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Next Fifteen Communications Group plc
Annual Report 2015

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FY2015 Annual Report · Next Fifteen Communications Group plc
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ENABLING THE 
DISRUPTERS

Next Fifteen Communications Group plc

Annual Report  

2015

 
 
 
 
 
 
 
ifc/01

This Annual Report covers the statutory 
reporting period, which is the 18 months 
to 31 January 2015 (‘the reporting period’). 
The Annual Report for the previous 
statutory reporting period covered the 
financial year ended 31 July 2013. 
The change in the Group’s financial year 
end from 31 July to 31 January was made 
to better align with our clients’ budgeting 
cycle, the majority of which have 
December year ends. In order to aid 
understanding of the underlying 
performance of the business, 
commentary in the Chairman’s letter, 
CEO’s message and Financial Review 
focuses on the headline results being 
the adjusted unaudited performance for 
the 12 months to 31 January 2015 
compared with the 12-month 
unaudited period to 31 January 2014. 
Items that are excluded from 
headline results are detailed within 
pages 96 to 101. These figures are 
reconciled to the audited statutory 
numbers in the appendices on 
pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

CONTENTS

01–16 STRATEGIC REPORT
Financial and operational highlights
About us
A letter from our Chairman
A message from our Chief 
Executive Officer
Our mission and strategy
Key performance indicators
Financial Review
How we manage our risks
Principal risks and uncertainties

17–35 GOVERNANCE
Board of Directors
Corporate Governance Report
Directors’ Remuneration Report
Report of the Directors
Statement of Directors’ Responsibilities
Independent Auditors’ Report

36–101 FINANCIAL STATEMENTS
Consolidated Income Statement
Consolidated Statement of 
Comprehensive Income
Consolidated Balance Sheet
Consolidated Statement of Changes 
in Equity
Consolidated Statement of Cash Flow
Notes to the accounts
Company Balance Sheet
Reconciliation of movements 
in shareholders’ funds
Notes forming part of the Company 
financial statements
Five-year financial information
Appendix 1: Results for the 12-month 
period to 31 January 2015 and 
31 January 2014
Appendix 2: Reconciliation of 12-month 
period to 31 January 2015 to 
audited results
Appendix 3: Reconciliation of 12-month 
period to 31 January 2014 to audited 
results

102–104 OTHER INFORMATION
Financial calendar and contacts
Notes

01
02
04

06
08
09
10
13
14

17
19
25
31
34
35

36

37
38

39
41
43
86

87

88
94

96

98

100

102
103

This Annual Report, together 
with trading statements, news 
releases, presentations and 
previous Annual Reports, 
is available online at 
www.next15.com.

FINANCIAL AND OPERATIONAL HIGHLIGHTS

Headline revenue (£m)

£109.2m
+11% 

90.6

92.9

98.7

109.2

Headline profit before tax (£m)

Statutory retained profit (£m)

£12.5m
+51% 

9.0

8.3

5.1

12.5

£0.9m
+29% 

5.3

4.3

0.7

0.9

2012

2013

2014

2015

2012

2013

2014

2015

2011

2012

2013

2015

Headline diluted adjusted earnings 
per share (pence)

Dividend per share (pence)

Headline net cash from operating 
activities (£m)

13.2p
+79% 

3.5p
+33% 

£15.6m
+108% 

13.2

3.5

15.6

9.5

9.8

7.4

2.1

2.4

2.6

8.8

5.7

7.5

2012

2013

2014

2015

2012

2013

2014

2015

2012

2013

2014

2015

•  Headline revenues increased by 10.6% to £109.2m from £98.7m last year; revenue for the 18 months statutory period 

was £158.5m

•  Statutory retained profit has remained relatively flat at £0.9m (2013: £0.7m) following a period of significant restructure

•  Organic growth of 6.1% with double digit growth of 11.3% in the US

•  Net debt of £8.6m after £11.0m of acquisition-related payments in the 12-month period

•  Appointment of a new Chief Financial Officer

•  Simplification of operations in EMEA and APAC

•  Co-location of San Francisco offices

•  Acquisition of a 75% stake in Encore, a programmatic advertising technology business

•  Within the statutory reporting period the Group acquired:

•  51% of Republic Publishing Limited, a content marketing business 

•  a majority shareholding (54%) in Agent3 Ltd, a provider of technology platforms and marketing services

•  the trade and certain assets of Story Worldwide LLC, a content advertising agency

•  a 75% stake in Morar, an international market research consultancy which measures and advises on brand performance

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

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02/03
ABOUT US

OUR COMPANY 

Next 15 is a communications business which employs 1,248 people across 35 offices in 18 countries. The Group comprises 
16 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, 
public affairs and policy communications.

1,248 

People

35 

Offices

18 

Countries

16 

Subsidiary Agencies

OUR SECTORS

OUR BRANDS

DIGITAL

DIGITAL CONTENT 

POLICY COMMUNICATIONS

INVESTOR RELATIONS

MARKETING SOFTWARE

MARKET RESEARCH

CONSUMER

TECHNOLOGY

Next Fifteen Communications Group plc Annual Report 2015

OUR CLIENTS

Next 15 represents many of the world’s most interesting and important companies. It is also working with what it hopes will 
become the next generation of Fortune 500 companies. Making brands famous is in our DNA and is behind our name, the 
origin of which was explained by Tim Dyson: “Everyone will be famous for 15 minutes, but we care about what happens next.”

How we create value for our 
clients and generate revenue

Adapting our model to  
a digital future

In today’s world we create value 
by influencing the way brands 
are regarded by their customers. 
We do this using a wide range of 
digital tools and communities such 
Facebook, Twitter, Pinterest, YouTube 
and LinkedIn. 

Next 15 has taken a ‘ground up’ 
approach to digital. This means we 
have challenged all of our businesses 
to evaluate the way they do business 
so that they can take advantage of the 
opportunities that digital creates for 

them and their customers. We have 
also invested in creating and acquiring 
specialised digital agencies and 
technologies such as Beyond and 
Agent3 that open up new market 
opportunities for the Group.

WHAT MAKES US DIFFERENT

CALIFORNIA PRESENCE

CORPORATE CULTURE

Having a strong presence in Silicon 
Valley gives us real-time access to 
the way the technology industry is 
changing. Furthermore, working 
directly with the likes of Facebook, 
Google and Twitter has given us a great 
insight into how marketing will evolve 
as these channels become a critical 
means by which brands interact with 
their customers.

Next 15 encourages an entrepreneurial 
and meritocratic culture so that we 
can attract and retain the best and the 
brightest. In many ways our culture is 
more like a fast-paced tech company 
than a traditional agency. In a business 
where your people are your most 
important asset, we look to create a 
culture that is differentiated from 

the norm and encourages people 
to stay with the Group long term. 
We believe our culture drives excellence 
but also encourages people to think in 
the manner of a start-up rather than a 
corporate monolith.

Next Fifteen Communications Group plc Annual Report 2015

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04/05
A LETTER FROM OUR CHAIRMAN

“  The Group has remained 
focused on its strategy to create 
a new type of integrated 
marketing group centred on 
the technology of marketing: 
data, insight, analytics, apps, 
content platforms and, of 
course, content itself.”

Dear Shareholder,
In my last letter to you I applauded the 
performance of Next 15’s US business 
but acknowledged that some other 
parts of the business had struggled 
to deliver the desired results. At that 
time the Board took a series of steps 
to improve the performance of the 
whole Group. These included the hiring 
of a new Chief Financial Officer in 
Peter Harris, who has already made a 
significant impact; greater focus on the 
UK business and the simplification of 
operations in EMEA and Asia Pacific. I’m 
pleased to report that these steps are 
proving successful. When combined 
with continued strong performance by 
the US businesses, they have resulted 
in solid growth and another set of 
record results for the Group.

Revenue for the 18 months to 
31 January 2015 was £158.5m,  
headline revenues in the 12 months 
to 31 January 2015 have increased by 
10.6%, from £98.7m to £109.2m, while 
headline profit before tax increased 
51% to £12.5m from £8.3m in 2014. 
Headline EBITDA, which the Board 
believes is a good measure of the 
Group’s performance, increased 38.4% 
to £14.6m from £10.6m. Meanwhile the 
Group’s balance sheet remained in 
good health with net debt of £8.6m. 

Profit before tax for the period was 
relatively flat on the prior year at £0.9m 
(2013: £0.7m).

The progress outside the US has been 
impressive on a number of fronts. 
The UK business saw strong topline 
growth on headline numbers of 27.3% 
and a significant improvement in its 
headline operating margins from 4% 
to 11%. This was the result of improved 
performances from both Bite and 
Lexis and the success of investments 
and acquisitions that included Agent3, 
Morar and Republic Publishing.

The simplification of the business 
in Asia and EMEA has delivered the 
expected improvements, with headline 
operating margins increasing from 
1.9% to 8.0% in APAC and -8.1% to 
9.2% in EMEA, resulting in a business 
that is more able to compete in its 
various markets.

Alongside such operational changes 
the Group has remained focused on 
its strategy to create a new type of 
integrated marketing group centred 
on the technology of marketing: 
data, insight, analytics, apps, content 
platforms and of course content itself. 
The success of relationships with 
businesses such as Facebook, Google 
and Amazon testify to the Group’s 
substantial progress in this.

In previous letters, I have observed 
that the historic separation of PR and 
advertising is diminishing, not least 
because of the growing importance 
of social media to brand marketers. 
The Group’s early embrace of digital 
techniques and its core skills of brand 
storytelling have positioned it well to 
benefit from this market movement. 
The acquisition of Story Worldwide in 
the US is a natural development of this 
strategy. Story, as the name suggests, 
is a content-driven advertising 
business which is focused on creating 
authentic narratives for brands that 
can be executed using both digital and 
traditional channels. Story’s clients 
include Unilever, SEI, Beech-Nut 
and Lexus.

The recent placing of 3m shares which 
raised £4.3m net of costs is being put 
to work on investments in two UK 
businesses; first, the acquisition of a 
30% stake in Animl, a specialist digital 
marketing consultancy that works 
with Unilever, and the second is the 
acquisition of Encore, a programmatic 
advertising technology business. 
While these are small companies, they 
are set to play important roles as we 
continue to modernise our business. 

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

Looking ahead, the Group has made an 
encouraging start to the new financial 
year with trading patterns in all markets 
continuing as in the second half of 
our last fiscal year. Accordingly, the 
Board is recommending the payment 
of a final dividend for the 18 months 
to 31 January 2015 of 2.5p per share 
which would represent a pro forma 
total dividend of at least 3.5p for the 
year to 31 January 2015. 

These are exciting times at Next 15. 
I welcome Genevieve Shore to the 
Board as a non-executive Director; 
she brings highly relevant skills at 
this time. I also wish to register our 
thanks to Margit Wennmachers who 
has served as a very effective non-
executive Director. I am delighted that 
we will continue to enjoy the benefit 
of her experience as an advisor to the 
Board. On behalf of the Board, I thank 
the management team and staff for 
their hard work and creativity and I 
look forward to another year of strong 
growth and further progress.

RICHARD EYRE CBE
CHAIRMAN
27 April 2015

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Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
06/07
A MESSAGE FROM OUR CHIEF EXECUTIVE OFFICER

“  Today’s definition of marketing 
communications isn’t what it was five 
years ago. Today we need to be more 
data driven, focused on how a corporate 
narrative is being received in real time 
by communities and accepting that 
controlling the message is no longer the 
way to succeed.”

Dear Shareholder,

The 12 months to 31 January 2015 have 
been very good for Next 15. The Group 
has surpassed £100m in headline 
revenue (£109.2m to be precise), 
delivered record headline operating 
profits of £12.7m and has seen a 
series of important investments and 
acquisitions including Story Worldwide 
and Morar. Some of this success comes 
from specific actions taken in the last 
12 months but much of it comes from 
basic good management by the various 
parts of the Group.

Don’t simply focus on growth

Indeed if you look at our growth in 
the last year, much of it stems from an 
approach that, ironically, doesn’t focus 
on growth. Instead, agencies such as 
Beyond, which grew its revenues by 
19%, focused on having great people 
doing work that really mattered for 
customers that used digital marketing 
as a strategic asset. The focus on 
people, work and customers rather 
than growth per se may seem strange 
as a public company but we believe 
that growth and sound profitability will 
only be delivered if we have the best 
people doing the best work for the best 
companies. Indeed, our experience has 

shown that whenever our standards 
slip on these fronts we see a dip 
in performance.

This doesn’t mean that we don’t 
measure growth or track our progress 
(far from it) but growth is often a 
lagging indicator. Growth in our 
business comes from having good 
foundations and from investment in 
the business before challenges emerge, 
rather than afterwards.

accepting that controlling the message 
is no longer the way to succeed. 

Instead we must stay on top of the 
ways customers want to interact 
with each other and with brands. 
This means we have to be willing 
to adapt the way we do our work, 
sometimes on a daily basis. Put another 
way, we need to stick to our knitting 
but not keep making the same sweater. 
This is far easier said than done.

Don’t keep making the same sweater

Hold the peanut butter

Next 15, like many good companies, is 
always looking to ensure that it is not 
straying from its core competence. 
Management gurus refer to this as 
‘sticking to your knitting’. We love 
this mantra and we’ve seen, through 
agencies such as OutCast and M Booth, 
how it can enable you to attract the 
very best customers. Indeed, between 
them, these businesses work with 
Google, American Express, Unilever, 
GE, Amazon and Facebook. But doing 
what you do well has to evolve with 
the customer. Today’s definition of 
marketing communications isn’t what 
it was five years ago. Today we need to 
be more data driven, focused on how 
a corporate narrative is being received 
in real time by communities and 

A few years ago we learned the hard 
way that we couldn’t do everything 
well. We learned that with too many 
priorities it is easy for mistakes to 
happen or for mediocrity to seep into 
the business. We refer to this as ‘peanut 
butter management’ where people are 
simply spread very thinly and don’t get 
the opportunity to do anything really 
well. In the last year we have made a 
concerted effort to ensure that all of 
our businesses focus on doing a few 
things really well. This focus has paid 
off and has been behind not only our 
ability to deliver better work for our 
customers, but also better platforms 
upon which to invest for the future.

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

Take the steps in Asia Pacific

Previously, the Group had two parallel 
operations in the region; this looked 
good on a map but what it meant in 
practice was that we had two relatively 
small businesses each starved of 
resource. Following the merger of these 
two operations, we have a stronger 
business with critical mass and a 
platform where investment can deliver 
results. Previously any investment 
was diluted and far more difficult to 
justify. Through this simplification, the 
Asia Pacific business is delivering a 
better product and, guess what, better 
profitability. As I said at the start, when 
you focus on the fundamentals, the 
finances have a habit of taking care 
of themselves.

At a Group level the focus remains 
on three areas for investment 
going forward: content, insight and 
technologies that enable these. The last 
of these areas creates an interesting 
challenge for the Group. People remain 
our greatest assets but as technology 
becomes an increasing part of the 
way we drive revenues, there is 
increasingly a need for us to operate 
more like a technology company than 
a marketing organisation. Fortunately, 
we have amongst our clients some very 
successful technology companies from 
which to learn.

I ended my letter to shareholders in 
the last annual report by saying that 
if we stick to doing a few things well; 
this letter would be very easy to write. 
I’m pleased to say that putting pen to 
paper (or finger to keyboard) has been 
very straightforward. Record headline 
revenues, profits and a positive outlook 
speak volumes for the way that we 
have stayed focused. For that, I have 
all the people at Next 15 to thank. 
It’s their hard work and their focus that 
have delivered these results and put 
us in this enviable position. So then, 
a huge thank you and more of the 
same please!

TIM DYSON
CHIEF EXECUTIVE OFFICER

27 April 2015

Headline revenue by region (£m)

12-month period 31 January 2014

12-month period 31 January 2015

UK

EMEA

US

Asia Pacific

Total

64.0

98.7

109.2

18.7

23.8

10.0

9.0

56.5

13.6

12.5

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

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08/09
OUR MISSION AND STRATEGY

OUR MISSION 

The Group’s mission is to create a new type of integrated marketing group, which rotates around the technology of marketing: 
data, insight, analytics, apps, content platforms and, of course, content itself. Accordingly, the Group has augmented its core 
business by investing in companies with products/services in the content marketing arena, the delivery of marketing insights 
and, where appropriate, the technology to enable these. We believe that by focusing on these areas, we are creating a strong 
alternative to the major advertising groups whose business models still rely heavily on traditional advertising revenues.

INSIGHT AND ANALYTICS

CONTENT

Our progress so far: Next 15 has three established research 
businesses: Beyond Analytics (embedded into our Beyond 
agency), Morar (a technology-driven research and analytics firm), 
and Redshift Research. M Booth and Story Worldwide also have 
strong internal capabilities that leverage these resources with 
their customers.

How we will achieve success: We will continue to invest in building 
insight and analytics capabilities in all of our agencies, and expand 
the capabilities of Morar, Beyond and Redshift, enabling the Group 
to offer a richer set of digital services.

Our progress so far: The concept of brand narratives is part of 
our public relations heritage. However, our acquisitions of Republic 
Publishing and Story Worldwide strengthen our ability to deliver 
content-driven programmes to clients.

How we will achieve success: We will continue to invest in 
new ways of creating and delivering content, especially to online 
communities. As brands become publishers in their own right we 
can help them to ensure their communities get relevant content that 
drives high levels of engagement.

TECHNOLOGY

Our progress so far: Technology has disrupted the marketing 
process in recent years, due to sites such as Facebook, YouTube and 
Twitter. Consequently, brands are realising that technology creates 
channels to better understand and interact with their customers. 
We are investing in technology to help our customers with this, most 
notably in Agent3.

How we will achieve success: We look to invest in technologies 
that our customers need to achieve their marketing objectives; this 
may be small stakes in a broad range of technologies as we develop 
this area of our business, becoming a more significant area of 
investment as marketing spend shifts in this direction.

Next Fifteen Communications Group plc Annual Report 2015

KEY PERFORMANCE INDICATORS

We have defined our Key Performance Indicators (‘KPIs’) which, taken together, measure the progress we have made 
in meeting our strategic objectives.

Commentary on the actual performance of the Group against each of these KPIs is set out in the Chairman’s letter, 
CEO’s report and Financial Review.

Headline operating profit (£m)

Headline operating profit margin (%)

£12.7m
+44% 

11.7%

9.6

10.2

8.8

12.7

10.6

11.0

11.7

8.9

2012

2013

2014

2015

2012

2013

2014

2015

Headline staff cost to revenue (%)

68.9%

69.0

69.1

69.7

68.9

Headline earnings before interest, tax, 
depreciation and amortisation (£m)

14.6m
+38% 

11.6

11.8

10.6

14.6

2012

2013

2014

2015

2012

2013

2014

2015

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Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
 
 
10/11
FINANCIAL REVIEW

Overview

In April 2014 the Group announced 
its intention to change its accounting 
reference date and financial year end 
from 31 July to 31 January to better 
align with the client budgeting cycle, 
the majority of which have December 
year ends. This has given the Group’s 
agencies greater visibility of client 
spend during our fiscal year, when 
building their internal budgets and 
has led to a better Group budgeting 
process. Accordingly, the statutory 
accounts cover the 18 months to 
31 January 2015 compared with the 
previous audited 12-month period 
to 31 July 2013. 

In order to better aid shareholders’ 
understanding of the underlying 
performance of the business, reflecting 
the change in financial year end 
I have focused my comments on the 
headline performance of the business 
for the 12 months to 31 January 2015 
compared with the 12 months to 
31 January 2014. The commentary 
refers to financial measures which 
have been adjusted to take account 
of amortisation, impairments, 
restructing charges and certain other 
non-recurring items. A reconciliation 
between the 18 months and 12 months 
is included in the appendices on pages 
96 to 101.

Statutory accounts for 18-months 
to 31 January 2015

Revenue for the period was £158.5m, 
operating profit was £3.6m and the 
profit before income tax was £405k. 
This compares with revenue of £96.1m, 
operating profit of £3.0m and profit 
before income tax of £2.1m for the year 
ended 31 July 2013. 

Review of Headline results to 
31 January 2015 

Group profit and loss account

The last 12 months have been a period 
of significant growth and improvement 
across the Group. The focus has been 
on continuing to grow the revenues at 
our US businesses at a double -digit 
rate whilst achieving an operating 
margin in excess of 20%. 

Headline results
Revenue
EBITDA
Operating profit
Operating profit margin
Net finance cost
Share of profits of associate
Profit before income tax
Tax rate on adjusted profit
Diluted earnings per share

Statutory results
Revenue
Retained profit
Diluted earnings per share

In addition we have undertaken 
a series of initiatives to improve 
significantly the margins of our non-US 
operations. We have restructured two 
of our UK agencies and merged the 
European and Asian operations of Bite 
and Text, under the Text brand which 
now represents our only global brand. 

In total for the 12 months to January 
2015 the Group delivered revenue of 
£109.2m, headline operating profit 
of £12.7m, headline profit before 
income tax of £12.5m and headline 
diluted earnings per share of 13.2p. 
This compares with revenue of £98.7m, 
headline operating profit of £8.8m, 
headline profit before income tax of 
£8.3m and headline diluted earnings 
per share of 7.4p for the 12 months to 
31 January 2014.

The Group headline operating margin 
increased to 11.7% from 8.9% in the 
prior period. 

Growth (%)
10.6
37.7
44.3

50.6

79.0

31 January 
2015
109.2
14.6
12.7
11.7%
(0.5)
0.3
12.5
23.9%
13.2p

31 January 
2015
18 months
158.5
0.9
(0.2)p

Year to  
31 January 
2014
98.7
10.6
8.8
8.9%
(0.4)
(0.1)
8.3
34.5%
7.4p

Year to  
31 July 
2013
96.1
0.7
0.5p

Adjusting items consist of earnout-related accounting charges and exceptional restructuring costs.

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

  
  
Taxation

Segmental review

The tax rate on the Group’s headline 
profit for the year to January 2015 
was at a rate of 23.9%, compared 
to the statutory period of 24.9%. 
This was lower than the rate achieved 
in previous periods of approximately 
30% as we benefited from a higher 
proportion of our profit coming from 
lower tax regimes such as the UK, the 
reduction in the rate of corporation tax 
in the UK towards 20% and a successful 
resolution of a number of historic tax 
queries. The geographical spread of 
the Group’s trading activities makes 
forecasting the tax rate going forward 
a bit challenging but I would anticipate 
the tax rate on adjusted profits 
remaining at approximately 25% for 
the forseeable future.

Earnings

Diluted headline earnings per share 
have increased by 79% to 13.2p for the 
year to January 2015 compared with 
7.4p achieved in the prior period, as a 
result of improved profits and lower 
tax rates. 

US

Our US businesses have continued to 
perform strongly led by our Outcast, 
M Booth, Text and Blueshirt agencies 
and our recent acquisition of the 
content advertising agency Story 
Worldwide. In the year to 31 January 
2015 revenues grew by 13% to £64.0m 
from £56.5m which equated to an 
organic growth rate of 11.3% taking 
account of movements in exchange 
rates and acquisitions over the last 
two years. Margins have remained 
consistently strong at above 20% 
but were impacted marginally by the 
acquisition of Story Worldwide which 
has historically achieved margins in low 
double digits. The headline operating 
profit was £14.1m compared with 
£13.7m in the previous 12 months to 
31 January 2014.

UK

The UK businesses have showed a 
much improved performance with 
revenue increasing by 27% to £23.8m 
from £18.7m in the prior period. 
Headline operating profit increased 
to £2.5m from £0.8m in the prior year 
with the headline operating margin 
increasing to 11% from 4% in the 
prior period. 

Two of our agencies, Lexis and Bite 
UK, have undergone significant 
operational restructurings with a 
focus on profitable clients and have 
emerged in a much stronger position. 
Our recent acquisitions of Republic, 
Agent3 and Morar have each made a 
positive contribution since acquisition 
and contributed to a much improved 
operating margin in the last six months 
of the financial year.

EMEA

We took the decision to combine our 
Text and Bite businesses in EMEA 
as part of the Group simplification 
initiative. We have focused on 
profitable clients and rationalised 
the back-office and support 
infrastructure. As a result revenue 
from EMEA has reduced to £9.0m in 
the 12-month period to 31 January 
2015 from £10.0m in the previous 
12-month period but the operating 
performance has improved from a 
headline operating loss of £811k to 
a headline operating profit of £822k 
in the 12 months to 31 January 2015. 
This excludes one-off operating costs 
of £716k incurred during the period, 
mostly on redundancies and property 
rationalisation costs.

Segmental information

31 January 2015
Headline revenue
Headline operating profit
Headline operating margin
31 January 2014
Headline revenue
Headline operating profit
Headline operating margin

UK

EMEA

USA

APAC

 23,754 
 2,526 
10.6%

 18,656 
 757 
4.1%

 8,970 
 822 
9.2%

 9,957 
 (811)
(8.1%)

 63,966 
 14,074 
22.0%

 56,528 
 13,667 
24.2%

 12,504 
 998 
8.0%

 13,608 
 257 
1.9%

Head  
Office

 – 
 (5,694)
–

– 
 (5,116)
–

Total

 109,194 
 12,726 
11.7%

 98,749 
 8,754 
8.9%

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Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
12/13
FINANCIAL REVIEW CONTINUED

Cash flow

Headline cash flow KPIs
Net cash inflow from operating activities
Working capital movement
Net cash generated from operations
Income tax paid
Investing activities 
Dividend paid to shareholders

APAC

We embarked on a similar initiative in 
combining our Text and Bite businesses 
in APAC in order to build a better 
more efficient business. We have seen 
some client fallout but a significant 
improvement in the operational margin 
with revenue falling by 8% to £12.5m 
for the year to 31 January 2015 from 
£13.6m in the prior period, but headline 
operating profit increasing to almost 
£1m from £257k in the prior period. 
The headline operating margin has 
improved from 2% to 8%. The Group 
incurred an one-off restructuring cost 
of £650k in the period.

Headline cash flow

The net cash inflow from operating 
activities for the year to 31 January 
2015 increased by 18% to £12.4m 
from £10.5m in the prior period. 
We improved our management of 
working capital by £5.6m in the year to 
31 January 2015 which compared with 
a working capital outflow of £1.5m. 
This resulted in an almost doubling 
of our headline net cash generated 
from operations before tax from 
£9.0m to £18.0m. Income taxes paid 
increased to £2.3m from £1.5m in the 
prior period reflecting the higher level 
of profitability.

Year to  
31 January 
2015 (£m)
12.4
5.6
18.0
2.3
14.8
3.0

Year to  
31 January 
2014 (£m)
10.5
(1.5)
9.0
1.5
4.5
1.4

We have increased our investment in 
acquisitions and capital expenditure 
from £4.5m to £14.8m reflecting 
the acquisitions of shareholdings in 
Republic, Agent3, Morar and Story 
Worldwide as well as satisfying earnout 
obligations on Blueshirt, BDA and 
M Booth.

Dividends paid to Next 15 shareholders 
increased to £3m from £1.4m in the 
prior period, partly reflecting the 
impact of the change in the Group’s 
financial year end. Interest paid to the 
Group’s banks increased marginally to 
just over £500k.

Statutory cash flow

The Statutory net cash flow from 
operating activities was £16.2m 
compared with £8.5m in 2013.

Balance sheet

The Group’s balance sheet remains in 
a healthy position with net debt as at 
31 January 2015 of £8.6m before the 
benefit of the fundraising completed on 
3 February, which raised a net £4.3m 
for acquisitions.

The Board decided to write down the 
carrying value of the Goodwill in its UK 
operations by £7m reflecting difficult 
trading from one of its group of London 
based agencies.

Treasury and funding 

On 29 October 2014 the Group entered 
into a four-year £20m revolving credit 
facility with HSBC who had previously 
taken on the Group’s bank clearing 
activities in the US. The facility is 
primarily used for acquisitions and 
is due to be repaid out of the trading 
cash flows of the Group. The facility is 
available in a combination of sterling, 
US dollar and euro at an interest 
margin ranging from 1.60% to 2.20% 
dependent upon the level of gearing 
in the business. The Group also has a 
UK based overdraft of £2m and a US 
facility of $4m which is available for 
property rental guarantees and US 
based working capital needs. 

As part of the facility Next 15 has to 
comply with a number of covenants, 
including maintaining the multiple 
of net bank debt before earnout 
obligations to adjusted EBITDA below 
1.75x and the level of net bank debt 
including earn-out obligations to 
adjusted EBITDA below 2.5x. Next 15 
has ensured that it has complied with 
all of its covenant obligations with 
significant headroom.

PETER HARRIS
CHIEF FINANCIAL OFFICER

27 April 2015

Unless otherwise stated, figures are for the headline results to 31 January. Headline results represent the unaudited performance for the 12 months to 
31 January 2015 adjusted to exclude amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the 
audited statutory numbers in the appendices on pages 96 to 101.

Next Fifteen Communications Group plc Annual Report 2015

HOW WE MANAGE OUR RISKS

Risk management and 
internal control

The Board has ultimate responsibility 
for the Group’s system of internal 
control and for reviewing its 
effectiveness at least annually. 
This control system is designed to 
manage rather than eliminate risk of 
failure to achieve business objectives 
and to provide reasonable but not 
absolute assurance that assets are 
safeguarded against unauthorised use 
or material loss, that its transactions 
are properly authorised and recorded 
and material errors and irregularities 
are prevented or, failing which, are 
discovered on a timely basis. 

The Board has established a 
continuous process for identifying, 
evaluating and managing the 
significant risks the Group faces and for 
determining the nature and extent of 
the significant risks it is willing to take 
in achieving its strategic objectives. 
The Board regularly reviews the 
process, which has been in place for the 
period ended 31 January 2015 and up 
to the date of signing the Annual Report 
and Accounts to safeguard the Group’s 
assets and enhance over time the 
value of the shareholders’ investment. 
The Board also regularly reviews the 
effectiveness of the Group’s system 
of internal control in accordance 
with revised guidance on internal 
control published by the Financial 
Reporting Council.

Internal controls review

The Group’s internal control and risk 
management activities are managed 
through two primary activities: 
Board-led business risk reviews plus a 
supporting set of internal controls, and 
an Internal Audit review of the design 
and operation of internal controls.

Business risk reviews

Business risk evaluation takes place at 
operating company and Board level. 
Having identified risks, operating 

companies regularly monitor, review 
and update the risks, assessing the 
extent and likelihood of each risk. 
The principal risks of the Group are 
subject to review by the Board, which 
produces a significant risks review for 
the Group.

Internal Audit

The Group formed an Internal Audit 
function in the previous financial year 
to provide assurance over the Group’s 
control environment. It appointed a 
Head of Internal Audit and lead Internal 
Auditors in the US and the UK. As part 
of the approved audit plan, a risk-based 
approach is used to prioritise the focus 
of Internal Audit. During the reporting 
period, the function has obtained 
a detailed understanding of the 
processes and controls in place around 
the Group and highlighted control 
recommendations to management. 
This has also been supported by a 
monthly self-certification checklist 
submitted by local finance teams to 
confirm that controls identified are 
continuing to operate. The next phase 
of the controls’ work, to commence 
in the next financial period, will be to 
test the operating effectiveness of the 
controls identified on a periodic and 
rotational basis. 

The Internal Audit function also 
has responsibility for reviewing the 
operating companies’ balance sheets 
on a monthly basis to provide greater 
comfort to the Group finance team, 
as well as ad hoc pieces of work, such 
as audits of financial results used to 
determine earnout payments and 
audits of working capital calculations as 
part of acquisitions.

The Board gain assurance over the 
adequacy of design and operation 
of internal controls across the Group 
through the following process:

•  the annual audit plan is presented 

to the Audit Committee for approval 
each year. That plan provides an 
assessment of the current control 

environment, consideration of the 
key risks faced by the business and 
the timetable for on-site work;

•  significant findings from Internal 
Audit engagements are reported 
to management, the executive 
Directors and the Audit Committee. 
Reporting covers significant risk 
exposures and control issues, 
including fraud risks, governance 
issues, and other matters needed or 
requested by the Board;

•  Depending on the risk associated 

with any weaknesses noted, 
recommendations made are 
followed up and reported 
on routinely;

•  Internal Audit independently reviews 
the risk identification procedures and 
control processes implemented by 
management and advises on policy 
and procedure changes.

Internal Audit presents findings of 
reports to the Audit Committee at each 
Audit Committee meeting. The Head of 
Internal Audit has direct access to the 
Audit Committee Chair. 

During the course of its review of the 
risk management and internal control 
systems, the Board has not identified 
nor been advised of any failings or 
weaknesses, which it has determined to 
be significant. Therefore a confirmation 
in respect of necessary actions has not 
been considered appropriate.

Whistle blowing and UK Bribery 
Act 2010

Whistle blowing procedures are in place 
for individuals to report suspected 
breaches of law or regulations or 
other malpractice. The Group has 
implemented an anti-bribery code of 
conduct which is intended to extend 
to all the Group’s business dealings 
and transactions in all countries 
in which it or its subsidiaries and 
associates operate.

Next Fifteen Communications Group plc Annual Report 2015

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14/15
PRINCIPAL RISKS AND UNCERTAINTIES

The system of risk management used 
to identify the principal risks facing 
the Group is described on page 13. 
Risk identification and evaluation, 
including the nature, likelihood and 
materiality of the risks affecting each 
Group business, is owned and assessed 
by management and reviewed 
periodically. The Board and Audit 
Committee review risks and assess and 
monitor actions to mitigate them.

On the basis of these assessments, 
the risks outlined below are those that 
the Group believes are the principal 
and material risks. The matters 
described below are not intended to 
be an exhaustive list of possible risks 
and uncertainties and it should be 
noted that additional risks, which the 
Group does not consider material, or 
of which it is not aware, could have an 
adverse impact.

Key risks

Description

Mitigation strategy

Operational risk

Reliance on 
key customers

Losing a major client unexpectedly can have 
a significant impact on the resourcing, revenue 
and profit of an individual business. The impact 
of this will depend on the business.

Staff retention 
and recruitment

The Group relies on highly skilled employees, 
who are vital to its success in building and 
maintaining client relationships and winning 
new work. The market for these employees 
is competitive.

Technology/ I.T. 
infrastructure risk

The risks associated with the I.T. environment 
include failure to deliver projects on time and 
on budget, inadequate controls and security, 
and lack of management information.

The Group has grown, both organically and by 
acquiring new businesses, which has resulted 
in the use within the Group of a number of 
legacy accounting and operating systems.

The Group’s strategy is to build a portfolio of brands 
which is diversified across different communications 
markets and geographic regions. Regular client feedback 
is sought (for instance, via client surveys) and appropriate 
steps are taken to retain existing clients.

The Board regularly reviews the Group’s reliance on 
key customers through top 10 client analysis and 
reviews of customers with revenues greater than 
$1m per annum. The Group is not deemed to be overly 
reliant on any one customer. 

The Remuneration Committee considers the retention 
and incentive mechanisms in place for key personnel at 
both brand and Group level, and reviews remuneration 
trends across the Group.

The Group’s Human Resources teams seek to recruit 
skilled employees and to offer exciting and challenging 
career opportunities with competitive remuneration and 
benefits. Policies are regularly reviewed to ensure high 
levels of staff motivation and development. 

Where possible the businesses ensure that client 
relationships are maintained as a team rather than 
by an individual.

Access controls, firewalls and virus checkers are in 
place and a review of the current I.T. infrastructure is 
underway which will be used to inform future upgrade 
programmes.

The Group is engaged in the implementation of a 
common finance I.T. platform which will give the 
Group greater visibility over the effectiveness and 
appropriateness of local controls. The implementation 
is supported by consultants and, where possible, by 
using internal teams to reduce the risk of relying on 
third parties. 

The Group ensures that there are appropriate business 
continuity plans in place and Internal Audit assesses 
the appropriateness of these plans. In addition, 
the Group has insurance cover in place to mitigate against 
business disruption.

Next Fifteen Communications Group plc Annual Report 2015

Key risks

Description

Mitigation strategy

Speed of change in the 
digital marketing space

As the marketing and communications 
landscape evolves through the opportunities 
provided by digital channels, there is a risk that 
some businesses lack the resource to transition 
effectively.

Acquisitions

The Group pursues acquisitions as part of its 
overall growth strategy. Such acquisitions may 
not realise expected benefits. Integration of 
acquired businesses can be challenging and 
time-consuming.

Misappropriation 
of assets

Particularly in smaller brands with fewer 
opportunities to segregate duties, there is a 
risk that, without appropriate oversight and 
review, there could be fraudulent activity or 
misreporting of financial information.

Earn outs

The Group operates a number of earn out 
mechanisms and incentive schemes. This gives 
rise to a local risk of management override and 
financial misreporting. 

In addition, the accounting for the obligations 
at Group level involves the use of judgments 
which are deemed to be significant.

The Group follows a strategy of focusing on digital 
and content offerings and providing an integrated 
communications service (content, digital and traditional 
PR), underpinned by building appropriate skill sets 
within the businesses. The Group’s recently-appointed 
non-executive Director, Genevieve Shore, has extensive 
digital, technology and commercial experience in the 
media and technology sectors.

Robust due diligence is performed prior to all 
acquisitions, with representations, warranties and 
indemnities being obtained from vendors where 
possible. The consideration paid for a business typically 
includes a significant element of deferred consideration, 
contingent upon future performance. Vendors are 
encouraged to retain a minority equity stake to ensure 
their retention within the Group. The Internal Audit 
function works with newly-acquired businesses to 
ensure that they are assimilated into the Group’s 
control environment.

Overseen by the Audit Committee, the Internal Audit 
function provides assurance of the Group’s control 
environment, with particular focus given to segregation 
of duties.

The consolidation of the Group’s banking facility under 
HSBC gives the Group greater control and visibility over 
its cash balances. 

The Audit Committee reviews accounting for earn outs 
and the significant judgments used in the preparation of 
earnout liabilities. Internal audits are performed on any 
local accounts involved in the determination of earn out 
or incentive scheme obligations.

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16/17
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Key risks

Financial risk

Liquidity risk

Description

Mitigation strategy

Cash outflows related to significant acquisition-
related obligations are unevenly spread 
throughout the year. 

There would be a risk to the business if working 
capital was not appropriately managed to 
maximise the growth of the business. 

There is an undiversified risk around going 
concern if there is a breach of covenants. 

The Board has always maintained a prudent approach 
to taking on debt and the Group manages its risk of a 
shortage of funds with a mixture of long- and short-term 
committed facilities. In 2014 the Group agreed a £20m 
revolving loan credit facility with HSBC Bank available 
in multiple currencies, replacing the previous £16m 
Barclays facility. The US has the largest working capital 
requirements due to the size of operations. All US cash is 
swept each night which allows the working capital to be 
monitored centrally and used to maximum benefit.

In addition global and local short-term cash flow 
forecasts are monitored on a daily basis and a 4-year 
long-term cash flow model is monitored quarterly.

Covenants are monitored regularly; they are forecast to 
have significant headroom within the foreseeable future. 

The Board and Group treasury function consider the 
use of currency derivatives to protect significant US 
dollar and Euro currency exposures against changes 
in exchange rates.

Net investment hedges are used where appropriate 
for significant foreign currency investments.

The global and local short-term cash flow forecasts are 
used to monitor future large foreign currency payments.

The Group has maintained an in-house legal function 
over the whole of its life as a public company and also 
uses external legal counsel to advise on local legal and 
regulatory requirements. The Group has an in-house 
tax function to ensure compliance with tax legislation 
globally, which consults with external advisors.

Currency risk

Compliance with laws 
and regulations

As a result of global operations the Group’s 
results can be affected by movements in 
foreign exchange rates against sterling. 

The Group has transactional currency 
exposure in the US, EMEA and APAC, 
including foreign currency bank accounts. 

The Group operates in a large number of 
jurisdictions and, as a consequence, is subject 
to a range of regulations. Any failure to 
respond quickly to legislative requirements 
could result in civil or criminal liabilities, 
leading to fines, penalties or restrictions 
being placed upon the Group’s ability to trade 
resulting in reduced sales and profitability 
and reputational damage.

The Strategic Report as set out on pages 1 to 16 was approved by the Board on 27 April 2015 and signed on its behalf by:

TIM DYSON
CHIEF EXECUTIVE OFFICER

Next Fifteen Communications Group plc Annual Report 2015

BOARD OF DIRECTORS

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Richard Eyre CBE

Chairman (Age 60)

Chair of the Nomination and 
member of the Audit and 
Remuneration Committees 

Richard Eyre was appointed in May 
2011 as non-executive Chairman of the 
Group, Chairman of the Nomination 
Committee and member of the Audit 
and Remuneration Committees. 
His appointment was instrumental in 
moving Next 15 further into the digital 
marketing arena. Richard is Chairman 
of the UK Internet Advertising Bureau 
and he holds non-executive roles 
at GrantThornton LLP, and Results 
International Group LLP.

Richard has 39 years’ experience across 
the media and marketing industries, 
including time as CEO of ITV Network 
LTD, Capital Radio plc and Content and 
Strategy Director of RTL Group plc. 
He has also served as Chairman of RDF 
Media plc, GCap plc, mobile games 
publisher I Play, mobile tech company 
Rapid Mobile and The Eden Project. 
He was also a Director of the Guardian 
Media Group plc.

In 2013, he was awarded the 
prestigious Mackintosh Medal for 
outstanding personal and public 
service to advertising. Richard was 
awarded a CBE in the 2014 New Year 
Honours list for services in advertising 
and the media.

Tim Dyson

Peter Harris

Chief Executive Officer (Age 54)

Chief Financial Officer (Age 53)

Peter joined Next 15 as its Chief 
Financial Officer in November 2013 and 
was appointed as executive Director in 
March 2014. He is also currently a non-
executive Director of Communisis plc 
and Chairman of its Audit Committee, 
following appointment in July 2013.

Peter’s financial experience spans 30 
years and he has extensive media 
experience, having spent the last 20 
years in finance roles in the media 
sector. He was previously the Interim 
Finance Director at Centaur Media plc, 
Interim CFO of Bell Pottinger LLP, CFO 
of the Engine Group, and CFO of 19 
Entertainment. Prior to that, he was 
Group Finance Director of Capital Radio 
plc. Peter has considerable experience 
in UK and US listed companies, with 
international exposure.

Member of the Nomination 
Committee

Tim joined the Group in 1984 straight 
from Loughborough University and 
became its global CEO in 1992. As one 
of the early pioneers of tech PR, he 
has worked on major corporate 
and product campaigns with such 
companies as Cisco, Microsoft, 
IBM, Sun and Intel. Tim oversaw 
the flotation of the Company on 
the London Stock Exchange and 
has managed a string of successful 
acquisitions by the Group including 
The OutCast Agency, M Booth, Story 
Worldwide in the US and Republic 
Publishing, Continuous Insight and 
Morar in the UK. Tim moved from 
London to set up the Group’s first US 
business in 1995 in Seattle and is now 
based in Palo Alto. 

Outside Next 15, Tim is also on the 
advisory boards of a number of 
emerging technology companies. 
Tim has been named an Emerging 
Power Player by PR Week US. In 2013, 
Tim was recognised on the Holmes 
Report’s In2’s Innovator 25, which 
recognises individuals who have 
contributed ideas that set the bar for 
the industry.

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18/19
BOARD OF DIRECTORS CONTINUED

Alicja Lesniak, FCA

Genevieve Shore

Mark Sanford

Senior Independent non‑executive 
Director (Age 63)

Chair of the Audit Committee and 
member of the Remuneration 
and Nomination Committees

Alicja joined the Board in July 2011 as 
non-executive Director and Senior 
Independent Director. She started 
her career as a Chartered Accountant 
at Arthur Andersen but rapidly 
moved into the financial, commercial 
and operational management of 
professional service businesses. 
Since 1987 Alicja has worked in the 
marketing services sector with global 
companies such as WPP Group plc, 
J Walter Thompson Group Ltd, Ogilvy 
& Mather Worldwide Inc, BBDO 
Worldwide Inc and Aegis Group plc, 
where she was Chief Financial Officer. 
She has extensive experience of 
working internationally, including roles 
based in New York and Paris. Alicja is 
currently a non-executive Director 
at Channel 4 Television Corporation, 
where she is a pension fund trustee 
and chairs the Audit Committee. 
Alicja is also a Board Adviser to the 
British Standards Institution.

Non‑executive Director (Age 45)

Company Secretary 

Mark qualified as a solicitor in 1997, 
having trained with Eversheds in Leeds. 
After qualification he stayed with 
Eversheds for two years in its corporate 
and commercial departments. 

He was Company Lawyer with Premier 
Farnell plc from 1999 to 2003 and 
joined the Group as General Counsel 
and Company Secretary. In 2009 he 
set up Baker Sanford LLP, a boutique 
solicitors’ firm, and continues to 
provide a legal service to Next 15 and 
is the Group’s Company Secretary.

Chair of the Remuneration 
Committee and Member of the 
Audit and Nomination Committees

Genevieve Shore joined Next 15 in 
February 2015 as non-executive 
Director. Genevieve chairs the 
Remuneration Committee and is 
a member of the Nomination and 
Audit Committees. Her other current 
positions are non-executive Director 
of Moneysupermarket.com Group 
PLC; non-executive Director and 
Remuneration Committee Chair at STV 
Group plc; and member of the advisory 
board of Great Fridays, a product and 
service design company. 

Previously Genevieve has held senior 
leadership roles at Pearson PLC 
including chief information officer, 
chief product officer and chief digital 
officer. Since 1995 she has worked in 
the publishing sector with Penguin 
and Random House. Genevieve has 
an extensive digital, technology and 
commercial background in the media 
and technology sectors, and strong 
experience of working in the USA 
and Asia.

Next Fifteen Communications Group plc Annual Report 2015

CORPORATE GOVERNANCE REPORT

Chairman’s introduction

The Board is committed to maintaining 
appropriate standards of corporate 
governance to support Next 15’s 
strategy, and to managing the Group 
in a flexible and effective manner for 
the benefit of its shareholders, while 
fostering a corporate culture that 
encourages growth. This Corporate 
Governance Report sets out our 
approach to governance, provides 
further information on the operation 
of the Board and its Committees, 
and explains how the Group seeks to 
comply with the Quoted Companies 
Alliance Code for Small and Mid-sized 
Quoted Companies 2013 (the ‘QCA 
Code’). As an AIM-listed company, the 
Company is not required to comply 
with the UK Corporate Governance 
Code (‘UK Code’) however the Board 
supports the UK Code and seeks to 
apply this when appropriate for the 
Company’s size and complexity. 

During the 18-month period to 
31 January 2015, some of the key 
actions taken have included:

•  continuing our active dialogue with 

our principal investors to ensure that 
we understand their views; 

•  conducting a Board evaluation, 

which highlighted areas on which the 
Board will focus during the year and 
going forward;

•   the appointment of Peter Harris as 
CFO and Genevieve Shore as non-
executive Director and Chair of the 
Remuneration Committee.

We acknowledge that shareholders 
look to us to promote the long-term 
success of the Company and, as 
Chairman, I recognise that it is my role 
to provide the leadership to enable it to 
do so effectively. 

I look forward to meeting you at our 
AGM on Tuesday 14 July 2015.

RICHARD EYRE CBE
CHAIRMAN

27 April 2015

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20/21
CORPORATE GOVERNANCE REPORT CONTINUED

The roles of the Chairman and 
Chief Executive

The Chairman of the Board, 
Richard Eyre, leads the Board in the 
determination of its strategy and in 
achieving its objectives. The Chairman 
is responsible for organising the 
business of the Board, ensuring its 
effectiveness and setting its agenda, 
and is also responsible for effective 
communication with the Group’s 
shareholders. At the time of his 
appointment as Chairman, Richard 
Eyre was considered independent in 
accordance with the provisions of the 
QCA Code.

The Chairman is responsible for leading 
the Board and ensuring it operates 
effectively, for setting the agenda for 
Board meetings and ensuring that 
Board and shareholder meetings are 
properly conducted.

The Chief Executive Officer, Tim Dyson, 
oversees the Group on a day-to-day 
basis and is accountable to the Board 
for the financial and operational 
performance of the Group. The Chief 
Executive Officer has day-to-day 
responsibility for all businesses of 
the Group and for implementing 
the agreed strategy and policies of 
the Board.

Senior Independent Non‑
Executive Director

Alicja Lesniak holds the position 
of Senior Independent Non-
Executive Director of the Company. 
Any shareholder concerns not resolved 
through the usual mechanisms for 
investor communication can be 
conveyed to the Senior Independent 
Non-Executive Director. Alicja Lesniak 
is considered to be independent as 
defined by the QCA Code.

The Board of Directors 

The Board of Directors is responsible 
for the strategic direction, investment 
decisions and effective control of 
the Group. As at 31 January 2015 
the Board comprised two executive 
Directors, a non-executive Chairman 
and two non-executive Directors. 
Peter Harris was appointed as the 
Group’s Chief Financial Officer on 
18 November 2013 and as executive 
Director on 25 March 2014, following 
David Dewhurst’s agreement to 
stand down as Finance Director on 
29 October 2013. On 2 February 2015, 
Genevieve Shore joined the Board as 
non-executive Director and Margit 
Wennmachers stepped down as non-
executive Director on the same date. 
The Directors’ biographies, including 
the Committees on which they serve 
and chair, are shown on pages 17 to 18. 

The Board considers that the current 
Board structure is appropriate in that 
it encourages independent challenge 
to the executive Directors and senior 
management, and that it complies 
with the QCA Code. We believe that 
the Board retains a range of financial, 
commercial and entrepreneurial 
experience, and that there is a good 
balance of skills, independence, 
diversity and knowledge of both the 
Company and the sector in which it 
operates. The non-executive Directors 
have been appointed on merit and 
for their specific areas of expertise 
and knowledge. This enables them 
to bring independent judgement on 
issues of strategy and performance 
and to debate matters constructively. 
No single Director is dominant in the 
decision-making process.

The Board aims to meet at least once 
per month, with additional meetings 
being held as required. As Tim Dyson 
is located in San Francisco, some of the 
Board meetings are held by telephone 
conference. The Board meets face 
to face whenever possible and aims 
to do so at least quarterly. Details of 
Board and Committee meetings held 
during the reporting period and the 
attendance records of individual 
Directors can be found on page 22.

The Board’s responsibilities 
and processes

The principal matters considered by 
the Board during the period included:

•  the Group’s strategy, budget and 

financial resources

•  the Group’s performance 

and outlook

•  the capital structure of the Group

•  opportunities for the Group to 

expand by acquisition

•  communication of our financial 

results for the interim and year end

•   evaluation of the 

Board’s performance

•  matters reserved for the Board and 
terms of reference for each of the 
Committees of the Board 

•  review of the the Group’s risk 

management and internal controls

•  major capital projects and 

material contracts

•  Board appointments and 

remuneration and corporate 
governance matters.

There is a schedule of matters 
specifically reserved for decision by the 
Board which has been reviewed during 
the period and is displayed on the 
Group’s website at www.next15.com.

Next Fifteen Communications Group plc Annual Report 2015

At each Board meeting there is a 
financial and business review and 
Board members receive monthly 
trading results, together with detailed 
commentary. Each Board member 
receives a Board pack in advance of 
each meeting which includes a formal 
agenda together with supporting 
papers for items to be discussed at 
the meeting.

All Directors have access to the advice 
and services of the Company Secretary, 
who is responsible for ensuring that 
Board procedures are followed and 
that the Company complies with 
all applicable rules, regulations and 
obligations. The appointment or removal 
of the Company Secretary would be a 
matter for the Board. Directors may take 
independent professional advice at the 
Company’s expense in the furtherance of 
their duties. 

The Board appreciates the importance 
of the continued professional 
development of the Directors. 
Appropriate training for new and 
existing Directors is provided 
where required.

Board evaluation 

The Board has established an 
evaluation process in line with the 
governance requirements of the QCA 
Code. During the period the Board 
reviewed its own performance, 
including assessment of the functioning 
of the Board as a whole, the evaluation 
of individual Directors and a review 
of the effectiveness of the Board 
committees. This exercise was carried 
out in December 2014 and the results 
were presented to the Board for a 
detailed discussion. The evaluation 
did not identify any significant areas 
for concern and the Board is satisfied 
with its performance and that of its 
members. Certain points raised during 
this exercise will be addressed during 
the year and going forward.

Appointment, election and 
re‑election of Directors 

Appointments to the Board are the 
responsibility of the Board as a whole, 
upon the recommendation of the 
Nomination Committee. 

The Company’s current Articles of 
Association provide that a Director 
appointed by the Board shall retire at the 
Annual General Meeting following his 
appointment and that, at each Annual 
General Meeting of the Company, 
one-third of the Directors must retire 
by rotation. At the forthcoming Annual 
General Meeting, Tim Dyson will retire 
and, being eligible, will offer himself 
for re-election by the shareholders. 
Peter Harris and Genevieve Shore, 
having been appointed since the 
last AGM, will also stand for election 
by shareholders.

In relation to the Directors who are 
standing for re-election, the Chairman 
is satisfied that, following formal 
performance evaluation, each of the 
other Directors continues to be effective 
and demonstrates commitment to their 
role, including the required commitment 
of time for Board and committee 
meetings as well as any other duties that 
may be undertaken by them from time 
to time.

The Directors’ service agreements, the 
terms and conditions of appointment of 
non-executive Directors and Directors’ 
deeds of indemnity, are available for 
inspection at the Company’s registered 
office during normal business hours.

Succession planning and diversity

The Board has agreed that its succession 
planning framework should ensure 
that Board appointments provide an 
appropriate mix of skills and experience 
and a level of independence which 
will support the Group’s objectives for 
business growth and its key strategic 
goals. When planning succession, 
consideration is given to medium- 
and long-term succession and to 
emergency cover.

The Board believes in the importance 
of diverse Board membership. 
Women comprise 40% of the Board, 
meeting the goal set out by Lord Davies 
on diversity for a minimum of 25% 
female representation (applicable to 
FTSE 100 boards) by 2015.

Conflicts of interest

Directors have a statutory duty to 
avoid conflicts of interest with the 
Company. The Company’s Articles 
of Association allow the Directors to 
authorise conflicts of interest and 
the Board has adopted a policy for 
managing and, where appropriate, 
approving potential conflicts of interest. 
In accordance with best practice, a 
review of Directors’ conflicts of interest 
is conducted annually.

Committees of the Board

The Board is supported in its decisions 
by three Committees. The reports 
of the Audit, Nomination and 
Remuneration Committees can be 
found on pages 23 to 30 respectively.

Each Committee has access to such 
external advice as it may consider 
appropriate. The Company Secretary 
or his nominee acts as secretary to the 
Committees. The terms of reference 
of each Committee are reviewed 
regularly, updated as necessary to 
ensure ongoing compliance with best 
practice guidelines and referred to 
the Board for approval. Copies of the 
Committees’ terms of reference are 
available from the Group’s website at 
www.next15.com. 

The Board appoints the Committee 
members. The Audit Committee 
comprises three non-executive 
Directors: Alicja Lesniak (Committee 
Chair), Richard Eyre and Genevieve 
Shore (appointed on 2 February 
2015). The Remuneration Committee 
comprises three non-executive 
Directors: Genevieve Shore (Committee 
Chair, appointed 2 February 2015), 

Next Fifteen Communications Group plc Annual Report 2015

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CORPORATE GOVERNANCE REPORT CONTINUED

Alicja Lesniak and Richard Eyre. 
The Nomination Committee comprises 
Richard Eyre (Committee Chair), Alicja 
Lesniak, Genevieve Shore (appointed 
2 February 2015) and Tim Dyson. 
Attendance records of Committee 
meetings can be found below.

Relations with shareholders
The Board recognises the importance 
of effective communication with its 
shareholders, particularly through 
annual and interim reports and the 
AGM. The Chief Executive, Chief 
Financial Officer and the Chairmen of 
the Board and each of its Committees 
will be available at the AGM to answer 
shareholders’ questions. Proxy votes 
are disclosed following a show of 
hands on each shareholder resolution. 
After the AGM, shareholders can 
meet informally with the Directors. 
Shareholders are encouraged to submit 
questions to the Board throughout 
the year. 

The Board is happy to enter into 
a dialogue with institutional 
shareholders based on a mutual 
understanding of objectives, subject to 
its duties regarding equal treatment of 
shareholders and the dissemination of 
inside information. The Chief Executive 
Officer and Chief Financial Officer 
meet institutional shareholders on a 
regular basis.

The Board as a whole is kept informed 
of the views and concerns of the major 
shareholders. When requested to 
do so, the non-executive Directors 
will attend meetings with major 

shareholders and are prepared to 
contact individual shareholders should 
any specific area of concern or enquiry 
be raised.

Copies of presentations given at 
investor and analysts’ meetings, 
together with financial press releases, 
annual and interim reports, regulatory 
news announcements and short videos 
explaining the interim and full-year 
results are available on the Group’s 
website at www.next15.com.

In addition, note 19 to the financial 
statements includes the Group’s 
objectives, policies and processes for 
managing its capital; its financial risk 
management objectives; details of 
its financial instruments and hedging 
activities; and its exposures to credit 
risk and liquidity risk. 

The Statement of Directors’ 
Responsibilities in respect of the 
financial statements is set out on 
page 34. 

Financial reporting and going 
concern statement
The Directors have, at the time of 
approving the financial statements, 
a reasonable expectation that the 
Company and the Group have 
adequate resources to continue 
in operational existence for the 
foreseeable future. Accordingly, 
they continue to adopt the going-
concern basis in preparing the 
financial statements.

Whistle blowing and Bribery 
Act 2010
Whistle blowing procedures are in place 
for individuals to report suspected 
breaches of law or regulations or 
other malpractice. The Group has 
implemented an anti-bribery code of 
conduct which is intended to extend 
to all the Group’s business dealings 
and transactions in all countries 
in which it or its subsidiaries and 
associates operate.

The Directors have made this 
assessment in light of reviewing the 
Group’s budget and cash requirements 
for the year ending 26 April 2016 
and considered outline plans for the 
Group thereafter. 

The Group’s business activities, 
together with the factors likely to affect 
its future development, performance 
and position are set out in the Strategic 
Report on pages 01 to 16. The financial 
position of the Group, its cash flows, 
liquidity position and borrowing 
facilities are described in the Financial 
Review on pages 10 to 12. 

Environment
Due to the nature of its businesses, 
the Board considers that its direct or 
indirect impact on the environment is 
minimal and of low risk. However, the 
Company still seeks to minimise the 
environmental impact of its activities 
and its business practices support 
environmental good practice, such 
as reducing paper wastage through 
reuse, recycling, use of electronic 
communications and reducing 
business travel by replacing face-to-
face meetings with conference calls 
where practical.

Board and Committee attendance for the 18‑month period to 31 January 2015

Richard Eyre
Tim Dyson
Peter Harris1
Alicja Lesniak
Margit Wennmachers 2
David Dewhurst3
1 Peter Harris was appointed as executive Director on 25 March 2014. 

2 Margit Wennmachers stepped down as non-executive Director on 2 February 2015.

3 David Dewhurst agreed to step down as Finance Director on 29 October 2013. 

Next Fifteen Communications Group plc Annual Report 2015

Board
15 of 16
16 of 16
8 of 8
16 of 16
10 of 16
2 of 2

Audit
6 of 6
–
–
6 of 6
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Remuneration
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Nomination
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AUDIT COMMITTEE REPORT

Dear Shareholder,

I am pleased to present the report 
of the Audit Committee (‘Committee’) 
for the 18-month period to 31 January 
2015. This report details the 
Committee’s ongoing responsibilities 
and key activities over the period. 
The principal aims of the Committee 
are to review and report to the Board 
on the Group’s financial reporting, 
to ensure the integrity of the 
financial information provided to 
our shareholders, and to support the 
development and maintenance of the 
Group’s risk management and internal 
control environment.

The Committee meets periodically and 
at least three times a year, with the 
external auditors, other Directors and 
management attending by invitation. 
Attendance records of meetings held 
during the 18-month period can be 
found on page 22. Subsequent to the 
period end, one further meeting has 
taken place. I am in frequent contact 
with the Chief Financial Officer, Head of 
Internal Audit and the external auditor 
and preparatory meetings are held 
ahead of each Committee meeting 
to identify and discuss key areas for 
consideration by the Committee.

The Committee works to a programme 
of activities aligned to key events in 
the financial reporting cycle, standing 
items which occur regularly as required 
by the Committee’s terms of reference 
and other agenda items that the 
Committee identifies.

The Committee is composed entirely of 
non-executive Directors who between 
them possess a range of commercial 
and financial experience as detailed on 
pages 17 to 18. The current members 
of the Committee are Alicja Lesniak 
(Chair), Richard Eyre and Genevieve 
Shore (appointed 2 February 2015). 
The Board is satisfied that the 
Committee members are sufficiently 
competent in financial matters and 
that the Chair has recent and relevant 
financial experience.

I look forward to meeting our 
shareholders at the AGM and will be 
happy to answer any questions you 
may have.

ALICJA LESNIAK
AUDIT COMMITTEE CHAIR

27 April 2015

Roles, responsibilities 
and activities during the 
reporting period

The main roles and responsibilities of 
the Committee include:

•  monitoring the integrity of the 

Company’s financial statements and 
other announcements relating to its 
financial performance;

•  consideration of the Company’s 

accounting policies and practices, 
application of accounting standards 
and significant judgements; 

•  overseeing the relationship with 
the Company’s external auditors, 
including consideration of the 
objectivity and effectiveness of the 
external audit process and making 
recommendations to the Board 
in relation to the appointment 
and remuneration of the 
external auditors;

•  reviewing the effectiveness of the 
Group’s risk management and 
internal control systems;

•  approving the remit and monitoring 
the effectiveness of the Company’s 
Internal Audit function; and

•  monitoring the Company’s whistle 
blowing arrangements and anti-
bribery policies.

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24/25
AUDIT COMMITTEE REPORT CONTINUED

During the period the Audit Committee 
met to discuss a number of 
items including:

•  key accounting matters and 

judgement areas around adjusting 
items, tax provisions, goodwill 
impairment, earnout liabilities, 
acquisition accounting, segmental 
reporting, WACC and the Group’s 
change of year end;

•  assisting the Board in its assessment 
of the Group’s risk environment, 
internal controls and risk 
review process;

•  conducting a tender process for 

external audit services, the outcome 
of which was the appointment as 
the Company’s external auditor 
of Deloitte LLP. A resolution to  
re-appoint Deloitte LLP will be put to 
shareholders at the 2015 AGM;

•  overseeing the development of the 
Internal Audit function and review 
of its reports;

•  receiving updates on the roll-out of a 
new IT finance system for the Group;

•  regular monitoring for whistle 

blowing reports and other applicable 
legal and regulatory requirements.

During the period the Committee 
performed an assessment of its 
performance with satisfactory results.

Subsequent to the year end, one 
further meeting has taken place. 

The Committee’s terms of reference 
were reviewed during the period 
to reflect the latest applicable 
recommendations and other relevant 
guidelines. The terms of reference are 
available on the Company’s website at 
www.next15.com. 

Auditor independence, objectivity 
and fees

The independence and objectivity of 
the auditors is considered regularly 
by the Committee. The Company 
has in place a formal policy on the 
engagement of external auditors for 
non-audit services. The objective of the 
policy is to ensure that the provision 
of non-audit services by the external 
auditors does not impair, or is not 
perceived to impair, the external 
auditors’ independence or objectivity. 
The policy sets out monetary limits 
and imposes guidance on the areas 
of work that the external auditors 
may be asked to undertake and those 
assignments where the external 
auditors should not be involved. 
The policy is reviewed regularly and its 
application is monitored by the Audit 
Committee. The split between audit 
and non-audit work for the period 
is set out in note 4 to the financial 
statements. The non-audit fees were 
in respect of tax services and advice 
regarding covenants. This work is not 
considered to affect the independence 
or objectivity of the auditors. 

Nomination Committee

The Nomination Committee members 
are Richard Eyre (who also chairs the 
Committee), Alicja Lesniak, Genevieve 
Shore (appointed 2 February 2015) 
and Tim Dyson. Margit Wennmachers 
served on the Committee during the 
period, stepping down on 2 February 
2015. The Committee meets at least 
once per year, with other Directors and 
management attending by invitation. 
Attendance records of meetings held 
during the reporting period are set out 
in the table on page 22.

Next Fifteen Communications Group plc Annual Report 2015

The Committee’s duties include:

•  reviewing the structure, size and 

composition of the Board; 

•  identifying and nominating 

candidates to fill Board vacancies as 
they arise; and  

•  the consideration of succession 

planning for Directors.

The Committee engages external 
search consultants to assist in the 
specification of Board positions and 
the selection of prospective candidates 
to ensure that there is a robust, 
measurable and orderly process. 
The Committee believes that this 
process has led to the recruitment 
of talented individuals, significantly 
enhancing the composition of 
the Board.

During the reporting period the 
Committee reviewed the structure, 
size and composition of the Board 
(including its skills, knowledge, 
experience and diversity), the 
challenges and opportunities facing the 
Group and the anticipated skills and 
expertise needed on the Board in the 
future. The appointment of Peter Harris 
as Chief Financial Officer in November 
2013 and his appointment to the Board 
in March 2014 were recommended 
by the Committee following David 
Dewhurst’s agreement to step down 
as Finance Director. Following a search 
for candidates facilitated by an external 
adviser, the Committee recommended 
the appointment of Genevieve Shore. 
The Committee agreed that Mr Harris 
and Ms Shore both possess highly 
relevant experience and that their 
appointments would enhance the 
efficacy of the Board.

The Committee’s terms of reference 
were reviewed during the period. 
A copy is available on the Company’s 
website at www.next15.com.

DIRECTORS’ REMUNERATION REPORT

Dear Shareholder,

I am pleased to present the Directors’ 
Remuneration Report for the 
18-month period ended 31 January 
2015. The Remuneration Committee 
(‘Committee’) believes that this policy 
provides a fair balance between 
fixed remuneration, short-term cash 
bonus and long-term incentives. 
The Committee remains focused 
upon keeping our remuneration 
policy under close review, taking into 
account changes in the regulatory 
environment, best practice and the 
competitive landscape.

We believe strongly in aligning our 
competitive and performance-based 
policy with shareholder interests. To do 
this we:

•    encourage the holding of Company 

shares for key executives and 
business leaders;

•   ensure targets are closely calibrated 

to our objectives for business 
growth, our key strategic goals and 
shareholder return;

•   align the policy to attract, retain 
and reward key talent in highly 
competitive markets.

It has been an extremely busy year for 
the Committee as the Group continues 
to push its growth strategy through 
acquisition, and with the focus upon 
key clients in our largest markets.

Not only are we continuing to align 
our policy with shareholder return 
as described above, but also with 
our strategic goals of data and 
insight, digital content and continued 
investment in world-class technology.

As the Company is AIM listed, the 
Directors are not required to prepare 
a Remuneration Report for each 
financial year, under section 420(1) of 
the Companies Act 2006. However, this 
report does take into account the QCA 
Code and will, as in previous years, be 
subject to an advisory vote at the AGM.

We thank our investors for their 
continued support and I look forward 
to meeting you at the AGM where I will 
be happy to address any questions you 
may have.

GENEVIEVE SHORE
REMUNERATION COMMITTEE CHAIR

27 April 2015 

Composition of the 
Remuneration Committee

The Board has established a 
Remuneration Committee which 
comprises three non-executive 
Directors: Genevieve Shore (appointed 
as Committee Chair on 2 February 
2015), Alicja Lesniak (who chaired the 
Committee until 2 February 2015) 
and Richard Eyre. Meetings are also 
attended by the Chief Executive Officer 
and the Chief Financial Officer by 
invitation. Individual Directors are not 
involved in decisions concerning their 
own remuneration. The Committee is 
authorised to take professional advice 
as and when it considers this necessary.

Terms of reference and activities 
in the year

The Committee is responsible for 
setting remuneration policy for the 
executive Directors and for key senior 
executives. The principal matters 
considered by the Committee during 
the period included:

•  reviewing the ongoing 

appropriateness and relevance of 
the remuneration policy;

•  applying formal and transparent 

procedures regarding 
executive remuneration and 
remuneration packages;

•  making recommendations 

concerning the total individual 
remuneration package of each 
executive Director; 

•  reviewing the implementation and 
operation of the Company’s bonus 
schemes and Long-Term Incentive 
Plan (’LTIP’);

•  reviewing remuneration trends 

across the Group.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

The Committee is authorised by the 
Board to investigate any matters within 
its terms of reference. It meets as 
frequently as needed, with at least two 
meetings per year. A table showing the 
number of meetings held during the 
period and the attendance records of 
individual Directors can be found on 
page 22. Subsequent to the period end, 
one further meeting has taken place. 
The Committee’s terms of reference are 
reviewed regularly to ensure continuing 
compliance with evolving best practice 
guidelines. The terms of reference are 
available on the Company’s website at 
www.next15.com.

Remuneration package for 
executive Directors 

The policy for executive Directors’ 
remuneration seeks to ensure that 
their individual contributions to 
the Group’s performance are fairly 
rewarded. This is achieved through 
a combination of a competitive 
salary and the opportunity to 
increase remuneration with short-
term and long-term incentives. 
Executive remuneration packages are 
reviewed annually. The remuneration 
package for executive Directors 
consists of a basic salary, benefits, 
an annual performance-related cash 
bonus, pension and participation in 
a long-term equity incentive plan. 
Details for each Director are set in the 
table on page 28. 

As the Chief Executive Officer has a 
large shareholding in the Company, this 
is also taken into consideration when 
decisions are made regarding short-
term and long-term incentives for him.

options under the LTIP to executive 
Directors, and to senior executives who 
are not Board members but who have 
a significant influence over the Group’s 
ability to meet its strategic objectives.

Short‑term incentives

Executive Directors’ remuneration 
includes an element of performance-
related pay so that awards can 
be aligned to improvements in 
shareholder value. The Committee 
determines the level of any bonuses 
paid. Bonuses are based on the 
performance of the Group against 
market expectations, and the 
Committee’s assessment of the 
performance of individuals.

Long‑term incentive plan

The current plan in place is the Next 
Fifteen Communications Group plc 
Long-Term Incentive Plan (‘LTIP’), under 
which performance shares or share 
options may be awarded to Directors 
and senior employees. The LTIP’s 
objectives are to align the long-
term interests of shareholders and 
management, to reward achievement 
of long-term stretching targets, 
and to recruit, retain and motivate 
management of the required calibre.

The LTIP was approved by 
shareholders in 2005 and is the sole 
long-term incentive arrangement 
operated for the executive Directors. 
The Committee recommends the 
award of performance shares or share 

Under the terms of the LTIP, 
participants are either awarded share 
options with a grant price equal to 
the market price on the day before 
the grant date, or are awarded 
performance shares in the Company 
which vest subject to the satisfaction 
of certain performance conditions and 
the participant remaining an employee 
of the Group. During the 18-month 
period, performance shares were 
awarded to Directors as detailed in the 
table on page 26.

The performance conditions for the 
above awards are based upon an 
adjusted earnings per share (‘EPS’) 
measure. EPS growth is calculated 
from the information published in 
the Group’s accounts and is based 
on the adjusted EPS measure. 
The performance in relation to 
executive Directors’ awards is 
measured over a period of four 
consecutive financial years of the 
Group, commencing with the financial 
year in which the award was granted. 
The awards vest when the Company’s 
annual report and accounts for the 
final financial year of the relevant 
performance period is published on 
the Company’s website. The level of 
vesting is determined using the best 
three of the four years’ performance.

Awards of LTIP performance shares during the 18‑month period to 31 January 2015

Executive Directors
Tim Dyson

Peter Harris

Next Fifteen Communications Group plc Annual Report 2015

Number of 
shares

125,000
150,000
150,000
150,000

Grant date

End of 
performance 
period

21 January 2014

31 July 2017
14 November 2014 31 January 2018
31 July 2017
14 November 2014 31 January 2018

16 April 2014

For executive Directors, the 
performance shares awarded under 
the LTIP are subject to the conditions as 
set out below:

•  for 100% of the award to vest, the 
EPS growth of the Group must 
exceed the Consumer Prices 
Index (‘CPI’) by an average of 10% 
or more per annum over the 
performance period;

•  if there is an average of between 
3% and 10% EPS growth over CPI 
per annum over the performance 
period, between 20% and 100% 
of the award will vest on a straight-
line basis;

•  if EPS does not grow at an average 
of 3% or more over CPI per annum 
over the performance period, the full 
award will lapse.

When senior executives are awarded 
performance shares under the LTIP, 
the performance conditions are based 
upon two measures: an adjusted 
earnings per share (‘EPS‘) measure and 
a budgeted profit measure. 

The conditions are as follows:

•  the EPS growth of the Group must 
exceed the Consumer Prices Index 
(‘CPI‘) by an average of 10% or more 
per annum over the performance 
period for 50% of the award to vest;

•  if there is an average of between 
3% and 10% EPS growth over CPI 
per annum over the performance 
period, between 10% and 50% of 
the award will vest on a straight-
line basis;

•  if EPS does not grow at an average of 
3% or more over CPI per annum over 
the performance period, the full 50% 
of the award measured by reference 
to the EPS measure will lapse;

•  the remaining 50% of an award may 
vest if the profit of the particular 
business in which a participant 
is employed meets its budgeted 
profit before management charges, 

interest and tax targets over the 
performance period;

•  to the extent that the budgeted profit 
targets are not met, for every 1% 
below budget, 5% of an award will 
lapse on a straight-line basis;

•  if a business’s adjusted profit before 
management charges, interest and 
tax is 10% or more below budget 
over the performance period, the 
full 50% of the award measured by 
reference to the budgeted profit 
measure will lapse.

For senior executives the level of 
vesting is determined using the best 
three of the four years’ performance 
for each performance measure. 
Performance is measured over a 
period of four consecutive financial 
years of the Group, commencing with 
the financial year in which the award 
was granted. 

No further awards will be made under 
the current LTIP after June 2015. 
A resolution will be put to shareholders 
at the 2015 Annual General Meeting 
to approve a new long-term incentive 
plan, which is intended to replace 
the current LTIP. Details of the 
proposed new plan will be circulated 
to shareholders with the AGM Notice 
of Meeting.

For more information on performance 
shares, see notes 21 and 22.

Equity incentive schemes

The Group has established equity 
incentive schemes for the senior 
management teams at a number of 
its subsidiary brands, to incentivise a 
change in commercial behaviour and 
to drive improved revenue growth and 
margin increase.

Under the schemes, new units were 
issued to certain members of the 
brands’ senior management, granting 
rights to a percentage of future equity 
appreciation for the participant’s 
brand and thereby creating a 
partnership between the Group and 

the individual executives. Additionally, 
the units hold value based on access 
to non-cumulative and restricted 
profit distributions on the business’s 
operating earnings. Equity appreciation 
is measured based on a multiple of the 
brand’s operating earnings achieved in 
subsequent years over base line value 
determined at the date of grant.

At the end of the minimum holding 
period following an award of equity, the 
holders of the non-controlling interest 
have the option to sell a percentage of 
their units back to Next 15, while the 
remaining percentage can be sold in 
subsequent years or held indefinitely. 
Value is realised on any subsequent 
sale of the units to the Group, restricted 
by defined terms around the timing 
and pricing formula. The purchase 
of the units will be settled in Next 15 
shares, which may be sold immediately 
upon receipt. If the unit holder leaves 
the business before the end of the 
minimum holding period, the Group 
retains the right to re-purchase the 
shares under a consistent pricing 
formula, or require the participant to 
wait until the minimum holding period 
has elapsed.

It is anticipated that providing senior 
management with a direct stake in their 
brand will help to focus on fostering 
profitable growth in the business and 
assist with the long-term retention of 
key individuals and team members.

Further details of the Group’s equity 
incentive schemes are shown in note 
26 to the financial statements.

In 2005 the Company obtained 
shareholder approval to issue up to 
20% of its issued share capital pursuant 
to employee share schemes. 

This authority has been used to 
issue shares under the LTIP and will 
be used to issue shares under the 
equity incentive schemes above. 
The nature of the equity incentive 
schemes means that the number of 
shares to be issued can be difficult 

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28/29
DIRECTORS’ REMUNERATION REPORT CONTINUED

to estimate and contain significant 
judgements, including forecasting 
the underlying performance of the 
business, movement in the Group’s 
share price and foreign currency 
fluctuations. In the event that the 
Company is required to issue shares 
to participants and this is in excess of 
the authority given by shareholders, 
the Company’s employee trust will 
purchase shares in the market. 
In order to ensure sufficient shares 
are available, the Company regularly 
reviews the headroom and is creating a 
buy-back policy whereby the employee 
trust will purchase shares as and when 
required to ensure shares are available 
when needed. As at 31 January 2015 
no shares have been purchased to 
settle future vestings of the equity 
incentive schemes.

Directors’ service contracts

Non‑executive Directors

All executive Directors have rolling 
contracts that are terminable on six 
months’ notice. There are no contractual 
entitlements to compensation on 
termination of the employment of any 
of the Directors other than payment 
in lieu of notice at the discretion of 
the Company and a payment for 
compliance with post-termination 
restrictions. The executive Directors are 
allowed to accept appointments and 
retain payments from sources outside 
the Group, provided such appointments 
are approved by the Board in writing. 
The dates of the executive Directors’ 
current service contracts and notice 
periods are set out in the table below.

The remuneration for each of the non-
executive Directors is payable solely 
in cash fees and is not performance-
related. Fees are determined by 
the executive Directors, reflecting 
the time commitment required, the 
responsibility of each role and the 
level of fees paid in other comparable 
companies. All non-executive 
Directors are engaged under letters 
of appointment terminable on three 
months’ notice at any time. Non-
executive Directors are not entitled to 
any pension benefit or any payment 
in compensation for early termination 
of their appointment. The dates of 
the current letters of appointment 
and notice periods for non-executive 
Directors are set out in the table below.

Executive Directors
Tim Dyson
Peter Harris1
Non‑executive Directors
Richard Eyre
Alicja Lesniak
Margit Wennmachers2

Date of current  
letter of contract

Notice  
period

1 June 1997
25 March 2014

6 months
6 months

8 May 2014
30 June 2014
18 July 2014

3 months
3 months
3 months

Directors’ remuneration for the 18‑month period to 31 January 2015

Salary and
fees
2015
£’000

Performance- 
related
bonus
2015 
£’000

Pension
contributions
2015
£’000

Other
benefits
2015
£’000

Executive Directors
Tim Dyson 
Peter Harris1
David Dewhurst3
Non‑executive Directors
Richard Eyre
Alicja Lesniak
Margit Wennmachers2
1 Peter Harris was appointed as a Director on 25 March 2014.

666
291
92

149
72
62

2 Margit Wennmachers stepped down as non-executive Director on 2 February 2015.

3 David Dewhurst agreed to step down as Director on 29 October 2013.

119
42
–

–
–
–

161
21
20

–
–
–

16
4
1

–
–
–

Total
2015
£’000

962
358
113

149
72
62

Total
2013
£’000

460
–
245

80
43
36

Next Fifteen Communications Group plc Annual Report 2015

Directors’ interests in share plans for the 18‑month period to 31 January 2015

As at 31 January 2015, the following Directors held performance share awards under the LTIP over Ordinary Shares of 2.5p 
each, as detailed below:

Executive Directors
Tim Dyson

Peter Harris1

David Dewhurst2

Number of 
shares at 
1 August 2013 
(or date of 
appointment 
if later)

Shares 
lapsing 
during the 
period

Shares 
vesting 
during the 
period

Shares 
granted 
during the 
period

Number of 
shares at
31 January 
2015 (or date 
of resignation 
if earlier)

End of 
performance 
period

Total gain 
on vesting (£)

Grant date

150,000
150,000
150,000
175,000
–
–
–
–
150,000
150,000
150,000
175,000

–
–
–
–
–
–
–
–
–
(21,781)
–
–

(150,000)
(150,000)
–
–
–
–
–
–
(150,000)
(128,219)
–
–

–
–
–
–
125,000
150,000
150,000
150,000
–
–
–
–

– 09.02.2010 31.07.2013
16.11.2010 31.07.2014
–
150,000 09.05.2012 31.07.2015
175,000 07.01.2013 31.07.2016
125,000 21.01.2014 31.07.2017
150,000
14.11.2014 31.01.2018
150,000 16.04.2014 31.07.2017
14.11.2014 31.01.2018
150,000
– 09.02.2010 31.07.2013
16.11.2010 31.07.2014
–
150,000 09.05.2012 31.07.2015
175,000 07.01.2013 31.07.2016

129,000
176,115
–
–
–
–
–
–
129,000
150,542
–
–

2  As part of David Dewhurst’s settlement agreement, the Remuneration Committee agreed that Mr Dewhurst’s LTIP performance shares would not lapse 
when he ceased to be an eligible employee on his last day of employment but that the vesting of these LTIPs would continue and, in addition to the usual 
performance condition, vesting would be based on the time elapsing between the grant date and Mr Dewhurst’s termination date. 

Directors’ interests in the shares of Next Fifteen Communications Group plc

The interests of the Directors in the share capital of the Company at 1 August 2013 and 31 January 2015 are as follows:

Executive Directors
Tim Dyson
Peter Harris1
David Dewhurst 2
Non‑executive Directors
Richard Eyre
Alicja Lesniak
Margit Wennmachers3
1 Peter Harris was appointed as a Director on 25 March 2014. 

2 David Dewhurst agreed to step down as Director on 29 October 2013.

3 Margit Wennmachers stepped down as a Director on 2 February 2015.

Ordinary Shares

LTIP performance shares

1 August 
2013 (or date of 
appointment 
if later)

31 January 
2015 (or date 
of resignation 
if earlier) 

1 August 
2013 (or date of 
appointment 
if later)

31 January 
2015 (or date 
of resignation 
if earlier) 

5,000,000
–
320,000 

5,077,997
42,372
320,000

625,000
–
625,000

600,000
300,000
325,000

75,129
–
–

156,331
– 
– 

–
–
–

–
–
–

Next Fifteen Communications Group plc Annual Report 2015

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30/31
DIRECTORS’ REMUNERATION REPORT CONTINUED

Total shareholder return

Payments made to past Directors

The Company’s total shareholder 
return performance for the five 
financial years to 31 January 2015 is 
shown on the graph below compared 
with the FTSE Media Index.

Payments for loss of office

As disclosed in the 2013 Remuneration 
report , David Dewhurst agreed to 
step down as a Director on 29 October 
2013 and he received £214,140 in 
payments due under contractual notice 
provisions and as compensation for 
loss of office.

As disclosed in the 2013 Remuneration 
report , David Dewhurst agreed to 
step down as a Director on 29 October 
2013 and he received £214,140 in 
payments due under contractual notice 
provisions and compensation for loss 
of office, of which £164,677 was paid 
following his termination date. As part 
of the settlement agreement, it was 
agreed at the Company’s discretion 
that Mr Dewhurst’s LTIP performance 
shares would not lapse when he 
ceased to be an eligible employee on 
his last day of employment but that, 

Total shareholder return

in addition to the usual performance 
condition, the vesting of these LTIPs 
would continue and would be based 
on the time elapsing between the grant 
date and Mr Dewhurst’s termination 
date. Accordingly, Mr Dewhurst’s LTIP 
awards vested on 21 January 2014 and 
7 October 2014 and the pre-tax value at 
the vesting dates was £279,542. 

350

300

250

200

150

100

50

0

2010

2011

2012

2013

2014

2015

Next Fifteen

FTSE Media

This graph shows the value on 
31 January 2015, of £100 invested 
in the Company on 31 January 2010 
compared with £100 invested in the 
FTSE Media Index. 

The Directors consider that a 
comparison of the Company’s total 
shareholder return to that of similar 
businesses on the Main Market is more 
relevant than a comparison with the 
FTSE AIM All-Share index.

Next Fifteen Communications Group plc Annual Report 2015

REPORT OF THE DIRECTORS

The Directors present their annual 
report together with the audited 
financial statements of Next Fifteen 
Communications Group plc (the 
‘Company’) and its subsidiaries (the 
‘Group’) for the 18-month period ended 
31 January 2015.

The Group has chosen, in accordance 
with section 414C(11) of Companies 
Act 2006, to include such matters of 
strategic importance to the Group in 
the Strategic Report which otherwise 
would be required to be disclosed in 
the Director’s report.

Group results and dividends

The Group’s results for the period are 
set out in the Consolidated Statement 
of Comprehensive Income on page 
37. The Directors recommend a final 
dividend of 2.5p per Ordinary Share 
(2013: 1.925p) on 07 August 2015 for the 
period ended 31 January 2015 which, 
when added to the interim dividend 
of 0.7p (2013: 0.625p) paid on 16 May 
2015 and second interim dividend of 
2.3p paid on 5 December 2014, gives a 
total dividend for the period of 5.5p per 
share (2013: 2.55p).

Directors

A table showing the Directors who 
served during the 18-month period can 
be found on page 22. Biographies for 
Directors currently in office can be 
found on pages 17 to 18.

On 25 March 2014 Peter Harris was 
appointed as executive Director and on 
2 February 2015 Genevieve Shore was 
appointed as non-executive Director; 
both will seek election as Directors of 
the Company at the AGM on 14 July 
2015. Margit Wennmachers stepped 
down as a Director on 2 February 
2015. David Dewhurst agreed to 
step down as Finance Director on 
29 October 2013.

Acquisitions

The following is a summary of 
Group acquisitions made in the 
18-month period ended 31 January 
2015, more detailed disclosure of 
which can be found in note 26 to the 
financial statements. 

On 14 January 2015 the Company 
acquired a 51% interest in Republic 
Publishing Limited, a content marketing 
business. The remaining 49% was 
acquired on 2 April 2015 and the 
business will be integrated into the Text 
100 brand.

On 14 February 2014, Agent3 Ltd 
acquired 100% of Continuous Insight 
Limited, a business which provides 
customer and market insight to large 
B2B enterprise organisations operating 
in the IT, Telecommunications and 
Professional Services sectors. As part 
of the transaction, Next 15’s holding in 
Agent3 Ltd increased to 54%. 

Details of the Directors’ remuneration, 
share options, service agreements 
and interests in the Company’s shares 
are provided in the report of the 
Remuneration Committee on pages 25 
to 30.

Except for Directors’ service contracts, 
no Director has a material interest in 
any contract to which the Company or 
any of its subsidiaries is a party. 

Directors’ indemnity

In accordance with its Articles of 
Association the Company has entered 
into contractual indemnities with 
each of the Directors in respect of its 
liabilities incurred as a result of their 
office. In respect of those liabilities 
for which Directors may not be 
indemnified, the Company maintained 
a Directors’ and Officers’ liability 
insurance policy throughout the period. 
Although their defence costs may be 
met, neither the Company’s indemnity 
nor the insurance policy provides 
cover in the event that the Director 
is proved to have acted dishonestly 
or fraudulently. No claims have been 
made against this policy or under 
the indemnity.

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Next Fifteen Communications Group plc Annual Report 2015

 
 
 
32/33
REPORT OF THE DIRECTORS CONTINUED

On 4 November 2014 the Group 
acquired the trade and certain assets 
of Story Worldwide LLC, a content 
advertising agency, which continued 
the Group’s strategy of investing 
further in digital content and insight 
businesses. The Group acquired 
Story’s trade together with certain 
assets valued at $1m, which comprise 
cash, receivables, trade payables and 
fixed assets. Consideration was $6.6m 
payable in cash. 

On 4 December 2014 the Company 
acquired a 75% stake in Morar, 
an international market research 
consultancy which measures and 
advises on brand performance. 
The initial consideration was £1.35m 
in cash. The remaining 25% stake in 
Morar will be acquired by Next 15 in 
2020 for a consideration dependent 
upon the performances of Morar for 
the financial years to January 2019 
and 2020. 

Significant post balance 
sheet events 

Material events since the balance sheet 
date are described in note 30 and form 
part of the Directors’ report disclosures.

Future development of 
the business 

The Group’s priorities for 2015/16 are 
disclosed in the Strategic Report on 
pages 01 to 16.

Employee involvement

Health and safety

Employees are key to the Group’s 
success and we rely on a committed 
workforce to help us to achieve our 
business objectives. The Group’s 
employee equity incentive schemes, 
Long-Term Incentive Plans and bonus 
schemes seek to encourage employees 
at all levels to contribute to the 
achievement of the Group’s short-term 
and long-term goals. In addition, the 
Group operates a policy of regularly 
informing employees of the Group’s 
financial performance, through 
a combination of meetings and 
electronic communications.

Equal opportunities

The Group seeks to recruit, develop 
and employ throughout the 
organisation suitably qualified, capable 
and experienced people, irrespective 
of sex, age, race, disability, religion 
or belief, marital or civil partnership 
status or sexual orientation. The Group 
gives full and fair consideration to all 
applications for employment made 
by people with disabilities, having 
regard to their particular aptitudes and 
abilities. Any candidate with a disability 
will not be excluded unless it is clear 
that the candidate is unable to perform 
a duty that is intrinsic to the role, 
having taken into account reasonable 
adjustments. Reasonable adjustments 
to the recruitment process will be 
made to ensure that no applicant is 
disadvantaged because of his/her 
disability. The Group’s policies for 
training, career development and 
promotion do not disadvantage people 
with disabilities.

The Group recognises and accepts 
its responsibilities for health, safety 
and the environment. The Group 
is committed to maintaining a safe 
and healthy working environment 
in accordance with applicable 
requirements at all locations in 
the UK and overseas. The Chief 
Financial Officer is responsible for the 
implementation of the Group policy on 
health and safety.

Political donations

It is the Group’s policy not to make 
donations for political purposes and, 
accordingly, there were no payments to 
political organisations during the year 
(2013: £Nil).

Acquisition of shares

Acquisitions of shares by the Next 
Fifteen Employee Trust purchased 
during the period are as described in 
note 23 to the financial statements.

Financial instruments

Information on the Group’s financial 
risk management objectives, policies 
and activities and on the Group’s 
exposure to relevant risks in respect of 
financial instruments is set out in note 
19 and in the Strategic Report.

Auditor

The Board appointed Deloitte LLP to 
act as auditors for the 18-month period 
ended 31 January 2015. A resolution 
to re-appoint Deloitte LLP as auditors 
of the Company and to authorise the 
Board to fix their remuneration will be 
proposed at the forthcoming AGM. 

Next Fifteen Communications Group plc Annual Report 2015

Disclosure of information to the auditor

Each of the persons who is a Director at the date of approval of this report confirms that:

1. 

 So far as the Director is aware, there is no relevant audit information of which the Company’s auditor 
is unaware. 

2.   The Director has taken all reasonable steps that they ought to have taken as a Director in order to make 

themselves aware of any relevant audit information and to ensure that the Company’s auditor is aware of 
that information.

This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies 
Act 2006.

Annual General Meeting

The notice convening the Company’s 2015 AGM at the Company’s offices at The Triangle, 5–17 Hammersmith Grove, London 
W6 0LG on Tuesday 14 July 2015 at 3.30 p.m. is set out in a separate document and will be mailed separately to shareholders 
who requested a paper copy. The notice of AGM will also be made available on the Company’s website at www.next15.com.

Substantial shareholdings

As at 31 January 2015 and 22 April 2015 the Company had received notifications of the following interests in 3% or more of the 
issued Ordinary Share capital carrying rights to vote in all circumstances) of the Company:

Liontrust Investment Partners LLP
Octopus Investments
Herald Investment Management
Mr Tim Dyson
Hargreave Hale Limited
Investec Asset Management
River and Mercantile Asset Management LLP
Mr Thomas Lewis
J O Hambro Capital Management Group
Slater Investments Ltd

Total
11,486,878
5,847,256
5,231,796
5,077,997
3,785,000
3,250,168
2,820,549
2,804,000
1,846,000
2,007,778

22 April 2015

31 January 2015

%

Total
19.22% 11,486,878
9.79% 5,847,256
8.76% 5,231,796
8.47% 5,077,997
6.33% 3,785,000
5.01%
–
4.72% 2,820,549
4.79% 2,804,000
3.09% 1,846,000
–
3.09%

%
19.22%
9.79%
8.76%
8.47%
6.33%
–
4.72%
4.79%
3.09%
–

The percentage holding is based on the Company’s issued share capital at the date of the notification.

Approved by the Board on 27 April 2015 and signed on its behalf by:

PETER HARRIS
DIRECTOR

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34/35
STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for 
preparing the annual report and the 
financial statements in accordance with 
applicable law and regulations. 

Company law requires the Directors 
to prepare financial statements for 
each financial year. Under that law 
the Directors have elected to prepare 
the Group financial statements in 
accordance with International Financial 
Reporting Standards (IFRSs) as adopted 
by the European Union and Article 4 
of the IAS Regulation and have elected 
to prepare the Parent Company 
financial statements in accordance 
with United Kingdom Generally 
Accepted Accounting Practice (United 
Kingdom Accounting Standards and 
applicable law). Under company law 
the Directors must not approve the 
financial statements unless they are 
satisfied that they give a true and fair 
view of the state of affairs of the Group 
and Company and of the profit or loss 
of the Group and Company for that 
period. The Directors are also required 
to prepare financial statements in 
accordance with the rules of the 
London Stock Exchange for companies 
trading securities on the Alternative 
Investment Market. 

In preparing the Parent Company 
financial statements, the Directors are 
required to:

•  select suitable accounting policies 
and then apply them consistently;

•  make judgements and accounting 
estimates that are reasonable 
and prudent;

•  state whether applicable UK 

Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained 
in the financial statements;

•  prepare the financial statements on 
the going-concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

In preparing the Group financial 
statements, International Accounting 
Standard 1 requires that Directors:

•  Properly select and apply 

accounting policies;

•  Present information, including 

accounting policies, in a 
manner that provides relevant, 
reliable, comparable and 
understandable information;

•  Provide additional disclosures 

when compliance with the specific 
requirements in IFRS are insufficient 
to enable users to understand the 
impact of particular transactions, 
other events and conditions on 
the entity’s financial position and 
financial performance; and

•  Make an assessment of the 

company’s ability to continue as a 
going concern.

The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Company’s transactions and 
disclose with reasonable accuracy 
at any time the financial position of 
the Company and enable them to 
ensure that the financial statements 
comply with the requirements of the 
Companies Act 2006. They are also 
responsible for safeguarding the 
assets of the Company and hence 
for taking reasonable steps for the 
prevention and detection of fraud and 
other irregularities.

Website publication

The Directors are responsible for 
ensuring that the annual report and the 
financial statements are made available 
on a website. The maintenance 
and integrity of the corporate and 
financial information included on the 
Company’s website is the responsibility 
of the Directors. Financial statements 
are published on the Company’s 
website in accordance with legislation 

Next Fifteen Communications Group plc Annual Report 2015

in the United Kingdom governing the 
preparation and dissemination of 
financial statements, which may vary 
from legislation in other jurisdictions. 

Responsibility statement

We confirm that to the best of 
our knowledge:

•  the financial statements, prepared 
in accordance with the relevant 
financial reporting framework, give 
a true and fair view of the assets, 
liabilities, financial position and 
profit or loss of the Company and 
the undertakings included in the 
consolidation taken as a whole;

•  the Strategic Report includes a fair 
review of the development and 
performance of the business and 
the position of the Company and 
the undertakings included in the 
consolidation taken as a whole, 
together with a description of the 
principal risks and uncertainties that 
they face; and

•  the annual report and financial 

statements, taken as a whole, are 
fair, balanced and understandable 
and provide the information 
necessary for shareholders to 
assess the company’s performance, 
business model and strategy.

This responsibility statement was 
approved by the Board of Directors 
on 27 April 2015 and is signed on its 
behalf by:

PETER HARRIS
CHIEF FINANCIAL OFFICER

27 April 2015

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF 
NEXT FIFTEEN COMMUNICATIONS GROUP PLC

We have audited the financial 
statements of Next Fifteen 
Communications Group plc (the 
’Company’) for the 18-month 
period ended 31 January 2015 
which comprise the Consolidated 
Income Statement, the Consolidated 
Statement of Comprehensive Income, 
the Consolidated and Company 
Balance Sheet, the Consolidated 
Statement of Changes in Equity, the 
Consolidated Statement of Cash 
Flow, the Company reconciliation 
of movements in shareholders’ 
funds and the related notes 1 to 30. 
The financial reporting framework that 
has been applied in the preparation 
of the Group financial statements 
is applicable law and International 
Financial Reporting Standards (IFRSs) 
as adopted by the European Union. 
The financial reporting framework 
that has been applied in preparation 
of the Parent Company financial 
statements is applicable law and 
United Kingdom Accounting Standards 
(United Kingdom Generally Accepted 
Accounting Practice). 

This report is made solely to the 
Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit 
work has been undertaken so that we 
might state to the Company’s members 
those matters we are required to state 
to them in an auditors’ report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other 
than the Company and the Company’s 
members as a body, for our audit work, 
for this report, or for the opinions we 
have formed.

Respective responsibilities of 
Directors and auditor

As explained more fully in the 
Directors’ Responsibilities Statement, 
the Directors are responsible for the 
preparation of the financial statements 
and for being satisfied that they give a 
true and fair view. Our responsibility 
is to audit and express an opinion on 
the financial statements in accordance 
with applicable law and International 
Standards on Auditing (UK and Ireland). 
Those standards require us to comply 
with the Auditing Practices Board’s 
Ethical Standards for Auditors. 

Scope of the audit of the 
financial statements

A description of the scope of an audit of 
financial statements is provided on the 
APB’s website at http://www.frc.org.uk/
apb/scope/private.cfm.

Opinion on financial statements

In our opinion: 

•  the financial statements give a true 
and fair view of the state of the 
Group’s and of the Parent Company’s 
affairs as at 31 January 2015 and 
of the Group’s profit for the period 
then ended;

•  the Group financial statements 
have been properly prepared in 
accordance with IFRSs as adopted by 
the European Union;

•  the Parent Company’s financial 
statements have been properly 
prepared in accordance with United 
Kingdom Generally Accepted 
Accounting Practice; and

•  the financial statements have been 
prepared in accordance with the 
requirements of the Companies 
Act 2006.

Opinion on other matters 
prescribed by the Companies 
Act 2006

In our opinion the information 
given in the Strategic Report and the 
Directors’ Report for the financial year 
for which the financial statements 
are prepared is consistent with the 
financial statements.

Matters on which we are required 
to report by exception

We have nothing to report in respect 
of the following matters where the 
Companies Act 2006 requires us to 
report to you if, in our opinion:

•  adequate accounting records 

have not been kept by the Parent 
Company, or returns adequate for 
our audit have not been received 
from branches not visited by us; or

•  the Parent Company financial 

statements are not in agreement 
with the accounting records and 
returns; or

•  certain disclosures of Directors’ 

remuneration specified by law are 
not made; or

•  we have not received all the 

information and explanations we 
require for our audit.

JAMES BATES  
(SENIOR STATUTORY AUDITOR)
FOR AND ON BEHALF OF 
DELOITTE LLP STATUTORY AUDITOR

London 
United Kingdom

27 April 2015

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Next Fifteen Communications Group plc Annual Report 2015

 
 
 
36/37
CONSOLIDATED INCOME STATEMENT

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Billings

Revenue

Staff costs

Depreciation

Amortisation 

Impairment

(Income)/charge for misappropriation of assets 

Other operating charges

Total operating charges

Operating profit

Finance expense

Finance income

Net finance expense

Share of profits/(losses) of associate

Profit before income tax

Income tax credit/(expense)

Profit for the period

Attributable to:

Owners of the parent

Non-controlling interests

(Loss)/earnings per share

Basic (pence)

Diluted (pence)

Note

2

3

4,12

4,11

4,11

4

2,5

6

7

2,5

8

10

18-month 
period ended
31 January 
2015
£’000 

18-month 
period ended
31 January 
2015
£’000 

Year 
ended 
31 July 
2013 
£’000 

68,261

1,540

1,589

1,950

526

19,198

110,626

2,332

2,812

7,000

(65)

32,149

185,900

158,495

(154,854)

3,641

(4,699)

1,129

(3,570)

334

405

516

921

(107)

1,028

921

(0.18)

(0.16)

Year 
ended 
31 July 
2013 
£’000 

113,360

96,069

(93,064)

3,005

(3,331)

2,490

(841)

(79)

2,085

(1,364)

721

328

393

721

0.56

0.49

The accompanying notes are an integral part of this Consolidated Income Statement.

All results relate to continuing operations.

Next Fifteen Communications Group plc Annual Report 2015

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Profit for the year

Other comprehensive (expense)/income:

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translating foreign operations 

Translation differences on long-term foreign currency intercompany loans

Loss on net investment hedges

Amounts reclassified and reported in the Income Statement:

Loss on net investment hedges

Total other comprehensive income for the year

Total comprehensive income for the year 

Total comprehensive income attributable to:

Owners of the parent

Non-controlling interests

All results relate to continuing operations.

18-month 
period ended 
31 January 
2015 
£’000

921

Note

19

19

418

(77)

(104)

237

(44)

(44)

193

1,114

86

1,028

1,114

Year 
ended 
31 July
2013 
£’000

721

951

(118)

(229)

604

–

–

604

1,325

932

393

1,325

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38/39
CONSOLIDATED BALANCE SHEET

as at 31 January 2015 and 31 July 2013

Assets
Property, plant and equipment
Intangible assets
Investment in equity accounted associate
Trade investment
Deferred tax assets
Other receivables
Total non-current assets
Trade and other receivables
Cash and cash equivalents
Corporation tax asset
Total current assets
Total assets
Liabilities
Loans and borrowings
Deferred tax liabilities
Other payables
Provisions 
Deferred consideration
Contingent consideration
Share purchase obligation
Total non-current liabilities
Loans and borrowings
Trade and other payables
Provisions
Corporation tax liability
Derivative financial liabilities
Share purchase obligation
Contingent consideration
Deferred consideration
Total current liabilities
Total liabilities
Total net assets
Equity
Share capital
Share premium reserve
Merger reserve
Share purchase reserve
Foreign currency translation reserve
Other reserves
Retained earnings
Total equity attributable to owners of the parent
Non-controlling interests
Total equity

Note

12
11

18
13,19

13,19
19

19
18
14,19
15,19
17,19
17,19
17,19

19
14,19
15,19

19
17,19
17,19
17,19

24

31 January 
2015 
£’000 

31 January 
2015 
£’000

31 July
2013 
£’000 

31 July
2013 
£’000

5,451
44,915
294
211
6,012
575

31,254
9,315
788

17,712
177
2,295
642
–
3,333
4,990

100
25,909
926
742
–
852
3,841
94

1,545
8,272
3,075
(2,673)
3,525
(510)
24,741

57,458

41,357
98,815

49,457

37,593
87,050

3,165
41,369
1
219
3,662
1,041

26,646
8,064
2,883

9,131
1,388
88
345
1,319
2,945
3,251

(29,149)

(18,467)

(32,464)
(61,613)
37,202

591
24,218
62
1,811
206
295
3,207
–

1,494
7,557
3,075
(2,673)
3,184
(583)
23,954

(30,390)
(48,857)
38,193

37,975
(773)
37,202

36,008
2,185
38,193

The accompanying notes are an integral part of this Consolidated Balance Sheet. 
These financial statements were approved and authorised by the Board on 27 April 2015.

P HARRIS
CHIEF FINANCIAL OFFICER 
Company number 01579589

Next Fifteen Communications Group plc Annual Report 2015

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Share 
capital
£’000
1,494

Share 
premium
reserve 
£’000
7,557

Merger
reserve
£’000
3,075

Share 
purchase
 reserve
£’000
(2,673)

Foreign
 currency
translation
reserve
£’000
3,184

Other
reserves1
£’000
(583)

Retained
earnings 
£’000
23,954

Equity 
attributable 
to owners 
of the parent 
£’000
36,008

Non-
controlling 
Total 
interests 
equity 
£’000
£’000
2,185 38,193

–

–

–

35

16

–

–

–

–

–

–

–

–

–

–

–

–

–

82

633

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

341

341

–

(107)

(107)

1,028

921

(148)

–

193

–

193

(148)

(107)

86

1,028

1,114

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(35)

256

–

–

–

–

–

–

–

–

–

–

–

–

580

208

117

649

(35)

256

580

208

684

684

(3,006)

(3,006)

–

–

–

–

–

–

–

–

117

649

(35)

256

580

208

684

(3,006)

1,206

1,206

(1,206)

–

1,222

1,222

–

1,222

–

–

–

–

(1,896)

(1,896)

(884)

(884)

At 31 July 2013
Profit/(loss) for the 
period
Other comprehensive 
income for the year
Total comprehensive 
income for the year
Shares issued in 
satisfaction of vested 
share options
Shares issued on 
acquisitions
Movement due to ESOP 
share purchases
Movement due to ESOP 
share option exercises
Movement in relation to 
share-based payments
Deferred tax on share-
based payments
Share-based payment 
charge for disposal of 
equity in a subsidiary to 
employees
Dividends to owners of 
the parent
Movement on reserves 
for non-controlling 
interests
Share options issued on 
acquisition of subsidiary
Non-controlling interest 
arising on acquisition
Non-controlling interest 
dividend

At 31 January 2015

1,545

8,272

3,075

(2,673)

3,525

(510)

24,741

37,975

(773) 37,202

1 Other reserves include ESOP reserve, treasury reserve and hedging reserve, note 24.

The accompanying notes are an integral part of this Consolidated Statement of Changes in Equity.

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40/41
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONTINUED

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Share 
premium
reserve 
£’000

Merger
reserve
£’000

Share 
purchase
 reserve
£’000

Foreign
 currency
translation
reserve
£’000

Other
reserves1
£’000

Retained
earnings 
£’000

6,935

3,075

(2,673)

2,351

(133)

24,100

Share 
capital
£’000

1,454

Equity 
attributable to 
owners 
of the parent 
£’000

Non-
controlling 
interests 
£’000

Total 
equity 
£’000

35,109

328

2,119 37,228

393

721

At 31 July 2012

Profit for the year
Other comprehensive 
income for the year
Total comprehensive 
income for the year
Shares issued in 
satisfaction of vested 
share options
Shares issued  
on acquisitions
Movement due to  
ESOP share purchases
Movement due to ESOP 
share option exercises
Movement in relation to 
share-based payments
Deferred tax on  
share-based payments
Share-based payment 
charge for disposal of 
equity in a subsidiary  
to employees
Dividends to owners 
of the parent
Non-controlling interest 
arising on acquisition
Non-controlling  
interest dividend

–

–

–

27

13

–

–

–

–

–

–

–

–

–

–

–

72

550

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

833

833

–

328

(229)

–

(229)

328

604

932

99

563

(245)

24

569

(84)

–

–

–

–

569

(84)

–

604

393

1,325

–

–

–

–

–

–

–

–

99

563

(245)

24

569

(84)

450

(1,409)

450

450

(1,409)

(1,409)

–

–

–

–

176

176

(503)

(503)

–

–

–

–

–

–

–

–

–

–

–

–

(245)

24

–

–

–

–

–

–

At 31 July 2013

1,494

7,557

3,075

(2,673)

3,184

(583)

23,954

36,008

2,185 38,193

1 Other reserves include ESOP reserve, treasury reserve and hedging reserve, note 24.

Next Fifteen Communications Group plc Annual Report 2015

18-month 
period ended 
31 January 
2015 
£’000 

18-month 
period ended 
31 January 
2015 
£’000 

CONSOLIDATED STATEMENT OF CASH FLOW

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation

Amortisation 

Impairment

Finance expense

Finance income

Share of (profit)/loss from equity-accounted associate

Loss on sale of property, plant and equipment

Income tax (credit)/expense

Share-based payment charge
Net cash inflow from operating activities before 
changes in working capital

Change in trade and other receivables

Change in trade and other payables

Movement in provisions

Change in working capital

Net cash generated from operations

Income taxes paid

Net cash from operating activities

Cash flows from investing activities
Acquisition of subsidiaries and trade and assets, net of 
cash acquired

Payment of contingent consideration 

Acquisition of property, plant and equipment

Proceeds on disposal of property, plant and equipment

Acquisition of intangible assets

Net movement in long-term cash deposits

Interest received

Net cash outflow from investing activities

Net cash from operating and investing activities

Note

4,12

4,11

4,11

6

7

4

8

4,21

7

921

2,332

2,812

7,000

4,699

(1,129)

(285)

73

(516)

2,486

(1,705)

2,234

285

(5,597)

(8,217)

(3,712)

24

(691)

230

62

Year 
ended 
31 July
2013 
£’000 

Year 
ended 
31 July
2013 
£’000 

721

1,540

1,589

1,950

3,331

(2,490)

79

82

1,364

1,019

18,393

9,185

814

19,207

(3,031)

16,176

2,001

11,186

(2,686)

8,500

(1,178)

2,910

269

(961)

(2,058)

(1,786)

–

(161) 

(166)

48

(17,901)

(1,725)

(5,084)

3,416

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42/43
CONSOLIDATED STATEMENT OF CASH FLOW CONTINUED

for the 18-month period ended 31 January 2015 and year ended 31 July 2013

Net cash from operating and investing activities

Cash flows from financing activities

Proceeds from sale of own shares

Issue costs on issue of Ordinary Shares

Purchase of own shares

Capital element of finance lease rental repayment

Net cash movement in bank borrowings and overdrafts

Interest paid
Dividend and profit share paid to non-controlling 
interest partners

Dividend paid to shareholders of the parent

Net cash inflow/(outflow) from financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Exchange (losses)/gains on cash held

Cash and cash equivalents at end of the year

18-month 
period ended 
31 January 
2015 
£’000 

18-month 
period ended 
31 January 
2015 
£’000 

Note

(1,725)

90

(5)

(34)

(103)

8,090

(743)

(884)

(3,006)

6

9

9

19

3,405

1,680

8,064

(429)

9,315

Year 
ended 
31 July
2013 
£’000 

95

(5)

(221)

(59)

(1,286)

(483)

(503)

(1,409)

Year 
ended 
31 July
2013 
£’000 

3,416

(3,871)

(455)

8,436

83

8,064

The accompanying notes are an integral part of this Consolidated Cash Flow Statement.

Next Fifteen Communications Group plc Annual Report 2015

NOTES TO THE ACCOUNTS

1 Accounting policies

The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. 
These policies have been consistently applied to all the periods presented, unless otherwise stated.

A. Basis of preparation

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards, 
International Accounting Standards and Interpretations adopted by the European Union (‘Adopted IFRSs’) and the parts of the 
Companies Act 2006 applicable to companies reporting under Adopted IFRSs. 

B. Change in year end

The Group has changed the end of its reporting period to 31 January 2015. The period covered by the financial statements is 
therefore 1 August 2013 to 31 January 2015. The reason for this was to better align with clients’ budgeting cycles, the majority 
of whom have December year ends. This means that the amounts presented in the financial statements are not directly 
comparable. An appendix is included in the financial statements in order to present comparative financial information for the 
6 and 12 month period. 

C. New and amended standards adopted by the Group

In the current period, the Group has applied a number of amendments to IFRSs and new interpretations that are mandatorily 
effective for an accounting period that begins on or after 1 January 2013 and have not had a material impact on the Group:

Amendment to IAS 1, ‘Financial statement preparation’, regarding other comprehensive income. The main change resulting 
from these amendments is a requirement for entities to group items presented in ‘other comprehensive income’ (OCI) on the 
basis of whether they are potentially re-classifiable to the income statement subsequently (reclassification adjustments).

IFRS 13, ‘Fair value measurement’, aims to improve the consistency and reduce complexity by providing a precise definition of 
fair value and a single source of fair value measurement and disclosure requirements for use across IFRSs. The requirements, 
which are largely aligned between IFRSs and US GAAP, do not extend the use of fair value accounting but provide guidance on 
how it should be applied where its use is already required or permitted by other standards within IFRSs.

D. Basis of consolidation

The Group’s financial statements consolidate the results of Next Fifteen Communications Group plc and all of its subsidiary 
undertakings using the acquisition method of accounting.

Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies generally 
accompanying a shareholding of more than one-half of the voting rights. The existence and effect of potential voting rights 
that are currently exercisable or convertible are considered when assessing whether the Group controls another entity.

In the Consolidated Balance Sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised 
at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Income 
Statement from the date on which control is obtained.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the parent’s ownership 
interests in them. On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree 
either at fair value or at the non-controlling interest’s proportionate share of the acquiree’s net assets. Each of these 
approaches have been used by the Group. Non-controlling interests are subsequently measured as the amount of those 
non-controlling interests at the date of the original combination and the non-controlling interest’s share of changes in equity 
since the date of the combination. 

An associate is an entity in which the Group has significant influence and which is neither a subsidiary nor a joint venture. 
Associates are accounted for under the equity method of accounting, where the investment in the associate is carried in 
the Consolidated Balance Sheet at cost plus post-acquisition changes in the Group’s share of net assets of the associate. 
The Consolidated Income Statement reflects the share of the results of the operations of the associate after tax.

When a business combination is achieved in stages, the Group’s previously-held interests in the acquired entity is  
re-measured to its acquisition date fair value and the resulting gain or loss, if any, is recognised in the Consolidated Income 
Statement. Amounts arising from interests in the acquiree prior to the acquisition date that have previously been recognised 

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NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies continued

in other comprehensive income are reclassified to the Consolidated Income Statement, where such treatment would be 
appropriate if that interest were disposed of.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination 
occurs, the Group reports provisional amounts for the items for which the accounting is incomplete.

Intercompany transactions, balances and unrealised gains on transactions between Group companies (Next Fifteen 
Communications Group plc and its subsidiaries) are eliminated. Unrealised losses are also eliminated unless the transaction 
provides evidence of an impairment of the asset transferred. Accounting policies for subsidiaries have been changed where 
necessary to ensure consistency with the policies adopted by the Group.

E. Merger reserve

Where the conditions set out in section 612 of the Companies Act 2006 or equivalent sections of previous Companies Acts are 
met, shares issued as part of the consideration in a business combination are measured at their fair value in the Consolidated 
Balance Sheet, and the difference between the nominal value and fair value of the shares issued is recognised in the 
merger reserve.

F. Revenue

Billings represent amounts receivable from clients, exclusive of VAT, sales taxes and trade discounts in respect of charges for 
fees, commission and rechargeable expenses incurred on behalf of clients.

Revenue is billings less amounts payable on behalf of clients to external suppliers where they are retained to perform part 
of a specific client project or service, and represents fees, commissions and mark-ups on rechargeable expenses. Revenue is 
recognised on the following basis:

•  Retainer and other non-retainer fees are recognised as the services are performed, in accordance with the terms of the 

contractual arrangement.

•  Project fees are recognised on a percentage of completion basis as contract activity progresses, if the final outcome can be 
assessed with reasonable certainty. The stage of completion is generally measured on the basis of the services performed 
to date as a percentage of the total services to be performed.

•  Expenses are recharged to clients at cost plus an agreed mark-up when the services are performed.

G. Intangible assets

  Goodwill represents the excess of the fair value of consideration payable, the amount of any non-controlling interest 
in the acquiree and acquisition date fair value of any previous equity interest in the acquiree, over the fair value of the Group’s 
share of the identifiable net assets acquired. The fair value of consideration payable includes assets transferred, liabilities 
assumed and equity instruments issued. The amount relating to the non-controlling interest is measured on a transaction-
by-transaction basis, at either fair value or the non-controlling interest’s proportionate share of net assets acquired. 
Both approaches have been used by the Group. Goodwill is capitalised as an intangible asset, not amortised but reviewed 
annually for impairment or in any period in which events or changes in circumstances indicate the carrying value may not be 
recoverable. Any impairment in carrying value is charged to the Consolidated Income Statement.

  Licences for software that are not integral to the functioning of a computer are capitalised as intangible assets. 

Costs that are directly associated with the production of identifiable and unique software products controlled by the Group, 
and that are expected to generate economic benefits exceeding costs beyond one year, are recognised as intangible assets. 
Direct costs include software development and employee costs. Amortisation is provided on software at rates calculated 
to write off the cost of each asset evenly over its expected useful life of between two and seven years. Costs associated with 
maintaining computer software programmes are recognised as an expense as it is incurred. No amortisation is charged on 
assets in the course of construction until they are available for operational use in the business. 

  Trade names acquired in a business combination are recognised at fair value at the acquisition date. 

Trade names have a finite useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using 
the straight-line method to allocate the cost of trade names over their estimated useful lives of 20 years.

Next Fifteen Communications Group plc Annual Report 2015

1 Accounting policies continued

  Contractual customer relationships acquired in a business combination are recognised at fair value at 

the acquisition date. The contractual customer relationships have a finite useful life and are carried at cost less accumulated 
amortisation. Amortisation is calculated using the straight-line method over the expected life of the customer relationship of 
three to six years.

  Certain acquisition agreements contain non-compete arrangements restricting the vendor’s ability to compete 

with the acquiring business during an earnout period. The non-compete arrangements have a finite useful life equivalent to 
the length of the earnout period and are carried at cost less accumulated amortisation. Amortisation is calculated using the 
straight-line method over the length of the arrangement.

H. Property, plant and equipment

Property, plant and equipment is stated at cost, net of depreciation. Depreciation is provided on all property, plant and 
equipment at annual rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected 
useful life as follows:

Short leasehold improvements

– Over the term of the lease.

Office equipment 

Office furniture

Motor vehicles

I. Impairment

– 20% to 50% per annum straight-line.

– 20% per annum straight-line.

– 25% per annum straight-line.

Impairment tests on goodwill are undertaken annually at the financial year end. Other non-financial assets (excluding 
deferred tax) are subject to impairment tests whenever events or changes in circumstances indicate that their carrying 
amount may not be recoverable.

Where the carrying value of an asset exceeds its recoverable amount, which is measured as the higher of value in use and fair 
value less costs to sell, the asset is impaired accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the 
asset’s cash-generating unit, defined as the lowest group of assets in which the asset belongs for which there are separately 
identifiable cash flows. Goodwill is allocated on initial recognition to each of the Group’s cash-generating units that are 
expected to benefit from the synergies of the combination giving rise to the goodwill. The cash-generating units represent the 
lowest level within the entity at which the goodwill is monitored for internal management purposes.

Impairment charges are included within the amortisation and impairment line of the Consolidated Income Statement unless 
they reverse gains previously recognised in other comprehensive income. An impairment loss recognised for goodwill is 
not reversed.

J. Foreign currency

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment 
in which they operate (their ‘functional currency’) are recorded at the exchange rates ruling when the transactions occur. 
Foreign currency monetary assets and liabilities are translated at the exchange rates ruling at the balance sheet date. 
Exchange differences arising on the retranslation of unsettled monetary assets and liabilities are recognised immediately 
in the Consolidated Income Statement. In the consolidated financial statements, foreign exchange movements on 
intercompany loans with indefinite terms, for which there is no expectation of a demand for repayment, are recognised 
directly in equity within a separate foreign currency translation reserve.

On consolidation, the results of overseas operations are translated into sterling at the average exchange rates for the 
accounting period. All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those 
operations, are translated at the exchange rates ruling at the balance sheet date. Exchange differences arising on translating 
the opening net assets at opening rates and the results of overseas operations at average rates are recognised directly 
in the foreign currency translation reserve within equity. The effective portion arising on the retranslation of foreign 
currency borrowings which are designated as a qualifying hedge is recognised within equity. See note 19 for more detail on 
hedging activities. 

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46/47
NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies continued

On disposal of a foreign operation, the cumulative translation differences recognised in the foreign currency translation 
reserve relating to that operation up to the date of disposal are transferred to the Consolidated Income Statement as part of 
the profit or loss on disposal.

On a reduction of ownership interest in a subsidiary that does not affect control, the cumulative retranslation difference is 
only allocated to the non-controlling interests (the ‘NCI’) and not recycled through the Consolidated Income Statement.

K. Operating segments

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-
maker. The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the Board of Directors.

L. Financial instruments

Financial assets and liabilities are recognised on the Group’s Consolidated Balance Sheet when the Group becomes party to 
the contractual provisions of the asset or liability. The Group’s accounting policies for different types of financial asset and 
liability are described below.

  Trade receivables are initially recognised at fair value and will subsequently be measured at amortised 

cost less allowances for impairment. An allowance for impairment of trade receivables is established when there is objective 
evidence (such as significant financial difficulties on the part of the counterparty, or default or significant delay in payment) 
that the Group will not be able to collect all amounts due according to the original terms of the receivables. The amount of 
the allowance is the difference between the asset’s carrying amount and the present value of estimated future cash flows 
associated with the impaired receivable. 

Such provisions are recorded in a separate allowance account, with the loss being recognised as an expense in the other 
operating charges line in the Consolidated Income Statement. On confirmation that the trade receivable will not be 
collectable, the gross carrying value is written off against the associated allowance.

  Cash and cash equivalents comprise cash in hand and short-term call deposits held with banks. 

Bank overdrafts are shown within loans and borrowings in current liabilities on the Consolidated Balance Sheet, except where 
there is a pooling arrangement with a bank that allows them to be offset against cash balances. In such cases the net cash 
balance will be shown within cash and cash equivalents in the Consolidated Balance Sheet.

  Derivative financial instruments are initially recognised at fair value at the contract date 

and continue to be stated at fair value at the balance sheet date, with gains and losses on revaluation being recognised 
immediately in the Consolidated Income Statement. The fair value of derivative financial liabilities is determined by reference 
to third-party market valuations.

  The Group documents at the inception of the transaction the relationship between hedging instruments 

and hedged items, as well as its risk-management objectives and strategy for undertaking various hedging transactions. 
The Group also documents its assessment, both at hedge inception and on an ongoing basis, of whether the hedging 
instruments used in hedging transactions are highly effective in offsetting changes in fair values of hedged items.

Where a foreign currency loan is designated as a qualifying hedge of the foreign exchange exposure arising on retranslation of 
the net assets of a foreign operation, any gain or loss on the hedging instrument relating to the effective portion of the hedge 
is recognised in other comprehensive income in a separate hedging reserve included within Other Reserves. This offsets 
the foreign exchange differences arising on the retranslation of the foreign operation’s net assets, which is recognised in the 
separate foreign currency translation reserve. The gain or loss relating to the ineffective portion is recognised immediately in 
the Consolidated Income Statement within finance income/expense.

Gains and losses accumulated in equity on retranslation of the foreign currency loans are recycled through the Consolidated 
Income Statement when the foreign operation is sold or is partially disposed of so that there is a loss of control. At this point 
the cumulative foreign exchange differences arising on the retranslation of the net assets of the foreign operation are similarly 
recycled through the Consolidated Income Statement. Where the hedging relationship ceases to qualify for hedge accounting, 
the cumulative gains and losses remain within the foreign currency translation reserve until control of the foreign operation is 
lost; subsequent gains and losses on the hedging instrument are recognised in the Consolidated Income Statement. 

Next Fifteen Communications Group plc Annual Report 2015

1 Accounting policies continued

Where there is a change in the ownership interest without effecting control, the exchange differences are adjusted 
within reserves.

  Interest-bearing bank loans and overdrafts are recognised at their fair value, net of direct issue costs and, 
thereafter, at amortised cost. Finance costs are charged to the Consolidated Income Statement over the term of the debt so 
that the amount charged is at a constant rate on the carrying amount. Finance costs include issue costs which are initially 
recognised as a reduction in the proceeds of the associated capital instrument.

  Costs associated with acquisitions are recognised in the Consolidated Income Statement within the ‘other 

operating charges’ line in the year in which they are incurred.

  On initial recognition, the liability for contingent consideration relating to acquisitions is measured 

at fair value. The liability is calculated based on the present value of the ultimate expected payment with the corresponding 
debit included within Goodwill. Subsequent movements in the present value of the ultimate expected payment are 
recognised in the Consolidated Income Statement.

  Put-option agreements that allow the non-controlling interest shareholders in the Group’s 

subsidiary undertakings to require the Group to purchase the non-controlling interest are recorded in the Consolidated 
Balance Sheet as liabilities. On initial recognition, the liability is measured at fair value and is calculated based on the 
present value of the ultimate expected payment with the corresponding debit included in the share purchase reserve. 
Subsequent movements in the present value of the ultimate expected payment are recognised in the Consolidated 
Income Statement.

  Trade payables are initially recognised at fair value and, thereafter, at amortised cost.

M. Provisions 

Provisions are recognised when the Group has a present obligation as a result of a past event and it is probable that the Group 
will be required to settle that obligation, and are discounted to present value where the effect is material. Provisions are 
created for vacant or sublet properties when the Group has a legal obligation for future expenditure in relation to onerous 
leases. The provision is measured at the present value of the Group’s best estimate of the expenditure required to settle the 
present obligation at the balance sheet date.

N. Retirement benefits

Pension costs which relate to payments made by the Group to employees’ own defined contribution pension plans are 
charged to the Consolidated Income Statement as incurred.

O. Share-based payments

The Group issues equity-settled share-based payments to certain employees via the Group’s Long-Term Incentive Plan. 
The share-based payments are measured at fair value at the date of the grant and expensed on a straight-line basis over the 
vesting period. The cumulative expense is adjusted for failure to achieve non-market performance vesting conditions.

Fair value is measured by use of the Black-Scholes model on the grounds that there are no market-related vesting 
conditions. The expected life used in the model has been adjusted, based on the Board’s best estimate, for the effects of 
non-transferability, exercise restrictions and behavioural considerations.

The Group grants Brand equity appreciation rights to key individuals in the form of LLC units. The LLC units give the individuals 
a right to a percentage of the future appreciation in their particular Brand’s equity. Appreciation is measured based on 
a multiple of the Brand operating earnings in subsequent year(s), over the base line value determined at the date of grant. 
Since any Brand appreciation payments are to be settled in Group equity, they are accounted for as equity-settled  
share-based payments. The Group fair values the LLC units at the date of grant and expenses them fully at that point.

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48/49
NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies continued

P. Leased assets

Where substantially all of the risks and rewards incidental to ownership of a leased asset have been transferred to the Group 
(a ‘finance lease’), the asset is treated as if it had been purchased outright. The amount initially recognised as an asset is the 
lower of the fair value of the leased asset and the present value of the minimum lease payments payable over the term of 
the lease. The corresponding lease commitment is shown as a liability. Lease payments are analysed between capital and 
interest. The interest element is charged to the Consolidated Income Statement over the period of the lease and is calculated 
so that it represents a constant proportion of the lease liability. The capital element reduces the balance owed to the lessor.

Where substantially all of the risks and rewards incidental to ownership are not transferred to the Group (an ‘operating lease’), 
the total rentals payable under the lease are charged to the Consolidated Income Statement on a straight-line basis over the 
lease term. The aggregate benefit of lease incentives is recognised as a reduction to the rental expense over the lease term on 
a straight-line basis.

The land and buildings elements of property leases are considered separately for the purposes of lease classification.

Where Group assets are leased out under operating leases with the Group acting as lessor, the asset is included in the 
Consolidated Balance Sheet and lease income is recognised over the term of the lease on a straight-line basis. 

Q. Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the 
Consolidated Income Statement because it excludes items of income or expense that are taxable or deductible in other years 
and it further excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the balance sheet date.

R. Deferred tax

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Balance 
Sheet differs from its tax base, except for differences arising on:

•  the initial recognition of goodwill;

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

transaction affects neither accounting nor taxable profit; and

•  investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available 
against which the asset can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the 
balance sheet date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  the same taxable group company; or

•  different group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets 

and settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or 
liabilities are expected to be settled or recovered.

Where a temporary difference arises between the tax base of employee share options and their carrying value, a deferred 
tax asset should arise. To the extent the future tax deduction exceeds the related cumulative IFRS 2 Share-Based Payments 
(‘IFRS 2’) expense, the excess of the associated deferred tax balance is recognised directly in equity. To the extent the future 
tax deduction matches the cumulative IFRS 2 expense, the associated deferred tax balance is recognised in the Consolidated 
Income Statement.

Next Fifteen Communications Group plc Annual Report 2015

1 Accounting policies continued 

S. Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. 
Final equity dividends are recognised when approved by the shareholders at an Annual General Meeting.

T. Employee Share Ownership Plan (‘ESOP’)

As the Group is deemed to have control of its ESOP trust, the trust is treated as a subsidiary and is consolidated for the 
purposes of the Group accounts. The ESOP’s assets (other than investments in the Company’s shares), liabilities, income and 
expenses are included on a line-by-line basis in the Group financial statements. The ESOP’s investment in the Group’s shares 
is deducted from equity in the Consolidated Balance Sheet as if they were treasury shares and presented in the ESOP reserve.

U. Treasury shares

When the Group re-acquires its own equity instruments, those instruments (treasury shares) are deducted from equity. 
No gain or loss is recognised in the Consolidated Income Statement on the purchase, sale, issue or cancellation of the Group’s 
treasury shares. Such treasury shares may be acquired and held by other members of the Group. Consideration paid or 
received is recognised directly in equity.

The preparation of the consolidated financial statements requires the Group to make certain estimates and assumptions 
that have an impact on the application of the policies and amounts reported in the consolidated financial statements. 
Estimates and judgements are evaluated based on historical experiences and expected outcomes and are believed to be 
reasonable at the time such estimates and judgements are made, although actual experience may vary from these estimates.

V. Significant estimates and judgements

. In line with lAS 36, Impairment of Assets, the Group is required to test the carrying value 

of goodwill, at least annually, for impairment. As part of this review process the recoverable amount of the goodwill is 
determined using value in-use calculations, which requires estimates of future cash flows and as such is subject to estimates 
and assumptions around growth rates and discount rates. Further details are contained in note 11.

purchase obligations relating to acquisitions have been included based on discounted management estimates of the most 
likely outcome. The difference between the fair value of the liabilities and the actual amounts payable is charged to the 
Consolidated Income Statement as notional finance costs over the life of the associated liability. Changes in the estimates of 
contingent consideration payable and the share purchase obligation are recognised in finance income/expense. These require 
judgements around future revenue growth, profit margins and discount rates. Further details are contained in note 17.

. Contingent consideration and share 

W. New standards and amendments not applied

Standards, interpretations and amendments to existing standards that have been published as mandatory for later 
accounting periods but are not yet effective and have not been adopted early by the Group are as follows:

IFRS 10, ‘Consolidated financial statements’, effective for periods beginning on or after 1 January 2014, builds on existing 
principles by identifying the concept of control as the determining factor in whether an entity should be included within 
the consolidated financial statements of the Parent Company. The standard provides additional guidance to assist in the 
determination of control where this is difficult to assess. 

IFRS 11, Joint Arrangements, which is effective for periods starting on or after 1st January 2014, supersedes IAS 31 Interests in 
Joint Ventures and provides a greater focus on the rights and obligations of the arrangement, rather than the legal form.

IFRS 12, ‘Disclosures of interests in other entities’, effective for periods beginning on or after 1 January 2014, includes the 
disclosure requirements of all forms of interest in other entities.

IFRS 15, Revenue from Contracts with Customers, which is not yet endorsed by the EU, gives a single principles based five-step 
model to be applied to all contracts with customers.

IAS 32, ‘Offsetting financial assets and financial liabilities’, effective for periods beginning on or after 1 January 2014, clarifies 
the requirements relating to offset of financial assets and financial liabilities. Specifically, the amendments clarify the meaning 
of ‘currently has a legally enforceable right of set-off’ and ‘simultaneous realisation and settlement’.

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50/51
NOTES TO THE ACCOUNTS CONTINUED

1 Accounting policies continued

IAS 36, ‘Recoverable amount disclosures for non-financial assets’, effective for periods beginning on or after 1 January 2014, 
removes the requirement to disclose the recoverable amount of a cash-generating unit (CGU) to which goodwill or other 
intangible assets with indefinite useful lives had been allocated where there has been no impairment or reversal of 
impairment of the related CGU. 

All other standards, interpretations and amendments to existing standards published as mandatory for this accounting 
period or later accounting periods would not have a material effect.

2 Segment information

Reportable segments

The Board of Directors has identified the operating segments based on the reports it reviews as the chief operating decision-
maker to make strategic decisions, assess performance and allocate resources. This is deemed to be regional segments, 
historically the Group has provided additional segmental information however it is the opinion of the Board that the 
additional information did not enhance the understanding of the performance and it is no longer used by the chief operating 
decision-maker. 

The Group’s business is separated into a number of brands which are considered to be the underlying operating segments. 
These brands are organised into regional segments, within these reportable segments the Group operates a number of 
separate competing businesses in order to offer services to clients in a confidential manner where otherwise there may be 
issues of conflict.

Measurement of operating segment profit 

The Board of Directors assesses the performance of the operating segments based on a measure of adjusted operating 
profit before intercompany recharges, which reflects the internal reporting measure used by the Board of Directors. 
This measurement basis excludes the effects of certain fair value accounting charges, including movement in fair value of 
financial instruments, amortisation of acquired intangibles, and goodwill impairment charges. Other information provided 
to them is measured in a manner consistent with that in the financial statements. Head office costs relate to Group costs 
before allocation of intercompany charges to the operating segments. Inter-segment transactions have not been separately 
disclosed as they are not material. The Board of Directors does not review the assets and liabilities of the Group on a 
segmental basis and therefore this is not separately disclosed. 

18-month period ended 31 January 2015
Revenue
Segment adjusted operating profit
Year ended 31 July 2013
Revenue
Segment adjusted operating profit

UK 
£’000

Europe and 
Africa 
£’000

US 
£’000

Asia Pacific 
£’000

Head Office 
£’000

Total 
£’000

33,460
3,299

19,119
1,146

13,778
584

10,504
(217)

92,358
21,018

52,468
11,804

18,899
1,208

13,978
265

–
(8,150)

158,495
17,959

–
(4,778)

96,069
8,220

Next Fifteen Communications Group plc Annual Report 2015

2 Segment information continued

A reconciliation of segment adjusted operating profit to profit before income tax is provided as follows:

Segment adjusted operating profit
Amortisation of acquired intangibles
Impairment of goodwill (note 11)
Reorganisation costs (note 4)
Charges associated with equity transactions accounted for as share-based payments (note 4)
Share-based payment charge for disposal of equity in a subsidiary to employees (note 4)
Charge for misappropriation of assets (note 4)
Income from recovery and subsequent re-sale of assets (note 4)
Cost associated with investigation and response to fraudulent activity (note 4)
Costs associated with the current period restructure (note 4)
Cost associated with San Francisco office moves (note 4)
Total operating profit
Unwinding of discount on contingent consideration (note 6)
Unwinding of discount on share purchase obligation (note 6) 
Change in estimate of future contingent consideration payable (note 17)
Change in estimate of future share purchase obligation (note 17)
Movement in fair value of interest rate cap-and-collar contract (note 7)
Share of (losses)/profits of associate
Other finance expense (note 6)
Other finance income (note 7)
Profit before income tax

18-month 
period ended
31 January 
2015 
£’000 
17,959
(2,375)
(7,000)
–
(1,222)
(684)
–
65
–
(2,066)
(1,036)
3,641
(1,473)
(979)
(1,253)
610
206
334
(743)
62
405

Year 
ended 
31 July
2013 
£’000 
8,220
(1,379)
(1,950)
(779)
(581)
–
(265)
318
(579)
–
–
3,005
(797)
(370)
(254)
901
114
(79)
(483)
48
2,085

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52/53
NOTES TO THE ACCOUNTS CONTINUED

3 Employee information

Staff costs for all employees, including Directors, consist of:
Wages and salaries
Social security costs
Pension costs
Share-based payment charge (note 21)

The average number of employees during the period, by geographical location, was as follows:

UK

Europe and Africa

US 

Asia Pacific

Head Office

18-month 
period ended
31 January 
2015 
£’000 

98,286
7,848
2,006
2,486
110,626

18-month 
period ended
31 January 
2015 
Number 

260

114

514

337

23

Year 
ended 
31 July
2013 
£’000 

60,850
4,995
1,397
1,019
68,261

Year 
ended 
31 July
2013 
Number 

234

98

422

375

17

1,248

1,146

Key management personnel are considered to be the Board of Directors as set out on pages 17 and 18. 

Directors’ remuneration consists of:

Short-term employee benefits

Pension costs

Share-based payment charge

The highest paid Director received total emoluments of £962,000 (2013: £477,000).

18-month 
period ended
31 January 
2015 
£’000 

1,231

202

165

1,598

Year 
ended 
31 July
2013 
£’000 

859

64

145

1,068

Next Fifteen Communications Group plc Annual Report 2015

4 Operating profit 

This is arrived at after charging/(crediting):

Depreciation of owned property, plant and equipment

Depreciation of assets held under finance leases

Amortisation of intangible assets
Impairment of goodwill1
Loss on sale of property, plant and equipment

Defined contribution pension cost
(Income) / charge for misappropriation of assets2
Restructuring and reorganisation costs associated with digital transitions within brands
Costs associated with the current period restructure 1
Charge associated with office moves in San Francisco3
Share-based payment charge
Share-based payment charge arising on acquisition of non-controlling interest4
Share-based payment charge for disposal of equity in a subsidiary to employees5
Operating lease income

Operating lease rentals      – property

– plant and machinery

Foreign exchange loss

Fees payable to Group auditors

18-month 
period ended
31 January 
2015 
£’000 

2,325

7

2,812
7,000

73

2,006

(65)

–

2,066

1,036

580

1,222

684

(473)

6,066

186

379

405

Year 
ended 
31 July
2013 
£’000

1,460

80

1,589
1,950

82

1,397

526

779

–

–

438

131

450

(225)

4,849

206

478

549

1  Following the appointment of a new CFO in March 2014, the Group undertook a detailed balance sheet and operational review. Following this the Board is in 
the process of implementing a number of initiatives to improve the operational performance of the businesses. As a consequence, the Group has incurred 
a £7m goodwill write-down against its UK businesses, exceptional restructuring costs in the UK of £0.3m, EMEA £0.7m and in APAC £0.6m. This charge also 
includes £0.4m in relation to the change in Group CFO.

2  In the current year the charge is income related to the recovery of funds through the sale of assets purchased with the misappropriated cash.

3  On 27 August 2014, we entered into a nine-year lease at 100 Montgomery Street in San Francisco which will be the new location for all of our businesses in that 
city. There is a 12-month rent-free period (including construction period) on the new premises but the Group has to account for the rental cost of the building 
equally over the term of the lease from 1 October 2014. Accordingly the Group has suffered a period of double rent from an accounting perspective. One-off 
cost associated with the move, such as accelerated depreciation charges for the old offices have also been included within the charge.

4  This transaction relates to the acquisition of the 20% minority interest in Bourne whereby performance shares were issued as partial consideration £173,000 
(FY13: £131,000) and a transaction whereby a restricted grant of Brand equity was given to key management in Story Worldwide in place of a traditional 
earnout mechanism £1,049,000.

5  This transaction relates to a restricted grant of equity given to employees of the MBooth and Bite NA subsidiaries (OutCast subsidiary in FY13) at nil cost which, 
whilst giving them no access to the value of net assets at inception, does hold value in the form of access to future profit distributions as well as any future sale 
value under the performance-related mechanism set out in the share sale agreement. This value is recognised as a one-off share-based payment expense of 
£684,000 (FY13 – £450,000) in the current year income statement (note 26).

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54/55
NOTES TO THE ACCOUNTS CONTINUED

4 Operating profit continued

Auditors’ remuneration

During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditors 
and its associates:

Fees payable to the Company’s auditor for the statutory audit 
of the Company’s and consolidated annual statements1
Other services:1
The auditing of financial statements of the subsidiaries pursuant to legislation
Tax services1
Other services

18 -month 
period ended
31 January 
2015 
£’000 

192

144

30

39

405

Year 
ended 
31 July
2013 
£’000 

85

397

24

43

549

1 Included within the fees are amounts payable to BDO for £24,000 for statutory audits of subsidiaries, £2,000 for tax services and £38,000 for other services.

5 Reconciliation of pro forma financial measures

The following reconciliations of pro forma financial measures have been presented to provide additional information which 
will be useful to the users of the financial statements in understanding the underlying performance of the Group.

The adjusted measures are also used for the performance calculation of the adjusted earnings per share used for the vesting 
of employee share options (note 10), banking covenants and cash-flow analysis. 

Adjusted profit before income tax

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract

Costs associated with the current period restructure (note 4)

Unwinding of discount on contingent and deferred consideration (note 17)
Unwinding of discount on share purchase obligation (note 17)

Charge for misappropriation of assets (note 4)

Income from recovery and sale of misappropriated assets (note 4)

Cost associated with investigation and response to fraudulent activity (note 4)

Change in estimate of future contingent consideration payable (note 17)

Change in estimate of future share purchase obligation (note 17)

Charges associated with equity transactions accounted for as share-based payments (note 4)

Share-based payment charge for disposal of equity in a subsidiary to employees (note 4)

Restructuring and reorganisation costs associated with digital transitions within brands (note 4)
Charge associated with office moves in San Francisco (note 4)

Amortisation of acquired intangibles

Impairment of goodwill (note 4)

Adjusted profit before income tax

Next Fifteen Communications Group plc Annual Report 2015

18-month 
period ended
31 January 
2015 
£’000 

405

(206)

2,066

1,473
979

–

(65)

–

1,253

(610)

1,222

684

–
1,036

2,375

7,000

17,612

Year 
ended 
31 July
2013 
£’000 

2,085

(114)

–

797
370

265

(318)

579

254

(901)

131

450

779
–

1,378

1,950

7,705

5 Reconciliation of pro forma financial measures continued

Adjusted EBITDA

Operating profit

Depreciation of owned property, plant and equipment (note 12)

Depreciation of assets held under finance leases (note 12)

Amortisation of intangible assets (note 11)

Impairment of goodwill

Charge for misappropriation of assets (note 4)

Income from recovery and sale of misappropriated assets (note 4)

Cost associated with investigation and response to fraudulent activity (note 4)

Charges associated with equity transactions accounted for as share-based payments (note 4)

Share-based payment charge for disposal of equity in a subsidiary to employees (note 4)

Restructuring and reorganisation costs associated with digital transitions within brands (note 4)

Costs associated with the current period restructure (note 4)

Charge associated with office moves in San Francisco (note 4)

Adjusted EBITDA

Adjusted staff costs

Staff costs
Reorganisation costs
Charges associated with equity transactions accounted for as share-based payments (note 4)
Adjusted staff costs

6 Finance expense

Financial liabilities at amortised cost

Bank interest payable

Financial liabilities at fair value through profit and loss

Unwinding of discount on share purchase obligation (note 17)

Change in estimate of future share purchase obligation (note 17)

Unwinding of discount on contingent and deferred consideration (note 17)

Change in estimate of future contingent consideration payable (note 17)

Other

Finance lease interest

Other interest payable

Finance expense

18-month 
period ended
31 January 
2015 
£’000 

3,641

2,325

7

2,812

7,000

–

(65)

–

1,222

684

–

2,066

1,036

20,728

18-month 
period ended
31 January 
2015 
£’000 

110,626
(1,136)
(1,906)
107,584

18-month 
period ended
31 January 
2015 
£’000 

720

979

135

1,473

1,369

5

18

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31 July
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£’000 

3,005

1,460

80

1,589

1,950

265

(318)

579

131

450

779

–

–

9,970

Year 
ended 
31 July
2013 
£’000 

68,261
(779)
(581)
66,901

Year 
ended 
31 July
2013 
£’000 

464

370

145

797

1,536

8

11

4,699

3,331

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
56/57
NOTES TO THE ACCOUNTS CONTINUED

7 Finance income

Financial assets at amortised cost

Bank interest receivable

Financial assets at fair value through profit and loss

Change in estimate of future share purchase obligation (note 17)

Movement in fair value of interest rate cap-and-collar contract

Change in estimate of future contingent consideration (note 17)

Other

Other interest receivable

Finance income

8 Taxation

18-month 
period ended
31 January 
2015 
£’000 

46

745

206

116

16

1,129

Year 
ended 
31 July
2013 
£’000 

41

1,046

114

1,282

7

2,490

The major components of income tax (credit) / expense for the period ended 31 January 2015 and year ended 31 July 2013 are:

Consolidated Income Statement

Current income tax

Current income tax expense

Adjustments in respect of current income tax in prior years

Deferred income tax

Relating to the origination and reversal of temporary differences

Adjustments in respect of deferred tax for prior years

Income tax (credit)/expense reported in the Consolidated Income Statement

Consolidated Statement of Changes in Equity

Tax (credit) / debit relating to share-based remuneration

Income tax (benefit)/expense reported in equity

Factors affecting the tax (credit)/charge for the year
The tax assessed for the year is lower than the standard rate of corporation tax in the UK of 21.89% 
(2013: 23.67%). The difference is explained below:

Profit before income tax

Corporation tax expense at 21.89% (2013: 23.67%) 

Effects of:

Disallowed expenses

Recognition of previously unrecognised tax losses

Non-utilisation of tax losses

Higher rates of tax on overseas earnings

Deduction for overseas taxes

Adjustments in respect of prior years

Reconciliation of tax (credit)/expense in the Consolidated Income Statement to adjusted tax expense

Next Fifteen Communications Group plc Annual Report 2015

18-month 
period ended
31 January 
2015 
£’000 

3,591

100

(1,806)

(2,401)

(516)

(208)

(208)

405

89

2,482

(479)

51

1,148

(1,506)

(2,301)
(516)

Year 
ended 
31 July
2013 
£’000 

1,148

(397)

757

(144)

1,364

84

84

2,085

494

724

(77)

740

897

(986)

(428)
1,364

Income tax (credit)/expense reported in the Consolidated Income Statement
Add back:
Tax on adjusting items
Movement in fair value of interest rate cap-and-collar contract
Costs associated with the current period restructure (note 4)
Unwinding of discount on and change in estimates of contingent and deferred consideration (note 17)
Cost associated with investigation and response to fraudulent activity (note 4)
Charges associated with equity transactions accounted for as share-based payments (note 4)
Share-based payment charge for disposal of equity in a subsidiary to employees (note 4)
Charge associated with office moves in San Francisco (note 4)
Amortisation of acquired intangibles
Impairment of goodwill
Tax adjustments in respect of prior years relating to intangible fixed assets
Adjusted tax expense
Adjusted profit before income tax (note 5)
Adjusted effective tax rate

18-month 
period ended
31 January 
2015 
£’000 
(516)

(41)
84
911
–
38
693
414
713
–
2,082
4,378
17,612
24.85%

Year 
ended 
31 July
2013 
£’000 
1,364

(27)
210
–
203
31
180
–
438
–
–
2,399
7,705
31.13%

The Group presents the above adjusted effective tax rate to help users of this report better understand its tax charge. 
In arriving at this rate, the Group removes the tax effect of items which are adjusted for in arriving at the adjusted 
profit before income tax disclosed in note 5. The Group considers that the resulting adjusted effective tax rate is more 
representative of its tax payable position.

The UK income tax expense is based on a blended rate of the UK statutory rates of corporation tax during the period to 
31 January 2015 of 21.89% (2013: 23.67%) and reflects the reduction in the UK corporation tax rate from 23% to 21% from 
1 April 2014 and a further reduction to 20% by 1 April 2015. 

As a result of the reduction in the UK corporation tax rate to 20% that was substantively enacted in July 2013 and effective 
from 1 April 2015, the UK deferred tax balances have been remeasured. 

9 Dividend

Dividends paid during the period

Final dividend paid for prior year of 1.925p per Ordinary Share (2013: 1.735p)

Interim dividend paid of 0.700p per Ordinary Share (2013: 0.625p)

Second Interim dividend paid of 2.300p per Ordinary Share (2013: £Nil)

Non-controlling interest dividend¹

18-month 
period ended
31 January 
2015 
£’000

1,160

425

1,421

3,006
884

Year 
ended 
2013 
£’000 

1,036

373

–

1,409
503

1  During the year, a profit share was paid to the holders of the non-controlling interest of 463 Communications of £94,000 (2013: £160,000), The Blueshirt Group 
LLC of £376,000 (2013: £174,000), Outcast of £251,000 (2013: £31,000) and Bourne of £Nil (2013: £28,000). A dividend was paid to the non-controlling interest 
of Beyond of £72,000 (2013: £110,000) and Connections Media of £91,000 (2013: £Nil).

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58/59
NOTES TO THE ACCOUNTS CONTINUED

9 Dividend continued

The ESOP waived its right to dividends in the financial period ended 31 January 2015 (£Nil) and the year ended 31 July 2013 (£215).

A final dividend of 2.500p per share (2013: 1.925p) has been proposed. This has not been accrued. Due to the 18-month 
period, two interim dividends were paid being 0.700p per share and 2.300p per share (2013: one interim dividend 0.625p), 
making a total for the period of 5.50p per share (2013: 2.55p). The final dividend, if approved at the AGM on the 14 July 2015, 
will be paid on 6 August 2015 to all shareholders on the Register of Members as at 10 July 2015. The ex-dividend date for the 
shares is 8 July 2015. 

10 Earnings per share

Earnings attributable to Ordinary Shareholders

Movement in fair value of interest rate cap-and-collar contract 

Unwinding of discount on contingent and deferred consideration 

Unwinding of discount on share purchase obligation

Charge for misappropriation of assets

Income from recovery and sale of misappropriated assets

Cost associated with investigation and response to fraudulent activity

Change in estimate of future contingent consideration payable 

Change in estimate of share purchase obligation

Charges associated with equity transactions accounted for as share-based payments

Costs associated with the current period restructure (note 4)

Share-based payment charge for disposal of equity in a subsidiary to employees (note 4)

Restructuring and reorganisation costs associated with digital transitions within brands 

Charge associated with office moves in San Francisco (note 4)

Amortisation of acquired intangibles 

Impairment of intangibles

Adjusted earnings attributable to Ordinary Shareholders

Weighted average number of Ordinary Shares

Dilutive share options/performance shares outstanding

Other potentially issuable shares

Diluted weighted average number of Ordinary Shares

Basic (loss) / earnings per share

Diluted (loss) / earnings per share

Adjusted earnings per share

Diluted adjusted earnings per share

18-month 
ended
2015 
£’000

(107)

(165)

(39)

769

–

(65)

–

134

(531)

765

1,983

410

–

622

1,433

7,000

12,209

Year 
ended 
2013 
£’000 

328

(87)

797

370

158

(191)

356

(360)

(953)

550

–

–

569

–

940

1,950

4,427

Number

Number

60,825,828

59,068,925

5,995,432

5,641,070

570,657

1,863,899

67,391,917 66,573,894

(0.18)p

(0.16)p

20.07p

18.12p

0.56p

0.49p

7.49p

6.65p

Adjusted and diluted adjusted earnings per share have been presented to provide additional useful information. The adjusted 
earnings per share is the performance measure used for the vesting of employee share options and performance shares. 
The only difference between the adjusting items in this note and the figures in note 5 is the tax effect of those adjusting items.

Next Fifteen Communications Group plc Annual Report 2015

11 Intangible assets

Cost

At 31 July 2012

Capitalised internal development
Acquired through business combinations1
Exchange differences

At 31 July 2013

Acquisitions

Capitalised internal development
Acquired through business combinations1
Disposals

Exchange differences

At 31 January 2015

Amortisation and impairment

At 31 July 2012

Charge for the year
Impairment2
Exchange differences

At 31 July 2013

Charge for the year

Disposals
Impairment2
Exchange differences

At 31 January 2015

Net book value at 31 January 2015

Net book value at 31 July 2013

Software 
£’000 

Trade name 
£’000 

Customer 
relationships 
£’000

Non-compete 
£’000

Goodwill 
£’000 

Total 
£’000

3,318

205

–

11

3,534

706

79
1,174

(231)

(70)

5,192

2,445

352
–

57

2,854

739

(231)
–

(99)

3,263

1,929

680

2,232

5,235

–

–

75

2,307

–

–
937

–

16

–

835

242

6,312

–

–
3,874

–

(123)

–

–

79

–

79

–

–
388

–

(1)

36,910

–

1,772

821

39,503

–

–
6,150

–

(144)

47,695

205

2,686

1,149

51,735

706

79
12,523

(231)

(322)

3,260

10,063

466

45,509

64,490

293

112
–

13

418

172

–
–

17

607

2,653

1,889

2,229

1,095
–

132

3,456

1,806

–
–

(19)

5,243

4,820

2,856

–

30
–

–

30

95

–
–

–

125

341

49

1,709

–
1,950

(51)

3,608

–

–
7,000

(271)

10,337

35,172

35,895

6,676

1,589
1,950

151

10,366

2,812

(231)
7,000

(372)

19,575

44,915

41,369

1  During the year, the Group acquired Republic, Agent3, Story Worldwide and Morar (note 26). The Group recognised £1,174,000 of software in Morar; £937,000 
of trade names in Story Worldwide; £1,044,000, £665,000, £1,003,000 and £1,162,000 of customer relationships in Republic, Agent3, Story Worldwide and 
Morar respectively; and £143,000 and £245,000 in Agent3 and Morar respectively in relation to non-compete clauses.

2 The impairment for goodwill relates to Lexis (2013: Bite Germany). Further details are provided later in this note.

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60/61
NOTES TO THE ACCOUNTS CONTINUED

11 Intangible assets continued

Impairment testing for cash-generating units containing goodwill 

Goodwill acquired through business combinations is allocated to groups of cash-generating units (‘CGUs’) for impairment 
testing as follows:

Bite (UK)1
Lexis (UK)2
OutCast (US)
Bite (US)1
Beyond (UK)

Beyond (US)

M Booth (US)

Bite Upstream (APAC)

Blueshirt

Bourne

Connections Media 

Republic (note 26)

Agent3 (note 26)

Story Worldwide (note 26)

Morar (note 26)

2015 
£’000

1,436

2,349

7,021

429

320

77

4,505

1,222

4,552

5,631

1,404

1,471

1,108

1,734

1,913

2013 
£’000

6,580

9,349

6,974

990

320

79

4,476

1,212

4,521

–

1,394

–

–

–

–

35,172

35,895

1  In the previous year, the trade and assets of Bourne were transferred into the Bite UK and Bite US businesses. During the year, this was reversed, as such, the 
goodwill previously allocated to Bite UK (£5,070,000) and Bite US (£561,000) has been re-allocated to Bourne.

2 During the year, Lexis was impaired by £7,000,000, see further detail below.

Goodwill is allocated on initial recognition to each of the Group’s cash-generating units (‘CGU’) that are expected to benefit 
from the synergies of the combination giving rise to the goodwill. The cash-generating units represent the lowest level within 
the entity at which the goodwill is monitored for internal management purposes. In the case of Bourne, Bite Asia and Lexis, 
performance is monitored at the combined level, as such goodwill is reviewed for impairment at the aggregated level.

Cash flow projections

The recoverable amounts of all CGUs have been determined from value-in-use calculations based on the pre-tax operating 
profits before non-cash transactions including amortisation and depreciation. The value in use is compared with the 
combined total of goodwill, intangible assets and tangible fixed assets. 

The initial projection period is based on operating profits in the 2016 budget approved by the Board for each cash-
generating unit.

There are three possible stages to the impairment testing process. Stage three is reached only if impairment is indicated at 
stage one and two.

Stage one: The Board considers performance of businesses over the past financial year and future forecasted performance 
for the coming year. Based on that understanding, an expectation of businesses at risk of impairment is formed. 

Stage two: Basic assumptions using long-term industry growth rates (2.5%) (2013: 2.5%) and constant margins applied to the 
latest data available (FY16 approved budget) are reviewed. This is considered appropriate based on experience and current 
expectations of the long-term industry growth rate and is used for all CGUs unless conditions specific to a CGU indicate that 
growth rates will be lower than the steady long-term rate. Where the ‘value in use’ exceeds the goodwill no further analysis is 
performed. However where the ‘value in use’ is lower than the goodwill associated with any of the brands, i.e. they have failed 
the test, the expectations are reviewed in more detail in stage three. 

Next Fifteen Communications Group plc Annual Report 2015

11 Intangible assets continued

Stage three: If, under stage two assumptions, the present value of future cash flows is less than the associated carrying value 
of goodwill, more specific assumptions for growth rates and margins over the projection period of four years following the 
2016 budget are required and submitted to the Board. 

In both stages, after the initial five-year projection period, a steady long-term growth rate of 2.5% with no improvement in 
operating margin has been applied to the pre-tax cash flow forecast into perpetuity.

Pre-tax discount rate

A pre-tax rate being the Board’s estimate of the discount rate of 16% (2013: 15%), has been used in discounting all projected 
cash flows. The board consider a pre-tax discount rate of 16% to be appropriate as this is already in the higher end of the 
spectrum amongst its peers, and view the rate as accurately reflecting the return expected by a market participant. The board 
have considered whether to risk affect the discount rate used for the different brands. Given the nature of each business, that 
they operate in well-developed territories and are largely similar PR businesses dependent on the mature economies in which 
they operate, the Board have considered no risk adjustment to the individual discount rates is required.

Sensitivity to changes in assumptions

Two CGUs have been identified, which show indicators of impairment, those being Bourne and Lexis. With the exception of 
those two businesses, if expected growth rates reduced by 1% and the discount rates increased by 1%, this would not cause 
the carrying values of the groups of CGUs to exceed their recoverable amounts.

Lexis

Lexis has undergone a period of significant transformation in the past few years as part of the Group’s digital transition. 
There have been changes in the senior management team and direction of the Company. As part of this transformation, the 
business continues to replace high-turnover, low-margin clients with higher value work. As part of an impairment review 
carried out earlier in the year, it was noted that the carrying value of goodwill significantly exceeded its recoverable amount 
and the Board determined that the value of goodwill should be impaired by £7,000,000. This was based on management’s 
best estimate of the value in use. 

Reasonably possible change

The further impairment review performed above has indicated that the recoverable amount is only 4% higher than the 
carrying amount and that a reasonably possible change to key assumptions used in determining the recoverable amount 
could cause an impairment. It was noted that in order for the carrying amount to exceed its recoverable amount, the discount 
rate applied would have to increase to 17.8% or the growth rate would have to reduce to 2.3%. 

It is deemed that although the headroom is tight, the management forecasts used as basis for projection period are 
conservative in predicting future growth and the key assumptions applied are prudent. In addition, there have been no 
significant changes in business performance since the last impairment review that suggest a further impairment is required. 
Given the uncertain environment and sensitivity to results, management will continue to monitor the investment in 
Lexis closely.

Bourne

In stage two analysis, where 2.5% revenue growth rates have been used, the carrying value of Bourne UK goodwill exceeds 
its recoverable amount. The business was negatively impacted by the merger and demerger with Bite UK. This has resulted 
in business disruption and loss of clients to Bourne UK. Despite these changes, there has been significant growth in Bourne 
UK year on year. The business has now entered the US market and whilst management have been prudent in their estimates 
of future growth and profitability, it is expected that this will see them grow substantially over the next few years. In order for 
the recoverable amount to exceed the carrying value, revenue growth would have to increase to 4.7% with no proportionate 
increase in costs, or 5% with an increase in underlying costs to 3%. It is deemed that these models are prudent given the 
current growth rates in the Company and it is expected that they will be met. As such, no impairment has been proposed, 
although management will continue to monitor the position closely.

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62/63
NOTES TO THE ACCOUNTS CONTINUED

11 Intangible assets continued

Reasonably possible change

The further impairment review performed has indicated that a reasonably possible change to key assumptions used in 
determining the recoverable amount could cause an impairment. As noted above, in order for the carrying amount to exceed 
its recoverable amount, the revenue growth would have to be lower than 4.7% or 5% if the underlying costs increased. 

Although the headroom is tight, management view the assumptions made on growth above to be conservative. In addition, 
since the last impairment review management have seen the business outperform their budgeted targets. Given the 
uncertain environment and sensitivity to results, management will continue to monitor the investment in Bourne UK closely.

12 Property, plant and equipment

Cost

At 31 July 2012

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 July 2013

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 January 2015

Accumulated depreciation

At 31 July 2012

Exchange differences

Charge for the year

Disposals

At 31 July 2013

Exchange differences

Charge for the year

Disposals

At 31 January 2015

Net book value at 31 January 2015

At 31 July 2013

Short 
leasehold 
improvements 
£’000 

Office 
equipment 
£’000 

Office 
furniture 
£’000 

Motor 
vehicles
 £’000 

3,722

69

1,010

–

(223)

4,578

130

2,285

195

(773)

6,415

2,685

43

566

(187)

3,107

27

853

(770)

3,217

3,198

1,471

6,817

1,681

56

558

118

(340)

7,209

(162)

1,492

172

(2,542)

6,169

5,518

32

799

(356)

5,993

(164)

1,173

(2,497)

4,505

1,664

1,216

39

217

4

(457)

1,484

(22)

320

55

(576)

1,261

1,298

26

172

(484)

1,012

(14)

288

(551)

735

526

472

33

(2)

8

–

(25)

14

5

75

–

–

94

31

(1)

3

(25)

8

5

18

–

31

63

6

Total 
£’000

12,253

162

1,793

122

(1,045)

13,285

(49)

4,172

422

(3,891)

13,939

9,532

100

1,540

(1,052)

10,120

(146)

2,332

(3,818)

8,488

5,451

3,165

The net book value of property, plant and equipment for the Group includes assets held under finance lease contracts is as 
follows: £109,000 of office equipment and furniture (2013: £318,000). Depreciation charged in the year in respect of finance 
leases was £7,000 (2013: £80,000).

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13 Trade and other receivables

Current

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Balance owing from associate

Other receivables

Prepayments

Accrued income

Non-current 
Rent deposits

2015 
£’000

2013 
£’000

23,353

(662)

22,691

–

2,604

1,876

4,083

20,133

(651)

19,482

335

1,154

1,458

4,217

31,254

26,646

575

1,041

As of 31 January 2015, trade receivables of £662,000 (2013: £651,000) were impaired. Movements in the provision are 
as follows:

At start of period

Provision for receivables impairment

Receivables written off during the year as uncollectable

Unused amounts reversed

Foreign exchange movements

At period end

2015 
£’000

651

284

(93)

–

(180)

662

2013 
£’000

409

456

(164)

(72)

22

651

The provision for receivables impairment has been determined by considering specific doubtful balances and by reference 
to historic default rates. Owing to the immaterial level of the provision for impairment of receivables, no further disclosure is 
made. The Group considers there to be no material difference between the fair value of trade and other receivables and their 
carrying amount in the balance sheet.

As at 31 January, the analysis of trade receivables that were not impaired is as follows:

Not past due

Up to 30 days

31 to 60 days

Greater than 61 days
At period end

2015 
£’000

11,745

6,166

2,767

2,013
22,691

2013 
£’000

11,948

4,496

1,864

1,174
19,482

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64/65
NOTES TO THE ACCOUNTS CONTINUED

14 Trade and other payables

Current

Trade creditors

Finance lease obligation

Other taxation and social security

Short-term compensated absences

Other creditors

Accruals

Deferred income

Non-current 
Finance lease obligation

Rental lease liabilities

15 Provisions 

At start of period 

Additions

Used during year

At period end 

Current

Non-current

2015 
£’000

2013 
£’000

4,502

40

1,575

1,500

878

10,300

7,114

25,909

40

2,255

2015 
£’000

407

1,625

(464)

1,568

926

642

4,410

63

1,274

1,840

3,301

7,727

5,603

24,218

88

–

2013 
£’000

129

301

(23)

407

62

345

Provisions comprise liabilities where there is uncertainty about the timing of settlement, but where a reliable estimate 
can be made of the amount. At 31 January 2015 £122,000 (2013: £142,000) of the provision covers the cost of dilapidations 
on a property which Bite leased following refurbishments during the prior year. A dilapidations provision of £175,000 
(2013: £106,000) has also been recognised by Lexis in respect of obligations under the lease on its premises. Due to the office 
co location in San Francisco an onerous lease provision has been recognised of £751,000 (2013: £Nil). £426,000 (2013: £Nil) has 
been created in relation to the office closures in EMEA. The remaining provision of £94,000 is management’s best estimate of 
other provisions required.

16 Amounts due under finance leases

Minimum lease payments

Present value of 
minimum lease payments

2015
£’000

2013
£’000

2015
£’000

2013
£’000

40

30

70

(18)

52

62

115

177

(26)

151

40

12

52

–

52

63

88

151

–

151

Amounts payable:

Within one year

In two to five years

Less: finance charges allocated to future periods

Present value of lease obligations

Next Fifteen Communications Group plc Annual Report 2015

17 Other financial liabilities

At 31 July 2012

Reclassification

Arising during the year

Changes in assumptions

Exchange differences

Utilised

Unwinding of discount

At 31 July 2013

Reclassification

Arising during the year

Changes in assumptions

Exchange differences

Utilised

Unwinding of discount

At 31 January 2015

Current

Non-current

Deferred 
consideration2
£’000

Contingent
consideration1
£’000

–

1,537

–

–

–

(380)

162

1,319

1,241

–

–

(65)

(2,642)

241

94

94

–

7,932

(1,537)

888

254

172

(2,192)

635

6,152

(1,241)

4,562

1,253

(37)

(4,747)

1,232

7,174

3,841

3,333

Share 
purchase 
obligation 
£’000

3,989

–

–

(901)

88

–

370

3,546

–

3,439

(610)

(88)

Total 
£’000

11,921

–

888

(647)

260

(2,572)

1,167

11,017

–

8,001

643

(190)

(1,424)

(8,813)

979

5,842

852

4,990

2,452

13,110

4,787

8,323

1  Contingent consideration on acquisitions – during the year, the Group acquired a controlling stake in Republic Publishing, Agent3 and Morar Consulting. 
See note 26 for additional information on these acquisitions.

2  Opening deferred consideration relates to Bourne where the quantity of the final payment has been agreed and was fully settled at the year end. At closing 
the deferred consideration relates to Bite India where the payment for the final 15% NCI has been agreed.

The estimates around contingent consideration and share purchase obligations are considered by management to be an 
area of significant judgement, with any changes in assumptions and forecasts creating volatility in the income statement. 
Management estimate the fair value of these liabilities taking into account expectations of future payments. The expectation 
of future payments is based on an analysis of the approved FY16 budget with further consideration being given to current 
and forecast wider market conditions. An assumed medium-term growth expectation is then applied which is specific to each 
individual entity over the course of the earnout.

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66/67
NOTES TO THE ACCOUNTS CONTINUED

17 Other financial liabilities continued

Sensitivity analysis

Sensitivity analysis has been provided below for each significant arrangement which in the current year are deemed to be 
Morar, Republic and Blueshirt. The analysis focuses on two key metrics i) performance – where a basic assumption of a 10% 
uplift on the original forecast revenue in each year of the earnout is assumed and ii) timing – a comparison is made between 
the present value of the obligation, assuming settlement of the obligation based on best estimate, and at the most extreme 
alternative. 10% growth in revenue is used in each case in order to allow a consistent comparison of sensitivity across the 
different earnouts. It is also considered to be a realistic assumption for potential maximum volatility in most cases over the 
course of earnouts. 

Morar 

During the period the Group purchased a controlling interest in Morar. Contingent consideration has been recognised of 
£2.4m and a share purchase obligation of £1.4m to obtain the remaining 25% non-controlling interest. Both payments are 
based on the revenue growth of the business and the operating profit margins achieved. There is no sensitivity over the 
timing, the contingent consideration is due based on the results of FY17 and FY18 and the share purchase obligation is due 
based on the results of FY19 and FY20. 

If the business outperfoms current estimates by 10% then the contingent consideration would increase by £160,000 and the 
share purchase obligation would increase by £240,000. 

Republic

During the period the Group also purchased a controlling interest Republic. Contingent consideration of £1.2m has been 
recognised with a share purchase obligation of £2.2m to acquire the remaining 49% of the business. Following the year end 
this earnout has been amended with the full non-controlling interest being purchased on 2 April, note 30. 

Blueshirt 

The IPO market in which Blueshirt operates is still considered to be the most volatile and makes it the most difficult to 
predict of all earnouts. A complete dislocation of this market could result in material variances from expected performance 
in any one year. A multiplier is applied to the calculation of earnout consideration and based on the business reaching 
certain profit margins. The potential multiples are six or seven, which further increase the scope volatility of estimates. 
Management therefore take a more medium-term view of likely growth in the business when setting expectations for the 
earnout obligations. The FY15 liability reflects an expectation of achieving the FY16 approved budget performance and 
thereafter achieving an average 7% growth in revenues over the remaining earnout period (accepting that there can be 
variances either side of that medium-term average in any one year). Consistent profit margins are anticipated each year with 
those expected in the FY16 approved budget.

Blueshirt has historically been considered the most sensitive to changes in revenue, both in terms of the magnitude of the 
balances and the proportionate movements. However due to the settlements in the period of £4.3m the remaining liability 
is now deemed to be less judgemental. The contingent consideration satisfied in cash will be made over the course of the 
next financial year based on a multiple of average profits and margin performance. There is an option for the sellers to sell 
the remaining 10.75% stake in Blueshirt after July 2017 and an option for Next 15 to acquire the remaining 10.75% after July 
2018, provided that the value of the business at the relevant time has reached a certain level. A 10% uplift in expected revenue 
growth will result in an increase in the total liability of £32,000 (1%). For timing sensitivity over the share purchase obligation 
(£897,000), the accounting treatment assumes settlement will take place at the latest opportunity. If settled at the earliest 
opportunity, the liability would increase by £195,000 (21%) due to the expected revenue growth of the business being lower 
than the 16% pre-tax WACC being used to discount the liabilities. 

Next Fifteen Communications Group plc Annual Report 2015

18 Deferred taxation

Temporary differences between the carrying value of assets and liabilities in the balance sheet and their relevant value for tax 
purposes result in the following deferred tax assets and liabilities:

Acceler-
ated capital 
allowances 
£’000

Short-term 
compen-
sated 
absences 
£’000

Share-
based 
remunera-
tion 
£’000 

361

515

1,056

Provision 
for 
impair-
ment 
of trade 
receivables 
£’000 

Excess 
book basis 
over tax 
basis of 
intangible 
assets 
£’000

Derivative 
financial 
instru-
ments 
£’000 

Other 
temporary 
differences 
£’000

Write off 
for 
misappro-
priation of 
assets
£’000

Tax losses
£’000

(1,016)

74

1,466

538

(360)

(31)

199

(538)

At 31 July 2012
Credit/(charge)  
to income
Exchange 
differences
Re class from  
current tax
Share option 
schemes

At 31 July 2013
Credit/ (charge)  
to income
Exchange 
differences
Acquisition of 
subsidiaries

Re class

Taken to equity
At 31 January 
2015

(114)

–

–

–

247

236

7

3

–

–

28

(16)

–

–

527

89

14

–

–

–

81

40

–

–

–

163

–

–

(84)

1,135

–

(66)

–

–

–

–

(22)

–

–

121

(1,442)

43

1,643

604

(55)

2,491

(43)

525

–

–

–

208

1

–

–

–

(69)

(874)

–

–

–

–

–

–

–

37

–

(126)

–

2,079

493

630

1,947

67

106

Total 
£’000 

3,075

(613)

(38)

(66)

(84)

2,274

–

–

–

–

–

–

360

4,207

(43)

(53)

70

126

–

(801)

–

208

513

5,835

–

–

–

–

–

–

–

–

–

–

After netting off balances, the following are the deferred tax assets and liabilities recognised in the Consolidated 
Balance Sheet:

Net deferred tax balance

Deferred tax assets
Deferred tax liabilities

Net deferred tax asset

2015 
£’000

2013 
£’000

6,012
(177)

5,835

3,662
(1,388)

2,274

Deferred tax has been calculated using the anticipated rates that will apply when the assets and liabilities are expected to 
reverse based on tax rates enacted or substantively enacted by the balance sheet date. The recoverability of deferred tax 
assets is supported by the expected level of future profits in the countries concerned.

The estimated value of the deferred tax asset not recognised in respect of tax losses available to carry forward is £956,236. 
The deferred tax asset not recognised in respect of tax losses available to carry forward includes amounts relating to the 
UK £186,954, Germany £406,635, Hong Kong £128,263 and Sweden £56,915 in respect of which there is no time limit for 
utilisation and other territories £177,468 that have time limits for utilisation of between five and eight years.

At the balance sheet date, the aggregate amount of the temporary differences in relation to the investment in subsidiaries for 
which deferred tax liabilities have not been recognised was £29 million. No liability has been recognised in respect of these 
differences as the Group is in a position to control the timing of the reversal of the temporary differences and the Group 
considers that it is probable that such differences will not reverse in the foreseeable future.

19 Financial instruments

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NOTES TO THE ACCOUNTS CONTINUED

Financial risk management, policies and strategies

The Group’s principal financial instruments comprise bank loans, finance leases and cash and short-term deposits. The main 
purpose of these financial instruments is to provide finance for the Group’s operations. The Group has various other financial 
assets and liabilities such as trade receivables and payables, which arise directly from operations.

In the previous period, the Group had an interest rate swap in place, with rates fixed at 2.09% less three month US Libor, 
above borrowing costs. The purpose of this contract was to manage the interest rate risks on the Group’s sources of finance. 
This derivative transaction was terminated in October 2014.

The main risks arising from the Group’s financial instruments are interest rate risk, liquidity risk, foreign exchange risk and 
credit risk. The Board reviews and agrees policies for managing each of these risks and they are summarised below. 

Interest rate risk

The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term 
debt obligations.

The following table demonstrates the sensitivity to a reasonable possible change in interest rates, with all other variables held 
constant, of the Group’s profit before tax at 31 January 2015, based on period end balances and rates.

United Kingdom

US

Liquidity risk

Movement in 
basis points

+200

+200

2015 
£’000

(356)

–

2013 
£’000

(181)

191

The Group manages its risk to a shortage of funds with a mixture of long- and short-term committed facilities. On 29 October 
2014, the Group signed a £20,000,000 revolving loan credit facility agreement with HSBC Bank available in multiple currencies, 
replacing the previous £16,000,000 facility with Barclays Bank. As at 31 January 2015 the Group had an undrawn amount of 
£2,338,000 (2013: £7,254,000). The interest rate is variable dependent on the net debt: EBITDA ratio and the facility is available 
to 29 October 2018. 

In addition, on 18 December 2014, the Group entered into an overdraft facility with HSBC Bank, of £2,000,000 available 
at a rate of 2.25% above HSBC Bank’s base rate in multiple currencies. This replaced the previous £1,500,000 facility with 
Barclays Bank (1.5% above Barclays Bank base rate) and US$2,735,000 credit line with Wells Fargo Bank (available at the prime 
rate (3.25% as at 31 July 2013)).The overdraft facility is reviewed at the bank’s discretion with no expiry date. At the balance 
sheet date, the Group had utilised £Nil of the HSBC Overdraft Bank facility (2013: £449,000 of the Barclays Bank facility and 
$950,000 of the Wells Fargo facility).

Next Fifteen Communications Group plc Annual Report 2015

19 Financial instruments continued

The following table summarises the maturity profile based on the remaining period between the balance sheet date and 
the contractual maturity date of the Group’s financial liabilities at 31 January 2015 and 31 July 2013, based on contractual 
undiscounted payments:

As at 31 January 2015

Financial liabilities 

Derivative financial instruments – cash inflows

Derivative financial instruments – cash outflows

As at 31 July 2013

Financial liabilities 

Derivative financial instruments – cash inflows

Derivative financial instruments – cash outflows

Currency risk

Within 
one year 
£’000

Between two 
and five years 
£’000

Total 
£’000

31,065

34,882

65,947

–

–

–

–

–

–

31,065

34,882

65,947

28,663

16,672

45,335

–

144

–

54

–

198

28,807

16,726

45,533

As a result of significant global operations, the Group’s balance sheet can be affected significantly by movements in the 
foreign exchange rates against sterling. This is largely through the translation of balances denominated in a currency other 
than the functional currency of an entity. The Group has transactional currency exposures in the US, Europe, Africa and 
Asia Pacific region, including foreign currency bank accounts and intercompany recharges. The Group considers the use of 
currency derivatives to protect significant US dollar and euro currency exposures against changes in exchange rates.

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables 
held constant, of the Group’s profit before tax at 31 January 2015 based on period end balances and rates.

US dollar

Euro

Australian dollar

Chinese renminbi

Hong Kong dollar

Indian rupee

Singapore dollar

Weakening 
against sterling

20%

20%

20%

20%

20%

20%

20%

2015 
£’000

612

(144)

(79)

(321)

(158)

(19)

191

2013 
£’000

(200)

(371)

(44)

298

(209)

20

219

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables 
held constant, of the Group’s equity at 31 January 2015 based on period end balances and rates.

US dollar

Euro

Australian dollar

Chinese renminbi

Hong Kong dollar

Indian rupee

Singapore dollar

Weakening 
against sterling

20%

20%

20%

20%

20%

20%

20%

2015 
£’000

(100)

(1)

(27)

33

(18)

(85)

(43)

2013 
£’000

17

84

(28)

(28)

62

(17)

29

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NOTES TO THE ACCOUNTS CONTINUED

19 Financial instruments continued

Credit risk

The Group’s principal financial assets are bank balances, cash, trade and other receivables which represent the Group’s 
maximum exposure to credit risk in relation to financial assets. The Group trades only with recognised, creditworthy third 
parties. It is the Group’s policy that customers who wish to trade on credit terms be subject to credit verification procedures. 
In addition, receivable balances are monitored on an ongoing basis with the result that the Group’s exposure to bad debts has 
not been significant. The amounts presented in the balance sheet are net of provisions for impairment of trade receivables, 
estimated by the Group’s management based on investigation into the facts surrounding overdue debts, historic experience 
and their assessment of the current economic environment.

The credit risk on liquid funds is limited because the counterparties are reputable banks with high credit ratings assigned 
by international credit-rating agencies, although the Board recognises that in the current economic climate these indicators 
cannot be relied upon exclusively.

Maximum exposure to credit risk:

Total trade and other receivables
Cash and cash equivalents

Capital risk management

2015 
£’000

31,254
9,315

2013 
£’000

26,646
8,064

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while 
maximising the return to stakeholders through the optimisation of the debt and equity balance. Total capital of the Group 
is calculated as total equity as shown in the Consolidated Balance Sheet, plus net debt. Net debt is calculated as total 
borrowings and finance leases, less cash and cash equivalents. This measure of net debt excludes any acquisition-related 
contingent liabilities or share purchase obligations. The quantum of these obligations is dependent on estimations of forecast 
profitability. Settlement dates are variable and range from 2015 to 2020.

Total loans and borrowings1  
Obligations under finance leases
Less: cash and cash equivalents
Net debt
Total equity 
Total capital

2015 
£’000

17,812
70
(9,315)
8,567
37,202
45,769

1  Total loans and borrowings is made up of current obligations £100,000 and non-current obligations £17,712,000.

2015 
£’000

8,567
5,842
94
7,174
21,677

Net debt
Share purchase obligation
Deferred consideration
Contingent consideration 

Next Fifteen Communications Group plc Annual Report 2015

2013 
£’000

9,722
151
(8,064)
1,809
38,193
40,002

2013 
£’000

1,809
3,546
1,319
6,152
12,826

19 Financial instruments continued

Externally imposed capital requirement

Under the terms of the Group’s banking covenants the Group must meet certain criteria based on gross borrowings to 
earnings before interest, tax, depreciation, amortisation (“EBITDA”) and impairment; gross borrowings including earnout 
liabilities (note 17) to EBITDA and impairment; and net finance charges to EBITDA. There have been no breaches of the 
banking covenants in the current or prior period.

Fair values of financial assets and liabilities

Fair value is the amount at which a financial instrument can be exchanged in an arm’s-length transaction between informed 
and willing parties, other than a forced or liquidation sale.

The book value of the Group’s financial assets and liabilities equals the fair value of such items as at 31 January 2015, with the 
exception of obligations under finance leases. The book value of obligations under finance leases is £70,000 (2013: £177,000) 
and the fair value is £52,000 (2013: £151,000).

Financial instruments – detailed disclosures

Financial instruments recognised in the balance sheet

The IAS 39 categories of financial assets and liabilities included in the balance sheet and the heading in which they are 
included are as follows:

As at 31 January 2015

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions
Share purchase obligation1
Contingent consideration1
Deferred consideration1

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables
Contingent consideration1
Share purchase obligation1

1 See note 17.

At fair value 
through 
profit or 
loss 
£’000

Financial 
liabilities at 
amortised 
cost 
£’000

Loans and 
receivables 
£’000

Total 
£’000

–

–

–

–

–

–

–

–
852

3,841

94

4,787

–

–

–
4,990

3,333

8,323

–

–

–

–

–

575

575

9,315

31,254

40,569

100

25,909

926
–

–

–

26,935

17,712

642

2,295
–

–

20,649

–

–

–
–

–

–

–

–

–

–
–

–

–

575

575

9,315

31,254

40,569

100

25,909

926
852

3,841

94

31,722

17,712

642

2,295
4,990

3,333

28,972

Next Fifteen Communications Group plc Annual Report 2015

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72/73
NOTES TO THE ACCOUNTS CONTINUED

19 Financial instruments continued

The Group has no fair value Level 1 or 2 instruments, Level 3 instruments are as per the table above. In 2013 the Group had 
no Level 1 instruments, Level 2 instruments of £206,000 in relation to an interest rate cap and collar and Level 3 instruments 
as per the table below. 

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected 
future economic benefits that will flow out of the Group arising from the contingent consideration or share purchase 
obligation, note 17.

At fair value 
through 
profit or 
loss 
£’000

Financial 
liabilities at 
amortised 
cost 
£’000

Loans and 
receivables 
£’000

Total 
£’000

–

–

–

–

–

–

–

–
–

3,207

206

3,413

–

–

–
1,319

2,945

–

4,264

–

–

–

–

–

1,041

1,041

8,064

26,646

34,710

591

24,218

62
295

–

–

25,166

9,131

345

88
–

–

3,251

12,815

–

–

–
–

–

–

–

–

–

–
–

–

–

–

1,041

1,041

8,064

26,646

34,710

591

24,218

62
295

3,207

206

28,579

9,131

345

88
1,319

2,945

3,251

17,079

As at 31 July 2013

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions
Share purchase obligation1
Contingent consideration1
Derivative financial liabilities

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables
Deferred consideration1
Contingent consideration1
Share purchase obligation1

1 See note 17.

Next Fifteen Communications Group plc Annual Report 2015

19 Financial instruments continued

Interest-bearing loans and borrowings

The table below provides a summary of the Group’s loans and borrowing as at 31 January 2015:

Current
Variable rate bank loan
Variable rate bank loan
Variable rate bank loan
Fixed rate bank loan

Obligations under finance leases
Non-current
Variable rate bank loan
Variable rate bank loan
Variable rate bank loan
Fixed rate bank loan

Obligations under finance leases

Effective interest rate

2015
£’000

2013
£’000

HSBC Bank base rate + 2.25%
Barclays Bank base rate + 1.5%
Wells Fargo Bank call-loan rate + 2.75%

3.42%

HSBC Bank base rate + 1.60%
Barclays Bank LIBOR + 2.25%
Wells Fargo Bank call-loan rate + 2.75%
3.21%

3.42%

–
–
–
–
40

17,662
–
–
–
17,662
30

–
449
142
591
63

–
8,746
85
300
9, 131
88

Hedge of net investment in foreign entity

A proportion of the Group’s US dollar-denominated borrowings amounting to US$4,800,000 is designated as a hedge of the 
net investment in the Group’s US subsidiary M Booth & Associates, Inc. US$1,700,000 has been designated as a hedge of the 
net investment in the Group’s US subsidiary Blueshirt. A further US$1,000,000 has been designated as a hedge of the net 
investment in the Group’s US subsidiary Connections Media. An additional US$6,600,000 has been designated as a hedge of 
the net investment in the Group’s US subsidiary Story Worldwide LLC.

The fair value of the borrowings at 31 January 2015 is US$14,100,000 (£9,363,000) (FY13: US$12,000,000 (£7,915,000)). 
The foreign exchange loss of £104,000 (FY13: loss of £229,000) on translation of the borrowing to functional currency at the 
end of the reporting period is recognised in a hedging reserve, in shareholders’ equity. As a result of ineffectiveness, £44,000 
(FY13: £Nil) was transferred during the period from the hedging reserve as a credit to the income statement.

20 Share capital

Called-up share capital

Ordinary Shares of 2.5p each:

Allotted, called up and fully paid
At 1 August 2013
Issued in the year in respect of contingent consideration and share purchase obligations 
Issued in the year in satisfaction of exercised share options (note 21)
At 31 January 2015

Fully paid Ordinary Shares carry one vote per share and right to dividends. 

2015 
Number

2013 
Number

59,757,027
631,969
1,408,260
61,797,256

58,148,961
531,343
1,076,723
59,757,027

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74/75
NOTES TO THE ACCOUNTS CONTINUED

21 Share-based payments

The Group uses the Black-Scholes model to calculate the fair value of options on grant date for new issues and modifications. 
At each period end the cumulative expense is adjusted to take into account any changes in estimate of the likely number of 
shares expected to vest. Details of the relevant option schemes are given in note 22. All the share-based payment plans are 
subject to non market performance conditions such as adjusted earnings per share targets and continued employment. 
All schemes are equity-settled. 

In the period ended 31 January 2015 the Group recognised a charge of £2,486,000 made up of; £580,000 (2013: £438,000) 
in respect of employment-related LTIP shares; £1,222,000 (2013: £131,000) in respect performance shares offered in 
respect of consideration for the remaining non-controlling interest acquired in Bourne in 2012 and a transaction whereby a 
restricted grant of equity was given to key management in Story Worldwide in place of a traditional earnout; and £684,000 
(2013: £450,000) in respect of the disposal of a 15% interest in M Booth, and 5% interest in Bite US (note 26).

Movement on options and performance shares granted (represented in Ordinary Shares):

Executive share option scheme

Long-Term Incentive Plan – options
Long-Term Incentive Plan –  
performance shares

Bourne Acquisition Grant

Weighted-average exercise price (p)

Outstanding 
31 July 
2013 
Number 
(‘000)

93

48

4,929

1,340

6,410

1.33

Granted 
number 
(‘000)

Lapsed 
number 
(‘000)

Exercised 
number 
(‘000)

Outstanding 
31 January 
2015 
Number 
(‘000)

Exercisable 
31 January 
2015
Number 
(‘000)

–

–

1,755

–

1,755

–

–

–

(1,232)

(93)

(1,325)

–

(93)

(48)

(1,525)

–

(1,666)

5.11

–

–

3,927

1,247

5,174

–

–

–

–

–

–

–

A total of 1,666,000 share options were exercised during the year ended 31 January 2015 at a weighted average market share 
price of 78p (2013: 1,077,000 at 101p).

The fair value of options granted in the period calculated using the Black-Scholes model:

Fair value of performance shares granted under the LTIP (p)

Share price at date of grant (p)

Risk-free rate (%)

Expected life (years)

Expected volatility (%)

Dividend yield (%)

Jan 2014

April 2014

Nov 2014

69

85

3.00

4

28%

3.04

88

106

2.52

4

28%

2.42

120

144

2.52

4

29%

2.40

Performance shares issued by the Company under the Next Fifteen Communications Group plc Long-Term Incentive Plan are 
granted at a nil exercise price.

Next Fifteen Communications Group plc Annual Report 2015

22 Share options

The Company has issued options over its shares to employees that remain outstanding as follows:

Performance shares

Next Fifteen Communications

Long-Term Incentive Plan

Bourne Acquisition Grant 

Number of shares

Performance 
period start date

Performance 
period end date

Performance 
share grant date

605,000

390,000

1 August 2011

1 August 2011

1,236,000

1 August 2012

20,000

1 August 2012

1,015,000

1 August 2013

1 August 2013

31 July 2015

22 December 2011

31 July 2015

31 July 2016

31 July 2016

31 July 2017

31 July 2017

10 May 2012

7 January 2013

1 May 2013

21 January 2014

16 April 2014

1 February 2014

31 January 2018

14 November 2014

1 August 2012

1 August 2012

1 August 2012

31 July 2016

31 July 2016

31 July 2017

5 April 2012

5 April 2012

5 April 2012

200,000

460,000

3,926,000

613,402

108,247

525,773

1,247,422

5,173,422

Under the Next Fifteen Communications Group plc Executive Share Option Schemes (‘ESOPs’) except as explained hereafter, 
all options are normally exercisable on or after the third anniversary of the date of grant and remain exercisable until the 
tenth anniversary of the date of the grant, to the extent that they have vested. Options will vest in respect of one-third of the 
shares on each of the third, fourth and fifth anniversaries of their date of grant. Options granted to employees in California 
from 23 October 2001 are exercisable at a rate of 20% per year over five years from the date of grant. The vesting of all share 
options granted after 30 November 1999 is conditional on achievement of a performance criterion of the Group’s earnings 
per share growing over a three-year period after the grant by at least 30%.

During the period the Company issued 1,871,652 shares to satisfy the part of the share option exercises/LTIP vesting which 
were initially subscribed for by the ESOP. No shares are now held in treasury (see note 23).

For all awards under the LTIP, performance will be measured over a period of four consecutive financial years of the Group, 
commencing with the financial year in which the award was granted. The conditions are based upon two measures – an 
adjusted earnings per share (‘EPS’) measure and a budgeted profit measure. The level of vesting will be determined using 
the best three of the four years’ performance for each performance measure. The growth of adjusted EPS of the Group 
must exceed the UK Consumer Price Index (‘CPI’) by an average of 10% or more per annum over the performance period for 
50% of the award to vest. If the growth of adjusted EPS over CPI is between an average of 3% and 10% per annum over the 
performance period, between 10% and 50% of the award will vest on a straight-line basis. The remaining 50% of an award 
may vest if the profit of the particular business in which a participant is employed meets its budgeted profit targets over 
the performance period. To the extent that the budgeted profit targets are not met, for every 1% below budget, 5% of the 
award will lapse on a straight-line basis. Employees who work in Group roles will be measured by reference to whole Group 
performance, rather than any particular business unit.

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76/77
NOTES TO THE ACCOUNTS CONTINUED

22 Share options continued

On 5 April 2012 the Group acquired the remaining 20% non-controlling interest in CMG Worldwide Limited (‘Bourne’). 
As part of the settlement, three grants of performance shares were awarded, each of which has the same fair value 
characteristics but different non-market-based conditions attached to them. 721,649 of the options are based on budget 
targets over a four-year period in line with the budget performance targets of the standard LTIP options. These were issued 
in two separate grants, one for 108,247 and the other for 613,402. The grant of 108,247 does not contain any continuous 
employment conditions and is treated as part of the consideration settlement of the 20% non-controlling interest. The grant 
of 613,402 does not contain a continuous employment requirement over the four-year vesting period commencing on 
1 August 2012.

The remaining grant of 525,773 performance shares contains a different performance condition based on a pure profit 
target to be achieved which is based on the average of FY16/FY17 results. These performance shares contain continuous 
employment conditions. The employment condition means that under IFRS 2, those options are deemed to be remuneration 
with the charge spread over that vesting period

23 Investment in own shares

Employee share ownership plan (ESOP)

The purpose of the ESOP is to enable the Company to offer participation in the ownership of its shares to Group employees, 
principally as a reward and incentive scheme. Arrangements for the distribution of benefits to employees, which may be the 
ownership of shares in the Company or the granting of options over shares in the Company held by the ESOP, are made at 
the ESOP’s discretion in such manner as the ESOP considers appropriate. Administration costs of the ESOP are accounted for 
in the profit and loss account of the Company as they are incurred.

At 31 January 2015 the ESOP held Nil (2013: 259,129) Ordinary Shares in the Company, which represents 0% (2013: 0.4%) of the 
Ordinary Share capital. The ESOP reserve of £227 (2013: £221,401) represents the cost of these shares held by the ESOP in the 
Company at 31 January 2015. The nominal value of shares held was £Nil (2013: £6,478), and the market value at 31 January 
2015 was £Nil (2013: £235,807). The right to receive dividends on all shares has been waived.

During the period to 31 January 2015, a number of employees exercised their options. No shares were issued through the 
ESOP in satisfaction of share option exercises (2013: Nil). The ESOP subscribed for 1,406,871 newly issued shares which were 
allotted and immediately disposed of in order to satisfy LTIP vesting for £Nil consideration (2013: 864,128 shares for £Nil 
consideration). No shares were subscribed for, allotted and immediately disposed of in respect of satisfaction of a restricted 
stock arrangement for £Nil proceeds (2013: 87,595 shares for £Nil proceeds).

Treasury shares

At 31 January 2015, the Group held no treasury shares (2013: Nil) at a cost of £Nil (2013: £Nil). 

Next Fifteen Communications Group plc Annual Report 2015

24 Other reserves 

At 1 August 2012

Total comprehensive income for the year

Purchase and take on of shares

Movement due to restricted stock issue as part of acquisition arrangements

Movement due to ESOP share option and LTIP exercises

At 31 July 2013

Total comprehensive income for the year

Purchase and take on of shares

Movement due to ESOP share option and LTIP exercises

At 31 January 2015

ESOP 
reserve1 
£’000

Treasury 
shares 
£’000

Hedging 
reserve 
£’000

Total other 
reserves 
£’000

–

–

(245)

2

22

(221)

–

(35)

256

–

–

–

–

–

–

–

–

–

–

–

(133)

(229)

–

–

–

(362)

(148)

–

–

(510)

(133)

(229)

(245)

2

22

(583)

(148)

(35)

256

(510)

1  The ESOP Trust’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet as if they were treasury shares and presented in 
the ESOP reserve.

25 Commitments and contingent liabilities

Operating leases – Group as lessee

As at 31 January 2015, the Group’s total future minimum lease rentals are as follows:

 2015
Land and 
buildings 
£’000 

5,038

13,611

9,957

28,606

2015
Other 
£’000 

122

234

–

356

2013 
Land and 
buildings 
£’000 

4,945

7,234

–

12,179

2013 
Other 
£’000 

129

350

–

479

In respect of operating leases which will be paid in the following periods:

Within one year

In two to five years

After five years

26 Acquisitions and equity transactions

During the year the following transactions took place:

1.    Set up of an equity incentive scheme for M Booth;

2.    Set up of an equity incentive scheme for Bite NA;

3.     Purchased the trade and assets of US-based business Story Worldwide and set up an equity incentive scheme for 

key management;

4.    The acquisition of UK-based business Republic Publishing;

5.    The acquisition of UK-based businesses Agent3 and Continuous Insight; and

6.    The acquisition of UK-based business Morar Consulting;

More details on each transaction are provided below.

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78/79
NOTES TO THE ACCOUNTS CONTINUED

26 Acquisitions and equity transactions continued

1. M Booth 

On 1 August 2014, Next 15 established a long-term equity-based incentive scheme for the senior management team at 
M Booth to incentivise the new management following the closure of the earnout and exit of the CEO.

As at 31 July 2014, Next 15 owned 100% of the equity in M Booth LLC. On 1 August 2014, new Class B LLC units were issued to 
certain members of M Booth senior management, for £Nil consideration, granting rights to 12% of future equity appreciation 
for the M Booth brand. This transaction created a partnership between Group and the individual executives for U.S tax 
purposes. Additionally, the Class B LLC units holds value based on access to non-cumulative and restricted profit distributions 
on M Booth, LLC operating earnings . Equity appreciation is measured based on a multiple of the Brand operating earnings 
achieved in subsequent years over base line value determined at the date of grant. Any value is realised on any subsequent 
sale of the Class B Units to the Group restricted by defined terms around the timing and pricing formula. The purchase of the 
shares will be settled in Next 15 shares.

The holders of the 12% non-controlling interest have the option of selling 50% of their units back to Next 15 commencing 
at the end of fiscal year 2018 and the remaining 50% interest can be sold by the participant at the end of fiscal year 2019 or 
any subsequent fiscal year or held indefinitely. In the event a unit holder leaves the business, Next 15 have the option to re-
purchase the shares under a consistent pricing formula. 

The allotment of shares is accounted for as an equity settled share-based payment with no performance period resulting in a 
one-off charge (£641,000) to the income statement at inception.

2. Bite NA

On 1 October 2014, Next 15 established a long-term equity-based incentive scheme for the senior management team at Bite 
NA to incentivise a change in the commercial behaviour and to drive improved revenue growth and margin increase.

As at 30 September 2014, Next 15 owned 100% of the equity in Bite Corporation LLC. On 1 October 2014, new Class B LLC 
units were issued to certain members of Bite Corporation senior management, for £Nil consideration, granting rights to 
5% of future equity appreciation for the Bite NA brand. This transaction created a partnership between Group and the 
individual executives for U.S tax purposes. Additionally, the Class B LLC units holds value based on access to non-cumulative 
and restricted profit distributions on Bite Corporation, LLC operating earnings. Equity appreciation is measured based on a 
multiple of the Brand operating earnings achieved in subsequent years over base line value determined at the date of grant. 
Any value is realised on any subsequent sale of the Class B Units to the Group restricted by defined terms around the timing 
and pricing formula. The purchase of the shares will be settled in Next 15 shares.

The holders of the 5% non-controlling interest have the option of selling 50% of their units back to Next 15 commencing at 
the end of fiscal year 2018 and the remaining 50% interest can be sold by the participant at the end of fiscal year 2019 or 
any subsequent fiscal year or held indefinitely. In the event a unit holder leaves the business, Next 15 have the option to re-
purchase the shares under a consistent pricing formula. 

The allotment of shares is accounted for as an equity settled share-based payment with no performance period resulting in a 
one-off charge (£43,000) to the income statement at inception.

3. Story Worldwide 

On 23 September 2014, Next 15 formed SWLLC Acquisition LLC ‘Story Worldwide’, a US based business, for the purpose 
of acquiring certain trade and assets from Story Worldwide LLC ‘Old Story’. On 1 November 2014 Story Worldwide paid 
$6,600,000 for the purchase of certain trade and assets of the Old Story. 

In the post acquisition period, the Story Worldwide business contributed £2,203,000 to revenue and £95,000 to profit 
before tax.

Next Fifteen Communications Group plc Annual Report 2015

26 Acquisitions and equity transactions continued

The following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group. 

Non-current assets
Acquired intangible assets1
Property, plant and equipment

Other receivables

Current assets

Cash and cash equivalents
Other current assets2
Current liabilities
Non-current liabilities

Net assets acquired
Goodwill3

Consideration

Cash consideration

Book value 
at acquisition 
£’000

Fair value
adjustments1
 £’000

Fair value 
to the Group 
£’000

–

442

129

110
1,734

(1,513)
(194)

708

1,941

–

–

–
–

–
–

1,941

1,941

442

129

110
1,734

(1,513)
(194)

2,649

1,733

4,382

4,382

4,382

1  The fair value adjustment relating to intangible assets is due to the recognition of £1,004,000 in respect of customer relationships and £937,000 in respect of 
brand name which will be amortised over six years and 20 years respectively.

2  The fair value receivables acquired is £1,361,000.

3 Goodwill that is expected to be deductible for tax purposes is £1,733,000.

The non-controlling interest is measured as a proportion of net assets.

Following the acquisition of the trade and assets on 1 November 2014, Next 15 established a long-term equity-based incentive 
scheme for the senior management team at Story Worldwide in place of a traditional earnout mechanism. This is in order to 
provide an incentive mechanism for the senior management team at Story Worldwide.

As at 31 October 2014, Next 15 owned 100% of the equity in Story Worldwide. On 1 November 2014, new Class B LLC units 
were issued to certain members of Story Worldwide senior management, for £Nil consideration, granting rights to 50% of 
future equity appreciation for the Story Worldwide brand. This transaction created a partnership between Group and the 
individual executives for U.S tax purposes. Additionally, the Class B LLC units holds value based on access to non-cumulative 
and restricted profit distributions on Story Worldwide, LLC operating earnings. Equity appreciation is measured based on a 
multiple of the Brand operating earnings achieved in subsequent years over base line value determined at the date of grant. 
Any value is realised on any subsequent sale of the Class B Units to the Group restricted by defined terms around the timing 
and pricing formula. The purchase of the shares will be settled in Next 15 shares.

The holders of the 50% non-controlling interest have the option of selling 30% of their units back to Next 15 commencing at 
the end of fiscal year 2018, a further 30% of their interest at the end of fiscal year 2020 and the remaining 40% interest can 
be sold by the participant at the end of fiscal year 2022 or any subsequent fiscal year or held indefinitely. In the event a unit 
holder leaves the business, Next 15 have the option to re-purchase the shares under a consistent pricing formula. 

The allotment of shares is accounted for as an equity settled share-based payment with no performance period resulting in a 
one-off charge (£1,049,000) to the income statement at inception.

Next Fifteen Communications Group plc Annual Report 2015

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80/81
NOTES TO THE ACCOUNTS CONTINUED

26 Acquisitions and equity transactions continued

4. Republic

On 14 January 2014, Next 15 acquired 51% of the issued share capital of Republic Publishing Limited (‘Republic’), a content 
marketing agency based in the UK. 

The initial consideration consisted of cash on completion of £735,000. A working capital payment of £385,000 was paid on 
6 March 2014 to reflect the final balance sheet at the acquisition date. A top-up payment has been paid following the year end, 
(note 30), based on revenue and profit margin targets for the 12 months from acquisition.

Further to this a mechanism is in place to purchase the remaining 49% of the business over the next two to six years. The total 
present value of the share purchase obligation is £2,245,000.

Goodwill of £1,471,000 arises from anticipated profitability and future operating synergies from the acquisition. 

Intangible assets of £1,044,000 have been recognised in respect of customer relationships and will be amortised over 
five years. 

In the post-acquisition period, the Republic business contributed £3,334,000 to revenue and £502,000 to profit before tax.

The following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group. 

Book value 
at acquisition 
£’000

Fair value
adjustments
 £’000

Fair value 
to the Group 
£’000

–

3

682
331

(401)

–

615

1,044

–

–
–

–

(220)

824

1,044

3

682
331

(401)

(220)

1,439

1,471

2,910

1,120

977

2,097

813

2,910

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents
Other current assets1
Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Cash consideration 

Total contingent consideration

Fair value of non-controlling interest

1  The fair value receivables acquired is £331,000. 

The non-controlling interest is measured as a proportion of net assets. 

Following the year end this deal has been restructured, note 30. 

Next Fifteen Communications Group plc Annual Report 2015

26 Acquisitions and equity transactions continued

5. Agent3 and Continuous Insight

On 14 February 2014, Agent3 Limited, a digital marketing consultancy in which Next 15 held a 45% stake, acquired the entire 
issued share capital of UK-based Continuous Insight Limited, a business which provides customer and market insight to large 
business to business enterprise organisations operating in the IT, Telecommunications and Professional Services sectors. 

The initial consideration consisted of 12.5% of the issued share capital in Agent 3 Limited and £760,000 paid in cash at 
completion with a deferred consideration payment of £120,000 which was paid on 14 August 2014. Working capital payments 
of £234,000 and £100,000 were paid on 10 March 2014 and 25 March 2014 respectively to reflect the final balance sheet 
at the acquisition date. Further contingent consideration which is capped at £230,000 has become payable following the 
achievement of certain revenue and profit performance targets over the one year period ended 31 January 2015.

As part of the transaction, Next 15’s holding in Agent3 increased to 54%. This majority stake has therefore resulted in the 
consolidation of Agent3 into the Next 15 group accounts. Next 15 has entered into a shareholders’ agreement under which 
it has an obligation to purchase 14% of the remaining non-controlling interest and an option but not obligation to purchase a 
further 36% of the remaining non-controlling interest over the next three to five years based on the profitability of the business. 

Next 15 also has the option to purchase the minority shareholdings on the cessation of employment of the relevant minority 
shareholders. Any share purchase obligation that may become payable may be satisfied by cash or up to 25% in Next 15 
shares at the full discretion of Next 15.

Goodwill of £1,108,000 arises from anticipated profitability and future operating synergies from the combination. 

Intangible assets of £664,000 have been recognised in respect of customer relationships and £143,000 for Non-compete 
agreements, both of which will be amortised over six years. 

In the post-acquisition period, the Agent3 and Continuous Insight businesses have contributed £3,300,000 to billings and 
£280,000 to profit before tax.

At the acquisition date the fair value of the equity interest in the acquiree was £Nil. The amount of gain recognised as a result 
of remeasuring to fair value the equity interest was £Nil.

The following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group. 

Book value 
at acquisition 
£’000

Fair value
adjustments
 £’000

Fair value 
to the Group 
£’000

Non-current assets
Acquired intangible assets
Property, plant and equipment
Current assets
Cash and cash equivalents
Other current assets1
Current liabilities
Deferred tax liability
Net assets acquired
Goodwill

Consideration
Cash consideration 
Total contingent consideration

Fair value of non-controlling interest

–
47

655
1,040
(1,677)
–
65

807
–

–
–
–
(135)
672

807
47

655
1,040
(1,677)
(135)
737
1,108
1,845

1,214
230
1,444
401
1,845

1  The fair value receivables acquired is £1,040,000.
The non-controlling interest is measured as a proportion of net assets.

Next Fifteen Communications Group plc Annual Report 2015

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82/83
NOTES TO THE ACCOUNTS CONTINUED

26 Acquisitions and equity transactions continued

6. Morar

On 4 December 2014, Next 15 acquired 75% of the issued share capital of Morar Consulting Limited (‘Morar’), an international 
market research consultancy based in London, which measures and advises on brand performance. 

The initial consideration consisted of cash on completion of £1,350,000. An estimated working capital payment of £476,000 
is expected to be paid shortly to reflect the final balance sheet at the acquisition date. Contingent consideration, due in three 
years, has an estimated present value at the date of acquisition of £1,955,000 based on future revenue growth and profit 
margin performance.

Further to this a mechanism is in place to purchase the remaining 25% of the business over the next five years. The total 
present value of the share purchase obligation is £1,319,000. 

Goodwill of £1,913,000 arises from anticipated profitability and future operating synergies from the acquisition. 

Intangible assets of £2,582,000 have been recognised in respect of customer relationships, non-compete agreements and 
Intellectual Property and will be amortised over five, five and three years respectively. 

In the post-acquisition period, the Morar business contributed £430,000 to revenue and £83,000 to profit before tax.

The following table sets out the estimated book values of the identifiable assets acquired and their fair value to the Group. 

Non-current assets
Acquired intangible assets1
Current assets

Cash and cash equivalents
Other current assets1
Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Cash consideration 

Total contingent consideration

Fair value of non-controlling interest

1  The fair value receivables acquired is £228,000.
The non-controlling interest is measured as a proportion of net assets.

Book value 
at acquisition 
£’000

Fair value
adjustments1
 £’000

Fair value 
to the Group 
£’000

–

2,582

2,582

433

532

(356)

–

609

–

–

–

(519)

2,063

433

532

(356)

(519)

2,672

1,913

4,585

1,350

2,438

3,788

797

4,585

Next Fifteen Communications Group plc Annual Report 2015

27 Subsidiaries

The Group’s principal subsidiaries at 31 January 2015 are listed below:

Name
August.One Communications International Limited 
Beijing Text 100 Consulting Services Limited
Bite Communications Corporation 
Bite Communications Limited 
The Lexis Agency Limited 
M Booth & Associates, Inc.
Next Fifteen Communications Corporation 
The OutCast Agency 
Paratus Communications Limited 
Redshift Research Limited 
Text 100 AB 
Text 100 BV 
Text 100 Corporation 
Text 100 SARL 
Text 100 GmbH 
Text 100 International Limited 
Text 100 Italy Srl 
Text 100 Limited 
Text 100 Pte Limited 
Text 100 (Pty) Limited 
Text 100 Pty Limited 
Text 100 SL 
Text Hundred India Private Limited 
Vox Public Relations India Private Limited
Soundbite Communications SARL
Bite Digital Communications Private Limited
Blueshirt Group LLC
Bourne Marketing Group Inc
463 Communications, LLC
Bite Asia Holdings Limited
Bite Marketing Consulting Pte Limited
Bite Communications Hong Kong Limited
Bite Marketing Consulting Pty Limited
Upstream Asia (China) Consulting Limited
Republic Publishing Limited
Agent 3 Limited
Story Worldwide LLC
Morar Consulting Limited
Connection Media LLC
Beyond Corporation Limited
Beyond International Corporation

Country of incorporation
England
China
USA
England
England
USA
USA
USA
England
England
Sweden
Netherlands
USA
France
Germany
England
Italy
England
Singapore
South Africa
Australia
Spain
India
India
France
India
USA
USA
USA
England
Singapore
Hong Kong
Australia
China
England
England
USA
England
USA
England
USA

Directly owned by 
the Company
3

3

3

3
3

3

3

3
3

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Percentage voting  
rights held by Group
100
100
100
100
100
100
100
100
85.9
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
85
89.3
100
76
100
100
100
100
100
51
54
50
75
80
67
67

The above list does not include all the subsidiary companies of Next Fifteen Communications Group plc, as the Directors 
consider that to give full particulars of all Group undertakings would lead to a statement of excessive length. 

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
84/85
NOTES TO THE ACCOUNTS CONTINUED

27 Subsidiaries continued

The principal activity of the subsidiary undertakings is communications consultancy specialising predominantly in the 
technology sector, except for The Lexis Agency Limited, Paratus Communications Limited and M Booth & Associates, Inc., 
which work for clients predominantly in consumer sectors, Redshift Research Limited, which is a research company, Blueshirt 
Group LLC which is an investor and media relations agency, Connections Media and Beyond Corporation Limited and Beyond 
International Corporation which are digital marketing consultancies. 

All subsidiary undertakings operate in the country in which they have been incorporated. 

All subsidiary undertakings listed are included in the consolidated results. 

28 Related-party transactions

The ultimate controlling party of the Group is Next Fifteen Communications Group plc (incorporated in England and Wales). 
The Company has a related-party relationship with its subsidiaries (note 27) and with its Directors.

Transactions between the Company and its subsidiaries have been eliminated on consolidation and are not disclosed in 
this note. 

During the period to 31 January 2015 there were the following related-party transactions:

463 provided consultancy services to Digital Citizens Advisory Alliance (‘DCAA’). A Director of 463 has an interest in this 
company. £133,103 (2013: £95,445) was outstanding at the year end, and there was an expense of £922,056 (2013: £252,412) 
in the period.

Bite US provided PR, marketing and consulting services and sublease office space to Series C LLC in which Next 15 have a 20% 
interest. Income from the sublease was $20,000 (£12,000).

Text 100 France provided services to Sofitel during the year for blogger outreach and community management. The sister-in-
law of a Director at Text 100 has an interest in this company. Income of £9,845 (2013: £15,660) was recognised in the year and 
£Nil is outstanding at the year end.

Text 100 Denmark provided media relations services to Barsmark. A senior executive at Text 100 has an interest in this 
company. Income of £6,685 was recognised in the year and £Nil is outstanding at the year end.

Blueshirt received website design services from Danne Design Corp for website design. One Director has an interest in this 
company through their parent. The cost of services provided was £2,259 (2013: £383) and £1,000 is outstanding at the year 
end (2013: £Nil).

Bite Hong Kong received video editing and shooting services from Merz Productions Ltd in which one of the Bite Directors has 
an interest through their spouse. During the year £9,940 (2013: £3,034) was recognised as an expense and £312 (2013: £Nil) is 
outstanding at the period end.

Agent3 have received research and analysis services from TATA Communications Ltd network services. The wife of a Director 
has an interest in the company. An expense of £1,125 was recognised in the year, there was £Nil outstanding at the period end. 

Bite Australia leased a motor vehicle from the spouse of a Director. An expense of £15,000 was recognised during the year and 
£Nil is outstanding at the year end.

Dividends were paid to Directors of the Company during the year in proportion to their shareholdings in the Company. 
Tim Dyson, Peter Harris and Richard Eyre received dividends of £248,590, £975 and £5,896 respectively. In addition a 
Director’s wife also received £8,134. Key management personnel compensation is disclosed in note 3.

Next Fifteen Communications Group plc Annual Report 2015

29 Operating lease rental receivables

As at 31 January, the Group’s total future minimum lease payments receivable under non-cancellable leases are as follows:

In respect of operating leases which will be receivable in the period:

Within one year

In two to five years

In greater than five years

30 Events after the balance sheet date

Republic

2015 
£’000

2013 
£’000

122

–

82

204

124

24

–

148

Further to the acquisition of the 51% interest in Republic on the 21 January 2014, on 2 April 2015, Next 15 purchased 
the remaining minority interest in Republic for an aggregate consideration of £3,000,000. The consideration comprises 
£1,800,000 in cash, 302,094 shares in Next 15 and a deferred payment of £700,000 which is due to be settled in 2016.

Beyond

On 2 April 2015, Next 15 acquired the remaining 32.8% minority interests in Beyond Corporation Limited and Beyond 
International Corporation ‘Beyond’, its digital experience design agency, for an aggregate consideration of £2,370,000. 
The consideration comprises £2,000,000 in cash with the balance being satisfied in Next 15 shares.

Animl

On 11 March 2015, Next 15 purchased 30% of the issued share capital of Animl Limited, a two-year old creative business, 
for £110,000 and a top up payment. It was founded to deliver ‘a newer, better response to conventional marketing spend’ by 
fusing great storytelling and digital innovation and will work closely alongside The Lexis Agency Ltd, Bite DA and N15’s recent 
acquisition, Morar Consulting.

There is a put and call option to buy the remaining 70% over the next five years.

Placing

On 29 January 2015 the Group announced their intention to place 3,089,862 new Ordinary Shares of 2.5p each in the capital of 
the Company at a price of 145p per Placing Share. On 29 January 2015 the Group further announced the successful placing of 
the new capital by Investec Bank plc. 

The Placing Shares rank pari passu in all respects with the existing Ordinary Shares, including the right to receive all dividends 
and other distributions declared, made or paid after the date of issue.

Encore

On the 27 April, Next 15 purchased 75% of the issued share capital of Encore Digital Media Limited, a programmatic 
advertising technology business, for initial cash consideration of £687,000, with a right to purchase the remaining shares over 
a 5 year period.

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Next Fifteen Communications Group plc Annual Report 2015

 
 
 
86/87
COMPANY BALANCE SHEET

as at 31 January 2015 and 31 July 2013

Fixed assets 

Tangible assets 

Investments 

Current assets 

Debtors: amounts falling due within one year 

Current liabilities 

Creditors: amounts falling due within one year 

Net current liabilities

Total assets less current liabilities 

Creditors: amounts falling due after more than one year

Net assets 

Capital and reserves 

Called up share capital 

Share premium account 

Merger reserve 

Share-based payment reserve 

ESOP reserve 

Other reserve

Profit and loss account 

Equity shareholders’ funds 

Note

2015 
£’000 

 2015 
£’000

 2013 
£’000 

2013 
£’000

3

4

5

6

7

9

9

9

9

9

9

9

9

10,098

10,098

17,232

1,545

8,272

3,075

3,941

–

28,417

2,152

553

75,295

75,848

(7,134)

68,714

(21,312)

47,402

157

70,776

70,933

(3,918)

67,015

(10,066)

56,949

4,508

4,508

8,426

1,494

7,557

3,075

3,183

(221)

28,566

13,295

47,402

56,949

The following notes are an integral part of the financial statements.

These financial statements were approved and authorised for issue by the Board on 27 April 2015. 

P HARRIS
CHIEF FINANCIAL OFFICER

Company number 01579589

Next Fifteen Communications Group plc Annual Report 2015

RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS’ FUNDS

for the 18-month period ended 31 January 2015 and 12-month period ended 31 July 2013

Profit attributable to shareholders

Dividends

Issue of shares

Movement on share-based payment reserve

Movement of own equity shares held in ESOP

Movement on other reserve

Net addition to shareholders’ funds

Opening shareholders’ funds

Closing shareholders’ funds

Company 
period ended 
2015 
£’000

Company 
year ended 
2013 
£’000

(8,137)

(3,006)

(11,143)

766

758

221

(149)

(9,547)

56,949

47,402

3,159

(1,409)

1,750

662

568

(221)

–

2,759

54,190

56,949

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88/89
NOTES FORMING PART OF THE COMPANY  
FINANCIAL STATEMENTS

for the period ended 31 January 2015

1 Accounting policies 

Basis of preparation

The financial statements have been prepared under the historical cost convention and are in accordance with applicable 
accounting standards in the United Kingdom. As permitted by section 408 of the Companies Act 2006 the Company has not 
presented its own profit and loss account. 

Change in year end

The Company has changed the end of its reporting period to 31 January 2015. The period covered by the financial statements 
is therefore 1 August 2013 to 31 January 2015. The reason for this was to better align with clients’ budgeting cycles, the 
majority of whom have December year ends. This means that the amounts presented in the financial statements are not 
entirely comparable.

Merger reserve 

Where the conditions set out in section 612 of the Companies Act 2006 are met, shares issued as part of an acquisition the 
Company records the cost of the investment at the nominal value of the shares issued and records the excess of fair value 
over nominal value as a merger reserve. This is applicable where equity interest is greater than 90%.

Tangible fixed assets 

Tangible fixed assets are stated at cost, net of depreciation. Depreciation is provided on all tangible fixed assets at annual rates 
calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life as follows: 

Office equipment 

20% to 50% per annum straight-line. 

Computer software 

20% to 50% per annum straight-line. 

The carrying values of tangible fixed assets are reviewed for impairment periodically if events or changes in circumstances 
indicate the carrying value may not be recoverable. 

Foreign currencies 

Monetary assets and liabilities denominated in foreign currencies are expressed in sterling at the rate of exchange ruling at 
the balance sheet date. Foreign currency transactions are expressed in sterling at the rates of exchange ruling at the dates of 
the transactions. Exchange gains and losses and translation differences are taken directly to the profit and loss account. 

Financial instruments 

Derivative financial instruments are initially recognised at fair value at the contract date and continue to be stated at fair value 
at the balance sheet date, with gains and losses on revaluation being recognised immediately in the profit and loss account. 
The fair value of derivative financial liabilities is determined by reference to third-party market valuations. 

Leasing transactions 

Operating lease rentals are charged to the profit and loss account in equal amounts over the lease term. 

Pension costs 

Pension costs, which relate to payments made by the Company to employees’ own defined contribution pension plans, are 
charged to the profit and loss account as incurred. 

Investments 

Fixed asset investments are stated at cost less provisions for impairment.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit 
and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further 
excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have 
been enacted or substantively enacted by the balance sheet date.

Next Fifteen Communications Group plc Annual Report 2015

1 Accounting policies continued

Deferred taxation 

Deferred tax is provided in full on timing differences which result in an obligation at the balance sheet date to pay more tax, 
or a right to pay less tax, at a future date, at rates expected to apply when they crystallise, based on current tax rates and 
law. Timing differences arise from the inclusion of items of income and expenditure in tax computations in periods different 
from those in which they are included in the financial statements. Deferred tax is not provided on timing differences arising 
from the revaluation of fixed assets where there is no commitment to sell the asset, or on unremitted earnings of subsidiaries 
where there is no commitment to remit these earnings. Deferred tax assets are recognised to the extent that it is regarded as 
more likely than not that they will be recovered. Deferred tax assets and liabilities are not discounted. 

Share-based employee remuneration 

Details of all grants are disclosed in note 22 of the consolidated financial statements. 

Fair value is measured by use of a Black-Scholes model on the grounds that there are no market-related vesting conditions. 
The expected life used in the model has been adjusted, based on the Board’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations. Details of the risk-free rate and dividend yield used to 
underpin these assumptions are included in note 21 of the consolidated financial statements. The market price on the grant 
date is obtained from external publicly available sources. 

Employee share ownership plan 

The cost of the Company’s shares held by the ESOP is deducted from shareholders’ funds in the Consolidated and Company 
Balance Sheet. Any gain or loss made by the ESOP on disposal of the shares it holds is also recognised directly in shareholders’ 
funds. Other assets and liabilities of the ESOP (including borrowings) are recognised as assets and liabilities of the Company. 

Finance costs 

Finance costs are charged to profit over the term of the debt so that the amount charged is at a constant rate on the carrying 
amount. Finance costs include issue costs which are initially recognised as a reduction in the proceeds of the associated 
capital instrument. 

Dividends 

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. 
Final equity dividends are recognised when approved by the shareholders at an Annual General Meeting. 

Dividends receivable from investments are recognised in the profit and loss account in the period in which they are paid. 

Cash flow statement 

The Company has applied the exemption allowed under FRS 1 and has not presented a cash flow statement. The cash flow 
statement has been presented in the Group financial statements. 

2 Profit and loss account of the Parent Company 

The Parent Company’s loss after tax for the financial year was £8,137,000 (2013: profit after tax of £3,159,000).

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90/91
NOTES FORMING PART OF THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the period ended 31 January 2015

3 Tangible assets

Cost 
At 1 August 2013
Additions 
At 31 January 2015
Accumulated depreciation 
At 1 August 2013
Charge for the year 
At 31 January 2015
Net book value 
At 31 January 2015
At 31 July 2013 

4 Investments

Cost 

At 1 August 2013
Acquisitions1
Additional investment in 100% owned subsidiary2
Investment write off3
Disposal of subsidiary4
At 31 January 2015

Office 
equipment 
£’000

Computer 
software 
£’000

651
44
695

609
22
631

64
42

1,507
535
2,042

1,392
161
1,553

489
115

Total 
£’000

2,158
579
2,737

2,001
183
2,184

553
157

Total 
£’000

70,776

7,221

9,940

(8,483)

(4,159)

75,295

1  On 23 August 2013 the Company purchased the non-controlling interest of Beyond Corporation Limited previously held by David Hargreaves. The NCI accounted 
for 10.4% of the Company. On 14 January 2014, the Company purchase 51% of the issued share capital of Republic Publishing. In December 2014 the Company 
purchased 75% on the issued share capital in Morar Consulting Limited.

2  The additional investment in a subsidiary follows the issue of additional shares by the Company’s 100% subsidiary, August.One International Limited. 
The additional shares were acquired at a premium in order to fund the settlement of contingent and deferred consideration payments for certain US subsidiaries.

3  During the year a number of dormant companies were closed down leading to investment write offs of £629k. In addition the decision was taken to provide 
against the investment in Panther Communications following a period of poor trading within its subsidiaries £7,854k.

4 On 1 August 2013 Bourne UK was sold to Bite Communications Group Limited another 100% owned subsidiary.

The Directors consider the value of investments in subsidiary undertakings to be not less than that stated in the balance sheet 
of the Company. 

The Group’s principal subsidiaries are listed in note 27 of the consolidated financial statements. 

Next Fifteen Communications Group plc Annual Report 2015

5 Debtors

Amounts falling due within one year: 
Amounts due from subsidiary undertakings 
Amounts due from associate
Other debtors 
Prepayments and accrued income 
Deferred tax asset 
Corporation tax
Other taxation
Total debtors 

6 Creditors: amounts falling due within one year 

Overdraft

Trade creditors 

Amounts owed to subsidiary undertakings 

Corporation tax

Other taxation and social security 

Other creditors 

Accruals and deferred income 

Total

7 Creditors: amounts falling due after more than one year 

Bank loan1
Contingent consideration

Total

Company
2015 
£’000

Company
2013 
£’000

8,562
–
561
197
400
247
131
10,098

Company
2015 
£’000

4,038

546

12,227

–

112

104

205

17,232

Company
2015 
£’000

17,662

3,650

21,312

3,115
328
160
799
83
–
23
4,508

Company
2013 
£’000

1,647

202

6,077

4

43

2

451

8,426

Company
2013 
£’000

8,747

1,319

10,066

1 The entire bank facility is secured on guarantees from the guarantor pool.

The bank loans are valued at the net proceeds drawn down at the exchange rates prevailing at the time they are drawn. 
The foreign currency element of the loans is revalued at the prevailing rate at 31 January 2015.

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92/93
NOTES FORMING PART OF THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the period ended 31 January 2015

8 Related-party transactions

During the period the Company received/(paid) the following amounts in respect of head office costs and intercompany 
interest from/(to) undertakings which were not wholly owned at the balance sheet date: 

463 Communications LLC

Agent3 Limited

Beyond Corporation Limited

Beyond International Corporation

Blueshirt Group LLC

Connection Media LLC

M Booth & Associates LLC

The OutCast Agency LLC

Paratus Communications Limited

Republic Publishing Limited

Republic Publishing Corporation

Intercompany Interest

Recharges

Period 
ended 
2015 
£’000

–

(20)

(1)

4

–

–

–

–

–

–

–

Year 
ended 
2013 
£’000

Period 
ended 
2015 
£’000

Year 
ended 
2013 
£’000

–

2

–

(1)

–

–

–

–

–

–

–

39

98

213

153

109

38

217

273

14

63

42

52

–

28

11

41

2

–

92

–

–

–

At 31 January the Company had the following intercompany amounts receivable from/(payable to) the subsidiaries above:

Period 
ended 
2015 
£’000

Year 
ended 
2013 
£’000

9

921

84

337

100

6

21

13

93

79

9

146

9

37

(7)

42

–

(42)

74

2

–

(23)

2

–

(74)

–

–

–

–

–

463 Communications LLC

Agent3 Limited

Animo Agency Limited

Beyond Corporation Limited

Beyond International Corporation

Bite Digital Communications Private Limited

Blueshirt Group LLC

Connection Media LLC

M Booth & Associates LLC

The OutCast Agency LLC

Paratus Communications Limited

Republic Publishing Limited

Republic Publishing Corporation

Morar Consulting Limited

Story Worldwide LLC

Next Fifteen Communications Group plc Annual Report 2015

9 Reserves 

At 31 July 2012
Profit attributable to 
shareholders

Dividends 
Shares issued in 
satisfaction of vested 
share options and 
performance shares
Shares issued to 
existing subsidiaries
Movement in relation 
to share-based 
payments
Movement due to ESOP 
share purchases
Movement due to ESOP 
share option exercises

At 31 July 2013
Profit attributable to 
shareholders

Dividends 
Shares issued in 
satisfaction of vested 
share options and 
performance shares
Shares issued on 
acquisition
Movement in hedging 
reserve
Movement in relation 
to share-based 
payments
Movement due to ESOP 
share purchases
Movement due to ESOP 
share option exercises

Share 
capital 
£’000

1,454

Share 
premium 
account 
£’000

Merger 
reserve 
£’000

Share-based 
payment 
reserve 
£’000

6,935

3,075

2,615

–

–

27

13

–

–

–

–

–

72

550

–

–

–

–

–

–

–

–

–

–

–

–

–

–

568

–

–

1,494

7,557

3,075

3,183

–

–

35

16

–

–

–

–

–

–

82

633

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

173

–

585

–

–

At 31 July 2015

1,545

8,272

3,075

3,941

ESOP
reserve 
£’000

Treasury 
shares 
£’000

–

–

–

–

–

–

(245)

24

(221)

–

–

–

–

–

–

(34)

255

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Other 
reserve 
£’000

28,566

–

–

–

–

–

–

–

Profit 
and loss 
account 
£’000

Total 
£’000

11,545 54,190

3,159

3,159

(1,409)

(1,409)

–

–

–

–

–

99

563

568

(245)

24

28,566

13,295 56,949

–

–

–

–

(149)

–

–

–

(8,137)

(8,137)

(3,006)

(3,006)

–

–

–

–

–

–

117

822

(149)

585

(34)

255

28,417

2,152 47,402

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94/95
FIVE-YEAR FINANCIAL INFORMATION

for the 12-month period ended 31 January (unaudited)

Year ended 
2015 
IFRS 
£’000

Year ended 
2014 
IFRS 
£’000

Year ended 
2013 
IFRS 
£’000

Year ended 
2012 
IFRS 
£’000

Year ended 
2011 
IFRS 
£’000

126,159

109,194

77,108

(555)

(2,577)

(2,864)

1,486

(1,378)

589

(1,967)

57,458

8,893

(29,149)

37,974

(773)

37,202

(1,378)

5,600

17,960

(2,316)

15,644

(5,544)

(3,225)

(14,842)

6,300

(3,006)

2,042

2,844

4.80

(3.23)

(2.91)

118,278

109,427

108,958

98,749

68,988

4,705

(1,382)

3,313

(1,802)

1,511

475

1,036

49,868

(1,920)

(8,048)

37,060

2,840

39,900

1,511

(1,493)

8,976

(1,461)

7,515

(616)

(1,052)

(4,522)

(586)

(1,409)

(3,156)

(163)

2.63

1.73

1.55

92,890

64,705

5,381

(60)

5,332

(1,384)

3,948

485

3,463

90,553

62,465

8,309

(602)

7,707

(2,314)

5,393

333

5,060

48,124

9,903

46,587

11,917

(18,714)

(23,095)

37,070

2,243

39,313

3,948

(600)

8,639

(2,968)

5,671

(705)

(1,736)

(4,473)

(763)

(1,208)

(2,609)

(1,411)

2.36

5.99

11.09

31,778

3,631

35,409

5,393

(471)

11,080

(2,251)

8,829

(2,913)

(1,368)

(8,576)

2,074

(1,045)

160

413

2.10

9.08

7.82

98,629

78,936

54,075

7,338

(1,629)

5,709

(1,712)

3,997

174

3,823

39,496

(2,016)

(9,763)

25,856

1,861

27,717

3,997

(1,143)

8,950

(2,662)

6,288

(2,794)

(1,569)

(5,063)

3,409

(932)

931

2,156

1.89

7.02

6.23

Profit and loss 

Billings 

Revenue 

Staff costs

Operating profit

Net finance (expense)

Profit before income tax

Income tax (expense)

Profit for the year 

Non-controlling interests 

Profit attributable to owners of the parent 

Balance sheet 

Non-current assets

Net current assets 

Non-current liabilities

Total equity attributable to owners of the parent 

Non-controlling interests

Total equity 

Cash flow 

Profit for the year

Non-cash adjustments and working capital movements

Net cash generated from operations

Income tax paid

Net cash from operating activities

Acquisition of subsidiaries net of cash acquired

Acquisition of property, plant and equipment

Net cash outflow from investing activities

Net cash movement in bank borrowings

Dividends paid to owners of the parent

Net cash inflow/(outflow) from financing activities

Increase/decrease in cash for the year 

Dividend per share (p) 

Basic earnings per share (p)

Diluted earnings per share (p)

Next Fifteen Communications Group plc Annual Report 2015

 
Key performance indicator and other  
non-statutory measures
Headline staff costs as a % of revenue1 
Headline EBITDA2
Headline profit before income tax3
Headline earnings per share (p)4
Diluted headline earnings per share (p)4 
Net (debt)/cash5

Year ended 
2015 
IFRS 
£’000

Year ended 
2014 
IFRS 
£’000

Year ended 
2013 
IFRS 
£’000

Year ended 
2012 
IFRS 
£’000

Year ended 
2011 
IFRS 
£’000

68.9

14,609

12,535

14.68

13.23

69.7

10,556

8,271

8.25

7.39

69.1

11,806

5,066

11.09

9.81

69.0

11,557

8,950

11.01

9.48

68.5

9,447

8,027

9.89

8.76

(8,567)

(5,367)

(5,200)

(4,430)

(2,691)

1  Staff costs excluding restructuring costs and charges associated with equity transactions accounted for as share-based payments. See note 5 of the 
financial statements. 

2 Operating profit before depreciation, amortisation and the impact of fraudulent activity.

3 See note 5 of the financial statements.

4 See note 10 of the financial statements.

5 Net debt excludes contingent consideration and share purchase obligations. See note 19 of the financial statements.

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96/97
APPENDIX 1: RESULTS FOR THE 12-MONTH PERIOD TO 
31 JANUARY 2015 AND 31 JANUARY 2014 (UNAUDITED)

1.1 Consolidated Income Statement

Headline results

Billings

Revenue

Total operating charges

EBITDA

Depreciation and Amortisation

Operating profit
Net finance expense

Share of (losses)/profits of associate

Profit before income tax

Tax on adjusted profit

Retained profit

Profit attributable to owners

Profit attributable to minorities

Weighted average number of Ordinary Shares

Dilutive weighted average number of Ordinary Shares

Adjusted earnings per share

Diluted adjusted earnings per share

Statutory results

Revenue

Operating costs

EBITDA

Depreciation and Amortisation

Operating (loss)/profit

Net finance expenses

Share of (losses)/profits of associate

Profit before income tax

Taxation 

Retained profit

Profit attributable to owners

Profit attributable to minorities

Basic (pence)

Diluted (pence)

Next Fifteen Communications Group plc Annual Report 2015

12-months 
ended 
31 January 
2015 
£’000 

126,159

109,194

(94,585)

14,609

(1,883)

12,726
(459)

268

12,535

(2,998)

9,537

8,948

589

12-months 
ended 
31 January 
2014
 £’000 

118,278

98,749

(88,193)

10,556

(1,802)

8,754
(473)

(10)

8,271

(2,867)

5,404

4,929

475

60,949,534

59,770,198

67,633,298

66,718,244

14.68

13.23

8.25

7.39

109,194

(106,179)

98,749

(90,837)

3,015

(3,570)

(555)

(2,577)

268

(2,864)

1,486

(1,378)

(1,967)

589

(3.23)

(2.91)

7,912

(3,207)

4,705

(1,382)

(10)

3,313

(1,802)

1,511

1,036

475

1.73

1.55

1.2 Consolidated Statement of Cash Flow

Net cash inflow from operating activities

Working capital movements

Income tax paid

Net cash from operating activities

Net cash outflow from investing activities

Net cash outflow from financing activities

Cash and cash equivalents at beginning of the year

Exchange gains/(losses) on cash held

Cash and cash equivalents at end of the year

1.3 Segment information

12 months ended 31 January 2015

Revenue

Adjusted operating profit

12 months ended 31 January 2014

Revenue

Adjusted operating profit

1.4: Reconciliation of adjusted items

12-months 
ended 
31 January 
2015 
£’000 

12-months 
ended 
31 January 
2014
£’000 

12.4

5.6

(2.3)

15,644

(14,842)

2,041

6,217

255

9,315

10.5

(1.5)

(1.5)

7,515

(4,522)

(3,156)

6,913

(533)

6,217

UK 
£’000

Europe & 
Africa 
£’000

US 
£’000

Asia Pacific 
£’000

Head Office 
£’000

Total 
£’000

23,754

2,526

18,656

757

8,970

822

9,957

(811)

63,966

14,074

56,528

13,667

12,504

998

13,608

257

–

(5,694)

109,194

12,726

–

(5,116)

98,749

8,754

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract

Unwinding of discount on deferred and contingent consideration and share purchase obligation payable

Charges associated with misappropriation of assets

Income from recovery and sale of misappropriated assets

Cost associated with investigation and response to fraudulent activity

Change in estimate of future contingent consideration and share purchase obligation payable

Charges associated with equity transactions accounted for as share based payments

Share-based payment charge for disposal of equity in a subsidiary to employees

Charge associated with current period restructure

Restructuring and reorganisation costs associated with integrated digital transitions within brands

Charge associated with office moves in San Francisco

Amortisation of acquired intangibles

Impairment of goodwill

Adjusted profit before income tax

12-months 
ended 
31 January 
2015 
£’000 

12-months 
ended 
31 January 
2014
£’000 

(2,864)

(135)

1,911

–

(53)

–

342

1,168

684

1,758

–

1,036

1,688

7,000

12,535

3,313

(155)

1,111

–

(119)

–

(47)

151

–

308

354

–

1,405

1,950

8,271

Next Fifteen Communications Group plc Annual Report 2015

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98/99
APPENDIX 2: RECONCILIATION OF 12-MONTH PERIOD TO 
31 JANUARY 2015 TO AUDITED RESULTS

2.1 Consolidated Income Statement

Billings
Revenue
Adjusted total operating charges
Adjusted EBITDA
Depreciation and Amortisation
Adjusted operating profit
Adjusted net finance expense
Share of (losses)/profits of associate
Adjusted profit before income tax
Adjusted income tax expense
Adjusted profit for the year
Profit attributable to owners
Profit attributable to minorities

Revenue
Operating costs
EBITDA
Depreciation and Amortisation
Operating (loss)/profit
Net finance expenses
Share of (losses)/profits of associate
Profit before income tax
Taxation 
Retained profit
Profit attributable to owners
Profit attributable to minorities

2.2 Consolidated Statement of Cash Flow

Net cash inflow from operating activities
Working capital movement
Income tax paid
Net cash from operating activities
Net cash outflow from investing activities
Net cash outflow from financing activities
Cash and cash equivalents at beginning of the year
Exchange gains/(losses) on cash held
Cash and cash equivalents at end of the year

Next Fifteen Communications Group plc Annual Report 2015

18-months 
ended 
31 January 
2015 
£’000
 (Audited)
185,900
158,495
(137,767)
20,728
(2,769)
17,959
(681)
334
17,612
(4,377)
13,235
12,207
1,028

158,495
(149,711)
8,784
(5,143)
3,641
(3,570)
334
405
516
921
(107)
1,028

18-months 
ended 
31 January 
2015 
£’000 
(Audited)
18.4
0.8
(3.0)
16,176
(17,901)
3,405
8,064
(429)
9,315

12-months 
ended 
31 January 
2015 
£’000
(Unaudited)
126,159
109,194
(94,585)
14,609
(1,883)
12,726
(459)
268
12,535
(2,998)
9,537
8,948
589

109,194
(106,179)
3,015
(3,570)
(555)
(2,577)
268
(2,864)
1,486
(1,378)
(1,967)
589

12-months 
ended 
31 January 
2015 
£’000
(Unaudited)
12.4
5.6
(2.3)
15,644
(14,842)
2,041
6,217
255
9,315

6-months 
ended 
31 January 
2014 
 £’000
(Unaudited) 
59,741
49,301
(43,182)
6,119
(886)
5,233
(222)
66
5,077
(1,379)
3,698
3,259
439

49,301
(43,532)
5,769
(1,573)
4,196
(993)
66
3,269
(970)
2,299
1,860
439

6-months 
ended 
31 January 
2014
£’000
(Unaudited) 
6.0
(4.8)
(0.7)
532
(3,059)
1,364
8,064
(684)
6,217

2.3 Segment information

18-months ended 31 January 2015 (Audited)

Revenue

Adjusted operating profit

12-months ended 31 January 2014 (Unaudited)

Revenue

Adjusted operating profit

6-months ended 31 January 2014 (Unaudited)

Revenue

Adjusted operating profit

2.4 Reconciliation of adjusted items

UK 
£’000

Europe & 
Africa 
£’000

US 
£’000

Asia Pacific 
£’000

Head Office 
£’000

Total 
£’000

33,460

3,299

23,754

2,526

9,706

773

13,778

584

8,970

822

4,808

(238)

92,358

21,016

63,966

14,074

28,392

6,942

18,899

1,208

12,504

998

6,395

210

–

158,495

(8,148)

17,959

–

(5,694)

109,194

12,726

–

(2,454)

49,301

5,233

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract
Unwinding of discount on deferred and contingent consideration and share purchase 
obligation payable

Charges associated with misappropriation of assets

Income from recovery and sale of misappropriated assets

Cost associated with investigation and response to fraudulent activity
Change in estimate of future contingent consideration and share purchase obligation 
payable

Charges associated with equity transactions accounted for as share based payments

Share-based payment charge for disposal of equity in a subsidiary to employees

Charge associated with current period restructure
Restructuring and reorganisation costs associated with integrated digital transitions  
within brands

Charge associated with office moves in San Francisco

Amortisation of acquired intangibles

Impairment of goodwill

Adjusted profit before income tax

18-months 
ended 
31 January 
2015 
£’000 
(Audited)

12-months 
ended 
31 January 
2015 
£’000
(Unaudited)

405

(206)

(2,864)

(135)

2,452

1,911

–

(65)

–

643

1,222

684

2,066

–

1,036

2,375

7,000

17,612

–

(53)

–

342

1,168

684

1,758

–

1,036

1,688

7,000

12,535

6-months 
ended 
31 January 
2014
£’000
(Unaudited) 

3,269

(71)

541

–

(12)

–

301

54

–

308

–

–

687

–

5,077

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100/101
APPENDIX 3: RECONCILIATION OF 12-MONTH PERIOD TO 
31 JANUARY 2014 TO AUDITED RESULTS

3.1 Consolidated Income Statement

Billings
Revenue
Adjusted total operating charges
Adjusted EBITDA
Depreciation and Amortisation
Adjusted operating profit
Adjusted net finance expense
Share of (losses)/profits of associate
Adjusted profit before income tax
Adjusted income tax expense
Adjusted profit for the year
Profit attributable to owners
Profit attributable to minorities

Revenue
Operating costs
EBITDA
Depreciation and Amortisation
Operating (loss)/profit
Net finance expenses
Share of (losses)/profits of associate
Profit before income tax
Taxation 
Retained profit
Profit attributable to owners
Profit attributable to minorities

3.2 Consolidated Statement of Cash Flow

Net cash inflow from operating activities

Working capital movement

Income tax paid

Net cash from operating activities

Net cash outflow from investing activities

Net cash outflow from financing activities

Cash and cash equivalents at beginning of the year

Exchange gains/(losses) on cash held

Cash and cash equivalents at end of the year

Next Fifteen Communications Group plc Annual Report 2015

12-months 
ended  
31 January 
2014
£’000
(Unaudited)
118,278
98,749
(88,193)
10,556
(1,802)
8,754
(473)
(10)
8,271
(2,867)
5,404
4,929
475

98,749
(90,837)
7,912
(3,207)
4,705
(1,382)
(10)
3,313
(1,802)
1,511
1,036
475

6-months 
ended 
31 January 
2014 
£’000 
(Unaudited)
59,741
49,301
(43,182)
6,119
(886)
5,233
(222)
66
5,077
(1,379)
3,698
3,259
439

49,301
(43,532)
5,769
(1,573)
4,196
(993)
66
3,269
(970)
2,299
1,860
439

12-months 
ended 
31 July 
2013 
£’000
(Audited)
113,360
96,069
(86,099)
9,970
(1,751)
8,219
(435)
(79)
7,705
(2,885)
4,820
4,427
393

96,069
(89,935)
6,134
(3,129)
3,005
(841)
(79)
2,085
(1,364)
721
328
393

6-months 
ended 
31 January
 2013 
£’000
(Unaudited)
54,823
46,621
(41,088)
5,533
(835)
4,698
(184)
(3)
4,511
(1,397)
3,114
2,757
357

46,621
(42,630)
3,991
(1,495)
2,496
(452)
(3)
2,041
(532)
1,509
1,152
357

12-months 
ended 
31 January 
2014
£’000
(Unaudited)

6-months 
ended 
31 January 
2014 
£’000 
(Unaudited)

12-months 
ended 
31 July 
2013 
£’000
(Audited)

6-months 
ended 
31 January
 2013 
£’000 
(Unaudited)

10.5

(1.5)

(1.5)

7,515

(4,522)

(3,156)

6,913

(533)

6,217

6.0

(4.8)

(0.7)

532

(3,059)

1,364

8,064

(684)

6,217

9.2

2.0

(2.7)

8,500

(5,084)

(3,871)

8,436

83

8,064

4.7

(1.3)

(1.9)

1,517

(3,621)

649

8,436

(68)

6,913

UK 
£’000

Europe & 
Africa 
£’000

US 
£’000

Asia Pacific 
£’000

Head Office 
£’000

Total 
£’000

3.3 Segment information

12-months ended 31 January 2014  (Unaudited)

Revenue

Adjusted operating profit

6-months ended 31 January 2014 (Unaudited)

Revenue

Adjusted operating profit

12-months ended 31 July 2013 (Audited)

Revenue

Adjusted operating profit

6-months ended 31 January 2013 (Unaudited)

Revenue

Adjusted operating profit

3.4 Reconciliation of adjusted items

18,656

757

9,706

773

19,119

1,146

10,169

1,162

9,957

(811)

4,808

(238)

10,504

(217)

5,355

356

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract
Unwinding of discount on deferred and contingent consideration and share 
purchase obligation payable

Charges associated with misappropriation of assets

Income from recovery and sale of misappropriated assets

Cost associated with investigation and response to fraudulent activity
Change in estimate of future contingent consideration and share purchase 
obligation payable
Charges associated with equity transactions accounted for as share based 
payments
Share-based payment charge for disposal of equity in a subsidiary to 
employees

Charge associated with current period restructure
Restructuring and reorganisation costs associated with integrated digital 
transitions within brands

Charge associated with office moves in San Francisco

Amortisation of acquired intangibles

Impairment of goodwill

Adjusted profit before income tax

S
t
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e
g
i
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p
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t

G
o
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r
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e

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i
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56,528

13,667

28,392

6,942

52,468

11,804

24,332

5,079

12-months 
ended 
31 January 
2014
£’000
(Unaudited)

3,313

(155)

1,111

–

(119)

–

(47)

151

–

308

354

–

1,405

1,950

8,271

13,608

257

6,395

210

13,978

265

6,765

218

6-months 
ended 
31 January 
2014 
£’000 
(Unaudited)

3,269

(71)

541

–

(12)

–

301

54

–

308

–

–

687

–

5,077

–

(5,116)

–

(2,454)

–

(4,779)

–

(2,117)

98,749

8,754

49,301

5,233

96,069

8,219

46,621

4,698

12-months 
ended 
31 July 
2013 
£’000
(Audited)

2,085

(114)

1,167

265

(318)

579

6-months 
ended 
31 January
 2013 
£’000 
(Unaudited)

2,041

(30)

597

265

(211)

579

(647)

(299)

131

450

–

779

–

1,378

1,950

7,705

34

450

–

425

–

660

–

4,511

Next Fifteen Communications Group plc Annual Report 2015

 
 
 
102/103
FINANCIAL CALENDAR AND CONTACTS

Final dividend
Ex-dividend date
Record date
Annual General Meeting 
Payment of 2015 final dividend

9 July 2015
 10 July 2015
14 July 2015
 7 August 2015

Interim dividend
Interim results announcement
Ex-dividend date
Record date
Payment of 2016 interim dividend

13 October 2015
12 November 2015
13 November 2015
11 December 2015

Preliminary results
Full-year results announcement

April 2016

Advisers
Nominated Adviser  
and Brokers

Investec Bank 
Gresham Street 
London 
EC2V 2QP

Auditors

Deloitte LLP 
2 New Street 
Square 
London  
EC4A 3BZ

Registrars 
Capita Asset Services

The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU

Telephone from the UK: 0871 664 0300 
Calls cost 10p per minute plus network extras.  
Lines are open Monday to Friday (9.00 a.m.-5.30 p.m.) 
Telephone from overseas: +44 (0)20 8639 3367 
E-mail: ssd@capitaregistrars.com

Registered Office

Investor relations contact

Solicitors

Bankers

Next Fifteen Communications Group plc 
The Triangle, 5–17 Hammersmith Grove, 
London W6 0LG  
T: +44 (0)20 8846 0770

Peter Harris 
CFO 
T: +44 (0)20 8846 0770 
peter.harris@next15.com

Company Number 
01579589

Registrar

Dentons  
UKMEA LLP 
One Fleet Place 
London  
EC4M 7WS 

HSBC Bank plc 
8 Canada Square 
London  
E14 5HQ

Shareholders who change address, lose their share certificates, want to have dividends paid directly into their bank account 
or otherwise have a query or require information relating to their shareholding should contact the Company’s Registrar using 
the contact information above. Shareholders can also check their details and transaction histories via the Registrar’s website 
at www.capitaregistrars.com.

Dividend Reinvestment Plan

The Company’s Dividend Reinvestment Plan (DRIP) enables shareholders to use their dividends to buy further Next 15 shares. 
Full details of the DRIP can be obtained from the Registrar. If shareholders would like their final 2015 and future dividends to 
qualify for the DRIP, completed application forms must be returned to the Registrar by 13 July 2015.

Unauthorised brokers (boiler room scams)

Shareholders are advised to be wary of scams, where investors are called out of the blue and offered shares that often 
turn out to be worthless or non-existent, or an inflated price for shares they own. These calls come from fraudsters 
operating in ‘boiler rooms’ that are mostly based abroad. While high profits are promised, those who buy or sell shares in 
this way usually lose their money. If you are offered unsolicited investment advice, discounted shares, a premium price 
for shares you own, or free company or research reports, you should note the name of the person and organisation 
contacting you and check that they are properly authorised by the FCA (www.fca.org.uk/register/) before handing over 
any money. If you deal with an unauthorised firm, you will not have access to the Financial Ombudsmen or the Services 
Compensation Scheme if things go wrong. If you think you have been approached by an unauthorised firm, you should 
contact the FCA consumer helpline on 0800 111 6768. More detailed information can be found on the FCA website at 
www.fca.org.uk/consumers/protect-yourself/unauthorised-firms.

Next Fifteen Communications Group plc Annual Report 2015

NOTES
NOTES

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Next Fifteen Communications Group plc Annual Report 2015

 
 
 
104
NOTES CONTINUED

Next Fifteen Communications Group plc Annual Report 2015

Designed and produced by Radley Yeldar www.ry.com

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Next Fifteen Communications Group plc

The Triangle 
5–17 Hammersmith Grove 
London 
W6 0LG

T: +44 (0)20 8846 0770

www.next15.com