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Overstock

ostk · NASDAQ Consumer Cyclical
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Ticker ostk
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 1001-5000
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FY2015 Annual Report · Overstock
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the fiscal year ended December 31, 2015 

Or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period from                        to                        

Commission file number: 000-49799

OVERSTOCK.COM, INC.
(Exact name of registrant as specified in its charter) 

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification Number)

Delaware

87-0634302

6350 South 3000 East Salt Lake City, Utah

(Address of principal executive offices)

84121

(Zip code)

(801) 947-3100

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class

Common Stock, $0.0001 par value

Securities registered pursuant to Section 12(g) of the Act: None

Name of Each Exchange on Which Registered

Nasdaq Global Market

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes 

    No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes 

    No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 

the preceding 12 months (or for such shorter period that the registrant was required to file such reports), (2) has been subject to such filing requirements for the past 90 
days. Yes 

   No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to 
be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files). Yes 

    No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best 

of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K, or any amendment to this Form 10-K. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the 

definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer 

Non-accelerated filer 

(Do not check if a smaller reporting company)

Accelerated filer 

Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the act). Yes 

  No 

The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant as of the last business day of the registrant's most 
recently completed second quarter (June 30, 2015), was approximately $274.3 million based upon the last sales price reported by Nasdaq. For purposes of this disclosure, 
shares of Common Stock held by persons who hold more than 5% of the outstanding shares of Common Stock and shares held by officers and directors of the registrant 
have been excluded in that such persons may be deemed to be affiliates. This determination is not necessarily conclusive.

There were 25,294,179 shares of the Registrant’s common stock, par value $0.0001, outstanding on March 1, 2016.

DOCUMENTS INCORPORATED BY REFERENCE

Certain information required by Part III of Form 10-K is incorporated by reference to the Registrant's proxy statement for the 2016 Annual Stockholders

Meeting, which will be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this Report relates.

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

TABLE OF CONTENTS

Special Cautionary Note Regarding Forward-Looking Statements...............................................................

Item 1.

Part I
Business .........................................................................................................................................................

Item 1A. Risk Factors ...................................................................................................................................................

Item 1B. Unresolved Staff Comments ..........................................................................................................................

Item 2.

Item 3.

Properties .......................................................................................................................................................

Legal Proceedings..........................................................................................................................................

Item 4. Mine Safety Disclosures ................................................................................................................................

Part II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity

Securities........................................................................................................................................................

Item 6.

Selected Financial Data..................................................................................................................................

Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations.........................

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.......................................................................

Item 8.

Item 9.

Financial Statements and Supplementary Data..............................................................................................

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure........................

Item 9A. Controls and Procedures ................................................................................................................................

Item 9B. Other Information ..........................................................................................................................................

Part III

Item 10. Directors, Executive Officers and Corporate Governance.............................................................................

Item 11.

Executive Compensation ...............................................................................................................................

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters .....

Item 13. Certain Relationships and Related Transactions, and Director Independence ..............................................

Item 14.

Principal Accounting Fees and Services........................................................................................................

Item 15.

Part IV
Exhibits, Financial Statement Schedules .......................................................................................................

Signatures........................................................................................................................................................................
Financial Statements ......................................................................................................................................................

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O, Overstock.com, O.com, O.co, Club O, Main Street Revolution, Worldstock and OVillage are registered trademarks 
of Overstock.com, Inc. O.biz and Space Shift are also trademarks of Overstock.com, Inc. Other service marks, trademarks and 
trade names referred to in this Annual Report on Form 10-K are the property of their respective owners.

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SPECIAL CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K and the documents incorporated herein by reference, as well as our other public 
documents and statements our officers and representatives may make from time to time, contain forward-looking statements 
within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as 
amended. These statements are therefore entitled to the protection of the safe harbor provisions of these laws. These forward-
looking statements involve risks and uncertainties, and relate to future events or our future financial or operating performance. 
The forward-looking statements include all statements other than statements of historical fact, including, without limitation, all 
statements regarding:

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the anticipated benefits and risks of our business and plans;
our beliefs regarding our ability to attract and retain customers in a cost-efficient manner; 
the anticipated effectiveness of our marketing; 
our future operating and financial results, including any projections of revenue, profits or losses, 
contribution, technology expense, general and administrative expense, cash flow, capital expenditures or 
other financial measures or amounts or non-GAAP financial measures or amounts or anticipated changes in 
any of them;
our plans and expectations regarding our design and construction of an office campus in Salt Lake City to 
serve as our corporate headquarters; 
our beliefs and expectations regarding the adequacy of our office and warehouse facilities and our 
anticipated transition from our current facilities to our anticipated new facilities;
our expectations regarding the benefits and risks of the Construction Agreement and related agreements we 
entered into in connection with our construction of our planned corporate headquarters and of the credit 
facility we entered into for the purpose of, among other things, financing a portion of the costs of that 
construction;
our expectations regarding our ability to secure the additional financing that we will need to complete our 
corporate headquarters; 
our future capital requirements and our ability to satisfy our capital needs;
our expectations regarding the adequacy of our liquidity;
our ability to retire or refinance any debt we may have or incur in the future;
the competition we currently face and will face in our business as the ecommerce business continues to evolve 
and to become more competitive, and as additional competitors, including competitors based in China or 
elsewhere, continue to increase their efforts in our primary markets; 
the effects of government regulation; 
our plans for international markets, our expectations for our international sales efforts and the anticipated 
results of our international operations;
our plans and expectations regarding Overstock Fulfillment Services and Supplier Oasis and our efforts to 
provide multi-channel fulfillment services;
our plans and expectations regarding our insurance product offerings and consumer finance offerings;
our plans and expectations regarding our recent acquisition of the assets and operations of a financial 
technology company and two registered broker dealers affiliated with the fintech business;
our expectations about our majority owned subsidiary Medici and its project to develop fintech and crypto 
software products and intellectual property including proprietary blockchain software and other future 
businesses, innovations and projects and the anticipated functionality and results of operations of each of 
them;
our plans for further changes to our business;
our beliefs regarding current or future litigation or regulatory actions; 
our beliefs regarding the costs and benefits of our “spend and defend” policy under which we generally 
refuse to settle abusive patent suits brought against us; 
our beliefs and expectations regarding existing and future tax laws and related laws and the application of 
those laws to our business including the assessments we recently received from the Department of Revenue of 
the State of Washington; 
our beliefs regarding the adequacy of our insurance coverage; 
our beliefs regarding the adequacy and anticipated functionality of our infrastructure, including our backup 
facilities and beliefs regarding the adequacy of our disaster planning and our ability to recover from a 
disaster or other interruption of our ability to operate our website at its highest level of functionality; 
our beliefs regarding our cybersecurity efforts and measures and the costs we will incur in our ongoing 
efforts to avoid interruptions to our product offerings and other business processes from cyber attacks; 

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our belief that we can meet our published product shipping standards even during periods of relatively high 
sales activity; 
our belief that we can maintain or improve upon customer service levels that we and our customers consider 
acceptable; 
our beliefs regarding the adequacy of our order processing systems and our fulfillment and distribution 
capabilities;
our expectations regarding the costs and benefits of our other businesses, innovations and projects including 
our new and used car listing service, our Worldstock Fair Trade offerings, our Main Street Revolution 
offerings and our ecommerce marketplace channel offerings;
our expectations regarding the costs and benefits of various programs we offer, including Club O and 
programs pursuant to which we offer free or discounted participation in Club O or other programs we offer 
to members of the United States Armed Forces and/or to full-time, post-secondary students or others, and 
including our community site and our public service pet adoption program;
our expectations regarding the costs and benefits of transitioning some of our marketing efforts from coupons 
to rewards for our Club O members;
our belief that we and our partners will be able to maintain inventory levels at appropriate levels despite the 
seasonal nature of our business; 
our belief that our sales through other ecommerce marketplace channels will be successful and will become 
an important part of our business; and 
our belief that we can successfully offer and sell a constantly changing mix of products and services.

Further, in some cases, you can identify forward-looking statements by terminology such as may, will, could, should, 
likely, expect, plan, seek, intend, anticipate, project, believe, estimate, predict, potential, goal, strategy, future or continue, the 
negative of such terms or other comparable terminology. These statements are only predictions. Actual events or results may 
differ materially from those contemplated by forward-looking statements for a variety of reasons, including among others:

changes in U.S. and global economic conditions and consumer spending;
any downturn in the U.S. housing industry;

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the rate of growth of the Internet and online commerce, and the occurrence of any event that would 
discourage or prevent consumers from shopping online or via mobile apps;
any failure to maintain our existing relationships or build new relationships with partners on acceptable 
terms;
any difficulties we may encounter maintaining optimal levels of product quality and selection or in attracting 
sufficient consumer interest in our product offerings;
any difficulties we may have with the quality or safety of the products we offer;

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mix and the mix of direct/partner sourcing of the products we offer;
the mix of products purchased by our customers;
any problems we may have with cyber security or data breaches or Internet or other infrastructure or 
communications impairment problems or the costs of preventing or responding to any such problems;
any problems with or affecting our credit card processors, including cyber-attacks, Internet or other 
infrastructure or communications impairment or other events that could interrupt the normal operation of the 
credit card processors or any difficulties we may have maintaining compliance with the rules of the credit 
card processors;
any problems we may encounter as a result of the implementation in the U.S. of the EMV (Europay, 
MasterCard and Visa) standards for credit cards, which generally became effective in the U.S. in 2015, 
including any problems that may result from any increase in online fraud as a result of the implementation of 
the EMV standards;
problems with or affecting the facility where substantially all of our computer and communications hardware 
is located or other problems that result in the unavailability of our Website or reduced performance of our 
transaction systems;
difficulties we may have in responding to technological changes;
problems with the large volume of fraudulent purchase orders we receive on a daily basis;
problems we may encounter as a result of the listing or sale of pirated, counterfeit or illegal items by third 
parties;
difficulties we may have financing our operations or our expansion with either internally generated funds or 
external sources of financing;

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any environmental or other difficulties we may encounter relating to the real estate we recently purchased, 
the design and construction of an office campus on that property to serve as our corporate headquarters, our 
financing of a substantial portion of the costs of designing and constructing the office campus and 
headquarters or of the interest rate swaps we entered into in connection with the financing of it, of financing 
it after construction, or the transition from our current facilities to the new facilities;
any difficulties we may encounter in connection with Overstock Fulfillment Services or Supplier Oasis or our 
efforts to provide multi-channel fulfillment services, our Farmers Market offerings, our insurance product 
offerings, our consumer finance offerings or other businesses or product or service offerings outside of our 
main shopping website offerings;
any difficulties we may encounter as a result of our reliance on third parties that we do not control for the 
performance of critical functions material to our business;
any difficulties we may encounter in connection with the rapid shift of ecommerce and online payments to 
mobile and multi-channel commerce and payments;
the extent to which we owe income or sales taxes or are required to collect sales taxes or report sales or to 
modify our business model in order to avoid being required to collect sales taxes or report sales or avoid the 
application of other types of taxes;
any difficulties we may encounter as a consequence of accepting or holding bitcoins or other 
cryptocurrencies, whether as a result of regulatory, tax or other legal issues, technological issues, value 
fluctuations, lack of widespread adoption of bitcoins or other cryptocurrencies as an acceptable medium of 
exchange or otherwise;
increasing competition, including competition from well-established competitors including Amazon.com, 
competition from competitors based in China or elsewhere, competition from companies willing to incur 
substantial losses in order to build market share, and from others including competitors with business models 
that may include delivery capabilities that we may be unable to match;
difficulties with the management of our growth and any periods in which we fail to grow in accordance with 
our plans;
fluctuations in our operating results;
difficulties we may encounter in connection with our international efforts;
difficulties we may encounter in connection with our efforts to offer additional types of services to our 
customers, including insurance products and consumer financing;
difficulties, including expense and any operational or regulatory issues we may encounter in connection with 
the integration or operation of the assets and operations of a financial technology company and two 
registered broker dealers affiliated with the fintech business that we recently acquired;
technical, operational, regulatory or other difficulties we may encounter in connection with Medici's efforts 
to develop fintech and crypto software products and intellectual property including proprietary blockchain 
software and other future businesses, or with the operation of Medici's system;
difficulties Medici may encounter with its fintech and crypto software products and intellectual property 
including proprietary blockchain software due to lack of market acceptance or as a result of competition from 
any of the numerous other competitors seeking to develop competing technologies or systems;
the outcomes of legal proceedings, investigations and claims, including the outcome of the judgment obtained 
by the District Attorneys of a number of California counties as described in this report;
our inability to optimize our warehouse operations;
risks of inventory management and seasonality;
the cost and availability of traditional and online advertising, the rapid changes in the online advertising 
business and the longer-term changes in the traditional advertising business, and the results of our various 
brand building and marketing campaigns;
risks that the amount of deferred tax assets we consider realizable could be reduced if estimates of future 
taxable income during the carryforward period are reduced; and
the other risks described in this report or in our other public filings.

In evaluating all forward-looking statements, you should specifically consider the risks outlined above and in this 

Annual Report on Form 10-K in Part I, Item 1A under the caption “Risk Factors”, in Part II, Item 7 under the caption 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations”, and elsewhere in this report. 
These factors may cause our actual results to differ materially from those contemplated by any forward-looking statement. 
Although we believe that our expectations reflected in the forward-looking statements are reasonable, we cannot guarantee or 
offer any assurance of future results, levels of activity, performance or achievements or other future events.

Our forward-looking statements contained in this report speak only as of the date of this report and, except as required 
by law, we undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the 

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date of this report or any changes in our expectations or any change in any events, conditions or circumstances on which any of 
our forward-looking statements are based.

6

ITEM 1.   BUSINESS

PART I

The following description of our business contains forward-looking statements relating to future events or our future 

financial or operating performance that involve risks and uncertainties, as set forth above under "Special Note Regarding 
Forward-Looking Statements." Our actual results could differ materially from those anticipated in these forward-looking 
statements as a result of certain factors described in this Annual Report on Form 10-K, including those set forth above in the 
Special Cautionary Note Regarding Forward-Looking Statements or in Section 1A under the heading "Risk Factors" or 
elsewhere in this Annual Report on Form 10-K.

Introduction

We are an online retailer offering a broad range of price-competitive brand name, non-brand name and closeout 

products, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer 
accessories, health and beauty products, electronics and computers, and sporting goods, among other products. We also sell 
hundreds of thousands of best seller and current run books, magazines, CDs, DVDs and video games (“BMMG”). We sell these 
products and services through our Internet websites located at www.overstock.com, www.o.co and www.o.biz (referred to 
collectively as the “Website”). Although our three websites are located at different domain addresses, the technology and 
equipment and processes supporting the Website and the process of order fulfillment described herein are the same for all three 
websites. 

Our company, based in Salt Lake City, Utah, was founded in 1997. We launched our initial website in March 1999 and 

were re-incorporated in Delaware in 2002. As used herein, “Overstock,” “Overstock.com,”, “O.co,” “we,” “our” and similar 
terms include Overstock.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Our Business

We deal primarily in price-competitive, new, replenishable and closeout merchandise and use the Internet to aggregate 
both supply and demand to create an efficient marketplace for selling these products. We provide our customers an opportunity 
to conveniently shop for a broad range of price-competitive products. We continually add new, and sometimes limited, 
inventory to our Website in order to create an atmosphere that encourages customers to visit frequently and purchase products 
before our inventory sells out. We provide suppliers with access to a large customer base and convenient services for order 
fulfillment, customer service, returns handling, and other services. The merchandise offered on our Website is from a variety of 
sources including well-known, brand-name manufacturers. We have organized our shopping business (sales of product offered 
through the Shopping Section of our Website) into two principal segments-a "direct" business and a "partner" business. We 
currently offer approximately 877,000 non-BMMG products and approximately 1.1 million BMMG products. Consumers and 
businesses are able to access and purchase our products 24 hours a day from the convenience of a computer, Internet-enabled 
mobile telephone or other Internet-enabled device. Our team of customer service representatives assists customers by 
telephone, instant online chat and e-mail. We also derive revenue from other businesses advertising products or services on our 
Website. Our sales are primarily to customers located in the United States. During the years ended December 31, 2015, 2014 
and 2013 no single customer accounted for more than 1% of our total net revenue.

Direct business

Our direct business includes sales made to individual consumers and businesses, from our owned inventory, and that 

are generally fulfilled from our warehouses. During the year ended December 31, 2015, approximately 8% of our order volume 
was generated through our direct business. Our warehouses primarily fulfill orders from our direct business, but also fulfill 
orders on behalf of our partners through our Supplier Oasis offering described below. Our warehouses generally ship between 
2,000 and 5,000 packages per day and up to approximately 16,000 packages per day during peak periods.

Partner business

For our partner business, we sell merchandise from manufacturers, distributors and other suppliers ("partners") 

primarily through our Website. We are considered to be the primary obligor for the majority of these sales transactions and we 
record revenue from the majority of these sales transactions on a gross basis. Our use of the term "partner" does not mean that 
we have formed any legal partnerships with any of our partners. We currently have relationships with approximately 3,700 third 
parties who supply approximately 870,000 non-BMMG products, as well as most of the BMMG products, on our Website. 
These third party partners generally perform the same fulfillment operations as our warehouses, such as order picking and 
shipping; however, we handle returns and customer service related to substantially all orders placed through our Website. 
Revenue generated from sales on our Shopping site from both the direct and partner businesses is recorded net of returns, 
coupons and other discounts.

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Both direct and partner revenues are seasonal, with revenues historically being the highest in the fourth quarter, which 
ends December 31, reflecting higher consumer holiday spending. We anticipate this will continue for the foreseeable future. To 
the extent possible we maintain supplier relationships, and seek new supplier relationships, for both our direct and partner 
businesses, and also use our working capital, to ensure a continuous allotment of product offerings for our customers. Because a 
portion of our product offerings are closeout merchandise, some of our suppliers cannot supply products to us on a continuous 
basis.

Generally, we require verification of receipt of payment, or authorization from credit card or other payment vendors 

whose services we offer to our customers (such as PayPal and BillMeLater), before we ship products to consumers or business 
purchasers. From time to time we grant credit to our business purchasers with normal credit terms (typically 30 days). For sales 
in our partner business, we generally receive payments from our customers before our payments to our suppliers are due.

Other offerings

We offer additional products or services that may complement our primary offerings, but are not significant to our 

revenues. These include:

•  Medici, doing business as tØ.com, through which we have developed various fintech and crypto software products and 

intellectual property, including proprietary blockchain software;

•  Worldstock Fair Trade, a store within our Website that offers handcrafted products made by artisans all over the world 

to help improve the lives of people in emerging economies;

•  Main Street Revolution, a store within our Website that features products from small businesses across the United 

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States who offer their products using our national marketing and distribution channels;
Supplier Oasis, a single integration point through which our partners can manage their products, inventory and sales 
channels, while tapping into our distribution network;
ecommerce marketplace channels, where some of our products are offered for sale in on-line marketplaces of other 
Internet retailers' websites;
our international business where we offer products to customers outside the United States using U.S.-based third party 
logistics providers;
Pet Adoptions, a free service and tab within our Website that leverages our technology to display pets available for 
adoption from shelters across the United States;
Farmers Market, a tab within our Website where our customers can order locally grown fresh produce and other food 
products;
Insurance, a tab within our Website where our customers can shop for insurance from major carriers for both personal 
and business insurance policies; and
an online car listing service which allows sellers to list vehicles for sale and allows buyers to review vehicle 
descriptions and post offers to purchase, and provides the means for prospective purchasers to contact sellers for 
further information and negotiations on the purchase of an advertised vehicle.

Manufacturer, Supplier and Distribution Relationships

Generally, we do not enter into contracts with manufacturers or other suppliers that guarantee the availability of 

merchandise for a set duration. Our manufacturer and supplier relationships are based on historical experience with 
manufacturers and other suppliers and do not obligate or entitle us to receive merchandise on a long-term or short-term basis. In 
our direct business, we purchase the products from manufacturers or other suppliers using standard purchase orders. Generally, 
suppliers do not control the terms under which products are sold through our Website.

Products

Our Website Shopping section is organized into product and service lines or featured categories, including: For the 

Home, Furniture, Bed & Bath, Women, Men, Jewelry, Watches, Health & Beauty, Electronics, Worldstock, Sports & Outdoors, 
Craft & Sewing, Luggage & Bags, Baby, Kids, Toys & Hobbies, Books Movies Music Games, Office, Pet Supplier, 
Liquidations, Farmers Market, As Seen on TV, Emergency Preparedness, Food & Gifts, Main Street Revolution, Pet Adoption, 
and Sales. From time to time, as the number of products and services and product or featured categories change, we may 
reorganize our departments and/or categories to better reflect our current product offerings.

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For the years ended December 31, 2015, 2014 and 2013, the percentages of sales contributed by similar classes of 

products were as follows:

Product Lines
Home and garden(1)

Furniture
Home decor
Other

Total home and garden
Jewelry, watches, clothing and accessories

BMMG, electronics and computers
Other
Total

2015

2014

2013

33%
19%
25%
77%
11%

3%
9%
100%

32%
18%
24%
74%
12%

4%
10%
100%

31%
17%
24%
72%
13%

4%
11%
100%

  (1) Home and garden includes furniture, home decor, garden and patio, kitchen and dining, bedding, home 

improvement, housewares and other related products.

Sales and Marketing

We use a variety of methods to target our consumer audience, including online campaigns, such as advertising through 

keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon websites, portals, 
banners, e-mail, direct mail and viral and social media campaigns. We also do brand advertising through television, radio, print 
ads, and event sponsorships.

Customer Service

We are committed to providing superior customer service. We staff our customer service department with dedicated in-

house and outsourced professionals who respond to phone, instant online chat and e-mail inquiries on products, ordering, 
shipping status, returns and other areas of customer inquiry.

Technology

We use our internally developed Website and a combination of proprietary technologies and commercially available 
licensed technologies and solutions to support our operations. We use the services of multiple telecommunications companies 
to obtain connectivity to the Internet. Currently, our primary computer infrastructure is located in a co-location facility in Utah. 
We also have other data centers which we use for backups, redundancy, development, testing, disaster recovery, and our 
corporate systems infrastructure.

Competition

Internet retail is intensely competitive and has relatively low barriers to entry. We believe that competition in this 

industry is based predominantly on:

price;
product quality and assortment;
shopping convenience;

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order processing and fulfillment;
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brand recognition; and
brand reputation.

We compete with other online retailers, traditional retailers and liquidation "brokers," some of which may specifically 

adopt our methods and target our customers. We currently or potentially compete with a variety of companies that can be 
divided into several broad categories:

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online discount general retailers;
online private sale sites;
online specialty retailers;
liquidation e-tailers; and

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traditional general merchandise and specialty retailers and liquidators, many of which have a significant online 
presence.

Many of our current and potential competitors have greater brand recognition, longer operating histories, larger 

customer bases and significantly greater financial, marketing and other resources than we do. Further, any of them may enter 
into strategic or commercial relationships with larger, more established and well-financed companies, including exclusive 
distribution arrangements with our vendors or service suppliers that could deny us access to key products or needed services, or 
acquisitions of our suppliers or service providers, having the same effect. Many of them do or could devote greater resources to 
marketing and promotional campaigns and devote substantially more resources to their website and systems development than 
we do. Many have supply chain operations that decrease product shipping times to their customers, or have options for in-store 
product pick-up options or allow in-store returns and offer other delivery and returns options that we do not have. New 
technologies and the continued enhancement of existing technologies and developments in related areas, such as same-day 
product deliveries and the development of proprietary delivery systems, are also increasing competitive pressures on us. Our 
competitors include Amazon.com, Inc and Wayfair LLC. We cannot ensure that we will be able to compete successfully against 
current or future competitors or address increased competitive pressures (see Item 1A—"Risk Factors").

Seasonality

Our business is affected by seasonality because of the holiday retail season, which historically has resulted in higher 

sales volume during our fourth quarter, which ends December 31. We recognized 29.0%, 31.4% and 30.5% of our annual 
revenue during the fourth quarter of 2015, 2014, and 2013, respectively.

Financial Information about Business Segments and Geographic Areas

See Item 15 of Part IV, "Financial Statements"—Note 20. Business Segments for information regarding our business 

segments and geographical areas.

Intellectual Property and Trade Secrets

We regard our domain names and similar intellectual property as critical to our success. We rely on a combination of 

laws and contractual restrictions with our employees, customers, suppliers, affiliates and others to establish and protect our 
proprietary rights, including the law pertaining to trade secrets. Despite these precautions, it may be possible for a third party to 
copy or otherwise obtain and use our intellectual property or trade secrets without authorization. In addition, we cannot ensure 
that others will not independently develop similar intellectual property. Although we have registered and are pursuing the 
registration of our key trademarks in the United States and some other countries, some of our trade names may not be eligible 
to receive registered trademark protection. In addition, effective trademark protection may not be available or we may not seek 
protection in every country in which we market or sell our products and services, including in the United States. Additionally, 
our efforts to protect our trade secrets may not succeed.

Third parties have in the past recruited and may in the future recruit our employees who have had access to our 
proprietary technologies, processes and operations. These recruiting efforts expose us to the risk that such employees and those 
hiring them will misappropriate and exploit our intellectual property and trade secrets.

Legal and Regulatory Matters

From time to time, we receive claims and become subject to regulatory investigations or actions, consumer protection, 

employment, intellectual property and other commercial litigation related to the conduct of our business. We also prosecute 
lawsuits to enforce our legal rights. Such litigation is costly and time consuming and can divert our management and key 
personnel from our business operations. The uncertainty of litigation increases these risks. In connection with such litigation, 
we may be subject to significant damages, associated costs, or equitable remedies relating to the operation of our business and 
the sale of products on our Website. Any such litigation may materially harm our business, prospects, results of operations, 
financial condition or cash flows.

These and other types of claims could result in increased costs of doing business in the form of legal expenses, adverse 
judgments or settlements or require us to change our business practices in expensive and significant ways. In addition, litigation 
could result in interpretations of the law that may limit our current or future business, require us to change our business 
practices, or otherwise increase our costs.

Additional litigation may be necessary in the future to enforce our intellectual property rights, to protect our trade 

secrets or to determine the validity and scope of the proprietary rights of others. Any litigation, regardless of outcome or merit, 
could result in substantial costs and diversion of management and technical resources, any of which could materially harm our 
business (see Item 1A—"Risk Factors").

10

 
 
 
 
 
 
 
 
For further information, see the information set forth under Item 15 of Part IV, "Financial Statements"—Note 12. 

Commitments and Contingencies, Legal Proceedings, contained in the "Notes to Consolidated Financial Statements" of this 
Annual Report on Form 10-K.

Government Regulation

Our main business is subject to general business regulations and laws, as well as regulations and laws specifically 

governing the Internet, e-commerce and other services. Existing and future laws and regulations may result in increasing 
expense and may adversely affect our business. These regulations and laws may cover taxation, privacy, data protection, 
pricing, content, copyrights, distribution, supply chain monitoring and transparency, mobile communications, electronic device 
certification, electronic waste, energy consumption, environmental regulation, electronic contracts and other communications, 
competition, consumer protection, information reporting requirements, the design and operation of websites, and the 
characteristics and quality of products and services. New state tax regulations in states where we do not now collect state and 
local taxes may subject us to the obligation to collect and remit state and local taxes, or subject us to additional state and local 
sales and income taxes, or to requirements intended to assist states with their tax collection efforts. New legislation or 
regulations, the application of laws and regulations from jurisdictions whose laws do not currently apply to our business or the 
application of existing laws and regulations to the Internet and commercial online services could result in significant additional 
taxes on our business. These taxes or tax collection obligations could have an adverse effect on us. Further, there is a possibility 
that we may be subject to significant fines or other payments for any past failures to comply with these requirements. In 
addition, it is not clear how existing laws governing issues such as property ownership, libel, and personal privacy apply to the 
Internet, e-commerce and digital content. Laws and regulations may diminish the demand for our products and services and 
increase our cost of doing business. Certain of our services are subject to federal and state consumer protection laws, including 
laws protecting the privacy of consumer information and regulations prohibiting unfair and deceptive trade practices. In 
particular, under federal and state financial privacy laws and regulations, we must provide notice to consumers of our policies 
on sharing non-public information with third parties, advance notice of any changes to our policies and, with limited 
exceptions, we must give consumers the right to prevent sharing of their non-public personal information with unaffiliated third 
parties. Further, the growth and demand for online commerce could result in more stringent consumer protection laws that 
could impose additional compliance burdens on us. These consumer protection laws could result in substantial compliance 
costs.

In addition, the broker-dealers that Medici recently acquired are subject to additional extensive regulatory 
requirements under federal and state laws and regulations and self-regulatory organization (“SRO”) rules. Broker-dealers are 
subject to regulation, examination and disciplinary action by the SEC, FINRA and state securities regulators, as well as other 
governmental authorities and SROs with which they are registered or licensed or of which they are members. See Item 1A - 
“Risk Factors - Medici has acquired registered broker-dealers, which are subject to extensive regulation.”

Our efforts to expand our sales outside of the U.S. expose us to additional U.S. and foreign laws and regulations, 

including but not limited to, laws and regulations relating to taxation, business licensing or certification requirements, 
advertising practices, online services, the use of cryptocurrency, the importation of specified or proscribed items, importation 
quotas, consumer protection, intellectual property rights, consumer and data protection, data transfer across borders, privacy, 
encryption, restrictions on pricing or discounts, and the U.S. Foreign Corrupt Practices Act and other applicable U.S. and 
foreign laws prohibiting corrupt payments to government officials and other third parties.

Employees

At December 31, 2015, we had approximately 1,900 full-time employees. We seasonally augment our workforce with 

temporary employees during our fourth quarter to handle increased workload in both our warehouse and customer service 
operations. We have never had a work stoppage, and none of our employees are represented by a labor union. We consider our 
employee relationships to be good. Competition for qualified personnel in our industry is intense, particularly for software 
engineers and other technical staff.

Executive Officers of the Registrant

The following persons were executive officers of Overstock as of March 1, 2016:

11

 
 
 
 
 
 
Executive Officers
Patrick M. Byrne
Stormy D. Simon
Mitch L. Edwards
Robert P. Hughes
Carter P. Lee
Natalie Malaszenko
Sam "Saum" Noursalehi
Brian L. Popelka
Alec S. Wilkins

Age
53
47
57
56
46
37
36
49
38

Position

Chief Executive Officer and Director
President and Director
Senior Vice President and General Counsel
Senior Vice President, Finance and Risk Management
Senior Vice President, Technology
Senior Vice President, Marketing
Senior Vice President
Senior Vice President, Customer and People Care
Senior Vice President, Product Development and Chief Architect

Dr. Patrick M. Byrne has served as our Chief Executive Officer (principal executive officer) and as a Director since 
1999, and as Chairman of the board of directors from 2001 through 2005 and 2006 through March 2014. From 1997 to 1999, 
Dr. Byrne served as President and Chief Executive Officer of Fechheimer Brothers, Inc., a manufacturer and distributor of 
uniforms. From 1995 until its sale in September 1999, Dr. Byrne was Chairman, President and Chief Executive Officer of 
Centricut, LLC, a manufacturer and distributor of industrial torch parts. From 1994 to the present, Dr. Byrne has served as a 
Manager of the Haverford Group, an investment company and an affiliate of Overstock. Dr. Byrne has a Bachelor of Arts 
Degree in Chinese studies from Dartmouth College, a Master's Degree from Cambridge University as a Marshall Scholar, and a 
a doctorate in philosophy from Stanford University.

Ms. Stormy D. Simon has served as President since April 2014. Ms. Simon previously served as Co-President. 
Ms. Simon has also served as a member of our board of directors since 2011. Ms. Simon previously served as our Senior Vice 
President, Customer and Partner Care; Senior Vice President, Marketing; Vice President, BMMG; Travel and Off-Line 
Advertising; Chief of Staff and as our Director of B2B. Prior to joining Overstock in 2001, Ms. Simon worked in the media and 
travel industries.

Mr. Mitch L. Edwards has served as our Senior Vice President and General Counsel since joining Overstock in July 

2015. Prior to joining Overstock, Mr. Edwards worked as a consultant for Tofana Partners from 2013 to 2015. Prior to his 
position at Tofana, Mr. Edwards held the position of CFO and General Counsel for Razer, Inc. from 2012 to 2013. Prior to 
working for Razer, Mr. Edwards served as CFO and General Counsel from 2010 to 2012 for Skullcandy. Mr. Edwards holds a 
Juris Doctorate from Stanford Law School and received an International Business Law Degree from Oxford University. Mr. 
Edwards also holds a bachelor's degree in Economics from Brigham Young University.

Mr. Robert P. Hughes (principal financial and accounting officer) has served as our Senior Vice President, Finance and 
Risk Management since February 2013. He previously served as Vice President and Controller. Prior to joining the Company in 
2008, Mr. Hughes served as Chief Financial Officer and Chief of Staff of TenFold Corporation. Prior to working for TenFold, 
Mr. Hughes held a number of senior accounting and internal audit positions with Oracle Corporation. He holds a B.S. in 
Business Administration with an emphasis in accounting and finance from the University of California Berkeley, Haas School 
of Business, and is a certified public accountant (CA - inactive status).

Mr. Carter P. Lee has served as our Senior Vice President, Technology since February 2015. Prior to this, Mr. Lee was 

Vice President, Technology Operations from 2008 through January 2015, Director, Internal Systems from 2004 through 2007 
and a Systems Engineer from 2001 through 2003. Prior to joining Overstock.com, Mr. Lee was a Systems Engineer for Hospice 
of the Valley and Vice President of Technology for Motherboard Discount Center in Phoenix, AZ.

Ms. Natalie Malaszenko joined us as our Senior Vice President, Marketing, in September 2015. Before joining 

Overstock, Ms. Malaszenko most recently served as the Vice President, Marketing and Digital Strategy, for Omni Hotels & 
Resorts since 2013. Prior to this, Ms. Malaszenko held leadership positions including Vice President, Global Digital Marketing 
for Hewlett-Packard after joining them in 2011, and Director of eCommerce for PETCO Animal Supplies after joining them in 
2008. Ms. Malaszenko also served as the head of Global Operations for Dell, Inc.'s Communities and Conversations 
organization after joining them in 2006. Ms. Malaszenko holds a bachelor's degree in Psychology/Cognitive Neuroscience from 
the University of New Mexico.

Mr. Saum Noursalehi has served as a Senior Vice President since February 2015 in roles in our OLabs (a research and 
development group within the company), Marketing and Product Development departments. Mr. Noursalehi previously served 
as Vice President of OLabs and as Vice President of new product development. Prior to his appointment as a Vice President, 
Mr. Noursalehi was the Company’s senior director of website, mobile and search engine optimization. Mr. Noursalehi has been 
with Overstock since 2005. Prior to joining Overstock Mr. Noursalehi worked as a software developer. Mr. Noursalehi holds a 
bachelor's degree in Computer Science from the University of Utah.

12

 
 
 
 
 
 
 
Mr. Brian L. Popelka has served as our Senior Vice President, Customer and People Care since June 2013. Mr. 
Popelka previously served as Vice President of Customer Care. Since joining Overstock in 2002, Mr. Popelka has held several 
positions including the director of Books, Media, Movies and Games Department, and was the manager of the Business-to-
Business Department. Mr. Popelka holds a bachelor's degree in Journalism, Broadcasting, Film and History from the University 
of Nebraska in Lincoln.

Mr. Alec S. Wilkins has served as our Senior Vice President, Product Development and Chief Architect since August 
2015 after previously serving as our Vice President of Application Development beginning in July 2013. Mr. Wilkins founded 
WildBeard Technologies and served as a consultant for them beginning in June 2010. Mr. Wilkins attended the University of 
Utah.

 Available Information

Our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other reports 
filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, are available free of 
charge through the Investor Relations section of our main website, www.overstock.com, as soon as reasonably practicable after 
we electronically file such material with, or furnish it to, the Securities and Exchange Commission. Our Internet Website and 
the information contained therein or connected thereto are not a part of or incorporated into this Annual Report on Form 10-K.

ITEM 1A.  RISK FACTORS

Please consider the following risk factors carefully. If any one or more of the following risks were to occur, it could 

have a material adverse effect on our business, prospects, financial condition and results of operations, and the market price of 
our securities could decrease significantly. Statements below to the effect that an event could or would harm our business (or 
have an adverse effect on our business or similar statements) mean that the event could or would have a material adverse effect 
on our business, prospects, financial condition and results of operations, which in turn could or would have a material adverse 
effect on the market price of our securities. Although we have organized the risk factors below under headings to make them 
easier to read, many of the risks we face involve more than one type of risk. Consequently you should read all of the risk factors 
below carefully before making any decision to acquire or hold our securities.  

Risks Related to Our Business and Industry - Infrastructure, Cyber Security, Data Breach and Related Risks

Our business depends on our Website, our mobile app, our network infrastructure and transaction-processing systems.

As an e-commerce company, we are completely dependent on our infrastructure and on the availability and reliability 
of the Internet and related systems. Any system interruption that results in the unavailability of our Website or our mobile app 
or reduced performance of our transaction systems could interrupt or substantially reduce our ability to conduct our business. If 
our Website or our mobile app or any of the many systems necessary to support the operation of either of them fail at any time 
to operate well and quickly enough to satisfy a potential customer, we may quickly lose the opportunity to convert that potential 
customer into an actual or regular customer. We have experienced periodic systems interruptions due to server failure, power 
failure and intentional cyber attacks in the past, which we expect will continue to occur from time to time. We have also 
experienced and may continue to experience temporary capacity constraints due to sharply increased traffic during sales or 
other promotions and during the holiday shopping season. Capacity constraints can cause system disruptions, slower response 
times, delayed page presentation, degradation in levels of customer service and other problems. In the past we have also 
experienced difficulties with our infrastructure upgrades. Our business and the various technologies necessary to support our 
business change rapidly, and we must upgrade our infrastructure virtually continuously. Any future difficulties with our 
transaction processing systems or difficulties upgrading, expanding or integrating aspects of our systems may cause system 
disruptions, slower response times, and degradation in levels of customer service, additional expense, impaired quality and 
speed of order fulfillment or other problems. The occurrence of any of the foregoing could have a material adverse effect on our 
business.

If the facility where substantially all of our computer and communications hardware is located fails, our business, 
prospects, financial condition and results of operations could be harmed.

If the facility where substantially all of our computer and communications hardware is located fails, or if we suffer an 

interruption or degradation of services at the facility for any reason, our business could be harmed. Our success, and in 
particular, our ability to successfully receive and fulfill orders and provide high-quality customer service, largely depends on 
the efficient and uninterrupted operation of our computer and communications systems. Substantially all of our computer and 

13

 
 
 
 
 
 
 
 
communications hardware is located at a single co-location facility. In the event of an earthquake or other local disaster, or any 
other cause of interruption of service, both our primary and back-up sites could be adversely affected. Our systems and 
operations are vulnerable to damage or interruption from fire, flood, power loss, telecommunications failure, terrorist attacks, 
cyber-attacks, acts of war, break-ins, earthquake and similar events. In the event of a failure of our primary facility, the failover 
to our back-up facility would take at least several hours, during which time our Website would be completely shut down. Our 
back-up facility is not adequate to support sales at a high level. The back-up facility may not process effectively during time of 
higher traffic to our Website and may process transactions more slowly and may not support all of the functionality of our 
primary site. These limitations could have an adverse effect on our conversion rate and sales. Our disaster recovery plan may be 
inadequate, and we do not carry business interruption insurance sufficient to compensate us for the losses that could occur. Our 
servers are vulnerable to computer viruses, physical or electronic break-ins and similar disruptions, the occurrence of any of 
which could lead to interruptions, delays, loss of critical data or the inability to accept and fulfill customer orders. The 
occurrence of any of the foregoing risks could have a material adverse effect on our business.

We are subject to cyber security risks and risks of data loss or other security breaches, and may incur increasing costs in an 
effort to minimize those risks and to respond to cyber incidents.

Our business is entirely dependent on the secure operation of our Website and systems as well as the operation of the 
Internet generally. Our business involves the storage and transmission of users’ proprietary information, and security breaches 
could expose us to a risk of loss or misuse of this information, and to resulting claims and litigation. We have been subjected to 
a variety of cyber attacks, including denial of service attacks in which attackers attempt to block customers’ access to our 
Website. If we are unable to defend against a denial of service attack or other types of attacks for any significant period, we 
could sustain substantial revenue loss from lost sales and customer dissatisfaction. We may not have the resources or technical 
sophistication to anticipate or prevent rapidly evolving types of cyber-attacks. Cyber-attacks may target us, our customers, our 
suppliers, banks, credit card processors, delivery services, e-commerce in general or the communication infrastructure on which 
we depend. If an actual or perceived attack or breach of our security occurs, customer and/or supplier perception of the 
effectiveness of our security measures could be harmed and we could lose customers, suppliers or both. Actual or anticipated 
attacks and risks may cause us to incur substantial and increasing costs, including costs to deploy additional personnel and 
protection technologies, train employees, and engage third party experts and consultants. The occurrence of any of the 
foregoing could have a material adverse effect on our business.

A person who is able to circumvent our security measures might be able to misappropriate our or our users’ proprietary 

information, cause interruption in our operations, damage our computers or those of our users, or otherwise damage our 
reputation and business. Any compromise of our security could result in a violation of applicable privacy and other laws, 
significant legal and financial exposure, damage to our reputation, and a loss of confidence in our security measures, which 
could have a material adverse effect on our business.

Our dependence on credit or debit card payments increases our risks.

Most of our customers use credit cards to pay for their purchases. Under payment card rules and our contracts with our 

card processors, if there is a breach of payment card information that we store, we could be liable to the payment card issuing 
banks for their cost of issuing new cards and related expenses. In addition, if we fail to follow payment card industry security 
standards, even if there is no compromise of customer information, we could incur significant fines, higher transaction costs or 
lose our ability to give customers the option of using payment cards. If we were unable to accept payment cards, it would have 
a material adverse effect on our business.

Cyber-attacks affecting our partners, suppliers, delivery services or other service providers could adversely affect us.

We depend on our partners to provide a large portion of the product selection we offer and on vendors for the products 

we purchase and offer in our direct business. We also depend on delivery services to deliver products, and on other service 
providers, including suppliers of services which support Website operations, including payment systems, customer service 
support, and communications. Cyber-attacks affecting our delivery services or any of our most significant suppliers or affecting 
a significant number of our suppliers of products or services could result in our inability to source product or fulfill orders, our 
customers’ or suppliers’ inability to contact us or access our Website or call centers or chat lines, or the compromise of our 
customers’ confidential data. The occurrence of any of the foregoing could have a material adverse effect on our business.

Risks Related to Our Business and Industry - Competition

We face intense competition and may not be able to compete successfully against existing or future competitors.

14

 
 
 
 
 
The online retail market is rapidly evolving and intensely competitive. Barriers to entry are minimal, and current and 

new competitors can launch new websites at a relatively low cost. We currently compete with numerous competitors, including:

•  online retailers with or without discount departments, including AliExpress (part of the Alibaba Group), 

Amazon.com, eBay, and Rakuten.com (formerly Buy.com);

•  online specialty retailers such as Blue Nile, Bluefly, Jet.com, Wayfair, Zappos.com, and Zulily;
•  private sale sites such as Groupon, Living Social and Rue La La;
• 

furniture specialists including Ashley Furniture, Bob’s Discount Furniture, Havertys, Raymour & Flanigan 
and Rooms To Go;
traditional general merchandise and specialty retailers and liquidators including Barnes and Noble, Bed, 
Bath & Beyond, Best Buy, Costco Wholesale Corporation, Crate and Barrel, Ethan Allen, Gilt, Home Depot, 
HomeGoods, Hudson's Bay Company, IKEA, J.C. Penny Company, Kirkland's, Kohl's, Lands' End, Lowes, 
Macy’s, Nordstrom, Pier 1 Imports, Pottery Barn, Restoration Hardware, Ross Stores, Saks Fifth Avenue, 
Sears Holding Corporation, T.J. Maxx, Target Corporation, Wal-Mart and Williams-Sonoma, all of which 
also have an online presence; and
liquidation e-tailers such as SmartBargains.

• 

• 

The intense and increasing competition we face from a wide variety of competitors, many of which have substantially 

greater resources than we do, and some of which are willing to incur losses in order to increase revenues, may result in our 
pricing of products or services below prices at which we can make a profit, may cause us to lose sales entirely, and may have a 
material adverse effect on our business.

Our competitors are rapidly developing a wide variety of services and other offerings, and we may be unable to provide more 
competitive offerings. 

The online retail market has become far more competitive as traditional and online retailers continue to develop and 
improve services that compete with our services. Many traditional manufacturers and retailers have added or improved their e-
commerce offerings, and we expect that more will do so and that they will all continue to improve their offerings. Traditional 
and predominantly online retailers may create proprietary, store-based distribution and returns channels that we may be unable 
to match, and may also be able to create their own traditional distribution and delivery services. Competitive pressures, 
including same-day delivery capabilities, from any of our competitors, many of whom have longer operating histories, larger 
customer bases, greater brand recognition and significantly greater financial, marketing and other resources than we do, could 
have a material adverse effect on our business.

In addition to the types of retailers described above, we are competing with specialty firms in several areas, many of which 
focus exclusively or primarily on the business in which we are competing.

In addition to the types of retailers described above, in many areas we face competition from numerous other 
businesses, many of which may specialize in the type of business in which we are competing. Our furniture offerings compete 
with more than 100 online retail furniture websites, in addition to many more traditional furniture retail specialists. We face the 
risk that potential furniture and other customers will choose traditional retailers where they can physically examine products 
prior to purchase. Our Supplier Oasis service faces substantial competition from third party logistics providers as well as from 
Amazon and eBay and other e-commerce service providers having substantially greater experience and resources than we have. 
We are currently offering insurance products, and as such face competition from small and large established businesses with 
substantially more experience.

Our majority-owned subsidiary Medici, Inc. is competing with a rapidly-growing group of companies in the financial 
industry as well as new entrants with significant resources from venture capital firms and other funding sources.

Our majority-owned subsidiary Medici, Inc., d/b/a tØ.com, is competing against a variety of companies with 
substantially greater financial resources and experience in financial technology than Medici has. The number of competitors in 
this area and the resources being devoted to the area by competitors are growing rapidly. We may be unable to compete 
successfully against these competitors or others that may not yet have publicly announced their business plans in this area.

Risks Related to Our Business and Industry - Dependence on Third Parties

As an e-commerce company, we depend on a number of other companies to perform functions critical to our ability to 
deliver products to our customers and to perform many of the related functions.

15

 
 
 
 
 
 
Our goal is to provide our customers with quality products at the best prices possible, while also providing our 

customers with a very high level of service. In our efforts to accomplish this, we depend on a number of other companies to 
perform functions critical to our ability to deliver products to our customers and to perform many of the related functions. Our 
business model involves a number of material risks related to our dependence on other companies, as described below.

We depend on our relationships with independent partners for substantially all of the products that we offer for sale on our 
Website. If we fail to maintain these relationships, our business will suffer.

At December 31, 2015, we had relationships with approximately 3,700 independent partners whose products we offer 

for sale on our Website. Sales through our partners accounted for approximately 92% of our net revenues for the year ended 
December 31, 2015. If we do not maintain our existing relationships or build new relationships with partners on acceptable 
commercial terms, we may not be able to maintain a broad selection of merchandise, and our business and prospects would 
suffer severely. Our agreements with partners are generally terminable at will by either party upon short notice. Our failure to 
maintain, replace or expand these relationships could have a material adverse effect on our business.

We depend on our partners to perform critical services regarding the products that we offer.

In general, we agree to offer the partners’ products on our Website and these partners agree to conduct a number of 

other traditional retail operations such as maintaining inventory, preparing merchandise for shipment to our customers and 
delivering purchased merchandise on a timely basis. We have no ability to ensure that these third parties will continue to 
perform these services to our satisfaction or on terms we or our customers consider reasonable. In addition, because we do not 
take possession of these fulfillment partners’ products (other than on the return of such products), we are generally unable to 
fulfill these traditional retail operations ourselves. If our customers become dissatisfied with the services provided by these 
third parties, our business and reputation and brand would suffer, which could have a material adverse effect on our business.

We depend upon third party fulfillment and delivery services to fulfill and deliver products to our customers on a timely and 
consistent basis. Deterioration in our relationship with any one of these third parties could decrease our ability to track 
shipments, cause shipment delays, and increase our shipping costs and the number of damaged products.

We rely upon third party fulfillment and delivery providers for the shipment of products to customers. We cannot be 

sure that these relationships will continue on terms we find acceptable, or at all. Increases in shipping or fulfillment costs or 
delivery times, particularly during the holiday season, could harm our business. For example, in June 2015, UPS announced 
that it would discontinue offering discounts for its customers on oversize packages during the holiday season. If our 
relationships with these third parties are terminated or impaired or if these third parties are unable to deliver products for us on 
terms we find acceptable, whether as a result of adverse weather conditions, labor shortage, slow down or stoppage, 
deteriorating financial or business condition, fulfillment facilities impairment, terrorist attacks, cyber-attacks, Internet or other 
infrastructure or communications impairment, natural disasters, unexpectedly high shipping volumes, an increase in shipping 
rates, or for any other reason, we may be required to use alternative fulfillment service providers or carriers for the shipment of 
products to our customers, if such alternatives were available. If under such circumstances there were no alternatives available, 
we may be forced to accept fulfillment services which may have an adverse effect on our customers' satisfaction with us, which 
may materially increase our shipping costs, or both. Conditions such as adverse weather or natural disasters can prevent any 
carrier from performing its delivery services, which can also have an adverse effect on our customers’ satisfaction with us. In 
any of these circumstances, we may be unable to engage alternative fulfillment services or carriers on a timely basis, upon 
terms we find acceptable, or at all. Changing fulfillment services or carriers, the absence of fulfillment services or carrier 
availability, or increases in the shipping rates of our current fulfillment service or carrier providers could have a material 
adverse effect on our business.

We depend upon our credit card processors and payment card associations.

Our customers primarily use credit cards to buy from us. We are dependent upon our credit card processors to process 

the sales transactions and remit the proceeds to us. The credit card processors have the right to withhold funds otherwise 
payable to us to establish or increase reserves based on their assessment of the inherent risks of credit card processing and their 
assessment of the risks of processing our customers’ credit cards at any time, and have done so from time to time in the past. 
We are also subject to payment card associations’ operating rules, certification requirements and rules governing electronic 
funds transfers, which could change or be reinterpreted to make it difficult or impossible for us to comply. If we fail to comply 
with these rules or requirements, we may be subject to fines and higher transaction fees and lose our ability to accept credit and 
debit card payments from our customers, process electronic funds transfers, or facilitate other types of online payments. In 
addition, events affecting our payment card processors, including cyber-attacks, Internet or other infrastructure or 

16

 
 
 
 
 
 
 
communications impairment or other events that could interrupt the normal operation of the payment card processors, could 
have a material adverse effect on our business.

We rely upon paid and natural search engines including Google, Bing, and Yahoo! to rank our product offerings.

We rely on paid and natural search engines to attract consumer interest in our product offerings. Potential and existing 

customers use search engines provided by search engine companies, including, but not limited to, Google, Bing, and Yahoo! 
See “Risks Related to Our Business and Industry - Marketing Risks - We rely upon paid and natural search engines including 
Google, Bing, and Yahoo! to rank our product offerings. Our financial results may suffer if search engines change their ranking 
algorithms and our product offerings are ranked lower, and we may at times be subject to ranking penalties if the operators of 
search engines believe we are not in compliance with their guidelines,” below.

Risks associated with the suppliers from whom our products are sourced and the safety of those products could adversely 
affect our financial performance.

Global sourcing of many of the products we sell is an important aspect of our business. We depend on our ability to 
access products from qualified suppliers in a timely and efficient manner. Our ability to find qualified suppliers who meet our 
standards and supply products in a timely and efficient manner is a significant challenge, especially with respect to goods 
sourced from outside the U.S. Political and economic instability, the financial stability of suppliers, suppliers’ ability to meet 
our standards, labor problems experienced by our suppliers, the availability of raw materials, merchandise quality issues, 
currency exchange rates, transport availability and cost, transport security, inflation, and other factors relating to the suppliers 
and the countries in which they are located or from which they may source materials or products are beyond our control. We 
also largely rely on our suppliers’ representations of product content and quality. Concerns regarding product content or quality, 
or the safety of products that we source from our suppliers, could cause shoppers to avoid purchasing certain products from us, 
or to seek alternative sources of supply for all of their needs, even if the basis for the concern is outside of our control. Any lost 
confidence on the part of our customers would be difficult and costly to reestablish. As such, any issue regarding the safety of 
any items we sell, regardless of the cause, could adversely affect our financial performance. Further, if any product we sell were 
to cause physical injury or injury to property, the injured party or parties might bring claims against us. Any indemnity 
agreement we may have with the supplier may be inadequate or inapplicable, and any insurance coverage we may carry may 
not be adequate to cover claims that could be asserted. Even unsuccessful claims could result in the expenditure of funds and 
management time and could have a negative impact on our business. The occurrence of any of the foregoing could have a 
material adverse effect on our business.

We depend upon third parties for all or substantially all of the services we offer.

In addition to the many third parties we rely on in connection with our sale and the delivery of products to our 

customers, we depend upon third parties for all or substantially all of the services we offer, including our insurance offerings, 
our consumer financing offerings, our new and used car listings, our car-related services and our pet adoption services. Services 
offerings are inherently different from product offerings, and we may encounter difficulties with our services offerings that may 
be different from the types of issues we face with our product offerings. Any such difficulties could have a material adverse 
effect on our business.

Manufacturers may refuse to sell to us or through our site.

We rely upon our partners and other suppliers for the product offerings sold on our website and other products and 

services we use to run our business. Our ability to retain or attract new partners and other suppliers may depend in part on our 
financial performance. Poor financial performance could result in suppliers choosing to limit or suspend doing business with us 
or require us to prepay for our purchases. Further, some manufacturers are unwilling to offer products for sale on the Internet or 
on sites like ours. Our inability to source and offer popular products could be a significant problem for us and could have a 
material adverse effect on our business.

Risks Related to Our Business and Industry - Marketing Risks

Our business depends on effective marketing, and we change our advertising and marketing programs often.

We depend on effective marketing and high customer traffic. We have many initiatives in this area, and often change 
our advertising and marketing programs. The results of our advertising and marketing programs vary. We constantly evaluate 
where we spend marketing dollars. From time to time, certain competitors may bid up the cost of certain marketing channels, 
such as paid keywords. At such times, we may reduce the amounts we spend in those marketing channels, which may lead to 

17

 
 
 
 
 
 
 
decreased visitors to our site for a time. If we are unable to develop, implement and maintain effective and efficient advertising 
and marketing programs, it could have a material adverse effect on our business.

We rely upon paid and natural search engines including Google, Bing, and Yahoo! to rank our product offerings. Our 
financial results may suffer if search engines change their ranking algorithms and our product offerings are ranked lower, 
and we may at times be subject to ranking penalties if the operators of search engines believe we are not in compliance with 
their guidelines.

We rely on paid and natural search engines to attract consumer interest in our product offerings. Potential and existing 

customers use search engines provided by search engine companies, including, but not limited to, Google, Bing, and Yahoo!, 
which use algorithms and other devices to provide users a natural ranked listing of relevant Internet sites matching a user’s 
search criteria and specifications. Generally, Internet sites ranked higher in the paid and natural search results attract the largest 
visitor share among similar Internet sites, and often benefit from increased sales. Natural search engine algorithms use 
information available throughout the Internet, including information available on our site. Search engine companies change 
their natural search engine algorithms periodically, and our ranking in natural searches may be adversely affected by those 
changes. When this occurs, our financial results may suffer from reduced revenues and from increased marketing expenses, as 
we believe we have experienced during 2015 and some prior periods, as we seek to replace lost revenues by using other 
sources.

Rules and guidelines of these natural search engine companies govern our participation on their sites and how we 
share relevant Internet information that may be considered or incorporated into the algorithms used by these sites. If these 
rules and guidelines change, or if we fail to present, or improperly present, our site information for use by natural search engine 
companies, or if any of these natural search engine companies determine that we have violated their rules or guidelines, as 
Google did in 2011, or if others improperly present our site information to these search engine companies, we may fail to 
achieve an optimum ranking in natural search engine listing results, or we may be penalized in a way that could harm our 
business.

In addition, large marketplace websites and sites which aggregate marketplace sellers with a large product selection 

are becoming increasingly popular, and we may not be able to place our products on these sites to take advantage of their 
internal search platforms. Further, some shoppers may begin their searches at a competitor's website, and may not utilize 
traditional search engines at all. Our inability to place products on or access these sites may have a material adverse effect on 
our business.

Our business relies heavily on email, and reduced utilization of email in general and any restrictions on the sending of 
commercial email could have a material adverse effect our business.

We depend on email to promote our site and offerings. We provide daily emails to potential customers about our 
offerings, and email promotions are an important part of our marketing and help generate a substantial portion of our net 
revenue. If a significant portion of our target customers no longer utilize email, or if we are unable to effectively deliver email 
to our potential customers, our business, financial condition and operating results would be harmed. Changes in webmail 
applications’ organization or prioritization of email could reduce the number of potential customers opening our email. For 
example, email inbox organization or prioritization features may result in our emails being delivered in a less prominent 
location in a subscriber’s inbox or viewed as “spam” by our subscribers and may reduce the likelihood of that subscriber 
opening our emails. Anything, including legal or regulatory restrictions, that blocks, imposes restrictions on or imposes charges 
for the delivery of email could also harm our business. We also rely on social networking messaging services to send 
communications and to encourage customers to send communications. Changes to the terms of these social networking services 
to limit promotional communications, any restrictions that would limit our ability or our customers’ ability to send 
communications through their services, disruptions or downtime experienced by these social networking services or decline in 
the use of or engagement with social networking services by customers and potential customers could have a material adverse 
effect on our business.

We are experimenting with reductions in the number of coupons we offer to our customers and with increases in the amount 
of Club O Rewards we offer to Club O members, which may have adversely affected our revenue growth and may continue 
to do so.

Although our business has historically relied heavily on coupons to generate sales, we are experimenting with 

reductions in our coupon marketing and are attempting to substitute increased Club O Rewards for a portion of our coupon 
marketing. We believe that the changes we have made recently have adversely affected our revenue growth. We are continuing 
to attempt to increase the attractiveness of our Club O offerings, but have not yet achieved the results we are seeking, and there 
18

 
 
 
 
 
can be no assurance that we will be able to do so. If we are unable to generate sales from Club O members at rates equal to or 
better than the rates we were generating through our coupon marketing to non-Club O members, our revenue growth could be 
adversely affected or reversed, and our business, financial condition and operating results could be materially adversely 
affected.

Risks Related to Our Business and Industry - Fraud Risks

Credit card fraud and our response to it could adversely affect our business.

We routinely receive orders placed with fraudulent credit card data. If we fail to adequately control fraudulent credit 

card transactions it could reduce our net revenues and our gross profit or cause credit card or payment system companies to 
disallow their cards’ use for customer payments on our website. We may suffer losses as a result of orders placed with 
fraudulent credit card data even if the associated financial institution approved payment of the orders. Under current credit card 
practices, we may be liable for fraudulent credit card transactions because we do not obtain a cardholder’s signature. If we are 
unable to detect or control credit card fraud, claims against us for these transactions could harm our business, prospects, 
financial condition and results of operation. Further, to the extent that our efforts to prevent fraudulent orders result in our 
inadvertent refusal to fill legitimate orders, we would lose the benefit of legitimate potential sales and risk the alienation of 
legitimate customers. The occurrence of any of the foregoing could have a material adverse effect on our business.

Implementation of the EMV credit card standards in the U.S. during 2015 may increase fraud efforts against U.S. online 
retailers, including us.

Credit card issuers in the United States began replacing traditional credit cards with credit cards meeting the EMV 
(Europay, MasterCard and Visa) standards during 2015. Cards meeting the EMV standards contain a chip which makes the 
cards more difficult to counterfeit than the traditional magnetic stripe-only cards widely used in the U.S. However, to the extent 
that the EMV standards make card-duplication fraud more difficult, the new standards may drive more fraud efforts against 
online retailers, including us. Consequently, as an online retailer, we may be subject to increasing levels of fraudulent orders 
and other types of criminal activities. Increased levels of fraud and other criminal activities could have a material adverse effect 
on our business.

Risks Related to Our Business and Industry - Certain Specific Risks

We have a history of significant losses. If we do not maintain profitability, our financial condition and our stock price could 
suffer.

We have a history of losses, and we may incur operating and net losses in the foreseeable future. At December 31, 

2015, our accumulated deficit was $166.4 million. We need to generate significant revenues to maintain profitability, and we 
may not be able to do so. Although we have generated positive net income in recent years, we incurred a net loss of 
$19.4 million in 2011, and we incurred a net loss of $2.1 million during Q3 2015. We may be unable to maintain profitability in 
the future. If our revenues grow more slowly than we anticipate or decline, or if our expenses exceed our expectations, our 
financial results would be harmed and our business, prospects, financial condition and results of operations could fall below the 
expectations of public market analysts and investors. The occurrence of any of the foregoing could have a material adverse 
effect on our business.

If we fail to accurately forecast our expenses and revenues, our business, prospects, financial condition and results of 
operations may suffer and the price of our securities may decline.

The rapidly evolving nature of our industry and the constantly evolving nature of our business make forecasting 
operating results difficult. We periodically implement large, complex and expensive infrastructure upgrades in order to increase 
our ability to handle larger volumes of sales and to develop or increase our ability to perform a variety of analytical procedures 
relating to our business. We are continuing to upgrade and further expand these and other components of our infrastructure, and 
are in the process of integrating infrastructure relating to the fintech company and broker-dealers we recently acquired. We are 
also in the process of constructing a facility to serve as our corporate headquarters. In the past, we have experienced difficulties 
with upgrades of our infrastructure, and have incurred increased expenses as a result of these difficulties. As a result of 
expenditures on our infrastructure and headquarters, our ability to reduce our expenditures is and will be limited. Therefore, any 
significant shortfall in the revenues for which we have built and are continuing to build our business could have a material 
adverse effect on our business.

Natural disasters, pandemics, and geo-political events could adversely affect our business.

19

 
 
 
 
 
 
 
Natural disasters, including hurricanes, cyclones, typhoons, tropical storms, floods, earthquakes and tsunamis, weather 
conditions, including winter storms, droughts and tornados, whether as a result of climate change or otherwise, pandemics, and 
geo-political events, including civil unrest or terrorist attacks, that affect us or our delivery services, suppliers, credit card 
processors or other service providers could adversely affect our business.

Our insurance coverage and indemnity rights may not adequately protect us against loss.

The types, coverage, or the amounts of any insurance coverage we may carry from time to time may not be adequate 

to compensate us for any losses we may actually incur in the operation of our business. Further, any insurance we may desire to 
purchase may not be available to us on terms we find acceptable or at all. We are not indemnified by all of our suppliers, and 
any indemnification rights we may have may not be enforceable or adequate to cover actual losses we may incur as a result of 
our sales of their products. Actual losses for which we are not insured or indemnified, or which exceed our insurance coverage 
or the capacity of our indemnitors or our ability to enforce our indemnity agreements, could have a material adverse effect on 
our business.

We face risks relating to our inventory.

In our direct business, we sell merchandise that we have purchased and hold in inventory. We assume the risks of 

inventory damage, theft and obsolescence, as well as risks of price erosion for these products. These risks are especially 
significant because some of the merchandise we sell is characterized by seasonal trends, fashion trends, rapid technological 
change, obsolescence and price erosion, and because we sometimes make large purchases of particular types of inventory. 
Subject to our returns policies, we accept returns of products sold through our partners as well as products we sell in our direct 
business, and we have the risk of reselling the returned products. In the past we have recorded charges for obsolete inventory 
and have had to sell certain merchandise at a discount or loss. To the extent that we rely on purchased inventory, our success 
will depend on our ability to sell our inventory rapidly, the ability of our buying staff to purchase inventory at attractive prices 
relative to its resale value and our ability to manage customer returns and other costs. If we are unsuccessful in any of these 
areas, we may be forced to sell our inventory at a discount or loss. Further, we purchase some of our inventory from foreign 
suppliers and pay for inventory with U.S. dollars. If the dollar weakens with respect to foreign currencies, foreign suppliers 
may require us to pay higher prices for products, which could negatively affect our profit margins. The occurrence of any of the 
foregoing could have a material adverse effect on our business.

If we do not successfully optimize and operate our warehouse and customer service operations, our business could be 
harmed.

We have expanded, contracted and otherwise modified our warehouse and customer service operations from time to 

time in the past, and expect that we will continue to do so. We also contract with third parties to receive returns and process 
orders. If we or our third party providers do not successfully optimize and operate our warehouse and customer service 
operations, it could significantly limit our ability to meet customer demand, customer shipping or return time expectations, or 
result in excessive costs and expenses for the size of our business. Because it is difficult to predict demand, we may not manage 
our facilities in an optimal way, which may result in excess or insufficient inventory or warehousing capacity. We may also fail 
to staff our fulfillment and customer service centers at optimal levels. Our failure to do so could negatively impact our 
operating results and customer experience, and could have a material adverse effect on our business. 

The seasonality of our business places increased strain on our operations.

A disproportionate amount of our sales normally occur during our fourth quarter. If we do not stock or are otherwise 

unable to source products sufficient to meet customer demand, our business would be adversely affected. If we liquidate 
products, as we have in the past, we may be required to take significant inventory markdowns or write-offs, which could reduce 
gross profits. We may experience an increase in our net shipping cost due to complimentary upgrades, split-shipments, and 
additional long-zone shipments necessary to ensure timely delivery for the holiday season. If too many customers access our 
Website within a short period of time due to increased holiday demand, we may experience system interruptions that make our 
Website unavailable or prevent us from efficiently fulfilling orders, which may reduce the volume of goods we sell and the 
attractiveness of our products and services. In addition, we may be unable to adequately staff our fulfillment and customer 
service centers during peak periods, and delivery services and other fulfillment companies and customer service providers may 
be unable to meet the seasonal demand. The occurrence of any of the foregoing could have a material adverse effect on our 
business.

Significant merchandise returns could harm our business.

20

 
 
 
 
 
 
 
 
 
 
 
 
We allow our customers to return products, subject to our returns policies. If merchandise returns are high, our 

business, prospects, financial condition and results of operations could be harmed. Further, we modify our policies relating to 
returns from time to time, and policies intended to reduce the number of product returns may result in customer dissatisfaction 
and/or fewer repeat customers. The occurrence of any of the foregoing could have a material adverse effect on our business.

Our pricing strategy may not meet customers’ price expectations or result in net income.

Demand for our products is generally highly sensitive to price. Our pricing strategies have had, and may continue to 

have, a significant impact on our net sales and net income. We often offer discounted prices, and free or discounted shipping as 
a means of attracting customers and encouraging repeat purchases. Such offers and discounts reduce our margins. In addition, 
our competitors’ pricing and marketing strategies are beyond our control and can significantly affect the results of our pricing 
strategies. If we fail to meet our customers’ price expectations, or if we are unable to compete effectively with our competitors 
when they engage in aggressive pricing strategies or other competitive activities, it could have a material adverse effect on our 
business.

If the products that we offer do not reflect our customers’ tastes and preferences, our sales and profit margins would suffer.

Our success depends in part on our ability to offer products that reflect consumers’ tastes and preferences. Consumers’ 

tastes are subject to frequent, significant and sometimes unpredictable changes. Because some of the products that we sell 
consist of manufacturers’ and retailers’ excess inventory, we have limited control over some of the products that we are able to 
offer for sale. If our merchandise fails to satisfy customers’ tastes or respond to changes in customer preferences, our sales 
could suffer and we could be required to mark down unsold inventory, as we have in the past, which would depress our profit 
margins. In addition, any failure to offer products in line with customers’ preferences could allow our competitors to gain 
market share. The occurrence of any of the foregoing could have a material adverse effect on our business.

The loss of key personnel or any inability to attract and retain additional personnel could affect our ability to successfully 
grow our business.

Our performance is substantially dependent on the continued services and on the performance of our senior 
management and other key personnel. Our performance also depends on our ability to retain and motivate our officers and key 
employees. The loss of the services of any of our executive officers or other key employees for any reason could harm our 
business. Occasionally, members of senior management or key employees may find it necessary to take a leave of absence due 
to medical or other causes. In early 2013 our Chief Executive Officer and then Chairman of the Board, Dr. Patrick M. Byrne, 
took a two-month personal leave of absence for medical reasons. Leaves of absence for temporary or extended periods may 
harm our business. We do not have employment agreements with any of our key personnel and we do not maintain “key 
person” life insurance policies. Our future success also depends on our ability to identify, attract, hire, train, retain and motivate 
other highly-skilled technical, managerial, editorial, merchandising, marketing and customer service personnel. Competition for 
such personnel is intense. Our failure to retain and attract the necessary technical, managerial, editorial, merchandising, 
marketing, and customer service personnel could have a material adverse effect on our business.

In order to obtain future revenue growth and sustain profitability, we must attract and retain customers on cost-effective 
terms.

Our success depends on our ability to attract and retain customers on cost-effective terms. We have relationships with 

online services, search engines, affiliate marketing websites, directories and other website and e-commerce businesses to 
provide content, advertising banners and other links that direct customers to our Website. We rely on these relationships as 
significant sources of traffic to our Website and to generate new customers. In the past we have terminated affiliate marketing 
websites as a result of efforts by certain states to require us to collect sales taxes based on the presence of those third party 
Internet advertising affiliates in those states, and we are likely to do so again in the future if necessary. If we are unable to 
develop or maintain these relationships, or develop and maintain new relationships for newly developed and necessary 
marketing services on acceptable terms, our ability to attract new customers and our financial condition would suffer. In 
addition, certain of our online marketing agreements may require us to pay upfront fees and make other payments prior to the 
realization of the sales, if any, associated with those payments. Current or future relationships or agreements may fail to 
produce the sales that we anticipate. We periodically conduct television and radio branding and advertising campaigns. Such 
campaigns are expensive and may not result in the cost-effective acquisition of customers. Other means of utilizing social 
media campaigns to attract or retain customers are expensive and may not result in cost-effective acquisition or retention of 
customers. The occurrence of any of the foregoing risks or our inability to attract and retain customers on cost-effective terms 
could have a material adverse effect on our business.

21

 
 
 
 
 
 
 
 
 
 
 
Mobile commerce and our Club O offerings are becoming increasingly significant to us.

Mobile commerce and our Club O offerings are becoming increasingly significant to us. Customers who use mobile 

devices and customers who join Club O may behave differently from our other customers. For example, the conversion rate of 
purchases from mobile devices is lower than from other sources. If our mobile customers or our Club O customers are less 
profitable to us than our other customers, it could have a material adverse effect on our business.

Risks Related to Our Business and Industry - Tax and Regulatory Risks

If one or more states successfully assert that we should collect sales or other taxes on the sale of our merchandise or the 
merchandise of third parties that we offer for sale on our Website, or that we should pay commercial activity taxes, our 
business could be harmed.

We do not currently collect sales or other similar taxes on sales of goods into states where we have no duty to do so 

under federal court decisions construing applicable constitutional law. One or more local, state or foreign jurisdictions may seek 
to impose sales tax collection obligations on us because we are engaged in online commerce, even though to do so would be 
contrary to existing court decisions. The future location of our fulfillment or customer service centers networks, or any other 
operation, service contracts with third parties located in another state, channel distribution arrangements or other agreements 
with third party sellers, or any act that may be deemed by a state to have established a physical presence in states where we are 
not now present, may result in additional sales and other tax obligations. New York and other states have passed so-called 
“Internet affiliate advertising” statutes, which require a remote seller, regardless of whether it has any physical presence in the 
state, to collect state sales tax if the remote seller contracted for advertising services with an Internet advertiser in that state. In 
New York and states passing similar laws, we have terminated our use of locally based Internet advertisers. Many other states 
currently have passed similar laws and others have legislative proposals under consideration. We may discontinue valuable 
marketing through the use of affiliates based in those states, or we may begin to collect taxes in those states. In either event, or 
if one or more states or any foreign country where we do not or did not collect sales or other taxes successfully asserts that we 
should do so or have done so, it could have a material adverse effect on our business.

In 2013 the United States Senate passed the Marketplace Fairness Act of 2013 (“MFA”), but it failed to pass in the 
House of Representatives. Efforts continue to enact similar legislation, which would permit qualifying states to force remote 
sellers like us to collect taxes in states where we have no physical presence. The enactment of legislation similar to the MFA 
could have a material adverse effect on our business.

Other states have enacted forms of economic taxes to which we may be subject. We have been subject to and in the 

past contested an audit by one such state of an economic tax assessment and settled the audit demand by payment of a 
diminished assessment without penalty or interest. In Q3 2015, we received a Tax Assessment from the Department of Revenue 
of the State of Washington asserting that we had nexus with Washington during the period January 1, 2008 to May 31, 2015 and 
assessing approximately $31.5 million in taxes, interest, and/or penalties asserted to be due, subject to future field verification 
by the Department of Revenue, for the period. We also recently received an additional Tax Assessment for the period of June 
2015 through November 2015 in the amount of approximately $2.5 million in taxes, interest and/or penalties. If we were 
ultimately held liable for all or substantially all of the amounts assessed against us by the Washington Department of Revenue, 
or for any large claims by any other states or their revenue departments, it would have a material adverse effect on our business.

Several other states have enacted laws requiring remote vendors to notify resident purchasers in those states of their 
obligation to pay a use tax on their purchases and, in some instances, to report untaxed purchases to the state tax authorities. 
Other states have enacted legislation to require retailers without a physical presence in the state to collect and remit state sales 
taxes if they engage in any activity in connection with the selling, leasing or delivery of tangible personal property or taxable 
services within the state. More states may enact these laws, or other laws to force or encourage through economic pressures 
remote retailers to collect and remit sales tax. Such laws could harm our business by imposing unreasonable notice burdens 
upon us, by interposing burdensome transaction notices that negatively affect conversion, or by discouraging customer 
purchases by requiring detailed purchase reporting. The occurrence of any of the foregoing could have a material adverse effect 
on our business.

Economic pressure on states could harm our business.

Economic circumstances affecting many states have increased the pressures on state legislatures and agencies to find 

ways to increase state revenues. States may continue to increase sales and use tax rates, create new tax laws covering 
previously untaxed activities, increase existing license fees or create new fees, any or all of which may directly or indirectly 

22

 
 
 
 
 
 
 
 
 
harm our business. Similarly, administrative agencies may apply more rigorous enforcement efforts or take aggressive positions 
respecting the laws they administer, especially if the laws permit the imposition of monetary penalties and fines which either 
the state or the administrative agency may use to balance their budgets or otherwise fund operations. The occurrence of any of 
the foregoing could have a material adverse effect on our business. 

Existing or future government regulation could harm our business.

We are subject to regulation at the federal, state and international levels, including regulation relating to privacy, 
security, retention, transfer and use of personal user information and telemarketing laws. Increasing regulation, along with 
increased governmental or private enforcement, may increase the cost of our business. Compliance with existing and new 
privacy and security laws may be difficult and costly and may further restrict our ability to collect demographic and personal 
information from users, which could harm our marketing efforts, and could require us to implement new and potentially costly 
processes, procedures and/or protective measures. The expansion of these and other laws, both in terms of their number and 
their applicability to the Internet could also harm our business. Many laws, adopted prior to the advent of the Internet, do not 
contemplate or address the unique issues raised thereby. Consequently, courts or regulators may apply these laws to Internet 
commerce in ways that may present difficult or impossible compliance challenges. Laws that do reference the Internet generally 
remain subject to interpretation by the courts and their applicability and reach are therefore not always clear. Moreover, Internet 
advances and innovations may result in new questions about the applicability and reach of these laws. Additionally, laws 
governing the permissible contents of products may adversely affect us, and we are subject to federal and state consumer laws, 
including those governing advertising, product labeling, product content requirements and product safety. The laws may cause 
us to incur losses for any non-compliant items in our inventory, or which we may previously have sold. We may be subject to 
claims related to personal injury, death, environmental or property damage. We have in the past and may from time to time be 
required to participate in product recalls. We may incur expense in connection with any of the foregoing or other matters or 
actions which may not be covered, in whole, in part or at all, by any liability insurance we may carry. These current and future 
laws and regulations could have a material adverse effect on our business.

Public statements we or our Chief Executive Officer, Patrick M. Byrne, have made or may make in the future may 
antagonize regulatory officials or others.

We and our Chief Executive Officer, Dr. Patrick M. Byrne, have from time to time made public statements regarding 

our or his beliefs about matters of public interest, including statements regarding naked short selling and regulatory capture. 
Some of those public statements have been critical of the Securities and Exchange Commission and other regulatory agencies. 
These public statements may have consequences for us, whether as a result of increased regulatory scrutiny or otherwise. 
Additionally, other officers may make public statements that could have adverse consequences and these statements could have 
a material adverse effect on our business. 

Risks Related to Our Business and Industry - Macroeconomic Risks

Economic factors, including our increasing exposure to the U.S. housing industry, may adversely affect our financial 
performance.

Economic conditions may adversely affect our financial performance. In the United States, weakness in the housing 

market, changes in interest rates, changes in fuel and other energy costs, inflation or deflation or expectations of either inflation 
or deflation, actual or anticipated levels of unemployment, unavailability or limitations of consumer credit, higher consumer 
debt levels or efforts by consumers to reduce debt levels, higher tax rates and other changes in tax laws, overall economic 
slowdown, changes in consumer desires affecting demand for the products and services we sell and other economic factors 
could adversely affect consumer demand for the products and services we sell. Any of these factors may change the mix of 
products we sell to a mix with a lower average gross margin and/or result in slower inventory turnover and/or greater 
markdowns on inventory. Higher interest rates, transportation costs, inflation, higher costs of labor, insurance and healthcare, 
foreign exchange rates fluctuations, higher tax rates and other changes in tax laws, changes in other laws and regulations and 
other economic factors in the United States may increase our cost of sales and operating, may increase our selling, general and 
administrative expenses, and may otherwise adversely affect our operations and operating results. These factors may affect not 
only our operations, but also the operations of suppliers from whom we purchase goods, which may also result in increases in 
the cost to us of the goods and services we sell. The occurrence of any of the foregoing could have a material adverse effect on 
our business.

Over the last few years the percentage of our sales from home and garden products has increased substantially. We 

believe that our sales of home and garden products are affected by the strength of the U.S. housing industry, and that downturns 
in the U.S. housing industry could have a material adverse effect on our business.

23

 
 
 
 
 
Decreases in discretionary consumer spending may have an adverse effect on us.

A substantial portion of the products and services we offer are products or services that consumers may view as 

discretionary items rather than necessities. As a result, our results of operations are sensitive to changes in macro-economic 
conditions that impact consumer spending, including discretionary spending. Difficult macro-economic conditions, particularly 
high levels of unemployment or underemployment, also impact our customers’ ability to obtain consumer credit. Other factors, 
including consumer confidence, employment levels, interest rates, tax rates, consumer debt levels, and fuel and energy costs 
could reduce consumer spending or change consumer purchasing habits. Slowdowns in the U.S. or global economy, or an 
uncertain economic outlook, could materially adversely affect consumer spending habits and could have a material adverse 
effect on our business.

Risks Related to Our Business and Industry - Risks of Changes in the Industry and in Our Business Generally

If we do not respond to rapid technological changes, our services could become obsolete, and we could lose customers.

The Internet and the online commerce industry are changing rapidly. To remain competitive, we must continue to 

enhance and improve the functionality and features of our e-commerce businesses. If we fail to do so, we may lose customers. 
If competitors introduce new products or services using new technologies or if new industry standards and practices emerge, 
our Website, our mobile app and our proprietary technology and systems may become obsolete. Our failure to respond to 
technological change or to adequately maintain, upgrade and develop our Website, our mobile app, our infrastructure and the 
numerous systems we use to process customers’ orders and payments and to perform important related functions could have a 
material adverse effect on our business.

We have an evolving business model, which increases the complexity of our business.

Our business model has evolved in the past and continues to do so. In prior years we have added additional types of 

services and product offerings and in some cases we have modified or discontinued those offerings. We intend to continue to try 
to offer additional types of products or services, and we cannot offer any assurance that any of them will be successful. From 
time to time we have also modified aspects of our business model relating to our product mix and the mix of direct/partner 
sourcing of the products we offer. We may continue to modify this aspect of our business as well as other significant aspects of 
our business. We cannot offer any assurance that these or any other modifications will be successful or will not result in harm to 
the business. The additions and modifications to our business have increased the complexity of our business and placed 
significant strain on our management, personnel, operations, systems, technical performance, financial resources, and internal 
financial control and reporting functions. Future additions to or modifications of our business are likely to have similar effects. 
We may not be able to manage growth effectively, which could damage our reputation, limit our growth and negatively affect 
our operating results. Further, any new business or website we launch that is not favorably received by consumers could 
damage our reputation or our brand. The occurrence of any of the foregoing could have a material adverse effect on our 
business.

Acquisitions we make will increase costs and regulatory and integration risks.

From time to time we acquire other businesses. Integrating an acquired business involves a number of risks and 

financial, managerial and operational challenges. The acquisition of a business and the integration of a business requires us to 
allocate significant management time and attention to the matter. We have incurred significant expenses in connection with 
acquisitions we have made recently, and may incur additional expenses in connection with those acquisitions or in connection 
with other acquisitions we may make in the future. Our overall profitability would be adversely affected if our investments and 
expenses associated with any investments we have made or may make in the future are not matched or exceeded by the 
revenues that are derived from such investment or growth. Further, acquisitions may also create a need for additional 
accounting, tax, compliance, documentation, risk management and internal control procedures, and may require us to hire 
additional personnel to implement, perform and/or monitor such procedures. To the extent our procedures are not adequate to 
appropriately implement, perform and/or monitor all necessary procedures relating to any new or expanded business, we could 
be exposed to a material loss or regulatory sanction.

Risks Related to Our Business and Industry - International Risks

We are attempting to expand our international business, which may cause our business to become increasingly susceptible 
to numerous risks and challenges that could affect our profitability.

24

 
 
 
 
 
 
 
 
We sell products in international markets, and are attempting to expand into some of these markets. International sales 

and transactions, and our efforts to expand them, are subject to inherent risks and challenges that could adversely affect our 
profitability, including:

• 
• 

the need to develop new supplier and manufacturer relationships;
the need to comply with additional U.S. and foreign laws and regulations to the extent applicable, including 
but not limited to, restrictions on advertising practices, regulations governing online services, regulations 
governing or prohibiting the use of cryptocurrency such as bitcoin, restrictions on importation of specified or 
proscribed items, importation quotas, consumer protection laws, laws regarding intellectual property rights, 
laws dealing with consumer and data protection, privacy, encryption, and restrictions on pricing or discounts;

•  changes in international laws, regulatory requirements, taxes and tariffs;
•  geopolitical events, such as war and terrorist attacks;
•  our limited experience with different local cultures and standards;
• 
• 

the risk that the products we offer may not appeal to customers in international markets; and
the additional resources and management attention required for such expansion.

To the extent we generate international sales transactions in the future, any negative impact on our international 
operations could negatively impact our business. To date, most of our international sales have been denominated in U.S. 
dollars, and we have not had significant foreign currency risk on those sales. However, in the future, gains and losses on the 
conversion of foreign payments into U. S. dollars may contribute to fluctuations in our results of operations and fluctuating 
exchange rates could cause reduced gross revenues and/or gross profit percentages from non-dollar-denominated international 
sales. Additionally, penalties for non-compliance with laws applicable to international business and trade, including the U.S. 
Foreign Corrupt Practices Act, or laws governing or prohibiting the use of cryptocurrencies, could have a material adverse 
effect on our business.

Foreign data protection, privacy and other laws and regulations are often more restrictive than those in the United 

States. The European Union, for example, traditionally has imposed stricter obligations under its laws and regulations relating 
to privacy, data protection and consumer protection than the United States. Individual EU member countries have discretion 
with respect to their interpretation and implementation of these laws and the penalties for breach and have their own regulators 
with differing attitudes towards enforcement, which results in varying privacy standards and enforcement risk from country to 
country. Legislation and regulation in the European Union and some EU member states require companies to give specific 
types of notice and in some cases seek consent from consumers before using their data for certain purposes, including some 
marketing activities. In the majority of EU member countries, consent must be obtained prior to setting cookies or other 
tracking technologies. Outside of the European Union, there are many countries with data protection laws, and new countries 
are adopting data protection legislation with increasing frequency. Many of these laws may require consent from consumers for 
the use of data for various purposes, including marketing, which may reduce our ability to market our products, unless we 
obtain consent from customers in a manner that complies with the laws of each country. In addition, even if we initially receive 
such consent, many countries have laws in place that allow consumers to revoke their consent. This imposes multiple 
obligations around tracking, auditing, and updating consumer consents, as well as the activities that required the consent, such 
as marketing. There is no harmonized approach to these laws and regulations globally. Consequently, we increase our risk of 
non-compliance with applicable foreign data protection laws and regulations as we continue our international expansion. We 
may need to change and limit the way we use consumer information in operating our business and may have difficulty 
maintaining a single operating model that is compliant. Compliance with such laws and regulations will result in additional 
costs and may necessitate changes to our business practices and divergent operating models, which may adversely affect our 
business and financial condition.

In October 2015 the European Court of Justice overturned the European Commission's long-standing decision finding 

that the privacy principles of the EU-U.S. safe harbor provide an adequate level of protection of the data of EU citizens. We 
have relied on the safe harbor in order to receive personal information from the EU to enable us to provide goods and services 
to our customers and users in the EU, process payments, maintain customer and user accounts, personalize and improve the 
functionality of our website, and to take other actions in connection with these activities. If the safe harbor is not reinstated, or 
if we are unable to comply with any successor safe harbor or equivalent, we could be required to make costly changes to our 
business and could be required to avoid sales in some countries. The occurrence of any of the foregoing could have an adverse 
effect on our business.

In addition, various federal, state and foreign legislative and regulatory bodies, or self-regulatory organizations, may 

expand current laws or regulations, enact new laws or regulations or issue revised rules or guidance regarding privacy, data 
protection and consumer protection.

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Our foreign brand domain name may cause confusion.

In 2010, we attempted to associate our brand globally with the domain address: www.O.co. We did this in part because 
in many foreign markets the word “Overstock” lacked a good foreign cognate. Following a period of testing for the O.co brand 
and domain address, we returned to the Overstock.com name as our primary brand domestically because domestic consumer 
acceptance did not occur as quickly as we had hoped. While we have returned domestically to the Overstock.com brand and 
principal domain address, we continue to use the O.co address and brand outside of the United States and plan to use it or 
another domain address and brand domestically as well. There is no assurance that the use of Overstock.com or O.co will gain 
acceptance or have success in foreign markets or that other domain addresses or brands we may use domestically will be 
successful. Any such difficulties with any of our brands could have a material adverse effect on our business.

Risks Related to Our Business and Industry - Risks relating to our Future Headquarters

We have purchased land to build a facility to serve as our future headquarters, and consequently have environmental and 
other risks, and may incur environmental expense and liabilities, in connection with the project, and under the 
environmental indemnity agreement we entered into in connection with our credit facility.

In the third quarter of 2014, we purchased land in Salt Lake City, Utah in preparation for our construction of our future 
headquarters. In purchasing the land, we became subject to the risks of owning real estate, including the risks of environmental 
liabilities and the requirements for compliance with applicable laws, rules, regulations, ordinances and other requirements. The 
land we purchased is part of the Midvale Slat Superfund Site (“Site”), a former Comprehensive Environmental Response, 
Compensation and Liability Act ("CERCLA") superfund site that was remediated pursuant to CERCLA prior to our purchase. 
As purchaser of the property, O.com Land, LLC is required to follow certain requirements of the CERCLA statute and the 
consent decree governing remediation of the Site. Its failure to do so could expose us to environmental liabilities which could 
be material. Further, in connection with the credit facility we entered into with U.S. Bank and other banks, we entered into a 
broad environmental indemnity agreement pursuant to which we made detailed representations about the environmental status 
of the land and agreed to indemnify and defend U.S. Bank and other banks and other persons against a broad array of potential 
environmental claims, liabilities and exposures relating to the property we purchased and the headquarters we are building. Any 
such environmental liabilities, and any liabilities under the environmental indemnity agreement, could be material and could 
have a material adverse effect on our business.

We have entered into contracts and plan to spend approximately $99 million to build, equip and furnish a facility to serve as 
our future headquarters, and expect to incur risks, expense and debt in connection with the project.

We are building our new headquarters in Salt Lake City, and are incurring the risks and expense of doing so. The 
design and construction of the headquarters are complicated. We may encounter unanticipated developments affecting our 
estimates regarding the expense of the project. We may also encounter delays in the construction of the facility. Any such 
difficulties could result in our default under the Loan Agreement and related agreements we have entered into with U.S. Bank 
and other banks, and could result in material liabilities and expense and could have a material adverse effect on our business.

In connection with the construction of our new headquarters, we have entered into a syndicated senior secured credit 
facility, and may need to obtain additional financing as well.

Our current estimate of the total cost of the development and construction and related equipment and furniture of our 

new headquarters is approximately $99 million. We have entered into a syndicated senior secured credit facility with U.S. Bank 
and other banks that is intended to provide us with construction and term financing of $45.8 million. The facility is designed to 
convert to an approximately 6.75-year term loan upon completion of construction. We will need to maintain compliance with 
the requirements governing the facility, including compliance with financial and other covenants, certain of which may be 
subject to events outside of our control. If we fail to comply with any of such covenants, we may be unable to obtain or utilize 
the financing contemplated by the facility. If the financing we anticipate under the facility is not fully available to us for any 
reason, it would have a material adverse effect on our liquidity and could have a material adverse effect on our business.

We have pledged the land and our new headquarters and all related assets, as well as our inventory and accounts receivable 
and related assets, to secure our obligations under the syndicated senior secured credit facility.

We have pledged all of our assets relating to the new headquarters and the site on which it is to be located, as well as 

our inventory, accounts receivable and related assets, and most of our deposit accounts, to secure our obligations under the 
syndicated senior secured credit facility. The real estate loan and the revolving loan facilities included within the facility are 

26

 
 
 
    
 
 
 
cross-collateralized and cross-defaulted. If we were to default on either loan or have an Event of Default under the facility, the 
lenders would have the right to, among other things, foreclose on the collateral for our obligations under the facility, which 
would have a material adverse effect on our liquidity and could have a material adverse effect on our business.

We have entered into long-term interest rate swaps covering a period of approximately nine years.

In connection with the syndicated senior secured credit facility described above, we have entered into interest rate 

swaps with U.S. Bank and Compass Bank. The interest rate swaps are intended to manage the interest rate risk on the 
indebtedness we incurred in 2015 and expect to incur in 2016 for the Real Estate Loan. However, if for any reason the notional 
amounts of the swaps fail to substantially match our indebtedness for the Real Estate Loan at any time until the October 2023 
maturity of the swaps, we could potentially be exposed to liabilities under the loan agreement that may not be substantially 
offset by the interest rate swap. If the lenders under the senior secured credit facility were to fail to fund the Real Estate Loan 
for any reason, we would remain liable for payments due under the swaps unless we were to settle the swaps. If we were to 
settle the swaps at a time when interest rates have fallen (relative to the swaps' inception), the price to settle the swaps could be 
material. Any such adverse developments could result in material liabilities and expense and could have a material adverse 
effect on our business.

We may fail to qualify for hedge accounting treatment.

In connection with the financing we obtained to fund a portion of the construction of our new corporate headquarters, 

we have entered into interest rate swap transactions with certain of our lenders intended to minimize our exposure to various 
interest rate risks. At inception in 2014 we designated these swaps as cash flow hedges in accordance with Accounting 
Standards Codification (“ASC”) 815, Derivatives and Hedging. However, in the future, we may fail to qualify for hedge 
accounting treatment under these standards for a number of reasons, including if we fail to satisfy hedge documentation and 
hedge effectiveness assessment requirements or if our derivative instruments are not highly effective. If we fail to qualify for 
hedge accounting treatment, losses on the swaps caused by the change in their fair value would be recognized as part of net 
income, rather than being recognized as part of other comprehensive income. Additionally, although our derivative instruments 
may be highly effective, ineffectiveness in such instruments would also be recognized as part of net income, rather than other 
comprehensive income. Any such adverse developments could result in material liabilities and expense and could have a 
material adverse effect on our business.

We have entered into a Construction Agreement relating to the construction of the new headquarters; however, many 
aspects of the proposed construction remain subject to future agreement.

In October 2014, we entered into a Construction Agreement (the “Construction Agreement”) with Okland 
Construction Company Inc. (“Okland”) regarding preconstruction and construction services to be provided in connection with 
the construction of our corporate headquarters, together with related facilities and improvements. Okland has agreed that the 
work contemplated by the Construction Agreement will be performed for the Guaranteed Maximum Price (as defined in the 
Construction Agreement and as established in the First Amendment to the Agreement dated July 31, 2015) and in accordance 
with the Construction Schedule (as defined in the Construction Agreement). However, both the Guaranteed Maximum Price 
and the Construction Schedule remain subject to change. Because many aspects of the proposed construction remain subject to 
future agreement, there is a risk of difficulties under the Construction Agreement, any of which if not resolved to the 
satisfaction of us and Okland could cause difficulties with the construction of our headquarters, any of which in turn could 
cause us to default under the syndicated senior secured credit facility we recently entered into with U.S. Bank and other banks. 
Any such adverse developments could result in material liabilities and expense and could have a material adverse effect on our 
business.

Risks Related to Our Business and Industry - Risks relating to Indebtedness and Potential Stock Repurchases

We expect to incur substantial indebtedness.

At December 31, 2015, we had incurred secured indebtedness of $9.5 million under the syndicated senior secured 

credit facility we recently entered into with U.S. Bank and other banks. We expect to incur substantial additional indebtedness 
under the facility in connection with the completion of our headquarters. In addition, we may incur up to the full $10.0 million 
of indebtedness potentially available to us under the revolving credit facility included in the senior secured credit facility, and 
we may also incur additional indebtedness, subject to the limitations set forth in the Loan Agreement governing our senior 
secured credit facility. All such indebtedness will increase our business risks substantially, including our vulnerability to 
industry downturns and competitive pressures. Further, the Loan Agreement and related agreements governing the senior 
secured credit facility contain numerous requirements, including affirmative and negative financial and other covenants. If we 
27

 
 
 
 
 
are unable to maintain compliance with all of them, we will be in default, the consequences of which could materially harm our 
business. Further, to the extent that we incur additional indebtedness, we may be subject to additional requirements. The degree 
to which we are ultimately leveraged could materially and adversely affect our ability to obtain additional financing for 
working capital, acquisitions or other purposes and could make us more vulnerable to industry downturns and competitive 
pressures. Our ability to meet our debt service obligations will be dependent upon our future performance, which will be 
subject to financial, business and other factors affecting our operations, many of which are beyond our control.

Our Board has authorized a stock repurchase program and repurchases under the program would reduce our liquidity and 
increase our risks. 

In May 2015 our Board authorized a stock repurchase program under which we may repurchase shares of our 
outstanding common stock for up to $25 million at any time through December 31, 2017. Any such repurchases would reduce 
our liquidity and could increase our vulnerability to industry downturns and competitive pressures. A material decrease in our 
liquidity could have a material adverse effect on our business.

We may be unable to generate sufficient cash flow to satisfy our debt service obligations.

Our ability to generate cash flow from operations to make interest and principal payments on our debt obligations will 
depend on our future performance, which will be affected by a range of economic, competitive and business factors. We cannot 
control many of these factors, including general economic conditions and the health of the Internet retail industry. If our 
operations do not generate sufficient cash flow from operations to satisfy our debt service obligations and all of our other 
obligations, we may need to borrow additional funds to make these payments or undertake alternative financing plans, such as 
refinancing or restructuring our debt, or reducing or delaying capital investments and other expenses. Additional funds or 
alternative financing may not be available to us on favorable terms, or at all. Our inability to generate sufficient cash flow from 
operations or obtain additional funds or alternative financing on acceptable terms could have a material adverse effect on our 
business.

Risks Related to Our Business and Industry - Risks relating to our Finance and Accounting Systems and Estimates

We may need to implement additional finance and accounting systems, procedures and controls as we grow our business 
and organization and to satisfy new reporting requirements.

We are required to comply with a variety of reporting, accounting and other rules and regulations. Compliance with 

existing requirements is expensive. We will have to ensure that the reporting, accounting, records maintenance and other 
systems in place at the fintech company and broker dealers we recently acquired are compliant and adequate. These and future 
requirements may increase our costs and require additional management time and resources. We may need to implement 
additional finance and accounting systems, procedures and controls to satisfy our reporting requirements. If our internal control 
over financial reporting is determined to be ineffective, such failure could cause investors to lose confidence in our reported 
financial information, negatively affect the market price of our common stock, subject us to regulatory investigations and 
penalties, and could have a material adverse effect on our business.

Changes in accounting standards and subjective assumptions, estimates and judgments by management related to complex 
accounting matters could significantly affect our financial results.

Generally accepted accounting principles and related accounting pronouncements, implementation guidelines and 
interpretations with regard to a wide range of matters that are relevant to our business, including but not limited to revenue 
recognition, estimating valuation allowances and accrued liabilities (including allowances for returns, credit card chargebacks, 
doubtful accounts and obsolete and damaged inventory), internal use software and website development (acquired and 
developed internally), accounting for income taxes, valuation of long-lived and intangible assets and goodwill, stock-based 
compensation and loss contingencies, are highly complex and involve many subjective assumptions, estimates and judgments 
by our management. Changes in these rules or their interpretation or changes in underlying assumptions, estimates or 
judgments by our management could significantly change our reported or expected financial performance, and could have a 
material adverse effect on our business.

Our income tax provisions and the amounts we reserve for tax contingencies are estimates and are subject to variations and 
adjustments. The amounts we ultimately pay may exceed the amounts estimated or accrued.

Our quarterly tax provision, and our quarterly estimate of our annual effective tax rate, is subject to significant 

variation due to several factors, including variability in accurately predicting our pre-tax and taxable income and loss and the 

28

 
 
 
 
 
 
 
 
 
mix of jurisdictions to which they relate, changes in how we do business, changes in law, regulations, and administrative 
practices, and relative changes of expenses or losses for which tax benefits are not recognized. Additionally, our effective tax 
rate can be more or less volatile based on the amount of pre-tax income. For example, the impact of discrete items and non-
deductible expenses on our effective tax rate is greater when our pre-tax income is relatively low.

Changes in state, federal, and foreign tax laws may increase our tax contingencies. The timing of the resolution of 

income tax examinations is highly uncertain, and the amounts ultimately paid, if any, upon resolution of the issues raised by the 
taxing authorities may differ from the amounts accrued. It is reasonably possible that within the next 12 months we will receive 
assessments by various tax authorities or possibly reach resolution of income tax examinations in one or more jurisdictions. 
These assessments or settlements may result in changes to our contingencies related to positions on prior years’ tax filings. The 
volatility of our quarterly tax provision or the resolution of matters related to our tax contingencies could have a material 
adverse effect on our financial results.

We have reversed the valuation allowance for our deferred tax assets, and we may not be able to realize these assets in the 
future. Our deferred tax assets may also be subject to additional valuation allowances, which could adversely affect our 
operating results. 

From our inception to December 31, 2013, we established a valuation allowance for our deferred tax assets, primarily 

due to realized losses and uncertainty regarding our future taxable income. Determining whether a valuation allowance for 
deferred tax assets is appropriate requires significant judgment and an evaluation of all positive and negative evidence. At each 
reporting period, we assess the need for, or the sufficiency of, a valuation allowance against deferred tax assets. At December 
31, 2013, based on the weight of all the positive and negative evidence, we concluded that it was more likely than not that we 
will realize our net deferred tax assets based upon future taxable income. Therefore we reversed the valuation allowance at 
December 31, 2013. 

Our conclusion at December 31, 2013 that it is more likely than not that we will realize our net deferred tax assets was 
based primarily on our estimate of future taxable income. Our estimate of future taxable income is based on internal projections 
which primarily consider historical performance, but also include various internal estimates and assumptions as well as certain 
external data. We believe all of these inputs to be reasonable, although inherently subject to significant judgment. If actual 
results differ significantly from these estimates of future taxable income, we may need to reestablish a valuation allowance for 
some or all of our deferred tax assets. Establishing an allowance on our net deferred tax assets could have a material adverse 
effect on our financial condition and operating results.

Risks Related to Our Business and Industry - Risks relating to our Holdings of Precious Metals, Cryptocurrencies, Cash 
and Short-Term Investments

We may be adversely affected by fluctuations in precious metal prices.

At December 31, 2015 our investment in precious metals was $9.7 million. Our financial results may be adversely 
affected by declines in the price of precious metals. The prices of precious metals may fluctuate widely in the future and are 
affected by numerous factors beyond our control such as interest rates, exchange rates, inflation or deflation, fluctuation in the 
value of the United States dollar and foreign currencies, global and regional supply and demand, and the political and economic 
conditions of mineral producing countries throughout the world. Our investment consists of actual precious metals, rather than 
financial instruments. We store our precious metals off-site in a third party facility. Consequently, we are subject to the risks of 
physical storage with a third party that we do not control. Any loss of these assets or substantial decline in their value could 
have a material adverse effect on our business.

Our decision to accept and hold cryptocurrency, such as bitcoins, may subject us to exchange risk and additional tax and 
regulatory requirements.

In January 2014, we began accepting bitcoins as a form of payment for purchases on our website. Bitcoin is a 
cryptocurrency that uses cryptography to control the creation and transfer of the currency between individual parties. Bitcoin is 
not considered legal tender or backed by any government. Since inception in 2009, bitcoins have experienced price volatility, 
technological glitches and various law enforcement and regulatory interventions. At present we do not accept bitcoin payments 
directly, but use a third party vendor to accept bitcoin payments on our behalf. That third party vendor then immediately 
converts the bitcoin payments into U.S. dollars so that we receive payment for the product sold at the sales price in U.S. dollars.

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In September 2014 we launched an updated international checkout system which allows us to accept bitcoin globally. 
The use of cryptocurrency such as bitcoin has been prohibited or effectively prohibited in some countries. Authorities in other 
countries have issued statements or regulations prohibiting financial institutions or others from holding or dealing in 
cryptocurrency. Authorities in some countries have issued statements or regulations to the effect that cryptocurrency is not legal 
tender. Authorities in many other countries have issued warnings about their perceptions of the risks of dealing in bitcoin or 
other cryptocurrency and/or announcing that cryptocurrency is subject to money laundering or other laws or to taxation, or that 
the authorities are studying the legality of cryptocurrency. If we fail to comply with prohibitions applicable to us, we could face 
regulatory or other enforcement actions and potential fines and other consequences.

We also hold bitcoin and other cryptocurrency directly. Consequently, we have exchange rate risk on the amounts we 

hold as well as the risks that regulatory or other developments may adversely affect the value of the cryptocurrency we hold. In 
the future, we may transact in cryptocurrency directly or increase our cryptocurrency holdings. This will subject us to additional 
exchange risk and other risks as described above, which may have an adverse effect on our results. There is also uncertainty 
regarding the future legal and regulatory requirements relating to cryptocurrency or transactions utilizing cryptocurrency. These 
uncertainties, as well as future accounting and tax developments, or other requirements relating to cryptocurrency could have a 
material adverse effect on our business.

Our cash, cash equivalents and short-term investments are subject to a risk of loss based upon the solvency of the financial 
institutions in which they are maintained.

We maintain the majority of our cash, cash equivalents and short-term investments in accounts with a small number of 

major financial institutions within the United States, in the form of demand deposits, money market accounts, time deposits, 
U.S. Treasury Bills and other short-term investments. Our deposits in these institutions are generally substantially in excess of 
the amounts of insurance provided by the FDIC, and some deposits may not be covered by insurance at all. If any of these 
institutions were to become insolvent or subject to regulatory action, we could lose some, or all, of such deposits, which would 
have a material adverse effect on our business.

Risks Related to Our Business and Industry - Risks relating to Intellectual Property Rights and Disputes

We may be unable to protect our proprietary technology or keep up with that of our competitors.

Our success depends to a significant degree upon the protection of our software and other proprietary intellectual 

property rights. We may be unable to deter misappropriation of our proprietary information, detect unauthorized use or take 
appropriate steps to enforce our intellectual property rights. In addition, our competitors may now have or may in the future 
develop technologies that are as good as or better than our technology without violating our proprietary rights. Our failure to 
protect our software and other proprietary intellectual property rights or to utilize technologies that are as good as our 
competitors’ could put us at a disadvantage to our competitors. In addition, the failure of the third parties whose products we 
offer for sale on our Website to protect their intellectual property rights, including their domain names, could impair our 
operations. These failures could have a material adverse effect on our business.

We may not be able to obtain trademark protection for our marks, which could impede our efforts to build brand identity.

We have filed trademark applications with the Patent and Trademark Office seeking registration of certain service 
marks and trademarks. There can be no assurance that our applications will be successful or that we will be able to secure 
significant protection for our service marks or trademarks in the United States or elsewhere as we expand internationally. Our 
competitors or others could adopt product or service marks similar to our marks, or try to prevent us from using our marks, 
thereby impeding our ability to build brand identity and possibly leading to customer confusion. Any claim by another party 
against us or customer confusion related to our trademarks, or our failure to obtain trademark registration, could have a material 
adverse effect on our business.

We may not be able to enforce protection of our intellectual property rights under the laws of other countries.

We sell products internationally and consequently we are subject to risks of doing business internationally as related to 

our intellectual property, including:

• 

legal uncertainty regarding liability for the listings and other content provided by our users, including 
uncertainty as a result of less Internet-friendly legal systems, unique local laws, and lack of clear precedent 
or applicable law; and

•  differing intellectual property laws, which may provide insufficient protection for our intellectual property.

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Any such difficulties could have a material adverse effect on our business.

We may be accused of infringing intellectual property rights of third parties.

Other parties have claimed and may claim that we infringe their intellectual property rights. We have been and are 
subject to, and expect to continue to be subject to, legal claims of alleged infringement of the intellectual property rights of 
third parties. The ready availability of damages, royalties and the potential for injunctive relief has increased the defense 
litigation costs of patent infringement claims, especially those asserted by third parties whose sole or primary business is to 
assert such claims. Such claims, even if not meritorious, may result in significant expenditure of financial and managerial 
resources, and the payment of damages or settlement amounts. Additionally, we may become subject to injunctions prohibiting 
us from using software or business processes we currently use or may need to use in the future, or requiring us to obtain 
licenses from third parties when such licenses may not be available on financially feasible terms or terms acceptable to us or at 
all. In addition, we may not be able to obtain on favorable terms, or at all, licenses or other rights with respect to intellectual 
property we do not own in providing e-commerce services to other businesses and individuals under commercial agreements. 
Any such difficulties could have a material adverse effect on our business.

Our business and reputation may be harmed by the offering or sale of pirated, counterfeit or illegal items by third parties, 
and by intellectual property litigation.

We have received in the past, and we anticipate we will receive in the future, communications alleging that items 

offered or sold through our Website infringe third party copyrights, trademarks and trade names or other intellectual property 
rights or that we have otherwise infringed third parties’ past, current or future intellectual property rights. We may be unable to 
prevent third parties from offering and selling unlawful goods, and we may be subject to allegations of civil or criminal liability 
for unlawful activities carried out by third parties through our Website. We may implement measures in an effort to protect 
against these potential liabilities that could require us to spend substantial resources and/or to reduce revenues by discontinuing 
certain service offerings. Any costs incurred as a result of liability or asserted liability relating to the sale of unlawful goods or 
the unlawful sale of goods could harm our business. Resolving litigation or claims regarding patents or other intellectual 
property, whether meritorious or not, could be costly, time-consuming, cause service delays, divert our management and key 
personnel from our business operations, require expensive or unwanted changes in our methods of doing business or require us 
to enter into costly royalty or licensing agreements, if available. As a result, these claims and any negative publicity generated 
as a result of any of the foregoing could damage our reputation, diminish the value of our brand name, and have a material 
adverse effect on our business.

Risks Related to Our Business and Industry - Risks relating to Certain Specific Businesses and Recent or Planned 
Changes to our Business

A subsidiary of Medici has acquired the assets and business of a financial technology company and Medici has acquired two 
registered broker-dealers; Medici does not have any prior experience with the operation of a fintech company or of a 
registered broker-dealer, and the businesses that Medici is pursuing are novel.

In August 2015, a subsidiary of Medici acquired the assets and business of a financial technology ("fintech") company 

and in January 2016 Medici closed the acquisitions of two registered broker-dealers (the “BDs” or our “broker-dealer 
subsidiaries”) that were affiliated with the fintech company. Medici subsequently hired all or substantially all of the employees 
of the fintech company. However, Medici does not otherwise have any experience with the operation of a fintech company or of 
a registered broker-dealer, and will be dependent upon the new employees for the expertise necessary to operate the fintech 
company and the registered broker dealers. Further, Medici, the fintech company and the broker-dealers have developed 
proprietary blockchain software and related expertise relating to the use of the blockchain in connection with a system for the 
public trading of securities. All of these are areas in which we do not have substantial, or any, experience, and all of them are 
subject to the risks of new and novel businesses, including operational risk, financial risk, regulatory and legal risk, and 
reputational risk. Further, even assuming the resolution of all technical, legal and regulatory constraints, Medici faces the risks 
that it may be unable to market, license or sell its technology successfully or profitably. Any significant problems Medici 
encounters with these projects could have a material adverse effect on our business.

Medici’s efforts to create a novel system able to provide short sellers of publicly-traded securities with evidence of their 
identification of securities available to be borrowed is in an area in which it has limited or no experience, and the project 
may be expensive and is subject to significant technical, legal and regulatory constraints and other risks.

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Our majority-owned subsidiary Medici has created a novel system able to provide short sellers of publicly-traded 

securities with evidence of their identification of securities available to be borrowed. Although Medici has conducted limited 
initial tests, this project is novel and Medici has limited or no experience in this area. The system is subject to technical, legal 
and regulatory requirements. Further, Medici faces the risk that it may be unable to market, license or sell its technology 
successfully or profitably. Any significant problems Medici encounters with this project could have a material adverse effect on 
our business.

Medici has acquired registered broker-dealers, which are subject to extensive regulation.

Broker-dealer and other financial services firms are subject to extensive regulatory requirements under federal and 

state laws and regulations and self-regulatory organization (“SRO”) rules. The broker-dealers Medici acquired in January 2016 
are registered with the SEC as broker-dealers under the Exchange Act and in the states in which they conduct securities 
business and are members of the Financial Industry Regulatory Authority (“FINRA”) and other SROs. They are subject to 
regulation, examination and disciplinary action by the SEC, FINRA and state securities regulators, as well as other 
governmental authorities and SROs with which they are registered or licensed or of which they are members.

The SEC, FINRA and other governmental authorities and SROs may bring enforcement proceedings against firms and 

place other limitations on firms subject to their jurisdiction, as well as their officers, directors, employees and independent 
contractors, whether arising out of an examination or otherwise, for violations of the securities laws, regulations and rules. 
Sanctions can include cease-and-desist orders, censures, fines, civil monetary penalties and disgorgement, limitations on a 
firm’s business activities, suspension, revocation of FINRA membership or expulsion of the firm from the securities industry. 
Criminal actions are referred to the appropriate criminal law enforcement agency. Any such proceeding against any of the 
broker-dealers that Medici has acquired, or any of their associated persons, could harm our reputation, cause them to lose 
clients or fail to gain new clients and have a material adverse effect on our business.

Financial services firms are subject to numerous conflicts of interest or perceived conflicts of interest. The SEC, 

FINRA and other governmental authorities and SROs have increased their scrutiny of potential conflicts of interest. The broker 
dealers have adopted and will regularly review and update, policies, procedures and controls designed to address or limit actual 
or perceived conflicts, but there can be no assurance of the effectiveness of these protocols. Addressing conflicts of interest 
adequately is complex and difficult and our reputation could be damaged if we fail, or appear to fail, to identify and 
successfully manage these conflicts of interest. The development and implementation of policies, procedures and controls to 
address or limit actual or perceived conflicts may also result in increased costs. Failure to identify and successfully manage 
conflicts of interest procedures could subject the broker-dealers or Medici or us to disciplinary sanctions or litigation or could 
harm our reputation.

Financial services firms are also subject to rules and regulations relating to the prevention and detection of money 

laundering. The USA PATRIOT Act of 2001 (the “PATRIOT Act”) mandates that financial institutions, including broker-dealers 
and investment advisers, establish and implement anti-money laundering (“AML”) programs reasonably designed to achieve 
compliance with the Bank Secrecy Act of 1970 and the rules thereunder. Financial services firms must maintain AML policies, 
procedures and controls, designate an AML compliance officer to oversee the firm’s AML program, implement appropriate 
employee training and provide for annual independent testing of the program. Failure to comply with AML requirements could 
subject the broker-dealers and/or us to disciplinary sanctions and other penalties.

Financial services firms must also comply with applicable privacy and data protection laws and regulations. Any 

violations of laws and regulations relating to the safeguarding of private information could subject the broker-dealers and/or us 
to fines and penalties, as well as to civil action by affected parties.

Our ability to comply with applicable laws, rules and regulations is largely dependent on our establishment and 

maintenance of compliance, supervision, recordkeeping and reporting and audit systems and procedures, as well as our ability 
to attract and retain qualified compliance, audit and risk management personnel. While the broker dealers have adopted policies 
and procedures intended to comply with applicable laws, rules and regulations, these systems and procedures may not be fully 
effective, and there can be no assurance that regulators or third parties will not raise material issues with respect to their past or 
future compliance with applicable regulations.

We Could Be Liable for Fraudulent or Unlawful Activities of Sellers

The law relating to the liability of providers of online payment services is currently unsettled. In addition, 
governmental agencies could require changes in the way this business is conducted. Under our seller programs, we may be 
unable to prevent sellers from collecting payments, fraudulently or otherwise, when buyers never receive the products they 

32

 
 
 
 
 
 
 
 
ordered or when the products received are materially different from the sellers’ descriptions. We also may be unable to prevent 
sellers on our sites or through other seller sites from selling unlawful goods, selling goods in an unlawful manner, or violating 
the proprietary rights of others, and could face civil or criminal liability for unlawful activities by our sellers.

Our car listing service may be subject to a variety of regulatory requirements and risks.

Many states and other jurisdictions, including Utah, where we are located, have regulations governing the conduct of 

car sellers and public advertisement for car sales. Generally, these regulations govern the conduct of those sellers advertising 
their automobiles for sale and are not directly applicable to those providing the medium through which the advertisement is 
made available to the public. Sellers are often subject to regulations in the nature of “truth in advertising laws.” We have no 
ability to know whether the information sellers provide is correct. While our site terms and conditions of usage prohibit 
unlawful acts, we cannot assure that sellers will comply with all laws and regulations applicable to them and their transactions. 
The application of these regulations to online car listing service providers is not clear. Although we do not expect these laws to 
have a significant effect on our listing service, we will incur costs in complying with these laws, and we may from time to time 
be required to make changes in our service that may increase our costs, reduce our revenues, cause us to prohibit certain listing 
or advertising practices, or make other changes that may adversely affect our car listing service. Further, like our shopping 
business, our car listing service is subject to most of the same laws and regulations that apply to other companies conducting 
business on and off the Internet. To the extent that current or future laws or regulations prevent users from selling items on our 
car listing site, they could harm our business. In addition, any negative publicity we receive regarding any allegations of 
unlawful or deceptive conduct may damage our reputation, our ability to attract new customers to our main shopping site, and 
our brand name generally. The occurrence of any of the foregoing could have a material adverse effect on our business.

Our Supplier Oasis offering, including its fulfillment services, faces competition from other distribution networks and will 
require substantial resources. 

We recently launched Supplier Oasis, a single integration point through which partners can manage their products, 

inventory and sales channels, which includes multi-channel fulfillment services to sellers, suppliers, and partners. The 
marketplace for these services is highly competitive, and many of our current and potential competitors in this area have greater 
brand recognition, longer operating histories, larger customer bases and significantly greater financial, marketing and other 
resources than we do. Our continued development of Supplier Oasis may require substantial investments over a lengthy period 
of time. Further, most of the risks applicable to our business generally are also applicable to the business of Supplier Oasis. If 
we are unable to generate sufficient revenues and gross profits from Supplier Oasis, it could have a material adverse effect on 
our business. 

Our recently-launched Farmers Market faces competition from a variety of competitors. 

In late 2014 we launched Farmers Market, a tab within our website from which our customers can order locally grown 
fresh produce and other food products. Farmers Market competes with a wide variety of businesses nationwide, many of which 
have greater brand recognition, longer operating histories, larger customer bases and significantly greater financial, marketing 
and other resources than we do. Our continued development of Farmers Market may involve delivery and other issues that may 
be different from those we face in connection with the sale and delivery of non-perishable products. Further, most of the risks 
applicable to our business generally are also applicable to our Farmers Market business. Any significant difficulties we 
encounter with our Farmers Market offering could have a material adverse effect on our business. 

Our insurance offerings face competition from traditional insurance brokers and direct insurance marketing organizations. 

In 2014 we launched a tab offering insurance for vehicle, residential and small businesses on our website. The tab 

allows consumers to compare live quotes for insurance on residential, vehicle, and small business insurance, and to bind (pay 
for and have go into effect) insurance policies. The insurance business is highly competitive, and many of our current and 
potential competitors in this area have greater brand recognition, longer operating histories, larger customer bases and 
significantly greater financial, marketing and other resources than we do. Further, most of the risks applicable to our business 
generally are also applicable to our insurance offerings business. Any significant difficulties we encounter with our insurance 
offerings could have a material adverse effect on our business.

Risks Related to Our Business and Industry - Risks relating to Litigation

We are involved in substantial litigation.

33

 
 
 
 
 
 
From time to time we receive claims of and become subject to consumer protection, employment, intellectual property 
and other commercial litigation related to the conduct and operation of our business and the sale of products on our Website. In 
connection with such litigation, we may be subject to significant damages or equitable remedies. In addition, we have in the 
past been and in the future may be, involved in substantial litigation in which we are the plaintiff, including litigation regarding 
the constitutionality of certain state tax laws. Any of such litigation, whether as plaintiff or defendant, could be costly and time 
consuming and could divert management and key personnel from our regular business operations. We do not currently believe 
that any of our outstanding litigation will have a material adverse effect on our business, prospects, financial condition or 
results of operations. However, due to the uncertainty of litigation and depending on the amount and the timing, an unfavorable 
resolution of some or all of these matters could have a material adverse effect on our business.

Risks Related to Our Business and Industry - Risks relating to our Common Stock

The price of our common stock and any other securities may be volatile and you may lose all or a part of your investment.

The market price of our common stock historically has been subject to significant fluctuations. These fluctuations 
could continue. It is possible that in future periods our results of operations may be below the expectations of public market 
analysts and investors. If this occurs, the market price of our securities may decline substantially. Any of the foregoing could 
have a material adverse effect on our business and particularly on our ability to raise capital.

Our quarterly operating results are volatile and may adversely affect the market price of our securities.

Our future revenues and operating results have varied in the past and may continue to vary significantly from quarter 
to quarter due to a number of factors, many of which are outside our control, and any of which could harm our business. As a 
result, we believe that quarterly comparisons of our operating results are not necessarily meaningful and that you should not 
rely on the results of one quarter as an indication of our future performance. In addition to the other risk factors described in 
this report, additional factors that have caused and/or could cause our quarterly operating results to fluctuate and in turn affect 
the market price of our securities include:

increases in the cost of advertising and changes in our sales and marketing expenditures;

• 
•  our inability to retain existing customers or encourage repeat purchases;
• 
•  price competition that results in losses or lower profit margins;
• 

the extent to which our existing and future marketing campaigns are successful;

the amount and timing of operating costs and capital expenditures relating to the expansion of our business 
operations and infrastructure including those relating to our construction of our new corporate headquarters;
the amount and timing of our purchases of inventory;

• 
•  our inability to manage distribution operations or provide adequate levels of customer service;
• 
•  our ability to successfully implement technology changes or to integrate operations and technologies from 

increases in the cost of fuel and transportation; 

acquisitions or other business combinations;

•  our efforts to offer new lines of products and services; and
•  our ability to attract users to our shopping and other sites.

Any of the foregoing could have a material adverse effect on our business.

Our operating results may fluctuate depending on the season, and such fluctuations may affect the market price of our 
securities.

We have experienced and expect to continue to experience fluctuations in our operating results because of seasonal 

fluctuations in traditional retail patterns. Sales in the retail and wholesale industry tend to be significantly higher in the fourth 
calendar quarter of each year than in the preceding three quarters due primarily to increased shopping activity during the 
holiday season. However, there can be no assurance that our sales in the fourth quarter will exceed those of the preceding 
quarters or, if the fourth quarter sales do exceed those of the preceding quarters, that we will be able to manage the increased 
sales effectively. Further, we generally increase our inventories substantially in anticipation of holiday season shopping activity, 
which has a negative effect on our cash flow. Securities analysts and investors may inaccurately estimate the effects of 
seasonality on our results of operations in one or more future quarters and, consequently, our operating results may fall below 
expectations, causing the market price of our securities to decline. Any of the foregoing could have a material adverse effect on 
our business.

Sales by our significant stockholders could have an adverse effect on the market price of our stock.

34

 
 
 
 
 
 
 
 
 
 
Several of our stockholders own significant portions of our common stock. If one or more of our stockholders were to 
sell all or a portion of their holdings of our common stock, the market price of our common stock could be negatively impacted. 
The effect of such sales, or of significant portions of our stock being offered or made available for sale, could result in strong 
downward pressure on our stock price. Investors should be aware that they could experience significant short-term volatility in 
our stock if any one or more of such stockholders were to decide to sell all or a portion of their holdings of our common stock 
at once or within a short period of time. In addition, the transfer of ownership of a significant portion of our outstanding shares 
within a three-year period could adversely affect our ability to use our net operating losses to offset future taxable net income. 
Any of the foregoing could have a material adverse effect on our business.

We do not intend to pay dividends on our common stock and you may lose the entire amount of your investment in our 
common stock.

We have never declared or paid any cash dividends on our common stock and do not intend to pay dividends on our 

common stock for the foreseeable future. We intend to invest our future earnings, if any, to fund our growth. Therefore, you will 
not receive any funds without selling your shares. We cannot assure that you will receive a positive return on your investment 
when you sell your shares or that you will not lose the entire amount of your investment.

Provisions in our amended and restated certificate of incorporation and bylaws and Delaware law might discourage, delay 
or prevent a change of control of our company or changes in our management.

Our amended and restated certificate of incorporation and bylaws contain provisions that could discourage, delay or 
prevent a change in control of our company or changes in our management that the stockholders of our company may deem 
advantageous. These provisions among other things:

•  permit the board of directors to establish the number of directors; 
•  provide that only one-third of our board of directors is elected at each of our annual meetings of 

stockholders (and our amended and restated certificate of incorporation prohibits cumulative voting in the 
election of directors);

•  mean that directors may be removed by the affirmative vote of the holders of the outstanding shares of 

common stock only “for cause;”

•  authorize the issuance of “blank check” preferred stock that our board could use to implement a stockholder 

rights plan (also known as a “poison pill”);

•  eliminate the ability of our stockholders to call special meetings of stockholders;
•  prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a 

meeting of our stockholders;

•  provide that the board of directors is expressly authorized to make, alter or repeal our bylaws;
•  establish advance notice requirements, including specific requirements as to the timing, form and content of 
a stockholder’s notice, for nominations for election to our board or for proposing matters that can be acted 
upon by stockholders at annual stockholder meetings;

•  provide that special meetings of our stockholders may be called only by the board of directors, the chairman 

of the board, the chief executive officer or the president; and

•  provide that stockholders are permitted to amend the bylaws only with the approval of the holders of sixty-
six and two-thirds percent (66-2/3%) of the voting power of outstanding capital stock entitled to vote at an 
election of directors.

In addition, Section 203 of the Delaware General Corporation Law may discourage, delay or prevent a change in 

control of our company. In general, Section 203 prohibits a publicly held Delaware corporation from engaging in a “business 
combination” with an “interested stockholder” for a period of three years following the date the person became an interested 
stockholder, subject to certain exceptions.

We may issue preferred stock as authorized by our amended and restated certificate of incorporation without further 
stockholder approval for purposes unrelated to any stockholder rights plan, and any such preferred stock could entitle the 
holders to rights superior to those of the holders of our common stock .

Our amended and restated certificate of incorporation authorizes our Board to designate and issue preferred stock on 
such terms as may be approved by the Board without further stockholder approval. In addition to the possibility that the Board 
could do so in connection with the adoption of a stockholder rights plan as described above, the Board could do so for a variety 
of other purposes. 

35

 
 
 
 
 
 
 
The price of our stock may be vulnerable to manipulation.

The practice of “abusive naked short selling” places our stock at risk for manipulative attacks by large investment 
pools and prime brokers. Abusive naked short selling is the practice by which short sellers place large short sell orders for 
shares without first borrowing the shares to be sold, or without having first adequately located such shares and arranged for a 
firm contract to borrow such shares prior to the delivery date set to close the sale. While selling broker dealers are by 
rule required to deliver shares to close a transaction by a certain date, and while purchasing broker-dealers are obligated by 
rule to purchase the sold quantity of shares when they are not delivered to close the sale, these rules are often ignored. Abusive 
naked short selling has a depressive effect on share prices when it is allowed to persist because the economic effect of abusive 
naked short selling is the oversupply of counterfeit stock to the market. We believe the regulations designed to address this 
abusive practice are both inadequately structured and inadequately enforced. Consequently, we believe that without the 
enactment of adequate regulations and the enforcement necessary to curb these abuses, the manipulations achieved through 
abusive naked short selling are likely to continue. We believe that our stock has been subject to these abusive practices by those 
attempting to manipulate its price downward. To the extent that our stock is subject to these practices in the future, our stock 
may be more volatile than it might otherwise be and/or may trade at prices below those that might prevail in the absence of 
such abuses.

In the past, our stock has consistently been on the Regulation SHO threshold list.

Regulation SHO requires the stock exchanges to publish daily a list of companies whose stock has failures-to-deliver 

above a certain threshold. It also requires mandatory close-outs for open fail-to-deliver positions in threshold securities 
persisting for over 13 days, with the aim that no security would appear on the threshold for any extended period. Despite that 
aim, our common stock has frequently appeared on the Regulation SHO threshold list for extended and continuous periods and, 
while we do not currently appear on the Regulation SHO threshold list, in the past our stock has been on the list for more 
trading days than any other company.

Any investment in our securities involves a high degree of risk. Investors should consider carefully the risks and 

uncertainties described above, and all other information in this Form 10-K and in any reports we file with the SEC after we file 
this Form 10-K, before deciding whether to purchase or hold our securities. Additional risks and uncertainties not currently 
known to us or that we currently deem immaterial may also become important factors that may harm our business. The 
occurrence of any of the risks described in this Form 10-K could harm our business. The trading price of our securities could 
decline due to any of these risks and uncertainties, and investors may lose part or all of their investment.

We generally have not received significant coverage by securities analysts, and the lack of coverage may adversely affect our 
share price and trading volume.

We generally have not received significant coverage by securities analysts, and the lack of coverage may adversely 

affect our share price and trading volume. The lack of coverage may cause our share price or trading volume to be lower than 
they might be if more analysts covered us.

ITEM 1B.   UNRESOLVED STAFF COMMENTS

None.

ITEM 2.    PROPERTIES

As of December 31, 2015, we operated the following facilities:

Corporate office space

•  We lease approximately 150,000 square feet of office space in the United States for general corporate purposes. We are 

continuing the construction of our new corporate headquarters in Salt Lake City, Utah and we expect to complete and 
occupy our new headquarters in 2016.

•  We lease approximately 3,000 square feet of office space in Ireland.
•  We lease approximately 3,000 square feet of office space in China.

Warehouse, fulfillment and customer service space

36

 
 
 
 
 
 
 
 
 
Table of Contents

•  We lease approximately 1.4 million of square feet in the United States for warehouse, fulfillment, customer service, 

and other operations.

Data centers

•  We lease approximately 9,000 square feet in the United States for various data centers.

We use the above facilities in both our direct and partner business segments and we believe that these facilities will be 
sufficient for our needs for at least the next twelve months, subject to potential seasonal requirements for additional warehouse 
and customer service space during the fourth quarter.

ITEM 3.    LEGAL PROCEEDINGS

The information set forth under Item 15 of Part IV, "Financial Statements—Note 12. Commitments and Contingencies, 

subheading Legal Proceedings," contained in the "Notes to Consolidated Financial Statements" of this Annual Report on 
Form 10-K is incorporated by reference in answer to this Item.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

37

 
 
 
 
 
ITEM 5.    MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES

PART II

Market information

Our common stock is traded on the Nasdaq Global Market under the symbol "OSTK." The following table sets forth, 

for the periods indicated, the high and low sales prices per share for our common stock as reported by Nasdaq.

Year Ended December 31, 2014

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Year Ended December 31, 2015

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Stock Performance Graph

Common
Stock Price

High

Low

29.80

20.35

18.50

27.06

24.22
25.79
23.24
17.66

18.57

14.69

13.96

15.35

21.33
20.68
17.16
12.04

The stock performance graph is included in Part III, Item 12.

Holders

As of February 26, 2016 there were 157 holders of record of our common stock. Many of our shares of common stock 

are held by brokers and other institutions on behalf of the beneficial owners.

Dividends

We have never declared or paid any cash dividends on our common stock. We currently intend to retain any earnings 

for future growth and do not anticipate paying any cash dividends in the foreseeable future. Any future determination to pay 
dividends will be at the discretion of our board of directors and will depend on our results of operations, financial conditions, 
contractual and legal restrictions and other factors the board of directors deems relevant.

Recent sales of unregistered securities

During 2015, we maintained a Non-Qualified Deferred Compensation plan for senior management. The plan allows 

eligible members of senior management to defer their receipt of compensation, subject to the restrictions contained in the plan. 
To the extent that interests in the plan constitute securities, we believe that any issuance of interests was exempt from the 
registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(a)(2) thereof and/or Rule 506 of 
Regulation D thereunder as a transaction not involving a public offering. Any interests issued were not sold for cash or other 
consideration, and there were no proceeds to us.

Issuer purchases of equity securities

We had no purchases made by us or on our behalf or any "affiliated purchaser" as defined in Rule 10b-18(a)(3) under 

the Securities Exchange Act of 1934, as amended, of shares of our common stock during the fourth quarter of 2015.

38

 
 
 
 
 
 
 
Stock based compensation

Stock options

Our board of directors adopted the 2005 Equity Incentive Plan in April 2005, and it was most recently amended and 

restated and re-approved by the stockholders on May 3, 2012 (as so amended and restated, the "Plan"). Under the Plan, the 
board of directors may issue non-qualified and incentive stock options to our employees and directors and non-qualified stock 
options to our consultants, as well as restricted stock units and other types of equity awards. Options granted under the Plan 
generally expire at the end of ten years and vest in accordance with a vesting schedule determined by our board of directors, 
usually over four years from the grant date. At December 31, 2015, 2.5 million shares of stock remained available for future 
grants under the Plan.

The following is a summary of stock option activity (amounts in thousands, except per share data):

Outstanding—beginning of year

Exercised

Expired/Forfeited

Outstanding—end of year

Options exercisable at year-end

2015

2014

2013

Weighted
Average
Exercise
Price

Shares

Weighted
Average
Exercise
Price

Weighted
Average
Exercise
Price

Shares

Shares

224

$

(16)

(4)

204

204

$

$

17.27

16.94

18.26

17.27

17.27

273
(30)
(19)
224

224

$

$

$

17.30

17.08

18.00

17.27

17.27

364
(89)
(2)
273

273

$

$

$

17.34

17.45

17.08

17.30

17.30

Stock options vest over four years at 28% at the end of the first year and 2% each month thereafter. The most recent 

stock options were granted in May 2008 and have fully vested. There was no stock based compensation related to stock options 
recorded during the years ended December 31, 2015, 2014 and 2013. 

Restricted stock units activity

During the years ended December 31, 2015, 2014 and 2013, we granted 239,000, 242,000 and 275,000 restricted stock 

units, respectively, under the Plan. The cost of restricted stock units is determined using the fair value of our common stock on 
the date of the grant and compensation expense is either recognized on a straight line basis over the vesting schedule or on an 
accelerated schedule when vesting of restricted stock awards exceeds a straight line basis. The weighted average grant date fair 
value of restricted stock units granted during the years ended December 31, 2015, 2014 and 2013 was $24.60, $28.24 and 
$16.12, respectively.

The following is a summary of restricted stock unit activity (amounts in thousands, except per share data):

2015

2014

2013

Weighted
Average
Grant Date
Fair Value

Units

Weighted
Average
Grant Date
Fair Value

Units

Weighted
Average
Grant Date
Fair Value

Units

Outstanding—beginning of year

Granted at fair value

Vested

Forfeited

Outstanding—end of year

$

578

239

(377)

(91)

349

$

16.70

24.60

12.34

24.35

24.80

704

$

242
(301)
(67)
578

$

10.79

28.24

11.87

17.70

16.70

1,003

$

275
(339)
(235)
704

8.81

16.12

10.23

9.38

$

10.79

Restricted stock units granted in 2015 and 2014 vest over three years at 33.3% at the end of each of the first, second 

and third year. Restricted stock units granted in 2013 vest over three years at 40% at the end of the first year, 30% at the end of 
the second year and 30% at the end of the third year. Each restricted stock unit represents the right to one share of common 
stock upon vesting. During the years ended December 31, 2015, 2014 and 2013, we recorded stock based compensation related 
to restricted stock units of $3.5 million, $4.0 million and $3.3 million, respectively.

39

 
 
 
 
 
 
ITEM 6.    SELECTED FINANCIAL DATA

The selected consolidated financial data presented below should be read in conjunction with the consolidated financial 

statements of Overstock.com, Inc. and related footnotes included elsewhere in this Annual Report on Form 10-K and the 
discussion under Item 7—"Management's Discussion and Analysis of Financial Condition and Results of Operations." The 
selected consolidated financial data has been derived from our audited consolidated financial statements included elsewhere in 
this Annual Report on Form 10-K. The historical financial and operating information may not be indicative of our future 
performance.

Consolidated Statement of Operations Data:
Revenue, net

Direct
Partner and other

Total net revenue

Cost of goods sold

Direct
Partner and other

Total cost of goods sold

Gross profit
Operating expenses:

Sales and marketing
Technology
General and administrative
Restructuring (2)

Total operating expenses

Operating income (loss)
Interest income
Interest expense
Other income (expense), net
Income (loss) before income taxes
Provision (benefit) for income taxes
Consolidated net income (loss)

Less: Net loss attributable to noncontrolling interests
Less: Deemed dividend related to redeemable common stock

Net income (loss) attributable to stockholders of
Overstock.com, Inc.
Net income (loss) per common share—basic:
Net income (loss) attributable to common shares—basic
Weighted average common shares outstanding—basic
Net income (loss) per common share—diluted:
Net income (loss) attributable to common shares—diluted
Weighted average common shares outstanding—diluted

Year ended December 31,

2015

2014

2013 (1)

2012

2011

(in thousands, except per share data)

$ 137,783
1,520,055
1,657,838

$ 147,460
1,349,643
1,497,103

$ 156,032
1,148,185
1,304,217

$ 155,516
943,773
1,099,289

$ 163,609
890,668
1,054,277

128,077
1,225,107
1,353,184
304,654

129,253
1,088,791
1,218,044
279,059

136,282
920,275
1,056,557
247,660

124,468
98,533
82,187
—
305,188
(534)
155
(140)
3,634
3,115
1,895
1,220
(1,226)
—

2,446

0.10
24,612

0.10
24,703

$

$

$

$

109,461
86,258
71,777
(360)
267,136
11,923
152
(39)
1,169
13,205
4,404
8,801
(53)
—

8,854

0.37
23,999

0.36
24,317

91,609
71,788
68,169
(471)
231,095
16,565
127
(113)
(235)
16,344
(68,034)
84,378
—
—

84,378

3.56
23,714

3.47
24,294

$

$

$

$

$

$

$

$

$

$

$

$

140,536
760,323
900,859
198,430

63,467
65,467
57,259
76
186,269
12,161
116
(809)
3,686
15,154
485
14,669
—
—

149,660
725,529
875,189
179,088

61,813
67,043
67,766
—
196,622
(17,534)
161
(2,485)
278
(19,580)
(142)
$ (19,438)
—
12

14,669

$ (19,450)

$

$

0.63
23,387

0.62
23,672

(0.84)
23,259

(0.84)
23,259

See the footnotes beneath the balance sheet data on the following page.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance Sheet Data:

Cash and cash equivalents

Restricted cash

Working capital

Total assets

Total indebtedness

Stockholders' equity

As of December 31,

2015

2014

2013 (1)

2012

2011

(in thousands)

$ 170,262

$ 181,641

$ 148,665

$

93,547

$

96,985

430
(10,308)
429,129

22,056

149,361

580

15,260

376,865

4,843

1,580

25,425

1,905

7,497

315,636

181,985

3,155

1,848

30,962

2,036
(14,129)
179,559

18,619

13,237

129,220

118,760

(1) Our consolidated financial statements for the year ended December 31, 2013 include an immaterial revision to current and long-
term deferred tax assets and our provision (benefit) for income taxes in the fourth quarter of 2013. The effect of the revision was to 
reduce current and long-term deferred tax assets by $284,000 and $3.8 million, respectively, with an offsetting increase of $4.1 
million to our provision (benefit) for income taxes in 2013. We evaluated these changes in accordance with Staff Accounting 
Bulletin No. 99, Materiality ("SAB 99"), and Staff Accounting Bulletin No. 108, Considering the Effects of Prior Year 
Misstatements when Quantifying Misstatements in Current Year Financial Statements ("SAB 108"), and determined that the 
revisions are not material to the prior period.

(2) During the fourth quarter of 2006, we commenced implementation of a facilities consolidation and restructuring program 
designed to reduce the overall expense structure in an effort to improve future operating performance. There was no restructuring 
liability at December 31, 2015 or 2014.

41

 
 
 
 
 
ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS

The following discussion and analysis contains forward-looking statement relating to future events or our future 
financial or operating performance that involve risks and uncertainties, as set forth above under "Special Cautionary Note 
Regarding Forward-Looking Statements." Our actual results could differ materially from those anticipated in these forward-
looking statements as a result of certain factors described in this Annual Report on Form 10-K, including those set forth above 
under "Special Cautionary Note Regarding Forward-Looking Statements" or in Item 1A under the heading "Risk Factors" or 
elsewhere in this Annual Report on Form 10-K. 

Introduction

We are an online retailer offering a broad range of price-competitive brand name, non-brand name and closeout 

products, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer 
accessories, health and beauty products, electronics and computers, and sporting goods, among other products. We also sell 
hundreds of thousands of best seller and current run books, magazines, CDs, DVDs and video games (“BMMG”). We sell these 
products and services through our Internet websites located at www.overstock.com, www.o.co and www.o.biz (referred to 
collectively as the “Website”). Although our three websites are located at different domain addresses, the technology and 
equipment and processes supporting the Website and the process of order fulfillment described herein are the same for all three 
websites. 

Our company, based in Salt Lake City, Utah, was founded in 1997. We launched our initial website in March 1999 and 

were re-incorporated in Delaware in 2002. As used herein, “Overstock,” “Overstock.com,”, “O.co,” “we,” “our” and similar 
terms include Overstock.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Our Business

We deal primarily in price-competitive, new, replenishable and closeout merchandise and use the Internet to aggregate 
both supply and demand to create an efficient marketplace for selling these products. We provide our customers an opportunity 
to conveniently shop for a broad range of price-competitive products. We continually add new, and sometimes limited, 
inventory to our Website in order to create an atmosphere that encourages customers to visit frequently and purchase products 
before our inventory sells out. We provide suppliers with access to a large customer base and convenient services for order 
fulfillment, customer service, returns handling, and other services. The merchandise offered on our Website is from a variety of 
sources including well-known, brand-name manufacturers. We have organized our shopping business (sales of product offered 
through the Shopping Section of our Website) into two principal segments-a "direct" business and a "partner" business. We 
currently offer approximately 877,000 non-BMMG products and approximately 1.1 million BMMG products. Consumers and 
businesses are able to access and purchase our products 24 hours a day from the convenience of a computer, Internet-enabled 
mobile telephone or other Internet-enabled device. Our team of customer service representatives assists customers by 
telephone, instant online chat and e-mail. We also derive revenue from other businesses advertising products or services on our 
Website. Our sales are primarily to customers located in the United States. During the years ended December 31, 2015, 2014 
and 2013 no single customer accounted for more than 1% of our total net revenue.

Direct business

Our direct business includes sales made to individual consumers and businesses from our owned inventory and that are 

fulfilled primarily from our warehouse in Salt Lake City, Utah. During the year ended December 31, 2015, we fulfilled 
approximately 8% of our order volume through our warehouse, which generally ships between 2,000 and 5,000 packages per 
day and up to approximately 16,000 orders per day during peak periods, using overlapping daily shifts.

Partner business

For our partner business, we sell merchandise from manufacturers, distributors and other suppliers ("partners") 

primarily through our Website. We are considered to be the primary obligor for the majority of these sales transactions and we 
record revenue from the majority of these sales transactions on a gross basis. Our use of the term "partner" does not mean that 
we have formed any legal partnerships with any of our partners. We currently have relationships with approximately 3,700 third 
parties who supply approximately 870,000 non-BMMG products, as well as most of the BMMG products, on our Website. 
These third party partners generally perform the same fulfillment operations as our warehouses, such as order picking and 
shipping; however, we handle returns and customer service related to substantially all orders placed through our Website. 
Revenue generated from sales on our Shopping site from both the direct and partner businesses is recorded net of returns, 
coupons and other discounts.

42

 
 
Both direct and partner revenues are seasonal, with revenues historically being the highest in the fourth quarter, which 

ends December 31, reflecting higher consumer holiday spending. We anticipate this will continue in the foreseeable future.

Generally, we require verification of receipt of payment, or authorization from credit card or other payment vendors 

whose services we offer to our customers (such as PayPal and BillMeLater), before we ship products to consumers or business 
purchasers. From time to time we grant credit to our business purchasers with normal credit terms (typically 30 days). For sales 
in our partner business, we generally receive payments from our customers before our payments to our suppliers are due.

Other offerings

We offer additional products or services that complement our primary offerings, but are not significant to our 

revenues. These include:

•  Medici, doing business as tØ.com, through which we have developed various fintech and crypto software products and 

intellectual property, including proprietary blockchain software;

•  Worldstock Fair Trade, a store within our Website that offers handcrafted products made by artisans all over the world 

to help improve the lives of people in emerging economies;

•  Main Street Revolution, a store within our Website that features products from small businesses across the United 

• 

• 

• 

• 

• 

• 

• 

States who offer their products using our national marketing and distribution channels;
Supplier Oasis, a single integration point through which our partners can manage their products, inventory and sales 
channels, while tapping into our distribution network;
ecommerce marketplace channels, where some of our products are offered for sale in on-line marketplaces of other 
Internet retailers' websites;
our international business where we offer products to customers outside the United States using U.S.-based third party 
logistics providers;
Pet Adoptions, a free service and tab within our Website that leverages our technology to display pets available for 
adoption from shelters across the United States;
Farmers Market, a tab within our Website where our customers can order locally grown fresh produce and other food 
products;
Insurance, a tab within our Website where our customers can shop for insurance from major carriers for both personal 
and business insurance policies; and
an online car listing service which allows sellers to list vehicles for sale and allows buyers to review vehicle 
descriptions and post offers to purchase, and provides the means for prospective purchasers to contact sellers for 
further information and negotiations on the purchase of an advertised vehicle.

Critical Accounting Policies and Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles ("GAAP") 

requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related 
disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. The Securities 
and Exchange Commission ("SEC") has defined a company's critical accounting policies as the ones that are most important to 
the portrayal of the company's financial condition and results of operations, and which require the company to make its most 
difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Based 
on this definition, we have identified the critical accounting policies, estimates and judgments addressed below. We also have 
other key accounting policies, which involve the use of estimates, judgments, and assumptions that are significant to 
understanding our results. For additional information, see Item 15 of Part IV, "Financial Statements"—Note 2. Accounting 
Policies. Although we believe that our estimates, assumptions, and judgments are reasonable, they are based upon information 
presently available. Actual results may differ significantly from these estimates. Our critical accounting policies are as follows:

• 
• 

• 
• 
• 

• 

revenue recognition;
estimating valuation allowances and accrued liabilities (specifically, the allowances for returns and obsolete and 
damaged inventory);
internal use software and website development (acquired and developed internally);
accounting for income taxes;
the valuation and impairment evaluation of long-lived assets including goodwill and intangible assets other than 
goodwill; and 
loss contingencies.

43

 
Revenue recognition

We derive our revenue primarily from direct revenue and partner revenue from merchandise sales. We also earn 
revenue from advertising on our shopping and other pages. We have organized our operations into two principal segments based 
on the primary source of revenue: direct revenue and partner revenue (see Item 15 of Part IV, "Financial Statements"—Note 20. 
Business Segments).

Revenue is recognized when the following revenue recognition criteria are met: (1) persuasive evidence of an 

arrangement exists; (2) delivery has occurred or the service has been provided; (3) the selling price or fee revenue earned is 
fixed or determinable; and (4) collection of the resulting receivable is reasonably assured. Revenue related to merchandise sales 
is recognized upon delivery to our customers. As we ship high volumes of packages through multiple carriers, it is not practical 
for us to track the actual delivery date of each shipment. Therefore, we use estimates to determine which shipments are 
delivered and, therefore, recognized as revenue at the end of the period. Our delivery date estimates are based on average 
shipping transit times, which are calculated using the following factors: (i) the type of shipping carrier (as carriers have 
different in-transit times); (ii) the fulfillment source (either our warehouses or those of our partners); (iii) the delivery 
destination; and (iv) actual transit time experience, which shows that delivery date is typically one to eight business days from 
the date of shipment. We review and update our estimates on a quarterly basis based on our actual transit time experience. 
However, actual shipping times may differ from our estimates.

Based upon our historical experience, revenue typically increases during the fourth quarter because of the holiday 

retail season.

The following table shows the effect that hypothetical changes in the estimate of average shipping transit times would 

have had on the reported amount of revenue and income before taxes for the year ended December 31, 2015 (in thousands):

Change in the Estimate of Average Transit Times (Days)

2

1

As reported

(1)

(2)

Year Ended 
 December 31, 2015

Increase (Decrease)
Revenue

Increase (Decrease)
Income Before Tax

$

$

$

$

(6,892) $
(2,282) $

 As reported

8,917

15,397

$

$

(905)
(307)
As reported

1,117

1,952

When we are the primary obligor in a transaction, are subject to inventory risk, have latitude in establishing prices and 
selecting suppliers, or have several but not all of these indicators, revenue is recorded gross. If we are not the primary obligor in 
the transaction and amounts earned are determined using a fixed percentage, revenue is recorded on a net basis. Currently, the 
majority of both direct revenue and partner revenue is recorded on a gross basis, as we are the primary obligor. In our 
statements of operations, we present revenue net of sales taxes.

We periodically provide incentive offers to our customers to encourage purchases. Such offers include current discount 

offers, such as percentage discounts off current purchases and other similar offers, which, when used by our customers, are 
treated as a reduction of revenue.

Deferred revenue

Customer orders are recorded as deferred revenue prior to delivery of products or services ordered. We record amounts 

received for Club O Gold membership fees as deferred revenue and we recognize it ratably over the membership period. We 
record Club O Reward dollars earned from purchases as deferred revenue at the time they are earned and we recognize it as 
revenue upon redemption. If reward dollars are not redeemed, we recognize other income upon expiration. In addition, we sell 
gift cards and record related deferred revenue at the time of the sale. We sell gift cards without expiration dates and we 
recognize revenue from a gift card upon redemption of the gift card. If a gift card is not redeemed, we recognize other income 
when the likelihood of its redemption becomes remote based on our historical redemption experience. We consider the 
likelihood of redemption to be remote after 36 months.

44

 
 
 We periodically enter into agreements with other parties to jointly market ancillary products or services on our 
website. As a result of those agreements, we sometimes receive payments in advance of performing our obligations under those 
agreements. Such payments received before we perform our obligations are initially recorded as deferred revenue and then 
recognized over our service period.

Sales returns allowance

We inspect returned items when they arrive at our processing facility. We refund the full cost of the merchandise 

returned and all original shipping charges if the returned item is defective or we or our partners have made an error, such as 
shipping the wrong product.

If the return is not a result of a product defect or a fulfillment error and the customer initiates a return of an unopened 

item within 30 days of delivery, for most products we refund the full cost of the merchandise minus the original shipping charge 
and actual return shipping fees. However, we reduce refunds for returns initiated more than 30 days after delivery or that are 
received at our returns processing facility more than 45 days after initial delivery.

If our customer returns an item that has been opened or shows signs of wear, we issue a partial refund minus the 

original shipping charge and actual return shipping fees.

Revenue is recorded net of estimated returns. We record an allowance for returns based on current period revenues and 

historical returns experience. We analyze actual historical returns, current economic trends and changes in order volume and 
acceptance of our products when evaluating the adequacy of the sales returns allowance in any accounting period.

The allowance for returns was $17.9 million and $15.5 million at December 31, 2015 and 2014, respectively.

Valuation of inventories

Inventories, consisting of merchandise purchased for resale, are accounted for using a standard costing system which 

approximates the first-in-first-out (“FIFO”) method of accounting, and are valued at the lower of cost or market. We write down 
our inventory for estimated obsolescence and to the lower of cost or market value based upon assumptions about future demand 
and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory 
write-downs may be required. Once established, the original cost of the inventory less the related inventory allowance 
represents the new cost basis of such products. Reversal of the allowance is recognized only when the related inventory has 
been sold or scrapped.

Internal-use software and website development

Included in fixed assets is the capitalized cost of internal-use software and website development, including software 

used to upgrade and enhance our Website and processes supporting our business. We capitalize costs incurred during the 
application development stage of internal-use software and amortize these costs over the estimated useful life of two to three 
years. Costs incurred related to design or maintenance of internal-use software are expensed as incurred.

Accounting for income taxes

We are subject to taxation from federal, state and international jurisdictions. A significant amount of judgment is 

involved in preparing our provision for income taxes and the calculation of resulting deferred tax assets and liabilities. 

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”), which requires the asset 
and liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are recognized for the 
expected future tax consequences of temporary differences between tax and financial reporting. Deferred tax assets and 
liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those 
tax assets are expected to be realized or settled. We use the with-and-without approach for determining the period in which tax 
benefits for excess share-based deductions are recognized. 

We assess the available positive and negative evidence to estimate whether we will generate sufficient future taxable 

income to use our existing deferred tax assets. We have concluded based on all available evidence that it is more likely than not 
that our deferred tax assets as of December 31, 2015 arising from ordinary income and deductions and tax credits will be 
realized in the future, with the exception of current year operating losses generated by separate tax-filing subsidiaries in 
domestic and foreign jurisdictions and foreign deferred tax assets recorded as part of an acquisition. We have also concluded 

45

 
 
 
 
 
that it is unlikely that our deferred tax asset arising from unrealized capital losses will be realized in the future. Therefore, it is 
appropriate to record a valuation allowance related to the deferred tax assets for net operating losses generated in domestic and 
foreign separate filing jurisdictions, unrealized capital losses, and foreign deferred tax assets recorded as part of an acquisition. 
In reaching these conclusions we considered, among other things, our recent financial and operating results (three years of 
cumulative income and revenue growth during those periods), along with our forecasted growth rates, projected future taxable 
income, including the impact of any costs associated with our recent acquisition, and tax planning strategies. We perform 
multiple sensitivity analyses to address how potential changes in significant assumptions would impact our ability to generate 
the minimum amount of taxable income required. We give the most weight to objective evidence related to our more recent 
financial results. Based upon the level of historical taxable income and projections for future taxable income, including the 
impact of any acquisition costs, and planned tax strategies over the periods in which the deferred tax assets are deductible, we 
believe it is more likely than not that we will realize the benefits of these deduction differences, net of existing valuation 
allowances. However, it is possible that certain state tax credits could ultimately expire unused if estimates of future 
apportioned taxable income during the carryforward period are reduced. We will continue to monitor the need for a valuation 
allowance against our federal and state deferred tax assets on a quarterly basis.

ASC 740 clarifies the accounting for uncertainty in income taxes recognized in an enterprise's financial statements in 

accordance with GAAP. ASC 740 prescribes a recognition threshold and measurement attribute for the financial statement 
recognition and measurement of a tax position taken or expected to be taken in a tax return. This statement also provides 
guidance on de-recognition, classification, interest and penalties, accounting in interim periods, and disclosure.

The calculation of our tax liabilities is subject to legal and factual interpretation, judgment, and uncertainty in a 

multitude of jurisdictions. This includes addressing uncertainties in the application of complex tax regulations. We recognize 
liabilities for uncertain tax positions in the U.S. and other tax jurisdictions based on recognition and measurement criteria 
prescribed by ASC 740. The liabilities are periodically reviewed for their adequacy and appropriateness. Changes to our 
assumptions could cause us to find a revision of estimates appropriate. Such a change in measurement would result in the 
recognition of a tax benefit or an additional charge to the tax provision.

Tax laws and regulations themselves are subject to change as a result of changes in fiscal policy, changes in legislation, 

the evolution of regulations, and court rulings. We recognize potential liabilities for anticipated tax audit issues in the U.S. and 
other tax jurisdictions based on our estimate of whether, and the extent to which, additional taxes and interest will be due. We 
record an amount as an estimate of probable additional income tax liability at the largest amount that we determine is more 
likely than not, based upon the technical merits of the position, to be sustained upon audit by the relevant tax authority.

As of December 31, 2015, we were under audit by the Internal Revenue Service for our 2013 federal income tax 
return. The IRS has not indicated or communicated any deficiencies. We expect the audit to conclude in 2016. Tax periods 
within the statutory period of limitations not previously audited are potentially open for examination by the tax authorities. 
Potential liabilities associated with these years will be resolved when an event occurs to warrant closure, primarily through the 
completion of audits by the tax jurisdictions and/or the expiration of the statutes of limitation. To the extent audits or other 
events result in a material adjustment to the accrued estimates, the effect would be recognized during the period of the event. 
We believe that an appropriate estimated liability has been established for potential exposures. 

Our uncertain tax positions related to state income taxes represent a cash settlement contingency and are recorded as a 
liability in our consolidated balance sheets. To the extent interest and penalties would be assessed by taxing authorities on any 
underpayment of income taxes, such amounts are accrued and classified as a component of income tax expense on our 
consolidated statement of operations and comprehensive income (loss). Realization of the unrecognized tax benefits results in a 
favorable impact to the effective tax rate.

Valuation of goodwill

Goodwill represents the excess of the purchase price paid over the fair value of the net assets acquired in business 

combinations.

Goodwill is not amortized but is tested for impairment at least annually. When evaluating whether goodwill is 

impaired, we make a qualitative assessment to determine if it is more likely than not that its fair value is less than its carrying 
amount. If the qualitative assessment determines that it is more likely than not that its fair value is less than its carrying amount, 
we compare the fair value of the reporting unit to which the goodwill is assigned to its carrying amount. If the carrying amount 
exceeds its fair value, then the amount of the impairment loss must be measured. The impairment loss, if any, is calculated by 
comparing the implied fair value of the goodwill to its carrying amount. In calculating the implied fair value of goodwill, the 

46

 
fair value of the reporting unit is allocated to the other assets and liabilities within the reporting unit based on estimated fair 
value. The excess of the fair value of a reporting unit over the amount allocated to its other assets and liabilities is the implied 
fair value of goodwill. An impairment loss is recognized when the carrying amount of goodwill exceeds its implied fair value.

In accordance with this guidance, we test for impairment of goodwill in the fourth quarter or when we deem that a 

triggering event has occurred. Goodwill totaled $15.4 million and $2.8 million at December 31, 2015 and 2014. There were no 
impairments to goodwill recorded during the years ended December 31, 2015, 2014 and 2013.

Intangible assets other than goodwill

We capitalize and amortize intangible assets other than goodwill over their estimated useful lives unless such lives are 
indefinite. Intangible assets other than goodwill acquired separately from third-parties are capitalized at cost while such assets 
acquired as part of a business combination are capitalized at their acquisition-date fair value. Intangible assets other than 
goodwill are amortized using the straight line method of amortization over their useful lives, with the exception of certain 
intangibles (such as acquired technology, customer relationships, and trade names) which are amortized using an accelerated 
method of amortization based on cash flows. These assets are reviewed for impairment whenever events or changes in 
circumstances indicate that their carrying amount may not be recoverable as described below under Impairment of long-lived 
assets.

During the year ended December 31, 2015, we acquired $15.8 million of intangible assets other than goodwill related 
to an asset acquisition. Aggregate amortization expense for intangible assets other than goodwill was $1.6 million for the year 
ended December 31, 2015. Amortization expense for intangible assets other than goodwill was not significant for the years 
ended December 31, 2014 and 2013.

Intangible assets consist of the following (in thousands):

Acquired intangible assets
Intangible assets, other

Less: accumulated amortization of intangible assets
Total intangible assets, net

Impairment of long-lived assets

December 31,

2015

2014

$

$

15,776
1,355
17,131
(2,475)
14,656

$

$

—
1,130
1,130
(895)
235

We review property and equipment and other long-lived assets for impairment whenever events or changes in 

circumstances indicate that the carrying amount of an asset group may not be recoverable. Recoverability is measured by 
comparison of the assets’ carrying amount to future undiscounted net cash flows the asset group is expected to generate. Cash 
flow forecasts are based on trends of historical performance and management’s estimate of future performance, giving 
consideration to existing and anticipated competitive and economic conditions. If such asset group is considered to be impaired, 
the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds their fair 
values. There were no impairments to long-lived assets recorded during the years ended December 31, 2015, 2014 and 2013. 

Loss contingencies

In the normal course of business, we are involved in legal proceedings and other potential loss contingencies. We 

accrue a liability for such matters when it is probable that a loss has been incurred and the amount can be reasonably estimated. 
When only a range of probable loss can be estimated, the most probable amount in the range is accrued. If no amount within 
this range is a better estimate than any other amount within the range, the minimum amount in the range is accrued. We expense 
legal fees as incurred (see Item 15 of Part IV, "Financial Statements"—Note 12. Commitments and Contingencies).

Recently issued accounting standards

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers, which requires an entity to 

recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. 
The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. In July 2015, the 
FASB issued ASU No. 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date, which 

47

 
 
 
 
 
deferred the effective date for us to January 1, 2018. Early adoption is permitted, but not before the original effective date. The 
standard permits the use of either the retrospective or cumulative effect transition method. There have also been other Proposed 
Accounting Standards Updates which may further modify ASU 2014-09. We are evaluating the effect that ASU 2014-09 will 
have on our consolidated financial statements and related disclosures. We have not yet selected a transition method nor have we 
determined the effect of the standard on our ongoing financial reporting.

In April 2015, the FASB issued ASU No. 2015-03, Imputation of Interest (Subtopic 835-30): Simplifying the 
Presentation of Debt Issuance Costs, which requires that debt issuance costs related to a recognized debt liability be presented 
in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The 
new standard becomes effective for us on January 1, 2016. Early adoption is permitted. The standard requires entities to apply 
this change on a retrospective basis for the periods presented. The adoption of this standard will cause us to reclassify certain 
debt issuance costs currently classified in other assets to a direct reduction of the related debt liability.

In July 2015, the FASB issued ASU No. 2015-11, Inventory (Topic 330): Simplifying the Measurement of Inventory, 

which requires inventory to be measured at the lower of cost and net realizable value. Net realizable value is the estimated 
selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. 
The new standard becomes effective for us on January 1, 2017. Early adoption is permitted. The standard requires entities to 
apply this change prospectively to the measurement of inventory after the date of adoption. We do not intend to adopt the 
standard before the effective date. We are evaluating the effect that ASU 2015-11 will have on our consolidated financial 
statements and related disclosures.

In August 2015, the FASB issued ASU No. 2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation 

and Subsequent Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements-Amendments to SEC 
Paragraphs Pursuant to Staff Announcement at June 18, 2015 EITF Meeting (SEC Update), which states that the SEC staff 
would not object to an entity deferring and presenting debt issuance costs as an asset and subsequently amortizing the deferred 
debt issuance costs ratably over the term of the line-of-credit arrangement. The new standard becomes effective for us on 
January 1, 2016. We do not expect that ASU 2015-15 will have a material impact on our consolidated financial statements or 
related disclosures.

In September 2015, the FASB issued ASU No. 2015-16, Business Combinations (Topic 805): Simplifying the 
Accounting for Measurement-Period Adjustments, which requires an acquirer recognize adjustments to provisional amounts that 
are identified during the measurement period in the reporting period in which the adjustment amounts are determined and 
eliminates the requirement to retrospectively account for those adjustments. The new standard becomes effective for us on 
January 1, 2016. Early adoption is permitted. The standard requires entities to apply this change prospectively to adjustments to 
provisional amounts that occur after the effective date of this update. We do not expect that ASU 2015-16 will have a material 
impact on our consolidated financial statements and related disclosures.

In November 2015, the FASB issued ASU No. 2015-17, Income Taxes (Topic 740): Balance Sheet Classification of 
Deferred Taxes, which requires that deferred tax assets and liabilities be classified as noncurrent in a classified balance sheet. 
The new standard becomes effective for us on January 1, 2017. Early adoption is permitted. The standard requires entities to 
apply this change on either a prospective or retrospective basis for the periods presented. We do not intend to adopt the standard 
before the effective date. We have not yet selected a transition method. The adoption of this standard will cause us to reclassify 
our current deferred tax assets to long-term deferred tax assets in our consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which, among other things, requires lessees 

to recognize most leases on their balance sheets related to the rights and obligations created by those leases. The new standard 
also requires new disclosures to help financial statement users better understand the amount, timing, and uncertainty of cash 
flows arising from leases. The new standard becomes effective for us on January 1, 2019. Early adoption is permitted. The 
amendments in this update should be applied under a modified retrospective approach. We are evaluating the effect that ASU 
2016-02 will have on our consolidated financial statements and related disclosures.

Comparison of Years Ended December 31, 2015 and 2014

Executive Commentary

This executive commentary is intended to provide investors with a view of our business through the eyes of our 

management. As an executive commentary, it necessarily focuses on selected aspects of our business. This executive 

48

 
 
 
 
 
 
commentary is intended as a supplement to, but not a substitute for, the more detailed discussion of our business included 
elsewhere herein. Investors are cautioned to read our entire “Management’s Discussion and Analysis of Financial Condition 
and Results of Operations,” as well as our interim and audited financial statements, and the discussion of our business and risk 
factors and other information included elsewhere or incorporated in this report. This executive commentary includes forward-
looking statements, and investors are cautioned to read “Special Cautionary Note Regarding Forward-Looking Statements.”

Revenues in 2015 increased 11% compared to 2014. The growth in revenue was primarily due to an 8% increase in orders, 
coupled with a 4% increase in average order size, from $169 to $175. Although our average order size has increased in recent 
years, we expect the rate of increase to lessen as our sales mix shift into home and garden products becomes fully realized. In 
addition, the percentage of revenue we defer from orders taken but not delivered was less due to the timing of year end. These 
increases were partially offset by increased promotional activities including coupons, site sales, and Club O Rewards (which we 
recognize as a reduction of revenue) due to our driving a higher proportion of our sales using such promotions, and by an increase 
in returns.

During the second half of 2015, we experienced some slowing of our overall revenue growth which we believe was due 
in part to changes that Google made in its natural search engine algorithms, to which we are responding. While we worked to adapt 
to Google’s changes, we increased our emphasis on other marketing channels, such as sponsored search and display ad marketing, 
which generated revenue growth but with higher associated marketing expenses than natural search.

In 2015, we transitioned a significant number of customers into our Club O Silver program and began to shift coupon 

offers into Club O rewards. We believe that the shift from coupons to rewards will benefit us in the long-term, but we have 
experienced some difficulties with the transition, and in the short-term we believe it slowed our revenue growth as customers 
take time to become accustomed to this change. We are continuing to test and refine our approach in this transition.

Gross profit in 2015 increased 9% compared to 2014 primarily as a result of revenue growth. Gross margin decreased 

to 18.4% in 2015 compared to 18.6% in 2014. The decrease in gross margin was primarily due to increased promotional 
activities including coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to our driving 
a higher proportion of our sales using such promotions, partially offset by a continued shift in sales mix into higher margin 
home and garden products.

Sales and marketing expenses as a percentage of revenue increased from 7.3% to 7.5% during 2015 as compared to 

2014, primarily due to increased spending in the display ad and brand marketing channels.

As a result of these factors, we had a 8.2% increase in Contribution in 2015 compared to 2014 (see Non-GAAP 

Financial Measures below for a reconciliation of Contribution to Gross Profit). Contribution margin was 11.2% in 2015 and 
11.5% in 2014. In 2015, we changed our calculation of contribution and contribution margin to include Club O Rewards and 
gift card breakage as described below in Non-GAAP Financial Measures. To improve the comparability between periods, the 
amounts disclosed for prior years reflect this change.

Technology expenses in 2015 increased $12.3 million compared to 2014, primarily due to an increase in depreciation 

of $6.1 million and an increase in staff-related costs of $4.9 million.

General and administrative expense in 2015 increased $10.4 million compared to 2014, primarily due to an increase of 

$5.9 million in staff and travel related costs, an increase in management consulting services of $2.9 million, a $1.0 million 
expense for a contract termination fee, and an increase in depreciation and amortization of $932,000 (including amortization of 
intangible assets related to our recent acquisition).

In January 2016, we entered into a settlement agreement in our long-standing prime broker litigation. The defendants 

agreed to pay us and our co-plaintiffs $20 million, which will conclude the litigation in its entirety. We will recognize the 
settlement in Q1 2016.

In Q3 2015, our majority-owned subsidiary Medici (dba tØ.com) entered into agreements to acquire the assets and 

business of a financial technology company and three related registered broker-dealers for approximately $30.3 million as part 
of its initiatives to develop fintech and crypto software products and intellectual property including proprietary blockchain 
software. Medici closed on the acquisition of the financial technology company's assets in 2015 and on the acquisition of two of 
the broker-dealers in January 2016. Medici related expenses (including acquisition transaction costs) were $7.7 million in 2015. 
We are exploring possible synergies between Medici and our retail business, and also considering other alternatives for Medici 
including a spin-off or raising capital in Medici.

49

 
 
 
 
 
 
 
 
Although we made efforts to reduce expenses in Q4 2015, we continue to seek opportunities for growth by expanding 
our sales and distribution footprint, through Medici's crypto-initiatives, and through other means. As a result of these and other 
initiatives, we may continue to incur additional COGS, sales and marketing, technology and/or G&A expenses. These expenses 
may be material, and, coupled with the seasonality of our business, may lead to reduced income as compared to prior periods or 
to losses in some periods.

We are continuing the construction of our new corporate headquarters in Salt Lake City, Utah and we expect to 

complete the project in 2016. We estimate that the total project will cost approximately $99 million, and as of December 31, 
2015 we have incurred approximately $55.7 million in costs. In connection with this project, we entered into a $46 million term 
loan agreement and a master lease agreement for up to $20 million. We began borrowing under these agreements in 2015. The 
construction project and related financing is discussed in further detail in the Liquidity and Capital Resources, Borrowings 
section below.

The balance of our Management’s Discussion and Analysis of Financial Condition and Results of Operations provides 

further information about the matters discussed above and other important matters affecting our business.

50

 
 
 
Results of Operations

The following table sets forth our results of operations expressed as a percentage of total net revenue for the years 

ended December 31, 2015, 2014 and 2013:

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross profit

Operating expenses:

Sales and marketing

Technology

General and administrative

Total operating expenses

Operating income

Interest income

Interest expense

Other income, net

Income before income taxes

Provision (benefit) for income taxes

Consolidated net income

Revenue

Year ended December 31

2015

2014

2013

(as a percentage of total revenue)

8.3%

91.7

100.0

9.8%

90.2

100.0

7.7

73.9

81.6

18.4

7.5

5.9

5.0

18.4

—

—

—

0.2

0.2

0.1

8.6

72.7

81.3

18.7

7.3

5.8

4.8

17.9

0.8

—

—

0.1

0.9

0.3

0.1%

0.6%

12.0%

88.0

100.0

10.4

70.6

81.0

19.0

7.0

5.5

5.2

17.7

1.3

—

—

—

1.3
(5.2)
6.5%

The following table reflects our net revenue for the years ended December 31, 2015 and 2014 (in thousands):

Revenue, net

Direct
Partner and other

Total revenue, net

Year ended  
 December 31,

2015

2014

$ Change

% Change

$

137,783
1,520,055
$ 1,657,838

$

147,460
1,349,643
$ 1,497,103

$

$

(9,677)
170,412
160,735

(6.6)%
12.6 %
10.7 %

The primary reason for increased total net revenue for the year ended December 31, 2015, as compared to the same 
period in 2014, was an 8% increase in orders, coupled with a 4% increase in average order size, from $169 to $175. Although 
our average order size has increased in recent years, we expect the rate of increase to lessen as our sales mix shift into home 
and garden products becomes fully realized. In addition, the percentage of revenue we defer from orders taken but not delivered 
was less due to the timing of quarter end. These increases were partially offset by increased promotional activities including 
coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to our driving a higher proportion 
of our sales using such promotions, and by an increase in returns.

The primary reason for decreased direct revenue for the year ended December 31, 2015, as compared to the same 

period in 2014, was a decrease in sales of home and garden products in addition to increased promotional activities including 

51

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to our driving a higher proportion 
of our sales using such promotions, and by an increase in returns.

The increase in partner revenue for the year ended December 31, 2015, as compared to the same period in 2014, was 
primarily due to an increase in sales of home and garden products. In addition, the percentage of revenue we defer from orders 
taken but not delivered was less due to the timing of quarter end. These increases were partially offset by increased promotional 
activities including coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to our driving 
a higher proportion of our sales using such promotions, and by an increase in returns.

The shift of business from direct to partner (or vice versa) is an economic result based on the economics of each 

particular product offering at the time and we generally do not have particular goals for an “appropriate” mix or percentage for 
the size of either. Although we have experienced a trend from direct revenue to partner revenue in recent years, we believe that 
the mix of the business between direct and partner remains consistent with our strategic objectives for our business model in the 
current economic environment and we do not currently foresee any material shifts in this trend.

The product lines we offer, and their respective percentages of our revenue, are based on many factors including 

customer demand, our marketing efforts, promotional pricing and joint-marketing offered by our suppliers, and the types of 
inventory we are able to obtain. These factors change frequently and affect the mix of the product lines we sell. While we have 
experienced a trend toward our home and garden category in recent years, our business model is to deal primarily in price-
competitive, replenishable and closeout merchandise, which includes a wide variety of product offerings. While we do not 
currently expect any material shifts in our product line mix, the relative amounts of the product lines we sell is an economic 
result of the factors described above, which may change from time to time.

We continue to seek increased participation in our Club O loyalty program. We recently enhanced the program by 

adding a two-tiered structure that includes our current standard Club O paid membership, which is now called Club O Gold, 
and an introductory membership, called Club O Silver, for customers who agree to receive promotional emails. In 2015, we 
transitioned a significant number of customers into the Club O Silver program and began to shift coupon offers into Club O 
rewards. This shift may adversely impact our revenues if the incremental sales from our Club O members as a result of this 
change are less than any decrease in the incremental sales from our current coupon program. For additional information 
regarding our Club O loyalty program see Item 15 of Part IV, Financial Statements—Note 2. Accounting Policies, Club O 
loyalty program.

Gross profit and gross margin

Our overall gross margins fluctuate based on our sales volume mix between our direct business and partner business; 
changes in supplier cost and / or sales price, including competitive pricing; inventory management decisions within the direct 
business; sales coupons and promotions; product mix of sales; and operational and fulfillment costs.

The following table reflects our net revenues, cost of goods sold and gross profit for the years ended December 31, 

2015 and 2014 (in thousands):

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross Profit

Direct

Partner and other

Total gross profit

Year ended December 31,

2015

2014

$ Change

% Change

$

137,783

$

147,460

$

1,520,055

1,657,838

1,349,643

1,497,103

128,077

129,253

1,225,107

1,088,791

1,353,184

1,218,044

(9,677)
170,412

160,735

(1,176)
136,316

135,140

9,706

294,948
304,654

$

18,207

260,852
279,059

$

$

(8,501)
34,096
25,595

(6.6)%

12.6 %

10.7 %

(0.9)%

12.5 %

11.1 %

(46.7)%

13.1 %
9.2 %

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross margins for the past eight quarterly periods and years ending December 31, 2015 and 2014 were:

Direct
Partner and other
Combined

Direct
Partner and other
Combined

Q1 2015

Q2 2015

Q3 2015

Q4 2015

FY 2015

10.0%
19.8%
18.9%

9.3%
19.9%
19.0%

4.9%
19.8%
18.5%

3.8%
18.3%
17.3%

7.0%
19.4%
18.4%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

FY 2014

13.0%
19.5%
18.8%

11.3%
19.7%
18.8%

12.5%
19.7%
19.0%

12.5%
18.7%
18.2%

12.3%
19.3%
18.6%

The 530 basis point decrease in direct gross margin for the year ended December 31, 2015, as compared to the same 

period in 2014, was primarily due to increased warehousing costs due to additional warehouse space and increased promotional 
activities including coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to our driving 
a higher proportion of our sales using such promotions.

The 8 basis point increase in partner gross margin for the year ended December 31, 2015, as compared to the same 

period in 2014 was primarily due to a continued shift in sales mix into higher margin home and garden products, partially offset 
by increased promotional activities including coupons, site sales, and Club O Rewards (which we recognize as a reduction of 
revenue) due to our driving a higher proportion of our sales using such promotions.

Cost of goods sold includes stock-based compensation expense of $179,000 and $181,000 for the years ended 

December 31, 2015 and 2014, respectively.

Fulfillment costs

Fulfillment costs include all warehousing costs, including fixed overhead and variable handling costs (excluding 

packaging costs), as well as credit card fees and customer service costs, all of which we include as costs in calculating gross 
margin. We believe that some companies in our industry, including some of our competitors, account for fulfillment costs 
within operating expenses, and therefore exclude fulfillment costs from gross margin. As a result, our gross margin may not be 
directly comparable to others in our industry.

The following table has been included to provide investors additional information regarding our classification of 
fulfillment costs, gross profit and margin, thus enabling investors to better compare our gross margin with others in our industry 
(in thousands):

Total revenue, net
Cost of goods sold

Product costs and other cost of goods sold
Fulfillment and related costs
Total cost of goods sold

Gross profit

Year ended December 31,

2015
$ 1,657,838

2014
100% $ 1,497,103

1,279,766
73,418
1,353,184
304,654

$

77.2%
4.4%
81.6%
18.4% $

1,152,489
65,555
1,218,044
279,059

100%

77.0%
4.4%
81.4%
18.6%

Fulfillment costs as a percentage of sales may vary due to several factors, such as our ability to manage costs at our 

warehouses, significant changes in the number of units received and fulfilled, the extent to which we use third party fulfillment 
services and warehouses, and our ability to effectively manage customer service costs and credit card fees. Fulfillment and 
related costs remained relatively flat during the year ended December 31, 2015 as compared to 2014.

See Gross profit and gross margin above for additional discussion.

Operating expenses

Sales and marketing expenses

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 We use a variety of methods to target our consumer audience, including online campaigns, such as advertising through 

keywords, product listing ads, display ads, search engines, affiliate marketing programs, social coupon websites, portals, 
banners, e-mail, direct mail and viral and social media campaigns. We also do brand advertising through television, radio, print 
ads, and event sponsorships.

The following table reflects our sales and marketing expenses for the years ended December 31, 2015 and 2014 (in 

thousands):

Sales and marketing expenses

Year ended  
 December 31,

2015

2014

$ Change

% Change

$ 124,468

$ 109,461

$

15,007

13.7%

Sales and marketing expenses as a percent of net revenues

7.5%

7.3%

The 20 basis point increase in sales and marketing expenses as a percentage of revenue for the year ended December 

31, 2015, as compared to the same period in 2014, was primarily due to increased spending in the display ad and brand 
marketing channels.

Sales and marketing expenses include stock-based compensation expense of $217,000 and $336,000 for the years 

ended December 31, 2015 and 2014, respectively.

Costs associated with our discounted shipping and other promotions, such as coupons, are not included in marketing 

expense. Rather, they are accounted for as a reduction of revenue and therefore affect sales and gross margin. We consider 
discounted shipping and other promotions, such as our policy of free shipping on orders over $50, as an effective marketing 
tool, and intend to continue to offer them as we deem appropriate as part of our overall marketing plan.

We constantly evaluate where we spend our sales and marketing dollars. From time to time, certain competitors may 
bid up the cost of certain marketing channels, such as paid keywords. At such times, we may reduce the amounts we spend in 
those marketing channels, which may lead to decreased visitors to our site for a time. In Q4 2015, the number of unique visitors 
to our site decreased by approximately 8% as compared to Q4 2014, in part we believe as a result of such changes.

Technology expenses

We seek to invest efficiently in technology, including web services, customer support solutions, website search, 
expansion of new and existing product categories, and in investments in technology to enhance the customer experience, 
improve our process efficiency and support and expand our logistics infrastructure. We may increase our technology expenses 
to support these initiatives and these increases may be material.

We have noted increases in the frequency and variety of cyber attacks on our Website. The impact of these attacks and 

the costs we incur to protect our Website against future attacks have not been material. However, we consider the threat from 
cyber attacks to be serious and will continue to incur costs relating to them.

The following table reflects our technology expenses for the years ended December 31, 2015 and 2014 (in thousands):

Technology expenses

Year ended  
 December 31,

2015

2014

$ Change

% Change

$

98,533

$

86,258

$

12,275

14.2%

Technology expenses as a percent of net revenues

5.9%

5.8%

The $12.3 million increase in technology costs for the year ended December 31, 2015, as compared to the same period 

in 2014, was primarily due to an increase in depreciation of $6.1 million and an increase in staff-related costs of $4.9 million.

Technology expenses include stock-based compensation expense of $646,000 and $751,000 for the years ended 

December 31, 2015 and 2014, respectively.

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and administrative expenses

The following table reflects our general and administrative expenses ("G&A") for the years ended December 31, 2015 

and 2014 (in thousands):

General and administrative expenses

Year ended  
 December 31,

2015

2014

$ Change

% Change

$

82,187

$

71,777

$

10,410

14.5%

General and administrative expenses as a percent of net revenues

5.0%

4.8%

The $10.4 million increase in general and administrative expenses (“G&A”) for the year ended December 31, 2015, as 

compared to the same period in 2014, was primarily due to an increase of $5.9 million in staff and travel related costs, an 
increase in management consulting services of $2.9 million, a $1.0 million expense for a contract termination fee, and an 
increase in depreciation and amortization of $932,000 (including amortization of intangible assets related to our recent 
acquisition).

G&A expenses include stock-based compensation expense of approximately $2.5 million and $2.8 million for the 

years ended December 31, 2015 and 2014, respectively.

Although we made efforts to reduce expenses in Q4 2015, we continue to seek opportunities for growth by expanding 
our sales and distribution footprint, through Medici's crypto-initiatives, and through other means. As a result of these and other 
initiatives, we may continue to incur additional COGS, sales and marketing, technology and/or G&A expenses. These expenses 
may be material, and, coupled with the seasonality of our business, may lead to reduced income as compared to prior periods or 
to losses in some periods.

Depreciation expense

Depreciation expense is classified within the corresponding operating expense categories on the consolidated 

statements of operations as follows (in thousands):

Cost of goods sold - direct

Technology

General and administrative

Total depreciation, including internal-use software and website development

Non-operating income (expense)

Interest income

Year ended  
 December 31,

2015

2014

$

$

283

$

22,126

1,107

23,516

$

282

16,651

1,028

17,961

Interest income is primarily derived from the investment of our cash in cash equivalents and short-term investments. 

Interest income for the years ended December 31, 2015 and 2014 totaled $155,000 and $152,000, respectively.

Interest expense

Interest expense for the year ended December 31, 2015 is primarily related to our cryptobond transactions. Interest 

expense for the years ended December 31, 2015 and 2014 totaled $140,000 and $39,000, respectively.

Other income (expense), net

Other income, net for the year ended December 31, 2015 was $3.6 million as compared to $1.2 million in 2014. The 
increase is primarily due to increased Club O Rewards breakage of $3.9 million due to increased participation in the Club O 
Rewards program, including our recently introduced Club O Silver program, partially offset by costs of $850,000 related to our 
cryptobond transactions.

55

 
 
 
 
 
 
 
 
 
 
 
 
Income taxes

Our effective tax rate for the years ended December 31, 2015 and 2014 was 60.8% and 33.4%, respectively. Our 

effective tax rate is affected by recurring items such as research tax credits and non-recurring items such as changes in 
valuation allowances. It is also affected to a lesser extent by tax rates in foreign jurisdictions and the relative amount of income 
we earn in jurisdictions, which we expect to be fairly consistent in the near term. The increase in the 2015 effective tax rate 
relative to the 2014 effective tax rate is primarily attributable to current year operating losses generated by separate tax-filing 
subsidiaries in domestic and foreign jurisdictions for which a valuation allowance has been established. Our current year 
valuation allowance is primarily attributable to our majority-owned subsidiary Medici (dba tØ.com). In Q3 2015, we acquired 
an additional interest in Medici for a total ownership of 81%. Tax losses incurred prior to our acquisition of the additional 
interest could not be used to offset our consolidated taxable income and were therefore fully valued. Medici's operating losses 
following the additional interest acquisition do not require a valuation allowance. We do not expect increases in the Medici 
operating loss valuation allowance in future years. The increase in the 2015 effective tax rate is also attributable to an increase 
in the valuation allowance related to our deferred tax asset for unrealized capital losses. We have indefinitely reinvested foreign 
earnings of $366,000 at December 31, 2015. We would need to accrue and pay U.S. income tax on this amount if repatriated. 
We do not intend to repatriate these earnings.

Seasonality

Based upon our historical experience, revenue typically increases during the fourth quarter because of the holiday 

retail season and gross margin decreases due to increased sales of certain lower margin products, such as electronics. The actual 
quarterly results for each quarter could differ materially depending upon consumer preferences, availability of product and 
competition, among other risks and uncertainties. Accordingly, there can be no assurances that seasonal variations will not 
materially affect our results of operations in the future.

The following table reflects our total net revenues for each of the quarters in 2015, 2014 and 2013 (in thousands):

2015
2014
2013

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$
$
$

398,344
341,207
311,994

$
$
$

388,013
332,545
293,204

$
$
$

391,211
352,991
301,426

$
$
$

480,270
470,360
397,593

Comparison of Years Ended December 31, 2014 and 2013

Executive Commentary

This executive commentary is intended to provide investors with a view of our business through the eyes of our 

management. As an executive commentary, it necessarily focuses on selected aspects of our business. This executive 
commentary is intended as a supplement to, but not a substitute for, the more detailed discussion of our business included 
elsewhere herein. Investors are cautioned to read our entire “Management’s Discussion and Analysis of Financial Condition 
and Results of Operations,” as well as our interim and audited financial statements, and the discussion of our business and risk 
factors and other information included elsewhere or incorporated in this report. This executive commentary includes forward-
looking statements, and investors are cautioned to read “Special Cautionary Note Regarding Forward-Looking Statements.”

Revenues in 2014 increased 15% compared to 2013. The growth in revenue was primarily due to a 10% increase in 

orders, coupled with a 7% increase in average order size, from $158 to $169. These increases were partially offset by increased 
promotional activities including coupons, site sales, and Club O Rewards (which we recognize as a reduction of revenue) due to 
our driving a higher proportion of our sales using those channels. The increases were also partially offset by an increase in the 
revenue we defer from orders taken but not delivered at year end due to higher average daily sales in the last week of the 
quarter.

Gross profit in 2014 increased 13% compared to 2013 primarily as a result of revenue growth. Gross margin decreased 
to 18.6% in 2014 compared to 19.0% in 2013. The decrease in gross margin was largely due to increased promotional activities 
including coupons, site sales, and Club O rewards due to our driving a higher proportion of our sales using those channels.

Sales and marketing expenses as a percentage of revenue increased from 7.0% to 7.3% during 2014 as compared to the 

same period in 2013, primarily due to our increased spending in the sponsored search and display ads marketing channels due 
to our driving a higher proportion of our sales through those channels.

56

 
 
 
 
 
As a result of these factors, we had a 9% increase in Contribution in 2014 compared to 2013 (see Non-GAAP 

Financial Measures below for a reconciliation of Contribution to Gross Profit). Contribution margin decreased to 11.5% for 
2014 from 12.1% for 2013.

Technology expense in 2014 increased $14.5 million compared to 2013, primarily due to increases in staff-related 

costs, depreciation, and technical consulting.

General and administrative expense in 2014 increased $3.6 million compared to 2013, primarily due to an increase in 

staff and travel related costs and professional fees, partially offset by a decrease in legal costs.

Provision (benefit) for income taxes in 2014 was $4.4 million compared to ($68.0) million in 2013. The large income 
tax benefit in 2013 was due to a $75.5 million deferred tax asset valuation release in 2013 after we concluded that it was more 
likely than not that we will realize our deferred tax assets.

The balance of our Management’s Discussion and Analysis of Financial Condition and Results of Operations provides 

further information about the matters discussed above and other important matters affecting our business.

57

Results of Operations

The following table sets forth our results of operations expressed as a percentage of total net revenue for the years 

ended December 31, 2014, 2013 and 2012:

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross profit

Operating expenses:

Sales and marketing

Technology

General and administrative

Total operating expenses

Operating income

Interest income

Interest expense

Other income, net

Income before income taxes

Provision (benefit) for income taxes

Consolidated net income

Revenue

Year ended December 31

2014

2013

2012

(as a percentage of total revenue)

9.8%

90.2

100.0

8.6

72.7

81.3

18.7

7.3

5.8

4.8

17.9

0.8

—

—

0.1

0.9

0.3

0.6%

12.0%

88.0

100.0

10.4

70.6

81.0

19.0

7.0

5.5

5.2

17.7

1.3

—

—

—

1.3
(5.2)
6.5%

14.1%

85.9

100.0

12.8

69.2

81.9

18.1

5.8

6.0

5.2

17.0

1.1

—
(0.1)
0.3

1.3

—

1.3%

The following table reflects our net revenue for the years ended December 31, 2014 and 2013 (in thousands):

Revenue, net

Direct
Partner and other

Total revenue, net

Year ended  
 December 31,

2014

2013

$ Change

% Change

$

147,460
1,349,643
$ 1,497,103

$

156,032
1,148,185
$ 1,304,217

$

$

(8,572)
201,458
192,886

(5.5)%
17.5 %
14.8 %

The primary reason for increased total net revenue for the year ended December 31, 2014, as compared to the same 

period in 2013, was a 10% increase in orders, coupled with a 7% increase in average order size, from $158 to $169. These 
increases were partially offset by increased promotional activities including coupons, site sales, and Club O Rewards (which we 
recognize as a reduction of revenue) due to our driving a higher proportion of our sales using those channels. The increases 
were also partially offset by an increase in the revenue we defer from orders taken but not delivered at year end due to higher 
average daily sales in the last week of the period. 

The primary reason for decreased direct revenue for the year ended December 31, 2014, as compared to 2013, was a 

decrease in sales of clothing and shoes and a sales mix shift in bedding and bath products from our direct to our partner 
business.

58

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
The increase in partner revenue for the year ended December 31, 2014, as compared to 2013, was primarily due to an 

increase in sales of home and garden products. 

Gross profit and gross margin

The following table reflects our net revenues, cost of goods sold and gross profit for the years ended December 31, 

2014 and 2013 (in thousands):

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross Profit

Direct

Partner and other

Total gross profit

Year ended December 31,

2014

2013

$ Change

% Change

$

147,460

$

156,032

$

1,349,643

1,148,185

1,497,103

1,304,217

129,253

1,088,791

1,218,044

136,282

920,275

1,056,557

(8,572)
201,458

192,886

(7,029)
168,516

161,487

18,207

260,852

19,750

227,910

(1,543)
32,942

$

279,059

$

247,660

$

31,399

(5.5)%

17.5 %

14.8 %

(5.2)%

18.3 %

15.3 %

(7.8)%

14.5 %

12.7 %

Gross margins for the past eight quarterly periods and years ending December 31, 2014 and 2013 were:

Direct
Partner and other
Combined

Direct
Partner and other
Combined

Q1 2014

Q2 2014

Q3 2014

Q4 2014

FY 2014

13.0%
19.5%
18.8%

11.3%
19.7%
18.8%

12.5%
19.7%
19.0%

12.5%
18.7%
18.2%

12.3%
19.3%
18.6%

Q1 2013

Q2 2013

Q3 2013

Q4 2013

FY 2013

11.4%
20.0%
18.9%

12.2%
20.8%
19.7%

13.7%
20.4%
19.6%

13.4%
18.6%
18.0%

12.7%
19.8%
19.0%

The 31 basis point decrease in direct gross margin for the year ended December 31, 2014, as compared to 2013, was 

primarily due to increased net returns costs and increased promotional activities, which we recognize as a reduction of revenue 
(including coupons, site sales, and our Club O Rewards program) due to our driving a higher proportion of our sales using those 
channels. These increases were partially offset by a continued shift in sales mix into higher margin home and garden products.

The 52 basis point decrease in partner gross margin for the year ended December 31, 2014, as compared to 2013, was 

primarily due to increased promotional activities including coupons, site sales, and our Club O Rewards program due to our 
driving a higher proportion of our sales using those channels. This decrease was partially offset by a continued shift in sales 
mix into higher margin home and garden products.

Cost of goods sold includes stock-based compensation expense of $181,000 and $154,000 for the years ended 

December 31, 2014 and 2013, respectively.

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fulfillment costs

The following table has been included to provide investors additional information regarding our classification of 
fulfillment costs, gross profit and margin, thus enabling investors to better compare our gross margin with others in our industry 
(in thousands):

Total revenue, net
Cost of goods sold

Product costs and other cost of goods sold
Fulfillment and related costs
Total cost of goods sold

Gross profit

Year ended December 31,

2014
$ 1,497,103

2013
100% $ 1,304,217

1,152,489
65,555
1,218,044
279,059

$

77.0%
4.4%
81.4%
18.6% $

999,519
57,038
1,056,557
247,660

100%

76.6%
4.4%
81.0%
19.0%

Fulfillment and related costs remained relatively flat during the year ended December 31, 2014 as compared to 2013.

See Gross profit and gross margin above for additional discussion.

Operating expenses

Sales and marketing expenses

The following table reflects our sales and marketing expenses for the years ended December 31, 2014 and 2013 (in 

thousands):

Sales and marketing expenses

Year ended  
 December 31,

2014

2013

$ Change

% Change

$ 109,461

$

91,609

$

17,852

19.5%

Sales and marketing expenses as a percent of net revenues

7.3%

7.0%

The 29 basis point increase in sales and marketing expenses as a percentage of revenue for the year ended December 

31, 2014, as compared to 2013, was primarily due to increased spending in the sponsored search and display ad marketing 
channels due to driving a higher proportion of our sales through those channels. These trends may continue depending on the 
proportion of our sales through these channels.

Sales and marketing expenses include stock-based compensation expense of $336,000 and $167,000 for the years 

ended December 31, 2014 and 2013, respectively.

Technology expenses

The following table reflects our technology expenses for the years ended December 31, 2014 and 2013 (in thousands):

Technology expenses

Year ended  
 December 31,

2014

2013

$ Change

% Change

$

86,258

$

71,788

$

14,470

20.2%

Technology expenses as a percent of net revenues

5.8%

5.5%

The $14.5 million increase in technology costs for the year ended December 31, 2014, as compared to 2013, was 
primarily due to an increase in staff-related costs of $7.6 million, increased depreciation of $3.7 million, and a $1.5 million 
increase in technical consulting.

Technology expenses include stock-based compensation expense of $751,000 and $352,000 for the years ended 

December 31, 2014 and 2013, respectively.

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and administrative expenses

The following table reflects our general and administrative expenses ("G&A") for the years ended December 31, 2014 

and 2013 (in thousands):

General and administrative expenses

Year ended  
 December 31,

2014

2013

$ Change

% Change

$

71,777

$

68,169

$

3,608

5.3%

General and administrative expenses as a percent of net revenues

4.8%

5.2%

The $3.6 million increase in G&A expenses for the year ended December 31, 2014, as compared to 2013, was 
primarily due to an increase of $7.2 million in staff and travel-related costs and $2.0 million in professional fees, partially offset 
by a decrease of $7.1 million in legal costs. The decrease in legal costs is primarily due to defense costs and civil penalties 
totaling $13.9 million in 2013 related to the California district attorney case, compared to defense costs and judgment totaling 
$6.0 million in 2014 related to a patent infringement case.

G&A expenses include stock-based compensation expense of approximately $2.8 million and $2.6 million for the 

years ended December 31, 2014 and 2013, respectively.

Restructuring

We reversed approximately $360,000 and $471,000 of lease termination costs during the years ended December 31, 
2014 and 2013 as a result of our reoccupation of formerly restructured facility space. At December 31, 2014 our restructuring 
liability was zero.

Depreciation expense

Depreciation expense is classified within the corresponding operating expense categories on the consolidated 

statements of operations as follows (in thousands):

Cost of goods sold - direct

Technology

General and administrative

Total depreciation, including internal-use software and website development

Non-operating income (expense)

Interest income

Year ended  
 December 31,

2014

2013

$

$

282

$

16,651

1,028

17,961

$

380

12,917

1,136

14,433

Interest income for the years ended December 31, 2014 and 2013 totaled $152,000 and $127,000, respectively.

Interest expense

Interest expense for the years ended December 31, 2014 and 2013 totaled $39,000 and $113,000, respectively. The 

decreases in interest expense are primarily due to the elimination of the restructuring accrual.

Other income (expense), net

Other income (expense), net for the year ended December 31, 2014 was $1.2 million as compared to ($235,000) in 
2013. The change is primarily due to increased Club O Rewards breakage of $947,000 due to increased participation in the 
Club O Rewards program, an increase of $306,000 in gift card breakage, and a decrease in unrealized losses on precious metals 
of $188,000.

Income taxes

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our effective tax rate for the years ended December 31, 2014 and 2013 was 33.4% and (416.3%), respectively. Our 

effective tax rate was affected by recurring items such as research tax credits and non-recurring items such as a valuation 
allowance release and a non-recurring civil penalty in 2013. It was also affected to a lesser extent by tax rates in foreign 
jurisdictions and the relative amount of income we earned in those jurisdictions. The increase in the 2014 effective tax rate 
relative to the 2013 effective tax rate was primarily due to the release of a valuation allowance for deferred tax assets in the 
fourth quarter of 2013, which significantly reduced the 2013 provision and effective tax rate.

Liquidity and Capital Resources

Current sources of liquidity

Subject to our use of the financing facilities available to us in connection with the construction of our new corporate 

headquarters as described below, we believe that the cash and cash equivalents currently on hand and expected cash flows from 
future operations will be sufficient to continue operations for at least the next twelve months. Our failure to generate sufficient 
revenues or profits or to obtain additional financing or raise additional capital could have a material adverse effect on our 
operations and on our ability to achieve our intended business objectives. Any projections of future cash needs and cash flows 
are subject to substantial uncertainty.

As we have previously announced, we are building a new corporate headquarters in Salt Lake City, Utah. We currently 

estimate the total cost of the headquarters, including the cost of the land and related equipment and furniture, at approximately 
$99 million. We had incurred costs of approximately $55.7 million toward the project as of December 31, 2015. In 2014, we 
entered into a credit facility which provides for an approximately 27-month construction loan of $45.8 million (which is 
designed to subsequently convert into an approximately 6.75-year term loan following completion of the construction of the 
headquarters), and a three-year $10 million revolving loan. In October 2015, we received our first loan draw under the 
construction loan. At December 31, 2015 our outstanding liability on the construction loan was approximately $9.5 million. For 
additional information, see Borrowings - U.S. Bank term loan and revolving loan agreement below.

In November 2015, we entered into a Master Lease Agreement ("MLA") with U.S. Bank pursuant to which we may 
finance certain assets or sell certain assets to U.S. Bank and simultaneously lease them back. The agreement also allows us to 
finance software licenses (inclusive of the assets, referred to collectively as the "Leased Assets"). The MLA allows for leases 
and financing of up to $20 million. In November 2015 we entered into a Schedule to the MLA whereby we sold and leased 
back or financed Leased Assets for a period of 60 months for proceeds of $5.7 million. The weighted average effective interest 
rate of our leases under the Master Lease Agreement was 3.62% at December 31, 2015. For additional information, see 
Borrowings - U.S. Bank master lease agreement below.

Our majority owned subsidiary Medici is working to demonstrate the viability of its fintech and crypto software that it 

has developed. In June 2015, we issued a $500,000 privately-placed digital "cryptobond" to our Chief Executive Officer, Dr. 
Patrick Byrne, in exchange for cash. During July 2015, we issued an additional privately-placed digital cryptobond to an 
unaffiliated purchaser for $5.0 million in cash and concurrently made a $5.0 million loan to the purchaser. At December 31, 
2015 we have repaid the $5.5 million in digital cryptobond debt and offset that repayment with the proceeds of the $5.0 million 
loan to the unaffiliated purchaser. These transactions are described in further detail in the Borrowings - Cryptobonds section 
below. 

In 2015, we reduced levels of certain inventory items in part to improve our liquidity. Inventories decreased by 

approximately $6.2 million during 2015.

Our principal sources of liquidity are cash flows generated from operations, and our existing cash and cash 

equivalents. At December 31, 2015, we had cash and cash equivalents of $170.3 million.

62

 
 
 
 
Cash flow information is as follows (in thousands):

Cash provided by (used in):

Operating activities

Investing activities

Financing activities

Free cash flow

Year ended  
 December 31,

2015

2014

$

$

54,516
(82,431)
16,536

80,834
(44,430)
(3,428)

“Free Cash Flow” (a non-GAAP measure) for the years ended December 31, 2015 and 2014, was $(5.0) million and 

$39.5 million, respectively. See Non-GAAP Financial Measures below for a reconciliation of Free Cash Flow to net cash 
provided by (used in) operating activities.

Cash flows from operating activities

For the years ended December 31, 2015 and 2014, our operating activities resulted in net cash inflows of $54.5 million 

and $80.8 million, respectively.

Cash received from customers generally corresponds to our net revenues as our customers primarily use credit cards to 

buy from us causing our receivables from these sales transactions to settle quickly. We have payment terms with our partners 
that generally extend beyond the amount of time necessary to collect proceeds from our customers. As a result, following our 
typically seasonally strong fourth quarter sales, at December 31 of each year, our cash, cash equivalents and accounts payable 
balances normally reach their highest level (other than as a result of cash flows provided by or used in investing and financing 
activities). However, our accounts payable balance normally declines during the first three months following year-end, which 
normally results in a decline in our cash and cash equivalents balances from the year-end balance. The seasonality of our 
business causes payables and accruals to grow significantly in the fourth quarter, and then decrease in the first quarter when 
they are typically paid.

The $54.5 million of net cash provided by operating activities during the year ended December 31, 2015 was primarily 

from non-cash depreciation of $23.5 million, an increase in accounts payable of $10.5 million and a decrease in inventories of 
$6.2 million. Depreciation expense increased primarily due to an increase in depreciation of web development projects. 
Accounts payable increased primarily due to increased fixed asset accruals related to the construction of our corporate 
headquarters. Inventories decreased primarily due in part to our efforts to reduce levels of certain inventory. Other factors 
contributing to net cash provided by operating activities were stock based compensation of $3.5 million and the increases in 
accounts receivable of $3.5 million and deferred revenue of $2.5 million. 

The $80.8 million of net cash provided by operating activities during the year ended December 31, 2014 was primarily 

from an increase in accounts payable of $21.7 million and accrued liabilities of $15.6 million, and non-cash depreciation 
expense of $18.1 million. Accounts payable increased due to increased holiday sales during the fourth quarter of 2014. Accrued 
liabilities increased due to increased marketing activities and legal matters. Depreciation expense increased primarily due to an 
increase in depreciation of web development projects. Other factors contributing to net cash provided by operating activities 
were the increases in deferred revenue of $11.1 million and consolidated net income of $8.8 million.

Cash flows from investing activities

For the year ended December 31, 2015, investing activities resulted in net cash outflows of $82.4 million, primarily 

from expenditures for fixed assets of $59.5 million, acquisitions of business of $10.6 million, cost method investments of $7.0 
million and disbursements for loans made of $5.0 million. The increase in expenditures for fixed assets includes $45.4 million 
for the development costs for our future headquarters.

For the year ended December 31, 2014, investing activities resulted in net cash outflows of $44.4 million, primarily 

from expenditures for fixed assets of $41.3 million. The increase in expenditures for fixed assets includes $16.7 million for the 
purchase of land and development costs for our future headquarters.

Cash flows from financing activities

63

 
 
 
 
For the years ended December 31, 2015 and 2014, financing activities resulted in net cash inflows of $16.5 million and   

outflows of $3.4 million, respectively.

The $16.5 million provided by financing activities during the year ended December 31, 2015 resulted primarily from 

$9.5 million of proceeds from our U.S. Bank term loan, $5.7 million of proceeds from lease finance obligations with U.S. Bank 
and $5.5 million of proceeds from issuances of privately-placed digital cryptobonds, offset by $2.4 million of purchase of 
shares of our common stock withheld for minimum tax withholdings upon the vesting of a portion of certain restricted stock 
award grants.

The $3.4 million used in financing activities during the year ended December 31, 2014 resulted primarily from the 

purchase of shares of our common stock withheld for minimum tax withholdings upon the vesting of a portion of certain 
restricted stock award grants and debt issuance costs related to the financing we obtained in preparation for the construction of 
our new corporate headquarters.

Contractual Obligations and Commitments

The following table summarizes our contractual obligations as of December 31, 2015 and the effect such obligations 

and commitments are expected to have on our liquidity and cash flow in future periods (in thousands): 

Payments Due by Period

Contractual Obligations

Operating leases

Naming rights

Purchase obligations

Technology, marketing and other services

Headquarters construction costs

U.S. Bank term loan payments

U.S. Bank master lease agreement

Acquisition payment

2016

2017

2018

2019

2020

Thereafter

Total

$ 10,782

$ 6,364

$ 5,987

$ 5,785

$ 4,069

$ 24,513

$ 57,500

1,391

7,307

2,118

42,762

806

3,494

600

—

—

—

208

2,172

4,877

—

—

—

—

—

2,146

4,877

—

—

—

—

—

2,120

4,877

—

—

—

—

—

—

—

—

1,391

7,307

2,118

— 42,970

2,096

3,207

—

43,653

62

—

52,993

21,394

600

Total contractual cash obligations (1)

$ 69,260

$ 13,621

$ 13,010

$ 12,782

$ 9,372

$ 68,228

$186,273

 ___________________________________________

(1)  As described below under "U.S. Bank Term Loan Payments," $45.8 million of the payments shown here is 

duplicative. See U.S. Bank term loan payments below.

Other Commercial Commitments

2016

2017

2018

2019

2020

Thereafter

Total

Letters of credit

$

430

$

— $

— $

— $

— $

— $

430

Amounts of Commitment Expiration Per Period

Operating leases

From time to time we enter into operating leases for facilities and equipment for use in our operations.

Naming rights

During 2011, we entered into a six-year agreement with the Oakland-Alameda County Coliseum Authority 
(“OACCA”) for the right to name Oakland Alameda County Coliseum (now known as “O.co Coliseum”). Amounts represent 
annual payments due OACCA for the naming rights. We have the right to terminate this agreement at our sole option, subject to 
payment of a termination fee. We expect to make the final payment of $1.4 million in May 2016. 

Purchase obligations

64

 
 
 
 
 
 
 
The amount of purchase obligations shown above is based on assumptions regarding the legal enforceability against us 

of inventory purchase orders we had outstanding at December 31, 2015. Under different assumptions regarding our rights to 
cancel our purchase orders or different assumptions regarding the enforceability of the purchase orders under applicable law, 
the amount of purchase obligations shown in the table above would be less.

Technology, marketing and other services

From time to time we enter into long-term contractual agreements for technology, marketing or other services.

Headquarters construction costs

We have entered into various agreements under which we have incurred obligations relating to our plans to build an 

approximately 225,000 square foot building in Salt Lake City, Utah, to serve as our corporate headquarters, together with 
related facilities and improvements (collectively, the “Project”). We expect the total Project costs to be approximately $99 
million. At December 31, 2015 we had incurred costs of approximately $55.7 million toward the project, including 
approximately $11 million we paid to purchase the land. Our obligations include payments to become due under the 
Construction Agreement described below, and under engineering, architectural, project management and consulting agreements, 
as well as anticipated expenditures for fixed assets and various other anticipated obligations related to the Project. These costs 
are based on our current estimates; however, the costs we actually incur, the amounts we actually pay and the timing of the 
actual payments could vary significantly from these estimates.

U.S. Bank term loan payments

We have entered into a financing agreement related to the Project (see Borrowings below). The amounts presented 

reflect our estimated payments of principal and interest based on our anticipated draws on the loan. The timing and amount of 
our draws on the loan could vary significantly from these estimates. Further, $45.8 million of the amounts shown in the row 
titled "U.S. Bank term loan payments" reflect the scheduled repayment of headquarters construction costs and is therefore 
duplicative.

U.S. Bank master lease agreement

We have entered into an agreement to finance or sell and lease back certain assets (see Borrowings below). The 

amounts presented reflect our payments and estimated payments of principal and interest based on our current and anticipated 
borrowings under the agreement as of December 31, 2015.

Acquisition payment

At December 31, 2015, we were party to an acquisition agreement that closed in January 2016. The amount presented 

reflects the acquisition purchase price we paid in January 2016. See Item 15 of Part IV, Financial Statements—Note 3. 
Acquisitions, Goodwill and Acquired Intangible Assets.

Construction agreement

We estimate the total cost of building our corporate headquarters, including the land and related equipment and 

furniture, at approximately $99 million. Our wholly owned subsidiary O.com Land is party to a construction agreement (the 
“Construction Agreement”) with Okland Construction Company Inc. (“Okland”) regarding preconstruction and construction 
services to be provided by Okland in connection with the construction of the Project. 

In accordance with the Project Milestones as described in the Construction Agreement, Okland is required to 

Substantially Complete the Work (as such term is defined in the Construction Agreement) within 100 weeks following the 
commencement of the Construction Phase (as defined in the Construction Agreement) subject to modification under certain 
circumstances. Pursuant to the Construction Agreement, O.Com Land agreed to make progress payments to Okland for 
construction services as set forth in the Construction Agreement, and subject to a 5% retention on progress payments for the 
Work.

Cryptobonds

65

 
In June 2015, as part of the fintech and crypto software that Medici has developed, we issued a $500,000 privately-

placed digital "cryptobond" to our Chief Executive Officer, Dr. Patrick Byrne, in exchange for cash. During July 2015 we 
issued an additional privately-placed digital cryptobond to an unaffiliated purchaser for $5.0 million in cash and concurrently 
made a $5.0 million loan to the purchaser. At December 31, 2015, we have repaid the $5.5 million in digital cryptobond debt 
and offset that repayment with the proceeds of our $5.0 million loan. These transactions are described in further detail in the 
Borrowings - Cryptobonds section below. 

Tax contingencies

As of December 31, 2015 and December 31, 2014, tax contingencies were $821,000 and $709,000, respectively. We 

expect the total amount of tax contingencies to increase in the future. In addition, changes in state, federal, and foreign tax laws 
may increase our tax contingencies. The timing of the resolution of income tax contingencies is highly uncertain, and the 
amounts ultimately paid, if any, upon resolution of issues raised by the taxing authorities may differ from the amounts accrued. 
It is reasonably possible that within the next 12 months we will receive additional assessments by various tax authorities. These 
assessments may or may not result in changes to our contingencies related to positions on prior years’ tax filings.

Borrowings

U.S. Bank term loan and revolving loan agreement

In October 2014, we entered into a syndicated senior secured credit facility (the “Facility”) with U.S. Bank National 

Association ("U.S. Bank" or the "Administrative Bank") and certain other banks in connection with the construction of our new 
corporate headquarters (the "Project"). The Facility is governed by a Loan Agreement dated as of October 24, 2014 which 
provides for an aggregate credit amount of $55.8 million, consisting of (i) a senior secured real estate loan of $45.8 million (the 
“Real Estate Loan”) to be used to finance a portion of the Project and (ii) a three-year $10.0 million senior secured revolving 
credit facility (the “Revolving Loan”) for working capital and capital expenditures, but not for the Project. We have satisfied the 
conditions necessary to borrow under the Facility, including making the required cash contributions toward the Project. In the 
future, we may be required to make additional cash contributions if necessary to maintain a loan to value ratio of 80% or less. 
The Real Estate Loan and the Revolving Loan are both secured by the Project, our inventory and accounts receivable, 
substantially all of our deposit accounts and related assets. We began borrowing under the facility in October 2015.

On or about January 1, 2017, upon completion of the Project, the Real Estate Loan is designed to convert into an 

approximately 6.75-year term loan due October 1, 2023 (the “Term Loan”). The conditions to conversion of the Real Estate 
Loan to the Term Loan include, among others, requirements that the Project must have been completed in accordance with the 
applicable plans, paid for in full, and generally free of liens; completion must have been certified by the project architect and 
the inspecting architect; certificates of occupancy must have been issued; we must have paid all amounts then due to the 
lending banks and must be in compliance with the covenants under the Loan Agreement; the Real Estate Loan must be brought 
“in balance” as defined in the Loan Agreement, which may require us to contribute additional cash to the Project; we must have 
paid the final amount of our cash contribution as required by the Loan Agreement; and if required by the Administrative Bank, 
an updated appraisal must show that the Project is in compliance with an 80% loan to value ratio requirement. If the conditions 
to conversion are not satisfied in early 2017, all amounts outstanding under the Facility will become immediately due and 
payable.

Amounts outstanding under the Real Estate Loan and the Term Loan carry an interest rate based on one-month LIBOR 
plus 2.00% or an Alternate Base Rate plus 1.00%. However, we have entered into interest rate swap agreements designed to fix 
our interest rate on the Real Estate Loan and the Term Loan at approximately 4.6% annually (see Derivative financial 
instruments in Note 2. Accounting Policies). Monthly payments of interest only will be due and payable on the Real Estate 
Loan prior to conversion. Following conversion, we are required to make monthly payments of principal estimated to be $1.1 
million annually plus interest, with a balloon payment of all unpaid principal (estimated to be $38.0 million) and interest on 
October 1, 2023. Amounts outstanding under the Revolving Loan will carry an interest rate based on LIBOR plus 2.00% or an 
Alternate Base Rate plus 1.00%.

We are required to maintain compliance as of the end of each calendar quarter beginning with the quarter ending 

December 31, 2014 with the following financial covenants:

• 
• 

a fixed charge coverage ratio on a trailing 12-month basis of no less than 1.15 to 1.00;
a cash flow leverage ratio on a trailing 12-month basis not greater than 3.00 to 1.00 during the Construction Phase (as 
defined in the Loan Agreement);

66

 
 
 
 
 
 
a cash flow leverage ratio not greater than 2.50 to 1.00 following the Construction Phase, and

• 
•  minimum liquidity of at least $50.0 million.

At December 31, 2015 we were in compliance with the financial covenants. In addition to the financial covenants 
described above, we are required to comply with a number of covenants relating to the Project and our business, including 
covenants limiting certain indebtedness. Notwithstanding, the Loan Agreement permits us to incur up to $20 million of 
additional senior-secured indebtedness for equipment financing (as described under U.S. Bank master lease agreement below), 
and other senior-secured indebtedness provided that the aggregate principal amount of such other senior-secured indebtedness 
does not exceed ten percent of our consolidated assets. The Loan Agreement includes customary events of default in addition to 
events of default relating specifically to the Project. The Real Estate Loan and the Revolving Loan are cross-defaulted and 
cross-collateralized. In the event of a default, the default rate of interest would be 2.00% above the otherwise applicable rate.

Unless it terminates earlier or is extended with the consent of the Administrative Bank and all of the Banks, the 

Revolving Loan facility will terminate on October 24, 2017.

As of December 31, 2015 we had borrowed $9.5 million under the Real Estate Loan. We have not borrowed any 

amounts under the Revolving Loan.

U.S. Bank master lease agreement

In November 2015, we entered into a Master Lease Agreement and a Financial Covenants Rider (collectively, the 

“Master Lease Agreement”) with U.S. Bank Equipment Finance, a division of U.S. Bank National Association (“Lessor”). Also 
in November 2015, we entered into a Schedule to the Master Lease Agreement (the “Schedule”). Under the Master Lease 
Agreement and Schedule we entered into a lease pursuant to which we sold certain assets (the "Leased Assets") to the Lessor, 
which we simultaneously leased back for a period of 60 months and financed certain software licenses (inclusive in the "Leased 
Assets") for a period of 60 months for proceeds totaling approximately $5.7 million. We have the right to repurchase the Leased 
Assets at the end of the term for $1.00. We have the right to repurchase the Leased Assets and terminate the Master Lease 
Agreement twelve months following the initial term. Payments on the Master Lease Agreement are due monthly. The weighted 
average effective interest rate of our leases under the Master Lease Agreement was 3.62% at December 31, 2015. We have 
accounted for the Master Lease Agreement as a financing transaction and amounts owed are included in Finance Obligations, 
current and non-current in the consolidated balance sheets. We recorded no gain or loss as a result of this transaction. The 
Master Lease Agreement allows for lease financing of up to $20 million.

In connection with the Master Lease Agreement, and as long as any obligations remain outstanding under the Master 
Lease Agreement, we are required to maintain compliance with the same financial covenants as the Term Loan agreement with 
U.S. Bank described above. At December 31, 2015 we were in compliance with these financial covenants. 

Cryptobonds

In June 2015, as part of an initial demonstration of the fintech and crypto software that Medici has developed, our 

Chief Executive Officer, Dr. Patrick M. Byrne purchased a $500,000 privately-placed “cryptobond” from us for $500,000 in 
cash. In November 2015, we redeemed the debt for principal plus accrued interest. Dr. Byrne waived his right to receive a 
redemption premium from us. The terms of the bond included a fixed annual interest rate of 7.0%.

In July 2015, as an additional step in demonstrating the viability of this technology, we issued an additional privately-

placed cryptobond debt to an unaffiliated purchaser for $5.0 million in cash and concurrently made a $5.0 million loan to the 
purchaser. Both of these instruments were subsequently repaid. The debt we issued had a 7.0% annual interest rate and put and 
call rights that allowed us to redeem the debt at 105.0% of the principal amount, and allow the holder to require us to 
repurchase the debt at 102.5% of the principal amount. The $5.0 million loan we made to the purchaser had a 3.0% annual 
interest rate, resulting in an effective net interest rate payable of 4.0%. Both instruments had 5-year terms. The terms of our 
loan to the purchaser required concurrent settlement of both instruments, whether at maturity or pursuant to the exercise of the 
put or call features. In November 2015, we repaid the cryptobond debt and offset that repayment with our $5.0 million loan. 
The net interest and redemption premium due to the unaffiliated purchaser was approximately $312,000. At December 31, 
2015, no amounts were outstanding to either party.

U.S. Bank letters of credit

67

 
 
 
 
 
 
At December 31, 2015 and 2014, letters of credit totaling $430,000 and $580,000, respectively, were issued on our 

behalf collateralized by compensating cash balances held at U.S. Bank, which are included in Restricted cash in the 
accompanying consolidated balance sheets.

U.S. Bank commercial purchasing card agreement

We have a commercial purchasing card (the “Purchasing Card”) agreement with U.S. Bank. We use the Purchasing 

Card for business purpose purchasing and must pay it in full each month. At December 31, 2015, $641,000 was outstanding and 
$4.4 million was available under the Purchasing Card. At December 31, 2014, $803,000 was outstanding and $4.2 million was 
available under the Purchasing Card.

Other Factors that May Affect Future Results

We periodically evaluate opportunities to repurchase common stock, obtain credit facilities, or issue additional debt or 

equity securities. In addition, we may, from time to time, consider the investment in, or acquisition of, complementary 
businesses, products, services, or technologies, any of which might affect our liquidity requirements or cause us to issue 
additional debt or equity securities. There can be no assurance that financing arrangements will be available in amounts or on 
terms acceptable to us, if at all.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect 

on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital 
expenditures or capital resources that would be material to investors.

Non-GAAP Financial Measures

Regulation G, Conditions for Use of Non-GAAP Financial Measures, and other SEC regulations regulate the 

disclosure of certain non-GAAP financial information.

Contribution and contribution margin

Contribution (a non-GAAP financial measure which we reconcile to "Gross Profit" in our statements of income and 
comprehensive income) consists of gross profit less sales and marketing expense plus Club O Rewards and gift card breakage 
and reflects an additional way of viewing our results. We had previously not included Club O Rewards and gift card breakage in 
our calculation of Contribution, but with significantly increased participation in the Club O Rewards program, including our 
recently introduced Club O Silver membership tier, the related amounts have increased and we believe they should now be 
included. Contribution margin is contribution as a percentage of total net revenue. We believe contribution and contribution 
margin provide management and users of the financial statements information about our ability to cover our operating costs, 
such as technology and general and administrative expenses, while reflecting the selling costs we incurred to generate our 
revenues. Club O Rewards and gift card breakage are included in Other income in our consolidated income statement. 
Including these amounts in our contribution improves this measure by adding back the reductions in revenue that we recognized 
for Club O Rewards that have subsequently expired and for gift cards whose redemption is remote. Other income was $3.6 
million and $1.2 million for the fiscal years 2015 and 2014, respectively, and consisted of Club O Rewards and gift card 
breakage, which were offset by other expenses of $2.3 million and $1.3 million for 2015 and 2014, respectively. Contribution 
and contribution margin are used in addition to and in conjunction with results presented in accordance with GAAP and should 
not be relied upon to the exclusion of GAAP financial measures. The material limitation associated with the use of Contribution 
is that it is an incomplete measure of profitability as it does not include all operating expenses or non-operating income and 
expenses. Management compensates for these limitations when using this measure by looking at other GAAP measures, such as 
operating income and net income. You should review our financial statements and publicly-filed reports in their entirety and not 
rely on any single financial measure. 

68

 
 
 
 
 
 
For further details on Contribution and Contribution Margin, see the calculation of these non-GAAP financial 

measures below (in thousands):

Total net revenue

Cost of goods sold

Gross profit

Less: Sales and marketing expense

Plus: Club O Rewards and gift card breakage (included in Other
income)

Contribution

Contribution margin

Free cash flow

Year ended  
 December 31,
2014
1,497,103

$

1,218,044

279,059

109,461

2015
1,657,838

1,353,184

304,654

124,468

5,911

186,097

$

$

2,439

172,037

$

$

$

2013
1,304,217

1,056,557

247,660

91,609

1,187

157,238

$

$

$

11.2%

11.5%

12.1%

Free cash flow (a non-GAAP financial measure) reflects an additional way of viewing our cash flows and liquidity 
that, when viewed with our GAAP results, provides a more complete understanding of factors and trends affecting our cash 
flows and liquidity. Free cash flow, which we reconcile to “Net cash provided by (used in) operating activities,” is net cash 
provided by operating activities reduced by “Expenditures for fixed assets, including internal-use software and website 
development.” We believe that net cash provided by operating activities is an important measure, since it includes both the cash 
impact of the continuing operations of the business and changes in the balance sheet that impact cash. However, we believe free 
cash flow is a useful measure to evaluate our business since purchases of fixed assets are a necessary component of ongoing 
operations and free cash flow measures the amount of cash we have available for mandatory debt service and financing 
obligations, changes in our capital structure, and future investments after purchases of fixed assets. Therefore, we believe it is 
important to view free cash flow as a complement to our entire consolidated statements of cash flows as calculated below (in 
thousands):

Net cash provided by operating activities

Expenditures for fixed assets, including internal-use software and
website development

Free cash flow

2015

Year ended  
 December 31,
2014

2013

54,516

$

80,834

$

83,645

(59,513)

(41,346)

(4,997) $

39,488

$

(18,067)

65,578

$

$

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Other than the interest rate swaps described below and elsewhere in this Annual Report on Form 10-K, we do not use 

derivative financial instruments in our investment portfolio, and we have no foreign exchange contracts. Our financial 
instruments consist of cash and cash equivalents, trade accounts and contracts receivable, accounts payable and long-term 
obligations. We consider investments in highly-liquid instruments with a remaining maturity of 90 days or less at the date of 
purchase to be cash equivalents.

In connection with the syndicated senior secured credit facility described above, we entered into interest rate swap 
transactions. The swaps have an effective date of September 1, 2015 and a maturity date of October 1, 2023. The combined 
notional amount changes monthly and began at approximately $3.6 million on September 1, 2015. The notional amount 
increases to a maximum of approximately $45.8 million on October 1, 2016, and decreases thereafter to approximately $38.2 
million on October 1, 2023. The swaps effectively fix our effective interest rate on the approximate amounts expected to be 
outstanding from time to time on the Real Estate Loan at an annual rate of approximately 4.6%. At December 31, 2015 we had 
$9.5 million outstanding under the Real Estate Loan, and the notional amount of the swaps was $20.5 million.

We carry our interest rate swaps at fair value on our consolidated balance sheets. At December 31, 2015 our swaps are 

included in Other current and Other long-term liabilities in the amount of approximately $721,000 and $1.7 million, 
respectively. The change in fair value of our swaps for the year ended December 31, 2015 was a loss of $1.4 million. The fair 

69

 
 
 
 
 
 
value of the swaps can be impacted by several factors including forward rates, interest rates and discount rates (see Item 15 of 
Part IV, "Financial Statements"—Note 2. Accounting Policies, Fair value of financial instruments). Because we have 
designated our swaps as cash flow hedges for accounting purposes, changes in the fair value of the instruments are recognized 
through Other comprehensive income in our statements of comprehensive income (see Item 15 of Part IV, "Financial 
Statements"—Note 2. Accounting Policies, Derivative financial instruments).

Our exposure to market risk for changes in interest rates relates primarily to our short-term investments and short-term 

obligations; thus, fluctuations in interest rates would not have a material impact on the fair value of these securities. However, 
the fair values of our investments may be subject to fluctuations due to volatility of the stock market in general, investment-
specific circumstances, and changes in general economic conditions.

At December 31, 2015, we had $170.3 million in cash and cash equivalents. Hypothetically, an increase or decrease in 

interest rates of one hundred basis points would have an estimated impact of $1.7 million on our earnings or loss, or the fair 
market value or cash flows of these instruments.

At December 31, 2015, we had assets consisting of investments in precious metals totaling $9.7 million. 
Hypothetically, an increase or decrease in the market value of one hundred basis points would have an estimated impact of 
$97,000 on our earnings or loss, or the recorded value of these instruments. Reported earnings resulting from increases in the 
market value of precious metals would be limited to losses incurred in the same fiscal year. 

At December 31, 2015, letters of credit totaling $430,000 were outstanding under our credit facilities. Hypothetically, 
an increase or decrease in interest rates of one hundred basis points would have an estimated impact of $4,300 on our earnings 
or loss, or the cash flows of these instruments, if the letters of credit were fully drawn.

At December 31, 2015, we had cryptocurrency-denominated assets totaling $226,000. Hypothetically, an increase or 
decrease in the market value of one hundred basis points would have an estimated impact of $2,300 on our earnings or loss, or 
the recorded value or cash flows of these instruments. Reported earnings resulting from increases in the market value of 
cryptocurrency-denominated assets would be limited to losses incurred in the same fiscal year.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements and supplementary data required by this item are included in Part IV, Item 15 of this Annual 

Report on Form 10-K.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE

None.

ITEM 9A.    CONTROLS AND PROCEDURES

(a)   Disclosure Controls and Procedures

We maintain disclosure controls and procedures, as such term is defined in Rules 13a-15(e) and 15d-15(e) of the 
Securities Exchange Act of 1934, as amended (the "Exchange Act"). The term disclosure controls and procedures means 
controls and other procedures of an issuer that are designed to ensure that information required to be disclosed by the issuer in 
the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time 
periods specified in the Commission's rules and forms. 

Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that 

information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated 
and communicated to the issuer's management, including its principal executive and principal financial officers, or persons 
performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Evaluation of Disclosure Controls and Procedures

We carried out an evaluation required by the Exchange Act under the supervision and with the participation of our 
principal executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure 
controls and procedures, as defined in Rule 13a-15(e) of the Exchange Act, as of the end of the period covered by this report. 
Based on this evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls 

70

 
 
 
 
 
 
and procedures were effective to provide reasonable assurance that information required to be disclosed by us in the reports that 
we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in 
the SEC's rules and forms and to provide reasonable assurance that such information is accumulated and communicated to our 
management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions 
regarding required disclosure.

Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as 
specified above. Management does not expect, however, that our disclosure controls and procedures will prevent or detect all 
error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can 
provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide 
absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, 
within the Company have been detected.

(b)   Management's Report on Internal Control over Financial Reporting

Management of the Company is responsible for establishing and maintaining adequate internal control over financial 

reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act.

Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability 

of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles. Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness of internal control over financial reporting to future periods 
are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate.

Management has assessed the effectiveness of our internal control over financial reporting as of December 31, 2015. 

In making our assessment of the effectiveness of internal control over financial reporting, management used the criteria set 
forth in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission ("COSO"). Based on this assessment, management has concluded that, as of December 31, 2015, our internal 
control over financial reporting was effective.

Our internal control over financial reporting is designed to provide reasonable assurance of achieving its objectives as 
specified above. Management does not expect, however, that our internal control over financial reporting will prevent or detect 
all error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can 
provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide 
absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, 
within the Company have been detected.

We acquired Cirrus Services LLC during 2015 and we excluded from our assessment of internal control over financial 

reporting as of December 31, 2015, Cirrus Services LLC's internal control over financial reporting associated with total assets 
of approximately 8% and total revenue of less than 1% included in the consolidated financial statements of Overstock.com, Inc. 
and subsidiaries as of and for the year ended December 31, 2015.

The effectiveness of our internal control over financial reporting as of December 31, 2015 has been audited by 

KPMG LLP, an independent registered public accounting firm, as stated in their report which is in Item 9A(c).

71

 
 
 
 
 
 
 
(c)   Independent Registered Public Accounting Firm's Report on Internal Control Over Financial Reporting

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Overstock.com, Inc.:

We have audited Overstock.com, Inc.'s internal control over financial reporting as of December 31, 2015, based on 

criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission (COSO). Overstock.com Inc.'s management is responsible for maintaining effective internal control 
over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the 
accompanying Management's Report on Internal Control over Financial Reporting (Item 9A(b)). Our responsibility is to 
express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United 

States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective 
internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding 
of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding 

the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company's internal control over financial reporting includes those policies and 
procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions 
and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 

Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Overstock.com, Inc. maintained, in all material respects, effective internal control over financial 

reporting as of December 31, 2015, based on criteria established in Internal Control—Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

Overstock.com, Inc. acquired Cirrus Services LLC during 2015 and management excluded from its assessment of the 

effectiveness of Overstock.com's  internal control over financial reporting as of December 31, 2015, Cirrus Services LLC's 
internal control over financial reporting associated with total assets of approximately 8% and total revenue of less than 1% 
included in the consolidated financial statements of Overstock.com, Inc. and subsidiaries as of and for the year ended December 
31, 2015. Our audit of internal control over financial reporting of Overstock.com, Inc. also excluded an evaluation of the 
internal control over financial reporting of Cirrus Services LLC.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 

States), the consolidated balance sheets of Overstock.com, Inc. and subsidiaries as of December 31, 2015 and 2014, and the 
related consolidated statements of income, comprehensive income, changes in stockholders' equity, and cash flows for each of 
the years in the three-year period ended December 31, 2015, and our report dated March 8, 2016 expressed an unqualified 
opinion on those consolidated financial statements.

/s/ KPMG LLP

Salt Lake City, Utah
March 8, 2016 

72

 
 
 
 
 
 
 
(d)   Changes in Internal Control Over Financial Reporting

During the fiscal quarter ended December 31, 2015, there has not occurred any change in our internal control over 
financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial 
reporting.

73

 
ITEM 9B. OTHER INFORMATION

None.

74

 
PART III

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information regarding our Executive Officers required by Item 10 of Part III is set forth in Item 1 of Part I under

"Business—Executive Officers of the Registrant." Information required by Item 10 of Part III regarding our board of directors
and any material changes to the process by which security holders may recommend nominees to the board of directors will be
included in our definitive proxy statement for our 2016 annual meeting of stockholders, and is incorporated herein by reference.
Information relating to compliance with Section 16(a) of the 1934 Act will be set forth in our definitive proxy statement for our
2016 annual meeting of stockholders and is incorporated herein by reference.

We have adopted a Code of Business Conduct and Ethics ("Code"), which is applicable to all employees of the

Company, including the principal executive officer, principal financial officer, and principal accounting officer. The Code
includes provisions that are specifically applicable to our senior financial officers. We intend to disclose any amendments to
these provisions and any waivers from any of these provisions granted to our principal executive officer, principal financial
officer or principal accounting officer in the Investor Relations section of our Website, www.overstock.com. We will provide a
copy of the relevant portion to any person without any charge upon request in writing addressed to Overstock.com. Attn:
Investor Relations, 6350 South 3000 East, Salt Lake City, UT 84121.

ITEM 11.    EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to our definitive proxy statement for the 2016

annual meeting of stockholders.

ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED STOCKHOLDER MATTERS

Except as set forth herein, the information required by this Item is incorporated by reference to our definitive proxy 

statement for the 2016 annual meeting of stockholders.

The following graph compares the total cumulative stockholder return, on our common stock with the total cumulative 

return of the NASDAQ Market Index—U.S. ("NASDAQ Market Index") and the Morningstar Specialty Retail Index 
("Morningstar Group Index") during the period commencing on January 1, 2011 through December 31, 2015. The graph 
assumes a $100 investment at the beginning of the period in our common stock, the NASDAQ Market Index and the 
Morningstar Group Index, and the reinvestment of any dividends. Historic stock price performance is not necessarily indicative 
of future stock price performance.

75

 
 
 
 
 
COMPARISON OF YEAR CUMULATIVE TOTAL RETURN

ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this Item is incorporated by reference to our definitive proxy statement for the 2016

annual meeting of stockholders.

ITEM 14.    PRINCIPAL ACCOUNTING FEES AND SERVICES

The information required by this Item is incorporated by reference to our definitive proxy statement for the 2016

annual meeting of stockholders.

76

 
 
PART IV

ITEM 15.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES

1.     Financial Statements

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm.................................................................................................

Consolidated Balance Sheets................................................................................................................................................

Consolidated Statements of Income .....................................................................................................................................

Consolidated Statements of Comprehensive Income ...........................................................................................................

Consolidated Statements of Changes in Stockholders' Equity .............................................................................................

Consolidated Statements of Cash Flows...............................................................................................................................

Notes to Consolidated Financial Statements ........................................................................................................................

83

84

85

86

87

88

90

Schedule II Valuation and Qualifying Accounts...................................................................................................................

120

2.     Financial Statement Schedule

Schedule II Valuation and Qualifying Accounts listed in (1) above is included herein. Schedules other than those listed 

above have been omitted as they are either not required, not applicable, or the information has otherwise been shown in the 
consolidated financial statements or notes thereto.

3. Exhibits

Exhibits
2.1

2.2

2.3

2.4

2.5

3.1

3.2

Asset Purchase Agreement by and between Cirrus Technologies, LLC, as Seller, and Cirrus
Services LLC, as Buyer, dated as of August 26, 2015 (incorporated by reference to Exhibit 2.1 to
our Quarterly Report on Form 10-Q filed on November 9, 2015 (File No. 000-49799)).**

Pro Securities, LLC Membership Interest Purchase Agreement by and among Joseph Cammarata
and John Paul DeVito, as Sellers, and Medici, Inc., as Buyer, dated as of August 26, 2015
(incorporated by reference to Exhibit 2.2 to our Quarterly Report on Form 10-Q filed on
November 9, 2015 (File No. 000-49799)).**

SpeedRoute LLC Membership Interest Purchase Agreement by and among Joseph Cammarata
and John Paul DeVito, as Sellers, and Medici, Inc., as Buyer, dated as of August 26, 2015
(incorporated by reference to Exhibit 2.3 to our Quarterly Report on Form 10-Q filed on
November 9, 2015 (File No. 000-49799)).**

TraderField Securities, Inc. Stock Purchase Agreement by and between Joseph Cammarata, as
Seller, and Medici, Inc., as Buyer, dated as of August 26, 2015 (incorporated by reference to
Exhibit 2.4 to our Quarterly Report on Form 10-Q filed on November 9, 2015 (File No.
000-49799)).**

Registration Rights Agreement by and among Overstock.com, Inc., and each of the holders listed
on Schedule I thereto dated August 26, 2015 (incorporated by reference to exhibit 2.5 to our
registration statement on Form S-3 filed September 25, 2015 (File No. 333-207141)).

Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to
our Quarterly Report on  Form 10-Q for the quarter ended June 30, 2014 filed on July 29, 2014
(File No. 000-49799)).

Amended and Restated Bylaws (incorporated by reference to Exhibit 3.2 to our Quarterly Report
on Form 10-Q filed on November 9, 2015 (File No. 000-49799)).

77

 
 
Exhibits
4.1

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

Form of specimen common stock certificate (incorporated by reference to Exhibit 4.1 to our
Registration Statement on Form S-1 (File No. 333-83728), which became effective on May 29,
2002).

Form of Indemnification Agreement between Overstock.com, Inc. and each of its directors and
officers (incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-1
(File No. 333-83728), which became effective on May 29, 2002).

Lease Agreement dated January 23, 2002 between Overstock.com, Inc. and Holladay Building
East L.L.C. (incorporated by reference to Exhibit 10.8 to our Registration Statement on Form S-1
(File No. 333-83728), which became effective on May 29, 2002).

Intellectual Property Assignment Agreement with Douglas Greene dated February 28, 2002
(incorporated by reference to Exhibit 10.14 to our Registration Statement on Form S-1 (File No.
333-83728), which became effective on May 29, 2002).

Amendment No. 1, dated April 29, 2002, to Intellectual Property Assignment Agreement dated
February 28, 2002 by and between Overstock.com, Inc. and Douglas Greene (incorporated by
reference to Exhibit 10.18 to our Registration Statement on Form S-1 (File No. 333-83728),
which became effective on May 29, 2002).

Sublease Agreement by and between Overstock.com, Inc., Old Mill Technology Center, LLC,
and Old Mill Building LLC (incorporated by reference to Exhibit 99.1 to our Current Report on
Form 8-K/A filed on December 7, 2004 (File No. 000-49799)).

Sublease Agreement by and between Overstock.com, Inc., Document Controls Systems, Inc., and
Old Mill Building LLC (incorporated by reference to Exhibit 99.2 to our Current Report on Form
8-K/A filed on December 7, 2004 (File No. 000-49799)).

Sublease Agreement by and between Overstock.com, Inc., Information Technology International,
Inc., and Old Mill Building LLC (incorporated by reference to Exhibit 99.3 to our Current Report
on Form 8-K/A filed on December 7, 2004 (File No. 000-49799)).

Old Mill Corporate Center Fourth Amendment to the Lease Agreement dated as of December 1,
2004 by and among Holladay Building East L.L.C., Overstock.com, Inc. and Old Mill Building
LLC (incorporated by reference to Exhibit 99.4 to our Current Report on Form 8-K/A filed on
December 7, 2004 (File No. 000-49799)).

Old Mill Corporate Center Fifth Amendment to the Lease Agreement dated March 6, 2014 by
and between Old Mill Corporate Center III, LLC, other related parties and Overstock.com, Inc.
(incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on March 11,
2014 (File No. 000-49799)).

Colocation Center Agreement dated as of December 1, 2004 between Old Mill Technology
Center, LLC and Overstock.com, Inc. (incorporated by reference to Exhibit 99.5 to our Current
Report on Form 8-K/A filed on December 7, 2004 (File No. 000-49799)).

First Amendment to the Colocation Center Agreement dated March 6, 2014 by and between
OMTek, LLC and Overstock.com, Inc. (incorporated by reference to Exhibit 10.2 to our Current
Report on Form 8-K filed on March 11, 2014 (File No. 000-49799)).

2002 Stock Option Plan, as amended (incorporated by reference to Exhibit 99.6 to our Current
Report on Form 8-K filed May 7, 2004 (File No. 000-49799)).

2005 Equity Incentive Plan, as amended (incorporated by reference to Exhibit 10.1 to our Current
Report on Form 8-K filed on May 7, 2012 (File No. 000-49799)).

Form of Restricted Stock Unit Grant Notice and Restricted Stock Agreement under the 2005
Equity Incentive Plan (incorporated by reference to Exhibit 10.12 to our Annual Report on Form
10-K filed on February 21, 2013 (File No. 000-49799)).

78

 
 
 
 
 
 
 
Exhibits
10.15

*10.16 (a)

10.17 (a)

Industrial Net Lease dated May 1, 2013 between Overstock.com, Inc. and Landmark 4, LLC
(incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed May 17,
2013 (File No. 000-49799)).

Summary of unwritten compensation arrangements with Directors.

Description of unwritten bonus pool plan adopted January 28, 2014 (incorporated by reference to

10.18 (a)

Description of unwritten bonus pool plan adopted February 5, 2015 (incorporated by reference to

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

Purchase and Sale Agreement dated May 5, 2014 between O.Com Land LLC, Gardner Bingham
Junction Holdings, L.C. and Arbor Bingham Junction Holdings, L.C. (incorporated by reference
to Exhibit 10.1 to our Current Report on Form 8-K filed on May 7, 2014 (File No. 000-49799)).

First Amendment dated July 29, 2014 to Purchase and Sale Agreement dated May 5, 2014
between O.Com Land LLC, Gardner Bingham Junction Holdings, L.C. and Arbor Bingham
Junction Holdings, L.C. (incorporated by reference to Exhibit 10.1 to our Current Report on
Form 8-K filed on August 6, 2014 (File No. 000-49799)).

Second Amendment dated September 3, 2014 to Purchase and Sale Agreement dated May 5,
2014 between O.Com Land LLC, Gardner Bingham Junction Holdings, L.C. and Arbor Bingham
Junction Holdings, L.C. (incorporated by reference to Exhibit 10.1 to our Current Report on
Form 8-K filed on September 8, 2014 (File No. 000-49799)).

Project Management Agreement dated May 5, 2014 between O.Com Land LLC and Gardner
CMS, L.C. (incorporated by reference to Exhibit 10.2 to our Report on Current Form 8-K filed
on May 7, 2014 (File No. 000-49799)).

Purchase and Sale Agreement dated September 17, 2014 by and between the Redevelopment
Agency of Midvale City and O.com Land LLC (incorporated by reference to Exhibit 10.1 to our
Current Report on Form 8-K filed on September 23, 2014 (File No. 000-49799)).

Loan Agreement dated as of October 24, 2014 by and between Overstock.com, Inc., O.com
Land, LLC, U.S. Bank National Association and the other Banks party thereto from time to time
(the “Loan Agreement”) (incorporated by reference to Exhibit 10.1 to our Current Report on
Form 8-K filed on October 28, 2014 (File No. 000-49799)).

Revolving Note dated October 24, 2014 made by Overstock.com, Inc. to U.S. Bank pursuant to
the Loan Agreement (incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-
K filed on October 28, 2014 (File No. 000-49799)).

Revolving Note dated October 24, 2014 made by Overstock.com, Inc. to Compass Bank pursuant
to the Loan Agreement (incorporated by reference to Exhibit 10.3 to our Current Report on Form
8-K filed on October 28, 2014 (File No. 000-49799)).

Swing Line Note dated October 24, 2014 made by Overstock.com, Inc. to U.S. Bank National
Association as Swing Line Bank pursuant to the Loan Agreement (incorporated by reference to
Exhibit 10.4 to our Current Report on Form 8-K filed on October 28, 2014 (File No.
000-49799)).

Construction Note dated October 24, 2014 made by O.com Land, LLC to U.S. Bank pursuant to
the Loan Agreement (incorporated by reference to Exhibit 10.5 to our Current Report on Form 8-
K filed on October 28, 2014 (File No. 000-49799)).

Construction Note dated October 24, 2014 made by O.com Land, LLC to Compass Bank
pursuant to the Loan Agreement (incorporated by reference to Exhibit 10.6 to our Current Report
on Form 8-K filed on October 28, 2014 (File No. 000-49799)).

Form of Term Note to be made by O.com Land, LLC pursuant to the Loan Agreement
(incorporated by reference to Exhibit 10.7 to our Current Report on Form 8-K filed on October
28, 2014 (File No. 000-49799)).

79

 
 
 
 
 
 
 
 
 
Exhibits
10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

10.40

10.41

10.42

10.43

Security Agreement dated October 24, 2014 between Overstock.com, Inc. and U.S. Bank
National Association, as Administrative Bank for the Banks party to the Loan Agreement from
time to time (incorporated by reference to Exhibit 10.8 to our Current Report on Form 8-K filed
on October 28, 2014 (File No. 000-49799)).

Deed of Trust, Assignment of Rents, Security Agreement and Financing Statement dated October
24, 2014, made by O.com Land, LLC to First American Title Insurance Company, as trustee, and
U.S. Bank National Association, as Administrative Bank for the Banks party to the Loan
Agreement from time to time (incorporated by reference to Exhibit 10.9 to our Current Report on

Assignment of Construction and Development Documents dated October 24, 2014, made by
O.com Land, LLC in favor of U.S. Bank National Association, as Administrative Bank for the
Banks party to the Loan Agreement from time to time (incorporated by reference to Exhibit 10.10
to our Current Report on Form 8-K filed on October 28, 2014 (File No. 000-49799)).

Assignment of Project Management Agreement dated October 24, 2014, made by O.com Land,
LLC to U.S. Bank National Association, as Administrative Bank for the Banks party to the Loan
Agreement from time to time and acknowledged and consented to by Gardner CMS, L.C., as
project manager (incorporated by reference to Exhibit 10.11 to our Current Report on Form 8-K
filed on October 28, 2014 (File No. 000-49799)).

Repayment and Completion Guaranty dated October 24, 2014, made by Overstock.com, Inc. in
favor of U.S. Bank National Association, as Administrative Bank for the Banks party to the Loan
Agreement from time to time (incorporated by reference to Exhibit 10.12 to our Current Report
on Form 8-K filed on October 28, 2014 (File No. 000-49799)).

Environmental Indemnity Agreement dated October 24, 2014, made by O.com Land, LLC and
Overstock.com, Inc. in favor of U.S. Bank National Association, as Administrative Bank for the
Banks party to the Loan Agreement from time to time (incorporated by reference to Exhibit 10.13
to our Current Report on Form 8-K filed on October 28, 2014 (File No. 000-49799)).

ISDA Master Agreement and Schedule entered into on October 24, 2014 but dated as of August
26, 2014 between U.S. Bank National Association and O.com Land, LLC (the “Master
Agreement”), (incorporated by reference to Exhibit 10.14 to our Current Report on Form 8-K
filed on October 28, 2014 (File No. 000-49799)).

ISDA Master Agreement and Schedule dated as of October 27, 2014 between Compass Bank and
O.com Land, LLC (the “Master Agreement”), (incorporated by reference to Exhibit 10.15 to our
Current Report on Form 8-K filed on October 28, 2014 (File No. 000-49799)).

Unlimited Continuing Guaranty (Swap Transactions) entered into on October 24, 2014 but dated
as of October 22, 2014 made by Overstock.com, Inc. to U.S. Bank National Association

28, 2014 (File No. 000-49799)).

Confirmation of swap transaction dated October 24, 2014 from U.S. Bank National Association
to O.com Land, LLC (incorporated by reference to Exhibit 10.17 to our Current Report on Form
8-K filed on October 28, 2014 (File No. 000-49799)).

Confirmation of swap transaction dated October 27, 2014 from Compass Bank to O.com Land,

October 28, 2014 (File No. 000-49799)).

Lease Agreement dated October 24, 2014 between O.com Land, LLC and Overstock.com Inc.
(incorporated by reference to Exhibit 10.19 to our Current Report on Form 8-K filed on October
28, 2014 (File No. 000-49799)).

Construction Agreement, dated as of October 13, 2014 by and between O.Com Land, LLC and
Okland Construction Company Inc. but executed on October 14, 2014  (incorporated by
reference to Exhibit 10.1 to our Current Report on Form 8-K filed on October 20, 2014 (File No.
000-49799)).

80

 
 
 
 
Exhibits

10.44

10.45

10.46

10.47

10.48

10.49

*21

*23

24

*31.1

*31.2

*32.1

*32.2

101(b)

First Amendment to Construction Agreement dated July 31, 2015, by and between O.com Land,
LLC and Okland Construction Company Inc. (incorporated by reference to exhibit 10.2 to our
report on Form 8-K filed August 4, 2015 (File No. 000-49799)).

Cryptodebt and Note Purchase Agreement dated July 31, 2015 among Overstock.com, Inc.,
Medici, Inc. and FNY Managed Accounts LLC (incorporated by reference to exhibit 10.1 to our
report on Form 8-K filed August 5, 2015 (File No. 000-49799)).

Promissory Note dated July 31, 2015, made by FNY Managed Accounts LLC in favor of
Overstock.com, Inc. (incorporated by reference to exhibit 10.2 to our report on Form 8-K filed
August 5, 2015 (File No. 000-49799)).

Master Lease Agreement dated as of November 6, 2015 with U.S. Bank Equipment Finance, a
division of U.S. Bank National Association but delivered and effective November 23, 2015
(incorporated by reference to exhibit 10.1 to our report on Form 8-K filed November 25, 2015
(File No. 000-49799)).

Schedule to Master Lease Agreement dated as of November 16, 2015 but delivered and effective
November 23, 2015 (incorporated by reference to exhibit 10.2 to our report on Form 8-K filed
November 25, 2015 (File No. 000-49799)).

Settlement Agreement dated as of January 26, 2016 with, among other parties, Merrill Lynch,
Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corporation
(incorporated by reference to exhibit 10.1 to our report on Form 8-K filed February 3, 2016 (File
No. 000-49799)).

Subsidiaries of the Registrant

Consent of Independent Registered Public Accounting Firm

Powers of Attorney (see signature page)

Exhibit 31 Certification of Principal Executive Officer

Exhibit 31 Certification of Principal Financial Officer

Section 1350 Certification of Principal Executive Officer

Section 1350 Certification of Principal Financial Officer

Attached as Exhibit 101 to this report are the following documents formatted in XBRL
(Extensible Business Reporting Language): (i) Consolidated Balance Sheets at December 31,
2015 and 2014; (ii) Consolidated Statements of Income for the years ended December 31, 2015,
2014, and 2013; (iii) Consolidated Statements of Comprehensive Income for the years ended
December 31, 2015, 2014, and 2013; (iv) Consolidated Statements of Changes in Stockholder's
Equity for the years ended December 31, 2015, 2014, and 2013; (v) Consolidated Statements of
Cash Flows for the years ended December 31, 2015, 2014, and 2013; and (vi) Notes to
Consolidated Financial Statements.

___________________________________________

(a)  Management contract or compensatory plan or arrangement.
(b)  Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration 

statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities 
Act of 1934 and otherwise are not subject to liability under these sections.

* Filed herewith.
** Schedules have been omitted pursuant to Item 601(b)(2) of Regulation S-K. A copy of any omitted schedule will be 

furnished supplementally to the Securities and Exchange Commission upon request.

81

 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on March 8, 2016.

SIGNATURES

OVERSTOCK.COM, INC.
By:

/s/ PATRICK M. BYRNE
Patrick M. Byrne
Chief Executive Officer
(Principal Executive Officer)

________________________________________________________________________________________________________________________

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by 

the following persons on behalf of the registrant and in the capacities and on the dates indicated.

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and 

appoints each of Patrick M. Byrne and Robert P. Hughes, his or her attorneys-in-fact, each with the power of substitution, for 
him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K and to file the same, with 
exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying 
and conforming all that said attorney-in-fact, or his or their substitute or substitutes, may do or cause to be done by virtue 
hereof.

Signature

Title

Date

/s/ PATRICK M. BYRNE
Patrick M. Byrne

Chief Executive Officer and Director
(Principal Executive Officer)

March 8, 2016

/s/ JONATHAN E. JOHNSON III
Jonathan E. Johnson III

Chairman of the Board

March 8, 2016

/s/ STORMY D. SIMON
Stormy D. Simon

/s/ ROBERT P. HUGHES
Robert P. Hughes

/s/ ALLISON H. ABRAHAM
Allison H. Abraham

/s/ BARCLAY F. CORBUS
Barclay F. Corbus

/s/ KIRTHI KALYANAM
Kirthi Kalyanam

/s/ SAMUEL A. MITCHELL
Samuel A. Mitchell

/s/ JOSEPH J. TABACCO, JR.
Joseph J. Tabacco, Jr.

President and Director

March 8, 2016

Senior Vice President, Finance and Risk
Management (Principal Financial Officer
and Principal Accounting Officer)

Director

Director

Director

Director

Director

82

March 8, 2016

March 8, 2016

March 8, 2016

March 8, 2016

March 8, 2016

March 8, 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Overstock.com, Inc.:

We have audited the accompanying consolidated balance sheets of Overstock.com, Inc. and subsidiaries as of 

December 31, 2015 and 2014, and the related consolidated statements of income, comprehensive income, changes in 
stockholders' equity, and cash flows for each of the years in the three-year period ended December 31, 2015. In connection with 
our audits of the consolidated financial statements, we also have audited financial statement schedule II. These consolidated 
financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is 
to express an opinion on these consolidated financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 

(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the 
financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that 
our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Overstock.com, Inc. and subsidiaries as of December 31, 2015 and 2014, and the results of their operations 
and their cash flows for each of the years in the three-year period ended December 31, 2015, in conformity with U.S. generally 
accepted accounting principles. Also in our opinion, the related financial statement schedule, when considered in relation to the 
basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth 
therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 

States), Overstock.com, Inc.'s internal control over financial reporting as of December 31, 2015, based on criteria established in 
Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (COSO), and our report dated March 8, 2016 expressed an unqualified opinion on the effectiveness of the 
Company's internal control over financial reporting.

/s/ KPMG LLP

Salt Lake City, Utah
March 8, 2016 

83

 
 
 
 
Overstock.com, Inc.
Consolidated Balance Sheets
(in thousands)

Assets

December 31,
2015

December 31,
2014

Current assets:

Cash and cash equivalents
Restricted cash
Accounts receivable, net
Inventories, net
Prepaid inventories, net
Deferred tax assets, net
Prepaids and other current assets

Total current assets

Fixed assets, net
Precious metals
Deferred tax assets, net
Intangible assets, net
Goodwill
Other long-term assets
Total assets

Liabilities and Stockholders’ Equity

Current liabilities:
Accounts payable
Accrued liabilities
Deferred revenue
Finance obligations, current
Other current liabilities

Total current liabilities

Long-term debt
Finance obligations, non-current
Other long-term liabilities
Total liabilities

Commitments and contingencies (Note 12)
Stockholders’ equity:

Preferred stock, $0.0001 par value:

Authorized shares - 5,000
Issued and outstanding shares - none

Common stock, $0.0001 par value
Authorized shares - 100,000
Issued shares - 27,634 and 27,241
Outstanding shares - 25,234 and 24,037

Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive loss
Treasury stock:

Shares at cost - 2,400 and 3,204
Equity attributable to stockholders of Overstock.com, Inc.

Equity attributable to noncontrolling interests

Total equity

Total liabilities and stockholders’ equity

$

$

$

$

$

$

$

170,262
430
16,128
20,042
1,311
26,305
13,985
248,463
93,696
9,722
37,891
14,656
15,387
9,314
429,129

122,705
83,387
50,944
1,059
676
258,771
9,488
4,535
6,974
279,768

181,641
580
18,963
26,208
3,214
14,835
12,621
258,062
52,071
10,905
50,331
235
2,784
2,477
376,865

112,787
81,564
48,451
—
—
242,802
—
—
4,843
247,645

—

—

3
370,047
(166,420)
(1,430)

(51,747)
150,453
(1,092)
149,361
429,129

$

2
366,252
(153,864)
(621)

(82,531)
129,238
(18)
129,220
376,865

See accompanying notes to consolidated financial statements.

84

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overstock.com, Inc.
Consolidated Statements of Income
(in thousands, except per share data)

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct(1)

Partner and other

Total cost of goods sold

Gross profit

Operating expenses:

Sales and marketing(1)

Technology(1)

General and administrative(1)

Restructuring

Total operating expenses

Operating (loss) income

Interest income

Interest expense

Other income (expense), net

Income before income taxes

Provision (benefit) for income taxes

Consolidated net income

Less: Net loss attributable to noncontrolling interests

Net income attributable to stockholders of Overstock.com, Inc.

Net income per common share—basic:

Net income attributable to common shares—basic

Weighted average common shares outstanding—basic

Net income per common share—diluted:

Net income attributable to common shares—diluted

Weighted average common shares outstanding—diluted
____________________________________________________________

(1) Includes stock-based compensation as follows (Note 15):

 Cost of goods sold — direct

 Sales and marketing

 Technology

 General and administrative

 Total

Year ended  
 December 31,

2015

2014

2013

$

137,783

$

147,460

$

156,032

1,520,055

1,657,838

1,349,643

1,497,103

1,148,185

1,304,217

128,077

1,225,107

1,353,184

304,654

129,253

1,088,791

1,218,044

279,059

136,282

920,275

1,056,557

247,660

124,468

98,533

82,187

—

305,188
(534)
155
(140)
3,634

3,115

1,895

1,220
(1,226)
2,446

0.10

24,612

$

$

$

109,461

86,258

71,777
(360)
267,136

11,923

152
(39)
1,169

13,205

4,404

8,801
(53)
8,854

0.37

23,999

$

$

$

0.10

$

0.36

$

24,703

24,317

91,609

71,788

68,169
(471)
231,095

16,565

127
(113)
(235)
16,344
(68,034)
84,378

—

84,378

3.56

23,714

3.47

24,294

179

217

646

2,484
3,526

$

$

181

336

751

2,767
4,035

$

$

154

167

352

2,578
3,251

$

$

$

$

$

$

See accompanying notes to consolidated financial statements.

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overstock.com, Inc.
Consolidated Statements of Comprehensive Income
(in thousands)

Consolidated net income

Other comprehensive loss:

Unrealized loss on cash flow hedges, net of benefit for taxes of $513, $387,
and $0

Other comprehensive loss

Comprehensive income

Less: Comprehensive loss attributable to noncontrolling interests

Comprehensive income attributable to stockholders of Overstock.com, Inc.

Year ended  
 December 31,

2015

2014

2013

$

1,220

$

8,801

$

84,378

(809)
(809)
411
(1,226)
1,637

$

$

$

$

(621)
(621)
8,180
(53)
8,233

$

$

—

—

84,378

—

84,378

See accompanying notes to consolidated financial statements.

86

 
 
 
Overstock.com, Inc.
Consolidated Statements of Changes in Stockholders’ Equity
(in thousands, except per share data)

Equity attributable to stockholders of Overstock.com, Inc.

Number of common shares issued
Balance at beginning of year

Common stock issued upon vesting of restricted stock
Exercise of stock options

Balance at end of year

Number of treasury stock shares
Balance at beginning of year
Issuance of treasury stock
Purchases of treasury stock

Balance at end of year

Total number of outstanding shares

Common stock

Additional paid-in capital

Balance at beginning of year

Stock-based compensation to employees and directors
Exercise of stock options

Balance at end of year

Accumulated deficit

Balance at beginning of year

Net income attributable to stockholders of Overstock.com, Inc.
Deficiency in cost of treasury stock issued

Balance at end of year

Accumulated other comprehensive loss

Balance at beginning of year

Net other comprehensive loss

Balance at end of year

Treasury stock

Balance at beginning of year
Issuance of treasury stock
Purchases of treasury stock

Balance at end of year

Total equity attributable to stockholders of Overstock.com, Inc.

Equity attributable to noncontrolling interests

Balance at beginning of year

Net loss attributable to noncontrolling interests
Paid-in capital attributable to noncontrolling interests

Total equity attributable to noncontrolling interests

Total equity

Year ended  
 December 31,

2015

2014

2013

27,241
377
16
27,634

3,204
(908)
104
2,400
25,234

26,909
302
30
27,241

3,124
—
80
3,204
24,037

26,481
339
89
26,909

3,030
—
94
3,124
23,785

3

$

2

$

2

366,252
3,526
269
370,047

$

$

361,706
4,035
511
366,252

$

$

356,895
3,251
1,560
361,706

(153,864) $
2,446
(15,002)
(166,420) $

(162,718) $
8,854
—

(153,864) $

(247,096)
84,378
—
(162,718)

(621) $
(809)
(1,430) $

— $

(621)
(621) $

—
—
—

(82,531) $
33,151
(2,367)
(51,747)
150,453

$

(80,230) $
—
(2,301)
(82,531)
129,238

$

(78,839)
—
(1,391)
(80,230)
118,760

(18) $

(1,226)
152
(1,092) $

— $
(53)
35
(18) $

—
—
—
—

149,361

$

129,220

$

118,760

$

$

$

$

$

$

$

$

$

$

$

$

See accompanying notes to consolidated financial statements.

87

 
 
 
 
 
Overstock.com, Inc.
Consolidated Statements of Cash Flows
(in thousands)

Year ended December 31,
2014

2013

2015

$

1,220

$

8,801

$

84,378

Cash flows from operating activities:

Consolidated net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation of fixed assets
Amortization of intangible assets
Stock-based compensation to employees and directors
Deferred income taxes
Amortization of debt issuance costs
Loss on investment in precious metals
Loss on investment in cryptocurrency
Restructuring reversals
Ineffective portion of loss on cash flow hedge
Termination costs of cryptobond financing
Other
Changes in operating assets and liabilities, net of acquisitions:

Restricted cash
Accounts receivable, net
Inventories, net
Prepaid inventories, net
Prepaids and other current assets
Other long-term assets, net
Accounts payable
Accrued liabilities
Deferred revenue
Other long-term liabilities

Net cash provided by operating activities

Cash flows from investing activities:
Purchases of marketable securities
Sales of marketable securities
Purchases of intangible assets
Investment in precious metals
Investment in cryptocurrency
Equity method investment
Disbursements for note receivable
Cost method investments
Acquisitions of businesses, net of cash acquired
Expenditures for fixed assets, including internal-use software and website development
Proceeds from sale of fixed assets

Net cash used in investing activities

Cash flows from financing activities:
Payments on capital lease obligations
Paydown on direct financing arrangement
Payments on finance obligations
Payments on interest swap
Proceeds from finance obligations
Proceeds from short-term debt
Payments on short-term debt
Proceeds from long-term debt
Change in restricted cash
Proceeds from exercise of stock options
Purchase of treasury stock
Payment of debt issuance costs

Net cash provided by (used in) financing activities

Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents, beginning of year
Cash and cash equivalents, end of year

$

Continued on the following page

88

23,516
1,581
3,526
1,483
21
1,183
152
—
124
850
9

—
3,463
6,166
1,903
(1,338)
66
10,482
(4,153)
2,493
1,769
54,516

(14)
35
(225)
—
—
(152)
(5,000)
(7,000)
(10,601)
(59,513)
39
(82,431)

(362)
(309)
(104)
(57)
5,698
5,500
(750)
9,488
150
270
(2,367)
(621)
16,536
(11,379)
181,641
170,262

$

17,961
103
4,035
3,741
—
1,269
8
(360)
—
—
(16)

1,000
(2,916)
835
(1,410)
(1,455)
26
21,652
15,607
11,130
823
80,834

(23)
77
(135)
(2,496)
(300)
(250)
—
—
—
(41,346)
43
(44,430)

(325)
(282)
—
—
—
—
—
—
—
511
(2,301)
(1,031)
(3,428)
32,976
148,665
181,641

$

14,433
89
3,251
(68,520)
—
1,457
—
(471)
—
—
(15)

200
3,226
(579)
108
(536)
2
28,180
17,959
(1,090)
1,573
83,645

(132)
292
(13)
(8,080)
—
—
—
—
—
(18,067)
—
(26,000)

(2,563)
(258)
—
—
—
—
—
—
125
1,560
(1,391)
—
(2,527)
55,118
93,547
148,665

 
 
 
 
 
 
 
 
 
Overstock.com, Inc.
Consolidated Statements of Cash Flows
(Continued)
(in thousands)

Supplemental disclosures of cash flow information:
Cash paid during the period:

Interest paid
Taxes paid

Non-cash investing and financing activities:

Fixed assets, including internal-use software and website development, costs financed
through accounts payable and accrued liabilities

Equipment acquired under capital lease obligations
Capitalized interest cost
Acquisition of businesses through stock issuance
Change in value of cash flow hedge

Year ended December 31,

2015

2014

2013

$

$

$

$

224
273

6,290
362
157
18,149
1,265

$

$

47
76

1,410
325
26
—
1,008

71
546

219
2,563
—
—
—

 See accompanying notes to consolidated financial statements.

89

 
 
 
 
 
 
 
 
 
 
 
Overstock.com, Inc.
Notes to Consolidated Financial Statements

1. BASIS OF PRESENTATION

Business and organization

As used herein, "Overstock," "Overstock.com," "O.co," "we," "our" and similar terms include Overstock.com, Inc. and 

our majority-owned subsidiaries, unless the context indicates otherwise. We were formed on May 5, 1997 as D2-Discounts 
Direct, a limited liability company. On December 30, 1998, we were reorganized as a C Corporation in the State of Utah and 
reincorporated in Delaware in May 2002. On October 25, 1999, we changed our name to Overstock.com, Inc.

We are an online retailer offering a broad range of price-competitive brand name, non-brand name and closeout 

products, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer 
accessories, health and beauty products, electronics and computers, and sporting goods, among other products. We also sell 
hundreds of thousands of best seller and current run books, magazines, CDs, DVDs and video games (“BMMG”). We sell these 
products and services through our Internet websites located at www.overstock.com, www.o.co and www.o.biz (referred to 
collectively as the “Website”). Although our three websites are located at different domain addresses, the technology and 
equipment and processes supporting the Website and the process of order fulfillment described herein are the same for all three 
websites. 

Basis of presentation 

We have prepared the accompanying consolidated financial statements pursuant to generally accepted accounting 

principles in the United States ("GAAP"). Preparing financial statements requires us to make estimates and assumptions that 
affect the amounts that are reported in the consolidated financial statements and accompanying disclosures. Although these 
estimates are based on our best knowledge of current events and actions that we may undertake in the future, our actual results 
may be different from our estimates. The results of operations presented herein are not necessarily indicative of our results for 
any future period.

For purposes of comparability, we reclassified certain immaterial amounts in the prior periods presented to conform 

with the current year presentation.

2. ACCOUNTING POLICIES

Principles of consolidation

The accompanying consolidated financial statements include our accounts and the accounts of our wholly-owned and 

majority-owned subsidiaries. All intercompany account balances and transactions have been eliminated in consolidation.

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires estimates 

and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of 
contingent liabilities in the consolidated financial statements and accompanying notes. Estimates are used for, but not limited 
to, investment valuation, receivables valuation, valuation of derivative financial instruments, revenue recognition, sales returns, 
incentive discount offers, inventory valuation, depreciable lives of fixed assets and internally-developed software, goodwill 
valuation, intangible asset valuation, income taxes, stock-based compensation, performance-based compensation, and 
contingencies. We also used estimates in our valuation of recently acquired intangible assets. Actual results could differ 
materially from these estimates.

Cash equivalents

We classify all highly liquid instruments, including instruments with a remaining maturity of three months or less at 
the time of purchase, as cash equivalents. Cash equivalents were $28.1 million and $135.1 million at December 31, 2015 and 
2014, respectively.

90

  
 
 
 
 
 
 
 
 
Restricted cash

We consider cash that is legally restricted and cash that is held as a compensating balance for letter of credit 

arrangements as restricted cash. 

Fair value of financial instruments

We account for our assets and liabilities using a hierarchy of valuation techniques based on whether the inputs to those 
valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, 
while unobservable inputs reflect our market assumptions. These two types of inputs have created the fair-value hierarchy 
below. This hierarchy requires us to minimize the use of unobservable inputs and to use observable market data, if available, 
when determining fair value.

•  Level 1—Quoted prices for identical instruments in active markets; 
•  Level 2—Quoted prices for similar instruments in active markets, quoted prices for identical or similar 

instruments in markets that are not active, and model-derived valuations in which all significant inputs and 
significant value drivers are observable in active markets; and

•  Level 3—Valuations derived from valuation techniques in which one or more significant inputs or significant 

value drivers are unobservable.

Under GAAP, certain assets and liabilities are required to be recorded at fair value on a recurring basis. Our assets and 

liabilities that are adjusted to fair value on a recurring basis are investments in money market mutual funds, trading securities, 
derivative instruments, and deferred compensation liabilities.

The fair values of our investments in money market mutual funds, trading securities, and deferred compensation 

liabilities are determined using quoted market prices from daily exchange traded markets on the closing price as of the balance 
sheet date and are classified as Level 1. The fair values of our derivative instruments are determined using standard valuation 
models. The significant inputs used in these models are readily available in public markets, or can be derived from observable 
market transactions, and therefore have been classified as Level 2. Inputs used in these standard valuation models for derivative 
instruments include the applicable forward rates, interest rates and discount rates. Included in the fair value of derivative 
instruments is an adjustment for nonperformance risk. The adjustment for nonperformance risk did not have a significant 
impact on the estimated fair value of our derivative instruments. For additional disclosures related to our derivative instruments, 
see Derivative financial instruments below.

The following tables summarize our assets and liabilities measured at fair value on a recurring basis using the 

following levels of inputs as of December 31, 2015 and December 31, 2014 as indicated (in thousands): 

Assets:

Cash equivalents - Money market mutual funds
Trading securities held in a “rabbi trust” (1)

Total assets

Liabilities:

Derivatives (2)
Deferred compensation accrual “rabbi trust” (3)

Total liabilities

Fair Value Measurements at December 31, 2015:

Total

Level 1

Level 2

Level 3

$

$

$

$

28,102
68
28,170

2,356
70
2,426

$

$

$

$

28,102
68
28,170

$

$

— $
—
— $

— $
70
70

$

2,356
—
2,356

$

$

—
—
—

—
—
—

91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Assets:

Cash equivalents - Money market mutual funds
Trading securities held in a “rabbi trust” (1)

Total assets

Liabilities:

Derivatives (2)
Deferred compensation accrual “rabbi trust” (3)

Total liabilities

 ___________________________________________

Fair Value Measurements at December 31, 2014:

Total

Level 1

Level 2

Level 3

$

$

$

$

135,092
90
135,182

1,008
94
1,102

$

$

$

$

135,092
90
135,182

$

$

— $
—
— $

— $
94
94

$

1,008
—
1,008

$

$

—
—
—

—
—
—

(1)   — Trading securities held in a rabbi trust are included in Other current and Other long-term assets in the 

consolidated balance sheets.

(2)  — Derivative financial instruments are included in Other current and Other long-term liabilities in the 

consolidated balance sheets.

(3)  — Non qualified deferred compensation in a rabbi trust is included in Accrued liabilities and Other long-term 

liabilities in the consolidated balance sheets.

Our other financial instruments, including cash, restricted cash, accounts receivable, accounts payable, accrued 

liabilities and notes payable are carried at cost, which approximates their fair value because of the short-term maturity of these 
instruments.

Restricted investments

We have a Non-Qualified Deferred Compensation Plan (the “NQDC Plan”) for senior management. Deferred 
compensation amounts are invested in mutual funds held in a “rabbi trust” and are restricted for payment to the participants of 
the NQDC Plan. We account for our investments held in the trust in accordance with Accounting Standards Codification 
(“ASC”) No. 320 “Investments — Debt and Equity Securities.” The investments held in the trust are classified as trading 
securities. The fair value of the investments held in the trust totaled $68,000 at December 31, 2015 and are included in Other 
current and Other long-term assets in the consolidated balance sheets. Our gains and losses on these investments were 
immaterial for the years ended December 31, 2015 and 2014.

Accounts receivable

Accounts receivable consist primarily of trade amounts due from customers in the United States and from uncleared 

credit card transactions at period end. Accounts receivable are recorded at invoiced amounts and do not bear interest.

Allowance for doubtful accounts

From time to time, we grant credit to some of our business customers on normal credit terms (typically 30 days). We 
perform credit evaluations of our business customers’ financial condition and payment history and maintain an allowance for 
doubtful accounts receivable based upon our historical collection experience and expected collectability of accounts receivable. 
The allowance for doubtful accounts receivable was $465,000 and $511,000 at December 31, 2015 and 2014, respectively.

Concentration of credit risk

Cash equivalents include short-term, highly liquid instruments with maturities at date of purchase of three months or 
less. At December 31, 2015 and 2014, two banks held the majority of our cash and cash equivalents. We do not believe that, as 
a result of this concentration, we are subject to any unusual financial risk beyond the normal risk associated with commercial 
banking relationships.

Financial instruments that potentially subject us to significant concentrations of credit risk consist primarily of cash 

equivalents and receivables. We invest our cash primarily in money market securities which are uninsured.

Valuation of inventories

92

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inventories, consisting of merchandise purchased for resale, are accounted for using a standard costing system which 

approximates the first-in-first-out (“FIFO”) method of accounting, and are valued at the lower of cost or market. We write down 
our inventory for estimated obsolescence and to lower of cost or market value based upon assumptions about future demand 
and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory 
write-downs may be required. Once established, the original cost of the inventory less the related inventory allowance 
represents the new cost basis of such products. Reversal of the allowance is recognized only when the related inventory has 
been sold or scrapped.

Prepaid inventories, net

Prepaid inventories, net represent inventories paid for in advance of receipt. 

Prepaids and other current assets

Prepaids and other current assets represent expenses paid prior to receipt of the related goods or services, including 

advertising, license fees, maintenance, packaging, insurance, and other miscellaneous costs. 

Fixed assets

Fixed assets, which include assets such as technology infrastructure, internal-use software, website development, 

furniture and fixtures and leasehold improvements, are recorded at cost and depreciated using the straight-line method over the 
estimated useful lives of the related assets or the term of the related capital lease, whichever is shorter, as follows: 

Computer software
Computer hardware
Furniture and equipment

Life
(years)
2-4
3-4
3-5

Leasehold improvements are amortized over the shorter of the term of the related leases or estimated useful lives.

Depreciation expense is classified within the corresponding operating expense categories on the consolidated 

statements of income as follows (in thousands): 

Cost of goods sold - direct

Technology

General and administrative

Total depreciation, including internal-use software and website development

Capitalized interest

Year ended  
 December 31,

2015

2014

2013

$

$

283

$

282

$

22,126

1,107

16,651

1,028

380

12,917

1,136

23,516

$

17,961

$

14,433

We capitalize interest cost incurred on debt during the construction of major projects. Capitalized interest for the years 

ended December 31, 2015 and 2014 were $157,000 and $26,000. 

Internal-use software and website development

Included in fixed assets is the capitalized cost of internal-use software and website development, including software 

used to upgrade and enhance our Website and processes supporting our business. We capitalize costs incurred during the 
application development stage of internal-use software and amortize these costs over the estimated useful life of two to three 
years. Costs incurred related to design or maintenance of internal-use software are expensed as incurred.

During the years ended December 31, 2015 and 2014, we capitalized $18.1 million and $13.9 million, respectively, of 

costs associated with internal-use software and website development, both developed internally and acquired externally. 
Depreciation of costs associated with internal-use software and website development was $14.4 million and $10.8 million for 
those respective periods. 

93

 
 
 
 
 
 
 
 
 
 
 
Cost and equity method investments

At December 31, 2015, we held noncontrolling interests (less than 20%) in three privately held entities. The total 

aggregate amount of our three investments was $7.0 million and the investments are recognized as cost method investments 
included in Other long-term assets in our consolidated balance sheets. Earnings from the investments are recognized to the 
extent of dividends received, and we will recognize subsequent impairments to the investment if they are other than temporary. 
We review these investments individually for impairment by evaluating if events or circumstances have occurred that may have 
a significant adverse effect on their fair value. If such events or circumstances have occurred, we will then estimate the fair 
value of the investment and determine if any decline in the fair value of the investment below its carrying value is other-than-
temporary. At December 31, 2015, the carrying amount of the investments was $7.0 million. We recognized no impairment 
losses during the years ended December 31, 2015 and 2014.

During 2014, we formed Medici Inc., doing business as tØ.com, to develop fintech and crypto software products and 
intellectual property including proprietary blockchain software and other future businesses, and own the fintech and software, 
which we refer to collectively as the tØ technology or the tØ software. Also during 2014, we acquired a 24.9% interest in Pro 
Securities LLC, a broker-dealer operating a registered alternative trading system or ATS, which we subsequently contributed to 
Medici in connection with its efforts to develop the tØ technology. The initial purchase price for the investment was $250,000 
and is accounted for as an equity method investment included in Other long-term assets in our consolidated balance sheets.

At December 31, 2015, the difference between the carrying value of our investment in Pro Securities and the amount 
of underlying equity in net assets of the investee was not significant. Our proportionate share of the net income or loss of our 
equity method investee for the years ended December 31, 2015 and 2014 was not significant. When we record our 
proportionate share of net income, it increases income (or decreases loss) in our consolidated statements of income and our 
carrying value in that investment. Conversely, when we record our proportionate share of a net loss, it decreases income (or 
increases loss) in our consolidated statements of income and our carrying value in that investment. 

tØ.com has licensed tØ technology on a non-exclusive basis to Pro Securities LLC. tØ.com is an entity that is 81% 

owned by us and 19% owned by current employees of Medici. This entity is included in our consolidated financial statements. 
Intercompany transactions with the entity have been eliminated and the amounts of contributions and gains or losses that are 
attributable to noncontrolling interests are disclosed in our consolidated financial statements. During the year ended 
December 31, 2015, we purchased an additional 5.9% interest in tØ.com (for a total ownership interest of 81%). During the 
year ended December 31, 2015, Medici also entered into an agreement to acquire the remaining 75.1% interest in Pro Securities 
(for a total ownership interest of 100%) as described in Note 3—Acquisitions, Goodwill, and Acquired Intangible Assets.

Leases

We account for lease agreements as either operating or capital leases depending on certain defined criteria. In certain 

of our lease agreements, we receive rent holidays and other incentives. We recognize lease costs on a straight-line basis without 
regard to deferred payment terms, such as rent holidays, that defer the commencement date of required payments. Additionally, 
tenant improvement allowances are amortized as a reduction in rent expense over the term of the lease. Leasehold 
improvements are capitalized at cost and amortized over the lesser of their expected useful life or the life of the lease, without 
assuming renewal features, if any, are exercised.

Treasury stock

We account for treasury stock under the cost method and include treasury stock as a component of stockholders’ 

equity.

Precious metals

Our precious metals consisted of $5.7 million in gold and $4.0 million in silver at December 31, 2015 and $6.3 million 

in gold and $4.6 million in silver at December 31, 2014. We store our precious metals at an off-site secure facility. Because 
these assets consist of actual precious metals, rather than financial instruments, we account for them as a cost method 
investment initially recorded at cost (including transaction fees) and then adjusted to the lower of cost or market based on an 
average unit cost. On an interim basis, we recognize decreases in the value of these assets caused by market declines. 
Subsequent increases in the value of these assets through market price recoveries during the same fiscal year are recognized in 
the later interim period, but may not exceed the total previously recognized decreases in value during the same year. Gains or 

94

 
 
 
 
 
 
 
 
losses resulting from changes in the value of our precious metal assets are recorded in Other income (expense), net in our 
consolidated statements of income. Losses on investments in precious metals were $1.2 million, $1.3 million, and $1.5 million 
for the years ended December 31, 2015, 2014 and 2013, respectively.

Goodwill

Goodwill represents the excess of the purchase price paid over the fair value of the net assets acquired in business 

combinations. For the year ended December 31, 2015, we recognized $12.6 million in goodwill related to an asset acquisition 
as described in Note 3—Acquisitions, Goodwill, and Acquired Intangible Assets.

Goodwill is not amortized but is tested for impairment at least annually. When evaluating whether goodwill is 

impaired, we make a qualitative assessment to determine if it is more likely than not that its fair value is less than its carrying 
amount. If the qualitative assessment determines that it is more likely than not that its fair value is less than its carrying amount, 
we compare the fair value of the reporting unit to which the goodwill is assigned to its carrying amount. If the carrying amount 
exceeds its fair value, then the amount of the impairment loss must be measured. The impairment loss, if any, is calculated by 
comparing the implied fair value of the goodwill to its carrying amount. In calculating the implied fair value of goodwill, the 
fair value of the reporting unit is allocated to the other assets and liabilities within the reporting unit based on estimated fair 
value. The excess of the fair value of a reporting unit over the amount allocated to its other assets and liabilities is the implied 
fair value of goodwill. An impairment loss is recognized when the carrying amount of goodwill exceeds its implied fair value.

In accordance with this guidance, we test for impairment of goodwill in the fourth quarter or when we deem that a 
triggering event has occurred. There were no impairments to goodwill recorded during the years ended December 31, 2015, 
2014 and 2013.

Intangible assets other than goodwill

We capitalize and amortize intangible assets other than goodwill over their estimated useful lives unless such lives are 
indefinite. Intangible assets other than goodwill acquired separately from third-parties are capitalized at cost while such assets 
acquired as part of a business combination are capitalized at their acquisition-date fair value. Intangible assets other than 
goodwill are amortized using the straight line method of amortization over their useful lives, with the exception of certain 
intangibles (such as acquired technology, customer relationships, and trade names) which are amortized using an accelerated 
method of amortization based on cash flows. These assets are reviewed for impairment whenever events or changes in 
circumstances indicate that their carrying amount may not be recoverable as described below under Impairment of long-lived 
assets.

During the year ended December 31, 2015, we acquired $15.8 million of intangible assets other than goodwill related 

to an asset acquisition as described in Note 3—Acquisitions, Goodwill, and Acquired Intangible Assets. Aggregate amortization 
expense for intangible assets other than goodwill was $1.6 million for the year ended December 31, 2015. Amortization 
expense for intangible assets other than goodwill was not significant for the years ended December 31, 2014 and 2013.

Intangible assets consist of the following (in thousands):

Acquired intangible assets
Intangible assets, other

Less: accumulated amortization of intangible assets
Total intangible assets, net

Impairment of long-lived assets

December 31,

2015

2014

$

$

15,776
1,355
17,131
(2,475)
14,656

$

$

—
1,130
1,130
(895)
235

We review property and equipment and other long-lived assets, including intangible assets other than goodwill,

for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset group may not be 
recoverable. Recoverability is measured by comparison of the assets’ carrying amount to future undiscounted net cash flows the 
asset group is expected to generate. Cash flow forecasts are based on trends of historical performance and management’s 
estimate of future performance, giving consideration to existing and anticipated competitive and economic conditions. If such 
asset group is considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying 

95

 
 
 
 
 
 
amount of the assets exceeds their fair values. There were no impairments to long-lived assets recorded during the years ended 
December 31, 2015, 2014 and 2013.

Cryptocurrency holdings

We hold cryptocurrency-denominated assets such as bitcoin and we include them in other current assets in our 

Consolidated Balance Sheets. Cryptocurrency-denominated assets were $226,000 and $340,000 at December 31, 2015 and 
2014, respectively, and are recorded at the lower of cost or market based on an average unit cost. On an interim basis, we 
recognize decreases in the value of these assets caused by market declines. Subsequent increases in the value of these assets 
through market price recoveries during the same fiscal year are recognized in the later interim period, but may not exceed the 
total previously recognized decreases in value during the same year. Gains or losses resulting from changes in the value of our 
cryptocurrency assets are recorded in Other income (expense), net in our consolidated statements of income. Losses on 
cryptocurrency holdings were $152,000 and $8,000 during the years ended December 31, 2015 and 2014. 

Other long-term assets

Other long-term assets consist primarily of cost and equity method investments (see Cost and equity method 

investments above) and long-term prepaid expenses.

Derivative financial instruments

In 2014, we entered into a loan agreement in connection with the construction of our new corporate headquarters. We 
began borrowing under the facility in October 2015. Because amounts borrowed on the loan will carry a variable LIBOR-based 
interest rate, we will be affected by changes in certain market conditions. These changes in market conditions may adversely 
impact our financial performance, and as such, we use derivatives as a risk management tool to mitigate the potential impact of 
these changes. We do not enter into derivatives for speculative or trading purposes. The primary market risk we manage through 
the use of derivative instruments is interest rate risk on the amounts we expect to borrow under the loan agreement relating to 
our new headquarters. To manage that risk, we use interest rate swap agreements. An interest rate swap agreement is a contract 
between two parties to exchange cash flows based on underlying notional amounts and indices. Our interest rate swaps entitle 
us to pay amounts based on a fixed rate in exchange for receipt of amounts based on variable rates. The notional amounts under 
our hedges were $20.5 million and zero at December 31, 2015 and 2014, respectively.

Our derivatives are carried at fair value in our consolidated balance sheets in Other current and Other long-term 

liabilities on a gross basis. The accounting for gains and losses that result from changes in the fair values of derivative 
instruments depends on whether the derivatives have been designated and qualify as hedging instruments under GAAP. Our 
derivatives have been designated and qualify as cash flow hedges. We formally designated and documented, at inception, the 
financial instruments as hedges of specific underlying exposures, the risk management objectives, and the strategy for 
undertaking the hedging transactions. In addition, we formally assess, both at the inception and at least quarterly thereafter, 
whether the financial instruments used in hedging transactions are effective at offsetting changes in the cash flows of the related 
underlying exposures. To the extent that the hedges are effective, the changes in fair values of our cash flow hedges are 
recorded in Accumulated other comprehensive income. Any ineffective portion is immediately recognized into earnings.

We determine the fair values of our derivatives based on quoted market prices or using standard valuation models (see 

Fair value of financial instruments above). The notional amounts of the derivative financial instruments do not necessarily 
represent amounts exchanged by the parties and, therefore, are not a direct measure of our exposure to the financial risks 
described above. The amounts exchanged are calculated by reference to the notional amounts and by other terms of the 
derivatives, such as interest rates. 

The following table shows the effect of derivative financial instruments that were designated as accounting hedges for 

the period indicated (in thousands): 

96

 
 
 
 
 
 
 
Amount of gain
(loss) recognized
in OCI on
derivative
(effective portion)
net of tax

Location of gain
(loss) reclassified
from Accumulated
OCI into income
(effective portion)

Amount of gain
(loss) reclassified
from Accumulated
OCI into income
(effective portion)

Location of gain
(loss) recognized
in income on
derivative
(ineffective
portion)

Amount of gain
(loss) recognized in
income on
derivative
(ineffective
portion)

Cash flow hedges (1)

Year ended December 31, 2015

Interest rate swap

$

(809)

Interest expense

$

Other income
(expense)

$

—

(124)

The following table provides the outstanding notional balances and fair values of derivative financial instruments that 

were designated as accounting hedges outstanding positions for the dates indicated, and recorded gains/(losses) during the 
periods indicated (in thousands):

Cash flow hedges

Year ended December 31, 2015

Interest rate swap

Location in
balance
sheet

Current and
Other long-
term
liabilities

Expiration
date

Outstanding
notional

Fair value

Beginning
gains
(losses)

Gains
(losses)
recorded
during
period (1)

Ending
gains
(losses)

2023

$

20,466

$

(2,397) $

(1,008) $

(1,389) $

(2,397)

___________________________________________

(1)   — Gains (losses) recorded during the period are presented gross of the related tax impact.

Revenue recognition

We derive our revenue primarily from direct revenue and partner revenue from merchandise sales. We also earn 
revenue from advertising on our website and from other sources. We have organized our operations into two principal segments 
based on the primary source of revenue: direct revenue and partner revenue (see Note 20—Business Segments). 

Revenue is recognized when the following revenue recognition criteria are met: (1) persuasive evidence of an 

arrangement exists; (2) delivery has occurred or the service has been provided; (3) the selling price or fee revenue earned is 
fixed or determinable; and (4) collection of the resulting receivable is reasonably assured. Revenue related to merchandise sales 
is recognized upon delivery to our customers. As we ship high volumes of packages through multiple carriers, it is not practical 
for us to track the actual delivery date of each shipment. Therefore, we use estimates to determine which shipments are 
delivered and, therefore, recognized as revenue at the end of the period. Our delivery date estimates are based on average 
shipping transit times, which are calculated using the following factors: (i) the type of shipping carrier (as carriers have 
different in-transit times); (ii) the fulfillment source (either our warehouses, those warehouses we control, or those of our 
partners); (iii) the delivery destination; and (iv) actual transit time experience, which shows that delivery date is typically one to 
eight business days from the date of shipment. We review and update our estimates on a quarterly basis based on our actual 
transit time experience. However, actual shipping times may differ from our estimates.

We evaluate the criteria outlined in ASC Topic 605-45, Principal Agent Considerations, in determining whether it is 
appropriate to record the gross amount of product sales and related costs or the net amount earned as commissions. When we 
are the primary obligor in a transaction, are subject to inventory risk, have latitude in establishing prices and selecting suppliers, 
or have several but not all of these indicators, revenue is recorded gross. If we are not the primary obligor in the transaction and 
amounts earned are determined using a fixed percentage, revenue is recorded on a net basis. Currently, the majority of both 
direct revenue and partner revenue is recorded on a gross basis, as we are the primary obligor. We present revenue net of sales 
taxes.

We periodically provide incentive offers to our customers to encourage purchases. Such offers include current discount 

offers, such as percentage discounts off current purchases and other similar offers, which, when used by customers, are treated 
as a reduction of revenue.

Based upon our historical experience, revenue typically increases during the fourth quarter because of the holiday 

retail season.

97

 
 
 
 
 
 
 
 
Direct revenue

Direct revenue is derived from merchandise sales of our owned inventory to individual consumers and businesses. 

Direct revenue comes from merchandise sales that occur primarily through our Website, but may also occur through offline and 
other channels.

Partner and other revenue

Partner and other revenue is derived primarily from merchandise sales of inventory owned by our partners which they 

generally ship directly to our consumers and businesses. Partner and other revenue comes from merchandise sales that occur 
primarily through our Website, but may also occur through offline and other channels.

Club O loyalty program

We have a customer loyalty program called Club O Gold for which we sell annual memberships. We also introduced 

an introductory customer loyalty program called Club O Silver for customers who agree to receive promotional emails. For 
Club O Gold memberships, we record membership fees as deferred revenue and we recognize revenue ratably over the 
membership period. Both the Club O Gold and Club O Silver loyalty programs allow members to earn Club O Reward dollars 
for qualifying purchases made on our Website. We also have a co-branded credit card program (see Co-branded credit card 
revenue below for more information). Co-branded cardholders are also Club O Gold members and earn additional reward 
dollars for purchases made on our Website, and from other merchants. 

We account for these transactions as multiple element arrangements and allocate revenue to the elements using their 

relative fair values. We include the value of reward dollars earned in deferred revenue and we record it as a reduction of 
revenue at the time the reward dollars are earned.

Club O Reward dollars earned may be redeemed on future purchases made through our Website. Club O Gold 
membership reward dollars expire 90 days after the customer’s Club O Gold membership expires. Club O Silver reward dollars 
expire 90 days after they are earned if no additional qualifying purchases are made during that period. We recognize revenue for 
Club O Reward dollars when customers redeem their reward dollars as part of a purchase on our Website. When Club O 
Reward dollars expire, we recognize reward dollar breakage as Other income in our consolidated statements of income.

In instances where customers receive free Club O Reward dollars not associated with any purchases, we account for 

these transactions as sales incentives such as coupons and record a reduction of revenue at the time the reward dollars are 
redeemed.

Co-branded credit card program

We have a co-branded credit card agreement with a commercial bank for the issuance of credit cards bearing the 

Overstock.com brand, under which the bank pays us fees for new accounts and for customer usage of the cards. The agreement 
also provides for a customer loyalty program offering reward points that customers will accrue from card usage and can use to 
make purchases on our Website (see Club O loyalty program above for more information). New account fees are recognized as 
revenue on a straight-line basis over the estimated expected life of co-branded credit card customers. Credit card usage fees are 
recognized as revenues as actual credit card usage occurs.

We also have a private label credit card agreement with another commercial bank for the issuance of credit cards 

bearing our brand, but that is only available for use on our Website. In connection with the agreement, we received upfront fees 
that we recognize as revenue on a straight line basis over the term of the agreement, which runs through February 2022. When 
customers make regular revolving purchases using the card, we receive fees, which are recognized as revenue. When we offer 
promotional financing for purchases made with the card (for example, 12 months same as cash), we pay a discount fee to the 
commercial bank, which we recognize as a reduction of revenue. The commercial bank owns all of the accounts under the 
program and performs all account administration, underwriting and servicing. Fees and royalties from new accounts, credit card 
usage fees, and fees from both of these cards were less than 1% of total net revenues for all periods presented.

Deferred revenue

Customer orders are recorded as deferred revenue prior to delivery of products or services ordered. We record amounts 

received for Club O Gold membership fees as deferred revenue and we recognize it ratably over the membership period. We 

98

 
 
 
 
 
 
 
 
record Club O Reward dollars earned from purchases as deferred revenue at the time they are earned and we recognize it as 
revenue upon redemption. If reward dollars are not redeemed, we recognize other income upon expiration. In addition, we sell 
gift cards and record related deferred revenue at the time of the sale. We sell gift cards without expiration dates and we 
recognize revenue from a gift card upon redemption of the gift card. If a gift card is not redeemed, we recognize other income 
when the likelihood of its redemption becomes remote based on our historical redemption experience. We consider the 
likelihood of redemption to be remote after 36 months.

 We periodically enter into agreements with other parties to jointly market ancillary products or services on our 
website. As a result of those agreements, we sometimes receive payments in advance of performing our obligations under those 
agreements. Such payments received before we perform our obligations are initially recorded as deferred revenue and then 
recognized over our service period.

Sales returns allowance

We inspect returned items when they arrive at our processing facility. We refund the full cost of the merchandise 

returned and all original shipping charges if the returned item is defective or we or our partners have made an error, such as 
shipping the wrong product.

If the return is not a result of a product defect or a fulfillment error and the customer initiates a return of an unopened 

item within 30 days of delivery, for most products we refund the full cost of the merchandise minus the original shipping charge 
and actual return shipping fees. However, we reduce refunds for returns initiated more than 30 days after delivery or that are 
received at our returns processing facility more than 45 days after initial delivery.

If our customer returns an item that has been opened or shows signs of wear, we issue a partial refund minus the 

original shipping charge and actual return shipping fees.

Revenue is recorded net of estimated returns. We record an allowance for returns based on current period revenues and 

historical returns experience. We analyze actual historical returns, current economic trends and changes in order volume and 
acceptance of our products when evaluating the adequacy of the sales returns allowance in any accounting period.

The allowance for returns was $17.9 million and $15.5 million at December 31, 2015 and 2014, respectively.

Credit card chargeback allowance

Revenue is recorded net of credit card chargebacks. We maintain an allowance for credit card chargebacks based on 
current period revenues and historical chargeback experience. The allowance for chargebacks was $240,000 and $129,000 at 
December 31, 2015 and 2014, respectively.

Cost of goods sold

Cost of goods sold includes product costs, warehousing costs, outbound shipping costs, handling and fulfillment costs, 

customer service costs and credit card fees, and is recorded in the same period in which related revenues have been recorded. 
Cost of goods sold, including product cost and other costs and fulfillment and related costs are as follows (in thousands):

Total revenue, net
Cost of goods sold

Product costs and other cost of goods sold
Fulfillment and related costs
Total cost of goods sold

Gross profit

 Advertising expense

2015

Year ended  
 December 31,

2014

2013

$ 1,657,838

100% $ 1,497,103

100% $ 1,304,217

100%

1,279,766
73,418
1,353,184
304,654

$

77%
4%
82%
18%

1,152,489
65,555
1,218,044
279,059

$

77%
4%
81%
19%

999,519
57,038
1,056,557
247,660

$

77%
4%
81%
19%

99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We expense the costs of producing advertisements the first time the advertising takes place and expense the cost of 

communicating advertising in the period during which the advertising space or airtime is used. Internet advertising expenses are 
recognized as incurred based on the terms of the individual agreements, which are generally: 1) a commission for traffic driven 
to the Website that generates a sale or 2) a referral fee based on the number of clicks on keywords or links to our Website 
generated during a given period. Advertising expense is included in sales and marketing expenses and totaled $115.0 million, 
$99.6 million and $82.1 million during the years ended December 31, 2015, 2014 and 2013, respectively. Prepaid advertising 
(included in Prepaids and other assets in the accompanying consolidated balance sheets) was $1.2 million and $1.5 million at 
December 31, 2015 and 2014, respectively.

Stock-based compensation

We measure compensation expense for all outstanding unvested share-based awards at fair value on the date of grant 

and recognize compensation expense over the service period for awards expected to vest at the greater of a straight line basis or 
on an accelerated schedule when vesting of restricted stock awards exceeds a straight line basis. The estimation of stock awards 
that will ultimately vest requires judgment, and to the extent actual results differ from estimates, such amounts are recorded as 
an adjustment in the period estimates are revised. We consider many factors when estimating expected forfeitures, including 
types of awards, and historical experience. Actual results may differ substantially from these estimates (see Note 15—Stock-
Based Awards).

Loss contingencies

In the normal course of business, we are involved in legal proceedings and other potential loss contingencies. We 

accrue a liability for such matters when it is probable that a loss has been incurred and the amount can be reasonably estimated. 
When only a range of probable loss can be estimated, the most probable amount in the range is accrued. If no amount within 
this range is a better estimate than any other amount within the range, the minimum amount in the range is accrued. We expense 
legal fees as incurred (see Note 12—Commitments and Contingencies).

Income taxes

Income taxes are accounted for under the asset and liability method, which requires the recognition of deferred tax 
assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. 
Under this method, deferred tax assets and liabilities are determined on the basis of the differences between the financial 
statements and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are 
expected to reverse. 

We recognize deferred tax assets to the extent that we believe these assets are more likely than not to be realized. In 

evaluating our ability to recover our deferred tax assets within the jurisdiction from which they arise, we consider all available 
positive and negative evidence, including projected future taxable income, scheduled reversals of our deferred tax liabilities, tax 
planning strategies, and results of recent operations. 

We record uncertain tax positions in accordance with ASC 740 on the basis of a two-step process whereby (1) we 

determine whether it is more likely than not that the tax positions will be sustained on the basis of the technical merits of the 
position and (2) for those tax positions that meet the more-likely-than-not recognition threshold, we recognize the largest 
amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement with the related tax authority. 
We recognize interest and penalties related to unrecognized tax benefits within the income tax expense line in the 
accompanying consolidated income statement. Accrued interest and penalties are included within the related tax liability line in 
our consolidated balance sheets.

Earnings per share

Basic earnings per share is computed by dividing net income attributable to common shares by the weighted average 

number of common shares outstanding during the period. Diluted earnings per share is computed by dividing net income 
attributable to common shares for the period by the weighted average number of common and potential common shares 
outstanding during the period. Potential common shares, comprising incremental common shares issuable upon the exercise of 
stock options and restricted stock awards are included in the calculation of diluted earnings per common share to the extent 
such shares are dilutive.

100

 
 
 
 
 
 
 
The following table sets forth the computation of basic and diluted net income per common share for the periods 

indicated (in thousands, except per share data):

Net income attributable to stockholders of Overstock.com, Inc.

Net income per common share—basic:

Net income attributable to common shares—basic

Weighted average common shares outstanding—basic

Effect of dilutive securities:

Stock options and restricted stock awards

Weighted average common shares outstanding—diluted

Net income attributable to common shares—diluted

Year ended December 31,

2015

2014

2013

$

$

2,446

0.10

24,612

91
24,703

$

$

8,854

0.37

23,999

318
24,317

0.10

$

0.36

$

84,378

3.56

23,714

580
24,294

3.47

$

$

$

The following shares were excluded from the calculation of diluted shares outstanding as their effect would have been 

anti-dilutive (in thousands):

Stock options and restricted stock units

Stock repurchase program

Year ended December 31,

2015

2014

2013

323

291

154

On May 5, 2015, our Board of Directors authorized a stock repurchase program under which we may repurchase 

shares of our outstanding common stock for up to $25 million at any time through December 31, 2017. To date, we have not 
made any repurchases under this program.

Recently issued accounting standards

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers, which requires an entity to 

recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. 
The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. In July 2015, the 
FASB issued ASU No. 2015-14, Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date, which 
deferred the effective date for us to January 1, 2018. Early adoption is permitted, but not before the original effective date. The 
standard permits the use of either the retrospective or cumulative effect transition method. There have also been other Proposed 
Accounting Standards Updates which may further modify ASU 2014-09. We are evaluating the effect that ASU 2014-09 will 
have on our consolidated financial statements and related disclosures. We have not yet selected a transition method nor have we 
determined the effect of the standard on our ongoing financial reporting.

In April 2015, the FASB issued ASU No. 2015-03, Imputation of Interest (Subtopic 835-30): Simplifying the 
Presentation of Debt Issuance Costs, which requires that debt issuance costs related to a recognized debt liability be presented 
in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The 
new standard becomes effective for us on January 1, 2016. Early adoption is permitted. The standard requires entities to apply 
this change on a retrospective basis for the periods presented. The adoption of this standard will cause us to reclassify certain 
debt issuance costs currently classified in other assets to a direct reduction of the related debt liability.

In July 2015, the FASB issued ASU No. 2015-11, Inventory (Topic 330): Simplifying the Measurement of Inventory, 

which requires inventory to be measured at the lower of cost and net realizable value. Net realizable value is the estimated 
selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. 
The new standard becomes effective for us on January 1, 2017. Early adoption is permitted. The standard requires entities to 
apply this change prospectively to the measurement of inventory after the date of adoption. We do not intend to adopt the 
standard before the effective date. We are evaluating the effect that ASU 2015-11 will have on our consolidated financial 
statements and related disclosures.

101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In August 2015, the FASB issued ASU No. 2015-15, Interest-Imputation of Interest (Subtopic 835-30): Presentation 

and Subsequent Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements-Amendments to SEC 
Paragraphs Pursuant to Staff Announcement at June 18, 2015 EITF Meeting (SEC Update), which states that the SEC staff 
would not object to an entity deferring and presenting debt issuance costs as an asset and subsequently amortizing the deferred 
debt issuance costs ratably over the term of the line-of-credit arrangement. The new standard becomes effective for us on 
January 1, 2016. We do not expect that ASU 2015-15 will have a material impact on our consolidated financial statements or 
related disclosures.

In September 2015, the FASB issued ASU No. 2015-16, Business Combinations (Topic 805): Simplifying the 
Accounting for Measurement-Period Adjustments, which requires an acquirer recognize adjustments to provisional amounts that 
are identified during the measurement period in the reporting period in which the adjustment amounts are determined and 
eliminates the requirement to retrospectively account for those adjustments. The new standard becomes effective for us on 
January 1, 2016. Early adoption is permitted. The standard requires entities to apply this change prospectively to adjustments to 
provisional amounts that occur after the effective date of this update. We do not expect that ASU 2015-16 will have a material 
impact on our consolidated financial statements and related disclosures.

In November 2015, the FASB issued ASU No. 2015-17, Income Taxes (Topic 740): Balance Sheet Classification of 
Deferred Taxes, which requires that deferred tax assets and liabilities be classified as noncurrent in a classified balance sheet. 
The new standard becomes effective for us on January 1, 2017. Early adoption is permitted. The standard requires entities to 
apply this change on either a prospective or retrospective basis for the periods presented. We do not intend to adopt the standard 
before the effective date. We have not yet selected a transition method. The adoption of this standard will cause us to reclassify 
our current deferred tax assets to long-term deferred tax assets in our consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842), which, among other things, requires lessees 

to recognize most leases on their balance sheets related to the rights and obligations created by those leases. The new standard 
also requires new disclosures to help financial statement users better understand the amount, timing, and uncertainty of cash 
flows arising from leases. The new standard becomes effective for us on January 1, 2019. Early adoption is permitted. The 
amendments in this update should be applied under a modified retrospective approach. We are evaluating the effect that ASU 
2016-02 will have on our consolidated financial statements and related disclosures.

3. ACQUISITIONS, GOODWILL, AND ACQUIRED INTANGIBLE ASSETS

As part of our crypto-initiatives, on August 26, 2015 Cirrus Services LLC, a wholly owned subsidiary of Medici, Inc., 

which is a majority owned subsidiary of Overstock.com, Inc., entered into an asset purchase agreement with Cirrus 
Technologies LLC. On August 26, 2015 the transaction closed, and Cirrus Services LLC acquired all or substantially all of 
Cirrus Technologies LLC’s assets for a purchase price of $29.1 million, consisting of approximately $11.0 million in cash and 
908,364 shares of Overstock’s common stock valued at approximately $18.1 million. The proceeds for the acquisition were 
financed by Medici, Inc., through a note payable to Overstock that bears interest that approximates the Federal Funds Rate. The 
total purchase price has been allocated to the assets acquired and the liabilities assumed based on their respective fair values at 
the acquisition date, with amounts exceeding fair value recorded as goodwill. We do not expect to record significant deferred 
taxes related to the acquisition. The goodwill of the acquired business is deductible for tax purposes. During the year ended 
December 31, 2015, we recognized $1.1 million in acquisition costs which were included in general and administrative 
expenses in our consolidated income statement.

In connection with the Cirrus Technology asset acquisition, on August 26, 2015 Medici also entered into (i) an 
agreement to purchase all of the outstanding membership interests in SpeedRoute LLC (“SpeedRoute”) and (ii) an agreement to 
purchase all of the outstanding membership interests not already owned by Medici in Pro Securities, LLC (“Pro Securities”), 
each of which was under common control with Cirrus Technology by a party that holds a noncontrolling interest in Medici. 
SpeedRoute and Pro Securities are privately-held registered broker dealers, and these acquisitions were subject to certain 
approvals and conditions, which were satisfied subsequent to December 31, 2015. In January 2016, the acquisition of 
SpeedRoute and Pro Securities closed. The aggregate consideration paid for the interests acquired in SpeedRoute and Pro 
Securities was $600,000.

Determination and allocation of the purchase price is based upon preliminary estimates and assumptions that will be 

finalized when the acquisition is completed in its entirety upon the closing of SpeedRoute and Pro Securities. These preliminary 
estimates and assumptions could change significantly during the measurement period as we finalize the valuations of the net 
tangible and intangible assets acquired and liabilities assumed. Any change could result in variances between our future 

102

 
 
 
 
 
 
 
financial results and the amounts recognized in the accompanying condensed consolidated financial statements as of and for the 
period ended December 31, 2015, including variances in fair values recorded, as well as expenses associated with these items.

The preliminary estimated fair values of the assets acquired and liabilities assumed at the acquisition date are as 

follows (in thousands): 

Purchase Price

Cash paid, net of cash acquired
Common stock issued

Allocation

Goodwill
Intangibles
Accounts receivable
Property and equipment
Other liabilities assumed

Fair Value

10,601
18,149
28,750

12,603
15,776
628
233
(490)
28,750

$

$

$

$

The following table details the identifiable intangible assets acquired at their fair value and remaining useful lives 

(amounts in thousands): 

Intangible Assets

Technology and developed software
Customer relationships
Trade names
Other

Total acquired intangible assets as of the acquisition date
Less: accumulated amortization of acquired intangible assets
Total acquired intangible assets, net as of December 31, 2015

Weighted Average
Useful Life (years)
5.79
.47
9.55

Fair Value

13,600
1,862
294
20
15,776
(1,471)
14,305

$

$

The expense for amortizing acquired intangible assets in connection with this acquisition was $1.5 million for the year 

ended December 31, 2015.

Acquired intangible assets primarily include technology, customer relationships and trade names. We determined the 
fair value of the identifiable intangible assets using various income approach methods including excess earnings to determine 
the present value of expected future cash flows for each identifiable intangible asset based on discount rates which incorporate a 
risk premium to take into account the risks inherent in those expected cash flows. The expected cash flows were estimated 
using the expectations of market participants.

The acquired assets, liabilities, and associated operating results were consolidated into our financial statements at the 

acquisition date. The net sales and operating loss of the acquired company included in our financial statements was $1.9 million 
and $769,000, respectively, for the year ended December 31, 2015. The net sales of the acquired entity were generated 
primarily from transactions with SpeedRoute.

The following unaudited pro forma financial information presents our results as if the current year acquisitions had 

occurred at the beginning of 2013 (amounts in thousands):

Net revenues
Operating income

Year Ended December 31, 

2015
1,661,540
640

$
$

2014
1,499,944
10,185

$
$

2013
1,306,454
11,943

$
$

103

 
 
 
 
 
 
  
The unaudited pro forma financial information is not intended to represent or be indicative of our consolidated results 

of operations that would have been reported had the acquisition been completed as of the beginning of 2013, nor should it be 
taken as indicative of our future consolidated results of operations.

4. ACCOUNTS RECEIVABLE

Accounts receivable consist of the following (in thousands):

Accounts receivable, other

Credit card receivables

Less: allowance for doubtful accounts

Accounts receivable, net

5. INVENTORIES

Inventories consist of the following (in thousands):

Product inventory
Inventory in-transit
Total inventories, net

6. PREPAIDS AND OTHER ASSETS

Prepaids and other assets consist of the following (in thousands):

Prepaid maintenance
Prepaid other
Prepaid advertising
Total prepaids and other assets

December 31,

2015

2014

9,023

$

7,570

16,593
(465)
16,128

$

11,292

8,182

19,474
(511)
18,963

December 31,

2015

2014

12,710
7,332
20,042

$
$
$

17,117
9,091
26,208

December 31,

2015

2014

8,340
4,401
1,244
13,985

$

$

6,872
4,231
1,518
12,621

$

$

$
$
$

$

$

104

 
 
 
 
 
 
 
 
 
 
 
Table of Contents

7. FIXED ASSETS

Fixed assets consist of the following (in thousands):

Computer hardware and software, including internal-use software and website
development

$

175,701

$

156,700

December 31,

2015

2014

Construction in progress - building

Land

Furniture and equipment

Leasehold improvements

Less: accumulated depreciation

Total fixed assets, net

44,811

10,861

11,396

7,753

250,522
(156,826)
93,696

$

$

5,810

10,861

10,605

7,630

191,606
(139,535)
52,071

Depreciation of property and equipment totaled $23.5 million, $18.0 million, and $14.4 million for the years ended 
December 31, 2015, 2014 and 2013, respectively. During 2015, we retired $6.2 million of fully depreciated fixed assets that 
were removed from service in 2015.

Fixed assets included assets under capital leases and finance obligations of $10.0 million and $4.7 million, at 
December 31, 2015 and 2014, respectively. Accumulated depreciation related to assets under capital leases and finance 
obligations was $4.6 million and $2.8 million, at December 31, 2015 and 2014, respectively.

Depreciation expense of assets recorded under capital leases and finance obligations was $1.6 million, $707,000 and 

$429,000 for the years ended December 31, 2015, 2014 and 2013, respectively.

8. OTHER LONG-TERM ASSETS

Other long-term assets consist of the following (in thousands):

Cost method investments

Other long-term assets

Prepaid expenses, long-term portion

Capitalized debt issuance costs

Total other long-term assets

December 31,

2015

2014

7,000

$

840

778

696

9,314

$

—

472

1,156

849

2,477

$

$

105

 
 
 
 
 
 
 
 
 
Table of Contents

9. ACCRUED LIABILITIES

Accrued liabilities consist of the following (in thousands):

Accounts payable accruals

Allowance for returns

Other accrued expenses

Accrued marketing expenses

Accrued compensation and other related costs

Accrued freight

Accrued taxes

Accrued professional expenses

Inventory received but not invoiced

Credit card processing fee accrual

Facility lease accruals

Total accrued liabilities

10. DEFERRED REVENUE

Deferred revenue consists of the following (in thousands):

Payments owed or received prior to product delivery
Club O membership fees and reward points
In store credits
Unredeemed gift cards
Other
Total deferred revenue

11. BORROWINGS

U.S. Bank term loan and revolving loan agreement

December 31,

2015

2014

$

22,128

$

17,896

13,620

13,373

8,295

3,868

1,463

1,115

828

607

194

20,682

15,531

13,497

12,167

6,682

5,115

2,639

954

3,048

776

473

$

83,387

$

81,564

December 31,

2015

2014

28,811
13,094
4,451
3,375
1,213
50,944

$

$

30,608
8,008
5,389
2,872
1,574
48,451

$

$

In October 2014, we entered into a syndicated senior secured credit facility (the “Facility”) with U.S. Bank National 

Association ("U.S. Bank" or the "Administrative Bank") and certain other banks in connection with the construction of our new 
corporate headquarters (the "Project"). The Facility is governed by a Loan Agreement dated as of October 24, 2014 which 
provides for an aggregate credit amount of $55.8 million, consisting of (i) a senior secured real estate loan of $45.8 million (the 
“Real Estate Loan”) to be used to finance a portion of the Project and (ii) a three-year $10.0 million senior secured revolving 
credit facility (the “Revolving Loan”) for working capital and capital expenditures, but not for the Project. We have satisfied the 
conditions necessary to borrow under the Facility,  including making the required cash contributions toward the Project. In the 
future, we may be required to make additional cash contributions if necessary to maintain a loan to value ratio of 80% or less. 
The Real Estate Loan and the Revolving Loan are both secured by the Project, our inventory and accounts receivable, 
substantially all of our deposit accounts and related assets. We began borrowing under the facility in October 2015.

On or about January 1, 2017, upon completion of the Project, the Real Estate Loan is designed to convert into an 

approximately 6.75-year term loan due October 1, 2023 (the “Term Loan”). The conditions to conversion of the Real Estate 
Loan to the Term Loan include, among others, requirements that the Project must have been completed in accordance with the 
applicable plans, paid for in full, and generally free of liens; completion must have been certified by the project architect and 
the inspecting architect; certificates of occupancy must have been issued; we must have paid all amounts then due to the 

106

 
 
 
 
 
 
 
 
 
lending banks and must be in compliance with the covenants under the Loan Agreement; the Real Estate Loan must be brought 
“in balance” as defined in the Loan Agreement, which may require us to contribute additional cash to the Project; we must have 
paid the final amount of our cash contribution as required by the Loan Agreement; and if required by the Administrative Bank, 
an updated appraisal must show that the Project is in compliance with an 80% loan to value ratio requirement. If the conditions 
to conversion are not satisfied in early 2017, all amounts outstanding under the Facility will become immediately due and 
payable.

Amounts outstanding under the Real Estate Loan and the Term Loan carry an interest rate based on one-month LIBOR 
plus 2.00% or an Alternate Base Rate plus 1.00%. However, we have entered into interest rate swap agreements designed to fix 
our interest rate on the Real Estate Loan and the Term Loan at approximately 4.6% annually (see Derivative financial 
instruments in Note 2. Accounting Policies). Monthly payments of interest only will be due and payable on the Real Estate 
Loan prior to conversion. Following conversion, we are required to make monthly payments of principal estimated to be $1.1 
million annually plus interest, with a balloon payment of all unpaid principal (estimated to be $38.0 million) and interest on 
October 1, 2023. Amounts outstanding under the Revolving Loan will carry an interest rate based on LIBOR plus 2.00% or an 
Alternate Base Rate plus 1.00%.

We are required to maintain compliance as of the end of each calendar quarter beginning with the quarter ending 

December 31, 2014 with the following financial covenants:

• 
• 

a fixed charge coverage ratio on a trailing 12-month basis of no less than 1.15 to 1.00;
a cash flow leverage ratio on a trailing 12-month basis not greater than 3.00 to 1.00 during the Construction Phase (as 
defined in the Loan Agreement);
a cash flow leverage ratio not greater than 2.50 to 1.00 following the Construction Phase, and

• 
•  minimum liquidity of at least $50.0 million.

At December 31, 2015 we were in compliance with the financial covenants. In addition to the financial covenants 
described above, we are required to comply with a number of covenants relating to the Project and our business, including 
covenants limiting certain indebtedness. Notwithstanding, the Loan Agreement permits us to incur up to $20 million of 
additional senior-secured indebtedness for equipment financing (as described under U.S. Bank master lease agreement below), 
and other senior-secured indebtedness provided that the aggregate principal amount of such other senior-secured indebtedness 
does not exceed ten percent of our consolidated assets. The Loan Agreement includes customary events of default in addition to 
events of default relating specifically to the Project. The Real Estate Loan and the Revolving Loan are cross-defaulted and 
cross-collateralized. In the event of a default, the default rate of interest would be 2.00% above the otherwise applicable rate.

Unless it terminates earlier or is extended with the consent of the Administrative Bank and all of the Banks, the 

Revolving Loan facility will terminate on October 24, 2017.

As of December 31, 2015 we had borrowed $9.5 million under the Real Estate Loan. We have not borrowed any 

amounts under the Revolving Loan. Our liability under the Real Estate Loan approximates fair value.

Future principal payments on the Facility as of December 31, 2015, are as follows (in thousands):

Payments due by period:

2016

2017

2018

2019

2020

Thereafter

U.S. Bank master lease agreement

$

$

—

1,145

1,145

1,145

1,145

4,908

9,488

In November 2015, we entered into a Master Lease Agreement and a Financial Covenants Rider (collectively, the 

“Master Lease Agreement”) with U.S. Bank Equipment Finance, a division of U.S. Bank National Association (“Lessor”). Also 
in November 2015, we entered into a Schedule to the Master Lease Agreement (the “Schedule”). Under the Master Lease 

107

 
 
 
 
 
 
Agreement and Schedule we entered into a lease pursuant to which we sold certain assets (the "Leased Assets") to the Lessor, 
which we simultaneously leased back for a period of 60 months and financed certain software licenses (inclusive in the "Leased 
Assets") for a period of 60 months for proceeds totaling approximately $5.7 million. We have the right to repurchase the Leased 
Assets at the end of the term for $1.00. We have the right to repurchase the Leased Assets and terminate the Master Lease 
Agreement twelve months following the initial term. Payments on the Master Lease Agreement are due monthly. The weighted 
average effective interest rate of our leases under the Master Lease Agreement was 3.62% at December 31, 2015. We have 
accounted for the Master Lease Agreement as a financing transaction and amounts owed are included in Finance Obligations, 
current and non-current in the consolidated balance sheets. We recorded no gain or loss as a result of this transaction. The 
Master Lease Agreement allows for lease financing of up to $20 million. Our liability under the Master Lease Agreement 
approximates fair value.

In connection with the Master Lease Agreement, and as long as any obligations remain outstanding under the Master 
Lease Agreement, we are required to maintain compliance with the same financial covenants as the Term Loan agreement with 
U.S. Bank described above. At December 31, 2015 we were in compliance with these financial covenants. 

Future principal payments of finance obligations as of December 31, 2015, are as follows (in thousands):

Payments due by period:

2016

2017
2018

2019

2020

Thereafter

Cryptobonds

$

$

1,059

1,098
1,138

1,179

1,120

—

5,594

In June 2015, as part of an initial demonstration of the fintech and crypto software that Medici has developed, our 

Chief Executive Officer, Dr. Patrick M. Byrne purchased a $500,000 privately-placed “cryptobond” from us for $500,000 in 
cash. In November 2015, we redeemed the debt for principal plus accrued interest. Dr. Byrne waived his right to receive a 
redemption premium from us. The terms of the bond included a fixed annual interest rate of 7.0%.

In July 2015, as an additional step in demonstrating the viability of the technology, we issued an additional privately-
placed cryptobond debt to an unaffiliated purchaser for $5.0 million in cash and concurrently made a $5.0 million loan to the 
purchaser. Both of these instruments were subsequently repaid. The debt we issued had a 7.0% annual interest rate and put and 
call rights that allowed us to redeem the debt at 105.0% of the principal amount, and allow the holder to require us to 
repurchase the debt at 102.5% of the principal amount. The $5.0 million loan we made to the purchaser had a 3.0% annual 
interest rate, resulting in an effective net interest rate payable of 4.0%. Both instruments had 5-year terms. The terms of our 
loan to the purchaser required concurrent settlement of both instruments, whether at maturity or pursuant to the exercise of the 
put or call features. In November 2015, we repaid the cryptobond debt and offset that repayment with our $5.0 million loan. 
The net interest and redemption premium due to the unaffiliated purchaser was approximately $312,000. At December 31, 
2015, no amounts were outstanding to either party.

U.S. Bank letters of credit

At December 31, 2015 and 2014, letters of credit totaling $430,000 and $580,000, respectively, were issued on our 

behalf collateralized by compensating cash balances held at U.S. Bank, which are included in Restricted cash in the 
accompanying consolidated balance sheets.

U.S. Bank commercial purchasing card agreement

We have a commercial purchasing card (the “Purchasing Card”) agreement with U.S. Bank. We use the Purchasing 

Card for business purpose purchasing and must pay it in full each month. At December 31, 2015, $641,000 was outstanding and 
$4.4 million was available under the Purchasing Card. At December 31, 2014, $803,000 was outstanding and $4.2 million was 
available under the Purchasing Card.

108

 
 
 
 
 
 
 
 
 
 
Capital leases

During the years ended December 31, 2015 and 2014, we entered into capital lease arrangements of computer 
equipment for $362,000 and $325,000 respectively. These arrangements will expire in 2017 and are not inclusive of our finance 
obligations under the Master Lease Agreement described above. In order to obtain discounted pricing, we prepaid the entire 
$362,000 and $325,000 shortly after entering into the respective agreements. As such, we have no future payment obligations 
under these capital leases at December 31, 2015.

12. COMMITMENTS AND CONTINGENCIES

Summary of future minimum lease payments for all operating leases

Minimum future payments under all operating leases as of December 31, 2015, are as follows (in thousands):

Payments due by period:

2016

2017

2018
2019

2020

Thereafter

$

10,782

6,364

5,987
5,785

4,069

24,513

57,500

$

Rental expense for operating leases totaled $12.7 million, $11.7 million and $10.0 million for the years ended 

December 31, 2015, 2014 and 2013, respectively. 

Naming rights

During 2011, we entered into a six-year agreement with the Oakland-Alameda County Coliseum Authority 
("OACCA") for the right to name the Oakland Alameda County Coliseum. Amounts shown below represent annual payments 
due OACCA for the naming rights. We have the right to terminate this agreement at our sole option, subject to payment of a 
termination fee.

Minimum future payments under the naming rights agreement as of December 31, 2015, are as follows (in thousands):

Payments due by period

2016

Technology

1,391
1,391

$

From time to time we enter into non-cancellable, long-term contractual agreements for technology services. Minimum 

future payments under these agreements as of December 31, 2015, are as follows (in thousands):

Payments due by period:

2016

Legal Proceedings and Contingencies

2,118

2,118

$

From time to time, we are involved in litigation concerning consumer protection, employment, intellectual property 
and other commercial matters related to the conduct and operation of our business and the sale of products on our Website. In 
connection with such litigation, we may be subject to significant damages. In some instances other parties may have contractual 

109

 
 
 
 
indemnification obligations to us. However, such contractual obligations may prove unenforceable or non-collectible, and if we 
cannot enforce or collect on indemnification obligations, we may bear the full responsibility for damages, fees and costs 
resulting from such litigation. We may also be subject to penalties and equitable remedies that could force us to alter important 
business practices. Such litigation could be costly and time consuming and could divert or distract our management and key 
personnel from our business operations. Due to the uncertainty of litigation and depending on the amount and the timing, an 
unfavorable resolution of some or all of these matters could materially affect our business, results of operations, financial 
position, or cash flows.

On February 2, 2007, along with five shareholder plaintiffs, we filed a lawsuit in the Superior Court of California, 

County of San Francisco against Goldman Sachs & Co., Merrill Lynch, Pierce, Fenner & Smith, Inc., and also in the original 
complaint and by later amendment, against eight other defendant banks. The suit alleged that the defendants, who controlled 
over 80% of the prime brokerage market, participated in an illegal stock market manipulation scheme and that the defendants 
had no intention of covering short sell orders with borrowed stock, as they are required to do, causing what are referred to as 
“fails to deliver” and that the defendants’ actions caused and continued to cause dramatic declines in the share price of our 
stock and that the amount of “fails to deliver” often exceeded our entire supply of outstanding shares. The suit accused the 
defendants of violations of California securities laws and common law and violations of California’s Unfair Business Practices 
Act. Owing to its bankruptcy filing in 2008, we elected not to pursue our claims against one of the defendants. On July 23, 
2009, the court sustained defendants’ demurrer to our amended causes of action for conversion and trespass to chattels. On 
December 15, 2010, we and the other plaintiffs in the case entered into a settlement agreement with certain of the defendants 
requiring these defendants to pay in the aggregate $4.5 million to plaintiffs. Other terms of settlement are confidential. 
Following this settlement, remaining defendants in the suit were Goldman Sachs Group, Inc., Goldman Sachs & Co., Goldman 
Sachs Execution & Clearing L.P., (“Goldman Defendants”) Merrill Lynch, Pierce, Fenner & Smith, Inc., Merrill Lynch 
Professional Clearing Corporation (“Merrill Lynch Defendants), and Bank of America Securities LLC. On December 15, 2010, 
we filed a motion to amend our complaint against the Goldman and Merrill Lynch Defendants to add a cause of action based on 
the New Jersey Racketeer Influenced and Corrupt Organization (RICO) Act. Defendants challenged the RICO claim by 
demurrer and eventually the court sustained the demurrer. We thereafter entered a settlement agreement with Bank of America 
Securities LLC, the terms of which are confidential, and dismissed the action as to that defendant. On August 19, 2011, the 
remaining defendants filed a motion for summary judgment. On January 10, 2012, the court granted the motion for summary 
judgment as to all remaining defendants and the judgment was entered. We appealed that decision and each side appealed the 
trial court’s decisions regarding sealing of certain records in the case. The Court of Appeal issued its decision on November 13, 
2014, reversing the trial court’s dismissal and summary judgment in favor of the Merrill Lynch Defendants, but the court 
upheld the decision dismissing the Goldman Defendants. The Court of Appeal also upheld the trial court’s decision denying the 
amendment of the complaint to include RICO claims, and in the matter of the sealing of the records, ordered that the relevant 
portions of the records be made public, subject to the trial court’s determination of which documents were relevant and what 
third party, private financial information should be redacted. All parties petitioned the California Supreme Court for review of 
various parts the decision, and the court denied the petitions. The case was remitted to the Court of Appeal, and subsequently to 
the trial court for final trial preparation and trial of our claims against the Merrill Lynch Defendants. On June 9, 2015 we filed 
suit against the Goldman Defendants in the Superior Court of New Jersey, County of Hudson alleging inter alia violations of 
New Jersey’s RICO statute (the “New Jersey Action”). On June 10, 2015 we settled the New Jersey Action. On January 26, 
2016 we entered into a settlement agreement with the Merrill Lynch Defendants whereby the Merrill Lynch Defendants agreed 
to pay us and our co-plaintiffs $20 million, which will conclude the litigation in its entirety.

On September 23, 2009, SpeedTrack, Inc. sued us along with 27 other defendants in the United States District Court in 

the Northern District of California. We are alleged to have infringed a patent covering search and categorization software. We 
believe that certain third party vendors of products and services sold to us are contractually obligated to indemnify us in this 
action. On November 11, 2009, the parties stipulated to stay all proceedings in the case until resolution of a reexamination of 
the patent in question; and also until separately filed infringement actions against other retailers resulted either in judgment or 
dismissal. The nature of the loss contingencies relating to claims that have been asserted against us are described above. 
However no estimate of the loss or range of loss can be made. We intend to vigorously defend this action and pursue our 
indemnification rights with our vendors.

On September 29, 2010, a trustee in bankruptcy filed an adversary proceeding against us in the matter of In re: Petters 

Company, Inc., a case filed in United States Bankruptcy Court, in the District of Minnesota. The complaint alleges principal 
causes of action against us under various Bankruptcy Code sections and the Minnesota Fraudulent Transfer Act, to recover 
damages for alleged transfers of property from the Petters Company occurring prior to the filing of the case initially as a civil 
receivership in October 2008. The trustee’s complaint alleges such transfers occurred in at least one note transaction whereby 
we transferred at least $2.3 million and received in return transfers totaling at least $2.5 million. The case is in its discovery 
stages. We filed a motion to dismiss on statute of limitations and other grounds. The court consolidated the issues in our motion 
with issues raised by motion in similar trustee-filed cases. The court issued legal rulings on these consolidated legal issues, and 
110

 
 
has allowed portions of the case to proceed to the discovery stage. The nature of the loss contingencies relating to claims that 
have been asserted against us are described above. However, no estimate of the loss or range of loss can be made. We intend to 
vigorously defend this action.

On November 17, 2010, we were sued in the Superior Court of California, County of Alameda, by District Attorneys 

for the California Counties of Alameda, Marin, Monterey, Napa, Santa Clara, Shasta and Sonoma County, and the County of 
Santa Cruz later joined the suit. The district attorneys sought damages and an injunction under claims for violations of 
California consumer protection laws, alleging we made untrue or misleading statements concerning our pricing, price 
reductions, sources of products and shipping charges. The complaint asked for damages in the amount of not less than $15.0 
million. We tried the case in September 2013 before the judge of the court and made final arguments in December 2013. On 
January 3, 2014, the court issued a tentative ruling in favor of the District Attorneys, which became a final Statement of 
Decision on February 5, 2014. The decision provides for an injunction that prescribes disclosures necessary for certain types of 
price advertising and price reductions and imposes civil penalties of $3,500 per day for practices from March 2006 through 
September 2008, and $2,000 per day for September 2008 through September 2013, totaling $6.8 million. The court issued a 
Final Judgment February 19, 2014 reflecting the Court’s Statement of Decision. We have stipulated to Plaintiff’s 
reimbursement of costs in the amount of $111,500. We have appealed the decision and have secured a bond as required in the 
ruling in the amount of 150% of the penalty imposed in the matter until the ruling on the appeal. The appeal is briefed. No date 
has been set for oral argument. The nature of the loss contingencies relating to claims that have been asserted against us are 
described above. We intend to continue to vigorously pursue the appeal and defend this action.

On September 11, 2011, Droplets, Inc. filed suit against us and eight other defendants in the United States District 

Court in the Eastern District of Texas for infringement of a patent covering strings of programming code downloaded from a 
server to a client computer. The case was tried and on January 16, 2015 the jury rendered a verdict of infringement assessing 
damages in the amount of $4.0 million against us. Droplets filed a motion for injunctive relief, the payment of pre- and post-
judgment interest, future royalties, attorney fees and costs. Droplets also alleged future royalties in the amount of $305,000 per 
month. We responded that we did not infringe and that in any event, the amount requested was not legally justified. We have 
taken steps to avoid a future infringement finding. Droplets also sought reimbursement of its attorneys fees in an unspecified 
amount. On February 1, 2016, the parties entered into a settlement agreement whereby we agreed to pay an undisclosed amount 
to Droplets. The settlement agreement was finalized on March 3, 2016, which concluded the matter in its entirety.

On February 11, 2013, RPost Holdings, Inc., RPost Communications Limited, and RMail Limited, filed suit against us 

in the United States District Court in Eastern District of Texas for infringement of patents covering products and services that 
verify the delivery and integrity of email messages. We tendered defense of the case to an indemnitor who accepted the defense. 
The nature of the loss contingencies relating to claims that have been asserted against us are described above. However, no 
estimate of the loss or range of loss can be made. We intend to vigorously defend this action and pursue our indemnification 
rights with our vendors.

On September 30, 2013, Altaf Nazerali filed suit against us in the Supreme Court of British Columbia for vicarious 

liability for defamation, libel and slander. The suit relates to alleged representations about Nazerali found on the website 
deepcapture.com. The suit alleges that the representations were made by our Chief Executive Officer, Patrick Byrne, and two 
other individuals on deepcapture.com. The trial has concluded; however, the judgment of the Court has not yet been rendered. 
The nature of the loss contingencies relating to claims that have been asserted against us are described above. However, no 
estimate of the loss or range of loss can be made.

In June 2013, William French filed suit against us and 46 other defendants under seal in the Superior Court of the State 

of Delaware. The filing was unsealed on March 24, 2014. French brought the action on Delaware’s behalf for violations of 
Delaware’s unclaimed property laws and for recovery of the unredeemed gift card value allegedly attributable to Delaware 
residents. French’s complaint alleges that we, and other defendants, knowingly refused to fulfill obligations under Delaware's 
Abandoned Property Law by failing to report and deliver unclaimed gift card funds to the State of Delaware, and knowingly 
made, used or caused to be made or used, false statements and records to conceal, avoid or decrease an obligation to pay or 
transmit money to Delaware in violation of the Delaware False Claims and Reporting Act. The complaint seeks an injunction, 
monetary damages (including treble damages) penalties, and attorney's fees and costs. We, along with others, filed motions to 
dismiss the case. The court dismissed one count, but allowed one count to remain. We expect to proceed with discovery. The 
nature of the loss contingencies relating to claims that have been asserted against us are described above. However, no estimate 
of the loss or range of loss can be made.

On September 18, 2015, we received a Tax Assessment from the Department of Revenue of the State of Washington 
asserting that we had nexus with Washington during the period January 1, 2008 to May 31, 2015 and assessing approximately 
$31.5 million in taxes, interest, and/or penalties asserted to be due, subject to future field verification by the Department of 

111

 
 
Revenue, for the period. We recently received an additional Tax Assessment for the period of June 2015 through November 
2015 in the amount of approximately $2.5 million in taxes, interest and/or penalties. The nature of the loss contingencies 
relating to the assessment is described above. We do not believe that we had nexus in Washington during the alleged period and 
we intend to vigorously contest this administrative action.

On October 28, 2015, Kobace LLC filed suit against us in the United States District Court, Eastern District of Texas 

alleging patent infringement of United States Patent No. 8,626,818 entitled “System and Method for Generating User Contexts 
for Targeted Advertising.” The nature of the loss contingencies relating to claims that have been asserted against us are 
described above. However, no estimate of the loss or range of loss can be made. We intend to vigorously defend this action.

We establish liabilities when a particular contingency is probable and estimable. At December 31, 2015, we have 

accrued $12.0 million in light of probable and estimable liabilities. It is reasonably possible that the actual losses may exceed 
our accrued liabilities. We have other contingencies which are reasonably possible; however, the reasonably possible exposure 
to losses cannot currently be estimated.

13. INDEMNIFICATIONS AND GUARANTEES

During our normal course of business, we have made certain indemnities, commitments, and guarantees under which 

we may be required to make payments in relation to certain transactions. These indemnities include, but are not limited to, 
indemnities to various lessors in connection with facility leases for certain claims arising from such facility or lease, the 
environmental indemnity we entered into in favor of the lenders under our Loan Agreement with U.S. Bank and other banks, 
and indemnities to our directors and officers to the maximum extent permitted under the laws of the State of Delaware. The 
duration of these indemnities, commitments, and guarantees varies, and in certain cases, is indefinite. In addition, the majority 
of these indemnities, commitments, and guarantees do not provide for any limitation of the maximum potential future payments 
we could be obligated to make. As such, we are unable to estimate with any reasonableness our potential exposure under these 
items. We have not recorded any liability for these indemnities, commitments, and guarantees in the accompanying 
consolidated balance sheets. We do, however, accrue for losses for any known contingent liability, including those that may 
arise from indemnification provisions, when future payment is both probable and reasonably estimable.

14. STOCKHOLDERS' EQUITY

Common Stock

Each share of common stock has the right to one vote. The holders of common stock are also entitled to receive 
dividends whenever funds are legally available and when declared by the board of directors, subject to prior rights of holders of 
all classes of stock outstanding having priority rights as to dividends. No dividends have been declared or paid on our common 
stock through December 31, 2015.

15. STOCK BASED AWARDS

Stock Option Awards

Our board of directors adopted the 2005 Equity Incentive Plan and it was most recently amended and restated and re-
approved by the stockholders on May 3, 2012 (as so amended and restated, the "Plan"). Under the Plan, the board of directors 
may issue incentive stock options to employees and directors of the Company and non-qualified stock options to consultants, as 
well as restricted stock units and other types of equity awards of the Company. Options granted under this Plan generally expire 
at the end of ten years and vest in accordance with a vesting schedule determined by our board of directors, usually over four 
years from the grant date. We did not grant any options during the years ended December 31, 2015, 2014 and 2013. At 
December 31, 2015, 2.5 million shares of stock remained available for future grants under the Plan. We settle stock option 
exercises with newly issued common shares.

112

 
The following is a summary of stock option activity (in thousands, except per share data):

Outstanding—beginning of year

Exercised

Expired/Forfeited

Outstanding—end of year

Options exercisable at year-end

2015

2014

2013

Weighted
Average
Exercise
Price

17.27

16.94

18.26

17.27

17.27

Shares

224

$

(16)

(4)

204

204

$

$

Weighted
Average
Exercise
Price

Weighted
Average
Exercise Price

Shares

17.30

17.08

18.00

17.27

17.27

364
(89)
(2)
273

273

$

$

$

17.34

17.45

17.08

17.30

17.30

Shares

273
(30)
(19)
224

224

$

$

$

The following table summarizes information about stock options as of December 31, 2015 (in thousands, except per 

share data):

Options Outstanding

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contract Life

Shares

Aggregate
Intrinsic
Value

Shares

Options Exercisable

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contract Life

Aggregate
Intrinsic
Value

204

$

17.27

1.14

$

2

204

$

17.27

1.14

$

2

Stock options vest over four years at 28% at the end of the first year and 2% each month thereafter. The most recent 

stock options were granted in May 2008 and have fully vested. There was no stock based compensation related to stock options 
recorded during the years ended December 31, 2015, 2014 and 2013.

The aggregate intrinsic value in the table above represents the total pretax intrinsic value, based on our stock price of 
$12.28 as of December 31, 2015, which would have been received by the option holders had all option holders exercised their 
options as of that date.

The total intrinsic value of options exercised during the years ended December 31, 2015, 2014 and 2013 was $92,000, 

$126,000, and $728,000, respectively. The total cash received from employees as a result of employee stock option exercises 
during the years ended December 31, 2015, 2014 and 2013 were approximately $269,000, $511,000, and $1.6 million, 
respectively. In connection with these exercises, there was no tax benefit realized due to our net operating loss position.

Restricted Stock Awards

For the years ended December 31, 2015, 2014 and 2013, we granted 239,000, 242,000 and 275,000 restricted stock 

units, respectively. The cost of restricted stock units is determined using the fair value of our common stock on the date of the 
grant and we recognize compensation expense over the three-year vesting schedule on a straight line basis or on an accelerated 
schedule when vesting of restricted stock awards exceeds a straight line basis. The weighted average grant date fair value of 
restricted stock units granted during the years ended December 31, 2015, 2014 and 2013 was $24.60, $28.24 and $16.12, 
respectively.

The following table summarizes restricted stock award activity (in thousands):

Outstanding—beginning of year
Granted at fair value

Vested

Forfeited

Outstanding—end of year

2015

2014

2013

Units

578

239

(377)

(91)
349

$

$

Weighted
Average
Grant Date
Fair Value

16.70

24.60

12.34

24.35
24.80

113

Weighted
Average
Grant Date
Fair Value

$

$

10.79

28.24

11.87

17.70

16.70

Units

704
242
(301)
(67)
578

Weighted
Average
Grant Date
Fair Value

$

$

8.81

16.12

10.23

9.38

10.79

Units

1,003
275
(339)
(235)
704

 
 
 
 
 
Restricted stock units granted in 2015 and 2014 vest over three years at 33.3% at the end of each of the first, second 

and third year. Restricted stock units granted in 2013 vest over three years at 40% at the end of the first year, 30% at the end of 
the second year and 30% at the end of the third year. Each restricted stock unit represents the right to one share of common 
stock upon vesting. During the years ended December 31, 2015, 2014 and 2013, we recorded stock based compensation related 
to restricted stock units of $3.5 million, $4.0 million and $3.3 million, respectively. Changes to the estimated forfeiture rate are 
accounted for as a cumulative effect of change in the period of such change.

16. EMPLOYEE RETIREMENT PLAN

We have a 401(k) defined contribution plan which permits participating employees to defer a portion of their 

compensation, subject to limitations established by the Internal Revenue Code. During the year ended December 31, 2013, 
employees who had completed six months of service and were 21 years of age or older were qualified to participate in the plan 
which provided matches of 50% of the first 6% of each participant's contributions to the plan subject to IRS limits. These 
contributions will vest based on the participant's years of service at 20% per year over five years. Participant contributions vest 
immediately. During the year ended December 31, 2014, we changed the plan to reduce the required service period to three 
months, to increase our match to 100% of the first 6% of each participant's contributions to the plan subject to IRS limits, and 
to vest our matching contributions immediately. Our matching contribution totaled $3.1 million, $2.4 million and $1.0 million 
for the years ended December 31, 2015, 2014 and 2013, respectively. No discretionary contributions were made to eligible 
participants for the years ended December 31, 2015, 2014 and 2013, respectively.

We have a Non-Qualified Deferred Compensation Plan for senior management. The plan allows eligible members of 

senior management to defer their receipt of compensation from us, subject to the restrictions contained in the plan. Participants 
are 100% vested in their deferred compensation amounts and the associated gains or losses. For our contributions, if any, and 
the associated gains or losses, the participants shall vest in those deferred compensation amounts according to a vesting 
schedule that we shall determine at the time our contribution is made. As of December 31, 2015, we have not made any 
contributions into the NQDC Plan. Participants are generally eligible to receive distributions from the plan two plan years 
subsequent to the plan year their initial deferral contribution is made. Deferred compensation amounts are held in a "rabbi 
trust," which invests primarily in mutual funds. The trust assets, which consist primarily of mutual funds, are recorded in our 
consolidated balance sheets because they are subject to the claims of our creditors. The corresponding deferred compensation 
liability represents the amounts deferred by the plan participants plus or minus any earnings or losses on the trust assets. The 
trust's assets totaled $68,000 and $90,000 at December 31, 2015 and December 31, 2014, respectively, and are included in 
Other current and long-term assets in the consolidated balance sheets. Gains and losses on these investments were immaterial 
for the years ended December 31, 2015, 2014 and 2013.

17. OTHER INCOME (EXPENSE), NET

Other income (expense), net consisted of the following (in thousands):

Club O Rewards and gift card breakage

Other

Ineffective portion loss of cash flow hedge

Termination costs of cryptobond financing

Loss on precious metals

Total other income (expense), net

18. INCOME TAXES

Years ended December 31,

2015

2014

2013

$

$

5,911
(120)
(124)
(850)
(1,183)
3,634

$

$

2,439
(1)
—

—
(1,269)
1,169

$

1,187

35

—

—
(1,457)
(235)

$

For financial reporting purposes, income before income taxes includes the following components (in thousands):

114

 
 
 
 
United States
Foreign
Total income before income taxes

Years ended December 31,

2015

2014

2013

$

$

3,358
(243)
3,115

$

$

13,088
117
13,205

$

$

16,319
25
16,344

The provision (benefit) for income taxes for 2015, 2014 and 2013 consists of the following (in thousands):

Current:
Federal
State
Foreign

Total current

Deferred:
Federal
State
Foreign

Total deferred

Total provision (benefit) for income taxes

Years ended December 31,

2015

2014

2013

$

$

75
293
44
412

1,808
(324)
(1)
1,483
1,895

$

$

210
385
68
663

3,777
(36)
—
3,741
4,404

$

$

196
239
51
486

(62,150)
(6,370)
—
(68,520)
(68,034)

The provision (benefit) for income taxes for 2015, 2014 and 2013 differ from the amounts computed by applying the 

U.S. federal income tax rate of 35% to income (loss) before income taxes for the following reasons (in thousands):

Year ended December 31,

2015

2014

2013

U.S. federal income tax provision (benefit) at statutory rate

$

1,091

$

4,622

$

Change in valuation allowance

Lobbying expenses

Other

Adjustment to reserves in prior years (1)

State income tax expense, net of federal benefit

Non-deductible fines and penalties

Stock based compensation expense

Research and development credit

Income tax provision (benefit)

 ___________________________________________

1,832

243

—

—
(20)
(26)
(32)
(1,193)
1,895

$

1,000

266

336

—

385
(112)
(43)
(2,050)
4,404

$

$

5,720
(69,937)
209

242

4,418
(4,828)
2,387
(176)
(6,069)
(68,034)

(1)  Adjustments to reserves in prior years includes (1) the effects of reconciling income tax amounts recorded in our 

consolidated income statement to amounts reflected on our tax returns, including any adjustments to the 
Consolidated Balance Sheets; and (2) reductions to the NOLs from previous acquisitions.

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”). ASC 740 requires an 
asset and liability approach for measuring deferred taxes based on temporary differences between the financial statement and 
tax bases of assets and liabilities existing at each balance sheet date using enacted tax rates for years in which taxes are 
expected to be paid or recovered.

115

 
 
 
 
 
 
 
 
 
 
 
 
The components of our deferred tax assets and liabilities as of December 31, 2015 and 2014 are as follows (in 

thousands):

Deferred tax assets:

Net operating loss carryforwards

Accrued expenses

Research and development tax credits

Reserves and other

AMT and other tax credits

Gross deferred tax assets

Valuation allowance

Total deferred tax assets

Deferred tax liabilities:

Fixed assets

Prepaid expenses

Total deferred tax liabilities

Total deferred tax assets, net

December 31,

2015

2014

$

$

47,793

12,605

8,574

3,227

1,034

73,233
(3,071)
70,162

(4,569)
(1,397)
(5,966)
64,196

$

$

50,952

10,924

7,382

3,119

850

73,227
(1,000)
72,227

(5,786)
(1,275)
(7,061)
65,166

At December 31, 2015, we had federal net operating loss carryforwards of approximately $149.3 million and state net 
operating loss carryforwards of approximately $139.4 million, which may be used to offset future taxable income. Of the total 
federal and state NOLs, $24.5 million was generated from stock option deductions and are not reflected in our deferred tax 
assets. The net tax benefit of $9.4 million will be credited to additional paid-in capital in our consolidated balance sheets under 
the "with-and-without" method of utilization for tax attributes. We utilize the with-and-without approach in determining if and 
when such excess tax benefits are realized. Under this approach excess tax benefits related to stock-based compensation are the 
last to be realized. Our NOLs begin to expire in 2019 to 2035 if unused. In accordance with an Internal Revenue Code section 
382 study completed during 2014, the NOL carryforwards indicated above are not limited in future periods.

At December 31, 2015, we had income tax net operating loss carryforwards related to our international operations of 

approximately $630,000 with a five year carry forward and $528,000 which have an indefinite life. The carryforwards begin 
expiring in 2020 if unused.

At December 31, 2015, we had federal research credit carryforwards of approximately $9.2 million and state research 
credit carryforwards of approximately $4.7 million, which may be used to offset future income tax. These tax credits expire at 
various dates between 2021 and 2035. We do not have any indefinite lived intangibles and the remaining deferred tax assets 
have no expiration date.

Each quarter we assess the recoverability of our deferred tax assets under ASC 740. We are required to establish a 

valuation allowance for any portion of the assets that we conclude is not more likely than not realizable. Our assessment 
considers, among other things, the three year cumulative net income, positive pretax net income and taxable income, forecasts 
of our future taxable income, carryforward periods, our utilization experience with operating loss and tax credit carryforwards, 
and tax planning strategies. We have concluded based on all available positive and negative evidence it is more likely than not 
that our deferred tax assets as of December 31, 2015 arising from ordinary income and deductions and tax credits will be 
realized in the future, with the exception of current year operating losses generated by separate tax-filing subsidiaries in 
domestic and foreign jurisdictions and foreign deferred tax assets recorded as part of an acquisition. On the basis of this 
evaluation, as of December 31, 2015, a valuation allowance of $1.5 million has been recorded to reflect on the portion of the 
deferred tax assets that are more likely than not to be realized. We have also concluded it is unlikely that our deferred tax asset 
arising from unrealized capital losses will be realized in the future. On the basis of this evaluation, as of December 31, 2015, a 
valuation allowance of $1.6 million has been recorded to reflect only the portion of the deferred tax asset that is more likely 
than not to be realized. This assessment required significant judgment and estimates about our ability to generate revenue, gross 
profit, operating income and taxable income in future periods. Except as otherwise disclosed, there are no known trends, events, 
transactions or other uncertainties that are expected to negatively impact the future levels of taxable income. We will continue 
to monitor the need for a valuation allowance against our federal and state deferred tax assets on a quarterly basis.

116

 
 
 
A reconciliation of the beginning and ending tax contingencies, excluding interest and penalties, as of December 31, 

2015 and 2014 is as follows (in thousands):

Beginning balance

Additions for tax positions related to the current year

Additions (reductions) for tax positions taken in prior years

Ending balance

Year ended December 31,

2015

2014

2013

$

$

4,128

$

2,968

$

751
(126)
4,753

959

201

$

4,128

$

231

2,737

—

2,968

Accrued interest and penalties on tax contingencies as of December 31, 2015 and 2014 were $236,000 and $184,000, 

respectively. 

We are subject to taxation in the United States and several state and foreign jurisdictions. Tax years beginning in 2011 
are subject to examination by taxing authorities, although net operating loss and credit carryforwards from all years are subject 
to examinations and adjustments for at least three years following the year in which the attributes are used. As of December 31, 
2015, we were under audit by the Internal Revenue Service for our 2013 federal income tax return. The IRS has not indicated or 
communicated any deficiencies. We expect the audit to conclude in 2016.

We operate under an income tax holiday in Ireland, which is effective through December 31, 2015. The impact has 

been tax savings of approximately $23,000, $15,000 and $3,000 for December 31, 2015, 2014 and 2013.

We intend to reinvest the earnings of our non-U.S. subsidiaries in those operations. We have begun expansion of 

operations outside of the U.S. and have plans for additional expansion for which we have incurred and will continue to incur 
capital requirements. We have considered ongoing capital requirements of the parent company in the U.S. As of December 31, 
2015, we had not made a provision for U.S. or additional foreign withholding taxes on approximately $366,000 of indefinitely 
reinvested foreign earnings. Generally, such amounts become subject to U.S. taxation upon the remittance of dividends to the 
U.S. and under certain other circumstances. It is not practicable to estimate the amount of deferred taxes related to investments 
in these foreign subsidiaries.

19. RELATED PARTY TRANSACTIONS

On occasion, Haverford-Valley, L.C. (an entity owned by our Chief Executive Officer) and certain affiliated entities 

make travel arrangements for our executives and pay the travel related expenses incurred by our executives on company 
business. During the years ended December 31, 2015, 2014 and 2013 we reimbursed Haverford-Valley L.C. $423,000, 
$270,000, and $170,000, respectively, for these expenses. 

In June 2015, as part of an initial demonstration of the fintech and crypto software that Medici has developed, our 

Chief Executive Officer, Dr. Patrick M. Byrne purchased a $500,000 privately-placed “cryptobond” from us for $500,000 in 
cash. In November 2015, we redeemed the debt for principal plus $15,847 of accrued interest. Dr. Byrne waived his right to 
receive a redemption premium from us. The terms of the bond included a fixed annual interest rate of 7.0%.

20. BUSINESS SEGMENTS

Segment information has been prepared in accordance with ASC Topic 280 Segment Reporting. Segments were 

determined based on how we manage the business. There were no significant inter-segment sales or transfers during the years 
ended December 31, 2015, 2014 and 2013.We evaluate the performance of our segments and allocate resources to them based 
primarily on gross profit.

117

 
 
 
 
 
 
The following table summarizes information about reportable segments for the years ended December 31, 2015, 2014 

and 2013 (in thousands):

2015
Revenue, net
Cost of goods sold
Gross profit
Operating expenses
Other income, net
Provision for income taxes
Consolidated net income

2014
Revenue, net
Cost of goods sold
Gross profit
Operating expenses
Other income, net
Provision for income taxes
Consolidated net income

2013
Revenue, net
Cost of goods sold
Gross profit
Operating expenses
Other loss, net
Benefits for income taxes
Consolidated net income

$

$

$

$

$

$

Year ended  
 December 31,

Direct

Partner

Other

Total

137,783
128,077
9,706

$

$

1,518,125
1,225,107
293,018

$

$

1,930
—
1,930

$

$

$

1,657,838
1,353,184
304,654
(305,188)
3,649
1,895
1,220

147,460
129,253
18,207

$

$

1,349,643
1,088,791
260,852

$

$

156,032
136,282
19,750

$

$

1,148,185
920,275
227,910

$

$

— $
—
— $

$

— $
—
— $

$

1,497,103
1,218,044
279,059
(267,136)
1,282
4,404
8,801

1,304,217
1,056,557
247,660
(231,095)
(221)
(68,034)
84,378

The direct segment includes revenues, direct costs, and cost allocations associated with sales of inventory we own. 

Costs for this segment include product costs, freight, warehousing and fulfillment costs, credit card fees and customer service 
costs.

The partner segment includes revenues, direct costs and cost allocations associated with sales of inventory owned by 

our partners. Costs for this segment include product costs, outbound freight and fulfillment costs, credit card fees and customer 
service costs.

Assets have not been allocated between the segments for our internal management purposes and, as such, they are not 

presented here.

For the years ended December 31, 2015, 2014 and 2013, substantially all of our sales revenues were attributable to 

customers in the United States. At December 31, 2015 and December 31, 2014, substantially all of our fixed assets were located 
in the United States.

21. SUBSEQUENT EVENTS

In January 2016, we entered into a settlement agreement with the Merrill Lynch Defendants in our prime broker 
litigation. The Merrill Lynch Defendants agreed to pay us and our co-plaintiffs $20 million, which concluded the litigation in its 
entirety. We will recognize the settlement in 2016.

118

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

In January 2016, in connection with the Cirrus Technology asset acquisition we made in 2015, we closed on the 
acquisition of two privately-held registered broker dealers, SpeedRoute and Pro Securities. The aggregate consideration paid for 
the interests acquired in SpeedRoute and Pro Securities was $600,000.

22. QUARTERLY RESULTS OF OPERATIONS (unaudited)

The following tables set forth our unaudited quarterly results of operations data for the eight most recent quarters for 
the period ended December 31, 2015. We have prepared this information on the same basis as the consolidated statements of 
operations and the information includes all adjustments that we consider necessary for a fair statement of its financial position 
and operating results for the quarters presented.

Consolidated Statement of Operations Data:

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross profit

Operating expenses:

Sales and marketing

Technology

General and administrative

Total operating expenses

Operating income

Interest income

Interest expense

Other income, net

Net income (loss) before income taxes

Provision (benefit) for income taxes
Consolidated net income (loss)

Less: Net loss attributable to noncontrolling interests

Net income (loss) attributable to stockholders of Overstock.com,
Inc.

Net income (loss) per common share—basic:

Net income (loss) attributable to common shares—basic

Weighted average common shares outstanding—basic

Net income (loss) per common share—diluted:

Net income (loss) attributable to common shares—diluted

$

$

$

Three Months Ended

March 31,
2015

June 30,
2015

September 30,
2015

December 31,
2015

(in thousands, except per share data)

$

36,135

$

34,428

$

33,621

$

33,599

362,209

398,344

32,527

290,380

322,907

75,437

27,972

23,087

20,534

71,593

3,844

43
(4)
605

4,488

1,940
2,548
(191)

2,739

0.11

24,213

$

$

353,585

388,013

31,235

283,121

314,356

73,657

28,087

24,059

19,429

71,575

2,082

38
(8)
1,163

3,275

1,849
1,426
(242)

1,668

0.07

24,306

357,590

391,211

31,989

286,771

318,760

72,451

30,062

25,084

20,676

75,822
(3,371)
37
(62)
764
(2,632)
(15)
(2,617)
(546)

446,671

480,270

32,326

364,835

397,161

83,109

38,347

26,303

21,548

86,198
(3,089)
37
(66)
1,102
(2,016)
(1,879)
(137)
(247)

$

$

(2,071) $

110

(0.08) $

24,681

0.00

25,234

0.11

$

0.07

$

(0.08) $

0.00

25,266

Weighted average common shares outstanding—diluted

24,390

24,398

24,681

119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Operations Data:

Revenue, net

Direct

Partner and other

Total net revenue

Cost of goods sold

Direct

Partner and other

Total cost of goods sold

Gross profit

Operating expenses:

Sales and marketing

Technology

General and administrative

Restructuring

Total operating expenses

Operating income

Interest income

Interest expense

Other income (expense), net

Net income before income taxes

Provision for income taxes

Consolidated net income

Three Months Ended

March 31,
2014

June 30,
2014

September 30,
2014

December 31,
2014

(in thousands, except per share data)

$

38,047

$

33,215

$

33,592

$

42,606

303,160

341,207

33,097

244,114

277,211

63,996

23,392

19,601

15,296
(360)
57,929

6,067

41
(7)
459

6,560

2,590

3,970

—

3,970

0.17

23,926

$

$

299,330

332,545

29,473

240,447

269,920

62,625

23,543

21,408

15,881

—

60,832

1,793

37
(12)
524

2,342

433

1,909

—

1,909

0.08

24,009

$

$

319,399

352,991

29,385

256,548

285,933

67,058

25,428

22,202

17,073

—

64,703

2,355

36
(11)
(350)
2,030

413

1,617

—

1,617

0.07

24,027

$

$

0.16

$

0.08

$

0.07

$

427,754

470,360

37,298

347,682

384,980

85,380

37,098

23,047

23,527

—

83,672

1,708

38
(9)
536

2,273

968

1,305
(53)
1,358

0.06

24,031

0.06

24,399

Less: Net loss attributable to noncontrolling interests

Net income attributable to stockholders of Overstock.com, Inc.

Net income per common share—basic:

Net income per share—basic

Weighted average common shares outstanding—basic

Net income per common share—diluted:

Net income per share—diluted

$

$

$

Weighted average common shares outstanding—diluted

24,339

24,247

24,283

120

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule II
Valuation and Qualifying Accounts
(in thousands)

Year ended December 31, 2015

Deferred tax valuation allowance

Allowance for sales returns

Allowance for doubtful accounts

Year ended December 31, 2014

Deferred tax valuation allowance

Allowance for sales returns

Allowance for doubtful accounts

Year ended December 31, 2013

Deferred tax valuation allowance

Allowance for sales returns

Allowance for doubtful accounts

Balance at
Beginning of
Year

Charged to
Expense

Deductions

Balance at
End of Year

$

$

$

1,000

$

2,071 (1) $

— $

15,531

511

142,887

217

140,522

263

— $

1,000

$

— $

13,232

152

79,693

10,618

797

117,932

359

115,633

—

$

—

$

95,807

161

$

79,693

93,193

806

3,071

17,896

465

1,000

15,531

511

—

13,232

152

 ___________________________________________

(1)  The deferred tax valuation allowance for the year ended December 31, 2015 includes a foreign deferred tax 

valuation allowance recognized as part of an acquisition as described in Note 18—Income Taxes. The allowance 
was included as an adjustment to goodwill.

121