Nucleus Financial Group PLC, a UK-based online wrap platform, is changing the game in the financial services industry. Launched in 2006 by seven financial adviser firms, Nucleus has set itself apart by prioritizing the adviser and client in their business model. They have opted for a client-aligned approach rather than a product-led one, with a focus on transparency and simplicity. This approach has earned them multiple awards and a reputation as an industry disruptor.