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FY2011 Annual Report · Pearson
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O U R S T R ATEGY
To find out more about our business 
strategy go to page 08

O U R P E R F O R M A N C E
For an in-depth analysis of how we 
performed in 2011 go to page 13

O U R I M PAC T O N SO C I E T Y
For an explanation of our approach to 
corporate responsibility go to page 36

A N N U A L   R E P OR T   A N D   A C C O U N T S   2 0 11

Always learning

Pearson is the world’s leading 
learning company. We have 41,000 
people in more than 70 countries, 
helping people of all ages to make 
progress in their lives through 
all kinds of learning. 

W E H AV E TH R E E WO R LD - L E A D I N G B U S I N ES S ES:

Education
We provide learning materials, 
technologies, assessments  
and services to teachers and 
students of all ages and in more 
than 70 countries.

Consumer publishing
Penguin publishes more than 
4,000 fiction and non-fiction 
books each year – on paper,  
on screens and in audio 
formats – for readers of all 
ages. It is one of the world’s 
leading consumer publishing 
businesses and an iconic  
global brand.

Business information
The FT Group provides news, 
data, comment and analysis to 
the international business 
community. It is known around 
the world for its independent 
and authoritative information.

Learn more  
more
r online
at our online  
ting centre
reporting centre

arson.com/ar2011
www.pearson.com/ar2011

1

Overview 
A summary of who we are and what we 
do, including highlights of the operating 
and financial performance for the year.

Also includes chief executive Marjorie 
Scardino’s description of our business 
strategy and the key areas of investment 
and focus.

2

Our performance 
An in-depth analysis of how we performed 
in 2011. Also looks at the outlook for 2012 
and the principal risks and uncertainties 
affecting our businesses.

Heading one

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01
01

02 

Financial highlights

04  Chairman’s introduction

08  Chief executive’s strategic overview

13  Our performance

15 

16 

2012 Outlook

 Education:  
North America, International, Professional

24 

Business information: FT Group

26  Consumer publishing: Penguin

29  Other financial information

33 

Principal risks and uncertainties

3

Our impact on society 
Explains Pearson’s approach to corporate 
responsibility, giving a summary of 
our work in 2011 and our plans for 2012.

36 

Introduction

38  Raising literacy levels

39 

Improving learning outcomes

41  Contributing to competitiveness

43 

45 

Responsible business practice

Seven key commitments

4

Governance 
Provides details of the board, its policies 
and procedures and the report on 
directors’ remuneration.

46 

Board of directors

49  Chairman’s letter

50 

Board governance

65  Report on directors’ remuneration

5

Financial statements 
Detailed financial statements for both the  
Group and the parent company, including  
an analysis of the key measures used by the 
Group in its management of the business.

90  Group accounts

96 

Independent auditors’ report

158  Parent company accounts

167  Principal subsidiaries

168  Five year summary

170  Corporate and operating measures

173 

Index to financial statements

174  Shareholder information

176  Principal offices worldwide

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02

Pearson plc Annual report and accounts 2011

Financial highlights

In financial terms, Pearson’s goal is to achieve 
sustainable growth on three key financial goals 
– earnings, cash and return on invested capital, 
and reliable cash returns to our investors through 
healthy and growing dividends. Over the past five 
years we have produced, on average, 15% growth 
in earnings and 11% in cash flow. And we have 
sustained our growth even in the face of very tough 
economic and market conditions in recent years.

2011 Sales

£5.9bn
+6%

2011
£m

2010 
£m

Headline  
growth

CER 
growth 

Underlying 
growth

Business performance

Sales

Adjusted operating profit

Adjusted profit before tax

5,862

5,663

942

890

857

853

Adjusted earnings per share

86.5p

77.5p

6%

12%

1%

7%

4%

10%

4%

12%

Operating cash flow

Total free cash flow

Total free cash flow  
per share

983

772

1,057

(7)%

904

(15)%

96.5p

112.8p

(14)%

Return on invested capital

9.1%

10.3%

(1.2)% pts

Net debt

(499)

(430)

(16)%

Statutory results

Operating profit

Profit before tax

1,226

1,155

743

670

65%

72%

Basic earnings per share

119.6p

161.9p

(26)%

Cash generated  
from operations

1,093

1,169

(7)%

Dividend per share

42.0p

38.7p

9%

Notes 
Throughout this document:
a) 

 Growth rates are stated on a constant exchange rate (CER) basis unless otherwise stated.  
Where quoted, underlying growth rates exclude both currency movements and portfolio changes.
 Interactive Data was treated as a discontinued business in 2010 and sales and operating profit are stated 
on a continuing business basis, excluding Interactive Data from 2010. Until its sale on 29 July 2010, 
Interactive Data contributed 2010 revenues of £296m and 2010 adjusted operating profit of £81m.
 The ‘business performance’ measures are non-GAAP measures and reconciliations to the equivalent 
statutory heading under IFRS are included in notes 2, 8 and 33 to the annual report.

b) 

c) 

2011 Adjusted operating profit

£942m
+12%

Our five-year record
Average annual growth  
in headline terms, 2006–2011

A DJ U S TE D E A R N I N G S P E R S H A R E

+15%
+11%

O P E R ATI N G C A S H F LOW

 
Section 1 Overview

03

6%

60%

11%

2011 BY REGION

North America £3,522m
Europe £1,336m
Asia £646m
RoW £358m

23%

6%

67%

6%

2011 BY REGION

North America £628m
Europe £200m
Asia £55m
RoW £59m

21%

7%

75%

18%

2011 BY BUSINESS

Education £4,390m
Penguin £1,045m
FT Group £427m

8%

80%

12%

2011 BY BUSINESS

Education £755m
Penguin £111m
FT Group £76m

SALES £m

ADJUSTED OPERATING PROFIT £m

Pearson
(continuing operations)

Education

Pearson
(continuing operations)

Education

6000

5000

4000

3000

2000

1000

1000

800

600

400

200

0

06

07

08

09

0

06

07

08

09

Penguin

FT Group
11

10

Penguin

FT Group
11

10

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04

Pearson plc Annual report and accounts 2011

Chairman’s introduction

Pearson is pleased to 
report another year 
of solid progress on our 
financial and strategic 
goals, and on our 
returns to investors.

Watch the interview with Glen Moreno, Chairman
www.pearson.com/ar2011/glen-moreno

Dear shareholders,
Over the course of 2011, the value of our shares 
increased by 20%. They ended the year at a little 
over £12, their highest level for a decade. That 
growth was ahead of both the overall market 
(the FTSE100 was down 5.6%) and our sector 
(the DJ Stoxx 600 Media index was down 10.6%).

Add in the dividend and Pearson’s total return to 
shareholders was 24.4% in 2011. This was ahead  
of the FTSE 100 (down 2.2%) and the DJ Stoxx 
600 Media index (down 6.7%).

On a longer term view, our shares are up by 
almost 90% over the three years to the end of 2011 
and by more than 50% over five years. Our total 
shareholder return is 113% over three years and 
93% over five years.

This is a record we take some pride in. The board 
concentrates its time and energy on doing all we 
can to sustain it, even in the challenging economic 
conditions that face us. We do that by focusing on 
the following inter-related themes that we examine 
in more detail through this report.

S H A R E P R I C E P E R F O R M A N C E

ONE YEAR % CHANGE
(01.01.11 – 31.12.11) 

Pearson

FTSE 100

FTSE All-Share Media 

DJStoxx 600 Media

Source: Datastream as at 31 December 2011

THREE YEAR % CHANGE
(01.01.09 – 31.12.11) 

Pearson

FTSE 100

DJStoxx 600 Media

FTSE All-Share Media 

20.0%

-5.6%

-3.2%
-10.6%

88.8%

25.7%

51.6%
19.8%

Section 1 Overview

05

Strategy
For more than a decade now, Pearson’s strategy 
has revolved around our commitment to become 
the leading global learning company. The company 
saw tremendous social and economic need for 
education and skills, giving rise to significant business 
opportunities. We have therefore initiated – and 
continue to pursue – a radical shift in our business 
portfolio towards education. 

That focus on lifelong learning has been accompanied 
by three related and ongoing changes in: 

Performance
The board and management closely monitor the 
performance of Pearson’s businesses against strategic 
and operating plans.

As our strategy unfolds, we are seeing some 
fundamental changes in the dynamics of our business. 
We are therefore developing additional measures of 
business and financial performance more appropriate 
to our changing business models.

We discuss these changes in detail within our 
performance section.

  See page 13 for our performance review

 ›  what we deliver (from products to services);

 › how we deliver it (from print to digital); and 

 › where we operate (from developed world to 

faster-growing developing economies).

As always, Marjorie provides a vivid description 
of how we are applying our strategy, and adapting 
to accelerating structural change in our industries, 
in her review.

  See page 08 for the chief executive’s strategic overview

TOTA L S H A R E H O L D E R R E T U R N

ONE YEAR % 
(01.01.11 – 31.12.11) 

Pearson

FTSE 100

FTSE All-Share Media 

DJStoxx 600 Media

Source: Datastream as at 31 December 2011

THREE YEAR % 
(01.01.09 – 31.12.11) 

Pearson

24.4%

-2.2%

-0.1%
-6.7%

FTSE 100

DJStoxx 600 Media

FTSE All-Share Media 

113.0%

40.3%

67.0%
36.9%

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06

Pearson plc Annual report and accounts 2011

Chairman’s introduction continued

Governance
The board believes that good governance is closely 
linked to effective long-term strategy and value 
creation. The board agenda reflects our key priorities: 
Governance, Strategy, Business Performance and 
People. 

We focus on board composition, board effectiveness, 
succession planning and engagement with 
shareholders. 

We set out our framework and policies in the 
Governance section.

  See page 46 for the Governance report

Risk
The board, the audit committee and management 
devote a good deal of time to evaluating, monitoring 
and mitigating traditional business risks from the 
impact of economic recession to business continuity 
to the loss of key assets or people.

We also focus on newer risks that arise both from our 
evolving strategy and the changing economic, political 
and competitive environment. These newer risks 
include the emergence of disruptive technologies and 
technology-based competitors; operational and 
management challenges related to doing business in 
emerging markets; managing change in our traditional 
print-based publishing businesses; and protecting the 
reputation of Pearson and our world-famous brands.

We discuss these changes in detail within our strategy 
and performance sections.

   See page 13 for our performance section and the 

Audit Committee report

C H A N G E AT P E A R S O N

OPERATING PROFIT 

35%

11%

1999 
ADJUSTED 
OPERATING PROFIT
£449m

15%

Education
FT Group
Penguin
TV
Lazard

14%

25%

8%

80%

12%

2011 
ADJUSTED 
OPERATING PROFIT
£942m

North American Education
International Education
Professional
FT Group
Penguin

U K G A A P

I F R S

Remuneration
The board’s commitment to long-term value creation 
through a clearly-defined strategy sets the agenda 
for our approach to remuneration. We set high 
performance hurdles for Pearson’s senior managers. 
Where they have done well, our shareholders have 
done well too.

Even so, the board is deeply aware of the public 
debate and mood over executive compensation. 
This has influenced our remuneration plans for 2012.

We set out our policies and plans in full in our 
Remuneration report.

  See page 65 for the Remuneration report 

Section 1 Overview

07

Responsibility
The board is keenly aware that Pearson’s long-term 
value and franchise rests on fulfilling a social purpose. 
We exist to help improve people’s lives through 
learning. Our value is a by-product of helping teachers 
teach and students learn; of helping business people 
understand the world and make good decisions; 
of informing and entertaining readers through one 
of life’s greatest pleasures – a good book.

This is our core purpose and business, and we discuss 
it in detail both in Marjorie’s Strategy review and in 
our Corporate Responsibility report.

  See page 08 for the chief executive’s strategic overview

  See page 36 for the Our impact on society report

We hope that shareholders find that this report 
adds both to their understanding of the company 
and to the way we approach our opportunities and 
responsibilities. We welcome your feedback on 
its content, and as always we very much hope to see 
you in person at our annual shareholders meeting 
at the end of April.

Glen Moreno Chairman

TH E WO R L D ’ S L E A D I N G E D U C ATI O N CO M PA N I ES

E D U C ATI O N R E V EN U ES $ m

Kaplan (Washington Post)  $2.9m

Benesse Education  $3.7m

Apollo Group  $5.0m

Pearson  $6.5m

McGraw-Hill  $2.4m

Career Education Corp  $2.1m

Corinthian Colleges  $1.9m

Cengage Learning  $1.6m
Houghton Mifflin Harcourt  $1.4m

ETS*  $0.9m
Santillana (Prisa)  $0.9m

Lagardere Education  $0.6m
Anhanguera  $0.6m
New Oriental  $0.6m

Blackboard  $0.4m
Scholastic**  $0.4m
Infinitas Learning  $0.4m
Holtzbrinck (Macmillan)  $0.4m

Kroton Educacional  $0.3m
Sanoma Education  $0.3m
Educomp  $0.3m

  2010 data
  * 2009 data 
**Year to February 2011

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08

Pearson plc Annual report and accounts 2011

Pearson’s strategy: Marjorie Scardino, Chief executive

The outside 
environment has 
inspired us to move 
more quickly, to 
be more radical in 
our approach, to be 
more courageous.

Watch an interview with Marjorie Scardino, 
Chief executive: 
www.pearson.com/ar2011/marjorie-scardino

Dear shareholders,
By the time you start to read this letter (and please 
forgive the presumption that you do), its subject – 
2011 – will be ancient history. Pearson will be more 
than one quarter of the way through the next year, 
and making plans for the next five.

Like us, you may be more concerned about the future 
than the past. But we all know that what has happened 
is the best guide to what might happen, so I’d like to 
give last year a little time in this report before I talk 
about our plans. 

What happened in 2011? 

After several tough years in the world economy, 
we began the year hoping for a change for the  
better. But it turned out to be more of the same:  
slow economic growth in the developed world; 
austerity measures taking their toll on spending  
by governments and consumers; a crisis of 
unemployment – especially among young people – 
that played its part in social unrest. 

If that reads like a downbeat assessment of our world 
this past year, that’s how it felt. The wind was not in 
our sails. Even so, I’m anything but downbeat about 
the resilience and creativity Pearson’s people showed 
through those troubled and troubling waters.

Despite the gloom, they ground out another set 
of financial results to be proud of, and they achieved  
some goals that we believe will set us up for the  
future – and maybe even make the world a little  
better in the process. 

K E Y F I N A N C I A L M E A S U R E S : F I V E Y E A R R ECO R D

ADJUSTED EARNINGS PER SHARE PENCE

OPERATING CASH FLOW £m

11

10

09

08

07

86.5p

77.5p

65.4p

57.7p

46.7p

11

10

09

08

07

£983m

£1,057m

£913m

£796m

£684m

Section 1 Overview

09

You can see all the countable details in the charts on 
these pages, but to pick out a few of the high notes:

 › Sales up 6%, and just shy of £5.9bn;

 › Operating profits up 12%, to £942m; 

 › Earnings per share also up 12%, to 86.5p;

 › A proposed dividend increase of 9%, taking our  

full-year payment to 42p; and

 › An encouraging verdict from the stock market, 
which at year-end had pushed our shares 20%  
higher than last year (and almost 90% higher over 
the past three years).

That share price ended the year just over £12, a ten- 
year high. And on most of those financial measures, 
we set all-time highs for Pearson.

So, we can take one last look back at 2011 with some 
pride in a job well done. But we can’t spend any time 
congratulating ourselves. Another quick glance at the 
past tells us why.

Back in 2007, as the financial crisis was taking hold,  
the best consumer book company on the planet  
(that would be Penguin) published the memoirs of 
Alan Greenspan, the former chairman of the US 
Federal Reserve. In the financial crisis that followed, 
his legacy came under fire, but looking back, the title 
of his book was remarkably prescient. He called it 
The Age of Turbulence.

That’s a perfect description of what Pearson’s future 
holds, and what we have to plan for now. And there’s 
more than one kind of turbulence that’s going to 
require our vigilance and imagination:

Economic turbulence

The prospects for the world economy look dim for 
the short term. Any recovery from the 2008 financial 
crisis was faint and short-lived. Europe is now 
ploughing through one urgent economic crisis after 
another; austerity measures around the over-indebted 
world are having a deep impact, and growth appears 
to be slowing even in some emerging markets now. 

Still, the big shifts in economic growth and power are 
accelerating. Developing economies are growing on 
average 3% points a year faster than the US. And if 
that gap continues, those so-called ‘emerging’ markets 
will account for two-thirds of the world’s output in 
less than 20 years. China may overtake America as the 
world’s largest economy within the next ten. That’s an 
exciting – and sobering – prospect for a company like 
ours that today makes around two-thirds of its profits 
in America and just 2% in China.

Social turbulence

Economic turbulence generally builds to social 
upheaval. So those economic shifts are playing a part 
in protests across the Middle East, demonstrations 
in Western Europe and on Wall Street and riots in 
the UK. 

Our flattening world is becoming more unequal.  
This past October, we reached a world population of 
seven billion people. More than half of them are living 
on $2 a day or less. 

The world of work is one of the sources of profound 
disruption and anger (described by the Financial Times 
as ‘the din of inequity’). 

K E Y F I N A N C I A L M E A S U R E S : F I V E Y E A R R ECO R D

ADJUSTED OPERATING PROFIT £m

RETURN ON INVESTED CAPITAL %

11

10

09

08

07

£942m

£857m

£710m

£641m

£522m

11

10

09

08

07

9.1%

10.3%

8.9%

9.2%

8.9%

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10

Pearson plc Annual report and accounts 2011

Pearson’s strategy: Marjorie Scardino, Chief executive
continued

Around the globe more than 200 million people are 
unemployed. The young have been hit especially hard. 
In America, the youth unemployment rate has 
increased almost 70% to 18% since 2007; in the UK the 
rate is even higher, at more than 20%. In rich OECD 
countries, one in five young people is out of work; in 
much of the Middle East it’s one in three; in parts of 
Southern Africa one in two. 

And those who are ‘no-longer-young’ but still need 
to work can’t find it either because they don’t have 
the right skills. Creating new jobs – and helping people 
learn the skills that they’ll need to secure them and 
succeed – will be one of the most pressing priorities 
for governments around the world.

(I recognise the inherent dangers of raising such 
matters as someone in a very fortunate position 
whose remuneration is there for all to see somewhere 
in the pages of this report. But I’m convinced that large 
companies and the people who run them are going  
to have to understand and respond to these kinds  
of issues.)

Political turbulence

If we needed someone to tell us, former US President 
Bill Clinton did in the FT Magazine back in October: 
“Successful countries are ones where economic forces 
and government work together to raise job growth, 
lower unemployment, and narrow inequalities in 
income, health care and education.” But that kind of 
collaboration seems elusive right now.

In addition, our environment, both physical and social, 
is ever more political and ever more sensitive to 
political intervention. Managing those forces has come 
to be a requirement of every organisation. In our case 
that runs from consideration of media regulation and 
reform of education to copyright and intellectual 
property protection.

The public’s scepticism of financial institutions is also 
provoking more scepticism of companies in general, 
and especially of those that make a profit out of 
providing a public service, such as journalism or 
education. A climate of suspicion will be a critical 
challenge for a company that is large, global, successful 
and heavily dependent on the public’s trust and the 
public purse, as we are. 

O U R S TR ATEGY

1

Long-term organic investment in content

2

Digital products and services businesses

Over the past five years, we have invested more than £4bn in our 
business: new education programmes; new and established 
authors for Penguin; the FT Group’s journalism. We believe that 
this constant investment is critical to the quality and effectiveness 
of our products and that it has helped us gain share in many of 
our markets.

Our strategy is to add services to our content, usually enabled by 
technology, to make the content more useful, more personal and 
more valuable. These digital products and services businesses 
give us access to new, bigger and faster-growing markets. In 2011, 
our digital revenues were £2bn or 33% of Pearson’s total sales. 

EDUCATION AND PENGUIN PRE-PUBLICATION 
EXPENDITURE AND AUTHOR’S ADVANCES $m

PEARSON’S DIGITAL REVENUES  
% OF SALES

11

10

09

08

07

$794m

$816m

$794m

$775m

$741m

11

10

09

08

07

33%
29%
25%
22%
21%

Section 1 Overview

11

Technological turbulence 

The death of Steve Jobs, the leader of Apple, was a 
moment to reflect on the remarkable technological 
changes in our times. At the start of his life, the 
silicon chip hadn’t been invented. By the end of it, 
only 56 years later, two billion people were using the 
internet and five billion were using mobile phones. 

Not all of them by a long shot were using Apple 
devices, but that company did play a special role in 
the creation and growth of new consumer forms 
and technologies. It helped open fresh possibilities 
for many, including our company, and has made 
fundamental changes in what we do and how we 
do it. Those changes will only speed up.

What does that mean for our future?

So these are turbulent times for any company, but 
especially for one like ours. And this turbulence is not 
a freak storm at sea that will soon give way to calmer 
waters. This kind of disruption is our new reality. It’s 
the environment we have made our plans around for 
the next five years at least.  

This environment doesn’t provoke us to change 
course, or to throw our strategy overboard. We think 
it remains a sound fundamental strategy, one that has 
proven it can enable the company to prosper through 
good times and bad. (In 2006, before the financial 
crisis and the subsequent recession, our sales were 
£4.4bn. In 2011, still in a downturn, they were more 
than 30% higher – around £6bn. In that time, our 
profit rose from less than £600m to close to £950m 
and earnings per share from a little over 40p to 
about 86p).

But the outside environment has inspired us to move 
more quickly, to be more radical in our approach, 
to be more courageous. The areas we’ll be changing 
centre on themes that are familiar, but on which we’re 
either moving faster or taking a different approach. 

Here’s a summary of them:

1. Investment: We’re an aggressive, long-term 
investor in our businesses. This past year, we made 
some £0.5bn of organic investment: new learning 
programmes and technologies, new authors, taking 
our assets into new markets. 

3

International expansion

4

Efficiency

We are already present in more than 70 countries and 
we are investing to become a much larger global company, 
with particular emphasis on fast-growing markets in China, India, 
Africa and Latin America. In 2011, Pearson generated $1bn of 
revenue in developing markets for the first time. They now 
account for 11% of our total sales and 22% of our people.

Our investments in content, services and new geographic 
markets are fuelled by steady efficiency gains. Since 2007,  
our operating profit margins have increased from 13.7% to 16.1% 
and our ratio of average working capital to sales has improved 
from 20.1% to 16.9%.

RAPID GROWTH IN EMERGING MARKETS
PEARSON REVENUES $m

PEARSON MARGINS %

11

10

09

08

07

China/Hong Kong
Central/Latin America

India

Africa
Middle East

$1,036m
$834m
$648m
$513m
$471m

11

10

09

08

07

16.1%

15.1%

13.8%

14.6%

13.7%

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12

Pearson plc Annual report and accounts 2011

Pearson’s strategy: Marjorie Scardino, Chief executive
continued

In addition, we have over the past five years invested 
£2.5bn in acquisitions, all of which have been additions 
or fill-ins to build our existing business. Our very 
strong balance sheet – just £500m of net debt at the 
end of 2011 – allows us to contemplate more of the 
same, should we see good opportunities.

2. Technology: Today’s Pearson is a technology 
company as much as we are a newspaper or book 
publishing company (though those don’t go away in the 
digital age – they are more flexible). Digital businesses 
last year contributed about one-third of our sales, or 
almost £2bn in total. Five years ago, they were 20%, 
about £720m. This represents a fundamental shift in 
our business, our culture and our growth 
opportunities.

3. Fast-growing markets: For many years, Pearson was 
primarily an Anglo-American company. Though we’re 
still very much at home and working in those two 
countries, Pearson is now a truly international 
company with market-leading businesses from China 
to India to Brazil to southern Africa. ‘Emerging 
markets’ last year added up to 11% of our sales – and 
22% of our people (because we’re generating rapid 
growth there and getting ready for more). 

4. Efficiency and scale: While we’ve been growing, 
a feature of Pearson has long been steady efficiency 
gains also. Our margins reached an all-time high of 
16.1% this past year, and our cash generation was 
more than 100% of profits, as it has been for the last 
five years. Still, we see more to go for and more ways 
to go, especially as we accelerate our transition 
from traditional print-based activities to digital and 
services models.

What I’ve talked about in this report are the themes 
that have brought us to where we are, and made us  
a more durable company. We think they, too, are 
durable. But that doesn’t mean that our plans and 
programmes aren’t both innovative and brave. 

Finally, as we encounter the future we’ve been 
preparing for, we will stand by some principles  
that have long been part of Pearson’s DNA:

1. We want to follow our ‘always learning’ motto 
inside as well as outside our company – with our 
own people as well as with our customers. We  
want to educate our workforce for the needs of  
today, and, more importantly, for the needs they’ll 
have throughout their working lives – needs to  
change skills, to teach themselves, and to excel  
rather than merely get by.

2. We want our work to be effective in tackling some 
big problems. That means helping people learn who 
have not had access to education; helping change the 
face of business through new ways of learning and 
making decisions; measuring ourselves by whether 
what we do is effective, not whether it’s used.

3. We want to be a company that has a strong sense  
of social purpose (helping people make progress in 
their lives through learning) and high standards of 
ethical behaviour (which we summarise  
in Pearson’s values: brave, imaginative and decent). 

As we strive to achieve these goals, we want our 
shareholders to know and understand our direction. 
I hope you are enthused enough about it to support  
us into this future that we’ve planned and practiced 
for and now are taking head-on. 

Thank you for the support you’ve given us up to now.

Marjorie Scardino Chief executive

 
Our performance: 2011 financial overview

Section 2 Our performance

13

SALES GROWTH £m

11  £5,862m

10  £5,663m

£59m  Underlying growth

£262m  Acquisitions

£(122)m FX 

OPERATING PROFIT GROWTH £m

11  £942m

10  £857m

£62m  Underlying growth

£39m  Acquisitions

£(16)m FX 

In 2011, Pearson increased sales by 4% in headline 
terms to £5.9bn and adjusted operating profit from 
continuing operations by 10% to £942m. 

The headline growth rates were reduced by currency 
movements and helped by acquisitions. Currency 
movements reduced sales by £122m and operating 
profits by £16m. This was the result of the weakening 
of the US dollar and other currencies against sterling: 
we generated approximately 60% of our sales  
and profits in US dollars and the average exchange 
rate moved from £1:$1.54 in 2010 to £1:$1.60 in  
2011. At constant exchange rates (i.e. stripping out 
the impact of those currency movements), our 
sales and adjusted operating profit grew 6% and 
12% respectively. 

Acquisitions, primarily in our education company, 
contributed £262m to sales and £39m to operating 
profits. This includes integration costs and investments 
related to our newly-acquired companies, which 
we expense.

Our reshaping of Pearson continues to have a 
significant impact on our financial results. We sold 
Interactive Data in July 2010: it contributed seven 
months of sales, profits and cash in that year and none 
in 2011. We sold our 50% stake in FTSE International 
to the London Stock Exchange for net proceeds of 
£428m in December 2011: it contributed 2.2p to 
Pearson’s earnings per share in 2011. 

Our underlying revenue and operating profit (i.e. 
stripping out the benefit of both portfolio changes and 
currency movements) grew 1% and 7% respectively. 

Our tax rate in 2011 was 22.4%, compared to 25.2% 
in 2010, reflecting a non-recurring benefit from 
settlement of various prior year tax affairs.

We increased adjusted earnings per share by 12% 
in headline terms to 86.5p.

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14

Pearson plc Annual report and accounts 2011

Our performance: 2011 financial overview
continued

Cash generation 

Dividend

Headline operating cash flow declined by £74m as 
cash conversion returned to a more normalised rate 
of 104% (compared to 113% in 2010). The contribution 
to cash from working capital reduction was £39m 
(£149m in 2010, which was unusually high because in 
a strong adoption year pre-publication amortisation 
exceeded investment). Free cash flow declined by 
£132m to £772m, additionally reflecting higher tax 
payments following utilisation of the remaining available 
tax losses in 2010. Our average working capital to sales 
ratio improved by a further 3.2 percentage points to 
16.9% reflecting the benefits of our shift to more digital 
and service-orientated businesses.

Return on invested capital

Our return on average invested capital was 9.1%, well 
ahead of our cost of capital. It was lower than the 2010 
figure of 10.3%, due to several factors: the sale of 
Interactive Data, one of our least capital-intensive 
businesses; integration charges related to acquisitions; 
and an increased cash tax rate.

Statutory results

Our statutory results show an increase of £483m 
in operating profit to £1,226m (£743m in 2010). 
Basic earnings per share were 119.6p in 2011, down 
from 161.9p in 2010, with the profits on the sale of 
FTSE International in 2011 not matching those for 
Interactive Data in 2010.

Balance sheet

Our net debt increased modestly to £499m (£430m in 
2010). We benefited from the proceeds from the sale 
of FTSE International and strong cash generation, 
offset by acquisition investment of £896m and 
sustained investment in our businesses. Since 2000, 
Pearson’s net debt/EBITDA ratio has fallen from 3.9x 
to 0.5x and our interest cover has increased from 3.1x 
to 18.1x. 

The board is proposing a dividend increase of 9% to 
42.0p, subject to shareholder approval. 2011 will be 
Pearson’s 20th straight year of increasing our dividend 
above the rate of inflation. Over the past ten years 
we have increased our dividend at a compound 
annual rate of 7%, returning more than £2.5bn to 
shareholders. We have a progressive dividend policy: 
we intend to sustain our dividend cover at around 
2.0x over the long term, increasing our dividend 
more in line with earnings growth. 

AVERAGE WORKING CAPITAL/SALES %

11

10

09

08

07

BALANCE SHEET STRENGTH

Net debt/EBITDA

18

15

12

9

6

3

0

4.1x

2.7x

16.9%

20.1%

25.1%

26.1%

25.6%

Interest cover

18.1x

0.5x

01

02

03

04

05

06

07

08

09

10

11

DIVIDEND PER SHARE PAID IN FISCAL YEAR
PENCE

45

40

35

30

25

20

15

10

5

0

96

97

98

99

00

01

02 03 04 05 06 07 08

09

10

11

Outlook: 2012

The external environment is likely to remain 
challenging in 2012 in the face of turbulent 
macroeconomic conditions and rapid structural 
change in our industries. However, we will once 
again make progress on our strategic goals of making 
Pearson more digital, more exposed to fast-growing 
markets and more directly engaged in helping  
students succeed. 

Our 2012 financial results will reflect the sale of our 
50% stake in FTSE International (which contributed 
no sales, £20m of operating profit and 2.2p of 
adjusted EPS in 2011) and higher tax rates (after 
one-off benefits in 2011). At this early stage in the year 
we expect Pearson to achieve growth in sales and 
operating profits in 2012. Margins will reflect 
integration costs on acquisitions made in 2011 (which 
are expensed) and the FTSE sale. This guidance is 
struck at current exchange rates (£1:$1.59). 

Education

In Education, we expect to achieve continued 
growth in 2012. In North America, we anticipate 
modest growth in higher education as rapid take-up 
of our technology and services is partially offset by 
lower college enrolments and challenging conditions 
in the market for printed textbooks. We expect our 
Assessment and Information business to remain 
resilient as it prepares for the transition to 
next-generation Common Core assessments. We 
expect good growth in digital school programmes 
and services, but another tough year for the School 
textbook publishing industry, which will continue to 
be affected by pressure on state budgets and delays 
in purchasing decisions during the transition to the 
new Common Core standards. 

International

We expect our International education business to 
show good growth. Austerity measures will continue 
to affect education spending in much of the developed 
world, but we see significant opportunity in emerging 
markets in China, south-east Asia, Latin America, the 
Middle East and Sub-Saharan Africa – which together 
accounted for more than 40% of our International 
education revenues in 2011. Across our education 
company, we will be integrating acquisitions made in 
2011 (and expensing the costs) and making a series 
of organic investments in fast-growing segments 
including digital learning, English language teaching 
and institutional services.

Section 2 Our performance

15

Professional

We expect our Professional education business to 
grow again, benefiting from the continued strength of 
our worldwide professional testing business. In the 
UK, government funding pressures and policy change 
relating to apprenticeships are creating a tough trading 
environment in professional training.

FT Group

The FT Group’s profits will be lower in 2012 than 
in 2011, reflecting the sale of our 50% stake in 
FTSE International and further actions weighted 
towards the first half of the year to accelerate the 
shift from print to digital. The Financial Times and 
The Economist Group (in which Pearson owns a 
50% stake) are predicting weak advertising markets 
but strong growth in digital subscription revenues. 
Mergermarket will benefit from its high subscription 
renewal rates, although the outlook for M&A activity 
remains uncertain. 

Penguin

Penguin has performed strongly in recent years in the 
context of rapid structural change in the consumer 
publishing industry. We expect it to perform in line 
with the overall industry this year, facing tough 
conditions in the physical bookstore channel but 
helped by its strong position in digital. eBook revenues 
accounted for 12% of Penguin revenues worldwide in 
2011, up from 6% in 2010, and we expect this 
percentage to increase significantly again in 2012.

Interest and tax

In 2012, our net interest charge will be broadly level 
with 2011. We anticipate our P&L tax charge against 
adjusted earnings to be in the 24–26% range with our 
cash tax rates around the same level.

Exchange rates 

Pearson generates approximately 60% of its sales in 
the US. A five cent move in the average £:$ exchange 
rate for the full year (which in 2011 was £1:$1.60) has 
an impact of approximately 1.3p on adjusted earnings 
per share.

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16

Pearson plc Annual report and accounts 2011

North American Education

North American 
Education is Pearson’s 
largest business, with 
2011 sales of £2.6bn 
and operating profit  
of £493m. 

SCHOOL PUBLISHING ADOPTION CYCLE WIN RATES

Win rate %
11

10

Pearson’s market share by value of new business in the 
US adoption states. Market share is quoted as a percentage 
of the total value of adoptions that we participated in.

US EDUCATION PUBLISHING SCHOOL 
AND COLLEGE SALES GROWTH VS INDUSTRY

ASSESSMENT AND INFORMATION TESTING 
CONTRACT WIN RATES

Pearson %

11

10

Industry %

11

10

Pearson’s total year-on-year sales growth in school and college 
education publishing products in the US versus the 
year-on-year sales growth of the total US industry.

(0.7)%

7.7%

(3.5)%
4.4%

Win rate %

11

10

The lifetime value of the US testing contracts won 
by Pearson this year as a percentage of the total lifetime 
value of competitive contracts bid for this year.

ONLINE LEARNING USERS

MyLab Registrations no.

11

10

The number of registrations by students to access one 
of our North American MyLabs online homework and 
assessment programmes.

37%

28%

61%

79%

8.9m

7.3m

Section 2 Our performance

17

Digital learning 
platforms 

In 2011 student registrations on our digital learning 
platforms increased by 23% to 43 million. 

DIGITAL LEARNING PLATFORMS

Users, million
11

10

09

08

42.9m

34.9m

26.4m

19.9m

Watch our new digital highlights film:
www.pearson.com/ar2011/digital

 › We developed a new model of enterprise-wide 

support for online higher education with Arizona State 
University Online and Ocean Community College. 
Through these long-term partnerships, Pearson runs 
the full online learning programmes for these 
institutions and earns revenues based on the success 
of the institution and its students.

 › Pearson LearningStudio increased fully-online student 

enrolments by 20% to ten million. Renewal rates 
remain high at more than 80% by value with fewer 
large accounts up for renewal in the year. 

 › We launched OpenClass, a dynamic, scalable and 
cloud-based Learning Management System which 
encourages social learning and is easy and free  
to use.

North American Education is Pearson’s largest 
business, with 2011 sales of £2.6bn and operating 
profit of £493m. Building on our roots as a leading 
publisher of educational materials and provider of 
assessment services, we have made significant 
investments and changes to transform Pearson into 
a world-leading provider of learning technologies 
for students and enterprise services for educational 
institutions. These technology services – including 
LearningStudio (formerly known as eCollege), 
OpenClass, PowerSchool, the MyLabs, Data 
Solutions (Edustructures), Schoolnet and 
Connections Education – are the backbone of our 
strategy to help educators raise student performance 
and institutions to become more effective. In 2011, 
our strength in digital and services businesses 
enabled us to perform ahead of our more traditional 
print publishing markets, which were adversely 
affected by state budget pressures and decline in 
college enrolments.

Higher Education highlights in 2011 include:

 › The US higher education publishing market was 

broadly level with 2010, according to the Association 
of American Publishers, with solid revenue growth 
in public colleges offset by enrolment declines in 
for-profit colleges following changes in Federal 
regulations. 

 › Pearson gained share, benefiting from its lead in 

technology and customisation, and has now grown 
faster than the US higher education industry for  
13 consecutive years.

 › Pearson’s pioneering ‘MyLab’ digital learning, 

homework and assessment programmes grew 
strongly with student registrations in North America 
up 22% to almost nine million. Usage continues 
to grow strongly with graded submissions up 39% 
to almost 250 million across the globe. Evaluation 
studies show that the use of MyLab programmes 
can significantly improve student test scores and 
institutional efficiency (http://bit.ly/ymMMAi).

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18

Pearson plc Annual report and accounts 2011

North American Education continued

Assessment and Information highlights in 2011 include:
 › Revenues at our Assessment and Information division 
grew modestly in 2011. State funding pressures and 
the transition to Common Core assessments 
continued to make market conditions tough for our 
state assessment and teacher testing businesses; 
these were offset by good growth in diagnostic and 
clinical assessments. 

 › We signed several important contracts including 

state-wide student assessment contracts in New York, 
Kentucky and Arizona; Race to the Top Florida 
formative assessment; Indiana educator licensing 
and Ohio pre-service teacher assessment. We 
also renewed three important contracts, extending 
our relationships with Virginia and Maryland for 
state-wide student assessments and with ETS to 
service state-wide assessments for California.

 › We signed an agreement with Stanford University 
to provide the capability to deliver the Teacher 
Performance Assessment (TPA) – a nationally 
available, web-based performance assessment 
for measuring the effectiveness of teacher 
candidates nationally.

 › We delivered 13 million secure online tests in 

2011 with strong growth in automated written and 
spoken assessment scoring volumes. We won the 
Online Assessment Readiness Tool contract from 
both the PARCC and SBAC Common Core consortia  
to help the 45 states prepare for the transition to 
online assessments.

 › PowerSchool supported more than ten million 

students, up 6% on 2010, and developed its platform 
to enable 18 additional languages to be used on the 
PowerSchool parent portal.

 › Our clinical assessment business grew well boosted by 
strong growth at AIMSweb, our progress monitoring 
service which enables early intervention and 
remediation for struggling students. Usage of 
AIMSweb increased dramatically with 47 million 
assessments delivered in 2011, up more than 40%. 

 › We acquired Schoolnet, a fast-growing and innovative 
education technology company that aligns assessment, 
curriculum and other services to help individualise 
instruction and improve teacher effectiveness. 
Schoolnet serves more than five million US pre 
K-12 students through partnerships with districts 
and states, supporting about one-third of America’s 
largest cities. 

Insight 
for learning 

Schoolnet provides assessment, 
curriculum and other services to help 
personalise learning and improve 
teacher effectiveness. It supports 
more than five million students in 
primary and secondary education 
through partnerships with districts 
and states across the US.

Watch our new film about Schoolnet:
www.pearson.com/ar2011/schoolnet

Section 2 Our performance

19

School highlights in 2011 include:

 › We continue to develop digital programmes, 

platforms and apps to boost achievement, access 
and affordability. We launched two major new 
school programmes aimed at meeting rising literacy 
standards under the Common Core:

i-lit (http://redefiningliteracy.com), a personalised 
digital reading programme. It combines our proven 
literacy model (with many students making two 
years of literacy growth in a single year), automated 
assessment capabilities and compelling literature 
from Penguin and Dorling Kindersley, all delivered 
through iPads. 

Pearson English Learning System, which benchmarks, 
monitors and tracks both student progress and 
teacher best practice to boost English language skills. 

 › Poptropica (www.poptropica.com) is one of 

the largest virtual worlds for young children in the 
US and was named by Time as one of ‘The 50 Best 
Websites of 2011’. Poptropica has up to 9.7 million 
monthly unique visitors from more than 130 countries.

 › The US school textbook publishing market declined 

9% in 2011, according to the Association of American 
Publishers. There were several pressures on the 
industry including weakness in state budgets, a lower 
new adoption opportunity (total opportunity of 
$650m in 2011 against $800m in 2010) and delays in 
purchasing decisions during the transition to the new 
Common Core standards. 

 › Pearson gained share with a strong adoption 

performance boosted by our blended print-and-digital 
programmes including Writing Coach, Prentice Hall 
Math and enVisionMATH. We took an estimated 37% 
of new adoptions competed for (or 31% of the total 
new adoption market). 

 › We acquired Connections Education which operates 

online K-12 schools in 21 states and a nationwide 
charter school programme. It served 33,200 students 
in 2011, up 43% from 2010. Connections Academy 
Schools have consistently high performance ratings, 
particularly in states focused on measuring growth in 
student learning.

 › SuccessNet, our online learning platform for school 
teachers and students, generated more than six 
million registrations in 2011, up 5% on 2010. The 
number of assessments taken through SuccessNet 
increased by 32% to more than 11 million.

Bringing 
education home 

Connections Education operates 
online or ‘virtual’ schools for more 
than 33,000 students in 21 states 
across the US. Virtual schools serve 
a diverse population of students 
including those who may be gifted, 
struggling, pursuing careers in sports 
or the arts, in need of scheduling 
flexibility, or who have chosen 
home schooling.

Watch our new film about Connections Education:
www.pearson.com/ar2011/connections-education

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20

Pearson plc Annual report and accounts 2011

International Education

Our International 
Education company  
is active in more than 
70 countries. 

K E Y P E R F O R M A N C E I N D I C ATO R S

£ millions

2011

2010

Headline  
growth

CER 
growth 

Underlying 
growth

Sales

1,424

1,234

15%

15%

Adjusted 
operating profit

196

171

15%

13%

4%

2%

ONLINE LEARNING USERS

MyLab Registrations no.

11

10

The number of registrations by students and professors 
to access one of our International Education MyLab 
online homework and assessment programmes.

ONLINE LEARNING LOGINS

Logins no.

11

10

Number of logins by users of International Education’s 
online results service.

915,502

673,460

276,873

140,643

Watch an interview with 
John Fallon, Chief executive,  
International Education
www.pearson.com/ar2011/john-fallon

Our International Education company is active in more 
than 70 countries. It is a major focus of our strategy, 
and sales and profits have broadly doubled since 2007. 
Our strategy is to combine educational content, 
assessment, technologies and related services to help 
educational institutions become more effective and 
their students more successful. We expect to benefit 
from a series of powerful long-term global trends: 
increasing public and private spending on education 
(despite current pressures on public spending in 
developed markets); growing participation rates; 
the demand for assessment to provide measures of 
achievement; the growing technology infrastructure 
in educational institutions; and the rise of English 
as a global language. In 2011, we continued to make 
significant organic investments in expanding the 
footprint of Wall Street English in China and the 
roll-out of our school services business in India 
as well as incurring significant charges from the 
integration of acquisitions, most notably the school 
systems business of SEB in Brazil.

Global highlights in 2011 include:

 › Wall Street English, Pearson’s worldwide chain of 

English language centres for professionals, increased 
student numbers by 9% to more than 190,000. 
We opened 19 new centres around the world, 
bringing the total number close to 450.

 › More than 0.9 million students registered for our 

MyLab digital learning, homework and assessment 
programmes, an increase of 36%. They included more 
than 150,000 MyEnglishLab registrations, up 70%, and 
28,000 registrations for our high school mathematics 
programme MathXL, a 54% increase.

Section 2 Our performance

21

 › We acquired Global Education and Technology 
Group, a leading provider of test preparation 
services for English Language and other professional 
qualifications, for $155m in cash. Global Education has 
approximately 450 (115 owned and 335 franchised) 
learning centres in 150 cities across China.

 › In South Africa we gained share in school publishing, 
but market conditions were tougher than expected 
during a year of major curriculum reform. Student 
enrolments grew strongly at CTI, up 13% to 8,700, 
which continues to deliver significantly better 
completion rates than its peers and strong job 
placement rates of 70%. We delivered half a million 
secondary textbooks for Physics, Biology and History 
to all government secondary schools in Uganda, one 
million Junior African Writer readers to the Ministry 
of Education in Sierra Leone and almost two million 
textbooks in five subjects to secondary schools 
in Zimbabwe.

 › In Brazil, we successfully completed the first stage 

of the SEB Pearson Sistemas integration with major 
investments and improvements across the business. 
Our Virtual Library grew strongly and now reaches 
two million students across 100 universities, and we 
entered the K-12 publishing market. In Colombia, we 
implemented a bilingual teacher training programme 
in several states and in Chile we won a contract to 
evaluate the national college admissions test.

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 › We developed a new model of enterprise-wide 
support for online higher education with the 
University of New England (UNE) in Australia which 
will launch in 2012. The partnership enables UNE to 
expand its distance learning capacity and access to 
higher education and ties Pearson’s revenue to the 
success of the institution and its students. 

 › Our Fronter learning management system grew 

strongly with new contracts won in Malta, Tasmania 
and Poland. Active users rose by 18% to 1.3 million 
and their logins by 11% to 154 million.

 › Student test volumes for the Pearson Test of 

English Academic saw robust growth supported by 
recognition from almost 1,900 institutions including 
the Australian Department of Immigration & 
Citizenship and 95% of UK Universities. 

 › The Organisation for Economic Co-operation 
and Development chose Pearson to develop a 
competency and assessment framework for the 2015 
cycle of The Programme of International Student 
Assessment (PISA) tests, one of the world’s most 
prestigious programmes of international tests.

Developing markets highlights in 2011 include:
 › In China, student enrolments at our Wall Street 

English centres increased 25% to 53,000, boosted by 
strong underlying demand and the launch of 11 new 
centres. Our students continue to rapidly acquire 
high-level English skills with average grade levels 
achieved by our students rising by 11% during 2011.

In training for an 
international education 

Global Education is a leading provider of test 
preparation services for students in China who  
are learning English. It has a network of 450 test 
preparation and training centres across 150 cities in 
China and also provides English language training for 
children, tutoring in a range of subjects and teaching 
for other foreign languages.

Watch our new film about Global Education:
www.pearson.com/ar2011/global-education

 
 
 
 
 
22

Pearson plc Annual report and accounts 2011

International Education continued

 › In India, we incurred costs related to the acquisition of 

 › Our Bug Club digital reading programme for  

TutorVista and invested to grow the business. 
We have doubled the number of schools managed by 
TutorVista to 24 and the installations of its multimedia 
teaching tool Digiclass to approximately 10,000. 
Vocational and Professional enrolments at our 
IndiaCan joint-venture grew more than 50% to 
86,000, with particular strength in spoken English, 
Chartered Accountancy, Engineering and 
MBA qualifications. 

 › In the Middle East, our performance was boosted by 
sales of Reading Street and Scott Foresman Math in 
Saudi Arabian schools; Giancoli Physics and Thomas 
Calculus along with strong MyLabs uptake in Turkish 
colleges; and Haeussler Mathematics and Hubert 
Engineering along with strong MyLab redemptions 
in Egypt. 

United Kingdom highlights in 2011 include:

 › Our UK business made solid progress during the year 
despite significant regulatory and policy changes in 
its markets, most notably in vocational and general 
qualifications, apprenticeships and in higher education.

 › We marked more than 5.7 million GCSE, A/AS Level 

and other examinations with 90% using onscreen 
technology. We marked more than 3.8 million test 
scripts for over half a million pupils taking National 
Curriculum Tests at Key Stage Two in 2011 and have 
been selected to mark tests in 2012.

primary schools combines engaging phonics-based 
books with games, assessments and teacher diagnostic 
tools to boost reading enjoyment and comprehension. 
In 2011, more than 145,000 online users in almost 900 
schools subscribed to Bug Club online.

 › We acquired EDI plc, a leading provider of education 
and training qualifications and assessment services, 
with a strong reputation for the use of information 
technology to administer learning programmes and 
deliver on-screen assessments. Registrations for our 
own BTEC Apprenticeships more than doubled to 
80,000 students. 

Rest of World highlights in 2011 include:

 › We launched the Australian edition of our pioneering 
US digital maths curriculum, enVisionMATH. We have 
more local versions in development to bring high 
quality digital curriculum to new markets across  
the globe.

 › In Italy, our new digital curriculum helped us gain 

significant share in lower secondary adoptions and 
to see good growth overall.

 › In Germany, we acquired Stark Holding, a leading 

provider of education materials including test 
preparation resources for pupils and teachers. 

 › In Japan, we faced major disruption following the 
March 2011 tsunami but maintained operations 
and achieved notable successes, particularly with 
the Versant Test of Communicative English and 
the launch of BTEC.

Here’s a 
conversation starter 

Wall Street English provides spoken 
English training for adults in 450 learning 
centres in 25 territories across Asia, 
Europe, the Middle East and Latin 
America. In 2011 we opened 19 new 
centres around the world.

Section 2 Our performance

23

K E Y P E R F O R M A N C E I N D I C ATO R S

£ millions

Sales

Adjusted 
operating profit

2011

2010 Headline 
growth

CER 
growth

Underlying 
growth

382

333

15%

17%

2%

66

51

29%

31%

10%

Professional training

 › Despite significant regulatory and policy changes 
in the apprenticeship market, Pearson in Practice 
successfully graduated its largest IT cohort and 
launched or enhanced several new apprenticeship 
programmes in logistics, construction, management 
and customer service, business and health.

 › We acquired TQ Holdings Ltd which provides 
technical education and training services to 
governments, institutions and corporations around 
the world with particular expertise in skills related 
to the defence, engineering, oil and gas and 
construction sectors. 

Professional publishing highlights in 2011 include:
 › Our resilient performance in the US benefited from 
the breadth of our publishing and range of revenue 
streams, from online retail through digital 
subscriptions. As a result, digital products and 
services now account for more than 25% of our 
professional publishing revenues in the US. In some 
International markets such as Japan, professional 
publishers continued to face very challenging 
trading conditions.

 › In the US, we launched MyGraphicsLab which 

integrates 50 hours of videos, 250 creative projects, 
50 presentations and 1,000 quiz questions with 
real-world assignments to prepare students for 
the job market.

Professional Education

Our Professional 
Education business is 
focused on publishing, 
training, testing 
and certification 
for professionals. 

Over the past five years, we have increased operating 
profit from £27m in 2007 to £66m in 2011. We 
expect this business to benefit from rising demand 
for work-related skills and qualifications in both 
developed and developing markets, and from close 
connections with professional content and customers 
in other parts of Pearson.

Professional testing highlights in 2011 include:

 › We continued to see good revenue and profit growth 
at Pearson VUE, which administered more than seven 
million tests during the year, benefiting from sales of 
additional services to customers and contractual fee 
increases. We won a number of new contracts 
including the Construction Industry Training Board 
in the UK, the National Council of Examiners for 
Engineering and Surveying in the US, and the HP 
certification examination worldwide. 

 › We formed a joint venture with the American 

Council on Education to develop an online General 
Educational Development (GED) test aligned with 
new Common Core standards. The GED test 
measures an adults’ high school level knowledge 
and skills in math, reading, writing, science and 
social science.

 › We launched a new touch-screen theory driving test 
for the Roads and Transport Authority for Dubai. 
The test is delivered in Arabic, English and Urdu. 
The new test follows the opening last year of a new 
Pearson VUE office in Dubai to meet the Middle East’s 
demand for computer-based testing. 

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24

Pearson plc Annual report and accounts 2011

Financial Times Group

The FT Group is a 
leading provider of 
essential information 
in attractive niches 
of the global business 
information market. 

K E Y P E R F O R M A N C E I N D I C ATO R S

£ millions

Sales

Adjusted 
operating profit

2011

2010 Headline 
growth

CER 
growth

Underlying 
growth

427

403

6%

8%

7%

76

60

27%

22%

17%

TOTAL PAID CONTENT

Average no. of customers thousands

11

10

The average number of daily and global FT paying customers 
across print and online. 

FT.COM REGISTERED USERS

No. millions

11

10

The average number of monthly registered users.

MERGERMARKET RENEWAL RATES

Mergermarket %

11

10

DebtWire %

11

10

601k

597k

4.3m

3.2m

99.1%

105.5%

101.6%

99.6%

The current year value of sales to existing customers as a percentage 
of their spend in the previous year.

Watch an interview with  
Rona Fairhead, Chief executive,  
Financial Times Group
www.pearson.com/ar2011/rona-fairhead

The FT Group is a leading provider of essential 
information in attractive niches of the global business 
information market. These include insight, news and 
analysis offered through a growing number of print, 
digital and mobile channels. In recent years, the FT 
Group has significantly shifted its business towards 
digital, subscription and content revenues, divested its 
data businesses and has continued to invest in talent 
and in services in faster-growing emerging markets. 
In 2011, FT Group produced strong revenue and profit 
growth with digital and services now accounting for 
47% of FT Group revenues, up from 25% in 2007. 
Content revenues comprised 58% of total revenues, 
up from 41% in 2007, while advertising accounted for 
42% of FT Group revenues, down from 59% in 2007. 

Financial Times highlights in 2011 include:

 › The FT produced strong and accelerating growth 

in its digital readership with online subscriptions up 
29% to 267,000, 2,000 direct corporate licences and 
FT.com registered users up 33% to more than four 
million. Combined paid print and digital circulation 
reached 600,000 in 2011, the highest circulation in 
the history of the FT. At the end of 2011, digital 
subscribers exceeded print circulation in the US for 
the first time. The Average Daily Global Audience 
across print and online grew 3% to 2.2 million people 
worldwide, our largest audience ever.

 › Readership continues to migrate online and to mobile, 
which now generates 19% of traffic to FT.com. We 
launched FT web apps optimised for iPad and Android 
devices including a custom app for India. The web 
apps provide FT subscribers access to our content 
online and through mobile devices with a single 
subscription and data analytics allow us to better 
serve our customers. 

Section 2 Our performance

25

FT for everyone 

The FT was the first major news publisher to 
launch an app that uses HTML5 technology and 
allows users to download the app directly from a 
browser. Since June 2011, the FT Web App has had 
over 1.3 million visitors and won an award for Best 
Mobile Innovation for Publishing at the Global 
Mobile Awards. In January 2012 the FT acquired 
Assanka, its partner in developing the app, which 
we expect to yield benefits within the FT Group 
and across Pearson.

Watch our new digital highlights film:
www.pearson.com/ar2011/digital

Joint ventures and associates highlights in 2011 include:

 › The Economist, in which Pearson owns a 50% 

stake, increased global weekly circulation by 1% 
to 1.49 million (for the July – December 2011 ABC 
period) with an additional digital circulation in excess 
of 100,000; total annual online visits increased to 
165 million, up 39% on 2010. 

 › Business Day and Financial Mail (BDFM), our 50% 
owned joint-venture in South Africa with Avusa, 
improved profitability with revenue increasing by 
10%. The business benefited from growth in 
advertising and circulation revenues.

 › We sold our 50% stake in FTSE International to the 
London Stock Exchange for net proceeds of £428m 
in December 2011: it contributed £20m to Pearson’s 
operating profit in 2011.

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We also acquired Assanka, the FT’s web app 
development partner, which we expect to yield 
benefits in FT Group and across Pearson. 

 › Advertising was generally weak and volatile with 
poor visibility. Growth in online advertising and 
the luxury category was offset by weakness in 
corporate advertising. 

 › FT Conferences had a very strong year, operating 
75 events in 37 cities worldwide. Almost 9,000 
senior executives from around the world attended 
these events. 

 › We launched the FT Non-Executive Certificate 
(in partnership with Pearson LearningStudio and 
Edexcel) in April 2011, enrolling more than 100 
students. The certificate is designed to aid the 
professionalisation of the sector and increase diversity 
on UK boards. It is the first fully accredited formal 
education product for non-executive directors.

 › We extended the breadth and depth of the FT’s 

premium subscription services through the launch 
of Brazil Confidential, extending our successful China 
Confidential franchise into another growth market; 
Medley Global Advisors (MGA) grew modestly 
despite challenging conditions for its customers 
due to new contract wins; Money-Media grew 
strongly fuelled by an increase in subscriptions 
and advertising.

Mergermarket highlights in 2011 include:

 › Mergermarket’s strong editorial analysis continued to 
benefit from its global presence and product breadth. 
Usage increased, new sales grew and renewal rates 
were strong. Continued volatility in debt markets 
helped sustain the strong performance of 
Debtwire whilst volatile equity markets benefited 
dealReporter’s event-driven strategy. Mergermarket 
saw strong growth in Asia-Pacific and the Americas 
while MergerID continued to benefit from a 
broadening network of users and strong growth 
in transaction matches. 

 › We launched a large number of new products, 
extending our reach into new geographies (US 
wealthmonitor, ABS Europe, dealReporter Middle 
East, dealReporter Russia Desk), new strategies 
(multi-strategy products), new coverage areas 
(municipal bonds, dividend arbitrage) and new 
platforms (mergermarket iPad app).

 
 
 
 
 
26

Pearson plc Annual report and accounts 2011

Penguin

Penguin is one of the 
most famous brands 
in book publishing, 
known around the 
world for the quality  
of its publishing and 
its consistent record  
of innovation. 

K E Y P E R F O R M A N C E I N D I C ATO R S

£ millions

2011

2010 Headline 
growth

CER 
growth

Underlying 
growth

Sales

1,045

1,053

(1)%

Adjusted 
operating profit

111

106

5%

1%

8%

1%

8%

Watch an interview with  
John Makinson, Chairman and chief executive,  
Penguin Group
www.pearson.com/ar2011/john-makinson

Penguin is one of the most famous brands in book 
publishing, known around the world for the quality  
of its publishing and its consistent record of 
innovation. Market conditions in 2011 were tough 
following the collapse of two major customers: 
Borders in the US and the REDGroup in Australia 
and New Zealand. Despite this, Penguin achieved 
robust sales and profits and gained market share 
in each of its major markets – the US, the UK 
and Australia.

US BESTSELLERS

Bestsellers no.

11

10

The number of Penguin books entering the Top Ten bestseller 
lists in the US (New York Times).

UK BESTSELLERS

Bestsellers no.

11

10

The number of Penguin books entering the Top Ten bestseller 
lists in the UK (Nielsen BookScan Top Ten).

E-BOOK SALES

Sales %

11

10

Penguin global e-book sales as a percentage of Penguin Group 
net sales.

Global highlights in 2011 include:

254

253

 › A strong and consistent publishing performance 

across imprints and territories produced market share 
gains in the US, UK and Australia, our three largest 
markets in a very challenging retail environment with 
the closure of more than 750 stores.

 › Growth in developing markets was boosted by the 
strength of the direct marketing channel and strong 
publishing in India, including its first 100,000 copy 
bestseller (Ravinder Singh’s Can Love Happen Twice?). 
In China, Penguin launched a new English language 
publishing programme. 

 › Global publishing properties such as LEGO®, Wimpy 
Kid, Jamie Oliver and Kathryn Stockett’s The Help sold 
in significant numbers in multiple markets.

 › In January 2012, we acquired 45% of Companhia 

das Letras, a leading trade book publisher in Brazil, 
with whom we have an existing Classics 
publishing partnership.

78

66

12%

6%

 
Section 2 Our performance

27

Publishing performance highlights in 2011 include:
 › In the US Penguin published a record 254 New York 

Times bestsellers including some of its repeat 
bestselling authors such as Tom Clancy, Patricia 
Cornwell, Ken Follett, Nora Roberts and Clive 
Cussler, as well as new talent such as Deborah 
Harkness, Amor Towles and Eleanor Brown. Kathryn 
Stockett’s The Help was the bestselling title across the 
US industry selling five million copies in print and 
digital in its third year since publication. The Young 
Readers’ division had another strong year achieving 
a high of 41 New York Times bestsellers. 

 › Penguin UK published 78 top ten bestsellers, an 

increase of 15 on 2010, including two of the top five 
industry titles with Jamie Oliver’s 30-Minute Meals 
and Dawn French’s A Tiny Bit Marvellous, and a robust 
performance by Penguin Children’s who were named 
Children’s Publisher of the Year in 2011. For a second 
consecutive year, Jamie Oliver secured the coveted 
Christmas number one slot with Jamie’s Great Britain. 
Jeff Kinney’s new Wimpy Kid title Cabin Fever sold 
300,000 copies and was the fastest selling book 
of 2011. 

PENGUIN: US EBOOK VOLUMES
(MILLIONS)

20

15

10

5

0

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06

07

08

09

10

11

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Digital highlights in 2011 include:

 › eBook revenues doubled on the previous year and 
accounted for 12% of Penguin revenues worldwide, 
and more than 20% in the US, in 2011. Since the 
beginning of 2008, digital downloads of apps and 
ebooks across the Group have totalled approximately 
50 million.

 › Penguin continued to invest in digital innovation, 

launching more than 100 apps and enhanced eBooks, 
including Wreck this App, On the Road and Moshi 
Monsters, and a new global digital-only publishing 
programme, Penguin Shorts. 

 › DK launched its first non-travel apps including the 

award-winning DK Human Body. In January 2012 DK 
became the first consumer publisher to publish four 
iBooks2 titles using Apple’s new authoring tool.

 › Penguin continued to invest in direct-to-consumer 

initiatives including new digital platforms for readers, 
specifically aNobii in the UK and Bookish in the US. 
In Australia Penguin acquired the REDGroup’s online 
business. Penguin also signed its first author through 
its new self-publishing platform BookCountry. Its 
websites and social media channels around the world 
now have a global following of more than 11 million.

 › Penguin continued to leverage Pearson-wide digital 

platforms to transform its internal publishing 
processes, enabling faster product development 
and greater re-use of content. 

Penguin takes off

Penguin saw eBook revenues in 2011 double on the 
previous year. In 2011 they accounted for 12% of 
Penguin revenues worldwide and more than 20% in 
the US. Since 2008, digital downloads of apps and 
ebooks across Penguin have totalled approximately 
50 million.

Watch our new digital highlights film:
www.pearson.com/ar2011/digital

 
 
 
 
 
28

Pearson plc Annual report and accounts 2011

Consumer Publishing: Penguin continued

 › DK’s bestseller success continued in 2011 with 

 › Penguin has a strong publishing list for 2012 with major 

its LEGO® titles dominating the bestseller charts 
including The LEGO® Ideas Book, LEGO® Star Wars 
Character Encyclopaedia and LEGO® Star Wars Visual 
Dictionary. Titles from authors such as Annabel 
Karmel, Karl Pilkington and Mary Berry and the 
MasterChef titles also performed strongly.

 › In Australia, Penguin had the two top-selling titles 

across the industry with Jamie’s 30-Minute Meals and 
Jeff Kinney’s Cabin Fever and hit number one 24 times 
through the course of the year.

new books from authors including Tom Clancy, 
Ken Follett, Charlaine Harris, Nora Roberts, Deborah 
Harkness, Junot Diaz, Kofi Annan, John Grisham and 
Richelle Mead in the US, and Jamie Oliver, David 
Walliams, Pippa Middleton, Dawn French, Marian 
Keyes, Clare Balding, Zadie Smith, Neil MacGregor, 
Michelle Paver, Philip Pullman and Jacqueline Wilson 
in the UK. DK will launch more LEGO® titles including 
the Ninjago Character Encyclopaedia, LEGO® Batman: 
The Visual Dictionary and LEGO® Friends Brickmaster, 
as well as titles from bestselling authors such as  
Mary Berry and a new MasterChef title. New digital 
properties for 2012 include Skylanders and global 
gaming franchise, Risen.

Pick of the year

In 2011, Penguin enjoyed bestseller success around the world, including publishing 254 New York Times 
bestsellers and 78 top ten bestsellers in the UK. Here’s a taste of the highlights:

Other financial information

Net finance costs

£ millions

Net interest payable

Finance income/(costs) in respect 
of retirement benefit plans

Net finance costs reflected  
in adjusted earnings

Other net finance (costs)/income

Total net finance costs

2011

(55)

2010

(73)

3

(12)

(52)

(19)

(71)

(85)

12

(73)

Net finance costs reported in our adjusted earnings 
comprise net interest payable and net finance costs 
relating to post-retirement plans. 

Net interest payable in 2011 was £55m, down from 
£73m in 2010. Although our fixed rate policy reduces 
the impact of changes in market interest rates, we 
were still able to benefit from low average US dollar 
and sterling interest rates during the year. 
Year-on-year, average three month LIBOR (weighted 
for the Group’s net borrowings in US dollars and 
sterling at each year end) fell by 0.1% to 0.3%. This 
reduction in floating market interest rates helped drive 
the Group’s lower interest charge. These low rates, 
coupled with interest income on deposits in higher 
yielding currencies created a decrease in the Group’s 
average net interest payable from 7.9% to 6.5%. The 
Group’s average net debt fell by £82m, reflecting the 
timing of the reinvestment during 2011 of the 
proceeds from the Interactive Data disposal.

Net finance income relating to post-retirement plans 
was £3m in 2011 compared to a net charge of £12m in 
2010. Also included in the statutory definition of net 
finance costs are finance costs on put options and 
deferred consideration associated with acquisitions, 
foreign exchange and other gains and losses. Finance 
costs for put options and deferred consideration are 
excluded from adjusted earnings as they relate to 
future earn outs and similar payments on acquisitions 
and do not reflect cash expended. Foreign exchange 
and other gains and losses are excluded from adjusted 
earnings as they represent short-term fluctuations in 
market value and are subject to significant volatility. 

Section 2 Our performance

29

These other gains and losses may not be realised in 
due course as it is normally the intention to hold the 
related instruments to maturity. In 2011, the total of 
these items excluded from adjusted earnings was a 
charge of £19m compared to a profit of £12m in 2010. 
The majority of the loss in 2011 relates to foreign 
exchange differences on a proportion of the unhedged 
US dollar proceeds from the Interactive Data sale. 
In 2010 the gain arose largely from foreign exchange 
on US dollar denominated debt.

Funding position and liquid resources

The Group finances its operations by a mixture of 
cash flows from operations, short-term borrowings 
from banks and commercial paper markets, and 
longer-term loans from banks and capital markets. 
Our objective is to secure continuity of funding at a 
reasonable cost from diverse sources and with varying 
maturities. The Group does not use off-balance sheet 
special purpose entities as a source of liquidity or for 
any other financing purposes.

The net debt position of the Group is set out below.

£ millions

Cash and cash equivalents

Marketable securities

Net derivative assets

Bonds

Bank loans and overdrafts

Finance leases

Net debt

2011

1,369

9

174

2010

1,736

12

134

(1,955)

(2,226)

(78)

(18)

(73)

(13)

(499)

(430)

Through acquisition activity in 2011, the Group largely 
reinvested the proceeds of the Interactive Data 
disposal received in 2010, but these cash outflows 
were largely offset by cash generated from operations 
and the proceeds from the disposal of FTSE 
International, leading to a relatively minor change in 
the Group’s net debt. Reflecting the geographical and 
currency split of our business, a large proportion of 
our debt is denominated in US dollars (see note 19 for 
our policy). The weakening of sterling against the US 
dollar during 2011 (from $1.57 to $1.55:£1) slightly 
increases the sterling equivalent value of our reported 
net debt.

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30

Pearson plc Annual report and accounts 2011

Other financial information continued

The Group’s credit ratings remained unchanged during 
the year. The long-term ratings are Baa1 from 
Moody’s and BBB+ from Standard & Poor’s, and the 
short-term ratings are P2 and A2 respectively. The 
Group’s policy is to strive to maintain a rating of Baa1/
BBB+ over the long term.

In June 2011, the Group repaid a $500m bond 
on its scheduled maturity from available cash and 
cash equivalents. 

The Group has a $1,750m committed revolving 
credit facility which matures in November 2015. 
At 31 December 2011 this facility was undrawn. The 
facility is used for short-term drawings and providing 
refinancing capabilities, including acting as a back-up 
for our US commercial paper programme. This 
programme is primarily used to finance our US 
working capital requirements, in particular our US 
educational businesses which have a peak borrowing 
requirement in June. At 31 December 2011, no 
commercial paper was outstanding. 

The Group also maintains other committed and 
uncommitted facilities to finance short-term working 
capital requirements in the ordinary course of business. 

Further details of the Group’s approach to the 
management of financial risks are set out in note 19 
to the financial statements.

Taxation

The effective tax rate on adjusted earnings in 2011 was 
22.4% as compared to an effective rate of 25.2% in 
2010. Our overseas profits, which arise mainly in the 
US, are largely subject to tax at higher rates than that 
in the UK (which had an effective statutory rate of 
26.5% in 2011 and 28% in 2010). These higher tax rates 
were offset by amortisation-related tax deductions 
and, in 2011, by prior year adjustments arising from 
settlements with tax authorities.

The reported tax charge on a statutory basis was 
£199m (17.2%) compared to a charge of £146m 
(21.8%) in 2010. The reduction in the statutory rate 
is largely due to the low tax charge on the gain on 
disposal of FTSE together with the effect of the prior 
year adjustments referred to above. 

In total these two items outweighed the favourable 
effect in 2010 from recognition of tax losses and 
credits utilised in connection with the Interactive Data 
sale. The tax charge relating to that sale in July 2010 is 
included in the profit on discontinued businesses. 

Tax paid in 2011 was £151m compared to £335m in 
2010. The 2010 payment included £250m relating to 
the Interactive Data sale. After taking account of the 
Interactive Data sale, there were higher tax payments 
in 2011 in the US, following the use of the remaining 
available losses in 2010, and in the UK.

Discontinued operations

There are no discontinued operations in 2011. 
Discontinued operations in 2010 relate to Interactive 
Data Corporation which was sold in July 2010. 

Non-controlling interest

In 2011 there are non-controlling interests in the 
Group’s businesses in South Africa, China and India 
although none of these are material to the Group 
numbers. The non-controlling interest in the Group’s 
Brazilian business, Sistema Educacional Brasileiro 
(SEB), was bought out in the first half of 2011. The 
non-controlling interest in 2010 comprised mainly the 
publicly-held share of Interactive Data for the period 
until its disposal in July 2010.

Other comprehensive income

Included in other comprehensive income are the 
net exchange differences on translation of foreign 
operations. The loss on translation of £44m in 2011 
compares to a gain in 2010 of £173m. Although the 
Group is principally exposed to movements in the 
US dollar as a significant proportion of the Group’s 
operations are based in the US, these movements 
have been less volatile over the course of the last 
two years and translation gains and losses have been 
relatively low. In 2010 the US dollar strengthened 
from an opening rate of £1:$1.61 to a closing rate 
at the end of that year of £1:$1.57. The dollar 
strengthened slightly again in 2011 closing at £1:$1.55. 

Also included in other comprehensive income in 
2011 is an actuarial loss of £64m in relation to 
post-retirement plans. This loss arose largely because 
the discount rate assumptions used in the actuarial 
valuation contributed to an increase in the value of 
liabilities, offsetting further improvement in asset 
returns for the UK Group pension plan. In 2010 there 
was a gain of £71m which arose largely from improved 
asset returns. 

Dividends

The dividend accounted for in our 2011 financial 
statements totalling £318m represents the final 
dividend in respect of 2010 (25.7p) and the interim 
dividend for 2011 (14.0p). We are proposing a final 
dividend for 2011 of 28p, bringing the total paid and 
payable in respect of 2011 to 42.0p, a 9% increase on 
2010. This final 2011 dividend was approved by the 
board in February 2012, is subject to approval at the 
forthcoming AGM and will be charged against 2012 
profits. For 2011, the dividend is covered 2.1 times 
by adjusted earnings. 

We seek to maintain a balance between the 
requirements of our shareholders for a rising 
stream of dividend income and the reinvestment 
opportunities which we identify around the Group 
and through acquisitions. The board expects to raise 
the dividend above inflation, more in line with earnings 
growth, thereby maintaining dividend cover at around 
two times earnings in the long term.

Pensions

Pearson operates a variety of pension plans. 
Our UK Group plan has by far the largest defined 
benefit section. We have some smaller defined 
benefit sections in the US and Canada but, outside 
the UK, most of our companies operate defined 
contribution plans.

The charge to profit in respect of worldwide pensions 
and post-retirement benefits for continuing 
operations amounted to £93m in 2011 (2010: £102m) 
of which a charge of £96m (2010: £90m) was reported 
in operating profit and a net benefit of £3m (2010: net 
charge £12m) was reported against net finance costs. 

Section 2 Our performance

31

The overall deficit on the UK Group plan of £5m 
at the end of 2010 has become a surplus of £25m at 
31 December 2011. This decrease is principally due 
to continued deficit funding in the year together with 
improved asset performance. In total, our worldwide 
deficit in respect of pensions and post-retirement 
benefits fell from a deficit of £148m in 2010 to a deficit 
of £141m at the end of 2011. 

Acquisitions

In May 2011 the North American Education business 
acquired Schoolnet, a leading provider of data-driven 
education software for students and teachers. In June 
2011, the International Education business completed 
the acquisition of EDI plc, a UK-listed education 
services company operating primarily in the work 
based learning sector. In November 2011 the North 
American Education business acquired Connections 
Education, a company that operates online or virtual 
public schools in the US and in December 2011 the 
International Education business acquired Global 
Education and Technology Group, a leading provider 
of test preparation services for students in China who 
are learning English.

Also in the year to 31 December 2011, the Group 
completed the acquisitions of CTI Education in South 
Africa, Tutorvista in India, Stark Holding in Germany, 
TQ in the UK and various other smaller acquisitions. 

Net cash consideration for all acquisitions made in 
the year ended 31 December 2011 including the 
purchase of the remaining minority in SEB was £896m 
and provisional goodwill recognised was £620m. 
In total, acquisitions completed in the year contributed 
an additional £129m of sales and £9m of operating 
profit before acquisition costs and intangible 
amortisation.

Return on invested capital (ROIC)

Our ROIC is calculated as total adjusted operating 
profit less cash tax, expressed as a percentage of 
average gross invested capital. ROIC decreased by 
1.2 percentage points from 10.3% in 2010 to 9.1% 
in 2011. This decrease reflects the impact of the 
Interactive Data disposal, reinvestment of proceeds 
which (after integration costs) yield lower returns in 
their first year and higher tax payments following 
utilisation of US tax losses and settlements.

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32

Pearson plc Annual report and accounts 2011

Other financial information continued

Capital expenditure

Net capital expenditure in the year on property, 
plant equipment and software amounted to £156m. 
The analysis of capital expenditure and details of 
capital commitments are shown in notes 10, 11 and 
35 of the financial statements.

Related party transactions

Transactions with related parties are shown in note 36 
of the financial statements.

Post balance sheet events

There were no significant post balance sheet events.

Supplier payment policy

Operating companies are responsible for agreeing 
the terms and conditions under which business 
transactions with their suppliers are conducted. These 
supplier payment terms vary by operating company 
reflecting the different industries and countries in 
which they operate. It is company policy that suppliers 
are aware of such terms of payment and that 
payments to them are made in accordance with these, 
provided that the supplier is also complying with all 
the relevant terms and conditions. Group trade 
creditors at 31 December 2011 were equivalent to 
approximately 32 days of purchases during the year 
ended on that date. The company does not have any 
significant trade creditors and therefore is unable to 
disclose average supplier payment terms.

Principal risks and uncertainties

Our principal risks and uncertainties are outlined 
below. These are the most significant risks that may 
adversely affect our business strategy, financial 
position or future performance. The risk assessment 
process evaluates the probability of the risk 
materialising and the financial or strategic impact of 
the risk. Those risks which have a strong probability 
and significant impact on strategy, reputation or 
operations or a financial impact greater than 
£40 million are identified as principal risks. The risk 
assessment and reporting criteria are designed to 
provide the board with a consistent, Group-wide 
perspective of the key risks. The reports to the board, 
which are submitted every six months, include an 
assessment of the probability and impact of risks 
materialising, as well as risk mitigation initiatives and 
their effectiveness.

Section 2 Our performance

33

We conduct regular risk reviews to identify risk 
factors which may affect our business and financial 
performance and to assist management in prioritising 
their response to those risks. Our Group internal 
audit and risk assurance function facilitates risk 
reviews with each business, shared service operations 
and corporate functions, identifying measures and 
controls to mitigate these risks. These reviews are 
designed so that the different businesses are able 
to tailor and adapt their risk management processes 
to suit their specific circumstances. Management 
is responsible for considering and executing the 
appropriate action to mitigate these risks whenever 
possible. It is not possible to identify every risk that 
could affect our businesses, and the actions taken 
to mitigate the risks described below cannot provide 
absolute assurance that a risk will not materialise  
and/or adversely affect our business or financial 
performance. 

PR I N C I PA L R I S K S – I M PAC T AN D PRO B A B I LIT Y

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B R AN D/
R E P U TATI O N 
PERC EP TION

EDUC ATION 
R EG U L ATI O N   
A N D F U N DI N G

TEC H N O LOGY   
C H A N G ES

ECON O M IC 
U N C ERTA I NTI ES

DATA PR IVAC Y 
B R E AC H

I NTELLEC TUA L   
PRO PERT Y   
R I G HT S

TES TI N G   
FA I LU R ES

ACQ U I S ITI ON 
I NTEG R ATI O N

E M ERG I N G M A R K E T S

PRO B A B I LIT Y

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34

Pearson plc Annual report and accounts 2011

Principal risks and uncertainties continued

Principal risks

Mitigating factors

We are transforming our products and services for the  
digital environment along with managing our print inventories. 
Our content is being adapted to new technologies across our 
businesses and is priced to drive demand. We develop new 
distribution channels by adapting our product offering and 
investing in new formats. We continue to monitor contraction  
in the consumer book market to minimise the downturn  
of bankruptcy.

We mitigate these IT risks by establishing strong IT policies  
and operational controls, employing project management 
techniques to manage new software developments and/or 
systems implementations and have implemented an array 
of security measures to protect our IT assets from attacks 
or failures that could impact the confidentiality, availability 
or integrity of our systems.

In the US we actively monitor changes through participation 
in advisory boards and representation on standard setting 
committees. Our customer relationship teams have detailed 
knowledge of each state market. We are investing in new and 
innovative ways to expand and combine our product and services 
to provide a superior customer offering when compared to our 
competitors, thereby reducing our reliance on any particular 
funding stream in the US market. We work through our own 
government relations team and our industry trade associations 
including the Association of American Publishers. We are also 
monitoring municipal funding and the impact on our education 
receivables. 

In the UK we maintain relationships with those government 
departments and agencies that are responsible for policy 
and funding. We work proactively with them to ensure our 
training and apprenticeship programmes meet existing and 
new government objectives at the right quality.

The Group’s approach to funding is described on page 29 and  
the Group’s approach to the management of financial risks is  
set out in note 19 to the financial statements.

Technology changes
Our education, business information and book publishing 
businesses will be impacted by the rate of and state of 
technological change, including the digital evolution and 
other disruptive technologies.

We operate in markets which are dependent on 
Information Technology (IT) systems and technological 
change.

Education regulation and funding 
Our US educational solutions and assessment businesses 
and our UK training businesses may be adversely affected 
by changes in government funding resulting from either 
general economic conditions, changes in government 
educational funding, programs, policy decisions, 
legislation and/or changes in the procurement processes.

Economic uncertainties 
Global economic conditions may adversely impact our 
financial performance.

A significant deterioration in Group profitability and/or 
cash flow caused by prolonged economic instability could 
reduce our liquidity and/or impair our financial ratios, 
and trigger a need to raise additional funds from the 
capital markets and/or renegotiate our banking 
covenants.

We generate a substantial proportion of our revenue in 
foreign currencies, particularly the US dollar, and foreign 
exchange rate fluctuation could adversely affect our 
earnings and the strength of our balance sheet.

Section 2 Our performance

35

Principal risks

Mitigating factors

Intellectual property rights
If we do not adequately protect our intellectual property 
and proprietary rights our competitive position and results 
may be adversely affected and limit our ability to grow.

Emerging markets
Our investment into inherently riskier emerging markets 
is growing and the returns may be lower than anticipated.

Data privacy breach
Failure to comply with data privacy regulations and 
standards or weakness in internet security result in 
a major data privacy breach causing reputational damage 
to our brands and financial loss.

Testing failures
A control breakdown or service failure in our school 
assessment businesses could result in financial loss and 
reputational damage.

Our professional services and school assessment 
businesses involve complex contractual relationships 
with both government agencies and commercial 
customers for the provision of various testing services. 
Our financial results, growth prospects and/or 
reputation may be adversely affected if these contracts 
and relationships are poorly managed.

Acquisition integration 
Failure to generate anticipated revenue growth, synergies 
and/or cost savings from acquisitions could lead to 
goodwill and intangible asset impairments.

Brand/reputation perception
Our business depends on a strong brand, and any failure 
to maintain, protect and enhance our brand would hurt 
our ability to retain or expand our business.

We seek to mitigate this type of risk through general vigilance, 
co-operation with other publishers and trade associations, 
advances in technology, as well as recourse to law as necessary. 
Data rights management standards and monitoring programs 
have been developed. We have established a piracy task force  
to identify weaknesses and remediate breaches. We monitor 
activities and regulations in each market for developments in 
copyright/intellectual property law and enforcement and take 
legal action where necessary.

We draw on our experience of developing businesses outside  
our core markets and our existing international infrastructure to 
manage specific country risks. We have strengthened our financial 
control and managerial resources in these markets to manage 
expansion. The diversification of our international portfolio, and 
relative size of ‘emerging markets’ in relation to the Group, 
further minimises the effect any one territory could have on the 
overall Group results.

Through our global security we have established various data 
privacy and security programmes. We constantly test and 
re-evaluate our data security procedures and controls across  
all our businesses with the aim of ensuring personal data is 
secured and we comply with relevant legislation and contractual 
requirements. We pursue appropriate privacy accreditations, 
e.g., TRUSTe Privacy and Safe Harbor Seal. We regularly monitor 
regulation changes to assess impact on existing processes and 
programmes.

We seek to minimise the risk of a breakdown in our student 
marking with the use of robust quality assurance procedures and 
controls and oversight of contract performance, combined with 
our investment in technology, project management and skills 
development of our people.

In addition to the internal business procedures and controls 
implemented to ensure we successfully deliver on our contractual 
commitments, we also seek to develop and maintain good 
relationships with our customers to minimise associated risks.  
We also look to diversity our portfolio to minimise reliance on 
any single contract.

We perform pre-acquisition due diligence and closely monitor  
the post-integration performance to ensure we are meeting 
operational and financial targets. Any divergence from these plans 
will result in management action to improve performance and 
minimise the risk of any impairments. Executive management and 
the board receive regular reports on the status of acquisition 
performance.

We mitigate this risk through the development of comprehensive 
processes to enable our business units to effectively manage 
relationships with stakeholders, customers, communities and 
employees. We establish an ongoing process to understand and 
evaluate potential brand threats and monitor and evaluate 
information about our brand across media sources.

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36

Pearson plc Annual report and accounts 2011

Our impact on society

We believe our 
commercial goals and 
our social purpose are 
mutually reinforcing.

Last year, we set out a new responsibility framework 
for Pearson:

1. We start with our company strategy and purpose. 
Pearson is a commercial organisation with a social 
purpose: to help people make progress in their lives 
through learning. We believe our commercial goals 
and our social purpose are mutually reinforcing and 
that our financial strength provides the means for 
us to invest and innovate.

2. We focus on three key issues of social and 
economic importance where we believe Pearson 
can make a unique contribution. They are literacy, 
learning outcomes and competitiveness. 

3. Beyond those three issues, we have a wider 
agenda for responsible business practice that covers 
our interest in nurturing diversity, investment in 
community partnerships, supply chain management 
and environmental responsibility. 

4. We recognise that our approach to responsible 
business is grounded in our company values, ethics 
and behaviour. 

This framework is a good one for Pearson and in 
the pages that follow, we set out the commitments 
we have made and the actions we are taking around 
the company. 

We are pleased that our commitment – and in 
particular the efforts of our people – continue 
to be recognised by authorities in the field. We led 
our sector and achieved gold status in the Dow Jones 
Sustainability Index, and were ranked Platinum level 
in Business in the Community’s Corporate 
Responsibility Index. 

Still, our company and our industries faced challenges 
in 2011. We contributed to the Leveson Inquiry into 
the culture, practices and ethics of the UK press; 
The Pearson Foundation was the subject of some 
public criticism (which it, and we, believe is misplaced); 
and the UK’s examination boards, including our own 
Edexcel, faced intense media and political scrutiny. 

We have learnt from all those issues, and many others 
besides. In fact our motto – always learning – does set 
out the way we try to think and operate as a company. 
We therefore welcome comments and feedback 
on this aspect of the company as we do any other. 
Please e-mail me at robin.freestone@pearson.com 
or contact our head of corporate responsibility, 
Peter Hughes, at peter.hughes@pearson.com with 
any questions or thoughts you may have.

Robin Freestone Chief financial officer
(and Board member responsible for corporate 
responsibility)

Section 4 Our impact on society

37

Overview 

We believe that there is no one single definition of responsible business practice that can be applied to every 
company. Instead, we have developed our own responsible business framework to reflect who we are as a 
company, what we do and the expectations that our investors, customers and the people that work at Pearson 
have of us. Our approach is dynamic, shaped and influenced by the priorities and views of our many stakeholders.

Our purpose 
To help people of all ages 
to progress through their 
lives through learning

Our focus 
Three priority issues 
where we can make the  
most difference

1

R A I S I N G   
LITER ACY LE VEL S

2

I M PROV I N G   
LE A R N I N G O U TCO M ES

3

CON TRIB UTI N G   
TO CO M PE TITIV EN ES S

At home

Our programmes

Personal progress

In the classroom

Closing achievement gaps

Informed business

With our partners

Sharing what works

Business strategy 

Responsible business 
practice

LONG -TERM ORGAN IC 
I N V ESTM ENT I N CONTENT

DIG ITA L PRO D U C T S AN D 
S ERV IC ES B U S I N ES S ES

I NTER N ATI O N A L E X PAN S I O N

EF F IC I EN C Y

  To learn more about our business strategy, visit the Our strategy section, page 08 in this report

EN VI RON M ENT

S U PPLY C H A I N 
M A N AG EM ENT

PEO PLE

O U R C U S TO M E R S

CO M M U N ITI ES

Our values

B R AV E , I M AG I N ATIV E , DEC ENT

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38

Pearson plc Annual report and accounts 2011

Our impact on society continued

Our three priority issues:

1 R A I S I N G LITER AC Y L E V E L S
Through our products and partnerships, we play 
an important part in helping people to learn to 
read and to enjoy reading.

According to the most recent figures from 2009, 
nearly 800 million adults lack basic literacy skills – 
two-thirds of whom are women. Good reading skills 
are the basic cornerstone that help all of us progress 
throughout our lives. 

Our businesses all depend on the premise that 
people can read, want to learn and enjoy doing 
it. We therefore have a keen interest in doing 
all we can to nurture enthusiastic readers.

Our approach

We play a part in three main ways:

 ›  Our reading programmes – both print and digital – 

are found in classrooms the world over. 

 › For many, the first story that they read or that is read 

aloud to them will be a Penguin title.

 › We partner with others to run projects and 

campaigns to give books and to promote reading. 

Reading in the classroom

We have a full range of reading programmes designed 
to help students to learn to read. Whether these are 
print or online, whole-school or for students that 
need extra help, they all reflect our commitment to 
improving reading standards for individual learners. 

Case study: Bug Club

Bug Club is a ground-breaking whole-school 
reading programme that links 300+ books with 
an online reading world to teach today’s children 
to read. It is phonics-based, which means students 
learn to read by recognising letters and words 
through sounds. Bug Club is carefully graded to 
allow individual students to develop and progress 
at their own pace. Bug Club is available in Australia, 
Hong Kong and Russia as well as the UK. Bug Club 
won the ‘Best Use of Multimedia’ award at the 
British Book Design and Production Awards 2011. 

Case study: iLit (inspire literacy)

Pearson’s iLit programme is like no other reading 
programme. Designed for struggling readers, it is 
the first reading programme built and delivered 
completely on the iPad. It supports, rewards, 
engages and instructs based around the learning 
needs of the individual student.

Section 4 Our impact on society

39

Reading in the home

Our three priority issues:

Enthusiastic readers are inspired by great stories, 
well designed. Our Penguin books for children – 
Puffin, Frederick Warne and Ladybird books – all 
provide plenty of options. Reading today is changing. 
Children today read in many ways; at home and on the 
move. We believe in offering stories that are beautiful, 
engaging and fun, regardless of format. 

Case study: DK My first ABC

One of the great opportunities presented by mobile 
devices is to reach learners at home and on the 
move. As part of the launch of Apple’s education 
iBookstore, we published four interactive DK titles 
including My first ABC. Through widgets, video, 
animations and questions, the book breaks new 
ground for parents to help a child to learn their 
first words. 

Partnering with others to encourage reading 

A parent reading aloud with their children is one of the 
most powerful ways to boost vocabulary and language 
development, according to research we commissioned 
as part of our Booktime programme. Access to books 
providing opportunities for shared reading is vitally 
important.

This year, we have brought together a range of 
initiatives to give books to promote reading under 
the We Give Books banner. 2011 saw us achieve some 
important milestones. We gave our six millionth book 
under our Booktime programme, which sees every 
child in England starting school receive a book pack 
containing two free books from Penguin and Pearson 
Primary to take home, read and keep. And we are 
about to give our one millionth book to Book Aid, the 
charity that supports the development of libraries in 
schools and local communities in sub-Saharan Africa. 
One in five of the books donated to Book Aid came 
from Pearson, helping benefit more than 2,000 
libraries last year. 

2 I M PROV I N G LE A R N I N G O U TCO M ES
Our responsibility as a company is to play our full part 
in informing, shaping and making learning effective for 
people of all ages. This focus on learning outcomes 
is a critical part of our responsibility vision.

In the past, there were limitations on the extent 
to which a textbook publisher selling products to 
education institutions could measure their impact on 
learning outcomes. As our transition towards being  
an education technology and solutions provider 
gathers pace, so do the opportunities to help 
understand what works best to help students 
succeed. We recognise this as we become more 
directly involved in the process of learning, and more 
accountable for outcomes.

We have:

 › Appointed Sir Michael Barber as Chief education 
advisor. As part of his role, Michael will oversee 
our efforts on improving learning outcomes. 

 › Convened our first global research conference 

bringing together and sharing good practice among 
the research community within Pearson.

 › Incorporated improving learning outcomes as one 
of the five core themes we debated at our annual 
strategy conference.

 › Appointed a network of business champions to take 

forward our developing agenda. 

 › Piloted a new tool to help us assess learning outcomes.

We will:

 › Set up an online portal to bring together all the 

research we commission from around the world 
into a single searchable site. 

 › Further extend our pilot into assessing learning 

outcomes.

 › Start to map by product, service and geography 

our approach to assessing learning impacts.

 › Establish a Pearson Executive Research Council to 
oversee the approach, process and consistency of 
commissioning and using research within Pearson.

 › Run an internal awareness campaign on this aspect 
of the responsibility agenda within the company.

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40

Pearson plc Annual report and accounts 2011

Our impact on society continued

We continue to devote significant resources 
to improving student success and institutional 
effectiveness by: 

Ensuring that our own education programmes 
are developed and assessed for quality, efficacy 
and usability. 

We work closely with teachers, students, researchers 
and others to ensure our programmes are assessed. 

Helping close achievement gaps for individual 
learners and schools.

Pearson is investing in new models of education 
to set up or support schools and districts by helping to 
make fundamental changes and sustain improvements 
for the long term. We draw on Pearson’s research and 
proven resources – including curriculum, assessment, 
technology, and teacher professional development 
products and services.

Case study: Bridge International 
Academies in Kenya

Bridge academies offers quality schooling for 
less than $4 per month. How to extend access 
to quality schooling as an affordable option for 
the world’s poorest people is a vitally important 
question. Pearson is a significant minority investor 
in Bridge, and views the Bridge model as having 
the potential for providing low-cost schooling in 
other parts of the world as well. We have made 
a commitment for 2012 to look to further invest 
in new low-cost, sustainable solutions to schooling, 
inviting others to partner with us. Learning outcomes 
are key metrics in our investment model.

Case study: UK examination awarding bodies 

Since becoming involved in the English 
examinations system in 2003 through acquiring 
the awarding body Edexcel, Pearson has drawn 
on cross-company technological and assessment 
expertise to make major strategic investments 
in on-screen marking and other sector-leading 
initiatives. Through this investment, Edexcel has 
built a reputation for innovation and reliability 
in the UK qualifications sector.

A series of media reports in December called into 
question the integrity and credibility of the exams 
system based on an investigation into events for 
teachers run by the major awarding organisations 
in the UK. 

We have recognised that changes need to be made 
to the way awarding bodies hold and manage 
events and have introduced a series of changes to 
enable a much greater degree of transparency and 
public scrutiny. These changes include events being 
recorded and audited. Our statements can be 
viewed at: http://bit.ly/zdjLpr. We have also 
launched a major public consultation programme 
on the future direction of standards in the 
education system in the UK at:

http://www.leadingonstandards.com/

Supporting teacher education and development.

We work with teachers to improve teaching 
effectiveness providing content and services that help 
teachers develop from their earliest undergraduate 
experiences and throughout their teaching careers. 

Section 4 Our impact on society

41

Case study: Educator effectiveness, 
Pearson North America

A priority for Pearson is to help teachers 
understand and improve their performance – 
what’s working, what isn’t, and what they need to 
do to continuously improve their impact on 
student learning. By giving teachers the insight they 
need, they can set their own improvement plans 
and in turn reach students in ever more meaningful 
ways. In 2011, we launched our educator 
effectiveness programme in the US to offer this 
service. By bringing together classroom 
observation, student performance data, peer 
reviews and performance surveys, it is possible to 
start to develop tailored support for educators 
throughout their career.

http://educatoreffectiveness. 
pearsonassessments.com/

Case study: CTI Education Group, South Africa 

CTI Education Group, a leading private higher 
education group in South Africa serving more than 
9,000 students, has consistently produced a pass rate 
of more than 80% every year and has, over the last 
ten years, placed between 75% and 95% of its 
graduates into jobs within four months of completing 
their course.

Case study: Pearson Test of English

English language ability can often be the passport 
to work or academic opportunity for many, 
non-native speakers of English. The Pearson Test of 
English is designed to help demonstrate that ability. 
The test can be taken in a network of centres in 
nearly 50 countries from Australia to Venezuela 
taking in Brazil, China, Nepal and South Korea 
along the way.

http://pearsonpte.com/TestMe/Pages/TestMe.aspx

Our three priority issues:

3 CON TR I B UTI N G TO CO M PE TITI V EN ES S
The connection between education and long-term 
economic growth is well-documented and increasingly 
well understood. 

Helping individuals get ready for work.

Getting a job depends on having relevant skills. 
At this time, when many countries are wrestling 
with the economic, social and personal cost of 
unemployment, particularly for the young, it is even 
more important that we help people develop the 
skills they need for work. 

Securing a professional or vocational qualification 
is an important factor in getting a job. We create 
and administer millions of admissions, tests, 
certifications, vocational assessments and general 
qualifications including: 

 › BTEC, the vocational qualification recognised 

by schools, colleges, universities, employers and 
professional bodies across the United Kingdom 
and in over 100 countries worldwide. 

 › The Graduate Management Admission Test (GMAT),  

the leading test for entrance to business schools 
and management programmes worldwide. 

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42

Pearson plc Annual report and accounts 2011

Our impact on society continued

 › NCLEX Nursing examination, required to obtain 
a licence necessary to apply for work as a nurse 
in the United States.

We also see that the world of work is changing. 
The pace of change is rapid and people starting 
work today can expect to be doing different types 
of work demanding different skills over a lifetime. 
Adult learning is one of our biggest global growth 
opportunities and we are developing ways to 
help people access and develop new skills. 

Case study: MyFoundationsLab

College enrolments in the United States are at 
record levels, in part fuelled by people unable to 
access the job market. Many students are arriving 
on campus and finding they lack the mathematics 
and English skills needed to do college-level work. 
MyFoundationsLab is designed to offer students a 
way to quickly improve their mathematics, reading 
and writing skills and to avoid expensive remedial 
teaching programmes. 

Doing informed business

The FT Group is the leading provider of essential 
information, insight and analysis to the global business 
and opinion-forming community. Access to trusted 
and informed information is the basis on which 
businesses make effective decisions. The FT plays 
a unique global role in providing that information.

Case study: The Financial Times, 
active in education

In a partnership with the Pearson education 
businesses, the FT’s world-class journalism has 
been made more easily accessible for graduates, 
students and professors. A new trademark licence 
agreement allows Pearson to use a new database 
of over 100,000 FT articles across its products 
and services for the education market around 
the world.

The FT also launched MBA Newslines in 2011, 
a new product aimed at business schools that 
enables students, faculty and practitioners from 
around the world to create and share annotations 
on FT articles. These practical case studies will help 
students to master business, understand financial 
markets or see the political economy 
or international law in action. 

Case study: Media standards and the 
Leveson Inquiry

The Leveson Inquiry is currently investigating the 
culture, practices and ethics of the press in the UK. 
We have contributed a written statement to the 
inquiry and the editor of the FT presented evidence 
which is available at www.levesoninquiry.org.uk. 
The FT has its own ethical code which goes beyond 
what is required by the current Press Complaints 
Commission Code. The FT Code states that “It is 
fundamental to the integrity and success of the 
Financial Times that it upholds the highest possible 
professional and ethical standards of journalism, 
and is seen to do so”.

http://aboutus.ft.com/corporate–responsibility/
code–of–practice

Section 4 Our impact on society

43

Contributing to debate

We are committed to playing an active role in helping 
shape and inform the global debate around education 
and learning policy. With the 2015 deadline for 
achieving the Millennium Development Goals and 
Education for All Goals fast approaching, it is certainly 
time to take stock on the role that education has 
played and should play for the future. We have joined 
with a range of organisations as an active member of 
the Global Compact on Learning. Ways we are helping 
include contributing to developing and agreeing 
common metrics to measure the success of the Global 
Compact goals and innovating through new 
qualifications and support, such as ‘Edupreneurs’ – 
a way for people to be trained both as teachers 
and to help run schools in the developing world.

A key principle for us is that the private sector has 
an important contribution to make to developing 
education and learning policy. However, there is no 
global body in place to convene business on this issue. 
We are strong advocates of the view that there 
is value in engaging the wider business community 
in a coalition that focuses on the challenges facing 
developing countries in education and learning, 
mirroring the Global Business Coalition on 
Health. We were therefore delighted to support, 
encourage and help found the Global Business 
Coalition for Education under the guidance of 
former UK Prime Minister, Gordon Brown.

Responsible business practice

We believe Pearson has a unique opportunity to make 
a positive impact in those three focus areas – literacy, 
learning outcomes and competitiveness.

In addition, we adopt a broad and holistic definition 
of ‘responsible business’ that captures a series of 
priorities that are common across many industries and 
individual companies. These include commitments to:

 › deliver against stakeholder expectations on the key 
area of climate change and to seek to make better 
use of resources; 

 › extend our principles on labour standards, human 
rights and environmental responsibility to include 
our suppliers and business partners; 

 › ensure that our products and services are appropriate 
in content to the age and location of the student and 
are safe to use; 

 › provide a safe, healthy workplace, where our 

employees are able to realise their own individual 
potential and aspirations and where there is respect 
for their privacy, dignity and life outside work; 

 › provide opportunities for Pearson people to be good 
citizens and to get involved in their local communities. 

Responsible business practice cuts across all aspects 
of our company and our focus is to integrate this into 
the way we manage our businesses.

Highlights of our activities in 2011 include:

Environment: Climate change and avoiding deforestation

Climate change remains a focus for us as one of the 
most serious issues facing the planet. Minimising our 
own environmental impact is not just the right thing 
to do; it is fundamental to our future as a sustainable 
business and can deliver cost savings too.

We continue to be climate neutral, a commitment which 
has helped focus the company on carbon reduction. 

Our second focus area is forests. As a purchaser 
of paper and newsprint for our books, magazines 
and newspapers, security and sustainability of supply 
are very important to us. We have focused on 
sustainability sourcing and being more efficient in 
how we use paper. 

 › Pearson was named the 33rd largest purchaser 
of renewable energy in the United States in the 
US Environmental Protection Agency Green Power 
Partnership list. We offset 100% of the electricity 
we use in North America through the purchase 
of wind power credits primarily in Iowa. Our UK 
buildings where we are responsible for purchasing 
utilities are powered by green electricity. 

 › Our first wind turbine became operational at our 
Owatonna office and printing centre in Minnesota. 

 › Pearson businesses in the UK and Australia are 
certified against ISO 14001, the environmental 
management standard. In the UK, we are also 
accredited against the Carbon Trust Standard.

 › We expanded the Pearson/FT Rainforest in 

Costa Rica and helped the Woodland Trust launch 
Woodland Carbon to offset emissions we could 
not eliminate through other means. 

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44

Pearson plc Annual report and accounts 2011

Our impact on society continued

 › The Financial Times has reduced the volume of 

Case study: The Pearson Foundation

newsprint and magazine papers it uses by 45% in 
four years. A key initiative has been to reduce the 
base weight of the papers used. 

 › Penguin Group in the UK was ranked seventh in 

the Sunday Times 2011 Best Green Companies list 
(up from eleventh in 2010).

Our customers, our people and our communities

Highlights of our activities in 2011 include:

 › Pearson continued with its programme of Student 
Advisory Boards, providing an opportunity for 
students to input and influence our strategy in 
return for mentoring and company internships.

 › During 2011, Pearson operations in the UK became 

accredited against ISO 18001, the international health 
and safety standard.

 › Neo, Pearson’s employee collaboration platform,  

won the Engage Employees category of the Jive Awards 
2011. On average, 18,000 users log on each day.

 › Pearson was again named joint winner of the FTSE 

Executive Women Award and included in The Times 
Top 50 Employers for Women, both run in 
partnership with Opportunity Now. 

 › Pearson in the US has been included in Working 
Mother magazine’s 100 Best Companies list for 
its eleventh year and again by the Human Rights 
Campaign which campaigns for equal rights for 
lesbian, gay, bisexual and transgender people. 

 › The Pearson Diversity Summer Internship Programme 
won the Race for Opportunity (the UK’s largest race 
equality organisation) Award for ‘Widening the 
Talent Pool’.

 › Providing an opportunity for our employees to share in 
the success of the company through owning a part of it 
is important to us. All our people have the opportunity 
to acquire and hold Pearson shares through 
participation in our employee share programmes.

 › The fourth annual Penguin walk took place and almost 

1,000 Penguin and DK employees from across the 
globe – from the US to South Africa, from China 
to New Zealand – joined forces to raise money 
for local charities.

 › The Financial Times seasonal appeal was the most 

successful ever, raising $4.9 million on behalf 
of Sightsavers, the charity that fights blindness 
in the developing world.

The Pearson Foundation is an independent 
charity that aims to make a difference by promoting 
literacy, learning and great teaching. Pearson is 
its major (but not its only) funder. The Foundation 
runs a wide range of innovative philanthropic 
programmes in the US and around the world, 
designed to encourage people to read, to support 
great teachers and to share insight into best 
practice in education. In 2011 the Foundation was 
honoured to be awarded the NEA Foundation 
Award for Philanthropy in Public Education. 

Still, it was a challenging year for the Pearson 
Foundation as several media reports criticised 
some of its programmes. Mark Nieker, the 
President/CEO of the Pearson Foundation, 
rejected the allegations and his response can 
be viewed at  
www.pearsonfoundation.org/mnstatement.html 
As the largest funder of the activities of the Pearson 
Foundation, Pearson has made clear our continued 
and ongoing commitment to support and fund the 
valuable work of the charity. 

Values, principles and behaviour

The bedrock of corporate responsibility is the culture 
of the company. We are defined by our values – in 
everything we do, we aspire to be brave, imaginative 
and decent.

Our values are underpinned by our code of conduct 
that covers, among other things, individual conduct, 
the environment, employees, community and society. 
We make sure everyone is aware of and understands 
the code. Once a year, everyone working for Pearson 
gets a copy, either electronically or on paper, and is 
asked to read it; to confirm to the Pearson CEO that 
they have read it and understood it; and in doing so, 
to provide a check that the company complies with 
it. The code forms part of induction and an online 
training module is available. If anyone has concerns, 
these can be raised with a line manager or through 
a free, confidential telephone line/website. 

Pearson has a zero tolerance policy towards bribery and 
corruption. During 2011, we reviewed our approach to 
combating bribery and corruption reflecting changes in 
legislation. An updated policy has been introduced 
setting out our standards; we carry out risk assessments 
and have a network of designated managers across the 
business responsible for compliance with our policy.

Section 4 Our impact on society

45

We are committed to making sure our people 
understand how we are doing as a company, including 
how world trends might affect both them and the 
businesses. This means providing comprehensive 
relevant information in a variety of ways – including 
regular presentations from senior executives – and 
consulting where appropriate so that we can learn 
and take into account the views of our people. We 
will always aim to seek the best candidate for a role: 
career progression will be without regard for race, 
gender, age, physical ability, religion or sexual 
orientation; and we will continue to monitor and 
benchmark our progress on diversity and inclusion.

Seven key commitments

External benchmarks

One way we assess how we are doing as a responsible 
business is to maintain our position in key indices and 
benchmarks of social responsibility: 

2011

2010

2009

2008

Dow Jones 
Sustainability Indexes

Global sector leader

BITC Corporate 
Responsibility Index

Platinum

Platinum
(retained)

Platinum  
(sector leader) 

Inclusion in 
FTSE4Good

Yes

We have established seven challenging aspirations and targets to help focus the business on achieving 
our responsible business vision while minimising our environmental impact. We believe this is a responsible and 
sustainable approach. We will be expanding and reviewing these commitments as we develop our approach.

Challenges

Climate change

Resource use

Avoiding global deforestation

E N V I RO N M E N T

Our 
commitment

To maintain our commitment  

1 to climate neutrality

To be ever more efficient in how 

2  we use paper as the most significant

natural resource for us

To use FSC papers where we can  

3  and our own grading system

How we 
measure 
progress

Through carbon reduction; purchase of 
renewable energy; renewable energy 
generation at our sites and the purchase 
of carbon offsets

We track the metric tonnes of  
paper required to generate £1m of  
non-digital revenue (see chart below) 

We track and report the FSC volume we 
purchase and the grading system we use 
to meet our requirement to purchase 
from known, responsible sources

Electricity from renewable sources*

Paper usage

We publish a paper report in April

11  166,900 Mwh 

10  170,700 Mwh 

09  170,229 Mwh 

08  3,255 Mwh 

11  77 metric tonnes 

10  84 metric tonnes 

09  87 metric tonnes 

08  105 metric tonnes 

Climate change data is published in April
*>75% of electricity is from renewable sources

Challenges

Investing in content

Our 
commitment

To make sustained  

4  investment in new content 

S O C I A L

Access to learning,  
literacy and great teaching

Literacy

To maintain our total  

5  community investment 

at 1% or more of  
operating profit

Using 2010 as our base,  

6  to expand our book 

gifting activities

Growing take-up  

7  of digital-based

reading

How we 
measure 
progress

Pre-publication expenditure  
and authors advances

One way we extend our reach  
is through partnerships with 
literacy and learning charities. 
We report on our community 
investment spend

Number of books donated  
to schools, libraries and  
literacy charities 

Unlike traditional 
print programmes, we 
can track the number 
of users of our digital 
reading programmes 

Investing in content

Community investment spend

Number of books donated

Reading programmes

11  $794m

10  $816m

09  $794m

08  $775m

11  £11.5m (1.2%)

10  £13.1m* (1.6%)

09  £10.5m (1.4%)

08  £7.7m (1.1%)

11  1.99m

10  1.66m

09  1.71m

08  1.74m

Bug Club: 145,000

SuccessMaker: 3.1m 

Waterford: 2.9m

Last year we set a series of plans for 2011. We report on our progress against those plans as part of our online 
Impact on Society report at http://cr2011.pearson.com
 * Some 2011 projects were funded in 2010

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46

Pearson plc Annual report and accounts 2011

Board of directors

Pearson’s 12-member board 
brings a wide range of experience,  
skills and backgrounds.

Chairman 

Executive directors 

Glen Moreno Chairman 
aged 68, appointed 1 October 2005

Marjorie Scardino Chief executive 
aged 65, appointed 1 January 1997

Chairman of the nomination committee 
and member of the remuneration 
committee

Glen has more than three decades 
of experience in business and finance, 
and is currently deputy chairman of The 
Financial Reporting Council Limited in 
the UK, deputy chairman and senior 
independent director at Lloyds Banking 
Group plc, and non-executive director 
of Fidelity International Limited. 
Previously, Glen was senior independent 
director of Man Group plc and acting 
chairman of UK Financial Investments 
Limited, the company set up by HM 
Treasury to manage the government’s 
shareholdings in British banks.

Member of the nomination committee

Marjorie brings a range of business, legal 
and publishing experience to Pearson. 
Before becoming Pearson CEO, she was 
chief executive of The Economist Group. 
Trained as a lawyer, she was a partner in 
a Savannah, Georgia, law firm and at the 
same time founded with her husband the 
Pulitzer Prize-winning Georgia Gazette 
newspaper. Marjorie is a director of 
Nokia Corporation and on the non-profit 
boards of Oxfam and the MacArthur 
Foundation. In 2003 she was made a 
Dame of the British Empire and in 2010 
was named a fellow of the American 
Academy of Arts and Sciences.

Will Ethridge Chief executive, 
Pearson North American Education 
aged 60, appointed 1 May 2008

Will has three decades of experience 
in education and educational publishing, 
including nearly a decade and a half at 
Pearson where he formerly headed 
our Higher Education, International 
and Professional Publishing business. 
Prior to joining Pearson in 1998, Will 
was a senior executive at Prentice Hall 
and Addison Wesley, and before that 
an editor at Little, Brown and Co where 
he published in the fields of economics 
and politics. Will is a board member and 
former chairman of the Association of 
American Publishers (AAP) and board 
chairman of CourseSmart, a consortium 
of electronic textbook publishers.

Section 4 Governance

47

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Robin Freestone Chief financial officer 
aged 53, appointed 12 June 2006

Robin’s experience in management and 
accounting includes a previous role as 
group financial controller of Amersham 
plc (now part of General Electric) and 
senior financial positions with ICI plc, 
Zeneca and Henkel UK. He joined 
Pearson in 2004 as deputy chief financial 
officer and became chief financial officer 
in June 2006. Robin qualified as a 
chartered accountant with Touche Ross 
(now Deloitte), and is currently a non-
executive director and founder 
shareholder of eChem Limited. Robin sits 
on the Institute of Chartered Accountants 
(ICAEW) Financial Reporting Committee 
and is deputy chairman of the Hundred 
Group of Finance Directors.

John Makinson Chairman and chief 
executive of The Penguin Group 
aged 57, appointed 15 March 1996

John’s diverse background spans business, 
consultancy, financial journalism and 
publishing. He was finance director 
of Pearson before heading Penguin, and 
previously served as managing director 
of the Financial Times newspaper, where 
he had earlier served as editor of the 
popular Lex column. John co-founded 
Makinson Cowell, an international 
financial consultancy, and was vice 
chairman of the US holding company 
of advertising firm Saatchi & Saatchi. 
John is chairman of the National Theatre 
and a trustee of the Institute for Public 
Policy Research.

Rona Fairhead Chairman and chief 
executive of The Financial Times Group 
aged 50, appointed 1 June 2002

Rona has wide experience in business, 
finance, services and manufacturing. 
She was Pearson’s chief financial officer 
before beginning her current role in 2006. 
In addition to the FT Group, Rona heads 
Pearson’s professional and careers 
business that includes Pearson VUE 
(our electronic testing and certification 
business) and various skills and 
professional training businesses. She 
previously held senior management roles 
at specialty chemicals company ICI plc, 
and in aerospace with Bombardier/
Shorts. She has an MBA from Harvard 
Business School. Rona currently serves as 
non-executive director of The Cabinet 
Office of UK Government and of HSBC 
Holdings plc, where she chairs the risk 
committee. She is also a member of 
the Cambridge University Library 
Visiting Committee. She was made 
a Commander of the British Empire 
in 2012.

 
 
 
 
 
48

Pearson plc Annual report and accounts 2011

Board of directors continued

Non-executive directors

David Arculus Non-executive director
aged 65, appointed 28 February 2006

Patrick Cescau Senior independent 
director aged 63, appointed 1 April 2002

Vivienne Cox Non-executive director 
aged 52, appointed 1 January 2012

Chairman of the remuneration 
committee and member of the audit  
and nomination committees

David has experience in banking, 
telecommunications and publishing in a 
long career in business. Currently he is 
chairman of Aldermore Bank plc, Numis 
Corporation plc and the Advisory Board 
of the British Library and a non-executive 
director of Telefonica S.A. David’s 
previous roles include the chairmanship 
of O2 plc, Severn Trent plc and IPC 
Group, as well as chief operating officer 
of United Business Media plc and group 
managing director of EMAP plc. David 
served from 2002 to 2006 as chairman 
of the British government’s Better 
Regulation Task Force, which worked 
on reducing burdens on business.

Member of the audit, remuneration  
and nomination committees

Member of the audit, remuneration 
and nomination committees

Patrick brings to Pearson more than  
35 years global business experience in 
finance, consumer products, retailing 
and developing and emerging markets. 
He is the senior independent director 
of Tesco plc, Britain’s largest retailer, a 
director of France-based INSEAD, the 
Business School for the World, and IAG, 
the International Consolidated Airlines 
Group, S.A., parent company of British 
Airways and Spain’s Iberia. He was 
previously group chief executive of 
Unilever, the global consumer-goods 
company whose brands are known 
throughout the world. Patrick is a trustee 
of the Leverhulme Trust and chairman of 
the St. Jude Children Charity. In 2005 he 
was awarded the ‘Légion d’Honneur’, the 
highest decoration bestowed by France.

Vivienne has wide experience in 
energy, natural resources and business 
innovation. She worked for BP plc 
for 28 years, in Britain and continental 
Europe, in posts including executive 
vice president and chief executive of 
BP’s Gas, Power & Renewables business 
and its Alternative Energy unit. She is  
also non-executive director of mining 
company Rio Tinto plc, energy 
company BG, the UK Department 
for International Development, and 
Vallourec, which supplies tubular systems 
for the energy industry. Vivienne also sits 
on the board of INSEAD.

Susan Fuhrman Non-executive director 
aged 67, appointed 27 July 2004

Ken Hydon Non-executive director 
aged 67, appointed 28 February 2006

Josh Lewis Non-executive director 
aged 49, appointed 1 March 2011

Member of the audit and nomination 
committees

Susan’s extensive experience in education 
includes her current role as president of 
Teachers College at Columbia University, 
America’s oldest and largest graduate 
school of education. She is president of 
the National Academy of Education, and 
was previously dean of the Graduate 
School of Education at the University 
of Pennsylvania and on the board of 
trustees of the Carnegie Foundation 
for the Advancement of Teaching.

Chairman of the audit committee 
and member of the remuneration 
and nomination committees

Ken’s experience in finance and business 
includes roles in electronics, consumer 
products and healthcare. He is a non-
executive director of Reckitt Benckiser 
Group plc, one of the world’s leading 
manufacturers and marketers of branded 
products in household cleaning and 
health and personal care, retailer Tesco 
plc and the Royal Berkshire NHS 
Foundation Trust. Previously, Ken was 
finance director of Vodafone Group plc 
and of subsidiaries of Racal Electronics.

Member of the audit and nomination 
committees

Josh’s experience spans finance, 
education and the development of digital 
enterprises. He is founder of Salmon 
River Capital LLC, a New York-based 
venture capital firm focused on 
technology-enabled businesses in 
education, financial services and other 
sectors. Over a 25 year private equity/
venture capital career, he has been 
involved in a broad range of successful 
companies, including several pioneering 
enterprises in the education sector.  
In addition, he has long been active in  
the non-profit education sector, with 
associations including New Leaders and 
the Bill & Melinda Gates Foundation.

Chairman’s letter 

Dear shareholders 

This year, we are reporting against the revised UK 
Corporate Governance Code (the Code). 

Role of the board 

The Pearson board consists of senior executive 
management alongside a strong group of non-executive 
directors drawn from successful international 
businesses and education institutions with experience 
of corporate strategy, education, consumer marketing 
and technology.  

The board is deeply engaged in developing and measuring 
the company’s long-term strategy, performance and 
value. We believe that it adds a valuable and diverse 
set of external perspectives and that robust, open 
debate over significant business issues brings a valuable 
additional discipline to major decisions. 

We organise our work around four major themes 
where we believe the board can add value: 
governance, strategy, business performance and 
people. Our board calendar and agenda provide 
ample time to focus on these themes. 

Board composition 

We are continually assessing and refreshing the board 
to achieve an appropriate balance and diversity of 
skills and experience. 

We recently added two new non-executive members 
to the board. Josh Lewis brings extensive knowledge of 
education, technology and the development of digital 
businesses; Vivienne Cox adds significant management 
experience, an understanding of natural resource 
markets, which are key to the development strategies 
of many emerging markets, and a deep personal 
interest in education and sustainable development. 

We continue to search for a non-executive director 
who brings additional expertise in emerging markets, 
following C K Prahalad’s untimely death in 2010. 
We are making good progress in this regard. 

In the light of Lord Davies’ report on ‘Women on 
Boards’ and the new Code provisions on gender 
diversity, we report that Pearson has four female 
board members (constituting one-third of the board). 
All were appointed for their outstanding records 
of achievement in their respective fields, and for 
the significant skills and insights that they bring to 
our company. 

Section 4 Governance

49

Patrick Cescau, our senior independent director, 
has now served on the board for more than nine years. 
The board has discussed in detail Patrick’s record and 
contribution as a director and considers him to be 
vigorously independent. Given his experience as chief 
executive of a major global company, he currently plays 
an invaluable role in advising on our global expansion 
and organisational design. We have therefore asked 
Patrick to continue on the board. He has agreed, but 
advised us that he will wish to stand down by the end 
of 2013. In the meantime, he will stand down from the 
audit and remuneration committees, both of which will 
continue to have a majority of independent directors. 

Succession planning 

The board views succession planning – not only at 
board and executive committee level but considerably 
deeper – as one of its prime responsibilities. This is 
especially the case in a creative business like Pearson 
which is heavily dependent on talented people. 

Each year we devote one full meeting to organisation 
structure and succession planning, and how they 
support delivery of our strategic goals. We look in 
detail at 20 to 30 of the most senior roles in Pearson, 
ensuring that there are several credible candidates 
for each role. Those candidates will be well known to 
the board – who spend considerable time visiting our 
businesses and people outside the regular schedule 
of board meetings – and will have development plans 
in place to round out their experience and skills and 
give them every possible chance of progressing 
their careers. 

We hope this report clearly sets out how your 
company is run, and how we align governance and our 
board agenda with the strategic direction of Pearson. 
We always welcome questions or comments 
from shareholders, either via our website 
(www.pearson.com) or in person at our annual 
shareholders’ meeting. 

Glen Moreno Chairman  

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50

Pearson plc Annual report and accounts 2011

Board governance 

Corporate governance 

Introduction  
The board believes that during 2011 the company 
was in full compliance with the UK Corporate 
Governance Code (the Code), except for a short 
period of time when it did not comply with the 
required ratio of independent non-executive directors 
to executive directors. Following the resignation 
of Terry Burns and the passing of C K Prahalad in 
2010, there was an imbalance of executive and 
non-executive directors on the board during January 
and February 2011. However, with effect from 
1 March 2011, Josh Lewis was appointed to the 
board as an independent non-executive director 
and, upon appointment, joined the nomination and 
audit committees.  

In addition, with effect from 1 January 2012, Vivienne 
Cox was appointed to the board as an independent 
non-executive director and, on appointment, joined all 
of its committees. 

The board embraces the Code’s underlying principles 
with regard to board balance and diversity and the 
nomination committee, led by the chairman, is actively 
seeking an additional suitable candidate who possesses 
the right mix of knowledge, skills and experience, 
specifically in emerging markets, to enhance debate and 
decision-making. A detailed account of the provisions 
of the Code can be found on the FRC’s website at 
www.frc.org.uk and on the company website at 
www.pearson.com/investors/shareholder-
information/governance 

Composition of the board  
The board currently consists of the chairman, 
Glen Moreno, five executive directors including the 
chief executive, Marjorie Scardino, and six 
independent non-executive directors.  

Chairman and chief executive 
There is a defined split of responsibilities between 
the chairman and the chief executive. The chairman is 
primarily responsible for the leadership of the board 
and ensuring its effectiveness; the chief executive is 
responsible for the operational management of the 
business and for the development and implementation 
of the company’s strategy as agreed by the board. 
The roles and responsibilities of the chairman and 
chief executive are clearly defined, set out in writing 
and agreed by the board. 

Senior independent director 
Patrick Cescau is the company’s senior independent 
director. The board believes that Patrick’s extensive 
knowledge of Pearson together with his broad 
commercial experience, make him highly suitable 
for this role.  

His role includes meeting regularly with the chairman 
and chief executive to discuss specific issues, 
e.g. strategy, as well as being available to shareholders 
if they should have concerns that have not been 
addressed through the normal channels. Patrick also 
makes a significant contribution to determining the 
structure and content of board meetings. During the 
year, Patrick held separate sessions with the other 
non-executive directors, the chief executive and an 
independent external evaluator, Boardroom Review, 
to appraise the performance of the chairman.  

The senior independent director would be expected 
to chair the nomination committee in the event that 
it was considering succession to the role of chairman 
of the board. 

Independence of directors  
The board reviews the independence of each of 
the non-executive directors annually. This includes 
reviewing their external appointments and any 
potential conflicts of interest as well as assessing 
their individual circumstances in order to ensure 
that there are no relationships or circumstances 
likely to affect their character or judgement.  

In particular, the board undertook a thorough review 
of Susan Fuhrman and Patrick Cescau, as they have 
served on the board for over seven and nine years 
respectively. In his letter introducing the governance 
report, the chairman has explained the board’s 
consideration of Patrick’s position.  

After thoroughly reviewing Susan’s positive contribution 
to board and committee work, and her position as a 
leader in educational reform and efficacy, the board has 
asked her to continue to serve as a director. 

All of the other non-executive directors were 
considered by the board to be independent for 
the purposes of the Code during the year ended 
31 December 2011.  

 
 
Conflicts of interest 
Since October 2008, directors have had a statutory 
duty under the Companies Act 2006 (the Act) to avoid 
conflicts of interest with the company. The company’s 
Articles of Association (Articles) allow the directors 
to authorise conflicts of interest. The company has 
established a procedure to identify actual and potential 
conflicts of interest, including all directorships or other 
appointments to, or relationships with, companies 
which are not part of the Pearson Group and which 
could give rise to actual or potential conflicts of 
interest. Such conflicts are then considered for 
authorisation by the board. The relevant director 
cannot vote on an authorisation resolution, or be 
counted in the quorum, in relation to the resolution 
relating to his/her conflict or potential conflict. 
The board reviews any authorisations granted 
on an annual basis. 

Board meetings 

The board met six times in 2011, with most meetings 
taking place over two days. In recent years, we have 
developed our board meeting agenda to ensure that 
board discussion and debate is centred on the key 
strategic issues facing the company. Over the course of 
2011 the major items covered by the board included: 

BUSINESS PERFORMANCE: 24 AND 25 FEBRUARY 2011, LONDON 

›(cid:3)2010 report and accounts and dividend 

recommendation 
›(cid:3)2011 operating plan 
›(cid:3)Risk assessment and review of mitigating actions 
›(cid:3)Annual review of authorised conflicts 
›(cid:3)Annual review of chief executive authorisation limits 

and procedures 

›(cid:3)Appointment of Josh Lewis to the board 
›(cid:3)The action to take with regard to the Libyan 

Investment Authority’s investment in Pearson 

GOVERNANCE: 28 APRIL 2011, LONDON 

›(cid:3)Feedback on 2010 report and accounts 
›(cid:3)Report on shareholders’ views 
›(cid:3)Review of corporate social responsibility 
›(cid:3)External board effectiveness review 
›(cid:3)Acquisition of Schoolnet 

Section 4 Governance

51

STRATEGY: 1 AND 2 JUNE 2011, BEIJING 

›(cid:3)Strategy discussions – review of China businesses 
›(cid:3)Acquisition of Education Development International plc 

CASE STUDY
Looking to the future – 
planning for growth in China

In June 2011, the Pearson board held a two day meeting in 
Beijing, China. The purpose of this board meeting was to review 
our businesses in China. During their three day stay the board 
met with the key local management of all our businesses 
operating in mainland China and Hong Kong, visited a number of 
Wall Street English language schools and met key customers and 
other people who have important relationships with our China 
businesses. During 2012 the board plans to have similar meetings 
with local businesses in Brazil and India.

BUSINESS PERFORMANCE: 28 JULY 2011, LONDON 

›(cid:3)Interim results 
›(cid:3)Post-acquisition reviews 
›(cid:3)Acquisition of Connections Education 
›(cid:3)Acquisition of Stark Holding 

STRATEGY: 6 AND 7 OCTOBER 2011, CALIFORNIA 

›(cid:3)Review of technology strategy 
›(cid:3)Strategic plan 2011 to 2013 
›(cid:3)Review of audit, remuneration and nomination 

committee terms of reference 

›(cid:3)Disposal of stake in FTSE 
›(cid:3)Acquisition of Global Education 
›(cid:3)Acquisition of TQ 
›(cid:3)Investment in Companhia das Letras 

STRATEGIC PLAN: 8 AND 9 DECEMBER 2011, NEW YORK 

›(cid:3)Strategic review of Pearson legacy businesses 
›(cid:3)Risk assessment and review of mitigating actions 
›(cid:3)SEC and FINRA investigation in respect of the 

acquisition of Global Education 

›(cid:3)Ofqual review of exam awarding bodies 
›(cid:3)Appointment of Vivienne Cox to the board 

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52

Pearson plc Annual report and accounts 2011

Board governance continued 

The following table sets out the attendance of the 
company’s directors at board and committee meetings 
during 2011: 

Board 
meetings 
(max 6)

Audit 
committee 
meetings 
(max 4)

Rem. 
committee 
meetings 
(max 4)

Nom. 
committee 
meetings 
(max 3)

Chairman 
Glen Moreno 
Executive directors 
Marjorie Scardino 
Will Ethridge 
Rona Fairhead 
Robin Freestone 
John Makinson 
Non-executive 
directors 
David Arculus 
Patrick Cescau 
Susan Fuhrman 
Ken Hydon 
Josh Lewis* 

6

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5

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4

3

3

3
2
2
3
2

4
3
4
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2

*appointed 1 March 2011.  

The role and business of the board  

The formal matters reserved for the board’s decision 
and approval include:  

›(cid:3)Determining the company’s strategy in consultation 

with management and reviewing performance 
against it;  

›(cid:3)Any decision to cease to operate all or any material 

part of the company’s business; 

›(cid:3)Major changes to the company’s corporate structure, 
management and control structure or its status as a 
public limited company;  

›(cid:3)Approval of all shareholder circulars, resolutions and 
corresponding documentation and press releases 
concerning matters decided by the board;  

›(cid:3)Acquisitions, disposals and capital projects above 

£15m per transaction or project;  

›(cid:3)All Pearson plc guarantees over £10m;  
›(cid:3)Treasury policies;  
›(cid:3)Setting interim dividends, recommending final dividends 
to shareholders and approving financial statements; 

›(cid:3)Borrowing powers;  
›(cid:3)Appointment of directors; 
›(cid:3)Appointment and removal of the company secretary; 

›(cid:3)Ensuring adequate succession planning for the board 

and senior management; 

›(cid:3)Determining the remuneration of the non-executive 
directors, subject to the Articles and shareholder 
approval as appropriate; 

›(cid:3)Approving the written division of responsibilities 

between the chairman and the chief executive and 
approval of the terms of reference of board 
committees;  

›(cid:3)Reviewing the Group’s overall corporate governance 

arrangements, including the performance of the board, 
its committees and individual directors and determining 
the independence of directors; and 

›(cid:3)Determining the nature and extent of the significant 
risks the company is willing to take in achieving its 
strategic objectives and maintaining sound risk 
management and internal control systems. 

The board receives timely, regular and necessary 
financial, management and other information to fulfil its 
duties. Comprehensive board papers are circulated to 
the board and committee members at least one week 
in advance of each meeting and the board receives 
monthly reports from the chief executive. Directors 
can obtain independent professional advice, at the 
company’s expense, in the performance of their duties 
as directors. All directors have access to the advice 
and services of the company secretary. 

Non-executive directors meet with local senior 
management every time board and committee 
meetings are held at the locations of operating 
companies. This allows the non-executive directors 
to share their experience and expertise with senior 
managers and also enables the non-executive 
directors to better understand the abilities of senior 
management, which in turn will help them assess 
the company’s prospects and plans for succession. 

Board evaluation  

The board conducts an annual review of its 
effectiveness. For the review of 2010, conducted in 
early 2011, the board commissioned a board 
effectiveness review from an independent third party 
provider, Boardroom Review (which has no other 
connection to the company). This review was designed 
to be forward looking; assessing the quality of the 
board’s decision making and debate, its overall 
contribution to, and impact on, the long term health 
and success of the business and its preparation for 
future challenges. 

 
 
 
Section 4 Governance

53

The review covered a variety of aspects associated 
with board effectiveness, including the board’s ability to 
achieve its objectives, to work together effectively and 
the management of its time. This was carried out 
through confidential interviews with all members of 
the board, through board observation and through 
a review of selected board papers. 

For the review of 2011, to be conducted during the 
early part of 2012, the chairman will meet with each of 
the directors, executive and non-executive, on a one 
to one basis and discuss the board’s effectiveness and 
progress made against objectives. He will also take the 
opportunity to discuss with each director their 
individual training and development needs. 

Directors’ training and induction 

Directors receive a significant bespoke induction 
programme and a range of information about Pearson 
when they join the board. This includes background 
information on Pearson and details of board 
procedures, directors’ responsibilities and various 
governance-related issues, including procedures for 
dealing in Pearson shares and their legal obligations 
as directors. The induction also includes a series of 
meetings with members of the board, presentations 
regarding the business from senior executives and a 
briefing on Pearson’s investor relations programme.  

The directors’ training is supplemented with 
presentations about the company’s operations, 
by holding board meetings at the locations of operating 
companies and by encouraging the directors to visit 
operating companies and local management as and 
when their schedule allows. Directors can also 
make use of external courses. 

CASE STUDY
Induction – Josh Lewis 
appointed to Pearson Board

Josh Lewis was appointed to the board in March 2011 and a 
programme of induction was tailored to his particular requirements. 
Within the first few months of his appointment, Josh had met with 
the senior management teams from each of our businesses, as well 
as spending time with all of the members of our management 
committee. In addition, Josh visited our operations in China, India 
and a number of locations throughout the US. This induction 
programme resulted in Josh having a firm understanding of Pearson, 
its operations, culture and the key risks and issues the company is 
facing. A similar induction process is currently being prepared for 
Vivienne Cox, who was appointed to the board in January 2012.

Following the review a discussion document was 
produced to facilitate the board’s discussion at their 
meeting in April, as well as to provide a reference point 
for the board’s development and change.  

The evaluation for 2010 indicated that the culture of 
the board is dominated by a sense of cohesiveness and 
collaboration; the dynamics encourage openness, 
transparency and cooperation between executive 
and non-executive directors. During the review itself, 
the board was seen to demonstrate several areas of 
strength, including: 

›(cid:3)a focused strategic approach; 
›(cid:3)a thoughtful approach to control and risk; 
›(cid:3)strong executive leadership and corporate culture; 
›(cid:3)a healthy alignment between performance and reward; 
›(cid:3)a positive culture, dynamic debate, and leadership 

from the chairman; and 

›(cid:3)the effective management of time and information. 

The review also highlighted an opportunity for 
improvement, relating to the quality of discussion and 
debate over changes in the competitive environment, 
particularly with regard to technology and emerging 
markets. The board addressed this issue at subsequent 
board meetings during 2011, including holding a 
technology strategy session in October and arranging 
board visits to emerging markets; China in June 2011, 
Brazil and India in 2012. 

During the course of the year the executive directors 
were also evaluated by the chief executive on their 
performance against personal objectives under the 
company’s appraisal mechanism. A proportion 
(which for 2012 may be up to 20%) of the total 
annual incentive opportunity is based on functional, 
operational, strategic and non-financial objectives 
relevant to the executives’ specific area of 
responsibility. The chairman leads the assessment of 
the chief executive and the non-executive directors, 
led by the senior independent director, conduct a 
review of the chairman’s performance. 

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54

Pearson plc Annual report and accounts 2011

Board governance continued 

Directors’ indemnities  

In accordance with section 232 of the Act, the 
company grants an indemnity to all of its directors. 
The indemnity relates to costs incurred by them in 
defending any civil or criminal proceedings and in 
connection with an application for relief under sections 
661(3) and (4) or sections 1157(1)-(3) of the Act, 
so long as it is repaid not later than when the 
outcome becomes final if: (i) they are convicted in 
the proceedings; (ii) judgement is given against them; 
or (iii) the court refuses to grant the relief sought. 

The company has purchased and maintains directors’ 
and officers’ insurance cover against certain legal 
liabilities and costs for claims in connection with any 
act or omission by such directors and officers in the 
execution of their duties. 

Shareholder engagement 

Pearson has an extensive programme of communication 
with all of its shareholders – large and small, 
institutional and private.  

In 2011, we continued with our shareholder outreach 
programme, seeing more than 500 institutional and 
private investors at more than 300 different institutions 
in Australia, Brazil, Canada, China, Continental Europe, 
Japan, the UK and the US.  

There are five trading updates a year and the chief 
executive and chief financial officer present our 
preliminary and interim results updates. They also 
attend regular meetings throughout the year with 
investors both in the UK and around the world. 
In 2011, the chief financial officer and the director 
of investor relations met with representatives of the 
UK Shareholders’ Association. The meeting included 
a presentation from Pearson describing the 
company’s performance and a question and answer 
session to give shareholders the opportunity to 
question management directly. 

The chairman and senior independent director also 
make themselves available to meet any significant 
shareholder as required. The non-executive directors 
meet informally with shareholders both before and 
after the AGM and respond to shareholder queries 
and requests as necessary.  

The chairman ensures that the board is kept informed 
of principal investors’ and advisers’ views on strategy 
and corporate governance. 

At every board meeting, the directors receive 
an analysis of the shareholder register highlighting any 
significant movements in ownership or the share price, 
and the reasons behind the movements. In addition, 
every year the board receives a detailed report on the 
views of major institutional shareholders, provided 
either by our corporate brokers or our independent 
investor relations advisers, Makinson Cowell.  

We also have an established programme of educational 
seminars for our institutional shareholders focusing 
on individual parts of Pearson. These seminars are 
available to all shareholders via webcast on 
www.pearson.com 

Private investors represent over 80% of the 
shareholders on our register and we make a concerted 
effort to engage with them regularly. Shareholders 
who cannot attend the AGM are invited to email 
questions to the chairman in advance at  
glenmoreno-agm@pearson.com 

We encourage our private shareholders to become 
more informed investors and recently invited all 
shareholders, who had not already done so, to register 
their email addresses. This enables them to receive 
email alerts when trading updates and other important 
announcements are added to our website. 

We are committed to ensuring that all our 
shareholders receive their dividends and with the final 
cash dividend mailing this year, we will be informing any 
shareholder who has outstanding unclaimed dividends, 
of the amounts owed to them and how they can 
claim these. 

We also make a particular effort to communicate 
regularly with our employees, a large majority of whom 
are shareholders in the company. We post all company 
announcements on our website, www.pearson.com, 
as soon as they are released, and major shareholder 
presentations are made accessible via webcast or 
conference call. Our website contains a dedicated 
investor relations section with an extensive archive of 
past announcements and presentations, historical 
financial performance, share price data and a calendar 
of events. It also includes information about all of our 
businesses, links to their websites and details of our 
corporate responsibility policies and activities. 

Our AGM – which will be held on 27 April this year – 
is an opportunity for all shareholders to meet the 
board and to hear presentations about Pearson’s 
businesses and results. 

 
Section 4 Governance

55

Board committees  

The board has established three committees: the 
nomination committee, the remuneration committee 
and the audit committee. The chairmen and members 
of these committees are appointed by the board on 
the recommendation (where appropriate) of the 
nomination committee and in consultation with each 
relevant committee chairman.  

NOMINATION COMMITTEE

Chairman Glen Moreno 

Members David Arculus, Patrick Cescau, Vivienne Cox, 
Susan Fuhrman, Ken Hydon, Josh Lewis, Glen Moreno 
and Marjorie Scardino 

The nomination committee meets at least once a year 
and as and when required. The committee primarily 
monitors the composition and balance of the board 
and its committees, and identifies and recommends to 
the board the appointment of new directors and/or 
committee members.  

The plan for 2012 is to continue to develop 
programmes and relationships that help attract 
talented diverse people into our business and retain 
them and to continue to track our progress. 

Whilst the chairman of the board chairs the 
nomination committee, he is not permitted to chair 
meetings when the appointment of his successor is 
being considered or during a discussion regarding his 
performance. 

The committee has written terms of reference which 
clearly set out its authority and duties. These can be 
found on the company website at 
www.pearson.com/investors/shareholder-
information/governance 

REMUNERATION COMMITTEE

Chairman David Arculus 

Members David Arculus, Patrick Cescau, Vivienne Cox, 
Ken Hydon and Glen Moreno

During 2011, the committee considered the 
recruitment of two non-executive directors, concluding 
with the appointment of Josh Lewis and Vivienne Cox 
to the board effective March 2011 and January 2012 
respectively. 

The remuneration committee reports to the full board 
and a letter from the chairman of the remuneration 
committee and its report on directors’ remuneration, 
which has been considered and adopted by the board, 
is set out on pages 65 to 89. 

The committee met four times during the year, and has 
written terms of reference which clearly set out its 
authority and duties. These can be found on the 
company website at 
www.pearson.com/investors/shareholder-
information/governance  

In addition, the committee met in February 2012 to 
review succession planning for non-executive and 
executive board positions and senior management, 
as well as board committee membership. 

The committee ensures that the directors of Pearson 
demonstrate a broad balance of skills, experience, 
independence, knowledge and diversity (including 
gender diversity). There are currently four female 
directors on the board, two of whom are executive 
directors. The committee and the board always take 
account of diversity when considering board 
appointments and will continue to do so, whilst 
ensuring that appointments are made based on merit 
and relevant experience. 

Pearson continues to show evidence of progress in 
relation to the retention of people with diverse 
backgrounds for both entry level and management 
positions and has made significant progress over the 
years in advancing women and culturally diverse 
people. As at December 2011, 27% of Pearson’s top 
managers were women, a 35% increase from 2008.  

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56

Pearson plc Annual report and accounts 2011

Board governance continued 

AUDIT COMMITTEE

Chairman Ken Hydon 

Members David Arculus, Patrick Cescau, Vivienne Cox, 
Susan Fuhrman, Ken Hydon and Josh Lewis

As audit committee chairman, I consider 
the key role of the committee to be in 
providing oversight and reassurance to 
the board, specifically with regard to the integrity 
of the company’s financial reporting, accounting 
policies, risk management and internal control 
processes and governance framework. 

Fundamental to this role is the committee’s access 
to local management. Committee meetings are 
always attended by the chief financial officer and 
head of Group internal audit, and often by the chief 
executive and chairman. Individual managers join 
meetings for specific topics, e.g. treasury or business 
continuity planning. In total,15 managers attended 
one or more meetings during the year. During the 
board’s visit to Beijing, members of the committee 
met with local senior financial management to 
discuss risk management, financial control and 
the Pearson code of conduct. In December, 
the committee met with the company’s chief 
information officer and director of digital strategy to 
discuss the approach of Pearson Technology to risk 
management. The committee will continue this 
method during 2012, and is planning to meet local 
management in at least two regular committee 
meetings and whenever the board is scheduled to 
meet in overseas locations.

Also fundamental to the role of the committee is its 
relationship with both the external auditors and 
Group internal audit. The committee has a healthy 
interaction with both and PWC attend all our 
regular committee meetings.

We always need to be learning, as the business 
progresses and the environments in which we 
operate change.

Ken Hydon

Members 
All of the audit committee members are independent 
non-executive directors and have financial and/or 
related business experience due to the senior positions 
they hold or held in other listed or publicly traded 
companies and/or similar public organisations. Ken 
Hydon, chairman of the committee, is the company’s 
designated financial expert. He is a fellow of the 
Chartered Institute of Management Accountants, 
the Association of Chartered Certified Accountants 
and the Association of Corporate Treasurers. 
He also serves as audit committee chairman for 
Tesco plc, Reckitt Benckiser Group plc and Royal 
Berkshire NHS Foundation Trust. 

The qualifications and relevant experience of the other 
committee members are detailed on page 48. 

Role and responsibilities  
The committee has written terms of reference which 
clearly set out its authority and duties. These are 
reviewed annually and can be found on the company 
website at www.pearson.com/investors/shareholder-
information/governance 

The committee has been established by the board 
primarily for the purpose of overseeing the accounting, 
financial reporting, internal control and risk 
management processes of the company and the 
audit of the financial statements of the company.  

The committee is responsible for assisting the board’s 
oversight of the quality and integrity of the company’s 
external financial reporting and statements and 
the company’s accounting policies and practices. 
The Group’s internal and external auditors have 
direct access to the committee to raise any matter of 
concern and to report on the results of work directed 
by the committee. The committee reports to the full 
board at every board meeting immediately following a 
committee meeting. It also reviews the independence 
of the external auditors, including the provision of non-
audit services (further details of which can be found on 
page 60), and ensures that there is an appropriate 
audit relationship and that auditor objectivity and 
independence is upheld.  

 
 
 
 
 
 
Section 4 Governance

57

External audit 
Based on management’s recommendations, the 
committee reviews the proposal on the appointment 
of the external auditors. The committee reviewed the 
effectiveness and independence of the external 
auditors during 2011 and remains satisfied that the 
auditors provide effective independent challenge to 
management. The committee will continue to review 
the performance of the external auditors on an annual 
basis and will consider their independence and 
objectivity, taking account of all appropriate guidelines. 
There are no contractual obligations restricting the 
committee’s choice of external auditors. In any event, 
the external auditors are required to rotate the audit 
partner responsible for the Group audit every five 
years. The current lead audit partner has been in place 
for four years and will rotate next year. In accordance 
with our external auditor policy, in 2010 Group internal 
audit performed a formal assessment of audit fees, 
services and independence. This formed the basis for a 
recommendation to the board to continue with PwC. 

During the year, the committee discussed the planning, 
conduct and conclusions of the external audit as 
it proceeded. 

At the July 2011 audit committee meeting, the 
committee discussed and approved the auditors’ Group 
audit plan, in which they identified the following key 
risks of misstatement of the Group’s financial statements: 

›(cid:3)Revenue recognition, specifically in relation to long-
term contract accounting and increasingly to digital 
revenue streams where management assumptions 
and estimates are necessary; 

›(cid:3)Accounting for acquisitions and disposals in light 
of material transactions in 2011, in particular, 
valuation of acquired intangibles which involves 
significant judgement;  

›(cid:3)Key balance sheet judgements, since small changes in 
provisioning judgements or methodology can have 
notable impacts on the Group’s balance sheet and 
income statement; and 

›(cid:3)Assessment of goodwill and intangible assets for 
impairment in the context of current market 
conditions, recognising that management judgement 
is required. 

The committee discussed these issues with the 
auditors at the time of their review of the half year 
interim financial statements in July 2011 and again at 
the conclusion of their audit of the financial statements 
for the year in February 2012. In December 2011, 
the committee discussed with the auditors the status 
of their work, focusing on their work in relation to 
internal controls. As the auditors concluded their audit, 
they explained to the committee: 

›(cid:3)The work they had conducted over revenue, 

which included targeted procedures at businesses 
which were considered to have more complex 
revenue recognition, such as the assessment and 
testing businesses; 

›(cid:3)The results of their review of acquisition accounting for 
all significant acquisitions, encompassing assessment of 
management’s valuations of intangible assets as well as 
other purchase price adjustments;  

›(cid:3)The work they had done to test management’s 

assumptions and estimates in relation to balance sheet 
judgements (encompassing provisions for doubtful 
debts and inventory, recoverability of pre-publication 
assets and authors’ advances, reserves for sales 
returns, estimates of tax and pension liabilities and 
other contingencies) and how they had satisfied 
themselves that these were reasonable;  

›(cid:3)The results of their review of the impairment model, 
including their challenge of management’s underlying 
cash flow projections and consideration of key 
assumptions such as discount rates and perpetuity 
rates and sensitivities, which indicated that all cash-
generating units had adequate headroom;  

›(cid:3)The outputs of their controls testing for Sarbanes-

Oxley section 404 reporting purposes and in support 
of their financial statements audit; and 

›(cid:3)The review of the company’s ‘going concern’ reports. 

The auditors also reported to the committee the 
misstatements that they had found in the course of 
their work, which were insignificant, and the 
committee confirmed that there were no such material 
items remaining unadjusted in these financial statements. 

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58

Pearson plc Annual report and accounts 2011

Board governance continued 

Training 
The committee receives regular technical updates 
as well as specific or personal training as required. 
Committee members also meet with local 
management on an ongoing basis in order to gain 
a better understanding of how Group policies are 
embedded in operations. For example, during its visit 
to Beijing in June 2011, the committee met with local 
senior finance managers. 

Meetings 
The committee met four times during the year with 
the chief financial officer, head of Group internal audit, 
members of the senior management team and the 
external auditors in attendance. The committee also 
met regularly in private with the external auditors and 
the head of Group internal audit.  

At every meeting, the committee considered reports 
on the activities of the Group internal audit function, 
including the results of internal audits, risk reviews, 
project assurance reviews and fraud and 
whistleblowing reports. The committee also monitored 
the company’s financial reporting, internal controls and 
risk management procedures and considered any 
significant legal claims and regulatory issues in the 
context of their impact on financial reporting.  

Specifically, the committee considered the following 
matters during the course of the year: 

›(cid:3)The 2010 annual report and accounts: preliminary 
announcement, financial statements and income 
statement; 

›(cid:3)The Group accounting policies; 
›(cid:3)Compliance with the UK Corporate Governance 

Code; 

›(cid:3)Form 20-F and related disclosures including the annual 

Sarbanes-Oxley Act 404 attestation of financial 
reporting internal controls; 

›(cid:3)Receipt of the external auditors’ report on the Form 

20-F and on the year end audit; 

›(cid:3)Assessment of the effectiveness of the Group’s internal 

control environment;  

›(cid:3)Reappointment, remuneration and engagement letter 

of the external auditors; 

›(cid:3)UK Bribery Act adequate procedures guidance; 
›(cid:3)Risk management in Asia; 
›(cid:3)Review of the interim financial statements and 

announcement; 

›(cid:3)Annual re-approval of the internal audit mandate;  

›(cid:3)Compliance with SEC & NYSE requirements including 

Sarbanes-Oxley; 

›(cid:3)Reviews of the effectiveness of the audit committee, 
the external auditors and the Group internal audit 
function; 

›(cid:3)Pearson’s anti-corruption programme; 
›(cid:3)Review of the committee’s terms of reference; 
›(cid:3)Annual internal audit plan; 
›(cid:3)Review of company risk returns including Social, 

Ethical and Environmental (SEE) risks; and 

›(cid:3)Annual review of treasury policy. 

In February 2012, the committee also considered the 
2011 annual report and accounts, including the 
preliminary announcement, financial statements, 
business review, directors’ report, corporate 
governance compliance statement and the income 
statement. 

Internal control and risk management 

The directors confirm they have conducted a review 
of the effectiveness of the Group’s systems of risk 
management and internal controls, including financial, 
operational and compliance controls and risk 
management systems, in accordance with the UK 
Corporate Governance Code and the Turnbull 
guidance as revised. These systems have been 
operating throughout the year and to the date of 
this report. 

The key elements and procedures that have been 
established to provide effective risk management and 
internal control systems are described below: 

Control environment 
The board of directors has overall responsibility for 
Pearson’s system of internal control, which is designed 
to manage, rather than eliminate, the risks facing the 
Group, safeguard assets and provide reasonable, but 
not absolute, assurance against material financial 
misstatement or loss. 

Responsibility for monitoring financial management and 
reporting and risk management and internal control 
systems has been delegated to the audit committee by 
the board. At each meeting, the audit committee 
considers reports from management, Group internal 
audit and the external auditors, with the aim of 
reviewing the effectiveness of the internal financial and 
operating control environment of the Group. 

 
The identification and mitigation of significant business 
risks is the responsibility of Group senior management 
and operating company management. Each operating 
company, including the corporate centre, maintains 
internal controls and procedures appropriate to its 
structure, business environment and risk assessment, 
whilst complying with Group policies, standards 
and guidelines.  

Financial management and reporting  
There is a comprehensive strategic planning, budgeting 
and forecasting system with an annual operating plan 
approved by the board of directors. Monthly financial 
information, including trading results, balance sheets, 
cash flow statements, capital expenditures and 
indebtedness, is reported against the corresponding 
figures for the plan and prior years, with corrective 
action outlined by the appropriate senior executive. 
Group senior management meet, on a quarterly basis, 
with operating company management to review their 
business and financial performance against plan and 
forecast. Major business risks relevant to each 
operating company as well as performance against the 
stated financial and strategic objectives are reviewed in 
these meetings. 

We have an ongoing process to monitor the risks and 
effectiveness of controls in relation to the financial 
reporting and consolidation process including the 
related information systems. This includes up-to-date 
Group financial policies, formal requirements for 
business unit finance functions, Group consolidation 
reviews and analysis of material variances, Group 
finance technical reviews, including the use of technical 
specialists, and review and sign-off by senior finance 
managers. These processes are monitored and 
assessed during the year by the Group internal audit 
and Group compliance functions. 

These controls include those over external financial 
reporting which are documented and tested in 
accordance with the requirements of section 404 
of the Sarbanes-Oxley Act, which is relevant to 
our US listing. 

The effectiveness of key financial controls is subject 
to management review and self certification and 
independent evaluation by Group internal audit. 

Section 4 Governance

59

Risk management 
A risk management framework is in place to identify, 
evaluate and manage risks, including key financial 
reporting risks. Operating companies undertake semi-
annual risk reviews to identify new or potentially 
under-managed risks. Throughout the year, risk 
sessions facilitated by the head of Group internal audit 
and risk assurance are held with Group and operating 
company management to identify the key risks the 
company faces in achieving its objectives, to assess 
the probability and impact of those risks and to 
document the actions being taken to manage those 
risks. The Pearson management committee reviews 
the output of these sessions, focusing on the significant 
risks facing the business. Management has the 
responsibility to consider and execute appropriate 
action to mitigate these risks whenever possible. 
The results of these reviews are reported to the board 
in detail via the audit committee.  

Group internal audit  
The Group internal audit function is responsible for 
providing independent assurance to management on 
the design and effectiveness of internal controls to 
mitigate financial, operational and compliance risks. 
The risk-based annual internal audit plan is approved 
by the audit committee. Recommendations to improve 
internal controls and to mitigate risks, or both, are 
agreed with operating company management after 
each audit. Formal follow-up procedures allow Group 
internal audit to monitor operating companies’ 
progress in implementing its recommendations and to 
resolve any control deficiencies. The Group internal 
audit function also has a remit to monitor significant 
Group projects, in conjunction with the central project 
management office and to provide assurance that 
appropriate project governance and risk management 
strategies are in place. Group internal audit has a 
formal collaboration process in place with the external 
auditors to ensure efficient coverage of internal 
controls. Regular reports on the work of Group 
internal audit are provided to executive management 
and, via the audit committee, to the board. 

The head of Group internal audit is jointly responsible 
with the Group legal counsel for monitoring 
compliance with our Code of Conduct, and 
investigating any reported incidents including ethical, 
corruption and fraud allegations. The Pearson anti-
bribery and corruption programme has been enhanced 
to support the UK Bribery Act 2010. 

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60

Pearson plc Annual report and accounts 2011

Board governance continued 

Treasury management 
The treasury department operates within policies 
approved by the board and its procedures are reviewed 
regularly by the audit committee. Major transactions 
are authorised outside the department at the requisite 
level, and there is an appropriate segregation of duties. 
Frequent reports are made to the chief financial officer 
and regular reports are prepared for the audit 
committee and the board. 

Insurance  
Insurance is provided through Pearson’s insurance 
subsidiary or externally, depending on the scale of the 
risk and the availability of cover in the external market, 
with the objective of achieving the most cost-effective 
balance between insured and uninsured risks. 

Going concern  

Having reviewed the Group’s liquid resources and 
borrowing facilities and the Group’s 2012 and 2013 
cash flow forecasts, the directors believe that the 
Group has adequate resources to continue as a going 
concern. For this reason, the financial statements have, 
as usual, been prepared on that basis. Information 
regarding the Group’s borrowing liabilities and financial 
risk management can be found in notes 18 and 19 on 
pages 130 to 138. 

Share capital 

Details of share issues are given in note 27 to the 
accounts on page 150. The company has a single class 
of shares which is divided into ordinary shares of 25p 
each. The ordinary shares are in registered form. 
As at 31 December 2011, 815,626,237 ordinary shares 
were in issue. At the AGM held on 28 April 2011, the 
company was authorised, subject to certain conditions, 
to acquire up to 81,310,000 ordinary shares by market 
purchase. Shareholders will be asked to renew this 
authority at the AGM on 27 April 2012. 

Information provided to the company pursuant to 
the Financial Services Authority’s Disclosure and 
Transparency Rules is published on a Regulatory 
Information Service and on the company’s website. 
As at 31 December 2011, the company had been 
notified under DTR5 of the following significant voting 
rights in its shares: 

No notifications under DTR5 had been received by 
the company during the period from 1 January 2012 to 
5 March 2012, being the last practicable date before 
the publication of this report. 

Annual General Meeting (AGM) 

The notice convening the AGM, to be held at 12 noon 
on Friday, 27 April 2012 at IET London, 2 Savoy Place, 
London WC2R 0BL, is contained in a circular to 
shareholders to be dated 22 March 2012. 

Registered auditors 

In accordance with section 489 of the Act, 
a resolution proposing the reappointment of 
PricewaterhouseCoopers LLP (PwC) as auditors to 
the company will be proposed at the AGM, at a level 
of remuneration to be agreed by the directors. 

Auditors’ independence 

In line with best practice, our relationship with PwC 
is governed by our external auditors policy, which is 
reviewed and approved annually by the audit 
committee. The policy establishes procedures 
to ensure the auditors’ independence is not 
compromised, as well as defining those non-audit 
services that PwC may or may not provide to Pearson. 
These allowable services are in accordance with 
relevant UK and US legislation. 

The audit committee approves all audit and non-audit 
services provided by PwC. Certain categories of 
allowable non-audit services have been pre-approved by 
the audit committee subject to the authorities below: 

›(cid:3)Pre-approved non-audit services can be authorised by 
the chief financial officer up to £100,000 per project, 
subject to a cumulative limit of £500,000 per annum; 
›(cid:3)Tax compliance and related activities up to the greater 
of £1,000,000 per annum or 50% of the external audit 
fee; and 

›(cid:3)For forward-looking tax planning services we use 

the most appropriate adviser, usually after a tender 
process. Where we decide to use our independent 
auditors, authority, up to £100,000 per project subject 
to a cumulative limit of £500,000 per annum, has been 
delegated by the audit committee to management. 

Number of 
shares 

32,385,175
Legal & General Group plc 
Libyan Investment Authority  24,431,000

Percentage

3.97%
3.01%

Services provided by PwC above these limits and all 
other allowable non-audit services, such as due 
diligence, irrespective of value, must be approved by 
the audit committee. Where appropriate, services will 
be tendered prior to awarding work to the auditors. 

 
 
The audit committee receives regular reports 
summarising the amount of fees paid to the auditors. 

A full statement of the fees for audit and services is 
provided in note 4 to the accounts on page 110. 

Statement of directors’ responsibilities 

The directors are responsible for preparing the annual 
report, the report on directors’ remuneration and the 
financial statements in accordance with applicable law 
and regulations.  

Company law requires the directors to prepare 
financial statements for each financial year. Under that 
law the directors have prepared the Group and parent 
company financial statements in accordance with 
International Financial Reporting Standards (IFRSs) 
as adopted by the European Union. Under company 
law the directors must not approve the financial 
statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the company 
and the Group and of the profit or loss of the Group 
for that period. 

In preparing these financial statements, the directors 
are required to: 

›(cid:3)Select suitable accounting policies and then apply 

them consistently; 

›(cid:3)Make judgements and accounting estimates that are 

reasonable and prudent; 

›(cid:3)State that the financial statements comply with IFRSs 
as adopted by the European Union or disclose and 
explain any material departures from those IFRSs; and 

›(cid:3)Prepare the financial statements on a going concern 
basis, unless it is inappropriate to presume that the 
company and/or the Group will continue in business. 

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the company’s transactions and disclose with 
reasonable accuracy at any time the financial position 
of the company and the Group. This enables them to 
ensure that the financial statements and the report 
on directors’ remuneration comply with the Act and, 
as regards the Group financial statements, Article 4 
of the IAS Regulation. They are also responsible for 
safeguarding the assets of the company and the Group 
and for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

Section 4 Governance

61

The directors are responsible for the maintenance 
and integrity of the company’s website. Legislation in 
the UK governing the preparation and dissemination 
of financial statements may differ from legislation 
in other jurisdictions.  

Each of the directors, whose names and functions are 
listed on pages 46 to 48, confirm that to the best of 
their knowledge and belief: 

›(cid:3)The Group financial statements, prepared in 

accordance with IFRSs as adopted by the EU, give 
a true and fair view of the assets, liabilities, financial 
position and profit of the Group and company; and 
›(cid:3)The directors’ report contained in the annual report 

includes a fair review of the development and 
performance of the business and the position of the 
company and Group, together with a description of 
the principal risks and uncertainties that they face. 

The directors also confirm that, for all directors in 
office at the date of this report: 

a) so far as the directors are aware, there is no 
relevant audit information of which the company’s 
auditors are unaware; and 

b) they have taken all the steps that they ought to have 
taken as directors in order to make themselves aware 
of any relevant audit information and to establish that 
the company’s auditors are aware of that information. 

Approved by the board on 7 March 2012 and signed 
on its behalf by  

Philip Hoffman Secretary  

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62

Pearson plc Annual report and accounts 2011

Board governance continued 

Additional information for shareholders 

Set out below is other statutory and regulatory 
information that Pearson is required to disclose in its 
directors’ report. 

Amendment to Articles of Association 

Any amendments to the Articles of Association of the 
company (the Articles) may be made in accordance 
with the provisions of the Companies Act 2006 
(the Act) by way of a special resolution. 

Rights attaching to shares 

The rights attaching to the ordinary shares are defined 
in the company’s Articles. A shareholder whose name 
appears on the company’s register of members can 
choose whether his/her shares are evidenced by 
share certificates (i.e. in certificated form) or held 
electronically (i.e. uncertificated form) in CREST 
(the electronic settlement system in the UK). 

Subject to any restrictions below, shareholders may 
attend any general meeting of the company and, 
on a show of hands, every shareholder (or his/her 
representative) who is present at a general meeting has 
one vote on each resolution for every ordinary share 
of which they are the registered holder. A resolution 
put to the vote at a general meeting is decided on a 
show of hands unless before, or on the declaration of 
the result of, a vote on a show of hands, a poll is 
demanded. A poll can be demanded by the chairman 
of the meeting, or by at least three shareholders 
(or their representatives) present in person and having 
the right to vote, or by any shareholders (or their 
representatives) present in person having at least 10% 
of the total voting rights of all shareholders, or by any 
shareholders (or their representatives) present in 
person holding ordinary shares on which an aggregate 
sum has been paid up of at least 10% of the total sum 
paid up on all ordinary shares. At this year’s AGM 
voting will be conducted on a poll. 

Shareholders can declare a final dividend by passing an 
ordinary resolution but the amount of the dividend 
cannot exceed the amount recommended by the 
board. The board can pay interim dividends on any 
class of shares of the amounts and on the dates and for 
the periods they decide. In all cases the distributable 
profits of the company must be sufficient to justify the 
payment of the relevant dividend. The board may, 
if authorised by an ordinary resolution of the 
shareholders, offer any shareholder the right to elect 
to receive new ordinary shares, which will be 
credited as fully paid, instead of their cash dividend. 

Any dividend which has not been claimed for 12 years 
after it became due for payment will be forfeited and 
will then belong to the company, unless the directors 
decide otherwise. 

If the company is wound up, the liquidator can, with 
the sanction of a special resolution passed by the 
shareholders, divide among the shareholders all or any 
part of the assets of the company and he/she can value 
assets and determine how the division shall be carried 
out as between the shareholders or different classes 
of shareholders. The liquidator can also, with the 
same sanction, transfer the whole or any part of the 
assets on trustees upon such trusts for the benefit of 
the shareholders. 

Voting at general meetings 

Any form of proxy sent by the company to 
shareholders in relation to any general meeting must 
be delivered to the company, whether in written or 
electronic form, not less than 48 hours before the time 
appointed for holding the meeting or adjourned 
meeting at which the person named in the 
appointment proposes to vote. 

No shareholder is, unless the board decides otherwise, 
entitled to attend or vote either personally or by proxy 
at a general meeting or to exercise any other right 
conferred by being a shareholder if he/she or any 
person with an interest in shares has been sent a notice 
under section 793 of the Act (which confers upon 
public companies the power to require information 
with respect to interests in their voting shares) and 
he/she or any interested person failed to supply the 
company with the information requested within 14 
days after delivery of that notice. The board may also 
decide, where the relevant shareholding comprises at 
least 0.25% of the nominal value of the issued shares of 
that class, that no dividend is payable in respect of 
those default shares and that no transfer of any default 
shares shall be registered.  

Pearson operates two employee benefit trusts to 
hold shares, pending employees becoming entitled 
to them under the company’s employee share plans. 
There were 14,665,223 shares so held as at 
31 December 2011. Each trust has an independent 
trustee which has full discretion in relation to the 
voting of such shares. A dividend waiver operates 
on the shares held in these trusts. 

 
Pearson also operates a nominee shareholding 
arrangement known as Sharestore which holds shares 
on behalf of employees. There were 4,137,566 shares 
so held as at 31 December 2011. The trustees holding 
these shares seek voting instructions from the 
employee as beneficial owner, and voting rights are 
not exercised if no instructions are given. 

Transfer of shares 

The board may refuse to register a transfer of a 
certificated share which is not fully paid, provided that 
the refusal does not prevent dealings in shares in the 
company from taking place on an open and proper 
basis. The board may also refuse to register a transfer 
of a certificated share unless (i) the instrument of 
transfer is lodged, duly stamped (if stampable), at the 
registered office of the company or any other place 
decided by the board, and is accompanied by the 
certificate for the share to which it relates and such 
other evidence as the board may reasonably require to 
show the right of the transferor to make the transfer; 
(ii) it is in respect of only one class of shares; and (iii) 
it is in favour of not more than four transferees. 

Transfers of uncertificated shares must be carried out 
using CREST and the board can refuse to register a 
transfer of an uncertificated share in accordance with 
the regulations governing the operation of CREST. 

Variation of rights 

If at any time the capital of the company is divided into 
different classes of shares, the special rights attaching to 
any class may be varied or revoked either: 

(i) with the written consent of the holders of at least 
75% in nominal value of the issued shares of the 
relevant class; or 

(ii) with the sanction of a special resolution passed at a 
separate general meeting of the holders of the shares 
of the relevant class. 

Without prejudice to any special rights previously 
conferred on the holders of any existing shares or class 
of shares, any share may be issued with such preferred, 
deferred, or other special rights, or such restrictions, 
whether in regard to dividend, voting, return of capital 
or otherwise as the company may from time to time 
by ordinary resolution determine. 

Section 4 Governance

63

Appointment and replacement of directors 

The Articles contain the following provisions in relation 
to directors: 

Directors shall number no less than two. Directors 
may be appointed by the company by ordinary 
resolution or by the board. A director appointed by 
the board shall hold office only until the next AGM and 
shall then be eligible for reappointment, but shall not 
be taken into account in determining the directors or 
the number of directors who are to retire by rotation 
at that meeting. The board may from time to time 
appoint one or more directors to hold executive office 
with the company for such period (subject to the 
provisions of the Act) and upon such terms as the 
board may decide and may revoke or terminate any 
appointment so made. 

The Articles provide that, at every AGM of the 
company, at least one-third of the directors shall retire 
by rotation (or, if their number is not a multiple of 
three, the number nearest to one-third). The first 
directors to retire by rotation shall be those who wish 
to retire and not offer themselves for re-election. 
Any further directors so to retire shall be those of the 
other directors subject to retirement by rotation who 
have been longest in office since they were last re-
elected but, as between persons who became or were 
last re-elected on the same day, those to retire shall 
(unless they otherwise agree among themselves) 
be determined by lot. In addition, any director who 
would not otherwise be required to retire shall 
retire by rotation at the third AGM after they were 
last re-elected. 

Notwithstanding the provisions of the Articles, the 
board has resolved that all directors should offer 
themselves for re-election annually, in accordance 
with the UK Corporate Governance Code. 

The company may by ordinary resolution remove any 
director before the expiration of his/her term of office. 
In addition, the board may terminate an agreement or 
arrangement with any director for the provision of 
his/her services to the company. 

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64

Pearson plc Annual report and accounts 2011

Board governance continued 

Powers of the directors 

Subject to the company’s Articles, the Act and any 
directions given by special resolution, the business of 
the company will be managed by the board who may 
exercise all the powers of the company, including 
powers relating to the issue and/or buying back of 
shares by the company (subject to any statutory 
restrictions or restrictions imposed by shareholders 
in general meeting). 

Significant agreements 

The following significant agreements contain provisions 
entitling the counterparties to exercise termination 
or other rights in the event of a change of control of 
the company: 

Under the $1,750,000,000 revolving credit facility 
agreement dated November 2010 which matures 
in November 2015 between, amongst others, the 
company, HSBC Bank plc (as facility agent) and the 
banks and financial institutions named therein as 
lenders (the Facility), any such bank may, upon a 
change of control, require its outstanding advances, 
together with accrued interest and any other 
amounts payable in respect of such Facility, and its 
commitments, to be cancelled, each within 60 days of 
notification to the banks by the facility agent. For these 
purposes, a ‘change of control’ occurs if the company 
becomes a subsidiary of any other company or one or 
more persons acting either individually or in concert, 
obtains control (as defined in section 1124 of the 
Corporation Tax Act 2010) of the company. 

Shares acquired through the company’s employee 
share plans rank pari passu with shares in issue and 
have no special rights. For legal and practical reasons, 
the rules of these plans set out the consequences of a 
change of control of the company. 

 
 
 
 
Report on directors’ remuneration 

Section 4 Governance

65

Dear Shareholder 

The remuneration committee believes that the 
purpose of its remuneration policy is to support the 
company’s strategy and to help deliver sustained 
performance in the interests of all stakeholders. 

We are committed to long-term value creation and 
this sets the agenda for our approach to remuneration.  

The company has performed strongly and 
has delivered: 

›(cid:3)record earnings 

›(cid:3)a share price around its highest level for 
a decade 

›(cid:3)total shareholder return ahead of that of 
the market and our sector 

›(cid:3)return on invested capital above our cost 
of capital 

›(cid:3)Pearson’s 20th straight year of increasing 
our dividend above the rate of inflation. 
Over the past ten years we have 
increased our dividend at a compound 
annual rate of 7%, returning more than 
£2.5bn to shareholders 

Our remuneration policy centres on three major 
elements to support and sustain performance: 
competitive base salaries that reflect the market and 
individual roles and contribution; annual incentives that 
reward achievement of strategic goals; and long-term 
incentives that drive long-term earnings and share price 
growth and encourage people to acquire and hold 
Pearson shares in line with shareholders’ interests.  

Pearson’s people have shared in the company’s success 
through cash awards and worldwide participation in 
share ownership plans continuing practices first started 
in 1998.  

We continue to keep our remuneration policy under 
review in light of the prevailing economic conditions 
and the impact of these on the company’s objectives 
and strategy.  

The remuneration committee is also sensitive to the 
current social and economic environment surrounding 
executive compensation. 

For 2012, the committee endorsed the 
recommendation of the executive directors and other 
members of the Pearson Management Committee that 
they should receive no increase in base salaries.  

In addition, the committee has decided that there will 
be a reduction in the number of shares awarded to the 
Pearson Management Committee as their long-term 
incentives. 

Looking back to some specific aspects of policy: 

›(cid:3)we undertook a normal review of base salaries 

for 2011 that took into account the guideline for 
the general level of increases elsewhere across 
the company  

›(cid:3)annual incentives paid to executives for 2011 

performance were generally lower than for 2010, 
reflecting more challenging targets and a tougher 
business environment 

›(cid:3)shareholders approved the renewal of the long-term 
incentive plan at the Annual General Meeting (AGM) 
on 28 April 2011 

›(cid:3)we introduced formal shareholding guidelines for 

executive directors to complement the operation of 
the company’s long-term incentive arrangements 

›(cid:3)we reviewed the company’s powers to reclaim 

variable remuneration in exceptional circumstances 
of misstatement or misconduct 

Our policy and practice is summarised in more detail 
in the remainder of this report. 

Finally, I have great pleasure in welcoming Vivienne 
Cox, who is widely experienced in remuneration 
matters, as a member of the committee with effect 
from her appointment as independent non-executive 
director of the board on 1 January 2012. I would also 
like to thank my fellow members of the committee and 
the people who have assisted us for their contribution 
over the past year. 

David Arculus Chairman, Remuneration Committee 

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66

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Governance 

The board presents its report on directors’ 
remuneration to shareholders. This report complies 
with Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) 
Regulations 2008 and was approved by the board 
of directors on 7 March 2012. 

The committee believes that the company has 
complied with the provisions regarding remuneration 
matters contained within the UK Corporate 
Governance Code. 

We will put a resolution to shareholders at the AGM 
on 27 April 2012 inviting them to consider and 
approve this report. 

The remuneration committee & its activities 

David Arculus chaired the remuneration committee 
for the year 2011; the other members were Patrick 
Cescau, Ken Hydon and Glen Moreno. David Arculus, 
Patrick Cescau and Ken Hydon are independent non-
executive directors. Glen Moreno, chairman of the 
board, is a member of the committee as permitted 
under the UK Corporate Governance Code. 
Terry Burns stepped down from his membership of 
the committee and his role as a non-executive 
director on 30 April 2010. 

Marjorie Scardino, chief executive, Robin Freestone, 
chief financial officer, Robin Baliszewski, director for 
people, Robert Head, director for executive reward, 
and Stephen Jones, head of company secretarial and 
deputy secretary, provided material assistance to the 
committee during the year. They attended meetings of 
the committee, although none of these was involved in 
any decisions relating to his or her own remuneration. 

To ensure that it receives independent advice, the 
committee has appointed Towers Watson to supply 
survey data and to advise on market trends, long-term 
incentives and other general remuneration matters. 
Towers Watson also advised the company on health 
and welfare benefits in the US and provided consulting 
advice directly to certain Pearson operating companies. 

The committee’s principal duty is to determine 
and regularly review, having regard to the UK 
Corporate Governance Code and on the advice of 
the chief executive, the remuneration policy and the 
remuneration and benefits packages of the executive 
directors and other members of the Pearson 
Management Committee. This includes base salary, 

annual and long-term incentive entitlements and 
awards, and pension arrangements, and any 
other benefits.  

The Committee’s duties are also: 

›(cid:3)to review and approve corporate goals and objectives 
relevant to executive compensation and to evaluate 
performance in light of those goals and objectives 
›(cid:3)to approve the company’s long-term incentive and 

other share plans 

›(cid:3)to advise and decide on general and specific 

arrangements in connection with the termination 
of employment of executive directors and other 
members of the Pearson Management Committee 
›(cid:3)to have delegated responsibility for determining the 
remuneration and benefits package of the chairman 
of the board 

›(cid:3)to ensure that all provisions regarding disclosure of 

information are fulfilled 

›(cid:3)to appoint and set the terms of reference for any 

remuneration consultants who advise the committee 
and monitor the cost of such advice. 

The committee’s full charter and terms of reference 
are available on the company’s website.  

The committee met four times during 2011. 
The matters discussed and actions taken were 
as follows: 

17 AND 25 FEBRUARY 2011 

›(cid:3)Reviewed and approved 2010 annual incentive plan 

payouts 

›(cid:3)Reviewed and approved 2008 long-term incentive plan 

payouts and release of shares 

›(cid:3)Approved vesting of 2006 and 2008 annual bonus 

share matching awards and release of shares 

›(cid:3)Reviewed and approved 2011 base salary increases for 

the Pearson Management Committee 

›(cid:3)Reviewed and approved 2011 Pearson and operating 

company annual incentive plan targets 

›(cid:3)Reviewed and approved 2011 individual annual 

incentive opportunities for the Pearson Management 
Committee 

›(cid:3)Discussed renewal of long-term incentive plan 
›(cid:3)Reviewed and approved 2011 long-term incentive 

awards and associated performance conditions for the 
Pearson Management Committee 

 
Section 4 Governance

67

›(cid:3)Reviewed and approved 2010 report on directors’ 

remuneration 

›(cid:3)Noted company’s use of equity for employee 

share plans 

›(cid:3)Reviewed and approved the remuneration package 

for the chief executive 

29 JULY 2011 

›(cid:3)Approved 2011 long-term incentive awards for 

executives and managers 

›(cid:3)Reviewed committee’s charter and terms of reference 

An important measure of our strategy is, of course, 
financial performance. In financial terms, Pearson’s goal 
is to achieve sustainable growth on three key financial 
goals – earnings, cash and return on invested capital, 
and reliable cash returns to our investors through 
healthy and growing dividends. We believe those are, 
in concert, good indicators that we are building the 
long-term value of Pearson. So those measures 
(or others that contribute to them, such as sales, 
profit, and working capital) form the basis of our 
annual budgets and plans, and the basis for bonuses 
and long-term incentives. 

7 DECEMBER 2011 

Performance conditions 

The performance conditions that we select for the 
company’s various performance-related annual or long-
term incentive plans are linked to the company’s 
strategic objectives set out above. 

As part of our ongoing review, we have concluded 
that no fundamental changes are required to the 
performance measures used in the company’s annual 
and long-term incentive plans. 

We will, however, continue to give careful 
consideration to the selection and weighting of 
these measures and the targets that apply taking into 
account the company’s short- and longer- term 
strategy and risk and the impact on the sustainability 
and future development of the company. 

We determine whether or not targets have been met 
under the company’s various performance-related 
incentive plans based on relevant internal information 
and input from external advisers.  

Misstatement or misconduct 

In accordance with the UK Corporate Governance 
Code, in 2011 the committee reviewed the company’s 
powers to reclaim variable remuneration in exceptional 
circumstances of misstatement or misconduct. 
The company will follow its legal rights and reclaim 
rewards gained in the event of proven wrong doing 
which led to misstatement of the company’s accounts. 

›(cid:3)Discussed Towers Watson's overview of the current 

remuneration environment 

›(cid:3)Considered Towers Watson’s report on remuneration 

for the Pearson Management Committee for 2012 
›(cid:3)Reviewed status of outstanding long-term incentive 

awards 

›(cid:3)Considered the approach to 2012 long-term incentive 
plan awards for the Pearson Management Committee 

›(cid:3)Reviewed 2012 annual incentive plan metrics 
›(cid:3)Reviewed committee’s performance 

Remuneration policy & business strategy 

This report sets out the company’s policy on directors’ 
remuneration that applies to executive directors for 
2012 and, so far as practicable, for subsequent years. 
Future reports, which will continue to be subject to 
shareholder approval, will describe any changes in 
this policy.  

The committee considers that a successful 
remuneration policy needs to be sufficiently flexible 
to take account of future changes in the company’s 
business environment and in remuneration practice. 

Our starting point continues to be that total 
remuneration should reward both short- and long-
term results, delivering competitive rewards for target 
performance, but outstanding rewards for exceptional 
company performance. 

Our goal as a company is to make an impact on 
people’s lives and on society through education and 
information. Our strategy to achieve that goal is 
pursued by all Pearson’s businesses in some shape or 
form and has four parts: long-term investment in our 
business; technology; working in fast-growing markets 
around the world; and efficiency and scale. 

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68

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Main elements of remuneration  

Total remuneration is made up of fixed and performance-linked elements, with each element supporting 
different objectives. 

Element  

Objective 

Performance period 

Performance conditions 

Base salary 
(see page 69) 

Reflects competitive 
market level, role and 
individual contribution 

Not applicable  Normally reviewed annually taking into account 

general economic conditions and the wider 
pay scene, the level of increases applicable to 
employees across the company as a whole, 
the remuneration of directors and executives 
in comparable companies and individual 
performance 
Subject to achievement of targets for sales, 
earnings per share or profit, working capital, 
cash flow and personal objectives 
Subject to achievement of target for earnings per 
share growth  

Three years 

Subject to achievement of targets for relative 
total shareholder return, return on invested 
capital and earnings per share growth 

Annual incentives 
(see page 70) 

Motivates achievement of 
annual strategic goals 

One year 

Three years 

Bonus share 
matching 
(see page 71) 

Long-term 
incentives 
(see page 73) 

Encourages executive 
directors and other senior 
executives to acquire and 
hold Pearson shares. 
Aligns executives’ and 
shareholders’ interests 
Drives long-term earnings 
and share price growth 
and value creation. 
Aligns executives’ and 
shareholders’ interests 

Consistent with its policy, the committee places 
considerable emphasis on the performance-linked 
elements i.e. annual incentives, bonus share matching 
and long-term incentives. Our assessment of the 
relative importance of fixed and performance-related 
remuneration for each of the directors based on our 
policy and the data set out in this report is as follows: 

P R O P O R T I O N   O F   T O T A L   C O M P E N S A T I O N

Marjorie Scardino

30.2%

24.7%

45.1%

Will Ethridge

36.7%

Robin Freestone

28.9%

34.4%

33.3%

27.6%

39.1%

Rona Fairhead

31.4%

John Makinson

43.2%

24.8%

43.8%

24.8%

32.0%

Base salary and other fixed remuneration
Annual incentive and bonus share matching
Long-term incentives

Note The method for valuing the different elements of 
remuneration is summarised in the table on page 69.  

We will continue to review the mix of fixed and 
performance-linked remuneration on an annual basis, 
consistent with our overall philosophy. 

Benchmarking  

The committee wants our executive directors’ 
remuneration to be competitive with those of 
directors and executives in similar positions in 
comparable companies. 

For benchmarking purposes, we review remuneration 
by reference to the UK and US market depending on 
the relevant market or markets for particular jobs. 

We look separately at three comparator groups. 
First, we use a select peer group of FTSE 100 
companies with very substantial overseas operations. 
These companies are of a range of sizes around 
Pearson, but the method our independent advisers 
use to make comparisons on remuneration takes this 
variation in size into account. Secondly, for the US, 
we use a broad media industry group. And thirdly, 
we look at the FTSE 20-50, excluding financial services. 

 
 
We use these companies because they represent the 
wider executive talent pool from which we might 
expect to recruit externally and the pay market to 
which we might be vulnerable if our remuneration 
was not competitive. 

Market assessments against the three groups take 
account of those factors which Towers Watson’s 
research shows differentiate remuneration for jobs 
of a similar nature, such as financial size, board 
membership, reporting relationships and international 
activities.  

For benchmarking purposes, comparison with practice 
in other organisations and consistency with survey 
data, the main elements of remuneration are valued 
as follows: 

Element of remuneration 

Valuation 

Base salary 
Annual incentive 

Bonus share matching 

Long-term incentive 

Pension and benefits 

Total remuneration 

Actual base salary 
Target level of annual 
incentive 
Expected value of matching 
award based on 50% of 
target level of annual 
incentive 
Expected value of long-
term incentive award 
Cost to company of 
providing pension and 
other benefits 
Sum of all elements of 
remuneration 

Note Expected value means our independent advisers’ 
assessment of the awards’ net present value taking into 
account the vesting schedule and the probability that any 
performance targets will be met. 

Base salary 

The committee’s normal policy is to review the base 
salaries of the executive directors and other members 
of the Pearson Management Committee taking 
into account general economic conditions and the 
wider pay scene, the level of increases applicable 
to employees across the company as a whole, 
the remuneration of directors and executives in 
comparable companies and individual performance. 

Section 4 Governance

69

Before the base salaries and remuneration packages for 
the Pearson Management Committee are set for the 
coming year, the committee considers a report from 
the chief executive and director for people on general 
pay trends and pay increases across the company and 
an assessment by the committee’s independent 
advisers of remuneration relative to the market. 

For 2012, the company has reviewed or is reviewing 
salaries for employees taking into account the location 
and economic conditions of each business as it did 
for 2011.  

The committee has reviewed executive directors’ base 
salaries for 2012 consistent with the policy and process 
set out above. In the light of the prevailing economic 
conditions and consistent with the action that 
continues to be taken across the company to control 
costs, the committee endorsed the recommendation 
of the executive directors and other members of the 
Pearson Management Committee that they 
should receive no increase in base salaries for 2012.  

Full details of the executive directors’ remuneration for 
2012 will be set out in the report on directors’ 
remuneration for 2012. 

For 2011, there was a normal review of base salaries 
for the executive directors and other members of the 
Pearson Management Committee that took into 
account the guideline for the general level of increases 
elsewhere across the company. Some individual 
increases were above this level because of relativity to 
the market, relativity to peers and performance. Full 
details of the executive directors’ 2011 remuneration 
are set out in table 1 on page 82. 

Allowances and benefits  

The company’s policy is that benefit programmes 
should be competitive in the context of the local labour 
market, but as an international company we require 
executives to operate worldwide and recognise that 
recruitment also operates worldwide. 

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70

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Annual incentives 

The committee establishes the annual incentive plans 
for the executive directors and the chief executives of 
the company’s principal operating companies, including 
performance measures and targets. These plans 
then become the basis of the annual incentive plans 
below the level of the principal operating companies, 
particularly with regard to the performance measures 
used and the relationship between the relevant 
business unit operating plans, and the incentive targets.  

We will continue to review the annual incentive plans 
each year and to revise the performance measures, 
targets and individual incentive opportunities in light of 
current conditions. We will continue to disclose details 
of the operation of the annual incentive plans in the 
report on directors’ remuneration each year. 

Annual incentive payments do not form part of 
pensionable earnings. 

Performance measures 
The financial performance measures relate to the 
company’s main drivers of business performance at 
both the corporate, operating company and business 
unit level. Performance is measured separately for each 
item. For each performance measure, the committee 
establishes threshold, target and maximum levels of 
performance for different levels of payout.  

A proportion (which for 2012 may be up to 30%) of 
the total annual incentive opportunity for the executive 
directors and other members of the Pearson 
Management Committee is based on performance 
against personal objectives as agreed with the chief 
executive (or, in the case of the chief executive, the 
chairman). These comprise functional, operational, 
strategic and non-financial objectives relevant to the 
executives’ specific areas of responsibility and inter alia 
may include objectives relating to environmental, 
social and governance issues.  

For 2012, the principal financial performance 
measures are: sales; operating profit (for the operating 
companies) and growth in underlying earnings per 
share for continuing operations at constant exchange 
rates (for Pearson plc); average working capital as a 
ratio to sales; and operating cash flow. The selection 
and weighting of performance measures takes into 
account the strategic objectives and the business 
priorities relevant to each operating company and 
to Pearson overall each year. 

Incentive opportunities 
In each year’s report on directors’ remuneration, 
we describe any changes to target and maximum 
incentive opportunities for the chief executive and 
the other executive directors for the year ahead. 

For 2012, there are no changes to the target and 
maximum annual incentive opportunities for the 
chief executive which remain at 100% and 180% 
respectively, of base salary (as in 2011).  

For the other members of the Pearson Management 
Committee, individual incentive opportunities take into 
account their membership of that committee and the 
contribution of their respective businesses or role to 
Pearson’s overall financial goals. In the case of the 
executive directors, the target individual incentive 
opportunity for 2012 is in a range from 80% to 87.5% 
of base salary (as in 2011). The maximum opportunity 
remains at twice target (as in 2011). 

The annual incentive plans are discretionary and the 
committee reserves the right to make adjustments to 
payouts up or down if it believes exceptional factors 
warrant doing so. 

The committee may also award individual discretionary 
incentive payments although no such payments were 
awarded in respect of 2011. 

For 2011, total annual incentive opportunities were 
based on Pearson plc and operating company financial 
performance and performance against personal 
objectives as follows: 

Name 

Pearson plc

Marjorie Scardino 
Will Ethridge 

Rona Fairhead 

90%
30%

30%

Personal 
objectives 

10% 
10% 

20% 

Operating 
company/ 
companies 

– 
60% 
Pearson North 
America 

40% 
Professional 
Assessment & 
Training  
10% 

FT Publishing  

Robin Freestone 
John Makinson 

80%
30%

– 
60% 

20% 
10% 

Penguin Group 

Section 4 Governance

71

2011 performance 
Performance in 2011 against the relevant incentive plans was as follows: 

Incentive plan 

Performance measure  

Pearson plc 

Pearson Education 
North America  

FT Publishing 

Professional  
Assessment & 
Training 
Penguin Group 

Sales  
Underlying growth in adjusted earnings 
per share at constant exchange rates 
Average working capital to sales ratio  
Operating cash flow  
Sales  
Operating profit 
Average working capital to sales ratio 
Operating cash flow  
Sales 
Operating profit 
Operating cash flow 
Sales 
Operating profit 
Operating cash flow 
Sales 
Operating profit 
Operating margin 
Average working capital to sales ratio 
Operating cash flow 

Performance against incentive plan 

Below 
threshold

Between 
threshold 
and target

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

Between  
target and 
maximum 

Above 
maximum 

(cid:3)
(cid:57)(cid:3)

(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:57)(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:3)
(cid:3)

(cid:3)
(cid:3)

(cid:57)(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:57)(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:3)
(cid:57)(cid:3)
(cid:57)(cid:3)

Details of actual payouts for 2011 which range from 52% to 76% of maximum (89% to 100% in 2010) are set out in 
table 1 on page 82. 

Bonus share matching 

In 2008, shareholders approved the renewal of the 
annual bonus share matching plan first approved by 
shareholders in 1998. 

Invested and matching shares 
The plan permits executive directors and senior 
executives around the company to invest up to 50% 
of any after-tax annual bonus in Pearson shares.  

If the participant’s invested shares are held, they are 
matched subject to earnings per share growth over the 
three-year performance period on a gross basis i.e. the 
maximum number of matching shares is equal to the 
number of shares that could have been acquired with 
the amount of the pre-tax annual bonus taken in 
invested shares. 

50% of the maximum matching award is released if the 
company’s adjusted earnings per share increase in real 
terms by 3% per annum compound over the three-
year performance period. 100% of the maximum 
matching award is released if the company’s adjusted 
earnings per share increase in real terms by 5% per 
annum compound over the same period. 

For real growth in adjusted earnings per share of 
between 3% and 5% per annum compound, the rate at 
which the matching award is released is calculated 
according to a straight-line sliding scale. 

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72

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Real earnings per share growth 
per annum 

Proportion of maximum matching award 
released 

Less than 3% 
3% 
Between 3% and 5% 

5% or more 

 0% 
 50% 
 Sliding scale between 50% 
and 100% 
 100% 

Performance condition 
Earnings per share growth is calculated using the point-
to-point method. This method compares the adjusted 
earnings per share in the company’s accounts for the 
financial year ended prior to the grant date with the 

adjusted earnings per share for the financial year ending 
three years later and calculates the implicit compound 
annual growth rate over the period. 

Real growth is calculated by reference to the 
UK Government’s Retail Prices Index (All Items). 

Dividend shares 
Where matching shares vest in accordance with 
the plan, participants also receive additional shares 
representing the gross value of dividends that would 
have been paid on the matching shares during the 
performance period and reinvested. 

Outstanding awards 
Details of awards made, outstanding, held or released under the annual bonus share matching plan are as follows 
(subject to audit): 

Date of award 

Share price on 
date of award 

Vesting  

Status of award 

20 April 2011  1,129.0p 
21 April 2010  1,024.1p 
16 April 2009  670.0p 

20 April 2014 
21 April 2013 
16 April 2012 

4 June 2008 

670.7p 

4 June 2011 

22 May 2007 
(See note 1) 

899.9p 

100% on 
22 May 2012  

12 April 2006 
(See note 1) 

776.2p 

100% on 
12 April 2011  

Outstanding subject to 2010 to 2013 performance 
Outstanding subject to 2009 to 2012 performance 
Performance condition for release of maximum matching award 
met. Real compound annual growth in earnings per share for 
2008 to 2011 of 10.1% against target of 5%. Shares held pending 
release on 16 April 2012 
Target met as reported in report on directors’ remuneration for 
2010. Shares released on 4 June 2011 
Performance condition for release of 100% of matching award 
met. Real compound annual growth in earnings per share for 
2006 to 2011 of 11.2% against target of 3%. Shares held pending 
release on 22 May 2012 
Target met as reported in report on directors’ remuneration for 
2010. Shares released on 12 April 2011 

Note For awards made prior to 2008, the annual bonus share matching plan operated on the basis of a 50% match after 
three years and 100% match after five years, subject to the earnings per share growth targets being met over the relevant 
performance periods. 

Marjorie Scardino, Will Ethridge, Rona Fairhead and Robin Freestone hold or held awards under this plan in 2011. 
Details are set out in table 4 on pages 85 to 87 and itemised as a or a*. 

 
 
 
 
 
 
Section 4 Governance

73

Long-term incentives  

At the AGM in 2011, shareholders approved the 
renewal of the long-term incentive plan. 

The plan enables the company to recruit and retain the 
most able managers worldwide and to ensure their 
long-term incentives encourage outstanding 
performance and are competitive in the markets in 
which we operate.  

Under the plan, executive directors, senior executives 
and other managers can participate in this plan which 
can deliver restricted stock and/or stock options. 
Approximately 6% of the company’s employees 
currently hold awards under this plan. 

The aim is to give the committee a range of tools with 
which to link corporate performance to management’s 
long-term reward in a flexible way. It is not the 
committee’s intention to grant stock options in 2012 
or for the foreseeable future. 

Restricted stock granted to executive directors vests 
only if stretching corporate performance targets over 
a specified period have been met. Awards vest on a 
sliding scale based on performance over the period. 
There is no retesting.  

Performance measures 
The committee determines the performance measures 
and targets governing an award of restricted stock 
prior to grant. 

The performance measures that will apply for the 
executive directors for awards in 2012 and subsequent 
years will continue to be focused on delivering and 
improving returns to shareholders. These measures, 
which have applied since 2004, are relative total 
shareholder return (TSR), return on invested capital 
(ROIC) and earnings per share (EPS) growth. 

Total shareholder return is the return to shareholders 
from any growth in Pearson’s share price and 
reinvested dividends over the performance period. 
For long-term incentive awards, TSR is measured 
relative to the constituents of the FTSE World Media 
Index over a three-year period. Companies that 
drop out of the index are normally excluded i.e. 
only companies in the index for the entire period 
are counted.  

Share price is averaged over 20 days at the start and 
end of the performance period, commencing on the 
date of Pearson’s results announcement in the year of 
grant and the year of vesting. Dividends are treated as 
reinvested on the ex-dividend date, in line with the 
Datastream methodology.  

The vesting of shares based on relative TSR is subject 
to the committee satisfying itself that the recorded 
TSR is a genuine reflection of the underlying financial 
performance of the business. 

The committee chose TSR relative to the constituents 
of the FTSE World Media Index because, in line with 
many of our shareholders, it felt that part of executive 
directors’ rewards should be linked to performance 
relative to the company’s peers. 

Return on invested capital is adjusted operating profit 
less cash tax expressed as a percentage of gross 
invested capital (net operating assets plus gross 
goodwill). 

We chose ROIC because, over the past few years, 
the transformation of Pearson has significantly 
increased the capital invested in the business 
(mostly in the form of goodwill associated with 
acquisitions) and required substantial cash investment 
to integrate those acquisitions. 

Adjusted earnings per share is calculated by dividing the 
adjusted earnings attributable to equity shareholders 
of the company by the weighted average number of 
ordinary shares in issue during the year, excluding any 
ordinary shares purchased by the company and held 
in trust (see note 8 of the financial statements for a 
detailed description of adjusted earnings per share).  

Since 2008, EPS growth has been calculated using the 
point-to-point method. This method compares the 
adjusted EPS in the company’s accounts for the 
financial year ended prior to the grant date with the 
adjusted EPS for the financial year ending three years 
later and calculates the implicit compound annual 
growth rate over the period.  

We chose EPS growth because strong bottom-line 
growth is imperative if we are to improve our TSR 
and our ROIC. 

Pearson’s reported financial results for the relevant 
periods are used to measure performance. 

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The committee will consult with shareholders before 
making any significant changes to its approach to, 
or policy on, performance measures or targets or 
the range of award levels established by awards in 
recent years. 

Dividends 
Where shares vest, in accordance with the plan, 
participants also receive additional shares representing 
the gross value of dividends that would have been 
paid on these shares during the performance period 
and reinvested. 

Retention period 
We encourage executives and managers to build up 
a long-term holding of shares so as to demonstrate 
their commitment to the company. 

To achieve this, for awards of restricted stock 
that are subject to performance conditions over 
a three-year period, a percentage of the award 
(normally 75%) vests at the end of the three-year 
period. The remainder of the award (normally 25%) 
only vests if the participant retains the after-tax 
number of shares that vest at year three for a 
further two years. 

All of the executive directors hold awards under the 
long-term incentive plan. Details are set out in table 4 
on pages 85 to 87 and itemised as b or b*. 

74

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

The committee has discretion to make adjustments 
taking into account exceptional factors that distort 
underlying business performance. In exercising such 
discretion, the committee is guided by the principle 
of aligning shareholder and management interests. 
No such adjustments were made for performance 
periods ending in 2011. 

Restricted stock may be granted without performance 
conditions to satisfy recruitment and retention 
objectives. Restricted stock awards that are not subject 
to performance conditions will not be granted to any 
of the current executive directors. 

Performance targets 
We will set targets for the 2012 awards that are 
consistent with the company’s strategic objectives 
over the period to 2014 and that are no less stretching 
than in previous years. Full details of the performance 
targets for 2012 will be set out in the report on 
directors’ remuneration for 2012.  

Value of awards 
Our approach to the level of individual awards takes 
into account a number of factors. 

First, we take into account the face value of individual 
awards at the time of grant assuming that the 
performance targets are met in full. Secondly, we take 
into account the assessments by our independent 
advisers of market practice for comparable companies 
and of directors’ total remuneration relative to the 
market. And thirdly, we take into account individual 
roles and responsibilities, and company and 
individual performance. 

For 2012, we reviewed award levels taking into 
account the value of individual awards and market 
practice and, as a consequence, reduced the number 
of shares awarded to executive directors and other 
members of the Pearson Management Committee 
compared to practice in recent years. 

Future awards 
For awards beyond 2012, the committee may use the 
same performance measures and targets, or apply 
different ones that are consistent with the company’s 
objectives and which it considers to be similarly 
demanding. The committee also has the flexibility to 
vary individual award levels. 

Section 4 Governance

75

⅓ based on 
relative total shareholder 
return

CO N D I T I O N A L 
S H A R E AWA R D

⅓ based on 
return on invested capital

AWA R D S V E S T A F T E R 
T H R E E Y E A R S O N A 
S L I D I N G SC A L E B A S E D 
O N P E R F O R M A N C E

75% of vested 
shares released 
after three years

⅓ based on 
earnings per share growth

25% 
released 
after 
further 
two 
years

Outstanding awards 
Details of awards made, outstanding, vested and held or released under the long-term incentive plan are as follows 
(subject to audit): 

Date  
of award 

Share price 
on date 
of award 

Vesting  
date 

Performance 
measures 
(award split 
equally across 
three measures) 

03/05/11 

1,149.0p  03/05/14  Relative TSR 

Performance 
period 

Payout at 
threshold 

2011 to  
2014 

30% at 
median 

ROIC 

2013 

EPS growth 

03/03/10 

962.0p  03/03/13  Relative TSR 

2013 
compared 
to 2010  
2010 to  
2013 

ROIC 

2012 

EPS growth 

03/03/09 

654.0p  03/03/12  Relative TSR 

2012 
compared 
to 2009  
2009 to  
2012 

ROIC 

2011 

EPS growth 

2011 
compared 
to 2008  

25% for 
ROIC of 
9.0% 
30% for EPS 
growth of 
6.0% 
30% at 
median 

25% for 
ROIC of 
8.5% 
30% for EPS 
growth of 
6.0% 
30% at 
median 

25% for 
ROIC of 
8.5% 
30% for EPS 
growth of 
6.0% 

Payout at 
maximum 

100% at 
upper 
quartile 

100% for 
ROIC of 
10.5% 
100% For 
EPS growth 
of 12.0% 
100% at 
upper 
quartile 

100% for 
ROIC of 
10.5% 
100% For 
EPS growth 
of 12.0% 
100% at 
upper 
quartile 

100% for 
ROIC of 
10.5% 
100% for 
EPS growth 
of 12.0% 

Actual 
performance 

% of 
award 
vested 

Status of  
award 

– 

– 

– 

– 

– 

– 

– 

– 

  Outstanding 

– 

 Outstanding 

– 

  Outstanding 

– 

  Outstanding 

– 

  Outstanding 

– 

  Outstanding 

– 

  Outstanding 

9.1% 

14.4% 

47.5%    Vested and 
remain held 
pending release 

100%    Vested and 
remain held 
pending release 

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76

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Date  
of award 

Share price 
on date 
of award 

Vesting  
date 

Performance 
measures 
(award split 
equally across 
three measures) 

Performance 
period 

Payout at 
threshold 

Payout at 
maximum 

04/03/08 

649.5p  04/03/11  Relative TSR 

2008 to  
2011 

30% at 
median 

ROIC 

2010 

25% for 
ROIC of 
8.5% 

100% at 
upper 
quartile 
100% for 
ROIC of 
10.5% 

% of 
award 
vested 

100%   

Actual 
performance 

93.3rd 
percentile 

10.3% 

92.5%   

EPS growth 

2010 
compared 
to 2007 

30% for EPS 
growth of 
6.0% 

100% for 
EPS growth 
of 12.0% 

18.4% 

100%   

Status of  
award 

97.5% of 
shares vested. 
Three-quarters 
released on 
05 April 2011. 
If after tax 
number of shares 
are retained for a 
further two years, 
the remaining 
quarter will 
be released on 
4 March 2013. 

All-employee share plans 

Executive directors can participate in the company’s 
all-employee share plans on the same terms as 
other employees.  

These plans comprise savings-related share acquisition 
programmes in the UK and the US. 

These plans operate within specific tax legislation 
(including a requirement to finance acquisition of 
shares using the proceeds of a monthly savings 
contract) and the acquisition of shares under these 
plans is not subject to the satisfaction of a 
performance target. 

Dilution and use of equity 

We can use existing shares bought in the market, 
treasury shares or newly-issued shares to satisfy 
awards under the company’s various stock plans. 

For restricted stock awards under the long-term 
incentive plan and matching share awards under the 
annual bonus share matching plan, we would normally 
expect to use existing shares. 

There are limits on the amount of new-issue equity we 
can use. In any rolling ten-year period, no more than 
10% of Pearson equity will be issued, or be capable 
of being issued, under all Pearson’s share plans, and 
no more than 5% of Pearson equity will be issued, 
or be capable of being issued, under executive or 
discretionary plans. 

At 31 December 2011, stock awards to be satisfied 
by new-issue equity granted in the last ten years under 
all Pearson share plans amounted to 1.7% of the 
company’s issued share capital. No stock awards 
granted in the last ten years under executive 
or discretionary share plans will be satisfied by new-
issue equity. 

In addition, for existing shares no more than 5% of 
Pearson equity may be held in trust at any time. 
Against this limit, shares held in trust at 31 December 
2011 amounted to 1.8% of the company’s issued 
share capital. 

The headroom available for all Pearson plans, 
executive or discretionary plans and shares held in 
trust is as follows: 

Headroom 

All Pearson plans 
Executive or 
discretionary plans
Shares held in trust

2011

8.3%

5.0%
3.2%

2010 

7.6% 

4.1% 
3.3% 

2009 

6.4% 

3.0% 
3.3% 

Shareholding of executive directors 

The committee expects executive directors to build 
up a substantial shareholding in the company in line 
with the policy of encouraging widespread employee 
ownership and operates formal shareholding guidelines 
for executive directors. The target holding is 2 times 
salary for the chief executive and 1.25 times salary 
for the other executive directors consistent with 
median practice in FTSE 100 companies that operate 
such arrangements. 

  
 
 
 
 
 
 
 
 
 
Shares that count towards these guidelines include any 
shares held unencumbered by the executive, their 
spouse and/or dependent children (as set out in table 
3 on page 84) plus any shares vested but held pending 
release under a restricted share plan (as marked as * in 
table 4 on pages 85 to 87). 

Executive directors will have five years from the date of 
appointment to reach the guideline. 

The current value of the executive directors’ holdings 
based on the middle market value of Pearson shares 
of 1,251.0p on 24 February 2012 (which is the latest 
practicable date before the results announcement) 
against the base salaries in 2011 comfortably exceeded 
these guidelines: 

Own shares 

Number of 
shares

Value
 (x salary)

Guideline
(x salary)

Guideline 
met

Marjorie Scardino 

1,809,655

Will Ethridge 

Rona Fairhead 

Robin Freestone 

John Makinson 

560,407

554,241

442,657

562,885

22.8

10.8

13.1

11.1

12.8

2.00

1.25

1.25

1.25

1.25

(cid:57)

(cid:57)

(cid:57)

(cid:57)

(cid:57)

Section 4 Governance

77

Service agreements 

In accordance with long established policy, all 
continuing executive directors have rolling service 
agreements under which, other than by termination 
in accordance with the terms of these agreements, 
employment continues until retirement. 

The committee reviewed the policy on executive 
service agreements in 2008 and again in 2010. 
Our policy is that future executive director agreements 
should provide that the company may terminate these 
agreements by giving no more than 12 months’ notice. 
As an alternative, the company may at its discretion 
pay in lieu of that notice. Payment in lieu of notice 
may be made in instalments and may be subject 
to mitigation. 

We will keep the application of the policy on executive 
service agreements, including provisions for payment in 
lieu of notice, under review, particularly with regard to 
the arrangements for any new executive directors. 

In the case of the longer serving directors with 
legacy agreements, the compensation payable in 
circumstances where the company terminates the 
agreements without notice or cause takes the form 
of liquidated damages. 

There are no special provisions for notice, pay in 
lieu of notice or liquidated damages in the event of 
termination of employment in the event of a change 
of control of Pearson. 

On termination of employment, executive directors’ 
entitlements to any vested or unvested awards under 
Pearson’s discretionary share plans are treated in 
accordance with the terms of the relevant plan. 

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78

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

We summarise the service agreements that applied during 2011 and that continue to apply for 2012 as follows: 

Name  

Date of agreement 

Notice periods  

29 July 2005 

Glen Moreno 

12 months from the director; 
12 months from the company 
Marjorie Scardino  27 February 2004  Six months from the director; 
12 months from the company 

Will Ethridge 

26 February 2009  Six months from the director; 
12 months from the company 

Rona Fairhead 

24 January 2003 

Six months from the director; 
12 months from the company 

Robin Freestone  5 June 2006  

John Makinson 

24 January 2003 

Six months from the director; 
12 months from the company 
Six months from the director; 
12 months from the company 

Compensation on termination by the company without 
notice or cause 

100% of annual fees at the date 
of termination 
100% of annual salary at the date of 
termination, the annual cost of pension 
and all other benefits and 50% of 
potential annual incentive 
100% of annual salary at the date of 
termination, the annual cost of pension 
and all other benefits and target 
annual incentive 
100% of annual salary at the date of 
termination, the annual cost of pension 
and all other benefits and 50% of 
potential annual incentive 
No contractual provisions 

100% of annual salary at the date of 
termination, the annual cost of pension 
and all other benefits and 50% of 
potential annual incentive 

Retirement benefits 

We describe the retirement benefits for each of the 
executive directors. Details of directors’ pension 
arrangements are set out in table 2 on page 83 of 
this report. 

Executive directors participate in the pension 
arrangements set up for Pearson employees. 

Marjorie Scardino, Will Ethridge, John Makinson, 
Rona Fairhead and Robin Freestone will also have 
other retirement arrangements because of the cap 
on the amount of benefits that can be provided from 
the pension arrangements in the US and the UK. 

The differences in the arrangements for the current 
executive directors reflect the different arrangements 
in the UK and the US and the changes in pension 
arrangements generally over the periods of 
their employment. 

Executive directors are entitled to life insurance cover 
while in employment, and to a pension in the event 
of ill-health or disability. A pension for their spouse 
and/or dependants is also available on death. 

In the US, the defined benefit arrangement is the 
Pearson Inc. Pension Plan. This plan provides a 
lump sum convertible to an annuity on retirement. 
The lump sum accrued at 6% of capped 
compensation until 31 December 2001 when 
further benefit accruals ceased for most employees. 
Employees who satisfied criteria of age and service at 
that time continued to accrue benefits under the plan. 
Will Ethridge is included in this group and continues 
to accrue benefits under this plan. Marjorie Scardino 
is not and her benefit accruals under this plan ceased 
at the end of 2001. 

The defined contribution arrangement in the US is a 
401(k) plan. At retirement, the account balances will 
be used to provide benefits. In the event of death 
before retirement, the account balances will be used 
to provide benefits for designated beneficiaries. 

 
 
In the UK, the pension plan is the Pearson Group 
Pension Plan and executive directors participate in 
either the Final Pay or the Money Purchase 2003 
section. Normal retirement age is 62, but, subject to 
company consent, retirement is currently possible from 
age 55. In the Final Pay section, the accrued pension is 
reduced on retirement prior to age 60. Pensions in 
payment are guaranteed to increase each year at 5% 
or the rise in inflation each year, if lower. Pensions for 
a member’s spouse, dependant children and/or 
nominated financial dependant are payable in the event 
of death. In the Money Purchase 2003 section the 
account balances are used to provide benefits at 
retirement. In the event of death before retirement 
pensions for a member’s spouse, dependant children 
and/or nominated financial dependant are payable. 

Members of the Pearson Group Pension Plan who 
joined after May 1989 are subject to an upper limit 
of earnings that can be used for pension purposes, 
known as the earnings cap. This limit, £108,600 as at 
6 April 2006, was abolished by the Finance Act 2004. 
However the Pearson Group Pension Plan has retained 
its own ‘cap’, which will increase annually in line with 
the UK Government’s Index of Retail Prices (All Items). 
The cap was £129,600 as at 6 April 2011. 

As a result of the UK Government’s A-Day changes 
effective from April 2006, UK executive directors and 
other members of the Pearson Group Pension Plan 
who are, or become, affected by the lifetime allowance 
are provided with a cash supplement as an alternative 
to further accrual of pension benefits on a basis that is 
broadly cost neutral to the company.  

Effective from 6 April 2011, than annual allowance (i.e. 
the maximum amount of pension saving that benefits 
from tax relief each year) reduced from £255,000 to 
£50,000. Effective 6 April 2011, the lifetime allowance 
(i.e. the maximum amount of pension and/or lump 
sum that can benefit from tax relief) reduced from 
£1.8million to £1.5million.  

Section 4 Governance

79

Marjorie Scardino 
Marjorie Scardino participates in the Pearson Inc. 
Pension Plan and the approved 401(k) plan. Until 2010, 
additional benefits were provided through an unfunded 
unapproved defined contribution plan.  

Since 2010, additional pension benefits are provided 
through a taxable and non-pensionable cash 
supplement in place of the unfunded plan, a funded 
defined contribution plan approved by HM Revenue 
and Customs as a corresponding plan, and amounts 
in the legacy unfunded plan. In aggregate, the cash 
supplement and contributions to the funded plan 
are based on a percentage of salary and a fixed cash 
amount index-linked to inflation.  

The notional cash balance of the legacy unfunded plan 
increases annually by a specified notional interest rate. 
The unfunded plan also provides the opportunity to 
convert a proportion of this notional cash account 
into a notional share account reflecting the value of a 
number of Pearson ordinary shares. The number of 
shares in the notional share account is determined by 
reference to the market value of Pearson shares at the 
date of conversion.  

Will Ethridge 
Will Ethridge is a member of the Pearson Inc. Pension 
Plan and the approved 401(k) plan. He also participates 
in an unfunded, non-qualified Supplemental Executive 
Retirement Plan (SERP) that provides an annual accrual 
of 2% of final average earnings, less benefits accrued in 
the Pearson Inc. Pension Plan and US Social Security. 
Additional defined contribution benefits are provided 
through a funded, non-qualified Excess Plan.  

Rona Fairhead 
Rona Fairhead is a member of the Pearson Group 
Pension Plan. Her pension accrual rate is 1/30th of 
pensionable salary per annum, restricted to the plan 
earnings cap. 

Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme 
(FURBS) on her behalf. Since April 2006, she has 
received a taxable and non-pensionable cash 
supplement in replacement of the FURBS. 

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80

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Robin Freestone 
Robin Freestone is a member of the Money Purchase 
2003 section of the Pearson Group Pension Plan. 
Company contributions are 16% of pensionable salary 
per annum, restricted to the plan earnings cap. 

Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme 
(FURBS) on his behalf. Since April 2006, he has 
received a taxable and non-pensionable cash 
supplement in replacement of the FURBS. 

John Makinson 
John Makinson is a member of the Pearson Group 
Pension Plan under which his pensionable salary is 
restricted to the plan earnings cap. The company 
ceased contributions on 31 December 2001 to 
his FURBS arrangement. During 2002 it set up an 
Unfunded Unapproved Retirement Benefits Scheme 
(UURBS) for him. The UURBS tops up the pension 
payable from the Pearson Group Pension Plan and 
the closed FURBS to target a pension of two-thirds 
of a revalued base salary on retirement at age 62. 
The revalued base salary is defined as £450,000 
effective at 1 June 2002, increased at 1 January 
each year by reference to the increase in the UK 
Government’s Index of Retail Prices (All Items). 
In the event of his death a pension from the Pearson 
Group Pension Plan, the FURBS and the UURBS will be 
paid to his spouse or nominated financial dependant. 
Early retirement is currently possible from age 55, 
with company consent. 

The pension is reduced to reflect the shorter service, 
and before age 60, further reduced for early payment. 

Executive directors’ non-executive directorships 

The committee’s policy is that executive directors may, 
by agreement with the board, serve as non-executives 
of other companies and retain any fees payable for 
their services. 

The following executive directors served as non-
executive directors elsewhere and received fees or 
other benefits for the period covered by this report 
as follows: 

Marjorie Scardino 

Rona Fairhead 

Company

Fees/benefits

MacArthur Foundation

Nokia Corporation €150,000
$28,000
HSBC Holdings plc £200,000

Other executive directors served as non-executive 
directors elsewhere but did not receive fees. 

Chairman’s remuneration 

The committee’s policy is that the chairman’s pay 
should be set at a level that is competitive with those 
of chairmen in similar positions in comparable 
companies. He is not entitled to any annual or long-
term incentive, retirement or other benefits. 

The committee reviewed the chairman’s remuneration 
in 2010. In the light of this review, the board approved 
the committee’s recommendation that the chairman’s 
remuneration be increased to £500,000 per year with 
effect from 1 April 2011. The next review will take 
place in 2014. 

Non-executive directors 

Fees for non-executive directors are determined by 
the full board having regard to market practice and 
within the restrictions contained in the company’s 
Articles of Association. Non-executive directors 
receive no other pay or benefits (other than 
reimbursement for expenses incurred in connection 
with their directorship of the company) and do 
not participate in the company’s equity-based 
incentive plans.  

With effect from 1 July 2010, the structure and fees 
are as follows: 

Non-executive director 
Chairmanship of audit committee 
Chairmanship of remuneration committee 
Membership of audit committee 
Membership of remuneration committee 
Senior independent director 

Fees payable 
from 1 July 
2010 

£65,000 
£25,000 
£20,000 
£10,000 
£5,000 
£20,000 

A minimum of 25% of the basic fee is paid in 
Pearson shares that the non-executive directors have 
committed to retain for the period of their directorships. 

Non-executive directors serve Pearson under letters 
of appointment and do not have service contracts. 
There is no entitlement to compensation on the 
termination of their directorships. 

 
 
 
Section 4 Governance

81

And thirdly, we show Pearson’s total shareholder 
return relative to the FTSE All-Share and Media indices 
on a monthly basis over 2011, the period to which this 
report relates. 

TOTAL SHAREHOLDER RETURN

130

120

110

100

90

80

Dec

Mar

Jun

Sep

Dec

Pearson

FTSE All-Share

FTSE Media

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Total shareholder return performance 

Below we set out Pearson’s total shareholder return 
on three bases. Pearson is a constituent of all the 
indices shown. 

First, we set out Pearson’s total shareholder return 
performance relative to the FTSE All-Share index on an 
annual basis over the five-year period 2006 to 2011.  

We have chosen this index, and used it consistently in 
each report on directors’ remuneration since 2002, 
on the basis that it is a recognisable reference point 
and an appropriate comparator for the majority of 
our investors. 

TOTAL SHAREHOLDER RETURN

200

175

150

125

100

75

50

06

07

08

09

10

11

Pearson

FTSE All-Share

Secondly, to illustrate performance against our sector, 
we show Pearson’s total shareholder return relative to 
the FTSE Media index over the same five-year period. 

TOTAL SHAREHOLDER RETURN

200

175

150

125

100

75

50

06

07

08

09

10

11

Pearson

FTSE Media

 
 
 
 
 
 
 
 
 
 
 
 
82

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Items subject to audit 

The following tables form the auditable part of the remuneration report, except table 3 which is not subject 
to audit. 

Table 1: Remuneration of the directors 

Excluding contributions to pension funds and related benefits set out in table 2, directors’ remuneration was 
as follows: 

All figures in £000s 

Chairman 
Glen Moreno  
Executive directors 
Marjorie Scardino 
Will Ethridge 
Rona Fairhead 
Robin Freestone 
John Makinson 
Non-executive directors 
David Arculus 
Patrick Cescau 
Susan Fuhrman 
Ken Hydon 
Joshua Lewis (appointed 1 March 2011) 
Total 
Total 2010 (including former directors) 

Salaries/fees

Annual 
incentive

Allowances

Benefits

Total   

Total 

2011   

2010 

488

993
652
529
500
549

95
100
75
95
63
4,139
3,989

–

1,353
738
440
580
641

–
–
–
–
–
3,752
4,928

–

73
–
12
7
224

–
–
–
–
–
316
321

–

36
–
18
7
3

–
–
–
–
–
64
48

488  

450 

2,455  
1,390  
999  
1,094  
1,417  

95  
100  
75  
95  
63  
8,271  
–  

2,662 
1,671 
1,373 
1,158 
1,575 

90 
86 
73 
90 
– 
9,228 
9,286 

Note 1 Allowances for Marjorie Scardino include £47,120 in respect of housing costs and a US payroll supplement of £12,551. 
John Makinson is entitled to a location and market premium in relation to the management of the business of the Penguin Group 
in the US and received £210,464 for 2011. 

Note 2 Benefits include company car, car allowance and UK healthcare premiums. US health and welfare benefits for Marjorie 
Scardino and Will Ethridge are self-insured and the company cost, after employee contributions, is tax free to employees. 
For Marjorie Scardino, benefits include £33,310 for pension planning and financial advice. Marjorie Scardino, Rona Fairhead 
and John Makinson have the use of a chauffeur. 

Note 3 No amounts as compensation for loss of office and no expense allowances chargeable to UK income tax were paid during 
the year. 

 
  
 
  
 
  
 
 
Section 4 Governance

83

Table 2: Directors’ pensions and other pension-related items 

Increase 
in accrued 
pension 
over the 
period 
£0002

Accrued 
pension at 
31 Dec 11 
£0001

Transfer 
value at 
31 Dec 10 
£0003 

Transfer 
value at  
31 Dec 11 
£0004  

Increase 
in transfer 
value 
over the 
period 
£0005

Increase/
(decrease) 
in accrued 
pension 
over the 
period 
£0006

Directors’ 
pensions 

Age at  
31 Dec 11 

Transfer 
value 
of the 
increase/
(decrease) 
in accrued 
pension at 
31 Dec 11 
£0005/6

Other 
pension 
costs to the 
company 
over the 
period 
£0007 

Other 
allowances 
in lieu of 
pension 
£0008 

Other 
pension 
related 
benefit costs 
£0009 

Marjorie 
Scardino 
Will 
Ethridge  
Rona 
Fairhead 
Robin 
Freestone 
John 
Makinson 

64 

4.7

0.1

47.3

49.5

2.2

(0.1)

(1.1)

7.2 

644.5 

56.7 

59 

194.4

34.4 1,418.4

2,039.3

620.9

26.4

276.9

45.6 

– 

1.7 

50 

42.2

4.1

489.2

579.3

83.9

2.2

24.0

– 

121.2 

16.4 

53 

–

–

–

–

–

–

–

19.8 

124.5 

5.5 

57 

308.0

30.6 4,767.0

5,906.5

1,133.3

16.7

314.1

– 

– 

11.9 

Note 1 The accrued pension at 31 December 2011 is the deferred pension to which the member would be entitled on 
ceasing pensionable service on 31 December 2011. For Marjorie Scardino this relates to a fixed pension from the US plan. 
For Will Ethridge the pension quoted in this column relates to his pension from the US Plan and the US SERP. For Rona 
Fairhead it relates to the pension payable from the UK Plan. For John Makinson it relates to the pension from the UK Plan, 
the FURBS and the UURBS in aggregate. Robin Freestone does not accrue defined benefits. 

Note 2 This is the change in accrued pension over the year compared with the accrued pension at the end of the previous year. 

Note 3 This is the transfer value quoted at the end of the previous year. 

Note 4 The UK transfer values at 31 December 2011 are calculated using the assumptions for cash equivalents payable from the 
UK Plan and are based on the accrued pension at that date. The only change in the transfer value methodology was to make an 
allowance for the fact that the future increases to deferred pensions will be based on the increase in the CPI as opposed to RPI. 
For the US SERP, transfer values are calculated using a discount rate equivalent to current US long term bond yields. The US Plan 
is a lump sum plan and the accrued balance is included where applicable. 

Note 5 Less directors’ contributions. 

Note 6 Net of UK inflation (where inflation is the increase in CPI to the previous September, subject to a minimum of 0% pa and 
a maximum of 5% pa). The increase in the CPI in the year to September 2011 was 5.2%. As this exceeded 5%, the inflation figure 
used in these calculations was 5%. 

Note 7 This column comprises contributions to defined contribution arrangements for UK benefits. For US benefits, it includes 
company contributions to funded defined contribution plans. 

Note 8 This column represents the cash allowances paid in lieu of the previous unfunded defined contribution plan for Marjorie 
Scardino and of the previous FURBS arrangements for Rona Fairhead and Robin Freestone. John Makinson’s deferred FURBS 
entitlement is referred to in note 1 above.  

Note 9 This column comprises life cover and long-term disability insurance not covered by the retirement plans. 

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84

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Table 3: Interests of directors 

Glen Moreno 
Marjorie Scardino 
David Arculus  
Patrick Cescau 
Will Ethridge 
Rona Fairhead 
Robin Freestone  
Susan Fuhrman 
Ken Hydon  
John Makinson 
Joshua Lewis (appointed 1 March 2011) 

Ordinary  
shares  
at 1 Jan 11  

Ordinary  
shares  
at 31 Dec 11 

150,000 

150,000 
1,107,118  1,346,618 
14,798 
7,117 
405,295 
425,023 
308,731 
12,927 
14,028 
438,667 
3,891 

14,053 
6,282 
333,395 
342,669 
193,954 
11,363 
10,715 
551,039 
0 

Note 1 Ordinary shares include both ordinary shares listed on the London Stock Exchange and American Depositary Receipts 
(ADRs) listed on the New York Stock Exchange. The figures include both shares and ADRs acquired by individuals investing part 
of their own after-tax annual bonus in Pearson shares under the annual bonus share matching plan. 

Note 2 From 2004, Marjorie Scardino is also deemed to be interested in a further number of shares under her unfunded pension 
arrangement described in this report, which provides the opportunity to convert a proportion of her notional cash account into a 
notional share account reflecting the value of a number of Pearson shares. 

Note 3 The register of directors’ interests (which is open to inspection during normal office hours) contains full details of 
directors’ shareholdings and options to subscribe for shares. The market price on 31 December 2011 was 1,210.0p per share 
and the range during the year was 983.0p to 1,222.0p. 

Note 4 At 31 December 2011, Patrick Cescau held 168,000 Pearson bonds. 

Note 5 There were no movements in ordinary shares between 1 January 2012 and a month prior to the sign-off of this report. 

Note 6 Ordinary shares do not include any shares vested but held pending release under a restricted share plan. 

 
Section 4 Governance

85

Table 4: Movements in directors’ interests in restricted shares 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; * where shares at 
31 December 2011 have vested and are held pending release; and ** where dividend-equivalent shares were added 
to the released shares. 

Date of award 

1 Jan 11

Awarded

Released

Lapsed

31 Dec 11

Market value 
at date 
of award

Earliest  
release  
date

Date of  
release 

Market value  
at date  
of release 

Marjorie 
Scardino 
a*  22/5/07 
a*  4/6/08 
a  21/4/10 
a  20/4/11 
a**  6/6/11 
b*  13/10/06 
b*  30/7/07 
b*  4/3/08 
b*  3/3/09 
b  3/3/09 
b  3/3/10 
b  3/5/11 
b**  5/4/11 
b**  13/10/11 
Total 
Will Ethridge 
a*  22/5/07 
a  16/4/09 
a  21/4/10 
a  20/4/11 
b*  13/10/06 
b*  30/7/07 
b*  4/3/08 
b*  3/3/09 
b  3/3/09 
b  3/3/10 
b  3/5/11 
b**  5/4/11 
b**  13/10/11 
Total 

60,287
99,977
63,497
0
0
93,750
84,000
390,000
300,000
150,000
400,000
0
0
0
1,641,511

2,508
112,515
7,880
0
41,667
30,000
146,250
116,667
58,333
150,000
0
0
0
665,820

71,446
14,697

99,977

14,697
93,750

292,500

400,000
45,630
23,344
555,117

45,630
23,344
569,898

60,287
0
63,497
71,446
0
0
84,000
97,500
221,250
150,000
400,000
400,000
0
0
78,750 1,547,980

78,750

4,517

41,667

109,688

150,000
17,112
10,376
182,005

17,112
10,376
178,843

30,625

30,625

2,508
112,515
7,880
4,517
0
30,000
36,562
86,042
58,333
150,000
150,000
0
0
638,357

6/6/11  1,143.0p 

899.9p 22/5/10
4/6/11
670.7p
1,024.1p 21/4/13
1,129.0p 20/4/14
6/6/11
1,143.0p

5/4/11  1,146.0p 

6/6/11  1,143.0p 
767.5p 13/10/09 13/10/11  1,162.0p 
778.0p
649.5p
654.0p
654.0p
962.0p
1,149.0p
1,146.0p
5/4/11  1,146.0p 
1,162.0p 13/10/11 13/10/11  1,162.0p 

2/3/10
4/3/11
3/3/12
3/3/12
3/3/13
3/5/14
5/4/11

899.9p 22/5/12
670.0p 16/4/12
1,024.1p 21/4/13
1,131.0p 20/4/14

5/4/11  1,146.0p 

767.5p 13/10/09 13/10/11  1,162.0p 
778.0p
649.5p
654.0p
654.0p
962.0p
1,149.0p
1,146.0p
5/4/11  1,146.0p 
1,162.0p 13/10/11 13/10/11  1,162.0p 

2/3/10
4/3/11
3/3/12
3/3/12
3/3/13
3/5/14
5/4/11

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86

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Table 4: Movements in directors’ interests in restricted shares continued 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; * where shares at 
31 December 2011 have vested and are held pending release; and ** where dividend-equivalent shares were added 
to the released shares. 

Date of award 

1 Jan 11

Awarded

Released

Lapsed 

31 Dec 11

Market value 
at date 
of award

Earliest 
release 
date

Date of  
release 

Market value  
at date  
of release 

Rona Fairhead 
a*  12/4/06 
a**  12/4/11 
b*  13/10/06 
b*  30/7/07 
b*  4/3/08 
b*  3/3/09 
b  3/3/09 
b  3/3/10 
b  3/5/11 
b**  5/4/11 
b**  13/10/11 
Total 
Robin 
Freestone 
a*  12/4/06 
a*  22/5/07 
a*  4/6/08 
a  16/4/09 
a  21/4/10 
a  20/4/11 
a**  12/4/11 
a**  6/6/11 
b*  13/10/06 
b*  30/7/07 
b*  4/3/08 
b*  3/3/09 
b  3/3/09 
b  3/3/10 
b  3/5/11 
b**  5/4/11 
b**  13/10/11 
Total 

16,101
0
29,167
25,000
121,875
100,000
50,000
125,000
0
0
0
467,143

3,435
4,708
37,906
35,446
31,114
0
0
0
26,042
25,000
121,875
100,000
50,000
125,000
0
0
0
560,526

272

16,101
272
29,167

91,407

165,000
14,260
7,263
186,795

29,049
58
5,573

14,260
7,263
158,470

3,435

37,906

58
5,573
26,042

91,407

125,000
14,260
6,485
180,425

14,260
6,485
185,166

0
0
0
25,000
30,468
73,750
50,000
125,000
165,000
0
0
469,218

0
4,708
0
35,446
31,114
29,049
0
0
0
25,000
30,468
73,750
50,000
125,000
125,000
0
0
529,535

26,250 

26,250 

26,250 

26,250 

776.2p 12/4/11
1,087.0p 12/4/11

12/4/11  1,087.0p 
12/4/11  1,087.0p 
767.5p 13/10/09 13/10/11  1,162.0p 
778.0p
649.5p
654.0p
654.0p
962.0p
1,149.0p
1,146.0p
5/4/11  1,146.0p 
1,162.0p 13/10/11 13/10/11  1,162.0p 

2/3/10
4/3/11
3/3/12
3/3/12
3/3/13
3/5/14
5/4/11

5/4/11  1,146.0p 

12/4/11  1,087.0p 

6/6/11  1,143.0p 

776.2p 12/4/11
899.9p 22/5/12
670.7p
4/6/11
670.0p 16/4/12
1,024.1p 21/4/13
1,129.0p 20/4/14
1,087.0p 12/4/11
6/6/11
1,143.0p

12/4/11  1,087.0p 
6/6/11  1,143.0p 
767.5p 13/10/09 13/10/11  1,162.0p 
778.0p
649.5p
654.0p
654.0p
962.0p
1,149.0p
1,146.0p
5/4/11  1,146.0p 
1,162.0p 13/10/11 13/10/11  1,162.0p 

2/3/10
4/3/11
3/3/12
3/3/12
3/3/13
3/5/14
5/4/11

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Section 4 Governance

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Table 4: Movements in directors’ interests in restricted shares continued 

Restricted shares designated as: a annual bonus share matching plan; b long-term incentive plan; * where shares at 
31 December 2011 have vested and are held pending release; and ** where dividend-equivalent shares were added 
to the released shares. 

Date of award 

1 Jan 11

Awarded

Released

Lapsed

31 Dec 11

Market value 
at date 
of award

Earliest  
release  
date

Date of  
release 

Market value  
at date  
of release 

John Makinson 
b*  13/10/06 
b*  30/7/07 
b*  4/3/08 
b*  3/3/09 
b  3/3/09 
b  3/3/10 
b  3/5/11 
b**  5/4/11 
b**  13/10/11 
Total 
Total 

29,167
20,000
121,875
100,000
50,000
125,000
0
0
0
446,042

125,000
14,260
14,260
7,263
7,263
142,097
146,523
3,781,042 1,250,865 1,234,474

29,167

91,407

5/4/11  1,146.0p 

767.5p 13/10/09 13/10/11  1,162.0p 
778.0p
649.5p
654.0p
654.0p
962.0p
1,149.0p
1,146.0p
5/4/11  1,146.0p 
1,168.9p 13/10/11 13/10/11  1,162.0p 

2/3/10
4/3/11
3/3/12
3/3/12
3/3/13
3/5/14
5/4/11

26,250

0
20,000
30,468
73,750
50,000
125,000
125,000
0
0
26,250
424,218
188,125 3,609,308

Note 1 The number of shares shown represents the maximum number of shares that may vest, subject to any performance 
conditions being met. 

Note 2 No variations to the terms and conditions of plan interests were made during the year. 

Note 3 The performance and other conditions that apply to outstanding awards under the annual bonus share matching plan and 
the long-term incentive plan and that have yet to be met were set out in the reports on directors’ remuneration for the years in 
which they were granted. 

Note 4 In the case of the long-term incentive plan awards made on 3 March 2009, we detail separately the part of the award 
based on ROIC and EPS growth (two-thirds of total award) and that part based on relative TSR (one-third of total award), 
because vesting of that part of the awards based on TSR was not known at the date of the 2011 report. 

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88

Pearson plc Annual report and accounts 2011

Report on directors’ remuneration continued 

Table 5: Movements in directors’ interests in share options 

Shares under option are designated as: a worldwide save for shares; b long-term incentive; and * where options 
are exercisable. 

Date of grant 

1 Jan 11  Granted Exercised

Lapsed 31 Dec 11

Option 
price

Earliest 
exercise 
date

Expiry 
date

Date of  
exercise

Price on 
exercise 

Gain on 
exercise 

Marjorie 
Scardino 
a  8/5/09 
1,672 
b*  9/5/01  41,550 
b*  9/5/01  41,550 
b*  9/5/01  41,550 
b*  9/5/01  41,550 
Total 
167,872 
Will Ethridge 
b*  9/5/01  11,010 
b*  9/5/01  11,010 
b*  9/5/01  11,010 
b*  9/5/01  11,010 
Total 
44,040 
Rona 
Fairhead 
2,371 
a  4/5/07 
b*  1/11/01  20,000 
b*  1/11/01  20,000 
b*  1/11/01  20,000 
62,371 
Total 

41,550
41,550
41,550
41,550
0 166,200

11,010
11,010
11,010
11,010
0 44,040

1,672

547.2p
0 1,421.0p
0 1,421.0p
0 1,421.0p
0 1,421.0p

1,672

1/8/12
9/5/02
9/5/03
9/5/04
9/5/05

1/2/13
9/5/11
9/5/11
9/5/11
9/5/11

$21.00
$21.00
$21.00
$21.00

9/5/02
9/5/03
9/5/04
9/5/05

9/5/11
9/5/11
9/5/11
9/5/11

0
0
0
0
0

0

0

£0 

$0 

20,000
20,000
20.000
0 60,000

2,371
0
0
0
2,371

0

1/8/12

1/2/13

690.4p
822.0p 1/11/02 1/11/11 19/9/11 1,136.0p  £62,800 
822.0p 1/11/03 1/11/11 19/9/11 1,136.0p  £62,800 
822.0p 1/11/04 1/11/11 19/9/11 1,136.0p  £62,800 
  £188,400 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Section 4 Governance

89

Table 5: Movements in directors’ interests in share options continued 

Shares under option are designated as: a worldwide save for shares; b long-term incentive; and * where options 
are exercisable. 

Date of grant 

1 Jan 10  Granted Exercised

Lapsed 31 Dec 10

Option 
price

Earliest 
exercise 
date

Expiry 
date

Date of 
exercise 

Price on 
exercise 

Gain on 
exercise 

Robin 
Freestone 
a  9/5/08 
Total 
John Makinson 
b*  9/5/01 
b*  9/5/01 
b*  9/5/01 
b*  9/5/01 
Total 
Total 

1,757 
1,757 

1,757
1,757

0

0
0

0
0

534.8p 1/8/11

1/2/12 1/8/11  1,180.0p  £11,336 
  £11,336 

19,785 
19,785 
19,785 
19,785 
79,140 
355,180 

19,785
19,785
19,785
19,785
0
79,140
0
0 61,757 289,380

0 1,421.0p 9/5/02
0 1,421.0p 9/5/03
0 1,421.0p 9/5/04
0 1,421.0p 9/5/05
0
4,043

9/5/11
9/5/11
9/5/11
9/5/11

£0 
  £199,736 

Note 1 No variations to the terms and conditions of share options were made during the year. 

Note 2 Each plan is described below. 

a Worldwide save for shares – The acquisition of shares under the worldwide save for shares plan is not subject to the 
satisfaction of a performance target. 

Marjorie Scardino, Rona Fairhead and Robin Freestone hold options under this plan. Details of these holdings are itemised as a. 

b Long-term incentive – All options that remain outstanding are exercisable and lapse if they remain unexercised at the tenth 
anniversary of the date of grant. 

Details of the option grants under this plan for Marjorie Scardino, Will Ethridge, Rona Fairhead and John Makinson are itemised 
as b. 

Note 3 Marjorie Scardino contributes US$1,000 per month (the maximum allowed) to the US employee stock purchase plan. 
The terms of this plan allow participants to make monthly contributions for six month periods and to acquire shares twice 
annually at the end of these periods at a price that is the lower of the market price at the beginning or the end of each period, 
both less 15%. 

Note 4 The market price on 31 December 2011 was 1,210p per share and the range during the year was 983p to 1,222p. 

Approved by the board and signed on its behalf by 

David Arculus Director 
7 March 2012 

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90

Pearson plc Annual report and accounts 2011

Consolidated income statement 
Year ended 31 December 2011 

All figures in £ millions 

Notes

2011 

2010 

Sales 
Cost of goods sold 
Gross profit 
Operating expenses 
Profit on sale of associate 
Share of results of joint ventures and associates 
Operating profit 
Finance costs 
Finance income  
Profit before tax 
Income tax 
Profit for the year from continuing operations 
Profit for the year from discontinued operations 
Profit for the year 
Attributable to: 
Equity holders of the company 
Non-controlling interest 
Earnings per share for profit from continuing and discontinued operations 
attributable to equity holders of the company during the year 
(expressed in pence per share) 
– basic 
– diluted 
Earnings per share for profit from continuing operations attributable to 
equity holders of the company during the year  
(expressed in pence per share) 
– basic 
– diluted 

2

4

4

12

12

2

6

6

7

3

8

8

8

8

5,862 
(2,624) 
3,238 
(2,457) 
412 
33 
1,226 
(97) 
26 
1,155 
(199) 
956 
– 
956 

5,663 
(2,588) 
3,075 
(2,373) 
– 
41 
743 
(109) 
36 
670 
(146) 
524 
776 
1,300 

957 
(1) 

1,297 
3 

119.6p 
119.3p 

161.9p 
161.5p 

119.6p 
119.3p 

66.0p 
65.9p 

 
 
 
 
 
 
 
Consolidated statement of comprehensive income 
Year ended 31 December 2011 

Section 5 Financial statements

91

All figures in £ millions 

Profit for the year 
Net exchange differences on translation of foreign operations 
Currency translation adjustment disposed – subsidiaries 
Actuarial (losses)/gains on retirement benefit obligations – Group 
Actuarial (losses)/gains on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Other comprehensive (expense)/income for the year 
Total comprehensive income for the year 
Attributable to: 
Equity holders of the company 
Non-controlling interest 

Notes

25

12

7

2011 

956 
(44) 
– 
(56) 
(8) 
3 
(105) 
851 

2010 

1,300 
173 
13 
70 
1 
(41) 
216 
1,516 

858 
(7) 

1,502 
14 

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92

Pearson plc Annual report and accounts 2011

Consolidated balance sheet 
As at 31 December 2011 

All figures in £ millions 

Notes

2011 

2010 

Assets 
Non-current assets 
Property, plant and equipment 
Intangible assets 
Investments in joint ventures and associates 
Deferred income tax assets 
Financial assets – Derivative financial instruments 
Retirement benefit assets 
Other financial assets  
Trade and other receivables 

Current assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Financial assets – Derivative financial instruments 
Financial assets – Marketable securities 
Cash and cash equivalents (excluding overdrafts) 

Total assets 
Liabilities 
Non-current liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Other liabilities 

Current liabilities 
Trade and other liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Current income tax liabilities 
Provisions for other liabilities and charges 

Total liabilities 
Net assets 

10

11

12

13

16

25

15

22

20

21

22

16

14

17

18

16

13

25

23

24

24

18

16

23

383 
6,342 
32 
287 
177 
25 
26 
151 
7,423 

650 
407 
1,386 
– 
9 
1,369 
3,821 
11,244 

(1,964) 
(2) 
(620) 
(166) 
(115) 
(325) 
(3,192) 

(1,741) 
(87) 
(1) 
(213) 
(48) 
(2,090) 
(5,282) 
5,962 

366 
5,467 
71 
276 
134 
– 
58 
129 
6,501 

647 
429 
1,337 
6 
12 
1,736 
4,167 
10,668 

(1,908) 
(6) 
(471) 
(148) 
(42) 
(246) 
(2,821) 

(1,605) 
(404) 
– 
(215) 
(18) 
(2,242) 
(5,063) 
5,605 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

93

All figures in £ millions 

Notes

2011 

2010 

Equity 
Share capital 
Share premium 
Treasury shares 
Translation reserve 
Retained earnings 
Total equity attributable to equity holders of the company 
Non-controlling interest 
Total equity 

27

27

28

204 
2,544 
(149) 
364 
2,980 
5,943 
19 
5,962 

203 
2,524 
(137) 
402 
2,546 
5,538 
67 
5,605 

These financial statements have been approved for issue by the board of directors on 7 March 2012 and signed on 
its behalf by 

Robin Freestone Chief financial officer 

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94

Pearson plc Annual report and accounts 2011

Consolidated statement of changes in equity 
Year ended 31 December 2011 

Equity attributable to equity holders of the company 

All figures in £ millions 

At 1 January 2011 
Profit for the year 
Other comprehensive expense 
Equity-settled transactions 
Tax on equity-settled transactions 
Issue of ordinary shares under share 
option schemes 
Purchase of treasury shares 
Release of treasury shares 
Put options over non-controlling 
interest 
Changes in non-controlling interest 
Dividends 
At 31 December 2011 

Share 
capital

Share 
premium

Treasury 
shares

Translation 
reserve

Retained 
earnings

203
–
–
–
–

1
–
–

–
–
–
204

2,524
–
–
–
–

20
–
–

–
–
–
2,544

(137)
–
–
–
–

–
(60)
48

–
–
–
(149)

402
–
(38)
–
–

–
–
–

–
–
–
364

Non-
controlling 
interest 

67 
(1) 
(6) 
– 
– 

– 
– 
– 

Total 

5,538 
957 
(99) 
40 
3 

21 
(60) 
– 

Total  
equity 

5,605 
956 
(105) 
40 
3 

21 
(60) 
– 

2,546
957
(61)
40
3

–
–
(48)

(63)
(76)
(318)
2,980

(63) 
(76) 
(318) 
5,943 

– 
(40) 
(1) 
19 

(63) 
(116) 
(319) 
5,962 

All figures in £ millions 

At 1 January 2010 
Profit for the year 
Other comprehensive income 
Equity-settled transactions 
Tax on equity-settled transactions 
Issue of ordinary shares under share 
option schemes 
Purchase of treasury shares 
Release/cancellation of treasury shares
Changes in non-controlling interest 
Dividends 
At 31 December 2010 

Equity attributable to equity holders of the company 

Share 
capital

Share 
premium

Treasury 
shares

Translation 
reserve

Retained 
earnings

203
–
–
–
–

–
–
–
–
–
203

2,512
–
–
–
–

12
–
–
–
–
2,524

(226)
–
–
–
–

–
(77)
166
–
–
(137)

227
–
175
–
–

–
–
–
–
–
402

1,629
1,297
30
50
4

–
–
(166)
(6)
(292)
2,546

Non-
controlling 
interest 

291 
3 
11 
– 
– 

– 
– 
– 
(231) 
(7) 
67 

Total 

4,345 
1,297 
205 
50 
4 

12 
(77) 
– 
(6) 
(292) 
5,538 

Total  
equity 

4,636 
1,300 
216 
50 
4 

12 
(77) 
– 
(237) 
(299) 
5,605 

The translation reserve includes exchange differences arising from the translation of the net investment in foreign 
operations and of borrowings and other currency instruments designated as hedges of such investments. 

 
 
 
 
 
 
 
 
 
Consolidated cash flow statement 
Year ended 31 December 2011 

Section 5 Financial statements

95

All figures in £ millions 

Notes

2011 

2010 

Cash flows from operating activities 
Net cash generated from operations 
Interest paid 
Tax paid 
Net cash generated from operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Acquisition of joint ventures and associates 
Purchase of investments 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Disposal of subsidiaries, net of cash disposed 
Proceeds from sale of associates 
Proceeds from sale of investments 
Proceeds from sale of property, plant & equipment 
Proceeds from sale of intangible assets 
Tax paid on disposal of subsidiaries 
Interest received 
Dividends received from joint ventures and associates 
Net cash (used in)/received from investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Purchase of treasury shares 
Proceeds from borrowings 
Liquid resources sold 
Repayment of borrowings 
Finance lease principal payments 
Dividends paid to company’s shareholders 
Dividends paid to non-controlling interest 
Transactions with non-controlling interest 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

The consolidated cash flow statement includes discontinued operations (see note 3). 

33

30

31

12

33

27

28

9

32

17

1,093 
(70) 
(151) 
872 

1,169 
(78) 
(85) 
1,006 

(779) 
(9) 
(12) 
(67) 
(77) 
(6) 
428 
75 
9 
3 
– 
10 
30 
(395) 

21 
(60) 
– 
2 
(318) 
(8) 
(318) 
(1) 
(108) 
(790) 
(60) 
(373) 
1,664 
1,291 

(535) 
(22) 
(7) 
(76) 
(56) 
984 
– 
– 
– 
– 
(250) 
10 
23 
71 

12 
(77) 
241 
53 
(13) 
(3) 
(292) 
(6) 
(7) 
(92) 
(1) 
984 
680 
1,664 

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96

Pearson plc Annual report and accounts 2011

Independent auditors’ report to the members of Pearson plc 

We have audited the consolidated and company 
financial statements (together the ‘financial statements’) 
of Pearson plc for the year ended 31 December 2011. 
The consolidated financial statements comprise the 
consolidated income statement, the consolidated 
statement of comprehensive income, the consolidated 
balance sheet, the consolidated statement of changes 
in equity, the consolidated cash flow statement and the 
related notes to the consolidated financial statements. 
The company financial statements comprise the 
company balance sheet, the company statement of 
changes in equity, the company cash flow statement 
and the related notes to the company financial 
statements. The financial reporting framework that has 
been applied in their preparation is applicable law and 
International Financial Reporting Standards (IFRSs) 
as adopted by the European Union and, as regards the 
company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006. 

Respective responsibilities of directors and auditors  

As explained more fully in the statement of directors’ 
responsibilities set out in the Governance section of 
the directors’ report, the directors are responsible for 
the preparation of the financial statements and for 
being satisfied that they give a true and fair view. 
Our responsibility is to audit and express an opinion 
on the financial statements in accordance with 
applicable law and International Standards on Auditing 
(UK and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.  

This report, including the opinions, has been prepared 
for and only for the company’s members as a body 
in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and for no other purpose. 
We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other 
person to whom this report is shown or into whose 
hands it may come save where expressly agreed by 
our prior consent in writing. 

Scope of the audit of the financial statements  

An audit involves obtaining evidence about the 
amounts and disclosures in the financial statements 
sufficient to give reasonable assurance that the financial 
statements are free from material misstatement, 
whether caused by fraud or error. This includes an 
assessment of: whether the accounting policies are 
appropriate to the Group’s and the company’s 
circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant 
accounting estimates made by the directors; and the 
overall presentation of the financial statements. In 
addition, we read all the financial and non-financial 
information in the annual report and accounts to 
identify material inconsistencies with the audited 
financial statements. If we become aware of any 
apparent material misstatements or inconsistencies 
we consider the implications for our report. 

Opinion on financial statements 

In our opinion: 

›(cid:3)The financial statements give a true and fair view of the 
state of the Group’s and of the company’s affairs as at 
31 December 2011 and of the Group’s profit and 
Group’s and company’s cash flows for the year then 
ended; 

›(cid:3)The consolidated financial statements have been 
properly prepared in accordance with IFRSs as 
adopted by the European Union; 

›(cid:3)The company financial statements have been properly 
prepared in accordance with IFRSs as adopted by the 
European Union and as applied in accordance with the 
provisions of the Companies Act 2006; and  
›(cid:3)The financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006 and, as regards the consolidated financial 
statements, Article 4 of the lAS Regulation. 

 
 
Section 5 Financial statements

97

Under the Listing Rules we are required to review: 
›(cid:3)The directors’ statement set out in the Governance 
section of the directors’ report in relation to going 
concern; 

›(cid:3)The parts of the corporate governance statement 
relating to the company’s compliance with the nine 
provisions of the UK Corporate Governance Code 
specified for our review; and 

›(cid:3)Certain elements of the report to shareholders by the 

board on directors’ remuneration. 

Ranjan Sriskandan (Senior Statutory Auditor) 

for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London  
7 March 2012 

Opinion on other matters prescribed by the 
Companies Act 2006 

In our opinion: 

›(cid:3)The part of the report on directors’ remuneration to 
be audited has been properly prepared in accordance 
with the Companies Act 2006; and 

›(cid:3)The information given in the directors’ report for the 
financial year for which the financial statements are 
prepared is consistent with the financial statements. 

Matters on which we are required to report 
by exception 

We have nothing to report in respect of the 
following: 

Under the Companies Act 2006 we are required to 
report to you if, in our opinion: 

›(cid:3)Adequate accounting records have not been kept by 
the company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
›(cid:3)The company financial statements and the part of the 
report on directors’ remuneration to be audited are 
not in agreement with the accounting records and 
returns; or 

›(cid:3)Certain disclosures of directors’ remuneration 

specified by law are not made; or  

›(cid:3)We have not received all the information and 

explanations we require for our audit. 

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98

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements 

General information 

›(cid:3)IFRIC 19 ‘Extinguishing Financial Liabilities with Equity 

Pearson plc (the company) and its subsidiaries 
(together the Group) are international media 
businesses covering education, business information 
and consumer publishing. 

The company is a public limited company incorporated 
and domiciled in England. The address of its registered 
office is 80 Strand, London WC2R 0RL. 

The company has its primary listing on the London 
Stock Exchange and is also listed on the New York 
Stock Exchange. 

These consolidated financial statements were 
approved for issue by the board of directors 
on 7 March 2012. 

1. Accounting policies 

The principal accounting policies applied in the 
preparation of these consolidated financial statements 
are set out below. 

a. Basis of preparation  
These consolidated financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (IFRS) and IFRS Interpretations 
Committee interpretations as adopted by the 
European Union (EU) and with those parts of the 
Companies Act 2006 applicable to companies 
reporting under IFRS. In respect of the accounting 
standards applicable to the Group there is no difference 
between EU-adopted and IASB-adopted IFRS.  

These consolidated financial statements have been 
prepared under the historical cost convention as 
modified by the revaluation of financial assets and 
liabilities (including derivative financial instruments) 
to fair value. 

1. Interpretations and amendments to published standards 
effective in 2011 
The following amendments and interpretations were 
adopted in 2011 and have not had an impact on the 
Group financial statements: 

›(cid:3)Amendments to IAS 24 ‘Related Parties’. 

›(cid:3)Amendments to IAS 32 ‘Financial Instruments: 

Presentation’ – Classification of Rights. 

Instruments’. 

›(cid:3)Amendments to IFRIC 14 ‘Prepayments of a Minimum 

Funding Requirement’. 

›(cid:3)‘Improvements to IFRSs – 2010’. 

2. Standards, interpretations and amendments to 
published standards that are not yet effective  
The Group has not early adopted the following new 
pronouncements that are not yet effective and are 
evaluating the effect on the financial statements: 

›(cid:3)IFRS 9 ‘Financial Instruments’, effective for annual 

reporting periods beginning on or after 1 January 2015. 
The new standard details the requirements for the 
classification and measurement of financial assets 
and liabilities. 

›(cid:3)The IASB issued a ‘package of five’ new and amended 
standards together. IFRS 10 ‘Consolidated Financial 
Statements’, IFRS 11 ‘Joint Arrangements’ and IFRS 12 
‘Disclosures of Involvement with Other Entities’ have 
been issued. IAS 27 ‘Separate Financial Statements’ 
(Revised 2011) has been amended following the 
issuance of IFRS 10 and retains the guidance for 
separate financial statements, IAS 28 ‘Investments in 
Associates and Joint Ventures’ (Revised 2011) has 
been amended following the issuance of IFRS 10 and 
IFRS 11. All three new standards and two amended 
standards are effective for annual reporting periods 
beginning on or after 1 January 2013. 

›(cid:3)IFRS 13 ‘Fair Value Measurement’, effective for annual 
reporting periods beginning on or after 1 January 2013. 
The standard defines fair value and provides guidance 
on its determination, and introduces disclosure 
requirements on fair value measurements. 

›(cid:3)Amendments to IAS 1 ‘Presentation of Financial 
Statements’ – Presentation of Items and Other 
Comprehensive Income, effective for annual 
reporting periods beginning on or after 1 July 2012. 
The amendments require the grouping of items in 
other comprehensive income into those that may be 
reclassified to profit or loss in subsequent periods, 
and those that will not. 

 
1. Accounting policies continued 

a. Basis of preparation continued 
2. Standards, interpretations and amendments to 
published standards that are not yet effective – continued 

›(cid:3)Amendments to IAS 19 ‘Employee Benefits (2011)’, 
effective for annual reporting periods beginning on 
or after 1 January 2013. The amendments include the 
elimination of the corridor approach, changes to the 
calculation of the net interest component and changes 
to disclosure. 

3. Critical accounting assumptions and judgements 
The preparation of financial statements in conformity 
with IFRS requires the use of certain critical accounting 
assumptions. It also requires management to exercise 
its judgement in the process of applying the Group’s 
accounting policies. The areas requiring a higher 
degree of judgement or complexity, or areas where 
assumptions and estimates are significant to the 
consolidated financial statements, are discussed 
in the relevant accounting policies under the 
following headings: 

Intangible assets: Goodwill  
Intangible assets: Pre-publication assets  
Royalty advances  
Taxation  
Employee benefits: Pension obligations  
Revenue recognition 

b. Consolidation 
1. Business combinations The acquisition method of 
accounting is used to account for business combinations 
of the Group with an acquisition date on or after 
1 January 2010. The consideration transferred for 
the acquisition of a subsidiary is the fair value of the 
assets transferred, the liabilities incurred and the 
equity interest issued by the Group. The consideration 
transferred includes the fair value of any asset or 
liability resulting from a contingent consideration 
arrangement. Acquisition related costs are expensed 
as incurred. 

Section 5 Financial statements

99

Identifiable assets and contingent assets acquired and 
identifiable liabilities and contingent liabilities assumed 
in a business combination are measured initially at 
their fair values at the acquisition date. For material 
acquisitions, the fair value of the acquired intangible 
assets is determined by an external, independent 
valuer. The excess of the consideration transferred, the 
amount of any non-controlling interest in the acquiree 
and the acquisition date fair value of any previous 
equity interest in the acquiree over the fair value of the 
identifiable net assets acquired is recorded as goodwill. 
See note 1e(1) for the accounting policy on goodwill. 
If this is less than the fair value of the net assets of 
the subsidiary acquired, in the case of a bargain 
purchase, the difference is recognised directly in 
the income statement. 

On an acquisition-by-acquisition basis, the Group 
recognises any non-controlling interest in the acquiree 
either at fair value or at the non-controlling interest’s 
proportionate share of the acquiree’s net assets. 

2. Subsidiaries Subsidiaries are entities over which the 
Group has the power to govern the financial and 
operating policies, generally accompanying a 
shareholding of more than one half of the voting rights. 
Subsidiaries are fully consolidated from the date on 
which control is transferred to the Group and are  
de-consolidated from the date that control ceases. 

3. Transactions with non-controlling interests Transactions 
with non-controlling interests are treated as 
transactions with shareholders. Any surplus or 
deficit arising from disposals to a non-controlling 
interest is recorded in equity. For purchases from 
a non-controlling interest, the difference between 
consideration paid and the relevant share acquired 
of the carrying value of the subsidiary is recorded 
in equity.  

4. Joint ventures and associates Joint ventures are 
entities in which the Group holds an interest on a  
long-term basis and which are jointly controlled, with 
one or more other venturers, under a contractual 
arrangement. Associates are entities over which the 
Group has significant influence but not the power to 
control the financial and operating policies, generally 
accompanying a shareholding of between 20% and 50% 
of the voting rights. Investments in joint ventures and 
associates are accounted for by the equity method and 
are initially recognised at cost. 

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100  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

b. Consolidation continued 
The Group’s share of its joint ventures’ and associates’ 
post-acquisition profits or losses is recognised in the 
income statement and its share of post-acquisition 
movements in reserves is recognised in reserves. 
The Group’s share of its joint ventures’ and associates’ 
results is recognised as a component of operating 
profit as these operations form part of the core 
publishing business of the Group and are an integral 
part of existing wholly-owned businesses. 
The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. 
When the Group’s share of losses in a joint venture or 
associate equals or exceeds its interest in the joint 
venture or associate the Group does not recognise 
further losses unless the Group has incurred 
obligations or made payments on behalf of the joint 
venture or associate. 

c. Foreign currency translation 
1. Functional and presentation currency Items included in 
the financial statements of each of the Group’s entities 
are measured using the currency of the primary 
economic environment in which the entity operates 
(the ‘functional currency’). The consolidated financial 
statements are presented in sterling, which is the 
company’s functional and presentation currency. 

2. Transactions and balances Foreign currency 
transactions are translated into the functional currency 
using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses 
resulting from the settlement of such transactions and 
from the translation at year end exchange rates of 
monetary assets and liabilities denominated in foreign 
currencies are recognised in the income statement, 
except when deferred in equity as qualifying net 
investment hedges. 

3. Group companies The results and financial position of 
all Group companies that have a functional currency 
different from the presentation currency are translated 
into the presentation currency as follows: 

i) assets and liabilities are translated at the closing rate 
at the date of the balance sheet; 

ii) income and expenses are translated at average 
exchange rates; 

iii) all resulting exchange differences are recognised 
as a separate component of equity.  

On consolidation, exchange differences arising from 
the translation of the net investment in foreign entities, 
and of borrowings and other currency instruments 
designated as hedges of such investments, are taken to 
shareholders’ equity. The Group treats specific inter-
company loan balances, which are not intended to be 
repaid in the foreseeable future, as part of its net 
investment. When a foreign operation is sold, such 
exchange differences are recognised in the income 
statement as part of the gain or loss on sale.  

The principal overseas currency for the Group is the 
US dollar. The average rate for the year against sterling 
was $1.60 (2010: $1.54) and the year end rate was 
$1.55 (2010: $1.57). 

d. Property, plant and equipment 
Property, plant and equipment are stated at historical 
cost less depreciation. Land is not depreciated. 
Depreciation on other assets is calculated using the 
straight-line method to allocate their cost less their 
residual values over their estimated useful lives 
as follows: 

Buildings (freehold): 
Buildings (leasehold): 
Plant and equipment: 

20–50 years 
over the period of the lease  
3–10 years 

The assets’ residual values and useful lives are 
reviewed, and adjusted if appropriate, at each balance 
sheet date. 

The carrying value of an asset is written down to its 
recoverable amount if the carrying value of the asset 
is greater than its estimated recoverable amount. 

Section 5 Financial statements

101

1. Accounting policies continued 

e. Intangible assets 
1. Goodwill For the acquisition of subsidiaries made on 
or after 1 January 2010 goodwill represents the excess 
of the consideration transferred, the amount of any 
non-controlling interest in the acquiree and the 
acquisition date fair value of any previous equity 
interest in the acquiree over the fair value of the 
identifiable net assets acquired. For the acquisition of 
subsidiaries made from the date of transition to IFRS 
to 31 December 2009 goodwill represents the excess 
of the cost of an acquisition over the fair value of the 
Group’s share of the net identifiable assets acquired. 
Goodwill on acquisitions of subsidiaries is included in 
intangible assets. Goodwill on acquisition of associates 
and joint ventures represents the excess of the cost of 
an acquisition over the fair value of the Group’s share 
of the net identifiable assets acquired. Goodwill on 
acquisitions of associates and joint ventures is included 
in investments in associates and joint ventures.  

Goodwill is tested annually for impairment and 
carried at cost less accumulated impairment losses. 
An impairment loss is recognised to the extent 
that the carrying value of goodwill exceeds the 
recoverable amount. The recoverable amount is the 
higher of fair value less costs to sell and value in use. 
These calculations require the use of estimates and 
significant management judgement. A description of the 
key assumptions and sensitivities is included in note 11. 
Goodwill is allocated to cash-generating units for the 
purpose of impairment testing. The allocation is made 
to those cash-generating units that are expected 
to benefit from the business combination in which 
the goodwill arose.  

Gains and losses on the disposal of an entity include 
the carrying amount of goodwill relating to the 
entity sold.  

IFRS 3 ‘Business Combinations’ has not been applied 
retrospectively to business combinations before the 
date of transition to IFRS.  

2. Acquired software Software separately acquired for 
internal use is capitalised at cost. Software acquired in 
material business combinations is capitalised at its fair 
value as determined by an independent valuer. 
Acquired software is amortised on a straight-line basis 
over its estimated useful life of between three and 
eight years. 

3. Internally developed software Internal and external 
costs incurred during the preliminary stage of 
developing computer software for internal use are 
expensed as incurred. Internal and external costs 
incurred to develop computer software for internal 
use during the application development stage are 
capitalised if the Group expects economic benefits 
from the development. Capitalisation in the application 
development stage begins once the Group can reliably 
measure the expenditure attributable to the software 
development and has demonstrated its intention to 
complete and use the software. Internally developed 
software is amortised on a straight-line basis over its 
estimated useful life of between three and eight years. 

4. Acquired intangible assets Acquired intangible assets 
include customer lists and relationships, trademarks 
and brands, publishing rights, content and technology. 
These assets are capitalised on acquisition at cost and 
included in intangible assets. Intangible assets acquired 
in material business combinations are capitalised at 
their fair value as determined by an independent valuer. 
Intangible assets are amortised over their estimated 
useful lives of between two and 20 years, using an 
amortisation method that reflects the pattern of 
their consumption. 

5. Pre-publication assets Pre-publication assets 
represent direct costs incurred in the development of 
educational programmes and titles prior to their 
publication. These costs are recognised as current 
intangible assets where the title will generate probable 
future economic benefits and costs can be measured 
reliably. Pre-publication assets are amortised upon 
publication of the title over estimated economic lives of 
five years or less, being an estimate of the expected 
operating life cycle of the title, with a higher proportion 
of the amortisation taken in the earlier years. 

The investment in pre-publication assets has been 
disclosed as part of cash generated from operations 
in the cash flow statement (see note 33). 

The assessment of the recoverability of pre-publication 
assets and the determination of the amortisation 
profile involve a significant degree of judgement based 
on historical trends and management estimation of 
future potential sales. An incorrect amortisation profile 
could result in excess amounts being carried forward as 
intangible assets that would otherwise have been written 
off to the income statement in an earlier period.  

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102

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

e. Intangible assets continued 
Reviews are performed regularly to estimate 
recoverability of pre-publication assets. The carrying 
amount of pre-publication assets is set out in note 20. 

f. Other financial assets 
Other financial assets, designated as available for 
sale investments, are non-derivative financial assets 
measured at estimated fair value. Changes in the 
fair value are recorded in equity in the fair value 
reserve. On the subsequent disposal of the asset, 
the net fair value gains or losses are taken to the 
income statement. 

g. Inventories 
Inventories are stated at the lower of cost and net 
realisable value. Cost is determined using the first in 
first out (FIFO) method. The cost of finished goods 
and work in progress comprises raw materials, direct 
labour, other direct costs and related production 
overheads. Net realisable value is the estimated selling 
price in the ordinary course of business, less estimated 
costs necessary to make the sale. Provisions are made 
for slow moving and obsolete stock. 

h. Royalty advances 
Advances of royalties to authors are included within 
trade and other receivables when the advance is paid 
less any provision required to adjust the advance to its 
net realisable value. The realisable value of royalty 
advances relies on a degree of management judgement 
in determining the profitability of individual author 
contracts. If the estimated realisable value of author 
contracts is overstated, this will have an adverse effect 
on operating profits as these excess amounts will be 
written off.  

The recoverability of royalty advances is based upon an 
annual detailed management review of the age of the 
advance, the future sales projections for new authors 
and prior sales history of repeat authors. The royalty 
advance is expensed at the contracted or effective 
royalty rate as the related revenues are earned. 
Royalty advances which will be consumed within one 
year are held in current assets. Royalty advances which 
will be consumed after one year are held in non-
current assets. 

i. Newspaper development costs 
Investment in the development of newspaper titles 
consists of measures to increase the volume and 
geographical spread of circulation. The measures 
include additional and enhanced editorial content, 
extended distribution and remote printing. These costs 
are expensed as incurred as they do not meet the 
criteria under IAS 38 ‘Intangible Assets’ to be 
capitalised as intangible assets. 

j. Cash and cash equivalents  
Cash and cash equivalents in the cash flow statement 
include cash in hand, deposits held on call with banks, 
other short-term highly liquid investments with 
original maturities of three months or less, and bank 
overdrafts. Bank overdrafts are included in borrowings 
in current liabilities in the balance sheet. 

Short-term deposits and marketable securities with 
maturities of greater than three months do not qualify 
as cash and cash equivalents. Movements on these 
financial instruments are classified as cash flows 
from financing activities in the cash flow statement 
as these amounts are used to offset the borrowings 
of the Group. 

k. Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of 
new shares or options are shown in equity as a 
deduction, net of tax, from the proceeds. 

Where any Group company purchases the company’s 
equity share capital (treasury shares) the consideration 
paid, including any directly attributable incremental 
costs, net of income taxes, is deducted from equity 
attributable to the company’s equity holders until the 
shares are cancelled, reissued or disposed of. Where 
such shares are subsequently sold or reissued, any 
consideration received, net of any directly attributable 
transaction costs and the related income tax effects, 
is included in equity attributable to the company’s 
equity holders. 

Section 5 Financial statements

103

1. Accounting policies continued 

l. Borrowings 
Borrowings are recognised initially at fair value, which is 
proceeds received net of transaction costs incurred. 
Borrowings are subsequently stated at amortised cost 
with any difference between the proceeds (net of 
transaction costs) and the redemption value being 
recognised in the income statement over the period 
of the borrowings using the effective interest method. 
Accrued interest is included as part of borrowings. 
Where a debt instrument is in a fair value hedging 
relationship, an adjustment is made to its carrying value 
in the income statement to reflect the hedged risk. 
Interest on borrowings is expensed in the income 
statement as incurred. 

m. Derivative financial instruments 
Derivatives are recognised at fair value and re-
measured at each balance sheet date. The fair value 
of derivatives is determined by using market data and 
the use of established estimation techniques such as 
discounted cash flow and option valuation models. 
The Group designates certain of the derivative 
instruments within its portfolio to be hedges of 
the fair value of its bonds (fair value hedges) or 
hedges of net investments in foreign operations 
(net investment hedges). 

Changes in the fair value of derivatives that are 
designated and qualify as fair value hedges are recorded 
in the income statement, together with any changes in 
the fair value of the hedged asset or liability that are 
attributable to the hedged risk. 

The effective portion of changes in the fair value of 
derivatives that are designated and qualify as net 
investment hedges are recognised in other 
comprehensive income. Gains and losses accumulated 
in equity are included in the income statement when 
the corresponding foreign operation is disposed of. 
Gains or losses relating to the ineffective portion are 
recognised immediately in finance income or finance 
costs in the income statement. 

Certain derivatives do not qualify or are not designated 
as hedging instruments. Such derivatives are classified 
at fair value and any movement in their fair value is 
recognised immediately in finance income or finance 
costs in the income statement. 

n. Taxation 
Current tax is recognised on the amounts expected to 
be paid or recovered under the tax rates and laws that 
have been enacted or substantively enacted at the 
balance sheet date.  

Deferred income tax is provided, using the liability 
method, on temporary differences arising between the 
tax bases of assets and liabilities and their carrying 
amounts. Deferred income tax is determined using tax 
rates and laws that have been enacted or substantively 
enacted by the balance sheet date and are expected to 
apply when the related deferred tax asset is realised 
or the deferred income tax liability is settled. 

Deferred tax assets are recognised to the extent 
that it is probable that future taxable profit will be 
available against which the temporary differences 
can be utilised. 

Deferred income tax is provided in respect of the 
undistributed earnings of subsidiaries other than where 
it is intended that those undistributed earnings will not 
be remitted in the foreseeable future. 

Current and deferred tax are recognised in the income 
statement, except when the tax relates to items 
charged or credited directly to equity or other 
comprehensive income, in which case the tax is also 
recognised in equity or other comprehensive income. 

The Group is subject to income taxes in numerous 
jurisdictions. Significant judgement is required in 
determining the estimates in relation to the worldwide 
provision for income taxes. There are many 
transactions and calculations for which the ultimate tax 
determination is uncertain during the ordinary course 
of business. The Group recognises liabilities for 
anticipated tax audit issues based on estimates of 
whether additional taxes will be due. Where the final 
tax outcome of these matters is different from the 
amounts that were initially recorded, such differences 
will impact the income tax and deferred tax provisions 
in the period in which such determination is made. 

Deferred tax assets and liabilities require management 
judgement in determining the amounts to be 
recognised. In particular, significant judgement is used 
when assessing the extent to which deferred tax assets 
should be recognised with consideration given to the 
timing and level of future taxable income together with 
any future tax planning strategies. 

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104  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

o. Employee benefits 
1. Pension obligations The retirement benefit asset and 
obligation recognised in the balance sheet represents 
the net of the present value of the defined benefit 
obligation and the fair value of plan assets at the 
balance sheet date. The defined benefit obligation is 
calculated annually by independent actuaries using the 
projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting 
estimated future cash flows using yields on high quality 
corporate bonds which have terms to maturity 
approximating the terms of the related liability. 

The determination of the pension cost and defined 
benefit obligation of the Group’s defined benefit 
pension schemes depends on the selection of certain 
assumptions, which include the discount rate, inflation 
rate, salary growth, longevity and expected return on 
scheme assets. 

Actuarial gains and losses arising from differences 
between actual and expected returns on plan assets, 
experience adjustments on liabilities and changes in 
actuarial assumptions are recognised immediately in 
other comprehensive income. 

The service cost, representing benefits accruing over 
the year, is included in the income statement as an 
operating cost. The unwinding of the discount rate on 
the scheme liabilities and the expected return on 
scheme assets are presented as finance costs or 
finance income. 

Obligations for contributions to defined contribution 
pension plans are recognised as an operating expense 
in the income statement as incurred. 

2. Other post-retirement obligations The expected costs 
of post-retirement healthcare and life assurance 
benefits are accrued over the period of employment, 
using a similar accounting methodology as for defined 
benefit pension obligations. The liabilities and costs 
relating to significant other post-retirement obligations 
are assessed annually by independent qualified actuaries. 

3. Share-based payments The fair value of options or 
shares granted under the Group’s share and option 
plans is recognised as an employee expense after taking 
into account the Group’s best estimate of the number 
of awards expected to vest. Fair value is measured at 
the date of grant and is spread over the vesting period 
of the option or share. The fair value of the options 
granted is measured using an option model that is most 
appropriate to the award. The fair value of shares 
awarded is measured using the share price at the date 
of grant unless another method is more appropriate. 
Any proceeds received are credited to share capital 
and share premium when the options are exercised. 

p. Provisions 
Provisions are recognised if the Group has a present 
legal or constructive obligation as a result of past 
events, it is more likely than not that an outflow of 
resources will be required to settle the obligation 
and the amount can be reliably estimated. Provisions 
are discounted to present value where the effect 
is material. 

The Group recognises a provision for deferred 
consideration at fair value. 

The Group recognises a provision for onerous lease 
contracts when the expected benefits to be derived 
from a contract are less than the unavoidable costs of 
meeting the obligations under the contract.  

The provision is based on the present value of future 
payments for surplus leased properties under non-
cancellable operating leases, net of estimated sub-
leasing income. 

q. Revenue recognition 
Revenue comprises the fair value of the consideration 
received or receivable for the sale of goods and 
services net of sales taxes, rebates and discounts, and 
after eliminating sales within the Group. 

Revenue from the sale of books is recognised when 
title passes. A provision for anticipated returns is made 
based primarily on historical return rates. If these 
estimates do not reflect actual returns in future periods 
then revenues could be understated or overstated for 
a particular period.  

1. Accounting policies continued 

q. Revenue recognition continued 
Circulation and advertising revenue is recognised when 
the newspaper or other publication is published. 
Subscription revenue is recognised on a straight-line 
basis over the life of the subscription. 

Where a contractual arrangement consists of two or 
more separate elements that can be provided to 
customers either on a stand-alone basis or as an 
optional extra, such as the provision of supplementary 
materials with textbooks, revenue is recognised for 
each element as if it were an individual contractual 
arrangement. 

Revenue from multi-year contractual arrangements, 
such as contracts to process qualifying tests for 
individual professions and government departments, is 
recognised as performance occurs. The assumptions, 
risks, and uncertainties inherent in long-term contract 
accounting can affect the amounts and timing of 
revenue and related expenses reported. Certain of 
these arrangements, either as a result of a single service 
spanning more than one reporting period or where the 
contract requires the provision of a number of services 
that together constitute a single project, are treated as 
long-term contracts with revenue recognised on a 
percentage of completion basis. Losses on contracts 
are recognised in the period in which the loss first 
becomes foreseeable. Contract losses are determined 
to be the amount by which estimated total costs of the 
contract exceed the estimated total revenues that will 
be generated by the contract. 

On certain contracts, where the Group acts as agent, 
only commissions and fees receivable for services 
rendered are recognised as revenue. Any third-party 
costs incurred on behalf of the principal that are 
rechargeable under the contractual arrangement are 
not included in revenue. 

Income from recharges of freight and other activities 
which are incidental to the normal revenue generating 
activities is included in other income. 

Section 5 Financial statements

105

r. Leases 
Leases of property, plant and equipment where the 
Group has substantially all the risks and rewards 
of ownership are classified as finance leases. 
Finance leases are capitalised at the commencement 
of the lease at the lower of the fair value of the leased 
property and the present value of the minimum lease 
payments. Each lease payment is allocated between the 
liability and finance charges to achieve a constant rate 
on the finance balance outstanding. The corresponding 
rental obligations, net of finance charges, are included 
in financial liabilities – borrowings. The interest element 
of the finance cost is charged to the income statement 
over the lease period to produce a constant periodic 
rate of interest on the remaining balance of the liability 
for each period. The property, plant and equipment 
acquired under finance leases are depreciated over the 
shorter of the useful life of the asset or the lease term. 

Leases where a significant portion of the risks and 
rewards of ownership are retained by the lessor are 
classified as operating leases by the lessee. Payments 
made under operating leases (net of any incentives 
received from the lessor) are charged to the income 
statement on a straight-line basis over the period of 
the lease. 

s. Dividends 
Dividends are recorded in the Group’s financial 
statements in the period in which they are approved 
by the company’s shareholders. Interim dividends 
are recorded in the period in which they are approved 
and paid. 

t. Non-current assets and liabilities held for sale 
Assets and liabilities are classified as held for sale and 
stated at the lower of carrying amount and fair value 
less costs to sell if it is intended to recover their 
carrying amount principally through a sale transaction 
rather than through continuing use. No depreciation 
is charged in respect of non-current assets classified 
as held for sale. Amounts relating to non-current 
assets and liabilities held for sale are classified as 
discontinued operations in the income statement 
where appropriate. 

u. Trade receivables 
Trade receivables are stated at fair value after provision 
for bad and doubtful debts and anticipated future sales 
returns (see also note 1q). 

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106

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

2. Segment information 

The Group is organised into five business segments: 

North American Education Educational publishing, assessment and testing for the school and higher education market 
within the USA and Canada; 

International Education Educational publishing, assessment and testing for the school and higher education market 
outside of North America; 

Professional Business and technology publishing, training, testing and certification for professional bodies; 

FT Group Publisher of the Financial Times, business magazines and specialist information; 

Penguin Publisher with brand imprints such as Penguin, Putnam, Berkley, Viking and Dorling Kindersley. 

For more detail on the services and products included in each business segment refer to the business review. 

The results of the Interactive Data segment are shown as discontinued for the period until its disposal on 29 July 2010.  

All figures in £ millions 

Notes

North 
American 
Education

International 
Education

Professional

FT 
Group

Penguin Corporate 

Discontinued  
operations 

Group 

2011 

Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Amortisation of  
acquired intangibles 
Acquisition costs 
Other net gains and losses 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Total assets 

6

6

7

12

12

Other segment items 
Share of results of joint 
ventures and associates 
Capital expenditure  
Pre-publication investment 
Depreciation  
Amortisation  

12

10, 11

20

10

11, 20

2,584
3
493

1,424
–
196

(57)
(2)
29
463

(60)
(9)
(6)
121

5,198
–
1
5,199

2,388
16
8
2,412

–
75
237
36
309

(2)
33
60
14
128

382
9
66

(11)
–
–
55

626
–
–
626

1
17
2
8
16

427
–
76

(8)
(1)
412
479

1,045
2
111

(3)
–
–
108

– 
– 
– 

– 
– 
– 
– 

424
1
4
429

1,021
1
1
1,023

1,555 
– 
– 
1,555 

34
19
–
4
20

–
12
32
8
45

– 
– 
– 
– 
– 

–  5,862 
14 
– 
942 
– 

(139) 
– 
(12) 
– 
– 
435 
–  1,226 
(97) 
26 
  1,155 
(199) 

956 

–  11,212 
18 
– 
– 
14 
–  11,244 

– 
– 
– 
– 
– 

33 
156 
331 
70 
518 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

107

 2. Segment information continued 

All figures in £ millions 

Notes

North 
American 
Education

International 
Education

Professional

FT 
Group

Penguin

Corporate 

Discontinued  
operations 

Group 

2010 

Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Amortisation of  
acquired intangibles 
Acquisition costs 
Other net gains and losses 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Total assets 

6

6

7

12

12

Other segment items 
Share of results of joint 
ventures and associates 
Capital expenditure  
Pre-publication investment 
Depreciation  
Amortisation  

12

10, 11

20

10

11, 20

2,640
–
469

1,234
–
171

(53)
(1)
–
415

(35)
(7)
(10)
119

4,401
15
24
4,440

2,122
–
6
2,128

(3)
45
215
23
307

1
27
61
19
111

333
5
51

(7)
(2)
–
42

601
1
–
602

1
16
7
9
18

403
–
60

(9)
(1)
12
62

1,053
3
106

(1)
–
–
105

– 
– 
– 

– 
– 
– 
– 

–  5,663 
8 
– 
857 
– 

– 
– 
– 
– 

(105) 
(11) 
2 
743 
(109) 
36 
670 
(146) 

524 

447
1
23
471

1,138
1
–
1,139

1,888 
– 
– 
1,888 

–  10,597 
– 
18 
53 
– 
–  10,668 

42
17
–
5
23

–
18
36
13
43

– 
– 
– 
– 
– 

– 
21 
– 
13 
12 

41 
144 
319 
82 
514 

In 2011, sales from the provision of goods were £4,054m (2010: £4,200m) and sales from the provision of services 
were £1,808m (2010: £1,463m). Sales from the Group’s educational publishing, consumer publishing and 
newspaper business are classified as being from the provision of goods and sales from its assessment and testing 
and other service businesses are classified as being from the provision of services. 

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A
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S
O
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I

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G
O
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N
A
N
C
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F
I

N
A
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I

A
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S
T
A
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108  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

2. Segment information continued 

Corporate costs are allocated to business segments on an appropriate basis depending on the nature of the cost 
and therefore the segment result is equal to the Group operating profit. Inter-segment pricing is determined on 
an arm’s-length basis. Segment assets consist of property, plant and equipment, intangible assets, inventories, 
receivables, deferred taxation and other financial assets and exclude cash and cash equivalents and derivative 
assets. Corporate assets comprise cash and cash equivalents, marketable securities and derivative financial 
instruments. Capital expenditure comprises additions to property, plant and equipment and software (see notes 
10 and 11).  

Property, plant and equipment and intangible assets acquired through business combination were £404m 
(2010: £311m) (see note 30). Capital expenditure, depreciation and amortisation include amounts relating 
to discontinued operations.  

The Group operates in the following main geographic areas: 

All figures in £ millions 

Continuing operations 
UK 
Other European countries 
USA 
Canada 
Asia Pacific 
Other countries 
Total continuing 
Discontinued operations  
UK 
Other European countries 
USA 
Canada 
Asia Pacific 
Other countries 
Total discontinued 
Total 

2011

865
471
3,313
209
646
358
5,862

–
–
–
–
–
–
–
5,862

Sales

2010

790
415
3,361
228
577
292
5,663

31
48
196
2
18
1
296
5,959

Non-current assets 

2011 

2010 

1,237 
225 
4,325 
226 
570 
325 
6,908 

– 
– 
– 
– 
– 
– 
– 
6,908 

1,031 
237 
3,790 
235 
364 
376 
6,033 

– 
– 
– 
– 
– 
– 
– 
6,033 

Sales are allocated based on the country in which the customer is located. This does not differ materially from 
the location where the order is received. The geographical split of non-current assets is based on the subsidiary’s 
country of domicile. This is not materially different to the location of the assets. Non-current assets comprise 
property, plant and equipment, intangible assets, investments in joint ventures and associates and trade and 
other receivables. 

 
 
 
 
 
 
Section 5 Financial statements

109

3. Discontinued operations 

Discontinued operations in 2010 relate to the Group’s interest in Interactive Data (sold on 29 July 2010). 

There were no discontinued operations in 2011. 

An analysis of the results and cash flows of discontinued operations is as follows: 

All figures in £ millions 

Sales 

Operating profit 
Finance income 
Profit before tax 
Attributable tax expense 
Profit after tax 
Profit on disposal of discontinued operations before tax 
Attributable tax expense 
Profit for the year from discontinued operations 
Operating cash flows 
Investing cash flows 
Financing cash flows 
Total cash flows 

4. Operating expenses 

All figures in £ millions 

By function: 
Cost of goods sold 
Operating expenses 
Distribution costs 
Administrative and other expenses 
Other income 
Total net operating expenses 
Total 

2011   

2010 

Interactive  
Data   

Interactive  
Data 

–  

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

296 

73 
– 
73 
(28) 
45 
1,037 
(306) 
776 
85 
(35) 
49 
99 

2011 

2010 

2,624 

2,588 

273 
2,342 
(158) 
2,457 
5,081 

298 
2,190 
(115) 
2,373 
4,961 

Included in other income in 2011 is a profit of £29m on the sale of an investment and a gain of £8m on a stepped 
acquisition. Both these items are excluded from adjusted earnings. 

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I

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N
A
N
C
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F
I

N
A
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I

A
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S
T
A
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110

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

4. Operating expenses continued 

All figures in £ millions 

By nature: 
Utilisation of inventory  
Depreciation of property, plant and equipment  
Amortisation of intangible assets – Pre-publication  
Amortisation of intangible assets – Other  
Employee benefit expense  
Operating lease rentals 
Other property costs 
Royalties expensed 
Advertising, promotion and marketing 
Information technology costs 
Other costs 
Other income 
Total 

Notes

2011 

2010 

21

10

20

11

5

829 
70 
331 
187 
1,983 
185 
50 
500 
280 
77 
747 
(158) 
5,081 

836 
69 
350 
152 
1,849 
166 
50 
524 
250 
78 
752 
(115) 
4,961 

During the year the Group obtained the following services from the Group’s auditors: 

All figures in £ millions 

2011 

2010 

Fees payable to the company’s auditors for the audit of parent company and 
consolidated financial statements 
The audit of the company’s subsidiaries pursuant to legislation 
Tax services 
Other services 
Total 

Reconciliation between audit and non-audit service fees is shown below: 

All figures in £ millions 

Group audit fees including fees for attestation under section 404 of the Sarbanes-Oxley Act
Non-audit fees 
Total  

4 
2 
2 
1 
9 

4 
2 
2 
2 
10 

2011 

2010 

6 
3 
9 

6 
4 
10 

Fees for attestation under section 404 of the Sarbanes-Oxley Act are allocated between fees payable for the audits 
of consolidated and subsidiary accounts. 

Tax services include services related to tax planning and various other tax advisory matters. Other services mainly 
relate to due diligence on acquisitions. 

 
 
 
Section 5 Financial statements

111

5. Employee information 

All figures in £ millions 

Employee benefit expense 
Wages and salaries (including termination benefits and restructuring costs) 
Social security costs 
Share-based payment costs  
Retirement benefits – defined contribution plans  
Retirement benefits – defined benefit plans  
Other post-retirement benefits  
Total 

Notes

2011 

2010 

1,711 
136 
40 
69 
24 
3 
1,983 

1,603 
121 
35 
66 
22 
2 
1,849 

26

25

25

25

The details of the emoluments of the directors of Pearson plc are shown in the report on directors’ remuneration. 

Average number employed 

Employee numbers 
North American Education 
International Education 
Professional 
FT Group 
Penguin 
Other 
Continuing operations 

2011 

2010 

16,133 
13,646 
4,561 
2,765 
3,557 
859 
41,521 

14,828 
10,713 
3,721 
2,557 
3,470 
1,028 
36,317 

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G
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A
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F
I

N
A
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A
L

S
T
A
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112

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

6. Net finance costs 

All figures in £ millions 

Interest payable 
Net finance costs in respect of retirement benefits 
Finance cost of put options and deferred consideration associated with 
acquisitions 
Net foreign exchange losses 
Other losses on financial instruments in a hedging relationship: 
– fair value hedges 
Other losses on financial instruments not in a hedging relationship:
– derivatives 
Finance costs 
Interest receivable 
Net finance income in respect of retirement benefits 
Net foreign exchange gains 
Other gains on financial instruments in a hedging relationship:
– fair value hedges 
Other gains on financial instruments not in a hedging relationship: 
– amortisation of transitional adjustment on bonds 
– derivatives 
Finance income 
Net finance costs 
Analysed as: 
Net interest payable 
Net finance income/(costs) in respect of retirement benefits 
Net finance costs reflected in adjusted earnings – continuing operations 
Other net finance (costs)/income 
Total net finance costs 

Notes

25

25

25

2011 

(66) 
– 

(4) 
(22) 

– 

(5) 
(97) 
11 
3 
11 

2010 

(82) 
(12) 

– 
(9) 

– 

(6) 
(109) 
9 
– 
18 

– 

– 

1 
– 
26 
(71) 

(55) 
3 
(52) 
(19) 
(71) 

2 
7 
36 
(73) 

(73) 
(12) 
(85) 
12 
(73) 

The net movement on fair value hedges of nil in both 2011 and 2010 comprises a £39m loss (2010: £40m loss) on 
the underlying bonds offset by a £39m gain (2010: £40m gain) on the related derivative financial instruments. 

 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

113

7. Income tax 

All figures in £ millions 

Current tax 
Charge in respect of current year 
Adjustments in respect of prior years 
Total current tax charge 
Deferred tax 
In respect of temporary differences 
Other adjustments in respect of prior years 
Total deferred tax charge 
Total tax charge 

Notes

2011 

2010 

(205) 
43 
(162) 

(35) 
(2) 
(37) 
(199) 

(82) 
13 
(69) 

(77) 
– 
(77) 
(146) 

13

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the UK tax rate 
as follows: 

All figures in £ millions 

2011 

2010 

Profit before tax 
Tax calculated at UK rate (2011: 26.5%, 2010: 28%) 
Effect of overseas tax rates 
Joint venture and associate income reported net of tax 
Net income not subject to tax 
Gain on sale of businesses not subject to tax 
Utilisation of previously unrecognised tax losses and credits 
Unutilised tax losses 
Adjustments in respect of prior years  
Total tax charge 
UK 
Overseas 
Total tax charge 
Tax rate reflected in earnings 

1,155 
(306) 
(35) 
9 
6 
88 
1 
(3) 
41 
(199) 
(15) 
(184) 
(199) 
17.2% 

670 
(188) 
(40) 
11 
8 
– 
56 
(6) 
13 
(146) 
(28) 
(118) 
(146) 
21.8% 

A number of changes to the UK corporation tax system were announced in the June 2010 Budget Statement. 
The Finance (No.2) Act 2010 was enacted in July 2010 and reduced the main rate of corporation tax from 28% to 
27% from 1 April 2011. The March 2011 Budget further reduced the rate of corporation tax from 1 April 2011 
to 26% and this was substantially enacted at the end of March 2011. The Finance (No. 3) Act 2011 was enacted in 
July 2011 and reduces the main rate of corporation tax to 25% from 1 April 2012. The reduction in the rate of 
corporation tax to 25% did not result in a significant movement in the net deferred tax asset owing to the size of 
the net deferred tax asset in the UK.  

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G
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A
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114

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

7. Income tax continued 

The tax rate reflected in adjusted earnings is calculated as follows: 

All figures in £ millions 

Profit before tax 
Adjustments: 
Other net gains 
Acquisition costs 
Amortisation of acquired intangibles 
Other net finance costs/(income) 
Adjusted profit before tax – continuing operations 
Adjusted profit before tax – discontinued operations 
Total adjusted profit before tax 

Total tax charge 
Adjustments:
Tax charge/(benefit) on other net gains 
Tax benefit on acquisition costs 
Tax benefit on amortisation of acquired intangibles 
Tax (benefit)/charge on other net finance income 
Tax amortisation benefit on goodwill and intangibles 
Recognition of pre-acquisition tax losses and capital losses 
Adjusted income tax charge – continuing operations 
Adjusted income tax charge – discontinued operations 
Total adjusted income tax charge 
Tax rate reflected in adjusted earnings 

The tax benefit/(charge) recognised in other comprehensive income is as follows: 

All figures in £ millions 

Pension contributions and actuarial gains and losses 
Net investment hedges and other foreign exchange gains and losses 

2011 

1,155 

(435) 
12 
139 
19 
890 
– 
890 

2010 

670 

(2) 
11 
105 
(12) 
772 
81 
853 

(199) 

(146) 

19 
(4) 
(44) 
(5) 
34 
– 
(199) 
– 
(199) 
22.4% 

2011 

7 
(4) 
3 

(1) 
(4) 
(35) 
3 
36 
(37) 
(184) 
(31) 
(215) 
25.2% 

2010 

(42) 
1 
(41) 

A tax benefit of £3m (2010: tax benefit £4m) relating to share-based payments has been recognised directly 
in equity. 

 
 
 
 
 
 
 
 
 
Section 5 Financial statements

115

8. Earnings per share 

Basic 
Basic earnings per share is calculated by dividing the profit attributable to equity shareholders of the company by 
the weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased by 
the company and held as treasury shares. 

Diluted 
Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares to take 
account of all dilutive potential ordinary shares and adjusting the profit attributable, if applicable, to account for 
any tax consequences that might arise from conversion of those shares. 

All figures in £ millions 

Profit for the year from continuing operations 
Non-controlling interest 
Earnings from continuing operations 
Profit for the year from discontinued operations 
Non-controlling interest 
Earnings 

Weighted average number of shares (millions) 
Effect of dilutive share options (millions) 
Weighted average number of shares (millions) for diluted earnings 

Earnings per share from continuing and discontinued operations 
Basic 
Diluted 
Earnings per share from continuing operations 
Basic 
Diluted 
Earnings per share from discontinued operations 
Basic 

Notes

3

2011 

956 
1 
957 
– 
– 
957 

800.2 
1.7 
801.9 

2010 

524 
5 
529 
776 
(8) 
1,297 

801.2 
1.8 
803.0 

119.6p 
119.3p 

161.9p 
161.5p 

119.6p 
119.3p 

66.0p 
65.9p 

– 

95.9p 

Adjusted 
In order to show results from operating activities on a consistent basis, an adjusted earnings per share is presented. 
The company’s definition of adjusted earnings per share may not be comparable to other similarly titled measures 
reported by other companies. 

The following items are excluded from adjusted earnings: 

Other net gains and losses represent profits and losses on the acquisition and disposal of subsidiaries, joint ventures, 
associates and other financial assets that are included within continuing or discontinued operations but which 
distort the performance of the Group. 

Amortisation of acquired intangibles, acquisition costs and movements in contingent acquisition consideration are also 
excluded from adjusted earnings as these items are not considered to be fully reflective of the underlying 
performance of the Group. 

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G
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116

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

8. Earnings per share continued 

Other net finance income/costs include the finance costs of put options and deferred consideration that relate to 
future earn outs and similar payments on acquisition, foreign exchange and other gains and losses that represent 
short-term fluctuations in market value and foreign exchange movements on transactions and balances that are 
no longer in a hedge relationship. In the case of acquisition related items these are excluded as they do not reflect 
cash expended and foreign exchange and other gains and losses are subject to significant volatility and may not be 
realised in due course as it is normally the intention to hold these instruments to maturity. Other net finance costs 
of Group companies are included in finance costs or finance income as appropriate. Other net finance costs of 
joint ventures and associates are included within the share of results of joint ventures and associates within 
operating profit. 

Tax on the above items is excluded from adjusted earnings. Where relevant the Group also excludes the benefit 
from recognising previously unrecognised pre-acquisition and capital losses. The Group adds the benefit of tax 
amortisation of goodwill and intangibles as this benefit more accurately aligns the adjusted tax charge with the 
expected medium-term rate of cash tax payments.  

Non-controlling interest for the above items is excluded from adjusted earnings.  

The following tables reconcile statutory earnings to adjusted earnings. 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year 
Non-controlling interest 
Earnings 
Weighted average 
number of shares 
(millions) 
Adjusted earnings per 
share 

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Amortisation 
of acquired 
intangibles

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Tax loss 
recognition 

Adjusted 
income 
statement 

2011 

1,226
(71)
1,155
(199)
956
1
957

800.2

119.6p

–
–
–
–
–
–
–

(435)
–
(435)
19
(416)
–
(416)

12
–
12
(4)
8
–
8

139
–
139
(44)
95
–
95

–
19
19
(5)
14
–
14

– 
– 
– 
34 
34 
– 
34 

– 
– 
– 
– 
– 
– 
– 

942 
(52) 
890 
(199) 
691 
1 
692 

800.2 

86.5p 

 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

117

8. Earnings per share continued 

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Amortisation 
of acquired 
intangibles

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Tax loss 
recognition 

Adjusted 
income 
statement 

2010 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from 
continuing operations 
Profit for the year from 
discontinued operations 
Profit for the year 
Non-controlling interest 
Earnings 
Weighted average number 
of shares (millions) 
Adjusted earnings per share

9. Dividends 

All figures in £ millions 

743
(73)
670
(146)

81
–
81
(31)

524

50

(2)
–
(2)
(1)

(3)

(50)
–
–
–

(731)
(734)
(12)
(746)

776
1,300
(3)
1,297

801.2
161.9p

11
–
11
(4)

7

–
7
–
7

105
–
105
(35)

70

5
75
(2)
73

–
(12)
(12)
3

(9)

–
(9)
–
(9)

– 
– 
– 
36 

36 

– 
36 
– 
36 

Final paid in respect of prior year 25.7p (2010: 23.3p) 
Interim paid in respect of current year 14.0p (2010: 13.0p) 

– 
– 
– 
(37) 

938 
(85) 
853 
(215) 

(37) 

638 

– 
(37) 
– 
(37) 

– 
638 
(17) 
621 

  801.2 
  77.5p 

2011 

206 
112 
318 

2010 

187 
105 
292 

The directors are proposing a final dividend in respect of the financial year ended 31 December 2011 of 28.0p per 
share which will absorb an estimated £225m of shareholders’ funds. It will be paid on 4 May 2012 to shareholders 
who are on the register of members on 10 April 2012. These financial statements do not reflect this dividend. 

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118

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

10. Property, plant and equipment 

All figures in £ millions 

Cost 
At 1 January 2010 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
At 31 December 2010 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
At 31 December 2011 

All figures in £ millions 

Depreciation 
At 1 January 2010 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2010 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
At 31 December 2011 
Carrying amounts 
At 1 January 2010 
At 31 December 2010 
At 31 December 2011 

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction 

348
8
21
(4)
8
(48)
3
336
2
15
(13)
11
–
12
363

815
28
55
(58)
25
(201)
5
669
(2)
51
(31)
21
(2)
–
706

7 
– 
12 
– 
– 
– 
(8) 
11 
– 
13 
– 
– 
– 
(12) 
12 

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction 

(174)
(4)
(16)
3
(3)
28
(166)
(1)
(16)
2
(1)
–
(5)
(187)

174
170
176

(608)
(19)
(66)
58
(13)
164
(484)
1
(54)
29
(10)
2
5
(511)

207
185
195

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

7 
11 
12 

Total 

1,170 
36 
88 
(62) 
33 
(249) 
– 
1,016 
– 
79 
(44) 
32 
(2) 
– 
1,081 

Total 

(782) 
(23) 
(82) 
61 
(16) 
192 
(650) 
– 
(70) 
31 
(11) 
2 
– 
(698) 

388 
366 
383 

 
 
 
 
 
 
 
Section 5 Financial statements

119

10. Property, plant and equipment continued 

Depreciation expense of £15m (2010: £10m) has been included in the income statement in cost of goods sold, 
£10m (2010: £7m) in distribution expenses and £45m (2010: £52m) in administrative and other expenses. 
In 2011 £nil (2010: £13m) relates to discontinued operations. 

The Group leases certain equipment under a number of finance lease agreements. The net carrying amount of 
leased plant and equipment included within property, plant and equipment was £18m (2010: £12m). 

11. Intangible assets 

All figures in £ millions 

Goodwill

Software

Acquired 
customer lists 
and 
relationships

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights 

Other 
intangibles 
acquired 

Cost 
At 1 January 2010 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2010 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2011 

4,346
140
–
–
(11)
288
(195)
4,568
15
–
–
–
620
(4)
5,199

339
9
41
15
(18)
9
(43)
352
(1)
49
28
(9)
9
–
428

347
10
–
–
–
159
(85)
431
1
–
–
–
200
–
632

143
4
–
–
–
40
(1)
186
(1)
–
–
–
68
–
253

215 
9 
– 
– 
– 
6 
– 
230 
(12) 
– 
– 
– 
– 
(5) 
213 

261 
10 
– 
– 
– 
76 
(41) 
306 
(1) 
– 
– 
– 
100 
– 
405 

Total 

5,651 
182 
41 
15 
(29) 
578 
(365) 
6,073 
1 
49 
28 
(9) 
997 
(9) 
7,130 

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120

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

11. Intangible assets continued 

All figures in £ millions 

Goodwill

Software

Acquired 
customer lists 
and 
relationships

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights

Other 
intangibles 
acquired 

Amortisation 
At 1 January 2010 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2010 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2011 
Carrying amounts 
At 1 January 2010 
At 31 December 2010 
At 31 December 2011 

–
–
–
–
–
–
–
–
–
–
–
–

4,346
4,568
5,199

(224)
(5)
(51)
16
(5)
19
(250)
(2)
(48)
6
(2)
–
(296)

115
102
132

(96)
(3)
(39)
–
–
35
(103)
1
(55)
–
–
–
(157)

251
328
475

(27)
(2)
(12)
–
–
–
(41)
–
(22)
–
–
–
(63)

116
145
190

(85) 
(2) 
(24) 
–
–
–
(111) 
4
(22) 
–
–
1
(128) 

130
119
85

Total 

(522) 
(13) 
(164) 
16 
(5) 
82 
(606) 
– 
(187) 
6 
(2) 
1 
(788) 

(90) 
(1) 
(38) 
– 
– 
28 
(101) 
(3) 
(40) 
– 
– 
– 
(144) 

171 
205 
261 

5,129 
5,467 
6,342 

Goodwill 
The goodwill carrying value of £5,199m relates to acquisitions completed after 1 January 1998. Prior to 1 January 
1998 all goodwill was written off to reserves on the date of acquisition. £3,138m of the carrying value relates to 
acquisitions completed between 1 January 1998 and 31 December 2002 and £2,061m relates to acquisitions 
completed after 1 January 2003 (the date of transition to IFRS). 

For acquisitions completed between 1 January 1998 and 31 December 2002 no value was ascribed to intangibles 
other than goodwill and the goodwill on each acquisition was amortised over a period of up to 20 years. 
On adoption of IFRS on 1 January 2003, the Group chose not to restate the goodwill balance and at that date 
the balance was frozen (i.e. amortisation ceased). If goodwill had been restated then a significant value would 
have been ascribed to other intangible assets, which would be subject to amortisation, and the carrying value of 
goodwill would be significantly lower. For acquisitions completed after 1 January 2003 value has been ascribed 
to other intangible assets which are amortised.  

Other intangible assets 
Other intangibles acquired include content, technology, contracts and software rights.  

Amortisation of £10m (2010: £3m) is included in the income statement in cost of goods sold and £177m 
(2010: £149m) in administrative and other expenses. In 2011 £nil (2010: £12m) of amortisation relates to 
discontinued operations. 

 
 
 
 
 
Section 5 Financial statements

121

11. Intangible assets continued 

Impairment tests for cash-generating units containing goodwill 
Impairment tests have been carried out where appropriate as described below. The recoverable amount for each 
unit tested exceeds its carrying value. 

Goodwill in respect of continuing operations is allocated to 13 cash-generating units (CGUs) within the business 
segments as follows: 

All figures in £ millions 

US Education Publishing 
US School Assessment and Information 
Canada 
International – Emerging Markets 
International – UK 
International – Rest Of World 
Professional Publishing 
Professional Assessment and Training 
Pearson Education total 
Financial Times 
Mergermarket 
FT Group total 
Penguin US 
Penguin UK 
Penguin Asia Pacific & International 
Penguin total 
Total goodwill 

2011 

2,127 
792 
192 
508 
460 
228 
13 
377 
4,697 
49 
138 
187 
198 
102 
15 
315 
5,199 

2010 

1,976 
683 
197 
310 
398 
205 
13 
287 
4,069 
48 
136 
184 
196 
103 
16 
315 
4,568 

Following a reorganisation within the International Education business the CGUs have been re-analysed into 
Emerging Markets, UK and Rest Of World to align with the management and reporting structure. The goodwill has 
been reallocated accordingly.  

The recoverable amount of each CGU is based on value in use calculations. Goodwill is tested for impairment 
annually. Other than goodwill there are no intangible assets with indefinite lives. The goodwill is generally 
denominated in the currency of the relevant cash flows and therefore the impairment review is not materially 
sensitive to exchange rate fluctuations.  

Key assumptions 
The value in use calculations use cash flow projections based on financial budgets approved by management 
covering a five-year period. The key assumptions used by management in the value in use calculations were: 

Discount rate The discount rate is based on the risk-free rate for government bonds, adjusted for a risk premium to 
reflect the increased risk in investing in equities. The risk premium adjustment is assessed for each specific CGU. 
The average pre-tax discount rates used are in the range of 10.7% to 13.3% for the Pearson Education businesses 
(2010: 11.2% to 12.1%), 11.6% to 17.9% for the FT Group businesses (2010: 12.9% to 20.0%) and 10.7% to 12.5% 
for the Penguin businesses (2010: 10.5% to 13.0%). 

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122

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

11. Intangible assets continued 

Impairment tests for cash-generating units containing goodwill continued 
Perpetuity growth rates A perpetuity growth rate of 2.0% was used for cash flows subsequent to the approved 
budget period for all CGUs in 2011 (2010: 2.0%). This perpetuity growth rate is a conservative rate and is 
considered to be lower than the long-term historic growth rates of the underlying territories in which the CGU 
operates and the long-term growth rate prospects of the sectors in which the CGU operates.  

Cash flow growth rates The cash flow growth rates are derived from management’s latest forecast of sales taking 
into consideration experience of operating margins achieved in the CGU. Historically, such forecasts have been 
reasonably accurate. 

Sensitivities 
The Group’s impairment review is sensitive to a change in assumptions used, most notably the discount rates, the 
perpetuity growth rates and expected future cash flows. Based on the Group’s sensitivity analysis, a reasonably 
possible change in any of these assumptions is unlikely to cause an impairment in any of the CGUs. 

12. Investments in joint ventures and associates 

Joint ventures 

All figures in £ millions 

At beginning of year 
Exchange differences 
Share of loss after tax 
Dividends 
Additions and further investment 
At end of year 

2011 

2010 

18 
(3) 
(2) 
(2) 
7 
18 

18 
– 
(1) 
(3) 
4 
18 

Investments in joint ventures are accounted for using the equity method of accounting and are initially recognised at 
cost. The total goodwill recorded on acquisition of joint ventures at 31 December 2011 was £11m (2010: £12m). 

 
Section 5 Financial statements

123

12. Investments in joint ventures and associates continued 

The aggregate of the Group’s share of its joint ventures’ assets (including goodwill) and liabilities, none of which are 
individually significant, are as follows: 

All figures in £ millions 

Assets 
Non-current assets 
Current assets 
Liabilities 
Non-current liabilities 
Current liabilities 
Net assets 

Income 
Expenses 
Loss after tax 

Associates 

All figures in £ millions 

At beginning of year 
Exchange differences 
Share of profit after tax 
Dividends 
Additions 
Disposals 
Reversal of distribution from associate in excess of carrying value 
Actuarial (losses)/gains on retirement benefit obligations 
Transfer from other financial assets 
Transfer to subsidiary 
At end of year 

2011 

2010 

15 
17 

(1) 
(13) 
18 

22 
(24) 
(2) 

2011 

53 
(3) 
35 
(30) 
2 
(15) 
– 
(8) 
– 
(20) 
14 

15 
14 

– 
(11) 
18 

17 
(18) 
(1) 

2010 

12 
(1) 
42 
(20) 
17 
– 
(7) 
1 
9 
– 
53 

In addition to the amounts disclosed above, FTSE International Ltd paid royalties of £13m (2010: £11m) to the 
FT Group during the year. This royalty payment ceased upon the disposal of FTSE International Ltd. 

Included in the share of profit after tax in 2010 is a gain in fair value of £12m arising on a stepped acquisition by 
FTSE International Ltd.  

Investments in associates are accounted for using the equity method of accounting and are initially recognised at 
cost. The total goodwill recorded on acquisition of associates at 31 December 2011 was £nil (2010: £21m). 

The Group’s interests in its principal associates, all of which are unlisted, are as follows: 

All figures in £ millions 

The Economist Newspaper Ltd 
FTSE International Ltd * 
Other 
Total 

Country of 
incorporation

% 
interest held

England
England

50
50

2011 

Assets

Liabilities

Revenues 

Profit 

140
–
16
156

(140)
–
(2)
(142)

179 
31 
15 
225 

27 
7 
1 
35 

* FTSE International Ltd included to date of disposal 

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124

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

12. Investments in joint ventures and associates continued 

All figures in £ millions 

The Economist Newspaper Ltd 
FTSE International Ltd 
Other 
Total 

Country of 
incorporation

% 
interest held

England
England

50
50

2010 

Assets

Liabilities

Revenues 

Profit 

129
62
41
232

(129)
(44)
(6)
(179)

169 
45 
9 
223 

25 
17 
– 
42 

The interests held in associates are equivalent to voting rights. 

On 16 December 2011 the Group sold its 50% interest in FTSE International Ltd. 

Gain on sale of FTSE International Ltd 

All figures in £ millions 

Proceeds 
Disposal costs 
Net assets disposed 
Gain on sale 

13. Deferred income tax 

All figures in £ millions 

Deferred income tax assets 
Deferred income tax liabilities 
Net deferred income tax 

2011 

428 
(1) 
(15) 
412 

2010 

276 
(471) 
(195) 

2011 

287 
(620) 
(333) 

Substantially all of the deferred tax assets are expected to be recovered after more than one year.  

Deferred income tax assets and liabilities may be offset when there is a legally enforceable right to offset current 
income tax assets against current income tax liabilities and when the deferred income taxes relate to the same fiscal 
authority. The Group has unrecognised deferred income tax assets of £13m at 31 December 2011(2010: £14m) in 
respect of UK losses, and approximately £15m (2010: £16m) in respect of losses in other territories. None of the 
unrecognised UK losses have expiry dates associated with them. 

The recognition of the deferred income tax assets is supported by management’s forecasts of the future 
profitability of the relevant business units.  

The movement on the net deferred income tax account is as follows: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Income statement charge 
Acquisition through business combination 
Disposal through business disposal 
Tax charge to other comprehensive income or equity 
At end of year 

Notes

7

30

31

2011 

(195) 
(5) 
(37) 
(96) 
1 
(1) 
(333) 

2010 

(86) 
(4) 
(72) 
(37) 
47 
(43) 
(195) 

Included in the income statement charge above for 2010 is a £5m credit relating to discontinued operations.  

 
 
Section 5 Financial statements

125

13. Deferred income tax continued 

The movement in deferred income tax assets and liabilities during the year is as follows: 

All figures in £ millions 

Deferred income tax assets 
At 1 January 2010 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement (charge)/benefit 
Tax (charge)/benefit to other 
comprehensive income or equity 
At 31 December 2010 
Exchange differences 
Acquisition through business combination 
Income statement benefit/ (charge)  
Tax (charge)/benefit to other 
comprehensive income or equity 
At 31 December 2011 

Trading 
losses

Goodwill and 
intangibles

Returns 
provisions

Retirement 
benefit 
obligations

Other 

Total 

22
1
–
–
(18)

–
5
–
8
1

–
14

11
–
–
–
(7)

–
4
–
–
(4)

–
–

92
3
–
–
1

–
96
1
–
(8)

–
89

68
–
–
–
(9)

(53)
6
–
–
19

(6)
19

194 
5 
4 
(7) 
(35) 

4 
165 
2 
1 
(6) 

3 
165 

387 
9 
4 
(7) 
(68) 

(49) 
276 
3 
9 
2 

(3) 
287 

Other deferred income tax assets include temporary differences on share-based payments, inventory and 
other provisions. 

All figures in £ millions 

Deferred income tax liabilities 
At 1 January 2010 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement benefit/(charge) 
Tax benefit to other comprehensive income or equity 
At 31 December 2010 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement charge 
Tax benefit to other comprehensive income or equity 
At 31 December 2011 

Goodwill and 
intangibles

Other  

Total 

(319)
(9)
(41)
25
10
–
(334)
(6)
(102)
–
(22)
–
(464)

(154) 
(4) 
– 
29 
(14) 
6 
(137) 
(2) 
(3) 
1 
(17) 
2 
(156) 

(473) 
(13) 
(41) 
54 
(4) 
6 
(471) 
(8) 
(105) 
1 
(39) 
2 
(620) 

Other deferred income tax liabilities include temporary differences in respect of depreciation and royalty advances. 

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126

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

14. Classification of financial instruments 

The accounting classification of each class of the Group’s financial assets and financial liabilities, together with their 
fair values, is as follows: 

All figures in £ millions 

Investments in unlisted securities 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Trade receivables 
Total financial assets 
Derivative financial instruments 
Trade payables 
Other financial liabilities – put 
options over non-controlling 
interest 
Bank loans and overdrafts 
Borrowings due within one year 
Borrowings due after more than 
one year 
Total financial liabilities 

Fair value

Amortised cost 

2011 

Notes

Available 
for sale

Derivatives 
deemed held 
for trading

Derivatives 
in hedging 
relationships

Other 
liabilities

Loans and 
receivables

Other 
liabilities 

Total  
carrying  
value 

Total  
market  
value 

15

17

16

22

16

24

24

18

18

18

26
–
9
–
–
35
–
–

–
–
–

–
–

–
–
–
3
–
3
(1)
–

–
–
–

–
(1)

–
–
–
174
–
174
(2)
–

–
–
–

–
(2)

–
–
–
–
–
–
–
–

–
1,369
–
–
1,061
2,430
–
–

– 
26 
26 
–  1,369  1,369 
9 
9 
– 
– 
177 
177 
–  1,061  1,061 
–  2,642  2,642 
(3) 
(3) 
– 
(483) 
(483) 
(483) 

(86)
–
–

–
(86)

–
–
–

– 
(78) 
(9) 

(86) 
(78) 
(9) 

(86) 
(78) 
(9) 

– (1,964)  (1,964)  (2,000) 
– (2,534)  (2,623)  (2,659) 

 
 
 
 
 
 
 
 
Section 5 Financial statements

127

14. Classification of financial instruments continued  

All figures in £ millions 

Investments in unlisted securities 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Trade receivables 
Total financial assets 
Derivative financial instruments 
Trade payables 
Other financial liabilities – put 
option over non-controlling 
interest 
Bank loans and overdrafts 
Borrowings due within one year 
Borrowings due after more than 
one year 
Total financial liabilities 

Fair value

Amortised cost 

2010 

Notes

Available 
for sale

Derivatives 
deemed held 
for trading

Derivatives 
in hedging 
relationships

Other 
liabilities

Loans and 
receivables

Other 
liabilities 

Total  
carrying  
value 

Total  
market  
value 

15

17

16

22

16

24

24

18

18

18

58
–
12
–
–
70
–
–

–
–
–

–
–

–
–
–
8
–
8
– 
–

–
–
–

–
– 

–
–
–
132
–
132
(6)
–

–
–
–

–
(6)

–
–
–
–
–
–
–
–

–
1,736
–
–
1,031
2,767
–
–

– 
58 
58 
–  1,736  1,736 
12 
12 
– 
– 
140 
140 
–  1,031  1,031 
–  2,977  2,977 
(6) 
– 
(6) 
(470) 
(470) 
(470) 

(25)
–
–

–
(25)

–
–
–

– 
(73) 
(331) 

(25) 
(73) 
(331) 

(25) 
(73) 
(333) 

– (1,908)  (1,908)  (1,939) 
– (2,782)  (2,813)  (2,846) 

Certain of the Group’s derivative financial instruments are classified as held for trading either as they do not meet 
the hedge accounting criteria specified in IAS 39 ‘Financial Instruments: Recognition and Measurement’ or the 
Group has chosen not to seek hedge accounting for these instruments. None of these derivatives are held for 
speculative trading purposes. Transactions in derivative financial instruments are only undertaken to manage risks 
arising from underlying business activity, in accordance with the Group’s treasury policy as described in note 19. 

The Group designates certain qualifying derivative financial instruments as hedges of the fair value of its bonds 
(fair value hedges). Changes in the fair value of these derivative financial instruments are recorded in the income 
statement, together with any change in the fair value of the hedged liability attributable to the hedged risk. 

The Group also designates certain of its borrowings and derivative financial instruments as hedges of its 
investments in foreign operations (net investment hedges). Movements in the fair value of these financial 
instruments (to the extent they are effective) are recognised in other comprehensive income. 

None of the Group’s financial assets or liabilities are designated at fair value through the income statement upon 
initial recognition. 

More detail on the Group’s accounting for financial instruments is included in the Group’s accounting policies. 
The Group’s approach to managing risks in relation to financial instruments is described in note 19. 

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Y

G
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A
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I

A
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128

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

15. Other financial assets 

All figures in £ millions 

At beginning of year 
Exchange differences 
Acquisition of investments 
Transfers to associates 
Disposal of investments 
At end of year 

2011 

58 
– 
12 
– 
(44) 
26 

2010 

62 
1 
7 
(9) 
(3) 
58 

Other financial assets comprise non-current unlisted securities. 

16. Derivative financial instruments 

The Group’s approach to the management of financial risks is set out in note 19. The Group’s outstanding 
derivative financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives – 
in a fair value hedge relationship 
Interest rate derivatives – 
not in a hedge relationship 
Cross currency rate derivatives – 
in a net investment hedge relationship 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later 
than five years 
Later than five years 
Total 

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets 

Liabilities 

2011

2010 

1,208

151

65

220
1,493

–

946
547
1,493

3

23
177

–

81
96
177

–

(1)

(2)
(3)

(1)

(2)
–
(3)

1,327

112 

256

220
1,803

319

749
735
1,803

8 

20 
140 

6 

74 
60 
140 

– 

– 

(6) 
(6) 

– 

(6) 
– 
(6) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined by 
using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models. 

At the end of 2011, the currency split of the mark-to-market values of rate derivatives, including the exchange of 
principal on cross currency rate derivatives, was US dollar £(66)m, sterling £263m and South African rand £(23)m 
(2010: US dollar £(97)m, sterling £259m and South African rand £(28)m).  

The fixed interest rates on outstanding rate derivative contracts at the end of 2011 range from 3.65% to 9.28% 
(2010: 3.65% to 9.28%) and the floating rates are based on LIBOR in US dollar and sterling. 

The Group’s portfolio of rate derivatives is diversified by maturity, counterparty and type. Natural offsets between 
transactions within the portfolio and the designation of certain derivatives as hedges significantly reduce the risk 
of income statement volatility. The sensitivity of the portfolio to changes in market rates is set out in note 19. 

 
 
 
 
Section 5 Financial statements

129

16. Derivative financial instruments continued  

Counterparty exposure from all derivatives is managed, together with that from deposits and bank account 
balances, within credit limits that reflect published credit ratings and by reference to other market measures 
(e.g. market prices for credit default swaps) to ensure that there is no significant risk to any one counterparty. 
No single derivative transaction had a market value (positive or negative) at the balance sheet date that exceeded 
3% of the Group’s consolidated total equity. 

In accordance with IAS 39 ‘Financial Instruments: Recognition and Measurement’ the Group has reviewed all of its 
material contracts for embedded derivatives that are required to be separately accounted for if they do not meet 
certain requirements, and has concluded that there are no material embedded derivatives. 

17. Cash and cash equivalents (excluding overdrafts) 

All figures in £ millions 

Cash at bank and in hand 
Short-term bank deposits 

2011 

864 
505 
1,369 

2010 

763 
973 
1,736 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.  

At the end of 2011 the currency split of cash and cash equivalents was US dollar 31% (2010: 73%), sterling 38% 
(2010: 9%), euro 8% (2010: 6%) and other 23% (2010: 12%). 

Cash and cash equivalents have fair values that approximate to their carrying value due to their short-term nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 

Cash and cash equivalents 
Bank overdrafts  

2011 

2010 

1,369 
(78) 
1,291 

1,736 
(72) 
1,664 

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130

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

18. Financial liabilities – Borrowings 

The Group’s current and non-current borrowings are as follows: 

All figures in £ millions 

2011 

2010 

Non-current  
5.5% Global Dollar Bonds 2013 (nominal amount $350m) 
5.7% US Dollar Bonds 2014 (nominal amount $400m) 
7.0% Sterling Bonds 2014 (nominal amount £250m) 
6.0% Sterling Bonds 2015 (nominal amount £300m) 
4.0% US Dollar Notes 2016 (nominal amount $350m) 
6.25% Global Dollar Bonds 2018 (nominal amount $550m) 
4.625% US Dollar Notes 2018 (nominal amount $300m) 
Finance lease liabilities 

Current  
Due within one year or on demand: 
Bank loans and overdrafts 
7.0% Global Dollar Bonds 2011 (nominal amount $500m) 
Finance lease liabilities 

Total borrowings 

233 
286 
257 
298 
238 
419 
224 
9 
1,964 

78 
– 
9 
87 
2,051 

236 
288 
256 
297 
227 
389 
208 
7 
1,908 

73 
325 
6 
404 
2,312 

Included in the non-current borrowings above is £12m of accrued interest (2010: £12m). Included in the current 
borrowings above is £nil of accrued interest (2010: £1m). 

The maturity of the Group’s non-current borrowing is as follows: 

All figures in £ millions 

Between one and two years 
Between two and five years 
Over five years 

2011 

241 
1,080 
643 
1,964 

2010 

4 
1,080 
824 
1,908 

 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

131

18. Financial liabilities – Borrowings continued 

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
7.0% Global Dollar Bonds 2011 
5.5% Global Dollar Bonds 2013 
5.7% US Dollar Bonds 2014 
7.0% Sterling Bonds 2014 
6.0% Sterling Bonds 2015 
4.0% US Dollar Notes 2016 
6.25% Global Dollar Bonds 2018 
4.625% US Dollar Notes 2018 
Finance lease liabilities 

Effective 
interest rate

Carrying 
value

n/a
n/a
5.76%
5.88%
7.20%
6.27%
4.26%
6.46%
4.69%
n/a

78
–
233
286
257
298
238
419
224
18
2,051

2011

Market 
value

78
–
237
280
282 
340
237
409
206
18
2,087

Carrying  
value 

73 
325 
236 
288 
256 
297 
227 
389 
208 
13 
2,312 

2010 

Market  
value 

73 
327 
241 
277 
282 
329 
226 
385 
192 
13 
2,345 

The market values stated above are based on clean market prices at the year end or, where these are not available, 
on the quoted market prices of comparable debt issued by other companies. The effective interest rates above 
relate to the underlying debt instruments.  

The carrying amounts of the Group’s borrowings are denominated in the following currencies: 

All figures in £ millions 

US dollar 
Sterling 
Euro 

2011 

1,488 
563 
– 
2,051 

2010 

1,759 
553 
– 
2,312 

The Group has the following undrawn capacity on its committed borrowing facilities as at 31 December: 

All figures in £ millions 

Floating rate 
– expiring within one year 
– expiring beyond one year 

2011 

2010 

– 
1,126 
1,126 

– 
1,118 
1,118 

In addition to the above facilities, there are a number of short-term facilities that are utilised in the normal course 
of business. 

All of the Group’s borrowings are unsecured. In respect of finance lease obligations, the rights to the leased asset 
revert to the lessor in the event of default. 

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132

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

18. Financial liabilities – Borrowings continued 

The maturity of the Group’s finance lease obligations is as follows: 

All figures in £ millions 

Finance lease liabilities – minimum lease payments 
Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 
Future finance charges on finance leases 
Present value of finance lease liabilities 

The present value of finance lease liabilities is as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 

2011 

2010 

9 
8 
1 
– 
– 
– 
– 
18 

6 
4 
3 
– 
– 
– 
– 
13 

2011 

2010 

9 
9 
– 
18 

6 
7 
– 
13 

The carrying amounts of the Group’s lease obligations approximate their fair value. 

19. Financial risk management 

The Group’s approach to the management of financial risks together with sensitivity analyses of its financial 
instruments is set out below. 

Treasury policy 
The Group holds financial instruments for two principal purposes: to finance its operations and to manage the 
interest rate and currency risks arising from its operations and its sources of finance. The Group finances its 
operations by a mixture of cash flows from operations, short-term borrowings from banks and commercial paper 
markets, and longer term loans from banks and capital markets. The Group borrows principally in US dollars and 
sterling, at both floating and fixed rates of interest, using derivative financial instruments (‘derivatives’), where 
appropriate, to generate the desired effective currency profile and interest rate basis. The derivatives used for 
this purpose are principally rate swaps, rate caps and collars, currency rate swaps and forward foreign exchange 
contracts. The main risks arising from the Group’s financial instruments are interest rate risk, liquidity and 
refinancing risk, counterparty risk and foreign currency risk. These risks are managed by the chief financial officer 
under policies approved by the board, which are summarised below. All the treasury policies remained unchanged 
throughout, except for a revision to the Group’s bank counterparty limits. 

The audit committee receives reports on the Group’s treasury activities, policies and procedures. The treasury 
department is not a profit centre and its activities are subject to regular internal audit. 

 
 
 
 
 
Section 5 Financial statements

133

19. Financial risk management continued 

Interest rate risk management 
The Group’s exposure to interest rate fluctuations on its borrowings is managed by borrowing on a fixed rate 
basis and by entering into rate swaps, rate caps and forward rate agreements. The Group’s policy objective has 
continued to be to set a target proportion of its forecast borrowings (taken at the year end, with cash netted 
against floating rate debt and before certain adjustments for IAS 39 ‘Financial Instruments: Recognition and 
Measurement’) to be hedged (i.e. fixed or capped at the year end) over the next four years, subject to a maximum 
of 65% and a minimum that starts at 40% and falls by 10% at each year end. At the end of 2011 the fixed to floating 
hedging ratio, on the above basis, was approximately 104%. This above-policy level reflects the receipt of the 
proceeds from the divestment of FTSE International Ltd in December 2011, combined with strong cash collections, 
resulting in lower than typical net debt and hence a higher hedging ratio. Our policy does not require us to cancel 
derivative contracts and we expect to return to compliance with this policy during 2012. A simultaneous 1% 
change on 1 January 2012 in the Group’s variable interest rates in US dollar and sterling, taking into account 
forecast seasonal debt, would have a £1m effect on profit before tax. 

Use of interest rate derivatives 
The policy described in the section above creates a group of derivatives, under which the Group is a payer of fixed 
rates and a receiver of floating rates. The Group also aims to avoid undue exposure to a single interest rate setting. 
Reflecting this objective, the Group has predominantly swapped its fixed rate bond issues to floating rate at their 
launch. This creates a second group of derivatives, under which the Group is a receiver of fixed rates and a payer 
of floating rates. The Group’s accounting objective in its use of interest rate derivatives is to minimise the impact on 
the income statement of changes in the mark-to-market value of its derivative portfolio as a whole. It uses duration 
calculations to estimate the sensitivity of the derivatives to movements in market rates. The Group also identifies 
which derivatives are eligible for fair value hedge accounting (which reduces sharply the income statement impact 
of changes in the market value of a derivative). The Group then balances the total portfolio between hedge-
accounted and pooled segments, so that the expected movement on the pooled segment is minimal. 

Liquidity and refinancing risk management 
The Group’s objective is to secure continuity of funding at a reasonable cost. To do this it seeks to arrange 
committed funding for a variety of maturities from a diversity of sources. The Group’s policy objective has been 
that the weighted average maturity of its core gross borrowings (treating short-term advances as having the final 
maturity of the facilities available to refinance them) should be between three and ten years. At the end of 2011 
the average maturity of gross borrowings was 4.0 years (2010: 4.4 years) of which bonds represented 95% 
(2010: 96%) of these borrowings. 

The Group believes that ready access to different funding markets also helps to reduce its liquidity risk, and that 
published credit ratings and published financial policies improve such access. All of the Group’s credit ratings 
remained unchanged during the year. The long-term ratings are Baa1 from Moody’s and BBB+ from Standard & 
Poor’s, and the short-term ratings are P2 and A2 respectively. The Group’s policy is to strive to maintain a rating 
of Baa1/BBB+ over the long term. The Group will also continue to use internally a range of ratios to monitor 
and manage its finances. These include interest cover, net debt to operating profit and cash flow to debt measures. 
The Group also maintains undrawn committed borrowing facilities. At the end of 2011 the committed facilities 
amounted to £1,126m and their weighted average maturity was 3.9 years. 

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134  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Analysis of Group debt, including the impact of derivatives 
The following tables analyse the Group’s sources of funding and the impact of derivatives on the Group’s debt 
instruments. 

The Group’s net debt position is set out below: 

All figures in £ millions 

Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Bank loans, overdrafts and loan notes 
Bonds 
Finance lease liabilities 
Net debt 

2011 

2010 

1,369 
9 
174 
(78) 
(1,955) 
(18) 
(499) 

1,736 
12 
134 
(73) 
(2,226) 
(13) 
(430) 

The split of net debt between fixed and floating rate, stated after the impact of rate derivatives, is as follows: 

All figures in £ millions 

Fixed rate 
Floating rate 
Total 

2011 

510 
(11) 
499 

Gross borrowings, after the impact of cross-currency rate derivatives, analysed by currency are as follows: 

All figures in £ millions 

US dollar 
Sterling 
Other 
Total 

2011 

1,687 
343 
21 
2,051 

2010 

577 
(147) 
430 

2010 

1,954 
333 
25 
2,312 

As at 31 December 2011 the exposure of the borrowings of the Group to interest rate changes when the 
borrowings re-price is as follows: 

All figures in £ millions 

Re-pricing profile of borrowings 
Effect of rate derivatives 
Total 

Less than 
one year

One to 
five years

More than  
five years 

87
1,273
1,360

1,321
(726)
595

643 
(547) 
96 

Total 

2,051 
– 
2,051 

 
 
Section 5 Financial statements

135

19. Financial risk management continued 

The maturity of contracted cash flows associated with the Group’s financial liabilities are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Trade creditors 
Total 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Trade creditors 
Total 

USD

261
984
563
1,808

1,553
(292)
321
226
1,808

USD

571
767
792
2,130

1,938
(364)
340
216
2,130

GBP

124
378
–
502

675
(281)
5
103
502

GBP

117
399
–
516

710
(297)
7
96
516

2011 

Total 

541 
1,387 
563 
2,491 

2,228 
(573) 
353 
483 
2,491 

2010 

Total 

848 
1,198 
792 
2,838 

2,648 
(661) 
381 
470 
2,838 

Other 

156 
25 
– 
181 

– 
– 
27 
154 
181 

Other 

160 
32 
– 
192 

– 
– 
34 
158 
192 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the Group net settles these amounts wherever possible. 

Any amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity 
date of the relevant facility, with interest calculated as payable in each calendar year up to and including the date of 
maturity of the facility. 

Financial counterparty risk management 
Counterparty credit limits, which take published credit rating and other factors into account, are set to cover our 
total aggregate exposure to a single financial institution. The limits applicable to published credit ratings bands are 
approved by the chief financial officer within guidelines approved by the board. Exposures and limits applicable to 
each financial institution are reviewed on a regular basis.  

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136

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Foreign currency risk management 
Although the Group is based in the UK, it has its most significant investment in overseas operations. The most 
significant currency for the Group is the US dollar. The Group’s policy on routine transactional conversions 
between currencies (for example, the collection of receivables, and the settlement of payables or interest) remains 
that these should be transacted at the relevant spot exchange rate. The majority of the Group’s operations are 
domestic within their country of operation. No unremitted profits are hedged with foreign exchange contracts, 
as the company judges it inappropriate to hedge non-cash flow translational exposure with cash flow instruments. 
However, the Group does seek to create a natural hedge of this exposure through its policy of aligning 
approximately the currency composition of its core net borrowings (after the impact of cross currency rate 
derivatives) with its forecast operating profit before depreciation and amortisation. This policy aims to soften the 
impact of changes in foreign exchange rates on consolidated interest cover and earnings. The policy above applies 
only to currencies that account for more than 15% of Group operating profit before depreciation and amortisation, 
which currently is only the US dollar. The Group still borrows small amounts in other currencies, typically for 
seasonal working capital needs. Our policy does not require existing currency debt to be terminated to match 
declines in that currency’s share of Group operating profit before depreciation and amortisation. In addition, 
currencies that account for less than 15% of Group operating profit before depreciation and amortisation can be 
included in the above hedging process at the request of the chief financial officer.  

Included within year end net debt, the net borrowings/(cash) in the hedging currencies above (taking into account 
the effect of cross currency swaps) were: US dollar £1,266m, sterling £(185)m and South African rand £(1)m. 

Use of currency debt and currency derivatives 
The Group uses both currency denominated debt and derivative instruments to implement the above policy. Its 
intention is that gains/losses on the derivatives and debt offset the losses/gains on the foreign currency assets and 
income. Each quarter the value of hedging instruments is monitored against the assets in the relevant currency and, 
where practical, a decision is made whether to treat the debt or derivative as a net investment hedge (permitting 
foreign exchange movements on it to be taken to reserves) for the purposes of IAS 39. 

Financial instruments – fair value measurement 
The following table provides an analysis of those financial instruments that are measured subsequent to initial 
recognition at fair value, grouped into levels 1 to 3, based on the degree to which the fair value is observable: 

Level 1 fair value measurements are those derived from unadjusted quoted prices in active markets for identical 
assets or liabilities; 

Level 2 fair value measurements are those derived from inputs, other than quoted prices included within level 1, 
that are observable for the asset or liability, either directly (as prices) or indirectly (derived from prices); and 

Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or 
liability that are not based on observable market data (unobservable inputs). 

 
 
Section 5 Financial statements

137

19. Financial risk management continued 

Financial instruments – fair value measurement continued 

All figures in £ millions 

Level 1

Level 2

Level 3

Financial assets at fair value 
Derivative financial assets 
Marketable securities 
Available for sale financial assets 
Investments in unlisted securities 
Financial liabilities at fair value 
Derivative financial liabilities 
Other financial liabilities – put options over 
non-controlling interest 
Total 

–
–

–

–

–
–

2011

Total

177
9

26

(3)

Level 1

Level 2 

Level 3 

2010 

Total 

140 
12 

–
–

–

–

–
–

140 
12 

– 
– 

– 

58 

58 

(6) 

– 

(6) 

– 
146 

(25) 
33 

(25) 
179 

177
9

–

(3)

–
–

26

–

–
183

(86)
(60)

(86)
123

The following table analyses the movements in level 3 fair value measurements: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Additions 
Fair value movements 
Disposals 
At end of year 

2011

2010 

Investments in 
unlisted 
securities

Other financial 
liabilities

Investments in 
unlisted 
securities 

Other financial 
liabilities 

58
–
13
–
(45)
26

(25)
3
(63)
(1)
–
(86)

62 
1 
7 
– 
(12) 
58 

(23) 
– 
(2) 
–  
– 
(25) 

The fair value of the investments in unlisted securities is determined by reference to the financial performance of 
the underlying asset and amounts realised on the sale of similar assets. The fair value of other financial liabilities 
represents the present value of the estimated future liability. 

Financial instruments – sensitivity analysis 
As at 31 December 2011 the sensitivity of the carrying value of the Group’s financial instruments to fluctuations in 
interest rates and exchange rates is as follows: 

All figures in £ millions 

Investments in unlisted securities 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Bonds 
Other borrowings 
Put options over non-controlling interest 
Other net financial assets 
Total financial instruments 

Carrying value

Impact of 1% 
increase in 
interest rates

Impact of 1% 
decrease in 
interest rates

Impact of 10% 
strengthening in 
sterling 

Impact of 10% 
weakening in 
sterling 

26
1,369
9
174
(1,955)
(96)
(86)
578
19

–
–
–
(53)
52
–
–
–
(1)

–
–
–
56
(53)
–
–
–
3

1 
(78) 
– 
8 
127 
8 
8 
(43) 
31 

(1) 
96 
– 
(10) 
(156) 
(10) 
(10) 
53 
(38) 

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138  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Financial instruments – sensitivity analysis continued 
The table shows the sensitivities of the fair values of each class of financial instruments to an isolated change in 
either interest rates or foreign exchange rates. The class ‘Other net financial assets’ comprises trade assets less 
trade liabilities. 

The sensitivities of derivative instruments are calculated using established estimation techniques such as discounted 
cash flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative interest 
rates, these points on the yield curve were adjusted to 0%. A large proportion of the movements shown above 
would impact equity rather than the income statement, depending on the location and functional currency of the 
entity in which they arise and the availability of net investment hedge treatment. The changes in valuations are 
estimates of the impact of changes in market variables and are not a prediction of future events or anticipated 
gains or losses. 

20. Intangible assets – Pre-publication 

All figures in £ millions 

Cost  
At beginning of year 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
At end of year 
Amortisation  
At beginning of year 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
At end of year 
Carrying amounts  
At end of year 

2011 

2010 

1,863 
6 
331 
(249) 
14 
1,965 

(1,216) 
(11) 
(331) 
249 
(6) 
(1,315) 

1,727 
52 
319 
(248) 
13 
1,863 

(1,077) 
(33) 
(350) 
248 
(4) 
(1,216) 

650 

647 

Included in the above are pre-publication assets amounting to £413m (2010: £399m) which will be realised in more 
than one year. 

Amortisation is included in the income statement in cost of goods sold.  

21. Inventories 

All figures in £ millions 

Raw materials 
Work in progress 
Finished goods 

2011 

24 
20 
363 
407 

2010 

34 
19 
376 
429 

The cost of inventories relating to continuing operations recognised as an expense and included in the income 
statement in cost of goods sold amounted to £829m (2010: £836m). In 2011 £74m (2010: £87m) of inventory 
provisions was charged in the income statement. None of the inventory is pledged as security. 

 
 
 
 
 
 
 
22. Trade and other receivables 

All figures in £ millions 

Current  
Trade receivables 
Royalty advances 
Prepayments and accrued income 
Other receivables 

Non-current  
Trade receivables 
Royalty advances 
Prepayments and accrued income 
Other receivables 

Section 5 Financial statements

139

2011 

2010 

1,048 
107 
90 
141 
1,386 

13 
88 
34 
16 
151 

1,028 
111 
77 
121 
1,337 

3 
89 
28 
9 
129 

Trade receivables are stated at fair value, net of provisions for bad and doubtful debts and anticipated future sales 
returns. The movements on the provision for bad and doubtful debts are as follows: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Income statement movements 
Utilised 
Acquisition through business combination 
Disposal through business disposal 
At end of year 

2011 

(83) 
1 
(31) 
17 
(8) 
2 
(102) 

2010 

(76) 
(2) 
(33) 
26 
(3) 
5 
(83) 

Concentrations of credit risk with respect to trade receivables are limited due to the Group’s large number of 
customers, who are internationally dispersed.  

The ageing of the Group’s trade receivables is as follows: 

All figures in £ millions 

Within due date 
Up to three months past due date 
Three to six months past due date 
Six to nine months past due date 
Nine to 12 months past due date 
More than 12 months past due date 
Total trade receivables 
Less: provision for bad and doubtful debts 
Less: provision for sales returns 
Net trade receivables 

2011 

2010 

1,097 
297 
46 
10 
14 
50 
1,514 
(102) 
(351) 
1,061 

1,180 
234 
39 
6 
13 
21 
1,493 
(83) 
(379) 
1,031 

The Group reviews its bad debt provision at least twice a year following a detailed review of receivable balances 
and historic payment profiles. Management believe all the remaining receivable balances are fully recoverable. 

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140

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

23. Provisions for other liabilities and charges  

All figures in £ millions 

At 1 January 2011 
Exchange differences 
Charged to income statement 
Released to income statement 
Acquisition through business combination – current year 
Utilised  
At 31 December 2011 

Deferred 
consideration

Property Legal and other 

29
–
1
–
69
(2)
97

20
–
2
(3)
–
(2)
17

11 
1 
32 
– 
9 
(4) 
49 

Total 

60 
1 
35 
(3) 
78 
(8) 
163 

All figures in £ millions 

Analysis of provisions 
Non-current 
Current 

2011 

2010 

115 
48 
163 

42 
18 
60 

Deferred consideration primarily relates to the acquisition of Fronter in 2009 and the formation of a venture in 
the US Professional business in 2011 for which deferred consideration of £66m is recognised.  

Legal and other includes provisions in relation to legal claims, contract disputes and potential contract losses. 

24. Trade and other liabilities 

All figures in £ millions 

Trade payables 
Social security and other taxes 
Accruals 
Deferred income 
Interest payable 
Put options over non-controlling interest 
Other liabilities 

Less: non-current portion 
Accruals 
Deferred income 
Put options over non-controlling interest 
Interest payable 
Other liabilities 

Current portion 

The carrying value of the Group’s trade and other liabilities approximates its fair value. 

2011 

483 
25 
544 
678 
18 
86 
232 
2,066 

25 
147 
62 
6 
85 
325 
1,741 

2010 

470 
22 
559 
559 
12 
25 
204 
1,851 

26 
120 
25 
– 
75 
246 
1,605 

 
 
 
 
 
 
 
 
Section 5 Financial statements

141

24. Trade and other liabilities continued 

The deferred income balance comprises principally: multi-year obligations to deliver workbooks to adoption 
customers in school businesses; advance payments in assessment and testing businesses; subscription income in 
school and newspaper businesses; and obligations to deliver digital content in future periods. 

The put options over non-controlling interest are the fair value of options held by the non-controlling interests in 
the Group’s Southern African, Indian and Mexican businesses.  

25. Retirement benefit and other post-retirement obligations  

Background  
The Group operates a number of defined benefit and defined contribution retirement plans throughout the world. 
For the defined benefit plans, benefits are based on employees’ length of service and final pensionable pay. Defined 
contribution benefits are based on the amount of contributions paid in respect of an individual member, the 
investment returns earned and the amount of pension this money will buy when a member retires. 

The largest plan is the Pearson Group Pension Plan (‘UK Group plan’) with both defined benefit and defined 
contribution sections. From 1 November 2006, all sections of the UK Group plan were closed to new members 
with the exception of a defined contribution section that was opened in 2003. This section is available to all new 
employees of participating companies. The other major defined benefit plans are based in the US. 

Other defined contribution plans are operated principally overseas with the largest plan being in the US. 
The specific features of these plans vary in accordance with the regulations of the country in which employees 
are located. 

Pearson also has several post-retirement medical benefit plans (PRMBs), principally in the US. PRMBs are unfunded 
but are accounted for and valued similarly to defined benefit pension plans. 

Assumptions  
The principal assumptions used for the UK Group plan and the US PRMB are shown below. Weighted average 
assumptions have been shown for the other plans, which primarily relate to US pension plans.  

% 

Inflation 
Rate used to discount plan liabilities 
Expected return on assets 
Expected rate of increase in salaries 
Expected rate of increase for pensions in 
payment and deferred pensions 
Initial rate of increase in healthcare rate 
Ultimate rate of increase in healthcare rate

UK Group 
plan

Other 
plans

3.0
4.9
5.7
4.0
2.4 
to 4.3
–
–

2.5
4.2
6.4
4.0

–
–
–

2011

PRMB

2.5
4.2
–
–

–
7.5
5.0

UK Group 
plan

3.5
5.5
6.0
4.7
2.6 
to 4.4
–
–

Other  
plans 

2.5 
5.1 
6.6 
4.0 

– 
– 
– 

2010 

PRMB 

2.5 
5.1 
– 
– 

– 
8.0 
5.0 

The UK discount rate is based on the annualised yield on the iBoxx over 15-year AA-rated corporate bond index, 
adjusted to reflect the duration of liabilities. The US discount rate is set by reference to a US bond portfolio 
matching model.  

The inflation rate for the UK Group plan of 3.0% reflects the RPI rate. In line with changes to legislation in 2010 
certain benefits have been calculated with reference to CPI as the inflationary measure and in these instances a rate 
of 2.0% has been used. The change from RPI to CPI for deferred revaluation and Post 88 GMP pension increases in 
payment for 2010 has been included in the prior year results, resulting in a gain of £23m, taken as an actuarial gain 
on the obligation. 

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142

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

The expected rates of return on categories of plan assets are determined by reference to relevant indices. 
The overall expected rate of return is calculated by weighting the individual rates in accordance with the 
anticipated balance in the plan’s investment portfolio, plus a diversification premium.  

The expected rate of increase in salaries has been set at 4.0% for 2011 with a short-term assumption of 3.3% 
for three years. 

For the UK plan the mortality base table assumptions have been derived from the SAPS ‘all pensioners’ tables 
for males and the SAPS ‘normal health pensioners’ tables for females, adjusted to reflect the observed experience 
of the plan, with medium cohort improvement factors. A 1.5% improvement floor on the medium cohort is 
applied for males, and 1.25% for females, with tapering.  

For the US plans the RP2000 table is used, reflecting the mortality assumption most prevalent in the US. In 2010 
a 10 year projection was added.  

Using the above tables, the remaining average life expectancy in years of a pensioner retiring at age 65 on the 
balance sheet date for the UK Group plan and US plans is as follows: 

Male 
Female 

2011

22.6
23.5

UK

2010

22.8
23.6

2011 

19.2 
21.1 

US 

2010 

18.4 
20.6 

The remaining average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet 
date, for the UK and US Group plans is as follows: 

Male 
Female 

Financial statement information  
The amounts recognised in the income statement are as follows: 

2011

25.2
25.6

UK

2010

25.4
25.7

2011 

19.2 
21.1 

All figures in £ millions 

Current service cost 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance (income)/expense 
Net income statement charge 

Actual return on plan assets 

UK Group 
plan

Defined 
benefit 
other

Sub-total

Defined 
contribution

PRMB 

21
21
(107)
100
(7)
14

161

3
3
(7)
8
1
4

5

24
24
(114)
108
(6)
18

166

69
69
–
–
–
69

–

3 
3 
– 
3 
3 
6 

– 

US 

2010 

18.4 
20.6 

2011 

Total 

96 
96 
(114) 
111 
(3) 
93 

166 

 
 
 
 
 
 
 
 
 
Section 5 Financial statements

143

25. Retirement benefit and other post-retirement obligations continued  

All figures in £ millions 

Current service cost 
Curtailments 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance expense 
Net income statement charge 

Actual return on plan assets 

UK Group 
plan

Defined 
benefit 
other

Sub-total

Defined 
contribution

PRMB 

21
(5)
16
(93)
100
7
23

177

2
–
2
(7)
9
2
4

23
(5)
18
(100)
109
9
27

13

190

68
–
68
–
–
–
68

–

2 
– 
2 
– 
3 
3 
5 

– 

2010 

Total 

93 
(5) 
88 
(100) 
112 
12 
100 

190 

There are no amounts in the 2011 results relating to discontinued operations. 

Included within the 2010 results are discontinued operations of £5m relating to the curtailment credit, a 
£1m charge relating to defined benefit schemes and a £2m charge relating to defined contribution schemes.  

The amounts recognised in the balance sheet are as follows: 

2011

UK Group 
plan

2,008

Other 
funded 
plans

149

Other 
unfunded 
plans

Total

UK Group 
plan

–

2,157

1,847

Other 
funded  
plans 

135 

Other 
unfunded 
plans 

2010 

Total 

– 

1,982 

(1,983)
25

(173)
(24)

(24)
(24)

(2,180)
(23)

(1,852)
(5)

(158) 
(23) 

(20)  (2,030) 
(48) 
(20) 

The following (losses)/gains have been recognised in other comprehensive income: 

All figures in £ millions 

Amounts recognised for defined benefit plans 
Amounts recognised for post-retirement medical benefit plans 
Total recognised in year 
Cumulative amounts recognised 

(85)
(33)
(141)

25
(166)

(72) 
(28) 
(148) 

– 
(148) 

2010 

75 
(5) 
70 
(176) 

2011 

(47) 
(9) 
(56) 
(232) 

All figures in £ millions 

Fair value of plan assets 
Present value of defined benefit 
obligation 
Net pension asset/(liability) 
Other post-retirement  
medical benefit obligation 
Other pension accruals 
Net retirement benefit obligations 
Analysed as: 
Retirement benefit assets 
Retirement benefit obligations 

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144  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

The fair value of plan assets comprises the following: 

% 

Equities 
Bonds 
Properties 
Other 

UK Group 
plan

31.6
44.7
11.1
5.6

Other 
funded 
plans

2.7
3.4
0.1
0.8

2011

Total

34.3
48.1
11.2
6.4

UK Group 
plan

27.0
49.3
11.2
5.6

Other  
funded  
plans 

3.3 
2.7 
0.1 
0.8 

The plan assets do not include any of the Group’s own financial instruments, or any property occupied by 
the Group. 

Changes in the values of plan assets and liabilities of the retirement benefit plans are as follows: 

All figures in £ millions 

Fair value of plan assets 
Opening fair value of plan assets 
Exchange differences 
Expected return on plan assets 
Actuarial gains/(losses) 
Contributions by employer 
Contributions by employee 
Benefits paid 
Closing fair value of plan assets 
Present value of defined benefit obligation
Opening defined benefit obligation 
Exchange differences 
Current service cost 
Curtailment 
Interest cost 
Actuarial losses 
Contributions by employee 
Benefits paid 
Closing defined benefit obligation 

UK Group 
plan

Other 
plans

1,847
–
107
54
71
3
(74)
2,008

(1,852)
–
(21)
–
(100)
(81)
(3)
74
(1,983)

135
1
7
(2)
18
–
(10)
149

(178)
–
(3)
–
(8)
(18)
–
10
(197)

2011

Total

1,982
1
114
52
89
3
(84)
2,157

(2,030)
–
(24)
–
(108)
(99)
(3)
84
(2,180)

UK Group 
plan

Other  
plans 

1,609
–
93
84
132
3
(74)
1,847

(1,798)
–
(21)
5
(100)
(9)
(3)
74
(1,852)

118 
4 
7 
6 
13 
– 
(13) 
135 

(169) 
(5) 
(2) 
– 
(9) 
(6) 
– 
13 
(178) 

2010 

Total 

30.3 
52.0 
11.3 
6.4 

2010 

Total 

1,727 
4 
100 
90 
145 
3 
(87) 
1,982 

(1,967) 
(5) 
(23) 
5 
(109) 
(15) 
(3) 
87 
(2,030) 

 
 
 
 
 
 
 
 
Section 5 Financial statements

145

25. Retirement benefit and other post-retirement obligations continued  

Changes in the value of the US PRMB are as follows: 

All figures in £ millions 

Opening defined benefit obligation 
Exchange differences 
Current service cost 
Interest cost 
Actuarial losses 
Benefits paid 
Closing defined benefit obligation 

2011 

(72) 
(2) 
(3) 
(3) 
(9) 
4 
(85) 

2010 

(65) 
(2) 
(2) 
(3) 
(5) 
5 
(72) 

The history of the defined benefit plans is as follows: 

All figures in £ millions 

2011

2010

2009

2008 

2007 

Fair value of plan assets 
Present value of defined benefit obligation 
Net pension (liability)/asset 
Experience adjustments on plan assets 
Experience adjustments on plan liabilities 

2,157
(2,180)
(23)
52
(99)

1,982
(2,030)
(48)
90
(15)

1,727
(1,967)
(240)
56
(351)

1,578 
(1,594) 
(16) 
(268) 
194 

1,853 
(1,811) 
42 
29 
50 

Funding 
The UK Group plan is self-administered with the plan’s assets being held independently of the Group. The trustees 
of the plan are required to act in the best interest of the plan’s beneficiaries. The most recent triennial actuarial 
valuation for funding purposes was completed as at 1 January 2009 and this valuation revealed a funding shortfall. 
The Group has agreed that the funding shortfall will be eliminated by 31 December 2020. In 2011 the Group 
contributed £48m (2010: £41m) towards the funding shortfall and has agreed to contribute a similar amount 
per annum until 2020 in excess of regular contributions. Regular contributions to the plan are estimated to be 
£22m for 2012. 

Under UK law (section 75 debt) a company that participates in a multi-employer defined benefit plan is liable, on 
withdrawal from that pension plan, for its share of the total deficit in the plan calculated on a ‘solvency’ or ‘buy out’ 
basis. The Interactive Data sale and the termination of Interactive Data Corporation (Europe) Ltd’s participation in 
the UK Group plan triggered this ‘section 75’ liability. £68m was contributed to the plan in respect of this liability 
in 2010.  

The Group expects to contribute $83m in 2012 and $86m in 2013 to its US pension plans. 

Future benefit payments 
The following table shows the expected benefit payments from the defined benefit plans over the next 10 years. 
These use actuarial assumptions as at 31 December 2011. These represent payments from the pension funds 
to pensioners and others entitled to benefits, and are not an indication of payments from the company. 
For company funding requirements refer to the prior section.  

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146  

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

All figures in £ millions 

Expected future benefit payments: 
2012 
2013 
2014 
2015 
2016 
2017 to 2021 combined 

UK Group 
plan

Defined  
benefit  
other 

74
76
79
82
86
479

24 
23 
24 
21 
18 
80 

Total 

98 
99 
103 
103 
104 
559 

Sensitivities  
The net retirement benefit obligations are calculated using a number of assumptions, the most significant being the 
discount rate used to calculate the defined benefit obligation. The effect of a one percentage point increase and 
decrease in the discount rate on the defined benefit obligation and the total pension expense is as follows: 

All figures in £ millions 

Effect on: 
(Decrease)/increase in defined benefit obligation – UK Group plan 
Decrease of aggregate of service cost and interest cost – UK Group plan 
(Decrease)/increase in defined benefit obligation – US plan 

2011 

1% increase 

1% decrease 

(282.0) 
(0.7) 
(11.7) 

348.5 
(1.2) 
14.0 

The effect of members living one year more or one year less on the defined benefit obligation is as follows: 

All figures in £ millions 

Effect on: 
Increase/(decrease) in defined benefit obligation – UK Group plan 
Increase/(decrease) in defined benefit obligation – US plan 

2011 

1 year  
increase 

1 year  
decrease 

53.6 
1.9 

(52.1) 
(2.0) 

The effect of a one percentage point increase and decrease in the assumed medical cost trend rates is as follows: 

All figures in £ millions 

Effect on: 
Increase/(decrease) in post-retirement medical benefit obligation 
Increase/(decrease) of aggregate of service cost and interest cost 

2011 

1% increase 

1% decrease 

3.2 
0.1 

(2.8) 
(0.1) 

 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

147

26. Share-based payments 

The Group recognised the following charges in the income statement in respect of its equity-settled share-based 
payment plans: 

All figures in £ millions 

Pearson plans 

2011 

40 

2010 

35 

Share-based payments included in discontinued operations amounted to £nil (2010: £4m). 

The Group operates the following equity-settled employee option and share plans: 

Worldwide Save for Shares Plan Since 1994, the Group has operated a Save-As-You-Earn plan for UK employees. 
In 1998, the Group introduced a Worldwide Save for Shares Plan. Under these plans, employees can save a 
portion of their monthly salary over periods of three, five or seven years. At the end of this period, the employee 
has the option to purchase ordinary shares with the accumulated funds at a purchase price equal to 80% of 
the market price prevailing at the time of the commencement of the employee’s participation in the plan. 
Options that are not exercised within six months of the end of the savings period lapse unconditionally. 

Employee Stock Purchase Plan In 2000, the Group established an Employee Stock Purchase Plan which allows all 
employees in the US to save a portion of their monthly salary over six month periods. At the end of the period, 
the employee has the option to purchase ADRs with their accumulated funds at a purchase price equal to 85% 
of the lower of the market price prevailing at the beginning or end of the period. 

Long-Term Incentive Plan This plan was first introduced in 2001, renewed in 2006 and again in 2011. The plan 
consists of two parts: share options and/or restricted shares.  

Options were last granted under this plan in 2001 based on a pre-grant earnings per share growth test and were 
not subject to further performance conditions on exercise. The options became exercisable in tranches and lapsed 
if they remained unexercised at the tenth anniversary of the date of grant. Any outstanding options remaining 
lapsed during 2011.  

The vesting of restricted shares is normally dependent on continuing service over a three to five-year period, and in 
the case of senior management upon the satisfaction of corporate performance targets over a three-year period. 
These targets may be based on market and/or non-market performance criteria. Restricted shares awarded 
to senior management in March 2010 and May 2011 vest dependent on relative total shareholder return, 
return on invested capital and earnings per share growth. The award was split equally across all three measures. 
Other restricted shares awarded in 2010 and 2011 vest depending on continuing service over a three-year period. 

Annual Bonus Share Matching Plan This plan permits executive directors and senior executives around the Group to 
invest up to 50% of any after tax annual bonus in Pearson shares. If these shares are held and the Group meets an 
earnings per share growth target, the company will match them on a gross basis of up to one matching share for 
every invested share i.e. the maximum number of matching shares is equal to the number of shares that could 
have been acquired with the amount of the pre-tax annual bonus taken in invested shares. 

In addition to the above, share options under Executive Share Option, Reward and Special Share Option 
Plans, legacy plans which were replaced with the introduction of the Long-Term Incentive Plan in 2001, 
lapsed during 2011. 

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148

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

26. Share-based payments continued 

The number and weighted average exercise prices of share options granted under the Group’s plans are as follows: 

Outstanding at beginning of year 
Granted during the year 
Exercised during the year 
Forfeited during the year 
Expired during the year 
Outstanding at end of year 
Options exercisable at end of year 

2011

Weighted 
average 
exercise 
price 
£

10.20
8.92
7.27
8.54
14.12
7.15
5.54

2010 

Weighted  
average  
exercise  
price  
£ 

12.78 
8.06 
7.12 
9.08 
23.47 
10.20 
12.40 

Number of 
share  
options  
000s 

12,487 
628 
(1,154) 
(457) 
(2,626) 
8,878 
5,825 

Number of 
share 
options 
000s

8,878
1,157
(2,323)
(457)
(4,052)
3,203
64

Options were exercised regularly throughout the year. The weighted average share price during the year was 
£11.14 (2010: £9.63). Early exercises arising from redundancy, retirement or death are treated as an acceleration 
of vesting and the Group therefore recognises in the income statement the amount that otherwise would have 
been recognised for services received over the remainder of the original vesting period. 

The options outstanding at the end of the year have weighted average remaining contractual lives and exercise 
prices as follows: 

Range of exercise prices  
£ 

0 – 5 
5 – 10 
10 – 15 
15 – 20 
20 – 25 
>25 

2011

Weighted 
average 
contractual 
life 
Years

–
2.51
–
–
–
–
2.51

2010 

Weighted 
average 
contractual  
life  
Years 

0.65 
1.86 
0.36 
– 
– 
– 
1.17 

Number of 
share  
options  
000s 

38 
4,757 
4,083 
– 
– 
– 
8,878 

Number of 
share 
options 
000s

–
3,203
–
–
–
–
3,203

In 2011 and 2010 options were granted under the Worldwide Save for Shares Plan. The weighted average 
estimated fair value for the options granted was calculated using a Black-Scholes option pricing model.  

 
 
 
 
 
Section 5 Financial statements

149

26. Share-based payments continued 

The weighted average estimated fair values and the inputs into the Black-Scholes model are as follows: 

2011  
Weighted 
average 

2010  
Weighted 
average 

Fair value 
Weighted average share price 
Weighted average exercise price 
Expected volatility 
Expected life 
Risk free rate 
Expected dividend yield 
Forfeiture rate 

£2.97 
£11.47 
£8.92 
27.50% 

£2.14 
£9.48 
£8.06 
28.28% 
4.0 years  4.0 years 
2.24% 
3.75% 
3.5% 

1.91% 
3.37% 
3.5% 

The expected volatility is based on the historic volatility of the company’s share price over the previous three to 
seven years depending on the vesting term of the options. 

The following shares were granted under restricted share arrangements: 

Long-Term Incentive Plan 
Annual Bonus Share Matching Plan 

2011

Weighted 
average 
fair value 
£

10.44
11.29

2010 

Weighted 
average  
fair value 
£ 

9.45 
10.25 

Number of 
shares  
000s 

4,742 
266 

Number of 
shares 
000s

4,854
285

The fair value of shares granted under the Long-Term Incentive Plan that vest unconditionally is determined using 
the share price at the date of grant. The number of shares expected to vest is adjusted, based on historical 
experience, to account for potential forfeitures. Restricted shares granted under the Annual Bonus Share Matching 
Plan are valued using the share price at the date of grant. Participants under both plans are entitled to dividends 
during the vesting period and therefore the share price is not discounted.  

Restricted shares with a market performance condition were valued by an independent actuary using a Monte 
Carlo model. Restricted shares with a non-market performance condition were fair valued based on the share 
price at the date of grant. Non-market performance conditions are taken into consideration by adjusting the 
number of shares expected to vest based on the most likely outcome of the relevant performance criteria. 

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150

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

27. Share capital and share premium 

At 1 January 2010 
Issue of ordinary shares – share option schemes 
At 31 December 2010 
Issue of ordinary shares – share option schemes 
At 31 December 2011 

Number 
of shares 
000s

Ordinary  
shares  
£m 

810,799
1,878
812,677
2,949
815,626

203 
– 
203 
1 
204 

Share  
premium  
£m 

2,512 
12 
2,524 
20 
2,544 

The ordinary shares have a par value of 25p per share (2010: 25p per share). All issued shares are fully paid. 
All shares have the same rights. 

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern 
while maximising the return to shareholders through the optimisation of the debt and equity balance.  

The capital structure of the Group consists of debt (see note 18), cash and cash equivalents (see note 17) and 
equity attributable to equity holders of the parent, comprising issued capital, reserves and retained earnings. 

The Group reviews its capital structure on a regular basis and will balance its overall capital structure through 
payments of dividends, new share issues as well as the issue of new debt or the redemption of existing debt in 
line with the financial risk policies outlined in note 19. 

28. Treasury shares 

At 1 January 2010 
Purchase of treasury shares 
Release/cancellation of treasury shares 
At 31 December 2010 
Purchase of treasury shares 
Release of treasury shares 
At 31 December 2011 

Pearson plc

Interactive  
Data   

Total 

Number 
of shares 
000s

9,665
8,000
(3,656)
14,009
5,387
(4,731)
14,665

Number 
of shares 
000s

10,485
–
(10,485)
–
–
–
–

£m

96
77
(36)
137
60
(48)
149

£m   

130  
–  
(130)  
–  
–  
–  
–  

 £m 

226 
77 
(166) 
137 
60 
(48) 
149 

The Group holds Pearson plc shares in trust to satisfy its obligations under its restricted share plans (see note 26). 
These shares, representing 1.8% (2010: 1.7%) of called-up share capital, are treated as treasury shares for 
accounting purposes and have a par value of 25p per share. 

The nominal value of Pearson plc treasury shares amounts to £3.7m (2010: £3.5m).  

At 31 December 2011 the market value of Pearson plc treasury shares was £177.4m (2010: £141.2m). 

Section 5 Financial statements

151

29. Other comprehensive income 

All figures in £ millions 

Net exchange differences on translation of foreign operations 
Actuarial losses on retirement benefit obligations – Group 
Actuarial losses on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Total other comprehensive expense for the year 

All figures in £ millions 

Net exchange differences on translation of foreign operations 
Currency translation adjustment disposed – subsidiaries 
Actuarial gains on retirement benefit obligations – Group 
Actuarial gains on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Total other comprehensive income for the year 

30. Business combinations 

Attributable to equity holders of the Company 

Translation 
reserve

Retained 
earnings

(38)
–
–

(38)

–
(56)
(8)
3
(61)

Non-
controlling 
interest 

(6) 
– 

– 
(6) 

Total 

(38) 
(56) 
(8) 
3 
(99) 

Attributable to equity holders of the Company 

Translation 
reserve

Retained 
earnings

162
13
–
–
–
175

–
–
70
1
(41)
30

Non-
controlling 
interest 

11 
– 
– 
– 
– 
11 

Total 

162 
13 
70 
1 
(41) 
205 

2011 

Total 

(44) 
(56) 
(8) 
3 
(105) 

2010 

Total 

173 
13 
70 
1 
(41) 
216 

On 31 May 2011 the North American Education business acquired Schoolnet, a leading provider of data-driven 
education software for students and teachers. On 10 June 2011, the International Education business completed 
the acquisition of EDI plc, a UK listed education services company operating primarily in the work based learning 
sector. On 1 November 2011 the North American Education business acquired Connections Education, a 
company that operates online or virtual public schools in the US and on 19 December 2011 the International 
Education business acquired Global Education and Technology Group, a leading provider of test preparation 
services for students in China who are learning English. The Group acquired a 100% interest in all the investments 
noted above. 

Also in the year to 31 December 2011, the Group completed the acquisitions of CTI Education in South Africa, 
Tutorvista in India, Stark Holding in Germany, TQ in the UK and various other smaller acquisitions.  

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152

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

30. Business combinations continued 

Provisional values for the assets and liabilities arising from these and other acquisitions completed in the year 
together with adjustments to prior year acquisitions are as follows: 

All figures in £ millions 

Property, plant and equipment 
Intangible assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Financial liabilities – Borrowings 
Net deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Trade and other liabilities 
Current income tax liabilities 
Non-controlling interest 
Net assets acquired at fair value 
Goodwill 
Fair value of previously held interest arising 
on stepped acquisition 
Total  
Satisfied by: 
Cash 
Deferred consideration 
Net prior year adjustments 
Total consideration 

Notes

Schoolnet  
fair value 

EDI 
fair value

Connections 
fair value

Global 
Education 
fair value

Other  
fair value 

Total  
fair value   

Total  
fair value 

2011   

2010 

10

11

20

13

23

11

1 
56 
– 
– 
4 
2 
– 
(15)
– 
– 
(8)
– 
– 
40 
102 

– 
142 

(142)
– 
– 
(142)

4
57
–
–
14
10
–
(13)
(1)
–
(16)
–
–
55
60

–
115

(115)
–
–
(115)

4
141
9
–
22
8
–
(51)
–
–
(13)
–
–
120
130

–
250

9
1
–
–
4
90
–
–
–
–
(21)
–
–
83
103

–
186

3 
120 
(1) 
2 
14 
41 
(9) 
(17) 
(3) 
(78) 
(57) 
(2) 
(1) 
12 
225 

(15) 
222 

(250)
–
–
(250)

(186)
–
–
(186)

(220) 
– 
(2) 
(222) 

21  
375  
8  
2  
58  
151  
(9)  
(96)  
(4)  
(78)  
(115)  
(2)  
(1)  
310  
620  

(15)  
915  

(913)  
–  
(2)  
(915)  

17 
285 
9 
2 
41 
26 
(13) 
(37) 
(1) 
(10) 
(37) 
(3) 
(39) 
240 
288 

– 
528 

(530) 
(8) 
10 
(528) 

The goodwill arising on these acquisitions results from substantial cost and revenue synergies and from benefits 
that cannot be separately recognised, such as the assembled workforce. 

The fair value of trade and other receivables is £58m and includes trade receivables with a fair value of £47m. 
The gross contractual amount for trade receivables due is £55m of which £8m is expected to be uncollectable.  

A provisional value of £1m of goodwill arising on 2011 acquisitions is expected to be deductible for tax purposes 
(2010: £12m). 

 
 
 
 
  
 
Section 5 Financial statements

153

30. Business combinations continued 

All figures in £ millions 

Cash flow on acquisitions 
Cash – Current year acquisitions 
Deferred payments for prior year acquisitions and other items 
Cash and cash equivalents acquired 
Acquisition costs paid 
Net cash outflow 

2011 

2010 

(913) 
(5) 
151 
(12) 
(779) 

(530) 
(20) 
26 
(11) 
(535) 

Acquisitions in 2011 contributed £129m to sales and £9m to operating profit before acquisition costs and 
amortisation of acquired intangibles from the date of acquisition to the balance sheet date. Of these amounts, 
Schoolnet contributed £15m of sales and a loss of £2m, EDI contributed £17m of sales and £5m of profit and 
Connections contributed £24m of sales and £6m of profit. As Global Education was acquired late in December 
2011 it did not contribute a significant amount of sales or profit in 2011. 

If the acquisitions had completed on 1 January 2011, the Group estimates that sales for the period would have 
been £6,042m and profit before tax would have been £1,163m. 

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154

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

31. Disposals 

All figures in £ millions 

Disposal of subsidiaries 
Property, plant and equipment 
Intangible assets 
Other financial assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Net deferred income tax liabilities 
Retirement benefit obligations 
Trade and other liabilities 
Current income tax liabilities 
Non-controlling interest 
Attributable goodwill 
Cumulative translation adjustment 
Net assets disposed 
Cash received 
Costs 
(Loss)/profit on sale 

All figures in £ millions 

Cash flow from disposals 
Cash – Current year disposals 
Cash and cash equivalents disposed 
Costs paid 
Pension contribution paid on disposal 
Net cash (outflow)/inflow 

Notes

2011  
Total 

2010  
Total 

10

11

13

11

– 
(4) 
– 
(7) 
(5) 
(6) 
1 
1 
2 
1 
7 
(4) 
– 
(14) 
– 
– 
(14) 

(57) 
(88) 
(3) 
– 
(103) 
(165) 
47 
8 
132 
12 
271 
(195) 
(13) 
(154) 
1,234 
(43) 
1,037 

2011 

2010 

– 
(6) 
– 
– 
(6) 

1,234 
(165) 
(32) 
(53) 
984 

The disposal in 2011 relates to Longman Nigeria and in 2010 to Interactive Data. Further details of the Interactive 
Data disposal are shown in note 3. 

32. Transactions with non-controlling interest 

In 2011 the remaining non-controlling interest in Sistema Educacional Brasileiro was acquired for £108m. 
In 2010 the transactions with non-controlling interests (£7m) comprise the acquisition of the remaining  
non-controlling interest in our Italian Education business and the receipt of proceeds from shares issued to 
employees of Interactive Data.  

 
 
 
 
 
Section 5 Financial statements

155

33. Cash generated from operations 

All figures in £ millions 

Profit 
Adjustments for: 
Income tax 
Depreciation 
Amortisation of acquired intangible assets 
Amortisation of other intangible assets 
Loss on sale of property, plant and equipment 
Net finance costs 
Share of results of joint ventures and associates 
Profit on disposal of discontinued operations 
(Profit)/loss on disposals 
Acquisition costs 
Net foreign exchange adjustment from transactions 
Share-based payment costs 
Pre-publication 
Inventories 
Trade and other receivables 
Trade and other liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Net cash generated from operations 
Dividends from joint ventures and associates 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from sale of property, plant and equipment 
Proceeds from sale of intangible assets 
Finance lease principal payments 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Free cash flow 
Dividends paid (including to non-controlling interests) 
Net movement of funds from operations 
Acquisitions and disposals (net of tax) 
Purchase of treasury shares 
New equity 
Other movements on financial instruments 
Net movement of funds 
Exchange movements on net debt 
Total movement in net debt 

Notes

2011 

956 

2010 

1,300 

10

11

11

6

12

3

26

199 
70 
139 
48 
– 
71 
(33) 
– 
(435) 
12 
24 
40 
2 
15 
(9) 
31 
(65) 
28 
1,093 
30 
(67) 
(77) 
9 
3 
(8) 
983 
(151) 
(60) 
772 
(319) 
453 
(420) 
(60) 
21 
(8) 
(14) 
(55) 
(69) 

480 
82 
113 
51 
3 
73 
(41) 
(1,037) 
10 
11 
(3) 
39 
29 
37 
(82) 
165 
(64) 
3 
1,169 
23 
(76) 
(56) 
– 
– 
(3) 
1,057 
(85) 
(68) 
904 
(298) 
606 
150 
(77) 
12 
2 
693 
(31) 
662 

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156

Pearson plc Annual report and accounts 2011

Notes to the consolidated financial statements continued 

33. Cash generated from operations continued 

Net cash generated from operations is translated at an exchange rate approximating to the rate at the date of 
cash flow. The difference between this rate and the average rate used to translate profit gives rise to a currency 
adjustment in the reconciliation between net profit and net cash generated from operations. This adjustment 
reflects the timing difference between recognition of profit and the related cash receipts or payments. 

Operating cash flow, operating free cash flow and total free cash flow are non-GAAP measures and have been 
disclosed as they are part of Pearson’s corporate and operating measures.  

In the cash flow statement, proceeds from sale of property, plant and equipment comprise: 

All figures in £ millions 

Net book amount 
Loss on sale of property, plant and equipment 
Proceeds from sale of property, plant and equipment 

2011 

2010 

9 
– 
9 

3 
(3) 
– 

The principal other non-cash transactions are movements in finance lease obligations of £10m (2010: £2m). 

34. Contingencies 

There are contingent Group liabilities that arise in the normal course of business in respect of indemnities, 
warranties and guarantees in relation to former subsidiaries and in respect of guarantees in relation to subsidiaries, 
joint ventures and associates. In addition there are contingent liabilities of the Group in respect of legal claims, 
contract disputes, royalties, copyright fees, permissions and other rights. None of these claims are expected to 
result in a material gain or loss to the group. 

During the year various government bodies in the US and Europe have been in the process of investigating Penguin 
and other major publishers over the agency arrangements for selling e-books. These investigations are ongoing and 
Penguin is cooperating fully with these inquiries. At the same time beginning in August 2011, Penguin and various 
other book publishers and book retailers have been sued in a number of private consumer class action law suits in 
the US which allege violation of the anti-trust and unfair competition laws by the defendants in connection with the 
adoption of the agency selling model for e-books. The complaints in those suits generally seek treble damages, 
injunctive relief and attorneys’ fees. Penguin is defending itself in those actions and believes that it was fully 
compliant with all applicable laws.  

35. Commitments 

There were no commitments for capital expenditure contracted for at the balance sheet date but not yet incurred. 

The Group leases various offices and warehouses under non-cancellable operating lease agreements. The leases 
have varying terms and renewal rights. The Group also leases various plant and equipment under operating lease 
agreements, also with varying terms. The lease expenditure charged to the income statement during the year is 
disclosed in note 4. 

The future aggregate minimum lease payments in respect of operating leases are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 

2011 

179 
164 
149 
134 
119 
980 
1,725 

2010 

164 
151 
130 
112 
95 
785 
1,437 

 
Section 5 Financial statements

157

36. Related party transactions 

Joint ventures and associates 
Amounts advanced to joint ventures and associates during the year and at the balance sheet date are set out 
in note 12. There are no material amounts falling due from joint ventures and associates. In December 2011, 
the Group disposed of its 50% interest in FTSE International Ltd and details of this transaction are also shown 
in note 12.  

Key management personnel 
Key management personnel are deemed to be the members of the board of directors of Pearson plc. It is this 
board which has responsibility for planning, directing and controlling the activities of the Group. Key management 
personnel compensation is disclosed in the directors’ remuneration report. 

There were no other material related party transactions. 

No guarantees have been provided to related parties. 

37. Events after the balance sheet date 

There were no significant post balance sheet events. 

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158  

Pearson plc Annual report and accounts 2011

Company balance sheet 
As at 31 December 2011 

All figures in £ millions 

Notes

2011 

2010 

Assets 
Non-current assets 
Investments in subsidiaries 
Amounts due from subsidiaries 
Financial assets – Derivative financial instruments 

Current assets 
Amounts due from subsidiaries 
Prepayments 
Financial assets – Derivative financial instruments 
Current income tax assets 
Cash and cash equivalents (excluding overdrafts) 

Total assets 
Liabilities 
Non-current liabilities 
Amounts due to subsidiaries 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 

Current liabilities 
Amounts due to subsidiaries 
Current income tax liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 

Total liabilities 
Net assets 
Equity 
Share capital 
Share premium 
Treasury shares 
Special reserve 
Retained earnings 
Total equity attributable to equity holders of the company 

2

6

6

4

5

6

5

6

7

7

8

9,056 
318 
177 
9,551 

2,944 
4 
– 
– 
469 
3,417 
12,968 

(1,370) 
(481) 
(2) 
(1,853) 

(5,850) 
(10) 
(703) 
(1) 
(6,564) 
(8,417) 
4,551 

204 
2,544 
(94) 
447 
1,450 
4,551 

9,180 
323 
134 
9,637 

1,602 
8 
6 
9 
944 
2,569 
12,206 

(2,752) 
(464) 
(6) 
(3,222) 

(4,306) 
– 
(859) 
– 
(5,165) 
(8,387) 
3,819 

203 
2,524 
(82) 
447 
727 
3,819 

These financial statements have been approved for issue by the board of directors on 7 March 2012 and signed on 
its behalf by  

Robin Freestone Chief financial officer 
7 March 2012 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company statement of changes in equity 
Year ended 31 December 2011 

Section 5 Financial statements

159

All figures in £ millions 

At 1 January 2011 
Profit for the year 
Issue of ordinary shares under  
share option schemes 
Purchase of treasury shares 
Release of treasury shares 
Dividends 
At 31 December 2011 

All figures in £ millions 

At 1 January 2010 
Profit for the year 
Issue of ordinary shares under  
share option schemes 
Net purchase of treasury shares 
Release of treasury shares 
Dividends 
At 31 December 2010

Share 
capital

203
–

1
–
–
–
204

Share 
capital

203
–

–
–
–
–
203

Share 
premium

2,524
–

20
–
–
–
2,544

Share 
premium

2,512
–

12
–
–
–
2,524

Equity attributable to equity holders of the company 

Treasury 
shares

Special 
reserve

(82)
–

–
(60)
48
–
(94)

447
–

–
–
–
–
447

Retained 
earnings 

727 
1,089 

– 
– 
(48) 
(318) 
1,450 

Total 

3,819 
1,089 

21 
(60) 
– 
(318) 
4,551 

Equity attributable to equity holders of the company 

Treasury 
shares

Special 
reserve

Retained 
earnings 

(47)
–

–
(71)
36
–
(82)

447
–

–
–
–
–
447

766 
289 

– 
– 
(36) 
(292) 
727 

Total 

3,881 
289 

12 
(71) 
– 
(292) 
3,819 

The special reserve represents the cumulative effect of cancellation of the company’s share premium account.  

Included within retained earnings is an amount of £131m (2010: £131m) relating to profit on intra-group disposals 
that is not distributable. 

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160  

Pearson plc Annual report and accounts 2011

Company cash flow statement 
Year ended 31 December 2011 

All figures in £ millions 

Notes

2011 

2010 

Cash flows from operating activities 
Net profit 
Adjustments for: 
Income tax  
Net finance costs 
Amounts due (to)/from subsidiaries 
Net cash generated from operations 
Interest paid 
Tax received 
Net cash generated from operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Interest received 
Net cash used in investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Net purchase of treasury shares 
Repayment of borrowings 
Dividends paid to company’s shareholders 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

1,089 

289 

(39) 
85 
(917) 
218 
(112) 
57 
163 

(114) 
– 
(114) 

21 
(60) 
(307) 
(318) 
(664) 
(29) 
(644) 
410 
(234) 

(40) 
115 
873 
1,237 
(156) 
50 
1,131 

(93) 
1 
(92) 

12 
(71) 
– 
(292) 
(351) 
17 
705 
(295) 
410 

7

4

 
 
 
 
 
 
 
 
 
 
 
 
Notes to the company financial statements 

Section 5 Financial statements

161

1. Accounting policies  

The financial statements on pages 158 to 166 comprise the separate financial statements of Pearson plc. As 
permitted by section 408 of the Companies Act 2006, only the consolidated income statement and statement of 
comprehensive income has been presented. 

The company has no employees. 

The accounting policies applied in the preparation of these company financial statements are the same as those set 
out in note 1 to the consolidated financial statements with the addition of the following: 

Investments  
Investments in subsidiaries are stated at cost less provision for impairment, with the exception of certain hedged 
investments that are held in a foreign currency and revalued at each balance sheet date. 

2. Investments in subsidiaries 

All figures in £ millions 

At beginning of year 
Subscription for share capital in subsidiaries 
Disposals/liquidations 
Currency revaluations 
At end of year 

3. Financial risk management  

2011 

2010 

9,180 
279 
(413) 
10 
9,056 

8,547 
1,884 
(1,291) 
40 
9,180 

The company’s financial instruments comprise amounts due to/from subsidiary undertakings, cash and cash 
equivalents, derivative financial instruments and current and non-current borrowings. Derivative financial 
instruments are held at fair value, with all other financial instruments held at amortised cost. The company’s 
approach to the management of financial risks is consistent with the Group’s treasury policy, as discussed 
in note 19 to the consolidated financial statements. The company believes the value of its financial assets to be 
fully recoverable. 

The company designates certain of its qualifying derivative financial instruments as hedges of the fair value of 
its bonds (fair value hedges). Changes in the fair value of these derivative financial instruments are recorded 
in the income statement, together with any change in the fair value of the hedged liability attributable to the 
hedged risk. 

The carrying value of the company’s financial instruments is exposed to movements in interest rates and foreign 
currency exchange rates (primarily US dollars). The company estimates that a 1% increase in interest rates would 
result in a £40m decrease in the carrying value of its financial instruments, with a 1% decrease in interest rates 
resulting in a £41m increase in their carrying value. The company also estimates that a 10% strengthening in sterling 
would decrease the carrying value of its financial instruments by £122m, while a 10% decrease in the value of 
sterling would increase the carrying value by £149m. These increases and decreases in carrying value would be 
recorded through the income statement. Sensitivities are calculated using estimation techniques such as discounted 
cash flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative interest 
rates, these points on the yield curve were adjusted to 0%. 

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162

Pearson plc Annual report and accounts 2011

Notes to the company financial statements continued 

3. Financial risk management continued  

The maturity of contracted cash flows on the company’s borrowings and all of its derivative financial instruments 
are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

USD

(24)
128
176
280

251
(292)
321
280

USD

297
109
158
564

589
(364)
339
564

GBP

3
24
–
27

303
(281)
5
27

GBP

3
27
–
30

320
(297)
7
30

Other 

2 
25 
– 
27 

– 
– 
27 
27 

Other 

3 
32 
– 
35 

– 
– 
35 
35 

2011 

Total 

(19) 
177 
176 
334 

554 
(573) 
353 
334 

2010 

Total 

303 
168 
158 
629 

909 
(661) 
381 
629 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the company net settles these amounts wherever possible. 

Any amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity 
date of the relevant facility, with interest calculated as payable in each calendar year up to and including the date of 
maturity of the facility. 

 
 
 
 
 
 
 
 
Section 5 Financial statements

163

4. Cash and cash equivalents (excluding overdrafts) 

All figures in £ millions 

Cash at bank and in hand 
Short-term bank deposits 

2011 

– 
469 
469 

2010 

2 
942 
944 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.  

At the end of 2011 the currency split of cash and cash equivalents was US dollar 2% (2010: 86%), sterling 98% 
(2010: 13%) and Hong Kong dollar 0% (2010: 1%). 

Cash and cash equivalents have fair values that approximate to their carrying amounts due to their short-term 
nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 

Cash and cash equivalents 
Bank overdrafts 

5. Financial liabilities – Borrowings 

All figures in £ millions 

Non-current 
7.0% Sterling Bonds 2014 (nominal amount £250m) 
4.625% US Dollar notes 2018 (nominal amount $300m) 

Current 
Due within one year or on demand: 
Bank loans and overdrafts 
7.0% Global Dollar Bonds 2011 (nominal amount $500m) 

Total borrowings 

Included in the non-current borrowings above is £4m of accrued interest (2010: £4m). 

Included in the current borrowings above is £nil of accrued interest (2010: £1m). 

2011 

469 
(703) 
(234) 

2010 

944 
(534) 
410 

2011 

2010 

257 
224 
481 

703 
– 
703 
1,184 

256 
208 
464 

534 
325 
859 
1,323 

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164  

Pearson plc Annual report and accounts 2011

Notes to the company financial statements continued 

5. Financial liabilities – Borrowings continued  

The maturity of the company’s non-current borrowings is as follows: 

All figures in £ millions 

Between one and two years 
Between two and five years 
Over five years 

2011 

– 
257 
224 
481 

2010 

– 
256 
208 
464 

As at 31 December 2011 the exposure to interest rate changes of the borrowings and amounts due to subsidiaries 
when the borrowings re-price is as follows: 

All figures in £ millions 

Re-pricing profile of borrowings 
Amounts due to subsidiaries 
Effect of rate derivatives 

One year

703
5,850
1,273
7,826

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
7.0% Global Dollar Bonds 2011 
7.0% Sterling Bonds 2014 
4.625% US Dollar notes 2018 

Effective 
interest rate

Carrying 
amount

n/a
n/a 
7.20%
4.69%

703
–
257
224
1,184

One to 
five years

More than  
five years 

257
825
(726)
356

2011

Market 
value

703
–
282
206
1,191

224 
545 
(547) 
222 

Carrying 
amount 

534 
325 
256 
208 
1,323 

Total 

1,184 
7,220 
– 
8,404 

2010 

Market  
value 

534 
327 
282 
192 
1,335 

The market values are based on clean market prices at the year end or, where these are not available, on the 
quoted market prices of comparable debt issued by other companies. The effective interest rates above relate to 
the underlying debt instruments.  

The carrying amounts of the company’s borrowings are denominated in the following currencies: 

All figures in £ millions 

US dollar 
Sterling 
Euro 

2011 

373 
802 
9 
1,184 

2010 

579 
736 
8 
1,323 

 
 
 
 
 
 
 
 
 
Section 5 Financial statements

165

6. Derivative financial instruments  

The company’s outstanding derivative financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives –  
in a fair value hedge relationship 
Interest rate derivatives –  
not in a hedge relationship 
Cross currency derivatives 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later  
than five years 
Later than five years 
Total 

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets 

Liabilities 

2011

2010 

243

1,030
220
1,493

–

946
547
1,493

35

119
23
177

–

81
96
177

–

–
(3)
(3)

(1)

(2)
–
(3)

369

1,214
220
1,803

319

749
735
1,803

24 

96 
20 
140 

6 

74 
60 
140 

– 

– 
(6) 
(6) 

– 

(6) 
– 
(6) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined 
by using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models.  

7. Share capital and share premium 

At 1 January 2010 
Issue of shares – share option schemes 
At 31 December 2010 
Issue of shares – share option schemes 
At 31 December 2011 

Number of 
shares 
000s

810,799
1,878
812,677
2,949
815,626

Ordinary  
shares  
£m 

203 
– 
203 
1 
204 

Share  
premium  
£m 

2,512 
12 
2,524 
20 
2,544 

The ordinary shares have a par value of 25p per share (2010: 25p per share). All issued shares are fully paid. 
All shares have the same rights. 

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166

Pearson plc Annual report and accounts 2011

Notes to the company financial statements continued 

8. Treasury shares 

At 1 January 2010 
Purchase of treasury shares  
Contribution from subsidiaries 
Release of treasury shares  
At 31 December 2010 
Purchase of treasury shares  
Contribution from subsidiaries 
Release of treasury shares  
At 31 December 2011 

Number of  
shares  
000s 

9,665 
8,000 
– 
(3,656) 
14,009 
5,387 
– 
(4,731) 
14,665 

£m 

47 
77 
(6) 
(36) 
82 
60 
– 
(48) 
94 

The company holds its own shares in trust to satisfy its obligations under its restricted share plans. These shares 
are treated as treasury shares for accounting purposes and have a par value of 25p per share. The nominal value of 
the company’s treasury shares amounts to £3.7m (2010: £3.5m). At 31 December 2011 the market value of the 
company’s treasury shares was £177.4m (2010: £141.2m). 

9. Contingencies 

There are contingent liabilities that arise in the normal course of business in respect of indemnities, warranties and 
guarantees in relation to former subsidiaries and in respect of guarantees in relation to subsidiaries. In addition 
there are contingent liabilities in respect of legal claims. None of these claims are expected to result in a material 
gain or loss to the company. 

10. Audit fees 

Statutory audit fees relating to the company were £35,000 (2010: £35,000). 

11. Related party transactions 

Subsidiaries  
The company transacts and has outstanding balances with its subsidiaries. Amounts due from subsidiaries and 
amounts due to subsidiaries are disclosed on the face of the company balance sheet.  

These loans are generally unsecured and interest is calculated based on market rates. The company has interest 
payable to subsidiaries for the year of £176m (2010: £209m) and interest receivable from subsidiaries for the 
year of £54m (2010: £56m). Management fees payable to subsidiaries in respect of centrally provided services 
amounted to £17m (2010: £33m). Dividends received from subsidiaries were £1,471m (2010: £1,695m). 

Key management personnel 
Key management personnel are deemed to be the members of the board of directors of the company. 
It is this board which has responsibility for planning, directing and controlling the activities of the company. 
Key management personnel compensation is disclosed in the report on directors’ remuneration in the 
consolidated financial statements.  

There were no other material related party transactions. 

 
 
Principal subsidiaries 

Section 5 Financial statements

167

The principal operating subsidiaries at 31 December 2011 are listed below. They operate mainly in the countries 
of incorporation or registration. The investments are in equity share capital and they are all 100% owned. 

Country of incorporation or registration 

Pearson Education 
Pearson Education Inc. 
Pearson Education Ltd 
Edexcel Ltd* 
NCS Pearson Inc. 
FT Group 
The Financial Times Ltd 
Mergermarket Ltd 
The Penguin Group 
Penguin Group (USA) Inc. 
The Penguin Publishing Co Ltd 
Dorling Kindersley Holdings Ltd* 

* Direct investment of Pearson plc. 

US 
England 
England 
US 

England 
England 

US 
England 
England 

The company has taken advantage of the exemption under Section 410(2) of the Companies Act 2006 by 
providing information only in relation to subsidiary undertakings whose results or financial position, in the opinion 
of the directors, principally affected the financial statements. A complete list of subsidiary and associated 
undertakings will be included in the next Pearson plc annual return filed with the Registrar of Companies. 

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168

Pearson plc Annual report and accounts 2011

Five year summary 

All figures in £ millions 

Sales 
North American Education 
International Education 
Professional 
Education 
FT Group 
Penguin 
Continuing 
Discontinued 
Total sales 

Adjusted operating profit 
North American Education 
International Education 
Professional 
Education 
FT Group 
Penguin 
Continuing 
Discontinued 
Total adjusted operating profit 

2007

2008

2009

2010 

2011 

1,667
735
226
2,628
344
846
3,818
511
4,329

273
92
27
392
56
74
522
112
634

2,002
866
244
3,112
390
903
4,405
414
4,819

303
135
36
474
74
93
641
121
762

2,470
1,035
275
3,780
358
1,002
5,140
484
5,624

403
141
43
587
39
84
710
148
858

2,640 
1,234 
333 
4,207 
403 
1,053 
5,663 
296 
5,959 

469 
171 
51 
691 
60 
106 
857 
81 
938 

2,584 
1,424 
382 
4,390 
427 
1,045 
5,862 
– 
5,862 

493 
196 
66 
755 
76 
111 
942 
– 
942 

Operating margin – continuing 

13.7%

14.6%

13.8%

15.1% 

16.1% 

Adjusted earnings 
Total adjusted operating profit 
Net finance costs 
Income tax 
Non-controlling interest 
Adjusted earnings 
Weighted average number of shares (millions) 
Adjusted earnings per share 

634
(85)
(145)
(32)
372
796.8
46.7p

762
(88)
(178)
(36)
460
797.0
57.7p

858
(97)
(194)
(44)
523
799.3
65.4p

938 
(85) 
(215) 
(17) 
621 
801.2 
77.5p 

942 
(52) 
(199) 
1 
692 
800.2 
86.5p 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 5 Financial statements

169

All figures in £ millions 

2007

2008

2009

2010 

2011 

Cash flow 
Operating cash flow 
Operating cash conversion 
Operating free cash flow 
Operating free cash flow per share 
Total free cash flow 
Total free cash flow per share 

Net assets

Net debt

Return on invested capital (gross basis) 
Total adjusted operating profit 
Cash tax paid 
Return 
Average invested capital
Return on invested capital

684 
108%
533 
66.9p
407 
51.1p

796
104%
631
79.2p
631
79.2p

913
106%
723
90.5p
723
90.5p

1,057 
113% 
904 
112.8p 
904 
112.8p 

983 
104% 
772 
96.5p 
772 
96.5p 

3,874 

5,024

4,636

5,605 

5,962 

973 

1,460

1,092

430 

499 

634 
(61)
573 
6,423 
8.9%

762
(89)
673
7,337
9.2%

858
(103)
755
8,504
8.9%

938 
(85) 
853 
8,315 
10.3% 

942 
(151) 
791 
8,731 
9.1% 

Dividend per share

31.6p

33.8p

35.5p

38.7p 

42.0p 

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170

Pearson plc Annual report and accounts 2011

Corporate and operating measures 

Sales – underlying and constant exchange rate movement  

Sales movement for continuing operations excluding the impact of acquisitions and disposals and movements in 
exchange rates. 

All figures in £ millions 

Underlying increase 
Portfolio changes 
Exchange differences 
Total sales increase 
Underlying increase 
Constant exchange rate increase 

Adjusted income statement 

2011 

59 
262 
(122) 
199 
1% 
6% 

Reconciliation of the consolidated income statement to the adjusted numbers presented as non-GAAP measures 
in the financial statements. 

2011 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year 
Non-controlling interest 
Earnings 

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Amortisation 
of acquired 
intangibles

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Tax loss 
recognition 

Adjusted 
income 
statement 

1,226
(71)
1,155
(199)
956
1
957

–
–
–
–
–
–
–

(435)
–
(435)
19
(416)
–
(416)

12
–
12
(4)
8
–
8

139
–
139
(44)
95
–
95

–
19
19
(5)
14
–
14

– 
– 
– 
34 
34 
– 
34 

– 
– 
– 
– 
– 
– 
– 

942 
(52) 
890 
(199) 
691 
1 
692 

 
 
 
 
 
 
 
 
Section 5 Financial statements

171

Adjusted income statement continued 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from 
continuing operations 
Profit for the year from 
discontinued operations 
Profit for the year 
Non-controlling interest 
Earnings 

2010 

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Amortisation 
of acquired 
intangibles

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Tax loss 
recognition 

Adjusted 
income 
statement 

743
(73)
670
(146)

81
–
81
(31)

524

50

(2)
–
(2)
(1)

(3)

776
1,300
(3)
1,297

(50)
–
–
–

(731)
(734)
(12)
(746)

11
–
11
(4)

7

–
7
–
7

105
–
105
(35)

70

5
75
(2)
73

–
(12)
(12)
3

(9)

–
(9)
–
(9)

– 
– 
– 
36 

36 

– 
36 
– 
36 

– 
– 
– 
(37) 

938 
(85) 
853 
(215) 

(37) 

638 

– 
(37) 
– 
(37) 

– 
638 
(17) 
621 

Adjusted operating profit – underlying and constant exchange rate movement  

Operating profit movement excluding the impact of acquisitions, disposals and movements in exchange rates. 

All figures in £ millions 

Underlying increase 
Portfolio changes 
Exchange differences 
Total adjusted operating profit increase 
Underlying increase 
Constant exchange rate increase 

2011 

62 
39 
(16) 
85 
7% 
12% 

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172

Pearson plc Annual report and accounts 2011

Corporate and operating measures continued 

Free cash flow per share 

Operating cash flow for continuing and discontinued operations before tax and finance charges, divided by the 
weighted average number of shares in issue. 

All figures in £ millions 

2011 

2010 

Adjusted operating profit 
Cash conversion 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Total operating free cash flow 
Non operating tax paid 
Total free cash flow 
Weighted average number of shares in issue (millions) 
Operating free cash flow per share 
Total free cash flow per share 

Return on invested capital 

All figures in £ millions 

Total adjusted operating profit 
Amortisation of acquired intangibles 
Operating tax paid 
Return 
Average goodwill and other intangibles 
Average net operating assets 
Average invested capital 
Return on invested capital 

942 
104% 
983 
(151) 
(60) 
772 
– 
772 
800.2 
96.5p 
96.5p 

938 
113% 
1,057 
(85) 
(68) 
904 
– 
904 
801.2 
112.8p 
112.8p 

Net invested capital

Gross invested capital 

2011

942
(139)
(151)
652
5,680
1,047
6,727
9.7%

2010

2011 

2010 

938
(113)
(85)
740
5,362
974
6,336
11.7%

942 
– 
(151) 
791 
7,684 
1,047 
8,731 
9.1% 

938 
– 
(85) 
853 
7,341 
974 
8,315 
10.3% 

Return on invested capital is calculated using two methods: 

Gross basis – total adjusted operating profit less operating cash tax paid expressed as a percentage of average 
gross invested capital. Gross invested capital includes the original unamortised goodwill and intangibles. 

Net basis – total adjusted operating profit less intangible amortisation and operating cash tax paid expressed as a 
percentage of average net invested capital. Net invested capital includes the carrying value (after amortisation) of 
goodwill and intangibles. 

 
 
 
Index to financial statements

Consolidated financial statements

Consolidated income statement

Consolidated statement of comprehensive income

Consolidated balance sheet

Consolidated statement of changes in equity

Consolidated cash flow statement

Independent auditors’ report to the members of Pearson plc

Notes to the consolidated financial statements

1  

2  

Accounting policies

Segment information

3   Discontinued operations

4   Operating expenses

5  

Employee information

6   Net finance costs

7  

8  

Income tax

Earnings per share

9   Dividends

10   Property, plant and equipment

11  

12  

Intangible assets

Investments in joint ventures and associates

13   Deferred income tax

14   Classification of financial instruments 

15   Other financial assets

16   Derivative financial instruments

17   Cash and cash equivalents (excluding overdrafts)

18  

19  

20  

21  

Financial liabilities – Borrowings

Financial risk management

Intangible assets – Pre-publication

Inventories

22   Trade and other receivables

23   Provisions for other liabilities and charges

24   Trade and other liabilities

25   Retirement benefit and other post-retirement obligations

26  

27  

Share-based payments

Share capital and share premium

28   Treasury shares

29  Other comprehensive income

30   Business combinations

31  Disposals

32 

Transactions with non-controlling interest

33  Cash generated from operations

34  Contingencies

35  Commitments 

36  Related party transactions

37 

Events after the balance sheet date

Company financial statements

Company balance sheet

Company statement of changes in equity

Company cash flow statement

Notes to the company financial statements

Principal subsidiaries

Five year summary

Corporate and operating measures

Section 5 Financial statements

173

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174  

Pearson plc Annual report and accounts 2011

Shareholder information 

Pearson ordinary shares are listed on the London 
Stock Exchange and on the New York Stock Exchange 
in the form of American Depositary Receipts. 

Corporate website 

The investors’ section of our corporate website 
www.pearson.com/investors provides a wealth of 
information for shareholders. It is also possible to 
sign up to receive email alerts for reports and press 
releases relating to Pearson at 
www.pearson.com/investors/announcements/ 
email-alerts 

Shareholder information online 

Equiniti provides a range of shareholder information 
online. You can check your holding and find practical 
help on transferring shares or updating your details at 
www.shareview.co.uk. For more information, please 
contact our registrar, Equiniti, Aspect House, Spencer 
Road, Lancing, West Sussex BN99 6DA. Telephone 
0871 384 2233* or, for those shareholders with 
hearing difficulties, textphone number 0871 384 2255*. 

Information about the Pearson share price 

The company’s share price can be found on our 
website at www.pearson.com. It also appears in the 
financial columns of the national press. 

Payment of dividends to mandated accounts 

Should you elect to have your dividends paid through 
BACS, this can be done directly into a bank or building 
society account, with the tax voucher sent to the 
shareholder’s registered address. Equiniti can be 
contacted for information on 0871 384 2043*. 

Dividend reinvestment plan (DRIP) 

The DRIP gives shareholders the right to buy the 
company’s shares on the London stock market 
with their cash dividend. For further information, 
please contact Equiniti on 0871 384 2268*. 

Individual Savings Accounts (ISAs) 

Equiniti offers ISAs in Pearson shares. For more 
information, please go to 
www.shareview.co.uk/dealing or call customer 
services on 0845 300 0430*. 

Share dealing facilities 

Equiniti offers telephone and internet services 
for dealing in Pearson shares. For further 
information, please contact their telephone dealing 
helpline on 08456 037 037 (weekdays only) or, for 
online dealing, log on to www.shareview.co.uk/dealing. 
You will need your shareholder reference number 
as shown on your share certificate.  

A weekly postal dealing service is also available 
through Equiniti. Please telephone 0871 384 2248* for 
details or log on to www.shareview.co.uk to download 
a form. 

ShareGift 

Shareholders with small holdings of shares, whose 
value makes them uneconomic to sell, may wish to 
donate them to ShareGift, the share donation charity 
(registered charity number 1052686). Further 
information about ShareGift and the charities it has 
supported may be obtained from their website, 
www.ShareGift.org or by contacting them at 
17 Carlton House Terrace, London SW1Y 5AH. 

American Depositary Receipts (ADRs) 

Pearson’s ADRs are listed on the New York Stock 
Exchange and traded under the symbol PSO. Each ADR 
represents one ordinary share. For enquiries regarding 
registered ADR holder accounts and dividends, 
please contact The Bank of New York Mellon, 
PO Box 358516, Pittsburgh, PA 15252-8516, 
telephone 1 866 259 2289 (toll free within the US) 
or 001 201 680 6825 (outside the US). Alternatively, 
you may e-mail shrrelations@bnymellon.com, or log 
on to www.bnymellon.com/shareowner. Voting rights 
for registered ADR holders can be exercised through 
The Bank of New York Mellon, and for beneficial 
ADR holders (and/or nominee accounts) through 
your US brokerage institution. Pearson will file with 
the Securities and Exchange Commission a Form 20-F. 

*Calls to these numbers are charged at 8p per minute 
from a BT landline. Other provider costs may vary. 
Lines open 8.30am to 5.30pm Monday to Friday. 

 
 
 
 
Section 5 Financial statements

175

Share register fraud: protecting your investment 

Pearson does not contact its shareholders directly to 
provide recommendation advice and neither does it 
appoint third parties to do so. As required by law, our 
shareholder register is available for public inspection 
but we cannot control the use of information obtained 
by persons inspecting the register. Please treat any 
approaches purporting to originate from Pearson 
with caution.  

For more information, please log on to our website at 
www.pearson.com/investors/shareholder-
information/boiler-room-scams and 
www.pearson.com/shareholderfaqs 

Tips on protecting your shares 

›(cid:3)Keep any documentation that contains your 

shareholder reference number in a safe place and 
shred any unwanted documentation 

›(cid:3)Inform our registrar, Equiniti promptly when you 

change address 

›(cid:3)Be aware of dividend payment dates and contact the 

registrar if you do not receive your dividend cheque or 
better still, make arrangements to have the dividend 
paid directly into your bank account 

›(cid:3)Consider holding your shares electronically in a CREST 

account via a nominee 

2012 Financial calendar 

Ex-dividend date  
Record date  
Last date for dividend reinvestment 
election  
Annual General Meeting 
Payment date for dividend and share 
purchase date for dividend reinvestment 
Interim results  
Payment date for interim dividend  

4 April
10 April

13 April
27 April

4 May
27 July
14 September

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176

Pearson plc Annual report and accounts 2011

Principal offices worldwide 

Pearson plc 
80 Strand,  
London WC2R 0RL, UK 
T +44 (0)20 7010 2000 
F +44 (0)20 7010 6060 
firstname.lastname@pearson.com 
www.pearson.com 

Pearson Inc. 
1330 Avenue of the Americas, 
New York City,  
NY 10019, USA 
T +1 212 641 2400 
F +1 212 641 2500 
firstname.lastname@pearson.com 
www.pearson.com 

Pearson North America 
One Lake Street,  
Upper Saddle River,  
NJ 07458, USA  
T +1 201 236 7000 
F +1 201 236 3222  
firstname.lastname@pearson.com 
www.pearsoned.com 

Pearson International 
190 High Holborn,  
London WC1V 7BH, UK  
T +44 (0)20 7190 4190  
F +44 (0)20 7190 5700 
firstname.lastname@pearson.com 
www.pearson.com 

Financial Times Group (UK) 
Number One Southwark Bridge, 
London SE1 9HL, UK 
T +44 (0)20 7873 3000 
F +44 (0)20 7873 4721 
firstname.lastname@ft.com 
www.ft.com 

The Penguin Group (UK) 
80 Strand,  
London WC2R 0RL, UK 
T +44 (0)20 7010 3000 
F +44 (0)20 7010 6060 
firstname.lastname@uk.penguingroup.com 
www.penguin.co.uk 

The Penguin Group (USA) 
375 Hudson Street,  
New York City,  
NY 10014, USA 
T +1 212 366 2000 
F +1 212 366 2666 
firstname.lastname@us.penguingroup.com 
us.penguingroup.com 

Pearson plc  
Registered number 53723 (England) 

 
 
Design and Production: radley yeldar (London) ry.com
Print: Pureprint Group

Pearson has supported the planting of 625 square metres  
of new native woodland with the Woodland Trust, helping 
to remove 25 tonnes of carbon dioxide emissions 
generated by the production of this report.

This report has been printed on Edixion Challenger 
Offset which is FSC® certified and made from 100% 
Elemental Chlorine Free (ECF) pulp. The mill and the 
printer are both certified to ISO 14001 environmental 
management system and registered to EMAS the eco 
management Audit Scheme. The report was printed  
using vegetable based inks by a CarbonNeutral® printer.

Notes

Reliance on this document
Our Business Review on pages 02 to 45 has been 
prepared in accordance with the Directors’ Report 
Business Review Requirements of section 417 of the 
Companies Act 2006. It also incorporates much of 
the guidance set out in the Accounting Standards 
Board’s Reporting Statement on the Operating and 
Financial Review. 

The intention of this document is to provide information 
to shareholders and is not designed to be relied upon 
by any other party or for any other purpose.

Forward-looking statements
This document contains forward-looking statements 
which are made by the directors in good faith based 
on information available to them at the time of approval 
of this report. In particular, all statements that express 
forecasts, expectations and projections with respect to 
future matters, including trends in results of operations, 

margins, growth rates, overall market trends, the impact 
of interest or exchange rates, the availability of financing, 
anticipated costs savings and synergies and the execution 
of Pearson’s strategy, are forward-looking statements.  
By their nature, forward-looking statements involve 
risks and uncertainties because they relate to events and 
depend on circumstances that will occur in the future. 
There are a number of factors which could cause actual 
results and developments to differ materially from those 
expressed or implied by these forward-looking 
statements, including a number of factors outside 
Pearson’s control. Any forward-looking statements speak 
only as of the date they are made, and Pearson gives no 
undertaking to update forward-looking statements to 
reflect any changes in its expectations with regard 
thereto or any changes to events, conditions or 
circumstances on which any such statement is based. 

 
Learn more at www.pearson.com

Pearson plc
80 Strand  
London  
WC2R 0RL 
T +44 (0)20 7010 2000 
F +44 (0)20 7010 6060