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PC Connection Inc.

pccc · NASDAQ Communication Services
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Ticker pccc
Exchange NASDAQ
Sector Communication Services
Industry Specialty Retail
Employees 1001-5000
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FY2005 Annual Report · PC Connection Inc.
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E N V I S I O N • E N G A G E  • E N HAN C E

P C   C O N N E C T I O N ,   I N C .
2 0 0 5   A N N U A L   R E P O R T

Dear Fellow Shareholders,

At PC Connection, Inc., we embrace change. It is a fundamental  
constant  in  the  continually  evolving  business  of  providing 
Information  Technology  (IT)  solutions.  At  the  same  time, 
however, we continue to adhere to a few key unchanging tenets 
that allowed us to exceed customer expectations in 2005 just 
as we did back in 1982. With a seasoned staff including some of 
the most experienced executives, salespeople, technicians, and 
support staff in the business, our efforts to surpass customer 
expectations  are  rooted  in  ideas  first  put  into  place  when 
PC Connection®  was  founded  nearly  a  quarter-century  ago.

We  envision  the  needs  of  our  customers  by  listening  to 
them, analyzing their requirements, and using our extensive 
IT knowledge and experience to anticipate their needs. We 
engage  a  wide  network  of  partners — from  customers  and 
employees to manufacturing suppliers and service providers — to 
identify  and  capitalize  on  new  business  opportunities.  And, 
we are making strategic investments we believe will enhance  
long-term shareholder value.

These practices continue to serve us well. In 2005, we had a 
record revenue year of $1.44 billion in sales, up 6.7 percent 
from $1.35 billion the previous year. Revenues grew in each 
of our business segments primarily due to successful customer 
acquisition  initiatives,  with  the  most  significant  increase  of 
more than 16 percent occurring in our large corporate account 
segment. In 2005, our networking/communications category 
showed 16  percent  year-over-year  growth  and  IT  storage 
equipment  sales  grew 12  percent.  Our  operating  expenses 
increased both in total and as a percent of sales, however, and 
earnings declined in 2005 compared to the previous year. This 
was due to significant investments we made during the year to 
increase sales and improve our business performance. 

In October 2005, we completed the acquisition of key assets of 
Amherst Technologies, a Manchester, NH-based IT solutions 
provider  specializing  in  serving  medium-to-large  corporate 
clients.  We  believe  this  investment  will  augment  our  ability 
to  support  higher-end  sales  and  enhance  our  professional 
services capabilities. 

We  also  announced  several  efforts  designed  to  push  sales 
momentum  in  2006.  We  established  a  new  call  center 
in  the  Dallas,  TX  Metroplex  to  better  serve  our  small-  and 
medium-business customers in the western U.S. We launched 
a  new  sales  training  program  designed  to  increase  the 
productivity  and  retention  of  our  account  managers.  Our 
new HealthConnection™ initiative allows the PC Connection 
family  of  companies  to  provide  IT  solutions  tailored  to  the 
healthcare industry. Throughout 2005 we strengthened our 
ServiceConnection®  offerings—our  branded,  growing  set  of 
value-added services. The integration lab in our distribution 
center  achieved  ISO  9001: 2000  status,  an  internationally 
recognized  milestone  reflecting  the  excellent  work  and 

commitment of the people in our organization and validates 
the quality systems and processes we have put in place for 
customer satisfaction. 

The  Company’s  multi-branded  sales  and  marketing 
strategy  enables  our  three  sales  subsidiaries  to  fully 
engage  key  customer  segments.  PC Connection  
Sales  Corporation,  which  includes  our  MacConnection®.  
division,  serves  consumers  and  small-  to  medium-sized 
businesses; GovConnection, Inc. serves government agencies 
and  educational  institutions,  and;  MoreDirect,  Inc.  supports 
large corporate customers. In all segments, we work closely 
with our customers to determine the full range of their needs 
and  then  configure  and  supply  comprehensive  IT solutions.

To  continue  building  the  brand  image  of  PC Connection, 
we  participated  in  a  wide  variety  of  high  profile  corporate 
sponsorship and advertising activities. In 2005, we continued 
our  relationships  with  the  Boston  Red  Sox  and  the  
New  England  Patriots.  We  also  engaged  in  aggressive 
marketing campaigns through traditional channels, including 
our e-commerce websites, catalogs and direct-mail pieces, and 
tradeshows and events.

PC Connection, Inc. also expanded our community support 
initiatives in 2005 by underwriting the new PC Connection 
Technology Learning Center at the Souhegan Boys and Girls 
Club,  which  is  located  near  our  Merrimack,  NH  corporate 
headquarters. Supporting community activities, especially in 
locations  where  significant  numbers  of  our  employees  live, 
is  the  right  thing  to  do,  plus  it  helps  attract  and  retain  an 
engaged and productive workforce.

Above  all,  our  efforts  in  2005  were  aimed  at  creating 
and  maintaining  significant  value  for  all  PC Connection 
stakeholders — our  customers,  employees,  community, 
manufacturing  partners,  and  shareholders.  Even  as  our 
business  changes,  we  remain  true  to  our  founding  and 
guiding principles that have served us well for decades. These 
principles inspire us to provide the highest level of service in 
the  industry  and  to  continually  pioneer  innovative  ways  to 
meet the evolving needs of our customers.

PC Connection will continue to adapt as always, but we will 
never lose sight of the core essential strengths that have been 
the foundation of our success since 1982. 

Patricia Gallup 
Chairman & CEO 
PC Connection, Inc.

Shareholder Information
The  Finance  Department  of  PC Connection  is  responsible  for  shareholder 
communications  and  welcomes  shareholder  inquiries  about  PC Connection, 
either  by  telephone,  or  in  writing.  The  Annual  Report,  filings  with  the  U.S. 
Securities and Exchange Commission, and general information can be obtained 
upon written request to:

Investor Relations 
PC Connection, Inc. 
730 Milford Road  
Merrimack, NH 03054-4631 
(603) 683-2322

Or by visiting the PC Connection website at www.pcconnection.com

Annual Meeting
The annual meeting of shareholders will be held at 10 a.m. on May 24, 2006 
at the Crowne Plaza, 2 Somerset Parkway, Nashua, NH 03063.

Transfer Agent
American Stock Transfer & Trust Co. 
40 Wall Street, 46th Floor,  
New York, NY 10005 
(800) 937-5449

This Annual Report contains forward-looking statements as that term is defined in the Private Securities 
Litigation  Reform  Act  of 1995.  When  used  in  this  Annual  Report,  the  words “should,” “will,” “expects,” 
“anticipates,” “predict,” and similar expressions are intended to identify such forward-looking statements. Such  
forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ 
materially from those anticipated. Such risks and uncertainties include, but are not limited to, the Company’s 
future capital needs and resources, fluctuations in customer demand, intensity of competition from other 
vendors, timing and acceptance of new product introductions, delays or difficulties in programs designed 
to increase sales and profitability, general economic and industry conditions, and other risks set forth in the 
Company’s filings with the Securities and Exchange Commission, and the information set forth herein should 
be read in light of such risks. In addition, any forward-looking statements represent the Company’s estimates 
only as of the date of this Annual Report and should not be relied upon as representing the Company’s 
estimates as of any subsequent date. While the Company may elect to update forward-looking statements at 
some point in the future, the Company specifically disclaims any obligation to do so, even if its estimates change.

©2006 PC Connection. All rights reserved. PC Connection, GovConnection, MacConnection, MoreDirect, ServiceConnection, 
and  the  raccoon  character  are  registered  trademarks,  and  HealthConnection  is  a  trademark  of  PC Connection,  Inc.  or  its 
subsidiaries. All copyrights and trademarks remain the property of their respective owners.

BOARD OF DIRECTORS

Patricia Gallup
Chairman

David Hall
Director

David Beffa-Negrini
Director

Bruce Barone
Audit and Compensation Committees

Joseph Baute
Audit and Compensation Committees

Donald Weatherson
Audit and Compensation Committees

EXECUTIVE OFFICERS

Patricia Gallup
Chairman and CEO

Peter Cannone
Senior Vice President, Sales Operations

Bradley Mousseau
Senior Vice President, Human Resources

Jack Ferguson
Senior Vice President, Treasurer and CFO

LOCATIONS

PC Connection, Inc.
Corporate Headquarters
730 Milford Road
Merrimack, NH 03054-4631

PC Connection Sales Corporation
730 Milford Road
Merrimack, NH 03054-4631

PCSC, Inc.
293 Boston Post Road
Marlborough, MA 01752

GovConnection, Inc.
7503 Standish Place
Rockville, MD 20855

MoreDirect, Inc.
Suite 950 
4950 Communication Avenue 
Boca Raton, FL 33431

Merrimack Services Corporation
730 Milford Road 
Merrimack, NH 03054-4631

Distribution Center:
Wilmington, OH 45177

 
 
 
 
 
730 Milford Road
Merrimack, NH 03054-4631
www.pcconnection.com