Quarterlytics / Consumer Cyclical / Specialty Retail / Party City Holdco

Party City Holdco

prty · NYSE Consumer Cyclical
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Ticker prty
Exchange NYSE
Sector Consumer Cyclical
Industry Specialty Retail
Employees 10,000+
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FY2020 Annual Report · Party City Holdco
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2020 ANNUAL REPORT

PARTYCITY.COM

2020
NAVIGATING.  
PIVOTING.  
EVOLVING.  
PRIORITIZING.  
INNOVATING.  
ELEVATING.  
TRANSFORMING.

CORPORATE INFO

B OAR D OF DI RECTOR S

as of April 26, 2021

Norman S. Matthews 

Jennifer Fleiss 

Non-Executive Chairman 

Director 

John A. Frascotti 

Director

James M. Harrison  

Steven J. Collins 

Director & Vice Chairman

James G. Conroy 

Director

Lisa K. Klinger  

William S. Creekmuir 

Director

Michelle Millstone-Shroff 

& Director

Joel Alsfine 

Director

Director

Director

Director

Director

Sarah Dodds-Brown 

Chief Executive Officer & Director 

STOCK 

Bradley M. Weston 

EXEC UT IV E M AN AGEMENT

Bradley M. Weston 

Chief Executive Officer & Director 

Todd E. Vogensen 

Chief Financial Officer

Sean C. Thompson 

Chief Commercial Officer

Denise M. Kulikowsky 

Chief Human Resources Officer

CORPORATE OFFICES 

80 Grasslands Road 

Elmsford, NY 10523

ANNUAL MEETING 

The Annual Meeting of 

Shareholders of Party City 

Holdco Inc. will be held 

on Thursday, June 10, 2021, 

at 8:30 a.m. (eastern time)  

via an online Virtual 

Shareholder Meeting

TRANSFER AGENT  

AND REGISTRAR 

ComputerShare

Since the Company’s initial 

public offering on April 16, 

2015, shares of Party City 

have been quoted on the 

NYSE, and currently trade 

under the symbol “PRTY”

INDEPENDENT 

REGISTERED PUBLIC 

ACCOUNTING FIRM 

Ernst & Young LLP  

New York, New York

INVESTOR RELATIONS 

InvestorRelations@partycity.com

MAKING JOY EASY.

1

FROM OUR CEO 

Dear Shareholders, Customers and Employees:

I write this annual letter after completing my first year as CEO 
of Party City Holdco. I am very encouraged by all that we have 
accomplished during my first year at the helm and look forward 
to the next phase of our transformation. 

AT PARTY CITY, OUR PURPOSE IS TO 
INSPIRE JOY BY MAKING IT EASY TO 
CREATE UNFORGETTABLE MEMORIES.

Despite the pandemic-impacted backdrop in 2020, we remained 
more committed to this mission than ever. 

To that end, I am very pleased with how our organization navigated 
the year, swiftly pivoting to meet the evolving needs of our customers, 
all while prioritizing the health and safety of our associates and 
customers during the pandemic. Throughout the year, we made 
important strides on our strategic initiatives, innovating and elevating 
our customer experience while also significantly improving our 
financial position and flexibility.

2020 was certainly a year without precedent. Our full-year 
results reflect the significant impact of the pandemic to the business, 
including three months where we operated in a closed store 
environment or with limited stores opened.

Operationally, we made important progress on our five strategic 
priorities of 1) developing a more relevant in-store experience, 
2) winning in balloons, 3) addressing value perception in key 
categories, 4) improving in-store customer engagement, and
5) building on our omni-channel platform. These strategies are having 
a demonstrable impact on our business, and we will build on this 
progress going forward as we continue to stabilize our retail business.

Key Financial 
Highlights of 2020

Total revenues decreased 
21.2% on a reported basis 
and 21.3% on a constant 
currency* basis

North American digitally- 
enabled sales increased 
by 35.4% when including 
Buy Online Pick-Up In Store, 
curbside pickup and delivery

Adjusted EBITDA* was 
$95.5 million and Adjusted 
Loss Per Share* was $0.49

Debt was reduced by 
$430 million as we successfully 
completed our debt exchange 
offering in July 2020

The sale of a substantial portion 
of our Amscan International 
business, reflected a continued 
rationalization of the business 
to narrow our focus on our core 
North American vertical model

Despite COVID-19 impacts on 
our business, generated higher 
operating cash flow in 2020 
versus prior-year period

*The Company has reconciled these non-GAAP financial measures with the most directly comparable GAAP financial measures in the 2020 Form 10-K

We enter 2021 in a substantially stronger position, armed with greater consumer insights and a solid 
foundation to build upon as we further our mission to deliver The Party Platform. We remain intensely 
focused on our customer and more effectively operating and leveraging our unique North American 
vertical model as we continue our transformation and further strengthen our industry leadership position.

Our primary operational focus in 2021 will be on advancing our fundamental building blocks of: product 
innovation, in-store experience, being celebration obsessed and continuing to leverage our vertical model. 
Additionally, we see continued market expansion opportunities as we further evolve our omni-channel 
capabilities and extend our leadership position in key categories further and deeper across channels. 

Financially, we are focused on continuing to enhance our balance sheet position. Subsequent  
to year-end, in February we completed the refinancing of our term loan that was to mature  
in 2022 through a new Senior Secured Notes offering, which is another step to strengthen our 
financial health and flexibility.

In closing, I want to express my deepest gratitude to the entire PCHI team for their hard work and contributions 
throughout the year. I could not be more proud of all that they accomplished in 2020, rising to the challenges 
presented by the global pandemic and positioning us to win, despite the environment. Their grit and 
determination allowed us to maintain continuity of our retail and wholesale operations, while continuing  
to meet the changing needs of our customers who look to continue celebrating in unique and different ways. 

Finally, on behalf of our board and the entire Party City team, I want to thank you, our shareholders, 
for your ongoing support as we continue to navigate the current environment and advance our 
evolution and transformation.

STAY SAFE, STAY HEALTHY, AND FIND JOY, EVERY SINGLE DAY. 

Sincerely, 

Brad Weston

3

 
 
UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington, D.C. 20549  

Form 10-K  

☑ 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

For the fiscal year ended December 31, 2020 

OR  

☐ 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 
OF 1934  

For the transition period from                 to                                   

Commission File Number: 001-37344  

Party City Holdco Inc.  

(Exact Name of Registrant as Specified in Its Charter)  

Delaware 
(State or Other Jurisdiction of 
Incorporation or Organization) 

46-0539758 
(I.R.S. Employer 
Identification No.) 

80 Grasslands Road  
Elmsford, NY 10523  
(Address of Principal Executive Offices)  

(914) 345-2020  
(Registrant’s telephone number, including area code)  

Securities Registered Pursuant to Section 12(b) of the Act:  

Title of each class  
Common Stock $0.01 par value 

Trading Symbol(s) 
PRTY 

Name of each exchange on which registered  

New York Stock Exchange 

Securities Registered Pursuant to Section 12(g) of the Act: None  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☐    No  ☑  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 

1934.    Yes  ☐    No  ☑  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.    Yes  ☑    No  ☐ 

Indicate by a check mark whether the registrant has submitted electronically and posted on its corporate website every Interactive Data File 
required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that 
the registrant was required to submit such files.)    Yes  ☑   No  ☐  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, 

or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth 
company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer 
Non-accelerated filer 

☑ 
☐ 
☐ 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with 

Accelerated filer 
Smaller reporting company 
Emerging growth company 

☐ 
☐ 

any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐  

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its 
internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that 
prepared or issued its audit report.  ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐    No  ☑  
The aggregate market value of common stock held by non-affiliates as of June 30, 2020 was $140,692,691. As of February 26, 2021, there were 

110,733,170 shares of the registrant’s common stock outstanding.  

DOCUMENTS INCORPORATED BY REFERENCE  
Portions of the registrant’s definitive proxy statement relating to its 2021 annual meeting of stockholders, to be held on June 10, 2021, are 

incorporated by reference in Part III.  

 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
  
  
 
 
 
[This page intentionally left blank] 

Business  

Item 1 
Item 1A  Risk Factors  
Item 1B  Unresolved Staff Comments 
Item 2 
Item 3 
Item 4 

Properties  
Legal Proceedings  
Mine Safety Disclosures  

FORM 10-K  

TABLE OF CONTENTS 

PART I 

PART II 

Item 5 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 
of Equity Securities
Selected Consolidated Financial Data  
Management’s Discussion and Analysis of Financial Condition and Results of Operations   

Item 6 
Item 7 
Item 7A  Quantitative and Qualitative Disclosures About Market Risk  
Item 8 
Item 9 
Item 9A  Controls and Procedures 
Item 9B  Other Information  

Financial Statements and Supplementary Data  
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure  

PART III 

Item 10  Directors, Executive Officers and Corporate Governance 
Item 11 
Item 12 

Executive Compensation  
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters  
Certain Relationships and Related Party Transactions and Director Independence  
Principal Accountant Fees and Services 

Item 13 
Item 14 

Item 15 
Item 16 

Exhibits and Financial Statement Schedules 
Form 10-K Summary  

PART IV 

Page 

1
10
28
29
31
31

32
34
42
66
67
123
123
124

125
125

125
125
125

126
130

 
 
 
[This page intentionally left blank] 

Forward-Looking Statements  

PART I 

This Annual Report on Form 10-K, including the section “Management’s Discussion and Analysis of 
Financial Condition and Results of Operations” in Part II, Item 7, contains information that may constitute 
forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans 
and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, 
such as statements regarding our future financial condition or results of operations, our prospects and strategies for 
future growth and the development and introduction of new products. In many cases you can identify forward-
looking statements by terms such as “believes,” “anticipates,” “expects,” “targets,” “estimates,” “intends,” 
“will,” “may” or “plans” and similar expressions. These forward-looking statements reflect our current 
expectations and are based upon data available to us at the time the statements were made.  

Such statements are subject to certain risks and uncertainties that could cause actual results to differ 

materially from expectations. These risks, as well as other risks and uncertainties, are detailed in the section 
Item 1A. “Risk Factors.” Moreover, we operate in a very competitive and rapidly changing environment. New risks 
emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of 
all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to 
differ materially from those contained in any forward-looking statements we may make. In light of these risks, 
uncertainties and assumptions, the forward-looking events and circumstances discussed in this Annual Report on 
Form 10-K may not occur and actual results could differ materially and adversely from those anticipated or implied 
in the forward-looking statements. All forward-looking statements are qualified by these cautionary statements and 
are made only as of the date of this Annual Report on Form 10-K. Any such forward-looking statements should be 
considered in context with the various disclosures made by us about our business. Unless required by law, we 
undertake no obligation to publicly update or revise any forward-looking statements to reflect new information or 
future events or otherwise. You should, however, review the factors and risks we describe in the reports we will file 
from time to time with the Securities and Exchange Commission (the “SEC”) after the date of the filing of this 
Annual Report on Form 10-K.  

In this Annual Report on Form 10-K references to “Party City Holdco,” “Party City,” the “Company,” 
“we,” “our,” “ours” and “us” refer to Party City Holdco Inc. and its consolidated subsidiaries unless stated or the 
context otherwise requires.  

Item 1. 

Business  

Overview  

Party City Holdco is a Delaware corporation formed in 2012. It has no operating assets or operations. Party 

City Holdco owns 100% of PC Nextco Holdings, LLC (“PC Nextco”), which owns 100% of PC Intermediate 
Holdings, Inc. (“PC Intermediate”). PC Intermediate owns 100% of Party City Holdings Inc. (“PCHI”). PCHI or its 
direct or indirect subsidiaries conduct most of our operations. The Company’s principal executive offices are located 
at 80 Grasslands Road, Elmsford, New York 10523.  

We are the leading party goods company by revenue in North America and, we believe, the largest vertically 

integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping 
destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a 
global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and 
sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail 
operations. The Company is a leading player in its category and vertically integrated in its breadth and depth. The 
Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic 
and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. 
The Company’s retail operations include 831 specialty retail party supply stores (including franchise stores) 
throughout the United States and Mexico operating under the names Party City and Halloween City, and e-
commerce websites, including through the domain name PartyCity.com. 

1 

 
In addition to our retail operations, we are also one of the largest global designers, manufacturers and 

distributors of decorated consumer party products, with items found in retail outlets worldwide, including 
independent party supply stores, mass merchants, grocery retailers, e-commerce merchandisers and dollar stores. 
Our products are available or licensed in over 100 countries with the United Kingdom (“U.K.”), Canada, Germany, 
Mexico and Australia among the largest end markets for our products outside of the United States.  

Industry Overview  

We operate in the broadly defined retail party goods industry and Halloween market. The party goods industry 

includes decorative paper and plastic tableware, costumes, decorations, accessories and balloons, all of which are 
supported by a range of suppliers from commodity paper goods producers to party goods manufacturers. The retail 
landscape for decorated party goods is comprised primarily of party superstores, mass merchants, e-commerce 
merchandisers, craft stores, grocery retailers, and dollar stores. Sales of party goods are fueled by everyday events 
such as birthdays, baby showers, weddings and anniversaries, as well as seasonal events such as holidays and other 
special occasions.  

Segments  

We have two reporting segments: Retail and Wholesale. In 2020, we generated 74.5% of our total revenues 

from our retail segment and 25.5% of our total revenues from our wholesale segment.  

Our retail operations generate revenue primarily through the sale of our party supplies, which are sold under 
the Amscan and Anagram brand names, through our Party City stores, Halloween City stores and PartyCity.com.  

Our wholesale revenues are generated from the sale of decorated party goods for all occasions, including 

paper and plastic tableware, accessories and novelties, costumes, metallic and latex balloons and stationery. Our 
products are sold at wholesale to party goods superstores (including our franchise stores), other party goods retailers, 
mass merchants, independent card and gift stores, dollar stores and e-commerce merchandisers.  

Financial information about our industry segments and geographic segments is provided in Note 19, Segment 

Information, to our consolidated financial statements in Part II, Item 8, “Financial Statements and Supplementary 
Data,” in this Annual Report on Form 10-K.  

Product Lines  

Our product line spans a wide variety of ways to celebrate everyday events including from birthdays to theme 
parties to sporting events. Additionally, we offer seasonal products throughout the year to decorate and dress up for 
holidays such as Halloween, New Year’s Eve and Mardi Gras. Our product offering is designed to provide 
everything needed to throw an amazing event and capture life’s special moments including a wide range of décor, 
tabletop, balloons and wearable product formats. 

Category 
Tableware 

Costumes & Accessories 
Decorations 

Items 

Plastic Plates, Paper Plates, Plastic Cups, Paper Cups, Paper Napkins, 
Plastic Cutlery, Table Covers 

   Costumes, Other Wearables, Wigs 

Latex Balloons, Piñatas, Crepes, Flags & Banners, Decorative Tissues, 
Stickers and Confetti, Scene Setters, Garland, Centerpieces 

Metallic Balloons 
Favors, Stationery & Other 

   Bouquets, Standard 18 Inch Sing-A-Tune, SuperShapes, Weights 
   Party Favors, Gift Bags, Gift Wrap, Invitations, Bows, Stationery 

2 

 
 
 
  
 
  
 
 
  
 
 
 
 
Retail Operations  

Overview  

After opening its first company-owned store in 1986, Party City has grown to become what we believe is the 
largest operator of owned and franchised party superstores by revenue in the United States. Our websites, including 
PartyCity.com, offer a convenient, user-friendly and secure online shopping option for our customers. In addition to 
the ability to order products, our websites provide a substantial amount of content about our party products, party 
planning ideas and promotional offers. The websites are also one of our key marketing vehicles, specifically as they 
relate to social media marketing initiatives. We have franchised stores throughout the United States, Mexico and 
Puerto Rico run by franchisees utilizing our format, design specifications, methods, standards, operating procedures, 
systems and trademarks. Our wholesale sales to franchised stores generally mirror, with respect to relative size, mix 
and category, those to our company-owned stores. We are not currently marketing, nor do we plan to market, new 
franchise territories in the United States.   

The following table shows the change in our company-owned Party City store network over the past three 

years:  

Stores open at beginning of year 
Stores opened 
Stores acquired from franchisees/others 
Stores closed and sold 
Stores open at end of year 

2020 

2019 

2018 

777       
5       
6       
(42 )     
746       

866       
5       
6       
(100 )     
777       

803   
15   
58   
(10 ) 
866   

The following table shows the change in our franchise-owned store network over the past three years:  

Stores open at beginning of year 
Stores opened/acquired by existing 
franchisees 
Stores sold to the Company 
Stores closed or converted to independent 
stores 
Stores open at end of year 

2020 

2019 

2018 

98        

96        

148   

—        
(6)        

(7)        
85        

2        
—        

—        
98        

1   
(50 ) 

(3 ) 
96   

We receive revenue from our franchisees, consisting of an initial one-time fee and ongoing royalty fees 
generally ranging from 4% to 6% of net sales. In exchange for these franchise fees, franchisees principally receive 
brand value and company support with respect to planograms. Each franchisee has a mandated advertising budget, 
which consists of a minimum initial store opening promotion and ongoing local advertising and promotions. 
Additionally, franchisees must pay 1% to 2.25% of net sales to a group advertising fund to cover common 
advertising materials. Our franchise agreements provide us with a right of first refusal should any franchisee look to 
dispose of its operations.  

Current franchise agreements provide for an assigned area or territory that typically equals a three or four-mile 

radius from the franchisee’s store location and the right to use the Party City® logo and trademark. In addition, 
certain agreements with our franchisees and other business partners contain geographic limitations on opening new 
stores. For most stores, the franchisee or the majority owner of a corporate franchisee devotes full time to the 
management, operation and on-premises supervision of the stores or groups of stores.  

Retail Seasonality 

Our retail operations are subject to significant seasonal variations. Historically, this segment has realized a 

significant portion of its revenues, cash flow and net income in the fourth quarter of the year, principally due to our 
Halloween sales in October and, to a lesser extent, year-end holiday sales. Halloween business represents 
approximately 20% of our total domestic retail sales. To maximize our seasonal opportunity, we operate a chain of 
temporary Halloween stores, under the Halloween City banner, during the months of September and October of each 
year. 

3 

 
 
  
  
    
    
  
    
    
    
    
    
 
 
  
  
    
    
  
     
     
     
     
     
 
Wholesale Operations  

Overview  

We currently offer over 400 party goods ensembles, which range from approximately five to 50 design-
coordinated items spanning tableware, accessories, novelties, balloons and decorations. The breadth of these 
ensembles enables our retail stores and third – party retailers to promote additional sales of related products for 
every occasion. To enhance our customers’ celebrations of life’s important events, we market party goods ensembles 
for a wide variety of occasions, including seasonal and religious holidays, special events and themed celebrations. 
Our Amscan and Anagram branded products are offered in retail outlets worldwide, ranging from party goods 
superstores (including our franchise stores), other party goods retailers, mass merchants, independent card and gift 
stores, dollar stores and e-commerce merchandisers. We have long-term relationships with many of our wholesale 
customers.  

The table below shows the breakdown of our total wholesale sales by channel for the year ended 

December 31, 2020:  

Channel 

Owned stores and e-commerce 
Party City franchised stores and other domestic retailers 
Domestic balloon distributors/retailers 
International balloon distributors 
Other international 
Total wholesale sales 

Wholesale Manufactured Products  

Sales 
(dollars in millions) 

   $ 

   $ 

472   
174   
73   
20   
201   
940   

We manufacture items representing approximately 43% of our net sales at wholesale (including sales to our 

retail operations). Generally, our manufacturing facilities are highly automated and produce paper and plastic plates 
and cups, paper napkins, metallic and latex balloons, injection molded product, costumes, pinatas and other party 
and novelty items at globally competitive costs. State-of-the-art printing, forming, folding and packaging equipment 
support most of these manufacturing operations. Given our size and sales volume, we are generally able to operate 
our manufacturing equipment on the basis of at least two shifts per day, thus lowering production costs per unit. In 
select cases, we use available capacity to manufacture products for third parties, which allows us to maintain a 
satisfactory level of equipment utilization.  

The company’s facilities and the products produced at each location is listed in Item 2. “Properties” in this 

Annual Report on Form 10-K. 

Complementing our manufacturing facilities, we have a diverse global network of third-party suppliers that 

supports our strategy of consistently offering a broad selection of high quality, innovative and competitively priced 
product. We have relationships that exceed twenty years with many of our vendors and often represent a significant 
portion of their overall business. They generally produce items designed by and created for us, are located in Asia, 
and are managed by our sourcing office in Hong Kong. We actively work with our third-party suppliers to ensure 
product cost, quality and safety.  

The principal raw materials used in manufacturing our products are paper, petroleum-based resin and cotton. 
While we currently purchase such raw material from a relatively small number of sources, paper, resin and cotton 
are available from numerous sources. Therefore, we believe our current suppliers could be replaced without 
adversely affecting our manufacturing operations in any material respect.  

Wholesale Product Safety and Quality Assurance  

We are subject to regulatory requirements in the United States and internationally, and we believe that all 
products that we manufacture and source comply with the requirements in the markets in which they are sold. Third-
party manufactured products are tested both at the manufacturing site and upon arrival at our distribution centers. 
We have a full-time staff of professionals in the United States, Asia and Europe dedicated to product safety and 
quality assurance.  

4 

 
 
  
  
  
  
  
     
     
     
     
 
 
Wholesale Distribution and Systems  

We ship our products directly to retailers and distributors throughout the world from our distribution facilities, 
as well as directly from our domestic and international factories. Our electronic order entry and information systems 
allow us to manage our inventory.  

Our main distribution facility for domestic party customers is located in Chester, New York, with nearly 
900,000 square feet under one roof. This state-of-the-art facility serves as the main point of distribution for our 
Amscan-branded products and utilizes a paperless, pick-by-light system, a Goods-To-Person (OSR) picking system, 
offering superior inventory management and turnaround times as short as 48 hours. Refer to Item 2. “Properties” in 
this Annual Report on Form 10-K for additional information on other distribution centers that support our US and 
international customers.  

Wholesale Customers  

We have a diverse third-party customer base at wholesale. During 2020, no individual third-party customer 

accounted for more than 10% of our total third-party sales at wholesale.  

Competitive Strengths 

We believe we are well positioned to continue to attract customers who celebrate life’s memorable events as a 

result of the following competitive strengths: 

•  Category defining multi-channel retailer. We believe we are the premier decorated party supplies retailer, 
providing a one-stop fun and engaging shopping experience with a broad and deep selection of products offered at a 
compelling value seamlessly through our retail stores and our e-commerce platform. We keep our assortment current 
by frequently introducing new products, and we organize our stores by events and themes to make it easy to shop 
while consistently presenting customers with additional product ideas that will enhance their events and our sales. 
With our extensive product selection, convenient locations, consistently high in-stock positions and compelling 
value proposition, we believe customers associate Party City with successful celebrations, and, as a result, our 
physical and online stores will continue to be seen as the favored destination for party supplies and innovative ideas. 

•  Leading market position. Based on our revenues, we are the largest retailer of decorated party supplies in 

the U.S. and Canada, and we believe we are the only party supply retailer with a national store footprint. In addition 
to our leading retail presence, we believe that our integrated wholesale business is the largest global designer, 
manufacturer and distributor of decorated consumer party products, by revenue, with over 45,000 SKUs found in 
retail outlets worldwide. Through our category-leading brands, Party City and Amscan, we offer what we believe is 
the broadest selection of continuously updated and innovative merchandise at a compelling value. We believe that 
our scale, brand recognition and value proposition underscore our credibility as the destination of choice for party 
supplies in any channel. 

•  Unique vertically integrated operating model. We manufacture, source and distribute decorated consumer 

party products, acting as a one-stop shop for both retail and wholesale customers. Our vertically integrated model 
provides us with a number of advantages, including the ability to (i) enhance our profitability as we realize the full 
manufacturing-to-retail margin on a significant portion of our retail sales, (ii) leverage a global sourcing network to 
reinforce our position as a low-cost provider of quality party supplies and (iii) effectively respond to changes in 
consumer trends through our in-house design and innovation team. 

•  Broad and innovative product offering. We offer a broad and deep product assortment with an average of 
25,000 SKUs offered at any one time in our Party City superstores, supported by the approximately 40,000 SKUs 
offered online. Our extensive selection offers customers a single source for all of their party needs. Our in-house 
design team introduces approximately 6,000 products annually, driving innovation in our licensed and unlicensed 
product offering and supporting increased sales across our channels. 

•  Highly efficient global sourcing and distribution capabilities. Over the past 70 years, we have developed a 
global network of owned and third-party manufacturers that we believe optimizes speed to market, quality and cost. 
We also have warehousing and distribution facilities throughout North America and have opened sourcing, quality 
control and testing offices throughout Asia, with offices located in China, Vietnam, India, Indonesia and Hong 
Kong. Our global sourcing and distribution capabilities offer our customers best-in-class service levels, rapid 
fulfillment and competitive prices, and have capacity for continued growth with our business. 

5 

 
 
•  World-Class Management Team with a Proven Track Record. Our senior management team averages 20 
years of industry experience and possesses a unique combination of management skills and experience in the party 
goods sector. Our team has successfully grown our sales and profits during various economic cycles and through 
several business transformations. Additionally, our team has a strong track record of successful acquisitions and 
integrations, which continue to be an important part of our overall strategy. 

Growth Strategy 

The Company continues to advance its strategic initiatives that underpin efforts to grow our business and 

expand on our purpose of creating joy by making it easy to create unforgettable memories. 

•  Develop a more relevant in-store experience. We continue to make progress on our next generation store 

prototype, as we test changes to provide a better shopping experience for our customers. We found that our 
traditional store formats could be overwhelming to some customers and time-consuming to navigate, which provides 
a natural opportunity for us to simplify the shopping experience. The material changes to our stores include a new 
shop-in-shop store layout with improved product adjacencies, edited and more curated product assortments, reduced 
inventory, as well as new services and experiences. A new balloon shop and customer engagement center are now 
the focal point of the store and add significant theater to the entire experience. Balloon sales growth in our next-gen 
stores are significantly higher than the trend in the balance of the chain. Customers have also told us that they 
appreciate the decluttering of the stores due to the lower sightlines and the more curated assortment. 

•  Win in balloons. For manufacturing and wholesale, all the way through to Party City retail, balloons are a 
focal point of our growth strategy. With the recent helium shortage behind us, we began 2020 focusing on balloons 
as a key driver of our differentiated brand experience. As the leader in the global balloon business with an 
unmatched breadth of balloon assortment, we continue to bring innovation in products, do-it-yourself options and 
how-to guidelines, along with greater access points to balloons through new digital engagement and additional 
fulfillment options through curbside pickup and delivery. Buying balloons online with the ability to pick them up in 
store, at curbside or have them delivered the same day is increasing balloon demand. As part of our balloon 
business, Anagram designs, manufactures and markets foil balloons and inflated décor. See “—Anagram.” Winning 
in the balloon category remains a top strategic priority across our enterprise growth initiatives and business 
disciplines. 

•  Address price value perception in key categories. Customer behavior and insights have told us we were 
overpriced on some key value indicator items across our assortment. To address this and sharpen our price value 
perception, since fall of 2019, we have reduced prices on approximately 30% of our total active SKU count. The 
customer has noticed and has responded favorably with their feedback and the unit sales volume increases we 
intended. As projected, these reductions in price across product categories have driven increased enterprise margin 
dollars and increased retail margin rate when coupled with the reduction of previously ineffective promotional 
offers. We continue to monitor and react to price-related customer insights and price elasticity data on a regular 
basis. Rebuilding trust with the customer on price is critical to our broad efforts to gain relevancy with consumers, 
and we are pleased with our progress to date. 

•  Improve our customer engagement selling culture. Improving customer engagement across our marketing 
messages, our product and merchandising approach, as well as digital experiences with our brand is also critical to 
driving greater relevancy. Our dramatic shift in digital content, including new, more relevant content formats, 
carefully curated product assortments and new technology has driven growth in consumer engagement as well as 
online conversion rates. In 2020, we launched digital workshops and live video formats across our social platforms 
for the first time, which have garnered hundreds of thousands of views and reached millions of consumers. 

•  Our customers are also increasingly looking to create a complete party experience, and we are transforming 

our company to do more than selling party supplies. We believe there is a clear opportunity to play more of a party 
planner role with customers who are shopping our stores for party supplies. In order to successfully capitalize on this 
growing trend, we are focused on improving in-store customer engagement. We are pivoting from a store operations 
and maintenance culture to a customer engagement and selling culture. This pivot is driven by leading, hiring and 
training store management and associates with a higher level of accountability for sales and customer engagement 
metrics. In addition, as we reduce our SKU count in inventory levels, this frees up time for our sales associates to 
focus on customer engagement. 

6 

 
•  Build on our omni-channel platform. Key components of increasing our omnichannel capabilities, such as 

buy online, pick-up in store, curbside and same-day delivery, are now core to our customer experience. We continue 
to optimize and add to these experiences as we focus on the customer experience with our brand and seek new and 
innovative ways to make it easy to create celebrations. In the third quarter of 2020, we rolled out an enhanced 
curbside delivery experience in all of our stores allowing customers to communicate their expected pick-up time, 
arrival and vehicle information, all via text message, which creates a more intuitive and efficient experience for our 
customers. As customers seek same-day delivery options, we remain focused on improving the customer experience 
with improved speed and reliability. We are investing in improved technology to enable more proficient 
orchestration of delivery process and have expanded our last-mile delivery partner network. 

•  Continue to grow our wholesale business. We are transforming our wholesale business from a transactional 

product selling organization into a strategic category partner via improved consumer insights, assortment, 
merchandising and promotional strategies, all enabled by world-class service and supply chain capabilities. 
Additionally, we are focused on driving stronger margins through increased manufacturing and distribution 
efficiencies with strategic investments in automation, technology, new equipment and process improvement while 
also improving our inventory management capabilities. 

COVID-19 Update 

Our business, operations, financial condition and liquidity have been and may continue to be materially and 

adversely affected by COVID-19. Further, the disruption to the global economy and to our business, along with the 
decline in our stock price, may negatively impact the carrying value of certain assets, including inventories, accounts 
receivable, intangibles and goodwill. The full extent to which COVID-19 and the measures to contain it will impact 
our business, operations, financial condition and liquidity will depend on the severity and duration of the COVID-19 
outbreak and other future developments related to the response to the virus, all of which are highly uncertain, and we 
expect this uncertainty to continue in 2021. Our results of operations may be affected by the uncertainty surrounding 
the impact of the COVID-19 pandemic, and we will continue to actively monitor the impact of the COVID-19 
pandemic on our expected losses. 

We have proactively managed our liquidity profile throughout the last fiscal year and expect to continue to do 

so going forward. We expect to rely on cash on hand, cash generated by operation and borrowing available under 
our New ABL Facility to meet our working capital needs. 

However, if the duration of the COVID-19 outbreak continues longer than we expect or the severity worsens, 
we may need to access other sources of financing, including incurring additional indebtedness, selling our assets and 
raising additional equity capital. These alternatives may not be available to us on satisfactory terms or at all, which 
could have a material adverse effect on our business. 

Information Systems  

We continually evaluate and upgrade our information systems to enhance the quantity, quality and timeliness 

of information available to management and to improve the efficiency of our manufacturing and distribution 
facilities, as well as our service at the store level. We have implemented merchandise replenishment software to 
complement our distribution, planning and allocation processes. The system enhances the store replenishment 
function by improving in-stock positions, leveraging our distribution infrastructure and allowing us to become more 
effective in our use of store labor. We have implemented a Point of Sale system and upgraded merchandising 
systems to standardize technology across all of our domestic retail temporary and permanent superstores. 

Human Capital Disclosure 

As of December 31, 2020, the Company had approximately 8,370 full-time employees and 8,928 part-time 
employees, none of whom is covered by a collective bargaining agreement. We consider our relationship with our 
employees to be good.  

7 

 
Our employees are critical to delivering our company Purpose - inspiring joy to make it easy for our 

customers to create unforgettable memories. Our employees live by our four company values: Customer First, It Can 
Be Done, People Matter and Celebrate, and this, along with our focus on key priorities, is driving our 
transformation.  

The health and safety of our employees and customers is a top priority. We are laser focused on designing and 
implementing CDC-compliant COVID protocols and practices and convened an enterprise-wide COVID Task Force 
to continually evolve our approach as the guidelines shift and evolve. Early on in the pandemic, we were focused on 
supporting our employees from a mental, emotional and physical wellness perspective, and launched PCHI Cares, a 
series of communications with resources and information for employees and their families to maintain their own 
wellness.  

In 2020, we announced our commitment to Diversity & Inclusion and launched an enterprise-wide assessment 

which enabled us to develop our 2021 Diversity, Equity, Inclusion & Belonging strategy built on awareness, 
education and infrastructure. We believe deeply that diversity creates a high level of employee engagement and 
drives game-changing innovation. 

Intellectual Property  

We own the copyrights in the designs we create and use on our products and various trademarks and service 

marks used on or in connection with our products. It is our practice to register our copyrights with the United States 
Copyright Office and our trademarks and service marks with the United States Patent and Trademark Office, or with 
other foreign jurisdictions, to the extent we deem necessary. In addition, we rely on unregistered common law 
trademark rights and unregistered copyrights under applicable U.S. law to distinguish and/or protect our products, 
services and branding. We do not believe that the loss of copyrights or trademarks with respect to any particular 
product or products would have a material adverse effect on our business. We hold numerous intellectual property 
licenses from third parties, allowing us to use various third-party cartoon and other characters and designs on our 
products, and the images on our metallic balloons and costumes are principally covered by these licenses. None of 
these licenses is individually material to our aggregate business. We also own patents relating to display racks and 
balloon weights, none of which are individually material to our aggregate business.  

We permit our franchisees to use a number of our trademarks and service marks, including Party City, The 
Discount Party Super Store, Party America, Oh, It’s On, Nobody has More Party for Less, and Halloween City.  

Government Regulation  

As a franchisor, we must comply with regulations adopted by the Federal Trade Commission, such as the 

Trade Regulation Rule on Franchising, which requires us, among other things, to furnish prospective franchisees 
with a franchise offering circular. We also must comply with a number of state laws that regulate the offer and sale 
of our franchises and certain substantive aspects of franchisor-franchisee relationships. These laws vary in their 
application and in their regulatory requirements. State laws that regulate the offer and sale of franchises typically 
require us to, among other things, register before the offer and sale of a franchise can be made in that state and to 
provide a franchise offering circular to prospective franchisees.  

State laws that regulate the franchisor-franchisee relationship presently exist in a substantial number of states. 

Those laws regulate the franchise relationship, for example, by restricting a franchisor’s rights with regard to the 
termination, transfer and renewal of a franchise agreement (for example, by requiring “good cause” to exist as a 
basis for the termination and the franchisor’s decision to refuse to permit the franchisee to exercise its transfer or 
renewal rights), by requiring the franchisor to give advance notice to the franchisee of the termination and give the 
franchisee an opportunity to cure most defaults. To date, those laws have not precluded us from seeking franchisees 
in any given area and have not had a material adverse effect on our operations.  

8 

 
Our wholesale and retail segments must also comply with applicable regulations adopted by federal agencies, 

including product safety regulations, and with licensing and other regulations enforced by state and local health, 
sanitation, safety, fire and other departments. Difficulties or failures in obtaining the required licenses or approvals 
can delay and sometimes prevent the opening of a new store or the shutting down of an existing store.  

Our manufacturing operations, stores and other facilities must comply with applicable environmental, health 

and safety regulations, although the cost of complying with these regulations to date has not been material. More 
stringent and varied requirements of local governmental bodies with respect to zoning, land use, and environmental 
factors can delay, and sometimes prevent, development of new stores in particular locations. Our stores must comply 
with the Fair Labor Standards Act and various state laws governing various matters such as minimum wages, 
overtime and other working conditions. Our stores must also comply with the provisions of the Americans with 
Disabilities Act, which requires that employers provide reasonable accommodation for employees with disabilities 
and that stores must be accessible to customers with disabilities.  

Available Information  

We are subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the 

“Exchange Act”), and in accordance therewith, we file reports, proxy and information statements and other 
information with the SEC. Our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on 
Form 8-K, and other information to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the 
Exchange Act are available through the investor relations section of our website at www.partycity.com or 
investor.partycity.com. Reports are available free of charge as soon as reasonably practicable after we electronically 
file them with, or furnish them to, the SEC. The information contained on our website is not incorporated by 
reference into this Annual Report on Form 10-K. The SEC maintains an Internet site that contains our reports, proxy 
and information statements, and other information that we file electronically with the SEC at www.sec.gov.  

9 

 
Item 1A. 

Risk Factors  

The following risk factors may be important to understanding any statement in this Annual Report on Form 
10-K or elsewhere. Our business, financial condition and operating results can be affected by a number of factors, 
whether currently known or unknown, including but not limited to those described below. Any one or more of such 
factors could directly or indirectly cause our actual results of operations and financial condition to vary materially 
from past or anticipated future results of operations and financial condition. Any of these factors, in whole or in 
part, could materially and adversely affect our business, financial condition, results of operations and stock price.  

Summary of Risk Factors 

Below is a summary of the principal risks that apply to Party City or our securities. This summary does not address 
all of the risks that we face. Additional discussion of the risks summarized here, and other risks that we face, can be 
found immediately below this summary. 

  Our business, operations, financial condition and liquidity have been and may continue to be materially 

and adversely affected by the outbreak of COVID-19. 

  We face risks related to our balloon business [including our use of helium gas and changes in consumer 

preferences]. 

  We operate in a competitive industry, and our failure to compete effectively could cause us to lose our 

market share, revenues and growth prospects. 

  Because we rely heavily on our own manufacturing operations and those of our suppliers, disruptions at 

manufacturing facilities could adversely affect our business, results of operations, cash flows and 
financial performance. 

  A decrease in our Halloween sales could have a material adverse effect on our operating results for the 

year. 

  Our failure to appropriately respond to changing merchandise trends and consumer preferences could 

significantly harm our customer relationships and financial performance. 

  Our business may be adversely affected by material fluctuations in commodity prices. 

  Product recalls and/or product liability may adversely impact our business, merchandise offerings, 

reputation, results of operations, cash flow and financial performance. 

  Our business is sensitive to consumer spending and general economic conditions, and other factors 

beyond our control, including adverse weather conditions or the outbreak of disease, and an economic 
slowdown could adversely affect our financial performance. 

  Our business may be adversely affected by the loss or actions of our third-party vendors. 

  Our international operations subject us to additional risks, which risks and related costs may differ in each 

country in which we do business and may cause our profitability to decline. 

  We may require additional capital to fund our business, which may not be available to us on satisfactory 

terms or at all. 

  Our business could be harmed if our existing franchisees do not conduct their business in accordance with 

agreed upon standards. 

  Our intellectual property rights may be inadequate to protect our business. 

  Our substantial indebtedness and lease obligations could adversely affect our financial flexibility and our 

competitive position. 

10 

 
  The market price of our common stock could decline due to the large number of outstanding shares of our 

common stock eligible for future sale. 

  Anti-takeover provisions in our charter documents and Delaware law might discourage, delay or prevent a 

change in control of our company. 

  Our amended and restated certificate of incorporation designates courts in the State of Delaware as the 
sole and exclusive forum for certain types of actions and proceedings that may be initiated by our 
stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes 
with us or our directors, officers or employees. 

Risks Related to Our Business 

Our business, operations, financial condition and liquidity have been and may continue to be materially and 
adversely affected by the outbreak of COVID-19.  

In March 2020, the World Health Organization declared COVID-19 a global pandemic, and governmental 
authorities around the world have implemented measures to reduce the spread of the virus. The global spread of 
COVID-19 and the measures to contain it have negatively impacted the global economy, disrupted global supply 
chains, and created significant volatility and disruption in financial markets. Quarantines, stay-at-home orders and 
related measures have significantly reduced consumer spending as well as customer demand for our products. In 
response to COVID-19, to safeguard the health and safety of its team members and customers, we temporarily 
closed all of our corporate retail stores as of March 18, 2020. During the temporary store closures, we offered 
curbside pickup and our e-commerce site, www.partycity.com, remained fully operational. This led to a temporary 
furlough of approximately 90% of store employees and 70% of wholesale, manufacturing and corporate employees 
for whom we provide health benefits. In addition, there were non-payroll expense reductions, including advertising 
and other store operating expenses, as well as professional and consulting fees, and cancellation of orders and 
negotiated receipt delays to manage inventory levels. We began reopening stores on May 1, 2020, in accordance 
with state and local health ordinances, and by June 22, 2020, all stores were re-opened. However, although all of our 
stores have reopened, these restrictions and other dislocations caused by the outbreak have disrupted our planning, 
branding and administrative functions, as well as that of our suppliers, transporters and customers. As a result, our 
business, operations, financial condition and liquidity have been and may continue to be materially and adversely 
affected. Further, the disruption to the global economy and to our business, the sustained decline in market 
capitalization, and reduced fair value of certain intangibles and long-lived assets, resulted in our recognizing non-
cash pre-tax impairment charges for the nine months ended September 30, 2020. 

COVID-19 has subjected our business, operations and financial condition to a number of risks, including, but 

not limited to, those discussed below: 

  Risks relating to our revenues and profitability. In general, our retail sales, and the retail sales of our 

business partners to whom we sell, represent discretionary spending by our customers and our business 
partners’ customers. Discretionary spending is affected by many factors, such as general business 
conditions, interest rates, availability of consumer credit, unemployment levels, public health crises, 
including COVID-19, and consumer confidence in future economic conditions. Our customers’ purchases 
and our business partners’ customers’ purchases of discretionary items, including our products, often 
decline during periods when disposable income is lower or during periods of actual or perceived 
unfavorable economic conditions or as a result of geopolitical events or widespread health emergencies, 
and we have experienced significant declines due to COVID-19. The COVID-19 pandemic led to store 
closures during parts of 2020 and has decreased traffic in our stores and caused consumers to decide not 
to host or attend gatherings or other events. In addition, our retail business realizes a significant portion of 
its revenues, net income and cash flows in September and October, principally due to Halloween sales. 
Because of COVID-19 and related restrictions, we opened significantly fewer Halloween City stores in 
the fourth quarter of 2020 than in prior years. As a result, our revenues and profitability have been 
materially and adversely affected. In addition, although we have taken actions in the fourth quarter of 
2020 to rationalize our in-store SKU count and dispose of certain inventory, the COVID-19 pandemic and 
the related economic downturn make it difficult for us to accurately forecast future demand trends, which 
could cause us to purchase excess inventories, resulting in increases in our inventory carrying cost, or 

11 

 
 
 
insufficient inventories, resulting in our inability to satisfy our customer demand and potential loss of 
market share. 

  Risks relating to our operations. In 2020, COVID-19 and related quarantines and work and travel 

restrictions in China and other countries disrupted, and may continue to disrupt, production for certain of 
our suppliers and our own manufacturing operations, and the extent to which these events will affect our 
results of operations and financial position remains uncertain. For our own manufacturing operations, the 
interruption in supply of certain key raw materials essential to the manufacturing of our products and 
significant changes in commodity prices had an adverse impact, and may continue to have an adverse 
impact on our and our suppliers’ abilities to manufacture the products necessary to maintain our existing 
customer relationships. COVID-19 has also at times disrupted, and may in the future disrupt, the 
transportation system we rely on and could increase product lead times due primarily to ocean shipping 
congestion from Asia, which may impact the timing of product availability on some SKUs. 

  Risks relating to impairment of our long-lived and intangible assets. During the first and third quarters of 
2020, we identified impairment indicators associated with our market capitalization and significantly 
reduced customer demand for our products due to COVID-19. As a result, we performed interim 
impairment tests on the goodwill at its retail and wholesale reporting units. As a result, we recorded a 
$581.4 million goodwill, intangibles and long-lived assets impairment charge. Should actual results differ 
from certain key assumptions used in the interim impairment test, including revenue and EBITDA 
growth, which are both impacted by economic conditions, or should other key assumptions change, 
including discount rates and market multiples, in subsequent periods, we could record additional 
impairment charges for the goodwill of such reporting units. 

  Risks relating to our financial condition and liquidity. During the third quarter of 2020, we undertook the 
exchange offers as previously announced in order to reduce our overall indebtedness and extend the 
weighted average maturity of our indebtedness. However, we continue to have a substantial level of 
indebtedness. We expect rely on cash on hand, cash generated by operations and borrowings available 
under our New ABL Facility to meet our working capital needs. However, if the duration of the COVID-
19 outbreak continues longer than we expect or the severity worsens, we may need to access other 
sources of financing, including incurring additional indebtedness, selling our assets and raising additional 
equity capital. These alternatives may not be available to us on satisfactory terms or at all, which could 
have a material adverse effect on our business. 

The full extent to which COVID-19 and the measures to contain it will impact our business, operations financial 

condition and liquidity will depend on the severity and duration of the COVID-19 outbreak and other future 
developments related to the response to the virus, all of which are highly uncertain and we expect this uncertainty to 
continue in 2021. As a result, we cannot predict the ultimate impact of COVID-19 on the Company and its 
operational and financial performance. Our results of operations may be affected by the uncertainty surrounding the 
impact of the COVID-19 pandemic, and we will continue to actively monitor the impact of the COVID-19 pandemic 
on expected losses. 

We face risks related to our balloon business including our use of helium gas and changes in consumer 
preferences.  

Balloons are a focal point of our growth strategy and are a key driver of our differentiated brand experience. 
The ongoing success of our balloon business may be affected by a number of factors. For example, some state and 
local governments have implemented or considered implementing rules, ordinances or regulations governing the 
sale of metallic balloons. As part of our balloon business, Anagram designs, manufactures and markets foil balloons. 
If widespread adoption of such rules, ordinances or regulations significantly restricts or discourages the sale of 
metallic balloons, it would have a material adverse effect on our business, results of operations, and financial 
condition, including those of Anagram. 

In addition, helium gas is currently used to inflate the majority of our metallic balloons and a portion of our 

latex balloons. Helium shortages and pricing can adversely impact the financial performance of our retail and 
wholesale operations. 

12 

 
 
Changing consumer preferences, whether we are able to anticipate, identify and respond to them or not, could 

adversely impact our sales. Inventory levels for certain balloon styles no longer considered to be “on trend” may 
increase, leading to higher markdowns to sell through excess inventory and, therefore, lower than planned margins. 
Conversely, if we underestimate consumer demand for our balloons, or if we fail to supply quality products in a 
timely manner, we may experience inventory shortages, which may negatively impact customer relationships, 
diminish brand loyalty and result in lost sales. 

We operate in a competitive industry, and our failure to compete effectively could cause us to lose our market 
share, revenues and growth prospects.  

Our wholesale segment competes with many other manufacturers and distributors, including smaller, 
independent manufacturers and distributors and divisions or subsidiaries of larger companies with greater financial 
and other resources than we have. Some of our competitors control licenses for widely recognized images and have 
broader access to mass market retailers that could provide them with a competitive advantage.  

The party goods retail industry is large and highly fragmented. Our retail stores compete with a variety of 
smaller and larger retailers including, but not limited to, independent party goods supply stores, specialty stores, 
warehouse/merchandise clubs, drug stores, dollar stores, mass merchants and e-commerce merchants. We face 
competition from internet-based retailers in addition to store-based retailers. These internet-based retailers may have 
a significant collective online presence and may be able to offer similar products to those that we sell, which may 
result in increased price competition. We compete, among other ways, on the basis of product mix and availability, 
customer convenience, quality, price and, with respect to our retail stores, location and store layout. We may not be 
able to continue to compete successfully against existing or future competitors in the retail space. Expansion into 
markets served by our competitors and entry of new competitors or expansion of existing competitors into our 
markets could materially adversely affect our business, results of operations, cash flows and financial performance.  

We must remain competitive in the areas of quality, price, breadth of selection, customer service and 

convenience. Competing effectively may require us to reduce our prices or increase our costs, which could lower our 
margins and adversely affect our revenues and growth prospects.  

Because we rely heavily on our own manufacturing operations and those of our suppliers, disruptions at 
manufacturing facilities could adversely affect our business, results of operations, cash flows and financial 
performance.  

Any significant disruption in manufacturing facilities, in the United States or abroad, for any reason, including 

regulatory requirements, unstable labor relations, public health crises, including the occurrence of a contagious 
disease or illness, such as the flu or COVID-19, the loss of certifications, power interruptions, fires, hurricanes, war 
or other forces of nature, could disrupt our supply of products, adversely affecting our business, results of 
operations, cash flows and financial performance. For example, the recent spread of the COVID-19 and related 
quarantines and work and travel restrictions in China and other countries has disrupted, and may continue to disrupt, 
production for certain of our suppliers and our own manufacturing operations, and the extent to which these events 
will affect our results of operations and financial position remains uncertain. The occurrence of one or more natural 
disasters, or other disruptive geo-political events, could also result in increases in fuel (or other energy) prices or a 
fuel shortage, the temporary or permanent closure of one or more of manufacturing or distribution centers, the 
temporary lack of an adequate work force in a market, the temporary or long-term disruption in the supply of 
products from some local and overseas suppliers, the temporary disruption in the transport of goods from overseas 
or delays in the delivery of goods to our distribution centers or stores or to third parties who purchase from us. If one 
or more of these events occurred, our revenues and profitability would be reduced.  

13 

 
 
A change in our competitive environment, including a decrease in our Halloween sales, could have a material 
adverse effect on our operating results for the year. 

Our retail business currently realizes a significant portion of its revenues, net income and cash flows in 
September and October, principally due to Halloween sales. We have also seen an increased demand in some of our 
other products, such as balloons. Any unanticipated decrease in demand for our products could require us to 
maintain excess inventory or sell excess inventory at substantial markdowns, which could have a material adverse 
effect on our business, profitability, ability to repay any indebtedness and our brand image. Failure to have proper 
lease space and adequate personnel could hurt our business, financial conditions and results of operations. In 
addition, our competitors could divert our sales during the Halloween season or if we are unable to hire qualified 
temporary personnel to adequately staff our stores and our distribution facility during the Halloween season, 
whether due to labor market conditions or a failure in our internal recruiting and staffing processes or otherwise.   

Our failure to appropriately respond to changing merchandise trends and consumer preferences could 
significantly harm our customer relationships and financial performance.  

As a manufacturer, distributor and retailer of consumer goods, our products must appeal to a broad range of 
consumers whose preferences are constantly changing. We also sell certain licensed products, with images such as 
cartoon or motion picture characters, which are in great demand for short time periods, making it difficult to project 
our inventory needs for these products. In addition, we may not be able to obtain the licenses for certain popular 
characters and could lose market share to competitors who are able to obtain those licenses. Additionally, if 
consumers’ demand for single-use, disposable party goods were to diminish in favor of reusable products for 
environmental or other reasons, our sales could decline.  

The success of our business depends upon many factors, such as our ability to accurately predict the market 
for our products and our customers’ purchasing habits, to identify product and merchandise trends, to innovate and 
develop new products, to manufacture and deliver our products in sufficient volumes and in a timely manner and to 
differentiate our product offerings from those of our competitors. We may not be able to continue to offer 
assortments of products that appeal to our customers or respond appropriately to consumer demands. We could 
misinterpret or fail to identify trends on a timely basis. Our failure to anticipate, identify or react appropriately to 
changes in consumer tastes could, among other things, lead to excess inventories and significant markdowns or a 
shortage of products and lost sales. Our failure to do so could harm our customer relationships and financial 
performance.  

Our business may be adversely affected by material fluctuations in commodity prices.  

The costs of our key raw materials (paper, petroleum-based resin and cotton) fluctuate. In general, we absorb 

movements in raw material costs that we consider temporary or insignificant. However, cost increases that are 
considered other than temporary may require us to increase our prices to maintain our margins. Raw material prices 
may increase in the future and we may not be able to pass on these increases to our customers. A significant increase 
in the price of raw materials that we cannot pass on to customers could have a material adverse effect on our results 
of operations and financial performance. In addition, the interruption in supply of certain key raw materials essential 
to the manufacturing of our products may have an adverse impact on our and our suppliers’ abilities to manufacture 
the products necessary to maintain our existing customer relationships. As a result, significant changes in 
commodity prices, foreign currency exchange rates, the imposition of tariffs on imported products or interest rates, 
and effects from public health crises, including the occurrence of a contagious disease or illness, such as COVID-19, 
could have a substantial adverse effect on our financial condition or results of operations. 

We may not be able to successfully implement our growth strategy.  

Our ability to increase our sales depends on many factors including, among others, our ability to:  

  Develop a more-relevant in-store experience;  

  Win in balloons;  

  Address price value perception in key categories;  

14 

 
 

Improve our customer engagement selling culture, including our in-store customer engagement;  

  Build on our omni-channel platform; and  

  Continue to grow our wholesale business. 

 

Implement new retail programs that could include but are not limited to loyalty rewards, new formats for 
existing stores, fewer skus and less inventory;  

  Obtain or maintain adequate capital resources on acceptable terms;  

  Manufacture and source sufficient levels of inventory at acceptable costs;  

  Hire, train and retain an expanded workforce of store managers and other store-level personnel, many of 

whom are in entry-level or part-time positions with historically high rates of turnover;  

  Successfully integrate new stores/e-commerce operations into our existing control structure and 

operations, including information system integration;  

  Maintain adequate manufacturing and distribution facilities, information system and other operational 

system capabilities;  

 

Identify and satisfy the merchandise and other preferences of our customers; and  

  Gain brand recognition and acceptance in new markets.  

Unexpected or unfavorable consumer responses to our promotional or merchandising programs could materially 
adversely affect our business, results of operations, cash flows and financial performance.  

Brand recognition, quality and price have a significant influence on consumers’ choices among competing 
products and brands. Advertising, promotion, merchandising and the cadence of new product introductions also have 
a significant impact on consumers’ buying decisions. If we misjudge consumer responses to our existing or future 
promotional activities, this could have a material adverse impact on our business, results of operations, cash flow 
and financial performance. 

Our marketing programs, e-commerce initiatives and use of consumer information are governed by an evolving 
set of laws and enforcement trends and unfavorable changes in those laws or trends, or our failure to comply 
with existing or future laws, could substantially harm our business and results of operations.  

We collect, maintain and use data provided to us through our online activities and other customer interactions 

in our business. Our current and future marketing programs depend on our ability to collect, maintain and use this 
information, and our ability to do so is subject to certain contractual restrictions in third-party contracts as well as 
evolving international, federal and state laws and enforcement trends. We strive to comply with all applicable laws 
and other legal obligations relating to privacy, data protection and consumer protection, including those relating to 
the use of data for marketing purposes. It is possible, however, that these requirements may be interpreted and 
applied in a manner that is inconsistent from one jurisdiction to another, may conflict with other rules or may 
conflict with our practices. If so, we may suffer damage to our reputation and be subject to proceedings or actions 
against us by governmental entities or others. Any such proceeding or action could hurt our reputation, force us to 
spend significant amounts to defend our practices, distract our management, increase our costs of doing business and 
result in monetary liability.  

In addition, as data privacy and marketing laws change, we may incur additional costs to ensure we remain in 
compliance with such laws. If applicable data privacy and marketing laws become more restrictive at the federal or 
state level, our compliance costs may increase, our ability to effectively engage customers via personalized 
marketing may decrease, our investment in our e-commerce platform may not be fully realized, our opportunities for 
growth may be curtailed by our compliance capabilities or reputational harm and our potential liability for security 
breaches may increase.  

15 

 
For example, in 2018 California enacted the California Consumer Privacy Act (“CCPA”), which broadly 

regulates the sale of the consumer information of California residents and grants California residents certain rights 
to, among other things, access and delete data about them in certain circumstances. CCPA went into effect on 
January 1, 2020, and compliance with the CCPA may increase the cost to us of operating in California. Other states 
are considering similar proposals. Such attempts by the states to regulate have the potential to create a patchwork of 
differing and/or conflicting state regulations. 

Disruption to the transportation system or increases in transportation costs may negatively affect our operating 
results.  

We rely upon various means of transportation, including shipments by air, sea, rail and truck, to deliver 
products to our distribution centers from vendors and manufacturers and from other distribution centers to our 
stores, as well as for direct shipments from vendors to stores and sales to third-party customers. Independent third 
parties with whom we conduct business may employ personnel represented by labor unions. Labor stoppages, 
shortages or capacity constraints in the transportation industry, disruptions to the national and international 
transportation infrastructure, public health crises, fuel shortages or transportation cost increases could adversely 
affect our business, results of operations, cash flows and financial performance. In particular, if the current COVID-
19 outbreak continues and results in a prolonged period of travel restrictions, we could experience global supply 
disruptions. If we experience supply disruptions, we may not be able to develop alternate sourcing quickly, which 
could adversely affect our operations. 

Product recalls and/or product liability may adversely impact our business, merchandise offerings, reputation, 
results of operations, cash flow and financial performance.  

We may be subject to product recalls if any of the products that we manufacture or sell are believed to cause 

injury or illness. In addition, as a retailer of products manufactured by third parties, we may also be liable for 
various product liability claims for products we do not manufacture. Indemnification provisions that we may enter 
into are typically limited by their terms and depend on the creditworthiness of the indemnifying party and its insurer 
and the absence of significant defenses. We may be unable to obtain full recovery from the insurer or any 
indemnifying third party in respect of any claims against us in connection with products manufactured by such third 
party. In addition, if our vendors fail to manufacture or import merchandise that adheres to our quality control 
standards or standards established by applicable law, our reputation and brands could be damaged, potentially 
leading to an increase in customer litigation against us. Furthermore, to the extent we are unable to replace any 
recalled products, we may have to reduce our merchandise offerings, resulting in a decrease in sales, especially if a 
recall occurs near or during a peak seasonal period. If our vendors are unable or unwilling to recall products failing 
to meet our quality standards, we may be required to recall those products at a substantial cost to us.  

Our business is sensitive to consumer spending and general economic conditions, and other factors beyond our 
control, including adverse weather conditions or the outbreak of disease, and an economic slowdown could 
adversely affect our financial performance 

In general, our retail sales, and the retail sales of our business partners to whom we sell, represent 

discretionary spending by our customers and our business partners’ customers. Discretionary spending is affected by 
many factors, such as general business conditions, interest rates, availability of consumer credit, unemployment 
levels, taxation, weather, hurricanes, public health crises, including the occurrence of a contagious disease or illness, 
such as the flu or COVID-19, and consumer confidence in future economic conditions. Our customers’ purchases 
and our business partners’ customers’ purchases of discretionary items, including our products, often decline during 
periods when disposable income is lower or during periods of actual or perceived unfavorable economic conditions 
or as a result of geopolitical events or widespread health emergencies. Geopolitical events, such as the threat of 
terrorism or cyber-attacks, and widespread health emergencies, such as COVID-19 or other pandemics or epidemics, 
could cause people to avoid our stores or decide not to host or attend gatherings or other events. If this occurs, our 
revenues and profitability will decline. In addition, economic downturns may make it difficult for us to accurately 
forecast future demand trends, which could cause us to purchase excess inventories, resulting in increases in our 
inventory carrying cost, or insufficient inventories, resulting in our inability to satisfy our customer demand and 
potential loss of market share.  

16 

 
Our business may be adversely affected by the loss or actions of our third-party vendors.  

Our ability to find new qualified vendors who meet our standards and supply products in a timely and efficient 

manner can be a significant challenge, especially for goods sourced from outside the United States. Many of our 
vendors currently provide us with incentives such as volume purchasing allowances and trade discounts. If our 
vendors were to reduce or discontinue these incentives, costs would increase. Should we be unable to pass cost 
increases to consumers, our profitability would be reduced.  

Our business and results of operations may be harmed if our suppliers or third-party manufacturers fail to follow 
acceptable labor practices or to comply with other applicable laws and guidelines.  

Many of the products sold in our stores and on our websites are manufactured outside of the United States, 

which may increase the risk that the labor, manufacturing safety and other practices followed by the manufacturers 
of these products may differ from those generally accepted in the United States as well as those with which we are 
required to comply under many of our image or character licenses. Although we require each of our vendors to sign 
a purchase order and vendor agreement that requires adherence to accepted labor practices and compliance with 
labor, manufacturing safety and other laws and we test merchandise for product safety standards, we do not 
supervise, control or audit our vendors or the manufacturers that produce the merchandise we sell to our customers. 
The violation of labor, manufacturing safety or other laws by any of our vendors or manufacturers, or the divergence 
of the labor practices followed by any of our vendors or manufacturers from those generally accepted in the United 
States could interrupt or otherwise disrupt the shipment of finished products to us, damage our brand image, subject 
us to boycotts by our customers or activist groups or cause some of our licensors of popular images to terminate 
their licenses to us. Our future operations and performance will be subject to these factors, which are beyond our 
control and could materially hurt our business, financial condition and results of operations or require us to modify 
our current business practices or incur increased costs.  

Changes in regulations or enforcement, or our failure to comply with existing or future regulations, may 
adversely impact our business.  

We are subject to federal, state and local regulations with respect to our operations in the United States. 

Additionally, we are subject to regulations in the foreign countries in which we operate and such regulations are 
increasingly distinct from those in the United States. Further, we may be subject to greater international regulation if 
we expand our business internationally. There are a number of legislative and regulatory initiatives that could 
adversely impact our business if they are enacted or enforced. Those initiatives include increased or new tariffs on 
imported products, wage or workforce issues (such as minimum-wage requirements, overtime and other working 
conditions and citizenship requirements), collective bargaining matters, environmental regulation, price and 
promotion regulation, trade regulations, data and privacy protection and others.  

Proposed changes in tax regulations may also change our effective tax rate as our business is subject to a 
combination of applicable tax rates in the various countries, states and other jurisdictions in which we operate. New 
accounting pronouncements and interpretations of existing accounting rules and practices have occurred and may 
occur in the future. A change in accounting standards or practices can have a significant effect on our reported 
results of operations. Failure to comply with legal requirements could result in, among other things, increased 
litigation risk that could affect us adversely by subjecting us to significant monetary damages and other remedies or 
by increasing our litigation expenses, administrative enforcement actions, fines and civil and criminal liability. If 
such issues become more expensive to address, or if new issues arise, they could increase our expenses, generate 
negative publicity, or otherwise adversely affect us.  

Certain aspects of recent U.S. federal income tax reform could negatively affect us.  

The Tax Cuts and Jobs Act of 2017 (the “TCJA”) resulted in an overall benefit to us because it reduced our 

marginal U.S. federal income rate to 21% and generally allowed us to immediately deduct 100% of the cost of 
tangible, depreciable property that we acquire and place into service on or before January 1, 2023 for federal income 
tax purposes. President Biden has proposed raising the highest U.S. federal income tax rate applicable to 
corporations to 28%. If this proposal were enacted into law, the benefit to us from the TCJA’s reduction in our 
marginal U.S. federal income tax rate to 21% would be reversed in part. 

17 

 
Certain aspects of the TCJA, however, could negatively affect us. For example, under the TCJA, we generally 

cannot deduct our business interest expense to the extent that it exceeds 30% of our Adjusted Taxable Income 
through our 2021 tax year or 30% of our EBIT thereafter. However, any such non-deductible interest is available for 
an indefinite carryforward.  

Additionally, under the TCJA, we became subject to a tax on global intangible low-taxed income (“GILTI”). 

President Biden has proposed doubling the U.S. federal income tax rate on GILTI. Under the TCJA, we are required 
to pay a one-time transition tax on the previously untaxed deferred foreign earnings that our foreign subsidiaries 
have accrued since 1986 at a rate of 15.5% for cash and cash-equivalent profits and 8% on other reinvested foreign 
earnings (the “Transition Tax”). We elected to pay and are paying this Transition Tax over eight annual installments 
without interest.  

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act (“the CARES Act”) 

was signed into law. The CARES Act is a $2 trillion legislative package intended to provide economic relief to 
companies impacted by the COVID-19 pandemic, and it enacted a number of Internal Revenue Code modifications 
which are of particular benefit to us, including: (1) 5-year net operating loss carryback, (2) temporary relaxation of 
the limitation on interest deductions by raising for 2019 and 2020 the business interest expense limitation from 30% 
to 50% of our Adjusted Taxable Income, and by allowing for the option to use the higher 2019 Adjusted Taxable 
Income to compute the 2020 limitation, (3) qualified improvement property eligible for 100% bonus depreciation, 
(4) employee retention tax credits, and (5) the deferral of the payment of most of the employer share of social 
security payroll tax incurred in 2020 until 2021 (50%) and 2022 (50%). 

Our international operations subject us to additional risks, which risks and related costs may differ in each 
country in which we do business and may cause our profitability to decline.  

We source certain products in a number of foreign countries, including contracting with manufacturers and 

suppliers located outside of the United States, many of which are located in Asia. Our operations and financial 
condition may be adversely affected if the markets in which we compete or source our products are affected by 
changes in political, economic or other factors. These factors, over which we have no control, may include:  

  Recessionary or expansive trends in international markets;  

  Changes in foreign currency exchange rates, principally fluctuations in the British Pound Sterling, the 
Canadian Dollar, the Euro, the Malaysian Ringgit, the Mexican Peso and the Australian Dollar;  

  Hyperinflation or deflation in the foreign countries in which we operate;  

  Work stoppages or other employee rights issues;  

  The imposition of restrictions on currency conversion or the transfer of funds;  

  Transportation delays and interruptions;  

 

Increases in the taxes we pay and other changes in applicable tax laws;  

  Difficulty enforcing our intellectual property and competition against counterfeit goods;  

  Public health crises, including the occurrence of a contagious disease or illness such as the COVID-19 

outbreak; 

18 

 
 
  Legal and regulatory changes and the burdens and costs of our compliance with a variety of laws, 

including new or additional trade restrictions, tariffs and changes in environmental regulations; and 
political and economic instability.  

International trade disputes and the U.S. government’s trade policy could adversely affect our business.  

International trade disputes could result in tariffs and other protectionist measures that could adversely affect 

our business. Tariffs could increase the cost of our products and the components and raw materials that go into 
making them and could further increase the costs of importing or exporting products from one jurisdiction into 
another. These increased costs could adversely impact the gross margin that we earn on our products. Countries may 
also adopt other protectionist measures that could limit our ability to offer our products and services, including, but 
not limited to, tariffs on China and China’s retaliatory tariffs on certain products from the U.S. Political uncertainty 
surrounding international trade disputes and protectionist measures could also have a negative effect on consumer 
confidence and spending, which could adversely affect our business.  

To the extent that significant additional tariffs are imposed, depending on the extent of such tariffs, they could 

have a material impact on our operating results in the future. 

In response to the U.S. government’s actions, certain foreign governments have imposed retaliatory tariffs on 

goods that their countries import from the United States. Changes in U.S. trade policy could result in one or more 
foreign governments adopting responsive trade policies that, depending on the scope of the policies, could make it 
more difficult or costly for us to do business in those countries.  

We cannot predict the extent to which the United States or other countries will impose quotas, duties, tariffs, 
taxes or other similar restrictions upon the import or export of our products in the future, nor can we predict future 
trade policy or the terms of any renegotiated trade agreements and their impact on our business. The adoption and 
expansion of trade restrictions, the occurrence of a trade war, or other governmental action related to tariffs or trade 
agreements or policies has the potential to adversely impact demand for our products, our costs, our customers, our 
suppliers, and the U.S. economy, which in turn could have a material adverse effect on our business, operating 
results and financial condition.  

We may face risks associated with litigation and claims.  

From time to time, we may become involved in other legal proceedings relating to the conduct of our 

business, including but not limited to, employee-related and consumer matters. Additionally, as a retailer and 
manufacturer of decorated party goods, we have been and may continue to be subject to product liability claims if 
the use of our products, whether manufactured by us or third party manufacturers, is alleged to have resulted in 
injury or if our products include inadequate instructions or warnings. Such matters can be time-consuming, divert 
management’s attention and resources and cause us to incur significant expenses. Due to the uncertainties of 
litigation, we can give no assurance that we will prevail on all claims made against us in the lawsuits that we 
currently face or that additional claims will not be made against us in the future. Furthermore, because litigation is 
inherently uncertain, there can be no assurance that the results of any of these actions will not have a material 
adverse effect on our business, results of operations or financial condition.  

We may require additional capital to fund our business, which may not be available to us on satisfactory terms or 
at all.  

We currently rely on cash generated by operations and borrowings available under the credit facilities to meet 

our working capital needs. However, if we are unable to generate sufficient cash from operations or if borrowings 
available under the credit facilities are insufficient, we may be required to adopt one or more alternatives to raise 
cash, such as incurring additional indebtedness, selling our assets, seeking to raise additional equity capital or 
restructuring, which alternatives may not be available to us on satisfactory terms or at all. Any of the foregoing 
could have a material adverse effect on our business.  

19 

 
Our success depends, in large part, on our senior management team.  

The success of our business depends, to a large extent, on the continued service of our senior management 
team and the ability to integrate new senior management. We may not be able to adequately mitigate the negative 
impact on our business and competitive position that a change of senior leadership could have, as we may not be 
able to find management personnel internally or externally with similar experience and industry knowledge to 
replace the individual on a timely basis. We do not maintain key life insurance on any of our senior officers.  

Our supply of qualified personnel and our labor costs depend in part on factors outside of our control.  

As our business expands, we believe that our future success will depend greatly on our continued ability to 

attract, motivate and retain qualified personnel who are able to successfully meet the needs of our business. 
Although we generally have been able to meet our staffing requirements in the past, our ability to meet our labor 
needs while controlling costs is subject to external factors, such as unemployment levels, labor market conditions, 
minimum wage legislation and changing demographics. Recently, various legislative movements have sought to 
increase the federal minimum wage in the United States, as well as the minimum wage in a number of individual 
states. As federal or state minimum wage rates increase, we may need to increase not only the wage rates of our 
minimum wage employees, but also the wages paid to our other hourly employees as well. Our inability to meet our 
staffing requirements in the future at costs that are favorable to us, or at all, could impair our ability to increase 
revenue, and our customers could experience lower levels of customer service.  

We are subject to risks associated with leasing substantial amounts of space.  

We lease all of our company-owned stores, our corporate headquarters and most of our distribution facilities. 

Payments under our leases account for a significant portion of our operating expenses and we expect payment 
obligations under our leases to account for a significant portion of our future operating expenses. The majority of 
our store leases contain provisions for base rent and a small number of store leases contain provisions for base rent, 
plus percentage rent based on sales in excess of an agreed upon minimum annual sales level. Our continued growth 
and success depends in part on our ability to renew leases for successful stores and negotiate leases for new stores, 
including temporary leases for our Halloween City stores. There is no assurance that we will be able to negotiate 
leases at similar or favorable terms, and we may decide not to enter a market or be forced to exit a market if a 
favorable arrangement cannot be made. If an existing or future store is not profitable and we decide to close it, we 
may nonetheless be committed to perform our obligations under the applicable lease, including, among other things, 
paying the base rent for the balance of the lease term. Moreover, even if a lease has an early cancellation clause, we 
may not satisfy the contractual requirements for early cancellation under the lease.  

Our business could be harmed if our existing franchisees do not conduct their business in accordance with 
agreed upon standards.  

Our success depends, in part, upon the ability of our franchisees to operate their stores and promote and 

develop our store concept. Although our franchise agreements include certain operating standards, all franchisees 
operate independently and their employees are not our employees. We provide certain training and support to our 
franchisees, but the quality of franchise store operations may be diminished by any number of factors beyond our 
control. Consequently, franchisees may not successfully operate stores in a manner consistent with our standards and 
requirements, or may not hire and train qualified managers and other store personnel. If they do not, our image, 
brand and reputation could suffer.  

Our information systems, order fulfillment and distribution facilities may prove inadequate or may be disrupted.  

We depend on our management information systems for many aspects of our business. We will be materially 

adversely affected if our management information systems are disrupted or we are unable to improve, upgrade, 
maintain and expand our systems. In particular, we believe our perpetual inventory, automated replenishment and 
stock ledger systems are necessary to properly forecast, manage and analyze our inventory levels, margins and 
merchandise ordering quantities. We may fail to properly optimize the effectiveness of these systems, or to 
adequately support and maintain the systems. Moreover, we may not be successful in developing or acquiring 
technology that is competitive and responsive to our customers and might lack sufficient resources to make the 
necessary investments in technology needs and to compete with our competitors, which could have a material 
adverse impact on our business, results of operations, cash flows and financial performance.  

20 

 
 
In addition, we may not be able to prevent a significant interruption in the operation of our electronic order 
entry and information systems, e-commerce platforms or manufacturing and distribution facilities due to natural 
disasters, accidents, systems failures or other events. Any significant interruption in the operation of these facilities, 
including an interruption caused by our failure to successfully expand or upgrade our systems or manage our 
transition to utilizing the expansions or upgrades, could reduce our ability to receive and process orders and provide 
products and services to our stores, third-party stores, and other customers, which could result in lost sales, cancelled 
sales and a loss of loyalty to our brand.  

Historically we have had merger, acquisition, investment and divestiture (M&A) activity, and we may have 
similar M&A activity in the future as part of our growth strategy. Future M&A activity could disrupt our ongoing 
business, distract management and employees, increase our expenses and adversely affect our business. In 
addition, we may not be able to identify suitable acquisition, merger or investment candidates.  

Should future M&A activity occur, this requires significant capital resources and can divert management’s 

attention from our existing business. This also entails an inherent risk that we could become subject to contingent or 
other liabilities, including liabilities arising from events or conduct predating the activity, that were not known to us 
at the time of the transaction. We may also incur significantly greater expenditures in integrating an acquired 
business or investment or divesting a business than we had anticipated at the time, which could impair our ability to 
achieve anticipated cost savings and synergies. M&A activity may also have unanticipated tax and accounting 
ramifications. Furthermore, this might consume a significant portion of our senior management team’s time and 
efforts with issues unrelated to advancing our core business strategies and operation issues. Our failure to 
successfully identify and consummate, manage M&A activity could have a material adverse effect on our business, 
financial condition or results of operations.  

In addition, we may not be able to:  

 

Identify suitable acquisition, merger or investment candidates  

  Consummate M&A activity on acceptable terms  

  Successfully integrate any acquired business into our operations or successfully manage the operations of 

any acquired business, or  

  Retain an acquired company’s significant customer relationships, goodwill and key personnel or 

otherwise realize the intended benefits of an acquisition.  

In the event that the operations of an acquired business or investment do not meet our performance 
expectations, we have in the past and may in the future restructure the acquired business or write-off the value of 
some or all of the assets of the acquired business or investment.  

Risks Related to Our Intellectual Property 

Our intellectual property rights may be inadequate to protect our business.  

We hold a variety of United States trademarks, service marks, patents, copyrights, and registrations and 

applications therefor, as well as a number of foreign counterparts thereto and/or independent foreign intellectual 
property asset registrations. In some cases, we rely solely on unregistered common law trademark rights and 
unregistered copyrights under applicable United States law to distinguish and/or protect our products, services and 
branding from the products, services and branding of our competitors. We cannot assure you that no one will 
challenge our intellectual property rights in the future. In the event that our intellectual property rights are 
successfully challenged by a third party, we could be forced to re-brand, re-design or discontinue the sale of certain 
of our products or services, which could result in loss of brand recognition and/or sales and could require us to 
devote resources to advertising and marketing new branding or re-designing our products. Further, we cannot assure 
you that competitors will not infringe our intellectual property rights, or that we will have adequate resources to 
enforce these rights. We also permit our franchisees to use a number of our trademarks and service marks, including 
Party City, The Discount Party Super Store, Nobody Has More Party for Less, Party America and Halloween City. 
Our failure to properly control our franchisees’ use of such trademarks could adversely affect our ability to enforce 

21 

 
them against third parties. A loss of any of our material intellectual property rights could have a material adverse 
effect on our business, financial condition, and results of operations.  

We license from many third parties and do not own the intellectual property rights necessary to sell products 

capturing many popular images, such as cartoon or motion picture characters. While none of these licenses is 
individually material to our aggregate business, a large portion of our business depends on the continued ability to 
license the intellectual property rights to these images in the aggregate and on the marketplace demand for these 
licensed properties, which could in turn lead to a decrease in licensed costume sales. Any injury to our reputation or 
our inability to comply with, in many cases, stringent licensing guidelines in these agreements may adversely affect 
our ability to maintain these relationships. A termination of any of our significant intellectual property licenses, or 
any other similarly material limitation on our ability to use certain licensed material may prevent us from 
manufacturing and distributing certain licensed products and could cause our customers to purchase these products 
from our competitors. In addition, we may be unable to renew some of our significant intellectual property licenses 
on terms favorable to us or at all. A large aggregate loss of our right to use intellectual property under our license 
agreements, or significant reduction in demand for product bearing the intellectual property of third parties,  could 
have a material adverse effect on our business, financial condition and results of operations.  

We also face the risk of claims that we have infringed third parties’ intellectual property rights, which could 

be expensive and time consuming to defend, cause us to cease using certain intellectual property rights, redesign 
certain products or packaging or cease selling certain products or services, result in our being required to pay 
significant damages or require us to enter into costly royalty or licensing agreements in order to obtain the rights to 
use third parties’ intellectual property rights, which royalty or licensing agreements may not be available at all, any 
of which could have a negative impact on our operating profits and harm our future prospects.  

Risks Related to Our Indebtedness 

Our substantial indebtedness and lease obligations could adversely affect our financial flexibility and our 
competitive position.  

As of December 31, 2020, we had total indebtedness of $1,519.1 million, net of deferred financing costs, 

capitalized call premiums and original issue discounts. Additionally, we had $176.5 million of borrowing capacity 
available under our asset-based revolving credit facility (“ABL Facility”).  

As of December 31, 2020, we had outstanding approximately $355.9 million in aggregate principal amount of 

indebtedness under the Senior Credit Facilities, net of deferred financing costs, capitalized call premiums and 
original issue discounts. Such indebtedness bears interest at a floating rate. 

We also have, and will continue to have, significant lease obligations. As of December 31, 2020, our 

minimum aggregate rental obligation under operating leases for fiscal 2021 through 2025 totaled $816.6 million. See 
Note 26 to the consolidated financial statements in Item 8 for further discussion.  

Our substantial level of indebtedness increases the possibility that we may be unable to generate cash 
sufficient to pay, when due, the principal of, interest on or other amounts due in respect of our indebtedness. For 
example, it could:  

  Make it more difficult for us to satisfy our obligations with respect to our indebtedness and any failure to 
comply with the obligations under any of our debt instruments, including restrictive covenants, could 
result in an event of default under the agreements governing such other indebtedness;  

  Require us to dedicate a substantial portion of our cash flow from operations to payments on our 

indebtedness, thereby reducing funds available for working capital, capital expenditures, acquisitions, 
selling and marketing efforts, product development and other purposes;  

 

Increase our vulnerability to adverse economic and industry conditions, which could place us at a 
competitive disadvantage compared to our competitors that have relatively less indebtedness;  

  Limit our flexibility in planning for, or reacting to, changes in our business and the industries in which we 

operate;  

22 

 
  Expose us to the risk of increasing rates as certain of our borrowings, including under the Senior Credit 

Facilities, will be at variable interest rates;  

  Restrict us from making strategic acquisitions or cause us to make non-strategic divestitures; and  

  Limit our ability to borrow additional funds, or to dispose of assets to raise funds, if needed, for working 

capital, capital expenditures, acquisitions, product development and other corporate purposes.  

The occurrence of any one of these events could have an adverse effect on our business, financial condition, 

results of operations, prospects and ability to satisfy our obligations under our indebtedness.  

Restrictions under our existing and future indebtedness may prevent us from taking actions that we believe would 
be in the best interest of our business.  

The agreements governing our existing indebtedness contain and the agreements governing our future 
indebtedness will likely contain customary restrictions on us or our subsidiaries, including covenants that, among 
other things and subject to certain exceptions, restrict us or our subsidiaries, as the case may be, from:  

 

Incurring additional indebtedness or issuing disqualified stock;  

  Paying dividends or distributions on, redeeming, repurchasing or retiring our capital stock;  

  Making payments on, or redeeming, repurchasing or retiring indebtedness;  

  Making investments, loans, advances or acquisitions;  

  Entering into sale and leaseback transactions;  

  Engaging in transactions with affiliates;  

  Creating liens;  

  Transferring or selling assets;  

  Guaranteeing indebtedness;  

  Creating restrictions on the payment of dividends or other amounts to us from our subsidiaries; and  

  Consolidating, merging or transferring all or substantially all of our assets and the assets of our 

subsidiaries.  

In addition, the ABL Facility requires us to comply, under specific circumstances, including certain types of 
acquisitions, with a minimum fixed charge coverage ratio covenant of 1.00 to 1.00. Our ability to comply with this 
covenant can be affected by events beyond our control and we may not be able to satisfy them. A breach of this 
covenant would be an event of default. If an event of a default occurs under the ABL Facility, the ABL Facility 
lenders could elect to declare all amounts outstanding under the ABL Facility to be immediately due and payable or 
terminate their commitments to lend additional money, which would also lead to an event of default under the senior 
secured term loan facility (“the Term Loan Credit Agreement”) and would lead to an event of default under our 
senior notes if any of the Senior Credit Facilities were accelerated. If the indebtedness under the Senior Credit 
Facilities or our other indebtedness were to be accelerated, our assets may not be sufficient to repay such 
indebtedness in full. We have pledged a significant portion of our assets as collateral under the Senior Credit 
Facilities.  

We may not be able to generate sufficient cash to service all of our indebtedness and may be forced to take other 
actions to satisfy our obligations under our indebtedness, which may not be successful.  

Our ability to make scheduled payments on or to refinance our debt obligations depends on our financial 

condition and operating performance, which is subject to prevailing economic and competitive conditions and to 
certain financial, business and other factors beyond our control. We may not be able to maintain a level of cash 
flows from operating activities sufficient to permit us to pay the principal, premium, if any, and interest on our 
indebtedness.  

23 

 
If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced 

to reduce or delay investments and capital expenditures, or to sell assets, seek additional capital or restructure or 
refinance our indebtedness. Our ability to restructure or refinance our debt will depend on the condition of the 
capital markets and our financial condition at such time. Any refinancing of our debt could be at higher interest rates 
and may require us to comply with more onerous covenants, which could further restrict our business operations. 
The terms of existing or future debt instruments may restrict us from adopting some of these alternatives. In 
addition, any failure to make payments of interest and principal on our outstanding indebtedness on a timely basis 
would likely result in a reduction of our credit rating, which could harm our ability to incur additional indebtedness. 
In the absence of such operating results and resources, we could face substantial liquidity problems and might be 
required to dispose of material assets or operations to meet our debt service and other obligations. The Senior Credit 
Facilities and the indentures governing the senior notes restrict our ability to dispose of assets and use the proceeds 
from the disposition. We may not be able to consummate those dispositions or obtain the proceeds that we could 
realize from them and the proceeds may not be adequate to meet any debt service obligations then due. These 
alternative measures may not be successful and may not permit us to meet our scheduled debt service obligations.  

Our ability to repay our debt is affected by the cash flow generated by our subsidiaries.  

Our subsidiaries own substantially all of our assets and conduct substantially all of our operations. 

Accordingly, repayment of our indebtedness will be dependent on the generation of cash flow by our subsidiaries 
and their ability to make such cash available to us, by dividend, debt repayment or otherwise. Our subsidiaries may 
not be able to, or may not be permitted to, make distributions to enable us to make payments in respect of our 
indebtedness. Each subsidiary is a distinct legal entity and, under certain circumstances, legal and contractual 
restrictions may limit our ability to obtain cash from our subsidiaries. While the indentures governing the senior 
notes limit the ability of our subsidiaries to incur consensual restrictions on their ability to pay dividends or make 
other intercompany payments to us, these limitations are subject to certain qualifications and exceptions.  

In addition, under certain circumstances, legal restrictions may limit our ability to obtain cash from our 
subsidiaries. Under the Delaware General Corporation Law (the “DGCL”), our subsidiaries organized in the State of 
Delaware may only make dividends (i) out of their “surplus” as defined in the DGCL or (ii) if there is no such 
surplus, out of their net profits for the fiscal year in which the dividend is declared and/or the preceding fiscal year. 
Under fraudulent transfer laws, certain of our subsidiaries may not pay dividends if the relevant entity is insolvent or 
is rendered insolvent thereby. The measures of insolvency for purposes of these fraudulent transfer laws vary 
depending upon the law applied in any proceeding to determine whether a fraudulent transfer has occurred. 
Generally, however, an entity would be considered insolvent if:  

 

 

the sum of its debts, including contingent liabilities, was greater than the fair saleable value of all of its 
assets;  

the present fair saleable value of its assets was less than the amount that would be required to pay its 
probable liability on its existing debts, including contingent liabilities, as they become absolute and 
mature; or  

 

it could not pay its debts as they became due.  

While we believe that we and our relevant subsidiaries currently have surplus and are not insolvent, there can 

otherwise be no assurance that we and these subsidiaries will not become insolvent or will be permitted to make 
dividends in the future in compliance with these restrictions in amounts needed to service our indebtedness.  

Our unrestricted subsidiaries under the Term Loan Credit Agreement, the ABL Facility credit agreement and the 
indenture governing the First Lien Party City Notes are not subject to any of the covenants under such 
agreements and do not guarantee the Term Loan Credit Agreement, the ABL Facility and the First Lien Party 
City Notes, and we may not be able to rely on the cash flow or assets of those unrestricted subsidiaries to pay 
certain of our debt, including the Term Loan Credit Agreement, the ABL Facility and the First Lien Party City 
Notes. 

Our unrestricted subsidiaries under the Term Loan Credit Agreement, the ABL Facility credit agreement 

and the indenture governing the Senior Secured First Lien Floating Rate Notes due 2025 (the “First Lien Party City 

24 

 
Notes”) are not subject to the covenants under such agreements and do not guarantee or pledge assets to secure the 
Term Loan Credit Agreement, the ABL Facility and the First Lien Party City Notes or any future indebtedness not 
incurred by such unrestricted subsidiaries. As of the date of this report on Form 10-K, Anagram Holdings and 
Anagram International (together, the “Anagram Issuers”) and their subsidiaries were unrestricted subsidiaries. 
Subject to compliance with the covenants contained in the Term Loan Credit Agreement, the ABL Facility credit 
agreement and the indenture governing the First Lien Party City Notes, we will be permitted to designate further 
subsidiaries as unrestricted subsidiaries. The creditors of the Anagram Issuers and their subsidiaries, including under 
the 15.00% PIK/Cash Senior Securred First Lien Notes due 2025 (the “First Lien Anagram Notes”) and the “10.00% 
PIK/Cash Senior Secured Sec and  Lien Notes due 2026 (the “Second Lien Anagram Notes”) will generally be 
entitled to payment of their claims from the assets of the Anagram Issuers and their subsidiaries before those assets 
would be available for distribution to us. In addition, the indentures governing the First Lien Anagram Notes and the 
Second Lien Anagram Notes limit the Anagram Issuers and their subsidiaries’ ability to make loans or other 
payments to fund payments in respect of the Term Loan Credit Agreement, the ABL Facility and the First Lien 
Party City Notes and the indenture governing the First Lien Anagram Notes requires the maintenance of certain 
minimum liquidity. As a result, the cash flow or assets of the Anagram Issuers and their subsidiaries may not be 
available to pay any of our debt other than debt incurred by the Anagram Issuers and their subsidiaries. 

Significant interest rate changes could affect our profitability and financial performance.  

Our earnings are affected by changes in interest rates as a result of our variable rate indebtedness under the 
ABL Facility and the Term Loan Credit Agreement. The interest rate swap agreements that we use to manage the 
risk associated with fluctuations in interest rates (if any) may not be able to fully eliminate our exposure to these 
changes. 

The transition away from LIBOR may adversely affect our cost to obtain financing.  

On July 27, 2017, the U.K. Financial Conduct Authority announced that it intends to stop persuading or 

compelling banks to submit LIBOR rates after 2021. As a result, LIBOR may be discontinued. While there is no 
consensus on what rate or rates may become accepted alternatives to LIBOR, the Alternative Reference Rates 
Committee, a steering committee comprised of U.S. financial market participants selected and the Federal Reserve 
Bank of New York started in May 2018 to publish the Secured Overnight Finance Rate (“SOFR”) as an alternative 
to LIBOR. SOFR is a broad measure of the cost of borrowing cash in the overnight U.S. treasury repo market. At 
this time, it is not possible to predict whether the SOFR or another reference rate will become an accepted 
alternative to LIBOR. The manner and impact of this transition may materially adversely affect the trading market 
for LIBOR-based loans, including our Term Loan Credit Agreement, as well as the applicable interest rate on and 
the amount of interest paid on our current or future debt obligations, including our Senior Credit Facilities.  

Risks Related to Our Common Stock 

The market price of our common stock could decline due to the large number of outstanding shares of our 
common stock eligible for future sale.  

Sales of substantial amounts of our common stock in the public market in future offerings, or the perception 
that these sales could occur, could cause the market price of our common stock to decline. These sales could also 
make it more difficult for us to sell equity or equity-related securities in the future, at a time and price that we deem 
appropriate. In addition, the additional sale of our common stock by our officers, directors or significant 
shareholders in the public market, or the perception that these sales may occur, could cause the market price of our 
common stock to decline.  

We may issue shares of our common stock or other securities from time to time as consideration for, or to 
finance, future acquisitions and investments or for other capital needs. We cannot predict the size of future issuances 
of our shares or the effect, if any, that future sales and issuances of shares would have on the market price of our 
common stock. If any such acquisition or investment is significant, the number of shares of common stock or the 
number or aggregate principal amount, as the case may be, of other securities that we may issue may in turn be 
substantial and may result in additional dilution to our stockholders. We may also grant registration rights covering 
shares of our common stock or other securities that we may issue in connection with any such acquisitions and 
investments.  

25 

 
To the extent that any of us, our executive officers or our directors sell, or indicate an intent to sell, substantial 

amounts of our common stock in the public market, the trading price of our common stock could decline 
significantly.  

Anti-takeover provisions in our charter documents and Delaware law might discourage, delay or prevent a 
change in control of our company.  

Our amended and restated certificate of incorporation or bylaws contain provisions that may make the 
acquisition of our company more difficult without the approval of our board of directors. These provisions include:  

 

 

 

 

 

 

advance notice requirements for stockholder proposals and director nominations;  

the sole ability of the board of directors to fill a vacancy created by the expansion of the board of 
directors;  

the required approval of holders of at least 75% of our outstanding shares of capital stock entitled to vote 
generally at an election of the directors to remove directors only for cause;  

the required approval of holders of at least 662∕3% of our outstanding shares of capital stock entitled to 
vote at an election of directors to adopt, amend or repeal our bylaws, or amend or repeal certain 
provisions of our amended and restated certificate of incorporation;  

limitations on the ability of stockholders to call special meetings and take action by written consent; and  

provisions that reproduce much of the provisions that limit the ability of “interested stockholders” from 
engaging in specified business combinations with us absent prior approval of the board of directors or 
holders of 662∕3% of our voting stock.  

The existence of the foregoing provisions and anti-takeover measures could limit the price that investors might 

be willing to pay in the future for shares of our common stock. They could also deter potential acquirers of our 
company, thereby reducing the likelihood that you could receive a premium for your common stock in the 
acquisition.  

Our amended and restated certificate of incorporation designates courts in the State of Delaware as the sole and 
exclusive forum for certain types of actions and proceedings that may be initiated by our stockholders, which 
could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, 
officers or employees.  

Our amended and restated certificate of incorporation provides that, subject to limited exceptions, the Court of 

Chancery of the State of Delaware will be the sole and exclusive forum for (i) any derivative action or proceeding 
brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, 
officers or other employees to us or our stockholders, (iii) any action asserting a claim against us arising pursuant to 
any provision of the DGCL, our amended and restated certificate of incorporation or our amended and restated 
bylaws or (iv) any other action asserting a claim against us that is governed by the internal affairs doctrine (each, a 
“Covered Proceeding”). In addition, our amended and restated certificate of incorporation provides that if any action 
the subject matter of which is a Covered Proceeding is filed in a court other than the specified Delaware courts 
without the approval of our board of directors (each, a “Foreign Action”), the claiming party will be deemed to have 
consented to (i) the personal jurisdiction of the specified Delaware courts in connection with any action brought in 
any such courts to enforce the exclusive forum provision described above and (ii) having service of process made 
upon such claiming party in any such enforcement action by service upon such claiming party’s counsel in the 
Foreign Action as agent for such claiming party. Any person or entity purchasing or otherwise acquiring any interest 
in shares of our capital stock shall be deemed to have notice of and to have consented to these provisions. These 
provisions may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes 
with us or our directors, officers or other employees, which may discourage such lawsuits against us and our 
directors, officers and employees. Alternatively, if a court were to find these provisions of our amended and restated 
certificate of incorporation inapplicable to, or unenforceable in respect of, one or more of the specified types of 
actions or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, 
which could adversely affect our business and financial condition.  

26 

 
Because we have no current plans to pay cash dividends on our common stock for the foreseeable future, you 
may not receive any return on investment unless you sell your common stock for a price greater than you paid.  

We plan to retain future earnings, if any, for future operation, expansion and debt repayment and have no 
current plans to pay any cash dividends for the foreseeable future. Any decision to declare and pay dividends in the 
future will be made at the discretion of our board of directors and will depend on, among other things, our results of 
operations, financial condition, cash requirements, contractual restrictions and other factors that our board of 
directors may deem relevant. In addition, our ability to pay dividends may be limited by covenants of any existing 
and future outstanding indebtedness we or our subsidiaries incur. As a result, you may not receive any return on an 
investment in our common stock unless you sell our common stock for a price greater than you paid. 

General Risk Factors 

Maintaining and improving our financial controls and the requirements of being a public company may strain 
our resources, divert management’s attention and affect our ability to attract and retain qualified board 
members.  

As a public company, we are subject to the reporting and other requirements of the Exchange Act, the 

Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), the Dodd-Frank Wall Street Reform and Consumer 
Protection Act of 2010 and the New York Stock Exchange (the “NYSE”) rules. The requirements of these rules and 
regulations have increased and will continue to significantly increase our legal and financial compliance costs, 
including costs associated with the hiring of additional personnel, making some activities more difficult, time-
consuming, or costly, and may also place undue strain on our personnel, systems and resources. The Exchange Act 
requires, among other things, that we file annual, quarterly, and current reports with respect to our business and 
financial condition.  

The Sarbanes-Oxley Act requires, among other things, that we maintain disclosure controls and procedures 

and internal control over financial reporting. Ensuring that we have adequate internal financial and accounting 
controls and procedures in place is a costly and time-consuming effort that needs to be re-evaluated frequently. We 
test our internal controls in order to comply with the requirements of Section 404 of the Sarbanes-Oxley Act 
(“Section 404”). Section 404 requires that we evaluate our internal control over financial reporting to enable 
management to report on, and our independent auditors to audit, the effectiveness of those controls. Both we and our 
independent registered public accounting firm test our internal controls in connection with the Section 404 
requirements and could, as part of that testing, identify material weaknesses, significant deficiencies or other areas 
for further attention or improvement.  

Implementing any appropriate changes to our internal controls may require specific compliance training for 

our directors, officers and employees, require the hiring of additional finance, accounting and other personnel, entail 
substantial costs to modify our existing accounting systems, and take a significant period of time to complete. These 
changes may not, however, be effective in maintaining the adequacy of our internal controls, and any failure to 
maintain that adequacy, or consequent inability to produce accurate financial statements on a timely basis, could 
increase our operating costs and could materially impair our ability to operate our business. Moreover, adequate 
internal controls are necessary for us to produce reliable financial reports and are important to help prevent fraud. As 
a result, our failure to satisfy the requirements of Section 404 on a timely basis could result in the loss of investor 
confidence in the reliability of our financial statements, which in turn could cause the market value of our common 
stock to decline.  

Various rules and regulations applicable to public companies make it more difficult and more expensive for us 

to maintain directors’ and officers’ liability insurance, and we may be required to accept reduced coverage or incur 
substantially higher costs to maintain coverage. If we are unable to maintain adequate directors’ and officers’ 
liability insurance, our ability to recruit and retain qualified officers and directors, especially those directors who 
may be deemed independent for purposes of the NYSE rules, will be significantly curtailed.  

27 

 
 
We may fail to adequately maintain the security of our electronic and other confidential information.  

We have become increasingly centralized and dependent upon automated information technology processes. 

In addition, a portion of our business operations is conducted over the internet. We could experience operational 
problems with our information systems and e-commerce platforms as a result of system failures, viruses, computer 
“hackers” or other causes. Any material disruption or slowdown of our systems could cause information, including 
data related to customer orders, to be lost or delayed, which could—especially if the disruption or slowdown 
occurred during a peak sales season—result in delays in the delivery of merchandise to our stores and customers or 
lost sales, which could reduce demand for our merchandise and cause our sales to decline.  

In addition, in the ordinary course of our business, we collect and store certain personal information from 

individuals, such as our customers and suppliers, and our employees, and we process customer payment card and 
check information, including via our e-commerce platforms. Computer hackers may attempt to penetrate our 
computer system, payment card terminals or other payment systems and, if successful, misappropriate personal 
information, payment card or check information or confidential Company business information. In particular, the 
techniques used by criminals to obtain unauthorized access to sensitive data change frequently and often are not 
recognized until launched against a target; accordingly, we may be unable to anticipate these techniques or 
implement adequate preventative measures. In addition, a Company employee, contractor or other third party with 
whom we do business may attempt to circumvent our security measures in order to obtain such information and may 
purposefully or inadvertently cause a breach involving such information. Any failure to maintain the security of our 
customers’ confidential information, or data belonging to us or our suppliers, could put us at a competitive 
disadvantage, result in deterioration in our customers’ confidence in us, subject us to potential litigation and liability, 
and fines and penalties, resulting in a possible material adverse impact on our business, results of operations, cash 
flows and financial performance. While we maintain insurance coverage that may, subject to policy terms and 
conditions, cover certain aspects of cyber risks, such insurance coverage may be insufficient to cover all losses and 
would not remedy damage to our reputation. There can be no assurance that we will not suffer a criminal attack in 
the future, that unauthorized parties will not gain access to personal information, or that any such incident will be 
discovered in a timely manner.  

Item 1B. 

Unresolved Staff Comments  

Not applicable.  

28 

 
Item 2. 

Properties  

The Company maintains the following facilities for its corporate and retail headquarters and to conduct its 

principal design, manufacturing and distribution operations:  

Square Feet 

146,346 square feet 

Owned or Leased 
(With Expiration Date) 
Leased (1) 

Location 
Elmsford, New York 

Rockaway, New Jersey 

Principal Activity 

Executive and other corporate offices, 
showrooms, design and art production for 
party products 
Retail corporate offices 

106,000 square feet 

Antananarivo, Madagascar 

Manufacture of costumes 

41,000 square feet 

Dallas, Texas 

East Providence, Rhode Island 

Eden Prairie, Minnesota 

Los Lunas, New Mexico 

Manufacture/personalization of cups and 
napkins 
Manufacture and distribution of plastic 
plates, cups and bowls 
Manufacture of metallic balloons and 
accessories 
Manufacture of injection molded plastics 

54,413 square feet 

229,230 square feet 
(2) 
115,600 square feet 

85,055 square feet 

Louisville, Kentucky 

Manufacture and distribution of paper plates 

213,958 square feet 

Monterrey, Mexico 

Newburgh, New York 

Tijuana, Mexico 

Chester, New York 

Edina, Minnesota 

Naperville, Illinois 

Manufacture and distribution of party 
products ( Stickers, gift wrap, bags and 
invites) 
Manufacture of paper napkins and cups 

355,500 square feet 

248,000 square feet 

Manufacture and distribution of plates and 
other party products 
Distribution of party products 

135,000 square feet 

896,000 square feet 

Distribution of metallic balloons and 
accessories 
Distribution of party goods for e-commerce 
sales 

122,300 square feet 

440,343 square feet 

Leased (expiration date: 
July 31, 2022) 
Leased (expiration date: 
December 31, 2023) 
Leased (expiration date: 
October 31, 2022) 
Leased (expiration date: 
February 28, 2033) 
Leased (expiration date: 
June 30, 2039) 
Leased (expiration date: 
6/30/2039) 
Leased (expiration date: 
March 31, 2025) 
Leased (expiration date: 
March 3, 2027) 

Leased (expiration date: 
July 31, 2027) 
Leased (3) 

Leased (expiration date: 
June 30, 2039) 
Leased (expiration date: 
June 30, 2026) 
Leased (expiration date: 
December 31, 2033) 

*Excludes locations that were sold as part of the Company’s sale of a substantial portion of its international operations. See Note 6, Disposition 

of Assets and Assets and Liabilities Held for Sale, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on 
Form 10-K for further discussion. 

(1)  Property is comprised of two buildings with various lease expiration dates through December 31, 2027.  

(2)  This figure represents an industrial park, which includes a 48,455 square foot office and warehouse.  

(3)  Property is comprised of two buildings with various lease expiration dates through March 31, 2022.  

In addition to the facilities listed above, we maintain a smaller distribution facility in the United Kingdom, 

smaller manufacturing facilities in Minnesota, small administrative offices in California, Australia, and the United 
Kingdom, and sourcing offices in China, Hong Kong, India, Indonesia and Vietnam. We also maintain warehouses 
in Colorado, Florida, Georgia, Michigan, Minnesota, New Jersey and New York and showrooms in Georgia, 
Nevada, and the United Kingdom.  

29 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
As of December 31, 2020, Company-owned and franchised permanent stores were located in the following 

states and Puerto Rico:  

State 
Alabama 
Alaska 
Arizona 
Arkansas 
California 
Colorado 
Connecticut 
District of Columbia 
Delaware 
Florida 
Georgia 
Hawaii 
Idaho 
Illinois 
Indiana 
Iowa 
Kansas 
Kentucky 
Louisiana 
Maine 
Maryland 
Massachusetts 
Michigan 
Minnesota 
Mississippi 
Missouri 
Montana 
Nebraska 
Nevada 
New Hampshire 
New Jersey 
New Mexico 
New York 
North Carolina 
North Dakota 
Ohio 
Oklahoma 
Oregon 
Pennsylvania 
Rhode Island 
South Carolina 
South Dakota 
Tennessee 
Texas 
Utah 
Vermont 
Virginia 
Washington 
West Virginia 
Wisconsin 
Wyoming 
Puerto Rico 

Total 

Company- owned     

Franchise 

Chain- wide 

—        

—        
3        
15        
—        
—        
—        
—        
3        
1        
2        
—        
—        
—        
—        
—        
—        
—        
—        
1        
—        
—        
—        
2        
1        
1        
—        
—        
—        
1        
—        
11        
—        
—        
—        
—        
1        
1        
—        
1        
—        
6        
13        
—        
—        
8        
1        
—        
—        
—        
5        

77        

9   
1   
14   
3   
104   
13   
12   
—   
1   
67   
30   
2   
—   
42   
19   
7   
7   
9   
11   
2   
22   
21   
26   
12   
3   
18   
1   
3   
6   
4   
27   
3   
61   
16   
4   
28   
11   
3   
28   
2   
10   
—   
16   
87   
—   
1   
20   
17   
4   
11   
—   
5   

823   

9        
1        
14        
—        
89        
13        
12        
—        
1        
64        
29        
—        
—        
42        
19        
7        
7        
9        
11        
2        
21        
21        
26        
12        
1        
17        
—        
3        
6        
4        
26        
3        
50        
16        
4        
28        
11        
2        
27        
2        
9        
—        
10        
74        
—        
1        
12        
16        
4        
11        
—        
—        

746   

30 

 
 
  
    
  
  
  
  
  
        
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
        
        
   
  
  
   
Additionally, at December 31, 2020, there were eight franchise stores in Mexico.  

In 2020, we operated 25 temporary stores in the U.S., principally under the Halloween City banner, and 

approximately 25 temporary stores in the U.K. and Ireland. We operate such stores under short-term leases with 
terms of approximately four to six months.  

We lease the property for all of our company-operated stores, which generally range in size from 10,000 

square feet to 15,000 square feet. We do not believe that any individual store property is material to our financial 
condition or results of operations. Of the leases for the company-owned stores at December 31, 2020, 27 expire in 
2021, 76 expire in 2022, 134 expire in 2023, 96 expire in 2024, 104 expire in 2025 and the balance expire in 2026 or 
thereafter. We have options to extend many of these leases for a minimum of five years.  

We believe that our properties have been adequately maintained, are in generally good condition and are 
suitable for our business as presently conducted. We believe our existing manufacturing facilities provide sufficient 
production capacity for our present needs and for our anticipated needs in the foreseeable future. To the extent such 
capacity is not needed for the manufacture of our products, we generally use such capacity for the manufacture of 
products for others pursuant to terminable agreements. All manufacturing and distribution facilities generally are 
used on a basis of two shifts per day. We also believe that, upon the expiration of our current leases, we will be able 
either to secure renewal terms or to enter into leases for alternative locations at market terms.  

Item 3. 

Legal Proceedings  

From time to time, we are subject to various legal proceedings and claims that arise in the ordinary course of 
our business activities. The Company does not believe that any pending proceedings of which it is aware will result, 
individually or in the aggregate, in a material adverse effect upon its financial condition or future results of 
operations.    

Item 4. 

Mine Safety Disclosures  

Not applicable.  

31 

 
 
PART II  

Item 5. 

Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer 
Purchases of Equity Securities  

The Company’s common stock is listed on the NYSE under the symbol “PRTY”.  

As of the close of business on February 26, 2021, there were 183 holders of record of the Company’s common 

stock, which does not reflect those shares held beneficially or those shares held in “street” name. Accordingly, the 
number of beneficial owners of our common stock exceeds this number.  

Dividend Policy  

Most of the Company’s indebtedness contains restrictions on the Company’s activities, including paying 
dividends on its capital stock and restricting dividends or other payments to the Company. See Note 12, Long-Term 
Obligations, of Item 8, “Financial Statements and Supplementary Data,” in this Annual Report on Form 10-K for 
further discussion. The Company currently intends to retain all of its future earnings, if any, to finance operations, 
development and growth of its business and repay indebtedness. Any future determination relating to our dividend 
policy will be made at the discretion of the Company’s board of directors and will depend on a number of factors, 
including future earnings, capital requirements, financial conditions, future prospects, contractual restrictions and 
covenants and other factors that the board of directors may deem relevant.  

Securities Authorized for Issuance Under Equity Compensation Plans  

(a) 

(b) 

(c) 
Number of 
securities 
remaining 
available for future 
issuance under 
equity 
compensation plans 
(excluding 
securities reflected 
in column (a)) 

Number of securities to 
be issued upon exercise 
of outstanding options, 
warrants, and rights 

Weighted-average 
exercise price of 
outstanding 
options, warrants 
and rights 

Plan Category 
Equity compensation plans approved by 
security holders 
Equity compensation plans not approved by 
security holders 
Total 

3,760,001   (1)     

6.68   (1)     

8,204,182   

1,000,000     
4,760,001     

15.60     
8.56     

254,000   
8,458,182   

(1)  Column (a) includes 3,291,175 outstanding stock options and 468,826 restricted stock units. The restricted stock units amount assumes that 
the maximum number of shares ultimately vest for awards that are performance-based. Additionally, the stock options amount assumes that 
all performance-based stock options vest. The weighted-average exercise price in column (b) takes into account the restricted stock units, 
which have no exercise price. The weighted average exercise price solely with respect to stock options outstanding under the approved 
plans is $7.63.  

32 

 
 
  
  
    
  
    
  
  
  
    
  
    
  
  
    
    
    
    
    
    
    
 
Stock Performance Graph  

The line graph below compares the cumulative total stockholder return on the Company’s common stock with 

the S&P 500 Index and the Dow Jones U.S. Specialty Retailers Index for the period from the completion of our 
initial public offering on April 16, 2015 through December 31, 2020. The graph assumes an investment of $100 
made at the closing of trading on April 16, 2015 in (i) the Company’s common stock, (ii) the stocks comprising the 
S&P 500 Index and (iii) the stocks comprising the Dow Jones U.S. Specialty Retailers Index. All values assume 
reinvestment of the full amount of all dividends, if any, into additional shares of the same class of equity securities 
at the frequency with which dividends were paid on such securities during the applicable time period. The stock 
price performance included in the line graph below is not necessarily indicative of future stock price performance. 
The stock performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC, nor shall such 
information be incorporated by reference into any future filing by us under the Securities Act or the Exchange Act, 
except to the extent that we specifically incorporate the graph by reference in such filing.  

33 

 
 
 
 
 
 
Item 6. 

Selected Consolidated Financial Data  

The following table sets forth selected historical consolidated financial data for the periods and as of the dates 

indicated below. Our selected historical consolidated financial data as of December 31, 2019 and December 31, 
2020 and for the years ended December 31, 2018, December 31, 2019 and December 31, 2020 presented in this 
table has been derived from our historical audited consolidated financial statements included elsewhere in this 
Annual Report on Form 10-K. Our selected historical consolidated financial data for the years ended December 31, 
2015 and December 31, 2016 were derived from our audited consolidated financial statements that are not included 
in this Annual Report on Form 10-K.  

The historical results presented below are not necessarily indicative of the results to be expected for any future 

period. The following information should be read in conjunction with Item 7, “Management’s Discussion and 

34 

 
Analysis of Financial Condition and Results of Operations,” and our financial statements and the notes thereto 
contained in Item 8, “Financial Statements and Supplementary Data,” of this Annual Report on Form 10-K.  

Income Statement Data: 
Revenues: 

Net sales 
Royalties and franchise fees 
Total revenues 

Expenses: 

Cost of sales 
Wholesale selling expenses 
Retail operating expenses 
Franchise expenses 
General and administrative expenses 
Art and development costs 
Development stage expenses (1) 
Gain on sale/leaseback transaction 
Store impairment and restructuring charges 
Loss on assets held for sale 
Goodwill and intangibles impairment 

Income (loss) from operations 
Interest expense, net 
Other (income) expense, net 
(Gain) on debt refinancing 
Income (loss) before income taxes 
Income tax expense (benefit) 
Net income (loss) 
Less: net loss attributable to noncontrolling interests 
Net income (loss) attributable to common shareholders of 
   Party City Holdco Inc. 
Statement of Cash Flow Data: 
Net cash provided by (used in) 

Operating activities 
Investing activities 
Financing activities 

Per Share Data: 

Basic 
Diluted 

Weighted Average 

Outstanding basic 
Diluted 

Cash dividend per common share 
Other Financial Data: 
Adjusted EBITDA (2) 
Adjusted net income (2) 
Adjusted net income per common share—diluted (2) 
Number of company-owned Party City stores 
Capital expenditures 
Party City brand comp sales (3) 
Wholesale Share of shelf (4) 
Balance Sheet Data (at end of period): 
Cash and cash equivalents 
Working capital 
Total assets 
Total debt 
Redeemable common securities 
Total equity 

   $ 

Fiscal Year Ended December 31, 
2020 (2) 

2019 (1) 

2,339,510      $ 
9,279        
2,348,789        

1,500,633        
67,103        
440,395        
13,152        
177,672        
23,203        
10,736        
(58,381 )      
29,038        
—        
562,631        
(417,393 )      
114,899        
1,871        
—        
(534,163 )      
(1,305 )      
(532,858 )      
(363 )      

1,843,444     
7,246     
1,850,690     

1,369,935     
50,121     
387,398     
12,146     
210,244     
17,638     
2,932     
—     
22,449     
73,948     
581,380     
(877,501 )   
77,043     
3,715     
(273,149 )   
(685,110 )   
(156,653 )   
(528,457 )   
(219 )   

   $ 

(532,495 )    $ 

(528,238 )   

   $ 

   $ 
   $ 

   $ 
   $ 
   $ 

   $ 

   $ 

(65,617 )    $ 
246,286        
(414 )      

(5.71 )    $ 
(5.71 )    $ 

28,002     
162     
(20,348 )   

(5.24 )   
(5.24 )   

93,295,692        
93,295,692        
—        

100,804,944     
100,804,944     
—     

269,189      $ 
43,414      $ 
0.46      $ 
777        
61,733      $ 
3.0   %   
79.6   %   

34,917      $ 
199,203        
3,595,319        
1,704,317        
3,351        
529,721        

95,534     
(44,865 )   
(0.45 )   
746     
51,128     

(16.5 ) % 
82.1   % 

119,532     
95,383     
2,806,455     
1,519,091     
—     
50,521      

(1) 

In 2017, the Company and Ampology, a subsidiary of Trivergence, reached an agreement to form a new legal entity (Kazzam, LLC) for the 
purpose of designing, developing and launching an online exchange platform for party-related services. During 2019 and 2020, Kazzam 
incurred expenses, respectively, which are recorded in development stage expenses in the Company’s consolidated statement of operations 
and comprehensive (loss) income. See Note 25 — Kazzam, LLC, of Item 8, Financial Statements and Supplementary Data in this Annual 
Report on Form 10-K for further discussion. 

35 

 
 
  
  
  
  
     
     
     
        
     
     
        
     
     
     
     
        
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
        
     
     
        
     
     
     
     
        
     
     
        
     
     
     
     
     
        
     
     
     
     
     
        
     
     
     
     
     
     
 
(2)  The Company presents adjusted EBITDA, adjusted net income and adjusted net income per common share—diluted as supplemental 

measures of its operating performance. The Company defines EBITDA as net income (loss) before interest expense, net, income taxes, 
depreciation and amortization and defines adjusted EBITDA as EBITDA, as further adjusted to eliminate the impact of certain items that 
the Company does not consider indicative of our core operating performance. These further adjustments are itemized below. Adjusted net 
income represents the Company’s net income (loss) adjusted for, among other items, intangible asset amortization, non-cash purchase 
accounting adjustments, amortization of deferred financing costs and original issue discounts, refinancing charges, equity-based 
compensation, and impairment charges. Adjusted net income per common share—diluted represents adjusted net income divided by diluted 
weighted average common shares outstanding. The Company presents these measures as supplemental measures of its operating 
performance. You are encouraged to evaluate these adjustments and the reasons the Company considers them appropriate for supplemental 
analysis. In evaluating the measures, you should be aware that in the future the Company may incur expenses that are the same as, or similar 
to, some of the adjustments in this presentation. The Company’s presentation of adjusted EBITDA, adjusted net income and adjusted net 
income per common share—diluted should not be construed as an inference that the Company’s future results will be unaffected by unusual 
or non-recurring items. The Company presents the measures because the Company believes they assist investors in comparing the 
Company’s performance across reporting periods on a consistent basis by eliminating items that the Company does not believe are 
indicative of its core operating performance. In addition, the Company uses adjusted EBITDA: (i) as a factor in determining incentive 
compensation, (ii) to evaluate the effectiveness of its business strategies and (iii) because its credit facilities use adjusted EBITDA to 
measure compliance with certain covenants. The Company also believes that adjusted net income and adjusted net income per common 
share—diluted are helpful benchmarks to evaluate its operating performance.  

Adjusted EBITDA, adjusted net income, and adjusted net income per common share—diluted have limitations as analytical tools. Some of 
these limitations are:  

 

 

 

 

 

 

 

they do not reflect the Company’s cash expenditures or future requirements for capital expenditures or contractual commitments;  

they do not reflect changes in, or cash requirements for, the Company’s working capital needs;  

adjusted EBITDA does not reflect the significant interest expense, or the cash requirements necessary to service interest or principal 
payments, on the Company’s indebtedness;  

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be 
replaced in the future, and adjusted EBITDA does not reflect any cash requirements for such replacements;  

non-cash compensation is and will remain a key element of the Company’s overall long-term incentive compensation package, 
although the Company excludes it as an expense when evaluating its core operating performance for a particular period;  

they do not reflect the impact of certain cash charges resulting from matters the Company considers not to be indicative of its 
ongoing operations; and  

other companies in the Company’s industry may calculate adjusted EBITDA, adjusted net income and adjusted net income per 
common share differently than the Company does, limiting its usefulness as a comparative measure.  

(3)  Party City brand comp sales include North American e-commerce sales.  

(4)  Represents the percentage of product costs included in cost of goods sold by our Party City stores and North American retail e - commerce 

operations which relate to products supplied by our wholesale operations. 

36 

 
 
Because of these limitations, adjusted EBITDA, adjusted net income, and adjusted net income per common 

share—diluted should not be considered in isolation or as substitutes for performance measures calculated in 
accordance with GAAP. The Company compensates for these limitations by relying primarily on its GAAP results 
and using the metrics only on a supplemental basis. The reconciliations from net income (loss) to adjusted EBITDA 
and adjusted net income for the periods presented follow (dollars in thousands, except per share amounts):  

Fiscal Year Ended December 31, 

$ 

2019 

(532,858 ) 
114,899   
(1,305 ) 
81,116   
(338,148 ) 
3,000   

$ 

$ 

2020 

(528,457 ) 
77,043   
(156,653 ) 
76,506   
(531,561 ) 
—   

—   

39,323   (c) 

581,380   (o) 
12,104   (b) 
—   
(3,147 ) 
7,197   (e) 
(1,058 ) 
3,858   (f) 
8,643   (g) 
1,033   (h) 
2,071   (i) 
1,460   (i) 

—   
7,843   (k) 
(273,149 ) (j) 

—   
73,948   (p) 
88,358   (c) 
73,843   (q) 

3,388   
95,534   

(58,381 ) (a) 

58,778   (c) 

562,631   (o) 
6,460   (b) 
36   
(1,796 ) (d) 
14,208   (e) 
421   
4,445   (f) 
1,319   (g) 
515   (h) 
2,033   (i) 
—   

(472 ) 
8,548   (k) 
—   
5,074   (s) 
—   
—   
—   
518   
269,189   

Net income (loss) 

Interest expense, net 
Income taxes 
Depreciation and amortization 

EBITDA 

Non-cash purchase accounting adjustments 
Gain on sale/leaseback transaction 

Store impairment and restructuring charges 

Goodwill and intangibles impairment 

Other restructuring, retention and severance 
Refinancing charges 
Deferred rent 
Corporate development expenses 
Foreign currency losses (gains) 
Closed store expense 
Stock option expense 
Non-employee equity based compensation 
Restricted stock units expense—time based 
Restricted stock units expense—performance based 
Undistributed loss (income) in equity method 
   investments
Non-recurring legal settlements/costs 
(Gain) on debt refinancing 
(Gain) loss on sale of assets 
Loss on held for sale 
Inventory disposal and reserve for future disposal 
COVID - 19 
Other 

Adjusted EBITDA 

$ 

37 

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41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7. 

Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Business Overview 

Our Company  

We are the leading party goods company by revenue in North America and, we believe, the largest vertically 

integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping 
destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a 
global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and 
sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail 
operations. The Company is a leading player in its category and vertically integrated in its breadth and depth. The 
Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic 
and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. 
The Company’s retail operations include 831 specialty retail party supply stores (including franchise stores) 
throughout the United States and Mexico operating under the names Party City and Halloween City, and e-
commerce websites, including through the domain name PartyCity.com. 

In addition to our retail operations, we are also one of the largest global designers, manufacturers and 

distributors of decorated consumer party products, with items found in retail outlets worldwide, including 
independent party supply stores, mass merchants, grocery retailers, e-commerce merchandisers and dollar stores. 
Our products are available or licensed in over 100 countries with the United Kingdom (“U.K.”), Canada, Germany, 
Mexico and Australia among the largest end markets for our products outside of the United States. 

How We Assess the Performance of Our Company 

In assessing the performance of our company, we consider a variety of performance and financial measures 

for our two operating segments, Retail and Wholesale. These key measures include revenues and gross profit, 
comparable retail same-store sales and operating expenses. We also review other metrics such as adjusted net 
income (loss), adjusted net income (loss) per common share – diluted, and adjusted EBITDA. For a discussion of 
our use of these measures and a reconciliation of adjusted net income (loss) and adjusted EBITDA to net income 
(loss), please refer to Item 6, “Selected Consolidated Financial Data.”  

Segments 

Our retail segment generates revenue primarily through the sale of our party supplies, which are sold under the 

Amscan and Anagram brand names through Party City, Halloween City and PartyCity.com. During 2020, 82% of 
the product that was sold by our retail segment was supplied by our wholesale segment and 26% of the product that 
was sold by our retail segment was self-manufactured.  

Our wholesale revenues are generated from the sale of decorated party goods for all occasions, including 

paper and plastic tableware, accessories and novelties, costumes, metallic and latex balloons and stationery. Our 
products are sold at wholesale to party goods superstores (including our franchise stores), other party goods retailers, 
mass merchants, independent card and gift stores, dollar stores and e-commerce merchandisers.  

Intercompany sales between the Wholesale and the Retail segment are eliminated, and the wholesale profits 

on intercompany sales are deferred and realized at the time the merchandise is sold to the retail consumer. For 
segment reporting purposes, certain general and administrative expenses and art and development costs are allocated 
based on total revenues.  

Financial Measures 

Revenues. Revenue from retail store operations is recognized at the point of sale as control of the product is 
transferred to the customer at such time. Retail e-commerce sales are recognized when the consumer receives the 
product as control transfers upon delivery. We estimate future retail sales returns and record a provision in the 
period in which the related sales are recorded based on historical information. Retail sales are reported net of taxes 
collected.  

42 

Under the terms of our agreements with our franchisees, we provide both: 1) brand value (via significant 
advertising spend) and 2) support with respect to planograms, in exchange for a royalty fee that ranges from 4% to 
6% of the franchisees’ sales. The Company records the royalty fees at the time that the franchisees’ sales are 
recorded.  

For most of our wholesale sales, control transfers upon the shipment of the product as: 1) legal title transfers 
on such date and 2) we have a present right to payment at such time. Wholesale sales returns are not significant as 
we generally only accept the return of goods that were shipped to the customer in error or that were damaged when 
received by the customer. Additionally, due to our extensive history operating as a leading party goods wholesaler, 
we have sufficient history with which to estimate future sales returns and we use the expected value method to 
estimate such activity.  

Intercompany sales from our wholesale operations to our retail stores are eliminated in our consolidated total 

revenues.  

Comparable Retail Same-Store Sales. The growth in same-store sales represents the percentage change in 
same-store sales in the period presented compared to the prior year. Same-store sales exclude the net sales of a store 
for any period if the store was not open during the same period of the prior year. Acquired stores are excluded from 
same-store sales until they are converted to the Party City format and included in our sales for the comparable period 
of the prior year. Comparable sales are calculated based upon stores that were open at least thirteen full months as of 
the end of the applicable reporting period and do not exclude stores closed due to state regulations regarding 
COVID-19. When a store is reconfigured or relocated within the same general territory, the store continues to be 
treated as the same store. If, during the period presented, a store was closed, sales from that store up to and including 
the closing day are included as same-store sales as long as the store was open during the same period of the prior 
year. Same-store sales for the Party City brand include North American retail e-commerce sales.  

Cost of Sales. Cost of sales at wholesale reflects the production costs (i.e., raw materials, labor and overhead) 
of manufactured goods and the direct cost of purchased goods, inventory shrinkage, inventory adjustments, inbound 
freight to our manufacturing and distribution facilities, distribution costs and outbound freight to get goods to our 
wholesale customers. At retail, cost of sales reflects the direct cost of goods purchased from third parties and the 
production or purchase costs of goods acquired from our wholesale segment. Retail cost of sales also includes 
inventory shrinkage, inventory adjustments, inbound freight, occupancy costs related to store operations (such as 
rent and common area maintenance, utilities and depreciation on assets) and all logistics costs associated with our 
retail e-commerce business.  

Our cost of sales increases in higher volume periods as the direct costs of manufactured and purchased goods, 
inventory shrinkage and freight are generally tied to net sales. However, other costs are largely fixed or vary based 
on other factors and do not necessarily increase as sales volume increases. Changes in the mix of our products may 
also impact our overall cost of sales. The direct costs of manufactured and purchased goods are influenced by raw 
material costs (principally paper, petroleum-based resins and cotton), domestic and international labor costs in the 
countries where our goods are purchased or manufactured and logistics costs associated with transporting our goods. 
We monitor our inventory levels on an on-going basis in order to identify slow-moving goods.  

Cost of sales related to sales from our wholesale segment to our retail segment are eliminated in our 

consolidated financial statements.  

Wholesale Selling Expenses. Wholesale selling expenses include the costs associated with our wholesale sales 
and marketing efforts, including merchandising and customer service. Costs include the salaries and benefits of the 
related work force, including sales-based bonuses and commissions. Other costs include catalogues, showroom rent, 
travel and other operating costs. Certain selling expenses, such as sales-based bonuses and commissions, vary in 
proportion to sales, while other costs vary based on other factors, such as our marketing efforts, or are largely fixed 
and do not necessarily increase as sales volumes increase.  

Retail Operating Expenses. Retail operating expenses include all of the costs associated with retail store 

operations, excluding occupancy-related costs included in cost of sales. Costs include store payroll and benefits, 
advertising, supplies and credit card costs. Retail expenses are largely variable but do not necessarily vary in 
proportion to net sales.  

43 

 
Franchise Expenses. Franchise expenses include the costs associated with operating our franchise network, 

including salaries and benefits of the administrative work force and other administrative costs. These expenses 
generally do not vary proportionally with royalties and franchise fees.  

General and Administrative Expenses. General and administrative expenses include all operating costs not 

included elsewhere in the statement of operations and comprehensive (loss) income. These expenses include payroll 
and other expenses related to operations at our corporate offices, including occupancy costs, related depreciation and 
amortization, legal and professional fees.. These expenses generally do not vary proportionally with net sales.  

Art and Development Costs. Art and development costs include the costs associated with art production, 

creative development and product management. Costs include the salaries and benefits of the related work force. 
These expenses generally do not vary proportionally with net sales.  

Adjusted EBITDA. We define EBITDA as net income (loss) before interest expense, net, income taxes, 
depreciation and amortization. We define Adjusted EBITDA as EBITDA, as further adjusted to eliminate the impact 
of certain items that we do not consider indicative of our core operating performance. We caution investors that 
amounts presented in accordance with our definition of Adjusted EBITDA may not be comparable to similar 
measures disclosed by other issuers, because not all issuers calculate Adjusted EBITDA in the same manner. We 
believe that Adjusted EBITDA is an appropriate measure of operating performance in addition to EBITDA because 
we believe it assists investors in comparing our performance across reporting periods on a consistent basis by 
eliminating the impact of items that we do not believe are indicative of our core operating performance. In addition, 
we use Adjusted EBITDA: (i) as a factor in determining incentive compensation, (ii) to evaluate the effectiveness of 
our business strategies, and (iii) because the credit facilities use Adjusted EBITDA to measure compliance with 
certain covenants.  

Adjusted Net Income (Loss). Adjusted net income (loss) represents our net income (loss), adjusted for, among 

other items, intangible asset amortization, non-cash purchase accounting adjustments, amortization of deferred 
financing costs and original issue discounts, equity-based compensation and impairment charges. We present 
adjusted net income because we believe it assists investors in comparing our performance across reporting periods 
on a consistent basis by eliminating the impact of items that we do not believe are indicative of our core operating 
performance.  

Adjusted Net Income (Loss) Per Common Share – Diluted. Adjusted net income (loss) per common share – 
diluted represents adjusted net income (loss) divided by the Company’s diluted weighted average common shares 
outstanding. We present the metric because we believe it assists investors in comparing our per share performance 
across reporting periods on a consistent basis by eliminating the impact of items that we do not believe are indicative 
of our core operating performance.   

Factors Affecting Our Results  

Important events that have impacted or will impact the results presented in “Management’s Discussion and 

Analysis of Financial Condition and Results of Operations” include: 

 Inventory Disposal. During the fourth quarter of 2020, the Company continued to make progress in 
improving inventory levels across its stores and distribution network. Consistent with the strategy of rationalizing 
in-store SKU count and improving working capital velocity, the Company has updated its seasonal assortment 
strategy to target higher in-season sell-through of merchandise and reduce annual inventory carry-over. The more 
edited and curated assortments are expected to improve the customer experience by making stores easier to shop and 
product selections more relevant to consumers, while also improving the efficiency of inventory management and 
reducing working capital needs. As a result, the Company disposed of $88,358 in inventory during the fourth quarter 
of 2020 that will not be required in future seasons. 

44 

 
Sale of International Operations. In January 2021, the Company closed the previously disclosed sale of a 
substantial portion of its international operations. The announced sale had a total transaction value of approximately 
$50.6 million. As of December 31, 2020, the assets and liabilities of the international operations are considered held 
for sale. As a result, the company recorded a loss reserve of $73,948. 

Store Impairment and Restructuring Charges. During the years ended December 31, 2020 and 2019, the 

Company performed a comprehensive review of its store locations aimed at improving the overall productivity of 
such locations (“store optimization program”) and, after careful consideration and evaluation of the store locations, 
the Company made the decision to accelerate the optimization of its store portfolio. In 2019, 55 stores were 
identified for closure, out of which 35 stores were closed in 2019 and 20 stores were closed in January 2020. In 
2020, 21 stores identified for closure in the first quarter of 2020 and were closed in the third quarter. These closings 
should provide the Company with capital flexibility to expand into underserved markets. In addition, the Company 
evaluated the recoverability of long-lived assets at the open stores and recorded an impairment charge associated 
with the operating lease asset and property, plant and equipment for open stores where sales were affected due to the 
outbreak of, and local, state and federal governmental responses to, COVID-19. In conjunction with the store 
optimization program and store impairment, during the years ended December 31, 2020 and 2019, the Company 
recorded charges as detailed in Note 3 – Store Impairment and Restructuring Charges, of Item 8, “Financial 
Statements and Supplementary Data” in this Annual Report on Form 10-K. 

COVID-19. Our business, operations, financial condition and liquidity have been and may continue to be 
materially and adversely affected by COVID-19. Further, the disruption to the global economy and to our business, 
along with the decline in our stock price, may negatively impact the carrying value of certain assets, including 
inventories, accounts receivable, intangibles and goodwill. The full extent to which COVID-19 and the measures to 
contain it will impact our business, operations, financial condition and liquidity will depend on the severity and 
duration of the COVID-19 outbreak and other future developments related to the response to the virus, all of which 
are highly uncertain, and we expect this uncertainty to continue in 2021. Our results of operations may be affected 
by the uncertainty surrounding the impact of the COVID-19 pandemic, and we will continue to actively monitor the 
impact of the COVID-19 pandemic on our expected losses. We have proactively managed our liquidity profile 
throughout the fiscal year and expect to continue to do so going forward. We expect to rely on cash on hand, cash 
generated by operations and borrowings available under our New ABL Facility to meet our working capital needs. 

Goodwill and Intangibles Impairment. During the three months ended March 31, 2020, the Company 

identified intangible assets’ impairment indicators associated with its market capitalization and significantly reduced 
customer demand for its products due to COVID-19. As a result, the Company performed interim impairment tests 
on the goodwill at its retail and wholesale reporting units and its other indefinite lived intangible assets as of March 
31, 2020. The interim impairment tests were performed using an income approach. The Company recognized non-
cash pre-tax goodwill impairment charges at March 31, 2020 of $253,110 and $148,326 against the goodwill 
associated with its retail and wholesale reporting units, respectively. In addition, during the three months ended 
March 31, 2020, the Company recorded an impairment charge of $131,287 and $3,925 on its Party City and 
Halloween City tradenames, respectively. During the three months ended September 30, 2020 the Company has 
determined that the fair value of certain indefinite-lived intangible assets is lower than the related book values. 
Additionally, for certain long-lived assets it is more likely than not that those long-lived assets will be disposed 
significantly before the end of their previously estimated useful lives. As a result, impairment charges of $11,032, 
$2,423 and $31,277 were recorded in the third quarter on its business indefinite-lived trade name intangibles, finite-
lived intangibles and tangible assets, respectively. During the three months ended December 31, 2020, there was no 
goodwill or intangibles impairment. 

During the three months ended September 30, 2019, and the three months ended December 31, 2019, the 

Company identified an impairment indicator associated with its market capitalization and performed impairment 
tests on the goodwill at its wholesale and retail reporting units and its other indefinite lived intangible assets as of 
September 30, 2019 and December 31, 2019. The Company recognized non-cash pre-tax goodwill impairment 
charges at September 30, 2019 of $224,100 and $35,000 and at December 31, 2019, of $271,500 and $25,400, 
against the goodwill associated with its retail and wholesale reporting units, respectively. During 2019, there was no 
impairment on the Party City trade name and the Company recorded a Halloween City trade name impairment 
charge of $6,575.  

45 

 
Sale/Leaseback Transaction. In June 2019, the Company sold its main distribution center in Chester, New 

York, its metallic balloons manufacturing facility in Eden Prairie, Minnesota and its injection molded plastics 
manufacturing facility in Los Lunas, New Mexico.  Simultaneously, the Company entered into twenty-year leases 
for each of the facilities.  The aggregate sale price was $128.0 million and, during the year ended December 31, 
2019, the Company recorded a $58.4 million gain on the sale, net of transaction costs, in the Company’s condensed 
consolidated statement of operations and comprehensive loss. 

Sale of Canadian-based Party City Stores. On October 1, 2019, the Company sold its Canadian-based Party 

City stores to a Canadian-based retailer for $131.7 million and entered into a 10-year supply agreement under which 
the acquirer agreed to purchase product from the Company for such Party City stores, as well as the acquirer’s other 
stores.  The Company used the net proceeds to paydown debt. 

Loans and Long-Term Obligations. As referenced in Note 11 – Loans and Notes Payable of Item 8, “Financial 

Statements and Supplementary Data” in this Annual Report on Form 10-K during April 2019, the Company 
amended the ABL Facility. Such amendment removed the seasonal component and made the ABL Facility a $640 
million facility with no seasonal modification component. The Company further reduced the ABL revolving 
commitments and prepaid the outstanding ABL revolving loans, in an aggregate principal amount equal to $44,000 
in accordance with the ABL Facility credit agreement. 

As detailed in Note 12 – Long-Term Obligations, during August 2018, the Company executed a refinancing of 
its debt portfolio and issued $500 million of new senior notes at an interest rate of 6.625%. The notes will mature in 
August 2026. The Company used the proceeds from the notes to: (i) reduce the outstanding balance under its 
existing ABL Facility by $90 million and (ii) voluntarily prepay $400 million of the outstanding balance under its 
existing Term Loan Credit Agreement. Additionally, as part of the refinancing, the Company extended the maturity 
of the ABL Facility to August 2023.  

Further, in July 2020, the Company and certain of its direct or indirect subsidiaries, including PCHI, Anagram 

Holdings, LLC, a Delaware limited liability company and wholly owned direct subsidiary of PCHI (“Anagram 
Holdings”), and Anagram International, Inc., a Minnesota corporation and wholly owned direct subsidiary of 
Anagram Holdings, completed certain refinancing transactions, including, among other things: (i) the exchange of 
$327,076 of 6.125% Senior Notes due 2023 (the “2023 Notes”) and $392,746 of 6.625% Senior Notes due 2026 (the 
“2026 Notes” and, together with the 2023 Notes, the “Existing Notes”) issued by PCHI, in each case tendered in the 
Company’s offers to exchange pursuant to the terms described in a confidential offering memorandum, for (A) 
$156,669 of Senior Secured First Lien Floating Rate Notes due 2025 (the “First Lien Party City Notes”) issued by 
PCHI; (B) $84,687 of 10.00% PIK/Cash Senior Secured Second Lien Notes due 2026 (the “Second Lien Anagram 
Notes”) issued by Anagram Holdings and Anagram International (together, the “Anagram Issuers”); and (C) 
15,942,551 shares of the Company’s common stock, $0.01 par value per share (the “Common Stock”); (ii) the 
issuance of $110,000 in the aggregate of 15.00% PIK/Cash Senior Secured First Lien Notes due 2025 (the “First 
Lien Anagram Notes”) by the Anagram Issuers and an additional $5,000 of First Lien Party City Notes in 
connection with a rights offering and a private placement, as applicable; and (iii) the solicitations of certain consents 
with respect to the indentures governing Existing Notes. 

Acquisitions. During 2018, we acquired 58 franchise and independent stores. The acquisitions increased net 
sales for our retail segment by approximately $67 million versus 2017. Additionally, these acquisitions decreased 
our third-party wholesale sales by $20 million as post-acquisition wholesale sales to such stores are now eliminated 
as intercompany sales.  

Tax. On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act (“the CARES 

Act”) was signed into law. The CARES Act is a $2 trillion legislative package intended to provide economic relief 
to companies impacted by the COVID-19 pandemic, and it enacted a number of Internal Revenue Code 
modifications which are of particular benefit to us, including: (1) 5-year net operating loss carryback, (2) temporary 
relaxation of the limitation on interest deductions by raising for 2019 and 2020 the business interest expense 
limitation from 30% to 50% of our Adjusted Taxable Income, and by allowing for the option to use the higher 2019 
Adjusted Taxable Income to compute the 2020 limitation, (3) qualified improvement property eligible for 100% 
bonus depreciation, (4) employee retention tax credits, and (5) the deferral of the payment of most of the employer 
share of social security payroll tax incurred in 2020 until 2021 (50%) and 2022 (50%). 

46 

Results of Operations  

The following tables set forth our operating results and operating results as a percentage of total revenues for 

the years ended December 31, 2020 and 2019.  

Fiscal Year Ended December 31, 
2020 

2019 

(Dollars in thousands, except per share data) 

  $  1,843,444        99.6   %   $  2,339,510        99.6   % 

7,246        0.4          

9,279        0.4     
     1,850,690       100.0           2,348,789       100.0     

50,121        2.7          
387,398        20.9          
12,146        0.7          
210,244        11.4          
17,638        1.0          
2,932        0.2          
—        0.0          
22,449        1.2          
73,948        4.0          
581,380        31.4          

     1,369,935        74.0           1,500,633        63.9     
67,103        2.9     
440,395        18.7     
13,152        0.6     
177,672        7.6     
23,203        1.0     
10,736        0.5     
(58,381 )      (2.5 )   
29,038        1.2     
—        0.0     
562,631        24.0     
     2,728,191       147.4           2,766,182       117.8     
(417,393 )     (17.8 )   
114,899        4.9     
1,871        0.1     
—        0.0     
(534,163 )     (22.7 )   
(1,305 )      (0.1 )   
(532,858 )     (22.7 ) % 

(877,501 )     (47.4 )        
77,043        4.2          
3,715        0.2          
(273,149 )     (14.8 )        
(685,110 )     (37.0 )        
(156,653 )      (8.5 )        
(528,457 )     (28.6 ) %     
(219 )      —          

(363 )      —     

  $ 

(528,238 )     (28.5 ) %   $ 

(532,495 )     (22.7 ) % 

  $ 

  $ 

(5.24 )     

        $ 

(5.71 )     

(5.24 )     

   $ 

(5.71 )       

Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Expenses: 

Cost of sales 
Wholesale selling expenses 
Retail operating expenses 
Franchise expenses 
General and administrative expenses 
Art and development costs 
Development stage expenses 
Gain on sale/leaseback transaction 
Store impairment and restructuring charges 
Loss on assets held for sale 
Goodwill, intangibles and long-lived assets impairment 

Total expenses 

(Loss) income from operations 

Interest expense, net 
Other expense, net 
(Gain) on debt refinancing 

(Loss) income before income taxes 

Income tax (benefit) expense 
Net (loss) income 

Less: Net loss attributable to noncontrolling interests 

Net (loss) income attributable to common 
shareholders of 
   Party City Holdco Inc. 

Net (loss) income per share attributable to common 
shareholders of Party City Holdco Inc.—basic 
Net (loss) income per share attributable to common 
shareholders of Party City Holdco Inc.—diluted 

47 

 
 
 
  
  
  
  
       
  
  
    
       
   
     
         
  
 
    
    
       
          
       
     
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
     
   
  
  
 
Revenues 

Total revenues for 2020 were $1,850.7 million and were $498.1 million, or 21.2% lower than 2019. The 

following table sets forth the Company’s total revenues for the years ended December 31, 2020 and 2019.  

Net Sales: 
Wholesale 
Eliminations 

Net wholesale 

Retail 

Total net sales 

Royalties and franchise fees 

Total revenues 

Fiscal Year Ended December 31, 

2020 

2019 

Dollars in 
Thousands 

Percentage of 
Total 
Revenues 

Dollars in 
Thousands 

Percentage of 
Total 
Revenues 

$ 940,228   
  (471,863 )   
468,365   
1,375,07

50.8   %   $1,240,026  
(642,652 )
(25.5 ) 
597,374  
25.3   

52.8   %
(27.4 ) 
25.4   

9   

74.3   

  1,742,136  

74.2   

1,843,44

4   
7,246   

1,850,69

99.6   
0.4   

  2,339,510  
9,279  

99.6   
0.4   

$

0   

100.0   %   $2,348,789  

100.0   %

Retail 

Retail net sales during 2020 were $1,375.1 million and decreased $367.1 million, or 21.1%, compared to 
2019. Retail net sales at our Party City stores totaled $1,367.4 million and were $324.1 million, or 19.2%, lower 
than 2019 primarily due to the unfavorable impact of COVID-19 in the second quarter of 2020 as stores were closed 
due to state mandated restrictions, the sale of our 65 Canadian retail stores prior to the Halloween season, the impact 
of reduced sales from 77 stores identified for closure in conjunction with our 2019 store optimization program, and 
impact from reduced sales from temporary Halloween City stores. Sales at our temporary Halloween stores 
(principally Halloween City) totaled $6.3 million and were $40.9 million lower than 2019, primarily due to 
reduction in store count (25 in 2020 versus 256 in 2019) During 2020, sales at other store formats totaled $1.4 
million.   

Same-store sales for the Party City brand decreased by 17.0% during 2020. Same-store sales percentages were 

not affected by foreign currency as such percentages are calculated in local currency.  

Wholesale  

Wholesale net sales during 2020 totaled $468.4 million and were $129.0 million, or 21.6 %, lower than 2019. 

Net sales to third parties totaled $165.8 million and were $66.0 million, or 28.5%, lower than during 2019. The 
decrease is primarily due to the unfavorable impact of COVID-19 as business closures due to state mandated 
restrictions as well as reduced social activities negatively impacted sales. Results also reflects closures and 
acquisitions of franchise stores throughout 2020. Net sales of metallic balloons to domestic distributors and retailers 
(including our franchisee network) totaled $78.3 million during 2020 and were $9.2 million, or 10.6%, lower than 
during 2019 primarily due to interruption of manufacturing operations related to COVID-19 restrictions and other 
business closures. 

Intercompany sales to our retail affiliates totaled $471.9 million during 2020 and were $170.8 million lower 

than during the prior year. The decrease in 2020 intercompany sales principally reflects a lower store count 
compared to 2019 and a reduction in purchases impacted by COVID-19 temporary store closures, an initiative to 
reduce the overall product assortment, the sale of stores to Canadian tire, and the closure of retail stores in 2019 and 
2020. The intercompany sales of our wholesale segment are eliminated against the intercompany purchases of our 
retail segment in the consolidated financial statements. Intercompany sales represented 51.8% of total wholesale 
sales during 2020, compared to 51.8% during 2019. The intercompany sales of our wholesale segment are 
eliminated against the intercompany purchases of our retail segment in the consolidated financial statements.  

48 

Royalties and franchise fees  

Royalties and franchise fees during 2020 totaled $7.2 million and were $2.0 million lower than during 2019, 
reflecting the decreasing franchise store count as a result of our franchise store acquisitions, along with lower sales 
at franchise stores.  

Gross Profit  

The following table sets forth the Company’s gross profit for the years ended December 31, 2020 and 

December 31, 2019.  

Fiscal Year Ended December 31, 
2019 
2020 

Retail 
Wholesale 
Total 

Dollars in 
Thousands     
  $  400,738       
74,256       
  $  474,994       

Percentage 
of Net Sales   

Dollars in 
Thousands     
29.1   %   $  696,439       
15.9   
142,438       
25.7   %   $  838,877       

Percentage 
of Net Sales      
40.0   % 
23.8   
35.9   % 

The gross profit margin on net sales at retail during 2020 was 29.1% or 1,083 basis points lower than 40.0% during 
2019. The decrease is primarily attributable to year-end inventory disposal, deleverage of store occupancy costs, 
along with markdowns related to the Company’s “store optimization program”, partially offset by reduction of 
spend on promotions. The manufacturing share of shelf at retail (i.e., the percentage of our retail product cost of 
sales manufactured by our wholesale segment) increased from 23.5% in 2019 to 26.0% during 2020, driven by the 
increased balloon production in our wholesale business. Our wholesale share of shelf at our Party City stores and our 
North American retail e-commerce operations (i.e., the percentage of our retail product cost of sales supplied by our 
wholesale segment) was 82.1% during 2020 compared to 79.6% during 2019.  

The gross profit on net sales at wholesale during 2020 and 2019 was 15.9% and 23.8%, respectively. The 
decrease in comparison to 2019 is primarily due to inventory write-downs attributable to discontinuation of the gift 
line and the updated assortment strategy at our retail stores, as well as deleverage of distribution and manufacturing 
costs on the lower sales volumes. 

Operating expenses  

Wholesale selling expenses totaled $50.1 million during 2020 compared to $67.1 million during 2019. The 

decrease of $17.0 million, or 30.0%, was largely due to lower payroll costs as well as lower travel, trade show and 
commission expenses. 

Retail operating expenses during 2020 were $387.4 million and were $53.0 million, or 13.7%, lower than in 

2019. The decrease was principally due to disciplined cost controls, with lower advertising expense, lower store 
payroll due to lower store count from the 2019 store optimization, along with lower variable costs related to reduced 
sales impacted by COVID-19 temporary store closures. Retail operating expenses were 28.2% and 25.3% of net 
retail sales during 2020 and 2019, respectively.  

Franchise expenses during 2020 and 2019 were $12.1 million and $13.2 million respectively. 

General and administrative expenses during 2020 totaled $210.2 million and were $32.6 million, or 18.3%, 
higher than in 2019. The increase for 2020 was principally due to higher professional fees, increased depreciation, 
stock compensation, higher bad debt expense, and new executive leadership compensation partially offset by lower 
employee payroll from furloughs associated with the COVID-19 pandemic and less travel. General and 
administrative expenses as a percentage of total revenues were 11.4% and 7.6% during 2020 and 2019, respectively. 

49 

 
 
 
  
  
  
  
  
  
  
   
    
     
 
 
Art and development costs were consistent at $17.6 million and $23.2 million during 2020 and 2019, 
respectively, consistent at 1.0% of total revenue. The decrease in 2020 was mainly due to lower employee payroll 
from furloughs, lower freelance spending and reductions related to the discontinuation of the gift line. 

Development stage expenses represent start-up costs related to Kazzam (see Note 25, Kazzam LLC., of Item 

8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for further discussion).  

Interest expense, net  

Interest expense, net, totaled $77.0 million during 2020, compared to $114.9 million during 2019. The 
decrease in interest principally reflects lower amounts of debt outstanding as a result of  the Company’s July 2020 
refinancing (see Note — 11, Loans and Notes Payable, and Note 12 — Long-Term Obligations, of Item 8, 
“Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for further discussion) as well 
as 2020 paydown of debt from proceeds from the 2019 sale of Canadian stores.  

Other expense, net  

Other expense, net, totaled $3.7 million during 2020 and $1.9 million during 2019. 

(Gain) on debt refinancing  

As described in Note 12 — Long-Term Obligations, of Item 8, “Financial Statements and Supplementary Data” in 
this Annual Report on Form 10-K, the Company recognized a gain of $273.1 million on debt refinancing 
transactions. 

Income tax expense  

The effective income tax rate for the year ended December 31, 2020, 22.9%, is different from the statutory  rate, 
21%, primarily due to the goodwill impairment charge of $401.4 million, offset by the CODI of $283.5 million 
excluded from taxable income, and the benefit from the CARES Act 5-year NOL carryback.  See Note 17, Income 
Tax, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for further 
discussion.   

Gain on sale/leaseback transaction 

In June 2019, the Company reported a $58.4 million gain from the sale and leaseback of its main distribution 

center in Chester, New York and its metallic balloons manufacturing facility in Eden Prairie, Minnesota.  The 
aggregate sale price for the three properties was $128.0 million.  Simultaneous with the sale, the Company entered 
into twenty-year leases for each of the facilities.   

 Store impairment and restructuring charges 

During the years ended December 31, 2020 and 2019, the Company performed a comprehensive review of its 

store locations aimed at improving the overall productivity of such locations (“store optimization program”) and, 
after careful consideration and evaluation of the store locations, the Company made the decision to accelerate the 
optimization of its store portfolio. In 2019, 55 stores were identified for closure, out of which 35 stores were closed 
in 2019 and 20 stores were closed in January 2020. In 2020, 21 stores identified for closure in the first quarter of 
2020 and were closed in the third quarter. These closings provided the Company with capital flexibility to expand 
into underserved markets. In addition, the Company evaluated the recoverability of long lived assets at the open 
stores and recorded an impairment charge associated with the operating lease asset and property, plant and 
equipment for open stores where sales were affected due to the outbreak of, and local, state and federal 
governmental responses to, COVID-19. In conjunction with the store optimization program, during the 2020 and 
2019, the Company recorded a$15.5 and a $14.9 million impairment charges for its operating lease asset, a $2.1 and 
a $4.7 million impairment charges for property, plant and equipment and a $4.9 and a  $8.7 million of labor and 
other costs related to closing the stores, respectively. See Note 3, Store Impairment and Restructuring Charges, of 
Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for further discussion. 

50 

 
          
Impairment of goodwill and intangible assets  

In both 2020 and 2019, the Company recorded non-cash pre-tax goodwill and intangibles impairment charges 
were the result of a sustained decline in the Company's market capitalization and, in early 2020, due to significantly 
reduced customer demand for its products due to COVID-19. The improved market capitalization later in 2020 
resulted in the decrease of impairment versus 2019.  

The following tables set forth our operating results and operating results as a percentage of total revenues for 

the years ended December 31, 2019 and 2018:  

Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Expenses: 

Cost of sales 
Wholesale selling expenses 
Retail operating expenses 
Franchise expenses 
General and administrative expenses 
Art and development costs 
Development stage expenses 
Gain on sale/leaseback transaction 
Store impairment and restructuring charges 
Goodwill and intangibles impairment 

Total expenses 

Income from operations 

Interest expense, net 
Other expense, net 

Income before income taxes 

Income tax expense(benefit) 

Net income 

Add: Net income attributable to redeemable 
securities holder 
Less: Net loss attributable to noncontrolling 
interests 

Net income attributable to common 
shareholders of Party City Holdco Inc. 

Fiscal Year Ended December 31, 
2018 

2019 

   (Dollars in thousands, except per share data) 

  $ 2,339,510       
9,279       
    2,348,789       

99.6   %   $ 2,416,442        99.5   % 

0.4   
100.0   

11,073        0.5   
     2,427,515       100.0   

    1,500,633       
67,103       
     440,395       
13,152       
     177,672       
23,203       
10,736       
(58,381 )     
29,038       
     562,631       
    2,766,182       
     (417,393 )     
     114,899       
1,871       
     (534,163 )     
(1,305 )     
     (532,858 )     

     1,435,358        59.1   
63.9   
71,502        2.9   
2.9   
      425,996        17.5   
18.7   
13,214        0.5   
0.6   
      172,764        7.1   
7.6   
23,388        1.0   
1.0   
7,008        0.3   
0.5   
—        —   
(2.5 ) 
—        —   
1.2   
—        —   
24.0   
     2,149,230        88.5   
117.8   
      278,285        11.5   
(17.8 ) 
      105,706        4.4   
4.9   
10,982        0.5   
0.0   
      161,597        6.7   
(22.7 ) 
38,778        1.6   
(0.1 ) 
(22.7 )         122,819        5.1     

—       

—          

409        —     

(363 )     

—          

(31 )     —     

  $  (532,495 )     

(22.7 ) %   $  123,259        5.1   % 

Net income per share attributable to common 
shareholders of Party City Holdco Inc.—basic 
Net income per share attributable to common 
shareholders of Party City Holdco Inc.—diluted 

  $ 

  $ 

(5.71 )     

        $ 

1.28       

(5.71 )     

   $ 

1.27         

51 

 
 
 
 
  
  
  
  
       
  
    
       
   
     
         
  
 
    
     
 
 
    
       
   
     
       
   
 
 
    
     
 
 
    
     
 
 
    
     
 
    
     
 
    
     
 
    
     
 
     
 
 
 
 
    
     
 
 
    
     
 
    
    
     
   
  
 
 
Revenues 

Total revenues for 2019 were $2,348.8 million and were $78.7 million, or 3.2%, lower than 2018. The 

following table sets forth the Company’s total revenues for the years ended December 31, 2019 and 2018. 

Fiscal Year Ended December 31, 

2019 

2018 

Dollars in 
Thousands 

Percentage of 
Total 
Revenues 

Dollars in 
Thousands 

Percentage of 
Total 
Revenues 

  $ 1,240,026   
(642,652 )  
597,374   
  1,742,136   
  2,339,510   
9,279   
  $ 2,348,789   

52.8   %   $ 1,325,490   
(711,882 )  
(27.4 ) 
613,608   
25.4   
  1,802,834   
74.1   
  2,416,442   
99.6   
11,073   
0.4   
100.0   %   $ 2,427,515   

54.6   % 
(29.3 ) 
25.3   
74.3   
99.5   
0.5   
100.0   % 

Net Sales: 
Wholesale 
Eliminations 

Net wholesale 

Retail 

Total net sales 

Royalties and franchise fees 

Total revenues 

Retail 

Retail net sales during 2019 were $1,742.1 million and decreased $60.7 million, or 3.4%, compared to 2018. 
Retail net sales at our Party City stores totaled $1,527.5 million and were $55.7 million, or 3.5%, lower than 2018 
principally due to the negative impact of helium shortages, the sale of our 65 Canadian retail stores prior to the 
Halloween season, the impact of reduced sales from 55 stores identified for closure in conjunction with our 2019 
store optimization program, and soft Halloween sales at both our Party City and temporary Halloween stores. Global 
retail e-commerce sales totaled $162.4 million during 2019 and were $8.0 million, or 5.2%, higher than during 2018. 
Sales at our temporary Halloween stores (principally Halloween City) totaled $47.4 million and were $15.1 million 
lower than 2018. During 2019, sales at other store formats totaled $4.7 million. 

Same-store sales for the Party City brand (including North American retail e-commerce sales) decreased by 

3.0% during 2019. Excluding the impact of e-commerce, same-store sales decreased by 3.5%. Same-store sales 
percentages were not affected by foreign currency as such percentages are calculated in local currency.  

Wholesale 

Wholesale net sales during 2019 totaled $597.4 million and were $16.2 million, or 2.6%, lower than 2018. Net 
sales to domestic party goods retailers and distributors (including our franchisee network) totaled $231.7 million and 
were $8.7 million, or 3.6%, lower than during 2018. The decrease reflects our acquisition of franchise and 
independent stores throughout 2019; as post-acquisition sales to such stores in 2019 (approximately $13.7 million 
during the corresponding periods of 2018) were eliminated as intercompany sales. Net sales of metallic balloons to 
domestic distributors and retailers (including our franchisee network) totaled $78.3 million during 2019 and were 
$9.2 million, or 10.6%, lower than during 2018 principally due to the ongoing helium shortage. Our international 
sales (which include U.S. export sales and exclude U.S. import sales from foreign subsidiaries) totaled $287.4 
million and were $1.7 million, or 0.6%, higher than in 2018 as sales growth of $12.3 million in constant currency 
was offset by a negative foreign currency impact of $10.6 million. 

Intercompany sales to our retail affiliates totaled $642.7 million during 2019 and were $69.2 million lower 

than during the prior year.  The decrease in 2019 intercompany sales principally reflects a lower store count 
compared to 2018 and a general reduction in retail purchases, in consideration of higher carryover inventory levels 
from the previous Halloween selling season. Intercompany sales represented 51.8% of total wholesale sales during 
2019, compared to 53.7% during 2018. The intercompany sales of our wholesale segment are eliminated against the 
intercompany purchases of our retail segment in the consolidated financial statements.  

52 

Royalties and franchise fees  

Royalties and franchise fees during 2019 totaled $9.3 million and were $1.8 million lower than during 2018, 

reflecting the decreasing franchise store count as a result of our franchise store acquisitions.  

Gross Profit  

The following table sets forth the Company’s gross profit for the years ended December 31, 2019 and 

December 31, 2018.  

Fiscal Year Ended December 31, 

2019 

2018 

Retail 
Wholesale 
Total 

Dollars in 
Thousands     
  $  696,439       
     142,438       
  $  838,877       

Percentage 
of Net Sales   

Dollars in 
Thousands     
40.0 %   $  801,349       
23.8         179,735       
35.9 %   $  981,084       

Percentage 
of Net Sales   

44.4 % 
29.3   
40.6 % 

The gross profit margin on net sales at retail during 2019 was 40.0% or 440 basis points lower than during 
2018. The decrease reflects a combination of markdowns in conjunction with the Company’s “store optimization 
program” and provisions against inventory recorded in conjunction with such program (see “operating expenses” 
below for further discussion), the impact of an aggressive coupon program during the second half of 2019, the 
impact of  the helium shortage on costs and sales mix, and a flow through of higher freight and distribution costs 
during the first three quarters of 2019, related to product acquired from the Company’s wholesale operations during 
the second half of 2018, as the China tariffs caused non-recurring logistical challenges. The manufacturing share of 
shelf at retail (i.e., the percentage of our retail product cost of sales manufactured by our wholesale segment) 
increased from 22.9% during 2018 to 23.5% during 2019, driven by the scaling up of recent acquisitions in our 
wholesale business. Our wholesale share of shelf at our Party City stores and our North American retail e-commerce 
operations (i.e., the percentage of our retail product cost of sales supplied by our wholesale segment) was 79.6% 
during 2019 compared to 78.9% during 2018. 

The gross profit on net sales at wholesale during 2019 and 2018 was 23.8% and 29.3%, respectively. The 

decrease in comparison to 2018 principally reflects a decrease in high-margin sales of metallic balloons and higher 
margin sales to franchisees (due to the store acquisitions noted above) as well as, the deleveraging of distribution 
and manufacturing costs and the impact of foreign currency. 

Operating expenses  

Wholesale selling expenses totaled $67.1 million during 2019 compared to $71.5 million during 2018. The 

decrease of $4.4 million, or 6.2%, was due partially to the impact of foreign currency translation. 

Retail operating expenses during 2019 were $440.4 million and were $14.4 million, or 3.4%, higher than in 

2018. The increase was principally due to higher advertising, ecommerce and information technology related 
expenses compared to 2018. Retail operating expenses were 25.3% and 23.6% of net retail sales during 2019 and 
2018, respectively. 

Franchise expenses during both 2019 and 2018 were $13.2 million. 

General and administrative expenses during 2019 totaled $177.7 million and were $4.9 million, or 2.8%, 

higher than in 2018. The increase for 2019 was principally due to increase legal and settlement costs. General and 
administrative expenses as a percentage of total revenues were 7.6% and 7.1% during 2019 and 2018, respectively. 

Art and development costs were consistent at $23.2 million and $23.4 million during 2019 and 2018, 

respectively. 

53 

 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
Development stage expenses represent start-up costs related to Kazzam (see Note 25 - Kazzam LLC., of Item 

8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for further discussion).  

Interest expense, net  

Interest expense, net, totaled $114.9 million during 2019, compared to $105.7 million during 2018. The 
increase in interest principally reflects the full year impact of the Company’s August 2018 refinancing as well as the 
impact of average borrowings and average rates under our ABL credit facility and Term Loan (see Note 11 - Loans 
and Notes Payable, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K 
for further discussion). 

Other expense, net  

Other expense, net, totaled $1.9 million during 2019 and $11.0 million during 2018. The net decrease was 

principally due to non-recurring costs in 2018 associated with the Company’s August 2018 debt refinancing, 
including the write-off of $2.8 million of existing capitalized deferred finance costs and original issue discounts and 
the incurrence of $2.3 million in related third-party fees. 

Income tax expense  

The effective income tax rate for the year ended December 31, 2019, 0.2%, is different from the statutory rate, 

21%, primarily due to the goodwill impairment charge of $556.1 million, and the tax effects of the sale of the 
Canada Party City stores. See Note 17-Income Tax, of Item 8, “Financial Statements and Supplementary Data” in 
this Annual Report on Form 10-K for further discussion.   

Liquidity and Capital Resources  

ABL Facility  

Prior to April 2019, the Company had a $540,000 asset-based revolving credit facility (with a seasonal 
increase to $640,000 during a certain period of each calendar year) (“ABL Facility”), which matures during August 
2023 (subject to a springing maturity at an earlier date if the maturity date of certain of the Company’s other debt 
has not been extended or refinanced). It provides for (a) revolving loans, subject to a borrowing base described 
below, and (b) letters of credit, in an aggregate face amount at any time outstanding not to exceed $50,000. During 
April 2019, the Company amended the ABL Facility. Such amendment removed the seasonal component and made 
the ABL Facility a $640,000 facility with no seasonal modification component. 

Under the ABL Facility, the borrowing base at any time equals (a) a percentage of eligible trade receivables, 
plus (b) a percentage of eligible inventory, plus (c) a percentage of eligible credit card receivables, less (d) certain 
reserves.  

The ABL Facility generally provides for two pricing options: (i) an alternate base interest rate (“ABR”) equal 
to the greater of (a) the prime rate, (b) the federal funds rate plus 0.5% or (c) the LIBOR rate plus 1%, in each case, 
on the date of such borrowing or (ii) a LIBOR based interest rate, in each case plus an applicable margin. The 
applicable margin ranges from 0.25% to 0.50% with respect to ABR borrowings and from 1.25% to 1.50% with 
respect to LIBOR borrowings. 

In addition to paying interest on outstanding principal, the Company is required to pay a commitment fee of 

0.25% per annum in respect of unutilized commitments. The Company must also pay customary letter of credit fees.  

All obligations under the ABL Facility are jointly and severally guaranteed by PC Intermediate, PCHI and 

each existing and future domestic subsidiary of PCHI. PCHI and each guarantor has secured its obligations, subject 
to certain exceptions and limitations, including obligations under its guaranty, as applicable, by a first-priority lien 
on its accounts receivable, inventory, cash and certain related assets and a second-priority lien on substantially all of 
its other assets.  

54 

 
The facility contains negative covenants that, among other things and subject to certain exceptions, restrict the 

ability of PCHI to:  

 

 

incur additional indebtedness;  

pay dividends on capital stock or redeem, repurchase or retire capital stock;  

  make certain investments, loans, advances and acquisitions;  

 

 

 

engage in transactions with affiliates;  

create liens; and  

transfer or sell certain assets.  

In addition, PCHI must comply with a fixed charge coverage ratio if excess availability under the ABL 

Facility on any day is less than the greater of: (a) 10% of the lesser of the aggregate commitments and the then 
borrowing base under the ABL Facility and (b) $40,000. The fixed charge coverage ratio is the ratio of (i) Adjusted 
EBITDA (as defined in the facility) minus maintenance-related capital expenditures (as defined in the facility) to 
(ii) fixed charges (as defined in the facility).  

The ABL Facility also contains certain customary affirmative covenants and events of default.  

Senior secured term loan facility (“Term Loan Credit Agreement”) 

The Term Loan Credit Agreement, as amended, provides for two pricing options for outstanding loans: (i) an 

ABR for any day, a rate per annum equal to the greater of (a) the prime rate in effect on such day, (b) the federal 
funds effective rate in effect on such day plus 0.5%, (c) the adjusted LIBOR rate plus 1% and (d) 1.75% or (ii) the 
LIBOR rate, with a LIBOR floor of 0.75%, in each case plus an applicable margin. The applicable margin for ABR 
and LIBOR borrowings are 1.75% and 2.75%, respectively, and will drop to 1.50% and 2.50%, respectively, if 
PCHI’s Senior Secured Leverage Ratio, as defined by the agreement, falls below 3.2 to 1.0.  

The term loans under the Term Loan Credit Agreement mature on August 19, 2022. The Company is required 

to repay installments on the loans in quarterly principal amounts of 0.25%, with the remaining amount payable on 
the maturity date.  

Additionally, outstanding term loans are subject to mandatory prepayment, subject to certain exceptions, with 
(i) 100% of net proceeds above a threshold amount of certain asset sales/insurance proceeds, subject to reinvestment 
rights and certain other exceptions, (ii) 100% of the net cash proceeds of any incurrence of debt other than debt 
permitted under the Term Loan Credit Agreement, and (iii) 50% of Excess Cash Flow, as defined in the agreement, 
if any (reduced to 25% if PCHI’s first lien leverage ratio (as defined in the agreement) is less than 3.50 to 1.00, but 
greater than 2.50 to 1.00, and 0% if PCHI’s first lien leverage ratio is less than 2.50 to 1.00).  

The term loans may be voluntarily prepaid at any time without premium or penalty, other than customary 

breakage costs with respect to loans based on the LIBOR rate.  

All obligations under the agreement are jointly and severally guaranteed by PC Intermediate, PCHI and each 

existing and future domestic subsidiary of PCHI. PCHI and each guarantor has secured its obligations, subject to 
certain exceptions and limitations, by a first-priority lien on substantially all of its assets (other than accounts 
receivable, inventory, cash and certain related assets), including a pledge of all of the capital stock held by PC 
Intermediate, PCHI and each guarantor, and a second-priority lien on its accounts receivable, inventory, cash and 
certain related assets.  

55 

 
 
The Term Loan Credit Agreement contains certain customary affirmative covenants and events of default. 
Additionally, it contains negative covenants which, among other things and subject to certain exceptions, restrict the 
ability of PCHI to:  

•

•

incur additional indebtedness;

pay dividends on capital stock or redeem, repurchase or retire capital stock;

• make certain investments, loans, advances and acquisitions;

•

•

•

engage in transactions with affiliates;

create liens; and

transfer or sell certain assets.

6.125% Senior Notes — Due 2023 (“6.125% Senior Notes”) 

The 6.125% Senior Notes mature on August 15, 2023. Interest on the notes is payable semi-annually in arrears 

on February 15 and August 15 of each year.  

The notes are guaranteed, jointly and severally, on a senior basis by each of PCHI’s existing and future 
wholly-owned domestic subsidiaries. The notes and the guarantees are general unsecured senior obligations and are 
effectively subordinated to all other secured debt to the extent of the assets securing such secured debt.  

The indenture governing the 6.125% Senior Notes contains certain covenants limiting, among other things and 

subject to certain exceptions, PCHI’s ability to:  

•

•

•

•

•

•

•

incur additional indebtedness or issue certain disqualified stock and preferred stock;

pay dividends or distributions, redeem or repurchase equity;

prepay subordinated debt or make certain investments;

engage in transactions with affiliates;

consolidate, merge or transfer all or substantially all of PCHI’s assets;

create liens; and

transfer or sell certain assets.

The indenture governing the notes also contains certain customary affirmative covenants and events of default. 

The Company may redeem the 6.125% Senior Notes, in whole or in part, at par.  

Also, if the Company experiences certain types of change in control, as defined, the Company may be 

required to offer to repurchase the 6.125% Senior Notes at 101% of their principal amount.  

In connection with issuing the 6.125% Senior Notes, the Company incurred and capitalized third-party costs. 
Capitalized costs are being amortized over the life of the debt and are included in long-term obligations, excluding 
current portion, in the Company’s consolidated balance sheet.    

6.625% Senior Notes — Due 2026 (“6.625% Senior Notes”) 

The 6.625% Senior Notes mature on August 1, 2026. Interest on the notes is payable semi-annually in arrears 

on February 1st and August 1st of each year.  

The notes are guaranteed, jointly and severally, on a senior basis by each of PCHI’s existing and future 
wholly-owned domestic subsidiaries. The notes and the guarantees are general unsecured senior obligations and are 
effectively subordinated to all other secured debt to the extent of the assets securing such secured debt.  

56 

The indenture governing the notes contains certain covenants limiting, among other things and subject to 

certain exceptions, PCHI’s ability to:  

• 

• 

• 

• 

• 

• 

• 

incur additional indebtedness or issue certain disqualified stock and preferred stock;  

pay dividends or distributions, redeem or repurchase equity;  

prepay subordinated debt or make certain investments;  

engage in transactions with affiliates;  

consolidate, merge or transfer all or substantially all of PCHI’s assets;  

create liens; and  

transfer or sell certain assets.  

The indenture governing the notes also contains certain customary affirmative covenants and events of default.  

On or after August 1, 2021, the Company may redeem the notes, in whole or in part, at the following 

(expressed as a percentage of the principal amount to be redeemed):  

Twelve-month period beginning on August 1, 
2021 
2022 
2023 and thereafter 

   Percentage    
    103.313 % 
    101.656 % 
    100.000 % 

In addition, the Company may redeem up to 40% of the aggregate principal amount outstanding on or before 

August 1, 2021 with the cash proceeds from certain equity offerings at a redemption price of 106.625% of the 
principal amount. The Company may also redeem some or all of the notes before August 1, 2021 at a redemption 
price of 100% of the principal amount plus a premium that is defined in the indenture governing the 6.625% Senior 
Notes. 

Also, if the Company experiences certain types of change in control, as defined, the Company may be 

required to offer to repurchase the notes at 101% of their principal amount.  

8.75% Senior Secured Notes — Due 2026 (“8.75% Senior Notes”)   

Refer to Note 27 — Subsequent Events for additional information regarding the 8.75% Senior Notes. 

In accordance with the 8.75% Senior Notes, the Company is required to provide quarterly and annual 
disclosure of certain financial metrics for Anagram Holdings, LLC and its subsidiary (“Anagram”). For the quarter 
ended December 31, 2020, Anagram reported: 

•  Revenue of $50.6 million, including net sales to Party City affiliates of approximately $23.6 million 

•  Operating income of $11.5 million 

•  Adjusted EBITDA of $13.0 million 

For the year ended December 31, 2020, Anagram reported 

•  Revenue of $ 157.1 million, including net sales to Party City affiliates of approximately $68.6 million 

•  Operating income of $25.8 million 

•  Adjusted EBITDA of $33.2 million 

57 

 
 
 
 
At December 31, 2020, Anagram had total assets of $219 million, including affiliate accounts receivable of 

$7.4 million 

At December 31, 2020, Anagram had total assets of $219 million, including affiliate accounts receivable of 

$7.4 million  

First Lien Party City Notes, First Lien Anagram Notes, Second Lien Anagram Notes 

On July 30, 2020 (the “Settlement Date”), the Company and certain of its direct or indirect subsidiaries, 
including PCHI, Anagram Holdings, LLC, a Delaware limited liability company and wholly owned direct subsidiary 
of PCHI (“Anagram Holdings”), and Anagram International, Inc., a Minnesota corporation and wholly owned direct 
subsidiary of Anagram Holdings, completed certain refinancing transactions, including, among other things: (i) the 
exchange of $327,076 of 6.125% Senior Notes due 2023 (the “2023 Notes”) and $392,746 of 6.625% Senior Notes 
due 2026 (the “2026 Notes” and, together with the 2023 Notes, the “Existing Notes”) issued by PCHI, in each case 
tendered in the Company’s offers to exchange pursuant to the terms described in a confidential offering 
memorandum, for (A) $156,669 of Senior Secured First Lien Floating Rate Notes due 2025 (the “First Lien Party 
City Notes”) issued by PCHI; (B) $84,687 of 10.00% PIK/Cash Senior Secured Second Lien Notes due 2026 (the 
“Second Lien Anagram Notes”) issued by Anagram Holdings and Anagram International (together, the “Anagram 
Issuers”); and (C) 15,942,551 shares of the Company’s common stock, $0.01 par value per share (the “Common 
Stock”); (ii) the issuance of $110,000 in the aggregate of 15.00% PIK/Cash Senior Secured First Lien Notes due 
2025 (the “First Lien Anagram Notes”) by the Anagram Issuers and an additional $5,000 of First Lien Party City 
Notes in connection with a rights offering and a private placement, as applicable; and (iii) the solicitations of certain 
consents with respect to the indentures governing Existing Notes. 

The First Lien Party City Notes were issued pursuant to an indenture, dated as of the Settlement Date, among 

PCHI, as issuer, certain guarantors party thereto (the “Party City Guarantors”) and Ankura Trust Company, LLC 
(“Ankura”), as trustee and collateral trustee. The First Lien Party City Notes were issued in an aggregate amount of 
$161,669 and will mature on July 15, 2025. Interest on the First Lien Party City Notes accrues from the Settlement 
Date at a floating rate equal to the 6-month London Inter-Bank Offered Rate plus 500 basis points (with a floor of 75 
basis points) per annum, payable semi-annually in arrears on January 15 and July 15 of each year, commencing 
January 15, 2021. The First Lien Party City Notes are senior secured obligations of PCHI and the Party City 
Guarantors. The First Lien Party City Notes are pari passu in right of payment with all of PCHI’s other senior 
indebtedness, including the existing senior secured term loan facility and the ABL Facility, and are structurally 
subordinated to the First Lien Anagram Notes and the Second Lien Anagram Notes, to the extent of the value of the 
Anagram Collateral (as defined below). The First Lien Party City Notes are secured by a first priority lien on 
collateral that includes liens on substantially all assets (other than certain accounts, inventory, deposit accounts, 
securities accounts, related assets and general intangibles) of the Party City Guarantors, in each case subject to 
certain exceptions and permitted liens. 

The First Lien Anagram Notes were issued pursuant to an indenture, dated as of the Settlement Date, among 
Anagram Holdings, as issuer, Anagram International, as co-issuer, certain guarantors party thereto (the “Anagram 
Guarantors”) and Ankura, as trustee and collateral trustee. The First Lien Anagram Notes were issued in an 
aggregate amount of $110,000 and will mature on August 15, 2025. Interest on the First Lien Anagram Notes 
accrues from the Settlement Date at (i) a rate of 10.00% per annum, payable in cash; and (ii) a rate of 5.00% per 
annum payable by increasing the principal amount of the outstanding First Lien Anagram Notes or issuing 
additional First Lien Anagram Notes, as the case may be, in each case payable semi-annually in arrears on February 
15 and August 15 of each year, commencing February 15, 2021. The First Lien Anagram Notes are senior secured 
obligations of the Anagram Issuers and are pari passu in right of payment with all of the Anagram Issuers’ other 
senior indebtedness. The First Lien Anagram Notes are secured by a first priority lien on collateral that consists of 
substantially all assets and properties of the Anagram Issuers and the Anagram Guarantors, subject to certain 
exceptions and permitted liens (the “Anagram Collateral”). Such security interests are senior in priority to the 
security interests in such assets that secure the Second Lien Anagram Notes. 

The Second Lien Anagram Notes were issued pursuant to an indenture, dated as of the Settlement Date, 
among Anagram Holdings, as issuer, Anagram International, as co-issuer, the Anagram Guarantors and Ankura, as 
trustee and collateral trustee. The Second Lien Anagram Notes were issued in an aggregate amount of $84,687 and 
will mature on August 15, 2026. Interest on the Second Lien Anagram Notes accrues from the Settlement Date at (i) 

58 

 
a rate of 5.00% per annum, payable, at the Anagram Issuers’ option, entirely in cash or entirely by increasing the 
principal amount of the outstanding Second Lien Anagram Notes or issuing additional Second Lien Anagram Notes, 
as the case may be; and (ii) a rate of 5.00% per annum payable by increasing the principal amount of the outstanding 
Second Lien Anagram Notes or issuing additional Second Lien Anagram Notes, as the case may be, in each case 
payable semi-annually in arrears on February 15 and August 15 of each year, commencing February 15, 2021; 
provided, however, that on August 15, 2025, interest will be required to be paid by increasing the principal amount 
of the Second Lien Anagram Notes or issuing the principal amount of the Second Lien Anagram Notes or issuing 
additional Second Lien Anagram Notes. On February 15, 2026, the Anagram Issuers will prepay in cash a portion of 
the Second Lien Anagram Notes then outstanding in an amount necessary such that the Second Lien Anagram Notes 
are not treated as “applicable high yield discount obligations” within the meaning of Section 163(i) of the Internal 
Revenue Code of 1986, as amended. The Second Lien Anagram Notes are senior secured obligations of the 
Anagram Issuers and are pari passu in right of payment with all of the Anagram Issuers’ other senior indebtedness. 
The Second Lien Anagram Notes are secured by a second priority lien on the Anagram Collateral. Such security 
interests are junior to the security interests in such assets that secure the First Lien Anagram Notes. 

The Company evaluated the refinancing transaction in accordance with ASC 470-60 Troubled Debt 
Restructuring. The exchange of the 2023 Notes and 2026 Notes for the First Lien Party City Notes, Second Lien 
Anagram Notes and shares of Company Common Stock, as well as the concurrent purchase by the participants in the 
exchange of First Lien Anagram Notes represents a troubled debt restructuring (“TDR”). As the future undiscounted 
cash flows of the restructured debt were less than the net carrying value of the Existing Notes (including accrued 
interest and unamortized discount) adjusted for Common Stock issued to the participants in the exchange and such 
participants’ purchase of and lenders’ participation in the First Lien Anagram Notes, the Company recognized a gain 
of $273,149 which reflects $18,902 of third-party fees incurred, and $27,007 of Common Stock issued in the 
exchange.  The Company received $39,544 of cash from the participants in the exchange related to $44,500 of 
principal amount of First Lien Anagram Notes with an undiscounted value of $82,160, which includes interest 
expense. Interest expense is not currently recognized for this portion of the restructured debt.  

Another portion of the restructured debt related to one holder of Existing Notes did not result in gain 

recognition as the undiscounted cash flows of the restructured debt was higher than the carrying value of the existing 
debt.  The carrying amount of this portion of the restructured debt is $32,328 and the interest expense will be 
recognized prospectively at a 3.5% effective interest rate.  Amounts attributed to purchasers of the First Lien 
Anagram Notes who were not participants in the exchange (principal balance of $50,500) are recognized at 
consideration received less allocated transaction costs (netting to $45,678) and the effective interest method will be 
used to recognize interest expense prospectively. 

Other Credit Agreements  

At December 31, 2020 and December 31, 2019, borrowings under the foreign facilities totaled $1.3 million   

and $1.4 million, respectively.  

Other Indebtedness  

Additionally, we have entered into various finance leases for machinery and equipment. At December 31, 

2020 and December 31, 2019 the balances of such leases in our consolidated balance sheets were $15.0million and 
$14.9 million, respectively. We also have numerous non-cancelable operating leases for retail store sites, as well as 
leases for offices, distribution facilities and manufacturing facilities. These leases generally contain renewal options 
and require us to pay real estate taxes, utilities and related insurance costs.  

Liquidity  

We expect that cash generated from operating activities and availability under our credit agreements will be 

our principal sources of liquidity. Based on our current level of operations, we believe that these sources will be 
adequate to meet our liquidity needs for at least the next 12 months. We cannot assure you, however, that our 
business will generate sufficient cash flow from operations or that future borrowings will be available to us under 
the ABL Facility, the Term Loan Credit Agreement and Notes described earlier and in amounts sufficient to enable 
us to repay our indebtedness or to fund our other liquidity needs. Refer to Note 11 – Loans and Notes Payable and 
Note 12 – Long-Term Obligations of Item 8, “Financial Statements and Supplementary Data” and Company’s 
“Risks Related to Our Indebtedness” in Item 1A of this Annual Report for additional information.  

59 

 
Cash Flow Data – Year Ended December 31, 2020, Compared to Year Ended December 31, 2019 

Net cash provided by operating activities totaled $77.2 million during 2020, essentially flat to net cash 

provided by operating activities totaled $43.7 million during 2019.    

Net cash used in investing activities totaled $54.3 million during 2020, as compared to $163.7 million 

provided by 2019 investing activities. Capital expenditures during 2020 and 2019 were $51.1 million and $61.7 
million, respectively. Retail capital expenditures totaled $28.9 million during 2020 and were related to initiatives in 
technology and investments in our Next Gen store conversions. Wholesale capital expenditures during 2020 totaled 
$22.1 million and primarily related to printing plates and dyes, as well as machinery and equipment at the 
Company’s manufacturing operations and main distribution center. In addition, in 2019 our cash flow includes 
proceeds from disposal of assets of $246.3 million. 

Net cash provided by financing activities was $93.7 million during 2020 due to proceeds from the Company’s 
debt refinancing in the third quarter of 2020. Net cash used in financing activities was $237.7 million during 2019.  

Cash Flow Data – Year Ended December 31, 2019 Compared to Year Ended December 31, 2018 

Net cash provided by operating activities totaled $43.7 million during 2019. Net cash provided by operating 

activities totaled $101.9 million during 2018. Net cash flows provided by operating activities before changes in 
operating assets and liabilities were $24.8 million during 2019, compared to $226.4 million during 2018. Changes in 
operating assets and liabilities during 2020 resulted in a source of cash of $18.9 million. Changes in operating assets 
and liabilities during 2018 resulted in a use of cash of $124.5 million (see Note 2, Summary of Significant 
Accounting Policies and Note 27, Restricted Cash, of Item 8, “Financial Statements and Supplementary Data” in this 
Annual Report on Form 10-K for further discussion). The operating assets and liabilities year over year change was 
principally due to a reduction in inventory offset by a reduction in accounts payable. 

Net cash provided by investing activities totaled $163.7 million during 2019, as compared to $150.9 million 

used in 2018. Investing activities during 2019 included $18.1 million paid in connection with acquisitions of foreign 
online retailers and franchise stores (see Note 9, Acquisitions, of Item 8, “Financial Statements and Supplementary 
Data” in this Annual Report on Form 10-K for further discussion). Capital expenditures during 2019 and 2018 were 
$61.7 million and $85.7 million, respectively. In addition, in 2019 our cash flow includes proceeds from disposal of 
assets of $246.3 million. Retail capital expenditures totaled $32.2 million during 2019 and principally related to 
initiatives for improving store performance, web re-platforming, investments in new stores and spending on store 
conversions. Wholesale capital expenditures during 2019 totaled $29.5 million and primarily related to printing 
plates and dyes, as well as machinery and equipment at the Company’s manufacturing operations and main 
distribution center. 

Net cash used in financing activities was $237.7 million during 2019. Net cash provided by financing 
activities was $56.2 million during 2018. The change in net cash used in financing activities was due to a paydown 
of debt using the net proceeds received from the Sale/Leaseback Transaction (see Note 5, Sale/Leaseback 
Transaction, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for 
further discussion) and the sale of Canadian-based Party City stores (see Note 6, Disposition of Assets and 
Liabilities Held for Sale, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 
10-K for further discussion).

Off-Balance Sheet Arrangements 

We do not have any off-balance sheet arrangements. 

Effects of Inflation 

Although we expect that our operating results will be influenced by general economic conditions, we do not 
believe that inflation has had a material effect on our results of operations during the periods presented. However, 
there can be no assurance that our business will not be affected by inflation in the future.  

60 

Critical Accounting Policies and Procedures  

The preparation of financial statements in conformity with accounting principles generally accepted in the 

United States of America requires the appropriate application of certain accounting policies, many of which require 
estimates and assumptions about future events and their impact on amounts reported in the financial statements and 
related notes. Since future events and their impact cannot be determined with certainty, the actual results will 
inevitably differ from our estimates. Such differences could be material to the consolidated financial statements 
included herein.  

We believe our application of accounting policies, and the estimates inherently required by these policies, are 

reasonable. These accounting policies and estimates are constantly re-evaluated and adjustments are made when 
facts and circumstances dictate a change. Historically, we have found the application of accounting policies to be 
reasonable, and actual results generally do not differ materially from those determined using necessary estimates.  

Revenue Recognition  

Revenue Transactions – Retail  

Revenue from retail store operations is recognized at the point of sale as control of the product is transferred to 

the customer at such time. Retail e-commerce sales are recognized when the consumer receives the product as 
control transfers upon delivery. Due to its extensive history operating as the largest party goods retailer in North 
America, the Company has sufficient history with which to estimate future retail sales returns and it uses the 
expected value method to estimate such activity.  

The transaction price for the majority of the Company’s retail sales is based on either: 1) the item’s stated 
price or 2) the stated price adjusted for the impact of a coupon which can only be applied to such transaction. To the 
extent that the Company charges customers for freight costs on e-commerce sales, the Company records such 
amounts in revenue. The Company excludes all sales taxes and value-added taxes from revenue.  

Under the terms of its agreements with its franchisees, the Company provides both: 1) brand value (via 
significant advertising spend) and 2) support with respect to planograms, in exchange for a royalty fee that ranges 
from 4% to 6% of the franchisees’ sales. The Company records the royalty fees at the time that the franchisees’ sales 
are recorded. Additionally, although the Company anticipates that future franchise store openings will be limited, 
when a franchisee opens a new store, the Company receives and records a one-time fee which is earned by the 
Company for its assistance with site selection and development of the new location. Both the sales-based royalty fee 
and the one-time fee are recorded in royalties and franchise fees in the Company’s consolidated statement of 
operations and comprehensive (loss) income.  

Revenue Transactions – Wholesale  

For most of the Company’s wholesale sales, control transfers upon the Company’s shipment of the product. 

Wholesale sales returns are not significant as the Company generally only accepts the return of goods that were 
shipped to the customer in error or that were damaged when received by the customer. Additionally, due to its 
extensive history operating as a leading party goods wholesaler, the Company has sufficient history with which to 
estimate future sales returns.  

In most cases, the determination of the transaction price is fixed based on the contract and/or purchase order. 
To the extent that the Company charges customers for freight costs, the Company records such amounts in revenue. 
The Company excludes all sales taxes and value-added taxes from revenue.  

The majority of the sales for the Company’s wholesale business are due within 30 to 120 days from the 
transfer of control of the product and substantially all of the sales are collected within a year from such transfer. For 
all transactions for which the Company expects to collect the transaction price within a year from the transfer of 
control, the Company does not adjust the consideration for the effects of a significant financing component.  

61 

 
Judgments  

Although most of the Company’s revenue transactions consist of fixed transaction prices and the transfer of 

control at either the point of sale (for retail) or when the product is shipped (for wholesale), certain transactions 
involve a limited number of judgments. For transactions for which control transfers to the customer when the freight 
carrier delivers the product to the customer, the Company estimates the date of such receipt based on historical 
shipping times. Additionally, the Company utilizes historical data to estimate sales returns. Due to its extensive 
history operating as a leading party goods retailer, the Company has sufficient history with which to estimate such 
amounts.  

Product Royalty Agreements  

We enter into product royalty agreements that allow us to use licensed designs on certain of our products. 
These contracts require us to pay royalties, generally based on the sales of such product and may require guaranteed 
minimum royalties, a portion of which may be paid in advance. We match royalty expense with revenue by 
recording royalties at the time of sale, at the greater of the contractual rate or an effective rate calculated based on 
the guaranteed minimum royalty and our estimate of sales during the contract period. Guaranteed minimum royalties 
paid in advance are recorded in the consolidated balance sheets in either prepaid expenses and other current assets or 
other assets, depending on the nature of the royalties.  

Allowance for Doubtful Accounts  

We maintain allowances for doubtful accounts for estimated losses resulting from the inability of our 
customers and franchisees to make required payments. Judgment is required in assessing the ultimate realization of 
these receivables, including consideration of our history of receivable write-offs, the level of past due accounts and 
the economic status of our customers. In an effort to identify adverse trends relative to customer economic status, we 
assess the financial health of the markets we operate in and perform periodic credit evaluations of our customers and 
ongoing reviews of account balances and aging of receivables. Amounts are considered past due when payment has 
not been received within the time frame of the credit terms extended. Write-offs are charged directly against the 
allowance for doubtful accounts and occur only after all collection efforts have been exhausted. Because we cannot 
predict future changes in economic conditions and in the financial stability of our customers, actual future losses 
from uncollectible accounts may differ from our estimates and could impact our allowance for doubtful accounts.  

Inventories  

Inventories are valued at the lower of cost and net realizable value. In assessing the ultimate realization of 

inventories, we are required to make judgments regarding, among other things, future demand and market 
conditions, current inventory levels and the impact of the possible discontinuation of product designs.  

We principally determine the cost of inventory using the weighted average method.  

We estimate retail inventory shrinkage for the period between physical inventory dates on a store-by-store 

basis. Our inventory shrinkage estimate can be affected by changes in merchandise mix and changes in actual 
shortage trends. The shrinkage rate from the most recent physical inventory, in combination with historical 
experience, is the basis for estimating shrinkage.  

Long-Lived and Intangible Assets (including Goodwill)  

We review the recoverability of our long-lived assets, including finite-lived intangible assets, whenever facts 
and circumstances indicate that the carrying amount may not be fully recoverable. For purposes of recognizing and 
measuring impairment, we evaluate long-lived assets/asset groups, other than goodwill, based upon the lowest level 
of independent cash flows ascertainable to evaluate impairment. If an impairment indicator exists, we compare the 
undiscounted future cash flows of the asset/asset group to the carrying value of the asset/asset group. If the sum of 
the undiscounted future cash flows is less than the carrying value of the asset/asset group, we would calculate 
discounted future cash flows based on market participant assumptions. If the sum of discounted cash flows is less 
than the carrying value of the asset/asset group, we would recognize an impairment loss. The impairment related to 

62 

 
long-lived assets is measured as the amount by which the carrying amount of the asset(s) exceeds the fair value of 
the asset(s). When fair values are not readily available, we estimate fair values using discounted expected future 
cash flows. Such estimates of fair value require significant judgment, and actual fair value could differ due to 
changes in the expectations of cash flows or other assumptions, including discount rates.  

In the evaluation of the fair value and future benefits of finite long-lived assets attached to retail stores, we 
perform our cash flow analysis generally on a store-by-store basis. Various factors including future sales growth and 
profit margins are included in this analysis. To the extent these future projections or strategies change, the 
conclusion regarding impairment may differ from the current estimates.  
Goodwill is reviewed for potential impairment on an annual basis or more frequently if circumstances indicate a 
possible impairment. The Company performed annual impairment test on its wholesale and retail reporting  units, 
respectively. In the analysis performed for the wholesale reporting unit, there was less than 10% excess fair value 
over carrying value. Should actual result differ from certain key assumptions used in impairment tests, including 
revenue and EDITDA growth, which are both impacted by economic conditions, or should other key assumptions 
change, including discount rates and market multiples, in subsequent periods the Company could record impairment 
change for goodwill. 

For purposes of testing goodwill for impairment, reporting units are determined by identifying individual 

operating segments within our organization which constitute a business for which discrete financial information is 
available and is reviewed by management. Components within an operating segment are aggregated to the extent 
that they have similar economic characteristics. Based on this evaluation, we have determined that our operating 
segments, wholesale and retail, represent our reporting units for the purposes of our goodwill impairment test.  

If it is concluded that it is more likely than not that the fair value of a reporting unit is less than its carrying 

value, we estimate the fair value of the reporting unit using a combination of a market approach and an income 
approach. If such carrying value exceeds the fair value, an impairment loss will be recognized in an amount equal to 
such excess. The fair value of a reporting unit refers to the amount at which the unit as a whole could be sold in a 
current transaction between willing parties. The determination of such fair value is subjective, and actual fair value 
could differ due to changes in the expectations of cash flows or other assumptions including discount rates.  

Income Taxes  

Temporary differences arising from differing treatment of income and expense items for tax and financial 
reporting purposes result in deferred tax assets and liabilities that are recorded on the balance sheet. These balances, 
as well as income tax expense, are determined through management’s estimations, interpretation of tax law for 
multiple jurisdictions and tax planning. However, inherent in the measurement of deferred balances are certain 
judgments and interpretations of enacted tax laws and published guidance with respect to applicability to our 
operations. If our actual results differ from estimated results due to changes in tax laws or tax planning, our effective 
tax rate and tax balances could be affected. As such, these estimates may require adjustment in the future as 
additional facts become known or as circumstances change. A valuation allowance is established against deferred 
tax assets when it is more likely than not that some portion or all of the deferred tax assets will not be realized.  

During the ordinary course of business, there are many transactions and calculations for which the ultimate tax 
determination is uncertain. Accounting Standards Codification Topic 740 prescribes a comprehensive model of how 
a company should recognize, measure, present and disclose in its financial statements uncertain tax positions that the 
company has taken or expects to take on a tax return. In accordance with these requirements, we recognize a tax 
benefit when a tax position is more-likely-than-not to be sustained upon examination, based solely on its technical 
merits. We measure the recognized tax benefit as the largest amount of tax benefit that has greater than a 50% 
likelihood of being realized upon the ultimate settlement with a taxing authority. We reverse previously recognized 
tax benefits if we determine that the tax position no longer meets the more-likely-than-not threshold of being 
sustained. We accrue interest and penalties related to unrecognized tax benefits in income tax expense.  

Stock-Based Compensation  

Accounting for stock-based compensation requires measurement of compensation cost for all stock-based 
awards at fair value on the date of grant and recognition of compensation expense over the service period for awards 
which are expected to vest.  

63 

 
The value of our stock-based awards is recognized as expense over the service period, net of estimated 
forfeitures. The estimation of stock awards that will ultimately vest requires judgment and to the extent that actual 
results or updated estimates differ from our current estimates such revisions will be recorded as cumulative 
adjustments in the periods during which the estimates are revised. Actual results and future estimates may differ 
significantly from our current estimates.  

The Company grants restricted stock units which vest if certain cash flow and earnings per share targets are 
met. We recognize compensation expense for such awards if it is probable that the awards will vest. Determining 
whether it is probable that such awards will vest requires judgment and to the extent that actual results, or revised 
estimates, differ from our current estimates, such revisions will be recorded as cumulative adjustments in the periods 
during which the estimates are changed. Actual results and future estimates may differ significantly from our current 
estimates. 

Recently Issued Accounting Pronouncements 

In March 2020, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 
2020-04, which provides guidance providing optional expedients and exceptions for applying U.S. generally 
accepted accounting principles to contracts, hedging relationships, and other transactions affected by the 
discontinuation of the London Interbank Offered Rate (“LIBOR”) or by another reference rate expected to be 
discontinued. Additionally, in January 2021, the FASB issued ASU 2021-01, which allows entities to elect certain 
optional expedients and exceptions when accounting for derivative contracts and certain hedging relationships 
affected by changes in the interest rates. These ASUs are effective as of March 12, 2020 through December 31, 
2022. The Company is currently evaluating the impact of this guidance on our consolidated financial statements. 

In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820) – Disclosure 
Framework – Changes to the Disclosure Requirements for Fair Value Measurement”. The new guidance improves 
and clarifies the fair value measurement disclosure requirements of ASC 820. The new disclosure requirements 
include the disclosure of the changes in unrealized gains or losses included in other comprehensive (loss) income for 
recurring Level 3 fair value measurements held at the end of the reporting period and the explicit requirement to 
disclose the range and weighted average used to develop significant unobservable inputs for Level 3 fair value 
measurements. The other provisions of ASU 2018-13 also include eliminated and modified disclosure requirements. 
The guidance was effective for fiscal years beginning after December 15, 2019. The Company has adopted this 
guidance effective January 1, 2020, prospectively and the adoption and application of this standard did not have a 
material impact to the consolidated financial statements. 

In June 2018, the FASB issued ASU 2018-07, “Compensation — Stock Compensation: Improvements to 
Nonemployee Share-Based Payment Accounting”. The ASU simplifies the accounting for non-employee share-
based payments. The Company adopted the update during the first quarter of 2019.  The pronouncement requires 
companies to record the impact of adoption, if any, as a cumulative-effect adjustment to retained earnings as of the 
adoption date.  Therefore, on January 1, 2019, the Company decreased retained earnings by $503.  Additionally, the 
Company increased additional paid-in capital by $662 and recorded a $159 deferred income tax asset.  

In August 2017, the FASB issued ASU 2017-12, “Derivatives and Hedging: Targeted Improvements to Accounting 
for Hedging Activities”. The pronouncement amends the existing hedge accounting model in order to enable entities 
to better portray the economics of their risk management activities in their financial statements. The Company 
adopted the update during the first quarter of 2019 and such adoption had no impact on the Company’s consolidated 
financial statements.  

In January 2017 the FASB issued ASU No. 2017-04, “Intangibles—Goodwill and Other (Topic 350): Simplifying 
the Test for Goodwill Impairment”, which eliminates the requirement to measure a goodwill impairment loss by 
comparing the implied fair value of a reporting unit’s goodwill with the carrying amount of that goodwill. Under the 
amendments in ASU 2017-04, an entity will perform its annual, or interim, goodwill impairment test by comparing 
the fair value of a reporting unit with its carrying amount. An entity will recognize an impairment charge for the 
amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized will not 
exceed the total amount of goodwill allocated to that reporting unit. Additionally, an entity will consider income tax 
effects from any tax-deductible goodwill on the carrying amount of the reporting unit when measuring the goodwill 
impairment loss, if applicable.  The Company adopted ASU No. 2017-04 during the first quarter of 2019. See Note 4 
– Goodwill.

64 

In November 2016, the FASB issued ASU 2016-18, “Statement of Cash Flows: Restricted Cash”. The 
pronouncement requires companies to show changes in the total of cash, cash equivalents, restricted cash and 
restricted cash equivalents in the statement of cash flows. The Company adopted the pronouncement, which requires 
retrospective application, during the first quarter of 2018. The impact of such adoption was immaterial to the 
Company’s consolidated financial statements. See Note 27 – Restricted Cash, for further discussion.  

In August 2016, the FASB issued ASU 2016-15, “Statement of Cash Flows: Classification of Certain Cash Receipts 
and Cash Payments”. The pronouncement clarifies how entities should classify certain cash receipts and cash 
payments on the statement of cash flows. The Company adopted the pronouncement during the first quarter of 2018 
and such adoption did not have a material impact on the Company’s consolidated financial statements.  

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments – Credit Losses”.  The ASU changes how 
entities will account for credit losses for most financial assets and certain other instruments that are not measured at 
fair value through net income. The ASU requires that an entity measure and recognize expected credit losses at the 
time the asset is recorded, while considering a broader range of information to estimate credit losses including 
macroeconomic conditions that correlate with historical loss experience, delinquency trends and aging behavior of 
receivables, among others. The Company has adopted this guidance effective January 1, 2020, prospectively, with 
respect to its receivables, and the adoption and application of this standard did not have a material impact to the 
consolidated financial statements during the year ended 2020. 

In February 2016, the FASB issued ASU 2016-02, “Leases”.  The ASU requires that companies recognize assets 
and liabilities for the rights and obligations created by companies’ leases.  The Company’s lease portfolio is 
primarily comprised of store leases, manufacturing and distribution facility leases, warehouse leases and office 
leases.  Most of the leases are operating leases.    

The Company adopted the new lease standard during the first quarter of 2019 and, to the extent required by the 
pronouncement, recognized a right of use asset and liability for its operating lease arrangements with terms of 
greater than twelve months.  See the Company’s December 31, 2019 consolidated balance sheet for the impact of 
such adoption.   

The pronouncement had no impact on the Company’s consolidated statement of operations and comprehensive loss 
and it did not impact the Company’s compliance with its debt covenants.  Additionally, the standard requires 
companies to make certain disclosures. See Note 26 – Leases. 

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The 
pronouncement contains a five-step model which replaces most existing revenue recognition guidance. The new 
standard became effective for the Company on January 1, 2018. The Company adopted the pronouncement using the 
modified retrospective approach. Therefore, on January 1, 2018, the Company adjusted its accounting for certain 
discounts which are related to the timing of payments by customers of its wholesale business and the Company 
recorded a cumulative-effect adjustment which reduced retained earnings by $46. Additionally, as of such date, the 
Company modified its accounting for certain metallic balloon sales of its wholesale segment and started to defer the 
recognition of revenue on such sales, and the related costs, until the balloons have been filled with helium. As a 
result, the Company recorded a cumulative-effect adjustment which increased retained earnings by $8. Finally, as of 
such date, the Company adjusted its accounting for certain discounts on wholesale sales of seasonal product and the 
Company recorded a cumulative-effect adjustment which reduced retained earnings by $40. See Note 24 – Revenue 
from Contracts with Customers, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report 
on Form 10-K for further discussion of the adoption of the pronouncement and the Company’s revenue recognition 
policy.  

65 

 
Item  7A.  Quantitative and Qualitative Disclosures about Market Risk  

Interest Rate Risk  

As a result of our variable rate ABL Facility and Term Loan Credit Agreement, our earnings are affected by 

changes in interest rates.  

The Term Loan Credit Agreement provides for two pricing options for outstanding loans: (i) an ABR for any 
day, a rate per annum equal to the greater of (a) the prime rate in effect on such day, (b) the federal funds effective 
rate in effect on such day plus 0.5%, (c) the adjusted LIBOR rate plus 1% and (d) 1.75% or (ii) the LIBOR rate, with 
a LIBOR floor of 0.75%, in each case plus an applicable margin.  

If market interest rates for our variable rate indebtedness had averaged 2% more than the actual market 
interest rates during the year ended December 31, 2020, our interest expense for the year would have increased by 
$19.8 million.  

This amount is determined by considering the impact of the hypothetical interest rates on our borrowings. This 

analysis does not consider the effects of the reduced level of overall economic activity that could exist in such an 
environment. Further, in the event of a change of such magnitude, management could potentially take action to 
mitigate our exposure to the change. However, due to the uncertainty of the specific actions that we would take and 
their possible effects, the sensitivity analysis assumes no changes in our financial structure.  

Foreign Currency Risk  

As a result of the sale of our products in foreign markets, our earnings are affected by fluctuations in the value 

of the U.S. Dollar (“USD”) when compared to the values of foreign currencies.  

Prior to the sale of a substantial portion of its international operations per Note 6, Disposition of Assets and 

Assets and Liabilities Held for Sale, of Item 8, “Financial Statements and Supplementary Data”, certain foreign 
subsidiaries purchased product or raw materials in U.S. Dollars and sold such product in their local currencies. 
Certain foreign subsidiaries also sold product in U.S. Dollars and manufactured/purchased such product in their 
local currencies. To the extent that the subsidiaries could not adjust their local currency selling prices to reflect the 
strengthening or weakening of the U.S. Dollar, the subsidiaries’ gross margins were negatively impacted when the 
related product is sold.  As a result, the previously owned foreign subsidiaries entered into foreign currency forward 
contracts to hedge against a portion of the earnings impact of the risks. See Note 22, Derivative Financial 
Instruments, of Item 8, “Financial Statements and Supplementary Data” in this Annual Report on Form 10-K for 
further detail of our existing contracts.  

Additionally, the financial statements of foreign subsidiaries with functional currencies other than the U.S. 

Dollar are translated into U.S. Dollars during our financial statement close process. To the extent that the U.S. 
Dollar fluctuates versus such functional currencies, our consolidated financial statements are impacted. Based on the 
loss from operations for such subsidiaries for the year ended December 31, 2020, a uniform 10% change in such 
exchange rates versus the U.S. Dollar would have impacted our consolidated (loss) gain from operations for the year 
by approximately $1.4 million.  

66 

 
  
Item 8. 

Financial Statements and Supplementary Data  

PARTY CITY HOLDCO INC.  

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS  

Reports of Independent Registered Public Accounting Firm  
Consolidated Balance Sheets at December 31, 2020 and December 31, 2019  
Consolidated Statements of Operations and Comprehensive (Loss) Income for the years ended 

December 31, 2020, December 31, 2019 and December 31, 2018  

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2020, December 31, 2019 

and December 31, 2018  

Consolidated Statements of Cash Flows for the years ended December 31, 2020, December 31, 2019 and 

December 31, 2018  

Notes to Consolidated Financial Statements   
Financial Statement Schedules for the years ended December 31, 2020, December 31, 2019 and December 31, 

2018: 

Schedule I—Condensed Financial Information   
Schedule II—Valuation and Qualifying Accounts   

68
72

73

74

75
76

118
122

All other schedules for which provision is made in the applicable accounting regulations of the Securities and 

Exchange Commission are not required under the related instructions or are inapplicable and, therefore, have been 
omitted.  

67 

 
 
 
  
Report of Independent Registered Public Accounting Firm 

To the Stockholders and the Board of Directors of Party City Holdco Inc.  

Opinion on the Financial Statements  

We have audited the accompanying consolidated balance sheets of Party City Holdco Inc. and subsidiaries (the 
Company) as of December 31, 2020 and 2019, the related consolidated statements of operations and comprehensive 
(loss) income, shareholders' equity and cash flows for each of the three years in the period ended December 31, 2020, 
and the related notes and financial statement schedules listed in the index at item 15 (collectively referred to as the 
“consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material 
respects, the financial position of the Company at December 31, 2020 and 2019, and the results of its operations and 
its cash flows for each of the three years in the period ended December 31, 2020, in conformity with U.S. generally 
accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States) (PCAOB), the Company's internal control over financial reporting as of December 31, 2020, based on 
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission  (2013  framework)  and  our  report  dated    March  11,  2021  expressed  an  unqualified 
opinion thereon. 

Adoption of ASU No. 2016-02 

As  discussed  in  Note  2  and  Note  26  to  the  consolidated  financial  statements,  effective  January  1,  2019  the 
Company changed its method of accounting for leases due to the adoption of ASU No. 2016-02, Leases and associated 
amendments (Topic 842). 

 Basis for Opinion 

These financial statements are the responsibility of the Company's management. Our responsibility is to express 
an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered 
with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan 
and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in 
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates 
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our 
audits provide a reasonable basis for our opinion. 

Critical Audit Matters  

The critical audit matters communicated below are matters arising from the current period audit of the 
financial statements that were communicated or required to be communicated to the audit committee and that: (1) 
relate to accounts or disclosures that are material to the financial statements and (2) involved our especially 
challenging, subjective or complex judgments. The communication of critical audit matters does not alter in any way 
our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the 
critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or 
disclosures to which they relate. 

68 

Valuation of Indefinite-lived Intangible Assets, including Goodwill 

Description of 
the Matter 

  At December 31, 2020, the Company’s goodwill and trade names were $661 million and $384 
million, respectively. As discussed in Note 2 to the consolidated financial statements, goodwill 
and trade names are tested for impairment annually or more frequently if certain indicators 
arise. For purposes of testing goodwill for impairment, the Company identified two reporting 
units which are the wholesale and the retail reporting units. In 2020, the Company recorded 
wholesale and retail goodwill impairment charges of $148 million and $253 million, 
respectively, and an impairment charge associated with its trade names of $146 million.   

Auditing management’s impairment tests associated with its goodwill and trade names 
included especially subjective judgements due to the estimation required in determining the 
fair value of the reporting units and the value of the other indefinite lived intangibles. In 
particular, the fair value estimates were dependent on significant assumptions, such as the 
weighted average cost of capital, revenue and earnings before interest, taxes, depreciation, and 
amortization (“EBITDA”) margin growth rates, royalty rates and projected cash flow terminal 
growth rates that are affected by expected future market or economic conditions.  

How We 
Addressed the 
Matter in Our 
Audit 

  We obtained an understanding, evaluated the design and tested the operating effectiveness of 

internal controls over the Company's impairment assessments, including management's review 
controls over the determination of the significant assumptions described above and the data 
underlying these assumptions.  

To test the estimated fair value of the Company’s reporting units and trade names, we 
performed audit procedures that included, among others, assessing the valuation 
methodologies used and testing management’s significant assumptions, discussed above, by 
comparing them to current industry and economic trends, trends in customer demands and 
other external factors.  We assessed the historical accuracy of management’s estimates and 
performed sensitivity analyses of significant assumptions to evaluate the changes in the fair 
value of the reporting units and trade names that would result from changes in the 
assumptions. We involved our valuation specialists to assist in reviewing the valuation 
methodology, the weighted average cost of capital and other significant assumptions. In 
addition, as part of our auditing of goodwill, we reviewed the reconciliation of the fair value of 
the reporting units to the overall market capitalization of the Company.  

Retail Inventory Reserves  
Description of 
the Matter 

  The Company's inventories, net of reserves totaled $412 million as of December 31, 2020. As 
described in Note 2 to the consolidated financial statements, inventories are valued at the 
lower of cost and net realizable value.  

Auditing management's estimates of the net realizable value of its inventory and reserves for 
excess and obsolete inventory, involved especially subjective auditor judgment as such 
estimates are based on various factors that are affected by market and economic conditions. In 
particular, the net realizable value, obsolete and excess inventory reserve calculations are 
sensitive to certain significant assumptions, including expected sales demand, manufacturing 
schedules, pricing strategies, and the effect of the possible discontinuation of product designs. 

How We 
Addressed the 
Matter in Our 
Audit 

  We obtained an understanding, evaluated the design and tested the operating effectiveness of 
internal controls over the Company's inventory reserve process, including management's 
review controls over the determination of the significant assumptions and the data underlying 
the calculations of the net realizable value of inventory and the excess and obsolete inventory 
reserves. 

Our procedures included, among others, evaluating the significant assumptions, identified 
above, and testing the accuracy and completeness of the underlying data used in management's 

69 

 
 
 
 
 
inventory reserve calculation. We recalculated the reserve using management’s methodology 
and evaluated the methodology and the significant assumptions for reasonableness. We also 
evaluated management’s retrospective analysis to assess the historical accuracy of the 
inventory reserves and performed sensitivity analyses over the significant assumptions to 
evaluate whether changes to these assumptions may result in material changes in the calculated 
inventory reserves.  

 Troubled Debt Restructuring  

Description of 
the Matter 

As more fully described in Note 12 to the consolidated financial statements, on July 30, 2020 
the Company completed  a debt restructuring transaction whereby a portion of its existing 
6.125% Senior Notes due 2023 and 6.625% Senior Notes due 2026, were exchanged for a 
variety of new notes as well as common stock. The debt restructuring transaction was 
accounted for as troubled debt restructuring (“TDR”). As a result of the transaction, the 
Company recognized a pre-tax gain of $273 million and recorded the income tax effects of the 
transaction on its current and deferred taxes as described in Note 17.  

Auditing the TDR involved especially complex accounting assessment and calculations. 
Specifically, the determination that the transaction was a TDR required subjective judgement 
and calculations to establish whether the third-party participants in the debt transaction had 
made a concession. The recorded gain as a result of the TDR transaction was based on 
calculations of the new debt balance inclusive of future interest, consideration of the 
participation percentages of each creditor, transaction costs and the fair value of issued 
common stock. In addition, significant audit effort was necessary in evaluating the income tax 
consequences of the transaction, which required tax technical assessments and calculations in 
determining the appropriate tax treatment.  

How We 
Addressed the 
Matter in Our 
Audit 

We obtained an understanding, evaluated the design and tested the operating effectiveness of 
internal controls over the Company's accounting for the troubled debt restructuring, including 
management's review controls over the technical accounting aspects of the transaction and 
related calculations described above, including review of the income tax consequences of the 
transaction. 

Our procedures included, among others, reading the underlying agreements and assessing the 
terms in relation to the technical accounting guidance, testing of the completeness and 
accuracy of the underlying data and the calculations supporting the TDR accounting. 
Specifically, we recalculated the concession assessment, the TDR gain and the fair value of 
stock issued using management’s methodology and evaluated the methodology in accordance 
with the technical accounting guidance for such transactions. We obtained external 
confirmations from a sample of creditors validating the terms of the exchange, vouched cash 
received in the transaction, and tested transaction costs for completeness and accuracy on a 
sample basis. We also obtained confirmations from legal representatives that there are no side 
agreements with the debt exchange participants or other relevant facts to be considered in the 
assessment.  

With respect to the income tax accounting for the transaction, we evaluated management’s 
calculations and tax technical positions. We involved our valuation specialists to assist us in 
reviewing tax related valuations used to support the tax technical positions. 

/s/ ERNST & YOUNG LLP      

We have served as the Company’s auditor since 1998. 

New York, New York 
March 11, 2021  

70 

Report of Independent Registered Public Accounting Firm 

To the Stockholders and the Board of Directors of Party City Holdco Inc.  

Opinion on Internal Control Over Financial Reporting 

We  have  audited  Party  City  Holdco  Inc. an d  subsidiaries’ internal  control  over  financial  reporting  as  of 
December 31, 2020, based on criteria established in Internal Control—Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, 
Party City Holdco Inc. and subsidiaries (the Company) maintained, in all material respects, effective internal control 
over financial reporting as of December 31, 2020, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2020 and 2019, the 
related consolidated statements of operations and comprehensive (loss) income, stockholders’ equity and cash flows 
for  each  of  the  three  years  in  the  period  ended  December  31,  2020,  and  the  related  notes  and  financial  statement 
schedules listed in the index at Item 15 and our report dated March 11, 2021 expressed an unqualified opinion thereon. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting 
and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying 
Management’s  Annual  Report  on  Internal  Control  Over  Financial  Reporting.  Our  responsibility  is  to  express  an 
opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting 
firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with 
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission 
and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we 
plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial 
reporting was maintained in all material respects.  

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk 
that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based 
on  the  assessed  risk  and  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We 
believe that our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in 
accordance  with  generally  accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting 
includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with 
generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls 
may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies 
or  procedures may deteriorate. 

/s/ ERNST & YOUNG LLP  

New York, New York 
March 11, 2021  

71 

PARTY CITY HOLDCO INC.  
CONSOLIDATED BALANCE SHEETS 
(Dollars in thousands)  

December 31, 2020 

December 31, 2019 

ASSETS 
Current assets: 

Cash and cash equivalents 
Accounts receivable, net 
Inventories, net 
Prepaid expenses and other current assets 
Income tax receivable 
Assets held for sale, net 
Total current assets 
Property, plant and equipment, net 
Operating lease asset 
Goodwill 
Trade names 
Other intangible assets, net 
Other assets, net 

Total assets 

$ 

$ 

LIABILITIES, REDEEMABLE SECURITIES AND STOCKHOLDERS’ EQUITY 
Current liabilities: 

$ 

Loans and notes payable 
Accounts payable 
Accrued expenses 
Liabilities held for sale 
Current portion of operating lease liability 
Income taxes payable 
Current portion of long-term obligations 

Total current liabilities 

Long-term obligations, excluding current portion 
Long-term portion of operating lease liability 
Deferred income tax liabilities 
Other long-term liabilities 

Total liabilities 
Redeemable securities 
Commitments and contingencies 
Stockholders’ equity: 

Common stock (110,781,613 and 94,461,576 shares outstanding and 
122,061,711 and 121,662,540 shares issued at December 31, 2020 and 
December 31, 2019, respectively) 
Additional paid-in capital 
Retained (deficit) earnings 
Accumulated other comprehensive loss 

Total Party City Holdco Inc. stockholders’ equity before common stock 
held in treasury 

Less: Common stock held in treasury, at cost (11,280,098 and 27,200,964 
shares at 

 December 31, 2020 and December 31, 2019, respectively)

Total Party City Holdco Inc. stockholders’ equity 

Noncontrolling interests 

Total stockholders’ equity 

Total liabilities, redeemable securities and stockholders’ equity 

$ 

119,532    $ 
90,879   
412,285   
45,905   
57,549   
83,110   
809,260   
209,412   
700,087   
661,251   
384,428   
32,134   
9,883   
2,806,455    $ 

175,707    $ 
118,928   
160,605   
68,492   
176,045   
524   
13,576   
713,877   
1,329,808   
654,729   
34,705   
22,815   
2,755,934   
—   

1,373   
971,972   
(565,457 )   
(29,916 )   

377,972   

(327,182 )   
50,790   
(269 )   
50,521   
2,806,455    $ 

34,917   
149,109   
658,419   
51,685   
—   
—   
894,130   
243,572   
802,634   
1,072,330   
530,320   
45,060   
7,273   
3,595,319   

128,806   
152,300   
150,921   
—   
155,471   
35,905   
71,524   
694,927   
1,503,987   
720,735   
126,081   
16,517   
3,062,247   
3,351   

1,211   
928,573   
(37,219 ) 
(35,734 ) 

856,831   

(327,086 ) 
529,745   
(24 ) 
529,721   
3,595,319  

See accompanying notes to consolidated financial statements. 

72 

PARTY CITY HOLDCO INC.  
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE (LOSS) INCOME  
(In thousands, except share and per share data)  

2020 

Fiscal Year Ended December 31, 
2019 

2018 

Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Expenses: 

Cost of sales 
Wholesale selling expenses 
Retail operating expenses 
Franchise expenses 
General and administrative expenses 
Art and development costs 
Development stage expenses 
Gain on sale/leaseback transaction 
Store impairment and restructuring charges 
Loss on assets held for sale 
Goodwill, intangibles and long-lived assets impairment 

Total expenses 
(Loss) income from operations 

Interest expense, net 
Other expense, net 
(Gain) on debt refinancing 

(Loss) income before income taxes 

Income tax expense (benefit) 

Net (loss) income 

Add: Net income attributable to redeemable securities holder 
Less: Net loss attributable to noncontrolling interests 

Net (loss) income attributable to common shareholders 
of Party City Holdco Inc 

   $ 

Net (loss) income per share attributable to common 
shareholders of Party City Holdco Inc.—Basic 
Net (loss) income per share attributable to common 
shareholders of Party City Holdco Inc.—Diluted 
Weighted-average number of common shares—Basic 
Weighted-average number of common shares—Diluted 
Other comprehensive (loss) income, net of tax: 

Foreign currency adjustments 
Cash flow hedges 

Other comprehensive income (loss), net 

Comprehensive (loss) income 

Add: Comprehensive income attributable to redeemable 
   securities holder 
Less: Comprehensive loss attributable to noncontrolling 
interests 

   $ 

   $ 

   $ 

   $ 

1,843,444      $ 
7,246        
1,850,690        

2,339,510      $ 
9,279        
2,348,789        

1,369,935        
50,121        
387,398        
12,146        
210,244        
17,638        
2,932        
—        
22,449        
73,948        
581,380        
2,728,191        
(877,501 )      
77,043        
3,715        
(273,149 )      
(685,110 )      
(156,653 )      
(528,457 )      
—        
(219 )      

1,500,633        
67,103        
440,395        
13,152        
177,672        
23,203        
10,736        
(58,381 )      
29,038        
—        
562,631        
2,766,182        
(417,393 )      
114,899        
1,871        
—        
(534,163 )      
(1,305 )      
(532,858 )      
—        
(363 )      

(528,238 )    $ 

(532,495 )    $ 

123,259   

(5.24 )    $ 

(5.71 )    $ 

1.28   

(5.24 )    $ 
100,804,944        
100,804,944        

(5.71 )    $ 
93,295,692        
93,295,692        

1.27   
96,133,144   
97,271,050   

6,143      $ 
(352 )      
5,791        
(522,666 )      

12,599      $ 
845        
13,444        
(519,414 )      

—        

—        

(246 )      

(386 )      

2,416,442   
11,073   
2,427,515   

1,435,358   
71,502   
425,996   
13,214   
172,764   
23,388   
7,008   
—   
—   
—   
—   
2,149,230   
278,285   
105,706   
10,982   
—   
161,597   
38,778   
122,819   
409   
(31 ) 

(14,479 ) 
1,063   
(13,416 ) 
109,403   

409   

(64 ) 

109,876   

Comprehensive (loss) income attributable to common 
shareholders of Party City Holdco Inc. 

   $ 
See accompanying notes to consolidated financial statements.  

(522,420 )    $ 

(519,028 )    $ 

73 

 
 
  
  
  
  
  
    
    
  
     
        
        
   
     
     
     
        
        
   
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
        
        
   
     
     
     
     
     
 
PARTY CITY HOLDCO INC.  
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY  
For the Years Ended December 31, 2018, December 31, 2019 and December 31, 2020  
(In thousands)  

Retained 
Additional 
Earnings 
Paid-in 
(Deficit)      
Capital      
  $  1,198     $ 917,192     $  372,596     $ 

Common 
Stock      

(78 )     
  $  1,198     $ 917,192     $  372,518     $ 
        122,850       

409       

6       

1,744       
1,168       
196       
(89 )     

4       

2,265       

Balance at December 31, 2017 
Cumulative effect of change in 
   accounting principle, net 
   (see Note 2) 
Balance at December 31, 2017, adjusted 

Net income 
Net income attributable to 
   redeemable securities holder 
Stock option expense 
Restricted stock units — time-based      
Directors — non-cash compensation     
Warrant 
Adjustment to redeemable securities      
Exercise of stock options 
Foreign currency adjustments 
Treasury stock purchases 
Acquired noncontrolling interest 
Impact of foreign exchange 
   contracts 

Balance at December 31, 2018 
Cumulative effect of change in 
   accounting principle, net (see Note 2)       —       
Balance at December 31, 2018, adjusted 

  $  1,208     $ 922,476     $  495,777     $ 

662       

(503 )     
  $  1,208     $ 923,138     $  495,274     $ 
        (532,495 )     

Balance at December 31, 2019 

2       
  $  1,211     $ 928,573     $  (37,219 )   $ 
        (528,238 )     

Net (loss) 
Stock option expense 
Restricted stock units — time-based      
Directors — non-cash compensation     
Warrant 
Exercise of stock options 
Acquired non-controlling interest 
Foreign currency adjustments 
Treasury stock purchases 
Impact of foreign exchange 
   contracts 

Net (loss) 
Stock option expense – time – based     
Stock option expense – performance 
   – based 
Restricted stock unit 
   expense – performance-based 
Restricted stock unit 
   expense – time-based 
Directors — non-cash compensation     
Warrant expense (see Note 25 – 
   Kazzam, LLC) 
Exercise of stock options 
Acquired non-controlling interest 
Issuance of Stock for Debt exchange 
   including costs 
Foreign currency adjustments 
   (see Note 23) 
Treasury stock purchases 
Impact of foreign exchange 
   contracts 

1,319       
2,033       
313       
515       
1,145       
110       

3       

796       

7,847       

1,272       

2,071       
337       

1,033       
146       
2,316       

2       

160        27,581       

Balance at December 31, 2020 

  $  1,373     $ 971,972     $ (565,457 )   $ 

Total Party 
City 
Holdco Inc. 
Stockholders’ 
Equity Before 
Accumulated 
Common 
Other 
Common 
Stock Held 
Stock Held In 
Comprehensive 
In Treasury     
Treasury      
Loss 
(35,818 )   $  1,255,168     $ (286,733 )   $ 

Total 
Party City 
Holdco Inc. 
Stockholders’ 
Equity 
968,435     $ 

Non- 
Controlling 
Interests      
355     $ 

Total 
Stockholders’ 
Equity 
968,790   

(78 )     

(35,818 )   $  1,255,090     $ (286,733 )   $ 
122,850       

(78 )     
968,357     $ 
122,850       

355     $ 
(31 )     

409       
1,744       
1,174       
196       
(89 )     
—       
2,269       
(14,446 )     
—       
—       

(40,197 )     

409       
1,744       
1,174       
196       
(89 )     
—       
2,269          

(14,446 )     
(40,197 )     
—       

(33 )     

(14,446 )     

(78 ) 
968,712   
122,819   

409   
1,744   
1,174   
196   
(89 ) 
—   
2,269   
(14,479 ) 
(40,197 ) 
—   

1,063       

1,063       
(49,201 )   $  1,370,260     $ (326,930 )   $  1,043,330     $ 

1,063       

—       

—       

159       

159       
(49,201 )   $  1,370,419     $ (326,930 )   $  1,043,489     $ 
(532,495 )     
1,319       
2,033       
313       
515       
1,148       
110       
12,622       
(156 )     

(532,495 )     
1,319       
2,033       
313       
515       
1,148       
110       
12,622       
—       

12,622       

(156 )     

1,063   
291     $  1,043,621   

—       
159   
291     $  1,043,780   
(532,858 ) 
(363 )     
1,319   
2,033   
313   
515   
1,148   
181   
12,599   
(156 ) 

71       
(23 )     

845       
(35,734 )   $ 

847       

856,831     $ (327,086 )   $ 
(528,238 )     
796       

847       
529,745     $ 
(528,238 )     
796       

(24 )   $ 
(219 )     

847   
529,721   
(528,457 ) 
796   

7,847       

1,272       

2,071       
337       

1,033       
148       
2,316       

27,741       

6,170       
—       

(352 )     

(96 )     

377,972     $ (327,182 )   $ 

7,847       

1,272       

2,071       
337       

1,033       
148       
2,316       

27,741       

6,170       
(96 )     

(352 )     
50,790     $ 

7,847   

1,272   

2,071   
337   

1,033   
148   
2,317   

27,741   

6,143   
(96 ) 

(352 ) 
50,521   

1       

(27 )     

(269 )   $ 

6,170       

(352 )     
(29,916 )   $ 

74 

 
 
  
  
    
    
  
    
       
       
       
       
       
    
       
       
       
    
       
       
       
       
       
    
       
       
       
       
       
       
       
       
       
       
       
       
       
       
    
       
       
       
       
       
       
       
       
       
       
       
    
       
       
       
      
    
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
       
       
    
       
       
       
       
       
    
       
       
       
    
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
    
       
       
       
       
    
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
    
       
       
       
       
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
       
       
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
    
       
       
       
       
    
       
       
       
       
    
       
       
       
       
    
       
       
       
       
       
    
       
       
       
       
       
 
PARTY CITY HOLDCO INC.  
CONSOLIDATED STATEMENTS OF CASH FLOWS  
(In thousands)  

2020 

Fiscal Year Ended December 31, 
2019 
(Adjusted, see 
Note 2) 

2018 
(Adjusted, see 
Note 2) 

   $ 

(528,457 )    $ 

(532,858 )    $ 

122,819   

Cash flows provided by operating activities: 
Net (loss) income 
Adjustments to reconcile net (loss) income to net cash provided by operating 
       activities: 

Depreciation and amortization expense 
Amortization of deferred financing costs and original issuance discounts 
Provision for doubtful accounts 
Deferred income tax (benefit) expense 
Deferred rent 
Undistributed income in equity method investments 
Change in operating lease liability/asset 
Loss (gain) on disposal of assets 
Loss on assets held for sale 
Non-cash adjustment for store impairment and restructuring 
Goodwill, intangibles and long-lived assets impairment 
Non-employee equity based compensation (see Note 25 – Kazzam, LLC) 
Stock option expense – time – based 
Stock option expense – performance – based 
Restricted stock unit and restricted cash awards expense – performance-based 
Restricted stock units expense—time-based 
Directors—non-cash compensation 
Gain on debt refinancing 
Changes in operating assets and liabilities, net of effects of acquired 
       businesses: 

Decrease (increase) in accounts receivable 
Decrease (increase) in inventories 
(Increase) decrease in prepaid expenses and other current assets, net 
Increase (decrease) in accounts payable, accrued expenses and income 
       taxes payable 

Net cash provided by operating activities 
Cash flows (used in) provided by investing activities: 

Cash paid in connection with acquisitions, net of cash acquired 
Capital expenditures 
Proceeds from disposal of property and equipment 

Net cash (used in) provided investing activities 

Cash flows provided by (used in) financing activities: 

Repayment of loans, notes payable and long-term obligations 
Proceeds from loans, notes payable and long-term obligations 
Exercise of stock options 
Treasury stock purchases 
Debt issuance and modification costs 

Net cash provided by (used in) financing activities 

Effect of exchange rate changes on cash and cash equivalents 
               Net (decrease) increase in cash and cash equivalents and restricted cash 
               Less: net increase in cash classified within current assets held for sale 
Cash and cash equivalents and restricted cash at beginning of period 
Cash and cash equivalents and restricted cash at end of period* 

Supplemental disclosure of cash flow information: 

Cash paid during the period: 

Interest 
Income taxes, net of refunds 

   $ 

   $ 
   $ 

76,506        
4,198        
6,321        
(95,085 )      
—        
333        
30,981        
70        
73,948        
17,585        
581,380        
1,033        
796        
7,847        
1,329        
2,071        
337        
(273,149 )      

81,116        
4,722        
2,323        
(47,366 )      
—        
(472 )      
(9,942 )      
(59,786 )      
—        
20,236        
562,631        
515        
1,319        
—        
—        
2,033        
313        
—        

22,396        
184,924        
(66,166 )      

(2,600 )      
72,385        
14,741        

28,002        
77,200        

(65,617 )      
43,693        

(3,305 )      
(51,128 )      
162        
(54,271 )      

(254,438 )      
368,439        
147        
(96 )      
(20,348 )      
93,704        
(500 )      
116,133        
(31,628 )      
35,176        
119,681      $ 

(20,878 )      
(61,733 )      
246,286        
163,675        

(441,632 )      
203,344        
1,148        
(156 )      
(414 )      
(237,710 )      
6,299        
(24,043 )      
—        
59,219        
35,176      $ 

78,575   
10,989   
1,213   
4,573   
5,351   
(369 ) 
—   
3   
—   
—   
—   
81   
1,744   
—   
—   
1,174   
196   
—   

(10,431 ) 
(142,866 ) 
16,666   

12,138   
101,856   

(65,301 ) 
(85,661 ) 
55   
(150,907 ) 

(547,695 ) 
652,087   
2,269   
(40,197 ) 
(10,294 ) 
56,170   
(2,308 ) 
4,811   
—   
54,408   
59,219   

68,396      $ 
26,867      $ 

108,561      $ 
36,093      $ 

94,472   
59,156   

*Includes $149, $259, $310 of restricted cash for the fiscal years ended December 31, 2020, 2019 and 2018 respectively. The Company records 
restricted cash in prepaid expenses and other current assets as presented in the consolidated balance sheets at December 31, 2020 and 2019. 

See accompanying notes to consolidated financial statements.  

75 

 
  
  
  
  
  
    
    
  
  
     
  
     
     
  
     
        
        
   
     
        
        
   
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
        
        
   
     
     
     
     
     
     
        
        
   
     
     
     
     
     
        
        
   
     
     
     
     
     
     
     
     
     
     
     
        
        
   
     
        
        
   
PARTY CITY HOLDCO INC.  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
(Dollars in thousands, except per share)  

Note 1 — Organization, Description of Business and Basis of Presentation  

Party City Holdco Inc. (the “Company” or “Party City Holdco”) is the leading party goods company by 
revenue in North America and, we believe, the largest vertically integrated supplier of decorated party goods 
globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and 
costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines 
state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a 
multi-channel retailing strategy and e-commerce retail operations. The Company is a leading player in its category 
and vertically integrated in its breadth and depth. The Company designs, manufactures, sources and distributes party 
goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, 
accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include 
approximately 831 specialty retail party supply stores (including franchise stores) throughout the United States and 
Mexico operating under the names Party City and Halloween City, and e-commerce websites, including through the 
domain name PartyCity.com. 

Party City Holdco is a holding company with no operating assets or operations. The Company owns 100% of 

PC Nextco Holdings, LLC (“PC Nextco”), which owns 100% of PC Intermediate Holdings, Inc. (“PC 
Intermediate”). PC Intermediate owns 100% of Party City Holdings Inc. (“PCHI”), which owns most of the 
Company’s operating subsidiaries.  

Note 2 — Summary of Significant Accounting Policies  

Consolidated Financial Statements  

The consolidated financial statements of the Company include the accounts of all majority-owned subsidiaries 

and controlled entities. All intercompany balances and transactions have been eliminated.  

The Company’s retail operations define a fiscal year (“Fiscal Year”) as the 52-week period or 53-week period 

ended on the Saturday nearest December 31st of each year and define their fiscal quarters (“Fiscal Quarter”) as the 
four interim 13-week periods following the end of the previous Fiscal Year, except in the case of a 53-week Fiscal 
Year when the fourth Fiscal Quarter is extended to 14 weeks. Fiscal 2020 was a 53-week year for our retail 
operations. The consolidated financial statements of the Company combine the Fiscal Year and Fiscal Quarters of 
the Company’s retail operations with the calendar year and calendar quarters of the Company’s wholesale 
operations, as the differences are not significant.  

Use of Estimates  

The preparation of the consolidated financial statements in conformity with accounting principles generally 

accepted in the United States requires management to make estimates and assumptions that affect the amounts 
reported in the consolidated financial statements and accompanying notes. Actual results could differ from those 
estimates. Management periodically evaluates estimates used in the preparation of the consolidated financial 
statements for continued reasonableness. Appropriate adjustments, if any, to the estimates used are made 
prospectively based on such periodic evaluations.  

Cash Equivalents  

Highly liquid investments with a maturity of three months or less when purchased are considered to be cash 

equivalents. All credit card transactions that process in less than seven days are classified as cash and cash 
equivalents.  

76 

 
 
Inventories  

Inventories are valued at the lower of cost and net realizable value. In assessing the ultimate realization of 

inventories, the Company makes judgments regarding, among other things, future demand and market conditions, 
current inventory levels and the impact of the possible discontinuation of product designs.  

The Company principally determines the cost of inventory using the weighted average method.  

The Company estimates retail inventory shrinkage for the period between physical inventory dates on a store-
by-store basis. Inventory shrinkage estimates can be affected by changes in merchandise mix and changes in actual 
shortage trends. The shrinkage rate from the most recent physical inventory, in combination with historical 
experience, is the basis for estimating shrinkage.  

Allowance for Doubtful Accounts  

The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of 
the Company’s customers to make required payments. Judgment is required in assessing the ultimate realization of 
these receivables, including consideration of the Company’s history of receivable write-offs, the level of past due 
accounts and the economic status of the Company’s customers. In an effort to identify adverse trends relative to 
customer economic status, the Company assesses the financial health of the markets it operates in and performs 
periodic credit evaluations of its customers and ongoing reviews of account balances and aging of receivables. 
Amounts are considered past due when payment has not been received within the time frame of the credit terms 
extended. Write-offs are charged directly against the allowance for doubtful accounts and occur only after all 
collection efforts have been exhausted. At December 31, 2020 and 2019, the allowance for doubtful accounts was 
$7,232 and $4,786, respectively.  

Long-Lived and Intangible Assets (including Goodwill)  

Property, plant and equipment are stated at cost.  

The Company reviews the recoverability of its finite long-lived assets, including finite-lived intangible assets, 

whenever facts and circumstances indicate that the carrying amount may not be fully recoverable. For purposes of 
recognizing and measuring impairment, the Company evaluates long-lived assets/asset groups, other than goodwill, 
based upon the lowest level of independent cash flows ascertainable to evaluate impairment. If an impairment 
indicator exists, we compare the undiscounted future cash flows of the asset/asset group to the carrying value of the 
asset/asset group. If the sum of the undiscounted future cash flows is less than the carrying value of the asset/asset 
group, we would calculate discounted future cash flows based on market participant assumptions. If the sum of 
discounted cash flows is less than the carrying value of the asset/asset group, we would recognize an impairment 
loss. The impairment related to long-lived assets is measured as the amount by which the carrying amount of the 
asset(s) exceeds the fair value of the asset(s). 

In the evaluation of the fair value and future benefits of finite long-lived assets attached to retail stores, the 

Company performs its cash flow analysis generally on a store-by-store basis. Various factors including future sales 
growth and profit margins are included in this analysis.  

The Company evaluates the goodwill associated with its acquisitions, and other intangibles with indefinite 
lives, for impairment on October 1 based on current and projected performance, or more frequently if circumstances 
indicate a possible impairment. For purposes of testing goodwill for impairment, reporting units are determined by 
identifying operating segments within the Company’s organization which constitute a business for which discrete 
financial information is available and is reviewed by management. Components within an operating segment are 
aggregated to the extent that they have similar economic characteristics. Based on this evaluation, the Company has 
determined that its operating segments, wholesale and retail, represent reporting units for the purposes of its 
goodwill impairment test.  

77 

 
If it is concluded that it is more likely than not that the fair value of a reporting unit is less than its carrying 

value, the Company estimates the fair value of the reporting unit using a combination of a market approach and an 
income approach. If such carrying value exceeds the fair value an impairment loss will be recognized in an amount 
equal to such excess. The fair value of a reporting unit refers to the amount at which the unit as a whole could be 
sold in a current transaction between willing parties.  

Our Trade names are treated as indefinite-lived intangible assets and, therefore are not amortized, but rather 

are tested for impairment annually in the fourth fiscal quarter, unless there are events requiring an earlier assessment 
or changes in circumstances during an interim period providing impairment indicators are present. When performing 
a quantitative impairment assessment of our Trade name indefinite-lived intangible assets, the fair value of the Trade 
names is estimated using a discounted cash flow analysis based on the "relief from royalty" method, assuming that a 
third party would be willing to pay a royalty in lieu of ownership for this intangible asset. This approach is 
dependent on many factors, including estimates of future growth, royalty rates, and discount rates. Actual future 
results may differ from these estimates. Impairment loss is recognized when the estimated fair value of the 
indefinite-lived intangible asset is less than its carrying amount. 

Deferred Financing Costs 

Deferred financing costs are netted against amounts outstanding under the related debt instruments. They are 

amortized to interest expense over the terms of the instruments using the effective interest method.  

Equity Method Investments 

The Company has an investment in Convergram Mexico, S. De R.L. De C.V., a joint venture distributing 
metallic balloons, principally in Mexico and Latin America. The Company accounts for its 49.9% investment in the 
joint venture using the equity method of accounting.  

The Company’s investments are included in other assets, net on the consolidated balance sheet and its portion 

of the results of the investees’ operations are included in other expense in the consolidated statement of operations 
and comprehensive (loss) income (see Note 14, Other Expense, net).  

Insurance Accruals 

The Company maintains certain self-insured workers’ compensation and general liability insurance plans. The 

Company estimates the required liability for claims under such plans based upon various assumptions, which 
include, but are not limited to, historical loss experience, projected loss development factors, actual payroll and 
other data. The required liability is also subject to adjustment in the future based upon changes in claims experience, 
including changes in the number of incidents (frequency) and changes in the ultimate cost per incident (severity).  

Revenue Recognition 

Retail  

Revenue from retail store operations is recognized at the point of sale as control of the product is transferred to 

the customer at such time. Retail e-commerce sales are recognized when the consumer receives the product as 
control transfers upon delivery. Due to its extensive history operating as the largest party goods retailer in North 
America, the Company has sufficient history with which to estimate future retail sales returns and it uses the 
expected value method to estimate such activity.  

The transaction price for the majority of the Company’s retail sales is based on either: 1) the item’s stated 
price or 2) the stated price adjusted for the impact of a coupon which can only be applied to such transaction. To the 
extent that the Company charges customers for freight costs on e-commerce sales, the Company records such 
amounts in revenue. The Company excludes all sales taxes and value-added taxes from revenue.  

78 

Under the terms of its agreements with its franchisees, the Company provides both: 1) brand value (via 
significant advertising spend) and 2) support with respect to planograms, in exchange for a royalty fee that ranges 
from 4% to 6% of the franchisees’ sales. The Company records the royalty fees at the time that the franchisees’ sales 
are recorded. Additionally, although the Company anticipates that future franchise store openings will be limited, 
when a franchisee opens a new store, the Company receives and records a one-time fee which is earned by the 
Company for its assistance with site selection and development of the new location. Both the sales-based royalty fee 
and the one-time fee are recorded in royalties and franchise fees in the Company’s consolidated statement of 
operations and comprehensive (loss) income.  

Wholesale  

For most of the Company’s wholesale sales, control transfers upon the Company’s shipment of the product. 

Wholesale sales returns are not significant as the Company generally only accepts the return of goods that were 
shipped to the customer in error or that were damaged when received by the customer. Additionally, due to its 
extensive history operating as a leading party goods wholesaler, the Company has sufficient history with which to 
estimate future sales returns.  

In most cases, the determination of the transaction price is fixed based on the contract and/or purchase order. 
To the extent that the Company charges customers for freight costs, the Company records such amounts in revenue. 
The Company excludes all sales taxes and value-added taxes from revenue.  

The majority of the sales for the Company’s wholesale business are due within 30 to 120 days from the 
transfer of control of the product and substantially all of the sales are collected within a year from such transfer. For 
all transactions for which the Company expects to collect the transaction price within a year from the transfer of 
control, the Company does not adjust the consideration for the effects of a significant financing component.  

Cost of Sales  

Cost of sales at wholesale reflects the production costs (i.e., raw materials, labor and overhead) of 

manufactured goods and the direct cost of purchased goods, inventory shrinkage, inventory adjustments, inbound 
freight to the Company’s manufacturing and distribution facilities, distribution costs and outbound freight to transfer 
goods to the Company’s wholesale customers. At retail, cost of sales reflects the direct costs of goods purchased 
from third parties and the production costs/purchase costs of goods acquired from the Company’s wholesale 
operations. Retail cost of sales also includes inventory shrinkage, inventory adjustments, inbound freight, occupancy 
costs related to store operations (such as rent, utilities and common area maintenance), depreciation on assets and all 
logistics costs (i.e., handling and distribution costs) associated with the Company’s e-commerce business.  

Retail Operating Expenses  

Retail operating expenses include costs associated with the operation of the Company’s retail stores (with the 
exception of occupancy costs, which are included in cost of sales). Retail operating expenses principally consist of 
employee compensation and benefits, advertising, supplies expense and credit card fees.  

Shipping and Handling  

Outbound shipping costs billed to customers are included in net sales. The costs of shipping and handling 

incurred by the Company are included in cost of sales.  

79 

 
Product Royalty Agreements  

The Company enters into product royalty agreements that allow the Company to use licensed designs on 

certain of its products. These contracts require the Company to pay royalties, generally based on the sales of such 
product, and may require guaranteed minimum royalties, a portion of which may be paid in advance. The Company 
matches royalty expense with revenue by recording royalties at the time of sale, at the greater of the contractual rate 
or an effective rate calculated based on the guaranteed minimum royalty and the Company’s estimate of sales during 
the contract period. If a portion of the guaranteed minimum royalty is determined to be unrecoverable, the 
unrecoverable portion is charged to expense at that time. Guaranteed minimum royalties paid in advance are 
recorded in the consolidated balance sheets in either prepaid expenses and other current assets or other assets, net, 
depending on the nature of the royalties.  

Catalog Costs  

The Company expenses costs associated with the production of catalogs when incurred.  

Advertising  

Advertising costs are expensed as incurred. Retail advertising expenses for the years ended December 31, 

2020, December 31, 2019, and December 31, 2018 were $61,036, $72,518 and $68,756 respectively.  

Variable Interest Entities  

When determining whether a legal entity should be consolidated, the Company first determines whether it 

has a variable interest in the legal entity. If a variable interest exists, the Company determines whether the legal 
entity is a variable interest entity due to either: 1) a lack of sufficient equity to finance its activities, 2) the equity 
holders lacking the characteristics of a controlling financial interest, or 3) the legal entity being structured with non-
substantive voting rights. If the Company concludes that the legal entity is a variable interest entity, the Company 
next determines whether it is the primary beneficiary due to it possessing both: 1) the power to direct the activities 
of a variable interest entity that most significantly impact the variable interest entity’s economic performance, and 2) 
the obligation to absorb losses of the variable interest entity that potentially could be significant to the variable 
interest entity or the right to receive benefits from the variable interest entity which could be significant to the 
variable interest entity. If the Company concludes that it is the primary beneficiary, it consolidates the legal entity. 
There are no variable interest entities as of December 31, 2020. Refer to Note 25 – Kazzam, LLC for additional 
information.  

Art and Development Costs  

Art and development costs are primarily internal costs that are not easily associated with specific designs, 
some of which may not reach commercial production. Accordingly, the Company expenses these costs as incurred.  

Derivative Financial Instruments  

ASC Topic 815, “Accounting for Derivative Instruments and Hedging Activities”, requires that all derivative 

financial instruments be recognized on the balance sheet at fair value and establishes criteria for both the designation 
and effectiveness of hedging activities. The Company uses derivatives in the management of interest rate and 
foreign currency exposure. ASC Topic 815 requires the Company to formally document the assets, liabilities or 
other transactions the Company designates as hedged items, the risk being hedged and the relationship between the 
hedged items and the hedging instruments. The Company must measure the effectiveness of the hedging relationship 
at the inception of the hedge and on an on-going basis.  

80 

 
If derivative financial instruments qualify as fair value hedges, the gain or loss on the instrument and the 

offsetting loss or gain on the hedged item attributable to the hedged risk are recognized in net income during the 
period of the change in fair values. For derivative financial instruments that qualify as cash flow hedges (i.e., 
hedging the exposure to variability in expected future cash flows that is attributable to a particular risk), the effective 
portion of the gain or loss on the derivative instrument is reported as a component of accumulated other 
comprehensive (loss) income and reclassified into net income in the same period or periods during which the hedged 
transaction affects earnings. The ineffective portion of a cash flow hedge, if any, is determined based on the dollar-
offset method (i.e., the gain or loss on the derivative financial instrument in excess of the cumulative change in the 
present value of future cash flows of the hedged item) and is recognized in net income during the period of change. 
As long as hedge effectiveness is maintained, interest rate swap arrangements and foreign currency exchange 
agreements qualify for hedge accounting as cash flow hedges. See Note 22– Derivative Financial Instruments.  

Income Taxes  

Deferred tax assets and liabilities are determined based on the difference between the financial statement and 

tax bases of assets and liabilities (and operating loss and tax credit carryforwards) applying enacted statutory tax 
rates in effect for the years in which the differences are expected to reverse. Deferred tax assets are reduced by a 
valuation allowance when, in the judgment of management, it is more likely than not that some portion or all of the 
deferred tax assets will not be realized.  

Stock-Based Compensation  

Accounting for stock-based compensation requires measurement of compensation cost for all stock-based 
awards at fair value on the date of grant and recognition of compensation expense over the service period for awards 
expected to vest. The Company also granted performance-based restricted stock units ("PRSUs") and Restricted 
Cash awards to certain executive officers and other employees. The performance period is three years from the grant 
date. The PRSUs and Restricted Cash awards become earned in a given period if the volume weighted average of 
the fair market value per share of the Common Stock meets or exceeds $2.50, $5.00, $7.50, and $10.00, 
respectively, for a period of not less than 90 consecutive trading days on the New York Stock Exchange and are 
subject to up to 2 years service-vesting after the achievement of these thresholds. The PRSUs and Restricted Cash 
awards are measured at fair value based on Monte Carlo simulation models. The PRSUs will be settled in Party City 
common stock and are accounted for as equity awards and the Restricted Cash will be settled in cash and are 
accounted for as liability awards.  

Accumulated Other Comprehensive Loss  

Accumulated other comprehensive loss consists of the Company’s foreign currency adjustments and the 

impact of interest rate swap and foreign exchange contracts that qualify as hedges. See Note 22 – Derivative 
Financial Instruments and Note 23 – Changes in Accumulated Other Comprehensive Loss.  

Foreign Currency Transactions and Translation  

The functional currencies of the Company’s foreign operations are the local currencies in which they operate. 

Foreign currency exchange gains or losses resulting from receivables or payables in currencies other than the 
functional currencies generally are recognized in the Company’s statement of operations and comprehensive (loss) 
income. The balance sheets of foreign subsidiaries are translated into U.S. dollars at the exchange rates in effect on 
the balance sheet date. The results of operations of foreign subsidiaries are translated into U.S. dollars at the average 
exchange rates effective for the periods presented. The differences from historical exchange rates are recorded as 
comprehensive (loss) income and are included as a component of accumulated other comprehensive loss.  

Earnings Per Share  

Basic earnings per share are computed by dividing net income attributable to common shareholders of Party 
City Holdco Inc. by the weighted average number of common shares outstanding for the period. Diluted earnings 
per share are calculated based on the weighted average number of outstanding common shares plus the dilutive 
effect of stock options and warrants, as if they were exercised, and restricted stock units, as if they vested.  

81 

 
A reconciliation between basic and diluted income per share is as follows:  

Net (loss) income attributable to common shareholders of 
   Party City Holdco Inc.: 

Weighted average shares — Basic: 
Effect of dilutive restricted stock units: 
Effect of dilutive stock options: 
Weighted average shares — Diluted: 

Net (loss) income per share attributable to common 
   shareholders of Party City Holdco Inc. — 
   Basic: 
Net (loss) income per share attributable to common 
    shareholders of Party City Holdco Inc. — 
    Diluted: 

Fiscal Year Ended December 31, 
2019 

2020 

2018 

   $ 

(528,238 )   $ 

(532,495 )    $ 

  100,804,944   
—   
—   
  100,804,944   

93,295,692   
—   
—   
93,295,692   

123,259   
96,133,144   
9,661   
1,128,245   
97,271,050   

   $ 

(5.24 )   $ 

(5.71 )    $ 

1.28   

   $ 

(5.24 )   $ 

(5.71 )    $ 

1.27  

During the year ended December 31, 2020, 787,313 restricted stock units, 1,206,723 performance restricted 

stock units,  3,240,461 stock options, and 1,000,000 warrants were excluded from the calculation of diluted net loss 
per share attributable to common shareholders of Party City Holdco Inc. – diluted as they were anti-dilutive. During 
the years ended December 31, 2019, and December 31, 2018, 3,510,317 stock options and 2,394,868 stock options, 
respectively, were excluded from the calculations of net income per share attributable to common shareholders of 
Party City Holdco Inc. – diluted as they were anti-dilutive. Additionally, during each of the years ended 
December 31, 2019, and December 31, 2018, 596,000 warrants were excluded from the calculations of net income 
per share attributable to common shareholders of Party City Holdco Inc. – diluted as they were anti-dilutive. Further, 
during the years ended December 31, 2019, and December 31, 2018, 413,968 restricted stock units and 141,400 
restricted stock units, respectively, were excluded from the calculations of net income per share attributable to 
common shareholders of Party City Holdco Inc. – diluted as they were anti-dilutive.  

Recently Issued Accounting Pronouncements 

In March 2020, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update 

(“ASU”) 2020-04, which provides guidance providing optional expedients and exceptions for applying U.S. 
generally accepted accounting principles to contracts, hedging relationships, and other transactions affected by the 
discontinuation of the London Interbank Offered Rate (“LIBOR”) or by another reference rate expected to be 
discontinued. Additionally, in January 2021, the FASB issued ASU 2021-01, which allows entities to elect certain 
optional expedients and exceptions when accounting for derivative contracts and certain hedging relationships 
affected by changes in the interest rates. These ASUs are effective as of March 12, 2020 through December 31, 
2022. The Company is currently evaluating the impact of this guidance on our consolidated financial statements. 

In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820) – Disclosure 

Framework – Changes to the Disclosure Requirements for Fair Value Measurement”. The new guidance improves 
and clarifies the fair value measurement disclosure requirements of ASC 820. The new disclosure requirements 
include the disclosure of the changes in unrealized gains or losses included in other comprehensive (loss) income for 
recurring Level 3 fair value measurements held at the end of the reporting period and the explicit requirement to 
disclose the range and weighted average used to develop significant unobservable inputs for Level 3 fair value 
measurements. The other provisions of ASU 2018-13 also include eliminated and modified disclosure requirements. 
The guidance was effective for fiscal years beginning after December 15, 2019. The Company has adopted this 
guidance effective January 1, 2020, prospectively and the adoption and application of this standard did not have a 
material impact to the consolidated financial statements. 

82 

In June 2018, the FASB issued ASU 2018-07, “Compensation — Stock Compensation: Improvements to 
Nonemployee Share-Based Payment Accounting”. The ASU simplifies the accounting for non-employee share-
based payments. The Company adopted the update during the first quarter of 2019.  The pronouncement requires 
companies to record the impact of adoption, if any, as a cumulative-effect adjustment to retained earnings as of the 
adoption date.  Therefore, on January 1, 2019, the Company decreased retained earnings by $503.  Additionally, the 
Company increased additional paid-in capital by $662 and recorded a $159 deferred income tax asset.  

In August 2017, the FASB issued ASU 2017-12, “Derivatives and Hedging: Targeted Improvements to 
Accounting for Hedging Activities”. The pronouncement amends the existing hedge accounting model in order to 
enable entities to better portray the economics of their risk management activities in their financial statements. The 
Company adopted the update during the first quarter of 2019 and such adoption had no impact on the Company’s 
consolidated financial statements.  

In January 2017 the FASB issued ASU No. 2017-04, “Intangibles—Goodwill and Other (Topic 350): 

Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to measure a goodwill 
impairment loss by comparing the implied fair value of a reporting unit’s goodwill with the carrying amount of that 
goodwill. Under the amendments in ASU 2017-04, an entity will perform its annual, or interim, goodwill 
impairment test by comparing the fair value of a reporting unit with its carrying amount. An entity will recognize an 
impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, 
the loss recognized will not exceed the total amount of goodwill allocated to that reporting unit. Additionally, an 
entity will consider income tax effects from any tax-deductible goodwill on the carrying amount of the reporting unit 
when measuring the goodwill impairment loss, if applicable.  The Company adopted ASU No. 2017-04 during the 
first quarter of 2019. See Note 4 – Goodwill. 

In November 2016, the FASB issued ASU 2016-18, “Statement of Cash Flows: Restricted Cash”. The 
pronouncement requires companies to show changes in the total of cash, cash equivalents, restricted cash and 
restricted cash equivalents in the statement of cash flows. The Company adopted the pronouncement, which requires 
retrospective application, during the first quarter of 2018. The impact of such adoption was immaterial to the 
Company’s consolidated financial statements.  

In August 2016, the FASB issued ASU 2016-15, “Statement of Cash Flows: Classification of Certain Cash 
Receipts and Cash Payments”. The pronouncement clarifies how entities should classify certain cash receipts and 
cash payments on the statement of cash flows. The Company adopted the pronouncement during the first quarter of 
2018 and such adoption did not have a material impact on the Company’s consolidated financial statements.  

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments – Credit Losses”.  The ASU changes 

how entities will account for credit losses for most financial assets and certain other instruments that are not 
measured at fair value through net income. The ASU requires that an entity measure and recognize expected credit 
losses at the time the asset is recorded, while considering a broader range of information to estimate credit losses 
including macroeconomic conditions that correlate with historical loss experience, delinquency trends and aging 
behavior of receivables, among others. The Company has adopted this guidance effective January 1, 2020, 
prospectively, with respect to its receivables, and the adoption and application of this standard did not have a 
material impact to the consolidated financial statements during the year ended 2020. 

In February 2016, the FASB issued ASU 2016-02, “Leases”.  The ASU requires that companies recognize 

assets and liabilities for the rights and obligations created by companies’ leases.  The Company’s lease portfolio is 
primarily comprised of store leases, manufacturing and distribution facility leases, warehouse leases and office 
leases.  Most of the leases are operating leases.    

The Company adopted the new lease standard during the first quarter of 2019 and, to the extent required by 
the pronouncement, recognized a right of use asset and liability for its operating lease arrangements with terms of 
greater than twelve months.  See the Company’s December 31, 2019 consolidated balance sheet for the impact of 
such adoption.   

83 

 
The pronouncement had no impact on the Company’s consolidated statement of operations and 

comprehensive loss and it did not impact the Company’s compliance with its debt covenants.  Additionally, the 
standard requires companies to make certain disclosures. See Note 26 – Leases. 

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The 

pronouncement contains a five-step model which replaces most existing revenue recognition guidance. The new 
standard became effective for the Company on January 1, 2018. The Company adopted the pronouncement using the 
modified retrospective approach. Therefore, on January 1, 2018, the Company adjusted its accounting for certain 
discounts which are related to the timing of payments by customers of its wholesale business and the Company 
recorded a cumulative-effect adjustment which reduced retained earnings by $46. Additionally, as of such date, the 
Company modified its accounting for certain metallic balloon sales of its wholesale segment and started to defer the 
recognition of revenue on such sales, and the related costs, until the balloons have been filled with helium. As a 
result, the Company recorded a cumulative-effect adjustment which increased retained earnings by $8. Finally, as of 
such date, the Company adjusted its accounting for certain discounts on wholesale sales of seasonal product and the 
Company recorded a cumulative-effect adjustment which reduced retained earnings by $40. See Note 24 – Revenue 
from Contracts with Customers, for further discussion of the adoption of the pronouncement and the Company’s 
revenue recognition policy.  

Note 3 — Store Impairment and Restructuring charges 

During the years ended December 31, 2020 and 2019, the Company performed a comprehensive review of its 

store locations aimed at improving the overall productivity of such locations (“store optimization program”) and, 
after careful consideration and evaluation of the store locations, the Company made the decision to accelerate the 
optimization of its store portfolio. In 2019, 55 stores were identified for closure, out of which 35 stores were closed 
in 2019 and 20 stores were closed in January 2020. In 2020, 21 stores identified for closure in the first quarter of 
2020 and were closed in the third quarter. These closings provided the Company with capital flexibility to expand 
into underserved markets. In addition, the Company evaluated the recoverability of long lived assets at the open 
stores and recorded an impairment charge associated with the operating lease asset and property, plant and 
equipment for open stores where sales were affected due to the outbreak of, and local, state and federal 
governmental responses to, COVID-19. In conjunction with the store optimization program and store impairment, 
during the years ended December 31, 2020 and 2019, the Company recorded the following charges: 

Inventory reserves 
Operating lease asset impairment 
Property, plant and equipment impairment 
Labor and other costs incurred closing stores 
Severance 
Total 

December 31, 

2020 

2019 

$ 

$ 

12,880    $ 
15,520   
2,065   
4,864   
—   
35,329    $ 

21,284   
14,943   
4,680   
8,754   
661   
50,322  

As the Company closes the stores, it records charges for common area maintenance, insurance and taxes to be 

paid subsequent to such closures in accordance with the stores’ lease agreements. However, such amounts are 
immaterial.  

The fair values of the operating lease assets and property, plant and equipment were determined based on 

estimated future discounted cash flows for such assets using market participant assumptions, including data on the 
ability to sub-lease the stores.  

The charge for inventory reserves represents inventory that is disposed of following the closures of the stores 
and inventory that is sold below cost prior to such closures. The charge for inventory reserves was recorded in cost 
of sales in the Company’s statement of operations and comprehensive loss.  The other charges were recorded in 
Store impairment and restructuring charges in the Company’s statement of operations and comprehensive (loss) 
income. 

84 

The Company cannot guarantee that it will be able to achieve the anticipated benefits from the store 
optimization program. If the Company is unable to achieve such benefits, its results of operations and financial 
condition could be affected. 

   $ 

Note 4 – Goodwill 

Wholesale segment: 
Beginning balance 

Allocation of Goodwill from Retail segment 
Goodwill impairment 
Foreign currency translation 
Goodwill reclassified to held for sale 

Ending balance 
Retail segment: 
Beginning balance 

Store acquisitions 
Acquisitions 
Sale of Canadian-based Party City stores 
Allocation of Goodwill to Wholesale segment 
Goodwill impairment 
Foreign currency translation 

Ending balance 

Total ending balance, both segments 

   $ 

Fiscal Year Ended December 31, 

2020 

2019 

493,432      $ 
—        
(148,326 )      
1,483        
(13,405 )      
333,184        

578,898        
1,512        
—        
—        
—        
(253,110 )      
767   
328,067        
661,251      $ 

510,490   
42,230   
(60,427 ) 
1,139   
—   
493,432   

1,146,460   
2,557   
15,375   
(48,241 ) 
(42,230 ) 
(495,629 ) 
606   
578,898   
1,072,330   

The Company reviews goodwill and other intangibles that have indefinite lives for impairment annually as of 
October 1 or when events or changes in circumstances indicate the carrying value of these assets might exceed their 
current fair values. Impairment testing is based upon the best information available including estimates of fair value 
which incorporate assumptions marketplace participants would use in making their estimates of fair value. 
Significant assumptions and estimates are required, including, but not limited to, projecting future cash flows, 
determining appropriate discount rates and terminal growth rates, and other assumptions, to estimate the fair value 
of goodwill and indefinite lived intangible assets. Although the Company believes the assumptions and estimates 
made are reasonable and appropriate, different assumptions and estimates could materially impact its reported 
financial results. 

During the three months ended March 31, 2020, the Company identified intangible assets’ impairment 
indicators associated with its market capitalization and significantly reduced customer demand for its products due 
to COVID-19. As a result, the Company performed interim impairment tests on the goodwill at its retail and 
wholesale reporting units and its other indefinite lived intangible assets as of March 31, 2020. The interim 
impairment tests were performed using an income approach. The Company recognized non-cash pre-tax goodwill 
impairment charges at March 31, 2020 of $253,110 and $148,326 against the goodwill associated with its retail and 
wholesale reporting units, respectively. 

In addition, during the three months ended March 31, 2020, the Company recorded an impairment charge of 

$131,287 and $3,925 on its Party City and Halloween City tradenames, respectively.  

During the three months ended September 30, 2020 the Company has determined that the fair value of certain 
indefinite-lived intangible assets is lower than the related book values. Additionally, for certain long-lived assets it is 
more likely than not that those long-lived assets will be disposed significantly before the end of their previously 
estimated useful lives. As a result, impairment charges of $11,032, $2,423 and $31,277 were recorded in the third 
quarter on its business indefinite-lived trade name intangibles, finite-lived intangibles and tangible assets, 
respectively.  

85 

 
 
  
  
  
  
  
    
  
     
        
   
     
     
     
     
     
     
        
   
     
     
     
     
     
     
     
   
     
 
During the three months ended December 31, 2020, there was no goodwill or intangibles impairment. 

During the three months ended September 30, 2019, and the three months ended December 31, 2019, the 

Company identified an impairment indicator associated with its market capitalization and performed impairment 
tests on the goodwill at its wholesale and retail reporting units and its other indefinite lived intangible assets as of 
September 30, 2019 and December 31, 2019. The Company recognized non-cash pre-tax goodwill impairment 
charges at September 30, 2019 of $224,100 and $35,000 and at December 31, 2019, of $271,500 and $25,400, 
against the goodwill associated with its retail and wholesale reporting units, respectively. During 2019, there was no 
impairment on the Party City trade name and the Company recorded a Halloween City trade name impairment 
charge of $6,575.  

Note 5 – Sale/Leaseback Transaction 

In June 2019, the Company sold its main distribution center in Chester, New York, its metallic balloons 

manufacturing facility in Eden Prairie, Minnesota and its injection molded plastics manufacturing facility in Los 
Lunas, New Mexico.  Simultaneously, the Company entered into twenty-year leases for each of the facilities.  The 
aggregate sale price was $128,000 and, during the year ended December 31, 2019, the Company recorded a $58,381 
gain on the sale, net of transaction costs, in the Company’s Consolidated Statement of Operations and 
Comprehensive (Loss) Income.  

Under the terms of the lease agreements, the Company will pay total rent of $8,320 during the first year and 

the annual rent will increase by 2% thereafter.   

The Chester and Eden Prairie leases are being accounted for as operating leases and the sale of such properties 

is included in the gain above.   

However, for the Los Lunas property, the present value of the lease payments is greater than substantially all 

of the fair value of the assets.  Therefore, the lease is a finance lease and sale accounting treatment is prohibited.  As 
such, the Company accounted for the proceeds as a financing lease. As of December 31, 2019, $11,990 is recorded 
in long-term obligations in the Company’s consolidated balance sheet. 

In conjunction with the sale/leaseback transaction, the Company amended its Term Loan Credit Agreement.  

The amendment required the Company to use half of the proceeds from the transaction, net of costs, to paydown part 
of the outstanding balance under such debt agreement.  Additionally, the amendment required the Company to pay 
an immaterial “consent fee” to the lenders.  As the Term Loan Credit Agreement is a loan syndication, the Company 
assessed, on a creditor-by-creditor basis, whether the amendment should be accounted for as an extinguishment or a 
modification. The Company concluded that, for each creditor, the amendment should be accounted for as a 
modification. Therefore, no capitalized deferred financing costs or original issuance discounts were written off in 
conjunction with the amendment.   

During June 2019, the Company used proceeds from the sale (net of costs) of $125,864 to paydown 
outstanding Term Loan debt of $62,770 with the balance used to paydown the ABL. See Note 12 — Long-Term 
Obligations.  

Note 6 – Disposition of Assets and Assets and Liabilities Held for Sale 

In January 2021, the Company closed the previously disclosed sale of a substantial portion of its international 
operations. The announced sale had a total transaction value of approximately $50.7 million. The Company will use 
the net proceeds to paydown debt. 

86 

As of December 31, 2020, the Company reported the assets and liabilities of the international operations as 

held for sale in its consolidated balance sheet and include the following: 

Cash 
Accounts receivable, net 
Inventories, net 
Prepaid expense 
Goodwill 
Other assets, net 
Total assets held for sale 
Held for sale reserve 
Assets held for sale, net 

Loans and notes payable 
Accounts payable 
Current operating lease liability 
Accrued expenses 
Income taxes payable and Deferred income tax liabilities 
Long term obligations excluding current portion 
Other long-term liabilities 
Long term operating lease liability 
Total, net 

Fiscal Year Ended December 31, 2020 
Retail 

Total 

   Wholesale 
   $ 

25,989      $ 
31,932        
55,574        
4,375        
13,405        
1,891        
133,166      $ 

   $ 

5,639      $ 
460        
10,526        
4,419        
-        
2,848        
23,892        

      $ 

31,628   
32,392   
66,100   
8,794   
13,405   
4,739   
157,058   
(73,948 ) 
83,110   

   Wholesale 
   $ 

Fiscal Year Ended December 31, 2020 

1,311      $ 
23,364        
4,174        
16,527        
258        
40        
-        
6,167        
51,841      $ 

Retail 

Total 

—      $ 
2,107        
384        
6,998        
1,976        
-        
3,354        
1,832        
16,651      $ 

1,311   
25,471   
4,558   
23,525   
2,234   
40   
3,354   
7,999   
68,492   

   $ 

Additionally, the company recorded a loss reserve of $73,948 against the net assets.  

On October 1, 2019, the Company sold its Canadian-based Party City stores to a Canadian-based retailer for 

$131,711 and entered into a 10-year supply agreement under which the acquirer agreed to purchase product from the 
Company for such Party City stores, as well as the acquirer’s other stores.  The Company will use the net proceeds 
to paydown debt. For the years ended December 31, 2019, 2018, and 2017, the Canadian-based Party City stores had 
pre-tax income of $2,631, $10,737, and $8,947 respectively. The Company recorded a $2,873 gain on sale of assets, 
which is reported in Other expense, net on the Consolidated Statement of Operations and Comprehensive (Loss) 
Income. 

Note 7 — Inventories, Net  

Inventories consisted of the following:  

Finished goods 
Raw materials 
Work in process 

December 31, 

2020 

2019 

  $  367,275     $  606,036   
34,259   
18,124   
  $  412,285     $  658,419   

27,111       
17,899       

87 

 
 
  
  
  
  
    
    
  
     
     
     
     
     
     
        
        
     
        
  
     
        
        
   
  
  
  
  
    
    
  
     
     
     
     
     
     
     
 
 
  
  
  
  
  
    
  
    
    
  
 
During the fourth quarter of 2020, the Company continued to make progress in improving inventory levels 

across its stores and distribution network. Consistent with the strategy of rationalizing in-store SKU count and 
improving working capital velocity, the Company has updated its seasonal assortment strategy to target higher in-
season sell-through of merchandise and reduce annual inventory carry-over. The more edited and curated 
assortments are expected to improve the customer experience by making stores easier to shop and product selections 
more relevant to consumers, while also improving the efficiency of inventory management and reducing working 
capital needs. As a result, during the fourth quarter of 2020 the Company disposed of and recorded a reserve for 
future disposals of a total $88,358 in inventory that will not be required in future seasons. 

See Note 2  — Summary of Significant Accounting Policies, for a discussion of the Company’s accounting 

policies for inventories. 

Note 8 — Property, Plant and Equipment, Net  

Property, plant and equipment, net consisted of the following:  

Machinery and equipment 
Buildings 
Data processing equipment 
Leasehold improvements 
Furniture and fixtures 
Land 

Less: accumulated depreciation 

December 31, 

2020 

     Useful lives 
2019 
  $  247,255     $  255,908      3-15 years 
9,838      40 years 
9,982       
     129,988       
92,257      3-5 years 
     176,389        117,894      1-10 years 
     218,452        168,296      5-10 years 

8,359       

7,047     
     790,425        651,240     
     (581,013 )      (407,668 )   
  $  209,412     $  243,572     

Depreciation expense related to property, plant and equipment, including assets under finance leases, was 
$65,144, $67,016, and $66,304, for the years ended December 31, 2020, December 31, 2019, and December 31, 
2018, respectively. Assets under finance leases are principally included in buildings and machinery and equipment 
in the table above. See Note 3 for detail regarding property, plant and equipment impairment. 

Note 9 — Acquisitions  

During March 2018, the Company acquired 11 franchise stores, which are located in Maryland, for total 
consideration (including non-cash consideration) of approximately $17,000. The following summarizes the fair 
values of the major classes of assets acquired and liabilities assumed: inventories of $3,500, property, plant and 
equipment of $200, a reacquired right intangible asset in the amount of $4,000, and an asset in the amount of $100 
due to leases that are favorable when compared to market rates.  

Also, during July 2018, the Company acquired an additional 16 franchise stores, which are located in 
Pennsylvania, for total consideration (including non-cash consideration) of approximately $20,500. The following 
summarizes the fair values of the major classes of assets acquired and liabilities assumed: inventories of $4,200, 
property, plant and equipment of $500, a reacquired right intangible asset in the amount of $3,400, and an asset in 
the amount of $500 due to leases that are favorable when compared to market rates. 

Additionally, during September 2018, the Company acquired 21 franchise stores, which are located in 
Minnesota, North Dakota and Texas, for total consideration (including non-cash consideration) of approximately 
$26,300. The following summarizes the fair values of the major classes of assets acquired and liabilities assumed: 
inventories of $7,500, property, plant and equipment of $500, a reacquired right intangible asset in the amount of 
$7,300, and an asset in the amount of $200 due to leases that are favorable when compared to market rates.  

88 

 
 
 
  
  
      
  
  
    
    
    
  
  
  
  
  
  
 
The allocation of the purchase price for the business combinations was based on the Company’s estimate of 

the fair value of the assets acquired and liabilities assumed. Goodwill, which is tax-deductible, arose due to 
numerous factors, including the wholesale profit generated via the sale of product from the Company’s wholesale 
operations through the acquired stores. Goodwill also arose due to: the value to the Company of customers knowing 
that there are party stores in the locations (when the Company opens a new store, sales are initially lower than those 
of mature stores and increase over time), the Company’s ability to run the stores more efficiently than the franchisee 
based on the Company’s experience with its corporate-owned stores and the assembled workforce at the acquired 
stores.  

Also, during 2018, the Company entered into an agreement to acquire 11 independent stores, which are 

located in Texas. The Company will take control of the stores one at a time over a period of approximately two 
years. During 2018, the Company took control of eight of the 11 stores, for total business combination consideration 
of approximately $4,400. The allocation of the purchase price was based on the Company’s estimate of the fair 
value of the assets acquired and liabilities assumed. Goodwill, which is tax-deductible, arose due to numerous 
factors, including the wholesale profit generated via the sale of product from the Company’s wholesale operations 
through the stores. Due to the fact that the stores were independent stores and, therefore, possessed a relatively small 
percentage of inventory that came from the Company’s wholesale operations, going forward the Company will 
significantly increase such percentage. Additionally, goodwill arose due to: the value to the Company of customers 
knowing that there are party stores in the locations, the Company’s ability to run the stores more efficiently than the 
current operator based on the Company’s experience with its corporate-owned stores and the assembled workforce 
at the eight stores. In 2019 the Company acquired the remainder of the 11 stores.  

In November 2019 the Company acquired all of the stock of two European-based online retailers, Livario 

GmbH and Webdots GmbH, for total cash consideration of approximately $9 million. 

Pro forma financial information has not been presented because the impact of the acquisitions individually, 

and in the aggregate, is not material to the Company’s consolidated financial results.  

Note 10 — Intangible Assets  

The Company had the following other identifiable finite-lived intangible assets: 

Franchise-related intangible assets 
Customer lists and relationships 
Copyrights and designs 

Total 

Franchise-related intangible assets 
Customer lists and relationships 
Copyrights and designs 
Non-compete agreements 

Total 

December 31, 2020 
Net 
Carrying 
Value 

Accumulated 
Amortization     

Cost 
  $  77,377     $ 
62,002       
29,030       

     Useful lives 
57,524     $  19,853      4-19 years 
12,263      2-20 years 
49,739       
18      5-7 years 
29,012       

  $  168,409     $  136,275     $  32,134     

December 31, 2019 
Net 
Carrying 
Value 

Accumulated 
Amortization     

Cost 
  $  77,377     $ 
62,144       
31,453       
500       

     Useful lives 
50,658     $  26,719      4-19 years 
16,204      2-20 years 
45,940       
2,037      5-7 years 
29,416       
100      5 years 
400       

  $  171,473     $  126,413     $  45,060     

89 

 
 
 
  
  
  
  
    
    
    
  
 
  
  
  
  
    
    
    
    
  
The Company is amortizing the majority of its intangible assets utilizing accelerated patterns based on the 
discounted cash flows that were used to value such assets. The amortization expense for finite-lived intangible assets 
for the years ended December 31, 2020, December 31, 2019, and December 31, 2018 was 11,362, $14,100, and 
$12,271, respectively. Estimated amortization expense for each of the next five years will be approximately $8,265, 
$5,444, $4,126, $3,510, and $2,920 respectively.  

In addition to the Company’s finite-lived intangible assets, the Company has recorded indefinite-lived 
intangible assets for the Party City trade name, the Amscan trade name, the Halloween City trade name, the Christys 
trade name, the Granmark trade name, the partycity.com domain name and the partydelights.co.uk domain name. 
During the three months ended March 31, 2020, the Company recorded an impairment charges of $131,287 and 
$3,925 on its Party City and Halloween City tradenames, respectively. During 2019, the Company recorded a 
Halloween City tradename impairment charge of $6,575. 

During the three months ended September 30, 2020 the Company has determined that the fair value of certain 
indefinite-lived intangible assets is lower than the related book values. Additionally, for certain long-lived assets it is 
more likely than not that those long-lived assets will be disposed significantly before the end of their previously 
estimated useful lives. As a result, impairment charges of $11,032, $2,423 and $31,277 were recorded in the third 
quarter on its business indefinite-lived trade name intangibles, finite-lived intangibles and tangible assets, 
respectively.  

Note 11 — Loans and Notes Payable 

ABL Facility  

Prior to April 2019, the Company had a $540,000 asset-based revolving credit facility (with a seasonal 
increase to $640,000 during a certain period of each calendar year) (“ABL Facility”), which matures during August 
2023 (subject to a springing maturity at an earlier date if the maturity date of certain of the Company’s other debt 
has not been extended or refinanced). It provides for (a) revolving loans, subject to a borrowing base described 
below, and (b) letters of credit, in an aggregate face amount at any time outstanding not to exceed $50,000. During 
April 2019, the Company amended the ABL Facility. Such amendment removed the seasonal component and made 
the ABL Facility a $640,000 facility with no seasonal modification component.  

Under the ABL Facility, the borrowing base at any time equals (a) a percentage of eligible trade receivables, 
plus (b) a percentage of eligible inventory, plus (c) a percentage of eligible credit card receivables, less (d) certain 
reserves.  

The ABL Facility generally provides for two pricing options: (i) an alternate base interest rate (“ABR”) equal 
to the greater of (a) the prime rate, (b) the federal funds rate plus 0.5% or (c) the LIBOR rate plus 1%, in each case, 
on the date of such borrowing or (ii) a LIBOR based interest rate, in each case plus an applicable margin. The 
applicable margin ranges from 0.25% to 0.50% with respect to ABR borrowings and from 1.25% to 1.50% with 
respect to LIBOR borrowings.  

In addition to paying interest on outstanding principal, the Company is required to pay a commitment fee of 

0.25% per annum in respect of unutilized commitments. The Company must also pay customary letter of credit fees. 

All obligations under the ABL Facility are jointly and severally guaranteed by PC Intermediate, PCHI and 

each existing and future domestic subsidiary of PCHI. PCHI and each guarantor has secured its obligations, subject 
to certain exceptions and limitations, including obligations under its guaranty, as applicable, by a first-priority lien 
on its accounts receivable, inventory, cash and certain related assets and a second-priority lien on substantially all of 
its other assets.  

90 

The facility contains negative covenants that, among other things and subject to certain exceptions, restrict the 

ability of PCHI to:  

 

 

incur additional indebtedness;  

pay dividends on capital stock or redeem, repurchase or retire capital stock;  

  make certain investments, loans, advances and acquisitions;  

 

 

 

engage in transactions with affiliates;  

create liens; and  

transfer or sell certain assets.  

In addition, PCHI must comply with a fixed charge coverage ratio if excess availability under the ABL 

Facility on any day is less than the greater of: (a) 10% of the lesser of the aggregate commitments and the then 
borrowing base under the ABL Facility and (b) $40,000. The fixed charge coverage ratio is the ratio of (i) Adjusted 
EBITDA (as defined in the facility) minus maintenance-related capital expenditures (as defined in the facility) to 
(ii) fixed charges (as defined in the facility).  

The ABL Facility also contains certain customary affirmative covenants and events of default.  

In connection with entering into and amending the ABL Facility, the Company incurred and capitalized third-
party costs. All capitalized costs are being amortized over the life of the ABL Facility and are included in loans and 
notes payable in the Company’s consolidated balance sheet. The balance of related unamortized financing costs at 
December 31, 2020 and December 31, 2019 was $1,419 and $1,992, respectively.  

Borrowings under the ABL Facility totaled $177,125 at December 31, 2020 and $129,350 at December 31, 

2019. The weighted average interest rate for such borrowings was 2.34% at December 31, 2020 and 5.19% at 
December 31, 2019. Outstanding standby letters of credit totaled $24,452 at December 31, 2020 and $25,128 at 
December 31, 2019. After considering borrowing base restrictions, at December 31, 2020 PCHI had  $176,522 of 
available borrowing capacity under the terms of the facility and $350,033 at December 31, 2019.  

In connection with the issuance of the First Lien Party City Notes, First Lien Anagram Notes, Second Lien 

Anagram Notes, referenced in Note 12 – Long Term Obligations, PCHI (1) reduced the ABL revolving 
commitments and prepaid the outstanding ABL revolving loans, in each case, in an aggregate principal amount 
equal to $44,000 in accordance with the ABL Facility credit agreement, and (2) designated Anagram Holdings and 
each of its subsidiaries as an unrestricted subsidiary under the ABL Facility and the Term Loan Credit Agreement. 

Refer to Note 27 — Subsequent Events for additional information regarding the ABL Facility.  

Other Credit Agreements  

The Company’s subsidiaries have also entered into several foreign asset-based and overdraft credit facilities 

that provide the Company with additional borrowing capacity. At December 31, 2020  and 2019, there were $1,311 
and $1,447 borrowings outstanding under the foreign facilities, respectively. The facilities contain customary 
affirmative and negative covenants.  

91 

 
Note 12 — Long-Term Obligations 

Long-term obligations consisted of the following: 

December 31, 2020 
Gross 
Carrying 
Amount 

Deferred 
Financing 
Costs* 

Principal 
Amount 

December 31, 
2019 

Net Carrying 
Amount 

Net Carrying 
Amount

Senior secured term loan facility (“Term Loan 
   Credit Agreement”) 
6.125% Senior Notes — due 2023 
6.625% Senior Notes — due 2026 
First Lien Party City Notes 
First Lien Anagram Notes 
Second Lien Anagram Notes 
Finance lease obligations 
Total long-term obligations 
Less: current portion 

  $  694,220    $  694,220    $ 

22,924   
107,254   
161,669   
110,000   
84,687   
13,983   

22,924   
107,254   
206,775   
152,301   
152,032   
13,983   
  1,194,737      1,349,489   
(13,576 ) 

(13,576 )  

Long-term obligations, excluding current portion    $ 1,181,161    $ 1,335,913    $ 

(4,055 )  $  690,165    $ 

(145 ) 
(939 ) 
—   
(966 ) 
—   
—   

718,596   
347,015   
22,779   
494,910   
106,315   
—   
206,775   
—   
151,335   
—   
152,032   
14,990   
13,983   
1,575,511   
(6,105 )   1,343,384   
(71,524 ) 
(13,576 )  
(6,105 )  $ 1,329,808    $  1,503,987  

—   

*The Company incurred and capitalized third-party costs as deferred financing, which is being amortized over the life of the debt.

Senior secured term loan facility (“Term Loan Credit Agreement”) 

The Term Loan Credit Agreement was amended in February 2018, lowering ABR and LIBOR margins to 
their current levels. As the Term Loan Credit Agreement is a loan syndication, the Company assessed, on a creditor-
by-creditor basis, whether the refinancing should be accounted for as an extinguishment or a modification for each 
creditor and, during 2018, the Company wrote-off $186 of existing deferred financing costs, a $102 capitalized 
original issue discount and $58 of capitalized call premium. The write-offs were recorded in other expense in the 
Company’s consolidated statement of operations and comprehensive (loss) income. The remaining deferred 
financing costs, original issue discount and capitalized call premium will continue to be amortized over the life of 
the Term Loan Credit Agreement, using the effective interest method. Additionally, in conjunction with the 
amendment, the Company incurred $856 of banker and legal fees, $800 of which were recorded in other expense 
during 2018. The rest of the costs are being amortized over the term of the debt.  

During August 2018, the Company executed a refinancing of its debt portfolio and issued $500,000 of new 

6.625% senior notes, maturing in 2026.  The Company used the proceeds from the notes to: (i) reduce the 
outstanding balance under its existing ABL Facility, which is included in loans and notes payable on the Company’s 
condensed consolidated balance sheet, by $90,000 and (ii) voluntarily prepay $400,000 of the outstanding principal 
under its existing Term Loan Credit Agreement. Additionally, as part of the refinancing, the Company extended the 
maturity of the ABL Facility to August 2023 (subject to a springing maturity at an earlier date if the maturity date of 
certain of the Company’s other debt has not been extended or refinanced).  

As the partial prepayment of the Term Loan Credit Agreement was in accordance with the terms of such 
agreement, at the time of such prepayment the Company wrote-off a pro-rata portion of the existing capitalized 
deferred financing costs and original issuance discounts, $1,824, for investors who did not participate in the new 
notes. Such amount was recorded in other expense in the Company’s consolidated statement of operations and 
comprehensive (loss) income.  

To the extent that investors in the Term Loan Credit Agreement participated in the new notes, the Company 
assessed whether the refinancing should be accounted for as an extinguishment on a creditor-by-creditor basis and 
wrote-off $968 of existing deferred financing costs and original issuance discounts. Such amount was recorded in 
other expense in the Company’s consolidated statement of operations and comprehensive (loss) income. 
Additionally, in conjunction with the issuance of the notes, the Company incurred third-party fees (principally 
banker fees). To the extent that such fees related to investors for whom their original debt was not extinguished, the 

92 

Company expensed the portion of such fees, $2,270 in aggregate, that related to such investors. Such amount was 
recorded in other expense in the Company’s consolidated statement of operations and comprehensive (loss) income. 
The remainder of the third-party fees, $6,230, have been capitalized and will be amortized over the remaining life of 
the debt using the effective interest method.  

Further, the Company compared the borrowing capacities of the pre-amendment facility and the post-
amendment facility, on a creditor-by-creditor basis, and concluded that $29 of existing deferred financing costs 
should be written-off. Such amount was recorded in other expense in the Company’s consolidated statement of 
operations and comprehensive (loss) income. The remaining capitalized costs, and $986 of new third-party costs 
incurred in conjunction with the extension, are being amortized over the revised term of the ABL Facility. During 
June 2019, in conjunction with a sale/leaseback transaction, the Company amended the Term Loan Credit 
Agreement and financed its Los Lunas, New Mexico facility. See Note 5, Sales/Leaseback Transaction, for further 
detail. The finance lease obligations above include $11,990 related to the Los Lunas, New Mexico facility. 

The Term Loan Credit Agreement, as amended, provides for two pricing options for outstanding loans: (i) an 

ABR for any day, a rate per annum equal to the greater of (a) the prime rate in effect on such day, (b) the federal 
funds effective rate in effect on such day plus 0.5%, (c) the adjusted LIBOR rate plus 1% and (d) 1.75% or (ii) the 
LIBOR rate, with a LIBOR floor of 0.75%, in each case plus an applicable margin. The applicable margin for ABR 
and LIBOR borrowings are 1.75% and 2.75%, respectively, and will drop to 1.50% and 2.50%, respectively, if 
PCHI’s Senior Secured Leverage Ratio, as defined by the agreement, falls below 3.2 to 1.0.  

The term loans under the Term Loan Credit Agreement mature on August 19, 2022. The Company is required 

to repay installments on the loans in quarterly principal amounts of 0.25%, with the remaining amount payable on 
the maturity date.  

Additionally, outstanding term loans are subject to mandatory prepayment, subject to certain exceptions, with 
(i) 100% of net proceeds above a threshold amount of certain asset sales/insurance proceeds, subject to reinvestment 
rights and certain other exceptions, (ii) 100% of the net cash proceeds of any incurrence of debt other than debt 
permitted under the Term Loan Credit Agreement, and (iii) 50% of Excess Cash Flow, as defined in the agreement, 
if any (reduced to 25% if PCHI’s first lien leverage ratio (as defined in the agreement) is less than 3.50 to 1.00, but 
greater than 2.50 to 1.00, and 0% if PCHI’s first lien leverage ratio is less than 2.50 to 1.00). As indicated in Note 5, 
the Company paid down Term Loan debt of $62,770. Additionally, in connection with the 2019 sale leaseback 
transaction and the sale of its Canadian retail operations, the Company used the net proceeds that remained 
uninvested on the anniversary date of each transaction to pay its term loan principal.  

The term loans may be voluntarily prepaid at any time without premium or penalty, other than customary 

breakage costs with respect to loans based on the LIBOR rate.  

All obligations under the agreement are jointly and severally guaranteed by PC Intermediate, PCHI and each 

existing and future domestic subsidiary of PCHI. PCHI and each guarantor has secured its obligations, subject to 
certain exceptions and limitations, by a first-priority lien on substantially all of its assets (other than accounts 
receivable, inventory, cash and certain related assets), including a pledge of all of the capital stock held by PC 
Intermediate, PCHI and each guarantor, and a second-priority lien on its accounts receivable, inventory, cash and 
certain related assets.  

The Term Loan Credit Agreement contains certain customary affirmative covenants and events of default. 
Additionally, it contains negative covenants which, among other things and subject to certain exceptions, restrict the 
ability of PCHI to:  

• 

• 

incur additional indebtedness;  

pay dividends on capital stock or redeem, repurchase or retire capital stock;  

•  make certain investments, loans, advances and acquisitions;  

• 

• 

• 

engage in transactions with affiliates;  

create liens; and  

transfer or sell certain assets. 

93 

 
At December 31, 2020, all outstanding borrowings were based on LIBOR and were at a weighted average 

interest rate of 3.25%.  

6.125% Senior Notes — Due 2023 (“6.125% Senior Notes”)  

The 6.125% Senior Notes mature on August 15, 2023. Interest on the notes is payable semi-annually in arrears 

on February 15 and August 15 of each year.  

The notes are guaranteed, jointly and severally, on a senior basis by each of PCHI’s existing and future 
wholly-owned domestic subsidiaries. The notes and the guarantees are general unsecured senior obligations and are 
effectively subordinated to all other secured debt to the extent of the assets securing such secured debt.  

The indenture governing the notes contains certain covenants limiting, among other things and subject to 

certain exceptions, PCHI’s ability to:  

• 

• 

• 

• 

• 

• 

• 

incur additional indebtedness or issue certain disqualified stock and preferred stock;  

pay dividends or distributions, redeem or repurchase equity;  

prepay subordinated debt or make certain investments;  

engage in transactions with affiliates;  

consolidate, merge or transfer all or substantially all of PCHI’s assets;  

create liens; and  

transfer or sell certain assets.  

The indenture governing the notes also contains certain customary affirmative covenants and events of default.  

The Company may redeem the notes, in whole or in part, at par.  

Also, if the Company experiences certain types of change in control, as defined, the Company may be 

required to offer to repurchase the Senior Notes at 101% of their principal amount.  

In connection with issuing the notes, the Company incurred and capitalized third-party costs. Capitalized costs 
are being amortized over the life of the debt and are included in long-term obligations, excluding current portion, in 
the Company’s consolidated balance sheet.  .  

6.625% Senior Notes — Due 2026 (“6.625% Senior Notes”)  

The 6.625% Senior Notes mature on August 1, 2026. Interest on the notes is payable semi-annually in arrears 

on February 1st and August 1st of each year.  

The notes are guaranteed, jointly and severally, on a senior basis by each of PCHI’s existing and future 
wholly-owned domestic subsidiaries. The notes and the guarantees are general unsecured senior obligations and are 
effectively subordinated to all other secured debt to the extent of the assets securing such secured debt.  

The indenture governing the notes contains certain covenants limiting, among other things and subject to 

certain exceptions, PCHI’s ability to:  

• 

• 

• 

incur additional indebtedness or issue certain disqualified stock and preferred stock;  

pay dividends or distributions, redeem or repurchase equity;  

prepay subordinated debt or make certain investments;  

94 

 
 
 
• 

• 

• 

• 

engage in transactions with affiliates;  

consolidate, merge or transfer all or substantially all of PCHI’s assets;  

create liens; and  

transfer or sell certain assets.  

The indenture governing the notes also contains certain customary affirmative covenants and events of default.  

On or after August 1, 2021, the Company may redeem the notes, in whole or in part, at the following 

(expressed as a percentage of the principal amount to be redeemed):  

Twelve-month period beginning on August 1, 
2021 
2022 
2023 and thereafter 

   Percentage    
    103.313 % 
    101.656 % 
    100.000 % 

In addition, the Company may redeem up to 40% of the aggregate principal amount outstanding on or before 

August 1, 2021 with the cash proceeds from certain equity offerings at a redemption price of 106.625% of the 
principal amount. The Company may also redeem some or all of the notes before August 1, 2021 at a redemption 
price of 100% of the principal amount plus a premium that is defined in the indenture. 

Also, if the Company experiences certain types of change in control, as defined, the Company may be 

required to offer to repurchase the notes at 101% of their principal amount.  

First Lien Party City Notes, First Lien Anagram Notes, Second Lien Anagram Notes 

On July 30, 2020 (the “Settlement Date”), the Company and certain of its direct or indirect subsidiaries, 
including PCHI, Anagram Holdings, LLC, a Delaware limited liability company and wholly owned direct subsidiary 
of PCHI (“Anagram Holdings”), and Anagram International, Inc., a Minnesota corporation and wholly owned direct 
subsidiary of Anagram Holdings, completed certain refinancing transactions, including, among other things: (i) the 
exchange of $327,076 of 6.125% Senior Notes due 2023 (the “2023 Notes”) and $392,746 of 6.625% Senior Notes 
due 2026 (the “2026 Notes” and, together with the 2023 Notes, the “Existing Notes”) issued by PCHI, in each case 
tendered in the Company’s offers to exchange pursuant to the terms described in a confidential offering 
memorandum, for (A) $156,669 of Senior Secured First Lien Floating Rate Notes due 2025 (the “First Lien Party 
City Notes”) issued by PCHI; (B) $84,687 of 10.00% PIK/Cash Senior Secured Second Lien Notes due 2026 (the 
“Second Lien Anagram Notes”) issued by Anagram Holdings and Anagram International (together, the “Anagram 
Issuers”); and (C) 15,942,551 shares of the Company’s common stock, $0.01 par value per share (the “Common 
Stock”); (ii) the issuance of $110,000 in the aggregate of 15.00% PIK/Cash Senior Secured First Lien Notes due 
2025 (the “First Lien Anagram Notes”) by the Anagram Issuers and an additional $5,000 of First Lien Party City 
Notes in connection with a rights offering and a private placement, as applicable; and (iii) the solicitations of certain 
consents with respect to the indentures governing Existing Notes. 

The First Lien Party City Notes were issued pursuant to an indenture, dated as of the Settlement Date, among 

PCHI, as issuer, certain guarantors party thereto (the “Party City Guarantors”) and Ankura Trust Company, LLC 
(“Ankura”), as trustee and collateral trustee. The First Lien Party City Notes were issued in an aggregate amount of 
$161,669 and will mature on July 15, 2025. Interest on the First Lien Party City Notes accrues from the Settlement 
Date at a floating rate equal to the 6-month London Inter-Bank Offered Rate plus 500 basis points (with a floor of 75 
basis points) per annum, payable semi-annually in arrears on January 15 and July 15 of each year, commencing 
January 15, 2021. The First Lien Party City Notes are senior secured obligations of PCHI and the Party City 
Guarantors. The First Lien Party City Notes are pari passu in right of payment with all of PCHI’s other senior 
indebtedness, including the existing senior secured term loan facility and the ABL Facility, and are structurally 
subordinated to the First Lien Anagram Notes and the Second Lien Anagram Notes, to the extent of the value of the 
Anagram Collateral (as defined below). The First Lien Party City Notes are secured by a first priority lien on 
collateral that includes liens on substantially all assets (other than certain accounts, inventory, deposit accounts, 

95 

 
 
 
securities accounts, related assets and general intangibles) of the Party City Guarantors, in each case subject to 
certain exceptions and permitted liens. 

The First Lien Anagram Notes were issued pursuant to an indenture, dated as of the Settlement Date, among 
Anagram Holdings, as issuer, Anagram International, as co-issuer, certain guarantors party thereto (the “Anagram 
Guarantors”) and Ankura, as trustee and collateral trustee. The First Lien Anagram Notes were issued in an 
aggregate amount of $110,000 and will mature on August 15, 2025. Interest on the First Lien Anagram Notes 
accrues from the Settlement Date at (i) a rate of 10.00% per annum, payable in cash; and (ii) a rate of 5.00% per 
annum payable by increasing the principal amount of the outstanding First Lien Anagram Notes or issuing 
additional First Lien Anagram Notes, as the case may be, in each case payable semi-annually in arrears on February 
15 and August 15 of each year, commencing February 15, 2021. The First Lien Anagram Notes are senior secured 
obligations of the Anagram Issuers and are pari passu in right of payment with all of the Anagram Issuers’ other 
senior indebtedness. The First Lien Anagram Notes are secured by a first priority lien on collateral that consists of 
substantially all assets and properties of the Anagram Issuers and the Anagram Guarantors, subject to certain 
exceptions and permitted liens (the “Anagram Collateral”). Such security interests are senior in priority to the 
security interests in such assets that secure the Second Lien Anagram Notes. 

The Second Lien Anagram Notes were issued pursuant to an indenture, dated as of the Settlement Date, 
among Anagram Holdings, as issuer, Anagram International, as co-issuer, the Anagram Guarantors and Ankura, as 
trustee and collateral trustee. The Second Lien Anagram Notes were issued in an aggregate amount of $84,687 and 
will mature on August 15, 2026. Interest on the Second Lien Anagram Notes accrues from the Settlement Date at (i) 
a rate of 5.00% per annum, payable, at the Anagram Issuers’ option, entirely in cash or entirely by increasing the 
principal amount of the outstanding Second Lien Anagram Notes or issuing additional Second Lien Anagram Notes, 
as the case may be; and (ii) a rate of 5.00% per annum payable by increasing the principal amount of the outstanding 
Second Lien Anagram Notes or issuing additional Second Lien Anagram Notes, as the case may be, in each case 
payable semi-annually in arrears on February 15 and August 15 of each year, commencing February 15, 2021; 
provided, however, that on August 15, 2025, interest will be required to be paid by increasing the principal amount 
of the Second Lien Anagram Notes or issuing the principal amount of the Second Lien Anagram Notes or issuing 
additional Second Lien Anagram Notes. On February 15, 2026, the Anagram Issuers will prepay in cash a portion of 
the Second Lien Anagram Notes then outstanding in an amount necessary such that the Second Lien Anagram Notes 
are not treated as “applicable high yield discount obligations” within the meaning of Section 163(i) of the Internal 
Revenue Code of 1986, as amended. The Second Lien Anagram Notes are senior secured obligations of the 
Anagram Issuers and are pari passu in right of payment with all of the Anagram Issuers’ other senior indebtedness. 
The Second Lien Anagram Notes are secured by a second priority lien on the Anagram Collateral. Such security 
interests are junior to the security interests in such assets that secure the First Lien Anagram Notes. 

The Company evaluated the refinancing transaction in accordance with ASC 470-60 Troubled Debt 
Restructuring. The exchange of the 2023 Notes and 2026 Notes for the First Lien Party City Notes, Second Lien 
Anagram Notes and shares of Company Common Stock, as well as the concurrent purchase by the participants in the 
exchange of First Lien Anagram Notes represents a troubled debt restructuring (“TDR”). As the future undiscounted 
cash flows of the restructured debt were less than the net carrying value of the Existing Notes (including accrued 
interest and unamortized discount) adjusted for Common Stock issued to the  participants in the exchange and such 
participants’ purchase of and lenders’ participation in the First Lien Anagram Notes, the Company recognized a gain 
of $273,149 which reflects $18,902 of third-party fees incurred, and $27,007 of Common Stock issued in the 
exchange.  The Company received $39,544 of cash from the participants in the exchange related to $44,500 of 
principal amount of First Lien Anagram Notes with an undiscounted value of $82,160, which includes interest 
expense. Interest expense is not currently recognized for this portion of the restructured debt.  

96 

Another portion of the restructured debt related to one holder of Existing Notes did not result in gain 

recognition as the undiscounted cash flows of the restructured debt was higher than the carrying value of the existing 
debt.  The carrying amount of this portion of the restructured debt is $32,328 and the interest expense will be 
recognized prospectively at a 3.5% effective interest rate.  Amounts attributed to purchasers of the First Lien 
Anagram Notes who were not participants in the exchange (principal balance of $50,500) are recognized at 
consideration received less allocated transaction costs (netting to $45,678) and the effective interest method will be 
used to recognize interest expense prospectively. 

Finance Lease Obligations  

Additionally, the Company has entered into various finance leases for building, machinery and equipment. At 

December 31, 2020 and December 31, 2019 the balances of such leases were $13,983 and $14,990, respectively.  

Other 

Subject to certain exceptions, PCHI may not make certain payments, including the payment of dividends to its 

shareholders (“restricted payments”), unless certain conditions are met under the terms of the indentures governing 
the senior notes, the ABL Facility and the Term Loan Credit Agreement. As of December 31, 2020, the most 
restrictive of these conditions existed in the Term Loan Credit Agreement, which limited restricted payments based 
on PCHI’s consolidated net income and leverage ratios. PCHI’s parent companies, PC Intermediate, PC Nextco and 
Party City Holdco, have no assets or operations other than their investments in their subsidiaries and income from 
those subsidiaries.  

At December 31, 2020, maturities of long-term obligations consisted of the following: 

2021 
2022 
2023 
2024 
2025 
Thereafter 
Long-term obligations 

Long-Term 
Debt Obligations    
  $ 

Finance Lease 
Obligations     

Totals 

12,492    $ 
681,728      
22,924      
—      
359,076      
259,286      
1,335,506    $ 

13,576  
1,084    $ 
683,115  
1,387      
23,355  
431      
387  
387      
359,441  
365      
10,330      
269,616  
13,983    $ 1,349,489   

  $ 

Note 13 — Capital Stock  

At December 31, 2020, the Company’s authorized capital stock consisted of 300,000,000 shares of $0.01 par 

value common stock and 15,000,000 shares of $0.01 par value preferred stock.  

97 

 
 
  
  
 
    
    
    
    
    
 
The changes in common shares outstanding during the three years ended December 31, 2018, December 31, 

2019, and December 31, 2020 were as follows:  

Common Shares Outstanding at December 31, 2017 
Issuance of restricted shares 
Treasury stock purchases 
Issuance of shares to directors 
Exercise of stock options 
Common Shares Outstanding at December 31, 2018 
Issuance of restricted stock and restricted stock units 
Treasury stock purchases 
Vesting of restricted stock and restricted stock units 
Exercise of stock options 
Common Shares Outstanding at December 31, 2019 
Issuance of stock as part of debt refinancing 
Issuance of shares to directors 
Treasury stock purchases 
Vesting of restricted stock and restricted stock units 
Exercise of stock options 
Common Shares Outstanding at December 31, 2020 

   96,380,102   
589,736   
   (3,785,658 ) 
13,249   
425,505   
   93,622,934   
564,729   
(15,679 ) 
74,292   
215,300   
   94,461,576   
   15,942,551   
81,843   
(21,685 ) 
203,328   
114,000   
  110,781,613   

During the year ended December 31, 2020, the Company purchased 21,685 treasury shares for $96 from its 
employees to cover federal and state and other tax withholdings associated with the vesting of restricted stock and 
restricted stock units. During the year ended December 31, 2019, the Company purchased 15,679 treasury shares for 
$156 from its employees to cover federal and state and other tax withholdings associated with the vesting of 
restricted stock and restricted stock units. Additionally, during the year ended December 31, 2018, the Company 
acquired 3,785,658 treasury shares for $40,197. The shares are included in “common stock held in treasury” in the 
Company’s consolidated balance sheet. 

Note 14 — Other Expense, net  

Fiscal Year Ended December 31, 
2019 

2020 

2018 

Other expense, net consists of the following: 

Undistributed loss (income) in equity method 
investments 
Foreign currency (gain) losses 
Debt refinancings (see Note 12) 
Corporate development expenses 
(Gain) on sale of Canada retail assets 
Sale of ownership interest in Punchbowl (see Note 21) 
Loss on sale of assets 
Other, net 
Other expense, net 

  $ 

  $ 

333     $ 
(1,058 )     
—       
2,185       
—       
—       
95       
2,160       
3,715     $ 

(472 )   $ 
421       
36       
2,472       
(2,873 )     
2,169       
—       
118       
1,871     $ 

(369 ) 
24   
6,237   
4,387   
—   
—   
—   
703   
10,982   

Note 15 — Employee Benefit Plans  

Certain subsidiaries of the Company maintain defined contribution plans for eligible employees. The plans 

require the subsidiaries to match from approximately 11% to 100% of voluntary employee contributions to the 
plans, not to exceed a maximum amount of the employee’s annual salary, ranging from 5% to 6%. Expense for the 
plans for the years ended December 31, 2020, December 31, 2019, and December 31, 2018 totaled $8,615, $7,944, 
and $6,454, respectively.  

98 

 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
    
    
  
    
       
       
   
    
    
    
    
    
    
    
 
Note 16 — Equity Incentive Plans  

Party City Holdco has adopted the Amended and Restated 2012 Omnibus Equity Incentive Plan (the “2012 

Plan”) under which it can grant incentive awards in the form of stock appreciation rights, restricted stock, restricted 
stock units and common stock options to certain directors, officers, employees and consultants of Party City Holdco 
and its affiliates. A committee of Party City Holdco’s Board of Directors, or the Board itself in the absence of a 
committee, is authorized to make grants and various other decisions under the 2012 Plan. The maximum number of 
shares reserved under the 2012 Plan is 15,316,000 shares.  

Time-based options  

Party City Holdco grants time-based options to key eligible employees and outside directors. In conjunction 

with the options, the Company recorded compensation expense of $796, $1,319, and $1,744 during the years ended 
December 31, 2020, December 31, 2019, and December 31, 2018, respectively.  

The fair value of time-based options granted during the year ended December 31, 2020 was estimated on the 

grant date using a Black-Scholes option valuation model based on the assumptions in the following table:  

Expected dividend rate 
Risk-free interest rate 
Volatility 
Expected option term 

—% 

  0.2% to 2.44% 
 29.06% to 135.74%  
 1.8 years — 5 years   

As Party City Holdco’s stock only recently started trading publicly, the Company determined volatility based 
on the average historical volatility of guideline companies. Additionally, as there is not sufficient historical exercise 
data to provide a reasonable basis for determining the expected terms of the options, the Company estimated such 
expected terms based on the assumption that options will be exercised at the mid-point of the vesting of the options 
and the completion of the contractual lives of such options.  

The Company has based its estimated forfeiture rate on historical forfeitures for time-based options as the 

number of options given to each of the various levels of management is principally consistent with historical grants 
and forfeitures are expected to be materially consistent with past experience.  

The Company’s time-based options principally vest 20% on each anniversary date. The Company records 

compensation expense for such options on a straight-line basis. As of December 31, 2020, there was $849 of 
unrecognized compensation cost, which will be recognized over a weighted-average period of approximately 
30 months.  

Performance-based options  

During 2013, Party City Holdco granted performance-based stock options to key employees and independent 
directors. For those performance-based options, vesting was contingent on Thomas H. Lee Partners, L.P. (“THL”) 
achieving specified investment returns when it sold its entire ownership stake in Party City Holdco. In June 2020, 
THL distributed its remaining shares. At the time of the THL distribution, there were 2,539,600 performance options 
outstanding with an average grant date fair value of $3.09. None of the performance-based options vested as the 
specified investment returns were not attained. The Company recorded compensation expense of $7,847 for the year 
ended December 31, 20202020  

As Party City Holdco’s stock was not publicly traded when the performance-based options were granted, the 

Company determined volatility based on the average historical volatility of guideline companies.  

99 

 
 
 
 
 
 
 
The following table summarizes the changes in outstanding stock options for the years ended December 31, 

2018, December 31, 2019, and December 31, 2020.  

Outstanding at December 31, 2017 
Granted 
Exercised 
Forfeited 
Outstanding at December 31, 2018 
Granted 
Exercised 
Forfeited 
Outstanding at December 31, 2019 
Granted 
Exercised 
Forfeited 
Outstanding at December 31, 2020 
Exercisable at December 31, 2020 
Expected to vest at December 31, 2020 
   (excluding performance-based options) 

Average Fair 
Value of 
Time-Based 
Options at 
Grant Date      

Aggregate 
Intrinsic 
Value 

Weighted 
Average 
Remaining 
Contractual 
Term 
(Years)    

Average 
Exercise 
Price 

14.63       
5.33       
7.84       
9.39       
6.43       
5.33       
13.00       
8.95       
3.67       
5.04       
5.99       
7.63       
10.49       

4.98       

2.16       

4,089       

5.2   

        41,784       

4.4   

5.04       

        (41,545 )     
        (28,698 )     

3.3   
3.8   

   Options 
     8,024,761       
     187,080     $ 
     (425,505 )     
     (859,162 )     
     6,927,174       
     337,000       
     (215,300 )     
     (730,157 )     
     6,318,717       
     300,000       
     (114,000 )     
    (3,216,984 )     
     3,287,733       
     2,952,075       

     329,411     $ 

8.40       

     $ 

(2,346 )     

7.7   

The intrinsic value of options exercised was $332, $1,254 and $3,351 for the years ended December 31, 
2020, December 31, 2019, and December 31, 2018, respectively. The fair value of options vested was $254, $2,118, 
and $2,819, during the years ended December 31, 2020, December 31, 2019, and December 31, 2018, respectively. 

Restricted stock and Restricted Stock Units  

During 2018, the Company started granting restricted stock and restricted stock units to certain executives, 

senior leaders and the Company’s independent directors. To the extent that the awards vest, the participants receive 
shares of the Company’s stock.  

Of the awards that were granted, 358,506 awards vest solely based on service conditions. To the extent that 

such awards vest, one share of stock is issued for each award.  

Additionally, the Company granted awards which vest if certain cash flow and earnings per share targets are 

met. Depending on the achievement of such targets, a maximum of 2,834,390 shares could be issued due to such 
awards.  

The service-based awards vested 1/3 on January 1, 2019 and will vest 1/3 each on January 1, 2020 and 
January 1, 2021. During the years ended December 31, 2020 and December 31, 2019, the Company recorded $2,071 
and $2,033 of compensation expense related to the service-based awards, respectively.  

The performance-based awards vest if certain cash flow and earnings per share targets are met for the three-

year period from January 1, 2018 to December 31, 2020. The Company recognizes compensation expense for such 
awards if it is probable that the performance conditions will be achieved. Based on the Company’s results for the 
year ended December 31, 2019 and December 31, 2018 and its projections for the year ending December 31, 2020, 
as of December 31, 2019 the Company concluded that it was not probable that such performance conditions will be 
met and, therefore, the Company did not record any compensation expense for the awards during the years ended 
December 31, 2019 and December 31, 2018.  

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The Company has based its estimated forfeiture rate for the restricted stock units and restricted stock on 
historical forfeitures for the Company’s time-based stock options as the number of awards given to each of the 
various levels of management is principally consistent with historical stock option grants and forfeitures are 
expected to be materially consistent with past experience.  

As of December 31, 2020 and December 31, 2019, there were $1,491 and $2,158 of unrecognized 

compensation cost for the service-based awards, respectively.  

Performance-based restricted stock units (PRSUs) 

On July 18, 2020, 6,448,276 performance-based restricted stock units ("PRSUs") and Restricted Cash awards 

were granted to certain executive officers and other employees. The performance period is three years from the grant 
date. The PRSUs and Restricted Cash become earned in a given period if the volume weighted average of the fair 
market value per share of the Common Stock meets or exceeds $2.50, $5.00, $7.50, and $10.00, respectively, for a 
period of not less than 90 consecutive trading days on the New York Stock Exchange and are subject to up to 2 
years service-vesting after the achievement of these thresholds. The PRSUs and Restricted Cash awards are 
measured at fair value based on Monte Carlo simulation models, based on the assumptions in the table below. The 
PRSUs will be settled in Party City common stock and are accounted for as equity awards and the Restricted Cash 
will be settled in cash and are accounted for as liability awards. 

Expected dividend rate 
Risk-free interest rate 
Volatility 
Weighted average grant date fair value 

—% 
0.30% to 0.32% 
106.31% to 140.02% 
1.02 

   $ 

At December 31, 2020, there was $6,196 of total unrecognized compensation cost related to unvested PRSUs, 

which is expected to be recognized over 3.0 years.  

During the year ended December 31, 2020, the Company recorded $1,460 of compensation expense related to 

these awards. 

Note 17 — Income Taxes  

As outlined in Note 12 — Long-Term Obligations, on July 30, 2020, the Company and certain of its direct or 

indirect subsidiaries, completed certain refinancing transactions and as a result a substantial amount of the 
Company’s debt was extinguished. Absent an exception, a debtor recognizes cancellation of indebtedness income 
(CODI) upon discharge of its outstanding indebtedness for an amount of consideration that is less than its adjusted 
issue price.  Since the Company was considered insolvent for tax purposes immediately before the exchange, CODI 
can be excluded from taxable income to the extent that the Company’s liabilities exceeded the fair market value of 
its gross assets at the date of the exchange.  However, the Company must reduce certain of its tax attributes by the 
amount of any CODI excluded from taxable income, as limited by Section 1017(b)(2) of the Internal Revenue Code 
of 1986, as amended.  The actual reduction in tax attributes occurs after the determination of tax for the year of the 
debt discharge and takes effect on the first day of the Company's tax year subsequent to the date of the refinancing 
transactions, or January 1, 2021.  As a result of the refinancing transactions, the Company realized CODI of 
$552,671, of which $500,989 was excluded from taxable income because of the insolvency exception. After 
application of the Section 1017(b)(2) limitation, the Company reduced its tax attributes and related deferred taxes by 
$217,532 ($47,663, tax effected), with the balance of $283,457 ($59,526, tax effected), treated as a permanent 
difference.  The Company  also has reduced its net operating loss carryforward by $525, and its foreign tax credit 
carryforward by $4,101. 

101 

 
 
  
  
  
  
  
  
  
 
A summary of domestic and foreign income before income taxes follows:  

Domestic 
Foreign 
Total 

2020 

Fiscal Year Ended December 31, 
2019 
  $  (542,046 )   $  (572,287 )   $  132,482   
29,115   
     (143,064 )     
  $  (685,110 )   $  (534,163 )   $  161,597   

38,124       

2018 

The income tax expense (benefit) consisted of the following:  

Fiscal Year Ended December 31, 
2019 

2018 

2020 

Current: 

Federal 
State 
Foreign 

Total current expense 

Deferred: 

Federal 
State 
Foreign 

Total deferred (benefit) expense 

Income tax (benefit) expense 

  $  (61,528 )   $  28,908     $  20,609   
5,726   
7,870   
34,205   

(1,639 )     
1,599       
(61,568 )     

4,613       
12,540       
46,061       

(70,440 )     
(19,252 )     
(5,393 )     
(95,085 )     
  $  (156,653 )   $ 

(37,166 )     
(11,207 )     
1,007       
(47,366 )     

6,194   
(880 ) 
(741 ) 
4,573   
(1,305 )   $  38,778   

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of 

assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  

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Deferred income tax assets and liabilities consisted of the following:  

Deferred income tax assets: 

Inventory reserves and capitalization 
Allowance for doubtful accounts 
Accrued liabilities 
Equity based compensation 
Federal tax loss carryforwards 
State tax loss carryforwards 
Foreign tax loss carryforwards 
Foreign tax credit carryforwards 
Debt Exchange basis difference 
Section 163(j) Interest Limitation 
Lease Liabilities 
Outside basis differences in foreign subsidiaries 
(APB 23) 
Capitalized refinancing and other costs 
Other 

Deferred income tax assets before valuation 
   allowances 

Less: valuation allowances 

Deferred income tax assets, net 

Deferred income tax liabilities: 

Depreciation 
Trade Name 
Amortization of goodwill and other assets 
Loss Recapture and other differences 
Foreign earnings expected to be repatriated 
Lease Right of Use Assets 
Other 

Deferred income tax liabilities 

December 31, 

2020 

2019 

  $ 

8,659   
9,199     $ 
1,194   
2,020       
8,391   
16,798       
3,998   
4,437       
525   
—       
2,703   
9,610       
15,874   
2,839       
5,397   
—       
—   
58,270       
9,134   
—       
     199,585        224,966   

12,800       
4,216       
3,922       

—   
3,816   
2,231   

     323,696        286,888   
(24,623 ) 
  $  309,965     $  262,265   

(13,731 )     

  $ 

45,984     $ 
21,211   
98,817        135,751   
19,927   
11,654       
—   
10,962       
1,177   
1,072       
     166,617        208,772   
1,488   
  $  344,387     $  388,326   

9,281       

The Company nets all of its deferred income tax assets and liabilities on a jurisdictional basis and classifies 
them as noncurrent on the balance sheet. In the Company’s December 31, 2020 consolidated balance sheet, $283 
was included in “other assets, net” and $34,705 was included in deferred income tax liabilities. In addition, $2,628 
of net deferred income tax assets are included in “Assets held for sale”. In the Company’s December 31, 2019 
consolidated balance sheet, $20 was included in “other assets, net” and $126,081 was included in deferred income 
tax liabilities. 

Management assesses the available positive and negative evidence to estimate if sufficient taxable income will 

be generated to realize existing deferred tax assets. On the basis of this evaluation, a valuation allowance was 
recorded to reduce the total deferred tax assets to an amount that will, more-likely-than-not, be realized in the future. 
The change in the valuation allowance primarily relates to increases for carryforwards of foreign and state net 
operating losses, offset by the reclass of amounts related to entities included in “Assets held for sale,” and foreign 
tax credits which expired or were reduced by the tax attributes reduction mentioned above. 

As of December 31, 2020, the Company had foreign tax-effected net operating loss carryforwards in Canada 
of $284, which have a 20 year carryforward, and Mexico of $2,555, which begin to expire in 2024. In addition,  the 
U.S. state net operating loss carryforwards begin to expire in 2022, with the majority expiring in 15 to 20 years. 

103 

 
 
 
  
  
  
  
  
    
  
    
       
   
    
    
    
    
    
    
    
    
    
    
    
    
    
    
       
   
    
    
    
    
    
 
The difference between the Company’s effective income tax rate and the U.S. statutory income tax rate is as 

follows:  

Tax provision at U.S. statutory income tax rate 
State income tax, net of federal income tax 
Valuation allowances 
GILTI and Foreign-Derived Intangible Income 
Foreign earnings 
U.S. — foreign rate differential 
CARES Act: 5-year NOL carryback 
Debt exchange – cancellation of debt 
Outside basis differences 
Effect of the Act on Federal deferred income tax 
assets and liabilities 
Goodwill Impairment 
Uncertain tax positions 
Other 
Effective income tax rate 

Fiscal Year Ended December 31, 
2019 
21.0   %     

2020 
21.0   %     

2018 
21.0   % 
2.4   
0.6   
1.1   
0.2   
0.4   
—   
—   
—   

1.0   
(0.4 ) 
(0.6 ) 
(1.5 ) 
(0.6 ) 
—   
—   
—   

—   
(17.9 ) 
(0.7 ) 
(0.1 ) 
0.2   %     

(1.3 ) 
—   
—   
(0.4 ) 
24.0   % 

2.4   
(2.7 ) 
—   
1.3   
0.4   
2.9   
8.7   
0.3   

—   
(10.3 ) 
(1.4 ) 
0.3   

22.9   %     

CARES Act: On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act (“the 

CARES Act”) was signed into law providing economic relief to companies impacted by the COVID-19 pandemic. 
One of the provisions of the CARES Act is the 5-year net operating loss carryback, which allows the Company to 
carry back its 2020 net operating loss to prior years when the federal statutory rate was 35%, thus resulting in the 
2.9% effective rate benefit above. 

Cancellation of Debt:  As mentioned above, the Company and certain of its direct or indirect subsidiaries, 

completed certain refinancing transactions and as a result a substantial amount of the Company’s debt was 
extinguished.  $59,526 of the cancellation of debt income was excluded from income, which resulted in a tax benefit 
of 8.7% on the effective tax rate. 

Goodwill Impairment: During the third and fourth quarters of 2019, and the first quarter of 2020, the 
Company recognized non-cash goodwill impairment charges totaling $556,056 and $401,436, respectively.  No tax 
benefit was recognized on $455,689 of the 2019 charge and $336,238 of the 2020 charge, resulting in unfavorable 
impacts to the income tax rate of 17.9% and 10.3%, respectively. 

Other differences between the effective income tax rate and the federal statutory income tax rate are composed 
primarily of reserves for unrecognized tax benefits, non-deductible meals and entertainment expenses, compensation 
related items, and the Work Opportunity Tax Credit. 

Transition Tax on Unremitted Foreign Earnings: The Tax Cuts and Jobs Act of 2017 (the “Act”) significantly 
changed U.S. tax law, including lowering the U.S. corporate income tax rate from 35% to 21%, effective January 1, 
2018, and implementing a one-time “deemed repatriation” tax on unremitted earnings accumulated in non-U.S. 
jurisdictions since 1986 (the “Transition Tax”).  At December 31, 2020, $4,205 of the Transition Tax remains 
unpaid and is recorded in “Other long-term liabilities” in the Company’s consolidated balance sheet. The Company 
has elected to pay the Transition Tax over eight annual installments without interest. 

104 

 
 
  
  
  
  
  
  
    
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
     
     
 
    
 
The following table summarizes the activity related to the Company’s gross unrecognized tax benefits:  

Fiscal Year Ended December 31, 
2019 

2018 

2020 

Balance at beginning of year 

Increases related to current period tax positions 
Increases (decreases) related to prior period tax 
positions 
Decreases related to settlements 
Decreases related to lapsing of statutes of 
   limitations 
Balance at end of year 

  $ 

4,891     $ 
8,186       

1,320     $ 
652       

1,061       
—       

3,030       
—       

855   
40   

495   
—   

(248 )     
  $  13,890     $ 

(111 )     
4,891     $ 

(70 ) 
1,320   

The Company’s total unrecognized tax benefits that, if recognized, would impact the Company’s effective tax 

rate were $5,790 and $4,891 at December 31, 2020 and 2019, respectively.   

The Company recognizes accrued interest and penalties related to unrecognized tax benefits in income tax 

expense. The Company has accrued $949 and $618 for the potential payment of interest and penalties at 
December 31, 2020 and 2019, respectively. Such amounts are not included in the table above.  

The IRS is currently conducting an examination of the year ended December 31, 2015. For U.S. state income 

tax purposes, tax years 2016-2020 generally remain open; whereas for non-U.S. income tax purposes, tax years 2015 
- 2020 generally remain open. 

Note 18 — Commitments, Contingencies and Related Party Transactions  

Litigation  

The Company is a party to certain claims and litigation in the ordinary course of business. The Company does 

not believe that any of these proceedings will result, individually or in the aggregate, in a material adverse effect 
upon its financial condition or future results of operations. 

Product Royalty Agreements  

The Company has entered into product royalty agreements, with various licensors of copyrighted and 
trademarked characters and designs, which are used on the Company’s products, which require royalty payments 
based on sales of the Company’s products, and, in some cases, include annual minimum royalties.  

At December 31, 2020, the Company’s commitment to pay future minimum product royalties was as follows:  

2021 
2022 
2023 
Thereafter 

Future Minimum 
Royalty 
Payments 

 $ 

 $ 

35,105  
13,118  
1,445  
—  
49,668   

Product royalty expense for the years ended December 31, 2020, December 31, 2019, and December 31, 2018 

was $33,331, $48,170, and $51,002, respectively.  

105 

 
 
  
  
  
  
  
    
    
  
    
    
    
    
 
 
  
 
 
   
   
   
  
 
Related Party Transactions  

In the normal course of business, the Company buys and sells party goods from/to certain equity method 

investees. Such activity is immaterial to the Company’s consolidated financial statements.  

Note 19 — Segment Information  

Industry Segments  

The Company has two identifiable business segments. The Wholesale segment designs, manufactures, 

contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic and latex 
balloons, Halloween and other costumes, accessories, novelties and stationery throughout the world. The Retail 
segment operates specialty retail party supply stores in the United States, principally under the names Party City and 
Halloween City, and it operates e-commerce websites, principally through the domain name PartyCity.com.  

The Company’s industry segment data for the years ended December 31, 2020, December 31, 2019, and 

December 31, 2018 are as follows:  

   Wholesale 

Retail 

    Consolidated   

Year Ended December 31, 2020 
Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Eliminations 

Net revenues 

(Loss) from operations 
Interest expense, net 
Other expense, net 
Gain on debt refinancing 

Loss before income taxes 
Depreciation and amortization 
Capital expenditures 
Total assets 

Year Ended December 31, 2019 
Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Eliminations 

Net revenues 

Income from operations 
Interest expense, net 
Other expense, net 

Income before income taxes 

Depreciation and amortization 
Capital expenditures 
Total assets 

106 

—       

7,246       

  $  940,228     $ 1,375,079     $ 2,315,307   
7,246   
     940,228       1,382,325       2,322,553   
     (471,863 )     
—        (471,863 ) 
     468,365       1,382,325       1,850,690   
  $  (303,663 )   $  (573,838 )   $  (877,501 ) 
77,043   
3,715   
        (273,149 ) 
        (685,110 ) 
76,506   
(51,128 ) 
  $ 1,123,322     $ 1,683,133     $ 2,806,455   

25,813       
(22,206 )     

50,693       
(28,922 )     

   Wholesale 

Retail 

    Consolidated   

—       

9,279       

  $ 1,240,026     $ 1,742,136     $ 2,982,162   
9,279   
    1,240,026       1,751,415       2,991,441   
     (642,652 )     
—        (642,652 ) 
  $  597,374     $ 1,751,415     $ 2,348,789   
4,152     $  (421,545 )   $  (417,393 ) 
  $ 
        114,899   
1,871   
     $  (534,163 ) 
81,116   
  $ 
  $ 
61,733   
  $ 1,912,522     $ 1,682,797     $ 3,595,319   

27,845     $ 
29,480     $ 

53,271     $ 
32,253     $ 

 
 
  
    
    
       
       
   
    
       
       
   
    
    
       
       
    
       
       
    
       
    
       
    
    
 
 
  
    
    
       
       
   
    
       
       
   
    
    
       
    
       
       
    
       
Year Ended December 31, 2018 
Revenues: 

Net sales 
Royalties and franchise fees 

Total revenues 

Eliminations 

Net revenues 

Income from operations 
Interest expense, net 
Other expense, net 

Income before income taxes 

Depreciation and amortization 
Capital expenditures 

   Wholesale 

Retail 

    Consolidated   

—       

11,073      

  $ 1,325,490     $ 1,802,834    $ 3,128,324   
11,073   
    1,325,490       1,813,907      3,139,397   
     (711,882 )     
—       (711,882 ) 
  $  613,608     $ 1,813,907    $ 2,427,515   
45,180     $  233,105    $  278,285   
  $ 
       105,706   
10,982   
    $  161,597   
78,575   
85,661   

28,368     $ 
33,890     $ 

50,207    $ 
51,771    $ 

  $ 
  $ 

Geographic Regions  

Export sales of metallic balloons of $19,847, $22,728, and $23,567 during the years ended December 31, 
2020, December 31, 2019, and December 31, 2018, respectively, are included in domestic sales to unaffiliated 
customers below. Intercompany sales between geographic areas primarily consist of sales of finished goods and are 
generally made at cost plus a share of operating profit.  

The Company’s geographic area data follows:  

  Domestic 

Foreign 

     Eliminations       Consolidated    

Year Ended December 31, 2020 
Revenues: 

Net sales to unaffiliated customers 
Net sales between geographic areas 
Net sales 
Royalties and franchise fees 

Total revenues 

(Loss) from operations 
Interest expense, net 
Other expense, net/(Gain) on debt refinancing    

(Loss) before income taxes 
Depreciation and amortization 
Total long-lived assets (excluding goodwill, 
trade names and other intangible assets, net)     $ 
Total assets 

 $ 

 $  1,574,048     $ 
167,945       
    1,741,993       
7,246       
 $  1,749,239     $ 
(644,338 )   $ 
 $ 

269,396     $ 
113,828       
383,224       
—       
383,224     $ 
14,189     $ 

—       

—     $  1,843,444   
(281,773 )     
—   
(281,773 )      1,843,444   
7,246   
(281,773 )   $  1,850,690   
(877,501 ) 
(247,352 )   $ 
77,043   
(269,434 ) 
(685,110 ) 
76,506   

     $ 
     $ 

70,586     $ 

5,920       

103,885     $ 
 $  2,518,490     $ 

24,746       
287,965     $ 

     $ 

128,631   
—     $  2,806,455   

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Year Ended December 31, 2019 
Revenues: 

Net sales to unaffiliated customers 
Net sales between geographic areas 
Net sales 
Royalties and franchise fees 

Total revenues 

Income from operations 
Interest expense, net 
Other expense, net 

Income before income taxes 

Depreciation and amortization 
Total long-lived assets (excluding goodwill, trade 
   names and other intangible assets, net) 
Total assets 

Year Ended December 31, 2018 
Revenues: 

Net sales to unaffiliated customers 
Net sales between geographic areas 
Net sales 
Royalties and franchise fees 

Total revenues 

Income from operations 
Interest expense, net 
Other income, net 

Income before income taxes 

Depreciation and amortization 

   Domestic 

     Foreign 

    Eliminations     Consolidated   

9,279       

  $ 1,968,319     $  371,191     $ 

57,117        86,811        (143,928 )     

—     $ 2,339,510   
—   
    2,025,436        458,002        (143,928 )     2,339,510   
9,279   
—       
  $ 2,034,715     $  458,002     $  (143,928 )   $ 2,348,789   
—     $  (417,393 ) 
  $  (412,225 )   $ 
        114,899   
1,871   
     $  (534,163 ) 
81,116   
     $ 

72,701     $ 

(5,168 )   $ 

8,415       

—       

  $ 

  $  224,692     $  26,156       
  $ 3,317,305     $  278,014     $ 

     $  250,848   
—     $ 3,595,319   

   Domestic 

     Foreign 

    Eliminations     Consolidated   

11,073       

  $ 2,015,899     $  400,543     $ 

65,416        110,185        (175,601 )     

—     $ 2,416,442   
—   
    2,081,315        510,728        (175,601 )     2,416,442   
11,073   
—       
  $ 2,092,388     $  510,728     $  (175,601 )   $ 2,427,515   
—     $  278,285   
  $  264,440     $  13,845     $ 
        105,706   
10,982   
     $  161,597   
78,575   
     $ 

70,011     $ 

8,564       

—       

  $ 

Note 20 — Quarterly Results (Unaudited)  

Despite a concentration of holidays in the fourth quarter of the year, as a result of the Company’s expansive 

product lines and customer base and increased promotional activities, the impact of seasonality on the quarterly 
results of the Company’s wholesale operations has been limited. However, due to Halloween and Christmas, the 
inventory balances of the Company’s wholesale operations are slightly higher during the third quarter than during 
the remainder of the year. Additionally, the promotional activities of the Company’s wholesale business, including 
special dating terms, particularly with respect to Halloween products sold to retailers and other distributors, result in 
slightly higher accounts receivable balances during the third quarter. The Company’s retail operations are subject to 
significant seasonal variations. Historically, the Company’s retail operations have realized a significant portion of 
their revenues, cash flow and net income in the fourth quarter of the year, principally due to Halloween sales in 
October and, to a lesser extent, year-end holiday sales.  

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The following table sets forth our historical revenues, gross profit, (loss) income from operations, net (loss) 

income, net (loss) income attributable to common shareholders of Party City Holdco Inc., and net (loss) income per 
share attributable to common shareholders of Party City Holdco Inc.—Basic and Diluted for each of the following 
quarters:  

2020 
Revenues: 
Net sales 
Royalties and franchise fees 
Gross profit 
(Loss) income from operations 
Net (loss) income 
Net (loss) income attributable to common 
   shareholders of Party City Holdco Inc. 
Net (loss) income per share attributable to 
   common shareholders of Party City Holdco 
   Inc.—Basic 
Net (loss) income per share attributable to 
   common shareholders of Party City Holdco 
   Inc.—Diluted 

For the Three Months Ended, 

   March 31,       June 30, 

    September 30,      December 31,   

1,582       

  $  412,461     $  253,646     $  532,053     $  645,284   
2,897   
167,421   
(112,238 ) 
(96,395 ) 

1,045       
     115,704        15,739       
    (611,370 )     (126,794 )     
    (541,668 )     (130,059 )     

1,722       
176,130       
(27,099 )     
239,665       

    (541,513 )     (130,015 )     

239,707       

(96,417 ) 

  $ 

(5.80 )   $ 

(1.39 )   $ 

2.25     $ 

(0.88 ) 

  $ 

(5.80 )   $ 

(1.39 )   $ 

2.24     $ 

(0.88 ) 

2019: 
Revenues: 
Net sales 
Royalties and franchise fees 
Gross profit 
(Loss) Income from operations 
Net (loss) income 
Net (loss) income attributable to common 
   shareholders of Party City Holdco Inc. 
Net (loss) income per share attributable to common 
   shareholders of Party City Holdco 
   Inc.—Basic 
Net (loss) income per share attributable to common 
   shareholders of Party City Holdco 
   Inc.—Diluted 

For the Three Months Ended, 

   March 31,       June 30, 

    September 30,     December 31,   

2,014      

  $  511,102    $  561,702     $  538,345    $  728,361   
3,190   
293,239   
(227,055 ) 
(268,829 ) 

2,189       
     172,060       208,646       
     (10,297 )     97,485       
     (30,289 )     48,005       

1,886      
164,932      
(277,526 )    
(281,745 )    

     (30,218 )     48,074       

(281,533 )    

(268,818 ) 

  $ 

(0.32 )  $ 

0.52     $ 

(3.02 )  $ 

(2.88 ) 

  $ 

(0.32 )  $ 

0.51     $ 

(3.02 )  $ 

(2.88 ) 

Note 21 — Fair Value Measurements  

The provisions of ASC Topic 820, “Fair Value Measurement”, define fair value as the exchange price that 
would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous 
market for the asset or liability in an orderly transaction between market participants at the measurement date. ASC 
Topic 820 established a three-level fair value hierarchy that prioritizes the inputs used to measure fair value. This 
hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. 
The three levels of inputs used to measure fair value are as follows:  

• 

• 

Level 1 — Quoted prices in active markets for identical assets or liabilities.  

Level 2 — Observable inputs other than quoted prices included in Level 1, such as quoted prices for 
similar assets and liabilities in active markets; quoted prices for identical or similar assets and 
liabilities in markets that are not active; or other inputs that are observable or can be corroborated by 
observable market data.  

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• 

Level 3 — Unobservable inputs that are supported by little or no market activity and that are 
significant to the fair value of the assets or liabilities. This includes certain pricing models, discounted 
cash flow methodologies and similar techniques that use significant unobservable inputs.  

During 2017, the Company acquired a 28% ownership interest in Punchbowl, Inc. (“Punchbowl”), a provider 

of digital greeting cards and digital invitations. At such time, the Company provided Punchbowl’s other investors 
with the ability to “put” their interest in Punchbowl to the Company at a future date. Additionally, at such time, the 
Company received the ability to “call” the interest of the other investors. During the twelve months ended December 
31, 2019, the option was terminated, and the Company wrote off its asset related to the call option and reversed its 
liability related to the put option. Prior to such time, the Company had been adjusting the put liability to fair value 
on a recurring basis. The liability represented a Level 3 fair value measurement as it was based on unobservable 
inputs. In November 2019, the Company sold its ownership interest in Punchbowl. The Company recorded a net 
charge of $2,169 in other expenses, net for the option termination and the sale of its ownership interest. 

During 2017, the Company and Ampology, a subsidiary of Trivergence, reached an agreement to form a new 
legal entity, Kazzam, LLC (“Kazzam”), for the purpose of designing, developing and launching an online exchange 
platform for party-related services. As part of Ampology’s compensation for designing, developing and launching 
the exchange platform, Ampology received an ownership interest in Kazzam. The interest had been recorded as 
redeemable securities in the mezzanine of the Company’s consolidated balance sheet as Ampology had the right to 
cause the Company to purchase the interest. The liability was adjusted to the greater of the current fair value or the 
original fair value at the time at which the ownership interest was issued (adjusted for any subsequent changes in the 
ownership interest percentage). On March 23, 2020, the Company agreed to purchase all of Ampology’s interest in 
Kazzam. Refer to Note 25 – Kazzam, LLC for further detail. As of December 31, 2019 and December 31, 2018 the 
original value was greater than the fair value, thus a table is not provided for December 31, 2019. In addition, the 
company has no material derivative assets and liabilities as of December 31, 2019 and no derivative assets and 
liabilities as of December 31, 2020. 

The majority of the Company’s non-financial instruments, which include goodwill, intangible assets, 

inventories and property, plant and equipment, are not required to be carried at fair value on a recurring basis. 
However, if certain triggering events occur (or at least annually for goodwill and indefinite-lived intangible assets), 
a non-financial instrument is required to be evaluated for impairment. If the Company determines that the non-
financial instrument is impaired, the Company would be required to write down the non-financial instrument to its 
fair value. See Note 3 – Store Impairment and Restructuring Charges and Note 4 – Goodwill for further detail. 

The carrying amounts for cash and cash equivalents, accounts receivable, prepaid expenses and other current 

assets, accounts payable, accrued expenses and other current liabilities approximated fair value at December 31, 
2020 because of the short-term maturities of the instruments and/or their variable rates of interest.  

The carrying amounts and fair values of borrowings under the Term Loan Credit Agreement and the senior 

notes as of December 31, 2020 are as follows:  

Senior secured term loan facility (“Term Loan 
   Credit Agreement”) 
6.125% Senior Notes — due 2023 
6.625% Senior Notes — due 2026 
First Lien Party City Notes 
First Lien Anagram Notes 
Second Lien Anagram Notes 

 Carrying Amount    Fair Value   

 $ 

694,220   $  643,021  
18,397  
22,924     
107,254     
80,441  
206,775      181,445  
152,301      172,862  
152,032      147,471   

110 

 
 
 
  
   
   
   
   
   
 
The fair values of the Term Loan Credit Agreement and the senior notes represent Level 2 fair value 
measurements as the debt instruments trade in inactive markets. The carrying amounts for other long-term debt 
approximated fair value at December 31, 2020 based on the discounted future cash flows of each instrument at rates 
currently offered for similar debt instruments of comparable maturity.  

Note 22 — Derivative Financial Instruments  

The Company is directly and indirectly affected by changes in certain market conditions. These changes in 

market conditions may adversely impact the Company’s financial performance and are referred to as market risks. 
The Company, when deemed appropriate, uses derivatives as a risk management tool to mitigate the potential 
impact of certain market risks. The primary market risks managed through the use of derivative financial 
instruments are interest rate risk and foreign currency exchange rate risk.  

Foreign Exchange Risk Management  

A portion of the Company’s cash flows is derived from transactions denominated in foreign currencies. In 

order to reduce the uncertainty of foreign exchange rate movements on transactions denominated in foreign 
currencies, including the British Pound Sterling, the Canadian Dollar, the Euro, the Malaysian Ringgit, the 
Australian Dollar, and the Mexican Peso, the Company enters into foreign exchange contracts with major 
international financial institutions. These forward contracts, which typically mature within one year, are designed to 
hedge anticipated foreign currency transactions, primarily inventory purchases and sales. For contracts that qualify 
for hedge accounting, the terms of the foreign exchange contracts are such that cash flows from the contracts should 
be highly effective in offsetting the expected cash flows from the underlying forecasted transactions.  

The foreign currency exchange contracts are reflected in the consolidated balance sheets at fair value. At 

December 31, 2020 and 2019, the Company had foreign currency exchange contracts that qualified for hedge 
accounting. No components of these agreements were excluded in the measurement of hedge effectiveness. As these 
hedges are 100% effective, there is no current impact on earnings due to hedge ineffectiveness. The Company 
anticipates that substantially all unrealized gains and losses in accumulated other comprehensive loss related to these 
foreign currency exchange contracts will be reclassified into earnings.  

The following table displays the fair values of the Company’s derivatives at December 31, 2020 and 

December 31, 2019:  

Derivative Assets 

Derivative Liabilities 

   December 31, 2020 

      December 31, 2019 

      December 31, 2020 

      December 31, 2019 

Balance 
Sheet 
Fair 
Line 
Value       
(a) PP   $  —     

Balance 
Sheet 
Fair 
Line 
Value       
(a) PP   $  —     

Balance 
Sheet 
Line 
(b) AE   $ 

Fair 
Value       
303     

Balance 
Sheet 
Fair 
Line 
Value   
(b) AE   $  —   

Foreign Exchange Contracts 

(a)  PP = Prepaid expenses and other current assets  

(b)  AE = Accrued expenses  

The following table displays the notional amounts of the Company’s derivatives at December 31, 2020 and 

December 31, 2019:  

Derivative Instrument 
Foreign Exchange Contracts 

December 31, 
2020 

December 31, 
2019 

  $ 

3,850    $ 

300   

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Note 23 — Changes in Accumulated Other Comprehensive Loss  

The changes in accumulated other comprehensive loss consisted of the following:  

Year Ended December 31, 2020 
Impact of 
Foreign 
Exchange 
Contracts, 
Net of Taxes      

Foreign 
Currency 

Total, Net of 
Taxes 

Adjustments      
  $ 

(37,434 )   $ 

1,700     $  (35,734 ) 

6,170       

(495 )     

5,675   

—       
6,170       
(31,264 )   $ 

143   
143       
(352 )     
5,818   
1,348     $  (29,916 ) 

  $ 

Year Ended December 31, 2019 
Impact of 
Foreign 
Exchange 
Contracts, 
Net of Taxes     

Foreign 
Currency 
Adjustments      
(50,056 )   $ 
  $ 

Total, Net 
of Taxes    
855     $  (49,201 ) 

5,725       

106       

5,831   

6,897       

739       

7,636   

12,622       
(37,434 )   $ 

  $ 

845       

13,467   
1,700     $  (35,734 ) 

Year Ended December 31, 2018 
Impact of 
Foreign 
Exchange 
Contracts, 
Net of Taxes      

Foreign 
Currency 
Adjustments      
(35,610 )   $ 
  $ 

Total, Net 
of Taxes    
(208 )   $  (35,818 ) 

(14,446 )     

1,432       

(13,014 ) 

—       

(369 )     

(369 ) 

(14,446 )     
(50,056 )   $ 

  $ 

1,063       

(13,383 ) 
855     $  (49,201 ) 

Balance at December 31, 2019 
Other comprehensive income (loss) before 
    reclassifications, net of income tax 
Amounts reclassified from accumulated other 
   comprehensive loss to the consolidated 
   statement of operations and comprehensive 
   income, net of income tax 
Net current-period other comprehensive income 
Balance at December 31, 2020 

Balance at December 31, 2018 
Other comprehensive (loss) income before 
   reclassifications, net of income tax 
Amounts reclassified from accumulated other 
   comprehensive loss to the consolidated 
   statement of operations and comprehensive 
   income, net of income tax 
Net current-period other comprehensive (loss) 
income 
Balance at December 31, 2019 

Balance at December 31, 2017 
Other comprehensive income (loss) before 
   reclassifications, net of income tax 
Amounts reclassified from accumulated other 
   comprehensive loss to the consolidated 
   statement of operations and comprehensive 
   income, net of income tax 
Net current-period other comprehensive income 
(loss) 
Balance at December 31, 2018 

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Note 24 — Revenue from Contracts with Customers  

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The 

pronouncement contains a five-step model which replaces most existing revenue recognition guidance. The 
Company adopted the standard on January 1, 2018 via a modified retrospective approach and recognized the 
cumulative effect of the adoption as an adjustment to January 1, 2018 retained earnings.  

Revenue Transactions — Retail  

Revenue from retail store operations is recognized at the point of sale as control of the product is transferred to 

the customer at such time. Retail e-commerce sales are recognized when the consumer receives the product as 
control transfers upon delivery. Due to its extensive history operating as the largest party goods retailer in North 
America, the Company has sufficient history with which to estimate future retail sales returns and it uses the 
expected value method to estimate such activity.  

The transaction price for the majority of the Company’s retail sales is based on either: 1) the item’s stated 
price or 2) the stated price adjusted for the impact of a coupon which can only be applied to such transaction. To the 
extent that the Company charges customers for freight costs on e-commerce sales, the Company records such 
amounts in revenue. The Company has chosen the pronouncement’s policy election which allows it to exclude all 
sales taxes and value-added taxes from revenue.  

Under the terms of its agreements with its franchisees, the Company provides both: 1) brand value (via 
significant advertising spend) and 2) support with respect to planograms, in exchange for a royalty fee that ranges 
from 4% to 6% of the franchisees’ sales. The Company records the royalty fees at the time that the franchisees’ sales 
are recorded. Additionally, although the Company anticipates that future franchise store openings will be limited, 
when a franchisee opens a new store, the Company receives and records a one-time fee which is earned by the 
Company for its assistance with site selection and development of the new location. Both the sales-based royalty fee 
and the one-time fee are recorded in royalties and franchise fees in the Company’s consolidated statement of 
operations and comprehensive (loss) income.  

Revenue Transactions — Wholesale  

For most of the Company’s wholesale sales, control transfers upon the Company’s shipment of the product. 

Wholesale sales returns are not significant as the Company generally only accepts the return of goods that were 
shipped to the customer in error or that were damaged when received by the customer. Additionally, due to its 
extensive history operating as a leading party goods wholesaler, the Company has sufficient history with which to 
estimate future sales returns.  

In most cases, the determination of the transaction price is fixed based on the contract and/or purchase order. 
To the extent that the Company charges customers for freight costs, the Company records such amounts in revenue. 
The Company has chosen the pronouncement’s policy election which allows it to exclude all sales taxes and value-
added taxes from revenue.  

The majority of the sales for the Company’s wholesale business are due within 30 to 120 days from the 
transfer of control of the product and substantially all of the sales are collected within a year from such transfer. For 
all transactions for which the Company expects to collect the transaction price within a year from the transfer of 
control, the Company applies one of the pronouncement’s practical expedients and does not adjust the consideration 
for the effects of a significant financing component.  

Judgments  

Although most of the Company’s revenue transactions consist of fixed transaction prices and the transfer of 

control at either the point of sale (for retail) or when the product is shipped (for wholesale), certain transactions 
involve a limited number of judgments. For transactions for which control transfers to the customer when the freight 
carrier delivers the product to the customer, the Company estimates the date of such receipt based on historical 
shipping times. Additionally, the Company utilizes historical data to estimate sales returns. Due to its extensive 
history operating as a leading party goods retailer, the Company has sufficient history with which to estimate such 
amounts.  

113 

 
Other Revenue Topics  

During the years ended December 31, 2020, December 31, 2019, and December 31, 2018, impairment losses 

recognized on receivables and contract assets arising from the Company’s contracts with customers were 
immaterial.  

As a significant portion of the Company’s revenue is either: 1) part of a contract with an original expected 

duration of one year or less, or 2) related to sales-based royalties promised in exchange for licenses of intellectual 
property, the Company has elected to apply the optional exemptions in paragraphs ASC 606-10-50-14 through 
ASC 606-10-50-14A.  

Additionally, the Company has elected to apply the practical expedient which allows companies to recognize 

the incremental costs of obtaining a contract as an expense if the amortization period of the asset that the entity 
otherwise would have recognized would have been one year or less.  

Disaggregation of Revenue  

The following table summarizes revenue from contracts with customers for the years ended December 31, 

2020, December 31, 2019, and December 31, 2018:  

Fiscal Year Ended December 31, 

2020 

2019 

2018 

Retail Net Sales: 

Party City Stores* 
Global E-commerce 
Temporary Stores 
Total Retail Net Sales 

Royalties and Franchise Fees 

Total Retail Revenue 
Wholesale Net Sales: 

Domestic 
International 

Total Wholesale Net Sales 
Total Consolidated Revenue 

7,645        

  $ 1,367,434      $ 1,529,043     $ 1,583,134   
—         162,490        154,481   
65,219   
50,603       
  $ 1,375,079      $ 1,742,136     $ 1,802,834   
11,073   
  $ 1,382,325      $ 1,751,415     $ 1,813,907   

7,246        

9,279       

  $  238,936      $  310,042     $  328,056   
     229,429         287,332        285,552   
  $  468,365      $  597,374     $  613,608   
  $ 1,850,690      $ 2,348,789     $ 2,427,515   

                      * 2020 sales represent in person and online sales of product in stores 

Financial Statement Impact of Adopting the Pronouncement  

All of the Company’s revenue is recognized from contracts with customers and, therefore, is subject to the 

pronouncement.  

The Company adopted the pronouncement using a modified retrospective approach and applied the guidance 
to all contracts as of January 1, 2018. On such date, the Company reduced its retained earnings by $78, reduced its 
accounts receivable by $141, increased its inventory by $11, reduced its accrued expenses by $26, increased its 
deferred tax asset by $28 and increased its income taxes payable by $2. The cumulative adjustment principally 
related to certain discounts within the Company’s wholesale business.  

Additionally, the adoption of the pronouncement impacted the Company’s financial statements for the year 

ended December 31, 2018 as it decreased pre-tax income by $22 during the period.  

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Note 25 — Kazzam, LLC  

During the first quarter of 2017, the Company and Ampology, a subsidiary of Trivergence, reached an 

agreement to form a new legal entity, Kazzam, LLC (“Kazzam”), for the purpose of designing, developing and 
launching an online exchange platform for party-related services.  

At December 31, 2019, although the Company owned 26% of Kazzam’s equity, Kazzam was a variable 

interest entity and the Company consolidated Kazzam into the Company’s financial statements. Further, the 
Company was funding all of Kazzam’s start-up activities via a loan to Kazzam and recorded its operating results in 
“development stage expenses” in the Company’s consolidated statement of operations and comprehensive (loss) 
income. Ampology’s ownership interest in Kazzam had been recorded in redeemable securities in the mezzanine of 
the Company’s consolidated balance sheet. 

In January 2020, the Company and Ampology terminated certain services agreements and warrants that 

Ampology had in the Company stock. The parties concurrently entered into an interim transition agreement for 
which expenses are recorded as development stage expenses. 

On March 23, 2020, the Company agreed to purchase Ampology’s interest in Kazzam in exchange for a three-

year royalty on net service revenue and a warrant to purchase up to 1,000,000 shares of the Company’s common 
stock. The acquisition of Ampology’s interest in Kazzam is an equity transaction and the difference between the fair 
value of the consideration transferred and the carrying value of Ampology’s interest in Kazzam is recorded within 
the consolidated statement of stockholders’ equity. 

Note 26 — Leases  

In February 2016, the FASB issued ASU 2016-02, “Leases”. The ASU requires that companies recognize 
assets and liabilities for the rights and obligations created by the companies’ leases. The update was effective for the 
Company during the first quarter of 2019. 

The FASB has provided companies with a transition option under which they can opt to continue to apply the 

legacy guidance, including its disclosure requirements, in the comparative periods presented in the year during 
which they adopt the new lease standard. Entities that elect the option only make annual disclosures for the 
comparative periods as legacy guidance does not require interim disclosures. The Company has elected this 
transition option.  

Practical Expedients/Policy Elections 

Under the new standard, companies may elect the following practical expedients, which must be elected as a 

package and applied consistently to all leases:  

1. An entity need not reassess whether any expired or existing contracts are or contain leases.  

2. An entity need not reassess the lease classification for any expired or existing leases.  

3. An entity need not reassess initial direct costs for any existing leases.  

The Company elected this package of practical expedients. 

Under the new standard, an entity may also elect a practical expedient to use hindsight in determining the 

lease term and in assessing impairment of the entity’s right-of-use assets.  The Company did not elect this practical 
expedient. 

Additionally, under the new standard, lessees can make an accounting policy election (by class of underlying 
asset to which the right of use relates) to apply accounting similar to legacy accounting to leases that meet the new 

115 

 
standard’s definition of a “short-term lease” (a lease that, at the commencement date, has a lease term of twelve 
months or less and does not include an option to purchase the underlying asset that the lessee is reasonably certain to 
exercise).  The Company has made this election for all classes of underlying assets. 

Further, the new standard provides a practical expedient that permits lessees to make an accounting policy 

election (by class of underlying asset) to account for each separate lease component of a contract and its associated 
non-lease components as a single lease component.  The Company has elected this expedient for all asset classes, 
with the exception of its real estate. 

Lease Population 

The Company’s lease portfolio is primarily comprised of real estate leases for its permanent Party City stores.  

The Company also leases manufacturing facilities, distribution facilities, warehouse space and office space.  
Additionally, the Company enters into short leases (generally less than four months) in order to operate its 
temporary stores.  Further, the Company enters into leases of equipment, copiers, printers and automobiles. 

Substantially all of the Company’s leases are operating leases.   

The Company’s finance leases are immaterial.  The right-of-use asset for the Company’s finance leases is 
included in Property, plant and equipment, net on the Company’s consolidated balance sheet.  The liabilities for the 
Company’s finance leases are included in Current portion of long-term obligations and Long-term obligations, 
excluding current portion, on the Company’s consolidated balance sheet. 

The Company’s sub-leases are also immaterial.    

Additionally, for most store leases, the Company pays variable taxes and insurance. 

Renewal Options 

Many of the Company’s store leases, and certain of the Company’s other leases, contain renewal options.  
However, the renewal periods are generally not included in the right-of-use assets and lease liabilities for such leases 
as exercise of the options is not reasonably certain. 

Discount Rates 

The Company is unable to determine the discount rates that are implicit in its operating leases.  Therefore, for 

such leases, the Company is utilizing its incremental borrowing rate. 

For leases that existed as of January 1, 2019, the Company determined the applicable incremental borrowing 

rates for such leases based on the remaining lease terms for the leases as of such date. 

Quantitative Disclosures 

During the years ended December 31, 2020 and 2019, the Company’s operating lease cost was $189,924and 

$204,466, respectively.  Such amount excludes impairment charges recorded in conjunction with the Company’s 
store optimization program (see Note 3 - Store Impairment and Restructuring Charges). 

The Company’s variable lease cost during the years ended December 31, 2019 and 2020 were $30,817 and 

$27,443. 

During the years ended December 31, 2020 and 2019, cash paid for amounts included in the measurement of 

operating lease liabilities was $140,699 and $ 197,574, respectively. 

116 

 
During the years ended December 31, 2020 and 2019, right-of-use assets obtained in exchange for new 

operating lease liabilities were $70,460 and $195,687, respectively.   

As of December 31, 2020 and 2019, the weighted-average remaining lease term for operating leases was six 

years and eight years, respectively, and the weighted-average discount rate for operating leases was 8.6% and 6.7%, 
respectively. 

As of December 31, 2020, the future cash flows for the Company’s operating leases were:  

2021 
2022 
2023 
2024 
2025 
Thereafter 
Total Undiscounted Cash Flows 
Less: Interest 
Total Operating Lease Liability 
Less: Current Operating Lease Liability 
Long-Term Operating Lease Liability 

   $ 

   $ 

Future Minimum 
Operating Lease 
Payments 

243,250   
171,066   
155,929   
128,406   
112,903   
336,348   
1,147,902   
(317,128 ) 
830,774   
(176,045 ) 
654,729   

Note 27 — Subsequent Events 

In February 2021, the Company’s wholly-owned subsidiary Party City Holdings Inc. (“PCHI”), issued 

$750 million aggregate principal amount of senior secured notes due 2026 (the “8.75 Senior Notes”). The Notes and 
the related Notes guarantees were issued in a private offering to persons reasonably believed to be qualified 
institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), and 
to non-U.S. persons in accordance with Regulation S under the Securities Act.  

The Company intends to use the net proceeds from the offering to repay all outstanding borrowings under 

our term loan facility maturing 2022, to pay related fees and expenses and for general corporate purposes, which 
may include debt repurchases. 

The Notes will be guaranteed by each restricted subsidiary that guarantees PCHI’s senior credit facilities. 
The Notes and related guarantees will be secured by a first priority lien on substantially all assets of the issuer and 
the guarantors, except for the collateral that secures the senior credit facilities on a first lien basis, with respect to 
which the Notes and related guarantees will be secured by a second priority lien. 

The Notes and the related Notes guarantees have not been registered under the Securities Act or any state 
securities laws. The Notes may not be offered or sold in the United States or to, or for the benefit of, U.S. persons 
absent registration under, or an applicable exemption from, the registration requirements of the Securities Act and 
applicable state securities laws. 

Concurrent with the issuance of the Notes, the Company also reduced its ABL Facility to a maximum of 

$475,000 and extended the maturity to 2026.  

Refer to Note 6 – Disposition of Assets and Assets and Liabilities Held for Sale regarding the Company’s 

sale of a substantial portion of its international operations.  

117 

 
 
  
  
  
     
     
     
     
     
     
     
     
     
 
SCHEDULE I—CONDENSED FINANCIAL INFORMATION OF REGISTRANT  
PARTY CITY HOLDCO INC.  

(Parent company only)  

CONDENSED BALANCE SHEETS  
(Dollars in thousands)  

ASSETS 
Other assets (principally investment in and amounts due from wholly- 
   owned subsidiaries) 

Total assets 

LIABILITIES, REDEEMABLE SECURITIES AND 
   STOCKHOLDERS’ EQUITY 

Total liabilities 
Redeemable securities 

Stockholders’ equity: 
Common stock (110,781,613 and 94,461,576 shares outstanding and 
122,061,711 and 121,662,540 shares issued at December 31, 2020 and 
December 31, 2019, respectively) 
Additional paid-in capital 
Retained (deficit) earnings 
Accumulated other comprehensive loss 

Total stockholders’ equity before common stock held in treasury 
Less: Common stock held in treasury, at cost (11,280,098 and 27,200,964 
shares at 
   December 31, 2020 and December 31, 2019, respectively) 

Total stockholders’ equity 
Total liabilities, redeemable securities and stockholders’ equity 

   $ 

December 31, 
2020 

December 31, 
2019 

   $ 
   $ 

   $ 

50,790      $ 
50,790      $ 

533,096   
533,096   

—      $ 
—        

—   
3,351   

1,373        
971,972        
(565,457 )      
(29,916 )      
377,972        

1,211   
928,573   
(37,219 ) 
(35,734 ) 
856,831   

(327,182 )      
50,790        
50,790      $ 

(327,086 ) 
529,745   
533,096   

See accompanying notes to these condensed financial statements.  

118 

 
 
  
  
    
  
     
        
   
       
         
  
     
     
        
   
     
     
     
     
     
     
     
 
 
 
PARTY CITY HOLDCO INC.  
(Parent company only) 

CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE (LOSS) INCOME  
(Dollars in thousands)  

Equity in net income of subsidiaries 

Net income 

Fiscal Year Ended December 31, 

2020 
(528,238 )    $ 
(528,238 )    $ 

2019 
(532,495 )    $ 
(532,495 )    $ 

2018 

122,850   
122,850   

   $ 
   $ 

Add: Net income attributable to redeemable securities 
holder 

Net income attributable to common shareholders of 
Party 
   City Holdco Inc. 

   $ 

Other comprehensive (loss) income, net 

Comprehensive income 

Comprehensive income attributable to redeemable 
securities 
   holder 

Comprehensive income attributable to common 
shareholders 
   of Party City Holdco Inc. 

—        

—        

409   

(528,238 )    $ 
5,818        
(522,420 )      

(532,495 )    $ 
13,467        
(519,028 )      

123,259   
(13,383 ) 
109,467   

—        

—        

409   

   $ 

(522,420 )    $ 

(519,028 )    $ 

109,876   

See accompanying notes to these condensed financial statements.  

119 

 
 
  
  
  
  
  
    
    
  
     
     
     
     
 
 
 
PARTY CITY HOLDCO INC.  
(Parent company only) 

CONDENSED STATEMENTS OF CASH FLOWS  
(Dollars in thousands)  

Fiscal Year Ended December 31, 

2020 

2019 

2018 

Cash flows provided by (used in) operating activities: 

Net income 

   $ 

(528,238 )    $ 

(532,495 )    $ 

122,850   

Adjustments to reconcile net income to net cash provided 
   by (used in) operating activities: 

Equity in net income of subsidiaries 
Change in due to/from affiliates 

Net cash (used in) provided by operating activities 
Cash flows (used in) provided by financing activities: 

Treasury stock purchases 
Exercise of stock options 
Net cash provided by (used in) financing activities 
Net change in cash and cash equivalents 
Cash and cash equivalents at beginning of period 
Cash and cash equivalents at end of period 

528,238        
(49 )      
(49 )      

532,495        
(989 )      
(989 )      

(122,850 ) 
37,928   
37,928   

(97 )      
146        
49        
—        
—        
—      $ 

(156 )      
1,145        
989        
—        
—        
—      $ 

(40,197 ) 
2,269   
(37,928 ) 
—   
—   
—   

   $ 

See accompanying notes to these condensed financial statements.  

120 

 
 
  
  
  
  
  
    
    
  
     
        
        
   
     
        
        
   
     
     
     
     
        
        
   
     
     
     
     
     
 
PARTY CITY HOLDCO INC. (Parent company only) 

NOTES TO CONDENSED FINANCIAL STATEMENTS  
(Dollars in thousands)  

Note 1 — Basis of presentation and description of registrant  

Party City Holdco Inc. (“Party City Holdco”) Schedule I, Condensed Financial Information of Registrant, 

provides all parent company information that is required to be presented in accordance with the SEC rules and 
regulations for financial statement schedules. The consolidated financial statements of Party City Holdco are 
included elsewhere. The parent-company financial statements should be read in conjunction with the consolidated 
financial statements and the notes thereto.  

Party City Holdco does not conduct any separate operations and acts only as a holding company. Its share of 
the net income of its unconsolidated subsidiaries is included in its statements of income using the equity method.  

Since all material stock requirements, dividends and guarantees of the registrant have been disclosed in the 

consolidated financial statements, the information is not required to be repeated in this schedule.  

Note 2 — Dividends from subsidiaries  

No cash dividends were paid to Party City Holdco by its subsidiaries during the years included in these 

financial statements.  

121 

 
SCHEDULE II  

PARTY CITY HOLDCO INC.  
VALUATION AND QUALIFYING ACCOUNTS  
The Years Ended December 31, 2018, December 31, 2019, and December 31, 2020  
(Dollars in thousands)  

Beginning 
Balance 

     Write-Offs 

Additions 

Ending 
Balance 

Allowance for Doubtful Accounts: 
For the year ended December 31, 2018 
For the year ended December 31, 2019 
For the year ended December 31, 2020 
Sales Returns and Allowances: 
For the year ended December 31, 2018 
For the year ended December 31, 2019 
For the year ended December 31, 2020 

   $ 

   $ 

2,971      $ 
2,933        
4,786        

480      $ 
741        
676        

1,251      $ 
470        
3,875        

86,727      $ 
83,474        
61,935        

1,213      $ 
2,323        
6,321        

86,988      $ 
83,409        
61,935        

2,933   
4,786   
7,232   

741   
676   
676   

122 

 
 
  
  
    
    
  
     
        
        
        
   
     
     
     
        
        
        
   
     
     
 
Item 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  

Not applicable.  

Item 9A. 

Controls and Procedures  

Evaluation of Disclosure Controls and Procedures  

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated 

the effectiveness of the design and operation of our disclosure controls and procedures as of December 31, 2020. 
The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act 
of 1934, as amended (the “Exchange Act”), means controls and other procedures of a company that are designed to 
ensure that information required to be disclosed by a company in the reports that it files or submits under the 
Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules 
and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to 
ensure that information required to be disclosed by a company in the reports that it files or submits under the 
Exchange Act is accumulated and communicated to the company’s management, including its principal executive 
and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions 
regarding required disclosure. Based on the evaluation of our disclosure controls and procedures as of December 31, 
2020, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure 
controls and procedures were effective at the reasonable assurance level.  

Management’s Annual Report on Internal Control Over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial 
reporting. Internal control over financial reporting is defined in Rules 13a-15(f) and 15d - 15(f) promulgated under 
the Exchange Act, as a process designed by, or under the supervision of a company’s chief executive officer and 
chief financial officer, or persons performing similar functions, and effected by a company’s board of directors, 
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles and includes those policies and procedures that:  

 

 

 

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions 
and dispositions of the assets of the company;  

provide reasonable assurance that transactions are recorded as necessary to permit preparation of the 
consolidated financial statements in accordance with generally accepted accounting principles, and that 
receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and  

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or 
disposition of the company’s assets that could have a material effect on the consolidated financial 
statements.  

In designing and evaluating our disclosure controls and procedures, we and our management recognize that 
any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of 
achieving the desired control objectives, and our management necessarily was required to apply its judgment in 
evaluating and implementing possible controls and procedures. Our disclosure controls and procedures are designed 
to provide reasonable assurance of achieving their stated objectives. We review on an ongoing basis and document 
our disclosure controls and procedures, and our internal control over financial reporting, and we may from time to 
time make changes in an effort to enhance their effectiveness and ensure that our systems evolve with our business.  

123 

 
Under the supervision of our Chief Executive Officer and Chief Financial Officer, management conducted an 
evaluation of our internal control over financial reporting based on the framework in Internal Control — Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Based 
on the evaluation performed, management concluded that its internal control over financial reporting, based on the 
COSO framework, was effective, at the reasonable assurance level, as of December 31, 2020. Our independent 
registered public accounting firm, Ernst & Young LLP, issued an attestation report on the effectiveness of our 
internal control over financial reporting. The Ernst & Young LLP report is included in Item 8 of this Annual Report 
on Form 10-K.  

Changes in Internal Control Over Financial Reporting  

There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-

15(f) under the Exchange Act) during the quarter ended December 31, 2020 that have materially affected, or are 
reasonably likely to materially affect, our internal control over financial reporting.  

Item 9B. 

Other Information  

None.  

124 

 
Item 10. 

Directors, Executive Officers and Corporate Governance  

Executive Officers of the Registrant  

PART III  

The information required by this item will be set forth in our proxy statement for our 2021 Annual Meeting of 

shareholders (to be filed within 120 days after December 31, 2020) (the “Proxy Statement”), and is incorporated 
herein by reference.  

Item 11. 

Executive Compensation  

Information required by this item will be set forth in our Proxy Statement, and is incorporated herein by 

reference.  

Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters  

Information required by this item will be set forth in our Proxy Statement, and is incorporated herein by 

reference.  

Item 13. 

Certain Relationships and Related Party Transactions and Director Independence  

Information required by this item will be set forth in our Proxy Statement, and is incorporated herein by 

reference.  

Item 14. 

Principal Accountant Fees and Services  

Information required by this item will be set forth in our Proxy Statement, and is incorporated herein by 

reference.  

125 

 
Item 15. 

Exhibits and Financial Statement Schedules  

The following documents are filed as part of this report.  

PART IV  

1.  Financial Statements. The financial statements are set forth under Item 8, “Financial Statements and 

Supplementary Data,” of this Annual Report on Form 10-K. 

2.  Financial Statement Schedules. Schedule I, Condensed Financial Information of Registrant, and Schedule 
II, Valuation and Qualifying Accounts, is filed as part of this Annual Report on Form 10-K and should be 
read in conjunction with the financial statements and notes thereto contained in Item 8, “Financial 
Statements and Supplementary Data.”  

All other financial statements and financial statement schedules for which provision is made in the applicable 

accounting regulations of the SEC are not required under the related instruction, are not material or are not 
applicable and, therefore, have been omitted.  

3.  Exhibits.  

Exhibit 
Number 

  3.1 

  3.2 

  4.1 

  4.2 

  4.3 

  4.4 

  4.5 

  4.6 

Exhibit Index  

Description 

 Certificate of Correction to Party City Holdco Inc.’s Second Amended and Restated Certificate of 
Incorporation filed on June 6, 2019, dated December 17, 2019 and corrected Second Amended and 
Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to Party City Holdco 
Inc.’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on June 12, 
2020) 

 Amended and Restated Bylaws (incorporated by reference to Exhibit 3.2 to Party City Holdco Inc.’s 
Form 8-K dated June 7, 2019)  

 Specimen common stock certificate (incorporated by reference to Exhibit  4.1 to Party City Holdco Inc.’s 
Registration Statement on Form S-1 dated March 26, 2015)  

 Indenture, dated as of August 19, 2015, among Party City Holdings Inc., as Issuer,and Wilmington Trust, 
National Association, as Trustee (incorporated by reference to Exhibit 4.1 of Party City Holdco Inc.’s 
Current Report on Form 8-K filed with the Securities and Exchange Commission on August 21, 2015)  

 First Supplemental Indenture, dated as of August 19, 2015, among the Guarantors named therein and 
Wilmington Trust, National Association, as Trustee (incorporated by reference to Exhibit 4.2 of Party 
City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on 
August 21, 2015)  

 Form of 6.125% Senior Notes due 2023 (incorporated by reference to Exhibit 4.1 of Party City Holdco 
Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on August 21, 
2015)  

 Second Amended and Restated Stockholders Agreement among Party City Holdco Inc., THL PC Topco, 
L.P., and certain other stockholders of Party City Holdco Inc. (incorporated by reference to Exhibit 4.5 
of Party City Holdco Inc.’s Annual Report on Form 10-K filed with the Securities and Exchange 
Commission on February 28, 2019) 

 Amended and Restated Registration Rights Agreement among Party City Holdco Inc., THL PC Topco, 
L.P., Advent-Party City Acquisition Limited Partnership and certain other stockholders of Party City 
Holdco Inc. (incorporated by reference to Exhibit 4.1 to Party City Holdco Inc.’s Form 8-K dated April 
21, 2015) 

126 

 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
Number 

  4.7 

  4.8 

  4.9 

  4.10 

    4.11 

Description 

 Indenture, dated as of August 2, 2018, among Party City Holdings Inc., as Issuer, and Wilmington Trust, 
National Association, as Trustee (incorporated by reference to Exhibit 4.1 of Party City Holdco Inc.’s 
Current Report on Form 8-K filed with the Securities and Exchange Commission on August 6, 2018) 

 First Supplemental Indenture, dated as of August 2, 2018, among the Guarantors named therein and 
Wilmington Trust, National Association, as Trustee (incorporated by reference to Exhibit 4.2 of Party 
City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on 
August 6, 2018)  

 Form of 6.625% Senior Notes due 2026 (incorporated by reference to Exhibit 4.1 of Party City Holdco 
Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on August 6, 
2018) 

Description of the Registrant's Securities Registered Pursuant to Section 12 of the Securities Exchange 
Act of 1934 (incorporated by reference to Exhibit 4.10 of Party City Holdco Inc.’s Annual Report on 
Form 10-K filed on March 12, 2020)  

  Indenture, dated as of July 30, 2020, among Party City Holdings Inc., as issuer, the guarantors party 
thereto and Ankura Trust Company, LLC, as trustee and collateral trustee, relating to Senior Secured 
First Lien Floating Rate Notes due 2025 (incorporated by reference to Exhibit 4.1 of Party City Holdco 
Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on August 3, 
2020) 

    4.12 

  Indenture, dated as of July 30, 2020, among Anagram Holdings LLC, as issuer, Anagram International, 

Inc., as co-issuer, the guarantors party thereto and Ankura Trust Company, LLC, as trustee and collateral 
trustee, relating to 15.00% PIK/Cash Senior Secured First Lien Notes due 2025 (incorporated by 
reference to Exhibit 4.3 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities 
and Exchange Commission on August 3, 2020) 

     4.13 

  Indenture, dated as of July 30, 2020, among Anagram Holdings LLC, as issuer, Anagram International, 

Inc., as co-issuer, the guarantors party thereto and Ankura Trust Company, LLC, as trustee and collateral 
trustee, relating to 10.00% PIK/Cash Senior Secured Second Lien Notes due 2026 (incorporated by 
reference to Exhibit 4.5 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities 
and Exchange Commission on August 3, 2020) 

  4.14 

 Third Supplemental Indenture, dated as of July 30, 2020, among Party City Holdings Inc., the guarantors 
party thereto and Wilmington Trust National Association, as trustee, relating to 6.125% Senior Notes due 
2023 (incorporated by reference to Exhibit 4.7 of Party City Holdco Inc.’s Current Report on Form 8-K 
filed with the Securities and Exchange Commission on August 3, 2020) 

     4.15 

  Second Supplemental Indenture, dated as of July 30, 2020, among Party City Holdings Inc., the 

guarantors party thereto and Wilmington Trust National Association, as trustee, relating to 6.625% 
Senior Notes due 2026 (incorporated by reference to Exhibit 4.8 of Party City Holdco Inc.’s Current 
Report on Form 8-K filed with the Securities and Exchange Commission on August 3, 2020) 

  4.16* 

 Fourth Supplemental Indenture, dated as of March 3, 2021, among Amscan Custom Injection Molding, 
LLC and Wilmington Trust National Association, as trustee, relating to 6.125% Senior Notes due 2023 

     4.17* 

  Third Supplemental Indenture, dated as of March 3, 2021, among Amscan Custom Injection Molding, 
LLC and Wilmington Trust National Association, as trustee, relating to 6.625% Senior Notes due 2026 

10.3† 

 Term Loan Credit Agreement, dated as of August 19, 2015, among PC Intermediate Holdings, Inc., Party 
City Holdings Inc., Party City Corporation, the subsidiaries of the borrowers from time to time party 
thereto, the financial institutions party thereto, as the Lenders, and Deutsche Bank AG New York 
Branch, as Administrative Agent (incorporated by reference to Exhibit 10.1 of Party City Holdco Inc.’s 
Current Report on Form 8-K filed with the Securities and Exchange Commission on August 21, 2015)  

127 

 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
 
  
Exhibit 
Number 

10.4 

10.5 

10.6 

10.7 

10.8 

10.9 

10.10 

10.11 

10.12 

Description 

 Pledge and Security Agreement, dated as of August 19, 2015, among Party City Holdings Inc., Party 
City Corporation, PC Intermediate Holdings, Inc., the Subsidiary Parties from time to time party thereto 
and Deutsche Bank AG New York Branch, in its capacity as administrative agent and collateral agent for 
the lenders party to the Term Loan Credit Agreement (incorporated by reference to Exhibit 10.2 of Party 
City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on 
August 21, 2015)  

 First Amendment to Term Loan Credit Agreement, dated as of October  20, 2016, by and among Party 
City Holdings Inc., Party City Corporation, PC Intermediate Holdings, Inc., Deutsche Bank AG New 
York Branch as administrative agent and the various lenders parties thereto (incorporated by reference to 
Exhibit 10.1 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and 
Exchange Commission on October 24, 2016)  

 Second Amendment to Term Loan Credit Agreement, dated as of February 16, 2018, by and among 
Party City Holdings Inc., Party City Corporation, PC Intermediate Holdings, Inc., Deutsche Bank AG 
New York Branch as administrative agent and the various lenders parties thereto (incorporated by 
reference to Exhibit 10.1 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the 
Securities and Exchange Commission on February 20, 2018)  

 Third Amendment to Term Loan Credit Agreement, dated as of June 28, 2019 (incorporated by reference 
to Exhibit 10.3 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and 
Exchange Commission on July 3, 2019)  

 ABL Credit Agreement, dated as of August 19, 2015, among PC Intermediate Holdings, Inc., Party City 
Holdings Inc., Party City Corporation, the subsidiaries of the borrowers from time to time party thereto, 
the financial institutions party thereto, as the Lenders, and JPMorgan Chase Bank, N.A., as 
Administrative Agent (incorporated by reference to Exhibit 10.3 of Party City Holdco Inc.’s Current 
Report on Form 8-K filed with the Securities and Exchange Commission on August 21, 2015) 

 Pledge and Security Agreement, dated as of August 19, 2015, among Party City Holdings Inc., Party 
City Corporation, PC Intermediate Holdings, Inc., the Subsidiary Parties from time to time party thereto 
and JPMorgan Chase Bank, N.A., in its capacity as administrative agent and collateral agent for the 
lenders party to the ABL Credit Agreement (incorporated by reference to Exhibit 10.4 of Party City 
Holdco Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on 
August 21, 2015)  

 Intercreditor Agreement, dated as of August 19, 2015, among PC Intermediate Holdings, Inc., Party City 
Holdings Inc., Party City Corporation, the other Grantors from time to time party thereto, JPMorgan Chase 
Bank, N.A., as ABL Facility Agent, and Deutsche Bank AG New York Branch, as Term Loan Agent 
(incorporated by reference to Exhibit 10.5 of Party City Holdco Inc.’s Current Report on Form 8-K filed with 
the Securities and Exchange Commission on August 21, 2015)  

 First Amendment to ABL Credit Agreement, dated as of August 2, 2018, among PC Intermediate 
Holdings, Inc., Party City Holdings Inc., Party City Corporation, the subsidiaries of the borrowers from 
time to time party thereto, the financial institutions party thereto, as the Lenders, and JPMorgan Chase 
Bank, N.A., as Administrative Agent (incorporated by reference to Exhibit 10.1 of Party City Holdco 
Inc.’s Current Report on Form 8-K filed with the Securities and Exchange Commission on August 6, 
2018)  
 Second Amendment to ABL Credit Agreement, dated as of March  4, 2019, by and among Party City 
Holdings Inc., Party City Corporation, PC Intermediate Holdings, Inc., JPMorgan Chase Bank, N.A., as 
Administrative Agent, and each of the Persons party thereto as ABL Revolving Lenders  (incorporated 
by reference to Exhibit 10.1 of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the 
Securities and Exchange Commission on May 9, 2019) 

128 

 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
Exhibit 
Number 

10.13 

10.14 

10.15† 

Description 

 Third Amendment to ABL Credit Agreement, dated as of April 8, 2019, by and among Party City 
Holdings Inc., Party City Corporation, PC Intermediate Holdings, Inc., JPMorgan Chase Bank, N.A., as 
Administrative Agent, and each of the Persons party thereto as ABL Revolving Lenders (incorporated by 
reference to Exhibit 10.1 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the 
Securities and Exchange Commission on April 11, 2019) 

 Fourth Amendment to ABL Credit Agreement, dated as of June 28, 2019 (incorporated by reference to 
Exhibit 10.4 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and 
Exchange Commission on July 3, 2019) 

 Party City Holdco Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by 
reference to Exhibit  10.5 to Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the 
Securities and Exchange Commission on August 9, 2019)  

10.16† 

 Party City Holdco Inc. Executive Annual Incentive Plan (incorporated by reference to Exhibit  10.21 to 
Party City Holdco Inc.’s Registration Statement on Form S-1 dated March 26, 2015)  

10.17† 

10.18† 

10.19† 

10.20† 

10.21† 

10.22† 

10.23† 

10.24† 

 Party City Holdco Inc. Non-Employee Director Compensation Program (incorporated by reference to 
Exhibit 10.2 of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and 
Exchange Commission on November 8, 2018)  

 Form of Nonqualified Stock Option Award Agreement (Non-Employee Directors) under the Party City 
Holdco Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to 
Exhibit 10.23 to Party City Holdco Inc.’s Registration Statement on Form S-1 dated March 26, 2015) 

 Form of Nonqualified Stock Option Award Agreement (Employees) under the Party City Holdco Inc. 
Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to Exhibit 10.24 
to Party City Holdco Inc.’s Registration Statement on Form S-1 dated March 26, 2015) 

 Form of Unrestricted Stock Award Agreement (Non-Employee Directors) under the Party City Holdco 
Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to Exhibit 
10.18 of Party City Holdco Inc.’s Annual Report on Form 10-K filed with the Securities and Exchange 
Commission on March 14, 2018)  

 Form of Restricted Stock Award Agreement (Time and Performance-Based Vesting) under the Party 
City Holdco Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference 
to Exhibit 10.6 of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and 
Exchange Commission on August 9, 2019) 

 Form of Restricted Stock Unit Award Agreement (Time and Performance-Based Vesting) under the Party 
City Holdco Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to 
Exhibit 10.7 of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and 
Exchange Commission on August 9, 2019)  

 Form of Non-Employee Director Restricted Stock Unit Agreement under the Party City Holdco Inc. 
Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to Exhibit 10.8 
of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and Exchange 
Commission on August 9, 2019) 

 Purchase and Sale Agreement, dated June 28, 2019, by and between Spirit Realty, L.P. and Amscan Inc., 
Anagram Eden Prairie Property Holdings LLC, and Amscan NM Land, LLC (incorporated by reference 
to Exhibit 10.1 of Party City Holdco Inc.’s Current Report on Form 8-K filed with the Securities and 
Exchange Commission on July 3, 2019)  

10.25 

 Master Lease Agreement, dated June 28, 2019, by and between Spirit Realty, L.P. and Party City 
Holdings Inc. (incorporated by reference to Exhibit 10.2 of Party City Holdco Inc.’s Current Report on 
Form 8-K filed with the Securities and Exchange Commission on July 3, 2019) 

129 

 
   
  
 
 
 
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
Number 

10.26† 

10.27 

10.28† 

10.29 

Description 

 Employment Agreement between Party City Holdings Inc., Party City Holdco Inc. and Todd Vogensen, 
dated February 3, 2020 (incorporated by reference to Exhibit 10.1 of Party City Holdco Inc.’s Current 
Report on Form 8-K filed with the Securities and Exchange Commission on January 9, 2020) 

 Board Nomination Agreement, dated as of September 11, 2020, between the Company and the 
Nominating Parties (incorporated by reference to Exhibit 10.1 of Party City Holdco Inc.’s Current Report 
on Form 8-K filed with the Securities and Exchange Commission on September 14, 2020) 

Employment Agreement between Party City Holdings Inc., Party City Holdco Inc. and Michael P. 
Harrison, dated April 5, 2020 and expired on January 1, 2021 (incorporated by reference to Exhibit 10.1 
of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and Exchange 
Commission on June 12, 2020) 

 Form of Nonqualified Stock Option Award Agreement (Employees) under the Party City Holdco Inc. 
Amended and Restated 2012 Omnibus Equity Incentive Plan (incorporated by reference to Exhibit 10.6 
of Party City Holdco Inc.’s Quarterly Report on Form 10-Q filed with the Securities and Exchange 
Commission on June 12, 2020) 

10.30†  Amended and Restated Employment Agreement between Party City Holdings, Inc., Party City Holdco 
Inc. and Brad Weston dated March 11, 2020 (incorporated by reference to Exhibit 10.30 of Party City 
Holdco Inc.’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on 
March 12, 2020) 

10.31* 

 Consulting Agreement dated March 21, 2019 by and between Party City Holdco Inc. and Michael A. 
Correale, effective October 1, 2020 

21.1* 

 List of Subsidiaries of Party City Holdco Inc. 

23.1* 

 Consent of Independent Registered Public Accounting Firm 

31.1* 

31.2* 

32.1* 

32.2* 

101* 

 Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities 
Exchange Act, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

 Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities 
Exchange Act, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002 

 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002 

 Interactive Data Files pursuant to Rule 405 of Regulation S-T: (i) the Consolidated Balance Sheets at 
December 31, 2020 and December 31, 2019; (ii) the Consolidated Statements of Operations and 
Comprehensive (Loss) Income for the years ended December 31, 2019, 2018 and 2017; (iii) the 
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2019, 2018 and 
2017; (iv) the Consolidated Statements of Cash Flows for the years ended December 31, 2019, 2018 and 
2017; and (v) the Notes to the Consolidated Financial Statements. 

104.1* 

Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101) 

†  Management contract of compensatory plan or arrangement  
*  Filed herewith.  

Item 16. 

Form 10-K Summary  

None.  

130 

 
   
  
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has 

duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.  

SIGNATURES  

PARTY CITY HOLDCO INC. 

By:   

/s/ Todd Vogensen 
Todd Vogensen 
Chief Financial Officer 

Date: March 11, 2021 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant in the capacities and on the dates indicated.  

Signature 

/s/ Brad Weston 
Brad Weston 

/s/ Todd Vogensen 
Todd Vogensen 

/s/ Norman S. Matthews 
Norman S. Matthews 

/s/ James M. Harrison 
James M. Harrison 

/s/ Joel Alsfine 
Joel Alsfine 

/s/ Steven J. Collins 
Steven J. Collins 

/s/ James G. Conroy 
James G. Conroy 

/s/ William S. Creekmuir 
William S. Creekmuir 

/s/ Sarah Dodds-Brown 
Sarah Dodds-Brown 

/s/ Jennifer Fleiss 
Jennifer Fleiss 

/s/ John A. Frascotti 

John A. Frascotti 

/s/ Lisa K. Klinger 
Lisa K. Klinger 

/s/ Michelle Millstone-Shroff 
Michelle Millstone-Shroff 

Title 

Date 

Chief Executive Officer and Director 
(Principal Executive Officer) 

  March 11, 2021 

Chief Financial Officer 
(Principal Financial Officer) 
(Principal Accounting Officer) 

  March 11, 2021 

Chairman of the Board and Director 

  March 11, 2021 

Director and Vice Chair 

  March 11, 2021 

Director 

Director 

  March 11, 2021 

  March 11, 2021 

Director 

  March 11, 2021 

Director 

  March 11, 2021 

Director 

  March 11, 2021 

Director 

  March 11, 2021 

Director 

March 11, 2021 

Director 

  March 11, 2021 

Director 

  March 11, 2021 

131 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
 
 
 
 
  
 
 
   
   
  
 
 
   
   
  
 
 
   
   
  
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
   
   
  
 
 
   
   
 
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2020

NAVIGATING.  

PIVOTING.  

EVOLVING.  

PRIORITIZING.  

INNOVATING.  

ELEVATING.  

TRANSFORMING.

CORPORATE INFO

BOAR D OF DIRE CTORS
as of April 26, 2021

Norman S. Matthews 
Non-Executive Chairman 
& Director

Joel Alsfine 
Director

Steven J. Collins 
Director

James G. Conroy 
Director

William S. Creekmuir 
Director

Sarah Dodds-Brown 
Director

Jennifer Fleiss 
Director 

John A. Frascotti 
Director

James M. Harrison  
Director & Vice Chairman

Lisa K. Klinger  
Director

Michelle Millstone-Shroff 
Director

Bradley M. Weston 
Chief Executive Officer & Director 

EXECUTIVE MANAGEME NT

Bradley M. Weston 
Chief Executive Officer & Director 

Todd E. Vogensen 
Chief Financial Officer

Sean C. Thompson 
Chief Commercial Officer

Denise M. Kulikowsky 
Chief Human Resources Officer

CORPORATE OFFICES 
80 Grasslands Road 
Elmsford, NY 10523

ANNUAL MEETING 
The Annual Meeting of 
Shareholders of Party City 
Holdco Inc. will be held 
on Thursday, June 10, 2021, 
at 8:30 a.m. (eastern time)  
via an online Virtual 
Shareholder Meeting

TRANSFER AGENT  
AND REGISTRAR 
ComputerShare

STOCK 
Since the Company’s initial 
public offering on April 16, 
2015, shares of Party City 
have been quoted on the 
NYSE, and currently trade 
under the symbol “PRTY”

INDEPENDENT 
REGISTERED PUBLIC 
ACCOUNTING FIRM 
Ernst & Young LLP  
New York, New York

INVESTOR RELATIONS 
InvestorRelations@partycity.com

2020 ANNUAL REPORT

PARTYCITY.COM