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Next Fifteen Communications Group plc
Annual Report 2016

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FY2016 Annual Report · Next Fifteen Communications Group plc
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Next Fifteen Communications Group plc
Annual Report 2016

 
 
 
 
 
 
Next Fifteen Communications Group plc

Annual Report 2016

A specialist 
communications group 
driven by technology

Our aim is to become the home to the world’s best specialist 
digital marketing businesses. We believe that ‘best in class’ will 
beat ‘biggest’ and that technology and data are the new 
cornerstones of marketing. 

Strategic Report
01  Financial and operational highlights

02  At a glance

04  Chairman’s statement

06  Chief Executive Officer’s statement

08  Financial review

12  How we manage our risks

13  Principal risks and uncertainties

Corporate Governance
16  Board of Directors

18  Corporate Governance report

21  Audit Committee report

22  Directors’ Remuneration report

27  Report of the Directors

30  Directors’ responsibilities statement

31 

Independent auditors’ report  

Financial Statements
32  Consolidated income statement

33 

 Consolidated statement of 
comprehensive income

34  Consolidated balance sheet 

35 

 Consolidated statement of changes 
in equity

37  Consolidated statement of cash flow 

39  Notes to the accounts

77  Company balance sheet

78  Statement of changes in equity

79 

 Notes forming part of the Company 
financial statements

87  Five-year financial information

88  Appendix 1

90  Appendix 2

Other Information
93  Financial calendar and contacts

Financial and operational highlights

01

Headline revenue 
£m
£129.8m +18.9%

16 

15 

14 

129.8

109.2

98.7

Statutory retained profit 
£m
£4.5m +384.5%

16 

15 

13 

0.9

0.7

Dividend per share  
pence
4.2p +20.0%

16 

15 

14 

3.5

2.6

4.5

4.2

Headline profit before tax 
£m
£16.1m +28.8%

16 

15 

14 

12.5

8.3

•  Headline revenues increased by 18.9% 
to £129.8m from £109.2m last year; 
statutory revenue for the prior 18-month 
period was £158.5m

16.1

•  Statutory retained profit has increased 

to £4.5m (2015: £0.9m)

•  Organic revenue growth of 7.8% with 

double-digit growth of 14.1% in the US

•  Net debt of £6.6m after £13.4m of 

acquisition-related payments in the 
12-month period

•  Encore, IncrediBull and ODD acquired 
during the period and performing 
to expectations

Headline diluted earnings per share 
pence
16.9p +28.0%

16 

15 

14 

7.4

16.9

13.2

Net debt 
£m
£6.6m -22.7%

16 

15 

13 

1.8

6.6

8.6

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Annual Report 2016 Strategic Report02

At a glance

Our mission is to create 
a new type of integrated 
marketing group

A Group that is centred on the technology of marketing: data, insight, 
analytics, apps, content platforms and, of course, content itself. 

1,350
people

32
offices

14
countries

Our business
We believe that we are creating a strong 
alternative to the major advertising groups 
whose business models still rely heavily on 
traditional advertising revenues.

Our sectors
Digital, digital content, policy 
communications, investor relations, 
marketing software, market research, 
consumer, technology.

Our brands
Next 15 owns 17 marketing businesses. 
The Group comprises agencies spanning 
digital content, marketing, PR, consumer, 
technology, marketing software, market 
research, public affairs and policy 
communications. All brands operate 
as autonomous businesses, allowing 
the Group to service competing clients.

Find out more about our brands
www.next15.com/our-brands

Our clients
Next 15 represents many of the world’s 
most interesting and important companies. 
Making brands famous is in our DNA and is 
behind our name, the origin of which was 
explained by Tim Dyson: “Everyone will be 
famous for 15 minutes, but we care about 
what happens next.”

Next Fifteen Communications Group plc03

Annual Report 2016 Strategic Report04

Chairman’s statement

The plan comes 
together

The Group’s focus on digital forms of marketing is 
delivering both organic growth and profitability. 

Headline revenues for the year were up 18.9% 
to £129.8m; headline profits were up 28.8% 
to £16.1m; and headline EBITDA, as shown 
on page 9, a good indicator of the Company’s 
underlying growth, rose 31.5% to £19.2m. 
Having invested £13.4m in the acquisitions 
of Encore, IncrediBull and ODD and other 
acquisition-related payments, the Group 
ended the year with a strong balance sheet 
showing a conservative £6.6m of net debt.

Several years ago we announced a plan to 
focus the Group’s efforts on key markets and 
simplify its business model. These steps are 
now bearing fruit. The business in Asia has 
returned to growth in the second half of the 
year and has seen margins improve to 
double digits. In EMEA, where some smaller 
operations were closed, there is a similar 
trajectory, albeit a year behind APAC. In the 
UK, the plan to invest in acquisitions 
is showing encouraging results as Morar, 
Encore and ODD enhance revenues and 
margins. The US continues to be the 
powerhouse of the Group. It again delivered 
double-digit organic growth of 14.1% and 
strong operating margins. 

Next 15 agencies continue to serve an enviable 
client list – many of the most exciting and 
forward-thinking companies in the world. 
Google (now Alphabet), IBM, Facebook, 
Amazon, American Express and Unilever are 

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Next Fifteen Communications Group plc05

all significant clients, alongside a number 
of earlier stage, disruptive businesses. 
During the year the Group added Oculus, 
Moneysupermarket.com and Etsy and 
suffered no material losses. The Board 
attributes this performance to a rounded 
client offer of sector expertise, creative 
ingenuity, digital marketing skills and 
technology-driven solutions. 

We continue to believe that marketing 
technology expertise is a competitive advantage 
which will account for an ever greater share 
of marketing budgets. Understanding how 
to use that technology to reach and engage 
customers is crucial and is a relatively new 
skill in the sector. Next 15 is well placed in 
this regard. It has built an impressive group 
of people capable of deploying multiple 
technology platforms to drive measurable 
value for their clients. 

Since the year end, the UK portfolio has 
been further enhanced by the acquisitions 
of Publitek, a specialist tech content agency, 
and Twogether, a technology-focused 
digital agency. 

Looking ahead, the Group has made a good 
start to the new financial year with trading 
patterns continuing the momentum of the 
second half of our last fiscal year. As a result, 
the Board is recommending the payment 

of a final dividend for the 12 months to 
31 January 2016 of 3.0p per share which 
would represent a total dividend of 4.2p 
for the year to 31 January 2016, an increase 
of 20%.

Next 15 has built a strong portfolio of 
modern, technology-driven marketing 
businesses; the Group operates in most of 
the world’s most important markets and can 
name many of the world’s most important 
companies as its customers. But all of this has 
been possible because of the talent of the 
people who show up for work in our offices 
around the world every day. On behalf of the 
Board and our shareholders, I thank them for 
the quality and consistency of their work on 
behalf of our clients. 

Across the 17 different businesses that now 
make up Next 15, I believe we have a line-up 
that can rival any of the most progressive 
marketing organisations in the world. 
This is the key to further progress in the 
year to come.

Richard Eyre
Chairman
11 April 2016

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Annual Report 2016 Strategic Report06

Chief Executive Officer’s statement

The Group today has 
a great opportunity

As always I want to devote most of my letter to the road ahead, 
rather than the road we’ve just travelled. That ground is being 
well covered by our Chairman, Richard Eyre, in his letter. 

However, I should point out that the last year 
has been another very good one for the Group. 
We have again seen strong organic growth 
which, coupled with some well-performing 
acquisitions, has delivered record revenues 
and profits. Headline revenues stood at £129.8m, 
up 18.9% on last year, while headline profits 
rose 28.8% to £16.1m. Headline EBITDA, as 
shown on page 9, was up 31.5% to £19.2m 
and our balance sheet remained strong with 
net debt of just £6.6m leaving us well placed 
to make further investments. And as a sign of 
our confidence in the business, the Board has 
proposed a final dividend of 3.0p per share, 
an increase of 20% over last year.

These results show that we have made good 
investments and that our bet on ‘best rather 
than big’ has proved a good one. In the last 
year it has become increasingly clear that 
customers care far less about the size of their 
marketing partners and far more about their 
ability to deliver real-time, measurable results 
for them. What has also become clear is that 
the importance of technology in marketing 
is accelerating. Marketing is now, in our view, 
a technology-driven activity. This is evident 
in the increasing proportion of marketing 
spend being allocated to technologies or 
the application of technology. 

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Next Fifteen Communications Group plc07

The year ahead looks set to be an interesting 
one with elections in the US, a referendum 
in the UK on the EU and the continual 
backdrop of troubles in the Middle East. 
But then, as Richard recently said to me, 
“uncertainty is the stage on which we play”. 
As I sit here today I’m confident that Next 15 
will have another good year. We have an 
incredibly strong team doing amazing work 
for many of the world’s best companies. 
That’s a great place to start.

All the best,

Tim Dyson
Chief Executive Officer
11 April 2016

The Group today has a great opportunity to 
create a totally different type of marketing 
partner for the world’s best companies. Unlike 
the major holding companies whose business 
models rely on advertising spend, we can 
offer solutions that are technology driven 
but channel neutral. We can create engaging 
content that will connect with customers on 
any platform, be it a smartphone, a laptop or 
their television. We can also create technology 
that connects people to content, some of 
which already exists, in ways and at times 
that are far more effective than a new TV ad 
that is being shown during a re-run of a 
TV soap opera. 

In the old world, marketing fitted into media 
and took what it could get. Today technology 
has stripped away the restrictions that media 
placed on marketing, allowing companies the 
freedom to create marketing programmes 
that can adapt real-time. Put another way, in 
the old world the vast majority of marketing 
never reached its intended audience. When 
it did, it was either at the wrong time or in a 
way that was out of context. Today, thanks 
to technology, companies can create far 
more effective marketing programmes that 
surprise and delight rather than annoy. 
In time this will enable brands to get far 
more creative, thus bringing us full circle.

For some time we have believed that the 
internet is now the most important platform 
for a company’s brand. The days of television 
and newspapers holding that position are 
long gone. Such a seismic shift in the marketing 
hierarchy requires businesses like ours to 
rethink the way that we tackle everything. 
For example, great creative was often the 
starting point for old-world campaigns. 
Today, knowing which technologies can 
best deliver a campaign is often far more 
important. I still believe there is a strong 
role for creative, but technology and 
insight skills are very much its equal.

It is against this backdrop that we have 
continued to invest in our current businesses 
such as OutCast, Text 100 and M Booth but 
have also added business such as Agent3, 
(our first pure software business), ODD, 
Publitek, Twogether, Encore and Morar. 
The reason we’ve added these business 
says more about the people inside them 
than anything and, of course, the skills 
they possess. 

If there are skills we will hire more of in the 
next few years they are content specialists, 
data scientists and software developers. 
A few years ago, only the first of these was 
on the list and the idea of these others being 
so important to us would likely have surprised 
many of you. However, our skills base needs 
to map on to the way marketing is and will 
be delivered going forwards. So you should 
expect us to continue to seek out people 
and businesses that map on to these areas.

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Annual Report 2016 Strategic Report08

Financial review

Another year of 
significant progress 
across the Group

We have improved each of our key performance indicators, 
with a strong revenue performance and improving operating 
margin leading to a record profit outcome.

Overview
In April 2014 the Group announced its 
intention to change its accounting reference 
date and financial year end from 31 July to 
31 January. Accordingly, the statutory accounts 
cover the 12 months to 31 January 2016 
compared with the previously audited 
18-month period to 31 January 2015. 

In order to better aid shareholders’ 
understanding of the underlying performance 
of the business, I have focused my comments on 
the headline performance of the business for 
the 12 months to 31 January 2016 compared 
with the 12 months to 31 January 2015. 
The commentary refers to financial measures 
which have been adjusted to take account 
of amortisation, impairments, restructuring 
charges and certain other non-recurring items. 
A reconciliation between the 12 months to 
January 2015 and 18 months to January 2015 
is included in the appendices on pages 88 to 92.

Statutory revenues for the year were £129.8m 
(2015: £158.5m) which resulted in an operating 
profit of £8.4m, up 132% from £3.6m in the 
prior period. Diluted earnings per share were 
5.6p, up from a 0.2p loss in the previous 
18-month period.

Review of headline results 
to 31 January 2016
Group profit and loss account
The last 12 months have been another period 
of significant progress across the Group. 
We have succeeded in growing the revenues 

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Next Fifteen Communications Group plcKPIs

Headline operating profit 
£m
£16.5m +29.9%

16 

15 

14 

16.5

12.7

8.8

at our US businesses at a double-digit organic 
rate whilst achieving an operating profit margin 
in excess of 20%. M Booth and Beyond US have 
had stellar performances whilst OutCast, 
Connections Media and Blueshirt have 
continued to deliver solid results.

In addition, we have implemented a series 
of operational improvements which have 
resulted in an increase in the operating 
margins of our non-US operations. We have 
improved the efficiency of a number of our 
UK businesses whilst acquiring high-growth, 
high-margin agencies in Morar, Encore and 
ODD. Since the year end we have also 
acquired two technology-focused digital 
agencies in Publitek and Twogether. 

We have also benefited from the merger 
of our agencies in APAC and EMEA where 
trading improved as the year progressed in 
both markets.

In total for the 12 months to January 2016, 
the Group delivered headline revenue of 
£129.8m, headline operating profit of £16.5m, 
headline profit before income tax of £16.1m 
and headline diluted earnings per share of 
16.9p. This compares with headline revenue 
of £109.2m, headline operating profit of £12.7m, 
headline profit before income tax of £12.5m 
and headline diluted earnings per share of 
13.2p for the 12 months to 31 January 2015. 

The Group headline operating margin increased 
to 12.7% from 11.7% in the prior period. 

09

Growth 
%

18.9

31.5

29.9

28.8

28.0

Headline operating profit margin 
%
12.7%

Headline EBITDA  
£m
£19.2m +31.5%

16 

15 

14 

12.7

11.7

8.9

16 

15 

14 

19.2

14.6

10.6

Year to
31 January 
2016
£m

Year to 
31 January 
2015
£m

129.8

19.2

16.5

12.7%

(0.4)

0.0

16.1

22.0%

16.9p

Year to
31 January 
2016
£m

129.8

4.5

5.6p

109.2

14.6

12.7

11.7%

(0.5)

0.3

12.5

23.9%

13.2p

18 months to
31 January 
2015
£m

158.5  

0.9  
(0.2)p  

Earnings
Diluted headline earnings per share have 
increased by 28% to 16.9p for the year to 
January 2016 compared with 13.2p achieved 
in the prior period, as a result of improved 
profits and lower tax rates. 

Headline results

Revenue

EBITDA

Operating profit

Operating profit margin

Net finance expense

Share of profits of associate

Profit before income tax

Tax rate on adjusted profit

Diluted earnings per share

Statutory results

Revenue

Retained profit

Diluted earnings per share

Taxation
The tax rate on the Group’s headline profit 
for the year to January 2016 was at a rate 
of 22.0%, compared to the statutory period 
of 20.0%. This was lower than the rate achieved 
in previous periods of approximately 23.9% 
as we benefited from a higher proportion 
of our profit coming from lower tax regimes 
such as the UK, the reduction in the rate of 
corporation tax in the UK to 20% and the 
successful resolution of a number of historic 
tax queries. I would anticipate the tax rate on 
adjusted profits remaining at approximately 
22% for the foreseeable future.

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Annual Report 2016 Strategic Report 
 
 
 
 
10

Financial review continued

Segmental review
US
Our US businesses have continued to perform 
strongly led by our Beyond, OutCast, M Booth, 
Connections Media and Blueshirt agencies. 
In the year to 31 January 2016 revenues grew 
by 30% to £83.5m from £64.0m which equated 
to an organic growth1 rate of 14%, taking 
account of movements in exchange rates and 
acquisitions over the last two years. Margins 
have remained consistently strong at above 
20% but were impacted marginally by the 
acquisition of Story Worldwide which had a 
disappointing performance. We incurred £0.5m 
in restructuring the business to align the cost 
base with the anticipated revenue and we 
are expecting a much improved operating 
performance in the current financial year. 
The headline operating profit from our US 
businesses was £17.5m compared with 
£14.1m in the previous 12 months to 
31 January 2015.

Segmental information

UK
The UK businesses have showed a much 
improved performance, with revenue increasing 
by 17% to £27.9m from £23.8m in the prior 
period. Headline operating profit increased 
to £3.8m from £2.5m in the prior year with 
the headline operating margin increasing 
to 13.6% from 10.6% in the prior period. 

Lexis and Bite UK have continued to improve 
their operational performance, whilst we merged 
our agencies Text 100, Republic and IncrediBull 
under the Text 100 brand with effect from 
1 February 2016, which will lead to a broader 
product offering and operational efficiencies 
going forward. We merged our two research 
agencies under the Morar brand during 
the year and this has led to an improved 
performance in the second half. Finally, 
we acquired ODD, the fashion and lifestyle 
creative agency, in December 2015 and it 
has made an encouraging start. 

EMEA
We delivered a much improved underlying 
trading performance in EMEA in the second 
half and expect this to continue into the current 
financial year. We incurred an exceptional 
restructuring cost of £0.9m, whilst we continued 
to focus our efforts in EMEA on markets of 
potential scale and therefore decided to exit 
both South Africa and Denmark and reduced 
the cost base in other markets in line with 
their operational performance. 

APAC
APAC produced an encouraging performance 
as we benefited from the restructuring we 
undertook last year. The operating margin 
improved to 11.5% from 8.0% in the prior 
period and we see scope for further 
improvement in operating margin in 
the current financial year. 

31 January 2016

Headline revenue

Headline operating profit

Headline operating margin

31 January 2015

Headline revenue

Headline operating profit

Headline operating margin

UK
£’000

27,885 

3,805 

13.6%

23,754 

2,526 

10.6%

EMEA
£’000

6,426 

452 

7.0%

8,970 

822

9.2%

USA
£’000

APAC
£’000

Head office
£’000

Total
£’000

83,456

17,492 

21.0%

63,966 

14,074 

22.0%

11,990 

1,380 

11.5%

12,504 

998 

8.0%

–

(6,610)

–

–

(5,694)

–

129,757 

16,519 

12.7%

109,194 

12,726 

11.7%

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

1  

 Organic growth is the constant currency growth for the 12 months to 31 January 2016 compared to the 12 months to 31 January 2015, excluding the effect of acquisitions made during 
those periods.

Next Fifteen Communications Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
11

Year to 
31 January
2015 
£m

Balance sheet
The Group’s balance sheet remains in a healthy 
position with net debt as at 31 January 2016 
of £6.6m. 

Treasury and funding 
On 8 March 2016 the Group entered into 
a new extended four-year £30m revolving 
credit facility with HSBC. The facility is primarily 
used for acquisitions and is due to be repaid 
out of the trading cash flows of the Group. 
The facility is available in a combination of 
sterling, US dollar and euro at an interest margin 
ranging from 1.60% to 2.0% dependent upon 
the level of gearing in the business. The Group 
also has a US facility of $6m which is available 
for property rental guarantees and US-based 
working capital needs. 

As part of the facility, Next 15 has to comply 
with a number of covenants, including 
maintaining the multiple of net bank debt 
before earn-out obligations to adjusted EBITDA 
below 1.75x and the level of net bank debt 
including earn-out obligations to adjusted 
EBITDA below 2.5x. Next 15 has ensured that 
it has complied with all of its covenant 
obligations with significant headroom.

Peter Harris
Chief Financial Officer
11 April 2016

Cash flow

Headline cash flow KPIs

Net cash inflow from operating activities

Working capital movement

Net cash generated from operations

Income tax paid

Investing activities 

Dividend paid to shareholders

Headline cash flow
The net cash inflow from operating activities 
for the year to 31 January 2016 increased to 
£16.1m from £12.4m in the prior period. Our 
management of working capital remained 
strong and this resulted in our net cash 
generated from operations before tax being 
£16.3m. Income taxes paid increased to 
£3.0m from £2.3m in the prior period reflecting 
the higher level of profitability.

We have increased our investment in 
acquisitions and capital expenditure from 
£14.8m to £20.2m reflecting the acquisitions 
of Encore, IncrediBull and ODD and the early 
buyouts of Republic and Beyond as well as 
capital expenditure on the property moves 
in London and New York.

Year to 
31 January
2016 
£m

16.1

0.2

16.3

(3.0)

(20.2)

(2.4)

12.4

5.6

18.0

(2.3)

(14.8)

(3.0)

The investment in acquisitions and capital 
expenditure was in part financed by the two 
placings which occurred in the year, raising a 
net £12.1m cash for the Group.

Dividends paid to Next 15 shareholders 
decreased to £2.4m from £3.0m in the prior 
period, partly reflecting the impact of the 
change in the Group’s financial year end. 
Interest paid to the Group’s banks reduced 
marginally to just over £450k.

Statutory cash flow
The statutory net cash flow from operating 
activities was £16.1m compared with £18.4m 
in the 18 months to 31 January 2015.

Headline results represent the audited performance for the 12 months to 31 January 2016, compared with the unaudited figures for the 12 months to 31 January 2015, adjusted to exclude 
amortisation, impairments, restructuring charges and certain other non-recurring items. These are reconciled to the audited statutory numbers in the appendices on pages 88 to 92.

Annual Report 2016 Strategic Report12

How we manage our risks

Risk management

Next 15 is exposed to a variety of risks that can have financial, operational 
and regulatory impacts on our business performance. The Board recognises 
that creating shareholder returns is the reward for taking and accepting 
risk. The effective management of risk is therefore critical to supporting 
the delivery of the Group’s strategic objectives.

Risk management and internal control
The Board has ultimate responsibility for the 
Group’s system of internal control and for 
reviewing its effectiveness at least annually. 
This control system is designed to manage 
rather than eliminate risk of failure to achieve 
business objectives and to provide reasonable 
but not absolute assurance that assets are 
safeguarded against unauthorised use or 
material loss, that its transactions are properly 
authorised and recorded and that material 
errors and irregularities are prevented or, failing 
which, are discovered on a timely basis. 

The Board has established a continuous process 
for identifying, evaluating and managing 
the significant risks the Group faces and for 
determining the nature and extent of the 
significant risks it is willing to take in achieving 
its strategic objectives. The Board regularly 
reviews the process, which has been in place 
for the period ended 31 January 2016 and up 
to the date of signing the annual report and 
accounts to safeguard the Group’s assets and 
enhance over time the value of shareholders’ 
investment. The Board also regularly reviews 
the effectiveness of the Group’s system of 
internal control in accordance with revised 
guidance on internal control published by 
the Financial Reporting Council.

Internal controls review
The Group’s internal control and risk 
management activities are managed through 
two primary activities: Board-led business 
risk reviews plus a supporting set of internal 
controls, and an Internal Audit review of the 
design and operation of internal controls.

Business risk reviews
Business risk evaluation takes place at operating 
company and Board level. Having identified 
risks, operating companies regularly monitor, 
review and update the risks, assessing the extent 
and likelihood of each risk. The principal risks 
of the Group are subject to review by the 
Board, which produces a significant risks 
review for the Group.

Internal Audit
The Group formed an Internal Audit function 
in 2012 to provide assurance over the Group’s 
control environment with lead internal auditors 
in the US and the UK. A risk-based approach 
is used to prioritise the focus of Internal Audit. 
The team maintains a detailed understanding 
of the processes and controls in place around 
the Group and regularly highlights control 
recommendations to management in 
adherence with a standardised Group controls 
matrix. This is supported by a monthly 
self-certification checklist submitted by 
local finance teams to confirm that controls 
identified are continuing to operate. The 
next phase of the controls work, which has 
commenced this year, is to test the operating 
effectiveness of the controls identified on a 
periodic and rotational basis. 

The Internal Audit function also has responsibility 
for reviewing the operating companies’ 
balance sheets on a monthly basis to provide 
greater comfort to the Group finance team, 
as well as ad hoc pieces of work, such as audits 
of financial results used to determine earn-out 
payments and due diligence on acquisitions.

The Board gains assurance over the adequacy of 
design and operation of internal controls across 
the Group through the following process:

•  significant findings from Internal Audit 

engagements are reported to management, 
the executive Directors and the Audit 
Committee. Reporting covers significant 
risk exposures and control issues, including 
fraud risks, governance issues and other 
matters needed or requested by the Board;

•  depending on the risk associated with any 
weaknesses noted, recommendations 
made are followed up and reported on 
routinely; and

• 

Internal Audit independently reviews 
the risk identification procedures and 
control processes implemented by 
management and advises on policy 
and procedure changes.

Internal Audit presents findings of reports 
to the Audit Committee at each Audit 
Committee meeting. 

During the course of its review of the risk 
management and internal control systems, 
the Board has not identified nor been advised 
of any failings or weaknesses, which it has 
determined to be significant. Therefore a 
confirmation in respect of necessary actions 
has not been considered appropriate.

Whistle blowing and UK Bribery Act 2010
Whistle blowing procedures are in place for 
individuals to report suspected breaches of 
law or regulations or other malpractice. The 
Group has implemented an anti-bribery code 
of conduct which is intended to extend to all 
the Group’s business dealings and transactions 
in all countries in which it or its subsidiaries 
and associates operate.

Next Fifteen Communications Group plcPrincipal risks and uncertainties

13

The system of risk management used to identify the principal risks 
facing the Group is described on page 12. Risk identification and 
evaluation, including the nature, likelihood and materiality of the risks 
affecting each Group business, is owned and assessed by management 
and reviewed periodically. The Board and the Audit Committee 
review risks and assess and monitor actions to mitigate them.

On the basis of these assessments, the risks outlined below are those 
that the Group believes are the principal and material risks. The matters 
described below are not intended to be an exhaustive list of possible 
risks and uncertainties and it should be noted that additional risks, 
which the Group does not consider material, or of which it is not 
aware, could have an adverse impact.

Risk description 

Operational risk

Mitigating actions

Reliance on key customers
Losing a major client unexpectedly can have a significant 
impact on the resourcing, revenue and profit of an individual 
brand. The impact of this will depend on the brand.

Staff retention and recruitment
The Group relies on highly skilled employees, who  
are vital to its success in building and maintaining  
client relationships and winning new work.  
The market for these employees is competitive.

Cyber security risk
The Group notes the increased risk facing companies 
from third-party attempts to exploit weaknesses in 
cyber security, which is constantly evolving. 

Inadequate security could lead to business disruptions, 
damage to reputation and loss of assets.

The Group’s strategy is to build a portfolio of brands which is diversified across 
different communications markets and geographic regions. Regular client 
feedback is sought (for instance, via client surveys) and appropriate steps  
are taken to retain existing clients.

The Board regularly reviews the Group’s reliance on key customers through 
top ten client analysis and reviews of customers with revenues greater than 
US$1m per annum. The Group is not deemed to be overly reliant on any 
one customer.

The Remuneration Committee considers the retention and incentive 
mechanisms in place for key personnel at both brand and Group level, and 
reviews remuneration trends across the Group.

The Group’s human resources teams seek to recruit skilled employees and to 
offer exciting and challenging career opportunities with competitive 
remuneration and benefits. Policies are regularly reviewed to ensure high 
levels of staff motivation and development. Where possible the businesses 
ensure that client relationships are maintained as a team rather than by 
an individual.

Access controls, firewalls and virus checkers are in place and a review of the 
current IT infrastructure is underway which will be used to inform future 
upgrade programmes. IT security training has been carried out with relevant 
staff and will be done on a rolling, regular basis.

At the Group’s annual strategy meetings in San Francisco an external cyber risk 
consultant was invited to present to all brand leaders, to further educate the 
Group on the increasing risks associated with cyber fraud. 

Annual Report 2016 Strategic Report14

Principal risks and uncertainties continued

Risk description 

Mitigating actions

Operational risk continued

Technology/IT infrastructure
The risks associated with the IT environment include 
failure to deliver projects on time and on budget and 
lack of management information.

The Group has grown, both organically and by 
acquiring new businesses, which has resulted  
in the use within the Group of a number of  
legacy accounting and operating systems. 

Speed of change in the digital marketing space
As the marketing and communications landscape evolves 
through the opportunities provided by digital channels, 
there is a risk that some businesses lack the resource to 
transition effectively.

Acquisitions
The Group pursues acquisitions as part of its overall 
growth strategy. Such acquisitions may not realise 
expected benefits. Integration of acquired businesses 
can be challenging and time consuming.

Misappropriation of assets
Particularly in smaller brands with fewer opportunities to 
segregate duties, there is a risk that, without appropriate 
oversight and review, there could be fraudulent activity or 
misreporting of financial information.

Earn outs
The Group operates a number of earn-out mechanisms 
and incentive schemes. This gives rise to a local risk of 
management override and financial misreporting. 

In addition, the accounting for the obligations at Group level 
involves the use of judgements which are deemed to 
be significant.

The Group is engaged in the implementation of a common finance 
IT platform which will give the Group greater visibility over the effectiveness 
and appropriateness of local controls. The implementation is supported 
by consultants and, where possible, by using internal teams to reduce  
the risk of relying on third parties. 

The Group ensures that there are appropriate business continuity plans 
in place and Internal Audit assesses the appropriateness of these plans. 
In addition, the Group has insurance cover in place to mitigate against 
business disruption.

The Group follows a strategy of focusing on digital and content offerings 
and providing an integrated communications service (content, digital and 
traditional PR), underpinned by building appropriate skill sets within the 
businesses. The Group’s Board has extensive digital, technology and 
commercial experience in the media and technology sectors.

Robust due diligence is performed prior to all acquisitions, with 
representations, warranties and indemnities being obtained from vendors 
where possible. The consideration paid for a business typically includes 
a significant element of deferred consideration, contingent upon future 
performance. Vendors are usually subject to a long-term earn out 
arrangement to ensure their retention within the Group. The Internal Audit 
function works with newly acquired businesses to ensure that they are 
assimilated into the Group’s control environment.

Overseen by the Audit Committee, the Internal Audit function provides 
assurance of the Group’s control environment, with particular focus given 
to segregation of duties.

The consolidation of the Group’s banking facility under HSBC gives the Group 
greater control and visibility over its cash balances.

The Audit Committee reviews accounting for earn outs and the significant 
judgements used in the preparation of earn-out liabilities. Internal audits are 
performed on any local accounts involved in the determination of earn-out 
or incentive scheme obligations.

Next Fifteen Communications Group plc15

Risk description 

Political risk

Uncertainty over EU referendum 
The UK referendum on whether Britain should remain 
in the European Union is causing uncertainty over the 
economic outlook for the UK. 

Financial risk

Liquidity risk
Cash outflows related to significant acquisition-related 
obligations are unevenly spread throughout the year. 

There would be a risk to the business if working capital 
was not appropriately managed to maximise the growth 
of the business. 

There is an undiversified risk around going concern if 
there is a breach of covenants. 

Currency risk
As a result of global operations the Group’s results can 
be affected by movements in foreign exchange rates 
against sterling. The Group has transactional currency 
exposure in the US, EMEA and APAC, including foreign 
currency bank accounts. 

Compliance with laws and regulations
The Group operates in a large number of jurisdictions 
and, as a consequence, is subject to a range of 
regulations. Any failure to respond quickly to legislative 
requirements could result in civil or criminal liabilities, 
leading to fines, penalties or restrictions being placed 
upon the Group’s ability to trade resulting in reduced 
sales and profitability and reputational damage.

Mitigating actions

74% of the Group’s revenue comes from the US and APAC, which are expected 
to be largely unaffected by the outcome of the referendum. 

The Group has not yet noticed any effect of the referendum on the UK and 
EMEA businesses but will continue to monitor the situation closely.

The Board has always maintained a prudent approach to taking on debt and 
the Group manages its risk of a shortage of funds with a mixture of long and 
short-term committed facilities. In 2014 the Group agreed a £20m revolving 
loan credit facility with HSBC Bank available in multiple currencies, replacing 
the previous £16m Barclays facility. On 8 March 2016 the Group entered into 
a new extended four-year £30m revolving credit facility with HSBC. The US has 
the largest working capital requirements due to the size of operations. All US 
cash is swept each night, which allows the working capital to be monitored 
centrally and used to maximum benefit.

In addition global and local short-term cash flow forecasts are monitored on a 
daily basis and a four-year long-term cash flow model is monitored quarterly.

Covenants are monitored regularly; they are forecast to have significant 
headroom within the foreseeable future.

The Board and the Group treasury function consider the use of currency derivatives 
to protect significant US dollar and euro currency exposures against changes 
in exchange rates on a case-by-case basis. Net investment hedges are used 
where appropriate for significant foreign currency investments.

The global and local short-term cash flow forecasts are used to monitor future 
large foreign currency payments.

The Group has maintained an in-house legal function over the whole of its life 
as a public company and also uses external legal counsel to advise on local 
legal and regulatory requirements. 

The Group has an in-house tax function to ensure compliance with tax 
legislation globally which consults with external advisers.

The Strategic Report as set out on pages 1 to 15 was approved by the Board on 11 April 2016 and signed on its behalf by:

Tim Dyson
Chief Executive Officer

Annual Report 2016 Strategic Report16

Board of Directors

Richard Eyre, CBE
Chairman

N

A

R

Tim Dyson
Chief Executive Officer

N

Peter Harris
Chief Financial Officer

Appointment May 2011

Appointment December 1991

Appointment March 2014

Richard Eyre was appointed in May 2011 
as non-executive Chairman of the Group, 
Chairman of the Nomination Committee and 
member of the Audit and Remuneration 
Committees. His appointment was instrumental 
in moving Next 15 further into the digital 
marketing arena. Richard is Chairman of the 
UK Internet Advertising Bureau.

Richard has 40 years’ experience across the 
media and marketing industries, including time 
as CEO of ITV Network LTD, Capital Radio plc 
and content and strategy director of 
RTL Group plc. He has served as chairman 
of RDF Media plc, GCap plc, mobile games 
publisher I Play, mobile tech company 
Rapid Mobile and The Eden Project. He was 
also a board member at the Guardian Media 
Group plc, Grant Thornton LLP and Results 
International LLP.

In 2013, he was awarded the prestigious 
Mackintosh Medal for outstanding personal 
and public service to advertising and in the 
2014 New Year Honours list, Richard was 
awarded a CBE for services to advertising 
and the media.

Tim joined the Group in 1984 straight from 
Loughborough University and became its 
global CEO in 1992. As one of the early 
pioneers of tech PR, he has worked on major 
corporate and product campaigns with such 
companies as Cisco, Microsoft, IBM, Sun and 
Intel. Tim oversaw the flotation of the Company 
on the London Stock Exchange and has 
managed a string of successful acquisitions 
by the Group including The OutCast Agency, 
M Booth, Blueshirt Group in the US and 
Republic Publishing, Continuous Insight and 
Morar in the UK. Tim moved from London to 
set up the Group’s first US business in 1995 
in Seattle and is now based in Palo Alto.

Outside Next 15, Tim has served on several 
advisory boards of a number of emerging 
technology companies. Tim has been named 
an Emerging Power Player by PR Week US. 
In 2013, Tim was recognised on the Holmes 
Report’s In2’s Innovator 25, which recognises 
individuals who have contributed ideas that 
set the bar for the industry. He was also 
recently named in PR Week’s Power Book.

Peter Harris joined Next 15 as its Chief 
Financial Officer in November 2013 and was 
appointed as executive Director in March 2014. 
He is also currently a non-executive director 
of Communisis plc and chairman of its 
audit committee, following appointment 
in July 2013.

Peter’s financial experience spans 30 years 
and he has extensive media experience, 
having spent the last 20 years in finance roles 
in the media sector. He was previously the 
interim finance director at Centaur Media plc, 
Interim CFO of Bell Pottinger LLP, CFO of the 
Engine Group, and CFO of 19 Entertainment. 
Prior to that, he was group finance director 
of Capital Radio plc. Peter has considerable 
experience in UK and US listed companies, 
with international exposure.

Next Fifteen Communications Group plc17

Alicja Lesniak FCA
Senior Independent Non-Executive Director

Genevieve Shore
Non-executive Director

Nick Lee Morrison
General Counsel and Company Secretary

AN

R

AN

R

Appointment July 2011

Appointment February 2015

Appointment January 2016

Nick qualified as a solicitor at Ashurst in 
2008 where he stayed as an associate in 
the corporate department before moving 
to Clifford Chance in 2011 to focus on 
corporate and M&A work for a range 
of TMT sector clients. 

In 2013 Nick joined the Financial Times Limited 
as in-house legal counsel and in 2016 
joined Next 15 as General Counsel and 
Company Secretary.

Alicja joined the Board in July 2011 as 
non-executive Director and Senior Independent 
Director. She chairs the Audit Committee 
and is a member of the Nomination and 
Remuneration Committees. Alicja started her 
career as a Chartered Accountant at Arthur 
Andersen but rapidly moved into the financial, 
commercial and operational management of 
professional service businesses. Since 1987 
Alicja has worked in the marketing services 
sector with global companies such as 
WPP Group plc, J Walter Thompson Group Ltd, 
Ogilvy & Mather Worldwide Inc, BBDO 
Worldwide Inc and Aegis Group plc, where 
she was chief financial officer. She has extensive 
experience of working internationally, 
including roles based in New York and Paris. 
Alicja is currently a non-executive director at 
Channel 4 Television Corporation, where she 
is a pension fund trustee and chairs the audit 
committee. Alicja is also a non-executive 
director of the British Standards Institution 
and chairs its social responsibility committee.

Genevieve joined Next 15 in February 2015 
as an independent non-executive Director. 
Genevieve chairs the Remuneration 
Committee and is a member of the 
Nomination and Audit Committees. Her other 
current positions are non-executive director 
of Moneysupermarket.com Group PLC; 
non-executive director and remuneration 
committee chair at STV Group plc; 
non-executive director of Santander UK plc 
and a member of the SAN UK remuneration, 
audit and risk committees. She is also 
member of the advisory board for Lego 
Education and an adviser to the UK 
Parliamentary digital board.

Previously Genevieve has held senior leadership 
roles at Pearson PLC including chief information 
officer, chief product officer and chief digital 
officer. Genevieve has an extensive digital, 
technology and commercial background in 
the media and technology sectors, and strong 
experience of working in the USA and Asia.

N Nomination Committee

A Audit Committee

R Remuneration Committee

Chair of Committee

Annual Report 2016Corporate Governance18

Corporate Governance report

Chairman’s introduction
The Board is committed to maintaining 
appropriate standards of corporate governance 
to support Next 15’s strategy, and to managing 
the Group in a flexible and effective manner 
for the benefit of its shareholders, while fostering 
a corporate culture that encourages growth. 

This Corporate Governance Report sets out 
our approach to governance, provides further 
information on the operation of the Board 
and its Committees, and explains how the 
Group seeks to comply with the Quoted 
Companies Alliance Code for Small and 
Mid-sized Quoted Companies 2013 (the 
‘QCA Code’). As an AIM-listed company, the 
Company is not required to comply with the 
UK Corporate Governance Code (‘UK Code’); 
however, the Board supports the UK Code 
and seeks to apply this when appropriate 
for the Group’s size and complexity. 

We acknowledge that shareholders look to 
us to promote the long-term success of the 
Company and, as Chairman, I recognise that 
it is my role to provide the leadership to 
enable it to do so effectively. 

I look forward to meeting you at our AGM 
on Tuesday 28 June 2016.

Richard Eyre
Chairman
11 April 2016

The roles of the Chairman  
and Chief Executive
The Chairman of the Board, Richard Eyre, leads 
the Board in the determination of its strategy 
and in achieving its objectives. The Chairman is 
responsible for organising the business of the 
Board, ensuring its effectiveness and setting 
its agenda, and is also responsible for effective 
communication with the Group’s shareholders. 
At the time of his appointment as Chairman, 
Richard Eyre was considered independent 
in accordance with the provisions of the 
UK Code.

The Chairman is responsible for leading the 
Board and ensuring it operates effectively, 
for setting the agenda for Board meetings 
and ensuring that Board and shareholder 
meetings are properly conducted.

The Chief Executive Officer, Tim Dyson, oversees 
the Group on a day-to-day basis and is 
accountable to the Board for the financial 
and operational performance of the Group. 
The Chief Executive Officer has day-to-day 
responsibility for all businesses of the Group 
and for implementing the agreed strategy 
and policies of the Board.

Senior Independent  
Non-Executive Director
Alicja Lesniak holds the position of Senior 
Independent Non-Executive Director of the 
Company. Any shareholder concerns not 
resolved through the usual mechanisms for 
investor communication can be conveyed 
to the Senior Independent Non-Executive 
Director. Alicja Lesniak is considered to be 
independent as defined by the UK Code.

The Board of Directors 
The Board of Directors is responsible for the 
strategic direction, investment decisions 
and effective control of the Group. As at 
31 January 2016 the Board comprised two 
executive Directors, a non-executive Chairman 
and two non-executive Directors. On 
1 February 2015, Genevieve Shore joined 
the Board as non-executive Director and 
Margit Wennmachers stepped down as 
non-executive Director on the same date. 
The Directors’ biographies, including the 
Committees on which they serve and chair, 
are shown on pages 16 to 17. 

The Board considers that the current Board 
structure is appropriate in that it encourages 
independent challenge to the executive 
Directors and senior management, and that 
it complies with the QCA Code. We believe 
that the Board retains a range of financial, 
commercial and entrepreneurial experience, 
and that there is a good balance of skills, 
independence, diversity and knowledge of 
both the Company and the sectors in which 
it operates. The non-executive Directors have 
been appointed on merit and for their specific 
areas of expertise and knowledge. This enables 
them to bring independent judgement on 
issues of strategy and performance and to 
debate matters constructively. No single Director 
is dominant in the decision-making process.

The Board aims to meet at least once per 
month, with additional meetings being 
held as required. As Tim Dyson is located in 
San Francisco, some of the Board meetings 
are held by telephone conference. The Board 
meets face to face whenever possible and 
aims to do so at least quarterly. Details of 
Board and Committee meetings held during 
the reporting period and the attendance 
records of individual Directors can be found 
on page 20.

Next Fifteen Communications Group plc19

The Board’s responsibilities and processes
The principal matters considered by the 
Board during the period included:

•  the Group’s strategy, budget and 

financial resources;

•  the Group’s performance and outlook;

•  opportunities for the Group to expand 

by acquisition;

•  communication of our financial results 

for the interim and year end;

• 

review of the Group’s risk management 
and internal controls;

•  major capital projects and 
material contracts; and

•  corporate governance matters.

There is a schedule of matters specifically 
reserved for decision by the Board which is 
regularly reviewed and is displayed on the 
Group’s website at www.next15.com.

At each Board meeting there is a financial and 
business review and Board members receive 
monthly trading results, together with detailed 
commentary. Each Board member receives a 
Board pack in advance of each meeting which 
includes a formal agenda together with 
supporting papers for items to be discussed 
at the meeting.

All Directors have access to the advice and 
services of the Company Secretary, who is 
responsible for ensuring that Board procedures 
are followed and that the Company complies 
with all applicable rules, regulations and 
obligations. Directors may take independent 
professional advice at the Company’s 
expense in the furtherance of their duties. 

The Board appreciates the importance of the 
continued professional development of the 
Directors. Appropriate training for new and 
existing Directors is provided where required.

Appointment, election and 
re-election of Directors 
Appointments to the Board are the 
responsibility of the Board as a whole, 
upon the recommendation of the 
Nomination Committee. 

The Company’s current articles of association 
provide that a Director appointed by the 
Board shall retire at the Annual General 
Meeting following their appointment and 
that, at each Annual General Meeting of the 
Company, one-third of the Directors must 
retire by rotation. At the forthcoming Annual 
General Meeting, Alicja Lesniak will retire and, 
being eligible, will offer herself for re-election 
by the shareholders. 

In relation to the Directors who are standing 
for re-election, the Chairman is satisfied that 
each of the Directors continues to be effective 
and demonstrates commitment to their role, 
including the required commitment of time 
for Board and Committee meetings as well 
as any other duties that may be undertaken 
by them from time to time.

The Directors’ service agreements, the 
terms and conditions of appointment of 
non-executive Directors and Directors’ deeds 
of indemnity are available for inspection at 
the Company’s registered office during 
normal business hours.

Board evaluation, succession 
planning and diversity
The Board periodically reviews its performance, 
as well as the performance of its committees 
and individual Directors.

The Board has agreed that its succession 
planning framework should ensure that 
Board appointments provide an appropriate 
mix of skills and experience and a level of 
independence which will support the Group’s 
objectives for business growth and its key 
strategic goals. When planning succession, 
consideration is given to medium and long-term 
succession and to emergency cover.

The Board believes in the importance of 
diverse Board membership. Women comprise 
40% of the Next 15 Board, meeting the 
recommendation set out by Lord Davies 
on diversity for a minimum of 33% female 
representation (applicable to FTSE 350 
boards) by 2020.

Conflicts of interest
Directors have a statutory duty to avoid 
conflicts of interest with the Company. The 
Company’s articles of association allow the 
Directors to authorise conflicts of interest and 
the Board has adopted a policy for managing 
and, where appropriate, approving potential 
conflicts of interest. In accordance with best 
practice, a review of Directors’ conflicts of 
interest is conducted annually.

Committees of the Board
The Board is supported in its decisions by 
three Committees. The reports of the Audit, 
Nomination and Remuneration Committees 
can be found on pages 20 to 26.

Each Committee has access to such external 
advice as it may consider appropriate. 
The Company Secretary or his nominee acts 
as secretary to the Committees. The terms 
of reference of each Committee are reviewed 
regularly, updated as necessary to ensure 
ongoing compliance with best practice 
guidelines and referred to the Board for 
approval. Copies of the Committees’ terms 
of reference are available from the Group’s 
website at www.next15.com. 

The Board appoints the Committee 
members. The Audit Committee comprises 
three non-executive Directors: Alicja Lesniak 
(Chair), Richard Eyre and Genevieve Shore. 
The Remuneration Committee comprises three 
non-executive Directors: Genevieve Shore 
(Chair), Alicja Lesniak and Richard Eyre. The 
Nomination Committee comprises Richard 
Eyre (Chair), Alicja Lesniak, Genevieve Shore 
and Tim Dyson. Attendance records of 
Committee meetings can be found on page 20.

Annual Report 2016Corporate Governance20

Corporate Governance report continued

Relations with shareholders
The Board recognises the importance of 
effective communication with its shareholders, 
particularly through annual and interim 
reports and the AGM. The Chief Executive, 
Chief Financial Officer and the Chairmen of 
the Board and each of its Committees will be 
available at the AGM to answer shareholders’ 
questions. Proxy votes are disclosed following 
a show of hands on each shareholder resolution. 
After the AGM, shareholders can meet 
informally with the Directors. Shareholders 
are encouraged to submit questions to 
the Board throughout the year. 

The Board is happy to enter into dialogue 
with institutional shareholders based on a 
mutual understanding of objectives, subject 
to its duties regarding equal treatment of 
shareholders and the dissemination of inside 
information. The Chief Executive Officer and 
Chief Financial Officer meet institutional 
shareholders on a regular basis.

The Board as a whole is kept informed of the 
views and concerns of the major shareholders. 
When requested to do so, the non-executive 
Directors will attend meetings with major 
shareholders and are prepared to contact 
individual shareholders should any specific 
area of concern or enquiry be raised.

Copies of presentations given at investor and 
analysts’ meetings, together with financial 
press releases, annual and interim reports, 
regulatory news announcements and short 
videos explaining the interim and full-year 
results, are available on the Group’s website 
at www.next15.com.

Financial reporting and  
going concern statement
The Directors have, at the time of approving 
the financial statements, a reasonable 
expectation that the Company and the 
Group have adequate resources to continue 
in operational existence for the foreseeable 
future. Accordingly, they continue to adopt 
the going concern basis in preparing the 
financial statements.

The Directors have made this assessment 
in light of reviewing the Group’s budget 
and cash requirements for a period in excess 
of one year from the date of signing of the 
Annual Report and considered outline plans 
for the Group thereafter. 

its business practices support environmental 
good practice, such as reducing paper wastage 
through reuse, recycling, use of electronic 
communications and reducing business 
travel by replacing face-to-face meetings 
with conference calls where practical.

The Group’s business activities, together with 
the factors likely to affect its future development, 
performance and position are set out in the 
Strategic Report on pages 1 to 15. The financial 
position of the Group, its cash flows, liquidity 
position and borrowing facilities are described 
in the Financial Review on pages 8 to 11. 

In addition, note 19 to the financial 
statements includes the Group’s objectives, 
policies and processes for managing its capital; 
its financial risk management objectives; details 
of its financial instruments and hedging 
activities; and its exposures to credit risk 
and liquidity risk. 

The Directors’ Responsibilities Statement in 
respect of the financial statements is set out 
on page 30. 

Whistle blowing and Bribery Act 2010
Whistle blowing procedures are in place for 
individuals to report suspected breaches 
of law or regulations or other malpractice. 
The Group has implemented an anti-bribery 
code of conduct which is intended to extend 
to all the Group’s business dealings and 
transactions in all countries in which it or 
its subsidiaries and associates operate.

Environment
Due to the nature of its businesses, the Board 
considers that its direct or indirect impact on 
the environment is minimal and of low risk. 
However, the Company still seeks to minimise 
the environmental impact of its activities and 

Nomination Committee
The Nomination Committee (‘Committee’) 
members are Richard Eyre (who also chairs 
the Committee), Alicja Lesniak, Genevieve 
Shore and Tim Dyson. The Committee aims 
to meet at least once per year, with other 
Directors and management attending by 
invitation. The Committee met in January 
2015 to review the Board’s composition and 
to make a recommendation to the Board 
for the appointment of Genevieve Shore 
as non-executive Director. It has not been 
deemed necessary for the Committee to 
meet during the year ended 31 January 2016.

The Committee’s duties include:

• 

• 

reviewing the structure, size and 
composition of the Board; 

identifying and nominating candidates 
to fill Board vacancies as they arise; and 

•  considering succession planning 

for Directors.

The Committee engages external search 
consultants to assist in the specification of 
Board positions and the selection of prospective 
candidates to ensure that there is a robust, 
measurable and orderly process. The Committee 
believes that this process has led to the 
recruitment of talented individuals, significantly 
enhancing the composition of the Board.

The Committee’s terms of reference are 
available on the Company’s website at 
www.next15.com.

Board and Committee attendance for the year ended 31 January 2016

Richard Eyre

Tim Dyson

Peter Harris

Alicja Lesniak

Genevieve Shore

Board

11 of 11

11 of 11

11 of 11

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Remuneration

Nomination

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Next Fifteen Communications Group plc 
Audit Committee report

21

Dear shareholder,
I am pleased to present the report of the 
Audit Committee (‘Committee’) for the year 
to 31 January 2016. This report details the 
Committee’s ongoing responsibilities and 
key activities over the period. The principal 
aims of the Committee are to review and 
report to the Board on the Group’s financial 
reporting, to ensure the integrity of the financial 
information provided to our shareholders, 
and to support the development and 
maintenance of the Group’s risk management 
and internal control environment.

I look forward to meeting our shareholders 
at the AGM and will be happy to answer 
any questions you may have.

Alicja Lesniak
Audit Committee Chair
11 April 2016 

Composition of the Audit Committee
The Committee is composed entirely of 
non-executive Directors who between them 
possess a range of commercial and financial 
experience as detailed on pages 16 to 17. 
The current members of the Committee 
are Alicja Lesniak (Chair), Richard Eyre and 
Genevieve Shore. The Board is satisfied that 
the Committee members are sufficiently 
competent in financial matters and that 
the Chair has recent and relevant 
financial experience.

The Committee meets periodically and at 
least three times a year, with the external 
auditor, other Directors and management 
attending by invitation. Attendance records 
of meetings held during the year can be 
found on page 20. Subsequent to the period 
end, one further meeting has taken place. 
The Committee Chair is in frequent contact 
with the Chief Financial Officer, Head of Internal 
Audit and the external auditor and preparatory 
meetings are held ahead of each Committee 
meeting to identify and discuss key areas for 
consideration by the Committee.

Roles, responsibilities and activities 
during the reporting period
The Committee works to a programme of 
activities aligned to key events in the financial 
reporting cycle, standing items which occur 
regularly as required by the Committee’s 
terms of reference and other agenda items 
that the Committee identifies.

The main roles and responsibilities of the 
Committee include:

•  monitoring the integrity of the 

Group’s financial statements and 
other announcements relating to 
its financial performance;

•  considering the Group’s accounting policies 
and practices, application of accounting 
standards and significant judgements; 

•  overseeing the relationship with the Group’s 
external auditor, including consideration 
of the objectivity and effectiveness of 
the external audit process and making 
recommendations to the Board in relation 
to the appointment and remuneration 
of the external auditor;

• 

reviewing the effectiveness of the 
Group’s risk management and internal 
control systems;

•  approving the remit and monitoring 

the effectiveness of the Group’s Internal 
Audit function; and

•  monitoring the Group’s whistle blowing 
arrangements and anti-bribery policies.

During the period the Audit Committee met 
to discuss a number of items including:

•  key accounting matters and judgement 

areas around adjusting items, tax provisions, 
goodwill impairment, earn-out liabilities, 
acquisition accounting; 

•  assisting the Board in its assessment of the 
Group’s risk environment, internal controls 
and risk review process;

• 

regular monitoring for whistle blowing 
reports and other applicable legal and 
regulatory requirements; and

•  policy on the employment of former 
employees of the external auditor.

The Committee’s terms of reference are 
regularly reviewed and are available on the 
Company’s website at www.next15.com.

Auditor independence, objectivity and fees
The independence and objectivity of 
the auditor is considered regularly by the 
Committee. The Group has in place a formal 
policy on the engagement of external auditor 
for non-audit services. The objective of the 
policy is to ensure that the provision of 
non-audit services by the external auditor does 
not impair, or is not perceived to impair, the 
external auditor independence or objectivity. 
The policy sets out monetary limits and 
imposes guidance on the areas of work that 
the external auditor may be asked to undertake 
and those assignments where the external 
auditor should not be involved. The policy 
is reviewed regularly and its application 
is monitored by the Committee. The split 
between audit and non-audit work for the 
period is set out in note 4 to the financial 
statements. The non-audit fees were in respect 
of tax services and advice regarding covenants. 
This work is not considered to affect the 
independence or objectivity of the auditor. 

Annual Report 2016Corporate Governance22

Directors’ Remuneration report

Dear shareholder,
On behalf of the Board, I am pleased to 
present the Directors’ Remuneration Report 
for the year ended 31 January 2016. The 
report sets out our approach to pay, benefits, 
incentives and the amounts earned by the 
Directors during the year. The Remuneration 
Committee (the ‘Committee’) has focused 
upon keeping remuneration policy best 
practice and regulation under close review, 
taking into account changes to the 
competitive landscape.

We believe strongly in aligning our 
remuneration policy with shareholders’ 
interests. To do this we seek to attract, retain 
and reward the very best talent by offering 
competitive remuneration.

We link performance-related bonuses and 
equity-based remuneration to targets that 
are tightly aligned to our business growth 
objectives, our key strategic goals and 
shareholder return.

The executive team has continued to focus 
this year on advancing the Group’s growth 
strategy both through targeted acquisitions, 
our award-winning digital and technology 
capabilities and an increased focus upon data 

and insight services for our clients. As described 
in the Strategic Report, 2015/16 was a successful 
year for Next 15 and consequently individual 
cash bonuses of up to 42% of base salary 
were awarded to reflect the successful 
achievement of the relevant performance 
targets. Details of the total bonus amounts 
earned by individual Directors are outlined 
in the table on page 25.

Full details of our Long-Term Incentive Plan and 
equity schemes for the key management teams 
at our brands are also detailed on page 23. 
As the Group continues to be acquisitive and 
target high growth in our digital business, 
we continue to look for ways to attract and 
retain key talent and entrepreneurs. We remain 
mindful of the headroom granted by our 
shareholders and are carefully monitoring 
this and the ways in which we will satisfy 
these schemes as they mature. 

As the Company is AIM listed, the Directors 
are not required to prepare a remuneration 
report for each financial year under section 
420(1) of the Companies Act 2006. However, 
this report does take into account the QCA 
Code and will, as in previous years, be subject 
to an advisory vote at the AGM.

The Committee believes our framework 
provides a fair balance between fixed 
remuneration, short-term cash bonus and 
long-term incentives.

We thank our investors for their continued 
support and I look forward to meeting you 
at the AGM where I will be happy to address 
any questions you may have.

Genevieve Shore
Remuneration Committee Chair
11 April 2016 

Composition of the 
Remuneration Committee
The Committee comprises three non-executive 
Directors: Genevieve Shore (Committee Chair, 
appointed 1 February 2015), Alicja Lesniak and 
Richard Eyre, each of whom the Company 
deems to be independent. The Company’s 
Chief Executive Officer and Chief Financial 
Officer attend the Committee meetings by 
invitation and assist the Committee in its 
deliberations, except when issues relating 
to their own remuneration are discussed. 
No Director is involved in deciding his or her 
own remuneration. The Company Secretary 
or his nominee acts as secretary to the 
Committee. The Committee can, where it judges 
it necessary to discharge its responsibilities, 
obtain independent professional advice at 
the Company’s expense.

Terms of reference and activities in the year
The activities of the Committee are governed 
by its terms of reference which were last 
revised in April 2015 and can be found on 
the Company’s website. The Committee 
meets as frequently as needed, with at least 
two meetings per year. Details of attendance 
can be found in the Corporate Governance 
Report on page 20. Subsequent to the year 
end, two further meetings have taken place. 

The Committee is responsible for setting 
remuneration policy for the executive Directors 
and for key senior executives. The principal 
matters considered by the Committee during 
the year included:

• 

reviewing the ongoing appropriateness and 
relevance of the remuneration framework;

•  applying formal and transparent procedures 
regarding executive remuneration and 
remuneration packages; 

Next Fifteen Communications Group plc23

•  determining the individual remuneration 
packages of each executive Director 
including, where appropriate, bonuses, 
incentive payments and pension 
arrangements within the terms of the 
agreed framework and policy;

• 

• 

introducing a new Next 15 Long-Term 
Incentive Plan; and

reviewing remuneration trends across the 
Group and in the market.

Remuneration packages 
for executive Directors 
The Company’s approach to executive Directors’ 
remuneration seeks to ensure that individual 
contributions to the Group’s performance are 
fairly rewarded. This is achieved through 
a combination of a competitive salary and 
the opportunity to increase remuneration 
with short-term and long-term incentives. 
The Committee reviews executive remuneration 
packages annually. The remuneration package 
for executive Directors consists of a basic salary, 
benefits, an annual performance-related cash 
bonus, pension and participation in a long-term 
equity incentive plan. Details for each 
Director are set in the table on page 25. 

As the Chief Executive Officer has a large 
shareholding in the Company, this is also 
taken into consideration when decisions are 
made regarding short-term and long-term 
incentives for him.

Short-term incentives
The executive Directors’ remuneration includes 
an element of performance-related pay so 
that awards can be aligned to improvements 
in shareholder value. During the year the 
Committee agreed the introduction of a 
revised annual bonus framework which 
would be based on stretching performance 
targets, with an annual opportunity at 60% 
of salary. The targets are closely aligned to 
the Company’s strategic aims and the interests 
of shareholders. Bonuses are based on the 
performance of the Group against market 
expectations, cash flow and financial KPIs and 
the Committee’s assessment of performance 
against individuals’ personal objectives aligned 
to the Group’s strategic goals. 

Long-term incentive plan
During the year the Committee commissioned 
a review to consider the design of a new LTIP, 
to replace the Company’s previous LTIP 
which expired on 30 June 2015. Following 
this review, the Committee proposed a new 
share-based LTIP, the design of which was 
driven by four principles: incentive plans 
should be used to reinforce a high-performance 
culture; the interests of Directors and 
shareholders should be aligned as far as 
reasonably possible; total rewards should be 
market competitive; and the reward structure 
should be easily understood by all. The new 
Next Fifteen Communications Group plc 
Long-Term Incentive Plan 2015 (‘2015 LTIP’) 
was proposed and approved by shareholders 
at the Company’s 2015 AGM. Under the 2015 
LTIP performance shares or share options 
may be awarded to Directors and to senior 
executives who are not Board members but 
who have a significant influence over the 
Group’s ability to meet its strategic objectives.

Under the terms of the 2015 LTIP, participants 
are either awarded share options with a grant 
price equal to the market price on the day 
before the grant date, or are awarded 
performance shares in the Company which 
vest subject to the satisfaction of certain 
performance conditions and the participant 
remaining an employee of the Group. The total 
value of awards that may be granted to a 
participant each year will be subject to a limit 
of 100% of his or her basic salary. The awards 
vest when the Company’s Annual Report for 
the final financial year of the relevant 
performance period is published on the 
Company’s website. 

The performance in relation to executive 
Directors’ awards is measured over a period 
of four consecutive financial years of the 
Group, commencing with the financial year 
in which the award was granted. The level of 
vesting is determined using the best three of 
the four years’ performance. The 2015 LTIP 
includes clawback provisions which may be 
applied by the Committee between the award 
and vesting, and at any time within three 
years of the end of the performance period.

Awards under the 2015 LTIP are subject to 
performance conditions as determined by 
the Committee. The Committee has decided 
that, initially, there will be two performance 
conditions for Directors and employees of 
the Company and its subsidiaries:

(a)   an earnings per share (‘EPS’) target which 
will determine 70% of the total vesting. 
EPS growth is calculated from the 
information published in the Group’s 
accounts and is based on the adjusted 
EPS measure. If the annual growth in the 
Company’s earnings per share in three 
years out of four over the performance 
period exceeds the growth in the 
Consumer Prices Index by at least 15% 
per annum, 100% of 70% the total award 
will vest. If the compound growth in the 
Company’s earnings per share in the 
three years out of four over the 
performance period exceeds the growth 
in the Consumer Prices Index by at least 
5% per annum, 25% of 70% of the total 
award will vest. Between 25% and 100% 
of 70% of the total award will vest for 
EPS growth between these two points 
(calculated on a straight-line basis). If EPS 
does not grow at an average of 5% or more 
over the growth in the Consumer Prices 
Index per annum over the performance 
period, the full award will lapse; and

(b)   a key performance indicator (‘KPI’) target, 
which will determine 30% of the total 
vesting. Each participant will have a small 
number of KPIs relating to his or her role 
in the Group. For executive Directors, 
the Committee will determine the extent 
to which the KPIs have been met over the 
four-year performance period. 100% of 
30% of the total award will only vest if 
the KPIs have been met in full. A smaller 
percentage of 30% of the total award will 
vest if the Committee determines that 
the KPIs have been substantially met. 
The Committee has considered the level 
of discretion provided by this performance 
condition and is of the opinion that, in 
practice, the specific targets will be 
measurable and challenging. 

Annual Report 2016Corporate Governance24

Directors’ Remuneration report continued

Long-term incentive plan continued
During the 12-month period, no performance 
shares or share options were awarded under 
the 2015 LTIP to Directors as the timing of 
awards was re-aligned with the Company’s 
new financial year.

The executive Directors hold unvested awards 
under the 2005 Next Fifteen Communications 
Group plc Long-Term Incentive Plan (‘2005 LTIP’). 
No further awards will be made under the 
2005 LTIP, which expired on 30 June 2015. 
The awards are subject to a four-year 
performance period, commencing with 
the financial year in which the award was 
granted. For executive Directors, the 
performance shares awarded under the 
2005 LTIP are subject to the conditions 
as set out below:

• 

• 

• 

for 100% of the award to vest, the EPS 
growth of the Group must exceed the 
Consumer Prices Index (‘CPI’) by an 
average of 10% or more per annum 
over the performance period;

if there is an average of between 3% and 
10% EPS growth over CPI per annum over 
the performance period, between 20% 
and 100% of the award will vest on a 
straight-line basis; and

if EPS does not grow at an average of 
3% or more over CPI per annum over 
the performance period, the full award 
will lapse.

The performance conditions are based upon 
adjusted earnings per share measure, with 
EPS growth calculated from the information 
published in the Group’s accounts. Following 
the Company’s change of year end, the 2005 
LTIP awards vest following the publication of 
the Company’s interim results during the 
financial year of the relevant performance 
period. The level of vesting is determined 
using the best three of the four years’ 
performance for each performance measure. 

For more information on performance shares, 
see notes 21 and 22.

Equity incentive schemes
The Group has established equity incentive 
schemes for the senior management teams 
at a number of its brands, to drive improved 
revenue growth and margin increases. It is 
anticipated that providing senior management 
with a direct stake in their brand will focus 
on fostering profitable growth in the business 
and assist with the long-term retention of 
key individuals and team members.

Under the schemes, new units were issued to 
members of the brands’ senior management, 
granting rights to a percentage of future equity 
appreciation for the participant’s brand and 
thereby creating a partnership between 
the Group and the individual executives. 
Additionally, the units hold value based on 
access to non-cumulative and restricted 
profit distributions on the business’s 
operating earnings. Equity appreciation is 
measured based on a multiple of the brand’s 
operating earnings achieved in subsequent 
years over base line value determined at the 
date of grant.

At the end of the minimum holding period 
following an award of equity, the holders of 
the non-controlling interest have the option 
to sell a percentage of their units back to 
Next 15, while the remaining percentage 
can be sold in subsequent years or held 
indefinitely. Value is realised on any subsequent 
sale of the units to the Group, restricted by 
defined terms around the timing and pricing 
formula. The purchase of the units will be 
settled in Next 15 shares, which may be sold 
immediately upon receipt. If the unit holder 
leaves the business before the end of the 
minimum holding period, the Group retains 
the right to re-purchase the shares under 
a consistent pricing formula, or require the 
participant to wait until the minimum 
holding period has elapsed.

Further details of the Group’s equity incentive 
schemes are shown in note 26 to the 
financial statements.

In 2005 the Company obtained shareholder 
approval to issue up to 20% of its issued 
share capital pursuant to employee share 
schemes. This authority has been used to 
issue shares under the LTIP and will be used 
to issue shares under the equity incentive 
schemes above. The nature of the equity 
incentive schemes means that the number 
of shares to be issued contain significant 
judgements, including forecasting the 
underlying performance of the business, 
movement in the Group’s share price and 
foreign currency fluctuations. In the event 
that the Company is required to issue shares 
to participants in excess of the authority 
given by shareholders, the Company’s 
employee trust will purchase shares in the 
market. In order to ensure that sufficient 
shares are available, the Company regularly 
reviews its headroom and has agreed to create 
a buy-back policy whereby the employee 
trust will purchase shares as and when required. 
As at 31 January 2016 no shares had been 
purchased to settle future vestings of the 
equity incentive schemes.

Directors’ service contracts
All executive Directors have rolling contracts 
that are terminable on six months’ notice. 
There are no contractual entitlements to 
compensation on termination of the 
employment of any of the Directors other 
than payment in lieu of notice at the discretion 
of the Company and a payment for compliance 
with post-termination restrictions. The 
executive Directors are allowed to accept 
appointments and retain payments from 
sources outside the Group, provided such 
appointments are approved by the Board in 
writing. The dates of the executive Directors’ 
current service contracts and notice periods 
are set out in the table below.

Next Fifteen Communications Group plc25

Non-executive Directors
The remuneration for each of the non-executive Directors is payable solely in cash fees and is not performance related. Fees are determined by the 
executive Directors, reflecting the time commitment required, the responsibility of each role and the level of fees paid in other comparable 
companies. All non-executive Directors are engaged under letters of appointment terminable on three months’ notice at any time. Non-executive 
Directors are not entitled to any pension benefit or any payment in compensation for early termination of their appointment. The dates of the 
current letters of appointment and notice periods for non-executive Directors are set out in the table below.

Date of current letter of contract

Notice period

Executive Directors

Tim Dyson

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore1

1 June 1997

25 March 2014

8 May 2014

30 June 2014

23 January 2015

Directors’ remuneration for the 12-month period to 31 January 2016

Executive Directors

Tim Dyson 

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore1

Margit Wennmachers2

Salary 
and fees
2016
£’000

Performance- 
related 
bonus
2016
£’000

Pension
contributions
2016
£’000

570

309

120 

56 

45 

– 

171 

118

– 

– 

– 

– 

60 

–

– 

– 

– 

– 

Other 
benefit
2016
£’000

14

4

– 

– 

– 

– 

Total
2016
£’000

815 

431

120 

56 

45 

– 

6 months

6 months

3 months

3 months

3 months

Total
2015 3
£’000

962

358

149

72

–

62

1  Genevieve Shore was appointed as non-executive Director with effect from 1 February 2015.
2  Margit Wennmachers stepped down as non-executive Director on 1 February 2015.
3  2015 figures are for the 18-month reporting period from 1 August 2013 to 31 January 2015.

Directors’ interests in share plans for the year to 31 January 2016
As at 31 January 2016 the following Directors held performance share awards under the 2005 LTIP over Ordinary Shares of 2.5p each, as detailed below:

Number of 
shares at 
1 February 
2015 
(or date of
 appointment
 if later)

150,000

175,000

125,000

150,000

150,000

150,000

Shares 
lapsing 
during 
the period

Shares 
vesting 
during 
the period

Shares 
granted 
during 
the period

–

–

–

–

–

–

(150,000)

–

–

–

–

–

–

–

–

–

–

–

Number of 
shares at 
31 January 
2016 
(or date of 
resignation 
if earlier)

–

175,000

125,000

150,000

150,000

150,000

Grant date

09.05.2012

07.01.2013

21.01.2014

14.11.2014

16.04.2014

14.11.2014

End of 
performance 
period

Total gain 
on vesting
 £

31.07.2015

31.07.2016

31.07.2017

31.01.2018

31.07.2017

31.01.2018

292,500

–

–

–

–

–

Executive Directors

Tim Dyson

Peter Harris

Annual Report 2016Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26

Directors’ Remuneration report continued

Directors’ interests in the shares of Next Fifteen Communications Group plc
The interests of the Directors in the share capital of the Company at 1 February 2015 and 31 January 2016 are as follows:

Executive Directors

Tim Dyson

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore1

Margit Wennmachers2

Ordinary Shares

LTIP performance shares

1 February
2015 
(or date of 
appointment 
if later)

31 January 
2016 
(or date of
 resignation 
if earlier)

1 February
2015 
(or date of 
appointment 
if later)

31 January 
2016 
(or date of
 resignation 
if earlier)

5,077,997

5,077,997

42,372

42,372

600,000

300,000

450,000

300,000

156,331

183,921

–

–

–

– 

–

– 

–

–

–

–

–

–

–

–

1  Genevieve Shore was appointed as non-executive Director with effect from 1 February 2015.
2  Margit Wennmachers stepped down as non-executive Director on 1 February 2015.

Total shareholder return
The Company’s total shareholder return performance for the five financial years to 31 January 2016 is shown on the graph below compared 
with the FTSE Media Index.

350

300

250

200

150

100

50

0

Next15

FTSE Media

2011

2012

2013

2014

2015

2016

This graph shows the value on 31 January 2016 of £100 invested in the Company on 31 January 2011 compared with £100 invested in the 
FTSE Media Index. 

The Directors consider that a comparison of the Company’s total shareholder return to that of similar businesses on the Main Market is more 
relevant than a comparison with the FTSE AIM All-Share index.

Payments for loss of office
Margit Wennmachers ceased to be a Director from 1 February 2015 and no payment for loss of office was made.

Payments made to past Directors
As disclosed in the 2013 Remuneration Report, David Dewhurst agreed to step down as a Director on 29 October 2013. As part of the settlement 
agreement, it was agreed at the Company’s discretion that Mr Dewhurst’s LTIP performance shares would not lapse when he ceased to be an 
eligible employee on his last day of employment but that, in addition to the usual performance condition, the vesting of these LTIPs would 
continue and would be based on the time elapsing between the grant date and Mr Dewhurst’s termination date. Accordingly, Mr Dewhurst’s 
LTIP award vested on 13 October 2015 and the pre-tax value at the vesting date was £176,902. 

Next Fifteen Communications Group plc 
 
 
 
 
 
Report of the Directors

The Directors present their annual report 
together with the audited financial statements 
of Next Fifteen Communications Group plc (the 
‘Company’) and its subsidiaries (the ‘Group’) for 
the year ended 31 January 2016.

The Group has chosen, in accordance with 
section 414C(11) of Companies Act 2006, to 
include such matters of strategic importance 
to the Group in the Strategic Report which 
otherwise would be required to be disclosed 
in the Directors’ Report.

Group results and dividends
The Group’s results for the period are set 
out in the Consolidated Statement of 
Comprehensive Income on page 33. The 
Directors recommend a final dividend of 3.0p 
per ordinary share (2015: 2.5p) on 5 August 2016 
for the year ended 31 January 2016 which, 
when added to the interim dividend of 1.2p 
(2015: 0.7p and 2.3p) paid on 11 December 
2015, gives a total dividend for the period 
of 4.2p per share (2015: 5.5p).

Directors
Details of Directors who served during the 
year can be found on page 25. Biographies 
for Directors currently in office can be found 
on pages 16 to 17.

On 1 February 2015 Genevieve Shore was 
appointed as non-executive Director and was 
elected by shareholders as a Director of the 
Company at the AGM on 14 July 2015. 
Margit Wennmachers stepped down as 
a Director on 1 February 2015. 

Details of the Directors’ remuneration, share 
options, service agreements and interests in 
the Company’s shares are provided in the 
report of the Remuneration Committee on 
pages 22 to 26.

Except for Directors’ service contracts, no 
Director has a material interest in any contract 
to which the Company or any of its subsidiaries 
is a party. 

Directors’ indemnity
In accordance with its Articles of Association 
the Company has entered into contractual 
indemnities with each of the Directors in 
respect of its liabilities incurred as a result 
of their office. In respect of those liabilities 
for which Directors may not be indemnified, 
the Company maintained a directors’ and 
officers’ liability insurance policy throughout 
the period. Although the Directors’ defence 
costs may be met, neither the Company’s 
indemnity nor the insurance policy provides 
cover in the event that the Director is proved 
to have acted dishonestly or fraudulently. 
No claims have been made against this 
policy or under the indemnity.

Acquisitions
The following is a summary of Group 
acquisitions made in the year to 31 January 
2016, more detailed disclosure of which can 
be found in note 26 to the financial statements. 

On 11 March 2015, Next 15 purchased 30% 
of the issued share capital of Animl Limited, 
a two-year old creative business, for £110,000. 
It was founded to deliver “a newer, better 
response to conventional marketing spend” 
by fusing great storytelling and digital 
innovation. There is a put and call option to 
purchase the remaining 70% of the shares 
over the next five years.

On 2 April 2015, Next 15 acquired the remaining 
32.8% minority interests in Beyond Corporation 
Limited and Beyond International Corporation 
(‘Beyond’), its digital experience design agency, 
for an aggregate consideration of £2,370,000. 
The consideration comprised £2,000,000 in 
cash with the balance being satisfied in 
Next 15 shares.

27

Further to the acquisition of the 51% interest 
in Republic on 21 January 2014, Next 15 
purchased the remaining minority interest in 
Republic on 2 April 2015 for an aggregate 
consideration of £3,000,000. The consideration 
comprised £1,800,000 in cash, 302,094 shares 
in the Company and a deferred payment 
of £700,000.

On 27 April 2015, Next 15 purchased 75% 
of the issued share capital of Encore Digital 
Media Limited, a programmatic advertising 
technology business, for initial cash 
consideration of £687,000, with a right to 
purchase the remaining shares over a 
five-year period.

On 1 July 2015, the Company acquired the entire 
issued share capital of IncrediBull World Limited 
(‘IncrediBull’), a brand marketing consultancy 
based in London. Initial consideration consisted 
of cash on completion of £1.3m and an 
additional £0.3m satisfied in Next 15 shares. 
After an initial earn-out period, IncrediBull 
was fully integrated into Text100, Next 15’s 
global communications agency.

On 10 December 2015, Next 15 purchased 
100% of the issued share capital of ODD 
Communications Limited (‘ODD’). The initial 
consideration payable was £3.74 million in cash 
with a further top-up payment in July 2016. 
Deferred consideration may be payable 
over the next six years subject to the 
achievement of certain revenue and 
profit performance targets.

Significant post-balance sheet events 
Material events since the balance sheet date 
are described in note 30 and form part of the 
Directors’ Report disclosures.

Annual Report 2016Corporate Governance28

Report of the Directors continued

Future development of the business 
The Group’s priorities for 2016/17 are disclosed 
in the Strategic Report on pages 1 to 15.

Employee involvement
Employees are key to the Group’s success 
and we rely on a committed workforce to 
help us to achieve our business objectives. 
The Group’s employee equity incentive schemes, 
long-term incentive plans and bonus schemes 
seek to encourage employees at all levels to 
contribute to the achievement of the Group’s 
short-term and long-term goals. In addition, 
the Group operates a policy of regularly 
informing employees of the Group’s financial 
performance, through a combination of 
meetings and electronic communications.

Equal opportunities
The Group seeks to recruit, develop 
and employ throughout the organisation 
suitably qualified, capable and experienced 
people, irrespective of sex, age, race, 
disability, religion or belief, marital or civil 
partnership status or sexual orientation. The 
Group gives full and fair consideration to all 
applications for employment made by 
people with disabilities, having regard to 
their particular aptitudes and abilities. 

Any candidate with a disability will not be 
excluded unless it is clear that the candidate 
is unable to perform a duty that is intrinsic to 
the role, having taken into account reasonable 
adjustments. Reasonable adjustments to the 
recruitment process will be made to ensure 
that no applicant is disadvantaged because 
of his or her disability. The Group’s policies for 
training, career development and promotion 
do not disadvantage people with disabilities.

Disclosure of information to the auditors
Each of the persons who is a Director at the 
date of approval of this report confirms that:

1. 

2. 

 So far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware. 

 The Director has taken all steps that 
they ought to have taken as a Director 
in order to make themselves aware of any 
relevant audit information and to ensure 
that the Company’s auditor is aware of 
that information.

This confirmation is given and should be 
interpreted in accordance with the provisions 
of section 418 of the Companies Act 2006.

Annual General Meeting
The notice convening the Company’s 2016 
AGM at the Company’s offices at 75 
Bermondsey Street, London SE1 3XF on 
Tuesday 28 June 2016 at 3.30 p.m. is set out 
in a separate document and will be mailed 
separately to shareholders who requested a 
paper copy. The notice of AGM will also be 
made available on the Company’s website at 
www.next15.com.

Health and safety
The Group recognises and accepts its 
responsibilities for health, safety and the 
environment. The Group is committed to 
maintaining a safe and healthy working 
environment in accordance with applicable 
requirements at all locations in the UK and 
overseas. The Chief Financial Officer is 
responsible for the implementation of the 
Group policy on health and safety.

Political donations
It is the Group’s policy not to make donations 
for political purposes and, accordingly, there 
were no payments to political organisations 
during the year (2015: £Nil).

Acquisition of shares
Acquisitions of shares by the Next Fifteen 
Employee Trust purchased during the 
period are as described in note 23 to the 
financial statements.

Financial instruments
Information on the Group’s financial risk 
management objectives, policies and activities 
and on the Group’s exposure to relevant risks 
in respect of financial instruments is set out 
in note 19 and in the Strategic Report.

Auditor
The Board appointed Deloitte LLP to act as 
auditor for the year ended 31 January 2016. 
A resolution to reappoint Deloitte LLP as 
auditors of the Company and to authorise 
the Board to fix their remuneration will be 
proposed at the forthcoming AGM. 

Next Fifteen Communications Group plc29

Substantial shareholdings
As at 31 January 2016 and 4 April 2016 the Company had received notifications of the following substantial holdings in the issued ordinary 
share capital carrying rights to vote in all circumstances of the Company:

Liontrust Investment Partners LLP

Octopus Investments

Herald Investment Management

Mr Tim Dyson

Hargreave Hale Limited

Aviva plc

FIL Limited

Slater Investments Ltd

Investec Asset Management

River and Mercantile Asset Management LLP

Mr Thomas Lewis

J O Hambro Capital Management Group

4 April 2016

Total

12,340,369

5,847,256

5,231,796

5,077,997

3,785,000

3,573,273

Below 5%

2,862,700

2,846,045

2,820,549

2,804,000

1,846,000

%

17.50

9.79

8.76

8.47

6.33

5.07

–

4.06

4.24

4.72

4.79

3.09

31 January 2016

Total

11,966,487

5,847,256

5,231,796

5,077,997

3,785,000

3,573,273

3,098,160

2,007,778

2,846,045

2,820,549

2,804,000

1,846,000

%

16.97

9.79

8.76

8.47

6.33

5.07

5.18

3.09

4.24

4.72

4.79

3.09

The percentage holding is based on the Company’s issued share capital at the date of the notification.

Approved by the Board on 11 April 2016 and signed on its behalf by:

Peter Harris
Chief Financial Officer
11 April 2016

Annual Report 2016Corporate Governance 
30

Directors’ responsibilities statement

The Directors are responsible for preparing 
the annual report and the financial 
statements in accordance with applicable 
law and regulations.

Company law requires the Directors to prepare 
financial statements for each financial year. 
Under that law the Directors are required 
to prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (‘IFRSs’) as adopted 
by the European Union and Article 4 of the 
IAS Regulation and have elected to prepare 
the Parent Company financial statements in 
accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom 
Accounting Standards and applicable law), 
including FRS 101 ‘Reduced Disclosure 
Framework’. Under company law the 
Directors must not approve the accounts 
unless they are satisfied that they give a true 
and fair view of the state of affairs of the 
Company and of the profit or loss of 
the Company for that period. 

In preparing the Parent Company financial 
statements, the Directors are required to:

•  select suitable accounting policies and 

then apply them consistently;

•  make judgements and accounting 

estimates that are reasonable and prudent;

•  state whether applicable UK Accounting 
Standards have been followed, subject to 
any material departures disclosed and 
explained in the financial statements; and

•  prepare the financial statements on the 

going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

Responsibility statement 
We confirm that to the best of our knowledge:

•  the financial statements, prepared in 

accordance with the relevant financial 
reporting framework, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole;

•  the Strategic Report includes a fair review 
of the development and performance of 
the business and the position of the 
Company and the undertakings included 
in the consolidation taken as a whole, 
together with a description of the principal 
risks and uncertainties that they face; and

•  the annual report and financial statements, 
taken as a whole, are fair, balanced and 
understandable and provide the information 
necessary for shareholders to assess the 
Company’s performance, business model 
and strategy.

This responsibility statement was approved 
by the Board of Directors on 11 April 2016 
and is signed on its behalf by:

Peter Harris
Chief Financial Officer 

In preparing the Group financial statements, 
International Accounting Standard 1 requires 
that Directors:

•  properly select and apply accounting policies;

•  present information, including accounting 

policies, in a manner that provides 
relevant, reliable, comparable and 
understandable information; 

•  provide additional disclosures when 

compliance with the specific requirements 
in IFRSs are insufficient to enable users 
to understand the impact of particular 
transactions, other events and conditions 
on the entity’s financial position and 
financial performance; and

•  make an assessment of the Company’s 
ability to continue as a going concern.

The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position 
of the Company and enable them to ensure 
that the financial statements comply with 
the Companies Act 2006. They are also 
responsible for safeguarding the assets of the 
Company and hence for taking reasonable 
steps for the prevention and detection of 
fraud and other irregularities.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

Next Fifteen Communications Group plc31

Independent auditors’ report 
to the members of Next Fifteen Communications Group plc

We have audited the financial statements of 
Next Fifteen Communications Group plc for 
the year ended 31 January 2016 which comprise 
the Consolidated Income Statement, the 
Consolidated Statement of Comprehensive 
Income, the Consolidated and Parent Company 
Balance Sheets, the Consolidated and Parent 
Company Statements of Changes in Equity, 
the Consolidated Statement of Cash Flow, 
and the related notes 1 to 30. The financial 
reporting framework that has been applied 
in the preparation of the Group financial 
statements is applicable law and International 
Financial Reporting Standards (‘IFRS’s) as 
adopted by the European Union. The financial 
reporting framework that has been applied 
in the preparation of the Parent Company 
financial statements is applicable law and 
United Kingdom Accounting Standards 
(United Kingdom Generally Accepted 
Accounting Practice), including FRS 101 
‘Reduced Disclosure Framework’.

This report is made solely to the Company’s 
members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required 
to state to them in an auditors’ report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company and the Company’s members 
as a body, for our audit work, for this report, 
or for the opinions we have formed.

Respective responsibilities 
of Directors and auditors
As explained more fully in the Directors’ 
Responsibilities Statement, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they 
give a true and fair view. Our responsibility is 
to audit and express an opinion on the financial 
statements in accordance with applicable 
law and International Standards on Auditing 
(UK and Ireland). Those standards require us 
to comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

Scope of the audit of the 
financial statements
A description of the scope of an audit of financial 
statements is provided on the FRC’s website at 
https://www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:

•  the financial statements give a true and 
fair view of the state of the Group’s and 
of the Parent Company’s affairs as at 
31 January 2016 and of the Group’s 
profit for the year then ended;

•  the Group financial statements have been 
properly prepared in accordance with 
IFRSs as adopted by the European Union;

•  the Parent Company financial statements 

have been properly prepared in accordance 
with United Kingdom Generally Accepted 
Accounting Practice; and

•  the financial statements have been prepared 
in accordance with the requirements of 
the Companies Act 2006.

Opinion on other matters prescribed 
by the Companies Act 2006
In our opinion the information given in the 
Strategic Report and the Directors’ Report 
for the financial year for which the financial 
statements are prepared is consistent with 
the financial statements.

Matters on which we are required 
to report by exception
We have nothing to report in respect of 
the following matters where the Companies 
Act 2006 requires us to report to you if, 
in our opinion:

•  adequate accounting records have not 
been kept by the Parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or

•  the Parent Company financial statements 
are not in agreement with the accounting 
records and returns; or

•  certain disclosures of Directors’ remuneration 

specified by law are not made; or

•  we have not received all the information 
and explanations we require for our audit.

James Bates
(Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditors 
London 
United Kingdom 
11 April 2016

Annual Report 2016Corporate Governance32

Consolidated income statement
for the year ended 31 January 2016 and 18-month period ended 31 January 2015

Billings

Revenue

Staff costs

Depreciation

Amortisation 

Impairment

Other operating charges

Total operating charges

Operating profit

Finance expense

Finance income

Net finance expense

Share of (loss)/profit of associate

Profit before income tax

Income tax (expense)/credit

Profit for the period

Attributable to:

Owners of the Parent

Non-controlling interests

Earnings/(loss) per share

Basic (pence)

Diluted (pence)

Year ended
31 January 
2016
£’000

92,721

2,348

3,796

–

22,463

Note

2

3

4,12

4,11

4,11

2,5

6

7

5

8

10

Year ended 
31 January 
2016
£’000

151,658

129,757

(121,328)

8,429

(4,905)

2,059

(2,846)

(5)

5,578

(1,116)

4,462

3,992

470

4,462

6.0

5.6

18-month 
period ended 
31 January 
2015
£’000

110,626

2,332

2,812

7,000

32,084

18-month 
period ended 
31 January 
2015
£’000

185,900

158,495

(154,854)

3,641

(4,699)

1,129

(3,570)

334

405

516

921

(107)

1,028

921

(0.2)

(0.2)

The accompanying notes are an integral part of this Consolidated Income Statement.

All results relate to continuing operations.

Next Fifteen Communications Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income
for the year ended 31 January 2016 and 18-month period ended 31 January 2015

Profit for the year

Other comprehensive income/(expense):

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translating foreign operations 

Translation differences on long-term foreign currency intercompany loans

Loss on net investment hedges

Amounts reclassified and reported in the income statement:

Profit/(loss) on net investment hedges

Total other comprehensive income for the year

Total comprehensive income for the year 

Total comprehensive income attributable to:

Owners of the Parent

Non-controlling interests

Note

19

19

33

Year ended 
31 January 
2016
£’000

4,462

18-month 
period ended 
31 January
 2015
£’000

921

1,585

–

(662)

923

4

4

927

5,389

4,919

470

5,389

418

(77)

(104)

237

(44)

(44)

193

1,114

86

1,028

1,114

The accompanying notes are an integral part of this Consolidated Statement of Comprehensive Income.

All results relate to continuing operations.

Annual Report 2016Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
34

Consolidated balance sheet 
as at 31 January 2016 and 31 January 2015

Assets
Property, plant and equipment
Intangible assets
Investment in equity-accounted associate
Trade investment
Deferred tax assets
Other receivables

Total non-current assets

Trade and other receivables
Cash and cash equivalents
Corporation tax asset

Total current assets

Total assets

Liabilities
Loans and borrowings
Deferred tax liabilities
Other payables
Provisions 
Contingent consideration
Share purchase obligation

Total non-current liabilities

Loans and borrowings
Trade and other payables
Provisions
Corporation tax liability
Share purchase obligation
Contingent consideration
Deferred consideration

Total current liabilities

Total liabilities

Total net assets

Equity
Share capital
Share premium reserve
Merger reserve
Share purchase reserve
Foreign currency translation reserve
Other reserves
Retained earnings

Total equity attributable to owners of the Parent
Non-controlling interests

Total equity

Note

12
11

18
13,19

13,19
19

19
18
14,19
15,19
17,19
17,19

19
14,19
15,19

17,19
17,19
17,19

24

31 January
 2016
 £’000

31 January
 2016
 £’000

31 January
 2015
 £’000

31 January
 2015
 £’000

9,988
53,555
465
235
6,485
702

40,924
14,132
1,097

20,683
–
5,739
450
5,701
2,225

–
34,088
989
765
1,509
2,643
–

1,763
21,523
3,075
(2,673)
5,110
(1,168)
24,418

71,430

56,153

127,583

(34,798)

(39,994)

(74,792)

52,791

52,048
743

52,791

5,451
44,915
294
211
6,012
575

31,254
9,315
788

17,712
177
2,295
642
3,333
4,990

100
25,909
926
742
852
3,841
94

1,545
8,272
3,075
(2,673)
3,525
(510)
24,741

57,458

41,357

98,815

(29,149)

(32,464)

(61,613)

37,202

37,975
(773)

37,202

The accompanying notes are an integral part of this Consolidated Balance Sheet. 

These financial statements were approved and authorised by the Board on 11 April 2016.

Peter Harris
Chief Financial Officer   

Company number 01579589

Next Fifteen Communications Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
35

Consolidated statement of changes in equity
for the year ended 31 January 2016 and 18-month period ended 31 January 2015

Share 
capital
£’000

1,545

Share
premium
reserve 
£’000

8,272

Merger
reserve 
£’000

3,075

Share 
purchase 
reserve
£’000

Foreign
currency
translation
reserve
£’000

Other 
reserves 1
£’000

Retained
earnings
£’000

Equity
attributable
to owner
of the Parent 
£’000

Non-
controlling
interests
£’000

Total
equity
£’000

(2,673)

3,525

(510)

24,741

37,975

(773)

37,202

–

–

–

38

19

–

–

–

–

1,331

161

11,920

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3,992

3,992

470

4,462

1,585

(658)

–

927

–

927

1,585

(658)

3,992

4,919

470

5,389

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(38)

38

–

–

–

–

–

–

–

38

1,350

12,081

1,274

1,274

239

239

(2,441)

(2,441)

–

–

(38)

38

–

–

–

–

–

–

–

–

(3,494)

(3,494)

3,494

38

1,350

12,081

1,274

239

(2,441)

(38)

38

–

107

107

–

107

–

–

–

–

(1,888)

(1,888)

(560)

(560)

At 31 January 2015

Profit for the period

Other comprehensive 
income/(expense) 
for the year

Total comprehensive 
income/(expense) 
for the year

Shares issued on 
satisfaction of vested 
share options

Shares issued 
on acquisitions

Shares issued 
on placing

Movement in relation 
to share-based 
payments

Deferred tax on 
share-based payments

Dividends to owners  
of the Parent

Movement due to 
ESOP share purchases

Movement due to 
ESOP share option 
exercise

Movement on reserves 
for non-controlling 
interests

Share options issued 
on acquisition of 
subsidiary

Non-controlling 
interest arising 
on acquisition

Non-controlling 
dividend

At 31 January 2016

1,763

21,523

3,075

(2,673)

5,110

(1,168)

24,418

52,048

743

52,791

1  Other reserves include ESOP reserve, treasury reserve and hedging reserve; see note 24.

Annual Report 2016Financial Statements36

Consolidated statement of changes in equity continued

At 31 July 2013

(Loss)/profit for 
the period

Other comprehensive 
income/(expense) 
for the period

Total comprehensive 
income/(expense) 
for the period

Shares issued in 
satisfaction of vested 
share options

Shares issued on 
acquisitions

Movement due to 
ESOP share purchases

Movement due to 
ESOP share option 
exercises

Movement in relation 
to share-based 
payments

Deferred tax on 
share-based payments

Share-based payment 
charge for disposal of 
equity in a subsidiary 
to employees

Dividends to owners of 
the Parent

Movement on reserves 
for non-controlling 
interests

Share options issued 
on acquisition of 
subsidiary

Non-controlling 
interest arising on 
acquisition

Non-controlling 
interest dividend

Share 
capital
£’000

1,494

Share
premium
reserve 
£’000

7,557

Merger
reserve 
£’000

3,075

Share 
purchase 
reserve
£’000

Foreign
currency
translation
reserve
£’000

Other 
reserves 1
£’000

Retained
earnings
£’000

Equity
attributable
to owners
of the Parent 
£’000

Non-
controlling 
interests
£’000

Total
equity
£’000

(2,673)

3,184

(583)

23,954

36,008

2,185

38,193

–

–

–

35

16

–

–

–

–

–

–

–

–

–

–

–

–

–

82

633

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(107)

(107)

1,028

921

341

(148)

–

193

–

193

341

(148)

(107)

86

1,028

1,114

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(35)

256

–

–

–

–

–

–

–

–

–

–

–

–

580

208

117

649

(35)

256

580

208

684

684

(3,006)

(3,006)

–

–

–

–

–

–

–

–

117

649

(35)

256

580

208

684

(3,006)

1,206

1,206

(1,206)

–

1,222

1,222

–

1,222

–

–

–

–

(1,896)

(1,896)

(884)

(773)

(884)

37,202

At 31 January 2015

1,545

8,272

3,075

(2,673)

3,525

(510)

24,741

37,975

1  Other reserves include ESOP reserve, treasury reserve and hedging reserve; see note 24.

The accompanying notes are an integral part of this Consolidated Statement of Changes in Equity.

Next Fifteen Communications Group plcConsolidated statement of cash flow 
for the year ended 31 January 2016 and 18-month period ended 31 January 2015

37

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation

Amortisation 

Impairment

Finance expense

Finance income

Share of loss/(profit) from equity-accounted associate

Loss on sale of property, plant and equipment

Income tax expense/(credit)

Share-based payment charge

Net cash inflow from operating activities before 
changes in working capital

Change in trade and other receivables

Change in trade and other payables

Movement in provisions

Change in working capital

Net cash generated from operations

Income taxes paid

Net cash from operating activities

Cash flows from investing activities

Acquisition of subsidiaries trade and assets, 
net of cash acquired

Payment of contingent consideration 

Acquisition of property, plant and equipment

Proceeds on disposal of property, plant and equipment

Acquisition of intangible assets

Net movement in long-term cash deposits

Interest received

Net cash outflow from investing activities

Net cash from operating and investing activities

Note

4,12

4,11

4,11

6

7

4

8

4,21

7

Year ended
31 January 
2016
£’000

Year ended
31 January 
2016
£’000

18-month 
period ended 
31 January 
2015
£’000

18-month 
period ended 
31 January 
2015
£’000

4,462

2,348

3,796

–

4,905

(2,059)

5

156

1,116

1,393

(6,740)

6,447

459

(4,190)

(9,160)

(6,411)

7

(562)

109

49

16,122

166

16,288

(2,954)

13,334

921

2,332

2,812

7,000

4,699

(1,129)

(285)

73

(516)

2,486

(1,705)

2,234

285

(5,597)

(8,217)

(3,712)

24

(691)

230

62

18,393

814

19,207

(3,031)

16,176

(20,158)

(6,824)

(17,901)

(1,725)

Annual Report 2016Financial Statements38

Consolidated statement of cash flow continued

Net cash from operating and investing activities

Cash flows from financing activities

Proceeds from sale of own shares

Issue costs on issue of Ordinary Shares

Purchase of own shares

Capital element of finance lease rental repayment

Increase in bank borrowings and overdrafts

Repayment of bank borrowings and overdrafts

Interest paid

Dividend and profit share paid to non-controlling 
interest partners

Dividend paid to shareholders of the Parent

Net cash inflow from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of the year

Exchange gains/(losses) on cash held

Year ended
31 January 
2016
£’000

Note

Year ended
31 January 
2016
£’000

(6,824)

18-month 
period ended 
31 January 
2015
£’000

18-month 
period ended 
31 January 
2015
£’000

(1,725)

12,540

(457)

–

(23)

6,661

(3,790)

(471)

(560)

(2,441)

6

9

9

90

(5)

(34)

(103)

16,698

(8,608)

(743)

(884)

(3,006)

11,459

4,635

9,315

182

14,132

3,405

1,680

8,064

(429)

9,315

Cash and cash equivalents at end of the year

19

The accompanying notes are an integral part of this Consolidated Cash Flow Statement.

Next Fifteen Communications Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
39

Notes to the accounts
for the year ended 31 January 2016 

1 Accounting policies
The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. These policies have been 
consistently applied to all the periods presented, unless otherwise stated.

A. Basis of preparation
The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards, International Accounting 
Standards and Interpretations adopted by the European Union (‘Adopted IFRSs’) and the parts of the Companies Act 2006 applicable to companies 
reporting under Adopted IFRSs. 

B. Change in year end
In the prior period, the Group changed the end of its reporting period to 31 January 2015. The prior period covered by the financial statements 
is therefore the 18 months from 1 August 2013 to 31 January 2015. The reason for this was to better align with clients’ budgeting cycles, the 
majority of whom have December year ends. This means that the amounts presented in the financial statements are not directly comparable 
as the current period is for the 12 months to 31 January 2016. An appendix is included in the financial statements in order to present comparative 
financial information for the six and 12-month period. 

C. New and amended standards adopted by the Group
In the current year, the Group has applied a number of amendments to IFRSs and new interpretations that are mandatorily effective for an 
accounting period that begins on or after 1 February 2015. These have not had a material impact on the Group financial statements:

Amendment to IFRS 10 ‘Consolidated Financial Statements’ regarding investment entities. The main change resulting from these amendments 
is an exemption for investment entities from preparing consolidated financial statements. However, the Parent Company does not qualify as 
an investment entity and therefore this amendment will not affect the Group financial statements.

IFRS 11 ‘Joint Arrangements’ outlines the accounting by entities that jointly control an arrangement. Joint control involves the contractually 
agreed sharing of control. However, the Next Fifteen Communications Group does not hold any such arrangements and therefore this 
amendment has had no impact on the Group financial statements.

IFRS 12 ‘Disclosure of Interests in Other Entities’ requires disclosure of subsidiaries with material non-controlling interest (‘NCI’) or associates 
which are material to the Group. In the Group there are no material subsidiaries with NCI greater than £0.5m. Furthermore, there are no subsidiaries 
with NCI greater than 50% of total voting rights.

Total income from associates is less than £0.5m; therefore it is also deemed immaterial to require disclosures.

IFRS 13 ‘Fair Value Measurement’ applies to IFRSs that require or permit fair value measurements or disclosures and provides a single IFRS 
framework for measuring fair value and requires disclosures above fair value measurement. Additional disclosures, including a description 
of how the fair value has been determined, have been included in note 19 regarding the Group’s Level 3 financial instruments, which include 
contingent and deferred consideration. 

D. Basis of consolidation
The Group’s financial statements consolidate the results of Next Fifteen Communications Group plc and all of its subsidiary undertakings using 
the acquisition method of accounting.

Subsidiaries are all entities over which the Group has control. Control is achieved where the Company has existing rights that give it the ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The existence and effect of 
potential voting rights that are currently exercisable or convertible are considered when assessing whether the Group controls another entity.

In the Consolidated Balance Sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair 
values at the acquisition date. The results of acquired operations are included in the Consolidated Income Statement from the date on which 
control is obtained.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Parent’s ownership interests in them. 
On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or at the 
non-controlling interest’s proportionate share of the acquiree’s net assets. Each of these approaches have been used by the Group. 
Non-controlling interests are subsequently measured as the amount of those non-controlling interests at the date of the original 
combination and the non-controlling interest’s share of changes in equity since the date of the combination. 

Annual Report 2016Financial Statements40

1 Accounting policies continued
D. Basis of consolidation continued
An associate is an entity in which the Group has significant influence and which is neither a subsidiary nor a joint venture. Associates are accounted 
for under the equity method of accounting, where the investment in the associate is carried in the Consolidated Balance Sheet at cost plus 
post-acquisition changes in the Group’s share of net assets of the associate. The Consolidated Income Statement reflects the share of the 
results of the operations of the associate after tax.

When a business combination is achieved in stages, the Group’s previously held interests in the acquired entity is remeasured to its acquisition 
date fair value and the resulting gain or loss, if any, is recognised in the Consolidated Income Statement. Amounts arising from interests in the 
acquiree prior to the acquisition date that have previously been recognised in other comprehensive income are reclassified to the Consolidated 
Income Statement, where such treatment would be appropriate if that interest were disposed of.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, the 
Group reports provisional amounts for the items for which the accounting is incomplete.

Intercompany transactions, balances and unrealised gains on transactions between Group companies (Next Fifteen Communications Group plc 
and its subsidiaries) are eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the 
asset transferred. Accounting policies for subsidiaries have been changed where necessary to ensure consistency with the policies adopted 
by the Group.

E. Merger reserve
Where the conditions set out in section 612 of the Companies Act 2006 or equivalent sections of previous Companies Acts are met, shares 
issued as part of the consideration in a business combination are measured at their fair value in the Consolidated Balance Sheet, and the 
difference between the nominal value and fair value of the shares issued is recognised in the merger reserve.

F. Revenue
Billings represent amounts receivable from clients, exclusive of VAT, sales taxes and trade discounts in respect of charges for fees, commission 
and rechargeable expenses incurred on behalf of clients.

Revenue is billings less amounts payable on behalf of clients to external suppliers where they are retained to perform part of a specific client 
project or service, and represents fees, commissions and mark-ups on rechargeable expenses. Revenue is recognised on the following bases:

• Retainer and other non-retainer fees are recognised as the services are performed, in accordance with the terms of the 

contractual arrangement.

• Project fees are recognised on a percentage-of-completion basis as contract activity progresses, if the final outcome can be assessed with 
reasonable certainty. The stage of completion is generally measured on the basis of the services performed to date as a percentage of the 
total services to be performed.

• Expenses are recharged to clients at cost plus an agreed mark-up when the services are performed.

G. Intangible assets
Goodwill 
Goodwill represents the excess of the fair value of consideration payable, the amount of any non-controlling interest in the acquiree and 
acquisition date fair value of any previous equity interest in the acquiree, over the fair value of the Group’s share of the identifiable net assets 
acquired. The fair value of consideration payable includes assets transferred, liabilities assumed and equity instruments issued. The amount 
relating to the non-controlling interest is measured on a transaction-by-transaction basis, at either fair value or the non-controlling interest’s 
proportionate share of net assets acquired. Both approaches have been used by the Group. Goodwill is capitalised as an intangible asset, not 
amortised but reviewed annually for impairment or in any period in which events or changes in circumstances indicate the carrying value may 
not be recoverable. Any impairment in carrying value is charged to the Consolidated Income Statement.

Next Fifteen Communications Group plcNotes to the accounts continued41

1 Accounting policies continued
G. Intangible assets continued
Software
Licences for software that are not integral to the functioning of a computer are capitalised as intangible assets. Costs that are directly 
associated with the production of identifiable and unique software products controlled by the Group, and that are expected to generate 
economic benefits exceeding costs beyond one year, are recognised as intangible assets. Direct costs include software development and 
employee costs. Amortisation is provided on software at rates calculated to write off the cost of each asset evenly over its expected useful life 
of between two and five years. Costs associated with maintaining computer software programs are recognised as an expense as it is incurred. 
No amortisation is charged on assets in the course of construction until they are available for operational use in the business. 

Trade names
Trade names acquired in a business combination are recognised at fair value at the acquisition date. Trade names have a finite useful life and 
are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the cost of trade names 
over their estimated useful lives of five to 20 years.

Customer relationships 
Contractual customer relationships acquired in a business combination are recognised at fair value at the acquisition date. The contractual 
customer relationships have a finite useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using the 
straight-line method over the expected life of the customer relationship of three to six years.

Non-compete 
Certain acquisition agreements contain non-compete arrangements restricting the vendor’s ability to compete with the acquiring business 
during an earn-out period. The non-compete arrangements have a finite useful life equivalent to the length of the earn-out period and are 
carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method over the length of the arrangement.

H. Property, plant and equipment
Property, plant and equipment is stated at cost, net of depreciation. Depreciation is provided on all property, plant and equipment at annual 
rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life as follows:

Short leasehold improvements 

– Over the term of the lease

Office equipment  

– 20% to 50% per annum straight-line

Office furniture 

Motor vehicles 

– 20% per annum straight-line

– 25% per annum straight-line

I. Impairment
Impairment tests on goodwill are undertaken annually at the financial year end. Other non-financial assets (excluding deferred tax) are subject 
to impairment tests whenever events or changes in circumstances indicate that their carrying amount may not be recoverable.

Where the carrying value of an asset exceeds its recoverable amount, which is measured as the higher of value in use and fair value less costs 
to sell, the asset is impaired accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the asset’s cash-generating 
unit, defined as the lowest group of assets in which the asset belongs for which there are separately identifiable cash flows. Goodwill is 
allocated on initial recognition to each of the Group’s cash-generating units that are expected to benefit from the synergies of the combination 
giving rise to the goodwill. The cash-generating units represent the lowest level within the entity at which the goodwill is monitored for 
internal management purposes.

Impairment charges are included within the amortisation and impairment line of the Consolidated Income Statement unless they reverse 
gains previously recognised in other comprehensive income. An impairment loss recognised for goodwill is not reversed.

Annual Report 2016Financial Statements42

1 Accounting policies continued
J. Foreign currency
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate 
(their ‘functional currency’) are recorded at the exchange rates ruling when the transactions occur. Foreign currency monetary assets and 
liabilities are translated at the exchange rates ruling at the balance sheet date. Exchange differences arising on the retranslation of unsettled 
monetary assets and liabilities are recognised immediately in the Consolidated Income Statement. In the consolidated financial statements, 
foreign exchange movements on intercompany loans with indefinite terms, for which there is no expectation of a demand for repayment, are 
recognised directly in equity within a separate foreign currency translation reserve.

On consolidation, the results of overseas operations are translated into sterling at the average exchange rates for the accounting period. All 
assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the exchange 
rates ruling at the balance sheet date. Exchange differences arising on translating the opening net assets at opening rates and the results of 
overseas operations at average rates are recognised directly in the foreign currency translation reserve within equity. The effective portion 
arising on the retranslation of foreign currency borrowings which are designated as a qualifying hedge is recognised within equity. See note 
19 for more detail on hedging activities. 

On disposal of a foreign operation, the cumulative translation differences recognised in the foreign currency translation reserve relating to that 
operation up to the date of disposal are transferred to the Consolidated Income Statement as part of the profit or loss on disposal.

On a reduction of ownership interest in a subsidiary that does not affect control, the cumulative retranslation difference is only allocated to the 
non-controlling interests (the ‘NCI’) and not recycled through the Consolidated Income Statement.

K. Operating segments
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief 
operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, has been 
identified as the Board of Directors.

L. Financial instruments
Financial assets and liabilities are recognised on the Group’s Consolidated Balance Sheet when the Group becomes party to the contractual 
provisions of the asset or liability. The Group’s accounting policies for different types of financial asset and liability are described below.

Trade receivables 
Trade receivables are initially recognised at fair value and will subsequently be measured at amortised cost less allowances for impairment. An 
allowance for impairment of trade receivables is established when there is objective evidence (such as significant financial difficulties on the 
part of the counterparty, or default or significant delay in payment) that the Group will not be able to collect all amounts due according to the 
original terms of the receivables. The amount of the allowance is the difference between the asset’s carrying amount and the present value of 
estimated future cash flows associated with the impaired receivable. 

Such provisions are recorded in a separate allowance account, with the loss being recognised as an expense in the other operating charges 
line in the Consolidated Income Statement. On confirmation that the trade receivable will not be collectable, the gross carrying value is 
written off against the associated allowance.

Cash and cash equivalents 
Cash and cash equivalents comprise cash in hand and short-term call deposits held with banks. Bank overdrafts are shown within loans and 
borrowings in current liabilities on the Consolidated Balance Sheet, except where there is a pooling arrangement with a bank that allows them 
to be offset against cash balances. In such cases the net cash balance will be shown within cash and cash equivalents in the Consolidated 
Balance Sheet.

Derivative financial instruments 
Derivative financial instruments are initially recognised at fair value at the contract date and continue to be stated at fair value at the balance 
sheet date, with gains and losses on revaluation being recognised immediately in the Consolidated Income Statement. The fair value of 
derivative financial instruments is determined by reference to third-party market valuations.

Next Fifteen Communications Group plcNotes to the accounts continued43

1 Accounting policies continued
L. Financial instruments continued
Hedging activities 
The Group documents at the inception of the transaction the relationship between hedging instruments and hedged items, as well as its 
risk-management objectives and strategy for undertaking various hedging transactions. The Group also documents its assessment, both at 
hedge inception and on an ongoing basis, of whether the hedging instruments used in hedging transactions are highly effective in offsetting 
changes in fair values of hedged items.

Where a foreign currency loan is designated as a qualifying hedge of the foreign exchange exposure arising on retranslation of the net assets 
of a foreign operation, any gain or loss on the hedging instrument relating to the effective portion of the hedge is recognised in other comprehensive 
income in a separate hedging reserve included within other reserves. This offsets the foreign exchange differences arising on the retranslation 
of the foreign operation’s net assets, which is recognised in the separate foreign currency translation reserve. The gain or loss relating to the 
ineffective portion is recognised immediately in the Consolidated Income Statement within finance income/expense.

Gains and losses accumulated in equity on retranslation of the foreign currency loans are recycled through the Consolidated Income Statement 
when the foreign operation is sold or is partially disposed of so that there is a loss of control. At this point the cumulative foreign exchange 
differences arising on the retranslation of the net assets of the foreign operation are similarly recycled through the Consolidated Income Statement. 
Where the hedging relationship ceases to qualify for hedge accounting, the cumulative gains and losses remain within the foreign currency 
translation reserve until control of the foreign operation is lost; subsequent gains and losses on the hedging instrument are recognised in the 
Consolidated Income Statement. 

Where there is a change in the ownership interest without effecting control, the exchange differences are adjusted within reserves.

Bank borrowing
Interest-bearing bank loans and overdrafts are recognised at their fair value, net of direct issue costs and, thereafter, at amortised cost. Finance 
costs are charged to the Consolidated Income Statement over the term of the debt so that the amount charged is at a constant rate on the carrying 
amount. Finance costs include issue costs that are initially recognised as a reduction in the proceeds of the associated capital instrument.

Deal costs 
Costs associated with acquisitions are recognised in the Consolidated Income Statement within the ‘other operating charges’ line in the year in 
which they are incurred.

Contingent consideration 
On initial recognition, the liability for contingent consideration relating to acquisitions is measured at fair value. The liability is calculated based 
on the present value of the ultimate expected payment with the corresponding debit included within goodwill. Subsequent movements in the 
present value of the ultimate expected payment are recognised in the Consolidated Income Statement.

Share purchase obligation 
Put-option agreements that allow the non-controlling interest shareholders in the Group’s subsidiary undertakings to require the Group to 
purchase the non-controlling interest are recorded in the Consolidated Balance Sheet as liabilities. On initial recognition, the liability is measured 
at fair value and is calculated based on the present value of the ultimate expected payment with the corresponding debit included in the 
share purchase reserve. Subsequent movements in the present value of the ultimate expected payment are recognised in the Consolidated 
Income Statement.

Trade payables 
Trade payables are initially recognised at fair value and thereafter at amortised cost.

M. Provisions 
Provisions are recognised when the Group has a present obligation as a result of a past event and it is probable that the Group will be required 
to settle that obligation, and are discounted to present value where the effect is material. Provisions are created for vacant or sublet properties 
when the Group has a legal obligation for future expenditure in relation to onerous leases. The provision is measured at the present value of 
the Group’s best estimate of the expenditure required to settle the present obligation at the balance sheet date.

Annual Report 2016Financial Statements44

1 Accounting policies continued
N. Retirement benefits
Pension costs which relate to payments made by the Group to employees’ own defined contribution pension plans are charged to the Consolidated 
Income Statement as incurred.

O. Share-based payments
The Group issues equity-settled share-based payments to certain employees via the Group’s Long-Term Incentive Plan. The share-based payments
are measured at fair value at the date of the grant and expensed on a straight-line basis over the vesting period. The cumulative expense is 
adjusted for failure to achieve non-market performance vesting conditions.

Fair value is measured by use of the Black-Scholes model on the grounds that there are no market-related vesting conditions. The expected life 
used in the model has been adjusted, based on the Board’s best estimate, for the effects of non transferability, exercise restrictions and 
behavioural considerations.

The Group grants brand equity appreciation rights to key individuals in the form of LLC units. The LLC units give the individuals a right to a 
percentage of the future appreciation in their particular brand’s equity. Appreciation is measured based on a multiple of the brand operating 
earnings in subsequent year(s), over the base line value determined at the date of grant. Since any brand appreciation payments are to be 
settled in Group equity, they are accounted for as equity-settled share-based payments. The Group fair values the LLC units at the date of 
grant and expenses them fully at that point.

P. Leased assets
Where substantially all of the risks and rewards incidental to ownership are not transferred to the Group (an ‘operating lease’), the total rentals 
payable under the lease are charged to the Consolidated Income Statement on a straight-line basis over the lease term. The aggregate benefit 
of lease incentives is recognised as a reduction to the rental expense over the lease term on a straight-line basis.

The land and buildings elements of property leases are considered separately for the purposes of lease classification.

Where Group assets are leased out under operating leases with the Group acting as lessor, the asset is included in the Consolidated Balance 
Sheet and lease income is recognised over the term of the lease on a straight-line basis. 

Q. Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Consolidated Income 
Statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are 
never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted 
by the balance sheet date.

R. Deferred tax
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Balance Sheet differs 
from its tax base, except for differences arising on:

•

•

•

the initial recognition of goodwill;

the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 
neither accounting nor taxable profit; and

investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which the 
asset can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Next Fifteen Communications Group plcNotes to the accounts continued45

1 Accounting policies continued
R. Deferred tax continued
Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•

the same taxable Group company; or

• different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled 
or recovered.

Where a temporary difference arises between the tax base of employee share options and their carrying value, a deferred tax asset should 
arise. To the extent the future tax deduction exceeds the related cumulative IFRS 2 ‘Share-Based Payments’ (‘IFRS 2’) expense, the excess of the 
associated deferred tax balance is recognised directly in equity. To the extent the future tax deduction matches the cumulative IFRS 2 expense, 
the associated deferred tax balance is recognised in the Consolidated Income Statement.

S. Dividends
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends 
are recognised when approved by the shareholders at an Annual General Meeting.

T. Employee Share Ownership Plan (‘ESOP’)
As the Group is deemed to have control of its ESOP trust, the trust is treated as a subsidiary and is consolidated for the purposes of the Group 
accounts. The ESOP’s assets (other than investments in the Company’s shares), liabilities, income and expenses are included on a line-by-line 
basis in the Group financial statements. The ESOP’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet 
as if they were treasury shares and presented in the ESOP reserve.

U. Significant estimates and judgements
I. Impairment of goodwill
In line with lAS 36 ‘Impairment of Assets’, the Group is required to test the carrying value of goodwill, at least annually, for impairment. As part 
of this review process the recoverable amount of the goodwill is determined using value-in-use calculations, which requires estimates of future 
cash flows and as such is subject to estimates and assumptions around growth rates and discount rates. Further details are contained in note 11.

II. Contingent consideration, share purchase obligation and valuation of put options
Contingent consideration and share purchase obligations relating to acquisitions have been included based on discounted management 
estimates of the most likely outcome. The difference between the fair value of the liabilities and the actual amounts payable is charged to the 
Consolidated Income Statement as notional finance costs over the life of the associated liability. Changes in the estimates of contingent 
consideration payable and the share purchase obligation are recognised in finance income/expense. These require judgements around future 
revenue growth, profit margins and discount rates. Further details are contained in note 17.

V. New standards and amendments not applied
The Group has not yet adopted certain new standards, amendments and interpretations to existing standards, which have been published but 
are only effective for our accounting periods beginning on or after 1 February 2016 or later periods. These new pronouncements are listed below:

• Amendments to IFRS 11 ‘Accounting for Acquisitions of Interests in Joint Operations’ (effective periods beginning on or after 1 January 2016)

• Amendments to IAS 16 and IAS 38 ‘Clarification of Acceptable Methods of Depreciation and Amortisation’ (effective periods beginning on or 

after 1 January 2016)

• Annual Improvements 2012–2014 cycle (effective periods beginning on or after 1 July 2016)1

•

•

•

IFRS 15 ‘Revenue from Contracts with Customers’ (effective periods beginning on or after 1 January 2018)1

IFRS 9 ‘Financial Instruments’ (effective periods beginning on or after 1 January 2018)1

IFRS 16 ‘Leases’ (effective periods beginning on or after 1 January 2019)1

1  Not yet endorsed for use in the EU.

Annual Report 2016Financial Statements46

1 Accounting policies continued
V. New standards and amendments not applied continued
The Directors do not expect that the adoption of the standards listed above will have a material impact on the financial statements of the 
Group in future periods except as follows:

•

IFRS 15 may impact the timing of revenue recognition for the Group and is effective for the Group’s year ending 31 January 2019. The Group 
is currently evaluating the impact of the adoption of this standard in future periods. 

2 Segment information
Reportable segments
The Board of Directors has identified the operating segments based on the reports it reviews as the chief operating decision-maker to make 
strategic decisions, assess performance and allocate resources. This is deemed to be regional segments. 

The Group’s business is separated into a number of brands which are considered to be the underlying operating segments. These brands are 
organised into regional segments, within these reportable segments the Group operates a number of separate competing businesses in order 
to offer services to clients in a confidential manner where otherwise there may be issues of conflict.

Measurement of operating segment profit 
The Board of Directors assesses the performance of the operating segments based on a measure of adjusted operating profit before intercompany 
recharges, which reflects the internal reporting measure used by the Board of Directors. This measurement basis excludes the effects of certain 
fair value accounting charges, amortisation of acquired intangibles, goodwill impairment charges and other exceptional one-off costs. Other 
information provided to them is measured in a manner consistent with that in the financial statements. Head office costs relate to Group costs 
before allocation of intercompany charges to the operating segments. Inter-segment transactions have not been separately disclosed as they 
are not material. The Board of Directors does not review the assets and liabilities of the Group on a segmental basis and therefore this is not 
separately disclosed. 

Year ended 31 January 2016

Revenue

Segment adjusted operating profit/(loss)

18-month period ended 31 January 2015

Revenue

Segment adjusted operating profit/(loss)

UK
£’000

27,885

3,805

33,460

3,299

EMEA
£’000

6,426

452

13,778

584

US
£’000

Asia Pacific 
£’000

Head office 
£’000

Total
£’000

83,456

17,492

92,358

21,018

11,990

1,380

18,899

1,208

–

(6,610)

–

(8,150)

129,757

16,519

158,495

17,959

Next Fifteen Communications Group plcNotes to the accounts continued2 Segment information continued
Measurement of operating segment profit continued
A reconciliation of segment adjusted operating profit to statutory operating profit is provided as follows:

Segment adjusted operating profit

Impairment of goodwill (note 11)

Share-based payment charge and charges associated with equity transactions accounted for as 
share-based payments1

Income for misappropriation of assets

Transaction costs

Costs associated with restructuring2

Charge associated with office moves3

Total exceptional costs in operating profit excluding amortisation

Amortisation of acquired intangibles

Total exceptional costs in operating profit

Total operating profit

47

18-month 
period ended
 31 January 
2015
£’000

17,959

(7,000)

(1,906)

65

–

(2,066)

(1,036)

(11,943)

(2,375)

(14,318)

3,641

Year
 ended
 31 January 
2016
£’000

16,519

–

(1,549)

–

(208)

(1,492)

(1,354)

(4,603)

(3,487)

(8,090)

8,429

1  

 This charge relates to the acquisition of the 20% minority interest in Bourne whereby performance shares were issued as partial consideration, a transaction whereby a restricted grant of 
brand equity was given to key management in Bite Communications Limited, Bite Communications LLC and The OutCast Agency LLC (2015: Story Worldwide, M Booth and Bite NA) at nil 
cost which holds value in the form of access to future profit distributions as well as any future sale value under the performance-related mechanism set out in the share sale agreement. 
This value is recognised as a one-off share-based payment in the income statement. It also includes charges associated with equity transactions accounted for as share-based payments.

2 

 In the current period the Group has incurred exceptional costs in relation to EMEA (£0.9m) following the decision to exit both South Africa and Denmark and reduce the cost base elsewhere 
in line with the operational performance, in relation to Story Worldwide (£0.5m) restructuring the business to align the cost base with the anticipated revenues and finally in relation to 
our research agencies (£0.1m) which were merged under the Morar brand.

3  

 Following the decision in the prior year to move all the offices in San Francisco into one location, the Group has pursued similar initiatives in New York and London. Due to this the Group 
has suffered a period of double rent and one-off costs associated with the moves. 

3 Employee information
Staff costs for all employees, including Directors, consist of:

Wages and salaries

Social security costs

Pension costs

Share-based payment charge (note 21)

Year
 ended
 31 January 
2016
£’000

83,200

5,836

1,613

2,072

92,721

18-month 
period ended
 31 January 
2015
£’000

98,286

7,848

2,006

2,486

110,626

Annual Report 2016Financial Statements48

3 Employee information continued
The average number of employees during the period, by geographical location, was as follows:

UK

Europe and Africa

US 

Asia Pacific

Head office

Key management personnel are considered to be the Board of Directors as set out on pages 16 and 17. 

Directors’ remuneration consists of:

Short-term employee benefits

Pension costs

Share-based payment charge

The highest paid Director received total emoluments of £815,000 (2015: £962,000).

4 Operating profit 
This is arrived at after charging/(crediting):

Depreciation of owned property, plant and equipment

Depreciation of assets held under finance leases

Amortisation of intangible assets

Impairment of goodwill

Loss on sale of property, plant and equipment

Share-based payment charge

Share-based payment charge – exceptional

Operating lease income

Operating lease rentals   – property

 – plant and machinery

Foreign exchange (gain)/loss

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

304

85

611

314

36

260

114

514

337

23

1,350

1,248

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

1,186

60

165

1,411

1,231

202

165

1,598

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

2,246

102

3,796

–

156

523

1,549

(543)

4,413

45

(105)

2,325

7

2,812

7,000

73

580

1,906

(473)

6,066

186

379

Next Fifteen Communications Group plcNotes to the accounts continued49

4 Operating profit continued
Auditors’ remuneration
During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor and their associates:

Fees payable to the Company’s auditor for the statutory audit of the Company accounts  
and consolidated annual statements

The auditing of financial statements of the subsidiaries pursuant to legislation

Non-audit services:

Tax advisory services

Other assurance services

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

183

127

42

5

357

192

144

30

39

405

5 Reconciliation of pro forma financial measures
The following reconciliations of pro forma financial measures have been presented to provide additional information which will be useful to 
the users of the financial statements in understanding the underlying performance of the Group.

The adjusted measures are also used for the performance calculation of the adjusted earnings per share used for the vesting of employee 
share options (note 10), banking covenants and cash flow analysis. 

Adjusted profit before income tax and earnings to ordinary shareholders

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract

Unwinding of discount on contingent and deferred consideration (note 17)

Unwinding of discount on share purchase obligation (note 17)

Total exceptional costs in operating profit (note 2)

Change in estimate of future contingent consideration payable (note 17)

Change in estimate of future share purchase obligation (note 17)

Adjusted profit before income tax

Adjusted EBITDA

Operating profit

Depreciation of owned property, plant and equipment (note 12)

Depreciation of assets held under finance leases (note 12)

Amortisation of intangible assets (note 11)

Total exceptional costs in operating profit excluding amortisation (note 2)

Adjusted EBITDA

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

5,578

–

936

576

8,090

439

473

16,092

405

(206)

1,473

979

14,318

1,253

(610)

17,612

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

8,429

2,246

102

3,796

4,603

19,176

3,641

2,325

7

2,812

11,943

20,728

Annual Report 2016Financial Statements50

5 Reconciliation of pro forma financial measures continued
Adjusted staff costs

Staff costs

Reorganisation costs

Charges associated with equity transactions accounted for as share-based payments (note 2)

Adjusted staff costs

6 Finance expense

Financial liabilities at amortised cost

Bank interest payable

Financial liabilities at fair value through profit and loss

Unwinding of discount on share purchase obligation (note 17)

Change in estimate of future share purchase obligation (note 17)

Unwinding of discount on contingent and deferred consideration (note 17)

Change in estimate of future contingent consideration payable (note 17)

Other

Finance lease interest

Other interest payable

Finance expense

7 Finance income

Financial assets at amortised cost

Bank interest receivable

Financial assets at fair value through profit and loss

Change in estimate of future share purchase obligation (note 17)

Movement in fair value of interest rate cap-and-collar contract

Change in estimate of future contingent consideration (note 17)

Other

Other interest receivable

Finance income

Year
 ended
 31 January 
2016
£’000

92,721

(1,219)

(1,549)

89,953

18-month 
period ended
 31 January 
2015
£’000

110,626

(1,136)

(1,906)

107,584

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

445

576

759

936

2,163

8

18

720

979

135

1,473

1,369

5

18

4,905

4,699

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

42

286

–

1,724

7

2,059

46

745

206

116

16

1,129

Next Fifteen Communications Group plcNotes to the accounts continued51

8 Taxation
The major components of income tax expense/(credit) for the year ended 31 January 2016 and 18-month period ended 31 January 2015 are:

Consolidated Income Statement

Current income tax

Current income tax expense

Adjustments in respect of current income tax in prior years

Deferred income tax

Relating to the origination and reversal of temporary differences

Adjustments in respect of deferred tax for prior years

Income tax expense/(credit) reported in the Consolidated Income Statement

Consolidated Statement of Changes in Equity

Tax credit relating to share-based remuneration

Income tax benefit reported in equity

Factors affecting the tax charge for the year

The tax assessed for the year is lower than the standard rate of corporation tax in the UK of 20.17% 
(2015: 21.89%). The difference is explained below:

Profit before income tax

Corporation tax expense at 20.17% (2015: 21.89%) 

Effects of:

Disallowed expenses

Recognition of previously unrecognised tax losses

Non-utilisation of tax losses

Higher rates of tax on overseas earnings

Deduction for overseas taxes

Adjustments in respect of prior years

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

2,019

30

(957)

24

1,116

(239)

(239)

5,578

1,125

765

(354)

26

734

(1,234)

54

1,116

3,591

100

(1,806)

(2,401)

(516)

(208)

(208)

405

89

2,482

(479)

51

1,148

(1,506)

(2,301)

(516)

Reconciliation of tax expense/(credit) in the Consolidated Income Statement to adjusted tax expense:

Income tax expense/(credit) reported in the Consolidated Income Statement

1,116

(516)

Add back:

Tax on adjusting items

Movement in fair value of interest rate cap-and-collar contract

Costs associated with the current period restructure (note 2)

Unwinding of discount on and change in estimates of contingent and deferred consideration (note 17)

Share-based payment charge (note 2)

Charge associated with office moves (note 2)

Amortisation of acquired intangibles

Tax adjustments in respect of prior years relating to intangible fixed assets

Adjusted tax expense

Adjusted profit before income tax (note 5)

Adjusted effective tax rate

–

497

200

312

491

924

–

3,540

16,092

22%

(41)

84

911

731

414

713

2,082

4,378

17,612

25%

Annual Report 2016Financial Statements52

8 Taxation continued
The Group presents the adjusted effective tax rate to help users of this report better understand its tax charge. In arriving at this rate, the Group 
removes the tax effect of items which are adjusted for in arriving at the adjusted profit before income tax disclosed in note 5. The Group considers 
that the resulting adjusted effective tax rate is more representative of its tax payable position.

The UK income tax expense is based on a blended rate of the UK statutory rates of corporation tax during the year to 31 January 2016 of 20.17% 
(2015: 21.89%) and reflects the reduction in the UK corporation tax rate from 21% to 20% from 1 April 2015.

As a result of the reduction in the UK corporation tax rate to 19% from 1 April 2017 and 18% from 1 April 2020 that was substantively enacted 
on 26 October 2015, the UK deferred tax balances have been remeasured. 

9 Dividend

Dividends paid during the period

Final dividend paid for prior year of 2.500p per Ordinary Share (2015: 1.925p)

Interim dividend paid of 1.200p per Ordinary Share (2015: 0.700p)

Second interim dividend paid of £Nil per Ordinary Share (2015: 2.300p)

Non-controlling interest dividend¹

Year
 ended
 31 January 
2016
£’000

18-month 
period ended
 31 January 
2015
£’000

1,635

806

–

2,441

560

1,160

425

1,421

3,006

884

1  

 During the year, a profit share was paid to the holders of the non-controlling interest of 463 Communications of £29,000 (2015: £94,000), The Blueshirt Group LLC of £120,000 (2015: £376,000), 
Outcast of £278,000 (2015: £251,000), M Booth of £64,000 (2015: £Nil), Beyond of £Nil (2015: £72,000), Bite NA of £1,000 (2015: £Nil) and Connections Media of £68,000 (2015: £91,000).

The ESOP waived its right to dividends in the financial period ended 31 January 2016 and 2015.

A final dividend of 3.0p per share (2015: 2.5p) has been proposed. This has not been accrued. This makes the total dividend for the year of 4.2p 
per share (2015: 5.5p). The prior year dividend of 5.5p is comprised of a 3.5p proforma dividend for the 12 months to 31 January 2015 and a 
special 2.0p dividend to take account of the long accounting period. The final dividend, if approved at the AGM on 28 June 2016, will be paid 
on 5 August 2016 to all shareholders on the Register of Members as at 1 July 2016. The ex-dividend date for the shares is 30 June 2016. 

Next Fifteen Communications Group plcNotes to the accounts continued10 Earnings per share

Earnings/(loss) attributable to ordinary shareholders

Movement in fair value of interest rate cap-and-collar contract 

Unwinding of discount on contingent and deferred consideration 

Unwinding of discount on share purchase obligation

Income from recovery and sale of misappropriated assets

Change in estimate of future contingent consideration payable 

Change in estimate of share purchase obligation

Costs associated with the current period restructure (note 2)

Share-based payment charge (note 2)

Charge associated with office moves (note 2)

Deal costs (note 2)

Amortisation of acquired intangibles 

Impairment of intangibles

Adjusted earnings attributable to ordinary shareholders

Weighted average number of Ordinary Shares

Dilutive LTIP shares

Dilutive growth deal shares1

Other potentially issuable shares

Diluted weighted average number of Ordinary Shares

Basic earnings/(loss) per share

Diluted earnings/(loss) per share

Adjusted earnings per share

Diluted adjusted earnings per share

1  This relates to the brand equity appreciation rights as discussed in note 1.

53

18-month 
period ended
 31 January 
2015
£’000

(107)

(165)

(39)

769

(65)

134

(531)

1,983

1,175

622

–

1,433

7,000

Year
 ended
 31 January 
2016
£’000

3,992

–

793

519

–

439

473

995

1,237

863

208

2,563

–

12,082

12,209

Number

Number

66,298,503

60,825,828

2,904,335

1,689,729

745,340

4,868,493

1,126,939

570,657

71,637,907

67,391,917

6.0p

5.6p

18.2p

16.9p

(0.2)p

(0.2)p

20.1p

18.1p

Adjusted and diluted adjusted earnings per share have been presented to provide additional useful information. The adjusted earnings per 
share is the performance measure used for the vesting of employee share options and performance shares. The only difference between the 
adjusting items in this note and the figures in note 5 is the tax effect of those adjusting items.

Annual Report 2016Financial Statements54

11 Intangible assets

Cost

At 31 July 2013

Acquisitions

Capitalised internal development

Acquired through business combinations1

Disposals

Exchange differences

At 31 January 2015

Acquisitions

Capitalised internal development

Acquired through business combinations1

Disposals

Exchange differences

At 31 January 2016

Amortisation and impairment

At 31 July 2013

Charge for the period

Disposals

Impairment2

Exchange differences

At 31 January 2015

Charge for the year3

Disposals

Impairment2

Exchange differences

At 31 January 2016

Net book value at 31 January 2016

Net book value at 31 January 2015

Software
£’000

Trade name
£’000

Customer
 relationships
£’000

Non-compete
£’000

Goodwill
£’000

Total
£’000

3,534

706

79

1,174

(231)

(70)

2,307

6,312

–

–

937

–

16

–

–

3,874

–

(123)

79

–

–

388

–

(1)

39,503

51,735

–

–

6,150

–

(144)

706

79

12,523

(231)

(322)

5,192

3,260

10,063

466

45,509

64,490

562

197

801

(242)

23

–

–

635

–

200

–

–

3,083

–

318

–

–

313

–

2

–

–

5,586

–

1,218

562

197

10,418

(242)

1,761

6,533

4,095

13,464

781

52,313

77,186

2,854

739

(231)

–

(99)

3,263

933

(185)

–

23

4,034

2,499

1,929

418

172

–

–

17

607

395

–

–

64

1,066

3,029

2,653

3,456

1,806

–

–

(19)

5,243

2,085

–

–

264

7,592

5,872

4,820

30

95

–

–

–

125

383

–

–

–

508

273

341

3,608

10,366

–

–

7,000

(271)

2,812

(231)

7,000

(372)

10,337

19,575

–

–

–

94

3,796

(185)

–

445

10,431

23,631

41,882

53,555

35,172

44,915

1  

 During the year, the Group acquired Delta, Encore, IncrediBull and ODD (note 26). The Group recognised customer relationships of £202,038, £577,844, £803,117 and £1,500,998 in Delta, 
Encore, IncrediBull and ODD respectively. £188,653 and £446,104 of trade name were recognised in Encore and ODD respectively. £231,353, £56,256 and £25,471 of intangibles relating 
to non-compete clauses were recognised in Encore, IncrediBull and ODD respectively. £801,245 of software intangibles were recognised in Encore. 

2   The prior year impairment for goodwill relates to Lexis. Further details are provided later in this note.

3 

 Amortisation charge for the period includes acquired intangibles of £383,000 for non-compete agreements, £2,085,000 for customer relationships, £395,000 for trade names and £624,000 
relating to software.

Next Fifteen Communications Group plcNotes to the accounts continued11 Intangible assets continued
Impairment testing for cash-generating units containing goodwill 
Goodwill acquired through business combinations is allocated to cash-generating units (‘CGUs’) for impairment testing as follows:

Text 100 Group

Lexis (UK)1

OutCast (US)

M Booth (US)

Blueshirt

Bourne

Story Worldwide (note 26)

Morar (note 26)

ODD (note 26)

Other2

2016
£’000

2,840

2,349

7,453

4,783

4,832

5,631

1,840

1,913

2,458

7,783

41,882

55

2015
£’000

1,471

2,349

7,021

4,505

4,552

5,631

1,734

1,913

–

5,996

35,172

1   During the prior year, Lexis was impaired by £7,000,000; see further detail below.

2  Other goodwill represents goodwill on a number of cash-generating units, none of which is individually significant in comparison to the total carrying value of goodwill. 

Goodwill is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination giving 
rise to the goodwill. The CGUs represent the lowest level within the entity at which the goodwill is monitored for internal management purposes.

The Group performs a three stage impairment testing process by considering:

Stage 1) the performance of the brands during the previous financial year.

Stage 2)  the value in use of the brands, calculated by taking the present value of expected future cash flows based on a 2.5% long-term 

growth rate applied to the Board approved FY17 budget.

Stage 3)  the value in use of the brands, calculated by taking the present value of expected future cash flows based on management’s best 

estimate of brand specific growth rates for the following four years applied to the Board approved FY17 budget.

Note that the long-term perpetuity growth rate in stages 2 and 3 is 2.5%. Stage three is only reached if impairment is indicated at stage one 
and two.

Cash flow projections
The recoverable amounts of all CGUs have been determined from value-in-use calculations based on the pre-tax operating profits before 
non-cash transactions including amortisation and depreciation. The value in use is compared with the combined total of goodwill, intangible 
assets and tangible fixed assets. 

Pre-tax discount rate
A pre-tax rate, being the Board’s estimate of the discount rate of 14.4% (2015: 16.0%), has been used in discounting all projected cash flows. 
The Board considers a pre-tax discount rate of 14.4% to be appropriate as this is already in the higher end of the spectrum amongst its peers, 
and views the rate as accurately reflecting the return expected by a market participant. The Board has considered whether to risk affect the 
discount rate used for the different brands. Given the nature of each business, that they operate in well-developed territories and are largely 
similar PR businesses dependent on the mature economies in which they operate, the Board has considered no risk adjustment to the 
individual discount rates is required.

Annual Report 2016Financial Statements56

11 Intangible assets continued
Impairment testing for cash-generating units containing goodwill continued
Sensitivity to changes in assumptions
Two CGUs have been identified, which show indicators of impairment, those being Bourne and Lexis. With the exception of those two businesses, 
if expected growth rates reduced by 1% and the discount rates increased by 1%, this would not cause the carrying values of the individual CGUs 
to exceed their recoverable amounts.

Financial year

Brand

Key assumptions

Reasonably possible change 

FY16

Bourne

In stage two analysis, the carrying value of Bourne UK goodwill 
exceeds its recoverable amount. The business was negatively 
impacted by the merger and demerger with Bite UK during 
FY13 resulting in business disruption and loss of clients to 
Bourne UK. Despite these changes, the operating profit margin 
at Bourne has improved from 10% in FY15 to 11.8% in FY16. 

In order for the carrying amount to exceed the 
recoverable amount, revenue growth would 
have to decrease to 2.0% with no proportionate 
increase in costs, or 5% with an increase in 
underlying costs to 4.1% for direct staff costs 
and 3.0% for other overheads, respectively. 

FY16

Lexis

Next year, the business has budgeted further improvements in 
operating profit, with 18% for the budgeted full-year margin. 
Furthermore, the agency expects to grow in terms of revenue 
next year with strong growth in existing clients. 

When a growth rate of 5% for revenue is used for the four years 
following the FY17 budget the recoverable amounts exceeds 
the carrying amount by £0.9m (15%).

It is deemed that these models are appropriate given the current 
growth rates in the Company and it is expected that they will 
be met. As such, no impairment has been proposed, although 
management will continue to monitor the position closely. 

In the prior period the Board determined that the value of 
goodwill should be impaired by £7,000,000. This was based 
on management’s best estimate of the value in use at the time. 

In the stage two analysis performed at the current year end, 
the carrying value of goodwill exceeds its recoverable amount. 

However, when a growth rate of 5% for revenue is used the 
recoverable amount exceeds the carrying amount by £2.0m 
(86%). Management has deemed a 5% increase in revenue 
in periods FY18 to FY21 to be reasonable as it equates to a 
modest amount in real terms (£0.15m), which management 
believes is achievable given Lexis’ recent turn in momentum. 
Operating margin is forecast to continue the trend of the last 
12 months with further improvements. Hence management 
believes that direct staff costs and other overheads will 
increase at a slower rate of 3.0% and 2.5% over the period.

It is deemed that although the headroom is tight, the 
management forecasts used as the basis for the projection 
period are conservative in predicting future growth and the 
key assumptions applied are prudent. Given the uncertain 
environment and sensitivity to results, management will 
continue to monitor the investment in Lexis closely.

The further impairment review performed has 
indicated that the recoverable amount is 86% 
higher than the carrying amount and that a 
reasonably possible change to key assumptions 
used in determining the recoverable amount 
could cause an impairment. It was noted that 
in order for the carrying amount to exceed its 
recoverable amount, the revenue growth would 
need to reduce to 3.0% or the discount rate 
would need to increase to 28.5%. 

Next Fifteen Communications Group plcNotes to the accounts continued57

Short leasehold
improvements
£’000

Office equipment
£’000 

Office furniture
£’000

Motor vehicles
£’000

Total
£’000

4,578

130

2,285

195

(773)

6,415

469

3,921

98

(1,081)

9,822

3,107

27

853

(770)

3,217

159

990

(1,046)

3,320

6,502

3,198

7,209

(162)

1,492

172

(2,542)

6,169

209

1,099

279

(1,766)

5,990

5,993

(164)

1,173

(2,497)

4,505

140

972

(1,736)

3,881

2,109

1,664

1,484

(22)

320

55

(576)

1,261

140

754

383

(631)

1,907

1,012

(14)

288

(551)

735

75

376

(607)

579

1,328

526

14

5

75

–

–

94

4

–

–

(22)

76

8

5

18

–

31

2

10

(16)

27

49

63

13,285

(49)

4,172

422

(3,891)

13,939

822

5,774

760

(3,500)

17,795

10,120

(146)

2,332

(3,818)

8,488

376

2,348

(3,405)

7,807

9,988

5,451

12 Property, plant and equipment

Cost

At 31 July 2013

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 January 2015

Exchange differences

Additions

Acquired through business combinations

Disposals

At 31 January 2016

Accumulated depreciation

At 31 July 2013

Exchange differences

Charge for the period

Disposals

At 31 January 2015

Exchange differences

Charge for the year

Disposals

At 31 January 2016

Net book value at 31 January 2016

Net book value at 31 January 2015

The net book value of property, plant and equipment for the Group includes assets held under finance lease contracts is as follows: £30,000 
of leasehold improvements (2015: £Nil) and £36,000 of office equipment and furniture (2015: £109,000). Depreciation charged in the year 
in respect of finance leases was £102,000 (2015: £7,000).

Annual Report 2016Financial Statements58

13 Trade and other receivables

Current

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Other receivables

Prepayments

Accrued income

Non-current

Rent deposits

2016
£’000

2015
£’000

31,029

(697)

30,332

3,648

2,297

4,647

40,924

23,353

(662)

22,691

2,604

1,876

4,083

31,254

702

575

As of 31 January 2016, trade receivables of £697,000 (2015: £662,000) were impaired. Movements in the provision were as follows:

At start of period

Provision for receivables impairment

Receivables written off during the year as uncollectable

Unused amounts reversed

Foreign exchange movements

At period end

2016
£’000

662

174

(49)

(101)

11

697

2015
£’000

651

284

(93)

–

(180)

662

The provision for receivables impairment has been determined by considering specific doubtful balances and by reference to historical default 
rates. Owing to the immaterial level of the provision for impairment of receivables, no further disclosure is made. The Group considers there to 
be no material difference between the fair value of trade and other receivables and their carrying amount in the balance sheet.

As at 31 January, the analysis of trade receivables that were not impaired is as follows:

Not past due

Up to 30 days

31 to 60 days

Greater than 61 days

At period end

2016
£’000

17,784

6,611

3,312

2,625

30,332

2015
£’000

11,745

6,166

2,767

2,013

22,691

Next Fifteen Communications Group plcNotes to the accounts continued14 Trade and other payables

Current

Trade creditors

Finance lease obligation

Other taxation and social security

Short-term compensated absences

Other creditors

Accruals

Deferred income

Non-current

Finance lease obligation

Rental lease liabilities

The Group considers that the carrying amount of trade and other payables approximates their fair value.

15 Provisions 

At 31 July 2013

Additions

Used during the year

At 31 January 2015

Additions

Used during the year

At 31 January 2016 

Current

Non-current

Onerous lease 
£’000

Property
£’000

–

751

–

751

–

(699)

52

36

16

248

734

(259)

723

200

(588)

335

–

335

59

2015
£’000

4,502

40

1,575

1,500

878

10,300

7,114

25,909

40

2,255

2,295

Total
£’000

407

1,625

(464)

1,568

1,233

(1,362)

1,439

989

450

2016
£’000

4,677

56

2,338

1,563

1,655

13,712

10,087

34,088

11

5,728

5,739

Other1
£’000

159

140

(205)

94

1,033

(75)

1,052

953

99

1   Other includes redundancy provisions of £648,000, and other immaterial provisions.

16 Amounts due under finance leases

Amounts payable:

Within one year

In two to five years

Less: finance charges allocated to future periods

Present value of lease obligations

Minimum lease payments

Present value of 
minimum lease payments

2016
£’000

2015
£’000

2016
£’000

2015
£’000

52

20

72

(5)

67

40

30

70

(18)

52

56

11

67

–

67

40

12

52

–

52

Annual Report 2016Financial Statements60

17 Other financial liabilities

At 31 July 2013

Reclassification

Arising during the period

Changes in assumptions

Exchange differences

Utilised

Unwinding of discount

At 31 January 2015

Reclassification

Arising during the year

Changes in assumptions3

Exchange differences

Utilised

Unwinding of discount

At 31 January 2016

Current

Non-current

Deferred
consideration 1
£’000

Contingent 
consideration 2
£’000

Share
purchase
obligation
£’000

1,319

1,241

–

–

(65)

(2,642)

241

94

–

–

–

–

(95)

1

–

–

–

6,152

(1,241)

4,562

1,253

(37)

(4,747)

1,232

7,174

–

4,092

439

223

(4,519)

935

8,344

2,643

5,701

3,546

–

3,439

(610)

(88)

(1,424)

979

5,842

–

916

473

93

(4,166)

576

3,734

1,509

2,225

Total
£’000

11,017

–

8,001

643

(190)

(8,813)

2,452

13,110

–

5,008

912

316

(8,780)

1,512

12,078

4,152

7,926

1   Opening deferred consideration relates to Bite India where the payment for the final 15% NCI has been agreed and was fully settled in the year.

2   Contingent consideration on acquisitions – during the year, the Group acquired a controlling stake in IncrediBull, Encore and ODD (prior year: Republic Publishing, Agent3 and Morar Consulting). 

See note 26 for additional information on these acquisitions.

3   Gross movements in changes in assumptions is disclosed in note 6 and 7.

The estimates around contingent consideration and share purchase obligations are considered by management to be an area of significant 
judgement, with any changes in assumptions and forecasts creating volatility in the income statement. Management estimates the fair value 
of these liabilities taking into account expectations of future payments. The expectation of future payments is based on an analysis of the 
approved FY17 budget with further consideration being given to current and forecast wider market conditions. An assumed medium-term 
growth expectation is then applied which is specific to each individual entity over the course of the earn out and discounted back to present 
value using a pre-tax discount rate.

Sensitivity analysis
A one percentage point increase or decrease in the growth rate in estimated future financial performance would increase or decrease the 
combined liabilities due to earn-out agreements by approximately £34,000 (2015: £56,000). There is also sensitivity around the timing of 
certain earn-out payments; the effect of deferred timing on the earn-out agreements would have approximately a £13,000 (2015: £70,000) 
impact on the liabilities. An increase in the liability would result in a reduction in the revaluation of financial instruments, while a decrease 
would result in a further gain.

Next Fifteen Communications Group plcNotes to the accounts continued61

18 Deferred taxation
Temporary differences between the carrying value of assets and liabilities in the balance sheet and their relevant value for tax purposes result 
in the following deferred tax assets and liabilities:

Accelerated 
capital 
allowances
£’000

Short-term 
compensated
absences
£’000

Share-based
remuneration
£’000

Provision for
impairment
of trade
receivables
£’000

Excess book
basis over tax
basis of
intangible 
assets
£’000

Derivative
financial
instruments
£’000

Other
temporary
differences
£’000

Tax losses
£’000

At 31 July 2013

Credit/(charge) to income

Exchange differences

Acquisition of subsidiaries

Reclassified

Taken to equity

At 31 January 2015

(Charge)/credit to income

Exchange differences

Acquisition of subsidiaries

Taken to equity

247

236

7

3

–

–

493

(685)

(33)

(8)

–

527

89

14

–

–

–

630

(90)

24

–

–

1,135

604

–

–

–

208

1,947

(96)

–

–

239

At 31 January 2016

(233)

564

2,090

121

(55)

1

–

–

–

67

17

5

–

–

89

(1,442)

2,491

(69)

(874)

–

–

106

998

210

(922)

–

392

43

(43)

–

–

–

–

–

–

–

–

–

–

1,643

525

37

–

(126)

–

2,079

824

186

6

–

–

360

(43)

70

126

–

513

(35)

10

–

–

3,095

488

6,485

Total
£’000

2,274

4,207

(53)

(801)

–

208

5,835

933

402

(924)

239

After netting off balances, the following are the deferred tax assets and liabilities recognised in the Consolidated Balance Sheet:

Net deferred tax balance

Deferred tax assets

Deferred tax liabilities

Net deferred tax asset

2016
£’000

6,485

–

6,485

2015
£’000

6,012

(177)

5,835

Deferred tax has been calculated using the anticipated rates that will apply when the assets and liabilities are expected to reverse based on tax 
rates enacted or substantively enacted by the balance sheet date. The recoverability of deferred tax assets is supported by the expected level 
of future profits in the countries concerned.

The estimated value of the deferred tax asset not recognised in respect of tax losses available to carry forward is £360,000 (2015: £956,000).

At the balance sheet date, the aggregate amount of the temporary differences in relation to the investment in subsidiaries for which deferred 
tax liabilities have not been recognised was £4m. No liability has been recognised in respect of these differences as the Group is in a position to 
control the timing of the reversal of the temporary differences and the Group considers that it is probable that such differences will not reverse in 
the foreseeable future.

Annual Report 2016Financial Statements62

19 Financial instruments
Financial risk management, policies and strategies
The Group’s principal financial instruments comprise bank loans, finance leases and cash and short-term deposits. The main purpose of these 
financial instruments is to provide finance for the Group’s operations. The Group has various other financial assets and liabilities such as trade 
receivables and payables, which arise directly from operations.

The main risks arising from the Group’s financial instruments are interest rate risk, liquidity risk, foreign exchange risk and credit risk. The Board 
reviews and agrees policies for managing each of these risks and they are summarised below. 

Interest rate risk
The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term debt obligations.

The following table demonstrates the sensitivity to a reasonable possible change in interest rates, with all other variables held constant, of the 
Group’s profit before tax at 31 January 2016, based on period-end balances and rates.

The sensitivity analyses provided are hypothetical only and should be used with caution as the impacts provided are not necessarily indicative 
of the actual impacts that would be experienced because the Group’s actual exposure to market rates changes as the Group’s portfolio of debt 
and cash changes. In addition, the effect of a change in a particular market variable on fair values or cash flows is calculated without considering 
interrelationships between the various market rates or mitigating actions that would be taken by the Group. The changes in valuations are 
estimates of the impact of changes in market variables and are not a prediction of future events or anticipated gains or losses.

Group

Movement 
in basis points

+200

2016
£’000

(410)

2015
£’000

(356)

Liquidity risk
The Group manages its risk to a shortage of funds with a mixture of long and short-term committed facilities. On 29 October 2014, the Group 
signed a £20,000,000 revolving loan credit facility agreement with HSBC Bank available in multiple currencies, replacing the previous £16,000,000 
facility with Barclays Bank. As at 31 January 2016 the Group had an undrawn amount of £96,441 (2015: £2,338,000). The interest rate is variable 
dependent on the net debt:EBITDA ratio and the facility is available to 29 October 2018.

In addition, on 18 December 2014, the Group entered into an overdraft facility with HSBC Bank of £2,000,000 available at a rate of 2.25% above 
HSBC Bank’s base rate in multiple currencies. This replaced the previous £1,500,000 facility with Barclays Bank (1.5% above Barclays Bank base 
rate) and US$2,735,000 credit line with Wells Fargo Bank (available at the prime rate (3.25% as at 31 July 2013)). The overdraft facility is reviewed 
at the bank’s discretion with no expiry date. At the balance sheet date, the Group had utilised £Nil of the HSBC overdraft bank facility (2013: £Nil).

On 8 March 2016 the Group entered into an extended four-year £30m revolving credit facility with HSBC. See note 30 for further information.

The following table summarises the maturity profile based on the remaining period between the balance sheet date and the contractual 
maturity date of the Group’s financial liabilities at 31 January 2016 and 31 January 2015, based on contractual undiscounted payments:

As at 31 January 2016

Financial liabilities 

As at 31 January 2015

Financial liabilities 

Within
one year
£’000

Between two
and five years
£’000

More than
five years
£’000

40,338

40,338

31,065

31,065

37,259

37,259

34,882

34,882

1,061

1,061

–

–

Total
£’000

78,658

78,658

65,947

65,947

Next Fifteen Communications Group plcNotes to the accounts continued63

19 Financial instruments continued
Currency risk
As a result of significant global operations, the Group’s balance sheet can be affected significantly by movements in the foreign exchange rates 
against sterling. This is largely through the translation of balances denominated in a currency other than the functional currency of an entity. 
The Group has transactional currency exposures in the US, Europe, Africa and Asia Pacific region, including foreign currency bank accounts and 
intercompany recharges. The Group considers the use of currency derivatives to protect significant US dollar and euro currency exposures against 
changes in exchange rates; however, the Group has not held derivative financial instruments at the end of either period.

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables held constant, of the 
Group’s profit before tax based on period-end balances and rates.

US dollar

Euro

Australian dollar

Chinese renminbi

Weakening 
against sterling

20%

20%

20%

20%

2016
£’000

1,234

39

(176)

(6)

2015
£’000

612

(144)

(79)

(321)

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables held constant, of the 
Group’s equity based on period-end balances and rates.

US dollar

Euro

Australian dollar

Chinese renminbi

Weakening 
against sterling

20%

20%

20%

20%

2016
£’000

(336)

28

7

(14)

2015
£’000

(100)

(1)

(27)

33

Credit risk
The Group’s principal financial assets are bank balances, cash and trade and other receivables which represent the Group’s maximum exposure 
to credit risk in relation to financial assets. The Group trades only with recognised, creditworthy third parties. It is the Group’s policy that customers 
who wish to trade on credit terms be subject to credit verification procedures. In addition, receivable balances are monitored on an ongoing 
basis with the result that the Group’s exposure to bad debts has not been significant. The amounts presented in the balance sheet are net of 
provisions for impairment of trade receivables, estimated by the Group’s management based on investigation into the facts surrounding overdue 
debts, historic experience and their assessment of the current economic environment.

The credit risk on liquid funds is limited because the counterparties are reputable banks with high credit ratings assigned by international 
credit-rating agencies, although the Board recognises that in the current economic climate these indicators cannot be relied upon exclusively.

Maximum exposure to credit risk

Total trade and other receivables

Cash and cash equivalents

2016
£’000

40,924

14,132

2015
£’000

31,254

9,315

Annual Report 2016Financial Statements64

19 Financial instruments continued
Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the return to 
stakeholders through the optimisation of the debt and equity balance. Total capital of the Group is calculated as total equity as shown in the 
Consolidated Balance Sheet, plus net debt. Net debt is calculated as total borrowings and finance leases, less cash and cash equivalents. This 
measure of net debt excludes any acquisition-related contingent liabilities or share purchase obligations. The quantum of these obligations 
is dependent on estimations of forecast profitability. Settlement dates are variable and range from 2016 to 2022.

Total loans and borrowings1 

Obligations under finance leases

Less: cash and cash equivalents

Net debt

Total equity 

Total capital

1  Total loans and borrowings is made up of current obligations (£Nil) and non-current obligations (£20,683,000).

Net debt

Share purchase obligation

Deferred consideration

Contingent consideration 

2016
£’000

20,683

72

(14,132)

6,623

52,791

59,414

2016
£’000

6,623

3,734

–

8,344

18,701

2015
£’000

17,812

70

(9,315)

8,567

37,202

45,769

2015
£’000

8,567

5,842

94

7,174

21,677

Externally imposed capital requirement
Under the terms of the Group’s banking covenants the Group must meet certain criteria based on gross borrowings to earnings before interest, 
tax, depreciation, amortisation (‘EBITDA’) and impairment; gross borrowings including earn-out liabilities (note 17) to EBITDA and impairment; 
and net finance charges to EBITDA. There have been no breaches of the banking covenants in the current or prior period.

Fair values of financial assets and liabilities
Fair value is the amount at which a financial instrument can be exchanged in an arm’s-length transaction between informed and willing parties, 
other than a forced or liquidation sale.

The book value of the Group’s financial assets and liabilities equals the fair value of such items as at 31 January 2016, with the exception of 
obligations under finance leases. The book value of obligations under finance leases is £72,000 (2015: £70,000) and the fair value is £67,000 
(2015: £52,000). The fair value of obligations under finance lease is estimated by discounting future cash flows to net present value.

Next Fifteen Communications Group plcNotes to the accounts continued65

19 Financial instruments continued
Financial instruments – detailed disclosures
Financial instruments recognised in the balance sheet
The IAS 39 categories of financial assets and liabilities included in the balance sheet and the heading in which they are included are as follows:

As at 31 January 2016

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions

Share purchase obligation1

Contingent consideration1

Deferred consideration1

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables

Contingent consideration1

Share purchase obligation1

1  See note 17.

At fair 
value through 
profit or loss
£’000

Financial 
liabilities at 
amortised cost
£’000

Loans and 
receivables 
£’000

–

–

–

–

–

–

–

–

1,509

2,643

–

4,152

–

–

–

5,701

2,225

7,926

–

–

–

–

–

–

34,088

989

–

–

–

35,077

20,683

450

5,739

–

–

26,872

702

702

14,132

40,924

55,056

–

–

–

–

–

–

–

–

–

–

–

–

–

Total
£’000

702

702

14,132

40,924

55,056

–

34,088

989

1,509

2,643

–

39,229

20,683

450

5,739

5,701

2,225

34,798

The Group has no fair value Level 1 or 2 instruments. All instruments at fair value through profit of loss are Level 3 instruments as per the table 
above. In 2015 the Group had no Level 1 or 2 instruments; Level 3 instruments were as per the table overleaf. 

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected future economic 
benefits that will flow out of the Group arising from the contingent consideration or share purchase obligation; see note 17. They are not based 
on observable market data.

Annual Report 2016Financial Statements66

19 Financial instruments continued
Financial instruments – detailed disclosures continued
Financial instruments recognised in the balance sheet continued

At fair value through 
profit or loss
£’000

Financial 
liabilities at 
amortised cost
£’000

Loans and 
receivables 
£’000

As at 31 January 2015

Non-current financial assets

Other receivables

Current financial assets

Cash and cash equivalents

Trade and other receivables

Current financial liabilities

Loans and borrowings

Trade and other payables

Provisions

Share purchase obligation1

Contingent consideration1

Deferred consideration1

Non-current financial liabilities

Loans and borrowings

Provisions

Other payables

Contingent consideration1

Share purchase obligation1

1  See note 17.

–

–

–

–

–

–

–

–

852

3,841

94

4,787

–

–

–

4,990

3,333

8,323

–

–

–

–

–

100

25,909

926

–

–

–

26,935

17,712

642

2,295

–

–

20,649

575

575

9,315

31,254

40,569

–

–

–

–

–

–

–

–

–

–

–

–

–

Interest-bearing loans and borrowings
The table below provides a summary of the Group’s loans and borrowing as at 31 January 2016:

Current

Obligations under finance leases

Non-current

Variable rate bank loan

Obligations under finance leases

Effective interest rate

3.42%

HSBC Bank base rate + 1.60%

3.42%

2016
£’000

52

20,683

20

Total
£’000

575

575

9,315

31,254

40,569

100

25,909

926

852

3,841

94

31,722

17,712

642

2,295

4,990

3,333

28,972

2015
£’000

40

17,662

30

Next Fifteen Communications Group plcNotes to the accounts continued67

19 Financial instruments continued
Hedge of net investment in foreign entity
A proportion of the Group’s US dollar-denominated borrowings amounting to US$6,100,000 is designated as a hedge of the net investment in 
the Group’s US subsidiary M Booth & Associates, Inc. US$1,700,000 has been designated as a hedge of the net investment in the Group’s US 
subsidiary Blueshirt. A further US$1,000,000 has been designated as a hedge of the net investment in the Group’s US subsidiary Connections 
Media. An additional US$6,600,000 has been designated as a hedge of the net investment in the Group’s US subsidiary Story Worldwide LLC.

The fair value of the borrowings at 31 January 2016 is $15,400,000 (£10,855,000) (FY15: US$14,100,000 (£9,363,000)). The foreign exchange loss 
of £662,000 (FY15: £104,000) on translation of the borrowing to functional currency at the end of the reporting period is recognised in a hedging 
reserve, in shareholders’ equity. As a result of ineffectiveness, £4,000 was transferred during the period from the hedging reserve as a credit 
(FY15: debit of £44,000) to the income statement.

20 Share capital
Called up share capital
Ordinary Shares of 2.5p each:

Allotted, called up and fully paid

At start of period

Issued in the year in respect of contingent consideration and share purchase obligations 

Issued in the year in satisfaction of exercised share options (note 21)

Issued in the year in respect of placing

At end of period

Fully paid Ordinary Shares carry one vote per share and right to dividends. 

2016
Number

2015
Number

61,797,256

740,663

1,539,554

6,448,228

59,757,027

631,969

1,408,260

–

70,525,701

61,797,256

21 Share-based payments
The Group uses the Black-Scholes model to calculate the fair value of options on grant date for new issues and modifications. At each period 
end the cumulative expense is adjusted to take into account any changes in estimate of the likely number of shares expected to vest. Details 
of the relevant option schemes are given in note 22. All the share-based payment plans are subject to non-market performance conditions 
such as adjusted earnings per share targets and continued employment. All schemes are equity settled. 

In the period ended 31 January 2016 the Group recognised a charge of £2,072,000 (2015: £2,486,000) made up of £523,000 (2015: £580,000) 
in respect of employment-related LTIP shares; £1,549,000 (2015: £1,906,000) given in performance shares offered given in consideration for the 
remaining non-controlling interest acquired in Bourne in 2012 and in respect of the disposal of a 10% interest in OutCast, 5% interest in Bite UK 
and 5% interest in Bite US (note 26).

Movement on options and performance shares granted (represented in Ordinary Shares):

Long-Term Incentive Plan – performance shares

Bourne Acquisition Grant

Outstanding
31 January
2015
Number
(‘000)

3,927

1,247

5,174

Granted
 Number 
(‘000)

Lapsed 
Number 
(‘000)

Exercised
Number
(‘000)

Outstanding
31 January
2016
Number
(‘000)

Exercisable 
31 January 
2016 
Number 
(‘0  00)

46

–

46

(202)

(36)

(238)

(854)

(685)

2,917

526

(1,539)

3,443

–

–

–

Annual Report 2016Financial Statements68

21 Share-based payments continued
The fair value of options granted in the period calculated using the Black-Scholes model was as follows:

Fair value of performance shares granted under the LTIP (p)

Share price at date of grant (p)

Risk-free rate (%)

Expected life (years)

Expected volatility (%)

Dividend yield (%)

May 2015

June 2015

149

176

2.08

4

29

1.99

163

192

2.08

4

29

1.82

Performance shares issued by the Company under the Next Fifteen Communications Group plc Long-Term Incentive Plan are granted at a nil 
exercise price.

22 Share options
The Company has issued options over its shares to employees that remain outstanding as follows:

Performance shares

Number of shares

Performance
 period start date 

Performance 
period end date

Performance
share grant date

Next Fifteen Communications

Long-Term Incentive Plan

Bourne Acquisition Grant 

1,211,000

20,000

980,000

200,000

460,000

26,500

20,000

2,917,500

525,773

3,443,273

1 August 2012

1 August 2012

1 August 2013

1 August 2013

1 February 2014

1 February 2015

1 February 2015

31 July 2016

31 July 2016

31 July 2017

31 July 2017

7 January 2013

1 May 2013

21 January 2014

16 April 2014

31 January 2018

14 November 2014

31 January 2019

31 January 2019

6 May 2015

5 June 2015

1 August 2012

31 July 2017

5 April 2012

During the period the Company issued 1,539,554 shares to satisfy the vesting under the Next 15 and Bourne LTIPs which were initially subscribed 
for by the ESOP. No shares are now held in treasury (see note 23).

For all awards under the LTIP, performance will be measured over a period of four consecutive financial years of the Group, commencing with 
the financial year in which the award was granted. The conditions are based upon two measures – an adjusted earnings per share (‘EPS’) measure 
and a budgeted profit measure. The level of vesting will be determined using the best three of the four years’ performance for each performance 
measure. The growth of adjusted EPS of the Group must exceed the UK Consumer Prices Index (‘CPI’) by an average of 10% or more per annum 
over the performance period for 50% of the award to vest. If the growth of adjusted EPS over CPI is between an average of 3% and 10% per 
annum over the performance period, between 10% and 50% of the award will vest on a straight-line basis. The remaining 50% of an award 
may vest if the profit of the particular business in which a participant is employed meets its budgeted profit targets over the performance period. 
To the extent that the budgeted profit targets are not met, for every 1% below budget, 5% of the award will lapse on a straight-line basis. 
Employees who work in Group roles will be measured by reference to whole Group performance, rather than any particular business unit.

On 5 April 2012 the Group acquired the remaining 20% non-controlling interest in CMG Worldwide Limited (‘Bourne’). As part of the settlement, 
three grants of performance shares were awarded. Two of these grants were closed out during the year; the remaining grant of 525,773 
performance shares contains a different performance condition based on a pure profit target to be achieved which is based on the average 
of the results for the 12 months to 31 July 2016 and 2017. 

Next Fifteen Communications Group plcNotes to the accounts continued69

23 Investment in own shares
Employee share ownership plan (‘ESOP’)
The purpose of the ESOP is to enable the Company to offer participation in the ownership of its shares to Group employees, principally as a 
reward and incentive scheme. Arrangements for the distribution of benefits to employees, which may be the ownership of shares in the Company 
or the granting of options over shares in the Company held by the ESOP, are made at the ESOP’s discretion in such manner as the ESOP 
considers appropriate. Administration costs of the ESOP are accounted for in the profit and loss account of the Company as they are incurred.

At 31 January 2016 the ESOP held Nil (2015: Nil) Ordinary Shares in the Company, which represents 0% (2015: 0%) of the Ordinary Share capital. 
The ESOP reserve of £Nil (2015: £Nil) represents the cost of these shares held by the ESOP in the Company at 31 January 2016. The nominal 
value of shares held was £Nil (2015: £Nil), and the market value at 31 January 2015 was £Nil (2013: £Nil). The right to receive dividends on all 
shares has been waived.

The ESOP subscribed for 1,539,554 newly issued shares which were allotted and immediately disposed of in order to satisfy LTIP vesting for £Nil 
consideration (2015: 1,406,871 shares for £Nil consideration). No shares were subscribed for, allotted and immediately disposed of in respect of 
satisfaction of a restricted stock arrangement for £Nil proceeds (2015: Nil shares for £Nil proceeds).

Treasury shares
At 31 January 2016, the Group held no treasury shares (2015: Nil) at a cost of £Nil (2015: £Nil). 

24 Other reserves

At 1 August 2013

Total comprehensive income for the year

Purchase and take on of shares

Movement due to ESOP share option and LTIP exercises

At 31 January 2015

Total comprehensive income for the year

Purchase and take on of shares

Movement due to ESOP share option and LTIP exercises

At 31 January 2016

ESOP 
reserve 1 
£’000

Treasury
 shares 
£’000

Hedging 
reserve 
£’000

Total
 other reserves 
£’000

(221)

–

(35)

256

–

–

(38)

38

–

–

–

–

–

–

–

–

–

–

(362)

(148)

–

–

(510)

(658)

–

–

(583)

(148)

(35)

256

(510)

(658)

(38)

38

(1,168)

(1,168)

1  The ESOP Trust’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet as if they were treasury shares and presented in the ESOP reserve.

25 Commitments and contingent liabilities
Operating leases – Group as lessee
As at 31 January 2016, the Group’s total future minimum lease rentals are as follows:

In respect of operating leases which will be paid in the following periods:

Within one year

In two to five years

After five years

2016

Land and 
buildings 
£’000

4,663

22,089

20,066

46,818

Other
£’000

41

44

–

85

2015

Land and 
buildings 
£’000

5,038

13,611

9,957

28,606

Other
£’000

122

234

–

356

Annual Report 2016Financial Statements70

26 Acquisitions and equity transactions
During the year the following transactions took place:

1. 

2. 

3. 

4. 

5. 

the acquisition of UK-based Encore Digital Media Limited;

the acquisition of UK-based IncrediBull World Limited;

the acquisition of UK-based ODD; 

the purchase of remaining NCI in Beyond Communications; and

the purchase of remaining NCI in Republic.

More details on each transaction are provided below.

1. Encore Digital Media Limited
On 27 April 2015 Next 15 acquired 75% of the issued share capital of Encore Digital Media Limited (‘Encore’), a programmatic advertising 
technology business based in London. A mechanism is in place to purchase the remaining 25% over a five-year period. The total present 
value of the share purchase obligation is £719,693.

Goodwill of £1,394,717 arises from anticipated profitability and future operating synergies from the acquisition. 

In the post-acquisition period Encore has contributed £914,341 to revenue and £316,179 to profit before tax. The following table sets out the 
estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Cash consideration 

Total contingent consideration

Fair value of non-controlling interest

1  The fair value of receivables acquired is £361,000.

–

7

156

361

(246)

–

278

1,799

–

–

–

–

(345)

1,454

1,799

7

156

361

(246)

(345)

1,732

1,395

3,127

1,165

1,443

2,608

519

3,127

Next Fifteen Communications Group plcNotes to the accounts continued71

26 Acquisitions and equity transactions continued
2. IncrediBull World Limited
On 2 July 2015 Next 15 acquired the entire issued share capital of IncrediBull World Limited (‘IncrediBull’), a brand marketing consultancy 
based in London. 

Goodwill of £1,369,278 arises from anticipated profitability and future operating synergies from the acquisition. 

In the post-acquisition period IncrediBull has contributed £1,056,806 to revenue and £52,008 to profit before tax. The following table sets out 
the estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Cash consideration 

Total contingent consideration

1  The fair value of receivables acquired is £609,000.

–

50

355

609

(822)

–

192

859

–

–

–

–

(163)

696

859

50

355

609

(822)

(163)

888

1,369

2,257

1,625

632

2,257

Annual Report 2016Financial Statements72

26 Acquisitions and equity transactions continued
3. ODD
On 10 December 2015 Next 15 acquired the entire issued share capital of ODD, a London-based digital agency that specialises in 
consumer-facing communications for fashion and lifestyle brands. 

Goodwill of £2,457,896 arises from anticipated profitability and future operating synergies from the acquisition. 

In the post-acquisition period ODD has contributed £506,310 to revenue and £75,853 to profit before tax. The following table sets out the 
estimated book values of the identifiable assets acquired and their fair value to the Group.

Book value 
at acquisition 
£’000

Fair value 
adjustments 
£’000

Fair value 
to the Group 
£’000

Non-current assets

Acquired intangible assets

Property, plant and equipment

Current assets

Cash and cash equivalents

Other current assets1

Current liabilities

Deferred tax liability

Net assets acquired

Goodwill

Consideration

Cash consideration 

Total contingent consideration

–

69

1,084

430

(946)

–

637

1,973

–

–

–

–

(375)

1,598

1,973

69

1,084

430

(946)

(375)

2,235

2,458

4,693

3,735

958

4,693

1  The fair value of receivables acquired is £430,000.

4. Beyond
On 2 April 2015, Next 15 acquired the remaining 32.8% minority interests in Beyond Corporation Limited and Beyond International Corporation 
(‘Beyond’), its digital experience design agency, for an aggregate consideration of £2,370,000. The consideration comprises £2,000,000 in cash 
with the balance being satisfied in Next 15 shares.

5. Republic
Further to the acquisition of the 51% interest in Republic on 21 January 2014, on 2 April 2015 Next 15 purchased the remaining minority interest
in Republic for an aggregate consideration of £3,000,000. The consideration comprises £1,800,000 in cash, 302,094 shares in Next 15 and a 
deferred payment of £700,000 which is due to be settled in 2016.

Next Fifteen Communications Group plcNotes to the accounts continued27 Subsidiaries
The Group’s subsidiaries at 31 January 2016 are listed below.

Name

Agent 3 Limited

Agent 3 LLC

August One Communications International Limited 

Beijing Text 100 Consulting Services Limited

Beyond Corporation Limited

Beyond International Corporation

Bite Asia Holdings Limited

Bite Communications Corporation 

Bite Communications Group Ltd

Bite Communications Limited 

Bite Communications Hong Kong Limited

Bite Communications (Canada) Ltd

Bite Communications (Beijing) Ltd

Bite Consulting GmbH

BITEDA Ltd

biteDA Inc

Bite Marketing Consulting Pte Limited

Blueshirt Group LLC

Connection Media LLC

Delta Value Ltd

Encore

Hypertext Communications Private Ltd 
(formerly Bite Digital Communications Private Limited)

IncrediBull America Inc

IncrediBull Ltd

IncrediBull UK Holdings Ltd

IncrediBull World Limited

Joe Public Relations Corp

Joe Public Relations Ltd

The Lexis Agency Limited 

M Booth & Associates, Inc.

Morar Consulting Limited

Next Fifteen Communications Corporation 

Next Fifteen Communications Hong Kong Ltd

Next Fifteen Communications Limited

Next Fifteen LLC

Next Fifteen UK Limited

73

Country of
 incorporation

Directly 
owned by the 
Company

Percentage voting
rights held 
by Group 

England

USA

England

China

England

USA

England

USA

England

England

Hong Kong

Canada

China

Germany

England

USA

Singapore

USA

USA

England

England

India

USA

England

England

England

USA

England

England

USA

England

USA

Hong Kong

England

USA

England

54

54

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

89.3

80

75

75

100

100

100

100

100

100

100

100

100

75

100

100

100

100

100

Annual Report 2016Financial Statements74

27 Subsidiaries continued

Name

ODD Communications Ltd

ODD London Ltd

The OutCast Agency 

Paratus Communications Limited 

Redshift Research Limited 

Republic Publishing Corporation

Republic Publishing Limited

Soundbite Communications SARL

Story Worldwide LLC

Text 100 AB 

Text 100 BV 

Text 100 Communications Pty Ltd 
(formerly Bite Marketing Consulting Pty Limited)

Text 100 Corporation 

Text 100 GmbH 

Text 100 Holding GmbH

Text 100 International Limited 

Text 100 Italy Srl 

Text 100 Limited 

Text 100 Malaysia Sdn Bhd

Text 100 Proprietary Ltd

Text 100 Pte Limited 

Text 100 Pty Limited 

Text 100 SARL 

Text 100 SL 

Text Hundred India Private Limited 

Vox Public Relations India Private Limited

Vrge Strategies LLC (formerly 463 Communications, LLC)

All shares held are class of Ordinary Shares.

Country of
 incorporation

Directly 
owned by the 
Company

Percentage voting
rights held 
by Group 

England

England

USA

England

England

USA

England

France

USA

Sweden

Netherlands

Australia

USA

Germany

Germany

England

Italy

England

Malaysia

South Africa

Singapore

Australia

France

Spain

India

India

USA

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

The principal activity of the subsidiary undertakings is communications consultancy specialising predominantly in the technology sector, 
except for The Lexis Agency Limited, ODD and M Booth & Associates, Inc. (which work for clients predominantly in consumer sectors), 
Morar Consulting Limited (which is a research company), Blueshirt Group LLC (which is an investor and media relations agency) and 
Connections Media, Beyond Corporation Limited and Beyond International Corporation (which are digital marketing consultancies). 

All subsidiary undertakings operate in the country in which they have been incorporated. All subsidiary undertakings listed are included 
in the consolidated results. None of the Group’s subsidiaries have a non-controlling interest that is individually material to the Group. 

As a result the disclosure requirements for subsidiaries with a material non-controlling interest under IFRS 12 are not considered necessary.

Next Fifteen Communications Group plcNotes to the accounts continued75

28 Related-party transactions
The ultimate controlling party of the Group is Next Fifteen Communications Group plc (incorporated in England and Wales). The Company 
has a related-party relationship with its subsidiaries (note 27) and with its Directors. Transactions between the Company and its subsidiaries 
have been eliminated on consolidation and are not disclosed in this note. During the period to 31 January 2016 there were the following 
related-party transactions:

Brand

Vrge

Bite NA

Services

Related party

Consultancy Digital Citizens Advisory Alliance 
– A director of Vrge has an 
interest in this company

PR, marketing and 
consulting services and 
sublease office space

Series C LLC – Next 15 has 
a 20% interest

Text 100 France

Consultancy services

Text 100 Denmark Media relations services

Blueshirt

Received website 
design services

Text Hong Kong

Received video editing 
and shooting services

Agent3

Received research and 
analysis services 

Sofitel – Sister-in-law of a  
director at Text 100 has an 
interest in this company

Barsmark – A senior executive  
at Text 100 has an interest in this 
company through their parent

Danna Design Corp – one 
Director has interest in this 
company through their parent

Merz Productions Ltd –  
one Director has an interest 
through their spouse

TATA Communications Ltd –  
wife of a Director has an interest 
in this company 

Bite Australia

Leased motor vehicle

Spouse of a Director 

Story Worldwide

Tax

Story paid for a Director’s tax 
and other personal charges 

Income/(expense) 
impact 
2016 
£’000

Asset/(liability) 
at year end 
2016
£’000

Income/(expense)  
impact 
2015 
£’000

Asset/(liability) 
at year end 
2015
£’000

(614)

(216)

(922)

(133)

–

–

–

(1)

(7)

(1)

–

(6)

–

–

–

(1)

(1)

–

–

(1)

12

10

7

–

–

–

(2)

(1)

(10)

(1)

(15)

–

–

–

–

–

Dividends were paid to Directors of the Company during the year in proportion to their shareholdings in the Company. Tim Dyson, Peter Harris 
and Richard Eyre received dividends of £158,666, £1,324 and £5,748 respectively. Key management personnel compensation is disclosed in note 3.

During the year, Beyond performed consumer experience work for Moneysupermarket.com, for which Genevieve Shore has a non-executive 
directorship. The total value of the transaction during FY16 was £79,000 and the amount outstanding at the year end is £79,000.

Annual Report 2016Financial Statements76

29 Operating lease rental receivables
As at 31 January, the Group’s total future minimum lease payments receivable under non-cancellable leases are as follows:

In respect of operating leases which will be receivable in the period:

Within one year

In two to five years

In greater than five years

2016
£’000

86

–

21

107

2015
£’000

122

–

82

204

30 Events after the balance sheet date
Morar
On 26 February 2016, Next 15 acquired the remaining 25% minority interests in Morar Consulting Limited, its research and advisory agency, 
and settled in full the remaining obligation for the original purchase of 75% of the issued share capital made on 3 December 2014. The 
aggregate consideration for the minority interest and remaining obligation was £3.55m. 

HSBC facility
On 8 March 2016 the Group entered into a new extended four-year £30m revolving credit facility with HSBC. The facility is primarily used for 
acquisitions and is due to be repaid out of the trading cash flows of the Group. The facility is available in a combination of sterling, US dollar 
and euro at an interest margin ranging from 1.60% to 2.0% dependent upon the level of gearing in the business. 

Publitek
On 10 March 2016, Next 15 purchased the entire issued share capital of Publitek Limited, a specialist technical content marketing business that 
services customers in the global semiconductor and electronic component market, for initial consideration of £6.2m. Further consideration 
may become payable based on the average profits of Publitek for the years ending 31 January 2018, 2019, 2020 and 2021. 

Twogether
On 31 March 2016, Next 15 purchased the entire issued share capital of Twogether Creative Limited (‘Twogether’), a B2B creative and digital 
marketing agency with a focus on technology clients, for initial consideration of £6.6m. Further consideration may become payable based on 
the average profits of Twogether for the years ending 31 January 2018, 2019, 2020 and 2021.

Next Fifteen Communications Group plcNotes to the accounts continuedCompany balance sheet
as at 31 January 2016 and 31 January 2015

Fixed assets 

Intangible assets

Tangible assets 

Investments in subsidiaries

Investments in associates

Current assets 

Debtors: due within one year 

Current liabilities 

Creditors: amounts falling due within one year 

Net current liabilities

Total assets less current liabilities 

Creditors: amounts falling due after more than one year

Net assets 

Capital and reserves 

Called up share capital 

Share premium account 

Merger reserve 

Share-based payment reserve 

ESOP reserve 

Other reserve

Profit and loss account 

Total shareholders’ funds 

Note

2016
£’000

2016
£’000

77

2015
£’000

2015
£’000

489

64

75,295

–

93,906

75,848

(3,915)

89,991

(28,899)

61,092

(7,858)

67,990

(25,056)

42,934

10,098

10,098

17,956

1,545

8,272

3,075

3,941

–

28,417

(2,316)

61,092

42,934

4

5

6

7

8

9

837

1,177

91,430

462

15,175

15,175

19,090

1,763

21,523

3,075

4,571

–

27,759

2,401

The following notes are an integral part of this Company Balance Sheet.

These financial statements were approved and authorised for issue by the Board on 11 April 2016. 

Peter Harris
Chief Financial Officer
Company number 01579589

Annual Report 2016Financial Statements78

Statement of changes in equity

At 31 July 2013

Loss for the period

Dividends 

Shares issued in satisfaction 
of vested share options and 
performance shares

Shares issued on acquisition

Movement in hedging reserve

Movement in relation to 
share-based payments

Movement due to ESOP 
share purchases

Movement due to ESOP 
share option exercises

At 31 January 2015

Profit for the period

Dividends 

Shares issued in satisfaction 
of vested share options and 
performance shares

Shares issued on acquisition

Shares issued on placing

Movement in hedging reserve

Movement in relation to 
share-based payments

Movement due to ESOP 
share purchases

Movement due to ESOP 
share option exercises

Called up 
share capital 
£’000

Share 
premium 
account 
£’000

1,494

7,557

Merger 
reserve 
£’000

3,075

Share-based 
payment 
reserve 
£’000

ESOP 
reserve 
£’000

Other 
reserve 
£’000

Profit and loss 
account 
£’000

Total 
£’000

3,183

(221)

28,566

12,665

56,319

–

–

35

16

–

–

–

–

–

–

82

633

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

173

–

585

–

–

1,545

8,272

3,075

3,941

–

–

38

19

161

–

–

–

–

–

–

–

1,331

11,920

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

630

–

–

–

–

–

–

–

–

(34)

255

–

–

–

–

–

–

–

–

38

(38)

–

–

–

–

–

(149)

–

–

–

(11,975)

(3,006)

(11,975)

(3,006)

–

–

–

–

–

–

117

822

(149)

585

(34)

255

28,417

(2,316)

42,934

–

–

–

–

–

(658)

–

–

–

7,158

(2,441)

7,158

(2,441)

–

–

–

–

–

–

–

38

1,350

12,081

(658)

630

38

(38)

27,759

2,401

61,092

At 31 January 2016

1,763

21,523

3,075

4,571

The following notes are an integral part of this Statement of changes in equity.

Next Fifteen Communications Group plc79

Notes forming part of the Company financial statements
for the year ended 31 January 2016

1 Accounting policies 
A. Basis of preparation
Next Fifteen Communications Group plc is a company incorporated in the United Kingdom under the Companies Act. The address of the 
registered office is given on page 93. The nature of the Company’s operations and its principal activities are set out in the Strategic Report on 
pages 1 to 15. The Company meets the definition of a qualifying entity under FRS 100 (Financial Reporting Standard 100) issued by the Financial 
Reporting Council. Accordingly, in the year ended 31 January 2016 the Company has changed its accounting framework from UK GAAP to FRS 
101 as issued by the Financial Reporting Council and has, in doing so, applied the requirements of IFRS 1.6–33 and related appendices. These 
financial statements were prepared in accordance with FRS 101 (Financial Reporting Standard 101) ‘Reduced Disclosure Framework’ as issued 
by the Financial Reporting Council. The prior year financial statements were restated for material adjustments on adoption of FRS 101 in the 
current year. See note 3 for further information.

The financial statements have been prepared on the historical cost basis except for the revaluation of certain financial instruments measured at fair 
value at the end of each reporting period, and are in accordance with applicable accounting standards in the United Kingdom. The Company 
fair value accounting policies are consistent with those of the Group. As permitted by section 408 of the Companies Act 2006 the Company 
has not presented its own profit and loss account. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to 
business combinations, share-based payment, financial instruments, capital management, presentation of comparative information 
in respect of certain assets, presentation of a cash flow statement, standards not yet effective, impairment of assets and related-party 
transactions. Where required, equivalent disclosures are given in the Group accounts of Next Fifteen Communications Group plc. 
The Group accounts of Next Fifteen Communications Group plc are available to the public and are at the beginning of this section.

The Company has early adopted the July 2015 amendments to FRS 101 in relation to the exemption from presenting a statement of financial 
position and related notes as at 1 August 2013, the date of transition to FRS 101.

B. Change in year end
In the prior period, the Group changed the end of its reporting period to 31 January 2015. The prior period covered by the financial statements 
is therefore the 18 months from 1 August 2013 to 31 January 2015. The reason for this was to better align with clients’ budgeting cycles, the 
majority of whom have December year ends. This means that the amounts presented in the financial statements are not directly comparable 
as the current period is for the 12 months to 31 January 2016. 

C. Adoption of new and revised standards
As explained above, the Company has adopted FRS 101 for the first time in the current year. As part of this adoption, the following new and 
revised standards and interpretations have been adopted in the current year. The application of these specific standards and interpretations 
has not had a material effect on the Company.

D.  Amendments to IAS 1 ‘Presentation of Financial Statements’ 

(as part of the Annual Improvements to IFRSs 2009–2011 Cycle issued in May 2012)

The Annual Improvements to IFRSs 2009–2011 have made a number of amendments to IFRSs. The amendments that are relevant to the Company 
are the amendments to IAS 1 regarding when a statement of financial position as at the beginning of the preceding period (third statement 
of financial position) and the related notes are required to be presented. The amendments specify that a third statement of financial position 
is required when a) an entity applies an accounting policy retrospectively or makes a retrospective restatement or reclassification of items in 
its financial statements and b) the retrospective application, restatement or reclassification has a material effect on the information in the third 
statement of financial position. The amendments specify that related notes are not required to accompany the third statement of financial 
position. In the current year, the Company has applied IFRSs for the first time (see the discussion above), which has resulted in material effects 
on the information in the statement of financial position as at 1 February 2015. Accordingly the Company has presented an opening balance 
sheet and related notes as at 1 February 2015 to comply with the requirements of IFRS 1 ‘First Time Adoption of IFRS’.

Annual Report 2016Financial Statements80

1 Accounting policies continued
E. Adoption of new and revised standards continued
IFRS 13 ‘Fair Value Measurement’
The Company has applied IFRS 13 for the first time in the current year. IFRS 13 establishes a single source of guidance for fair value measurements 
and disclosures about fair value measurements. The scope of IFRS 13 is broad; the fair value measurement requirements of IFRS 13 apply to 
both financial instrument items and non-financial instrument items for which other IFRSs require or permit fair value measurements and 
disclosures about fair value measurements, except for share-based payment transactions that are within the scope of IFRS 2 ‘Share-based 
Payment’, leasing transactions that are within the scope of IAS 17 ‘Leases’, and measurements that have some similarities to fair value but are 
not fair value (e.g. net realisable value for the purposes of measuring inventories or value in use for impairment assessment purposes). IFRS 13 
defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction in the principal (or 
most advantageous) market at the measurement date under current market conditions. Fair value under IFRS 13 is an exit price regardless of 
whether that price is directly observable or estimated using another valuation technique. IFRS 13 includes extensive disclosure requirements; 
the Company has taken advantage of the exemption provided under FRS 101 from providing these disclosures. IFRS 13 requires prospective 
application from 1 January 2013. In addition, specific transitional provisions were given to entities such that they need not apply the disclosure 
requirements set out in the standard in comparative information provided for periods before the initial application of the standard. The application 
of IFRS 13 has not had any material impact on the amounts recognised in the financial statements.

F. Going concern
The Company’s business activities, together with the factors likely to affect its future development, performance and position, are set out in 
the Corporate Governance section of the annual report, which also describes the financial position of the Company; its cash flows, liquidity 
position and borrowing facilities; the Company’s objectives, policies and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging activities; and its exposure to credit risk and liquidity risk.

The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the 
foreseeable future. Thus they continue to adopt the going concern basis of accounting in preparing the annual financial statements.

G. Merger reserve 
Where the conditions set out in section 612 of the Companies Act 2006 are met, shares issued as part of an acquisition the Company records 
the cost of the investment at the nominal value of the shares issued and records the excess of fair value over nominal value as a merger 
reserve. This is applicable where equity interest is greater than 90%.

H. Tangible fixed assets 
Fixtures and equipment are stated at cost less accumulated depreciation and any recognised impairment loss. Depreciation is provided on all 
tangible fixed assets at annual rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful 
life as follows: 

Office equipment  

– 20% to 50% per annum straight-line

The carrying values of tangible fixed assets are reviewed for impairment periodically if events or changes in circumstances indicate the 
carrying value may not be recoverable. 

Useful lives and residual values are reviewed at the end of every reporting period.

I. Intangible fixed assets
Computer software is stated at cost less accumulated amortisation and any recognised impairment loss. Amortisation is provided on all 
intangible assets at annual rates calculated to write off the cost, less estimated residential value, of each asset evenly over its expected 
useful life as follows:

Computer software  – 20% to 50% per annum straight-line.

Next Fifteen Communications Group plcNotes forming part of the Company financial statements continued81

1 Accounting policies continued
J. Foreign currencies 
The financial statements are presented in pounds sterling, which is the currency of the primary economic environment in which the Company 
operates (its functional currency). 

Monetary assets and liabilities denominated in foreign currencies are expressed in sterling at the rate of exchange ruling at the balance sheet 
date. Foreign currency transactions are expressed in sterling at the rates of exchange ruling at the dates of the transactions. Exchange gains 
and losses and translation differences are taken directly to the profit and loss account, except for: 

• exchange differences on foreign currency borrowings relating to assets under construction for future productive use, which are included in 

the cost of those assets when they are regarded as an adjustment to interest costs on those foreign currency borrowings; and

• exchange differences on transactions entered into to hedge certain foreign currency risks (see below under financial instruments/

hedge accounting).

K. Leasing transactions 
Operating lease rentals are charged to the profit and loss account in equal amounts over the lease term. 

L. Pension costs 
Pension costs, which relate to payments made by the Company to employees’ own defined contribution pension plans, are charged to the 
profit and loss account as incurred. 

M. Investments 
Fixed asset investments are stated at cost less provisions for impairment.

N. Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account 
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable 
or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the balance 
sheet date.

O. Deferred taxation 
Deferred tax is provided in full on temporary differences which result in an obligation at the balance sheet date to pay more tax, or a right to 
pay less tax, at a future date, at rates expected to apply when they crystallise, based on current tax rates and law. Temporary differences arise 
from the inclusion of items of income and expenditure in tax computations in periods different from those in which they are included in the 
financial statements. Deferred tax is not provided on temporary differences arising from the revaluation of fixed assets where there is no 
commitment to sell the asset, or on unremitted earnings of subsidiaries where there is no commitment to remit these earnings. Deferred tax 
assets are recognised to the extent that it is regarded as more likely than not that they will be recovered. Deferred tax assets and liabilities are 
not discounted. 

P. Share-based employee remuneration 
Details of all grants are disclosed in note 22 of the consolidated financial statements. 

Fair value is measured by use of a Black-Scholes model on the grounds that there are no market-related vesting conditions. The expected life 
used in the model has been adjusted, based on the Board’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural 
considerations. Details of the risk-free rate and dividend yield used to underpin these assumptions are included in note 21 of the consolidated 
financial statements. The market price on the grant date is obtained from external publicly available sources. 

Q. Employee share ownership plan 
The cost of the Company’s shares held by the ESOP is deducted from shareholders’ funds in the Consolidated and Company Balance Sheets. 
Any gain or loss made by the ESOP on disposal of the shares it holds is also recognised directly in shareholders’ funds. Other assets and liabilities
of the ESOP (including borrowings) are recognised as assets and liabilities of the Company. 

Annual Report 2016Financial Statements82

Notes forming part of the Company financial statements continued

1 Accounting policies continued
R. Finance costs 
Finance costs are charged to profit over the term of the debt so that the amount charged is at a constant rate on the carrying amount. Finance 
costs include issue costs which are initially recognised as a reduction in the proceeds of the associated capital instrument. 

S. Dividends 
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends 
are recognised when approved by the shareholders at an Annual General Meeting. 

Dividends receivable from investments are recognised in the profit and loss account in the period in which they are paid. 

T. Critical accounting judgements and key sources of estimation uncertainty
Impairment of investments in subsidiaries
Determining whether the Company’s investments in subsidiaries have been impaired requires estimations of the investments’ values in use. 
The value-in-use calculations require the entity to estimate the future cash flows expected to arise from the investments and suitable discount 
rates in order to calculate present values. The carrying amount of investments in subsidiaries at the balance sheet date was £97m. For details on 
impairments in the period see note 4 below.

2 Profit and loss account of the Parent Company 
The Parent Company’s profit after tax for the financial year was £7,158,000 (2015: loss after tax of £11,975,000). The auditors’ remuneration 
is disclosed in note 4 of the Group accounts.

3 Reconciliation of total comprehensive income for the 18-month period ended 31 January 2015
This is the first year that the Company has presented its financial statements under FRS 101. The following disclosures are required in the year of 
transition. The last financial statements under previous GAAP (pre-2015 UK GAAP) were for the 18-month period ended 31 January 2015 and 
the date of transition to FRS 101 was therefore 1 August 2013.

Total comprehensive loss for the financial year under previous UK GAAP

Fair value accounting expense in relation to share purchase obligations

Total comprehensive income for the financial year under FRS 101

Equity reported under previous UK GAAP

Fair value accounting expense in relation to share purchase obligations

Equity reported under FRS 101

Notes to the reconciliation of profit or loss for the 18-month period ended 31 January 2015.

.

Total
£’000

(8,137)

(3,838)

(11,975)

At 1 August 2015

At 31 January 2015

56,949

(630)

56,319

47,402

(4,468)

42,934

Next Fifteen Communications Group plc4 Intangible assets

Cost 

At 1 February 2015

Additions 

Transfers

Disposals

At 31 January 2016

Accumulated depreciation 

At 1 February 2015

Charge for the year 

Transfers

Disposals

At 31 January 2016

Net book value 

At 31 January 2016

At 31 January 2015 

5 Tangible assets

Cost 

At 1 February 2015

Additions 

Transfers

Disposals

At 31 January 2016

Accumulated depreciation 

At 1 February 2015

Charge for the year 

Transfers

Disposals

At 31 January 2016

Net book value 

At 31 January 2016

At 31 January 2015 

83

Computer 
software
£’000

2,042

434

395

(82)

2,789

1,553

117

364

(82)

1,952

837

489

Total
£’000

695

1,439

(395)

(245)

1,494

631

170

(239)

(245)

317

1,177

64

Short leasehold
premises
£’000

Office
equipment
£’000

–

773

–

–

773

–

145

–

–

145

628

–

695

666

(395)

(245)

721

631

25

(239)

(245)

172

549

64

Annual Report 2016Financial Statements84

6 Investments

Cost 

At 1 January 2015

Acquisitions1

Additional investment in 100% owned subsidiary 2

Investment write off

Disposal of subsidiary 3

At 31 January 2016

Total
£’000

75,295

10,519

6,426

(739)

(71)

91,430

1   On 2 April 2015 the Company purchased the non-controlling interest of Republic Publishing Limited. The NCI accounted for 49.0% of the Company. On 2 April 2015 the Company 
purchased the non-controlling interest of Beyond Corporation Limited. The NCI accounted for 32.8%. On 27 April 2015, the Company purchased 75% of the issued share capital of 
Encore Digital Media Limited. On 1 July 2015, the Company purchased 100% of the issued share capital of IncrediBull World Limited. On 9 December 2015, the Company purchased 
100% of the issued share capital of ODD Communications Limited. In December 2014 the Company purchased 75.0% of the issued share capital in Morar Consulting Limited.

2   The additional investment in a subsidiary follows the issue of additional shares by two of the Company’s 100% subsidiaries, August.One International Limited and Bite Communications 

Group Limited. The additional shares were acquired at a premium in order to fund the settlement of contingent and deferred consideration payments for certain US subsidiaries.

3  On 12 January 2016 Text Germany was sold to Text 100 Holding GmbH, which is wholly owned by Bite Communications Group Limited, another 100% owned subsidiary.

The Directors consider the value of investments in subsidiary undertakings to be not less than that stated in the balance sheet of the Company. 

The Group’s subsidiaries are listed in note 27 of the consolidated financial statements. 

7 Debtors

Amounts falling due within one year: 

Amounts due from subsidiary undertakings 

Other debtors 

Prepayments and accrued income 

Deferred tax asset 

Corporation tax

Other taxation

Total debtors 

8 Creditors: amounts falling due within one year 

Overdraft

Trade creditors 

Amounts owed to subsidiary undertakings 

Corporation tax

Other taxation and social security 

Other creditors 

Accruals and deferred income 

Total

Company
2016
£’000

Company
2015
£’000

14,305

8,562

446

343

78

–

3

561

197

400

247

131

15,175

10,098

Company
2016
£’000

2,236

–

15,438

35

61

637

683

Company
2015
£’000

4,038

546

12,227

–

112

104

205

19,090

17,232

Next Fifteen Communications Group plcNotes forming part of the Company financial statements continued9 Creditors: amounts falling due after more than one year 

Bank loan1

Between one and two years

Between two and five years

After five years

Contingent consideration

Between one and two years

Between two and five years

After five years

Share purchase obligation

Between one and two years

Between two and five years

After five years

Total

85

Company
2015
£’000

17,662

–

17,662

–

3,650

2,105

1,545

–

4,468

724

2,425

1,319

Company
2016
£’000

20,633

–

20,633

–

5,788

780

4,478

520

2,478

1,509

969

–

28,899

25,780

1  The entire bank facility is secured on guarantees from the guarantor pool.

The bank loans are valued at the net proceeds drawn down at the exchange rates prevailing at the time they are drawn. The foreign currency 
element of the loans is revalued at the prevailing rate at 31 January 2016.

10 Deferred tax
Deferred tax is provided as follows:

At 31 July 2013

(Charge)/credit to income

At 31 January 2015

Charge to income

At 31 January 2016

11 Share capital and reserves

Allocated, called up and fully paid

70,525,701 Ordinary Shares of 2.5p each

Accelerated capital
allowances
£’000

Tax losses
£’000

83

(6)

77

(107)

(30)

–

319

319

(211)

108

Other
£’000

45

(41)

4

(4)

–

2016
£’000

Total
£’000

128

272

400

(322)

78

2015
£’000

1,763

1,545

For details on changes to issued share capital in the year, please refer to note 20 in the Group financial statements. 

Annual Report 2016Financial Statements86

12 Operating leases
As at 31 January 2016, the Company’s total future minimum lease rentals are as follows:

In respect of operating leases which will be paid in the following periods:

Within one year

In two to five years

After five years

2016

Land and 
buildings 
£’000

169

846

338

1,353

Other
£’000

–

–

–

–

2015

Land and 
buildings 
£’000

150

–

–

150

Other
£’000

44

–

–

44

13 Related-party transactions
During the period the Company received/(paid) the following amounts in respect of Head office costs and intercompany interest from/(to) 
undertakings which were not wholly owned at the balance sheet date: 

Agent3 Limited

Blueshirt Group LLC

Connection Media LLC

M Booth & Associates LLC

The OutCast Agency LLC

Morar Consulting Limited 

Encore Digital Media

Story Worldwide

Intercompany interest

Recharges

Year ended
31 January 
2016
£’000

4

–

–

–

–

–

–

–

18-month 
period ended 
31 January 
2015
£’000

(20)

–

–

–

–

–

–

–

Year ended
31 January 
2016
£’000

18-month 
period ended 
31 January 
2015
£’000

119

171

64

406

397

116

35

165

98

109

38

217

273

–

–

–

At 31 January the Company had the following intercompany amounts receivable from/(payable to) the subsidiaries below:

Agent3 Limited

Blueshirt Group LLC

Connection Media LLC

M Booth & Associates LLC

The OutCast Agency LLC

Morar Consulting Limited

Encore Digital Media

Story Worldwide LLC

Year ended
31 January 
2016
£’000

1,182

48

21

165

(67)

186

30

(1)

18-month 
period ended 
31 January 
2015
£’000

921

21

13

93

79

37

–

(7)

Next Fifteen Communications Group plcNotes forming part of the Company financial statements continued87

Five-year financial information
for the 12-month period ended 31 January (unaudited)

Year ended 
2016 
IFRS 
£’000

Year ended 
2015 
IFRS 
£’000

Year ended 
2014 
IFRS 
£’000

Year ended 
2013 
IFRS 
£’000

Year ended 
2012 
IFRS 
£’000

Profit and loss 
Billings 
Revenue 
Staff costs
Operating profit
Net finance expense
Profit before income tax
Income tax expense
Profit for the year 
Non-controlling interests 
Profit attributable to owners of the Parent 

Balance sheet 
Non-current assets
Net current assets 
Non-current liabilities
Total equity attributable to owners of the Parent 
Non-controlling interests
Total equity 

Cash flow 
Profit for the year
Non-cash adjustments and working capital movements
Net cash generated from operations
Income tax paid
Net cash from operating activities
Acquisition of subsidiaries net of cash acquired
Acquisition of property, plant and equipment
Net cash outflow from investing activities
Net cash movement in bank borrowings
Dividends paid to owners of the Parent
Net cash inflow/(outflow) from financing activities
Increase/(decrease) in cash for the year 
Dividend per share (p) 
Basic earnings per share (p)
Diluted earnings per share (p)

Key performance indicator and other 
non-statutory measures
Headline staff costs as a % of revenue1 
Headline EBITDA2
Headline profit before income tax3
Diluted headline earnings per share (p)4 
Net debt5

151,658
129,757
92,721
8,429
(2,846)
5,578
(1,116)
4,462
470
3,992

71,430
16,159
(34,798)
52,048
743 
52,791

4,462
11,826
16,288
(2,954)
13,334
(4,190)
(6,411)
(20,158)
2,871
(2,441)
11,459
4,635
4.2
6.0
5.6

69.3
19,176
16,092
16.9
(6,618)

126,159
109,194
77,108
(555)
(2,577)
(2,864)
1,486
(1,378)
589
(1,967)

57,458
8,893
(29,149)
37,974
(773)
37,202

(1,378)
5,600
17,960
(2,316)
15,644
(5,544)
(3,225)
(14,842)
6,300
(3,006)
2,042
2,844
3.50
(3.23)
(2.91)

68.9
14,609
12,535
13.2
(8,567)

118,278
98,749
68,988
4,705
(1,382)
3,313
(1,802)
1,511
475
1,036

49,868
(1,920)
(8,048)
37,060
2,840
39,900

1,511
(1,493)
8,976
(1,461)
7,515
(616)
(1,052)
(4,522)
(586)
(1,409)
(3,156)
(163)
2.63
1.73
1.55

69.7
10,556
8,271
7.4
(5,367)

109,427
92,890
64,705
5,381
(60)
5,332
(1,384)
3,948
485
3,463

48,124
9,903
(18,714)
37,070
2,243
39,313

3,948
(600)
8,639
(2,968)
5,671
(705)
(1,736)
(4,473)
(763)
(1,208)
(2,609)
(1,411)
2.36
5.99
11.09

69.1
11,806
5,066
9.8
(5,200)

108,958
90,553
62,465
8,309
(602)
7,707
(2,314)
5,393
333
5,060

46,587
11,917
(23,095)
31,778
3,631
35,409

5,393
(471)
11,080
(2,251)
8,829
(2,913)
(1,368)
(8,576)
2,074
(1,045)
160
413
2.10
9.08
7.82

69.0
11,557
8,950
9.5
(4,430)

1 

 Staff costs excluding restructuring costs and charges associated with equity transactions accounted for as share-based payments. See note 5 of the financial statements. 

2  Operating profit before depreciation, amortisation and the impact of fraudulent activity.

3  See note 5 of the financial statements.

4  See note 10 of the financial statements.

5  Net debt excludes contingent consideration and share purchase obligations. See note 19 of the financial statements.

Annual Report 2016Financial Statements88

Appendix 1
Results for the 12-month period to 31 January 2016 and 31 January 2015 (unaudited)

1.1 Consolidated Income Statement

Headline results

Billings

Revenue

Total operating charges

EBITDA

Depreciation and amortisation

Operating profit

Net finance expense

Share of (losses)/profits of associate

Profit before income tax

Tax on adjusted profit

Retained profit

Profit attributable to owners

Profit attributable to minorities

Weighted average number of Ordinary Shares

Dilutive weighted average number of Ordinary Shares

Adjusted earnings per share

Diluted adjusted earnings per share

Statutory results

Revenue

Operating costs

EBITDA

Depreciation and amortisation

Operating profit/(loss)

Net finance expenses

Share of (losses)/profits of associate

Profit/(loss) before income tax

Taxation 

Retained profit

Profit/(loss) attributable to owners

Profit attributable to minorities

Basic earnings per share (pence)

Diluted earnings per share (pence)

12 months ended
 31 January 
2016
£’000

12 months ended
 31 January 
2015
£’000

151,658

129,757

(110,581)

19,176

(2,657)

16,519

(422)

(5)

16,092

(3,540)

12,552

12,082

470

126,159

109,194

(94,585)

14,609

(1,883)

12,726

(459)

268

12,535

(2,998)

9,537

8,948

589

66,298,503

71,637,907

60,949,534

67,633,298

18.2

16.9

14.7

13.2

129,757

(115,184)

109,194

(106,179)

14,573

(6,144)

8,429

(2,846)

(5)

5,578

(1,116)

4,462

3,992

470

6.0

5.6

3,015

(3,570)

(555)

(2,577)

268

(2,864)

1,486

(1,378)

(1,967)

589

(3.2)

(2.9)

Next Fifteen Communications Group plc89

12 months ended
 31 January 
2016
£’000

12 months ended
 31 January 
2015
£’000

9,315

16,288

(2,954)

(20,158)

11,459

182

14,132

6,217

17,960

(2,316)

(14,842)

2,041

255

9,315

UK
£’000

Europe 
and Africa 
£’000

US 
£’000

Asia Pacific 
£’000

Head office 
£’000

Total
£’000

27,885

3,805

6,426

452

83,456

17,492

11,990

1,380

–

129,757

(6,610)

16,519

23,754

2,526

8,970

822

63,966

14,074

12,504

998

–

(5,694)

109,194

12,726

1.2 Consolidated Statement of Cash Flow

Cash and cash equivalents at beginning of year

Net cash from operations

Income taxes paid

Net cash outflow from investing activities

Net cash inflow from financing activities

Exchange gains on cash held

Cash and cash equivalents at end of the year

1.3 Segment information

12 months ended 31 January 2016

Revenue

Adjusted operating profit

12 months ended 31 January 2015

Revenue

Adjusted operating profit

1.4 Reconciliation of adjusted items

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract

Unwinding of discount on deferred and contingent consideration and share purchase obligation payable

Income from recovery and sale of misappropriated assets

Change in estimate of future contingent consideration and share purchase obligation payable

Share-based payment charge

Charge associated with current period restructure

Charge associated with office moves

Amortisation of acquired intangibles

Deal costs

Impairment of goodwill

Adjusted profit before income tax

12 months ended
 31 January 
2016
£’000

12 months ended
 31 January 
2015
£’000

5,578

–

1,512

–

912

1,549

1,492

1,354

3,487

208

–

16,092

(2,864)

(135)

1,911

(53)

342

1,906

1,758

1,036

1,688

–

7,000

12,535

Annual Report 2016Financial Statements90

Appendix 2
Reconciliation of the 12-month period to 31 January 2015 to audited results

2.1 Consolidated Income Statement

Billings

Revenue

Adjusted total operating charges

Adjusted EBITDA

Depreciation and amortisation

Adjusted operating profit

Adjusted net finance expense

Share of profits of associate

Adjusted profit before income tax

Adjusted income tax expense

Adjusted profit for the year

Profit attributable to owners

Profit attributable to minorities

Revenue

Operating costs

EBITDA

Depreciation and amortisation

Operating profit/(loss)

Net finance expenses

Share of profits of associate

Profit before income tax

Taxation 

Retained profit

Profit attributable to owners

Profit attributable to minorities

18 months ended 
31 January 
2015
£’000 
(Audited)

12 months ended 
31 January 
2015
£’000 
(Unaudited)

Six months ended 
31 January 
2014
£’000 
(Unaudited)

185,900

158,495

(137,767)

20,728

(2,769)

17,959

(681)

334

17,612

(4,377)

13,235

12,207

1,028

158,495

(149,711)

8,784

(5,143)

3,641

(3,570)

334

405

516

921

(107)

1,028

126,159

109,194

(94,585)

14,609

(1,883)

12,726

(459)

268

12,535

(2,998)

9,537

8,948

589

109,194

(106,179)

3,015

(3,570)

(555)

(2,577)

268

(2,864)

1,486

(1,378)

(1,967)

589

59,741

49,301

(43,182)

6,119

(886)

5,233

(222)

66

5,077

(1,379)

3,698

3,259

439

49,301

(43,532)

5,769

(1,573)

4,196

(993)

66

3,269

(970)

2,299

1,860

439

Next Fifteen Communications Group plc2.2 Consolidated Statement of Cash Flow

Net cash inflow from operating activities

Working capital movement

Income tax paid

Net cash from operating activities

Net cash outflow from investing activities

Net cash outflow from financing activities

Cash and cash equivalents at beginning of the year

Exchange (losses)/gains on cash held

Cash and cash equivalents at end of the year

91

18 months ended 
31 January 
2015
£’000  
(Audited)

12 months ended 
31 January 
2015
£’000 
(Unaudited)

Six months ended 
31 January 
2014
£’000 
(Unaudited)

18,393

814

(3,031)

16,176

(17,901)

3,405

8,064

(429)

9,315

12,360

5,600

(2,316)

15,644

(14,842)

2,041

6,217

255

9,315

6,033

(4,786)

(715)

532

(3,059)

1,364

8,064

(684)

6,217

2.3 Segment information

18 months ended 
31 January 2015 (audited)

Revenue

Adjusted operating profit

12 months ended  
31 January 2015 (unaudited)

Revenue

Adjusted operating profit

Six months ended  
31 January 2014 (unaudited)

Revenue

Adjusted operating profit

UK
£’000

Europe 
and Africa 
£’000

US
£’000

Asia Pacific 
£’000

Head office 
£’000

Total
£’000

33,460

3,299

13,778

584

92,358

21,016

18,899

1,208

–

(8,148)

158,495

17,959

23,754

2,526

9,706

773

8,970

822

4,808

(238)

63,966

14,074

28,392

6,942

12,504

998

6,395

210

–

(5,694)

109,194

12,726

–

(2,454)

49,301

5,233

Annual Report 2016Financial Statements92

Appendix 2 continued

2.4 Reconciliation of adjusted items

Profit before income tax

Movement in fair value of interest rate cap-and-collar contract

18 months ended 
31 January 
2015
£’000 
(Audited)

12 months ended 
31 January 
2015
£’000 
(Unaudited)

Six months ended 
31 January 
2014
£’000 
(Unaudited)

405

(206)

(2,864)

(135)

3,269

(71)

Unwinding of discount on deferred and contingent consideration and share purchase 
obligation payable

2,452

1,911

Charges associated with misappropriation of assets

Income from recovery and sale of misappropriated assets

Cost associated with investigation and response to fraudulent activity

Change in estimate of future contingent consideration and share purchase obligation payable

Charges associated with equity transactions accounted for as share-based payments

Share-based payment charge for disposal of equity in a subsidiary to employees

Charge associated with current period restructure

Restructuring and reorganisation costs associated with integrated digital transitions 
within brands

Charge associated with office moves in San Francisco

Amortisation of acquired intangibles

Impairment of goodwill

Adjusted profit before income tax

–

(65)

–

643

1,222

684

2,066

–

1,036

2,375

7,000

–

(53)

–

342

1,168

684

1,758

–

1,036

1,688

7,000

17,612

12,535

5,077

541

–

(12)

–

301

54

–

308

–

–

687

–

Next Fifteen Communications Group plc93

Financial calendar and contacts

Final dividend

Ex-dividend date

Record date

Annual General Meeting 

Payment of 2016 final dividend

These dates are provisional and may be subject to change.

Interim dividend

Interim results announcement

Ex-dividend date

Record date

Payment of 2017 interim dividend

Preliminary results

30 June 2016

1 July 2016

28 June 2016

5 August 2016

Investor relations contact
Peter Harris
Chief Financial Officer
T: +44 (0)20 7908 6444 

Bankers
HSBC Bank plc
8 Canada Square 
London E14 5HQ

September 2016

November 2016

November 2016

December 2016

Registrar
Shareholders who change address, lose their share certificates, want to 
have dividends paid directly into their bank account or otherwise have 
a query or require information relating to their shareholding should 
contact the Company’s Registrar using the contact information above. 
Shareholders can also check their details and transaction histories via 
the Registrar’s website at www.capitaregistrars.com.

2017 full-year results announcement

April 2017

Dividend Reinvestment Plan
The Company’s Dividend Reinvestment Plan (‘DRIP’) enables shareholders 
to use their dividends to buy further Next 15 shares. Full details of the 
DRIP can be obtained from the Registrar. If shareholders would like 
their final 2016 and future dividends to qualify for the DRIP, completed 
application forms must be returned to the Registrar by 11 July 2016.

Unauthorised brokers (boiler room scams)
Shareholders are advised to be wary of scams, where investors are 
called out of the blue and offered shares that often turn out to be 
worthless or non-existent, or an inflated price for shares they own. 
These calls come from fraudsters operating in ‘boiler rooms’ that are 
mostly based abroad. While high profits are promised, those who 
buy or sell shares in this way usually lose their money. If you are 
offered unsolicited investment advice, discounted shares, a premium 
price for shares you own, or free company or research reports, you 
should note the name of the person and organisation contacting 
you and check that they are properly authorised by the FCA  
(www.fca.org.uk/register/) before handing over any money. If you 
deal with an unauthorised firm, you will not have access to the Financial 
Ombudsmen or the Services Compensation Scheme if things go 
wrong. If you think you have been approached by an unauthorised 
firm, you should contact the FCA consumer helpline on 0800 111 6768. 
More detailed information can be found on the FCA website at  
www.fca.org.uk/consumers/protect-yourself/unauthorised-firms.

Advisers
Nominated adviser and brokers
Investec Bank
2 Gresham Street 
London EC2V 2QP 

Auditors
Deloitte LLP
2 New Street Square 
London EC4A 3BZ 

Registrars
Capita Asset Services
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU 

Telephone from the UK: 0871 664 0300 

Calls cost 12p per minute plus your phone company’s access charge.  
Lines are open Monday to Friday (9.00 a.m.–5.30 p.m.)

Telephone from overseas: +44 371 664 0300

E-mail: shareholderenquiries@capita.co.uk

Registered office
Next Fifteen Communications Group plc
75 Bermondsey Street 
London SE1 3XF

T: +44 (0)20 7908 6444

Company number
01579589 

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Next Fifteen Communications Group plc
75 Bermondsey Street 
London SE1 3XF

T: +44 (0)20 7908 6444

www.next15.com