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Nissan Motor Co., Ltd.

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FY2013 Annual Report · Nissan Motor Co., Ltd.
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AnnuAl RepoRt 2013

ContentS

contents

ContentS

This annual report presents the results of Nissan Motor Company's business activities for fiscal 2012. It 
is also provides an opportunity for investors to deepen their understanding of the Nissan management 
team. President and CEO Carlos Ghosn and other executives share their vision of Nissan's philosophy 
and the direction the company is heading today. 

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vIsION

MIssION

kEy FIGuREs

TECHNOLOGy

FINANCIAL HIGHLIGHTs

MEssAGE FROM THE CEO

MEssAGE FROM THE COO

MEssAGE FROM THE CFO

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ABOuT THE MID-TERM PLAN

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Ev TOPICs

FIsCAL 2012 sALEs PERFORMANCE

FIsCAL 2013 sALEs OuTLOOk

NEW TECHNOLOGIEs IN FIsCAL 2013

AWARDs RECEIvED IN FIsCAL 2012

FIsCAL 2012 FINANCIAL REvIEW

FINANCIAL sTATEMENTs

EXECuTIvEs

CORPORATE GOvERNANCE

Cover photo: Infiniti Q50

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■   Financial Data

to obtain more detailed financial information,
please visit our ir website.

  website

■     this annual report contains forward-looking statements on 
nissan’s plans and targets, and related operating investment, 
product planning and production targets. please note that there 
can be no assurance that these targets and plans will actually 
be  achieved.  achieving  them  will  depend  on  many  factors, 
including nissan’s activities and development as well as the 
dynamics of the automobile industry worldwide and the global 
economy.

■   For further information, please contact:

nissan motor co., Ltd. investor relations Department
1-1, takashima 1-chome, nishi-ku, Yokohama-shi, Kanagawa 
220-8686, Japan
tel: 81 (0)45-523-5520
fax: 81 (0)45-523-5770
e-mail: nissan-ir@mail.nissan.co.jp

global corporate communications Department
global communications Division

tel: 81 (0)45-523-5552
fax: 81 (0)45-523-5770

01NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

visionNissan: Enriching People’s LivesNissan has a clear vision for the future, and − with our Alliance partner, Renault − we are working with passion to achieve it. Our mission is to enrich people's lives, building trust with our employees, customers, dealers, partners, shareholders and the world at large.02NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

MissionNissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance with Renault.* Our stakeholders include customers, shareholders, employees, dealers and suppliers, as well as the communities where we work and operate.1957 Datsun 1000 Sedan 210Datsun 1000 Sedan (210) was released in 1957. The following year it was entered in the 1958 Australian Rally, an exceptionally grueling international rally. In its first competition, the Datsun 1000 won its class championship to make the Datsun name famous internationally.That feat provided the impetus for initiating the company's first vehicle exports to the United States later that year. It also led to the launch of Nissan's first overseas production in Taiwan in 1959. The Datsun 1000 was instrumental in paving the way for Nissan's subsequent advance into overseas markets.1969 Datsun Z  S30The S30 was the first-generation Z car. It was created by transforming a light open-top sports car into a Grand Touring (GT) car with a closed body, reflecting the changing trends of the times. The graceful styling of the S30 with its lower, longer and wider dimensions captivated car fans the world over.1982 March/Micra K10The March embodied a variety of concepts unprecedented in Japanese cars. For example, a model life of approximately ten years was envisioned from the outset. Outstanding levels of basic performance were attained though extensive weight savings. And the styling was intended to have timeless appeal. The current generation of the March continues to provide these same values today.1989 Infiniti Q45 G50In autumn 1989 Nissan launched its new Infiniti brand in the United States with the Q45 as its flagship model. Presented as a “Japan original,” this large, luxurious sedan was an expression of Japan’s unique aesthetics and detailed attention to passenger comfort. The Q45 attracted considerable attention in the target U.S. market, as well as in its home   country of Japan. 1935 Datsun 14In April 1935, less than two years after Nissan's establishment, the first small “Datsun 14” passenger car rolled off the assembly line at the Yokohama Plant. The plant had just been newly built as Japan's first mass production facility for automobiles.Founded in December 1933, Nissan will celebrate its 80th anniversary at the end of this year. We will continue providing our unique and innovative products and services to the world as we move into our future.2010 Nissan LEAF  ZE0Nissan LEAF is a newly developed EV designed for the mass market, offering new mobility for a sustainable zero-emission society. Achieving outstanding environmental performance as a zero-emission vehicle with no tailpipe emissions, including CO2, Nissan LEAF is powered by a lithium-ion battery and an electric motor. It provides an unique driving experience, delivering strong, smooth acceleration performance and quietness comparable to luxury vehicles in every speed range. It also offers superior handling stability realized by its excellent weight balance.03NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

4,914,000 Vehicles

total global Retail Volume

¥9,629.6 Billion

net Sales

¥523.5 Billion                     5.4 %

operating 
margin

operating profit

During fiscal 2012 we rolled out 10 new models and achieved our highest 
sales ever.

growth in vehicle sales numbers and easing of the strong yen brought about a 
2.3% increase from the previous year.

We  aim  to  achieve  a  sustainable  operating  margin  of  8%  by  the  end  of 
fiscal 2016.

6.2 %

160,530 people

R&I

S&P

A+  BBB+   A3

Moody’S

global Market Share

employees (consolidated basis)

long-term Credit Ratings

our goal is to achieve 8% global market share by the end of fiscal 2016.

We have production facilities in 20 countries and regions worldwide and offer 
our products and services in more than 160.

(as of march 31, 2012 excluding employees number)

During fiscal 2012 we saw improvement in our ratings from r&i and moody’s.

key figuReS
Nissan’s goal is to offer customers all around the world innovative products and services while achieving further growth. Here are some figures 
that show just where we are today on the road to this destination.

*note: all figures cover the fiscal year ending march 31, 2013, and are current as of that date. 

04NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

niSSAn’S fouR StRAtegiC teCHnology DeVelopMent fielDS

Safety

Realizing zero-fatality mobility. 
Toward a world with virtually no accidents leading to death or
serious injury. 

our goal is to continue advancing 
automotive safety features and 
improving them across the board as a 
global leader in the safety field. By 
bringing innovative new technologies 
into being, we are progressing 
toward this goal. 

Realizing zero-emission society.

environment

to reduce overall global co2 
emissions to as low a level as 
possible, we are pursuing the long-
term goal of zero-emission mobility 
through our development and 
popularization of electric and fuel-
cell vehicles. in the shorter term, we 
are also striving to improve the 
efficiency of our gasoline-powered 
vehicles to the greatest possible 
extent to reduce fuel consumption 
and co2 emissions. 

Safety

Life on Board

Providing new experiences and values for every moment 
spent in the vehicle.  

life on Board

Environment

Dynamic Performance

Quality/Cost

the orchard Concept

Harvest plan

  Developing a plan to market new technologies, 
capabilities and functions
  Choosing the ideal timing for their introduction

Seeding & growth

  Identifying core technologies to drive development in 
preparation for harvest
  Formulating strategies to boost development efforts

Soil enrichment

  Nurturing sustainable competencies required for 
harvest, seeding & growth efforts
  Advancing the basic research that will lead to 
future harvests

Quality/Cost

from seats that offer near fatigue-
free comfort throughout a long drive 
to vehicle interiors that give the 
pleasure of ownership to our 
customers, we aim to provide 
unprecedented values and 
experiences in all phases of driving: 
from the moment people enter the 
car through the actual driving and 
right up to when they get out at the 
end of the trip.

Dynamic performance

Giving drivers the experience they desire. 

We analyze how people perceive, 
judge and operate their cars from a 
variety of angles. in this way we 
produce numerical data and 
insightful observations even on 
subjective concepts like driving 
sensations and habits. With this input 
to guide our development efforts, we 
use the knowledge gained to polish 
our vehicles’ dynamic performance. 

  page_21

click here for information on 
the new technologies 
developed in fiscal 2013.

TechnologyWe pursue technological development in four areas: Safety, Environment, Dynamic Performance and Life on Board. Based on the “Orchard Concept,” we set clear goals in each of these areas and direct our development efforts toward achieving them. 05NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

finAnCiAl HigHligHtS

net sales*1

operating income (loss)

ordinary income (loss)

net income (loss)

comprehensive income

net assets

total assets

net assets per share

Basic net income (loss) per share

net assets as a percentage of total assets

return on equity

price earnings ratio*2

cash flows from operating activities

cash flows from investing activities

cash flows from financing activities

cash and cash equivalents at end of year

net cash (auto business)

employees *3 *4

  ( ) represents the number of part-time employees not included in the above numbers

for the years ended

mar. 31, 2013

mar. 31, 2012

mar. 31, 2011

mar. 31, 2010

mar. 31, 2009

2012

2011

2010

2009

2008

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

yen

yen

%

%

times

millions of yen

millions of yen

millions of yen

millions of yen

millions of yen

number 

¥9,629,574

¥9,409,026

¥8,773,093

¥7,517,277

¥8,436,974

523,544

529,320

342,446

734,657

545,839 

535,090 

341,433 

290,600

537,467 

537,814 

319,221 

189,198

311,609 

207,747 

42,390 

-

(137,921)

(172,740)

(233,709)

-

4,073,993

3,449,997 

3,273,783 

3,015,105 

2,926,053 

12,805,170

11,072,053 

10,736,693 

10,214,820 

10,239,540 

750.77

703.16

890.73

81.70

29.2

9.95

11.08

390,897

(957,137)

455,627

798,361

915,861

160,530

(36,449)

166,881

(37,314) 

81.67

28.4

11.22

10.79

696,297

(685,053)

(308,457)

840,871

619,863

157,365

(34,775)

161,513 

(35,099)

76.44

27.4

11.30

9.65

(331,118)

110,575 

1,153,453

293,254

155,099

(27,816)

159,398 

(28,089)

663.90

10.40

26.5

1.59

77.02

(496,532)

(663,989)

761,495

644.60

(57.38)

25.6

(7.62)

-

890,726

(573,584)

(135,013)

746,912

(29,658) 

(387,882) 

151,698

(17,600)

157,624 

(17,908)

155,659

(20,107)

160,422 

(20,649)

667,502

1,177,226

notes:
*1 net sales are presented exclusive of consumption tax.
*2 price earnings ratio for fiscal 2008 is not presented because a net loss per share is recorded.
*3 the number of part-time employees has been changed to present the average number of part-time employees for the fiscal 2008 compared with the year-end part-time employees for the previous fiscal years.
*4 staff numbers, which are presented as the lower numbers in the “employees” line, include those of unconsolidated subsidiaries accounted for by the equity method as reference data.

06NISSAN MOTOR COMPANY ANNuAl RePORT 2013corporate face time

key figures for fiscal 2012

global industry demand in fiscal 2012 reached 79.33 million vehicles, up 4.8% from fiscal 2011. nissan's global sales volume climbed 1.4% to 4.914 million vehicles, an all-time 
high, and global market share declined 0.2 points to 6.2%. 
net sales climbed 220.6 billion yen for the year to reach 9,629.6 billion yen. operating profit was 523.5 billion yen, for a profit margin of 5.4%. 

Global sales volume/Market share

Net sales

(thousands of units)

6,000

5,000

4,000

3,000

2,000

1,000

0

(%)

12.0

(Billions of yen)

12,000.0

4,845

4,914

10.0

10,000.0

4,185

3,411

3,515

5.5

5.5

5.8

6.4

6.2

2008

2009

2010

2011

2012

8.0

6.0

4.0

2.0

0
(fY)

8,000.0

6,000.0

4,000.0

2,000.0

0

8,437.0

7,517.3

8,773.1

9,409.0

9,629.6

537.5

545.8

523.5

Operating Income(loss)

(Billions of yen)

600.0

400.0

200.0

0

–200.0

311.6

–137.9

2008

2009

2010

2011

2012

(fY)

2008

2009

2010

2011

2012

(fY)

  global sales volume  (left)

  market share (right)

Net Income(loss)

(Billions of yen)

400.0

300.0

200.0

100.0

0

–100.0

–200.0

–300.0

42.4

–233.7

Free Cash Flow(Auto business)

Net Cash(Auto business)

319.2

341.4

342.4

459.3

375.5

379.5

248.6

(Billions of yen)

500.0

400.0

300.0

200.0

100.0

0

–100.0

–200.0

–300.0

–251.7

(Billions of yen)

1,000.0

800.0

600.0

400.0

200.0

0

–200.0

–400.0

915.9

619.8

293.3

–29.7

–387.9
2008

2009

2010

2011

2012

(fY)

2008

2009

2010

2011

2012

(fY)

2008

2009

2010

2011

2012

(fY)

07NISSAN MOTOR COMPANY ANNuAl RePORT 2013management messages

MAnAgeMent MeSSAgeS
to our stakeholders

in pursuit of our mid-term business plan goals:

Global Market Share

Operating Margin

Fy2012

5.8 %

Fy2016

8.0 %

Fy2010

6.1%

Fy2016

8.0 %

Six tactics under Nissan Power 88

Strengthening brand power

Enhancing sales power

Enhancing quality

Zero-emission leadership

Business expansion

Cost leadership

  page_16

click here for more 
information on nissan 
power 88.

Carlos GhosnPresident and Chief Executive OfficerToshiyuki ShigaChief Operating OfficerJoseph G. PeterChief Financial Officer08NISSAN MOTOR COMPANY ANNuAl RePORT 2013MeSSAge fRoM tHe Ceo

management messages

nissan continued progress under nissan power 88, our mid-term plan, during 
fiscal year 2012 despite a range of challenges. the company delivered net 
income in line with its full-year guidance and generated significant automotive 
free cash flow while strengthening its balance sheet. However, the company 
struggled to meet its goal for full-year operating profit. the company’s results 
reflect a number of achievements, which we will build upon in 2013, and they 
highlight opportunities for progress. We continue to pursue our goals of 
achieving 8% global market share and a sustainable 8% operating profit 
margin by fiscal year 2016.

in 2012, our products generated positive recognition. the note was 
crowned the rJc car of the Year for 2013 in our important home market of 
Japan. meanwhile, in china, the new sylphy was named car of the Year in the 
country’s overall automobile awards ceremony. and the Venucia r50 took 
home the award for “most economical vehicle.” separately, the worldwide 
visibility of the nissan brand was recognized when we achieved our highest-
ever ranking on interbrand’s global top 100 brands. 

in the 16th nikkei environmental management survey, nissan was 
named first among automotive companies and second overall. and nissan has 
dramatically increased its ranking among “Best global green Brands”—being 
named 5th among 50 top brands. nissan has now sold more zero-emission 
vehicles than any other automaker. since we introduced nissan Leaf in 
December 2010, we’ve sold about 70,000 worldwide as of the end of June 
2013. nissan Leaf also ranked first in the influential Kelley Blue Book list of 
Best green cars of 2013. 

the fighting spirit is very much alive 

within nissan, and we are prepared to 

seize the opportunities.

another area where we saw significant growth in the last fiscal year was 

with our infiniti premium brand. in 2012, we achieved a new sales record of 
173,000 units, an increase of 12% from the previous fiscal year. We also 
initiated sales in chile, the Dominican republic, south africa and australia. in 
December, infiniti announced that the sunderland plant in the United 
Kingdom will manufacture an all-new premium compact car in 2015. to 
further increase brand awareness, for the formula one 2013 season, we 
have significantly expanded our partnership with red Bull racing, to become 
title sponsor and technical collaborator. 

Carlos GhosnPresident and Chief Executive Officer09NISSAN MOTOR COMPANY ANNuAl RePORT 2013management messages

fiRMly foCuSeD on ouR goAlS

pRepAReD foR futuRe CHAllengeS

nissan faced a number of challenges during fiscal year 2012. Like other 
Japanese automakers operating in china, the company was negatively 
impacted by political tensions and demonstrations surrounding the islands 
dispute. When the islands dispute began last summer, it had a swift and 
significant impact. in the second week of september, showroom traffic 
suddenly declined by 57% and retail sales dropped by more than 50%. While 
activity has since improved, the challenges we faced in 2012 have not been 
fully overcome and won’t be for some time.

However, we anticipate that nissan and Venucia product launches will 

boost sales, especially the introduction of the new teana, which is the flagship 
of the nissan brand in china. We also plan to increase dealer network 
coverage by opening 40 new nissan dealers and 20 new Venucia dealers. in 
addition we will increase the number of infiniti outlets from 60 to 66. 

We also further leveraged our industry partnerships to increase sales and set 
the stage for further sales growth in the years ahead. the 14-year-old 
alliance between nissan and renault continues to be a model partnership 
and one where both companies benefit from combined investment, reduced 
costs and overall operational efficiencies. in 2012, we expanded the alliance 
to include aVtoVaZ, russia's largest carmaker. the alliance aims to secure a 
40% share in the fast-growing russian market. earlier this year, we 
announced a fuel-cell technology collaboration among nissan, Daimler and 
ford. our goal is to accelerate the launch of the world’s first affordable, mass-
market fuel-cell electric vehicle by as early as 2017.

each of these achievements is in line with our nissan power 88 goals, 

which start with producing and selling world-class products. as part of the 
nissan power 88 strategy, we are committed to delivering one new vehicle 
every six weeks, on average, for all six years of the nissan power 88 term. in 
2012, we fulfilled this goal and introduced 10 innovative new models, 
including three global growth models, altima, note and sentra, in markets 
worldwide.

our activities were especially strong in several high-growth markets, 

including thailand, australia and Brazil, where we saw significant 
improvements over last year. to continue expanding and maximizing our 
operations in global growth markets, we invested a record amount to increase 
production capacity during 2012.

for fiscal year 2013, we will continue to execute our nissan power 88 
strategy. i want to note that, in 2013, our capacity-building investments will 
exceed 2012’s record levels. and we’ll continue to focus these investments in 
high-growth markets.  

10NISSAN MOTOR COMPANY ANNuAl RePORT 2013management messages

in the United states last year we confronted supply issues surrounding 

globally, nissan will launch seven “global growth” models, including the 

new models, when important design changes ended up slowing down the 
supply chain. these issues have been almost solved, and we’ve improved the 
supply process to prevent future problems. 

We view fiscal year 2013 as an opportunity to grow again in the U.s. 
market. We are in the midst of launching six core models over a 15-month 
period. this started with the altima, pathfinder and sentra during fiscal year 
2012. this year we will launch four new products, including the nissan Versa 
note and rogue. We also have appointed a number of new leaders in the 
americas region to ensure that our operations are fully aligned to exceed 
customer expectations. a key to increasing momentum in this market is 
implementation of the “right car, right place, right price” strategy, which 
was developed by the new team and aims to improve the number of times 
that a nissan vehicle appears during a customer’s new car internet search 
and to let us better project what models and what equipment will be in 
demand by region.

two previously noted in the americas and the note and Qashqai in europe, the 
teana in china, and the X-traiL throughout asia. We also are preparing for 
the introduction of the Datsun brand. it has been more than 30 years since 
the company offered Datsun models, and the brand returns with all-new 
products that will first go on sale in india beginning in early 2014. Datsun 
models will be offered in as many as three additional countries shortly after 
the india launch, including indonesia, russia and south africa. We will support 
our growth plans across all brands by expanding the global dealer network 
from 9,100 outlets to 9,600 outlets by the end of fiscal year 2013. 

as you can see, the fighting spirit is very much alive within nissan. 

although we faced unanticipated challenges during fiscal year 2012, we 
learned valuable lessons. the company has identified the necessary 
countermeasures in order to strengthen performance during fiscal year 2013, 
and we are prepared to seize the many opportunities that lie ahead.

carlos ghosn
president and chief executive officer
nissan motor co., Ltd.

11NISSAN MOTOR COMPANY ANNuAl RePORT 2013MeSSAge fRoM tHe Coo

management messages

(manufacturing) excellence and our “mother factory” functions here. nissan’s 
strength has repeatedly been tested as we supported recovery and got our 
business locations back online in the region affected by the 2011 great east 
Japan earthquake, responded to the flooding that took place in thailand later 
that year, and addressed the setbacks arising from the islands issue with 
china. in each case, by leveraging our know-how and considering all options, 
we came up with swift, detailed countermeasures and minimized the impact of 
these issues to overcome them and even thrive despite the challenges. 

nissan learned much in the course of tackling these crises. We now have 

deeper capabilities in both management and at the genba level of the 
business frontlines, thanks to our people’s efforts to think about what needs 
to be done and then carry it through. nissan has evolved into a more flexible, 
muscular corporation as a result. 

leAping AHeAD ARounD tHe WoRlD

even when facing harsh conditions, nissan does not focus solely on resolving 
the short-term issues before it. the company invests continuously in its 
people, brands, products and technologies to ensure sustainable growth over 
the longer term as well. there will be more trials in the future, but also 
opportunities for growth and further achievements. During fiscal 2013 we will 
put our hard-won knowledge and experience to work to produce solid results 
and propel ourselves toward the targets of nissan power 88, our mid-term 
business plan. 

the business environment is in constant flux, though, and global 

competition continues to grow fiercer. nissan’s task is to address this change 
flexibly as it hones its competitive edge and produces steady results. today 
we are grappling with a range of challenges, using the diversity and cross-
functional approach we have fostered over time to pursue sustainable growth. 

As we celebrate the 80th 

anniversary of our founding, 

we work to achieve even 

greater success.

A yeAR of ReCoRD gloBAl SAleS

Let me begin by expressing my deepest thanks to all of our stakeholders, 
whose understanding and support for nissan’s activities underpin the growth 
and development that the company has achieved. 

During fiscal 2012 nissan faced difficult conditions on many fronts, 
including sluggish demand due to the sovereign debt crisis in europe and the 
impact on Japanese automakers of the islands issue that broke out with 
china in september. Despite this, we were able to create positive cash flow 
and build an even healthier balance sheet for nissan. our global sales also hit 
an all-time high of 4.91 million vehicles during the year. 

ever since the financial and economic crisis touched off in late 2008, 

nissan has faced numerous trials. all our people have come together as one 
and shown unwavering dedication to get us through this tumultuous period. 
We have reduced our costs to cope with rising fuel and raw material prices 
and shifted production to other markets to cope with an overvalued yen. at the 
same time, we have taken steps in Japan to enhance our technological 
competitiveness over the longer term by maintaining our monozukuri 

Toshiyuki ShigaChief Operating Officer12NISSAN MOTOR COMPANY ANNuAl RePORT 2013management messages

in Japan, approximately 40% of the automotive market is kei light 

nissan is a global company that provides uniquely innovative products 

vehicles, an increasingly important category as nissan seeks to maintain 
stable sales numbers. providing a steady supply of more attractive, 
competitive products to our customers is a vital task. toward this end we 
established nmKV, a joint venture with mitsubishi motors corp., and in June 
2013 launched the all-new DaYZ, the first kei vehicle with nissan involvement 
from the product planning stage. strengthening our product lineup in this area 
will increase our share of the Japanese market. 

in china and the United states, nissan’s largest markets, the company 

will accelerate efforts to expand sales. the new teana, launched in march as a 
flagship vehicle for the nissan brand in china, is selling well; as of april 2013, 
monthly retail vehicle sales have recovered to surpass the year-on-year 
figures. in the United states, during fiscal 2013 we aim to improve market 
share and profitability with an enhanced product lineup including four new 
models, such as the new rogue. We are also actively investing in emerging 
markets, where growth is strongest. nissan is constructing new and 
expanding existing plants in Brazil, mexico, thailand, indonesia, india and 
china in order to dramatically grow business there. 

and services to customers all around the world. it is also a quintessentially 
Japanese firm, with all the dedication to manufacturing excellence, human-
resource fostering and hospitality that this represents. By combining our two 
sets of traits at a high level—our diversity as a global actor and our strengths 
as a Japanese company—we aim to lead the industry as a truly global firm 
born in Japan. the foundation for these efforts is the nissan Way. this is 
crystallized in the mindsets and actions of all employees who create value for 
the company. the nissan Way is the genesis of our corporate culture and a 
way to win the universal trust of customers in our brand. nissan’s goals are to 
constantly create future-oriented innovation from within and to foster a robust 
corporate organization that produces steady results.

fiscal 2013 is a key year for nissan. in December we celebrate the 

80th anniversary of the company’s founding. While turning our eyes to the 
legacy of whose who have handed the company down to us, we maintain the 
entrepreneurial spirit of a young company. We bring together the drive of 
each of our employees, our management skills and our genba capabilities to 
provide value going beyond our customers’ expectations, to contribute to 
society and to achieve even greater success for nissan. 

i look forward to your kind support as we continue working toward 

ouR ZeRo-eMiSSion Duty

these goals. 

  website

click here for more 
information on the nissan 
Way.

since going on sale in December 2010, the 100% electric nissan Leaf has 
sold about 70,000 units (as of the end of June 2013), making nissan the 
world leader in the eV market. as an automaker, it is our responsibility to help 
realize a sustainable mobility society through our zero-emission efforts. nissan 
is moving forward with deep conviction to achieve fuller penetration of eVs, 
which use no fossil fuels and produce no emissions in operation.  

for infiniti, our premium luxury brand, we will roll out a new Q50, our 

top-selling sedan model, in major global markets to enhance the brand’s 
power and achieve solid growth. meanwhile, to reach customers in the rising 
middle classes of booming emerging markets, we will release vehicles under 
the relaunched Datsun brand in early 2014 in india, followed by indonesia and 
russia and, at the end of the year, south africa. 

Toshiyuki ShigaChief Operating OfficerNissan Motor Co., Ltd.13NISSAN MOTOR COMPANY ANNuAl RePORT 2013MeSSAge fRoM tHe Cfo

management messages

A StRong yeAR DeSpite CHAllengeS

fiscal year 2012, the second of our mid-term business plan, was a year of 
progress for nissan. this progress was made despite some significant 
challenges. from an external perspective, the weak european market—and 
more significantly, the negative impacts on our china business due to political 
tensions between Japan and china related to disputed territorial claims—
meaningfully limited our unit sales and profit potential in the year. internally, 
we struggled with the ramp-up of important new product launches, the altima 
and pathfinder, in the key U.s. market, which constrained product availability. 
While the availability issue in the United states is now largely behind us, it did 
also negatively impact our sales performance and profit potential during the 
2012 fiscal year.

notwithstanding these challenges, nissan delivered solid business 
performance by continuing to focus on and executing the strategies and 
initiatives of the nissan power 88 mid-term plan. nissan’s global sales in 
fiscal 2012 reached 4,914,000 units, an all-time record. Looking at the fiscal 
2012 financial metrics, consolidated net revenues reached 9.6 trillion yen, up 
2.3% versus the previous year. operating profit stood at 523.5 billion yen and 
our net income was 342.4 billion yen —this is slightly above last year’s net 
income level even after comprehending the negative impacts on our china 
business income due to the Japan/china islands dispute.

We generated solid automotive free cash flow of 248.6 billion yen even 

as we continued to invest in capacity expansions in markets such as Brazil, 
mexico, russia, china, india and asean, which offer significant future 
business growth opportunities. With this solid free cash flow generation, we 
continued to strengthen our balance sheet, increasing our automotive net 
cash position to 915.9 billion yen, an all-time high.

our mid-term business plan is 

designed to significantly enhance 

shareholder value through 

business growth.

the solid business results and improvement in our balance sheet is 
recognized by external rating agencies—in this regard, during the year we 
received rating upgrades from both moody’s and r&i and we now carry an a3 
and a+ long-term credit rating with each, respectively. 

looking AHeAD WitH ConfiDenCe

as we look forward to fiscal 2013, we expect the global automotive industry 
to set yet another volume record, growing to over 81 million units. Based on 
the continued execution of our power 88 mid-term plan strategies and 
initiatives and our strong product offerings, we project nissan unit sales to 
grow to 5,300,000 units for the year. 

Joseph G. PeterChief Financial Officer14NISSAN MOTOR COMPANY ANNuAl RePORT 2013management messages

in terms of financial management, we will continue to focus on ensuring 

cost efficiency, generating positive automotive free cash flow even with the 
increased capital investments supporting capacity expansions in growing 
markets worldwide and maintaining a strong balance sheet with sufficient 
liquidity. the chart below summarizes the pro-forma key financial metrics of 
our 2013 full-year forecast. i use the term “pro-forma” as we have maintained 
the use of proportional consolidation of our china JV in these financial 
metrics for ease in comparison to the fiscal 2012 results. Under revised 
accounting rules that are effective with the beginning of the 2013 fiscal year, 
we will no longer account for our china JV using proportional consolidation 
but rather will switch to equity method accounting.

Fiscal 2013 Management Pro-Forma Outlook  (billion yen)

net revenue

operating profit

op margin

ordinary profit

net income

net income ratio

capeX

r&D

sales ratio

sales ratio

fX rate assumptions

JpY/UsD 

JpY/eUr 

fy12 actual (A)

9,629.6
523.5
5.4%
529.3
342.4
3.6%
524.5
5.4%
469.9
4.9%
82.9
106.8

fY13 pro-forma 
outlook (B)*
11,200.0
700.0
6.3%
665.0
420.0
3.8%
570.0
5.1%
520.0
4.6%
95.0
122.0

Vs. fY12 (B–a)

+1,570.4
+176.5
+0.9%
+135.7
+77.6
+0.2%
+45.5
–0.3%
+50.1
–0.3%
+12.1
+15.2

change vs. fY12 
(B/a)
+16.3%
+33.7%

+25.6%
+22.6%

+8.7%

+10.7%

* Based on continuation of proportional consolidation of china JV

in brief, on a pro-forma basis (with continued use of proportional 
consolidation for our china JV), net revenue is forecast to grow 16.3% to 
11.2 trillion yen; operating profit is forecast to grow over 33% to 700 billion 
yen, representing an operating profit margin of 6.3%; and net income is 
forecast to grow 23% to 420 billion yen, reflecting a 3.8% net margin. please 
note that applying the new equity accounting methodology for our china JV 
would reduce the forecast pro-forma net revenue by 830 billion yen. 
operating profit would be 90 billion yen lower and ordinary profit would be 
reduced by 20 billion yen, while the net income amount would remain 
unchanged.

in closing, our mid-term business plan is designed to significantly 
enhance shareholder value through business growth that drives higher 
revenue, profits and strong sustained free cash flow generation. We will 
enhance enterprise value, maintain a strong balance sheet and provide 
shareholders an attractive dividend.

reflecting confidence in our mid-term plan and based on our outlook 

for 2013 including continued positive free cash flow generation, we 
announced in may 2013 our intention to increase the fiscal 2013 dividend 
by 20% to 30 yen per share. 

Joseph g. peter
chief financial officer
nissan motor co., Ltd.

15NISSAN MOTOR COMPANY ANNuAl RePORT 2013ABout tHe MiD-teRM plAn

nissan poWer 88

niSSAn poWeR 88

Six tACtiCS unDeR niSSAn poWeR 88

1

2

3

4

nissan is operating its business based on the mid-term plan, nissan power 
88 for the fiscal years 2011 to 2016. “power” derives its significance from 
the strengths and efforts we will apply to our brands and sales. our 
commitment is to renew our focus on the overall customer experience, 
elevating nissan’s brand power and ensuring quality excellence for every 
person who buys a nissan car. “88” denotes the measurable rewards from 
achieving our plan. We aim to achieve a global market share of 8% from 
5.8% in 2010, and we aim to increase our corporate operating profit to a 
sustainable 8% from 6.1% in 2010.

nissan is implementing six tactics under nissan power 88:

  website

click here for more 
information on nissan 
power 88.

5 Business expansion

6

Cost leadership

Strengthening 
brand power

enhancing
sales power

to strengthen nissan’s brand power, we will expand our strength in engineering 
and production to the sales, marketing and ownership experience. We will raise 
the level of interaction with our customers to create a world-class standard of 
service that will build lasting relationships with every nissan car owner. We 
recognize that having a stronger brand will help close the gap with our top 
competitors in every measurable area – from revenue generation to overall 
opinion and purchase intention.

sales power in the mid-term plan refers to fully grasping the needs of customers 
in each market and drastically raising sales volume and market share. in 
emerging markets, we will focus on building a robust dealer network with market 
positioning and staffing optimized to meet the needs of local nissan customers. 
in mature markets, where our dealer network is already established, we will take a 
strategic approach to improve customer loyalty and improve sales efficiency by 
increasing sales volume per outlet.

enhancing quality

nissan aims to make steady progress in improving product quality. During nissan 
power 88, our aim is to raise nissan into the top group of global automakers in 
product quality and elevate infiniti to leadership status among peer luxury 
products.

Zero-emission 
leadership

nissan has taken the lead as the all-time volume leader in dedicated electric 
vehicle sales. nissan’s eV lineup will include a light commercial vehicle and an 
all-electric premium car, to be launched by infiniti in the near future. together 
with our alliance partner renault, we intend to put 1.5 million eVs on roads 
worldwide by 2016. in addition, nissan continues to take a leadership role in 
every aspect from the development of batteries, chargers and vehicle lineup to 
electric grid studies, battery recycling and the use of batteries for energy storage, 
so that we will contribute to the establishment of sustainable mobility.

regarding the 8% market share objective under nissan p ower 88, we estimate 
that 35% of the growth in volume will come from mature markets and 65% will 
come from emerging markets. We will achieve this through a steady tempo of new 
product launches averaging every six weeks, a continued focus on growth 
markets and the expansion of our infiniti and light commercial vehicle businesses. 
investments in manufacturing capacity expansion, particularly in china, north 
america, Brazil, russia and india, will enable us to increase sales volume.

We have been successful in reducing costs by 5% annually, due mainly to our 
cross-functional monozukuri activities involving our supplier base. as our 
production footprint is increasing globally, we will maintain this pace by 
enhancing and deepening these activities in every nissan production base across 
the regions. moreover, evaluating not only purchasing costs but also logistics and 
in-house costs, we have set an objective to reduce total costs by 5% each year.

together with a stronger brand, investments in products, technologies and global capacity, we aim 
to achieve nissan power 88 and grow further.

16NISSAN MOTOR COMPANY ANNuAl RePORT 2013eV topiCS 

nissan leAf is the world’s first mass-produced 100% electric vehicle and the world’s best-selling eV. Since nissan leAf first went on sale in 

December 2010,  about 70,000 units have been sold globally as of the end of June 2013. through further improvements in vehicle performance and 
cost reductions, as well as efforts to enhance charging infrastructure, nissan is committed to helping bring about a society where customers can 
use eVs with full peace of mind.

Here is the latest information on the company’s activities in the zero-emission field:

17

1  updated leAf
in november 2012 we released a minor model change to nissan 
Leaf that incorporates improvements based on feedback collected 
from purchasers since the first nissan Leaf went on sale in 
December 2010. 

the vehicle’s driving range on a single full charge has been 
extended thanks to a overhauled electric power train, enhanced 
regenerative braking system, new energy-efficient heating system, 
substantial weight reduction and other improvements. 

an affordable s-grade nissan Leaf has been introduced to help 

bring the vehicle to even more customers.

in each market, the company is reviewing vehicle options and 

other factors to make nissan Leaf even more convenient to use.

2  localized production of nissan leAf Begins
in addition to our oppama plant in Japan—where we manufacture the 
nissan Leaf body—and the automotive energy supply corporation 
(aesc) plant in Zama—a joint venture launched by nissan and nec 
corporation, where nissan Leaf batteries are made—we have now 
started nissan Leaf body and battery production in the United 
states and United Kingdom.
United States
in January 2013, nissan ramped up Leaf assembly at our U.s. 
manufacturing plant in smyrna, tennessee. prior to this, in December 
2012, our smyrna automotive battery plant began making batteries 
for nissan Leaf. When fully tooled, this plant has the capacity to 
produce battery modules for up to 200,000 vehicles a year to match 
market demand.

Europe
in march 2013, nissan Leaf production began at our U.K. 
manufacturing plant in sunderland. the vehicles manufactured there 
all contain lithium-ion batteries manufactured at nissan’s U.K. battery 
plant, which commenced operation in sunderland in 2012.

3  A new organization to promote 

Charging infrastructure

in april 2013 we set up a new organization to promote charging 
infrastructure in Japan, the United states and europe. to build range 
confidence we have been cooperating with relevant companies, local 
authorities and national governments to propose the installation of 
charging points in appropriate locations and to share information on 
how to install charging stations inexpensively. nissan is engaging in 
various efforts with a wide range of partners to accelerate the 
installation of charging infrastructure.

4  promoting new Advantages to electric Vehicles 
combining nissan Leaf with our power control system makes it 
possible to use the vehicle’s 24 kWh high-capacity battery as a 
storage device to supply power to a home. it is even possible to 
charge the vehicle’s battery at night, when electricity usage is low, and 
draw power from it during the day, thereby reducing peak demand on 
the grid. the eV is also a potential backup electricity supply in 
emergencies, and can be run on electricity generated from renewable 
sources, such as solar power. 

about 1,500“Leaf to Home” systems have already been sold in 

Japan as of the end of June2013. the system won the ministry of 
economy, trade and industry (meti) minister’s prize in the grand 
prize for excellence in energy efficiency and conservation program. 

smyrna automotive battery plant

As the industry leader in zero-emission mobility, Nissan is committed to the penetration of electric vehicles (EVs) in the market.Nissan LEAFSunderland automotive battery plantLEAF to HomeNISSAN MOTOR COMPANY ANNuAl RePORT 2013performance18

fiSCAl 2012 SAleS peRfoRMAnCe

fiscal 2012 sales results came to 4,914,000 units, up 1.4% year-on-year. 
overall market share resulted 6.2%, 0.2 points down from fiscal 2011.

Global Retail sales volume / Market share

(Units: thousands)

8,000

6,000

4,000

2,000

0

5.6

5.6

5.4

5.4

5.5

5.5

3,389

3,569

3,483

3,770

3,411

3,515

5.8

4,185

6.4

6.2

4,845

4,914

6.5

5,300

2004

2005

2006

2007

2008

2009

2010

2011

2012

(forecast)
2013

 global retail sales volume (left) 

 market share (right)

China
in china, total industry volume rose 6.1% to 18.21 million units. Largely due 
to the islands dispute, nissan’s sales decreased by 5.3% to 1.182 million 
units. our market share decreased by 0.8 points to 6.5%.

(%)

8.0

6.0

4.0

2.0

0
(fY)

Retail sales in China

(Units: thousands)

1,500

1,200

900

600

300

0

1,247

1,182
–5.3%

1,250
+5.8%

2011

2012

(forecast)
2013

(fY)

Japan
in Japan, total industry volume increased 9.6% to 5.21 million units. our retail 
sales decreased by 1.3% to 647,000 units, and our market share decreased 
1.4 points to 12.4%. this was due to a lack of supply in the mini-car market 
and the introduction of the new note coinciding with the end of a government 
subsidy program for eco-friendly vehicle purchases. However, in the fourth 
quarter, we increased market share by 0.5 points to 13.9%.

Retail sales in Japan

(Units: thousands)

1,500

1,200

900

600

300

0

655

647
–1.3%

660
+2.0%

2011

2012

(forecast)
2013

(fY)

North America
in the United states, total industry volume increased 11.6% to 14.71 million 
units. nissan’s sales increased 5.4% to 1.138 million units. 

in mexico, nissan maintained its number-one market share position, with 

24.8% of total industry volume and sales of 248,000 units. 

Retail sales in the united states

(Units: thousands)

1,500

1,200

900

600

300

0

1,080

1,138
+5.4%

1,270
+11.6%

2011

2012

(forecast)
2013

(fY)

NoteSylphyAltimaNISSAN MOTOR COMPANY ANNuAl RePORT 2013performance19

Europe
in europe, including russia, total industry volume fell by 6.4% to 17.18 million 
units. our retail sales declined 7.5% to 660,000 units, reflecting the state of 
the market.

the ongoing euro-zone debt crisis − combined with an escalation of 
incentives − were primary reasons for this. We also were affected by the 
absence of any new product launches in the last two years in europe. Despite 
the tough selling environment, we fought to maintain market share − and it 
remained unchanged at 3.9%, with record share performances in spain, the 
United Kingdom, and france.

Other markets
in other markets − including asia & oceania, africa, Latin america, and the 
middle east − our sales volume rose by 16.3% to 959,000 units. nissan 
continued to outperform the industry in many of these markets, with our 
overall sales growth almost double that of the industry as a whole. for 
example, in thailand, nissan sales increased 80.4% to 138,000 units. in 
Brazil, sales were up by 18.4% to 96,000 units, and in the middle east, sales 
were up 20.8% to 184,700 units.

Retail sales in Europe

Retail sales in Other markets

(Units: thousands)

(Units: thousands)

1,500

1,200

900

600

300

0

713

660
–7.5%

720
+9.1%

2011

2012

(forecast)
2013

1,500

1,200

900

600

300

0

959
+16.3%

1,060
+10.4%

826

(fY)

2011

2012

(forecast)
2013

(fY)

MARket foCuS: ASeAn

the asean region is essential to the progress of the nissan power 88 mid-term business plan. the region 
has a population of 600 million and motorization accompanying economic growth is steadily increasing 
overall demand. We can anticipate further growth in the future. 

nissan is implementing various measures in the asean 5 nations (thailand, indonesia, malaysia, the 
philippines and Vietnam) to achieve our mid-term plan targets of 500,000 annual unit sales and 15% market 
share. to meet increasing demand in the asean region, we plan to raise our annual production capacity 
from 350,000 units to 700,000 units. as part of this, our second plant in thailand is scheduled to commence 
operation in august 2014.

During fiscal 2012 we sold 259,876 units in the asean 5, a year-on-year increase of 47.7%. in 
particular, sales in thailand increased 80.4% to 138,020 units, including 67,168 units for the almera.

We will maintain our focus on the rapidly growing asean region.

QashqaiMarchNISSAN MOTOR COMPANY ANNuAl RePORT 2013performance20

fiSCAl 2013 SAleS outlook

in fiscal 2013 we will continue to execute our nissan power 88 strategy. 
Based on projections that total industry volume will reach 81.1 million units 
this year, we forecast record sales of 5,300,000 units, up 7.8% from fiscal 
2012—which would give nissan a global market share of 6.5%.

the rogue and infiniti Q50 are among several new vehicles we will 
launch during fiscal year 2013. this product offensive includes the new note 
and Qashqai in europe. and we are preparing for the first new model of the 
iconic Datsun brand, with sales beginning in early 2014 in india—to be 
followed soon by indonesia, russia and, by the end of 2014, south africa.

our outlook by region is as follows.

in Japan, nissan plans to sell 660,000 units, an increase of 2.0% from 
fiscal 2012. in June we launched the DaYZ, a new kei (light) car, and a new 
sedan is also scheduled for launch later in the year.

in china, we forecast sales growth of 5.8% to 1,250,000 units. We are 

working hard to recover from the impact of the islands dispute, and we 
anticipate that nissan and Venucia product launches will boost sales—
especially the introduction of the new teana.  

in the United states, nissan projects 1,270,000 unit sales, 11.6% 

growth in sales volume from the prior year. to gain share and improve 
profitability in the U.s. market, we are strengthening the flow of our products. 
We will launch four new products in the United states, including the all-new 
rogue and infiniti Q50. (for north america as a whole we project sales of 
1,610,000 units, or 9.8% growth.)

in europe including russia, sales are forecasted to grow 9.1% to 
720,000 units. the new note and new Qashqai will support the sales volume.

in other markets, sales are expected to increase 10.4% to 

1,060,000 units.

(all figures are based on forecasts as of may 10, 2013.)

Fiscal 2013 sales Outlook

(Units: thousands)

6,000

5,000

4,000

3,000

2,000

1,000

0

5,300
+7.8%

4,914

Japan
+2.0%

china
+5.8%

north america
+9.8%

(U.s.+11.6%)

europe
+9.1%

(russia+21.2%)

other markets
+10.4%

2012

(forecast)
2013

(fY)

TeanaInfiniti Q50DAYZNISSAN MOTOR COMPANY ANNuAl RePORT 2013performanceneW teCHnologieS in fiSCAl 2013

performance

DiReCt ADAptiVe SteeRing

ff-HyBRiD Sy SteM

foRWARD eMeRgenC y BRAking

this next-generation system reads the driver’s steering inputs and 
converts them to electronic signals to direct the vehicle’s tires. it 
transmits the driver’s steering inputs to the wheels even faster than a 
mechanical system, providing the driver with more easily understood 
feedback on road surface conditions and improving the sensation of 
direct control over the vehicle. the system also enables the vehicle 
to reduce unnecessary road-generated disturbances and insulate 
the driver from them, thus communicating only essential information 
to the driver through the steering wheel.

nissan’s ff (front engine, front wheel drive) Hybrid system utilizes a 
unique one motor, two clutch configuration. it is combined with a 
highly efficient new continuously variable transmission (cVt) and a 
compact engine, with the optional addition of a supercharger for 
models that require more power. in combination with a high-power, 
rapid charge/discharge lithium-ion battery, it provides powerful and 
responsive acceleration in a lightweight and compact hybrid system.

Using a highly sensitive radar sensor, the system monitors the 
distance from the vehicle in front and its relative speed. When the 
system judges that a collision may occur and deceleration is 
necessary, it generates a visual and audible warning to encourage the 
driver to slow the vehicle down. at the same time, it pushes the 
accelerator pedal up and smoothly applies gentle braking to assist 
the driver in slowing down. if there is still a possibility of collision the 
system will automatically apply stronger braking. it will also tighten the 
vehicle’s seatbelts to hold the driver and passengers more securely.

eStABliSHMent of tHe niSSAn ReSeARCH CenteR SiliCon V Alley 
in february 2013 the renault-nissan alliance established a new research facility in sunnyvale, california. the nissan 
research center silicon Valley (nrc-sV) will undertake part of our global research activities as one of our main 
overseas research facilities. its work includes research into network-connected cars, human-machine interfaces and 
autonomous vehicles.

autonomous vehicle technology in particular is an example of an advanced technology with key potential for our 

customers around the world.

NissaN plaNs to commercialize 90 New techNologies duriNg the NissaN power 88 period, which will ruN through fiscal 2016. here are the maiN techNologies that we will commercialize iN fiscal 2013.We Will introduce 20 neW technologies, including the above, in certain vehicles released during fiscal 2013.21NISSAN MOTOR COMPANY ANNuAl RePORT 201322

pRoDuCt AWARDS

 Car of the year

in Japan, the new note was crowned the 
automotive researchers’ and Journalists’ 
conference of Japan (rJc) car of the Year for 
2013*3. this is the second consecutive year for 
nissan to receive this award, which went to 
nissan Leaf in fiscal 2012.

AWARDS ReCeiVeD in fiSCAl 2012

CoRpoRAte AWARDS

 Brand Ranking

nissan achieved its highest-ever ranking on 
interbrand’s global top 100 brands, being named 
73rd*1.

the company earned its first-ever place among 
interbrand’s Best global green Brands, ranking 
21st among 50 top brands. (in fiscal 2013 nissan 
climbed to 5th on this list.)

in china, the new sylphy was named car of the 
Year by the country’s main automotive press 
association, while the Venucia r50 took home the 
award for most economical Vehicle.

*1  founded in 1974 in London, interbrand is a leading global brand consultancy.
*2  J-Win (the Japan Women's innovative network) is an npo established to promote and enhance diversity in the workplace.
*3  the rJc (automotive researchers' and Journalists' conference of Japan) is an npo consisting of automotive critics and journalists, as 

well as researchers working on automotive technologies. 

 environment Management Survey

in the 16th nikkei environmental management 
survey, nissan was named first among automotive 
companies and second overall.  

 Diversity

in the area of diversity, we were recognized with 
three awards. the tokyo stock exchange 
selected nissan for its “nadeshiko” themed 
investment list of brands making active use of 
women. the npo J-Win presented the company 
with first prize in the J-Win Diversity awards 
2013*2. and nissan was named to the Diversity 
management selection 100, a list compiled by 
the Japanese ministry of economy, trade and 
industry (meti).

Nikkei Environmental Management SurveyNISSAN MOTOR COMPANY ANNuAl RePORT 2013performancefiSCAl 2012 finAnCiAl ReVieW

fiSCAl 2012 finAnCiAl peRfoRMAnCe

Net Sales
for fiscal year 2012, consolidated net sales 
increased 2.3%, to 9.630 trillion yen.

Net sales

(Billions of yen)

12,000.0

9,000.0

8,437.0

7,517.3

11,200.0

9,409.0 9,629.6

8,773.1

6,000.0

3,000.0

0

2008

2009

2010

2011

2012

(forecast)
2013

(fY)

Operating Profit
consolidated operating profit totaled 523.5 billion yen, a decrease of 4.1% from last year. in comparison 
to last year’s consolidated operating profit, the variance was due to the following factors:

l  the 30.2 billion yen positive impact from foreign exchange came mainly from the Us dollar.
l  purchasing cost reduction efforts including raw material costs resulted in a net savings of 190.4 

billion yen.

l  Volume and mix produced a negative impact of 57.2 billion yen.
l  the increase in selling expenses resulted in a 

53.5 billion yen negative movement. 

l  r&D expenses increased by 37.0 billion yen.
l  manufacturing expenses increased by 53.7 

Operating Profit (loss)

(Billions of yen)

billion yen.

l  sales financing profit increased slightly by 0.2 

billion yen.

l  other items, which consisted primarily of a 

decrease in profits from affiliated companies 
and Japan Dealer companies, lower 
remarketing gains, and higher importation costs 
in Brazil due to changes in the Brazil-mexico 
free trade agreement, resulted in a negative 
impact of 41.7 billion yen.

700.0

537.5 545.8 523.5

311.6

800.0

600.0

400.0

200.0

0

–137.9

–200.0

2008

2009

2010

2011

2012

(forecast)
2013

(fY)

* Based on continuation of proportional consolidation of china JV

23

Impact on Operating Profit

(Billions of yen)

545.8

+30.2

+190.4

–57.2

–53.5

–37.0

–53.7

+0.2

–41.7

523.5

fY11
o.p.

foreX

purch. cost
reduction
(including raw
material)

Volume
/ mix

selling
exp.

r&D
exp.

mfg
exp.

sales
finance

other
items

fY12
o.p.

Net income
net non-operating profit improved 16.5 billion yen from negative 10.7 billion yen to positive 5.8 billion yen 
in fiscal 2012. the positive impact came from derivative loss by 14.4 billion yen, from negative 20.8  
billion yen to 6.4 billion yen in fiscal 2012. as a result, ordinary profit totaled 529.3 billion yen, which was 
deteriorated by 5.8 billion yen from 535.1 billion yen in fiscal 2011.

net extraordinary losses totaled 12.6 billion yen, a deterioration of 6.8 billion yen from the previous 
year’s loss of 5.8 billion yen. this deterioration was due mainly to the negative impacts such as decrease 
in gain on negative goodwill by 24.0 billion yen and in gain on sales of investment securities by 9.0 billion 
yen, despite the positive impact in decrease of loss on disaster by 29.9 billion yen.

taxes totaled 146.3 billion yen, a decrease of 5.2 billion yen from fiscal 2011. minority interests had 

a negative contribution of 28.0 billion yen in fiscal 2012.

net income reached 342.4 billion yen, an increase of 1.0 billion yen from fiscal 2011.

Net income (loss)

(Billions of yen)

600.0

450.0

300.0

150.0

0

–150.0

–300.0

319.2 341.4 342.4

420.0

42.4

–233.7

2008

2009

2010

2011

2012

(forecast)
2013

(fY)

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performance24

finAnCiAl poSition

Balance sheet
current assets have increased by 14.9% to 7,597.1 billion yen compared to march 31, 2012. this was 
mainly attributable to an increase in sales finance receivables by 951.6 billion yen, despite a decrease 
in trade notes and accounts receivable by 107.8 billion yen.  

fixed assets have increased by 16.7% to 5,208.1 billion yen compared to march 31, 2012. this was 

mainly attributable to an increase in machinery, equipment and vehicles, net by 452.4 billion yen.

as a result, total assets have increased by 15.7% to 12,805.2 billion yen compared to march 

31, 2012.

current liabilities have increased by 10.0% to 4,560.2 billion yen compared to march 31, 2012. this 

was mainly due to an increase in short-term borrowings by 274.6 billion yen and commercial papers by 
181.0 billion yen.

Long-term liabilities have increased by 20.0% to 4,170.9 billion yen compared to march 31, 2012. 

this was mainly due to an increase in Long-term borrowings by 474.5 billion yen.

as a result, total liabilities have increased by 14.6% to 8,731.2 billion yen compared to march 

31, 2012.

net assets have increased by 18.1% to 4,074.0 billion yen compared to 3,450.0 billion yen as of 
march 31, 2012. this was mainly due to net income of 342.4 billion yen and a decrease in translation 
adjustments by 341.0 billion yen.

Free cash flow and net cash (auto business)
for fiscal year 2012, nissan achieved a positive free cash flow of 248.6 billion yen.  at the end of 
fiscal year 2012, our net automotive cash improved significantly from last year to 915.9 billion yen. 
We continue to maintain a close focus on our inventory of new vehicles. inventory stood at 

830,000 units at the end of fiscal 2012. the company continues to manage inventory carefully, in 
order to limit its impact on free cash flow.

Long-term credit rating
nissan’s long-term credit rating with r&i is a+ with a stable outlook. s&p’s long-term credit rating for 
nissan is BBB+ with a stable outlook. nissan’s credit rating with moody’s is a3 with a stable outlook.

Corporate Ratings

aa3

a1

a2

a3

Baa1

Baa2

Baa3

Ba1

R&i

S&p

Moody’s

10/03 4/04 10/04 4/05 10/05

4/06 10/06 4/07 10/07 4/08 10/08 4/09 10/09 4/10 10/10 4/11

7/11

7/12

1/13

aa–

a+

a

a–

BBB+

BBB

BBB–

BB+

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performance25

Sales finance
Due to the increase in retail sales, total financial assets of the sales finance segment increased by 25.8 % 
to 6,310.8 billion yen from 5,014.9 billion yen in fiscal 2012. the sales finance segment generated 146.1  
billion yen in operating profits in fiscal 2012 from 140.1 billion yen in fiscal 2011.  

Investment policy
capital expenditures totaled 524.5 billion yen, which was 5.4% of net sales. the company used capital 
expenditures in order to ensure nissan’s future competitiveness.

r&D expenditures totaled 469.9 billion yen. these funds were used to develop new technologies 
and products. one of the company’s strengths is its extensive collaboration and development structure 
with renault’s r&D team, resulting from the alliance.

nissan plans more than 90 new advanced technologies, averaging 15 per year during our mid-term 

Dividend
nissan’s strategic actions reflect not only its long-term vision as a global company to create sustainable 
value but also the company’s commitment to maximizing total shareholder return.  

We paid year-end cash dividends of 12.5 yen per share for fiscal year 2012. as a result, total 
dividend payment for fiscal year 2012, combined with the 12.5 yen dividend for the interim, was 25 yen 
per share. please note that the year-end dividend payment for fiscal year 2012 is to be resolved at the 
annual general shareholders meeting.

the dividend payment plan for fiscal year 2013 is to be 30 yen per share, considering the business 

condition, risks and opportunities for the year.

Dividend

(Dividend per share, in yen)

plan by 2016.

R&D Expenditures

(Billions of yen)

456.0

5.4

386.0

5.1

520.0

469.9

399.3

428.0

4.6

4.5

4.9

4.6

600.0

450.0

300.0

150.0

0

2008

2009

2010

2011

2012

(forecast)
2013

0
(fY)

 r&D expenditures (left)

 % of net sales (right)

* Based on continuation of proportional consolidation of china JV

40

30

20

10

0

(%)

8

6

4

2

30

25

20

11

10

0

2008

2009

2010

2011

2012

(outlook)
2013

(fY)

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performance26

fiSCAl 2013 outlook

Operating profit variance analysis
l  the positive impact from foreign exchange is forecast at 225 billion yen, with the U.s. dollar accounting 

in our outlook for fiscal year 2013, we expect our global sales to reach 5.3 million units, an increase of 
7.8%, which is another record level for nissan.

for the majority of this variance.

l  the result of the purchasing cost reduction (including raw material) efforts is expected to be a positive 

With a total industry volume assumption of 81.1 million units, a 2.2 % increase year on year, our 

160 billion yen.

global market share is expected to grow from 6.2% to 6.5%.

l  Volume and mix are expected to produce a positive impact of 80 billion yen as a result of the growth in 

in consequence of our plan, financial forecast is as follows. We have used a foreign exchange rate 

global sales volume.

l  We anticipate the increase in selling and pricing-related expenses to be a negative 190 billion yen.
l  sales finance is expected to be a negative 15 billion yen.
l  costs allocated for future growth and other items are expected to be a negative 83.5 billion yen.

Under the forecast of consolidated operating results for fiscal year 2013, the consolidation method of 
Dongfeng motor co., Ltd. is changed from a proportionate consolidation to equity method in comparison 
with the results until fiscal year 2012 by the adoption of ifrs 11. this change has no impact on net 
income though there are effects on net sales, operating income and ordinary income.


n  net sales 10.37 trillion yen
n  operating income 610.0 billion yen
n  net income 420.0 billion yen
n  capital expenditures 520.0 billion yen
n  r&D expenses 508.0 billion yen

through the adoption of ifrs 11, operating income is expected to be decreased by 90.0 billion yen.

(all figures for fiscal 2013 are forecasts, as of may 10, 2013.)

assumption of 95 yen to the dollar and 122 yen to the euro:


n  net sales 11.2 trillion yen 
n  operating income 700.0 billion yen 
n  net income 420.0 billion yen 

nissan is on track to grow by 386,000 units during fiscal year 2013 – which will move us toward our 
objective of an 8% global market share by fiscal year 2016 to achieve nissan power 88. in support of this 
growth plan, necessary investments in r&D and capital expenditures are being made to support the 
long-term expansion of the company.

With these factors included, the expected variance in operating profit between 2012 and 2013 is 

broken down as follows:

Impact on Operating Profits (Fy2013 Pro Forma Outlook)

(Billions of yen)

+160.0

+80.0

–190.0

+225.0

523.5

–15.0

–83.5

700.0

fY12
o.p.
actual

foreX

purch. cost
reduction
(including raw
material)

Volume/mix

selling & 
pricing related 
expenses

sales finance

cost for future 
growth & others

fY13 
o.p.
pro forma 
outlook

* Based on continuation of proportional consolidation of china JV

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performancefinAnCiAl St AteMentS
Consolidated balance sheets

Assets

Current assets

cash on hand and in banks
trade notes and accounts receivable
sales finance receivables
securities
merchandise and finished goods
Work in process
raw materials and supplies
Deferred tax assets
other
Allowance for doubtful accounts

Total current assets

fixed assets

property, plant and equipment
Buildings and structures, net
machinery, equipment and vehicles, net
Land
construction in progress
other, net

total property, plant and equipment
intangible fixed assets

investments and other assets
investment securities
Long-term loans receivable
Deferred tax assets
other
allowance for doubtful accounts
total investments and other assets

Total fixed assets

Total assets

27

fy2011
as of march 31, 2012

fy2012
as of march 31, 2013

(millions of yen)

fy2011
as of march 31, 2012

fy2012
as of march 31, 2013

(millions of yen)

765,423 
820,008 
3,210,342 
77,476 
665,262 
153,228 
200,476 
266,540 
506,947 
(55,630)
6,610,072 

615,921 
1,874,277 
649,509 
255,333 
336,206 
3,731,246 
120,114 

371,259 
5,617 
92,378 
144,605 
(3,238)
610,621 
4,461,981 
11,072,053 

690,817 
712,165 
4,161,925 
107,651 
711,402 
104,259 
309,460 
244,133 
608,588 
(53,296)
7,597,104 

641,915 
2,326,711 
644,656 
313,243 
436,088 
4,362,613 
121,698 

448,862 
13,111 
103,200 
161,296 
(2,714)
723,755 
5,208,066 
12,805,170 

liabilities

Current liabilities

trade notes and accounts payable
short-term borrowings
current portion of long-term borrowings
commercial papers
current portion of bonds
Lease obligations
accrued expenses
Deferred tax liabilities
accrued warranty costs
other
Total current liabilities

Long-term liabilities

Bonds
Long-term borrowings
Lease obligations
Deferred tax liabilities
accrued warranty costs
accrued retirement benefits
accrued directors’ retirement benefits
other
Total long-term liabilities

Total liabilities

Net assets

shareholders’ equity
common stock
capital surplus
retained earnings
treasury stock

Total shareholdersʼ equity

Accumulated other comprehensive income

Unrealized holding gain and loss on securities
Unrealized gain and loss from hedging instruments
adjustment for revaluation of the accounts of the consolidated 
subsidiaries based on general price level accounting
translation adjustments
Total accumulated other comprehensive income

share subscription rights
minority interests

Total net assets
Total liabilities and net assets

1,377,254 
244,582 
822,268 
38,437 
187,198 
38,190 
660,369 
136 
85,535 
691,259 
4,145,228 

584,962 
1,877,997 
34,584 
486,699 
100,431 
159,369 
544 
232,242 
3,476,828 
7,622,056 

605,814 
804,470 
3,009,090 
(149,542)
4,269,832 

16,979 
(5,108)

(13,945)

(1,121,059)
(1,123,133)
2,415 
300,883 
3,449,997 
11,072,053 

1,336,234 
519,180 
779,881 
219,453 
181,336 
32,678 
659,970 
116 
87,424 
743,973 
4,560,245 

678,585 
2,352,450 
22,795 
555,249 
93,519 
164,503 
395 
303,436 
4,170,932 
8,731,177 

605,814 
804,470 
3,254,206 
(149,549)
4,514,941 

20,897 
(8,578)

(13,945)

(780,013)
(781,639)
2,415 
338,276 
4,073,993 
12,805,170 

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performanceConsolidated statement of income

Net sales

Cost of sales
Gross profit
selling, general and administrative expenses

advertising expenses
service costs
provision for warranty costs
other selling expenses
salaries and wages
retirement benefit expenses
supplies
Depreciation and amortization
provision for doubtful accounts or reversal of provision for doubtful 
accounts
amortization of goodwill
other
Total selling, general and administrative expenses

Operating income
Non-operating income
interest income
Dividends income
equity in earnings of affiliates
exchange gain
miscellaneous income
Total non-operating income

Non-operating expenses

interest expense
amortization of net retirement benefit obligation at transition
Derivative loss
miscellaneous expenses
Total non-operating expenses

Ordinary income

fy2011
(from april 1, 2011
to march 31, 2012)
9,409,026
7,772,832
1,636,194

(millions of yen)

fy2012
(from april 1, 2012
to march 31, 2013)
9,629,574
8,022,658
1,606,916

203,650
66,181
77,278
141,508
333,745
24,630
5,445
48,718

(8,127)

5,251
192,076
1,090,355
545,839

17,174
5,776
19,103
14,756
12,343
69,152

32,892
10,146
20,816
16,047
79,901
535,090

229,067
55,099
71,320
131,660
329,771
11,855
4,544
48,361

6,199

4,612
190,884
1,083,372
523,544

14,866
4,846
11,643
19,388
15,279
66,022

27,471
9,947
6,360
16,468
60,246
529,320

special gains

gain on sales of fixed assets
gain on sales of investment securities
gain on negative goodwill
gain on contribution of securities to retirement benefit trust
insurance income
gain on transfer of business
other
Total special gains

special losses

Loss on sale of fixed assets
Loss on disposal of fixed assets
impairment loss
Loss on disaster
other
Total special losses

Income before income taxes and minority interests
income taxes-current
income taxes-deferred
Total income taxes 
Income before minority interests
Income attributable to minority interests
Net income

28

fy2011
(from april 1, 2011
to march 31, 2012)

(millions of yen)

fy2012
(from april 1, 2012
to march 31, 2013)

8,716
10,643
24,086
7,048
-
-
5,498
55,991

1,924
7,106
12,117
29,867
10,738
61,752
529,329
115,185
36,321
151,506
377,823
36,390
341,433

10,998
1,597
110
-
1,082
8,070
1,753
23,610

1,597
8,247
12,352
-
14,020
36,216
516,714
105,659
40,692
146,351
370,363
27,917
342,446

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performance29

Consolidated statement of cash flows

Cash flows from operating activities

income before income taxes and minority interests
Depreciation and amortization (for fixed assets excluding leased 
vehicles)
Depreciation and amortization (for other assets)
Depreciation and amortization (for leased vehicles)
impairment loss
Loss on disaster
gain on contribution of securities to retirement benefit trust
gain on negative goodwill
increase (decrease) in allowance for doubtful receivables
provision for residual value risk of leased vehicles(net changes)
interest and dividend income
interest expense
Loss (gain) on sales of fixed assets
Loss on disposal of fixed assets
Loss (gain) on sales of investment securities
Loss (gain) on transfer of business
Decrease (increase) in trade notes and accounts receivable
Decrease (increase) in sales finance receivables
Decrease (increase) in inventories
increase (decrease) in trade notes and accounts payable
amortization of net retirement benefit obligation at transition
retirement benefit expenses
retirement benefit payments made against related accrual
other
subtotal
interest and dividends received
interest paid
income taxes paid
Net cash provided by operating activities

fy2011
(from april 1, 2011
to march 31, 2012)

(millions of yen)

fy2012
(from april 1, 2012
to march 31, 2013)

fy2011
(from april 1, 2011
to march 31, 2012)

(millions of yen)

fy2012
(from april 1, 2012
to march 31, 2013)

529,329 

364,122 

20,852 
195,370 
12,117 
8,245 
(7,048)
(24,086)
(23,968)
10,095 
(22,950)
87,890 
(6,792)
7,106 
(10,624)
-
(89,495)
(432,957)
(70,615)
317,945 
10,146 
55,141 
(62,695)
(2,051)
865,077 
23,070 
(85,398)
(106,452)
696,297 

516,714 

352,376 

18,836 
219,155 
12,352 
-
-
(110)
(6,112)
12,378 
(19,712)
85,183 
(9,401)
8,247 
(1,564)
(8,070)
123,816 
(561,046)
10,408 
(147,345)
9,947 
30,324 
(46,178)
(33,152)
567,046 
20,143 
(87,798)
(108,494)
390,897 

Cash flows from investing activities

net decrease (increase) in short-term investments

purchase of fixed assets

proceeds from sales of fixed assets

purchase of leased vehicles

proceeds from sales of leased vehicles

payments of long-term loans receivable

collection of long-term loans receivable

purchase of investment securities

proceeds from sales of investment securities
proceeds from sales of subsidiaries' shares resulting in changes in 
the scope of consolidation
net decrease (increase) in restricted cash

payment for transfer of business

other 

Net cash used in investing activities

Cash flows from financing activities

net increase (decrease) in short-term borrowings
proceeds from long-term borrowings
proceeds from issuance of bonds
repayment of long-term borrowings
redemption of bonds
proceeds from minority shareholders
purchase of treasury stock
repayment of lease obligations
cash dividends paid
cash dividends paid to minority shareholders
Net cash provided by (used in) financing activities  

Effects of exchange rate changes on cash and cash equivalents
Increase (decrease) in cash and cash equivalents
cash and cash equivalents at beginning of the period
increase due to inclusion in consolidation
Decrease due to exclusion in consolidation
Cash and cash equivalents at end of the period

1,597 
(400,623)
27,458 
(625,646)
317,211 
(4,222)
22,816 
(17,340)
6,124 

537 

17,336 
-

(30,301)
(685,053)

(536,782)
1,379,490 
135,329 
(1,034,056)
(88,459)
2,606 
(9,015)
(81,118)
(62,748)
(13,704)
(308,457)
(15,630)
(312,843)
1,153,453 
261 
-
840,871 

24 
(526,818)
60,255 
(709,995)
323,615 
(8,439)
239 
(34,155)
2,332 

15,106 

(14,722)
(56,644)
(7,935)
(957,137)

377,439 
1,122,914 
242,754 
(952,145)
(182,877)
9,942 
(7)
(52,944)
(94,306)
(15,143)
455,627 
67,723 
(42,890)
840,871 
548 
(168)
798,361 

NISSAN MOTOR COMPANY ANNuAl RePORT 2013performanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013exeCutiVeS

DiReCtoRS of tHe BoARD AnD AuDitoRS

CoRpoRAte offiCeRS

Representative Directors

carlos ghosn
president and chairman

toshiyuki shiga

Hiroto saikawa 

greg Kelly

Directors

colin Dodge

mitsuhiko Yamashita

Hidetoshi imazu

Jean-Baptiste Duzan

Katsumi nakamura

exeCutiVe CoMMittee MeMBeRS

Auditors

masahiko aoki

toshiyuki nakamura

mikio nakura

shigetoshi ando

(as of June 25, 2013)

carlos ghosn

toshiyuki shiga

Hiroto saikawa

colin Dodge

mitsuhiko Yamashita

Hidetoshi imazu

andy palmer

Joseph g. p eter

takao Katagiri

trevor mann

Chief Executive Officer
Chairman of Board
President
Representative Director
carlos ghosn*

Chief Operating Officer
Representative Director
toshiyuki shiga*
external and government affairs

intellectual asset management

Design

corporate governance

Zero emission Vehicle planning strategy

global Battery Business Unit

Executive Vice President
Chief Competitive Officer
Representative Director
Hiroto saikawa*
region:  asia (Japan, china, asean, 
oceania and other asian regions) 

purchasing

global corporate planning 
(incl. oem Business)

Vehicle information technology

performance program Director

Chief Financial Officer
Joseph g. peter*
finance

tcsX (total customer satisfaction)

sourcing steering committee

tdc competitiveness promotion

control

ir

m&a support 

Executive Vice President
Chief Performance Officer
Director
colin Dodge*
region: americas (north america 
and Latin america)

Executive Vice President 
Director
mitsuhiko Yamashita*
research and Development

* executive committee members

global sales finance Business Unit

administration for affiliated companies, 
marine administration office

Executive Vice President
takao Katagiri*
global sales

global aftersales

global LcV Business Unit

global Datsun Business Unit

Japan marketing & sales

Executive Vice President
trevor mann*
region: amie 
(africa, middle east, india and e urope)

30

Executive Vice President
Director 
Hidetoshi imazu*
manufacturing

scm (supply chain management)

Executive Vice President
andy palmer*
global product planning

global program management

global market intelligence

global is

global infiniti Business Unit

Senior Vice Presidents

Corporate Vice Presidents

shiro nakamura

asako Hoshino

Hitoshi Kawaguchi

celso guiotoko

atsushi shizuta

Joji tagawa

Yasuhiro Yamauchi

toshifumi Hirai

shigeaki Kato

atsushi Hirose

greg Kelly

shunichi toyomasu

akira sakurai

tsuyoshi Yamaguchi

Hideyuki sakamoto

makoto Yoshimoto

toshiaki otani

Vincent cobee

Johan de nysschen

shohei Kimura

global marketing communications

takao asami

Hideto murakami

shuichi nishimura

Yusuke takahashi

Hiroshi Karube

simon sproule

motohiro matsumura

norio ota

rakesh Kochhar

toru Hasegawa

Keno Kato

noboru tateishi

roel De Vries

tony Laydon

Kunio nakaguro

Fellows

Kimio tomita

Haruyoshi Kumura

(as of June 25, 2013)

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013CoRpoRAte goVeRnAnCe

31

niSSAn’S AppRoACH to CoRpoRA te goVeRnAnCe
& inteRnAl ContRol

nissan’s approach to corporate governance is founded on three cornerstones: 
compliance built on the high ethical standards of all employees, efforts to 
bolster information security and an effective and appropriate risk 
management system. our offices and factories around the world work 
together to support educational activities, ensuring that all employees are 
properly trained and understand the issues involved.

fiSCAl 2012 peRfoRMAnCe

n  global implementation of information security training, including a self-

evaluation program at the global Headquarters

n  Update of the statement on security-related export controls
n  establishment of global anti-bribery policy and implementation of 

employee training

futuRe MeASuReS

n  strengthening of corporate governance & internal control on a global basis

inteRnAl ContRol Sy SteMS AnD CoMpliAnCe

Compliance built on the high ethical standards of all employees is 
integral to promoting CSR. To foster compliance awareness 
throughout the company, Nissan has established specialized 
departments and placed officers in charge of promoting compliance 
policy in each region where it operates.

Internal Control Systems
nissan places high value on transparency, both internally and externally, in its 
corporate management. We focus consistently on the implementation of 
efficient management for the purpose of achieving clear and quantifiable 

commitments. in line with this principle, and in accordance with Japan’s 
companies act and its related regulations, the Board of Directors has decided 
on the internal control systems to pursue these goals and on its own basic 
policy. the board continually monitors the implementation status of these 
systems and the policy, making adjustments and improvements as necessary. 
one board member has also been assigned to oversee the internal control 
systems as a whole.

nissan has adopted a system under which the Board of statutory 
auditors oversees the Board of Directors. the statutory auditors attend board 
and other key meetings, and also carry out interviews with board members to 
audit their activities. the statutory auditors regularly receive reports on the 
results of inspections and plans for future audits from independent 
accounting auditors, as well as exchange information to confirm these reports. 
the statutory auditors also receive regular reports from the global internal 
audit office, making use of this information for their own audits.

Nissan’s Internal Governance system

appointment/dismissal

appointment/dismissal

appointment/dismissal

Shareholders

Board of Statutory Auditors
(incl. outside statutory auditors)

cooperation

Global Internal Audit office

audit

audit

report

Independent Auditors

report

Board of Directors
(incl. outside directors)

Executive Committee

Operations Committee

direction/
supervision/
approval

report/proposal

Management Committees

Each Function

Group Companies

Internal Control Committee

Compliance Committee

Information Security Committee

Risk Management Function

Crisis Management Committee

training/education/implementation

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201332

Legal Compliance Framework
nissan’s csr approach is founded on compliance with a strong sense of 
ethics held by each and every employee. We produced the nissan global 
code of conduct in 2001 outlining a set of guidelines for employees to put 
into practice, and it is being applied at all nissan group companies worldwide. 

We also produced guidance for directors and corporate officers 
regarding compliance, and we hold regular seminars and educational 
activities to ensure strict adherence to the rules. Under the oversight of our 
global compliance committee, we have established three regional 
compliance committees to form a system for preventing illegal and unethical 
behavior worldwide. to enhance legal and ethical compliance, we are working 
with all regions and bases of operation to ensure full awareness of 
compliance issues and engage in prevention of illegal activities. nissan deals 
severely with any employee who violates or infringes upon the global code 
of conduct or the laws. 

Fy2013 Global Compliance Committee Organization

NML Board of directors

operations Committee

Global Compliance Committee

Japan, Asia Pacific
Management Committee

Japan, Asia Pacific
Compliance Committee

Global Compliance Officer

Americas
Management Committee

Americas
Compliance Committee

Africa, Middle East, India, Europe
Management Committee

Africa, Middle East, India, Europe
Compliance Committee

Nissan Motor Co., Ltd. Compliance Committee

Affiliated Companies Compliance Committee

dealers Compliance Committee

Nissan Motor Co., Ltd.
divisional Compliance Committee

A compliance committee has been established in each region 
under the governance of the global compliance officer.
The committees are responsible for discovering compliance 
violations at an early stage through internal auditing or reports,
for solving problems, and for maintaining and improving internal
awareness of the Code of Conduct.

Security-Related Export Controls
nissan thoroughly complies with the laws and regulations of Japan and the 
other countries where it does business, giving full consideration to the 
requirements of the international community. part of this effort includes the 
company’s initiatives aimed at contributing to global peace and security. 
nissan has established export control rules in line with Japanese and other 
countries’ laws and regulations to prevent the proliferation of weapons of 
mass destruction, conventional weapons and any goods or technologies used 
for their development. in line with these rules, nissan implements export 
controls under an independent system headed by the company’s chief 
operating officer.

specifically, the export control function sets the process of monitoring 

and validating the exports which is strictly applied in operations. in order to 
fully implement and improve the level of internal management, the export 
control function and related business functions at nissan conduct employee 
training on export control. affiliated companies also strictly adhere to the 
same export control rules, thereby enhancing the entire nissan group’s level 
of compliance.

Global Export Control Policy Framework

Chief Operating Officer

Export Control Global Secretariat
Americas, AMIE, Asia Pacific

Functions

Regions

Marketing and sales, R&D,
supply chain management, IT, production, etc.

Japan/Asia Pacific, Americas,
Africa/Middle East/India/Europe

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201333

Promoting Thoroughgoing Compliance
We have established a global code of conduct and have identified 
sections and officers at each of our operations responsible for promoting 
compliance measures.

to ensure full understanding of the code, employees in Japan take an 

e-learning or video training course based on the Japanese version of the 
nissan code of conduct—“our promises,” revised most recently in october 
2010—after which they sign an agreement to abide by it. in this way we seek 
to ensure across-the-board understanding, making all our people more deeply 
aware of compliance issues. a number of education programs to promote 
compliance are held regularly for employees in north america, and a set of 
universal guidelines has been drawn up for each country in europe. We are 
also carrying out compliance-related training in other regions based on 
guidelines that take into account conditions in each country. moreover, all 
group-affiliated companies have introduced their own codes based on the 
nissan code of conduct. 

additionally, we have created sets of internal regulations globally 
covering the prevention of insider trading, personal information management, 
information security, prevention of bribery and corruption and use of social 
media. With these regulations in place, nissan is working to prevent 
compliance infractions.

global Code of Conduct for nissan group

Principle
the following standards apply to all employees in nissan group 
companies (collectively herein referred to as “nissan” or “company”). each 
member of the company is charged with responsibility to uphold and 
extend this code of conduct.  

Global Code of Conduct

1  comply with all Laws and rules

6  Value Diversity and provide equal opportunity

We value and respect the diversity of our employees, 
suppliers, customers and communities. Discrimination or 
harassment, in any form or degree, will not be tolerated.

7  Be environmentally responsible

nissan employees shall strive, within the business 
objectives of nissan, to consider environmental protection 
when developing products and services, to promote 
recycling and to conserve materials and energy.

8  Be active; report Violations

nissan employees are expected to carry out their work in 
accordance with the code of conduct. employees who 
suspect that a violation of the code of conduct has 
occurred are obligated to report it as soon as possible, and 
such employees shall be protected from retaliation.

nissan employees will abide by all laws of the country, and 
all regulations of the company, in which they work.

2  avoid conflict of interest

the best interests of nissan are expected to be 
foremost in the minds of employees. it is prohibited to 
behave, act or use information in a way conflicting with 
company interests.

3  preserve company assets

nissan employees are personally accountable for 
preserving and safeguarding company assets. 
Unauthorized use or diversion of company assets, 
including funds, information and intellectual property,
is prohibited.

4  Be impartial and fair

nissan employees must maintain impartial and fair 
relationships with business partners, including dealers, 
parts suppliers and other third parties.

5  Be transparent and accountable

nissan employees shall make fair, transparent, timely and 
appropriate disclosure of the company’s business 
activities to our stakeholders, including stockholders, 
customers, other employees and local communities.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201334

Our Stance Against Discrimination and Harassment
item 6 of nissan’s global code of conduct, “Value Diversity and provide equal 
opportunity,” is our requirement to accept, value and respect the diversity to 
be found among our employees, business partners, customers and 
communities where we do business, and to reject discrimination and 
harassment in all their forms, no matter how minor they may be. nissan 
executives and employees must respect the human rights of others, and may 
not discriminate against or harass others based on race, nationality, gender, 
religion, physical capability, age, place of origin or other reason; nor may they 
allow such a situation to go unchecked if discovered. We also work to ensure 
that all employees, both male and female, can work in an environment free 
from sexual and other forms of harassment.

Internal Reporting System for Corporate Soundness
to promote thorough understanding of compliance among all employees 
worldwide and to facilitate sound business practices, nissan employs a variety 
of internal reporting mechanisms. these allow employees to submit opinions, 
questions or requests to the company, thereby improving workplaces and 
operations as well as fostering a compliance-oriented corporate culture. in 
Japan our easy Voice system, which offers full protection to any persons 
offering information in accordance with Japan’s Whistleblower protection act 
of april 2006, has become an integral part of operations in all nissan group 
companies in the country.

Independent Internal Audits
nissan has established a global internal audit unit, an independent 
department to handle internal auditing tasks. Under the control of the chief 
internal audit officer, audit teams set up in each region carry out efficient, 
effective auditing of nissan’s activities on a groupwide and global basis.

RiSk MAnAgeMent

At Nissan, we define risk as anything that might prevent us from 
achieving our business goals. By detecting risk as early as 
possible, examining it, planning the necessary measures to 
address it and implementing those measures, we work to minimize 
the materialization of risk and the impact of damage caused should 
it arise.

Principles for and Approach to Corporate Risk Management
risk management must be a real-world activity closely linked at all times with 
concrete measures. Based on its global risk management policy, nissan 
carries out activities on a comprehensive, groupwide basis.

in order to respond swiftly to changes in its business environment, 
nissan has set up a department in charge of risk management that carries out 
annual interviews of corporate officers, carefully investigating various potential 
risks and revising the company’s “risk map” in line with impact, frequency and 
control level.

the executive committee makes decisions on risk issues that must be 

handled at the corporate level and designates “risk owners” to manage the 
risks. Under the leadership of these owners, the company designs appropriate 
countermeasures. finally, the board member in charge of internal controls 
(currently the chief operating officer) regularly reports to the Board of 
Directors on progress being made.

With respect to individual business risks, each division is responsible 
for taking the preventive measures necessary to minimize the frequency of 
risk issues and their impact when they do arise as part of its ordinary 
business activities. the divisions also prepare emergency measures to put in 
place when risk factors do materialize. nissan group companies in Japan 
and overseas are strengthening communication in order to share basic 
processes and tools for risk management, as well as related information, 
throughout the group.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201335

in addition, we have created an area on our intranet called 

“companywide risk management.” information relating to risk management 
is also distributed to subsidiaries in Japan, north america, europe and 
other overseas regions, and to important affiliated companies.

nissan is currently engaged in meeting the goals of the nissan power 

88 mid-term business plan. to achieve the ambitious goals of raising both 
global market share and operating profit margins, we need to fully utilize 
our existing production capacity in countries around the world so that new 
spending can be curtailed, and we also need a highly efficient production 
setup so production can be restored quickly in case a plant is forced to 
shut down due to unforeseen circumstances.

to support the mid-term business plan from a risk-management 
perspective, our efforts will also be expanded worldwide and throughout 
the supply chain by incorporating the important lessons learned from the 
march 2011 earthquake and tsunami in east Japan and the 2011 flooding 
in thailand. 

The Current State of Nissan’s Risk Management
Below we present some of our efforts to address nissan’s corporate risks.

1  Risks Related to Financial Market

1) Automotive
1. Liquidity 
an automotive business must have adequate liquidity to provide for the 
working capital needs of day-to-day normal operations, capital investment 
needs for future expansion and repayment of maturing debt. Liquidity can be 
secured through internal cash and cash equivalents, internal cash flow 
generation and external borrowings. 

as of the end of fiscal year 2012 (march 31, 2013), nissan’s automotive 
business had ¥771 billion of cash and cash equivalents (compared with ¥781 
billion as of march 31, 2012). in addition to cash, nissan had approximately 
¥480 billion of committed lines available for drawing as of march 31, 2013.
as for external borrowings, nissan raises financing through several 
sources including bond issuance in capital markets, long- and short-term 
loans from banks, commercial paper issuance and committed credit lines 
from banks. 

nissan has a liquidity risk management policy that is intended to ensure 
adequate liquidity for the business while at the same time ensuring mitigation 
of liquidity risks such as unmanageable bunched maturities of debt. in the 
policy, minimum required Liquidity is defined, objectively considering several 
factors including debt maturity, upcoming mandatory payments (such as 
dividends, investments and taxes) and peak operating cash needs. We also 
benchmark our liquidity targets with other major Japanese corporations and 
global auto companies to ensure we are reasonable in our assumptions. 

2. Financial Market 
nissan is exposed to various financial-market-related risks, such as foreign 
exchange, interest rates and commodity prices. it is the general policy of 
nissan not to use derivative products as a primary tool to manage foreign 
exchange and commodity price risks as it does not provide a permanent 
solution to mitigate these risks. in some cases, nissan does hedge select 
currencies and commodity price risks. nissan is taking the following measures 
to minimize financial market risks.
l foreign exchange 
as a company engaged in export activities, nissan is faced with various 
foreign currency exposures that result from the currency of input cost being 
different from the currency of sale to customers. in order to minimize foreign 
exchange risk on a more permanent basis, nissan is working to reduce 
foreign currency exposure by such measures as shifting production to the 
countries where vehicles are sold and procurement of raw materials and parts 
in foreign currencies. in the short term, nissan may hedge risks in foreign 
exchange volatility within a certain range by using derivative products in 
accordance with the internal policies and procedures for risk management 
and operational rules regarding derivative transactions.
l interest rates 
the interest rate risk management policy is based on two principles: long-
term investments and the permanent portion of working capital are financed 
at fixed interest rates while the non-permanent portion of working capital and 
liquidity reserves are built at floating rates.
l commodity prices
nissan purchases raw materials in the form of parts provided by the suppliers, 
as well as direct purchase. nissan is exposed to the price fluctuation risks of 

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201336

raw materials, no matter whether purchased directly or indirectly.

for precious metals, which are used in catalysts, nissan is making 
continuous efforts to reduce its usage by technological innovation in order to 
minimize commodity price risk. in the short term, nissan manages commodity 
price volatility exposure through the use of fixed-rate purchase contracts in 
which commodity prices are fixed for a period of time; nissan may also hedge 
risks in commodity price volatility within a certain range by the use of 
derivative products in accordance with the internal policies and procedures for 
risk management and operational rules regarding derivative transactions.
l marketable securities 
the company may hold marketable securities for certain reasons including 
strategic holding, relationship management and cash management. there are 
risks of price fluctuation for these securities. therefore, price fluctuations in 
the stock and bond markets could adversely affect the company’s business 
performance and financial position. the company defines the authority for 
decision concerning such transactions within the internal policies and 
procedures for risk management. the company also takes measures for 
these risks including mandatory periodical reporting with fair value of such 
financial transactions.

4. Pensions 
nissan has defined benefit pension plans mainly in Japan, the United states 
and the United Kingdom. the funding policy for pension plans is to make 
periodic contributions as required by applicable regulations. Benefit 
obligations and pension costs are calculated using many different drivers, 
such as the discount rate and rate of salary/wage increase. 

plan assets are exposed to financial market risks as they are invested in 

various types of financial assets including bonds and stocks. When the fair 
value of these assets declines, the amount of the unfunded portion of pension 
plans increases, which could materially increase required cash pension 
contributions and pension expenses. 

as countermeasures to manage such risks, the investment policy of 
these pension plans is based upon the liability profile of the plans, long-term 
investment views and benchmark information regarding asset allocation of 
other global corporations’ pension plans.

in addition, nissan holds global pension committee meetings on a 
periodic basis to review investment performance, manager performance 
and asset allocations and to discuss other issues related to pension assets 
and liabilities.

3. Counterparties 
the group does business with a variety of local counterparties including 
suppliers, sales companies and financial institutions in different regions 
around the world. should unprecedented conditions such as bankruptcies be 
triggered by a global economic crisis, the resulting interruption to business 
operations from production interruption and/or troubles on any other 
production activity at the procurement side, and any significant default by a 
counterparty at the sales side or financial institutions, would adversely affect 
the group’s financial position and business performance. 

the group assesses its own counterparty credit risks by conducting 
comprehensive ongoing reviews of suppliers’, sales companies’ and financial 
institutions’ financial condition based on their latest available financial 
information. Based on such assessment, the group is prepared to take 
necessary actions for risk avoidance or mitigation in a prompt manner. 

2) Sales Finance
1. Liquidity 
nissan operates captive sales finance companies in Japan, the United states, 
canada, mexico, china, australia and thailand. in these countries, banks and 
other financial institutions also provide financing solutions to nissan’s 
customers and dealers.

additionally, in europe and other regions, rci Banque and several other 
banks/financial institutions are providing financing to nissan’s customers and 
dealers.

We monitor the liquidity of sales finance companies on an ongoing basis 

to ensure we have adequate liquidity to meet maturing debt and continue 
operations. as a policy, we target to match maturity of liabilities with maturity 
of assets wherever possible. in some of the countries where we operate, 
long-term capital markets are not developed and thus it is not always possible 
to be perfectly match-funded. match-funding policy allows us to meet 
maturing debt obligations even in an environment in which we cannot raise 
additional debt due to the state of capital markets.

in addition to match-funding, we manage liquidity risk in sales financing 

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201337

through several measures including keeping adequate liquidity in the form of 
cash and unutilized committed lines, unencumbered assets (mainly vehicle 
loans and leases), liquidity support from auto operations to the extent we have 
excess cash in auto operations, diversified funding sources and geographical 
diversification of capital market access. 

as of march 31, 2013, sales finance companies’ liquidity (cash and 
unutilized committed lines) was approximately ¥538 billion. additionally, we 
have a healthy mix of secured (30.8%) and unsecured and other (69.2%) 
funding sources, which ensure a stronger balance sheet and incremental 
liquidity through utilization of unencumbered assets.

the pie chart below describes our diversified funding sources in sales 

finance business.

During fiscal year 2012, we were able to raise new funding through 

bank loans, asset-backed securities, asset-backed commercial paper, 
commercial paper and bonds reflecting our diversified access to 
financing instruments.

sales Finance Business Funding sources (As of March 2013)

equity

9.0%

aBs off B/s

3.3%

aBs on B/s

27.5%

Bonds

9.1%

group finance
(inter-company)

23.1%

commercial paper

2.3%

s/t Loan

3.0%

L/t Loan

22.7%

2. Interest Rate Risk Management 
the sales financing business is exposed to interest rate risks. interest rate risk 
is defined as the potential variance in the earnings of an entity or the fair value 
of the portfolio that would result from a fluctuation in the general level of 
market interest rates where funds with differing fixed-rate periods or differing 
terms are financed and invested.

nissan measures the risks by using the sensitivity analysis with various 

interest rate scenarios and determines the risk tolerance level. nissan 
controls the interest rate maturities of both assets and liabilities to maintain 
the risks within an acceptable tolerance level.

the sensitivity analysis mentioned above uses statistical models, such as 
the monte carlo simulation method. However, the actual fluctuation of market 
interest rates and its impact may deviate significantly from the assumptions 
used in the models. nissan enters into interest rate derivative financial 
instruments to maintain the potential variability of interest rates at the desired 
level of risk exposure. the main objective of these transactions is to mitigate 
the risks and not to pursue speculative profit maximization.

3. Credit Risks 
nissan is exposed to the risks of failure to recover the full value of financial 
receivables for its auto credit and Lease business with retail customers and 
for its Dealer finance business, due to changes in the economic situation and 
credit quality of customers. nissan manages the credit risks closely by 
establishing an effective screening and collection system and structure. credit 
applicants are all subject to credit assessments of their creditworthiness 
under a detailed scoring system. Based on the information directly obtained 
from applicants and from credit bureaus, loan authorization is made in a 
comprehensive manner by considering the following points: applicant’s credit 
history; applicant’s capacity to pay, which is estimated by debt ratio, payment 
to income ratio and disposable income; applicant’s stability; and loan 
conditions including the loan collateral, loan advance and payment terms. in 
addition to carrying out this screening process, whenever required, nissan 
takes into account qualitative information by conducting field visits to 
customers or referring to past business records with nissan in accordance 
with characteristics of regional business practices and risks.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201338

Dealer finance for inventory vehicles is authorized on the basis of an 

2  Risks Related to Business strategies and Maintenance 

internal rating system that takes into account the financial position of 
dealers, and if necessary, personal guarantees and/or mortgage collateral 
are taken in pledge in addition to pledges of inventory vehicle collateral. 
these scoring models are regularly reviewed and revised to keep them 
adequate in actual practice.

in some regions and products, nissan also offers different pricing 

depending on the applicant’s credit score to compensate for the risks.

as a matter of accounting policy, nissan maintains an allowance for 
doubtful accounts and credit losses adequately to cover probable losses. 
nissan makes best efforts to recover the actual losses from bad debt 
accounts as quickly as possible by taking necessary actions, including flexible 
and effective organization change for collection and utilization of third-party 
collection services.

4. Residual value Risks
Vehicles on operating leases and some balloon-type credits, where nissan is 
the lessor, are guaranteed end-of-term residual value by nissan. nissan is 
therefore exposed to the risk that the sale value of the vehicle could fall below 
its contractual residual value when the financed vehicle is returned and sold in 
the used car market at the end of the contract term.

to mitigate the risks mentioned above, nissan objectively sets 
contractual residual value by using the future end-of-term market value 
estimation by third parties such as the automotive Lease guide in north 
america, and the estimation from statistical analysis of historical data on the 
used car market in Japan. to support used car market value nissan takes 
several strategic initiatives, including control of sales incentives for new car 
sales promotion, fleet sales volume control and introduction of a certified 
pre-owned program. as a matter of accounting policy, nissan evaluates the 
recoverability of carrying values of its vehicles for impairment on an ongoing 
basis. if impaired, nissan recognizes allowance for potential residual value 
losses in a timely and adequate manner.

of Competitiveness

1) Product strategy
to secure our profitability and sustainable growth based on our future product 
lineup plan, in our product strategy developing process, we monitor the impact 
of various risk scenarios, such as global market changes and demand 
deteriorations, on our future profitability based on our plan.

risk scenario examples:
1.  Drastic decline of total global demand, using past examples as reference
2.  a demand shift between vehicle segments drastically faster than our  
  mid-term planning assumptions
3.  a demand shift from mature markets to emerging markets drastically  

faster than our mid-term planning assumptions
We periodically monitor the impact of these scenarios to secure our 
future profitability and sustainable growth, and also update our future lineup 
plan periodically based on the results. to improve the robustness of our 
product lineup against these risks, our main approach is to take the following 
countermeasures when planning our product strategy.
n  expand availability of individual products across markets to mitigate the risk 

n 

of single market demand fluctuations
increase volume and efficiency per product through a consolidation and 
rationalization of the portfolio to lower the breakeven point and thereby 
reduce the profit risk of global total industry volume (tiV) declines

n  prepare a more balanced product portfolio meeting needs in a 

broader range of markets and segments reducing reliance on specific 
large markets

2) Quality of Products and services
nissan is making a companywide effort toward “enhancing Quality,” one of the 
six areas of focus defined by nissan power 88, our mid-term business plan 
through fiscal 2016. Under this plan, actions are being carried out with 
numerical targets for the following areas.
n  product quality: Quality of our products based on the customer’s actual 

experiences as an owner of the vehicle

n  perceived quality and attractiveness: customers’ impressions of a vehicle’s 

quality when they look at and touch it in a dealer’s showroom

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013 
39

for example, the target for “product quality” is to attain the top level in 
the most influential indicators (miis) in each region. in order to achieve the 
target, internal indicators for each model correlating with the miis have been 
established. progress of all quality improvement activities is monitored on an 
ongoing basis with those internal indicators.

With respect to new model projects, in order to achieve quality targets, 

milestone meetings are held for processes from design, production 
preparation and production, at which key check points are confirmed, such as 
achievement of quality targets, prevention of recurring problems, and adoption 
of measures for potential risks related to new technology and mechanisms 
and design changes. commercial production can be started after confirmation 
at the start of production (sop) Judgment meeting, which confirms all issues 
are solved and quality targets can be achieved. the final decision that the 
model can be sold is made at the Delivery Judgment meeting after 
confirmation of the quality of commercial production and preparedness for 
service/maintenance.

3) Environment, Climate Change
the automotive industry is affected globally by various regulations related to 
the environment and safety, such as exhaust emissions, co2/fuel efficiency, 
noise, chemical substances and recycling, and these regulations are getting 
more stringent year by year. to comply with these regulations and to meet 
society’s expectations, nissan formulates an environmental strategy based on 
materiality assessments of management risk factors, analyzing the company’s 
potential issues and opportunities and identifying issues that are crucial for 
both nissan and its stakeholders. 

in this context, we believe that one effective solution from a long-term 

perspective will be the widespread use of zero-emission vehicles. nissan 
started sales of nissan Leaf, the world’s first affordable, mass-produced eV, 
in 2010. the renault-nissan alliance, moreover, has a goal of becoming a 
leader in zero-emission vehicles and is considering partnering with national 
and local governments to promote zero-emission mobility and to help build a 
supporting infrastructure.

as described above, nissan is implementing thorough quality checks 

additionally, nissan will help to reduce co2 emissions by continuously 

before new model launches. nissan is advancing quality improvement 
activities after launch as well by constantly gathering quality information from 
markets and promptly deploying countermeasures if problems arise. in case 
safety or compliance issues do occur, necessary actions such as recalls are 
implemented with close cooperation with the marketing side based on a 
management decision reached by an independent process. incidents are 
thoroughly investigated and analyzed, and the lessons are applied to existing 
or upcoming models to prevent a recurrence.

in addition to the above described activities, such as quality assurance 

for new model projects and quality improvement activities on a daily basis, the 
“Quality risk management” framework has been newly developed from fiscal 
2009. While quality-related risks have hitherto been assessed and dealt with 
for new models, the new framework represents a higher-level system to 
ensure successful quality management for both on-going and future projects. 
it involves an objective evaluation of whether risk exists and the level of such 
risk for the company and the assignment of responsible persons based on 
the level for follow-up activities. these processes are implemented by the 
Quality risk management committee, chaired by an executive tasked with 
heading this activity, twice a year.

developing technologies to improve fuel efficiency in internal combustion 
engines and bringing them widely into the market. in particular, we will 
promote highly fuel-efficient, low co2 emitting vehicles named pUre DriVe, 
equipped with such technologies as our hybrid system, fuel efficient direct 
injection engine and continuously variable transmission (cVt).

stricter controls on the environmental impact of substances are being 

implemented in countries around the world. in accordance with a globally 
uniform policy on reducing the use of environment-impacting substances, 
nissan is strengthening the management of such substances, adhering to a 
well-planned schedule for their reduction and advancing the use of alternative 
substances. We voluntarily enforce stricter standards than those required by 
the domestic laws of the countries where we operate in restricting the use of 
substances scientifically recognized as being hazardous or carrying high 
hazard risks, as well as those that advisory ngos have pointed out as being 
dangerous. Based on this policy, we have developed internal engineering 
standards restricting the use of designated substances. the standards 
identify the chemicals whose use is either prohibited or controlled, and they 
are applied in selecting the materials, parts and articles for nissan vehicles 
from the stage of initial development. 

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013Demand for mineral resources and fossil fuels has steadily increased in 

response to the economic growth of emerging countries. in addition to 
promoting reduced use of virgin natural resources through resource-saving 
and resource-recycling measures, it is becoming important to procure natural 
resources that have a lower impact on the earth’s ecosystems, not only from 
the standpoint that these resources are limited but also considering the 
wide-ranging effects that resource extraction has on ecosystems. nissan has 
raised to 25% the target for the use of recycled material in new vehicles by 
2016. to achieve this, we will promote design centered on the vehicle 
lifecycle, reduce the use of scarce resources, reduce waste and promote 
expanded use of recycled materials.

40

basis, the global environment management committee (g-emc) chaired by 
the coo makes decisions on general direction and proposals to the executive 
committee. the environmental planning Department within the corporate 
planning and Business Development Division makes decisions on activity 
targets for each department and region and conducts effective follow up of 
the progress based on “plan, do, check, act” (pDca) management.

Our Framework for Global Environment Management

stakeholders

Communication

the issue of water resources is ever more serious with the retreat of 

Major Issues

glaciers and rainfall fluctuation due to climate change, in addition to 
increasing water use due to the growing world population and economic 
development. nissan, which uses water resources in its production process, 
deeply recognizes the importance of this issue and continuously works to 
preserve water resources at plants around the world, such as by reducing 
consumption and recycling water discharged in the production process.

the purchasing divisions of nissan and renault carry out supply-chain 

management in a manner consistent with the renault-nissan purchasing 
Way, a booklet outlining policies for dealing with suppliers, and the renault-
nissan csr guidelines for suppliers. With respect to environmental issues, 
we have set standards for the efforts of our automobile parts and material 
suppliers in the form of the nissan green purchasing guidelines. in fiscal 
2012 we added a number of environment-related criteria in selecting our 
suppliers to coordinate our efforts to reduce environmental impact; we now 
ask suppliers to furnish data regarding their co2 emission levels and energy 
use and also consider their management of environment-impacting 
substances, recycling of resources and water-conservation efforts. 

thus, nissan is working to achieve autonomous guidelines and targets 

as part of its corporate social responsibility as well as to comply with laws and 
regulations. in order to promote this environmental management on a global 

Reducing CO2 Emissions/ 
shifting to Renewable Energies

Air, Water, soil, Biodiversity

Resource Recycling

Products
&
Technology

Manufacturing
&
Logistics

Marketing
&
sales

Business
Partners

Nissan Global Environment Management

sincere Eco-Innovator

Nissan’s Global Environment Management Organization

CEO

Executive
Committee

COO
Global
Environment 
Management
Committee

Global, corporate focuses

Functional, regional 
focuses

Customers

Plan

PDCA

Act

Global 
Environmental 
Planning 
Department

Do

PDCA

Check

PDCA

Employees

Business partners

Advisory Meetings, 
etc.

Shareholders and 
investors

Communities and
future generations

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201341

4) Compliance and Reputation
nissan produced the nissan global code of conduct for all employees of the 
nissan group worldwide. to ensure thorough understanding of the code, 
training and education programs such as e-learning are improved and our 
compliance with laws and ethical standards is monitored by the global 
compliance committee. nissan has also adopted an internal whistle-blowing 
system (easy Voice system). this allows any employees to submit opinions, 
questions, requests or suspected compliance issues directly to nissan’s 
management.

additionally, we have created sets of internal regulations globally 
covering the prevention of insider trading, personal information management, 
information security and prevention of bribery and corruption. nissan makes 
efforts to prevent compliance infractions and reputation risk to the company 
by continuous implementation of various education and training programs.

3  Business Continuity

1) Natural Disaster Measures
in case of an earthquake measuring 5-upper or higher on the Japanese 
seismic intensity scale or other natural disasters causing heavy damage 
affecting nissan’s business activities, a first response team (organized by 
the main units of the global Disaster Headquarters) will gather information 
and decide actions to be taken based on the information. if necessary, the 
global Disaster Headquarters and regional Disaster Headquarters will be set 
up to gather information about employees’ safety and the damage situation of 
facilities and to work for business continuity.

at the same time, we are working with our suppliers to develop a 
Business continuity plan (Bcp). this includes assessment of the priority of 
work by each and every function and development of countermeasures to 
continue priority work. the Bcp will be reviewed annually in the process of 
the pDca cycle.

Organization for Disaster Recovery (Earthquake)

< first Response team >

• eXaf (control center)
• Hr
• com & csr
• mfg
• pUrcH
• scm
• security
• HQ facility management
• m&s

< global Disaster Headquarters >

Information flow

Chief
Decision maker for important issues

Decision/Instruction

Secretariat

Report

Deputy Chief
Responsible for supportive action

Deputy Chief
Responsible for recovery action

Decision/Instruction

Decision/Instruction

Report

Report

communications & csr

external & government affairs

Human resources

asset management

finance

supply chain management

market & sales

parts Logistics

affiliated companies administration

production control

production engineering

manufacturing Hr

purchasing

information system

r&D administration

Report damage situation

Report damage situation

Decision/Instruction

Decision/Instruction

< Regional Disaster Headquarters >

Chief

Deputy Chief

Secretariat

EXAF

HR

MFG

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201342

policy and principles in case of earthquake:
1. the first priority is human life (utilization of employee safety  
  confirmation system)
2.  prevention of secondary disaster (in-house firefighting organization,  
  stockpiling, provision of disaster information)
3.  speedy disaster recovery and business continuity (measures for  
  hardware, improvement of contingency plan and development of Bcp)
4.  contribution to local society (cooperation/mutual aid with neighboring  
  communities, companies, local and central governments)

the global Disaster Headquarters and regional Disaster Headquarters 

conduct simulation training assuming a large earthquake to prepare for a 
catastrophe. the drills test the effectiveness of this organization and 
contingency plan and clarify the issues to be improved. the contingency plan 
is reviewed based on the feedback.

in the aftermath of the march 11, 2011, disaster, our periodic simulation 

training helped to ensure the smooth launch of our global Disaster 
Headquarters and regional Disaster Headquarters on the initiative of the first 
response team. this also helped to complete confirmation of employees’ 
safety and checks on the extent of the damage.

additionally, based on the policy of contribution to local society, we 
reacted rapidly to provide rest space to people who could not return home on 
march 11 and to support damaged areas.

at the stage of business recovery, the Disaster Headquarters and the 
project teams of each function continuously shared up-to-date information 
and were addressing the issues for production and business recovery with 
companywide cooperation. it was effective for the quick recovery of our total 
supply chain, including parts supply, production, logistics, sales and services.
the response to the march 2011 disaster was reviewed during fiscal 
2011 to identify issues that came to light on a function-by-function basis and 
to consider countermeasures. in march 2012, simulation training was 
conducted based on a new scenario incorporating the review findings, and the 
new measures were verified.

simulation training continued in fiscal 2012 in an effort to enhance our 

response to earthquake damage. Based on a scenario of a consolidated tokai, 
tonankai and nankai earthquake, we confirmed our preparedness for issues 
that came to light during drills held the preceding fiscal year, such as 
responses to wide-area disruptions to our logistics network and fuel 
shortages. During the fiscal year, we also worked to enhance responsiveness 
to earthquake disasters through advance risk estimates carried out by each of 
the company's divisions. 

in the face of our expanding global operations and the need to enhance 

the natural disaster response of our overseas facilities, we are undertaking 
horizontal development of best practices at each facility and inviting overseas 
personnel to observe the simulation training held in Japan. in addition, we 
conducted communication training (four times during fiscal 2012) among our 
overseas facilities based on a scenario of a major disaster in various regions 
of the world.

Utilizing the pDca cycle, disaster measures will be advanced to 
address additional issues raised during training and in response to recent 
changes in the government’s anticipated seismic scale announcements. the 
global Headquarters building, where the Disaster Headquarters has been 
set up (built in august 2009), has an earthquake-resistant structure using 
vibration-controlling brace dampers. safety is assured even in the case of a 
maximum-level earthquake at the site. inspections after the march 2011 
earthquake confirmed that the building had no problems whatsoever with its 
safety and functions.

2) Pandemic
in response to the outbreak of H1n1 type influenza in april 2009, nissan 
established a global policy for infection prevention. each region has organized 
a response team and has promoted concrete countermeasures based on the 
policy. infection status can be monitored globally thanks to firmly developed 
reporting lines between the global response team and each regional team.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013 
 
nissan has promoted countermeasures based on three basic principles 

stated in the global policy, which are:

1.  first priority on employees’ health and lives
2.  prevention of the spread of infection
3.  continuity of business operation

as specific actions, nissan established the “guidelines for employees’ 

action” which stipulated actions to be taken by employees, sections and 
companies, and kept employees informed.

nissan also developed a Business continuity plan (Bcp) for each 
business section, with several triggers to invoke the Bcp depending on 
the infection ratio, to maintain business continuity even under a high 
infection situation.

nissan will keep prepared for contingencies like avian flu through its 
pDca cycle, such as by updating response team members and the Bcp, 
carrying out educational activities for infection prevention and stockpiling 
sanitary and medical goods.

3) Countermeasures for Production Continuity Risk
nissan’s production division has dealt with various risks related to the three 
elements of production, as listed in the chart at right. particularly for natural 
disasters, we have identified the measures needed to restart production within 
our established goal of two weeks following a large-scale disaster. We have 
worked over the years on continuous prevention countermeasures to physical 
infrastructure (quakeproofing and reinforcement of buildings and other 
facilities), maintained an operations recovery manual to shorten recovery time 
and regularly executed Bcp simulation drills. We are also strengthening the 
resilience of our global production network by establishing a Bcp for parts 
exports to enable continued operations at our overseas plants. 

in addition to such countermeasures to natural disasters, it is absolutely 

important to manage risks associated with parts procured from Leading 
competitive countries (Lccs) in order to expand markets globally. to deal 
with such risk, nissan has been conducting risk assessment before making 
sourcing decisions, providing support for improvement activities after 
sourcing, implementing quality checks at key points in the production and 
logistics process to prevent the production and utilization of imperfect parts 

43

and undertaking activities to confirm and help improve supply capacity in 
order to secure global market expansion and growth. specifically, in addition 
to existing organizations to manage supplier risk in north america, europe 
and Japan, new bodies are being created in thailand, china and india to 
reinforce our global efforts to prevent risks associated with the supplies of 
parts. 

Facilities

l Reinforcement of buildings & machinery 
(continued)
l Regular audits of each business facility
l Review of facility recovery manual (FY11)

l Same as on the left
l Revision of equipment standard based on the 
assessment result
l Same as on the left

l Installation of flexible manufacturing system 
(completed)
l Regular check of demand projection and production 
capacity; implementation of measures
l Development of complementary production system 
for main powertrains
l Share past incident experiences and reflect them in 
preventive maintenance
l Reflect them in equipment standards
l Thoroughgoing energy conservation efforts
l Flexibility in plant operations and working hours in 
response to requests from the government or
power companies

HR/Workforce

Purchased parts/
Raw materials

3 elements of
production

Risk factor

Natural disasters 
(earthquakes) 

l Reinforcement of office buildings (completed)
l Development of earthquake response manual, 
implementation of evacuation drills (once/year)
l Conducting of disaster prevention drills (once/year 
or more)

Fire

Workplace injury

Pandemic

l Risk assessment based on F-PES (Fire Prevention 
Evaluation System) (once/year)

l Risk assessment based on SES (Safety Evaluation 
System) (once/year)
l Assessment for health & safety management 
system (once/year)
l Development of flu response manual (FY09)

l  Assessment of earthquake preparedness of major 
suppliers located in high quake-risk areas (FY08)
l Planning to adopt damage reporting system on web 
base (FY10)
l Confirmation of BCPs to be implemented at time of 
disaster by suppliers in high quake-risk areas 
(FY11)
l BCP for parts exports to continue production at 
overseas plants (FY12)
l Same as on the left

l Same as on the left

l Requested suppliers to develop response manual 
coordinated with Nissan

Demand fluctuation

l Backup from other Nissan plants (as needed)
l Backup from other companies (as needed)
l Employment of short-term employees (as needed)

  Regular check of demand projection and supply 
capacity; implementation of measures

Machinery breakdown

Electric power shortage

Expansion of LCC-
manufactured parts

Decrease of skilled 
workers/experts

l Planning and implementation of training program at 
each plant to develop skilled workers (FY10)
l Global development of human resources through the 
Global Pilot Plant program (FY11)
l Development of experts to teach technical skills 
(planning and implementation from FY12) 

l Assessment of monozukuri ability before supplier 
sourcing and support for improvement activities
after sourcing
l Quality assessment at production preparation phase
l Quality check at mass production phase (action 
“Gate 1-3”)
l Establishment of organization for supplier risk 
management at operations in major LCCs (FY12)

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013 
44

4) supply Chain Continuity
control was enhanced as follows to prepare for increased supplier risk.
l response to suppliers’ financial risk 
1. risk assessment (annual)

in order to minimize the cost of risk, nissan adheres to the following 
global insurance management policy. this policy has provided appropriate 
coverage for damage resulting from the unpredictable and massive disasters 
that the world has seen in recent years.

n    Work with alliance partner renault to conduct financial assessments of 

n  predictable risks with low impact and high frequency

suppliers based on the latest data on a global basis

2. prompt decision on risk avoidance

n   prompt decision-making by a cross-functional committee based on risk 

assessment findings

n   thoroughgoing monthly management of risks for each supplier and 

anticipated expenditures

n   steady implementation of the above operational process

l response to suppliers’ disaster risk 
1. ensuring business continuity
in fiscal 2012, major efforts to cope with disaster risk in the supply chain that 
were continued from the preceding year included:

n  promoting visualization of the supply chain (enabling smooth initial 

response by ascertaining in advance the links between parts and the 
vehicles produced, as well as the attendant risks, through research of 
supply chain conditions)

n  following up on the Bcp established for suppliers
n  implementing checks of suppliers’ initial response process (making 
revisions through coordination among production, development and 
purchasing divisions)

2. Bcps for overseas operations
in fiscal 2012, nissan introduced measures taken in Japan to overseas 
operations besides thailand (north america, europe, china and india) and 
started to work on supply chain Bcps for those regions.

5) Risk Financing and Loss Prevention
1. global insurance management policy
nissan manages hazard risk on a global basis with risk financing techniques 
that combine self-retained risk with external risk transfer via insurance.

 retained risks up to an acceptable level on a consolidated basis by 
the company

n  Unpredictable risks with low frequency and high impact or shock value
 risks whose financial impact may exceed the acceptable level of self-
retention are transferred outside the company via insurance

2. global insurance programs
in order to minimize the cost of hazard risks and manage risks occurring 
globally and interdependently in a concentrated manner, global insurance 
programs have been established for main lines of insurance. the finance 
Department in the global Headquarters decides insurance conditions and 
structures, and negotiates directly with insurance companies for these global 
programs. the insurance companies are important strategic partners, and they 
are thus decided in consideration of risk spread and financial solvency.

the following risks are covered in this way:

n  property damage and business interruption by accidents

the program covers risks not only for property damage but also for 
business interruption and contingent business interruption due to 
accidents, taking into consideration the global expansion of the supply 
chain for products and parts. coverage limits are determined based on the 
probable maximum loss amount measured by third-party experts.

We achieved further improvement and optimization of insurance 
conditions by negotiating with insurance companies together with our 
alliance partner renault from fiscal 2011.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 201345

n  transportation and storage of vehicles and products for sales

this program covers risks relating to transportation and the supply chain 
for parts and products globally. By covering risks spread geographically 
under a global program, we can manage loss data on a global basis and 
ensure stability of insurance costs.

from fiscal 2011, this program was also combined with renault’s 

program for negotiating with insurance companies to achieve best 
possible results utilizing synergies of scale.

n  product liability

to manage this risk, we have insurance programs suitable for the legal 
systems and practices in each region. the programs are led by the global 
Headquarters in order to implement a consistent strategy globally.

n  indemnity liability for unanticipated accidents during operations or caused 

by owned or managed facilities (general liability)
While keeping in mind the legal systems and compensation criteria of 
various countries, a globally uniform program is being implemented to ensure 
consistent worldwide coverage and to achieve lower insurance costs.

3. Utilization of captive insurance company
for the purpose of more efficient self-retention on a consolidated basis for 
insurance programs other than general liability, nissan global reinsurance, a 
Bermuda-based captive insurance company (an insurance company of the 
nissan group) is utilized to reinsure a certain amount of risk for each of our 
global programs.

Utilization of a captive insurance company enables the following:

n  Helps to reduce insurance costs by obtaining the minimum

necessary insurance

n  each group company can obtain necessary coverage
n  can gather and analyze loss data below self-retained limit

4. Loss prevention activities
nissan conducts loss prevention activities to improve loss results and reduce 
the cost of premiums on an ongoing basis. since the global insurance 
programs have been introduced, loss prevention activities have been 
promoted more actively and globally to maintain low premium rates. examples 
of nissan’s loss prevention activities include conducting risk-engineering 
surveys and obtaining recommendations for safety from third-party experts, 
creating manuals for actions in the event of typhoons and constructing hail 
nets to prevent hail damage.

infoRMAtion SeCuRity

Nissan shares its Information Security Policy with group companies 
worldwide and implements necessary measures through the 
Information Security Committee, bolstering its capability to prevent 
information leaks and other such incidents. Furthermore, we carry out 
various in-house programs every year to thoroughly educate and 
motivate employees to uphold their responsibilities in this regard.

Protecting Personal Data and Reinforcing Information Security
nissan recognizes its social responsibility to properly handle customers’ 
personal information, in full compliance with Japan’s personal information 
protection act. We have set up internal systems, rules and procedures for 
handling personal data. all group companies in Japan are fully enforcing 
these processes.

moreover, nissan shares with group companies worldwide its 
information security policy as its basis to reinforce overall information 
security. our information security committee implements measures as 
necessary to further strengthen information security in order to prevent 
information leaks and other such incidents. to thoroughly educate and 
motivate employees to uphold their responsibilities in this regard, we institute 
regular in-house educational programs every year.

corporate governanceNISSAN MOTOR COMPANY ANNuAl RePORT 2013