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NISSAN Annual Report 2011
01
Vision
Nissan: Enriching People’s Lives
Mission
Nissan provides unique and innovative automotive products and services that deliver superior
measurable values to all stakeholders* in alliance with Renault.
* Our stakeholders include customers, shareholders, employees, dealers and suppliers, as well as the communities where we work and operate.
This annual report presents financial results for the fiscal
period ending March 31, 2011. The report also provides
shareholders with insights into Nissan’s management team.
Through one-on-one interviews, various members of
executive management, including President and Chief
Executive Officer Carlos Ghosn, discuss the philosophy and
direction of Nissan.
Reports
Annual Report
http://www.nissan-global.com/EN/IR/LIBRARY/AR/
Sustainability Report
http://www.nissan-global.com/EN/COMPANY/CSR/LIBRARY/SR/
Profile
http://www.nissan-global.com/EN/IR/LIBRARY/PROFILE/
This annual report contains forward-looking statements on Nissan’s plans and
targets, and related operating investment, product planning and production
targets. Please note that there can be no assurance that these targets and
plans will actually be achieved. Achieving them will depend on many factors,
including Nissan’s activities and development as well as the dynamics of the
automobile industry worldwide and the global economy.
Contents
Financial Highlights
Mid-term Plan
Message from the CEO
Message from the COO
Message from the CRO
Message from the CFO
Strategies for Growth
Brand Power as a Pillar of Nissan’s Success
Nissan’s Sales Power Goals
Nissan Power 88
Performance
Fiscal 2010 Sales Performance
02
03
06
08
09
12
14
16
18
Fiscal 2011 Sales Outlook and New Technologies
20
Financial Review
Financial Statements
Corporate Data
Executives
21
25
29
Corporate Governance
Maintaining Trust Through Transparency
31
Information
45
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Highlights
NISSAN Annual Report 2011
02
For the years ended
2010
Mar. 31, 2011
2009
Mar. 31, 2010
2008
Mar. 31, 2009
2007
Mar. 31, 2008
2006
Mar. 31, 2007
Net sales1
Millions of yen
¥8,773,093
¥7,517,277
¥8,436,974
¥10,824,238
¥10,468,583
Operating income (loss)
Millions of yen
Ordinary income (loss)
Millions of yen
Net income (loss)
Millions of yen
Comprehensive income
Millions of yen
537,467
537,814
319,221
189,198
311,609
(137,921
)
790,830
776,939
207,747
(172,740
)
766,400
761,051
42,390
(233,709
)
482,261
460,796
—
—
—
—
Net assets
Millions of yen
3,273,783
3,015,105
2,926,053
3,849,443
3,876,994
Total assets
Millions of yen
10,736,693
10,214,820
10,239,540
11,939,482
12,402,208
Net assets per share
Yen
Basic net income (loss) per share
Yen
Diluted net income per share2
Yen
Net assets as a percentage
of total assets
Return on equity
%
%
Price earnings ratio3
Times
703.16
76.44
—
27.4
11.30
9.65
663.90
644.60
860.17
862.29
10.40
(57.38
)
117.76
112.33
—
26.5
1.59
77.02
—
25.6
(7.62
)
—
117.56
111.71
29.4
28.6
13.68
7.00
13.89
11.24
Cash flows
from operating activities
Cash flows
from investing activities
Cash flows
from financing activities
Cash and cash equivalents
at end of year
Net automotive
interest-bearing debt
Millions of yen
667,502
1,177,226
890,726
1,342,284
1,042,827
Millions of yen
(331,118
)
(496,532
)
(573,584
)
(867,623
)
(1,114,587
)
Millions of yen
110,575
(663,989
)
(135,013
)
(307,002
)
106,912
Millions of yen
1,153,453
761,495
746,912
584,102
469,388
Millions of yen
(293,254
)
29,658
387,882
(180,232
)
(254,638
)
Employees4, 5
( ) represents the number of part-time
employees not included in the above
numbers
Number
155,099
(27,816
159,398
(28,089
)
)
151,698
(17,600
)
157,624
(17,908
)
155,659
(20,107
)
160,422
(20,649
)
159,227
(21,308
)
163,099
(21,686
)
165,729
(20,607
)
169,299
(21,177
)
Notes: 1. Net sales are presented exclusive of consumption tax.
2. Diluted net income per share for the fiscal 2008 is not presented because a net loss per share was recorded although dilutive securities existed. Diluted net income per share for fiscal
2009 and fiscal 2010 is not presented because the Company had no securities with dilutive effects.
3. Price earnings ratio for fiscal 2008 is not presented because a net loss per share is recorded.
4. The number of part-time employees has been changed to present the average number of part-time employees for the fiscal 2008 compared with the year-end part-time employees for
the previous fiscal years.
5. Staff numbers, which are presented as the lower numbers in the “Employees” line, include those of unconsolidated subsidiaries accounted for by the equity method as reference data.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the CEO
NISSAN Annual Report 2011
03
Nissan Power 88:
Delivering the Full Potential
of the Company
Nissan Power 88 is the roadmap for our
company’s profitable growth. As we accelerate
our growth, we will bring more innovation and
excitement to our products and services, as well
as cleaner, more affordable cars for everyone
around the world.
Carlos Ghosn President and Chief Executive Officer
Nissan Power 88
Nissan’s new mid-term plan builds upon all the lessons learned, synergies developed and investments
made since 1999. Then, Nissan was lacking a shared vision and plagued by a lack of focus on the
crucial needs of its stakeholders. Today, Nissan has a clear, global vision, an established presence in all
major markets and segments, and the resources and the will to achieve its challenging objectives and
accelerate Nissan’s growth.
The name of our new mid-term plan—Nissan Power 88—underscores our engagement to achieve
our corporate goals. “Power” derives its significance from the strengths and efforts we will apply to our
brands and sales. Our commitment is to renew our focus on the overall customer experience, elevating
Nissan’s brand power and ensuring quality excellence for every person who buys a Nissan or Infiniti
vehicle. The measurable rewards from achieving our plan are denoted by “88.” We aim to achieve a
global market share of 8% and increase our corporate operating profit margin to a sustainable 8%.
As a six-year plan, Nissan Power 88 allows the benefit of long-term strategic planning and continuity
in operational decisions. The plan’s midpoint allows us to define measurable and precise priorities for
the next three years, as we chart our progress. The key contents of our plan focus on developing
leadership and profitability in growth markets worldwide, actively cultivating sustainable mobility
through electric vehicles and technologies that reduce emissions, and advancing mobility for all.
An Extensive Product Plan
Nissan’s product plan will deliver one new vehicle every six weeks, on average, during the next six
years. We are broadening our range of models for both the Nissan and Infiniti brands and eliminating
product overlaps. More dedicated vehicles for key growth markets, such as China, Brazil, Russia, India
and Indonesia, will allow personal mobility to become more accessible to those consumers who need it.
Nissan’s global product lineup is already wide and deep. During Nissan Power 88, we will launch a
total of 51 new models. In 1999, Nissan had 49 vehicles in its global product range, covering 77% of
markets and segments. Today we have 64 vehicles covering 80% of markets and segments. By 2016,
Nissan will have 66 Nissan and Infiniti vehicles in its global portfolio, covering 92% of segments and
markets worldwide. We will consolidate some models and add others. Our plan will also include the
development of more than 90 new advanced technologies, averaging 15 per year.
We will deliver a complete renewal of our popular global growth models.
We will widen our portfolio of Infiniti products.
We will address specific needs of Chinese customers by offering a broader range of Nissan and
Infiniti vehicles, and we are firm in our resolve to reach 10% market share in China.
Our versatile V-platform was designed to deliver stylish, high-quality, affordable vehicles to the global
Mid-term Plan
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Corporate Governance
Message from the CEO
NISSAN Annual Report 2011
04
marketplace. We will expand our V-platform range of global products to three models to help us reach
more than 1 million units from this platform in 2016.
We are focusing more attention on the price-entry segment to serve a growing number of customers
in the emerging markets, such as the BRICs and Indonesia.
Nissan’s longstanding presence in the commercial vehicle segment is also gaining momentum. By
fiscal 2016, Nissan will be the world’s leading light commercial vehicle manufacturer.
Clear Strategic Direction
Nissan Power 88 identifies six strategies as levers we will use to achieve results according to plan.
Pillar 1: Brand power
To strengthen Nissan’s brand power, we will expand our strengths in engineering and production to
the sales, marketing and ownership experience. We will also raise the level of interaction with our
customers to create a world-class standard of service that will help us build lasting relationships with
every Nissan and Infiniti vehicle customer. We recognize that having a stronger brand will help close
gaps with our top competitors in every measurable area, from revenue generation to overall opinion
and purchase intention.
Pillar 2: Sales power
Sales power in the mid-term plan refers to fully grasping the needs of customers in each market and
drastically raising sales volume and market share. Nissan currently has 6,000 major points of sales
globally. We will expand our retail network to 7,500 outlets in the mid-term plan period.
Nissan is now the leading Japanese brand in China, Russia and Mexico and is on track to become
the largest volume Asian brand in Europe by fiscal 2016. We are focusing our efforts to boost sales
power in Japan and the United States, as well as in the ASEAN region.
Pillar 3: Enhancing quality
Nissan aims to make steady progress in improving product quality. During Nissan Power 88, our aim
is to raise Nissan into the top group of global automakers in product quality and to elevate Infiniti to
leadership status among peer luxury products by fiscal 2016.
Pillar 4: Zero-emission leadership
No other global automaker is as engaged in comprehensive activities to advance the entire system
needed to make sustainable mobility a reality. Nissan is taking a leadership role in every aspect, from
the development of batteries, chargers and a vehicle lineup to electric grid studies, battery recycling
and the use of batteries for energy storage.
In 2011, Nissan will take the lead as the all-time volume leader in dedicated electric vehicle sales.
The Renault-Nissan Alliance is bringing seven more all-electric models to follow the successful
launch of the Nissan LEAF. The Alliance intends to put 1.5 million electric vehicles on roads
worldwide by 2016.
Nissan’s emphasis on sustainable mobility also encompasses the range of low-carbon and low-
emission technologies that support PURE DRIVE. For example, our proprietary hybrid technology will
be tailored to future Nissan and Infiniti models, and our next-generation Xtronic Continuously
Variable Transmission (CVT) will increase fuel efficiency in future Nissan vehicles and maintain our
status as the global leader in CVT technology.
Pillar 5: Business expansion
In 1999, Nissan’s global market share was 4.6%. In 2010, Nissan achieved a record 5.8%. For fiscal
2016, we are targeting a global share of 8%, supported by a steady tempo of a new product launch
on average every six weeks, a continued focus on growth markets, and the expansion of our Infiniti
and light commercial vehicle businesses.
We will concentrate on increasing our presence in Brazil, India and Russia, as well as in the next
wave of emerging markets, including the ASEAN 5—Indonesia, Thailand, Malaysia, the Philippines
and Vietnam.
Nissan is the top Japanese car maker in China with a 6.2% market share, and China will continue
to be Nissan’s largest single global market into the plan. In 2012, we will have nearly doubled our
Mid-term Plan
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Corporate Data
Corporate Governance
Message from the CEO
NISSAN Annual Report 2011
05
production capacity, to 1.2 million units, and we will further increase our capacity to be in line with
our goal of 10% market share. With our partner Dong Feng, we will continue to invest in more
products and dealers and together build our new local brand, Venucia.
In North America, we will invest to expand our manufacturing capacity and retain our number-one
position in Mexico, where Nissan leads the market with a 23.1% share.
In Brazil, where we have 1.2% market share, we target a minimum of 5% market share. We will
build a new plant in Brazil, with a capacity of 200,000 units as a first step.
In Europe, Nissan will become the largest volume Asian brand. In Russia, we aim to increase
Nissan’s market share to 7% by 2016.
In India, we will add five new models to be built in the new Alliance plant in Chennai, and we will
continue to expand our dealer network.
In ASEAN, Nissan Motor Thailand now serves as a strategic industrial base and export hub, and
we are concentrating on growth in Indonesia. We are increasing the annual production capacity of
our plant near Jakarta from 50,000 to 100,000 units to meet local demand. We aim to increase our
share in the ASEAN 5 from 5% today to 15% by 2016.
Pillar 6: Cost leadership
Since we implemented the Nissan Revival Plan, we have been successful in reducing costs by 5%
annually, due mainly to cross-functional monozukuri activities involving our supplier base. As our
production footprint is increasingly global, we will maintain this pace by enhancing and deepening
these activities in every Nissan production base across the regions, particularly in North America,
China, India and Russia.
By increasing the use of carry-over/carry-across parts and systems, we will further boost overall
platform efficiency. Platform and product synergies will be developed with all our partners, especially
in small and medium vehicle segments. And with the additional growth in volume, we expect to
realize greater cost efficiency. Evaluating not only purchased parts but also logistics and in-house
costs, we have set an objective to reduce the total cost by 5% each year.
In Japan, we will raise our yen revenue through increased vehicle sales and reduce our yen-based
costs through greater localization of parts supply to overseas plants. Enhancing our monozukuri
activities in Japan and across the regions is key to our cost-reduction efforts. Through these
activities, we will maintain our commitment to produce 1 million vehicles per year in Japan.
Leveraging Partner Strengths
Nissan’s performance will be enhanced by leveraging 12 years of successful collaboration within the
Renault-Nissan Alliance and its five established and productive partnerships. Through the Alliance’s
strategic cooperation with Daimler, Nissan will benefit from diesel engine and power train technologies,
including a supply of Mercedes-Benz engines for Infiniti vehicles. With AvtoVAZ in Russia, the Alliance
will take a 40% share in the Russian market, with investments in products and localized manufacturing
and sourcing. Our partnership with Dong Feng is critical to our reaching 10% market share in China.
With Ashok-Leyland in India, Nissan has a partner in the development and manufacture of light
commercial vehicles. And with Mitsubishi, we expanded the scope of our cooperation to develop a new
mini car joint venture.
The Right Plan for Nissan’s Future
In the global automotive industry, Nissan leads in zero-emission mobility, we lead in many emerging
markets and we lead in the number of stable, productive partnerships we have established to improve
our competitive position. Going forward, our aim is to enhance our brand power, sales power and the
quality of our products and services and to continue to lead the way in advancing sustainable mobility
and mobility for all. This is what Nissan Power 88 is about, and we are eager to get started and to
deliver the full potential of this company.
Carlos Ghosn
President and Chief Executive Officer
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the COO
NISSAN Annual Report 2011
06
The Fusion of Management
Power and Gemba Power
A massive earthquake and tsunami shook
Japan in March 2011. The disaster deeply
affected Nissan’s operations, but the company
has marshaled its forces in an all-out effort to
restore normalcy quickly. We are displaying
our monozukuri (manufacturing) excellence to
pursue further growth.
Toshiyuki Shiga Chief Operating Officer
Shifting Gears from Recovery to Growth
Fiscal 2010 was a year in which Nissan intended to shift gears from recovery to growth. We
accomplished a number of challenging goals. Some examples are full-fledged production of our global
compact car, Nissan March, in Thailand, and the start-up of our Chennai Plant in India; the expansion of
our PURE DRIVE lineup, including the introduction of the Fuga HEV equipped with our original hybrid
technology; and the launch of the Nissan LEAF, representing our zero-emission leadership, in Japan,
the United States and Europe. At the same time, we executed all the tasks defined in our Recovery
Plan, such as promoting localization to increase resilience against a strong Japanese yen, cutting costs
to counter raw material price hikes and improving the profitability of each product. As a result, we
increased our market share in nearly all the regions and main markets that we operate in, and our
global sales reached a record high of 4.185 million units.
Reacting Quickly to Unprecedented Natural Disaster
Natural calamity struck Japan on March 11, 2011, when the company was about to resume a growth
trajectory after recuperating from the global financial and economic crisis that began in 2008. The
impact of the catastrophe was far bigger than we initially imagined. We suffered the loss of five
employees and associates in our group, including affiliates and dealers. Some 17% of our outlets in
Japan were damaged in the Tohoku region where the quake was centered. Facilities collapsed or were
damaged at the Tochigi Plant and the Iwaki Plant nearest to the epicenter.
Despite the phenomenal devastation, Nissan responded with swift and focused actions as we have
done in the past. The disaster response simulations we have carried out regularly served us particularly
well. By envisioning a full range of potential situations arising from a major disaster and preparing for
them, we successfully enabled ourselves to take prompt actions when the time came.
At a time of disaster, it is essential to make speedy decisions while grasping the latest situation,
including details on employees’ safety and damage caused, and to take appropriate actions based on
this. We launched the Global Disaster Control Headquarters just 15 minutes after the earthquake
occurred. The team immediately gathered and assessed damage while overseeing restoration efforts at
various facilities. The management power that Nissan has been building over the years was on full
display in the initial stages. Hundreds of people from other plants were mobilized to take part in
restoration work at affected facilities. Thanks to their hard work, we restarted production at all our
vehicle plants in Japan one month after the earthquake. The Iwaki Plant, which was the hardest hit,
resumed full operations on May 17, and is ready to produce at a pre-earthquake level as long as
necessary parts are supplied.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the COO
NISSAN Annual Report 2011
07
The Global Disaster Control Headquarters gave guidance not only in Japan, but also to our
operations in other regions around the world to promote necessary actions. Management power
backed by speedy decision-making and the power of the gemba—the actual sites where we
accomplish our jobs—were supported by all the individuals who fulfilled their duties. Their contributions
came together at a global level and drove the recovery efforts.
Many challenges still lie ahead. Some parts suppliers have yet to restore their operations. Our supply
chain requires rehabilitation. This experience has instructed us in the necessity of an actionable BCP
(business continuity plan) that encompasses all our suppliers, including those in the second and third
tiers. Development of a more robust supply chain and comprehensive risk management are imperative
in making our business more sustainable.
True Monozukuri Excellence
The recent tragedy did more than confront us with challenges. It also let us rediscover Japanese
strength. Through the impressive dedication of the people involved in the auto industry, I recognized the
monozukuri power of Japan—the power of its craftsmanship. Every person focused single-mindedly on
his or her responsibilities. This focus and organizational strength are at the heart of Japanese
monozukuri.
Nissan’s recovery is proving to be faster and stronger than initially expected. Despite a tough
business climate in the fourth quarter of fiscal 2010, characterized by an exchange rate of ¥82.3 to the
dollar and climbing raw material prices in addition to the earthquake’s impact, our consolidated
operating profit stood at ¥537.5 billion, a 72.5% increase year-on-year, and our operating margin grew
to 6.1% for the full year. This is a true demonstration of Nissan’s monozukuri power and the solidarity
of its people.
Our restoration efforts are the very embodiment of the Nissan Way, “The power comes from inside.”
Swift initial action coupled with all-out efforts by each employee deserves commendation. Initiatives led
by the Recovery Committee, which capitalized on its experience in mitigating the impact on our global
business of the global financial and economic crisis from 2008 on, also served as a strong driver.
Further Leaps Forward
Nissan’s main challenges in fiscal 2011 are the speedy restarting of full production and the pursuit of
further growth. Total global industry volume is projected to reach 76 million units, an increase of 4.7%
from fiscal 2010. Based on this assumption, we expect our global sales volume to reach 4.6 million
units, a 9.9% year-on-year climb, and our global market share to climb to 6.1%.
Fiscal 2011 is the first year of our new mid-term plan, Nissan Power 88. We are coping with the
aftermath of the earthquake with an effective crisis response. Our management power and gemba
power manifested in face of the recent crisis are certain to drive the company forward toward growth at
an accelerated pace. You can expect Nissan to continue to grow.
Toshiyuki Shiga
Chief Operating Officer
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the CRO
NISSAN Annual Report 2011
08
Colin Dodge
Chief Recovery Officer
Steps Toward Full Restoration
Nissan has been making companywide efforts to restore its business since the
earthquake that struck northeastern Japan on March 11. Immediately after the disaster
we launched our Global Disaster Control Headquarters to manage the recovery in Japan
itself. Meanwhile, the Recovery Committee that I lead was tapped to coordinate our global
recovery actions, in particular the work of optimizing the entire supply chain and making
cost adjustments.
Soon after March 11 the Recovery Committee began holding weekly meetings. Here
we made decisions on a number of key directions for the company to take toward the full
recovery of its operations. For example, we are moving to a so-called push production
stance. This means that we produce as many vehicles as we can with available supplies
and take any necessary actions to avoid stoppage.
We are placing priority on the development of new products as we slow spending other
than investment toward our recovery. To speed up the decision-making process on
recovery-related spending, we have modified our DOA, or delegation of authority, rules for
a limited period. And across the board we have moved to reduce expenses. All of these
committee decisions have been swiftly broadcast throughout the Nissan organization.
Japan was, of course, the nation directly damaged by the March 11 disaster, but the
impact on our business was felt in all regions. Nissan’s manufacturing operations are
thoroughly global in nature, and disruption to the supply structure in Japan spreads
quickly through our supply chain all around the world. In the past months Nissan has been
implementing countermeasures in every region where it does business.
In Europe, for example, where we maintain production bases in the United Kingdom,
Spain and Russia, we took steps immediately after the quake to ensure supplies of
needed parts. The European regional team worked closely with the Japan side to share
information about the status of the Japan-sourced parts supply, swiftly reflecting these
updates in the regional supply side. The level of depth and accuracy of this information
sharing has been truly amazing. It has allowed us to constantly update our regional
production forecast, so that we can align our production calendar with conditions in
production sites in Japan.
Of course, any impact on production will have a direct effect on the sales side. For this
reason, Nissan is making its best efforts to minimize expenses in all regions. In addition to
reducing general and administrative spending, we immediately implemented cuts in
service support expenses and overtime payments and froze new hiring. We also carefully
reviewed the vehicle pipeline, reduced advertising and other fixed marketing expenses,
and cut sales incentives on a per-model basis. Nissan’s sales and marketing teams have
been conducting various proactive measures, such as the “keep warm program” intended
to retain customers during the lead time from order to delivery. As a fundamental
approach, we continued to deliver information transparently on our situation after taking
orders, keeping customers informed about our problems in production and about
forecasts for vehicle delivery based on the latest situation. In addition to these delivery
status updates, we also provided a variety of information on Nissan, thereby maintaining
frequent contact with our customers to establish stronger relationships with them.
Nissan’s thorough management of the supply chain and tight control of expenses are
evident not just in Europe, but also in the United States and all the other regions where
we operate. All our regional operations have worked together to produce very effective
measures and implement them in a short timeframe. This has moved us steadily toward
full recovery. We will continue working toward this goal and aiming for further growth in
the future.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the CFO
NISSAN Annual Report 2011
09
Moving Powerfully into
Nissan’s Future
Nissan was well positioned to recover from the
financial crisis and recorded its best year ever in
fiscal 2010. The company has responded swiftly
and surely to the March 11 disaster, and is now
positioned to fully transition from recovery mode
to sustainable growth.
Joseph G. Peter Chief Financial Officer
A Year of Record Performance
Nissan’s performance in fiscal 2010 was comprehensively solid. We made progress in all of the key
metrics of our business. First, Nissan’s global sales reached 4,185,000 units. This was up 19.1% from
fiscal 2009 and represents an all-time record for our company. Another record was our full-year global
market share of 5.8%, the highest level we have achieved since we began tracking this.
Even more encouraging was that our growth was broad based. We enjoyed double-digit growth or
record share achievements in a number of individual markets around the world, including key ones like
the United States and China—which last year became our single largest market, with more than a
million units sold.
Turning specifically to the financial metrics, we saw consolidated net revenues reach ¥8.8 trillion, up
16.7% from the previous year. Operating profit stood at ¥537.5 billion, reflecting an operating profit
margin of 6.1%, and was up 72.5% from fiscal 2009. Our net income was ¥319.2 billion, for a net
income margin of 3.6%. This was fully ¥276.8 billion higher than in fiscal 2009. Additionally, we saw
strong automotive free cash flow of ¥459.3 billion. As a result, we eliminated automotive net debt and
moved to a net cash position of ¥293.3 billion.
It is important to note that none of these successes came at the expense of our longer-term
priorities. During fiscal 2010, we remained committed to the launch of affordable zero-emission cars,
our ongoing expansion in China, the rollout of low-emission PURE DRIVE technologies and expanded
participation in affordable transportation segments in line with our strategy to offer mobility for all.
It was a very solid year for Nissan, and these results were all the more striking for being achieved in
a very challenging business environment that included adverse foreign exchange movements,
escalating raw material prices and, at the close of the year, the March 11 earthquake and tsunami that
devastated northeastern Japan.
Sure-Footed Responses to March 11
Unfortunately, this natural disaster threw us back into “recovery mode.” As we entered fiscal 2011, the
priority for us was to re-establish normal operations as quickly as possible to maintain our positive
momentum. Nissan is well positioned for success in this regard thanks to the DNA of our company,
which has evolved and been enhanced through previous bouts of adversity. We naturally work in a
collaborative manner, across both functional and regional boundaries, and we have a bias toward
action.
Our actions after this latest crisis hit were no different. We were very focused and utilized people
from across the organization. Immediately after the earthquake hit, Nissan’s Global Disaster Control
Headquarters, led by our COO, was convened to evaluate the impact on our operations and to oversee
Mid-term Plan
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Corporate Governance
Message from the CFO
NISSAN Annual Report 2011
10
the restoration activities. As a result of these actions, we were able to restart vehicle production at all
our vehicle plants in Japan one month after the earthquake, on April 11, and our Iwaki engine plant—
the hardest hit due to its proximity to the epicenter—achieved full production capability in mid-May. We
have tackled supply chain disruptions by working closely with our suppliers, supporting their recovery
actions and securing alternative sources for parts and components as needed, and we have proactively
implemented companywide power conservation efforts in preparation for potential electricity shortages
in Japan this summer.
I must stress that Nissan is not playing things by ear as it reacts to these all-new crisis conditions.
Most of the steps we have taken in response to the March 11 disaster have been continuations of
strategies, priorities and plans that were already in place.
One example of this is the localization strategy we have been pursuing to better balance our
manufacturing and sourcing footprint to our sales footprint. Our actions in this area date back to the
start of the financial crisis in 2008, when our primary objectives were to reduce volatility from foreign
currency movements, particularly the appreciating yen, and to reduce cost. These strategies and
initiatives are in various stages of implementation. For example, in fiscal 2010, we launched the
localized production and sales of the V-platform global compact car in Thailand, India, China and
Mexico. In January of this year, we made public our plan to increase the localized production mix of fully
built-up units from approximately 69% in 2010 to 85% by 2015 in the Americas. This includes the
shift of production of the next generation Rogue from Japan to Smyrna, Tennessee, in 2013, as well as
production in Smyrna of the Nissan LEAF and the new Infiniti JX in 2012. We also announced that in
North America, we will reduce by 50% the amount of bought-out parts coming from Japan by the end
of fiscal 2013.
The second example relates to our focus on a strong balance sheet and sustained free cash flow
generation. Nissan went into the post-3/11 phase on more solid footing than at the time of the 2008
financial crisis. Over the past two years, our actions to prioritize free cash flow, eliminate automotive net
debt and reduce our reliance on short-term debt have provided a sound foundation for us to navigate
the current challenge.
We are learning fresh lessons from the earthquake, too. Moving forward we will be modifying our
purchasing process to enhance our business continuity plan at the parts level, particularly for critical
components, and to mitigate potential supply risk concentration beyond the Tier 1 level. These are
evolutionary kaizen changes, though, as opposed to fundamental shifts in our sourcing strategy.
Looking to a Powerful Future for Nissan
In fiscal 2011 we launch our new mid-term plan, Nissan Power 88. My main task will be to work with
the leadership team to insure that Nissan continues to deliver exceptional business results. As we
embark on this new plan, we have a tremendous opportunity to grow our business both through
geographical expansion and from a product portfolio and new technology perspective. This will require
continued investment in new products, factories and distribution networks, and a key part of my job is
making sure we have the capital to continue growing our business.
In this regard, we will continue the actions pursued over the past two years to prioritize sustained
free cash flow generation and to strengthen our balance sheet by increasing automotive net cash.
These efforts will involve close cooperation among the company’s leadership and its various teams to
put in place a business model with appropriate operational efficiency objectives, thus ensuring profit
growth and sustained positive free cash flow along with the expected volume and revenue growth.
The “88” in the new business plan’s name refers to the results of achieving our plan. Our goals are to
increase global market share to 8% and operating profit margin to a sustainable 8% as soon as
possible. These are in no way contradictory; there is no question of balancing one against the other. We
have to accept the premise that growth in our sales volume or market share must lead to higher
profitability, if not immediately, then in the very near term—otherwise we should not invest to achieve
that growth. At Nissan, we have implemented a very disciplined process to ensure that we carefully
scrutinize our investments, proceeding only when we have confidence that they will enhance
profitability and corporate value.
We also have a robust business planning process in which we review our strategies, as well as risks
and opportunities, in the context of our changing business environment. This lets us identify areas in
our plans that need increased focus and to identify opportunities for improvement. In this way, we can
react to what is happening in our business on a real-time basis and respond quickly and effectively to
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Message from the CFO
NISSAN Annual Report 2011
11
changing conditions. We have put this capability successfully to the test during the changes in the
market and business environment following the financial crisis touched off in 2008 and, more recently,
following the March 11 earthquake in Japan.
The ultimate barometer of any management team’s performance is in the value it has created for
shareholders. This is a responsibility that I take very seriously. The Nissan Power 88 strategies and
objectives are designed to significantly enhance shareholder value through business growth that will
drive increased revenue and profits, as well as strong sustained free cash flow generation, allowing us
to continue to strengthen our balance sheet. Reflecting our confidence in this plan, we announced in
June our intention to increase our fiscal 2011 dividend 100% from last year to ¥20 per share. Over
the Power 88 period, Nissan’s dividend policy will target a minimum payout ratio of 25% of net income,
which encompasses our objectives to improve our credit rating and strengthen our balance sheet.
Under this policy, we project that the dividend per share amount will increase during the course of
Nissan Power 88.
Joseph G. Peter
Chief Financial Officer
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Strategies for Growth
NISSAN Annual Report 2011
12
Brand Power as a Pillar
of Nissan’s Success
Andy Palmer Executive Vice President
As Nissan moves into the Nissan Power
88 period, it is taking a fresh look at the
importance of its brand and crafting a
comprehensive strategy to make its brand
work sustainably and interactively for the
success of the company.
Accurate Takes on Customer Needs
Automotive customer perceptions and behaviors are constantly shifting, based on news and people’s
expectations for the future—particularly their financial stability. I believe that the strength of Nissan is its ability
to predict and react quickly to those changes, modifying its products and communication to the new reality.
Our product planning process is robust, and today we have a compelling lineup of vehicles to offer to
the market—and the market is responding strongly. We enjoyed tremendous sales in fiscal 2010
across the board. In China we recorded our first-ever year with more than a million units sold, and we
gained market share in several other key global markets.
Now, with our aggressive new mid-term plan, Nissan Power 88, we are ready to take our success to
the next stage. Nissan Power 88 includes ambitious but reachable targets including 8% global market
share by 2016. There are many ways we intend to achieve this.
As one example of our ability to recognize new customer needs, we see a growing desire for luxury
vehicles in emerging markets, and we will be launching sales of our luxury Infiniti brand in Indonesia,
Malaysia, Singapore and Mexico. You will also see us establishing new markets, most profoundly with
our electric vehicle (EV) offerings. Zero-emission mobility is set to be a key concept for us, and we will
take this beyond the Nissan LEAF, introducing EV options in the commercial and luxury segments. We
will be communicating this technology to consumers in profoundly new ways.
Luxury and Hospitality
One priority in the coming years will be to widen our Infiniti portfolio. The time is right for us to focus on
Infiniti, and our work here will be intense and multifaceted.
First, we will strengthen the product portfolio in both body types and engine types. Our Infiniti offerings
will include the world’s first luxury all-electric sedan and we will enter the luxury compact segment. We will
also launch a brand new family of engines, both diesel and gasoline, to deliver the environmental
performance expected of a premium brand without sacrificing our “Inspired Performance.”
Second, we will extend our reach to customers around the world, aggressively pursuing retail
deployment in multiple new countries and extending our existing dealer networks. All new dealers will
comply with a consistent global standard, ensuring that Infiniti brings uncompromising hospitality to the
luxury car segment.
Ambitious growth needs to be funded by profitable vehicles. By 2016 we aim to grow Infiniti sales
from the 2010 level of 150,000 to a 10% global market share among facing luxury segments, which
would represent 500,000 vehicles. This will make the brand a powerful driver of profit for Nissan as
well as a halo product line enhancing our overall image. I expect Infiniti to be a major force in the global
luxury market and for many more customers to experience our hospitality and performance.
Poised for Global Growth
Every car we bring to the market is important. Nissan’s brand positioning statement reflects cars for
everyone. Our product portfolio will grow significantly over Nissan Power 88, with a new vehicle
launching every six weeks on average for the next six years. We identify some of these products as
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Strategies for Growth
NISSAN Annual Report 2011
13
“global growth models,” and our intent is to make these the top sellers in their segments in all markets
where they are sold. We dedicate more time, engineering resources and marketing power to ensure the
success of these models. At the same time, by reducing vehicle complexity, we aim to bring more
choice to the customer with lower overall investment per product.
The V-platform is emblematic of this direction toward efficiency in our product portfolio. We have
launched the V-platform in all four of its mother markets: Thailand, India, China and Mexico. The
March/Micra, produced in all four plants, has been launched locally and as an export model to Japan,
the Middle East and Europe. We set ambitious targets for this platform and to date we have surpassed
every one of them. Through 2011, I expect V-platform to be a major driver in our growth. As we add a
third upper body to this platform, I expect that its success will become still more profound in the more
developed markets. We have engineered V-platform from the ground up with cost consciousness in
mind, limiting its scope to three distinct upper bodies. With these three options and over 1 million
vehicles per year, we deliver profitable sales. In this way Nissan is showing that small vehicles can be
profit drivers when executed smartly.
The Innovation Behind Our Brand
Over the past 12 months, the customer mindset toward Nissan has shown significant change. At the
most basic level, we can see it in our market share performance. More subtly, we can also see
customers recognize Nissan as a company of innovation, most vividly demonstrated by the launch and
marketing of the all-electric Nissan LEAF. We are proud to have staked out a leadership role in this
field, and we will not be letting up in our creation of brand value through zero-emission vehicles.
The Nissan LEAF is a quintessential product contributing to our brand, an adventurous exploration
of new automotive areas. We have a similarly adventurous product in our GT-R supercar, with its raw
excitement. As our branding efforts progress, we will make it clear that vehicles like these are a core
part of what it is that makes us Nissan. Innovation is a fundamental part of our DNA, and the Nissan
LEAF makes this clear.
Combine this with the excitement we bring through our products and the breadth of our product
range and I believe that we will start to see a progressive recognition of what Nissan stands for—
innovation and excitement for our customers. Throughout the Nissan Power 88 period, it is our
commitment to improving the perception of our brand to a top level.
The Stories that We Tell
Creating a good brand relies on creating good products; but that is not all. In Nissan Power 88, we
position brand improvement as one of the most critical points to support our growth and we will carry
out a wide range of efforts to achieve this.
Internally, we have changed our organization, erasing the lines between our marketing and
communications functions and integrating them tightly into the organization that executes our products.
This structure allows the voice of the customer to directly shape our products and vice versa, allows our
marketeers to communicate the merits of the products more effectively. Today’s customer sees
marketing and communications as indistinguishable, thanks to digital and social media channels that
merge companies’ advertising outreach with the customer’s ability to provide direct feedback.
Consumers are also helping each other to shape company brands through peer-based communication.
Brand is not just about television commercials: people are more sophisticated than that and marketing
to them requires more sophisticated methods that build more lasting brand cachet.
Externally, meanwhile, we are focusing on telling engaging stories about our products and
technologies. Our global website is now home to the Nissan Global Media Center, presenting
information on all aspects of our business—stories on the individuals who drive our innovation, updates
on our recovery from the March 11 earthquake and insight into all stages of the development process.
We have plans to publish these stories in multiple languages going forward.
During the Nissan Power 88 period, we intend to strengthen our brand power in ways that clearly
reflect the strengths of the products we bring to each segment and each market. This power will lead
directly to performance for the company as a whole. Our intention during the mid-term plan is to
position ourselves against the best brands in each segment. We will demonstrate results through our
transaction prices and market share, ensuring that they reflect the strengths of the products we bring
to each segment. I am confident that our concrete, well-defined actions toward these goals will build
even more compelling Nissan and Infiniti brands.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Strategies for Growth
NISSAN Annual Report 2011
14
Nissan’s Sales Power
Goals
Takao Katagiri Executive Vice President
In a period of expected worldwide expansion
for the auto industry, Nissan aims to
increase its sales volume and market share
globally, responding appropriately to the
varying needs of customers.
Strategically Responding to the Changing Market
Projected changes in the global auto industry in the next six years show that the total industry volume
(TIV) in emerging markets is expected to grow not only in the BRICs, or Brazil, Russia, India and China,
but also in ASEAN countries like Thailand and Indonesia, due to accelerated motorization in those
countries.
In the mature markets, the TIV is estimated to remain unchanged in Japan and to recover in North
America, one of our main markets, boosted by population growth. The TIV in the European market also
seems to be on the rise due to the economic recovery and increased demand in Eastern European
countries. Overall, the global auto market is expected to continuously expand.
Nissan has announced its new mid-term plan, Nissan Power 88, a roadmap for our growth from
2011 to 2016. In this plan, we aim to significantly increase our global market share from 5.8% in fiscal
2010 to 8%, grasping growing auto demand more effectively than our competitors.
One of our strategies to achieve this aggressive numerical target is increased sales power. This
means expanding the sales force to get more Nissan vehicles in the hands of our customers, as well as
increasing our service strength to boost customer satisfaction with their life with cars, and thereby to
create and strengthen bonds between them and the Nissan brand. Specifically, we want to expand the
sales network in terms of both quantity and quality and to provide people with more satisfying
experiences in every aspect where they come into contact with the Nissan brand, while also
responding adequately to the wide-ranging needs of customers in every market. It is essential in our
strategy to secure both quantity and quality simultaneously to ensure our targeted growth.
Sales Network Quantity
In the next six years, automobile demand is projected to expand at an accelerated pace, mainly in the
emerging markets. In order to quickly respond to changing market conditions, Nissan needs to create
sales bases in regions where customer needs exist. It is also important to secure service facilities for
vehicle inspection and repair, as well as human resources with customer service skills. We will expand
the quantity of our sales network by increasing the number of dealer outlets and service facilities.
Nissan currently has 6,000 major sales locations around the world. We will expand our retail network
to 7,500 outlets by 2016. To secure human resources to manage these dealerships, we will
aggressively attract leading investors and business managers with experience and high motivation by
showing them the potential of Nissan franchises. Utilizing our marketing and service know-how gained
in mature markets, such as those in developed economies, we will also build a system to appropriately
respond to customer needs.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Strategies for Growth
NISSAN Annual Report 2011
15
Sales Network Quality
In pursuing improvements in the quality of our sales networks, Nissan will focus its efforts mainly in
mature markets where the networks are already firmly established. Regarding every situation where the
customer is involved in as an opportunity to improve quality, we will seek to provide a satisfying
purchase experience. We will also offer after-sales service that helps enhance customers’ feelings of
safety and satisfaction as part of our development of a sales network that creates and strengthens
bonds with customers so that they will choose Nissan again when it is time to replace a vehicle.
In mature markets like Japan and Europe, about 90% of the demand for new vehicles is
replacement demand. For instance, there are about 6 million Nissan vehicles owned in Japan. It is
important to make those current owners choose Nissan again the next time they replace their cars. For
this reason, we have to strengthen the bond between them and the Nissan brand and to enhance their
satisfaction through close communication and timely provision of service. For Nissan, the customer
retention rate is an important metric for measuring the quality of the sales network.
Needless to say, our bond with customers is important in emerging countries, too. There is less
replacement demand in these markets for the time being, but the number of customers’ lifetime vehicle
purchases is higher as buyers are younger on average. From a long-term viewpoint, it is therefore
critical to increase the customer retention rate in emerging countries as well.
In order to go beyond our competitors in terms of quality improvement, we will have to pursue
superiority in every element of our sales companies and dealers, including management capacity,
human resources, financial power and facilities. Toward this end, we will increase our efforts to compile
the network management know-how and quality improvement measures and systems developed
specifically for various markets, sharing them and further enhancing them in all regions where we do
business.
Nissan today is the No. 1 Japanese auto brand in China, Russia and Mexico. We will continue to
move forward: our aim is to be the No. 1 Asian brand in Europe in terms of sales volume by fiscal 2016.
We are also working on to significantly improving sales power in Japan, the United States and ASEAN
countries.
The role of sales power in Nissan’s mid-term plan is to ensure our medium- and long-term growth.
We will accomplish this by significantly increasing our sales volume and market share through the
expansion of our sales network in terms of both quantity and quality.
Mid-term Plan
Nissan Power 88
Performance
Corporate Data
Corporate Governance
NISSAN Annual Report 2011
16
Nissan announced a wide-ranging, six-year business plan that will accelerate the company’s growth
across new markets and segments. The plan for fiscal years 2011 to 2016, called Nissan Power 88, is
effective from June 2011.
The name of the plan emphasizes key corporate goals: Nissan will renew its focus on the overall
customer experience through actions that elevate its brands’ power and sales power. By the end of
fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate
operating profit to a sustainable 8%.
POWER
Brand
&
sales power
8
8
Global market share
by FY16 (%)
Sustainable COP (%)
Highlights of Nissan Power 88 reflect Nissan’s clear, global vision and strategic direction through
fiscal 2016:
• Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for
six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets
and segments.
• The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-
emission technologies that support PURE DRIVE. Cumulative electric vehicle sales for the Renault-
Nissan Alliance will reach 1.5 million units.
• “Mobility for all” will expand with dedicated new cars and light commercial vehicles (LCVs)
developed for entry-level segments and emerging markets.
• Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.
• Nissan will increase investments in its brands and retail networks to enhance its customers’ entire
ownership experience.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Nissan Power 88
NISSAN Annual Report 2011
17
Nissan Power 88 identifies six strategies as levers the company will use to achieve results according
to plan. The six strategies are as follows.
Pillar 1
Strengthening brand power
Pillar 2
To strengthen Nissan’s brand power, the company will expand its strengths in engineering and
production to the sales, marketing and ownership experience. Nissan will raise the level of interaction
with its customers to create a world-class standard of service that will help build lasting relationships
with every Nissan and Infiniti car owner.
Enhancing sales power
Pillar 1
Pillar 3
Strengthening brand power
Enhancing quality
Pillar 2
Pillar 1
Pillar 4
Enhancing sales power
Strengthening brand power
Optimizing Nissan’s zero-emission leadership
Sales power in the mid-term plan refers to fully grasping the needs of customers in each market and
drastically raising sales volume and market share.
Enhancing quality
Accelerating growth through business expansion
Enhancing sales power
Pillar 3
Pillar 5
Pillar 2
Pillar 1
Pillar 4
Pillar 6
Pillar 3
Strengthening brand power
Optimizing Nissan’s zero-emission leadership
Cost leadership
Enhancing quality
Nissan aims to make steady progress in improving product quality. During Nissan Power 88, its aim is
to raise Nissan into the top group of global automakers in product quality and to elevate Infiniti to
leadership status among peer luxury products by fiscal 2016.
Pillar 2
Pillar 5
Pillar 4
Pillar 1
Pillar 3
Pillar 6
Pillar 5
Pillar 2
Pillar 4
Pillar 1
Pillar 6
Pillar 3
Pillar 5
Enhancing sales power
Accelerating growth through business expansion
Optimizing Nissan’s zero-emission leadership
Strengthening brand power
Enhancing quality
Cost leadership
Accelerating growth through business expansion
Enhancing sales power
Optimizing Nissan’s zero-emission leadership
Strengthening brand power
Cost leadership
Enhancing quality
Accelerating growth through business expansion
Nissan will take the lead as the all-time volume leader in dedicated electric vehicle sales. The Alliance is
bringing seven more all-electric models to follow the successful launch of the Nissan LEAF. Nissan’s
Pillar 2
EV lineup will include a light commercial vehicle and an all-electric premium car, to be launched by
Infiniti in 2014.
Pillar 4
Pillar 6
Optimizing Nissan’s zero-emission leadership
Cost leadership
Enhancing sales power
Pillar 3
Enhancing quality
Pillar 5
Accelerating growth through business expansion
Pillar 4
Pillar 6
The fifth pillar of the plan relates to the company’s strategies for business expansion.
Optimizing Nissan’s zero-emission leadership
Cost leadership
In 1999, Nissan’s global market share was 4.6%. In 2010, Nissan achieved a record 5.8%.
For fiscal 2016, Nissan is targeting 8%.
Accelerating growth through business expansion
Pillar 5
Pillar 6
Cost leadership
Growth in any market is not possible without a high level of cost competitiveness, so the sixth pillar of
the plan is cost leadership. Since Nissan implemented the Nissan Revival Plan, the company has
been successful in reducing costs by 5% annually, due mainly to cross-functional monozukuri
activities involving its supplier base.
Mid-term Plan
Performance
Fiscal 2010 Sales Performance
Corporate Data
Corporate Governance
NISSAN Annual Report 2011
18
Fiscal 2010 Overview
Fiscal 2010 sales results came to 4,185,000 units, up 19.1% year-on-year. For the fourth quarter of
fiscal 2010 alone, global sales totaled 1,170,000 units, which was an increase of 15.6% from the
same period in fiscal year 2009. For the full fiscal year, Nissan’s sales outperformed the 12.6% of
global total industry volume (TIV) growth, which resulted in an overall market share of 5.8%.
In fiscal 2010, Nissan had a solid product offensive. The company launched ten all-new models
globally, including its first zero-emission, affordable car, the Nissan LEAF. In particular, the Nissan LEAF
received good evaluations from consumers, environmentalists and society in general, winning many
awards such as the European Car of the Year 2011 and the 2011 World Car of the Year.
G L O B A L R E T A I L S A L E S V O L U M E
Global retail sales
Market share
(Units: thousands)
5,000
4,000
3,000
2,000
1,000
0
3,389
3,569
3,483
3,770
3,411
5.6%
5.6%
5.4%
5.4%
5.5%
3,057
5.3%
2,771
5.0%
3,515
+3.0%
5.5%
4,185
+19.1%
5.8%
4,600
+9.9%
6.1%
’02
’03
’04
’05
’06
’07
’08
’09
’10
’11
(Forecast)
(%)
8
7
6
5
4
3
Japan
In Japan, Nissan’s sales decreased 4.7% to 600,000 units, but
market share increased 0.1% to 13.0%. In Japan, Nissan launched
the new small SUV Juke in June 2010, the Serena in November
2010 and the Moco minicar in
February 2011, all of which
recorded good sales.
Serena
North America
In North America, Nissan’s total sales volume increased 16.6% to
1,245,000 units.
In the United States, sales volume increased by 17.3% to
RETAIL SALES IN JAPAN
(Units: thousands)
1,200
900
600
300
0
630
600
−4.7%
610
+1.7%
’09
’10
’11
(Forecast)
RETAIL SALES IN UNITED STATES
(Units: thousands)
1,200
966
+17.3%
1,040
+7.7%
966,000 units, and market
share grew from 7.6% to 8.0%.
For the fourth quarter of fiscal
2010 alone, sales volume in the
United States increased 25.0%
to 285,000, and market share
reached 9.3%, a historical high
for Nissan.
900
600
300
0
Quest
824824
’09
’10
’11
(Forecast)
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Fiscal 2010 Sales Performance
NISSAN Annual Report 2011
19
Sales in Mexico increased 20.2% to 195,000 units and sales in
Canada increased 3.5% to 83,300 units.
Fuel-efficient models like the Rogue, Sentra and Altima
contributed to sales in North America.
In the United States, the company launched the QX in June
2010, Nissan LEAF in December 2010, Quest in January 2011,
and Murano CrossCabriolet and NV series in March 2011.
Europe
In Europe, Nissan’s sales increased 19.3% to 607,000 units though
the TIV decreased 0.5% in fiscal 2010. As a result, Nissan’s market
share reached 3.3%. Sales in Russia increased 84.9% to 102,500
units. Sales in Western Europe
increased 10.6% due mainly to
the Qashqai and the Juke, which
was newly launched in
September.
RETAIL SALES IN EUROPE
(Units: thousands)
1,200
900
600
509
670
+10.4%
607
+19.3%
300
0
Juke
’09
’10
’11
(Forecast)
China
In China, Nissan sales volume grew 35.5% to 1,024,000 units,
outperforming TIV growth of 31.6%, and Nissan’s market share
improved to 6.2%. Teana, Sylphy and Qashqai contributed to strong
sales in China in fiscal 2010.
RETAIL SALES IN CHINA
(Units: thousands)
1,200
1,024
+35.5%
1,150
+12.3%
900
600
300
0
Sylphy
756
’09
’10
’11
(Forecast)
Other Markets
In other markets, sales increased 28.2% to 709,000 units. Sales in
Latin America increased 65.7% to 169,000 units. Sales in Thailand
increased 87.6% to 64,900 units and sales in Indonesia also
increased 65.4% to 42,600
units. March/Micra sales in
Thailand and India contributed
to sales in other markets.
March/Micra
RETAIL SALES IN OTHER MARKETS
(Units: thousands)
1,200
900
600
300
0
610
840
+18.5%
+18.5%
709
+28.2%
553553
’09
’10
’11
(Forecast)
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Fiscal 2011 Sales Outlook and New Technologies
NISSAN Annual Report 2011
20
Fiscal 2011 Overview
The company expects global sales to reach 4,600,000 units, an increase of 9.9% from the prior year.
The assumption for global TIV is 76 million units. The company’s market share is expected to rise 0.3
points to 6.1%.
In Japan, Nissan plans to sell 610,000 units in fiscal 2011, an increase of 1.7% from fiscal 2010.
The Lafesta Highway STAR, which was launched in June, will contribute to sales in Japan.
In North America, Nissan assumes 6.8% growth in sales volume from the previous year, and 7.7%
sales volume growth is expected in United States. We plan to launch new Infiniti model in the United
States.
In Europe, Nissan plans for 10.4% sales volume growth though we assume 2.7% volume increase in
TIV. Front-wheel and rear-wheel drive NV400 series will be launched in Europe.
In China, Nissan will get 12.3% sales volume growth though TIV growth is 9.4%. We will be able to
increase market share in fiscal 2011.
Nissan plans to grow significantly by 18.5% in other regions.
(All figures are based on the forecast as of June 23, 2011.)
Lafesta Highway STAR
NV400
Tiida
New Technologies
In fiscal 2011, we will introduce many new technologies.
• A new 3-cylinder downsized direct-injection engine equipped with a supercharger delivers the
world’s top-level fuel efficiency among gasoline-powered cars.
• Around View Monitor, which is well received by the market, is now enhanced to detect moving
objects and notify the driver.
• A new technology named Back-up Collision Intervention assists when you are backing up the car
by activating a brake when another vehicle gets in your way.
• An engine we jointly developed with Renault enjoys class-leading fuel economy and dynamic
performance.
We are introducing a large number of innovative technologies and products.
New 3-cylinder engine
Moving Object Detection
Back-up Collision Intervention
New diesel engine
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Review
NISSAN Annual Report 2011
21
Fiscal 2010 Financial Performance
Net sales
For fiscal year 2010, consolidated net revenues increased 16.7%,
to ¥8.773 trillion, which reflected sales volume increase in spite of
the strong yen.
N E T S A L E S
(Billions of yen)
12,000
10,824.2
Operating profit
Consolidated operating profit totaled ¥537.5 billion, which was
improved 72.5% from last year. In comparison to last year’s
consolidated operating profit, the variance was due to the following
factors:
• Foreign exchange rate movements resulted in a ¥147.5 billion
negative impact. By currency, the majority of this variance was
due to the impact of the U.S. dollar at ¥117.3 billion, the
Russian ruble at ¥17.7 billion and the Canadian dollar at ¥1.8
billion.
• Net purchasing cost reduction efforts were a positive ¥105.8
billion. This included the negative impact from the increase in
raw material and energy cost by ¥85.2 billion.
• Volume and mix was a positive ¥433.1 billion due to the
increase in global sales volume.
• The increase in marketing and sales expenses was a negative
¥191.5 billion. This mainly came from the sales incentive
increase related to sales volume increase.
• R&D costs increased ¥18.5 billion.
• Sales financing contributed a positive ¥29.5 billion. This was
due mainly to improved borrowing costs across the globe and
lower credit loss ratio compared to fiscal year 2009.
• The remaining variance was a positive ¥15 billion, due mainly to
the increase in profit from affiliated companies.
I M P A C T O N O P E R A T I N G P R O F I T
(Billions of yen)
–191.5
9,400.0
8,773.1
8,437.0
8,437.0
7,517.3
9,000
6,000
3,000
0
’07
’08
’09
’10
’11
(Forecast)
O P E R A T I N G P R O F I T
(Billions of yen)
1,200
900
600
300
0
−300
790.8
790.8
537.5
537.5
460.0
311.6
–137.9
(Forecast)
’07
’08
’09
’10
’11
–19.8 –18.5
–11.7
–7.1
537.5
+29.5
+32.2
+21.4
311.6
311.6
-147.5
–147.5
–85.2
+433.1
+191.0
FY09
O.P.
FOREX
Raw
material
/energy
cost
Purch.
cost
reduction
Volume/
mix
Selling
exp.
Resale of
returned
lease
vehicles
R&D
exp.
Mfg.
exp.
Warranty
exp.
Sales
finance
AFL
After sales
&
others
FY10
O.P.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Review
NISSAN Annual Report 2011
22
N E T I N C O M E
(Billions of yen)
600
450
300
150
0
−150
−300
482.3
319.2
270.0
42.4
–233.7
’07
’08
’09
’10
’11
(Forecast)
Net income
Net non-operating profit improved ¥104.2 billion from negative
¥103.9 billion to ¥0.3 billion in fiscal 2010. The positive impact
came from the equity in earnings of affiliates by ¥93.6 billion, from
negative ¥50.6 billion to positive ¥43.0 billion in fiscal 2010. As a
result, ordinary profit totaled ¥537.8 billion, which was improved by
¥330.1 billion from ¥207.7 billion in fiscal 2009.
Net extraordinary losses totaled ¥57.7 billion, an improvement of
¥8.4 billion from the previous year’s loss of ¥66.1 billion. This
improvement was due mainly to the positive impacts such as sales/
disposal of fixed assets (an increase of ¥16.8 billion), impairment
loss on fixed assets (a decrease of ¥24.8 billion) and special
addition to retirement benefits (a decrease of ¥11.1 billion), despite
the negative impact of ¥39.6 billion from the earthquake impact in
fiscal 2010.
Taxes totaled ¥132.1 billion, an increase of ¥40.6 billion from
fiscal 2009. Minority interests had a negative contribution of ¥28.8
billion in fiscal 2010.
Net income reached ¥319.2 billion, an increase of ¥276.8 billion
from fiscal 2009.
Financial Position
Balance sheet
Current assets increased by 13.7% to ¥6,345.8 billion compared to March 31, 2010. This was mainly
due to increases in cash on hand and in banks by ¥196.4 billion, sales finance receivables by ¥101
billion, securities by ¥107.4 billion and merchandise and finished goods by ¥100.6 billion.
Fixed assets decreased by 5.3% to ¥4,390.9 billion compared to March 31, 2010. This was mainly
due to the decrease in machinery, equipment and vehicles, which was a net of ¥139.5 billion.
As a result, total assets increased by 5.1% to ¥10,736.7 billion compared to March 31, 2010.
Current liabilities increased by 13.6% to ¥4,380.5 billion compared to March 31, 2010. This was
mainly due to increases in trade notes and accounts payable by ¥180.2 billion, short-term borrowing by
¥243.7 billion and current portion of long-term borrowings by ¥238.3 billion, offsetting the decrease of
current portion of bonds by ¥319.9 billion. Long-term liabilities decreased by 7.8% to ¥3,082.4 billion
compared to March 31, 2010. This was mainly due to a decrease in long-term borrowing by ¥369.5
billion.
Net assets increased by 8.6% to ¥3,273.8 billion, compared to ¥3,015.1 billion as of March 31,
2010. This was mainly due to net income of ¥319.2 billion and a negative change in translation
adjustments by ¥173.1 billion.
Free cash flow and net debt (auto business)
For fiscal year 2010, Nissan achieved a positive free cash flow of ¥459.3 billion. At the end of fiscal
year 2010, our net automotive debt improved significantly from last year to a net cash of ¥293.3. The
debt structure has also improved, since the company reduced its reliance on short-term borrowing.
We continue to maintain a close focus on our inventory of new vehicles. Inventory stood at 610,000
units at the end of fiscal 2010. The company continues to manage inventory carefully, in order to limit
its impact on free cash flow.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Review
NISSAN Annual Report 2011
23
Credit rating
Nissan’s long-term credit rating with R&I is A with a stable outlook. S&P’s long-term credit rating for
Nissan is BBB+ with a stable outlook. Nissan’s rating with Moody’s is Baa1 with a positive outlook.
C O R P O R A T E R A T I N G S
Aa3
A1
A2
A3
Baa1
Baa2
Baa3
Ba1
R&I
S&P
Moody’s
AA-
A+
A
A-
BBB+
BBB
BBB-
BB+
10/03
4/04
10/04
4/05
10/05
4/06
10/06
4/07
10/07
4/08
10/08
4/09
10/09
4/10
10/10
4/11
7/11
Sales finance
Due to the increase in retail sales, total financial assets of the sales finance segment increased by
1.3% to ¥4,414.3 billion from ¥4,355.9 billion in fiscal 2010. The sales finance segment generated
¥100.4 billion in operating profits in fiscal 2010, up from ¥77.5 billion in fiscal 2009. The improvement
in profitability was due to improved borrowing rates and lower credit loss ratio compared to the prior
year.
Investment policy
Capital expenditures totaled ¥312 billion, which was 3.6% of net revenue. Despite the economic crisis,
the company used capital expenditures in order to ensure Nissan’s future competitiveness. For fiscal
year 2010, the company invested committed to strategic initiatives, such as the zero-emission Nissan
LEAF electric vehicle and the V-platform Global Compact Car.
R&D expenditures totaled ¥399.3 billion. These funds were used to develop new technologies and
products. One of the company’s strengths is its extensive collaboration and development structure with
Renault’s R&D team, resulting from the Alliance.
Nissan plans more than 90 new advanced technologies, averaging 15 per year during our mid-term
plan, by 2016.
R & D E X P E N D I T U R E S
(Billions of yen)
R&D
% of net revenue
448
465
458
456
4.8%
354
4.4%
300
398
4.6%
4.7%
4.4%
4.2%
5.4%
386
5.1%
399.3
4.6%
600
450
300
150
0
(%)
8
6
4
2
0
460
4.9%
(Forecast)
’02
’03
’04
’05
’06
’07
’08
’09
’10
’11
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Review
NISSAN Annual Report 2011
24
Dividend
Nissan’s strategic actions reflect not only its long-term vision as a global company that creates
sustainable value but also show the company’s commitment to maximizing total shareholder return.
Based on the current state of the industry and weighing in the risks and opportunities for this year,
Nissan reinstated dividend payments for fiscal year 2010 at ¥10 for the full year (¥5 for the interim
and ¥5 at year-end).
Nissan plans to increase the fiscal 2011 dividend to ¥20 for the full year. Beyond fiscal 2011 and
over the mid-term plan, our dividend policy will target a minimum payout ratio of 25% of net income.
D I V I D E N D
(Dividend per share, in yen)
60
45
30
15
0
40
34
29
24
19
14
11
10
0
20
(Forecast)
’02
’03
’04
’05
’06
’07
’08
’09
’10
’11
Fiscal 2011 Outlook
In light of the outlook for fiscal 2011, the company filed its forecast with the Tokyo Stock Exchange on
June 23. Assumptions included retail unit sales of 4,600,000 units, which is an increase of 9.9% from
the prior year, and foreign exchange rates of ¥80 to the dollar and ¥115 to the euro.
• Net revenues are expected to be ¥9,400 billion.
• Operating income is expected to be ¥460 billion.
• Net income is forecasted to be ¥270 billion.
• R&D expenses will amount to ¥460 billion.
• Capital expenditures are expected to be ¥410 billion.
The evolution in operating profit, compared to the fiscal 2010 results, is mainly linked to seven key
factors:
• The unfavorable foreign exchange is expected to be a negative ¥135 billion.
• The increase in raw material and energy costs is expected to be a negative ¥155 billion.
• Marketing and Sales expenses are expected to be a negative ¥112 billion due to normalization of
fixed expenses, such as advertising costs and the rise in incentives as volume increases.
• R&D expense is expected to increase as a negative impact of ¥62 billion.
• Purchasing cost reduction is expected to be a positive ¥200 billion.
• Volume and mix should be a positive of ¥190 billion due to the anticipated increase in sales
volume.
• Others are a negative ¥3.5 billion, including several items.
In fiscal 2010, risks include raw material price hikes, global economic growth slowdown and
electricity shortage in Japan. Opportunities include emerging market sales, Alliance synergies, and the
mid-term plan.
(All figures for fiscal 2011 are forecasts, as of June 23, 2011.)
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Statements
NISSAN Annual Report 2011
25
Consolidated Balance Sheets
Assets
Current assets
Cash on hand and in banks
Trade notes and accounts receivable
Sales finance receivables
Securities
Merchandise and finished goods
Work in process
Raw materials and supplies
Deferred tax assets
Other
Allowance for doubtful accounts
Total current assets
Fixed assets
Property, plant and equipment
Buildings and structures, net
Machinery, equipment and vehicles, net
Land
Construction in progress
Other, net
Total property, plant and equipment
Intangible fixed assets
Investments and other assets
Investment securities
Long-term loans receivable
Deferred tax assets
Other
Allowance for doubtful accounts
Total investments and other assets
Total fixed assets
Total assets
(Millions of yen)
Prior Fiscal Year
As of March 31, 2010
Current Fiscal Year
As of March 31, 2011
802,410
641,154
2,645,853
50,641
540,407
127,190
134,681
229,093
500,434
(91,453
)
5,580,410
679,829
1,980,991
675,029
125,792
396,488
3,858,129
143,911
268,755
11,125
133,666
223,696
(4,872
)
632,370
998,822
738,950
2,746,836
158,012
641,055
139,529
201,649
283,789
519,148
(81,955
)
6,345,835
645,414
1,841,480
659,985
98,663
391,500
3,637,042
133,769
381,549
17,147
69,711
155,993
(4,353
)
620,047
4,634,410
10,214,820
4,390,858
10,736,693
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Statements
NISSAN Annual Report 2011
26
Consolidated Balance Sheets
Liabilities
Current liabilities
Trade notes and accounts payable
Short-term borrowings
Current portion of long-term borrowings
Commercial papers
Current portion of bonds
Lease obligations
Accrued expenses
Deferred tax liabilities
Accrued warranty costs
Accrual for loss on disaster
Other
Total current liabilities
Long-term liabilities
Bonds
Long-term borrowings
Lease obligations
Deferred tax liabilities
Accrued warranty costs
Accrued retirement benefits
Accrued directors’ retirement benefits
Other
Total long-term liabilities
Total liabilities
Net assets
Shareholders’ equity
Common stock
Capital surplus
Retained earnings
Treasury stock
Total shareholders’ equity
Accumulated other comprehensive income
Unrealized holding gain and loss on securities
Unrealized gain and loss from hedging instruments
Adjustment for revaluation of the accounts of the consolidated subsidiaries
based on general price level accounting
Unfunded retirement benefit obligation of foreign subsidiaries
Translation adjustments
Total accumulated other comprehensive income
Share subscription rights
Minority interests
Total net assets
Total liabilities and net assets
(Millions of yen)
Prior Fiscal Year
As of March 31, 2010
Current Fiscal Year
As of March 31, 2011
1,001,287
1,181,469
349,427
695,655
174,393
407,130
64,984
523,444
114
76,816
ー
563,608
3,856,858
507,142
1,791,983
86,552
445,299
102,516
175,638
1,303
232,424
3,342,857
7,199,715
605,814
804,470
2,456,523
(267,841
)
3,598,966
1,045
(4,012
)
(13,945
)
1,115
(875,818
)
(891,615
)
2,387
305,367
3,015,105
10,214,820
593,095
933,976
256,601
87,280
77,598
580,350
116
85,688
12,128
572,244
4,380,545
640,850
1,422,478
67,135
463,347
98,668
182,155
914
206,818
3,082,365
7,462,910
605,814
804,470
2,733,253
(162,024
)
3,981,513
20,862
1,904
)
(13,945
�
ー
(1,048,919
)
)
(1,040,098
2,415
329,953
3,273,783
10,736,693
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Statements
NISSAN Annual Report 2011
27
Consolidated Statements of Income
Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Advertising expenses
Service costs
Provision for warranty costs
Other selling expenses
Salaries and wages
Retirement benefit expenses
Supplies
Depreciation and amortization
Provision for doubtful accounts
Amortization of goodwill
Other
Total selling, general and administrative expenses
Operating income
Non-operating income
Interest income
Dividends income
Equity in earnings of affiliates
Derivative income
Miscellaneous income
Total non-operating income
Non-operating expenses
Interest expense
Equity in losses of affiliates
Amortization of net retirement benefit obligation at transition
Exchange loss
Derivative loss
Miscellaneous expenses
Total non-operating expenses
Ordinary income
Special gains
Gain on sales of fixed assets
Gain on sales of investment securities
Gain on dilution resulting from restructuring of domestic dealers
Other
Total special gains
Special losses
Loss on sale of fixed assets
Loss on disposal of fixed assets
Impairment loss
Write-down of investments and receivables
Loss on adjustment for changes of accounting standard for asset retirement obligations
Loss on disaster
Special addition to retirement benefits
Other
Total special losses
Income before income taxes and minority interests
Income taxes-current
Income taxes-deferred
Total income taxes
Income before minority interests
Income attributable to minority interests
Net income
(Millions of yen)
Prior Fiscal Year
From April 1, 2009
To March 31, 2010
Current Fiscal Year
From April 1, 2010
To March 31, 2011
7,517,277
6,146,219
1,371,058
158,451
63,031
81,764
87,378
337,872
28,223
5,177
65,289
45,984
6,221
180,059
1,059,449
311,609
12,805
2,963
—
—
13,358
29,126
28,995
50,587
10,905
10,554
11,251
20,696
132,988
207,747
8,473
3,080
3,921
5,078
20,552
2,469
17,439
35,682
5,783
—
—
18,344
6,962
86,679
141,620
112,825
)
(21,285
91,540
—
7,690
42,390
8,773,093
7,155,100
1,617,993
187,490
52,865
93,842
118,304
333,824
21,906
6,369
56,860
21,425
5,786
181,855
1,080,526
537,467
14,551
1,045
43,022
14,102
13,883
86,603
28,357
—
10,671
28,854
�—
18,374
86,256
537,814
18,571
2,458
—
6,960
27,989
4,164
8,957
10,891
2,350
3,808
39,605
7,200
8,687
85,662
480,141
90,223
41,904
132,127
348,014
28,793
319,221
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Financial Statements
NISSAN Annual Report 2011
28
Consolidated Statements of Cash Flows
Cash flows from operating activities
Income before income taxes and minority interests
Depreciation and amortization (for fixed assets excluding leased vehicles)
Depreciation and amortization (for other assets)
Depreciation and amortization (for leased vehicles)
Impairment loss
Loss on disaster
Increase (decrease) in allowance for doubtful receivables
Unrealized loss on investments
Provision for residual value risk of leased vehicles (net changes)
Interest and dividend income
Interest expense
Loss (gain) on sales of fixed assets
Loss on disposal of fixed assets
Loss (gain) on sales of investment securities
Loss (gain) on dilution resulting from restructuring of domestic dealers
Decrease (increase) in trade notes and accounts receivable
Decrease (increase) in sales finance receivables
Decrease (increase) in inventories
Increase (decrease) in trade notes and accounts payable
Amortization of net retirement benefit obligation at transition
Retirement benefit expenses
Retirement benefit payments made against related accrual
Other
Subtotal
Interest and dividends received
Interest paid
Income taxes (paid) refund
Net cash provided by operating activities
Cash flows from investing activities
Net decrease (increase) in short-term investments
Purchases of fixed assets
Proceeds from sales of fixed assets
Purchase of leased vehicles
Proceeds from sales of leased vehicles
Payments of long-term loans receivable
Collection of long-term loans receivable
Purchase of investment securities
Proceeds from sales of investment securities
Proceeds from sales of subsidiaries' shares resulting in changes in the scope of consolidation
Net decrease (increase) in restricted cash
Other
Net cash used in investing activities
Cash flows from financing activities
Net increase (decrease) in short-term borrowings
Proceeds from long-term borrowings
Proceeds from issuance of bonds
Repayment of long-term borrowings
Redemption of bonds
Proceeds from minority shareholders
Purchase of treasury stock
Repayment of lease obligations
Cash dividends paid
Cash dividends paid to minority shareholders
Net cash used in financing activities
Effects of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of the period
Increase due to inclusion in consolidation
Decrease due to exclusion from consolidation
Cash and cash equivalents at end of the period
(Millions of yen)
Prior Fiscal Year
From April 1, 2009
To March 31, 2010
Current Fiscal Year
From April 1, 2010
To March 31, 2011
141,620
397,553
21,086
242,375
35,682
ー
(4,818
)
5,252
(31,594
)
(15,768
)
108,179
(6,004
)
17,439
(2,092
)
(3,921
)
(196,302
)
5,079
(16,425
)
461,428
10,905
63,683
(83,917
)
92,673
1,242,113
16,126
(107,529
)
26,516
1,177,226
(77,979
)
(275,740
)
49,791
(498,933
)
367,669
(12,885
)
16,609
(19,104
)
3,307
7,922
(57,189
(496,532
)
)
(773,286
)
847,540
316,414
(751,393
)
(216,936
)
1,937
(54
)
(85,424
)
—
)
)
)
(2,787
(663,989
(2,239
14,466
746,912
149
)
(32
761,495
480,141
404,673
19,554
208,221
10,891
19,785
(3,032
)
(14,291
(15,596
)
)
80,933
(14,407
)
8,957
(2,422
)
�ー
(131,116
(319,874
(208,924
)
)
)
329,918
10,671
53,668
(33,675
)
)
(7,826
876,249
13,625
(81,641
)
)
(140,731
667,502
82,847
(281,952
)
59,120
(601,702
)
335,727
(29,343
)
13,251
(12,221
)
1,846
ー
�90,074
11,235
(331,118
)
360,057
724,529
233,087
(705,607
(394,147
)
)
4,116
(13
)
(87,401
)
(20,922
)
(3,124
110,575
(60,315
386,644
)
)
761,495
5,314
ー
1,153,453
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Executives
NISSAN Annual Report 2011
29
Board of Directors and Auditors
Executive Committee Members
Representative Board Members
Carlos Ghosn
President and Chairman
Toshiyuki Shiga
Hiroto Saikawa
Board Members
Colin Dodge
Mitsuhiko Yamashita
Hidetoshi Imazu
Carlos Tavares
Jean-Baptiste Duzan
Katsumi Nakamura
Auditors
Masahiko Aoki
Toshiyuki Nakamura
Mikio Nakura
Takemoto Ohto
(As of June 29, 2011)
Carlos Ghosn
Toshiyuki Shiga
Hiroto Saikawa
Colin Dodge
Mitsuhiko Yamashita
Hidetoshi Imazu
Andy Palmer
Joseph G. Peter
Takao Katagiri
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Executives
Corporate Officers
NISSAN Annual Report 2011
30
President and Chief Executive Officer
Senior Vice Presidents
Corporate Vice Presidents
Shiro Nakamura
Hitoshi Kawaguchi
Minoru Shinohara
Kazumasa Katoh
Atsushi Shizuta
Yasuhiro Yamauchi
Shigeaki Kato
Greg Kelly
Masaaki Nishizawa
Akira Sakurai
Carlos Ghosn*
Chief Operating Officer
Toshiyuki Shiga*
External and Government Affairs
Intellectual Asset Management
Design
Corporate Governance
Global Internal Audit
Executive Vice Presidents
Hiroto Saikawa*
Region: Japan, Asia
Purchasing
Colin Dodge*
Region: AMIE (Africa, Middle East, India, Europe)
Region: Americas
Mitsuhiko Yamashita*
Research and Development
TCSX (Total Customer Satisfaction Function)
Hidetoshi Imazu*
Manufacturing and SCM
Andy Palmer*
Global Product Planning
Global Program Management
Global Market Intelligence
Global IS
Global Infiniti Business Unit
Global Marketing Communications
Global Corporate Planning (Incl. OEM Business)
Joseph G. Peter*
Finance
Control
IR
M&A Support
Global Sales Finance Business Unit
Takao Katagiri*
Global Sales
Global Aftersales
Global LCV Business Unit
Global Zero Emission Business Unit
Global Battery Business Unit
Global Strategic Price Entry Vehicle Business Unit
Japan Marketing & Sales
* Executive Committee Members
Asako Hoshino
Akira Sato
Shoichi Miyatani
Celso Guiotoko
Thomas Lane
Gilles Normand
Joji Tagawa
Toshifumi Hirai
Atsushi Hirose
Hideyuki Sakamoto
Shunichi Toyomasu
Tsuyoshi Yamaguchi
Makoto Yoshimoto
Takao Asami
Vincent Cobee
Shohei Kimura
John Martin
Hideto Murakami
Shuichi Nishimura
Toru Saito
Yusuke Takahashi
Hiroshi Karube
Toshiaki Otani
Hideaki Watanabe
Simon Sproule
Motohiro Matsumura
Norio Ota
Rakesh Kochhar
Fellows
Kimio Tomita
Haruyoshi Kumura
(As of June 29, 2011)
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Maintaining Trust Through Transparency
NISSAN Annual Report 2011
31
Corporate governance is one of the important responsibilities of the Company’s management, and its
most important role is to clarify the duties and responsibilities of the members of the management
team. At the Company, clear management objectives and policies are published for the benefit of the
shareholders and investors, and achievements and results are announced early and with as much
transparency as possible. The enhancement of corporate governance by full and fair disclosure is the
responsibility of management.
Internal Control Systems and Compliance
Internal Control Systems for Fair, Transparent Business
Nissan places high value on transparency, both internally and externally, in its corporate management.
We focus consistently on the implementation of efficient management for the purpose of achieving
clear and quantifiable commitments. In line with this principle, and in accordance with Japan’s Company
Law and its related regulations, the Board of Directors has decided on the Internal Control Systems to
pursue these goals and on its own basic policy. The board continually monitors the implementation
status of these systems and the policy, making adjustments and improvements as necessary. One
board member has also been assigned to oversee the Internal Control Systems as a whole.
Nissan has adopted a system under which the Board of Statutory Auditors oversees the Board of
Directors. The Statutory Auditors attend board and other key meetings, and also carry out interviews
with board members to audit their activities. The Statutory Auditors regularly receive reports on the
results of inspections and plans for future audits from independent accounting auditors, as well as
exchange information to confirm these reports. The Statutory Auditors also receive regular reports from
the Global Internal Audit Office, making use of this information for their own audits.
A Legal Framework Supporting Ethical Business Activities
Nissan’s CSR approach is founded on compliance. We produced the Nissan Global Code of Conduct in
2001, outlining a set of guidelines for all employees of the Nissan Group worldwide. In addition, three
regional Compliance Committees have been established as supports to a global system for preventing
incidents of illegal and unethical behavior. The committees work together to maintain and promote our
high compliance standards.
N I S S A N ’ S I N T E R N A L G O V E R N A N C E S Y S T E M
appointment/
dismissal
appointment/
dismissal
Board of Statutory Auditors
(incl. outside statutory auditors)
audit
Shareholders
appointment/
dismissal
Board of Directors
(incl. outside director)
report
Executive Committee
cooperation
Global Internal Audit Office
audit
Independent Auditors
report
Operations Committee
direction/
supervision/
approval
report/
proposal
Management Committees
Each Function
Group Companies
Internal Control Committee
Compliance Committee
Information Security Committee
Risk Management Function
Crisis Management Committee
CSR Steering Committee
training/education/
implementation
Global Educational Activities to Promote Compliance
As a means of fostering compliance awareness throughout the company, Nissan has established
groups and placed officers in charge of promoting compliance policy in each region where it operates.
We place special emphasis on education to ensure that all employees have a correct understanding of
the Code of Conduct and, as a result, make fair, transparent judgments in the course of their duties.
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Maintaining Trust Through Transparency
NISSAN Annual Report 2011
32
To ensure full understanding of the code in Japan, all employees, including executives, take an
e-learning or video training course based on the Japanese version of the Nissan Code of Conduct—
“Our Promises,” instituted in April 2004—after which they sign an agreement to abide by it. We revised
parts of the code in 2010 in response to legal amendments and have been retraining our employees
since fiscal 2010 to further strengthen the spirit of compliance within the company.
Education programs to promote compliance are held regularly for all employees in North America,
and a set of universal guidelines has been drawn up for each country in Europe. Compliance-related
training is also being carried out in the General Overseas Markets based on guidelines that take into
account conditions in each of those countries. Moreover, all Group-affiliated companies have
introduced their own codes based on the Nissan Code of Conduct.
Additionally, we have created sets of internal regulations covering the global prevention of insider
trading and the management of personal information. Nissan seeks to heighten awareness of
compliance companywide through such measures as well as various education and training programs.
Our Stance Against Discrimination and Harassment
Item 6 of Nissan’s Global Code of Conduct, “Value Diversity and Provide Equal Opportunity,” is our
requirement to accept, value and respect the diversity to be found among our employees, business
partners, customers and communities where we do business, and to reject discrimination and
harassment in all their forms, no matter how minor they may be. Nissan executives and employees
must respect the human rights of others, and may not discriminate against nor harass others based on
race, nationality, gender, religion, physical capability, age, place of origin or other reason; nor may they
allow such a situation to go unchecked if discovered. We also work to ensure that all employees, both
male and female, can work in an environment free from sexual and other forms of harassment.
Internal Reporting System for Corporate Soundness
Nissan employs the Easy Voice System to promote the spirit of compliance among employees and
facilitate sound business practices. This internal reporting mechanism allows employees to submit
opinions, questions or requests to the company. It has played an instrumental role in creating a self-
managed, compliance-oriented corporate culture. This system, which offers full protection to any
persons offering information in accordance with Japan’s Whistleblower Protection Act of April 2006,
has been put in place in all Nissan Group companies in Japan. Similar systems have been put in place
in other Nissan Group companies worldwide.
F I S C A L 2 0 1 1 G L O B A L C O M P L I A N C E C O M M I T T E E O R G A N I Z A T I O N
NML Board of Directors
Operations Committee
Global Compliance Committee
Global Compliance Officer
Japan, Asia Pacific
Management Committee
Japan, Asia Pacific
Compliance Committee
Americas
Management Committee
Americas
Compliance Committee
Africa, Middle East, India, Europe
Management Committee
Africa, Middle East, India, Europe
Compliance Committee
Nissan Motor Co., Ltd. Compliance Committee
Affiliated Companies Compliance Committee
Dealers Compliance Committee
Nissan Motor Co., Ltd.
Divisional Compliance
Committee
A compliance committee has been established in each region under
the governance of the global compliance officer. The committees are
responsible for discovering compliance violations at an early stage
through internal auditing or reports, for solving problems, and for
maintaining and improving internal awareness of the Code of Conduct.
Efficient, Independent Internal Audits
Nissan has established a global internal audit unit, an independent Department under the direct control of
the Chief Operating Officer (COO), to handle internal auditing tasks. Under control of the Chief Internal
Audit Officer (CIAO), audit teams set up in each region carry out efficient and effective auditing of
Nissan’s activities on a group wide and global basis. Audits are implemented based on an audit plan
approved by the Operations Committee and the results are reported to the COO and other related parties.
Additionally, the audit plan and the results are also reported to Statutory Auditors on a regular basis.
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Maintaining Trust Through Transparency
NISSAN Annual Report 2011
33
Ensuring Personal Information Protection and Reinforcing Information Security
Aware of our social responsibility to properly handle customers’ personal information, Nissan has set up
internal systems, rules and procedures for handling personal data in full compliance with Japan’s
Personal Information Protection Act. All companies in Japan associated with Nissan are taking similar
steps. Moreover, Nissan shares with Group companies worldwide its Information Security Policy as its
basis to reinforce overall information security. We have also established an Information Security
Committee, which implements measures as necessary to further strengthen information security to
prevent information leaks and other such incidents. Furthermore, we regularly carry out various inhouse
programs to thoroughly educate and motivate employees to uphold their responsibilities in this regard.
The Principle and Approach to Corporate Risk Management
For Nissan, the term risk refers to any factor that may prevent the Nissan Group from achieving its
business objectives. By detecting risk as early as possible, examining it, planning the necessary
measures to address it and implementing those measures, we work to minimize the materialization of
risk and the impact of damage if it is realized. Risk management must be a real-world activity closely
linked at all times with concrete measures. Based on its Global Risk Management Policy, Nissan carries
out activities on a comprehensive, group wide basis.
In order to respond swiftly to changes in its business environment, Nissan set up the department in
charge of risk management, which carries out annual interviews of corporate officers, carefully
investigates various potential risks, evaluate impact, frequency and control level and revises the
Corporate Risk Map. An executive-level committee makes decisions on corporate risks that should be
handled at the corporate level and designates “risk owners” to manage the risk. Under the leadership of
these owners, appropriate countermeasures are developed and implemented. Additionally, the board
member in charge of internal controls (currently, the COO) regularly reports to the Board of Directors
on progress being made.
With respect to individual business risks, each division is responsible for taking the preventive
measures necessary to minimize the frequency of risk and its impact when realized as their own
business activities. The divisions also prepare emergency measures to put in place when risk factors do
materialize. Nissan Group companies in Japan and overseas are strengthening communication and
sharing basic processes and tools for risk management, as well as related information, throughout the
Group.
Additionally, a “Corporate Risk Management” website was launched on Nissan’s intranet in 2009,
which puts out risk management information to Nissan employees in regions including the United
States and Europe and major subsidiaries in Japan.
Nissan continuously carries out measures including anti-seismic reinforcement of facilities,
improvement of its business continuity plan (BCP) and simulation training. These measures helped us
minimize physical damage of our facilities and smoothly start up the Global Disaster Control
Headquarters following the March 11, 2011 earthquake in Japan. We constantly shared up-to-date
information through the headquarters, conducting consistent actions throughout the company, thus
helping the effective recovery of our value chain from suppliers to dealers. Furthermore, we are
addressing the issue of how to manage the electricity shortages expected this summer and we aim to
achieve both power saving and business continuity.
Risk Management Measures & Actions
1. Risks Related to Financial Market
1) Liquidity
Automotive
Liquidity risk is one of the major risks facing any business and the 2008–9 global credit crisis has
heightened the importance of managing this risk. Nissan recognizes this risk and has put in place
several countermeasures to manage this risk.
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NISSAN Annual Report 2011
34
Automotive business must have adequate liquidity to provide for working capital needs of day-to-
day normal operations, capital investment needs for future expansion and repayment of maturing
debt. Liquidity can be secured through internal cash and cash equivalents or external borrowings. As
of the end of fiscal year 2010 (March 31, 2011), Nissan’s automotive business had ¥1,132.5 billion
of cash and cash equivalents (compared with ¥746.5 billion as of March 31, 2010). Additionally, we
had approximately ¥465.8 billion of committed lines available for drawing. As for external
borrowings, Nissan raises financing through several sources including bonds issuance in capital
markets, long- and short-term loans from banks, short-term commercial paper issuance and
committed credit lines from banks.
Nissan has a liquidity risk management policy which is intended to ensure adequate liquidity for
the business while at same time ensuring we mitigate liquidity risks such as unmanageable bunched
maturities of debt. Target liquidity is defined objectively considering several factors including debt
maturity, upcoming mandatory payments (such as dividends, investments, taxes) and peak operating
cash needs. We also benchmark our liquidity targets with other major Japanese corporations and
global auto companies to ensure we are reasonable in our assumptions.
Sales finance
Nissan operates captive sales finance companies in Japan, United States, Canada, Mexico, China,
Australia and Thailand. In these countries, banks and other financial institutions are also involved in
providing financing solutions to Nissan’s customers and dealers. Additionally, in Europe and other
regions, RCI Banque and several other banks/financial institutions are providing financing to
Nissan’s customers and dealers. We monitor liquidity of sales finance companies on an ongoing
basis to ensure we have adequate liquidity to meet maturing debt and continue operations. As a
policy, we target to match maturity of liabilities with maturity of assets wherever possible. In some of
the countries where we operate, long-term capital markets are not developed and thus it is not
always possible to be perfectly match-funded. Match funding policy allows us to meet maturing debt
obligations even in an environment in which we cannot raise additional debt due to the state of
capital markets.
In addition to match funding, we manage liquidity risk at sales financing through several measures
including keeping adequate liquidity in form of cash and unutilized committed lines, unencumbered
assets (mainly vehicle loans and leases), liquidity support from auto operations to the extent we have
excess cash in auto operations, diversified funding sources and geographical diversification of
capital markets’ access. As of March 31, 2011, sales finance companies’ liquidity (cash and
unutilized committed lines) was approximately ¥474 billion. Additionally, we have a healthy mix of
secured (39%) and unsecured (61%) funding sources which ensure a stronger balance sheet and
incremental liquidity through utilization of unencumbered assets.
The pie chart below describes our diversified funding sources in sales finance business. During
fiscal year 2010, we were able to raise new financings through bank loans, asset securitization,
asset-backed commercial paper, commercial paper and bonds reflecting our diversified access to
financing instruments.
S A L E S F I N A N C E B U S I N E S S F U N D I N G S O U R C E S
(As of March, 2011)
Equity 10.9%
Group Finance (Inter-Company)
17.8%
ABS Off B/S 5.1%
ABS On B/S 22.4%
Bonds 9.3%
Commercial Paper 5.6%
S/T Loan 3.9%
L/T Loan 25.0%
Mid-term Plan
Performance
Corporate Data
Corporate Governance
Maintaining Trust Through Transparency
NISSAN Annual Report 2011
35
2) Financial Market
Nissan is exposed to various financial market related risks, such as foreign exchange, interest rates
and commodity prices. It is general policy of Nissan not to use derivative products as a primary tool
to manage foreign exchange and commodity price risks, as it will not provide a permanent solution
to mitigate the risks. In exceptional cases, Nissan does hedge select foreign exchange and
commodity price risks. Nissan is taking the following measures to minimize financial market risks.
Foreign exchange
As a company engaged in export activities, Nissan is faced with various foreign currency exposures
which results from currency of input cost being different from currency of sale to customer. In order
to minimize foreign exchange risk on a more permanent basis, Nissan is working to reduce foreign
currency exposure by such measures as shifting production overseas, and procurement of raw
material and parts in foreign currencies. In the short term, Nissan may hedge risks in foreign
exchange volatility within a certain range by using derivative products in accordance with the
Company’s “Policies and Procedures for Risk Management and Authority Regarding Derivative
Transactions”.
Interest rate
The interest rate risk management policy is based on two principles: long-term investments and
permanent portion of working capital are financed at fixed interest rates while non-permanent
portion of working capital and liquidity reserves are built at floating rates.
Commodity
Nissan purchases most of the raw materials in the form of parts provided by the suppliers, while
certain raw materials are purchased directly. Therefore, risk of price fluctuation of the raw materials
appears as the fluctuation of the price of the parts paid to the suppliers.
In that context, because Nissan reflects the fluctuation of the prices of the raw materials based
on market-oriented price revision rules, Nissan is exposed to the price fluctuation risks of raw
materials, no matter whether it is purchased directly or indirectly. For precious metals, which are
used in catalysts, Nissan is making continuous efforts to reduce its usage by technological
innovation, in order to minimize commodity risk. In the short term, Nissan manages commodity price
volatility exposure through use of fixed rate purchase contracts where commodity price is fixed for a
period of time and also Nissan may hedge risks in commodity price volatility within a certain range
by use of derivative products in accordance with the Company’s “Policies and Procedures for Risk
Management and Authority Regarding Derivative Transactions”.
3) Sales Finance
Interest rate risk management
The Sales financing business is exposed to interest rate risks. Interest rate risk is defined as the
potential variance in the earnings of an entity or the fair value of the portfolio that would result from
a fluctuation in the general level of market interest rates where funds with differing fixed-rate
periods or differing terms are financed and invested.
Nissan measures the risks by using the sensitivity analysis with various interest rate scenarios
and determines the risk tolerance level. Nissan controls the interest rate maturities of both assets
and liabilities to maintain the risks within the acceptable tolerance level.
Sensitivity analysis mentioned above uses statistic models, such as a Monte Carlo Simulation
Method. However, actual fluctuation of market interest rate and its impact may deviate significantly
from the assumptions used in the model.
Nissan enters into interest rate derivative financial instruments to maintain the potential variability
of interest rates at desired level of risk exposure. The main objective of these transactions is to
mitigate the risks and not to pursue the speculative profit maximization.
Credit risks
Nissan is exposed to the risks of failure to recover the full value of financial receivables for auto
credit and lease business with retail customers and for dealer finance business, due to changes in
the economic situation and credit quality of customers. Nissan manages the credit risks closely by
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NISSAN Annual Report 2011
36
establishing effective screening and collection systems and structures.
Credit applicants are all subject to credit assessments of their creditworthiness under a detailed
scoring system. Based on the information directly obtained from applicants and from credit bureaus,
loan authorization is made in a comprehensive manner by considering the following points: applicant’s
credit history; applicant’s capacity to pay which is estimated by debt ratio, payment to income ratio and
disposable income; applicant’s stability; and loan condition including the loan collateral, loan advance
and payment terms. In addition to carrying out this screening process, Nissan takes into account
qualitative information by conducting field visits to customers or referring to past business records with
Nissan, in accordance with characteristics of regional business practices and risks.
Dealer finance for inventory vehicle is authorized on the basis of an internal rating system that
takes into account the financial position of dealers, and if necessary, personal guarantee and/or
mortgage collateral are taken in pledge in addition to inventory vehicle collaterals. These scoring
models are regularly reviewed and revised to keep them current with actual practice.
In some regions and products, Nissan also offers the different pricing depending on the
applicant’s credit score to compensate the risks.
As a matter of accounting policy, Nissan maintains an allowance for doubtful accounts and credit
losses adequately to cover probable losses. Nissan makes best effort to recover the actual losses
from bad debt accounts as quickly as possible by taking necessary actions, including flexible and
effective organization change for collection and utilization of third-party collection services.
Residual value risks
Vehicles on operating leases and some balloon type credits, where Nissan is the lessor, are
guaranteed end-of-term residual value by Nissan. Nissan is therefore exposed to the risks that sales
value of the vehicle could fall below its contractual residual values when the financed vehicle is
returned and sold in the used car market at the end of the contract term.
To mitigate the risks mentioned above, Nissan objectively sets contractual residual value by using
the future end-of-term market value estimation by a third party such as Automotive Lease Guide in
North America, and the estimation from statistical analysis with historical data of the used car market in
Japan.
To support used car market value Nissan takes several strategic initiatives, including control of
sales incentives for new car sales promotion, fleet sales volume control and introduction of the
Certified Pre-owned program.
As a matter of accounting policy, Nissan evaluates the recoverability of carrying values of its
vehicles for impairment on an ongoing basis. If impaired, Nissan recognizes allowance for potential
residual value losses in a timely and adequate manner.
4) Counterparty
Nissan has a certain amount of exposures to counterparties in making financial transactions, such
as bank deposits, investments and derivative contracts. While we work with competitive banking
counterparties, Nissan manages its counterparty risk by using a certain evaluation system.
The evaluation system which Nissan uses is based on ratings of counterparties’ long-term credit
and financial strength, and the level of their shareholders’ equity. The system is applied to Nissan as
a group, and we set limits in terms of amount and term on a consolidated basis. By making the
analysis monthly, we are able to take action on a timely basis when any concerns arise.
5) Pension
Nissan has defined benefit pension plans mainly in Japan, the United States and the United
Kingdom. Funding policy for pension plans is to make periodic contributions as required by
applicable regulations. Benefit obligations and pension costs are calculated using many different
drivers, such as discount rate and rate of salary/wage increase.
Plan assets are exposed to financial market risks as they are invested in various types of financial
assets including bonds and stocks. When the fair value of these assets declines, amount of the
unfunded portion of pension plans increases, which could materially affect cashout and costs for
Nissan in the form of future contribution to the pension plans.
As countermeasures to manage such risks, the investment policy of these pension plans is based
upon liability profile of the plans, long term investment views and benchmark information regarding
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NISSAN Annual Report 2011
37
asset allocation of other corporates’ pension plans.
In addition, Nissan convenes Global Pension Committees on a periodic basis to review investment
performance, manager performance, review asset allocations and discuss other issues related to
pension assets.
2. Business Strategies, Keeping Competitive Edge
1) Product Strategy
To secure our profitability and sustainable growth based on our future product lineup plan, in our
product strategy developing process, we are monitoring the impacts of some different types of risk
scenarios such as global market changes and demand deteriorations to our future profitability (COP)
based on our plan.
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