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Next Fifteen Communications Group plc
Annual Report 2013

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FY2013 Annual Report · Next Fifteen Communications Group plc
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Continuing our 
digital progress

Next Fifteen Communications Group plc 
Annual Report  2013

INTRODUCTION

Using your smartphone, scan this 
code to access our online Review 
of 2013. 

Or visit: http://www.ar13.next15.com

THIS YEAR WE HAVE CREATED AN ONLINE 
REVIEW OF 2013 TO COMPLEMENT THIS 
ANNUAL REPORT, WHICH CAN BE FOUND ON 
OUR WEBSITE, WWW.NEXT15.COM. THE SITE 
FEATURES CLIENT CASE STUDIES, GIVING 
EXAMPLES OF THE DIFFERENT TYPES OF 
DIGITAL WORK WE ARE NOW DOING. THE 
ONLINE REVIEW ALSO EXAMINES HOW OUR 
BUSINESS IS EVOLVING, FROM BEING LARGELY 
CENTRED ON PRESS RELATIONS TO ONE THAT 
IS DRIVING ONLINE INFLUENCE.

CONTENTS

OVERVIEW
Introduction
Highlights
Chairman’s statement
OPERATING REVIEW
Business Review
Financial Review
GOVERNANCE
Board of Directors
Directors Statement on Corporate 
Governance
Remuneration Report
Report of the Directors
Statement of Directors Responsibilities
Independent Auditors’ Report

IFC
01
02

04
06

11
13

21
26
30
31

FINANCIAL STATEMENTS
Consolidated income statement
Consolidated statement of 
comprehensive income
Consolidated balance sheet
Consolidated statement of changes 
in equity
Consolidated statement of cash flow
Notes to the accounts
Company balance sheet
Reconciliation of movements 
in shareholders’ funds
Notes forming part of the Company 
financial statements
ADDITIONAL INFORMATION
Five-year financial information
Financial calendar and contacts

33
34

35
36

38
40
82
83

84

90
92

HIGHLIGHTS

Financial highlights

Revenue (£m)

Adjusted profit before tax (£m)1

Profit before tax (£m)

86.0

91.6

96.1

72.3

9.6

8.4

7.7

6.6

7.5

6.0

5.3

2010

2011

2012

2013

2010

2011

2012

2013

2010

2011

2012

2013

£96.1m
(2012: £91.6m)

£7.7m
(2012: £9.6m)

£2.1m
(2012: £6.0m)

2.1

Diluted adjusted earnings 
per share (pence)2

Dividend per share (pence)

Net cash from operating 
activities (£m)

10.07

8.74

7.53

6.65

1.85

2.05

2.55

2.30

8.8

7.5

8.5

5.1

2010

2011

2012

2013

2010

2011

2012

2013

2010

2011

2012

2013

6.65p
(2012: 10.07p)

2.55p
(2012: 2.30p)

£8.5m
(2012: £7.5m)

1 See note 5 to the financial statements.

2 See note 10 to the financial statements.

OPERATIONAL HIGHLIGHTS

Revenues increased by 5% to 
£96.1m from £91.6m last year

Acquired an 80% shareholding in 
Connections Media, a US-based 
digital public affairs agency

Net debt3 decreased by £0.8m year 
on year to £1.8m, despite spending 
of £3.0m on acquisition-related 
payments

Launch of Agent3, a new agency 
that sells technology platforms and 
data-based marketing services

Acquisition of Content and Motion 
in August 2012, providing Beyond 
with a talented social media team 
creating programmes that drive 
engagement through blogger and 
media outreach and clients' owned 
social media presences

3  Net debt excludes contingent consideration 
and share purchase obligations. See note 19 
to the financial statements.

Next Fifteen Communications Group plc 

Annual Report 2013 01

CHAIRMAN’S STATEMENT

“ WHILE THIS HAS 
BEEN A TOUGH 
YEAR, IT REMAINS A 
YEAR OF PROGRESS 
IN MANY WAYS. 
RECORD REVENUES 
AND THE STEADY 
TRANSITION OF 
THE BUSINESS WILL 
UNDERPIN THE 
FUTURE GROWTH 
OF THE COMPANY. ”

The headline financial results for 2013 
mask two very different outcomes for 
the brands in the Next 15 Group.

On the one hand, Text 100, OutCast, 
M Booth and The Blueshirt Group 
each achieved their highest ever 
revenues, driving record revenues of 
£96.1m for the Group as a whole. The 
US businesses in total delivered 10% 
organic growth, providing 
reassurance around the fundamental 
business model and strategic 
direction of the Group in its primary 
market by scale.

On the other hand, the Bite Group, in 
isolation, has had a difficult year 
compounded by accounting issues in 
two of its twelve offices.

1  Net debt excludes contingent consideration 
and share purchase obligations. See note 19 
to the financial statements.

02

Next Fifteen Communications Group plc 
Annual Report 2013

In summary, the Group has reported:

(cid:206)(cid:3) Revenue up 5% to £96.1m from 

£91.6m last year.

(cid:206)(cid:3) Adjusted profits before tax of £7.7m 

compared with £9.6m  
last year. 

(cid:206)(cid:3) Reported profit before tax of £2.1m 
compared with £6.0m last year.

(cid:206)(cid:3) Diluted adjusted earnings per share 
of 6.65p compared with 10.07p last 
year. 

(cid:206)(cid:3) Net cash generated from operating 
activities up 13% to £8.5m from 
£7.5m last year.

(cid:206)(cid:3) Net debt1 down 31% to £1.8m 

despite making £3.0m of 
acquisition-related payments.

Revenue grew by 5% across the Group 
to £96.1m compared with £91.6m last 
time. The Group saw an improvement 
in organic growth from 1% at the 
interim stage to 2% for the full year, 
following gains made in H2, led by our 
North American businesses. During 
the second half of the year the US 
grew at an impressive 17% on an 
organic basis and now accounts for 

55% of Group revenues. Using the 
new divisional splits introduced at the 
interim stage, Integrated Agencies 
(84% of Group revenues) grew by a 
total of 3% and Specialist Agencies 
grew by 15%. For the full year, the UK 
saw its revenues decline by 3% 
primarily due to net client losses at the 
end of the prior year, EMEA remained 
flat and APAC declined by 2% given 
local currency movements. At the 
same time, the US grew revenues 
by 11%. 

The Board of Directors is satisfied that 
the adverse impact on this year’s 
earnings has resulted from issues that 
have been identified and are being 
managed. The agency portfolio is 
strong and our strategy is delivering 
organic growth, particularly in our 
largest market. Accordingly, the Board 
is recommending a final dividend of 
1.925p per share, which increases the 
dividend for the year by 11% to 2.55p 
(2012: 2.30p).

The marketing sector is being radically 
changed by the way people discover, 
consume and distribute content. 
Thanks to the social and increasingly 

mobile web, consumers share their 
experiences of products and services 
in real time, in ways that greatly 
influence buying behaviour. Marketing 
can no longer be a brand’s clothing; it 
must be its skin. Advancing into 
today’s new marketing techniques is a 
natural step for this Group as it entails 
the joining of conversations and 
engaging people in fascinating 
content, skills which are an extension 
of Next 15’s PR heritage. 

Next 15 is now essentially helping 
clients to become publishers and 
broadcasters, like Virgin whose new 
site, virgin.com, was designed and 
built by Beyond. A sophisticated 
content engine underpins this new 
site, creating reasons for Virgin 
customers to return with greater 
frequency and hold conversations 
with others while they are visiting. 
Symptomatic of the Group’s digital 
transition, Beyond’s work included 
sophisticated analytics that enable the 
content on the site to adapt to 
people’s interests.

The re-engineering of the Next 15 
Group for this new marketing context 
started several years ago and 
excellent progress has been made. 
Assignments for major brands such as 
American Express, Virgin, IBM, Cisco, 
Google and Facebook are no longer 
simple media relations work. In some 
cases, this has enabled the Group to 
expand its relationship with key 
clients (Google and American 
Express). In all cases, sophisticated 
social and digital programs tie into the 
media relations content generated by 
these businesses. In 2013, I am 
pleased to report, Next 15 has made 
real strides towards becoming an 
integrated social and digital 
communications group.

impacting both the Group’s adjusted 
profit and profit before tax. Further to 
this, impairment of the £2.0m 
goodwill associated with Bite 
Germany creates an overall reduction 
on profit before tax of £3.6m. More 
information on the source of these 
charges is included within the 
Financial Review. 

The resulting charges have had a 
significant impact on the Group’s 
overall profitability this year. 
Importantly though, they are one-off 
issues that can be contained and 
resolved, not evidence of a flawed 
business model. Management has 
moved quickly to adapt and the 
business should emerge stronger as 
a result. 

Following David Dewhurst's 
agreement to step down, the Board 
has embarked on a search for a 
replacement. Alicja Lesniak is leading 
the search. In the meantime Peter 
Harris, who has extensive media 
industry experience with 
Communisis, Centaur, the Engine 
Group, 19 and Capital Radio, has been 
appointed as Interim Chief Financial 
Officer. A key aspect of the Finance 
Director’s responsibilities will be to 
further develop the finance and 
accounting infrastructure within the 
brands, and reporting lines to Group, 
such that there is full financial 
transparency but without impeding 
the entrepreneurial nature of the 
brands. This will build on the actions 
already taken in response to the fraud 
discovered in 2012, which included 
the appointment of our Head of 
Internal Audit, recruitment of lead 
internal auditors in the US and UK, an 
overhaul of treasury controls and the 
roll out of a two- to three-year cyclical 
review plan.

The Group has had to deal with 
growing pains as it makes this 
transition. Adjustments identified at 
the year end within Bite Germany and 
Bite UK reduced profits by £1.6m, 

Looking ahead, the Group has a 
sound balance sheet with low net 
debt1 at £1.8m, giving it the 
opportunity to add further agencies, 
such as Connections Media which 

became part of Next 15 six months 
ago, adding depth to the portfolio of 
client services. This Washington DC-
based digital agency provides 
specialist digital services in the public 
affairs arena, a reflection that every 
area of marketing is being reinvented 
in the digital revolution. 

The Group is also keen to continue to 
participate in the creation and 
development of new businesses. In 
the last year it invested in the start-up 
of Agent 3, a digital marketing agency 
founded by three employees. The 
agency sells technology platforms and 
data-based marketing services that 
help companies connect their CRM 
systems to their marketing activities. 
This type of organic investment is an 
important part of the long-term 
growth of the Group. Overall, during 
the year, the Group has invested an 
additional £1m in its digital transition, 
in line with guidance given at the 
interims. 

While this has been a tough year, it 
remains a year of progress in many 
ways. Record revenues and the steady 
transition of the business will 
underpin the future growth of the 
company. Indeed, the Group has 
made a good start to the current 
financial year and has already added 
work from clients such as Sainsbury’s 
and HBO. 

On behalf of the Board, I would like to 
thank our staff in 11 agencies and 18 
countries for their hard work, 
creativity and ingenuity this year. 

Richard Eyre
Chairman

6 December 2013

1  Net debt excludes contingent consideration 
and share purchase obligations. See note 19 
to the financial statements.

Next Fifteen Communications Group plc 

Annual Report 2013 03

BUSINESS REVIEW

MBA students around the world 
review case study after case study, 
where the critical question is the 
identification of the business a 
company is really in. In other words, 
the way management thinks about its 
business determines the 
opportunities and challenges it will 
face and how it will tackle them.

At Next 15 we are in the influence 
business, not the PR business. We 
create ways for businesses to 
influence their target audiences. This 
is important. If you are a PR agency 
you see every problem or opportunity 
as a PR challenge. This means you 
automatically generate solutions that 
use PR-driven techniques. In today’s 
social and mobile world, PR is just one 
of the ways to influence people’s 
behaviour. Increasingly, clients need 
an integrated set of services that will 
shift opinion, perception and 
ultimately, behaviour.

I am pleased to say that our agencies 
have all made this mental leap and 
are charging ahead. The management 
teams no longer describe the client 
brief in PR terms. Instead they talk 
about the client’s commercial 
challenges and how to engage the 
right people in the right conversations. 
In some cases this means creating 
content and content channels that go 
direct to the consumer, in others it 
means working with third-party 
influencers such as social media 
commentators, media and analysts. 
However, this rethink of the business 
model comes with some interesting 
new challenges. Our clients are, 
understandably, at different stages of 
understanding and comfort with 
these new approaches, but there is a 
powerful solution to this: data. When 
customers see evidence of the impact 
our programs can have, they are 
willing to engage. It’s for this reason 
that I’m pushing our businesses to 
invest in the development of products 
and services that deliver actionable 
insights to customers. With evidence 
comes action.

In the last year you may have heard a 
lot about ‘big data’ and how 
businesses are trying to take 
advantage of all the information they 
now have on customers’ behaviour 
and within their own operations. 
This is at the heart of the challenge for 
us. We need people that live and 
breathe big data and ways of making 
big data a marketing advantage for 
our customers. Richard mentioned 
our work with Virgin but we have also 
used data to drive programs for Cisco, 
American Express, Facebook and 
Coca-Cola. The era of evidence-based 
marketing is firmly upon us1. And the 
fruits of work in this space are what is 
behind the growth we are seeing in 
North America and in other parts of 
our business. It is why businesses 
such as Text 100, M Booth, Blueshirt, 
Beyond and Outcast all had 
record sales.

Turning now to the challenges of the 
last year, which can be simply 
described. We have made mistakes in 
executing the transition from a simple 
PR group to a more broadly-based 
communications group. In some 
places, we have appointed highly-
qualified people who have not worked 
out; in some cases people have been 
in too much of a hurry to transform 
the business, in other cases not fast 
enough. In other areas, we have failed 
to ensure that our processes keep 
pace with the business. Thankfully, 
these problems have been clearly 
identified and are ones that can be 
fixed. I am confident that, by this time 
next year, we will have moved beyond 
these challenges and will have 
delivered yet another year of 
revenue growth. 

Number of clients
1,067  
(2012: 1,077)

Offices worldwide
53  
(2012: 53)

Average number of staff
1,146  
(2012: 1,088)

04

Next Fifteen Communications Group plc 
Annual Report 2013

1 As we notified in the half-yearly report we amended the segmental reporting structure. Where 
necessary we refer to individual businesses and geographies, rather than reportable segments, to 
give greater clarity over the performance of the Group.

“AT NEXT 15 WE 
ARE IN THE 
INFLUENCE 
BUSINESS, NOT 
THE PR BUSINESS. 
WE CREATE WAYS 
FOR BUSINESSES 
TO INFLUENCE 
THEIR TARGET 
AUDIENCES.”

We have seen solid growth in a 
number of businesses. We know what 
it takes to achieve it – we need to stay 
true to simple principles. We need to 
focus and we need to learn from our 
mistakes. We cannot be drawn into 
work outside our core competences 
and we must only work for customers 
who will truly benefit from the 
services we offer. We must steadfastly 
refuse opportunities for short-term 
revenue that take us nowhere; 
instead, investing our resources and 
talent in those that move us and the 
client forward. We must also correct 
the processes that let us down this 

year by learning from the mistakes we 
made and executing smart changes. 

The changing marketing context 
creates a massive opportunity to 
grow this business. If we try and do 
everything we will fail. If we do a few 
things REALLY well, my report next 
year will be very easy to write.

Tim Dyson
Chief Executive Officer

6 December 2013

Revenue by segment (%) of total

Integrated Communications

Specialist Agencies

83.9

85.3

2013

2012

16.1

2013

14.7

2012

Next Fifteen Communications Group plc 

Annual Report 2013 05

FINANCIAL REVIEW

OVERVIEW
The year to 31 July 2013 was a year of 
growth but also of challenges. We 
delivered record revenues thanks to 
excellent performances by some of 
the Group’s businesses but we also 
delivered a disappointing Group profit 
due in large part to issues in one of 
our eleven agencies. We enjoyed 
some strong performances within our 
portfolio of businesses in the United 
States and this was helped by a 
second half recovery in the relative 
strength of the dollar against sterling. 
The only disappointment in the US 
came in our Bite business, where a 
number of client losses and changes 
in the leadership team contributed to 
an unsatisfactory financial 
performance. Outside of the US, 
resolution of financial issues within 
Bite Germany and Bite UK generated 
year end adjustments resulting in 
£1.6m being taken to the Income 
Statement as an expense in addition 
to a £2.0m write off of Bite Germany 
goodwill. Further details are included 
later in this review. Elsewhere, Lexis in 
the UK suffered from the loss of a 
large client at the beginning of the 
year, and Beyond, our digital agency, 
won some great client projects but 
experienced some margin erosion as 
it scaled up to deliver them. 

The strength of the Group is 
demonstrated by the fact that it now 
has a balanced portfolio of businesses 
which allows set- backs in some 
businesses to be largely compensated 
by strong performances elsewhere. In 
terms of the numbers, revenue grew 
by 5% to £96.1m (2012: £91.6m) but 
when adjusted for acquisitions and 
currency movements, underlying 
organic growth was 2%. There are a 
number of accounting adjustments 
mainly relating to acquisitions that 
create volatility and distort the 
visibility of the underlying 
performance of the Group and in this 
review the adjusted profit and 
earnings numbers have been used to 
eliminate these factors. Adjusted 
profit before tax decreased to £7.7m 
(2012: £9.6m) (see note 5), and the 
diluted adjusted EPS fell to 6.65p 
(2012: 10.07p) (see note 10). The 
adjusted Group EBITDA was £8.6m 
(2012: £11.2m) (see note 5) and it 
generated £8.5m of cash from 
operating activities (after tax) (2012: 
£7.5m). Despite £3.0m expended on 
acquisition-related payments the 
Group net debt position improved to 
£1.8m compared to £2.6m in 20121. 
This level of debt represents gearing 
of under 5% and leaves the Group 
with a strong base from which to 
deliver future growth.

Revenue by region (£m)

UK

Europe and Africa

US and Canada

Asia Pacific

Total

96.1

91.6

52.5

47.1

19.9

19.7

10.5

10.5

14.0

14.3

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

06

Next Fifteen Communications Group plc 
Annual Report 2013

1  See net funds analysis in the capital risk 
management section of note 19 of the financial 
statements.

Key performance indicators
Adjusted staff costs 
to revenue (%)1

Adjusted profit before 
income tax margin (%)

68.8

69.4

68.1

69.6

9.1

9.8

10.5

8.0

2010

2011

2012

2013

2010

2011

2012

2013

69.6%
(2012: 68.1%)

8.0%
(2012: 10.5%)

Net cash from operating 
activities (£m)

Adjusted earnings before 
interest, tax, depreciation 
and amortisation (£m)2

8.8

7.5

8.5

8.4

5.1

11.7

10.7

10.0

2010

2011

2012

2013

2010

2011

2012

2013

£8.5m
(2012: £7.5m)

£10.0m
(2012: £11.7m)

Revenue by segment (%) of total

Integrated Communications

Specialist Agencies

83.9

85.3

2013

2012

16.1

2013

14.7

2012

Adjusted operating profit by segment (%)3

Integrated Communications

Specialist Agencies

78.2

83.8

2013

2012

21.8

2013

16.2

2012

1  Staff costs are adjusted to exclude 
reorganisation costs and charges associated 
with equity transactions accounted for as 
share-based payments (note 5).

2  See note 5 to the financial statements

3  As a % of total adjusted operating profit 
excluding head office costs, impairment and 
the impact of the prior year’s 
fraudulent activity.

Next Fifteen Communications Group plc 

Annual Report 2013 07

FINANCIAL REVIEW CONTINUED

BITE EMEA

Bite Germany has presented a 
challenge for the Group since the 
acquisition in October 2011. A 
significant amount of senior resource 
has been invested in resolving issues 
but progress had been hampered by 
cultural differences with the 
management of that business and 
staff turnover in key financial 
positions. In 2013, the decision was 
taken to remove the three managing 
directors but as they were also 
minority shareholders it was not until 
August 2013 that the last of them 
exited and real progress could be 
made. Following internal investigation 
of balances, a £1.1m expense related 
to provisions, write offs and 
recognition of liabilities has been 
identified, much of which is historic. 
With the old management out and a 
firm financial base established, Bite 
EMEA management have a solid plan 
in place to rebuild that business and 
expand within the German market. 
Uncertainty does however exist over 
the business’s future and the Board 
recognise that the goodwill associated 
with the original business acquired is 
now impaired. As a result, a charge of 
£1.95m has been recognised as a 
write off of all of the goodwill related 
to Bite Germany.

Bite UK also recognised some 
significant year end adjustments 
totalling £0.5m associated with 
provisions, write offs and incorrect 
application of revenue recognition 
policies following the integration of 
Bourne into the Bite Group. The cause 
of these issues is being addressed by 
both local and Group management, 
alongside Internal Audit.

SEGMENTAL, GEOGRAPHIC 
AND CLIENT ANALYSIS
At 31 July 2013, the Group had 53 
offices in 18 countries and a further 
five licensed partners. This year we 
changed the reporting segments to 
better reflect the nature of the 
businesses in the Group. We brought 
the Technology PR and Consumer PR 
segments together to form Integrated 
Communications. This segment 
represents 84% of Group revenue and 
has grown by 3%. This growth is 
coming largely from Outcast, M Booth 
and Text 100 in the US market and 
Bite in Asia. The remaining businesses 
form the Specialist Agencies segment, 
which had a strong year growing 15% 
with The Blueshirt Group, an investor 
and media relations agency based in  
San Francisco and New York, leading 
the way. 

From a geographic perspective, the 
proportion of the Group’s revenue 
outside the UK in the last year was 
80%. US remained the largest 
geographic region, accounting for 55% 
of revenue. With the UK share of 
revenue being 20%, the Group 
generated around 75% of its revenue 
in these two strongest markets for 
communications and marketing 
services. The US region grew by 11% 
to £52.5m (2012: £47.1m), with 10% of 
this growth being organic. In Europe 
and Africa the businesses delivered 
revenue broadly the same as last year 
at £10.5m, dampened by a slight 
weakening of the euro and a 13% fall 
in the value of the South African rand. 
The Asia Pacific region declined by 2%, 
to £14.0m (2012: £14.3m), impacted 
by significant currency weakness in 
India (-7%) and Japan (-13%).

It is also pleasing to note that the 
concentration of the Group’s key 
clients reduced further. The top ten 
clients now represent approximately 
23% of the revenue of the business 
(2012: 26%), with no single client 
accounting for more than 5% of the 
total. This broadening of the client 
base is a result of having a more 
diverse range of service to offer. The 
Group still has an impressive list of 
global blue chip clients with all of the 
top ten clients generating annual fees 
in excess of £1.1m. The total number 
of clients remains above 1,000. 
The average client size increased 
marginally by 6% to £90,000 due 
mainly to increased value of project 
relationships. We have over 200 
international clients representing 21% 
of total clients but more significantly 
they are more than three times the 
size of the average client and account 
for almost two-thirds of group 
revenue. The international nature of 
our client base provides greater scope 
for growth than reliance on domestic 
clients only.

FOREIGN EXCHANGE RISK
The Group has established treasury 
policies and procedures, which 
monitor exposure to the US dollar and 
euro, which are the two main 
operating currencies other than 
sterling. 

08

Next Fifteen Communications Group plc 
Annual Report 2013

FINANCIAL CONTROLS
Over the last nine months the Group 
has begun a detailed review of the 
internal financial controls 
environment in its major operating 
subsidiaries. An Internal Audit 
function has been established with 
qualified resources recruited in the US 
and UK and a comprehensive 
implementation plan created 
following advice from outside experts 
and a wide engagement with internal 
stakeholders. The initial focus will 
remain on risk mapping and 
development/communication of 
minimum financial controls for all 
businesses around the group with the 
roll out of two- to three-year cyclical 
internal audit review process ensuring 
adherence to those controls. If 
significant control weaknesses are 
noted during the risk mapping 
process, such as those identified in 
Bite UK and Germany at the year end, 
immediate action will be taken to 
address these weaknesses. Alongside 
this, there has been an immediate 
focus on cash management. This has 
resulted in the implementation of 
standardised banking controls. 
Consideration of wider non-financial 
risk management and business 
performance improvement are the 
medium-term goals.

MARGIN PERFORMANCE
The adjusted profit before tax margin 
of the Group decreased to 8.0% from 
10.5% last year, following the 
disappointing performance from the 
Bite Group. Excluding head office 
costs the adjusted operating profit 
margin was 13.5%, compared to 
18.5% last year. There have been 
some margin pressures in some of 
the other Group businesses but they 
have worked very hard in difficult 
economic circumstances to remain 
close to the target minimum margin 
threshold of 16%, before head office 
costs. The Integrated 
Communications segment achieved 
12.6% with Bite having the biggest 
challenge in reaching target following 
a significant client loss in the US, 
operational difficulties at its German 
and UK subsidiaries and the 
investment in its APAC growth 
markets. The Specialist Agencies 
segment achieved a margin of 18.2%, 
following the strong performance 
from The Blueshirt Group. From a 
regional perspective, the US was the 
only region to achieve the required 
target rates, with the UK and EMEA’s 
margins continuing to suffer as the 
economy stagnated, and the APAC 
region is still very much at a sub-
optimal scale. The staff cost to 
revenue ratio is critical to managing 
margin performance but this 
increased to 69.6% from 68.1% last 
year (excluding adjusting items). The 
longer-term target has been 65%, but 
this is proving difficult to achieve with 
higher staff cost ratios in the sub-scale 
EMEA and APAC region offices and 
salary pressures in some markets 
running ahead of clients’ willingness 
to increase budgets.

CASH FLOW
The net cash generated from 
operations (before tax payments) was 
strong once again at £11.2m (2012: 
£10.1m), which was 145% (2012: 105%) 
of adjusted profit before tax (note 5). 
The main investment activities in the 
year requiring a cash payment were 
£2.1m for contingent consideration for 
M Booth acquired in August 2009 and 
£0.6m (net of cash acquired) for the 
initial payment for the 80% of 
Connections Media acquired in April 
2013. Dividends paid to Next 15 
shareholders totalled £1.4m. The 
Group continues to face pressure on 
payment terms from some clients, 
particularly those financed by debt. 
Typically these are large companies 
with professional procurement teams 
who still offer a good credit risk but 
who use their size to negotiate 
extended payment terms on a ‘take it 
or leave it’ basis. In the face of these 
pressures the finance teams within 
the Group have done a great job in 
managing the debtor profile and bad 
debt exposure.

BALANCE SHEET
The key movements in the Group’s 
balance sheet are the goodwill arising 
from the acquisition of Connections 
Media and the impairment of historic 
goodwill on Bite Germany. The cash 
balances were £8.1m compared to 
£8.4m last year offset by a partial 
repayment of the medium-term bank 
facilities described below. The net 
debt1 position after deducting bank 
borrowings and finance leases was 
£1.8m (2012: £2.6m). Net assets at 31 
July 2013 were £38.2m (2012: £37.2m).

1  Net debt excludes contingent consideration 
and share purchase obligations. See note 19 
to the financial statements.

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FINANCIAL REVIEW CONTINUED

TAXATION
The total tax charge for the year is 
£1.4m (2012: £1.7m) on consolidated 
profit before tax of £2.1m (2012: 
£6.0m). Certain important factors are 
having a significant effect on the tax 
rate in FY13 as follows: (i) there were 
losses in certain territories (£0.7m 
negative rate impact), notably the UK 
(£0.3m), Germany (£0.3m) and other 
territories (£0.1m), where it would not 
be prudent to recognize deferred tax 
assets; (ii) charges made in the income 
statement associated with 
adjustments to acquisition accounting 
for subsidiaries that are not taxable 
(£0.7m negative tax rate impact); (iii) 
higher rates of tax for overseas 
subsidiaries (£1.0m negative rate 
impact); (iv) the rate benefited from 
deductions taken for overseas taxes 
(£0.9m) and by the adjustment to the 
prior year tax liability of £0.4m 
following management revision of 
estimates for future tax exposures.

TREASURY AND FUNDING

The Group has a revolving-credit 
facility from Barclays Bank of £16m 
expiring in December 2014. The 
facility was used to help make the 
upfront payment on the acquisition of 
Connections Media. The facility is 
available in a combination of sterling, 
US dollar and euro at an interest rate 
of 2.25% over LIBOR. Also available is 
an overdraft facility of £1.5m, available 
in sterling, US dollar and euro. All of 
the UK businesses are part of a 
composite banking system which 
allows the offset of UK overdrawn and 
credit balances. In the US the Group 
has consolidated facilities with Wells 
Fargo, supported by a $2.7m credit 
line for letters of credit and working 
capital purposes. In addition Wells 
Fargo provided a $1m loan facility at 
LIBOR plus 2.5% repayable over five 
years, which was used to partly fund 
the purchase of the additional stake in 
463 Communications in 2009. The 
Group aims to return any surplus cash 
to the UK subject to any local transfer 
restrictions and, as far as possible, to 
hold only moderate non-deposit cash 
balances in overseas subsidiaries, 
subject to working capital needs.

EARNINGS
Adjusted basic earnings per share was 
7.49p (2012: 11.42p) (see note 10). The 
basic earnings per share was 0.56p 
(2012: 6.85p). Reductions in profit 
attributable to members following the 
Bite EMEA year end adjustments and 
impairment (£3.6m) is the primary 
cause of this fall. The diluted adjusted 
earnings per share fell to 6.65p (2012: 
10.07p) and this is 11% less than the 
adjusted basic figure. This dilution is 
coming from the options and 
performance shares outstanding 
under the Long-Term Incentive Plan 
and also as a result of taking into 
account shares that are expected to 
be issued in the future as part of the 
contingent consideration for 
acquisitions.

DIVIDENDS
The proposed final dividend per 
Ordinary share is 1.925p, which takes 
the total for the year to 2.55p, an 11% 
increase on the total dividend of 2.30p 
last year. It will be paid on 7 February 
2014, assuming that it is approved at 
the AGM on 21 January 2014. The 
Board continues to view its dividend 
policy over the medium term and 
aims to strike a balance between the 
importance placed on dividends by 
shareholders and the needs of the 
Company to invest for future growth.

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BOARD OF DIRECTORS

RICHARD EYRE
Chairman (Age 59)

Chair of the Nomination and 
member of the Audit and 
Remuneration Committees

Richard was appointed as Chairman 
in May 2011. He was formerly CEO of 
ITV Network Ltd and Capital Radio plc, 
and Director of Content and Strategy 
for the RTL group. He is Chairman of 
the Internet Advertising Bureau and 
holds non-executive roles at Grant 
Thornton LLP, PayWizard plc and 
Results International Group LLP. In 
2013 he was awarded the prestigious 
Mackintosh Medal for outstanding 
personal and public service 
to advertising.

TIM DYSON
Chief Executive Officer (Age 52)

Member of the Nomination  
Committee

Tim joined the Group in 1984, 
immediately after graduating from 
Loughborough University, and 
became its CEO in 1992. As one of the 
early pioneers of tech PR, he has 
worked on major corporate and 
product campaigns with such 
companies as Cisco, Microsoft, IBM, 
Sun and Intel. Tim oversaw the 
flotation of the Company on the 
London Stock Exchange and has 
managed a string of successful 
acquisitions by the Group in recent 
years, including Connections Media in 
the US and Upstream in Asia Pacific. 
Tim moved from London to set up the 
Group’s first US business in 1995 in 
Seattle, and is now based in Palo Alto, 
the heart of Silicon Valley. Outside 
Next 15, Tim sits on the advisory 
boards of several emerging 
technology companies. Tim also 
writes a blog at http://timdyson. 
wordpress.com/ where he comments 
on news and topical issues affecting 
the public relations industry.

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BOARD OF DIRECTORS CONTINUED

MARGIT WENNMACHERS

Non-executive Director (Age 48)

Member of the Nomination  
Committee

Margit joined the Board in August 
2011. She is a partner at Andreessen 
Horowitz, a venture capital firm, 
where she heads the firm’s 
marketing efforts. Margit joined 
Andreessen Horowitz in July 2010. 
Before that she co-founded OutCast 
Communications Corp, which 
became a subsidiary of Next 15 in 
2005. Prior to OutCast, Margit spent 
over four years at Blanc & Otus, 
where she managed several of that 
agency’s largest client accounts. 
Before joining Blanc & Otus, Margit 
was based in Germany and was 
responsible for European marketing 
and communications for Stardent 
Computers. 

ALICJA LESNIAK, FCA
Senior Independent  
non-executive Director (Age 61)

Chair of the Audit and 
Remuneration and member of  
the Nomination Committees

Alicja joined the Board in July 2011. 
She started her career as a Chartered 
Accountant at Arthur Andersen but 
rapidly moved into the financial, 
commercial and operational 
management of professional service 
businesses. Since 1987 she has 
worked in the marketing services 
sector with global companies such as 
WPP Group plc, J Walter Thompson 
Group Ltd, Ogilvy & Mather 
Worldwide Inc, BBDO Worldwide Inc 
and Aegis Group plc, where she was 
Chief Financial Officer. She has 
extensive experience of working 
internationally, including roles based 
in New York and Paris. Alicja is 
currently a non-executive Director 
at Channel 4 Television Corporation, 
where she chairs the Audit 
Committee, and SThree plc, where 
she is a member of three  
sub-committees.

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DIRECTORS’ STATEMENT ON CORPORATE GOVERNANCE

The Board recognises that it is accountable to shareholders for the Group’s activities and is responsible for the 
effectiveness of its corporate governance practices. The Company is committed to high standards of corporate 
governance throughout the Group and has adopted appropriate measures for a company of its size. The 
Company is AIM-listed and is not required to comply with the provisions of the UK Corporate Governance Code 
(the ‘Code‘); however, it seeks to comply with the Code and with the Corporate Governance Guidelines for 
Smaller Quoted Companies (the ‘QCA Code‘) where appropriate. 

The Board  
The Board of Directors is responsible for the strategic direction, investment decisions and effective control of 
the Group. During 2013 the Board comprised two executive Directors and three non-executive Directors. All of 
the Directors served throughout the year. Directors’ biographies, including the Committees on which they serve 
and chair, are shown on pages 11 to 12.  

We believe that the Board retains a range of financial, commercial and entrepreneurial experience, and that 
there is a good balance of skills, independence, diversity and knowledge of both the Company and the sector in 
which it operates. The non-executive Directors have been appointed on merit and for their specific areas of 
expertise and knowledge. This enables them to bring independent judgement on issues of strategy and 
performance and to debate matters constructively. No single Director is dominant in the decision-making 
process. 

Board balance and independence 
Following David Dewhurst’s agreement to step down as Finance Director on 29 October 2013, the Board is now 
comprised of one executive Director: Tim Dyson, Chief Executive Officer. There are three non-executive 
Directors: Richard Eyre, Chairman; Alicja Lesniak, who is the Company’s Senior Independent non-executive 
Director; and Margit Wennmachers, non-executive Director. The Board has embarked on a search for a 
replacement Finance Director and Alicja Lesniak is leading this process. In the meantime Peter Harris, who has 
extensive media industry experience, has been appointed as Interim Chief Financial Officer. At the time of his 
appointment as Chairman, Richard Eyre was considered independent in accordance with the provisions of the 
QCA Code. Alicja Lesniak is also considered to be independent as defined by the QCA Code. The Board 
considers that the current Board structure is appropriate in that it encourages independent challenge to the 
executive Directors and senior management, and that it complies with the QCA Code. 

Director appointment, election and re-election  
Appointments to the Board are the responsibility of the Board as a whole, upon the recommendation of the 
Nomination Committee.  

In accordance with the Company’s Articles of Association, one-third of the Directors retire by rotation each 
year. At the forthcoming Annual General Meeting, Richard Eyre will retire and, being eligible, will offer himself 
for re-election by the shareholders. 

The Board is satisfied that the Director standing for re-election continues to perform effectively and 
demonstrates commitment to their role, including commitment of time for Board and sub-committee meetings 
as well as any other duties that may be undertaken by them from time to time. Changes to the commitments of 
any Director are considered by the Board to ensure they are still able to fulfil their duties to the Company’s 
satisfaction. 

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Annual Report 2013 13

DIRECTORS’ STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Operation of the Board 
There is a schedule of matters specifically reserved for decision by the Board which has been reviewed during 
the year. It includes, among other things, the Group’s strategy and management, structure and capital, financial 
reporting and controls, risk management and internal controls, major capital projects and material contracts, 
Board appointments and remuneration and corporate governance matters. The schedule of matters reserved 
for Board approval is displayed on the Group’s website at www.next15.com. 

The division of responsibilities between the Chairman and Chief Executive Officer has been clearly defined. The 
Chairman is responsible for leading the Board and ensuring it operates effectively. The Chairman is responsible 
for setting the agenda for Board meetings and ensures that Board and shareholder meetings are properly 
conducted. The Chief Executive Officer has day-to-day responsibility for all businesses of the Group and for 
implementing the agreed strategy and policies of the Board. 

Board papers are prepared and issued in advance of Board meetings, to enable Directors to give due 
consideration to agenda items. When relevant, Board members receive monthly trading results, together 
with a detailed commentary. The non-executive Directors are encouraged to ask for further information 
when required.  

During the year, ten formal Board meetings were held, which included four face-to-face meetings. Full details 
of each Director’s Board and Committee meeting attendance are given on page 20. As Tim Dyson and Margit 
Wennmachers are located in San Francisco, some of the Board meetings are held by telephone conference. The 
Board meets face to face whenever possible and aims to do so at least quarterly. 

Conflicts of interest 
In accordance with the provisions on conflicts of interest in the Companies Act 2006 (the ’Act’), the Company 
has implemented a policy for the disclosure of any conflicts, or potential conflicts, of interest, which the 
Directors may have and for the authorisation of such conflicts by the Board. In deciding whether to authorise a 
conflict or potential conflict, the Directors must have regard to their general duties under the Act.  In 
accordance with best practice, a review of Directors’ conflicts of interest is conducted annually. 

Information, professional development and support 
The Directors have adopted a number of policies and procedures to help them to operate effectively. 
Appropriate training for new and existing Directors is provided where necessary and Directors may take 
independent professional advice at the Company’s expense. All Directors have access to the Company 
Secretary, who is responsible for ensuring that Board procedures are followed and that the Company complies 
with all applicable rules, regulations and obligations. 

Committees of the Board 
The Board has established an Audit Committee, a Nomination Committee and a Remuneration Committee. 
Each Committee has its own terms of reference, setting out its authority, composition, activities and duties. The 
terms are reviewed and updated as necessary to ensure ongoing compliance with best practice guidelines. 
Copies of the Committees’ terms of reference are available from the Group’s website at www.next15.com.  

The Board appoints the Committee members. The Audit Committee and Remuneration Committee comprise 
the two non-executive Directors, Alicja Lesniak (Committee Chair) and Richard Eyre. The Nomination 
Committee comprises Richard Eyre (Committee Chair), Alicja Lesniak, Margit Wennmachers and Tim Dyson. 
Attendance records of Committee meetings can be found on page 20. 

The Remuneration Report on pages 21 to 25 sets out the work of the Remuneration Committee and details of 
the Directors’ remuneration. 

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Relations with shareholders 
The Board places great importance on the maintenance of effective communication with shareholders. 
Feedback received from institutional shareholders and analysts is reported to the Board so that all Directors 
retain an understanding of the views of major shareholders about the Company. Trading updates are issued  
as appropriate and the Company’s brokers provide briefings on shareholder opinion and compile independent 
feedback from investor meetings. Copies of presentations given at investor and analysts’ meetings, together 
with financial press releases, annual and interim reports, regulatory news announcements and video clips to 
explain the interim and full-year results further, are available on the Group’s website at www.next15.com. 

The Chairman and Senior Independent non-executive Director are available to discuss governance and strategy 
with major shareholders should such a request be made and both are prepared to contact individual 
shareholders should any specific area of concern or enquiry be raised. 

At the AGM the Chief Executive Officer presents a summary of the Group’s progress throughout the year and 
invites questions from attendees before the Chairman deals with the formal business of the meeting. After the 
AGM, shareholders can meet informally with the Directors. Proxy votes are disclosed following a show of hands 
on each resolution. Shareholders are encouraged to submit questions to the Board throughout the year.  

Financial reporting and going concern 
The Statement of Directors’ Responsibilities in respect of the financial statements is set out on page 30. The 
Group’s business activities, together with the factors likely to affect its future development, performance and 
position are set out in the Business Review on pages 4 to 5. The financial position of the Group, its cash flows, 
liquidity position and borrowing facilities are described in the Financial Review on pages 6 to 10.  
The Directors have reviewed the Group’s budget and cash requirements for the year ending 31 July 2014 and 
considered outline plans for the Group thereafter. After making enquiries, the Directors have a reasonable 
expectation that the Company and the Group have adequate resources to continue in operational existence  
for the foreseeable future. Accordingly, they continue to adopt the going-concern basis in preparing the 
financial statements. 

Internal control and risk management  
The Board has ultimate responsibility for the Group’s system of internal control and for reviewing its 
effectiveness. This control system is designed to manage rather than eliminate risk of failure to achieve 
business objectives and to provide reasonable but not absolute assurance that assets are safeguarded against 
unauthorised use or material loss, that its transactions are properly authorised and recorded and material 
errors and irregularities are prevented or, failing which, are discovered on a timely basis. The Board delegates 
responsibility to management to implement Board policies on risk and control, to consider and assess the 
effectiveness of existing controls and to identify whether any new risks have arisen. Systems have been in place 
for the full financial year. 

The Group reviewed the effectiveness of its internal financial controls for the year ended 31 July 2013 and up to 
the date of signing the Annual Report and Accounts to further safeguard investment and the Group’s assets. 

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Annual Report 2013 15

DIRECTORS’ STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Internal controls review 
The Group’s internal control and risk management activities are managed through two primary activities: Board 
led business risk reviews plus a supporting set of internal controls, and an Internal Audit review of the design 
and operation of internal controls.  

Business risk reviews 
Business risk evaluation takes place at operating company and Board level. Having identified risks, operating 
companies regularly monitor, review and update the risks, assessing the extent and likelihood of each risk and 
the effectiveness of the controls that manage these risks. The principal risks of the Group are subject to review 
by the Board, which produces a significant risks review for the Group. The Board regularly reviews the 
identification, evaluation and management of the principal risks faced by the Group and the effectiveness of 
the Group’s system of internal control.  

Internal Audit 
During the year, the Group formed an Internal Audit function to provide assurance over the Group’s control 
environment. This has involved the appointment of a Head of Internal Audit, and recruitment of lead internal 
auditors in the US and UK.  

Internal Audit engaged PwC to aid in the design of the roadmap to implementation of an effective Internal 
Audit function. That process involved communication to, and ensured buy-in from, a wide stakeholder group 
consisting of the Board, the external auditors (BDO) and the CEOs and CFOs of each regional office for each 
Brand. Approval for the final audit plan was obtained from the Audit Committee and the Board. 

As part of the approved audit plan, a risk-based approach is used to prioritise the focus of Internal Audit. 
The primary brief of the function was to assess the failure in controls that led to the fraud in the prior year and 
to implement new controls and processes in that area to strengthen any weaknesses. The ongoing activity of 
the function is to assess the overall control environment around the Group and to design, develop and roll out 
new minimum controls across all businesses. Once in place, adherence to those minimum controls will be 
reviewed on a two-to-three year cyclical basis. Where significant or immediate risks are identified, a process of 
more regular monitoring will be implemented. 

The Board gain assurance over the adequacy of design and operation of internal controls across the Group 
through the following process: 

(cid:120)  The annual audit plan is presented to the Audit Committee for approval each year. That plan provides an 

assessment of the current control environment, consideration of the key risks faced by the business and the 
timetable for on-site assessment/development of controls and audit of adherence; 

(cid:120)  Findings from each Internal Audit engagement are reported to management, the Executive Directors and the 

Audit Committee. Reporting covers significant risk exposures and control issues, including fraud risks, 
governance issues, and other matters needed or requested by the Board; 

(cid:120)  Depending on the risk associated with any weaknesses noted, recommendations made are followed up and 

reported on routinely; 

(cid:120)  Internal Audit independently reviews the risk identification procedures and control processes implemented 

by management and advises on policy and procedure changes. 

Internal Audit presents findings of reports to the Audit Committee at each Audit Committee Meeting. The Head 
of Internal Audit has direct access to the Audit Committee Chair.  

As part of the year end process, the Internal Audit review of financial records identified errors totalling £0.3m 
and £0.9m within Bite UK and Bite Germany respectively. Continued work from external audit on other 
financial statement areas identified a further £0.4m across these businesses. During the year, Internal Audit 
have also devoted resource to restructure the Bite US finance team, processes and controls and have 
completed projects ensuring assurance over integrity of financial data used to determine earnout payments. 

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Whistleblowing and Bribery Act 2010 
Whistleblowing procedures are in place for individuals to report suspected breaches of law or regulations or 
other malpractice. The Group has implemented an anti-bribery code of conduct which is intended to extend to 
all the Group’s business dealings and transactions in all countries in which it or its subsidiaries and associates 
operate. 

Principal risks and uncertainties 
The system of risk management used to identify the principal risks facing the Group are described on page 16. 
Risk identification and evaluation, including the nature, likelihood and materiality of the risks affecting each 
Group business, is owned and assessed by management and reviewed periodically. The Board and Audit 
Committee review risks and assess and monitor actions to mitigate them. 

On the basis of these assessments, the risks outlined below are those that the Group believes are the principal 
and material risks. The matters described below are not intended to be an exhaustive list of possible risks and 
uncertainties and it should be noted that additional risks, which the Group does not consider material, or of 
which it is not aware, could have an adverse impact.  

  Potential impact 

  Mitigation 

  The loss of significant clients continues 

  Ensuring a good marketing plan and 

Area of risk 
OPERATIONAL RISK 
Client risk: 
Unexpected loss of 
clients for reasons 
outside the Group’s 
control 

Employee risk: 
The ability of the 
Group to recruit new 
talent with the 
relevant skills and 
retain existing 
employees 

Industry transition to 
digital services 

to be a risk to the Group. It has 
successfully reduced its overall reliance 
on a few key clients through a process of 
adding new businesses to the Group. 
However, losing a major client 
unexpectedly can have a significant 
impact on an individual business’s 
resourcing, revenue and profit. 
  The Group is very reliant on highly-

skilled employees, who are vital to its 
success in building enduring client 
relationships and winning new 
mandates. 

  As the marketing and communications 

landscape evolves through the 
opportunities provided by digital 
channels, there is a risk that some 
businesses will transition less 
successfully than others. 

Acquisitions 

  The Group has pursued acquisitions as 

part of its overall growth strategy. 
Integration of these businesses, either 
within the overall Group or as part of 
existing businesses, can be challenging 
and time consuming. 

identifying new client opportunities is key to 
all businesses. Creating a portfolio of brands 
which is diversified across different 
geographic and communications markets 
and disciplines. It is also critical to get 
regular client feedback and take all 
appropriate steps to retain existing clients. 

  Policies are regularly reviewed to ensure 

high levels of staff motivation and 
development. The Group’s Human 
Resources teams regularly consider the 
remuneration and benefits offered to 
employees and seek to ensure that all 
businesses provide exciting and challenging 
career development. 

  The Board has been focused on capitalising 
on the digital opportunity for the last three 
years. There has been notable success in the 
creation of Beyond, a digital marketing 
agency with revenue of over £6m. The 
transition of the former PR businesses is 
progressing, albeit at differing speeds. 
  The Board is very careful when selecting 

potential acquisition partners. Due diligence 
procedures are performed prior to all 
acquisitions to identify and evaluate 
potential risks. Total consideration paid for a 
business typically includes a significant 
element of deferred consideration, 
contingent upon future performance. It is 
also the Group’s policy to encourage 
vendors to retain a minority equity stake to 
give them a greater incentive to remain with 
the business upon joining the Group. 

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Annual Report 2013 17

 
 
 
 
DIRECTORS’ STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Area of risk 
FINANCIAL RISK 
Liquidity risk 

  Potential impact 

  Mitigation 

  With the Group having made a number 

of acquisitions requiring deferred 
payments, there is a risk that there are 
insufficient funds for future investment 
opportunities. 

  The Board has always maintained a prudent 
approach to taking on debt. Acquisitions are 
funded from a combination of a medium-
term bank facility and the strong cash flows 
of the Group. The intention is that the scale 
and timing of acquisitions is such that they 
are funded over the business cycle without 
excessive leverage. The net debt at 31 July 
2013 represented 18% of adjusted EBITDA 
(note 5). 

Currency risk 

  As a global business, currency 

  The Board continues to consider if and when 
hedging policies should be in place and to 
take steps to reduce this risk where it is 
considered appropriate. Ultimately, as a 
global business, the Group is well-placed to 
take advantage of opportunities arising in 
different parts of the world, where economic 
growth is stronger than the UK. 

  The Group has initiated a project to replace 
these disparate systems with a common 
platform. It has arrived at a shortlist of 
potential systems, which are under detailed 
review and user testing, in order to make a 
final selection decision. 

fluctuations continue to be a potential 
impact on the Group’s translated results. 
Most of the Group’s revenue is matched 
by costs arising in the same currency, 
but some global contracts are in a single 
currency of the client’s choosing. The 
Company is listed in the UK with sterling 
as its functional currency but makes the 
majority of its profit outside of the UK. 
  The Group has grown both organically, 
including adding additional geographic 
locations, and by acquiring new 
businesses. This has led to a mixture of 
accounting and operating systems in use. 
Some of the legacy systems in the 
acquired businesses have more basic 
functionality. The Group would gain better 
control by seeking to move the majority of 
businesses to a common platform with 
appropriate software controls that exist in 
more sophisticated systems. 

Financial and 
operating systems 

Economic downturn    Turbulence in the macroeconomic 

environment could result in fewer client 
assignments, longer procurement 
processes and downward pressure on 
budgets and pricing, which may impact 
revenue growth and operating margins. 
Strategic financial communications 
businesses operating in the IPO market 
can see significant volatility in revenues 
year on year. 

  The Group has a wide geographical spread 
of clients, reducing reliance on any one 
economic environment, but the Board 
acknowledges a high current dependence on 
the US. The Group has also invested in the 
creation of digital products and services, for 
which the growth in demand is higher than 
traditional services. 

Legal and regulatory 
compliance 

  The Group operates in a large number of 
jurisdictions and, as a consequence, is 
subject to a range of regulations. Any 
failure to respond quickly to legislative 
requirements could result in civil or 
criminal liabilities, leading to fines, 
penalties or restrictions being placed 
upon the Group’s ability to trade 
resulting in reduced sales and 
profitability and reputational damage. 

  The Group has maintained an in-house legal 
function over the whole of its life as a public 
company and also uses external legal 
counsel to advise on local legal and 
regulatory requirements. 

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Environment 
Due to the nature of its businesses, the Board considers that its direct or indirect impact on the environment  
is minimal and of low risk. However, the Company still seeks to minimise the environmental impact of its 
activities and its business practices support environmental good practice, such as reducing paper wastage 
through reuse, recycling, use of electronic communications and reducing business travel by replacing  
face-to-face meetings with conference calls where practical. 

Audit Committee and auditors 
The Audit Committee members are Alicja Lesniak (who also chairs the Committee) and Richard Eyre. The Board 
is satisfied that the Committee members are sufficiently competent in financial matters. Alicja Lesniak has 
relevant financial experience and up-to-date knowledge of financial matters. The Committee meets periodically 
and at least twice per year with the external auditors, and with other Directors and management attending by 
invitation. Attendance records of meetings held during the year can be found on page 20. 

The Committee’s responsibilities include: 

(cid:120)  monitoring the integrity of the financial and regulatory reporting process of the Group and reviewing the 

Group’s accounting policies, financial reporting standards and disclosure practices; 

(cid:120)  monitoring the performance and independence of the external auditors; 

(cid:120)  reviewing the effectiveness of the Group’s internal controls and risk management systems; 

(cid:120)  reviewing the relationship with the Company’s external auditors, considering the objectivity and effectiveness 
of the external audit process and making recommendations to the Board in relation to the appointment and 
remuneration of the external auditors; and 

(cid:120)  monitoring the effectiveness of the Company’s Internal Audit function. 

During the year the Audit Committee met to discuss a number of matters including: 

(cid:120)  assessment of the Group’s risk environment, internal controls and risk review process; 

(cid:120)  implementation of an Internal Audit function and review of Internal Audit reports; 

(cid:120)  roll out of the Group’s whistleblowing policy; 

(cid:120)  compliance with the UK Bribery Act and other legal and regulatory requirements; 

(cid:120)  appointment of external auditors; 

(cid:120)  key accounting matters including judgement areas around tax provisions, goodwill impairment and earnout 

liabilities; 

(cid:120)  half-year and full-year results and the Annual Report and Accounts. 

The Committee’s terms of reference were reviewed during the year and amendments were made to reflect the 
latest FRC recommendations and other relevant guidelines. The terms of reference are available on the 
Company’s website at www.next15.com.  

The independence and objectivity of the auditors is considered regularly by the Committee. The split between 
audit and non-audit work for the year is set out in note 4 to the financial statements. The non-audit fees were 
in respect of tax services, valuation advice and advice on the Company’s share option and long-term incentive 
schemes. This work is not considered to affect the independence or objectivity of the auditors. The Company 
has in place a policy on the engagement of external auditors for non-audit services. The objective of the policy 
is to ensure that the provision of non-audit services by the external auditors does not impair, or is not 
perceived to impair, the external auditors’ independence or objectivity. The policy will be reviewed from time to 
time and its application will be monitored by the Audit Committee. 

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Annual Report 2013 19

DIRECTORS’ STATEMENT ON CORPORATE GOVERNANCE CONTINUED

Nomination Committee 
The Nomination Committee members are Richard Eyre (who also chairs the Committee), Alicja Lesniak, Margit 
Wennmachers and Tim Dyson. The Committee meets at least once per year, with other Directors and 
management attending by invitation. Attendance records of meetings held during the year can be found below. 

The Committee’s duties include: 

(cid:120)  reviewing the structure, size and composition of the Board;  

(cid:120)  identifying and nominating candidates to fill Board vacancies as they arise; and  

(cid:120)  the consideration of succession planning for Directors. 

The Committee engages external search consultants to assist in the specification of Board positions and the 
selection of prospective candidates to ensure that there is a robust, measurable and orderly process. The 
Committee believes that this process has led to the recruitment of talented individuals, significantly enhancing 
the composition of the Board. 

The Committee’s terms of reference were reviewed during the year. A copy is available on the Company’s 
website at www.next15.com.  

Board and Committee attendance 

Richard Eyre 
Tim Dyson 
David Dewhurst 
Alicja Lesniak 
Margit Wennmachers 

Board 

10 of 10 
10 of 10 
10 of 10 
10 of 10 
9 of 10 

Audit 

Remuneration 

Nomination 

5 of 5 
– 
– 
5 of 5 
– 

4 of 4 
– 
– 
4 of 4 
– 

1 of 1 
1 of 1 
– 
1 of 1 
1 of 1 

20

Next Fifteen Communications Group plc 
Annual Report 2013

REMUNERATION REPORT

Remuneration Committee report 
This report of the Remuneration Committee (the ‘Committee’), prepared on behalf of the Board, sets out the 
policy and disclosures on remuneration for the executive and non-executive Directors of the Board. It takes 
account of the QCA Corporate Governance Code for Small and Mid-Size Quoted Companies (the ’QCA Code’). 

Terms of reference and activities in the year 
The Committee is responsible for setting remuneration policy for the executive Directors and for key senior 
executives. The main duties of the Committee include: 

(cid:120)  reviewing the ongoing appropriateness and relevance of the remuneration policy; 

(cid:120)  applying formal and transparent procedures regarding executive remuneration and remuneration packages; 

(cid:120)  making recommendations concerning the total individual remuneration package of each executive Director; 

and 

(cid:120)  reviewing the implementation and operation of the Company's bonus schemes and Long-Term Incentive 

Plan (’LTIP’). 

The Committee is authorised by the Board to investigate any matters within its terms of reference. It meets as 
frequently as needed, with a minimum of one meeting per year. In the financial year ended 31 July 2013 the 
Committee met four times. Subsequent to the year end, one further meeting has taken place. 

The Committee’s terms of reference are reviewed regularly to ensure continuing compliance with evolving best 
practice guidelines. The terms of reference are available from the Company’s website at www.next15.com. 

Composition of the Remuneration Committee 
The Committee comprises two non-executive Directors, Alicja Lesniak (who also chairs the Committee) and 
Richard Eyre. During the year ended 31 July 2013 meetings were attended by the Chief Executive Officer and 
the Finance Director on all matters except those relating to their own remuneration. The Committee is 
authorised to take professional advice as and when it considers this necessary.  

Remuneration policy 
The Group's remuneration policy aims to be competitive, performance-based and aligned to shareholder 
interests and seeks to: 

(cid:120)  attract, develop, motivate and retain, at all levels, talented people of the calibre required to continue the 

Group's growth and development in a challenging business environment; 

(cid:120)  ensure that key executives are appropriately rewarded for their contribution to the Group; and 

(cid:120)  encourage the holding of Company shares as an effective way of aligning the interests of employees with 

those of shareholders. 

The Group's approach is to set remuneration which takes account of market practice, economic conditions and 
the performance of the Group, its businesses and individuals. The Committee consults with the Chief Executive 
Officer and pays due regard to his recommendations for other senior executives. Individual Directors are not 
involved in decisions concerning their own remuneration. In framing remuneration policy, the Committee and 
the Board have given consideration to the provisions of the UK Corporate Governance Code and the QCA Code. 

The Committee believes that its policy provides a balance between fixed remuneration, short-term cash bonus 
and long-term share-based incentives. The Committee is committed to keeping remuneration policy under 
regular review, taking into account changes in the competitive environment, remuneration practices and 
relevant guidelines. 

Next Fifteen Communications Group plc 

Annual Report 2013 21

REMUNERATION REPORT CONTINUED

Remuneration package for executive Directors  
The policy for executive Directors’ remuneration seeks to ensure that their individual contributions to the 
Group’s performance are fairly rewarded. This is achieved through a combination of a competitive salary and 
the opportunity to increase remuneration with short-term and long-term incentives. Executive remuneration 
packages are reviewed annually. The remuneration package for executive Directors consists of a basic salary, 
benefits, an annual performance-related cash bonus, pension and participation in a long-term equity incentive 
plan. Details for each Director are set out below. As the Chief Executive Officer has a large shareholding in the 
Company, this is also taken into consideration when decisions are made regarding short-term and long-term 
incentives for him. 

Short-term incentives 
Executive Directors’ remuneration includes an element of performance-related pay so that awards can be 
aligned to improvements in shareholder value. The Committee determines the level of any bonuses paid. 
Bonuses are based on the performance of the Group against market expectations, and the Committee’s 
assessment of the performance of individuals. 

Long-term incentives 
The current plan in place is the Next Fifteen Communications Group plc Long-Term Incentive Plan (‘LTIP’), 
which provides share options and performance share awards to Directors and senior employees. The LTIP’s 
objectives are to: 

(cid:120)  align the long-term interests of shareholders and management; 

(cid:120)  reward achievement of long-term stretching targets; and 

(cid:120)  recruit, retain and motivate management of the required calibre. 

The LTIP was approved by shareholders in 2005 and is the sole long-term incentive arrangement operated for 
the executive Directors. The Committee recommends the award of share options and performance shares to 
executive Directors and to senior executives who are not Board members but who have a significant influence 
over the Group’s ability to meet its strategic objectives. 

Under the terms of the LTIP, participants are either awarded share options with a grant price equal to the 
market price on the day before the grant date, or are awarded performance shares in the Company which vest 
subject to the satisfaction of certain performance conditions and the participant remaining an employee of the 
Group. During the year, the following performance shares were awarded to Directors: 

Name of Director 

Executive Directors 
Tim Dyson 
David Dewhurst* 

Number of  
shares 

Grant date 

End of  
performance  
period 

175,000 
175,000 

7 January 2013 
7 January 2013 

31 July 2016 
31 July 2016 

*David Dewhurst agreed to step down as Finance Director on 29 October 2013 

The performance conditions for the above awards are based upon an adjusted earnings per share ('EPS') 
measure. EPS growth is calculated from the information published in the Group's accounts and is based on the 
adjusted EPS measure. The performance in relation to executive Directors' awards is measured over a period of 
four consecutive financial years of the Group, commencing with the financial year in which the award was 
granted. The awards vest when the Annual Report for the final financial year of the relevant performance 
period is published on the Company's website. The level of vesting is determined using the best three of the 
four years' performance. 

22

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
For executive Directors, the performance shares awarded under the LTIP are subject to the following 
conditions: 

(cid:120)  For 100% of the award to vest, the EPS growth of the Group must exceed the Retail Prices Index ('RPI') by an 

average of 10% or more per annum over the performance period; 

(cid:120)  If there is an average of between 3% and 10% EPS growth over RPI per annum over the performance period, 

between 20% and 100% of the award will vest on a straight-line basis; 

(cid:120)  If EPS does not grow at an average of 3% or more over RPI per annum over the performance period, the full 

award will lapse. 

When senior executives are awarded performance shares under the LTIP, the performance conditions are 
based upon two measures: an adjusted earnings per share (‘EPS‘) measure and a budgeted profit measure.  
The conditions are as follows: 

(cid:120)  The EPS growth of the Group must exceed the Retail Prices Index (‘RPI‘) by an average of 10% or more per 

annum over the performance period for 50% of the award to vest; 

(cid:120)  If there is an average of between 3% and 10% EPS growth over RPI per annum over the performance period, 

between 10% and 50% of the award will vest on a straight-line basis; 

(cid:120)  If EPS does not grow at an average of 3% or more over RPI per annum over the performance period, the full 

50% of the award measured by reference to the EPS measure will lapse; 

(cid:120)  The remaining 50% of an award may vest if the profit of the particular business in which a participant  
is employed meets its budgeted profit before management charges, interest and tax targets over the 
performance period; 

(cid:120)  To the extent that the budgeted profit targets are not met, for every 1% below budget, 5% of an award will 

lapse on a straight-line basis; 

(cid:120)  If a business's adjusted profit before management charges, interest and tax is 10% or more below budget 
over the performance period, the full 50% of the award measured by reference to the budgeted profit 
measure will lapse. 

For senior executives the level of vesting is determined using the best three of the four years’ performance for 
each performance measure. Performance is measured over a period of four consecutive financial years of the 
Group, commencing with the financial year in which the award was granted.  

For more information on share options and performance shares, see notes 21 and 22. 

Directors’ service contracts 
All executive Directors have rolling contracts that are terminable on six months’ notice. There are no 
contractual entitlements to compensation on termination of the employment of any of the Directors other than 
payment in lieu of notice at the discretion of the Company and a payment for compliance with post-
termination restrictions. The executive Directors are allowed to accept appointments and retain payments 
from sources outside the Group, provided such appointments are approved by the Board in writing. The dates 
of the executive Directors’ current service contracts and notice periods are: 

Executive Director 

Tim Dyson 
David Dewhurst* 

*David Dewhurst agreed to step down as Finance Director on 29 October 2013 

Date of current 
letter of contract 

1 June 1997 
7 July 1999 

Notice period 

6 months 
6 months 

Next Fifteen Communications Group plc 

Annual Report 2013 23

REMUNERATION REPORT CONTINUED

Non-executive Directors 
The remuneration for each of the non-executive Directors is payable solely in cash fees and is not 
performance-related. Fees are determined by the executive Directors, reflecting the time commitment 
required, the responsibility of each role and the fees paid in other comparable companies. All non-executive 
Directors are engaged under letters of appointment terminable on three months’ notice at any time.  
Non-executive Directors are not entitled to any pension benefit or any payment in compensation for early 
termination of their appointment. The dates of the current letters of appointment and notice periods for  
non-executive Directors are: 

Non-executive Director 

Richard Eyre 
Alicja Lesniak 
Margit Wennmachers 

Directors’ remuneration 

Executive Directors 
Tim Dyson  
David Dewhurst  
Non-executive Directors 
Richard Eyre 
Alicja Lesniak 
Margit Wennmachers 

Date of current  
letter of contract 

12 May 2011 
1 June 2011 
17 August 2011 

Notice period 

3 months 
3 months 
3 months 

Salary and  
fees  
2013  
£’000 

Performance- 
related  
bonus  
2013  
£’000 

Pension 
contributions  
2013 
£’000 

Other  
benefits  
2013 
£’000 

447 
220 

80 
43 
36 

– 
– 

– 
– 
– 

42 
22 

– 
– 
– 

30 
3 

– 
– 
– 

Total  
2013 
£’000 

519 
245 

80 
43 
36 

Total  
2012 
£’000 

460 
214 

80 
43 
35 

Directors’ interests in share plans 
No share options were exercised by the Directors in the year ended 31 July 2013 and none remained 
unexercised at this date.  

As at 31 July 2013, the following Directors held performance-share awards under the LTIP over Ordinary Shares 
of 2.5p each, as detailed below: 

Name of Director 

Executive Directors 
David Dewhurst 

Tim Dyson 

Number of 
shares at  
1 August 2012 

Shares lapsing  
during year 

Shares vesting 
during year 

Shares granted 
during year 

Number of 
shares at 
31 July 2013 

End of 
performance 
period 

Grant date 

80,000 
150,000 
150,000 
150,000 
– 

150,000 
150,000 
150,000 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 

(80,000) 
– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 
175,000 

– 
– 
– 
175,000 

–  21.11.2008  31.07.2012 
150,000  09.02.2010  31.07.2013 
150,000  16.11.2010  31.07.2014 
150,000  09.05.2012  31.07.2015 
175,000  07.01.2013  31.07.2016 

150,000  09.02.2010  31.07.2013 
150,000  16.11.2010  31.07.2014 
150,000  09.05.2012  31.07.2015 
175,000  07.01.2013  31.07.2016 

24

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ interests in the shares of Next Fifteen Communications Group plc 
The interests of the Directors in the share capital of the Company at 1 August 2012 and 31 July 2013 are  
as follows: 

Executive Directors 
David Dewhurst* 
Tim Dyson 
Non-executive Directors 
Richard Eyre 
Alicja Lesniak 
Margit Wennmachers 

Ordinary Shares  

LTIP performance shares 

1 August 2012 

31 July 2013  

1 August 2012 

31 July 2013 

320,000  
5,781,004  

320,000 
5,000,000 

530,000 
450,000 

625,000 
625,000 

29,500  
–  
–  

75,129 
–  
–  

– 
– 
– 

– 
– 
– 

*David Dewhurst agreed to step down as Finance Director on 29 October 2013 

Total shareholder return 
The Company’s total shareholder return performance for the five years to 31 July 2013 is shown on the 
following graph compared with the FTSE Media Index. 

This graph shows the value on 31 July 2013, of £100 invested in the Company on 31 July 2008 compared with 
£100 invested in the FTSE Media Index. The Directors consider that a comparison of the Company’s total 
shareholder return to that of similar businesses on the Main Market is more relevant than a comparison with 
the FTSE AIM All-Share index. 

Next Fifteen Communications Group plc 

Annual Report 2013 25

 
 
 
 
 
 
  
 
 
 
 
REPORT OF THE DIRECTORS

The Directors present their Annual Report together with the audited financial statements of Next Fifteen 
Communications Group plc (the ‘Company’) and its subsidiaries (the ‘Group’) for the year ended 31 July 2013.  

This Annual Report includes the Directors’ Report and the audited financial statements for the year ended 
31 July 2013. Certain information required to be disclosed in the Directors’ Report is provided in other sections 
of the Annual Report. This includes the Chairman’s Statement, Business Review, Financial Review, Directors’ 
Statement on Corporate Governance, Remuneration Report and specific elements of the financial statements 
noted below and, accordingly, these are incorporated into the Directors’ Report by reference. 

Principal activity 
Next Fifteen Communications Group plc is the parent company of a group whose principal activity during the 
year continued to be the provision of communications services. The Group’s business is organised into two 
reportable segments: Integrated Communications and Specialist Agencies. Within the Integrated 
Communications segment, the Group operates five independent communications brands that function as 
autonomous businesses, thus enabling them to service competing clients. These are Text 100, Bite 
Communications, The OutCast Agency, the Lexis Agency and M Booth. The Group’s Specialist Agencies segment 
comprises Beyond, with a focus on digital, Redshift which specialises in research, 463 Communications and 
Connections Media focusing on public affairs and policy communications, and The Blueshirt Group which 
operates in the investor and analyst relations field. 

Review of business and future prospects 
The Group is required to produce a business review complying with the requirements of section 417 of the Act. 
A detailed review of the business, current trading and future developments of the Group is given in the 
Chairman’s Statement, Business Review and Financial Review, the latter of which includes an overview of the 
key performance indicators of the business. Details of the Group’s principal risks and uncertainties are given in 
the Directors’ Statement on Corporate Governance on pages 13 to 20. 

Corporate governance statement 
The Company’s Statement on Corporate Governance is set out in pages 13 to 20 of these financial statements 
and forms part of this Directors’ Report. 

Group results and dividends 
The Group’s financial statements for the year ended 31 July 2013 show that profit before tax for the financial 
year was £2,085,000 (2012: £5,959,000). The Group made a profit attributable to shareholders of the Company 
for the year of £328,000 (2012: £3,906,000). The Directors have recommended a final dividend of 1.925p per 
Ordinary share (2012: 1.735p) for the year ended 31 July 2013, to be paid to shareholders on the register at 10 
January 2014, which, together with the interim dividend of 0.625p (2012: 0.565p) paid on 31 May 2013, makes a 
total for the year of 2.55p per share (2012: 2.30p). 

AIM listing 
The Company continues to be listed on the Alternative Investment Market (AIM) of the London Stock Exchange. 
Information required by AIM rule 26 has been provided on the Group’s website, www.next15.com. 

Acquisitions 
The following is a summary of Group acquisitions made in the year ended 31 July 2013, more detailed 
disclosure of which can be found in note 26 to the financial statements.  

On 1 April 2013, Next Fifteen Communications (US Holdings) LLC (‘Next Fifteen USH’) acquired 80% of the 
issued share capital of US-based Connections Media LLC (‘Connections Media’). The acquisition was made with 
a view to enhancing both the digital service offering of the Group and extending the capabilities in the public 
affairs and policy communications field. The initial consideration paid in cash on completion was £1,202,000 
($1,846,000).  

On 1 August 2012, Beyond Corporation Limited acquired the entire issued share capital of UK-based Content & 
Motion Limited for initial consideration of £425,000. On 1 September 2012 the trade and assets of Content & 
Motion Limited were transferred into the acquiring company. The acquisition will enhance Beyond Corporation 
Limited’s services capability as a new style of socially-driven creative digital agency. 

26

Next Fifteen Communications Group plc 
Annual Report 2013

Financial instruments 
Information on the Group’s financial risk management objectives, policies and activities and on the Group’s 
exposure to relevant risks in respect of financial instruments is set out in note 19. 

Directors 
The names and biographical details of the Directors who held office during the year and at the date of this 
report appear on pages 11 and 12. 

Additional information relating to Directors’ remuneration, service agreements and interests in the Company’s 
shares is given in the Remuneration Report on pages 21 to 25. 

Except for Directors’ service contracts, no Director has a material interest in any contract to which the Company 
or any of its subsidiaries is a party. In accordance with the Articles, the Company has the power (at its 
discretion) to grant an indemnity to the Directors in respect of its liabilities incurred as a result of their office. In 
respect of those liabilities for which Directors may not be indemnified, the Company maintained a Directors’ 
and Officers’ liability insurance policy throughout the period. Although their defence costs may be met, neither 
the Company’s indemnity nor the insurance policy provides cover in the event that the Director is proved to 
have acted dishonestly or fraudulently. No claims have been made against this policy. 

The Company’s Articles of Association require that one-third of the Directors must retire by rotation each year. 
At the next Annual General Meeting of the Company, Richard Eyre will retire from the Board and offer himself 
for re-election. 

Substantial shareholdings 
The Company has been notified of the following interests in 3% or more of the issued share capital in 
accordance with the Disclosure and Transparency Rules at 2 December and 31 July 2013: 

2 December 2013 

31 July 2013 

Name 

Total 

% 

Total 

Liontrust Investment Partners LLP 
Octopus Investments 
Herald Investment Management 
Timothy Dyson 
Hargreaves Hale Limited 
River and Mercantile Asset Management LLP 
Mr Thomas Lewis 
JO Hambro Capital Management Group 

11,486,878 
5,847,256 
5,231,796 
5,000,000 
3,785,000 
3,200,549 
2,804,000 
1,846,000 

19.22% 
9.79% 
8.76% 
8.37% 
6.33% 
5.36% 
4.79% 
3.09% 

11,486,878 
5,847,256 
5,231,796 
5,000,000 
3,173,000 
3,200,549 
2,804,000 
3,112,833 

The market price of the Company’s shares during the year was as follows: 

Price at 1 August 2012 
Highest price 
Lowest price 
Price at 31 July 2013 

% 

19.22% 
9.79% 
8.76% 
8.37% 
5.31% 
5.36% 
4.79% 
5.21% 

93.0p 
115.0p 
79.5p 
88.0p 

Charitable and political donations 
During the year the Group made charitable donations of £35,209 (2012: £17,000). It is the Group’s policy not to 
make donations for political purposes and, accordingly, there were no payments to political organisations 
during the year (2012: £Nil). 

Supplier payment 
It is the policy of the Group to agree suitable terms and conditions for its business transactions with all 
suppliers. These terms and conditions range from standard written terms to individually drafted contracts. 
Once such terms are agreed, it is the Group’s policy to adhere fully to them, provided that suppliers also 
comply with all relevant terms and conditions. The number of days taken by the Company to pay suppliers,  
on the basis of trade creditors at 31 July 2013 and average daily purchases for the year, was 45 days  
(2012: 35 days). 

Next Fifteen Communications Group plc 

Annual Report 2013 27

 
 
 
REPORT OF THE DIRECTORS CONTINUED

Employee involvement 
Employees are key to the Group’s success and we rely on a committed workforce to help us to achieve our 
business objectives. The Group’s employee share option plans, Long-Term Incentive Plans and bonus schemes 
seek to encourage employees at all levels to contribute to the achievement of the Group’s short-term and  
long-term goals. In addition, the Group operates a policy of regularly informing employees of the Group’s 
financial performance, through a combination of meetings and electronic communications. 

Equal opportunities 
The Group seeks to recruit, develop and employ throughout the organisation suitably qualified, capable and 
experienced people, irrespective of sex, age, race, disability, religion or belief, marital or civil partnership status 
or sexual orientation. The Group gives full and fair consideration to all applications for employment made by 
people with disabilities, having regard to their particular aptitudes and abilities. The Group’s policies for 
training, career development and promotion do not disadvantage people with disabilities. 

Health and safety 
The Group recognises and accepts its responsibilities for health, safety and the environment. The Group is 
committed to maintaining a safe and healthy working environment in accordance with applicable requirements 
at all locations in the UK and overseas. The Finance Director is responsible for the implementation of the Group 
policy on health and safety. 

Post balance sheet events  
Blueshirt 
On 29 October 2013, Next Fifteen (US Holdings Corporation) Limited settled part of its contingent consideration 
liability to Blueshirt. $3,126,000 (£1,942,000) was paid to the Vendors in cash. 

M Booth 
On 30 October 2013, part of the final contingent consideration earnout liability was settled. Next Fifteen 
Communications Limited paid $852,000 (£530,000) cash in part settlement of the liability. Upon completion of 
the close period, a further $451,000 (£280,000) will be issued in the share capital of Next 15. The final portion 
of the contingent consideration earnout liability will be paid out within the next 12 months. The remaining 
balance of $500,000 can be settled in the share capital of Next 15 or in cash at the discretion of the Group. 

Beyond 
On 9 August 2013, David Hargreaves tendered his resignation as a Director of Beyond Corporation Limited and 
Beyond International Corp (‘Beyond’). At that date, Next 15 and David Hargreaves entered into a deed of 
covenant to acquire the entire share capital of Beyond held by David Hargreaves which consisted of 10.4% in 
Beyond. On 23 August 2013, 240 shares of common stock of Beyond International Corporation were 
transferred to Text 100 LLC in exchange for £80,000 in cash consideration. At the same date, 240 shares of 
capital stock in Beyond Corporation Limited were transferred to Next Fifteen Communications Group plc in 
exchange for cash consideration of £321,000. This acquisition of shares takes Next 15’s direct and indirect 
ownership of both businesses to 61.4%.  

BiteDA 
On 28 August 2013, a previously dormant entity within the Bite Group changed its name to BiteDA Limited.  
On 1 October 2013, certain trade and assets within Bite Communications Limited were transferred to BiteDA 
Limited with consideration set equal to net book value. The business will continue going forwards as a creative 
digital marketing agency engaged to design and build email content and websites. 

Group Finance Director 
On 29 October 2013 the Group Finance Director, David Dewhurst agreed to step down from his position.  
The Board has embarked on a search for a replacement Finance Director and Alicja Lesniak is leading this 
process. In the meantime Peter Harris, who has extensive media industry experience, has been appointed  
as Interim Chief Financial Officer.  

28

Next Fifteen Communications Group plc 
Annual Report 2013

Share capital 
The Company’s issued share capital comprises a single class of share capital which is divided into Ordinary 
shares of 2.5p each. All issued shares are fully paid. The share capital during the year is shown in note 20 to 
the financial statements. The rights and obligations attaching to the Company’s Ordinary shares are set out in 
the Company’s Articles of Association, copies of which can be obtained from www.next15.com, by writing to 
Companies House in the UK, or by writing to the Company Secretary. Holders of Ordinary shares are entitled  
to speak at general meetings of the Company, to appoint one or more proxies and, if they are corporations,  
to appoint corporate representatives. Holders of Ordinary shares may also receive a dividend and, on a 
liquidation, may share in the assets of the Company. 

Directors’ statement regarding disclosure of information to auditors 
The Directors who held office at the date of approval of this Directors’ Report confirm that, as far as they are 
each aware, there is no relevant audit information of which the Company’s auditor is unaware. Each Director 
has taken all the steps he or she ought to have taken as a Director to make himself or herself aware of any 
relevant audit information (that is, information needed by the auditors in connection with preparing their 
report) and to establish that the Company’s auditors are aware of that information. 

Annual General Meeting 
The notice convening the Company’s 2014 AGM at the Company’s offices at The Triangle, 5–17 Hammersmith 
Grove, London W6 0LG on Tuesday 21 January 2014 at 3.30 p.m. is set out in a separate document and 
accompanies this report for shareholders who requested a hard copy. It is also available on the Company’s 
website at www.next15.com. 

Independent auditors 
At the 2013 AGM, shareholders appointed BDO LLP as auditors for the Group. BDO LLP have expressed  
their willingness to continue in office as auditors and, on the recommendation of the Audit Committee, in 
accordance with section 489 of the Companies Act 2006, resolutions are to be proposed at the AGM for the 
appointment of BDO LLP as auditors of the Company and to authorise the Board to fix their remuneration. 

Approved by the Board on 6 December 2013 and signed on its behalf by: 

Tim Dyson 
CEO

Next Fifteen Communications Group plc 

Annual Report 2013 29

 
 
 
 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with 
applicable law and regulations.  

Company law requires the Directors to prepare financial statements for each financial year. Under that law the 
Directors have elected to prepare the Group financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union and the Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law). Under company law the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group and Company for that period. The Directors are also required to prepare 
financial statements in accordance with the rules of the London Stock Exchange for companies trading 
securities on the Alternative Investment Market.  

In preparing these financial statements, the Directors are required to: 

(cid:120)  select suitable accounting policies and then apply them consistently; 

(cid:120)  make judgements and accounting estimates that are reasonable and prudent; 

(cid:120)  state whether they have been prepared in accordance with IFRSs as adopted by the European Union, subject 

to any material departures disclosed and explained in the financial statements; 

(cid:120)  prepare the financial statements on the going-concern basis unless it is inappropriate to presume that the 

Company will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain 
the Company’s transactions and disclose with reasonable accuracy at any time the financial position of the 
Company and enable them to ensure that the financial statements comply with the requirements of the 
Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence 
for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

Website publication 
The Directors are responsible for ensuring that the Annual Report and the financial statements are made 
available on a website. Financial statements are published on the Company’s website in accordance with 
legislation in the United Kingdom governing the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance and integrity of the Company’s website is the 
responsibility of the Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial 
statements contained therein. 

Approved by the Board on 6 December 2013 and signed on its behalf by: 

Tim Dyson 
CEO

30

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS 
OF NEXT FIFTEEN COMMUNICATIONS GROUP PLC

We have audited the financial statements of Next Fifteen Communications Group plc (the ’Company’) for the 
year ended 31 July 2013 which comprise the Consolidated Income Statement, the Consolidated Statement of 
Comprehensive Income, the Consolidated and Company Balance Sheet, the Consolidated Statement of 
Changes in Equity, the Consolidated Statement of Cash Flow, the Company reconciliation of movements in 
shareholders’ funds and the related notes. The financial reporting framework that has been applied in the 
preparation of the Group financial statements is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union. The financial reporting framework that has been applied in 
preparation of the parent Company financial statements is applicable law and United Kingdom Accounting 
Standards (United Kingdom Generally Accepted Accounting Practice).  

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members 
those matters we are required to state to them in an auditors’ report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Respective responsibilities of Directors and auditors 
As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view. 
Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable 
law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the 
Financial Reporting Council’s (FRC’s) Ethical Standards for Auditors.  

Scope of the audit of the financial statements 
A description of the scope of an audit of financial statements is provided on the FRC's website at  
www.frc.org.uk/auditscopeukprivate. 

Opinion on financial statements 
In our opinion:  

(cid:120)  the financial statements give a true and fair view of the state of the Group’s and the parent Company’s affairs 

as at 31 July 2013 and of the Group’s profit for the year then ended; 

(cid:120)  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the 

European Union; 

(cid:120)  the parent Company’s financial statements have been properly prepared in accordance with United Kingdom 

Generally Accepted Accounting Practice; and 

(cid:120)  the financial statements have been prepared in accordance with the requirements of the Companies 

Act 2006. 

Opinion on other matters prescribed by the Companies Act 2006 
In our opinion the information given in the Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial statements. 

Next Fifteen Communications Group plc 

Annual Report 2013 31

 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS 
OF NEXT FIFTEEN COMMUNICATIONS GROUP PLC CONTINUED

Matters on which we are required to report by exception 
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to 
report to you if, in our opinion: 

(cid:120)  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit 

have not been received from branches not visited by us; or 

(cid:120)  the parent Company financial statements are not in agreement with the accounting records and returns; or 

(cid:120)  certain disclosures of Directors’ remuneration specified by law are not made; or 

(cid:120)  we have not received all the information and explanations we require for our audit. 

Don Williams (senior statutory auditor) 
For and on behalf of BDO LLP, statutory auditor 
London 
United Kingdom 

6 December 2013 

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127). 

32

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
CONSOLIDATED INCOME STATEMENT
for the year ended 31 July 2013

Billings 
Revenue 
Staff costs 
Depreciation 
Amortisation  
Impairment 
Charge for misappropriation of assets  
Other operating charges 
Total operating charges 
Operating profit 
Finance expense 
Finance income 
Net finance expense 
Share of (losses)/profits of associate 
Profit before income tax 
Income tax expense 
Profit for the year 
Attributable to: 
Owners of the parent 
Non-controlling interests 

Earnings per share 
Basic (pence) 
Diluted (pence) 

Note 

2 
3 
4,12 
4,11 
4,11 
4 

2,4 
6 
7 

2,5 
8 

10 

2013  
£’000  

68,261 
1,540 
1,589 
1,950 
526 
19,198 

2013  
£’000 

113,360 
96,069 

(93,064) 
3,005 
(3,331) 
2,490 
(841) 
(79) 
2,085 
(1,364) 
721 

328 
393 
721 

0.56 
0.49 

2012  
£’000  

62,767 
1,328 
1,483 
– 
1,778 
17,589 

2012  
£’000 

108,453 
91,583 

(84,945) 
6,638 
(2,170) 
1,477 
(693) 
14 
5,959 
(1,652) 
4,307 

3,906 
401 
4,307 

6.85 
6.04 

Next Fifteen Communications Group plc 

Annual Report 2013 33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
for the year ended 31 July 2013

Profit for the year 
Other comprehensive income / (expense): 
Exchange differences on translating foreign operations  
Translation differences on long-term foreign currency 
intercompany loans 
Net investment hedge 
Other comprehensive income / (expense) for the year 
Total comprehensive income for the year  
Total comprehensive income attributable to: 
Owners of the parent 
Non-controlling interests 

Note 

19 

2013  
£’000  

721 

951 

(118) 
(229) 
604 
1,325 

932 
393 
1,325 

2012  
£’000  

4,307 

229  

(80) 
(235) 
(86) 
4,221 

3,820 
401 
4,221 

34

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
CONSOLIDATED BALANCE SHEET
as at 31 July 2013

Note  

12 
11 

18 
13,19 

13,19 
19 

19 
18 
14,19 
15,19 
17,19 
17,19 
17,19 

19 
14,19 
15,19 

19 
17,19 
17,19 

20 

24 

Assets 
Property, plant and equipment 
Intangible assets 
Investment in equity accounted associate 
Trade investment 
Deferred tax assets 
Other receivables 
Total non-current assets 
Trade and other receivables 
Cash and cash equivalents 
Corporation tax asset 
Total current assets 
Total assets 
Liabilities 
Loans and borrowings 
Deferred tax liabilities 
Other payables 
Provisions  
Deferred consideration 
Contingent consideration 
Share purchase obligation 
Total non-current liabilities 
Loans and borrowings 
Trade and other payables 
Provisions 
Corporation tax liability 
Derivative financial liabilities 
Share purchase obligation 
Contingent consideration 
Total current liabilities 
Total liabilities 
Total net assets 
Equity 
Share capital 
Share premium reserve 
Merger reserve 
Share purchase reserve 
Foreign currency translation reserve 
Other reserves 
Retained earnings 
Total equity attributable to owners 
of the parent 
Non-controlling interests 
Total equity 

2013  
£’000  

2013  
£’000 

2012  
£’000  

2012  
£’000 

49,457 

37,593 
87,050 

(18,467) 

(30,390) 
(48,857) 
38,193 

3,165 
41,369 
1 
219 
3,662 
1,041 

26,646 
8,064 
2,883 

9,131 
1,388 
88 
345 
1,319 
2,945 
3,251 

591 
24,218 
62 
1,811 
206 
295 
3,207 

1,494 
7,557 
3,075 
(2,673) 
3,184 
(583) 
23,954 

2,721 
41,019 
80 
212 
3,320 
875 

24,661 
8,436 
240 

10,750 
245 
6 
129 
– 
4,987 
3,989 

259 
19,605 
– 
1,101 
320 
– 
2,945 

1,454 
6,935 
3,075 
(2,673) 
2,351 
(133) 
24,100 

48,227 

33,337 
81,564 

(20,106) 

(24,230) 
(44,336) 
37,228 

36,008 
2,185 
38,193 

35,109 
2,119 
37,228 

These financial statements were approved and authorised by the Board on 6 December 2013. 

T Dyson 
Chief executive officer 

Company number 01579589 

Next Fifteen Communications Group plc 

Annual Report 2013 35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
for the year ended 31 July 2013

Share 
capital 
£’000 

Share  
premium 
reserve  
£’000 

Merger 
reserve 
£’000 

Share  
purchase 
 reserve 
£’000 

Foreign 
 currency 
translation 
reserve 
£’000 

Other 
reserves1 
£’000 

Retained 
earnings  
£’000 

Equity 
attributable 
to owners  
of the 
parent  
£’000 

Non-
controlling 
interests  
£’000 

Total  
equity  
£’000 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

72 

27 

13 

550 

1,454 
– 

(2,673) 
– 

6,935  3,075 
– 

At 31 July 2012 
Profit for the year 
Other 
comprehensive 
income for the year 
Total comprehensive 
income for the year 
Shares issued in 
satisfaction of vested 
share options 
Shares issued 
on acquisitions 
Movement due 
to ESOP share  
purchases 
Movement due 
to ESOP share  
option exercises 
Movement in 
relation to share-
based payments 
Deferred tax on 
share-based 
payments 
Share-based 
payment charge for 
disposal of equity in 
a subsidiary to 
employees 
Dividends to Owners 
of the parent 
Non-controlling 
interest arising 
on acquisition 
Non-controlling 
interest dividend 
At 31 July 2013 
1 Other reserves include ESOP reserve, treasury reserve and hedging reserve.

– 
7,557  3,075 

– 
(2,673) 

– 
1,494 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
3,184 

2,351 
– 

(133)  24,100 
328 

– 

35,109 
328 

2,119  37,228 
721 

393 

833 

(229) 

– 

604 

– 

604 

833 

(229) 

328 

932 

393  1,325 

– 

– 

– 

– 

– 

(245) 

24 

– 

– 

– 

– 

99 

563 

– 

– 

99 

563 

(245) 

– 

(245) 

24 

– 

24 

– 

569 

569 

– 

569 

– 

(84) 

(84) 

– 

(84) 

– 

450 

450 

– 

450 

– 

(1,409) 

(1,409) 

–  (1,409) 

– 

– 

– 

176 

176 

– 

– 
(583)  23,954 

– 
36,008 

(503) 

(503) 
2,185  38,193 

36

Next Fifteen Communications Group plc 
Annual Report 2013

 
Share  
premium  
reserve  
£’000 

Merger 
reserve 
£’000 

Share  
purchase  
 reserve  
£’000  

Foreign 
 currency 
translation 
reserve 
£’000 

Other 
reserves 
£’000 

Retained 
earnings  
£’000 

Equity 
attributable 
to owners  
of the 
parent  
£’000 

Non-
controlling 
interests  
£’000 

Total  
equity  
£’000 

5,996  3,075 
– 

– 

(4,261) 
– 

2,202 
– 

(525)  21,137 
3,906 

– 

29,040 
3,906 

3,293  32,333 
4,307 

401 

Share 
capital 
£’000 

1,416 
– 

– 

– 

11 

27 

– 

– 

– 

– 

– 

– 

– 

– 

82 

857 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1,588 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

149 

(235) 

– 

(86) 

– 

(86) 

149 

(235)  3,906 

3,820 

401 

4,221 

– 

– 

– 

– 

– 

– 

– 

– 

595 

(595) 

93  

– 

– 

884 

– 

– 

93 

884 

– 

538 

2,126 

(1,549) 

577 

32 

(30) 

2 

– 

312 

312 

– 

40 

40 

– 

– 

– 

2 

312 

40 

– 

(1,208) 

(1,208) 

– 

(1,208) 

– 

– 

– 

254 

254 

– 
1,454 

– 

– 
6,935  3,075 

– 
(2,673) 

– 
2,351 

– 

– 
(133)  24,100 

– 
35,109 

(280) 

(280) 
2,119  37,228 

At 31 July 2011 
Profit for the year 
Other 
comprehensive 
income for the year 
Total comprehensive 
income for the year 
Shares issued in 
satisfaction of vested 
share options 
Shares issued on 
acquisitions 
Share purchase 
obligation settled on 
acquisition of non-
controlling interest 
Movement due to 
ESOP share option 
exercises 
Movement in 
relation to share-
based payments 
Deferred tax on 
share-based 
payments 
Dividends to Owners 
of the parent  
Non-controlling 
interest arising on 
acquisition 
Non-controlling 
interest dividend 
At 31 July 2012 

Next Fifteen Communications Group plc 

Annual Report 2013 37

 
  
 
CONSOLIDATED STATEMENT OF CASH FLOW
for the year ended 31 July 2013

Cash flows from operating activities 
Profit for the year 
Adjustments for: 
Depreciation 
Amortisation  
Impairment 
Finance expense 
Finance income 
Share of loss / (profit) from  
equity-accounted associate 
Loss on sale of property, 
plant and equipment 
Income tax expense 
Share-based payment charge 
Movement in fair value of forward  
foreign exchange contracts 
Net cash inflow from operating 
activities before changes in 
working capital 
Change in trade and other receivables 
Change in trade and other payables 
Movement in provisions 
Change in working capital 
Net cash generated from operations 
Income taxes paid 
Net cash from operating activities 
Cash flows from investing activities   
Acquisition of subsidiaries and trade 
and assets, net of cash acquired 
Payment of contingent consideration  
Acquisition of property, plant 
and equipment 
Proceeds on disposal of property, 
plant and equipment 
Acquisition of intangible assets 
Net movement in long-term 
cash deposits 
Interest received 
Net cash outflow from 
investing activities 
Net cash from operating and  
investing activities 

Note  

4,12 
4,11 
4,11 
6 
7 

4 
8 
4,21 

4 

7 

2013  
£’000  

721 

1,540 
1,589 
1,950 
3,331 
(2,490) 

79 

82 
1,364 
1,019 

– 

(1,178) 
2,910 
269 

(961) 
(2,058) 

(1,786) 

– 
(161) 

(166) 
48 

2013  
£’000 

2012  
£’000  

2012  
£’000 

4,307 

1,328 
1,483 
– 
2,170 
(1,477) 

(14) 

11 
1,652 
312 

13 

9,185 

9,785 

2,001 
11,186 
(2,686) 
8,500 

267 
10,052 
(2,520) 
7,532 

3,229 
(2,960) 
(2) 

(1,101) 
(4,563) 

(835) 

3 
(90) 

(35) 
51 

(5,084) 

3,416 

(6,570) 

962 

38

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net cash from operating and  
investing activities 
Cash flows from financing activities 
Proceeds from sale of own shares 
Issue costs on issue of Ordinary Shares 
Purchase of own shares 
Capital element of finance lease 
rental repayment 
Net cash movement in bank borrowings and 
overdrafts 
Interest paid 
Dividend and profit share paid to  
non-controlling interest partners 
Dividend paid to shareholders of the parent 
Net cash outflow from financing activities   
Net decrease in cash and cash equivalents 
Cash and cash equivalents at beginning 
of the year 
Exchange gains/(losses) on cash held 
Cash and cash equivalents at end 
of the year 

Note 

2013  
£’000 

2013  
£’000 

3,416 

95 
(5) 
(221) 

(59) 

(1,286) 
(483) 

(503) 
(1,409) 

6 

9 
9 

19 

(3,871) 
(455) 

8,436 
83 

8,064 

2012  
£’000 

96 
(8) 
–  

(72) 

983 
(521) 

(280) 
(1,208) 

2012  
£’000 

962 

(1,010) 
(48) 

8,517 
(33) 

8,436 

Next Fifteen Communications Group plc 

Annual Report 2013 39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS
for the year ended 31 July 2013

1 Accounting policies 
The principal accounting policies applied in the preparation of the consolidated financial statements are set out 
below. These policies have been consistently applied to all the years presented, unless otherwise stated. 

A. Basis of preparation 
The Group’s financial statements have been prepared in accordance with International Financial Reporting 
Standards, International Accounting Standards and Interpretations adopted by the European Union (‘Adopted 
IFRSs’) and the parts of the Companies Act 2006 applicable to companies reporting under Adopted IFRSs.  

B. New and amended standards adopted by the Group 
No new standards or amendments that have become effective in the year have resulted in a material effect on 
the Group. 

C. Basis of consolidation 
The Group’s financial statements consolidate the results of Next Fifteen Communications Group plc and all of 
its subsidiary undertakings using the acquisition method of accounting. 

Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies 
generally accompanying a shareholding of more than one-half of the voting rights. The existence and effect of 
potential voting rights that are currently exercisable or convertible are considered when assessing whether the 
Group controls another entity. 

In the Consolidated Balance Sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are 
initially recognised at their fair values at the acquisition date. The results of acquired operations are included 
in the Consolidated Income Statement from the date on which control is obtained. 

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the 
parent’s ownership interests in them. On an acquisition-by-acquisition basis, the Group recognises any non-
controlling interest in the acquiree either at fair value or at the non-controlling interest’s proportionate share 
of the acquiree’s net assets. Each of these approaches have been used by the Group. Non-controlling interests 
are subsequently measured as the amount of those non-controlling interests at the date of the original 
combination and the non-controlling interest’s share of changes in equity since the date of the combination.  

An associate is an entity in which the Group has significant influence and which is neither a subsidiary nor a 
joint venture. Associates are accounted for under the equity method of accounting, where the investment in 
the associate is carried in the Consolidated Balance Sheet at cost plus post-acquisition changes in the Group’s 
share of net assets of the associate. The Income Statement reflects the share of the results of the operations of 
the associate after tax. 

Intercompany transactions, balances and unrealised gains on transactions between Group companies 
(Next Fifteen Communications Group plc and its subsidiaries) are eliminated. Unrealised losses are also 
eliminated unless the transaction provides evidence of an impairment of the asset transferred. Accounting 
policies for subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the Group. 

D. Merger reserve 
Where the conditions set out in section 612 of the Companies Act 2006 or equivalent sections of previous 
Companies Acts are met, shares issued as part of the consideration in a business combination are measured at 
their fair value in the Consolidated Balance Sheet, and the difference between the nominal value and fair value 
of the shares issued is recognised in the merger reserve. 

E. Revenue 
Billings represent amounts receivable from clients, exclusive of VAT, sales taxes and trade discounts in respect 
of charges for fees, commission and rechargeable expenses incurred on behalf of clients. 

Revenue is billings less amounts payable on behalf of clients to external suppliers where they are retained to 
perform part of a specific client project or service, and represents fees, commissions and mark-ups on 
rechargeable expenses. Revenue is recognised on the following basis: 

(cid:120)  Retainer and other non-retainer fees are recognised as the services are performed, in accordance with the 

terms of the contractual arrangement. 

40

Next Fifteen Communications Group plc 
Annual Report 2013

1 Accounting policies (continued) 
(cid:120)  Project fees are recognised on a percentage of completion basis as contract activity progresses, if the final 
outcome can be assessed with reasonable certainty. The stage of completion is generally measured on the 
basis of the services performed to date as a percentage of the total services to be performed. 

(cid:120)  Expenses are recharged to clients at cost plus an agreed mark-up when the services are performed. 

F. Intangible assets 
Goodwill  Goodwill represents the excess of the fair value of consideration payable, the amount of any non-
controlling interest in the acquiree and acquisition date fair value of any previous equity interest in the 
acquiree, over the fair value of the Group’s share of the identifiable net assets acquired. The fair value of 
consideration payable includes assets transferred, liabilities assumed and equity instruments issued. The 
amount relating to the non-controlling interest is measured on a transaction-by-transaction basis, at either fair 
value or the non-controlling interest’s proportionate share of net assets acquired. Both approaches have been 
used by the Group. Goodwill is capitalised as an intangible asset, not amortised but reviewed annually for 
impairment or in any period in which events or changes in circumstances indicate the carrying value may not 
be recoverable. Any impairment in carrying value is charged to the Consolidated Income Statement. 

Software  Licences for software that are not integral to the functioning of a computer are capitalised as 
intangible assets. Costs that are directly associated with the production of identifiable and unique software 
products controlled by the Group, and that are expected to generate economic benefits exceeding costs 
beyond one year, are recognised as intangible assets. Direct costs include software development and 
employee costs. Amortisation is provided on software at rates calculated to write off the cost of each asset 
evenly over its expected useful life of five years. Costs associated with maintaining computer software 
programmes are recognised as an expense as it is incurred. No amortisation is charged on assets in the course 
of construction until they are available for operational use in the business.  

Trade names  Trade names acquired in a business combination are recognised at fair value at the acquisition 
date. Trade names have a finite useful life and are carried at cost less accumulated amortisation. Amortisation 
is calculated using the straight-line method to allocate the cost of trade names over their estimated useful lives 
of 20 years. 

Customer relationships  Contractual customer relationships acquired in a business combination are recognised 
at fair value at the acquisition date. The contractual customer relationships have a finite useful life and are 
carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method over 
the expected life of the customer relationship of three to six years. 

Non-compete Certain acquisition agreements contain non-compete arrangements restricting the vendor’s 
ability to compete with the acquiring business during an earnout period. The non-compete arrangements have 
a finite useful life equivalent to the length of the earnout period and are carried at cost less accumulated 
amortisation. Amortisation is calculated using the straight-line method over the length of the arrangement. 

G. Property, plant and equipment 
Property, plant and equipment is stated at cost, net of depreciation. Depreciation is provided on all property, 
plant and equipment at annual rates calculated to write off the cost, less estimated residual value, of each asset 
evenly over its expected useful life as follows: 

Short leasehold improvements 
Office equipment  
Office furniture 
Motor vehicles 

– Over the term of the lease. 
– 20% to 50% per annum straight-line. 
– 20% per annum straight-line. 
– 25% per annum straight-line. 

H. Impairment 
Impairment tests on goodwill are undertaken annually at the financial year end. Other non-financial assets 
(excluding deferred tax) are subject to impairment tests whenever events or changes in circumstances indicate 
that their carrying amount may not be recoverable. 

Where the carrying value of an asset exceeds its recoverable amount, which is measured as the higher of value 
in use and fair value less costs to sell, the asset is impaired accordingly. 

Next Fifteen Communications Group plc 

Annual Report 2013 41

NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies (continued) 
Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is 
carried out on the asset’s cash-generating unit, defined as the lowest group of assets in which the asset belongs 
for which there are separately identifiable cash flows. Goodwill is allocated on initial recognition to each of the 
Group’s cash-generating units that are expected to benefit from the synergies of the combination giving rise to 
the goodwill. The cash-generating units represent the lowest level within the entity at which the goodwill is 
monitored for internal management purposes. 

Impairment charges are included within the amortisation and impairment line of the income statement unless 
they reverse gains previously recognised in other comprehensive income. An impairment loss recognised for 
goodwill is not reversed. 

I. Foreign currency 
Transactions entered into by Group entities in a currency other than the currency of the primary economic 
environment in which they operate (their ‘functional currency’) are recorded at the exchange rates ruling when the 
transactions occur. Foreign currency monetary assets and liabilities are translated at the exchange rates ruling at 
the balance sheet date. Exchange differences arising on the retranslation of unsettled monetary assets and 
liabilities are recognised immediately in the income statement. In the consolidated financial statements, 
foreign exchange movements on intercompany loans with indefinite terms, for which there is no expectation of a 
demand for repayment, are recognised directly in equity within a separate foreign currency translation reserve. 

On consolidation, the results of overseas operations are translated into sterling at the average exchange rates 
for the accounting period. All assets and liabilities of overseas operations, including goodwill arising on the 
acquisition of those operations, are translated at the exchange rates ruling at the balance sheet date. Exchange 
differences arising on translating the opening net assets at opening rates and the results of overseas 
operations at average rates are recognised directly in the foreign currency translation reserve within equity. 
The effective portion arising on the retranslation of foreign currency borrowings which are designated as a 
qualifying hedge is recognised within equity. See note 19 for more detail on hedging activities.  

On disposal of a foreign operation, the cumulative translation differences recognised in the foreign currency 
translation reserve relating to that operation up to the date of disposal are transferred to the consolidated 
income statement as part of the profit or loss on disposal. 

On a reduction of ownership interest in a subsidiary that does not affect control, the cumulative retranslation 
difference is only allocated to the Non-controlling interests (the ‘NCI’) and not recycled through the income 
statement. 

J. Operating segments 
Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision-maker. The chief operating decision-maker, who is responsible for allocating resources 
and assessing performance of the operating segments, has been identified as the Board of Directors. 

K. Financial instruments 
Financial assets and liabilities are recognised on the Group’s balance sheet when the Group becomes party 
to the contractual provisions of the asset or liability. The Group’s accounting policies for different types of 
financial asset and liability are described below. 

Trade receivables  Trade receivables are initially recognised at fair value and will subsequently be measured at 
amortised cost less allowances for impairment. An allowance for impairment of trade receivables is established 
when there is objective evidence (such as significant financial difficulties on the part of the counterparty, or 
default or significant delay in payment) that the Group will not be able to collect all amounts due according 
to the original terms of the receivables. The amount of the allowance is the difference between the asset’s 
carrying amount and the present value of estimated future cash flows associated with the impaired receivable.  

Such provisions are recorded in a separate allowance account, with the loss being recognised as an expense 
in the other operating charges line in the Consolidated Income Statement. On confirmation that the trade 
receivable will not be collectable, the gross carrying value is written off against the associated allowance. 

42

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1 Accounting policies (continued) 
Cash and cash equivalents  Cash and cash equivalents comprise cash in hand and short-term call 
deposits held with banks. Bank overdrafts are shown within loans and borrowings in current liabilities on 
the consolidated balance sheet, except where there is a pooling arrangement with a bank that allows them 
to be offset against cash balances. In such cases the net cash balance will be shown within cash and cash 
equivalents in the Consolidated Balance Sheet. 

Derivative financial instruments  Derivative financial instruments utilised by the Group are protection 
contracts on US dollar interest rate contracts (cap-and-collar) and US dollar and Euro foreign exchange 
contracts. Derivative financial instruments are initially recognised at fair value at the contract date and 
continue to be stated at fair value at the balance sheet date, with gains and losses on revaluation being 
recognised immediately in the Consolidated Income Statement. The fair value of derivative financial liabilities 
is determined by reference to third-party market valuations. 

Hedging activities  The Group documents at the inception of the transaction the relationship between hedging 
instruments and hedged items, as well as its risk-management objectives and strategy for undertaking various 
hedging transactions. The Group also documents its assessment, both at hedge inception and on an ongoing 
basis, of whether the hedging instruments used in hedging transactions are highly effective in offsetting 
changes in fair values of hedged items. 

Where a foreign currency loan is designated as a qualifying hedge of the foreign exchange exposure arising 
on retranslation of the net assets of a foreign operation, any gain or loss on the hedging instrument relating 
to the effective portion of the hedge is recognised in other comprehensive income in a separate hedging 
reserve included within Other Reserves. This offsets the foreign exchange differences arising on the 
retranslation of the foreign operation’s net assets, which is recognised in the separate foreign currency 
translation reserve. The gain or loss relating to the ineffective portion is recognised immediately in 
the income statement within finance income/expense.  

Gains and losses accumulated in equity on retranslation of the foreign currency loans are recycled through the 
income statement when the foreign operation is sold or is partially disposed of so that there is a loss of control. 
At this point the cumulative foreign exchange differences arising on the retranslation of the net assets of the 
foreign operation are similarly recycled through the income statement. Where the hedging relationship ceases 
to qualify for hedge accounting, the cumulative gains and losses remain within the foreign currency translation 
reserve until control of the foreign operation is lost; subsequent gains and losses on the hedging instrument 
are recognised in the income statement. Where there is a change in the ownership interest without effecting 
control, the exchange differences are adjusted within reserves.  

Bank borrowings   Interest-bearing bank loans and overdrafts are recognised at their fair value, net of direct 
issue costs and, thereafter, at amortised cost. Finance costs are charged to the Consolidated Income Statement 
over the term of the debt so that the amount charged is at a constant rate on the carrying amount. Finance 
costs include issue costs which are initially recognised as a reduction in the proceeds of the associated capital 
instrument. 

Deal costs. Costs associated with acquisitions are recognised in the Consolidated Income Statement within the 
‘other operating charges’ line in the year in which they are incurred. 

Contingent consideration  On initial recognition, the liability for contingent consideration relating to 
acquisitions is measured at fair value. The liability is calculated based on the present value of the ultimate 
expected payment with the corresponding debit included within Goodwill. Subsequent movements in the 
present value of the ultimate expected payment are recognised in the Consolidated Income Statement. 

Share purchase obligation  Put-option agreements that allow the non-controlling interest shareholders in the 
Group’s subsidiary undertakings to require the Group to purchase the non-controlling interest are recorded 
in the balance sheet as liabilities. On initial recognition, the liability is measured at fair value and is calculated 
based on the present value of the ultimate expected payment with the corresponding debit included in the 
share purchase reserve. Subsequent movements in the present value of the ultimate expected payment are 
recognised in the Consolidated Income Statement. 

Next Fifteen Communications Group plc 

Annual Report 2013 43

 
 
NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies (continued) 
Trade payables  Trade payables are initially recognised at fair value and, thereafter, at amortised cost. 

L. Provisions  
Provisions are recognised when the Group has a present obligation as a result of a past event and it is probable 
that the Group will be required to settle that obligation, and are discounted to present value where the effect 
is material.Provisions are created for vacant or sublet properties when the Group has a legal obligation for 
future expenditure in relation to onerous leases. The provision is measured at the present value of the Group’s 
best estimate of the expenditure required to settle the present obligation at the balance sheet date. 

M. Retirement benefits 
Pension costs which relate to payments made by the Group to employees’ own defined contribution pension 
plans are charged to the Consolidated Income Statement as incurred. 

N. Share-based payments 
The Group issues equity-settled share-based payments to certain employees. The share-based payments are 
measured at fair value at the date of the grant and expensed on a straight-line basis over the vesting period. 
The cumulative expense is adjusted for failure to achieve non-market performance vesting conditions. 

Fair value is measured by use of the Black-Scholes model on the grounds that there are no market-related 
vesting conditions. The expected life used in the model has been adjusted, based on the Board’s best estimate, 
for the effects of non-transferability, exercise restrictions and behavioural considerations. 

O. Leased assets 
Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred 
to the Group (a ‘finance lease’), the asset is treated as if it had been purchased outright. The amount initially 
recognised as an asset is the lower of the fair value of the leased asset and the present value of the minimum 
lease payments payable over the term of the lease. The corresponding lease commitment is shown as a 
liability. Lease payments are analysed between capital and interest. The interest element is charged to the 
Consolidated Income Statement over the period of the lease and is calculated so that it represents a constant 
proportion of the lease liability. The capital element reduces the balance owed to the lessor. 

Where substantially all of the risks and rewards incidental to ownership are not transferred to the Group 
(an ‘operating lease’), the total rentals payable under the lease are charged to the Consolidated Income 
Statement on a straight-line basis over the lease term. The aggregate benefit of lease incentives is recognised 
as a reduction to the rental expense over the lease term on a straight-line basis. 

The land and buildings elements of property leases are considered separately for the purposes of 
lease classification. 

Where Group assets are leased out under operating leases with the Group acting as lessor, the asset is 
included in the balance sheet and lease income is recognised over the term of the lease on a straight-line basis.  

P. Deferred taxation 
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the 
balance sheet differs from its tax base, except for differences arising on: 

  the initial recognition of goodwill; 
(cid:120)

  the initial recognition of an asset or liability in a transaction which is not a business combination and at the 
(cid:120)
time of the transaction affects neither accounting nor taxable profit; and 

(cid:120)
  investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the 
reversal of the difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be 
available against which the asset can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively 
enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/(assets) are 
settled/(recovered). 

44

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1 Accounting policies (continued) 
Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax 
assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority 
on either: 

(cid:120)  the same taxable group company; or 

(cid:120)  different group entities which intend either to settle current tax assets and liabilities on a net basis, or to 

realise the assets and settle the liabilities simultaneously, in each future period in which significant amounts 
of deferred tax assets or liabilities are expected to be settled or recovered. 

Where a temporary difference arises between the tax base of employee share options and their carrying value, 
a deferred tax asset should arise. To the extent the future tax deduction exceeds the related cumulative IFRS 2 
Share-Based Payments (‘IFRS 2’) expense, the excess of the associated deferred tax balance is recognised 
directly in equity. To the extent the future tax deduction matches the cumulative IFRS 2 expense, the associated 
deferred tax balance is recognised in the Consolidated Income Statement. 

Q. Dividends 
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised 
when paid. Final equity dividends are recognised when approved by the shareholders at an annual general 
meeting. 

R. Employee Share Ownership Plan (‘ESOP’) 
As the Group is deemed to have control of its ESOP trust, the trust is treated as a subsidiary and is consolidated 
for the purposes of the Group accounts. The ESOP’s assets (other than investments in the Company’s shares), 
liabilities, income and expenses are included on a line-by-line basis in the Group financial statements. 
The ESOP’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet 
as if they were treasury shares and presented in the ESOP reserve. 

S. Treasury shares 
When the Group re-acquires its own equity instruments, those instruments (treasury shares) are deducted 
from equity. No gain or loss is recognised in the Consolidated Income Statement on the purchase, sale, issue or 
cancellation of the Group’s treasury shares. Such treasury shares may be acquired and held by other members 
of the Group. Consideration paid or received is recognised directly in equity. 

T. Significant estimates and judgements 
The preparation of the consolidated financial statements requires the Group to make certain estimates and 
assumptions that have an impact on the application of the policies and amounts reported in the consolidated 
financial statements. Estimates and judgements are evaluated based on historical experiences and expected 
outcomes and are believed to be reasonable at the time such estimates and judgements are made, although 
actual experience may vary from these estimates. 

I. Impairment of goodwill. In line with lAS 36, Impairment of Assets, the Group is required to test the carrying 
value of goodwill, at least annually, for impairment. As part of this review process the recoverable amount of 
the goodwill is determined using value-in-use calculations, which requires estimates of future cash flows and as 
such is subject to estimates and assumptions. Further details are contained in note 11. 

II. Contingent consideration, share purchase obligation and valuation of put options. Contingent consideration 
and share purchase obligations relating to acquisitions have been included based on discounted management 
estimates of the most likely outcome. The difference between the fair value of the liabilities and the actual 
amounts payable is charged to the income statement as notional finance costs over the life of the associated 
liability. Changes in the estimates of contingent consideration payable and the share purchase obligation are 
recognised in finance income/expense. Further details are contained in note 17. 

Next Fifteen Communications Group plc 

Annual Report 2013 45

 
 
NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies (continued) 
U. New standards and amendments not applied 
Standards, interpretations and amendments to existing standards that have been published as mandatory for 
later accounting periods but are not yet effective and have not been adopted early by the Group are as follows: 

IFRS 9, Financial Instruments will eventually replace IAS 39 in its entirety. IFRS 9 as issued on 12 November 
2009 (effective for accounting periods beginning on or after 1 January 2013) addresses the classification and 
measurement of financial assets. Classification of a financial asset is on the basis of an entity’s business model 
for managing them and the contractual cash flows characteristic of the asset. IFRS 9 outlines the conditions to 
measure a financial asset at amortised cost and subsequent measurement at amortised cost or fair value as 
well as subsequent reclassification between categories. IFRS 9 requires that changes in the fair value of 
financial liabilities designated as at fair value through profit or loss which relate to changes in own credit risk 
should generally be recognised directly in other comprehensive income.  

All other standards, interpretations and amendments to existing standards published as mandatory for this 
accounting period or later accounting periods would not have a material effect. 

2 Segment information 
Reportable segments 
The Board of Directors has identified the operating segments based on the reports it reviews as the chief 
operating decision-maker to make strategic decisions, assess performance and allocate resources. The Group’s 
business is separated into a number of brands which are considered to be the underlying operating segments. 
These brands are organised into two reportable segments, being those providing Integrated Communications 
and those considered to be Specialist Agencies. Integrated Communications incorporates the two segments 
reported in the prior year of public relations services in the technology and consumer markets. Specialist 
Agencies incorporate results of the digital and research consultancy, and corporate communications 
consultancy reported separately in the prior year. Within these two reportable segments the Group operates a 
number of separate competing businesses in order to offer services to clients in a confidential manner where 
otherwise there may be issues of conflict.  

Measurement of operating segment profit  
The Board of Directors assesses the performance of the operating segments based on a measure of adjusted 
operating profit before intercompany recharges, which reflects the internal reporting measure used by the 
Board of Directors. This measurement basis excludes the effects of certain fair value accounting charges, 
including movement in fair value of financial instruments, amortisation of acquired intangibles, and goodwill 
impairment charges. Other information provided to them is measured in a manner consistent with that in the 
financial statements. Head office costs relate to Group costs before allocation of intercompany charges to the 
operating segments. Inter-segment transactions have not been separately disclosed as they are not material. 
The Board of Directors does not review the assets and liabilities of the Group on a segmental basis and 
therefore this is not separately disclosed.  

Year ended 31 July 2013 
Revenue 
Segment adjusted operating profit 
Year ended 31 July 2012 
Revenue 
Segment adjusted operating profit 

Integrated 
Communications  
£’000 

Specialist 
Agencies 
 £’000 

Head Office 
£’000 

Total  
£’000 

80,570 
10,170 

78,100 
11,934 

15,499 
2,828 

13,483 
2,299 

– 
(4,778) 

– 
(4,186) 

96,069 
8,220 

91,583 
10,047 

46

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Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
2 Segment information (continued) 
Measurement of operating segment profit (continued) 
Europe and 
Africa  
£’000 

UK  
£’000 

US  
£’000 

Asia Pacific  
£’000 

Head Office  
£’000 

Total  
£’000 

Year ended 31 July 2013 
Revenue 
Segment adjusted 
operating profit 
Year ended 31 July 2012 
Revenue 
Segment adjusted 
operating profit 

19,119 

10,504 

52,468 

13,978 

– 

96,069 

1,146 

(217) 

11,804 

265 

(4,778) 

8,220 

19,744 

10,470 

47,113 

14,256 

– 

91,583 

3,345 

907 

9,312 

669 

(4,186) 

10,047 

A reconciliation of segment adjusted operating profit to profit before income tax is provided as follows: 

Segment adjusted operating profit 
Amortisation of acquired intangibles 
Impairment of goodwill (note 11) 
Reorganisation costs (note 4) 
Charges associated with equity transactions accounted for as share-based 
payments (note 4) 
Charge for misappropriation of assets (note 4) 
Income from recovery and subsequent re-sale of assets (note 4) 
Cost associated with investigation and response to fraudulent activity (note 4) 
Movement in fair value of forward foreign exchange contracts 
Total operating profit 
Unwinding of discount on contingent consideration (note 6) 
Unwinding of discount on share purchase obligation (note 6)  
Change in estimate of future contingent consideration payable (note 17) 
Change in estimate of future share purchase obligation (note 17) 
Movement in fair value of interest rate cap-and-collar contract (note 7) 
Share of (losses)/profits of associate 
Other finance expense (note 6) 
Other finance income (note 7) 
Profit before income tax 

2013  
£’000  

8,220 
(1,379) 
(1,950) 
(779) 

(581) 
(265) 
318 
(579) 
– 
3,005 
(797) 
(370) 
(254) 
901 
114 
(79) 
(483) 
48 
2,085 

2012 
£’000 

10,047 
(1,181) 
– 
(437) 

– 
(1,778) 
– 
– 
(13) 
6,638 
(968) 
(453) 
532 
 584 
84 
14 
(523) 
51 
5,959 

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Annual Report 2013 47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

3 Employee information 

Staff costs for all employees, including Directors, consist of: 
Wages and salaries 
Social security costs 
Pension costs 
Share-based payment charge (note 21) 

The average number of employees during the year, by reportable service 
segment, was as follows: 
Integrated Communications 
Specialist Agencies  
Head Office 

2013  
£’000 

2012 
£’000 

60,850 
4,995 
1,397 
1,019 
68,261 

56,246 
4,966 
1,243 
312 
62,767 

2013  
Number 

2012  
Number 

977 
152 
17 
1,146 

924 
148 
16 
1,088 

2013  
Number 

2012  
Number 

The average number of employees during the year, by geographical location, 
was as follows: 
UK 
Europe and Africa 
US  
Asia Pacific 
Head Office 

234 
98 
422 
375 
17 
1,146 

Key management personnel are considered to be the Board of Directors as set out on pages 11 and 12.  

Directors’ remuneration consists of: 
Short term employee benefits 
Pension costs 
Share-based payment charge 

The highest paid Director received total emoluments of £477,000 (2012: £479,000). 

2013  
£’000 

859 
64 
145 
1,068 

233 
121 
384 
334 
16 
1,088 

2012 
£’000 

862 
58 
48 
968 

48

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Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4 Operating profit  

This is arrived at after charging/(crediting): 
Depreciation of owned property, plant and equipment 
Depreciation of assets held under finance leases 
Amortisation of intangible assets 
Impairment of goodwill 
Loss on sale of property, plant and equipment 
Movement in fair value of forward foreign exchange contracts 
Defined contribution pension cost 
Charge for misappropriation of assets1 
Reorganisation costs2 
Share-based payment charge 
Share-based payment charge arising on acquisition of non-controlling interest3 
Share-based payment charge for disposal of equity in a subsidiary to employees4 
Operating lease income 
Operating lease rentals 

– property 
– plant and machinery 

Foreign exchange loss 
Fees payable to Group auditors 

2013  
£’000  

1,460 
80 
1,589 
1,950 
82 
– 
1,397 
526 
779 
438 
131 
450 
(225) 
4,849 
206 
478 
549 

2012 
£’000 

1,119 
209 
1,483 
– 
11 
13 
1,243 
1,778 
437 
312 
– 
– 
(344) 
5,478 
168 
92 
455 

1Charges for misappropriation of assets relates to a fraud whereby cash was extracted from the business by a long-serving employee in a 
trusted position and hidden through recognition of fictitious assets and understated liabilities across two of the Group’s North American Bite 
subsidiaries. In the current year part of the charge relates to the cost of investigating the fraudulent activity and the impact on restructuring the 
senior finance team at Bite. There has also been some recovery of assets purchased with the misappropriated cash. The impact on the Group is 
as follows: 

Charge for write off of assets 
Income from recovery and subsequent re-sale of assets 
Charge for recognition of understated liabilities 
Cost associated with investigation and response to fraudulent 
activity 
Pre tax expense 
Tax 
Post Tax expense (note 10) 

Total impact on 
Group Income 
statement 
2013  
£’000 

Total impact on 
Group Income 
statement  
2012 
£’000 

265 
(318) 
– 

579 
526 
(203) 
323 

1,608 
– 
170 

– 
1,778 
(553) 
1,225 

2Restructure costs relate to significant non-recurring spend within Brands wholly required to transition them into Integrated Communications 
businesses with more focus on digital services. 
3This transaction relates to the acquisition of the 20% minority interest in Bourne whereby performance shares were issued as partial 
consideration. 
4 This transaction relates to a restricted grant of equity given to employees of the OutCast subsidiary at nil cost which, whilst giving them no 
access to the value of net assets at inception, does hold value in the form of access to future profit distributions as well as any future sale value 
under the performance-related mechanism set out in the share sale agreement. This value is recognised as a one-off share-based payment 
expense of £450,000 in the current year income statement (note 26). 

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Annual Report 2013 49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

4 Operating profit (continued) 
Auditors’ remuneration 
During the year the Group (including its overseas subsidiaries) obtained the following services from the 
Company’s auditors and its associates: 

Fees payable to the Company’s auditor for the statutory audit  
of the Company’s and consolidated annual statements 
Other services: 
The auditing of financial statements of the subsidiaries pursuant to legislation 
Tax services 
Other services 

2013 
£’000 

85 

397 
24 
43 
549 

2012 
£’000 

77 

291 
23 
64 
455 

5 Reconciliation of pro forma financial measures 
 The following reconciliations of pro forma financial measures have been presented to provide additional 
information which will be useful to the users of the financial statements in understanding the underlying 
performance of the Group. 

The adjusted measures are also used for the performance calculation of the adjusted earnings per share used 
for the vesting of employee share options (note 10), banking covenants and cashflow analysis.  

Adjusted profit before income tax 

Profit before income tax 
Movement in fair value of interest rate cap-and-collar contract 
Movement in fair value of forward foreign exchange contracts 
Unwinding of discount on contingent and deferred consideration (note 17) 
Unwinding of discount on share purchase obligation (note 17) 
Charge for misappropriation of assets (note 4) 
Income from recovery and sale of misappropriated assets (note 4) 
Cost associated with investigation and response to fraudulent activity (note 4) 
Change in estimate of future contingent consideration payable (note 17) 
Change in estimate of future share purchase obligation (note 17) 
Charges associated with equity transactions accounted for as share-based 
payments (note 4) 
Restructuring and reorganisation costs associated with digital transitions within 
brands (note 4) 
Amortisation of acquired intangibles 
Impairment of goodwill1 
Adjusted profit before income tax 
1 The impairment for goodwill relates to Bite Germany (note 11). 

2013  
£’000  

2,085 
(114) 
– 
797 
370 
265 
(318) 
579 
254 
(901) 

581 

779 
1,378 
1,950 
7,705 

2012  
£’000 

5,959 
(84) 
13 
968 
453 
1,778 
– 
– 
(532) 
(584) 

– 

437 
1,181 
– 
9,589 

50

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5 Reconciliation of pro forma financial measures (continued) 
Adjusted EBITDA 

Operating profit 
Depreciation of owned property, plant and equipment 
Depreciation of assets held under finance leases 
Amortisation of intangible assets 
Impairment of goodwill 
Charge for misappropriation of assets (note 4) 
Income from recovery and sale of misappropriated assets (note 4) 
Cost associated with investigation and response to fraudulent activity (note 4) 
EBITDA excluding impact of prior years’ fraudulent activity 
Charges associated with equity transactions accounted for as share-based 
payments (note 4) 
Restructuring and reorganisation costs associated with digital transitions within 
brands (note 4) 

Adjusted EBITDA 

Adjusted Staff Costs 

Staff costs 
Reorganisation costs 
Charges associated with equity transactions accounted for as share-based 
payments (note 4) 

Adjusted Staff Costs 

2013  
£’000  

3,005 
1,460 
80 
1,589 
1,950 
265 
(318) 
579 
8,610 

581 

779 

2012  
£’000 

6,638 
1,119 
209 
1,483 
– 
1,778 
– 
– 
11,227 

– 

437 

9,970 

11,664 

2013  
£’000  

68,261 
(779) 

2012  
£’000 

62,767 
(437) 

(581) 

– 

66,901 

62,330 

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Annual Report 2013 51

 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

6 Finance expense 

Financial liabilities at amortised cost 
Bank interest payable 
Unwinding of discount on share purchase obligation (note 17) 
Change in estimate of future share purchase obligation (note 17) 
Financial liabilities at fair value through profit and loss 
Unwinding of discount on contingent consideration (note 17) 
Change in estimate of future contingent consideration payable (note 17) 
Other 
Finance lease interest 
Other interest payable 
Finance expense 

7 Finance income 

Financial assets at amortised cost 
Bank interest receivable 
Change in estimate of future share purchase obligation (note 17) 
Financial assets at fair value through profit and loss 
Movement in fair value of interest rate cap-and-collar contract 
Change in estimate of future contingent consideration (note 17) 
Other 
Other interest receivable 
Finance income 

2013  
£’000 

464 
370 
145 

797 
1,536 

8 
11 
3,331 

2013 
£’000 

41 
1,046 

114 
1,282 

7 
2,490 

2012  
£’000  

513 
453 
108 

968 
118 

2 
8 
2,170 

2012  
£’000 

50 
692 

84 
650 

1 
1,477 

52

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8 Taxation 
The major components of income tax expense for the year ended 31 July 2013 are: 

Consolidated Income Statement 
Current income tax 
Current income tax expense 
Adjustments in respect of current income tax in prior years 
Deferred income tax 
Relating to the origination and reversal of temporary differences 
Adjustments in respect of deferred tax for prior years 
Income tax expense reported in the Consolidated Income Statement 
Consolidated Statement of Changes in Equity 
Tax debit/(credit) relating to share-based remuneration 
Income tax expense/(benefit) reported in equity 
Factors affecting the tax charge for the year 
The tax assessed for the year is higher than the standard rate of corporation tax 
in the UK of 23.67% (2012: 25.33%). The difference is explained below: 
Profit before income tax 
Corporation tax expense at 23.67% (2012: 25.33%)  
Effects of: 
Disallowed expenses 
Recognition and utilisation of previously unrecognised tax losses 
Non-utilisation of tax losses 
Higher rates of tax on overseas earnings 
Deductions for overseas taxes 
Adjustments in respect of prior years 

2013 
£’000 

2012 
£’000 

1,148 
(397) 

757 
(144) 
1,364 

84 
84 

2,085 
494 

724 
(77) 
740 
897 
(986) 
(428) 
1,364 

2,709 
(62) 

(974) 
(21) 
1,652 

(40) 
(40) 

5,959 
1,509 

(3) 
(7) 
116 
989 
(876) 
(76) 
1,652 

The Group’s effective corporation tax rate for the year ended 31 July 2013 (65%) is higher than the standard UK 
rate (23.67%) due to certain important factors having a significant effect on the tax rate: (i) there were losses in 
certain territories (notably UK and Germany) where it would not be prudent to recognise deferred tax assets, 
(£740k impact on the tax rate); (ii) charges made in the income statement associated with adjustments to 
acquisition accounting for subsidiaries that are not taxable (£724k negative rate impact); and (iii) adjustments 
to the prior year tax liability following revision of management estimates for future tax exposure. 

As a result of the reduction in the UK corporation tax rate to 21% that was substantively enacted in July 2013 
and effective from 1 April 2014, the UK deferred tax balances have been remeasured. The UK corporation tax 
rate is expected to reduce by a further 1% to 20% from 1 April 2015. This change had not been substantively 
enacted at the balance sheet date and, therefore, is not recognised in the financial statements. 

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Annual Report 2013 53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

9 Dividend 

Dividends paid during the year 
Final dividend paid for prior year of 1.735p per Ordinary Share (2012: 1.535p) 
Interim dividend paid of 0.625p per Ordinary Share (2012: 0.565p) 

Non-controlling interest dividend¹ 

2013 
£’000 

1,036 
373 
1,409 
503 

2012 
£’000 

881 
327 
1,208 
280 

1 The Group acquired control of 463 Communications as at 1 August 2008. During the year, a profit share was paid to the holders of the non-
controlling interest of 463 Communications of £160,000 (2012: £54,000), The Blueshirt Group LLC of £174,000 (2012: £124,000), Outcast of 
£31,000 (2012: Nil) and Bourne of £28,000 (2012: Nil). A dividend was paid to the non-controlling interest of Beyond of £110,000 (2012: 
£102,000). 

The ESOP waived its right to dividends in the financial year ended 31 July 2013 (£215) and the year ended 
31 July 2012 (£192). 

A final dividend of 1.925p per share (2012: 1.735p) has been proposed. This has not been accrued. The interim 
dividend was 0.625p per share (2012: 0.565p), making a total for the year of 2.55p per share (2012: 2.3p). 
The final dividend, if approved at the AGM on the 21 January 2014, will be paid on 7 February 2014 to all 
shareholders on the Register of Members as at 10 January 2014. The ex-dividend date for the shares is 
8 January 2014.  

10 Earnings per share 

Earnings attributable to ordinary shareholders 
Movement in fair value of interest rate cap-and-collar contract  
Movement in fair value of forward foreign exchange contracts  
Unwinding of discount on contingent and deferred consideration  
Unwinding of discount on share purchase obligation 
Charge for misappropriation of assets 
Income from recovery and sale of misappropriated assets 
Cost associated with investigation and response to fraudulent activity 
Change in estimate of future contingent consideration payable  
Change in estimate of share purchase obligation 
Charges associated with equity transactions accounted for as share-based 
payments 
Restructuring and reorganisation costs associated with digital transitions within 
brands  
Amortisation of acquired intangibles  
Impairment of intangibles 
Adjusted earnings attributable to ordinary shareholders 

2013  
£’000 

328 
(87) 
– 
797 
370 
158 
(191) 
356 
(360) 
(953) 

550 

569 
940 
1,950 
4,427 

2012  
£’000 

3,906 
(65) 
10 
968 
453 
1,225 
– 
– 
(534) 
(589) 

– 

336 
803 
– 
6,513 

54

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
10 Earnings per share (continued) 

Weighted average number of Ordinary Shares 
Dilutive share options/performance shares outstanding 
Other potentially issuable shares 
Diluted weighted average number of Ordinary Shares 
Basic earnings per share 
Diluted earnings per share 
Adjusted earnings per share 
Diluted adjusted earnings per share 

Number 

Number 

59,068,925 
5,641,070 
1,863,899 
66,573,894 
0.56p 
0.49p 
7.49p 
6.65p 

57,036,925 
5,008,853 
2,645,103 
64,690,881 
6.85p 
6.04p 
11.42p 
10.07p 

Adjusted and diluted adjusted earnings per share have been presented to provide additional useful 
information. The adjusted earnings per share is the performance measure used for the vesting of employee 
share options and performance shares. The only difference between the adjusting items in this note and the 
figures in note 5 is the tax effect of those adjusting items. 

11 Intangible assets 

Cost 
At 1 August 2011 
Additions resulting from 
internal development 
Acquired through business 
combinations 
Disposals 
Exchange differences 
At 31 July 2012 
Additions resulting from 
internal development 
Acquired through business 
combinations1 
Exchange differences 
At 31 July 2013 
Amortisation and 
impairment 
At 1 August 2011 
Charge for the year 
Disposals 
Exchange differences 
At 31 July 2012 
Charge for the year 
Impairment2 
Exchange differences 
At 31 July 2013 
Net book value at 31 July 
2013 
Net book value at 31 July 2012 

Software  
£’000  

Trade name  
£’000  

Customer 
relationships  
£’000 

Non-compete  

£’000 

Goodwill  
£’000  

Total  
£’000 

3,081 

2,131 

4,007 

97 

– 

– 

31 
(3) 
112 
3,318 

205 

– 
11 
3,534 

1,893 
456 
(3) 
99 
2,445 
352 
– 
57 
2,854 

– 
– 
101 
2,232 

1,138 
– 
90 
5,235 

– 

– 

– 
75 
2,307 

173 
111 
– 
9 
293 
112 
– 
13 
418 

835 
242 
6,312 

1,266 
916 
– 
47 
2,229 
1,095 
– 
132 
3,456 

2,856 
3,006 

680 
873 

1,889 
1,939 

– 

– 

– 
– 
– 
– 

– 

79 
– 
79 

– 
– 
– 
– 
– 
30 
– 
– 
30 

49 
– 

33,617 

42,836 

– 

97 

2,638 
– 
655 
36,910 

3,807 
(3) 
958 
47,695 

– 

205 

1,772 
821 
39,503 

2,686 
1,149 
51,735 

1,578 
– 
– 
131 
1,709 
– 
1,950 
(51) 
3,608 

4,910 
1,483 
(3) 
286 
6,676 
1,589 
1,950 
151 
10,366 

35,895 
35,201 

41,369 
41,019 

1 During the year, the Group acquired Content and Motion and Connections Media (note 26), recognising intangible customer relationships of 
£240,000 and £595,000 respectively. In addition, an intangible asset associated with non-compete agreements was recognised in respect of both 
companies of £57,000 and £22,000 respectively.  
2
 The impairment for goodwill relates to Bite Germany. Further details are provided later in this note. 

Next Fifteen Communications Group plc 

Annual Report 2013 55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

11 Intangible assets (continued) 
Impairment testing for cash-generating units containing goodwill  
Goodwill acquired through business combinations is allocated to groups of cash-generating units (‘CGUs’) for 
impairment testing as follows: 

2013  
£’000 

2012  
£’000 

Bite (UK) 1 
Lexis (UK) 
OutCast (US) 
Bite (US) 1 
Beyond (UK) 2 
Beyond (US) 
M Booth (US) 
Bite Upstream (APAC) 
Blueshirt 
Bourne 
Trademark3 
Connections Media (note 26) 

1,512 
9,329 
6,683 
320 
61 
75 
4,290 
1,173 
4,376 
5,631 
1,751 
– 
35,201 
1 During the year, the trade and assets of Bourne were transferred into the Bite UK and Bite US businesses. As such, the goodwill associated with 
Bourne in the prior year of £5,631,000, has been allocated to Bite UK (£5,068,000) and Bite US (£563,000).  
2 Includes an addition of £258,000 in respect of the acquisition of Content and Motion (note 26). 
3 During the year, working capital payments of £110,000 were made to the vendors based on finalisation of the working capital position. This 
amount was capitalised within Goodwill since it fell within the measurement period adjustment window. A further uplift of £89,000 was 
recognised in respect of retranslation of the foreign currency denominated asset. Subsequently the entire goodwill associated with the 
Trademark businesses has been impaired. See below. 

6,580 
9,349 
6,974 
990 
320 
79 
4,476 
1,212 
4,521 
– 
– 
1,394 
35,895 

Goodwill is allocated on initial recognition to each of the Group’s cash-generating units (“CGU”) that are 
expected to benefit from the synergies of the combination giving rise to the goodwill. The cash-generating units 
represent the lowest level within the entity at which the goodwill is monitored for internal management 
purposes. In the case of Bite Asia and Lexis, performance is monitored at the combined level (inclusive of the 
subsidiaries listed in the footnotes). As such, goodwill is reviewed for impairment at the aggregated level. 

Cash flow projections 
The recoverable amounts of all CGUs have been determined from value-in-use calculations based on the pre-
tax operating profits before non-cash transactions including amortisation and depreciation.  

The initial projection period is based on operating profits in the 2014 budget approved by the Board for each 
cash-generating unit. 

There are two possible stages to the impairment testing process. Stage two is reached only if impairment is 
indicated at stage one. 

Stage one: After the initial projection period, no further formal forecasts are required to be submitted to the 
Board and a steady long-term growth rate of 2.5% with no improvement in operating margin is applied to the 
operating profit cash flow forecast into perpetuity. This is considered prudent based on experience and current 
expectations of the long-term industry growth rate and is used for all CGUs unless conditions specific to a CGU 
indicate that growth rates will be lower than the steady long-term rate.  

Stage two: If, under stage one assumptions, the present value of future cash flows is less than the associated 
carrying value of goodwill, more specific assumptions for growth rates and margins over the projection period 
of four years following the 2014 budget are required and submitted to the Board.  

In both stages, after the initial five year projection period, a steady long-term growth rate of 2.5% with no 
improvement in operating margin has been applied to the pre-tax cash flow forecast into perpetuity. 

56

Next Fifteen Communications Group plc 
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11 Intangible assets (continued) 
Impairment testing for cash-generating units containing goodwill (continued) 
Pre-tax discount rate 
A pre-tax discount rate, being the Board’s estimated of the Group’s weighted average cost of capital (‘WACC’),  
of 13% (2012: 12%), has been used in discounting all projected cash flows.  

The Board recognises that the WACC will be different for different sectors and geographies where subsidiaries 
operate. Based on the results of sensitivity analysis and an appreciation of the country and industry risk 
premiums, further consideration is given as to whether an industry and geography specific WACC should be 
used. No instances where that would be necessary have yet been identified.  

Sensitivity to changes in assumptions 
Two CGUs have been identified as showing indications of impairment, those being Bite Germany and Lexis. 
With the exception of those two businesses, if expected growth rates reduced to 0%, or if the discount rate 
increased to 15%, this would not cause the carrying values of the groups of CGUs to exceed their recoverable 
amounts. 

Lexis 
During the prior year and continuing into the current year, Lexis underwent a significant transformation as part 
of the Group’s digital transition. Changes in the senior management team, direction of the Company and 
integration of the acquired business Paratus, have represented an investment in future growth prospects and 
opportunities of the business. The skill sets acquired with Paratus have complimented the Lexis offering and 
giving access to more profitable client base in a newer market.  

Through this transformation process the business continues to replace high-turnover, low-margin clients with 
higher value work. Existing client attrition, notably from three of the businesses larger clients, has reduced 
revenues but has been offset with some exciting new wins, particularly in the social media and digital seeding 
disciplines, which is where much of the investment and growth in the business is now expected to come from.  

Whilst confidence in future growth is high, it is noted that the growth comes from a lower revenue base in a 
more uncertain and unpredictable project environment. This creates uncertainty in the five-year forecasts for 
Lexis which has been recognised by the Board. Management have control over staff costs but it is assumptions 
around new business wins and client attrition where there is most scope for error in estimations. 

Expectations of an average 6% growth in revenues for a projection period of five years from 2013 and an 
average operating margin of 19%, generates substantial headroom over goodwill of £3,095,000 (33%). 
Sensitivity indicates that if the WACC were to increase by 2% to 15%, the value in use of the business falls by 
£2,300,000. If gross margins over the five-year projection period fall by 2%, there would be a reduction in 
headroom of £913,000. 

Further sensitivity analysis on the assumptions shows that if the discount rate is increased in isolation to 15%, 
growth in revenues over the five-year projection period would need to be 5.3% with an average operating 
margin of 18% for the estimated recoverable amount of Lexis to be equal to its carrying value. 

Confidence is high for the future growth of Lexis and expectations around discounted cash flows offer support 
for the value of goodwill associated with Lexis. They are very sensitive to changes in assumption or actual 
results. Given the uncertain environment and sensitivity to results, management will therefore continue to 
monitor the investment in Lexis. 

Bite Germany 
Bite Germany have seen significant management disruption over the past 12 months which required a total 
restructure of the leadership within the business. During the five-year projection period, management are 
anticipating the company will enter into a phase of recovery. Uncertainty exists over the ability of the business 
to generate significant cash flows over the projection period that would be sufficient to support the £1,950,000 
value of goodwill however they are sufficient to cover the value of intangibles and property, plant and 
equipment.  

The lower expectation of performance also indicate that there is no future liability for contingent consideration 
and as such there has been a credit to the income statement of £1,116,000 in respect of that change in 
estimate (note 17). 

Next Fifteen Communications Group plc 

Annual Report 2013 57

 
NOTES TO THE ACCOUNTS CONTINUED

11 Intangible assets (continued) 
Detailed forecasts around what the business is capable of producing indicate an impairment over the 
investment. Given the uncertainties around the forecast results of the business and historic results to date, and 
the management expectations of future growth, the Board have taken the decision to fully impair the goodwill 
at this point. 

There is still a strong focus from both Bite management and the Next Fifteen Board to re-invest in this business 
and to expand into the German market. 

For all other CGUs there was no impairment of goodwill as the estimated recoverable amount comfortably 
exceeds the carrying value. 

12 Property, plant and equipment 

Cost 
At 31 July 2011 
Exchange differences 
Additions 
Acquired through business 
combinations 
Disposals 
At 31 July 2012 
Exchange differences 
Additions 
Acquired through business 
combinations 
Disposals 
At 31 July 2013 
Accumulated depreciation 
At 1 August 2011 
Exchange differences 
Charge for the year 
Disposals 
At 31 July 2012 
Exchange differences 
Charge for the year 
Disposals 
At 31 July 2013 
Net book value 
At 31 July 2013 
At 31 July 2012 

Short leasehold 
improvements  
£’000  

Office 
 equipment  
£’000  

Office 
 furniture  
£’000  

Motor 
 vehicles  
£’000  

3,634 
59 
71 

15 
(57) 
3,722 
69 
1,010 

– 
(223) 
4,578 

2,251 
34 
457 
(57) 
2,685 
43 
566 
(187) 
3,107 

1,471 
1,037 

6,068 
102 
710 

103 
(166) 
6,817 
56 
558 

118 
(340) 

7,209 

4,886 
90 
700 
(158) 
5,518 
32 
799 
(356) 
5,993 

1,216 
1,299 

1,670 
38 
54 

– 
(81) 
1,681 
39 
217 

4 
(457) 
1,484 

1,175 
31 
167 
(75) 
1,298 
26 
172 
(484) 

1,012 

472 
383 

36 
(3) 
– 

– 
– 
33 
(2) 
8 

– 
(25) 
14 

29 
(2) 
4 
– 
31 
(1) 
3 
(25) 
8 

6 
2 

Total  
£’000 

11,408 
196 
835 

118 
(304) 
12,253 
162 
1,793 

122 
(1,045) 
13,285 

8,341 
153 
1,328 
(290) 
9,532 
100 
1,540 
(1,052) 
10,120 

3,165 
2,721 

The net book value of property, plant and equipment for the Group includes assets held under finance lease 
contracts as follows: £Nil of short leasehold improvements (2012: £7,000) and £318,000 of office equipment 
and furniture (2012: £66,000). Depreciation charged in the year in respect of finance leases was £80,000 (2012: 
£209,000) 

58

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13 Trade and other receivables 

Current 
Trade receivables 
Less: provision for impairment of trade receivables 
Trade receivables – net 
Balance owing from associate 
Other receivables 
Prepayments 
Accrued income 

Non-current 
Rent deposits 

2013  
£’000  

2012  
£’000 

20,133 

(651) 
19,482 
335 
1,154 
1,458 
4,217 
26,646 

19,897 
(409) 
19,488 
– 
763 
1,520 
2,890 
24,661 

1,041 

875 

As of 31 July 2013, trade receivables of £651,000 (2012: £409,000) were impaired. Movements in the provision 
are as follows: 

At 1 August 
Provision for receivables impairment 
Receivables written off during the year as uncollectable 
Unused amounts reversed 
Foreign exchange movements 
At 31 July 

 2013 
 £’000 

409 
456 
(164) 
(72) 
22 
651 

 2012  
£’000 

350 
226 
(150) 
(23) 
6 
409 

The provision for receivables impairment has been determined by considering specific doubtful balances 
and by reference to historic default rates. Owing to the immaterial level of the provision for impairment of 
receivables, no further disclosure is made. The Group considers there to be no material difference between 
the fair value of trade and other receivables and their carrying amount in the balance sheet. 

As at 31 July, the analysis of trade receivables that were not impaired is as follows: 

Not past due 
Up to 30 days 
31 to 60 days 
Greater than 61 days 
At 31 July 

2013  
£’000 

11,948 
4,496 
1,864 
1,174 
19,482 

2012  
£’000 

11,105 
5,213 
1,975 
1,195 
19,488 

Next Fifteen Communications Group plc 

Annual Report 2013 59

 
 
 
 
 
 
 
  
 
 
NOTES TO THE ACCOUNTS CONTINUED

14 Trade and other payables 

Current 
Trade creditors 
Finance lease obligation 
Other taxation and social security 
Short-term compensated absences 
Other creditors 
Accruals 
Deferred income 

Non-current 
Finance lease obligation 

15 Provisions  

At 1 August  
Additions 
Used during year 
At 31 July  
Current 
Non-current 

2013  
£’000  

2012  
£’000 

4,410 
63 
1,274 
1,840 
3,301 
7,727 
5,603 
24,218 

3,365 
25 
1,533 
1,814 
2,009 
6,136 
4,723 
19,605 

88 

6 

2013  
£’000 

129 
301 
(23) 
407 
62 
345 

 2012  
£’000 

131 
– 
(2) 
129 
– 
129 

Provisions comprise liabilities where there is uncertainty about the timing of settlement, but where a reliable 
estimate can be made of the amount. At 31 July 2013 £142,000 (2012: £23,000) of the provision covers the cost 
of dilapidations on a property which Bite leased following refurbishments during the year. A dilapidations 
provision of £106,000 (2012: £106,000) is also been recognised by Lexis in respect of obligations under the 
lease on its premises. Agreement and settlement of dilapidations provisions is not expected within the year. 
The remaining provision of £159,000 is management’s best estimate of other provisions required.   

16 Amounts due under finance leases 

Amounts payable: 
Within one year 
In two to five years 

Less: finance charges allocated to future periods 
Present value of lease obligations 

Minimum lease payments 

Present value of  
minimum lease payments 

2013 
£’000 

62 
115 
177 
(26) 
151 

2012 
£’000 

25 
6 
31 
– 
31 

2013 
£’000 

63 
88 
151 
– 
151 

2012 
£’000 

25 
6 
31 
– 
31 

60

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
17 Other financial liabilities 

Deferred 
consideration2 
£’000 

Contingent 
consideration1 
£’000 

Share 
purchase 
obligation 
£’000 

Total 

£’000 

At 31 July 2011 
Arising during the year 
Changes in assumptions 
Exchange differences 
Utilised 
Unwinding of discount 
At 31 July 2012 
Reclassification 
Arising during the year 
Changes in assumptions 
Exchange differences 
Utilised 
Unwinding of discount 
At 31 July 2013 
Current 
Non-current 
1 Contingent consideration on acquisitions – during the year, the Group acquired a controlling stake in Connections Media. See note 26 for 
additional information on this acquisition.  
2 Deferred consideration relates to Bourne where the quantity of the final payment has been agreed. 

10,917 
1,430 
(532) 
295 
(5,146) 
968 
7,932 
(1,537) 
888 
254 
172 
(2,192) 
635 
6,152 
3,207 
2,945 

4,348 
516 
(584) 
134 
(878) 
453 
3,989 
– 
– 
(901) 
88 
– 
370 
3,546 
295 
3,251 

– 
– 
– 
– 
– 
– 
– 
1,537 
– 
– 
– 
(380) 
162 
1,319 
– 
1,319 

15,265 
1,946 
(1,116) 
429 
6,024 
1,421 
11,921 
– 
888 
(647) 
260 
(2,572) 
1,167 
11,017 
3,502 
7,515 

The estimates around contingent consideration and share purchase obligations are considered by 
management to be an area of significant judgement, with any changes in assumptions and forecasts creating 
volatility in the income statement. Management estimate the fair value of these liabilities taking into account 
expectations of future payments. The expectation of future payments is based on an analysis of the approved 
FY14 budget with further consideration being given to current and forecast wider market conditions. An 
assumed medium-term growth expectation is then applied which is specific to each individual entity over the 
course of the earnout. 

Total 
liability as 
at 31 July 
2012 
£’000 

Liability 
arising on 
acquisition 
£’000 

Unwinding 
of discount 
£’000 

Change in 
estimate of 
share 
purchase 
obligation 
£’000 

Change in 
estimate of 
contingent 
consideration 
£’000 

Effect of  
FX during 
the year 
£’000 

Settlement 
during 
the year 
£’000 

Income 
statement 
sensitivity 
to a 10% 
increase in 
revenue 
£’000 

Income 
statement 
sensitivity 
to timing of 
settlement 
£’000 

Total 
liability as 
at 31 July 
2013 
£’000 

Blueshirt 
Upstream 
Beyond 
M Booth 
463 
Bourne 
Other 
Trademark
Paratus 
Connections 
Media 

3,512 
1,169 
802 
2,504 
492 
1,537 
138 
1,056 
711 

– 
– 
– 
– 
– 
– 
– 
– 
– 

558 
89 
67 
179 
57 
162 
– 
– 
20 

145 
(426) 
(240) 
– 
(15) 
– 
– 
– 
(365) 

984 
– 
– 
552 
–  
– 
– 

(1,116) 
(166) 

170 
29 
– 
(22) 
18 
– 
– 
60 
– 

– 
– 
– 
(2,057) 
– 
(380) 
(135) 
– 
– 

5,369 
861 
629 
1,156 
552 
1,319 
3 
– 
200 

– 
11,921 

888 
888 

35 
1,167 

– 
(901) 

– 
254 

5 
260 

– 

928 
(2,572)  11,017 

(438) 
(102) 
(63) 
– 
(55) 
– 
– 
(12) 
(50) 

(93) 
(813) 

47 
– 
188 
– 
(59) 
– 
– 
– 
– 

– 
176 

Next Fifteen Communications Group plc 

Annual Report 2013 61

 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

17 Other financial liabilities (continued) 
Sensitivity analysis 
Sensitivity analysis has been provided below for each significant arrangement, focusing on two key metrics 
of i) performance – where a basic assumption of a 10% uplift on the original forecast revenue in each year 
of the earnout is assumed and ii) timing – a comparison is made between the present value of the obligation, 
assuming settlement of the obligation is at the earliest opportunity, and at the latest opportunity, which is 
the normal assumption. 10% growth in revenue is used in each case in order to allow a consistent comparison 
of sensitivity across the different earnouts. It is also considered to be a realistic assumption for potential 
maximum volatility in most cases over the course of earnouts.  

Blueshirt 
The IPO market in which Blueshirt operates is considered to be the most volatile and makes it the most 
difficult to predict of all earnouts. A complete dislocation of this market could result in material variances 
from expected performance in any one year. A multiplier is applied to the calculation of earnout consideration 
and based on the business reaching certain profit margins. The potential multiples are six or seven, which 
further increase the scope volatility of estimates. Management therefore take a more medium-term view of 
likely growth in the business when setting expectations for the earnout obligations. The FY13 liability reflects an 
expectation of achieving the FY14 approved budget performance and thereafter achieving an average 10% 
growth in revenues over the remaining earnout period (accepting that there can be variances either side of that 
medium-term average in any one year). Consistent profit margins are anticipated each year with those 
expected in the FY14 approved budget. 

Blueshirt is considered the most sensitive to changes in revenue, both in terms of the magnitude of the 
balances and the proportionate movements. Contingent consideration satisfied in cash will be made over the 
course of four years based on a multiple of average profits and margin performance. There is an option for the 
sellers to sell the remaining 15% stake in Blueshirt after five years from completion and an option for Next 15 
to acquire the remaining 15% after six years from completion, provided that the value of the business at the 
relevant time has reached a certain level. The length of time over which the earnout runs adds to the 
judgemental nature of setting forecasts. A 10% uplift in revenues will result in an increase in the total liability 
of £438,000 (8%). For timing sensitivity over the share purchase obligation (£1,319,000), the accounting 
treatment assumes settlement will take place at the latest opportunity. If settled at the earliest opportunity, the 
liability would decrease by £47,000 (4%) representing an income to the Group.  

Trademark  
During the year, Trademark has had significant movements in the liability due to changes in estimate of future 
contingent consideration. This follows a re-estimation of future performance based on lower than expected 
current year results, approved FY14 budgets which see a fall in revenue and profit due to poor market 
conditions, and revised expectations for future market conditions over the course of the earnout.  

Bourne 
Following completion of the performance period, the final contingent consideration for the acquisition of CMG 
Worldwide Limited (trading as ‘Bourne’) was fixed at a set amount (£1,900,000), discounted back to its present 
value (£1,537,000) and reclassified to deferred consideration. On 16 January 2013, the Group paid the first 
instalment of £380,000 with the remaining £1,520,000 not becoming due until after 31 July 2014. 

M Booth 
The final M Booth contingent consideration is based on results to 31 July 2013. Since the balance sheet date, 
these numbers have been finalised and audited as such post the balance sheet date the amount has been 
reclassified as deferred consideration to reflect the fact that there is no sensitivity over the payment. There was 
an increase in the change in estimate in the year due to stronger than expected performance allowing M Booth 
to reach a kicker payment within their earnout agreement.  

62

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
17 Other financial liabilities (continued) 
Paratus 
During the year, Paratus has had significant movements in the liability due to changes in estimate of future 
share purchase obligations. This is based on lower than expected current year results due to the loss of one of 
their largest clients and subsequently a re-estimation of future performance based approved FY14 budgets, 
and revised expectations for future market conditions over the course of the earnout.  

Beyond  
The actual results for Beyond in FY13 were below budget, resulting in a reduction in the estimate of future 
consideration. Beyond is considered the most sensitive earnout to potential changes in timing of settlement for 
the obligation. The earliest date settlement could take place is FY14 whereas the accounting assumes 
settlement will take place at the latest possible date, FY15. If settlement of the liability happened in FY14, this 
would decrease the liability by £188,000 (30%), representing an income to the Group. Multipliers exist based on 
the business reaching certain profit margins. The multiples range between five and seven, which further 
increases the potential volatility of estimates.  

Upstream 
The Upstream share purchase obligation is based on FY13 actual results which are known and the expected 
FY14 results. The reduction of the liability in the year was a result of the FY13 budget not being met and a 
downward revision of the FY14 budget.  

The sensitivity of this liability has decreased as there is only 1 year left for which there are now approved 
budgets in place.  

Next Fifteen Communications Group plc 

Annual Report 2013 63

 
 
NOTES TO THE ACCOUNTS CONTINUED

18 Deferred taxation 
Temporary differences between the carrying value of assets and liabilities in the balance sheet and their 
relevant value for tax purposes result in the following deferred tax assets and liabilities: 

Accelerated 
capital 
allowances 
£’000  

Short-term 
compen- 
sated 
absences  
£’000  

Share-
based 
remunera- 
tion  
£’000  

Provision 
for 
impairment  
of trade 
receivables 
£’000  

Excess 
book  
basis over  
tax basis of 
intangible 
assets  
£’000 

Derivative 
financial 
instru- 
ments  
£’000  

Other 
temporary 
differences 
£’000 

Write off 
for mis-
appropria- 
tion of 
assets 
£’000 

Total  
£’000  

296 

547 

1,037 

85 

(919) 

101 

1,234 

– 

2,381 

74 

(9) 

– 

– 

– 

(38) 

(21) 

(7) 

230 

(27) 

250 

534 

995 

6 

– 

– 

– 

– 

– 

– 

40 

3 

– 

– 

– 

14 

– 

(341) 

– 

– 

– 

– 

– 

62 

(80) 

– 

– 

4 

– 

– 

– 

80 

(80) 

(341) 

40 

361 

515 

1,056 

81 

(1,016) 

74 

1,466 

538 

3,075 

(114) 

28 

163 

40 

(360) 

(31) 

199 

(538) 

(613) 

– 

– 

– 

(16) 

– 

– 

– 

– 

(84) 

– 

– 

– 

– 

(66) 

– 

– 

– 

– 

(22) 

– 

– 

247 

527 

1,135 

121 

(1,442) 

43 

1,643 

– 

– 

– 

– 

(38) 

(66) 

(84) 

2,274 

At 31 July 
2011 
Credit/ 
(charge) 
to income 
Exchange 
differences 
Re class from 
current tax 
Taken to 
equity 
Share option 
schemes 
At 31 July 
2012 
Credit/ 
(charge) 
to income 
Exchange 
differences 
Re class from 
current tax 
Share option 
schemes 
At 31 July 
2013 

After netting off balances, the following are the deferred tax assets and liabilities recognised in the 
Consolidated Balance Sheet: 

 2013  
£’000 

2012 
£’000 

3,662 
(1,388) 
2,274 

3,320 
(245) 
3,075 

Net deferred tax balance 
Deferred tax assets 
Deferred tax liabilities 
Net deferred tax asset 

64

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
18 Deferred taxation (continued) 
Deferred tax has been calculated using the anticipated rates that will apply when the assets and liabilities 
are expected to reverse based on tax rates enacted or substantively enacted by the balance sheet date. 
The recoverability of deferred tax assets is supported by the expected level of future profits in the 
countries concerned. 

The estimated value of the deferred tax asset not recognised in respect of tax losses available to carry forward 
was £740,255. The deferred tax asset not recognised in respect of tax losses available to carry forward includes 
an amount relating to the UK £306,080, which has no time limit for utilisation, Germany £323,128, which also 
has no time limit for utilisation, Hong Kong £50,270 no time limit on utilisation and other territories £60,777 
that have time limits for utilisation of between five years and an indefinite life.  

19 Financial instruments 
Financial risk management, policies and strategies 
The Group’s principal financial instruments comprise bank loans, finance leases, cash and short-term deposits 
and derivative financial instruments. The main purpose of these financial instruments is to provide finance for 
the Group’s operations. The Group has various other financial assets and liabilities such as trade receivables 
and payables, which arise directly from operations. 

The Group enters into derivative transactions, primarily cap-and-collar interest rate and forward foreign 
exchange contracts. The purpose of such contracts is to protect the profits and surplus funds arising in 
principal markets from currency fluctuations and to manage the interest rate risks on the Group’s sources 
of finance. Fair value gains and losses on the derivative cap-and-collar interest rate contracts are recognised 
directly within the income statement within interest received/paid. Hedging gains and losses associated with 
forward foreign currency exchange contracts are recognised directly within the income statement within other 
operating expense/income. 

The main risks arising from the Group’s financial instruments are interest rate risk, liquidity risk, foreign 
exchange risk and credit risk. The Board reviews and agrees policies for managing each of these risks and they 
are summarised below.  

Interest rate risk 
The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term 
debt obligations. 

The Group’s policy is to manage its interest costs arising on variable rate debts by entering into interest rate 
cap-and-collar and swap contracts. These agreements are designed to protect underlying debt obligations 
against significant increases in interest rates as required under the terms of the Group’s revolving loan facility 
with Barclays Bank. At 31 July 2013 borrowings of US$12m are covered by an interest rate swap arrangement 
with rates fixed at 2.09% less 3 month US Libor, above borrowing costs, through to December 2014. 

The following table demonstrates the sensitivity to a reasonable possible change in interest rates, with all other 
variables held constant, of the Group’s profit before tax at 31 July 2013, based on year end balances and rates. 

United Kingdom 
US 

Movement in  
basis points 

+200 
+200 

2013  
£’000  

(181) 
191 

2012  
£’000  

(211) 
335 

A rise in US interest rates of 2% would give a positive movement of £200,000 (2012: £345,000) in the fair value 
of the interest rate cap-and-collar and rate swap contracts in place. 

The interest rate cap-and-collar contracts and rate swap contracts are categorised as a level two financial 
instrument in the fair value hierarchy. 

Next Fifteen Communications Group plc 

Annual Report 2013 65

 
NOTES TO THE ACCOUNTS CONTINUED

19 Financial instruments (continued) 
Liquidity risk 
The Group manages its risk to a shortage of funds with a mixture of long- and short-term committed facilities. 
As at 31 July 2013 the Group had a £16,000,000 revolving loan credit facility from Barclays Bank, available in 
sterling, US dollar and euro, with the undrawn amount of £7,254,000 (2012: £5,557,000). The interest rate is 
2.25% above LIBOR and the facility is available to 31 December 2014. In addition, the Group has an overdraft 
facility with Barclays Bank, of £1,500,000 (2012: £1,500,000) at a rate of 1.5% (2012: 1.5%) above Barclays 
Bank’s base rate, available in sterling, US dollar and euro, and a credit line with Wells Fargo Bank of 
US$2,735,000 (£1,804,000) (2012: US$2,735,000 (£1,746,000)) at the prime rate (currently 3.25%) available in US 
dollars. The Barclays Bank overdraft facility is reviewed at the bank’s discretion with no expiry date. The Wells 
Fargo Bank overdraft facility is reviewed on an annual basis and expires in March 2014. At the balance sheet 
date, the Group had utilised £449,000 of the Barclays Bank facility and $950,000 of the Wells Fargo facility was 
in use for letters of credit. 

The following table summarises the maturity profile based on the remaining period at the balance sheet date 
to the contractual maturity date of the Group’s financial liabilities at 31 July 2013 and 2012, based on 
contractual undiscounted payments: 

As at 31 July 2013 
Financial liabilities  
Derivative financial instruments – cash inflows 
Derivative financial instruments – cash outflows 

As at 31 July 2012 
Financial liabilities 
Derivative financial instruments – cash inflows 
Derivative financial instruments – cash outflows 

Within 
one year  
£’000 

Between two 
and five years 
£’000 

28,663 
– 
144 
28,807 

22,370 
– 
126 
22,496 

16,672 
– 
54 
16,726 

19,695 
– 
174 
19,869 

Total 
£’000 

45,335 
– 
198 
45,533 

42,065 
– 
300 
42,365 

Currency risk 
As a result of significant global operations, the Group’s balance sheet can be affected significantly by 
movements in the foreign exchange rates against sterling. This is largely through the translation of balances 
denominated in a currency other than the functional currency of an entity. The Group has transactional 
currency exposures in the US, Europe, Africa and Asia Pacific region, including foreign currency bank accounts 
and intercompany recharges. The Group considers the use of currency derivatives to protect significant US 
dollar and euro currency exposures against changes in exchange rates. 

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all 
other variables held constant, of the Group’s profit before tax at 31 July 2013 based on year end balances 
and rates. 

US dollar 
Euro 
Australian dollar 
Chinese renminbi 
Hong Kong dollar 
Indian rupee 
Singapore dollar 

66

Next Fifteen Communications Group plc 
Annual Report 2013

Weakening  
against sterling 

20% 
20% 
20% 
20% 
20% 
20% 
20% 

2013  
£’000 

(200) 
(371) 
(44) 
298 
(209) 
20 
219 

2012 
£’000 

(492) 
(346) 
(317) 
29 
51 
(79) 
166 

 
 
 
 
 
 
 
 
 
 
 
19 Financial instruments (continued) 
Currency risk 
The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all 
other variables held constant, of the Group’s equity at 31 July 2013 based on year end balances and rates. 

US dollar 
Euro 
Australian dollar 
Chinese renminbi 
Hong Kong dollar 
Indian rupee 
Singapore dollar 

Weakening  
against sterling 

20% 
20% 
20% 
20% 
20% 
20% 
20% 

2013  
£’000 

17 
84 
(28) 
(28) 
62 
(17) 
29 

2012 
£’000 

(4) 
(37) 
(35) 
26 
17 
(63) 
(35) 

Credit risk 
The Group’s principal financial assets are bank balances and cash, trade and other receivables which represent 
the Group’s maximum exposure to credit risk in relation to financial assets. The Group trades only with 
recognised, creditworthy third parties. It is the Group’s policy that customers who wish to trade on credit terms 
be subject to credit verification procedures. In addition, receivable balances are monitored on an ongoing basis 
with the result that the Group’s exposure to bad debts has not been significant. The amounts presented in the 
balance sheet are net of provisions for impairment of trade receivables, estimated by the Group’s management 
based on investigation into the facts surrounding overdue debts, historic experience and their assessment of 
the current economic environment. 

The credit risk on liquid funds is limited because the counterparties are reputable banks with high credit 
ratings assigned by international credit-rating agencies, although the Board recognises that in the current 
economic climate these indicators cannot be relied upon exclusively. 

Maximum exposure to credit risk: 

Total trade and other receivables 
Cash and cash equivalents 

 2013  
£’000 

26,646 
8,064 

2012 
£’000 

24,661 
8,436 

Capital risk management 
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern 
while maximising the return to stakeholders through the optimisation of the debt and equity balance. Total 
capital of the Group is calculated as total equity as shown in the Consolidated Balance Sheet, plus net debt. 
Net debt is calculated as total borrowings and finance leases, less cash and cash equivalents. This measure of 
net debt excludes any acquisition-related contingent liabilities or share purchase obligations. The quantum of 
these obligations is dependent on estimations of forecast profitability. Settlement dates are variable and range 
from 2013 to 2018. 

Total loans and borrowings 
Obligations under finance leases 
Less: cash and cash equivalents 
Net debt 
Total equity  
Total capital 

2013  
£’000  

9,722 
151 
(8,064) 
1,809 
38,193 
40,002 

2012  
£’000 

11,009 
31 
(8,436) 
2,604 
37,228 
39,832 

Next Fifteen Communications Group plc 

Annual Report 2013 67

 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

19 Financial instruments (continued) 
Capital risk management (continued) 

Net debt 
Share purchase obligation 
Deferred consideration 
Contingent consideration  

2013  
£’000  

1,809 
3,546 
1,319 
6,152 
12,826 

2012  
£’000 

2,604 
3,989 
– 
7,932 
14,525 

Externally imposed capital requirement 
Under the terms of the Group’s banking covenants the Group must meet certain criteria based on gross 
borrowings to earnings before interest, tax, depreciation, amortisation and impairment; guarantee ratios on 
turnover, operating profit, total assets; and total operating cash flows to consolidated gross financing costs. 
There have been no breaches of the banking covenants in the current or prior year. 

Fair values of financial assets and liabilities 
Fair value is the amount at which a financial instrument can be exchanged in an arm’s-length transaction 
between informed and willing parties, other than a forced or liquidation sale. 

The book value of the Group’s financial assets and liabilities equals the fair value of such items as at 31 July 
2013, with the exception of obligations under finance leases. The book value of obligations under finance 
leases is £177,000 (2012: £31,000) and the fair value is £151,000 (2012: £31,000). 

68

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
Financial instruments – detailed disclosures 
Financial instruments recognised in the balance sheet 
The IAS 39 categories of financial assets and liabilities included in the balance sheet and the heading in which 
they are included are as follows: 

As at 31 July 2013 
Non-current financial assets 
Other receivables 

Current financial assets 
Cash and cash equivalents 
Trade and other receivables 

Current financial liabilities 
Loans and borrowings 
Trade and other payables 
Provisions 
Share purchase obligation1 
Contingent consideration1 
Derivative financial liabilities 

Non-current financial liabilities 
Loans and borrowings 
Provisions 
Other payables 
Deferred consideration1 
Contingent consideration1 
Share purchase obligation1 

1 See note 17.  

At fair value  
through  
profit or  
loss  
£’000 

Financial  
liabilities at  
amortised  
cost  
£’000 

Loans and 
receivables  
£’000 

– 
– 

– 
– 
– 

– 
– 
– 
– 
3,207 
206 
3,413 

– 
– 
– 
1,319 
2,945 
– 
4,264 

– 
– 

– 
– 
– 

1,041 
1,041 

8,064 
26,646 
34,710 

591 
24,218 
62 
295 
– 
– 
25,166 

9,131 
345 
88 
– 
– 
3,251 
12,815 

– 
– 
– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
– 

Total  
£’000 

1,041 
1,041 

8,064 
26,646 
34,710 

591 
24,218 
62 
295 
3,207 
206 
28,579 

9,131 
345 
88 
1,319 
2,945 
3,251 
17,079 

Next Fifteen Communications Group plc 

Annual Report 2013 69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

19 Financial instruments (continued) 
Financial instruments recognised in the balance sheet (continued) 

As at 31 July 2012 
Non-current financial assets 
Other receivables 

Current financial assets 
Cash and cash equivalents 
Trade and other receivables 

Current financial liabilities 
Loans and borrowings 
Trade and other payables 
Contingent consideration1 
Derivative financial liabilities 

Non-current financial liabilities 
Loans and borrowings 
Provisions  
Other payables 
Contingent consideration1 
Share purchase obligation1 

1 See note 17.  

At fair value  
through  
profit or  
loss 
£’000 

Financial 
liabilities at  
amortised 
cost 
£’000 

Loans and 
receivables  
£’000 

– 
– 

– 
– 
– 

– 
– 
2,945 
320 
3,265 

– 
– 
– 
4,987 
– 
4,987 

– 
– 

– 
– 
– 

875 
875 

8,436 
24,661 
33,097 

259 
19,605 
– 
– 
19,864 

10,750 
129 
6 
– 
3,989 
14,874 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 

Interest-bearing loans and borrowings 
The table below provides a summary of the Group’s loans and borrowing as at 31 July 2013: 

Current 
Variable rate bank loan 
Variable rate bank loan 
Variable rate bank loan 
Fixed rate bank loan 

Obligations under finance leases 
Non-current 
Variable rate bank loan 
Variable rate bank loan 
Variable rate bank loan 
Variable rate bank loan 
Fixed rate bank loan 

Effective interest rate 

Barclays Bank base rate + 1.5% 
Wells Fargo Bank call-loan rate + 2.88% 
Wells Fargo Bank call-loan rate + 2.75% 
7.17% 

3.42% 

Barclays Bank LIBOR + 2.25% 
Wells Fargo Bank call-loan rate + 2.88% 
Wells Fargo Bank call-loan rate + 2.75% 
Wells Fargo Bank call-loan rate + 0.01% 
3.21% 

Obligations under finance leases 

3.42% 

2013 
£’000 

449 
– 
142 
– 
591 
63 

8,746 
– 
85 
– 
300 
9, 131 
88 

70

Next Fifteen Communications Group plc 
Annual Report 2013

Total  
£’000 

875 
875 

8,436 
24,661 
33,097 

259 
19,605 
2,945 
320 
23,129 

10,750 
129 
6 
4,987 
3,989 
19,861 

2012 
£’000 

– 
130 
– 
115 
245 
25 

10,443 
219 
– 
88 
– 
10,750 
6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19 Financial instruments (continued) 
Hedge of net investment in foreign entity 
A proportion of the Group’s US dollar-denominated borrowings amounting to US$7,000,000 is designated as 
a hedge of the net investment in the Group’s US subsidiary M Booth & Associates, Inc. A further US$3,200,000 
has been designated as a hedge of the net investment in the Group’s US subsidiary Blueshirt.  

An additional $1,800,000 has been designated as a hedge of the net investment in the Group’s US 
subsidiary Connections Media. The fair value of the borrowings at 31 July 2013 is US$12,000,000 (£7,915,000) 
(FY12: US$10,250,000 (£6,348,000). The foreign exchange loss of £229,000 (FY12: loss of £235,000) on 
translation of the borrowing to functional currency at the end of the reporting period is recognised in a 
hedging reserve,in shareholders’ equity. 

20 Share capital 
Called-up share capital 
Ordinary Shares of 2.5p each: 

Allotted, called up and fully paid 
At 1 August 2012 
Issued in the year in respect of contingent consideration and share purchase 
obligations  
Issued in the year in satisfaction of exercised share options (note 21) 
At 31 July 2013 

Number 

£’000 

58,148,961 

1,454 

531,343 
1,076,723 
59,757,027 

13 
27 
1,494 

21 Share-based payments 
The Group uses the Black-Scholes model to calculate the fair value of options on grant date for new issues 
and modifications. At each year end the cumulative expense is adjusted to take into account any changes 
in estimate of the likely number of shares expected to vest. Details of the relevant option schemes are given 
in note 22. All the share-based payment plans are subject to non-market performance conditions such as 
adjusted earnings per share targets and continued employment. All schemes are equity-settled. The key inputs 
are listed below and market price on each grant date is obtained from external, publicly available sources. 

2013 

2012 

Risk-free rate 
Dividend yield 
Volatility1 
1 Volatility is based on the Group’s share price movement between January 2003 and July 2013 . In the opinion of the Directors this period is 
appropriate, given the Group’s history of growth and acquisitions and external industry factors. 

4.00% 
2.81% 
33% 

4.00% 
2.22% 
34% 

In the year ended 31 July 2013 the Group recognised a charge of £1,019,000 made up of; £438,000 (2012: 
£312,000) in respect of employment-related LTIP shares; £131,000 (2012: £Nil) in respect performance shares 
offered in respect of consideration for the remaining non-controlling interest acquired in Bourne in 2012; and 
£450,000 (2012: £Nil) in respect of the disposal of a 15% interest in Outcast (note 26). 

Next Fifteen Communications Group plc 

Annual Report 2013 71

 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

21 Share-based payments (continued) 
Movement on options and performance shares granted (represented in Ordinary Shares): 

Executive share option scheme 
Long-Term Incentive Plan – options 
Long-Term Incentive Plan – 
performance shares 
Bourne Acquisition Grant 
Restricted Stock Grant Agreement 

Weighted-average exercise price (p) 

Outstanding at  
1 August  
2012  
Number  
(‘000) 

219 
48 

5,155 
1,340 
87 
6,849 
2.35 

Granted  
number  
(‘000) 

Lapsed  
number  
(‘000) 

Exercised  
number  
(‘000) 

– 
– 

1,703 
– 
– 
1,703 
– 

– 
– 

(126) 
– 

(1,065) 
– 
– 
(1,065) 
– 

(864) 
– 
(87) 
(1,077) 
7.01 

Outstanding  
31 July  
2013  
Number  
(‘000) 

Exercisable  
31 July  
2013 
Number  
(‘000) 

93 
48 

4,929 
1,340 
– 
6,410 
1.33 

93 
48 

– 
– 
– 
141 
60.41 

A total of 1,077,000 share options were exercised during the year ended 31 July 2013 at a weighted average 
market share price of 101p (2012: 1,941,000 at 86p). 

Options over Ordinary Shares outstanding 
Range of exercise prices (p) 
Weighted average exercise price (p) 
Weighted average remaining contractual life (months) 

The fair value of options granted in the year calculated using the Black-Scholes model: 

Fair value of performance shares granted under the LTIP (p) 
Share price at date of grant (p) 
Risk-free rate (%) 
Expected life (years) 
Expected volatility (%) 
Dividend yield (%) 

0 – 66 
1.33 
19 

May 
 2013 

69 
77 
4.00 
4 
25% 
2.81 

Jan 
 2013 

84 
92 
4.00 
4 
21% 
2.29 

Performance shares issued by the Company under the Next Fifteen Communications Group plc Long-Term 
Incentive Plan are granted at a nil exercise price. 

22 Share options 
The Company has issued options over its shares to employees that remain outstanding as follows: 

Share option type 

Next Fifteen Communications Group plc 
Executive Share Option Schemes 

Next Fifteen Communications Group plc 
Californian Executive Share Option Schemes 

Next Fifteen Communications Group plc 
Long-Term Incentive Plan 

72

Next Fifteen Communications Group plc 
Annual Report 2013

Number  
of shares 

Option price  
per share 

Option grant date 

13,334 
13,334 

80,000 
80,000 

18,271 
29,545 
47,816 

59.5p 

22 October 2003 

59.5p 

22 October 2003 

56p 
66p 

11 November 2005 
10 April 2006 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22 Share options (continued) 

Performance shares 

Next Fifteen Communications 
Long-Term Incentive Plan 

Bourne Acquisition Grant  

Number  
of shares 

Performance  
period start date 

Performance  
period end date 

Performance 
share grant date 

1 August 2009 
1 August 2009 
1 August 2010 
1 August 2011 
1 August 2011 
1 August 2012 
1 August 2012 

1 August 2012 
1 August 2012 
1 August 2012 

9 February 2010 
31 July 2013 
4 June 2010 
31 July 2013 
31 July 2014  16 November 2010 
31 July 2015  22 December 2011 
10 May 2012 
31 July 2015 
7 January 2013 
31 July 2016 
1 May 2013 
31 July 2016 

31 July 2016 
31 July 2016 
31 July 2017 

5 April 2012 
5 April 2012 
5 April 2012 

1,045,000 
35,000 
1,056,000 
900,000 
390,000 
1,483,092 
20,000 
4,929,092 
613,402 
108,247 
618,557 
1,340,206 
6,269,298 

Under the Next Fifteen Communications Group plc Executive Share Option Schemes (‘ESOPs’) except as 
explained hereafter, all options are normally exercisable on or after the third anniversary of the date of grant 
and remain exercisable until the tenth anniversary of the date of the grant, to the extent that they have vested. 
Options will vest in respect of one-third of the shares on each of the third, fourth and fifth anniversaries of 
their date of grant. Options granted to employees in California from 23 October 2001 are exercisable at a rate 
of 20% per year over five years from the date of grant. The vesting of all share options granted after 30 
November 1999 is conditional on achievement of a performance criterion of the Group’s earnings per share 
growing over a three-year period after the grant by at least 30%. 

During the year the Company issued 864,128 shares to satisfy the part of the share option exercises/LTIP 
vesting which were initially subscribed for by the ESOP. A restricted stock grant of 87,595 was also satisfied via 
the same process. No shares are now held in treasury (see note 23). 

For all awards under the LTIP, performance will be measured over a period of four consecutive financial years 
of the Group, commencing with the financial year in which the award was granted. The conditions are based 
upon two measures – an adjusted earnings per share (‘EPS’) measure and a budgeted profit measure. The level 
of vesting will be determined using the best three of the four years’ performance for each performance 
measure. The growth of adjusted EPS of the Group must exceed the UK Retail Prices Index (‘RPI’) by an average 
of 10% or more per annum over the performance period for 50% of the award to vest. If the growth of 
adjusted EPS over RPI is between an average of 3% and 10% per annum over the performance period, between 
10% and 50% of the award will vest on a straight-line basis. The remaining 50% of an award may vest if the 
profit of the particular business in which a participant is employed meets its budgeted profit targets over the 
performance period. To the extent that the budgeted profit targets are not met, for every 1% below budget, 
5% of the award will lapse on a straight-line basis. Employees who work in group roles will be measured by 
reference to whole group performance, rather than any particular business unit. 

On 3 August 2009 the Group acquired M Booth & Associates, Inc. (‘M Booth’) and entered into a Restricted 
Stock Grant Agreement of US$200,000. The number of shares granted was determined by reference to the 
average of the mid-market price of the Company’s shares for the ten-trading day period ended four days prior 
to issuance, leading to a total of 262,796 shares granted. The fair value of the shares was based on the market 
value at the date of grant. The grant shares will vest in equal amounts on each of the first three anniversaries of 
the date of grant, provided that each participant remains a full-time employee of M Booth as of the anniversary 
vesting date. On 3 August 2010 87,600 shares vested and on 14 November 2011 a further 87,600 vested in 
relation to this agreement, the final 87,595 restricted shares vested during FY13 there are no outstanding 
shares at 31 July 2013. 

Next Fifteen Communications Group plc 

Annual Report 2013 73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

22 Share options (continued) 
On 5 April 2012 the Group acquired the remaining 20% non-controlling interest in CMG Worldwide Limited 
(‘Bourne’). As part of the settlement, three grants of performance shares were awarded, each of which has the 
same fair value characteristics but different non market based conditions attached to them. 721,649 of the 
options are based on budget targets over a four-year period in line with the budget performance targets of the 
standard LTIP options. These were issued in two separate grants, one for 108,247 and the other for 613,402. 
The grant of 108,247 does not contain any continuous employment conditions and is treated as part of the 
consideration settlement of the 20% non-controlling interest. The grant of 613,402 also contains a continuous 
employment requirement over the four-year vesting period commencing on 1 August 2012. The employment 
condition means that under IFRS 2, those options are deemed to be remuneration with the charge spread over 
that vesting period. 

The remaining grant of 618,557 performance shares contains a different performance condition based on 
a pure profit target to be achieved which is based on the average of FY16/FY17 results. These performance 
shares contain no continuous employment conditions and are treated as consideration for the acquisition 
of the 20% non-controlling interest.  

23 Investment in own shares 
Employee share ownership plan (ESOP) 
The purpose of the ESOP is to enable the Company to offer participation in the ownership of its shares to 
Group employees, principally as a reward and incentive scheme. Arrangements for the distribution of benefits 
to employees, which may be the ownership of shares in the Company or the granting of options over shares 
in the Company held by the ESOP, are made at the ESOP’s discretion in such manner as the ESOP considers 
appropriate. Administration costs of the ESOP are accounted for in the profit and loss account of the Company 
as they are incurred. 

At 31 July 2013 the ESOP held 259,129 (2012: 9,129) Ordinary Shares in the Company, which represents 0.4% 
(2012: 0.0%) of the Ordinary Share capital. The ESOP reserve of £221,401 (2012: £233) represents the cost 
of these shares held by the ESOP in the Company at 31 July 2013. The nominal value of shares held was £6,478 
(2012: £228), and the market value at 31 July 2013 was £235,807 (2012: £8,489). The right to receive dividends 
on all shares has been waived. 

During the year to 31 July 2013, a number of employees exercised their options. No shares were issued by the 
ESOP in satisfaction of share option exercises (2012: 2,000 were issued for proceeds of £470). The ESOP 
subscribed for 864,128 newly issued shares which were allotted and immediately disposed of in order to satisfy 
LTIP vesting for £Nil consideration (2012: 240,780 disposed of). A total of 87,595 shares were subscribed for, 
allotted and immediately disposed of in respect of satisfaction of a restricted stock arrangement for £Nil 
proceeds (2012: 87,600). 

Treasury shares 
At 31 July 2013, the Group held no treasury shares (2012: Nil) at a cost of £Nil (2012: £Nil).  

74

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
24 Other reserves  

At 1 August 2011 
Total comprehensive income for the year 
Movement due to issue of treasury shares 
Movement due to ESOP share option exercises 
At 31 July 2012 
Total comprehensive income for the year 
Purchase and take on of shares 
Movement due to restricted stock issue as part of 
acquisition arrangements 
Movement due to ESOP share option and LTIP 
exercises 
At 31 July 2013 

ESOP 
reserve1 
£’000 

Treasury 
shares2 
 £’000 

Hedging  
reserve  
£’000 

Total other 
reserves  
£’000 

(32) 
– 
– 
32 
– 
– 
(245) 

2 

22 
(221) 

(595) 
– 
595 
– 
– 
– 
– 

– 

– 
– 

102 
(235) 
– 
– 
(133) 
(229) 
– 

– 

– 
(362) 

(525) 
(235) 
595 
32 
(133) 
(229) 
(245) 

2 

22 
(583) 

1 The ESOP Trust’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet as if they were treasury shares 
and presented in the ESOP reserve. 
2 When the Group re-acquires its own equity instruments, those instruments (treasury shares) are deducted from equity and presented in the 
treasury shares reserve. In the prior year, all shares held as treasury shares were used to satisfy the LTIP share option award vesting in 
November 2011. 

25 Commitments and contingent liabilities 
Operating leases – Group as lessee 
As at 31 July 2013, the Group’s total future minimum lease rentals are as follows: 

In respect of operating leases which will expire: 
Within one year 
In two to five years 
After five years 

 2013  
Land and  
buildings  
£’000  

4,945 
7,234 
– 
12,179 

2013 
Other  
£’000  

129 
350 
– 
479 

2012  
Land and  
buildings  
£’000  

4,842 
11,129 
381 
16,352 

2012 
Other  
£’000 

170 
219 
– 
389 

26 Acquisitions and equity transactions 
During the year the following transactions took place: 

1.  Set up an equity incentive scheme for Outcast; 
2.  The acquisition of US-based business Connections Media; 
3.  The acquisition of UK-based business Content and Motion; 
More details on each transaction are provided below. 

1. Outcast  
On 1 August 2012, Next 15 established a long-term equity-based incentive scheme for the senior management 
team at the OutCast Agency to help drive a commercial change in behaviour to focus attention on improving 
the gross margin of the business, ultimately improving the overall profit margin of the business. 

As at 31 July 2012, Next 15 owned 100% of the equity in OutCast LLC. On 1 August 2012, 15% of that equity was 
reclassified as a new restricted class of shares and allotted to certain members of the Outcast senior 
management team for £Nil consideration. The 15% interest holds value based on access to non-cumulative and 
restricted profit distributions as well as the opportunity to gain value from future incremental growth in 
profitability above the level of profit seen in the year to 31 July 2011. Any value is realised on any subsequent 
sale of shares which is restricted by defined terms around the timing and pricing formula. 

Next Fifteen Communications Group plc 

Annual Report 2013 75

 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

26 Acquisitions and equity transactions (continued) 
The holders of the 15% non-controlling interest have the option of selling 50% of their interest back to Next 15 
commencing at the end of fiscal year 2015 and the remaining 50% interest can be sold by the participant at the 
end of fiscal year 2016 or any subsequent fiscal year or held indefinitely. In the event an employee shareholder 
leaves the business, Next 15 have the option to re-purchase the shares under a consistent pricing formula.  

The allotment of shares is accounted for as an equity settled share-based payment with no performance period 
resulting in a one-off charge (£450,000) to the income statement at inception. 

2.  Connections Media 
On 1 April 2013, Next Fifteen Communications (US Holdings) LLC (‘Next Fifteen USH’) acquired 80% of the 
issued share capital of US-based Connections Media LLC (‘Connections Media’). The acquisition was made with 
a view to enhancing the digital service offering of the Group.  

The initial consideration paid in cash on completion was £1,202,000 ($1,846,000).  

Contingent consideration will be payable subject to the achievement of certain profit and margin targets. The 
first payment is based on the average profits achieved by the entity for the financial years ended 31 July 2014 
and 31 July 2015. The second and final payment is based on the average profits achieved by the entity of the 
financial years ended 31 July 2016 and 31 July 2017.  

At the option of the Next Fifteen US Holding and Next 15, in their sole and absolute discretion, a maximum of 
25% of the contingent consideration can be satisfied by Next 15 shares. The remaining 20% stake will be 
acquired at a mutually agreeable time. Management’s best estimate of consideration payable to settle this 
share purchase obligation at the date of acquisition was £1,365,000 undiscounted and £888,000 discounted. At 
the balance sheet date, the present value of the obligation was £928,000. 

Acquisition costs of £33,000 were paid in relation to the purchase of Connections Media, and recognised within 
the Consolidated Income Statement in the period to 31 July 2013.  

Goodwill of £1,387,000 arises from anticipated profitability and future operating synergies from the 
combination.  

Intangible assets of £594,000 have been recognised in respect of customer relationships and £22,000 for Non-
compete agreements, both of which will be amortised over six years.  

In the post-acquisition period, the Connections Media business contributed £508,000 to revenue and £134,000 
to profit before tax. 

76

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
26 Acquisitions and equity transactions (continued) 
The following table sets out the estimated book values of the identifiable assets acquired and their fair value 
to the Group.  

Book value  
at acquisition  
£’000 

Fair value 
adjustments1 
 £’000 

Fair value  
to the Group  
£’000 

Non-current assets 
Acquired intangible assets1 
Property, plant and equipment 
Current assets 
Cash and cash equivalents 
Other current assets 
Current liabilities 
Net assets acquired 
Goodwill 

Consideration 
Cash consideration 
Total contingent cash consideration 

Fair value of non-controlling interest 

– 
115 

644 
147 
(643) 
263 

616 
– 

– 
– 
– 
616 

616 
115 

644 
147 
(643) 
879 
1,387 
2,266 

1,202 
888 
2,090 
176 
2,266 

1 The fair value adjustment relating to intangible assets is due to the recognition of £616,000 in respect of customer relationships and brand 
name which have been independently valued and will be amortised over six years.  

3.  Content and Motion  
On 1 August 2012, Beyond Corporation Limited (previously Project Metal Limited) acquired the entire issued 
share capital of UK-based Content and Motion Limited. On 1 September 2012 the trade and assets of Content 
and Motion Limited were transferred into the acquiring company. The acquisition will round out Beyond 
Corporation Limited’s services capability as a new style of socially-driven creative digital agency.  

The initial consideration paid in cash on completion was £425,000.  

Acquisition costs of £38,000 were paid in relation to the purchase of Content and Motion, and recognised 
within the consolidated income statement in the period to 31 July 2013.  

Goodwill of £258,000 arises from anticipated profitability and future operating synergies from the combination.  

Intangible assets of £240,000 have been recognised in respect of customer relationships, which will be 
amortised over four years and £57,000 for a non-compete agreement, which will be amortised over two years.  

Deferred tax liabilities of £66,000 arise on recognition of the intangible fixed assets which will be released over 
the same amortisation period of those assets. 

Next Fifteen Communications Group plc 

Annual Report 2013 77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

26 Acquisitions and equity transactions (continued) 
The following table sets out the estimated book values of the identifiable assets acquired and their fair value 
to the Group.  

Non-current assets 
Acquired intangible assets1 
Property, plant and equipment 
Current assets 
Cash and cash equivalents 
Other current assets 
Current liabilities 
Deferred tax liabilities 
Net assets acquired 
Goodwill 

Consideration 
Cash consideration  

Book value  
at acquisition  
£’000  

Fair value 
 adjustments1 
 £’000 

Fair value  
to the Group  
£’000 

– 
11 

22 
147 
(244) 
–  
(64) 

297 
– 

– 
– 
– 
(66) 
231 

297 
11 

22 
147 
(244) 
(66) 
167 
258 
425 

425 
425 

1 The fair value adjustment relating to intangible assets is due to the recognition of £297,000 in respect of customer relationships, a non-
compete agreement and associated deferred tax liabilities which have been independently valued and will be amortised over four and two years 
respectively.  

78

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

27 Subsidiaries 
The Group’s principal subsidiaries at 31 July 2013 are listed below: 

Name 

August.One Communications 
International Limited  
Beijing Text 100 Consulting Services Limited 
Bite Communications (Canada) Limited  
Bite Communications Corporation  
Bite Communications Group Limited  
Bite Communications Limited  
Bite Consulting GmbH  
Bite Communications GmbH  
The Lexis Agency Limited  
M Booth & Associates, Inc. 
Next Fifteen Communications Corporation  
Next Fifteen Communications 
Hong Kong Limited  
The OutCast Agency  
Panther Communications Group Limited  
Paratus Communications Limited  
Redshift Research Limited  
Text 100 AB  
Text 100 BV  
Text 100 Corporation  
Text 100 SARL  
Text 100 GmbH  
Text 100 International Limited  
Text 100 Italy Srl  
Text 100 Japan KK  
Text 100 Limited  
Text 100 Pte Limited  
Text 100 (Pty) Limited  
Text 100 Pty Limited  
Text 100 SL  
Text Hundred India Private Limited  
Vox Public Relations India Private Limited 
Soundbite Communications SARL 
Bite Digital Communications Private Limited 
Blueshirt Group LLC 
Bourne Marketing Group Inc 
463 Communications, LLC 
Bite Asia Holdings Limited 
Bite Marketing Consulting Pte Limited 
Bite Communications Hong Kong Limited 
Bite Marketing Consulting Pty Limited 
Upstream Asia (China) Consulting Limited 
Beyond Corporation Limited 
Beyond International Corporation 

Country of incorporation 

Directly owned by  
the Company 

Percentage voting  
rights held by Group 

England 
China 
Canada 
USA 
England 
England 
Germany 
Germany 
England 
USA 
USA 

Hong Kong 
USA 
England 
England 
England 
Sweden 
Netherlands 
USA 
France 
Germany 
England 
Italy 
Japan 
England 
Singapore 
South Africa 
Australia 
Spain 
India 
India 
France 
India 
USA 
USA 
USA 
England 
Singapore 
Hong Kong 
Australia 
China 
England 
USA 

(cid:51) 

(cid:51) 

(cid:51) 

(cid:51) 

(cid:51) 

(cid:51) 

(cid:51) 
(cid:51) 

(cid:51) 

(cid:51) 

100 
100 
100 
100 
100 
100 
80 
80 
100 
100 
100 

100 
100 
100 
71.8 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
85 
85 
100 
76 
55 
55 
55 
55 
55 
51 
51 

The above list does not include all the subsidiary companies of Next Fifteen Communications Group plc, 
as the Directors consider that to give full particulars of all Group undertakings would lead to a statement 
of excessive length. 

Next Fifteen Communications Group plc 

Annual Report 2013 79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

27 Subsidiaries (continued) 
The principal activity of the subsidiary undertakings is communications consultancy specialising predominantly 
in the technology sector, except for The Lexis Agency Limited, Paratus Communications Limited and M Booth & 
Associates, Inc., which work for clients predominantly in consumer sectors, Redshift Research Limited, which is 
a research company, Blueshirt Group LLC which is an investor and media relations agency, Connections Media 
and Beyond Corporation Limited and Beyond International Corporation which are digital marketing 
consultancies.  

All subsidiary undertakings operate in the country in which they have been incorporated.  

All subsidiary undertakings listed are included in the consolidated results.  

28 Related-party transactions 
The ultimate controlling party of the Group is Next Fifteen Communications Group plc (incorporated in England 
and Wales). The Company has a related-party relationship with its subsidiaries (note 27) and with its Directors. 

Transactions between the Company and its subsidiaries have been eliminated on consolidation and are not 
disclosed in this note.  

During the year to 31 July 2013 there were the following related-party transactions: 

463 provided consultancy services to Digital Citizens Advisory Alliance (‘DCAA’). A Director of 463 has an interest 
in this company.  Income of £252,412 was recognised during the year and £95,445 is outstanding at the year 
end. 

Bite US provided PR, marketing and consulting services and sublease office space to Series C LLP. Next 15 have 
a 20% interest in the company for which they paid $333,000 (£212,000) and for whom the President of Bite US 
had a controlling interest. During the year £75,101 (2012: expense of £53,000) was recognised as an expense in 
respect of marketing and consulting services provided to Series C and £9,202 (2012: £21,000) as income in 
respect of rental and service charge. At the year end, Bite US recognised a receivable of £62,762 (2012: £21,000) 
and payable of £Nil (2012: £15,000). 

Text 100 France provided services to Sofitel during the year for blogger outreach and community management.  
The sister-in-law of a Director at Text 100 has an interest in this company. Income of £15,660 was recognised in 
the year and £Nil is outstanding at the year end.   

Text 100 Denmark provided media relations services to Barsmark. A senior executive at Text 100 has an 
interest in this company.  Income of £6,685 was recognised in the year and £Nil is outstanding at the year end. 

Blueshirt received website design services from Danne Design Corp for website design. One Director has an 
interest in this company through their parent. The cost of services provided was £383 (2012: £5,000) and £Nil is 
outstanding at the year end (2012: £5,000). 

Bite Hong Kong acted as an agent for Asset Pioneer, an entity in which one of the Bite Directors has an interest 
through their spouse. No income was recognised in the year, given that the agent principle has been applied. 
£4,567 (2012: £2,482) remained outstanding from the company at the year end. 

Bite Hong Kong received video editing and shooting services from Merz Productions Ltd in which one of the 
Bite Directors has an interest through their spouse.  During the year £3,034 was recognised as an expense and 
£Nil is outstanding at the year end. 

Bite Singapore provided public relations consultancy services to 3radical Pte Ltd. One Director has an interest 
in this company through their parent.  Income of £26,249 was recognised during the year and £9,116 is 
outstanding at the year end. 

Bite Australia leased a motor vehicle from the spouse of a Director.  An expense of £8,225 was recognised 
during the year and £Nil is outstanding at the year end. 

Dividends were paid to Directors of the Company during the year in proportion to their shareholdings 
in the Company. Tim Dyson, David Dewhurst and Richard Eyre received dividends of £118,000, £552 
and £696 respectively. Key management personnel compensation is disclosed in note 3. 

80

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
29 Operating lease rental receivables 
As at 31 July, the Group’s total future minimum lease payments receivable under non-cancellable leases 
are as follows: 

In respect of operating leases which will expire: 
Within one year 
In two to five years 

 2013  
£’000  

124 
24 
148 

2012 
£’000  

100 
108 
208 

30 Events after the balance sheet date 
Blueshirt 
On 29 October 2013, Next Fifteen (US Holdings Corporation) Limited settled part of its contingent consideration 
liability to Blueshirt.  $3,126,000 (£1,942,000) was paid to the Vendors in cash. 

M Booth 
On 30 October 2013, part of the final contingent consideration earnout liability was settled. Next Fifteen 
Communications Limited paid $852,000 (£530,000) cash in part settlement of the liability. Upon completion of 
the close period, a further $451,000 (£280,000) will be issued in the share capital of Next 15. The final portion 
of the contingent consideration earnout liability will be paid out within the next 12 months. The remaining 
balance of $500,000 can be issued in the share capital of Next 15 or in cash at the discretion of the Group. 

Due to the immaterial nature of additional transactions entered into after the year end, full post balance sheet 
event disclosure is not required, however an outline of these events is provided below.  

Beyond 
On 9 August 2013, David Hargreaves tendered his resignation as a Director of Beyond Corporation Limited and 
Beyond International Corp (‘Beyond’). At that date, Next 15 and David Hargreaves entered into a deed of 
covenant to acquire the entire share capital of Beyond held by David Hargreaves which consisted of 10.4% in 
Beyond. On 23 August 2013, 240 shares of common stock of Beyond International Corporation were 
transferred to Text 100 LLC in exchange for £80,000 in cash consideration. At the same date, 240 shares of 
capital stock in Beyond Corporation Limited were transferred to Next Fifteen Communications Group plc in 
exchange for cash consideration of £321,000. This acquisition of shares takes Next 15’s direct and indirect 
ownership of both businesses to 61.4%.  

BiteDA 
On 28 August 2013, a previously dormant entity within the Bite Group changed its name to BiteDA Limited. 
On 1 October 2013, certain trade and assets within Bite Communications Limited were transferred to BiteDA 
Limited with consideration set equal to net book value. The business will continue going forwards as a creative 
digital marketing agency engaged to design and build email content and websites. 

Group Finance Director 
On 29 October 2013, the Group Finance Director, David Dewhurst agreed to step down from his position. The 
Board has embarked on a search for a replacement Finance Director and Alicja Lesniak is leading this process.  
In the meantime Peter Harris, who has extensive media industry experience, has been appointed as Interim 
Chief Financial Officer.  

Next Fifteen Communications Group plc 

Annual Report 2013 81

 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET
as at 31 July 2013

Note 

2013 
£’000 

2013  
£’000 

2012 
£’000 

2012  
£’000 

Fixed assets  
Tangible assets  
Investments  

Current assets  
Debtors: amounts falling due within one year  

Current liabilities  
Creditors: amounts falling due within one year 
Net current liabilities 
Total assets less current liabilities  
Creditors: amounts falling due after 
more than one year 
Net assets  
Capital and reserves  
Called up share capital  
Share premium account  
Merger reserve  
Share-based payment reserve  
ESOP reserve  
Other reserve 
Profit and loss account  
Equity shareholders’ funds  

3 
4 

5 

6 

7 

9 
9 
9 
9 
9 
9 
9 
9 

4,508 
4,508 

(8,426) 

1,494 
7,557 
3,075 
3,183 
(221) 
28,566 
13,295 

157 
70,776 
70,933 

(3,918) 
67,015 

(10,066) 
56,949 

287 
66,990 
67,277 

(1,108) 
66,169 

(11,979) 
54,190 

5,633 
5,633 

(6,741) 

1,454 
6,935 
3,075 
2,615 
– 
28,566 
11,545 

56,949 

54,190 

These financial statements were approved and authorised for issue by the Board on 6 December 2013.  

T Dyson 
Chief executive officer 

Company number 01579589 

82

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS’ FUNDS
for the year ended 31 July 2013

Profit attributable to shareholders 
Dividends 

Issue of shares 
Issue of performance shares on acquisition 
Movement on share-based payment reserve 
Movement of own equity shares held in ESOP 
Net addition to shareholders’ funds 
Opening shareholders’ funds 
Closing shareholders’ funds 

Company  
2013 
£’000 

3,159 
(1,409) 
1,750 
662 
– 
568 
(221) 
2,759 
54,190 
56,949 

Company  
2012 
£’000 

685 
(1,208) 
(523) 
977 
577 
312 
2 
1,345 
52,845 
54,190 

Next Fifteen Communications Group plc 

Annual Report 2013 83

 
 
 
NOTES FORMING PART OF THE COMPANY FINANCIAL STATEMENTS
for the year ended 31 July 2013

1 Accounting policies  
The financial statements have been prepared under the historical cost convention and are in accordance with 
applicable accounting standards in the United Kingdom. As permitted by section 408 of the Companies Act 
2006 the Company has not presented its own profit and loss account.  

Merger reserve  
Where the conditions set out in section 612 of the Companies Act 2006 are met, shares issued as part of an 
acquisition the Company records the cost of the investment at the nominal value of the shares issued and 
records the excess of fair value over nominal value as a merger reserve. This is applicable where equity 
interest is greater than 90%. 

Tangible fixed assets  
Tangible fixed assets are stated at cost, net of depreciation. Depreciation is provided on all tangible fixed assets 
at annual rates calculated to write off the cost, less estimated residual value, of each asset evenly over its 
expected useful life as follows:  

Office equipment  
Computer software  

 20% to 50% per annum straight-line.  
 20% per annum straight-line.  

The carrying values of tangible fixed assets are reviewed for impairment periodically if events or changes 
in circumstances indicate the carrying value may not be recoverable.  

Foreign currencies  
Monetary assets and liabilities denominated in foreign currencies are expressed in sterling at the rate of 
exchange ruling at the balance sheet date. Foreign currency transactions are expressed in sterling at the rates 
of exchange ruling at the dates of the transactions. Exchange gains and losses and translation differences are 
taken directly to the profit and loss account.  

Financial instruments  
Derivative financial instruments utilised by the Company are interest rate cap-and-collar contracts and 
forward foreign exchange contracts. The Company does not enter into speculative derivative contracts. All such 
instruments are used to alter the risk profile of an underlying exposure of the Company in line with the Group’s 
risk management policies. Premiums payable under foreign exchange contracts are expensed over the life of 
the contract and any gains and losses arising on these contracts are deferred and are recognised in the profit 
and loss account only when the protected transaction has itself been reflected in the Company’s financial 
statements.  

Leasing transactions  
Operating lease rentals are charged to the profit and loss account in equal amounts over the lease term.  

Pension costs  
Pension costs, which relate to payments made by the Company to employees’ own defined contribution 
pension plans, are charged to the profit and loss account as incurred.  

Investments  
Fixed asset investments are stated at cost less provisions for impairment. 

84

Next Fifteen Communications Group plc 
Annual Report 2013

1 Accounting policies (continued) 
Deferred taxation  
Deferred tax is provided in full on timing differences which result in an obligation at the balance sheet date to 
pay more tax, or a right to pay less tax, at a future date, at rates expected to apply when they crystallise, based 
on current tax rates and law. Timing differences arise from the inclusion of items of income and expenditure 
in tax computations in periods different from those in which they are included in the financial statements. 
Deferred tax is not provided on timing differences arising from the revaluation of fixed assets where there is 
no commitment to sell the asset, or on unremitted earnings of subsidiaries where there is no commitment to 
remit these earnings. Deferred tax assets are recognised to the extent that it is regarded as more likely than 
not that they will be recovered. Deferred tax assets and liabilities are not discounted.  

Share-based employee remuneration  
Details of all grants are disclosed in note 22 of the consolidated financial statements.  

Fair value is measured by use of a Black-Scholes model on the grounds that there are no market-related vesting 
conditions. The expected life used in the model has been adjusted, based on the Board’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. Details of the risk-free rate 
and dividend yield used to underpin these assumptions are included in note 21 of the consolidated financial 
statements. The market price on the grant date is obtained from external publicly available sources.  

Employee share ownership plan  
The cost of the Company’s shares held by the ESOP is deducted from shareholders’ funds in the Consolidated 
and Company Balance Sheet. Any gain or loss made by the ESOP on disposal of the shares it holds is also 
recognised directly in shareholders’ funds. Other assets and liabilities of the ESOP (including borrowings) 
are recognised as assets and liabilities of the Company.  

Finance costs  
Finance costs are charged to profit over the term of the debt so that the amount charged is at a constant rate 
on the carrying amount. Finance costs include issue costs which are initially recognised as a reduction in the 
proceeds of the associated capital instrument.  

Dividends  
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised 
when paid. Final equity dividends are recognised when approved by the shareholders at an annual general 
meeting.  

Dividends receivable from investments are recognised in the profit and loss account in the period in which they 
are paid.  

Cash flow statement  
The Company has applied the exemption allowed under FRS 1 and has not presented a cash flow statement. 
The cash flow statement has been presented in the Group financial statements.  

2 Profit and loss account of the Parent Company  
The Parent Company’s profit after tax for the financial year was £3,159,000 (2012: £685,000).

Next Fifteen Communications Group plc 

Annual Report 2013 85

 
 
NOTES FORMING PART OF THE COMPANY FINANCIAL STATEMENTS
CONTINUED

3 Tangible assets  

Cost  
At 1 August 2012 
Additions  
At 31 July 2013 
Accumulated depreciation  
At 1 August 2012 
Charge for the year  
At 31 July 2013 
Net book value  
At 31 July 2013  
At 31 July 2012 

4 Investments 

Cost  
At 1 August 2012 
Capital contribution in subsidiary undertaking1 
Additional investment in 100% owned subsidiary2 
At 31 July 2013 

Office  
equipment  
£’000 

Computer 
software  
£’000 

636 
15 
651 

579 
30 
609 

42 
57 

1,507 
– 
1,507 

1,277 
115 
1,392 

115 
230 

Total  
£’000 

2,143 
15 
2,158 

1,856 
145 
2,001 

157 
287 

Company  
equity interest  
in subsidiaries  
£’000 

66,990 
520 
3,266 
70,776 

1 On 1 August 2012, the Company made a capital contribution to Beyond Corporation Limited, a 51% owned subsidiary. The contribution was 
made in order for Beyond Corporation Limited to acquire 100% of the Ordinary Share Capital of Content and Motion Limited, a company 
registered and incorporated in England and Wales, which is engaged in the provision of social communications services. 
2 The additional investment in a subsidiary follows the issue of additional shares by the Company’s 100% subsidiary, August.One International 
Limited. The additional shares were acquired at a premium in order to fund the settlement of a deferred consideration payment of £2,057,000 
to M Booth & Associates, Inc. and an acquisition payment of £1,209,000 for Connections Media LLC. 

The Directors consider the value of investments in subsidiary undertakings to be not less than that stated in the balance sheet of the Company.  

The Group’s principal subsidiaries are listed in note 27 of the consolidated financial statements.  

86

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5 Debtors 

Amounts falling due within one year:  
Amounts due from subsidiary undertakings  
Amounts due from associate 
Other debtors  
Prepayments and accrued income  
Deferred tax asset  
Corporation tax 
Other taxation 
Total debtors  

6 Creditors: amounts falling due within one year  

Overdraft 1 
Trade creditors  
Amounts owed to subsidiary undertakings  
Corporation tax 
Other taxation and social security  
Other creditors  
Accruals and deferred income  
Total 

7 Creditors: amounts falling due after more than one year  

Bank loan1,2 
Contingent consideration 
Amounts owed to subsidiary undertakings  
Total 

Company  
2013  
£’000 

Company  
2012  
£’000 

3,115 
328 
160 
799 
83 
– 
23 
4,508 

4,237 
– 
79 
1,105 
111 
53 
48 
5,633 

Company  
2013  
£’000 

Company  
2012  
£’000 

1,647 
202 
6,077 
4 
43 
2 
451 
8,426 

Company  
2013 
£’000 

8,747 
1,319 
– 
10,066 

1,536 
188 
4,450 
– 
38 
7 
522 
6,741 

Company  
2012 
£’000 

10,442 
1,537 
– 
11,979 

1 The entire bank facility is secured on guarantees from the guarantor pool. 
2 The 2013 Company figure of £8,747,000 is in relation to a £16,000,000 revolving loan facility at an interest rate of 2.25% above LIBOR. 

The bank loans are valued at the net proceeds drawn down at the exchange rates prevailing at the time they 
are drawn. The foreign currency element of the loans is revalued at the prevailing rate at 31 July 2013.  

Next Fifteen Communications Group plc 

Annual Report 2013 87

 
 
 
 
 
 
 
 
NOTES FORMING PART OF THE COMPANY FINANCIAL STATEMENTS
CONTINUED

8 Related-party transactions 
During the period the Company received/(paid) the following amounts in respect of head office costs and 
intercompany interest from/(to) undertakings which were not wholly owned at the balance sheet date: 

Agent3 Limited 
CMG Worldwide Limited (’Bourne’) 
Beyond Corporation Limited 
Beyond International Corporation 

Recharges 

2013 
£’000 

33 
– 
28 
12 

Intercompany 
Interest 

2013 
£’000 

2 
– 
(1) 
– 

2012 
£’000 

– 
30 
24 
25 

At the 31 July the Company had the following intercompany amounts receivable from/(payable to) the 
subsidiaries above: 

Agent3 Limited 
CMG Worldwide Limited (’Bourne’) 
Beyond Corporation Limited 
Beyond International Corporation 

2013 
£’000 

328 
– 
(252) 
1 

2012 
£’000 

– 
2 
(1) 
– 

2012 
£’000 

– 
27 
(66) 
15 

88

Next Fifteen Communications Group plc 
Annual Report 2013

 
 
 
 
 
 
 
 
9 Reserves 

At 1 August 2011 
Profit attributable 
to shareholders 
Dividends  
Shares issued in 
satisfaction of vested share 
options and performance 
shares  
Shares and performance 
shares issued on 
acquisitions 
Movement in relation to  
share-based payments 
Movement due to ESOP 
share option exercises 
At 31 July 2012 
Profit attributable 
to shareholders 
Dividends  
Shares issued in 
satisfaction of vested 
share options and 
performance shares 
Shares issued to existing 
subsidiaries 
Movement in relation to  
share-based payments 
Movement due to ESOP 
share purchases 
Movement due to ESOP 
share option exercises 
At 31 July 2013 

Share 
capital  
£’000 

Share 
premium 
account  
£’000 

Merger 
reserve  
£’000 

Share-
based 
payment 
reserve  
£’000 

ESOP 
reserve  
£’000 

Treasury 
shares  
£’000 

Other 
reserve 
£’000 

Profit  
and loss  
account  
£’000 

Total  
£’000 

1,416 

5,996 

3,075 

1,726 

(32) 

(595)  28,566  12,693  52,845 

– 
– 

– 
– 

11 

82 

27 

857 

– 

– 

– 
– 

– 

– 

– 

– 
– 

– 

577 

312 

– 
– 

– 

– 

– 

– 
1,454 

– 
6,935 

– 
3,075 

– 
2,615 

32 
– 

– 
– 

– 
– 

685 
(1,208) 

685 
(1,208) 

595 

– 

– 

– 

– 

– 

(595) 

93 

– 

– 

1,461 

312 

2 
– 
–  28,566  11,545  54,190 

(30) 

– 

– 
– 

27 

13 

– 

– 

– 
– 

72 

550 

– 

– 

– 
– 

– 

– 

– 

– 

– 
– 

– 

– 

568 

– 
– 

– 

– 

– 

– 

(245) 

– 
– 

– 

– 

– 

– 

– 
– 

3,159 
(1,409) 

3,159 
(1,409) 

– 

– 

– 

– 

– 

– 

– 

– 

99 

563 

568 

(245) 

– 
1,494 

– 
7,557 

– 
3,075 

– 
3,183 

24 
(221) 

– 
24 
–  28,566  13,295  56,949 

– 

– 

Next Fifteen Communications Group plc 

Annual Report 2013 89

 
 
 
 
FIVE-YEAR FINANCIAL INFORMATION
for the year ended 31 July 2013 (unaudited)

2013 
IFRS 
£’000 

2012 
IFRS 
£’000 

2011 
IFRS 
£’000 

113,360 
96,069 
68,261 
3,005 
(841) 
2,085 
(1,364) 
721 
(393) 

108,453 
91,583 
62,767 
6,638 
(693) 
5,959 
(1,652) 
4,307 
(401) 

105,163 
86,035 
59,699 
8,017 
(490) 
7,527 
(2,260) 
5,267 
(270) 

2010 
IFRS 
£’000 

91,175 
72,328 
49,757 
6,508 
(1,204) 
5,304 
(1,591) 
3,713 
(38) 

2009 
IFRS 
£’000 

77,287 
65,394 
43,792 
3,850 
(692) 
3,158 
(884) 
2,274 
(342) 

328 

3,906 

4,997 

3,675 

1,932 

49,457 
7,203 
(18,467) 

36,008 
2,185 
38,193 

721 

10,465 

11,186 
(2,686) 
8,500 

48,227 
9,107 
(20,106) 

35,109 
2,119 
37,228 

4,307 

5,745 

10,052 
(2,520) 
7,532 

44,336 
8,674 
(20,677) 

29,040 
3,293 
32,333 

5,267 

6,173 

11,440 
(2,618) 
8,822 

31,919 
4,222 
(8,562) 

26,629 
950 
27,579 

3,713 

2,859 

6,572 
(1,465) 
5,107 

22,618 
7,603 
(5,319) 

24,147 
755 
24,902 

2,274 

3,987 

6,261 
(1,476) 
4,785 

(3,019) 

(5,664) 

(6,304) 

(2,875) 

(4,448) 

(1,786) 

(835) 

(1,920) 

(1,178) 

(415) 

(5,084) 

(6,570) 

(8,074) 

(4,918) 

(4,709) 

(1,286) 

983 

1,993 

2,559 

(1,462) 

(1,409) 

(1,208) 

(1,045) 

(932) 

(900) 

(3,871) 

(1,010) 

410 

(65) 

(3,330) 

(455) 
2.55 
0.56 
0.49 

(48) 
2.30 
6.85 
6.04 

1,158 
2.05 
9.10 
7.82 

(129) 
1.85 
6.75 
6.02 

(3,254) 
1.70 
3.67 
3.66 

Profit and loss  
Billings  
Revenue  
Staff costs 
Operating profit
Net finance (expense) 
Profit before income tax 
Income tax (expense) 
Profit for the year  
Non-controlling interests  
Profit attributable to 
owners of the parent  

Balance sheet  
Non-current assets 
Net current assets  
Non-current liabilities 
Total equity attributable 
to owners of the parent  
Non-controlling interests 
Total equity  

Cash flow  
Profit for the year 
Non-cash adjustments and 
working capital movements 
Net cash generated  
from operations 
Income tax paid 
Net cash from operating activities 
Acquisition of subsidiaries net 
of cash acquired 
Acquisition of property, 
plant and equipment 
Net cash outflow from 
investing activities 
Net cash movement 
in bank borrowings 
Dividends paid to owners  
of the parent 
Net cash inflow/(outflow)  
from financing activities 
Increase/decrease in cash  
for the year  
Dividend per share (p)  
Basic earnings per share (p) 
Diluted earnings per share (p) 

90

Next Fifteen Communications Group plc 
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2013 
£’000 

2012 
£’000 

2011 
£’000 

2010 
£’000 

2009 
£’000 

69.4 

68.8 

68.1 

69.6 

8,610 

7,705 

11,227 

Key performance indicator and 
other non-statutory measures 
Adjusted staff costs as a % of revenue1  
Adjusted EBITDA2 
Adjusted profit before income tax3 
Adjusted earnings per share (p)4 
Diluted adjusted earnings 
per share (p)4  
Net (debt)/cash5 
1,785 
1 Staff costs excluding restructuring costs and charges associated with equity transactions accounted for as share based payments. See note 5 of 
the financial statements.  
2 Operating profit before depreciation, amortisation and the impact of fraudulent activity. 
3 See note 5 of the financial statements. 
4 See note 10 of the financial statements. 
5 Net debt excludes contingent consideration and share purchase obligations. See note 19 of the financial statements. 

(1,809) 

(1,571) 

(2,604) 

10,712 

10.17 

11.42 

10.07 

6,612 

9,589 

8,397 

5,249 

8,446 

5,531 

(871) 

7.49 

6.65 

67.0 

8.45 

6.48 

7.53 

8.74 

6.46 

Next Fifteen Communications Group plc 

Annual Report 2013 91

 
 
 
 
 
 
 
FINANCIAL CALENDAR AND CONTACTS

Final dividend 
Ex-dividend date 
Record date 
Annual General Meeting  
Payment of 2013 final dividend 

    Interim dividend 

8 January 2014    Interim results announcement 

 10 January 2014    Ex-dividend date 
21 January 2014    Record date 
 7 February 2014    Payment of 2014 interim dividend 

8 April 2014 
16 April 2014 
22 April 2014 
16 May 2014 

    Preliminary results 
    Full-year results announcement 

November 2014 

These dates are provisional and may be subject to change. 

Advisers 
Nominated Adviser 
and Brokers 
Canaccord Genuity Ltd 
88 Wood Street 
London  
EC2V 7QR 

Auditors 
BDO LLP 
55 Baker Street 
London  
W1U 7EU 

Registrars 
Capita Asset Services 
The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU 
Telephone from the UK: 0871 664 0391 
Calls cost 10p per minute plus network extras.  
Lines are open Monday to Friday (8.30 a.m.–5.30 p.m.) 
Telephone from overseas: +44 (0)20 8639 3367 
E-mail: ssd@capitaregistrars.com 

Registered Office 
Next Fifteen Communications Group plc 
The Triangle, 5–17 Hammersmith Grove, 
London W6 0LG  
T: +44 (0)20 8846 0770 

Investor relations contact 
Tim Dyson 
CEO 
T: +44 (0)20 8846 0770 
tim.dyson@next15.com 

Company Number 
01579589 

Solicitors 
Dentons 
UKMEA LLP 
One Fleet Place 
London  
EC4M 7WS  

Bankers 
Barclays Bank plc 
Floor 28 
1 Churchill Place 
London  
E14 5HP 

Registrar 
Shareholders who change address, lose their share certificates, want to have dividends paid directly into 
their bank account or otherwise have a query or require information relating to their shareholding should 
contact the Company’s Registrar using the contact information above.  Shareholders can also check their 
details and transaction histories via the Registrars’ website at www.capitaregistrars.com. 

Dividend Reinvestment Plan 
The Company’s Dividend Reinvestment Plan (DRIP) enables shareholders to use their dividends to buy further 
Next 15 shares. Full details of the DRIP can be obtained from the Registrars.  If shareholders would like their 
final 2013 and future dividends to qualify for the DRIP, completed application forms must be returned to the 
Registrar by 13 January 2014. 

Unauthorised brokers (boiler room scams) 
Shareholders are advised to be wary of scams, where investors are called out of the blue and offered shares 
that often turn out to be worthless or non-existent, or an inflated price for shares they own. These calls come 
from fraudsters operating in ‘boiler rooms’ that are mostly based abroad. While high profits are promised, 
those who buy or sell shares in this way usually lose their money. If you are offered unsolicited investment 
advice, discounted shares, a premium price for shares you own, or free company or research reports, you 
should note the name of the person and organisation contacting you and check that they are properly 
authorised by the FCA (www.fca.org.uk/register/) before handing over any money.  If you deal with an 
unauthorised firm, you will not have access to the Financial Ombudsmen or the Services Compensation 
Scheme if things go wrong.  If you think you have been approached by an unauthorised firm you should 
contact the FCA consumer helpline on 0800 111 6768.  More detailed information can be found on the FCA 
website at www.fca.org.uk/consumers/protect-yourself/unauthorised-firms. 

92

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Next Fifteen Communications Group plc 
Annual Report 2013

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Next Fifteen Communications Group plc

The Triangle 
5–17 Hammersmith Grove 
London 
W6 0LG

T: +44 (0)20 8846 0770

www.next15.com