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FY2008 Annual Report · Pearson
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Learn more about how we educate,
entertain and inform at pearson.com
and pearson.com/pearsonville

Annual report and accounts 2008

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Learn more online

Principal offices worldwide

Visit our interactive online annual report at www.pearson.com/investor/ar2008

Pearson’s website, www.pearson.com, is constantly updated with the latest
company news, features and share price information.

The website includes interactive versions of our annual reports, which many
shareholders now choose ahead of the printed document.

+ Why not also visit our online tour at www.pearson.com/pearsonville

Notes

Reliance on this document
Our Business review on pages 6 to 37 has been prepared
in accordance with the Directors’ Report Business Review
Requirements of section 417 of the Companies Act 2006.
It also incorporates much of the guidance set out in the
Accounting Standards Board’s Reporting Statement on the
Operating and Financial Review.

The intention of this document is to provide information to
shareholders and is not designed to be relied upon by any
other party or for any other purpose.

Forward-looking statements
This document contains forward-looking statements which
are made by the directors in good faith based on information
available to them at the time of approval of this report.
In particular, all statements that express forecasts,
expectations and projections with respect to future matters,

including trends in results of operations, margins, growth
rates, overall market trends, the impact of interest or
exchange rates, the availability of financing, anticipated
costs savings and synergies and the execution of Pearson’s
strategy, are forward-looking statements. By their nature,
forward-looking statements involve risks and uncertainties
because they relate to events and depend on circumstances
that will occur in future. There are a number of factors which
could cause actual results and developments to differ
materially from those expressed or implied by these forward-
looking statements, including a number of factors outside
Pearson’s control. Any forward-looking statements speak
only as of the date they are made, and Pearson gives no
undertaking to update forward-looking statements to reflect
any changes in its expectations with regard thereto or any
changes to events, conditions or circumstances on which
any such statement is based.

Pearson (UK)
80 Strand, London WC2R 0RL, UK
T +44 (0)20 7010 2000
F +44 (0)20 7010 6060
firstname.lastname@pearson.com
www.pearson.com

Pearson (US)
1330 Avenue of the Americas,
New York City, NY 10019, USA
T +1 212 641 2400
F +1 212 641 2500
firstname.lastname@pearson-inc.com
www.pearson.com

Pearson Education
One Lake Street,
Upper Saddle River,
NJ 07458, USA
T +1 201 236 7000
F +1 201 236 3222
firstname.lastname@pearsoned.com
www.pearsoned.com

Financial Times Group
Number One Southwark Bridge,
London SE1 9HL, UK
T +44 (0)20 7873 3000
F +44 (0)20 7873 3076
firstname.lastname@ft.com
www.ft.com

The Penguin Group (UK)
80 Strand, London WC2R 0RL, UK
T +44 (0)20 7010 2000
F +44 (0)20 7010 6060
firstname.lastname@uk.penguingroup.com
www.penguin.co.uk

The Penguin Group (US)
375 Hudson Street, New York City,
NY 10014, USA
T +1 212 366 2000
F +1 212 366 2666
firstname.lastname@us.penguingroup.com
us.penguingroup.com

Pearson plc
Registered number 53723 (England)

Design & Production: Radley Yeldar (London) ry.com
Print: Beacon Press

Pearson has supported the planting of 350 trees with the Woodland Trust, helping to offset the carbon dioxide emissions
generated by the production of this report. The cover of this report has been printed on Take 2 Silk which is FSC certified
and contains 75% recycled and de-inked pulp from post consumer waste and 25%ECF (Elemental Chlorine Free) virgin pulp.
The text pages are printed on Take 2 Offset which is 100% recycled. This report was printed using vegetable oil based inks
and 100% renewable energy by a CarbonNeutral® printer certified to ISO 14001 environmental management system and
registered to EMAS the Eco Management Audit Scheme.

Pearson plc Annual report and accounts 2008 

What’s inside? 

01 

1 Introduction  

A summary of who we are and what we do, including 
highlights of the operating and financial performance  
for the year. 

02  The business 
03  Performance highlights 
04  Chairman’s statement 

2 Our strategy 

An analysis of our business strategy and the key areas  
of investment and focus.  

06  Our strategy 

Marjorie Scardino, chief executive 

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3 

Our performance 

Provides an in-depth analysis of how the businesses, and 
the Group as a whole, performed in 2008. Also looks at the 
outlook for 2009 and the principal risks and uncertainties 
affecting our businesses. 

4 Our impact on society 

Explains what corporate responsibility and sustainability 
mean at Pearson and the strategy we follow, giving a 
summary of our work in 2008 and our plans for 2009. 

5 

Governance 

Provides details of the members of the board together with 
an explanation of the policies and procedures operated by 
the board. The remuneration section explains remuneration 
policy as well as giving salary and benefit details. 

6 Financial statements 

Detailed financial statements for both the Group and the 
parent company, including an analysis of the measures 
used by the Group in its management of the business. 

North American  
International  
Professional 
FT Publishing 
Interactive Data 

11  2008 Financial overview 
12  Outlook for 2009 
13  Pearson Education  

20  FT Group 

Introduction 

22  Penguin 
24 Other financial information 
27  Principal risks and uncertainties 
30 
31  Sustainable business practice 
32  Valuing our people 
33  Commitment to fairness and quality  
34  Supporting active citizenship 
35  Progress and plans 

38  Board of directors 
39  Board governance 
50  Report on directors’ remuneration 

Independent auditors’ report 

73  Group accounts 
77 
143  Parent company accounts 
152  Principal subsidiaries 
153  Five year summary 
155  Corporate and operating measures 
158  Index to the financial statements 

159  Shareholder information 

ibc  Principal offices worldwide 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
02  Pearson plc Annual report and accounts 2008 

The business 

Pearson is an international media and education company with businesses in education, 
business information and consumer publishing. We are 34,000 people in more than 60 
countries, helping children and adults to learn, business people to make informed decisions and 
readers of all ages to wind down or wise up with a good book. Our businesses fuel the growing 
demand for high quality information in the global knowledge economy, and share a common 
purpose: to help our customers live and learn. 

Pearson consists of three major worldwide businesses: 

Education  
Pearson is the world’s leading education 
company, providing educational materials, 
technologies, assessments and related 
services to teachers and students of  
all ages.  

Though we generate approximately 60% 
of our sales in North America, we operate 
in more than 60 countries. We publish 
across the curriculum under a range of 
respected imprints including Scott 
Foresman, Prentice Hall, Addison-Wesley, 
Allyn and Bacon, Benjamin Cummings  
and Longman.  

We are also a leading provider of 
electronic learning programmes and of 
test development, processing and scoring 
services to educational institutions, 
corporations and professional bodies 
around the world. 

FT Group 
The FT Group provides business and 
financial news, data, comment and 
analysis, in print and online, to the 
international business community.  

FT Publishing includes: the globally-
focused Financial Times newspaper and 
FT.com website; a range of specialist 
financial magazines and online services; 
and Mergermarket, which provides 
proprietary forward-looking insights  
and intelligence to businesses and 
financial institutions.  

Interactive Data is Pearson’s 62%-owned 
provider of specialist financial data to 
financial institutions and retail investors, 
which is listed on the New York Stock 
Exchange (NYSE:IDC). 

The FT Group also has a 50% ownership 
stake in both The Economist Group and 
FTSE International. 

Penguin 
Penguin publishes over 4,000 fiction and 
non-fiction books each year for readers of 
all ages.  

Our extensive range of backlist and 
frontlist titles includes top literary prize 
winners, classics, reference volumes and 
children’s titles.  

We rank in the top three consumer 
publishers, based on sales in all major 
English speaking and related markets, 
including the US, the UK, Australia, 
Canada, South Africa and India.  

Penguin is well known for its iconic 
Penguin brand but we also publish under 
many other imprints including Hamish 
Hamilton, Putnam, Berkley, Dorling 
Kindersley, Puffin and Ladybird. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Performance highlights 

Business performance 
Sales 
Adjusted operating profit 
Adjusted profit before tax 
Adjusted earnings per share 
Operating cash flow 
Total free cash flow 
Total free cash flow per share 
Return on invested capital 
Net debt 

Statutory results 
Operating profit 
Profit before tax 
Basic earnings per share – continuing 
Cash generated from operations 
Dividend per share 

Section 1 Introduction 

03 

2008
£m 

2007
£m 

Headline 
growth 

CER 
growth 

Underlying 
growth 

8% 
11% 

3% 
5% 

4,811
762
674
57.7p
796
631
79.2p
9.2%
1,460

676
585
47.9p
894
33.8p

4,162
619
549
46.7p
684
407
51.1p
8.9%
973

574
468
39.0p
659
31.6p

16% 
23% 
23% 
24% 
16% 
55% 
55% 
0.3% pts 
(50)% 

18% 
25% 
23% 
36% 
7% 

Note Throughout this document (unless otherwise stated), growth rates are stated on a constant exchange rate (CER) basis. Where quoted,  
underlying growth rates exclude both currency movements and portfolio changes. The ‘business performance’ measures are non-GAAP measures  
and reconciliations to the equivalent statutory heading under IFRS are included in notes 2, 8 and 33 to the annual report. Adjusted operating profit  
is stated on a continuing basis. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
04 

Pearson plc Annual report and accounts 2008 

Chairman’s statement 

This year, the only place to start my letter  
to shareholders is by congratulating all my 
colleagues at Pearson on the 2008 results. 

The growth in earnings that we are reporting 
would be a good achievement in any year.  
In a year when the global economy tipped into 
recession and the financial system came close 
to collapse, this is a remarkable performance. 

Before I came to Pearson, I had a long career in banking, 
finance and investment. The disruption and dislocation 
that we’ve seen in the last year or so are as severe as 
anything I can remember. That is causing considerable 
distress in many parts of the global economy – across 
geographies and across industries – and many good 
solid companies are being damaged by the withdrawal 
of credit and the crisis of trust.  

To my mind, the achievement of these results in the 
middle of this crisis speaks volumes about Pearson’s 
strategy and our ability to execute it. I’d like to highlight  
a few points: 

All-round growth 

The executive team has quietly and determinedly 
pursued its vision of growing each one of our businesses 
by investing in their content, digital transformation and 
international expansion. A relentless focus on efficiency 
and costs has enabled those investments. 

As a result of that strategy, one feature of the 2008 
results is that every part of Pearson has once again 
achieved good earnings growth. This is by no means 
universal in our industries. I believe that the growth  
we are reporting and the market share gains we are 
achieving provide evidence that our bold and dogged 
investments in digital services and emerging markets  
are giving us a sustainable competitive advantage.  
I also believe that we can further strengthen our  
market positions while the economic conditions  
place some pressure on our competitors. 

The company has consistently built our global education 
business, steadily shifting capital towards our most 
attractive growth opportunities. We don’t believe that 
this company is immune from a severe economic 
downturn – I don’t know of any company that doesn’t 
suffer when its customers are under pressure – but we 
are convinced that the inherent demand for learning  
is significant, and that the political will to invest in 
education is widespread and enduring.  

Consistent execution 

My own personal belief is that this bear market and 
economic downturn will reward companies that are 
focused on the fundamentals of building a business. 
Those include great products that consumers need, 
customer service, steady growth built on core skills, clear 
strategy, sound financial position and strong company 
culture. It is to Pearson’s credit that it has remained 
totally focused on those fundamentals through an era  
of mind-bogglingly complex product ‘innovation’ and 
financial engineering. 

Section 1 Introduction 

05 

Total shareholder return 

The second element of our return to shareholders – the 
dividend – increased in real terms once again. For 2008, 
our total shareholder return (which takes into account 
the share price and dividends paid) was down 8%. 
Again, this was significantly ahead of the FTSE 100  
(down 28%), the FTSE Media Sector (down 32%) and  
the DJ Stoxx Media (down 40%). 

Your board considers the dividend to be an extremely 
important part of its strategy for value creation – a good 
discipline in terms of our cash generation; a signal  
about our confidence in Pearson’s prospects; and a vital, 
reliable cash distribution to shareholders. In fact, Pearson 
has increased the dividend faster than the rate of inflation 
for every one of the past 12 years, returning £2.2bn to 
shareholders through the dividend over that period.  
We are proposing a 2008 final dividend of 33.8p. 

We know that our shareholders, ourselves included,  
are looking for real growth in value in absolute terms.  
That is our goal, and while we cannot defy the sharp  
recent swings in equity markets, we remain clear that the 
most reliable way to generate that value is by producing 
consistent and sustainable growth in Pearson’s earnings, 
cash flows and return on capital, year after year.  

Strong position in tough markets 

While we are very pleased about Pearson’s performance 
in recent years, none of us is under any illusion: the 
short-term outlook is tough and 2009 will be a difficult 
year. All kinds of companies, including our own, will  
be affected.  

That said, I do believe that Pearson is in a relatively 
strong position. We have good cash flows and a strong 
balance sheet, having resisted the fashion for taking on 
cheap debt during the credit bubble. We have changed 
the shape of the company, reducing our exposure to 
volatile revenue sources like advertising and moving 
towards more resilient ones like subscriptions and long-
term service contracts. And, above all, we have focused 
the business on the global market for education, where 
the long-term growth opportunities are very significant. 

As a result of all those things, I’m as confident as I can  
be that Pearson is in good shape to weather these  
very difficult economic conditions. I look forward to 
discussing these and any other issues with you  
at our annual shareholders’ meeting. 

Glen Moreno Chairman

It is especially pleasing to be able to repeat an 
observation that I made last year: that this is not just  
one year of good performance, but another data point 
along a consistent record of growth.  

That track record is no accident, but the result of a clear 
strategy that we have been steadily pursuing to achieve 
consistent and reliable growth in shareholder value.  
On the first element of that value – the share price  
itself – we ended 2008 12% lower than we started it.  
We’ll never be satisfied with that kind of performance  
in absolute terms. 

But our relative performance gives us some comfort  
that investors recognise the quality of our business,  
the strength of our strategy and the consistency of our 
growth. Because that 12% decline in Pearson’s share 
price compares with much sharper falls elsewhere in a 
terrible year for equity markets: the FTSE 100 ended the 
year 31% lower, the FTSE Media Sector was 34% lower 
and the DJ Stoxx Media was 42% lower. 

 
 
 
 
 
 
 
 
 
 
 
06  Pearson plc Annual report and accounts 2008 

Our strategy  
Marjorie Scardino, chief executive 

‘Genius,’ the inventor of the electric light bulb 
once said, ‘is one per cent inspiration and 
ninety-nine per cent perspiration.’ 

We’re keeping that in mind as we try to steer 
Pearson through the dark of this complicated 
economic environment. We think our strategy is 
strong inspiration (though ‘genius’ is certainly 
not a word we’d use to describe it). But we 
know that it’s really the implementation of it 
that matters.  

Our strategy wouldn’t light up anything without 
the dedication and perspiration of the 34,000 
talented people who work here. The strategy’s 
success is up to them (and they are not 
disappointing us).  

Education (in the broadest sense of the word) 

If you’ve followed this company for the past decade,  
you know that we’ve set out to become the world’s 
leading ‘education’ company. By that, we mean that  
our objective is to help people make progress in their 
lives through more knowledge – to help them to ‘live  
and learn’.  

The part of Pearson that is our formal ‘education’ 
business – serving teachers and students through 
schools and colleges in more than 60 countries – now 
makes up a significant majority of our sales, earnings, 
capital and people. But our goals as an education 
company are much broader than that.  

We aim to be an education company that serves the 
citizens of a brain-based economy whatever their 
circumstances – old or young, at home or at school or  
at work, in any pursuit, anywhere. We’ve reached more 
widely with our education strategy for several reasons: 

Our strategy has four parts: 

1 
2 
3 
4 

Long-term organic investment in content 

Digital and services businesses 

International expansion 

Firepower to invest through efficiency 
gains 

1. Education institutions themselves are more complex 
than they used to be. Their success depends on many 
more things. Some of those things are not so new – 
trained teachers, engaging materials, efficient 
administration, interested parents. Some are very new – 
technology that powers it all; assessments and data and 
analysis to teach each child in his own way; bridges to 
the next stage of learning and on to the world of work.  

Our strategy is not only to supply many of those parts, 
but also to make them all work together and work for 
everyone involved. The one-dimensional approach to 
education – textbooks only or a test only – is neither a 
good way to educate nor a good business for us now.  

2. People don’t just learn in school any more.  
(They never really did, but education was structured  
as if they did.) They learn everywhere. That learning is 
sometimes lost because it’s not connected to academic 
achievement or work.  

But they still learn – about their surroundings and the 
wider world; how to do a better job; how to be a better 
citizen; how to help others. They demand education  
that helps them get a leg up in life, and then education 
that helps them climb further. And often that education 
comes partly outside their degree or their certification  
or their job. 

 
 
 
Section 2 Our strategy 

07 

That’s why our strategy extends to the kind of education 
that the FT has provided to its readers on the global 
financial crisis; or the kind of education that the Penguin 
Classics have given to generations of readers. It’s the 
kind of learning the educator John Dewey might have  
had in mind when he said: ‘Education is not preparation 
for life; education is life itself.’  

A ‘full-throated commitment’  

We’re as sure as we can be that this broad education 
market we’ve chosen to work in will be a good, long-term 
growth industry.  

We believe that because the desire for learning, for  
self-improvement, for the knowledge and skills to 
achieve our dreams and goals in life, is a fairly universal 
human demand.  

We believe it also because most governments 
understand that the education of their people is what 
makes their country competitive, and most people 
understand that education breeds economic and 
political self-determination.  

America’s new President often said during his campaign 
that his country needed a ‘full-throated commitment to 
public education’. Britain’s Prime Minister returned from 
a trip to China and India last year and said: ‘A generation 
ago a British prime minister had to worry about the 
global arms race. Today a British prime minister has  
to worry about the global skills race.’  

Changing Pearson 

Being in good markets is crucial to our business strategy. 
But it’s not enough. To meet our goals, we have to build 
something unique into each one of our businesses.  
We have to have a distinctive way of doing things –  
or do distinctive things – that set us apart. 

Each of our businesses takes a slightly different 
approach to distinguishing themselves, but there  
are strong common elements across Pearson: 

Content. An uncomfortable word, and not nearly poetic 
enough to describe the way we teach and inform and tell 
stories; but it is descriptive. All around the company we 
invest steadily in unique publishing of stories, lessons, 
information – and we keep replenishing it. 

Technology and services. We often think that all our 
content stands alone and is beautiful and perfectly 
formed. But we realized some time ago that ‘content’ 
itself isn’t enough in a world where you can pluck it  
off the web for free or join with your friends to make  
it yourself. 

We have to add something that makes it more valuable 
than those alternatives. 

To make our content more useful and enticing, we  
often add technology. We now make about a third of  
our annual sales from technology-based products and 
services, and these are many of our fastest-growing 
businesses. Digital services of one kind or another are 
fundamental to every part of Pearson today. At the FT 
Group, digital services now make up two-thirds of our 
sales – up from a little over one quarter just eight  
years ago. This has been also especially important  
in education.  

But as the educational rules have kept on changing, 
ways of doing the job and judging success are changing 
too. We’re good at creating, selling and delivering 
education tools – a textbook, a test, a software 
application, a long-term contract. And we can do  
a lot with the automation technology can offer.  

But our customers increasingly demand something  
more – services of a wider kind. Selling ‘things’ to help 
education is no longer the best approach. We have to do 
what’s required to make each school and each student 
successful. They want us to solve their problems. 

International markets. Though we make about 60% of 
our sales in the US, our brands, content and technology 
travel well. All parts of Pearson operate in most 
developed markets and are also investing in selected 
emerging markets, where the demand for information 
and education is growing particularly fast. Our 
‘international’ (meaning ‘outside North America’) 
education business, for example, has almost doubled  
its sales over the past five years. Five years ago, it made 
8% of Pearson’s profits; today it’s approaching 20%. 

Efficiency. The businesses of Pearson have a lot in 
common, in costs, assets, and activities. Pooling those 
makes the company stronger and more efficient. It also 
allows our businesses to learn from each other and to 
collaborate to save money.  

On that basis, we’ve invested for efficiency through 
savings in our individual businesses and through a 
strong centralised operations structure. We’re integrated 
in areas where our businesses share the same needs – 
purchasing, warehousing, distribution, facilities and real 
estate, project management, people resources, finance 
and accounting, transactions.  

Over the past five years we’ve increased our operating 
profit margins from 10.6% to 15.8% and reduced our 
average working capital as a percentage of sales from 
29.4% to 26.1%, freeing up cash for further investment. 
Even so, we can go further. 

 
 
 
08  Pearson plc Annual report and accounts 2008 

Our strategy continued 
Marjorie Scardino, chief executive 

Measuring up 

One of the most important measures of our strategy is,  
of course, our financial performance. Here, our goal is to 
produce hardy, consistent growth in three key financial 
measures – adjusted earnings per share, cash flow  
and return on invested capital. We believe those are,  
in concert, good indicators that we’re building the  
long-term value of Pearson. So those measures  
(or others that contribute to them, such as operating 
margins and working capital efficiency) form the basis  
of our annual budgets and plans, and the basis for 
bonuses and long-term incentives.  

Our performance on these measures was strong again  
in 2008, as you’ll read elsewhere in this report, and 
we’re very proud of that. But since our strategy is about 
long-term performance, not just last year, you need to 
look back a little further to see the trends.  

Over the last five years: 

we’ve more than doubled our adjusted earnings  
per share, from 27.5p in 2004 to 57.7p in 2008,  
an annual growth rate of 20.4%; 

we’ve almost doubled our operating cash flow from 
£418m to £796m; 

we’ve increased our return on invested capital from  
6.3% to 9.2%, a return above our cost of capital. 

There’s one other measure that’s especially important to 
us, too. That’s the cash we return to shareholders each 
year through our dividend. The dividend has grown by an 
average of 6% each year over the last 10 years, and our 
2008 rise of 7 % will mean that Pearson has increased its 
dividend above the rate of inflation for every one of the 
past 12 years.  

 
 
 
 
 
 
 
 
Section 2 Our strategy 

09 

The future 

That financial record indicates that our strategy is 
working. But a strategy is really good only if it’s flexible 
enough to adapt to changes in the battle. This year, we’re 
going to face a tough test: while our objectives and our 
plans haven’t changed, the world we’re travelling in is 
now fundamentally different. We’ve watched the global 
financial system lurch from crisis to near-catastrophe, 
and the aftershocks are beginning to make large cracks 
in the ‘real economy’, that place where most of us live 
most of the time.  

Bookstores were caught up in the same consumer 
spending gloom that hovered over Main Streets around 
the world.  

We have to expect those kinds of pressures – and possibly 
others – to continue in 2009. That’s why we’re being 
cautious. We’ve planned for tough economic times  
and we’re making tough choices to stay fit for them. 

…and some reasons to be confident… 

But – and this is a very big ‘but’ – we do have real 
grounds for confidence, too.  

As we wade out into 2009, we’re sloshing through  
events that were unimaginable a year ago and are hard 
to predict even now. Governments and regulators have 
become the centre of our attention, taking bold steps  
to stabilize banks, shore up whole industries, stimulate 
spending and investment and restore confidence  
and trust.  

The lessons of the dot.com bust and the advertising  
and technology recession that accompanied it are still 
fresh in our minds. Many of us still remember the pain 
some of our businesses went through in 2001–2003.  
We all learned some things from that period about  
our vulnerabilities and about acting sooner  
and more radically.  

In that context, here’s how I see Pearson’s prospects 
now, and how we’ll approach things through this year. 
It’s not simple. The truth is, in all my time at Pearson  
I’ve never been so torn between feeling confident and 
feeling cautious. And I’ve never found our outlook for  
the coming year as hard to predict as I do today.  

Some reasons to be cautious… 

To state the blindingly obvious, a severe and worldwide 
economic contraction inspires caution. You can see the 
effects of the contraction pretty much everywhere you 
look: in the depressed prices of assets such as property, 
commodities and shares; in the sorry state of industries 
as diverse as financial services, automobiles and  
retail; in the wobbly financial state of corporations and 
governments; in the conservative spending decisions  
of companies, public bodies and individuals; in the 
confusion over what to do about all this by just  
about everyone. 

In spite of those events, 2008 was another good year  
for Pearson. We distinguished ourselves through the 
quality of our publishing, the expansion of our service 
businesses, and our commitment to being the innovator 
in our industries. We also grew and made good profits.  

But we knew as last year went on that the depressive 
forces in the economy would inevitably affect us too in 
some ways at some point.  

Most US states, seeing their own incomes from  
corporate and personal taxes dwindle, had to tighten 
their girths and rein back their spending on education. 
Financial institutions, normally important advertisers in 
the Financial Times, didn’t have much to shout about  
(or much spare cash to shout with).  

So over the past few years, we’ve worked hard to make 
Pearson more reliable. We aren’t immune to ructions  
in the economy, but we’re very different today than we 
were eight years ago. Today we’re more dependent on 
repeating subscription or contract revenues and less 
dependent on cyclical advertising sales; stronger in 
faster-growing digital and services markets; much  
more geographically diverse. These changes give  
us confidence. 

And we have other reasons to be confident, too:  

We’re in a strong financial position (having 
unfashionably resisted the idea that we should take  
on a lot of cheap debt during the credit bubble).  

We’re benefiting from the weakness of the UK pound against 
the US dollar, primarily because we make most of our sales 
and profits in dollars but report our results in pounds.  

We’re now a global rather than a largely US or UK 
company, so our geographic diversity gives us wider 
markets and less exposure to two challenged economies. 

We’re in a very strong position relative to our competitors, 
in industries that face both cyclical challenges and 
structural change. 

We make real products and essential services that meet 
two genuine consumer needs: the need to understand 
what’s happening in this fast-moving and inter-
connected world and the need to be educated (and  
re-educated) to make the most of its opportunities.  

 
 
 
 
10 

Pearson plc Annual report and accounts 2008 

Our strategy continued 
Marjorie Scardino, chief executive 

But this year, more than ever, we can’t afford to be 
complacent or think that things will continue to go our 
way. We’ve planned that the tough market conditions  
we saw in the closing months of 2008 will last for all of 
2009. And we’re continuing to prepare for the possibility 
that our customers and our markets may very well feel 
worse before they begin to feel better. 

Here are the few principles that are guiding our 
decisions this year:  

1. We’ve tried to act pre-emptively to get ourselves in a 
strong position to weather the economic storm. That has 
included the last few years’ work, and a raft of recent 
measures to tighten our costs across the board.  

We have, just as one example, taken a decision to  
award a 2009 pay increase to only those people who  
are currently earning less than $50,000 (or £30,000)  
a year. That decision about salaries, as well as other 
efficiencies, will help keep as many Pearson people  
as possible working, earning and contributing to  
the economy.  

2. We’ll continue to invest in our businesses, no matter 
what the market environment. Each one of them has 
been remarkably successful in the past few years – 
largely as a result of sustained and targeted investment 
in high quality content, digital innovation and 
international expansion.  

We’ll continue to challenge our investment plans,  
and we’ll continue to expect strong returns from them. 
But our general attitude is that we are in our businesses 
for the long term and we won’t let any short-term 
disruption undermine our goals.  

3. We’re tackling this uncertain world as one company. 
This downturn will likely have a sharp impact on some 
parts of Pearson, while others will be more impervious, 
even contrary, to the pressure. So we’ll use our strength 
in some places to shore up momentary weakness in 
others. The important point is that all the people in 
Pearson are trying to pull in the same direction. 

Though that effort is about 34,000 individuals, we have 
one in particular to thank for it. His name is David Bell, 
our director for people, and he is stepping down from our 
Board at our annual meeting and retiring from Pearson at 
the end of this year.  

David has dedicated his entire, 39-year working life to us 
– first as a journalist at the Oxford Mail, which Pearson 
owned, and then at the Financial Times; then as the FT’s 
advertising director, marketing director, chief executive 
and finally (since 1996) chairman. And, for the past 
eleven years, he’s been our director for people.  

David has played an enormous role in defining the 
company that Pearson aspires to be today: commercially 
successful, intellectually courageous, socially 
responsible. He’s passionate about the craft of 
publishing and the social function of business. Over the 
next few months, I’m sure hordes of people inside and 
outside Pearson will want to thank David for the role he’s 
played in their careers, because he has helped many of 
us along the way. I’ll be the first in line. 

We will continue to develop and take good care of both 
the talent in our company and the idea that Pearson is  
a special place to work. 

This is a complicated and challenging time, and caution 
and confidence are finely balanced. The economic and 
business environment is worse than many of us have 
seen in our lifetimes. But people will still go to school, 
still need information about markets, still want to  
escape from their present through other people’s stories. 
Those are the things we do to help people make the  
most of their lives.  

Our company is strong and prosperous, and our task  
is to make absolutely sure it stays that way. I’m as 
confident as I can be that the inspiration of a sound 
strategy, together with the talent and perspiration of 
34,000 people, will enable us and our shareholders  
to emerge even stronger from this very difficult time. 

Majorie Scardino Chief executive 

 
 
 
 
 
 
 
2008 Financial overview 

In 2008, Pearson’s sales increased 8% at constant 
exchange rates to £4.8bn and adjusted operating profit 
11% to a record £762m. Every part of the company 
contributed to the growth, with adjusted operating profit 
at Penguin up 4%, at Pearson Education up 11% and at 
the FT Group up 13%. Adjusted earnings per share were 
57.7p, up 24% on a headline basis. 

Portfolio changes and currency movements had a 
significant impact on reported results in 2008. The net 
effect of acquisitions and disposals was to add £199m  
to sales and £35m to operating profit, primarily in our 
education business, where we integrated the testing  
and international parts of Harcourt, acquired from  
Reed Elsevier. We also expensed significant integration 
charges related to the acquisition, which are included  
in our operating results. Currency movements added 
£320m to sales and £76m to operating profit. This was 
largely the result of the strengthening of the US dollar 
against sterling over the course of the year although  
the strength of other currencies against sterling also 
contributed. We generated approximately 60%  
of our sales and profits in US dollars. 

Section 3 Our performance 

11 

Operating cash flow increased by £112m to £796m 
(headline growth of 16%) and total free cash flow by 
£224m to £631m, or 79.2p per share (headline growth of 
55%). Cash conversion was once again strong at 104%  
of operating profit, assisted by exchange rates. Over the 
past five years, the proportion of our profits converted to 
cash has averaged more than 100%. Our ratio of average 
working capital to sales improved by a further 0.1% 
points after removing portfolio effects. 

Our tax rate in 2008 was 26.4%, the same as in 2007.  

Our return on average invested capital* showed a 
headline increase of 0.3% points (to 9.2%). 

Statutory results show an increase of £102m in operating 
profit to £676m (£574m in 2007). Basic earnings per 
share for continuing businesses were 47.9p in 2008 
against 39.0p in 2007. 

Net debt was £487m higher at £1,460m (from £973m  
in 2007). Cash flow was strong, but our net debt was 
higher with the impact of acquisitions and disposals  
(net impact of £285m) and the year-end strength of  
the dollar on our largely dollar-denominated debt  
(net impact of £410m). Since 2000 Pearson’s net  
debt/EBITDA ratio has fallen from 3.9x to 1.7x and  
our interest cover has increased from 3.1x to 8.7x.  

Dividend. The board is proposing a dividend increase of 
7% to 33.8p. Subject to shareholder approval, 2008 will 
be Pearson’s 17th straight year of increasing our dividend 
above the rate of inflation. Over the past five years we 
have increased our dividend at a compound annual rate 
of 7%. Our dividend cover is now 1.7x. 

*Using average invested capital and cash tax paid. 

 
 
 
 
 
 
 
 
 
 
 
12 

Pearson plc Annual report and accounts 2008 

Outlook for 2009 

Pearson achieved a strong performance in 2008  
against the backdrop of a sharp deterioration in the 
global economy. Though the company performed well,  
market conditions became more difficult for some  
of our businesses as the year went on. 

In the fourth quarter, trading momentum remained 
strong for our education business. The Financial Times 
Group continued to achieve good growth – in particular 
at Interactive Data and Mergermarket – but FT Publishing 
saw a decline in advertising revenues (which now 
account for 4% of Pearson’s sales). Consumer publishing 
markets in the US and UK were challenging, but Penguin 
performed well in the key holiday selling season. 

Interest and tax. In 2009, we expect our interest charge 
to adjusted earnings to be higher than 2008 reflecting 
the impact of the recent strength of the dollar on our 
largely US dollar-denominated debt and the pensions-
related credit to interest becoming a debit in 2009.  
Our profit and loss tax charge is likely to be in the 26%  
to 28% range and we now expect our cash tax to stay 
close to 2008 levels. 

Exchange rates. Pearson generates approximately  
60% of its sales in the US, and each 5 cent change  
in the average £:$ exchange rate for the full year  
(which in 2008 was £1:$1.85) would have an impact  
of approximately 1p on adjusted earnings per share. 

We are planning on the basis that the tough market 
conditions that we saw for some of our businesses 
towards the end of 2008 are likely to persist throughout 
2009. We expect to benefit from a range of early actions 
to revise products and supply lines, reduce costs and 
sustain investment. Based on current exchange rates 
and market conditions we would expect to achieve  
full-year adjusted earnings at or above the 2008 level  
of 57.7p per share.  

In Education, we are planning for weak conditions in  
the US School publishing market but expect continued 
growth in our testing, Higher Education and International 
Education businesses. We expect the new US 
administration’s emphasis on education, reflected in 
both the economic stimulus package and the focus  
on reform, to provide a significant boost to education 
institutions. The extent and timing of the impact on  
our business is unclear at this stage, so we have  
not included these factors in our guidance.  

At the FT Group, we anticipate continued strong demand 
for high-quality analysis of global business, finance, 
politics and economics; a tough year for advertising; 
strong renewal rates in our subscription businesses;  
and continued growth at Interactive Data.  

At Penguin, we expect another competitive performance 
in challenging trading conditions for book publishers 
and booksellers.  

 
 
 
Pearson Education 

Section 3 Our performance 

13 

 North American Education 

School Curriculum 

2008 
2,002

2007 
1,667

CER 
growth 
11%

Underlying 
growth 
3%

303

273

5%

(2)%

£ millions 
Sales 
Adjusted operating 
profit 

Overview 

Pearson is the market leader in education publishing 
and services in North America. This is Pearson’s largest 
business, with 2008 sales of £2bn and operating profit 
of £303m. Over the past five years, it has increased sales 
at a compound annual growth rate of 10% and profits at 
a rate of 9%.  

Raising student achievement has long been a key priority 
across the political spectrum in the US. Though the 
current economic climate has placed considerable 
pressure on state and local tax receipts – and therefore 
education funding – spending on educational materials 
has historically proved relatively resilient. In addition, 
the new administration’s economic stimulus package 
contains a range of measures to support state funding 
and education reform.  

The education publishing industry is going through a 
period of significant change driven by the demand for 
high educational standards and accountability, the shift 
from print to digital products and a rapidly changing 
competitive environment. 

Our business serves educators and students from early 
education through elementary, middle and high schools 
and into higher education with a wide range of products 
and services: curriculum textbooks and other learning 
materials; student assessments and testing services; 
and educational technologies. Pearson has a leading 
position in each of these areas and a distinctive strategy 
of connecting those parts to support institutions and 
personalise learning. In 2008 we began to integrate  
our North American School and Higher Education 
companies, which we believe will bring significant 
opportunities to develop growth businesses, to  
share investments and technologies and to gain  
further efficiencies. 

Highlights in 2008 included:  
US School publishing market declined 4.4% in 2008, 
according to the Association of American Publishers. 
State budget issues caused particular industry-wide 
weakness in the supplementary publishing segment  
and the open territories.  

Pearson took an estimated 28% share of the total new 
adoption market, and 31% of the adoptions competed 
for. Pearson participated in approximately 92% of the 
total new adoption market, down from approximately 
95% in 2007.  

Pearson launched enVisionMATH, an integrated print-
and-digital elementary mathematics programme  
(and the next generation of the innovative and highly 
successful California social studies programme). 
enVisionMATH helped Pearson to a market-leading  
38% share of all maths adoptions, including 50% in 
Texas, and sold strongly across the open territories. 

Learn more at www.envisionmath.com 

Miller-Levine Biology and enVisionMATH programmes 
were also successfully launched for the 2009  
adoption campaign. 

The Association of Educational Publishers honoured  
two Pearson products, enVisionMATH and Longman 
English Interactive Online Level 2, as the year’s  
‘most outstanding’ materials in the field of teaching  
and learning. 

Learn more at 
www.longmanenglishinteractive.com 

Three Pearson products were named America’s best 
educational software products in the Software & 
Information Industry Association’s 23rd Annual CODiE 
Awards. KnowledgeBox was named Best MultiMedia 
Solution, Waterford Early Learning won the Best 
Course/Classroom Management award, and Waterford 
Early Learning – Math and Science was named Best 
Science Instructional Solution. 

 
 
 
 
 
 
 
 
 
 
14 

Pearson plc Annual report and accounts 2008 

Pearson Education continued 

North American Education: key performance measures 

The US Department of Defense awarded Pearson  
a five-year contract to provide elementary-school  
reading programmes, including Pearson’s Reading 
Street, for its schools around the world. 

Pearson created a new Educator Development Group, 
which brings together the company’s leading teacher-
centred businesses in North America, to support 
teachers at every level from preparation at the college 
level through to professional development and 
advanced degrees. 

Assessment and Information 

Highlights in 2008 included:  
The integration of Harcourt Assessment progressed well 
with strong performances in state testing, catalogue 
tests and clinical assessments.  

Our market-leading state assessments division 
continued to gain share, winning more than half of 
contracts competed for by value. Pearson now provides 
major state-wide testing services to 30 states.  

We continue to be a leader in online testing with over  
3.8 million secure tests delivered across 13 states during 
the year, up from 2.5 million in 2007.  

Our National Assessments division benefited from new 
long-term contracts including The American Diploma 
Project (a three-year contract to deliver Algebra II exams 
to a consortium of 15 states); the College Board’s 
Accuplacer programme (a seven-year contract to deliver 
computer-adaptive reading, writing and maths tests to 
assess college readiness); and The National Board for 
Professional Teaching Standards (a five-year contract  
to develop, administer and score its National Board 
Certification programme for accomplished teachers, 
covering 25 certificate areas). 

We extended our leading position in teacher certification 
boosted by contract renewals in California (for three 
years), Oklahoma (six years), and New Mexico (four 
years). We also won a two-year contract to manage 
California’s certification testing for teachers of English  
as a foreign language. 

 
 
 
 
Section 3 Our performance 

15 

Custom Solutions grew strongly, expanding beyond 
textbooks to educational solutions including  
on-demand authoring of original content; customised 
technology; and on-demand curriculum, assessments 
and courseware. 

Pearson formed new strategic partnerships to provide 
materials and online learning services to educational 
institutions. These included Rio Salado College in 
Arizona, which has 450 online classes and 48,000 
students; the Colorado Community College system, to 
provide digital textbooks for 17 courses; and Louisiana 
Community & Technical College System, to provide 
students with a customised online learning programme 
across 47 campuses through the combination of custom 
textbooks, eCollege and MyLabs. 

eCollege, Pearson’s platform for fully-online distance 
learning in higher education, increased enrolments  
by 34% to 2.5 million and benefited from continued 
strong renewal rates. It achieved good new business 
performance both in the US and internationally, 
including Brazil; deployed its new .Next platform 
enabling rapid new product development; and  
sustained investment to drive growth in International 
and K-12 markets.  

Pearson achieved strong growth in publishing and 
related services for students in workplace and vocational 
education. We launched new partnerships with the 
National Restaurant Association’s leading food safety 
programme, ServSafe, and the International Fire Service 
Training Association (IFSTA) fire training programme. 

Clinical Assessments, which provides a wide range  
of assessments for personality, behaviour, ability, 
achievement, speech and language, and career interest, 
benefited from the strong growth of our AimsWeb data 
management and progress monitoring service for the 
Response to Intervention (RTI) market (which monitors 
children who are having difficulty learning) and the 
publication of WAIS-IV and MMPI-RF, new editions of the 
key products for assessing intelligence and personality. 

Major contract wins in Student Information Systems 
include South Carolina (709,000 students), Dallas 
(165,000 students) and Baltimore (83,000 students).  

Our new Edustructures business, which provides 
interoperable systems to support data collection  
and reporting between school districts and state 
governments, continued to win contracts with State 
Education Agencies. It successfully implemented  
proof-of-concept projects in Kansas and Alaska,  
and expansion of projects in Virginia, South Carolina  
and Wyoming. 

Higher Education 

Highlights in 2008 included:  
The US Higher Education publishing market grew 3.6%  
in 2008, according to the Association of American 
Publishers. The industry benefited from healthy 
enrolments, even in tougher economic conditions, and 
federal government action to support student funding. 
We continued to see strong demand for instructional 
materials that are enhanced by technology and 
customisation.  

Pearson grew faster than the industry and outperformed 
the market for the tenth straight year. 

We continued to invest in established and new author 
franchises, such as Campbell & Reece’s Biology;  
Tro’s Chemistry; Lilienfeld, Lynn, Namy & Woolf’s 
Psychology; and Wysocki & Lynch’s DK Handbook. 

Pearson’s ‘MyLab’ digital learning, homework and 
assessment programmes grew strongly and now  
span the curriculum. Our MyLab products were used  
by more than 4.3 million students globally, with student 
registrations 48% higher than in 2007. Evaluation 
studies show that the use of the MyLab programmes  
can significantly improve student test scores and 
institutional productivity. 

Learn more at 
www.mymathlab.com/makingthegrade_v3.pdf 

 
 
 
 
 
 
 
 
16 

Pearson plc Annual report and accounts 2008 

Pearson Education continued 

 International Education 

Europe 

2008
866

2007 
735

CER 
growth 
11%

Underlying 
growth 
2%

135

92

26%

16%

£ millions 
Sales 
Adjusted  
operating profit 

Overview 

Pearson is the world leader in education publishing and 
related services outside North America. Over the past 
five years, this has been Pearson’s fastest-growing 
business, increasing sales at a headline compound 
annual growth rate of 16% (from £484m in 2004 to 
£866m in 2008) and operating profit five-fold (from 
£27m in 2004 to £135m in 2008). The business has 
achieved strong organic growth and successfully 
integrated a number of acquisitions including Edexcel, 
Harcourt International and PBM. 

Looking ahead, we expect our International Education 
businesses to continue to benefit from a series of 
powerful growth trends: increasing public and private 
spending on education; growing participation rates  
in elementary, secondary and higher education; the 
demand for assessment to provide measures of 
achievement; the growing technology infrastructure  
in educational institutions; and the rise of English  
and other international languages.  

In 2008, we made good progress on our strategic goals, 
extending our strong position in English language 
learning and educational technology, developing 
services for measuring and certifying student progress, 
and providing integrated solutions to help educational 
institutions achieve their goals. We also expanded our 
product range and geographic presence through the 
acquisitions of Harcourt International and Fronter.  
Sales increased by 11% to £866m and profits by 26%  
to £135m at constant exchange rates. Headline profit 
growth of 47% also benefited from some transactional 
foreign exchange gains. 

Highlights in 2008 included: 
In the UK, Edexcel received over 1.3 million registrations 
for vocational assessment which, when combined  
with more than 2.1 million registrations for general 
qualifications, made it one of the UK’s largest 
assessment organisations. Edexcel marked 4.3 million 
‘A’-level and GCSE scripts onscreen, representing  
88% of all student work marked by Edexcel examiners. 

Edexcel was awarded the contract to administer the 
2009 National Curriculum Tests for Key Stage 2 by the  
UK Qualifications and Curriculum Authority. 

Edexcel made a significant investment in supporting the 
growth of academic and vocational qualifications both  
in the UK and internationally. These included the UK’s 
new Diploma qualification for 14–19 year-olds; the IGCSE 
qualifications to meet the needs of international schools 
and colleges; and BTEC, Edexcel’s flagship vocational 
qualification. In schools, BTEC registrations have grown 
from about 70,000 to 250,000 in the past two years. 

‘MyLab’ digital learning, homework and assessment 
programmes were used internationally by more than 
237,000 students, up 82% on 2007, and are now sold  
in more than 65 countries worldwide. MyLabs and 
Mastering Physics, two of Pearson’s online education 
programmes, continued to win international  
adoptions, increasingly with localised versions  
for individual markets. 

Our UK school publishing business grew ahead of the 
market with the successful integration of Harcourt 
International. This was driven by curriculum reform and 
market share gains in the secondary market, helped by 
strong publishing, innovative technology and integrated 
assessment for learning. 

The combination of Pearson content, customisation 
capabilities and technology supports strong 
performance in Higher Education and ELT across 
European markets including France, Benelux and  
Central & Eastern Europe. 

 
 
 
 
 
Section 3 Our performance 

17 

Asia and Pacific 

Highlights in 2008 included:  
The New York Institute of Finance (NYIF) opened a Beijing 
office under the name of Pearson Financial Consulting  
to educate and train China’s financial and business 
professionals through classes, in-company courses  
and monthly financial forums. 

In India, Pearson saw rapid sales growth underpinned  
by strong local publishing of titles including 
Macroeconomics by Errol D’Sousa of IIM Ahmedabad 
and Upinder Singh’s book on Ancient and Medieval 
Indian History. Two books published by Pearson 
Education won the First and Third Prize in the Delhi 
Management Association’s DMA-NTPC Awards. 

In Thailand, Pearson secured its largest adoption of 
MyITLab outside North America at Sripatum University 
accompanied by the Go! Office 2007 series of textbooks. 

Pearson was named Secondary Publisher of the Year 
2008 at the Australian Awards for Excellence in 
Educational Publishing, based on factors including the 
quality of products, accuracy of information, quality of 
customer service, innovation of products and services, 
and prompt delivery of products. Successful and rapid 
Integration of Harcourt International. Good growth in 
higher education was supported by strong take-up of 
MyLab and Mastering products. 

In China, Pearson acquired two chains of private  
English-language schools. ‘Learning’ provides 
instruction for children aged five through 12, principally 
in Shanghai. Dell English offers English-language 
training to students typically between ages of 15 and 35, 
principally in Beijing. 

Pearson announced the acquisition of Fronter, a learning 
platform (also known as a Learning Management System 
or ‘LMS’) which provides easy-to-use tools for secure 
online education and collaboration. The Fronter platform 
enables students to learn whenever and wherever  
they choose; review their personal study plan; submit 
assignments; communicate with teachers, peers and 
parents; and study on their own or in a group. Teachers 
use the platform to create, store and repurpose learning 
resources and coursework which their students access 
online. The platform includes more than 80 tools for 
teachers and students and is highly customisable in 
terms of functionality, design and language. 

Africa and the Middle East 

Highlights in 2008 included:  
Pearson won a contract to deliver the Abu Dhabi Education 
Council’s external assessment programme over three  
years starting in 2009. The tests cover English, Arabic, 
mathematics and science for students in grades 3 to 11. 

Pearson worked with Jordan’s Ministry of Education  
to build a test development system which has been 
enhanced to support the creation of test items and  
tests in Arabic, replacing a paper-based system. 

Pearson announced its intention to increase its 
ownership in Maskew Miller Longman in South Africa, 
and bring together its education companies in the region 
into a new organisation, Pearson Southern Africa (85% 
owned by Pearson). The creation of Pearson Southern 
Africa will help Pearson deploy its global resources 
throughout the region, and better support students and 
teachers in such critical areas as assessment, teacher 
development and professional and vocational learning. 

Pearson announced the acquisition of an additional  
22% stake in Longman Nigeria, the leading educational 
publisher in Africa’s most populous country, taking our 
ownership to a controlling 51% stake. The business 
performed strongly in 2008 supported by an order for 
two million textbooks for mathematics and English by 
the states of Lagos and Bauchi. 

 
 
 
 
 
 
 
 
18 

Pearson plc Annual report and accounts 2008 

Pearson Education continued 

Latin America 

Highlights in 2008 included:  
Rapid growth in Mexico, Pearson’s largest market in  
the region, with particularly strong growth in custom 
publishing. In English Language Teaching, we won  
an integrated custom publishing, academic support  
and services solutions contract with CONALEP, the 
national vocational/technical secondary programme.  
We developed a custom publishing programme for a 
leading test prep academy, CONAMAT, which included 
Simplified Mathematics, the best selling title of the 
programme, selling over 20,000 units. 

In Panama, the Ministry of Education adopted Prentice 
Hall Virtual Labs and Lab Manuals for Chemistry and 
Biology for 75,000 high school students. 

In Brazil, which has Latin America’s largest and fastest-
growing university population, Pearson provided custom 
publishing services to five leading universities in 
business, math, science, engineering and several  
other fields. 

Growing Government tenders business in Maths and 
Science including the success of a new local math  
series for middle schools in Mexico and the adoption  
of two levels of our primary Science programme in  
Chile, adapted from our US Scott Foresman 5th/6th 
Grade programme, to support local curriculum  
standards in Spanish. 

Strong growth of English Language Teaching materials 
across Latin America underpinned by performance in 
Mexico, Argentina, Colombia, Peru and Central America. 

International Education key financial performance 
measures 

 Professional 

£ millions 
Sales 
Adjusted operating 
profit 

Overview 

2008 
244

2007 
226 

CER  
growth 
1% 

Underlying 
growth  
1% 

36

27 

26% 

26% 

Our Professional education business is focused  
on publishing and other learning programmes for 
professionals in business and technology, and on  
testing and certifying adults to become professionals.  

Over the past five years, we have increased sales in this 
division at a compound annual rate of 11% in constant 
currencies and operating profit from a loss of £5m in 
2004 to a profit of £36m in 2008. Over that period, we 
significantly re-oriented our professional publishing 
businesses towards long-term growth markets and built 
professional testing into a profitable industry leader.  
We see good growth for these businesses, which will  
benefit from rising demand for work-related skills  
and qualifications in both developed and developing 
markets; and from close connections with professional 
content and customers in other parts of Pearson.  

 
 
 
 
Section 3 Our performance 

19 

Professional testing and certification 

Professional publishing 

Highlights in 2008 included:  
Approximately six million secure online tests were 
delivered in more than 4,000 test centres worldwide  
in 2008, an increase of 2% over 2007.  

Registration volumes for the Graduate Management 
Admissions Council test rose 12% worldwide in 2008, 
including a 22% increase outside the US. 

New business included contracts to provide certification 
exams for the Health Authority AbuDhabi, end of course 
exams for Maryland University College, certification 
exams for the Institute of Supply Management, the 
development and administration of tests for the 
Colorado Office of Barber and Cosmetology Licensure 
and an exclusive contract with Adobe. 

Renewals included contracts with the Georgia Insurance 
Licensing Board, the Virginia Board of Nursing, the Law 
National Admissions Consortium, Measurement 
Research Associates, Inc., and the Kentucky Real  
Estate Commission. 

Pearson VUE introduced several security enhancements 
to its high-stakes testing, including implementation  
of palm vein recognition technology, a non-intrusive 
identification system, and of digital watermarking  
of exam data. 

Pearson VUE announced the transition of The Institute of 
Internal Auditors certification exam, the Certified Internal 
Auditor, from paper-and-pencil to computer-based test 
delivery. The Certified Internal Auditor designation is the 
only globally accepted certification for internal auditors 
and will be delivered in English, Japanese, French, 
Spanish and Italian. 

Pearson VUE agreed a partnership with NIIT Ltd. of India 
to expand Pearson VUE’s certification network in India, 
extending a range of tests for students throughout the 
country. In a first phase, Pearson VUE and NIIT will set  
up testing facilities in Bangalore, Chennai, New Delhi, 
Hyderabad and Pune.  

Highlights in 2008 included:  
Scott Kelby, an author at our technology imprint 
Peachpit, was the top-selling author of computer books 
in the US for the fifth consecutive year with titles such  
as The iPhone Book, Mac OS X Leopard Book and  
The Adobe CS4 Book for Digital Photographers.  

The iPhone Developer’s Cookbook by Erica Sadun, 
initially published online as a DRM-free ebook, became 
the #1 computer book for Amazon Kindle and the #1 
book on Safari. When published in print form, it became 
the #1 Computers & Internet Book on Amazon. 

We created nearly 200 video based educational lessons 
(230 hours of video) including Aarron Walter’s SEO And 
Beyond, and Deitel & Associates’ C# 2008 Fundamentals 
I and II and built new distribution channels for video via 
our websites and via Safari Books Online. 

Pearson developed new iterative publishing programme 
called Rough Cuts which allows authors and customers 
to interact ahead of publication, building awareness  
and capturing customer contributions. Almost 25%  
of the print books published in 2008 entered the  
Rough Cuts programme, benefiting from comments  
prior to print publication. 

Strong growth of eBooks, videos and other digital assets 
sold directly (via our websites and our joint-venture, 
Safari Books Online), and through other digital retail 
outlets (such as the Amazon Kindle and Sony eReader). 

Sales of English and local language technology books 
saw good growth in international markets including the 
Middle East, South Africa, India and South America with 
best-sellers including CCNA Exam Certification Library by 
Wendell Odom, Presentation Zen by Garr Reynolds and 
Effective Java 2E by Josh Bloch 

Titles by Pearson’s business imprints, including FTPress 
and Wharton School Publishing, included Financial 
Shock by Mark Zandi, Chief Economist at Moody’s and 
an advisor to the White House, on the causes of the 
credit crunch with particular emphasis on the sub-prime 
mortgage market. 

 
 
 
 
 
 
 
 
20  Pearson plc Annual report and accounts 2008 

FT Group 

£ millions 
Sales 
FT Publishing 
Interactive Data 
Total 

Adjusted operating profit 
FT Publishing 
Interactive Data 
Total 

74
121
195

Overview 

2008

2007 

CER 
growth 

Underlying 
growth 

390
406
796

344
344
688

56
97
153

9%
10%
9%

9%
15%
13%

4%
9%
7%

0%
13%
8%

The FT Group is a leading provider of essential 
information in attractive segments of the global business 
information market. These include insight and analysis 
through the Financial Times, FT.com and The Economist, 
and intelligence, valuations and indices through 
Mergermarket, FTSE and Interactive Data. 

In recent years, the FT Group has significantly shifted  
its business towards digital and subscription revenues. 
We have sold our largely print and advertising-based 
national media companies (Recoletos in Spain, Les 
Echos in France, FT Deutschland in Germany); acquired 
digital businesses with international opportunities 
(Mergermarket, Exec-Appointments.com, Money-Media); 
and invested steadily in our global and digital 
businesses including the Financial Times, FT.com  
and Interactive Data.  

As a result of this strategy, in 2008 digital services 
accounted for 67% of FT Group revenues, up from  
28% in 2000; and in 2008 advertising accounted for 
25% of FT Group revenues, down from 52% in 2000.  
On a continuing business basis, FT Group sales have 
increased at a headline compound average growth  
rate of 12% (from £504m in 2004 to £796m in 2008)  
and profits by 32% (from £65m to £195m).  

Looking ahead, we believe that the FT Group’s premium 
and global positions, combined with our digital and 
subscription businesses, put us in a good position to 
weather tougher economic conditions. 

FT Publishing 

Highlights in 2008 included:  
FT Publishing benefited from a shift towards subscription 
and service-based revenues. FT Publishing sales were up 
9% and operating profit up 9% to £74m (£56m in 2007) 
despite a tough advertising market, particularly in the 
fourth quarter. 

Financial Times maintained worldwide newspaper 
circulation at approximately 435,000 (434,196 average 
for the June–December ABC period) and won both major 
UK press awards: Newspaper of the Year at the 2008 
British Press Awards and Newspaper Awards. In the UK 
National Readership Survey, readership rose more than 
16% to 418,000.  

FT circulation revenues were up 16% as investment in 
content and demand for high-quality analysis of the 
global financial crisis supported an increase in pricing 
and quality of circulation. 

FT Publishing advertising revenues declined 3%, with  
a weak advertising market in the fourth quarter as 
financial institutions, technology companies and 
recruiters reduced their marketing investment. In 2008, 
we took a series of actions to reduce costs and prepare 
for more difficult trading conditions in 2009. 

FT.com benefited from its launch of an innovative access 
model involving registration for access to more than 
three articles per month. Subscribers grew 9% to 
109,609, and registered users increased more than five-
fold from approximately 150,000 at the end of 2007 to 
966,000 at the end of 2008. 

The Financial Times continued to invest in international 
expansion and fast-growing markets. It launched a  
new edition for the Middle East, and Rui, a lifestyle and 
wealth-management magazine for China’s fast-growing 
business elite. 

FT acquired Money-Media, which provides online news 
and commentary for the fund-management industry. 
Money-Media rolled out Ignites Europe, an online  
news service for people working with the European 
cross-border fund industry.  

A strong performance from Mergermarket, benefiting 
from its digital subscription model, with contract renewal 
rates of almost 85%. The Mergermarket and Debtwire 
products performed particularly well, emphasising that 
the services remain valuable to customers throughout 
the cycle.  

 
 
 
 
Mergermarket launched two new products, Debtwire  
ABS and Debtwire Restructuring Database, in response 
to growing levels of distressed asset sales and 
restructuring funds. It continued to expand and acquire 
new customers geographically in the US, Europe  
and Asia, launching its M&A event-driven product – 
dealReporter – in Russia, Poland, Turkey, the UAE and 
South Africa. Mergermarket also continued to build  
its Pharmawire product for financial institutions that 
support the pharmaceutical industry. 

Mergermarket’s conference business – Remark – had  
a strong year, with significant growth in the number of 
events, attendees and newsletter publications. It also 
increased its digital offering in this business through 
video, podcasts and live webcasts. 

The Economist, in which Pearson owns a 50% stake, 
increased global weekly circulation by 6.4% to 1.39m  
(for the July–December 2008 ABC period). 

FTSE, in which Pearson owns a 50% stake, announced 
several new indices including expansion of the FTSE 
Environmental Opportunities Index and introduction,  
in partnership with the Athens Exchange, of the 
FTSE/ATHEX Liquid Mid Index. 

FT Publishing key performance measures 

Section 3 Our performance 

21 

Interactive Data 

Highlights in 2008 included:  
Interactive Data revenues up 10% and operating profit up 
15% to £121m (£97m in 2007) driven by strong new sales 
throughout the year and approximately 95% renewal 
rates within its Institutional Services segment. 

Interactive Data continued to benefit from growth trends, 
including: heightened scrutiny around the valuation of 
securities; increasing regulation; increasing adoption of 
low latency data for algorithmic trading; and continuing 
need to differentiate wealth management offerings with 
bespoke web-based client solutions. 

Pricing and Reference Data continued to generate good 
growth in North America and Europe. Growth is primarily 
organic, providing additional services to customers; and 
also benefited from bolt-on acquisitions, most recently 
the announced purchase of NDF, a leading provider of 
securities pricing, reference data and related services  
to most of the major financial institutions in Japan. 

Real-Time Services saw strong growth in its real-time 
data feeds business and continued expansion of its 
Managed Solutions business in the US. Real-Time 
Services added a number of new market sources in North 
America and the Middle East. The Managed Solutions 
business announced that it had doubled the number  
of clients in the US during the past year to 80. 

Continued investment in expanding the breadth and 
depth of the data covered and products offered, 
including a new alliance to provide complex derivatives 
and structured product valuation services; and in the 
capacity of its real-time infrastructure to allow for the 
anticipated growth in real-time market data volumes. 

Interactive Data key performance measures 

 
 
 
 
 
 
 
 
 
 
22  Pearson plc Annual report and accounts 2008 

Penguin 

£ millions 
Sales 
Adjusted  
operating profit 

Overview 

2008
903

2007 
846

CER 
growth 
0%

Underlying 
growth 
3%

93

74

4%

4%

Penguin is one of the most famous brands in book 
publishing, known around the world for the quality of  
its publishing and its consistent record of innovation. 

Over the past five years, Penguin’s sales have increased 
at an average rate of 4% and profits at 14% – the result  
of a plan to generate significant and consistent margin 
improvement. That plan had four major parts: 

1. Investing consistently and in a disciplined way in 
author and product development; 

2. Developing a globally co-ordinated publishing 
organisation, benefiting from worldwide scale and rapid 
rates of growth in literacy, education and demand for 
books in emerging markets; 

3. Innovating with digital technologies to provide new 
reading experiences, new ways to market and sell books, 
and more efficient means of production, storage and 
distribution of content;  

4. Becoming a more efficient organisation, focusing  
on margin progression, working capital discipline and 
cash generation.  

In 2008, those initiatives helped Penguin reach its target 
of double digit margins, even in tough conditions for 
book publishers and booksellers and after additional 
bad debt provisions. Headline growth includes the 
impact of increased transactional foreign exchange 
gains. Looking ahead, Penguin’s strategy involves further 
investment in publishing in both established and 
emerging markets, and in continued digital innovation, 
as it seeks to build on its strong competitive position  
and accelerate sales growth.  

Strong publishing in all markets; top awards in the US, 
Australia, Canada and India 

Highlights in 2008 include:  
In the US, Penguin had a number one New York Times 
bestseller for 49 weeks of the year, including Patricia 
Cornwell’s Scarpetta, Eckhart Tolle’s A New Earth and 
Greg Mortenson’s Three Cups of Tea. 

Penguin authors won the major industry awards.  
Junot Díaz won The Pulitzer Prize for Fiction and the 
National Book Critics Circle Award for Fiction for  
The Brief Wondrous Life of Oscar Wao, and Barton 
Gellman won the Pulitzer Prize for National Reporting. 

In the UK, Penguin had 67 top ten bestsellers versus  
52 in 2007, according to BookScan. The #1 bestseller 
Devil May Care, the new James Bond novel by Sebastian 
Faulks, was the fastest-selling hardback fiction title in 
Penguin UK’s history and the third-bestselling in the UK 
in 2008. Other bestsellers included This Charming Man 
by Marian Keyes, The Beach House by Jane Green and 
Jamie’s Ministry of Food by Jamie Oliver. Penguin UK also 
published many more paperback originals, including 
Judith O’Reilly’s A Wife in the North. 

In Australia, Penguin was named Publisher of the Year  
at the Australian Book Industry Awards (and won four of 
the seven awards for individual books), and grew sales 
ahead of its markets with bestsellers including titles 
from Australian authors Bryce Courtenay and Tim Winton 
alongside international authors Marian Keyes and 
Eckhart Tolle.  

In Canada, Penguin was named Publisher of the Year  
by the Canadian Booksellers Association and won the 
2008 Scotiabank Giller Award for Through Black Spruce 
by Joseph Boyden. Bestsellers included titles by John 
Ralston Saul, Niall Ferguson, Patricia Cornwell and  
Clive Cussler. 

In India, Penguin is the largest English Language trade 
publisher and continued its strong publishing record 
with authors such as Shobhaa De, Amitav Ghosh and 
Nandan Nilekani. It also won the major English language 
prizes in India’s national book awards.  

 
 
 
Section 3 Our performance 

23 

Penguin also launched www.penguin.co.uk/tasters, 
which allows readers to download and sample the  
first chapters of all Penguin’s latest novels for free.  

Learn more at www.penguin.co.uk/tasters 

Penguin key performance measures 

To capitalise on Penguin’s global presence and growth 
opportunities in international markets, Penguin 
launched the Hamish Hamilton literary fiction imprint in 
Australia and the Allen Lane non-fiction imprint in India. 

In 2009, Penguin will publish major new books including 
titles by David Plouffe, Barack Obama’s campaign 
manager; Nick Hornby; Sue Grafton; Clive Cussler;  
Greg Mortenson; LeBron James; Jamie Oliver, Eoin Colfer 
(with his new addition to Douglas Adams’s Hitchhikers 
series); and David Benedictus (with the first authorised 
Winnie the Pooh sequel). 

Leading in digital innovation 

Highlights in 2008 include:  
Penguin’s eBook publishing and sales expanded 
significantly in 2008, with nearly five-fold growth in 
eBook sales in the US. Penguin worldwide now has 
about 8,500 eBook titles available, more than double  
the number available in 2007. 

Penguin US launched an Enriched eBook Classics series 
with Jane Austen’s Pride and Prejudice, which debuted  
in the top 10 on the Amazon Kindle bestseller list.  
The series is now sold via online stores on both 
Amazon.com and Penguin.com. 

Traffic for all Penguin’s websites increased 37% to  
17 million unique users. Penguin US was the first 
publisher to create an iPhone application for optimal 
viewing of the Penguin website on mobile devices. 

Penguin in partnership with match.com launched a UK 
dating website which received more than 120,000 visits 
and 1,300 registrations in the first five weeks alone. 

Learn more at www.penguindating.co.uk 

Penguin had great success at the New Media Age 
Effectiveness Awards for www.blogapenguinclassic.com, 
an online forum where readers blog about many of the 
best books ever written.  

Learn more at www.blogapenguinclassic.com 

 
 
 
 
 
 
 
 
 
 
 
 
24 

Pearson plc Annual report and accounts 2008 

Other financial information 

Net finance costs 
£ millions 
Net interest payable 
Net foreign exchange losses reflected in adjusted earnings 
Finance income in respect of employee benefits 
Net finance costs reflected in adjusted earnings 
Other net finance costs 
Net finance costs 

Net finance costs reported in our adjusted earnings 
comprise net interest payable, net finance income 
relating to employee benefits and certain foreign 
exchange gains and losses.  

Net interest payable in 2008 was £89m, down from 
£95m in 2007. Although our fixed rate policy reduces  
the impact of changes in market interest rates, we were 
still able to benefit from a fall in average US dollar and 
sterling interest rates during the year. Year on year, 
average three month LIBOR (weighted for the Group’s net 
borrowings in US dollars and sterling at each year end) 
fell by 2.3% to 3.1%. This reduction in floating market 
interest rates was partially offset by higher fixed bond 
coupons prevailing at the time of our 2008 bond issue. 
The overall result was a decrease in the Group’s average 
net interest rate payable by 1.4% to 5.9%. The Group’s 
average net debt rose by £266m, reflecting the impact of 
acquisitions and disposals and the weakening of sterling 
relative to the US dollar, in which the majority of our debt 
is denominated. 

Net finance income relating to employee benefits  
fell by £2m from £10m in 2007 to £8m in 2008.  
Exchange losses reported in adjusted earnings in 2008 
of £7m related to the retranslation of foreign currency 
bank overdrafts. There were no material exchange 
differences on these accounts in 2007 but the weakness 
of sterling in the fourth quarter made this a more 
significant item in 2008. 

Also included in the statutory definition of net finance 
costs are foreign exchange and other gains and losses. 
These are excluded from adjusted earnings as they 
represent short-term fluctuations in market value and  
are subject to significant volatility. These other gains  
and losses may not be realised in due course as it is 
normally the intention to hold the related instruments  
to maturity. In 2008 the total of these items excluded 
from adjusted earnings was a loss of £3m compared to  
a loss of £21m in 2007. The loss in 2007 mainly related 
to euro denominated debt held to hedge the receipt  
of proceeds from the sale of Les Echos. 

2008 
(89) 
(7) 
8 
(88) 
(3) 
(91) 

2007 
(95) 
– 
10 
(85) 
(21) 
(106) 

Funding position and liquid resources 
The Group finances its operations by a mixture of cash 
flows from operations, short-term borrowings from  
banks and commercial paper markets, and longer term 
loans from banks and capital markets. Our objective  
is to secure continuity of funding at a reasonable cost 
from diverse sources and with varying maturities.  
The Group does not use off-balance sheet special 
purpose entities as a source of liquidity or for any  
other financing purposes. 

The net debt position of the Group is set out below. 

Net debt 

Cash and cash equivalents 
Marketable securities 
Net derivative assets 
Bonds 
Bank loans and overdrafts 
Finance leases 
Net debt 

2008 
£m 
685 
54 
164 
(2,128) 
(228) 
(7) 
(1,460) 

2007 
£m 
560 
40 
35 
(1,150) 
(452) 
(6) 
(973) 

Reflecting the geographical and currency split of our 
business, a large proportion of our debt is denominated 
in US dollars (see note 19 for our policy). The weakening 
of sterling against the US dollar during 2008 (from $1.99 
to $1.44:£1) is a significant contributor to the increase in 
our reported net debt. 

The Group’s credit ratings remained unchanged during 
the year. The long-term ratings are Baa1 from Moody’s 
and BBB+ from Standard & Poor’s, and the short-term 
ratings are P2 and A2 respectively. The Group’s policy  
is to strive to maintain a rating of Baa1/BBB+ over the 
long term. 

 
 
 
Section 3 Our performance 

25 

In May 2008, the Group accessed the US capital 
markets, raising $900m: $350m through the sale of 
notes maturing in 2013 and bearing interest at 5.50% 
and $550m through the sale of notes maturing in 2018 
and bearing interest at 6.25%. The proceeds of the debt 
issuance were swapped to floating rate to conform with 
the policy described in note 19 and used to repay floating 
rate amounts outstanding under our revolving credit 
facility, as described below. 

The Group has in place a $1,750m committed revolving 
credit facility, of which $92m matures in May 2011  
and the balance of $1,658m matures in May 2012.  
At 31 December 2008, $190m was drawn under this 
facility. The facility is intended to be used for short-term 
drawings and providing refinancing capabilities, 
including acting as a back-up for our US commercial 
paper programme. This programme is primarily used  
to finance our US working capital requirements, in 
particular our US educational businesses which have  
a peak borrowing requirement in July. At 31 December 
2008, no commercial paper was outstanding. 

The Group also maintains other committed and 
uncommitted facilities to finance short-term working 
capital requirements in the ordinary course of business. 

Further details of the Group’s approach to the 
management of financial risks are set out in note 19  
to the financial statements. 

Minority interests 
Our minority interests comprise mainly the 38% minority 
share of Interactive Data.  

Dividends 
The dividend accounted for in our 2008 financial 
statements totalling £257m represents the final dividend 
in respect of 2007 (20.5p) and the interim dividend for 
2008 (11.8p). We are proposing a final dividend for 2008 
of 22.0p, bringing the total paid and payable in respect 
of 2008 to 33.8p, a 7.0% increase on 2007. This final 
2008 dividend was approved by the board in February 
2009, is subject to approval at the forthcoming AGM  
and will be charged against 2009 profits. For 2008 the 
dividend is covered 1.7 times by adjusted earnings. 

We seek to maintain a balance between the 
requirements of our shareholders for a rising stream of 
dividend income and the reinvestment opportunities 
which we identify around the Group. The board expects 
to raise the dividend in line with earnings growth, while 
building our dividend cover towards two times earnings.  

Pensions 
Pearson operates a variety of pension plans. Our UK 
Group plan is by far the largest and includes a  
significant defined benefit section. We also have some 
smaller defined benefit plans in the US and Canada. 
Outside the UK, most of our companies operate defined 
contribution plans. 

Taxation 
The effective tax rate on adjusted earnings in 2008 was 
26.4% which was the same effective rate as that for 
2007. Our overseas profits, which arise mainly in the  
US are largely subject to tax at higher rates than the UK 
corporation tax rate (an effective rate of 28.5% in 2008 
compared to 30% in 2007). Higher tax rates were more 
than offset by amortisation-related tax deductions and 
releases from provisions reflecting continuing progress 
in agreeing our tax affairs with the authorities. 

The income statement expense for defined benefit plans 
is determined using annually derived assumptions as to 
discount rates, investment returns and salary inflation, 
based on prevailing conditions at the start of the year. 
The assumptions for 2008 are disclosed in note 25 to our 
accounts, along with the year end surpluses and deficits 
in our defined benefit plans. We recognise actuarial 
gains and losses arising when assumptions diverge from 
reality through the statement of recognised income and 
expense (SORIE).  

The reported tax charge on a statutory basis was £172m 
(29.4%) compared to a charge of £131m (28.0%) in  
2007. The tax charge relating to the sale of the Data 
Management business in February 2008 is included in 
the loss on discontinued businesses. A charge arises  
on this disposal as although there is a book loss there  
is a gain for tax purposes. Tax paid in 2008 was £89m 
compared to £87m in 2008.  

 We received cash proceeds of $211m on the sale of  
the Scanners business and realised a loss before tax  
of £53m mainly due to exchange. The tax charge on the 
sale is £37m.  

Our charge to profit in respect of worldwide pensions 
and post retirement benefits amounted to £76m in 2008 
(2007: £61m) of which a charge of £84m (2007: £71m) 
was reported in operating profit and the net finance 
benefit of £8m (2007: £10m) was reported against net 
finance costs.  

Pension funding levels are kept under regular review  
by the company and the plan Trustee. A full actuarial 
valuation of our UK Group plan will be carried out as at 
January 2009. Any changes in funding requirements will 
be evaluated on completion of this review.  

 
 
 
26  Pearson plc Annual report and accounts 2008 

Other financial information continued 

Pensions 

Discontinued operations 
Discontinued operations in 2008 relates to the Data 
Management business that was sold on 22 February 
2008. The Scanners business was reported as 
discontinued in the 2007 figures along with Government 
Solutions (sold February 2007), Datamark (acquired  
with eCollege and immediately sold in July 2007) and  
Les Echos (sold December 2007).  

Acquisitions 
On 2 January 2008 the FT Group acquired Money-Media, 
a US-based company offering online news and 
commentary for the money management industry, for 
$66m. On 30 January 2008, Pearson’s North American 
Education business completed the $635m acquisition of 
Harcourt Assessment after receiving clearance from the 
US Department of Justice. Harcourt Assessment provides 
an extensive catalogue of high quality research-based 
education and clinical assessment products for children 
and adults. On 1 August 2008, Interactive Data acquired 
Kler’s Financial Data Service, a provider of reference  
data to the Italian finance industry, for €19m and on 15 
December 2008 Interactive Data acquired a 79% interest 
in NTT Data Financial Corporation (NDF), a provider of 
reference data to the Japanese finance industry, for 
approximately $26m. 

Net cash consideration for all acquisitions made in  
the year ended 31 December 2008 was £394m and 
provisional goodwill recognised was £153m.  

In total acquisitions made in 2008 contributed an 
additional £161m of sales and £30m of adjusted 
operating profit. 

Capital expenditure 
Net capital expenditure in the year on property,  
plant, equipment and software amounted to £121m.  
The analysis of capital expenditure and details  
of capital commitments are shown in the notes 10,  
11 and 35 of the financial statements. 

Transactions with related parties 
Transactions with related parties are shown in note 36  
of the financial statements. 

Post balance sheet events 
During 2008 Pearson’s International Education business 
announced its intention to increase its stakes in 
Longman Nigeria from 29% to 51% for £9m and Maskew 
Miller Longman (MML), its South African publishing 
business, from 50% to 85%. Under the terms of the MML 
agreement, Pearson intends to create a new Southern 
Africa business and in return for the increased stake in 
MML our current joint venture partner will receive £46m 
in cash and a 15% interest in Pearson’s Heinemann  
and Edexcel businesses in that region. In addition the 
International Education business also announced the 
acquisition of Fronter, a European online learning 
company based in Oslo, for £16m. The Longman Nigeria 
acquisition completed in early January 2009 and the 
Fronter acquisition in February 2009. The Maskew Miller 
Longman transaction is expected to complete in the 
second quarter of 2009 following regulatory approval. 

Supplier payment policy 
Operating companies are responsible for agreeing the 
terms and conditions under which business transactions 
with their suppliers are conducted. These supplier 
payment terms vary by operating company reflecting the 
different industries and countries in which they operate. 
It is company policy that suppliers are aware of such 
terms of payment and that payments to them are made 
in accordance with these, provided that the supplier is 
also complying with all relevant terms and conditions. 
Group trade creditors at 31 December 2008 were 
equivalent to 31 days of purchases during the year ended 
on that date. The company does not have any significant 
trade creditors and therefore is unable to disclose 
average supplier payment terms. 

 
 
 
Principal risks and uncertainties 

We conduct regular risk reviews to identify risk  
factors which may affect our business and financial 
performance. Our group internal audit function  
reviews these risks with each business, shared  
service operations and corporate functions, agreeing 
upon measures and controls to mitigate these risks 
wherever possible. It is not possible to identify every  
risk that could affect our businesses, and the actions 
taken to mitigate the risks described below cannot 
provide absolute assurance that a risk will not 
materialise and/or adversely affect our business  
or financial performance. 

Risk 

A significant deterioration in Group profitability and/or 
cash flow caused by a severe economic depression 
reducing our liquidity and/or impairing our financial 
ratios, triggering a need to raise additional funds from 
the capital markets and/or a renegotiation of our 
banking covenants. 
Our US educational textbook and assessment 
businesses may be adversely affected by changes in 
state and local educational funding resulting from either 
general economic conditions, changes in government 
educational funding, programmes and legislation  
(both at the federal and state level), and/or changes  
in the state procurement process. 
Reductions in advertising revenues and/or  
circulation will adversely affect the profitability  
of our newspaper business. 

At Penguin, changes in product distribution channels, 
increased book returns and/or customer bankruptcy  
may restrict our ability to grow and affect our profitability.

Our intellectual property and proprietary rights may not 
be adequately protected under current laws in some 
jurisdictions and that may adversely affect our results 
and our ability to grow. 
We operate in a highly competitive environment that is 
subject to rapid change and we must continue to invest 
and adapt to remain competitive. 

Section 3 Our performance 

27 

With the rapid deterioration in the global economic 
environment during 2008, there is an increased risk  
of a further weakening in trading conditions in 2009 
which could adversely impact the company’s financial 
performance. The outlook for the company for 2009  
is set out on page 12. The effect of a continued 
deterioration in the global economy will vary across  
our businesses and will depend on the depth, length  
and severity of any economic downturn.  

Our principal risks and uncertainties are outlined below. 

  Mitigating factors 
  The Group’s approach to funding is described on  

page 24 and the Group’s approach to the management 
of financial risks is set out in note 19 to the financial 
statements. 

  Our customer relationship teams have detailed 

knowledge of each state market. We are investing in new 
and innovative ways to expand and combine our product 
and services to provide a superior customer offering 
when compared to our competitors, thereby reducing  
our reliance on any particular funding stream in the  
US market. 

  The diversification of the FT Group into other business 
models and revenue streams, e.g. subscription based 
businesses, digital revenues, business to business 
products, conferences, in addition to its global reach, 
offsets reliance on newspaper print advertising and 
circulation revenue streams. 

  We develop new distribution channels by adapting  
our product offering and investing in new formats.  
To minimise returns we are careful about how we  
supply orders, taking account of expected sell through.  
The application of strict credit control policies is used to 
monitor customer debt and we work with industry groups 
to minimise exposures (e.g through retention of title 
claims) in the event of default. 
We seek to mitigate this type of risk through general 
vigilance, co-operation with other publishers and trade 
associations, advances in technology, as well as 
recourse to law as necessary. 

  To remain competitive we continue to invest in our 

authors, products, services, technology and people  
to take advantage of these opportunities. There is no 
guarantee that these investments will generate the 
anticipated returns or protect us from being placed  
at a competitive disadvantage with respect to scale, 
resources and our ability to develop and exploit 
opportunities. 

 
 
 
 
28  Pearson plc Annual report and accounts 2008 

Principal risks and uncertainties continued 

Risk 

A control breakdown or service failure in our school 
assessment businesses could result in financial loss 
and/or reputational damage. 

Our professional services and school assessment 
businesses involve complex contractual relationships 
with both government agencies and commercial 
customers for the provision of various testing services. 
Our financial results, growth prospects and/or reputation 
may be adversely affected if these contracts and 
relationships are poorly managed. 
We operate in markets which are dependent  
on Information Technology (IT) systems and 
technological change. 

  Mitigating factors 
  We seek to minimise the risk of a breakdown in our 

student marking with the use of robust testing 
procedures and controls, combined with our  
investment in technology, project management  
and skills development of our people. 
In addition to the internal business procedures and 
controls implemented to ensure we successfully deliver 
on our contractual commitments, we also seek to 
develop and maintain good relationships with our 
customers to minimise associated risks. We also look  
to diversify our portfolio to minimise reliance on any 
single contract. 

  We mitigate these IT risks by instilling strong IT  

policies and operational controls, employing project 
management techniques to manage new software 
developments and / or system implementations and 
have implemented an array of security measures  
to protect our IT assets from attacks or failures that  
could impact the confidentiality, availability or integrity 
of our systems.  

Operational disruption to our business caused by a 
major disaster and/or external threats could restrict our 
ability to supply products and services to our customers.

A major data privacy breach may cause reputational 
damage to our brands and financial loss. 

Investment returns outside our traditional core US and 
UK markets may be lower than anticipated. 

  We have developed business continuity arrangements, 

including IT disaster recovery plans and back-up delivery 
systems, to minimise any business disruption in the 
event of a major disaster. Insurance coverage may 
minimise any losses in certain circumstances. 

  We constantly test and re-evaluate our data security 

procedures and controls across all our businesses with 
the aim of ensuring personal data is secured and we 
comply with relevant legislation and contractual 
requirements. We have recently appointed a Chief 
Security Officer with extensive experience to lead  
our various data privacy and security programmes. 
  We draw on our experience of developing businesses 

outside our core markets and our existing international 
infrastructure to manage specific country risks. We have 
strengthened our financial control and managerial 
resources in these markets to mange expansion.  
The diversification of our international portfolio,  
and relative size of ‘emerging markets’ in relation  
to the group, further minimises the effect any one 
territory could have on the overall group results. 

 
 
 
Section 3 Our performance 

29 

Risk 

Failure to generate anticipated revenue growth, 
synergies and/or costs savings from acquisitions could 
lead to goodwill and intangible asset impairments. 

Our reported earnings and cash flows may be  
adversely affected by changes in our pension costs  
and funding requirements. 

We generate a substantial proportion of our revenue in 
foreign currencies particularly the US dollar, and foreign 
exchange rate fluctuations could adversely affect our 
earnings and the strength of our balance sheet. 
Changes in our tax position can significantly affect our 
reported earnings and cash flows. 

  Mitigating factors 
  We perform pre-acquisition due diligence and closely 
monitor the post-integration performance to ensure  
we are meeting operational and financial targets.  
Any divergence from these plans will result in 
management action to improve performance and 
minimise the risk of any impairments. Executive 
management and the Board receive regular reports  
on the status of acquisition performance.  

  We review our funding arrangements every three years 
and will take steps to ensure pension funding plans  
are sufficient to meet future liabilities without unduly 
affecting the development of the company. 

  The Group’s policy on managing foreign currency risk  
is described in note 19 to the financial statements. 

  We employ internal tax professionals in the UK and  

the US who review all significant arrangements around 
the world and respond to changes in tax legislation.  
They work closely with local management and external 
tax advisors. 

Social, environmental and ethical risk  

We consider social, environmental and ethical (SEE) 
risks no differently to the way we manage any other 
business risk. Our 2008 risk assessment did not identify 
any significant under-managed SEE risks, nor have any  
of our most important SEE risks, many concerned with 
reputational risks, changed year on year. These are: 
journalistic/author integrity, freedom of speech,  
ethical business behaviour, compliance with UN Global 
Compact standards, environmental impact, people  
and data privacy. For more information, see the  
Pearson corporate responsibility report ‘Live and Learn:  
Our Impact on Society’. The web link is available at: 

www.pearson.com/community/csr_report2008 

 
 
 
 
 
 
 
 
 
 
30  Pearson plc Annual report and accounts 2008 

Our impact on society 
Introduction 

The terms ‘corporate social responsibility’ and ‘sustainability’ have come to mean different things 
to different companies, but at Pearson, our goal remains simple: to be a socially responsible 
company that has a positive impact on society.  

We try to fulfil that aspiration by following a four part strategy based on: 

1. sustainable business practice;  

2. valuing our people;  

3. commitment to fairness and quality; 

4. supporting active citizenship. 

Each year, we set our targets to help us focus on the way we impact on society across the 
company and across the world. You’ll find the review of last year’s targets and the new ones for 
2009 at the end of this section and an overview of our work over last year in our Impact on society 
report for 2008:  

Learn more at www.pearson.com/community/csr_report2008/ 

If you’d like to read more about our work and our projects in detail, please visit our website 
www.pearson.com or our Facebook page – both are regularly updated with examples of our 
corporate responsibility and sustainability initiatives from our businesses all over the world. 

As ever, we welcome your comments and suggestions: just e-mail me at 
david.bell@pearson.com 

David Bell Director for people 
Board member responsible for corporate responsibility 

 
Section 4 Our impact on society 

31 

Focus on paper: Penguin UK and Pearson Education 
helped to found PREPS in the UK – an initiative that 
brings together 15 of the UK’s leading publishers to share 
the technical specifications and details of the sources  
for each of the papers they use – and Penguin is now the 
first publisher to do this for the North American market. 
We’ve continued to invest in paper-free products and 
processes across Pearson, including the purchase of 
digital reading devices for Penguin’s sales force (US)  
and editorial and marketing staff (US and UK). We are 
tracking and measuring our in-house work towards a 
paperless pre-press environment. Our efforts include 
cutting the number of printer proofs, transmitting files 
electronically, using online editing and proofing for  
both publisher and author, and increasing digital 
workflow practices.  

Staff activity: Green Teams and Eco Teams have 
continued to grow in size, structure and activity at 
various Pearson offices in India, the US, Australia,  
the UK and Canada, as more and more members  
of staff volunteer to come together to take greater 
responsibility for the environmental impact of their 
department or building. Longman ELT launched a new 
‘going green’ website: 

Learn more at longmanusagoinggreen.com/ 

The site offers Tips of the Week, a link to an 
environmentally-friendly What’s New 2009 catalogue 
with fewer pages, printed on recycled paper and mailed 
to only those who request it, and an outline of ‘green’ 
activities going on at Longman ELT around the US.  
Planet Pearson, a cross-company environmental intranet 
site, has been launched as a pilot in the US, with a  
view to expanding its usage across our international 
business. The site serves as a communications hub 
where Pearson people can share ideas, resources and 
suggestions on the many eco-friendly initiatives taking 
place around the company.  

Our impact on society 
Strategy 

Sustainable business practice  

We will continue to aim ‘to meet the needs of the present 
without compromising the ability of future generations  
to meet their own needs’1 and we agree that ‘business  
is good for sustainable development and sustainable 
development is good for business’2. Pearson plans to be 
a climate neutral company and we’re making progress 
towards that target through policy changes and staff-led 
initiatives. Since its inception in 1992, our formal 
environmental policy has been reviewed and updated a 
number of times, most recently in 2008, which you can 
read in full on our website.  

Learn more at www.pearson.com/environment 

We’re using less paper as we digitize more of our 
processes and products, and work within our supply 
chain to find the most environmentally-friendly way of 
producing the books and newspapers we print. We place 
great importance on not compromising our standards  
of quality or causing harm to our suppliers and their 
workers, wherever they may be in the world. We are 
committed to complying with the laws and regulations  
in all countries in which we operate and our director for 
people has board responsibility for matters relating to 
corporate responsibility. 

Highlights include: 

Policy implementation: In the UK, Pearson is switching  
to the international environment standard ISO 14001, an 
Environmental Management System (EMS) that enables 
us to address the delicate balance between maintaining 
our profitability and minimising our environmental 
impact. Initial assessments have been successfully 
completed across the FT, Pearson Education and 
Penguin in the UK, Pearson companies in India have 
begun the ISO 14001 process and our companies in  
the US have been considering implementing this EMS. 
As a founder signatory of the UN Global Compact –  
which sets out a series of principles on labour standards, 
human rights, the environment and anti-corruption –  
we have written to our key suppliers to advise them  
of our commitments to the Compact and our code of 
conduct, and managed an ongoing programme of key 
supplier visits3 to assess their compliance against both 
the Compact and our contractual commitments. 

1 UN World Commission on Environment and Development:  
Our Common Future. 

2 World Business Council for Sustainable Development.  

3 See Other Financial Information, p26, for our supplier payment policy. 

 
 
 
 
 
32  Pearson plc Annual report and accounts 2008 

Our impact on society continued 

Valuing our people 

Highlights include: 

As a creative business, everything we do can only be as 
good as the imagination and the minds of everyone who 
works at Pearson. Our companies consistently feature in 
annual ‘best to work for’ lists4 because we nurture our 
people and continue our progress towards harnessing 
the enormous benefits of a diverse workforce. We have 
a Group level health and safety policy, with numerous 
awareness days and other good practice examples at 
work across our offices. We work hard to keep our people 
fulfilled in their roles, giving them opportunities to 
increase their skills, to take on international projects  
and move between businesses, and to ensure they are 
able to balance life and work. Our people feel a genuine 
sense of ownership at Pearson – we would like everyone 
who works here to own shares in the company, and  
more than half have become shareholders through 
participating in our employee share plans. We also know 
that the best ideas often come from our own people, so 
each operating company continues to ask its people for 
ideas, suggestions and constructive criticism to improve 
the way we work. Our pan-company communications 
programme incorporates large-scale presentations from 
our senior managers to staff around the world, and we 
encourage our people to use informal social networking 
tools to feed suggestions back and share good practice 
around the business.  

The following table shows for 2008 and 2007 the 
average number of people employed in each of our 
operating divisions. 

Average number employed 
North American Education 
International Education 
Professional 
FT Group 
Penguin 
Other 
Continuing businesses 
Discontinued businesses 
Total 

2008 
15,412 
5,718 
2,641 
4,792 
4,112 
909 
33,584 
96 
33,680 

2007 
14,327 
5,291 
2,540 
4,383 
4,163 
918 
31,622 
1,070 
32,692 

4 See ‘Recognition and awards’ in Live and Learn: Our Impact on Society 
2008 report for examples. 

International mobility: We have continued our drive  
to be a truly international company and we now have 
almost 34,000 people operational in 66 countries.  
Our NewDirections programme has developed in step 
with our company, moving 102 people on short-term 
assignments between companies and countries in 2008 
– up from 67 people in 2007 and beating our target of 
100 moves. The past two years have kick-started our 
international mobility policy and given more Pearson 
people a taste of the experience of working in another 
country, helping us to share valuable knowledge and 
find synergies between our businesses around the world. 

Diversity: We want to reflect the societies in which we 
operate and while we don’t set specific targets, we do 
work very hard to have as diverse a pool of applicants  
for our jobs and suppliers as we can. We will always  
seek the best candidates for a role without regard for 
race, gender, age, physical ability, religion or sexual 
orientation, and have set new targets for tracking our 
progress on specific elements of that aim. We will make 
reasonable adjustment to premises or employment 
arrangements if these substantially disadvantage a 
disabled current or prospective member of staff, and 
make every effort to locate a suitable alternative role 
and/or training for people unable to continue in their 
existing role due to disability. Our diversity teams on 
both sides of the Atlantic are focused on expanding  
our internship programmes for minority groups, and  
our publishing lists grow ever more varied across both 
Penguin and Pearson Education; we are the first and  
only major publisher working in almost 60 languages  
in southern and central Africa. We must continue to 
improve on our recruitment and promotion of executives 
from minority backgrounds to middle and senior 
management levels, and we still have much to achieve  
in this area.  

People for the future: We are lucky to have a lot of 
talented people at every level of our company and we 
strive to identify, nurture and promote them in a number 
of ways. Our annual Forum brings together more than 
100 of our newest and brightest managers from all  
over the world for a three-day session with the Pearson 
Management Committee and other senior managers, 
and will soon be supported by the Emerging Leaders 
Programme for Forum alumni we plan to launch in 2009. 
The turnover in our ‘talent pool’ – a group of some of the 
most able people in the company – has declined over 
the last three years, from 6% in 2005 to 2.8% in 2007,  
as has the turnover of women and people from minority 
ethnic backgrounds within that group.  

 
 
 
 
 
Section 4 Our impact on society 

33 

We’ve also identified at least one ‘ready-now’ and one 
‘ready-soon’ successor for each of the top roles across 
Pearson: although we may sometimes choose to look 
externally to get fresh eyes on an old problem or import 
specific skills, we know we always have people to step 
into the key Pearson roles if required. 

Commitment to fairness and quality 

Our products themselves have a fundamental and 
significant ‘impact on society’. Our role as a publisher 
with the ability to reach large audiences and partner in 
the education process is a privileged one that brings 
special responsibilities. We want to ensure that the 
people who buy our books, newspapers and services 
have multiple ways to access the best education and 
information we can provide, and we work hard to  
make that happen. Pearson Education has helped 
revolutionise teaching and learning for millions of 
students and educators; many of Penguin’s award-
winning authors and imprints are actively involved in 
raising awareness of social, commercial and green 
issues; and the FT’s publications have spent decades 
building their reputation for responsible and accurate 
journalism. We insist on transparency in how we conduct 
our business and we have our own code of business 
conduct, whistle blowing and standards policies.  
We adhere to external codes like those upheld by the 
Press Complaints Commission, and our editors and 
journalists have editorial independence within these 
frameworks. We partner with independent research 
agencies to measure the impact of our learning products 
and we ask our customers – from seven year olds to 
septuagenarians – for their input to make our  
output better.  

Highlights include: 

Pearson Education: We do our research to find out how 
students learn best, which systems are most practical  
for educators and parents, and what formats will be  
the most user-friendly to our broad range of customers. 
In the UK, ResultsPlus enables teachers to compare their 
school or college results on Edexcel tests against the 
national average, compare results by type of centre, sort 
results by teaching group or gender and make detailed 
observations about students’ performance. Students can 
get a detailed breakdown of their performance online, 
with question by question analysis and a Gradeometor 
showing graphically how close they are to the  
grade boundary.  

MyLabs – our flagship online assessment and homework 
tool – allows students to practice their skills and move 
forward at their own pace. MyLabs started out in 
mathematics but are now available in a range of subjects 
and in over 65 countries worldwide. In 2008, MyLabs 
were used by more than 4.3 million students globally, 
with student registrations 48% higher than in 2007. 

The FT Group: The Financial Times newspaper and 
FT.com continue to provide high quality news and 
analysis of global business finance and economics – 
which are in strong demand in these exceptional 
financial times. We’ve seen record numbers of  
people registering on FT.com, looking for our experts’ 
explanations and opinions in this turbulent climate.  
We relaunched FT.com in 2008, giving our users greater 
access than ever to our journalists through interactive 
forums, video interviews and regular experts’ video  
slots. We’ve also launched an exclusive, internationally 
available Facebook application to enable graduates  
and undergraduates to receive free subscriptions to 
FT.com and we are the first newspaper to offer a free 
subscription in this way. At the Newspaper Awards 2008, 
The Financial Times won Newspaper of the Year 2008, 
while How To Spend It won the award for National  
Colour Supplement of the Year, for the seventh 
consecutive year. 

The Penguin Group: We adhere to the highest possible 
standards of publishing around the world, taking care to 
protect the efforts of our authors and our copyright and 
trademarks. Many of our authors, fiction and non-fiction, 
choose to raise awareness of regional and global crises 
and events, with a bevy of 2008 titles addressing the 
contemporary issues of climate change, such as three-
time Pulitzer prize-winning author Thomas L. Friedman’s 
Hot, Flat and Crowded, and the lead up to the economic 
events that have rocked us all, such as Panic! The Story 
of Modern Financial Insanity, from the international 
bestselling author and ex-trader Michael Lewis.  
Our inroads into the world of digital print continue to 
move forward, with our eBook line of titles supplying  
the ideal mobile format for travelling readers.  
Penguin Group USA launched Penguin 2.0 in December 
2008, a collection of innovative services allowing 
readers to customise and access Penguin content  
in new ways online.  

 
 
 
 
 
 
34 

Pearson plc Annual report and accounts 2008 

Our impact on society continued 

Supporting active citizenship 

Pearson’s people are likely to be some of the most active 
citizens you will meet. We match their fundraising 
wherever we can and run a number of volunteer schemes 
for staff to give some of their working day to community 
programmes. The Pearson Foundation, our charitable 
arm, promotes literacy and education programmes  
on a global scale, working with innovative partner 
organisations around the world to help level the playing 
field for those without ready access to education.  
In 2008, Pearson’s cash charitable giving totalled £7.7m 
(2007: £7.2m). We also provide in-kind support such as 
books, advertising space and publishing expertise, as 
well as opportunities for staff to support their personal 
choice of charity through payroll giving schemes. 

Highlights include: 

The Pearson Foundation: Our Foundation allows us  
to promote literacy, learning and great teaching on  
an international level, partnering with other leading 
businesses and not-for-profit organisations to extend 
educational opportunity as widely as we can. We bring 
together experts to share good practice, to foster 
innovation and try to find workable solutions to the 
educational disadvantage facing millions of young 
people and adults across the globe. In 2008, we 
continued our sponsorship of the annual Citi-FT Financial 
Education Summit, held in Beijing this year, and we 
organised the inaugural Pearson International Education 
Summit in Singapore, in conjunction with the US Council 
of Chief State School Officers. Our US and UK literacy 
campaigns, Jumpstart’s5 Read for the Record and 
Booktime6, continued to expand, reaching thousands of 
people across both nations. We have helped Jumpstart 
grow by more than 20% annually since our partnership 
began, and took part in setting a new world record for  
the largest ‘shared reading experience’ during the Read 
for the Record 2008 campaign. Booktime gave 750,000 
children free copies of two books, reaching children in 
about 20,000 schools across the UK. 

Pearson people power: Our staff are passionate about 
volunteering, with many taking part in the organised 
reading schemes and other community programmes  
we offer at company level, in partnership with local 
organisations. Many others choose to make personal 
arrangements for their charitable endeavours, with 
examples ranging from a staff fundraiser for the Burma 
Relief Fund from Pearson Hong Kong, to an individual 
from Pearson Brazil volunteering as an ELT teacher for 
teenagers in São Paulo’s favelas, to four members of  
the FT’s Ad Sales team in London growing moustaches 
for the Prostate Cancer Charity. We celebrated seven  
of those volunteers through our annual Pearson 
Community Awards, making a donation of $2,000 to 
their chosen charity and giving certificates of Long 
Service Commendation to two other volunteers.  

Corporate engagement: Each operating company has a 
number of different initiatives they’re involved in, each 
promoting literacy in one way or another. We support 
local schools and colleges, promote or sponsor 
conferences, and form partnerships with other 
organisations with similar aims. In 2008, we supported 
Book Aid International’s Children’s Reading Tents 
Project: touring reading tents held events in Kenya, 
Uganda and Tanzania, reaching over 9,000 children, 
with almost 20,000 books donated by Longman, 
Ladybird and DK imprints. The FT’s annual seasonal 
appeal was for WaterAid in December 2008, featuring  
a series of FT articles online, in the newspaper and 
weekend magazine for almost two months to highlight 
the charity’s work in helping communities in Africa, Asia 
and the Pacific region to find sustainable water sources 
and sanitation, and provide hygiene education. In 2008, 
America’s Corporation for National and Community 
Service honoured Pearson with its annual Corporate 
Spirit of Service award for outstanding support of 
national service and volunteering. The award recognised 
Pearson’s exemplary support – through our people, 
businesses and the Pearson Foundation – of Jumpstart 
and the Read for the Record Campaign. 

5 Jumpstart for Young Children is a US non-profit based in Boston, 
Massachusetts. It was founded at Yale University in 1993 to help prepare 
preschool children to succeed in their primary education. 

6 Booktime was launched in 2006 by Pearson in association with UK 
independent charity Booktrust, to promote the pleasure of reading  
and encourage parents and carers to read aloud with their children. 

 
 
 
 
 
 
 
 
Section 4 Our impact on society 

35 

Our impact on society 
Progress and plans 

Target 2008 

Progress 

Plan 2009 

Sustainable business practice 

Expand our individual company 
environmental committees into our 
US and other businesses, directly 
involving many more of our people. 

Continue our environmental  
and labour standards auditing 
programme, revisiting our printers  
in Asia, North America and parts  
of Europe. 

Continue the process of becoming a 
climate neutral company with a view 
to completing that process globally 
by the end of 2009. 

Audit the social and environmental 
policies and impact of companies 
acquired in 2007 and set out  
plans to integrate them into 
Pearson’s framework for  
corporate responsibility. 

Maintain our position in the key 
indices of social responsibility. 

Ongoing. Over 30 Green Teams now in 
place in Pearson facilities in the UK,  
the US, Canada, Australia and India.  

Continue to expand our network  
of environmental teams across  
our businesses. 

Achieved. Visits carried out in Australia,
China, India, Japan, Mexico and in 
several European countries, including 
Germany, Italy, Spain and Slovakia. 

Hold training refresher seminars  
with key Pearson production 
departments on labour standards  
and environmental issues. 

Ongoing. Highlights include: 

Reduced energy usage from a global  
investment programme in lighting  
upgrades and server virtualisation; 

Partnered The Nature Conservancy on 
its ‘Plant a Billion Trees’ programme.  
1.5 million planted to date; 

Established funds in the UK and the US 
to stimulate innovative carbon saving 
programmes; 

Implemented a new policy in the UK to 
place a carbon cap on vehicle types 
and in the US introduced first hybrid 
vehicles into our car fleet. 

Achieved. Harcourt and other  
businesses now integrated into  
Pearson framework for reporting  
on labour standards and  
environmental matters. 

Achieved. Pearson retained its  
position as Global Leader for the  
Media Sector in the Dow Jones  
Sustainability Indices and maintained 
its Platinum rating in the Business in 
the Community Responsibility Index. 

Continue the process of becoming a 
climate neutral company with a view  
to completing that process globally  
by the end of 2009, including: 

Extend Planet Pearson, a new website 
designed by Pearson staff in the US,  
to be available internationally; 

Continue programme to ensure our  
key buildings are energy efficient; 

FT newspaper to assess feasibility of 
setting up its own offset programme; 

Purchase ‘green’ energy where 
available and affordable. 

Continue to work with industry 
partners to establish a methodology to 
assess the carbon footprint of a book. 

Maintain our position in the key 
indices of social responsibility. 

For a more in-depth look at our CR and sustainability activity in 2008, please go to 
Live and Learn: Our Impact on Society 2008 report at www.pearson.com/community/csr_report2008/ 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
36  Pearson plc Annual report and accounts 2008 

Our impact on society continued 

Target 2008 

Valuing our people 

Accelerate our commitment to  
build a truly international business 
by helping more of our people 
experience a new country on a  
short-term assignment, with our 
developing markets as a priority. 

Show evidence of progress in 
retention of people with diverse 
backgrounds for both entry level  
and management positions. 

Commitment to fairness and quality 

Launch the Pearson International 
Education Summit, bringing  
together global education leaders  
to identify and share exemplary 
educational practices. 

Use the Pearson Foundation 
Development Fund to work with our 
businesses in Africa, India and Asia 
to provide training and support  
for local teachers in developing 
communities. 

Progress 

Plan 2009 

Achieved. We helped 67 people 
through NewDirections in 2007  
and increased that to 102 in 2008. 

Focus our international moves to 
develop our rising stars and create 
assignments that even more closely 
match our corporate priorities. 

Show evidence of progress in retention 
of people with diverse backgrounds  
for both entry level and management 
positions by tracking the success of 
women, people from minority ethnic 
backgrounds and those with a 
disability within Pearson.  

Develop more great programmes  
and relationships to attract talented 
people from the above groups into  
our business. 

New target. Increase our capacity to 
combine training opportunities for our 
staff with opportunities to partner with 
schools, colleges and not-for-profits. 

Continue and expand the Summit to 
include a focus on teacher quality and 
training, one of the key learnings of the 
Singapore convening. 

Extend these programmes to involve 
education leaders in a cross-country 
dialogue addressing key education 
needs and solutions. 

Achieved. In the UK, the percentage of 
staff from minority backgrounds rose to 
over 14% in 2008, against 9% in 2003. 
11% of Pearson UK management is from 
a minority group, of which 4% are in 
senior management. Since 2005,  
the minority representation in the  
US workforce has risen from 15.7%  
to 19.9% in 2008. Minority ethnic 
managers make up 12% of the Pearson 
US management team, up 2% from 
2005, with senior management 
representation rising by 1% to 5% in  
the same time frame. The turnover of 
staff from minority ethnic backgrounds 
in the global ‘talent pool’ declined 
dramatically from 6.1% in 2005 to  
5.4% in 2006, down to 1.2% in 2007.  

Achieved. The inaugural Summit, 
developed in conjunction with the US 
Council of Chief State School Officers, 
was held in Singapore. It convened 
delegates from 13 countries and six 
continents to explore first hand the 
educational and cultural drivers  
that consistently help Singapore 
students to score at the top of 
international surveys. 

Achieved. Launched the Pearson 
Professional Development Program for 
African educators in Kenya, Nigeria, 
South Africa, Tanzania and Zambia. 
Provided intensive training and  
support for local educators, focusing 
specifically on early childhood 
development, literacy, numeracy and 
on teacher and student acquisition of 
key 21st century skills. 

For a more in-depth look at our CR and sustainability activity in 2008, please go to 
Live and Learn: Our Impact on Society 2008 report at www.pearson.com/community/csr_report2008/ 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 4 Our impact on society 

37 

Target 2008 

Progress 

Plan 2009 

Supporting active citizenship 

Build on the success of our ongoing 
Booktime and Read for the Record 
campaigns to showcase the 
importance of early reading for  
young people everywhere. 

Achieved. Booktime: 750,000 book 
packs donated to children in around 
20,000 schools across the UK, up from 
700,000 book packs in around 17,000 
schools in 2007.  
Read for the Record: Pearson people 
around the world again helped set a 
new world record for the largest ‘shared 
reading experience’ for Jumpstart’s 
2008 campaign. Shared more than 
200,000 books and raised nearly $2m 
for Jumpstart’s year-round operations, 
helping to draw national attention to 
the US early education crisis. 

Increase the number of children 
reached through these campaigns, 
expanding Booktime once again and 
rolling out Jumpstart’s Read for the 
Record programme internationally. 

New target. Increase the number of 
interventions we make to facilitate 
constructive debate on key 
contemporary issues. 

For a more in-depth look at our CR and sustainability activity in 2008, please go to 
Live and Learn: Our Impact on Society 2008 report at www.pearson.com/community/csr_report2008/ 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
38  Pearson plc Annual report and accounts 2008 

Board of directors 

Chairman 

Glen Moreno,†• chairman, aged 65, was appointed 
chairman of Pearson on 1 October 2005. He is the senior 
independent director of Man Group plc and a director  
of Fidelity International Limited. He was recently made 
acting chairman of UK Financial Investments Limited,  
the company set up by HM Treasury to manage the 
government’s shareholdings in UK banks.  

Executive directors 

Marjorie Scardino,• chief executive, aged 62, joined  
the Pearson board in January 1997. She trained and 
practised as a lawyer, and was chief executive of  
The Economist Group from 1993 until joining Pearson. 
She is also vice chairman of Nokia Corporation and  
a director of several charitable organisations. 

David Bell, director for people, aged 62, became a 
director of Pearson in March 1996. In 1998 he was 
appointed Pearson’s director for people with 
responsibility for finding, keeping, rewarding and 
inspiring our employees. He is chairman of the  
Financial Times and Sadler’s Wells Theatre. He is  
also chairman of Crisis, a charity for the homeless, 
Roehampton University, The Institute for War and  
Peace Reporting and the London Transport Museum. 

Will Ethridge, chief executive, Pearson Education North 
America, aged 57, joined the Pearson board in May 
2008, having held a number of senior positions within 
Pearson Education. He is chairman of CourseSmart, a 
publishers’ consortium, vice chairman of the Association 
of American Publishers and a director of Interactive Data. 

Rona Fairhead, chairman and chief executive of The 
Financial Times Group, aged 47, joined the Pearson 
board in June 2002 as chief financial officer. She was 
appointed chief executive of The Financial Times Group 
in June 2006 and became responsible for Pearson VUE  
in March 2008. From 1996 until 2001, she worked at ICI, 
where she served as executive vice president, group 
control and strategy. She is also chairman of Interactive 
Data, a non-executive director of HSBC Holdings plc and 
chairs the HSBC audit committee. 

Robin Freestone, chief financial officer, aged 50, joined 
Pearson in 2004 as deputy chief financial officer and 
became chief financial officer in June 2006, when he  
also joined the Pearson board. He was previously group 
financial controller of Amersham plc (now part of GE).  
He qualified as a chartered accountant with Touche Ross 
(now Deloitte). He is also a non-executive director and 
founder shareholder in eChem Limited. 

*  A member of the audit committee.  
†  A member of the personnel committee. 
•  A member of the nomination committee. 

John Makinson, chairman and chief executive of  
The Penguin Group, aged 54, joined the Pearson board  
in March 1996 and was finance director until June 2002. 
He was appointed chairman of The Penguin Group in 
May 2001. He is also chairman of the Institute of Public 
Policy Research and a director of The National Theatre 
and The International Rescue Committee (UK). 

Non-executive directors 

David Arculus,*†• aged 62, is a non-executive director  
of Telefónica SA and was chairman of O2 plc from 2004 
until it was acquired by Telefónica at the beginning of 
2006. His previous roles include chairman of Severn 
Trent plc and IPC Group, chief operating officer of United 
Business Media plc and group managing director of 
EMAP plc. He became a non-executive director of 
Pearson in February 2006. 

Terry Burns,†• aged 64, is chairman of Abbey National 
plc, Alliance & Leicester plc and of Glas Cymru Limited 
and is a non-executive director of Banco Santander SA. 
He was previously chairman of Marks and Spencer Group 
plc. He was the UK government’s chief economic adviser 
from 1980 until 1991 and Permanent Secretary of HM 
Treasury from 1991 until 1998. He was appointed a  
non-executive director of Pearson in May 1999 and 
senior independent director in February 2004. 

Patrick Cescau,*• aged 60, was previously group chief 
executive of Unilever. He is a non-executive director  
of Tesco plc and became a non-executive director of 
Pearson in April 2002. 

Susan Fuhrman,*• aged 64, is president of Teachers 
College at Columbia University, America’s oldest and 
largest graduate school of education. She was previously 
dean of the Graduate School of Education at the 
University of Pennsylvania. She is a member of the  
Board of Trustees of the Carnegie Foundation for the 
Advancement of Teaching and an officer of the National 
Academy of Education. She became a non-executive 
director of Pearson in July 2004. 

Ken Hydon,*†• aged 64, is a non-executive director of 
Tesco plc, Reckitt Benckiser Group plc and Royal Berks 
NHS Foundation Trust. He was previously financial 
director of Vodafone Group plc and subsidiaries of  
Racal Electronics. He became a non-executive director  
of Pearson in February 2006. 

CK Prahalad,• aged 67, is a distinguished university 
professor of corporate strategy and international 
business at The University of Michigan Business School. 
He is a director of NCR, Hindustan Unilever Corporation, 
World Resources Institute and The Indus Entrepreneurs. 
He became a non-executive director of Pearson in  
May 2008. 

 
 
Board governance 

Directors 

The present members of the board, together with their 
biographical details, are shown on page 38. Details  
of directors’ remuneration, interests and dealings  
in ordinary shares and options of the company are 
contained in the report on directors’ remuneration  
on pages 50 to 72.  

This year, and in future years, in accordance with good 
corporate governance, the board has resolved that all 
directors should offer themselves for re-election on  
an annual basis at the company’s annual general 
meeting (AGM). Accordingly, all of the directors will  
offer themselves for re-election, or reappointment in  
the case of directors who were appointed since the  
last meeting, at the forthcoming AGM on 1 May 2009.  

Details of directors’ service contracts can be found on 
page 60.  

No director was materially interested in any contract  
of significance to the company’s business. 

Corporate governance 

Introduction  
A detailed account of how we comply with the provisions 
of the Combined Code on Corporate Governance (the 
Code) can be found on our website at 
www.pearson.com/investor/corpgov.htm 

The board believes that we are in full compliance with 
the Code since our personnel committee returned to its 
full complement of independent non-executive directors 
with Ken Hydon’s appointment on 3 October 2008. 

Composition of the board  
The board consists of the chairman, Glen Moreno,  
six executive directors including the chief executive, 
Marjorie Scardino, and six independent non-executive 
directors. David Bell, our director for people, will be 
stepping down at the forthcoming AGM. The board  
will then consist of a majority of independent  
non-executive directors. 

Section 5 Governance 

39 

Senior independent director  
Terry Burns was appointed as our senior independent 
director in 2004. His role includes being available to 
shareholders if they should have concerns that have  
not been addressed through the normal channels, and 
attending meetings with shareholders in order to gain a 
balanced understanding of any concerns that they might 
have. The senior independent director also meets with 
the non-executive directors at least once a year in order 
to appraise the performance of the chairman, and would 
be expected to chair the nomination committee in the 
event that it was considering succession to the role of 
chairman of the board. 

Independence of directors  
The assessment of Terry Burns’ independence was given 
particular consideration by the board as he has now 
served on the board for more than nine years. 

The board believes that due to his strength of  
character, experience and knowledge, Terry continues  
to be highly effective as a non-executive director.  
He provides objective and rigorous challenges to, and 
engages in constructive debate with, the board and  
the committees on which he sits. Terry also brings a 
wealth of useful and relevant experience both in his 
position as a non-executive director and as the senior 
independent director. 

Accordingly, the chairman has asked Terry to remain  
on the board. The board believes that it is in the 
shareholders’ best interests for Terry Burns to be  
re-elected as an independent non-executive director.  

The board is aware that Patrick Cescau was appointed  
as a non-executive director of Tesco plc on 1 February 
2009 and that Ken Hydon was at the same time, and 
remains, a non-executive director of Tesco plc. The board 
believes that these directorships should not affect either 
Patrick Cescau or Ken Hydon’s status as independent 
non-executive directors of Pearson. 

Conflicts of interest 
No director has any conflict of interest which has not 
been disclosed to the board in accordance with the 
company’s Articles of Association. 

 
 
 
 
 
 
40 

Pearson plc Annual report and accounts 2008 

Board governance continued 

Board meetings 

The board meets six times a year and at other times as appropriate. The following table sets out the attendance of 
our directors at the board and committee meetings during 2008: 

Chairman 
Glen Moreno 
Executive directors 
Marjorie Scardino 
David Bell 
Will Ethridge▴ 
Rona Fairhead 
Robin Freestone 
John Makinson 
Non-executive directors 
David Arculus 
Terry Burns 
Patrick Cescau 
Susan Fuhrman 
Ken Hydon† 
CK Prahalad▴• 

Board 
meetings 
(maximum 6) 

Audit 
committee 
meetings 
(maximum 4) 

Personnel  
committee  
meetings  
(maximum 4) 

Nomination  
committee  
meetings  
(maximum 3) 

6/6

6/6
6/6
4/4
6/6
6/6
6/6

6/6
6/6
6/6
6/6
6/6
3/4

–

–
–
–
–
–
–

4/4
–
4/4
4/4
4/4
–

4/4 

– 
– 
– 
– 
– 
– 

4/4 
4/4 
– 
– 
1/1 
– 

3/3 

3/3 
– 
– 
– 
– 
– 

3/3 
3/3 
3/3 
3/3 
3/3 
1/1 

▴  Appointed to the board on 1 May 2008. 
†  Appointed to the personnel committee on 3 October 2008. 
•  Appointed to the nomination committee on 3 October 2008. 

The role and business of the board  
The formal matters reserved for the board’s decision  
and approval include:  
the company’s strategy and review of performance 
against it;  
major changes to the company’s corporate structure;  
approval of all shareholder documents;  
acquisitions, disposals and capital expenditure projects 
above certain thresholds;  
all guarantees over £10m;  
treasury policies;  
the interim and final dividends and the financial 
statements;  
borrowing powers;  
ensuring adequate succession planning for the board 
and senior management; 
appointments to the board; and  
the appointment and removal of the company secretary. 

The board receives timely, regular and necessary 
financial, management and other information to fulfil its 
duties. Directors can obtain independent professional 
advice at the company’s expense in the performance  
of their duties as directors. All directors have access  
to the advice and services of the company secretary. 

In addition to these formal roles, we endeavour to  
give the non-executive directors access to the senior 
managers of the business via involvement at both formal 
and informal meetings. In this way we hope that the 
experience and expertise of the non-executive directors 
can be utilised for the benefit of the company. At the 
same time, this practice enables the non-executive 
directors to develop an understanding of the abilities  
of senior management which will help them judge the 
company’s prospects and plans for succession. 

Board evaluation  
As signposted last year, in early 2008 the chairman 
asked each of the directors to complete an evaluation 
questionnaire on the board and each of its committees. 

Following the responses to this questionnaire, the 
chairman reported his findings to the board at the April 
board meeting.  

 
 
 
 
 
 
 
 
 
 
Section 5 Governance 

41 

Dialogue with institutional shareholders  
There is an extensive programme for the chairman, CEO, 
executive directors and senior managers to meet with 
institutional shareholders. The non-executive directors 
meet informally with shareholders both before and  
after the AGM, and respond to shareholder queries and 
requests. The chairman and senior independent director 
make themselves available to meet any significant 
shareholder as required. Makinson Cowell and the 
company’s investor relations department report to the 
board on the results of an extensive survey on major 
shareholders’ views. 

Furthermore, reports on changes in shareholder 
positions and views are given to the directors at every 
board meeting.  

Board committees 

The board has established three committees: the  
audit committee, the personnel committee and the 
nomination committee. Chairmen and members of  
these committees are appointed by the board on the 
recommendation (where appropriate) of the nomination 
committee and in consultation with each requisite 
committee chairman.  

i Audit committee  

Ken Hydon Audit committee chairman 

Members  
Ken Hydon, David Arculus, Patrick Cescau and  
Susan Fuhrman 

All of the audit committee members are independent 
non-executive directors and have financial and/or 
related business experience due to the senior positions 
they hold or held in other listed or publicly traded 
companies and/or similar public organisations.  
Ken Hydon, chairman of the committee, is our 
designated financial expert. 

The committee has written terms of reference which 
clearly set out its authority and duties. These are 
reviewed annually and can be found on the company 
website at www.pearson.com/investor/corpgov.htm 

The committee has been established by the board 
primarily for the purpose of overseeing the accounting, 
financial reporting, internal control and risk management 
processes of the company and audits of the financial 
statements of the company.  

In early 2009 the chairman will again ask the directors  
to complete an evaluation questionnaire which this time 
will be targeted specifically around issues of strategy 
and risk management. Responses to this questionnaire 
and from face-to-face meetings with the chairman  
will be gathered and communicated to the board at  
a forthcoming meeting. 

Each of the board committees were also asked to 
complete evaluation questionnaires. 

During the course of the year the executive directors were 
evaluated by the chief executive on their performance 
against personal objectives under the company’s 
standard appraisal mechanism. The chairman leads  
the assessment of the chief executive and the senior 
independent director conducts a review of the 
chairman’s performance. 

Directors’ training  
Directors receive a significant bespoke induction 
programme and a range of information about the 
company when they join the board.  

This includes background information on Pearson and 
details of board procedures, directors’ responsibilities 
and various governance-related issues, including 
procedures for dealing in Pearson shares and their legal 
obligations as directors. The induction also includes  
a series of meetings with members of the board, 
presentations regarding the business from senior 
executives and a briefing on Pearson’s investor relations 
programme. We supplement the existing directors’ 
training programme through continuing presentations 
about the company’s operations at board meetings  
and by encouraging the directors to visit operating 
companies and local management. Externally run 
courses are also made available should directors  
wish to make use of them. 

Directors’ indemnities  
The company grants an indemnity to all of its directors in 
accordance with section 232 of the Companies Act 2006 
in relation to costs incurred by them in defending any 
civil or criminal proceedings and in connection with an 
application for relief under section 144(3) or (4) or 
section 727 of the Companies Act 1985, so long as it is 
repaid not later than when the outcome becomes final if: 
(i) they are convicted in the proceedings; (ii) judgement 
is given against them; or (iii) the court refuses to grant 
the relief sought. 

The company has purchased and maintains directors’ 
and officers’ insurance cover against certain legal 
liabilities and costs for claims in connection with any  
act or omission by such directors and officers in the 
execution of their duties. 

 
 
 
 
 
42 

Pearson plc Annual report and accounts 2008 

Board governance continued 

The committee is responsible for assisting the board’s 
oversight of the quality and integrity of the company’s 
external financial reporting and statements and  
the company’s accounting policies and practices.  
The Group’s internal and external auditors have direct 
access to the committee to raise any matter of concern 
and to report on the results of work directed by the 
committee. The committee reports to the full board on a 
regular basis but no less frequently than at every board 
meeting immediately following a committee meeting. It 
also reviews the independence of the external auditors, 
including services supplied, and ensures that there is an 
appropriate audit relationship. Based on management’s 
recommendations, the committee reviews the proposal to 
reappoint the external auditors at its February meeting. 

The committee met four times during the year with the 
chief financial officer, head of internal audit and other 
members of the senior management team, together with 
the external auditors, in attendance. The committee also 
met regularly in private with the external auditors and the 
head of internal audit. Some members of the committee 
attended site visits to a number of overseas locations in 
order to better understand how Group policies are 
embedded in operations. 

Assessment of the independence of the external  
auditor; and 
Compliance with the Combined Code. 

24 April 2008 
The Form 20-F and related disclosures including the 
annual Sarbanes-Oxley Act 404 attestation of financial 
reporting internal controls; 
Receipt of the external auditor report on the Form 20-F; 
A review of its own effectiveness and both the internal 
and external auditors; 
Compliance with SEC and NYSE requirements, including 
Sarbanes-Oxley; and 
The AGM trading statement. 

23 July 2008 
Approval of interim statements, announcements and 
trading updates; 
Approval of the external audit engagement, scope  
and fees;  
Approval of external audit policy; and 
Review of the committee’s terms of reference. 

The committee receives regular technical updates  
as well as specific or personal training as required. 

At every meeting, the committee considered reports on 
the activities of the internal audit function, including  
the results of internal audits, risk reviews, project 
assurance reviews, and fraud and whistleblowing 
reports. The committee also monitored the company’s 
financial reporting, internal controls and risk 
management procedures and considered any  
significant legal claims and regulatory issues in  
the context of their impact on financial reporting.  

In addition, the committee considered the following 
matters during the course of the year: 

28 February 2008 
The annual report and accounts, preliminary 
announcement and trading update; 
The Group accounting policies; 
The annual accounts being prepared on a going  
concern basis; 
Assessment of the effectiveness of the company’s risk 
management and internal control systems, including 
appropriate disclosure requirements; 
Reappointment of the external auditors; 
Receipt of the external auditor report on the year  
end audit;  

11 December 2008 
Review of company risk returns including Social, Ethical 
and Environmental (SEE) risks;  
The annual internal audit plan including resourcing of  
the internal audit function; and 
Review of treasury policy. 

ii Personnel committee  

David Arculus Personnel committee chairman 

Members  
David Arculus, Terry Burns, Ken Hydon and Glen Moreno 

The committee has responsibility for determining the 
remuneration and benefits packages of the executive 
directors, the chief executives of the principal operating 
companies and other members of the management 
committee, as well as recommending the chairman’s 
remuneration to the board for its decision. 

The committee takes independent advice from 
consultants when required. No director takes part  
in any discussion or decision concerning their own 
remuneration. The committee reports to the full board 
and its report on directors’ remuneration, which has 
been considered and adopted by the board, is set out  
on pages 50 to 72. 

 
 
 
 
 
 
 
Section 5 Governance 

43 

The committee met four times during the year, and  
has written terms of reference which clearly set out  
its authority and duties. These can be found on the 
company website at 
www.pearson.com/investor/corpgov.htm 

iii Nomination committee 

Glen Moreno Nomination committee chairman 

Members  
Glen Moreno, Marjorie Scardino, David Arculus, Terry 
Burns, Patrick Cescau, Susan Fuhrman, Ken Hydon and 
CK Prahalad 

The nomination committee meets as and when required. 
The committee primarily monitors the composition and 
balance of the board and its committees, and identifies 
and recommends to the board the appointment of  
new directors.  

When considering the appointment of a new director  
the committee reviews the current balance of skills and 
experience of the board.  

During 2008 the committee met to consider the 
appointment of two new directors to the board:  
Will Ethridge as an executive director and CK Prahalad  
as an independent non-executive director. Both directors 
joined the board on 1 May 2008. The committee also  
met to consider the appointment of a new member to  
the personnel committee, resulting in the appointment 
of Ken Hydon on 3 October 2008.  

Whilst the chairman of the board chairs this committee 
he is not permitted to chair meetings when the 
appointment of his successor is being considered  
or during a discussion regarding his performance. 

The committee has written terms of reference which 
clearly set out its authority and duties. These can be 
found on the company website at 
www.pearson.com/investor/corpgov.htm 

Internal control 

The board of directors has overall responsibility for 
Pearson’s system of internal control, which is designed 
to manage the risks facing the Group, safeguard assets 
and provide reasonable, but not absolute, assurance 
against material financial misstatement or loss. 

In accordance with the provisions of the Code, the 
directors confirm that they have reviewed the 
effectiveness of the Group’s internal control system. 

They also confirm that there is an ongoing process 
allowing for the identification, evaluation and 
management of significant business risks. This process 

accords with the revised Turnbull guidance and has been 
in place throughout 2008 and up to the date of approval 
of this annual report. 

The Group’s internal control framework covers financial, 
operational and compliance risks. Its main features are 
described below: 

i Board  
The board of directors exercises its control through an 
organisational structure with clearly defined levels of 
responsibility and authority and appropriate reporting 
procedures. To maintain effective control over strategic, 
financial, operational and compliance matters the board 
meets regularly, and has a formal schedule of matters 
that is brought to it, or its duly authorised committees, 
for attention. Responsibility for monitoring financial 
management and reporting, internal control and risk 
management has been delegated to the audit committee 
by the board. At each meeting, the audit committee 
considers reports from management, internal audit  
and the external auditors, with the aim of reviewing the 
effectiveness of the internal financial and operating 
control environment of the Group. 

ii Operating company controls 
The identification and mitigation of major business risks 
is the responsibility of operating company management. 
Each operating company, including the corporate centre, 
maintains internal controls and procedures appropriate 
to its structure and business environment, whilst 
complying with Group policies, standards and 
guidelines. These controls include those over external 
financial reporting which are documented and tested in 
accordance with the requirements of section 404 of the 
Sarbanes-Oxley Act, which is relevant to our US listing. 

iii Financial reporting  
There is a comprehensive strategic planning, budgeting 
and forecasting system with an annual operating plan 
approved by the board of directors. Monthly financial 
information, including trading results, balance sheets, 
cash flow statements and indebtedness, is reported 
against the corresponding figures for the plan and prior 
years, with corrective action outlined by operating 
company executives as appropriate. Group senior 
management meet, on a quarterly basis, with operating 
company management to review their business and 
financial performance against plan and forecast.  
Major business risks relevant to each operating  
company as well as performance against the stated 
strategic objectives are reviewed in these meetings. 

In addition, the chief executive prepares a monthly report 
11 times a year for the board on key developments, 
performance and issues in the business. 

 
 
 
 
44 

Pearson plc Annual report and accounts 2008 

Board governance continued 

iv Risk management 
Operating companies undertake formal, semi-annual 
risk reviews to identify new or potentially under-
managed risks. The results of these reviews are 
submitted to group internal audit for evaluation and 
onward reporting to the board, in summary, and in more 
detail via the audit committee. Throughout the year, risk 
sessions facilitated by the head of group internal audit 
are held with operating company management and  
with the Pearson Management Committee to discuss  
and review the significant risks facing the business. 

v Internal audit  
The Group internal audit function is responsible for 
providing independent assurance to management on the 
effectiveness of internal controls. The annual internal 
audit plan, derived from a risk model, is approved by  
the audit committee. Recommendations to improve 
internal controls and/or to mitigate risks are agreed  
with operating company management after each audit. 
Formal follow-up procedures allow Group internal  
audit to monitor operating companies’ progress in 
implementing its recommendations and to resolve any 
control deficiencies. The Group internal audit function 
also has a remit to monitor significant Group projects,  
in conjunction with the central project management 
office, to provide assurance that appropriate project 
governance and risk management strategies are in place. 
Regular reports on the work of internal audit are provided 
to executive management and, via the audit committee, 
to the board. 

The head of group internal audit is jointly responsible 
with the group legal counsel for monitoring compliance 
with our Code of Business Conduct, and investigating 
any reported incidents including fraud allegations. 

vi Treasury management 
The treasury department operates within policies 
approved by the board and its procedures are reviewed 
regularly by the audit committee. Major transactions  
are authorised outside the department at the requisite 
level, and there is an appropriate segregation of duties. 
Frequent reports are made to the chief financial officer 
and regular reports are prepared for the audit committee 
and the board. 

vii Insurance  
Insurance is provided through Pearson’s insurance 
subsidiary or externally, depending on the scale of the 
risk and the availability of cover in the external market, 
with the objective of achieving the most cost-effective 
balance between insured and uninsured risks. 

Going concern 

Having reviewed the Group’s liquid resources and 
borrowing facilities, and the Group’s 2009 and 2010 
cash flow forecasts, the directors believe that the Group 
has adequate resources to continue as a going concern. 
For this reason, the financial statements have, as usual, 
been prepared on that basis. 

Shareholder communication 

Pearson has an extensive programme of communication 
with all of its shareholders – large and small, 
institutional and private. We also make a particular effort 
to communicate regularly with our employees, a large 
majority of whom are shareholders in the company.  
We post all company announcements on our website, 
www.pearson.com, as soon as they are released, and 
major shareholder presentations are made accessible 
via webcast or conference call. Our website contains a 
dedicated investor relations section with an extensive 
archive of past announcements and presentations, 
historical financial performance, share price data and a 
calendar of events. It also includes information about all 
of our businesses, links to their websites, and details  
of our corporate responsibility policies and activities. 

We have an established programme of educational 
seminars for our institutional shareholders focusing  
on individual parts of Pearson.  

The seminars are available to all shareholders via 
webcast on www.pearson.com 

Our AGM – which will be held on 1 May this year –  
is an opportunity to meet the company’s managers,  
hear presentations about Pearson’s businesses and  
the previous year’s results as well as to conduct  
general AGM business. 

Share capital 

Details of share issues are given in note 27 to the 
accounts on page 134. The company has a single class  
of shares which is divided into ordinary shares of  
25p each. The ordinary shares are in registered form. 
 The company’s current authorised share capital is 
£299,500,000 comprising 1,198,000,000 ordinary 
shares of which 809,276,583 were issued as at  
31 December 2008. At the AGM held on 25 April 2008, 
the company was authorised, subject to certain 
conditions, to acquire up to 80 million of its ordinary 
shares by market purchase. Shareholders will be asked 
to renew this authority at the AGM on 1 May 2009. 

 
 
Section 5 Governance 

45 

Services provided by PwC above these limits and all 
other allowable non-audit services, irrespective of  
value, must be approved by the audit committee.  
Where appropriate, services will be tendered prior  
to awarding work to the auditor. 

In 2007, Interactive Data appointed Ernst & Young LLP 
(Ernst & Young) as its independent auditor. To maintain 
Ernst & Young’s independence we have restricted the 
services that Ernst & Young can provide to Pearson and 
its subsidiaries, similar to those restrictions which we 
place on PwC. 

The audit committee receives regular reports 
summarising the amount of fees paid to the auditor. 

A full statement of the fees for audit and services is 
provided in note 4 to the accounts on page 93. 

Statement of directors’ responsibilities 

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the 
directors have prepared the Group and parent company 
financial statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the 
European Union. In preparing these financial statements, 
the directors have also elected to comply with IFRSs, 
issued by the International Accounting Standards Board 
(IASB). The financial statements are required by law to 
give a true and fair view of the state of affairs of the 
company and the Group and of the profit or loss of the 
Group for that period. 

In preparing those financial statements, the directors are 
required to: 

Select suitable accounting policies and then apply  
them consistently; 

Make judgements and estimates that are reasonable 
and prudent; 

State that the financial statements comply with IFRSs  
as adopted by the European Union; and 

Prepare the financial statements on the going concern 
basis, unless it is inappropriate to presume that the 
Group will continue in business, in which case there 
should be supporting assumptions or qualifications  
as necessary.  

At 27 February 2009, the company had been notified of 
the following substantial shareholdings in the capital of 
the company. 

Legal & General Group plc 

Annual general meeting 

Number of shares 
33,336,528

Percentage 
4.12%

The notice convening the AGM to be held at 12 noon  
on Friday, 1 May 2009 at The Queen Elizabeth II 
Conference Centre, Broad Sanctuary, Westminster, 
London SW1P 3EE, is contained in a circular to 
shareholders to be dated 26 March 2009. 

Registered auditors  

In accordance with section 489 of the Companies Act 
2006 a resolution proposing the reappointment of 
PricewaterhouseCoopers LLP (PwC) as auditors to the 
company will be proposed at the AGM, at a level of 
remuneration to be agreed by the directors. 

Auditor independence 

In line with best practice, our relationship with PwC  
is governed by our external auditor policy, which is 
reviewed and approved annually by the audit committee. 
The policy establishes procedures to ensure the 
auditors’ independence is not compromised as well  
as defining those non-audit services that PwC may or 
may not provide to Pearson. These allowable services  
are in accordance with relevant UK and US legislation. 

The audit committee approves all audit and non-audit 
services provided by PwC. Certain categories of 
allowable non-audit services have been pre-approved  
by the audit committee subject to the authorities below: 

Pre-approved non-audit services can be authorised by 
the chief financial officer up to £100,000 per project, 
subject to a cumulative limit of £500,000 per annum; 

Acquisition due diligence services up to £100,000 per 
transaction; 

Tax compliance and related activities up to the greater  
of £1,000,000 per annum or 50% of the external audit 
fee; and 

For forward-looking tax planning services we use the 
most appropriate advisor, usually after a tender process. 
Where we decide to use our independent auditor 
authority, up to £100,000 per project, subject to a 
cumulative limit of £500,000 per annum has been 
delegated by the audit committee to management. 

 
 
 
 
 
 
46  Pearson plc Annual report and accounts 2008 

Board governance continued 

The directors are responsible for keeping proper 
accounting records that disclose with reasonable 
accuracy at any time the financial position of the 
company and the Group and to enable them to ensure 
that the financial statements and the report on  
directors’ remuneration comply with the Companies  
Acts 1985 and 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation. They are  
also responsible for safeguarding the assets of the 
company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and  
other irregularities. 

The directors are responsible for the maintenance  
and integrity of the company’s website. Legislation in  
the United Kingdom governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.  

Each of the directors, whose names and functions  
are listed on page 38, confirm that, to the best of  
their knowledge: 

The Group financial statements, which have been 
prepared in accordance with IFRSs as adopted by the  
EU, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group; and 

The business review contained on pages 6 to 37 of  
the directors’ report, includes a fair review of the 
development and performance of the business and  
the position of the Group, together with a description  
of the principal risks and uncertainties that it faces. 

The directors also confirm that, for all directors in office 
at the date of this report: 

a) so far as the directors are aware, there is no relevant 
audit information of which the company’s auditors are 
unaware; and 

b) they have taken all the steps that they ought to have 
taken as directors in order to make themselves aware of 
any relevant audit information and to establish that the 
company’s auditors are aware of that information. 

Approved by the board on 6 March 2009 and signed on 
its behalf by  

Philip Hoffman Secretary  

 
 
Section 5 Governance 

47 

Additional information for shareholders 

Amendment to Articles of Association 

Any amendments to the Articles of Association of  
the company may be made in accordance with  
the provisions of the Companies Acts by way of  
a special resolution. 

Rights attaching to shares  

The rights attaching to the ordinary shares are defined  
in the company’s Articles. A shareholder whose name 
appears on the company’s register of members can 
choose whether his/her shares are evidenced by share 
certificates (i.e. in certificated form) or held in electronic 
(i.e. uncertificated form) in CREST (the electronic 
settlement system in the UK). 

Subject to any restrictions below, shareholders may 
attend any general meeting of the company and,  
on a show of hands, every shareholder (or his/her 
representative) who is present at a general meeting has 
one vote on each resolution for every ordinary share of 
which they are the registered shareholder. A resolution 
put to the vote at a general meeting is decided on a show 
of hands unless before, or on the declaration of the 
result of, a vote on a show of hands, a poll is demanded 
by the chairman of the meeting, or by at least three 
shareholders (or their representatives) present in person 
and having the right to vote, or by any shareholders (or 
their representatives) present in person having at least 
10% of the total voting rights of all shareholders, or by 
any shareholders (or their representatives) present in 
person holding ordinary shares on which an aggregate 
sum has been paid up of at least 10% of the total sum 
paid up on all ordinary shares. 

At this year’s AGM voting will be conducted on a poll. 

Shareholders can declare a final dividend by passing  
an ordinary resolution but the amount of the dividend 
cannot exceed the amount recommended by the board. 
The board can pay interim dividends on any class of 
shares of the amounts and on the dates and for the 
periods they decide, provided the distributable profits  
of the company justify such payment. The board may, if 
authorised by an ordinary resolution of the shareholders, 
offer any shareholder the right to elect to receive new 
ordinary shares, which will be credited as fully paid, 
instead of their cash dividend. 

Any dividend which has not been claimed for 12 years 
after it became due for payment will be forfeited and  
will then belong to the company, unless the directors 
decide otherwise. 

If the company is wound up, the liquidator can, with  
the sanction of a special resolution passed by the 
shareholders, divide among the shareholders all or any 
part of the assets of the company and he/she can value 
assets and determine how the division shall be carried 
out as between the members or different classes of 
members. The liquidator can also transfer the whole or 
any part of the assets to trustees upon any trusts for the 
benefit of the members. 

Voting at general meetings 

Any form of proxy sent by the company to shareholders 
in relation to any general meeting must be delivered to 
the company, whether in written form or in electronic 
form, not less than 48 hours before the time appointed 
for holding the meeting or adjourned meeting at which 
the person named in the appointment proposes to vote. 

No shareholder is, unless the board decides otherwise, 
entitled to attend or vote either personally or by proxy at 
a general meeting or to exercise any other right conferred 
by being a shareholder if he/she or any person with an 
interest in shares has been sent a notice under section 
793 of the Companies Act 2006 (which confers upon 
public companies the power to require information with 
respect to interests in their voting shares) and he/she or 
any interested person failed to supply the company with 
the information requested within 14 days after delivery  
of that notice. The board may also decide, where the 
relevant shareholding comprises at least 0.25% of the 
nominal value of the issued shares of that class, that  
no dividend is payable in respect of those default  
shares and that no transfer of any default shares shall  
be registered.  

The company operates two employee benefit trusts to 
hold shares, pending employees becoming entitled  
to them under the company’s employee share plans.  
There were 10,448,458 shares so held as at 31 December 
2008. Each trust has an independent trustee which has 
full discretion in relation to the voting of such shares.  
A dividend waiver operates on the shares held in  
these trusts. 

 
 
 
 
48  Pearson plc Annual report and accounts 2008 

Board governance continued 

The company also operates a nominee shareholding 
arrangement known as Sharestore which holds shares 
on behalf of employees. There were 2,414,269 shares so 
held as at 31 December 2008. The trustees holding these 
shares seek voting instructions from the employee as 
beneficial owner, and voting rights are not exercised if  
no instructions are given. 

Transfer of shares 

The board may refuse to register a transfer of a 
certificated share which is not fully paid, provided that 
the refusal does not prevent dealings in shares in the 
company from taking place on an open and proper basis. 
The board may also refuse to register a transfer of a 
certificated share unless (i) the instrument of transfer is 
lodged, duly stamped (if stampable), at the registered 
office of the company or any other place decided by the 
board, and is accompanied by the certificate for the 
share to which it relates and such other evidence as the 
board may reasonably require to show the right of the 
transferor to make the transfer; (ii) it is in respect of only 
one class of shares; and (iii) it is in favour of not more 
than four transferees. 

Transfers of uncertificated shares must be carried out 
using CREST and the board can refuse to register a 
transfer of an uncertificated share in accordance with  
the regulations governing the operation of CREST. 

Variation of rights 

If at any time the capital of the company is divided into 
different classes of shares, the special rights attaching  
to any class may be varied or revoked either: 

(i) with the written consent of the holders of at least 75% 
in nominal value of the issued shares of the class; or 

(ii) with the sanction of a special resolution passed at a 
separate general meeting of the holders of the shares  
of the class. 

Without guidance to any special rights previously 
conferred on the holders of any existing shares or class 
of shares, any share may be issued with such preferred, 
deferred, or other special rights, or such restrictions, 
whether in regard to dividend, voting, return of capital  
or otherwise as the company may from time to time by 
ordinary resolution determine. 

Appointment and replacement of directors 

Directors shall number no less than two. Directors may 
be appointed by the company by ordinary resolution or 
by the board. A director appointed by the board shall 
hold office only until the next AGM and shall then be 
eligible for reappointment, but shall not be taken into 
account in determining the directors or the number of 
directors who are to retire by rotation at that meeting. 
The board may from time to time appoint one or more 
directors to hold executive office with the company for 
such period (subject to the provisions of the Companies 
Acts) and upon such terms as the board may decide  
and may revoke or terminate any appointment so made. 

At every AGM of the company, one third of the directors 
shall retire by rotation (or, if their number is not a 
multiple of three, the number nearest to one third).  
The first directors to retire by rotation shall be those  
who wish to retire and not offer themselves for 
reappointment. Any further directors so to retire shall  
be those of the other directors subject to retirement by 
rotation who have been longest in office since their last 
appointment but, as between persons who became or 
were last appointed on the same day, those to retire 
shall (unless they otherwise agree among themselves) 
be determined by lot. In addition, any director who would 
not otherwise be required to retire shall retire by rotation 
at the third AGM after his/her last appointment. 

However, although not required by the Articles, the  
board has resolved that for this year, and in future years, 
all directors offer themselves for re-election annually,  
in accordance with good corporate governance. 

The company may by ordinary resolution remove any 
director before the expiration of his/her term of office.  
In addition, the board may terminate an agreement  
or arrangement with any director for the provision of  
his/her services to the company. 

Powers of the directors 

Subject to the company’s Memorandum of Association 
and the Articles, the Companies Acts and any directions 
given by special resolution, the business of the company 
will be managed by the board who may exercise all the 
powers of the company, including powers relating to the 
issue and/or buying back of shares by the company, 
(subject to any statutory restrictions or restrictions 
imposed by shareholders in general meeting). 

 
 
 
 
 
 
Section 5 Governance 

49 

Significant agreements 

The following significant agreements contain provisions 
entitling the counterparties to exercise termination  
or other rights in the event of a change of control of  
the company: 

Under the $1,750,000,000 revolving credit facility 
agreement dated July 2004 (as amended) of which 
$92,000,000 matures in May 2011 and the balance  
of $1,658,000,000 matures in May 2012 between, 
amongst others, the company, HSBC Bank plc (as facility 
agent) and the banks and financial institutions named 
therein as lenders (together, the ‘Credit Facilities’), the 
facility agent must, upon a change of control, cancel  
the total commitments of the lenders under such Credit 
Facilities and declare all outstanding advances, together 
with accrued interest and any other amounts payable  
in respect of such Credit Facilities, to be immediately due 
and payable. For these purposes, a ‘change of control’ 
occurs if the company becomes a subsidiary of any  
other company or one or more persons acting either 
individually or in concert, obtains control (as defined  
in Section 840 of the Income and Corporation Taxes  
Act 1988) of the company. 

Shares acquired through the company’s employee share 
plans rank pari passu with shares in issue and have no 
special rights. For legal and practical reasons, the rules 
of these plans set out the consequences of a change of 
control of the company. 

 
 
 
 
50 

Pearson plc Annual report and accounts 2008 

Report on directors’ remuneration  

The board presents its report on directors’ remuneration 
to shareholders. This report complies with the Directors’ 
Remuneration Report Regulations 2002 and was 
approved by the board of directors on 6 March 2009. 

The committee believes that the company has complied 
with the provisions regarding remuneration matters 
contained within the UK Combined Code since the 
committee returned to its full complement of 
independent non-executive directors with Ken  
Hydon’s appointment on 3 October 2008. 

We will put a resolution to shareholders at the annual 
general meeting (AGM) on 1 May 2009 inviting them  
to consider and approve this report. 

The personnel committee 

David Arculus chaired the personnel committee during 
2008; the other members were Terry Burns, Ken Hydon 
and Glen Moreno. David Arculus, Terry Burns and  
Ken Hydon are independent non-executive directors. 
Glen Moreno, chairman of the board, is a member of  
the committee as permitted under the Combined Code. 

Marjorie Scardino, chief executive, David Bell, director 
for people, Robert Head, compensation and benefits 
director, and Stephen Jones, deputy company secretary, 
provided material assistance to the committee during 
the year. They attended meetings of the committee, 
although no director was involved in any decisions 
relating to his or her own remuneration. 

To ensure that it receives independent advice, the 
committee has appointed Towers Perrin to supply  
survey data and to advise on market trends, long-term 
incentives and other general remuneration matters. 
Towers Perrin also advised the company on health and 
welfare benefits in the US and provided consulting 
advice directly to certain Pearson operating companies. 

The Committee’s principal duty is to determine and 
regularly review, having regard to the Combined  
Code and on the advice of the chief executive, the 
remuneration policy and the remuneration and benefits 
packages of the executive directors, the chief executives 
of the principal operating companies and other members 
of the Pearson Management Committee who report 
directly to the chief executive. This includes base salary, 
annual and long-term incentive entitlements and 
awards, and pension arrangements.  

The committee’s terms of reference are available on the 
company’s website.  

The committee met four times during 2008. The matters 
discussed and actions taken were as follows: 

25 and 29 February 2008 
Reviewed and approved 2007 annual incentive  
plan payouts 
Reviewed and approved 2005 long-term incentive  
plan payouts 
Approved vesting of 2003 and 2005 annual bonus share 
matching awards  
Reviewed and approved proposals for the renewal of the 
annual bonus share matching plan and operation of plan 
for 2008 
Reviewed and approved increases in executive base 
salaries for 2008 
Reviewed and approved 2008 Pearson and operating 
company annual incentive plan targets 
Reviewed and approved 2008 individual annual 
incentive opportunities for Pearson Management 
Committee 
Reviewed and approved 2008 long-term incentive 
awards and associated performance conditions for 
Pearson Management Committee 
Reviewed strategy on 2008 long-term incentive awards 
for executives and managers 
Reviewed and approved 2007 report on directors’ 
remuneration 
Noted company’s use of equity for employee share plans 

24 July 2008 
Approved 2008 long-term incentive awards for 
executives and managers 
Reviewed policy on executive employment agreements 
Reviewed committee’s charter and terms of reference 

10 December 2008 
Considered Towers Perrin’s report on remuneration for 
Pearson Management Committee for 2009 
Reviewed base salaries for the executive directors and 
other members of the Pearson Management Committee 
and decided there would be no increases for 2009 
Considered approach to 2009 annual and long-term 
incentives 

 
 
 
 
Section 5 Governance 

51 

Summary of policy changes in 2008 

The following changes to remuneration policy took effect 
during 2008: 

Element of remuneration 
Annual incentive 

Change in 2008 
Individual annual incentive 
opportunities expressed as 
absolute cash amounts rather 
than percentages of salary for 
all executive directors other 
than the chief executive 
Bonus share matching  Shareholders approved  

renewal of plan with three-year 
performance period and vesting 
of matching award on sliding 
scale based on real growth in 
earnings per share 
Confirmed policy of 12 months’ 
notice from the company,  
or pay in lieu, on termination  
of employment without cause 

Employment 
agreements 

Remuneration policy 

This report sets out the company’s policy on directors’ 
remuneration that applies to executive directors for  
2009 and, so far as practicable, for subsequent years. 
The committee considers that a successful remuneration 
policy needs to be sufficiently flexible to take account of 
future changes in the company’s business environment 
and in remuneration practice. Future reports, which  
will continue to be subject to shareholder approval,  
will describe any changes in this policy.  

We want a performance culture that supports our 
strategy and goals and incentive programmes that 
directly reward their achievement. Our strategy is 
primarily centred on organic growth, and we try and 
produce that by investing consistently in four areas: 
content, technology and services, international markets 

and efficiency. One of the most important measures  
of our strategy is, of course, financial performance.  
Here, our goal is to produce hardy, consistent growth  
in three key financial measures – adjusted earnings  
per share, cash flow and return on invested capital.  
We believe those are, in concert, good indicators that  
we are building the long-term value of Pearson. So those 
measures (or others that contribute to them, such as 
operating margins and working capital) form the basis  
of our annual budgets and plans, and the basis for 
bonuses and long-term incentives.  

The committee selects performance conditions for the 
company’s various performance-related annual or long-
term incentive plans that are linked to the company’s 
strategic objectives set out above and aligned with the 
interests of shareholders. The committee determines 
whether or not targets have been met under the 
company’s various performance-related annual or  
long-term incentive plans based on relevant internal 
information and input from external advisers.  

In the light of the prevailing economic conditions and  
the impact of these on the company’s objectives and 
strategy, the committee reviewed the policy in 2008 
particularly with regard to its approach to annual and 
long-term incentives.  

Our starting point continues to be that total 
remuneration (base compensation plus annual and  
long-term incentives) should reward both short- and 
long-term results, delivering competitive rewards  
for target performance, but outstanding rewards  
for exceptional company performance. 

The committee concluded that no fundamental changes 
were required to the performance measures used in  
the company’s annual and long-term incentive plans.  
The committee would however continue to give careful 
consideration to the weighting of these measures  
and the targets that applied taking into account the 
company’s short- and longer-term strategy.  

 
 
 
 
 
52 

Pearson plc Annual report and accounts 2008 

Report on directors’ remuneration continued 

Main elements of remuneration 

Total remuneration is made up of fixed and performance-linked elements, with each element supporting  
different objectives. 

Element  
Base salary  
(see page 53) 

Objective 
Reflects competitive market level, 
role and individual contribution

Annual incentives 
(see page 53) 

Motivates achievement of annual 
strategic goals

Bonus share 
matching  
(see page 55) 

Long-term 
incentives  
(see page 56) 

Encourages executive directors 
and other senior executives to 
acquire and hold Pearson shares.
Aligns executives’ and 
shareholders’ interests
Drives long-term earnings 
and share price growth and 
value creation.
Aligns executives’ and 
shareholders’ interests

Consistent with its policy, the committee places 
considerable emphasis on the performance-linked 
elements i.e. annual incentives, bonus share matching 
and long-term incentives. The relative importance of 
fixed and performance-related remuneration for each  
of the directors is as follows: 

The committee will continue to review the mix of fixed 
and performance-linked remuneration on an annual 
basis, consistent with its overall philosophy. 

Performance period 
Not applicable

Performance conditions 
Normally reviewed annually taking into 
account the remuneration of directors and 
executives in similar positions in 
comparable companies, individual 
performance and the approach to pay 
across the company as a whole 
One year Subject to achievement of targets for sales, 
earnings per share or profit, working capital 
and cash 
Subject to achievement of target for 
earnings per share growth  

Three years

Three years

Subject to achievement of targets for 
relative total shareholder return, return on 
invested capital and earnings  
per share growth 

Benchmarking 

We want our executive directors’ remuneration to be 
competitive with those of directors and executives in 
similar positions in comparable companies. 

The policy is that target total direct compensation (base 
salary plus annual and long-term incentives) should be 
set by reference to the UK and US mid-market depending 
on the relevant market or markets for particular jobs. 

We use a range of UK companies in different sectors 
including the media sector. Some are of a similar size to 
Pearson, while others are larger, but the method which 
the committee’s independent advisers use to make 
comparisons on remuneration takes this into account.  
All have very substantial overseas operations. We also 
use selected media companies in North America. 

We use these companies because they represent  
the wider executive talent pool from which we might 
expect to recruit externally and the pay market to  
which we might be vulnerable if our remuneration  
was not competitive. 

Market assessments against the two groups take 
account of those factors which Towers Perrin’s research 
shows differentiate remuneration for jobs of a similar 
nature, such as sales, board membership, reporting 
relationships and international activities.  

 
 
 
 
 
Section 5 Governance 

53 

For benchmarking purposes, the main elements of 
remuneration are valued as follows: 

Element of remuneration 
Base salary 
Annual incentive 
Bonus share matching  Expected value of matching 

Valuation 
Actual base salary 
Target level of annual incentive 

Long-term incentive 

Pension and benefits 

Total remuneration 

award based on 50% of target 
level of annual incentive 
Expected value of long-term 
incentive award 
Cost to company of providing 
pension and other benefits 
Sum of all elements  
of remuneration 

Expected value means the net present value of awards 
taking into account the vesting schedule, risk of 
forfeiture and the probability that any performance  
target will be met. 

Base salary 

Our normal policy is to review salaries annually 
consistent with the way we benchmark pay and taking 
into account the approach to pay across the company  
as a whole.  

The committee has reviewed executive directors’ base 
salaries for 2009. In the light of the prevailing economic 
conditions and consistent with the action taken across 
the company to control costs and minimise job losses, 
there will be no increases in base salary for the  
executive directors and other members of the Pearson 
Management Committee for 2009. Full details of the 
executive directors’ 2009 remuneration will be set out  
in the report on directors’ remuneration for 2009. 

For 2008, there was a normal review of base salaries.  
The increases in base salary with effect from 1 January 
2008 for the executive directors are set out in table 1  
on page 65. In the case of the chief financial officer, the 
committee concluded that the increase was justified to 
bring his salary up to competitive market levels following 
his appointment in 2006. 

Allowances and benefits 

The company’s policy is that benefit programmes should 
be competitive in the context of the local labour market, 
but as an international company we require executives to 
operate worldwide and recognise that recruitment also 
operates worldwide. 

Annual incentives 

The committee establishes the annual incentive plans 
for the executive directors and the chief executives of  
the company’s principal operating companies, including 
performance measures and targets. These plans then 
become the basis of the annual incentive plans below 
the level of the principal operating companies, 
particularly with regard to the performance measures 
used and the relationship between the incentive plan 
targets and the relevant business unit operating plans.  

The committee will continue to review the annual 
incentive plans each year and to revise the performance 
measures, targets and individual incentive opportunities 
in light of current conditions. The committee will 
continue to disclose details of the operation of the 
annual incentive plans in the report on directors’ 
remuneration each year. 

Annual incentive payments do not form part of 
pensionable earnings. 

Performance measures 
The financial performance measures relate to the 
company’s main drivers of business performance at  
both the corporate, operating company and business 
unit level. Performance is measured separately for each 
item. For each performance measure, the committee 
establishes threshold, target and maximum levels  
of performance for different levels of payout.  

With the exception of the chief executive, normally  
10% of the total annual incentive opportunity for the 
executive directors and other members of the Pearson 
Management Committee is based on performance 
against personal objectives as agreed with the chief 
executive. These comprise functional, operational and 
strategic objectives relevant to the executives’ specific 
areas of responsibility and inter alia objectives relating 
to corporate social responsibility.  

For 2009, the principal financial performance measures 
are: sales; operating profit (for the operating companies) 
and growth in underlying earnings per share for 
continuing operations at constant exchange rates (for 
Pearson plc); average working capital as a ratio to sales; 
and operating cash flow. The selection and weighting of 
performance measures takes into account the strategic 
objectives and the business priorities relevant to each 
operating company and to Pearson overall each year. 

Incentive opportunities 
Since 2008, the individual annual incentive 
opportunities for the executive directors, other than the 
chief executive, have been expressed as absolute cash 
amounts. The committee, with the advice of the chief 
executive, determines the aggregate level of annual 

 
 
 
 
54 

Pearson plc Annual report and accounts 2008 

Report on directors’ remuneration continued 

incentives and individual incentive opportunities taking 
into account all relevant factors. These factors may 
include the profitability of the company, individual roles 
and responsibilities, market annual incentive levels,  
and the level of stretch in the performance targets. 

In each year’s report on directors’ remuneration,  
the committee describes any changes to target and 
maximum incentive opportunities for the chief executive 
and the other executive directors for the year ahead. 

For 2009, there is no change to the annual incentive 
opportunity for the chief executive which remains at 
100% of base salary at target and 150% at maximum.  

payouts up or down if it believes exceptional factors 
warrant doing so. The committee may also award 
individual discretionary incentive payments and did so in 
2008 for Will Ethridge in recognition of his contributions 
in such areas as his leadership efforts on the Google 
settlement and his oversight of Pearson’s global content 
management programme (see table 1 on page 65).  

For 2008, total annual incentive opportunities were 
based on Pearson plc and operating company financial 
performance and performance against personal 
objectives as follows: 

There is also no change to the average target individual 
incentive opportunity for the other executive directors 
which is £396,000 (the same as in 2008 on a like-for-like 
basis at constant exchange rates). The maximum 
opportunity remains at twice target (as in 2008). 

The annual incentive plans are discretionary and the 
committee reserves the right to make adjustments to  

Name 
Marjorie Scardino 
David Bell 
Will Ethridge 
Rona Fairhead 
Robin Freestone 
John Makinson 

Pearson plc 
100%
90%
45%
30%
90%
30%

2008 performance 
Performance in 2008 against the relevant incentive plans was as follows: 

Operating  
company/ 
companies 
– 
– 
35% 
60%  
– 
60%  

Personal 
objectives 
– 
10% 
20% 
10% 
10% 
10% 

Incentive plan 

Pearson plc 

Higher Education and 
Professional  

FT Publishing  

Pearson VUE 

Penguin Group 

Performance measure  

Sales  
Underlying growth in adjusted earnings  
per share at constant exchange rates  
Average working capital to sales ratio  
Operating cash flow  
Sales  
Operating profit 
Average working capital to sales ratio 
Operating cash flow  
Sales 
Operating profit 
Operating cash flow 
Sales 
Operating profit 
Average working capital to sales ratio 
Operating cash flow 
Sales 
Operating margin 
Average working capital to sales ratio 
Operating cash flow 

Details of actual payouts for 2008 are set out in table 1 on page 65.

Below 
threshold 

Between 
threshold 
and target 

Performance against incentive plan 

Between  
target and 
maximum 
(cid:57) 

Above 
maximum 

(cid:57)

(cid:57) 

(cid:57) 

(cid:57) 

(cid:57) 

(cid:57)

(cid:57)

(cid:57)

(cid:57) 

(cid:57) 
(cid:57) 
(cid:57) 

(cid:57) 

(cid:57) 
(cid:57) 
(cid:57) 

(cid:57) 
(cid:57) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Governance 

55 

Bonus share matching 

In 2008, shareholders approved the renewal of the 
annual bonus share matching plan first approved by 
shareholders in 1998. 

Invested and matching shares 
The plan permits executive directors and senior 
executives around the company to invest up to 50%  
of any after-tax annual bonus in Pearson shares.  

If the participant’s invested shares are held, they are 
matched subject to earnings per share growth over the 
three-year performance period on a gross basis up to a 
maximum of one matching share for every one held i.e. 
the number of matching shares is equal to the number  
of shares that could have been acquired with the amount 
of the pre-tax annual bonus taken in invested shares. 

One matching share for every two invested shares held 
i.e. 50% of the maximum matching award, is released if 
the company’s adjusted earnings per share increase  
in real terms by 3% per annum compound over the  
three-year performance period. One matching share  
for every one invested share held i.e. 100% of the 
maximum matching award, is released if the company’s 
adjusted earnings per share increase in real terms  
by 5% per annum compound over the same period. 

For real growth in adjusted earnings per share of 
between 3% and 5% per annum compound, the rate  
at which the participant’s invested shares is matched  
is calculated according to a straight-line sliding scale. 

Real earnings per share  
growth per annum 
Less than 3% 
3% 
Between 3% and 5% 

5% or more 

Proportion of maximum matching  
award released 
0% 
50% 
Sliding scale between  
50% and 100% 
100% 

Performance condition 
Earnings per share growth is calculated using the  
point-to-point method. This method compares the 
adjusted earnings per share in the company’s accounts 
for the financial year ended prior to the grant date with 
the adjusted earnings per share for the financial year 
ending three years later and calculates the implicit 
compound annual growth rate over the period. 

Real growth is calculated by reference to the UK 
Government’s Retail Prices Index (All Items). We choose 
to test our earnings per share growth against UK inflation 
over three years to measure the company’s financial 
progress over the period to which the entitlement to 
matching shares relates. 

Dividend shares 
Where matching shares vest in accordance with the  
plan, a participant also receives ‘dividend’ shares 
representing the gross value of dividends that would 
have been paid on the matching shares during the 
holding period and reinvested.

 
 
 
 
56 

Pearson plc Annual report and accounts 2008 

Report on directors’ remuneration continued 

Outstanding awards 
Details of awards made, outstanding, held or released under the annual bonus share matching plan are as follows 
(subject to audit): 

Date of award 
4 June 2008 
22 May 2007 

Share price on 
date of award 
670.7p
899.9p

 12 April 2006 

776.2p

Vesting 
4 June 2011
50% on 22 May 2010 
100% on 22 May 2012 
50% on 12 April 2009 

100% on 12 April 2011 

15 April 2005 

631.0p

50% on 15 April 2008 

16 April 2004 

652.0p

100% on 15 April 2010 
100% on 16 April 2009

17 April 2003 

541.0p

100% on 17 April 2008

Status of award 
Outstanding subject to 2007 to 2010 performance 
Outstanding subject to 2006 to 2009 performance 
Outstanding subject to 2006 to 2011 performance 
Performance condition met. Real compound annual 
growth in earnings per share for 2005 to 2008 of 15.5% 
against target of 3.0% 
Outstanding subject to participants not electing to  
call for 50% of shares that vest on 12 April 2009 and 
subject to 2005 to 2010 performance 
Target met as reported in report on directors’ 
remuneration for 2007. Shares held pending release  
on 15 April 2010 
Outstanding subject to 2004 to 2009 performance 
Performance condition met. Increase in adjusted 
earnings per share for 2003 to 2008 of 109.1% against 
target of 31.0%. Shares held pending  
release on 16 April 2009 
Target met as reported in report on directors’ 
remuneration for 2007. Shares released on 17 April 2008 

All of the executive directors hold or held awards under this plan in 2008. Details are set out in table 4 on pages  
68 to 70 and itemised as a or a*.

Long-term incentives 

At the Annual General Meeting in April 2006, 
shareholders approved the renewal of the long-term 
incentive plan first introduced in 2001. 

Executive directors, senior executives and other 
managers can participate in this plan which can deliver 
restricted stock and/or stock options. Approximately 5% 
of the company’s employees currently hold awards 
under this plan. 

The aim is to give the committee a range of tools with 
which to link corporate performance to management’s 
long-term reward in a flexible way. It is not the 
committee’s intention to grant stock options in 2009. 

Restricted stock granted to executive directors vests  
only when stretching corporate performance targets  
over a specified period have been met. Awards vest on  
a sliding scale based on performance over the period. 
There is no retesting.  

Performance measures 
The committee determines the performance measures 
and targets governing an award of restricted stock prior 
to grant. 

The performance measures that have applied since 2006 
and that will apply for 2009 and subsequent awards for 
the executive directors are focused on delivering and 
improving returns to shareholders. These are relative 
total shareholder return (TSR), return on invested capital 
(ROIC) and earnings per share (EPS) growth. 
Total shareholder return is the return to shareholders 
from any growth in Pearson’s share price and reinvested 
dividends over the performance period. For long-term 
incentive awards, TSR is measured relative to the 
constituents of the FTSE World Media Index over a  
three-year period. Companies that drop out of the index 
are normally excluded i.e. only companies in the index 
for the entire period are counted.  

Share price is averaged over 20 days at the start and  
end of the performance period, commencing on the  
date of Pearson’s results announcement in the year of 
grant and the year of vesting. Dividends are treated  
as reinvested on the ex-dividend date, in line with the 
Datastream methodology.  

 
 
Section 5 Governance 

57 

The vesting of shares based on relative total shareholder 
return is subject to the committee satisfying itself that 
the recorded total shareholder return is a genuine 
reflection of the underlying financial performance  
of the business. 

Restricted stock may be granted without performance 
conditions to satisfy recruitment and retention 
objectives. Restricted stock awards that are not  
subject to performance conditions will not be granted  
to any of the current executive directors. 

The committee chose total shareholder return relative to 
the constituents of the FTSE World Media Index because, 
in line with many of our shareholders, it felt that part  
of executive directors’ rewards should be linked to 
performance relative to the company’s peers. 
Return on invested capital is adjusted operating  
profit less cash tax expressed as a percentage of  
gross invested capital (net operating assets plus  
gross goodwill). 

We chose return on invested capital because, over the 
past few years, the transformation of Pearson has 
significantly increased the capital invested in the 
business (mostly in the form of goodwill associated  
with acquisitions) and required substantial cash 
investment to integrate those acquisitions. 
Earnings per share is calculated by dividing the profit 
attributable to equity shareholders of the company by 
the weighted average number of ordinary shares in  
issue during the year, excluding any ordinary shares 
purchased by the company and held as treasury shares 
(note 8 of the financial statements).  

For 2008 and subsequent awards, earnings per share 
growth is calculated using the point-to-point method. 
This method compares the adjusted earnings per share 
in the company’s accounts for the financial year ended 
prior to the grant date with the adjusted earnings per 
share for the financial year ending three years later and 
calculates the implicit compound annual growth rate 
over the period.  

We chose earnings per share growth because strong 
bottom-line growth is imperative if we are to improve  
our total shareholder return and our return on  
invested capital. 

Pearson’s reported financial results for the relevant 
periods are used to measure performance.  
The committee has discretion to make adjustments 
taking into account exceptional factors that distort 
underlying business performance. In exercising such 
discretion, the committee is guided by the principle  
of aligning shareholder and management interests. 

Performance targets 
The committee will set stretching targets for the 2009 
awards that are consistent with the company’s strategic 
objectives over the period to 2011. It is the committee’s 
intention that these targets will be no less demanding 
than the targets for the 2008 awards. Full details of the 
targets and individual awards will be set out in the report 
on directors’ remuneration for 2009.  

Value of awards 
The committee’s independent advisers verify each year 
the expected value of awards i.e. their net present value 
after taking into account the vesting schedule, risk of 
forfeiture and the probability that any performance 
targets will be met.  

The level of individual awards takes into account three 
factors: their expected values; the assessments by the 
committee’s independent advisers of market practice  
for comparable companies and of directors’ total 
remuneration relative to the market and the face value  
of individual awards and their potential value should  
the performance targets be met in full. 

Dividends 
Where shares vest, participants receive additional 
shares representing the gross value of dividends that 
would have been paid on these shares during the 
performance period and reinvested. The expected value 
of awards made on this basis takes this into account. 

Retention period 
Pearson wishes to encourage executives and managers 
to build up a long-term holding of shares so as to 
demonstrate their commitment to the company. 

To achieve this, for awards of restricted stock that are 
subject to performance conditions over a three-year 
period, 75% of the award vests at the end of the  
three-year period. The remaining 25% of the award only 
vests if the participant retains the after-tax number of 
shares that vest at year three for a further two years. 

 
 
 
 
 
58  Pearson plc Annual report and accounts 2008 

Report on directors’ remuneration continued 

Outstanding awards 
Details of awards made, outstanding, vested and held or released under the long-term incentive plan are as follows 
(subject to audit): 

Share  
price on  
date of  
award 

Performance 
measures 
(award split 
equally across 
three measures) 

Vesting 
date 

Date  
of award 

04/03/08 

649.5p 

04/03/11

Relative TSR

Performance 
period 

Payout at 
threshold 

Payout at 
maximum 

Actual 
performance 

2008 to
 2011

30% at 
median

ROIC

2010

EPS growth

2010 
compared to 
2007 

25% for
 ROIC of 
8.5%

30% 
for EPS 
growth of 
6.0%

30/07/07 

778.0p 

30/07/10

Relative TSR

2007 to
 2010

30% at
median

ROIC

2009

25% for
 ROIC of 
8.5%

EPS growth

13/10/06 

767.5p 

13/10/09

Relative TSR

2007 
to 2009 
compared to 
2006 

30% 
for EPS 
growth of 
6.0%

2006 to
 2009

30% at
 median

100% at
 upper 
quartile

100% for 
ROIC of 
10.5%

100% for 
EPS growth 
of 12.0%

100% at
 upper 
quartile

100% for
 ROIC of 
10.5%

100% for 
EPS growth 
of 12.0%

100% at
 upper 
quartile

–

–

–

–

–

–

–

% of 
award  
vested 

Status of  
award 

– 

Outstanding 

– 

Outstanding 

– 

Outstanding 

– 

Outstanding 

– 

Outstanding 

– 

Outstanding 

– 

Remain held 
because the 
performance 
period ends 
after the date 
of this report 

Vested and 
remain held 
pending 
release 

Vested and 
remain held 
pending 
release 

ROIC

2008

25% for
 ROIC of 
8.0%

100% for
 ROIC of 
10.0%

9.2% 50% 
(see 
note)  

EPS growth

2006 
to 2008 
compared to 
2005 

30% 
for EPS 
growth of 
5.0%

100% for 
EPS growth 
of 12.0%

18.3% 100% 

 
 
Section 5 Governance 

59 

Share  
price on  
date of  
award 

Performance 
measures 
(award split 
equally across 
three measures) 

Vesting 
date 

Date  
of award 

23/09/05 

655.0p 

23/09/08

Relative TSR

Performance 
period 

Payout at 
threshold 

Payout at 
maximum 

Actual 
performance 

2005 to 
2008

40% at 
median

100% at 
upper 
quartile

76th 
percentile 
(26 out  
of 103 
companies) 

% of  
award  
vested 

100% 

ROIC

2007

EPS and 
sales growth 

2005 
to 2007 
compared to 
2004 

25% for
 ROIC of 
7.5%

30% 
for real 
growth 
in both 
sales and 
EPS

8.2% 

60% 

100% for
 ROIC of 
9.0%

100%  

100% for 
10% growth 
in either 
sales or 
EPS

EPS growth 
20.4%  
Sales  
growth  
5.0% 

Status of  
award 

86.7% of 
shares vested. 
Three-quarters 
released on 23 
September 
2008. If after 
tax number of 
shares are 
retained for a 
further two 
years, the 
remaining 
quarter will  
be released on 
23 September 
2010 

Note   In relation to the award made on 13 October 2006, the Committee noted the change in the calculation of return in invested capital and the 
resulting figure of 9.2% for 2008. The Committee agreed with the rationale for the change but considered that, given that the new basis of calculation 
differed from that used at the time the award was made, it would not be appropriate simply to use this basis for the purposes of determining payout on 
this element. The payout of 50% of shares originally awarded reflects the Committee’s judgement on this point. 

All of the executive directors hold awards under the  
long-term incentive plan. Details are set out in table 4  
on pages 68 to 70 and itemised as b or b* 

issued, under all Pearson’s share plans, and no more 
than 5% of Pearson equity will be issued, or be capable 
of being issued, under executive or discretionary plans. 

All-employee share plans 

Executive directors can participate in the company’s  
all-employee share plans on the same terms as  
other employees.  

These plans comprise savings-related share acquisition 
programmes in the UK and the US. 

These plans operate within specific tax legislation 
(including a requirement to finance acquisition of shares 
using the proceeds of a monthly savings contract)  
and the acquisition of shares under these plans is not 
subject to the satisfaction of a performance target. 

Dilution and use of equity 

We can use existing shares bought in the market, 
treasury shares or newly-issued shares to satisfy  
awards under the company’s various stock plans. 

For restricted stock awards under the long-term incentive 
plan and matching share awards under the annual 
bonus share matching plan, we would normally expect  
to use existing shares. 

There are limits on the amount of new-issue equity we 
can use. In any rolling ten-year period, no more than 10% 
of Pearson equity will be issued, or be capable of being  

At 31 December 2008, stock awards to be satisfied by 
new-issue equity granted in the last ten years under  
all employee share plans amounted to 3.8% of the 
company’s issued share capital and under executive  
or discretionary plans amounted to 2.2%. 

In addition, for existing shares no more than 5%  
of Pearson equity may be held in trust at any time. 
Against this limit, shares held in trust at 31 December 
2008 amounted to 1.7% of the company’s issued  
share capital. 

The headroom available for all employee plans, 
executive or discretionary plans and shares held  
in trust is as follows: 

Headroom for all 
employee plans 
Headroom for 
executive or 
discretionary plans 
Headroom for shares 
held in trust 

2008 

2007 

2006 

6.2% 

6.0% 

6.6% 

2.8% 

2.3% 

2.7% 

3.3% 

3.4% 

3.5% 

 
 
 
 
 
 
 
 
 
 
60  Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

Shareholding of executive directors 

Service agreements 

In accordance with long established policy, all 
continuing executive directors have rolling service 
agreements under which, other than by termination  
in accordance with the terms of these agreements, 
employment continues until retirement. 

The committee reviewed the policy on executive 
employment agreements in 2008. For future executive 
directors, service agreements should provide that the 
company may terminate these agreements by giving no 
more than 12 months’ notice. As an alternative to giving 
notice, the company may pay salary, target annual 
incentive and the cost of pension and other benefits  
in lieu, subject to mitigation. In the case of the longer 
serving directors with legacy employment agreements, 
the compensation payable in circumstances where the 
company terminates the agreements without notice or 
cause takes the form of liquidated damages. 

There are no special provisions for notice, pay in  
lieu of notice or liquidated damages in the event of 
termination of employment in the event of a change  
of control of Pearson. 

On termination of employment, executive directors’ 
entitlements to any vested or unvested awards under 
Pearson’s discretionary share plans are treated in 
accordance with the terms of the relevant plan. 

We encourage executive directors to build up a 
substantial shareholding in the company in line with the 
policy of encouraging widespread employee ownership. 

We do not think it is necessary to specify a particular 
relationship of shareholding to salary because of the 
volatility of the stock market and the share retention 
features that already exist in the annual bonus share 
matching and long-term incentive plans. However, we 
describe separately here both the number of shares that 
the executive directors hold and the value expressed as 
a percentage of base salary.  

No executive director sold shares during the year other 
than to satisfy income tax liability on the release of 
restricted shares. 

The current value of the executive directors’ own shares 
based on the middle market value of Pearson shares  
of 659.5p on 27 February 2009 (which is the latest 
practicable date before the results announcement) 
against annual base salaries in 2008 is as follows: 

Own shares 
Marjorie Scardino 
David Bell 
Will Ethridge 
Rona Fairhead 
Robin Freestone 
John Makinson 

Number of 
shares 
632,755
250,348
128,758
209,259
44,379
397,733

Value (% of 
base salary) 
439%
352%
163%
273%
65%
500%

In addition, the executive directors have prospective 
holdings as a result of restricted shares that have vested 
and are held pending release. The current value of these 
shares before any withholdings is as follows: 

Restricted shares 
Marjorie Scardino 
David Bell 
Will Ethridge 
Rona Fairhead 
Robin Freestone 
John Makinson 

Number of 
shares 
405,697
136,838
121,017
169,404
64,217
142,002

Value (% of 
base salary) 
282%
192%
153%
221%
94%
178%

 
 
 
 
Section 5 Governance 

61 

We summarise the service agreements that applied during 2008 and that continue to apply for 2009 as follows: 

Name  
Glen Moreno 

Date of agreement 
29 July 2005

Marjorie 
Scardino 

27 February 2004

Notice periods 
12 months from the director; 
12 months from the company
Six months from the director; 
12 months from the company

David Bell 

15 March 1996

Six months from the director; 
12 months from the company

Will Ethridge 

26 February 2009

Six months from the director; 
12 months from the company

Rona Fairhead 

24 January 2003

Six months from the director; 
12 months from the company

Robin Freestone 

5 June 2006

John Makinson 

24 January 2003

Six months from the director; 
12 months from the company
Six months from the director; 
12 months from the company

Compensation on termination by the  
company without notice or cause 
100% of annual fees at the date  
of termination 
100% of annual salary at the date of 
termination, the annual cost of 
pension and all other benefits and 
50% of potential annual incentive 
100% of annual salary at the date of 
termination, the annual cost of 
pension and all other benefits and 
50% of potential annual incentive 
100% of annual salary at the date of 
termination, the annual cost of 
pension and all other benefits and 
target annual incentive 
100% of annual salary at the date of 
termination, the annual cost of 
pension and all other benefits and 
50% of potential annual incentive 
No contractual provisions 

100% of annual salary at the date of 
termination, the annual cost of 
pension and all other benefits and 
50% of potential annual incentive 

Retirement benefits 

We describe the retirement benefits for each of the 
executive directors. Details of directors’ pension 
arrangements are set out in table 2 on page 66 of  
this report. 

Executive directors participate in the pension 
arrangements set up for Pearson employees. 

Marjorie Scardino, Will Ethridge, John Makinson,  
Rona Fairhead and Robin Freestone will also have  
other retirement arrangements because of the cap  
on the amount of benefits that can be provided from  
the pension arrangements in the US and the UK. 

The differences in the arrangements for the current 
executive directors reflect the different arrangements  
in the UK and the US and the changes in pension 
arrangements generally over the periods of  
their employment. 

The pension arrangements for all the executive directors 
include life insurance cover while in employment, and 
entitlement to a pension in the event of ill-health or 
disability. A pension for their spouse and/or dependants 
is also available on death. 

In the US, the defined benefit arrangement is the 
Pearson Inc. Pension Plan. This plan provides a lump 
sum convertible to a pension on retirement. The lump 
sum accrued at 6% of capped compensation until  
31 December 2001 when further benefit accruals ceased. 
Normal retirement age is 65 although early retirement  
is possible subject to a reduction for early payment.  
No increases are guaranteed for pensions in payment. 
There is a spouse’s pension on death in service and  
the option to provide a death in retirement pension  
by reducing the member’s pension. 

The defined contribution arrangement in the US is a 
401(k) plan. At retirement, the account balances will be 
used to provide benefits. In the event of death before 
retirement, the account balances will be used to provide 
benefits for dependants. 

In the UK, the pension plan is the Pearson Group  
Pension Plan and executive directors participate in  
either the Final Pay or the Money Purchase 2003 section.  
Normal retirement age is 62, but, subject to company 
consent, retirement is currently possible after age 50 
(age 55 from April 2010). In the Final Pay section, the 
accrued pension is reduced on retirement prior to age 
60. Pensions in payment are guaranteed to increase 

 
 
 
 
 
62  Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

each year at 5% or the increase in the Index of Retail 
Prices, if lower. Pensions for a member’s spouse, 
dependant children and/or nominated financial 
dependant are payable in the event of death. In the 
Money Purchase 2003 section the account balances  
are used to provide benefits at retirement. In the event  
of death before retirement pensions for a member’s 
spouse, dependant children and/or nominated  
financial dependant are payable. 

Will Ethridge 
Will Ethridge is a member of the Pearson Inc. Pension 
Plan and the approved 401(k) plan. He also participates 
in an unfunded, unapproved Supplemental Executive 
Retirement Plan (SERP) that provides an annual accrual 
of 2% of final average earnings, less benefits accrued in 
the Pearson Inc. Pension Plan and US Social Security. 
Additional defined contribution benefits are provided 
through a funded, unapproved 401(k) excess plan.  

Members of the Pearson Group Pension Plan who joined 
after May 1989 are subject to an upper limit of earnings 
that can be used for pension purposes, known as the 
earnings cap. This limit, £108,600 as at 6 April 2006, 
was abolished by the Finance Act 2004. However the 
Pearson Group Pension Plan has retained its own  
‘cap’, which will increase annually in line with the  
UK Government’s Index of Retail Prices (All Items).  
The cap was £117,600 as at 6 April 2008. 

As a result of the UK Government’s A-Day changes 
effective from April 2006, UK executive directors and 
other members of the Pearson Group Pension Plan who 
are, or become, affected by the lifetime allowance are 
provided with a cash supplement as an alternative to 
further accrual of pension benefits on a basis that is 
broadly cost neutral to the company. 

Marjorie Scardino 
Marjorie Scardino participates in the Pearson Inc. 
Pension Plan and the approved 401(k) plan. 

Additional pension benefits are provided through an 
unfunded unapproved defined contribution plan. 
Notional annual contributions to this plan are based on  
a percentage of salary and a fixed cash amount index-
linked to inflation and the notional cash balance of this 
plan increases annually by a specified notional interest 
rate. The unfunded plan also provides the opportunity to 
convert a proportion of this notional cash account into a 
notional share account reflecting the value of a number 
of Pearson ordinary shares. The number of shares in  
the notional share account is determined by reference  
to the market value of Pearson shares at the date of 
conversion. Part of the unfunded plan is replaced  
by a funded defined contribution plan approved by  
HM Revenue and Customs as a corresponding plan. 

David Bell 
David Bell is a member of the Pearson Group Pension 
Plan. He was eligible for a pension of two-thirds of his 
final base salary at age 62 due to his long service. 

Rona Fairhead 
Rona Fairhead is a member of the Pearson Group 
Pension Plan. Her pension accrual rate is 1/30th of 
pensionable salary per annum, restricted to the plan 
earnings cap. 

Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme 
(FURBS) on her behalf. Since April 2006, she has 
received a taxable and non-pensionable cash 
supplement in replacement of the FURBS. 

Robin Freestone 
Robin Freestone is a member of the Money Purchase 
2003 section of the Pearson Group Pension Plan. 
Company contributions are 16% of pensionable  
salary per annum, restricted to the plan earnings cap. 

Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme 
(FURBS) on his behalf. Since April 2006, he has received 
a taxable and non-pensionable cash supplement in 
replacement of the FURBS. 

John Makinson 
John Makinson is a member of the Pearson Group 
Pension Plan under which his pensionable salary  
is restricted to the plan earnings cap. The company 
ceased contributions on 31 December 2001 to his  
FURBS arrangement. During 2002 it set up an Unfunded 
Unapproved Retirement Benefits Scheme (UURBS) for 
him. The UURBS tops up the pension payable from the 
Pearson Group Pension Plan and the closed FURBS to 
target a pension of two-thirds of a revalued base salary 
on retirement at age 62. The revalued base salary is 
defined as £450,000 effective at 1 June 2002, increased 
at 1 January each year by reference to the increase in  
the UK Government’s Index of Retail Prices (All Items).  
In the event of his death a pension from the Pearson 
Group Pension Plan, the FURBS and the UURBS will be 
paid to his spouse or nominated financial dependant. 
Early retirement is possible from age 50 (age 55 from 
April 2010), with company consent. 

The pension is reduced to reflect the shorter service,  
and before age 60, further reduced for early payment. 

Section 5 Governance 

63 

There were no changes in the structure and level of  
non-executive directors’ fees in 2008. With effect from  
1 July 2007, these were as follows: 

Non-executive director 
Chairmanship of audit committee 
Chairmanship of personnel committee 
Membership of audit committee 
Membership of personnel committee 
Senior independent director 

Fees payable 
from 1 July 2007 
£60,000 
£20,000 
£15,000  
£10,000 
£5,000 
£15,000 

A minimum of 25% of the basic fee is paid in Pearson 
shares that the non-executive directors have committed 
to retain for the period of their directorships. 

Terry Burns also receives a fee in respect of his  
non-executive directorship of Edexcel. 

Non-executive directors serve Pearson under letters  
of appointment and do not have service contracts.  
There is no entitlement to compensation on the 
termination of their directorships. 

Executive directors’ non-executive directorships 

Our policy is that executive directors may, by agreement 
with the board, serve as non-executives of other 
companies and retain any fees payable for their services. 

The following executive directors served as non-
executive directors elsewhere and received fees or other 
benefits for the period covered by this report as follows: 

Marjorie Scardino 

Rona Fairhead 
Robin Freestone 

Company 
Nokia Corporation
MacArthur 
Foundation
HSBC Holdings plc
eChem

Fees/benefits 
€150,000
$24,000

£126,666
£3,762

Chairman’s remuneration 

Our policy is that the chairman’s pay should be set at a 
level that is competitive with those of chairmen in similar 
positions in comparable companies. He is not entitled  
to any annual or long-term incentive, retirement or  
other benefits. 

There were no changes in the chairman’s remuneration 
in 2008. With effect from 1 January 2007, his 
remuneration was £450,000 per year. 

Non-executive directors 

Fees for non-executive directors are determined by the 
full board having regard to market practice and within 
the restrictions contained in the company’s Articles of 
Association. Non-executive directors receive no other 
pay or benefits (other than reimbursement for expenses 
incurred in connection with their directorship of the 
company) and do not participate in the company’s 
equity-based incentive plans. 

 
 
 
 
 
 
 
 
 
64  Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

And thirdly, we show Pearson’s total shareholder return 
relative to the FTSE All-Share and Media indices on  
a monthly basis over 2008, the period to which this 
report relates. 

Total shareholder return performance 

Below we set out Pearson’s total shareholder return  
on three bases. Pearson is a constituent of all the  
indices shown. 

First, we set out Pearson’s total shareholder return 
performance relative to the FTSE All-Share index on an 
annual basis over the five-year period 2003 to 2008.  
We have chosen this index, and used it consistently in 
each report on directors’ remuneration since 2002, on 
the basis that it is a recognisable reference point and an 
appropriate comparator for the majority of our investors. 

Secondly, to illustrate performance against our sector, 
we show Pearson’s total shareholder return relative to 
the FTSE Media index over the same five-year period. 

 
 
 
 
 
Section 5 Governance 

65 

Items subject to audit 

The following tables form the auditable part of the remuneration report. 

Table 1: Remuneration of the directors 

Excluding contributions to pension funds and related benefits set out in table 2, directors’ remuneration was  
as follows: 

All figures in £000s 
Chairman 
Glen Moreno  
Executive directors 
Marjorie Scardino 
David Bell 
Will Ethridge (appointed 1 May 2008) 
Rona Fairhead 
Robin Freestone 
John Makinson 
Non-executive directors 
David Arculus 
Terry Burns 
Patrick Cescau 
Susan Fuhrman 
Ken Hydon 
CK Prahalad (appointed 1 May 2008) 
Total 
Total 2007 (including former directors) 

2008 

Salaries/fees 

2008 

Annual 
incentive 

2008 

2008 

2008 

Allowances 

Benefits 

Total 

2007 

Total 

450

950
469
361
506
450
525

85
83
70
70
81
40
4,140
3,561

–

1,017
493
810
494
491
500

–
–
–
–
–
–
3,805
4,024

–

55
–
–
–
–
183

–
–
–
–
–
–
238
221

– 

35 
21 
– 
36 
16 
32 

– 
– 
– 
– 
– 
– 
140 
129 

450 

450 

2,057 
983 
1,171 
1,036 
957 
1,240 

85 
83 
70 
70 
81 
40 
8,323 
– 

2,332 
1,111 
– 
1,207 
1,017 
1,448 

76 
76 
64 
64 
71 
– 
7,916 
7,935 

Note 1 Will Ethridge’s annual incentive includes a special payment in recognition of his contributions in such areas as his leadership efforts on the Google 
settlement and his oversight of Pearson’s global content management programme. The after-tax amount will be invested in Pearson shares, which will be 
acquired and held under the annual bonus share matching plan in 2009. 

Note 2 Allowances for Marjorie Scardino include £43,560 in respect of housing costs and a US payroll supplement of £11,804. John Makinson is entitled 
to a location and market premium in relation to the management of the business of the Penguin Group in the US and received £182,824 for 2008. 

Note 3 Benefits include company car, car allowance and UK health care premiums. US health and welfare benefits for Marjorie Scardino and Will Ethridge 
are self-insured and the company cost, after employee contributions, is tax free to employees. For Marjorie Scardino, benefits include £20,233 for 
pension planning and financial advice. Marjorie Scardino, Rona Fairhead, David Bell and John Makinson have the use of a chauffeur. 

Note 4 There will be no increases in base salary for the executive directors for 2009. 

Note 5 No amounts as compensation for loss of office and no expense allowances chargeable to UK income tax were paid during the year. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
66  Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

Table 2: Directors’ pensions and other pension-related items 

Accrued 
pension at 
31 Dec 08 
£0001 

Increase
in accrued 
pension over 
the period 
£0002 

Transfer 
value at 
31 Dec 07 
£0003 

Transfer 
value at 
31 Dec 08 
£0004 

Increase
in transfer 
value* over 
the period 
£000 

Age at  
31 Dec 08 

Transfer 
value* 
of the 
increase/ 
(decrease)
in accrued 
pension† at 
31 Dec 08 
£000 

Increase/ 
(decrease)
in accrued 
pension† 
over the 
period 
£000 

Other 
pension 
costs to the 
company 
over the 
period  
£0005 

Other  
allowances  
in lieu of  
pension  
£0006 

Other  
pension  
related  
benefit   
costs   
£0007 

61 
62 

5.0
312.7

1.4
47.5
32.7
8.2 5,623.7 6,045.5

14.8
421.8

1.2
(3.2)

11.4
(62.2)

611.0 
– 

–  
–  

49.3  
–  

56 

128.2

51.1

493.6

853.7

360.1

48.6

323.6

15.2 

–  

1.2  

47 

27.3

4.6

214.8

294.6

74.2

3.5

32.2

– 

128.6  

3.0  

50 

–

–

–

–

–

–

–

18.0 

112.5  

4.5  

54 

236.4

24.6 2,799.6 3,532.2

727.0

14.0

203.6

– 

–  

4.2  

Directors’ pensions 
Marjorie 
Scardino 
David Bell 
Will Ethridge 
(appointed  
1 May 2008) 
Rona 
Fairhead 
Robin 
Freestone 
John 
Makinson 

*Less directors’ contributions. 

†Net of inflation. The inflation figure has been pro-rated in the case of David Bell to reflect the fact that he reached his normal retirement age in 2008  
and for Will Ethridge to reflect his date of appointment on 1 May 2008. 

Note 1 The accrued pension at 31 December 2008 is that which would become payable from normal retirement age if the member left service at  
31 December 2008. For Marjorie Scardino it relates only to the pension from the US Plan and there is an increase because of exchange rate changes  
over the year. For Will Ethridge it relates to his pension from the US Plan and US SERP from his date of appointment on 1 May 2008 and there is an 
increase partly because of exchange rate changes over the year. For David Bell and Rona Fairhead it relates to the pension payable from the UK Plan. 
David Bell reached his normal retirement age on 30 September 2008, at which point he took a cash sum of £1,336,969 and deferred receipt of his 
residual pension of £224,094 per annum. The pension figure shown here is the pension at normal retirement age before reduction for commutation.  
For John Makinson it relates to the pension from the UK Plan, the FURBS and the UURBS in aggregate. 

Note 2 For David Bell the increase in pension relates to the period from 31 December 2007 to 30 September 2008. For Will Ethridge it relates to the period 
from 1 May 2008 to 31 December 2008.  

Note 3 For Will Ethridge the transfer value has been calculated at 1 May 2008. 

Note 4 The UK transfer values at 31 December 2008 are calculated using the assumptions for cash equivalents payable from the UK Plan and are based 
on the accrued pension at that date. For David Bell the transfer value has been calculated as the value of his pre-commutation pension at his normal 
retirement date using market conditions applicable at 31 December 2008. For the US SERP, transfer values are calculated using a discount rate 
equivalent to current US long-term bond yields. The US Plan is a lump sum plan and the accrued balance is shown. 

Note 5 For UK benefits, this column comprises employer contributions to the Money Purchase 2003 section of the Pearson Group Pension Plan. For US 
benefits, it includes company contributions to funded defined contribution plans and notional contributions to unfunded defined contribution plans. 

Note 6 This column comprises cash allowances paid in lieu of pension benefits above the plan earnings cap. 

Note 7 This column comprises life cover and long-term disability insurance not covered by the retirement plans. 

  
Table 3: Interests of directors 

Glen Moreno 
Marjorie Scardino 
David Arculus  
David Bell 
Terry Burns 
Patrick Cescau 
Will Ethridge (appointed 1 May 2008) 
Rona Fairhead 
Robin Freestone  
Susan Fuhrman 
Ken Hydon  
John Makinson 
CK Prahalad (appointed 1 May 2008) 

Section 5 Governance 

67 

Ordinary shares 
at 1 Jan 08  
(or date of 
appointment  
if later) 

Ordinary shares 
at 31 Dec 08  
170,000  210,000 
632,755 
400,886 
11,740 
2,223 
250,348 
172,896 
10,290 
8,471 
4,144 
2,758 
128,758 
60,059 
121,556  209,259 
44,379 
7,365 
8,559 
397,733 
969 

7,930 
5,301 
7,172 
306,592 
0 

Note 1 Ordinary shares include both ordinary shares listed on the London Stock Exchange and American Depositary Receipts (ADRs) listed on the  
New York Stock Exchange. The figures include both shares and ADRs acquired by individuals investing part of their own after-tax annual bonus in 
Pearson shares under the annual bonus share matching plan. 

Note 2 No director sold shares during the year other than to satisfy income tax liability on the release of restricted shares. 

Note 3 At 31 December 2008, John Makinson held 1,000 shares in Interactive Data Corporation. 

Note 4 From 2004, Marjorie Scardino is also deemed to be interested in a further number of shares under her unfunded pension arrangement described 
in this report, which provides the opportunity to convert a proportion of her notional cash account into a notional share account reflecting the value of  
a number of Pearson shares. 

Note 5 The register of directors’ interests (which is open to inspection during normal office hours) contains full details of directors’ shareholdings and 
options to subscribe for shares. The market price on 31 December 2008 was 641.0p per share and the range during the year was 519.5p to 733.0p. 

 
 
 
 
 
 
68  Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

Table 4: Movements in directors’ interests in restricted shares 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; and * where 
shares at 31 December 2008 have vested and are held pending release. 

Date of award 
Marjorie Scardino 
a  22/5/07 
a  4/6/08  
b  16/12/02 
b  26/9/03 
b* 21/12/04 
b* 23/9/05 
b* 23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total 
David Bell 
a  17/4/03 
a* 16/4/04 
a* 16/4/04 
b  16/12/02 
b  26/9/03 
b* 21/12/04 
b* 23/9/05 
b* 23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total   

1 Jan 08 

Awarded 

Released 

Lapsed 

31 Dec 08 

Market value 
at date 
of award 

Earliest 
release  
date 

Date of  
release 

Market value  
at date  
of release 

99,977

180,000
112,500

60,287
0
301,700
120,200
83,197
240,000
150,000
300,000
150,000
420,000

0 400,000
1,825,384 499,977 292,500

6,105

68,000
42,500

6,105
2,251
2,252
133,065
82,400
33,002
90,666
56,667
83,333
41,667
100,000

0 100,000
631,408 100,000

116,605

60,287
99,977
301,700
120,200
83,197
60,000
37,500
75,000 225,000
150,000
420,000
400,000
75,000 1,957,861

0
2,251
2,252
133,065
82,400
33,002
22,666
14,167
62,500
41,667
100,000
100,000
20,833 593,970

20,833

899.9p 22/5/10 
670.7p
4/6/11 
638.5p 28/6/05 
582.0p 26/9/06 
613.0p 21/12/07 
655.0p 23/9/08  23/9/08 
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

541.0p 17/4/08  17/4/08 
652.0p 16/4/07 
652.0p 16/4/09 
638.5p 28/6/05 
582.0p 26/9/06 
613.0p 21/12/07 
655.0p 23/9/08  23/9/08 
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

593.0p 
593.0p 

652.5p 

593.0p 
593.0p 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Governance 

69 

Table 4: Movements in directors’ interests in restricted shares continued 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; and * where 
shares at 31 December 2008 have vested and are held pending release. 

Date of award 
Will Ethridge 
a  17/4/03 
a  22/5/07 
b  25/7/05 
b* 23/9/05 
b* 23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total 
Rona Fairhead 
a   17/4/03 
a*  16/4/04 
a*  16/4/04 
a* 15/4/05 
a  15/4/05 
a* 12/4/06 
a  12/4/06 
b  16/12/02 
b  26/9/03 
b* 21/12/04 
b* 23/9/05 
b* 23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total 
Robin Freestone 
a* 12/4/06 
a  12/4/06 
a  22/5/07 
a  4/6/08 
b  23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total 

1 Jan 08 

Awarded 

Released 

Lapsed 

31 Dec 08 

Market value 
at date 
of award 

Earliest 
release  
date 

Date of  
release 

Market value  
at date  
of release 

4,733

65,000
38,800
24,250

132,783

15,103

80,000
50,000

4,733
2,508
65,000
51,734
32,333
133,333
66,667
150,000

0 150,000
506,308 150,000

15,103
2,573
2,573
9,873
9,873
8,050
8,051
133,065
82,400
33,002
106,666
66,667
93,333
46,667
125,000

0 125,000
742,896 125,000

145,103

1,717
1,718
4,708
0
20,000
83,333
41,667
125,000

37,906

20,000

0 125,000
278,143 162,906

20,000

0
2,508
0
12,934
8,083
33,333 100,000
66,667
150,000
150,000
33,333 490,192

0
2,573
2,573
9,873
9,873
8,050
8,051
133,065
82,400
33,002
26,666
16,667
70,000
46,667
125,000
125,000
23,333 699,460

23,333

1,717
1,718
4,708
37,906
0
62,500
41,667
125,000
125,000
20,833 400,216

20,833

652.5p 

595.5p 
593.0p 
593.0p 

652.5p 

593.0p 
593.0p 

593.0p 

541.0p 17/4/08  17/4/08 
899.9p 22/5/10 
680.0p 25/7/08  28/7/08 
655.0p 23/9/08  23/9/08 
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

541.0p 17/4/08  17/4/08 
652.0p 16/4/07 
652.0p 16/4/09 
631.0p 15/4/08 
631.0p
15/4/10 
776.2p 12/4/09 
776.2p
12/4/11 
638.5p 28/6/05 
582.0p 26/9/06 
613.0p 21/12/07 
655.0p 23/9/08  23/9/08 
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

776.2p 12/4/09 
776.2p
12/4/11 
899.9p 22/5/10 
4/6/11 
670.7p
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
70 

Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

Table 4: Movements in directors’ interests in restricted shares continued 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; and * where 
shares at 31 December 2008 have vested and are held pending release. 

Date of award 
John Makinson 
a  17/4/03 
b  16/12/02 
b  26/9/03 
b* 21/12/04 
b* 23/9/05 
b* 23/9/05 
b* 13/10/06 
b  13/10/06 
b  30/7/07 
b  4/3/08 
Total 
Total 

1 Jan 08 

Awarded 

Released 

Lapsed 

31 Dec 08 

Market value 
at date 
of award 

Earliest 
release  
date 

Date of  
release 

Market value  
at date  
of release 

12,210

72,000
45,000

12,210
172,400
82,400
33,002
96,000
60,000
93,333
46,667
100,000

0 125,000
696,012 125,000

129,210
4,680,151 1,162,883 836,201

0
172,400
82,400
33,002
24,000
15,000
70,000
46,667
100,000
125,000
23,333 668,469
196,665 4,810,168

23,333

652.5p 

593.0p 
593.0p 

541.0p 17/4/08  17/4/08 
638.5p 28/6/05 
582.0p 26/9/06 
613.0p 21/12/07 
655.0p 23/9/08  23/9/08 
655.0p 23/9/08  23/9/08 
767.5p 13/10/09 
767.5p 13/10/09 
778.0p 30/7/10 
4/3/11 
649.5p

Note 1 The number of shares shown represents the maximum number of shares that may vest, subject to any performance conditions being met. 

Note 2 No variations to the terms and conditions of plan interests were made during the year. 

Note 3 The performance and other conditions that apply to outstanding awards under the annual bonus share matching plan and the long-term incentive 
plan and that have yet to be met were set out in the reports on directors’ remuneration for the years in which they were granted. 

Note 4 In the case of the long-term incentive plan awards made on 23 September 2005 and 13 October 2006, we detail separately the part of the award 
based on ROIC and EPS growth (two thirds of total award) and that part based on relative TSR (one third of total award), because vesting of that part of the 
awards based on TSR was not known at the date of the 2007 and 2008 reports. 

Table 5: Movements in directors’ interests in share options 

Shares under option are designated as: a executive; b worldwide save for shares; c premium priced; d long-term 
incentive; and * where options are exercisable. 

Date of grant 
Marjorie 
Scardino 
a  14/9/98 
a  14/9/98 
c*  8/6/99 
c*  8/6/99 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
Total 

1 Jan 08 

Granted 

Exercised 

Lapsed 

31 Dec 08  Option price 

Earliest 
exercise 
date 

Expiry date 

Date of 
exercise 

Price on 
exercise 

Gain on 
exercise 

176,556 
5,660 
37,583 
37,583 
41,550 
41,550 
41,550 
41,550 
423,582 

176,556
5,660

0 973.3p 14/9/01 14/9/08
0 1090.0p 14/9/01 14/9/08
37,583 1372.4p 8/6/02 8/6/09
37,583 1647.5p 8/6/02 8/6/09
9/5/11
41,550 1421.0p 9/5/02
9/5/11
41,550 1421.0p 9/5/03
9/5/11
41,550 1421.0p 9/5/04
9/5/11
41,550 1421.0p 9/5/05

0

0 182,216 241,366

£0 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Section 5 Governance 

71 

Table 5: Movements in directors’ interests in share options continued 

Shares under option are designated as: a executive; b worldwide save for shares; c premium priced; d long-term 
incentive; and * where options are exercisable. 

Date of grant 

1 Jan 08 

Granted 

Exercised 

Lapsed 

31 Dec 08  Option price 

Earliest 
exercise 
date 

Expiry date 

Date of 
exercise 

Price on 
exercise 

Gain on 
exercise 

David Bell 
a  14/9/98 
b  6/5/05 
b  5/5/06 
b  4/5/07 
c*  8/6/99 
c*  8/6/99 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
Total 
Will Ethridge 
a  2/12/98  
a  2/12/98 
c*  8/6/99  
c*  8/6/99  
d* 9/5/01  
d* 9/5/01  
d* 9/5/01  
d* 9/5/01  
d* 1/11/01 
d* 1/11/01 
d* 1/11/01 
Total 
Rona 
Fairhead 
b  30/4/04 
b  4/5/07 
d* 1/11/01 
d* 1/11/01 
d* 1/11/01 
Total 
Robin 
Freestone 
b  6/5/05 
b  9/5/08 
Total 

20,496 
373 
297 
821 
18,705 
18,705 
16,350 
16,350 
16,350 
16,350 
124,797 

27,213 
5,702 
10,802 
10,802 
11,010 
11,010 
11,010 
11,010 
14,680 
14,680 
14,680 
142,599 

1,904 
2,371 
20,000 
20,000 
20,000 
64,275 

20,496

373

0 973.3p 14/9/01 14/9/08
0 507.6p 1/8/08 1/2/09 3/9/08  689.0p 

£677 

297 629.6p 1/8/09 1/2/10
821 690.4p 1/8/10 1/2/11
18,705 1372.4p 8/6/02 8/6/09
18,705 1647.5p 8/6/02 8/6/09
16,350 1421.0p 9/5/02 9/5/11
16,350 1421.0p 9/5/03 9/5/11
16,350 1421.0p 9/5/04 9/5/11
16,350 1421.0p 9/5/05 9/5/11

0

373 20,496 103,928

£677 

27,213
5,702

0 947.4p 2/12/01 2/12/08
0 1061.0p 2/12/01 2/12/08
10,802 1372.4p 8/6/02 8/6/09
10,802 1647.5p 8/6/02 8/6/09
11,010 $21.00 9/5/02 9/5/11
11,010 $21.00 9/5/03 9/5/11
11,010 $21.00 9/5/04 9/5/11
11,010 $21.00 9/5/05 9/5/11
14,680 $11.97 1/11/02 1/11/11
14,680 $11.97 1/11/03 1/11/11
14,680 $11.97 1/11/04 1/11/11

0

0 32,915 109,684

£0 

1,904

0 494.8p 1/8/07 1/2/08 23/1/08  646.0p  £2,879 

2,371 690.4p 1/8/12 1/2/13
20,000 822.0p 1/11/02 1/11/11
20,000 822.0p 1/11/03 1/11/11
20,000 822.0p 1/11/04 1/11/11

0

1,904

0 62,371

  £2,879 

1,866 
0 
1,866 

1,757
1,757

1,866

0 507.6p 1/8/08 1/2/09 1/8/08  655.5p  £2,760 

1,866

0

1,757 534.8p 1/8/11
1,757

1/2/12

  £2,760 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
72 

Pearson plc Annual report and accounts 2008 

Report on Directors’ Remuneration continued 

Table 5: Movements in directors’ interests in share options continued 

Shares under option are designated as: a executive; b worldwide save for shares; c premium priced; d long-term 
incentive; and * where options are exercisable. 

Date of grant 
John 
Makinson 
a  14/9/98 
b  9/5/03 
c*  8/6/99 
c*  8/6/99 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
d* 9/5/01 
Total 
Total 

1 Jan 08 

Granted 

Exercised 

Lapsed 

31 Dec 08  Option price 

Earliest 
exercise 
date 

Expiry date 

Date of 
exercise 

Price on 
exercise 

Gain on 
exercise 

30,576 
4,178 
21,477 
21,477 
19,785 
19,785 
19,785 
19,785 
156,848 
913,967 

30,576

0 973.3p 14/9/01 14/9/08
4,178 424.8p 1/8/10 1/2/11
21,477 1372.4p 8/6/02 8/6/09
21,477 1647.5p 8/6/02 8/6/09
19,785 1421.0p 9/5/02 9/5/11
19,785 1421.0p 9/5/03 9/5/11
19,785 1421.0p 9/5/04 9/5/11
19,785 1421.0p 9/5/05 9/5/11

0
1,757

0 30,576 126,272
4,143 266,203 645,378

£0 
  £6,316 

Note 1 No variations to the terms and conditions of share options were made during the year. 

Note 2 Each plan is described below. 

a Executive – The plans under which these options were granted were replaced with the introduction of the long-term incentive plan in 2001.  
No executive options have been granted to the directors since 1998. 

All options have now lapsed, having been unexercised at the tenth anniversary of the date of grant. 

b Worldwide save for shares – The acquisition of shares under the worldwide save for shares plan is not subject to the satisfaction of a  
performance target. 

David Bell, Rona Fairhead, Robin Freestone and John Makinson hold options under this plan. Details of these holdings are itemised as b. 

c Premium priced – The plan under which these options were granted was replaced with the introduction of the long-term incentive plan in 2001.  
No Premium Priced Options (PPOs) have been granted to the directors since 1999. 

The share price targets for the three-year and five-year tranches of PPOs granted in 1999 have already been met prior to 2008. The share price target for 
the seven-year tranche of PPOs granted in 2000 was not met in 2008 and the options lapsed. The secondary real growth in earnings per share target for 
any PPOs to become exercisable has already been met prior to 2008. 

All PPOs that remain outstanding lapse if they remain unexercised at the tenth anniversary of the date of grant. 

Marjorie Scardino, David Bell, Will Ethridge and John Makinson hold PPOs under this plan. Details of these awards are itemised as c. 

d Long-term incentive – All options that remain outstanding are exercisable and lapse if they remain unexercised at the tenth anniversary of the date  
of grant. 

Details of the option grants under this plan for Marjorie Scardino, David Bell, Will Ethridge, Rona Fairhead and John Makinson are itemised as d. 

Note 3 In addition, Marjorie Scardino contributes US$1,000 per month (the maximum allowed) to the US employee stock purchase plan. The terms of  
this plan allow participants to make monthly contributions for one year and to acquire shares at the end of that period at a price that is the lower of the 
market price at the beginning or the end of the period, both less 15%. 

Note 4 The market price on 31 December 2008 was 641.0p per share and the range during the year was 519.5p to 733.0p. 

Approved by the board and signed on its behalf by 

David Arculus Director 
6 March 2009 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

73 

Consolidated income statement 
Year ended 31 December 2008 

All figures in £ millions 
Continuing operations 
Sales 
Cost of goods sold 
Gross profit 
Operating expenses 
Share of results of joint ventures and associates 
Operating profit 
Finance costs 
Finance income  
Profit before tax 
Income tax 
Profit for the year from continuing operations 
Loss for the year from discontinued operations 
Profit for the year 
Attributable to: 
Equity holders of the company 
Minority interest 
Earnings per share for profit from continuing and discontinued operations 
attributable to the equity holders of the company during the year  
(expressed in pence per share) 
– basic 
– diluted 
Earnings per share for profit from continuing operations attributable to the  
equity holders of the company during the year (expressed in pence per share) 
– basic 
– diluted 

Notes 

2008 

2007 

2 

4 

4 

12 

2 

6 

6 

7 

3 

8 

8 

8 

8 

4,811 
(2,174) 
2,637 
(1,986) 
25 
676 
(136) 
45 
585 
(172) 
413 
(90) 
323 

4,162 
(1,910) 
2,252 
(1,701) 
23 
574 
(150) 
44 
468 
(131) 
337 
(27) 
310 

292 
31 

284 
26 

36.6p 
36.6p 

35.6p 
35.6p 

47.9p 
47.9p 

39.0p 
39.0p 

Consolidated statement of recognised income and expense 
Year ended 31 December 2008 

All figures in £ millions 
Net exchange differences on translation of foreign operations 
Actuarial (losses)/gains on retirement benefit obligations – Group 
Actuarial losses on retirement benefit obligations – associate 
Taxation on items charged to equity 
Net income recognised directly in equity 
Profit for the year 
Total recognised income and expense for the year 
Attributable to: 
Equity holders of the company 
Minority interest 

Notes 

29 

25 

12 

7 

2008 
1,050 
(71) 
(3) 
2 
978 
323 
1,301 

1,270 
31 

2007 
25 
80 
– 
29 
134 
310 
444 

418 
26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
74 

Pearson plc Annual report and accounts 2008 

Consolidated balance sheet  
At 31 December 2008 

All figures in £ millions 
Assets 
Non-current assets 
Property, plant and equipment 
Intangible assets 
Investments in joint ventures and associates 
Deferred income tax assets 
Financial assets – Derivative financial instruments 
Retirement benefit assets 
Other financial assets  
Other receivables 

Current assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Financial assets – Derivative financial instruments 
Financial assets – Marketable securities 
Cash and cash equivalents (excluding overdrafts) 

Non-current assets classified as held for sale 

Total assets 
Liabilities 
Non-current liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Other liabilities 

Current liabilities 
Trade and other liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Current income tax liabilities 
Provisions for other liabilities and charges 

Liabilities directly associated with non-current assets classified as held for sale 
Total liabilities 
Net assets 

Notes 

2008 

2007 

10 

11 

12 

13 

16 

25 

15 

22 

20 

21 

22 

16 

14 

17 

31 

18 

16 

13 

25 

23 

24 

24 

18 

16 

23 

31 

423 
5,353 
23 
372 
181 
49 
63 
152 
6,616 

695 
501 
1,342 
3 
54 
685 
3,280 
– 
3,280 
9,896 

(2,019) 
(15) 
(447) 
(167) 
(33) 
(221) 
(2,902) 

(1,429) 
(344) 
(5) 
(136) 
(56) 
(1,970) 
– 
(4,872) 
5,024 

355 
3,814 
20 
328 
23 
62 
52 
129 
4,783 

450 
368 
946 
28 
40 
560 
2,392 
117 
2,509 
7,292 

(1,049) 
(16) 
(287) 
(95) 
(44) 
(190) 
(1,681) 

(1,050) 
(559) 
– 
(96) 
(23) 
(1,728) 
(9) 
(3,418) 
3,874 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet continued 

Section 6 Financial statements 

75 

All figures in £ millions 
Equity 
Share capital 
Share premium 
Treasury shares 
Other reserves 
Retained earnings 
Total equity attributable to equity holders of the company 
Minority interest 
Total equity 

Notes 

2008 

2007 

27 

27 

28 

29 

29 

202 
2,505 
(222) 
586 
1,679 
4,750 
274 
5,024 

202 
2,499 
(216) 
(514) 
1,724 
3,695 
179 
3,874 

These financial statements have been approved for issue by the board of directors on 6 March 2009 and signed  
on its behalf by 

Robin Freestone Chief financial officer 

 
 
 
 
 
 
 
 
 
76 

Pearson plc Annual report and accounts 2008 

Consolidated cash flow statement  
Year ended 31 December 2008 

All figures in £ millions 
Cash flows from operating activities 
Net cash generated from operations 
Interest paid 
Tax paid 
Net cash generated from operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Acquisition of joint ventures and associates 
Purchase of investments 
Purchase of property, plant and equipment (PPE) 
Proceeds from sale of  investments 
Proceeds from sale of PPE 
Purchase of intangible assets 
Disposal of subsidiaries, net of cash disposed 
Interest received 
Dividends received from joint ventures and associates 
Net cash used in investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Purchase of treasury shares 
Proceeds from borrowings 
Liquid resources acquired 
Repayment of borrowings 
Finance lease principal payments 
Dividends paid to company’s shareholders 
Dividends paid to minority interest 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Notes 

2008 

2007 

33 

30 

33 

32 

27 

9 

17 

894 
(87) 
(89) 
718 

(395) 
(5) 
(1) 
(75) 
5 
2 
(45) 
111 
11 
23 
(369) 

6 
(47) 
455 
– 
(275) 
(3) 
(257) 
(28) 
(149) 
(103) 
97 
492 
589 

659 
(109) 
(87) 
463 

(472) 
(4) 
– 
(86) 
– 
14 
(33) 
469 
19 
32 
(61) 

12 
(72) 
272 
(15) 
(391) 
(2) 
(238) 
(10) 
(444) 
3 
(39) 
531 
492 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Independent auditors’ report to the members of Pearson plc 

Section 6 Financial statements 

77 

We have audited the Group and company financial 
statements (together the ‘financial statements’) of 
Pearson plc for the year ended 31 December 2008.  
The Group financial statements comprise the 
consolidated income statement, the consolidated 
balance sheet, the consolidated statement of recognised 
income and expense, the consolidated cash flow 
statement and the related notes to the consolidated 
financial statements. The company financial statements 
comprise the company statement of recognised  
income and expense, the company balance sheet, the 
company cash flow statement and the related notes  
to the company financial statements. These financial 
statements have been prepared under the accounting 
policies set out therein. We have also audited the 
information in the report on directors’ remuneration  
that is described as having been audited. 

Respective responsibilities of directors and auditors 

The directors’ responsibilities for preparing the annual 
report and accounts in accordance with applicable law 
and International Financial Reporting Standards (IFRSs) 
as adopted by the European Union are set out in the 
statement of directors’ responsibilities. 

Our responsibility is to audit the financial statements 
and the part of the report on directors’ remuneration  
to be audited in accordance with relevant legal and 
regulatory requirements and International Standards  
on Auditing (UK and Ireland). This report, including  
the opinion, has been prepared for and only for the 
company’s members as a body in accordance with 
section 235 of the Companies Act 1985 and for no other 
purpose. We do not, in giving this opinion, accept or 
assume responsibility for any other purpose or to any 
other person to whom this report is shown or into whose 
hands it may come save where expressly agreed by our 
prior consent in writing. 

We report to you our opinion as to whether the financial 
statements give a true and fair view and whether the 
financial statements and the part of the report on 
directors’ remuneration to be audited have been properly 
prepared in accordance with the Companies Act 1985 
and, as regards the Group financial statements, Article 4 
of the IAS Regulation. We also report to you whether in 
our opinion the information given in the directors’ report 
(comprising the sections Strategy, Performance, Impact 
on society and Governance) is consistent with the 
financial statements. 

In addition we report to you if, in our opinion, the 
company has not kept proper accounting records, if we 
have not received all the information and explanations 
we require for our audit, or if information specified by law 
regarding directors’ remuneration and other transactions 
is not disclosed. 

We review whether the corporate governance statement 
reflects the company’s compliance with the nine 
provisions of the Combined Code (2006) specified for 
our review by the Listing Rules of the Financial Services 
Authority, and we report if it does not. We are not 
required to consider whether the board’s statements on 
internal control cover all risks and controls, or form an 
opinion on the effectiveness of the Group’s corporate 
governance procedures or its risk and control procedures. 

We read other information contained in the annual report 
and accounts and consider whether it is consistent with 
the audited financial statements. The other information 
comprises the introduction, the directors’ report 
(excluding the audited part of the report on directors’ 
remuneration) and the unaudited parts of the financial 
statements section. We consider the implications  
for our report if we become aware of any apparent 
misstatements or material inconsistencies with the 
financial statements. Our responsibilities do not extend 
to any other information. 

Basis of audit opinion 

We conducted our audit in accordance with International 
Standards on Auditing (UK and Ireland) issued by the 
Auditing Practices Board. An audit includes examination, 
on a test basis, of evidence relevant to the amounts and 
disclosures in the financial statements and the part of 
the report on directors’ remuneration to be audited. It 
also includes an assessment of the significant estimates 
and judgements made by the directors in the preparation 
of the financial statements, and of whether the 
accounting policies are appropriate to the Group’s and 
company’s circumstances, consistently applied and 
adequately disclosed. 

We planned and performed our audit so as to obtain all 
the information and explanations which we considered 
necessary in order to provide us with sufficient evidence 
to give reasonable assurance that the financial 
statements and the part of the report on directors’ 
remuneration to be audited are free from material 
misstatement, whether caused by fraud or other 
irregularity or error. In forming our opinion we also 
evaluated the overall adequacy of the presentation of 
information in the financial statements and the part of 
the report on directors’ remuneration to be audited. 

 
 
78 

Pearson plc Annual report and accounts 2008 

Independent auditors’ report to the members of Pearson plc continued 

Opinion 

In our opinion: 
The Group financial statements give a true and fair  
view, in accordance with IFRSs as adopted by the 
European Union, of the state of the Group’s affairs as  
at 31 December 2008 and of its profit and cash flows  
for the year then ended; 
The company financial statements give a true and fair 
view, in accordance with IFRSs as adopted by the 
European Union as applied in accordance with the 
provisions of the Companies Act 1985, of the state of  
the company’s affairs as at 31 December 2008 and  
of its cash flows for the year then ended; 
The financial statements and the part of the report  
on directors’ remuneration to be audited have been 
properly prepared in accordance with the Companies Act 
1985 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation; and 
The information given in the directors’ report  
is consistent with the financial statements. 

PricewaterhouseCoopers LLP  
Chartered Accountants and Registered Auditors, London 
6 March 2009 

Notes to the consolidated financial statements 

Section 6 Financial statements 

79 

General information 

Pearson plc (the company) and its subsidiaries  
(together the Group) are international media  
businesses covering education, business information 
and consumer publishing. 

The company is a limited liability company incorporated 
and domiciled in England. The address of its registered 
office is 80 Strand, London WC2R 0RL. 

The company has its primary listing on the London  
Stock Exchange but is also listed on the New York  
Stock Exchange. 

These consolidated financial statements were approved 
for issue by the board of directors on 6 March 2009. 

1. Accounting policies 

The principal accounting policies applied in the 
preparation of these consolidated financial statements 
are set out below. 

a. Basis of preparation  
These consolidated financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (IFRS) and International  
Financial Reporting Interpretations Committee (IFRIC) 
interpretations as adopted by the European Union (EU) 
and with those parts of the Companies Act 1985 and/or 
the Companies Act 2006 (as applicable) applicable to 
companies reporting under IFRS. These consolidated 
financial statements are also prepared in accordance 
with IFRS as issued by the International Accounting 
Standards Board (IASB). In respect of the accounting 
standards applicable to the Group there is no difference 
between EU-adopted and IASB-adopted IFRS. The Group 
transitioned from UK GAAP to IFRS on 1 January 2003. 

These consolidated financial statements have been 
prepared under the historical cost convention as 
modified by the revaluation of financial assets and 
liabilities (including derivative financial instruments)  
at fair value. 

1. Interpretations and amendments to published 
standards effective in 2008  

The Group adopted IFRIC 14 ‘IAS 19 – The Limit on a 
Defined Benefit Asset, Minimum Funding Requirements 
and their Interaction’, effective for annual reporting 
periods beginning on or after 1 January 2008, in the prior 
accounting period. IFRIC 14 resulted in no change to  
the full recognition of the pension asset as disclosed  
in note 25. 

The Group has adopted Reclassification Amendments  
to IAS 39 ‘Financial Instruments: Recognition and 
Measurement’ and IFRS 7 ‘Financial Instruments: 
Disclosures,’ issued in October 2008 but effective  
from 1 July 2008. The amendments allow additional 
reclassifications of certain classifications of financial 
instruments in rare circumstances, and management 
determined this was not relevant to the Group. 

IFRIC 11 ‘Group and Treasury Share Transactions’ is 
effective for annual reporting periods beginning on or 
after 1 March 2007. This addresses how to apply IFRS 2 
‘Share-based Payment’ to arrangements involving an 
entity’s own equity instruments, or equity instruments  
of another entity in the same group, in the stand  
alone accounts of the parent and group companies. 
Management have assessed that this interpretation  
has no impact on the Group’s financial statements. 

IFRIC 12 ‘Service Concession Arrangements’ is effective 
for annual reporting periods beginning on or after  
1 January 2008. This addresses the accounting by private 
sector entities that, by contract with a government, 
participate in developing, financing, operating and 
maintaining infrastructure assets relating to public 
services traditionally provided by governments.  
As none of the Group entities participate in these 
activities, IFRIC 12 is not relevant to the Group. 

 
 
80  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

1. Accounting policies continued  

a. Basis of preparation continued 
2. Standards, interpretations and amendments to 
published standards that are not yet effective –  
The Group has decided to early adopt IFRS 8 ‘Operating 
Segments’ which is effective for annual reporting periods 
beginning on or after 1 January 2009. The new standard 
requires a management approach to reporting segmental 
information. After changes in the organisational structure 
within the Education business, six revised reporting 
segments were identified under IFRS 8 as detailed in 
note 2. The impact of the standard has been to  
revise the disclosure for the reported segments. 
Comparatives for 2007 have been restated.  

The Group has not early adopted the following new 
pronouncements that are not yet effective: 

Amendments to IFRS 2 ‘Share-based Payment’ (effective 
for annual reporting periods beginning on or after 1 
January 2009). The amendment clarifies that only service 
and performance conditions are vesting conditions, and 
that all cancellations whether Group or counterparty, 
should be accounted for the same way. 

IAS 1 (Revised) ‘Presentation of Financial Statements’ 
(effective for annual reporting periods beginning on  
or after 1 January 2009). The amendments provide a 
number of presentational changes to the financial 
statements including prohibiting the presentation  
of items of income and expense in the statement of 
changes in equity and requiring them to be shown in  
a performance statement, the option to present the 
performance statement as a single statement of 
comprehensive income and the requirement to  
include a balance sheet as at the beginning of  
the earliest comparative period when an entity  
applies a retrospective change in accounting  
policy or makes a retrospective restatement.  

IFRS 3 (Revised) ‘Business Combinations’ and 
amendments to IAS 27 ‘Consolidated and Separate 
Financial Statements’, (effective for annual  
reporting periods beginning on or after 1 July 2009).  
The amendments affect the accounting for business 
combinations including the requirement to remeasure 
the fair value of previously held interests in step 
acquisitions with any gain or loss arising being 
recognised in the income statement, the requirement to 
expense acquisition costs and to recognise adjustments 
to contingent consideration in the income statement. 

Amendments to IAS 39 ‘Financial Instruments: 
Recognition and Measurement’ (effective for annual 
reporting periods beginning on or after 1 July 2009).  
The amendments clarify that inflation may only be 
hedged where changes in inflation are a specified 
portion of cash flows of a financial instrument, and  
also clarify hedging with options. 

‘Improvements to Financial Reporting Standards 2008’ 
(mostly effective for annual reporting periods beginning 
on or after 1 January 2009). This is the first standard 
published under the IASB’s annual improvements 
process which is designed to deal with non-urgent minor 
amendments to standards. Thirty five amendments  
were issued, 24 resulting in changes in presentation, 
recognition or measurement, and 11 are expected to  
have no or minimal effect on accounting. 

IFRIC 16 ‘Hedges of a Net Investment in Foreign 
Operations’ (effective for annual reporting periods 
beginning on or after 1 October 2008). IFRIC 16 provides 
guidance on net investment hedging including which 
foreign currency risks within the Group qualify for 
hedging, and where the hedging instruments can  
be held within the Group.  

Management is currently assessing the impact of these 
new standards and interpretations on the Group’s 
financial statements.  

In addition, management has assessed the relevance  
of the following amendments and interpretations with 
respect to the Group’s operations: 

Amendments to IAS 23 ‘Borrowing Costs’ (effective for 
annual reporting periods beginning on or after 1 January 
2009). The amendment requires capitalisation of 
borrowing costs that relate to qualifying assets (ones 
that take a substantial amount of time to get ready for 
use or sale, with the exception of assets measured at  
fair value or inventories manufactured in large quantities 
or on a repetitive basis). Management assessed the 
relevance of this amendment with respect to Group 
operations and concluded that it is not currently 
applicable to the Group as there are no material 
qualifying assets. 

 
 
Section 6 Financial statements 

81 

1. Accounting policies continued  

a. Basis of preparation continued 
Amendments to IAS 32 ‘Financial Instruments: 
Presentation’ and IAS 1 ‘Presentation of Financial 
Statements’ – Puttable Financial Instruments and 
Obligations arising on liquidation (effective for annual 
reporting periods beginning on or after 1 January 2009). 
The amendment requires puttable financial instruments, 
or instruments that impose on the entity an obligation  
to another party in respect of a share of net assets only 
on liquidation, to be classified as equity. Management 
assessed the relevance of this amendment with respect 
to the Group and concluded it is not relevant. 

3. Critical accounting assumptions and judgements – 
The preparation of financial statements in conformity 
with IFRS requires the use of certain critical accounting 
assumptions. It also requires management to exercise  
its judgement in the process of applying the Group’s 
accounting policies. The areas requiring a higher degree 
of judgement or complexity, or areas where assumptions 
and estimates are significant to the consolidated 
financial statements, are discussed in the relevant 
accounting policies under the following headings: 

Intangible assets:  

Goodwill 

Intangible assets: 

Pre-publication assets 

IFRIC 13 ‘Customer Loyalty Programmes’ (effective for 
annual reporting periods beginning on or after 1 July 
2008). IFRIC 13 explains how entities that grant loyalty 
award credits to customers should account for their 
obligations to provide free or discounted goods or 
services to customers who redeem award credits.  
As no Group entities operate a customer loyalty 
programme IFRIC 13 is not relevant to the Group. 

IFRIC 15 ‘Agreements for the Construction of Real Estate’ 
(effective for annual reporting periods beginning on or 
after 1 January 2009). IFRIC 15 addresses the accounting 
by entities that undertake the construction of real estate, 
with guidance on determining whether an agreement  
for the construction of real estate falls within the scope 
of IAS 11 ‘Construction Contracts’ or IAS 18 ‘Revenue’.  
As no Group entities undertake the construction of real 
estate IFRIC 15 is not relevant to the Group. 

IFRIC 17 ‘Distributions of Non-cash Assets to Owners’ 
(effective for annual reporting periods beginning on  
or after 1 July 2009). IFRIC 17 provides guidance on  
the appropriate accounting treatment when an entity 
distributes assets other than cash as dividends, 
including recognition upon authorisation and 
measurement at fair value of assets distributed, with  
any difference between fair value and carrying value of 
these assets being recognised in the income statement 
when an entity settles the dividend payable. This does 
not apply to distributions of non-cash assets under 
common control. This interpretation will have no impact 
on the Group financial statements as the Group does  
not currently distribute non-cash assets. 

Royalty advances  

Taxation 

Employee benefits:  

Pension obligations 

Revenue recognition. 

b. Consolidation 
1. Business combinations – The purchase method of 
accounting is used to account for the acquisition of 
subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the assets given, equity 
instruments issued and liabilities incurred or assumed  
at the date of exchange, plus costs directly attributable 
to the acquisition. 

Where the settlement of consideration payable is 
deferred, or contingent on future events, the fair value of 
the deferred component is determined by discounting 
the amount payable or probable to be paid to its present 
value using an appropriate discount rate.  

Identifiable assets and contingent assets acquired and 
identifiable liabilities and contingent liabilities assumed 
in a business combination are measured initially at  
their fair values at the acquisition date. For material 
acquisitions, the fair value of the acquired intangible 
assets is determined by an external, independent valuer. 
The excess of the cost of acquisition over the fair value of 
the Group’s share of the identifiable net assets acquired 
is recorded as goodwill. See note 1e(1) for the accounting 
policy on goodwill. 
2. Subsidiaries – Subsidiaries are entities over which  
the Group has the power to govern the financial  
and operating policies generally accompanying a 
shareholding of more than one half of the voting rights. 
Subsidiaries are fully consolidated from the date on 
which control is transferred to the Group and are  
de-consolidated from the date that control ceases. 

 
 
 
 
 
 
 
82  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

Translation differences on other non-monetary items 
such as equities held at fair value are reported as part of 
the fair value gain or loss through the income statement. 
Fair value adjustments on non-monetary items such as 
equities classified as available for sale financial assets, 
are included in the fair value reserve in equity. 
3. Group companies – The results and financial position 
of all Group companies that have a functional currency 
different from the presentation currency are translated 
into the presentation currency as follows: 

i) assets and liabilities are translated at the closing rate 
at the date of the balance sheet; 

ii) income and expenses are translated at average 
exchange rates; 

iii) all resulting exchange differences are recognised  
as a separate component of equity. 

On consolidation, exchange differences arising from  
the translation of the net investment in foreign entities, 
and of borrowings and other currency instruments 
designated as hedges of such investments, are taken  
to shareholders’ equity. The Group treats specific inter-
company loan balances, which are not intended to  
be repaid in the foreseeable future, as part of its net 
investment. When a foreign entity is sold, such exchange 
differences are recognised in the income statement as 
part of the gain or loss on sale.  

At the date of transition to IFRS the cumulative 
translation differences in respect of foreign operations 
have been deemed to be zero.  

Any gains and losses on disposals of foreign operations 
will exclude translation differences that arose prior to the 
transition date. 

The principal overseas currency for the Group is the  
US dollar. The average rate for the year against sterling 
was $1.85 (2007: $2.00) and the year end rate was  
$1.44 (2007: $1.99). 

1. Accounting policies continued  

b. Consolidation continued 
3. Joint ventures and associates – Joint ventures are 
entities in which the Group holds an interest on a long-
term basis and which are jointly controlled, with one or 
more other venturers, under a contractual arrangement. 
Associates are entities over which the Group has 
significant influence but not the power to control the 
financial and operating policies, generally accompanying 
a shareholding of between 20% and 50% of the voting 
rights. Investments in joint ventures and associates are 
accounted for by the equity method and are initially 
recognised at cost. 

The Group’s share of its joint ventures’ and associates’ 
post-acquisition profits or losses is recognised in the 
income statement, and its share of post-acquisition 
movements in reserves is recognised in reserves.  
The Group’s share of its joint ventures’ and associates’ 
results is recognised as a component of operating profit 
as these operations form part of the core publishing 
business of the Group and an integral part of existing 
wholly owned businesses. The cumulative post-
acquisition movements are adjusted against the carrying 
amount of the investment. When the Group’s share of 
losses in a joint venture or associate equals or exceeds 
its interest in the joint venture or associate, the Group 
does not recognise further losses, unless the Group has 
incurred obligations or made payments on behalf of the 
joint venture or associate. 

c. Foreign currency translation 
1. Functional and presentation currency – Items included 
in the financial statements of each of the Group’s  
entities are measured using the currency of the primary 
economic environment in which the entity operates  
(the ‘functional currency’). The consolidated financial 
statements are presented in sterling, which is the 
company’s functional and presentation currency. 
2. Transactions and balances – Foreign currency 
transactions are translated into the functional currency 
using the exchange rates prevailing at the dates of  
the transactions. Foreign exchange gains and losses 
resulting from the settlement of such transactions  
and from the translation at year end exchange rates of 
monetary assets and liabilities denominated in foreign 
currencies are recognised in the income statement, 
except when deferred in equity as qualifying net 
investment hedges. 

 
 
Section 6 Financial statements 

83 

1. Accounting policies continued  

d. Property, plant and equipment 
Property, plant and equipment is stated at historical  
cost less depreciation. Land is not depreciated. 
Depreciation on other assets is calculated using the 
straight-line method to allocate their cost to their 
residual values over their estimated useful lives  
as follows: 

Buildings (freehold): 
Buildings (leasehold): 
Plant and equipment: 

20–50 years 
over the period of the lease 
3–10 years 

The assets’ residual values and useful lives are reviewed, 
and adjusted if appropriate, at each balance sheet date. 

The carrying value of an asset is written down to its 
recoverable amount if the carrying value of the asset  
is greater than its estimated recoverable amount. 

e. Intangible assets 
1. Goodwill – Goodwill represents the excess of the cost 
of an acquisition over the fair value of the Group’s share 
of the net identifiable assets of the acquired subsidiary 
or associate at the date of acquisition. Goodwill on 
acquisitions of subsidiaries is included in intangible 
assets. Goodwill on acquisitions of associates and joint 
ventures is included in investments in associates and 
joint ventures.  

Goodwill is tested annually for impairment and  
carried at cost less accumulated impairment losses.  
An impairment loss is recognised to the extent  
that the carrying value of goodwill exceeds the 
recoverable amount. The recoverable amount is the 
higher of fair value less costs to sell and value in use. 
These calculations require the use of estimates and 
significant management judgement. A description of  
the key assumptions and sensitivities is included in  
note 11. Goodwill is allocated to cash-generating units  
for the purpose of impairment testing. The allocation is 
made to those cash-generating units that are expected  
to benefit from the business combination in which the 
goodwill arose.  

Gains and losses on the disposal of an entity include the 
carrying amount of goodwill relating to the entity sold.  

IFRS 3 ‘Business Combinations’ has not been applied 
retrospectively to business combinations before the  
date of transition to IFRS. Subject to the transition 
adjustments to IFRS required by IFRS 1, the accounting 
for business combinations before the date of transition 
has been grandfathered. 
2. Acquired software – Software separately acquired for 
internal use is capitalised at cost. Software acquired in 

material business combinations is capitalised at its  
fair value as determined by an independent valuer. 
Acquired software is amortised on a straight-line basis 
over its estimated useful life of between three and  
eight years. 
3. Internally developed software – Internal and external 
costs incurred during the preliminary stage of developing 
computer software for internal use are expensed as 
incurred. Internal and external costs incurred to develop 
computer software for internal use during the application 
development stage are capitalised if the Group expects 
economic benefits from the development. Capitalisation 
in the application development stage begins once the 
Group can reliably measure the expenditure attributable 
to the software development and has demonstrated  
its intention to complete and use the software.  
Internally developed software is amortised on a straight-
line basis over its estimated useful life of between three  
and eight years. 
4. Acquired intangible assets – Acquired intangible 
assets include customer lists and relationships, 
trademarks and brands, publishing rights, content and 
technology. These assets are capitalised on acquisition 
at cost and included in intangible assets. Intangible 
assets acquired in material business combinations  
are capitalised at their fair value as determined by an 
independent valuer. Intangible assets are amortised over 
their estimated useful lives of between two and 20 years, 
using a depreciation method that reflects the pattern of 
their consumption. 
5. Pre-publication assets – Pre-publication costs 
represent direct costs incurred in the development  
of educational programmes and titles prior to their 
publication. These costs are recognised as current 
intangible assets where the title will generate probable 
future economic benefits and costs can be measured 
reliably. Pre-publication assets are amortised upon 
publication of the title over estimated economic lives  
of five years or less, being an estimate of the expected 
operating life cycle of the title, with a higher proportion  
of the amortisation taken in the earlier years.  
The investment in pre-publication assets has been 
disclosed as part of cash generated from operations  
in the cash flow statement (see note 33). 

The assessment of the recoverability of pre-publication 
assets and the determination of the amortisation profile 
involve a significant degree of judgement based on 
historical trends and management estimation of future 
potential sales. An incorrect amortisation profile could 
result in excess amounts being carried forward as 
intangible assets that would otherwise have been  
written off to the income statement in an earlier period.  

 
 
 
 
84  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

1. Accounting policies continued  

e. Intangible assets continued 
Reviews are performed regularly to estimate 
recoverability of pre-publication assets. The carrying 
amount of pre-publication assets is set out in note 20. 

f. Other financial assets 
Other financial assets, designated as available for sale 
investments, are non-derivative financial assets 
measured at estimated fair value. Changes in the fair 
value are recorded in equity in the fair value reserve.  
On the subsequent disposal of the asset, the net fair 
value gains or losses are taken to the income statement. 

g. Inventories 
Inventories are stated at the lower of cost and net 
realisable value. Cost is determined using the first in first 
out (FIFO) method. The cost of finished goods and work 
in progress comprises raw materials, direct labour,  
other direct costs and related production overheads.  
Net realisable value is the estimated selling price in  
the ordinary course of business, less estimated costs 
necessary to make the sale. Provisions are made for  
slow moving and obsolete stock. 

h. Royalty advances 
Advances of royalties to authors are included within 
trade and other receivables when the advance is paid 
less any provision required to adjust the advance to  
its net realisable value. The realisable value of royalty 
advances relies on a degree of management judgement 
in determining the profitability of individual author 
contracts. If the estimated realisable value of author 
contracts is overstated then this will have an adverse 
effect on operating profits as these excess amounts  
will be written off.  

The recoverability of royalty advances is based upon an 
annual detailed management review of the age of the 
advance, the future sales projections for new authors 
and prior sales history of repeat authors. The royalty 
advance is expensed at the contracted or effective 
royalty rate as the related revenues are earned.  
Royalty advances which will be consumed within  
one year are held in current assets. Royalty advances 
which will be consumed after one year are held in  
non-current assets. 

i. Newspaper development costs 
Investment in the development of newspaper titles 
consists of measures to increase the volume and 
geographical spread of circulation. The measures 
include additional and enhanced editorial content, 
extended distribution and remote printing. These costs 
are expensed as incurred as they do not meet the criteria 
under IAS 38 to be capitalised as intangible assets. 

j. Cash and cash equivalents  
Cash and cash equivalents in the cash flow statement 
include cash in hand, deposits held at call with banks, 
other short-term highly liquid investments with original 
maturities of three months or less, and bank overdrafts. 
Bank overdrafts are included in borrowings in current 
liabilities in the balance sheet. 

Short-term deposits and marketable securities with 
maturities of greater than three months do not qualify  
as cash and cash equivalents. Movements on these 
financial instruments are classified as cash flows from 
financing activities in the cash flow statement as these 
amounts are used to offset the borrowings of the Group. 

k. Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue  
of new shares or options are shown in equity as a 
deduction, net of tax, from the proceeds. 

Where any Group company purchases the company’s 
equity share capital (Treasury shares) the consideration 
paid, including any directly attributable incremental 
costs (net of income taxes) is deducted from equity 
attributable to the company’s equity holders until  
the shares are cancelled, reissued or disposed of.  
Where such shares are subsequently sold or reissued, 
any consideration received, net of any directly 
attributable transaction costs and the related income  
tax effects, is included in equity attributable to the 
company’s equity holders. 

l. Borrowings 
Borrowings are recognised initially at fair value, which  
is proceeds received net of transaction costs incurred. 
Borrowings are subsequently stated at amortised cost 
with any difference between the proceeds (net of 
transaction costs) and the redemption value being 
recognised in the income statement over the period  
of the borrowings using the effective interest method. 
Accrued interest is included as part of borrowings.  
Where a debt instrument is in a fair value hedging 
relationship, an adjustment is made to its carrying  
value to reflect the hedged risk. Interest on borrowings  
is expensed as incurred. 

 
 
Section 6 Financial statements 

85 

1. Accounting policies continued  

m. Derivative financial instruments 
Derivatives are recognised at fair value and remeasured 
at each balance sheet date. The fair value of derivatives 
is determined by using market data and the use of 
established estimation techniques such as discounted 
cash flow and option valuation models. The Group 
designates certain of the derivative instruments within 
its portfolio to be hedges of the fair value of its bonds 
(fair value hedges) or hedges of net investments in 
foreign operations (net investment hedges). 

Changes in the fair value of derivatives that are 
designated and qualify as fair value hedges are recorded 
in the income statement, together with any changes in 
the fair value of the hedged asset or liability that are 
attributable to the hedged risk. 

The effective portion of changes in the fair value of 
derivatives that are designated and qualify as net 
investment hedges are recognised in equity. Gains and 
losses accumulated in equity are included in the income 
statement when the corresponding foreign operation is 
disposed of. Gains or losses relating to the ineffective 
portion are recognised immediately in finance income  
or finance costs in the income statement. 

Certain derivatives do not qualify or are not designated 
as hedging instruments. Such derivatives are classified 
at fair value and any movement in their fair value is 
recognised immediately in finance income or finance 
costs in the income statement. 

n. Taxation 
Current tax is recognised on the amounts expected to be 
paid or recovered under the tax rates and laws that have 
been enacted or substantively enacted at the balance 
sheet date.  

Deferred income tax is provided, using the liability 
method, on temporary differences arising between the 
tax bases of assets and liabilities and their carrying 
amounts. Deferred income tax is determined using tax 
rates and laws that have been enacted or substantively 
enacted by the balance sheet date and are expected to 
apply when the related deferred tax asset is realised or 
the deferred income tax liability is settled. 

Deferred tax assets are recognised to the extent that it  
is probable that future taxable profit will be available 
against which the temporary differences can be utilised. 

Deferred income tax is provided in respect of the 
undistributed earnings of subsidiaries other than  
where it is intended that those undistributed earnings 
will not be remitted in the foreseeable future. 

Current and deferred tax are recognised in the income 
statement, except when the tax relates to items charged 
or credited directly to equity, in which case the tax is also 
recognised in equity. 

The Group is subject to income taxes in numerous 
jurisdictions. Significant judgement is required in 
determining the estimates in relation to the worldwide 
provision for income taxes. There are many transactions 
and calculations for which the ultimate tax determination 
is uncertain during the ordinary course of business.  
The Group recognises liabilities for anticipated tax audit 
issues based on estimates of whether additional taxes 
will be due. Where the final tax outcome of these matters 
is different from the amounts that were initially recorded, 
such differences will impact the income tax and deferred 
tax provisions in the period in which such determination 
is made. 

Deferred tax assets and liabilities require management 
judgement in determining the amounts to be recognised. 
In particular, significant judgement is used when 
assessing the extent to which deferred tax assets should 
be recognised with consideration given to the timing and 
level of future taxable income together with any future 
tax planning strategies. 

o. Employee benefits 
1. Pension obligations – The retirement benefit asset and 
obligation recognised in the balance sheet represents 
the net of the present value of the defined benefit 
obligation and the fair value of plan assets at the 
balance sheet date. The defined benefit obligation is 
calculated annually by independent actuaries using the 
projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting 
estimated future cash flows using yields on high  
quality corporate bonds which have terms to maturity 
approximating the terms of the related liability. 

The determination of the pension cost and defined 
benefit obligation of the Group’s defined benefit  
pension schemes depends on the selection of certain 
assumptions, which include the discount rate, inflation 
rate, salary growth, longevity and expected return on 
scheme assets. 

Actuarial gains and losses arising from differences 
between actual and expected returns on plan assets, 
experience adjustments on liabilities and changes in 
actuarial assumptions are recognised immediately in  
the statement of recognised income and expense. 

 
 
 
 
 
86  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

o. Employee benefits continued 
The service cost, representing benefits accruing over  
the year, is included in the income statement as an 
operating cost. The unwinding of the discount rate on the 
scheme liabilities and the expected return on scheme 
assets are presented as finance costs or finance income. 

Obligations for contributions to defined contribution 
pension plans are recognised as an operating expense  
in the income statement as incurred. 
2. Other post-retirement obligations – The expected 
costs of post-retirement healthcare and life assurance 
benefits are accrued over the period of employment, 
using a similar accounting methodology as for defined 
benefit pension obligations. The liabilities and costs 
relating to material other post-retirement obligations are 
assessed annually by independent qualified actuaries. 
3. Share-based payments –The fair value of options or 
shares granted under the Group’s share and option 
plans is recognised as an employee expense after taking 
into account the Group’s best estimate of the number  
of awards expected to vest. Fair value is measured at  
the date of grant and is spread over the vesting period  
of the option or share. The fair value of the options 
granted is measured using an option model that is  
most appropriate to the award. The fair value of shares 
awarded is measured using the share price at the date  
of grant unless another method is more appropriate.  
Any proceeds received are credited to share capital  
and share premium when the options are exercised.  
The Group has applied IFRS 2 ‘Share-based Payment’ 
retrospectively to all options granted but not fully  
vested at the date of transition to IFRS. 

p. Provisions 
Provisions are recognised if the Group has a present 
legal or constructive obligation as a result of past events, 
it is more likely than not that an outflow of resources  
will be required to settle the obligation and the amount 
can be reliably estimated. Provisions are discounted to 
present value where the effect is material. 

The Group recognises a provision for deferred 
consideration when the payment of the deferred 
consideration is probable. 

The Group recognises a provision for onerous lease 
contracts when the expected benefits to be derived  
from a contract are less than the unavoidable costs  
of meeting the obligations under the contract.  

The provision is based on the present value of  
future payments for surplus leased properties under  
non-cancellable operating leases, net of estimated  
sub-leasing revenue. 

q. Revenue recognition 
Revenue comprises the fair value of the consideration 
received or receivable for the sale of goods and services 
net of value-added tax and other sales taxes, rebates 
and discounts, and after eliminating sales within  
the Group. 

Revenue from the sale of books is recognised when  
title passes. A provision for anticipated returns is  
made based primarily on historical return rates. If these 
estimates do not reflect actual returns in future periods 
then revenues could be understated or overstated for  
a particular period.  

Circulation and advertising revenue is recognised  
when the newspaper or other publication is published. 
Subscription revenue is recognised on a straight-line 
basis over the life of the subscription. 

Where a contractual arrangement consists of two or more 
separate elements that can be provided to customers 
either on a stand-alone basis or as an optional extra, 
such as the provision of supplementary materials with 
textbooks, revenue is recognised for each element as  
if it were an individual contractual arrangement. 

Revenue from multi-year contractual arrangements,  
such as contracts to process qualifying tests for 
individual professions and government departments,  
is recognised as performance occurs. The assumptions, 
risks, and uncertainties inherent in long-term contract 
accounting can affect the amounts and timing of  
revenue and related expenses reported. Certain of these 
arrangements, either as a result of a single service 
spanning more than one reporting period or where the 
contract requires the provision of a number of services 
that together constitute a single project, are treated  
as long-term contracts with revenue recognised on a 
percentage of completion basis. Losses on contracts are 
recognised in the period in which the loss first becomes 
foreseeable. Contract losses are determined to be the 
amount by which estimated total costs of the contract 
exceed the estimated total revenues that will be 
generated by the contract. 

 
 
Section 6 Financial statements 

87 

s. Dividends 
Dividends are recorded in the Group’s financial 
statements in the period in which they are approved  
by the company’s shareholders. Interim dividends are 
recorded in the period in which they are approved  
and paid. 

t. Non-current assets and liabilities held for sale 
Assets and liabilities are classified as held for sale and 
stated at the lower of carrying amount and fair value  
less costs to sell if it is intended to recover their carrying 
amount principally through a sale transaction rather than 
through continuing use. No depreciation is charged in 
respect of non-current assets classified as held for sale. 
Amounts relating to non-current assets and liabilities 
held for sale are classified as discontinued operations  
in the income statement where appropriate. 

u. Trade receivables 
Trade receivables are stated at fair value after provision 
for bad and doubtful debts and anticipated future sales 
returns (see also note 1q). 

1. Accounting policies continued 

q. Revenue recognition continued 
On certain contracts, where the Group acts as agent, only 
commissions and fees receivable for services rendered 
are recognised as revenue. Any third-party costs incurred 
on behalf of the principal that are rechargeable under the 
contractual arrangement are not included in revenue. 

Income from recharges of freight and other activities 
which are incidental to the normal revenue generating 
activities is included in other income. 

r. Leases 
Leases of property, plant and equipment where the 
Group has substantially all the risks and rewards of 
ownership are classified as finance leases. Finance 
leases are capitalised at the commencement of the lease 
at the lower of the fair value of the leased property and 
the present value of the minimum lease payments.  
Each lease payment is allocated between the liability 
and finance charges to achieve a constant rate on the 
finance balance outstanding. The corresponding rental 
obligations, net of finance charges, are included in 
financial liabilities – borrowings. The interest element  
of the finance cost is charged to the income statement 
over the lease period to produce a constant periodic rate 
of interest on the remaining balance of the liability for 
each period. The property, plant and equipment acquired 
under finance leases is depreciated over the shorter  
of the useful life of the asset or the lease term. 

Leases where a significant portion of the risks and 
rewards of ownership are retained by the lessor  
are classified as operating leases by the lessee. 
Payments made under operating leases (net of any 
incentives received from the lessor) are charged to  
the income statement on a straight-line basis over  
the period of the lease. 

 
 
 
 
88  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

2. Segment information 

Following the adoption of IFRS 8 ‘Operating Segments’ and changes in the organisational structure of the Education 
business, the Group has revised its reporting segments. The Group is now organised into six segments: 
North American Education Educational publishing and testing for the school and higher education market within  
the USA and Canada; 
International Education Educational publishing and testing for the school and higher education market outside  
of North America; 
Professional Business and technology publishing and testing and certification for professional bodies; 
FT Publishing Publisher of the Financial Times, business magazines and specialist information; 
Interactive Data Provider of financial and business information to financial institutions and retail investors; 
Penguin Publisher with brand imprints such as Penguin, Putnam, Berkley, Viking, Dorling Kindersley. 

For more detail on the services and products included in each business segment refer to the business review. 

North 
American 
Education 

Notes 

International 

Education  Professional 

FT 
Publishing 

Interactive 
Data 

Penguin 

Corporate 

Group 

2008 

2,002
–
303

(45)
258

866
–
135

(22)
113

244
4
36

(1)
35

390
–
74

(7)
67

406
–
121

(9)
112

903 
22 
93 

(2) 
91 

– 
– 
– 

– 
– 

All figures in £ millions 
Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Amortisation of  
acquired intangibles 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Assets – continuing 
operations 
Assets – discontinued 
operations 
Total assets 

Other segment items 
Share of results of joint 
ventures and associates 
Capital expenditure  
Depreciation  
Amortisation  

6 

6 

7 

12 

12 

4,952
–
–

1,358
8
4

4,952

1,370

–
4,952

–
1,370

12 

10, 11, 20 

10 

11, 20 

   –
224
25
219

5
82
12
69

4,811 
26 
762 

(86) 
676 
(136) 
45 
585 
(172) 

413 

423
–
–

423

–
423

–
22
8
12

482
2
6

490

–
490

19
17
13
12

524
–
–

1,211 
3 
– 

923 
– 
– 

9,873 
13 
10 

524

1,214 

923 

9,896 

–
524

– 
1,214 

– 
923 

– 
9,896 

–
25
13
12

1 
51 
9 
36 

– 
– 
– 
– 

25 
421 
80 
360 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

89 

2. Segment information continued 

North 
American
Education 

Notes 

International

Education  Professional 

FT 
Publishing 

Interactive
Data 

Penguin 

Corporate 

Group 

2007 

1,667
1
273

(20)
253

735
–
92

(10)
82

226
–
27

(1)
26

344
–
56

(6)
50

344
–
97

(7)
90

846 
19 
74 

(1) 
73 

– 
– 
– 

– 
– 

4,162 
20 
619 

(45) 
574 
(150) 
44 
468 
(131) 

337 

All figures in £ millions 

Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Amortisation of  
acquired intangibles 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Assets – continuing 
operations 
Assets – discontinued 
operations 
Total assets 

Other segment items 
Share of results of joint 
ventures and associates 
Capital expenditure 
Depreciation  
Amortisation  

6 

6 

7 

12 

12 

3,536
–
1

1,013
5
3

3,537

1,021

–
3,537

–
1,021

12 

10, 11, 20 

10 

11, 20 

–
136
26
159

6
109
7
45

291
–
–

291

117
408

1
20
9
11

397
4
5

406

–
406

16
28
9
9

330
–
–

330

–
330

–
19
10
8

937 
2 
– 

651 
– 
– 

7,155 
11 
9 

939 

651 

7,175 

– 
939 

– 
651 

117 
7,292 

– 
44 
7 
30 

– 
– 
– 
– 

23 
356 
68 
262 

In 2008, sales from the provision of goods were £3,411m (2007: £3,053m) and sales from the provision of  
services were £1,400m (2007: £1,109m). Sales from the Group’s educational publishing, consumer publishing  
and newspaper business are classified as being from the provision of goods and sales from its assessment and  
testing, market pricing, corporate training and management service businesses are classified as being from the 
provision of services. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
90  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

2. Segment information continued 

Corporate costs are allocated to business segments on an appropriate basis depending on the nature of the cost  
and therefore the segment result is equal to the Group operating profit. Inter-segment pricing is determined on  
an arm’s-length basis. Segment assets consist of property, plant and equipment, intangible assets, inventories, 
receivables, retirement benefit assets and deferred taxation and exclude cash and cash equivalents and derivative 
assets. Corporate assets comprise cash and cash equivalents, marketable securities and derivative financial 
instruments. Capital expenditure comprises additions to property, plant and equipment and intangible assets, 
including pre-publication but excluding goodwill (see notes 10, 11 and 20).  

Property, plant and equipment and intangible assets acquired through business combination were £253m  
(2007: £226m) (see note 30). Capital expenditure, depreciation and amortisation include amounts relating to 
discontinued operations. Discontinued operations relate to the Data Management business in 2008 and to the  
Data Management business, Government Solutions, Datamark and Les Echos in 2007 (see note 3). 

The Group operates in the following main geographic areas: 

All figures in £ millions 
Continuing operations 
UK 
Other European countries 
USA 
Canada 
Asia Pacific 
Other countries 
Total continuing 
Discontinued operations  
UK 
Other European countries 
USA 
Canada 
Other countries 
Total discontinued 
Total 

2008 

754
463
2,861
167
415
151
4,811

–
–
8
–
–
8
4,819

Sales   

2007   

Non-current assets   

2008 

2007   

721
381
2,448
143
351
118
4,162

1
82
78
–
6
167
4,329

701 
224 
4,624 
209 
179 
14 
5,951 

– 
– 
– 
– 
– 
– 
5,951 

724  
140  
3,146  
183  
114  
11  
4,318  

–  
–  
117  
–  
–  
117  
4,435  

Sales are allocated based on the country in which the customer is located. This does not differ materially from the 
location where the order is received. Non-current assets are based on the subsidiaries country of domicile. This is 
not materially different to the location of the assets. Non-current assets comprise property, plant and equipment, 
intangible assets, investments in joint ventures and associates, other receivables and non-current assets classified 
as held for sale. 

 
   
 
 
  
 
  
Section 6 Financial statements 

91 

3. Discontinued operations 

Discontinued operations relate to the Group’s interest in Government Solutions (sold on 15 February 2007), 
Datamark (sold on 31 July 2007), Les Echos (sold on 24 December 2007) and the Data Management business  
(sold on 22 February 2008).  

The results of the Data Management business (previously included in the Professional segment) have been included 
in discontinued operations for both 2007 and 2008. In anticipation of the loss on sale, an impairment to held for sale 
goodwill was charged to the income statement in 2007. The assets and liabilities of the Data Management business 
were reported as held for sale in the 31 December 2007 balance sheet.  

The results of Government Solutions (previously included in the Professional segment) and Les Echos (previously 
included in the FT Publishing segment) were included in discontinued operations for 2007 and were consolidated  
up to the date of sale.  

Datamark was sold immediately following its acquisition as part of the eCollege transaction and consequently none 
of the results for this business were consolidated. 

An analysis of the results and cash flows of discontinued operations are as follows: 

All figures in £ millions 
Sales 

Operating profit 
Profit before tax 
Attributable tax expense 
Profit after tax 
Loss on disposal of discontinued operations before tax 
Attributable tax expense 
Loss for the year from discontinued operations 
Operating cash flows 
Investing cash flows 
Financing cash flows 
Total cash flows 

2008 

Data 
Management 
8 

– 
– 
– 
– 
(53) 
(37) 
(90) 
– 
– 
– 
– 

 
 
 
 
 
 
 
 
92  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

3. Discontinued operations continued 

All figures in £ millions 

Sales 

Data
Management 
56

Les Echos 
82

Datamark 
–

Government 
Solutions 
29 

Operating profit 
Goodwill impairment 
(Loss)/profit before tax 
Attributable tax expense 
(Loss)/profit after tax 
Profit/(loss) on disposal of discontinued operations 
before tax 
Attributable tax (expense)/benefit 
(Loss)/profit for the year from discontinued operations 
Operating cash flows 
Investing cash flows 
Financing cash flows 
Total cash flows 

12
(97)
(85)
(4)
(89)

–
–
(89)
11
(1)
(10)
–

1
–
1
–
1

165
–
166
4
4
(7)
1

–
–
–
–
–

–
7
7
–
–
–
–

2 
– 
2 
(1) 
1 

(19) 
(93) 
(111) 
(8) 
– 
(4) 
(12) 

2007 

Total 
167 

15 
(97) 
(82) 
(5) 
(87) 

146 
(86) 
(27) 
7 
3 
(21) 
(11) 

4. Operating expenses 

All figures in £ millions 
By function: 
Cost of goods sold 
Operating expenses 
Distribution costs 
Administrative and other expenses 
Other income 
Total operating expenses 
Total 

2008 

2007 

2,174 

1,910 

198 
1,890 
(102) 
1,986 
4,160 

202 
1,600 
(101) 
1,701 
3,611 

 
 
 
 
 
 
 
 
Section 6 Financial statements 

93 

Notes 

2008 

2007 

4. Operating expenses continued 

All figures in £ millions 
By nature: 
Utilisation of inventory  
Depreciation of property, plant and equipment  
Amortisation of intangible assets – Pre-publication  
Amortisation of intangible assets – Other  
Employee benefit expense  
Operating lease rentals 
Other property costs 
Royalties expensed 
Advertising, promotion and marketing 
Information technology costs 
Other costs 
Other income 
Total 

21 

10 

20 

11 

5 

832 
80 
244 
116 
1,553 
134 
116 
415 
244 
76 
452 
(102) 
4,160 

732 
65 
192 
70 
1,288 
129 
122 
365 
195 
70 
484 
(101) 
3,611 

2008 

2007 

3 
2 
2 
1 
8 

2008 
5 
3 
8 

3 
1 
2 
1 
7 

2007 
4 
3 
7 

During the year the Group obtained the following services from the Group’s auditor: 

All figures in £ millions 
Fees payable to the company’s auditor for the audit of parent company and  
consolidated financial statements 
The audit of the company’s subsidiaries pursuant to legislation 
Tax services 
Other services 
Total 

Reconciliation between audit and non-audit service fees is shown below: 

All figures in £ millions 
Group audit fees including fees for attestation under section 404 of the Sarbanes-Oxley Act 
Non-audit fees 
Total audit fees 

Fees for attestation under section 404 of the Sarbanes-Oxley Act are allocated between fees payable for the audits  
of consolidated and subsidiary accounts. 

Tax services include services related to tax planning and various other tax advisory matters. 

Other services include due diligence on acquisitions and services related to the disposal of the Data  
Management business. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
94  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

5. Employee information 

All figures in £ millions 
Employee benefit expense 
Wages and salaries (including termination benefits and restructuring costs) 
Social security costs 
Share-based payment costs  
Pension costs – defined contribution plans  
Pension costs – defined benefit plans  
Other post-retirement benefits  

Notes 

2008 

2007 

1,317 
119 
33 
41 
37 
6 
1,553 

1,087 
100 
30 
39 
31 
1 
1,288 

26 

25 

25 

25 

The details of the emoluments of the directors of Pearson plc are shown in the report on directors’ remuneration. 

Average number employed 
Employee numbers 
North American Education 
International Education 
Professional 
FT Publishing 
Interactive Data 
Penguin 
Other 
Continuing operations 
Discontinued operations 

2008 

2007 

15,412 
5,718 
2,641 
2,379 
2,413 
4,112 
909 
33,584 
96 
33,680 

14,327 
5,291 
2,540 
2,083 
2,300 
4,163 
918 
31,622 
1,070 
32,692 

 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

95 

6. Net finance costs 

All figures in £ millions 
Interest payable 
Net foreign exchange losses 
Other losses on financial instruments in a hedging relationship: 
– fair value hedges 
– net investment hedges 
Other losses on financial instruments not in a hedging relationship: 
– derivatives 
Finance costs 
Interest receivable 
Finance income in respect of employee benefits 
Net foreign exchange gains 
Other gains on financial instruments in a hedging relationship: 
– fair value hedges 
– net investment hedges 
Other gains on financial instruments not in a hedging relationship: 
– amortisation of transitional adjustment on bonds 
– derivatives 
Finance income 
Net finance costs 
Analysed as: 
Net interest payable 
Net foreign exchange losses reflected in adjusted earnings 
Finance income in respect of employee benefits 
Net finance costs reflected in adjusted earnings  
Other net finance costs 
Total net finance costs 

Notes 

25 

25 

2008 
(106) 
(11) 

(7) 
– 

(12) 
(136) 
17 
8 
– 

2 
1 

1 
16 
45 
(91) 

(89) 
(7) 
8 
(88) 
(3) 
(91) 

2007 
(114) 
(25) 

(1) 
(1) 

(9) 
(150) 
19 
10 
8 

– 
– 

1 
6 
44 
(106) 

(95) 
– 
10 
(85) 
(21) 
(106) 

The £5m (2007: £1m) net loss on fair value hedges comprises a £156m (2007: £20m) loss on the underlying bonds 
offset by a £151m (2007: £19m) gain on the related derivative financial instruments. 

7. Income tax 

All figures in £ millions 
Current tax 
Charge in respect of current year 
Other adjustments in respect of prior years 
Total current tax charge 
Deferred tax 
In respect of timing differences 
Other adjustments in respect of prior years 
Total deferred tax charge 
Total tax charge 

Notes 

2008 

2007 

(89) 
10 
(79) 

(97) 
4 
(93) 
(172) 

(71) 
27 
(44) 

(96) 
9 
(87) 
(131) 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

7. Income tax continued 

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the UK tax rate  
as follows: 

All figures in £ millions 
Profit before tax 
Tax calculated at UK rate (2008: 28.5%, 2007: 30%) 
Effect of overseas tax rates 
Joint venture and associate income reported net of tax 
Net expense not deductible for tax purposes 
Utilisation of previously unrecognised tax losses 
Unutilised tax losses 
Prior year adjustments 
Total tax charge 
UK 
Overseas 
Total tax charge 
Tax rate reflected in earnings 

The tax rate reflected in adjusted earnings is calculated as follows: 

All figures in £ millions 
Profit before tax 
Add back: amortisation of acquired intangibles 
Add back: other net finance costs 
Adjusted profit before tax – continuing operations 
Adjusted profit before tax – discontinued operations 
Total adjusted profit before tax 

Total tax charge 
Add back: tax benefit on other net gains and losses  
Add back: tax benefit on amortisation of acquired intangibles 
Add back: tax benefit on other finance income  
Tax amortisation benefit on goodwill and intangibles 
Adjusted income tax charge – continuing operations 
Adjusted income tax charge – discontinued operations 
Total adjusted income tax charge 
Tax rate reflected in adjusted earnings 

The tax benefit on items charged to equity is as follows: 

All figures in £ millions 
Share-based payments 
Pension contributions and actuarial gains and losses 
Net investment hedges and other foreign exchange gains and losses 

2008 
585 
(167) 
(29) 
7 
(1) 
4 
– 
14 
(172) 
(53) 
(119) 
(172) 
29.4% 

2008 
585 
86 
3 
674 
– 
674 

(172) 
(7) 
(31) 
(1) 
33 
(178) 
– 
(178) 
26.4% 

2008 
(7) 
10 
(1) 
2 

2007 
468 
(141) 
(25) 
7 
(9) 
3 
(2) 
36 
(131) 
(42) 
(89) 
(131) 
28.0% 

2007 
468 
45 
21 
534 
15 
549 

(131) 
(9) 
(19) 
(6) 
25 
(140) 
(5) 
(145) 
26.4% 

2007 
7 
28 
(6) 
29 

 
 
 
 
 
 
Section 6 Financial statements 

97 

8. Earnings per share 

Basic 
Basic earnings per share is calculated by dividing the profit attributable to equity shareholders of the company  
by the weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased  
by the company and held as treasury shares. 

Diluted 
Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares to take 
account of all dilutive potential ordinary shares and adjusting the profit attributable, if applicable, to account for  
any tax consequences that might arise from conversion of those shares. 

All figures in £ millions 
Profit for the year from continuing operations 
Minority interest 
Earnings from continuing operations 
Loss for the year from discontinued operations 
Earnings 

Weighted average number of shares (millions) 
Effect of dilutive share options (millions) 
Weighted average number of shares (millions) for diluted earnings 

Earnings per share from continuing and discontinued operations 
Basic 
Diluted 
Earnings per share from continuing operations 
Basic 
Diluted 
Earnings per share from discontinued operations 
Basic 

Notes 

3 

2008 
413 
(31) 
382 
(90) 
292 

797.0 
0.5 
797.5 

36.6p 
36.6p 

47.9p 
47.9p 

2007 
337 
(26) 
311 
(27) 
284 

796.8 
1.3 
798.1 

35.6p 
35.6p 

39.0p 
39.0p 

(11.3p) 

(3.4p) 

Adjusted 
In order to show results from operating activities on a consistent basis, an adjusted earnings per share is presented. 
The company’s definition of adjusted earnings per share may not be comparable to other similarly titled measures 
reported by other companies. 

The following items are excluded in the calculation of adjusted earnings: 
Other net gains and losses represent profits and losses on the sale of subsidiaries, joint ventures, associates  
and other financial assets that are included within continuing or discontinued operations but which distort the 
performance of the Group. 
Amortisation of acquired intangibles is the amortisation of intangible assets acquired through business 
combinations. The amortisation charge is not considered to be fully reflective of the underlying performance  
of the Group.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
98  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

8. Earnings per share continued 
Other net finance income/costs are foreign exchange and other gains and losses that represent short-term 
fluctuations in market value and foreign exchange movements on transactions and balances that are no longer  
in a hedge relationship. These gains and losses are subject to significant volatility and may not be realised in  
due course as it is normally the intention to hold these instruments to maturity. Other net finance costs of Group 
companies are included in finance costs or finance income as appropriate. Other net finance costs of joint ventures 
and associates are included within the share of results of joint ventures and associates within operating profit. 
Tax on the above items is excluded from adjusted earnings. The Group also adds the benefit of tax amortisation  
of goodwill and intangibles as this benefit more accurately aligns the adjusted tax charge with the expected 
medium-term rate of cash tax payments.  
Minority interest for the above items is excluded from adjusted earnings.  

The following tables reconcile statutory earnings to adjusted earnings. 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from  
continuing operations 
Profit for the year from  
discontinued operations 
Profit for the year 
Minority interest 
Earnings 
Weighted average number  
of shares (millions) 
Adjusted earnings per share 

Statutory 
income 
statement 
676
(91)
585
(172)

Re-analyse 
discontinued 
operations 
–
–
–
–

Other net 
gains and 
losses 
–
–
–
(7)

Amortisation of 
acquired 
intangibles 
86
–
86
(31)

Other net 
finance 
income/ 
costs 
– 
3 
3 
(1) 

Tax 
amortisation 
benefit 
– 
– 
– 
33 

2008 

Adjusted 
income 
statement 
762 
(88) 
674 
(178) 

413

(90)
323
(31)
292

–

–
–
–
–

(7)

90
83
–
83

55

–
55
(3)
52

2 

– 
2 
– 
2 

33 

496 

– 
33 
(2) 
31 

– 
496 
(36) 
460 

797.0 
57.7p 

 
 
 
 
 
 
 
 
 
 
 
 
8. Earnings per share continued 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from  
continuing operations 
Profit for the year from  
discontinued operations 
Profit for the year 
Minority interest 
Earnings 
Weighted average number  
of shares (millions) 
Adjusted earnings per share 

9. Dividends 

Section 6 Financial statements 

99 

Statutory 
income 
statement 
574
(106)
468
(131)

Re-analyse 
discontinued 
operations 
15
–
15
(5)

Other net 
gains and 
losses 
–
–
–
(9)

Amortisation of 
acquired 
intangibles 
45
–
45
(19)

Other net 
finance 
income/ 
costs 
– 
21 
21 
(6) 

Tax 
amortisation 
benefit 
– 
– 
– 
25 

2007 

Adjusted 
income 
statement 
634 
(85) 
549 
(145) 

337

(27)
310
(26)
284

10

(10)
–
–
–

(9)

37
28
–
28

26

–
26
(4)
22

15 

– 
15 
– 
15 

25 

404 

– 
25 
(2) 
23 

– 
404 
(32) 
372 

796.8 
46.7p 

2008 
163 
94 
257 

2007 
150 
88 
238 

All figures in £ millions 
Final paid in respect of prior year 20.5p (2007: 18.8p) 
Interim paid in respect of current year 11.8p (2007: 11.1p) 

The directors are proposing a final dividend in respect of the financial year ended 31 December 2008 of 22p  
per share which will absorb an estimated £176m of shareholders’ funds. It will be paid on 8 May 2009 to 
shareholders who are on the register of members on 14 April 2009. These financial statements do not reflect  
this dividend. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
100  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

10. Property, plant and equipment 

All figures in £ millions 
Cost 
At 1 January 2007 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
Transfer to non-current assets held for sale 
At 31 December 2007 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Reclassifications 
At 31 December 2008 

All figures in £ millions 
Depreciation 
At 1 January 2007 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Transfer to non-current assets held for sale 
At 31 December 2007 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
At 31 December 2008 
Carrying amounts 
At 1 January 2007 
At 31 December 2007 
At 31 December 2008 

Land and 
buildings 

Plant and 
equipment 

Assets in  
course of 
construction 

313
(2)
20
(24)
–
(1)
–
(8)
298
54
6
(7)
2
2
355

631
–
62
(65)
27
(25)
6
 (14)
622
138
67
(38)
29
21
839

11 
– 
11 
– 
– 
– 
(6) 
– 
16 
6 
6 
– 
2 
(23) 
7 

Land and 
buildings 

Plant and 
equipment 

Assets in  
course of 
construction 

(128)
–
(14)
11
–
–
5
(126)
(30)
(19)
6
(1)
(170)

185
172
185

(479)
1
(54)
63
(16)
20
10
(455)
(102)
(61)
36
(26)
(608)

152
167
231

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

11 
16 
7 

Total 

955 
(2) 
93 
(89) 
27 
(26) 
– 
 (22) 
936 
198 
79 
(45) 
33 
– 
1,201 

Total 

(607) 
1 
(68) 
74 
(16) 
20 
15 
(581) 
(132) 
(80) 
42 
(27) 
(778) 

348 
355 
423 

 
 
 
 
 
 
 
Section 6 Financial statements 

101 

10. Property, plant and equipment continued 

Depreciation expense of £12m (2007: £13m) has been included in the income statement in cost of goods sold,  
£6m (2007: £5m) in distribution expenses and £61m (2007: £50m) in administrative and other expenses.  
There was no depreciation expense relating to discontinued operations in 2008 (2007: £3m). 

The Group leases certain equipment under a number of finance lease agreements. The net carrying amount  
of leased plant and equipment included within property, plant and equipment was £7m (2007: £6m). 

11. Intangible assets 

All figures in £ millions 
Cost 
At 1 January 2007 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Transfer to non-current assets held for sale 
At 31 December 2007 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Transfer to Pre-publication 
At 31 December 2008 

Goodwill 

Software 

Acquired 
customer 
lists & 
relationships 

Acquired 
trademarks & 
brands 

Acquired 
publishing 
rights 

Other 
intangibles 
acquired 

3,271
(4)
–
–
(34)
304
(194)
3,343
1,082
–
–
(8)
153
–
–
4,570

201
(2)
20
13
(19)
4
–
217
71
29
16
(27)
17
(1)
(12)
310

113
–
–
–
(2)
76
–
187
77
–
–
–
77
–
–
341

26
1
–
–
–
35
–
62
24
–
–
–
42
–
–
128

96 
3 
– 
– 
(3) 
40 
– 
136 
31 
– 
– 
– 
– 
(2) 
– 
165 

53 
– 
– 
– 
2 
44 
– 
99 
62 
– 
– 
– 
97 
– 
– 
258 

Total 

3,760 
(2) 
20 
13 
(56) 
503 
(194) 
4,044 
1,347 
29 
16 
(35) 
386 
(3) 
(12) 
5,772 

 
 
 
 
 
 
 
 
102  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

11. Intangible assets continued 

All figures in £ millions 
Amortisation 
At 1 January 2007 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Transfer to non-current assets held for sale 
At 31 December 2007 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal  
Transfer to Pre-publication 
At 31 December 2008 
Carrying amounts 
At 1 January 2007 
At 31 December 2007 
At 31 December 2008 

Acquired 
customer 
lists & 
relationships 

Acquired 
trademarks & 
brands 

Acquired 
publishing 
rights 

Other 
intangibles 
acquired 

Goodwill 

Software 

–
–
–
–
–
–
–
–
–
–
–
–
–
–

3,271
3,343
4,570

(135)
1
(25)
19
(2)
–
(142)
(50)
(30)
27
(13)
1
4
(203)

66
75
107

(15)
–
(13)
–
–
–
(28)
(15)
(24)
–
–
–
–
(67)

98
159
274

(1)
–
(3)
–
–
–
(4)
(3)
(10)
–
–
–
–
(17)

25
58
111

(15) 
– 
(17) 
– 
– 
– 
(32) 
(13) 
(25) 
– 
– 
1 
– 
(69) 

81 
104 
96 

(13) 
1 
(12) 
– 
– 
– 
(24) 
(12) 
(27) 
– 
– 
– 
– 
(63) 

40 
75 
195 

Total 

(179) 
2 
(70) 
19 
(2) 
– 
(230) 
(93) 
(116) 
27 
(13) 
2 
4 
(419) 

3,581 
3,814 
5,353 

Goodwill 
The goodwill carrying value of £4,570m relates to acquisitions completed after 1 January 1998. Prior to 1 January  
1998 all goodwill was written off to reserves on the date of acquisition. £3,309m of the carrying value relates to 
acquisitions completed between 1 January 1998 and 31 December 2002 and £1,261m relates to acquisitions 
completed after 1 January 2003 (the date of transition to IFRS). 

For acquisitions completed between 1 January 1998 and 31 December 2002 no value was ascribed to intangibles 
other than goodwill and the goodwill on each acquisition was amortised over a period of up to 20 years. On adoption 
of IFRS on 1 January 2003, the Group chose not to restate the goodwill balance and at that date the balance was 
frozen (i.e. amortisation ceased). If goodwill had been restated then a significant value would have been ascribed  
to other intangible assets, which would be subject to amortisation, and the carrying value of goodwill would be 
significantly lower. 

For acquisitions completed after 1 January 2003 value has been ascribed to other intangible assets, which are 
amortised, with only the remaining difference between the purchase price and the fair value of net assets acquired 
being allocated to goodwill. 

Other intangible assets 
Other intangibles acquired include content, technology and software rights. Amortisation of £5m (2007: £3m)  
is included in the income statement in cost of goods sold and £111m (2007: £67m) in administrative and  
other expenses.  

 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

103 

11. Intangible assets continued 

Impairment tests for cash-generating units containing goodwill 
Impairment tests have been carried out where appropriate as described below. The recoverable amount for each unit 
tested exceeds its carrying value. 

Goodwill is allocated to 14 cash-generating units (CGUs) within the business segments as follows: 

All figures in £ millions 
US School Curriculum 
US School Assessment and Information 
US Higher Education 
Canada 
International Education Publishing 
International Education Assessment and Testing 
Professional Publishing 
Professional Assessment and Testing 
Pearson Education total 
Financial Times 
Mergermarket 
Interactive Data 
FT Group total 
Penguin US 
Penguin UK 
Pearson Australia 
Penguin total 
Total goodwill – continuing operations 
Goodwill held for sale  
Total goodwill 

Notes 

31 

2008 
937 
722 
1,164 
173 
315 
241 
15 
254 
3,821 
46 
130 
208 
384 
216 
95 
54 
365 
4,570 
– 
4,570 

2007 
677 
414 
839 
155 
270 
194 
10 
181 
2,740 
12 
126 
147 
285 
155 
111 
52 
318 
3,343 
96 
3,439 

During 2008, after the change in organisational structure the CGUs were reorganised and goodwill reallocated to  
the units affected. The recoverable amount of each CGU is based on value in use calculations. Goodwill is tested  
for impairment annually. Other than goodwill there are no intangible assets with indefinite lives. The goodwill  
is generally denominated in the currency of the relevant cash flows and therefore the impairment review is  
not materially sensitive to exchange rate fluctuations.  

Key assumptions 
The value in use calculations use cash flow projections based on financial budgets approved by management 
covering a five-year period. The key assumptions used by management in the value in use calculations were: 
Discount rate – The discount rate is based on the risk-free rate for government bonds, adjusted for a risk premium  
to reflect the increased risk in investing in equities. The risk premium adjustment is assessed for each specific CGU. 
The average pre-tax discount rates used are in the range of 10.2% to 11.7% for the Pearson Education businesses 
(2007: 10.5% to 12.0%), 10.8% to 20.5% for the FT Group businesses (2007: 10.4% to 17.2%) and 8.8% to 10.4%  
for the Penguin businesses (2007: 8.9% to 11.7%). 
Perpetuity growth rates – The cash flows subsequent to the approved budget period are based upon the long-term 
historic growth rates of the underlying territories in which the CGU operates and reflect the long-term growth 
prospects of the sectors in which the CGU operates. A perpetuity growth rate of 2.0% was used for all CGUs in 2008 
(a range from 2.5% to 3.5% in 2007). The perpetuity growth rates are consistent with appropriate external sources  
for the relevant markets. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
104  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

11. Intangible assets continued 
Cash flow growth rates – The cash flow growth rates are derived from management’s latest estimates of forecast 
sales taking into consideration past experience of operating margins achieved in the CGU. Historically, such 
forecasts have been reasonably accurate. 

Sensitivities 
The Group’s impairment review is sensitive to a change in the key assumptions used, most notably the discount 
rates, the perpetuity growth rates and expected future cash flows. Based on the Group’s sensitivity analysis,  
a reasonably possible change in the discount rate or perpetuity growth rate could cause an impairment in either  
the US School Curriculum or Penguin UK CGUs.  

The fair value of US School Curriculum is 8% or approximately £77m above its carrying value, but an increase of  
0.5 percentage points in the discount rate or a reduction of 0.6 percentage points in the perpetuity growth rate  
would cause the value in use to fall below the carrying value. 

The fair value of Penguin UK is 24% or approximately £44m above its carrying value, but an increase of  
1.4 percentage points in the discount rate or a reduction of 1.7 percentage points in the perpetuity growth rate  
would cause the value in use to fall below the carrying value. 

12. Investments in joint ventures and associates 

Joint ventures 

All figures in £ millions 
At beginning of year 
Exchange differences 
Share of profit after tax 
Dividends 
Additions and further investment 
At end of year 

2008 
11 
(4) 
6 
(5) 
5 
13 

2007 
12 
– 
4 
(8) 
3 
11 

Investments in joint ventures are accounted for using the equity method of accounting and are initially recognised  
at cost. 

The aggregate of the Group’s share in its joint ventures, none of which are individually significant, are as follows: 

All figures in £ millions 
Assets 
Non-current assets 
Current assets 
Liabilities 
Current liabilities 
Net assets 
Income 
Expenses 
Profit after income tax 

2008 

2007 

6 
21 

(14) 
13 
36 
(30) 
6 

3 
23 

(15) 
11 
61 
(57) 
4 

 
 
 
 
 
 
Section 6 Financial statements 

105 

12. Investments in joint ventures and associates continued  

Associates 

All figures in £ millions 
At beginning of year 
Exchange differences 
Share of profit after tax 
Dividends 
Additions 
Distribution from associate in excess of carrying value 
Actuarial losses on retirement benefit obligations 
At end of year 

2008 
9 
(5) 
19 
(16) 
– 
6 
(3) 
10 

2007 
8 
(1) 
19 
(24) 
1 
6 
– 
9 

Investments in associates are accounted for using the equity method of accounting. There is no acquisition goodwill 
relating to the Group’s investments in associates. 

The Group’s interests in its principal associates, all of which are unlisted, are as follows: 

2008 
All figures in £ millions 
The Economist Newspaper Ltd 
Other 
Total 

2007 
All figures in £ millions 
The Economist Newspaper Ltd 
Other 
Total 

Country of 
incorporation 
England

% 
interest held 
50

 Country of 
incorporation 
England

% 
interest held 
50

Assets 
86
35
121

Assets 
63
30
93

Liabilities 
(86) 
(25) 
(111) 

Revenues 
149 
42 
191 

Liabilities 
(63) 
(21) 
(84) 

Revenues 
131 
56 
187 

Profit 
16 
3 
19 

Profit 
15 
4 
19 

The interest held in associates is equivalent to voting rights. 

 
 
 
 
 
106  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

13. Deferred income tax 

All figures in £ millions 
Deferred income tax assets 
Deferred income tax assets to be recovered after more than 12 months 
Deferred income tax assets to be recovered within 12 months 

Deferred income tax liabilities 
Deferred income tax liabilities to be settled after more than 12 months 
Deferred income tax liabilities to be settled within 12 months 

Net deferred income tax 

2008 

2007 

341 
31 
372 

(447) 
– 
(447) 
(75) 

262 
66 
328 

(287) 
– 
(287) 
41 

Deferred income tax assets to be recovered within 12 months relate to the utilisation of losses in the US.  

Deferred income tax assets and liabilities may be offset when there is a legally enforceable right to offset current tax 
assets against current income tax liabilities and when the deferred income taxes relate to the same fiscal authority. 
The Group has unrecognised deferred income tax assets at 31 December 2008 in respect of UK losses of £28m 
(2007: £34m). None of these unrecognised deferred income tax assets have expiry dates associated with them. 

The recognition of the deferred income tax assets is supported by management’s forecasts of the future profitability 
of the relevant business units.  

The movement on the net deferred income tax account is as follows: 

All figures in £ millions 
At beginning of year 
Exchange differences 
Income statement charge 
Acquisition through business combination 
Disposal through business disposal 
Tax (charge)/benefit to equity  
At end of year 

Notes 

7 

30 

32 

2008 
41 
(12) 
(93) 
(4) 
– 
(7) 
(75) 

2007 
172 
(4) 
(87) 
(45) 
2 
3 
41 

 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

107 

13. Deferred income tax continued 

The movement in deferred income tax assets and liabilities during the year is as follows: 

All figures in £ millions 
Deferred income tax assets 
At 1 January 2007 
Exchange differences 
Acquisition through business combination 
Income statement (charge)/benefit 
Tax benefit to equity 
At 31 December 2007 
Exchange differences 
Acquisition through business combination 
Income statement charge 
Tax charge to equity 
At 31 December 2008 

Capital  
losses 

Trading 
losses 

Goodwill and 
intangibles 

Returns 
provisions 

Other 

Total 

76
–
–
(76)
–
–
–
–
–
–
–

129
(5)
10
(47)
–
87
19
2
(35)
–
73

25
–
–
(5)
–
20
6
–
(6)
–
20

66 
(1) 
– 
14 
– 
79 
28 
– 
(1) 
– 
106 

121 
(2) 
1 
19 
3 
142 
40 
– 
(3) 
(6) 
173 

417 
(8) 
11 
(95) 
3 
328 
93 
2 
(45) 
(6) 
372 

Other deferred income tax assets include temporary differences on share-based payments, inventory, retirement 
benefit obligations and other provisions. 

All figures in £ millions 
Deferred income tax liabilities 
At 1 January 2007 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement (charge)/benefit 
Tax benefit to equity 
At 31 December 2007 
Exchange differences 
Acquisition through business combination 
Income statement charge 
Tax charge to equity 
At 31 December 2008 

Goodwill and 
intangibles 

Other  

Total 

(149) 
3 
(56) 
– 
(12) 
– 
(214) 
(73) 
(5) 
(26) 
– 
(318) 

(96) 
1 
– 
2 
20 
– 
(73) 
(32) 
(1) 
(22) 
(1) 
(129) 

(245) 
4 
(56) 
2 
8 
– 
(287) 
(105) 
(6) 
(48) 
(1) 
(447) 

Other deferred income tax liabilities include temporary differences in respect of depreciation and royalty advances. 

 
 
 
 
 
 
 
 
 
 
108  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

14. Classification of financial instruments  

The accounting classification of each class of the Group’s financial assets and financial liabilities, together with their 
fair values, is as follows: 

All figures in £ millions 

Notes 

Available 
for sale 

Derivatives 
deemed held 
for trading 

Derivatives 
in hedging 
relationships 

Loans and 
receivables 

Other 
liabilities 

Total carrying 
value 

Total market 
value 

Fair value 

Amortised cost 

2008 

Investments in 
unlisted securities 
Cash and cash 
equivalents 
Marketable securities 
Derivative financial 
instruments 
Trade receivables 
Total financial assets 
Derivative financial 
instruments 
Trade payables 
Bank loans and 
overdrafts 
Borrowings due  
within one year 
Borrowings due after 
more than one year 
Total financial 
liabilities 

15 

17 

16 

22 

16 

24 

18 

18 

18 

63

–
54

–
–
117

–
–

–

–

–

–

–

–
–

23
–
23

(20)
–

–

–

–

(20)

–

–
–

161
–
161

–
–

–

–

–

–

–

685
–

–
1,030
1,715

–
–

–

–

–

–

–

–

–
–
–

63 

685 
54 

184 
1,030 
2,016 

63 

685 
54 

184 
1,030 
2,016 

–
(450)

(20) 
(450) 

(20) 
(450) 

(228)

(228) 

(228) 

(248)

(248) 

(247) 

(1,887)

(1,887) 

(1,620) 

(2,813)

(2,833) 

(2,565) 

 
 
 
 
 
Section 6 Financial statements 

109 

14. Classification of financial instruments continued  

All figures in £ millions 

Notes 

Available 
for sale 

Derivatives 
deemed held 
for trading 

Derivatives 
in hedging 
relationships 

Loans and 
receivables 

Other  
liabilities 

Total carrying 
value 

Total market 
value 

Fair value 

Amortised cost 

2007 

Investments in 
unlisted securities 
Cash and cash 
equivalents 
Marketable securities 
Derivative financial 
instruments 
Trade receivables 
Total financial assets 
Derivative financial 
instruments 
Trade payables 
Bank loans and 
overdrafts 
Borrowings due  
within one year 
Borrowings due after 
more than one year 
Total financial 
liabilities 

15 

17 

16 

22 

16 

24 

18 

18 

18 

52

–
40

– 
– 
92

– 
– 

– 

– 

– 

– 

– 

– 
– 

16
– 
16

(8)
– 

– 

– 

– 

– 

– 
– 

35
– 
35

(8)
– 

– 

– 

– 

(8)

(8)

– 

560 
– 

– 
750
1,310

– 
– 

– 

– 

– 

– 

–  

–  
–  

–  
–  
–  

52 

560 
40 

51 
750 
1,453 

52 

560 
40 

51 
750 
1,453 

–  
(342) 

(16) 
(342) 

(16) 
(342) 

(444) 

(444) 

(444) 

(115) 

(115) 

(112) 

(1,049) 

(1,049) 

(1,046) 

(1,950) 

(1,966) 

(1,960) 

Certain of the Group’s derivative financial instruments are deemed to be held for trading either as they do not meet 
the hedge accounting criteria specified in IAS 39 or the Group has chosen not to seek hedge accounting for these 
instruments. None of these derivatives are held for speculative trading purposes. Transactions in derivative financial 
instruments are only undertaken to manage risks arising from underlying business activity, in accordance with the 
Group’s treasury policy as described in note 19. 

The Group designates certain qualifying derivative financial instruments as hedges of the fair value of its bonds  
(fair value hedges). Changes in the fair value of these derivative financial instruments are recorded in the income 
statement, together with any change in the fair value of the hedged liability attributable to the hedged risk. 

The Group also designates certain of its borrowings and derivative financial instruments as hedges of its 
investments in foreign operations (net investment hedges). Movements in the fair value of these financial 
instruments (to the extent they are effective) are recognised in equity. 

None of the Group’s financial assets or liabilities are designated at fair value through the income statement  
upon initial recognition. 

More detail on the Group’s accounting for financial instruments is included in the Group’s accounting policies.  
The Group’s approach to managing risks in relation to financial instruments is included in note 19: Financial 
instruments and risk management. 

 
 
 
 
 
 
110  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

15. Other financial assets 

All figures in £ millions 
At beginning of year 
Exchange differences 
Acquisition of investments 
Disposal of investments 
Equity interest received on sale of Government Solutions 
At end of year 

Other financial assets comprise non-current unlisted securities. 

16. Derivative financial instruments 

2008 
52 
18 
1 
(8) 
– 
63 

2007 
17 
– 
– 
– 
35 
52 

The Group’s approach to the management of financial risks is set out in note 19. The Group’s outstanding derivative 
financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives –  
in a fair value hedge relationship 
Interest rate derivatives –  
not in a hedge relationship 
Cross currency rate derivatives –  
in a net investment hedge relationship 
Cross currency rate derivatives –  
not in a hedge relationship 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later  
than five years 
Later than five years 
Total 

Gross notional 
amounts 

Assets 

Liabilities 

Gross notional 
amounts 

Assets 

Liabilities 

2008 

2007 

1,232

1,033

–

–
2,265

487

859
919
2,265

161

23

–

–
184

3

47
134
184

–

(20)

–

–
(20)

(5)

(15)
–
(20)

522

796

100

50
1,468

320

796
352
1,468

18 

7 

17 

9 
51 

28 

13 
10 
51 

(8) 

(8) 

– 

– 
(16) 

– 

(8) 
(8) 
(16) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined  
by using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models. 

At the end of 2008, the currency split of the mark-to-market values of rate derivatives, including the exchange of 
principal on cross currency rate derivatives, was US dollar £161m and sterling £3m (2007: US dollar £(119)m and 
sterling £154m).  

The fixed interest rates on outstanding rate derivative contracts at the end of 2008 range from 4.45% to 7.0%  
(2007: 4.45% to 7.00%) and the floating rates are based on LIBOR in US dollar and sterling. 

The Group’s portfolio of rate derivatives is diversified by maturity, counterparty and type. Natural offsets between 
transactions within the portfolio and the designation of certain derivatives as hedges significantly reduce the risk  
of income statement volatility. The sensitivity of the portfolio to changes in market rates is set out in note 19. 

 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

111 

16. Derivative financial instruments continued 

Counterparty exposure from all derivatives is managed, together with that from deposits and bank account balances, 
within credit limits that reflect published credit ratings and by reference to other market measures (e.g. market prices 
for credit default swaps) to ensure that there is no significant risk to any one counterparty. No single derivative 
transaction had a market value (positive or negative) at the balance sheet date that exceeded 3% of the Group’s 
consolidated total equity. 

In accordance with IAS 39 ‘Financial Instruments: Recognition and Measurement’, the Group has reviewed all of its 
material contracts for embedded derivatives that are required to be separately accounted for if they do not meet 
certain requirements, and has concluded that there are no material embedded derivatives. 

17. Cash and cash equivalents (excluding overdrafts) 

All figures in £ millions 
Cash at bank and in hand 
Short-term bank deposits 

2008 
528 
157 
685 

2007 
439 
121 
560 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.  

At the end of 2008 the currency split of cash and cash equivalents was US dollars 36% (2007: 37%), sterling 22% 
(2007: 29%), euros 20% (2007: 16%) and other 22% (2007: 18%). 

Cash and cash equivalents have fair values that approximate to their carrying amounts due to their  
short-term nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 
Cash and cash equivalents 
Bank overdrafts  

2008 
685 
(96) 
589 

2007 
560 
(68) 
492 

 
 
 
 
 
 
 
112  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

18. Financial liabilities – Borrowings 

The Group’s current and non-current borrowings are as follows: 

All figures in £ millions 
Non-current  
Bank loans and overdrafts 
4.7% US Dollar Bonds 2009 (nominal amount $350m) 
7% Global Dollar Bonds 2011 (nominal amount $500m) 
5.5% Global Dollar Bonds 2013 (nominal amount $350m) 
5.7% US Dollar Bonds 2014 (nominal amount $400m) 
7% Sterling Bonds 2014 (nominal amount £250m) 
6.25% Global Dollar Bonds 2018 (nominal amount $550m) 
4.625% US Dollar notes 2018 (nominal amount $300m) 
Finance lease liabilities 

Current  
Due within one year or on demand: 
Bank loans and overdrafts 
10.5% Sterling Bonds 2008 (nominal amount £100m) 
4.7% US Dollar Bonds 2009 (nominal amount $350m) 
Loan notes 
Finance lease liabilities 

Total borrowings 

2008 

2007 

132 
– 
368 
258 
322 
254 
445 
237 
3 
2,019 

96 
– 
244 
– 
4 
344 
2,363 

– 
176 
264 
– 
211 
251 
– 
143 
4 
1,049 

444 
105 
– 
8 
2 
559 
1,608 

Included in the non-current borrowings above is £12m of accrued interest (2007: £6m). Included in the current 
borrowings above is £1m of accrued interest (2007: £7m). 

The maturity of the Group’s non-current borrowing is as follows: 

All figures in £ millions 
Between one and two years 
Between two and five years 
Over five years 

2008 
2 
759 
1,258 
2,019 

2007 
178 
266 
605 
1,049 

 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

113 

18. Financial liabilities – Borrowings continued 

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
Loan notes 
10.5% Sterling Bonds 2008 
4.7% US Dollar Bonds 2009 
7% Global Dollar Bonds 2011 
5.5% Global Dollar Bonds 2013 
5.7% US Dollar Bonds 2014 
7% Sterling Bonds 2014 
6.25% Global Dollar Bonds 2018 
4.625% US Dollar notes 2018 
Finance lease liabilities 

Effective 
interest rate 

n/a
n/a
10.53%
4.86%
7.16%
5.76%
5.88%
7.20%
6.46%
4.69%
n/a

2008 

2007 

Carrying 
value 
228
–
–
244
368
258
322
254
445
237
7
2,363

Market value 
228 
– 
– 
243 
349 
227 
262 
258 
352 
169 
7 
2,095 

Carrying  
value 
444 
8 
105 
176 
264 
– 
211 
251 
– 
143 
6 
1,608 

Market value 
444 
8 
102 
176 
267 
– 
203 
261 
– 
135 
6 
1,602 

The market values are based on clean market prices at the year end or, where these are not available, on the  
quoted market prices of comparable debt issued by other companies. The effective interest rates above relate to  
the underlying debt instruments.  

The carrying amounts of the Group’s borrowings are denominated in the following currencies: 

All figures in £ millions 
US dollar 
Sterling 
Euro 

2008 
2,081 
277 
5 
2,363 

2007 
1,251 
357 
– 
1,608 

The Group has the following undrawn capacity on its committed borrowing facilities as at 31 December: 

All figures in £ millions 
Floating rate 
– expiring within one year 
– expiring beyond one year 

2008 

2007 

– 
1,085 
1,085 

– 
1,007 
1,007 

In addition to the above facilities, there are a number of short-term facilities that are utilised in the normal course  
of business. 

All of the Group’s borrowings are unsecured. In respect of finance lease obligations, the rights to the leased asset 
revert to the lessor in the event of default. 

 
 
 
 
 
 
 
 
 
114  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

18. Financial liabilities – Borrowings continued 

The maturity of the Group’s finance lease obligations is as follows: 

All figures in £ millions 
Finance lease liabilities – minimum lease payments 
Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 
Future finance charges on finance leases 
Present value of finance lease liabilities 

The present value of finance lease liabilities is as follows: 

All figures in £ millions 
Not later than one year 
Later than one year and not later than five years 
Later than five years 

2008 

2007 

4 
2 
1 
– 
– 
– 
– 
7 

2008 
4 
3 
– 
7 

2 
2 
1 
1 
– 
– 
– 
6 

2007 
2 
4 
– 
6 

The carrying amounts of the Group’s lease obligations approximate their fair value. 

19. Financial risk management 

The Group’s approach to the management of financial risks together with sensitivity analyses is set out below. 

Treasury policy 
The Group holds financial instruments for two principal purposes: to finance its operations and to manage the 
interest rate and currency risks arising from its operations and its sources of finance. The Group finances its 
operations by a mixture of cash flows from operations, short-term borrowings from banks and commercial paper 
markets, and longer term loans from banks and capital markets. The Group borrows principally in US dollars and 
sterling, at both floating and fixed rates of interest, using derivative financial instruments (‘derivatives’), where 
appropriate, to generate the desired effective currency profile and interest rate basis. The derivatives used for  
this purpose are principally rate swaps, rate caps and collars, currency rate swaps and forward foreign exchange 
contracts. The main risks arising from the Group’s financial instruments are interest rate risk, liquidity and 
refinancing risk, counterparty risk and foreign currency risk. These risks are managed by the chief financial officer 
under policies approved by the board, which are summarised below. All the treasury policies remained unchanged 
throughout 2008, with the exception of a change to the foreign exchange hedging policy made with effect from 
October 2008, which is explained later in this note. Some minor updates will also be made to treasury policies for 
2009, largely to reflect current financial market conditions. 

The audit committee and a group of external treasury advisers receives reports on the Group’s treasury activities, 
policies and procedures. The treasury department is not a profit centre and its activities are subject to regular 
internal audit. 

 
 
 
 
Section 6 Financial statements 

115 

19. Financial risk management continued 

Interest rate risk management 
The Group’s exposure to interest rate fluctuations on its borrowings is managed by borrowing on a fixed rate basis 
and by entering into rate swaps, rate caps and forward rate agreements. The Group’s policy objective has continued 
to be to set a target proportion of its forecast borrowings (taken at the year end, with cash netted against floating rate 
debt and before certain adjustments for IAS 39) to be hedged (i.e. fixed or capped at the year end) over the next four 
years, subject to a maximum of 65% and a minimum that starts at 40% and falls by 10% at each year end. At the end 
of 2008 the hedging ratio, on the above basis, was approximately 49%. A simultaneous 1% change on 1 January in 
the Group’s variable interest rates in US dollar and sterling, taking into account forecast seasonal debt, would have  
a £10m effect on profit before tax. 

Use of interest rate derivatives 
The policy described in the section above creates a group of derivatives, under which the Group is a payer of  
fixed rates and a receiver of floating rates. The Group also aims to avoid undue exposure to a single interest rate 
setting. Reflecting this objective, the Group has swapped its fixed rate bond issues to floating rate at their launch.  
This creates a second group of derivatives, under which the Group is a receiver of fixed rates and a payer of floating 
rates. The Group’s accounting objective in its use of interest rate derivatives is to minimise the impact on the  
income statement of changes in the mark-to-market value of its derivative portfolio as a whole. It uses duration 
calculations to estimate the sensitivity of the derivatives to movements in market rates. The Group also identifies 
which derivatives are eligible for fair value hedge accounting (which reduces sharply the income statement  
impact of changes in the market value of a derivative). The Group then balances the total portfolio between  
hedge-accounted and pooled segments, so that the expected movement on the pooled segment is minimal. 

Liquidity and refinancing risk management 
The Group’s objective is to secure continuity of funding at a reasonable cost. To do this it seeks to arrange  
committed funding for a variety of maturities from a diversity of sources. The Group’s policy objective has been that 
the weighted average maturity of its core gross borrowings (treating short-term advances as having the final maturity  
of the facilities available to refinance them) should be between three and ten years. At the end of 2008 the average 
maturity of gross borrowings was 5.0 years of which bonds represented 90% of these borrowings (up from 4.6 years 
and up from 72% respectively at the beginning of the year). 

The Group believes that ready access to different funding markets also helps to reduce its liquidity risk, and that 
published credit ratings and published financial policies improve such access. All of the Group’s credit ratings 
remained unchanged during the year. The long-term ratings are Baa1 from Moody’s and BBB+ from Standard & 
Poor’s, and the short-term ratings are P2 and A2 respectively. The Group’s policy is to strive to maintain a rating  
of Baa1/BBB+ over the long term. The Group will also continue to use internally a range of ratios to monitor and 
manage its finances. These include interest cover, net debt to operating profit and cash flow to debt measures.  
The Group also maintains undrawn committed borrowing facilities. At the end of 2008 the committed facilities 
amounted to £1,217m and their weighted average maturity was 3.4 years. 

 
 
 
 
116  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Analysis of Group debt, including the impact of derivatives 
The following tables analyse the Group’s sources of funding and the impact of derivatives on the Group’s  
debt instruments. 

The Group’s net debt position is set out below: 

All figures in £ millions 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Bank loans, overdrafts and loan notes 
Bonds 
Finance lease liabilities 
Net debt 

2008 
685 
54 
164 
(228) 
(2,128) 
(7) 
(1,460) 

The split of net debt between fixed and floating rate, stated after the impact of rate derivatives, is as follows: 

All figures in £ millions 
Fixed rate 
Floating rate 
Total 

2008 
781  
679  
1,460  

Gross borrowings, after the impact of cross-currency rate derivatives, analysed by currency are as follows: 

2007 
560 
40 
35 
(452) 
(1,150) 
(6) 
(973) 

2007 
567  
406  
973  

All figures in £ millions 
US dollar 
Sterling 
Euro 
Total 

2008 
2,081  
277  
5 
2,363  

2007 
1,401  
207  
–  
1,608  

As at 31 December 2008 there were no outstanding cross-currency rate derivatives. 

As at 31 December 2008 the exposure of the borrowings of the Group to interest rate changes when the borrowings 
re-price is as follows: 

All figures in £ millions 
Re-pricing profile of borrowings 
Effect of rate derivatives 
Total 

Less than 
one year 
476
1,173
1,649

One to 
five years 
629
(254)
375

More than  
five years 
1,258 
(919) 
339 

Total 
2,363 
– 
2,363 

 
 
 
 
Section 6 Financial statements 

117 

19. Financial risk management continued 

The maturity of contracted cash flows on the Group’s borrowings and all of its derivative financial instruments are  
as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Revolving credit facilities and commercial paper 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

All figures in £ millions 
Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Revolving credit facilities and commercial paper 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

USD 
311
884
954
2,149

141
2,237
(392)
163
2,149

USD 
153
966
420
1,539

429
1,017
(268)
361
1,539

GBP 
17 
65 
266 
348 

– 
355 
(21) 
14 
348 

GBP 
(30) 
70 
285 
325 

– 
483 
(160) 
2 
325 

2008 

Total 
328 
949 
1,220 
2,497 

141 
2,592 
(413) 
177 
2,497 

2007 

Total 
123 
1,036 
705 
1,864 

429 
1,500 
(428) 
363 
1,864 

EUR 
– 
– 
– 
– 

– 
– 
– 
– 
– 

EUR 
– 
– 
– 
– 

– 
– 
– 
– 
– 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the company net settles these amounts wherever possible. 

Amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity date of 
the relevant facility, with interest calculated as payable in each calendar year up to and including the date of maturity 
of the facility. 

Financial counterparty risk management 
Counterparty credit limits, which take published credit rating and other factors into account, are set to cover our  
total aggregate exposure to a single financial institution. The limits applicable to published credit ratings bands are 
approved by the chief financial officer within guidelines approved by the board. Exposures and limits applicable  
to each financial institution are reviewed on a regular basis.  

 
 
 
 
 
 
 
 
 
 
 
 
118  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Foreign currency risk management 
Although the Group is based in the UK, it has its most significant investment in overseas operations. The most 
significant currency for the Group is the US dollar. The Group’s policy on routine transactional conversions between 
currencies (for example, the collection of receivables, and the settlement of payables or interest) remains that these 
should be transacted at the relevant spot exchange rate. The majority of the Group’s operations are domestic within 
their country of operation. No unremitted profits are hedged with foreign exchange contracts, as the company judges 
it inappropriate to hedge non-cash flow translational exposure with cash flow instruments. However, the Group does 
seek to create a natural hedge of this exposure through its policy of aligning approximately the currency composition 
of its core net borrowings with its forecast operating profit before depreciation and amortisation. This policy aims to 
dampen the impact of changes in foreign exchange rates on consolidated interest cover and earnings. The policy 
above applies only to currencies that account for more than 15% of Group operating profit before depreciation and 
amortisation, which currently are only the US dollar and sterling. However, the Group still borrows small amounts  
in other currencies, typically for seasonal working capital needs. In addition, our policy does not require existing 
currency debt to be terminated to match declines in that currency’s share of Group operating profit before 
depreciation and amortisation. Following the board’s approval of a policy change in October 2008, currencies that 
account for less than 15% of Group operating profit before depreciation and amortisation may now be included  
in the above hedging process at the request of the chief financial officer. At the balance sheet date, no hedging 
transactions had been undertaken under that authority. 

Included within year end net debt, the net borrowings/(cash) in the two principal currencies above (taking into 
account the effect of cross currency swaps) were: US dollar £1,777m and sterling £127m. 

Use of currency debt and currency derivatives 
The Group uses both currency denominated debt and derivative instruments to implement the above policy.  
Its intention is that gains/losses on the derivatives and debt offset the losses/gains on the foreign currency  
assets and income. Each quarter the value of hedging instruments is monitored against the assets in the relevant 
currency and, where practical, a decision is made whether to treat the debt or derivative as a net investment hedge 
(permitting foreign exchange movements on it to be taken to reserves) for the purposes of IAS 39. 

 
Section 6 Financial statements 

119 

19. Financial risk management continued 

Financial instruments – sensitivity analysis 
As at 31 December 2008 the sensitivity of the Group’s financial instruments to fluctuations in interest rates and 
exchange rates is as follows: 

All figures in £ millions 
Investments in unlisted securities 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Bonds 
Other borrowings 
Other net financial assets 
Total financial instruments 

Carrying value 
63
685
54
164
(2,128)
(235)
580
(817)

Impact of 1% 
increase in 
interest rates 
–
–
–
(80)
77
–
–
(3)

Impact of 1% 
decrease in 
interest rates 
– 
– 
– 
88 
(84) 
– 
– 
4 

Impact of 10% 
strengthening in 
sterling 
(2) 
(41) 
(5) 
(15) 
155 
19 
(46) 
65 

Impact of 10% 
weakening in 
sterling 
3 
50 
6 
18 
(189) 
(24) 
57 
(79) 

The table shows the sensitivities of the fair values of each class of financial instruments to an isolated change in 
either interest rates or foreign exchange rates. The class ‘Other net financial assets’ comprises trade assets less 
trade liabilities. 

The sensitivities of derivative instruments are calculated using established estimation techniques such as 
discounted cash flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative 
interest rates, these points on the yield curve were adjusted to 0%. A large proportion of the movements shown 
above would impact equity rather than the income statement, depending on the location and functional currency  
of the entity in which they arise and the availability of net investment hedge treatment. The changes in valuations  
are estimates of the impact of changes in market variables and are not a prediction of future events or anticipated 
gains or losses. 

 
 
 
 
120  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

20. Intangible assets – Pre-publication 

All figures in £ millions 
Cost  
At beginning of year 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Transfer from software 
Transfer to non-current assets held for sale 
At end of year 
Amortisation  
At beginning of year 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Transfer from software 
Transfer to non-current assets held for sale 
At end of year 
Carrying amounts  
At end of year 

2008 

2007 

1,264 
494 
297 
(345) 
78 
12 
– 
1,800 

(814) 
(337) 
(244) 
345 
(51) 
(4) 
– 
(1,105) 

1,152 
(7) 
230 
(125) 
19 
– 
(5) 
1,264 

(750) 
1 
(192) 
125 
(1) 
– 
3 
(814) 

695 

450 

Included in the above are pre-publication assets amounting to £462m (2007: £292m) which will be realised in more 
than 12 months. 

Amortisation is included in the income statement in cost of goods sold. There was no amortisation relating to 
discontinued operations in 2008 and 2007. 

 
 
 
 
 
 
 
Section 6 Financial statements 

121 

21. Inventories 

All figures in £ millions 
Raw materials 
Work in progress 
Finished goods 

2008 
31 
29 
441 
501 

2007 
24 
30 
314 
368 

The cost of inventories relating to continuing operations recognised as an expense and included in the income 
statement in cost of goods sold amounted to £832m (2007: £732m). In 2008 £56m (2007: £47m) of inventory 
provisions was charged in the income statement. None of the inventory is pledged as security.  

22. Trade and other receivables 

All figures in £ millions 
Current  
Trade receivables 
Royalty advances 
Prepayments and accrued income 
Other receivables 
Receivables from related parties 

Non-current  
Royalty advances 
Prepayments and accrued income 
Other receivables 

2008 

2007 

1,030 
111 
62 
135 
4 
1,342 

102 
3 
47 
152 

750 
84 
48 
59 
5 
946 

68 
4 
57 
129 

Trade receivables are stated at fair value, net of provisions for bad and doubtful debts and anticipated future sales 
returns. The movements on the provision for bad and doubtful debts are as follows: 

All figures in £ millions 
At beginning of year 
Exchange differences 
Income statement movements 
Utilised 
Acquisition through business combination 
Disposal through business disposal 
At end of year 

2008 
(52) 
(18) 
(27) 
27 
(2) 
– 
(72) 

2007 
(46) 
(1) 
(19) 
15 
(3) 
2 
 (52) 

Concentrations of credit risk with respect to trade receivables are limited due to the Group’s large number of 
customers, who are internationally dispersed.  

 
 
 
 
 
 
 
 
 
 
122  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

22. Trade and other receivables continued 

The ageing of the Group’s trade receivables is as follows: 

All figures in £ millions 
Within due date 
Up to three months past due date 
Three to six months past due date 
Six to nine months past due date 
Nine to 12 months past due date 
More than 12 months past due date 
Total trade receivables 
Less: provision for bad and doubtful debts 
Less: provision for sales returns 
Transfer to non-current assets held for sale 
Net trade receivables 

2008 
1,110 
248 
60 
21 
15 
20 
1,474 
(72) 
(372) 
– 
1,030 

2007 
819 
171 
51 
12 
19 
19 
1,091 
(52) 
(281) 
(8) 
750 

The Group reviews its bad debt provision at least twice a year following a detailed review of receivable balances  
and historic payment profiles. Management believe all the remaining receivable balances are fully recoverable. 

23. Provisions for other liabilities and charges  

All figures in £ millions 

Deferred 
consideration 

Leases 

Other 

Total 

At 1 January 2008 
Exchange differences 
Charged to income statement 
Released to income statement 
Acquisition through business combination – current year 
Acquisition through business combination – prior year adjustments 
Utilised  
At 31 December 2008  

37
5
2
–
3
(4)
–
43

9
2
–
(1)
–
–
(2)
8

21 
9 
7 
(5) 
16 
7 
(17) 
38 

67 
16 
9 
(6) 
19 
3  
(19) 
89 

 
 
 
 
 
 
 
Section 6 Financial statements 

123 

23. Provisions for other liabilities and charges continued 

All figures in £ millions 
Analysis of provisions 
Non-current 
Current 

2008 

2007 

33 
56 
89 

44 
23 
67 

Deferred consideration primarily relates to the acquisition of Mergermarket in 2006. These amounts are payable  
in 2009.  

Lease commitments relate primarily to onerous lease contracts, acquired through business combinations,  
which have various expiry dates up to 2017. The provision is based on current occupancy estimates. 

24. Trade and other liabilities 

All figures in £ millions 
Trade payables 
Social security and other taxes 
Accruals 
Deferred income 
Interest payable 
Dividends payable to minority interest 
Other liabilities 

Less: non-current portion 
Accruals 
Deferred income 
Interest payable 
Other liabilities 

Current portion 

The carrying value of the Group’s payables approximates its fair value. 

The deferred income balances comprise: 

–  multi-year obligations to deliver workbooks to adoption customers in school businesses; 

–  advance payments in assessment and testing businesses; 

–  subscription income in school, newspaper and market pricing businesses;  

–  advertising income relating to future publishing days in newspaper businesses; and 

–  obligations to deliver digital content in future periods. 

2008 
450 
35 
501 
444 
10 
5 
205 
1,650 

42 
87 
1 
91 
221 
1,429 

2007 
342 
23 
402 
290 
– 
12 
171 
1,240 

30 
58 
– 
102 
190 
1,050 

 
 
 
 
 
 
 
 
 
 
124  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations 

Background  
The Group operates a number of defined benefit and defined contribution retirement plans throughout the world.  
For the defined benefit plans, benefits are based on employees’ length of service and final pensionable pay.  
Defined contribution benefits are based on the amount of contributions paid in respect of an individual member,  
the investment returns earned and the amount of pension this money will buy when a member retires. 

The largest plan is the Pearson Group Pension Plan (‘UK Group plan’) with both defined benefit and defined 
contribution sections. From 1 November 2006, all sections of the UK Group plan were closed to new members  
with the exception of a defined contribution section that was opened in 2003. This section is available to all new 
employees of participating companies. The other major defined benefit plans are based in the US. 

Other defined contribution plans are operated principally overseas with the largest plan being in the US. The specific 
features of these plans vary in accordance with the regulations of the country in which employees are located. 

Pearson also has several post-retirement medical benefit plans (PRMBs), principally in the US. PRMBs are unfunded 
but are accounted for and valued similarly to defined benefit pension plans. 

Assumptions  
The principal assumptions used for the UK Group plan and the US PRMB are shown below. Weighted average 
assumptions have been shown for the other plans, which primarily relate to US pension plans.  

% 
Inflation 
Rate used to discount plan liabilities 
Expected return on assets 
Expected rate of increase in salaries 
Expected rate of increase for pensions in 
payment and deferred pensions 
Initial rate of increase in healthcare rate 
Ultimate rate of increase in healthcare rate 

UK Group 
plan 
2.80
6.40
6.33
4.30
2.30 to 
4.20
–
–

Other 
plans 
2.80
6.25
7.60
4.50

–
–
–

2008   

PRMB   
2.80
6.25
–
–

–
9.00
5.00

UK Group 
plan 
3.30
5.80
6.50
5.00
2.50 to 
4.30
–
–

Other  
plans 
2.93 
6.01 
7.27 
4.36 

– 
– 
– 

2007 

PRMB 
3.00 
6.05 
– 
– 

– 
9.50 
5.00 

The UK discount rate is based on the annualised yield on the iBoxx over 15-year AA-rated corporate bond index, 
adjusted to reflect the duration of our liabilities. The US discount rate is set by reference to a US bond portfolio 
matching model. The expected return on assets is based on market expectations of long-term asset returns for  
the defined portfolio at the end of the year. 

The expected rates of return on categories of plan assets are determined by reference to relevant indices. The overall 
expected rate of return is calculated by weighting the individual rates in accordance with the anticipated balance in 
the plan’s investment portfolio. 

The UK mortality assumptions have been derived by adjusting standard mortality tables (PMFA 92 tables  
projected forward with medium cohort improvement factors). The Group changed its mortality assumptions in  
the UK in 2007 to reflect an assumed increased life expectancy of pensioners by adding a 1% floor to the medium  
cohort projections. 

For the US plans, the assumptions used were based on standard US mortality tables. In 2007 GAM94 was used,  
and in 2008 this was updated to RP2000 to reflect the mortality assumption now more prevalent in the US. 

 
 
 
 
 
 
Section 6 Financial statements 

125 

25. Retirement benefit and other post-retirement obligations continued 

Using the above tables, the remaining average life expectancy in years of a pensioner retiring at age 65 on the 
balance sheet date for the UK and US Group plans is as follows: 

Male 
Female 

2008 
21.5
21.8

UK   

2007   
21.3  
21.6  

2008 
17.6 
20.2 

US 

2007 
17.9 
21.3 

The remaining average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet 
date, for the UK and US Group plans is as follows: 

Male 
Female 

Financial statement information  
The amounts recognised in the income statement are as follows: 

2008 
23.3
23.8

UK   

2007   
23.1  
23.6  

2008 
17.6 
20.2 

All figures in £ millions 
Current service cost 
Past service cost 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance (income)/expense 
Net income statement charge 

UK Group  
plan 
33
–
33
(104)
93
(11)
22

Defined 
benefit 
other 
3
1
4
(7)
7
–
4

Sub-total 
36
1
37
(111)
100
(11)
26

Defined 
contribution 
41 
– 
41 
– 
– 
– 
41 

PRMB 
1 
5 
6 
– 
3 
3 
9 

US 

2007 
17.9 
21.3 

2008 

Total 
78 
6 
84 
(111) 
103 
(8) 
76 

Actual (loss)/return on plan assets 

(130)

(27)

(157)

– 

– 

(157) 

All figures in £ millions 
Current service cost 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance (income)/expense 
Net income statement charge 

UK Group  
plan 
29
29
(96)
84
(12)
17

Defined 
benefit 
other 
2
2
(7)
7
–
2

Sub-total 
31
31
(103)
91
(12)
19

Defined 
contribution 
39 
39 
– 
– 
– 
39 

PRMB 
1 
1 
– 
2 
2 
3 

2007 

Total 
71 
71 
(103) 
93 
(10) 
61 

Actual (loss)/return on plan assets 

128

4

132

– 

– 

132 

The total operating charge is included in administrative and other expenses. The UK Group plan current service cost 
includes £14m (2007: £10m) relating to defined contribution sections. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
126  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued 

The amounts recognised in the balance sheet are as follows: 

UK Group 
plan 
1,478

(1,429)
49

Other 
funded 
plans 
100

(149)
(49)

Other 
unfunded 
plans 
–

2008   

Total   
1,578

UK Group 
plan 
1,744

Other 
 funded  
plans 
109 

Other  
unfunded  
plans 
– 

2007 

Total 
1,853 

(16)
(16)

(1,594)
(16)

(1,682)
62

(117) 
(8) 

(12) 
(12) 

(1,811) 
42 

All figures in £ millions 
Fair value of plan assets 
Present value of defined  
benefit obligation 
Net pension (liability)/asset 
Other post-retirement  
medical benefit obligation 
Other pension accruals 
Net retirement benefit obligations 
Analysed as: 
Retirement benefit assets 
Retirement benefit obligations 

(68)
(34)
(118)

49
(167)

The following (losses)/gains have been recognised in the statement of recognised income and expense: 

All figures in £ millions 
Amounts recognised for defined benefit plans 
Amounts recognised for post-retirement medical benefit plans 
Total recognised in year 
Cumulative amounts recognised 

The fair value of plan assets comprises the following: 

% 
Equities 
Bonds 
Properties 
Other 

UK Group 
plan 
28.0
40.8
7.4
17.5

Other 
funded 
plans 
3.1
2.2
0.1
0.9

2008   

Total   
31.1
43.0
7.5
18.4

UK Group 
plan 
34.3
34.9
7.7
17.2

2008 
(74) 
3 
(71) 
53 

Other  
funded  
plans 
3.4 
2.0 
– 
0.5 

The plan assets do not include any of the Group’s own financial instruments, or any property occupied by the Group. 

(47) 
(28) 
(33) 

62 
(95) 

2007 
79 
1 
80 
124 

2007 

Total 
37.7 
36.9 
7.7 
17.7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

127 

25. Retirement benefit and other post-retirement obligations continued 

Changes in the values of plan assets and liabilities of the retirement benefit plans are as follows: 

All figures in £ millions 
Fair value of plan assets 
Opening fair value of plan assets 
Exchange differences 
Expected return on plan assets 
Actuarial gains and (losses) 
Contributions by employer 
Contributions by employee 
Benefits paid 
Other movements 
Closing fair value of plan assets 
Present value of defined benefit obligation 
Opening defined benefit obligation 
Exchange differences 
Current service cost 
Past service cost 
Interest cost 
Actuarial gains and (losses) 
Contributions by employee 
Benefits paid 
Other movements 
Closing defined benefit obligation 

UK Group 
plan 

1,744
–
104
(234)
54
9
(72)
(127)
1,478

(1,682)
–
(33)
–
(93)
189
(9)
72
127
(1,429)

Other 
plans 

109
23
7
(34)
3
–
(8)
–
100

(129)
(38)
(3)
(1)
(7)
5
–
8
–
(165)

2008   

Total   

1,853
23
111
(268)
57
9
(80)
(127)
1,578

(1,811)
(38)
(36)
(1)
(100)
194
(9)
80
127
(1,594)

UK Group  
plan 

1,528 
– 
96 
32 
152 
8 
(72) 
– 
1,744 

(1,683) 
– 
(29) 
– 
(84) 
50 
(8) 
72 
– 
(1,682) 

Other  
plans 

105 
1 
7 
(3) 
5 
– 
(6) 
– 
109 

(127) 
1 
(2) 
– 
(7) 
– 
– 
6 
– 
(129) 

2007 

Total 

1,633 
1 
103 
29 
157 
8 
(78) 
– 
1,853 

(1,810) 
1 
(31) 
– 
(91) 
50 
(8) 
78 
– 
(1,811) 

During 2008 changes made to the administration of the plan assets has enabled assets relating to the defined 
contribution sections of the UK Group plan to be identified separately from those of the defined benefit section, for 
accounting purposes. Defined contribution assets will no longer be disclosed as part of the UK Group plan assets. 
The other movements in both the change in value of plan assets and liabilities over the year represent the separation 
out of these defined contribution assets. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
128  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued 

Changes in the value of the US PRMB are as follows: 

All figures in £ millions 
Opening defined benefit obligation 
Exchange differences 
Current service cost 
Past service cost 
Interest cost 
Actuarial gains and (losses) 
Benefits paid 
Closing defined benefit obligation 

2008 
(47) 
(19) 
(1) 
(5) 
(3) 
3 
4 
(68) 

2007 
(48) 
– 
(1) 
– 
(2) 
1 
3 
(47) 

The history of the defined benefit plans is as follows: 

All figures in £ millions 
Fair value of plan assets 
Present value of defined benefit obligation 
Net pension asset/(liability) 
Experience adjustments on plan assets 
Experience adjustments on plan liabilities 

2008 
1,578
(1,594)
(16)
(268)
194

2007 
1,853
(1,811)
42
29
50

2006 
1,633
(1,810)
(177)
74
28

2005 
1,500 
(1,803) 
(303) 
140 
(119) 

2004 
1,280 
(1,615) 
(335) 
67 
(127) 

Funding 
The UK Group plan is self-administered with the plan’s assets being held independently of the Group. The trustees  
of the plan are required to act in the best interest of the plan’s beneficiaries. The most recently completed triennial 
actuarial valuation for funding purposes was completed as at 1 January 2006 and revealed a funding shortfall.  
The Group has agreed that the funding shortfall will be eliminated by 31 December 2014. In 2008 the Group 
contributed £21m (2007: £121m including a special contribution of £100m) and has agreed to contribute £21.9m  
per annum thereafter in excess of an estimated £30m of regular contributions. 

The Group expects to contribute $92m in 2009 and $86m in 2010 to its US pension plans. 

 
Section 6 Financial statements 

129 

25. Retirement benefit and other post-retirement obligations continued 

Sensitivities  
The net retirement benefit obligations are calculated using a number of assumptions, the most significant being  
the discount rate used to calculate the defined benefit obligation. The effect of a one percentage point increase  
and decrease in the discount rate on the defined benefit obligation and the total pension expense is as follows: 

All figures in £ millions 
Effect on: 
(Decrease)/increase in defined benefit obligation – UK Group plan 
(Decrease)/increase of aggregate of service cost and interest cost – UK Group plan 
(Decrease)/increase in defined benefit obligation – US plan 

2008 

1% increase 

1% decrease 

(180.1) 
(2.2) 
(12.2) 

209.6 
1.1 
14.5 

The effect of a one percentage point increase and decrease in the assumed medical cost trend rates is as follows: 

All figures in £ millions 
Effect on: 
Increase/(decrease) in post-retirement medical benefit obligation 
Increase/(decrease) of aggregate of service cost and interest cost 

2008 

1% increase 

1% decrease 

3.3 
0.2 

(2.9) 
(0.1) 

 
 
 
 
 
 
 
 
 
 
 
 
 
130  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

26. Share-based payments 

The Group recognised the following charges in the income statement in respect of its equity-settled share-based 
payment plans: 

All figures in £ millions 
Pearson plans 
Interactive Data plans 
Total share-based payment costs 

2008 
25 
8 
33 

2007 
23 
7 
30 

The Group operates the following equity-settled employee option and share plans: 
Worldwide Save for Shares Plan – Since 1994, the Group has operated a Save-As-You-Earn plan for UK employees.  
In 1998, the Group introduced a Worldwide Save for Shares Plan. Under these plans, employees can save a portion 
of their monthly salary over periods of three, five or seven years. At the end of this period, the employee has the 
option to purchase ordinary shares with the accumulated funds at a purchase price equal to 80% of the market  
price prevailing at the time of the commencement of the employee’s participation in the plan. Options that are  
not exercised within six months of the end of the savings period lapse unconditionally. 
Employee Stock Purchase Plan – In 2000, the Group established an Employee Stock Purchase Plan which allows  
all employees in the US to save a portion of their monthly salary over six month periods. At the end of the period,  
the employee has the option to purchase ADRs with their accumulated funds at a purchase price equal to 85%  
of the lower of the market price prevailing at the beginning or end of the period. 
Long-Term Incentive Plan – This plan was introduced in 2001 and renewed in 2006 and consists of two parts:  
share options and/or restricted shares.  

Options were granted under this plan in 2001 based on a pre-grant earnings per share growth test and are not 
subject to further performance conditions on exercise. The options became exercisable in tranches and lapse if  
they remain unexercised at the tenth anniversary of the date of grant.  

The vesting of restricted shares is normally dependent on continuing service over a three to five-year period, and  
in the case of senior management upon the satisfaction of corporate performance targets over a three year period. 
These targets may be based on market and/or non-market performance criteria. Restricted shares awarded to  
senior management in July 2007, March 2008 and July 2008, vest dependent on relative shareholder return,  
return on invested capital and earnings per share growth. The award was split equally across all three measures. 
Other restricted shares awarded in 2007 and 2008 vest depending on continuing service over a three-year period. 
Annual Bonus Share Matching Plan – This plan permits executive directors and senior executives around the Group 
to invest up to 50% of any after tax annual bonus in Pearson shares. If these shares are held and the Group meets  
an earnings per share growth target, the company will match them on a gross basis of up to one share for every  
one held. 

In addition to the above, share options remain outstanding under Executive Share Option, Reward and Special  
Share Option Plans. These are legacy plans which were replaced with the introduction of the Long-Term Incentive 
Plan in 2001. 

 
 
Section 6 Financial statements 

131 

26. Share-based payments continued 

The number and weighted average exercise prices of share options granted under the Group’s plans are as follows: 

Outstanding at beginning of year 
Granted during the year 
Exercised during the year 
Forfeited during the year 
Expired during the year 
Outstanding at end of year 
Options exercisable at end of year 

2008   

Weighted 
average  
exercise  
price  
£   
13.15  
5.35  
4.85  
11.56  
6.06  
13.14  
14.97  

2007 

Weighted 
average  
exercise  
price  
£ 
13.36 
6.90 
5.80 
19.63 
7.68 
13.15 
14.63 

Number of  
share  
options  
000s 
18,861 
773 
(1,326) 
(1,434) 
(93) 
16,781 
13,999 

Number of 
share 
options 
000s 
16,781
1,437
(683)
(3,082)
(74)
14,379
11,527

Options were exercised regularly throughout the year. The weighted average share price during the year was £6.44 
(2007: £8.02). Early exercises arising from redundancy, retirement or death are treated as an acceleration of vesting 
and the Group therefore recognises in the income statement the amount that otherwise would have been recognised 
for services received over the remainder of the original vesting period. 

The options outstanding at the end of the year have weighted average remaining contractual lives and exercise 
prices as follows: 

Range of exercise prices  
£ 
0 – 5 
5 – 10 
10 – 15 
15 – 20 
20 – 25 
>25 

2008   

Weighted 
average 
contractual  
life  
Years   
1.23  
2.84  
1.97  
0.84  
1.19  
1.19  
2.05  

2007 

Weighted 
average 
contractual  
life  
Years 
1.56 
3.22 
2.62 
1.85 
2.19 
2.19 
2.62 

Number of  
share  
options 
 000s 
930 
4,909 
7,257 
980 
400 
2,305 
16,781 

Number of 
share 
options
 000s 
453
5,113
5,481
908
350
2,074
14,379

In 2008 and 2007 options were granted under the Worldwide Save for Shares Plan. The weighted average estimated 
fair value for the options granted was calculated using a Black-Scholes option pricing model.  

 
 
 
 
 
 
 
 
 
 
 
 
132  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

26. Share-based payments continued 

The weighted average estimated fair values and the inputs into the Black-Scholes model are as follows: 

Fair value 
Weighted average share price 
Weighted average exercise price 
Expected volatility 
Expected life 
Risk free rate 
Expected dividend yield 
Forfeiture rate 

2008  
Weighted 
average 
£1.67 
£6.96 
£5.35 
21.41% 

2007  
Weighted 
average 
£2.53 
£8.91 
£6.90 
19.72% 
4.1 years  4.0 years 
5.34% 
3.29% 
3.5% 

4.28% 
4.54% 
3.6% 

The expected volatility is based on the historic volatility of the company’s share price over the previous three  
to seven years depending on the vesting term of the options. 

The following shares were granted under restricted share arrangements: 

Annual Bonus Share Matching Plan 
Long-Term Incentive Plan 

2008   

Weighted 
average
fair value 
£   
6.73
5.78

Number of 
shares  
000s 
143 
3,377 

2007 

Weighted 
average 
fair value  
£ 
7.67 
7.12 

Number of 
shares 
000s 
253
4,152

Restricted shares granted under the Annual Bonus Share Matching Plan are valued using the share price at the date 
of grant. Until 31 December 2007, they were discounted by the dividend yield (2007: 3.26%) to take into account any 
dividends foregone. From 2008, shares granted include the entitlement to dividends during the vesting period and 
therefore the share price is not discounted. The fair value of shares granted under the Long-Term Incentive Plan that 
vest unconditionally is determined using the share price at the date of grant. Participants of the Long-Term Incentive 
Plan are entitled to dividends during the vesting period. The number of shares to vest has been adjusted, based on 
historical experience, to account for any potential forfeitures.  

Restricted shares with a market performance condition were valued by an independent actuary using a Monte Carlo 
model. Restricted shares with a non-market performance condition were fair valued based on the share price at the 
date of grant. Non-market performance conditions were considered by adjusting the number of shares expected to 
vest based on the most likely outcome of the relevant performance criteria. 

Subsidiary share option plans 
Interactive Data, a 62% subsidiary of the Group, operates the following share-based payment plans: 

2001 Employee Stock Purchase Plan  
The 2001 Employee Stock Purchase Plan allows all eligible employees worldwide to purchase stock at a discounted 
price at specific times. 

 
 
 
 
 
 
Section 6 Financial statements 

133 

26. Share-based payments continued 

2000 Long-Term Incentive Plan  
Under this plan, the Compensation Committee of the Board of Directors can grant share-based awards representing 
up to 20% of the total number of shares of common stock outstanding at the date of grant. The plan provides for  
the discretionary issuance of share-based awards to directors, officers and employees of Interactive Data, as well  
as persons who provide consulting or other services to Interactive Data. The exercise price for all options granted  
to date has been equal to the market price of the underlying shares at the date of grant. Options expire ten years 
from the date of grant and generally vest over a three to four-year period without any performance criteria attached. 

In addition, grants of restricted stock can be made to certain executives and members of the Board of Directors of 
Interactive Data. The awarded shares are available for distribution, at no cost, at the end of a three-year vesting 
period. No performance criteria are attached to shares granted under this plan. 

Interactive Data employees purchased 183,318 shares (2007: 186,343) under the 2001 Employee Stock Purchase 
Plan at an average share price of $22.95(£15.96) (2007: $17.77; £8.93). The weighted average fair value at the date 
of grant was $6.59 (£4.58) (2007: $4.76; £2.39). 

The number and weighted average exercise prices of share options granted under the 2000 Long-Term Incentive Plan 
are as follows: 

Outstanding at beginning of year 
Granted during the year 
Exercised during the year 
Forfeited during the year 
Expired during the year 
Outstanding at end of year 
Options exercisable at end of year 

Number 
of share 
options 
000s 
9,827
1,449
(895)
(99)
(18)
10,264
6,865

Weighted 
average 
exercise 
price 
$ 
18.21
24.95
15.37
22.05
12.17
19.38
16.89

2008   

Weighted 
average 
exercise 
price 
£   
9.15
17.35
10.69
15.34
8.46
13.48
11.75

Number  
of share  
options  
000s 
10,506 
1,560 
(1,935) 
(293) 
(11) 
9,827 
6,199 

Weighted 
average  
exercise  
price  
$ 
16.33 
27.17 
14.88 
20.38 
18.12 
18.21 
15.27 

2007 

Weighted 
average  
exercise  
price  
£ 
8.34 
13.65 
7.48 
10.24 
9.10 
9.15 
7.67 

The options outstanding at the end of the year have a weighted average remaining contractual life and exercise price 
as follows: 

Range of exercise prices  
$ 
0 – 4.4 
4.4 – 7.5 
7.5 – 12 
12 – 20 
> 20 

2008   

Weighted 
average 
contractual  
life  
Years   
–  
1.3  
2.4  
4.6  
8.0  
6.2  

Number 
of share 
options 
000s 
–
47
1,502
2,987
5,728
10,264

2007 

Weighted 
average 
contractual  
life  
Years 
– 
2.1 
3.4 
5.6 
8.5 
6.6 

Number  
of share  
options  
000s 
– 
72 
1,745 
3,464 
4,546 
9,827 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
134  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

26. Share-based payments continued  

The fair value of the options granted under the Long-Term Incentive Plan and of the shares awarded under the  
2001 Employee Stock Purchase Plan was estimated using a Black-Scholes option pricing model. The weighted 
average estimated fair values and the inputs into the Black-Scholes model are as follows: 

Fair value 
Weighted average share price 
Weighted average exercise price 
Expected volatility 
Expected life 

Risk free rate 
Expected dividend yield 
Forfeiture rate 

Long-Term Incentive Plan   

Employee Stock Purchase Plan 

2008 

2007   

2008 

2007 

Weighted 
Weighted
average   
average 
$6.60
$5.58
$27.17
$24.95
$24.95
$27.17
24.20% 23.40%
5.0 years
5.7 years
4.2% to 
1.5% to 
4.9%
3.5%
1.9%
2.2%
0.0%
0.0%

Weighted 
average 
$6.59 
$22.95 
$22.95 
33.70% 

Weighted 
average 
$4.76 
$17.77 
$17.77 
20.50% 
0.5 years  0.5 years 
4.3% to 
2.0% to 
5.1% 
2.4% 
2.0% 
2.1% 
0.0% 
0.0% 

The expected volatility is based on the historic volatility of Interactive Data’s share price over the vesting term of  
the options. 

During the year Interactive Data granted the following shares under restricted share arrangements: 

2000 Long-Term Incentive Plan 

Number of 
shares 
000s 
194

Weighted 
average 
fair value 
$ 
25.43

2008   

Weighted 
average 
fair value 
£   
17.69

Number of 
shares 
000s 
185

Weighted 
average  
fair value  
$ 
27.07 

2007 

Weighted 
average  
fair value  
£ 
13.60 

Shares awarded under the 2000 Long-Term Incentive Plan were valued based on the share price prevailing at the 
date of grant.  

27. Share capital and share premium 

At 1 January 2007 
Issue of ordinary shares – share option schemes 
At 31 December 2007 
Issue of ordinary shares – share option schemes 
At 31 December 2008 

Number 
of shares 
000s 
806,109
1,919
808,028
1,248
809,276

Ordinary  
shares  
£m 
202 
– 
202 
– 
202 

Share  
premium  
£m 
2,487 
12 
2,499 
6 
2,505 

The total authorised number of ordinary shares is 1,198m shares (2007: 1,194m shares) with a par value of  
25p per share (2007: 25p per share). All issued shares are fully paid. All shares have the same rights. 

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern  
while maximising the return to shareholders through the optimisation of the debt and equity balance.  

 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

135 

27. Share capital and share premium continued  

The capital structure of the Group consists of debt (see note 18), cash and cash equivalents (see note 17) and  
equity attributable to equity holders of the parent, comprising issued capital, reserves and retained earnings  
(see notes 27, 28 and 29). 

The Group reviews its capital structure on a regular basis and will balance its overall capital structure through 
payments of dividends, new share issues as well as the issue of new debt or the redemption of existing debt in  
line with the financial risk policies outlined in note 19. 

28. Treasury shares 

At 1 January 2007 
Purchase of treasury shares 
Release of treasury shares 
At 31 December 2007 
Purchase of treasury shares 
Release of treasury shares 
At 31 December 2008 

Pearson plc   

Interactive Data   

Total 

Number 
of shares 
000s 
8,761
4,900
(1,900)
11,761
2,028
(3,341)
10,448

Number  
of shares  
000s 
6,052 
1,177 
– 
7,229 
1,976 
– 
9,205 

£m   
130
40
(29)
141
12
(41)
112

£m   
59  
16  
–  
75  
35  
–  
110  

 £m 
189 
56 
(29) 
216 
47 
(41) 
222 

The Group holds Pearson plc shares in trust to satisfy its obligations under its restricted share plans (see note 26). 
These shares, representing 1.3% (2007: 1.5%) of called-up share capital, are treated as treasury shares for 
accounting purposes and have a par value of 25p per share. 

Interactive Data hold their own shares in respect of share buy-back programmes. These shares are held as treasury 
shares and have a par value of $0.01. 

The nominal value of Pearson plc treasury shares amounts to £2.6m (2007: £2.9m). The nominal value of Interactive 
Data treasury shares amounts to £0.06m (2007: £0.04m). 

At 31 December 2008 the market value of Pearson plc treasury shares was £67.0m (2007: £86.1m) and the market 
value of Interactive Data treasury shares was £157.9m (2007: £119.9m). 

 
 
 
 
 
 
 
 
136  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

29. Other reserves and retained earnings 

All figures in £ millions 
At 1 January 2007 
Net exchange differences on translation  
of foreign operations 
Cumulative translation adjustment disposed – 
subsidiaries 
Profit for the year attributable to equity holders  
of the company 
Dividends paid to equity holders of the company 
Equity settled transactions  
Actuarial gains on retirement benefit obligations – Group 
Treasury shares released under employee share plans  
Taxation on items charged to equity  
At 31 December 2007 

Net exchange differences on translation  
of foreign operations 

Cumulative translation adjustment disposed – 
subsidiaries 

Cumulative translation adjustment disposed –  
joint venture 

Profit for the year attributable to equity holders  
of the company 
Dividends paid to equity holders of the company 
Equity settled transactions  

Actuarial losses on retirement benefit obligations – Group

Actuarial losses on retirement benefit obligations – 
associate 
Treasury shares released under employee share plans  
Taxation on items charged to equity  
At 31 December 2008 

Notes 

Translation 
reserve 
(592)

Fair value 
reserve 
–

Total  
other  
reserves 
(592) 

Retained 
earnings 
1,568 

25

53

–
–
–
–
–
–
(514)

32 

9 

26 

25 

28 

7 

1,050

32 

49

1

–
–
–

–

–
–
–
586

9 

26 

25 

28 

7 

–

–

–
–
–
–
–
–
–

–

–

–

–
–
–

–

–
–
–
–

25 

53 

– 
– 
– 
– 
– 
– 
(514) 

1,050 

49 

1 

– 
– 
– 

– 

– 
– 
– 
586 

– 

– 

284 
(238) 
30 
80 
(29) 
29 
1,724 

–  

– 

– 

292 
(257) 
33 

(71) 

(3) 
(41) 
2 
1,679 

The translation reserve includes exchange differences arising from the translation of the net investment in  
foreign operations and of borrowings and other currency instruments designated as hedges of such investments. 
Included in the translation reserve in 2007 was a £49m loss relating to net assets classified as held for sale. 

30. Business combinations 

On 2 January 2008 the Group acquired 100% of Money-Media, a US based company offering online news and 
commentary for the money management industry. On 30 January 2008 the Group completed its acquisition of  
100% of Harcourt Assessment after receiving clearance from the US Department of Justice. 

 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

137 

30. Business combinations continued 

The provisional assets and liabilities arising from acquisitions are as follows: 

All figures in £ millions 
Property, plant and equipment 
Intangible assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Trade and other liabilities 
Financial liabilities – Borrowings 
Current income tax liabilities 
Net deferred income tax liabilities 
Provisions for other liabilities and charges 
Minority interest 
Assets held for sale 
Net assets acquired at fair value 
Goodwill 
Total  
Satisfied by: 
Cash 
Deferred consideration 
Net prior year adjustments 
Total consideration 

Carrying value of net assets/(liabilities) 
acquired 
Fair value adjustments 
Fair value  

Notes 

10 

11 

20 

13 

23 

11 

Harcourt 
Assessment
Fair value 
6
174
27
7
48
5
(40)
–
–
–
(19)
–
3
211
113
324

(321)
–
(3)
(324)

81
130
211

Money-Media 
Fair value 
–
10
–
–
2
–
(4)
–
–
–
–
–
–
8
25
33

(33)
–
–
(33)

(2)
10
8

2008   

2007 

Other  
Fair value 
– 
36 
– 
– 
4 
11 
(8) 
– 
(3) 
(4) 
(7) 
(2) 
– 
27 
15 
42 

(40) 
– 
(2) 
(42) 

(1) 
28 
27 

Total  
Fair value   
6  
220  
27  
7  
54  
16  
(52)  
–  
(3)  
(4)  
(26)  
(2)  
3  
246  
153  
399  

(394)  
–  
(5)  
(399)  

78  
168  
246  

Total  
Fair value 
11 
197 
18 
15 
28 
– 
(38) 
(1) 
4 
(45) 
(2) 
– 
– 
187 
304 
491 

(468) 
(12) 
(11) 
(491) 

41 
146 
187 

The goodwill arising on the acquisition of Harcourt Assessment and Money-Media results from substantial cost  
and revenue synergies and from benefits that cannot be separately recognised, such as the assembled workforce. 
The fair value adjustments relating to these acquisitions were finalised during 2008.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
138  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

30. Business combinations continued 

Harcourt Assessment 

All figures in £ millions 
Property, plant and equipment 
Intangible assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Trade and other liabilities 
Provisions for other liabilities and charges 
Assets held for sale 
Net assets acquired at fair value 
Goodwill 
Total  

Money-Media 

All figures in £ millions 
Intangible assets 
Trade and other receivables 
Trade and other liabilities 
Net assets acquired at fair value 
Goodwill 
Total  

Net cash outflow on acquisition: 

All figures in £ millions 
Cash – Current year acquisitions 
Cash – Acquisitions yet to complete 
Deferred payments for prior year acquisitions and other items 
Cash and cash equivalents acquired 
Cash outflow on acquisition 

Carrying 
value 
7
10
35
8
50
5
(39)
(3)
8
81

Fair  
value adjs 
(1) 
164 
(8) 
(1) 
(2) 
– 
(1) 
(16) 
(5) 
130 

Carrying 
value 
–
2
(4)
(2)

Fair  
value adjs 
10 
– 
– 
10 

2008 
(394) 
(12) 
(5) 
16 
(395) 

Fair value 
6 
174 
27 
7 
48 
5 
(40) 
(19) 
3 
211 
113 
324 

Fair value 
10 
2 
(4) 
8 
25 
33 

2007 
(468) 
– 
(4) 
– 
(472) 

Harcourt Assessment contributed £150m of sales and £25m to the Group’s profit before tax between the date of 
acquisition and the balance sheet date. Money-Media contributed £9m of sales and £4m to the Group’s profit before 
tax between the date of acquisition and the balance sheet date. Other businesses acquired contributed £2m to the 
Group’s sales and £1m to the Group’s profit before tax between the date of acquisition and the balance sheet date. 

If the acquisitions had been completed on 1 January 2008, the Group estimates that sales for the period would have 
been £4,826m and profit before tax would have been £587m. 

31. Non-current assets classified as held for sale 

In 2007, assets classified as held for sale related to Data Management. The Group recognised an impairment on the 
goodwill allocated to the Data Management business in anticipation of the loss on disposal (see note 3). There are 
no assets or liabilities classified as held for sale at the 2008 balance sheet date.  

 
 
 
 
 
 
 
Section 6 Financial statements 

139 

31. Non-current assets classified as held for sale continued 

All figures in £ millions 
Property, plant and equipment 
Intangible assets – Goodwill 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Non-current assets classified as held for sale 
Other liabilities 
Liabilities directly associated with non-current assets classified as held for sale 
Net assets classified as held for sale 

Notes 

10 

20 

2008 
– 
– 
– 
– 
– 
– 
– 
– 
– 

2007 
7 
96 
2 
4 
8 
117 
(9) 
(9) 
108 

32. Disposals 

All figures in £ millions 
Disposal of subsidiaries 
Property, plant and equipment 
Intangible assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Net deferred income tax liabilities 
Trade and other liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Minority interest 
Attributable goodwill 
Cumulative translation adjustment 
Net assets disposed 
Cash received 
Deferred receipts 
Other proceeds received 
Costs 
(Loss)/profit on sale 

Cash flow from disposals 
Cash – Current year disposals 
Costs paid 
Cash and cash equivalents disposed  
Net cash inflow 

Data 
Management 

Other 

Total   

Total 

2008   

2007 

(7)
(1)
(2)
(4)
(8)
–
–
9
–
–
–
(98)
(49)
(160)
111
–
–
(4)
(53)

–
–
–
(3) 
–
–
–
–
–
–
(5) 
(8) 
–
(16) 
15
2
–
(1) 
– 

(7)  
(1)  
(2)  
(7)  
(8)  
–  
–  
9  
–  
–  
(5)  
(106)  
(49)  
(176)  
126  
2  
–  
(5)  
(53)  

(16) 
(6) 
– 
(1) 
(95) 
(14) 
2 
73 
3 
1 
(8) 
(250) 
(53) 
(364) 
495 
– 
35 
(20) 
146 

2008 

2007 

126 
(15) 
– 
111 

495 
(12) 
(14) 
469 

Further details of the Data Management business disposal are shown in note 3. 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
140  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

33. Cash generated from operations 

All figures in £ millions 
Net profit 
Adjustments for: 
Income tax 
Depreciation 
Amortisation of purchased intangible assets 
Amortisation of other intangible assets 
Loss on sale of property, plant and equipment 
Net finance costs 
Share of results of joint ventures and associates 
Loss/(profit) on sale of discontinued operations 
Goodwill impairment of discontinued operation 
Net foreign exchange adjustment from transactions 
Share-based payment costs 
Pre-publication 
Inventories 
Trade and other receivables 
Trade and other liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Net cash generated from operations 
Dividends from joint ventures and associates 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Finance lease principal payments 
Proceeds from sale of property, plant and equipment 
Add back: Special pension contribution 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Operating free cash flow 
Non-operating tax paid 
Special pension contribution 
Total free cash flow 
Dividends paid (including to minorities) 
Net movement of funds from operations 
Acquisitions and disposals 
Purchase of treasury shares 
New equity 
Other movements on financial instruments 
Net movement of funds 
Exchange movements on net debt 
Total movement in net debt 

Notes 

10 

11 

11 

6 

12 

3 

3 

26 

2008 
323 

209 
80 
86 
30 
1 
91 
(25) 
53 
– 
105 
33 
(58) 
(12) 
(81) 
82 
(14) 
(9) 
894 
23 
(75) 
(45) 
(3) 
2 
– 
796 
(89) 
(76) 
631 
– 
– 
631 
(285) 
346 
(285) 
(47) 
6 
8 
28 
(515) 
(487) 

2007 
310 

222 
68 
45 
25 
1 
106 
(23) 
(146) 
97 
11 
30 
(38) 
(1) 
(5) 
80 
(126) 
3 
659 
32 
(86) 
(33) 
(2) 
14 
100 
684 
(61) 
(90) 
533 
(26) 
(100) 
407 
(248) 
159 
(15) 
(72) 
12 
(7) 
77 
9 
86 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

141 

33. Cash generated from operations continued 

Net cash generated from operations is translated at an exchange rate approximating to the rate at the date  
of cash flow. In 2008 the difference between this rate and the average rate used to translate profit gives rise to  
a large currency adjustment in the reconciliation between net profit and net cash generated from operations.  
This adjustment reflects the timing difference between recognition of profit and the related cash receipts  
or payments. 

Included in net cash generated from operations is an amount of £nil (2007: £7m) relating to discontinued 
operations. 

Operating cash flow, operating free cash flow and total free cash flow are non-GAAP measures and have been 
disclosed as they are part of Pearson’s corporate and operating measures. Following the completion of the latest 
actuarial valuation of the UK Group pension plan as at January 2006, the Group agreed that during 2007 it would 
make additional payments to the plan amounting to £100m. The Group excluded this £100m from its definition of 
operating cash flow and operating free cash flow as it distorted the underlying operating performance for that year. 

In the cash flow statement, proceeds from sale of property, plant and equipment comprise: 

All figures in £ millions 
Net book amount 
Loss on sale of property, plant and equipment 
Proceeds from sale of property, plant and equipment 

2008 
3 
(1) 
2 

2007 
15 
(1) 
14 

The principal other non-cash transactions are movements in finance lease obligations of £2m (2007: £4m). 

34. Contingencies 

There are contingent Group liabilities that arise in the normal course of business in respect of indemnities, 
warranties and guarantees in relation to former subsidiaries and in respect of guarantees in relation to subsidiaries 
and associates. In addition there are contingent liabilities of the Group in respect of legal claims. None of these 
claims are expected to result in a material gain or loss to the Group. 

35. Commitments 

Capital commitments 
Capital expenditure contracted for at the balance sheet date but not yet incurred is as follows: 

All figures in £ millions 
Property, plant and equipment 

2008 
– 

2007 
3 

The Group leases various offices and warehouses under non-cancellable operating lease agreements. The leases 
have varying terms and renewal rights. The Group also leases various plant and equipment under operating lease 
agreements, also with varying terms. The lease expenditure charged to the income statement during the year is 
disclosed in note 4. 

The future aggregate minimum lease payments in respect of operating leases are as follows: 

All figures in £ millions 
Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 

2008 
149 
138 
129 
118 
108 
970 
1,612 

2007 
123 
116 
102 
93 
85 
834 
1,353 

 
 
 
 
 
 
142  Pearson plc Annual report and accounts 2008 

Notes to the consolidated financial statements continued 

36. Related party transactions 
Joint ventures and associates – Amounts advanced to joint ventures and associates during the year and at the 
balance sheet date are set out in note 12. Amounts falling due from joint ventures and associates are set out  
in note 22. 

Key management personnel are deemed to be the members of the board of directors of Pearson plc. It is this  
board which has responsibility for planning, directing and controlling the activities of the Group. Key management 
personnel compensation is disclosed in the directors’ remuneration report. 

There were no other material related party transactions. 

No guarantees have been provided to related parties. 

37. Events after the balance sheet date 

During 2008 Pearson’s International Education business announced its intention to increase its stakes in Longman 
Nigeria from 29% to 51% for £9m and Maskew Miller Longman (MML), its South African publishing business, from 
50% to 85%.  

Under the terms of the MML agreement, Pearson intends to create a new Southern Africa business and in return  
for the increased stake in MML our current joint venture partner will receive £46m in cash and a 15% interest in 
Pearson’s Heinemann and Edexcel businesses in that region.  

In addition Pearson’s International Education business also announced the acquisition of Fronter, a European online 
learning company based in Oslo, for £16m.  

The Longman Nigeria acquisition completed in early January 2009 and the Fronter acquisition in February 2009.  
The MML transaction is expected to complete in the second quarter of 2009 following regulatory approval. 

 
 
Company statement of recognised income and expense 
Year ended 31 December 2008 

Section 6 Financial statements 

143 

All figures in £ millions 
Profit/(loss) for the year 
Currency translation differences on fair value hedges 
Total recognised income and expense for the year 

Company balance sheet 
As at 31 December 2008 

All figures in £ millions 
Assets 
Non-current assets 
Investments in subsidiaries 
Amounts due from subsidiaries 
Financial assets – Derivative financial instruments 
Other financial assets 

Current assets 
Amounts due from subsidiaries 
Current income tax assets 
Cash and cash equivalents (excluding overdrafts) 
Financial assets – Derivative financial instruments 
Total assets 
Liabilities 
Non-current liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Amounts due to subsidiaries 

Current liabilities 
Current income tax liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Amounts due to subsidiaries 
Total liabilities 
Net assets 
Equity 
Share capital 
Share premium 
Treasury shares 
Other reserves 
Retained earnings 
Total equity attributable to equity holders of the company 

2008 
526 
(6) 
520 

2007 
(43) 
– 
(43) 

Notes 

2008 

2007 

2 

6 

4 

6 

5 

6 

5 

6 

7 

7 

8 

9 

9 

6,912 
322 
181 
6 
7,421 

2,953 
30 
57 
3 
10,464 

(991) 
(15) 
(1,840) 
(2,846) 

(2) 
(352) 
(5) 
(3,333) 
(6,538) 
3,926 

202 
2,505 
(63) 
447 
835 
3,926 

6,650 
73 
23 
1 
6,747 

2,040 
42 
61 
28 
8,918 

(658) 
(16) 
(425) 
(1,099) 

– 
(749) 
– 
(3,401) 
(5,249) 
3,669 

202 
2,499 
(82) 
447 
603 
3,669 

These financial statements have been approved for issue by the board of directors on 6 March 2009 and signed  
on its behalf by  

Robin Freestone Chief financial officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
144  Pearson plc Annual report and accounts 2008 

Company cash flow statement 
Year ended 31 December 2008 

All figures in £ millions 
Cash flows from operating activities 
Net profit/(loss) 
Adjustments for: 
Income tax  
Net finance costs 
Other liabilities 
Other receivables 
Amounts due from subsidiaries 
Profit on sale of subsidiaries 
Net cash generated from/(used in) operations 
Interest paid 
Tax received 
Net cash generated from/(used in) operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Disposal of subsidiaries, net of cash disposed 
Interest received 
Net cash generated from investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Net purchase of treasury shares 
Proceeds from borrowings 
Repayment of borrowings 
Dividends paid to company’s shareholders 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net decrease in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Notes 

2008   

2007 

526 

(43) 

(37) 
98 
– 
2 
193 
– 
782 
(209) 
52 
625 

– 
– 
2 
2 

6 
(12) 
152 
(584) 
(257) 
(695) 
(7) 
(75) 
(220) 
(295) 

(67) 
183 
(1) 
– 
(499) 
(32) 
(459) 
(247) 
99 
(607) 

(46) 
913 
5 
872 

12 
(33) 
347 
(391) 
(238) 
(303) 
1 
(37) 
(183) 
(220) 

7 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the company financial statements 

Section 6 Financial statements 

145 

1. Accounting policies 

a. Basis of preparation 
The financial statements on pages 143 to 151 comprise the separate financial statements of Pearson plc.  
As permitted by section 230(4) of the Companies Act 1985, only the Group’s income statement has been presented. 

The company has no employees. 

b. Group accounting policies 
The accounting policies applied in the preparation of these company financial statements are the same as those  
set out in note 1 to the Group financial statements with the addition of the following: 

Investments  
Investments in subsidiaries are stated at cost less provision for impairment. 

2. Investments in subsidiaries 

All figures in £ millions 
At beginning of year 
Subscription for share capital in subsidiaries 
External disposal 
Disposal to subsidiary 
Currency revaluations 
At end of year 

3. Financial risk management 

2008 
6,650 
152 
– 
– 
110 
6,912 

2007 
7,103 
425 
(1) 
(877) 
– 
6,650 

The company’s financial instruments comprise amounts due to/from subsidiary undertakings, cash and cash 
equivalents, derivative financial instruments and current and non-current borrowings. Derivative financial 
instruments are held at fair value, with all other financial instruments held at amortised cost. The company’s 
approach to the management of financial risks is consistent with the Group’s treasury policy, as discussed in note 19 
to the Group’s financial statements. The company believes the value of its financial assets to be fully recoverable. 

The company designates certain of its qualifying derivative financial instruments as hedges of the fair value of its 
bonds (fair value hedges). Changes in the fair value of these derivative financial instruments are recorded in the 
income statement, together with any change in the fair value of the hedged liability attributable to the hedged risk. 

The carrying value of the company’s financial instruments is exposed to movements in interest rates and foreign 
currency exchange rates (primarily US dollars). The company estimates that a 1% increase in interest rates would 
result in a £57m decrease in the carrying value of its financial instruments, with a 1% decrease in interest rates 
resulting in a £63m increase in their carrying value. The company also estimates that a 10% strengthening in sterling 
would decrease the carrying value of its financial instruments by £44m, while a 10% decrease in the value of sterling 
would increase the carrying value by £55m. These increases and decreases in carrying value would be recorded 
through the income statement. Sensitivities are calculated using estimation techniques such as discounted cash 
flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative interest rates, 
these points on the yield curve were adjusted to 0%. 

 
 
 
 
146  Pearson plc Annual report and accounts 2008 

Notes to the company financial statements continued 

3. Financial risk management continued 

The maturity of contracted cash flows on the company’s borrowings and all of its derivative financial instruments  
are as follows: 

All figures in £ millions 
Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Revolving credit facility and commercial paper 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

All figures in £ millions 
Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Revolving credit facility and commercial paper 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

USD 
8
435
178
621

141
709
(392)
163
621

USD 
132
734
198
1,064

425
546
(268)
361
1,064

GBP 
17
65
266
348

–
355
(21)
14
348

GBP 
(30)
70
285
325

–
483
(160)
2
325

2008 

Total 
25 
500 
444 
969 

141 
1,064 
(413) 
177 
969 

2007 

Total 
102 
804 
483 
1,389 

425 
1,029 
(428) 
363 
1,389 

EUR 
– 
– 
– 
– 

– 
– 
– 
– 
– 

EUR 
– 
– 
– 
– 

– 
– 
– 
– 
– 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the company net settles these amounts wherever possible. 

Amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity date of 
the relevant facility, with interest calculated as payable in each calendar year up to and including the date of maturity 
of the facility. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

147 

4. Cash and cash equivalents 

All figures in £ millions 
Cash at bank and in hand 
Short-term bank deposits 

2008 
2 
55 
57 

2007 
1 
60 
61 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit  
rates. Cash and cash equivalents have fair values that approximate to their carrying amounts due to their  
short-term nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 
Cash and cash equivalents 
Bank overdrafts 

5. Financial liabilities – Borrowings 

All figures in £ millions 
Non-current 
Bank loans and overdrafts 
7% Global Dollar Bonds 2011 (nominal amount $500m) 
7% Sterling Bonds 2014 (nominal amount £250m) 
4.625% US Dollar notes 2018 (nominal amount $300m) 

Current 
Due within one year or on demand: 
Bank loans and overdrafts 
10.5% Sterling Bonds 2008 (nominal amount £100m) 

Total borrowings 

Included in the non-current borrowings above is £5m of accrued interest (2007: £4m). 

Included in the current borrowings above is £nil of accrued interest (2007: £7m). 

2008 
57 
(352) 
(295) 

2007 
61 
(281) 
(220) 

2008 

2007 

132 
368 
254 
237 
991 

352 
– 
352 
1,343 

– 
264 
251 
143 
658 

644 
105 
749 
1,407 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
148  Pearson plc Annual report and accounts 2008 

Notes to the company financial statements continued 

5. Financial liabilities – Borrowings continued 

The maturity of the company’s non-current borrowings is as follows: 

All figures in £ millions 
Between one and two years 
Between two and five years 
Over five years 

2008 
– 
500 
491 
991 

2007 
– 
264 
394 
658 

As at 31 December 2008 the exposure to interest rate changes of the borrowings and amounts due to subsidiaries 
when the borrowings re-price is as follows: 

All figures in £ millions 
Re-pricing profile of borrowings 
Amounts due to subsidiaries 
Effect of rate derivatives 

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
10.5% Sterling Bonds 2008 
7% Global Dollar Bonds 2011 
7% Sterling Bonds 2014 
4.625% US Dollar notes 2018 

Effective 
interest rate 

n/a
10.53%
7.16%
7.20%
4.69%

One year 
484
1,006
1,173
2,663

Carrying 
amount 
484
–
368
254
237
1,343

One to 
five years 
368
243
(254)
357

More than 
five years 
491 
591 
(919) 
163 

2008 

Market

 value 
484
–
349
258
169
1,260

Carrying  
amount 
644 
105 
264 
251 
143 
1,407 

Total 
1,343 
1,840 
– 
3,183 

2007 

Market  
value 
644 
102 
267 
261 
135 
1,409 

The market values are based on clean market prices at the year end or, where these are not available, on the quoted 
market prices of comparable debt issued by other companies. The effective interest rates above relate to the 
underlying debt instruments.  

The carrying amounts of the company’s borrowings are denominated in the following currencies: 

All figures in £ millions 
US dollar 
Sterling 
Euro 

2008 
1,089 
254 
– 
1,343 

2007 
779 
620 
8 
1,407 

 
 
 
 
 
 
Section 6 Financial statements 

149 

6. Derivative financial instruments 

The company’s outstanding derivative financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives –  
in a fair value hedge relationship 
Interest rate derivatives –  
not in a hedge relationship 
Cross currency rate derivatives 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later than five 
years 
Later than five years 
Total 

Gross notional 
amounts 

Assets 

Liabilities 

Gross notional 
amounts 

Assets 

Liabilities 

2008 

2007 

398

1,867
–
2,265

487

859
919
2,265

44

140
–
184

3

47
134
184

–

522 

(20)
–
(20)

(5)

(15)
–
(20)

796 
150 
1,468 

320 

796 
352 
1,468 

18 

7 
26 
51 

28 

13 
10 
51 

(8) 

(8) 
– 
(16) 

– 

(8) 
(8) 
(16) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined  
by using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models.  

7. Share capital and share premium 

At 1 January 2007 
Issue of shares – share option schemes 
At 31 December 2007 
Issue of shares – share option schemes 
At 31 December 2008 

Number of 
shares 
000s 
806,109 
1,919 
808,028 
1,248 
809,276 

Ordinary  
shares 
£m 
202 
– 
202 
– 
202 

Share  
premium 
£m 
2,487 
12 
2,499 
6 
2,505 

The total authorised number of ordinary shares is 1,198m shares (2007: 1,194m shares) with a par value of  
25p per share (2007: 25p per share). All issued shares are fully paid. All shares have the same rights. 

 
 
 
 
 
 
 
 
 
 
150  Pearson plc Annual report and accounts 2008 

Notes to the company financial statements continued 

8. Treasury shares 

At 1 January 2007 
Purchase of treasury shares 
Contribution from subsidiaries 
Release of treasury shares  
Prior year contributions applied to release of shares 
At 31 December 2007 
Purchase of treasury shares  
Contribution from subsidiaries 
Release of treasury shares  
Prior year contributions applied to release of shares 
At 31 December 2008 

Number  
of shares  
000s 
8,761 
4,900 
– 
(1,900) 
– 
11,761 
2,028 
– 
(3,341) 
– 
10,448 

£m 
65 
40 
(23) 
(29) 
29 
82 
12 
– 
(41) 
10 
63 

The company holds its own shares in trust to satisfy its obligations under its restricted share plans. These shares  
are treated as treasury shares for accounting purposes and have a par value of 25p per share. The nominal value  
of the company’s treasury shares amounts to £2.6m (2007: £2.9m). At 31 December 2008 the market value of the 
company’s treasury shares was £67.0m (2007: £86.1m). 

9. Other reserves and retained earnings 

All figures in £ millions 
At 1 January 2007 
Loss for the year 
Dividends paid 
Balance at 31 December 2007 
Profit for the year 
Currency translation differences on fair value hedges 
Treasury shares released under employee share plans 
Dividends paid 
At 31 December 2008 

Special
reserve 
447
–
–
447
–
–
–
–
447

Retained 
earnings 
884 
(43) 
(238) 
603 
526 
(6) 
(31) 
(257) 
835 

Total 
1,331 
(43) 
(238) 
1,050 
526 
(6) 
(31) 
(257) 
1,282 

The special reserve represents the cumulative effect of cancellation of the company’s share premium account.  

Included within retained earnings in 2008 is an amount of £131m (2007: £131m) relating to profit on intra-group 
disposals that is not distributable. 

 
Section 6 Financial statements 

151 

10. Contingencies 

There are contingent liabilities that arise in the normal course of business in respect of indemnities, warranties  
and guarantees in relation to former subsidiaries and guarantees in relation to subsidiaries. In addition there are 
contingent liabilities in respect of legal claims. None of these claims is expected to result in a material gain or loss  
to the company. 

11. Audit fees 

Statutory audit fees relating to the company were £35,000 (2007: £35,000). Audit-related regulatory reporting fees 
relating to the company were £nil (2007: £nil). 

12. Related party transactions 

Subsidiaries  
The company transacts and has outstanding balances with its subsidiaries. Amounts due from subsidiaries and 
amounts due to subsidiaries are disclosed on the face of the company balance sheet.  

These loans are generally unsecured and interest is calculated based on market rates. The company has interest 
payable to subsidiaries during the year of £214m (2007: £221m) and interest receivable from subsidiaries during  
the year of £86m (2007: £115m). Management fees payable to subsidiaries in respect of centrally provided services 
amounted to £33m (2007: £33m). Dividends received from subsidiaries in 2008 were £620m (2007: £74m). 

Key management personnel 
Key management personnel are deemed to be the members of the board of directors of the company. It is this board 
which has responsibility for planning, directing and controlling the activities of the company. Key management 
personnel compensation is disclosed in the directors’ remuneration report of the Group.  

There were no other material related party transactions.

 
 
 
 
 
152  Pearson plc Annual report and accounts 2008 

Principal subsidiaries 

The principal operating subsidiaries at 31 December 2008 are listed below. They operate mainly in the countries  
of incorporation or registration, the investments are in equity share capital and they are all 100% owned unless 
stated otherwise. 

Country of incorporation or registration 

Pearson Education 
Pearson Education Inc. 
Pearson Education Ltd 
Edexcel Ltd* 
NCS Pearson Inc. 
FT Group 
The Financial Times Ltd 
Mergermarket Ltd 
Interactive Data Corporation (62%) 
The Penguin Group 
Penguin Group (USA) Inc. 
The Penguin Publishing Co Ltd 
Dorling Kindersley Holdings Ltd* 

*Direct investment of Pearson plc  

US 
England 
England 
US 

England 
England 
US 

US 
England 
England 

 
 
 
 
Five year summary 

All figures in £ millions 
Sales 
North American Education 
International Education 
Professional 
Education 
FT Publishing 
Interactive Data 
FT Group 
Penguin 
Continuing 
Discontinued 
Total sales 

Adjusted operating profit 
North American Education 
International Education 
Professional 
Education 
FT Publishing 
Interactive Data 
FT Group 
Penguin 
Continuing 
Discontinued 
Total adjusted operating profit 

Section 6 Financial statements 

153 

2004 

2005 

2006 

2007 

2008 

1,402 
484 
164 
2,050 
235 
269 
504 
786 
3,340 
546 
3,886

216 
27 
(5)
238 
(2)
67 
65 
52 
355 
71 
426 

1,576 
559 
177 
2,312 
249 
297 
546 
804 
3,662 
461 
4,123 

260 
51 
2 
313 
17 
80 
97 
60 
470 
36 
506 

1,679  
640  
211  
2,530  
280  
332  
612  
848  
3,990  
433  
4,423  

280  
73  
17  
370  
27  
89  
116  
66  
552  
40  
592  

1,667  
735  
226  
2,628  
344  
344  
688  
846  
4,162  
167  
4,329  

273  
92  
27  
392  
56  
97  
153  
74  
619  
15  
634  

2,002 
866 
244 
3,112 
390 
406 
796 
903 
4,811 
8 
4,819 

303 
135 
36 
474 
74 
121 
195 
93 
762 
– 
762 

Operating margin – continuing 

10.6%

12.8%

13.8% 

14.9% 

15.8% 

Adjusted earnings 
Total adjusted operating profit 
Net finance costs 
Income tax* 
Minority interest 
Adjusted earnings* 
Weighted average number of shares (millions) 
Adjusted earnings per share* 

426 
(76)
(108)
(23)
219 
795.6 
27.5p

506 
(84)
(128)
(22)
272 
797.9 
34.1p

592  
(90) 
(130) 
(28) 
344  
798.4  
43.1p 

634  
(85) 
(145) 
(32) 
372  
796.8  
46.7p 

762 
(88) 
(178) 
(36) 
460 
797.0 
57.7p 

*2004 and 2005 not restated for tax deductibility of goodwill and intangible amortisation 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
154  Pearson plc Annual report and accounts 2008 

Five year summary continued 

All figures in £ millions 

Cash flow 
Operating cash flow 
Operating cash conversion 
Operating free cash flow 
Operating free cash flow per share 
Total free cash flow 
Total free cash flow per share 

Net assets 

Net debt 

Return on invested capital (re-stated) 
Total adjusted operating profit 
Cash tax paid 
Return 
Average invested capital 
Return on invested capital 

2004 

2005 

2006 

2007 

2008 

418 
98%
278 
34.9p
284 
35.7p

570 
113%
440 
55.1p
431 
54.0p

575 
97%
434 
54.4p
433 
54.2p

684  
108% 
533  
66.9p 
407  
51.1p 

796 
104% 
631 
79.2p 
631 
79.2p 

3,014 

3,733 

3,644 

3,874  

5,024 

1,221 

996 

1,059 

973  

1,460 

426 
(55)
371 
5,847 
6.3%

506 
(65)
441 
6,060 
7.3%

592 
(59)
533 
6,553 
8.1%

634  
(61) 
573  
6,423  
8.9% 

762 
(89) 
673 
7,337 
9.2% 

Dividend per share 

25.4p

27.0p

29.3p

31.6p 

33.8p 

The return on invested capital (ROIC) calculation has been re-stated for all years to reflect the updated methodology used internally by management.  
The return is calculated as adjusted operating profit less actual operating cash tax paid in each year (rather than a notional 15% cash tax deduction)  
and the invested capital is the average monthly amount throughout the year rather than the year end balance. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate and operating measures 

Section 6 Financial statements 

155 

Sales – underlying and constant exchange rate movement 

Sales movement for continuing operations excluding the impact of acquisitions and disposals and movements  
in exchange rates. 

All figures in £ millions 
Underlying increase 
Portfolio changes 
Exchange differences 
Total sales increase 
Underlying increase 
Constant exchange rate increase 

Adjusted income statement 

2008 
130 
199 
320 
649 
3% 
8% 

Reconciliation of the Consolidated income statement to the adjusted numbers presented as non-GAAP measures  
in the financial statements. 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from  
continuing operations 
Profit for the year from  
discontinued operations 
Profit for the year 
Minority interest 
Earnings 

Statutory 
income 
statement 

Other 
net gains 
and losses 

Amortisation of 
acquired 
intangibles 

Other net 
finance 
income/costs 

Tax 
amortisation 
benefit 

676
(91)
585
(172)

413

(90)
323
(31)
292

–
–
–
(7)

(7)

90
83
–
83

86
–
86
(31)

55

–
55
(3)
52

– 
3 
3 
(1) 

2 

– 
2 
– 
2 

– 
– 
– 
33 

33 

– 
33 
(2) 
31 

2008 

Adjusted 
income 
statement 

762 
(88) 
674 
(178) 

496 

– 
496 
(36) 
460 

 
 
 
 
 
 
 
 
 
 
 
 
156  Pearson plc Annual report and accounts 2008 

Corporate and operating measures continued 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from  
continuing operations 
Profit for the year from  
discontinued operations 
Profit for the year 
Minority interest 
Earnings 

Statutory 
income 
statement 

Other 
net gains 
and losses 

Amortisation of 
acquired 
intangibles 

Other net 
finance 
income/costs 

Tax 
amortisation 
benefit 

574
(106)
468
(131)

337

(27)
310
(26)
284

15
–
15
(14)

1

27
28
–
28

45
–
45
(19)

26

–
26
(4)
22

– 
21 
21 
(6) 

15 

– 
15 
– 
15 

– 
– 
– 
25 

25 

– 
25 
(2) 
23 

2007 

Adjusted 
income 
statement 

634 
(85) 
549 
(145) 

404 

– 
404 
(32) 
372 

Adjusted operating profit – underlying and constant exchange rate movement 

Operating profit movement excluding the impact of acquisitions and disposals and movements in exchange rates. 

All figures in £ millions 
Underlying increase 
Portfolio changes 
Exchange differences 
Total adjusted operating profit increase 
Underlying increase 
Constant exchange rate increase 

2008 
32 
35 
76 
143 
5% 
11% 

 
 
 
 
 
 
 
 
 
Section 6 Financial statements 

157 

Total free cash flow per share 

Operating cash flow for continuing and discontinued operations before tax and finance charges, divided by the 
weighted average number of shares in issue. 

All figures in £ millions 
Adjusted operating profit 
Cash conversion 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Operating free cash flow 
Non-operating tax paid 
Special pension contribution 
Total free cash flow 
Weighted average number of shares in issue (millions) 
Operating free cash flow per share 
Total free cash flow per share 

Return on invested capital (re-stated) 

2008 
762 
104% 
796 
(89) 
(76) 
631 
– 
– 
631 
797.0 
79.2p 
79.2p 

Total adjusted operating profit less cash tax expressed as a percentage of average gross invested capital. 

All figures in £ millions  
Total adjusted operating profit 
Cash tax paid 
Return 
Average gross goodwill and other intangibles 
Average net operating assets 
Average invested capital 
Return on invested capital 

2008 
762 
(89) 
673 
6,058 
1,279 
7,337 
9.2% 

2007 
634 
108% 
684 
(61) 
(90) 
533 
(26) 
(100) 
407 
796.8 
66.9p 
51.1p 

2007 
634 
(61) 
573 
5,352 
1,071 
6,423 
8.9% 

The return on invested capital (ROIC) calculation has been re-stated for all years to reflect the updated methodology used internally by management.  
The return is calculated as adjusted operating profit less actual operating cash tax paid in each year (rather than a notional 15% cash tax deduction)  
and the invested capital is the average monthly amount throughout the year rather than the year end balance. 

 
 
 
 
 
 
158  Pearson plc Annual report and accounts 2008 

Index to the financial statements 

Consolidated financial statements 
Consolidated income statement 
Consolidated statement of recognised income and expense 
Consolidated balance sheet 
Consolidated cash flow statement 
Independent auditors’ report  to the members of Pearson plc 

Notes to the consolidated financial statements 
1 Accounting policies 
2 Segment information 
3 Discontinued operations 
4 Operating expenses 
5 Employee information 
6 Net finance costs 
7 Income tax 
8 Earnings per share 
9 Dividends 
10 Property, plant and equipment 
11 Intangible assets 
12 Investments in joint ventures and associates 
13 Deferred income tax 
14 Classification of financial instruments  
15 Other financial assets 
16 Derivative financial instruments 
17 Cash and cash equivalents (excluding overdrafts) 
18 Financial liabilities – Borrowings 
19 Financial risk management 
20 Intangible assets – Pre-publication 
21 Inventories 
22 Trade and other receivables 
23 Provisions for other liabilities and charges 
24 Trade and other liabilities 
25 Retirement benefit and other post-retirement obligations 
26 Share-based payments 
27 Share capital and share premium 
28 Treasury shares 
29 Other reserves and retained earnings 
30 Business combinations 
31 Non-current assets classified as held for sale 
32 Disposals 
33 Cash generated from operations 
34 Contingencies 
35 Commitments  
36 Related party transactions 
37 Events after the balance sheet date 

Company financial statements 
Company statement of recognised income and expense 
Company balance sheet 
Company cash flow statement 

Notes to the company financial statements 

73
73
74 – 75
76
77 – 78

79 – 87
88 – 90
91 – 92
92 – 93
94
95
95 – 96
97 – 99
99
100 – 101
101 – 104
104 – 105
106 – 107
108 – 109
110
110 – 111
111
112 – 114
114 – 119
120
121
121 – 122
122 – 123
123
124 – 129
130 – 134
134 – 135
135
136
136 – 138
138 – 139
139
140 – 141
141
141
142
142

143
143
144

145 – 151

 
 
 
 
Shareholder information 

Section 6 Financial statements 

159 

Payment of dividends to mandated accounts 

Information about the Pearson share price 

Dividends are paid through BACS and can be made 
directly into a bank or building society account, with the 
tax voucher sent to the shareholder’s registered address. 
For more information, please contact Equiniti, Aspect 
House, Spencer Road, Lancing, West Sussex BN99 6DA. 
Telephone 0871 384 2043* or, for those shareholders 
with hearing difficulties, textphone number  
0871 384 2255*. 

Dividend reinvestment plan (DRIP) 

The DRIP gives shareholders the right to buy the 
company’s shares on the London stock market with  
their cash dividend. For further information, please 
contact Equiniti on 0871 384 2268*. 

Individual Savings Accounts (ISAs) 

Equiniti offers ISAs in Pearson shares. For more 
information, please call them on 0871 384 2244*. 

Share dealing facilities 

Equiniti offers telephone and internet services for 
dealing in Pearson shares. For further information, 
please contact them on 08456 037 037 (telephone 
dealing – weekdays only) or log on to 
www.shareview.co.uk/dealing (online dealing).  
You will need your shareholder reference number as 
shown on your share certificate.  

A postal facility for dealing in Pearson shares is also 
available through JPMorgan Cazenove Limited, 20 
Moorgate, London EC2R 6DA. Telephone 020 7588 2828. 
An alternative weekly postal dealing service is available 
through Equiniti. Please telephone 0871 384 2248*  
for details. 

ShareGift 

Shareholders with small holdings of shares, whose value 
makes them uneconomic to sell, may wish to donate 
them to ShareGift, the share donation charity (registered 
charity number 1052686). Further information about 
ShareGift and the charities it has supported may be 
obtained from their website, www.ShareGift.org or by 
contacting them at 17 Carlton House Terrace, London 
SW1Y 5AH. 

Shareholder information online 

Equiniti provides a range of shareholder information 
online. You can check your holding and find practical 
help on transferring shares or updating your details at 
www.shareview.co.uk. Equiniti can be contacted for 
information on 0871 384 2233*. 

The company’s share price can be found on our website 
at www.pearson.com. It also appears in the financial 
columns of the national press. 

American Depositary Receipts (ADRs) 

Pearson’s ADRs are listed on the New York Stock 
Exchange and traded under the symbol PSO. Each ADR 
represents one ordinary share. For enquiries regarding 
registered ADR holder accounts and dividends,  
please contact BNY Mellon Shareowner Services,  
PO Box 358516, Pittsburgh, PA 15252-8516, telephone  
1 866 259 2289 (toll free within the US) or 1 201 680 
6825 (outside the US). Alternatively, you may  
e-mail shrrelations@bnymellon.com, or log on to 
www.bnymellon.com/shareowner. Voting rights for 
registered ADR holders can be exercised through  
The Bank of New York Mellon, and for beneficial ADR 
holders (and/or nominee accounts) through your  
US brokerage institution. Pearson will file with the 
Securities and Exchange Commission a Form 20-F. 

Share register fraud: protecting your investment 

Pearson does not contact its shareholders directly to 
provide recommendation advice and neither does it 
appoint third parties to do so. As required by law, our 
shareholder register is available for public inspection  
but we cannot control the use of information obtained  
by persons inspecting the register. Please treat any 
approaches purporting to originate from Pearson  
with caution. 

Tips on protecting your shares 
−  Keep any documentation that contains your 

shareholder reference number in a safe place  
and shred any unwanted documentation. 

−  Inform the registrars promptly when you change 

address. 

−  Be aware of dividend payment dates and contact the 

registrars if you do not receive your dividend cheque or 
better still, make arrangements to have the dividend 
paid directly into your bank account. 

−  Consider holding your shares electronically in a CREST 

account via a nominee. 

For more information, please log on to our website at 
www.pearson.com/shareholderfaqs 

 
 
 
160  Pearson plc Annual report and accounts 2008 

Shareholder information continued 

Advisers  

Auditors PricewaterhouseCoopers LLP 
Bankers HSBC Bank plc 
Brokers JPMorgan Cazenove Limited and Citigroup 
Financial advisers Goldman Sachs, Citigroup and Lazard 
Solicitors Freshfields Bruckhaus Deringer, Herbert Smith 
and Morgan, Lewis & Bockius 

2009 Financial calendar 

Ex-dividend date – 8 April 
Record date – 14 April 
Last date for dividend reinvestment election – 16 April 
Annual general meeting – 1 May 
Payment date for dividend and share purchase date for 
dividend reinvestment – 8 May 
Interim results – 27 July 
Payment date for interim dividend – 18 September 

*Calls to these numbers are charged at 8p per minute from a BT landline. 
Other provider costs may vary. 

 
 
Learn more online

Principal offices worldwide

Visit our interactive online annual report at www.pearson.com/investor/ar2008

Pearson’s website, www.pearson.com, is constantly updated with the latest
company news, features and share price information.

The website includes interactive versions of our annual reports, which many
shareholders now choose ahead of the printed document.

+ Why not also visit our online tour at www.pearson.com/pearsonville

Notes

Reliance on this document
Our Business review on pages 6 to 37 has been prepared
in accordance with the Directors’ Report Business Review
Requirements of section 417 of the Companies Act 2006.
It also incorporates much of the guidance set out in the
Accounting Standards Board’s Reporting Statement on the
Operating and Financial Review.

The intention of this document is to provide information to
shareholders and is not designed to be relied upon by any
other party or for any other purpose.

Forward-looking statements
This document contains forward-looking statements which
are made by the directors in good faith based on information
available to them at the time of approval of this report.
In particular, all statements that express forecasts,
expectations and projections with respect to future matters,

including trends in results of operations, margins, growth
rates, overall market trends, the impact of interest or
exchange rates, the availability of financing, anticipated
costs savings and synergies and the execution of Pearson’s
strategy, are forward-looking statements. By their nature,
forward-looking statements involve risks and uncertainties
because they relate to events and depend on circumstances
that will occur in future. There are a number of factors which
could cause actual results and developments to differ
materially from those expressed or implied by these forward-
looking statements, including a number of factors outside
Pearson’s control. Any forward-looking statements speak
only as of the date they are made, and Pearson gives no
undertaking to update forward-looking statements to reflect
any changes in its expectations with regard thereto or any
changes to events, conditions or circumstances on which
any such statement is based.

Pearson (UK)
80 Strand, London WC2R 0RL, UK
T +44 (0)20 7010 2000
F +44 (0)20 7010 6060
firstname.lastname@pearson.com
www.pearson.com

Pearson (US)
1330 Avenue of the Americas,
New York City, NY 10019, USA
T +1 212 641 2400
F +1 212 641 2500
firstname.lastname@pearson-inc.com
www.pearson.com

Pearson Education
One Lake Street,
Upper Saddle River,
NJ 07458, USA
T +1 201 236 7000
F +1 201 236 3222
firstname.lastname@pearsoned.com
www.pearsoned.com

Financial Times Group
Number One Southwark Bridge,
London SE1 9HL, UK
T +44 (0)20 7873 3000
F +44 (0)20 7873 3076
firstname.lastname@ft.com
www.ft.com

The Penguin Group (UK)
80 Strand, London WC2R 0RL, UK
T +44 (0)20 7010 2000
F +44 (0)20 7010 6060
firstname.lastname@uk.penguingroup.com
www.penguin.co.uk

The Penguin Group (US)
375 Hudson Street, New York City,
NY 10014, USA
T +1 212 366 2000
F +1 212 366 2666
firstname.lastname@us.penguingroup.com
us.penguingroup.com

Pearson plc
Registered number 53723 (England)

Design & Production: Radley Yeldar (London) ry.com
Print: Beacon Press

Pearson has supported the planting of 350 trees with the Woodland Trust, helping to offset the carbon dioxide emissions
generated by the production of this report. The cover of this report has been printed on Take 2 Silk which is FSC certified
and contains 75% recycled and de-inked pulp from post consumer waste and 25%ECF (Elemental Chlorine Free) virgin pulp.
The text pages are printed on Take 2 Offset which is 100% recycled. This report was printed using vegetable oil based inks
and 100% renewable energy by a CarbonNeutral® printer certified to ISO 14001 environmental management system and
registered to EMAS the Eco Management Audit Scheme.

Learn more about how we educate,
entertain and inform at pearson.com
and pearson.com/pearsonville

Annual report and accounts 2008

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