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Next Fifteen Communications Group plc
Annual Report 2018

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FY2018 Annual Report · Next Fifteen Communications Group plc
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Next Fifteen Communications Group plc
Annual Report 2018

 
 
 
 
 
 
 
WE ARE A SPECIALIST COMMUNICATIONS 
GROUP DRIVEN BY TECHNOLOGY

Creativity.
Technology.
Data.

Revenue
£196.8m +15%
(2017: £171.0m)

Adjusted diluted 
earnings per share 
27.8p +19%
(2017: 23.4p)

Dividend per share
6.30p +20%
(2017: 5.25p)

Adjusted profit  
before tax
£29.3m +21%
(2017: £24.2m)

Net debt
£11.6m
(2017: £11.4m)

Statutory profit 
for the year
£9.3m +447%
(2017: £1.7m)

S T R AT E G I C  R E P O R T

IFC / Financial highlights

03 / At a glance

05 / Our brands

07 / Chairman’s statement

09 / Chief Executive Officer’s statement

10 / Business model

11 / Strategy

12 / Financial review

17 / How we manage our risks

19 / Principal risks and uncertainties

G OV E R N A N C E

22 / Board of Directors

24 / Corporate governance report

28 / Nomination Committee report

29 / Audit Committee report

31 / Directors’ remuneration report

39 / Report of the Directors

42 / Directors’ responsibilities statement

F I N A N C I A L S TAT E M E N T S

43 / Independent auditors’ report

49 / Consolidated income statement

50 / Consolidated statement of comprehensive income

51 / Consolidated balance sheet

52 / Consolidated statement of changes in equity

54 / Consolidated statement of cash flow

56 / Notes to the accounts

92 / Company balance sheet

93 / Company statement of changes in equity

94 / Notes forming part of the Company financial statements

99 / Five-year financial information

OT H E R  I N F O R M AT I O N

100 / Shareholder information 

01

Strategic ReportOUR MISSION IS TO CREATE 
A NEW TYPE OF INTEGRATED 
MARKETING GROUP, ONE ROOTED 
IN TECHNOLOGY AND DATA

02

AT  A G L A N C E

Employees
1,782
(2017: 1,610)

Offices
56
(2017: 39)

Countries
14
(2017: 14)

Our clients
We  work  with  some  of  the  biggest  brands  in 
technology and beyond including Google, Facebook, 
Amazon,  American  Express,  Cisco,  SunTrust  and 
Tesco.  We  have  an  extraordinary  track  record  in 
retaining business in the long term too because we 
keep  them  ahead  of  whatever’s  next  in  an  age  of 
unprecedented change.

Making  brands  famous  is  in  our  DNA  and  is  behind 
our  name,  the  origin  of  which  was  explained  by 
Tim Dyson: “Everyone will be famous for 15 minutes, 
but we care about what happens next.”

Our business
Next 15 is a group that is centred on the technology of 
marketing:  data,  insight,  analytics,  apps,  content 
platforms  and,  of  course,  content  itself.  We  believe 
that we are creating a strong alternative to the major 
advertising groups whose business models still rely 
heavily on traditional advertising revenues.

Our brands and sectors
Next  15 
family  of  autonomous  marketing 
is  a 
businesses  spanning  digital  content,  PR,  consumer, 
technology,  marketing  software,  market  research, 
public  affairs  and  policy  communications.  Together, 
we  deliver  a  unique  brand  of  technology-driven 
marketing.  During  the  year  we  were  delighted  to 
welcome  five  more  brands  to  our  family:  Velocity, 
Circle,  Elvis,  Charterhouse  and,  post  year  end,  the 
Brandwidth Group. See page 5 for a list of our brands. 

Find out more about our brands at www.next15.com/
portfolio/.

03

Strategic ReportAT A  G L A N C E  C O N T I N U E D

FIND OUT MORE ABOUT   
OUR BRANDS AT   
W W W.NEXT15.COM/PORTFOLIO/

04

O U R B R A N D S

05

Strategic ReportTHE NEXT 15 GROUP HAS 
GROWN UP WITH TECHNOLOGY, 
SEEING IT AS A CREATOR OF 
NEW OPPORTUNITY

06

C H A I R M A N ’ S  S TAT E M E N T

Dear Shareholder,

to 
Change  continues 
shake up the marketing 
sector. 
Traditional 
agency  groups  assert 
that  the  solution  lies  in 
agility,  but  where  a 
is  so  firmly 
business 
in  old  soil, 
planted 
is 
transformation 
exceptionally hard. The Next 15 Group has grown up 
with  technology,  seeing  it  as  a  creator  of  new 
opportunity, not merely a way to automate or cut the 
cost of legacy tasks.

Today, our clients increasingly define their objectives 
not  so  much  as  sales  or  marketing  challenges,  but 
simply  as  growth  challenges.  They  are  asking  more 
from their advisors than narrow publicity solutions as 
they  seek  new  ways  to  expand  sales,  recruit  new 
talent  and  expand 
their  shareholder  bases. 
Technology  and  creativity  provide  opportunity  at 
every point on the value chain and embracing them is 
broadening  the  scope  of  the  Group’s  work  for 
its clients. 

Against  this  backdrop  Next  15  has  reassuringly,  had 
another  good  year.  Revenues  have  again  reached 
record levels, 15% up to £196.8m (2017: £171.0m) while 
adjusted  profit  before  tax  rose  by  21%  to  £29.3m. 
Fully diluted adjusted earnings per share rose by 19% 
to 27.8p.

These results were influenced by three major factors: 
strong organic growth in the second half of the year 
alongside  additional  well-executed  acquisitions; 
offset  by  some  negative  impact  from  the  relative 
strength  of  Sterling.  Organic  growth  that  had  been 
modest amid the political and economic uncertainty 
of the first half of the year, returned to more familiar 
levels  in  the  second,  with  many  of  the  Group’s 
businesses turning in strong performances. 

During the year the group benefited from the addition 
of  Velocity,  Elvis  and  post  year  end  Brandwidth,  all 
strong digital agencies; and Circle and Charterhouse, 
two highly specialist research businesses joining MIG 
(formerly  Morar).  We 
saw  excellent 
from  Beyond  and  M  Booth  and 
performances 
relatively  new  acquisitions  such  as  Publitek  made 
significant contributions.

again 

We continue to place the highest priority on retaining 
an  outstanding  and  diverse  pool  of  talent.  As  I 
observed last year, however smart the strategy, it will 
only succeed if the right people are in the right roles, 
appropriately  incentivised  and  importantly,  working 
for the right clients. Such high calibre customers are 
essential for a business like Next 15 and we continue 
to work with many of the world’s most important and 
exciting  companies  such  as  Facebook,  Google  and 
Amazon.  During 
the  year  we  also  significantly 
expanded our relationship with Samsung and added 
disruptive technology businesses such as Slack.

We  care  greatly  about  the  maintenance  of  safe  and 
supportive  agency  cultures  in  which  diverse  voices 
are not only respected but actively encouraged. We 
believe  that  a  diverse  workforce  is  not  just  a  social 
good, but a commercial advantage. We will continue 
to lay strong emphasis on fair practices in our hiring 
and talent development practices, and this will be a 
continuing focus for the Board in the next 12 months. 

The  Group  recognises  the  importance  of  imminent 
European  privacy  legislation  and  is  ready  to  work 
within its constraints. 

Looking to the year ahead, I’m pleased to report that 
the  business  remains  well-placed  to  deliver  further 
growth  both  organically  and  through  acquisitions. 
The Board retains its aversion to high levels of debt, 
so 
larger  acquisition  opportunities  present 
themselves, we will pursue them only with the support 
of our shareholders.

if 

On behalf of the Board, I would like to thank the 1,700+ 
people  who  make  up  Next  15.  It’s  their  hard  work, 
creativity and ingenious use of data and technology, 
indeed  their  appetite  for  change,  that  makes  the 
Group what it is today.

Richard Eyre CBE
Chairman
12 April 2018

07

Strategic ReportWE AT NEXT 15 ARE NET 
BENEFICIARIES FROM THE 
DISRUPTION OF MARKETING 
BY TECHNOLOGY

08

C H I E F  E X E C U T I V E O F F I C E R ’ S  S TAT E M E N T

Dear Shareholders,

Over  the  last  decade 
technology 
has 
disrupted, among other 
things:  retail,  financial 
services, 
real  estate, 
healthcare,  the  media 
industry  and  the  travel 
industry. 
truth 
technology  is  now  the 
vital  ingredient  in  almost  every  business.  It  should 
therefore come as no shock to learn that it has also 
transformed marketing. Technology, thanks to machine 
learning  and  its  application  across  the  internet,  is 
capable of finding the best way to reach people and 
it can do that at exactly the right time. Many in our 
industry would still argue that a ‘Big Idea’ is all you 
need for effective marketing. They are wrong. 

In 

Contrast  what  technology  can  do  with  a  more 
traditional  approach  and  you  can  see  that  old 
methods that effectively took a good idea, wrapped it 
in  assumptions  based  on  panel  research  and 
‘experienced  guesswork’  such  as  what  TV  shows 
might work best, and you quickly see that a great idea 
applied  across  traditional,  unscientific  platforms  will 
to  modern  campaigns  where 
lose  every 
technology  predicts  users’  intentions,  location  and 
interests and serves up the content and experience 
most likely to influence their decision.

time 

At  Next  15  we  are  embracing  this  change.  We  are 
pushing  to  add  businesses  to  the  Group  that  are 
technology  and  data-driven.  This  doesn’t  mean  we 
shun  creativity  –  quite  the  opposite.  We  esteem 
creativity but only when it is fully served by technology 
and data. Many of the businesses we have added in 
the  last  year  like  Velocity,  Elvis  and  post  year  end, 
Brandwidth, have outstanding creativity in their DNA. 
But they also get technology and its importance. For 
example,  Brandwidth  is  working  with  its  clients  to 
ensure they understand how to use the various voice 
technologies that have emerged in the last few years 
such as Amazon’s Alexa or Apple’s Siri. 

Taking a moment to reflect on the potential impact of 
voice,  hitherto  it  would  have  been  easy  to  dismiss 
technology  like  Siri  as  a  mildly  annoying  gimmick. 
In  truth  Alexa,  Cortana,  Siri  and  Google  Home  will 
transform  the  way  we  all  live,  work  and  play.  

The devices that house these technologies don’t just 
respond  when  asked  questions.  They  can,  when 
invited, listen and learn what is going on in your home 
or office. Like a great concierge, they can be gathering 
information on topics you are considering, anticipating 
your needs. They make technology an integral part of 
your life rather than an add-on or something you ‘do’. 
Right  now,  we  tend  to  interact  with  technology  in  a 
very defined way. We sit at a computer or stare at our 
phones.  With  voice  we  can  carry  on  with  tasks  and 
have  technology  interact  without  us  having  to  stop 
and  give  them  our  attention.  Take  something  as 
simple as cooking. Today, voice technology can talk 
you through a recipe without you having to wash your 
hands to clean off the flour. In other words, it changes 
the  whole  experience.  If  it  can  do  that  for  baking 
bread  what  can  it  do  for  your  kid’s  homework  or 
paying your bills?

We at Next 15 are net beneficiaries from the disruption 
of  marketing  by  technology.  We  are  growing  faster 
than the traditional agency groups and we are able to 
attract businesses and talent that they can’t. We can 
do  this  because  we  don’t  have  a  huge  legacy 
advertising business to protect as it steadily declines. 
Instead we have modern marketing businesses that 
have  embraced  technology,  the  power  of  data  and 
are  using  them  to  unleash  their  creative  talents  in 
ways that are more effective. This is why the pillars of 
the Next 15 Group are Creativity, Data and Technology. 

At the end of the day, our customers hire us to help 
them succeed. Success comes by being the best you 
can be and by ensuring that your probability of being 
able to deliver the desired result is as high as it can 
be. Technology and data are the heart of the solution 
to that challenge. If we embrace technology and data, 
we  can  use  these  assets  to  predict  what  marketing 
activities  will  enable  a  business  to  succeed  AND 
deliver that activity in the most efficient and effective 
manner.  When  Kotler  defined  marketing  as  the 
identification  and  satisfaction  of  customer  needs, 
technology  was  in  its  infancy  and  that  process  of 
identifying  and  satisfying  was  at  best,  hit  and  miss. 
With technology we can now more accurately identify 
and satisfy needs AND we can do it in an instant.

Tim Dyson
Chief Executive Officer
12 April 2018

09

Strategic Report 
 
 
 
 
B U S I N E S S  M O D E L

Our mission

NEXT 15 AIMS TO BECOME THE WORLD’S MOST 
RESPECTED TECHNOLOGY AND DATA-DRIVEN 
COMMUNICATIONS GROUP

T E C H N O LO GY

I N N OVAT I O N 
C O N S U LT I N G

DATA

X

C O N T E N T

10

S T R AT E G Y

Strategy and objectives

The Group continues to build a portfolio of businesses that cater to the subtly different needs of the various 
market sectors and geographies in which it operates. At the same time, the Group seeks to attract the best 
talent in the industry by creating excellent career paths that enable people to take part in international business 
and,  where  appropriate,  help  with  the  formation  of  new  Group  businesses,  new  service  divisions,  or  new 
international locations. 

Three objectives: 
1)  Build and buy technology-enabled content and data businesses.

2) Leverage strength of US businesses and their relationships with high growth companies.

3) Drive higher level consulting around business-critical activities.

Data
Data  and  analytics  are  increasingly  embedded 
across the group; we believe that over time this will 
drive  growth 
technology  and  content 
businesses  as  customers’  marketing  activities 
increasingly utilise these tools to predict campaign 
success and spend levels. 

in  our 

Approach to acquisitions: strength and success
We  deliver  consistently  good  results  for  investors 
because we stay true to our principles. These include 
building  a  group  of  businesses  that  organically  fit 
together,  are  passionate  about  what  they  do,  and 
have strong leadership teams empowered to pursue 
their own vision of success. 

Innovation consulting
Marketing can no longer simply put the best face on a 
company. To be effective it has to help redesign the 
company and its products so that it can succeed. As a 
business  we  are  keen  to  move  away  from  simply 
putting lipstick on the pig and towards a business that 
is helping design the pig.

Content
The body of content that surrounds a brand is a crucial 
part  of  how  a  brand  is  perceived.  Creating  digital 
content  that  can  be  seen,  regardless  of  technology 
platform,  app  or  language  is  a  crucial  part  of  any 
brand’s marketing.

Technology
Technology is now the essential partner of even the 
biggest creative idea. By utilising the right platforms 
and technologies, businesses can now serve up the 
right  content  to  the  right  people  at  the  right  time 
without  the  need  for  a  traditional  set  of  marketing 
activities.  Furthermore,  as  Google,  Facebook  and 
Amazon increase their reach to consumers, the ability 
of agencies to understand the best ways to use their 
platforms becomes increasingly important.

Invest in the best talent
Our people are at the heart of everything we do. As a 
Group we focus on the ‘who’ before the ‘what’. This 
principle espoused by the author Jim Collins, creates 
a  different  way  of  running  a  Group.  In  essence  it 
pushes you to trust key talent to drive their business 
in  the  direction  they  believe  is  best,  instead  of  the 
Group telling leaders what is best.

Growth in North American markets
Next  15  remains  ambitious  and  is  committed  to 
expanding  the  international  presence  of  its  existing 
brands, with the possibility of further acquisitions if the 
strategic fit and value is compelling. In the last few years 
the  bulk  of  the  Group’s  efforts  have  been  around 
strengthening our UK and US businesses as we believe 
these markets will drive our long term success.

Diversity and inclusion
Next 15 believes that a diverse workforce is not just a 
social  good,  but  a  commercial  advantage.  Fair 
practices in hiring and talent development, as well as 
maintaining safe and supportive agency cultures are 
key to the Group’s success and the encouragement 
of diverse voices within it.

11

Strategic ReportF I N A N C I A L  R E V I E W

Another year of significant progress across the Group
We have had a very positive year where we have significantly strengthened our data capability and invested 
in content and digital agencies, alongside simplifying our portfolio of agencies. 

In total for the 12 months to 31 January 2018, the Group delivered revenue of £196.8m, adjusted operating profit 
of £30.0m, adjusted profit before income tax of £29.3m and adjusted diluted earnings per share of 27.8p. This 
compares with revenue of £171.0m, adjusted operating profit of £25.0m, adjusted profit before income tax of 
£24.2m and adjusted diluted earnings per share of 23.4p for the 12 months to 31 January 2017.

Key performance indicators

Adjusted results

Revenue

EBITDA

Operating profit

Operating profit margin

Net finance expense

Share of profits of associate

Profit before income tax

Tax rate on adjusted profit

Diluted earnings per share

Year to
31 January 
2018
£m

Year to 
31 January 
2017
£m

196.8

34.4

30.0

15.3%

 (0.7)

–

29.3

20.0%

27.8p

171.0

29.0

25.0

14.6%

(0.5)

(0.3)

24.2

22.0%

23.4p

Growth 
%

15%

19%

20%

21%

19%

In  order  to  better  aid  shareholders’  understanding  of  the  underlying  performance  of  the  business,  I  have 
focused my comments on the adjusted performance of the business for the 12 months to 31 January 2018 
compared with the 12 months to 31 January 2017. The commentary refers to financial measures which have 
been adjusted to take account of amortisation, impairments, brand equity incentive schemes, restructuring 
charges and certain other non-recurring items.

Statutory  revenues  for  the  year  were  £196.8m  (2017:  £171.0m)  which  resulted  in  profit  before  income  tax  of 
£13.3m, compared with £2.9m in the prior year. Diluted earnings per share were 10.5p, compared with 1.5p in 
the previous year.

Statutory results

Revenue

Profit before income tax

Diluted earnings per share

Year to
31 January 
2018
£m

Year to
31 January 
2017
£m

196.8

13.3

10.5p

171.0

2.9

1.5p

12

Adjusted 
operating profit
£30.0m +20%
(2017: £25.0m)

(2016: £16.5m)

Adjusted operating 
profit margin 
15.3%
(2017: 14.6%)

(2016: 12.7%)

Adjusted  
EBITDA
£34.4m +19%
(2017: £29.0m)

(2016: £19.2m)

Review of adjusted results to 31 January 2018
Group profit and loss account
The last 12 months have been a period of significant progress across the Group. We have grown our total group 
revenues by 15% and by 5.2% on an organic basis, which was a material improvement on the rate we achieved 
in our first six months, whilst achieving a record operating profit margin of 15.3%. Our Beyond, M Booth and 
Publitek agencies have been stand out performers, whilst we have achieved solid performances pretty much 
across the portfolio.

In addition, we have benefited from the series of operational improvements we undertook last year, as we 
merged Lexis into Text, Bourne into Twogether and Story into M Booth. This has had the benefit of simplifying 
the group’s operating structure as well as increasing our underlying operating margins.

The Group adjusted operating margin increased to 15.3% from 14.6% in the prior year.

Reconciliation of adjusted operating profit to statutory operating profit

Adjusted operating profit

Share-based payment charge and charges associated with equity transactions 
accounted for as share-based payments

Deal costs

Costs associated with restructuring 

Charge associated with office moves

Amortisation of acquired intangibles

Statutory operating profit

Year to
31 January 
2018
£m

Year to 
31 January 
2017
£m

30.0

25.0

(3.1)

(0.5)

(1.7)

(0.5)

(7.0)

17.2

(10.5)

(0.4)

(0.7)

–

(5.5)

7.9

We  incurred  £0.1m  of  share  based  payment  charges  relating  to  deferred  payments  on  the  acquisition  of 
IncrediBull, and £3.0m relating to new equity growth share arrangements for Encore, Text, Bite US and OutCast. 
We incurred £0.5m of deal costs arising on acquisitions completed during the year.

We incurred £1.7m of exceptional restructuring costs incurred on the operational simplification exercise we 
undertook during the year principally relating to Story and Bourne. Finally, we incurred £0.5m of double rent 
associated with office moves for Text US and Twogether during the year.

Adjusted results represent the audited performance, adjusted to exclude amortisation, restructuring charges, brand equity incentive schemes, 
movements in acquisition-related consideration and certain other non-recurring items. They are reconciled to the statutory results in notes 2 and 
5 to the financial statements. 

13

Strategic ReportF I N A N C I A L  R E V I E W  C O N T I N U E D

Review of adjusted results to 31 January 2018 continued
Revenue bridge (£m) 

210

200

190

m
£

180

170

160

171.0

Year to 
31 January 2017

+12.8
+7.5%

+4.1
+2.4%

196.8
+15.0%

+8.9
+5.2%

Organic growth

Acquisitions

Foreign exchange

Year to 
31 January 2018

Taxation
The adjusted effective tax rate on the Group’s adjusted profit for the year to 31 January 2018 was at a rate of 
20%, compared to the statutory rate of 30%. This was below the rate achieved in the previous period of 22% 
of  adjusted  profit  before  tax  as  we  benefited  from  a  higher  proportion  of  our  profit  coming  from  lower  tax 
regimes such as the UK and the successful resolution of a number of historic tax queries. 

The Group welcomed the enactment of the U.S. Tax Cuts and Jobs Act on 22 December 2017, which reduced 
the rate of US federal corporate income tax from 35% to 21% from 1 January 2018. Next 15 Management had 
taken pre-emptive measures to ensure the Group would be in a position to benefit from the rate reduction from 
the outset with minimum impact to historical earnings. As such, the Group’s Effective Tax Rate for the year 
ended 31 January 2018 reduced by 2% to 20% which Management believes is a sustainable long-term Effective 
Tax Rate for Next 15. The Group does not have any open tax audits, nor does it have any complex structures in 
place to manage its taxes which could give rise to future challenges from tax or competition authorities. 
2014

Earnings
Diluted adjusted earnings per share have increased by 19% to 27.8p for the year to 31 January 2018 compared 
with 23.4p achieved in the prior period, as a result of improved profitability and a lower underlying tax rate.

Segmental review

Year ended 31 January 2018

Revenue

Organic revenue growth1 

Adjusted operating profit

Adjusted operating margin

Year ended31 January 2017

Revenue

Organic revenue growth 

Adjusted operating profit

Adjusted operating margin

UK
£’000

EMEA
£’000

USA
£’000

APAC
£’000

Head office
£’000

Total
£’000

58,329

7.6%

12,984

22.3%

42,638

3.7%

8,042

18.9%

7,851

3.4%

752

9.6%

7,166

5.7%

647

9.0%

115,941

14,690

5.1%

23,181

20.0%

107,008

12.6%

22,347

20.9%

(0.7%)

2,002

13.6%

14,201

6.4%

2,162

15.2%

–

–

196,811

5.2%

(8,893)

30,026

15.3%

 171,013

9.9%

24,970

14.6%

–

–

(8,228)

–

1 

 Organic growth is the constant currency growth for the 12 months to 31 January 2018 compared to the 12 months to 31 January 2017, excluding 
the impact of acquisitions until they have been in the Group for more than one year.

14

 
US
Our US businesses have continued to perform well led by our Beyond, M Booth and Bite brands. In the year to 
31 January 2018 revenues grew by 8.3% to £115.9m from £107.0m which equated to an organic growth rate of 
5.1%, taking account of movements in exchange rates. Margins have remained consistently strong at around 
20%, but were impacted by the short-term investment in taking a number of our UK brands such as Twogether, 
Agent3  and  MIG  to  the  US,  where  we  are  now  beginning  to  see  signs  of  significant  revenue  growth.  We 
incurred £0.8m in exceptional restructuring costs as we integrated Story into M Booth and incurred double rent 
of £0.4m as we moved our Text brand into new premises in New York. The adjusted operating profit from our 
US businesses was £23.2m compared with £22.3m in the previous 12 months to 31 January 2017.

UK
The UK businesses have delivered a very encouraging performance over the last 12 months, with revenue 
increasing by 36.8% to £58.3m from £42.6m in the prior period. This growth was mainly due to a busy period 
on the acquisitions front, but we also delivered organic revenue growth in the UK of 7.6% with a double digit 
organic  revenue  performance  in  the  second  half.  The  adjusted  operating  profit  increased  to  £13.0m  from 
£8.0m in the prior year with the adjusted operating margin increasing to 22.3% from 18.9% in the prior period.

As  mentioned  earlier,  the  improved  performance  in  the  UK  has  been  delivered  due  to  very  strong 
performances from our UK portfolio of agencies, in particular Beyond and Publitek, as well as the acquisition 
of a number of high-growth, high-margin agencies, alongside a number of self-help measures. We merged 
our consumer PR agency Lexis into our Global agency Text 100 and merged our digital agency Bourne with 
its sister agency Twogether. 

In July we acquired Velocity, a B2B digital agency with a focus on technology clients. In the same month MIG, 
our data business, acquired Circle Research a B2B market research consultancy.

In  September  we  added  two  further  businesses:  Elvis  Communications,  a  UK  based  integrated  digital 
agency with a focus on consumer brands. Clients include global brands such as, Cadbury, Honda, Stella 
Artois, Budweiser, Corona and Kenco, and MIG acquired Charterhouse, a leading specialist financial market 
research consultancy. 

After the year end, on 6 February 2018, we acquired Brandwidth, a UK based digital innovation agency, with 
clients including clients Toyota, Royal Caribbean, Citroen, Kia and Vodafone.

EMEA
We have delivered a solid trading performance in EMEA as we have continued to focus our efforts on markets 
of potential scale. Revenue increased by 9.6% to £7.9m (2017: £7.2m) and adjusted operating profit increased 
to £0.8m at an improved adjusted operating margin of 9.6%.

APAC
Revenue increased by 3.4% to £14.7m (2017: £14.2m), however the operating margin deteriorated slightly to 
13.6% from 15.2% in the prior period and the operating profit decreased to £2.0m (2017: £2.2m) as we invested 
in upgrading our talent and IT infrastructure across the region.

15

Strategic ReportF I N A N C I A L  R E V I E W  C O N T I N U E D

Cash flow

Cash flow KPIs

Net cash inflow from operating activities before changes in working capital

Working capital movements

Net cash generated from operations

Income tax paid

Investing activities

Dividend paid to shareholders

Net increase in bank borrowings

Year to 
31 January
2018 
£m

Year to 
31 January
2017 
£m

33.1

(4.2)

28.9

(4.3)

(19.4)

(4.1)

4.5

26.5

6.3

32.8

(2.0)

(30.6)

(3.3)

11.6

The net cash inflow from operating activities before changes in working capital for the year to 31 January 2018 
increased to £33.1m from £26.5m in the prior period. Our management of working capital remained good with 
a small outflow reflecting the growth in the Group and an exceptional performance in the prior period. This 
resulted in our net cash generated from operations before tax being £28.9m (2017: £32.8m). Income taxes paid 
increased  to  £4.3m  from  £2.0m  in  the  prior  year  reflecting  increased  UK  profitability  and  the  impact  the 
resolution of historic tax issues had in the prior year. 

Our strong cash flow and increased £40m facility have allowed us to continue to invest in acquisitions. Our 
investment in acquisitions reflects the acquisitions of Velocity, Circle, Elvis Communications and Charterhouse 
and the settlement of contingent consideration to Encore, MIG and Connection Media. The reduction in the 
cash out-flow from investing activities from £30.6m to £19.4m also reflects a reduction in capital expenditure 
following the consolidation of properties in the UK and US in previous years. 

Dividends paid to Next 15 shareholders increased to £4.1m from £3.3m in the prior period reflecting the strong 
trading  and  our  confidence  in  the  future.  Net  interest  paid  to  the  Group’s  banks  increased  due  to  higher 
borrowings to approximately £0.8m (2017: £0.7m).

Balance sheet
The Group’s balance sheet remains in a healthy position with net debt as at 31 January 2018 of £11.6m reflecting 
0.3x adjusted EBITDA (2017: £11.4m).

Treasury and funding
The Group operates a five-year £40m revolving credit facility (“RCF”) with HSBC, having extended it in July 2017 
from the previous £30m four-year facility. The facility is primarily used for acquisitions and is due to be repaid 
from the trading cash flows of the Group. The facility is available in a combination of sterling, US dollar and 
euro  at  an  interest  margin  dependent  upon  the  level  of  gearing  in  the  business.  The  Group  also  has  a 
US  facility  of  $7m  (2017:  $6m)  which  is  available  for  property  rental  guarantees  and  US-based  working 
capital needs.

As part of the facilities agreement, Next 15 has to comply with a number of covenants, including maintaining 
the multiple of net bank debt before earn-out obligations to adjusted EBITDA below 1.75x and the level of net 
bank  debt  including  earn-out  obligations  to  adjusted  EBITDA  below  2.5x.  Next  15  has  ensured  that  it  has 
complied with all of its covenant obligations with significant headroom.

On 5 February 2018 the Group extended its facilities agreement with HSBC further to include a loan of £20m 
in  addition  to  the  RCF  of  £40m  which  is  available  until  5  July  2022.  The  £20m  loan  was  drawn  down  on 
9 February 2018 and is repayable in equal annual instalments. The last repayment is due in December 2021 
and the loan bears interest at the same margin plus LIBOR as the RCF. 

Peter Harris
Chief Financial Officer
12 April 2018

16

H O W  W E  M A N AG E O U R   R I S K S

Risk management
Next  15  is  exposed  to  a  variety  of  risks  that  can  have  financial,  operational  and  regulatory  impacts  on  our 
business performance. The Board recognises that creating shareholder returns is the reward for taking and 
accepting risk. The effective management of risk is therefore critical to supporting the delivery of the Group’s 
strategic objectives.

Risk management and internal control
The  Board  has  ultimate  responsibility  for  the  Group’s  system  of  internal  control  and  for  reviewing  its 
effectiveness at least annually. This control system is designed to manage rather than eliminate risk of failure 
to  achieve  business  objectives  and  to  provide  reasonable  but  not  absolute  assurance  that  assets  are 
safeguarded  against  unauthorised  use  or  material  loss,  that  its  transactions  are  properly  authorised  and 
recorded  and  that  material  errors  and  irregularities  are  prevented  or,  failing  which,  are  discovered  on  a 
timely basis.

The Board has established a continuous process for identifying, evaluating and managing the significant risks 
the Group faces and for determining the nature and extent of the significant risks it is willing to take in achieving 
its strategic objectives. The Board regularly reviews the process, which has been in place for the period ended 
31 January 2018 and up to the date of signing the annual report and accounts, to safeguard the Group’s assets 
and  enhance  over  time  the  value  of  shareholders’  investment.  The  Board  also  regularly  reviews  the 
effectiveness of the Group’s system of internal control in accordance with revised guidance on internal control 
published by the Financial Reporting Council.

Internal controls review
The  Group’s  internal  control  and  risk  management  activities  are  managed  through  two  primary  activities: 
Board-led business risk reviews plus a supporting set of internal controls, and an Internal Audit review of the 
design and operation of internal controls.

Business risk reviews
Business risk evaluation takes place at an operating company level performed by brand management and by 
the Board for the Group-wide risks. Having identified risks, operating companies regularly monitor, review and 
update the risks, assessing the extent and likelihood of each risk. The principal risks of the Group are subject 
to review by the Board, which produces a significant risks review for the Group.

Internal Audit
The  Group  formed  an  Internal  Audit  function  in  2012  to  provide  assurance  over  the  Group’s  control 
environment with lead internal auditors in the US and the UK. A risk-based approach is used to prioritise the 
focus of Internal Audit. The team maintains a detailed understanding of the processes and controls in place 
around the Group and regularly highlights control recommendations to management in adherence with a 
standardised Group controls matrix. This is supported by a monthly self-certification checklist submitted by 
local  finance  teams  to  confirm  that  controls  identified  are  continuing  to  operate.  The  next  phase  of  the 
controls work, which commenced in 2015, is to test the operating effectiveness of the controls identified on 
a periodic and rotational basis.

17

Strategic ReportH O W  W E  M A N AG E O U R R I S K S  C O N T I N U E D

Internal Audit continued
The Internal Audit function also has responsibility for reviewing the operating companies’ balance sheets on a 
monthly basis to provide greater comfort to the Group finance team, as well as ad hoc pieces of work, such as 
audits of financial results used to determine earn-out payments and due diligence on acquisitions.

The Board gains assurance over the adequacy of design and operation of internal controls across the Group 
through the following process:

•  significant findings from Internal Audit engagements are reported to management, the executive Directors 
and the Audit Committee. Reporting covers significant risk exposures and control issues, including fraud 
risks, governance issues and other matters needed or requested by the Board;

•  depending on the risk associated with any weaknesses noted, recommendations made are followed up and 

reported back to the Audit Committee until they are adequately resolved; and

•  Internal Audit independently reviews the risk identification procedures and control processes implemented 

by management and advises on policy and procedure changes.

Internal Audit presents findings of reports to the Audit Committee at each Audit Committee meeting.

During  the  course  of  its  review  of  the  risk  management  and  internal  control  systems,  the  Board  has  not 
identified nor been advised of any failings or weaknesses, which it has determined to be significant. Therefore 
a confirmation in respect of necessary actions has not been considered appropriate.

Whistle blowing and UK Bribery Act 2010
Whistle blowing procedures are in place for individuals to report suspected breaches of law or regulations 
or  other  malpractice.  The  Group  has  implemented  an  anti-bribery  code  of  conduct  which  is  intended  to 
extend to all the Group’s business dealings and transactions in all countries in which it or its subsidiaries and 
associates operate.

18

P R I N C I PA L  R I S K S  A N D  U N C E R TA I N T I E S

The  system  of  risk  management  used  to  identify  the  principal 
risks facing the Group is described on page 17. Risk identification 
and evaluation, including the nature, likelihood and materiality of 
the risks affecting each Group business, is owned and assessed 
by management and reviewed periodically. The Board and the 
Audit Committee review risks and assess and monitor actions to 
mitigate them.

On  the  basis  of  these  assessments,  the  risks  outlined  below 
are those that the Group believes are the principal and material 
risks.  The  matters  described  below  are  not  intended  to  be  an 
exhaustive list of possible risks and uncertainties and it should 
be noted that additional risks, which the Group does not consider 
material, or of which it is not aware, could have an adverse impact.

Change 
in risk

C

C

Risk description 

Operational risk

Mitigating actions

Reliance on key customers
Losing  a  major  client  unexpectedly  can  have  a 
significant impact on the resourcing, revenue and profit 
of an individual brand. The impact of this will depend 
on the brand.

The Group’s strategy is to build a portfolio of brands which is 
diversified  across  different  communications  markets  and 
geographic  regions.  As  well  as  growing  organically,  the 
Group  expands 
typically 
increases this diversification across the Group. 

through  acquisitions  which 

Staff retention and recruitment
The Group relies on highly skilled employees, who are 
vital  to  its  success  in  building  and  maintaining  client 
relationships  and  winning  new  work.  The  market  for 
these  employees  is  competitive  and  there  is  a  risk  we 
are unable to attract or retain the best talent.

Regular  client  feedback  is  sought  (for  instance,  via  client 
surveys) and appropriate steps are taken to retain existing 
clients.

The  Board  regularly  reviews  the  Group’s  reliance  on  key 
customers  through  top  ten  client  analysis  and  reviews  of 
customers with revenues greater than US$1m per annum. The 
Group is not deemed to be overly reliant on any one customer.

The  Remuneration  Committee  considers  the  retention  and 
incentive  mechanisms  in  place  for  key  personnel  at  both 
brand  and  Group  level,  and  reviews  remuneration  trends 
across  the  Group  to  ensure  we  attract  and  retain  the  best 
talent within the Group.

A succession plan is being developed and reviewed for the 
Board and for key senior individuals within the brands and 
at Group. 

The Group’s human resources teams seek to recruit skilled 
employees  and  to  offer  exciting  and  challenging  career 
opportunities  with  competitive  remuneration  and  benefits. 
Policies are regularly reviewed to ensure high levels of staff 
motivation and development. Where possible the businesses 
ensure  that  client  relationships  are  maintained  as  a  team 
rather than by an individual.

Remuneration and incentive schemes
The  Group  operates  a  number  of  earn-out  mechanisms 
and incentive schemes in order to attract and retain senior 
talent across the Group. As we look to be flexible in how 
we incentivise our talent these schemes can be complex. 
This gives rise to a local risk of management override and 
financial misreporting.

The  Remuneration  Committee  reviews,  challenges  and 
approves all incentive schemes across the Group. External 
advisers are used where necessary to advise the Board and 
individuals on any new schemes.

Internal audits are performed on any local accounts involved in 
the determination of earn-out or incentive payments.

B

C Increase  B Static  D Decrease

19

Strategic ReportP R I N C I PA L  R I S K S  A N D U N C E R TA I N T I E S  C O N T I N U E D

Risk description 

Operational risk continued

Mitigating actions

Cyber security risk
The  Group  notes  the  increased  risk  facing  companies 
from third-party attempts to exploit weaknesses in cyber 
security, which is constantly evolving.

Inadequate security could lead to business disruptions, 
damage to reputation and loss of assets.

Data protection regulation
With  the  implementation  of  General  Data  Protection 
Regulation  in  May  2018  and  changes  to  Privacy  in 
Electronic  Communications  Regulation  there  is  a  risk 
that  if  the  Group  has  not  updated  the  impacted  client 
contracts, implemented suitable procedures or modified 
certain  business  processes  that  it  could  fall  foul  of  the 
regulations leading to fines and reputation damage. 

Technology/IT infrastructure
The  risks  associated  with  the  IT  environment  include 
failure to deliver projects on time and on budget and lack 
of management information.

The Group has grown, both organically and by acquiring new 
businesses, which has resulted in the use within the Group of 
a number of legacy accounting and operating systems.

Access  controls,  firewalls  and  virus  checkers  supported  by 
basic policies are in place and security awareness training has 
been  completed.  The  next  phase  of  updating  our  business 
continuity plan and further upgrading our identity and access 
management is due to be completed in H1. 

The  Group  has  expanded  its  IT  security  team  in  order  to 
continue to monitor and improve the Group’s IT security in 
light of the continually evolving threat.

The Group has performed its own risk assessment, sought 
advice  from  external  advisers,  and  held  briefings  across 
the  Group.  The  legal  team  together  with  other  business 
functions  are  in  the  process  of  reviewing  and  updating 
client contracts, and implementing policies and procedures 
across the Group.

We  continue  to  monitor  further  upcoming  changes  to  data 
protection  and  privacy  regulation  and  assess  the  potential 
impact on the Group.

The Group is engaged in the implementation of a common 
finance  IT  platform  which  is  largely  completed  with  the 
exception  of  recent  acquisitions.  The  common  finance 
the 
system  gives 
effectiveness  and  appropriateness  of  local  controls.  The 
implementation  is  supported  by  consultants  and,  where 
possible, by using internal teams to reduce the risk of relying 
on third parties.

the  Group  greater  visibility  over 

Our IT infrastructure is in the process of being updated as 
part of the cyber security project alongside a review of our 
business continuity plans in place.

The Group has insurance cover in place to mitigate against 
business disruption.

Speed of change in the digital marketing space
As the marketing and communications landscape evolves 
through  the  opportunities  provided  by  digital  channels, 
there is a risk that some businesses lack the resource to 
transition effectively.

The  Group  follows  a  strategy  of  focusing  acquisitions  on 
technology-driven marketing agencies. It also encourages all 
of the brands to have data and technology as a central part of 
their  business.  This  is  monitored  through  regular  meetings 
between the executive Directors and the brands, and through 
our annual Group-wide strategy session.

Misappropriation of assets
Particularly in smaller brands with fewer opportunities to 
segregate duties, there is a risk that, without appropriate 
oversight and review, there could be fraudulent activity or 
misreporting of financial information.

Overseen by the Audit Committee, the Internal Audit function 
provides  assurance  of  the  Group’s  control  environment,  with 
particular focus given to segregation of duties.

The  consolidation  of  the  Group’s  banking  facility  under 
HSBC gives the Group greater control and visibility over its 
cash balances.

C Increase  B Static  D Decrease

Change 
in risk

C

C

C

C

B

20

Change 
in risk

C

C

C

B

Risk description 

Financial risk

Mitigating actions

Macroeconomic uncertainty
Following recent changes in the political environment, the 
Group faces uncertainty in both the UK and the US, its two 
largest  territories.  In  uncertain  political  and  economic 
times  there  is  an  increased  risk  that  customers  cut 
marketing  spend  leading  to  reduced  revenue  and  profit 
for the Group.

Liquidity risk
Cash  outflows  related  to  significant  acquisition-related 
obligations are unevenly spread throughout the year.

There  would  be  a  risk  to  the  business  if  working  capital 
were not appropriately managed to maximise the growth 
of the business.

There  is  an  undiversified  risk  around  going  concern  if 
there is a breach of covenants.

Currency risk
As a result of global operations the Group’s results can be 
affected by movements in foreign exchange rates against 
sterling. The Group has transactional currency exposure 
in  the  US,  EMEA  and  APAC,  including  foreign  currency 
bank accounts.

The Group’s strategy of building a portfolio of brands which is 
diversified  across  different  communications  markets  and 
geographic regions minimises the risk that the Group is overly 
reliant on any one territory, sector or client. 

Regular  client  feedback  is  sought  (for  instance,  via  client 
surveys) and appropriate steps are taken to retain existing 
clients.  The  Board  continues 
latest 
macroeconomic  developments  to  inform  the  Group-wide 
strategy.

to  monitor 

the 

The Board has always maintained a prudent approach to taking 
on debt and the Group manages its risk of a shortage of funds 
with a mixture of long and short-term committed facilities. On 
5 July 2017 the Group entered into a new extended five-year 
£40m revolving credit facility with HSBC and on the 9 February 
2018, the Group drew down a new £20m term loan repayable 
over the period to July 2022 also with HSBC. 

All cash in the US is swept each night, and the majority of cash 
in  the  UK  is  in  a  central  cash  pool.  This  allows  the  working 
capital to be monitored by the Group Treasury function and 
the cash used to maximum benefit.

In addition global and local short-term cash flow forecasts are 
monitored on a daily basis by the Group Treasury function, and 
a four-year long-term cash flow model is monitored monthly.

Covenants are monitored regularly; they are forecast to have 
significant headroom within the foreseeable future.

The Board and the Group Treasury function consider the use of 
currency derivatives to protect significant US dollar and euro 
currency  exposures  against  changes  in  exchange  rates  on  a 
case-by-case  basis.  Net  investment  hedges  are  used  where 
appropriate for significant foreign currency investments.

The global and local short-term cash flow forecasts are used 
to monitor future large foreign currency payments, and natural 
currency hedging is used where possible across the Group.

The Group generates 70% of its revenue outside of the UK, 
and a proportion of it’s UK revenue is also billed in currencies 
other than GBP. The Group has therefore been impacted by 
the recent volatility of GBP. 

Compliance with laws and regulations
The  Group  operates  in  a  large  number  of  jurisdictions 
and, as a consequence, is subject to a range of regulations. 
Any failure to respond quickly to legislative requirements 
could result in civil or criminal liabilities, leading to fines, 
penalties  or  restrictions  being  placed  upon  the  Group’s 
ability to trade resulting in reduced sales and profitability 
and reputational damage.

The Group has maintained an in-house legal function over 
the  whole  of  its  life  as  a  public  company  and  also  uses 
external  legal  counsel  to  advise  on  local  legal  and 
regulatory requirements.

The  Group  has  an  in-house  tax  function  to  ensure 
compliance with tax legislation globally which consults with 
external advisers.

The Strategic Report as set out on pages 1 to 21 was approved by the Board on 12 April 2018 and signed on its behalf by:

Tim Dyson
Chief Executive Officer

21

Strategic ReportB OA R D  O F D I R E C TO R S

Richard Eyre CBE 
Chairman (age 63) 
Appointment May 2011 

N   A   R

Tim Dyson 
Chief Executive Officer (age 57) 
Appointment December 1991 

N

Peter Harris
Chief Financial Officer (age 56)
Appointment March 2014

Peter  Harris  joined  Next  15  as  its  Chief 
Financial  Officer  in  November  2013  and 
was  appointed  as  executive  Director  in 
March  2014.  He  is  also  currently  a  non-
executive director of Communisis plc and 
chairman of its audit committee, following 
appointment in July 2013.

the 

Peter’s 
spans 
financial  experience 
30  years  and  he  has  extensive  media 
experience,  having  spent 
last 
20  years  in  finance  roles  in  the  media 
sector.  He  was  previously  the  interim 
finance  director  at  Centaur  Media  plc, 
interim  CFO  of  Bell  Pottinger  LLP,  CFO 
of 
the  Engine  Group,  and  CFO  of 
19  Entertainment.  Prior  to  that,  he  was 
group finance director of Capital Radio plc. 
Peter has considerable experience in UK 
companies,  with 
and  US 
international exposure.

listed 

Richard Eyre was appointed in May 2011 as 
non-executive  Chairman  of  the  Group, 
Chairman of the Nomination Committee and 
member  of  the  Audit  and  Remuneration 
Committees.  His  appointment  was 
instrumental in moving Next 15 further into 
the  digital  marketing  arena.  Richard  is 
Chairman  of  the  UK  Internet  Advertising 
Bureau and the Media Trust.

Richard  has  41  years’  experience  across 
the  media  and  marketing 
industries, 
including  time  as  CEO  of  ITV  Network 
LTD,  Capital  Radio  plc  and  content  and 
strategy  director  of  RTL  Group  plc.  He 
has served as chairman of RDF Media plc, 
GCap plc, mobile games publisher I Play, 
mobile  tech  company  Rapid  Mobile  and 
The  Eden  Project.  He  was  also  a  board 
member at the Guardian Media Group plc, 
Grant  Thornton 
LLP  and  Results 
International LLP.

In  2013,  he  was  awarded  the  prestigious 
for  outstanding 
Mackintosh  Medal 
personal and public service to advertising 
and  in  the  2014  New  Year  Honours  list, 
Richard  was  awarded  a  CBE  for  services 
to advertising and the media.

Tim joined the Group in 1984 straight from 
Loughborough University and became its 
global  CEO  in  1992.  As  one  of  the  early 
pioneers  of  tech  PR,  he  has  worked  on 
major  corporate  and  product  campaigns 
with such companies as Cisco, Microsoft, 
IBM,  Sun  and  Intel.  Tim  oversaw  the 
flotation  of  the  Company  on  the  London 
Stock  Exchange  and  has  managed  a 
string  of  successful  acquisitions  by  the 
Group  including  The  OutCast  Agency,  M 
Booth and The Blueshirt Group in the US 
as  well  as  Morar,  Elvis,  Velocity  and 
Publitek  in  the  UK.  Tim  moved  from 
London  to  set  up  the  Group’s  first  US 
business  in  1995  in  Seattle  and  is  now 
based in Palo Alto.

Outside  Next  15,  Tim  has  served  on 
advisory boards of a number of emerging 
technology  companies.  Tim  has  been 
named  an  Emerging  Power  Player  by  PR 
Week US. In 2013, Tim was recognised on 
the  Holmes  Report’s  In2’s  Innovator  25, 
which  recognises  individuals  who  have 
contributed ideas that set the bar for the 
industry.  He  was  also  recently  named  in 
PR Week’s Power Book.

22

Penny Ladkin-Brand 
Non-executive Director (age 40)
Appointment July 2017

N   A   R

Penny joined Next 15 in July 2017 as non-
executive  Director.  She  chairs  the  Audit 
Committee  and 
the 
Nomination and Remuneration Committees.

is  a  member  of 

Penny  is  also  Chief  Financial  Officer  at 
Future plc and a chartered accountant with 
a background in digital media and expertise 
in  digital  monetisation  models.  Most 
recently,  she  was  commercial  director  at 
Auto Trader Group and previously a senior 
executive at Fitness First.

Genevieve Shore  
Senior Independent  
Non-executive Director (age 48)
Appointment February 2015

N   A   R  

Nick Lee Morrison 
General Counsel and 
Company Secretary (age 36)
Appointment January 2016

joined  Next 

Genevieve  Shore 
in 
February 2015 as non-executive Director. 
She  chairs  the  Remuneration  Committee 
and  is  a  member  of  the  Nomination  and 
Audit Committees.

15 

in 

Genevieve brings digital, technology and 
commercial  expertise  to  Next  15  from  a 
the  media,  education  and 
career 
technology  sectors.  Most  recently,  she 
was  Chief  Product  and  Marketing  Officer 
of  Pearson  plc  and  previously  Chief 
Information  Officer  and  Director  of 
Digital Strategy.

Nick  qualified  as  a  solicitor  at  Ashurst  in 
2008 where he stayed as an associate in 
the corporate department before moving 
to  Clifford  Chance  in  2011  to  focus  on 
corporate  and  M&A  work  for  a  range  of 
TMT sector clients.

In  2013  Nick  joined  the  Financial  Times 
Limited  as  in-house  legal  counsel  and  in 
2016 he joined Next 15 as General Counsel 
and Company Secretary.

at 

Santander 

is  also  a  non-executive 
Genevieve 
and 
director 
UK 
Moneysupermarket.com  Group 
PLC. 
She  is  also  a  non-executive  director  at 
the  Rugby  Football  Union  and 
the 
independently-owned  Arup  Ltd.  Until 
early  2018  she  was  an  advisory  board 
member  for  Lego  Education.  She  also 
in  a  number  of  education 
invests 
technology  start-ups  and  works  with 
female executives as a coach and mentor.

Chair of Committee

N Nomination Committee

A Audit Committee

R Remuneration Committee

23

GovernanceC O R P O R AT E G OV E R N A N C E  R E P O R T

The Board of Directors
The Board of Directors is responsible for the strategic 
direction, investment decisions and effective control 
of the Group. As at 12 April 2018 the Board comprised 
two  executive  Directors,  a  non-executive  Chairman 
and two non-executive Directors. 

Next 15 is delighted to welcome Penny Ladkin-Brand 
to the Board. Penny joined on 24 July 2017 and brings 
with her extensive digital media experience, and will 
be  a  valuable  addition  to  the  Next  15  Board.  Penny 
chairs  the  Audit  Committee  and  serves  on  the 
Nomination  and  Remuneration  Committees  of  the 
Board.  In  July  2015  she  was  appointed  as  Chief 
Financial Officer of Future plc, prior to which she was 
Commercial Director at Auto Trader Group plc.

Alicja  Lesniak  stepped  down  from  the  Board  in  her 
position as non-executive Director on 30 June 2017 
and  the  Board  thanks  Alicja  for  her  tremendous 
contribution as a non-executive Director. Next 15 has 
benefited greatly from her experience and knowledge 
and  we  wish  Alicja  every  success  in  the  future. 
Alicja retired as a Director after two three-year terms, 
having  served  on  the  Next  15  Board  and  as 
Senior  Independent  Director  and  Chair  of  the  Audit 
Committee since 2011.

Subsequently  Genevieve  Shore  took  up  the  role 
of  Senior  Independent  non-executive  Director  on 
1 July 2017.

Biographies of each of the Board Directors, including 
the  Committees  on  which  they  serve  and  chair,  are 
shown on page 22 to 23.

standards 

Chairman’s introduction
The Board is committed 
to  maintaining  approp-
riate 
of 
Corporate  Governance 
to  support  Next  15’s 
to 
strategy, 
managing the Company 
and 
subsidiaries 
(together, ‘the Group’) in 
a  flexible  and  effective 
manner  for  the  benefit  of  its  shareholders,  while 
fostering a corporate culture that encourages growth. 
The Board monitors the Company’s policies to ensure 
that  they  are  appropriate  for  the  nature,  size  and 
circumstances of the business.

and 

its 

This  Corporate  Governance  Report  sets  out  our 
approach to Governance, provides further information 
on  the  operation  of  the  Board  and  its  Committees, 
and explains how the Group seeks to comply with the 
Quoted Companies Alliance Code for Small and Mid-
sized Quoted Companies 2013 (the ‘QCA Code’). As 
an AIM-listed company, the Company is not required 
to comply with the UK Corporate Governance Code 
(the ‘UK Code’); however, the Board supports the UK 
Code and seeks to apply this when appropriate given 
the Group’s size and complexity.

We  acknowledge  that  shareholders  look  to  us  to 
promote the long-term success of the Company and, 
as Chairman, I recognise that it is my role to provide 
the leadership to enable it to do so effectively.

I look forward to meeting you at our Annual General 
Meeting (‘AGM’) on Friday 22 June 2018.

Richard Eyre CBE
Chairman
12 April 2018

24

The Board is satisfied that, between the Directors, it 
has an effective and appropriate balance of skills and 
knowledge, including a range of financial, commercial 
and  entrepreneurial  experience.  The  Board  is  also 
satisfied  that  it  has  a  suitable  balance  between 
independence  (of  character  and  judgement)  and 
knowledge of the Company to enable it to discharge 
its  duties  and  responsibilities  effectively.  No  single 
Director is dominant in the decision-making process.

The  Board  aims  to  convene  once  a  month,  with 
additional  meetings  being  held  as  required.  As  Tim 
Dyson is located in San Francisco, some of the Board 
meetings  are  held  by  telephone  conference.  The 
Board  meets  face  to  face  whenever  possible  and 
aims to do so at least quarterly. Details of Board and 
Committee meetings held during the reporting period 
and  the  attendance  records  of  individual  Directors 
can be found on page 26.

The Board’s responsibilities and processes
The principal matters considered by the Board during 
the period included:

•  the Group’s strategy, budget and financial 

resources;

•  the Group’s performance and outlook;

•  opportunities for the Group to expand by 

acquisition;

•  the Group’s financial results for the interim and 

year end;

•  review of the Group’s risk management and 

internal controls;

•  major capital projects and material contracts; and

•  Corporate Governance matters.

There is a schedule of matters specifically reserved 
for decision by the Board which is regularly reviewed 
and 
the  Group’s  website  at  
www.next15.com.

is  displayed  on 

At  each  Board  meeting  there  is  a  financial  and 
business review and Board members receive monthly 
trading  results,  together  with  detailed  commentary. 
Each  Board  member  receives  a  Board  pack  in 
advance  of  each  meeting  which  includes  a  formal 
agenda together with supporting papers for items to 
be discussed at the meeting.

rules, 

All Directors have access to the advice and services 
of the General Counsel and Company Secretary, who 
is responsible for ensuring that Board procedures are 
followed  and  that  the  Company  complies  with  all 
applicable 
regulations  and  obligations. 
Directors may take independent professional advice 
at the Company’s expense, as and when necessary 
to  support  the  performance  of  their  duties  as  
Directors of the Company. Appropriate induction and 
training  for  new  and  existing  Directors  is  provided 
where required.

Appointment, election and re-election of Directors
Appointments  to  the  Board  are  the  responsibility  of 
the Board as a whole, upon the recommendation of 
the Nomination Committee.

The  Directors’  service  agreements,  the  terms  and 
conditions of appointment of non-executive Directors 
and  Directors’  deeds  of  indemnity  are  available  for 
inspection at the Company’s registered office during 
normal business hours.

The Company’s Articles of Association provide that a 
Director appointed by the Board shall retire and offer 
themselves for re-election at the first AGM following 
their  appointment  and 
that,  at  each  AGM  of 
the  Company,  one-third  of  the  Directors,  in  addition 
to  any  new  appointment  during  the  year,  must 
retire  by  rotation.  At  the  forthcoming  AGM,  Penny 
Ladkin-Brand, having been appointed since the last 
AGM,  will  stand  for  election,  and  Tim  Dyson  along 
with  Genevieve  Shore,  will  offer  themselves  for 
re-election by the shareholders.

With  regard  to  the  Directors  who  are  offering 
themselves for re-election at the next AGM, the Board 
was  delighted  to  welcome  Penny  Ladkin-Brand  to 
Next 15 during the year, who brings with her extensive 
digital  media  experience  which  compliment  the 
existing skills and expertise of the Board. The Board 
is  further  satisfied  that  the  contributions  of  both 
Tim  Dyson  and  Genevieve  Shore  continue  to  be 
effective and demonstrate sufficient time commitment 
to their respective roles. The Board also believes that 
each Director standing for re-election is independent 
in  character  and  judgement.  The  Board  therefore 
recommends that the Company and its shareholders 
support  the  election  and  re-election  of  each  of  the 
Directors listed above.

Biographical  details  of  each  Director  standing  for 
election and re-election, can be found on pages 22 
and 23 of this report.

25

GovernanceC O R P O R AT E G OV E R N A N C E R E P O R T  C O N T I N U E D

The roles of the Chairman and Chief Executive
The Chairman of the Board, Richard Eyre CBE, leads 
the Board in the determination of its strategy and in 
achieving its objectives. The Chairman is responsible 
for organising the business of the Board, ensuring its 
effectiveness  and  setting  its  agenda,  and  is  also 
responsible  for  effective  communication  with  the 
Group’s shareholders. At the time of his appointment 
as  Chairman,  Richard  Eyre  CBE  was  considered 
independent  in  accordance  with  the  provisions  of 
the UK Code.

The Chief Executive Officer, Tim Dyson, oversees the 
Group on a day-to-day basis and is accountable to the 
Board for the financial and operational performance 
of  the  Group.  The  Chief  Executive  Officer  has 
responsibility  for  implementing  the  agreed  strategy 
and policies of the Board.

Senior Independent non-executive Director
Genevieve  Shore  holds  the  position  of  Senior 
Independent non-executive Director of the Company. 
Any shareholder concerns not resolved through the 
usual mechanisms for investor communication can be 
conveyed  to  the Senior Independent non-executive 
Director. Genevieve is considered to be independent 
as defined by the UK Code.

is  evaluated 

Board performance evaluation, succession 
planning and diversity
The performance of the Board is key to the Company’s 
success.  The  performance  of  the  Board  and  its 
the 
Committees 
evaluations are conducted with the aim of improving 
their  effectiveness.  The  last  Board  evaluation  was 
facilitated  internally  during  the  year  to  31  January 
2018  and  involved  a  questionnaire  to  each  Board 
Director.  The  review  produced  a  number  of  key 
actions which will be progressed during 2018/19.

regularly,  and 

The  Board  has  agreed  that  its  succession  planning 
framework  should  ensure  that  Board  appointments 
provide  an  appropriate  mix  of  skills  and  experience 
and  a  level  of  independence  which  will  support  the 
Group’s  objectives  for  business  growth  and  its  key 
strategic goals.

The  Board  believes  in  the  importance  of  diverse 
Board membership. Women currently comprise 40% 

of  the  Next  15  Board,  meeting  the  recommendation 
set out by Lord Davies on diversity for a minimum of 
33%  female  representation  (applicable  to  FTSE  350 
boards) by 2020. The importance of Diversity is also 
referenced in the Chairman’s Statement.

Directors’ conflicts of interest
Directors  have  a  statutory  duty  to  avoid  conflicts  of 
interest with the Company. The Company’s Articles of 
Association allow the Directors to authorise conflicts 
of  interest  and  the  Board  has  adopted  a  policy  for 
managing  and,  where  appropriate,  approving 
potential conflicts of interest. The Board is aware of 
the other commitments and interests of its Directors, 
and changes to these commitments and interests are 
reported  by  the  Directors.  A  review  of  Directors’ 
conflicts of interest is conducted annually.

Committees of the Board
The Board is supported by the Audit, Nomination and 
Remuneration  Committees.  The  reports  of  these 
Committees can be found on pages 28 to 38.

Each Committee has access to such external advice 
as it may consider appropriate. The General Counsel 
and  Company  Secretary  or  his  nominee  acts  as 
secretary to the Committees. The terms of reference 
of  each  Committee  are  reviewed  regularly,  updated 
as  necessary  to  ensure  ongoing  compliance  with 
best practice guidelines and referred to the Board for 
approval.  Copies  of 
terms  of 
reference  are  available  from  the  Group’s  website  at 
www.next15.com.

the  Committees’ 

the 

invitation  of 

The  Board  appoints  the  Committee  members.  The 
Audit  Committee  comprises  three  non-executive 
Directors:  Penny  Ladkin-Brand  (Chair),  Richard  Eyre 
and Genevieve Shore. Peter Harris also attends most 
the  Chairman. 
meetings  at 
The  Remuneration  Committee  comprises 
three 
non-executive  Directors:  Genevieve  Shore  (Chair), 
Penny Ladkin-Brand and Richard Eyre. The executive 
Directors  also  attend  these  Committee  meetings  at 
the invitation of the Chairman, except when discussing 
matters  of  their  own  remuneration.  The  Nomination 
Committee  comprises  Richard  Eyre  (Chair),  Penny 
Ladkin-Brand,  Genevieve  Shore  and  Tim  Dyson. 
Attendance  records  of  Committee  meetings  are 
shown below:

Board and Committee attendance for the year ended 31 January 2018

Richard Eyre

Tim Dyson

Peter Harris

Penny Ladkin-Brand

Genevieve Shore

Alicja Lesniak

Board

11 of 11

11 of 11

11 of 11

6 of 6

10 of 11

4 of 4

Audit

Remuneration

Nomination

3 of 3

8 of 8

–

–

2 of 2

3 of 3

1 of 1

–

–

5 of 5

8 of 8

3 of 3

1 of 1

1 of 1

–

–

1 of 1

1 of 1

26

its 

likely 

to  affect 

The  Group’s  business  activities,  together  with  the 
future  development, 
factors 
performance and position, are set out in the Strategic 
Report on pages 1 to 21. The financial position of the 
Group, its cash flows, liquidity position and borrowing 
facilities  are  described  in  the  Financial  Review  on 
pages 12 to 16.

In  addition,  note  19  to  the  financial  statements 
includes 
the  Group’s  objectives,  policies  and 
processes  for  managing  its  capital;  its  financial  risk 
management  objectives;  details  of 
its  financial 
instruments and hedging activities; and its exposures 
to credit risk and liquidity risk.

The  Directors’  Responsibilities  Statement  in  respect 
of the financial statements is set out on page 42.

Whistle-blowing and Bribery Act 2010
The  Company  has  established  arrangements  by 
which individuals may, in confidence, raise concerns 
about  possible  improprieties  in  matters  of  financial 
reporting  and  other  matters.  The  Group  has  an 
anti-bribery  code  of  conduct  which  is  intended  to 
extend  to  all  the  Group’s  business  dealings  and 
transactions 
its 
subsidiaries and associates operate.

in  all  countries 

in  which 

it  or 

Environment
Due  to  the  nature  of  its  businesses,  the  Board 
considers  that  its  direct  or  indirect  impact  on  the 
environment is minimal and of low risk. However, the 
Company  still  seeks  to  minimise  the  environmental 
impact  of  its  activities  and  its  business  practices 
support  environmental  good  practice,  such  as 
reducing  paper  wastage  through  reuse,  recycling, 
use  of  electronic  communications  and  reducing 
business  travel  by  replacing  face-to-face  meetings 
with conference calls where practical.

Relations with shareholders
The  Board  recognises  the  importance  of  effective 
communication  with  its  shareholders,  to  ensure  that 
its strategy and performance are clearly understood. 
The  Company  communicates  with  shareholders 
through  the  Annual  Report  and  Accounts,  full-year 
trading 
and  half-year 
updates,  the  AGM  and  face-to-face  meetings.  A 
range  of  corporate  information  (including  copies  of 
presentations  and  announcements)  is  available  on 
the Company’s website at www.next15.com.

results  announcements, 

The Chief Executive, the Chief Financial Officer and 
the Chairmen of the Board and each of its Committees 
will be available at the AGM to answer shareholders’ 
questions. Proxy votes are disclosed following a show 
of  hands  on  each  shareholder  resolution.  After  the 
AGM,  shareholders  can  meet  informally  with  the 
Directors.  Shareholders  are  encouraged  to  submit 
questions to the Board throughout the year.

The  Board  is  happy  to  enter  into  dialogue  with 
institutional  shareholders  based  on  a  mutual 
understanding  of  objectives,  subject  to  its  duties 
regarding  equal  treatment  of  shareholders  and  the 
dissemination  of 
information.  The  Chief 
Executive Officer and the Chief Financial Officer meet 
institutional shareholders on a regular basis.

inside 

The Board as a whole is kept informed of the views 
and  concerns  of  the  major  shareholders.  When 
requested to do so, the non-executive Directors will 
attend  meetings  with  major  shareholders  and  are 
prepared  to  contact  individual  shareholders  should 
any specific area of concern or enquiry be raised.

Financial reporting and going concern statement
The  Directors  have,  at  the  time  of  approving  the 
financial  statements,  a  reasonable  expectation  that 
the  Company  and 
the  Group  have  adequate 
resources to continue in operational existence for the 
foreseeable  future.  Accordingly,  they  continue  to 
adopt  the  going  concern  basis  in  preparing  the 
financial statements.

The Directors have made this assessment in light of 
reviewing the Group’s budget and cash requirements 
for  a  period  in  excess  of  one  year  from  the  date  of 
signing  of  the  annual  report  and  considered  outline 
plans for the Group thereafter.

27

GovernanceN O M I N AT I O N  C O M M I T T E E  R E P O R T

Nomination 
The 
(the 
Committee 
‘Committee’)  members 
are  Richard  Eyre  (who 
the 
also 
chairs 
Committee), 
Penny 
L a d k i n - B r a n d , 
Genevieve  Shore  and 
Tim  Dyson.  Other 
Directors  and  manage-
ment may be invited to 

attend meetings of the Committee as appropriate.

The Committee’s duties include:

•  reviewing  the  structure,  size  and  composition 
(including 
the  skills,  knowledge,  experience, 
independence and diversity) of the Board and making 
recommendations with regard to any changes;

•  considering succession planning for Directors and 
other  senior  executives,  taking  into  account  the 
challenges and opportunities facing the Company, 
and the skills and expertise needed on the Board 
in the future;

•  identifying and nominating candidates to fill Board 

vacancies as they arise; and

•  keeping under review the leadership needs of the 
organisation,  to  ensure  the  Company’s  ability  to 
compete effectively in the marketplace.

The Committee’s full terms of reference are available 
on the Company’s website at www.next15.com.

The Committee seeks to ensure that appointments 
are  made  on  merit,  with  due  consideration  of  the 
benefits  of  diversity.  The  Directors  are  pleased  to 
continue to report that 40% of our Board is composed 
of women, a higher percentage than the 33% target 
set  by  the  Lord  Davies  review  for  FTSE  350 
companies  by  2020,  despite  being  an  AIM 
listed company.

to  approve 

The Nomination Committee meets when necessary 
and met once during the year to 31 January 2018 in 
order 
the  appointment  of  Penny 
Ladkin-Brand  to  the  Board,  Alicja  Lesniak  having 
stepped  down  from  her  role  as  non-executive 
Director  on  30  June  2017.  The  Committee  also 
appointed Genevieve Shore as Senior Independent 
non-executive Director, replacing Alicja Lesniak. 

The Committee engages external search consultants 
to  assist  in  the  specification  of  Board  positions  and 
the  selection  of  prospective  candidates  to  ensure 
that  there  is  a  robust,  measurable  and  orderly 
process.  The  Committee  believes  that  this  process 
has  led  to  the  recruitment  of  talented  individuals, 
significantly enhancing the composition of the Board.

Richard Eyre CBE
Nomination Committee Chair 
12 April 2018

28

A U D I T C O M M I T T E E  R E P O R T

Composition of the Audit Committee
is  composed  entirely  of  non-
The  Committee 
executive  Directors  who  between  them  possess  a 
range  of  commercial  and  financial  experience  as 
detailed  on  page  23.  The  current  members  of  the 
Committee  are  Penny  Ladkin-Brand  (Chair),  Richard 
Eyre and Genevieve Shore. The Board is satisfied that 
the Committee members are sufficiently competent in 
financial  matters  and  that  the  Chair  has  recent  and 
relevant financial experience.

The Committee meets periodically and at least three 
times  a  year,  with  the  external  auditor,  other 
Directors,  the  Head  of  Internal  Audit  and  other 
management  attending  by  invitation.  Attendance 
records  of  meetings  held  during  the  year  can  be 
found  on  page  26.  The  Committee  Chair  is  in 
frequent contact with the Chief Financial Officer, the 
Head of Internal Audit and the external auditor and 
preparatory  meetings  are  held  ahead  of  some 
Committee  meetings  to  identify  and  discuss  key 
areas for consideration by the Committee.

Provision is made for the external auditors and Head of 
Internal Audit to discuss any concerns they may have 
with the Committee in the absence of management.

for 

am 

pleased 

I 
to  
present  the  report  of  
the  Audit  Committee 
(‘Committee’) 
the 
year to 31 January 2018. 
This  report  details  the 
roles, 
Committee’s 
responsibilities and key 
activities  during 
the 
period.  The  principal 
aims  of  the  Committee 
are  to  review  and  report  to  the  Board  on  the  Group’s 
financial reporting, to ensure the integrity of the financial 
information provided to our shareholders, and to support 
the development and maintenance of the Group’s risk 
management and internal control environment.

I  look  forward  to  meeting  our  shareholders  at  the 
AGM and will be happy to answer any questions you 
may have.

Penny Ladkin-Brand
Audit Committee Chair 
12 April 2018

29

GovernanceA U D I T C O M M I T T E E  R E P O R T C O N T I N U E D

Roles, responsibilities and activities during 
the reporting period
The  Committee  works  to  a  programme  of  activities 
aligned to key events in the financial reporting cycle, 
standing items which occur regularly as required by 
the Committee’s terms of reference and other agenda 
items that the Committee identifies.

The main roles and responsibilities of the Committee 
include:

•  monitoring  the  integrity  of  the  Group’s  financial 
statements  and  other  announcements  relating  to 
its financial performance;

•  considering  the  Group’s  accounting  policies  and 
practices, application of accounting standards and 
significant judgements;

•  overseeing  the  relationship  with  the  Group’s 
external  auditor,  including  consideration  of  the 
objectivity and effectiveness of the external audit 
process  and  making  recommendations  to  the 
the  external  auditor’s 
Board 
appointment and fees;

relation 

to 

in 

reports  annually  on 

Auditor independence, objectivity and fees
The external auditor, Deloitte LLP, was first appointed 
in 2014, for the financial year ended 31 January 2015. 
The Board is satisfied that the Company has adequate 
policies  and  safeguards  in  place  to  ensure  that 
Deloitte maintain their objectivity and independence. 
its 
The  external  auditor 
independence from the Company. The Group has a 
formal  policy  on  the  engagement  of  the  external 
auditor  for  non-audit  services.  The  objective  of  the 
policy  is  to  ensure  that  the  provision  of  non-audit 
services by the external auditor does not impair, or is 
not  perceived 
the  external  auditor’s 
independence  or  objectivity.  The  policy  sets  out 
monetary limits and imposes guidance on the areas 
of  work  that  the  external  auditor  may  be  asked  to 
undertake and those assignments where the external 
auditor should not be involved. The policy is reviewed 
regularly  and  its  application  is  monitored  by  the 
Committee.  The  fees  paid  to  Deloitte  in  respect  of 
non-audit services are shown in note 4 to the financial 
statements. This work is not considered to affect the 
independence or objectivity of the auditor.

impair, 

to 

•  keeping  under  review  the  effectiveness  of  the 
Group’s  internal  control  and  risk  management 
systems; and

•  monitoring  the  remit  and  effectiveness  of  the 

Group’s Internal Audit function.

The Committee’s full terms of reference are available 
on the Company’s website at www.next15.com.

During the period the Committee’s activities included:

judgements  around  adjusting 

•  considering  significant  financial  reporting  issues 
and 
tax 
matters,  goodwill  impairment,  earn-out  liabilities, 
and acquisition accounting;

items, 

•  assisting the Board in its assessment of the Group’s 
risk 

internal  controls  and 

risk  environment, 
management processes;

•  reviewing reports on the work of the Internal Audit 

function;

•  discussing  the  impact  of  upcoming  changes 
legal,  tax  and 

to  accounting  standards  and 
regulatory requirements;

•  overseeing  the  relationship  with  the  external 
their 

the  assessment  of 

auditor, 
including 
independence; and

•  reviewing the Committee’s terms of reference.

30

D I R E C TO R S ’ R E M U N E R AT I O N R E P O R T

The  Committee  has  also  spent  time  this  year 
reviewing our approach to gender pay. Although the 
Company is not required to report under the Equality 
Act  2010  (Gender  Pay  Gap  Information)  Regulations 
2017),  due  to  its  size  and  structure,  the  review  has 
instead  prompted  a  wider  review  of  our  diversity  & 
inclusion  strategy.  The  Group’s  CEO  is  leading  a 
review  of  our  brands’  approach  to  diversity  and 
inclusion  to  identify  and  measure  relevant  data  and 
enable best practice to be shared across the Group. 

As the Company is AIM listed, the Directors are not 
required  to  prepare  a  remuneration  report  for  each 
financial year under section 420(1) of the Companies 
Act 2006. However, this report does take into account 
the  QCA  Code  and  will,  as  in  previous  years,  be 
subject to an advisory vote at the AGM. We thank our 
investors  for  their  continued  support,  guidance  and 
input and look forward to our ongoing dialogue.

Genevieve Shore
Remuneration Committee Chair
12 April 2018 

am 

pleased 

On behalf of the Board,  
to  
I 
present  the  Directors’ 
Remuneration  Report 
for 
the  year  ended  
31  January  2018.  The 
report sets out the work 
the  Remuneration 
of 
(the 
Committee 
‘Committee’) 
the 
previous period and our 
strategic  approach  to  pay,  benefits  and  incentives. 
We also report in detail upon the amounts earned by 
the Directors during the year and how these awards 
support  our  pay  for  performance  strategy  and  align 
with the short and long term goals for the company 
and our shareholders. Details of these awards can be 
found on pages 32 to 38

in 

As reported last year, FY17 saw a wide-ranging review 
of our remuneration policies and structures resulting 
in  significant  changes  to  our  Long-Term  Incentive 
Plan. These changes, have now been implemented in 
full  and  consequently  in  FY18  the  Committee  has 
been  able  to  focus  on  the  Group’s  wider  strategic 
approach  to  remuneration  without  making  further 
structural changes.

As  in  previous  years  we  continue  to  develop  our 
equity-based schemes as a key mechanic to attract 
and  retain  our  key  talent  and  entrepreneurs.  We 
continue  to  share  more  detail  of  these  schemes  on 
page 37. 

31

GovernanceD I R E C TO R S ’ R E M U N E R AT I O N  R E P O R T  C O N T I N U E D

Key activities of the Committee
The principal matters considered by the Committee during the 
year included:

•  reviewing the ongoing appropriateness and relevance of the 
remuneration framework as they align to Group strategy and 
our pay for performance goals;

•  undertaking  the  annual  review  of  remuneration  for  both 

executive Directors;

•  setting both financial and non-financial targets for the annual 

bonus plan FY18;

•  reviewing  and  setting  appropriate  stretching  performance 

targets for LTIP awards FY18;

•  reviewing  the  extent  to  which  performance  conditions  have 
been met for both the annual and long-term incentive plans, 
and agreeing the cash and equity payments arising including 
the processes and communication to executive Directors and 
senior executives;

•  reviewing  the  design,  policies  and  targets  of  the  Group’s 
equity  incentive  plans  including  their  impact  on  dilution 
and headroom;

•  performing an evaluation of the Committee’s effectiveness;

•  closely reviewing changes to laws, regulations and guidelines 
or  recommendations  regarding  remuneration,  including  in 
relation  to  tax  and  also  the  UK  Government  consultation  in 
2016/17; and

•  reviewing the Group’s approach to gender pay, diversity and 

inclusion policies.

Remuneration strategy
To  ensure  that  the  Group  continues  to  grow,  organically  and 
inorganically, we must have the right selection of incentives and 
remuneration  packages  in  place  for  our  senior  management 
team and to attract and retain key talent throughout the Company. 

We are committed to creating strong alignment and an ongoing 
dialogue with our shareholders and we will continue to work hard 
to ensure that we are mindful of changing regulatory guidance 
and best practice.

Long-term incentive plan
Historic awards vesting during FY18
Performance  share  awards  of  125,000  and  150,000  Ordinary 
Shares  granted  to  Tim  Dyson  and  Peter  Harris  respectively 
vested in full during FY18. 

These awards were made under the previous Next Fifteen Long 
Term  Incentive  Plan  2005  (‘2005  LTIP’)  and  were  the  last 
outstanding  awards  to  the  executive  Directors  under  the 
2005 LTIP. 

These awards vested on a ‘best three years out of four’ basis, 
however  as  reported  last  year  the  ‘bye-year’  for  determining 
vesting  has  now  been  removed  from  the  Group’s  long-term 
incentive plan and no outstanding awards or future awards to 
the executive Directors will benefit from a ‘bye-year’.

32

The historic awards to the executive Directors which vested during FY18 are summarised below:

Executive 
Director

Number of 
performance 
shares

Targets

Actual 
performance

Percentage 
of award 
vesting

Number of 
shares vested

Gain on 
vesting

Tim Dyson

125,000 Average annual  

43% 1

50%

125,000

£500,000

EPS growth in best  
three of four years target: 

Proportion vesting:

Less than 3%  
above inflation

3% above inflation

Between 3% and 10%  
above inflation

0% 

10%

10%-50% (straight-line basis)

10% or more above inflation

50%

Average profit against 
budget in best three  
of four years target:

Proportion vesting:

90% or less

0% 

for every 1% below budget

5% of award will not vest

100% or more

50%

122% 2

50%

Peter Harris

150,000 Average annual EPS 

As above

As above

50%

150,000

£600,000

growth target

Average profit against 
budget target

As above

As above

50%

1  This has been calculated based on the growth in adjusted basic EPS less the growth in the consumer price index (“CPI”) based on years to 31 July. 

2 

 This has been calculated based on the budgeted profit before interest, amortisation, restructuring costs and share scheme charges at budgeted exchanged rates against 
actual profit before interest, amortisation, restructuring costs and share scheme charges at actual exchange rates based on years to 31 July. 

33

Governance 
 
 
 
 
D I R E C TO R S ’ R E M U N E R AT I O N  R E P O R T  C O N T I N U E D

Long-term incentive plan continued
New awards made during FY18
As  we  reported  last  year  retrospective  changes  were  made  to  the  awards  under  the  Next  Fifteen  Communications  Group  plc 
Long-Term Incentive Plan in FY17 in order to align with our strategic goals, shareholder interests and best practice. 

In addition to the removal of the ‘bye-year’ the Rules of the 2015 LTIP were also amended (the ‘Amended 2015 LTIP’) in FY18 to 
facilitate the phased vesting of LTIP awards and the introduction of holding periods for vested awards. 

The FY18 awards to executive Directors, including holding periods, are summarised below. We have shared more detail this year, 
including the EPS targets, which have been met in full, and the key areas of strategy to which a portion of these awards relate. Our 
progress in each of these long term strategic areas is covered in more detail throughout this annual report. 

Executive Director

Tim Dyson

Number of performance shares

162,597

Peter Harris

75,367

Vesting criteria (for both executive Directors)

Up to 70% of maximum award

Target

Annual rate of increase  
in earnings per share over  
relevant financial year

Up to 30% of maximum award
Strategic KPIs

Less than 5%

5%

Between 5% and 15%

15% or more

Proportion of tranche vesting 
for that year
0%

17.5%

17.5% – 70% (straight-line basis)

70% Total Award

These include our long term strategic goals to support 
talent, data, financial and portfolio management.

0–30% 

Vesting tranches (for both executive Directors)1

Financial year following which tranche vests

FY18

FY19

FY20

FY21

FY22

Maximum proportion of award 
available for vesting (subject 
to performance)
0%

40%

40%

20%

0%

Holding periods (for both executive Directors)

Financial year following which tranche vests
FY18, FY19 & FY20

FY21, FY22

Released following
FY20

FY22

1 

 The vesting schedule shown here for the first new award under the Amended 2015 LTIP represents an adjusted schedule in the interest of providing as consistent a vesting 
opportunity as possible to our executive Directors

34

Short-term incentives
The executive Directors’ remuneration also includes an element of annual performance-related pay so that awards can be aligned to 
improvements in both short and long term shareholder value.

The targets are closely aligned to the Company’s strategic aims and the interests of shareholders, being based on the performance 
of the Group against market expectations, the delivery of budget targets and the robust management of cash flow and financial KPIs. 
In addition to these financial targets, strategic goals were also set, aligned to the long term development of the Group’s insight and 
data capabilities and the brands’ strategy for developing and retaining talent.

During the year the Committee reviewed the executive Directors’ annual bonus framework and agreed a continued annual maximum 
opportunity set at 60% of salary. 

After a close review of the performance against targets, for the year ended 31 January 2018, an award of 33% of salary for each 
executive Director has been agreed by the Committee. These are summarised below.

Executive Director

Tim Dyson

Maximum bonus 
available for 
FY18

Targets (for both executive Directors)

£413,739 
($538,523)

Deliver budget targets, manage investor consensus 
and deliver to these expectations.

Peter Harris

£184,500

Ensure cash-flow and financial KPIs continue to be  
robust, actively managed and reported.

Achieve identified strategic goals relating to data, 
talent and portfolio. 

Actual
 performance 
(for both
 Executive
Directors)

20%

10%

Total bonus
 awarded

£227,556 
 ($296,187)

Up to 30%

Up to 15%

Up to 55%

25%

£101,475

Directors’ interests in share plans for the year to 31 January 2018
As at 31 January 2018 the following Directors held performance share awards over Ordinary Shares of 2.5p each under the 2005 LTIP, 
2015 LTIP and 2016 Share Award Agreements, as detailed below:

Executive Director

Tim Dyson

Peter Harris

Number of
Performance
 shares at
1 February 2017
(or date of
appointment
if later)

125,000

150,000

225,000

–

150,000

150,000

225,000

Shares
lapsing during
the period

Shares
vesting during
the period

Number of
Performance
 shares at
31 January 2018
(or date of
resignation
if earlier)

Shares
granted
during
the period

Grant date

End of
performance
period

Total gain
on vesting
£’000

–

–

–

–

–

–

–

125,000

–

–

–

150,000

–

–

–

–

–

–

21.01.2014

31.07.2017

150,000

14.11.2014

31.01.2018

225,000

17.10.2016

31.01.2019

162,597

162,597

02.05.2017

31.01.2022

–

–

–

–

16.04.2014

31.07.2017

150,000

14.11.2014

31.01.2018

225,000

17.10.2016

31.01.2019

75,367

75,367

02.05.2017

31.01.2022

500

–

–

600

–

–

35

GovernanceD I R E C TO R S ’ R E M U N E R AT I O N  R E P O R T  C O N T I N U E D

Directors’ remuneration for the 12-month period to 31 January 2018
Tim Dyson’s basic salary was increased by 2.5% to $862,415 (£662,581) per annum effective 1 February 2017. Peter Harris’ basic salary 
was increased by 2.5% to £307,500 per annum effective 1 February 2017. 

Executive Directors

Tim Dyson 

Peter Harris

Non-executive Directors

Richard Eyre

Penny Ladkin-Brand1

Genevieve Shore

Alicja Lesniak2

Salary 
and fees
2018
£’000

Performance- 
related 
bonus
2018
£’000

Pension
contributions
2018
£’000

Other 
benefit
2018
£’000

663

308

150

24

49

23

228

101

–

–

–

–

75

31

–

–

–

–

97

4

–

–

–

–

Total
2018
£’000

1,063

444

150

24

49

23

Total
2017 
£’000

1,072

480

120

45

56

1  Penny Ladkin-Brand joined the Board on 24 July 2017.

2  Alicja Lesniak stepped down from the Board on 30 June 2017.

Directors’ interests in the shares of Next Fifteen Communications Group plc
The interests of the Directors in the share capital of the Company at 31 January 2017 and 31 January 2018 are as follows:

Executive Directors

Tim Dyson

Peter Harris

Non-executive Directors

Richard Eyre

Penny Ladkin-Brand1

Genevieve Shore

Alicja Lesniak2

1  Penny Ladkin-Brand joined the Board on 24 July 2017.

2  Alicja Lesniak stepped down from the Board on 30 June 2017.

Ordinary Shares

LTIP performance shares

31 January 
2017 
(or date of 
appointment 
if later)

31 January 
2018 
(or date of
 resignation 
if earlier)

1 February
2017 
(or date of 
appointment 
if later)

31 January 
2018 
(or date of
 resignation 
if earlier)

5,077,997

5,077,997

42,372

142,372

500,000

525,000

537,597

450,367 

197,993

150,000

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

Directors’ service contracts
All executive Directors have rolling contracts that are terminable on six months’ notice. There are no contractual entitlements to 
compensation on termination of the employment of any of the Directors other than payment in lieu of notice at the discretion of the 
Company  and  a  payment  for  compliance  with  post-termination  restrictions.  The  executive  Directors  are  allowed  to  accept 
appointments  and  retain  payments  from  sources  outside  the  Group,  provided  such  appointments  are  approved  by  the  Board. 
The dates of the executive Directors’ current service contracts and notice periods are set out in the table below.

36

 
 
 
 
 
Non-executive Directors
The remuneration for each of the non-executive Directors is payable solely in cash fees and is not performance related. Fees are 
determined by the executive Directors, reflecting the time commitment required, the responsibility of each role and the level of fees 
paid in other comparable companies. All non-executive Directors are engaged under letters of appointment terminable on three 
months’ notice at any time. Non-executive Directors are not entitled to any pension benefit or any payment in compensation for early 
termination of their appointment. The dates of the current letters of appointment and notice periods for non-executive Directors are 
set out in the table below.

Date of current letter of contract

Notice period

Executive Directors

Tim Dyson 

Peter Harris

Non-executive Directors

Richard Eyre

Penny Ladkin-Brand1

Genevieve Shore

1 June 1997

25 March 2014

8 May 2014

24 July 2017

23 January 2015

6 months

6 months

3 months

3 months

3 months

1  Alicjia Lesniak stepped down as non-executive Director on 30 June 2017 and Penny Ladkin-Brand was appointed on 24 July 2017.

Management Equity incentive schemes
In  order  to  drive  revenue  growth  and  improved  margins,  the  Group  has  established  equity  incentive  schemes  for  the  senior 
management teams at a number of its brands. It is a key strategy for the Group that providing senior management with a direct stake 
in their brand will foster an entrepreneurial spirit, focus on fostering profitable growth in the business and will also assist with the 
long-term retention of key individuals and team members.

Under the schemes, new units in the relevant brand subsidiary entity are issued to senior management, granting rights to a percentage 
of future equity appreciation for the participant’s brand and thereby creating a partnership between the Group and the individual 
executives. Additionally, the units in certain plans hold value based on access to non-cumulative and restricted profit distributions on 
the business’s operating earnings. Equity appreciation is measured based on a multiple of the brand’s operating earnings achieved 
in subsequent years over base line value determined at the date of grant.

At the end of the minimum holding period following an award of equity, the holders of the non-controlling interest have the option to 
sell a percentage of their brand equity back to Next 15, while the remaining percentage can be sold in subsequent years or held 
indefinitely (subject in some cases to a call option on the part of Next 15). Value is realised on any subsequent sale of the brand equity 
units to the Group, restricted by defined terms around the timing and pricing formula. The purchase of the brand equity units will be 
settled in Next 15 shares, for which there is in some cases no minimum holding period. Under certain plans, if the unit holder leaves 
the business before the end of the minimum holding period, the Group retains the right to repurchase the shares under a consistent 
pricing formula, or require the participant to wait until the minimum holding period has elapsed.

Further details of the Group’s equity incentive schemes are shown in note 21 to the financial statements.

The nature of the equity incentive schemes means that the forecast of the number of shares to be issued contains significant 
judgements, including forecasting the underlying performance of the business, movement in the Group’s share price and foreign 
currency fluctuations. In the event that the Company is required to issue shares to participants in excess of the authority given by 
shareholders,  the  Company’s  employee  trust  will  purchase  shares  in  the  market.  In  order  to  ensure  that  sufficient  shares  are 
available, the Company regularly reviews its headroom and has agreed to create a buy-back policy whereby the employee trust 
will purchase shares as and when required. As at 31 January 2018 no shares had been purchased to settle future vestings of the 
equity incentive schemes.

The Company’s headroom continues to improve and as 31 January 2018 was in the low double-digits.

37

GovernanceD I R E C TO R S ’ R E M U N E R AT I O N  R E P O R T  C O N T I N U E D

Composition of the Remuneration Committee
The  Committee  comprises  three  non-executive  Directors:  Genevieve  Shore  (Committee  Chair),  Richard  Eyre  and  Penny  Ladkin-
Brand. The Company’s Chief Executive Officer and Chief Financial Officer attend the Committee meetings by invitation and assist the 
Committee  in  its  deliberations,  except  when  issues  relating  to  their  own  remuneration  are  discussed.  No  Director  is  involved  in 
deciding his or her own remuneration. The Company Secretary or his nominee acts as secretary to the Committee. The Committee 
is  authorised,  where  it  judges  it  necessary  to  discharge  its  responsibilities,  to  obtain  independent  professional  advice  at  the 
Company’s expense and we have sought advice from Pearl Meyer during the period. Details of the cost can be found below.

Terms of reference and activities in the year
The activities of the Committee are governed by its terms of reference, which were reviewed during the period and can be found in 
the  Corporate  Governance  section  of  the  Company’s  website.  The  Committee  met  eight  times  during  the  year  and  details  of 
attendance can be found in the Corporate Governance Report on page 26. 

The Directors consider that a comparison of the Company’s total shareholder return to that of similar businesses on the Main Market 
is more relevant than a comparison with the FTSE AIM All-Share Index.

Payments for loss of office
There were no payments for loss of office during the period.

Payments made to remuneration advisers
During the period the Committee was assisted in meeting its responsibilities by Pearl Meyer & Partners UK LLP, who provided advice 
relating to remuneration, for which they received fees of £54,524. The Committee is satisfied that the advice it receives is objective 
and independent.

Total shareholder return
The Company’s total shareholder return performance for the six financial years to 31 January 2018 is shown on the graph below 
compared with the FTSE Media Index.

600

500

400

300

200

100

0

2012

2013

2014

2015

2016

2017

2018

Next15

FTSE Media

This graph shows the value on 31 January 2018 of £100 invested in the Company on 31 January 2012 with £100 invested in the FTSE 
Media Index.

38

 
R E P O R T O F T H E  D I R E C TO R S

The  Directors  present  their  annual  report  together 
with the audited financial statements of Next Fifteen 
Communications  Group  plc  (the  ‘Company’)  and  its 
subsidiaries 
the  year  ended 
31 January 2018.

‘Group’) 

(the 

for 

The  Group  has  chosen,  in  accordance  with  section 
414C(11) of the Companies Act 2006, to include such 
matters  of  strategic  importance  to  the  Group  in  the 
Strategic Report which otherwise would be required 
to be disclosed in the Directors’ Report.

Group results and dividends
The Group’s results for the period are set out in the 
Consolidated  Statement  of  Comprehensive  Income 
on page 50. The Directors recommend a final dividend 
of 4.5p per Ordinary Share (2017: 3.75p) to be paid on 
3  August  2018  for  the  year  ended  31  January  2018 
which,  when  added  to  the  interim  dividend  of  1.8p 
(2017: 1.5p) paid on 24 November 2017, gives a total 
dividend for the period of 6.3p per share (2017: 5.25p).

Directors
Details of Directors who served during the year and 
biographies  for  Directors  currently  in  office  can  be 
found on pages 22 and 23.

Details of the Directors’ remuneration, share options, 
service  agreements  and  interests  in  the  Company’s 
shares  are  provided  in  the  Directors’  Remuneration 
Report on pages 31 to 38.

Except  for  Directors’  service  contracts,  no  Director 
has  a  material  interest  in  any  contract  to  which  the 
Company or any of its subsidiaries is a party.

Directors’ indemnity
In  accordance  with  its  Articles  of  Association  the 
Company  has  entered  into  contractual  indemnities 
with  each  of  the  Directors  in  respect  of  its  liabilities 
incurred as a result of their office. In respect of those 
liabilities for which Directors may not be indemnified, 
the  Company  maintained  a  Directors’  and  officers’ 
insurance  policy  throughout  the  period. 
liability 
Although  the  Directors’  defence  costs  may  be  met, 
neither  the  Company’s  indemnity  nor  the  insurance 
policy provides cover in the event that the Director is 
proved to have acted dishonestly or fraudulently. No 
claims have been made against this policy or under 
the indemnity.

Acquisitions
The  following  is  a  summary  of  Group  acquisitions 
made in the year to 31 January 2018, more detailed 
disclosure  of  which  can  be  found  in  note  26  to  the 
financial statements.

39

In July we acquired the entire issued share capital of 
Velocity Partners Limited, a B2B digital agency with 
a focus on technology clients, for initial consideration 
of  £5.9m.  £4.9m  was  satisfied  in  cash  with  the 
balance  satisfied  by  the  issue  to  the  vendors  of 
251,966  new  Ordinary  Shares  in  Next  15.  Further 
consideration  may  become  payable  based  on  the 
average  profits  of  Velocity  for  the  years  ending 
31  April  2018,  31  January  2019,  31  January  2020, 
31 January 2021 and 31 January 2022. Any deferred 
consideration 
that  becomes  payable  may  be 
satisfied  by  cash  or  up  to  25%  in  new  Ordinary 
Shares, at the option of Next 15.

We  also  acquired  the  entire  issued  share  capital  of 
Circle Research Limited on 11 July 2017, a B2B market 
research consultancy, through the Group’s data and 
include 
insights  subsidiary,  MIG.  Their  clients 
Vodafone, Google, Mastercard, BSI, SITA, Maersk and 
Facebook. 
Initial  consideration  of  £5.21m  was 
comprised of £3.01m as an up-front payment for the 
business and £2.20m for the net assets acquired. Of 
the total initial consideration, £4.94m was satisfied in 
cash  with  the  balance  satisfied  by  the  issue  to  the 
vendors  of  67,360  new  Ordinary  Shares  in  Next  15. 
Further  consideration  may  become  payable  based 
on the average profits of Circle for the years ending 
31 January 2019 and 31 January 2020. Any deferred 
consideration 
that  becomes  payable  may  be 
satisfied  by  cash  or  up  to  25%  in  new  Ordinary 
Shares, at the option of Next 15.

15  September  2017  we  acquired  Elvis 
On 
Communications  Limited,  a  UK  based  integrated 
digital  agency  with  a  focus  on  consumer  brands. 
Clients  include  global  brands  such  as,  Cadbury, 
Honda, Stella Artois, Budweiser, Corona and Kenco. 
Consideration for the acquisition was £5.5m in cash, 
representing a 5.5 multiple of 2017 forecast adjusted 
EBITDA. The consideration comprised a £5m up-front 
payment  for  the  business  followed  by  a  deferred 
payment of up to £0.5m (subject to adjustments).

On 26 September 2017 we acquired the entire issued 
share  capital  of  Charterhouse  Research  Limited, 
through  the  Group’s  data  insights  subsidiary,  MIG. 
Charterhouse is a leading specialist financial market 
research  consultancy  and  was  purchased  for  initial 
consideration  of  £2.75m.  This  was  comprised  of  an 
up-front payment of £1.74m and £1.01m for net assets 
acquired. Of total consideration, £2.58m in cash with 
the balance in cash with the balance satisfied by the 
issue to the vendors of 41,598 new Ordinary Shares in 
Next 15. Further consideration may become payable 
based on the average profits of Charterhouse for the 
years ending 31 January 2019 and 31 January 2020. 
Any  deferred  consideration  that  becomes  payable 
will be fully satisfied by cash.

GovernanceR E P O R T O F T H E  D I R E C TO R S C O N T I N U E D

Equal opportunities
The  Group  seeks  to  recruit,  develop  and  employ 
throughout 
the  organisation  suitably  qualified, 
capable and experienced people, irrespective of sex, 
age, race, disability, religion or belief, marital or civil 
partnership  status  or  sexual  orientation.  The  Group 
gives full and fair consiwderation to all applications for 
employment made by people with disabilities, having 
regard to their particular aptitudes and abilities.

Any  candidate  with  a  disability  will  not  be  excluded 
unless  it  is  clear  that  the  candidate  is  unable  to 
perform a duty that is intrinsic to the role, having taken 
into  account  reasonable  adjustments.  Reasonable 
adjustments to the recruitment process will be made 
to ensure that no applicant is disadvantaged because 
of his or her disability. The Group’s policies for training, 
career  development  and  promotion  do  not 
disadvantage people with disabilities.

Health and safety
The Group recognises and accepts its responsibilities 
for health, safety and the environment. The Group is 
committed to maintaining a safe and healthy working 
environment 
applicable 
requirements at all locations in the UK and overseas. 
The  Chief  Financial  Officer  is  responsible  for  the 
the  Group  policy  on  health 
implementation  of 
and safety.

accordance  with 

in 

further 

Cyber security
In response to the growing global threat of third party 
attempts to exploit weaknesses in IT security systems, 
the issue of Cyber Security is now a standing item on 
the  Board’s  agenda.  During  the  year  our  IT  team 
conducted 
the  Group, 
enhancing the Group’s ability to effectively  respond 
to  an  attack,  created  an  enhanced  Cyber  Security 
Escalation  Plan,  detailing  the  internal  procedures  to 
be  undertaken  in  response  to  potential  threats, 
including  the  creation  of  a  CIRT  team,  consisting  of 
nominated 
incident 
reporting, that have received specific training.

training  across 

responsible 

individuals 

for 

Political donations
It  is  the  Group’s  policy  not  to  make  donations  for 
political  purposes  and,  accordingly,  there  were  no 
payments  to  political  organisations  during  the  year 
(2017: £Nil).

terms  of 

Acquisitions continued
On  27  September  2017,  Next  15  acquired  the 
remaining 25% of Encore Digital Media Limited. Under 
the  amended 
the  acquisition,  certain 
payments 
in  respect  of  deferred  consideration 
payable  in  Next  15  shares  were  brought  forward, 
including a portion of the ‘top-up payment’ which has 
now  been  paid  on  completion  of  the  acquisition. 
Accordingly  85,353  new  Ordinary  Shares  of  2.5p 
each in the Company were issued in respect of this 
payment. The acquisition of the remaining 25% was 
brought forward in order to further simplify the Next 15 
Group’s corporate structure and to enable a long-term 
incentive  plan  for  Encore  management  and  staff  to 
be implemented.

Under the terms of the original acquisition on 9 April 
2013, the remaining part of the deferred consideration 
for Connections Media LLC in the US was settled in 
the  year.  Accordingly  55,017  new  Ordinary  Shares 
were  issued  on  30  October  2017  respect  of  this 
payment, and cash of $0.9m.

innovation  agency.  The 

Significant post-balance sheet events
Subsequent  to  the  year  end  on  6  February  2018, 
Next 15 acquired the Brandwidth Group Limited, a UK 
based  digital 
initial 
consideration for the acquisition is £6.2m, which will 
be  settled  with  £4.9m  of  cash  and  the  issue  of 
292,235  new  Ordinary  Shares  in  Next  15.  Further 
deferred  consideration  may  be  payable 
in 
September 2018 of up to £3.3m and April 2020 of up 
the  EBIT  performance  of 
to  £0.8m  based  on 
Brandwidth in the year ending 30 June 2018.

Likely future developments in the business 
of the Company
The Group’s priorities for 2018/19 are disclosed in the 
Strategic Report on pages 1 to 21.

incentive  schemes, 

Employee involvement
Employees  are  key  to  the  Group’s  success  and 
we  rely  on  a  committed  workforce  to  help  us  to 
achieve  our  business  objectives.  The  Group’s 
long-term 
employee  equity 
incentive  plans  and  bonus  schemes  seek 
to 
encourage employees at all levels to contribute to the 
achievement of the Group’s short-term and long-term 
goals.  In  addition,  the  Group  operates  a  policy  of 
regularly informing employees of the Group’s financial 
performance, through a combination of meetings and 
electronic communications.

40

Charitable donations
During  the  year  ended  31  January  2018,  the  Group 
donated £75,774 to various charities.

Disclosure of information to the auditor
Each of the persons who is a Director at the date of 
approval of this report confirms that:

Acquisition of shares
Acquisitions of shares by the Next Fifteen Employee 
Trust purchased during the period are as described in 
note 23 to the financial statements.

Financial instruments
Information on the Group’s financial risk management 
objectives, policies and activities and on the Group’s 
exposure  to  relevant  risks  in  respect  of  financial 
instruments is set out in note 19 and in the Strategic 
Report.

Auditor
The Board appointed Deloitte LLP to act as auditor for 
the  year  ended  31  January  2018.  A  resolution  to 
reappoint Deloitte LLP as auditor of the Company and 
to authorise the Board to fix their remuneration will be 
proposed at the forthcoming AGM.

1.   so far as the Director is aware, there is no relevant 
audit  information  of  which  the  Company’s  auditor 
are unaware; and

2.  the Director has taken all steps that they ought to 
have  taken  as  a  Director  in  order  to  make 
themselves aware of any relevant audit information 
and  to  ensure  that  the  Company’s  auditor  are 
aware of that information.

This confirmation is given and should be interpreted 
in accordance with the provisions of section 418 of the 
Companies Act 2006.

Annual General Meeting
The  notice  convening  the  Company’s  2018  AGM  at 
the  Company’s  offices  at  75  Bermondsey  Street, 
London SE1 3XF, on Friday 22 June 2018 at 3.30 p.m. 
is set out in a separate document and will be mailed to 
shareholders  who  requested  a  paper  copy.  The 
notice  of  AGM  will  also  be  made  available  on  the 
Company’s website at www.next15.com.

Significant shareholdings
As at 27 March 2018 the Company had received the notifications below of the following significant beneficial 
holdings in the issued Ordinary Share capital carrying rights to vote in all circumstances of the Company. The 
percentage holding is based on the Company’s issued share capital at the date of the notification.

27 March 2018

Total

9,160,156

  5,302,568

  5,077,997

  4,810,542

  3,933,386

 2,975,375

 2,853,000

 2,350,000

%

12.05

6.98

6.68

6.33

5.18

3.92

3.75

3.09

Octopus Asset Mgt Clients

Liontrust Special Situations Fund

Mr Tim Dyson

Aviva Life and Pensions UK

Herald Investment Trust

Liontrust UK Smaller Companies Fund

Marlborough UK Minor Cap Growth Fund

MFM Slater Growth Fund

Approved by the Board on 12 April 2018 and signed on its behalf by:

Nick Lee Morrison
General Counsel and Company Secretary
12 April 2018

41

Governance 
D I R E C TO R S ’ R E S P O N S I B I L I T I E S  S TAT E M E N T

The  Directors  are  responsible  for  preparing  the 
in 
annual  report  and 
accordance with applicable law and regulations.

the  financial  statements 

Company  law  requires  the  Directors  to  prepare 
financial  statements  for  each  financial  year.  Under 
that  law  the  Directors  are  required  to  prepare  the 
Group  financial  statements  in  accordance  with 
International Financial Reporting Standards (‘IFRSs’) 
as adopted by the European Union and Article 4 of 
the IAS Regulation and have elected to prepare the 
Parent Company financial statements in accordance 
with  United  Kingdom  Generally  Accepted 
Accounting  Practice  (United  Kingdom  Accounting 
Standards  and  applicable  law),  including  Financial 
Reporting  Standard 
‘Reduced  Disclosure 
101 
Framework’. Under company law the Directors must 
not  approve  the  accounts  unless  they  are  satisfied 
that  they  give  a  true  and  fair  view  of  the  state  of 
affairs of the Company and of the profit or loss of the 
Company for that period.

In preparing the Parent Company financial statements, 
the Directors are required to:

•  select suitable accounting policies and then apply 

them consistently;

•  make  judgements  and  accounting  estimates  that 

are reasonable and prudent;

•  state  whether  Financial  Reporting  Standard  101 
‘Reduced  Disclosure  Framework’  has  been 
followed,  subject  to  any  material  departures 
the  financial 
disclosed  and  explained 
statements; and

in 

•  prepare  the  financial  statements  on  the  going 
concern basis unless it is inappropriate to presume 
that the Company will continue in business.

In preparing the Group financial statements, International 
Accounting Standard 1 requires that Directors:

•  properly select and apply accounting policies;

•  present information, including accounting policies, 
in  a  manner  that  provides  relevant,  reliable, 
comparable and understandable information;

The Directors are responsible for keeping adequate 
accounting  records  that  are  sufficient  to  show  and 
explain the Company’s transactions and disclose with 
reasonable accuracy at any time the financial position 
of the Company and enable them to ensure that the 
financial statements comply with the Companies Act 
2006. They are also responsible for safeguarding the 
assets  of  the  Company  and  hence 
for  taking 
reasonable steps for the prevention and detection of 
fraud and other irregularities.

The  Directors  are  responsible  for  the  maintenance 
and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the 
United  Kingdom  governing  the  preparation  and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.

Responsibility statement
We confirm that to the best of our knowledge:

•  the  financial  statements,  prepared  in  accordance 
with  the  relevant  financial  reporting  framework, 
give  a  true  and  fair  view  of  the  assets,  liabilities, 
financial position and profit or loss of the Company 
and the undertakings included in the consolidation 
taken as a whole;

•  the  Strategic  Report  includes  a  fair  review  of  the 
development and performance of the business and 
the position of the Company and the undertakings 
included  in  the  consolidation  taken  as  a  whole, 
together  with  a  description  of  the  principal  risks 
and uncertainties that they face; and

•  the annual report and financial statements, taken as 
a whole, are fair, balanced and understandable and 
provide the information necessary for shareholders 
to  assess  the  Company’s  performance,  business 
model and strategy.

This  responsibility  statement  was  approved  by  the 
Board of Directors on 12 April 2018 and is signed on 
its behalf by:

Peter Harris
Chief Financial Officer

the  specific  requirements 

•  provide  additional  disclosures  when  compliance 
IFRSs  are 
with 
insufficient  to  enable  users  to  understand  the 
impact of particular transactions, other events and 
conditions  on  the  entity’s  financial  position  and 
financial performance; and

in 

•  make  an  assessment  of  the  Company’s  ability  to 

continue as a going concern.

42

I N D E P E N D E N T AU D I TO R S ’  R E P O R T
to the members of Next Fifteen Communications Group plc

Report on the audit of the financial statements
Opinion

In our opinion:

•  the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 January 2018 

and of the group’s profit for the year then ended;

•  the group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRSs) as adopted by the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of Next Fifteen Communications Group plc (the ‘parent company’) and its subsidiaries (the 
‘group’) which comprise:

•  the consolidated income statement;

•  the consolidated statement of comprehensive income;

•  the consolidated and parent company balance sheets;

•  the consolidated and parent company statements of changes in equity;

•  the consolidated cash flow statement; and

•  the related notes 1 to 30 and Parent Company notes 1 to 12.

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable law and 
IFRSs as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent 
company financial statements is applicable law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure 
Framework” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion

We  conducted  our  audit  in  accordance  with  International  Standards  on  Auditing  (UK)  (ISAs  (UK))  and  applicable  law.  Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial statements 
section of our report. 

We are independent of the group and the parent company in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Summary of our audit approach

Key audit matters

The key audit matters that we identified in the current year were:

•  impairment of acquired goodwill

•  valuation of acquired intangibles

•  valuation of acquisition-related liabilities

Materiality

Scoping

The materiality that we used for the group financial statements was £1.47m which was determined based on a 
blended measure and represents 5.0% of adjusted profit before tax. Profit before tax is adjusted for exceptional 
costs and acquisition-related costs as disclosed in note 5 to the financial statements.

Our scoping is based on both a qualitative and quantitative assessment of the individual brands. 72% of Group 
revenue was subject to full audit scope and a further 13% was subject to specified audit procedures performed 
by the Group auditor.

43

Financial StatementsI N D E P E N D E N T AU D I TO R S ’  R E P O R T C O N T I N U E D
to the members of Next Fifteen Communications Group plc

Conclusions relating to going concern

We are required by ISAs (UK) to report in respect of the following matters where:

•  the directors’ use of the going concern basis of accounting in preparation of the financial 

statements is not appropriate; or 

•  the  directors  have  not  disclosed  in  the  financial  statements  any  identified  material 
uncertainties that may cast significant doubt about the group’s or the parent company’s 
ability to continue to adopt the going concern basis of accounting for a period of at least 
twelve months from the date when the financial statements are authorised for issue.

We have nothing to report in respect 
of these matters. 

Key audit matters

Key  audit  matters  are  those  matters  that,  in  our  professional  judgement,  were  of  most  significance  in  our  audit  of  the  financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the allocation of resources 
in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters.

Impairment of acquired goodwill 

Key audit matter  
description

As  at  31  January  2018  the  Group  had  recognised  goodwill  of  £65.9m  (2017:  £57.4m).  The  valuation  of 
goodwill in relation to Twogether (£9.2m) and Agent3 (£1.1m) is a key judgement as these businesses have 
limited headroom which is highly sensitive to Management’s growth assumptions including new wins and 
retention of existing customers.

For further details, see notes 1 and 11. 

How the scope of  
our audit responded to 
the key audit matter

In order to address this key audit matter, our audit work included: 

•  evaluating the design and implementation of key controls around the impairment review process and 

the budgeting process; 

•  considering historical forecasting accuracy;

•  benchmarking the forecast growth and retention rates against other Group companies and available 

industry data;

•  involving valuation specialists to benchmark the discount rate;

•  reviewing  the  disclosure  in  the  financial  statements  to  assess  whether  it  is  compliant  with  IAS  36 

Impairment of Assets; and

•  performing  sensitivity  analysis  of  the  critical  assumptions  to  assess  whether  a  reasonable  change 

would trigger an impairment which would require additional disclosure.

Key observations

Based on the evidence received, we concluded that the valuation of goodwill for the businesses above 
and the disclosures under IAS 36 in the Group financial statements are appropriate.

44

Valuation of acquired intangibles 

Key audit matter  
description

The Group acquired Velocity, Elvis, Circle and Charterhouse in the year for a total of £26.6m, resulting in 
the recognition of £12.7m of intangible assets and £11.2m of goodwill. Given the value of acquisitions in the 
year, there is a risk that the identification and valuation of separately identifiable intangible assets are not 
in accordance with IFRS 3 Business Combinations, or that Management use inappropriate assumptions 
such as the discount rates and future cash flows of the acquired businesses in their valuation models, 
leading to material errors in the valuation of goodwill and intangible assets. 

For further details, see notes 1 and 26.

How the scope of  
our audit responded to 
the key audit matter

In order to address the risk relating to identification and valuation of intangible assets, our audit work included: 

•  evaluating the design and implementation of controls around acquisition accounting, as well as Group 

review of the compliance of the calculation with IFRS 3 Business Combinations;

•  reviewing  the  Share  Purchase  Agreement  (SPA)  and  holding  discussions  with  management  to 
understand the nature of the businesses acquired in order to assess whether all intangible assets have 
been identified; 

•  reviewing the appropriateness of Management’s valuation models;

•  challenging  the  assumptions  against  historical  data,  comparable  external  data  and  performance  in 

other Group companies, and reviewing the application of these to the SPA terms; and

•  challenging  the  individual  discount  rates  used  including  benchmarking  against  the  year-end  Group 
Weighted Average Cost of Capital, reviewing the risk adjustments made in either the discount rate or 
cash flows and benchmarking against discount rates used for similar brands acquired across the Group.

Key observations

We are satisfied the valuation models applied to identify and value the separately identifiable intangible 
assets is appropriate and consistent with prior periods.

Valuation of acquisition-related liabilities 

Key audit matter  
description

As at 31 January 2018 the Group had £25.6m of acquisition related liabilities (2017: £18.3m) which consist 
mainly of contingent consideration that are payable based on a share of the average profit of the businesses 
acquired.  The  value  of  these  liabilities  can  be  highly  judgemental  as  they  are  based  on  forecast  future 
performance of specific brands, customer attrition rates and the growth assumptions. There is a risk that 
these liabilities are inappropriately valued as they are based on inappropriate assumptions.

For further details, see notes 1 and 17.

How the scope of  
our audit responded to 
the key audit matter

Our audit work relating to acquisition-related liabilities included:

•  evaluating the design and implementation of controls around the recognition and calculation of the 
acquisition related liabilities, including appropriate review of the forecasts used and assumptions made 
by the respective brand management teams;

•  reviewing terms of the SPAs of all new acquisitions in the year to assess whether any acquisition related 
liabilities are included at year-end and that the liabilities are calculated in accordance with the terms; 

•  challenging  the  forecasts  used  to  calculate  the  liability  by  considering  pipeline  work  and  

historic performance; 

•  involving valuation specialists to benchmark the discount rates applied;

•  benchmarking the forecasts against other Group companies and available industry data; and

•  performing sensitivity analysis of the assumptions to assess a reasonable alternative scenario.

45

Financial StatementsI N D E P E N D E N T AU D I TO R S ’  R E P O R T C O N T I N U E D
to the members of Next Fifteen Communications Group plc

Key observations

We are satisfied that the assumptions used by management and the valuation of the acquisition-related 
liabilities are appropriate.

Our application of materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions 
of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit 
work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£1.47m 

£1.39m

Basis for determining 
materiality

Rationale for the  
benchmark applied

Adjusted PBT £29.3m

We  have  considered  the  adjusted  profit  before  tax  and 
revenue measures in determining materiality. Profit before 
tax is adjusted for exceptional costs and acquisition-related 
costs as disclosed in note 5 to the financial statements. 

Materiality equates to 5.0% of the adjusted profit before tax 
figure  of  £29.3m  and  0.7%  of 
the  revenue  figure  
of £196.8m. 

We  considered  a  number  of  relevant  benchmarks  in  our 
determination  of  materiality.  Adjusted  profit  before  tax  
is  the  main  measure  used  in  reporting  the  results  for 
Next Fifteen Communications Group plc as this is the key 
performance  indicator  for  the  users  of  the  financial 
statements  of  the  group.  In  addition,  we  incorporated 
revenue  as  an  additional  benchmark  as  it  reflects  the 
growth of the group.

Parent company materiality represents 1.8% 
of  net  assets  which  is  capped  at  95%  of 
Group materiality.

The Parent company is a holding company, 
and net assets is indicative of the company’s 
ability to support its subsidiaries.

Group materiality £1.47m

Component materiality range 
£0.07m to £0.74m

Audit Committee reporting 
threshold £0.029m

■  Adjusted PBT  ■  Group materiality

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.029m for the group, 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit 
Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements.

46

An overview of the scope of our audit

As a result of the disaggregated nature of the Group, a significant portion of audit planning time is spent so that the scope of our work 
is appropriate to address the Group’s identified risks of material misstatement. In selecting the components that are in scope each 
year, we obtained an understanding of the Group and its environment, including an understanding of the Group’s system of internal 
controls, and assessing the risks of material misstatement at the Group level. The components were also selected to provide an 
appropriate basis on which to undertake audit work to address the identified risks of material misstatement.

Such audit work represents a combination of procedures, all of which are designed to target the Group’s identified risks of material 
misstatement in the most effective manner possible. Based on our assessment, we focused our audit work on 22 components, 15 of 
which were subject to full audit scope and 7 were subject to specified audit procedures. Our audit of these 22 components provided 
coverage of 85% of the Group’s consolidated revenue, 76% of the Group’s profit before tax within the Group’s profitable components 
and 69% of the loss before tax within the Group’s loss-making components. 

Our audit work at the components, excluding the parent company, is executed at levels of materiality appropriate for such components, 
which in all instances are capped at 50% of Group materiality. 

Other information

The directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

We have nothing to 
report in respect of 
these matters. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and,  in  doing  so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated.

If  we  identify  such  material  inconsistencies  or  apparent  material  misstatements,  we  are  required  to 
determine whether there is a material misstatement in the financial statements or a material misstatement 
of the other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact.

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial 
statements  and  for  being  satisfied  that  they  give  a  true  and  fair  view,  and  for  such  internal  control  as  the  directors  determine  is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to 
continue  as  a  going  concern,  disclosing  as  applicable,  matters  related  to  going  concern  and  using  the  going  concern  basis  of 
accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  statements  as  a  whole  are  free  from  material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level  of  assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in  accordance  with  ISAs  (UK)  will  always  detect  a  material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed.

47

Financial StatementsI N D E P E N D E N T AU D I TO R S ’  R E P O R T C O N T I N U E D
to the members of Next Fifteen Communications Group plc

Report on other legal and regulatory requirements

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements; and

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the group and or the parent company and their environment obtained in the 
course of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.

Matters on which we are required to report by exception

Adequacy of explanations received and accounting records

We have nothing to 
report in respect of 
these matters. 

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and returns. 

Directors’ remuneration

Under the Companies Act 2006 we are also required to report if in our opinion certain  
disclosures of directors’ remuneration have not been made. 

We have nothing to 
report in respect of 
these matters. 

Andrew Evans (Senior Statutory Auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London
United Kingdom 
12 April 2018

48

C O N S O L I DAT E D  I N C O M E  S TAT E M E N T
for the year ended 31 January 2018 and the year ended 31 January 2017

Billings

Revenue

Staff costs

Depreciation

Amortisation 

Other operating charges

Total operating charges

Operating profit

Finance expense

Finance income

Net finance expense

Share of profit/(loss) from associate

Profit before income tax

Income tax expense

Profit for the year

Attributable to:

Owners of the Parent

Non-controlling interests

Earnings per share

Basic (pence)

Diluted (pence)

Year ended
31 January
2018
£’000

243,485

196,811

Year ended
31 January
2018
£’000

136,346

3,985

7,413

31,842

Year ended
31 January
2017
£’000

126,756

3,482

6,017

26,844

Year ended
31 January
2017
£’000

200,745

171,013

(179,586)

(163,099)

17,225

(5,833)

1,878

(3,955)

26

13,296

(4,000)

9,296

8,632

664

9,296

11.6

10.5

7,914

(5,607)

865

(4,742)

(272)

2,900

(1,232)

1,668

1,138

530

1,668

1.6

1.5

Note

2

3

4,12

4,11

2,5

6

7

5

8

10 

10

The accompanying notes are an integral part of this Consolidated Income Statement.

All results relate to continuing operations.

49

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I DAT E D  S TAT E M E N T O F C O M P R E H E N S I V E I N C O M E
for the year ended 31 January 2018 and the year ended 31 January 2017

Profit for the year

Other comprehensive (expense)/income:

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translating foreign operations 

Gain/(Loss) on net investment hedges

Total other comprehensive (expense)/income for the year

Total comprehensive income for the year 

Total comprehensive income attributable to:

Owners of the Parent

Non-controlling interests

Note

19

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

9,296

1,668

(5,427)

1,190

(4,237)

5,059

4,395

664

5,059

5,128

(1,378)

3,750

5,418

4,888

530

5,418

The accompanying notes are an integral part of this Consolidated Statement of Comprehensive Income.

All results relate to continuing operations.

50

 
 
 
 
 
 
 
 
 
 
 
C O N S O L I DAT E D  B A L A N C E  S H E E T
As at 31 January 2018 and 31 January 2017

Assets
Property, plant and equipment
Intangible assets
Investment in equity-accounted associate
Trade investment
Deferred tax assets
Other receivables

Total non-current assets

Trade and other receivables
Cash and cash equivalents
Corporation tax asset

Total current assets

Total assets

Liabilities
Loans and borrowings
Deferred tax liabilities
Other payables
Provisions 
Deferred consideration
Contingent consideration
Share purchase obligation

Total non-current liabilities

Loans and borrowings
Trade and other payables
Provisions
Corporation tax liability
Deferred consideration
Contingent consideration
Share purchase obligation

Total current liabilities

Total liabilities

Total net assets

Equity
Share capital
Share premium reserve
Share purchase reserve
Foreign currency translation reserve
Other reserves
Retained earnings

Total equity attributable to owners of the Parent
Non-controlling interests

Total equity

Note

12
11

18
13,19

13,19
19

19
18
14,19
15,19
17,19
17,19
17,19

19
14,19
15,19

17,19
17,19
17,19

24

31 January
2018
£’000

31 January
2018
£’000

31 January
2017
£’000

31 January
2017
£’000

13,567
94,843
132
1,211
9,794
535

49,538
24,283
784

34,465
3,869
4,290
141
1,784
13,271
955

1,406
45,003
1,405
2,154
4,255
5,368
–

1,892
28,611
(2,673)
4,811
1,719
42,604

120,082

74,605

194,687

107,410

64,816

172,226

15,764
79,979
120
743
9,987
817

42,143
22,072
601

31,869
2,692
5,537
54
–
10,971
3,033

(58,775)

(54,156)

(59,591)

(118,366)

76,321

1,589
39,409
2,647
1,594
–
3,934
400

1,834
25,681
(2,673)
10,238
529
31,962

(49,573)

(103,729)

68,497

76,964
(643)

76,321

67,571
926

68,497

The accompanying notes are an integral part of this Consolidated Balance Sheet. 

These financial statements were approved and authorised by the Board on 12 April 2018.

Peter Harris
Chief Financial Officer 

51

Company number 01579589 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I DAT E D S TAT E M E N T  O F  C H A N G E S  I N E Q U I T Y
for the year ended 31 January 2018 and the year ended 31 January 2017

Share
capital
£’000

Share
premium 
reserve 
£’000

Share
purchase 
reserve 
£’000

Note

Foreign 
currency 
translation 
reserve 
£’000

Other
reserves 1
£’000

Retained 
earnings 
£’000

Equity 
attributable 
to owners of 
the Parent 
£’000

Non-
controlling 
interests 
£’000

At 31 January 2017

1,834

25,681

(2,673)

10,238

529

31,962

67,571

–

–

8,632

8,632

Profit for the year

Other comprehensive 
(expense)/income  
for the year

Total comprehensive 
(expense)/income  
for the year

Shares issued on 
satisfaction of vested 
performance shares

Shares issued 
on acquisitions

Movement in relation to 
share-based payments

Tax on share-based 
payments

Dividends to owners  
of the Parent

Movement due to ESOP 
share purchases

Movement due to ESOP 
share option exercises

Movement on reserves 
for non-controlling 
interests

Non-controlling 
dividend

–

–

–

20

40

–

–

–

–

20,26

18

2,930

8

9

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Total 
equity 
£’000

68,497

9,296

926

664

–

–

(5,427)

1,190

–

(4,237)

–

(4,237)

–

(5,427)

1,190

8,632

4,395

664

5,059

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(39)

39

–

–

(77)

(37)

–

2,948

4,284

4,284

1,240

1,240

(4,121)

(4,121)

–

–

(39)

39

–

–

–

–

–

–

–

(37)

2,948

4,284

1,240

(4,121)

(39)

39

684

684

(684)

–

–

–

(1,549)

(1,549)

At 31 January 2018

1,892

28,611

(2,673)

4,811

1,719

42,604

76,964

(643)

76,321

1  Other reserves include the ESOP reserve, the treasury reserve, the merger reserve and the hedging reserve; see note 24.

52

 
C O N S O L I DAT E D S TAT E M E N T  O F  C H A N G E S  I N E Q U I T Y  C O N T I N U E D
for the year ended 31 January 2018 and the year ended 31 January 2017

Share
capital
£’000

Share
premium 
reserve 
£’000

Share
purchase 
reserve 
£’000

Note

Foreign 
currency 
translation 
reserve 
£’000

Other
reserves 1
£’000

Retained 
earnings 
£’000

Equity 
attributable 
to owners of 
the Parent 
£’000

Non-
controlling 
interests 
£’000

1,763

21,523

(2,673)

5,110

1,907

24,418

52,048

–

–

1,138

1,138

Total 
equity 
£’000

52,791

1,668

743

530

At 31 January 2016

Profit for the year

Other comprehensive 
income/(expense)  
for the year

Total comprehensive 
income/(expense)  
for the year

Shares issued on 
satisfaction of vested 
share options

Shares issued 
on acquisitions

Movement in relation to 
share-based payments

Tax on share-based 
payments

Dividends to owners 
of the Parent

Movement due to ESOP 
share purchases

Movement due to ESOP 
share option exercises

Movement on reserves 
for non-controlling 
interests

Share options issued on 
acquisition of subsidiary

Non-controlling interest 
arising on acquisition

Non-controlling 
dividend

20

20,26

8

9

–

–

–

27

44

–

–

–

–

–

–

–

–

–

–

–

–

–

4,158

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5,128

(1,378)

–

3,750

–

3,750

5,128

(1,378)

1,138

4,888

530

5,418

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(25)

25

–

–

–

–

(265) 

(238)

–

4,202

8,974

8,974

1,239

1,239

(3,264)

(3,264)

–

–

(25)

25

–

–

–

–

–

–

–

(292)

(292)

292

(238)

4,202

8,974

1,239

(3,264)

(25)

25

–

14

14

–

–

14

–

–

–

436

436

(1,075)

(1,075)

At 31 January 2017

1,834

25,681

(2,673)

10,238

529

31,962

67,571

926

68,497

1  Other reserves include the ESOP reserve, the treasury reserve, the merger reserve and the hedging reserve; see note 24.

The accompanying notes are an integral part of this Consolidated Statement of Changes in Equity.

53

Financial Statements 
C O N S O L I DAT E D  S TAT E M E N T O F  C A S H  F LO W
for the year ended 31 January 2018 and the year ended 31 January 2017

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation

Amortisation 

Finance expense

Finance income

Share of (profit)/loss from equity-accounted associate

Loss on sale of property, plant and equipment

Income tax expense

Share-based payment charge

Net cash inflow from operating activities  
before changes in working capital

Change in trade and other receivables

Change in trade and other payables

Movement in provisions

Change in working capital

Net cash generated from operations

Income taxes paid

Net cash from operating activities

Cash flows from investing activities

Acquisition of subsidiaries trade and assets, net of cash acquired

Payment of contingent consideration 

Acquisition of investments and associates

Proceeds on disposal of associates

Acquisition of property, plant and equipment

Proceeds on disposal of property, plant and equipment

Acquisition of intangible assets

Net movement in long-term cash deposits

Interest received

Net cash outflow from investing activities

Net cash from operating and investing activities

Note

4,12

4,11

6

7

4

8

7

Year ended
31 January
2018
£’000

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

Year ended
31 January
2017
£’000

9,296

3,985

7,413

5,833

(1,878)

(26)

147

4,000

4,284

(5,860)

2,143

(472)

(9,824)

(5,062)

(464)

–

(2,974)

7

(1,193)

(6)

117

1,668

3,482

6,017

5,607

(865)

272

110

1,232

8,989

33,054

26,512

(4,189)

28,865

(4,284)

24,581

6,332

32,844

(1,978)

30,866

8,430

(2,861)

763

(14,546)

(6,622)

(777)

330

(8,284)

7

(612)

(292)

204

(19,399)

5,182

(30,592)

274

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C O N S O L I DAT E D  S TAT E M E N T  O F  C A S H  F LO W  C O N T I N U E D
for the year ended 31 January 2018 and the year ended 31 January 2017

Net cash from operating and investing activities

Cash flows from financing activities

Capital element of finance lease rental repayment

Increase in bank borrowings and overdrafts

Repayment of bank borrowings and overdrafts

Interest paid

Dividend and profit share paid to non-controlling interest partners

Dividend paid to shareholders of the Parent

Net cash (outflow)/inflow from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Exchange (loss)/gain on cash held

Cash and cash equivalents at end of the year

Year ended
31 January
2018
£’000

Note

Year ended
31 January
2018
£’000

5,182

Year ended
31 January
2017
£’000

Year ended
31 January
2017
£’000

274

(17)

8,000

(3,516)

(831)

(1,549)

(4,121)

(55)

11,589

–

(695)

(1,075)

(3,264)

(2,034)

3,148

22,072

(937)

24,283

6,500

6,774

14,132

1,166

22,072

6

9

9

19

The accompanying notes are an integral part of this Consolidated Statement of Cash Flow.

55

Financial Statements 
 
 
 
 
 
 
 
 
N OT E S  TO  T H E  AC C O U N T S
for the year ended 31 January 2018

1 Accounting policies
Next Fifteen Communications Group plc (the ‘Company’) is a public limited company incorporated in the United Kingdom (‘UK’) and 
registered  in  England  and  Wales.  The  consolidated  financial  statements  include  the  Company  and  its  subsidiaries  (together,  the 
‘Group’) and its interests in associates.

The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. These policies 
have been consistently applied to all the periods presented, unless otherwise stated.

A. Basis of preparation
The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards, International 
Accounting Standards and Interpretations adopted by the European Union (‘Adopted IFRSs’) and the parts of the Companies Act 2006 
applicable to companies reporting under Adopted IFRSs. These financial statements are presented in pounds sterling because that 
is the currency of the primary economic environment in which the Group operates.

The consolidated financial statements have been prepared on a going concern basis (as set out in the Report of the Directors) and on 
a  historical  cost  basis,  except  for  the  remeasurement  to  fair  value  of  certain  financial  assets  and  liabilities  as  described  in  the 
accounting policies below.

B. New and amended standards adopted by the Group
The Group has adopted the new accounting pronouncements which became effective this year, none of which had a material impact 
on the Group’s results or financial position.

C. Basis of consolidation
The  Group’s  financial  statements  consolidate  the  results  of  Next  Fifteen  Communications  Group  plc  and  all  of  its  subsidiary 
undertakings, and its interests in associates. 

Subsidiaries are all entities over which the Group has control. Control is achieved where the Company has existing rights that give it 
the ability to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The 
existence and effect of potential voting rights that are currently exercisable or convertible are considered when assessing whether 
the Group controls another entity.

In the Consolidated Balance Sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at 
their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Income Statement from 
the date on which control is obtained.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Parent’s ownership interests 
in them. On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value 
or at the non-controlling interest’s proportionate share of the acquiree’s net assets. Each of these approaches has been used by the 
Group.  Non-controlling  interests  are  subsequently  measured  as  the  amount  of  those  non-controlling  interests  at  the  date  of  the 
original combination and the non-controlling interest’s share of changes in equity since the date of the combination. 

An associate is an entity in which the Group has significant influence and which is neither a subsidiary nor a joint venture. Associates 
are accounted for under the equity method of accounting. The Consolidated Income Statement reflects the share of the results of the 
operations of the associate after tax. 

When a business combination is achieved in stages, the Group’s previously held interests in the acquired entity are remeasured to its 
acquisition date fair value and the resulting gain or loss, if any, is recognised in the Consolidated Income Statement. Amounts arising 
from interests in the acquiree prior to the acquisition date that have previously been recognised in other comprehensive income are 
reclassified to the Consolidated Income Statement, where such treatment would be appropriate if that interest were disposed of.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, 
the Group reports provisional amounts for the items for which the accounting is incomplete.

Intercompany transactions, balances and unrealised gains on transactions between Group companies (Next Fifteen Communications 
Group plc and its subsidiaries) are eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of an 
impairment of the asset transferred. Accounting policies for subsidiaries have been changed where necessary to ensure consistency 
with the policies adopted by the Group.

D. Merger reserve (included in other reserves)
Where the conditions set out in section 612 of the Companies Act 2006 or equivalent sections of previous Companies Acts are met, 
shares issued as part of the consideration in a business combination are measured at their fair value in the Consolidated Balance 
Sheet, and the difference between the nominal value and fair value of the shares issued is recognised in the merger reserve.

56

1 Accounting policies continued
E. Revenue and other income
Billings represent amounts receivable from clients, exclusive of VAT, sales taxes and trade discounts in respect of charges for fees, 
commission and rechargeable expenses incurred on behalf of clients.

Revenue  is  billings  less  amounts  payable  on  behalf  of  clients  to  external  suppliers  where  they  are  retained  to  perform  part  of  a 
specific client project or service, and represents fees, commissions and mark-ups on rechargeable expenses. Revenue is recognised 
on the following bases:

•  retainer  and  other  non-retainer  fees  are  recognised  as  the  services  are  performed,  in  accordance  with  the  terms  of  the 

contractual arrangement;

•  project  fees  are  recognised  on  a  percentage-of-completion  basis  as  contract  activity  progresses,  if  the  final  outcome  can  be 
assessed with reasonable certainty. The stage of completion is generally measured on the basis of the services performed to date 
as a percentage of the total services to be performed, usually with reference to completion of determined milestones and/or time 
incurred as a percentage of total time expected to be incurred; and 

•  expenses are recharged to clients at cost plus an agreed mark-up when the services are performed.

Finance income
Finance  income  primarily  relates  to  changes  in  estimate  in  the  Group’s  contingent  consideration  and  share  purchase  obligation 
liabilities; refer to section T. 

F. Intangible assets
Goodwill 
Goodwill represents the excess of the fair value of consideration payable, the amount of any non-controlling interest in the acquiree 
and the acquisition date fair value of any previous equity interest in the acquiree, over the fair value of the Group’s share of the 
identifiable net assets acquired. The fair value of consideration payable includes assets transferred, liabilities assumed and equity 
instruments issued. The amount relating to the non-controlling interest is measured on a transaction-by-transaction basis, at either 
fair value or the non-controlling interest’s proportionate share of net assets acquired. Both approaches have been used by the Group. 
Goodwill is capitalised as an intangible asset, not amortised but reviewed annually for impairment or in any period in which events or 
changes in circumstances indicate the carrying value may not be recoverable. Any impairment in carrying value is charged to the 
Consolidated Income Statement.

Software
Licences for software that are not integral to the functioning of a computer are capitalised as intangible assets. Costs that are directly 
associated  with  the  production  of  identifiable  and  unique  software  products  controlled  by  the  Group,  and  that  are  expected  to 
generate economic benefits exceeding costs beyond one year, are recognised as intangible assets. Direct costs include software 
development and employee costs. Amortisation is provided on software at rates calculated to write off the cost of each asset evenly 
over its expected useful life of between two and seven years. Costs associated with maintaining computer software programs are 
recognised as an expense as they are incurred. No amortisation is charged on assets in the course of construction until they are 
available for operational use in the business. 

Software acquired as part of a business combination is recognised at fair value at the acquisition date. Software has a finite useful life 
and is amortised using the straight-line method over its estimated useful life of three years. 

Trade names
Trade names acquired in a business combination are recognised at fair value at the acquisition date. Trade names have a finite useful 
life and are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the 
cost of trade names over their estimated useful lives of two to twenty years. 

Customer relationships 
Contractual  customer  relationships  acquired  in  a  business  combination  are  recognised  at  fair  value  at  the  acquisition  date.  The 
contractual customer relationships have a finite useful life and are carried at cost less accumulated amortisation. Amortisation is 
calculated using the straight-line method over the expected life of the customer relationship of three to six years.

Non-compete 
Certain acquisition agreements contain non-compete arrangements restricting the vendor’s ability to compete with the acquiring 
business during an earn-out period. The non-compete arrangements have a finite useful life equivalent to the length of the earn-out 
period  and  are  carried  at  cost  less  accumulated  amortisation.  Amortisation  is  calculated  using  the  straight-line  method  over  the 
length of the arrangement.

The amortisation of acquired intangibles is added back for the Group’s adjusted performance measures in order to better represent 
the underlying trading from business operations and to enhance comparability of the Group’s profitability year on year. 

57

Financial Statements1 Accounting policies continued
G. Property, plant and equipment
Property, plant and equipment is stated at cost, net of depreciation. Depreciation is provided on all property, plant and equipment at 
annual rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life as follows:

Short leasehold improvements  – Over the term of the lease

Office equipment 

– 20% to 50% per annum straight-line basis

Office furniture 

Motor vehicles 

– 20% per annum straight-line basis

– 25% per annum straight-line basis

H. Impairment
Impairment tests on goodwill are undertaken annually at the financial year end. Other non-financial assets (excluding deferred tax) 
are  subject  to  impairment  tests  whenever  events  or  changes  in  circumstances  indicate  that  their  carrying  amount  may  not 
be recoverable.

Where the carrying value of an asset exceeds its recoverable amount, which is measured as the higher of value in use and fair value 
less costs to sell, the asset is impaired accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the asset’s 
cash-generating unit, defined as the lowest group of assets in which the asset belongs for which there are separately identifiable 
cash flows. Goodwill is allocated on initial recognition to each of the Group’s cash-generating units that are expected to benefit from 
the synergies of the combination giving rise to the goodwill. The cash-generating units represent the lowest level within the entity at 
which the goodwill is monitored for internal management purposes.

Impairment charges are included within the amortisation and impairment line of the Consolidated Income Statement unless they 
reverse gains previously recognised in other comprehensive income. An impairment loss recognised for goodwill is not reversed.

I. Foreign currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they 
operate (their ‘functional currency’) are recorded at the exchange rates ruling when the transactions occur. Foreign currency monetary 
assets  and  liabilities  are  translated  at  the  exchange  rates  ruling  at  the  balance  sheet  date.  Exchange  differences  arising  on  the 
retranslation of unsettled monetary assets and liabilities are recognised immediately in the Consolidated Income Statement. In the 
consolidated financial statements, foreign exchange movements on intercompany loans with indefinite terms, for which there is no 
expectation of a demand for repayment, are recognised directly in equity within a separate foreign currency translation reserve.

On consolidation, the results of overseas operations are translated into sterling at the average exchange rates for the accounting period. 

All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the 
exchange rates ruling at the balance sheet date. Exchange differences arising on translating the opening net assets at opening rates 
and the results of overseas operations at average rates are recognised directly in the foreign currency translation reserve within 
equity. The effective portion arising on the retranslation of foreign currency borrowings which are designated as a qualifying hedge 
is recognised within equity. See note 19 for more detail on hedging activities. 

On  disposal  of  a  foreign  operation,  the  cumulative  translation  differences  recognised  in  the  foreign  currency  translation  reserve 
relating to that operation up to the date of disposal are transferred to the Consolidated Income Statement as part of the profit or loss 
on disposal.

On  a  reduction  of  ownership  interest  in  a  subsidiary  that  does  not  affect  control,  the  cumulative  retranslation  difference  is  only 
allocated to the non-controlling interests (‘NCI’) and not recycled through the Consolidated Income Statement.

J. Operating segments
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The  chief  operating  decision-maker,  who  is  responsible  for  allocating  resources  and  assessing  performance  of  the  operating 
segments, has been identified as the Board of Directors.

58

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 20181 Accounting policies continued
K. Financial instruments
Financial assets and liabilities are recognised on the Group’s Consolidated Balance Sheet when the Group becomes party to the 
contractual provisions of the asset or liability. The Group’s accounting policies for different types of financial asset and liability are 
described below.

Trade receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  will  subsequently  be  measured  at  amortised  cost  less  allowances  for 
impairment. An allowance for impairment of trade receivables is established when there is objective evidence (such as significant 
financial difficulties on the part of the counterparty, or default or significant delay in payment) that the Group will not be able to collect 
all amounts due according to the original terms of the receivables. The amount of the allowance is the difference between the asset’s 
carrying amount and the present value of estimated future cash flows associated with the impaired receivable. 

Such provisions are recorded in a separate allowance account, with the loss being recognised as an expense in the other operating 
charges  line  in  the  Consolidated  Income  Statement.  On  confirmation  that  the  trade  receivable  will  not  be  collectable,  the  gross 
carrying value is written off against the associated allowance.

Cash and cash equivalents 
Cash and cash equivalents comprise cash in hand and short-term call deposits held with banks. Bank overdrafts are shown within 
loans and borrowings in current liabilities on the Consolidated Balance Sheet, except where there is a pooling arrangement with a 
bank that allows them to be offset against cash balances. In such cases the net cash balance will be shown within cash and cash 
equivalents in the Consolidated Balance Sheet.

Derivative financial instruments 
Derivative financial instruments are initially recognised at fair value at the contract date and continue to be stated at fair value at 
the balance sheet date, with gains and losses on revaluation being recognised immediately in the Consolidated Income Statement. 
The fair value of derivative financial instruments is determined by reference to third-party market valuations.

Hedging activities 
The Group documents at the inception of the transaction the relationship between hedging instruments and hedged items, as well 
as  its  risk-management  objectives  and  strategy  for  undertaking  various  hedging  transactions.  The  Group  also  documents  its 
assessment, both at hedge inception and on an ongoing basis, of whether the hedging instruments used in hedging transactions are 
highly effective in offsetting changes in fair values of hedged items.

Where a foreign currency loan is designated as a qualifying hedge of the foreign exchange exposure arising on retranslation of the 
net assets of a foreign operation, any gain or loss on the hedging instrument relating to the effective portion of the hedge is recognised 
in other comprehensive income in a separate hedging reserve included within other reserves. This offsets the foreign exchange 
differences arising on the retranslation of the foreign operation’s net assets, which are recognised in the separate foreign currency 
translation  reserve.  The  gain  or  loss  relating  to  the  ineffective  portion  is  recognised  immediately  in  the  Consolidated  Income 
Statement within finance income/expense.

Gains and losses accumulated in equity on retranslation of the foreign currency loans are recycled through the Consolidated Income 
Statement when the foreign operation is sold or is partially disposed of so that there is a loss of control. At this point the cumulative 
foreign exchange differences arising on the retranslation of the net assets of the foreign operation are similarly recycled through the 
Consolidated Income Statement. Where the hedging relationship ceases to qualify for hedge accounting, the cumulative gains and 
losses remain within the foreign currency translation reserve until control of the foreign operation is lost; subsequent gains and losses 
on the hedging instrument are recognised in the Consolidated Income Statement. 

Where there is a change in the ownership interest without effecting control, the exchange differences are adjusted within reserves.

Bank borrowing
Interest-bearing bank loans and overdrafts are recognised at their fair value, net of direct issue costs and, thereafter, at amortised 
cost. Finance costs are charged to the Consolidated Income Statement over the term of the debt so that the amount charged is at a 
constant rate on the carrying amount. Finance costs include issue costs that are initially recognised as a reduction in the proceeds of 
the associated capital instrument.

Deal costs 
Costs  associated  with  business  combinations  are  recognised  in  the  Consolidated  Income  Statement  within  the  ‘other  operating 
charges’  line  in  the  year  in  which  they  are  incurred.  Those  costs  which  are  directly  attributable  to  the  business  combination  are 
considered exceptional to the extent they would not have been incurred had the business combination not occurred. They do not 
relate to the underlying trading of the Group and are added back in the adjusted performance measures to aid comparability of the 
Group’s profitability year on year.

59

Financial Statements1 Accounting policies continued
K. Financial instruments continued
Contingent consideration 
On initial recognition, the liability for contingent consideration relating to acquisitions is measured at fair value. The liability is calculated 
based on the present value of the ultimate expected payment with the corresponding debit included within goodwill. Subsequent 
movements in the present value of the ultimate expected payment are recognised in the Consolidated Income Statement.

The Group has a portion of contingent consideration which is payable subject to continuing employment of the previous owner within 
the Group. The expected liability is recognised within operating costs evenly over the required employment term of the seller. 

Share purchase obligation 
Put-option agreements that allow the non-controlling interest shareholders in the Group’s subsidiary undertakings to require the 
Group to purchase the non-controlling interest are recorded in the Consolidated Balance Sheet as liabilities. On initial recognition, 
the  liability  is  measured  at  fair  value  and  is  calculated  based  on  the  present  value  of  the  ultimate  expected  payment  with  the 
corresponding debit included in the share purchase reserve. Subsequent movements in the present value of the ultimate expected 
payment are recognised in the Consolidated Income Statement.

The Group adjusts for the remeasurement of the acquisition related liabilities within the adjusted performance measures in order 
to  aid  comparability  of  the  Group’s  results  year  on  year  as  the  charge/credit  can  vary  significantly  depending  on  the  underlying 
brand’s performance. 

Trade payables 
Trade payables are initially recognised at fair value and thereafter at amortised cost.

L. Provisions 
Provisions are recognised when the Group has a present obligation as a result of a past event and it is probable that the Group will 
be required to settle that obligation, and are discounted to present value where the effect is material. Provisions are created for vacant 
or sublet properties when the Group has a legal obligation for future expenditure in relation to onerous leases. The provision is 
measured at the present value of the Group’s best estimate of the expenditure required to settle the present obligation at the balance 
sheet date.

M. Retirement benefits
Pension costs which relate to payments made by the Group to employees’ own defined contribution pension plans are charged to 
the Consolidated Income Statement as incurred.

N. Share-based payments
The  Group  issues  equity-settled  share-based  payments  to  certain  employees  via  the  Group’s  Long-Term  Incentive  Plan. 
The share-based payments are measured at fair value at the date of the grant and expensed on a straight-line basis over the 
vesting period. The cumulative expense is adjusted for failure to achieve non-market performance vesting conditions.

Fair value is measured by use of the Black-Scholes model on the grounds that there are no market-related vesting conditions. The 
expected life used in the model has been adjusted, based on the Board’s best estimate, for the effects of non-transferability, exercise 
restrictions and behavioural considerations.

The Group grants brand equity appreciation rights to key individuals in the form of LLC units or restricted Ordinary Shares in the 
relevant subsidiary. The LLC units or restricted Ordinary Shares give the individuals a right to a percentage of the future appreciation 
in their particular brand’s equity. Appreciation is measured based on a multiple of the brand’s operating earnings in subsequent 
year(s), over the base line value determined at the date of grant. Since any brand appreciation payments are to be settled in Group 
equity, they are accounted for as equity-settled share-based payments. The Group fair values the LLC units or restricted Ordinary 
Shares at the date of grant and expenses them fully at that point. The Group determines that these brand appreciation rights (or 
growth  shares)  are  exceptional  in  nature  as  they  are  the  continuation  of  acquisition-related  payments  used  to  incentivise  key 
management to grow their business and are one-off in nature as expensed to the Income Statement in full in the year of grant, the 
value of which can vary greatly depending on the nature of the scheme. Therefore adjusting for these within the Group’s adjusted 
performance measures gives a better reflection of the Group’s profitability and enhances comparability year on year. 

O. Leased assets
Where substantially all of the risks and rewards incidental to ownership are not transferred to the Group (an ‘operating lease’), the total 
rentals payable under the lease are charged to the Consolidated Income Statement on a straight-line basis over the lease term. The 
aggregate benefit of lease incentives is recognised as a reduction to the rental expense over the lease term on a straight-line basis.

The land and buildings elements of property leases are considered separately for the purposes of lease classification.

Where Group assets are leased out under operating leases with the Group acting as lessor, the asset is included in the Consolidated 
Balance Sheet and lease income is recognised over the term of the lease on a straight-line basis. 

60

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 20181 Accounting policies continued
P. Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Consolidated 
Income  Statement  because  it  excludes  items  of  income  or  expense  that  are  taxable  or  deductible  in  other  years  and  it  further 
excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been 
enacted or substantively enacted by the balance sheet date.

Q. Deferred tax
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Balance Sheet 
differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting nor taxable profit; and

•  investments  in  subsidiaries  and  jointly  controlled  entities  where  the  Group  is  able  to  control  the  timing  of  the  reversal  of  the 

difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the asset can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance 
sheet date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable Group company; or

•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle.

the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be 
settled or recovered.

Where a temporary difference arises between the tax base of employee share options and their carrying value, a deferred tax asset 
should arise. To the extent that the future tax deduction exceeds the related cumulative IFRS 2 ‘Share-Based Payment’ (‘IFRS 2’) 
expense, the excess of the associated deferred tax balance is recognised directly in equity. To the extent that the future tax deduction 
matches the cumulative IFRS 2 expense, the associated deferred tax balance is recognised in the Consolidated Income Statement.

R. Dividends
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity 
dividends are recognised when approved by the shareholders at an Annual General Meeting.

S. Employee Share Ownership Plan (‘ESOP’)
As the Group is deemed to have control of its ESOP trust, the trust is treated as a subsidiary and is consolidated for the purposes of 
the  Group  accounts.  The  ESOP’s  assets  (other  than  investments  in  the  Company’s  shares),  liabilities,  income  and  expenses  are 
included on a line-by-line basis in the Group financial statements. The ESOP’s investment in the Group’s shares is deducted from 
equity in the Consolidated Balance Sheet as if they were treasury shares and presented in the ESOP reserve.

T. Critical accounting judgements and key sources of estimation uncertainty
Critical judgements in applying the Group’s accounting policies
The following are the critical judgements, apart from those involving estimations (which are dealt with separately below), that the 
Directors have made in the process of applying the Group’s accounting policies and that have the most significant effect on the 
amounts recognised in financial statements. 

I. Share-based payments
The Group grants brand equity appreciation rights which are fully settled in Company shares and are accounted as equity-settled 
share-based payments. These are valued using a model to determine a probability weighted average forecast value of the brand 
appreciation rights on settlement with Company shares. This involves making judgements of the future revenue growth and profit 
margins of the brands over a number of years, as well as making assumptions on timing of the exercise of the put option by employees.

II. Identification and valuation of acquired intangible assets
As part of the acquisition accounting under IFRS 3, the Group must identify and value the intangibles it has acquired. This involves 
judgements  of  the  fair  value  of  the  acquired  intangibles  which  can  include  assumptions  of  the  longevity  of  acquired  customer 
relationships, customer churn, cash flows and comparable brand royalty rates. 

61

Financial Statements1 Accounting policies continued
T. Critical accounting judgements and key sources of estimation uncertainty continued
Key sources of estimation uncertainty
The key assumptions concerning the future, and other key sources of estimation uncertainty at the reporting period that may have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year, are 
discussed below.

I. Impairment of goodwill
In line with lAS 36 ‘Impairment of Assets’, the Group is required to test the carrying value of goodwill, at least annually, for impairment. 
As part of this review process the recoverable amount of the goodwill is determined using value-in-use calculations, which requires 
estimates of future cash flows and as such is subject to estimates and assumptions around revenue and cost growth rates from the 
Board-approved budget and discount rates applied. Further details are contained in note 11.

The  Group  has  performed  sensitivity  analysis  on  the  assumptions  used  in  the  value-in-use  calculations  for  the  purposes  of  the 
goodwill impairment review. The Group performed two scenarios. Firstly, with all other variables unchanged, if revenue and costs do 
not grow past the FY19 budget, and there is no growth in perpetuity then this would indicate an impairment of £2.9m. Secondly, with 
all other variables unchanged, if the discount rate increased by 2% to 14.7% then this would indicate an impairment of £3.1m. 

II. Contingent consideration, share purchase obligation and valuation of put options
Contingent  consideration  and  share  purchase  obligations  relating  to  acquisitions  have  been  included  based  on  discounted 
management estimates of the most likely outcome. The difference between the fair value of the liabilities and the actual amounts 
payable is charged to the Consolidated Income Statement as notional finance costs over the life of the associated liability. Changes 
in the estimates of contingent consideration payable and the share purchase obligation are recognised in finance income/expense. 
These  require  judgements  around  future  revenue  growth,  profit  margins  and  discount  rates,  which  if  incorrect,  could  result  in  a 
material adjustment to the value of these liabilities within the next financial year. Further details, including sensitivity analysis, are 
contained in note 17.

U. New standards and amendments not applied
The  Group  has  not  yet  adopted  certain  new  standards,  amendments  and  interpretations  to  existing  standards  which  have  been 
published  but  are  only  effective  for  our  accounting  periods  beginning  on  or  after  1  February  2018  or  later  periods.  These  new 
pronouncements are listed below:

•  IFRS 15 ‘Revenue from Contracts with Customers’ (effective periods beginning on or after 1 January 2018);

•  IFRS 9 ‘Financial Instruments’ (effective periods beginning on or after 1 January 2018); and

•  IFRS 16 ‘Leases’ (effective periods beginning on or after 1 January 2019).

The Directors do not expect that the adoption of the standards listed above will have a material impact on the financial statements of 
the Group in future periods except as follows:

•  IFRS 15 may impact the timing of revenue recognition for the Group, particularly for revenue earned through project work where 
revenue  recognition  may  now  need  to  be  deferred  until  a  performance  obligation  has  been  completed  rather  than  revenue 
recognition by reference to stage of completion. Across the Group we do not expect the impact of this to be material. 

•  IFRS 15 may also impact whether the Group is viewed as principal or agent for third party costs which are billed onto our clients. 
We expect that Next Fifteen will become principal for a proportion of our reimbursable third party costs, leading to an increase in 
revenue of between 7% and 14% and a corresponding increase in costs. The operating profit will remain the same; however, our 
operating profit margin will reduce. These changes are effective for the Group’s year ending 31 January 2019. 

•  IFRS  9  is  not  expected  to  have  a  material  impact  on  the  Group’s  bad  debt  provision.  Several  of  the  Group’s  unquoted  equity 
investments  which  are  currently  held  at  cost  will  need  to  be  revalued  to  an  approximate  fair  value.  The  Group  is  planning  to 
designate these financial assets as fair value through other comprehensive income. These changes are effective for the Group’s 
year ending 31 January 2019.

•  IFRS 16 requires the recognition of all lease assets and liabilities by lessees on the balance sheet and is effective for the Group’s 
year ending 31 January 2020. The Group is currently evaluating the impact of the adoption of this standard on its financial position 
and operating results. The profile of the Group’s principal leases is shown in note 25.

62

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 20182 Segment information
Reportable segments
The Board of Directors has identified the operating segments based on the reports it reviews as the chief operating decision-maker 
(“CODM”) to make strategic decisions, assess performance and allocate resources. These are deemed to be regional segments. 

The Group’s business is separated into a number of brands which are considered to be the underlying cash-generating units (‘CGUs’). 
These brands are organised into regional segments based on their geographical location; within these reportable segments the Group 
operates a number of separate competing businesses in order to offer services to clients in a confidential manner where otherwise there 
may be issues of conflict.

Measurement of operating segment profit 
The Board of Directors assesses the performance of the operating segments based on a measure of adjusted operating profit before 
intercompany  recharges,  which  reflects  the  internal  reporting  measure  used  by  the  Board  of  Directors.  This  measurement  basis 
excludes the effects of certain fair value accounting charges, amortisation of acquired intangibles and other costs not associated with 
the underlying business. Other information provided to them is measured in a manner consistent with that in the financial statements. 
Head  Office  costs  relate  to  Group  costs  before  allocation  of  intercompany  charges  to  the  operating  segments.  Inter-segment 
transactions have not been separately disclosed as they are not material. The Board of Directors does not review the assets and 
liabilities of the Group on a segmental basis and therefore this is not separately disclosed. 

UK 
£’000

EMEA 
£’000

US 
£’000

Asia Pacific 
£’000

Head Office 
£’000

Total 
£’000

Year ended 31 January 2018

Revenue

Segment adjusted operating profit/(loss)

Operating profit margin

Organic revenue growth

Year ended 31 January 2017

Revenue

Segment adjusted operating profit/(loss)

Operating profit margin

Organic revenue growth

58,329

12,984

22.3%

7.6%

42,638

8,042

18.9%

3.7%

7,851

752

9.6%

3.4%

7,166

647

9.0%

5.7%

115,941

23,181

20.0%

5.1%

107,008

22,347

20.9%

12.6%

14,690

2,002

13.6%

(0.7%)

14,201

2,162

15.2%

6.4%

–

(8,893)

–

–

–

(8,228)

–

–

196,811

30,026

15.3%

5.2%

171,013

24,970

14.6%

9.9%

A reconciliation of segment adjusted operating profit to statutory operating profit is provided as follows:

Segment adjusted operating profit

Share-based payment charge and charges associated with equity transactions accounted for as 
share-based payments1

Deal costs

Costs associated with restructuring2

Charge associated with office moves3

Total exceptional costs in operating profit excluding amortisation

Amortisation of acquired intangibles

Total exceptional costs in operating profit

Total operating profit

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

30,026

24,970

(3,050)

(490)

(1,700)

(525)

(5,765)

(7,036)

(10,507)

(368)

(676)

–

(11,551)

(5,505)

(12,801)

(17,056)

17,225

7,914

1 

 This  charge  relates  to  transactions  whereby  a  restricted  grant  of  brand  equity  was  given  to  key  management  in  Text  100  LLC,  Encore  Digital  Media  Limited, 
Bite Communications LLC and The OutCast Agency LLC (2017: Agent3 Limited, BYND Limited, MIG Global Limited, The Lexis Agency Limited, Twogether Creative Limited, 
BYND LLC, Vrge Strategies LLC and M Booth LLC) at nil cost which holds value in the form of access to future profit distributions as well as any future sale value under the 
performance-related mechanism set out in the share sale agreement. This value is recognised as a one-off share-based payment in the income statement in the year of 
grant. It also includes charges associated with equity transactions accounted for as share-based payments.

2 

 In the current period the Group has incurred exceptional redundancy costs in relation to Story Worldwide LLC and BiteDA Limited, which have now been merged with 
M Booth LLC and Twogether Creative Limited respectively. In the prior period the costs were in relation to the restructuring of the Story Worldwide LLC business and 
finalisation of the restructure in the EMEA region. These costs are adjusted in order to aid comparability of the Group’s underlying ongoing trading performance year on year. 

3    In the current year the Group has incurred double rent relating to property moves in New York and the UK. The Group has adjusted for the cost of the onerous property 

leases as the duplicate rent cost does not relate to the underlying trading of the business and the adjustment enhances comparability of the results year on year. 

63

Financial Statements3 Employee information
Staff costs for all employees, including Directors, consist of:

Wages and salaries

Social security costs

Pension costs

Share-based payment charge (note 21)

The average monthly number of employees during the period, by geographical location, was as follows:

UK

Europe and Africa

US 

Asia Pacific

Head Office

Key management personnel are considered to be the Board of Directors as set out on pages 22 and 23. 

Directors’ remuneration consists of:

Short-term employee benefits

Pension costs

Share-based payment charge

The highest paid Director received total emoluments of £1,063,000 (2017: £1,072,000).

4 Operating profit 
This is arrived at after charging/(crediting):

Depreciation of owned property, plant and equipment

Depreciation of assets held under finance leases

Amortisation of intangible assets

Loss on sale of property, plant and equipment

Share-based payment charge

Share-based payment charge – exceptional (note 2)

Operating lease income

Operating lease rentals – property

Foreign exchange loss/(gain)

– plant and machinery

64

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

120,541

105,622

8,906

2,544

4,355

7,629

2,159

11,346

136,346

126,756

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

599

89

710

332

47

424

81

716

314

45

1,777

1,580

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

1,300

106

885

2,291

1,388

105

325

1,818

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

3,983

2

7,413

147

1,305

3,050

(640)

8,298

90

1,043

3,354

128

6,017

110

839

10,507

(223)

7,603

61

(824)

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
4 Operating profit continued
Auditors’ remuneration
During  the  year  the  Group  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the  Company’s  auditor  and 
their associates:

Fees payable to the Company’s auditor for the statutory audit of the Company accounts  
and consolidated annual statements

The auditing of financial statements of the subsidiaries pursuant to legislation

Non-audit services:

Tax advisory services

Other assurance services

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

205

174

13

5

397

195

148

71

30

444

5 Reconciliation of pro forma financial measures
The following reconciliations of pro forma financial measures have been presented to provide additional information which will be 
useful to the users of the financial statements in understanding the underlying performance of the Group.

The  adjusted  measures  are  also  used  for  the  performance  calculation  of  the  adjusted  earnings  per  share  used  for  the  vesting 
of employee share options (note 10), banking covenants and cash flow analysis. 

Adjusted profit before income tax and earnings to ordinary shareholders

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

13,296

2,255

255

12,801

1,140

(409)

2,900

1,787

395

17,056

1,606

456

29,338

24,200

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

17,225

3,983

2

7,413

28,623

5,765

7,914

3,354

128

6,017

17,413

11,551

34,388

28,964

Profit before income tax

Unwinding of discount on contingent and deferred consideration (note 17)

Unwinding of discount on share purchase obligation (note 17)

Total exceptional costs in operating profit (note 2)

Change in estimate of future contingent consideration payable (note 17)

Change in estimate of future share purchase obligation (note 17)

Adjusted profit before income tax

Adjusted EBITDA

Operating profit

Depreciation of owned property, plant and equipment (note 12)

Depreciation of assets held under finance leases (note 12)

Amortisation of intangible assets (note 11)

EBITDA

Total exceptional costs in operating profit excluding amortisation (note 2)

Adjusted EBITDA

65

Financial Statements5 Reconciliation of pro forma financial measures continued
Adjusted staff costs

Staff costs

Reorganisation costs

Charges associated with equity transactions accounted for as share-based payments (note 2)

Adjusted staff costs

6 Finance expense

Financial liabilities at amortised cost

Bank interest payable

Financial liabilities at fair value through profit and loss

Unwinding of discount on share purchase obligation (note 17)

Change in estimate of future share purchase obligation (note 17)

Unwinding of discount on contingent and deferred consideration (note 17)

Change in estimate of future contingent consideration payable (note 17)

Other

Finance lease interest

Other interest payable

Finance expense

7 Finance income

Financial assets at amortised cost

Bank interest receivable

Financial liabilities at fair value through profit and loss

Change in estimate of future share purchase obligation (note 17)

Change in estimate of future contingent consideration (note 17)

Other

Other interest receivable

Finance income

Year ended
31 January
2018
£’000

136,346

(1,344)

(3,050)

Year ended
31 January
2017
£’000

126,756

(593)

(10,507)

131,952

115,656

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

831

685

255

– 

2,255

2,492

– 

– 

395

858

1,787

1,865

7

10

5,833

5,607

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

98

409

1,352

19

1,878

40

402

259

164

865

66

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 20188 Taxation
The major components of income tax expense/(credit) for the year ended 31 January 2018 and year ended 31 January 2017 are:

Consolidated Income Statement

Current income tax
Current income tax expense

Adjustments in respect of current income tax in prior years

Deferred income tax
Relating to the origination and reversal of temporary differences

Adjustments in respect of deferred tax for prior years

Income tax expense reported in the Consolidated Income Statement

Consolidated Statement of Changes in Equity
Tax credit relating to share-based remuneration

Income tax benefit reported in equity

Factors affecting the tax charge for the year
The  tax  assessed  for  the  year  is  higher  than  the  standard  rate  of  corporation  tax  in  the  UK  of  19.17%  
(2017: 20%). The difference is explained below:

Profit before income tax

Corporation tax expense at 19.17% (2017: 20%) 

Effects of:

Disallowed expenses

Recognition of previously unrecognised tax losses

Non-utilisation of tax losses

Higher rates of tax on overseas earnings

Deduction for overseas taxes

Adjustments in respect of prior years

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

5,770

(498)

(1,459)

187

4,000

(1,240)

(1,240)

13,296

2,549

1,688

(396)

2

1,183

(715)

(311)

4,000

4,232

(106)

(3,025)

131

1,232

(1,239)

(1,239)

2,900

580

1,338

(19)

18

836

(1,546)

25

1,232

Reconciliation of tax expense in the Consolidated Income Statement to adjusted tax expense:

Income tax expense reported in the Consolidated Income Statement

4,000

1,232

Add back:

Tax on adjusting items

Costs associated with the current period restructure and office moves (note 2)

Unwinding of discount on and change in estimates of contingent and deferred consideration (note 17)

Share-based payment charge (note 2)

Amortisation of acquired intangibles

Impact of US tax reform

Adjusted tax expense

Adjusted profit before income tax (note 5)

Adjusted effective tax rate

630

(25)

552

1,530

(817)

5,870

29,338

20%

197

146

2,431

1,318

–

5,324

24,200

22%

The Group presents the adjusted effective tax rate to help users of this report better understand its tax charge. In arriving at this rate, 
the Group removes the tax effect of items which are adjusted for in arriving at the adjusted profit before income tax disclosed in note 5. 
The Group considers that the resulting adjusted effective tax rate is more representative of its tax payable position.

67

Financial Statements8 Taxation continued
The income tax expense for the year is based on the UK effective statutory rate of corporation tax of 19.17% (2017: 20%). Overseas tax 
is calculated at the rates prevailing in the respective jurisdictions.

The Group welcomed the enactment of the U.S. Tax Cuts and Jobs Act on 22 December 2017 which permanently reduced the US 
Federal corporation tax rate from 35% to 21% from 1 January 2018. As the Group realises a large proportion of its profits in the US the 
rate reduction is expected to have a favourable long-term impact on the Group’s earnings. The Group’s U.S. deferred tax assets and 
liabilities  have  been  re-measured  to  25%  (the  Group’s  combined  US  Federal  and  State  tax  rate  going  forward),  giving  rise  to  a 
non-cash charge in the current year income statement of £0.8m which has been excluded from the Group’s adjusted tax expense.

Net corporation tax paid during the year totalled £4.3m (2017: £2.0m).

9 Dividend

Dividends paid during the year

Final dividend paid for prior year of 3.75p per Ordinary Share (2017: 3.00p)

Interim dividend paid of 1.80p per Ordinary Share (2017: 1.50p)

Non-controlling interest dividend1

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

2,760

1,361

4,121

1,549

2,164

1,100

3,264

1,075

1 

 During the year, a profit share was paid to the holders of the non-controlling interest of Vrge of £35,031 (2017: £13,440), Blueshirt of £152,284 (2017: £187,895), OutCast of 
£313,729 (2017: £396,248), M Booth of £166,687 (2017: £123,300), Beyond of £687,724 (2017: £170,879), Bite US of £27,847 (2017: £9,046), Connections Media of £142,956 
(2017: £173,756), Story of £2,305 (2017: £Nil) and Text 100 of £22,058 (2017: £Nil). 

The ESOP waived its right to dividends in the financial years ended 31 January 2018 and 2017.

A final dividend of 4.5p per share (2017: 3.75p) has been proposed, which is a total amount of £3,405,841 (2017: £2,750,708). This has 
not been accrued. This makes the total dividend for the year 6.3p per share (2017: 5.25p). The final dividend, if approved at the AGM 
on 22 June 2018, will be paid on 3 August 2018 to all shareholders on the Register of Members as at 29 June 2018. The ex-dividend 
date for the shares is 28 June 2018.

10 Earnings per share
Adjusted  and  diluted  adjusted  earnings  per  share  have  been  presented  to  provide  additional  useful  information.  The  adjusted 
earnings per share is the performance measure used for the vesting of employee share options and performance shares. The only 
difference between the adjusting items in this note and the figures in notes 2 and 5 is the tax effect of those adjusting items.

Earnings attributable to ordinary shareholders

Unwinding of discount on contingent and deferred consideration 

Unwinding of discount on share purchase obligation

Change in estimate of future contingent consideration payable 

Change in estimate of share purchase obligation

Costs associated with the current period restructure (note 2)

Share-based payment charge (note 2)

Charge associated with office moves (note 2)

Deal costs (note 2)

US tax rate change

Amortisation of acquired intangibles 

Year ended
31 January
2018
£’000

Year ended
31 January
2017
£’000

8,632

2,245 

200

1,131

(309)

1,241

2,498

354

489

817

5,506

1,138

1,683

345

1,500

570

511

8,075

–

337

–

4,187

Adjusted earnings attributable to ordinary shareholders

22,804

18,346

68

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 201810 Earnings per share continued

Weighted average number of Ordinary Shares

Dilutive LTIP shares

Dilutive growth deal shares1

Other potentially issuable shares

Diluted weighted average number of Ordinary Shares

Basic earnings per share

Diluted earnings per share

Adjusted earnings per share

Diluted adjusted earnings per share

1  This relates to the brand equity appreciation rights as discussed in note 1.

Number

Number

74,344,883

72,306,063

1,297,444

2,103,789

5,336,533

2,905,385

1,099,352

973,882

82,078,212

78,289,119

11.6p

10.5p

30.7p

27.8p

1.6p

1.5p

25.4p

23.4p

11 Intangible assets

Cost

At 31 January 2016

Additions

Capitalised internal development

Acquired through business combinations

Disposals

Exchange differences

At 31 January 2017

Additions

Capitalised internal development

Acquired through business combinations1

Disposals

Exchange differences

At 31 January 2018

Amortisation and impairment

At 31 January 2016

Charge for the year

Disposals

Exchange differences

At 31 January 2017

Charge for the year2

Disposals

Exchange differences

At 31 January 2018

Net book value at 31 January 2018

Net book value at 31 January 2017

Software 
£’000

Trade name 
£’000

Customer 
relationships 
£’000

Non-compete 
£’000

Goodwill 
£’000

Total 
£’000

6,533

4,095

13,464

7,462

6,544

26,180

2,296

259

353

495

(282)

104

–

–

2,010

–

439

365

828

22

(113)

(86)

8,478

4,034

1,308

(284)

99

5,157

1,145

(113)

(179)

6,010

2,468

2,305

–

–

3,020

–

(447)

9,117

1,066

932

–

172

2,170

1,029

–

(259)

2,940

6,177

4,374

– 

–

781

–

–

52,313

77,186

–

–

259

353

11,952 

1,513

12,900

28,870

–

764

–

2

–

–

8,642

–

(667)

–

–

1,014

–

(2)

–

2,946

68,159

–

–

11,159

–

(2,744)

(282)

4,255

110,641

365 

828

23,857

(113)

(3,946)

34,155

3,308

76,574

131,632

7,592

3,336

–

667

11,595

4,628

–

(626)

15,597

18,558

14,585

508

441

–

3

10,431

23,631

–

–

357

6,017

(284)

1,298

952

10,788

30,662

611

–

(2)

1,561

1,747

1,344

– 

–

(107)

7,413

(113)

(1,173)

10,681

36,789

65,893

94,843

57,371

79,979

1 

2 

 During the year, the Group acquired Circle, Charterhouse, Velocity, and Elvis (note 26). The Group recognised software intangibles of £22,000 through the acquisitions of 
Velocity and Elvis. 

 Amortisation charge for the period includes acquired intangibles of £611,000 for non-compete agreements, £4,628,000 for customer relationships, £1,029,000 for trade 
names and £768,000 relating to software.

69

Financial Statements 
 
 
 
 
 
11 Intangible assets continued
Impairment testing for cash-generating units containing goodwill 
Goodwill acquired through business combinations is allocated to cash-generating units (‘CGUs’) for impairment testing as follows:

Text 100 (UK)

OutCast (US)

M Booth (US)1

Blueshirt (US)

MIG2

ODD 

Publitek 

Twogether3 

Velocity (note 26)

Elvis (note 26)

Other4

2018 
£’000

5,189

7,435

6,607

4,820

5,877

2,458

8,884

9,226

5,726

2,179

7,492

65,893

2017 
£’000

5,189

8,399

5,390

5,445

2,623

2,458

8,884

3,594

–

–

15,389

57,371

1   The goodwill in M Booth has increased due to the transfer of the Story CGU into the existing M Booth CGU.

2  The goodwill in MIG (formerly known as Morar) has increased in the year due to the acquisitions of Circle and Charterhouse.

3  The goodwill in Twogether has increased due to the transfer of the Bourne CGU into the existing Twogether CGU.

4  Other goodwill represents goodwill on a number of CGUs, none of which is individually significant in comparison to the total carrying value of goodwill.

Goodwill  is  allocated  on  initial  recognition  to  each  of  the  Group’s  CGUs  that  are  expected  to  benefit  from  the  synergies  of  the 
combination giving rise to the goodwill. The CGUs represent the lowest level within the entity at which the goodwill is monitored for 
internal management purposes. This is a lower level than the operating segments disclosed in note 2; the CGUs are allocated to 
operating segments based on their geographical location. 

The Group performs an impairment testing process by considering:

Stage 1) 

Stage 2) 

 The performance of the brands during the previous financial year and the value in use of the brands at 31 January 2018. 
The value in use is calculated by taking the present value of expected future cash flows based on minimum expected 
standard growth rates applied to the Board-approved FY19 budget.

 The  value  in  use  of  the  brands,  calculated  by  taking  the  present  value  of  expected  future  cash  flows  based  on 
management’s best estimate of brand-specific growth rates for the following four years applied to the Board-approved 
FY19 budget.

Note that the long-term perpetuity growth rate in stages 1 and 2 applied for years five onwards is 1.5% (2017: 2.5%), and the growth 
rate applied for years two to five is 2.5% (2017: 2.5%). Stage 2 is only performed if impairment is indicated at stage 1.

Cash flow projections
The recoverable amounts of all CGUs have been determined from value-in-use calculations based on the pre-tax operating profits 
before non-cash transactions including amortisation and depreciation taken from the most recent financial budgets approved by 
management for the next financial year. The Board-approved budgets are based on assumptions of client wins and losses, rate card 
changes and cost inflation as well as any other one-off items expected in the year for that particular CGU. The cash flow forecasts 
extrapolate the FY19 budgeted cash flows for the following four years based on estimated growth rates of 2.5% (2017: 2.5%) applied 
to revenue and costs. This rate does not exceed the average long-term growth rate for the relevant markets. The value in use is 
compared with the combined total of goodwill, intangible assets and tangible fixed assets. A growth rate of 1.5% (2017: 2.5%) is then 
applied into perpetuity after five years. 

70

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
11 Intangible assets continued
Pre-tax discount rate
A pre-tax rate, being the Board’s estimate of the discount rate of 12.7% (2017: 12.7%), has been used in discounting all projected cash 
flows. The Board considers a pre-tax discount rate of 12.7% to be appropriate as this is already in the higher end of the spectrum 
amongst its peers, and views the rate as accurately reflecting the return expected by a market participant. The Board has considered 
whether  to  risk  affect  the  discount  rate  used  for  the  different  brands.  Given  the  nature  of  each  business,  that  they  operate  in 
well-developed territories and are largely similar digital media communication businesses dependent on the mature economies in 
which they operate, the Board has considered no risk adjustment to the individual discount rates is required. Further, a scenario run 
using a higher discount rate reflective of US expected market returns indicated no goodwill impairment. Instead, the CGU forecast 
cash flows have been risk adjusted to reflect the economies in which they operate. 

Change to CGUs
In the current year, as part of a strategic decision, the Bourne CGU has been transferred into the existing Twogether CGU, and the 
Story CGU has been transferred into the existing M Booth CGU. This is due to Twogether and M Booth being the lowest level at which 
goodwill  is  monitored  for  internal  management  purposes  for  those  respective  businesses.  The  previous  Bourne  and  Twogether 
businesses, and the M Booth and Story businesses, now respectively operate as one and are managed as such. It is believed that 
there are both revenue and cost synergies to be realised immediately now that these agencies are respectively managed together. 

Sensitivity to changes in assumptions
While the Twogether CGU did not indicate an impairment at stage 1, it was identified as particularly sensitive to the assumptions.

Financial year

Brand

Key assumptions

Reasonably possible change 

Twogether

Year to 
January  
2018

In stage one analysis, the value in use of Twogether 
exceeds its goodwill, intangible assets and tangible fixed 
assets. However the headroom is 6% of the goodwill; or 
£0.5m. On 1 February 2018 the trade and assets of 
Bourne have been transferred into Twogether, and 
therefore Twogether and Bourne’s goodwill is being 
assessed together against the cash-flows of the 
Twogether CGU. 

Next year, the business has budgeted to continue 
making solid operating profit, with 16% budgeted for the 
full-year margin and organic revenue growth of 8% 
budgeted. Twogether is also investing in growing its US 
business, with additional costs included in H1 FY19 for 
this purpose.

It is deemed that these models are appropriate given the 
current growth rates in the Company and it is expected 
that they will be met. As such, no impairment has been 
proposed, although management will continue to 
monitor the position closely.

In order for the carrying amount to exceed 
the recoverable amount, the revenue 
growth would need to drop below 2.3%  
per year from FY20 to FY23 with cost 
growth of 2.5% per year for an impairment 
to be required.

Alternatively the discount rate would need 
to increase by 0.5% to 13.2%.

These changes are not deemed 
reasonably possible by management.  
The budget includes certain one-off costs 
which are at management’s discretion in 
the forthcoming year. The removal of 
these costs from FY20 increases 
headroom to £1.3m or 14% of the goodwill.

71

Financial Statements12 Property, plant and equipment

Cost

At 31 January 2016

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 January 2017

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 January 2018

Accumulated depreciation

At 31 January 2016

Exchange differences

Charge for the year

Acquired through business combinations

Disposals

At 31 January 2017

Exchange differences

Charge for the year

Disposals

At 31 January 2018

Net book value at 31 January 2018

Net book value at 31 January 2017

Short leasehold 
improvements 
£’000

Office 
equipment 
£’000

Office 
furniture 
£’000

Motor 
vehicles 
£’000

9,822

1,280

5,754

52

(1,496)

15,412

(1,471)

1,236

127

(628)

5,990

303

1,425

349

(1,011)

1,907

358

1,098

63

(877)

7,056

2,549

(593)

1,467

158

(558)

(334)

271

26

(107)

14,676

7,530

2,405

3,320

374

1,544

29

(1,507)

3,760

(436)

1,795

(610)

4,509

10,167

11,652

3,881

474

1,372

239

(1,034)

4,932

(442)

1,577

(480)

5,587

1,943

2,124

579

173

554

36

(779)

563

(177)

611

(49)

948

1,457

1,986

76

6

7

–

(87)

2

– 

– 

– 

– 

2

27

2

12

–

(41)

–

– 

2

– 

2

– 

2

Total 
£’000

17,795

1,947

8,284

464

(3,471)

25,019

(2,398)

2,974

311

(1,293)

24,613

7,807

1,023

3,482

304

(3,361)

9,255

(1,055)

3,985

(1,139)

11,046

13,567

15,764

The net book value of property, plant and equipment for the Group includes assets held under finance lease contracts as follows: 
£2,000 of office equipment and furniture (2017: £32,000). Depreciation charged in the year in respect of finance leases was £2,000 
(2017: £128,000). The Group has contractual commitments for short leasehold improvements of £Nil (2017: £Nil). 

13 Trade and other receivables

Current

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Balance owing from associate

Other receivables

Prepayments

Accrued income

Non-current

Rent deposits

72

2018 
£’000

2017 
£’000

35,676

(492)

31,919

(1,067)

35,184

30,852

– 

2,509

3,491

8,354

49,538

130

1,958

2,948

6,255

42,143

535

817

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
 
 
 
 
 
 
 
 
13 Trade and other receivables continued
Trade receivables disclosed above are classified as loans and receivables and are therefore measured at amortised cost.

As of 31 January 2018, trade receivables of £492,000 (2017: £1,067,000) were impaired. Movements in the provision were as follows:

At start of period

Provision for receivables impairment

Receivables written off during the year as uncollectable

Unused amounts reversed

Foreign exchange movements

At end of period

2018 
£’000

1,067

126

(226)

(442)

(33)

492

2017 
£’000

697

432

(120)

(24)

82

1,067

The  provision  for  receivables  impairment  has  been  determined  by  considering  specific  doubtful  balances  and  by  reference  to 
historical default rates. Owing to the immaterial level of the provision for impairment of receivables, no further disclosure is made. The 
Group considers there to be no material difference between the fair value of trade and other receivables and their carrying amount 
in the balance sheet.

As at 31 January, the analysis of trade receivables that were not impaired is as follows:

Not past due

Up to 30 days

31 to 60 days

Greater than 61 days

At end of period

14 Trade and other payables

Current

Trade creditors

Finance lease obligation

Other taxation and social security

Short-term compensated absences

Other creditors

Accruals

Deferred income

Non-current

Finance lease obligation

Rental lease liabilities

2018 
£’000

23,233

7,825

2,410

1,716

2017 
£’000

19,813

6,223

2,495

2,321

35,184

30,852

2018 
£’000

2017 
£’000

9,591

5

2,876

1,625

4,161

12,030

14,715

5,195

14 

2,608

2,192

2,415

15,187

11,798

45,003

39,409

– 

4,290

4,290

10

5,527

5,537

The  Group  considers  that  the  carrying  amount  of  trade  and  other  payables  approximates  their  fair  value  with  the  exception  of 
obligations under finance leases; refer to note 19.

73

Financial Statements 
15 Provisions 

At 31 January 2016

Additions

On acquisition of subsidiary

Used during the year

Exchange differences

At 31 January 2017

Additions

On acquisition of subsidiary

Used during the year

Exchange differences

At 31 January 2018 

Current

Non-current

Onerous
 lease 
£’000

Property 
£’000

52

–

192

(55)

3

192

446

– 

(362)

(20)

256

256

– 

335

92

101

(79)

15

464

62

122

(133)

(2)

513

372

141

Other 1 
£’000

1,052

1,467

57

(579)

48

2,045

162

653

(2,082)

(1)

777

777

– 

Total 
£’000

1,439

1,559

350

(713)

66

2,701

670

775

(2,577)

(23)

1,546

1,405

141

1 

 Other includes provisions for potential tax liabilities and redundancy provisions. In the prior year it included provisions for employment related acquisition liabilities which 
were settled during the current year.

16 Amounts due under finance leases

Amounts payable:

Within one year

In two to five years

Less: finance charges allocated to future periods

Present value of lease obligations

Minimum lease payments

Present value of minimum  
lease payments

2018 
£’000

2017 
£’000

2018 
£’000

2017 
£’000

5

–

5

– 

5

16

10

26

(2)

24

5

–

5

–

5

14

10

24

–

24

74

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
17 Other financial liabilities

At 31 January 2016

Arising during the period

Changes in assumptions2

Exchange differences

Utilised

Written off as sold

Unwinding of discount

At 31 January 2017

Arising during the year1

Changes in assumptions2

Exchange differences

Utilised3

Written off 

Reclassification4 

Unwinding of discount

At 31 January 2018

Current

Non-current

Deferred 
consideration 
£’000

Contingent 
consideration 1 
£’000

Share purchase 
obligation 
£’000

8,344

7,936 

1,606

312

3,734

400

456

144

(5,080)

(1,509)

–

1,787

(187)

395

Total 
£’000

12,078

8,336

2,062

456

(6,589)

(187)

2,182

14,905

3,433

18,338

8,286

1,140

(105)

(3,719)

(21)

(3,789)

1,942

18,639

5,368

13,271

–

(409)

(127)

(400)

–

(1,797)

255

955

–

955

8,786

731

(232)

(4,479)

(21)

–

2,510

25,633

9,623

16,010

–

–

–

–

–

–

–

–

500

– 

–

(360)

–

5,586

313

6,039

4,255

1,784

1 

 Contingent consideration on acquisitions – during the year, the Group acquired a controlling stake in Elvis, Velocity, Circle and Charterhouse (2017: HPI, Pinnacle, Publitek 
and Twogether). See note 26 for additional information on these acquisitions.

2  Gross movements in changes in assumptions are disclosed in notes 6 and 7.

3 

4 

 The amounts utilised were settled £3.4m in cash and £1.1m in shares. The difference to the cash flow statement is due to employment dependent acquisition payments made 
in cash of £1.7m which were recognised as provisions over the required employment term.

 The contingent consideration and share purchase obligation in relation to Encore were reclassified to the deferred consideration due to a fixing of the amounts due on 
amendment of their deal to purchase the remaining 25% non-controlling interest in September 2017. 

The estimates around contingent consideration and share purchase obligations are considered by management to be an area of 
significant  judgement,  with  any  changes  in  assumptions  and  forecasts  creating  volatility  in  the  income  statement.  Management 
estimates the fair value of these liabilities taking into account expectations of future payments. The expectation of future payments is 
based  on  an  analysis  of  the  approved  FY19  budget  with  further  consideration  being  given  to  current  and  forecast  wider  market 
conditions. An assumed medium-term growth expectation is then applied which is specific to each individual entity over the course 
of the earn-out period and discounted back to present value using a pre-tax discount rate.

Sensitivity analysis
A  5  percentage  point  increase  or  decrease  in  the  estimated  future  revenue  growth  rate,  estimated  future  profit  margin,  and  the 
discount rate used would increase or decrease the combined liabilities due to earn-out agreements by approximately £955,000, 
£2,193,000,  and  £1,513,000,  respectively.  There  is  also  sensitivity  around  the  timing  of  certain  earn-out  payments;  the  effect  of 
deferred timing on the earn-out agreements would have approximately a £288,000 impact on the liabilities. An increase in the liability 
would result in a reduction in the revaluation of financial instruments, while a decrease would result in a further gain.

75

Financial Statements18 Deferred taxation
Temporary  differences  between  the  carrying  value  of  assets  and  liabilities  in  the  balance  sheet  and  their  relevant  value  for  tax 
purposes result in the following deferred tax assets and liabilities:

Accelerated 
capital 
allowances 
£’000

Short-term 
compensated 
absences 
£’000

Share-based 
remuneration 
£’000

Provision for 
impairment 
of trade 
receivables 
£’000

Excess book 
basis over tax 
basis of 
intangible 
assets 
£’000

At 31 January 2016

(233)

564

2,090

89

Other 
temporary 
differences 
£’000

Tax losses 
£’000

3,095

488

Total 
£’000

6,485

(Charge)/credit 
to income

Exchange 
differences

Acquisition of 
subsidiaries

Taken to equity

(253)

(68)

(16)

–

(59)

64

–

–

At 31 January 2017

(570)

569

2,463

–

–

197

4,750

Credit/(charge) 
to income

Exchange 
differences

Acquisition of 
subsidiaries

Taken to equity

159

145

20

– 

(276)

376

(4)

– 

– 

– 

– 

216

At 31 January 2018

(246)

289

5,342

392

990

291

(2,999)

–

(152)

402

(67)

–

103

(1,326)

3,278

(98)

2,894

39

 62

–

491

739

(3,020)

197

7,295

(38)

(775)

– 

– 

(2,083)

216

5,925

1,023

(564)

553

1,272

(353)

(2,287)

– 

(513)

184

– 

(2,943)

2,385

1,006

3

11

–

–

1

(12)

– 

– 

92

After netting off balances, the following are the deferred tax assets and liabilities recognised in the Consolidated Balance Sheet:

Net deferred tax balance

Deferred tax assets

Deferred tax liabilities

Net deferred tax asset

2018 
£’000

2017 
£’000

9,794

(3,869)

5,925

9,987

(2,692)

7,295

Deferred tax has been calculated using the anticipated rates that will apply when the assets and liabilities are expected to reverse 
based on tax rates enacted or substantively enacted by the balance sheet date. The recoverability of deferred tax assets is supported 
by the expected level of future profits in the countries concerned.

The estimated value of the deferred tax asset not recognised in respect of tax losses available to carry forward is £0.9m (2017: £1.9m).

At the balance sheet date, the aggregate amount of the temporary differences in relation to the investment in subsidiaries for which 
deferred tax liabilities have not been recognised was £6m (2017: £6m). No liability has been recognised in respect of these differences 
as the Group is in a position to control the timing of the reversal of the temporary differences and the Group considers that it is 
probable that such differences will not reverse in the foreseeable future.

76

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 201819 Financial instruments
Financial risk management, policies and strategies
The Group’s principal financial instruments comprise bank loans, finance leases, cash and short-term deposits. The main purpose of 
these financial instruments is to provide finance for the Group’s operations. The Group has various other financial assets and liabilities 
such as trade receivables and payables, which arise directly from operations.

The main risks arising from the Group’s financial instruments are interest rate risk, liquidity risk, foreign exchange risk and credit risk. 
The Board reviews and agrees policies for managing each of these risks and they are summarised below. 

Interest rate risk
The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term debt obligations.

The  following  table  demonstrates  the  sensitivity  to  a  reasonably  possible  change  in  interest  rates,  with  all  other  variables  held 
constant, on the Group’s profit before tax at 31 January 2018, based on period-end balances and rates.

The sensitivity analyses provided are hypothetical only and should be used with caution as the impacts provided are not necessarily 
indicative of the actual impacts that would be experienced because the Group’s actual exposure to market rates changes as the 
Group’s portfolio of debt and cash changes. In addition, the effect of a change in a particular market variable on fair values or cash 
flows is calculated without considering interrelationships between the various market rates or mitigating actions that would be taken 
by the Group. The changes in valuations are estimates of the impact of changes in market variables and are not a prediction of future 
events or anticipated gains or losses.

Group

Movement
in basis points

+200

2018 
£’000

(717)

2017 
£’000

(669)

Liquidity risk
The Group manages its risk to a shortage of funds with a mixture of long and short-term committed facilities. On 5 July 2017 the Group 
extended its revolving loan credit facility agreement (“RCF”) with HSBC Bank available in multiple currencies to be available for five 
years and up to £40m (previously four years and £30m). The interest rate is variable dependent on the net debt: EBITDA ratio and the 
facility is available until 5 July 2022. The Group also has a $7m facility available in the US. 

At 31 January 2018 the Group had an undrawn amount of £4,968,341 (2017: £443,099) on the RCF in the UK and $2,029,557 available 
on the $7m US facility (this allows for the letters of credit in place).

The following table summarises the maturity profile based on the remaining period between the balance sheet date and the contractual 
maturity date of the Group’s financial liabilities at 31 January 2018 and 31 January 2017, based on contractual undiscounted payments:

As at 31 January 2018

Financial liabilities 

As at 31 January 2017

Financial liabilities 

Within 
one year 
£’000

Between two 
and five years 
£’000

More than 
five years 
£’000

Total 
£’000

39,846

56,812

3,968

100,626

49,657

59,899

– 

109,556

77

Financial Statements 
 
 
 
 
19 Financial instruments continued
Currency risk
As a result of significant global operations, the Group’s balance sheet can be affected significantly by movements in the foreign 
exchange rates against sterling. This is largely through the translation of balances denominated in a currency other than the functional 
currency of an entity. The Group has transactional currency exposures in the US, Europe and the Asia Pacific region, including foreign 
currency bank accounts and intercompany recharges. The Group considers the use of currency derivatives to protect significant US 
dollar  and  euro  currency  exposures  against  changes  in  exchange  rates;  however,  the  Group  has  not  held  derivative  financial 
instruments at the end of either period.

The  following  table  demonstrates  the  sensitivity  to  reasonably  possible  changes  in  exchange  rates,  with  all  other  variables  held 
constant, of the Group’s profit before tax based on period-end balances, year average and period-end rates.

US dollar

Euro

Australian dollar

Indian rupee

Weakening
against sterling

2018 
£’000

2017 
£’000

20%

20%

20%

20%

(2,428)

(2,078)

(393)

(387)

(123)

(497)

(441)

(126)

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables held 
constant, of the Group’s net assets on period-end balances and rates.

US dollar

Euro

Australian dollar

Indian rupee

Weakening
against sterling

2018 
£’000

2017 
£’000

20%

20%

20%

20%

(5,371)

(4,499)

(701)

(634)

(411)

(726)

(580) 

(378)

Credit risk
The Group’s principal financial assets are bank balances, cash and trade and other receivables which represent the Group’s maximum 
exposure  to  credit  risk  in  relation  to  financial  assets.  The  Group  trades  only  with  recognised,  creditworthy  third  parties.  It  is  the 
Group’s policy that customers who wish to trade on credit terms be subject to credit verification procedures. In addition, receivable 
balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts has not been significant. The 
amounts  presented  in  the  balance  sheet  are  net  of  provisions  for  impairment  of  trade  receivables,  estimated  by  the  Group’s 
management  based  on  investigation  into  the  facts  surrounding  overdue  debts,  historic  experience  and  their  assessment  of  the 
current economic environment.

The  credit  risk  on  liquid  funds  is  limited  because  the  counterparties  are  reputable  banks  with  high  credit  ratings  assigned  by 
international credit-rating agencies, although the Board recognises that in the current economic climate these indicators cannot be 
relied upon exclusively.

Maximum exposure to credit risk

Total trade and other receivables

Cash and cash equivalents

2018 
£’000

49,538

24,283

2017 
£’000

42,143

22,072

78

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 201819 Financial instruments continued
Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the 
return to stakeholders through the optimisation of the debt and equity balance. Total capital of the Group is calculated as total equity 
as shown in the Consolidated Balance Sheet, plus net debt. Net debt is calculated as total borrowings and finance leases, less cash 
and cash equivalents. This measure of net debt excludes any acquisition-related contingent liabilities or share purchase obligations. 
The quantum of these obligations is dependent on estimations of forecast profitability. Settlement dates are variable and range from 
2018 to 2022.

Total loans and borrowings1

Obligations under finance leases

Less: cash and cash equivalents

Net debt

Total equity 

Total capital

1  Total loans and borrowings is made up of current obligations (£34,465,000) and non-current obligations (£1,406,000).

Net debt

Share purchase obligation

Contingent consideration 

Deferred consideration

The movement in net debt is as follows: 

2018 
£’000

2017 
£’000

35,871

33,458

5

26

(24,283)

(22,072)

11,593

76,321

87,914

2018 
£’000

11,593

955

18,639

6,039

11,412

68,497

79,909

2017 
£’000

11,412

3,433

14,905

–

37,226

29,750

At 
1 February 
2016
£’000

Cash flow 
from
 operations
£’000

Acquisitions 
and 
contingent 
consideration
£’000

Foreign
 exchange, 
fair value and
 non-cash
 movements
£’000

At 
1 February 
2017
£’000

Cash flow 
from
 operations
£’000

Acquisitions 
and 
contingent 
consideration
£’000

Foreign
 exchange, 
fair value and
 non-cash
 movements
£’000

At 
1 February 
2018
£’000

Total loans and 
borrowings

Obligations under 
finance leases

Less: cash and  
cash equivalents

20,683

–

11,589

1,186

33,458

–

4,484

(2,071)

35,871

72

(55)

–

9

26

(17)

–

(4)

5

(14,132)

(28,719)

21,945

(1,166)

(22,072)

(18,498)

15,350

937

(24,283)

Net debt

6,623

(28,774)

33,534

29

11,412

(18,515)

19,834

(1,138)

11,593

Externally imposed capital requirement
Under the terms of the Group’s banking covenants the Group must meet certain criteria based on the ratio of net debt to adjusted 
EBITDA; net debt plus earn-out liabilities (note 17) to adjusted EBITDA; and adjusted net finance charges to adjusted EBITDA. The 
Group maintains long-term cash forecasts which incorporate forecast covenant positions as part of the Group’s capital and cash 
management. There have been no breaches of the banking covenants in the current or prior period.

Fair values of financial assets and liabilities
Fair value is the amount at which a financial instrument can be exchanged in an arm’s-length transaction between informed and willing 
parties, other than a forced or liquidation sale.

The book value of the Group’s financial assets and liabilities equals the fair value of such items as at 31 January 2018, with the exception 
of obligations under finance leases. The book value of obligations under finance leases is £5,000 (2017: £24,000) and the fair value 
is  £5,000  (2017:  £26,000).  The  fair  value  of  obligations  under  finance  lease  is  estimated  by  discounting  future  cash  flows  to  net 
present value and is Level 3 within the fair value hierarchy. 

79

Financial Statements 
19 Financial instruments continued
Financial instruments – detailed disclosures
Financial instruments recognised in the balance sheet
The IAS 39 categories of financial assets and liabilities included in the balance sheet and the line in which they are included are 
as follows:

As at 31 January 2018

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions

Contingent consideration1 

Deferred consideration1

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables

Contingent consideration1

Share purchase obligation1

Deferred consideration1

1  See note 17.

At fair 
value through
profit or loss
£’000

Financial 
liabilities at 
mortised cost 
£’000

Loans and 
receivables 
£’000

Total 
£’000

535

535

535

535

24,283

46,047

24,283

46,047

70,330

70,330

–

–

–

–

–

–

–

–

–

–

–

–

–

1,406

27,412

1,405

5,368

4,255

39,846

34,465

141

4,290

13,271

955

1,784

54,906

–

–

–

–

–

–

–

–

5,368

–

–

–

–

–

–

1,406

27,412

1,405

–

4,255

5,368

34,478

–

–

–

13,271

955

–

34,465

141

4,290

–

–

1,784

14,226

40,680

The Group has no fair value Level 1 or 2 instruments (2017: none). All instruments at fair value through profit of loss were Level 3 
instruments as per the table above in the current year and were as per the table overleaf in the prior year. 

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected future 
economic benefits that will flow out of the Group arising from the contingent consideration or share purchase obligation. Unrealised 
gains or losses are recognised within finance income/expense; see notes 6 and 7. They are not based on observable market data.

80

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19 Financial instruments continued
Financial instruments – detailed disclosures continued
Financial instruments recognised in the balance sheet continued

As at 31 January 2017

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions

Share purchase obligation1

Contingent consideration1

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables

Contingent consideration1

Share purchase obligation1

1  See note 17.

At fair 
value through
profit or loss
£’000

Financial 
liabilities at 
mortised cost 
£’000

Loans and 
receivables 
£’000

–

–

–

–

–

–

–

–

400

3,934

4,334

–

–

–

 10,971 

 3,033 

–

–

–

–

–

817

817

22,072

39,195

61,267

1,589

25,003

2,647

–

–

29,239

 31,869 

 54 

 5,537 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

 14,004 

 37,460 

Total 
£’000

817

817

22,072

39,195

61,267

1,589

25,003

2,647

400

3,934

33,573

 31,869 

 54 

 5,537 

 10,971 

 3,033 

51,464

Interest-bearing loans and borrowings
The table below provides a summary of the Group’s loans and borrowing as at 31 January 2018:

Current

Variable rate bank loan

Obligations under finance leases

Non-current

Variable rate bank loan

Obligations under finance leases

Effective
 interest rate

2018 
£’000

2017 
£’000

3.56%

8.00%

1,406

5

1,589

14

HSBC Bank base rate + 1.50%

34,465

31,869

8.00%

– 

10

Hedge of net investment in foreign entity
A proportion of the Group’s US dollar-denominated borrowings amounting to US$6,100,000 is designated as a hedge of the net 
investment in the Group’s US subsidiary M Booth LLC. An additional US$4,300,000 has been designated as a hedge of the net 
investment in the Group’s US subsidiary Text 100 LLC.

The fair value of the borrowings at 31 January 2018 is US$10,400,000 (£7,313,000) (2017: US$15,400,000 (£12,233,000)). The foreign 
exchange  gain  of  £1,190,000  (2017:  loss  of  £1,378,000)  on  translation  of  the  borrowing  to  functional  currency  at  the  end  of  the 
reporting period is recognised in a hedging reserve in shareholders’ equity. As a result of ineffectiveness, £Nil was transferred during 
the period from the hedging reserve to the income statement (2017: £Nil).

81

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20 Share capital
Called up share capital
Ordinary Shares of 2.5p each:

Authorised, allotted, called up and fully paid

At start of period

2018 
Number

2017 
Number

73,352,214

70,525,701

Issued in the year in respect of contingent and deferred consideration and share purchase obligations 

726,081

1,765,751

Issued in the year in satisfaction of vested LTIPs (note 21)

Issued in the year in respect of growth share sales

At end of period

1,366,792

1,027,932

240,263

32,830

75,685,350

73,352,214

Fully paid Ordinary Shares carry one vote per share and the right to dividends. 

21 Share-based payments
The Group uses the Black-Scholes model to calculate the fair value of options on grant date for new issues and modifications for 
LTIPs. At each period end the cumulative expense is adjusted to take into account any changes in the estimate of the likely number 
of shares expected to vest. Details of the relevant LTIP schemes are given in the following note. All the share-based payment plans 
are  subject  to  non-market  performance  conditions  such  as  adjusted  earnings  per  share  targets  and  continued  employment.  All 
schemes are equity settled. The Group uses a weighted average probability model to value the brand appreciation rights as permitted 
under IFRS 2.

In the period ended 31 January 2018 the Group recognised a charge of £4,355,000 (2017: £11,346,000) made up of £1,305,000 
(2017: £839,000) in respect of employment-related LTIP shares; £3,050,000 (2017: £10,507,000) given in respect of the disposal 
of growth participating interests of 1% in OutCast LLC, 2% in Bite LLC, 11% in Text 100 LLC and 32% in Encore Digital Media Limited 
(2017: 2% in M Booth, 30% in Vrge, 2% in Agent3, 35% in Beyond Group, 49% in Morar, 13.5% in Lexis and 10% in Twogether).

Movement on options and performance shares granted (represented in Ordinary Shares):

Long-Term Incentive Plan – performance shares

Bourne Acquisition Grant

Outstanding 
31 January 
2017 
Number 
(‘000)

2,167

526

2,693

Granted 
Number 
(‘000)

Lapsed 
Number 
(‘000)

Exercised 
Number 
(‘000)

Outstanding 
31 January 
2018 
Number 
(‘000)

Exercisable 
31 January 
2018 
Number 
(‘000)

388

–

388

(84)

(132)

(216)

(972)

(394)

(1,366)

1,499

–

1,499

460

–

460

The fair value of performance shares granted in the period calculated using the Black-Scholes model was as follows:

Fair value of performance shares granted under the LTIP (p)

Share price at date of grant (p)

Risk-free rate (%)

Expected life (years)

Expected volatility (%)

Dividend yield (%)

May 2017

May 2017

350

408

1.94

5

26.9

1.29

359

408

1.94

3

26.9

1.29

Expected volatility was determined by calculating the historical volatility of the Company’s share price, over a period equal to the 
expected life of the options. 

Performance shares issued by the Company under the Next Fifteen Communications Group plc Long-Term Incentive Plan are granted 
at a nil exercise price. The weighted average share price at the date of exercise for share options exercised in the year was 400p 
(2017:  345p).  For  share  options  outstanding  at  the  end  of  the  year  the  weighted  average  remaining  contractual  life  is  one  year 
(2017: two years). 

82

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
22 Performance shares
The Company has issued options over its shares to employees that remain outstanding as follows:

Performance shares

Next Fifteen Communications Group plc 

Long-Term Incentive Plan

Number 
of shares

Performance
period start date

Performance
period end date

Performance
share grant date

460,000

21,500

630,000

150,000

237,964

1,499,464

1 February 2014

1 February 2015

1 February 2016

1 February 2017

1 February 2017

31 January 2018

14 November 2014

31 January 2019

31 January 2019

31 January 2020

31 January 2022

6 May 2015

17 October 2016

2 May 2017

2 May 2017

During the period the Company issued 972,463 shares to satisfy the vesting under the Next 15 LTIPs and 394,329 shares to satisfy 
the Bourne acquisition grant. These were initially subscribed for by the ESOP. No shares are now held in treasury (see note 23).

For all awards granted under the 2005 LTIP (note that no awards have been granted under the 2005 LTIP since 30 June 2015), 
performance will be measured over a period of four consecutive financial years of the Group, commencing with the financial year in 
which the award was granted. The conditions are based upon two measures – an adjusted earnings per share (‘EPS’) measure and a 
budgeted  profit  measure.  The  level  of  vesting  will  be  determined  using  the  best  three  of  the  four  years’  performance  for  each 
performance measure. The growth of adjusted EPS of the Group must exceed the UK Consumer Price Index (‘CPI’) by an average of 
10% or more per annum over the performance period for 50% of the award to vest. If the growth of adjusted EPS over CPI is between 
an average of 3% and 10% per annum over the performance period, between 10% and 50% of the award will vest on a straight-line 
basis. The remaining 50% of an award may vest if the profit of the particular business in which a participant is employed meets its 
budgeted profit targets over the performance period. To the extent that the budgeted profit targets are not met, for every 1% below 
budget, 5% of the award will lapse on a straight-line basis. Employees who work in Group roles will be measured by reference to 
whole Group performance, rather than any particular business unit.

The Company’s current long-term incentive plan is the 2015 LTIP, which was approved by shareholders at the Company’s 2015 AGM. 
Under the 2015 LTIP performance shares or share options may be awarded. The performance is measured over a period of either 
three  or  five  consecutive  financial  years  of  the  Group,  commencing  with  the  financial  year  in  which  the  award  was  granted.  The 
Committee has decided that, initially, there will be two performance conditions: 

(a)  

 an earnings per share (‘EPS’) target, which will determine 70% of the total vesting. EPS growth is calculated from the information 
published in the Group’s accounts and is based on the adjusted EPS measure. If the annual growth in the Company’s earnings 
per share in the performance period exceeds the growth in the CPI by at least 15% per annum, 100% of 70% of the total award 
will  vest.  If  the  compound  growth  in  EPS  in  the  performance  period  exceeds  the  growth  in  CPI  between  5%  and  15%  then 
between 25% and 100% of 70% of the total award will vest on a straight-line basis. If EPS does not grow at an average of 5% or 
more over the growth in the CPI per annum over the performance period, the full award will lapse; and 

(b)  

 a key performance indicator (‘KPI’) target, which will determine 30% of the total vesting. Each participant will have a number of 
KPIs relating to his or her role. The Remuneration Committee will determine the extent to which the KPIs have been met over the 
performance period. 100% of 30% of the total award will vest if the KPIs have been met in full. A smaller percentage of 30% of the 
total award will vest if the Committee determines that the KPIs have been substantially met. 

On 5 April 2012 the Group acquired the remaining 20% of the non-controlling interest in CMG Worldwide Limited (‘Bourne’). As part 
of the settlement, three grants of performance shares were awarded. Two of these grants were closed out during previous years; the 
remaining  grant  of  525,773  performance  shares  contains  a  different  performance  condition  based  on  a  pure  profit  target  to  be 
achieved which is based on the average of the results for the 12 months to 31 July 2016 and 2017 which was settled during the year.

83

Financial Statements 
 
 
23 Investment in own shares
Employee share ownership plan (‘ESOP’)
The purpose of the ESOP is to enable the Company to offer participation in the ownership of its shares to Group employees, principally 
as a reward and incentive scheme. Arrangements for the distribution of benefits to employees, which may be the ownership of shares 
in the Company or the granting of options over shares in the Company held by the ESOP, are made at the ESOP’s discretion in such 
manner as the ESOP considers appropriate. Administration costs of the ESOP are accounted for in the profit and loss account of the 
Company as they are incurred.

At 31 January 2018 the ESOP held Nil (2017: Nil) Ordinary Shares in the Company.

The ESOP subscribed for 1,578,271 newly issued shares which were allotted and immediately disposed of in order to satisfy LTIP 
vesting for £Nil consideration (2017: 985,402 shares for £Nil consideration). Nil shares were subscribed for, allotted and immediately 
disposed of in respect of satisfaction of a restricted stock arrangement for £Nil proceeds (2017: Nil shares for £Nil proceeds).

Treasury shares
At 31 January 2018, the Group held Nil treasury shares (2017: Nil) at a cost of £Nil (2017: £Nil). 

24 Other reserves

At 31 January 2016

Total comprehensive income for the year

Purchase and take on of shares

Movement due to ESOP LTIP and growth shares exercises

At 31 January 2017

Total comprehensive income for the year

Purchase and take on of shares

Movement due to ESOP LTIP and growth shares exercises

At 31 January 2018

Merger 
reserve 
£’000

3,075

–

–

–

3,075

–

–

–

3,075

ESOP 
reserve  1 
£’000

Hedging 
reserve 
£’000

Total
 other reserves 
£’000

–

–

(25)

25

–

–

(39)

39

–

(1,168)

(1,378)

–

–

(2,546)

1,190

–

–

(1,356)

1,907

(1,378)

(25)

25

529

1,190

(39)

39

1,719

1 

 The  ESOP  Trust’s  investment  in  the  Group’s  shares  is  deducted  from  equity  in  the  Consolidated  Balance  Sheet  as  if  they  were  treasury  shares  and  presented  in  the 
ESOP reserve.

25 Commitments and contingent liabilities
Operating leases – Group as lessee
As at 31 January 2018, the Group’s total future minimum lease rentals are as follows:

In respect of operating leases which will be paid in 

the following periods:

Within one year

In two to five years

After five years

2018

Land and 
buildings 
£’000

8,595

29,459

13,360

51,414

Other 
£’000

27

40

–

67

2017

Land and 
buildings 
£’000

8,680

29,135

17,401

55,216

Other 
£’000

81

43

–

124

84

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
 
 
26 Acquisitions and equity transactions
During the year the following material transactions took place:

1.  the acquisition of UK-based Velocity Partners Limited;

2. the acquisition of UK-based Circle Research Limited; 

3. the acquisition of UK-based Elvis Communications Limited;

4. the acquisition of UK-based Charterhouse Research Limited; and

5. the purchase of the remaining non-controlling interest in Encore Digital Media Limited.

More details on each transaction are provided below.

1. Velocity Partners Limited
On 10 July 2017, Next 15 purchased the entire share capital of Velocity Partners Limited (‘Velocity’), a B2B digital agency that services 
multi-national technology groups and adds more data-driven content marketing capabilities to the Group.

Goodwill of £5,726,000 arises from anticipated profitability and future operating synergies from the acquisition. 

In  the  post-acquisition  period  Velocity  has  contributed  £3,540,000  to  revenue  and  £831,000  to  profit  before  tax.  If  acquired  on 
1 February 2017 Velocity would have contributed revenue of £5,965,000 and profit before tax of £1,626,000 to the Group results. The 
following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group. The due 
diligence over the identifiable assets acquired is still in progress; therefore the fair value of the assets used below are provisional.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Initial consideration settled in cash2 

Initial consideration settled in Ordinary Shares of the Parent

Total discounted contingent consideration

–

109

2,324

1,339

(1,834)

–

1,938

5,577

–

–

–

–

(1,006)

4,571

5,577

109

2,324

1,339

(1,834)

(1,006)

6,509

5,726

12,235

4,886

1,032

6,317

12,235

1  The fair value of receivables acquired is £1,198,000.

2   This includes initial consideration paid for the business and cash paid for working capital.

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in other operating costs) amount to £47,000. 
Contingent consideration is payable based on a share of the average profit of Velocity in the year to 30 April 2018, and then based 
on the average EBITDA for FY19 and FY20, and then on the average EBITDA on FY21 and FY22, and a contractual multiple determined 
by average profit margin and average revenue growth.

85

Financial Statements 
 
26 Acquisitions and equity transactions continued
2. Circle Research Limited
On 11 July 2017, Next 15 purchased the entire share capital of Circle Research Limited (‘Circle’), a B2B market research consultancy, 
broadening our data and insight capabilities as a Group.

Goodwill of £2,281,000 arises from anticipated profitability and future operating synergies from the acquisition. 

In the post-acquisition period Circle has contributed £1,271,000 to revenue and £441,000 to profit before tax. If acquired on 1 February 2017 
Circle would have contributed revenue of £2,338,000 and profit before tax of £848,000 to the Group results. The following table sets 
out the estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Initial consideration settled in cash 

Initial consideration settled in Ordinary Shares of the Parent

Total discounted contingent consideration

–

21

2,446

683

(1,075)

–

2,075

2,585

–

–

–

–

(467)

2,118

2,585

21

2,446

683

(1,075)

(467)

4,193

2,281

6,474

4,938

275

1,261

6,474

1  The fair value of receivables acquired is £422,000.

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in operating costs) amount to £93,000. 
Contingent consideration is payable based on the profit of the business in FY19 and then FY20, and a contractual multiple determined 
by profit margin and revenue in the same financial years.

86

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
 
 
26 Acquisitions and equity transactions continued
3. Elvis Communications Limited
On 14 September 2017, Next 15 purchased the entire share capital of Elvis Communications Limited (‘Elvis’), a digital agency focused 
on consumer brands which brings both creative and technology skills to the Group. Goodwill of £2,179,000 arises from anticipated 
profitability and future operating synergies from the acquisition. 

In the post-acquisition period Elvis has contributed £2,269,000 to revenue and £264,000 to profit before tax. If acquired on 1 February 2017 
Elvis would have contributed revenue of £5,522,000 and profit before tax of £706,000 to the Group results. The following table sets 
out the estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Initial consideration settled in cash2 

Total deferred consideration

–

199

570

1,950

(2,709)

–

10

2,735

–

–

–

–

(492)

2,243

2,735

199

570

1,950

(2,709)

(492)

2,253

2,179

4,432

3,932

500

4,432

1  The fair value of receivables acquired is £1,641,000.

2 

 This includes initial consideration paid for the business and cash paid for working capital. £5m initial consideration was paid in total of which £1.1m went directly to Elvis to 
settle pre-existing liabilities and £3.9m to the sellers.

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in operating costs) amount to £99,000.

Deferred consideration is payable in March 2018 and subject to any deductions for irrecoverable debtors and other liabilities which 
have arisen relating to the pre-acquisition period. 

87

Financial Statements 
 
 
 
 
26 Acquisitions and equity transactions continued
4. Charterhouse Research Limited
On 26 September 2017, Next 15 purchased the entire share capital of Charterhouse Research Limited (‘Charterhouse’), a specialist 
financial  market  research  agency  which  broadens  our  data  and  insight  offering  as  a  Group.  Goodwill  of  £973,000  arises  from 
anticipated profitability and future operating synergies from the acquisition. 

In the post-acquisition period Charterhouse has contributed £1,221,000 to revenue and £105,000 to profit before tax. If acquired on 
1 February 2017 Charterhouse would have contributed revenue of £2,256,000 and profit before tax of £473,000 to the Group results. 
The following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Initial consideration settled in cash2 

Initial consideration settled in Ordinary Shares of the Parent

Total discounted contingent consideration

–

6

1,187

568

(729)

–

1,032

1,779

–

–

–

–

(322)

1,457

1,779

6

1,187

568

(729)

(322)

2,489

973

3,462

2,578

176

708

3,462

1  The fair value of receivables acquired is £568,000.

2  This includes initial consideration paid for the business and cash paid for working capital.

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in operating costs) amount to £94,000.

Contingent consideration is payable based on the profit of the business in FY19 and then FY20, and a contractual multiple determined 
by profit margin and revenue in the same financial years.

5. Encore Digital Media Limited
On  27  September  2017,  Next  15  acquired  the  remaining  25%  minority  interest  in  Encore  Digital  Media  Limited  (‘Encore’),  its  B2B 
programmatic business, and agreed a final settlement amount for the remaining obligation for the original purchase of 75% of the 
issued share capital made on 27 April 2015. The aggregate consideration for the minority interest and remaining obligation is £6.55m 
of which £0.36m was paid in October 2017, £3.75m is payable in April 2018, £0.36m is payable in April 2019 and £2.07m is payable in 
April 2020. 

88

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
 
 
 
 
27 Subsidiaries
The Group’s subsidiaries at 31 January 2018 are listed below.

Name

Agent3 Limited

Agent3 LLC

August One Communications  
International Limited 

Country of
incorporation

England

USA

England

Beijing Text 100 Consulting Services Limited

China

BYND Limited

BYND LLC

Bite Communications LLC 

Bite Communications Group Limited

Bite Communications Limited 

England

USA

USA

England

England

Directly
owned 
by the
Company
 

Percentage
voting
rights held
by Group

54

75 Bermondsey Street, London SE1 3XF

Address







54 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

95

75 Bermondsey Street, London SE1 3XF

7F, Room 819, Tower 2, No. 22 Guanghua Road, 
Chaoyang District, Beijing, 100020 China

75 Bermondsey Street, London SE1 3XF

100 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

100

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

Bite Communications Hong Kong Limited

Hong Kong

100 26F & 25F, 46 Lyndhurst Terrace, Central, Hong Kong

Bite Consulting GmbH

BITEDA Limited

The Blueshirt Group LLC

Circle Research Limited

Charterhouse Research Limited

Connections Media LLC

Elvis Communications Limited

Encore Digital Media Limited

HPI Research Limited

Hypertext Communications Private Ltd 

Hypertext Pte Ltd

The Lexis Agency Limited 

M Booth & Associates, Inc.

MIG Global Limited

Morar Consulting LLC

Next Fifteen Communications Corporation 

Next Fifteen Communications  
(US Holdings) LLC

Next Fifteen Communications  
Hong Kong Limited

Germany

England

USA

England

England

USA

England

Scotland

England

India

Singapore

England

USA

Scotland

USA

USA

USA










Hong Kong



100

100

Nymphenburger Straße 168, 80634 München

111 Bell Street, Glasgow G4 0TQ

89.3 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

80

100

76.2

100

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

CT Corporation System, 1015 15th Street, NW, Suite 
1000, Washington, DC 20005

75 Bermondsey Street, London SE1 3XF

1 Spiersbridge Way, Spiersbridge Business Park, 
Thornliebank, Glasgow G46 8NG

75 Bermondsey Street, London SE1 3XF

100  Unit 506, 5th Floor, Tower B, Millennium Plaza, Sector 
27, Gurgaon – 122002, Haryana

100

100

100

36 Prinsep Street #05-01/02, Singapore 188 648

75 Bermondsey Street, London SE1 3XF

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

76.2

c/o BiteDA Ltd, 111 Bell Street, Glasgow G4 0TQ

100 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

100 26F & 25F, 46 Lyndhurst Terrace, Central, Hong Kong

Next Fifteen Communications Limited

England

100

75 Bermondsey Street, London SE1 3XF

89

Financial Statements27 Subsidiaries continued

Name

Next Fifteen LLC

ODD Communications Limited

ODD London Limited

The OutCast Agency LLC

Partnermarketing.com Limited

PMC Investments Limited

Publitek Limited

Pinnacle Marketing Communications Limited

Story Worldwide LLC

Country of
incorporation

USA

England

England

USA

England

England

England

England

USA

Test 100 (Proprietary) Limited

South Africa

Text 100 AB 

Text 100 BV 

Text 100 Communications Pty Ltd 

Text 100 LLC 

Sweden

Netherlands

Australia

USA

Text 100 GmbH 

Text 100 Holding GmbH

Text 100 International Limited 

Text 100 Italy S.R.L 

Text 100 Limited 

Text 100 Malaysia SDN. BHD

Text 100 Pte Limited 

Text 100 Pty Limited 

Text 100 SARL 

Text 100 S.L 

Text Hundred India Private Limited 

Twogether Creative Limited

Twogether Creative LLC

Velocity Partners Limited 

Velocity Partners US Inc

Viga Research LLC

Vox Public Relations India Private Limited

Vrge Strategies LLC

Germany

Germany

England

Italy

England

Malaysia

Singapore

Australia

France

Spain

India

England

USA

England

USA

USA

India

USA

Directly
owned 
by the
Company

Percentage
voting
rights held
by Group

Address

100

100

100

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

100 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

75 Bermondsey Street, London SE1 3XF

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801

13 Wellington Road, Parktown, 2193, (Private Bag 
x60500), Houghton, Johannesburg 2041

Västmannagatan 4, 111 24 Stockholm 

Silodam 1D, 1013 AL Amsterdam, Netherlands

Level 6, 77 Berry Street, North Sydney NSW 2060

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801 

Nymphenburger Straße 168, 80634 München

Nymphenburger Straße 168, 80634 München

75 Bermondsey Street, London SE1 3XF

Piazzale Principessa Clotilde, 8 20121 Milano

6th Floor, 110 High Holborn, London WC1V 6JS

100 Suite 21.01, The Gardens South Tower, Mid Valley City, 
Lingkaran Syed Putra, 59200 KL, Malaysia

100

100

100

100

100

100

36 Prinsep Street #05-01/02, Singapore 188 648

Level 17,383 Kent Street, Sydney NSW 2000

17 rue de la Banque, 75002 Paris 

c/ Prim, 19 5ª Planta, Madrid 28004 

 2nd Floor, TDI Centre, Plot No.7, Jasola,  
New Delhi – 110025

75 Bermondsey Street, London SE1 3XF

100 CT Corp System, 818 West Seventh Street, Suite 930, 
Los Angeles, CA 90017

100

100

100

100

100

75 Bermondsey Street, London SE1 3XF

CT Corporation System, 111 Eighth Avenue,  
New York, NY 10011

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE, 19801

 2nd Floor, TDI Centre, Plot No.7, Jasola,  
New Delhi – 110025

The Corporation Trust Company, 1209 Orange Street 
– Corporation Trust Center, New Castle County, 
Wilmington, DE 19801











90

NOTES TO THE ACCOUNTS CONTINUEDfor the year ended 31 January 2018 
27 Subsidiaries continued
All shares held are a class of Ordinary Shares with the exception of the US LLCs where LLC units are held.

The  principal  activity  of  the  subsidiary  undertakings  is  digital  communications  consultancy  specialising  predominantly  in  the 
technology and consumer sectors.

All subsidiary undertakings operate in the country in which they have been incorporated. All subsidiary undertakings listed are included 
in the consolidated results. None of the Group’s subsidiaries have a non-controlling interest that is individually material to the Group. As 
a result the disclosure requirements for subsidiaries with a material non-controlling interest under IFRS 12 are not considered necessary.

The following companies are exempt from the requirements relating to the audit of individual accounts for the year/period ended 
31  January  2018  by  virtue  of  section  479A  of  the  Companies  Act  2006:  Bite  Communications  Group  Limited  (04131879),  BITEDA 
Limited (SC364548), HPI Research Limited (05816194), The Lexis Agency Limited (04404752), Next Fifteen Communications Limited 
(03938880), ODD Communications Limited (07861569), PMC Investments Limited (08782601), Pinnacle Marketing Communications 
Limited (03152867), Text 100 International Limited (02433862), August.One Communications International Limited (03224261) and 
Partnermarketing.com Limited (07545480). 

28 Related-party transactions
The  ultimate  controlling  party  of  the  Group  is  Next  Fifteen  Communications  Group  plc  (incorporated  in  the  United  Kingdom  and 
registered in England and Wales). The Company has a related-party relationship with its subsidiaries (note 27) and with its Directors. 
Transactions between the Company and its subsidiaries have been eliminated on consolidation and are not disclosed in this note. 
During the period to 31 January 2018 there were the following related-party transactions:

Brand

Services

Blueshirt

Consultancy 

Bite DA

Consultancy

Related party

Blueshirt Capital Advisors  
is an associate of Next 15

Animl was an associate  
of Next 15 for part of the prior year

Income/
(expense)
impact
2018
£’000

Asset/
(liability)
at year end
 2018
£’000

Income/
(expense)
impact
2017
£’000

Asset/
(liability)
at year end
 2017
£’000

29

–

– 

–

(35)

4

121

–

Dividends were paid to Directors of the Company during the year in proportion to their shareholdings in the Company. Tim Dyson, 
Peter Harris and Richard Eyre received dividends of £281,829, £4,152 and £10,125 respectively (2017: £228,510, £1,906 and £8,910). 
Key management personnel compensation is disclosed in note 3.

During  the  year,  Beyond  performed  consumer  experience  work  for  Moneysupermarket.com,  for  which  Genevieve  Shore  has  a 
non-executive  directorship.  The  total  value  of  the  transaction  during  FY18  was  £427,000  (2017:  £1,095,000)  and  the  amount 
outstanding at the year end is £Nil (2017: £236,000).

29 Operating lease rental receivables
As at 31 January, the Group’s total future minimum lease payments receivable under non-cancellable leases are as follows:

In respect of operating leases which will be receivable in the period

Within one year

In two to five years

2018
£’000

2017 
£’000

554

1,768

2,322

27

–

27

30 Events after the balance sheet date
HSBC Facility
On 5 February 2018 the Group extended its facilities agreement with HSBC to include a loan of £20m in addition to the RCF of £40m 
which is available until 5 July 2022. The £20m loan was drawn down on 9 February 2018 and is repayable in equal annual instalments. 
The last repayment is due in December 2021 and the loan bears interest at the same margin plus LIBOR as the RCF. 

Brandwidth 
On 6 February 2018 Next 15 purchased the entire issued share capital of Brandwidth Group Limited and its subsidiaries (‘Brandwidth’), a 
UK-based innovation agency bringing significant digital skills to the Group, for initial consideration of £6.2m. Further consideration is payable 
based on the profit before interest and tax of Brandwidth for the year to 30 June 2018 of up to £3.3m in September 2018 and £0.8m in April 
2020. We expect there to be goodwill arising as a result of this acquisition due to the anticipated profitability and operating synergies.

91

Financial Statements 
 
 
C O M PA N Y  B A L A N C E S H E E T
as at 31 January 2018 and 31 January 2017

Note

2018
£’000

2018
£’000

Non-current assets 

Intangible assets

Tangible assets 

Investments in subsidiaries

Trade investments

Deferred tax assets

Current assets 

Trade and other receivables 

Current tax asset

Current liabilities 

Trade and other payables 

Provisions

Contingent consideration

Deferred consideration

Net current liabilities

Total assets less current liabilities 

Non-current liabilities

Borrowings

Other financial liabilities

Deferred tax liability

Net assets 

Equity 

Share capital 

Share premium account 

Merger reserve 

Share-based payment reserve 

Other reserve

Retained earnings 

2

3

4

9

5

6

8

7

7

9

10

900

1,543

130,784

1,142

–

23,938

685

21,113

–

3,899

4,255

34,465

13,941

3

1,892

28,611

3,075

6,404

27,571

13,763

2017
£’000

2017
£’000

905

1,327

114,117

665

17

134,369

117,031

15,554

96

24,623

15,650

(29,267)

(4,644)

129,725

(48,409)

81,316

(21,719)

(6,069)

110,962

(42,863)

68,099

16,860

1,812

3,047

–

31,869

10,994

–

1,834 

25,681

3,075

5,174

26,381

5,954

Equity attributable to owners of the Company 

81,316

68,099

The following notes are an integral part of this Company Balance Sheet.

The Company reported a profit for the financial year ended 31 January 2018 of £11,930,000 (2017: £6,817,000).

These financial statements were approved and authorised for issue by the Board on 12 April 2018. 

Peter Harris
Chief Financial Officer 

Company number 01579589

92

 
 
 
C O M PA N Y S TAT E M E N T O F C H A N G E S  I N E Q U I T Y
for the year ended 31 January 2018 and 31 January 2017

At 31 January 2016

Profit for the period

Dividends 

Shares issued in satisfaction 
of vested share options and 
performance shares

Shares issued on acquisition

Movement in hedging reserve

Movement in relation to 
share-based payments

Movement due to ESOP 
share purchases

Movement due to ESOP share 
option exercises

At 31 January 2017

Profit for the period

Dividends 

Shares issued in satisfaction 
of vested share options and 
performance shares

Shares issued on acquisition

Movement in hedging reserve

Movement in relation to 
share-based payments

Movement due to ESOP 
share purchases

Movement due to ESOP share 
option exercises

Note

10

10

Share
capital
£’000

Share
premium 
account 
£’000

Merger 
reserve 
£’000

Share-
based
payment
reserve
£’000

1,763

21,523

3,075

4,571

–

–

27

44

–

–

–

–

–

–

–

4,158

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(248)

–

–

851

–

–

1,834

25,681

3,075

5,174

–

–

40

18

–

–

–

–

–

–

–

2,930

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(75)

–

–

1,305

–

–

At 31 January 2018

1,892

28,611

3,075

6,404

The following notes are an integral part of this Statement of Changes in Equity.

ESOP 
reserve 
£’000

Other
reserve
£’000

Retained 
earnings 
£’000

Total 
£’000

–

–

–

–

–

–

–

(25)

25

–

–

–

–

–

–

–

(39)

39

–

27,759

2,401

61,092

–

–

–

–

(1,378)

–

–

–

6,817

6,817

(3,264)

(3,264)

–

–

–

–

–

–

(221)

4,202

(1,378)

851

(25)

25

26,381

5,954

68,099

–

–

–

–

1,190

–

–

–

11,930

11,930

(4,121)

(4,121)

–

–

–

–

–

–

(35)

2,948

1,190

1,305

(39)

39

27,571

13,763

81,316

93

Financial StatementsN OT E S  F O R M I N G PA R T  O F  T H E  C O M PA N Y  F I N A N C I A L S TAT E M E N T S
for the year ended 31 January 2018

1 Accounting policies 
A. Basis of preparation
Next Fifteen Communications Group plc is a company incorporated in the United Kingdom under the Companies Act. The address of 
the  registered  office  is  given  on  page  101.  The  nature  of  the  Company’s  operations  and  its  principal  activities  are  set  out  in  the 
Strategic  Report  on  pages  1  to  21.  The  Company  meets  the  definition  of  a  qualifying  entity  under  FRS  100  (Financial  Reporting 
Standard  100)  issued  by  the  Financial  Reporting  Council.  These  financial  statements  were  prepared  in  accordance  with  FRS  101 
(Financial Reporting Standard 101) ‘Reduced Disclosure Framework’ as issued by the Financial Reporting Council incorporating the 
amendments to FRS 101 issued by the FRC in July 2015 and July 2016. 

The financial statements have been prepared on the historical cost basis except for the revaluation of certain financial instruments measured 
at fair value at the end of each reporting period, and are in accordance with applicable accounting standards in the United Kingdom. The 
principal accounting policies adopted are the same as those set out in note 1 to the consolidated financial statements except as noted below. 

As permitted by section 408 of the Companies Act 2006 the Company has elected not to present its own profit and loss account or 
statement of comprehensive income for the year. The profit attributable to the Company is disclosed in the footnote to the Company’s 
balance sheet.

The auditor’s remuneration for audit and other services is disclosed in note 4 to the consolidated financial statements.

The  new  standards  and  amendments  which  have  not  yet  been  adopted  are  disclosed  in  note  1,  section  U,  to  the  consolidated 
financial statements. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to 
business combinations, share-based payments, financial instruments, capital management, presentation of comparative information 
in respect of certain assets, presentation of a cash flow statement, standards not yet effective, impairment of assets and related-party 
transactions. Where required, equivalent disclosures are given in the Group accounts of Next Fifteen Communications Group plc. 
The Group accounts of Next Fifteen Communications Group plc are available to the public and are at the beginning of this section.

B. Investments in subsidiaries
An investment in a subsidiary is recognised at cost less any provision for impairment. 

C. Going concern
The Company’s business activities, together with the factors likely to affect its future development, performance and position, are set 
out in the Strategic Report section of the annual report, which also describes the financial position of the Company; its cash flows, 
liquidity position and borrowing facilities; the Company’s objectives, policies and processes for managing its capital; its financial risk 
management objectives; details of its financial instruments and hedging activities; and its exposure to credit risk and liquidity risk.

The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the 
foreseeable future. Thus, they continue to adopt the going concern basis of accounting in preparing the annual financial statements.

D. Critical accounting judgements and key sources of estimation uncertainty
Critical judgements in applying the Group’s accounting policies
There are no critical judgements, apart from those involving estimations (which are dealt with separately below), that the Directors 
have  made  in  the  process  of  applying  the  Group’s  accounting  policies  and  that  have  the  most  significant  effect  on  the  amounts 
recognised in financial statements. 

Key sources of estimation uncertainty
The key assumptions concerning the future, and other key sources of estimation uncertainty at the reporting period that may have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year, are 
discussed below.

I. Impairment of investments in subsidiaries
Determining whether the Company’s investments in subsidiaries have been impaired requires estimations of the investments’ values in use. 
The value-in-use calculations require the entity to estimate the future cash flows expected to arise from the investments and suitable 
discount rates in order to calculate present values. The carrying amount of investments in subsidiaries at the balance sheet date was £131m. 

II. Contingent consideration, share purchase obligation and valuation of put options
Contingent  consideration  and  share  purchase  obligations  relating  to  acquisitions  have  been  included  based  on  discounted 
management estimates of the most likely outcome. The difference between the fair value of the liabilities and the actual amounts 
payable is charged to the Consolidated Income Statement as notional finance costs over the life of the associated liability. Changes 
in the estimates of contingent consideration payable and the share purchase obligation are recognised in finance income/expense. 
These require judgements around future revenue growth, profit margins and discount rates, which, if inappropriate, would result in a 
material adjustment to the value of these liabilities within the next financial year. Further details are contained in note 17 in the Group 
financial statements and note 7 in the Company financial statements.

94

2 Intangible assets

Cost 

At 1 February 2017

Additions 

At 31 January 2018

Accumulated depreciation 

At 1 February 2017

Charge for the year 

At 31 January 2018

Net book value 

At 31 January 2018

At 31 January 2017 

3 Tangible assets

Cost

At 1 February 2017

Additions 

At 31 January 2018

Accumulated depreciation 

At 1 February 2017

Charge for the year 

At 31 January 2018

Net book value 

At 31 January 2018

At 31 January 2017

4 Investments

Cost 

At 1 February 2017

Acquisitions1

Disposals2

At 31 January 2018

Computer 
software 
£’000

3,038

222

3,260

2,133

227

2,360

900

905

Total 
£’000

1,882

548

2,430

555

332

887

1,543

1,327

Total
£’000

114,117

16,717

(50)

130,784

Short leasehold
 improvements 
£’000

Office 
equipment 
£’000

1,395

400

1,795

289

211

500

1,295

1,106

487

148

635

266

121

387

248

221

1  

 On 10 July 2017 the Company purchased 100% of the issued share capital of Velocity Partners Limited. On 14 September 2017, the Company purchased 100% of the issued 
share capital of Elvis Communications Limited. Refer to note 26 in the Group financial statements for further details of the acquisitions made in the year.

2   The disposal follows the strike off of Joe Public Relations Limited on 5 December 2017.

The Directors consider the value of investments in subsidiary undertakings to be not less than that stated in the balance sheet of 
the Company. 

The Company’s subsidiaries are those as listed in note 27 of the consolidated financial statements. 

95

Financial Statements 
 
 
 
 
 
 
N OT E S  F O R M I N G PA R T  O F  T H E  C O M PA N Y  F I N A N C I A L S TAT E M E N T S C O N T I N U E D
for the year ended 31 January 2018

5 Trade and other receivables

Amounts falling due within one year

Amounts due from subsidiary undertakings 

Other debtors 

Prepayments and accrued income 

Other taxation

Total trade and other receivables 

6 Trade and other payables 

Overdraft

Trade creditors 

Amounts owed to subsidiary undertakings 

Other taxation and social security 

Other creditors 

Accruals and deferred income 

Total trade and other payables

7 Non-current liabilities 

Bank loan1

Between one and two years

Between two and five years

After five years

Contingent consideration

Between one and two years

Between two and five years

After five years

Deferred consideration

Between one and two years

Between two and five years

After five years

Share purchase obligation

Between one and two years

Between two and five years

After five years

Total

1  The entire bank facility is secured on guarantees from the guarantor pool.

96

Company 
2018 
£’000

Company 
2017 
£’000

21,477

1,954

375

132

13,617

1,610

317

10

23,938

15,554

Company 
2018 
£’000

Company 
2017 
£’000

3,977

223

14,678

91

89

2,055

21,113

3,351

139

11,630

78

11

1,651

16,860

Company 
2018 
£’000

Company 
2017 
£’000

34,465

31,869

–

–

34,465

31,869

–

12,157

2,989

9,168

–

1,784

360

1,424

–

–

–

–

–

–

9,160

3,668

5,492

–

–

–

–

–

1,834

–

1,834

–

48,406

42,863

 
 
7 Non-current liabilities continued
The bank loans are valued at the net proceeds drawn down at the exchange rates prevailing at the time they are drawn. The foreign 
currency element of the loans is revalued at the prevailing rate at 31 January 2018.

The Company has no fair value Level 1 or 2 instruments (2017: none). All instruments at fair value through profit or loss are Level 3 
instruments being the contingent consideration and share purchase obligation liabilities. 

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected future 
economic benefits that will flow out of the Group arising from the contingent consideration or share purchase obligation. They are not 
based on observable market data.

8 Provisions 

At 31 January 2017

Additions

Used during the year

At 31 January 2018

9 Deferred tax
Deferred tax is provided as follows:

At 31 January 2016

(Charge)/credit to income

At 31 January 2017

Credit/(charge) to income

At 31 January 2018

10 Share capital and reserves

Authorised, allotted, called up and fully paid

75,685,350 Ordinary Shares of 2.5p each

Employment dependent 
acquisition payments 
£’000

1,812

–

(1,812)

–

Total 
£’000

1,812

–

(1,812)

–

Accelerated 
capital 
allowances 
£’000

(30)

(22)

(52)

46

(6)

Tax losses 
£’000

Other 
£’000

Total 
£’000

108

(41)

67

(67)

–

–

2

2

1

3

78

(61)

17

(20)

(3)

2018 
£’000

2017 
£’000

1,892

1,834

For details on changes to issued share capital in the year, please refer to note 20 in the Group financial statements. For details of the 
dividends declared and paid in the year, please refer to note 9 in the Group financial statements. 

97

Financial Statements 
 
N OT E S  F O R M I N G  PA R T O F T H E  C O M PA N Y   F I N A N C I A L  S TAT E M E N T S C O N T I N U E D
for the year ended 31 January 2018

11 Operating leases
As at 31 January 2018, the Company’s total future minimum lease rentals are as follows: 

In respect of operating leases which will be paid

in the following periods:

Within one year

In two to five years

After five years

2018

Land and 
buildings 
£’000

Other 
£’000

2017

Land and 
buildings 
£’000

Other 
£’000

916

3,664

913

5,493

–

–

–

–

757

3,737

1,877

6,371

–

–

–

–

Operating leases relate to the rental of office space for the Group in the UK. 

12 Related-party transactions
During  the  period  the  Company  received  the  following  amounts  in  respect  of  Head  office  costs  and  intercompany  interest  from 
undertakings which were not wholly owned at the balance sheet date: 

Agent3 Limited

Blueshirt Group LLC

Connections Media LLC

Intercompany interest

Recharges

Year ended 
31 January 
2018 
£’000

Year ended 
31 January 
2017 
£’000

Year ended 
31 January 
2018 
£’000

Year ended 
31 January 
2017 
£’000

–

–

–

–

–

–

623

191

93

642

218

104

At 31 January the Company had the following intercompany amounts receivable from/(payable to) the subsidiaries below:

Agent3 Limited

Blueshirt Group LLC

Connections Media LLC

Year ended 
31 January 
2018 
£’000

Year ended 
31 January 
2017 
£’000

2,020

(14)

51

1,688

(71)

(34)

98

 
 
 
 
 
F I V E -Y E A R F I N A N C I A L  I N F O R M AT I O N
for the 12-month period ended 31 January (unaudited)

Profit and loss 

Billings 

Revenue 

Staff costs

Operating profit

Net finance expense

Profit before income tax

Income tax expense

Profit for the year 

Non-controlling interests 

Profit attributable to owners of the Parent 

Balance sheet 

Non-current assets

Net current assets 

Non-current liabilities

Total equity attributable to owners of the Parent 

Non-controlling interests

Total equity 

Cash flow 

Profit for the year

Non-cash adjustments and working capital movements

Net cash generated from operations

Income tax paid

Net cash from operating activities

Acquisition of subsidiaries net of cash acquired

Acquisition of property, plant and equipment

Net cash outflow from investing activities

Net cash movement in bank borrowings

Dividends paid to owners of the Parent

Net cash (outflow)/inflow from financing activities

Increase/(decrease) in cash for the year 

Dividend per share (p) 

Basic earnings per share (p)

Diluted earnings per share (p)

Key performance indicator and other non-statutory measures

Headline staff costs as a % of revenue1

Headline EBITDA2

Headline profit before income tax3

Diluted headline earnings per share (p)4

Net debt5

Year ended 
2018
IFRS 
£’000

Year ended 
2017
IFRS 
£’000

Year ended 
2016
IFRS 
£’000

Year ended 
2015
IFRS 
£’000

Year ended 
2014
IFRS 
£’000

243,485

196,811

136,346

17,225

(3,955)

13,296

(4,000)

9,296

664

8,632

120,082

15,014

(58,775)

76,964

(643)

76,321

9,296

19,569

28,865

(4,284)

24,581

(9,824)

(2,974)

200,745

171,013

126,756

7,914

(4,742)

2,900

(1,232)

1,668

530

1,138

107,410

15,243

(54,156)

67,571

926

68,497

1,668

31,176

32,844

(1,978)

30,866

(14,546)

(8,284)

151,658

129,757

92,721

8,429

(2,846)

5,578

(1,116)

4,462

470

3,992

71,430

16,159

(34,798)

52,048

743 

52,791

4,462

11,826

16,288

(2,954)

13,334

(4,190)

(6,411)

(19,399)

(30,592)

(20,158)

4,484

(4,121)

(2,034)

3,148

6.30

11.6

10.5

67.0

34,388

29,338

27.8

(11,593)

11,589

(3,264)

6,500

6,774

5.25

1.6

1.5

67.6

28,964

24,200

23.4

(11,412)

2,871

(2,441)

11,459

4,635

4.2

6.0

5.6

69.3

19,176

16,092

16.9

(6,618)

126,159

109,194

77,108

(555)

(2,577)

(2,864)

1,486

(1,378)

589

(1,967)

57,458

8,893

(29,149)

37,974

(773)

37,202

(1,378)

5,600

17,960

(2,316)

15,644

(5,544)

(3,225)

(14,842)

6,300

(3,006)

2,042

2,844

3.50

(3.23)

(2.91)

68.9

14,609

12,535

13.2

(8,567)

118,278

98,749

68,988

4,705

(1,382)

3,313

(1,802)

1,511

475

1,036

49,868

(1,920)

(8,048)

37,060

2,840

39,900

1,511

(1,493)

8,976

(1,461)

7,515

(616)

(1,052)

(4,522)

(586)

(1,409)

(3,156)

(163)

2.63

1.73

1.55

69.7

10,556

8,271

7.4

(5,367)

1  Staff costs excluding restructuring costs and charges associated with equity transactions accounted for as share-based payments. See note 5 of the financial statements. 

2  Operating profit before depreciation, amortisation, acquisition related consideration movements, the impact of fraudulent activity and other non-recurring items.

3  See note 5 of the financial statements.

4  See note 10 of the financial statements.

5  Net debt excludes contingent consideration and share purchase obligations. See note 19 of the financial statements.

99

Financial Statements 
 
 
 
 
 
 
 
 
 
 
S H A R E H O L D E R I N F O R M AT I O N

Financial calendar

Preliminary results

2018 full-year results announcement

 April 2018

Final dividend

Ex dividend date

Record date

Annual General Meeting

Payment of 2018 final dividend

Interim dividend

Interim results announcement

Ex-dividend date

Record date

Payment of 2019 interim dividend

28 June 2018

29 June 2018

22 June 2018

3 August 2018

September 2018

October 2018

October 2018

November 2018

These dates are provisional and may be subject to change.

Annual General Meeting
The venue and timing of the Company’s AGM is detailed in the 
notice  convening  the  AGM,  which  will  be  available  from  the 
Company’s website at www.next15.com.

Managing your shares and shareholder communications
The Company’s shareholder register is maintained by its registrar, 
Link  Asset  Services.  Information  on  how  to  manage  your 
found  at  www.signalshares.com. 
shareholdings  can  be 
Shareholders  can  contact  Link  Asset  Services  in  relation  to  all 
administrative enquiries relating to their shares, such as a change 
of  personal  details,  the  loss  of  a  share  certificate,  out-of-date 
dividend cheques, change of dividend payment methods and to 
apply  for  the  Dividend  Reinvestment  Plan.  Shareholders  who 
have  not  yet  elected  to  receive  shareholder  documentation  in 
electronic form can sign up by registering at www.signalshares.
com.  Should  shareholders  who  have  elected  for  electronic 
communications require a paper copy of any of the Company’s 
shareholder documentation, or wish to change their instructions, 
they should contact Link Asset Services.

Dividends
Dividends  can  be  paid  directly  into  your  bank  account.  This  is  
the easiest way for shareholders to receive dividend payments 
and  avoids  the  risk  of  lost  or  out-of-date  cheques.  A  dividend 
mandate  form  is  available  from  Link  Asset  Services  or  at  
www.signalshares.com.

If you are a UK taxpayer, please note that the government has 
announced  that  from  6  April  2016  the  Dividend  Tax  Credit  has 
been replaced by a tax-free Dividend Allowance of £5,000. Any 
dividends received above this amount will be subject to taxation. 
Dividends  paid  on  shares  held  within  pensions  and  Individual 
Savings  Accounts  (‘ISAs’)  will  continue  to  be  tax  free.  Further 
information can be found at www.gov.uk/tax-on-dividends. From 
6  April,  the  ‘Dividend  Tax  Voucher’  has  been  replaced  by  a 
‘Dividend Confirmation’.

in  many  currencies  worldwide 

Link Asset Services is also able to pay dividends to shareholder 
bank  accounts 
through 
the  International  Payment  Service.  An  administrative  fee  will 
be  deducted  from  each  dividend  payment.  Further  details 
can  be  obtained 
from  Link  Asset  Services  or  at  
http://ips.linkassetservices.com/.

Dividend Reinvestment Plan
The  Company  operates  a  Dividend  Reinvestment  Plan  (‘DRIP’) 
which enables shareholders to buy the Company’s shares on the 
London  Stock  Exchange  with  their  cash  dividend.  Further 
information about the DRIP is available from Link Asset Services. 
If shareholders would like their final 2018 and future dividends to 
qualify  for  the  DRIP,  completed  application  forms  must  be 
returned to the registrar by Friday 13 July 2018.

Shareholder fraud
Fraud  is  on  the  increase  and  many  shareholders  are  targeted 
every year. If you have any reason to believe that you may have 
been the target of fraud, or attempted fraud, in relation to your 
shareholding, please contact Link Asset Services immediately.

More  detailed  information  can  be  found  on  the  FCA  website  at: 
www.fsa.gov.uk /consumerinformation/scamsandswindles/
investment_scams/boiler_room.

Registrar
Link Asset Services
The Registry34 Beckenham Road
Beckenham
Kent 
BR3 4TU

Telephone from the UK: 0871 664 0300

Calls  cost  12p  per  minute  plus  your  phone  company’s  access 
charge. Lines are open Monday to Friday (9.00 a.m. – 5.30 p.m.)

Telephone from overseas: +44 371 664 0300 Calls outside the 
UK will be charged at the applicable international rate. 

E-mail: enquiries@linkgroup.co.uk

100

 
 
 
Advisers

Nominated adviser and brokers

Investec Bank

2 Gresham Street
London EC2V 2QP

Auditors

Deloitte LLP

2 New Street Square 
London EC4A 3BZ

Registered office

Next Fifteen Communications Group plc

75 Bermondsey Street 
London SE1 3XF 
T: +44 (0)20 7908 6444

Company number

01579589

Investor relations contact

Peter Harris

Chief Financial Officer

T: +44 (0)20 7908 6444

Bankers

HSBC Bank plc

8 Canada Square 
London E14 5HQ

101

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Next Fifteen Communications Group plc
75 Bermondsey Street 
London SE1 3XF

T: +44 (0)20 7908 6444

www.next15.com