Swedish entertainment provider company, Viaplay Group AB (publ), has expanded its reach beyond Nordic borders and is now catering to international audiences in Europe and beyond. The company's flagship service, Viaplay, offers a diverse range of online video streaming services, including live sports, all-time classic series, children's animation and original documentaries. Additionally, Viaplay Group AB (publ) operates various television channels, such as the popular TV3, TV6, and TV8, that cater to different demographics, ranging from young males to sports enthusiasts. The company also produces scripted content through its Viaplay Studios subsidiary. Viaplay Group AB (publ) has recently changed its name from the Nordic Entertainment Group AB (publ) to reflect its focus on its flagship offering. The Stockholm-based firm, established in 2017, has also diversified its services, offering advertising services on TV channels, radio stations, and streaming services.