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Nissan Motor Co., Ltd.

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FY2014 Annual Report · Nissan Motor Co., Ltd.
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AnnuAl RepoRt 2014

ContentS

CONTENTS

ContentS

This annual report presents the results of Nissan Motor Corporation’s business activities for fiscal 
2013. It is also provides an opportunity for investors to deepen their understanding of the Nissan 
management  team.  President  and  CEO  Carlos  Ghosn  and  other  executives  share  their  vision  of 
Nissan’s philosophy and the direction the company is heading today.

02

03

04

05

VISION & MISSION

KEY FIGURES

TECHNOLOGY

FINANCIAL HIGHLIGHTS

07

MESSAGE FROM THE CEO

10

12

14

16

CHIEF COMPETITIVE OFFICER

CHIEF PLANNING OFFICER

CHIEF FINANCIAL OFFICER

CHIEF PERFORMANCE OFFICER

19

21

23

24

25

29

32

33

ZERO-EMISSION LEADERSHIP

NISSANʼS TECHNOLOGY DEVELOPMENT 

AND NEW TECHNOLOGIES IN FISCAL 2014

FISCAL 2013 SALES PERFORMANCE

FISCAL 2014 SALES OUTLOOK

FISCAL 2013 FINANCIAL REVIEW

FINANCIAL STATEMENTS

EXECUTIVES

CORPORATE GOVERNANCE & INTERNAL 

CONTROL

18

THE MID-TERM PLAN "NISSAN POWER 88"

Cover photo: Rogue

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■   Financial Data

to obtain more detailed financial information,
please visit our ir website.

  website

■     this annual report contains forward-looking statements on 
nissan’s plans and targets, and related operating investment, 
product planning and production targets. please note that there 
can be no assurance that these targets and plans will actually 
be  achieved.  achieving  them  will  depend  on  many  factors, 
including nissan’s activities and development as well as the 
dynamics of the automobile industry worldwide and the global 
economy.

■   For further information, please contact:

nissan motor co., Ltd. investor relations Department
1-1, takashima 1-chome, nishi-ku, Yokohama-shi, Kanagawa 
220-8686, Japan
tel:  81 (0)45-523-5520
fax: 81 (0)45-523-5771
e-mail: nissan-ir@mail.nissan.co.jp

global corporate communications Department
global communications Division

tel:  81 (0)45-523-5552
fax: 81 (0)45-523-5770

01NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE FACE TIME

VISIon & MISSIon

Nissan: Enriching People’s Lives

Nissan has a clear vision for the future, and 
− with our Alliance partner, Renault − we are 
working with passion to achieve it. 
Our mission is to enrich people's lives, 
building trust with our employees, customers, 
dealers, partners, shareholders and the world 
at large.

Nissan provides unique and innovative automotive products 
and services that deliver superior measurable values to all 
stakeholders* in alliance with Renault.

* our stakeholders include customers, shareholders, employees, dealers and suppliers, as well as the communities where we work and operate.

02NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE FACE TIME

KeY FIGuReS

Nissan’s goal is to offer customers all around the world 
innovative products and services while achieving further 
growth. Here are some figures that show just where we are 
today on the road to this destination.

note: all figures cover the fiscal year ending march 31, 2014, and are current as of that date.

* Based on continuation of proportionate consolidation of china JV

5,188,000VehiclesTotal Global Retail VolumeDuring fiscal 2013 we rolled out 10 new models6.2%Global Market ShareOur goal is to achieve 8% global market share by the end of fiscal 2016.¥11,434.8BillionNet Sales (Management pro forma basis*)Growth in vehicle sales numbers and easing of the strong yen brought about an 18.7% increase from the previous year.142,925People Employees (China JV equity basis)We have production facilities in 20 countries and regions. (As of March 31, 2013 excluding employees number)A+  BBB+  A3Long-term Credit RatingsNo change from FY 2012R&IS&PMOODY'S¥605.7BillionOperating Profit (Management pro forma basis*)We aim to achieve a sustainable operating margin of 8% by the end of fiscal 2016.5.3%Operating margin03NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE FACE TIME

teCHnoloGY

We pursue technological development in four areas: Safety, Environment, Dynamic Performance and Life on Board. 
Based on the “Orchard Concept,” we set clear goals in each of these areas and direct our development efforts 
toward achieving them. 

nISSAn’S FouR StRAteGIC teCHnoloGY DeVelopMent FIelDS

  page_21

click here for information on 
new technologies.

Safety

Life on Board

life on Board

Safety

Realizing zero-fatality mobility. 
Toward a world with virtually no accidents leading to death or
serious injury. 

our goal is to continue advancing 
automotive safety features and 
improving them across the board as a 
global leader in the safety field. By 
bringing innovative new technologies 
into being, we are progressing 
toward this goal. 

Environment

Dynamic Performance

Quality/Cost

Realizing zero-emission society.

environment

the orchard Concept

to reduce overall global co2 
emissions to as low a level as 
possible, we are pursuing the long-
term goal of zero-emission mobility 
through our development and 
popularization of electric and fuel-
cell vehicles. in the shorter term, we 
are also striving to improve the 
efficiency of our gasoline-powered 
vehicles to the greatest possible 
extent to reduce fuel consumption 
and co2 emissions. 

Harvest plan

  Developing a plan to market new technologies, 
capabilities and functions
  Choosing the ideal timing for their introduction

 Seeding & Growth

  Identifying core technologies to drive development in 
preparation for harvest
  Formulating strategies to boost development efforts

 Soil enrichment

  Nurturing sustainable competencies required for 
harvest, seeding & growth efforts
  Advancing the basic research that will lead to 
future harvests

Quality/Cost

Providing new experiences and values for every moment 
spent in the vehicle.  

from seats that offer near fatigue-
free comfort throughout a long drive 
to vehicle interiors that give the 
pleasure of ownership to our 
customers, we aim to provide 
unprecedented values and 
experiences in all phases of driving: 
from the moment people enter the 
car through the actual driving and 
right up to when they get out at the 
end of the trip.

Dynamic performance

Giving drivers the experience they desire. 

We analyze how people perceive, 
judge and operate their cars from a 
variety of angles. in this way we 
produce numerical data and 
insightful observations even on 
subjective concepts like driving 
sensations and habits. With this input 
to guide our development efforts, we 
use the knowledge gained to polish 
our vehicles’ dynamic performance. 

04NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE FACE TIME

FInAnCIAl HIGHlIGHtS

net sales*1

ordinary income 

net income

comprehensive income

net assets

total assets

net assets per share

Basic net income per share

Diluted net income per share *3 

net assets as a percentage of total assets

return on equity

price earnings ratio

cash flows from operating activities

cash flows from investing activities

cash flows from financing activities

cash and cash equivalents at end of fiscal year

employees  *4

  ( ) represents the average number of part-time employees not included in the above numbers 

for the years ended

mar. 31, 2014

mar. 31, 2013

mar. 31, 2012

mar. 31, 2011

mar. 31, 2010

2013

2012*2

2011

2010

2009

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

Yen

Yen

Yen

%

%

times

millions of yen

millions of yen

millions of yen

millions of yen

number

10,482,520

8,737,320

9,409,026

8,773,093

7,517,277

527,189

389,034

796,533

504,421

341,117

721,860

535,090

341,433

290,600

537,814

319,221

189,198

207,747

42,390

-

4,671,528

4,036,030

3,449,997

3,273,783

3,015,105

14,703,403

12,442,337

11,072,053

10,736,693

10,214,820

1,035.06

92.82

92.82

29.5

9.64

9.91

728,123

(1,080,416)

396,925

832,716

142,925

(21,750)

147,939

(22,642)

890.38

81.39

-

30.0

9.92

11.08

412,257

(838,047)

433,817

711,901

130,274

(22,442)

136,625 

(23,307)

750.77

81.67

-

28.4

11.22

10.79

696,297

(685,053)

(308,457)

840,871

157,365

(34,775)

161,513

(35,099)

703.16

76.44

-

27.4

11.30

9.65

663.90

10.40

-

26.5

1.59

77.02

667,502

1,177,226

(331,118)

110,575

1,153,453

155,099

(27,816)

159,398

(28,089)

(496,532)

(663,989)

761,495

151,698

(17,600)

157,624

(17,908)

notes:
*1 net sales are presented exclusive of consumption tax.
*2 effective from fiscal 2013, international financial reporting standards (ifrs) 11 Joint arrangements, which was released on may 12, 2011, and international accounting standards (ias) 19 employee  Benefits, 

which was released on June 16, 2011, have been applied in some foreign subsidiaries and affiliates, and key financial data and trends for fiscal 2012 are adjusted.
*3 Diluted net income per share for fiscal 2009, fiscal 2010, fiscal 2011 and fiscal 2012 is not presented because the company had no securities with dilutive effects.
*4 staff numbers, which are presented as the lower numbers in the “employees” line, include those of unconsolidated subsidiaries accounted for by the equity method as reference data.

05NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE FACE TIME

Key figures for fiscal 2013
(Management pro forma basis*)

global demand in fiscal 2013 reached 83.11 million vehicles, up 4.8% from fiscal 2012. nissan's global sales volume climbed 5.6% to 5.188 million vehicles and global 
market share was 6.2%.
net sales climbed 1,805.2 billion yen for the year to reach 11,434.8 billion yen. operating profit was 605.7 billion yen, for a profit margin of 5.3%.

Global Sales Volume/Market Share

Net Sales

(thousands of units)

(%)

12.0

(Billions of yen)

12,000.0

4,845

4,914

5,188

10.0

10,000.0

8,773.1

9,409.0

9,629.6

11,434.8

10,482.5

6,000

5,000

4,000

3,000

2,000

1,000

0

4,185

3,515

7,517.3

5.5

5.8

6.4

6.2

6.2

2009

2010

2011

2012

2013

8.0

6.0

4.0

2.0

0
(fY)

8,000.0

6,000.0

4,000.0

2,000.0

0

537.5

545.8

523.5

605.7

498.4

Operating Profit

(Billions of yen)

700.0

600.0

500.0

400.0

300.0

200.0

100.0

0

311.6

2009

2010

2011

2012

2013

(fY)

2009

2010

2011

2012

2013

(fY)

  global sales volume (left)

  market share (right)

  management pro forma basis*
  china JV equity basis

  management pro forma basis*
  china JV equity basis

341.4

342.4

319.2

389.0 389.0

Net Income

(Billions of yen)

400.0

300.0

200.0

100.0

0

42.4

Free Cash Flow(Auto business)

Net Cash(Auto business)

(Billions of yen)

(Billions of yen)

500.0

400.0

300.0

200.0

100.0

0

459.3

375.5

379.5

248.6

208.1 199.7

1,200.0

1,000.0

800.0

600.0

400.0

200.0

0

–200.0

619.8

293.3

–29.7

1,133.7

1,015.9

915.9

2009

2010

2011

2012

2013

(fY)

2009

2010

2011

2012

2013

(fY)

2009

2010

2011

2012

2013

(fY)

  management pro forma basis*

  china JV equity basis

  management pro forma basis*

  china JV equity basis

  management pro forma basis*

  china JV equity basis

* Based on continuation of proportionate consolidation of china JV

06NISSAN MOTOR CORPORATION ANNuAl RePORT 2014MeSSAGe FRoM tHe Ceo

CEO MESSAGE

to our stakeholders

the past fiscal year was one of progress, defined by solid financial results and 
the achievement of important operational goals in several parts of our 
business. 

the latest 12-month period, covered in this annual report, saw nissan 
deliver a 20% increase in net sales to 10.48 trillion yen and a 14% increase 
in net income to 389 billion yen*. 

this is a creditable result at the mid-point of power 88, our six-year 
strategic plan. as part of that plan, nissan remains committed to achieving an 
operating profit margin of 8% in 2016. 

We are making encouraging progress towards that goal, particularly 

against a backdrop of intense global competition, sluggish conditions in 
europe and volatile demand in emerging markets. During the past year, we 
also strengthened our management structure; set new convergence targets 
for the renault-nissan alliance; brought new manufacturing capacity 
onstream; unveiled breakthrough products; and continued to pioneer new 
technologies.

But we have more to do. nissan is not yet operating to its full potential. 

so we are accelerating efforts to build competitiveness, contain costs and 
improve our brand power. 

* china JV equity basis

power 88 Delivery 
those efforts will reinforce our delivery of the power 88 plan. 

as part of that plan, we last year enhanced our brand presence in every 

segment from premium infiniti to entry-level Datsun – where new models 
including Q50 and go were launched. the nissan brand saw the all-new 
Qashqai and X-trail introduced to widespread acclaim. in total, nissan brought 
10 new vehicles and 22 new technologies to market in the past year, and will 
continue its product offensive in the current fiscal period. 

in another pillar of power 88, nissan continued to champion zero-
emissions with the all-electric Leaf car and introduction of the e-nV200 van 
and wagon. the Leaf now commands almost 50% share of the global 
market for eVs, with aggregate sales surpassing 110,000 units. nissan is 
contributing to wider eV adoption by supporting a wider recharging 
infrastructure and eV fleet-penetration – not just in developed countries such 

Carlos Ghosn
president and Chief executive officer

as Japan but in growth markets including Bhutan.

our brand-power and zero-emissions strategies are aligned with the 
power 88 goal of increased sales power. nissan bolstered its sales presence 
by implementing a new six-region sales organization during the year. We 
expect this new structure to accelerate the growth achieved in fiscal 2013, 
when unit sales rose by 5.6% to 5.19 million, equivalent to global market 
share of 6.2%.  

a strengthened senior management team also began work to implement 

efforts to improve competitiveness, productivity and sales. Hiroto saikawa 
took on the new role of chief competitive officer, charged with improving 
nissan competitiveness and reducing our total delivered cost per vehicle.  
trevor mann, was appointed chief performance officer with responsibility for 
this new market organization. andy palmer was also named chief planning 
officer, adding responsibility for our zero emission strategy and global 
products to his planning and marketing roles. this team is focused on turning 
the power 88 goals into reality. 

07NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CEO MESSAGE

Alliance 
our growth potential also reflects benefits from the renault-nissan alliance, 
which achieved combined sales of 8.3 million units last year. We are 
committed to extracting further benefits from the alliance. We marked the 
15th anniversary of the alliance by accelerating convergence in four key 
functions engineering, manufacturing & supply chain management, 
purchasing, and Human resources. 

convergence in these four key business functions will result in an 
immediate increase in efficiency and leverage our size to achieve competitive 
economies of scale. the synergies will then enable us to deliver higher-value 
vehicles to customers and stay at the leading edge of innovation. together, 
these projects aim to deliver annualized synergies of at least €4.3 billion by 
2016.  

in parallel, we are continuing to develop alliance partnerships such as 

joint-engine development with Daimler, mini cars with mitsubishi, with ashok 
Leyland in commercial vehicles and, importantly, with avtoVaZ in the 
promising russian market. 

technology 
our alliance ambitions coincide with a deep commitment to technological 
innovation. nissan remains at the forefront of autonomous driving, which has 
the potential to revolutionize our industry. nissan has pledged to bring 
commercially viable autonomous drive vehicles by 2020. this initiative forms 
part of nissan’s commitment to zero fatalities, and we have become the first 
Japanese automaker to road-test autonomous-drive vehicles. 

Year ahead 
Looking forward, we anticipate continued sales growth in the current fiscal 
year, benefiting from further product launches and the impact of new capacity 
coming on-stream in markets including mexico and Brazil. nissan is launching 
10 new vehicles this year, including the new murano, the new pulsar 
c-segment hatchback in europe, the new zero-emissions e-nV200 in Japan 
and europe, a number of Datsuns, a new one-ton pick-up truck and long-
wheel-base infiniti models in china. nissan will also continue to innovate and 
expand in key areas such as light commercial vehicles, zero emissions and 
aftersales.  

this innovation-focus and product-launch schedule will enable nissan to 

capitalize on market conditions as they improve around the world. We 
continue to see improvements in our Us performance. europe is showing 
signs of recovery. We remain positive about the russian market. sales are 
also forecast to grow healthily this year in china, where we will begin 
production of a Venucia-branded electric car, as well as two infiniti models, 
whilst also opening our fourth plant in Dalian. together, such trends should 
help offset any impact from the sales tax increase in Japan, which could 
dampen consumer demand. 

Conclusion 
as detailed in this report, nissan is making satisfactory progress. We are 
moving in the right direction, reflected by our financial results and sales 
figures. in a further sign of confidence, we have increased the dividend pay-
out ratio from a minimum target of 25% to 30% for the remainder of the plan. 

nissan is a company committed to exceeding expectations: for 
customers, for suppliers, for employees and for shareholders alike. We will 
relentlessly pursue growth opportunities and continue to focus on quality and 
cost competitiveness, sales power, sustainability and innovation. nissan is on 
the move. please join us for the journey. 

carlos ghosn
president and chief executive officer
nissan motor co., Ltd.

08NISSAN MOTOR CORPORATION ANNuAl RePORT 2014eXeCutIVe pRoFIle

EXECUTIVE PROFILE

“Tight control on TdC is the key for us to connect all of our 
costreduction efforts to the bottom-line and improve 
profitability.”

“We have got a plan to deliver. It’s my job to execute that plan 
to hold the organization to account. It’s exciting.”

“My role is to extract the best out of the company with our 
teams while championing the interests of the customer.”

“When we look at the strength of the balance sheet and the 
cash flow we’ve generated in our business over the course of 
the plan, we think that increasing the pay-out ratio is the right 
thing to do.”

Hiroto SaikawaChief Competitive OfficerJoseph G. PeterChief Financial OfficerAndy PalmerChief Planning OfficerTrevor MannChief Performance Officer09NISSAN MOTOR CORPORATION ANNuAl RePORT 2014Hiroto Saikawa
Chief Competitive officer

EXECUTIVE PROFILE

Hiroto Saikawa applies the principles of Monozukuri to four 
global functions that he leads at nissan: research and 

development, purchasing, manufacturing and supply chains, 

and quality.

in his role as chief competitive officer, he seeks to improve the 
competitiveness in each of these areas. as part of that wide-ranging task, he 
is also responsible for delivering nissan’s platform strategy, its powertrain 
plans, the expansion of the group’s manufacturing footprint and global 
sourcing activities.

saikawa assumed these responsibilities following a high-level 
re-organization last november. additionally, the company expanded the 
regional management committees from three to six, each reporting to chief 
performance officer trevor mann, and named andy palmer chief planning 
officer with duties to include new growth-market opportunities, branding, 
pricing and marketing. 

saikawa, mann and palmer - together with chief financial officer 
Joseph peter – comprise the senior four-man executive team charged with 
executing nissan’s overall strategy and reporting to group chief executive 
carlos ghosn.

“together we co-ordinate and implement the day-to-day operations in an 
efficient and effective manner,” says saikawa. “our duty is to support the ceo 
and deliver the company’s objectives.”

the chief competitive officer is no stranger to the weight of 

responsibility. Before last year’s reorganization, he already had global 
oversight for purchasing as well as leading the nissan management team 

throughout asia, including the major markets of Japan and china. now, 
delivering the group-wide strategy, he is focusing particularly on 
cost-management.

significant action is underway to lower nissan’s total delivered cost, or 

‘net tdc’ for every vehicle. this metric aims to reduce the unit-costs at nissan 
in every part of the business from production and planning to technology, 
feature enhancements, raw materials and regulatory costs. By lowering such 
costs, nissan should see a significant and immediate impact on its profit 
margins.

“We are now driving to an ideal tdc, seeking an optimum level of cost 
control in areas including localized production, manufacturing efficiency, raw 
material sourcing and the entire efficiency of the supply chain, including tier 
two and three suppliers,” according to saikawa. “of course Monozukuri-
efficiency is the key, but to achieve total cost evolution, we must perform well 
in other areas such as product-feature costs, regulatory costs, and warranty 
costs.”

a network of tdc leaders has been put in place to make sure these 

costs are properly controlled in every part of the business, focused on more 
than 20 different areas of activity. this group-wide scrutiny is also being 
applied to individual model programs, ensuring that every product is 
cost-competitive. 

10NISSAN MOTOR CORPORATION ANNuAl RePORT 2014EXECUTIVE PROFILE

nissan’s chief competitive officer says nissan is already reaping 
rewards from the alliance’s  common module family (cmf), reflected in the 
launch and customer acclaim for the new rogue in north america, the award-
winning Qashqai in europe and the X-trail in Japan and china. “they have 
been well accepted by customers, and from our viewpoint, they have been 
showing the significant benefit of cmf approach in terms of competitiveness 
and investment efficiency.

“now under a new alliance structure, we are extending this approach 

from the c-D segment to a and B segments as well. this will definitely 
provide huge benefit of scale and a further sharpened competitive edge to our 
coming new products.”

Deeper integration between nissan and renault – while preserving the 

distinct market tactics, product designs and cultures of the two brands – is 
part of a far-reaching drive on competitiveness. 

in pursuing that goal, saikawa is imposing a strict ‘pDca cycle’ on every 

cost in the business. this is the discipline of ‘plan, Do, check, action’ in 
seeking cost reductions.  

“tight control on tdc is the key for us to connect all of our cost-

reduction efforts to the bottom-line and improve profitability,” he concludes. “it 
will be one of the determining factors for our competitiveness in the market.”

it is a major challenge given the costs associated with the constant need 
to enrich and refresh nissan products, to meet regulatory requirements, and to 
provide customer value. “We are working intensively on product quality, 
improving overall [customer] opinions of our models, further cost reductions 
and tighter net revenue management,” says saikawa.

the chief competitive officer is determined to maintain tight 

management of such costs, knowing that every 1% improvement in tdc is 
worth 70 billion yen to nissan. that is why he regards cost-control – and 
thereby improved competitiveness – as central to the nissan power 88 
program.

“During the first half of power 88, we made progressive strategic 
investments in product development, technology and business expansion,” he 
adds. “We now must harvest the fruits of these investments.”

those investments included new plants in mexico and Brazil, expanded 
operations in russia and india, as well as production in Vietnam. investment 
costs, which peaked in the first half of the six-year mid-term plan, are now 
expected to be flat or falling over the next three years. this will enable nissan 
to improve its return on investments, feeding through to new growth 
opportunities.

the disciplined approach to costs and investment extends beyond 

nissan to the wider renault-nissan alliance. saikawa expects greater 
alliance integration to provide huge opportunities to improve efficiency and 
cost competitiveness. 

to reduce duplication, the alliance has announced that is converging 

four key business areas: r&D, manufacturing including supply-chain 
management, purchasing and human resources. “converging those functions, 
putting both renault and nissan resources under a single leader will give us 
much greater efficiency and effectiveness in research and development; 
higher efficiency and flexibility in industrial strategy and sourcing; and benefits 
from common module or vehicle architecture at much higher volume.”

11NISSAN MOTOR CORPORATION ANNuAl RePORT 2014Andy palmer
Chief planning officer

EXECUTIVE PROFILE

Andy palmer has emerged as nissan’s customer champion. 

the Chief planning officer (Cplo) who heads global sales 

and marketing − along with product and corporate planning 

− is working to strengthen nissan’s customer appeal around 

the world. 

“for every car we design we must have a specific customer target in mind,” 
says cpLo. “We have to embed the customer in every project: in how we 
position our brands, in how we use technology, in how we enhance our sales 
experience and how we plan for the future.”

palmer’s relentless customer focus reflects two of the key priorities for 
the power 88 mid-term strategic plan: to enhance both the brand and sales 
power of nissan. there is a clear business imperative to his work. By 
improving the company’s overall brand appeal, nissan aims to enhance 
transaction prices, lower incentive spending and continue to build market 
share.

in the past year, signs have begun to emerge that the strategy is 
working. the company has sharply reduced marketing expenses, especially 
the use of incentives, which has resulted in improved transaction pricing in the 
key markets of the U.s. and europe. 

this improvement follows the adoption last year of the “revenue control-
tower”, a tracking mechanism by which nissan uses mathematical formula to 
adjust sales & marketing costs, mix and transaction prices. 

now also be applied to nissan sales and marketing strategy. 

this approach has led to five areas of brand and sales focus. first, the 

company is using better market intelligence to track customer trends and 
determine demand for different types of vehicles, ensuring that nissan offers 
models relevant to each territory or product segment. Where nissan doesn’t 
currently have technologies or product offerings that customers want, it will 
either invest in creating them or turn to alliance partners—such as using 
four-cylinder engines from its partners at Daimler, or collaborating with 
mitsubishi on kei-cars (minicars in Japan). 

secondly, the company is strengthening the brand marketing and 
advertising campaigns for nissan, Datsun, and infiniti. in brand terms, nissan 
is gaining credit for its more customer-focused approach, with a global 
advertising campaign promising “innovation that excites.”  this message is 
resonating with customers, according to independent sources.  nissan is 
steadily climbing the interbrand global ranking for leading brands. it is 
currently ranked 65th in the influential survey. Just four years ago, nissan was 
not even among the top 100 brands.

“each improvement has a measurable effect on the bottom line,” says 
palmer. palmer continues to push for more. He sees his role as part of “the 
pivot” between product development and customer sales, he says monozukuri 
theory − the ability to maximize efficiency in production processes − must 

in the third area of strategic focus, palmer is placing further emphasis on 
improving the customer experience in dealers. a consistent dealer network is 
vital to maintaining positive sentiment about the nissan brand. nissan is 
building what it calls a “prototype model dealership” in Japan, where the 

12NISSAN MOTOR CORPORATION ANNuAl RePORT 2014EXECUTIVE PROFILE

company is piloting new customer sales techniques and data analysis that 
could be used by different dealer group’s. the goal is for every dealership to 
match the brand values and messaging portrayed in nissan’s advertising 
campaigns. By doing so, dealers hope to secure better customer loyalty, 
enhancing their transaction pricing and reducing per-vehicle incentives.

meet long-term changes in customer demand. pioneering technologies in 
zero-emissions and autonomous drive systems are expected to help nissan 
address a future marketplace in which customers expect greater automation, 
improved connectivity, reduced environmental impact and different forms of 
ownership. 

achieving that goal also depends on a steady stream of new, award-

palmer cites the Leaf as an example of nissan innovating in advance of 

winning products. this is the fourth priority area for palmer. 

since the start of the power 88 mid-term plan, nissan has launched 
more than two dozen new products, including vehicles such as the sentra, 
note, DaYZ and altima that are core to nissan’s brand appeal. the next 
generation of products, including the new rogue and Qashqai, have been 
designed to reinforce the company’s brand power in markets such as north 
america and Western europe, where they are highy accoladed. the product 
offensive also reflects benefits from the longstanding renault-nissan 
alliance, which enables both nissan and renault to achieve greater 
economies of scale in product development, procurement and engineering.  
the next-generation micra, for example, will be assembled at a renault plant 
in northern france and will utilize components from the renault-nissan 
common module family.  to ensure such vehicles meet customer expectations, 
palmer has created a team of “chief vehicles assessment specialists.” 
Behaving like the most demanding customers, the team tests every new 
product during its development process to ensure the new-generation cars 
deliver on their promised performance. “they represent the most demanding 
customers,” he adds. “it’s the next step to ensure we build our brand appeal.”
as part of this product planning strategy, nissan is continuing to press 

ahead with innovations in electric vehicles, development of autonomous drive 
models and other advanced technologies that will position the company to 

consumer demand. He points out that global Leaf sales have exceeded the 
most successful hybrid vehicles at the same point of its life cycle. He predicts 
that electric vehicles will become the inevitable solution to the pollution 
threats in the world’s growing number of mega-cities.

in the fifth and final focus area in his portfolio, palmer is concentrating 
on developing infiniti as the first truly premium brand conceived and built in 
asia, serving worldwide markets. palmer says the brand is emerging as a 
viable competitor to european leaders in the luxury-premium segment with a 
model range that will appeal to a wide range of customers. 

Looking across the three brands, palmer acknowledges each is at a 
different stage of development. He expects the core nissan brand to reach an 
inflection point in 2014, harnessing its improving brand and sales power to lift 
both volumes and margins. infiniti’s brand and product strategy − described as 
“a 10-year journey” − is expected to deliver results towards the end of the 
power 88 plan. Datsun, by comparison, is just starting to build a global 
presence among the rising group of aspirational motorists in high growth 
markets. “all this will not be achieved overnight, but we are making progress,” 
palmer concludes. “my role is to extract the best out of the company with our 
teams while championing the interests of the customer. it’s not just my 
passion − it’s a passion of nissan.”

13NISSAN MOTOR CORPORATION ANNuAl RePORT 2014Joseph G. peter
Chief Financial officer

EXECUTIVE PROFILE

As nissan embarks on the second half of its power 88 

business plan, Joseph peter remains focused on the key 

financial metrics, cost discipline and free cash flow that is 

central to the company’s mid-term strategy. 

marking his fifth year as chief financial officer (cfo), Joseph peter says: 
“We know what we need to do in terms of product, quality, revenue 
management, and in the cost side of the business. our margin-objective is 
within our line of sight, and we are moving forward.”

that forward momentum was reflected in the last fiscal year. on a pro-

forma basis, nissan reported consolidated net sales up 18.7% to 11.43 trillion 
yen for the 12 months to march 31, 2014. operating profit increased by 
15.7% to 605.7 billion yen, and net income rose 13.6% to 389 billion yen*. 
auto business free cash flow was a positive 208.1 billion yen for the 
fiscal period, contributing to a year-end net cash position of 1.13 trillion yen in 
nissan’s automotive business. the cfo regards the generation of free cash 
flow and the creation of a strong balance sheet as some of the highlights of 
his tenure. since peter assumed the role, nissan’s credit rating has been 
upgraded and the company has moved from a net debt to a strong net cash 
position.

“as we began the power 88 plan, we were focused on solid free cash 

flow,” peter recalls. “We had an objective to generate 1.5 trillion yen over the 
period of the plan. over the first three years we are more than 50% there.”

it is a creditable performance given some of the headwinds that nissan 
has faced since the start of the plan. “We started our power 88 mid-term plan  
with the stress of natural disasters, first in Japan and then in thailand,” says 
peter. “We were able to recover faster than others because of the teamwork 

by nissan’s members across multiple disciplines.”

since then, the company has benefited from a correction in the value of 

the yen, although peter maintains it remains overvalued compared to the 
average historic exchange rate against the Us dollar.  nissan, moreover, has 
not enjoyed the same “bounce” from the yen correction as some other 
Japanese carmakers. 

peter argues that there are better indicators of business strength than 

favorable currency movements. “When you look at the measure of out-
performance attributed to other companies, you need to be clear what is 
driving that performance. 

“at nissan our sales performance has exceeded that of our key 
competitors in key markets around the world, particularly the Us and china.

“from a financial perspective, the impact of the yen-correction has been 

less favorable for nissan than others. that is because we previously took 
steps to realign our cost and revenue footprint. We have been shifting 
production to important markets − it’s better in the long term to have more 
products manufactured where they are sold.”

* since the beginning of fiscal 2013, nissan has reported figures calculated under the equity method 
accounting for its joint venture with Dongfeng in china. although net income reporting remains 
unchanged under this accounting method, the equity-accounting income statements no longer include 
Dongfeng-nissan's results in revenues and operating profit. Under the equity accounting method, 
nissan reported revenues up 20% to 10.48 trillion yen for the 12 months to march 31 2014, and 
operating profit increased by a healthy 13.6% at 498.4 billion yen.

14NISSAN MOTOR CORPORATION ANNuAl RePORT 2014EXECUTIVE PROFILE

the plant investments associated with this strategy will enable nissan to 

adjust capacity to local demand, particularly serving fast-growing emerging 
markets. 

peter explains: “in the second half of the power 88 plan, we will begin to 

leverage these investments, which should close the gap in profit margins 
against the competitor set.” a solid financial return on those new investments 
is also expected to coincide with improved cost controls in mature markets 
such as north america. the cfo admits: “We had some difficulties in 2012 in 
the Us with regards to new vehicle launches and quality. so our first priority 
was to reignite the Us market. We have done that, and we have grown at 
two-to-three times the pace of some competitors. now we are venturing into a 
strategic timeframe in which the ‘flywheel’ has been reset. the focus is now 
on transforming our market momentum into improved business performance 
through revenue-management and cost efficiency.”

as part of that exercise, nissan is paying particular attention to the total 

delivered cost of its vehicles: seeking efficiencies that will enhance per-unit 
margins even in a tough competitive market. alongside that initiative, nissan is 
pursuing further synergies from its long-running alliance with renault of 
france. Under a recently announced convergence plan, the renault-nissan 
alliance now aims to lift annualized synergies to at least €4.3 billion by 2016.

this gives the cfo confidence that nissan can meet its 8% commitment 

to a sustainable operating profit margin, calculated on the company’s pro-
forma consolidated earnings including contributions from its chinese joint 
venture operations. nissan is also continuing to target 8% global market 
share − a goal that peter describes as “the north star for us.” He adds: “When 
we think about the action we’re taking on brand and sales power, and the 
potential of the product portfolio, coupled with  our leadership in electric 
vehicles, expansion in emerging markets and adoption of new technologies 
− then we believe the potential for 8% market share is there.”

He acknowledges that the company’s targets could be disrupted by 
market volatility, as was evident in several emerging countries in the past 
fiscal year, or policy changes such as Japan’s decision to increase its sales 
tax. But the cfo is confident that such issues will not deflect nissan from its 
strategic course.

“When we look at the Japanese market over the first couple of months 
of the current fiscal year, we have seen some negative impact on unit sales. 
But the amount of reduction is less than we anticipated.”

the modest impact of such moves, combined with improving revenue-

management, demand for new products and better cost controls, is expected 
to contribute to net sales of 10.79 trillion yen for the current fiscal year. the 
company has also predicted an operating profit of 535 billion yen – 
representing a margin of 5% − based on a financial outlook for the 12 
months to march 31, 2015 (calculated under the equity accounting method 
for nissan’s chinese joint venture).

this forecast and further generation of automotive free cash flow has 

enabled the company to increase its outlook for the fiscal 2014 full-year 
dividend by 10% to 33 yen per share. over the balance of the power 88 
mid-term plan, the company has also increased the minimum targeted pay out 
ratio from 25% to 30% of net income.

after five years of managing nissan’s balance sheet, improving its 
liquidity and enhancing financial controls, the cfo indicates that shareholders 
should also share in the benefits. He concludes: “When we look at the 
strength of the balance sheet and the cash flow we’ve generated in our 
business over the course of the plan, we think that increasing the pay out ratio 
is the right thing to do.”

15NISSAN MOTOR CORPORATION ANNuAl RePORT 2014trevor Mann
Chief performance officer

EXECUTIVE PROFILE

trevor Mann is the performance specialist at the heart of 

nissan. After almost a quarter of a century working in key 

operations around the company, the Chief performance 

officer (Cpo) is utilizing that experience to drive a relentless 

efficiency program in each of nissan’s six global regions.

“i’m the conduit to check that the nissan machine is operating to maximum 
efficiency. each region must deliver on the strategy set at the center,” he says.
each month, mann visits two operating regions to check on performance. 

the schedule means he tours the worldwide business every quarter. When 
mann arrives − this week it might be the resende plant in Brazil, next week 
canadian sales operations in toronto − there is usually something to fix. if the 
problem is serious, he may bring his team of specialists, either from 
headquarters or another part of the world, to ensure that each part of the 
organization is working properly.

part chief engineer, part organizational motivator: mann relishes the 
tension that his role creates. those tensions, which he insists are positive, 
intensified last year when nissan replaced its far-flung three-region operating 
structure with a six-region organization designed to impose greater 
management focus on each market. 

“When i am in the region i review, challenge and help manage the 
performance of the whole business including sales and marketing functions 
within the regions,” according to the cpo. “the leaders of the global functions 
set the targets and strategic direction of our operations. But in the different 
regions around the world, the execution of those functions and strategic 
delivery is undertaken by our regional heads, whom i manage.”

the system is designed to ensure that nissan delivers on its targets in a 

range of areas, from manufacturing efficiency to sales and marketing, and 
from product launches to dealer relations, supplier arrangements, pricing  and 
quality controls.

Under the old structure, regions composed of disparate territories were 

overseen by executives who had other prime responsibilities. management 
resources may have been stretched too thin, leading to launch delays, quality 
glitches, and insufficient cost control. sometimes, manageable issues became 
serious problems. 

mann vows to change that. as part of the reorganization announced in 
november 2013, the cpo was entrusted with managing the new six-region 
structure. reporting to him are six dedicated regional chairmen, each one 
responsible for multiple functions in their geographies − spanning r&D, plant 
efficiency, purchasing, logistics, sales and marketing, and brand development.  
there lies the tension: for managers in some of these functions must also 
satisfy the demands of executives such as chief competitive officer Hiroto 
saikawa or chief planning officer andy palmer when it comes to pricing and 
market share. “i’m the tension between the regions and the function,” says 
mann.  “it needs a coordinator, a disciplinarian who ensures that we 
standardize best practice.”

16NISSAN MOTOR CORPORATION ANNuAl RePORT 2014EXECUTIVE PROFILE

He is paying close attention to a couple of regions currently: north 
america and china. “if they sneeze, everybody catches a cold,” mann explains. 
if north america accounts for almost a quarter of nissan’s total annual sales 
volume “it needs a level of attention” that ensures the market delivers on its 
potential. the same is true of china, which mann describes as the company’s 
next most important market.

the cpo claims the challenge is clear-cut, although he admits the 
management challenge is complex, reflecting the multi-function organization 
and sheer range of markets to cover. “We all know what we’ve got to do. if you 
look at the financial results we know where we are today. our operating 
margin was 5.3% at year-end; we are targeting a sustainable 8% [operating 
profit] margin by the end of the plan.”

according to the executive with performance in his job title, nissan has 

to accelerate its performance in a range of areas. that will be achieved by 
reducing the company’s total delivered cost per vehicle and improving sales 
and marketing efficiencies. this means extractive efficiencies in every part of 
the business before a vehicle reaches the showroom. efficiencies are being 
pursued in purchasing, manufacturing, logistics and revenue-management 
− among other areas.

in manufacturing, for example, mann has to ensure that new factories 

such as resende and aguascalientes are operating efficiently. But he warns: 
“We can’t run our business from inside the factories. We have to manage the 
markets smartly, and launch good products with good brand power, and 
efficient sales and marketing − and then we will have busy factories.”
mann says this formula, ensuring that different functions are 

synchronized more effectively, “will build volumes and justify the investment 
we’ve made in the factories.” He adds that the performance program at nissan 
extends far beyond Monozukuri − the art of manufacturing efficiency. “i cut 
across all disciplines. it is part of a creative tension throughout the business 

and its region, which ensures that we are striving always for greater 
efficiency.”

nissan is already benefiting from the additional scrutiny of its different 
group functions by the performance−team led by the cpo. this is ensuring, 
for example, that the roll out of Datsun is maximizing the brand’s potential in 
emerging markets. 

mann feels the organization is making progress. “We are doing a good 

job but we’ve got to question the whole time exactly what is being done 
throughout the company - and to what effect,” he adds. “We must look for 
options; we must identify risks and deal with them.” 

at an internal meeting in may 2014, the executive management at 
nissan assessed the level of risk in the organization and whether it was 
performing against expectations. the executive group reaffirmed its 
commitments to the power 88 mid-term strategic plan, reflecting the 
management’s confidence in the latest performance measures.

in pursuit of those commitments, mann will this year continue travelling 
across the organization: questioning, diagnosing, suggesting remedies. “i go 
through all of the business functions on each trip. We focus on whether we 
are achieving our cost-reduction targets, our quality targets, our market and 
segment share and managing all this within our expected selling expenses.

"We ask each function whether they are performing to their potential. We 
challenge the regions, and we challenge the functions to ensure we deliver on 
the plan.

“We are now entering the second half of power 88, and there are a 

number of hotspots that we must focus on such as asean, china and 
the Us. 

“But the opportunities far outweigh the risks,” says the cpo. “We have 

got a plan to deliver. it’s my job to execute that plan to hold the organization to 
account. it’s exciting. i’m not daunted, i’m energized.”

17NISSAN MOTOR CORPORATION ANNuAl RePORT 2014tHe MID-teRM plAn “nISSAn poWeR 88”

NISSAN POWER 88

SIX StRAteGIeS unDeR nISSAn poWeR 88

1

2

3

4

Strengthening 
brand power

enhancing
sales power

to strengthen nissan’s brand power, we will expand our strength in engineering 
and production to the sales, marketing and ownership experience. We will raise 
the level of interaction with our customers to create a world-class standard of 
service that will build lasting relationships with every nissan car owner. We 
recognize that having a stronger brand will help close the gap with our top 
competitors in every measurable area – from revenue generation to overall 
opinion and purchase intention.

sales power in the mid-term plan refers to fully grasping the needs of customers 
in each market and drastically raising sales volume and market share. in 
emerging markets, we will focus on building a robust dealer network with market 
positioning and staffing optimized to meet the needs of local nissan customers. 
in mature markets, where our dealer network is already established, we will take a 
strategic approach to improve customer loyalty and improve sales efficiency by 
increasing sales volume per outlet.

enhancing quality

nissan aims to make steady progress in improving product quality. During nissan 
power 88, our aim is to raise nissan into the top group of global automakers in 
product quality and elevate infiniti to leadership status among peer luxury 
products.

Zero-emission 
leadership

nissan has taken the lead as the all-time volume leader in dedicated electric 
vehicle sales. nissan’s eV lineup will include a light commercial vehicle and an 
all-electric premium car, to be launched by infiniti in the near future. together 
with our alliance partner renault, we intend to put 1.5 million eVs on roads 
worldwide by 2016. in addition, nissan continues to take a leadership role in 
every aspect from the development of batteries, chargers and vehicle lineup to 
electric grid studies, battery recycling and the use of batteries for energy storage, 
so that we will contribute to the establishment of sustainable mobility.

regarding the 8% market share objective under nissan p ower 88, we estimate 
that 35% of the growth in volume will come from mature markets and 65% will 
come from emerging markets. We will achieve this through a steady tempo of new 
product launches averaging every six weeks, a continued focus on growth 
markets and the expansion of our infiniti and light commercial vehicle businesses. 
investments in manufacturing capacity expansion, particularly in china, north 
america, Brazil, russia and india, will enable us to increase sales volume.

We have been successful in reducing costs by 5% annually, due mainly to our 
cross-functional monozukuri activities involving our supplier base. as our 
production footprint is increasing globally, we will maintain this pace by 
enhancing and deepening these activities in every nissan production base across 
the regions. moreover, evaluating not only purchasing costs but also logistics and 
in-house costs, we have set an objective to reduce total costs by 5% each year.

nissan is operating its business based on the mid-term plan, nissan power 
88 for the fiscal years 2011 to 2016. “power” derives its significance from 
the strengths and efforts we will apply to our brands and sales. our 
commitment is to renew our focus on the overall customer experience, 
elevating nissan’s brand power and ensuring quality excellence for every 
person who buys a nissan car. “88” denotes the measurable rewards from 
achieving our plan. We aim to achieve a global market share of 8% from 
5.8% in 2010, and we aim to increase our corporate operating profit to a 
sustainable 8% from 6.1% in 2010.

nissan is implementing six strategies under nissan power 88:

5 Business expansion

6

Cost leadership

  website

click here for more 
information on nissan 
power 88.

together with a stronger brand, investments in products, technologies and global capacity, we aim 
to achieve nissan power 88 and grow further.

18NISSAN MOTOR CORPORATION ANNuAl RePORT 201419

ZeRo–eMISSIon leADeRSHIp

Here is the latest information on the company’s activities 
in the zero-emission field.

NISSAN LEAF GLoBAL SALES SuRPASS 100,000 uNITS

the 100,000th all-electric nissan Leaf was bought by a customer in the United Kingdom. the nissan Leaf, 
the world's first mass-produced zero emissions vehicle, remains the best-selling eV in history, with a 45% 
market share. since its launch in December 2010 nissan has seen the pace of sales increase consistently, and 
2013 was a record year. the Leaf is now available to customers in 35 countries on four continents. in norway, 
the nissan Leaf topped sales charts, out-selling conventional gasoline powered vehicles in october 2013.

sales of the nissan Leaf in Japan passed the 30,000 unit milestone in october 2013.

As the industry leader in zero-emission mobility, nissan is committed to the penetration of electric vehicles (eVs) in the market.

all-electric nissan Leaf

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE20

ToyoTA, NISSAN, hoNDA AND MITSuBIShI To PRoVIDE FINANCIAL ASSISTANCE FoR 
ELECTRIC VEhICLE ChARGING INFRASTRuCTuRE IN JAPAN
toyota motor corporation, nissan motor co., Ltd., Honda motor co., Ltd., and mitsubishi motors 
corporation jointly announced their agreement to work together to promote the installation of 
chargers for electric-powered vehicles (pHVs, pHeVs, eVs) and build a charging network service that 
offers more convenience to drivers in Japan. they also established a new company, nippon charge 
service, LLc.

this company has the following goals:
1. promote installation of chargers in Japan
2. promote charger installation by temporarily bearing part of the installation and maintenance costs
3. Build a charging infrastructure network which enables customers to use their pHVs, pHeVs and eVs more 

conveniently

4. Work with government agencies and local governments

NISSAN AND BhuTAN PARTNER oN BREAkThRouGh NATIoNAL EV STRATEGy
nissan has pledged its support for the Kingdom of Bhutan's transition to an electric vehicle fleet. 
nissan has entered into an agreement with the royal government of Bhutan with the shared goal of 
achieving the nation's eco-friendly vision for the future. Bhutan's government is targeting eVs as a key 
strategy to achieve its goal of becoming a zero emissions nation. as a first step in the cooperation, 
nissan will deliver nissan Leafs for use in the government fleet, and as taxis, as well as demonstration 
units for the national rollout of eVs. Quick chargers will also be supplied to implement the government's 
plan for infrastructure covering the entire Himalayan nation. feasibility studies for further technical 
cooperation are included in the details of the agreements.

NISSAN LEAFS CAN NoW PoWER ThE oFFICE, AS WELL AS ThE hoME
“Vehicle-to-Building" allows up to six nissan Leafs to be 
connected to a building's power distribution board. charging is 
phased during the day so at peak hours, when electricity is 
most expensive, the building draws power from the cars. When 
electricity is cheaper it flows the other way. the system 
ensures the nissan Leafs are fully charged by the end of the 
working day for their owners to drive home.

“Vehicle-to-Building" has been in use at the nissan 

advanced technology center in atsugi city, Japan, since July.

NISSAN AND CITy oF yokohAMA LAuNCh JAPAN’S FIRST-EVER 
CAR ShARING PRoGRAM WITh uLTRA-CoMPACT EVs
choimobi Yokohama is a combined effort between nissan motor co., Ltd. and 
the city of Yokohama as part of the Yokohama mobility project Zero 
program (YmpZ). the YmpZ program is aimed at increasing low-emission 
transportation options for residents of the city. the choimobi Yokohama plan 
is designed to be a one-way car sharing service that enables eVs to be rented 
from and returned to any of 45 car pickup/return stations that will be located 
in the downtown core in Yokohama.

NISSAN INTRoDuCES ITS FIRST ALL-ELECTRIC CoMMERCIAL VEhICLE “e-NV200” 
nssan's first all-electric, zero-emissions commercial vehicle, the e-nV200, will go on sale in october 2014 
at nissan dealers throughout Japan. 

the e-nV200 is nissan’s second mass-market, all-electric model available globally, following the 
nissan Leaf, which has now sold more than 100,000 (as of Jan.2014) units worldwide. compared to 
commercial vehicles that use internal combustion engines, the e-nV200 reduces operating costs and 
contributes to improving the company’s environmental image thanks 
to the vehicle’s zero exhaust emissions as well as a reduction in noise 
pollution. the nissan Leaf is fun to drive, offering smooth, strong 
acceleration, great handling and a quiet interior with no engine noise.
With the inclusion of a hydraulic brake system, the vehicle’s 
regenerative braking can work more effectively, enabling a driving 
range of 185 to 190 km on a full charge (on Jc08 mode).

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE21

nISSAn’S teCHnoloGY DeVelopMent AnD neW teCHnoloGIeS In FISCAl 2014

AutonoMouS DRIVInG teCHnoloGY

overview of Nissan’s Autonomous Drive
nissan motor co., Ltd. recently announced that the company will be ready with multiple, commercially-
viable autonomous Drive vehicles by 2020.

nissan's autonomous driving technology development is an extension of its safety shield philosophy, 

which promotes the creation of a virtual 360-degree sensing capability around a vehicle to help detect 
risks, offer warnings to the driver and takes action if necessary. 

nissan’s prototype autonomous Drive vehicles equipped with laser scanners and five cameras 

continually monitor their surroundings in every direction. if they come close to other vehicles or other 
objects, artificial intelligence selects the appropriate action based on the information stored in its 
knowledge database. the goal is development of an autonomous Drive vehicle that can correctly 
assess situations, make decisions and drive safely even in complex traffic environments, such as at 
crossroads with no traffic lights or when passing parked vehicles.

a revolutionary concept like autonomous drive will have implications throughout the design and 
construction of cars. for example, collision-avoidance by machines with the capability to react more 
rapidly and with more complex movements than a human driver will place new demands on the chassis 
and traction control. nissan is leveraging 80 years of research and development expertise to create a 
complete solution for autonomous drive.

Image of Autonomous Drive

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCEVarious scenes of Autonomous driving

The following are a few choice examples of how these technologies are used.

22

Around View Monitor

this technology offers drivers a virtual bird’s-eye view around their vehicle, enhancing visibility and 
making parking easier. many of our models already feature this technology, and we plan to deploy it 
in more models in the future.

Forward Emergency Braking

this technology is able to bring a vehicle to a halt when it senses a potential collision with a 
vehicle ahead. Drivers have given us positive feedback about the technology , and we plan to 
continue to expand our offerings of this feature. 

Intelligent Parking Assist

this is a new advanced technology for nissan. the technology makes it easier for drivers to park 
their car, even those with little experience, by helping them park their car in garages and when 
parallel parking through automated assistive steering.

Smart Rearview Mirror

announced at the geneva motor show in march 2014, the smart 
rearview mirror is a world-first technology that allows drivers to 
switch between a normal rearview mirror and an LcD display with 
rear-facing camera. the driver is presented with a clear view behind 
their vehicle under various driving conditions, making driving a more 
pleasurable experience. the smart rearview mirror gives the driver a 
broader and unobstructed view behind the vehicle.

neW teCHnoloGIeS In FISCAl 2014 

In fiscal 2014, Nissan brought to market five new technologies, including the FF mid-size hybrid 
system and the advanced driving assistance display.

Road test of an Autonomous Drive vehicle
nissan conducted the first public road test of an autonomous Drive vehicle on the sagami expressway in 
Kanagawa (southwest of tokyo) with the support of Kanagawa prefectural authorities.

the nissan Leaf used for this test drive was the first vehicle equipped with autonomous driving 
technologies to be granted a license plate in Japan (september 2013). autonomous driving technologies 
detect road and traffic conditions as well as control handling and braking. from entrance to exit, the 
prototype vehicle is fully automatic on the highway.

in order to realize an autonomous driving system and provide additional benefit to our customers, 
nissan continues to develop technologies intended to enhance safety and reliability.  We plan to continue 
to incorporate a variety of core technologies related to automated driving, including camera recognition 
technology and control automation technology, in our mass-produced models.

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCEFISCAl 2013 SAleS peRFoRMAnCe

fiscal 2013 sales results came to 5,188,000 units, up 5.6% year-on-year. overall market share was 
6.2%, equal to fiscal 2012.

Global Retail Sales Volume / Market Share

(Units: thousands)

8,000

6,000

4,000

2,000

0

5.6

5.4

5.4

5.5

5.5

3,569

3,483

3,770

3,411

3,515

5.8

4,185

6.4

6.2

4,845

4,914

6.2
5,188

6.7

5,650

2005

2006

2007

2008

2009

2010

2011

2012

2013

(forecast)
2014

 global retail sales volume (left) 

 market share (right)

(%)

8.0

6.0

4.0

2.0

0
(fY)

Japan
in Japan, total industry volumes rose by 9.2% to 5.7 million units. nissan out-performed the market with 
unit sales up 11.1% to 719,000, representing a market share of 12.6%. this improvement was driven by 
strong sales of our DaYZ series, as well as strong demand for our first cmf model and the new X-trail. it 
is important to note that the sales volume increase, particularly in the fourth quarter, was impacted by 
Japanese consumers making purchases prior to the consumption tax hike.

23

China
in china, nissan out-performed overall market growth. the total industry in china was up 14.0% to 20.75 
million units, while nissan sales increased 17.2% to 1.27 million units. although our performance was 
impacted by the islands dispute in the first half, demand has since improved. the Qashqai and the all-new 
sylphy, along with new models from Venucia and infiniti, contributed to this improvement.

Retail Sales in China

(Units: thousands)

(1,182)
1,080

1,266
+17.2%

1,430*
+17.6%

1,500

1,200

900

600

300

0

2012

2013

(forecast)
2014

(fY)

* after adjustment of cV spin off

( ): Before adjustment of cV spin off

North America
in north america, nissan achieved significant sales growth. the total industry in the U.s. was up 6.4% at 
15.65 million units, while nissan sales volume increased by 13.0% to 1.29 million units amid strong 
demand for the new rogue and the altima. 

in canada, nissan outperformed the market as unit sales jumped 20.9% to 96,000 units, compared 
with the industry which was up 4.6% at 1.75 million units. in canada, the new rogue added to the sales 
momentum.

in mexico, nissan has maintained its number one position with a market share of 24.9% and unit 
sales of 265,000. nissan accounts for five of the top ten models in mexico and ranks first in customer 
satisfaction.

Retail Sales in Japan

(Units: thousands)

Retail Sales in the United States

1,500

1,200

900

600

300

0

647

719
+11.1%

640
-11.0%

2012

2013

(forecast)
2014

(fY)

(Units: thousands)

1,500

1,200

900

600

300

0

1,285
+13.0%

1,370
+6.6%

1,138

2012

2013

(forecast)
2014

(fY)

X-TrailRogueQashqaiNISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE24

FISCAl 2014 SAleS outlooK

Europe
in europe, including russia, nissan’s sales rose 2.4% to 676,000 units, compared with a 1.8% rise in the 
overall market. nissan’s market share was steady at 3.9%.

for fiscal 2014, nissan anticipates total industry volumes will rise by 1.6% to 84.42 million units. in that 
period, we expect nissan to improve significantly with retail volumes reaching 5.65 million units. this 
would equate to a record global market share of 6.7%.

Retail Sales in Europe

(Units: thousands)

1,500

1,200

900

600

300

0

660

676
+2.4%

780
+15.4%

2012

2013

(forecast)
2014

(fY)

in Japan, we expect continued pressure on consumers due to the recent consumption tax increase. 

this will be more than offset by sales growth in china, north america and in europe. We also forecast 
improvement in other markets, which were depressed through all of fiscal 2013.

We will launch 10 new vehicles over the coming 12 months. these include the new murano in the 
U.s., a number of all-new Datsun vehicles in india, russia, indonesia and south africa and the new zero-
emissions e-nV200 in Japan and europe. the ongoing product offensive will also feature an all-new 
global pick-up truck np300 navara and the long-wheel-base variants of the infiniti Q50 and QX50 in 
china.

(all figures are based on forecasts as of may 12, 2014.)

other markets
our sales in other markets declined by 8.5% to 879,000 units. in asia and oceania sales declined 17.8%, 
to 363,000 units. Latin america fell 16.1% to 186,000 units. these reductions were partly offset by a 
22.5% increase in the middle east to 226,000 units.  

nevertheless,  nissan enjoyed the first signs of success in other emerging markets. in  india, we 

began selling the all-new Datsun go, and consumers are reacting positively to the new terrano.

Retail Sales in Other Markets

(Units: thousands)

1,500

1,200

900

600

300

0

959

879
-8.5%

1,040
+18.4%

2012

2013

(forecast)
2014

(fY)

Fiscal 2014 Sales Outlook

(Units: thousands)

6,000

5,000

4,000

3,000

2,000

1,000

0

5,650
+8.9%

640

Japan
-11.0%

1,430

china
+17.6%*

1,760
(1,370)

north america
+6.8%

(U.s.+6.6%)

780

europe
+15.4%

1,040

other markets
+18.4%

(forecast)
2014

(fY)

5,188

719

1,266

1,648
(1,285)

676

879

2013

* after adjustment of cV spin off

QashqaiDatsun GONISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCEFISCAl 2013 FInAnCIAl ReVIeW

FISCAl 2013 FInAnCIAl peRFoRMAnCe

Net Sales (Management pro forma basis*)
for fiscal 2013, consolidated net sales 
increased 18.7%, to 11.43 trillion yen.

Net Sales

(Billions of yen)

12,000.0

10,482.5

11,434.8

10,790.0

9,409.0

9,629.6

8,773.1

9,000.0

7,517.3

6,000.0

3,000.0

0

2009

2010

2011

2012

2013

(forecast)
2014

(fY)

  management pro forma basis*

 china JV equity basis

operating Profit (Management pro forma basis*)
consolidated operating profit totaled 605.7 billion yen, an increase of 15.7% from previous year. in 
comparison to previous year’s consolidated operating profit, the variance was due to the following factors:

25

Impact on Operating Profit (Management pro forma basis*)

(Billions of yen)

–266.5

+70.4

+202.6

523.5

+247.6

–24.2

–36.8

–72.1

–38.8

605.7

fY12
o.p.

foreX

purch. cost
reduction
(including raw
material)

Volume/
mix

selling exp. / 
product 
enrichment

r&D
exp.

mfg
exp.

Warranty & 
recall exp.

other
items

fY13
o.p.

Net income (Management pro forma basis*)
net non-operating income amounted to 53.3 billion yen for the current fiscal year, decreasing by 
59.1 billion yen due to a 32.4 billion yen decrease in fX loss and 30.0 billion yen decrease in profit 
loss under the equity method.

net special gain was 26.0 billion yen, an increase of 38.6 billion yen. this was primarily 

attributable to a 16.3 billion yen gain on sale of the cV business and a 12.2 billion yen gain on 
contribution of securities to retirement benefit trust.

l  the 247.6 billion yen foreign exchange impact reflects mainly the correction of the yen against the U.s. 

income taxes for the current fiscal year increased by 3.5 billion yen from the previous fiscal 

dollar.

l  purchasing cost reduction efforts, including raw 
materials, resulted in savings of 202.6 billion yen.
l  Volume and mix produced a positive impact of 

70.4 billion yen

Operating Profit

(Billions of yen)

l  the  increase  in  selling  expenses,  including 
product  enrichment  costs,  resulted  in  a  266.5 
billion yen negative movement.

800.0

600.0

l  r&D expenses increased by 24.2 billion yen.
l  manufacturing expenses increased by 36.8 

400.0

311.6

537.5

545.8 523.5

605.7

535.0

498.4

billion yen.

l  Warranty and recall expenses increased by 72.1 

billion yen.

l  other items including remarketing had a negative 

impact of 38.8 billion yen.

200.0

0

2009

2010

2011

2012

2013

(forecast)
2014

(fY)

  management pro forma basis*

 china JV equity basis

year to 149.8 billion yen.

consolidated net income increased by 46.6 billion yen from 342.4 billion yen for the previous 

fiscal year to 389.0 billion yen for the current fiscal year.

Net income

(Billions of yen)

600.0

450.0

300.0

150.0

0

389.0

405.0

319.2

341.4 342.4

42.4

2009

2010

2011

2012

2013

(forecast)
2014

(fY)

  management pro forma basis*

 china JV equity basis

* Based on continuation of proportionate consolidation of china JV

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE 
 
 
26

FInAnCIAl poSItIon

Balance sheet (China JV Equity basis)
total assets have increased by 18.2% to 14,703.4 billion yen compared to march 31, 2013.

current assets have increased by 19.3% to 8,609.3 billion yen compared to march 31, 2013. 

this was mainly attributable to an increase in sales finance receivables by 871.6 billion yen. 

fixed assets have increased by 16.6% to 6,094.1 billion yen compared to march 31, 2013. 

this was mainly attributable to an increase in machinery, equipment and vehicles, net by 393.8 
billion yen and an increase in investment securities by 212.7 billion yen.  

Long-term credit rating
nissan’s long-term credit rating with r&i is a+ with a stable outlook. s&p’s long-term credit rating for 
nissan is BBB+ with a stable outlook. nissan’s credit rating with moody’s is a3 with a stable outlook.

Corporate Ratings

current liabilities have increased by 22.0% to 5,187.2 billion yen compared to march 31, 2013. 

aa3

this was mainly due to increase in note payable and account payable by 343.3 billion yen and 
short-term borrowings by 186.8 billion yen. 

Long-term liabilities have increased by 16.7% to 4,844.6 billion yen compared to march 31, 

2013. this was mainly due to increase in Long-term borrowings by 330.2 billion yen and bonds by 
247.1 billion yen.

net assets have increased by 15.7% to 4,671.5 billion yen compared to 4,036.0 billion yen as 

of march 31, 2013. this was mainly due to net income of 389.0 billion yen and a decrease in 
translation adjustments by 310.9 billion yen.

Free cash flow and net cash (auto business) (Management pro forma basis*)
for fiscal 2013, nissan achieved a positive free cash flow of 208.1 billion yen. at the end of fiscal 
2013, our net automotive cash improved from the previous fiscal year to 1,133.7 billion yen. 

We continue to maintain a close focus on our inventory of new vehicles. inventory stood at 

970,000 units at the end of fiscal 2013. the company continues to manage inventory carefully, in 
order to limit its impact on free cash flow.

* Based on continuation of proportionate consolidation of china JV

R&I

S&p

Moody’s

a1

a2

a3

Baa1

Baa2

Baa3

Ba1

10/03 4/04 10/04 4/05 10/05

4/06 10/06 4/07 10/07 4/08 10/08 4/09 10/09 4/10 10/10 4/11

7/11

7/12

1/13

aa–

a+

a

a–

BBB+

BBB

BBB–

BB+

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE27

Dividend
nissan’s strategic actions reflect not only its long-term vision as a global company to create sustainable 
value but also the company’s commitment to maximizing total shareholder returns.

We paid year-end cash dividends of 15 yen per share for fiscal 2013. as a result, total dividend 
payment for fiscal 2013, combined with the 15 yen dividend for the interim period, was 30 yen per share. 
the dividend payment plan for fiscal year 2014 is to be 33 yen per share, considering the business 

condition, risks and opportunities for the year.

Dividend

(Dividend per share, in yen)

40

30

20

10

0

33

30

25

20

10

0

2009

2010

2011

2012

2013

(outlook)
2014

(fY)

Sales finance (China JV Equity basis)
Due to the increase in retail sales, total financial assets of the sales finance segment increased by 21.7% 
to 7,682.1 billion yen from 6,310.8 billion yen in fiscal 2013. the sales finance segment generated 164.7 
billion yen in operating profits in fiscal 2013 from 142.3 billion yen in fiscal 2012. 

Investment policy (China JV Equity basis)
capital expenditures totaled 536.3 billion yen, which was 5.1% of net sales. the company used capital 
expenditures in order to ensure nissan’s future competitiveness.

r&D expenditures totaled 500.6 billion yen. these funds were used to develop new technologies 
and products. one of the company’s strengths is its extensive collaboration and development structure 
with renault’s r&D team, resulting from the alliance.

nissan plans more than 90 new advanced technologies, averaging 15 per year during our mid-term 

plan by 2016.

R&D Expenditures

(Billions of yen)

600

450

300

150

0

385.5

5.1%

399.3

428.0

4.6%

4.5%

469.9

4.9%

500.6

500.0

4.8%

4.6%

2009

2010

2011

2012

2013

(forecast)
2014

(fY)

 r&D expenditures (management pro forma basis*)

r&D expenditures (china JV equity basis)

 % of net sales (management pro forma basis*)
 % of net sales (china JV equity basis)

* Based on continuation of proportionate consolidation of china JV

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE28

operating profit variance analysis
l  a negative foreign exchange movement of 55 billion yen;
l  an improvement in sales and marketing of 25 billion yen;
l  an 85 billion yen improvement in monozukuri;
l  and an increase in g&a and other costs of 18.4 billion yen.

Under the forecast of consolidated operating results for fiscal 2014, the consolidation method of 
Dongfeng motor co., Ltd. is changed from a proportionate consolidation to the equity method in 
comparison with the results until fiscal 2012 by the adoption of ifrs 11. this change has no impact on 
net income though there are effects on net sales, operating income and ordinary income.

(all figures for fiscal 2014 are forecasts, as of may 12, 2014.)

FISCAl 2014 outlooK (CHInA JV eQuItY BASIS)

in our outlook for fiscal 2014, we expect our global sales to reach 5.65 million units, an increase of 
8.9%.

With a total industry volume assumption of 84.42 million units, a 1.6 % increase year on year, our 

global market share is expected to grow from 6.2% to 6.7%.

in consequence of our plan, financial forecast is as follows. We have used a foreign exchange rate 

assumption of 100 yen to the dollar and 140 yen to the euro:


n  net sales 10.79 trillion yen 
n  operating income 535.0 billion yen 
n  net income 405.0 billion yen 

nissan is on track to grow to 5.65 million units during fiscal year 2014 – which will move us toward our 
objective of an 8% global market share by fiscal year 2016 to achieve nissan power 88. in support of this 
growth plan, necessary investments in r&D and capital expenditures are being made to support the 
long-term expansion of the company.

With these factors included, the expected variance in operating profit between 2013 and 2014 is 

broken down as follows:

Impact on Operating Profits (FY2014 Outlook) (China JV Equity basis)

(Billions of yen)

498.4

-55.0

+25.0

+85.0

–18.4

535.0

fY13
o.p.
actual

foreX

m&s

monozukuri

g&a 
and
other costs

fY14
o.p.
outlook

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCEFInAnCIAl St AteMentS
Consolidated balance sheets (China JV Equity basis)

FY2012
as of march 31, 2013

FY2013
as of march 31, 2014

(millions of yen)

FY2012
as of march 31, 2013

FY2013
as of march 31, 2014

(millions of yen)

29

Assets

Current assets

cash on hand and in banks
trade notes and accounts receivable
sales finance receivables
securities
merchandise and finished goods
Work in process
raw materials and supplies
Deferred tax assets
other
allowance for doubtful accounts
Total current assets

Fixed assets

property, plant and equipment
Buildings and structures, net
machinery, equipment and vehicles, net
Land
construction in progress
other, net
total property, plant and equipment

intangible fixed assets
investments and other assets

investment securities
Long-term loans receivable
Deferred tax assets
other
allowance for doubtful accounts
total investments and other assets

Total fixed assets

Total assets

604,357 
583,112 
4,161,925 
107,652 
663,889 
97,952 
283,418 
244,133 
511,744 
(43,664)
7,214,518 

600,336 
2,265,006 
644,656 
250,858 
421,482 
4,182,338 
75,446 

717,555 
13,052 
83,705 
158,420 
(2,697)
970,035 
5,227,819 
12,442,337 

822,863 
785,954 
5,033,558 
13,470 
769,676 
94,386 
287,789 
210,395 
650,143 
(58,956)
8,609,278

615,127 
2,658,776 
642,932 
337,635 
503,568 
4,758,038 
92,334 

930,293 
13,529 
117,437 
185,047 
(2,553)
1,243,753 
6,094,125 
14,703,403 

liabilities

Current liabilities

trade notes and accounts payable
short-term borrowings
current portion of long-term borrowings
commercial papers
current portion of bonds
Lease obligations
accrued expenses
Deferred tax liabilities
accrued warranty costs
other
Total current liabilities

Long-term liabilities

Bonds
Long-term borrowings
Lease obligations
Deferred tax liabilities
accrued warranty costs
accrued retirement benefits
net defined benefit liability
other
Total long-term liabilities

Total liabilities

Net assets

Shareholders’ equity
common stock
capital surplus
retained earnings
treasury stock
Total shareholdersʼ equity

Accumulated other comprehensive income

Unrealized holding gain and loss on securities
Unrealized gain and loss from hedging instruments
adjustment for revaluation of the accounts of the consolidated 
subsidiaries based on general price level accounting
translation adjustments
remeasurements of defined benefit plans
Total accumulated other comprehensive income

share subscription rights
minority interests
Total net assets

Total liabilities and net assets

1,168,584 
519,796 
779,856 
219,453 
181,336 
32,673 
598,890 
116 
80,311 
672,245 
4,253,260

671,693 
2,352,170 
22,795 
555,249 
89,021 
164,672 
―
297,447 
4,153,047 
8,406,307 

605,814 
804,470 
3,252,876 
(149,549)
4,513,611  

20,897 
(8,578)

(13,945)

(780,137)
―
(781,763)
2,415 
301,767 
4,036,030 
12,442,337 

1,511,910 
706,576 
910,546 
151,175 
226,590 
32,838 
693,438 
316 
93,151 
860,709 
5,187,249  

918,783 
2,682,381 
23,580 
605,140 
105,884 
―
216,583 
292,275 
4,844,626 
10,031,875 

605,814 
804,485 
3,526,646 
(149,315)
4,787,630 

81,630 
(7,015)

(13,945)

(469,202)
(40,444)
(448,976)
2,401 
330,473 
4,671,528 
14,703,403 

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE30

FY2012
(from april 1, 2012
to march 31, 2013)

(millions of yen)

FY2013
(from april 1, 2013
to march 31, 2014)

10,775
1,549
―
2,945
15,269

1,020
8,247
12,280
789
10,021
32,357
487,333
86,065
38,229
124,294
363,039
21,922
341,117

9,168
3,774
12,175
2,011
27,128

1,694
11,456
2,130
4,744
4,915
24,939
529,378
131,990
(16,939)
115,051
414,327
25,293
389,034

Special gains

gain on sales of fixed assets
gain on sales of investment securities
gain on contribution of securities to retirement benefit trust
other
Total special gains

Special losses

Loss on sales of fixed assets
Loss on disposal of fixed assets
impairment loss
special addition to retirement benefits
other
Total special losses

Income before income taxes and minority interests
income taxes-current
income taxes-deferred
Total income taxes 
Income before minority interests
Income attributable to minority interests
Net income

Consolidated statement of income (China JV Equity basis)

Net sales

Cost of sales
Gross profit
Selling, general and administrative expenses

advertising expenses
service costs
provision for warranty costs
other selling expenses
salaries and wages
retirement benefit expenses
supplies
Depreciation and amortization
provision for doubtful accounts
amortization of goodwill
other
Total selling, general and administrative expenses

Operating income
Non-operating income
interest income
Dividends income
equity in earnings of affiliates
exchange gain
miscellaneous income
Total non-operating income

Non-operating expenses

interest expense
amortization of net retirement benefit obligation at transition
Derivative loss
exchange loss
miscellaneous expenses
Total non-operating expenses

Ordinary income

FY2012
(from april 1, 2012
to march 31, 2013)
8,737,320
7,289,987
1,447,333

(millions of yen)

FY2013
(from april 1, 2013
to march 31, 2014)
10,482,520
8,636,063
1,846,457

214,076
50,671
68,363
129,337
311,139
11,306
3,581
46,031
6,248
2,104
165,654
1,008,510
438,823

11,276
4,672
80,186
19,092
8,796
124,022

26,312
9,947
6,359
―
15,806
58,424
504,421

289,098
100,255
107,480
204,953
354,908
25,174
3,637
43,515
31,869
1,814
185,389
1,348,092
498,365

17,064
6,013
78,815
―
9,254
111,146

28,677
9,075
18,166
13,063
13,341
82,322
527,189

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCE31

Consolidated statement of cash flows (China JV Equity basis)

Cash flows from operating activities

Cash flows from investing activities

FY2012
(from april 1, 2012
to march 31, 2013)

(millions of yen)

FY2013
(from april 1, 2013
to march 31, 2014)

FY2012
(from april 1, 2012
to march 31, 2013)

(millions of yen)

FY2013
(from april 1, 2013
to march 31, 2014)

income before income taxes and minority interests
Depreciation and amortization (for fixed assets excluding leased 
vehicles)
Depreciation and amortization (for long term prepaid expenses)
Depreciation and amortization (for leased vehicles)
impairment loss
gain on contribution of securities to retirement benefit trust
increase (decrease) in allowance for doubtful receivables
provision for residual value risk of leased vehicles(net changes)
interest and dividend income
interest expense
equity in losses (earnings) of affiliates
Loss (gain) on sales of fixed assets
Loss on disposal of fixed assets
Loss (gain) on sales of investment securities
Decrease (increase) in trade notes and accounts receivable
Decrease (increase) in sales finance receivables
Decrease (increase) in inventories
increase (decrease) in trade notes and accounts payable
amortization of net retirement benefit obligation at transition
retirement benefit expenses
retirement benefit payments made against related accrual
payments made against net defined benefit liability
other
Subtotal
interest and dividends received
proceeds from dividends income from affiliates accounted for by 
equity method
interest paid
income taxes paid
Net cash provided by operating activities

487,333 

329,459 

18,836 
219,155 
12,280 
-
(6,283)
12,378 
(15,948)
84,025 
(80,186)
(9,755)
8,247 
(1,520)
104,140 
(550,158)
(14,804)
(93,228)
9,947
31,767
(44,287)
-
(2,804)
498,594  
15,814 

59,966 

(86,847)
(75,270)
412,257  

529,378 

364,926 

24,086 
288,276 
2,130 
(12,175)
12,160 
11,633 
(23,077)
101,451 
(78,815)
(7,474)
11,456 
(3,774)
(173,228)
(587,060)
 (38,057)
334,367
9,075
37,701
-
(36,658)
38,523 
804,844 
20,654 

98,907 

(99,861)
(96,421)
728,123 

net decrease (increase) in short-term investments
purchase of fixed assets
proceeds from sales of fixed assets
purchase of leased vehicles
proceeds from sales of leased vehicles
payments of long-term loans receivable
collection of long-term loans receivable
purchase of investment securities
proceeds from sales of investment securities
proceeds from (payments for) sales of subsidiaries' shares resulting 
in changes in the scope of consolidation
proceeds (parchase) from purchase of subsidiaries' shares 
resulting in changes in the scope of consolidation
net decrease (increase) in restricted cash
other
Net cash used in investing activities

Cash flows from financing activities

net increase (decrease) in short-term borrowings
proceeds from long-term borrowings
proceeds from issuance of bonds
repayments of long-term borrowings
redemption of bonds
proceeds from minority shareholders
purchase of treasury stock
proceeds from sales of treasury stock
repayments of lease obligations
cash dividends paid
cash dividends paid to minority shareholders
Net cash provided by financing activities

Effects of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents
cash and cash equivalents at beginning of the period
increase due to inclusion in consolidation
Decrease due to exclusion from consolidation
Cash and cash equivalents at end of the period

(25)
(455,703)
59,714 
(709,995)
323,615 
(8,439)
239 
(33,628)
2,200 

15,106 

―

(22,727)
(8,404)
(838,047) 

354,254 
1,122,914 
236,311 
(952,033)
(182,877)
9,514 
(7)
―
(52,941)
(94,306)
(7,012)
433,817
50,550 
58,577 
652,944 
548 
(168)
  711,901 

(3,360)
(551,808)
79,578 
(1,004,141)
465,501 
(1,292)
254 
(37,617)
2,223 

(1,321)

972 

(8,628)
(20,777)
(1,080,416) 

(19,920)
1,373,644 
444,666 
(1,058,838)
(181,628)
9,599 
(11)
127 
(44,312)
(115,265)
(11,137)
396,925
74,850 
119,482 
711,901 
1,333 
―
832,716 

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014PERFORMANCENISSAN MOTOR CORPORATION ANNuAl RePORT 2014 
 
eXeCutIVeS

DIReCtoRS oF tHe BoARD AnD AuDItoRS

CoRpoRAte oFFICeRS

Representative Directors

carlos ghosn
president and chairman

Hiroto saikawa

toshiyuki shiga

greg Kelly

Directors

Hideyuki sakamoto

fumiaki matsumoto

mitsuhiko Yamashita

Jean-Baptiste-Duzan

Bernard rey

eXeCutIVe CoMMIttee MeMBeRS
エグゼクティブ・コミッティ・メンバー

Auditors

Hidetoshi imazu

toshiyuki nakamura

motoo nagai

shigetoshi andoh

(as of June 24, 2014)

carlos ghosn

Hiroto saikawa

andy palmer

Joseph g. p eter

trevor mann

takao Katagiri

Jose munoz

Kimiyasu nakamura

Chief Executive Officer
Chairman of Board
President
Representative Director
carlos ghosn*

Chief Competitive Officer
Hiroto saikawa*

Chief Planning Officer
andy palmer*
global product planning

global program management 

global market intelligence

global is

global infiniti Business Unit  

global marketing communications

global corporate planning 
(incl. oem Business)

Vehicle information technology

global sales

Chief Financial Officer
Joseph g. peter*
finance

control

ir

m&a support 

global sales finance Business Unit

administration for affiliated companies, 
marine administration office

Chief Performance Officer
trevor mann*
responsible for 6 management committees

global aftersales

global Datsun Business Unit

Executive Vice President 
takao Katagiri*
region: Japan, asia, oceania

Japan marketing & sales

Executive Vice President
Jose munoz*
region : north america

Executive Vice President
Kimiyasu nakamura*
tcsX
(total customer satisfaction f unction)

Executive Vice President
Hideyuki sakamoto*
product engineering

Executive Vice President
fumiaki matsumoto*
manufacturing & scm operations

Executive Vice President
tsuyoshiYamaguchi
alliance technology Development

Executive Vice President
shohei Kimura
alliance mfg engineering & scm

Vice Chairman
toshiyuki shiga
external and government affairs

intellectual asset management

corporate governance

Hideyuki sakamoto

fumiaki matsumoto

* executive committee members

32

Senior Vice Presidents

Corporate Vice Presidents

shiro nakamura

asako Hoshino

Hitoshi Kawaguchi

celso guiotoku

Yasuhiro Yamauchi

Joji tagawa

greg Kelly

akira sakurai

takao asami

Jun seki

toshifumi Hirai

atsushi Hirose

shunichi toyomasu

Vincent cobee

Jose Luis Valls

Yusuke takahashi

takashi Hata

paul Willcox

Hiroshi Karube

norio ota

rakesh Kochhar

toru Hasegawa

Keno Kato

noboru tateishi

roel De Vries

tony Laydon

Kunio nakaguro

mitsuro antoku

arun Bajaj

naoya fujimoto

toshihiro Hirai

Hari nada

Hiroshi nagaoka

akihiro otomo

atul pasricha

nobuya Uranishi

philippe guerin-Boutaud

Fellows

Haruyoshi Kumura

(as of aug 1, 2014)

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE GOVERNANCECoRpoRAte GoVeRnAnCe & InteRnAl ContRol

Details of this section are provided in full in the company’s sustainability report.

33

CoRPoRATE GoVERNANCE SySTEM
nissan believes that enhancing its corporate governance is one of its
most important business issues. ensuring clear management
responsibility is a key way to achieve this. nissan announces clear
management targets and policies to all its stakeholders and discloses
its performance promptly with a high degree of transparency.

information regarding the following is provided in the company’s sustainability report.
l  corporate governance system in Detail
l  internal control systems
l  independent internal audits

l  security-related export controls
l  promoting thorough compliance
l  nissan’s stance against Discrimination and Harassment
l  internal reporting system for corporate soundness

RISk MANAGEMENT
nissan defines risks as anything that might prevent it from achieving
its business goals. By detecting risks as early as possible, examining
them, planning the necessary measures to address them and
implementing those measures, the company works to minimize the
materialization of risks as well as the impact they cause.

CoMPLIANCE
in promoting corporate social responsibility (csr), it is essential that
each employee practices compliance with high ethical standards. in
order to raise compliance awareness throughout the company, nissan
has established specialized departments and appointed officers to
promote compliance policy in each region where it operates.

information regarding the following is provided in the company’s sustainability report.
l  principles for and approach to corporate risk management
l  protecting personal Data and reinforcing information security
l  risks related to financial market
l  risks related to Business strategies and maintenance of competitiveness
l  Business continuity

information regarding the following is provided in the company’s sustainability report.
l  employees and compliance

  website

please see sustainability 
report 2014 p. 96  for more 
information on corporate 
governance & internal 
control

  website

please see sustainability 
report 2014 p. 108 for more 
information on risk 
management.

NISSAN MOTOR CORPORATION ANNuAl RePORT 2014CORPORATE GOVERNANCE