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OnTheMarket

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FY2020 Annual Report · OnTheMarket
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Annual Report 
and Consolidated 
Financial Statements

for the year ended  31 January 2020

Contents

Overview 

Highlights 

Chairman’s Statement 

Strategic Report 

Acting Chief Executive Offi cer’s Report 

Financial Review and Key Performance Indicators 

Risk Management and Principal Risks 

s172 Statement 

Governance 

Board of Directors 

Directors’ Report 

Corporate Governance Statement 

Directors’ Remuneration Report 

Directors’ Responsibilities Statement 

Independent Auditor’s Report to the Members of OnTheMarket plc 

Financial Statements 

Consolidated Income Statement 

Consolidated Statement of Financial Position 

Company Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Company Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements 

Company Information 

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

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Overview

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Highlights

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“Another year of strong operational progress positions the Company to 
capitalise on long-term growth opportunities”

Year ended 31 January

Group revenue
Adjusted EBITDA1
Operating loss
Loss after tax
Period-end net cash
ARPA2

Average branches listed
Total advertisers3 at 31 Jan
Traffi c/visits4
Average monthly leads per advertiser

2020

£18.8m
£(7.1)m
£(11.7)m
£(11.5)m
£8.7m
£122

12,497
13,364
237m
96

2019

£14.2m
£(11.7)m
£(14.5)m
£(14.5)m
£15.7m
£130

9,460
11,946
159m
55

Change

32%
£4.6m
£2.8m
£3.0m
£(7.0)m
£(8)

32%
12%
49%
75%

Leveraging unique agent-ownership model
 ● c.  65%  agent-owned  at  31  January  2020,  with  over 

3,000 shareholders operating c. 6,000 branches.

 ● Over  8,000  branches  under  paying  contracts5  at 

31 January 2020.

Progress with product roadmap, driven by 
technology 
 ● Successful rollout of suite of back-offi ce products and 
new value-add consumer-facing products in addition 
to  launch  of  new  homes  developments  to  address 
wider property market.

 ● Strategic 20% stake acquisition in Glanty Limited with 
“teclet” product supporting agents by automating the 
lettings process. 

Strategic and operational highlights 
post year-end

At 31 May 2020, total advertisers were 13,605 
and agent ownership remained c.65%
 ● Continued  growth  in  paying  customers,  with  over 

9,000 branches under paying contracts5.

 ● Shares to be issued alongside new contracts signed 
will further increase agent shareholder numbers.

Measures taken to mitigate impact of COVID-19 
and ensure ongoing support for agents 
 ● Protecting the health and jobs of staff through home 
working  and  selective  use  of  the  Coronavirus  Job 
Retention Scheme.

 ● Actions  taken  to  conserve  cash  and  protect  the 
business, including a 33% listing fee discount for full-
tariff  paying  customer  invoices  issued  in  the  three 
months starting April 2020. 

Net cash position
 ● As at 31 May 2020, the Group had net cash of £8.8m, 
and, excluding deferred creditor payments of £2.3m, 
no borrowings.

COVID-19 impact and current trading
 ● Trading in February and the fi rst half of March was in 

line with the Group’s expectations.

 ● However,  the  COVID-19  pandemic  and  subsequent 
government restrictions had an immediate impact on 
the ability of our customers to run their business, with 
transactions largely suspended.

 ● Since the partial relaxation of restrictions on 11 May, 
the Group has seen strong increases in weekly new 
instructions,  traffi c  and  leads  against  the  previously 
subdued levels. This is despite a substantial reduction 
in advertising expenditure.

 ● In  the  fi rst  week  of  June,  OnTheMarket.com  visits 
were up 260% compared with the trough experienced 
during lockdown and up c.15% versus the fi rst week in 
March, which was before the impact of the COVID-19 
crisis on the housing market.

 ● New  instructions  have  recovered  to  early  March 
levels,  whilst  stock  levels  are  up  as  the  backlog  of 
transactions takes time to complete.

OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

3

Highlights
Continued

Outlook

 ● Due to the continuing economic uncertainty, fi nancial 

guidance remains suspended.

 ● In  the  short-term,  revenues  will  be  reduced  by  the 
support  we  are  providing  our  customers  through  the 
discounts  we  have  offered  them.  Furthermore,  the 
pandemic  has  impacted  our  customer  recruitment 
and slowed the ongoing conversion of customers onto 
paying contracts.

 ● However,  the  recent  uplift  in  activity,  which  refl ects 
increased  brand  awareness,  is  encouraging  and  we 
remain  confi dent  that  we  have  the  right  strategy  to 
support our longer-term vision to become the portal of 
choice for agent customers and property-seekers alike.

1   Adjusted  EBITDA  is  defi ned  as  operating  loss  before  fi nance  costs, 
taxation,  depreciation,  amortisation,  share-based  payments,  specifi c 
professional fees and non-recurring items. 

2   Average  revenue  per  property  advertiser,  being  revenues  due  from 
property  advertisers  for  a  period  divided  by  the  average  number  of 
property  advertisers  for  that  period.  ARPA  presented  herein  is  the 
average of the monthly ARPAs for the year. 

3   Total advertisers are defi ned as the aggregate of estate and lettings agent 
branches and new homes developments listed at OnTheMarket.com.

4   Visits comprise individual sessions on OnTheMarket.com’s web based 
portal  or  mobile  applications  by  users  for  the  period  indicated  as 
measured by Google Analytics.

5   A  minority  of  paying  contracts  include  an  initial  free  period  before 

payment commences.

“We remain confident 
that we have the right 
strategy to support 
our longer-term vision 
to become the portal 
of choice for agent 
customers and property-
seekers alike.”

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Chairman’s Statement

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I am pleased to report OnTheMarket’s full year results to 31 January 2020.
The year presented a number of challenges as agents faced lower than usual 
transaction volumes, reduced lettings fee income, concerns over a possible 
recession and the uncertainty over Brexit and the UK political landscape.

A  key  strategic  objective  for  the  year  was  to  convert 
agents  who  had  previously  joined  us  on  introductory 
free  of  charge  contracts  onto  full-tariff  paying  contracts 
and as shareholders in the Company. Given the market 
backdrop,  this  proved  more  diffi cult  to  achieve  and  the 
Group had to adapt its offers accordingly. Nevertheless, 
at 31 January 2020 the Group had:

12,470 agent offi ces listed at 
OnTheMarket.com;

over 8,000 agent offi ces under 
paying contracts;

In  September  2019  we  also  broadened  our  advertiser 
markets  with  the  launch  of  new  homes  developments. 
At  31  January  2020  we  had  894  developments  listed, 
including  those  of  leading  developers  such  as  Barratt 
Developments PLC and Persimmon Plc.

This  progress  saw  us  increase  our  annual  revenues  by 
32% to £18.8m. 

In late December 2019, in line with our vision to provide 
additional  products  and  services  to  agents,  we  made  a 
strategic investment in Glanty Limited. Its initial product, 
“teclet”, an automated online lettings platform for agents, 
is  at  the  early  stages  of  rollout  but  has  been  very  well 
received by early adopters.

Following the UK general election in December 2019 and 
the  UK’s  withdrawal  from  the  EU  on  31  January  2020, 
underlying markets were showing signs of improvement 
that  we  believed  would  offer  the  platform  for  the  next 
stage in the Group’s development. However, the property 
market, like many other industries, has been faced with 
considerable challenges since the year-end, as a result of 
the COVID-19 pandemic. 

c.65% of  its shares under agent 
ownership; and

Governance

over 3,000 shareholder agent fi rms 
operating c.6,000 agent offi ces.

After the period end, we made changes to the Board that 
we  believe  will  best  enable  us  to  continue  our  progress 
as  a  strong,  agent-backed,  profi table  and  technology-
enabled business. 

On  9  March  2020,  the  Group  announced  that  Ian 
Springett, Chief Executive Offi cer, had left the business. 
The Board believed the time was right to appoint a new 
Chief Executive Offi cer to oversee the next stage in the 
development of the Group. The Board would like to extend 
its  thanks  to  Ian  for  his  contribution  to  OnTheMarket’s 
admission to AIM and its growth over the past few years.

OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

5

Chairman’s Statement
Continued

Chief Financial Offi cer Clive Beattie agreed to take on the 
additional role of Acting Chief Executive Offi cer while the 
Board conducted a formal process to appoint a permanent 
Chief Executive Offi cer. This process is ongoing, having 
been impacted by the restrictions on movements imposed 
in response to COVID-19. I would like to record my thanks 
to Clive for taking on this role and for all he has achieved 
to date under exceptionally challenging circumstances.

I  am  also  delighted  to  report  that  on  27  February  2020 
Rupert Sebag-Montefi ore joined as an independent Non-
Executive  Director  and  Chairman  of  the  Remuneration 
Committee.  Rupert  has  substantial  agency  experience, 
including over 20 years in board roles at Savills. Rupert 
brings a deep understanding of the property market and 
an invaluable insight into the perspective of estate agents 
and housebuilders.

COVID-19

In  March  2020,  the  reality  of  COVID-19  and  the 
implications for individuals, businesses and the economy 
began  to  be  felt.  First  and  foremost,  our  deepest 
sympathy goes out to those who have lost loved ones. 
Although it pales in comparison, the implications for the 
fi nancial  welfare  of  individuals  and  businesses  is  yet 
to  be  fully  understood.  Our  thoughts  are  with  all  those 
suffering on account of the crisis.

As  a  Company,  OnTheMarket  took  several  measures 
to  support  our  staff,  to  assist  our  agent  customers  and 
to  safeguard  our  business.  Whilst  the  property  market 
has  started  to  reopen,  we  are  continuously  monitoring 
the  situation  to  be  able  to  respond  to  any  changing 
circumstances.

I  am  proud  of  the  commitment,  professionalism  and 
support  that  my  colleagues  have  shown  in  what  have 
been extraordinarily diffi cult circumstances.

I  would  again  like  to  thank  all  of  them,  as  well  as  our 
shareholders, customers and suppliers for their continued 
hard work and support.

Christopher Bell
Non-Executive Chairman

10 June 2020

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Strategic 
 Report

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OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

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Acting Chief Executive Officer’s Report

It has been difficult to review the past year when life has changed so quickly 
and so fundamentally due to COVID-19. Nevertheless, the year to 31 January 
2020 was another year of operational progress by OnTheMarket, in what were 
challenging market conditions. I report on these matters below before returning 
to the current crisis and its implications. 

We have met or exceeded our expectations on operational 
KPIs for listing property advertisers, consumer traffi c and 
leads to our customers. It is particularly pleasing that we 
have  achieved  this  with  lower-than-planned  cash  burn. 
January 2020 saw the year ending very well, with record 
numbers for all three metrics.

Shares  issued  to  agents  are  typically  subject  to  lock-in 
arrangements  to  ensure  that  new  shareholders’  interests 
are closely aligned with those of all other agent and fi nancial 
investors and with the long-term success of the Group. 

Traffic, leads and consumer engagement

However,  as  we  announced  in  September  2019,  due  to 
market conditions, conversions of agents from short-term 
introductory free trial arrangements to long-term full-tariff 
paying contracts have been at a slower rate than originally 
planned. Further details are provided later in this report.

OnTheMarket.com is now fi rmly established as a market-
leading portal. At 31 May 2020, we had 13,605 estate and 
letting  agent  branches  and  new  homes  developments 
listed  at  OnTheMarket.com.  However,  there  remains 
signifi cant  potential  for  market  share  growth.  We  will 
look to capitalise on that opportunity through our majority 
agent  ownership  and  commitment  to  sustainably  low 
listing fees, aligned to fi rst-class service to customers and 
consumers, which provides a differentiated proposition.

Leveraging our unique agent-ownership 
business model

Agents are the lifeblood of all property portals, providing 
not only most of their income but also their essential and 
most valuable content - the property listings. As a portal 
founded  as  a  mutual  by  and  for  agents,  alignment  with 
agents’ objectives remains at the centre of our proposition.

OnTheMarket  provides  a  unique  opportunity  for  agents 
to participate in the equity value of their own portal. At 31 
May 2020, the Company remained c. 65% agent-owned, 
with  over  3,000  estate  and  lettings  agent  shareholders 
operating c.6,000 offi ces. 

The Group also has authority remaining to issue a further 
32  million  shares  to  recruit  new  property  advertisers  on 
paying contracts.

During the year, the Group continued to deploy signifi cant 
funds  to  multi-channel  marketing.  In  addition  to  paid 
search  and  other  digital  marketing,  we  ran  national  TV, 
radio  and  poster  advertising.  An  increasing  number  of 
visits and leads are generated by “free” activity, such as 
email marketing and organic search activity.

A key theme of our advertising is the “New & exclusive” 
properties  which  many  of  our  agents  choose  to  list 
at  OnTheMarket.com  in  advance  of  listing  them  on 
Rightmove or Zoopla. This proposition holds a signifi cant 
appeal  to  active  property-seeking  consumers,  who  are 
our  priority  target  audience,  as  they  in  turn  provide  our 
customers with the highest quality leads.

Traffi c  for  the  year  to  31  January  2020  was  up  49%  to 
237m  web  and  mobile  visits  (FY19:  159m),  including  a 
record month of over 30m in January 2020.

This  achievement  helped  deliver  a  record  number  of 
leads to our agent and new homes developer customers. 
Average  monthly  leads  per  advertiser  were  up  75%  to 
96  in  the  year  (FY19:  55).  Total  leads  in  January  2020 
were  up  52%  on  January  2019,  with  average  leads  per 
advertiser at 126. 

We  have  also  invested  in  continuously  improving  the 
quality of the user experience on the portal and consumer 
engagement  has  continued  to  grow.  As  an  indicator 
of  property-seeker  engagement, 
in  January  2020 
OnTheMarket sent over 140 million instant property alert 
emails to its registered users.

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Acting Chief Executive Officer’s Report 
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In  June  2018,  4  months  after  our  Admission  to  AIM, 
a  YouGov  survey  of  all  adults  recorded  our  prompted 
brand  awareness  at  19%.  Amongst  active  property-
seekers  (those  surveyed  who  had  moved  within  the 
prior  5  months  or  who  were  actively  looking  to  move), 
our prompted brand awareness was 27%. Following our 
marketing activities, in January 2020 our prompted brand 
awareness had jumped to 40% for all adults and to 49% 
for active “in market” property-seekers. 

Since  2018,  OnTheMarket  has  had  a  listing  agreement 
with  Facebook  Marketplace  whereby  all  our  customers 
can  have  their  sales  and  rental  properties  promoted  on 
Facebook  Marketplace  at  no  additional  cost. Along  with 
our  Country  Life  partnership,  this  integration  is  another 
way  in  which  we  are  increasing  the  exposure  of  our 
customers’  properties  and  generating  enquiries  from  “in 
market” property-seekers. 

Conversions and paying agents 

At  31  January  2020,  12,470  branches  were  listed  at 
OnTheMarket.com.  Over  8,000  branches  were  signed 
under paying contracts (including a minority on contracts 
with  an  initial  free  period  before  payment  commences). 
This had increased further to over 9,000 at 31 May 2020.

New homes and non-property advertisers

A key element of the Company’s stated growth strategy 
has been to address the wider property market, focusing 
initially on the new homes developer segment. We have 
built a dedicated sales team and have made strong and 
encouraging progress.

In September 2019, we announced that we had signed a 
portal listing and additional advertising products agreement 
with  Barratt  Developments  PLC,  Britain’s 
largest 
housebuilder.  During  the  year,  further  agreements  were 
signed with other housebuilders, including Persimmon Plc 
and Countryside Properties PLC. 

Continued  growth 
in  paying  agent  branches  on 
OnTheMarket.com  remains  a  priority  and  is  key  to  our 
future strategy and success.

At  31  January  2020,  894  developments  were  being 
displayed at OnTheMarket. This had increased to 1,258 
by 31 May 2020.

A specifi c priority in 2019/2020 was to convert agents who 
had  been  on  free  or  discounted  short-term  introductory 
contracts to full-tariff and share-based contracts. 

During  the  year,  agents  and  consumers  alike  faced 
many  well-documented  headwinds,  not  least  concerns 
over  Brexit,  the  economy  and  the  political  landscape. 
This  uncertainty  made  it  much  more  challenging  than 
anticipated to convert agents onto full-tariff contracts and 
we  introduced  a  number  of  initiatives  to  support  agents, 
including a pricing pledge not to increase full-tariff fees in 
2020 and a new range of shorter-term, lower cost contracts.

We have also introduced to non-property advertisers the 
opportunity to promote themselves and their products and 
services to our very large and growing audience of active 
and  engaged  property-seekers.  The  fi rst  sales  to  such 
advertisers took place late in the year, although this is not 
as yet a material contributor to Group revenues.

“The year to 31 January 
2020 saw the Group 
deliver a strong operational 
performance, which was 
particularly encouraging 
given the challenging 
property market
conditions.”

OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

9

 
Acting Chief Executive Officer’s Report 
Continued

Product development

Litigation update

In March 2019 we launched the fi rst release of our “Market 
Appraisal Guide” to support agents with intelligence and 
branded  materials  for  appraisal  meetings  with  clients. 
Accessible  via  OnTheMarket  Expert,  the  service  has 
been well received by our customers. 

Our Market Appraisal Guide was followed in September 
2019 by the launch of our new sales and lettings market 
intelligence  suite,  Market  Intel,  also  available  within 
OnTheMarket Expert at no additional cost. The new and 
enhanced  dashboard  calculates  competitor  rankings, 
displays market share performance by “patch” (location), 
property type or value and makes it easy for our customers 
to  see  how  their  properties  are  performing,  as  well  as 
checking phone and email leads. 

OnTheMarket  also  started  to  sell  new  value-adding 
products  to  enable  customers  to  boost  the  visibility  of 
their  brand  and  their  listings.  These  products,  including 
enhanced “Spotlight property” presentation and local area 
banners  on  our  portal  and  property  alerts,  are  bought 
separately from the contractual listing fee. 

As  previously  stated,  the  Group  has  continued  to  evaluate 
opportunities to acquire or partner with businesses, particularly 
in the area of property technology, which can offer solutions to 
current business problems faced by its customers.

In December 2019 we announced that OnTheMarket had 
made  a  strategic  investment  for  a  20%  share  in  Glanty 
Ltd  (“Glanty”),  the  owner  and  developer  of  ‘teclet’,  an 
automated  portal  for  the  lettings  industry,  designed  to 
reduce  overheads  and  maximise  effi ciencies  for  lettings 
agents.  OnTheMarket  also  agreed  an  option  to  acquire 
the  remaining  80%  of  Glanty.  OnTheMarket  intends 
to  work  with  Glanty  with  a  view  to  offering  ‘teclet’  and 
potentially further technology solutions to its customers.

Teclet: automated portal for the lettings industry

Following the judgement in the Group’s favour issued by 
the Competition Appeal Tribunal at the Court of Appeal in 
January 2019, the Group received payment in July 2019 
of  a  further  £1.1m  in  respect  of  cost  recoveries  relating 
to  the  litigation  between Agents’  Mutual  and  Gascoigne 
Halman and Connells Limited. 

I am pleased to report that in March 2020 we announced 
that  an  out  of  court  settlement  had  been  concluded 
between  Agents’  Mutual  and  Gascoigne  Halman  and 
Connells  Limited.  The  agreement,  the  terms  of  which 
are confi dential, ends all litigation proceedings between 
the parties.

Post period end developments

The UK agency market was under considerable pressure 
during  much  of  the  year  to  31  January  2020  from  the 
uncertainty caused by a number of economic and political 
factors.

However,  the  housing  market  responded  positively  with 
a  so-called  “Boris  Bounce”  to  the  result  of  UK  general 
election in December 2019 and to the removal of some 
of the Brexit uncertainty with the UK’s exit from the EU on 
31 January 2020. 

Trading in February and the fi rst half of March was in line 
with  the  Group’s  expectations.  However,  the  COVID-19 
pandemic and the government’s self-isolation and social 
distancing restrictions had an immediate and substantial 
impact on the ability of estate and lettings agents to run 
their business. During the lockdown, transactions in the 
property market were largely suspended. 

To mitigate the impact, the Company announced a series 
of  measures  to  provide  value  and  support  to  agents,  to 
safeguard  jobs  within  the  Group  and  to  conserve  cash. 
These measures included:

● a 33% discount of fees to agents for 3 months from 
April 2020. This reduces the cash fl ow pressure facing 
agents and is being given to all OnTheMarket agent 
customers on full-tariff listing agreements;

● selective  furloughing  of  staff  under  the  Coronavirus 
Job  Retention  Scheme,  whilst  maintaining 
the 
Company’s core operational service levels, sales and 
IT capacity;

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OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Acting Chief Executive Officer’s Report 
Continued

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 ● a  voluntary  waiver  of  20%  of  remuneration  for  3 
months  by  the  Board,  the  executive  management 
and  the  majority  of  other  employees  who  continued 
to work remotely;

Based  upon  these  analyses,  the  Directors  have  a 
reasonable  expectation  that  the  Group  has  adequate 
fi nancial  resources  to  continue  its  operations  for  the 
foreseeable future.

 ● a reduction in temporary and sub-contracted IT workers;

Outlook

 ● the curtailment of discretionary marketing; and 

 ● agreements  with  trade  creditors  and  with  HMRC  to 

defer payments due.

The  measures  the  Group  took  were  designed  to  allow 
revenues  to  cover  ongoing  costs,  whilst  rescheduling 
certain creditor payments to conserve cash in the short-
term  so  as  to  enable  the  Group  to  provide  its  agent 
support measures. 

In the short-term, revenues will be reduced by the discount 
the  Group  offered  to  its  paying,  full-tariff  customers. 
In  addition,  the  impact  of  the  crisis  on  our  customers 
and  potential  customers  has  understandably  curtailed 
customer recruitment and slowed the ongoing conversion 
of customers onto paying contracts.

The  objective  of  the  mitigating  actions  was  to  conserve 
cash, through managing future expenditure commitments 
to  be  lower  than  anticipated  revenues,  until  there  was 
greater  clarity  on  the  full  impact  of  COVID-19.  These 
actions  seek  to  position  the  Group  to  be  able  to  invest 
once more in business growth once underlying property 
markets recover.

Cash position

As  at  31  May  2020,  the  Group  had  cash  of  £8.8m  and, 
excluding  deferred  creditor  payments  of  £2.3m,  no 
borrowings.  The  Directors  have  prepared  and  reviewed 
cash  forecasts  and  projections  for  the  Group  for  the 
next  12  months  in  light  of  the  potential  ramifi cations  for 
Group revenues due to the COVID-19 crisis, among other 
factors.  They  have  also  conducted  sensitivity  analyses 
and  considered  scenarios  where  the  impact  on  future 
revenues  is  more  signifi cant  and  more  sustained  than 
currently  experienced  or  anticipated,  together  with  the 
mitigating actions they may take in such circumstances.

for  our  customers  and 

The impact of COVID-19 has given rise to a challenging 
operating  environment 
for 
ourselves. We acted quickly and decisively to ensure the 
safety  and  wellbeing  of  our  colleagues.  We  have  also 
taken  measures  we  believe  are  necessary  to  weather 
the immediate crisis and to position us to come through 
ready to deliver a market-leading, fairly priced portal for 
the benefi t of our customers and shareholders.

As a result of the ongoing uncertainty, it remains too early 
to give guidance on the full potential impact of COVID-19 
on  the  Group.  Whilst  the  government  has  relaxed 
restrictions to allow property transactions to complete, it is 
too early to assess the full impact of changes in consumer 
behaviour.  Our  fi nancial  guidance  therefore  remains 
suspended until greater clarity exists.

for  success.  Notwithstanding 

For  property  portals,  agents  provide  the  core  content 
required 
the  current 
uncertainties, we believe the property market will recover, 
as demand for houses continues to outstrip supply. As it 
does, with our differentiated proposition through majority 
agent  ownership,  and  with  the  continued  support  of 
agents,  we  believe  we  are  well  placed  to  enjoy  growth 
and  to  deliver  long-term  value  to  all  our  shareholders, 
agents and fi nancial investors.

One  constant  during  the  current  crisis  has  been  the 
dedication,  professionalism  and  commitment  of  my 
colleagues.  I  am  especially  grateful  to  them  for  the 
support they have given to the Company and to me during 
these times of unprecedented challenges. It is a privilege 
to  make  this  report  on  their  behalf  and  their  talent  and 
attitude bode extremely well for the future of the Group.

Clive Beattie 
Acting Chief Executive Offi cer

10 June 2020

OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

11

 
Financial Review and Key Performance Indicators

During the year ended 31 January 2020 the Group’s primary focus was on 
converting to paying contracts those agents who joined initially under free, 
short-term introductory trial offers. 

In  the  second  half,  the  Group  also  began  listing  the 
properties and development sites of housebuilders, a key 
customer target market.

Group operational KPIs were as follows:

 ● average monthly ARPA £122 (2019: £130);

As  a  result,  we  saw  an  increase  in  revenues  and  an 
increase in advertisers listing at OnTheMarket.com. 

 ● average  branches  listing  during  the  year  12,497 

(2019: 9,460); 

The Group delivered revenue of £18.8m in the year ended 
31 January 2020, a 32% increase (2019: £14.2m), and an 
adjusted operating loss of £9.2m (2019: £13.6m).

At  31  January  2020,  the  Group  had  net  cash  of  £8.7m 
(2019: £15.7m). It had £8.8m of net cash at 31 May 2020 
and, excluding deferred creditor payments of £2.3m, no 
borrowings. 

The  reported  operating  loss  of  the  Group  was  £11.7m 
(2019: £14.5m) and is further analysed as follows: 

Reconciliation of operating loss to adjusted operating loss:

Operating loss

Adjustments for:

Share-based management incentives (note 22)

Professional fees (note 6)

Share-based agent recruitment charges (note 6)

Adjusted operating loss

The loss per share in the year was 17.99p (2019: 24.02p).

 ● total visits 237.0m (2019: 158.9m); and

 ● total  advertisers  (estate  and  letting  agent  branches 
and  new  homes  developments)  at  31  January  2020 
were  13,364  (12,470  and  894  respectively)  (2019: 
11,946 and nil respectively)

The  Group’s  fi nancial  performance  is  presented  in  the 
Consolidated  Income  Statement  on  page  33. The  loss  for 
the year attributable to the owners of the Group was £11.5m 
(2019: £14.5m).

Administrative  expenses  in  2020  were  £28.0m  (2019: 
£27.8m),  consisting  primarily  of  staff  costs  and  marketing 
expenditure.  Marketing  expenditure  was  £12.0m  (2019: 
£14.9m), whilst staff costs (including temporary workers and 
consultants) increased to £11.9m (2019: £8.8m).

2020
£’000

(11,688)

355

1,233

921

(9,179)

2019
£’000

(14,544)

(257)

597

565

(13,639)

12

OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

 Financial Review and Key Performance Indicators 
Continued

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Professional fees of £1.3m (net of costs of £1.1m awarded) 
were  incurred  in  the  year  (2019:  £0.6m  net  of  costs  of 
£0.2m awarded), predominantly in relation to the litigation 
with Gascoigne Halman Limited (see note 6).

An  agent  recruitment  charge  of  £0.9m  (2019:  £0.6m) 
was  incurred  in  relation  to  share-based  charges  arising 
on the issue of shares to certain new and existing agents 
following them having earlier signed new long-term listing 
agreements to advertise all of their UK residential sales and 
letting properties at OnTheMarket.com.

During the year there arose a non-cash charge of £0.4m 
in  relation  to  share  option  awards  made  to  employees 
(2019: non-cash credit of £0.3m). Further details on options 
awarded, exercised and forfeited are set out in note 22.

Receivables  increased  to  £6.1m  as  at  31  January 
2020  (2019:  £3.3m),  mainly  as  a  result  of  prepayments 
recognised  for  agent  shares  issued.  Details  on  the 
accounting treatment are set out in note 2.18. 

Trade and other payables as at the year-end increased to 
£6.8m (2019: £4.7m) mainly as a result of an increase in 
listing fees billed in advance, an increase in trade payables, 
including payables resulting from work related to the now 
settled  litigation,  and  the  deferred  consideration  due 
following the Company’s investment in Glanty Limited. 

In  December  2019,  the  Group  made  an  investment  of 
£1.0m  (including  capitalised  costs  of  acquisition)  for  a 
20% share in Glanty Limited, the owner and developer of 
an automated portal for the lettings industry called “teclet”. 
This has been recognised as an investment in an associate 
(see note 17). The arrangements also give the Group a call 

option to acquire the remaining 80% which expires on 23 
March 2021, as well as a put option to sell the 20% to an 
existing shareholder in Glanty Limited for £0.8m.

Alongside the investment, the Group raised £3.4m gross by 
way of a placing of new ordinary shares to investors.

Intangible  assets  increased  to  £4.7m  (2019:  £3.9m),  due 
to the capitalisation of staff and consultant costs incurred in 
the ongoing development of OnTheMarket.com.

Following  the  implementation  of  IFRS  16,  the  Group 
recognised  a  right-of-use  asset  of  £0.4m  (2019:  £nil) 
in  relation  to  its  leased  motor  vehicles.  A  depreciation 
charge of £0.2m (2019: £nil) was recognised in the income 
statement for FY20 (see notes 2.5 and 14).

At the end of the year, the Statement of Financial Position 
showed  total  assets  of  £21.0m  (2019:  £23.0m)  and  total 
equity of £13.0m (2019: £17.3m). 

During the year the Group had a number of customers who 
continued not to pay their contractually committed listing fees, 
the majority under contracts that expired on 25 January 2020. 
The majority of these had chosen to breach the One Other 
Portal  rule  in  their  listing  agreements  and  their  properties 
were  removed  from  the  portal  some  time  ago.  Under  IFRS 
15  these  amounts  are  not  recognised  as  revenues.  The 
Company  continues  to  engage  with  these  customers  and 
to  seek  either  payment  of  fees  outstanding  or  to  reach  a 
compromise  position  such  that  historic  debts  are  held  in 
abeyance  and  potentially  waived  in  the  future  in  return  for 
entering, and honouring, a new long-term listing agreement 
with the Company. As at 31 January 2020, net unrecovered 
cash amounted to approximately £5.2m (2019: £6.8m).

Key Performance Indicators 

ARPA

(2019: £130)

Total advertisers 
(estate and letting agent branches 
and new homes developments) 

13,364

£122 

Visits to 
OnTheMarket.com
(2019: 158.9m)

237.0m

Average branches 
listing 
(2019: 9,460)

12,497 

OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

13

 
 
Risk Management and Principal Risks

The Board assumes responsibility for risk management and the effective 
and appropriate delegation of responsibilities in this regard. Risks and risk 
management are subject to regular review by the Board.

The key risks, other than fi nancial risks discussed in note 20, that the Group is exposed to include: 

Risk

Commercial

COVID-19

Competitive portal 
industry

Changes to the UK 
residential property 
market

Description

Monitoring and mitigation

to 

led 

The  coronavirus  crisis  has 
the 
introduction  of  restrictions  on  movements 
and  physical  interaction.  As  a  consequence, 
the  ability  of  property  professionals  and 
consumers 
to  undertake  routine  property 
visits and transactions has been considerably 
curtailed.  Whilst  the  UK  government  has 
introduced  fi nancial  support  measures,  the 
impact  on  our  customers’  revenues  has 
been  substantial.  Although  the  restrictions 
have  been  partially  relaxed,  it  is  too  early  to 
say  what  the  full  consequences  for  the  UK 
property market may be. Some agents may be 
unwilling or unable to pay fees to the Group, 
which  may  make  it  diffi cult  for  the  Group  to 
maintain or grow its revenues. 

Furthermore, it is uncertain whether there will 
be  a  recurrence  of  the  COVID-19  pandemic, 
with restrictions re-imposed at a future date.

The UK property portal market includes large, 
established  and  well-resourced  competitors, 
as  well  as  new  and  potential  new  entrants 
looking  to  disrupt  the  market  with  new  and 
evolving  business  models.  Competition  from 
these,  or  the  reversal  in  trends  such  as  the 
move to online digital advertising, may impact 
the Group’s ability to retain its customers or to 
win new customers.

The  Group  derives  its  revenues  from  the  UK 
residential  property  market,  and  the  Group’s 
principal  business  is  to  derive  revenues  from 
customers,  which 
include  estate  agents, 
letting  agents  and  new  homes  developers, 
who  pay  listing  fees  to  market  their  property 
listings  and  services  on  the  Group’s  online 
portal  OnTheMarket.com.  As  such,  the  Group 
may  be  adversely  affected  by  factors  outside 
its  control,  which  may  reduce  the  advertising 
spend of its customers, and/or by changes in the 
United  Kingdom’s  residential  property  market, 
which  may  cause  a  lower  volume  of  property 
transactions  and/or  a  lower  number  of  estate 
agents, letting agents and new home developers 
seeking to use the Group’s services.

•   Regular  management  and  Board  meetings  to 
discuss and implement appropriate responses in 
a rapidly changing environment.

•   Offering  customers  discounts  to  help  protect 

their businesses.

•   Offering competitive pricing and value for money 
to  provide  a  lower  cost  marketing  channel 
to  customers  in  these  extremely  challenging 
circumstances.

•   Offering new contracts to agents alongside share 
offers  to  grow  our  agent  shareholder  base  and 
allow the agency industry to support its portal.

•   Use  of  UK  government  fi nancial  support 
packages, 
the  Coronavirus  Job 
Retention  Scheme  and  the  deferral  of  tax 
payments.

including 

•   Curtailing  costs  in  the  short  term,  including 
discretionary  marketing  expenditure,  seeking 
to  conserve  cash,  maintain  future  expenditure 
commitments to be lower than anticipated revenues 
and enable the Group to weather the crisis.

•  Offering competitive pricing and value for money.

•   Strengthening 

the  brand  and  profi le  of 
OnTheMarket.com  and  increasing  consumer 
traffi c 
to  provide 
increasing value to customers.

through  marketing  spend 

•   Maintaining  strong  agent  support 

through 
shareholdings,  fair  pricing  and  developing  new 
and value-added products and services.

•   Offering  competitive  pricing  and  value  for  money 
to  provide  a  lower  cost  marketing  channel  to 
customers if their markets and revenues are weak.

•   Adopting  revenue  models  that  do  not  depend 
directly  on  volumes  or  prices  in  the  underlying 
customer markets.

•   Strengthening 

the  brand  and  profi le  of 
OnTheMarket.com  and  increasing  consumer 
traffi c 
to  provide 
increasing value to customers.

through  marketing  spend 

14

OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

Risk Management and Principal Risks
Continued

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Risk

Description

Monitoring and mitigation

Commercial

Conversion of agents 
to paying contracts

The  Group’s  strategy  is  to  convert  those 
agents  who  initially  joined  under  short-term 
introductory  trial  offers  to  paying  contracts 
and, over time, to full-tariff contracts, when the 
value of the offering has been demonstrated. 
The  Group  may  be  unable  to  convert  agents 
to full-tariff contracts in the numbers or at the 
speed  it  wishes  due  to  a  range  of  factors, 
which  may  reduce  revenues  and  customer 
numbers.

Recruitment of 
agents as share-
holders

The Group’s policy of issuing shares to estate 
agents  alongside  new  listing  agreements  to 
generate  a  signifi cant  and  dispersed  share-
owning  estate  agency  paying  customer  base 
may  not  be  successful  or  may  give  rise  to 
greater than anticipated dilution.

•   Continuing to invest in marketing and people to 
provide  a  fi rst-class  portal  service  to  property-
advertising customers and the property-seeking 
public.

•   The commitment to charging property advertisers 

sustainably fair prices.

•   Monitoring  and  developing  the  value  of  the 
offering 
to  property-advertising  customers, 
seeking to increase leads through investment in 
marketing,  increasing  the  number  of  properties 
listed  on  the  portal  and  widening  distribution 
channels.

•   Developing  new  products  and  services  to  offer 
greater value to property-advertising customers.

•   Investment  in  marketing  and  growth  in  traffi c 
to 
the  OnTheMarket.com  portal  provides 
reassurance  on  value  for  money  to  paying 
customers.

•   Growth  in  agents  listing  underpins  the  longer-

term success of OnTheMarket.com.

•   Offering  competitive  pricing 

to  provide  an 
incentive  for  agents  to  support  the  Company’s 
longer-term success.

Reputational

Brand strength

A strong brand and reputation are vital to the 
Group’s  growth  strategies.  Brand  strength 
and  awareness  are  important  to  drive  end 
user traffi c to OnTheMarket.com which in turn 
should underpin the retention and recruitment 
of advertising customers. Any damage to the 
Group’s  brand  might  reduce  traffi c  and  deter 
customers  from  joining  or  from  renewing 
contracts.

•   Investment 

in  brand  development 

through 

marketing spend.

•   Regular risk review and oversight from the Board 

and senior management.

•   Instilling  a  culture  based  on  ethical  behaviour 
and  commitment  to  the  customer  and  website 
users throughout the workforce.

Human resources

COVID-19

Employees may be affected by COVID-19 and 
either fall ill themselves or be unable to work 
whilst caring for others.

Employees

The  Group’s  operations  are  dependent  on 
the  experience,  skills  and  knowledge  of  its 
executive  offi cers  and  on  its  ability  to  attract 
and  retain  talented  employees.  Should  key 
employees  leave  the  Group,  or  should  the 
Group  be  unable  to  recruit  new  staff  with 
the  required  capabilities,  it  may  be  unable  to 
deliver its strategy for growth.

•   Prioritising 
colleagues.

the  health  and  safety  of  our 

•   Permitting  home  working  to  restrict  travel  and 

facilitate self-isolation.

•   Implementing suitable health and safety procedures 
and  providing  PPE  once  it  is  appropriate  to  ask 
employees to return to the offi ce.

•   Allowing  all,  and  particularly  those  who  are  in 
more vulnerable categories, to work remotely for 
an extended period.

•  Instilling a strong team culture within the Group.

•   Management has signifi cant experience in building 

teams and integrating new team members.

•   Providing  competitive  compensation  packages, 

which vest over time to encourage retention.

OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

15

 
 
Risk Management and Principal Risks
Continued

Risk

IT/Data

Security breaches

Data

Description

Monitoring and mitigation

The  Group’s  information  technology  systems 
may  be  impacted  by  breaches  of  security  or 
may fail, or the transmission of property listings 
data from agents may be disrupted or impaired, 
with  material  negative  consequences  for  the 
Group.

The Group processes personal data as part of 
its business. There is a risk that this data could 
become public if there were a security breach 
at the Group or third party service providers in 
respect of such data and the Group could face 
liability under data protection laws.

•   Maintenance  of  up  to  date  security  measures 

and regular review.

•  Regular security testing of IT systems.

•   Provision of appropriate staff training and access 

levels.

•   Testing  of  builds  against  the  latest  web  app 

security threats.

•   All  infrastructure,  devices  and  laptops  that  touch 
personal data are encrypted in transit and at rest.

•   The Company’s email and document storage are 

encrypted in transit and at rest.

•   Personal 

information 

is  anonymised  and 

pseudonymised where reasonably needed.

•  Staff are trained on handling personal information.

The  General  Data 
Protection Regulation 
(“GDPR”)

GDPR  came  into  force  on  25  May  2018. 
Failure  to  comply  with  GDPR  could  result  in 
the Group being liable under GDPR, including 
for fi nes.

•   OnTheMarket  has  policies,  procedures,  and 
security  in  place  to  protect  personal  data  in 
accordance with applicable data protection laws, 
including GDPR.

•   OnTheMarket  has  an  ongoing  programme  of 

security by design.

Economic

Recession

The  full  implications  of  COVID-19  on  the 
state of the UK economy are as yet unknown. 
Political  factors  such  as  trade  negotiations 
following Brexit may also give rise to adverse 
economic impacts.

•   Regular  management  and  Board  meetings  to 
discuss  and  implement  appropriate  responses  to 
any changes.

•   Offering  competitive  pricing  and  value  for  money 
to  provide  a  lower  cost  marketing  channel  to 
customers if their markets are weak.

16

OnTheMarket plc  Annual Report and  Consolidated Financial Statements 2020

s172 Statement

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The Board has a duty under s172 of the Companies Act 
2006  to  promote  the  success  of  the  Company  for  the 
benefi t of its members as a whole. All decisions are made 
with this objective and the Board considers the long-term 
implications of its actions.

The  Group  has  a  continuous  stakeholder  engagement 
programme  in  which  both  Executive  and  Non-Executive 
Directors  participate  to  ensure  the  Board  is  aware  of 
stakeholder interests.

The Group is mindful of its role within its local communities 
and seeks to minimise the impact of its operations on the 
environment and to be a good neighbour. 

The  reputation  of  the  Group  and  its  brand  image  are 
considered  by  the  Board  to  be  critical  to  its  success. 
As  such  the  Board  promotes  a  culture  and  workplace 
that  demonstrate  integrity  and  where  all  employees 
are  encouraged  to  perform  in  line  with  best  business 
practices. 

The Group believes its employees are its greatest asset 
and it seeks to establish policies that provide a working 
environment that is safe, enjoyable and rewarding.

Overall,  in  considering  and  taking  decisions  the  Board 
seeks to act in the best interests of the business and all 
its stakeholders, treating all members fairly.

Critical  to  the  success  of  the  Group  is  its  long-term 
relationship  with  agents  and  new  homes  developers 
as  they  represent  our  suppliers  and  customers,  as  well 
as  being  in  many  cases  our  shareholders.  The  Board 
believes the decisions it has made have been appropriate 
both to support these stakeholders and to foster stronger, 
long-term relationships with them. 

On behalf of the Board

Clive Beattie 
Acting Chief Executive Offi cer

10 June 2020

“Being majority
agent-owned, our 
interests and those of 
our agent customers 
are one and
the same.”

OnTheMarket  plc  Annual Report and  Consolidated Financial Statements 2020

17

 
 
Governance

18

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Board of Directors
year ended 31 January 2020

Christopher Bell 
Non-Executive Chairman
Chris  joined  OnTheMarket  as  its  Non-Executive  Chairman 
in  October  2017  as  the  Group  prepared  for  its  proposed 
placing  and  admission  to  AIM.  He  has  considerable  listed 
board  experience  across  a  range  of  sectors.  Chris  has, 
since 2015, been Senior Independent Director for The Rank 
Group Plc, where he also serves on the Audit Committee, the 
Nominations Committee, the Remuneration Committee and 
the Responsible Gambling Committee. 

As  Non-Executive  Chairman  of  three  other  AIM-listed 
companies, he took both XL Media plc and TechFinancials, 
Inc to market and has since May 2018 chaired Team17 Group 
plc. He resigned from TechFinancials, Inc in March 2020.

Christopher  joined  Ladbroke  Group  plc  in  1991,  becoming 
Managing Director of its Racing Division in 1995. In 2000, he 
became Chief Executive of Ladbrokes Worldwide and joined 
the  Board  of  the  rebranded  Hilton  Group  plc,  becoming 
Chief  Executive  of  Ladbrokes  plc,  following  the  sale  of  the 
Hilton  International  Hotel  division,  until  2010.  He  has  also 
served as Non-Executive Director at Spirit Pub Company plc 
(from 2011 to 2015) and as Senior Independent Director at 
Quintain Estates and Development plc (from 2010 to 2015). 
Prior to joining Ladbrokes plc (formerly Hilton Group plc and 
Ladbrokes  Group  plc),  Christopher  held  senior  marketing 
positions at Allied Lyons plc.

Clive Beattie 
Chief Financial Offi cer and Acting Chief Executive Offi cer
Clive  joined  the  business  in  March  2017.  Having  qualifi ed 
as  a  chartered  accountant  with  PriceWaterhouse  he  spent 
12  years  working  in  investment  banking  with  UBS  before 
working  six  years  at  ThruVision,  a  security  technology 
business,  initially  as  CFO  and  then  also  as  CEO.  Clive 
then  spent  three  years  as  CEO/CFO  at  Croft  Associates, 
a  business  specialising  in  containers  for  the  transport  and 
disposal of radioactive materials.

Helen Whiteley 
Commercial Director
Helen joined Agents’ Mutual in August 2013, having previously 
been  Sales  &  Marketing  Director  and  part  of  the  founding 
management team at PrimeLocation.com. Helen began her 
career at Citibank and later joined Lombard Bank, where, as 
Marketing Director, she developed the Lombard Direct brand 
with  national  TV,  press  and  direct  marketing  campaigns  to 
achieve a market-leading position. Helen has been central to 
the planning, development and growth of OnTheMarket.com, 
with responsibility for sales, member relations and marketing. 

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Ian Francis 
Non-Executive Director
Ian  joined  OnTheMarket  as  a  Non-Executive  Director  in 
October  2017  as  the  Company  prepared  for  its  proposed 
placing and admission to AIM. Ian has extensive listed board 
experience both from his executive career as a senior audit 
partner with Ernst & Young and from his subsequent roles. He 
served as Independent Non-Executive Director at Southern 
Water from September 2018 to February 2019.

He  was  appointed  to  the  board  of  Paysafe  Group  plc 
(previously  Optimal  Payments  plc)  in  2010  as  a  Non-
Executive  Director  and  served  as  Chairman  of  the  Audit 
Committee until its sale in December 2017.

He  also  served,  from  2009  to  2014,  as  a  Non-Executive 
Director  of  Umeme  Limited,  the  privatised  national  power 
distribution  company  of  Uganda,  which  was  listed  on  the 
Uganda  and  Nairobi  Securities  Exchanges  in  2012.  Ian 
established and chaired Umeme’s Audit Committee.

Prior  to  this,  he  was  a  senior  audit  partner  with  Ernst  & 
Young  London  until  2009,  specialising  in  FTSE-listed  and 
multinational companies.

Ian is also an active mentor at Board Mentoring, supporting 
executive  and  non-executive  directors  stepping  into  new 
situations and roles.

Rupert Sebag-Montefiore
Non-Executive Director
Rupert  joined  OnTheMarket  as  a  Non-Executive  Director 
in  February  2020.  Rupert  has  extensive  Board  experience 
at  both  listed  and  private  companies.  He  is  currently  a 
Non-Executive  Director  at  Clarion  Housing  Association 
(the  UK’s  largest  housing  association)  and  Pigeon  Land 
Limited  (a  development  land  promotion  company).  Prior  to 
this  he  was  on  the  Savills  plc  main  Board,  followed  by  the 
Group Executive Board, for 21 years. His roles included CEO 
of Savills’ principal UK subsidiary for 12 years and Head of 
Global Residential.

He has also previously served as Non-Executive Chairman 
of  Fastcrop  plc,  which  operated  the  property  web  portal 
PrimeLocation,  as  Non-Executive  Director  of  Adventis, 
a  marketing  company,  during  its  fl otation  on  AIM,  and  as 
Chairman of the Finance Committee for a university. Rupert 
now  sits  on  a  number  of  external  investment  committees, 
including Christ Church College at the University of Oxford, 
is  a  Trustee  of  the  Orchestra  of  the Age  of  Enlightenment 
and chairs the property companies for the private offi ce of a 
European family.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

19

Directors’ Report
year ended 31 January 2020

The Directors present their report together with the fi nancial 
statements for the year ended 31 January 2020.

Directors’ interests

Principal activities

The  principal  activity  of  OnTheMarket  plc  (the  “Company”) 
during the period was that of a holding company. The principal 
activity of the subsidiaries (which together with the Company 
form  the  “Group”)  in  the  year  under  review  was  that  of 
providing online property portal services to businesses in the 
estate  and  lettings  agency  industry  under  the  trading  name 
of  OnTheMarket.com.  In  operating  the  OnTheMarket.com 
website and associated apps, the Group seeks to provide the 
best  online  advertising  environment  for  agents  to  showcase 
their clients’ properties and the best property search experience 
for property-seeking consumers.

The  Directors  consider  the  principal  place  of  business  to  be 
2-6 Boundary Row, London SE1 8HP.

Results and dividends

An analysis of the Group’s performance is contained within 
the  Strategic  Report.  The  Group’s  income  statement  is  set 
out on page 33 and shows the result for the year.

No  dividends  were  proposed  or  paid  (2019:  £nil)  to  the 
holders of ordinary shares during the year.

Directors

The  Directors  who  held  offi ce  during  the  year  or  up  to  the 
date of signature of the fi nancial statements were as follows:

 ● Clive Beattie
 ● Ian Springett (resigned 9 March 2020)
 ● Helen Whiteley
 ● Christopher Bell
 ● Ian Francis
 ● Rupert Sebag-Montefi ore (appointed 27 February 2020)

Political and charitable donations

The  Group  made  no  charitable  donations  during  the  year 
(2019: £nil).

The  present  membership  of  the  Board,  together  with 
biographies of each Director, is set out on page 19.

All of these Directors served during the year, save for Rupert 
Sebag-Montefi ore, who was appointed on 27 February 2020. 
Directors’ interests in shares in the Company are set out in 
the Directors’ Remuneration Report.

Directors’ third party indemnity 
provisions

The Group maintains appropriate insurance to cover directors’ 
and  offi cers’  liability.  The  Group  provides  an  indemnity  in 
respect of all the Group’s directors. Neither the insurance nor 
the  indemnity  provides  cover  where  the  Director  has  acted 
fraudulently or dishonestly.

Employees

The Group believes in valuing a diverse workforce. It is our 
policy  to  provide  employment  equality  to  all,  irrespective 
of:  gender,  sexual  orientation,  race,  ethnic  or  national 
origins, nationality, colour, disability, gender reassignment, 
religion or belief, marriage or civil partnership, pregnancy 
and  maternity  or  age.  All  job  applicants,  employees  and 
others who work for us will be treated fairly and will not be 
discriminated against on any of the above grounds.

Going concern

The  Group  made  a  loss  after  tax  for  the  year  of  £11.5m 
(2019: £14.5m) and as at 31 January 2020 the Group had a 
net cash balance of £8.7m (2019: £15.7m). At 31 May 2020, 
the Group had a net cash balance of £8.8m and, excluding 
deferred creditor payments of £2.3m, no borrowings.

In March 2020, the Group took actions to reduce costs and 
conserve  cash  in  light  of  the  actual  and  anticipated  impact 
of the coronavirus crisis. Short-term revenues were reduced 
by  a  discount  the  Group  offered  to  its  paying,  full-tariff 
customers.  Further  details  on  this  and  the  corresponding 
actions taken to reduce costs are set out in the Acting Chief 
Executive  Offi cer’s  Report.  The  objective  of  those  actions 
was to conserve cash through managing future expenditure 
commitments  to  be  lower  than  anticipated  revenues,  until 
there  was  greater  clarity  on  the  full  impact  of  COVID-19. 
Cash management has to date met internal expectations.

20

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Directors’ Report
Continued

The  Directors  have  prepared  and  reviewed  cash  forecasts 
and  projections  for  the  Group  for  the  next  12  months  in 
light  of  the  potential  ramifi cations  for  Group  revenues 
due  to  the  COVID-19  crisis,  among  other  factors.  They 
have  also  conducted  sensitivity  analyses  and  considered 
scenarios  where  the  impact  on  future  revenues  is  more 
signifi cant  and  more  sustained  than  currently  experienced 
or anticipated, together with the mitigating actions they may 
take in such circumstances, such as a reduction in budgeted 
discretionary  expenditure,  a  signifi cant  proportion  of  which 
relates to advertising and marketing cost that can be reduced 
materially at short notice.

Based  upon  these  projections  and  analyses  the  Directors 
have a reasonable expectation that the Group has adequate 
fi nancial  resources  to  continue  its  operations  for  the 
foreseeable  future  and  to  be  able  to  meet  its  debts  as  and 
when they fall due. 

In the light of this, the Directors consider the going concern 
basis to be appropriate to the preparation of these fi nancial 
statements.

Future developments

The Directors have discussed the future developments for 
the  business  within  the  Outlook  section  of  the  Strategic 
Report on page 11, in accordance with Section 414C of the 
Companies Act 2006.

Financial instruments

The Group’s risk management policies in relation to fi nancial 
instruments  are  set  out  in  note  20  to  these  Consolidated 
Financial Statements.

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Independent auditors

A  resolution  to  reappoint  RSM  UK  Audit  LLP,  Chartered 
Accountants, as auditor will be put to the shareholders at the 
annual general meeting.

Research and development

The  Group  undertakes  research  and  development  activity 
in  order  to  develop  new  products  and  services  and  to 
continually  improve  the  OnTheMarket.com  portal.  Further 
details  are  disclosed  in  note  2.9  to  these  Consolidated 
Financial Statements.

Post Balance Sheet Events

Details  of  signifi cant  events  since  31  January  2020  are 
disclosed  in  note  27  to  these  Consolidated  Financial 
Statements.

Statement of disclosure to auditors

We, the Directors of the Company and Group, who held offi ce 
at the date of the approval of these Consolidated Financial 
Statements as set out above, each confi rm so far as we are 
aware, that:

 ●   there  is  no  relevant  audit  information  of  which  the 

Group’s auditor is unaware; and

 ●  we have taken all the steps that we ought to have taken 
as  Directors  in  order  to  make  ourselves  aware  of  any 
relevant  audit  information  and  to  establish  that  the 
Group’s auditor is aware of that information.

The  Directors  are  responsible  for  the  maintenance  and 
integrity  of  the  corporate  and  fi nancial  information  included 
on the Company’s website. Legislation in the United Kingdom 
governing  the  preparation  and  dissemination  of  fi nancial 
statements may differ from legislation in other jurisdictions.

On behalf of the Board

Clive Beattie
Acting Chief Executive Offi cer

10 June 2020

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

21

Corporate Governance Statement
year ended 31 January 2020

The  Board  is  committed  to  effective  and  robust  corporate 
governance  and  continues  to  progress  and  embed  the 
Company’s corporate governance procedures.

The  Board  has  agreed  to  apply  the  QCA  Code  without 
any  significant  deviations.  The  disclosures  required  by 
the  QCA  Code  can  be  found  at  the  company’s  website, 
https://plc.onthemarket.com. The QCA Code is available 
from the QCA website, www.theqca.com.

The Board

The full biographies of the Directors can be found on page 19. 
At the date of this report, the Board comprises two Executive 
Directors and three Non-Executive Directors, one of whom is 
the Non-Executive Chairman.

 ●  Christopher Bell – Non-Executive Chairman 

Joined October 2017

 ● Clive Beattie – Chief Financial Offi cer and Acting 

Chief Executive Offi cer 
Joined July 2017

 ●  Helen Whiteley – Commercial Director 

Joined July 2017

 ●  Ian Francis – Non-Executive Director  

Joined October 2017

of the Board to separate the roles of Chief Financial Offi cer 
and Chief Executive Offi cer as soon as practicable. 

The  Chairman  is  committed  to  ensuring  that  the  Board 
comprises suffi cient Non-Executive Directors to establish an 
independent oversight which is challenging and constructive 
in its operation. The Board believes that the Non-Executive 
Directors are of suffi cient experience and quality to bring an 
expert and objective dimension to the Board. The Company 
ensures that the Non-Executive Directors are enabled to call 
on specialist external advice where necessary.

Directors  are  expected  to  attend  Board  and  Committee 
meetings and to devote enough time to the Company and its 
business in order to fulfi l their duties as Directors.

Non-Executive Directors/Board 
independence

The  Company  has 
three 
independent  Non-Executive 
(Non-Executive  Chairman), 
Directors,  Christopher  Bell 
Ian  Francis  and  Rupert  Sebag-Montefi ore,  who  provide  an 
important contribution to its strategic development.

The  Non-Executive  Chairman  acquired  30,303  shares  in 
the  Company  in  the  placing  which  occurred  on  9  February 
2018  and  10,000  shares  in  the  placing  which  occurred  on 
23  December  2019.  However,  due  to  the  small  size  of  this 
shareholding, the Directors do not consider that this impacts 
on the Chairman’s independence.

 ●  Rupert Sebag-Montefi ore -–Non-Executive Director 

Joined February 2020

Board meetings

The  Chairman  and  the  Chief  Executive  Offi cer  or  Acting 
Chief  Executive  Offi cer  have  separate  and  clearly  defi ned 
roles. The Chairman is responsible for overseeing the Board 
and  the  Chief  Executive  Offi cer  or  Acting  Chief  Executive 
Offi cer is responsible for implementing the stated strategy of 
the Company and for its operational performance.

Clive  Beattie  is  currently  Chief  Financial  Offi cer  and Acting 
Chief  Executive  Offi cer  following  the  departure  of  the 
previous Chief Executive Offi cer in March 2020. The Board 
has  appointed  Korn  Ferry,  a  leading  executive  search 
consultancy,  to  conduct  a  formal  recruitment  process  to 
appoint a permanent Chief Executive Offi cer. It is the intention 

The Board meets on a regular basis throughout the calendar 
year and as required on an ad hoc basis with a mandate to 
consider strategy, operational and fi nancial performance and 
internal controls. In advance of each meeting, the Chairman 
sets  the  agenda,  with  the  assistance  of  the  Company 
Secretary. Directors are provided with appropriate and timely 
information,  including  board  papers  distributed  in  advance 
of  the  meetings.  Those  papers  include  reports  from  the 
executive team and other operational heads.

The  Company  Secretary  produces  full  minutes  of  each 
meeting, including a log of actions to be taken. The Chairman 
then follows up on each action at the next meeting, or before 
if appropriate.

22

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Corporate Governance Statement
Continued

G
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Board

Committee

Max possible 
attendance

Meetings 
attended Nomination

Audit  Remuneration

Agent
Recruitment 

2

2

2

2

2

2

2

11

11

11

11

11

11

11

11

11

10

4

4

4

4

4

Director

Position

Christopher Bell Non -Executive 

Ian Francis 

Ian Springett*

Clive Beattie

Chairman
Non-Executive 
Director
Chief Executive 
Offi cer
Chief Financial 
Offi cer

Helen Whiteley Commercial 

Director

*Resigned 9 March 2020

Matters reserved for the Board

Matters reserved for the decision of the Board include:

It is also responsible for making recommendations for grants 
of  options  to  Directors  and  senior  management  under  the 
Group’s share-based plans. 

 ●  Strategy and management 
 ● Structure and capital 
 ● Financial reporting and controls 
 ● Risk management and internal controls 
 ● Bank facilities, guarantees and indemnities 
 ● Communication with shareholders 
 ● Board membership and other appointments 
 ● Remuneration,  employee  benefi ts  and  employee 

issues 

 ● Delegation of authority 
 ● Corporate governance matters 
 ● Policies

Committees

The Board has in place Audit, Nomination and Remuneration 
Committees, which comply with the stated terms of reference 
for  each  committee.  The  Company  also  has  an  Agent 
Recruitment  Committee.  The  Directors’  Remuneration 
Report can be found on pages 25-26.

The Remuneration Committee 

The  Remuneration  Committee  is  chaired  by  Rupert  Sebag-
Montefi ore  and  Christopher  Bell  and  Ian  Francis  are  the 
other  members.  Meetings  are  held  at  least  once  a  year. The 
Remuneration  Committee  is  responsible  for  advising  on  the 
remuneration policy for Directors and Senior Management only. 

The  Remuneration  Committee  has 
for 
determining,  within  agreed  terms  of  reference,  the  Group’s 
policy on the remuneration of senior executives and specifi c 
remuneration  packages  for  Executive  Directors,  including 
pension payments and compensation rights. 

responsibility 

The remuneration of Non-Executive Directors is a matter for 
the Board. No Director may be involved in any discussions 
as  to  their  own  remuneration.  Details  of  the  level  and 
composition  of  the  Directors’  remuneration  are  disclosed  in 
the Directors’ remuneration report.

The Audit Committee

Ian Francis chairs the Audit Committee and Christopher Bell 
and  Rupert  Sebag-Montefi ore  are  the  other  members.  The 
Audit Committee meets at least twice a year.

The  Audit  Committee  has  the  primary  responsibility  for 
ensuring  that  the  fi nancial  performance  of  the  Group  is 
properly measured, reported on and monitored. 

The  Audit  Committee  makes  recommendations  to  the 
Board  on  the  appointment,  re-appointment  and  removal  of 
the  external  auditor.  In  making  the  recommendation  on  the 
annual re-appointment of the external auditor, it monitors the 
relationship  to  assess  independence,  objectivity  and  cost 
effectiveness  of  the  external  auditor.  It  is  responsible  for 
ensuring that an appropriate relationship between the Group 
and the external auditors is maintained, including reviewing 
non-audit services and fees. 

The Nomination Committee

Christopher  Bell  chairs  the  Nomination  Committee.  Ian 
Francis and Rupert Sebag-Montefi ore are the other members 
of this committee.

Nomination  Committee  meetings  are  held  as  required 
and  provide  a  formal  and  transparent  procedure  to  the 
appointments of new directors to the Board.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

23

Corporate Governance Statement
Continued

The Agent Recruitment Committee

The  Board  has  also  established  an  Agent  Recruitment 
Committee, comprising any one of the Non-Executive Directors 
and any two Executive Directors, in order to ensure that there 
is  appropriate  oversight  of  any  issues  of Agent  Recruitment 
Shares.  The  Agent  Recruitment  Committee  approves  the 
Group strategy in relation to share issues to agents, approves 
guidelines for such share issues and is required to pre-approve 
issues to agents over a certain threshold.

Election and re-election of the 
Directors

Following his appointment to the Board on 27 February 2020, 
Rupert Sebag-Montefi ore retires and is standing for election 
to the Board.

All  of  the  Directors  retired  and  were  re-elected  at  the 
Company’s annual general meeting in July 2018. Accordingly 
none  are  retiring  and  standing  for  re-election  at  this  year’s 
annual general meeting.

Support for Directors

Each  Director  has  access  to  the  advice  and  support  of  the 
Company Secretary, who ensures compliance with the Board’s 
procedures and advice as to applicable rules and regulations. 
The  Company  also  provides  professional  training  for  the 
Directors where necessary (at the Company’s expense).

Internal control

The  Board  is  ultimately  responsible  for  maintaining  the 
Company’s risk framework system of internal control and for 
reviewing the effectiveness of such system. No system can 
be perfect but the Board considers the Company’s systems 
manage  risks  appropriately  in  order  that  the  Company  can 
achieve its business objectives.

is discussed. The Nomination Committee, comprising the 
Non-Executive  Directors,  is  the  formal  decision-making 
body  in  relation  to  Board  appointments,  composition  and 
resourcing. The Nomination Committee meets as required.

The  Chairman  takes  overall  responsibility  for  evaluation 
of the Board and its progress against its stated strategy.

Corporate culture 

The  Board  places  signifi cant  importance  on  the  promotion 
of  ethical  values  and  good  behaviour  within  the  Company 
and  takes  ultimate  responsibility  for  ensuring  that  these  are 
promoted and maintained throughout the organisation and that 
they guide the Company’s business objectives and strategy. 

The central role that sound ethical values and behaviour play 
within the Company is enshrined in the Employee Handbook, 
which promotes this culture through all aspects of the business, 
from  initial  recruitment  and  hiring  to  career  advancement. 
The  Employee  Handbook  also  sets  out  the  Company’s 
requirements and policies on such matters as whistleblowing, 
communication and general conduct of employees.

Relations with shareholders

The  Board  considers  it  important  to  maintain  an  open 
dialogue  with  the  Company’s  shareholders  and  to  keep 
those shareholders fully informed of the strategy, operational 
developments and prospects.

The  Company  keeps  investors  informed  of  its  progress 
through  announcements  and  updates  as  to  fi nancial  and 
operational matters.

The Company meets with shareholders on formal roadshows 
after  publication  of  interim  and  preliminary  fi nal  results  and 
holds ad hoc meetings with shareholders during the course 
of the year.

Board evaluation

Annual General Meeting

The  focus  of  Board  activity  is  on  the  review  of  progress 
being  achieved  by  the  management  team  against  a 
clearly  expressed  growth  strategy  with  published  KPIs 
which  are  well  understood  by  stakeholders.  The  Board 
has  established  a  Remuneration  Committee  comprising 
the  Non-Executive  Directors  which  meets  at  least  once 
in  each  calendar  year.  This  committee,  in  the  course  of 
its  work,  reviews  the  performance  of  individual  Directors 
and  senior  managers  and  the  workings  of  the  Board  and 
its  committees,  in  consultation  with  the  Chief  Executive 
Offi cer  or  Acting  Chief  Executive  Offi cer.  The  committee 
is also the primary forum within which Board development 

24

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

In  light  of  the  continuing  uncertainty  over  the  impact  of 
COVID-19 on travel and group meetings, the AGM is planned 
to  be  held  by  way  of  a  private  virtual  meeting  on  30  July 
2020, attended by company representatives only. The Notice 
of AGM,  setting  out  the  resolutions  proposed,  is  contained 
in a separate document and is available on the Company’s 
website https://plc.onthemarket.com/investors.

On behalf of the Board

Christopher Bell
Non-Executive Chairman
10 June 2020

Directors’ Remuneration Report
year ended 31 January 2020

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As an AIM listed company, the Company is not required to comply 
with Schedule 8 of the Companies Act. However, in accordance 
with AIM notice 36, the Company has provided, in the Directors’ 
Remuneration Report, the necessary disclosure of the Directors’ 
remuneration  earned  in  respect  of  the  fi nancial  year  by  each 
Director  of  the  Company  acting  in  such  a  capacity  during  the 
fi nancial year. The Directors also feel it is appropriate to provide 
the following information to shareholders.

Remuneration Committee

The remuneration of each Executive Director is determined 
by  the  Remuneration  Committee.  It  is  chaired  by  Rupert 
Sebag-Montefi ore and Christopher Bell and Ian Francis are 
its other members.

The Committee seeks input from the Chief Executive Offi cer 
or Acting  Chief  Executive  Offi cer.  The  Committee  refers  to 
external evidence of pay and employment conditions in other 
companies and is free to seek advice from external advisers.

Policy on remuneration of Directors

responsibility 

The  Remuneration  Committee  has 
for 
determining,  within  agreed  terms  of  reference,  the  Group’s 
policy on the remuneration of senior executives and specifi c 
remuneration packages for the Executive Directors, including 
pension  payments  and  compensation  rights.  It  is  also 
responsible for making recommendations for grants of options 
under Company share option plans.

The remuneration of Non-Executive Directors is a matter for 
the Board. It consists of fees for their services in connection 
with  Board  and  Committee  meetings.  No  Director  may  be 
involved in any discussions as to their own remuneration.

The remuneration policy is designed to shape the Company’s 
remuneration strategy for the future, ensuring that the structure 
and  levels  of  executive  remuneration  continue  to  remain 
appropriate for the Company. The policy aims to:

 ●  pay competitive salaries to aid recruitment, retention 
and  motivation  being  refl ective  of  the  executive’s 
experience and importance to the Group;

 ●  pay  annual  bonuses  to  incentivise  the  delivery 
of  stretching  short-term  business 
targets  whilst 
maintaining an element of variability allowing fl exible 
control of the cost base and being able to respond to 
market conditions; and

 ●  provide  long-term  share  incentive  plans  designed  to 
incentivise long-term value creation, reward execution 
of strategy, align Directors’ interests with the long-term 
interests of investors and promote retention.

The main remuneration components are:

Basic salary or fees

Basic salary or fees for each Director are determined taking 
into account the performance of the individual and information 
from independent sources on the rates of salary and fees for 
similar posts. The salaries and fees paid to Directors by the 
Group were £793k (2019: £793k).

There  were  no  changes  to  the  salaries  of  the  Executive 
Directors or to the rates of fees for Non-Executive Directors 
during the year.

Bonus

The  Company  has  a  formal  bonus  scheme  which  was 
effective for the Executive Directors. No bonuses were paid 
to the Executive Directors by the Group (2019: nil).

Pensions

Contributions made to Directors’ pensions in the year were 
£5k (2019: £3k).

Share incentive

No  share  options  were  issued  to  or  exercised  by  the 
Directors during the period (2019: nil).

Company policy on contracts of service

The Executive Directors of the Company do not have a notice 
period in excess of 12 months under the terms of their service 
contracts.  Their  service  contracts  contain  no  provisions  for 
pre-determined compensation on termination which exceeds 
12  months’  salary  and  benefi ts  in  kind.  Non-Executive 
Directors  do  not  have  service  contracts  with  the  Company, 
but  have  letters  of  appointment  which  can  be  terminated  on 
3 months’ notice.

Company policy on external 
appointments

The  Company  recognises  that  its  Directors  are  likely  to 
be  invited  to  become  non-executive  directors  of  other 
companies and that exposure to such non-executive duties 
can  broaden  their  experience  and  knowledge,  which  will 
benefi t  the  Group.  Executive  and  Non-Executive  Directors 
are therefore, subject to approval of the Company’s Board, 
allowed  to  accept  non-executive  appointments,  as  long  as 
these  are  not  with  competing  companies  and  are  not  likely 
to lead to confl icts of interest. Executive and Non-Executive 
Directors are allowed to retain the fees paid.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

25

Directors’ Remuneration Report
Continued

Directors’ emoluments

The fi gures below represent emoluments earned by Directors from the Group during the fi nancial year:

Executive Directors:
C Beattie 
I Springett 
H Whiteley 

Non-Executive Directors:
C Bell 
I Francis 

Total remuneration before pension contributions 
Pension contributions 

Total remuneration 

Changes to Board members

Salary &  

fees 

£’000 

Bonus 

£’000 

2020 

Total 

£’000 

2019

Total

£’000

190 
250 
200 

640 

100 
53 

153 

793 
5 

798 

– 
– 
– 

– 

– 
– 

– 

– 
– 

– 

190 
250 
200 

640 

100 
53 

153 

793 
5 

798 

190
250
200

640

100
53

153

793
3

796

There  have  been  no  changes  to  the  board  members  in  the  year.  Since  the  year-end,  Rupert  Sebag-Montefi ore  joined  as  a 
Non-Executive Director (27 February 2020) and Ian Springett resigned as a Director (9 March 2020).

Directors’ interests

The interests of the Directors and their spouses in the shares of the Company were as follows:

OnTheMarket plc ordinary shares of £0.002:

2020 

2019

Shares 

Options 

Shares 

Options

No. 

30,303 
96,969 
90,909 
44,588 
– 

No. 

151,515 
3,466,367 
1,733,184 
– 
– 

No. 

30,303 
96,969 
90,909 
30,303 
– 

No.

151,515
3,466,367
1,733,184
–
–

262,769 

5,351,066 

248,484 

5,351,066

C Beattie 
I Springett*   
H Whiteley 
C Bell 
I Francis 

*Resigned 9 March 2020

No dividends were paid to the Directors during the year.

On behalf of the Board

Rupert Sebag-Montefi ore

Non-Executive Director, Remuneration Committee Chairman

 10 June 2020

26

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Responsibilities Statement
year ended 31 January 2020

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The  Directors  are  responsible 
for  keeping  adequate 
accounting  records  that  are  suffi cient  to  show  and  explain 
the  Company’s  and  Group’s  transactions  and  disclose  with 
reasonable accuracy at any time the fi nancial position of the 
Company  and  Group  and  enable  them  to  ensure  that  the 
fi nancial  statements  comply  with  the  Companies Act  2006. 
They are also responsible for safeguarding the assets of the 
Group  and  the  Company  and  hence  for  taking  reasonable 
steps  for  the  prevention  and  detection  of  fraud  and  other 
irregularities.

The  Directors  are  responsible  for  the  maintenance  and 
integrity  of  the  corporate  and  fi nancial  information  included 
on  the  OnTheMarket  plc  website.  Legislation  in  the  United 
Kingdom  governing  the  preparation  and  dissemination  of 
fi nancial  statements  may  differ  from  legislation  in  other 
jurisdictions.

The  Directors  are  responsible  for  preparing  the  Strategic 
Report, the Directors’ Report and the fi nancial statements in 
accordance with applicable law and regulations.

in  accordance  with 

Company  law  requires  the  Directors  to  prepare  Group  and 
Company fi nancial statements for each fi nancial year. Under 
that  law,  the  Directors  are  required  under  the AIM  rules  of 
the London Stock Exchange to prepare the Group fi nancial 
statements 
International  Financial 
Reporting  Standards  (“IFRS”)  as  adopted  by  the  European 
Union  (“EU”),  and  have  elected  under  company  law  to 
prepare  the  Company  fi nancial  statements  in  accordance 
with United Kingdom Generally Accepted Accounting Practice 
(United  Kingdom  Accounting  Standards  and  applicable 
law),  including  Financial  Reporting  Standard  101:  Reduced 
Disclosure Framework (“FRS 101”).

The Group fi nancial statements are required by law and IFRS 
adopted by the EU to present fairly the fi nancial position and 
performance of the Group; the Companies Act 2006 provides 
in  relation  to  such  fi nancial  statements  that  references  in 
the  relevant  part  of  that  Act  to  fi nancial  statements  giving 
a  true  and  fair  view  are  references  to  their  achieving  a  fair 
presentation.

Under  company  law,  the  Directors  must  not  approve  the 
fi nancial statements unless they are satisfi ed that they give a 
true and fair view of the state of affairs of the Company and 
Group and of the profi t or loss of the Group for that period. 
In  preparing  each  of  the  Group  and  Company  fi nancial 
statements, the Directors are required to:

 ●  select  suitable  accounting  policies  and  then  apply 

them consistently;

 ● make judgements and accounting estimates that are 

reasonable and prudent;

 ●  for  the  group  fi nancial  statements,  state  whether 
they  have  been  prepared  in  accordance  with  IFRSs 
adopted by the EU; and

 ●  prepare the fi nancial statements on the going concern 
basis  unless  it  is  inappropriate  to  presume  that  the 
Group and the Company will continue in business.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

27

Independent Auditor’s Report to the Members of 
OnTheMarket plc
year ended 31 January 2020

Opinion

We have audited the fi nancial statements of OnTheMarket 
plc (the ‘parent company’) and its subsidiaries (the ‘group’) 
for  the  year  ended  31  January  2020  which  comprise 
the  Consolidated 
Income  Statement,  Consolidated 
Statement  of  Financial  Position,  Company  Statement  of 
Financial  Position,  Consolidated  Statement  of  Changes 
in  Equity,  Company  Statement  of  Changes  in  Equity, 
Consolidated Statement of Cash Flows and notes to the 
fi nancial  statements,  including  a  summary  of  signifi cant 
accounting  policies.  The  fi nancial  reporting  framework 
that  has  been  applied  in  the  preparation  of  the  group 
fi nancial  statements  is  applicable  law  and  International 
Financial Reporting Standards (IFRSs) as adopted by the 
European  Union. The  fi nancial  reporting  framework  that 
has been applied in the preparation of the parent company 
fi nancial statements is applicable law and United Kingdom 
Accounting  Standards,  including  Financial  Reporting 
Standard  101  “Reduced  Disclosure  Framework”  (United 
Kingdom Generally Accepted Accounting Practice).

In our opinion: 

 ●  the fi nancial statements give a true and fair view of the 
state of the group’s and of the parent company’s affairs 
as at 31 January 2020 and of the group’s loss for the 
year then ended;

independent  of  the  group  and  the  parent  company  in 
accordance with the ethical requirements that are relevant 
to our audit of the fi nancial statements in the UK, including 
the FRC’s Ethical Standard as applied to SME listed entities 
and  we  have  fulfi lled  our  other  ethical  responsibilities  in 
accordance  with  these  requirements.  We  believe  that 
the  audit  evidence  we  have  obtained  is  suffi cient  and 
appropriate to provide a basis for our opinion.

Emphasis of matter - uncertainty 
related to COVID-19

We draw attention to note 27 of the fi nancial statements 
which describes the impact of COVID-19 on the Group’s 
agents and its general business activities. Whilst this event 
has  not  impacted  on  the  Group’s  fi nancial  performance 
for  the  year  ended  31  January  2020  nor  on  its  fi nancial 
position as at 31 January 2020, the full timing and extent 
of the impact of and recovery from COVID-19 is uncertain 
and it will have an impact on the Group’s future activities. 
The  ultimate  outcome  of  the  matter  cannot  presently 
be  determined,  however,  the  fi nancial  statements  at 
31 January 2020 do not contain any adjustments for the 
post  year-end  effects  of  COVID-19.  Our  opinion  is  not 
modifi ed in respect of this matter.

Conclusions relating to going 
concern

 ●  the  group  fi nancial  statements  have  been  properly 
prepared in accordance with IFRSs as adopted by the 
European Union;

We  have  nothing  to  report  in  respect  of  the  following 
matters  in  relation  to  which  the  ISAs  (UK)  require  us  to 
report to you where:

 ●  the  parent  company  fi nancial  statements  have  been 
properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice; and

 ●  the  directors’  use  of  the  going  concern  basis  of 
accounting in the preparation of the fi nancial statements 
is not appropriate; or

 ●  the  fi nancial  statements  have  been  prepared  in 
accordance  with  the  requirements  of  the  Companies 
Act 2006.

Basis for opinion

We  conducted  our  audit  in  accordance  with  International 
Standards  on  Auditing  (UK)  (ISAs  (UK))  and  applicable 
law. Our responsibilities under those standards are further 
described  in  the  Auditor’s  responsibilities  for  the  audit 
of  the  fi nancial  statements  section  of  our  report.  We  are 

 ●  the  directors  have  not  disclosed  in  the  fi nancial 
statements  any  identifi ed  material  uncertainties  that 
may  cast  signifi cant  doubt  about  the  group’s  or  the 
parent  company’s  ability  to  continue  to  adopt  the 
going  concern  basis  of  accounting  for  a  period  of  at 
least  twelve  months  from  the  date  when  the  fi nancial 
statements are authorised for issue.

28

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Independent Auditor’s Report to the Members of OnTheMarket plc
Continued

G
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Summary of our audit approach

Key audit matters

Materiality

Group
 ● Going concern

Parent Company
 ● No key audit matters

Group
 ● Overall materiality: £592,000 (2019: £700,000)
 ● Performance materiality: £444,000 (2019: £525,000)

Parent Company
 ● Overall materiality: £296,000 (2019: £354,000)
 ● Performance materiality: £222,000 (2019: £266,000)

Scope

Our audit procedures covered 100% of revenue, total assets and loss before tax.

Key audit matters

Key  audit  matters  are  those  matters  that,  in  our  professional  judgement,  were  of  most  signifi cance  in  our  audit  of  the 
group fi nancial statements of the current period and include the most signifi cant assessed risks of material misstatement 
(whether or not due to fraud) we identifi ed, including those which had the greatest effect on the overall audit strategy, the 
allocation of resources in the audit and directing the efforts of the engagement team. These matters were addressed in the 
context of our audit of the group fi nancial statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters.

Going concern

Key audit matter description

How the matter was addressed 
in the audit

Key observations

As disclosed in note 27, subsequent to the year end the Group has been impacted by 
the Covid-19 pandemic. The impact on forecasted revenues from Covid-19 from agents, 
together with forecast non-discretionary expenditure, are the most signifi cant assumptions 
in  assessing  the  Group’s  ability  to  continue  as  a  going  concern.  The  calculations 
supporting  the  assessment  require  management  to  make  subjective  judgements.  The 
calculations are based on estimates of future performance and are key to assessing the 
suitability of the basis adopted for the preparation of the fi nancial statements. We have 
therefore spent signifi cant audit effort, including the time of senior members of our audit 
team, in assessing the appropriateness of the going concern assumption.

Our audit procedures included reviewing management’s cash fl ow model and discussing 
the model with management. We confi rmed the opening cash position in management’s 
model and have held discussions with management in respect of the key assumptions. In 
particular we checked the current revenue run rate and reviewed forecast expenditure and 
performed our own sensitivity analysis to further challenge management’s assumptions. 
We also challenged management’s ability to be able to reduce discretionary expenditure 
at short notice if necessary.

As a result of our work we concurred with management’s view that it is appropriate that 
the  group  fi nancial  statements  are  prepared  on  a  going  concern  basis.  We  are  also 
satisfi ed that the disclosures in Note 2.4 made in respect of going concern are adequate.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

29

Independent Auditor’s Report to the Members of OnTheMarket plc
Continued

Our application of materiality

When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and 
extent of our audit procedures. When evaluating whether the effects of misstatements, both individually and on the fi nancial 
statements as a whole, could reasonably infl uence the economic decisions of the users we take into account the qualitative 
nature and the size of the misstatements. Based on our professional judgement, we determined materiality as follows:

Overall materiality

£592,000 (2019: £700,000)

£296,000 (2019: £354,000)

Group

Parent company

Basis for determining 
overall materiality

5% of loss before tax

1% of net assets

Rationale for benchmark 
applied

Loss  before  tax  is  considered  to  be  the  most 
useful fi nancial information across stakeholders. 

Net  assets  have  been  used  on  the  basis  the 
company  does  not  trade.  The  percentage 
applied  to  the  benchmark  has  been  restricted 
for  the  purpose  of  calculating  an  appropriate 
component materiality. 

Performance materiality

£444,000 (2019: £525,000)

£222,000 (2019: £266,000)

Basis for determining 
performance materiality

Reporting of 
misstatements to the 
Audit Committee

75% of overall materiality

75% of overall materiality

Misstatements 
in  excess  of  £10,000  and 
misstatements below that threshold that, in our 
view, warranted reporting on qualitative grounds. 

Misstatements 
in  excess  of  £10,000  and 
misstatements below that threshold that, in our 
view, warranted reporting on qualitative grounds. 

An overview of the scope of our audit
The  group  consists  of  2  components,  both  of  which  are 
based in the UK. Full scope audits were performed on both 
components.

Other information
The directors are responsible for the other information. The 
other  information  comprises  the  information  included  in 
the  annual  report,  other  than  the  fi nancial  statements  and 
our  auditor’s  report  thereon.  Our  opinion  on  the  fi nancial 
statements does not cover the other information and, except 
to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon. 

In connection with our audit of the fi nancial statements, our 
responsibility is to read the other information and, in doing 
so,  consider  whether  the  other  information  is  materially 
inconsistent with the fi nancial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated.  If  we  identify  such  material  inconsistencies 
or  apparent  material  misstatements,  we  are  required  to 
determine whether there is a material misstatement in the 
fi nancial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact. 

We have nothing to report in this regard.

Opinions on other matters prescribed 
by the Companies Act 2006

In  our  opinion,  based  on  the  work  undertaken  in  the 
course of the audit:

 ●  the  information  given  in  the  Strategic  Report  and  the 
Directors’  Report  for  the  fi nancial  year  for  which  the 
fi nancial statements are prepared is consistent with the 
fi nancial statements; and

 ●  the  Strategic  Report  and  the  Directors’  Report  have 
been  prepared  in  accordance  with  applicable  legal 
requirements.

Matters on which we are required to 
report by exception

In  the  light  of  the  knowledge  and  understanding  of  the 
group  and  the  parent  company  and  their  environment 
obtained in the course of the audit, we have not identifi ed 
material  misstatements  in  the  Strategic  Report  or  the 
Directors’ Report.

30

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Independent Auditor’s Report to the Members of OnTheMarket plc
Continued

G
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A  further  description  of  our  responsibilities  for  the  audit 
of  the  fi nancial  statements  is  located  on  the  Financial 
Reporting  Council’s  website  at:  http://www.frc.org.uk/
auditorsresponsibilities. This description forms part of our 
auditor’s report.

Use of our report 

This  report  is  made  solely  to  the  company’s  members, 
as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of 
the  Companies  Act  2006.  Our  audit  work  has  been 
undertaken  so  that  we  might  state  to  the  company’s 
members  those  matters  we  are  required  to  state  to 
them in an auditor’s report and for no other purpose. To 
the  fullest  extent  permitted  by  law,  we  do  not  accept  or 
assume responsibility to anyone other than the company 
and  the  company’s  members  as  a  body,  for  our  audit 
work, for this report, or for the opinions we have formed.

Colin Roberts 
(Senior Statutory Auditor)

For and on behalf of RSM UK Audit LLP, Statutory 
Auditor

Chartered Accountants

Third Floor
One London Square
Cross Lanes
Guildford
Surrey
GU1 1UN

 10 June 2020

We  have  nothing  to  report  in  respect  of  the  following 
matters  in  relation  to  which  the  Companies  Act  2006 
requires us to report to you if, in our opinion:

 ●  adequate  accounting  records  have  not  been  kept  by 
the parent company, or returns adequate for our audit 
have  not  been  received  from  branches  not  visited  by 
us; or

 ●  the  parent  company  fi nancial  statements  are  not  in 
agreement with the accounting records and returns; or

 ●  certain disclosures of directors’ remuneration specifi ed 

by law are not made; or

 ●  we  have  not  received  all 

the 
explanations we require for our audit.

information  and 

Responsibilities of directors

As  explained  more  fully  in  the  directors’  responsibilities 
statement set out on page 27 the directors are responsible 
for the preparation of the fi nancial statements and for being 
satisfi ed that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of fi nancial statements that are free 
from material misstatement, whether due to fraud or error.

In  preparing  the  fi nancial  statements,  the  directors  are 
responsible  for  assessing  the  group’s  and  the  parent 
company’s  ability  to  continue  as  a  going  concern, 
disclosing,  as  applicable,  matters  related 
to  going 
concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the group or 
the  parent  company  or  to  cease  operations,  or  have  no 
realistic alternative but to do so.

Auditor’s responsibilities for the audit 
of the financial statements

Our objectives are to obtain reasonable assurance about 
whether the fi nancial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error, 
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but 
is not a guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement 
when  it  exists.  Misstatements  can  arise  from  fraud  or 
error  and  are  considered  material  if,  individually  or  in 
the  aggregate,  they  could  reasonably  be  expected  to 
infl uence  the  economic  decisions  of  users  taken  on  the 
basis of these fi nancial statements.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

31

 
Financial 
Statements

32

OnTheMarket  Annual Report and Accounts 2020

i

F
n
a
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i

l

S
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s

Consolidated Income Statement
year ended 31 January 2020

Revenue 
Administrative expenses 

Operating loss before specifi c professional fees, share-based payments
and non-recurring items 
Specifi c professional fees, share-based payments and non-recurring items:
Share-based management incentive 
Professional fees net of compensation received 
Share-based agent recruitment charges 

Operating loss 
Finance income 
Finance expense 

Loss before income tax 
Income tax   

Loss and total comprehensive income for the year attributable to
owners of the parent 

Loss per share from continuing operations 
Basic and diluted 

The operating loss arises from the Group’s continuing operations.

Notes 

4 
5 

2020 
£’000 

18,810 
(27,989) 

2019
£’000

14,172
(27,811)

(9,179) 

(13,639)

(355) 
(1,233) 
(921) 

(11,688) 
45 
(16) 

(11,659) 
192 

257
(597)
(565)

(14,544)
85
(35)

(14,494)
(6)

(11,467) 

(14,500)

Pence 
 (17.99) 

Pence
(24.02)

22 
6 
6 

7 
9 
10 

11 

12 

There is no recognised income or expense for the year other than the loss shown above and therefore no separate 
statement of other comprehensive income has been presented.

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements. 

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position
at 31 January 2020

ASSETS
Non-current assets
Property, plant and equipment  
Right-of-use assets 
Intangible assets 
Investments in associates 

Current assets
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

LIABILITIES
Current liabilities 
Trade and other payables 
Lease liabilities 
Provisions 
Current tax   

Non-current liabilities
Lease liabilities 
Provisions 

TOTAL LIABILITIES 

NET ASSETS 

EQUITY ATTRIBUTABLE TO OWNERS OF THE PARENT
Share capital 
Share premium 
Merger reserve 
Other reserve 
Retained earnings 

Company Reg. No. 10887621

Notes 

2020 
£’000 

2019
£’000

13 
14 
15 
 17 

18 

19 
14 
21 

14 
21 

23 

127 
373 
4,697 
985 

6,182 

6,113 
8,685 

14,798 

20,980 

(6,814) 
(200) 
(707) 
(7) 

(7,728) 

(110) 
(101) 

(211) 

130
–
3,948
–

4,078

3,286
15,673

18,959

23,037

(4,730)
–
(776)
(6)

(5,512)

–
(233)

(233)

(7,939) 

(5,745) 

13,041 

17,292

140 
46,814 
(71) 
701 
(34,543) 

123
40,698
(71)
111
(23,569)

TOTAL EQUITY ATTRIBUTABLE TO OWNERS OF THE PARENT 

13,041 

17,292

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements.

These consolidated fi nancial statements are approved by the Board of Directors and authorised for issue on 10 June 2020 
and are signed on its behalf by:

Clive Beattie 
Chief Financial Offi cer and Acting Chief Executive Offi cer

34

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Financial Position
at 31 January 2020

i

F
n
a
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c
a

i

ASSETS
Non-current assets
Investments in subsidiaries 
Investments in associates 
Current assets
Trade and other receivables 
Cash and cash equivalents 

TOTAL ASSETS 

LIABILITIES
Current liabilities
Trade and other payables 
Current tax   

TOTAL LIABILITIES 

NET ASSETS 

EQUITY
Share capital 
Share premium 
Other reserve 
Retained earnings 

TOTAL EQUITY 

Company Reg. No. 10887621

l

S
t
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t
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Notes 

2020 
£’000 

2019
£’000

16 
17 

18 

19 

23 

– 
985 

41,099 
7,062 

49,146 

–
–

28,221
15,107

43,328

(666) 
(7) 

(673) 

(222)
(6)

(228)

48,473 

43,100

140 
46,814 
701 
818 

48,473 

123
40,698
111
2,168

43,100

The Company’s loss and total comprehensive income for the year was a loss of £1,843k (2019: £4,754k).

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements.

These consolidated fi nancial statements are approved by the Board of Directors and authorised for issue on 10 June 2020 
and are signed on its behalf by:

Clive Beattie 
Chief Financial Offi cer and Acting Chief Executive Offi cer

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity
year ended 31 January 2020

Share 
capital 
£’000 

Share 
premium 
£’000 

Share-
based 
payment 
£’000 

At 1 February 2018 
Loss for the fi nancial period 

Total comprehensive expense 
for the period 

Transactions with owners:
Shares issued for placing 
Shares issued for agent 
recruitment shares 
Shares issued to extinguish loan notes  
Legal and professional fees on 
placing shares issued 
Transfer to share premium 
Agent recruitment share-based payment 
Share-based payment charge on 
employee options  
Transfer to retained earnings 

71 
– 

– 

– 
– 

– 

36 

29,964 

2 
14 

1,895 
10,905 

(1,814) 
(252) 
– 

At 31 January 2019 

123 

40,698 

At 1 February 2019 
Loss for the fi nancial period 

123 
– 

40,698 
– 

– 
– 

344 
(344) 

Total comprehensive expense 
for the period 
Transactions with owners:
Shares issued for placing 
Shares issued for agent 
recruitment shares 
Shares issued for employee 
share options 
Legal and professional fees on 
placing shares issued 
Share-based payment charge on 
employee options  
Transfer to retained earnings 

– 

– 

10 

3,390 

2,912 

– 

(186) 

– 
– 

493 
(493) 

– 
– 
– 

– 
– 

6 

1 

– 
– 

Company Reg. No. 10887621

Other 
reserves 
£’000 

Merger  Retained 
earnings 
reserve 
£’000 
£’000 

Total
equity
£’000

(252) 
– 

(71) 
– 

(9,413) 
(14,500) 

(9,665)
(14,500)

– 

– 

– 
– 

– 
252 
111 

– 
– 

111 

111 
– 

– 

– 

590 

– 

– 

– 
– 

– 

(14,500) 

(14,500)

– 

– 
– 

– 
– 
– 

– 
– 

– 

– 
– 

– 
– 
– 

30,000

1,897
10,919

(1,814)
–
111

– 
344 

344
–

(71) 

(23,569) 

17,292

(71) 
– 

(23,569) 
(11,467) 

17,292
(11,467)

– 

– 

– 

– 

– 

– 
– 

(11,467) 

(11,467)

– 

– 

– 

– 

– 
493 

3,400

3,508

1

(186)

493
–

– 
– 

– 

– 

– 
– 

– 
– 
– 

– 

– 
– 

– 

– 

– 

– 

– 

At 31 January 2020 

140 

46,814 

– 

701 

(71) 

(34,543) 

13,041

Share capital

Share capital represents the par value of ordinary shares issued by the Company.

Share premium

Share premium represents the difference between the issue price and the par value of ordinary shares issued by the Company. 

36

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity
Continued

i

F
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S
t
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Share-based payment reserve

Share-based  payment  reserve  represents  the  cumulative  share-based  payment  expense  for  the  Group’s  share  option 
schemes.

Other reserves

Other reserves represent costs incurred for shares issued in the placing on Admission and the issue of agent recruitment 
shares.

Retained earnings

Retained earnings represent the cumulative profi t and loss net of distributions to owners.

Merger reserve

Merger reserve represents the difference between the cost of the investment in a subsidiary undertaking and the equity of that 
subsidiary acquired, on consolidation.

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

37

 
Company Statement of Changes in Equity
year ended 31 January 2020

  Share-based
payment 
reserve 
£’000 

Share 
premium 
£’000 

Other 
reserves 
£’000 

Retained 
earnings 
£’000 

Total
equity
£’000

(252) 

11,698 

11,517

– 
– 

– 

– 

– 

– 

– 
252 

111 

– 
– 

111 

111 
– 

– 

– 

590 

– 

– 

– 
– 

701 

(5,120) 
(4,754) 

(5,120)
(4,754)

(4,754) 

(4,754)

– 

– 

– 

– 
– 

– 

– 
344 

30,000

1,897

10,919

(1,814)
–

111

344
–

2,168 

43,100

2,168 
(1,843) 

43,100
(1,843)

(1,843) 

(1,843)

– 

– 

– 

– 

– 
493 

818 

3,400

3,508

1

(186)

493
–

48,473

– 

– 
– 

– 

– 

– 

– 

– 
– 

– 

344 
(344) 

– 

– 
– 

– 

– 

– 

– 

– 

493 
(493) 

– 

At 1 February 2018 
Provision on Group receivables 
arising on transition to IFRS 9 
Loss for the fi nancial period 

Total comprehensive expense 
for the period 
Transactions with owners:
Shares issued for placing 
Shares issued for 
agent recruitment 
Shares issued to 
extinguish loan notes 
Legal and professional fees on 
placing shares issued 
Transfer to share premium 
Agent recruitment 
share-based payment 
Share-based payment charge
on employee options 
Transfer to retained earnings 

At 31 January 2019 

At 1 February 2019 
Loss for the fi nancial period 

Total comprehensive
expense for the period 
Transactions with owners:
Shares issued for placing 
Shares issued for agent 
recruitment shares  
Shares issued for employee 
share options 
Legal and professional fees on 
placing shares issued 
Share-based payment charge
on employee options 
Transfer to retained earnings 

Share 
capital 
£’000 

71 

– 
– 

– 

36 

2 

14 

– 
– 

– 

– 
– 

123 

123 
– 

– 

10 

6 

1 

– 

– 
– 

– 

– 
– 

– 

29,964 

1,895 

10,905 

(1,814) 
(252) 

– 

– 
– 

40,698 

40,698 
– 

– 

3,390 

2,912 

– 

(186) 

– 
– 

Balance as at 31 January 2020 

140 

46,814 

38

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity
Continued

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Share capital

Share capital represents the par value of ordinary shares issued by the Company.

Share premium

Share premium represents the difference between the issue price and the par value of ordinary shares issued by the Company. 

Share-based payment reserve

Share-based  payment  reserve  represents  the  cumulative  share-based  payment  expense  for  the  Group’s  share  option 
schemes.

Other reserves

Other reserves represent costs incurred for shares issued in the placing on Admission and the issue of agent recruitment 
shares.

Retained earnings

Retained earnings represent the cumulative profi t and loss net of distributions to owners.

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

39

 
Consolidated Statement of Cash Flows
year ended 31 January 2020

Cash fl ows from operating activities
Loss for the year after income tax 
Adjustments for:
Income tax   
Finance income 
Finance expense 
Amortisation  
Depreciation  
Agent recruitment expense 
(Profi t)/loss on disposal of FA 
Share-based payment 

Operating cash fl ows before movements in working capital 

Decrease in trade and other receivables 
Increase in trade and other payables 
Decrease in provisions 
Tax (received)/paid 

Net cash used in operating activities 

Cash fl ows from investing activities
Finance income received 
Acquisition of intangible assets 
Acquisition of tangible assets 
Acquisition of associate 
Disposal of property, plant & equipment 

Net cash used in investing activities 

Cash fl ows from fi nancing activities
Finance expense paid 
Proceeds from issue of shares 
Repayment of lease liabilities 
Repayment of borrowings 
Expenses incurred for share listing 

Net cash generated from fi nancing activities 

Net movement in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

Cash and cash equivalents

2020 
£’000 

2019
£’000

(11,467) 

(14,500)

(192) 
(45) 
16 
1,856 
273 
921 
– 
493 

6
(85)
35
1,856
33
342
(9)
344

(8,145) 

(11,978)

(343) 
1,517 
(201) 
193 

(1,224)
1,591
(601)
(22)

(6,979) 

(12,234)

45 
(2,605) 
(37) 
(418) 
– 

(3,015) 

(8) 
3,400 
(200) 
– 
(186) 

3,006 

(6,988) 
15,673 

8,685 

85
(2,150)
(155)
–
19

(2,201)

(35)
30,000
–
(1,217)
(1,814)

26,934

12,499
3,174

15,673

For the purposes of the statement of cash fl ows, cash and cash equivalents comprise cash at bank and in hand. This is 
consistent with the presentation in the Statement of Financial Position.

The notes on pages 41 to 69 are an integral part of these consolidated fi nancial statements.

40

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Notes to the Consolidated Financial Statements 
year ended 31 January 2020

1. General information

The principal activity of the Company is that of a holding company. The principal activity for the Group continued to be that of 
providing online property portal services to businesses in the estate and lettings agency industry under the trading name of 
OnTheMarket.com.

The  Company  is  a  public  company  limited  by  shares  and  it  is  incorporated  and  domiciled  in  the  UK. The  address  of  its 
registered offi ce is PO Box 450, 155-157 High Street, Aldershot, GU11 9FZ.

2. Summary of significant accounting policies

The  principal  accounting  policies  applied  in  the  preparation  of  these  consolidated  fi nancial  statements  are  set  out  below. 
They have, unless otherwise stated, been applied consistently to all periods presented.

2.1  Basis of preparation

These consolidated fi nancial statements have been prepared on a going concern basis and in accordance with International 
Financial  Reporting  Standards  (“IFRS”)  and  IFRS  Interpretation  Committee  interpretations  (“IFRS  IC”)  as  adopted  by  the 
European Union and with the Companies Act 2006 applicable to companies reporting under IFRS.

The consolidated fi nancial statements comprise an income statement, a statement of fi nancial position, a statement of changes 
in equity, a statement of cash fl ows and notes. Income and expenses, excluding the components of other comprehensive 
income, are recognised in the statement of profi t or loss. Other comprehensive income is recognised in the statement of 
comprehensive income and comprises items of income and expenses (including reclassifi cation adjustments) that are not 
recognised in the statement of profi t or loss, as required or permitted by IFRS. Reclassifi cation adjustments are amounts 
reclassifi ed  to  profi t  or  loss  in  the  current  period  that  were  recognised  in  other  comprehensive  income  in  the  current  or 
previous periods. Transactions with the owners of the Group in their capacity as owners are recognised in the statement of 
changes in equity.

The Group presents the statement of profi t or loss using the classifi cation by function of expenses. The Group believes this 
method provides more useful information to the users of its fi nancial statements as it better refl ects the way operations are 
run from a business point of view. The statement of fi nancial position format is based on a current/non-current distinction.

Measurement bases

The consolidated fi nancial statements have been prepared under the historical cost convention. Historical cost is generally 
based on the fair value of the consideration given in exchange for assets.

The preparation of the consolidated fi nancial statements in compliance with adopted IFRS requires the use of certain critical 
accounting  estimates  and  management  judgements  in  applying  the  accounting  policies.  The  signifi cant  estimates  and 
judgements that have been made and their effects are disclosed in note 3.

2.2  Basis of consolidation

The consolidated fi nancial statements incorporate those of OnTheMarket plc and all of its subsidiaries (i.e. entities that the 
Group controls through its power to govern the fi nancial and operating policies so as to obtain economic benefi ts). These are 
adjusted, where appropriate, to conform to Group accounting policies. 

All intra-group transactions, balances and unrealised gains on transactions between Group companies are eliminated on 
consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset 
transferred.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

41

 
Notes to the Consolidated Financial Statements
Continued

2.3  Reduced disclosures

The fi gures presented in relation to the Company’s fi nancial statements have been prepared in accordance with FRS 101 
Reduced Disclosure Framework (“FRS 101”).

In accordance with FRS 101 the following exemptions from the requirements of IFRS have been applied in the preparation of 
the Company fi nancial statements and, where relevant, equivalent disclosures have been made in the consolidated fi nancial 
statements of the Group:

 ●   presentation of a Company Cash Flow Statement and related notes;

 ● disclosure of the objectives, policies and processes for managing capital;

 ● inclusion of an explicit and unreserved statement of compliance with IFRS;

 ● disclosure of Company key management compensation;

 ● disclosure of the categories of fi nancial instrument and nature and extent of risks arising on these fi nancial instruments;

 ● disclosure of share-based payment expense charge to profi t or loss, reconciliation of opening and closing number and 

weighted average exercise price of share options and how the fair value of options granted was measured; 

 ● related party disclosures in respect of two or more wholly owned members of the Group;

 ● disclosure of the future impact of new International Financial Reporting Standards in issue but not yet effective at the 

reporting date; and

 ● disclosures on fair values.

The fi nancial statements of the Company are consolidated within these fi nancial statements which are publicly available from 
Companies House, Crown Way, Cardiff, CF14 3OZ.

2.4  Going concern

The Group made a loss after tax for the year of £11.5m (2019: £14.5m) and as at 31 January 2020 the Group had a net cash 
balance of £8.7m (2019: £15.7m). At 31 May 2020, the Group had a net cash balance of £8.8m and, excluding deferred 
creditor payments of £2.3m, no borrowings.

In March 2020, the Group took actions to reduce costs and conserve cash in light of the actual and anticipated impact of 
the coronavirus crisis. Short-term revenues were reduced by a discount the Group offered to its paying, full-tariff customers. 
Further details on this and the corresponding actions taken to reduce costs are set out in the Acting Chief Executive Offi cer’s 
Report. The objective of those actions was to conserve cash through managing future expenditure commitments to be lower 
than anticipated revenues, until there was greater clarity on the full impact of COVID-19. Cash management has to date met 
internal expectations.

The Directors have prepared and reviewed cash forecasts and projections for the Group for the next 12 months in light of 
the potential ramifi cations for Group revenues due to the COVID-19 crisis, among other factors. They have also conducted 
sensitivity analyses and considered scenarios where the impact on future revenues is more signifi cant and more sustained 
than currently experienced or anticipated, together with the mitigating actions they may take in such circumstances, such as 
a reduction in budgeted discretionary expenditure, a signifi cant proportion of which relates to advertising and marketing cost 
that can be reduced materially at short notice.

Based upon these projections and analyses the Directors have a reasonable expectation that the Group has adequate fi nancial 
resources to continue its operations for the foreseeable future and to be able to meet its debts as and when they fall due. 

In the light of this, the Directors consider the going concern basis to be appropriate to the preparation of these fi nancial statements.

42

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Notes to the Consolidated Financial Statements
Continued

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2.5  Adoption of new and revised standards and interpretations

Application of new and amended standards 

For the preparation of these consolidated fi nancial statements, the following new or amended standards are mandatory for 
the fi rst time for the fi nancial year beginning 1 February 2019.

 Annual Improvements to IFRS standards 2015-2017 cycle was issued on 12 December 2017 and addresses the following 
amendments:

 ●   IFRS 3 “Business combinations” clarifi es that an acquirer is to remeasure the fair value of previously held interests at 

acquisition date. The amendment is effective for annual periods beginning on or after 1 January 2019. 

 ●   IFRS 11 “Joint arrangements” states that when a party subsequently obtains joint control, it must not remeasure its 

previously held interest. The amendment is effective for annual periods beginning on or after 1 January 2019. 

 ●   IAS 12 “Income taxes” applies to income tax consequences of dividends recognised on or after the beginning of the 

earliest comparative period presented. 

 ●   IAS 23 “Borrowing costs” clarifi es that once a qualifying asset funded through specifi c borrowings becomes ready for 
its intended use or sale, the rate applied on those borrowings is included in the determination of the capitalisation rate 
applied to general borrowings.

The amendments are effective for annual periods beginning on or after 1 January 2019. No changes have been made in 
respect of these amendments as they do not apply to the Group.

 IFRS 16, “Leases”, is mandatory for annual reporting periods beginning on or after 1 January 2019. The Group has initially 
adopted IFRS 16, “Leases” from 1 February 2019, replacing the prior lease guidance including IAS 17. 

 At inception, the Group assesses whether a contract contains a lease. This assessment involves the exercise of judgement 
about whether the Group obtains substantially all the economic benefi ts from the use of that asset, and whether the Group 
has the right to direct the use of the asset. Previously all of the Group’s leases were accounted for as operating leases (see 
note 24 of the annual report and consolidated fi nancial statements for the year ended 31 January 2019). Under IFRS 16 
leases are accounted for on the right-of-use model. On adoption of IFRS 16, the Group recognised lease liabilities in relation 
to leases which had previously been classifi ed as “operating leases” under the principles of IAS 17, “Leases”. These liabilities 
were measured at the present value of the remaining lease payments and discounted using a weighted average incremental 
borrowing rate of 2.5%. 

 The  standard  permits  either  a  full  retrospective  or  a  modifi ed  retrospective  approach  for  the  adoption.  The  Group  has 
adopted the standard using the modifi ed retrospective approach, with the right-of-use asset being equal to the lease liability 
at  the  point  of  original  recognition,  adjusted  for  prepaid  or  accrued  lease  payments  immediately  before  the  date  of  initial 
application. Therefore, the cumulative impact of the adoption is recognised in retained earnings as of 1 February 2019 and 
the comparatives are not restated. In applying IFRS 16 for the fi rst time, the Group has used the following practical expedients 
permitted by the standard:

 ●  the use of a single discount rate to a portfolio of leases with reasonably similar characteristics; 

 ●  reliance on previous assessments on whether leases are onerous; and 

 ●  the accounting for operating leases with a remaining lease term of less than 12 months as short-term leases. 

 IFRS 16 permits lessees to elect not to apply the recognition requirements to short-term leases and leases for which the 
underlying asset is of low value. The Group has elected not to recognise short-term leases of less than one year at inception 
and low value leases which will continue to be refl ected in the income statement. This will be the ongoing policy adopted by 
the Group. There are no right-of-use assets or lease liabilities recognised for these leases and the expense is recognised in 

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

43

 
Notes to the Consolidated Financial Statements
Continued

the income statement on a straight line basis. The following reconciliation to the opening balance for IFRS 16 lease liabilities 
as at 1 February 2019 is based upon the operating lease obligations at 31 January 2019:

Lease liabilities

Operating lease obligations at 31 January 2019 
Relief option for short-term leases 

Discounted using the incremental borrowing rate at 1 February 2019 

Lease liabilities recognised at 1 February 2019 

£’000
1,010
(532)

478

(10)

468

The cumulative fi nancial impact of adopting the modifi ed retrospective approach on the opening balances as at 1 February 
2019 is as follows:

Non-current assets
Right-of-use assets 

Current assets
Trade and other receivables 

Current liabilities
Lease liability 

Non-current liabilities
Lease liability 

At 
1 February 
2019 
(under 
IAS 17) 
£’000 

IFRS 16 
adjustment 

At
1 February
2019
(adjusted)

£’000 

£’000

– 

573 

573

3,286 

(105) 

3,181

– 

– 

(186) 

(186)

(282) 

(282) 

A depreciation charge under IFRS 16 of £233k was recognised in the income statement for the year to 31 January 2020, 
along with deemed interest of £8k. Depreciation on right-of-use assets is charged to the income statement over the period of 
the lease term.

Short-term leases of less than twelve months at inception and low value leases are charged to the income statement evenly 
over the life of the lease. In the year to 31 January 2020, charges of £719k relating to short period and low value leases were 
included in operating expenses.

2.6  Functional and presentation currency

The consolidated fi nancial statements are presented in ‘Pounds Sterling’, rounded to the nearest thousand (£’000), which is 
also the Group’s functional currency.

2.7  Property, plant and equipment

All property, plant and equipment are stated at historical cost less accumulated depreciation and any accumulated impairment 
losses. Depreciation is calculated using an appropriate method to allocate their cost amounts to their residual values over 
their estimated useful lives, as follows:

Fixtures, fi ttings and equipment 

Straight line 4 years

44

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

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2.8  Leases

Right-of-use assets

A right-of-use asset is recognised at commencement of the lease and initially measured at the amount of the lease liability, 
plus any incremental costs of obtaining the lease and any lease payments made at or before the leased asset is available for 
use by the group.

Payments for the right to use an underlying asset are payments for a lease, regardless of the timing of those payments which 
may be before the underlying asset is available for use by the lessee. 

The right-of-use asset is subsequently measured at cost less accumulated depreciation and any accumulated impairment 
losses. The depreciation methods applied are as follows:

Lease vehicles 

– 

Straight line 3 years

Lease liabilities

On commencement of a contract (or part of a contract) which gives the group the right to use an asset for a period of time 
in exchange for consideration, the group recognises a right-of-use asset and a lease liability unless the lease qualifi es as a 
‘short-term’ lease or a ‘low-value’ lease.

Short-term leases - Where the lease term is twelve months or less and the lease does not contain an option to purchase the 
leased asset, lease payments are recognised as an expense on a straight-line basis over the lease term. 

Leases of low-value assets - Leases where the underlying asset is ‘low-value’, lease payments are recognised as an expense 
on a straight-line basis over the lease term. 

Initial measurement of the lease liability

The lease liability is initially measured at the present value of the lease payments during the lease term discounted using the 
interest rate implicit in the lease, or the incremental borrowing rate if the interest rate implicit in the lease cannot be readily 
determined. 

The  lease  term  is  the  non-cancellable  period  of  the  lease  plus  extension  periods  that  the  group  is  reasonably  certain  to 
exercise and termination periods that the group is reasonably certain not to exercise.

Lease payments include fi xed payments, less any lease incentives receivable, variable lease payments dependent on an 
index or a rate (such as those linked to LIBOR) and any residual value guarantees. Variable lease payments are initially 
measured using the index or rate when the leased asset is available for use.

Subsequent measurement of the lease liability

The lease liability is subsequently increased for a constant periodic rate of interest on the remaining balance of the lease 
liability and reduced for lease payments.

Interest on the lease liability is recognised in profi t or loss.

Variable lease payments not included in the measurement of the lease liability as they are not dependent on an index or rate, 
are recognised in profi t or loss in the period in which the event or condition that triggers those payments occurs.

2.9 

Intangible assets

In accordance with IAS 38, “Intangible Assets”, expenditure incurred on research and development is distinguished as relating 
to a research phase or to a development phase.

Expenditure on research activities is recognised as an expense in the period in which it is incurred.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

45

 
Notes to the Consolidated Financial Statements
Notes to the Consolidated Financial Statements
Continued
Continued

An internally generated intangible asset arising from the development and enhancement of the online platform, OnTheMarket.com, 
and associated applications is recognised when the development has been deemed technically feasible, the Group has the 
intention  to  complete  the  development,  probable  future  economic  benefi ts  will  occur,  the  Group  has  the  required  funds  to 
complete the development and when the Group has the ability to measure the expenditure on the development reliably.

The amount initially recognised for internally generated intangible assets is the sum of the directly attributable expenditure 
incurred from the date when the intangible asset fi rst meets the recognition criteria defi ned above.

Capitalisation ceases when the asset is brought into use. Where no internally generated asset can be recognised, development 
expenditure is recognised in the income statement in the period in which it is incurred.

Subsequent  to  initial  recognition,  internally  generated  assets  are  reported  at  cost  less  accumulated  amortisation  and 
impairment losses. Amortisation is charged on a straight-line basis over 4 years from when the asset is fi rst brought into use. 
The current intangible assets will be fully amortised in the next 1-4 years.

2.10  Impairment of property, plant & equipment, right-of-use assets and intangible assets

At each year end date, the carrying amounts of assets are reviewed to determine whether there is any indication that those 
assets  have  suffered  an  impairment  loss.  If  any  such  indication  exists,  the  recoverable  amount  of  the  asset  is  estimated 
in  order  to  determine  the  extent  of  the  impairment  loss  (if  any).  Where  the  asset  does  not  generate  cash  fl ows  that  are 
independent from other assets, the recoverable amount of the cash-generating unit to which the asset belongs is estimated.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying 
amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an 
expense immediately, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated 
as a revaluation decrease.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased 
to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying 
amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) 
in prior years. A reversal of an impairment loss is recognised immediately as profi t, unless the relevant asset is carried at a 
revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.

2.11  Company investments in subsidiaries and associates

Investments  by  the  Company  in  subsidiary  and  associate  undertakings  are  stated  at  cost  less  any  impairment.  Where 
management identify uncertainty over these investments, the investment is impaired to an estimate of its net realisable value.

2.12  Investments in associates in the consolidated fi nancial statements

Associates are entities over which the consolidated entity has signifi cant infl uence but not control or joint control.

Investments in associates are accounted for using the equity method.

Under the equity method, the share of the profi ts or losses of the associate is recognised in profi t or loss and the share of the 
movements in equity is recognised in other comprehensive income. Investments in associates are carried in the statement 
of fi nancial position at cost plus post acquisition changes in the consolidated entity’s share of net assets of the associate. 
Goodwill relating to the associate is included in the carrying amount of the investment and is neither amortised nor individually 
tested for impairment. 

Dividends received or receivable from associates reduce the carrying amount of the investment.

When the consolidated entity’s share of losses in an associate equals or exceeds its interest in the associate, including any 
unsecured long-term receivables, the consolidated entity does not recognise further losses, unless it has incurred obligations 
or made payments on behalf of the associate.

46

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Continued

The consolidated entity discontinues the use of the equity method upon the loss of signifi cant infl uence over the associate and 
recognises any retained investment at its fair value. Any difference between the associate’s carrying amount, fair value of the 
retained investment and proceeds from disposal is recognised in profi t or loss.

2.13  Financial instruments

Recognition of fi nancial instruments

Financial assets and fi nancial liabilities are recognised when the Group becomes party to the contractual provisions of the 
instrument.

Financial assets

Initial and subsequent measurement of fi nancial assets

Cash and cash equivalents

Cash and cash equivalents comprise cash at bank and in hand and other short-term deposits held by the Group with maturities 
of less than three months.

Trade, Group and other receivables

Trade receivables are initially measured at their transaction price. Group and other receivables are initially measured at fair 
value plus transaction costs.

Financial liabilities and equity

Financial liabilities and equity instruments are classifi ed according to the substance of the contractual arrangements entered 
into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of 
its liabilities.

Initial and subsequent measurement of fi nancial liabilities

Trade, Group and other payables

Trade, Group and other payables are initially measured at fair value net of direct transaction costs and subsequently measured 
at amortised cost.

Equity instruments

Equity instruments issued by the Group are recorded at fair value on initial recognition net of transaction costs. 

Derecognition of fi nancial assets (including write-offs) and fi nancial liabilities

A fi nancial asset (or part thereof) is derecognised when the contractual rights to cash fl ows expire or are settled, or when the 
contractual rights to receive the cash fl ows of the fi nancial asset and substantially all the risks and rewards of ownership are 
transferred to another party. 

When there is no reasonable expectation of recovering a fi nancial asset it is derecognised (“written off”).

The gain or loss on derecognition of fi nancial assets measured at amortised cost is recognised in profi t or loss.

A fi nancial liability (or part thereof) is derecognised when the obligation specifi ed in the contract is discharged, cancelled or 
expires.

Any difference between the carrying amount of a fi nancial liability (or part thereof) that is derecognised and the consideration 
paid is recognised in profi t or loss.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

47

 
Notes to the Consolidated Financial Statements
Continued

2.14  Impairment of fi nancial assets

An impairment loss is recognised for the expected credit losses on fi nancial assets when there is an increased probability that 
the counterparty will be unable to settle an instrument’s contractual cash fl ows on the contractual due dates, a reduction in 
the amounts expected to be recovered, or both. The probability of default and expected amounts recoverable are assessed 
using reasonable and supportable past and forward-looking information that is available without undue cost or effort. The 
expected credit loss is a probability-weighted amount determined from a range of outcomes and takes into account the time 
value of money.

For trade receivables, material expected credit losses are measured by applying an expected loss rate to the gross carrying 
amount. The expected loss rate comprises the risk of a default occurring and the expected cash fl ows on default based on 
the aging of the receivable. 

For intercompany loans that are repayable on demand, expected credit losses are based on the assumption that repayment 
of the loan is demanded at the reporting date. If the subsidiary does not have suffi cient accessible highly liquid assets in order 
to repay the loan if demanded at the reporting date, an expected credit loss is calculated. This is calculated based on the 
expected cash fl ows arising from the subsidiary, weighted for probability likelihood variations in cash fl ows.

2.15  Share capital

Ordinary shares are classifi ed as equity. Incremental costs directly attributable to the issue of new ordinary shares are shown 
in equity as a deduction, net of tax, from the proceeds.

2.16  Income taxes

Tax currently payable is calculated using the tax rates in force or substantively enacted at the reporting date. Taxable profi t 
differs from accounting profi t either because some income and expenses are never taxable or deductible, or because the time 
pattern on which they are taxable or deductible differs between tax law and their accounting treatment.

Using the statement of fi nancial position liability method, deferred tax is recognised in respect of all temporary differences 
between the carrying value of assets and liabilities in the consolidated statement of fi nancial position and the corresponding 
tax  base,  with  the  exception  of  temporary  differences  arising  from  goodwill  or  from  the  initial  recognition  (other  than  in  a 
business combination) of assets and liabilities in a transaction that affects neither the taxable profi t nor the accounting profi t.

Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is realised or the liability is 
settled, based on tax rates (and tax laws) that have been enacted or substantively enacted by the reporting date.

Deferred tax assets are recognised only to the extent that the Group considers that it is probable (i.e. more likely than not) that 
there will be suffi cient taxable profi ts available for the asset to be utilised within the same tax jurisdiction.

Deferred tax assets and liabilities are offset only when there is a legally enforceable right to offset current tax assets against 
current tax liabilities, they relate to the same tax authority and the Group’s intention is to settle the amounts on a net basis.

The  tax  expense  for  the  period  comprises  current  and  deferred  tax. Tax  is  recognised  in  profi t  or  loss,  except  if  it  arises 
from transactions or events that are recognised in other comprehensive income or directly in equity. In this case, the tax is 
recognised in other comprehensive income or directly in equity, respectively. Where tax arises from the initial accounting for 
a business combination, it is included in the accounting for the business combination.

Since the Group is able to control the timing of the reversal of the temporary difference associated with interests in subsidiaries, 
associates and joint arrangements, a deferred tax liability is recognised only when it is probable that the temporary difference 
will reverse in the foreseeable future mainly because of a dividend distribution.

48

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

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Continued

2.17  Employee benefi ts

Defi ned contribution plans

The Group pays fi xed percentage contributions into independent entities in relation to plans and insurances for individual 
employees.  The  Group  has  no  legal  or  constructive  obligations  to  pay  contributions  in  addition  to  its  fi xed  percentage 
contributions, which are recognised as an expense in the period that related employee services are received.

Short-term employee benefi ts

Short-term employee benefi ts, including holiday entitlement, are current liabilities included in pension and other employee 
obligations, measured at the undiscounted amount that the Group expects to pay as a result of the unused entitlement.

2.18  Share-based payments

Employee share schemes

The Group operates equity-settled share-based remuneration plans for its employees. All goods and services received in 
exchange for the grant of any share-based payment are measured at their fair values.

Where employees are rewarded using share-based payments, the fair value of employees’ services is determined indirectly 
by reference to the fair value of the equity instruments granted. This fair value is appraised at the grant date and excludes 
the impact of non-market vesting conditions (for example profi tability and sales growth targets and performance conditions).

All share-based remuneration is ultimately recognised as an expense in profi t or loss with a corresponding increase to equity. 
If  vesting  periods  or  other  vesting  conditions  apply,  the  expense  is  allocated  over  the  vesting  period,  based  on  the  best 
available estimate of the number of share options expected to vest. 

Non-market  vesting  conditions  are  included  in  assumptions  about  the  number  of  options  that  are  expected  to  become 
exercisable.  Estimates  are  subsequently  revised  if  there  is  any  indication  that  the  number  of  share  options  expected  to 
vest differs from previous estimates. Any adjustment to cumulative share-based compensation resulting from a revision is 
recognised in the current period.

The number of vested options ultimately exercised by holders does not impact the expense recorded in any period. Upon 
exercise of share options, the proceeds received, net of any directly attributable transaction costs, are allocated to share 
capital up to the nominal (or par) value of the shares issued with any excess being recorded as share premium.

The social security contributions payable in connection with the grant of the share options are considered an integral part of 
the grant itself and the charge will be treated as a cash-settled transaction.

Agent recruitment shares 

The Group issues shares to key agents who commit to long-term listing agreements, in line with its strategy to grow the agent 
shareholder base. Shares are issued in return for payment of the nominal share value in cash and, in some cases, in return 
for share premium in non-cash consideration relating to the long-term listing agreements signed. 

Upon contract commencement an agent recruitment share reserve is credited (shown within other reserves in the fi nancial 
statements) and a prepayment created, based on the value of the shares, which is then amortised over the life of the contract. 
Upon the issue of shares to the agents, which predominantly takes place on a quarterly basis, the relevant amount of the 
balance recorded in other reserves is transferred to share capital and share premium, based on the market share price at the 
date of issue. The prepayment is adjusted to refl ect any increase arising due to a higher share price at issue compared with 
contract commencement.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

49

 
Notes to the Consolidated Financial Statements
Continued

2.19  Provisions

Where, at the reporting date, the Group has a present obligation (legal or constructive) as a result of a past event and it is 
probable that the Group will settle the obligation, a provision is made in the statement of fi nancial position. Provisions are 
made using best estimates of the amount required to settle the obligation. Changes in estimates are refl ected in profi t or 
loss in the period they arise. Provisions for social security on share options granted are measured using the fair value of the 
expected number of share options to be exercised at the applicable tax rate in use at the measurement date.

2.20  Revenue

Revenue represents income for the sales of services, net of discounts and rebates, to external customers at invoice value 
less value added tax. Revenue predominantly represents listing fees in respect of the property portal OnTheMarket.com. 
The transaction price does not include any other elements e.g. no incentives or free periods. There is only one performance 
obligation therefore. Amounts are predominantly billed monthly in advance and released to the income statement over the 
period of access to the portal. 

The Group offers its advertising agents rolling notice to 5-year term listing agreements. The Group has a number of customers 
who were not paying their contractually committed listing fees in the year to 31 January 2020. The majority of these chose to 
breach the One Other Portal rule in their listing agreements and no longer have access to the portal. 

Under IFRS 15 amounts due under these contracts are not recognised within revenues as it is not probable that the Group 
will collect the revenue it is entitled to on the due date. This therefore does not constitute a contract. 

Within  one  reporting  segment,  there  is  only  one  major  service  provision  line,  namely  listing  fees. All  revenue  relates  to 
services  transferred  over  the  term  of  the  listing  agreement.  Sales  are  predominantly  billed  monthly  in  advance  and  the 
majority collected via direct debit. At the end of the year, an amount of deferred income is outstanding relating to amounts 
received in respect of the following month.

2.21  Derivative assets

Derivatives are initially recognised at fair value on the date a derivative contract is entered into, and they are subsequently 
remeasured to their fair value at the end of each reporting period. Changes in the fair value of any derivative instrument are 
recognised immediately in profi t or loss and are included in other gains/(losses).

3. Critical accounting judgements and key sources of estimation uncertainty

The  preparation  of  the  consolidated  fi nancial  statements  requires  management  to  make  judgements,  estimates  and 
assumptions  concerning  the  future  which  impact  the  application  of  accounting  policies  and  reported  amounts  of  assets, 
liabilities, income and expenses. The accounting estimates resulting from these judgements and assumptions seldom equal 
the actual results but are based on historical experiences and future expectations.

Critical accounting judgements

The following are the critical judgements, apart from those involving estimations (which are dealt with separately below), that 
the directors have made in the process of applying the Group’s accounting policies and that have the most signifi cant effect 
on the amounts recognised in the fi nancial statements;

Revenue recognition

A material number of customers have for some time been defaulting on the payment terms of their contracts. Management 
have made judgements as to whether there is any current intention to pay by these customers and, where there is judged not 
to be, the contract is deemed not to meet the contract recognition criteria under IFRS 15 and hence the amounts due are not 
included within revenues.

50

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Notes to the Consolidated Financial Statements
Continued

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Investment in associate

The Group acquired 20% of the shares in Glanty Limited during the year. The terms and conditions of the arrangement include 
a call option for the Group to acquire the remaining 80% of shares in Glanty Limited. The Group therefore must consider 
whether the potential voting rights are substantive so that the Group has control of, and not just signifi cant infl uence over, 
Glanty Limited. This will impact whether Glanty Limited is treated as a subsidiary or an associate.

In order to determine whether it has power over Glanty Limited, the Directors are required to consider potential voting rights 
that the Company holds and whether these rights are substantive, as these could give the Group and Company the current 
ability to direct the relevant activities of Glanty Limited.

The Directors consider that, despite the Group holding an option over the remaining 80% of the shares in Glanty Limited, 
these potential voting rights are not substantive and therefore the Directors do not consider that control has been achieved. 
This is because the time period for delivery of the remaining shares means that the Company cannot immediately direct the 
activities of Glanty Limited upon exercise of the option. On this basis, the investment in Glanty Limited has been classifi ed as 
an investment in an associate. 

Key sources of estimation uncertainty

Impairment of development costs

Development costs are recognised in respect of the online property portal. These costs are not considered to be impaired 
due to the ongoing economic benefi t obtained from the portal. In determining that ongoing economic benefi t and determining 
an estimate of net realisable value, management is required to make judgements about the ability to generate revenues and 
profi ts from the portal under existing contracts, many of which are long-term, as well as judgements about the growth of future 
revenues and profi ts from new paying agent customers.

Impairment of Company receivables

The  Company  has  intercompany  loans  to  its  subsidiary Agents’  Mutual  Limited  which  are  repayable  on  demand. As  the 
subsidiary did not have suffi cient highly liquid resources to repay the loans at 31 January 2020, an expected credit loss is 
calculated under IFRS 9.

The calculation is based upon a number of scenarios, ranging from a scenario which anticipates that Agents’ Mutual Limited 
will trade profi tably in the future and that this will allow it to repay the loans in time, to a scenario under which it is anticipated 
that  the  loan  will  not  be  fully  recovered.  Forecast  cash  fl ows  under  a  range  of  possible  outcomes  are  used  to  derive  a 
probability-weighted value for the loan based upon the time taken to repay the outstanding amount in full. These calculations 
rely on management judgements as to the future cash fl ow forecasts and the probability weightings assigned. The judgements 
refl ect the views of management at 31 January and the future cash fl ows therefore vary year to year. Further details on the 
impairment provision are set out in note 18.

4. Revenue and segmental information

The Group has determined that the Chief Executive Offi cer, or Acting Chief Executive Offi cer, (“CEO”) is the chief operating 
decision  maker.  Monthly  management  numbers  are  reported  and  issued  to  the  CEO,  which  are  used  to  assess  the 
performance of the business.

The  Group  has  determined  it  has  only  one  reportable  segment,  namely  the  provision  of  access  to  its  online  portal 
OnTheMarket.com (listing fees). Within the one reporting segment, there is only one major service provision line. All revenue 
relates to services transferred over the term of the listing agreements. 

Sales are billed monthly in advance and payments are recognised as deferred income. The Group has no contract assets 
but has contract liabilities of £1,585k at 31 January 2020 (2019: £1,126k) in respect of deferred income. Contract liabilities of 
£1,126k at 31 January 2019 were recognised as revenue in the year ended 31 January 2020.

All revenue is generated in the UK for this service.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

51

 
Notes to the Consolidated Financial Statements
Continued

5. Expenses by nature

Expenses are comprised of:

Depreciation  
Amortisation  
Staff costs (note 8) 
Operating lease expense - property 
Operating lease expense - other 
Short-term lease expenses 
Advertising expenditure 
Other administrative expenses 

2020 
£’000 

273 
1,856 
8,901 
– 
– 
719 
11,985 
4,255 

27,989 

2019
£’000

33
1,856
6,136
664
177
–
14,905
4,040

27,811

6. Specific professional fees, share-based payments and non-recurring items

Professional fees 
Compensation 
Agent recruitment charges 

2020 
£’000 

2,290 
(1,057) 
921 

2,154 

2019
£’000

797
(200)
565

1,162

Professional fees incurred were predominantly in relation to ongoing litigation. The costs relate to one off events that are 
not expected to be recurring and they have therefore been classifi ed separately. Compensation received was in respect of 
ongoing litigation.

Agent recruitment charges relate to share-based charges arising on the issue of shares to agents in return for committing to 
long-term listing agreements, in line with the Group’s strategy to grow the agent shareholder base.

52

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

7.  Operating loss

Operating loss is stated after charging: 
Depreciation of property, plant and equipment and right-of-use assets 
Gain on disposal of property, plant and equipment 
Amortisation of intangible assets 
Operating lease expense - property 
Operating lease expense - other 
Short-term lease expenses 
Share-based payment expense (note 22) 
Foreign exchange losses / (gains) 
Audit fees payable to the Company’s auditor 
- audit of Group fi nancial statements 
- audit related assurance services 

Other fees payables to the Company’s auditor: 

- taxation compliance services 
- corporate fi nance transaction services 
- all other services not covered above 

8. Employees and Directors

Group   

Staff costs (including Directors) comprise:
Wages and salaries 
Social security costs 
Pension  

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£’000 

273 
– 
1,856 
– 
– 
719 
493 
– 

101 
8 

2 
– 
8 

2020 
£’000 

9,076 
1,148 
132 

10,355 

2019
£’000

33
9
1,856
664
177
–
344
10

80
8

14
67
42

2019
£’000

6,727
824
63

7,614

The amounts above include £1,454k (2019: £1,478k) of staff costs that have been capitalised to intangible assets.

Company 

Staff costs (including Directors) comprise: 
Wages and salaries 
Social security costs 
Pension  

2020 
£’000 

2019
£’000

153 
19 
1 

173 

153
19
1

173

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

The average monthly number of persons employed by the Group during the year was:
Non-Executive Directors  
Marketing, sales and administration 
IT 

2020 
Number 

2019
Number

2 
111 
33 

146 

2
75
31

108

The Non-Executive Directors were the only employees in the Company as they had service contracts during the year:

Directors’ remuneration 
Group   

Aggregate emoluments 
Pension contributions 

Highest paid Director 
Group   

Aggregate emoluments 

2020 
£’000 

793 
5 

798 

2020 
£’000 

250 

2019
£’000

793
3

796

2019
£’000

250

Key management personnel compensation

Key  management  personnel  are  those  persons  having  authority  and  responsibility  for  planning,  directing  and  controlling 
the activities of the Group. The Group considers the Directors to be the only key management personnel. As well as the 
emoluments above the Group paid employers national insurance contributions of £103k (2019: £103k) due in respect of the 
Directors.

9. Finance income

Finance income:
Other interest receivable 

10.  Finance expense

Interest arising on: 
Interest payable on loan notes 
Lease liability interest (note 14)  
Other interest payable 

54

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

2020 
£’000 

2019
£’000

45 

85

2020 
£’000  

2019
£’000

– 
8 
8 

16 

29
–
6

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

11.  Income tax

Current tax: 
UK corporation tax on income for year 
Under-provision in respect of prior period 

Total current tax 

Income tax charge 

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2020 
£’000 

2019
£’000

(194) 
2 

(192) 

(192) 

6
–

6

6

Factors affecting tax charge for the year
The tax assessed for the year is different from the effective rate of corporation tax as explained below:

Loss before taxation 

2020 
£’000 

2019
£’000

(11,659) 

(14,500)

Loss before taxation multiplied by the effective rate of corporation tax of 19% (2019: 19%) 

(2,215) 

(2,755)

Effects of:
Expenses not deductible for tax purposes 
Share-based payment not deductible for tax purposes 
Deferred tax not recognised 
Under accrual in prior year 
Research and development tax credit 

Tax expense  

247 
– 
1,975 
2 
(201) 

(192) 

476
54
2,231
–
–

6

The Finance Act 2016 was substantively enacted on 6 September 2016. The Finance Act 2016 includes provisions to reduce 
the main rate of corporation tax to 17% from 1 April 2020. In the budget speech on 11 March 2020, the Chancellor announced 
that the corporation tax rate would remain at 19%, the rate in force for the 2019 fi nancial year. On 17 March 2020 a resolution 
having statutory effect was passed under the Provisional Collection of Taxes Act 1968, setting the rate at 19%.

Deferred tax should be measured at the most recently substantively enacted rate, at the balance sheet date. Therefore, it has 
been measured at 17%.

The subsidiary, Agents’ Mutual, has trading losses available for carry forward of £25,752k (2019: £14,726k) for which no 
deferred tax asset has been recognised.

The Group has been implementing its strategic plans for the long-term development of the business. These plans envisage a 
period of strong growth in the future, underpinned by signifi cant initial investment. As a result of the Group’s strategic plans, 
circumstances with respect to recoverability of the deferred tax asset in relation to losses carried forward in the foreseeable 
future remain uncertain. Consequently no deferred tax asset has been recognised. The Group has also not recognised a 
deferred tax asset arising on the share-based payment charge of £1,075k (2019: £385k).

The Group has not recognised a deferred tax asset arising on non-current asset timing differences of £19k (2019: £58k) due 
to the availability of tax losses to extinguish this liability. 

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

12.  Earnings per share

Numerators: Earnings attributable to equity
Loss for the year from continuing operations attributable to owners of the Company 

Total basic earnings and diluted earnings 

Denominators: Weighted average number of equity shares 
Basic and diluted 

2020 
£’000 

2019
£’000

(11,467) 

(14,500)

(11,467) 

(14,500)

No. 

No.

63,742,852 

60,371,132

As the Group made a loss for the year there is no dilutive effect. Instruments that would dilute earnings per share have not 
been included as these are anti-dilutive. See share options disclosed in note 22 for details of instruments.

13.  Property, plant and equipment

Group   

Cost: 
At 1 February 2018 
Additions 
Disposals 

At 31 January 2019 

Depreciation:
At 1 February 2018 
Charge for the year 
Disposals 

At 31 January 2019 

Net book value: 
At 31 January 2019 

Cost: 
At 1 February 2019 
Additions 

At 31 January 2020 

Depreciation:
At 1 February 2019 
Charge for the year 

At 31 January 2020 

Net book value: 
At 31 January 2020 

Depreciation is included within administrative expenses in the income statement.

56

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Fixtures,
fi ttings and 
equipment
£’000

116
155
(16)

255

98
33
(6)

125

130

255
37

292

125
40

165

127

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

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14.  Right-of-use assets and lease liabilities

The Group has lease contracts for motor vehicles. 

IFRS 16, “Leases”, is effective for annual periods beginning on or after 1 January 2019 and as such has been adopted by the 
Group this fi nancial year. 

The amounts presented in the fi nancial statements are as follows:

Right-of-Use Assets

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At 1 February 2019 
Additions 
Depreciation charge 

At 31 January 2020 

Lease Liabilities

At 1 February 2019 
Lease additions 
Interest expense 
Lease payments 

At 31 January 2020 

Motor
Vehicles
£’000

573
33
(233)

373

Motor
Vehicles
£’000

468
34
8
(200)

310

Non-current lease liabilities amount to £110k and are all due between 1-5 years.

At year end, the Group had future short-term minimum lease payments under non-cancellable operating leases in respect of 
land and buildings amounting to £800k within one year and £136k between one and fi ve years. In the year ended 31 January 
2020, a charge of £719k was recognised in respect of short-term leases.

At 31 January 2020, the Group had £104k commitments within one year and £62k commitments between one and fi ve years 
for leases that had not commenced at that date.

Note 2.5 shows the reconciliation of the opening balance for IFRS 16 lease liabilities as at 1 February 2019. 

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

15.  Intangible assets

Group   

Cost: 
At 1 February 2018 
Additions – internally developed 

At 31 January 2019 

Amortisation: 
At 1 February 2018 
Charge for the year 

At 31 January 2019 

Net book value: 
At 31 January 2019 

Cost: 
At 1 February 2019 
Additions – internally developed 

At 31 January 2020 

Amortisation: 
At 1 February 2019 
Charge for the year 

At 31 January 2020 

Net book value: 
At 31 January 2020 

Development
costs
£’000

6,600
2,150

8,750

2,946
1,856

4,802

3,948

8,750
2,605

11,355

4,802
1,856

6,658

4,697

Amortisation is included within administrative expenses in the income statement.

The development costs relate to those costs incurred in relation to the development of the Group’s online property portal, 
OnTheMarket.com. The development costs capitalised above are amortised over a period of 4 years which represents the 
period over which the Directors expect the Group to consume the asset’s future economic benefi ts. The development costs 
are amortised from the point at which the asset is ready for use within the business.

16.  Investments in subsidiaries

Company 

At 31 January 2019 
Additions 

At 31 January 2019 
At 31 January 2020 

58

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

Subsidiary
undertakings
£’000

–
–

–
–

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

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The Company has the following investments in subsidiary undertakings:

Agents’ Mutual Limited 

On The Market (Europe) Limited 

Class of  
  shares held1 

Principal  Ownership
2020

activity 

Member  Online property 
  portal services  

Ordinary 

Dormant 

100%

100%

1 

 Agents’ Mutual Limited is a company limited by guarantee and has no shares. The Company owns the only member 
interest in Agents’ Mutual Limited.

All the above subsidiary undertakings share the same registered offi ce as the Company.

On The Market (Europe) Limited is a subsidiary of Agents’ Mutual Limited.

17.   Investments in associates

Group and Company 

At 31 January 2019 
Additions 

At 31 January 2020 

£’000

–
985

985

The Group and Company have the following investments in associated undertakings:

Glanty Limited 

Class of  
shares held 

 Ordinary shares1 

 Proportion of
Nature of   ownership
interest
business 

Property
services 

20%

1 

 The Group and Company also hold an option to acquire the remaining 80%.

Glanty Limited is incorporated in the United Kingdom and its registered address is 4 Prince Albert Road, London, NW1 7SN.

No share of profi t or loss from associate has been recognised on the basis the associate was not acquired until 21 December 
2019 and the profi t or loss from this date to 31 January 2020 is not material to the Group fi nancial statements. At 31 December 
2019, the date to which Glanty Limited’s last accounts were drawn up, Glanty Limited had total assets of £3,107k and total 
liabilities of £2,150k.

Total consideration amounted to £797k, of which £230k formed the initial consideration and had been paid to 31 January 2020. 
£567k relates to deferred consideration and has been recognised in other payables (note 19). The total amount capitalised of 
£985k includes directly attributable legal costs of £188k.

As part of the agreement, OnTheMarket was granted a call option, under which it has the right, but not the obligation, to 
enter into a share purchase agreement to acquire the remaining shares in Glanty for an initial consideration of approximately 
£1,500k  (payable  in  cash  or  shares  at  OnTheMarket’s  option),  plus  a  revenue  and  EBITDA  based  earnout  arrangement, 
alongside the repayment of approximately £1,400k of loans. 

The call option is exercisable for a period of 15 months from 23 December 2019, ending on 23 March 2021. Should the call 
option lapse, OnTheMarket has a put option to sell its shares to an existing shareholder of Glanty for £797k. The same Glanty 
shareholder also has a call option to acquire OnTheMarket’s shares for £797k in the event that the Company’s call option 
lapses.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

The Directors have not recognised the fair value of the call and put option in the balance sheet at 31 January 2020 on the 
basis the value ascribed to these is immaterial. 

The associate’s principal activity is that of property services, and its initial product “teclet” is designed to automate the lettings 
process  and  bring  effi ciency  gains  to  agents,  landlords  and  tenants.  The  acquisition  is  considered  to  be  strategic  to  the 
Group’s activities, because the associate’s principal activities are the provision of value-added services to customers of the 
Group.

18.  Trade and other receivables

Trade receivables 
Amounts due from Group undertakings 
Other receivables 
Prepayments and accrued income 

Group  
2020 
£’000 

389 
– 
 236 
5,488 

6,113 

Company 
2020 
£’000 

– 
41,022 
10 
67 

41,099 

Group 
2019 
£’000 

368 
– 
330 
2,588 

3,286 

Company
2019
£’000

–
28,178
–
43

28,221

The aged analysis of trade receivables is shown in note 20.

Included within prepayments is £3.9m (2019: £1.3m) in relation to prepaid agent recruitment share-based payment charges. 
Of this, £2.6m is not due to be recognised in the income statement until the year to 31 January 2022 or after.

Impairment of Company receivables from subsidiaries

The Company’s group receivables represent trading balances and loan amounts advanced to other Group companies with 
no fi xed repayment dates. Under IFRS 9 the value of this intercompany receivable repayable on demand to the Company by 
Agents’ Mutual Limited is considered impaired as Agents’ Mutual Limited did not have suffi cient liquid resources at 31 January 
2020 to repay the loan in full. The impairment loss in the Company’s accounts is based upon the 12-month expected credit 
losses methodology under IFRS 9 and is calculated as set out in note 2.14. See also note 20.

Following an impairment review as at 31 January 2020, the provision has been adjusted to £11,295k (2019: £9,123k). The 
credit risk is not deemed to have increased signifi cantly but the larger provision refl ects the larger intercompany receivable of 
£52,317k before impairment (2019: £37,301k). This provision is included within the Company’s loss for the period, however it 
is fully eliminated on Consolidation and has no impact on the Group’s reported fi nancial performance for the year or fi nancial 
position at the balance sheet date.

19.  Trade and other payables

Current liabilities 
Trade payables 
Social security and other taxes 
Other payables 
Accruals and deferred income 

Group 
2020 
£’000 

Company 
2020 
£’000 

Group 
2019 
£’000 

Company
2019
£’000

2,312 
749 
606 
3,147 

6,814 

28 
6 
568 
64 

666 

1,580 
471 
21 
2,658 

4,730 

2
199
1
20

222

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Continued

20. Financial instruments and financial risks

Financial risks

The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure 
the effective implementation of the objectives and policies to the CEO. The Board receives monthly reports from the fi nance 
function through which it reviews the effectiveness of the processes put in place and the appropriateness of the objectives 
and policies it sets.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the 
Group’s competitiveness and fl exibility. Further details regarding these policies are set out below:

The Group is exposed through its operations to the following fi nancial risks:

 ● credit risk; and

 ● liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of fi nancial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure them 
from previous periods unless otherwise stated in this note.

Credit risk

Credit  risk  is  the  risk  of  fi nancial  loss  to  the  Group  if  a  counterparty  to  a  fi nancial  instrument  fails  to  meet  its  contractual 
obligations.

On the basis that the value of unprovided for trade receivables is not material and that the balance largely relates to VAT 
due from HMRC on bad debts written off in previous periods, the exposure of the Group to credit risk in respect of trade 
receivables is considered not material.

The loss allowance on all fi nancial assets is measured by considering the probability of default.

Trade receivables are considered to be in default when the amount due is signifi cantly more than the associated credit terms 
past due, based on an assessment of past payment practices and the likelihood of such overdue amounts being recovered.

Trade  receivables  are  written  off  by  the  Group  when  there  is  no  reasonable  expectation  of  recovery,  such  as  when  the 
counterparty (the agent) is known to be going bankrupt, or into liquidation or administration. Trade receivables will also be 
written off when the amount is more than materially past due.

The following table shows an aged analysis of trade receivables for the Group.

0 – 30 days   
31 – 60 days 
61 – 90 days 
91 – 120 days 
Over 120 days 

2020 
£’000 

114 
13 
30 
2 
230 

389 

2020 
% 

29% 
3% 
8% 
1% 
59% 

2019 
£’000 

83 
72 
40 
46 
127 

368 

2019
%

23%
20%
11%
12%
35%

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

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Notes to the Consolidated Financial Statements
Continued

The total value of debts past due but not impaired is £275k (2019: £285k). The expected loss rate on balances less than 
120 days gives rise to an immaterial loss allowances provision. The expected loss rate on balances greater than 120 days 
is also expected to give rise to an immaterial loss allowances provision. This is because the balance relates to VAT due from 
HMRC on bad debts written off in previous periods. 

The credit risk on liquid funds is limited as the funds are held at banks with high credit ratings assigned by international credit 
rating agencies.

Liquidity risk

Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter diffi culty in 
meeting its fi nancial obligations as they fall due.

In order to maintain liquidity to ensure that suffi cient funds are available for ongoing operations and future developments, the 
Group monitors forecast cash infl ows and outfl ows on a monthly basis.

The fi nancial assets and liabilities of the Group are as follows:

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Measured at amortised cost 

Current liabilities 
Trade and other payables 
Accrued expenses 
Lease liabilities 

Total fi nancial liabilities measured at amortised cost 

  Financial assets measured 
at amortised cost

2020 
£’000 

634 
8,685 

9,319 

2019
£’000

516
15,673

16,189

Financial liabilities held
at amortised cost

2020 
£’000 

2,918 
1,562 
200 

4,680 

2019
£’000

1,601
1,532
–

3,133

The  following  is  an  analysis  of  the  maturities  of  the  fi nancial  liabilities  in  the  Statement  of  Financial  Position,  excluding 
amounts owed in relation to statutory taxes:

2020
Trade and other payables 
Accrued expenses 
Lease liabilities 

Carrying 
amount 
£’000 

6 months 
or less 
£’000 

6-12 
months 
£’000 

1 year or
more
£’000

2,918 
1,562 
310 

4,790 

2,666 
1,562 
100 

4,575 

252 
– 
100 

95 

–
–
110

120

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Notes to the Consolidated Financial Statements
Continued

2019
Trade and other payables 
Accrued expenses 

All fi nancial liabilities are denominated in Sterling.

Capital risk management

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Carrying 
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£’000 

6 months 
or less 
£’000 

6-12 
months 
£’000 

1 year or
more
£’000

1,601 
1,532 

3,133 

1,601 
1,532 

3,133 

– 
– 

– 

–
–

–

Management considers capital to be the carrying amount of equity. The Group manages its capital to ensure its obligations 
are adequately provided for, while maximising the return to shareholders through the effective management of its resources.

The Group’s objective when managing capital is to safeguard its ability to continue as a going concern. The Group meets its 
objective by aiming to achieve growth which will generate regular and increasing returns to its shareholders. The principal 
policies in this regard relate to increasing the number of paying advertiser customers whilst managing costs, in particular 
discretionary costs, to available resources.

The  Group  deposits  cash  at  bank,  which  is  included  in  cash  and  cash  equivalents,  with  a  number  of  separate  fi nancial 
institutions with appropriate credit ratings.

Financial liabilities

Fair values of fi nancial assets and liabilities

The fair value of the Group’s fi nancial assets and liabilities are not materially different from their book values and therefore the 
Directors consider no hierarchical analysis is necessary. 

Impairment of Company fi nancial assets

The Company’s Group receivables represent trading balances and amounts advanced to other Group companies with no 
fi xed repayment dates.

The Company determines that credit risk has increased signifi cantly when:

 ●  there  are  signifi cant  actual  or  expected  changes  in  the  operating  results  of  the  Group  entity,  including  declining 

revenues, profi tability or liquidity management problems; or

 ●  there are existing or forecast adverse changes to the business, fi nancial or economic conditions that may impact the 

Group entity’s ability to meet its debt obligations.

The Company has determined that there is no increased credit risk with respect to the intercompany loan to Agents’ Mutual. 
Management believes the strong operational progress in the business means its future fi nancial prospects are less risky and 
it is judged to be more likely now to generate future profi ts to allow it to repay the loan than before. As such the expected 
credit losses have been calculated under the 12-month expected credit losses methodology. Note 18 details the impairment 
provision applied.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

21. Provisions

At 1 February 2019 
Exercise of share options 
Revaluation   

At 31 January 2020 

Disclosed as:
Current liability 
Non-current liability 

 Social security 
on share
 options  
granted
£’000

1,009
(63)
(138)

808

2019
£’000

776
233

1,009

2020 
£’000 

707 
101 

808 

The provision for social security on share options granted relates to the social security charges that will be incurred by the 
Group when the share options are exercised. This is calculated based on the options disclosed in note 22 in respect of the 
management incentive share option plan and the employee share scheme. Employer’s National Insurance Contributions 
are accrued, where applicable, at a rate of 13.8%. The amount accrued is based on the market value of the shares at the 
period end after deducting the exercise price of the share option, adjusted to account for any vesting period related to 
ongoing employment.

22. Share-based payments

Agent recruitment shares

The  Group  issued  agent  recruitment  shares  during  the  year.  3,258,567  ordinary  shares  were  granted.  Fair  value  was 
determined in accordance with the accounting policy set out in note 2.18. The weighted average fair value of shares granted 
was £1.05.

Management and employee share schemes

The Group operates management and employee equity settled share schemes. No options over its shares were awarded in 
the year to 31 January 2020. 

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The Company has granted share options under its Management Incentive Plan, its employee share scheme and its Company 
Share Option Plan. The unexercised options at the end of the year are stated below:

Grant date of option

Granted 15 September 2017

Granted 19 September 2017

Granted 10 October 2017

Granted 20 November 2018

Granted 4 December 2018

Outstanding at 31 January

Expiry

2027

2027

2027

2028

2028

Option exercise
per share

Fair value

2020

2019

£

nil

nil

nil

1.65

nil

£

1.48

1.48

1.48

0.69

1.13

Number

Number

7,467,525

7,940,842

491,137

14,544

639,864

42,424

512,953

39,998

742,913

42,424

8,655,494

9,279,130

The value of employee services provided of £493k (2019: £344k) has been charged to the income statement.

Management Incentive Plan

Further details of the management incentive share option plan are as follows:

Opening at 1 February 
Granted  
Exercised 

Outstanding at 31 January 

Exercisable at 31 January 

  Weighted  
average 
exercise 
price 
£

2020 
Number 

7,789,327 
– 
(473,317) 

7,316,010 

5,756,143 

–
–
–

–

–

These share options expire 10 years after the date of grant and have a nil exercise price. 173,317 are exercisable on the 
second  anniversary  of  admission  of  the  Company  to AIM  (9  February  2020)  and  1,386,549  are  exercisable  on  the  fi fth 
anniversary (9 February 2023). The remaining 5,756,143 options are exercisable immediately, however any shares arising 
from exercise are subject to a restriction on sale such that shares deriving from up to 10% of the options are available to 
be sold after the fi rst anniversary of admission of the Company to AIM (9 February 2019), a further 10% after the second 
anniversary (9 February 2020) and the remainder after the fi fth anniversary (9 February 2023). The fair value of all these 
options was charged to the profi t and loss account in full in the year to 31 January 2018.

During the year 473,317 options were exercised. The weighted average share price at exercise was £0.995p.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

Employee share scheme

Further details of the employee share option plan are as follows:

Opening at 1 February 
Forfeited in the period 

Outstanding at 31 January 

Exercisable at 31 January 

  Weighted  

average
exercise 
price
£

–

–

–

2020 
Number 

746,890 
(47,270) 

699,620 

– 

These share options expire 10 years after the date of grant. Share options granted under this scheme have a nil exercise price 
and vest 3 years after the date of grant. The fair value of these share options is charged to the profi t and loss account over 
the vesting period. The share options are forfeited should the employee leave.

Company Share Option Plan

Further details of the company share option plan are as follows:

Outstanding at 31 January 
Forfeited in the period 

Outstanding at 31 January 

Exercisable at 31 January 

  Weighted
average
exercise
price
£

2020 
Number 

742,913 
(103,049) 

639,864 

– 

1.65
1.65

1.65

–

These share options expire 10 years after the date of grant. Share options granted under this scheme have an exercise price 
of £1.65 and vest 3 years after the date of grant. The fair value of these share options is charged to the profi t and loss account 
over the vesting period. The share options are forfeited should the employee leave.

National Insurance Contributions

National  insurance  contributions  are  payable  by  the  Group  in  respect  of  all  share-based  payment  schemes  except  the 
Company Share Option Plan. A provision has been recognised at 13.8%.

The following have been expensed (2019: recognised as income) in the consolidated income statement:

Share-based payment charge 
Employer’s social security on share options 

2020 

£’000 

493 
(138) 

355 

2019

£’000

344
(601)

(257)

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Notes to the Consolidated Financial Statements
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23. Share capital

Share capital issued and fully paid

Opening Ordinary shares of £0.002 each 
Issued in the year 

Closing Ordinary shares of £0.002 each 

Ordinary shares of £0.002 each 

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No. 

2019
No.

61,493,611 
8,589,027 

35,530,263
25,963,348

70,082,638 

61,493,611

2020 
£’000 

140 

2019
£’000

123

All issued shares are fully paid. The holders of ordinary shares are entitled to receive dividends as declared from time to time 
and are entitled to one vote per ordinary share at general meetings of the Company.

On incorporation, the Company issued 2 ordinary shares of £0.002 each at par. 

By a resolution dated 22 December 2017 the Directors are authorised to issue up to 40,000,000 shares to estate agents in 
connection with such agents signing listing agreements with the Company or its subsidiaries. The Directors confi rmed that at 
most they will issue 36,363,636 under this authority, which expires on 22 December 2022. As at 31 January 2020, 4,218,860 
shares  had  been  issued  under  this  authority  (2019:  960,293)  leaving  32,144,776  shares  authorised  but  unissued  (2019: 
35,403,343).

The  Company  issued  220,319  ordinary  shares  on  28  March  2019,  528,122  ordinary  shares  on  25 April  2019,  1,031,544 
ordinary shares on 31 July 2019, 1,071,035 ordinary shares on 31 October 2019 and 407,547 ordinary shares on 31 January 
2020 to certain new and existing agents following them having earlier signed new long-term listing agreements to advertise 
all of their UK residential sales and letting properties on OnTheMarket.com. These shares were granted for cash at nominal 
value and for additional non-cash consideration. The shares are accounted for as set out in note 2.18.

The Company issued 173,317 ordinary shares on 8 February 2019, 150,000 ordinary shares on 15 February 2019 and a 
further 150,000 ordinary shares on 28 March 2019, in each case following the exercise of options by employees.

The  Company  issued  4,857,143  ordinary  shares  on  30  December  2019  as  part  of  a  placing  to  fund  its  investment  in  its 
associate, Glanty Limited (note 17).

Share option scheme

At the year end, there were a total of 8,655,494 (2019: 9,279,130) share options under the Company’s share option plans 
(note 22), which on exercise can be settled either by the issue of ordinary shares or by market purchases of existing shares.

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements
Continued

24. Retirement benefit schemes

Defi ned contribution schemes

The Group operates defi ned contribution pension schemes. The assets of the schemes are held separately from those of the 
Group in independently administered funds. The cost charged represents contributions payable by the Group to the funds. At 
the balance sheet date contributions of £29k (2019: £nil) were outstanding.

Contributions payable by the Group for the year 

25. Controlling parties

The Directors do not consider there to be a single immediate or ultimate controlling party.

26. Related party relationships and transactions

2020 
£’000 

132 

2019
£’000

60

Some  directors  of Agents’  Mutual  during  the  prior  year  were  also,  for  the  short  period  until  12  February  2018  when  they 
resigned  following Admission,  directors  or  partners  of  estate  agency  fi rms  who  are  shareholders  and  also  subscribe  for 
services supplied by the Group. Listing fee income for the period in the prior year during which they were directors of Agents’ 
Mutual of £46k was received from such shareholders. Although the agents are now shareholders of the Group, given the 
percentage shareholding owned by each agent, the fact that the agents are no longer represented on any Group company 
board and the fact the shares are listed and therefore that the Group is no longer wholly owned by agents, these agents are 
no longer considered to be related parties. None of these shareholders received preferential rates in the current or prior year. 

In the ordinary course of business the Group has entered into transactions with Whiteleys Chartered Certifi ed Accountants, a 
company controlled by a direct relation of Helen Whiteley, an Executive Director of the Group. Whiteleys Chartered Certifi ed 
Accountants provides an outsourced fi nance function to the Group. During the year, the Group purchased services amounting 
to £614k (2019: £587k) and at the year end the Group owed £71k (2019: £68k).

Subsidiaries

Interests in subsidiaries are set out in note 16. 

Associates 

Interests in associates are set out in note 17. 

Key management personnel 

Disclosures relating to key management personnel are set out in note 8.

Other related party transactions

There were no further related party transactions during the year.

68

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Continued

27.  Post balance sheet events

Board and management changes

On  27  February  2020  Rupert  Sebag-Montefi ore  joined  as  an  independent  Non-Executive  Director  and  Chairman  of  the 
Remuneration Committee.

On  9  March  2020,  the  Group  announced  the  termination  of  employment  of  Ian  Springett,  Chief  Executive  Offi cer,  with 
immediate effect. The Board believed a new CEO would be better able to oversee the next stage in the development of the 
Group and its commitment to becoming a strong, agent-backed, profi table and technology-enabled business.

Chief Financial Offi cer Clive Beattie agreed to take on the additional role of Acting Chief Executive Offi cer while the Board 
conducted a formal process to appoint a permanent Chief Executive Offi cer.

Litigation

In  March  2020  the  Group  announced  that  an  out  of  court  settlement  had  been  concluded  between Agents’  Mutual  and 
Gascoigne Halman and Connells Limited. The agreement, the terms of which are confi dential, ends all litigation proceedings 
between the parties.

COVID-19

The emergence of the COVID-19 crisis and the restrictions on movements imposed by the UK government in March 2020 had 
a substantial impact on the ability of the Group’s customers to run their businesses.

In light of this, the Group announced a series of measures to provide value and support to agents, safeguard jobs within the 
Group and conserve cash. Further details can be found within the Post period end developments and Outlook sections of the 
Acting Chief Executive Offi cer’s report.

Whilst the effects of the COVID-19 crisis had no impact on the assets and liabilities of the Group or Company at 31 January 
2020, as a result of the ongoing uncertainty it is too early to give guidance on the potential impact of COVID-19 on the Group 
and Company in the current fi nancial year.

Share issues

Since year end a further 174,879 ordinary shares have been issued to agents alongside listing agreements and 923,071 
ordinary shares have been issued following the exercise of options by employees.

There have been no other post balance sheet events. 

OnTheMarket plc  Annual Report and Consolidated Financial Statements 2020

69

 
Company Information

Directors 

Company Secretary 

Company number 

Registered offi ce  

Auditor   

Nominated adviser  
and joint broker   

Joint broker 

Solicitor  

Registrars 

 C Beattie
I Springett (Resigned 9 March 2020)
H Whiteley
C Bell
I Francis
R Sebag-Montefi ore (Appointed 27 February 2020)

R Almond

10887621

 PO Box 450
155-157 High Street
Aldershot
England
GU11 9FZ

 RSM UK Audit LLP
Chartered Accountants
Third Floor, One London Square
Cross Lanes
Guildford
Surrey
GU1 1UN

Zeus Capital Limited
 82 King Street
Manchester
M2 4WQ

 Shore Capital Stockbrokers Limited
Cassini House
57 St James’s Street
London
SW1A 1LD

 Eversheds Sutherland (International) LLP
One Wood Street
London
EC2V 7WS

 Link Market Services Limited
The Registry
34 Beckenham Road
Beckenham
BR3 4TU

Website  

plc.onthemarket.com/investors

70

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Annual Report 
and Consolidated 
Financial Statements

for the year ended  31 January 2020