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Next Fifteen Communications Group plc
Annual Report 2017

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FY2017 Annual Report · Next Fifteen Communications Group plc
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Next Fifteen Communications Group plc
Annual Report 2017

 
 
 
 
 
 
 
We are a specialist 
communications group 
driven by technology

Revenue
£171.0m +32%
(2016: £129.8m)

Adjusted diluted 
earnings per share 
23.4p +38%
(2016: 16.9p)

Dividend per share
5.25p +25%
(2016: 4.2p)

Adjusted profit  
before tax
£24.2m +50%
(2016: £16.1m)

Net debt
£11.4m +73%
(2016: £6.6m)

Statutory profit 
for the year
£1.7m -62%
(2016: £4.5m)

01

Strategic Report

IFC / Financial highlights

02 / At a glance

04 / Chairman’s statement

06 / Chief Executive Officer’s statement

08 / Financial review

12 / How we manage our risks

13 / Principal risks and uncertainties

Governance

16 / Board of Directors

18 / Corporate governance report

23 / Audit Committee report

25 / Directors’ remuneration report

33 / Report of the Directors

37 / Directors’ responsibilities statement

38 / Independent auditors’ report 

Financial Statements

39 / Consolidated income statement

40 / Consolidated statement of comprehensive income

41 / Consolidated balance sheet

42 / Consolidated statement of changes in equity

44 / Consolidated statement of cash flow

46 / Notes to the accounts

80 / Company balance sheet

81 / Company statement of changes in equity

82 / Notes forming part of the Company financial statements

87 / Five-year financial information 

Other Information

88 / Shareholder information

Strategic Report02

At a glance

Our mission is to create a new 
type of integrated marketing 
group, one rooted  
in technology and data

Employees
1,610

Offices
39

Countries
14

Our business
Next 15 is a Group that is centred on the technology of marketing: data, insight, analytics, apps, 
content  platforms  and,  of  course,  content  itself.  We  believe  that  we  are  creating  a  strong 
alternative  to  the  major  advertising  groups  whose  business  models  still  rely  heavily  on 
traditional advertising revenues.

Our brands
Next  15  owns  17  marketing  businesses.  The  Group  comprises  agencies  spanning  digital 
content,  marketing,  PR,  consumer,  technology,  marketing  software,  market  research,  public 
affairs and policy communications. All brands operate as autonomous businesses, allowing 
the Group to service competing clients.

Our sectors
Digital, digital content, policy communications, investor relations, marketing software, market 
research, consumer, and technology.

Our clients
Next 15 represents many of the world’s most interesting and important companies. Making 
brands famous is in our DNA and is behind our name, the origin of which was explained by 
Tim Dyson: “Everyone will be famous for 15 minutes, but we care about what happens next.”

Find out more about our brands at ar17.next15.com

03

Strategic Report04

Chairman’s statement

Dear Shareholder,

Pundits debate the biggest changes to marketing communications in the internet era. Search, 
social media, the smart-phone, data analytics, artificial intelligence. In truth, each of these has 
impacted  the  opportunities  for  our  clients,  alongside  the  network  of  technological  and 
cultural change that have come with them. Over this period, Next 15 has made understanding 
and adapting to change a central feature of its business approach. 

So, despite these unpredictable times, I'm pleased to report a remarkably strong performance 
by the Group as a whole. Revenues continued to increase to £171.0m (+32%) while adjusted 
profit before tax rose by 50% to £24.2m. Fully diluted adjusted earnings per share rose by 38% 
to 23.4p.

These results were driven by three things: strong organic growth, well-executed acquisitions 
and the relative strength of the US dollar. Organic growth came from strong performances by 
many of the Group's businesses, validating the Group’s focus on content, data and technology. 
During the year we added Publitek and Pinnacle, two highly specialist content businesses that 
operate in the semi conductor and electronic component markets. Twogether, a B2B content 
and software business also joined the Group and has made an impressive contribution. Lastly, 
we added to our growing data capability through the acquisition of HPI, a research business 
that now sits under Morar. 

During  the  year  we  saw  excellent  performances  from  all  the  larger  businesses:  Beyond, 
M Booth, Outcast and Text 100. We saw great performances from Bite US and Encore; Publitek 
and  Pinnacle  also  made  strong  contributions.  The  businesses  in  Asia  and  mainland  Europe 
made very good progress with improved margins and relatively strong organic growth. 

While it is pleasing to see such growth, we are entirely conscious that such a performance 
does  not  buy  anyone  a  break  from  the  agility  and  energy  that  have  afforded  it.  Given  the 
changes to the global economy, the Board is keen to see the businesses remain diligent about 
their respective business models. 

05

Next 15 has made 
understanding and adapting to 
change a central feature of its 
business approach

In particular, we have to ensure that we are attracting and retaining the very best talent. While 
strategy matters, it will only succeed if the right people are in the right roles, working for the 
right clients. The Group continues to set high standards when it comes to the companies it 
represents. Working for the wrong companies may yield short-term gains but in the long run 
will erode our ability to grow as good talent leaves and our investment in our products and 
services is devalued. 

Looking ahead I'm pleased to report that the business is well-placed to deliver further organic 
growth and has a strong enough balance sheet to enable to it make further acquisitions. As a Board 
we are reluctant to create a highly leveraged business. Therefore if larger acquisition opportunities 
present themselves, we would only pursue them with the support of our shareholders. 

On  behalf  of  the  Board  I  would  like  to  thank  the  1,600  plus  people  who  make  up  Next  15. 
Without their hard work, creativity and agility, the Group wouldn't be what it is today. We look 
forward to another exciting year. 

Yours, 

Richard Eyre CBE
Chairman
3 April 2017

Strategic Report06

Chief Executive Officer’s statement

Disruption is a word used all too often in the technology industry. Amazon has disrupted retail, 
Uber  transportation  and  Facebook,  the  media.  Indeed  if,  like  me,  you  spend  a  lot  of  time 
talking  to  emerging  tech  companies  and  venture  capitalists,  you  start  to  believe  that 
everything will be disrupted in the next few years. While I suspect driverless cars and smart 
homes  will  become  the  norm  in  the  next  decade,  at  least  in  some  parts  of  the  world,  the 
journey for other industries may take a little longer. But all this change is what makes Next 15, 
and its portfolio of businesses, such an exciting place right now. We are working with many of 
the companies tackling these challenges and we ourselves are looking at how to disrupt the 
way we deliver marketing solutions to our customers. It is why we describe the Group as a 
technology-driven marketing organisation.

I started this year’s letter in this way because I think it’s important that shareholders understand 
that, when you look at Next 15, you should see a company which is embracing the wave of 
technology that is disrupting industries and is trying to help both those driving disruption and 
those who are facing the risk of being disrupted. For the disruptors, marketing is all about how 
quickly they can get to the customer; for those being disrupted, it’s about how they need to 
adapt and change as a company to enable them to disrupt their own market. The collection of 
businesses that makes up Next 15 are all in the business of ‘speed’ and ‘change’. Our content 
businesses  are  designed  to  get  the  right  messages  out  as  quickly  as  possible  to  the  right 
people but they may also help companies rethink their narrative and, in so doing, change the 
way people think about those brands. Our technology and data businesses play a similar role. 
We deliver data-driven insights and build technology-driven solutions so that companies can 
see real time who they should be communicating with and have the tools to do so.

In the last year we made a huge amount of progress in our mission to embed technology and 
data into everything we do but we still have work to do. I believe these efforts, coupled with 
some  excellent  execution,  are  behind  the  growth  we  are  seeing  across  the  business.  As 
Richard and Peter note in their letters, we grew at a very strong pace last year. That kind of 
growth results from a lot of hard work by a lot of people. Running a Group like ours could be 
challenging but I’m deeply proud of the team that we have and the culture that exists within 
the  Group.  Next  15  businesses  are  modern,  non-hierarchical,  empowered,  meritocratic 
organisations. This is an important part of our success. Our culture enables us to work with the 
high-growth  tech  companies  and  creates  the  challenge  that  large,  established  businesses 
want as they adapt to the kind of disruption to which I referred earlier.

07

In the last year we made a 
huge amount of progress in our 
mission to embed technology 
and data into everything we do

Looking  ahead,  I  see  significant  opportunities  for  the  Group.  The  Group  has  become  an 
attractive home for people and businesses that share our vision and values. That applies to the 
people who work for us and the people we work for. While the world is possibly harder than 
ever to predict politically, the path for technology has never seemed more certain. Artificial 
intelligence  and/or  deep  learning  is  set  to  reshape  the  services  industry  in  ways  that 
mechanisation and robots have changed manufacturing. It is very clear that if we are to remain 
competitive in the long term, we need to embrace these technologies rather than fight them. 
With  this  in  mind  the  Group  has  already  started  making  small  investments  in  technology 
companies. The technologies these companies produce are the sorts of things we see our 
clients needing. A good example is Phrasee, a technology that uses artificial intelligence to 
optimise  e-mail  headlines  to  maximise  the  number  of  relevant  people  who  will  open  that 
email. The opportunities for the application of technology at every stage of the customer life 
cycle are significant. This doesn’t mean that human creativity is dead, far from it. As technology 
makes customer interaction more efficient, creativity will become the factor that determines 
the effectiveness of a company’s sales and marketing efforts. 

If ever there was a moment to use the often quoted expression ‘may you live in interesting 
times’ then this is it. Thankfully for Next 15, they are also exciting times.

Tim Dyson
Chief Executive Officer
3 April 2017

Strategic Report08

Financial review

Another year of significant progress across the Group
We have had a very positive year with strong organic growth aided by a significant contribution 
from our recent acquisitions and favourable currency movements. 

Adjusted results

Revenue

EBITDA

Operating profit

Operating profit margin

Net finance expense

Share of profits of associate

Profit before income tax

Tax rate on adjusted profit

Diluted earnings per share

Year to
31 January 
2017
£m

Year to 
31 January 
2016
£m

Growth 
%

171.0

29.0

25.0

14.6%

(0.5)

(0.3)

24.2

22.0%

23.4p

129.8

19.2

16.5

12.7%

(0.4)

0.0

16.1

22.0%

16.9p

32

51

52

50

38

Overview
In  order  to  better  aid  shareholders’  understanding  of  the  underlying  performance  of  the 
business, I have focused my comments on the adjusted performance of the business for the 
12  months  to  31  January  2017  compared  with  the  12  months  to  31  January  2016.  The 
commentary  refers  to  financial  measures  which  have  been  adjusted  to  take  account  of 
amortisation, impairments, brand equity incentive schemes, restructuring charges and certain 
other non-recurring items. 

Statutory revenues for the year were £171.0m (2016: £129.8m) which resulted in an operating 
profit of £7.9m, compared with £8.4m in the prior period. Diluted earnings per share were 1.5p, 
compared with 5.6p in the previous period.

Statutory results

Revenue

Profit for the year

Diluted earnings per share

Year to
31 January 
2017
£m

171.0

1.7

1.5p

Year to
31 January 
2016
£m

129.8

4.5

5.6p

 
 
 
 
09

Adjusted 
operating profit
£25.0m +52%
(2016: £16.5m)

(2015: £12.7m)

Adjusted operating 
profit margin 
14.6%
(2016: 12.7%)

(2015: 11.7%)

Adjusted  
EBITDA
£29.0m +51%
(2016: £19.2m)

(2015: £14.6m)

Review of adjusted results to 31 January 2017
Group profit and loss account
The last 12 months have been a period of exceptional progress across the Group. We have 
again succeeded in growing the revenues at our US businesses at a double-digit organic rate 
whilst achieving an operating profit margin in excess of 20%. M Booth and Beyond US have 
had impressive performances whilst OutCast, Connections Media and Bite US have continued 
to deliver solid results.

In  addition,  we  have  benefited  from  the  series  of  operational  improvements  we  have 
implemented  which  have  resulted  in  an  increase  in  the  operating  margins  of  our  non-US 
operations.  We  have  improved  the  efficiency  of  a  number  of  our  UK  businesses  whilst 
acquiring high-growth, high-margin agencies in Publitek, Pinnacle and Twogether. We also 
acquired HPI which has been merged with Morar to create MIG Global.

We  have  also  benefited  significantly  from  the  merger  in  2015  of  our  agencies  in  APAC  and 
EMEA where trading continued to improve as the year progressed in both markets.

In total for the 12 months to January 2017, the Group delivered revenue of £171.0m, adjusted 
operating profit of £25.0m, adjusted profit before income tax of £24.2m and adjusted diluted 
earnings per share of 23.4p. This compares with revenue of £129.8m, adjusted operating profit 
of £16.5m, adjusted profit before income tax of £16.1m and adjusted diluted earnings per share 
of 16.9p for the 12 months to 31 January 2016. 

The Group adjusted operating margin increased to 14.6% from 12.7% in the prior period. 

Revenue bridge (£m)

200

175

150

m
£

125

100

75

50

+12.8
+10%

+13.2
+10%

129.8

+15.2
+12%

171.0
+32%

Year to 
31 January 2016

Organic growth

Acquisitions

Foreign exchange

Year to 
31 January 2017

Taxation
The  tax  rate  on  the  Group’s  adjusted  profit  for  the  year  to  January  2017  was  at  a  rate  of  
22%,  compared  to  the  statutory  rate  of  43%.  This  was  in  line  with  the  rate  achieved  in  the 
previous period as we benefited from a higher proportion of our profit coming from lower tax 
regimes such as the UK and the successful resolution of a number of historic tax queries. 

Earnings
Diluted adjusted earnings per share have increased by 38% to 23.4p for the year to January 
2017 compared with 16.9p achieved in the prior period, as a result of improved profitability.

Adjusted results represent the audited performance, adjusted to exclude amortisation, restructuring charges, brand equity 
incentive  schemes,  movements  in  acquisition-related  consideration  and  certain  other  non-recurring  items.  They  are 
reconciled to the statutory results in notes 2 and 5 to the financial statements. References to 2015 results are the unaudited 
adjusted  results  for  the  12  months  to  31  January  2015  (the  statutory  reporting  period  represented  the  18  months  to 
31 January 2015). A reconciliation of the adjusted 12 month figures to the statutory 18 month period for 2015 can be found 
in the 2016 Annual Report.

Strategic Report 
10

Financial review continued

Segmental review
US
Our US businesses have continued to perform strongly led by our Text 100, Beyond, OutCast, 
M Booth, Connections Media and Bite agencies. In the year to 31 January 2017 revenues grew 
by 28.1% to £107.0m from £83.5m which equated to an organic growth1 rate of 12.6%, taking 
account  of  movements  in  exchange  rates.  Margins  have  remained  consistently  strong  at 
above 20% but were impacted by the performance of our recent acquisition Story Worldwide 
which continued to disappoint. We incurred £0.6m in exceptional restructuring costs as we 
aligned  the  cost  base  with  the  anticipated  revenue  and  the  business  has  got  off  to  an 
encouraging start in our new financial year as a result of our actions. The adjusted operating 
profit from our US businesses was £22.3m compared with £17.5m in the previous 12 months to 
31 January 2016.

UK
The UK businesses have delivered a very encouraging performance over the last 12 months, 
with  revenue  increasing  by  52.7%  to  £42.6m  from  £27.9m  in  the  prior  period.  Adjusted 
operating profit increased to £8.0m from £3.8m in the prior year with the adjusted operating 
margin increasing to 18.9% from 13.6% in the prior period. 

The improved performance in the UK has been delivered due to the acquisition of a number 
of high-growth, high-margin agencies, alongside a number of self-help measures. In March 
2016,  we  acquired  Publitek,  a  digital  content  marketing  agency  focused  on  the  electronic 
components  sector,  and  then  in  September  2016  we  acquired  Pinnacle,  a  competitor  to 
Publitek,  and  merged  them  under  the  Publitek  brand  name.  In  March  2016  we  acquired 
Twogether,  a  digital  agency  focused  on  helping  Technology  clients  with  their  channel 
marketing. Finally, in November 2016, we acquired HPI, a market research agency, and merged 
it with Morar.

EMEA
We have delivered an improved trading performance in EMEA as we have continued to focus 
our efforts on markets of potential scale. Revenue increased by 11.5% to £7.2m and operating 
profit increased to £0.6m at an improved operating margin of 9.0%. 

APAC
APAC produced an encouraging performance as we continued to benefit from the operational 
restructuring  we  undertook  in  2015.  Revenue  increased  by  18.4%  to  £14.2m,  the  operating 
margin improved to 15.2% from 11.5% in the prior period and the operating profit increased by 
56.7% to £2.2m.

Segmental information

31 January 2017

Revenue

UK
£’000

EMEA
£’000

USA
£’000

APAC
£’000

Head office
£’000

Total
£’000

Organic revenue growth

Adjusted operating profit

3.7%

8,042 

42,638 

7,166  107,008

14,201 

5.7%

12.6%

6.4%

–

–

171,013 

9.9%

647 

22,347 

2,162 

(8,228)

24,970 

Adjusted operating margin

18.9%

9.0%

20.9%

15.2%

31 January 2016

Revenue

Organic revenue growth

Adjusted operating profit

Adjusted operating margin

27,885 

(0.6%)

3,805 

13.6%

6,426 

(8.1%)

452

7.0%

83,456 

11,990 

14.1%

17,492 

21.0%

(2.4%)

1,380 

11.5%

–

–

–

14.6%

129,757 

7.8%

(6,610)

16,519 

–

12.7%

1 

 Organic growth is the constant currency growth for the 12 months to 31 January 2017 compared to the 12 months to 
31 January 2016, excluding the effect of acquisitions made during those periods.

 
 
 
 
 
 
 
 
 
 
 
 
 
11

Cash flow

Cash flow KPIs

Net cash inflow from operating activities

Working capital movement

Net cash generated from operations

Income tax paid

Investing activities 

Dividend paid to shareholders

Increase in bank borrowings

Year to 
31 January
2017 
£m

Year to 
31 January
2016 
£m

26.5

6.3

32.8

(2.0)

(30.6)

(3.3)

11.6

16.1

0.2

16.3

(3.0)

(20.2)

(2.4)

6.7

Adjusted cash flow
The  net  cash  inflow  from  operating  activities  for  the  year  to  31  January  2017  increased  to 
£26.5m from £16.1m in the prior period. Our management of working capital remained strong 
and this resulted in our net cash generated from operations before tax being £32.8m. Income 
taxes paid decreased to £2.0m from £3.0m in the prior period reflecting resolution of historic 
tax issues.

Our  strong  cash  flow  and  £30m  facility  have  allowed  us  to  increase  our  investment  in 
acquisitions  and  capital  expenditure  from  £20.2m  to  £30.6m  reflecting  the  acquisitions  of 
Publitek,  Pinnacle,  Twogether  and  HPI  and  the  early  buyouts  of  Morar  as  well  as  capital 
expenditure on the property moves in London and New York.

Dividends paid to Next 15 shareholders increased to £3.3m from £2.4m in the prior period 
reflecting the strong trading and our confidence in the future. Net interest paid to the Group’s 
banks was similar to last year at approximately £0.5m.

Balance sheet
The Group’s balance sheet remains in a healthy position with net debt as at 31 January 2017 of 
£11.4m reflecting 0.4x adjusted EBITDA. 

Treasury and funding 
The Group operates a four-year £30m revolving credit facility with HSBC. The facility is primarily 
used for acquisitions and is due to be repaid from the trading cash flows of the Group. The 
facility  is  available  in  a  combination  of  sterling,  US  dollar  and  euro  at  an  interest  margin 
dependent upon the level of gearing in the business. The Group also has a US facility of $6m 
which is available for property rental guarantees and US-based working capital needs. 

As part of the facility, Next 15 has to comply with a number of covenants, including maintaining 
the  multiple  of  net  bank  debt  before  earn-out  obligations  to  adjusted  EBITDA  below  1.75x  
and  the  level  of  net  bank  debt  including  earn-out  obligations  to  adjusted  EBITDA  below  
2.5x.  Next  15  has  ensured  that  it  has  complied  with  all  of  its  covenant  obligations  with 
significant headroom.

Peter Harris
Chief Financial Officer
3 April 2017

Strategic Report12

How we manage our risks

Risk management
Next  15  is  exposed  to  a  variety  of  risks  that  can  have  financial, 
operational and regulatory impacts on our business performance. The 
Board  recognises  that  creating  shareholder  returns  is  the  reward  for 
taking and accepting risk. The effective management of risk is therefore 
critical to supporting the delivery of the Group’s strategic objectives.

Risk management and internal control
The  Board  has  ultimate  responsibility  for  the  Group’s  system  of 
internal control and for reviewing its effectiveness at least annually. 
This control system is designed to manage rather than eliminate risk 
of failure to achieve business objectives and to provide reasonable 
but  not  absolute  assurance  that  assets  are  safeguarded  against 
unauthorised use or material loss, that its transactions are properly 
authorised and recorded and that material errors and irregularities 
are prevented or, failing which, are discovered on a timely basis. 

The  Board  has  established  a  continuous  process  for  identifying, 
evaluating and managing the significant risks the Group faces and 
for  determining  the  nature  and  extent  of  the  significant  risks  it  is 
willing  to  take  in  achieving  its  strategic  objectives.  The  Board 
regularly reviews the process, which has been in place for the period 
ended  31  January  2017  and  up  to  the  date  of  signing  the  annual 
report  and  accounts  to  safeguard  the  Group’s  assets  and  enhance 
over  time  the  value  of  shareholders’  investment.  The  Board  also 
regularly reviews the effectiveness of the Group’s system of internal 
control  in  accordance  with  revised  guidance  on  internal  control 
published by the Financial Reporting Council.

Internal controls review
The  Group’s  internal  control  and  risk  management  activities  are 
managed  through  two  primary  activities:  Board-led  business  risk 
reviews  plus  a  supporting  set  of  internal  controls,  and  an  Internal 
Audit review of the design and operation of internal controls.

Business risk reviews
Business risk evaluation takes place at operating company performed 
by  local  management  and  by  the  Board  for  the  Group-wide  risks. 
Having  identified  risks,  operating  companies  regularly  monitor, 
review and update the risks, assessing the extent and likelihood of 
each risk. The principal risks of the Group are subject to review by the 
Board, which produces a significant risks review for the Group.

Internal Audit
The  Group  formed  an  Internal  Audit  function  in  2012  to  provide 
assurance over the Group’s control environment with lead internal 
auditors  in  the  US  and  the  UK.  A  risk-based  approach  is  used  to 
prioritise the focus of Internal Audit. The team maintains a detailed 
understanding  of  the  processes  and  controls  in  place  around  the 
Group  and  regularly  highlights  control  recommendations  to 
management  in  adherence  with  a  standardised  Group  controls 
matrix.  This  is  supported  by  a  monthly  self-certification  checklist 
submitted by local finance teams to confirm that controls identified 
are  continuing  to  operate.  The  next  phase  of  the  controls  work, 
which commenced in 2015, is to test the operating effectiveness of 
the controls identified on a periodic and rotational basis. 

The Internal Audit function also has responsibility for reviewing the 
operating companies’ balance sheets on a monthly basis to provide 
greater comfort to the Group finance team, as well as ad hoc pieces 
of work, such as audits of financial results used to determine earn-out 
payments and due diligence on acquisitions.

The Board gains assurance over the adequacy of design and operation 
of internal controls across the Group through the following process:

•  significant findings from Internal Audit engagements are reported 
to  management,  the  executive  Directors  and  the  Audit 
Committee.  Reporting  covers  significant  risk  exposures  and 
control issues, including fraud risks, governance issues and other 
matters needed or requested by the Board;

•  depending  on  the  risk  associated  with  any  weaknesses  noted, 
recommendations  made  are  followed  up  and  reported  back  to 
the Audit Committee until they are adequately resolved; and

• 

Internal  Audit 
identification 
independently  reviews  the  risk 
procedures and control processes implemented by management 
and advises on policy and procedure changes.

Internal Audit presents findings of reports to the Audit Committee at 
each Audit Committee meeting. 

During the course of its review of the risk management and internal 
control  systems,  the  Board  has  not  identified  nor  been  advised  of 
any failings or weaknesses, which it has determined to be significant. 
Therefore  a  confirmation  in  respect  of  necessary  actions  has  not 
been considered appropriate.

Whistle blowing and UK Bribery Act 2010
Whistle  blowing  procedures  are  in  place  for  individuals  to  report 
suspected breaches of law or regulations or other malpractice. The 
Group has implemented an anti-bribery code of conduct which is 
intended  to  extend  to  all  the  Group’s  business  dealings  and 
transactions  in  all  countries  in  which  it  or  its  subsidiaries  and 
associates operate.

Principal risks and uncertainties

13

The system of risk management used to identify the principal risks 
facing  the  Group  is  described  on  page  12.  Risk  identification  and 
evaluation, including the nature, likelihood and materiality of the risks 
affecting each Group business, is owned and assessed by management 
and reviewed periodically. The Board and the Audit Committee review 
risks and assess and monitor actions to mitigate them.

On the basis of these assessments, the risks outlined below are those 
that the Group believes are the principal and material risks. The matters 
described below are not intended to be an exhaustive list of possible 
risks and uncertainties and it should be noted that additional risks, 
which  the  Group  does  not  consider  material,  or  of  which  it  is  not 
aware, could have an adverse impact.

Risk description 

Operational risk

Mitigating actions

Reliance on key customers
Losing  a  major  client  unexpectedly  can  have  a  significant 
impact on the resourcing, revenue and profit of an individual 
brand. The impact of this will depend on the brand.

Staff retention and recruitment
The Group relies on highly skilled employees, who are vital 
to its success in building and maintaining client relationships 
and  winning  new  work.  The  market  for  these  employees 
is competitive.

The Group’s strategy is to build a portfolio of brands which is 
diversified  across  different  communications  markets  and 
geographic  regions.  Regular  client  feedback  is  sought  (for 
instance, via client surveys) and appropriate steps are taken to 
retain existing clients.

The  Board  regularly  reviews  the  Group’s  reliance  on  key 
customers  through  top  ten  client  analysis  and  reviews  of 
customers with revenues greater than US$1m per annum. The 
Group is not deemed to be overly reliant on any one customer.

The  Remuneration  Committee  considers  the  retention  and 
incentive  mechanisms  in  place  for  key  personnel  at  both 
brand  and  Group  level,  and  reviews  remuneration  trends 
across the Group.

The  Group’s  human  resources  teams  seek  to  recruit  skilled 
employees  and  to  offer  exciting  and  challenging  career 
opportunities  with  competitive  remuneration  and  benefits. 
Policies  are  regularly  reviewed  to  ensure  high  levels  of  staff 
motivation and development. Where possible the businesses 
ensure that client relationships are maintained as a team rather 
than by an individual.

Remuneration and incentive schemes
The  Group  operates  a  number  of  earn-out  mechanisms  and 
incentive schemes in order to attract and retain senior talent 
across the Group. This gives rise to a local risk of management 
override and financial misreporting.

The  Audit  Committee  reviews  accounting  for  earn  outs  and 
growth shares schemes, including the significant judgements 
used.  Internal  audits  are  performed  on  any  local  accounts 
incentive   
in  the  determination  of  earn-out  or 
involved 
scheme payments.

In  addition,  the  accounting  for  the  obligations  at  Group   
level  involves  the  use  of  judgements  which  are  deemed  to   
be significant.

The  Remuneration  Committee  reviews  and  approves  all 
incentive  schemes  across  the  Group.  External  advisers  are 
used where necessary to advise the Board and individuals on 
any new schemes. 

C Increase  B Static  D Decrease

Change

C

C

B

Strategic Report14

Principal risks and uncertainties continued

Risk description 

Operational risk continued

Mitigating actions

Cyber security risk
The Group notes the increased risk facing companies from 
third-party attempts to exploit weaknesses in cyber security, 
which is constantly evolving. 

Inadequate  security  could  lead  to  business  disruptions, 
damage to reputation and loss of assets.

Technology/IT infrastructure
The risks associated with the IT environment include failure to 
deliver  projects  on  time  and  on  budget  and 
lack  of 
management information.

The Group has grown, both organically and by acquiring new 
businesses, which has resulted in the use within the Group of 
a number of legacy accounting and operating systems.

Speed of change in the digital marketing space
As  the  marketing  and  communications  landscape  evolves 
through  the  opportunities  provided  by  digital  channels, 
there  is  a  risk  that  some  businesses  lack  the  resource  to 
transition effectively.

Access controls, firewalls and virus checkers are in place and a 
review  of  the  current  IT  infrastructure  has  been  performed 
with an external consultant for the US and UK and is underway 
in APAC and EMEA. Implementation of upgrade programmes 
recommended following the review is in progress across the 
Group. IT security training has been carried out with relevant 
staff and is performed on a rolling, regular basis.

The  Group  has  expanded  its  IT  security  team  in  order  to 
continue  to  monitor  and  improve  the  Group’s  IT  security  in 
light of the continually evolving threat. 

The  Group  is  engaged  in  the  implementation  of  a  common 
finance IT platform which is largely completed in the US and 
UK and will continue in APAC and EMEA in 2017. The common 
finance  system  gives  the  Group  greater  visibility  over  the 
effectiveness  and  appropriateness  of  local  controls.  The 
implementation  is  supported  by  consultants  and,  where 
possible, by using internal teams to reduce the risk of relying 
on third parties. 

The  Group  ensures  that  there  are  appropriate  business 
continuity  plans  in  place  and  Internal  Audit  assesses  the 
appropriateness  of  these  plans.  In  addition,  the  Group  has 
insurance cover in place to mitigate against business disruption.

The  Group  follows  a  strategy  of  focusing  acquisitions  on 
technology-driven  marketing  agencies  and  providing  an 
integrated  communications  service  (content,  digital  and 
traditional PR), underpinned by building appropriate skill sets 
within the businesses. The Group’s Board has extensive digital, 
technology  and  commercial  experience  in  the  media  and 
technology sectors.

Misappropriation of assets
Particularly  in  smaller  brands  with  fewer  opportunities  to 
segregate  duties,  there  is  a  risk  that,  without  appropriate 
oversight  and  review,  there  could  be  fraudulent  activity  or 
misreporting of financial information.

Overseen  by  the  Audit  Committee,  the  Internal  Audit  function 
provides  assurance  of  the  Group’s  control  environment,  with 
particular focus given to segregation of duties.

The consolidation of the Group’s banking facility under HSBC 
gives the Group greater control and visibility over its cash balances.

C Increase  B Static  D Decrease

Change

C

B

B

B

Risk description 

Financial risk

Mitigating actions

Macroeconomic uncertainty
Following  recent  changes  in  the  political  environment,  the 
Group  faces  uncertainty  in  its  two  largest  territories.  In 
uncertain political and economic times there is an increased 
risk that customers  cut marketing spend leading to reduced 
revenue and profit for the Group. 

Liquidity risk
Cash  outflows 
obligations are unevenly spread throughout the year. 

related  to  significant  acquisition-related 

There would be a risk to the business if working capital were 
not  appropriately  managed  to  maximise  the  growth  of 
the business. 

There is an undiversified risk around going concern if there is a 
breach of covenants. 

The Group’s strategy of building a portfolio of brands which is 
diversified  across  different  communications  markets  and 
geographic regions minimises the risk that the Group is overly 
reliant  on  any  one  territory,  sector  or  client.  Regular  client 
feedback  is  sought  (for  instance,  via  client  surveys)  and 
appropriate steps are taken to retain existing clients. The Board 
continues to monitor the latest macroeconomic developments 
to inform the Group-wide strategy. 

The  Board  has  always  maintained  a  prudent  approach  to 
taking on debt and the Group manages its risk of a shortage of 
funds  with  a  mixture  of  long  and  short-term  committed 
facilities.  On  8  March  2016  the  Group  entered  into  a  new 
extended four-year £30m revolving credit facility with HSBC. 
All cash in the US is swept each night, and the majority of cash 
in  the  UK  is  in  a  central  cash  pool.  This  allows  the  working 
capital to be monitored by the Group Treasury function and 
the cash used to maximum benefit. 

In addition global and local short-term cash flow forecasts are 
monitored on a daily basis by the Group Treasury function, and 
a four-year long-term cash flow model is monitored quarterly.

Covenants are monitored regularly; they are forecast to have 
significant headroom within the foreseeable future.

Currency risk
As  a  result  of  global  operations  the  Group’s  results  can  be 
affected  by  movements  in  foreign  exchange  rates  against 
sterling. The Group has transactional currency exposure in the 
US, EMEA and APAC, including foreign currency bank accounts.

The Board and the Group Treasury function consider the use of 
currency derivatives to protect significant US dollar and euro 
currency  exposures  against  changes  in  exchange  rates  on  a 
case-by-case  basis.  Net  investment  hedges  are  used  where 
appropriate for significant foreign currency investments.

15

Change

C

C

C

The global and local short-term cash flow forecasts are used to 
monitor future large foreign currency payments, and natural 
currency hedging is used where possible across the Group.

The Group generates 75% of its revenue outside of the UK and 
has therefore benefited in the past year from the weakening 
of sterling. 

The Group has maintained an in-house legal function over the 
whole of its life as a public company and also uses external legal 
counsel to advise on local legal and regulatory requirements. 

B

The Group has an in-house tax function to ensure compliance 
with tax legislation globally which consults with external advisers.

Compliance with laws and regulations
The Group operates in a large number of jurisdictions and, as a 
consequence, is subject to a range of regulations. Any failure to 
respond quickly to legislative requirements could result in civil 
or criminal liabilities, leading to fines, penalties or restrictions 
being  placed  upon  the  Group’s  ability  to  trade  resulting  in 
reduced sales and profitability and reputational damage.

The Strategic Report as set out on pages 2 to 15 was approved by the Board on 3 April 2017 and signed on its behalf by:

Tim Dyson
Chief Executive Officer

Strategic Report16

Board of Directors

From left to right: Alicja Lesniak / Richard Eyre / Peter Harris / Genevieve Shore / Tim Dyson.

17

Richard Eyre CBE 
Chairman (age 62) 
Appointment May 2011  

N   A   R

Alicja Lesniak FCA 
Senior Independent Non-Executive Director (age 65)
Appointment July 2011

N   A   R

Richard Eyre was appointed in May 2011 as non-executive Chairman 
of the Group, Chairman of the Nomination Committee and member 
of the Audit and Remuneration Committees. His appointment was 
instrumental  in  moving  Next  15  further  into  the  digital  marketing 
arena. Richard is Chairman of the UK Internet Advertising Bureau.

Richard  has  41  years’  experience  across  the  media  and  marketing 
industries,  including  time  as  CEO  of  ITV  Network  LTD,  Capital  
Radio  plc  and  content  and  strategy  director  of  RTL  Group  plc.  
He  has  served  as  chairman  of  RDF  Media  plc,  GCap  plc,  mobile 
games  publisher  I  Play,  mobile  tech  company  Rapid  Mobile  and  
The  Eden  Project.  He  was  also  a  board  member  at  the  Guardian 
Media Group plc, Grant Thornton LLP and Results International LLP.

In  2013,  he  was  awarded  the  prestigious  Mackintosh  Medal  for 
outstanding  personal  and  public  service  to  advertising  and  in  the 
2014 New Year Honours list, Richard was awarded a CBE for services 
to advertising and the media.

Alicja  joined  Next  15  in  July  2011  as  non-executive  Director  and 
Senior Independent Director. She chairs the Audit Committee and is 
a member of the Nomination and Remuneration Committees. 

Alicja started her career as a Chartered Accountant at Arthur Andersen 
but  rapidly  moved  into  the  financial,  commercial  and  operational 
management of professional service businesses. Since 1987 Alicja has 
worked in the marketing services sector with global companies such 
as  WPP  Group  plc,  J  Walter  Thompson  Group  Ltd,  Ogilvy  &  Mather 
Worldwide Inc, BBDO Worldwide Inc and Aegis Group plc, where she 
was  chief  financial  officer.  She  has  extensive  experience  of  working 
internationally, including roles based in New York and Paris. Alicja is 
currently a non-executive director at the British Standards Institution 
and chairs its social responsibility committee.

Genevieve Shore  
Non-executive Director (age 47)
Appointment February 2015

N   A   R  

Tim Dyson 
Chief Executive Officer (age 56)
Appointment December 1991

N

Genevieve Shore joined Next 15 in February 2015 as non-executive 
Director. She chairs the Remuneration Committee and is a member 
of the Nomination and Audit Committees. 

Tim joined the Group in 1984 straight from Loughborough University 
and became its global CEO in 1992. As one of the early pioneers of 
tech PR, he has worked on major corporate and product campaigns 
with  such  companies  as  Cisco,  Microsoft,  IBM,  Sun  and  Intel.  
Tim  oversaw  the  flotation  of  the  Company  on  the  London  
Stock Exchange and has managed a string of successful acquisitions 
by  the  Group  including  The  OutCast  Agency,  M  Booth  and  The 
Blueshirt  Group  in  the  US  and  Republic  Publishing,  Continuous 
Insight and Morar in the UK. Tim moved from London to set up the 
Group’s  first  US  business  in  1995  in  Seattle  and  is  now  based  in  
Palo Alto.

Outside Next 15, Tim has served on advisory boards of a number of 
emerging technology companies. Tim has been named an Emerging 
Power  Player  by  PR  Week  US.  In  2013,  Tim  was  recognised  on  the 
Holmes  Report’s  In2’s  Innovator  25,  which  recognises  individuals 
who have contributed ideas that set the bar for the industry. He was 
also recently named in PR Week’s Power Book.

Peter Harris
Chief Financial Officer (age 55)
Appointment March 2014

Peter Harris joined Next 15 as its Chief Financial Officer in November 
2013 and was appointed as executive Director in March 2014. He is 
also  currently  a  non-executive  director  of  Communisis  plc  and 
chairman of its audit committee, following appointment in July 2013.

Peter’s financial experience spans 30 years and he has extensive media 
experience, having spent the last 20 years in finance roles in the media 
sector.  He  was  previously  the  interim  finance  director  at  Centaur 
Media plc, interim CFO of Bell Pottinger LLP, CFO of the Engine Group, 
and  CFO  of  19  Entertainment.  Prior  to  that,  he  was  group  finance 
director of Capital Radio plc. Peter has considerable experience in UK 
and US listed companies, with international exposure.

Genevieve  brings  digital,  technology  and  commercial  expertise  to  
Next  15  from  a  career  in  the  media,  publishing  and  technology 
sectors. Most recently, she was Chief Product and Marketing Officer 
of Pearson plc and previously a Director of Digital Strategy and Chief 
Information Officer.

Genevieve  is  also  a  non-executive  director  at  Santander  UK, 
Moneysupermarket.com Group PLC and the independently-owned 
Arup. She is an advisory board member for Lego Education, invests 
in  a  number  of  education  technology  start-ups  and  works  with 
female executives as a coach and mentor.

Nick Lee Morrison 
General Counsel and Company Secretary
Appointment January 2016

Nick qualified as a solicitor at Ashurst in 2008 where he stayed as an 
associate  in  the  corporate  department  before  moving  to  Clifford 
Chance in 2011 to focus on corporate and M&A work for a range of 
TMT sector clients. 

In  2013  Nick  joined  the  Financial  Times  Limited  as  in-house  legal 
counsel  and  in  2016  he  joined  Next  15  as  General  Counsel  and 
Company Secretary.

Chair of Committee

A Audit Committee

N Nomination Committee

R

Remuneration Committee

Governance18

Corporate governance report

Chairman’s introduction
The  Board  is  committed  to  maintaining  appropriate  standards  of  corporate  governance  to 
support Next 15’s strategy, and to managing the Company and its subsidiaries (together ’the 
Group’) in a flexible and effective manner for the benefit of its shareholders, while fostering a 
corporate  culture  that  encourages  growth.  The  Board  monitors  the  Company’s  policies  to 
ensure that they are appropriate for the nature, size and circumstances of the business.

This  Corporate  governance  report  sets  out  our  approach  to  governance,  provides  further 
information on the operation of the Board and its Committees, and explains how the Group 
seeks to comply with the Quoted Companies Alliance Code for Small and Mid-sized Quoted 
Companies 2013 (the ‘QCA Code’). As an AIM-listed company, the Company is not required to 
comply with the UK Corporate Governance Code (‘UK Code’); however, the Board supports the 
UK Code and seeks to apply this when appropriate for the Group’s size and complexity. 

We  acknowledge  that  shareholders  look  to  us  to  promote  the  long-term  success  of  the 
Company and, as Chairman, I recognise that it is my role to provide the leadership to enable it 
to do so effectively. 

I look forward to meeting you at our Annual General Meeting (‘AGM’) on Wednesday 21 June 2017.

Richard Eyre CBE
Chairman
3 April 2017

The Board of Directors 
The  Board  of  Directors  is  responsible  for  the  strategic  direction,  investment  decisions  and 
effective control of the Group. As at 3 April 2017 the Board comprised two executive Directors, 
a non-executive Chairman and two non-executive Directors. There were no changes to the 
composition of the Board during the year to 31 January 2017. Biographies of each of the Board 
Directors, including the Committees on which they serve and chair, are shown on page 17. 

The Board is satisfied that, between the Directors, it has an effective and appropriate balance 
of  skills  and  knowledge,  including  a  range  of  financial,  commercial  and  entrepreneurial 
experience. The Board is also satisfied that it has a suitable balance between independence (of 
character and judgement) and knowledge of the Company to enable it to discharge its duties 
and responsibilities effectively. No single Director is dominant in the decision-making process.

The  Board  aims  to  meet  at  least  once  per  month,  with  additional  meetings  being  held  as 
required. As Tim Dyson is located in San Francisco, some of the Board meetings are held by 
telephone conference. The Board meets face to face whenever possible and aims to do so at 
least quarterly. Details of Board and Committee meetings held during the reporting period 
and the attendance records of individual Directors can be found on page 22.

19

The Board’s responsibilities and processes
The principal matters considered by the Board during the period included:

•  the Group’s strategy, budget and financial resources;

•  the Group’s performance and outlook;

•  opportunities for the Group to expand by acquisition;

•  the Group’s financial results for the interim and year end;

• 

review of the Group’s risk management and internal controls;

•  major capital projects and material contracts; and

•  corporate governance matters.

There is a schedule of matters specifically reserved for decision by the Board which is regularly 
reviewed and is displayed on the Group’s website at www.next15.com.

At each Board meeting there is a financial and business review and Board members receive 
monthly trading results, together with detailed commentary. Each Board member receives a 
Board  pack  in  advance  of  each  meeting  which  includes  a  formal  agenda  together  with 
supporting papers for items to be discussed at the meeting.

All  Directors  have  access  to  the  advice  and  services  of  the  General  Counsel  and  Company 
Secretary, who is responsible for ensuring that Board procedures are followed and that the 
Company complies with all applicable rules, regulations and obligations. Directors may take 
independent  professional  advice  at  the  Company’s  expense,  as  and  when  necessary  to 
support the performance of their duties as Directors of the Company. Appropriate induction 
and training for new and existing Directors is provided where required.

Appointment, election and re-election of Directors 
Appointments  to  the  Board  are  the  responsibility  of  the  Board  as  a  whole,  upon  the 
recommendation of the Nomination Committee. 

The Directors’ service agreements, the terms and conditions of appointment of non-executive 
Directors  and  Directors’  deeds  of  indemnity  are  available  for  inspection  at  the  Company’s 
registered office during normal business hours.

The Company’s Articles of Association provide that a Director appointed by the Board shall 
retire  at  the  AGM  following  their  appointment  and  that,  at  each  AGM  of  the  Company, 
one-third  of  the  Directors  must  retire  by  rotation.  At  the  forthcoming  AGM,  Peter  Harris 
and  Richard  Eyre  will  retire  and,  being  eligible,  will  offer  themselves  for  re-election  by 
the shareholders. 

With regard to the Directors who are offering themselves for re-election at the next AGM, the 
Board  is  satisfied  that  those  Directors’  contributions  continue  to  be  effective  and  that  the 
Company and its shareholders should support their re-election.

The roles of the Chairman and Chief Executive
The Chairman of the Board, Richard Eyre, leads the Board in the determination of its strategy 
and in achieving its objectives. The Chairman is responsible for organising the business of the 
Board, ensuring its effectiveness and setting its agenda, and is also responsible for effective 
communication with the Group’s shareholders. At the time of his appointment as Chairman, 
Richard Eyre was considered independent in accordance with the provisions of the UK Code.

The  Chief  Executive  Officer,  Tim  Dyson,  oversees  the  Group  on  a  day-to-day  basis  and  is 
accountable  to  the  Board  for  the  financial  and  operational  performance  of  the  Group.  The 
Chief Executive Officer has responsibility for implementing the agreed strategy and policies of 
the Board.

Governance20

Corporate governance report continued

Senior independent non-executive Director
Alicja  Lesniak  holds  the  position  of  senior  independent  non-executive  Director  of  the 
Company. Any shareholder concerns not resolved through the usual mechanisms for investor 
communication  can  be  conveyed  to  the  senior  independent  non-executive  Director.  
Alicja Lesniak is considered to be independent as defined by the UK Code.

Board performance evaluation, succession planning and diversity
The performance of the Board is key to the Company’s success. The performance of the Board 
and its Committees is evaluated regularly, and the evaluations are conducted with the aim of 
improving their effectiveness. The last Board evaluation was facilitated internally during the 
year  to  31  January  2017  and  involved  a  questionnaire  to  each  Board  Director.  The  review 
produced a number of key actions which will be progressed during 2017/18. 

The  Board  has  agreed  that  its  succession  planning  framework  should  ensure  that  Board 
appointments provide an appropriate mix of skills and experience and a level of independence 
which will support the Group’s objectives for business growth and its key strategic goals. 

The  Board  believes  in  the  importance  of  diverse  Board  membership.  Women  currently 
comprise 40% of the Next 15 Board, meeting the recommendation set out by Lord Davies on 
diversity for a minimum of 33% female representation (applicable to FTSE 350 boards) by 2020.

Directors’ conflicts of interest
Directors have a statutory duty to avoid conflicts of interest with the Company. The Company’s 
Articles of Association allow the Directors to authorise conflicts of interest and the Board has 
adopted  a  policy  for  managing  and,  where  appropriate,  approving  potential  conflicts  of 
interest.  The  Board  is  aware  of  the  other  commitments  and  interests  of  its  Directors,  and 
changes  to  these  commitments  and  interests  are  reported  by  the  Directors.  A  review  of 
Directors’ conflicts of interest is conducted annually.

Committees of the Board
The Board is supported by the Audit, Nomination and Remuneration Committees. The reports 
of these Committees can be found on pages 22 to 32.

Each  Committee  has  access  to  such  external  advice  as  it  may  consider  appropriate.  The 
General Counsel and Company Secretary or his nominee acts as secretary to the Committees. 
The terms of reference of each Committee are reviewed regularly, updated as necessary to 
ensure  ongoing  compliance  with  best  practice  guidelines  and  referred  to  the  Board  for 
approval. Copies of the Committees’ terms of reference are available from the Group’s website 
at www.next15.com. 

The  Board  appoints  the  Committee  members.  The  Audit  Committee  comprises  three 
non-executive  Directors:  Alicja  Lesniak  (Chair),  Richard  Eyre  and  Genevieve  Shore.  The 
Remuneration Committee comprises three non-executive Directors: Genevieve Shore (Chair), 
Alicja Lesniak and Richard Eyre. The Nomination Committee comprises Richard Eyre (Chair), 
Alicja Lesniak, Genevieve Shore and Tim Dyson. Attendance records of Committee meetings 
can be found on page 22.

Relations with shareholders
The  Board  recognises  the  importance  of  effective  communication  with  its  shareholders,  to 
ensure that its strategy and performance are clearly understood. The Company communicates 
with  shareholders  through  the  Annual  Report  and  Accounts,  full-year  and  half-year  results 
announcements, trading updates, the AGM and face-to-face meetings. A range of corporate 
information  (including  copies  of  presentations  and  announcements)  is  available  on  the 
Company’s website at www.next15.com.

21

The Chief Executive, the Chief Financial Officer and the Chairmen of the Board and each of its 
Committees will be available at the AGM to answer shareholders’ questions. Proxy votes are 
disclosed  following  a  show  of  hands  on  each  shareholder  resolution.  After  the  AGM, 
shareholders can meet informally with the Directors. Shareholders are encouraged to submit 
questions to the Board throughout the year. 

The Board is happy to enter into dialogue with institutional shareholders based on a mutual 
understanding of objectives, subject to its duties regarding equal treatment of shareholders 
and the dissemination of inside information. The Chief Executive Officer and the Chief Financial 
Officer meet institutional shareholders on a regular basis.

The Board as a whole is kept informed of the views and concerns of the major shareholders. 
When  requested  to  do  so,  the  non-executive  Directors  will  attend  meetings  with  major 
shareholders and are prepared to contact individual shareholders should any specific area of 
concern or enquiry be raised.

Financial reporting and going concern statement
The Directors have, at the time of approving the financial statements, a reasonable expectation 
that  the  Company  and  the  Group  have  adequate  resources  to  continue  in  operational 
existence for the foreseeable future. Accordingly, they continue to adopt the going concern 
basis in preparing the financial statements.

The Directors have made this assessment in light of reviewing the Group’s budget and cash 
requirements for a period in excess of one year from the date of signing of the annual report 
and considered outline plans for the Group thereafter. 

The Group’s business activities, together with the factors likely to affect its future development, 
performance and position are set out in the Strategic Report on pages 2 to 15. The financial 
position of the Group, its cash flows, liquidity position and borrowing facilities are described 
in the Financial Review on pages 8 to 11. 

In addition, note 19 to the financial statements includes the Group’s objectives, policies and 
processes  for  managing  its  capital;  its  financial  risk  management  objectives;  details  of  its 
financial instruments and hedging activities; and its exposures to credit risk and liquidity risk. 

The Directors’ Responsibilities Statement in respect of the financial statements is set out on 
page 37. 

Whistle blowing and Bribery Act 2010
The  Company  has  established  arrangements  by  which  individuals  may,  in  confidence,  raise 
concerns  about  possible  improprieties  in  matters  of  financial  reporting  and  other  matters.  The 
Group has an anti-bribery code of conduct which is intended to extend to all the Group’s business 
dealings and transactions in all countries in which it or its subsidiaries and associates operate.

Environment
Due to the nature of its businesses, the Board considers that its direct or indirect impact on the 
environment  is  minimal  and  of  low  risk.  However,  the  Company  still  seeks  to  minimise  the 
environmental impact of its activities and its business practices support environmental good 
practice,  such  as  reducing  paper  wastage  through  reuse,  recycling,  use  of  electronic 
communications  and  reducing  business  travel  by  replacing  face-to-face  meetings  with 
conference calls where practical.

Governance22

Corporate governance report continued

Nomination Committee
The  Nomination  Committee  (‘Committee’)  members  are  Richard  Eyre  (who  also  chairs  the 
Committee), Alicja Lesniak, Genevieve Shore and Tim Dyson. Other Directors and management 
may be invited to attend meetings of the Committee as appropriate. 

The Committee’s duties include:

• 

reviewing the structure, size and composition (including the skills, knowledge, experience, 
independence and diversity) of the Board and making recommendations with regard to 
any changes;

•  considering  succession  planning  for  directors  and  other  senior  executives,  taking  into 
account the challenges and opportunities facing the Company, and the skills and expertise 
needed on the Board in the future;

• 

identifying and nominating candidates to fill Board vacancies as they arise; and

•  keeping under review the leadership needs of the organisation, to ensure the Company’s 

ability to compete effectively in the marketplace.

The  Committee’s  full  terms  of  reference  are  available  on  the  Company’s  website  at 
www.next15.com.

It was not deemed necessary for the Committee to meet during the year to 31 January 2017. 
Subsequent to the period end, one meeting has taken place.

The  Committee  engages  external  search  consultants  to  assist  in  the  specification  of  Board 
positions  and  the  selection  of  prospective  candidates  to  ensure  that  there  is  a  robust, 
measurable  and  orderly  process.  The  Committee  believes  that  this  process  has  led  to  the 
recruitment  of  talented  individuals,  significantly  enhancing  the  composition  of  the  Board. 

Board and Committee attendance for the year ended 31 January 2017

Richard Eyre

Tim Dyson

Peter Harris

Alicja Lesniak

Genevieve Shore

Board

12 of 12

12 of 12

12 of 12

12 of 12

11 of 12

Audit

Remuneration

Nomination

3 of 3

6 of 6 

–

–

3 of 3

3 of 3

–

–

6 of 6

6 of 6

–

–

–

–

–

 
Audit Committee report

23

I  am  pleased  to  present  the  report  of  the  Audit  Committee  (‘Committee’)  for  the  year  to 
31 January 2017. This report details the Committee’s roles, responsibilities and key activities 
during the period. The principal aims of the Committee are to review and report to the Board 
on the Group’s financial reporting, to ensure the integrity of the financial information provided 
to our shareholders, and to support the development and maintenance of the Group’s risk 
management and internal control environment.

I  look  forward  to  meeting  our  shareholders  at  the  AGM  and  will  be  happy  to  answer  any 
questions you may have.

Alicja Lesniak
Audit Committee Chair
3 April 2017

Composition of the Audit Committee
The Committee is composed entirely of non-executive Directors who between them possess 
a range of commercial and financial experience as detailed on page 17. The current members 
of the Committee are Alicja Lesniak (Chair), Richard Eyre and Genevieve Shore. The Board is 
satisfied that the Committee members are sufficiently competent in financial matters and that 
the Chair has recent and relevant financial experience.

The Committee meets periodically and at least three times a year, with the external auditor, 
other Directors, the Head of Internal Audit and other management attending by invitation. 
Attendance records of meetings held during the year can be found on page 22. Subsequent 
to the period end, one further meeting has taken place. The Committee Chair is in frequent 
contact with the Chief Financial Officer, the Head of Internal Audit and the external auditor 
and preparatory meetings are held ahead of each Committee meeting to identify and discuss 
key areas for consideration by the Committee.

Governance24

Audit Committee report continued

Roles, responsibilities and activities during the reporting period
The  Committee  works  to  a  programme  of  activities  aligned  to  key  events  in  the  financial 
reporting cycle, standing items which occur regularly as required by the Committee’s terms of 
reference and other agenda items that the Committee identifies.

The main roles and responsibilities of the Committee include:

•  monitoring  the  integrity  of  the  Group’s  financial  statements  and  other  announcements 

relating to its financial performance;

•  considering  the  Group’s  accounting  policies  and  practices,  application  of  accounting 

standards and significant judgements; 

•  overseeing the relationship with the Group’s external auditor, including consideration of 
the objectivity and effectiveness of the external audit process and making recommendations 
to the Board in relation to the external auditor’s appointment and fees;

•  keeping under review the effectiveness of the Group’s internal control and risk management 

systems; and

•  monitoring the remit and effectiveness of the Group’s Internal Audit function.

The  Committee’s  full  terms  of  reference  are  available  on  the  Company’s  website  at  
www.next15.com.

During the period the Committee’s activities included:

•  considering significant financial reporting issues and judgements around adjusting items, 

tax matters, goodwill impairment, earn-out liabilities, and acquisition accounting; 

•  assisting the Board in its assessment of the Group’s risk environment, internal controls 

and risk management processes;

• 

• 

reviewing reports on the work of the Internal Audit function;

receiving updates on upcoming changes to accounting standards and legal and 
regulatory requirements; 

•  overseeing the relationship with the external auditor, including the assessment of their 

independence; and

• 

reviewing the Committee’s terms of reference.

Auditor independence, objectivity and fees
The  external  auditor,  Deloitte  LLP,  was  first  appointed  in  2014,  for  the  financial  year  ended 
31 January 2015. The Board is satisfied that the Company has adequate policies and safeguards 
in  place  to  ensure  that  Deloitte  maintain  their  objectivity  and  independence.  The  external 
auditor  reports  annually  on  its  independence  from  the  Company.  The  Group  has  a  formal 
policy on the engagement of the external auditor for non-audit services. The objective of the 
policy is to ensure that the provision of non-audit services by the external auditor does not 
impair, or is not perceived to impair, the external auditor’s independence or objectivity. The 
policy sets out monetary limits and imposes guidance on the areas of work that the external 
auditor may be asked to undertake and those assignments where the external auditor should 
not  be  involved.  The  policy  is  reviewed  regularly  and  its  application  is  monitored  by  the 
Committee. The fees paid to Deloitte in respect of non-audit services are shown in note 4 to 
the financial statements. This work is not considered to affect the independence or objectivity 
of the auditor. 

Directors’ remuneration report

25

On behalf of the Board, I am pleased to present the Directors’ Remuneration Report for the 
year ended 31 January 2017. The report sets out the work of the Remuneration Committee (the 
‘Committee’) in the previous period and our strategic approach to pay, benefits and incentives. 
We also report in detail upon the amounts earned by the Directors during the year. 

This year the Committee has continued to focus upon remuneration policy best practice with 
a significant amount of time spent reviewing our own policies and structures and working 
with both regulatory bodies and advisers. We have also undertaken a consultation with our 
largest shareholders and received extremely helpful and in-depth feedback. In addition to this 
we conducted an independent sector benchmarking of executive Director remuneration and, 
lastly, we undertook a review of the Committee’s effectiveness.

As a result of this work we are making significant changes to our Long-Term Incentive Plan, 
details of which can be found in the report on pages 27 to 28. We have also increased, in this 
report, the disclosure of our financial and non-financial targets and we reflect more closely 
upon not only the achievement of the relevant performance targets but also our longer-term 
strategic goals.

As we indicated in last year’s report we continue to develop our equity-based schemes as a 
key mechanic to attract and retain our key talent and entrepreneurs. We share more detail of 
these  schemes  on  page  29.  As  we  discussed  last  year,  we  continue  to  be  mindful  of  the 
headroom  granted  by  our  shareholders  for  all  our  incentive  schemes  and  we  can  reassure 
shareholders that we have made real progress in the past 12 months to reduce the percentage 
dilution  from  the  high  to  low  teens.  We  continue  our  programme  of  work  to  reduce  this 
further in 2017/18.

As the Company is AIM listed, the Directors are not required to prepare a remuneration report 
for each financial year under section 420(1) of the Companies Act 2006. However, this report 
does take into account the QCA Code and will, as in previous years, be subject to an advisory 
vote at the AGM. We thank our investors for their continued support, guidance and input and 
look forward to our ongoing dialogue.

Genevieve Shore
Remuneration Committee Chair
3 April 2017 

Governance26

Directors’ remuneration report continued

Composition of the Remuneration Committee
The  Committee  comprises  three  non-executive  Directors:  Genevieve  Shore  (Committee 
Chair),  Alicja  Lesniak  and  Richard  Eyre.  The  Company’s  Chief  Executive  Officer  and  Chief 
Financial Officer attend the Committee meetings by invitation and assist the Committee in its 
deliberations,  except  when  issues  relating  to  their  own  remuneration  are  discussed.  No 
Director is involved in deciding his or her own remuneration. The Company Secretary or his 
nominee acts as secretary to the Committee. The Committee is authorised, where it judges it 
necessary to discharge its responsibilities, to obtain independent professional advice at the 
Company’s expense and we have sought advice from both Deloitte and Pearl Meyer during 
the period. Details of the cost can be found on page 32.

Terms of reference and activities in the year
The activities of the Committee are governed by its terms of reference, which were reviewed 
during the period and can be found in the Corporate Governance section of the Company’s 
website. The Committee met six times during the year and details of attendance can be found 
in  the  Corporate  Governance  Report  on  page  22.  Subsequent  to  the  year  end,  one  further 
meeting has taken place in preparation for the AGM.

The principal matters considered by the Committee during the year included:

• 

reviewing the ongoing appropriateness and relevance of the remuneration framework as it 
aligns to Group strategy;

•  undertaking the annual review of remuneration for all executive Directors including 

a market benchmarking exercise of salaries, bonuses, incentive payments and 
pension arrangements;

•  setting both financial and non-financial targets for the annual bonus plan;

•  agreeing the structure of awards under the LTIP, reviewing and setting appropriate 

stretching performance targets;

• 

• 

reviewing the extent to which performance conditions have been met for both annual 
and long-term incentive plans, and agreeing the cash and equity payments arising 
including the processes and communication to executive Directors and senior executives;

reviewing the design, policies and targets of the Group’s equity incentive plans including 
their impact on dilution and headroom;

• 

reviewing the remuneration trends for senior executives, across the Group and in the market;

•  performing an evaluation of the Committee’s effectiveness; 

•  closely  reviewing  changes  to  laws,  regulations  and  guidelines  or  recommendations 

regarding remuneration, including the UK Government consultation in 2016/17; and

•  engaging independent remuneration advisers to review long-term incentive plans, policies, 

market changes and sector benchmarking.

27

Remuneration packages for executive Directors 
The Company’s approach to executive Directors’ remuneration seeks to ensure that individual 
contributions  to  the  Group’s  performance  are  fairly  rewarded.  This  is  achieved  through  a 
balance of fixed and variable, short-term and long-term elements consisting of a competitive 
basic  salary,  pension  and  benefits,  an  annual  performance-related  cash  bonus  and 
participation in a long-term equity incentive plan. Details for each Director are set in the table 
on page 30. 

The  Committee  assesses  executive  remuneration  packages  annually  and,  when  reviewing 
salaries, the Committee considers a number of factors, including:

•  the experience, responsibility and contribution of the individual; and

• 

remuneration trends across the Group and for comparable roles in appropriate 
comparator groups.

As the Chief Executive Officer has a large shareholding in the Company, this is also taken into 
consideration when decisions are made regarding short-term and long-term incentives for him.

Short-term incentives
The  executive  Directors’  remuneration  includes  an  element  of  annual  performance-related 
pay so that awards can be aligned to improvements in shareholder value. During the year the 
Committee reviewed the executive Directors’ annual bonus framework and agreed stretching 
performance targets, with a continued annual maximum opportunity set at 60% of salary. 

The  targets  are  closely  aligned  to  the  Company’s  strategic  aims  and  the  interests  of 
shareholders, being based on the performance of the Group against market expectations, the 
delivery  of  budget  targets  and  the  robust  management  of  cash  flow  and  financial  KPIs. 
In addition to these financial targets, strategic goals were also set, aligned to the development 
of  the  Group’s  insight  and  data  capabilities  and  the  brands’  strategy  for  developing  and 
retaining talent.

For the year ended 31 January 2017 it has been determined that each executive Director fully 
met the financial targets and made significant progress towards the targets set for talent, data 
and consumer insight. As such, an award of 48.15% of salary for each executive Director has 
been agreed by the Committee. Details of the actual amounts can be found in the table on 
page 30. 

Long-term incentive plan
Following  feedback  from  several  of  our  shareholders  regarding  long-term  performance 
measures  and  awards,  the  Committee  has  undertaken  a  detailed  review  of  the  Company’s 
current  long-term  incentive  plan,  the  Next  Fifteen  Communications  Group  plc  Long-Term 
Incentive  Plan  2015  (‘2015  LTIP’).  The  intention  of  this  review  was  to  alleviate  shareholder 
concerns but also to retain executive engagement and alignment.

In light of this review, the Committee has determined to make certain amendments a priority. 
As such, the FY17 award has been retroactively modified to address shareholder concerns at the 
use of the best three out of four years’ performance measures. The award has therefore been 
adjusted such that performance will now be measured over three years only, with the complete 
elimination of a ‘bye year’. This brings vesting forward by one year but the performance targets 
are otherwise unchanged.

Governance28

Directors’ remuneration report continued

Long-term incentive plan continued
During the period, the Committee recommended LTIP awards to its executive Directors which 
were larger than usual (225,000 shares to both Tim Dyson and Peter Harris) in the absence of 
awards  to  those  two  Directors  in  the  prior  year.  While  the  FY17  awards  were  technically  in 
excess of the 2015 LTIP’s annual limit of 100% of salary, the Committee regards these awards as 
proportionate, appropriate and in the best interests of shareholders. The Committee consulted 
with its largest shareholders before making the award, setting out the reasons for its approach:

•  No LTIP awards were made to the executive Directors in FY16. This was a consequence of the 
change in the financial year end (FY15 was extended by six months to an 18-month period) 
and following a review of the LTIP for best practice in several areas. The Committee agreed 
that the FY17 awards would to a certain extent make up for the lack of award in FY16. 

•  Share price increase during FY17. The Company’s share price rose significantly in the lead-up 
to the FY17 grants – 40% between April and September 2016. The Committee believed that 
scaling back on the delayed FY17 awards would unfairly penalise the Directors for leading 
the Company through a period of exceptional performance. This would be neither fair nor 
appropriate given their value to the Company.

•  The  LTIP  is  a  key  incentive  component  for  rewarding  and  retaining  executives.  The 
appreciation in the Company’s share price reflected the exceptional financial, strategic and 
operational  performance  which  the  executive  Directors  had  delivered  over  the  previous 
year.  Executive  Director  pay  policy  provides  for  a  relatively  modest  bonus  opportunity  
(60% at maximum). The FY17 LTIP grant was therefore particularly important in ensuring 
incentives  are  aligned  with  shareholders’  interests  through  long-term  equity,  whilst 
continuing to incentivise and retain talent. 

The  FY17  awards,  in  excess  of  the  100%-of-salary  limit,  were  made  under  separate  one-off 
share award agreements, the terms of which are in line with the LTIP. In accordance with the 
requirements  for  AIM-listed  companies,  these  agreements  were  not  submitted  for  formal 
shareholder approval but did receive support from the Company’s largest shareholders. 

The awards made in FY17 will be subject to the following targets:

•  an earnings per share (‘EPS’) target which will determine 70% of the total vesting over three 
performance years. EPS growth is calculated from the information published in the Group’s 
accounts and is based on the adjusted EPS measure.

•  30% of the award will vest based upon long-term strategic KPIs which were determined by 
the Committee at award. Due to the market sensitivity of these targets, they will be detailed 
upon vesting in the appropriate directors’ remuneration report of the Company. 

Going forward, we remain committed to operating within the LTIP framework in future years, with 
award sizes determined on a percentage-of-salary basis, not to exceed 100% of basic salary and to 
be granted within 42 days of the full-year results.

The Committee hopes that these decisions demonstrate to shareholders our commitment to 
listening  and  responding  to  shareholder  feedback.  In  a  similar  vein,  the  Committee  will  be 
writing  to  shareholders  to  set  out  how  we  intend  to  apply  performance  conditions  and 
holding periods to future grants. We look forward to discussing these with you in detail.

29

The executive Directors hold unvested awards under the 2005 Next Fifteen Communications 
Group  plc  Long-Term  Incentive  Plan  (‘2005  LTIP’),  under  which  no  new  awards  have  been 
made since June 2015. The awards are subject to a four-year performance period, commencing 
with the financial year in which the award was granted (following the Company’s change of 
year end in 2014, the 2005 LTIP awards vest following the publication of the Company’s interim 
results during the financial year of the relevant performance period). During FY17 an award of 
performance shares vested for Tim Dyson under the 2005 LTIP, with 100% of the award vesting 
as determined by the two performance measures:

(i) 

 EPS growth of the Group exceeded the Consumer Prices Index (‘CPI’) by an average of 10% 
or more per annum over the performance period; and 

(ii)   Group performance met budgeted profit targets over the performance period.

For further details of the 2015 LTIP, 2005 LTIP and details of total LTIPs which vested during the 
period, see notes 21 and 22.

Equity incentive schemes
In order to drive revenue growth and improved margins, the Group has established equity 
incentive  schemes  for  the  senior  management  teams  at  a  number  of  its  brands.  It  is  a  key 
strategy for the Group that providing senior management with a direct stake in their brand 
will focus on fostering profitable growth in the business, an entrepreneurial spirit and will also 
assist with the long-term retention of key individuals and team members.

Under  the  schemes,  new  units  are  issued  to  senior  management,  granting  rights  to  a 
percentage of future equity appreciation for the participant’s brand and thereby creating a 
partnership  between  the  Group  and  the  individual  executives.  Additionally,  the  units  in 
certain plans hold value based on access to non-cumulative and restricted profit distributions 
on the business’s operating earnings. Equity appreciation is measured based on a multiple of 
the brand’s operating earnings achieved in subsequent years over base line value determined 
at the date of grant.

At the end of the minimum holding period following an award of equity, the holders of the 
non-controlling interest have the option to sell a percentage of their units back to Next 15, 
while the remaining percentage can be sold in subsequent years or held indefinitely. Value is 
realised on any subsequent sale of the units to the Group, restricted by defined terms around 
the timing and pricing formula. The purchase of the units will be settled in Next 15 shares, for 
which there is no minimum holding period. Under certain plans, if the unit holder leaves the 
business  before  the  end  of  the  minimum  holding  period,  the  Group  retains  the  right  to 
repurchase the shares under a consistent pricing formula, or require the participant to wait 
until the minimum holding period has elapsed.

Further  details  of  the  Group’s  equity  incentive  schemes  are  shown  in  note  21  to  the 
financial statements.

judgements, 

issued  contains  significant 

The nature of the equity incentive schemes means that the forecast of the number of shares 
to  be 
including  forecasting  the  underlying 
performance  of  the  business,  movement  in  the  Group’s  share  price  and  foreign  currency 
fluctuations. In the event that the Company is required to issue shares to participants in excess 
of the authority given by shareholders, the Company’s employee trust will purchase shares in 
the  market.  In  order  to  ensure  that  sufficient  shares  are  available,  the  Company  regularly 
reviews its headroom and has agreed to create a buy-back policy whereby the employee trust 
will  purchase  shares  as  and  when  required.  As  at  31  January  2017  no  shares  had  been 
purchased to settle future vestings of the equity incentive schemes.

Governance30

Directors’ remuneration report continued

Directors’ service contracts
All executive Directors have rolling contracts that are terminable on six months’ notice. There 
are no contractual entitlements to compensation on termination of the employment of any of 
the Directors other than payment in lieu of notice at the discretion of the Company and a 
payment  for  compliance  with  post-termination  restrictions.  The  executive  Directors  are 
allowed  to  accept  appointments  and  retain  payments  from  sources  outside  the  Group, 
provided such appointments are approved by the Board. The dates of the executive Directors’ 
current service contracts and notice periods are set out in the table below.

Non-executive Directors
The remuneration for each of the non-executive Directors is payable solely in cash fees and is 
not performance related. Fees are determined by the executive Directors, reflecting the time 
commitment  required,  the  responsibility  of  each  role  and  the  level  of  fees  paid  in  other 
comparable companies. All non-executive Directors are engaged under letters of appointment 
terminable on three months’ notice at any time. Non-executive Directors are not entitled to 
any  pension  benefit  or  any  payment  in  compensation  for  early  termination  of  their 
appointment.  The  dates  of  the  current  letters  of  appointment  and  notice  periods  for 
non-executive Directors are set out in the table below.

Date of current letter of contract

Notice period

Executive Directors

Tim Dyson

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore

1 June 1997

25 March 2014

6 months

6 months

8 May 2014

30 June 2014

23 January 2015

3 months

3 months

3 months

Directors’ remuneration for the 12-month period to 31 January 2017

Salary 
and fees
2017
£’000

Performance- 
related 
bonus
2017
£’000

Pension
contributions
2017
£’000

Other 
benefit
2017
£’000

Total
2017
£’000

Total
2016 
£’000

Executive Directors

Tim Dyson 

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore

637

300

120

56

45

307

144

–

–

–

72

33

–

–

–

56

3

–

–

–

1,072

480

120

56

45

815 

431

120 

56 

45 

 
 
 
 
Executive Directors

Tim Dyson

Peter Harris

31

Directors’ interests in share plans for the year to 31 January 2017
As at 31 January 2017 the following Directors held performance share awards over Ordinary 
Shares  of  2.5p  each  under  the  2005  LTIP,  2015  LTIP  and  2016  Share  Award  Agreements,  as 
detailed below:

Number of 
shares at 
1 February 
2016 
(or date of
 appointment
 if later)

175,000

125,000

150,000

–

150,000

150,000

–

Shares 
lapsing 
during 
the period

Shares 
vesting 
during 
the period

Shares 
granted 
during 
the period

Number of 
shares at 
31 January 
2017 
(or date of 
resignation 
if earlier)

–

–

–

–

–

–

–

175,000

–

–

–

–

–

–

–

–

–

–

125,000

150,000

225,000

225,000

–

–

150,000

150,000

225,000

225,000

Grant date

07.01.2013

21.01.2014

14.11.2014

17.10.2016

16.04.2014

14.11.2014

17.10.2016

End of 
performance 
period

Total gain 
on vesting
 £

31.07.2016

600,250

31.07.2017

31.01.2018

31.01.2019

31.07.2017

31.01.2018

31.01.2019

–

–

–

–

–

–

Directors’ interests in the shares of Next Fifteen Communications Group plc
The  interests  of  the  Directors  in  the  share  capital  of  the  Company  at  1  February  2016  and 
31 January 2017 are as follows:

Ordinary Shares

LTIP performance shares

1 February
2016 
(or date of 
appointment 
if later)

31 January 
2017 
(or date of
 resignation 
if earlier)

1 February
2016 
(or date of 
appointment 
if later)

31 January 
2017 
(or date of
 resignation 
if earlier)

5,077,997

5,077,997

450,000

500,000

42,372

42,372

300,000

525,000

183,921

197,993

– 

–

–

–

–

–

–

–

–

–

Executive Directors

Tim Dyson

Peter Harris

Non-executive Directors

Richard Eyre

Alicja Lesniak

Genevieve Shore

Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32

Directors’ remuneration report continued

Total shareholder return
The Company’s total shareholder return performance for the six financial years to 31 January 2017 
is shown on the graph below compared with the FTSE Media Index. 

350

300

250

200

150

100

50

0

2011

2012

2013

2014

2015

2016

2017

Next15

FTSE Media

This graph shows the value on 31 January 2017 of £100 invested in the Company on 31 January 2011 
with £100 invested in the FTSE Media Index.

The Directors consider that a comparison of the Company’s total shareholder return to that of 
similar businesses on the Main Market is more relevant than a comparison with the FTSE AIM 
All-Share Index.

Payments for loss of office
There were no payments for loss of office during the period.

Payments made to past Directors
As  disclosed  in  the  2013  Remuneration  Report,  David  Dewhurst  agreed  to  step  down  as  a 
Director  on  29  October  2013.  As  part  of  the  settlement  agreement,  it  was  agreed  at  the 
Company’s discretion that Mr Dewhurst’s LTIP performance shares would not lapse when he 
ceased to be an eligible employee on his last day of employment but that, in addition to the 
usual performance condition, the vesting of these LTIPs would continue and would be based 
on the time elapsing between the grant date and Mr Dewhurst’s termination date. Accordingly, 
Mr Dewhurst’s LTIP award vested on 27 September 2016 and the pre-tax value at the vesting 
date was £212,965.

Payments made to remuneration advisers
During the period the Committee was assisted in meeting its responsibilities by Deloitte LLP 
and Pearl Meyer & Partners UK LLP, who provided advice relating to remuneration, for which 
they  received  fees  of  £23,250  and  £13,325  respectively.  The  Committee  is  satisfied  that  the 
advice it receives is objective and independent.

Report of the Directors

33

The Directors present their annual report together with the audited financial statements of 
Next Fifteen Communications Group plc (the ‘Company’) and its subsidiaries (the ‘Group’) for 
the year ended 31 January 2017.

The Group has chosen, in accordance with section 414C(11) of the Companies Act 2006, to 
include  such  matters  of  strategic  importance  to  the  Group  in  the  Strategic  Report  which 
otherwise would be required to be disclosed in the Directors’ Report.

Group results and dividends
The Group’s results for the period are set out in the Consolidated Statement of Comprehensive 
Income on page 40. The Directors recommend a final dividend of 3.75p per Ordinary Share 
(2016:  3.0p)  to  be  paid  on  4  August  2017  for  the  year  ended  31  January  2017  which,  when 
added to the interim dividend of 1.5p (2016: 1.2p) paid on 25 November 2016, gives a total 
dividend for the period of 5.25p per share (2016: 4.2p).

Directors
Details  of  Directors  who  served  during  the  year  and  biographies  for  Directors  currently  in 
office can be found on page 17.

Details  of  the  Directors’  remuneration,  share  options,  service  agreements  and  interests  
in  the  Company’s  shares  are  provided  in  the  Report  of  the  Remuneration  Committee  on  
pages 25 to 32.

Except for Directors’ service contracts, no Director has a material interest in any contract to 
which the Company or any of its subsidiaries is a party. 

Directors’ indemnity
In  accordance  with  its  Articles  of  Association  the  Company  has  entered  into  contractual 
indemnities with each of the Directors in respect of its liabilities incurred as a result of their 
office. In respect of those liabilities for which Directors may not be indemnified, the Company 
maintained a directors’ and officers’ liability insurance policy throughout the period. Although 
the Directors’ defence costs may be met, neither the Company’s indemnity nor the insurance 
policy provides cover in the event that the Director is proved to have acted dishonestly or 
fraudulently. No claims have been made against this policy or under the indemnity.

Acquisitions
The following is a summary of Group acquisitions made in the year to 31 January 2017, more 
detailed disclosure of which can be found in note 26 to the financial statements. 

On 26 February 2016, Next 15 acquired the remaining 25% minority interest in Morar Consulting 
Limited, its research and advisory agency, and settled in full the remaining obligation for the 
original purchase of 75% of the issued share capital made on 3 December 2014. The aggregate 
consideration for the minority interest and remaining obligation was £3.55m, of which £1.5m 
was paid in February 2017. 

On 10 March 2016, Next 15 purchased the entire share capital of Publitek Limited (‘Publitek’),  
a  specialist  technical  content  marketing  business  that  services  customers  in  the  global 
semiconductor and electronic component market, for initial consideration of £6.2m, of which 
£5.7m was satisfied in cash with the balance satisfied by the issue of new Ordinary Shares in 
Next 15. Further consideration may become payable based on the average profits of Publitek 
for the years ending 31 January 2018, 2019, 2020 and 2021 and any deferred consideration that 
becomes payable may be satisfied by cash or up to 25% in new Ordinary Shares, at the option 
of Next 15.

Governance34

Report of the Directors continued

Acquisitions continued
On 31 March 2016, Next 15 purchased the entire share capital of Twogether Creative Limited 
(‘Twogether’), a B2B creative and digital marketing agency with a focus on technology clients, 
for an initial consideration of £6.6m, of which £4.0m was satisfied in cash, with the balance 
satisfied by the issue of new Ordinary Shares in Next 15. Further consideration may become 
payable based on the average profits of Twogether for the years ending 31 January 2018, 2019, 
2020 and 2021 and any deferred consideration that becomes payable may be satisfied by cash 
or up to 25 per cent in new Ordinary Shares, at the option of Next 15.

On 26 September 2016, Next 15 purchased the entire share capital of PMC Investments Limited 
(‘Pinnacle’), a specialist technical content and digital marketing business with customers in the 
electronics, telecoms and engineering sectors, for an initial consideration of £4.4m, of which £4m 
was satisfied in cash with the balance satisfied by the issue of new Ordinary Shares in Next 15. 
Following the acquisition, Pinnacle has been managed as one business alongside Publitek.

On 9 November 2016, Next 15 acquired an 85% stake in HPI Research Limited (‘HPI’), a market 
research agency based in London, through its data and insights subsidiary, Morar Consulting 
Limited  (‘Morar’).  The  initial  consideration  was  £1,282,000,  satisfied  in  cash  (comprised  of 
£800,000 for the net assets acquired on completion and £482,000 as an upfront payment for 
the business). The remaining 15% stake in HPI will be acquired by Morar in June 2018, with the 
consideration based on HPI’s operating profit for the financial year ending 31 January 2018. 

Significant post-balance sheet events 
There have been no significant post balance sheet events.

Likely future developments in the business of the Company
The Group’s priorities for 2017/18 are disclosed in the Strategic Report on pages 2 to 15.

Employee involvement
Employees are key to the Group’s success and we rely on a committed workforce to help us to 
achieve our business objectives. The Group’s employee equity incentive schemes, long-term 
incentive plans and bonus schemes seek to encourage employees at all levels to contribute to 
the  achievement  of  the  Group’s  short-term  and  long-term  goals.  In  addition,  the  Group 
operates  a  policy  of  regularly  informing  employees  of  the  Group’s  financial  performance, 
through a combination of meetings and electronic communications.

Equal opportunities
The  Group  seeks  to  recruit,  develop  and  employ  throughout  the  organisation  suitably 
qualified, capable and experienced people, irrespective of sex, age, race, disability, religion or 
belief,  marital  or  civil  partnership  status  or  sexual  orientation.  The  Group  gives  full  and  fair 
consideration  to  all  applications  for  employment  made  by  people  with  disabilities,  having 
regard to their particular aptitudes and abilities. 

Any  candidate  with  a  disability  will  not  be  excluded  unless  it  is  clear  that  the  candidate  is 
unable to perform a duty that is intrinsic to the role, having taken into account reasonable 
adjustments. Reasonable adjustments to the recruitment process will be made to ensure that 
no applicant is disadvantaged because of his or her disability. The Group’s policies for training, 
career development and promotion do not disadvantage people with disabilities.

35

Health and safety
The Group recognises and accepts its responsibilities for health, safety and the environment. 
The Group is committed to maintaining a safe and healthy working environment in accordance 
with applicable requirements at all locations in the UK and overseas. The Chief Financial Officer 
is responsible for the implementation of the Group policy on health and safety.

Political donations
It is the Group’s policy not to make donations for political purposes and, accordingly, there 
were no payments to political organisations during the year (2016: £Nil).

Acquisition of shares
Acquisitions of shares by the Next Fifteen Employee Trust purchased during the period are as 
described in note 23 to the financial statements.

Financial instruments
Information on the Group’s financial risk management objectives, policies and activities and 
on  the  Group’s  exposure  to  relevant  risks  in  respect  of  financial  instruments  is  set  out  in 
note 19 and in the Strategic Report.

Auditors
The  Board  appointed  Deloitte  LLP  to  act  as  auditors  for  the  year  ended  31  January  2017. 
A resolution to reappoint Deloitte LLP as auditors of the Company and to authorise the Board 
to fix their remuneration will be proposed at the forthcoming AGM.

Disclosure of information to the auditors
Each of the persons who is a Director at the date of approval of this report confirms that:

1.   So far as the Director is aware, there is no relevant audit information of which the Company’s 

auditors is unaware. 

2.   The Director has taken all steps that they ought to have taken as a Director in order to make 
themselves  aware  of  any  relevant  audit  information  and  to  ensure  that  the  Company’s 
auditors is aware of that information.

This  confirmation  is  given  and  should  be  interpreted  in  accordance  with  the  provisions  of 
section 418 of the Companies Act 2006.

Annual General Meeting
The notice convening the Company’s 2017 AGM at the Company’s offices at 75 Bermondsey 
Street,  London  SE1  3XF  on  Wednesday  21  June  2017  at  3.30  p.m.  is  set  out  in  a  separate 
document and will be mailed separately to shareholders who requested a paper copy. The 
notice of AGM will also be made available on the Company’s website at www.next15.com.

Governance36

Report of the Directors continued

Substantial shareholdings
As at 31 January 2017 and 31 March 2017 the Company had received the notifications below of 
the following substantial holdings in the issued Ordinary Share capital carrying rights to vote 
in  all  circumstances  of  the  Company.  The  percentage  holding  is  based  on  the  Company’s 
issued share capital at the date of the notification.

31 March 2017

31 January 2017

Total

%

Total

Liontrust Investment Partners LLP

 10,918,822 

 14.89 

10,918,822

Octopus Investments Nominees Limited

 6,658,356 

 9.08 

6,143,005

Herald Investment Management

 5,231,796 

 8.76 

5,231,796

Mr Tim Dyson

 5,077,997 

 8.47 

5,077,997

Standard Life Investments (Holdings) Ltd

 5,068,139 

 6.92 

5,068,139

Hargreave Hale Limited

 3,785,000 

 6.33 

3,785,000

FIL Limited

 3,098,160 

 5.18 

3,098,160

Aviva plc and subsidiaries

 3,573,273 

 5.07 

3,573,273

BlackRock, Inc.

Mr Thomas Lewis

 3,610,618 

 5.00 

3,610,618

 2,804,000 

 4.79 

2,804,000

River and Mercantile Asset Management LLP

 2,820,549 

 4.72 

2,820,549

Investec Asset Management

 2,846,045 

 4.24 

2,846,045

Slater Investments Ltd

 2,862,700 

 3.97 

2,862,700

J O Hambro Capital Management Group

 1,846,000 

 3.09 

1,846,000

Approved by the Board on 3 April 2017 and signed on its behalf by:

%

14.89

8.38

8.76

8.47

6.92

6.33

5.18

5.07

5.00

4.79

4.72

4.24

3.97

3.09

Nick Lee Morrison
General Counsel and Company Secretary
3 April 2017

 
Directors’ responsibilities statement

37

The  Directors  are  responsible  for  preparing  the  annual  report 
and  the  financial  statements  in  accordance  with  applicable  law 
and regulations.

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors are required to 
prepare  the  Group  financial  statements 
in  accordance  with 
International Financial Reporting Standards (‘IFRSs’) as adopted by 
the  European  Union  and  Article  4  of  the  IAS  Regulation  and  have 
elected  to  prepare  the  Parent  Company  financial  statements  in 
accordance with United Kingdom Generally Accepted Accounting 
Practice  (United  Kingdom  Accounting  Standards  and  applicable 
law),  including  FRS  101  ‘Reduced  Disclosure  Framework’.  Under 
company law the Directors must not approve the accounts unless 
they are satisfied that they give a true and fair view of the state of 
affairs of the Company and of the profit or loss of the Company for 
that period. 

In preparing the Parent Company financial statements, the Directors 
are required to:

•  select suitable accounting policies and then apply them consistently;

• make judgements and accounting estimates that are reasonable

and prudent;

•

state  whether  applicable  UK  Accounting  Standards  have  been
followed,  subject  to  any  material  departures  disclosed  and
explained in the financial statements; and

• prepare  the  financial  statements  on  the  going  concern  basis
unless  it  is  inappropriate  to  presume  that  the  Company  will
continue in business.

In  preparing 
Accounting Standard 1 requires that Directors:

the  Group  financial  statements, 

International 

• properly select and apply accounting policies;

• present information, including accounting policies, in a manner
that provides relevant, reliable, comparable and understandable
information; 

in 

• provide additional disclosures when compliance with the specific 
requirements 
insufficient  to  enable  users  to
understand  the  impact  of  particular  transactions,  other  events
and  conditions  on  the  entity’s  financial  position  and  financial
performance; and

IFRSs  are 

• make  an  assessment  of  the  Company’s  ability  to  continue  as  a

going concern.

The  Directors  are  responsible  for  keeping  adequate  accounting 
records  that  are  sufficient  to  show  and  explain  the  Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Company and enable them to ensure that 
the financial statements comply with the Companies Act 2006. They 
are also responsible for safeguarding the assets of the Company and 
hence for taking reasonable steps for the prevention and detection 
of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website.  Legislation 
in  the  United  Kingdom  governing  the 
preparation  and  dissemination  of  financial  statements  may  differ 
from legislation in other jurisdictions.

Responsibility statement 
We confirm that to the best of our knowledge:

•

•

•

the  financial  statements,  prepared  in  accordance  with  the
relevant financial reporting framework, give a true and fair view of 
the  assets,  liabilities,  financial  position  and  profit  or  loss  of  the
Company  and  the  undertakings  included  in  the  consolidation
taken as a whole;

the  Strategic  Report  includes  a  fair  review  of  the  development
and  performance  of  the  business  and  the  position  of  the
Company  and  the  undertakings  included  in  the  consolidation
taken as a whole, together with a description of the principal risks 
and uncertainties that they face; and

the annual report and financial statements, taken as a whole, are 
fair,  balanced  and  understandable  and  provide  the  information
necessary for shareholders to assess the Company’s performance, 
business model and strategy.

This responsibility statement was approved by the Board of Directors 
on 3 April 2017 and is signed on its behalf by:

Peter Harris
Chief Financial Officer

Governance38

Independent auditors’ report 
to the members of Next Fifteen Communications Group plc

the  Consolidated 

Income  Statement, 
Income, 

We  have  audited  the  financial  statements  of  Next  Fifteen 
Communications  Group  plc  for  the  year  ended  31  January  2017 
the 
which  comprise 
Consolidated 
the 
Statement  of  Comprehensive 
Consolidated and Parent Company Balance Sheets, the Consolidated 
and  Parent  Company  Statements  of  Changes 
in  Equity,  the 
Consolidated Statement of Cash Flow and the related notes 1 to 29. 
The  financial  reporting  framework  that  has  been  applied  in  the 
preparation of the Group financial statements is applicable law and 
International  Financial  Reporting  Standards  (‘IFRSs’)  as  adopted  by 
the  European  Union.  The  financial  reporting  framework  that  has 
been  applied  in  the  preparation  of  the  Parent  Company  financial 
statements  is  applicable  law  and  United  Kingdom  Accounting 
Standards 
(United  Kingdom  Generally  Accepted  Accounting 
Practice), including FRS 101 ‘Reduced Disclosure Framework’.

This report is made solely to the Company’s members, as a body, in 
accordance  with  Chapter  3  of  Part  16  of  the  Companies  Act  2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent 
permitted  by  law,  we  do  not  accept  or  assume  responsibility  to 
anyone  other  than  the  company  and  the  company’s  members 
as a body, for our audit work, for this report, or for the opinions we 
have formed.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities Statement, 
the  directors  are  responsible  for  the  preparation  of  the  financial 
statements and for being satisfied that they give a true and fair view. 
Our responsibility is to audit and express an opinion on the financial 
statements  in  accordance  with  applicable  law  and  International 
Standards on Auditing (UK and Ireland). Those standards require us 
to  comply  with  the  Auditing  Practices  Board’s  Ethical  Standards 
for  Auditors.

Scope of the audit of the financial statements
A  description  of  the  scope  of  an  audit  of  financial  statements  
is  provided  on  the  Financial  Reporting  Council’s  (‘FRC’)  website  at 
https://www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:

•  the financial statements give a true and fair view of the state of the 
group’s and of the parent company’s affairs as at 31 January 2017 
and of the group’s profit for the year then ended;

•  the  group  financial  statements  have  been  properly  prepared  in 

accordance with IFRSs as adopted by the European Union;

•  the  parent  company  financial  statements  have  been  properly 
prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and

•  the financial statements have been prepared in accordance with 

the requirements of the Companies Act 2006.

Opinion on other matters prescribed by the Companies Act 2006
In  our  opinion,  based  on  the  work  undertaken  in  the  course  of 
the  audit:

•  the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and

•  the  Strategic  Report  and  the  Directors’  Report  have  been 

prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Company 
and its environment obtained in the course of the audit, we have not 
identified any material misstatements in the Strategic Report and the 
Directors’ Report.

Matters on which we are required to report by exception
We  have  nothing  to  report  in  respect  of  the  following  matters 
where  the  Companies  Act  2006  requires  us  to  report  to  you  if,  in 
our opinion:

•  adequate accounting records have not been kept by the Parent 
Company,  or  returns  adequate  for  our  audit  have  not  been 
received from branches not visited by us; or

•  the  Parent  Company  financial  statements  are  not  in  agreement 

with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law are 

not made; or

•  we  have  not  received  all  the  information  and  explanations  we 

require for our audit.

James Bates
(Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London
United Kingdom
3 April 2017

Consolidated income statement
Consolidated income statement 
for the year ended 31 January 2017 and the year ended 31 January 2016
for the year ended 31 January 2017 and the year ended 31 January 2016 

39

Year ended  
31 January  
2016 
£’000 

151,658 

129,757 

Year ended  
31 January  
2017 
£’000 

200,745 

171,013 

Year ended 
31 January  
2017 
£’000 

126,756 

3,482 

6,017 

26,844 

Year ended  
31 January  
2016 
£’000 

92,721 

2,348 

3,796 

22,463 

Billings 

Revenue 

Staff costs 

Depreciation 

Amortisation  

Other operating charges 

Total operating charges 

Operating profit 

Finance expense 

Finance income 

Net finance expense 

Share of loss from associate 

Profit before income tax 

Income tax expense 

Profit for the year 

Attributable to: 

Owners of the Parent 

Non-controlling interests 

Earnings per share 

Basic (pence) 

Diluted (pence) 

Note 

2 

3 

4,12 

4,11 

2,5 

6 

7 

5 

8 

10  

10  

The accompanying notes are an integral part of this Consolidated Income Statement. 

All results relate to continuing operations. 

(163,099) 

(121,328) 

7,914 

(5,607) 

865 

(4,742) 

(272) 

2,900 

(1,232) 

1,668 

1,138 

530 

1,668 

1.6 

1.5 

8,429 

(4,905) 

2,059 

(2,846) 

(5) 

5,578 

(1,116) 

4,462 

3,992 

470 

4,462 

6.0 

5.6 

39 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
  
 
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
 
  
 
  
  
  
  
  
  
 
 
 
 
40

Consolidated statement of comprehensive income
Consolidated statement of comprehensive income 
for the year ended 31 January 2017 and year ended 31 January 2016
for the year ended 31 January 2017 and the year ended 31 January 2016 

Profit for the year 

Other comprehensive income/(expense): 

Items that may be reclassified subsequently to profit or loss: 

Exchange differences on translating foreign operations  

Loss on net investment hedges 

Amounts reclassified and reported in the income statement: 

Profit on net investment hedges 

Total other comprehensive income for the year 

Total comprehensive income for the year  

Total comprehensive income attributable to: 

Owners of the Parent 

Non-controlling interests 

Note 

19 

19 

Year ended  
31 January  
2017 
£’000 

1,668 

Year ended  
31 January 
 2016 
£’000 

4,462 

5,128 

(1,378) 

3,750 

– 

– 

3,750 

5,418 

4,888 

530 

5,418 

1,585 

(662) 

923 

4 

4 

927 

5,389 

4,919 

470 

5,389 

The accompanying notes are an integral part of this Consolidated Statement of Comprehensive Income. 

All results relate to continuing operations. 

40 

 
 
 
  
  
 
  
  
 
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
 
Consolidated balance sheet
Consolidated balance sheet 
as at 31 January 2017 and 31 January 2016
As at 31 January 2017 and 31 January 2016 

41

31 January 
 2017 
 £’000 

31 January 
 2017 
 £’000 

31 January 
 2016 
 £’000 

31 January 
 2016 
 £’000 

Assets 

Property, plant and equipment 

Intangible assets 

Investment in equity-accounted associate 

Trade investment 

Deferred tax assets 

Other receivables 

Total non-current assets 

Trade and other receivables 

Cash and cash equivalents 

Corporation tax asset 

Total current assets 

Total assets 

Liabilities 

Loans and borrowings 

Deferred tax liabilities 

Other payables 

Provisions  

Contingent consideration 

Share purchase obligation 

Total non-current liabilities 

Loans and borrowings 

Trade and other payables 

Provisions 

Corporation tax liability 

Share purchase obligation 

Contingent consideration 

Total current liabilities 

Total liabilities 

Total net assets 

Equity 

Share capital 

Share premium reserve 

Share purchase reserve 

Foreign currency translation reserve 

Other reserves 

Retained earnings 

Total equity attributable to owners of the Parent 

Non-controlling interests 

Total equity 

Note 

12 

11 

18 

13,19 

13,19 

19 

19 

18 

14,19 

15,19 

17,19 

17,19 

19 

14,19 

15,19 

17,19 

17,19 

24 

15,764 

79,979 

120 

743 

9,987 

817 

42,143 

22,072 

601 

31,869 

2,692 

5,537 

54 

10,971 

3,033 

1,589 

39,409 

2,647 

1,594 

400 

3,934 

1,834 

25,681 

(2,673) 

10,238 

529 

31,962 

107,410 

64,816 

172,226 

(54,156) 

(49,573) 

(103,729) 

68,497 

67,571 

926 

68,497 

9,988 

53,555 

465 

235 

6,485 

702 

40,924 

14,132 

1,097 

20,683 

– 

5,739 

450 

5,701 

2,225 

– 

34,088 

989 

765 

1,509 

2,643 

1,763 

21,523 

(2,673) 

5,110 

1,907 

24,418 

The accompanying notes are an integral part of this Consolidated Balance Sheet.  

These financial statements were approved and authorised by the Board on 3 April 2017. 

Peter Harris 
Chief Financial Officer   

Company number 01579589 

71,430 

56,153 

127,583 

(34,798) 

(39,994) 

(74,792) 

52,791 

52,048 

743 

52,791 

41 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
  
  
 
  
  
 
  
 
  
 
  
  
 
  
 
  
 
  
  
 
  
  
 
  
  
 
  
  
 
 
  
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
  
 
  
 
  
 
  
  
 
  
 
  
 
  
  
 
  
  
 
  
  
 
  
  
 
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
 
 
42

Consolidated statement of changes in equity 
Consolidated statement of changes in equity
for the year ended 31 January 2017 and the year ended 31 January 2016 
for the year ended 31 January 2017 and year ended 31 January 2016

Share 
premium 
reserve  
£’000 

Share  
purchase  
reserve 
£’000 

Foreign 
currency 
translation 
reserve 
£’000 

Other  
reserves1 
£’000 

21,523 

(2,673) 

5,110 

1,907 

Share  
capital 
£’000 

1,763 

Note 

– 

– 

Equity 
attributable 
to owner 
of the Parent  
£’000 

52,048 

1,138 

Retained 
earnings 
£’000 

24,418 

1,138 

Non- 
controlling 
interests 
£’000 

743 

530 

Total 
equity 
£’000 

52,791 

1,668 

At 31 January 2016 

Profit for the year 

Other 
comprehensive 
income/(expense) 
for the year 

Total comprehensive 
income/(expense) 
for the year 

Shares issued on 
satisfaction of vested 
share options 

Shares issued on 
acquisitions 

Movement in 
relation to share-
based payments 

Tax on share-based 
payments 

Dividends to owners 
of the Parent 

Movement due to 
ESOP share 
purchases 

Movement due to 
ESOP share option 
exercises 

Movement on 
reserves for non-
controlling interests 

Share options issued 
on acquisition of 
subsidiary 

Non-controlling 
interest arising on 
acquisition 

Non-controlling 
dividend 

20 

20, 26 

8 

9 

– 

– 

– 

27 

44 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

4,158 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

5,128 

(1,378) 

– 

3,750 

– 

3,750 

5,128 

(1,378) 

1,138 

4,888 

530 

5,418 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(25) 

25 

– 

– 

– 

– 

(265)  

(238) 

– 

4,202 

8,974 

8,974 

1,239 

1,239 

(3,264) 

(3,264) 

– 

– 

(25) 

25 

– 

– 

– 

– 

– 

– 

– 

(292) 

(292) 

292 

14 

14 

– 

(238) 

4,202 

8,974 

1,239 

(3,264) 

(25) 

25 

– 

14 

– 

– 

– 

– 

436 

436 

(1,075) 

(1,075) 

At 31 January 2017 

1,834 

25,681 

(2,673) 

10,238 

529 

31,962 

67,571 

926 

68,497 

1  Other reserves include the ESOP reserve, the treasury reserve, the merger reserve and the hedging reserve; see note 24. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity continued
Consolidated statement of changes in equity continued 
for the year ended 31 January 2017 and year ended 31 January 2016
for the year ended 31 January 2017 and the year ended 31 January 2016 

43

Note 

Share  
capital 
£’000 

1,545 

Share 
premium 
reserve  
£’000 

Share  
purchase  
reserve 
£’000 

Foreign 
currency 
translation 
reserve 
£’000 

Other  
reserves1 
£’000 

Retained 
earnings 
£’000 

Equity 
attributable 
to owner 
of the 
Parent  
£’000 

Non- 
controlling 
interests 
£’000 

Total 
equity 
£’000 

8,272 

(2,673) 

3,525 

2,565 

24,741 

37,975 

(773) 

37,202 

– 

– 

– 

38 

19 

– 

– 

– 

– 

1,331 

161 

11,920 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

8 

9 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

3,992 

3,992 

470 

4,462 

1,585 

(658) 

– 

927 

– 

927 

1,585 

(658) 

3,992 

4,919 

470 

5,389 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(38) 

38 

– 

– 

– 

– 

– 

– 

– 

1,274 

239 

38 

1,350 

12,081 

1,274 

239 

(2,441) 

(2,441) 

– 

– 

(38) 

38 

– 

– 

– 

– 

– 

– 

– 

– 

(3,494) 

(3,494) 

3,494 

38 

1,350 

12,081 

1,274 

239 

(2,441) 

(38) 

38 

– 

107 

107 

– 

107 

– 

– 

– 

– 

1,763 

21,523 

(2,673) 

5,110 

1,907 

24,418 

52,048 

At 31 January 2015 

Profit for the year 

Other comprehensive 
income/(expense)  
for the year 

Total comprehensive 
income/(expense) 
for the year 

Shares issued on satisfaction 
of vested share options 

Shares issued on acquisitions 

Shares issued on placing 

Movement in relation to 
share-based payments 

Tax on share-based payments 

Dividends to owners 
of the Parent 

Movement due to ESOP 
share purchases 

Movement due to ESOP 
share option exercises 

Movement on reserves for 
non-controlling interests 

Share options issued on 
acquisition of subsidiary 

Non-controlling interest 
arising on acquisition 

Non-controlling dividend 

At 31 January 2016 

1  Other reserves include the ESOP reserve, the treasury reserve, the merger reserve and the hedging reserve; see note 24. 

The accompanying notes are an integral part of this Consolidated Statement of Changes in Equity. 

(1,888) 

(1,888) 

(560) 

743 

(560) 

52,791 

43 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
44

Consolidated statement of cash flow
Consolidated statement of cash flow 
for the year ended 31 January 2017 and year ended 31 January 2016
for the year ended 31 January 2017 and the year ended 31 January 2016 

Cash flows from operating activities 

Profit for the year 

Adjustments for: 

Depreciation 

Amortisation  

Finance expense 

Finance income 

Share of loss from equity-accounted associate 

Loss on sale of property, plant and equipment 

Income tax expense 

Share-based payment charge 

Net cash inflow from operating activities before 
changes in working capital 

Change in trade and other receivables 

Change in trade and other payables 

Movement in provisions 

Change in working capital 

Net cash generated from operations 

Income taxes paid 

Net cash from operating activities 

Cash flows from investing activities 

Acquisition of subsidiaries trade and assets, net of cash acquired 

Payment of contingent consideration  

Acquisition of investments and associates 

Proceeds on disposal of associates 

Acquisition of property, plant and equipment 

Proceeds on disposal of property, plant and equipment 

Acquisition of intangible assets 

Net movement in long-term cash deposits 

Interest received 

Net cash outflow from investing activities 

Net cash from operating and investing activities 

Note 

4,12 

4,11 

6 

7 

4 

8 

7 

Year ended 
31 January  
2017 
£’000 

Year ended 
31 January  
2017 
£’000 

Year ended  
31 January  
2016 
£’000 

Year ended  
31 January  
2016 
£’000 

1,668 

3,482 

6,017 

5,607 

(865) 

272 

110 

1,232 

8,989 

8,430 

(2,861) 

763 

(14,546) 

(6,622) 

(777) 

330 

(8,284) 

7 

(612) 

(292) 

204 

26,512 

6,332 

32,844 

(1,978) 

30,866 

4,462 

2,348 

3,796 

4,905 

(2,059) 

5 

156 

1,116 

1,393 

(6,740) 

6,447 

459 

(4,190) 

(9,160) 

– 

– 

(6,411) 

7 

(562) 

109 

49 

16,122 

166 

16,288 

(2,954) 

13,334 

(30,592) 

274 

(20,158) 

(6,824) 

44 

 
 
 
  
  
  
  
  
  
 
  
  
 
 
  
  
 
  
 
  
 
  
 
  
  
 
  
 
  
 
  
 
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
 
  
  
  
 
  
  
 
  
 
 
 
 
 
 
  
 
  
  
 
  
  
 
  
  
 
  
 
  
  
 
  
  
 
  
Consolidated statement of cash-flow 
for the year ended 31 January 2017 and the year ended 31 January 2016
Consolidated statement of cash flow continued
for the year ended 31 January 2017 and year ended 31 January 2016

45

Year ended 
31 January  
2017 
£’000 

Note 

Year ended 
31 January  
2017 
£’000 

274 

Year ended  
31 January  
2016 
£’000 

Year ended  
31 January  
2016 
£’000 

(6,824) 

– 

– 

(55) 

11,589 

– 

(695) 

(1,075) 

(3,264) 

6 

9 

9 

12,540 

(457) 

(23) 

6,661 

(3,790) 

(471) 

(560) 

(2,441) 

Net cash from operating and investing activities 

Cash flows from financing activities 

Proceeds from sale of own shares 

Issue costs on issue of Ordinary Shares 

Capital element of finance lease rental repayment 

Increase in bank borrowings and overdrafts 

Repayment of bank borrowings and overdrafts 

Interest paid 

Dividend and profit share paid to non-controlling interest partners 

Dividend paid to shareholders of the Parent 

Net cash inflow from financing activities 

Net increase in cash and cash equivalents 

Cash and cash equivalents at beginning of the year 

Exchange gains on cash held 

Cash and cash equivalents at end of the year 

19 

The accompanying notes are an integral part of this Consolidated Statement of Cash Flow. 

6,500 

6,774 

14,132 

1,166 

22,072 

11,459 

4,635 

9,315 

182 

14,132 

45 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
46

Notes to the accounts 
Notes to the accounts
for the year ended 31 January 2017 
for the year ended 31 January 2017 

1 Accounting policies 
Next Fifteen Communications Group plc (the ‘Company’) is a public limited company incorporated in the United Kingdom (‘UK’) and registered 
in England and Wales. The consolidated financial statements include the Company and its subsidiaries (together, the ‘Group’) and its interests 
in associates. 

The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. These policies have 
been consistently applied to all the periods presented, unless otherwise stated. 

A. Basis of preparation 
The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards, International Accounting 
Standards  and  Interpretations  adopted  by  the  European  Union  (‘Adopted  IFRSs’)  and  the  parts  of  the  Companies  Act  2006  applicable  to
companies reporting under Adopted IFRSs. These financial statements are presented in pounds sterling because that is the currency of the
primary economic environment in which the Group operates. 

The consolidated financial statements have been prepared on a going concern basis (as set out in the Directors’ Report) and on an historical 
cost basis, except for the remeasurement to fair value of certain financial assets and liabilities as described in the accounting policies below. 

B. New and amended standards adopted by the Group 
The Group has adopted the new accounting pronouncements which became effective this year, none of which had a significant impact on the
Group’s results or financial position. 

C. Basis of consolidation 
The Group’s financial statements consolidate the results of Next Fifteen Communications Group plc and all of its subsidiary undertakings, and
its interests in associates. 

Subsidiaries are all entities over which the Group has control. Control is achieved where the Company has existing rights that give it the ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The existence and effect of 
potential voting rights that are currently exercisable or convertible are considered when assessing whether the Group controls another entity. 

In the Consolidated Balance Sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values 
at the acquisition date. The results of acquired operations are included in the Consolidated Income Statement from the date on which control 
is obtained. 

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Parent’s ownership interests in them. 
On  an  acquisition-by-acquisition  basis,  the  Group  recognises  any  non-controlling  interest  in  the  acquiree  either  at  fair  value  or  at  the  
non-controlling  interest’s  proportionate  share  of  the  acquiree’s  net  assets.  Each  of  these  approaches  have  been  used  by  the  Group.  
Non-controlling interests are subsequently measured as the amount of those non-controlling interests at the date of the original combination 
and the non-controlling interest’s share of changes in equity since the date of the combination.  

An  associate  is  an  entity  in  which  the  Group  has  significant  influence  and  which  is  neither  a  subsidiary  nor  a  joint  venture.  Associates  are 
accounted for under the equity method of accounting. The Consolidated Income Statement reflects the share of the results of the operations 
of the associate after tax. The £272,000 share of loss from associates in the current year constitutes a £200,000 loss on disposal of associates and 
£72,000 share of loss from associates. 

When a business combination is achieved in stages, the Group’s previously held interests in the acquired entity are remeasured to its acquisition 
date fair value and the resulting gain or loss, if any, is recognised in the Consolidated Income Statement. Amounts arising from interests in the 
acquiree prior to the acquisition date that have previously been recognised in other comprehensive income are reclassified to the Consolidated 
Income Statement, where such treatment would be appropriate if that interest were disposed of. 

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, the Group 
reports provisional amounts for the items for which the accounting is incomplete. 

Intercompany transactions, balances and unrealised gains on transactions between Group companies (Next Fifteen Communications Group plc 
and its subsidiaries) are eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset 
transferred.  Accounting  policies  for  subsidiaries  have  been  changed  where  necessary  to  ensure  consistency  with  the  policies  adopted  by  
the Group. 

D. Merger reserve (included in other reserves) 
Where the conditions set out in section 612 of the Companies Act 2006 or equivalent sections of previous Companies Acts are met, shares issued 
as part of the consideration in a business combination are measured at their fair value in the Consolidated Balance Sheet, and the difference
between the nominal value and fair value of the shares issued is recognised in the merger reserve. 

46 

47

1 Accounting policies continued 
E. Revenue 
Billings represent amounts receivable from clients, exclusive of VAT, sales taxes and trade discounts in respect of charges for fees, commission 
and rechargeable expenses incurred on behalf of clients. 

Revenue is billings less amounts payable on behalf of clients to external suppliers where they are retained to perform part of a specific client 
project or service, and represents fees, commissions and mark-ups on rechargeable expenses. Revenue is recognised on the following bases: 

·  Retainer  and  other  non-retainer  fees  are  recognised  as  the  services  are  performed,  in  accordance  with  the  terms  of  the  contractual 

arrangement. 

·  Project fees are recognised on a percentage-of-completion basis as contract activity progresses, if the final outcome can be assessed with 
reasonable certainty. The stage of completion is generally measured on the basis of the services performed to date as a percentage of the 
total services to be performed, usually with reference to completion of determined milestones and/or time incurred as a percentage of total 
time expected to be incurred.  

·  Expenses are recharged to clients at cost plus an agreed mark-up when the services are performed. 

Finance Income 
Finance income primarily relates to changes in estimate in the Group’s contingent consideration and share purchase obligation liabilities; refer 
to section T.  

F. Intangible assets 
Goodwill
Goodwill represents the excess of the fair value of consideration payable, the amount of any non-controlling interest in the acquiree and the
acquisition date fair value of any previous equity interest in the acquiree, over the fair value of the Group’s share of the identifiable net assets
acquired. The fair  value of consideration payable includes assets transferred, liabilities assumed and equity instruments issued. The amount
relating to the non-controlling interest is measured on a transaction-by-transaction basis, at either fair value or the non-controlling interest’s
proportionate share of net assets acquired. Both approaches have been used by the Group. Goodwill is capitalised as an intangible asset, not
amortised but reviewed annually for impairment or in any period in which events or changes in circumstances indicate the carrying value may 
not be recoverable. Any impairment in carrying value is charged to the Consolidated Income Statement. 

Software 
Licences for software that are not integral to the functioning of a computer are capitalised as intangible assets. Costs that are directly associated 
with the production of identifiable and unique software products controlled by the Group, and that are expected to generate economic benefits 
exceeding  costs  beyond  one  year,  are  recognised  as  intangible  assets.  Direct  costs  include  software  development  and  employee  costs. 
Amortisation is provided on software at rates calculated to write off the cost of each asset evenly over its expected useful life of between two 
and  seven  years.  Costs  associated  with  maintaining  computer  software  programs  are  recognised  as  an  expense  as  they  are  incurred.  No 
amortisation is charged on assets in the course of construction until they are available for operational use in the business.  

Software acquired as part of a business combination is recognised at fair value at the acquisition date. Software has a finite useful life and is 
amortised using the straight-line method over its estimated useful life of three years.  

Trade names 
Trade names acquired in a business combination are recognised at fair value at the acquisition date. Trade names have a finite useful life and 
are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the cost of trade names 
over their estimated useful lives of two to twenty years. In the year we have reassessed the useful life of one of the Group’s trade names, reducing 
it from ten years to two years. The impact of this change in estimate is an increase in the amortisation of £0.4m. 

Customer relationships  
Contractual customer relationships  acquired in  a  business combination  are recognised  at fair value at the  acquisition date. The contractual 
customer relationships have a finite useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-
line method over the expected life of the customer relationship of three to six years. 

Non-compete  
Certain acquisition agreements contain non-compete arrangements restricting the vendor’s ability to compete with the acquiring business 
during an earn-out period. The non-compete arrangements have a finite useful life equivalent to the length of the earn-out period and are 
carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method over the length of the arrangement. 

47 

Financial Statements 
48

Notes to the accounts continued
for the year ended 31 January 2017 

1 Accounting policies continued 
G. Property, plant and equipment 
Property, plant and equipment is stated at cost, net of depreciation. Depreciation is provided on all property, plant and equipment at annual
rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life as follows: 

Short leasehold improvements 

– Over the term of the lease 

Office equipment 

– 20% to 50% per annum straight-line basis 

Office furniture 

Motor vehicles 

– 20% per annum straight-line basis

– 25% per annum straight-line basis

H. Impairment 
Impairment tests on goodwill are undertaken annually at the financial year end. Other non-financial assets (excluding deferred tax) are subject 
to impairment tests whenever events or changes in circumstances indicate that their carrying amount may not be recoverable. 

Where the carrying value of an asset exceeds its recoverable amount, which is measured as the higher of value in use and fair value less costs to 
sell, the asset is impaired accordingly. 

Where  it  is  not  possible  to  estimate  the  recoverable  amount  of  an  individual  asset,  the  impairment  test  is  carried  out  on  the  asset’s  
cash-generating unit, defined as the lowest group of assets in which the asset belongs for which there are separately identifiable cash flows. 
Goodwill is allocated on initial recognition to each of the Group’s cash-generating units that are expected to benefit from the synergies of the 
combination  giving  rise  to  the  goodwill.  The  cash-generating  units  represent  the  lowest  level  within  the  entity  at  which  the  goodwill  is 
monitored for internal management purposes. 

Impairment charges are included within the amortisation and impairment line of the Consolidated Income Statement unless they reverse gains 
previously recognised in other comprehensive income. An impairment loss recognised for goodwill is not reversed. 

I. Foreign currency 
Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate 
(their  ‘functional  currency’)  are  recorded  at  the  exchange  rates  ruling  when  the  transactions  occur.  Foreign  currency  monetary  assets  and
liabilities are translated at the exchange rates ruling at the balance sheet date. Exchange differences arising on the retranslation of unsettled
monetary assets and liabilities are recognised immediately in the Consolidated Income Statement. In the consolidated financial  statements,
foreign exchange movements on intercompany loans with indefinite terms, for which there is no expectation of a demand for repayment, are 
recognised directly in equity within a separate foreign currency translation reserve. 

On  consolidation,  the  results  of  overseas  operations  are  translated  into  sterling  at  the  average  exchange  rates  for  the  accounting  period.  
All assets and liabilities of overseas operations, including goodwill arising on the acquisition of those operations, are translated at the exchange 
rates ruling at the balance sheet date. Exchange differences arising on translating the opening net assets at opening rates and the results of 
overseas operations at average rates are recognised directly in the foreign currency translation reserve within equity. The effective portion arising 
on the retranslation of foreign currency borrowings which are designated as a qualifying hedge is recognised within equity. See note 19 for 
more detail on hedging activities.  

On disposal of a foreign operation, the cumulative translation differences recognised in the foreign currency translation reserve relating to that 
operation up to the date of disposal are transferred to the Consolidated Income Statement as part of the profit or loss on disposal. 

On a reduction of ownership interest in a subsidiary that does not affect control, the cumulative retranslation difference is only allocated to the 
non-controlling interests (the ‘NCI’) and not recycled through the Consolidated Income Statement. 

J. Operating segments 
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief 
operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified 
as the Board of Directors. 

48 

Notes to the accounts continuedfor the year ended 31 January 2017  
49

1 Accounting policies continued 
K. Financial instruments 
Financial assets and liabilities are recognised on the Group’s Consolidated Balance Sheet when the Group becomes party to the contractual 
provisions of the asset or liability. The Group’s accounting policies for different types of financial asset and liability are described below. 

Trade receivables  
Trade receivables are initially recognised at fair value and will subsequently be measured at amortised cost less allowances for impairment. An 
allowance for impairment of trade receivables is established when there is objective evidence (such as significant financial difficulties on the 
part of the counterparty, or default or significant delay in payment) that the Group will not be able to collect all amounts due according to the 
original terms of the receivables. The amount of the allowance is the difference between the asset’s carrying amount and the present value of 
estimated future cash flows associated with the impaired receivable.  

Such provisions are recorded in a separate allowance account, with the loss being recognised as an expense in the other operating charges line 
in the Consolidated Income Statement. On confirmation that the trade receivable will not be collectable, the gross carrying value is written off 
against the associated allowance. 

Cash and cash equivalents  
Cash and cash equivalents comprise cash in hand and short-term call deposits held with banks. Bank overdrafts are shown within loans and 
borrowings in current liabilities on the Consolidated Balance Sheet, except where there is a pooling arrangement with a bank that allows them 
to be offset against cash balances. In such cases the net cash balance will be shown within cash and cash equivalents in the Consolidated 
Balance Sheet. 

Derivative financial instruments  
Derivative financial instruments are initially recognised at fair value at the contract date and continue to be stated at fair value at the balance 
sheet  date,  with  gains  and  losses  on  revaluation  being  recognised  immediately  in  the  Consolidated  Income  Statement.  The  fair  value  of 
derivative financial instruments is determined by reference to third-party market valuations. 

Hedging activities  
The  Group  documents  at  the  inception  of  the  transaction  the  relationship  between  hedging  instruments  and  hedged  items,  as  well  as  its  
risk-management  objectives  and  strategy  for  undertaking  various  hedging  transactions.  The  Group  also  documents  its  assessment,  both  at 
hedge inception and on an ongoing basis, of whether the hedging instruments used in hedging transactions are highly effective in offsetting 
changes in fair values of hedged items. 

Where a foreign currency loan is designated as a qualifying hedge of the foreign exchange exposure arising on retranslation of the net assets of 
a  foreign  operation,  any  gain  or  loss  on  the  hedging  instrument  relating  to  the  effective  portion  of  the  hedge  is  recognised  in  other 
comprehensive income in a separate hedging reserve included within other reserves. This offsets the foreign exchange differences arising on 
the retranslation of the foreign operation’s net assets, which are recognised in the separate foreign currency translation reserve. The gain or loss 
relating to the ineffective portion is recognised immediately in the Consolidated Income Statement within finance income/expense. 

Gains and losses accumulated in equity on retranslation of the foreign currency loans are recycled through the Consolidated Income Statement 
when the foreign operation is sold or is partially disposed of so that there is a loss of control. At this point the cumulative foreign exchange 
differences  arising  on  the  retranslation  of  the  net  assets  of  the  foreign  operation  are  similarly  recycled  through  the  Consolidated  Income 
Statement. Where the hedging relationship ceases to qualify for hedge accounting, the cumulative gains and losses remain within the foreign 
currency translation reserve until control of the foreign operation is lost; subsequent gains and losses on the hedging instrument are recognised 
in the Consolidated Income Statement.  

Where there is a change in the ownership interest without effecting control, the exchange differences are adjusted within reserves. 

Bank borrowing 
Interest-bearing bank loans and overdrafts are recognised at their fair value, net of direct issue costs and, thereafter, at amortised cost. Finance 
costs are charged to the Consolidated Income Statement over the term of the debt so that the amount charged is at a constant rate on the 
carrying amount. Finance costs include issue costs that are initially recognised as a reduction in the proceeds of the associated capital instrument. 

Deal costs  
Costs associated with business combinations are recognised in the Consolidated Income Statement within the ‘other operating charges’ line in 
the year in which they are incurred. Those costs which are directly attributable to the business combination are considered exceptional to the 
extent they would not have been incurred had the business combination not occurred.  

49 

Financial Statements  
 
 
 
 
 
 
50

Notes to the accounts continued
for the year ended 31 January 2017 

1 Accounting policies continued 
K. Financial instruments continued 
Contingent consideration 
On initial recognition, the liability for contingent consideration relating to acquisitions is measured at fair value. The liability is calculated based
on the present value of the ultimate expected payment with the corresponding debit included within goodwill. Subsequent movements in the 
present value of the ultimate expected payment are recognised in the Consolidated Income Statement. 

The Group has a portion of contingent consideration which is payable subject to continuing employment of the previous owner within the 
Group. The expected liability is recognised within operating costs evenly over the required employment term of the seller.  

Share purchase obligation  
Put-option agreements that  allow the non-controlling interest shareholders in the Group’s  subsidiary undertakings to require the Group to 
purchase the non-controlling interest are recorded in the Consolidated Balance Sheet as liabilities. On initial recognition, the liability is measured 
at fair value and is calculated  based  on the  present value of the ultimate expected  payment with the corresponding debit included in  the  
share purchase reserve. Subsequent movements in the present value of the ultimate expected payment are recognised in the Consolidated 
Income Statement. 

Trade payables  
Trade payables are initially recognised at fair value and thereafter at amortised cost. 

L. Provisions 
Provisions are recognised when the Group has a present obligation as a result of a past event and it is probable that the Group will be required 
to settle that obligation, and are discounted to present value where the effect is material. Provisions are created for vacant or sublet properties 
when the Group has a legal obligation for future expenditure in relation to onerous leases. The provision is measured at the present value of the 
Group’s best estimate of the expenditure required to settle the present obligation at the balance sheet date. 

M. Retirement benefits 
Pension  costs  which  relate  to  payments  made  by  the  Group  to  employees’  own  defined  contribution  pension  plans  are  charged  to  the 
Consolidated Income Statement as incurred. 

N. Share-based payments 
The  Group  issues  equity-settled  share-based  payments  to  certain  employees  via  the  Group’s  Long-Term  Incentive  Plan.  The  share-based
payments are measured at fair value at the date of the grant and expensed on a straight-line basis over the vesting period. The cumulative
expense is adjusted for failure to achieve non-market performance vesting conditions. 

Fair value is measured by use of the Black-Scholes model on the grounds that there are no market-related vesting conditions. The expected life 
used  in  the  model  has  been  adjusted,  based  on  the  Board’s  best  estimate,  for  the  effects  of  non-transferability,  exercise  restrictions  and 
behavioural considerations. 

The  Group  grants  brand  equity  appreciation  rights  to  key  individuals  in  the  form  of  LLC  units  or  restricted  ordinary  shares  in  the  relevant 
subsidiary. The LLC units or restricted ordinary shares give the individuals a right to a percentage of the future appreciation in their particular 
brand’s equity. Appreciation is measured based on a multiple of the brand’s operating earnings in subsequent year(s), over the base line value 
determined  at  the  date  of  grant.  Since  any  brand  appreciation  payments  are  to  be  settled  in  Group  equity,  they  are  accounted  for  as  
equity-settled share-based payments. The Group fair values the LLC units or restricted ordinary shares at the date of grant and expenses them 
fully  at  that  point.  The  Group  determines  that  these  brand  appreciation  rights  (or  growth  shares)  are  exceptional  in  nature  as  they  are  the 
continuation of acquisition-related payments used to incentivise key management to grow their business and are one-off in nature as expensed 
to the Income Statement in full in the year of grant. 

O. Leased assets 
Where substantially all of the risks and rewards incidental to ownership are not transferred to the Group (an ‘operating lease’), the total rentals
payable under the lease are charged to the Consolidated Income Statement on a straight-line basis over the lease term. The aggregate benefit 
of lease incentives is recognised as a reduction to the rental expense over the lease term on a straight-line basis. 

The land and buildings elements of property leases are considered separately for the purposes of lease classification. 

Where Group assets are leased out under operating leases with the Group acting as lessor, the asset is included in the Consolidated Balance 
Sheet and lease income is recognised over the term of the lease on a straight-line basis.  

P. Current tax 
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Consolidated Income
Statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are
never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by
the balance sheet date. 

50 

Notes to the accounts continuedfor the year ended 31 January 2017 51

1 Accounting policies continued 
Q. Deferred tax 
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the Consolidated Balance Sheet differs from 
its tax base, except for differences arising on: 

·  the initial recognition of goodwill; 

·  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 

neither accounting nor taxable profit; and 

· 

investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which the asset 
can be utilised. 

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date 
and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered). 

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either: 

·  the same taxable Group company; or 

·  different  Group  entities  which  intend  either  to  settle  current  tax  assets  and  liabilities  on  a  net  basis,  or  to  realise  the  assets  and  settle  
the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled 
or recovered. 

Where a temporary difference arises between the tax base of employee share options and their carrying value, a deferred tax asset should arise. 
To the extent that the future tax deduction exceeds the related cumulative IFRS 2 ‘Share-Based Payments’ (‘IFRS 2’) expense, the excess of the 
associated deferred tax balance is recognised directly in equity. To the extent that the future tax deduction matches the cumulative IFRS 2 
expense, the associated deferred tax balance is recognised in the Consolidated Income Statement. 

R. Dividends 
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends
are recognised when approved by the shareholders at an Annual General Meeting. 

S. Employee Share Ownership Plan (‘ESOP’) 
As the Group is deemed to have control of its ESOP trust, the trust is treated as a subsidiary and is consolidated for the purposes of the Group 
accounts. The ESOP’s assets (other than investments in the Company’s shares), liabilities, income and expenses are included on a line-by-line
basis in the Group financial statements. The ESOP’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet 
as if they were treasury shares and presented in the ESOP reserve. 

T. Significant judgements and key areas of estimation uncertainty
I. Impairment of goodwill 
In line with lAS 36 ‘Impairment of Assets’, the Group is required to test the carrying value of goodwill, at least annually, for impairment. As part 
of this review process the recoverable amount of the goodwill is determined using value-in-use calculations, which requires estimates of future 
cash flows and as such is subject to estimates and assumptions around revenue and cost growth rates from the Board-approved budget and
discount rates applied. Further details are contained in note 11. 

II. Contingent consideration, share purchase obligation and valuation of put options 
Contingent  consideration  and  share  purchase  obligations  relating  to  acquisitions  have  been  included  based  on  discounted  management 
estimates of the most likely outcome. The difference between the fair value of the liabilities and the actual amounts payable is charged to the
Consolidated  Income  Statement  as  notional  finance  costs  over  the  life  of  the  associated  liability.  Changes  in  the  estimates  of  contingent 
consideration payable and the share purchase obligation are recognised in finance income/expense. These require judgements around future 
revenue growth, profit margins and discount rates, which if inappropriate, would result in a material adjustment to the value of these liabilities 
within the next financial year. Further details are contained in note 17. 

III. Share-based payments 
The Group grants brand equity appreciation rights which are fully settled in Company shares and are accounted as equity-settled share-based 
payments. These are valued using a model to determine a probability weighted average forecast value of the brand appreciation rights on
settlement with Company shares. This involves estimating future revenue growth and profit margins of the brands over a number of years, as
well as making assumptions on timing of the exercise of the put option by employees.

51 

Financial Statements 
52

Notes to the accounts continued
for the year ended 31 January 2017 

1 Accounting policies continued 
U. New standards and amendments not applied 
The Group has not yet adopted certain  new standards, amendments  and interpretations to existing standards which  have been published
but  are  only  effective  for  our  accounting  periods  beginning  on  or  after  1  February  2017  or  later  periods.  These  new  pronouncements  are
listed below: 

·  Annual Improvements 2012–2014 cycle (effective for periods beginning on or after 1 July 2016) 

· 

· 

· 

IFRS 15 ‘Revenue from Contracts with Customers’ (effective periods beginning on or after 1 January 2018) 

IFRS 9 ‘Financial Instruments’ (effective periods beginning on or after 1 January 2018) 

IFRS 16 ‘Leases’ (effective periods beginning on or after 1 January 2019)1 

1  Not yet endorsed for use in the EU. 

The Directors do not expect that the adoption of the standards listed above will have a material impact on the financial statements of the Group 
in future periods except as follows: 

· 

· 

IFRS 15 may impact the timing of revenue recognition for the Group, particularly for revenue earnt through project work, and is effective for 
the Group’s year ending 31 January 2019. The Group is currently evaluating the impact of the adoption of this standard in future periods. 

IFRS 16 requires the recognition of all lease assets and liabilities by lessees on the balance sheet and is effective for the Group’s year ending 
31 January 2020. The Group is currently evaluating the impact of the adoption of this standard on its financial position and operating results. 

2 Segment information 
Reportable segments 
The Board of Directors has identified the operating segments based on the reports it reviews as the chief operating decision-maker to make 
strategic decisions, assess performance and allocate resources. These are deemed to be regional segments.  

The Group’s business is separated into a number of brands which are considered to be the underlying CGUs. These brands are organised into 
regional segments based on their geographical location; within these reportable segments the Group operates a number of separate competing 
businesses in order to offer services to clients in a confidential manner where otherwise there may be issues of conflict. 

Measurement of operating segment profit  
The  Board  of  Directors  assesses  the  performance  of  the  operating  segments  based  on  a  measure  of  adjusted  operating  profit  before 
intercompany  recharges,  which  reflects  the  internal  reporting  measure  used  by  the  Board  of  Directors.  This  measurement  basis  excludes  
the effects of certain fair value accounting charges, amortisation of acquired intangibles, goodwill impairment charges and other exceptional 
one-off costs. Other information provided to them is measured in a manner consistent with that in the financial statements. Head Office costs 
relate  to  Group  costs  before  allocation  of  intercompany  charges  to  the  operating  segments.  Inter-segment  transactions  have  not  been 
separately disclosed as they are not material. The Board of Directors does not review the assets and liabilities of the Group on a segmental basis 
and therefore this is not separately disclosed.  

Year ended 31 January 2017 

Revenue 

42,638 

7,166 

107,008 

14,201 

– 

171,013 

UK 
£’000 

EMEA 
£’000 

US 
£’000 

Asia Pacific  
£’000 

Head Office  
£’000 

Total 
£’000 

Segment adjusted operating 
profit/(loss) 

Operating profit margin 

Organic revenue growth 

Year ended 31 January 2016 

Revenue 

Segment adjusted operating 
profit/(loss) 

Operating profit margin 

Organic revenue growth 

8,042 

18.9% 

3.7% 

647 

9.0% 

5.7% 

22,347 

20.9% 

12.6% 

2,162 

15.2% 

6.4% 

27,885 

6,426 

83,456 

11,990 

3,805 

13.6% 

(0.6%) 

452 

7.0% 

(8.1%) 

17,492 

21.0% 

14.1% 

1,380 

11.5% 

(2.4%) 

(8,228) 

– 

– 

– 

(6,610) 

– 

– 

24,970 

14.6% 

9.9% 

129,757 

16,519 

12.7% 

7.8% 

52 

Notes to the accounts continuedfor the year ended 31 January 2017 2 Segment information 
Measurement of operating segment profit continued 
A reconciliation of segment adjusted operating profit to statutory operating profit is provided as follows: 

Segment adjusted operating profit 

Share-based payment charge and charges associated with equity transactions accounted  
for as share-based payments1 

Deal costs 

Costs associated with restructuring2 

Charge associated with office moves 

Total exceptional costs in operating profit excluding amortisation 

Amortisation of acquired intangibles 

Total exceptional costs in operating profit 

Total operating profit 

53

Year 
 ended 
 31 January  
2016 
£’000 

16,519 

(1,549) 

(208) 

(1,492) 

(1,354) 

(4,603) 

(3,487) 

(8,090) 

8,429 

Year 
 ended 
 31 January  
2017 
£’000 

24,970 

(10,507) 

(368) 

(676) 

– 

(11,551) 

(5,505) 

(17,056) 

7,914 

1  This charge relates to the acquisition of the 20% minority interest in Bourne whereby performance shares were issued as partial consideration, and transactions whereby a restricted grant 
of brand equity was given to key management in Agent3 Limited, BYND Limited, MIG Global Limited, The Lexis Agency Limited, Twogether Creative Limited, BYND LLC, Vrge Strategies LLC 
and M Booth LLC  (2016: Bite Communications Limited, Bite Communications LLC and The OutCast Agency LLC) at nil cost which holds value in the form of access to future profit distributions 
as well as any future sale value under the performance-related mechanism set out in the share sale agreement. This value is recognised as a one-off share-based payment in the income 
statement. It also includes charges associated with equity transactions accounted for as share-based payments. 

2 

In the current period the Group has incurred exceptional costs in relation to Story Worldwide LLC and finalisation of the restructure of the EMEA region. In the prior period the costs were in 
relation  to  the  decision  to  exit  both  South  Africa  and  Denmark,  the  restructuring  of  the  Story  Worldwide  LLC  business  and  finally  the  merging  of  the  research  agencies  under  the  
Morar brand. 

3 Employee information 
Staff costs for all employees, including Directors, consist of: 

Wages and salaries 

Social security costs 

Pension costs 

Share-based payment charge (note 21) 

The average monthly number of employees during the period, by geographical location, was as follows: 

UK 

Europe and Africa 

US  

Asia Pacific 

Head Office 

Key management personnel are considered to be the Board of Directors as set out on pages 16 and 17.  

Year 
 ended 
 31 January  
2017 
£’000 

105,622 

7,629 

2,159 

11,346 

126,756 

Year 
 ended 
 31 January  
2017 

424 

81 

716 

314 

45 

Year 
 ended 
 31 January  
2016 
£’000 

83,200 

5,836 

1,613 

2,072 

92,721 

Year 
 ended 
 31 January  
2016 

304 

85 

611 

314 

36 

1,580 

1,350 

53 

Financial Statements 
54

Notes to the accounts continued
for the year ended 31 January 2017 

3 Employee information continued 
Directors’ remuneration consists of: 

Short-term employee benefits 

Pension costs 

Share-based payment charge 

The highest paid Director received total emoluments of £1,072,000 (2016: £815,000). 

4 Operating profit  
This is arrived at after charging/(crediting): 

Depreciation of owned property, plant and equipment 

Depreciation of assets held under finance leases 

Amortisation of intangible assets 

Loss on sale of property, plant and equipment 

Share-based payment charge 

Share-based payment charge – exceptional 

Operating lease income 

Operating lease rentals – property 

– plant and machinery 

Foreign exchange gain 

Year 
 ended 
 31 January  
2017 
£’000 

1,388 

105 

325 

1,818 

Year 
 ended 
 31 January  
2016 
£’000 

1,186 

60 

165 

1,411 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

3,354 

128 

6,017 

110 

839 

10,507 

(223) 

7,603 

61 

(824) 

2,246 

102 

3,796 

156 

523 

1,549 

(543) 

4,413 

45 

(105) 

Auditors’ remuneration 
During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor and their associates: 

Fees payable to the Company’s auditor for the statutory audit of the Company accounts and consolidated 
annual statements 

The auditing of financial statements of the subsidiaries pursuant to legislation 

Non-audit services: 

Tax advisory services 

Other assurance services 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

195 

148 

71 

30 

444 

183 

127 

42 

5 

357 

54 

Notes to the accounts continuedfor the year ended 31 January 2017 55

5 Reconciliation of pro forma financial measures 
The following reconciliations of pro forma financial measures have been presented to provide additional information which will be useful to the 
users of the financial statements in understanding the underlying performance of the Group. 

The adjusted measures are also used for the performance calculation of the adjusted earnings per share used for the vesting of employee share 
options (note 10), banking covenants and cash flow analysis.  

Adjusted profit before income tax and earnings to ordinary shareholders 

Profit before income tax 

Unwinding of discount on contingent and deferred consideration (note 17) 

Unwinding of discount on share purchase obligation (note 17) 

Total exceptional costs in operating profit (note 2) 

Change in estimate of future contingent consideration payable (note 17) 

Change in estimate of future share purchase obligation (note 17) 

Adjusted profit before income tax 

Adjusted EBITDA 

Operating profit 

Depreciation of owned property, plant and equipment (note 12) 

Depreciation of assets held under finance leases (note 12) 

Amortisation of intangible assets (note 11) 

Total exceptional costs in operating profit excluding amortisation (note 2) 

Adjusted EBITDA 

Adjusted staff costs 

Staff costs 

Reorganisation costs 

Charges associated with equity transactions accounted for as share-based payments (note 2) 

Adjusted staff costs 

Year 
 ended 
 31 January  
2017 
£’000 

2,900 

1,787 

395 

17,056 

1,606 

456 

24,200 

Year 
 ended 
 31 January  
2017 
£’000 

7,914 

3,354 

128 

6,017 

11,551 

28,964 

Year 
 ended 
 31 January  
2017 
£’000 

126,756 

(593) 

(10,507) 

115,656 

Year 
 ended 
 31 January  
2016 
£’000 

5,578 

936 

576 

8,090 

439 

473 

16,092 

Year 
 ended 
 31 January  
2016 
£’000 

8,429 

2,246 

102 

3,796 

4,603 

19,176 

Year 
 ended 
 31 January  
2016 
£’000 

92,721 

(1,219) 

(1,549) 

89,953 

55 

Financial Statements  
 
 
 
 
 
 
 
 
 
56

Notes to the accounts continued
for the year ended 31 January 2017 

6 Finance expense 

Financial liabilities at amortised cost 

Bank interest payable 

Financial liabilities at fair value through profit and loss 

Unwinding of discount on share purchase obligation (note 17) 

Change in estimate of future share purchase obligation (note 17) 

Unwinding of discount on contingent and deferred consideration (note 17) 

Change in estimate of future contingent consideration payable (note 17) 

Other 

Finance lease interest 

Other interest payable 

Finance expense 

7 Finance income 

Financial assets at amortised cost 

Bank interest receivable 

Financial liabilities at fair value through profit and loss 

Change in estimate of future share purchase obligation (note 17) 

Change in estimate of future contingent consideration (note 17) 

Other 

Other interest receivable 

Finance income 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

685 

395 

858 

1,787 

1,865 

7 

10 

5,607 

445 

576 

759 

936 

2,163 

8 

18 

4,905 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

40 

402 

259 

164 

865 

42 

286 

1,724 

7 

2,059 

56 

Notes to the accounts continuedfor the year ended 31 January 2017 8 Taxation 
The major components of income tax expense/(credit) for the year ended 31 January 2017 and year ended 31 January 2016 are: 

57

Consolidated Income Statement 

Current income tax 

Current income tax expense 

Adjustments in respect of current income tax in prior years 

Deferred income tax 

Relating to the origination and reversal of temporary differences 

Adjustments in respect of deferred tax for prior years 

Income tax expense reported in the Consolidated Income Statement 

Consolidated Statement of Changes in Equity 

Tax credit relating to share-based remuneration 

Income tax benefit reported in equity 

Factors affecting the tax charge for the year 

The tax assessed for the year is lower than the standard rate of corporation tax in the UK of 20% (2016: 20.17%). 
The difference is explained below: 

Profit before income tax 

Corporation tax expense at 20% (2016: 20.17%)  

Effects of: 

Disallowed expenses 

Recognition of previously unrecognised tax losses 

Non-utilisation of tax losses 

Higher rates of tax on overseas earnings 

Deduction for overseas taxes 

Adjustments in respect of prior years 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

4,232 

(106) 

(3,025) 

131 

1,232 

(1,239) 

(1,239) 

2,900 

580 

1,338 

(19) 

18 

836 

(1,546) 

25 

1,232 

2,019 

30 

(957) 

24 

1,116 

(239) 

(239) 

5,578 

1,125 

765 

(354) 

26 

734 

(1,234) 

54 

1,116 

Reconciliation of tax expense in the Consolidated Income Statement to adjusted tax expense: 

Income tax expense reported in the Consolidated Income Statement 

1,232 

1,116 

Add back: 

Tax on adjusting items 

Costs associated with the current period restructure (note 2) 

Unwinding of discount on and change in estimates of contingent and deferred consideration (note 17) 

Share-based payment charge (note 2) 

Charge associated with office moves (note 2) 

Amortisation of acquired intangibles 

Adjusted tax expense 

Adjusted profit before income tax (note 5) 

Adjusted effective tax rate 

197 

146 

2,431 

– 

1,318 

5,324 

24,200 

22% 

497 

200 

312 

491 

924 

3,540 

16,092 

22% 

The Group presents the adjusted effective tax rate to help users of this report better understand its tax charge. In arriving at this rate, the Group 
removes the tax effect of items which are adjusted for in arriving at the adjusted profit before income tax disclosed in note 5. The Group considers 
that the resulting adjusted effective tax rate is more representative of its tax payable position. 

The UK income tax expense is based on the UK statutory rate of corporation tax during the year to 31 January 2017 of 20% (2016: 20.17%). 

As a result of the reduction in the UK corporation tax rate to 19% from 1 April 2017 and 17% from 1 April 2020 that was substantively enacted 
on 6 September 2016, the UK deferred tax balances have been remeasured. 

57 

Financial Statements 
58

9 Dividend 

Notes to the accounts continued
for the year ended 31 January 2017 

Dividends paid during the period 

Final dividend paid for prior year of 3.00p per Ordinary Share (2016: 2.50p) 

Interim dividend paid of 1.50p per Ordinary Share (2016: 1.20p) 

Non-controlling interest dividend1 

Year 
 ended 
 31 January  
2017 
£’000 

Year 
 ended 
 31 January  
2016 
£’000 

2,164 

1,100 

3,264 

1,075 

1,635 

806 

2,441 

560 

1  During the year, a profit share was paid to the holders of the non-controlling interest of Vrge Strategies LLC of £13,440 (2016: £29,000), The Blueshirt Group LLC of £187,895 (2016: £120,000), 
Outcast  of  £396,248  (2016:  £278,000),  M  Booth  of  £123,300  (2016:  £64,000),  Beyond  of  £170,879  (2016:  £Nil),  Bite  US  of  £9,046  (2016:  £1,000)  and  Connections  Media  of  £173,756  
(2016: £68,000). 

The ESOP waived its right to dividends in the financial years ended 31 January 2017 and 2016. 

A final dividend of 3.75p per share (2016: 3.00p) has  been proposed,  which is a  total  amount of £2,750,708 (2016: £2,164,000).  This has not  
been  accrued.  This  makes  the  total  dividend  for  the  year  5.25p  per  share  (2016:  4.2p).  The  final  dividend,  if  approved  at  the  AGM  on  
21 June 2017, will be paid on 4 August 2017 to all shareholders on the Register of Members as at 30 June 2017. The ex-dividend date for the 
shares is 29 June 2017. 

10 Earnings per share 
Adjusted and diluted adjusted earnings per share have been presented to provide additional useful information. The adjusted earnings per 
share is the performance measure used for the vesting of employee share options and performance shares. The only difference between the 
adjusting items in this note and the figures in note 5 is the tax effect of those adjusting items. 

Earnings attributable to ordinary shareholders 

Unwinding of discount on contingent and deferred consideration  

Unwinding of discount on share purchase obligation 

Change in estimate of future contingent consideration payable  

Change in estimate of share purchase obligation 

Costs associated with the current period restructure (note 2) 

Share-based payment charge (note 2) 

Charge associated with office moves (note 2) 

Deal costs (note 2) 

Amortisation of acquired intangibles  

Adjusted earnings attributable to ordinary shareholders 

Weighted average number of Ordinary Shares 

Dilutive LTIP shares 

Dilutive growth deal shares1 

Other potentially issuable shares 

Diluted weighted average number of Ordinary Shares 

Basic earnings per share 

Diluted earnings per share 

Adjusted earnings per share 

Diluted adjusted earnings per share 

1  This relates to the brand equity appreciation rights as discussed in note 1. 

58 

Year 
 ended 
 31 January  
2017 
£’000 

1,138 

1,683 

345 

1,500 

570 

511 

8,075 

– 

337 

4,187 

18,346 

Year 
 ended 
 31 January  
2016 
£’000 

3,992 

793 

519 

439 

473 

995 

1,237 

863 

208 

2,563 

12,082 

Number 

Number 

72,306,063 

66,298,503 

2,103,789 

2,905,385 

973,882 

2,904,335 

1,689,729 

745,340 

78,289,119 

71,637,907 

1.6p 

1.5p 

25.4p 

23.4p 

6.0p 

5.6p 

18.2p 

16.9p 

Notes to the accounts continuedfor the year ended 31 January 2017 11 Intangible assets 

Cost 

At 31 January 2015 

Additions 

Capitalised internal development 

Acquired through business 
combinations1 

Disposals 

Exchange differences 

At 31 January 2016 

Additions 

Capitalised internal development 

Acquired through business 
combinations1 

Disposals 

Exchange differences 

At 31 January 2017 

Amortisation and impairment 

At 31 January 2015 

Charge for the year2 

Disposals 

Exchange differences 

At 31 January 2016 

Charge for the year2 

Disposals 

Exchange differences 

At 31 January 2017 

Net book value at 31 January 
2017 

Net book value at 31 January 2016 

Software 
£’000 

Trade name 
£’000 

Customer 
relationships 
£’000 

Non-compete 
£’000 

Goodwill 
£’000 

3,260 

10,063 

5,192 

562 

197 

801 

(242) 

23 

6,533 

259 

353 

495 

(282) 

104 

7,462 

3,263 

933 

(185) 

23 

4,034 

1,308 

(284) 

99 

5,157 

2,305 

2,499 

– 

– 

635 

– 

200 

4,095 

– 

– 

2,010 

– 

439 

6,544 

607 

395 

– 

64 

1,066 

932 

– 

172 

2,170 

4,374 

3,029 

– 

– 

3,083 

– 

318 

13,464 

–  

– 

466 

– 

– 

313 

– 

2 

781 

– 

– 

11,952  

1,513 

– 

764 

– 

2 

26,180 

2,296 

5,243 

2,085 

– 

264 

7,592 

3,336 

– 

667 

11,595 

14,585 

5,872 

125 

383 

– 

– 

508 

441 

– 

3 

952 

1,344 

273 

45,509 

– 

– 

5,586 

– 

1,218 

52,313 

– 

– 

12,900 

– 

2,946 

68,159 

10,337 

– 

– 

94 

10,431 

– 

– 

357 

10,788 

57,371 

41,882 

59

Total 
£’000 

64,490 

562 

197 

10,418 

(242) 

1,761 

77,186 

259 

353 

28,870 

(282) 

4,255 

110,641 

19,575 

3,796 

(185) 

445 

23,631 

6,017 

(284) 

1,298 

30,662 

79,979 

53,555 

1  During the year, the Group acquired HPI, Publitek, Pinnacle and Twogether (note 26). The Group recognised customer relationships of £623,000, £5,247,000, £3,134,000 and £2,948,000 in 
HPI, Publitek, Pinnacle and Twogether respectively. £771,000, £71,000 and £1,168,000 of trade names were recognised in Publitek, Pinnacle and Twogether respectively. £102,000, £482,000, 
£457,000  and  £472,000  of  intangibles  relating  to  non-compete  clauses  were  recognised  in  HPI,  Publitek,  Pinnacle  and  Twogether  respectively.  £495,000  of  software  intangibles  were 
recognised in Twogether. 

2  Amortisation charge for the period includes acquired intangibles of £441,000 for non-compete agreements, £3,336,000 for customer relationships, £932,000 for trade names and £796,000 

relating to software. 

59 

Financial Statements 
60

Notes to the accounts continued
for the year ended 31 January 2017 

11 Intangible assets continued 
Impairment testing for cash-generating units containing goodwill  
Goodwill acquired through business combinations is allocated to cash-generating units (‘CGUs’) for impairment testing as follows: 

Text 100 Group 

OutCast (US) 

M Booth (US) 

Blueshirt (US) 

Bourne 

Story Worldwide (US) 

Morar (note 26) 

ODD  

Publitek (includes Pinnacle) (note 26) 

Twogether (note 26) 

Other1 

2017 
£’000 

5,189 

8,399 

5,390 

5,445 

5,631 

2,074 

2,623 

2,458 

8,884 

3,594 

7,684 

57,371 

2016 
£’000 

5,189 

7,453 

4,783 

4,832 

5,631 

1,840 

1,913 

2,458 

– 

– 

7,783 

41,882 

1  Other goodwill represents goodwill on a number of CGUs, none of which is individually significant in comparison to the total carrying value of goodwill. 

Goodwill is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination 
giving rise to the goodwill. The CGUs represent the lowest level within the entity at which the goodwill is monitored for internal management 
purposes. This is a lower level than the operating segments disclosed in note 2; the CGUs are allocated to operating segments based on their 
geographical location.  

The Group performs a three-stage impairment testing process by considering: 

Stage 1) 

the performance of the brands during the previous financial year. 

Stage 2) 

the value in use of the brands, calculated by taking the present value of expected future cash flows based on a 2.5% long-term 
growth rate applied to the Board-approved FY18 budget. 

Stage 3) 

the value in use of the brands, calculated by taking the present value of expected future cash flows based on management’s best 
estimate of brand-specific growth rates for the following four years applied to the Board-approved FY18 budget. 

Note that the long-term perpetuity growth rate in stages 2 and 3 is 2.5%. Stage 3 is only performed if impairment is indicated at stages 1 and 2. 

Cash flow projections 
The  recoverable  amounts  of  all  CGUs  have  been  determined  from  value-in-use  calculations  based  on  the  pre-tax  operating  profits  before  
non-cash transactions including amortisation and depreciation taken from the most recent financial budgets approved by management for the 
next financial year. The Board-approved budgets are based on assumptions of client wins and losses, rate card changes and cost inflation as well 
as any other one-off items expected in the year for that particular CGU. The cash-flow forecasts extrapolate cash flows for the following five years 
based on estimated growth rates of 2.5% (2016: 2.5%) applied to revenue and costs. This rate does not exceed the average long-term growth 
rate for the relevant markets. The value in use is compared with the combined total of goodwill, intangible assets and tangible fixed assets.  

Pre-tax discount rate 
A pre-tax rate, being the Board’s estimate of the discount rate of 12.7% (2016: 14.4%), has been used in discounting all projected cash flows. The 
Board considers a pre-tax discount rate of 12.7% to be appropriate as this is already in the higher end of the spectrum amongst its peers, and 
views the rate as accurately reflecting the return expected by a market participant. The Board has considered whether to risk affect the discount 
rate used for the different brands. Given the nature of each business, that they operate in well-developed territories and are largely similar PR 
businesses dependent on the mature economies in which they operate, the Board has considered no risk adjustment to the individual discount 
rates is required. The CGU forecast cash flows have been risk adjusted to reflect the economies in which they operate.  

Change to CGUs 
In the current year, as part of a strategic decision, the Lexis CGU has been transferred into the existing Text 100 CGU. This is due to Text 100 
being the lowest level at which goodwill is monitored for internal management purposes. The previous Lexis and Text 100 businesses now 
operate as one and are managed as such. It is believed that the two agencies have both revenue and cost synergies to be realised immediately 
now that both agencies are managed together.   

60 

Notes to the accounts continuedfor the year ended 31 January 2017 61

11 Intangible assets continued 
Sensitivity to changes in assumptions 
Two CGUs have been identified at stage 3, which show indicators of impairment, those being Bourne and Story. If expected growth rates reduced 
by 1% and the discount rates increased by 1%, this would not cause the carrying values of the individual CGUs to exceed their recoverable 
amounts, with the exception of Bourne. 

Financial year 

Brand 

Key assumptions 

Reasonably possible change  

Bourne 

Year to 
January 
2017 

Story 

Year to 
January 
2017 

In stage two analysis, the carrying value of Bourne goodwill exceeds 
its recoverable amount. Bourne has been consistently profitable 
over the last few years with the operating profit margin improving 
from 6.4% in FY16 to 13.4% in FY17. 

Next year, the business has budgeted to continue making solid 
operating profit, with 10% for the budgeted full-year margin. 
Furthermore, the agency expects to grow in terms of revenue next 
year with significant opportunities, both organically and through 
new business. Greater collaboration between Bourne and other UK 
MarTech agencies is also expected to bring significant revenue 
opportunities and cost synergies.  

When a revenue growth rate of 6% is used for the three years 
following the FY18 budget, and 5% in subsequent years, the 
recoverable amount exceeds the carrying amount by £0.4m (7%). 

It is deemed that these models are appropriate given the current 
growth rates in the Company and it is expected that they will be 
met. As such, no impairment has been proposed, although 
management will continue to monitor the position closely. 

In the stage two analysis performed at the current year end, the 
carrying value of goodwill exceeds its recoverable amount. In the 
stage two analysis performed at the current year end, the carrying 
value of goodwill exceeds its recoverable amount.  

However, when critically assessing and adjusting the budgeted 
costs to reflect the staff needed to deliver the forecasted revenue, 
the recoverable amount exceeds the carrying amount by £3.0m. 
Management has deemed the cost adjustment appropriate to 
reflect the staff needed to deliver the revenue forecasted.  

Management continues to monitor Story closely with growth 
strategies in place to help the business grow. 

In order for the carrying amount to exceed the 
recoverable amount, revenue growth would  
have to decrease to 5.4% in all years with no 
proportionate increase in costs, or revenue  
growth would remain the same, with an increase 
in underlying costs of 0.5% in all years.  

Alternatively, in order for the carrying amount to 
exceed the recoverable amount with no change  
in revenue or cost growth rates, the discount rate 
would need to increase by 0.8%. 

These changes are not deemed reasonably 
possible by management.  

In order for the carrying amount to exceed the 
recoverable amount, revenue growth would  
have to decrease to 0% in all years with no 
proportionate increase in costs, or revenue  
growth would have to remain the same, with  
an increase in underlying staff and overhead  
costs to 5.2% in all years. 

Alternatively, in order for the carrying amount to 
exceed the recoverable amount with no change  
in revenue or cost growth rates, the discount rate 
would need to increase by 15.6%. 

These changes are not deemed reasonably 
possible by management. 

61 

Financial Statements 
62

Notes to the accounts continued
for the year ended 31 January 2017 

12 Property, plant and equipment 

Cost 

At 31 January 2015 

Exchange differences 

Additions 

Acquired through business combinations 

Disposals 

At 31 January 2016 

Exchange differences 

Additions 

Acquired through business combinations 

Disposals 

At 31 January 2017 

Accumulated depreciation 

At 31 January 2015 

Exchange differences 

Charge for the year 

Disposals 

At 31 January 2016 

Exchange differences 

Charge for the year 

Acquired through business combinations 

Disposals 

At 31 January 2017 

Net book value at 31 January 2017 

Net book value at 31 January 2016 

Office equipment 
£’000  

Office furniture 
£’000 

Motor vehicles 
£’000 

Total 
£’000 

Short leasehold 
Improvements 
£’000 

6,415 

469 

3,921 

98 

6,169 

209 

1,099 

279 

(1,081) 

(1,766) 

9,822 

1,280 

5,754 

52 

(1,496) 

15,412 

3,217 

159 

990 

(1,046) 

3,320 

374 

1,544 

29 

(1,507) 

3,760 

11,652 

6,502 

5,990 

303 

1,425 

349 

(1,011) 

7,056 

4,505 

140 

972 

(1,736) 

3,881 

474 

1,372 

239 

(1,034) 

4,932 

2,124 

2,109 

1,261 

140 

754 

383 

(631) 

1,907 

358 

1,098 

63 

(877) 

2,549 

735 

75 

376 

(607) 

579 

173 

554 

36 

(779) 

563 

1,986 

1,328 

94 

4 

– 

– 

(22) 

76 

6 

7 

– 

(87) 

2 

31 

2 

10 

(16) 

27 

2 

12 

– 

(41) 

– 

2 

49 

13,939 

822 

5,774 

760 

(3,500) 

17,795 

1,947 

8,284 

464 

(3,471) 

25,019 

8,488 

376 

2,348 

(3,405) 

7,807 

1,023 

3,482 

304 

(3,361) 

9,255 

15,764 

9,988 

The  net  book  value  of  property,  plant  and  equipment  for  the  Group  includes  assets  held  under  finance  lease  contracts  as  follows:  £Nil  of 
leasehold improvements (2016: £30,000) and £32,000 of office equipment and furniture (2016: £36,000). Depreciation charged in the year in 
respect of finance leases was £128,000 (2016: £102,000). The Group has contractual commitments for short leasehold improvements of £Nil 
(2016: £Nil).  

13 Trade and other receivables 

Current 

Trade receivables 

Less: provision for impairment of trade receivables 

Trade receivables – net 

Balance owing from associate 

Other receivables 

Prepayments 

Accrued income 

Non-current 

Rent deposits 

2017 
£’000 

31,919 

(1,067) 

30,852 

130 

1,958 

2,948 

6,255 

42,143 

2016 
£’000 

31,029 

(697) 

30,332 

– 

3,648 

2,297 

4,647 

40,924 

817 

702 

Trade receivables disclosed above are classified as loans and receivables and are therefore measured at amortised cost. 

62 

Notes to the accounts continuedfor the year ended 31 January 2017 13 Trade and other receivables continued 
As of 31 January 2017, trade receivables of £1,067,000 (2016: £697,000) were impaired. Movements in the provision were as follows: 

At start of period 

Provision for receivables impairment 

Receivables written off during the year as uncollectable 

Unused amounts reversed 

Foreign exchange movements 

At period end 

2017 
£’000 

697 

432 

(120) 

(24) 

82 

1,067 

63

2016 
£’000 

662 

174 

(49) 

(101) 

11 

697 

The provision for receivables impairment has been determined by considering specific doubtful balances and by reference to historical default 
rates. Owing to the immaterial level of the provision for impairment of receivables, no further disclosure is made. The Group considers there to 
be no material difference between the fair value of trade and other receivables and their carrying amount in the balance sheet. 

As at 31 January, the analysis of trade receivables that were not impaired is as follows: 

Not past due 

Up to 30 days 

31 to 60 days 

Greater than 61 days 

At period end 

14 Trade and other payables 

Current 

Trade creditors 

Finance lease obligation 

Other taxation and social security 

Short-term compensated absences 

Other creditors 

Accruals 

Deferred income 

Non-current 

Finance lease obligation 

Rental lease liabilities 

2017 
£’000 

19,813 

6,223 

2,495 

2,321 

30,852 

2017 
£’000 

5,195 

14  

2,608 

2,192 

2,415 

15,187 

11,798 

39,409 

10 

5,527 

5,537 

2016 
£’000 

17,784 

6,611 

3,312 

2,625 

30,332 

2016 
£’000 

4,677 

56 

2,338 

1,563 

1,655 

13,712 

10,087 

34,088 

11 

5,728 

5,739 

The Group considers that the carrying amount of trade and other payables approximates their fair value with the exception of obligations under 
finance leases refer to note 19. 

63 

Financial Statements 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
64

15 Provisions  

At 31 January 2015 

Additions 

Used during the year 

At 31 January 2016 

Additions 

On acquisition of subsidiary 

Used during the year 

Exchange differences 

At 31 January 2017  

Current 

Non-current 

Notes to the accounts continued
for the year ended 31 January 2017 

Onerous lease  
£’000 

Property 
£’000 

751 

– 

(699) 

52 

– 

192 

(55) 

3 

192 

192 

– 

723 

200 

(588) 

335 

92 

101 

(79) 

15 

464 

410 

54 

Other1 
£’000 

94 

1,033 

(75) 

1,052 

1,467 

57 

(579) 

48 

2,045 

2,045 

– 

Total 
£’000 

1,568 

1,233 

(1,362) 

1,439 

1,559 

350 

(713) 

66 

2,701 

2,647 

54 

1  Other includes employment dependent acquisition payments of £1,961,000 and other immaterial provisions. 

16 Amounts due under finance leases 

Amounts payable: 

Within one year 

In two to five years 

Less: finance charges allocated to future periods 

Present value of lease obligations 

17 Other financial liabilities 

At 31 January 2015 

Arising during the period 

Changes in assumptions2 

Exchange differences 

Utilised 

Unwinding of discount 

At 31 January 2016 

Arising during the year 

Changes in assumptions2 

Exchange differences 

Utilised3 

Written off as sold 

Unwinding of discount 

At 31 January 2017 

Current 

Non-current 

Minimum lease payments 

Present value of minimum lease payments 

2017 
£’000 

2016 
£’000 

2017 
£’000 

2016 
£’000 

16 

10 

26 

(2) 

24 

52 

20 

72 

(5) 

67 

14 

10 

24 

– 

24 

Deferred 
consideration 
£’000 

Contingent 
Consideration1 
£’000  

Share purchase 
obligation 
£’000 

94 

– 

– 

– 

(95) 

1 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

7,174 

4,092 

439 

223 

(4,519) 

935 

8,344 

7,936

1,606 

312 

(5,080) 

– 

1,787 

14,905 

3,934 

10,971 

5,842 

916 

473 

93 

(4,166) 

576 

3,734 

400 

456 

144 

(1,509) 

(187) 

395 

3,433 

400 

3,033 

56 

11 

67 

– 

67 

Total 
£’000 

13,110 

5,008 

912 

316 

(8,780) 

1,512 

12,078 

8,336 

2,062 

456 

(6,589) 

(187) 

2,182 

18,338 

4,334 

14,004 

1  Contingent  consideration  on  acquisitions  –  during  the  year,  the  Group  acquired  a  controlling  stake  in  HPI,  Pinnacle,  Pulblitek  and  Twogether  (2016:  IncrediBull,  Encore  and  ODD).  

See note 26 for additional information on these acquisitions. 

2  Gross movements in changes in assumptions are disclosed in notes 6 and 7. 

3  The amounts utilised were settled £6.1m in cash and £0.5m in shares. The difference to the cash-flow statement is due to employment dependent acquisition payments made in cash of 

£0.5m which were recognised as provisions over the required employment term. 

64 

Notes to the accounts continuedfor the year ended 31 January 2017 65

17 Other financial liabilities continued 
The estimates around contingent consideration and share purchase obligations are considered by management to be an area of significant 
judgement, with any changes in assumptions and forecasts creating volatility in the income statement. Management estimates the fair value of 
these liabilities taking into account expectations of future payments. The expectation of future payments is based on an analysis of the approved 
FY18  budget  with  further  consideration  being  given  to  current  and  forecast  wider  market  conditions.  An  assumed  medium-term  growth 
expectation is then applied which is specific to each individual entity over the course of the earn-out period and discounted back to present 
value using a pre-tax discount rate. 

Sensitivity analysis 
A  1  percentage  point  increase  or  decrease  in  the  growth  rate  in  estimated  future  financial  performance  would  increase  or  decrease  the 
combined liabilities due to earn-out agreements by approximately £204,000 (2016: £34,000). There is also sensitivity around the timing of certain 
earn-out payments; the effect of deferred timing on the earn-out agreements would have approximately a £73,000 (2016: £13,000) impact on 
the liabilities. An increase in the liability would result in a reduction in the revaluation of financial instruments, while a decrease would result in 
a further gain. 

18 Deferred taxation 
Temporary differences between the carrying value of assets and liabilities in the balance sheet and their relevant value for tax purposes result in 
the following deferred tax assets and liabilities: 

Accelerated  
capital  
allowances 
£’000 

Short-term  
compensated 
absences 
£’000 

At 31 January 2015 

(Charge)/credit to 
income 

Exchange 
differences 

Acquisition of 
subsidiaries 

Taken to equity 

At 31 January 2016 

(Charge)/credit to 
income 

Exchange 
differences 

Acquisition of 
subsidiaries 

Taken to equity 

493 

(685) 

(33) 

(8) 

– 

(233) 

(253) 

(68) 

(16) 

– 

At 31 January 2017 

(570) 

630 

(90) 

24 

– 

– 

564 

(59) 

64 

– 

– 

569 

Share-based 
remuneration 
£’000 

1,947 

(96) 

– 

– 

239 

2,090 

2,463 

– 

– 

197 

4,750 

Provision for 
impairment 
of trade 
receivables 
£’000 

Excess book 
basis over tax 
basis of 
intangible  
assets 
£’000 

67 

17 

5 

– 

– 

89 

3 

11 

– 

– 

106 

998 

210 

(922) 

– 

392 

990 

291 

(2,999) 

– 

402 

(67) 

– 

39 

 62 

– 

491 

103 

(1,326) 

3,278 

Other 
temporary 
differences 
£’000 

Tax losses 
£’000 

2,079 

513 

824 

186 

6 

– 

3,095 

(35) 

10 

– 

– 

488 

Total 
£’000 

5,835 

933 

402 

(924) 

239 

6,485 

(152) 

(98) 

2,894 

After netting off balances, the following are the deferred tax assets and liabilities recognised in the Consolidated Balance Sheet: 

Net deferred tax balance 

Deferred tax assets 

Deferred tax liabilities 

Net deferred tax asset 

2017 
£’000 

9,987 

(2,692) 

7,295 

Deferred tax has been calculated using the anticipated rates that will apply when the assets and liabilities are expected to reverse based on tax 
rates enacted or substantively enacted by the balance sheet date. The recoverability of deferred tax assets is supported by the expected level of 
future profits in the countries concerned. 

The estimated value of the deferred tax asset not recognised in respect of tax losses available to carry forward is £1,882,886 (2016: £359,857). 

At the balance sheet date, the aggregate amount of the temporary differences in relation to the investment in subsidiaries for which deferred 
tax liabilities have not been recognised was £6m (2016: £4m). No liability has been recognised in respect of these differences as the Group is in 
a position to control the timing of the reversal of the temporary differences and the Group considers that it is probable that such differences 
will not reverse in the foreseeable future. 

65 

739 

(3,020) 

197 

7,295 

2016 
£’000 

6,485 

– 

6,485 

Financial Statements 
 
  
  
 
 
 
 
 
 
 
 
66

Notes to the accounts continued
for the year ended 31 January 2017 

19 Financial instruments 
Financial risk management, policies and strategies 
The  Group’s  principal  financial  instruments  comprise  bank  loans,  finance  leases,  cash  and  short-term  deposits.  The  main  purpose  of  these 
financial instruments is to provide finance for the Group’s operations. The Group has various other financial assets and liabilities such as trade 
receivables and payables, which arise directly from operations. 

The main risks arising from the Group’s financial instruments are interest rate risk, liquidity risk, foreign exchange risk and credit risk. The Board 
reviews and agrees policies for managing each of these risks and they are summarised below.  

Interest rate risk 
The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s long-term debt obligations. 

The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, on the 
Group’s profit before tax at 31 January 2017, based on period-end balances and rates. 

The sensitivity analyses provided are hypothetical only and should be used with caution as the impacts provided are not necessarily indicative 
of the actual impacts that would be experienced because the Group’s actual exposure to market rates changes as the Group’s portfolio of debt 
and cash changes. In addition, the effect of a change in a particular market variable on fair values or cash flows is calculated without considering 
interrelationships between the various market rates or mitigating actions that would be taken by the Group. The changes in valuations are 
estimates of the impact of changes in market variables and are not a prediction of future events or anticipated gains or losses. 

Group 

Movement  
in basis points 

+200 

2017 
£’000 

(669) 

2016 
£’000 

(410) 

Liquidity risk 
The Group manages its risk to a shortage of funds with a mixture of long and short-term committed facilities. On 8 March 2016 the Group 
extended its four-year revolving loan credit facility agreement with HSBC Bank available in multiple currencies to £30m (previously £20m).  

At  31  January  2017  the  Group  had  an  undrawn  amount  of  £443,099  (2016:  £96,441).  The  interest  rate  is  variable  dependent  on  the  net 
debt:EBITDA ratio and the facility is available until 8 March 2020. 

In  addition,  on  18  December  2014,  the  Group  entered  into  an  overdraft  facility  with  HSBC  Bank  of  £2m  available  at  a  rate  of  2.25%  above  
HSBC Bank’s base rate in multiple currencies. The overdraft facility is reviewed at the bank’s discretion with no expiry date. At the balance sheet 
date, the Group had utilised £Nil of the HSBC overdraft bank facility (2016: £Nil). 

The  following  table  summarises  the  maturity  profile  based  on  the  remaining  period  between  the  balance  sheet  date  and  the  contractual 
maturity date of the Group’s financial liabilities at 31 January 2017 and 31 January 2016, based on contractual undiscounted payments: 

As at 31 January 2017 

Financial liabilities  

As at 31 January 2016 

Financial liabilities  

Within 
one year 
£’000 

49,657 

40,338 

Between two 
and five years 
£’000 

59,899 

37,259 

More than 
five years 
£’000 

– 

1,061 

Total 
£’000 

109,556 

78,658 

66 

Notes to the accounts continuedfor the year ended 31 January 2017 67

19 Financial instruments continued 
Currency risk 
As a result of significant global operations, the Group’s balance sheet can be affected significantly by movements in the foreign exchange rates 
against sterling. This is largely through the translation of balances denominated in a currency other than the functional currency of an entity. 
The Group has transactional currency exposures in the US, Europe and the Asia Pacific region, including foreign currency bank accounts and 
intercompany  recharges.  The  Group  considers  the  use  of  currency  derivatives  to  protect  significant  US  dollar  and  euro  currency  exposures 
against changes in exchange rates; however, the Group has not held derivative financial instruments at the end of either period. 

The following table demonstrates the sensitivity to reasonably possible changes in exchange rates, with all other variables held constant, of the 
Group’s profit before tax based on period-end balances and rates. 

US dollar 

Euro 

Australian dollar 

Chinese renminbi 

Weakening  
against sterling 

20% 

20% 

20% 

20% 

2017 
£’000 

(2,001) 

(147) 

– 

(55) 

2016 
£’000 

(336) 

28 

7 

(14) 

The following table demonstrates the sensitivity to reasonable possible changes in exchange rates, with all other variables held constant, of the 
Group’s equity based on period-end balances and rates. 

US dollar 

Euro 

Australian dollar 

Chinese renminbi 

Weakening  
against sterling 

20% 

20% 

20% 

20% 

2017 
£’000 

(79) 

(350) 

(441) 

442 

2016 
£’000 

1,234 

39 

(176) 

(6) 

Credit risk 
The Group’s principal financial assets are bank balances, cash and trade and other receivables which represent the Group’s maximum exposure 
to  credit  risk  in  relation  to  financial  assets.  The  Group  trades  only  with  recognised,  creditworthy  third  parties.  It  is  the  Group’s  policy  that 
customers who wish to trade on credit terms be subject to credit verification procedures. In addition, receivable balances are monitored on an 
ongoing basis with the result that the Group’s exposure to bad debts has not been significant. The amounts presented in the balance sheet are 
net of provisions for impairment of trade receivables, estimated by the Group’s management based on investigation into the facts surrounding 
overdue debts, historic experience and their assessment of the current economic environment. 

The  credit  risk  on  liquid  funds  is  limited  because  the  counterparties  are  reputable  banks  with  high  credit  ratings  assigned  by international  
credit-rating agencies, although the Board recognises that in the current economic climate these indicators cannot be relied upon exclusively. 

Maximum exposure to credit risk 

Total trade and other receivables 

Cash and cash equivalents 

2017 
£’000 

42,143 

22,072 

2016 
£’000 

40,924 

14,132 

67 

Financial Statements 
68

Notes to the accounts continued
for the year ended 31 January 2017 

19 Financial instruments continued 
Capital risk management 
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the return to 
stakeholders through the optimisation of the debt and equity balance. Total capital of the Group is calculated as total equity as shown in the 
Consolidated Balance Sheet, plus net debt. Net debt is calculated as total borrowings and finance leases, less cash and cash equivalents. This 
measure of net debt excludes any acquisition-related contingent liabilities or share purchase obligations. The quantum of these obligations is 
dependent on estimations of forecast profitability. Settlement dates are variable and range from 2017 to 2022. 

Total loans and borrowings1 

Obligations under finance leases 

Less: cash and cash equivalents 

Net debt 

Total equity  

Total capital 

1  Total loans and borrowings is made up of current obligations (£31,869,000) and non-current obligations (£1,589,000). 

Net debt 

Share purchase obligation 

Contingent consideration  

2017 
£’000 

33,458 

26 

(22,072) 

11,412 

68,497 

79,909 

2017 
£’000 

11,412 

3,433 

14,905 

29,750 

2016 
£’000 

20,683 

72 

(14,132) 

6,623 

52,791 

59,414 

2016 
£’000 

6,623 

3,734 

8,344 

18,701 

Externally imposed capital requirement 
Under the terms of the Group’s banking covenants the Group must meet certain criteria based on the ratio of net debt to adjusted EBITDA; net 
debt plus earn-out liabilities (note 17) to adjusted EBITDA; and adjusted net finance charges to adjusted EBITDA. The Group maintains long-term 
cash forecasts which incorporate forecast covenant positions as part of the Group’s capital and cash management. There have been no breaches 
of the banking covenants in the current or prior period. 

Fair values of financial assets and liabilities 
Fair value is the amount at which a financial instrument can be exchanged in an arm’s-length transaction between informed and willing parties, 
other than a forced or liquidation sale. 

The  book  value  of  the  Group’s  financial  assets  and  liabilities  equals  the  fair  value  of  such  items  as  at  31  January  2017,  with  the  exception  
of obligations under finance leases. The book value of obligations under finance leases is £24,000 (2016: £72,000) and the fair value is £26,000 
(2016:  £67,000).  The  fair  value  of obligations  under  finance  lease  is  estimated  by  discounting  future  cash  flows  to  net  present  value  and  is  
Level 3 within the fair value hierarchy.  

68 

Notes to the accounts continuedfor the year ended 31 January 2017 19 Financial instruments continued 
Financial instruments – detailed disclosures 
Financial instruments recognised in the balance sheet 
The IAS 39 categories of financial assets and liabilities included in the balance sheet and the line in which they are included are as follows: 

69

As at 31 January 2017 

Non-current financial assets 

Other receivables 

Current financial assets 

Cash and cash equivalents 

Trade and other receivables 

Current financial liabilities 

Loans and borrowings 

Trade and other payables 

Provisions 

Share purchase obligation1 

Contingent consideration1 

Non-current financial liabilities 

Loans and borrowings 

Provisions 

Other payables 

Contingent consideration1 

Share purchase obligation1 

1  See note 17. 

At fair  
value through  
profit or loss 
£’000 

Financial  
liabilities at  
amortised cost 
£’000 

Loans and  
receivables  
£’000 

– 

– 

– 

– 

– 

– 

– 

– 

400 

3,934 

4,334 

– 

– 

– 

– 

– 

1,589 

25,003 

2,647 

– 

– 

29,239 

– 

– 

– 

       31,869  

    54  

          5,537  

       10,971  

          3,033  

– 

– 

       14,004  

       37,460  

817 

817 

22,072 

39,195 

61,267 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Total 
£’000 

817 

817 

22,072 

39,195 

61,267 

1,589 

25,003 

2,647 

400 

3,934 

33,573 

31,869 

54

5,537 

10,971 

3,033 

51,464 

The Group has no fair value Level 1 or 2 instruments (2016: none). All instruments at fair value through profit of loss were Level 3 instruments as 
per the table above in the current year and were as per the table overleaf in the prior year.  

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected future economic 
benefits that will flow out of the Group arising from the contingent consideration or share purchase obligation. Unrealised gains or losses are 
recognised within finance income/expense; see notes 6 and 7. They are not based on observable market data. 

69 

Financial Statements 
70

Notes to the accounts continued
for the year ended 31 January 2017 

19 Financial instruments continued 
Financial instruments – detailed disclosures continued 
Financial instruments recognised in the balance sheet continued 

At fair  
value through  
profit or loss 
£’000 

Financial  
liabilities at  
amortised cost 
£’000 

Loans and  
receivables  
£’000 

As at 31 January 2016 

Non-current financial assets 

Other receivables 

Current financial assets 

Cash and cash equivalents 

Trade and other receivables 

Current financial liabilities 

Loans and borrowings 

Trade and other payables 

Provisions 

Share purchase obligation1 

Contingent consideration1 

Deferred consideration1 

Non-current financial liabilities 

Loans and borrowings 

Provisions 

Other payables 

Contingent consideration1 

Share purchase obligation1 

1  See note 17. 

– 

– 

– 

– 

– 

– 

– 

– 

1,509 

2,643 

– 

4,152 

– 

– 

– 

5,701 

2,225 

7,926 

– 

– 

– 

– 

– 

– 

21,663 

989 

– 

– 

– 

22,652 

20,683 

450 

5,739 

– 

– 

26,872 

Total 
£’000 

702 

702 

14,132 

38,628 

52,760 

– 

21,663 

989 

1,509 

2,643 

– 

26,804 

20,683 

450 

5,739 

5,701 

2,225 

34,798 

2016 
£’000 

– 

52 

20,683 

20 

702 

702 

14,132 

38,628 

52,760 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2017 
£’000 

1,589 

14 

31,869 

10 

Interest-bearing loans and borrowings 
The table below provides a summary of the Group’s loans and borrowing as at 31 January 2017: 

Current 

Variable rate bank loan 

Obligations under finance leases 

Non-current 

Variable rate bank loan 

Obligations under finance leases 

Effective interest rate 

3.01% 

8.00% 

HSBC Bank base rate + 1.60% 

8.00% 

Hedge of net investment in foreign entity 
A proportion of the Group’s US dollar-denominated borrowings amounting to US$6,100,000 is designated as a hedge of the net investment in 
the  Group’s  US  subsidiary  M  Booth  LLC.  US$1,700,000  has  been  designated  as  a  hedge  of  the  net  investment  in  the  Group’s  US  subsidiary 
Blueshirt Group LLC. A further US$1,000,000 has been designated as a hedge of the net investment in the Group’s US subsidiary Connections 
Media LLC. An additional US$6,600,000 has been designated as a hedge of the net investment in the Group’s US subsidiary Text 100 Corporation. 

The fair value of the borrowings at 31 January 2017 is $15,400,000 (£12,233,000) (FY16: US$15,400,000 (£10,855,000)). The foreign exchange  
loss  of  £1,378,000  (FY16:  £662,000)  on  translation  of  the  borrowing  to  functional  currency  at  the end  of  the  reporting  period  is  recognised  
in a hedging reserve in shareholders’ equity. As a result of ineffectiveness, £Nil was transferred during the period from the hedging reserve  
(FY16: credit of £4,000) to the income statement. 

70 

Notes to the accounts continuedfor the year ended 31 January 2017 20 Share capital 
Called up share capital 
Ordinary Shares of 2.5p each: 

Authorised, allotted, called up and fully paid 

At start of period 

Issued in the year in respect of contingent consideration and share purchase obligations  

Issued in the year in satisfaction of exercised share options (note 21) 

Issued in the year in respect of growth share sales 

Issued in the year in respect of placing 

At end of period 

Fully paid Ordinary Shares carry one vote per share and the right to dividends.  

71

2017 
Number 

2016 
Number 

70,525,701 

61,797,256 

1,765,751 

1,027,932 

32,830 

740,663 

1,539,554 

– 

– 

6,448,228 

73,352,214 

70,525,701 

21 Share-based payments 
The Group uses the Black-Scholes model to calculate the fair value of options on grant date for new issues and modifications for LTIPs. At each 
period end the cumulative expense is adjusted to take into account any changes in the estimate of the likely number of shares expected to vest. 
Details  of  the  relevant  option  schemes  are  given  in  note  22.  All  the  share-based  payment  plans  are  subject  to  non-market  performance 
conditions such as adjusted earnings per share targets and continued employment. All schemes are equity settled. The Group uses a weighted 
average probability model to value the brand appreciation rights as permitted under IFRS 2. 

In the period ended 31 January 2017 the Group recognised a charge of £11,346,000 (2016: £2,072,000) made up of £839,000 (2016: £523,000) in 
respect  of  employment-related  LTIP  shares;  £10,507,000  (2016:  £1,549,000)  given  in  performance  shares  offered  in  consideration  for  the 
remaining non-controlling interest acquired in Bourne in 2012 and in respect of the disposal of growth participating interests of 2% in M Booth, 
30% in Vrge, 2% in Agent3, 35% in Beyond Group, 49% in Morar, 13.5% in Lexis and 10% in Twogether (2016: 10% in OutCast, 5% in Bite UK and 
5% in Bite US). 

Movement on options and performance shares granted (represented in Ordinary Shares): 

Long-Term Incentive Plan – 
performance shares 

Bourne Acquisition Grant 

Outstanding 
31 January 
2016 
Number 
(‘000) 

2,917 

526 

3,443 

Granted 
 Number  
(‘000) 

630 

– 

630 

Lapsed  
Number  
(‘000) 

(352) 

– 

(352) 

Exercised 
Number 
(‘000) 

(1,028) 

– 

(1,028) 

Outstanding 
31 January 
2017 
Number 
(‘000) 

Exercisable  
31 January  
2017  
Number  
(‘000) 

2,167 

526 

2,693 

– 

– 

– 

The fair value of options granted in the period calculated using the Black-Scholes model was as follows: 

Fair value of performance shares granted under the LTIP (p) 

Share price at date of grant (p) 

Risk-free rate (%) 

Expected life (years) 

Expected volatility (%) 

Dividend yield (%) 

October 2016 

311 

357 

2.00 

4 

31 

1.26 

Expected volatility was determined by calculating the historical volatility of the Company’s share price, over a period equal to the expected life 
of the options.  

Performance shares issued by the Company under the Next Fifteen Communications Group plc Long-Term Incentive Plan are granted at a nil 
exercise price. The weighted average share price at the date of exercise for share options exercised in the year was 345p (2016: 202p). For share 
options outstanding at the end of the year the weighted average remaining contractual life is two years (2016: one year).  

71 

Financial Statements 
72

Notes to the accounts continued
for the year ended 31 January 2017 

22 Share options 
The Company has issued options over its shares to employees that remain outstanding as follows: 

Performance shares 

Next Fifteen Communications Group plc  
Long-Term Incentive Plan 

Bourne Acquisition Grant  

Number of shares 

Performance 
 period start date  

Performance  
period end date 

Performance 
share grant date 

855,000 

200,000 

460,000 

21,500 

630,000 

2,166,500 

525,773 

2,692,273 

1 August 2013 

1 August 2013 

31 July 2017 

21 January 2014 

31 July 2017 

16 April 2014 

1 February 2014 

31 January 2018 

14 November 2014 

1 February 2015 

31 January 2019 

6 May 2015 

1 February 2016 

31 January 2019 

17 October 2016 

1 August 2012 

31 July 2017 

5 April 2012 

During the period the Company issued 985,402 shares to satisfy the vesting under the Next 15 LTIPs which were initially subscribed for by the 
ESOP. No shares are now held in treasury (see note 23). 

For all awards granted under the 2005 LTIP (note that no awards have been granted under the 2005 LTIP since 30 June 2015), performance will 
be measured over a period of four consecutive financial years of the Group, commencing with the financial year in which the award was granted. 
The conditions are based upon two measures – an adjusted earnings per share (‘EPS’) measure and a budgeted profit measure. The level of 
vesting will be determined using the best three of the four years’ performance for each performance measure. The growth of adjusted EPS of 
the Group must exceed the UK Consumer Price Index (‘CPI’) by an average of 10% or more per annum over the performance period for 50% of 
the award  to vest. If the growth of  adjusted  EPS over  CPI is between an average of 3% and 10% per annum over the  performance period, 
between 10% and 50% of the award will vest on a straight-line basis. The remaining 50% of an award may vest if the profit of the particular 
business in which a participant is employed meets its budgeted profit targets over the performance period. To the extent that the budgeted 
profit targets are not met, for every 1% below budget, 5% of the award will lapse on a straight-line basis. Employees who work in Group roles 
will be measured by reference to whole Group performance, rather than any particular business unit. 

The Company’s current long-term incentive plan is the 2015 LTIP, which was approved by shareholders at the Company’s 2015 AGM. Under the 
2015 LTIP performance shares or share options may be awarded. The performance is measured over a period of three consecutive financial years 
of the Group, commencing with the financial year in which the award was granted. The Committee has decided that, initially, there will be two 
performance conditions:  

(a) an earnings per share (‘EPS’) target, which will determine 70% of the total vesting. EPS growth is calculated from the information published 
in  the  Group’s  accounts  and  is  based  on  the  adjusted  EPS  measure.  If  the  annual  growth  in  the  Company’s  earnings  per  share  in  the 
performance period exceeds the growth in the CPI by at least 15% per annum, 100% of 70% of the total award will vest. If the compound 
growth in EPS in the three years of the performance period exceeds the growth in CPI between 5% and 15% then between 25% and 100% 
of 70% of the total award will vest on a straight-line basis. If EPS does not grow at an average of 5% or more over the growth in the CPI per 
annum over the performance period, the full award will lapse; and 

(b) a key performance indicator (‘KPI’) target, which will determine 30% of the total vesting. Each participant will have a number of KPIs relating 
to his or her role. The Remuneration Committee will determine the extent to which the KPIs have been met over the three-year performance
period. 100% of 30% of the total award will vest if the KPIs have been met in full. A smaller percentage of 30% of the total award will vest if 
the Committee determines that the KPIs have been substantially met. 

On 5 April 2012 the Group acquired the remaining 20% of the non-controlling interest in CMG Worldwide Limited (‘Bourne’). As part of the 
settlement, three grants of performance shares were awarded. Two of these grants were closed out during the year; the remaining grant of 
525,773 performance shares contains a different performance condition based on a pure profit target to be achieved which is based on the 
average of the results for the 12 months to 31 July 2016 and 2017. 

72 

Notes to the accounts continuedfor the year ended 31 January 2017 73

23 Investment in own shares 
Employee share ownership plan (‘ESOP’) 
The  purpose  of  the  ESOP  is  to  enable  the  Company  to  offer  participation  in  the  ownership  of  its  shares  to  Group  employees,  principally  
as  a  reward  and  incentive  scheme.  Arrangements  for  the  distribution  of  benefits  to  employees,  which  may  be  the  ownership  of  shares  
in the Company or the granting of options over shares in the Company held by the ESOP, are made at the ESOP’s discretion in such manner  
as the ESOP considers appropriate. Administration costs of the ESOP are accounted for in the profit and loss account of the Company as they 
are incurred. 

At 31 January 2017 the ESOP held Nil (2016: Nil) Ordinary Shares in the Company. 

The ESOP subscribed for 985,402 newly issued shares which were allotted and immediately disposed of in order to satisfy LTIP vesting for £Nil 
consideration (2016: 1,539,554 shares for £Nil consideration). Nil shares were subscribed for, allotted and immediately disposed of in respect of 
satisfaction of a restricted stock arrangement for £Nil proceeds (2016: Nil shares for £Nil proceeds). 

Treasury shares 
At 31 January 2017, the Group held nil treasury shares (2016: Nil) at a cost of £Nil (2016: £Nil).  

24 Other reserves 

At 31 January 2015 

Total comprehensive income for the year 

Purchase and take on of shares 

Movement due to ESOP share option and LTIP exercises 

At 31 January 2016 

Total comprehensive income for the year 

Purchase and take on of shares 

Movement due to ESOP share option and LTIP exercises 

At 31 January 2017 

Merger 
reserve  
£’000 

3,075 

– 

– 

– 

3,075 

– 

– 

– 

3,075 

ESOP  
reserve 1  
£’000 

– 

– 

(38) 

38 

– 

– 

(25) 

25 

– 

Hedging  
reserve  
£’000 

(510) 

(658) 

– 

– 

(1,168) 

(1,378) 

– 

– 

(2,546) 

Total 
 other reserves  
£’000 

2,565 

(658) 

(38) 

38 

1,907 

(1,378) 

(25) 

25 

529 

1  The ESOP Trust’s investment in the Group’s shares is deducted from equity in the Consolidated Balance Sheet as if they were treasury shares and presented in the ESOP reserve. 

25 Commitments and contingent liabilities 
Operating leases – Group as lessee 
As at 31 January 2017, the Group’s total future minimum lease rentals are as follows: 

In respect of operating leases which will be paid in  
the following periods: 

Within one year 

In two to five years 

After five years 

2017 

Land and 
buildings 
£’000 

8,680 

29,135 

17,401 

55,216 

Other 
£’000 

81 

43 

– 

124 

2016 

Land and 
buildings 
£’000 

4,663 

22,089 

20,066 

46,818 

Other 
£’000 

41 

44 

– 

85 

73 

Financial Statements 
74

Notes to the accounts continued
for the year ended 31 January 2017 

26 Acquisitions and equity transactions 
During the year the following material transactions took place: 

1.  the acquisition of UK-based Publitek Limited; 

2.  the acquisition of UK-based Twogether Creative Limited;

3.  the acquisition of UK-based Pinnacle Marketing Communications Limited; and 

4.

the purchase of the remaining non-controlling interest in MIG Global Limited (formerly Morar Consulting Limited).

More details on each transaction are provided below. 

1. Publitek 
On 10 March 2016, Next 15 purchased the entire share capital of Publitek Limited ('Publitek‘), a specialist technical content marketing business
that services customers in the global semiconductor and electronic component markets. 

Goodwill of £5,684,000 arises from anticipated profitability and future operating synergies from the acquisition.  

In the post-acquisition period Publitek has contributed £3,518,000 to revenue and £2,468,000 to profit before tax. If acquired on 1 February 2016 
Publitek would have contributed revenue of £3,804,000 and profit before tax of £2,662,000 to the Group results. The following table sets out the 
estimated book values of the identifiable assets acquired and their fair value to the Group. 

Book value  
at acquisition  
£’000 

Fair value  
adjustments  
£’000 

Fair value  
to the Group  
£’000 

Non-current assets 

Acquired intangible assets 

Property, plant and equipment 

Current assets 

Cash and cash equivalents 

Other current assets1 

Current liabilities 

Deferred tax liability 

Net assets acquired 

Goodwill 

Consideration 

Initial consideration settled in cash2  

Initial consideration settled in Ordinary Shares of the Parent 

Total discounted contingent consideration 

1  The fair value of receivables acquired is £1,320,000. 

2    This includes initial consideration paid for the business and cash paid for working capital. 

– 

13 

3,104 

1,528 

(1,227) 

– 

3,418 

6,500 

– 

– 

– 

– 

(1,224) 

5,276 

6,500 

13 

3,104 

1,528 

(1,227) 

(1,224) 

8,694 

5,684 

14,378 

9,075 

513 

4,790 

14,378 

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in other operating costs) amount to £85,000. Contingent 
consideration is payable based on a share of the average profit of the combined business (including Pinnacle) in FY18 and FY19, and then FY20 
and FY21, and a contractual multiple. 

74 

Notes to the accounts continuedfor the year ended 31 January 2017 75

26 Acquisitions and equity transactions continued 
2. Twogether Creative Limited 
On 31 March 2016, Next 15 purchased the entire share capital of Twogether Creative Limited (‘Twogether‘), a B2B creative and digital marketing
agency with a focus on technology clients. 

Goodwill of £3,594,000 arises from anticipated profitability and future operating synergies from the acquisition.  

In the post-acquisition period Twogether has contributed £5,251,000 to revenue and £753,000 to profit before tax. If acquired on 1 February 
2016 Twogether would have contributed revenue of £6,273,000 and profit before tax of £970,000 to the Group results. The following table sets 
out the estimated book values of the identifiable assets acquired and their fair value to the Group. 

Book value  
at acquisition  
£’000 

Fair value  
adjustments  
£’000 

Fair value  
to the Group  
£’000 

Non-current assets 

Acquired intangible assets 

Property, plant and equipment 

Current assets 

Cash and cash equivalents 

Other current assets1 

Current liabilities 

Deferred tax liability 

Net assets acquired 

Goodwill 

Consideration 

Initial consideration settled in cash  

Initial consideration settled in Ordinary Shares of the Parent 

Total discounted contingent consideration 

1  The fair value of receivables acquired is £1,297,000. 

– 

90 

163 

1,669 

(1,947) 

– 

(25) 

5,083 

– 

– 

– 

– 

(956) 

4,127 

5,083 

90 

163 

1,669 

(1,947) 

(956) 

4,102 

3,594 

7,696 

3,910 

2,624 

1,162 

7,696 

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in operating costs) amount to £99,000. Contingent 
consideration is payable based on the average profit of the business in FY18 and FY19, and then FY20 and FY21, and a contractual multiple 
determined by average profit margin and revenue growth in the same financial years. 

75 

Financial Statements 
76

Notes to the accounts continued
for the year ended 31 January 2017 

26 Acquisitions and equity transactions continued 
3. Pinnacle Marketing Communications Limited 
On  26  September  2016  Next  15  purchased  the  entire  share  capital  of  Pinnacle  Marketing  Communications  Limited  (‘Pinnacle’),  a  technical
content  and  digital  marketing  agency.  Goodwill  of  £3,200,000  arises  from  anticipated  profitability  and  future  operating  synergies  from
the acquisition. 

In the post-acquisition period Pinnacle has contributed £737,000 to revenue and £362,000 to profit before tax. If acquired on 1 February 2016 
Pinnacle would have contributed revenue of £2,278,000 and profit before tax of £1,126,000 to the Group results. The following table sets out the 
estimated book values of the identifiable assets acquired and their fair value to the Group. 

Book value  
at acquisition  
£’000 

Fair value  
adjustments  
£’000 

Fair value  
to the Group  
£’000 

Non-current assets 

Acquired intangible assets 

Property, plant and equipment 

Current assets 

Cash and cash equivalents 

Other current assets1 

Current liabilities 

Deferred tax liability 

Net assets acquired 

Goodwill 

Consideration 

Initial consideration settled in cash2  

Initial consideration settled in Ordinary Shares of the Parent 

Total contingent consideration 

1  The fair value of receivables acquired is £381,000. 

2 This includes initial consideration paid for the business and cash paid for working capital. 

– 

61 

1,082 

403 

(594) 

– 

952 

3,662 

– 

– 

– 

– 

(682) 

2,980 

3,662 

61 

1,082 

403 

(594) 

(682) 

3,932 

3,200 

7,132 

4,743 

402 

1,987 

7,132 

None of the goodwill is expected to be deductible for tax purposes. Deal costs (included in operating costs) amount to £41,000. 

Contingent consideration is payable based on a share of the average profit of the combined business (including Pinnacle) in FY18 and FY19, 
and then FY20 and FY21, and a contractual multiple. 

4. Morar 
On 26 February 2016, Next 15 acquired the remaining 25% minority interest in Morar Consulting Limited (now MIG Global Limited or ‘Morar’), its
research and advisory agency and settled in full the remaining obligation for the original purchase of 75% of the issued share capital made on
3 December 2014. The aggregate consideration for the minority interest and remaining obligation was £3.55m of which £1.5m is payable in
February 2017 subject to the remaining employment of the sellers.

On 9 November 2016, Morar purchased an 85% interest in HPI Research Limited, a market research business, for £1.3m with an obligation to 
purchase the remaining 15%. The net assets acquired are £0.9m, including cash of £0.1m. Goodwill of £0.4m arises from anticipated profitability 
and future operating synergies.  

76 

Notes to the accounts continuedfor the year ended 31 January 2017 27 Subsidiaries 
The Group’s subsidiaries at 31 January 2017 are listed below. 

Name 

Agent3 Limited 

Agent3 LLC 

August One Communications International 
Limited  

Country of 
 incorporation 

England 

USA 

England 

Beijing Text 100 Consulting Services Limited 

China 

BYND Limited 

BYND LLC 

England 

USA 

Bite Communications Corporation  

USA 

Bite Communications Group Limited 

Bite Communications Limited  

England 

England 

Bite Communications Hong Kong Limited 

Hong Kong 

Bite Consulting GmbH 

BITEDA Limited 

biteDA Inc 

The Blueshirt Group LLC 

Connections Media LLC 

Encore Digital Media Limited 

HPI Research Limited 

Hypertext Communications Private Ltd  

IncrediBull America Inc 

IncrediBull World Limited 

Joe Public Relations Corp 

Joe Public Relations Limited 

The Lexis Agency Limited  

M Booth & Associates, Inc. 

MIG Global Limited  
(formerly Morar Consulting Limited) 

Morar Consulting LLC 

Next Fifteen Communications Corporation  

Germany 

England 

USA 

USA 

USA 

England 

England 

India 

USA 

England 

USA 

England 

England 

USA 

England 

USA 

USA 

Directly  
owned by 
the  
Company 

Percentage  
voting 
rights held  
by Group  

54 

54 

100 

100 

95 

100 

100 

100 

100 

100 

100 

100 

100 

89.3 

80 

75 

85.4 

100 

100 

100 

100 

100 

100 

100 

76.2 

100 

100 



 

 

 

 

77

Address 

75 Bermondsey Street, London SE1 3XF 

CT Corp System, 818 West Seventh Street, Suite 930, 
 Los Angeles, CA 90017 

75 Bermondsey Street, London SE1 3XF 

7F, Room 819, Tower 2, No. 22 Guanghua Road, Chaoyang 
District, Beijing, 100020 China 

75 Bermondsey Street, London SE1 3XF 

CT Corp System, 818 West Seventh Street, Suite 930,  
Los Angeles, CA 90017 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

26 F & 25F, 46 Lyndhurst Terrace, Central, Hong Kong 

Nymphenburger Straße 168, 80634 München 

111 Bell Street, Glasgow G4 0TQ 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

CT Corp System, 818 West Seventh Street, Suite 930,  
Los Angeles, CA 90017 

CT Corporation System, 1015 15th Street, NW, Suite 1000, 
Washington, DC 20005 

1 Spiersbridge Way, Spiersbridge Business Park, Thornliebank, 
Glasgow G46 8NG 

75 Bermondsey Street, London SE1 3XF 

 Unit 506, 5th Floor, Tower B, Millennium Plaza, Sector 27, 
Gurgaon – 122002, Haryana 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

6th floor, 110 High Holborn, London WC1V 6JS 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

c/o BiteDA Ltd, 111 Bell Street, Glasgow G4 0TQ 

CT Corp System, 818 West Seventh Street, Suite 930, Los 
Angeles, CA 90017 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

77 

Financial Statements 
78

Notes to the accounts continued
for the year ended 31 January 2017 

Directly  
owned by 
the  
Company 

Percentage 
 voting 
rights held  
by Group  

Country of 
 incorporation 

USA 

27 Subsidiaries continued 

Name 

Next Fifteen Communications  
(US Holdings) LLC 

Next Fifteen Communications  
Hong Kong Limited 

Next Fifteen Communications Limited 

Next Fifteen LLC 

Next Fifteen UK Limited 

ODD Communications Limited 

ODD London Limited 

The OutCast Agency LLC 

Partnermarketing.com Limited 

PMC Investments Limited 

Publitek Limited 

Pinnacle Marketing Communications Limited 

Republic Publishing Corporation 

Hong Kong 

 

England 

USA 

England 

England 

England 

USA 

England 

England 

England 

England 

USA 

 
 

 

Story Worldwide LLC 

USA 

 

Text 100 AB  

Text 100 BV  

Text 100 Communications Pty Ltd  

Text 100 Corporation  

Sweden 

Netherlands 

Australia 

USA 

Text 100 GmbH  

Text 100 Holding GmbH 

Text 100 International Limited  

Text 100 Italy Srl  

Text 100 Limited  

Text 100 Malaysia Sdn Bhd 

Text 100 Pte Limited  

Text 100 Pty Limited  

Text 100 SARL  

Text 100 SL  

Text Hundred India Private Limited  

Twogether Creative Limited 

Twogether Creative LLC 

Vox Public Relations India Private Limited 

Vrge Strategies LLC  

Germany 

Germany 

England 

Italy 

England 

Malaysia 

Singapore 

Australia 

France 

Spain 

India 

England 

USA 

India 

USA 

 

 

 

78 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

Address 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

26 F & 25F, 46 Lyndhurst Terrace, Central, Hong Kong 

75 Bermondsey Street, London SE1 3XF 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

CT Corp System, 818 West Seventh Street, Suite 930,  
Los Angeles, CA 90017 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

75 Bermondsey Street, London SE1 3XF 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

Västmannagatan 4, 111 24 Stockholm  

Herengracht 478, 1017 CB Amsterdam   

Level 6, 77 Berry Street, North Sydney NSW 2060 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

Nymphenburger Straße 168, 80634 München 

Nymphenburger Straße 168, 80634 München 

75 Bermondsey Street, London SE1 3XF 

Piazzale Principessa Clotilde, 8 20121 Milano 

6th floor, 110 High Holborn, London WC1V 6JS 

Suite 21.01, The Gardens South Tower, Mid Valley City, 
Lingkaran Syed Putra, 59200 KL, Malaysia 

36 Prinsep Street #05-01/02, Singapore 188 648 

Level 17,383 Kent Street, Sydney NSW 2000 

17 rue de la Banque, 75002 Paris  

c/ Prim, 19 5ª Planta, Madrid 28004  

 2nd Floor, TDI Centre, Plot No.7, Jasola, New Delhi – 110025 

75 Bermondsey Street, London SE1 3XF 

CT Corp System, 818 West Seventh Street, Suite 930, Los 
Angeles, CA 90017 

 2nd Floor, TDI Centre, Plot No.7, Jasola, New Delhi – 110025 

The Corporation Trust Company, 1209 Orange Street - 
Corporation Trust Center, New Castle County,  
Wilmington, DE 19801 

Notes to the accounts continuedfor the year ended 31 January 2017 79

27 Subsidiaries continued 
All shares held are a class of Ordinary Shares with the exception of the US LLCs where LLC units are held. 

The principal activity of the subsidiary undertakings is communications consultancy specialising predominantly in the technology sector, except 
for The Lexis Agency Limited, ODD and M Booth LLC. (which work for clients predominantly in consumer sectors), MIG Global Limited and HPI 
Research  Limited  (which  are  market  research  companies),  The  Blueshirt  Group  LLC  (which  is  an  investor  and  media  relations  agency)  and 
Connections Media LLC, BYND Limited and BYND LLC (which are digital marketing consultancies).  

All subsidiary undertakings operate in the country in which they have been incorporated. All subsidiary undertakings listed are included in the 
consolidated results. None of the Group’s subsidiaries have a non-controlling interest that is individually material to the Group. As a result the 
disclosure requirements for subsidiaries with a material non-controlling interest under IFRS 12 are not considered necessary. 

28 Related-party transactions 
The ultimate controlling party of the Group is Next Fifteen Communications Group plc (incorporated in the United Kingdom and registered in 
England and Wales). The Company has a related-party relationship with its subsidiaries (note 27) and with its Directors. Transactions between 
the Company and its subsidiaries have been eliminated on consolidation and are not disclosed in this note. During the period to 31 January 
2017 there were the following related-party transactions: 

Brand 

Vrge 

Services 

Related party 

Consultancy  Digital Citizens Advisory Alliance – 
A director of Vrge has an interest in 
this company 

Blueshirt 

Consultancy  

Text Hong Kong 

Received video 
editing and 
shooting 
services 

Blueshirt Capital Advisors is an 
Associate of Next 15 

Merz Productions Ltd – one 
Director has an interest through 
their spouse 

Agent3 

Received 
research and 
analysis services  

TATA Communications Ltd – 
wife of a Director has an interest in 
this company  

Story Worldwide 

Tax 

Story paid for a Director’s tax and 
other personal charges  

Bite DA 

Consultancy 

Animl was an associate of Next 15 
for part of the year 

Income/(expense)  
impact  
2017  
£’000 

Asset/(liability)  
at year end  
2017 
£’000 

Income/(expense)   
impact  
2016  
£’000 

Asset/(liability)  
at year end  
2016 
£’000 

– 

– 

(614) 

(216) 

(35) 

121 

– 

– 

– 

4 

– 

– 

– 

– 

(1) 

(7) 

(1) 

(6) 

– 

(1) 

(1) 

– 

(1) 

– 

Dividends were paid to Directors of the Company during the year in proportion to their shareholdings in the Company. Tim Dyson, Peter Harris 
and Richard Eyre received dividends of £228,510, £1,906 and £8,910 respectively. Key management personnel compensation is disclosed in  
note 3. 

During the year, Beyond performed consumer experience work for Moneysupermarket.com, for which Genevieve Shore has a non-executive 
directorship.  The  total  value  of  the  transaction  during  FY17  was  £1,095,000  (2016:  £79,000)  and  the  amount  outstanding  at  the  year  end  is 
£236,000 (2016: £79,000). 

29 Operating lease rental receivables 
As at 31 January, the Group’s total future minimum lease payments receivable under non-cancellable leases are as follows: 

In respect of operating leases which will be receivable in the period 

Within one year 

In two to five years 

In greater than five years 

2017 
£’000 

27 

– 

– 

27 

2016 
£’000 

86 

21 

– 

107 

79 

Financial Statements 
80

Company balance sheet
Company balance sheet 
as at 31 January 2017 and 31 January 2016 
as at 31 January 2017 and 31 January 2016 

Non-current assets  

Intangible assets 

Tangible assets  

Investments in subsidiaries 

Investments in associates 

Trade investments 

Deferred tax assets 

Current assets  

Trade and other receivables  

Current tax asset 

Current liabilities  

Trade and other payables  

Provisions 

Contingent consideration 

Current tax liability 

Net current liabilities 

Total assets less current liabilities  

Non-current liabilities 

Borrowings 

Other financial liabilities 

Net assets  

Equity  

Share capital  

Share premium account  

Merger reserve  

Share-based payment reserve  

ESOP reserve  

Other reserve 

Retained earnings  

2016 
£’000 

93,984 

15,097 

(19,090) 

(3,993) 

89,991 

(28,899) 

61,092 

Note 

2017 
£’000 

2017 
£’000 

2 

3 

4 

9 

5 

6 

8 

7 

7 

10 

905 

1,327 

114,117 

– 

665 

17 

15,554 

96 

16,860 

1,812 

3,047 

– 

31,869 

10,994 

1,834  

25,681 

3,075 

5,174 

– 

26,381 

5,954 

117,031 

15,650 

(21,719) 

(6,069) 

110,962 

(42,863) 

68,099 

2016 
£’000 

837 

1,177 

91,430 

462 

– 

78 

15,097 

– 

19,055 

– 

– 

35 

20,633 

8,266 

1,763 

21,523 

3,075 

4,571 

– 

27,759 

2,401 

Equity attributable to owners of the Company  

68,099 

61,092 

The following notes are an integral part of this Company Balance Sheet. 

The Company reported a profit for the financial year ended 31 January 2017 of £6,817,000 (2016: £7,158,000). 

These financial statements were approved and authorised for issue by the Board on 3 April 2017.  

Peter Harris 
Chief Financial Officer 

Company number 01579589 

80 

Company statement of changes in equity
Company statement of changes in equity
for the year ended 31 January 2017 and 31 January 2016
for the year ended 31 January 2017 and 31 January 2016

81

At 31 January 2015 

Profit for the period 

Dividends  

Shares issued in satisfaction of vested 
share options and performance shares 

Shares issued on acquisition 

Shares issued on placing 

Movement in hedging reserve 

Movement in relation to  
share-based payments 

Movement due to ESOP  
share purchases 

Movement due to ESOP share  
option exercises 

At 31 January 2016 

Profit for the period 

Dividends  

Shares issued in satisfaction of vested 
share options and performance shares 

Shares issued on acquisition 

Movement in hedging reserve 

Movement in relation to  
share-based payments 

Movement due to ESOP  
share purchases 

Movement due to ESOP share  
option exercises 

At 31 January 2017 

Note 

10 

10 

Share 
capital 
£’000 

1,545 

– 

– 

38 

19 

Share  
premium  
account  
£’000 

8,272 

– 

– 

– 

1,331 

161 

11,920 

– 

– 

– 

– 

– 

– 

– 

– 

Share-
based  
payment  
reserve  
£’000 

3,941 

Merger  
reserve  
£’000 

3,075 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

630 

– 

– 

1,763 

21,523 

3,075 

4,571 

– 

– 

27 

44 

– 

– 

– 

– 

– 

– 

– 

4,158 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(248) 

– 

– 

851 

– 

– 

1,834 

25,681 

3,075 

5,174 

ESOP  
reserve  
£’000 

Other  
reserve  
£’000 

Retained 
earnings 
£’000 

Total  
£’000 

– 

– 

– 

– 

– 

– 

– 

– 

38 

(38) 

– 

– 

– 

– 

– 

– 

– 

(25) 

25 

– 

28,417 

(2,316) 

42,934 

– 

– 

– 

– 

– 

(658) 

– 

– 

– 

27,759 

– 

– 

– 

– 

(1,378) 

– 

– 

– 

7,158 

7,158 

(2,441) 

(2,441) 

– 

– 

– 

– 

– 

– 

– 

2,401 

6,817 

38 

1,350 

12,081 

(658) 

630 

38 

(38) 

61,092 

6,817 

(3,264) 

(3,264) 

– 

– 

– 

– 

– 

– 

(221) 

4,202 

(1,378) 

851 

(25) 

25 

26,381 

5,954 

68,099 

The following notes are an integral part of this Statement of changes in equity. 

81 

Financial Statements 
82

Notes forming part of the Company financial statements 
Notes forming part of the Company financial statements
for the year ended 31 January 2017
for the year ended 31 January 2017

1 Accounting policies  
A. Basis of preparation 
Next  Fifteen  Communications  Group  plc  is  a  company  incorporated  in  the  United  Kingdom  under  the  Companies  Act.  The  address  of  the 
registered office is given on page 89. The nature of the Company’s operations and its principal activities are set out in the Strategic Report on
pages 4 to 15. The Company meets the definition of a qualifying entity under FRS 100 (Financial Reporting Standard 100) issued by the Financial 
Reporting Council. In the prior year the Company adopted FRS 101 as issued by the Financial Reporting Council. These financial statements were 
prepared in accordance with FRS 101 (Financial Reporting Standard 101) ‘Reduced Disclosure Framework’ as issued by the Financial Reporting 
Council incorporating the amendments to FRS 101 issued by the FRC in July 2015 and July 2016. This transition is not considered to have had a 
material effect on the financial statements.

The financial statements have been prepared on the historical cost basis except for the revaluation of certain financial instruments measured at 
fair value at the end of each reporting period, and are in accordance with applicable accounting standards in the United Kingdom. The principal 
accounting policies adopted are the same as those set out in note 1 to the consolidated financial statements except as noted below.  

As permitted by s408 of the Companies Act 2006 the Company has elected not to present its own profit and loss account or statement of 
comprehensive income for the year. The profit attributable to the Company is disclosed in the footnote to the Company’s balance sheet. 

The auditor’s remuneration for audit and other services is disclosed in note 4 to the consolidated financial statements. 

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in relation to business 
combinations, share-based payments, financial instruments, capital management, presentation of comparative information in respect of certain 
assets, presentation of a cash flow statement, standards not yet effective, impairment of assets and related-party transactions. Where required, 
equivalent  disclosures  are  given  in  the  Group  accounts  of  Next  Fifteen  Communications  Group  plc.  The  Group  accounts  of  Next  Fifteen 
Communications Group plc are available to the public and are at the beginning of this section. 

B. Investments in subsidiaries 
An investment in a subsidiary is recognised at cost less any provision for impairment. 

C. Going concern 
The Company’s business activities, together with the factors likely to affect its future development, performance and position, are set out in the
Strategic Report section of the annual report, which also describes the financial position of the Company; its cash flows, liquidity position and 
borrowing facilities; the Company’s objectives, policies and processes for managing its capital; its financial risk management objectives; details 
of its financial instruments and hedging activities; and its exposure to credit risk and liquidity risk. 

The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable 
future. Thus, they continue to adopt the going concern basis of accounting in preparing the annual financial statements. 

D. Critical accounting judgements and key sources of estimation uncertainty 
I. Impairment of investments in subsidiaries 
Determining whether the Company’s investments in subsidiaries have been impaired requires estimations of the investments’ values in use. The 
value-in-use calculations require the entity to estimate the future cash flows expected to arise from the investments and suitable discount rates 
in order to calculate present values. The carrying amount of investments in subsidiaries at the balance sheet date was £114m. 

II. Contingent consideration, share purchase obligation and valuation of put options 
Contingent  consideration  and  share  purchase  obligations  relating  to  acquisitions  have  been  included  based  on  discounted  management 
estimates of the most likely outcome. The difference between the fair  value of the liabilities and the actual  amounts payable is charged to
the  Consolidated  Income  Statement  as  notional  finance  costs  over  the  life  of  the  associated  liability.  Changes  in  the  estimates  of
contingent consideration payable and the share purchase obligation are recognised in finance income/expense. These require judgements 
around future revenue growth, profit margins and discount rates, which, if inappropriate, would result in a material adjustment to the value of 
these  liabilities  within  the  next  financial  year.  Further  details  are  contained  in  note  17  in  the  Group  financial  statements  and  note  7  in  the
Company financial statements. 

82 

2 Intangible assets 

Cost  

At 1 February 2016 

Additions  

Disposals 

At 31 January 2017 

Accumulated depreciation  

At 1 February 2016 

Charge for the year  

Disposals 

At 31 January 2017 

Net book value  

At 31 January 2017 

At 31 January 2016  

3 Tangible assets 

Cost  

At 1 February 2016 

Additions  

Transfers 

At 31 January 2017 

Accumulated depreciation  

At 1 February 2016 

Charge for the year  

Transfers 

At 31 January 2017 

Net book value  

At 31 January 2017 

At 31 January 2016 

4 Investments 

Cost  

At 1 January 2016 

Acquisitions1 

Additional investment in subsidiary2 

At 31 January 2017 

83

Computer  
software 
£’000 

2,789 

249 

– 

3,038 

1,952 

181 

– 

2,133 

905 

837 

Total 
£’000 

1,494 

388 

– 

1,882 

317 

238 

– 

555 

1,327 

1,177 

Total 
£’000 

91,430 

22,082 

605 

114,117 

Short leasehold 
improvements 
£’000 

Office 
equipment 
£’000 

773 

296 

326 

1,395 

145 

138 

6 

289 

1,106 

628 

721 

92 

(326) 

487 

172 

100 

(6) 

266 

221 

549 

1   On 25 February 2016 the Company purchase the non-controlling interest of 25% of MIG Global Limited (formerly Morar Consulting Limited). On 10 March 2016 the Company purchased 
100% of the issued share capital of Publitek Limited. On 31 March 2016, the Company purchased 100% of the issued share capital of Twogether Creative Limited. Refer to note 26 in the 
Group financial statements for further details of the acquisitions made in the year. 

2   The additional investment in a subsidiary follows the issue of additional shares by two of the Company’s 100% subsidiaries, Bite Consulting GmbH and Text 100 Malaysia Sdn Bhd . The 
additional shares were acquired in Bite Consulting GmbH in order to settle amounts owed to Group undertakings whilst the additional shares were acquired in Text 100 Malaysia Sdn Bhd 
in order to meet the minimum share capital requirement for trading under foreign ownership. 

The Directors consider the value of investments in subsidiary undertakings to be not less than that stated in the balance sheet of the Company.  

The Company’s subsidiaries are those as listed in note 27 of the consolidated financial statements.  

83

Financial Statements84

Notes forming part of the Company financial statements continued
Notes forming part of the Company financial statements continued
for the year ended 31 January 2017
for the year ended 31 January 2017

5 Trade and other receivables 

Amounts falling due within one year 

Amounts due from subsidiary undertakings  

Other debtors  

Prepayments and accrued income  

Other taxation 

Total trade and other receivables  

6 Trade and other payables  

Overdraft 

Trade creditors  

Amounts owed to subsidiary undertakings  

Other taxation and social security  

Other creditors  

Accruals and deferred income  

Total 

7 Non-current liabilities  

Bank loan1 

Between one and two years 

Between two and five years 

After five years 

Contingent consideration 

Between one and two years 

Between two and five years 

After five years 

Share purchase obligation 

Between one and two years 

Between two and five years 

After five years 

Total 

Company 
2017 
£’000 

13,617 

1,610 

317 

10 

Company 
2016 
£’000 

14,305 

446 

343 

3 

15,554 

15,097 

Company 
2017 
£’000 

3,351 

139 

11,630 

78 

11 

1,651 

16,860 

Company 
2017 
£’000 

31,869 

– 

31,869 

– 

9,160 

3,668 

5,492 

– 

1,834 

– 

1,834 

– 

42,863 

Company 
2016 
£’000 

2,236 

– 

15,438 

61 

637 

683 

19,055 

Company 
2016 
£’000 

20,633 

– 

20,633 

– 

5,788 

780 

4,478 

530 

2,478 

1,509 

969 

– 

28,899 

1  The entire bank facility is secured on guarantees from the guarantor pool. 

The bank loans are valued at the net proceeds drawn down at the exchange rates prevailing at the time they are drawn. The foreign currency 
element of the loans is revalued at the prevailing rate at 31 January 2017. 

The Company has no fair value Level 1 or 2 instruments (2016: none). All instruments at fair value through profit or loss are Level 3 instruments 
being the contingent consideration and share purchase obligation liabilities.  

Level 3 financial instruments are valued using the discounted cash flow method to capture the present value of the expected future economic 
benefits that will flow out of the Group arising from the contingent consideration or share purchase obligation. They are not based on observable 
market data. 

84 

8 Provisions  

At 31 January 2016 

Additions 

Used during the year 

At 31 January 2017  

Current 

Non-current 

9 Deferred tax 
Deferred tax is provided as follows: 

At 31 January 2015 

Charge to income 

At 31 January 2016 

(Charge)/credit to income 

At 31 January 2017 

10 Share capital and reserves 

Allocated, called up and fully paid 

73,352,214 Ordinary Shares of 2.5p each 

Employment dependent  
acquisition payments 
£’000 

– 

2,089 

(277) 

1,812 

1,812 

– 

Accelerated capital 
allowances 
£’000 

Tax losses 
£’000 

Other 
£’000 

77 

(107) 

(30) 

(22) 

(52) 

319 

(211) 

108 

(41) 

67 

4 

(4) 

– 

2 

2 

2017 
£’000 

85

Total  
£’000 

– 

2,089 

(277) 

1,812 

1,812 

– 

Total 
£’000 

400 

(322) 

78 

(61) 

17 

2016 
£’000 

1,834 

1,763 

For details on changes to issued share capital in the year, please refer to note 20 in the Group financial statements. For details of the dividends 
declared and paid in the year, please refer to note 9 in the Group financial statements.  

11 Operating leases 
As at 31 January 2017, the Company’s total future minimum lease rentals are as follows:  

In respect of operating leases which will be paid 
in the following periods: 

Within one year 

In two to five years 

After five years 

2017 

Land and 
buildings 
£’000 

757 

3,737 

1,877 

6,371 

Other 
£’000 

– 

– 

– 

– 

2016 

Land and 
buildings 
£’000 

169 

846 

338 

1,353 

Other 
£’000 

– 

– 

– 

– 

85 

Financial Statements 
86

Notes forming part of the Company financial statements continued
Notes forming part of the Company financial statements continued
for the year ended 31 January 2017
for the year ended 31 January 2017

12 Related-party transactions 
During the period the Company received/(paid) the following amounts in respect of Head office costs and intercompany interest from/(to) 
undertakings which were not wholly owned at the balance sheet date:  

Intercompany interest 

Recharges 

Year ended 
31 January 
2017 
£’000 

Year ended 
31 January 
2016 
£’000 

Year ended 
31 January 
2017 
£’000 

Year ended 
31 January 
2016 
£’000 

119 

171 

64 

35 

– 

116 

736 

Year ended 
31 January 
2016 
£’000 

1,182 

48 

21 

30 

– 

186 

146 

Agent3 Limited 

Blueshirt Group LLC 

Connections Media LLC 

Encore Digital Media Limited 

HPI Research Limited 

MIG Global Limited 

BYND Limited 

– 

– 

– 

– 

– 

– 

– 

4 

– 

– 

– 

– 

– 

– 

642 

218 

104 

478 

– 

1,154 

886 

At 31 January the Company had the following intercompany amounts receivable from/(payable to) the subsidiaries below: 

Year ended 
31 January 
2017 
£’000 

1,688 

(71) 

(34) 

82 

– 

1,273 

81 

Agent3 Limited 

Blueshirt Group LLC 

Connections Media LLC 

Encore Digital Media Limited 

HPI Research Limited 

MIG Global Limited 

BYND Limited 

86 

Five-year financial information
Five-year financial information
for the 12-month period ended 31 January (unaudited) 
for the 12-month period ended 31 January (unaudited) 

87

Year ended  
2017  
IFRS  
£’000 

Year ended  
2016  
IFRS  
£’000 

Year ended  
2015  
IFRS  
£’000 

Year ended  
2014  
IFRS  
£’000 

Year ended  
2013  
IFRS  
£’000 

118,278 

109,427 

Profit and loss  

Billings  

Revenue  

Staff costs 

Operating profit 

Net finance expense 

Profit before income tax 

Income tax expense 

Profit for the year  

Non-controlling interests  

Profit attributable to owners of the Parent  

Balance sheet  

Non-current assets 

Net current assets  

Non-current liabilities 

Total equity attributable to owners of the Parent  

Non-controlling interests 

Total equity  

Cash flow  

Profit for the year 

Non-cash adjustments and working capital movements 

Net cash generated from operations 

Income tax paid 

Net cash from operating activities 

Acquisition of subsidiaries net of cash acquired 

Acquisition of property, plant and equipment 

Net cash outflow from investing activities 

Net cash movement in bank borrowings 

Dividends paid to owners of the Parent 

Net cash inflow/(outflow) from financing activities 

Increase/(decrease) in cash for the year  

Dividend per share (p)  

Basic earnings per share (p) 

Diluted earnings per share (p) 

Key performance indicator and other non-statutory measures 

Headline staff costs as a % of revenue1 

Headline EBITDA2 

Headline profit before income tax3 

Diluted headline earnings per share (p)4 

Net debt5 

200,745 

171,013 

126,756 

7,914 

(4,742) 

2,900 

(1,232) 

1,668 

530 

1,138 

107,410 

15,243 

(54,156) 

67,571 

926 

68,497 

1,668 

31,176 

32,844 

(1,978) 

30,866 

(14,546) 

(8,284) 

(30,592) 

11,589 

(3,264) 

6,500 

6,774 

5.25 

1.6 

1.5 

67.6 

28,964 

24,200 

23.4 

(11,412) 

151,658 

129,757 

92,721 

8,429 

(2,846) 

5,578 

(1,116) 

4,462 

470 

3,992 

71,430 

16,159 

(34,798) 

52,048 

743  

52,791 

4,462 

11,826 

16,288 

(2,954) 

13,334 

(4,190) 

(6,411) 

(20,158) 

2,871 

(2,441) 

11,459 

4,635 

4.2 

6.0 

5.6 

69.3 

19,176 

16,092 

16.9 

(6,618) 

126,159 

109,194 

77,108 

(555) 

(2,577) 

(2,864) 

1,486 

(1,378) 

589 

(1,967) 

57,458 

8,893 

(29,149) 

37,974 

(773) 

37,202 

(1,378) 

5,600 

17,960 

(2,316) 

15,644 

(5,544) 

(3,225) 

(14,842) 

6,300 

(3,006) 

2,042 

2,844 

3.50 

(3.23) 

(2.91) 

68.9 

14,609 

12,535 

13.2 

(8,567) 

98,749 

68,988 

4,705 

(1,382) 

3,313 

(1,802) 

1,511 

475 

1,036 

49,868 

(1,920) 

(8,048) 

37,060 

2,840 

39,900 

1,511 

(1,493) 

8,976 

(1,461) 

7,515 

(616) 

(1,052) 

(4,522) 

(586) 

(1,409) 

(3,156) 

(163) 

2.63 

1.73 

1.55 

69.7 

10,556 

8,271 

7.4 

(5,367) 

1  Staff costs excluding restructuring costs and charges associated with equity transactions accounted for as share-based payments. See note 5 of the financial statements.  

2  Operating profit before depreciation, amortisation, acquisition related consideration movements, the impact of fraudulent activity and other non-recurring items. 

3  See note 5 of the financial statements. 

4  See note 10 of the financial statements. 

5  Net debt excludes contingent consideration and share purchase obligations. See note 19 of the financial statements. 

92,890 

64,705 

5,381 

(60) 

5,332 

(1,384) 

3,948 

485 

3,463 

48,124 

9,903 

(18,714) 

37,070 

2,243 

39,313 

3,948 

(600) 

8,639 

(2,968) 

5,671 

(705) 

(1,736) 

(4,473) 

(763) 

(1,208) 

(2,609) 

(1,411) 

2.36 

5.99 

11.09 

69.1 

11,806 

5,066 

9.8 

(5,200) 

87 

Financial Statements 
88

Shareholder information

Final dividend

Ex-dividend date

Record date

Annual General Meeting 

Payment of 2017 final dividend

Interim dividend

Interim results announcement

Ex-dividend date

Record date

Payment of 2018 interim dividend

Preliminary results

2018 full-year results announcement

These dates are provisional and may be subject to change.

Annual General Meeting
The  venue  and  timing  of  the  Company’s  AGM  is  detailed  in  the 
notice  convening  the  AGM,  which  will  be  available  from  the 
Company’s website at www.next15.com.

Managing your shares and shareholder communications
The  Company’s  shareholder  register  is  maintained  by  its  registrar, 
Capita Asset Services. Information on how to manage your share-
holdings can be found at www.capitashareportal.com. Shareholders 
can  contact  Capita  Asset  Services  in  relation  to  all  administrative 
enquiries relating to their shares, such as a change of personal details, 
the loss of a share certificate, out-of-date dividend cheques, change 
of  dividend  payment  methods  and  to  apply  for  the  Dividend 
Reinvestment Plan. Shareholders who have not yet elected to receive 
shareholder  documentation  in  electronic  form  can  sign  up  by 
registering  at  www.capitashareportal.com.  Should  shareholders 
who  have  elected  for  electronic  communications  require  a  paper 
copy of any of the Company’s shareholder documentation, or wish to 
change their instructions, they should contact Capita Asset Services.

Registrars
Capita Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent 
BR3 4TU 

Telephone from the UK: 0871 664 0300 

Calls cost 12p per minute plus your phone company’s access charge. 
Lines are open Monday to Friday (9.00 a.m.–5.30 p.m.)

Telephone from overseas: +44 371 664 0300

E-mail: shareholderenquiries@capita.co.uk

Dividends
Dividends can be paid directly into your bank account. This is the 
easiest  way  for  shareholders  to  receive  dividend  payments  and 

29 June 2017

30 June 2017

21 June 2017

4 August 2017

September 2017

October 2017

October 2017

November 2017

April 2018

avoids the risk of lost or out-of-date cheques. A dividend mandate 
form is available from Capita Asset Services or at 
 www.capitashareportal.com.

If  you  are  a  UK  taxpayer,  please  note  that  the  government  has 
announced that from 6 April 2016 the Dividend Tax Credit has been 
replaced by a tax-free Dividend Allowance of £5,000. Any dividends 
received above this amount will be subject to taxation. Dividends 
paid on shares held within pensions and Individual Savings Accounts 
(‘ISAs’) will continue to be tax free. Further information can be found 
at  www.gov.uk/tax-on-dividends.  From  6  April,  the  ‘Dividend  Tax 
Voucher’ has been replaced by a ‘Dividend Confirmation’.

Capita  Asset  Services  is  also  able  to  pay  dividends  to  shareholder 
bank  accounts 
in  many  currencies  worldwide  through  the 
International  Payment  Service.  An  administrative  fee  will  be 
deducted from each dividend payment.

Further  details  can  be  obtained  from  Capita  Asset  Services  or  at 
www.international.capitaregistrars.com.

Dividend Reinvestment Plan
The Company operates a Dividend Reinvestment Plan (‘DRIP’) which 
enables shareholders to buy the Company’s shares on the London 
Stock Exchange with their cash dividend. Further information about 
the  DRIP  is  available  from  Capita  Asset  Services.  If  shareholders 
would  like  their  final  2017  and  future  dividends  to  qualify  for  the 
DRIP, completed application forms must be returned to the registrar 
by Monday 10 July 2017.

Shareholder fraud
Fraud is on the increase and many shareholders are targeted every 
year. If you have any reason to believe that you may have been the 
target of fraud, or attempted fraud, in relation to your shareholding, 
please contact Capita Asset Services immediately. 

More  detailed  information  can  be  found  on  the  FCA  website  at: 
w w w.fsa.gov.uk /consumerinformation/scamsandswindles/
investment_scams/boiler_room.

89

Advisers
Nominated adviser and brokers
Investec Bank
2 Gresham Street
London EC2V 2QP

Auditors
Deloitte LLP
2 New Street Square 
London EC4A 3BZ

Registered office
Next Fifteen Communications Group plc
75 Bermondsey Street 
London SE1 3XF 
T: +44 (0)20 7908 6444

Company number
01579589

Investor relations contact
Peter Harris
Chief Financial Officer
T: +44 (0)20 7908 6444

Bankers
HSBC Bank plc
8 Canada Square 
London E14 5HQ

Other InformationN

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Next Fifteen Communications Group plc
75 Bermondsey Street 
London SE1 3XF

T: +44 (0)20 7908 6444

www.next15.com