Ocado, the UK-based online grocery retailer, has become the largest of its kind in the world, boasting over 580,000 active customers. Established over 16 years ago, the company has an objective of providing customers with the best shopping experience, which in turn builds a strong business and delivers long-term value to shareholders. This is reflected in their unique, end-to-end operating solution for online grocery retail, which is based on their own proprietary technology and IP, suitable not only for their own business, but also for their commercial partners. The company was listed on the London Stock Exchange in 2010.