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Nissan Motor Co., Ltd.

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FY2011 Annual Report · Nissan Motor Co., Ltd.
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Mid-term Plan

Performance

Corporate Data

Corporate Governance

NISSAN Annual Report 2011

01

Vision 
Nissan: Enriching People’s Lives

Mission 
Nissan provides unique and innovative automotive products and services that deliver superior 
measurable values to all stakeholders* in alliance with Renault.

* Our stakeholders include customers, shareholders, employees, dealers and suppliers, as well as the communities where we work and operate.

This annual report presents financial results for the fiscal 
period ending March 31, 2011. The report also provides 
shareholders with insights into Nissan’s management team. 
Through one-on-one interviews, various members of 
executive management, including President and Chief 
Executive Officer Carlos Ghosn, discuss the philosophy and 
direction of Nissan.

  Reports

Annual Report

http://www.nissan-global.com/EN/IR/LIBRARY/AR/

Sustainability Report

http://www.nissan-global.com/EN/COMPANY/CSR/LIBRARY/SR/

Profile

http://www.nissan-global.com/EN/IR/LIBRARY/PROFILE/

This annual report contains forward-looking statements on Nissan’s plans and 
targets, and related operating investment, product planning and production 
targets. Please note that there can be no assurance that these targets and 
plans will actually be achieved. Achieving them will depend on many factors, 
including Nissan’s activities and development as well as the dynamics of the 
automobile industry worldwide and the global economy.

  Contents

Financial Highlights

Mid-term Plan

Message from the CEO

Message from the COO

Message from the CRO

Message from the CFO

Strategies for Growth

Brand Power as a Pillar of Nissan’s Success
Nissan’s Sales Power Goals

Nissan Power 88

Performance

Fiscal 2010 Sales Performance

02

03

06

08

09

12
14

16

18

Fiscal 2011 Sales Outlook and New Technologies

20

Financial Review

Financial Statements

Corporate Data

Executives

21

25

29

Corporate Governance

Maintaining Trust Through Transparency

31

Information

45

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Highlights

NISSAN Annual Report 2011

02

For the years ended

2010
Mar. 31, 2011

2009
Mar. 31, 2010

2008
Mar. 31, 2009

2007
Mar. 31, 2008

2006
Mar. 31, 2007

Net sales1

Millions of yen

¥8,773,093

¥7,517,277

¥8,436,974

¥10,824,238

¥10,468,583

Operating income (loss)

Millions of yen

Ordinary income (loss)

Millions of yen

Net income (loss)

Millions of yen

Comprehensive income

Millions of yen

537,467

537,814

319,221

189,198

311,609

(137,921

)

790,830

776,939

207,747

(172,740

)

766,400

761,051

42,390

(233,709

)

482,261

460,796

—

—

—

—

Net assets

Millions of yen

3,273,783

3,015,105

2,926,053

3,849,443

3,876,994

Total assets

Millions of yen

10,736,693

10,214,820

10,239,540

11,939,482

12,402,208

Net assets per share

Yen

Basic net income (loss) per share

Yen

Diluted net income per share2

Yen

Net assets as a percentage
  of total assets

Return on equity

%

%

Price earnings ratio3

Times

703.16

76.44

—

27.4

11.30

9.65

663.90

644.60

860.17

862.29

10.40

(57.38

)

117.76

112.33

—

26.5

1.59

77.02

—

25.6

(7.62

)

—

117.56

111.71

29.4

28.6

13.68

7.00

13.89

11.24

Cash flows
  from operating activities

Cash flows
  from investing activities

Cash flows
  from financing activities

Cash and cash equivalents
  at end of year

Net automotive
  interest-bearing debt 

Millions of yen

667,502

1,177,226

890,726

1,342,284

1,042,827

Millions of yen

(331,118

)

(496,532

)

(573,584

)

(867,623

)

(1,114,587

)

Millions of yen

 110,575

(663,989

)

(135,013

)

(307,002

)

106,912

Millions of yen

1,153,453

761,495

746,912

584,102

469,388

Millions of yen

(293,254

)

29,658

387,882

(180,232

)

(254,638

)

Employees4, 5
(  ) represents the number of part-time
employees not included in the above
numbers

Number 

155,099
(27,816
159,398
(28,089

)

)

151,698

(17,600

)

157,624

(17,908

)

155,659

(20,107

)

160,422

(20,649

)

159,227

(21,308

)

163,099

(21,686

)

165,729

(20,607

)

169,299

(21,177

)

Notes:  1.  Net sales are presented exclusive of consumption tax.

2.  Diluted net income per share for the fiscal 2008 is not presented because a net loss per share was recorded although dilutive securities existed. Diluted net income per share for fiscal 

2009 and fiscal 2010 is not presented because the Company had no securities with dilutive effects. 

3.  Price earnings ratio for fiscal 2008 is not presented because a net loss per share is recorded.

4.  The number of part-time employees has been changed to present the average number of part-time employees for the fiscal 2008 compared with the year-end part-time employees for 

the previous fiscal years.

5.  Staff numbers, which are presented as the lower numbers in the “Employees” line, include those of unconsolidated subsidiaries accounted for by the equity method as reference data.

 
 
 
 
 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the CEO

NISSAN Annual Report 2011

03

Nissan Power 88:
Delivering the Full Potential 
of the Company

Nissan Power 88 is the roadmap for our 
company’s profitable growth. As we accelerate 
our growth, we will bring more innovation and 
excitement to our products and services, as well 
as cleaner, more affordable cars for everyone 
around the world.

Carlos Ghosn  President and Chief Executive Officer

Nissan Power 88
Nissan’s new mid-term plan builds upon all the lessons learned, synergies developed and investments 
made since 1999. Then, Nissan was lacking a shared vision and plagued by a lack of focus on the 
crucial needs of its stakeholders. Today, Nissan has a clear, global vision, an established presence in all 
major markets and segments, and the resources and the will to achieve its challenging objectives and 
accelerate Nissan’s growth.

The name of our new mid-term plan—Nissan Power 88—underscores our engagement to achieve 
our corporate goals. “Power” derives its significance from the strengths and efforts we will apply to our 
brands and sales. Our commitment is to renew our focus on the overall customer experience, elevating 
Nissan’s brand power and ensuring quality excellence for every person who buys a Nissan or Infiniti 
vehicle. The measurable rewards from achieving our plan are denoted by “88.” We aim to achieve a 
global market share of 8% and increase our corporate operating profit margin to a sustainable 8%. 

As a six-year plan, Nissan Power 88 allows the benefit of long-term strategic planning and continuity 

in operational decisions. The plan’s midpoint allows us to define measurable and precise priorities for 
the next three years, as we chart our progress. The key contents of our plan focus on developing 
leadership and profitability in growth markets worldwide, actively cultivating sustainable mobility 
through electric vehicles and technologies that reduce emissions, and advancing mobility for all.

An Extensive Product Plan
Nissan’s product plan will deliver one new vehicle every six weeks, on average, during the next six 
years. We are broadening our range of models for both the Nissan and Infiniti brands and eliminating 
product overlaps. More dedicated vehicles for key growth markets, such as China, Brazil, Russia, India 
and Indonesia, will allow personal mobility to become more accessible to those consumers who need it.
Nissan’s global product lineup is already wide and deep. During Nissan Power 88, we will launch a 
total of 51 new models. In 1999, Nissan had 49 vehicles in its global product range, covering 77% of 
markets and segments. Today we have 64 vehicles covering 80% of markets and segments. By 2016, 
Nissan will have 66 Nissan and Infiniti vehicles in its global portfolio, covering 92% of segments and 
markets worldwide. We will consolidate some models and add others. Our plan will also include the 
development of more than 90 new advanced technologies, averaging 15 per year. 

We will deliver a complete renewal of our popular global growth models.
We will widen our portfolio of Infiniti products.
We will address specific needs of Chinese customers by offering a broader range of Nissan and 

Infiniti vehicles, and we are firm in our resolve to reach 10% market share in China.

Our versatile V-platform was designed to deliver stylish, high-quality, affordable vehicles to the global 

Mid-term Plan

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Corporate Data

Corporate Governance

Message from the CEO

NISSAN Annual Report 2011

04

marketplace. We will expand our V-platform range of global products to three models to help us reach 
more than 1 million units from this platform in 2016.

We are focusing more attention on the price-entry segment to serve a growing number of customers 

in the emerging markets, such as the BRICs and Indonesia.

Nissan’s longstanding presence in the commercial vehicle segment is also gaining momentum. By 

fiscal 2016, Nissan will be the world’s leading light commercial vehicle manufacturer.

Clear Strategic Direction 
Nissan Power 88 identifies six strategies as levers we will use to achieve results according to plan.

Pillar 1: Brand power
To strengthen Nissan’s brand power, we will expand our strengths in engineering and production to 
the sales, marketing and ownership experience. We will also raise the level of interaction with our 
customers to create a world-class standard of service that will help us build lasting relationships with 
every Nissan and Infiniti vehicle customer. We recognize that having a stronger brand will help close 
gaps with our top competitors in every measurable area, from revenue generation to overall opinion 
and purchase intention.

Pillar 2: Sales power
Sales power in the mid-term plan refers to fully grasping the needs of customers in each market and 
drastically raising sales volume and market share. Nissan currently has 6,000 major points of sales 
globally. We will expand our retail network to 7,500 outlets in the mid-term plan period.

Nissan is now the leading Japanese brand in China, Russia and Mexico and is on track to become 
the largest volume Asian brand in Europe by fiscal 2016. We are focusing our efforts to boost sales 
power in Japan and the United States, as well as in the ASEAN region. 

Pillar 3: Enhancing quality
Nissan aims to make steady progress in improving product quality. During Nissan Power 88, our aim 
is to raise Nissan into the top group of global automakers in product quality and to elevate Infiniti to 
leadership status among peer luxury products by fiscal 2016.

Pillar 4: Zero-emission leadership
No other global automaker is as engaged in comprehensive activities to advance the entire system 
needed to make sustainable mobility a reality. Nissan is taking a leadership role in every aspect, from 
the development of batteries, chargers and a vehicle lineup to electric grid studies, battery recycling 
and the use of batteries for energy storage.

In 2011, Nissan will take the lead as the all-time volume leader in dedicated electric vehicle sales. 

The Renault-Nissan Alliance is bringing seven more all-electric models to follow the successful 
launch of the Nissan LEAF. The Alliance intends to put 1.5 million electric vehicles on roads 
worldwide by 2016.

Nissan’s emphasis on sustainable mobility also encompasses the range of low-carbon and low-
emission technologies that support PURE DRIVE. For example, our proprietary hybrid technology will 
be tailored to future Nissan and Infiniti models, and our next-generation Xtronic Continuously 
Variable Transmission (CVT) will increase fuel efficiency in future Nissan vehicles and maintain our 
status as the global leader in CVT technology. 

Pillar 5: Business expansion
In 1999, Nissan’s global market share was 4.6%. In 2010, Nissan achieved a record 5.8%. For fiscal 
2016, we are targeting a global share of 8%, supported by a steady tempo of a new product launch 
on average every six weeks, a continued focus on growth markets, and the expansion of our Infiniti 
and light commercial vehicle businesses.

We will concentrate on increasing our presence in Brazil, India and Russia, as well as in the next 
wave of emerging markets, including the ASEAN 5—Indonesia, Thailand, Malaysia, the Philippines 
and Vietnam.

Nissan is the top Japanese car maker in China with a 6.2% market share, and China will continue 

to be Nissan’s largest single global market into the plan. In 2012, we will have nearly doubled our 

  
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the CEO

NISSAN Annual Report 2011

05

production capacity, to 1.2 million units, and we will further increase our capacity to be in line with 
our goal of 10% market share. With our partner Dong Feng, we will continue to invest in more 
products and dealers and together build our new local brand, Venucia. 

In North America, we will invest to expand our manufacturing capacity and retain our number-one 

position in Mexico, where Nissan leads the market with a 23.1% share.

In Brazil, where we have 1.2% market share, we target a minimum of 5% market share. We will 

build a new plant in Brazil, with a capacity of 200,000 units as a first step.

In Europe, Nissan will become the largest volume Asian brand. In Russia, we aim to increase 

Nissan’s market share to 7% by 2016.

In India, we will add five new models to be built in the new Alliance plant in Chennai, and we will 

continue to expand our dealer network.

In ASEAN, Nissan Motor Thailand now serves as a strategic industrial base and export hub, and 
we are concentrating on growth in Indonesia. We are increasing the annual production capacity of 
our plant near Jakarta from 50,000 to 100,000 units to meet local demand. We aim to increase our 
share in the ASEAN 5 from 5% today to 15% by 2016.

Pillar 6: Cost leadership
Since we implemented the Nissan Revival Plan, we have been successful in reducing costs by 5% 
annually, due mainly to cross-functional monozukuri activities involving our supplier base. As our 
production footprint is increasingly global, we will maintain this pace by enhancing and deepening 
these activities in every Nissan production base across the regions, particularly in North America, 
China, India and Russia. 

By increasing the use of carry-over/carry-across parts and systems, we will further boost overall 
platform efficiency. Platform and product synergies will be developed with all our partners, especially 
in small and medium vehicle segments. And with the additional growth in volume, we expect to 
realize greater cost efficiency. Evaluating not only purchased parts but also logistics and in-house 
costs, we have set an objective to reduce the total cost by 5% each year.

In Japan, we will raise our yen revenue through increased vehicle sales and reduce our yen-based 

costs through greater localization of parts supply to overseas plants. Enhancing our monozukuri 
activities in Japan and across the regions is key to our cost-reduction efforts. Through these 
activities, we will maintain our commitment to produce 1 million vehicles per year in Japan.

Leveraging Partner Strengths
Nissan’s performance will be enhanced by leveraging 12 years of successful collaboration within the 
Renault-Nissan Alliance and its five established and productive partnerships. Through the Alliance’s 
strategic cooperation with Daimler, Nissan will benefit from diesel engine and power train technologies, 
including a supply of Mercedes-Benz engines for Infiniti vehicles. With AvtoVAZ in Russia, the Alliance 
will take a 40% share in the Russian market, with investments in products and localized manufacturing 
and sourcing. Our partnership with Dong Feng is critical to our reaching 10% market share in China.  
With Ashok-Leyland in India, Nissan has a partner in the development and manufacture of light 
commercial vehicles. And with Mitsubishi, we expanded the scope of our cooperation to develop a new 
mini car joint venture.

The Right Plan for Nissan’s Future
In the global automotive industry, Nissan leads in zero-emission mobility, we lead in many emerging 
markets and we lead in the number of stable, productive partnerships we have established to improve 
our competitive position. Going forward, our aim is to enhance our brand power, sales power and the 
quality of our products and services and to continue to lead the way in advancing sustainable mobility 
and mobility for all. This is what Nissan Power 88 is about, and we are eager to get started and to 
deliver the full potential of this company.

Carlos Ghosn
President and Chief Executive Officer

 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the COO

NISSAN Annual Report 2011

06

The Fusion of Management 
Power and Gemba Power  

A massive earthquake and tsunami shook 
Japan in March 2011. The disaster deeply 
affected Nissan’s operations, but the company 
has marshaled its forces in an all-out effort to 
restore normalcy quickly. We are displaying 
our monozukuri (manufacturing) excellence to 
pursue further growth.

Toshiyuki Shiga  Chief Operating Officer

Shifting Gears from Recovery to Growth
Fiscal 2010 was a year in which Nissan intended to shift gears from recovery to growth. We 
accomplished a number of challenging goals. Some examples are full-fledged production of our global 
compact car, Nissan March, in Thailand, and the start-up of our Chennai Plant in India; the expansion of 
our PURE DRIVE lineup, including the introduction of the Fuga HEV equipped with our original hybrid 
technology; and the launch of the Nissan LEAF, representing our zero-emission leadership, in Japan, 
the United States and Europe. At the same time, we executed all the tasks defined in our Recovery 
Plan, such as promoting localization to increase resilience against a strong Japanese yen, cutting costs 
to counter raw material price hikes and improving the profitability of each product. As a result, we 
increased our market share in nearly all the regions and main markets that we operate in, and our 
global sales reached a record high of 4.185 million units.

Reacting Quickly to Unprecedented Natural Disaster
Natural calamity struck Japan on March 11, 2011, when the company was about to resume a growth 
trajectory after recuperating from the global financial and economic crisis that began in 2008. The 
impact of the catastrophe was far bigger than we initially imagined. We suffered the loss of five 
employees and associates in our group, including affiliates and dealers. Some 17% of our outlets in 
Japan were damaged in the Tohoku region where the quake was centered. Facilities collapsed or were 
damaged at the Tochigi Plant and the Iwaki Plant nearest to the epicenter.

Despite the phenomenal devastation, Nissan responded with swift and focused actions as we have 
done in the past. The disaster response simulations we have carried out regularly served us particularly 
well. By envisioning a full range of potential situations arising from a major disaster and preparing for 
them, we successfully enabled ourselves to take prompt actions when the time came.

At a time of disaster, it is essential to make speedy decisions while grasping the latest situation, 
including details on employees’ safety and damage caused, and to take appropriate actions based on 
this. We launched the Global Disaster Control Headquarters just 15 minutes after the earthquake 
occurred. The team immediately gathered and assessed damage while overseeing restoration efforts at 
various facilities. The management power that Nissan has been building over the years was on full 
display in the initial stages. Hundreds of people from other plants were mobilized to take part in 
restoration work at affected facilities. Thanks to their hard work, we restarted production at all our 
vehicle plants in Japan one month after the earthquake. The Iwaki Plant, which was the hardest hit, 
resumed full operations on May 17, and is ready to produce at a pre-earthquake level as long as 
necessary parts are supplied.

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the COO

NISSAN Annual Report 2011

07

The Global Disaster Control Headquarters gave guidance not only in Japan, but also to our 
operations in other regions around the world to promote necessary actions. Management power 
backed by speedy decision-making and the power of the gemba—the actual sites where we 
accomplish our jobs—were supported by all the individuals who fulfilled their duties. Their contributions 
came together at a global level and drove the recovery efforts.

Many challenges still lie ahead. Some parts suppliers have yet to restore their operations. Our supply 

chain requires rehabilitation. This experience has instructed us in the necessity of an actionable BCP 
(business continuity plan) that encompasses all our suppliers, including those in the second and third 
tiers. Development of a more robust supply chain and comprehensive risk management are imperative 
in making our business more sustainable.

True Monozukuri Excellence
The recent tragedy did more than confront us with challenges. It also let us rediscover Japanese 
strength. Through the impressive dedication of the people involved in the auto industry, I recognized the 
monozukuri power of Japan—the power of its craftsmanship. Every person focused single-mindedly on 
his or her responsibilities. This focus and organizational strength are at the heart of Japanese 
monozukuri.

Nissan’s recovery is proving to be faster and stronger than initially expected. Despite a tough 

business climate in the fourth quarter of fiscal 2010, characterized by an exchange rate of ¥82.3 to the 
dollar and climbing raw material prices in addition to the earthquake’s impact, our consolidated 
operating profit stood at ¥537.5 billion, a 72.5% increase year-on-year, and our operating margin grew 
to 6.1% for the full year. This is a true demonstration of Nissan’s monozukuri power and the solidarity 
of its people.

Our restoration efforts are the very embodiment of the Nissan Way, “The power comes from inside.” 
Swift initial action coupled with all-out efforts by each employee deserves commendation. Initiatives led 
by the Recovery Committee, which capitalized on its experience in mitigating the impact on our global 
business of the global financial and economic crisis from 2008 on, also served as a strong driver.

Further Leaps Forward
Nissan’s main challenges in fiscal 2011 are the speedy restarting of full production and the pursuit of 
further growth. Total global industry volume is projected to reach 76 million units, an increase of 4.7% 
from fiscal 2010. Based on this assumption, we expect our global sales volume to reach 4.6 million 
units, a 9.9% year-on-year climb, and our global market share to climb to 6.1%.

Fiscal 2011 is the first year of our new mid-term plan, Nissan Power 88. We are coping with the 
aftermath of the earthquake with an effective crisis response. Our management power and gemba 
power manifested in face of the recent crisis are certain to drive the company forward toward growth at 
an accelerated pace. You can expect Nissan to continue to grow.

Toshiyuki Shiga
Chief Operating Officer

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the CRO

NISSAN Annual Report 2011

08

Colin Dodge

Chief Recovery Officer

Steps Toward Full Restoration

Nissan has been making companywide efforts to restore its business since the 
earthquake that struck northeastern Japan on March 11. Immediately after the disaster 
we launched our Global Disaster Control Headquarters to manage the recovery in Japan 
itself. Meanwhile, the Recovery Committee that I lead was tapped to coordinate our global 
recovery actions, in particular the work of optimizing the entire supply chain and making 
cost adjustments.

Soon after March 11 the Recovery Committee began holding weekly meetings. Here 
we made decisions on a number of key directions for the company to take toward the full 
recovery of its operations. For example, we are moving to a so-called push production 
stance. This means that we produce as many vehicles as we can with available supplies 
and take any necessary actions to avoid stoppage.

We are placing priority on the development of new products as we slow spending other 

than investment toward our recovery. To speed up the decision-making process on 
recovery-related spending, we have modified our DOA, or delegation of authority, rules for 
a limited period. And across the board we have moved to reduce expenses. All of these 
committee decisions have been swiftly broadcast throughout the Nissan organization.

Japan was, of course, the nation directly damaged by the March 11 disaster, but the 

impact on our business was felt in all regions. Nissan’s manufacturing operations are 
thoroughly global in nature, and disruption to the supply structure in Japan spreads 
quickly through our supply chain all around the world. In the past months Nissan has been 
implementing countermeasures in every region where it does business. 

In Europe, for example, where we maintain production bases in the United Kingdom, 

Spain and Russia, we took steps immediately after the quake to ensure supplies of 
needed parts. The European regional team worked closely with the Japan side to share 
information about the status of the Japan-sourced parts supply, swiftly reflecting these 
updates in the regional supply side. The level of depth and accuracy of this information 
sharing has been truly amazing. It has allowed us to constantly update our regional 
production forecast, so that we can align our production calendar with conditions in 
production sites in Japan.

Of course, any impact on production will have a direct effect on the sales side. For this 
reason, Nissan is making its best efforts to minimize expenses in all regions. In addition to 
reducing general and administrative spending, we immediately implemented cuts in 
service support expenses and overtime payments and froze new hiring. We also carefully 
reviewed the vehicle pipeline, reduced advertising and other fixed marketing expenses, 
and cut sales incentives on a per-model basis. Nissan’s sales and marketing teams have 
been conducting various proactive measures, such as the “keep warm program” intended 
to retain customers during the lead time from order to delivery. As a fundamental 
approach, we continued to deliver information transparently on our situation after taking 
orders, keeping customers informed about our problems in production and about 
forecasts for vehicle delivery based on the latest situation. In addition to these delivery 
status updates, we also provided a variety of information on Nissan, thereby maintaining 
frequent contact with our customers to establish stronger relationships with them.

Nissan’s thorough management of the supply chain and tight control of expenses are 
evident not just in Europe, but also in the United States and all the other regions where 
we operate. All our regional operations have worked together to produce very effective 
measures and implement them in a short timeframe. This has moved us steadily toward 
full recovery. We will continue working toward this goal and aiming for further growth in 
the future.

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the CFO

NISSAN Annual Report 2011

09

Moving Powerfully into 
Nissan’s Future

Nissan was well positioned to recover from the 
financial crisis and recorded its best year ever in 
fiscal 2010. The company has responded swiftly 
and surely to the March 11 disaster, and is now 
positioned to fully transition from recovery mode 
to sustainable growth. 

Joseph G. Peter  Chief Financial Officer

A Year of Record Performance
Nissan’s performance in fiscal 2010 was comprehensively solid. We made progress in all of the key 
metrics of our business. First, Nissan’s global sales reached 4,185,000 units. This was up 19.1% from 
fiscal 2009 and represents an all-time record for our company. Another record was our full-year global 
market share of 5.8%, the highest level we have achieved since we began tracking this. 

Even more encouraging was that our growth was broad based. We enjoyed double-digit growth or 
record share achievements in a number of individual markets around the world, including key ones like 
the United States and China—which last year became our single largest market, with more than a 
million units sold.

Turning specifically to the financial metrics, we saw consolidated net revenues reach ¥8.8 trillion, up 

16.7% from the previous year. Operating profit stood at ¥537.5 billion, reflecting an operating profit 
margin of 6.1%, and was up 72.5% from fiscal 2009. Our net income was ¥319.2 billion, for a net 
income margin of 3.6%. This was fully ¥276.8 billion higher than in fiscal 2009. Additionally, we saw 
strong automotive free cash flow of ¥459.3 billion. As a result, we eliminated automotive net debt and 
moved to a net cash position of ¥293.3 billion. 

It is important to note that none of these successes came at the expense of our longer-term 

priorities. During fiscal 2010, we remained committed to the launch of affordable zero-emission cars, 
our ongoing expansion in China, the rollout of low-emission PURE DRIVE technologies and expanded 
participation in affordable transportation segments in line with our strategy to offer mobility for all.

It was a very solid year for Nissan, and these results were all the more striking for being achieved in 

a very challenging business environment that included adverse foreign exchange movements, 
escalating raw material prices and, at the close of the year, the March 11 earthquake and tsunami that 
devastated northeastern Japan. 

Sure-Footed Responses to March 11 
Unfortunately, this natural disaster threw us back into “recovery mode.” As we entered fiscal 2011, the 
priority for us was to re-establish normal operations as quickly as possible to maintain our positive 
momentum. Nissan is well positioned for success in this regard thanks to the DNA of our company, 
which has evolved and been enhanced through previous bouts of adversity. We naturally work in a 
collaborative manner, across both functional and regional boundaries, and we have a bias toward 
action. 

Our actions after this latest crisis hit were no different. We were very focused and utilized people 
from across the organization. Immediately after the earthquake hit, Nissan’s Global Disaster Control 
Headquarters, led by our COO, was convened to evaluate the impact on our operations and to oversee 

Mid-term Plan

Performance

Corporate Data

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Message from the CFO

NISSAN Annual Report 2011

10

the restoration activities. As a result of these actions, we were able to restart vehicle production at all 
our vehicle plants in Japan one month after the earthquake, on April 11, and our Iwaki engine plant—
the hardest hit due to its proximity to the epicenter—achieved full production capability in mid-May. We 
have tackled supply chain disruptions by working closely with our suppliers, supporting their recovery 
actions and securing alternative sources for parts and components as needed, and we have proactively 
implemented companywide power conservation efforts in preparation for potential electricity shortages 
in Japan this summer.

I must stress that Nissan is not playing things by ear as it reacts to these all-new crisis conditions. 

Most of the steps we have taken in response to the March 11 disaster have been continuations of 
strategies, priorities and plans that were already in place.

One example of this is the localization strategy we have been pursuing to better balance our 
manufacturing and sourcing footprint to our sales footprint. Our actions in this area date back to the 
start of the financial crisis in 2008, when our primary objectives were to reduce volatility from foreign 
currency movements, particularly the appreciating yen, and to reduce cost. These strategies and 
initiatives are in various stages of implementation. For example, in fiscal 2010, we launched the 
localized production and sales of the V-platform global compact car in Thailand, India, China and 
Mexico. In January of this year, we made public our plan to increase the localized production mix of fully 
built-up units from approximately 69% in 2010 to 85% by 2015 in the Americas. This includes the 
shift of production of the next generation Rogue from Japan to Smyrna, Tennessee, in 2013, as well as 
production in Smyrna of the Nissan LEAF and the new Infiniti JX in 2012. We also announced that in 
North America, we will reduce by 50% the amount of bought-out parts coming from Japan by the end 
of fiscal 2013.

The second example relates to our focus on a strong balance sheet and sustained free cash flow 
generation. Nissan went into the post-3/11 phase on more solid footing than at the time of the 2008 
financial crisis. Over the past two years, our actions to prioritize free cash flow, eliminate automotive net 
debt and reduce our reliance on short-term debt have provided a sound foundation for us to navigate 
the current challenge.

We are learning fresh lessons from the earthquake, too. Moving forward we will be modifying our 
purchasing process to enhance our business continuity plan at the parts level, particularly for critical 
components, and to mitigate potential supply risk concentration beyond the Tier 1 level. These are 
evolutionary kaizen changes, though, as opposed to fundamental shifts in our sourcing strategy. 

Looking to a Powerful Future for Nissan
In fiscal 2011 we launch our new mid-term plan, Nissan Power 88. My main task will be to work with 
the leadership team to insure that Nissan continues to deliver exceptional business results. As we 
embark on this new plan, we have a tremendous opportunity to grow our business both through 
geographical expansion and from a product portfolio and new technology perspective. This will require 
continued investment in new products, factories and distribution networks, and a key part of my job is 
making sure we have the capital to continue growing our business. 

In this regard, we will continue the actions pursued over the past two years to prioritize sustained 

free cash flow generation and to strengthen our balance sheet by increasing automotive net cash. 
These efforts will involve close cooperation among the company’s leadership and its various teams to 
put in place a business model with appropriate operational efficiency objectives, thus ensuring profit 
growth and sustained positive free cash flow along with the expected volume and revenue growth.

The “88” in the new business plan’s name refers to the results of achieving our plan. Our goals are to 

increase global market share to 8% and operating profit margin to a sustainable 8% as soon as 
possible. These are in no way contradictory; there is no question of balancing one against the other. We 
have to accept the premise that growth in our sales volume or market share must lead to higher 
profitability, if not immediately, then in the very near term—otherwise we should not invest to achieve 
that growth. At Nissan, we have implemented a very disciplined process to ensure that we carefully 
scrutinize our investments, proceeding only when we have confidence that they will enhance 
profitability and corporate value.

We also have a robust business planning process in which we review our strategies, as well as risks 

and opportunities, in the context of our changing business environment. This lets us identify areas in 
our plans that need increased focus and to identify opportunities for improvement. In this way, we can 
react to what is happening in our business on a real-time basis and respond quickly and effectively to 

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Message from the CFO

NISSAN Annual Report 2011

11

changing conditions. We have put this capability successfully to the test during the changes in the 
market and business environment following the financial crisis touched off in 2008 and, more recently, 
following the March 11 earthquake in Japan. 

The ultimate barometer of any management team’s performance is in the value it has created for 
shareholders. This is a responsibility that I take very seriously. The Nissan Power 88 strategies and 
objectives are designed to significantly enhance shareholder value through business growth that will 
drive increased revenue and profits, as well as strong sustained free cash flow generation, allowing us 
to continue to strengthen our balance sheet. Reflecting our confidence in this plan, we announced in 
June our intention to increase our fiscal 2011 dividend 100% from last year to ¥20 per share. Over 
the Power 88 period, Nissan’s dividend policy will target a minimum payout ratio of 25% of net income, 
which encompasses our objectives to improve our credit rating and strengthen our balance sheet. 
Under this policy, we project that the dividend per share amount will increase during the course of 
Nissan Power 88.

Joseph G. Peter
Chief Financial Officer

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Strategies for Growth

NISSAN Annual Report 2011

12

Brand Power as a Pillar 
of Nissan’s Success

Andy Palmer  Executive Vice President

As Nissan moves into the Nissan Power 
88 period, it is taking a fresh look at the 
importance of its brand and crafting a 
comprehensive strategy to make its brand 
work sustainably and interactively for the 
success of the company. 

Accurate Takes on Customer Needs
Automotive customer perceptions and behaviors are constantly shifting, based on news and people’s 
expectations for the future—particularly their financial stability. I believe that the strength of Nissan is its ability 
to predict and react quickly to those changes, modifying its products and communication to the new reality. 

Our product planning process is robust, and today we have a compelling lineup of vehicles to offer to 

the market—and the market is responding strongly. We enjoyed tremendous sales in fiscal 2010 
across the board. In China we recorded our first-ever year with more than a million units sold, and we 
gained market share in several other key global markets. 

Now, with our aggressive new mid-term plan, Nissan Power 88, we are ready to take our success to 
the next stage. Nissan Power 88 includes ambitious but reachable targets including 8% global market 
share by 2016. There are many ways we intend to achieve this.

As one example of our ability to recognize new customer needs, we see a growing desire for luxury 

vehicles in emerging markets, and we will be launching sales of our luxury Infiniti brand in Indonesia, 
Malaysia, Singapore and Mexico. You will also see us establishing new markets, most profoundly with 
our electric vehicle (EV) offerings. Zero-emission mobility is set to be a key concept for us, and we will 
take this beyond the Nissan LEAF, introducing EV options in the commercial and luxury segments. We 
will be communicating this technology to consumers in profoundly new ways. 

Luxury and Hospitality
One priority in the coming years will be to widen our Infiniti portfolio. The time is right for us to focus on 
Infiniti, and our work here will be intense and multifaceted. 

First, we will strengthen the product portfolio in both body types and engine types. Our Infiniti offerings 
will include the world’s first luxury all-electric sedan and we will enter the luxury compact segment. We will 
also launch a brand new family of engines, both diesel and gasoline, to deliver the environmental 
performance expected of a premium brand without sacrificing our “Inspired Performance.” 

Second, we will extend our reach to customers around the world, aggressively pursuing retail 

deployment in multiple new countries and extending our existing dealer networks. All new dealers will 
comply with a consistent global standard, ensuring that Infiniti brings uncompromising hospitality to the 
luxury car segment. 

Ambitious growth needs to be funded by profitable vehicles. By 2016 we aim to grow Infiniti sales 
from the 2010 level of 150,000 to a 10% global market share among facing luxury segments, which 
would represent 500,000 vehicles. This will make the brand a powerful driver of profit for Nissan as 
well as a halo product line enhancing our overall image. I expect Infiniti to be a major force in the global 
luxury market and for many more customers to experience our hospitality and performance.

Poised for Global Growth
Every car we bring to the market is important. Nissan’s brand positioning statement reflects cars for 
everyone. Our product portfolio will grow significantly over Nissan Power 88, with a new vehicle 
launching every six weeks on average for the next six years. We identify some of these products as 

Mid-term Plan

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NISSAN Annual Report 2011

13

“global growth models,” and our intent is to make these the top sellers in their segments in all markets 
where they are sold. We dedicate more time, engineering resources and marketing power to ensure the 
success of these models. At the same time, by reducing vehicle complexity, we aim to bring more 
choice to the customer with lower overall investment per product.

The V-platform is emblematic of this direction toward efficiency in our product portfolio. We have 

launched the V-platform in all four of its mother markets: Thailand, India, China and Mexico. The 
March/Micra, produced in all four plants, has been launched locally and as an export model to Japan, 
the Middle East and Europe. We set ambitious targets for this platform and to date we have surpassed 
every one of them. Through 2011, I expect V-platform to be a major driver in our growth. As we add a 
third upper body to this platform, I expect that its success will become still more profound in the more 
developed markets. We have engineered V-platform from the ground up with cost consciousness in 
mind, limiting its scope to three distinct upper bodies. With these three options and over 1 million 
vehicles per year, we deliver profitable sales. In this way Nissan is showing that small vehicles can be 
profit drivers when executed smartly.

The Innovation Behind Our Brand
Over the past 12 months, the customer mindset toward Nissan has shown significant change. At the 
most basic level, we can see it in our market share performance. More subtly, we can also see 
customers recognize Nissan as a company of innovation, most vividly demonstrated by the launch and 
marketing of the all-electric Nissan LEAF. We are proud to have staked out a leadership role in this 
field, and we will not be letting up in our creation of brand value through zero-emission vehicles. 

The Nissan LEAF is a quintessential product contributing to our brand, an adventurous exploration 
of new automotive areas. We have a similarly adventurous product in our GT-R supercar, with its raw 
excitement. As our branding efforts progress, we will make it clear that vehicles like these are a core 
part of what it is that makes us Nissan. Innovation is a fundamental part of our DNA, and the Nissan 
LEAF makes this clear. 

Combine this with the excitement we bring through our products and the breadth of our product 

range and I believe that we will start to see a progressive recognition of what Nissan stands for—
innovation and excitement for our customers. Throughout the Nissan Power 88 period, it is our 
commitment to improving the perception of our brand to a top level.

The Stories that We Tell
Creating a good brand relies on creating good products; but that is not all. In Nissan Power 88, we 
position brand improvement as one of the most critical points to support our growth and we will carry 
out a wide range of efforts to achieve this. 

Internally, we have changed our organization, erasing the lines between our marketing and 

communications functions and integrating them tightly into the organization that executes our products. 
This structure allows the voice of the customer to directly shape our products and vice versa, allows our 
marketeers to communicate the merits of the products more effectively. Today’s customer sees 
marketing and communications as indistinguishable, thanks to digital and social media channels that 
merge companies’ advertising outreach with the customer’s ability to provide direct feedback. 
Consumers are also helping each other to shape company brands through peer-based communication. 
Brand is not just about television commercials: people are more sophisticated than that and marketing 
to them requires more sophisticated methods that build more lasting brand cachet. 

Externally, meanwhile, we are focusing on telling engaging stories about our products and 
technologies. Our global website is now home to the Nissan Global Media Center, presenting 
information on all aspects of our business—stories on the individuals who drive our innovation, updates 
on our recovery from the March 11 earthquake and insight into all stages of the development process. 
We have plans to publish these stories in multiple languages going forward. 

During the Nissan Power 88 period, we intend to strengthen our brand power in ways that clearly 
reflect the strengths of the products we bring to each segment and each market. This power will lead 
directly to performance for the company as a whole. Our intention during the mid-term plan is to 
position ourselves against the best brands in each segment. We will demonstrate results through our 
transaction prices and market share, ensuring that they reflect the strengths of the products we bring 
to each segment. I am confident that our concrete, well-defined actions toward these goals will build 
even more compelling Nissan and Infiniti brands.

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Strategies for Growth

NISSAN Annual Report 2011

14

Nissan’s  Sales  Power 
Goals

Takao Katagiri  Executive Vice President

In a period of expected worldwide expansion 
for the auto industry, Nissan aims to 
increase its sales volume and market share 
globally, responding appropriately to the 
varying needs of customers.

Strategically Responding to the Changing Market
Projected changes in the global auto industry in the next six years show that the total industry volume 
(TIV) in emerging markets is expected to grow not only in the BRICs, or Brazil, Russia, India and China, 
but also in ASEAN countries like Thailand and Indonesia, due to accelerated motorization in those 
countries. 

In the mature markets, the TIV is estimated to remain unchanged in Japan and to recover in North 
America, one of our main markets, boosted by population growth. The TIV in the European market also 
seems to be on the rise due to the economic recovery and increased demand in Eastern European 
countries. Overall, the global auto market is expected to continuously expand.  

Nissan has announced its new mid-term plan, Nissan Power 88, a roadmap for our growth from 
2011 to 2016. In this plan, we aim to significantly increase our global market share from 5.8% in fiscal 
2010 to 8%, grasping growing auto demand more effectively than our competitors. 

One of our strategies to achieve this aggressive numerical target is increased sales power. This 

means expanding the sales force to get more Nissan vehicles in the hands of our customers, as well as 
increasing our service strength to boost customer satisfaction with their life with cars, and thereby to 
create and strengthen bonds between them and the Nissan brand. Specifically, we want to expand the 
sales network in terms of both quantity and quality and to provide people with more satisfying 
experiences in every aspect where they come into contact with the Nissan brand, while also 
responding adequately to the wide-ranging needs of customers in every market. It is essential in our 
strategy to secure both quantity and quality simultaneously to ensure our targeted growth. 

Sales Network Quantity
In the next six years, automobile demand is projected to expand at an accelerated pace, mainly in the 
emerging markets. In order to quickly respond to changing market conditions, Nissan needs to create 
sales bases in regions where customer needs exist. It is also important to secure service facilities for 
vehicle inspection and repair, as well as human resources with customer service skills. We will expand 
the quantity of our sales network by increasing the number of dealer outlets and service facilities. 

Nissan currently has 6,000 major sales locations around the world. We will expand our retail network 

to 7,500 outlets by 2016. To secure human resources to manage these dealerships, we will 
aggressively attract leading investors and business managers with experience and high motivation by 
showing them the potential of Nissan franchises. Utilizing our marketing and service know-how gained 
in mature markets, such as those in developed economies, we will also build a system to appropriately 
respond to customer needs. 

Mid-term Plan

Performance

Corporate Data

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Strategies for Growth

NISSAN Annual Report 2011

15

Sales Network Quality
In pursuing improvements in the quality of our sales networks, Nissan will focus its efforts mainly in 
mature markets where the networks are already firmly established. Regarding every situation where the 
customer is involved in as an opportunity to improve quality, we will seek to provide a satisfying 
purchase experience. We will also offer after-sales service that helps enhance customers’ feelings of 
safety and satisfaction as part of our development of a sales network that creates and strengthens 
bonds with customers so that they will choose Nissan again when it is time to replace a vehicle.  

In mature markets like Japan and Europe, about 90% of the demand for new vehicles is 

replacement demand. For instance, there are about 6 million Nissan vehicles owned in Japan. It is 
important to make those current owners choose Nissan again the next time they replace their cars. For 
this reason, we have to strengthen the bond between them and the Nissan brand and to enhance their 
satisfaction through close communication and timely provision of service. For Nissan, the customer 
retention rate is an important metric for measuring the quality of the sales network. 

Needless to say, our bond with customers is important in emerging countries, too. There is less  

replacement demand in these markets for the time being, but the number of customers’ lifetime vehicle 
purchases is higher as buyers are younger on average. From a long-term viewpoint, it is therefore 
critical to increase the customer retention rate in emerging countries as well. 

In order to go beyond our competitors in terms of quality improvement, we will have to pursue 
superiority in every element of our sales companies and dealers, including management capacity, 
human resources, financial power and facilities. Toward this end, we will increase our efforts to compile 
the network management know-how and quality improvement measures and systems developed 
specifically for various markets, sharing them and further enhancing them in all regions where we do 
business. 

Nissan today is the No. 1 Japanese auto brand in China, Russia and Mexico. We will continue to 
move forward: our aim is to be the No. 1 Asian brand in Europe in terms of sales volume by fiscal 2016. 
We are also working on to significantly improving sales power in Japan, the United States and ASEAN 
countries.

The role of sales power in Nissan’s mid-term plan is to ensure our medium- and long-term growth. 

We will accomplish this by significantly increasing our sales volume and market share through the 
expansion of our sales network in terms of both quantity and quality.

Mid-term Plan
Nissan Power 88

Performance

Corporate Data

Corporate Governance

NISSAN Annual Report 2011

16

Nissan announced a wide-ranging, six-year business plan that will accelerate the company’s growth 
across new markets and segments. The plan for fiscal years 2011 to 2016, called Nissan Power 88, is 
effective from June 2011.

The name of the plan emphasizes key corporate goals: Nissan will renew its focus on the overall 
customer experience through actions that elevate its brands’ power and sales power. By the end of 
fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate 
operating profit to a sustainable 8%.

POWER 

Brand 
& 
sales power

8

8

Global market share 
by FY16 (%) 

Sustainable COP (%) 

Highlights of Nissan Power 88 reflect Nissan’s clear, global vision and strategic direction through 

fiscal 2016:

• Nissan’s extended new product plan will deliver, on average, an all-new vehicle every six weeks for 
six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets 
and segments. 

• The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-
emission technologies that support PURE DRIVE. Cumulative electric vehicle sales for the Renault-
Nissan Alliance will reach 1.5 million units. 

• “Mobility for all” will expand with dedicated new cars and light commercial vehicles (LCVs) 

developed for entry-level segments and emerging markets. 

• Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year. 
• Nissan will increase investments in its brands and retail networks to enhance its customers’ entire 

ownership experience. 

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Nissan Power 88

NISSAN Annual Report 2011

17

Nissan Power 88 identifies six strategies as levers the company will use to achieve results according 
to plan. The six strategies are as follows.

Pillar 1

Strengthening brand power

Pillar 2

To strengthen Nissan’s brand power, the company will expand its strengths in engineering and 
production to the sales, marketing and ownership experience. Nissan will raise the level of interaction 
with its customers to create a world-class standard of service that will help build lasting relationships 
with every Nissan and Infiniti car owner.

Enhancing sales power

Pillar 1
Pillar 3

Strengthening brand power
Enhancing quality

Pillar 2
Pillar 1
Pillar 4

Enhancing sales power
Strengthening brand power
Optimizing Nissan’s zero-emission leadership

Sales power in the mid-term plan refers to fully grasping the needs of customers in each market and 
drastically raising sales volume and market share.  

Enhancing quality
Accelerating growth through business expansion
Enhancing sales power

Pillar 3
Pillar 5
Pillar 2

Pillar 1
Pillar 4
Pillar 6
Pillar 3

Strengthening brand power
Optimizing Nissan’s zero-emission leadership
Cost leadership
Enhancing quality

Nissan aims to make steady progress in improving product quality. During Nissan Power 88, its aim is 
to raise Nissan into the top group of global automakers in product quality and to elevate Infiniti to 
leadership status among peer luxury products by fiscal 2016.

Pillar 2
Pillar 5
Pillar 4
Pillar 1
Pillar 3
Pillar 6
Pillar 5
Pillar 2
Pillar 4
Pillar 1
Pillar 6
Pillar 3
Pillar 5

Enhancing sales power
Accelerating growth through business expansion
Optimizing Nissan’s zero-emission leadership
Strengthening brand power
Enhancing quality
Cost leadership
Accelerating growth through business expansion
Enhancing sales power
Optimizing Nissan’s zero-emission leadership
Strengthening brand power
Cost leadership
Enhancing quality
Accelerating growth through business expansion

Nissan will take the lead as the all-time volume leader in dedicated electric vehicle sales. The Alliance is 
bringing seven more all-electric models to follow the successful launch of the Nissan LEAF. Nissan’s 
Pillar 2
EV lineup will include a light commercial vehicle and an all-electric premium car, to be launched by 
Infiniti in 2014. 
Pillar 4
Pillar 6

Optimizing Nissan’s zero-emission leadership
Cost leadership

Enhancing sales power

Pillar 3

Enhancing quality

Pillar 5

Accelerating growth through business expansion

Pillar 4

Pillar 6

The fifth pillar of the plan relates to the company’s strategies for business expansion.

Optimizing Nissan’s zero-emission leadership

Cost leadership

In 1999, Nissan’s global market share was 4.6%. In 2010, Nissan achieved a record 5.8%.
For fiscal 2016, Nissan is targeting 8%. 

Accelerating growth through business expansion

Pillar 5

Pillar 6

Cost leadership

Growth in any market is not possible without a high level of cost competitiveness, so the sixth pillar of 
the plan is cost leadership. Since Nissan implemented the Nissan Revival Plan, the company has 
been successful in reducing costs by 5% annually, due mainly to cross-functional monozukuri 
activities involving its supplier base.

Mid-term Plan

Performance
Fiscal 2010 Sales Performance

Corporate Data

Corporate Governance

NISSAN Annual Report 2011

18

	 Fiscal	2010	Overview

Fiscal 2010 sales results came to 4,185,000 units, up 19.1% year-on-year. For the fourth quarter of 
fiscal 2010 alone, global sales totaled 1,170,000 units, which was an increase of 15.6% from the 
same period in fiscal year 2009. For the full fiscal year, Nissan’s sales outperformed the 12.6% of 
global total industry volume (TIV) growth, which resulted in an overall market share of 5.8%.

In fiscal 2010, Nissan had a solid product offensive. The company launched ten all-new models 

globally, including its first zero-emission, affordable car, the Nissan LEAF. In particular, the Nissan LEAF 
received good evaluations from consumers, environmentalists and society in general, winning many 
awards such as the European Car of the Year 2011 and the 2011 World Car of the Year.

G L O B A L   R E T A I L   S A L E S   V O L U M E

Global retail sales

Market share

(Units: thousands)

5,000

4,000

3,000

2,000

1,000

0

3,389

3,569

3,483

3,770

3,411

5.6%

5.6%

5.4%

5.4%

5.5%

3,057

5.3%

2,771

5.0%

3,515
+3.0%

5.5%

4,185
+19.1%

5.8%

4,600
+9.9%

6.1%

’02

’03

’04

’05

’06

’07

’08

’09

’10

’11

(Forecast)

(%)

8

7

6

5

4

3

Japan
In Japan, Nissan’s sales decreased 4.7% to 600,000 units, but 
market share increased 0.1% to 13.0%. In Japan, Nissan launched 
the new small SUV Juke in June 2010, the Serena in November 
2010 and the Moco minicar in 
February 2011, all of which 
recorded good sales.

Serena

North	America
In North America, Nissan’s total sales volume increased 16.6% to 
1,245,000 units.

In the United States, sales volume increased by 17.3% to 

RETAIL SALES IN JAPAN

(Units: thousands)

1,200

900

600

300

0

630

600
−4.7%

610
+1.7%

’09

’10

’11

(Forecast)

RETAIL SALES IN UNITED STATES

(Units: thousands)

1,200

966
+17.3%

1,040
+7.7%

966,000 units, and market 
share grew from 7.6% to 8.0%. 
For the fourth quarter of fiscal 
2010 alone, sales volume in the 
United States increased 25.0% 
to 285,000, and market share 
reached 9.3%, a historical high 
for Nissan.

900

600

300

0

Quest

824824

’09

’10

’11

(Forecast)

Mid-term Plan

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Fiscal 2010 Sales Performance

NISSAN Annual Report 2011

19

Sales in Mexico increased 20.2% to 195,000 units and sales in 

Canada increased 3.5% to 83,300 units.

Fuel-efficient models like the Rogue, Sentra and Altima 

contributed to sales in North America.

In the United States, the company launched the QX in June 
2010, Nissan LEAF in December 2010, Quest in January 2011, 
and Murano CrossCabriolet and NV series in March 2011.

Europe
In Europe, Nissan’s sales increased 19.3% to 607,000 units though 
the TIV decreased 0.5% in fiscal 2010. As a result, Nissan’s market 
share reached 3.3%. Sales in Russia increased 84.9% to 102,500 
units. Sales in Western Europe 
increased 10.6% due mainly to 
the Qashqai and the Juke, which 
was newly launched in 
September.

RETAIL SALES IN EUROPE

(Units: thousands)

1,200

900

600

509

670
+10.4%

607
+19.3%

300

0

Juke

’09

’10

’11

(Forecast)

China
In China, Nissan sales volume grew 35.5% to 1,024,000 units, 
outperforming TIV growth of 31.6%, and Nissan’s market share 
improved to 6.2%. Teana, Sylphy and Qashqai contributed to strong 
sales in China in fiscal 2010. 

RETAIL SALES IN CHINA

(Units: thousands)

1,200

1,024
+35.5%

1,150
+12.3%

900

600

300

0

Sylphy

756

’09

’10

’11

(Forecast)

Other	Markets
In other markets, sales increased 28.2% to 709,000 units. Sales in 
Latin America increased 65.7% to 169,000 units. Sales in Thailand 
increased 87.6% to 64,900 units and sales in Indonesia also 
increased 65.4% to 42,600 
units. March/Micra sales in 
Thailand and India contributed 
to sales in other markets.

March/Micra

RETAIL SALES IN OTHER MARKETS

(Units: thousands)

1,200

900

600

300

0

610
840
+18.5%
+18.5%

709
+28.2%

553553

’09

’10

’11

(Forecast)

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Fiscal 2011 Sales Outlook and New Technologies

NISSAN Annual Report 2011

20

	 Fiscal	2011	Overview

The company expects global sales to reach 4,600,000 units, an increase of 9.9% from the prior year. 
The assumption for global TIV is 76 million units. The company’s market share is expected to rise 0.3 
points to 6.1%.

In Japan, Nissan plans to sell 610,000 units in fiscal 2011, an increase of 1.7% from fiscal 2010. 

The Lafesta Highway STAR, which was launched in June, will contribute to sales in Japan.

In North America, Nissan assumes 6.8% growth in sales volume from the previous year, and 7.7% 
sales volume growth is expected in United States. We plan to launch new Infiniti model in the United 
States.

In Europe, Nissan plans for 10.4% sales volume growth though we assume 2.7% volume increase in 

TIV. Front-wheel and rear-wheel drive NV400 series will be launched in Europe.

In China, Nissan will get 12.3% sales volume growth though TIV growth is 9.4%. We will be able to 

increase market share in fiscal 2011.

Nissan plans to grow significantly by 18.5% in other regions.

(All figures are based on the forecast as of June 23, 2011.)

Lafesta Highway STAR

NV400

Tiida

	 New	Technologies

In fiscal 2011, we will introduce many new technologies.

• A new 3-cylinder downsized direct-injection engine equipped with a supercharger delivers the 

world’s top-level fuel efficiency among gasoline-powered cars.

• Around View Monitor, which is well received by the market, is now enhanced to detect moving 

objects and notify the driver.

• A new technology named Back-up Collision Intervention assists when you are backing up the car 

by activating a brake when another vehicle gets in your way.

• An engine we jointly developed with Renault enjoys class-leading fuel economy and dynamic 

performance.

We are introducing a large number of innovative technologies and products.

New 3-cylinder engine

Moving Object Detection

Back-up Collision Intervention

New diesel engine 

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Review

NISSAN Annual Report 2011

21

	 Fiscal	2010	Financial	Performance

Net	sales
For fiscal year 2010, consolidated net revenues increased 16.7%, 
to ¥8.773 trillion, which reflected sales volume increase in spite of 
the strong yen.

N E T   S A L E S

(Billions of yen)

12,000

10,824.2

Operating	profit
Consolidated operating profit totaled ¥537.5 billion, which was 
improved 72.5% from last year. In comparison to last year’s 
consolidated operating profit, the variance was due to the following 
factors:

• Foreign exchange rate movements resulted in a ¥147.5 billion 
negative impact. By currency, the majority of this variance was 
due to the impact of the U.S. dollar at ¥117.3 billion, the 
Russian ruble at ¥17.7 billion and the Canadian dollar at ¥1.8 
billion.

• Net purchasing cost reduction efforts were a positive ¥105.8 
billion. This included the negative impact from the increase in 
raw material and energy cost by ¥85.2 billion.

• Volume and mix was a positive ¥433.1 billion due to the 

increase in global sales volume.

• The increase in marketing and sales expenses was a negative 

¥191.5 billion. This mainly came from the sales incentive 
increase related to sales volume increase. 

• R&D costs increased ¥18.5 billion.
• Sales financing contributed a positive ¥29.5 billion. This was 
due mainly to improved borrowing costs across the globe and 
lower credit loss ratio compared to fiscal year 2009.

• The remaining variance was a positive ¥15 billion, due mainly to 

the increase in profit from affiliated companies.

I M P A C T   O N   O P E R A T I N G   P R O F I T

(Billions of yen)

–191.5

9,400.0

8,773.1

8,437.0
8,437.0

7,517.3

9,000

6,000

3,000

0

’07

’08

’09

’10

’11

(Forecast)

O P E R A T I N G   P R O F I T

(Billions of yen)

1,200

900

600

300

0

−300

790.8
790.8

537.5
537.5

460.0

311.6

–137.9

(Forecast)

’07

’08

’09

’10

’11

–19.8 –18.5

–11.7

–7.1

537.5

+29.5

+32.2

+21.4

311.6
311.6

-147.5
–147.5

–85.2

+433.1

+191.0

FY09
O.P.

FOREX

Raw
material
/energy 
cost

Purch. 
cost 
reduction

Volume/
mix

Selling
exp.

Resale of 
returned
lease
vehicles

R&D
exp.

Mfg.
exp.

Warranty
exp.

Sales
finance

AFL

After sales
&
others

FY10
O.P.

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Review

NISSAN Annual Report 2011

22

N E T   I N C O M E

(Billions of yen)

600

450

300

150

0

−150

−300

482.3

319.2

270.0

42.4

–233.7

’07

’08

’09

’10

’11

(Forecast)

Net	income
Net non-operating profit improved ¥104.2 billion from negative 
¥103.9 billion to ¥0.3 billion in fiscal 2010. The positive impact 
came from the equity in earnings of affiliates by ¥93.6 billion, from 
negative ¥50.6 billion to positive ¥43.0 billion in fiscal 2010. As a 
result, ordinary profit totaled ¥537.8 billion, which was improved by 
¥330.1 billion from ¥207.7 billion in fiscal 2009.

Net extraordinary losses totaled ¥57.7 billion, an improvement of 

¥8.4 billion from the previous year’s loss of ¥66.1 billion. This 
improvement was due mainly to the positive impacts such as sales/
disposal of fixed assets (an increase of ¥16.8 billion), impairment 
loss on fixed assets (a decrease of ¥24.8 billion) and special 
addition to retirement benefits (a decrease of ¥11.1 billion), despite 
the negative impact of ¥39.6 billion from the earthquake impact in 
fiscal 2010.

Taxes totaled ¥132.1 billion, an increase of ¥40.6 billion from 
fiscal 2009. Minority interests had a negative contribution of ¥28.8 
billion in fiscal 2010.

Net income reached ¥319.2 billion, an increase of ¥276.8 billion 

from fiscal 2009.

	 Financial	Position

Balance	sheet
Current assets increased by 13.7% to ¥6,345.8 billion compared to March 31, 2010. This was mainly 
due to increases in cash on hand and in banks by ¥196.4 billion, sales finance receivables by ¥101 
billion, securities by ¥107.4 billion and merchandise and finished goods by ¥100.6 billion.

Fixed assets decreased by 5.3% to ¥4,390.9 billion compared to March 31, 2010. This was mainly 

due to the decrease in machinery, equipment and vehicles, which was a net of ¥139.5 billion.

As a result, total assets increased by 5.1% to ¥10,736.7 billion compared to March 31, 2010.
Current liabilities increased by 13.6% to ¥4,380.5 billion compared to March 31, 2010. This was 
mainly due to increases in trade notes and accounts payable by ¥180.2 billion, short-term borrowing by 
¥243.7 billion and current portion of long-term borrowings by ¥238.3 billion, offsetting the decrease of 
current portion of bonds by ¥319.9 billion. Long-term liabilities decreased by 7.8% to ¥3,082.4 billion 
compared to March 31, 2010. This was mainly due to a decrease in long-term borrowing by ¥369.5 
billion.

Net assets increased by 8.6% to ¥3,273.8 billion, compared to ¥3,015.1 billion as of March 31, 

2010. This was mainly due to net income of ¥319.2 billion and a negative change in translation 
adjustments by ¥173.1 billion.

Free	cash	flow	and	net	debt	(auto	business)
For fiscal year 2010, Nissan achieved a positive free cash flow of ¥459.3 billion. At the end of fiscal 
year 2010, our net automotive debt improved significantly from last year to a net cash of ¥293.3. The 
debt structure has also improved, since the company reduced its reliance on short-term borrowing.

We continue to maintain a close focus on our inventory of new vehicles. Inventory stood at 610,000 
units at the end of fiscal 2010. The company continues to manage inventory carefully, in order to limit 
its impact on free cash flow.

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Review

NISSAN Annual Report 2011

23

Credit	rating
Nissan’s long-term credit rating with R&I is A with a stable outlook. S&P’s long-term credit rating for 
Nissan is BBB+ with a stable outlook. Nissan’s rating with Moody’s is Baa1 with a positive outlook.

C O R P O R A T E   R A T I N G S

Aa3

A1

A2

A3

Baa1

Baa2

Baa3

Ba1

R&I

S&P

Moody’s

AA-

A+

A

A-

BBB+

BBB

BBB-

BB+

10/03

4/04

10/04

4/05

10/05

4/06

10/06

4/07

10/07

4/08

10/08

4/09

10/09

4/10

10/10

4/11

7/11

Sales	finance
Due to the increase in retail sales, total financial assets of the sales finance segment increased by 
1.3% to ¥4,414.3 billion from ¥4,355.9 billion in fiscal 2010. The sales finance segment generated 
¥100.4 billion in operating profits in fiscal 2010, up from ¥77.5 billion in fiscal 2009. The improvement 
in profitability was due to improved borrowing rates and lower credit loss ratio compared to the prior 
year.  

Investment	policy
Capital expenditures totaled ¥312 billion, which was 3.6% of net revenue. Despite the economic crisis, 
the company used capital expenditures in order to ensure Nissan’s future competitiveness. For fiscal 
year 2010, the company invested committed to strategic initiatives, such as the zero-emission Nissan 
LEAF electric vehicle and the V-platform Global Compact Car.

R&D expenditures totaled ¥399.3 billion. These funds were used to develop new technologies and 
products. One of the company’s strengths is its extensive collaboration and development structure with 
Renault’s R&D team, resulting from the Alliance.

Nissan plans more than 90 new advanced technologies, averaging 15 per year during our mid-term 

plan, by 2016.

R & D   E X P E N D I T U R E S

(Billions of yen)

R&D

% of net revenue

448

465

458

456

4.8%

354

4.4%

300

398

4.6%

4.7%

4.4%

4.2%

5.4%

386

5.1%

399.3

4.6%

600

450

300

150

0

(%)

8

6

4

2

0

460

4.9%

(Forecast)

’02

’03

’04

’05

’06

’07

’08

’09

’10

’11

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Review

NISSAN Annual Report 2011

24

Dividend
Nissan’s strategic actions reflect not only its long-term vision as a global company that creates 
sustainable value but also show the company’s commitment to maximizing total shareholder return. 
Based on the current state of the industry and weighing in the risks and opportunities for this year, 
Nissan reinstated dividend payments for fiscal year 2010 at ¥10 for the full year (¥5 for the interim 
and ¥5 at year-end).

 Nissan plans to increase the fiscal 2011 dividend to ¥20 for the full year. Beyond fiscal 2011 and 

over the mid-term plan, our dividend policy will target a minimum payout ratio of 25% of net income. 

D I V I D E N D

(Dividend per share, in yen)

60

45

30

15

0

40

34

29

24

19

14

11

10

0

20

(Forecast)

’02

’03

’04

’05

’06

’07

’08

’09

’10

’11

	 Fiscal	2011	Outlook

In light of the outlook for fiscal 2011, the company filed its forecast with the Tokyo Stock Exchange on 
June 23. Assumptions included retail unit sales of 4,600,000 units, which is an increase of 9.9% from 
the prior year, and foreign exchange rates of ¥80 to the dollar and ¥115 to the euro.

• Net revenues are expected to be ¥9,400 billion.
• Operating income is expected to be ¥460 billion.
• Net income is forecasted to be ¥270 billion.
• R&D expenses will amount to ¥460 billion.
• Capital expenditures are expected to be ¥410 billion.

The evolution in operating profit, compared to the fiscal 2010 results, is mainly linked to seven key 

factors:

• The unfavorable foreign exchange is expected to be a negative ¥135 billion.
• The increase in raw material and energy costs is expected to be a negative ¥155 billion.
• Marketing and Sales expenses are expected to be a negative ¥112 billion due to normalization of 

fixed expenses, such as advertising costs and the rise in incentives as volume increases.

• R&D expense is expected to increase as a negative impact of ¥62 billion.
• Purchasing cost reduction is expected to be a positive ¥200 billion.
• Volume and mix should be a positive of ¥190 billion due to the anticipated increase in sales 

volume.

• Others are a negative ¥3.5 billion, including several items.

In fiscal 2010, risks include raw material price hikes, global economic growth slowdown and 

electricity shortage in Japan. Opportunities include emerging market sales, Alliance synergies, and the 
mid-term plan.

(All figures for fiscal 2011 are forecasts, as of June 23, 2011.) 

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Statements

NISSAN Annual Report 2011

25

Consolidated Balance Sheets

Assets

Current assets

Cash on hand and in banks

Trade notes and accounts receivable

Sales finance receivables

Securities

Merchandise and finished goods

Work in process

Raw materials and supplies

Deferred tax assets

Other

Allowance for doubtful accounts

Total current assets

Fixed assets

Property, plant and equipment

Buildings and structures, net

Machinery, equipment and vehicles, net

Land

Construction in progress

Other, net

Total property, plant and equipment

Intangible fixed assets

Investments and other assets

Investment securities

Long-term loans receivable

Deferred tax assets

Other

Allowance for doubtful accounts

Total investments and other assets

Total fixed assets

Total assets

(Millions of yen)

Prior Fiscal Year
As of March 31, 2010

Current Fiscal Year
As of March 31, 2011

802,410

641,154

2,645,853

50,641

540,407

127,190

134,681

229,093

500,434

(91,453

)

5,580,410

679,829

1,980,991

675,029

125,792

396,488

3,858,129

143,911

268,755

11,125

133,666

223,696

(4,872

)

632,370

998,822

738,950

2,746,836

158,012

641,055

139,529

201,649

283,789

519,148

(81,955

)

6,345,835

645,414

1,841,480

659,985

98,663

391,500

3,637,042

133,769

381,549

17,147

69,711

155,993

(4,353

)

620,047

4,634,410

10,214,820

4,390,858

10,736,693

 
 
 
 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Statements

NISSAN Annual Report 2011

26

Consolidated Balance Sheets

Liabilities

Current liabilities

Trade notes and accounts payable

Short-term borrowings

Current portion of long-term borrowings

Commercial papers

Current portion of bonds

Lease obligations

Accrued expenses

Deferred tax liabilities

Accrued warranty costs

Accrual for loss on disaster

Other

Total current liabilities

Long-term liabilities

Bonds

Long-term borrowings

Lease obligations

Deferred tax liabilities

Accrued warranty costs

Accrued retirement benefits

Accrued directors’ retirement benefits

Other

Total long-term liabilities

Total liabilities

Net assets

Shareholders’ equity

Common stock

Capital surplus

Retained earnings

Treasury stock

Total shareholders’ equity

Accumulated other comprehensive income

Unrealized holding gain and loss on securities

Unrealized gain and loss from hedging instruments

Adjustment for revaluation of the accounts of the consolidated subsidiaries
  based on general price level accounting

Unfunded retirement benefit obligation of foreign subsidiaries

Translation adjustments

Total accumulated other comprehensive income

Share subscription rights

Minority interests

Total net assets

Total liabilities and net assets

(Millions of yen)

Prior Fiscal Year
As of March 31, 2010

Current Fiscal Year
As of March 31, 2011

1,001,287

1,181,469 

349,427

695,655

174,393

407,130

64,984

523,444

114

76,816

ー

563,608

3,856,858

507,142

1,791,983

86,552

445,299

102,516

175,638

1,303

232,424

3,342,857

7,199,715

605,814

804,470

2,456,523

(267,841

)

3,598,966

1,045

(4,012

)

(13,945

)

1,115

(875,818

)

(891,615
)

2,387

305,367

3,015,105

10,214,820

593,095 

933,976 

256,601 

87,280 

77,598 

580,350 

116 

85,688 

12,128 

572,244 

4,380,545 

640,850

1,422,478

67,135

463,347

98,668

182,155

914

206,818

3,082,365

7,462,910

605,814

804,470

2,733,253

(162,024

)

3,981,513

20,862

1,904

)

(13,945
�

ー

(1,048,919

)

)
(1,040,098

2,415

329,953

3,273,783

10,736,693

 
 
 
 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Statements

NISSAN Annual Report 2011

27

Consolidated Statements of Income

Net sales

Cost of sales

Gross profit

Selling, general and administrative expenses

Advertising expenses

Service costs

Provision for warranty costs

Other selling expenses

Salaries and wages

Retirement benefit expenses

Supplies

Depreciation and amortization

Provision for doubtful accounts

Amortization of goodwill

Other

Total selling, general and administrative expenses

Operating income

Non-operating income

Interest income

Dividends income

Equity in earnings of affiliates

Derivative income

Miscellaneous income

Total non-operating income

Non-operating expenses

Interest expense

Equity in losses of affiliates

Amortization of net retirement benefit obligation at transition

Exchange loss

Derivative loss

Miscellaneous expenses

Total non-operating expenses

Ordinary income

Special gains

Gain on sales of fixed assets

Gain on sales of investment securities

Gain on dilution resulting from restructuring of domestic dealers

Other

Total special gains

Special losses

Loss on sale of fixed assets

Loss on disposal of fixed assets

Impairment loss

Write-down of investments and receivables

Loss on adjustment for changes of accounting standard for asset retirement obligations

Loss on disaster

Special addition to retirement benefits

Other

Total special losses

Income before income taxes and minority interests

Income taxes-current

Income taxes-deferred

Total income taxes

Income before minority interests

Income attributable to minority interests

Net income

(Millions of yen)

Prior Fiscal Year
From April 1, 2009
To March 31, 2010

Current Fiscal Year
From April 1, 2010
To March 31, 2011

7,517,277

6,146,219

1,371,058

158,451

63,031

81,764

87,378

337,872

28,223

5,177

65,289

45,984

6,221

180,059
1,059,449
311,609

12,805

2,963

—

—

13,358
29,126

28,995

50,587

10,905

10,554

11,251

20,696
132,988
207,747

8,473

3,080

3,921

5,078
20,552

2,469

17,439

35,682

5,783
—

—

18,344

6,962
86,679
141,620

112,825

)

(21,285
91,540

—
7,690
42,390

8,773,093

7,155,100

1,617,993

187,490

52,865

93,842

118,304

333,824

21,906

6,369

56,860

21,425

5,786

181,855
1,080,526
537,467

14,551

1,045

43,022

14,102

13,883
86,603

28,357

—

10,671

28,854

�—

18,374
86,256
537,814

18,571

2,458

—

6,960
27,989

4,164

8,957

10,891

2,350

3,808

 39,605

7,200

8,687
85,662
480,141

90,223

41,904
132,127
348,014
28,793
319,221

 
 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Financial Statements

NISSAN Annual Report 2011

28

Consolidated Statements of Cash Flows

Cash flows from operating activities

Income before income taxes and minority interests

Depreciation and amortization (for fixed assets excluding leased vehicles)

Depreciation and amortization (for other assets)

Depreciation and amortization (for leased vehicles)

Impairment loss

Loss on disaster

Increase (decrease) in allowance for doubtful receivables

Unrealized loss on investments

Provision for residual value risk of leased vehicles (net changes)

Interest and dividend income

Interest expense

Loss (gain) on sales of fixed assets

Loss on disposal of fixed assets

Loss (gain) on sales of investment securities

Loss (gain) on dilution resulting from restructuring of domestic dealers

Decrease (increase) in trade notes and accounts receivable

Decrease (increase) in sales finance receivables

Decrease (increase) in inventories

Increase (decrease) in trade notes and accounts payable

Amortization of net retirement benefit obligation at transition

Retirement benefit expenses

Retirement benefit payments made against related accrual

Other

Subtotal

Interest and dividends received

Interest paid

Income taxes (paid) refund

Net cash provided by operating activities

Cash flows from investing activities

Net decrease (increase) in short-term investments

Purchases of fixed assets

Proceeds from sales of fixed assets

Purchase of leased vehicles

Proceeds from sales of leased vehicles

Payments of long-term loans receivable

Collection of long-term loans receivable

Purchase of investment securities

Proceeds from sales of investment securities

Proceeds from sales of subsidiaries' shares resulting in changes in the scope of consolidation

Net decrease (increase) in restricted cash

Other

Net cash used in investing activities

Cash flows from financing activities

Net increase (decrease) in short-term borrowings

Proceeds from long-term borrowings

Proceeds from issuance of bonds

Repayment of long-term borrowings

Redemption of bonds

Proceeds from minority shareholders

Purchase of treasury stock

Repayment of lease obligations

Cash dividends paid

Cash dividends paid to minority shareholders

Net cash used in financing activities

Effects of exchange rate changes on cash and cash equivalents

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Increase due to inclusion in consolidation

Decrease due to exclusion from consolidation

Cash and cash equivalents at end of the period

(Millions of yen)

Prior Fiscal Year
From April 1, 2009
To March 31, 2010

Current Fiscal Year
From April 1, 2010
To March 31, 2011

141,620

397,553

21,086

242,375

35,682

ー
(4,818

)

5,252

(31,594

)

(15,768

)

108,179

(6,004

)

17,439

(2,092

)

(3,921

)

(196,302

)

5,079

(16,425

)

461,428

10,905

63,683

(83,917

)

92,673
1,242,113

16,126

(107,529

)

26,516
1,177,226

(77,979

)

(275,740

)

49,791

(498,933

)

367,669

(12,885

)

16,609

(19,104

)

3,307

7,922

(57,189
(496,532

)
)

(773,286

)

847,540

316,414

(751,393

)

(216,936

)

1,937

(54

)

(85,424

)

—

)
)
)

(2,787
(663,989
(2,239
14,466

746,912

149

)

(32
761,495

480,141

404,673

19,554

208,221

10,891

19,785

(3,032

)

 (14,291
(15,596

)

)

80,933

(14,407

)

8,957

(2,422

)

�ー
(131,116

(319,874

(208,924

)

)

)

329,918

10,671

53,668

(33,675

)

)

(7,826
876,249 

13,625 

(81,641

)

)

(140,731
667,502

82,847

(281,952

)

59,120 

(601,702

)

335,727

(29,343

)

13,251

(12,221

)

1,846

ー
�90,074

11,235
(331,118

)

360,057

724,529

233,087

 (705,607
(394,147

)

)

 4,116
(13

)

(87,401

)

(20,922

)

(3,124
 110,575
 (60,315
386,644

)

)

 761,495
5,314

 ー
1,153,453

  
 
 
  
 
Mid-term Plan

Performance

Corporate Data

Corporate Governance

Executives

NISSAN Annual Report 2011

29

  Board of Directors and Auditors

  Executive Committee Members

Representative Board Members

Carlos Ghosn
President and Chairman

Toshiyuki Shiga

Hiroto Saikawa

Board Members

Colin Dodge

Mitsuhiko Yamashita

Hidetoshi Imazu

Carlos Tavares

Jean-Baptiste Duzan

Katsumi Nakamura

Auditors

Masahiko Aoki

Toshiyuki Nakamura

Mikio Nakura

Takemoto Ohto

(As of June 29, 2011)

Carlos Ghosn

Toshiyuki Shiga

Hiroto Saikawa

Colin Dodge

Mitsuhiko Yamashita

Hidetoshi Imazu

Andy Palmer

Joseph G. Peter

Takao Katagiri

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Executives

  Corporate Officers

NISSAN Annual Report 2011

30

President and Chief Executive Officer

Senior Vice Presidents

Corporate Vice Presidents

Shiro Nakamura

Hitoshi Kawaguchi

Minoru Shinohara

Kazumasa Katoh

Atsushi Shizuta

Yasuhiro Yamauchi

Shigeaki Kato

Greg Kelly

Masaaki Nishizawa

Akira Sakurai

Carlos Ghosn*

Chief Operating Officer

Toshiyuki Shiga*
External and Government Affairs
Intellectual Asset Management
Design
Corporate Governance
Global Internal Audit

Executive Vice Presidents

Hiroto Saikawa*
Region: Japan, Asia 

Purchasing

Colin Dodge*
Region: AMIE (Africa, Middle East, India, Europe)
Region: Americas

Mitsuhiko Yamashita*
Research and Development
TCSX (Total Customer Satisfaction Function)

Hidetoshi Imazu*

Manufacturing and SCM

Andy Palmer*
Global Product Planning
Global Program Management 
Global Market Intelligence
Global IS
Global Infiniti Business Unit  
Global Marketing Communications

Global Corporate Planning (Incl. OEM Business)

Joseph G. Peter*
Finance
Control
IR
M&A Support 
Global Sales Finance Business Unit

Takao Katagiri*
Global Sales
Global Aftersales
Global LCV Business Unit 
Global Zero Emission Business Unit
Global Battery Business Unit
Global Strategic Price Entry Vehicle Business Unit
Japan Marketing & Sales 

* Executive Committee Members

Asako Hoshino

Akira Sato

Shoichi Miyatani

Celso Guiotoko

Thomas Lane

Gilles Normand

Joji Tagawa

Toshifumi Hirai

Atsushi Hirose

Hideyuki Sakamoto

Shunichi Toyomasu

Tsuyoshi Yamaguchi

Makoto Yoshimoto

Takao Asami

Vincent Cobee

Shohei Kimura

John Martin

Hideto Murakami

Shuichi Nishimura

Toru Saito

Yusuke Takahashi

Hiroshi Karube

Toshiaki Otani

Hideaki Watanabe

Simon Sproule

Motohiro Matsumura

Norio Ota

Rakesh Kochhar

Fellows

Kimio Tomita

Haruyoshi Kumura

(As of June 29, 2011)

Mid-term Plan

Performance

Corporate Data

Corporate Governance

Maintaining Trust Through Transparency

NISSAN Annual Report 2011

31

Corporate governance is one of the important responsibilities of the Company’s management, and its 
most important role is to clarify the duties and responsibilities of the members of the management 
team. At the Company, clear management objectives and policies are published for the benefit of the 
shareholders and investors, and achievements and results are announced early and with as much 
transparency as possible. The enhancement of corporate governance by full and fair disclosure is the 
responsibility of management.

	 Internal	Control	Systems	and	Compliance

Internal	Control	Systems	for	Fair,	Transparent	Business
Nissan places high value on transparency, both internally and externally, in its corporate management. 
We focus consistently on the implementation of efficient management for the purpose of achieving 
clear and quantifiable commitments. In line with this principle, and in accordance with Japan’s Company 
Law and its related regulations, the Board of Directors has decided on the Internal Control Systems to 
pursue these goals and on its own basic policy. The board continually monitors the implementation 
status of these systems and the policy, making adjustments and improvements as necessary. One 
board member has also been assigned to oversee the Internal Control Systems as a whole.

Nissan has adopted a system under which the Board of Statutory Auditors oversees the Board of 
Directors. The Statutory Auditors attend board and other key meetings, and also carry out interviews 
with board members to audit their activities. The Statutory Auditors regularly receive reports on the 
results of inspections and plans for future audits from independent accounting auditors, as well as 
exchange information to confirm these reports. The Statutory Auditors also receive regular reports from 
the Global Internal Audit Office, making use of this information for their own audits.

A	Legal	Framework	Supporting	Ethical	Business	Activities
Nissan’s CSR approach is founded on compliance. We produced the Nissan Global Code of Conduct in 
2001, outlining a set of guidelines for all employees of the Nissan Group worldwide. In addition, three 
regional Compliance Committees have been established as supports to a global system for preventing 
incidents of illegal and unethical behavior. The committees work together to maintain and promote our 
high compliance standards.

N I S S A N ’ S   I N T E R N A L   G O V E R N A N C E   S Y S T E M

appointment/
dismissal

appointment/
dismissal

Board of Statutory Auditors
(incl. outside statutory auditors)

audit

Shareholders

appointment/
dismissal

Board of Directors
(incl. outside director)

report

Executive Committee

cooperation

Global Internal Audit Office

audit

Independent Auditors

report

Operations Committee

direction/
supervision/
approval

report/
proposal

Management Committees

Each Function

Group Companies

Internal Control Committee

Compliance Committee

Information Security Committee

Risk Management Function

Crisis Management Committee

CSR Steering Committee

training/education/
implementation

Global	Educational	Activities	to	Promote	Compliance
As a means of fostering compliance awareness throughout the company, Nissan has established 
groups and placed officers in charge of promoting compliance policy in each region where it operates. 
We place special emphasis on education to ensure that all employees have a correct understanding of 
the Code of Conduct and, as a result, make fair, transparent judgments in the course of their duties.

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To ensure full understanding of the code in Japan, all employees, including executives, take an 
e-learning or video training course based on the Japanese version of the Nissan Code of Conduct—
“Our Promises,” instituted in April 2004—after which they sign an agreement to abide by it. We revised 
parts of the code in 2010 in response to legal amendments and have been retraining our employees 
since fiscal 2010 to further strengthen the spirit of compliance within the company.

Education programs to promote compliance are held regularly for all employees in North America, 
and a set of universal guidelines has been drawn up for each country in Europe. Compliance-related 
training is also being carried out in the General Overseas Markets based on guidelines that take into 
account conditions in each of those countries. Moreover, all Group-affiliated companies have 
introduced their own codes based on the Nissan Code of Conduct.

Additionally, we have created sets of internal regulations covering the global prevention of insider 

trading and the management of personal information. Nissan seeks to heighten awareness of 
compliance companywide through such measures as well as various education and training programs.

Our	Stance	Against	Discrimination	and	Harassment
Item 6 of Nissan’s Global Code of Conduct, “Value Diversity and Provide Equal Opportunity,” is our 
requirement to accept, value and respect the diversity to be found among our employees, business 
partners, customers and communities where we do business, and to reject discrimination and 
harassment in all their forms, no matter how minor they may be. Nissan executives and employees 
must respect the human rights of others, and may not discriminate against nor harass others based on 
race, nationality, gender, religion, physical capability, age, place of origin or other reason; nor may they 
allow such a situation to go unchecked if discovered. We also work to ensure that all employees, both 
male and female, can work in an environment free from sexual and other forms of harassment.

Internal	Reporting	System	for	Corporate	Soundness
Nissan employs the Easy Voice System to promote the spirit of compliance among employees and 
facilitate sound business practices. This internal reporting mechanism allows employees to submit 
opinions, questions or requests to the company. It has played an instrumental role in creating a self-
managed, compliance-oriented corporate culture. This system, which offers full protection to any 
persons offering information in accordance with Japan’s Whistleblower Protection Act of April 2006, 
has been put in place in all Nissan Group companies in Japan. Similar systems have been put in place 
in other Nissan Group companies worldwide.

F I S C A L   2 0 1 1   G L O B A L   C O M P L I A N C E   C O M M I T T E E   O R G A N I Z A T I O N

NML Board of Directors

Operations Committee

Global Compliance Committee

Global Compliance Officer

Japan, Asia Pacific
Management Committee

Japan, Asia Pacific
Compliance Committee

Americas
Management Committee

Americas
Compliance Committee

Africa, Middle East, India, Europe
Management Committee

Africa, Middle East, India, Europe
Compliance Committee

Nissan Motor Co., Ltd. Compliance Committee

Affiliated Companies Compliance Committee

Dealers Compliance Committee

Nissan Motor Co., Ltd. 
Divisional Compliance
Committee

A compliance committee has been established in each region under 
the governance of the global compliance officer. The committees are 
responsible for discovering compliance violations at an early stage 
through internal auditing or reports, for solving problems, and for 
maintaining and improving internal awareness of the Code of Conduct.

Efficient,	Independent	Internal	Audits
Nissan has established a global internal audit unit, an independent Department under the direct control of 
the Chief Operating Officer (COO), to handle internal auditing tasks. Under control of the Chief Internal 
Audit Officer (CIAO), audit teams set up in each region carry out efficient and effective auditing of 
Nissan’s activities on a group wide and global basis. Audits are implemented based on an audit plan 
approved by the Operations Committee and the results are reported to the COO and other related parties. 
Additionally, the audit plan and the results are also reported to Statutory Auditors on a regular basis.

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Ensuring	Personal	Information	Protection	and	Reinforcing	Information	Security	
Aware of our social responsibility to properly handle customers’ personal information, Nissan has set up 
internal systems, rules and procedures for handling personal data in full compliance with Japan’s 
Personal Information Protection Act. All companies in Japan associated with Nissan are taking similar 
steps. Moreover, Nissan shares with Group companies worldwide its Information Security Policy as its 
basis to reinforce overall information security. We have also established an Information Security 
Committee, which implements measures as necessary to further strengthen information security to 
prevent information leaks and other such incidents. Furthermore, we regularly carry out various inhouse 
programs to thoroughly educate and motivate employees to uphold their responsibilities in this regard.

The	Principle	and	Approach	to	Corporate	Risk	Management
For Nissan, the term risk refers to any factor that may prevent the Nissan Group from achieving its 
business objectives. By detecting risk as early as possible, examining it, planning the necessary 
measures to address it and implementing those measures, we work to minimize the materialization of 
risk and the impact of damage if it is realized. Risk management must be a real-world activity closely 
linked at all times with concrete measures. Based on its Global Risk Management Policy, Nissan carries 
out activities on a comprehensive, group wide basis. 

In order to respond swiftly to changes in its business environment, Nissan set up the department in 

charge of risk management, which carries out annual interviews of corporate officers, carefully 
investigates various potential risks, evaluate impact, frequency and control level and revises the 
Corporate Risk Map. An executive-level committee makes decisions on corporate risks that should be 
handled at the corporate level and designates “risk owners” to manage the risk. Under the leadership of 
these owners, appropriate countermeasures are developed and implemented. Additionally, the board 
member in charge of internal controls (currently, the COO) regularly reports to the Board of Directors 
on progress being made. 

With respect to individual business risks, each division is responsible for taking the preventive 
measures necessary to minimize the frequency of risk and its impact when realized as their own 
business activities. The divisions also prepare emergency measures to put in place when risk factors do 
materialize. Nissan Group companies in Japan and overseas are strengthening communication and 
sharing basic processes and tools for risk management, as well as related information, throughout the 
Group. 

Additionally, a “Corporate Risk Management” website was launched on Nissan’s intranet in 2009, 

which puts out risk management information to Nissan employees in regions including the United 
States and Europe and major subsidiaries in Japan.

Nissan continuously carries out measures including anti-seismic reinforcement of facilities, 

improvement of its business continuity plan (BCP) and simulation training. These measures helped us 
minimize physical damage of our facilities and smoothly start up the Global Disaster Control 
Headquarters following the March 11, 2011 earthquake in Japan. We constantly shared up-to-date 
information through the headquarters, conducting consistent actions throughout the company, thus 
helping the effective recovery of our value chain from suppliers to dealers. Furthermore, we are 
addressing the issue of how to manage the electricity shortages expected this summer and we aim to 
achieve both power saving and business continuity.

Risk Management Measures & Actions

1. Risks Related to Financial Market

1) Liquidity
Automotive
Liquidity risk is one of the major risks facing any business and the 2008–9 global credit crisis has 
heightened the importance of managing this risk. Nissan recognizes this risk and has put in place 
several countermeasures to manage this risk. 

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Automotive business must have adequate liquidity to provide for working capital needs of day-to-

day normal operations, capital investment needs for future expansion and repayment of maturing 
debt. Liquidity can be secured through internal cash and cash equivalents or external borrowings. As 
of the end of fiscal year 2010 (March 31, 2011), Nissan’s automotive business had ¥1,132.5 billion 
of cash and cash equivalents (compared with ¥746.5 billion as of March 31, 2010). Additionally, we 
had approximately ¥465.8 billion of committed lines available for drawing. As for external 
borrowings, Nissan raises financing through several sources including bonds issuance in capital 
markets, long- and short-term loans from banks, short-term commercial paper issuance and 
committed credit lines from banks. 

Nissan has a liquidity risk management policy which is intended to ensure adequate liquidity for 
the business while at same time ensuring we mitigate liquidity risks such as unmanageable bunched 
maturities of debt. Target liquidity is defined objectively considering several factors including debt 
maturity, upcoming mandatory payments (such as dividends, investments, taxes) and peak operating 
cash needs. We also benchmark our liquidity targets with other major Japanese corporations and 
global auto companies to ensure we are reasonable in our assumptions. 

Sales finance
Nissan operates captive sales finance companies in Japan, United States, Canada, Mexico, China, 
Australia and Thailand. In these countries, banks and other financial institutions are also involved in 
providing financing solutions to Nissan’s customers and dealers. Additionally, in Europe and other 
regions, RCI Banque and several other banks/financial institutions are providing financing to 
Nissan’s customers and dealers. We monitor liquidity of sales finance companies on an ongoing 
basis to ensure we have adequate liquidity to meet maturing debt and continue operations. As a 
policy, we target to match maturity of liabilities with maturity of assets wherever possible. In some of 
the countries where we operate, long-term capital markets are not developed and thus it is not 
always possible to be perfectly match-funded. Match funding policy allows us to meet maturing debt 
obligations even in an environment in which we cannot raise additional debt due to the state of 
capital markets. 

In addition to match funding, we manage liquidity risk at sales financing through several measures 

including keeping adequate liquidity in form of cash and unutilized committed lines, unencumbered 
assets (mainly vehicle loans and leases), liquidity support from auto operations to the extent we have 
excess cash in auto operations, diversified funding sources and geographical diversification of 
capital markets’ access. As of March 31, 2011, sales finance companies’ liquidity (cash and 
unutilized committed lines) was approximately ¥474 billion. Additionally, we have a healthy mix of 
secured (39%) and unsecured (61%) funding sources which ensure a stronger balance sheet and 
incremental liquidity through utilization of unencumbered assets.

The pie chart below describes our diversified funding sources in sales finance business. During 

fiscal year 2010, we were able to raise new financings through bank loans, asset securitization, 
asset-backed commercial paper, commercial paper and bonds reflecting our diversified access to 
financing instruments.

S A L E S   F I N A N C E   B U S I N E S S   F U N D I N G   S O U R C E S

(As of March, 2011)

Equity  10.9%

Group Finance (Inter-Company)
17.8%

ABS Off B/S  5.1%

ABS On B/S  22.4%

Bonds  9.3%

Commercial Paper  5.6%

S/T Loan  3.9%

L/T Loan  25.0%

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2) Financial Market
Nissan is exposed to various financial market related risks, such as foreign exchange, interest rates 
and commodity prices. It is general policy of Nissan not to use derivative products as a primary tool 
to manage foreign exchange and commodity price risks, as it will not provide a permanent solution 
to mitigate the risks. In exceptional cases, Nissan does hedge select foreign exchange and 
commodity price risks. Nissan is taking the following measures to minimize financial market risks.

Foreign exchange
As a company engaged in export activities, Nissan is faced with various foreign currency exposures 
which results from currency of input cost being different from currency of sale to customer. In order 
to minimize foreign exchange risk on a more permanent basis, Nissan is working to reduce foreign 
currency exposure by such measures as shifting production overseas, and procurement of raw 
material and parts in foreign currencies. In the short term, Nissan may hedge risks in foreign 
exchange volatility within a certain range by using derivative products in accordance with the 
Company’s “Policies and Procedures for Risk Management and Authority Regarding Derivative 
Transactions”.

Interest rate
The interest rate risk management policy is based on two principles: long-term investments and 
permanent portion of working capital are financed at fixed interest rates while non-permanent 
portion of working capital and liquidity reserves are built at floating rates.

Commodity
Nissan purchases most of the raw materials in the form of parts provided by the suppliers, while 
certain raw materials are purchased directly. Therefore, risk of price fluctuation of the raw materials 
appears as the fluctuation of the price of the parts paid to the suppliers. 

In that context, because Nissan reflects the fluctuation of the prices of the raw materials based 

on market-oriented price revision rules, Nissan is exposed to the price fluctuation risks of raw 
materials, no matter whether it is purchased directly or indirectly. For precious metals, which are 
used in catalysts, Nissan is making continuous efforts to reduce its usage by technological 
innovation, in order to minimize commodity risk. In the short term, Nissan manages commodity price 
volatility exposure through use of fixed rate purchase contracts where commodity price is fixed for a 
period of time and also Nissan may hedge risks in commodity price volatility within a certain range 
by use of derivative products in accordance with the Company’s “Policies and Procedures for Risk 
Management and Authority Regarding Derivative Transactions”.

3) Sales Finance
Interest rate risk management
The Sales financing business is exposed to interest rate risks. Interest rate risk is defined as the 
potential variance in the earnings of an entity or the fair value of the portfolio that would result from 
a fluctuation in the general level of market interest rates where funds with differing fixed-rate 
periods or differing terms are financed and invested. 

Nissan measures the risks by using the sensitivity analysis with various interest rate scenarios 
and determines the risk tolerance level. Nissan controls the interest rate maturities of both assets 
and liabilities to maintain the risks within the acceptable tolerance level. 

Sensitivity analysis mentioned above uses statistic models, such as a Monte Carlo Simulation 
Method. However, actual fluctuation of market interest rate and its impact may deviate significantly 
from the assumptions used in the model. 

Nissan enters into interest rate derivative financial instruments to maintain the potential variability 

of interest rates at desired level of risk exposure. The main objective of these transactions is to 
mitigate the risks and not to pursue the speculative profit maximization.

Credit risks
Nissan is exposed to the risks of failure to recover the full value of financial receivables for auto 
credit and lease business with retail customers and for dealer finance business, due to changes in 
the economic situation and credit quality of customers. Nissan manages the credit risks closely by 

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establishing effective screening and collection systems and structures. 

Credit applicants are all subject to credit assessments of their creditworthiness under a detailed 
scoring system. Based on the information directly obtained from applicants and from credit bureaus, 
loan authorization is made in a comprehensive manner by considering the following points: applicant’s 
credit history; applicant’s capacity to pay which is estimated by debt ratio, payment to income ratio and 
disposable income; applicant’s stability; and loan condition including the loan collateral, loan advance 
and payment terms. In addition to carrying out this screening process, Nissan takes into account 
qualitative information by conducting field visits to customers or referring to past business records with 
Nissan, in accordance with characteristics of regional business practices and risks. 

Dealer finance for inventory vehicle is authorized on the basis of an internal rating system that 
takes into account the financial position of dealers, and if necessary, personal guarantee and/or 
mortgage collateral are taken in pledge in addition to inventory vehicle collaterals. These scoring 
models are regularly reviewed and revised to keep them current with actual practice. 

In some regions and products, Nissan also offers the different pricing depending on the 

applicant’s credit score to compensate the risks. 

As a matter of accounting policy, Nissan maintains an allowance for doubtful accounts and credit 

losses adequately to cover probable losses. Nissan makes best effort to recover the actual losses 
from bad debt accounts as quickly as possible by taking necessary actions, including flexible and 
effective organization change for collection and utilization of third-party collection services.

Residual value risks
Vehicles on operating leases and some balloon type credits, where Nissan is the lessor, are 
guaranteed end-of-term residual value by Nissan. Nissan is therefore exposed to the risks that sales 
value of the vehicle could fall below its contractual residual values when the financed vehicle is 
returned and sold in the used car market at the end of the contract term.

To mitigate the risks mentioned above, Nissan objectively sets contractual residual value by using 
the future end-of-term market value estimation by a third party such as Automotive Lease Guide in 
North America, and the estimation from statistical analysis with historical data of the used car market in 
Japan. 

To support used car market value Nissan takes several strategic initiatives, including control of 

sales incentives for new car sales promotion, fleet sales volume control and introduction of the 
Certified Pre-owned program.

As a matter of accounting policy, Nissan evaluates the recoverability of carrying values of its 
vehicles for impairment on an ongoing basis. If impaired, Nissan recognizes allowance for potential 
residual value losses in a timely and adequate manner.

4) Counterparty
Nissan has a certain amount of exposures to counterparties in making financial transactions, such 
as bank deposits, investments and derivative contracts. While we work with competitive banking 
counterparties, Nissan manages its counterparty risk by using a certain evaluation system.

The evaluation system which Nissan uses is based on ratings of counterparties’ long-term credit 
and financial strength, and the level of their shareholders’ equity. The system is applied to Nissan as 
a group, and we set limits in terms of amount and term on a consolidated basis. By making the 
analysis monthly, we are able to take action on a timely basis when any concerns arise.

5) Pension
Nissan has defined benefit pension plans mainly in Japan, the United States and the United 
Kingdom. Funding policy for pension plans is to make periodic contributions as required by 
applicable regulations. Benefit obligations and pension costs are calculated using many different 
drivers, such as discount rate and rate of salary/wage increase. 

Plan assets are exposed to financial market risks as they are invested in various types of financial 

assets including bonds and stocks. When the fair value of these assets declines, amount of the 
unfunded portion of pension plans increases, which could materially affect cashout and costs for 
Nissan in the form of future contribution to the pension plans. 

As countermeasures to manage such risks, the investment policy of these pension plans is based 

upon liability profile of the plans, long term investment views and benchmark information regarding 

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asset allocation of other corporates’ pension plans.

In addition, Nissan convenes Global Pension Committees on a periodic basis to review investment 

performance, manager performance, review asset allocations and discuss other issues related to 
pension assets.

2. Business Strategies, Keeping Competitive Edge

1) Product Strategy
To secure our profitability and sustainable growth based on our future product lineup plan, in our 
product strategy developing process, we are monitoring the impacts of some different types of risk 
scenarios such as global market changes and demand deteriorations to our future profitability (COP) 
based on our plan.


1. Drastic decline of total global demand, past examples as reference case.
2. A demand shift between vehicle segments drastically faster than our assumptions in our mid-

term planning.

3. A demand shift from the matured markets to the emerging markets drastically faster than our 

assumptions in our mid-term planning.

We periodically monitor the impact of these scenarios to secure our future profitability and 
sustainable growth, and also update our future lineup plans periodically based on the results. To 
improve the robustness of our product lineup against these risks, we take the following 
countermeasures as our main direction when planning our product strategy.

Expand availability of individual products across markets to mitigate the risk of single market 

demand fluctuations.

Increase volume and efficiency per product through a consolidation and rationalization of the 
portfolio to lower the breakeven point and thereby reduce the profit risk of global Total Industry 
Volume declines.

Prepare a more balanced product portfolio meeting needs in a broader range of markets and 

segments reducing reliance on specific large markets.

2) Quality of Products & Services
Nissan is working on the corporate task named “Quality Leadership,” aiming to be recognized as a 
top-level quality brand by fiscal 2016. In this project, actions are carried out with numerical targets 
for the following areas.

1. Perceived quality & attractiveness: Customers’ impression of a vehicle’s quality when customer 

looks at it in a dealer’s showroom

2. Product quality: Quality of product itself based on the experiences as an owner of the vehicle
3. Sales & service quality: Quality related to behavior or attitude of sales staff or quality of service 

during inspection and maintenance 

For example, the target for “Product quality” is to attain the top level in Most Influential Indicators 
(MIIs) in each region. In order to achieve the target, it is broken down to internal indicators by model 
which correlate with MIIs. Progress of all quality improvement activities is monitored with those 
internal indicators. All the actions are taken based on a rotating PDCA cycle: for example, the 
progress of activities are monthly and globally reviewed by a Quality Committee chaired by an EVP 
and necessary actions are decided.

Once a year, chaired by the COO, the Global Quality Meeting is held with persons responsible for 

global quality to confirm the progress of Nissan quality improvement globally.

With respect to new model projects, in order to achieve the quality target of each project, 

milestone meetings set each key process of design, prepare for production and production, confirm 
key check points, such as achievement of quality targets, adopt measures to prevent recurrence of 
past problems, and adopt measures for potential risks related to new technology and mechanisms 
and design changes. 

Commercial production can be started after confirmation at the SOP (Start of Production) 
Judgment Meeting, which confirms all issues are solved and quality target can be achieved. Final 
decision that the model can be sold is made at the Delivery Judgment Meeting after confirmation of 
quality of commercial production and preparedness for service/maintenance. 

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As described above, Nissan is implementing thorough quality checks before new model launches. 
Nissan is advancing quality improvement activities also after launch by gathering quality information 
from markets and promptly deploying countermeasures. In case of occurrence of safety or 
compliance issues, necessary actions such as recalls are implemented with close cooperation with 
market side team based on a management decision reached by an independent process. Incidents 
are thoroughly investigated, analyzed and fed back to models on the way of production or 
development for prevention of recurrence. In addition to the above described activities, such as 
quality assurance at new model project and quality improvement activities on daily basis, the “Quality 
Risk Management” framework has been newly developed from fiscal 2009. This is a high-level 
system to ensure successful quality management for on-going and future projects. This includes 
assessment of quality related risks, evaluation of risk level, assignment of responsible persons based 
on the level and clarification of an organization for follow up. These processes are implemented by 
the Quality Risk Management Committee, chaired by an EVP twice a year.

3) Environment, Climate Change
The automotive industry is affected globally by various regulations related to the environment and 
safety, such as exhaust emissions, CO2/fuel efficiency, noise and recycling, and these regulations 
are getting more stringent year by year. In this environment, one effective solution from a long-term 
perspective will be widespread use of zero-emission vehicles. Nissan has started sales of the Nissan 
LEAF, the world’s first affordable, mass-produced EV, in 2010. As the Renault-Nissan Alliance, we 
have promoted partnership formation to develop a zero-emission society with national and local 
governments.

Additionally, Nissan will reduce CO2 emissions by continuously developing technologies to 

improve fuel efficiency in internal combustion engines and bringing them widely into the market. In 
particular, we will promote low CO2 output technologies named PURE DRIVE, such as our hybrid 
system, fuel efficient direct injection engine and continuously variable transmission (CVT).

Stricter controls on the environmental impact of substances are being sought in countries around 

the world. Nissan has steadily advanced efforts to meet these requirements. In an effort to reduce 
the potential release of environment-impacting substances, we have established voluntary standards 
to meet the environmental regulations enacted in countries where we do businesses.

Demand for natural resources such as metals and oil is skyrocketing in response to the rapid 

economic growth of emerging countries. In addition to promoting reduced use of virgin natural 
resources through resource-saving and resource-recycling measures, it is becoming important to 
procure natural resources that have a lower impact on the Earth’s ecosystems, not only from the 
standpoint that these resources are limited, but also considering the wide-ranging effects that 
resource extraction has on ecosystems. Nissan has targeted 100% resource recovery for end-of-life 
vehicles (ELVs), while also promoting design centered on the vehicle life cycle, waste reduction and 
promotion of expanded use of recycled materials.

The issue of water resources is becoming ever more serious with the retreat of glaciers and 
rainfall fluctuation due to climate change in addition to increasing water use due to the growing 
world population and economic development. Nissan, which uses water resources in its production 
process, deeply recognizes the importance of this issue and is working to preserve water resources, 
such as by reducing consumption and recycling water discharged in the production process.

The purchasing divisions of Nissan and Renault carry out supply-chain management in a manner 

consistent with The Renault-Nissan Purchasing Way, a booklet outlining policies for dealing with 
suppliers, and the Renault-Nissan CSR Guidelines for Suppliers. With respect to environmental 
issues, we have set standards for the efforts of our automobile parts and material suppliers in the 
form of the Nissan Green Purchasing Guidelines. Through these purchasing guidelines we seek to 
share our environmental principles and action plans with our suppliers and to promote the reduction 
of environmental impact throughout the entire supply chain.

Thus, Nissan is working to achieve autonomous guidelines and targets as part of its corporate 

social responsibility as well as to comply with laws and regulations. In order to promote this 
environmental management on a global basis, the Global Environment Management Committee 
(G-EMC) chaired by the COO makes decisions on general direction and proposals to the Executive 
Committee. The Global Environmental Planning Office decides concrete actions for each function 
and conducts effective follow up of the progress based on PDCA (Plan-Do-Check-Act) management.

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O U R   F R A M E W O R K   F O R   G L O B A L   E N V I R O N M E N T   M A N A G E M E N T

Three Key Issues

Reducing CO2 Emissions

Protecting the Air, Water and Soil

Recycling Resources

Stakeholders

Communication

Products
&
Technology

Manufacturing
&
Logistics

Marketing
&
Sales

Nissan Global Environment Management

Sincere Eco-Innovator

N I S S A N ’ S   G L O B A L   E N V I R O N M E N T   M A N A G E M E N T   O R G A N I Z A T I O N

CEO

Executive
Committee

Global
Environment
Management
Committee

Global,
corporate focuses

Functional, 
regional focuses

Customers

Plan

Act

Global
Environmental
Planning
Office

Do

PDCA

Check

PDCA

PDCA

Employees

Business
partners

Environmental
Advisory Meetings,
etc.

Shareholders
and investors

Communities
and future
generations

4) Compliance and Reputation
As described above, Nissan produced the Nissan Global Code of Conduct for all employees of the Nissan 
Group worldwide. To ensure thorough understanding of the code, training and education programs such as 
e-learning are improved and the compliance situation is monitored by the Global Compliance Committee.

Nissan has also adopted the internal whistle blowing system (Easy Voice System). This allows any 

employees to submit opinions, questions, requests or suspected compliance issues directly to 
Nissan’s management. Additionally, Nissan created sets of internal regulations covering the Global 
Prevention of Insider Trading and the management of personal information. Nissan makes efforts to 
prevent reputation risk to the company by continuous implementation of such measures as various 
education and training programs.

3. Business Continuity

1) Natural Disasters Measures
Earthquake
Nissan assumes earthquakes as the most critical catastrophe. In case of an earthquake whose intensity is 
5-upper or over in Japan, a First Response Team (organized by the main functions of the Global Disaster 
Headquarters) will gather information and decide actions to be taken based on the information. If necessary, 
the Global Disaster Headquarters and Regional Disaster Headquarters are set up to gather information 
about employees’ safety and the damage situation of facilities and to work for business continuity.

At the same time, efforts to develop a Business Continuity Plan (BCP) are being carried out with 

the involvement of suppliers. These include assessment of the priority of work by each and every 
function and development of countermeasures to continue priority work. The BCP will be reviewed 
annually in the process of the PDCA cycle.

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1. The first priority is human life (utilization of employee safety confirmation system, earthquake 

preparedness cards to be carried on a daily basis)

2. Prevention of secondary disaster (in-house firefighting organization, stockpiling, provision of 

disaster information)

3. Speedy disaster recovery and business continuity (measures for hardware, improvement of 

contingency plan and development of BCP)

4. Contribution to local society (cooperation/mutual aid with neighboring communities, 

companies, local and central governments)

The Global Disaster Headquarters and Regional Disaster Headquarters conduct simulation 

training assuming a large earthquake to prepare for catastrophe. The drills test the effectiveness of 
this organization and contingency plan and clarify the issues to be improved. The contingency plan is 
reviewed based on the feedback.

In the aftermath of the March 11, 2011, disaster, our periodic simulation training helped to ensure 
the smooth launch of our Global Disaster Headquarters and Regional Disaster Headquarters on the 
initiative of the First Response Team. This also helped the completion of confirmation of employees’ 
safety and checks on the extent of the damage.

O R G A NI ZA T IO N  F O R  D I S A ST E R   R EC O V E RY   ( EA R TH Q U A KE )

< First Response Team > 
• EXAF (Control Center)
• HR
• COM
• MFG
• PURCH
• M&S
• SCM
• Security
• HQ Facility Management

< Global Disaster Headquarters > 

Information flow

Chief
Decision maker for important issues

Decision / Instruction

Report

Secretariat

Deputy Chief
Responsible for supportive action

Deputy Chief
Responsible for recovery action

Decision / Instruction

Decision / Instruction

Report

Report

Communication

External & Government Affairs

Human Resources

Asset Management

Finance

Supply Chain Management

Market & Sales

Parts Logistics

Affiliated Companies Administration

Production Control

Production Engineering

Manufacturing HR

Purchasing

Information System

R&D Administration

Decision / Instruction

Decision / Instruction

Report damage situation

Report damage situation

< Regional Disaster Headquarters > 

Chief

Deputy Chief

Secretariat

EXAF

HR

MFG

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Additionally, based on the policy of contribution to local society, we reacted rapidly to provide rest 

space to people who could not return home on March 11 and to support damaged areas.

At the stage of business recovery, Disaster Headquarters and project teams of each function 
continuously shared up-to-date information and were addressing the issues for production and 
business recovery with companywide cooperation. It was effective for quick recovery of our total 
supply chain including parts supply, production, logistics, sales and services.

The Global Headquarters building, where the Disaster Headquarters was set up (built in August 
2009), has an earthquake-resistant structure using vibration-controlling brace dampers. Safety is 
assured even in case of a maximum-level earthquake at the site. Inspections after the shocks 
confirmed that the building has completely no trouble with its safety and functions.

2) Pandemic
In response to the outbreak of H1N1 type influenza in April 2009, Nissan established a global policy 
for infection prevention. Each region has organized a response team and has promoted concrete 
countermeasures based on the policy. Infection status can be monitored globally thanks to firmly 
developed reporting lines between the global response team and each regional team.

Nissan has promoted countermeasures based on three basic principles stated in the global 

policy, which are:

1. First priority on employees’ health and lives
2. Prevention of infection spread
3. Continuity of business operation
As specific actions, Nissan established “guidelines for employees’ action” which stipulated actions 

to be taken by employees, Sections and Companies, and kept employees informed. 

Nissan also prepared by developing a Business Continuity Plan (BCP) in each business section, 

with several triggers to invoke the BCP depending on the infection ratio, to maintain continuity of 
business even under a high infection ratio. 

Nissan will keep prepared for contingencies like H5N1 avian flu through its PDCA cycle, such as 

by updating response team members and the BCP, carrying out educational activities for infection 
prevention and stockpiling sanitary and medical goods. Additionally, as a system for work-at-home 
was already prepared as one pandemic countermeasure, it helped provide a quick solution for 
commuting problems due to train stoppages and gasoline shortages following the March 11 disaster 
in Japan.

3) Countermeasures for Production Continuity Risk
Nissan’s production division has dealt with various risks related to production activity. 
Countermeasures were taken by three elements of production as listed on the chart below. 
Particularly for natural disasters, we have worked on continuous prevention countermeasures to 
hardware (reinforcement of buildings and machinery), development of recovery manuals in order to 
shorten recovery time after an earthquake and regularly conducted BCP simulations. Due to 
reinforcement measures continuously done from 2003, physical damage to Nissan facilities in the 
March 11 disaster was minimized. For damaged plants, recovery support teams suitable for the 
damage situation were quickly dispatched and recovery was achieved in a short time with support 
from business partners. As a result Nissan restarted production activity quickly.

On the other hand, we have recognized the necessity of reviewing assumptions in some areas. 
We will work on, in particular, tsunami countermeasures, risk evaluation of Tier-N and other suppliers 
and complementary production systems.

In addition to such countermeasures to natural disasters, it is absolutely important to manage 
quality risk of purchased parts from Leading Competitive Countries (LCCs) to improve quality level 
and prevent leakage of unsatisfactory products in order to expand markets globally. To deal with 
such risk, Nissan has been conducting risk assessment before making sourcing decisions, providing 
support for improvement activities after sourcing and implementing quality checks at key points in 
the production and logistics process.

In 2011, we will enhance the activities to minimize supply capacity risk from such LCC suppliers, 
as well as the activities with respect to quality risk, in order to secure global market expansion and 
growth.

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3 elements of
production

HR/Workforce

Purchased parts/
Raw materials 

Facilities/Equipment

Risk factor

Natural disasters (earthquakes)

Fire

Workplace injury

Pandemic

Demand fluctuation

• Reinforcement of office buildings
  (completed) 

• Development of earthquake response
  manual, implementation of 
  evacuation drills (once/year)  

• Activity to improve registration 
  ratio to employees safety
  confirmation system 

• Assessment of earthquake 
  preparedness of major suppliers 
  located in high quake-risk areas
  (FY08)   

• Planning to adopt damage
  reporting system on web base
  (FY10)  

• Reinforcement of buildings &
  machinery (continued) 

• Improvement of facility recovery
  manual (FY09)

• Risk assessment based on F-PES
  (Fire Prevention Evaluation
  System) (once/year) 

• Risk assessment based on SES
  (Safety Evaluation System) 
  (once/year) 

• Assessment for health & safety
  management system (once/year)

• Same as on the left

• Same as on the left

• Revision of equipment standard
  based on the assessment result 

• Same as on the left

• Same as on the left

• Development of flu response
  manual (FY09) 

• Requested suppliers to develop
  response manual coordinated with
  Nissan  

—

• Backup from other Nissan plants
  (as needed) 

• Backup from other companies (as
  needed) 

• Employment of short-term
  employees (as needed) 

• Regular check of demand
  projection and supply capacity;
  implementation of measures  

Machinery breakdown

Expanding  LCC parts
adoption

—

—

—

• Assessment of monozukuri ability
  before supplier sourcing  and
  support for improvement activities
  after sourcing 

• Quality assessment at production
  preparation phase

• Quality check at mass production
  phase (action “Gate 1-3”)

Decrease of skilled workers/
experts

• Plan to rebuilt of HR development
  System (FY10) 

—

4) Supply Continuity
Control was enhanced as follows to prepare increase of suppliers’ credit risk.

Risk assessment
In addition to the management that has been continuously done, such as control based on financial 
assessments of each supplier and management by the Suppliers Risk Management Committee 
(SRMC), monthly reports of suppliers’ risk situations and expected extra expenses were started on a 
global basis. The establishment of a monitoring system has also started, allowing Nissan and 
Renault to monitor their suppliers’ risk commonly and constantly on a global basis.

Contingency plan
In order to respond timely and agilely in case of contingency, a cross functional committee was 
formed and this enabled prompt decision making.

• Installation of flexible
  manufacturing system (completed) 

• Regular check of demand
  projection and production capacity; 
  implementation of measures 

• Development of complementary
  production system for main power
  trains 

• Share past incident experiences
  and reflect them in preventive
  maintenance  

• Reflect them in equipment
  standards 

—

—

  
   
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Development of decision making system
In addition to the current rules of the SRMC, a system for delegation of authority was developed to 
approve countermeasures and expenditures.

Following the March 11 disaster, we provided relief supplies to our suppliers in the stricken region. 
We also carried out active aid efforts for suppliers based on their requests in order to help restore 
the supply chain more quickly. We have now prepared measures with suppliers to address expected 
power shortages.

5) Risk Financing and Loss Prevention
Global Insurance Management Policy
Nissan manages hazard risk with risk financing techniques that combine self-retained risk with 
external risk transfer via insurance. In order to optimize the cost of risk, Nissan has introduced a risk 
management policy.

• Predictable risks with low impact and high frequency

→ Retained risks up to an acceptable level on a consolidated basis by the company

• Unpredictable risks with low frequency and high impact or shock value

→  Risks whose financial impact may exceed the acceptable level of self-retention are 

transferred outside the company via insurance

Global Insurance Program
In order to minimize the cost of hazard risks and manage risks occurring globally and 
interdependently in a concentrated manner, global insurance programs have been established for 
main lines of insurance. The Finance Department in the Global Headquarters decides insurance 
conditions and structures, and negotiates directly with insurance companies for these global 
programs. The insurance companies are decided in consideration of risk spread and financial 
solvency.

The following risks are covered in this way.

• Property damage and business interruption by accidents

Program covers risks not only for property damage but also for business interruption and 
contingent business interruption due to accidents, taking into consideration global expansion of 
supply chain for products and parts. Coverage limits are determined based on the probable 
maximum loss amount measured by third party experts.

We achieved further improvement and optimization of the insurance conditions by negotiating 

with insurance market together with our Alliance partner Renault from fiscal 2011.

• Transportation and storage of vehicles and products for sales

This programs covers risks of transportation and the supply chain for parts and products 
globally. By covering risks spread geographically under a global program, we can manage loss 
data spread globally and ensure stability of insurance cost. 

From fiscal 2011, this program was also combined with Renault’s program for negotiating 

with insurance companies to achieve best possible results utilizing synergies of scale.

• Product liability

To manage this risk, we have insurance programs suitable for the legal systems and practices in 
each region. The programs are led by Global Headquarters in order to implement a consistent 
strategy globally.

Utilization of captive insurance company
For the purpose of more efficient self-retention on a consolidated basis, a captive insurance 
company (an insurance company of the Nissan Group) is utilized for these global insurance 
programs.

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Nissan Global Reinsurance, established in Bermuda, reinsures a certain amount of risks for each 

of our global programs.

Utilization of a captive insurance company enables the following:
• Helps to reduce insurance cost by obtaining minimum necessary insurance in excess of self-

retention on a consolidated basis

• Each group company can obtain necessary coverage
• Can gather and analyze loss data below self-retained limit 

Loss prevention activities
Nissan conducts loss prevention activities to improve loss results and reduce the premium cost on 
an ongoing basis. After global insurance programs have been introduced, loss prevention activities 
are promoted more actively and globally to maintain low premium rates. Examples of Nissan’s loss 
prevention activities include conducting risk engineering surveys and obtaining recommendations for 
safety from third-party experts, creating manuals for actions in the event of typhoons and 
constructing hail nets to prevent hail damage.

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Information

NISSAN Annual Report 2011

45

Financial Data

To obtain more detailed financial information,

please visit our IR website noted below.

http://www.nissan-global.com/EN/IR/

For further information, please contact:

Nissan Motor Co., Ltd.

1-1, Takashima 1-chome, Nishi-ku,

Yokohama-shi, Kanagawa 220-8686, Japan

Investor Relations Department

Tel: 81 (0)45-523-5520

Fax: 81 (0)45-523-5770

E-mail: nissan-ir@mail.nissan.co.jp

Global Corporate Communications Department

Global Communications and CSR Division

Tel: 81 (0)45-523-5552

Fax: 81 (0)45-523-5770

Corporate Information Website

http://www.nissan-global.com/