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FY2012 Annual Report · Pearson
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O U R S T R ATEGY
To find out more about our business 
strategy go to page 06

O U R P E R F O R M A N C E
For an in-depth analysis of how we 
performed in 2012 go to page 11

O U R I M PAC T O N SO C I E T Y
For an explanation of our approach to 
corporate responsibility go to page 34

ANNUAL REPORT AND ACCOUNTS 2012

Always learning

Pearson is the world’s leading 
learning company. We have 48,000 
people in more than 70 countries, 
helping people of all ages to make 
progress in their lives through 
all kinds of learning.

W E H AV E T H R E E WO R L D - L E A D I N G B U S I N ES S ES:

Education
We provide learning materials, 
technologies, assessments and services 
to teachers and students of all ages and 
in more than 70 countries.

Consumer publishing
Penguin publishes thousands of fiction and 
non-fiction books each year – on paper, on 
screens and in audio formats – for readers 
of all ages. It is one of the world’s leading 
consumer publishing businesses and an 
iconic global brand.

Business information
The FT Group provides news, data, 
comment and analysis to the international 
business community. It is known around 
the world for its independent and 
authoritative information.

E R E P O RTI N G C E NTR E:
V I S IT O U R O N L I N E R E P O RTI N G C E N TR E:

n
Learn  
more
e

com
ar2012.pearson.com

S U M M A RY R E P O RT
esentation
Quick, visual presentation  
hlights
of the year’s highlights

V I D EO CO N TE N T
Interviews with: 
Moreno
 › Chairman Glen Moreno
ohn Fallon
 › Chief executive John Fallon
fficer Robin Freestone
 › Chief financial officer Robin Freestone

m
Global trends film

DOW N LOA D S
porate responsibility
Annual and corporate responsibility 
r by section
reports, in full or by section

S E A RC H
ve search
Use our predictive search  
need quickly
to find what you need quickly

Heading one

01
01

1 Overview

A summary of who we are and what 
we do, including performance highlights, 
our business strategy and key areas of 
investment and focus.

02 

Financial highlights

04  Chairman’s introduction

06  Chief executive’s strategic overview

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2 Our performance 

An in-depth analysis of how we 
performed in 2012, the outlook 
for 2013 and the principal risks and 
uncertainties affecting our businesses.

11  Our performance

12 

14 

2013 Outlook

 Education:  
North America, International, Professional

22 

Business information: FT Group

24  Consumer publishing: Penguin

27  Other financial information

31 

Principal risks and uncertainties

3 Our impact on society 

Explains Pearson’s approach to 
corporate responsibility, giving a 
summary of our work in 2012 and  
our plans for 2013.

34 

Introduction

36  Raising literacy levels

37 

Improving learning outcomes

38  Contributing to competitiveness

39 

42 

Responsible business practice

Seven commitments

4 Governance 

Provides details of the board, its policies 
and procedures and the report on 
directors’ remuneration.

44 

Board of directors

47  Chairman’s letter

48 

Board governance

64  Report on directors’ remuneration

5 Financial statements 

Detailed financial statements for both  
the Group and the parent company, 
including an analysis of the key measures 
used by the Group in its management  
of the business.

93 

94 

Financial statements: contents

Independent auditors’ report

96  Group accounts 

166  Parent company accounts

175  Principal subsidiaries

176  Five-year summary

178  Corporate and operating measures

181  Shareholder information

183  Principal offices worldwide

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02

Pearson plc Annual report and accounts 2012

Financial highlights

In financial terms, Pearson’s goal is to achieve 
sustainable growth on three key financial goals 
– earnings, cash and return on invested capital, 
and reliable cash returns to our investors through 
healthy and growing dividends. Over the past 
five years, we have produced consistent and 
considerable growth on all measures. In 2012, 
though we performed well competitively in tough 
market conditions, headline earnings and cash 
were lower than the previous year. Our return 
on invested capital was level at 9.1% and we are 
proposing a 7% dividend increase.

2 012 
£m

2 011 
£m

H E A D L I N E 
G ROW TH

C E R
G ROW TH

U N D E R LY I N G 
G ROW TH

5%

1%

(1)%

(2)%

Business performance*

Sales

6,112

5,862

Adjusted operating profit

936

942

Adjusted earnings  
per share

Operating cash flow

Free cash flow

84.2p

86.5p

788

657

983

772

Free cash flow per share

81.7p

96.5p

Return on invested capital

9.1%

9.1%

4%

(1)%

(3)%

(20)%

(15)%

(15)%

–

Net debt

(918)

(499)

(84)%

Statutory results

Sales

Operating profit

Profit before tax

5,059

4,817

515

434

1,118

1,047

Basic earnings per share

40.5p 119.6p

5%

(54)%

(59)%

(66)%

Cash generated from 
operations

916

1,093

(16)%

Dividend per share

45.0p

42.0p

7%

*Total business (Includes Penguin, which is discontinued in our statutory accounts.)

Note 
Pearson’s 2011 statutory results include a £412m profit on the sale of our 50% stake in FTSE 
International. The 2012 statutory results include £113m in closure costs related to Pearson in Practice.

Throughout this document:
a)   Growth rates are stated on a constant exchange rate (CER) basis unless otherwise stated.  

Where quoted, underlying growth rates exclude both currency movements and portfolio changes. 
Sales and operating profit are stated on a continuing basis, unless otherwise stated.

b)   The ‘business performance’ measures are non-GAAP measures and reconciliations to the equivalent 

statutory heading under IFRS are included in notes 2, 8 and 34 to the annual report.

2 012 S A L E S

£6.1bn
+5%

2 012 A DJ U S TE D O P E R ATI N G P RO F IT

£936m
+1%

O U R F I V E-Y E A R R ECO R D

Average annual growth in  
headline terms 2007–2012 

Adjusted earnings per share

Operating cash flow

+13%
+3%
+7%

Dividend

Section 1 Overview

03

6%

59%

7%

76%

13%

2012 by region

North America £3,604m
Europe £1,334m
Asia £786m
RoW £388m

22%

74%

7%

7%

12%

2012 by region

North America £692m
Europe £109m
Asia £66m
RoW £69m

17%

2012 by business

Education £4,616m
Penguin £1,053m
FT Group £443m

5%

84%

11%

2012 by business

Education £789m
Penguin £98m
FT Group £49m

Sales £m

Adjusted operating profit £m

7000

6000

5000

4000

3000

2000

1000

0

Pearson

Education

Penguin

FT Group

07

08

09

10

11

12

1000

800

600

400

200

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Pearson

Education

Penguin

FT Group

07

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04

Pearson plc Annual report and accounts 2012

Chairman’s introduction

Watch an interview with Glen Moreno,  
Chairman of Pearson. 

ar2012.pearson.com

The basic direction of 
our strategy is unchanged, 
and we are travelling faster 
in our transformation.

Dear shareholders,
2012 was a year of significant leadership transition at  
Pearson. Marjorie Scardino retired on 31 December, 
after a remarkable 16-year tenure as chief executive, 
and John Fallon assumed the role on 1 January of 
this year.

Marjorie’s contribution to Pearson has been defining:

 › she led the transformation of a traditional family 
holding company into a modern global enterprise;

 › she established a clear company purpose: to help 

people improve their lives through learning;

 › she developed a company culture – to be brave, 

imaginative and decent – which will be a lasting legacy;

 › and she leaves behind a thriving company which 
has benefited customers, staff and shareholders.

We all are hugely grateful for her efforts and 
accomplishments.

CEO succession 

CEO succession is a very important board responsibility, 
and one that we have been working on for several 
years. In 2012, the nomination committee spent a 
great deal of time evaluating candidates and planning 
for a seamless handover of duties.

We are confident that John Fallon is the right person 
to lead Pearson in its next phase of development, and 
his leadership over the past few months has reinforced 
that confidence.

We are now focused on the future development of 
our board, which I address in the Governance section 
of this report.

Pearson’s transformation so far

Over the past decade or so, Pearson has focused 
on three fundamental transformations:

 › from a media holding company to an integrated 

education company;

 › from a largely Anglo-American company to a truly 

global enterprise;

 › from an analogue print publisher to a digital content 

and services company.

S H A R E P R I C E P E R F O R M A N C E

One year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Three year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Five year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Source: Datastream to 31 December 2012

TOTA L S H A R E H O L D E R R E T U R N

One year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Three year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Five year % change

Pearson

FTSE 100

FTSE All-Share Media 

STOXX 600 Media

Source: Datastream to 31 December 2012

Section 1 Overview

05

The driving forces behind these transformations are 
building. They include the recognised need for more 
effective and affordable education, especially from  
the growing middle class across the globe, and the 
inexorable tide of “disruptive” technologies which  
are transforming education models.

These forces provide Pearson with huge opportunities, 
but also challenges.

A challenging 2012

As CFO Robin Freestone outlines in his report on our 
financial performance, 2012 was a challenging year for 
many of our businesses, offset by encouraging growth 
in our newer global and digital initiatives.

These challenges were reflected in our share price 
performance, which underperformed our indices.

On a longer-term basis, our share price and total 
shareholder return continue to reflect outperformance. 
(See charts opposite.)

Transformation and acceleration

As John explains in his CEO report, the basic direction 
of Pearson’s strategy will not change. Indeed, our 
efforts to transform the company will accelerate.

Significant restructuring (including the Penguin 
Random House merger), accelerated technology 
investment and increased operating efficiency will 
enable us to reach our strategic goals more rapidly.

As a shareholder, I am very confident about 
Pearson’s future.

All great businesses are based on fundamental 
customer demand, and the global demand for 
affordable, effective education is huge and growing.

We believe that Pearson, as the world’s leading 
education company, is uniquely positioned to help 
meet that demand – and we are rapidly transforming 
the company to do so effectively and profitably.

We are determined to succeed, and our efforts will 
be of great benefit to both our customers and our 
shareholders.

Glen Moreno Chairman

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-1.8%
5.8%
19.0%
17.4%

33.3%
9.0%
39.6%
19.0%

62.3%
-8.7%
18.3%
-16.1%

1.9%
10.0%
23.1%
22.5%

48.6%
21.2%
53.2%
34.8%

99.3%
10.6%
39.9%
4.1%

 
 
 
 
 
06

Pearson plc Annual report and accounts 2012

Pearson’s strategy: John Fallon, Chief executive

Watch an interview with John Fallon,  
Chief executive of Pearson. 

ar2012.pearson.com

As the world’s leading 
learning company, 
Pearson has a once-in-a-
generation opportunity. 
To seize it, we must 
transform the company 
again. Our strategy is 
settled and sound; we 
are now accelerating its 
implementation.

Dear shareholders,
I really do consider it to be a great privilege to be 
writing to you for the first time as Pearson’s chief 
executive. I had the good fortune to join the company 
16 years ago; since then I’ve worked for Pearson in 
London, New York and Harlow and travelled to all 
corners of the world as we’ve built our education 
business. I’ve learned many things in that time, but 
above all that this is a very special company, with 
a great sense of purpose and many talented and 
dedicated people.

In the months since my appointment was announced, 
I’ve spent a good deal of time talking to a wide range 
of stakeholders – customers, shareholders, colleagues 
and partners – about the company.

Faster into digital, services and emerging markets

My conclusion – based on what I’ve heard in recent 
months and learned first hand over the past 16 years – 
is very straightforward. The Pearson strategy is 
settled and sound, and we need to accelerate its 
implementation. We need to move faster in our 
digital transformation, our move into services and 
the building of our presence in emerging markets. 

O U R S TR AT EGY

1 Four global businesses

We are focusing on school, higher education, English 
language learning and business education. We are 
taking an increasingly global view of educational needs 
and trends.

2 Four types of geographic market

We will carefully evaluate when we offer global 
products and services, when we customise for local 
needs, and when we require a true local approach. 
We will focus our investment on markets with the 
biggest growth opportunities.

3 Four business models

We will channel our investment into four proven 
business models: direct-to-consumer; ‘Pearson 
Inside’ (our shorthand for institutional services 
to schools and universities); assessment; and 
learning systems.

Section 1 Overview

07

I want to use this letter to explain why we need 
to accelerate, and how we will do it. 

If you’ve read Marjorie’s letters over the years, you’ll 
be familiar with the key tenets of our strategy and the 
progress that Pearson has already made. Under her 
leadership, Pearson set out to become a world-leading 
education company, and that is a privilege and 
responsibility we now enjoy. We wanted to make a 
radical shift from traditional print products to digital 
and services businesses, and, for the first time in 
Pearson’s history, those now account for half of our 
revenues. We aimed to become a significant player 
in the world’s most dynamic education markets, and 
Pearson is now a meaningful education company in 
China, India, Brazil and Southern Africa. And we’ve 
achieved this transformation while sustaining a 
disciplined approach to capital allocation.

Structural change in the world of education

This is a powerful set of advantages with which to 
tackle a changing external environment. We continue 
to see significant structural change, including a shift 
from print to digital content and from classroom 
instruction to online learning. Spending on textbooks 
is flat or declining, while mobile devices, 

personalised learning and MOOCs (massive open 
online courses) are on the rise. This shift to digital is 
profoundly changing the business model for content: 
it means one-off sales will diminish while subscription 
sales, most bundled with services, will grow. That 
same shift to digital causes considerable change and 
consolidation in the retail channel, with a dramatic 
shift to online sales and different sales patterns for 
physical and digital formats. 

I’m not going to dwell on the 2012 results here, 
because Robin Freestone covers them in detail in the 
next section. But in 2012 we saw plenty of evidence 
to suggest that those structural changes are gathering 
speed and force. In many of our traditional publishing 
markets, we posted another excellent competitive 
performance. Yet the reward for those efforts was 
that in some markets we declined at a slower rate than 
our rivals. At the same time, we draw confidence from 
strong growth in some of our ‘emerging’ markets. 
(We see our fast-growing markets as categories as 
much as geographies – they are digital products and 
services, learning systems, the direct delivery of 
effective education and learning; as well as fast-
growing economies.)

U N I Q U E M A R K E T P O S ITI O N

2011 Education revenues

Pearson
Apollo Group
Benesse Education
Laureate
Kaplan
McGraw-Hill
Career Education Corp
Corinthian Colleges
Cengage Learning
HMH
Santillana
ETS
Anhanguera
New Oriental
K12 Inc
Lagardere Education
Blackboard
Scholastic
Kroton Education
Infinitas Learning
Holtzbrinck (Macmillan)
Sanoma Education
Educomp

$7.0bn
$4.5bn
$3.7bn
$3.2bn
$2.5bn
$2.3bn
$1.8bn
$1.7bn
$1.6bn
$1.2bn
$1.0bn
$0.9bn
$0.7bn
$0.7bn
$0.6bn
$0.6bn
$0.5bn
$0.5bn
$0.4bn
$0.4bn
$0.4bn
$0.4bn
$0.3bn

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08

Pearson plc Annual report and accounts 2012

Pearson’s strategy: John Fallon, Chief executive
continued

Trends

P R I N T TO D I G ITA L

Number of US college students taking at least 
one online course % total enrolments/millions

32.0%

29.2%

27.3%

11

10

09

08

07

06

05

04

03

02

13.5%

11.7%

9.6%

24.1%

21.6%

19.6%

18.2%

Source: Babson annual online learning survey

T H E R I S E O F T H E M I D D L E C L A S S

Numbers of middle class people millions

09

20

Middle class consumption, $bn (2005$)

09

20

6.7m
6.1m
5.6m
4.6m
3.9m
3.3m
3.2m
2.3m
2.0m
1.6m

1,845m
3,249m

$21,284bn
$35,045bn

North America

Europe

Central & South America

Asia Pacific

Sub-Saharan Africa

Middle East & North Africa

Source: The Brookings Institution

TH E CO N S U M E R E D U C ATI O N M A R K E T

Household income spent on education %

China

Turkey

India

Brazil

Indonesia

Saudi Arabia

Russia

South Afri

ica

US

UK

Source: Bureau of Labor Statistics, Office of National Statistics, 
Credit Suisse

13.1%
11.4%
11.1%
9.8%
9.5%
8.6%
6.8%
5.5%
2.1%
1.6%

Our motto, as you might know, is ‘always learning’ 
and there are some lessons for us to learn from all 
this. We have to manage disruption in our traditional 
businesses while building direct relationships with 
learners and leading the digital transformation of 
education. Our future customers will be consumers, 
or learners, just as much as the institutions that serve 
them. We have to tilt the company more quickly 
toward the biggest sources of future demand. We 
have to work ever harder to help our customers do 
more, and better, with less. And we have to focus less 
on what we make, and much more on the measurable 
impact our products and services can actually deliver. 

Global education is a once-in-a-generation opportunity

If that all sounds a little daunting, there is another side 
to the Pearson story. We think education will turn out 
to be the great growth industry of the 21st Century.

People the world over increasingly understand the 
fundamental truth perhaps best expressed by 
Benjamin Franklin: ‘An investment in knowledge 
always pays the best interest.’ 

The economic returns to education are very clear. 
For example, 90% of the fastest-growing jobs in the 
US economy require a college degree and a college 
graduate will earn, on average over their career 
lifetime, one million dollars more than a high-
school drop-out. 

Our growth prospects are also fuelled by a 
remarkable socio-economic trend: in this decade, 
the global middle class will almost double in size to 
more than three billion people. Nearly all of that 
growth will be in the developing world. That’s 
important to many industries but especially to ours, 
because as consumers join the middle class and earn 
higher incomes, they tend to invest more in education 
– either to advance their careers or give their children 
a good start in life. 

We draw two conclusions from those kinds of trends. 
The first is that global education is a once-in-a-
generation opportunity and Pearson is uniquely placed 
to grasp it. The second is that, to seize that opportunity, 
we need to transform the company again. 

Our business

S TR E N GTH I N H I G H - G ROW TH M A R K E T S

$m
Pearson emerging markets revenues $m
Pearson

n emerging markets revenues 

12
12

11
11

10
10

09
09

08
08

07
07

1,241m
1,241m
1,036m
1,036m
834m
834m
648m
648m
513m
513m
471m
471m

China/H
China/Hong Kong
Hong Kong

India
India

Africa
Africa

Central/Latin America
Central/Latin America

Middle East
Middle East

S H I F T TO D I G ITA L A N D S E RV I C ES

Pearson’s digital and services revenues % sales/£m

12

11

10

09

08

07

50%

45%

3,039m
2,633m
2,266m
1,917m
1,481m
1,174m

40%

37%

34%

31%

TH E N E E D F O R TR A N S F O R M ATI O N – W H E R E A R E O U R C U S TO M E R S?

Pearson revenues 2012
Pearson
n revenues 2012
£bn
£bn

K-20 % of students
K-20 % of students
(% CAGR 1998-2010)
(% CAGR 1998-2010)

Emerg
Emerging
ging

Devel
Developed
oped

£0.8bn
£0.8bn

£5.3bn
£5.3bn

North America & Europe
North America & Europe

0.2%
0.2%

RoW
RoW

Emerging markets
Emerging markets

0.6%
0.6% 

3.1%
3.1% 

Source: P
Source: Pearson, UNESCO
earson, UNESCO

Section 1 Overview

09

Transforming the company again

Digital learning services now account for around one-
third of our sales. They are growing at more than 20%, 
but we need to make them a much bigger part of 
Pearson. Emerging markets are another 15% of our 
sales. But they already account for more than one-
third of the world economy and are forecast to 
produce more than two-thirds of global growth 
over the next decade. So, we must radically shift 
our focus, attention and resources to those very big 
opportunities. And that is the reason for the changes 
in the company that we announced with our 2012 
results. We need to shift resources more quickly from 
textbook publishing activities, primarily in the 
developed world, where demand is flat or declining, 
so we can invest more quickly in our fast-growing 
digital and services businesses, with a special emphasis 
on emerging markets.

Our transformation includes a focus on four global 
businesses: School, Higher Education, English and 
Business Education. We are taking an increasingly 
global view of educational needs, consumer trends 
and product development for these businesses.

We are applying a new model where we group 
markets, or countries, in four categories and allocate 
capital accordingly: ‘growth’ markets where we see 
the biggest opportunities; ‘watch’ markets where we 
see potential for big growth; ‘maintain’ markets where 
we have good businesses but see more modest future 
growth; and ‘drive’ markets where we will work 
through local partners to meet those countries’ 
needs more effectively. 

Our framework also involves shifting an increasing 
proportion of investment into our faster-growing and 
proven service-oriented models. They are: direct to 
consumer, building on the success of initiatives such 
as our language schools in China; ‘Pearson Inside,’ 
shorthand for comprehensive institutional services 
such as our virtual schools in the US and school 
systems in Brazil; assessment and certification of 
students and professionals; and personalised learning 
systems, which deliver individual learning through 
systems of instruction combined with measurement 
frameworks and diagnostic assessment.

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10

Pearson plc Annual report and accounts 2012

Pearson’s strategy: John Fallon, Chief executive
continued

An important part of that transformation is the 
merger of our consumer publishing business, Penguin, 
with Bertelsmann’s Random House, which we expect 
to complete this year. Penguin has been part of 
Pearson for more than four decades. It is a special 
company that is deeply intertwined with Pearson’s 
culture and operations. But it had become increasingly 
clear that, in a rapidly-changing consumer books 
industry, Penguin’s creative and financial success could 
best be secured in combination with Random House, 
which we viewed as the ideal partner. This will be an 
excellent business and we will be active long-term 
partners in it.

Another important component will be business 
education, which we see as part of our once-in-a-
generation opportunity. There is a substantial market 
for learning for globally minded, highly aspirational 
business people, and if there is one brand in the world 
that could turbo-charge our ability to capture that 
market, it is the Financial Times. We are actively 
exploring this opportunity.

A focus on outcomes

There is one other major component to the changes 
we are making. For decades, Pearson has provided 
inputs into the process of education: a textbook, an 
assessment, a course, a qualification. We would put all 
of those things in the hands of an experienced teacher 
or an enthusiastic student. In most cases, we would 
not be able to predict or measure learning outcomes.

Under the leadership of our chief education advisor, 
Sir Michael Barber, we have spent the past two years 
developing a framework and a set of tools that will 
change that. The Pearson efficacy framework is a 
unique, rigorous and scalable quality assurance system 
that checks that the necessary conditions are in place 
for an education programme to deliver the intended 
learning outcomes. We have reviewed almost 100 
Pearson programmes under this framework, and we 
are improving our products and services by acting 
on the findings. We also are now making an efficacy 
review a requirement for any new product investment 
of $3m or more, and for any acquisition proposal. 
Over time, this will also improve our rate of innovation 
and invention.

Building on our record of strong performance

Those measures on efficacy complement our more 
traditional financial measures and goals but they 
do not, of course, replace them. We will build on 
Pearson’s record of consistently strong financial 
performance, because profits and cash will fuel the 
transformational investments that we need to make. 
Meeting those financial measures will require us to 
make hard choices about where we choose to invest 
and what we have to do less of or stop doing altogether.

For, if 2012 was tough, then there are many reasons – 
cyclical, structural, competitive, consumer led – why 
2013 is likely to be tougher still. Many of our markets – 
especially in the developed economies and where we 
are particularly dependent on our more traditional 
product models – have been in decline for some 
years now.

All this change is going to be challenging for Pearson. 
It is not a revolution: Marjorie’s own leadership of 
the company was characterised by constant, restless 
change. However, we do need to accelerate that 
change – into emerging markets, into services and 
in our digital transformation – very quickly now.

As we do that, we very much appreciate and rely on 
the support of our shareholders. By investing in 
Pearson, you’ve made an investment in knowledge and 
education. We will be working as hard as we possibly 
can to be sure that Benjamin Franklin’s words apply to 
your investment, too. And we’ll be inspired, too, by 
Marjorie’s great achievement – demonstrating time 
and time again that the best and most sustainable way 
for a company to prosper is to meet an important need 
in society and to do it really well. We’ll be striving very 
hard to live up to her example.

John Fallon Chief executive

Our performance: 2012 financial overview

Section 2 Our performance

11

K E Y F I N A N C I A L GOA L S

Adjusted earnings per share Pence

12

11

10

09

08

07

Watch an interview with Robin Freestone,  
Chief financial officer of Pearson. 

ar2012.pearson.com

Average annual growth (headline) 13%.

£m
Operating cash flow £m
Operat

ting cash flow 

In 2012, Pearson increased 
sales by 4% in headline terms 
to £6.1bn generating a total 
adjusted operating profit  
of £936m (2011: £942m).

The headline growth rates were reduced by currency 
movements and helped by acquisitions. Currency 
movements reduced sales by £27m and operating 
profits by £11m. This was the result of non-dollar 
currency depreciation relative to sterling. At constant 
exchange rates (i.e. stripping out the impact of those 
currency movements), our sales and adjusted 
operating profit grew 5% and 1% respectively.

Acquisitions, primarily in our education company, 
contributed £318m to sales and £39m to operating 
profits. This includes integration costs and investments 
related to our newly-acquired companies, which 
we expense. The disposal of our 50% stake in FTSE 
International in 2011 reduced operating profits by £20m.

Our underlying revenue and adjusted operating profit 
(i.e. stripping out the impact of both portfolio changes 
and currency movements) declined by 1% and 2% 
respectively.

Our tax rate in 2012 was 23.1% compared to 22.4% 
in 2011 reflecting movements in tax settlements with 
revenue authorities in each year.

Adjusted earnings per share were 84.2p (2011: 86.5p).

12
12

11
11

10
10

09
09

08
08

07

%
Return on invested capital %
Return 

on invested capital 

12
12

11
11

10
10

09
09

08
08

07

Average capital/actual cash tax

Cash generation 

Headline operating cash flow declined by £195m due 
to longer debtor days, currency fluctuations and  
increased investment in new education programmes. 
Free cash flow declined by £115m to £657m, 
additionally reflecting from lower tax payments. 
Our average working capital to sales ratio improved 
by a further 0.4 percentage points to 13.8% reflecting 
the benefits from our shift to more digital and service-
orientated businesses.

Return on invested capital

Our return on average invested capital was 9.1%, well 
ahead of our cost of capital and level with 2011. ROIC 
was affected by profit decline at Pearson in Practice 
and the sale of FTSE International (one of our least 
capital-intensive businesses), offset by a lower cash  
tax charge.

84.2p
84.2p
86.5p
86.5p
77.5p
77.5p
65.4p
65.4p
57.7p
46.7p

£788m
£788m
£983m
£983m
£1,057m
£1,057m
£913m
£913m
£796m
£796m
£684m

9.1%
9.1%
9.1%
9.1%
10.3%
10.3%
8.9%
8.9%
9.2%
9.2%
8.9%

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12

Pearson plc Annual report and accounts 2012

Our performance: 2012 financial overview
continued

Outlook: 2013

Statutory results

Our statutory results show a decrease of £603m 
in operating profit to £515m, from £1,118m in 2011, 
reflecting the absence in 2012 of the £412m profit on 
the sale of FTSE International in 2011 and the £113m 
closure-related costs on Pearson in Practice in 2012. 
Basic earnings per share similarly fell to 40.5p in 2012, 
down from 119.6p in 2011.

Balance sheet

Our net debt increased to £918m (£499m in 2011) 
reflecting acquisition investment of £759m and 
sustained organic investment in our business, partly 
offset by cash generation. Since 2000, Pearson’s net 
debt/EBITDA ratio has fallen from 3.9x to 0.9x and 
our interest cover has increased from 3.1x to 18.0x.

Dividend

The board is proposing a dividend increase of 7% to 
45.0p, subject to shareholder approval. 2012 will be 
Pearson’s 21st straight year of increasing our dividend 
above the rate of inflation. Over the past ten years 
we have increased our dividend at a compound 
annual rate of 7%, returning more than £2.5bn to 
shareholders. We have a progressive dividend policy: 
we intend to sustain our dividend cover at around 
2.0x over the long term, increasing our dividend 
more in line with earnings growth.

Pence
Dividend per share paid in fiscal year Pence
Dividen
nd per share paid in fiscal year 

12
12

11
11

10
10

09
09

08
08

07

45.0p
45.0p
42.0p
42.0p
38.7p
38.7p
35.5p
35.5p
33.8p
33.8p
31.6p

We expect the external environment to remain 
challenging for our developed world and publishing 
businesses in 2013 owing to a combination of cyclical 
and structural factors: pressures on education budgets 
and college enrolments; retail consolidation; the shift 
in our business model from print sales to digital 
subscriptions; changing consumer behaviour and a 
dynamic competitive landscape. In general, we expect 
market conditions to remain favourable for our 
businesses in developing economies and education 
software and services.

In order to reshape the company to take advantage 
of significant growth opportunities, we will expense 
approximately £150m of restructuring costs in 2013 
(the restructuring cost will be approximately £100m 
net of cost savings achieved in the year). This 
investment has two objectives:

1.  to accelerate our transition from print to digital 

business models and from developed to developing 
economies; and

2.  to separate Penguin activities from Pearson central 
services and operations, and to reduce fixed cost 
infrastructure in Pearson, in preparation for the 
Penguin Random House merger.

We expect this transformation programme to 
generate approximately £100m of annual cost savings 
from 2014. In 2014, we intend to reinvest the £100m 
of cost savings in the organic development of our 
fast-growing digital, services and emerging markets 
businesses and further restructuring, including the 
Penguin Random House integration. We expect these 
businesses to contribute to faster organic growth, 
improving margins and improved cash flow and 
capital intensity from 2015. The precise phasing of 
restructuring costs and benefits will depend on 
timing of completion of the Penguin Random House 
combination, which remains subject to regulatory 
approval and which we expect to complete in the 
second half of 2013.

At this early stage in the year we expect Pearson 2013 
operating profits and adjusted EPS to be broadly level 
with 2012 before expensing these restructuring costs 
(compared to 2012 adjusted EPS of 82.6p under 
revised IAS 19 which we will adopt in 2013) and 
including Penguin for the full year.

This guidance is struck at the 2012 average exchange 
rate of £1:$1.59 and reflects the following outlook:

Education

In Education, we expect to achieve modest revenue 
growth in 2013 with margins similar to 2012. 

North America

In North America, we anticipate modest growth with 
challenging cyclical and structural market conditions 
in publishing offset by growth in digital and services.

International

We expect our International education business to 
show good growth. Austerity measures will continue 
to affect education spending in much of the developed 
world and we expect a slower year for UK examinations 
and qualifications. However, we see significant 
opportunity in emerging markets in Asia, Latin 
America, the Middle East and Sub-Saharan Africa – 
which together accounted for 45% of our International 
education revenues in 2012. 

Professional

Our Professional education business will reflect 
the closure of our UK professional training business 
and continued growth from our professional 
certification business.

FT Group

We expect the FT Group to benefit from continued 
growth in digital and subscription revenues in 2013 
but advertising to remain weak and volatile with 
profits reflecting further actions to accelerate the shift 
from print to digital. Mergermarket will benefit from 
its high subscription renewal rates, with market 
activity likely to boost its core product offerings. 

Section 2 Our performance

13

Penguin

As previously announced, subject to regulatory 
approval, we expect Penguin’s combination with 
Random House to be completed in the second half 
of 2013. We believe that the combined organisation 
will have a stronger platform and greater resources 
to invest in rich content, new digital publishing models 
and high-growth emerging markets. The organisation 
will generate synergies from shared resources such 
as warehousing, distribution, printing and central 
functions. We expect market conditions to remain 
similar to 2012 with a tough environment in the 
physical bookstore channel but helped by good 
growth in digital.

Interest and tax

In 2013, our net interest charge to adjusted earnings 
will exclude pension income and charges following the 
adoption of IAS 19 revised and be similar to the £65m 
reported in 2012 on a comparable basis. We anticipate 
our P&L tax charge against adjusted earnings to be in 
the 23–25% range with our cash tax rates around the 
same level.

Exchange rates 

Pearson generates approximately 60% of its sales in 
the US. A five cent move in the average £:$ exchange 
rate for the full year (which in 2012 was £1:$1.59) has 
an impact of approximately 1.4p on adjusted earnings 
per share.

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14

Pearson plc Annual report and accounts 2012

North American Education

K E Y P E R F O R M A N C E I N D I C ATO R S

North American 
Education is Pearson’s 
largest business, with 
2012 sales of £2.7bn and 
operating profit of £536m.

Sales

2012

2011

£2,658m 2012

£2,584m 2011

Adjusted operating profit

Headline growth

CER growth

3%

2%

Headline growth

CER growth

Underlying growth

(4)%

Underlying growth

£536m

£493m

9%

8%

3%

C A S E S T U DY

Online learning

Pearson’s pioneering ‘MyLab’ digital learning, 
homework and assessment programmes grew 
well with student registrations in North America 
up 11% to almost 10 million, with graded 
submissions up 12% to almost 320 million across 
the globe. Evaluation studies show that the 
use of MyLab programmes can significantly 
improve student test scores and institutional 
efficiency. http://bit.ly/ymMMAi

Total number of MyLab registrations

9.9m

2012

8.9m

2011

Section 2 Our performance

15

C A S E S T U DY

eCollege registrations

Student registrations at eCollege grew 3% to 8.7 
million, despite pressure in the for-profit college 
market. We won new online enterprise learning 
contracts with California State University and 
Rutgers University. Our strong managed  
enrolment services and student marketing 
product offering, coupled with continued strong 
growth at Arizona State University, helped our 
online enterprise learning business to grow 150% 
to almost 44,000 enrolments. In November 2012, 
we acquired EmbanetCompass for $650 million 
which provides a full range of services targeted 
towards online graduate programmes.

In 2012, our strength in digital and services businesses 
and tight cost control enabled us to perform ahead of 
our more traditional print publishing markets, which 
declined by 10% for the industry as a whole and were 
adversely affected by state budget pressures and 
declines in college enrolments.

Higher Education highlights in 2012 include:

 › In Higher Education, the publishing market declined 
by 6% net in 2012, according to the Association of 
American Publishers. Total US College enrolments 
were 2% lower in 2012 than in 2011, affected by rising 
employment rates, state budget pressures and 
regulatory change affecting the for-profit sector.  
In a difficult trading environment Pearson gained share 
for the 14th consecutive year, again benefiting from 
our lead in technology and customisation.

 › We launched Pearson Workforce Education which 

delivers more than 60 online courses in high demand 
occupational training areas from IT and Healthcare 
to management and soft skills courses; and Propero, 
which combines on-demand tutoring, student support 
and online courses to expand access to higher education 
and support degree completion.

 › We announced the acquisition of a 5% stake in NOOK 
Media for $89.5m in December 2012 with the option 
to purchase up to an additional 5%, subject to certain 
conditions. This strategic investment will help 
accelerate customer access to digital content by 
pairing the company’s leading expertise in online 
learning with NOOK Media’s expertise in online 
distribution and customer service. This will facilitate 
improved discovery of available digital content and 
services, as well as seamless access. 

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16

Pearson plc Annual report and accounts 2012

North American Education 
continued

Assessment and Information highlights in 2012 include:

 › At our Assessment and Information business, 

revenues were flat in 2012. State funding pressures 
and the transition to Common Core assessments 
continued to make market conditions tough for our 
state assessment and teacher testing businesses.

 › The Partnership for Assessment of Readiness for 
College and Careers (PARCC), a consortium of 
23 states, awarded Pearson and Educational Testing 
Service (ETS) the contract to develop test items that 
will be part of the new English and mathematics 
assessments to be administered from the 2014–2015 
school year. The assessments will be based on what 
students need to be ready for college and careers, and 
will measure and track their progress along the way.

 › We continued to produce strong growth in secure 
online testing, an important market for the future. 
We increased online testing volumes by more than 
10%, delivering 6.5 million state accountability tests, 
4.5 million constructed response items and 21 million 
spoken tests. We now assess oral proficiency in 
English, Spanish, French, Dutch, Arabic and Chinese. 
We also launched the Online Assessment Readiness 
Tool for the PARCC and the Smarter Balance 
Assessment Consortium (SBAC) Common Core 
consortia to help 45 states prepare for the transition 
to online assessments.

 › We won new state contracts in Colorado and 

Missouri and a new contract with the College Board 
to deliver ReadiStep, a middle school assessment that 
measures and tracks college readiness skills. We 
extended our contract with the College Board to 
deliver the ACCUPLACER assessment, a computer-
adaptive diagnostic, placement and online intervention 
system that supports 1,300 institutions and 7 million 
students annually.

C A S E S T U DY

Connections Education

Connections Education, which operates online 
K-12 schools in 22 states and a nationwide 
charter school programme, served more than 
43,000 students in 2012, up 31% from 2011 
and broadened its product offering to include 
virtual classrooms for public school campuses. 
Connections Academy Schools have 
consistently high performance ratings, 
particularly in states focused on measuring 
growth in student learning.

Section 2 Our performance

17

 › We won five Race To The Top (RTTT) state deals 
(Kentucky, Florida, Colorado, North Carolina and 
New York) led by Schoolnet. PowerSchool won three 
state/province-level contracts (North Carolina, New 
Brunswick and Northwest Territories). We launched 
our mobile PowerSchool applications and grew our 
third-party partner ecosystem to over 50 partners. 
PowerSchool supports more than 12 million students, 
up more than 20% on 2011 while Schoolnet supports 
8.3 million students, up almost 160% on 2011.

 › Pearson gained share in very tough market conditions, 
taking an estimated 31% of new adoptions where we 
competed. enVisionMATH continued to perform 
strongly, with a recent What Works Clearing House 
study showing that students using the programme 
outperformed peers by between six and eight 
percentiles in maths across a broad range of student 
populations. iLit, our new digital reading intervention 
programme, was successfully implemented in 20 
districts with early results showing strong reading gains.

 › Our clinical assessment business was boosted by 

strong growth at AIMSweb, our progress monitoring 
service which enables early intervention and 
remediation for struggling students. AIMSweb 
delivered 58 million assessments in 2012, up 12%.

School highlights in 2012 include:

 › In School, the textbook publishing market declined 

15% in 2012, according to the Association of American 
Publishers. There were several pressures on the 
industry including weakness in state budgets, a lower 
new adoption opportunity (total opportunity of 
$380m in 2012 against $650m in 2011) and delays 
in purchasing decisions during the transition to the 
new Common Core standards.

C A S E S T U DY

OpenClass

OpenClass, Pearson’s free learning management 
system, has been installed by almost 1,300 K-12 
and college institutions in the US and now serves 
approximately 100,000 users. In November 2012, 
we launched Project Blue Sky, a cloud-based content 
service that allows college instructors to combine 
Open Educational Resources (OER) with instructor-
created and Pearson content.

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18

Pearson plc Annual report and accounts 2012

International Education

K E Y P E R F O R M A N C E I N D I C ATO R S

Our businesses in emerging 
markets continued to 
perform strongly, supported 
by good enrolment trends 
and sustained investment. 

Sales

2012

2011

£1,568m 2012

£1,424m 2011

Adjusted operating profit

Headline growth

CER growth

Underlying growth

10%

13%

7%

Headline growth

CER growth

Underlying growth

£216m

£196m

10%

16%

11%

C A S E S T U DY

Businesses in China

In China, student enrolments at Wall Street 
English increased 15% to almost 61,000, boosted 
by good underlying demand and the launch of 
ten new centres taking the total to 66. Our 
students rapidly acquired high-level English skills 
with average grade levels achieved rising by 8% 
during 2012. Enrolments at Global Education, 
our test preparation services for English language 
qualifications, increased 16% to more than  
1 million, through 73 owned and 372 franchised 
learning centres.

Wall Street English student enrolments in China

61,000

2012

53,000

2011

Our businesses in emerging markets continued to 
perform strongly, supported by good enrolment 
trends and sustained investment. Our UK business 
was resilient during the year despite significant 
regulatory and policy changes across vocational and 
general qualifications, apprenticeships and higher 
education. In the rest of the world, a recovery in Japan 
following the 2011 tsunami and a strong competitive 
performance in Italy more than offset weak market 
conditions in Spain. 

Key highlights in 2012 include:

 › In English Language Learning, Wall Street English 

(WSE), Pearson’s worldwide chain of English language 
centres for professionals, opened a net of 11 new 
centres around the world, bringing the total number 
to 460. Student numbers fell by 2% to more than 
191,000, primarily due to the closure of a large 
franchise centre in Chile with approximately 7,000 
students. MyEnglishLabs enrolments grew 60% to 
263,000 supported by the launch of our next 
generation platform which supports 13 languages 
and 43 new courses. We acquired GlobalEnglish, a 
leading provider of cloud-based, on-demand Business 
English learning, assessment and performance support 
software, for $90m in cash in July 2012.

C A S E S T U DY

Sistema success in Brazil

In Brazil, we ended 2012 with 533,000 
students in our public and private 
sistemas (or learning systems) and 
added 24,000 students in our two 
largest private sistemas, COC and 
Dom Bosco, up 8% on 2011. Our public 
sistema, NAME, includes the top 
performing lower secondary school in 
Brazil and test scores for all our public 
school students are, on average, 20% 
above the 2011 national IDEB standard 
for 4th and 8th grade students.

Section 2 Our performance

19

 › More than 1.1 million students registered for our 

MyLab digital learning, homework and assessment 
programmes, an increase of 18%, with good growth in 
school, ELT and institutional selling in higher education.

United Kingdom highlights in 2012 include:

 › In the United Kingdom, we marked more than 

6.3 million GCSE, A/AS Level and other examinations 
with 90% using onscreen technology and more than 
3.8 million test scripts for over half a million pupils 
taking National Curriculum Tests at Key Stage Two 
in 2012. We launched our Next Generation BTECs 
which are now the leading vocational qualification 
on the new funding and accountability frameworks in 
schools. Our vocational qualifications business grew 
well with the continued popularity of BTEC amongst 
employers and universities and a strong performance 
in work-based learning (with registrations now up to 
170,000) further boosted by a good performance 
from EDI.

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20

Pearson plc Annual report and accounts 2012

International Education 
continued

 › In South Africa we held share in school publishing in 

market conditions which were tougher than expected 
despite a year of major curriculum reform. Student 
enrolments grew strongly at CTI, up 19% to more 
than 10,000. We partnered with UNISA, South 
Africa’s largest university and the largest distance 
learning provider in Africa, to provide 30,000 students 
with access to our MyLabs software, digital resources 
and customised eBooks.

 › In India, TutorVista is now managing 35 schools and 
its multimedia teaching solution Digiclass is installed 
in approximately 17,000 classrooms. ActiveTeach, our 
digital learning platform for schools, was adopted by 
200 schools serving approximately 100,000 students.

 › In the Middle East, the Abu Dhabi Education Council 
purchased our print and digital Maths and Science 
resources for all schools from grades 6 to 10, the 
American University of Sharjah adopted MyLabs for 
four mathematics courses and three science courses, 
and we are providing access to digital course content 
for 5,000 students at Abu Dhabi’s Higher Colleges of 
Technology through our Pearson e-texts iPad app.

C A S E S T U DY

New online university launch  
in Mexico

In Mexico, we partnered with local curriculum 
and technology experts INITE to launch 
UTEL, a new university enabling Mexicans to 
enrol in online degree courses in management, 
IT, marketing, engineering and computer 
science. UTEL enrolled 2,500 undergraduate 
students and 4,000 learners in shorter 
corporate training or continuing professional 
education courses. UTEL’s services arm, Scala, 
signed its first contract to provide online 
learning services to an existing higher 
education institution.

Professional Education

K E Y P E R F O R M A N C E I N D I C ATO R S

Our Professional 
Education business is 
focused on publishing, 
training, testing 
and certification 
for professionals.

Sales

2012

2011

£390m 2012

£382m 2011

Adjusted operating profit

Headline growth

CER growth

2%

2%

Headline growth

CER growth

Underlying growth

(9)%

Underlying growth

£37m

£66m

(44)%

(44)%

(54)%

Our Professional Education business is focused 
on publishing, training, testing and certification 
for professionals. The weakness in our UK training 
business, Pearson in Practice, had a significant negative 
impact on our 2012 performance and resulted in our 
decision to exit the business. Other parts of the 
Professional division performed well. 

Professional testing highlights in 2012 include:

 › Professional testing continued to see good revenue 
and profit growth with test volumes at Pearson VUE 
up 7% on 2011 to almost 8 million with Certiport 
adding an additional 2.3 million tests, up 13% on 2011. 
There were key renewals of the National Council of 
State Boards of Nursing contract running until 2019 
and the Computing Technology Industry Association 
contract was secured with Pearson VUE as the single 
vendor running through to 2017.

Section 2 Our performance

21

 › We won a number of new contracts including a 

ten-year contract to administer all computer and 
paper-based tests for the Australia CPA Professional 
exams and five-year contracts with the National 
Center for Assessment in Saudi Arabia and the 
National Council of State Boards of Nursing to 
provide the NCLEX-RN in Canada beginning in 
2015 for ten Canadian registered nurse (RN) 
regulatory bodies.

 › The partnership with the American Council on 

Education to develop an online General Educational 
Development (GED) test aligned with new Common 
Core standards has now launched computer-based 
testing in 37 jurisdictions.

 › Continuing our digital transformation, we adapted 

our booking service for the Driving Standards Agency 
(DSA) to work on mobile devices. We also introduced 
one-to-many biometric matching technology into 
testing centres to enhance fraud detection. 

Professional training

 › Professional training was very weak with our UK 

adult training business, Pearson in Practice, facing a 
dramatic fall in demand as a result of changes to the 
apprenticeships programme. We believe this business 
no longer has a sustainable model and announced in 
January that we are to exit Pearson in Practice. The 
cost of exit and impairment is £113m and is reported 
as a loss on closure in Pearson’s 2012 statutory accounts.

 › TQ continues to make significant progress in the 

direct delivery of training services overseas. In Saudi 
Arabia, we extended the contract to operate the 
Saudi Petroleum Services Institute for five years and 
won a five-year contract to run a new Institute at Al 
Khafji. In Oman, a TQ-led consortium won the bid 
to provide training to BP, including a wide range of 
technical and English language training for BP workers 
as they prepare to open up the Khazzan oilfield for 
full scale production in 2016. 

Professional publishing highlights in 2012 include:

 › Professional publishing grew modestly with good profit 
growth. In the US, growth of eBook sales and other 
digital products and services continued to outpace 
ongoing challenges in the traditional retail channel.

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22

Pearson plc Annual report and accounts 2012

Financial Times Group

K E Y P E R F O R M A N C E I N D I C ATO R S

The FT Group is a leading 
provider of essential 
information in attractive 
niches of the global business 
information market.

Sales

2012

2011

£443m 2012

£427m 2011

Adjusted operating profit*

Headline growth

CER growth

Underlying growth

4%

4%

4%

Headline growth

CER growth

Underlying growth

£49m

£76m

(36)%

(32)%

(7)%

* Reflects the absence in 2012 
of the £20m 2011 profit 
from Pearson’s stake in FTSE 
International following its sale.

C A S E S T U DY

Growth in digital readership

The Financial Times digital readership continues to 
grow strongly with digital subscriptions increasing 
18% to almost 316,000 and with 3.5 million FT 
web app users. 

Financial Times digital subscriptions

316,000

2012

267,000

2011

Section 2 Our performance

23

Digital and services revenues accounted for 50% of 
FT Group revenues (31% in 2008). Content revenues 
comprised 61% of revenues (48% in 2008), while 
advertising accounted for 39% of FT Group revenues 
(52% in 2008). 

Financial Times highlights in 2012 include:

 › The Financial Times digital readership continues to 

grow strongly with digital subscriptions increasing 18% 
to almost 316,000 and with 3.5 million FT web app 
users. The FT’s total paid circulation was more than 
602,000 across print and online, modestly up on 2011, 
with digital subscriptions exceeding print circulation 
for the first time. The FT now has almost 2,800 direct 
corporate licences, up 40% on 2011.

 › We continued to invest in new products and 

innovation, including launching a Windows 8 app and 
the FT web app on Chrome for Android; a bespoke 
web app for Latin America; a rebrand of the 
conferences division, FT Live, with the introduction 
of live streaming at key events; and the launch of 
GatekeeperIQ, a new subscription service to track 
large, retail investment platforms.

 › Advertising was generally weak and volatile with 
poor visibility but the FT grew market share with 
mobile, luxury and business education showing good 
growth. Digital revenues benefited from the launch 
of FT SmartMatch, which automatically puts client 
content such as articles, white papers and videos in 
front of FT.com users while they’re reading related 
FT news stories.

 › FT Live, our events business, continued to grow 

strongly and launch new events, including the Global 
Commodities Summit, delivering more than 200 
events that attracted over 17,000 delegates. 
We launched a digital portal that offers on-demand 
webinars, livestreamed events and social media tools.

C A S E S T U DY

Growth in mobile

Mobile devices now account 
for 30% of FT.com traffic and 
15% of new subscriptions.

 › Educational services are an important area of 
expansion. The FT Non-Executive Director 
Certificate (in partnership with Pearson Learning 
Studio and Edexcel) was attended by over 150 
candidates across five intakes. FT Newslines, an 
annotations tool on FT.com that allows students and 
faculties from around the world to create and share 
annotations on FT articles, is now being used at many 
business schools. The new FTChinese MBA Gym App, 
which features tailored training courses categorised 
by topic, has ranked among the top paid-for education 
apps on the iTunes Store and was recognised as one 
of the ‘App Store Best of 2012’ by Apple in China.

 › Money-Media revenues and profits continued to grow 
well boosted by a strong subscription performance, 
with the number of individual users growing 6% year 
on year to 220,000, and new product launches, 
including Ignites Retirement Research which broadens 
Money-Media’s product offering into the investment 
industry research sector. 

Economist Group highlights in 2012 include:

 › In The Economist Group (50% owned by Pearson), 
The Economist launched three HTML5-powered 
apps in collaboration with FT Labs. The Economist’s 
worldwide print and digital circulation increased by 
2% to 1.67 million (at 31 December 2012) of which 
150,000 customers bought digital-only copies. The 
Economist Intelligence Unit acquired Clearstate in 
Singapore and Bazian, a London-based healthcare 
research company, as part of its strategy to build a 
healthcare information business. 

Mergermarket highlights in 2012 include:

 › Mergermarket grew well, despite challenging markets, 

due to a good performance from Debtwire, 
mergermarket, Xtract and Remark underpinned by 
a strong offering following investment in its product 
breadth, strong editorial analysis and global presence. 
We launched several new products and services, 
including a new mergermarket Android app, a 
Debtwire Analytics platform in Europe and Policy 
and Regulatory Report (PaRR), a global intelligence, 
analysis and proprietary data product focused on 
competition law, IP and trade law, and sector-specific 
regulatory change. We also expanded our coverage in 
faster growth markets such as Latin America, China 
and the Middle East, generating new business and 
extending our international reach.

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24

Pearson plc Annual report and accounts 2012

Penguin

K E Y P E R F O R M A N C E I N D I C ATO R S

Penguin is one of the most 
famous brands in book 
publishing, known around 
the world for the quality of its 
publishing and its consistent 
record of innovation.

Sales

2012

2011

£1,053m 2012

£1,045m 2011

Adjusted operating profit

Headline growth

CER growth

1%

1%

Headline growth

CER growth

Underlying growth

(2)%

Underlying growth

C A S E S T U DY

US bestsellers No.

12

11

UK bestsellers No.

255
255
254
254

12

11

The number of Penguin books entering the Top Ten bestseller lists 
in the US (New York Times).

The number of Penguin books entering the Top Ten besteller lists 
in the UK (Nielsen Bookscan Top Ten).

eBook sales % of sales

eBook revenue grew 
strongly in 2012 and 
accounted for 17%  
of Penguin’s global 
revenue

17%

2012

12%

2011

£98m

£111m

(12)%

(11)%

(14)%

90
90
78
78

Section 2 Our performance

25

 › In the UK, we published 90 Bookscan bestsellers, 

our best year on record (and compared to 78 in 2011) 
including Sylvia Day’s Bared to You; Jamie Oliver’s 
15 Minute Meals; Clare Balding’s My Animals and Other 
Family and Daniel Kahneman’s Thinking, Fast and Slow.

 › eBook revenue grew strongly in 2012 and accounted 
for 17% of Penguin’s global revenue (12% in 2011), 
and almost 30% in the US (20% in 2011). We 
continued to invest in digital publishing programmes, 
making eBooks available in new markets including 
Australia, India, Brazil and China; launching a number 
of digital-only imprints around the world and 
expanding our eSpecials list. Global app sales grew 
by more than 200% driven by brands including Wreck 
this App, Mad Libs, Moshi Monsters and LEGO®. 
DK was Apple’s only trade publisher launch partner 
for the January launch of the iBooks Author 2 platform 
and now has more than 50 interactive titles available.

In October 2012, Pearson and Bertelsmann 
announced an agreement to create the world’s leading 
consumer publishing company by combining Penguin 
and Random House. Pearson will own 47% of the 
combined organisation, which is subject to regulatory 
approval and is expected to complete in the second 
half of 2013. We believe that the combined 
organisation will have a stronger platform and greater 
resources to invest in rich content, new digital 
publishing models and high-growth emerging markets.

In market conditions that remained challenging, 
Penguin had a solid year with momentum and share 
improving in the second half of the year. It also made 
several moves to offer a broader range of services to 
more authors across more platforms in more markets.

Key highlights in 2012 include:

 › In the United States, we published 255 New York Times 
bestsellers (254 in 2011) including No Easy Day: The 
Firsthand Account of the Mission that Killed Osama bin 
Laden by ‘Mark Owen’, Bared to You by Sylvia Day and 
Nate Silver’s The Signal and the Noise as well as new 
titles from bestselling authors including Ken Follett, 
Nora Roberts, Tom Clancy and Harlan Coben.

C A S E S T U DY

Strong publishing list for 2013

Penguin has a strong publishing list for 
2013 with major new books from authors 
including Khaled Hosseini, Elizabeth Gilbert, 
Sylvia Day, Nora Roberts, Nathaniel 
Philbrick and Sarah Dessen in the US, 
and Jamie Oliver, John Le Carré, Jennifer 
Saunders, Malcolm Gladwell, Steven D Levitt 
& Stephen J Dubner, Jeremy Paxman, 
Jonathan Coe and John Green in the UK. DK 
will launch more LEGO® titles, including the 
LEGO® Play book, and Mary Berry’s Cookery 
Course. New apps for 2013 include Anne 
Frank: The Diary of a Young Girl, I’m Ready 
to Spell and Poems by Heart. 

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26

Pearson plc Annual report and accounts 2012

Penguin  
continued

 › In Brazil, we acquired 45% of Companhia das Letras, 
a leading trade book publisher. In India, we launched 
a local eBook programme and enjoyed considerable 
success in commercial fiction with bestselling authors 
including Ravinder Singh and Shobhaa De. In China, 
we expanded our local publishing programmes in both 
Chinese and English with more than 100 titles now 
available, including a first local language top ten title, 
tennis player Li Na’s autobiography, and we launched 
our first list of eBooks. 

 › DK performed strongly and grew share globally led 

by our LEGO® publishing list. In the UK, DK 
celebrated a number one bestseller with Mary Berry’s 
Complete Cookbook, which has sold more than one 
million copies worldwide. BradyGames had 
bestsellers with Borderlands 2, Skylanders Giants 
and Call of Duty: Black Ops II.

 › Author Solutions, which we acquired in July 2012 for 

$116m, had a good start. It is the world’s leading 
provider of professional self-publishing services and 
broadens our expertise in online marketing, consumer 
analytics, professional services and user-generated 
content. In February 2013 Penguin India launched 
Partridge, a new self-publishing imprint, in partnership 
with Author Solutions.

C A S E S T U DY

Pick of the year

In 2012, Penguin enjoyed bestseller success around the world, including publishing 255 New York Times 
bestsellers and 90 top ten bestsellers in the UK. Here’s a taste of the highlights:

Other financial information

Net finance costs

Net interest payable

Finance income in respect  
of employee benefit plans

Net finance costs reflected  
in adjusted earnings

Other net finance costs

Total net finance costs

2 012 
£m

2 011 
£m

(65)

(55)

13

(52)

(29)

(81)

3

(52)

(19)

(71)

Net finance costs reported in our adjusted earnings 
comprise net interest payable and net finance income 
relating to post-retirement plans. 

Net interest payable in 2012 was £65m, up from £55m 
in 2011. Although our fixed rate policy reduces the 
impact of changes in market interest rates, we were 
still able to benefit from low average US dollar and 
sterling interest rates during the year. Year-on-year, 
average three month LIBOR (weighted for the 
Group’s net borrowings in US dollars and sterling at 
each year end) rose by 0.2% to 0.5%. This increase 
in floating market interest rates combined with an 
increase in the Group’s average net debt helped drive 
the Group’s higher interest charge. These factors 
combined with a decrease in interest income on 
deposits and the impact of new notes issued in 2012 
created an increase in the Group’s average net interest 
payable from 6.5% to 7.0%. The Group’s average net 
debt rose by £92m, largely reflecting the acquisition 
activity during 2012.

Net finance income relating to post-retirement plans 
was £13m in 2012 compared to £3m in 2011. Also 
included in the statutory definition of net finance costs 
are finance costs on put options and deferred 
consideration associated with acquisitions, foreign 
exchange and other gains and losses. Finance costs for 
put options and deferred consideration are excluded 
from adjusted earnings as they relate to future earn 
outs and similar payments on acquisitions and 
therefore do not reflect cash expended. Foreign 
exchange and other gains and losses are excluded 
from adjusted earnings as they represent short-term 
fluctuations in market value and are subject to 
significant volatility. These other gains and losses may 
not be realised in due course as it is normally the 
intention to hold the related instruments to maturity. 
In 2012, the total of these items excluded from 
adjusted earnings was a loss of £29m compared  

Section 2 Our performance

27

to a loss of £19m in 2011. The majority of the loss in 
2012 relates to movements in the valuation of put 
options associated with acquisitions. In 2011 the loss 
relates mainly to foreign exchange differences on a 
proportion of the unhedged US dollar proceeds 
from the Interactive Data sale in 2010.

Funding position and liquid resources

The Group finances its operations by a mixture of 
cash flows from operations, short-term borrowings 
from banks and commercial paper markets, and 
longer-term loans from banks and capital markets. 
Our objective is to secure continuity of funding at a 
reasonable cost from diverse sources and with varying 
maturities. The Group does not use off-balance sheet 
special purpose entities as a source of liquidity or for 
any other financing purposes. The net debt position 
of the Group is set out below.

Cash and cash equivalents

1,062

1,369

2 012 
£m

2 011 
£m

Marketable securities

Net derivative assets

Bonds

Bank loans and overdrafts

Finance leases

6

178

9

174

(2,200)

(1,955)

(55)

(17)

(78)

(18)

Net debt – continuing

(1,026)

(499)

Net cash classified as held for sale

Total net debt

108

(918)

–

(499)

Acquisition activity in 2012, is a large contributor to 
the increase in the Group’s net debt. Reflecting the 
geographical and currency split of our business, a large 
proportion of our debt is denominated in US dollars 
(see note 19 for our policy). The strengthening of 
sterling against the US dollar during 2012 (from $1.55 
to $1.63:£1) decreases the sterling equivalent value 
of our reported net debt.

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28

Pearson plc Annual report and accounts 2012

Other financial information 
continued

The Group’s credit ratings remained unchanged 
during the year. The long-term ratings are Baa1 
from Moody’s and BBB+ from Standard & Poor’s, 
and the short-term ratings are P2 and A2 respectively. 
The Group’s policy is to strive to maintain a rating 
of Baa1/ BBB+ over the long term. 

In May 2012, the Group accessed the capital markets, 
raising $500m through the sale of notes maturing in 
May 2022 and bearing interest at 3.75%. The notes 
were swapped to floating rate to conform with the 
policy described in note 19.

The Group has a $1,750m committed revolving 
credit facility which matures in November 2015.  
At 31 December 2012 this facility was undrawn. 
The facility is used for short-term drawings and 
providing refinancing capabilities, including acting as 
a back-up for our US commercial paper programme. 
This programme is primarily used to finance our 
US working capital requirements, in particular our 
US educational businesses which have a peak 
borrowing requirement in June. At 31 December 
2012, no commercial paper was outstanding. 

The Group also maintains other committed and 
uncommitted facilities to finance short-term working 
capital requirements in the ordinary course of business.

Further details of the Group’s approach to the 
management of financial risks are set out in note 19 
to the financial statements.

Taxation

The effective tax rate on adjusted earnings in 2012 
was 23.1% as compared to an effective rate of 22.4% 
in 2011. Our overseas profits, which arise mainly in the 
US, are largely subject to tax at higher rates than that 
in the UK (which had an effective statutory rate of 
24.5% in 2012 and 26.5% in 2011). These higher tax 
rates were offset by amortisation-related tax 
deductions and by prior year adjustments including 
those arising from settlements with tax authorities.

The reported tax charge on a statutory basis was 
£148m (34.1%) compared to a charge of £162m 
(15.5%) in 2011. The increase in the statutory rate is 
largely due to the lack of tax relief on the loss on 
closure of Pearson in Practice together with the effect 
of a low tax charge in 2011 on the gain on disposal of 
FTSE International. 

Tax paid in 2012 was £65m compared to £151m in 
2011. The reduction in the 2012 tax paid is largely the 
result of the permitted deferral of US tax payments 
into 2013 following Hurricane Sandy.

Discontinued operations

In October 2012, Pearson and Bertelsmann 
announced an agreement to create a new consumer 
publishing business by combining Penguin and Random 
House. The transaction is expected to complete in 
2013 and, at that point, Pearson will no longer control 
the Penguin Group of companies but will equity 
account for its 47% associate interest. The loss of 
control results in the Penguin business being classified 
as held for sale on the Pearson balance sheet at 
31 December 2012 and the results for both 2011 and 
2012 have been included in discontinued operations. 
Also included in discontinued operations are the costs 
associated with the formation of the Penguin Random 
House venture including provision for the settlement 
of litigation associated with the agency arrangements 
for ebooks.

Non-controlling interest

There are non-controlling interests in the Group’s 
businesses in South Africa, China and India although 
none of these are material to the Group numbers. 

Other comprehensive income

Included in other comprehensive income are the 
net exchange differences on translation of foreign 
operations. The loss on translation of £238m in 2012 
compares to a loss in 2011 of £44m. The Group is 
principally exposed to movements in the US dollar as 
a significant proportion of the Group’s operations are 
based in the US. In 2011 the US dollar strengthened 
only slightly from an opening rate of £1:$1.57 to 
a closing rate at the end of that year of £1:$1.55. 
Other currency movements were relatively more 
significant in 2011 causing a small loss. In 2012 the US 
dollar has weakened to close at £1:$1.63 and was the 
most significant contributor to the increase in the loss. 

Also included in other comprehensive income in 
2012 is an actuarial loss of £122m in relation to post-
retirement plans. This loss arose largely because of 
unfavourable changes in the discount rate and other 
assumptions used in the actuarial valuation that offset 

Section 2 Our performance

29

by continuing asset returns and deficit funding. In total, 
our worldwide deficit in respect of pensions and post-
retirement benefits increased from £141m in 2011 to 
£198m at the end of 2012; this amount includes a 
deficit of £26m which specifically relates to Penguin 
and has been classified as a liability held for sale. 

Acquisitions

In May 2012, the Professional business acquired 
Certiport Inc. for $140m. Certiport is based in  
the US and is a leading provider of certification and 
assessment programmes in IT and digital literacy. 
In July 2012, the International Education business 
completed the purchase of GlobalEnglish 
Corporation, a leading provider of cloud-based, 
on demand business English learning, assessment 
and performance support software for a net cash 
consideration of $90m. Also in July 2012, Penguin 
acquired Author Solutions, Inc., the world’s leading 
provider of professional self-publishing services, for 
$116m in cash. The $650m acquisition of 
EmbanetCompass by the North American Education 
business was completed in November 2012. 
EmbanetCompass partners with leading non-profit 
colleges in North America to provide online learning 
solutions for university programmes.

Net cash consideration for all acquisitions made in 
the year ended 31 December 2012 was £759m and 
provisional goodwill recognised was £505m. In total, 
acquisitions completed in the year contributed an 
additional £45m of sales and £5m of operating profit 
before acquisition costs and intangible amortisation.

Return on invested capital (ROIC)

Our ROIC is calculated as total adjusted operating 
profit less cash tax, expressed as a percentage of 
average gross invested capital. ROIC remained flat at 
9.1% in both 2011 and 2012. The impact of lower cash 
tax payments in 2012 has been offset by slightly lower 
profit and increased investment in new acquisitions.

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the effect of continuing asset returns and deficit 
funding in the UK plan. In 2011 the loss of £64m 
was also due to discount rate and other assumption 
changes outweighing improved asset returns and 
deficit funding.

Dividends

The dividend accounted for in our 2012 financial 
statements totalling £346m represents the final 
dividend in respect of 2011 (28.0p) and the interim 
dividend for 2012 (15.0p). We are proposing a final 
dividend for 2012 of 30.0p, bringing the total paid and 
payable in respect of 2012 to 45.0p, a 7% increase on 
2011. This final 2012 dividend was approved by the 
board in February 2013, is subject to approval at the 
forthcoming AGM and will be charged against 2013 
profits. For 2012, the dividend is covered 1.9 times 
by adjusted earnings. 

We seek to maintain a balance between the 
requirements of our shareholders for a rising 
stream of dividend income and the reinvestment 
opportunities which we identify around the Group 
and through acquisitions. The board expects to raise 
the dividend above inflation, more in line with earnings 
growth, thereby maintaining dividend cover at around 
two times earnings in the long term. 

Pensions

Pearson operates a variety of pension plans. Our UK 
Group plan has by far the largest defined benefit section. 
We have some smaller defined benefit sections in the 
US and Canada but, outside the UK, most of our 
companies operate defined contribution plans. 

The charge to profit in respect of worldwide 
pensions and post-retirement benefits for continuing 
operations amounted to £84m in 2012 (2011: £82m) 
of which a charge of £97m (2011: £85m) was reported 
in operating profit and a net benefit of £13m (2011: 
£3m) was reported against net finance costs. In 
addition to these amounts, in 2012 a charge of £11m 
(2011: £11m) has been reported in operating profit 
in respect of discontinued operations. 

The overall surplus on the UK Group plan of £25m 
at the end of 2011 has become a deficit of £19m 
at 31 December 2012. The deficit has arisen due 
to unfavourable movements in the discount rate and 
other assumptions used to value the liabilities, offset 

 
 
 
 
 
30

Pearson plc Annual report and accounts 2012

Other financial information  
continued

Capital expenditure

Supplier payment policy

Operating companies are responsible for agreeing 
the terms and conditions under which business 
transactions with their suppliers are conducted. 
These supplier payment terms vary by operating 
company, reflecting the different industries and 
countries in which they operate. It is company policy 
that suppliers are aware of such terms of payment and 
that payments to them are made in accordance with 
these, provided that the supplier is also complying 
with all the relevant terms and conditions. Group 
trade creditors at 31 December 2012 were equivalent 
to approximately 34 days of purchases during the year 
ended on that date. The company does not have any 
significant trade creditors and therefore is unable to 
disclose average supplier payment terms.

Net capital expenditure in the year on property, 
plant equipment and software amounted to £152m. 
The analysis of capital expenditure and details of 
capital commitments are shown in notes 10, 11 and 
36 of the financial statements. 

Related party transactions

Transactions with related parties are shown in note 37 
of the financial statements.

Post balance sheet events

In January 2013, the Group completed the purchase 
of a 5% equity investment in NOOK Media, LLC for 
$89.5m. NOOK Media is a new company consisting 
of Barnes & Noble’s digital businesses including its 
NOOK e-reader and tablets, the NOOK digital 
bookstore and its 674 college bookstores across 
America.

In February 2013 the Group completed the purchase 
of the remaining minority interest in Tutorvista, 
the Bangalore-based tutoring services company 
for £17m.

Principal risks and uncertainties

Our principal risks and uncertainties are outlined 
below. These are the most significant risks that may 
adversely affect our business strategy, financial 
position or future performance. The risk assessment 
process evaluates the probability of the risk 
materialising and the financial or strategic impact of 
the risk. Those risks which have a higher probability 
and significant impact on strategy, reputation or 
operations or a financial impact greater than 
£40 million are identified as principal risks. The risk 
assessment and reporting criteria are designed to 
provide the board with a consistent, Group-wide 
perspective of the key risks. The reports to the board, 
which are submitted twice per year, include an 
assessment of the probability and impact of risks 
materialising, as well as risk mitigation initiatives and 
their effectiveness.

Section 2 Our performance

31

We conduct regular risk reviews to identify risk 
factors which may affect our business and financial 
performance and to assist management in prioritising 
their response to those risks. Our Group internal 
audit and risk assurance function facilitates risk 
reviews with each business, shared service operations 
and corporate functions, identifying measures and 
controls to mitigate these risks. These reviews are 
designed so that the different businesses are able  
to tailor and adapt their risk management processes 
to suit their specific circumstances. Management  
is responsible for considering and executing the 
appropriate action to mitigate these risks whenever 
possible. It is not possible to identify every risk that 
could affect our businesses, and the actions taken  
to mitigate the risks described below cannot  
provide absolute assurance that a risk will not  
materialise and/or adversely affect our business  
or financial performance.

P R I N C I PA L R I S K S – I M PAC T A N D P RO B A B I L IT Y

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PERC EP TION

EDUC ATION 
R EG U L ATI O N   
A N D F U N DI N G

TEC H N O LOGY   
C H A N G ES

ECON O M IC 
U N C ERTA I NTI ES

DATA PR IVAC Y 
B R E AC H

I NTELLEC TUA L   
PRO PERT Y   
R I G HT S

ACQ U I S ITI ON S   
AN D M ERG ERS

TES TI N G   
FA I LU R ES

E M ERG I N G M A R K E T S

P RO B A B I L IT Y

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Pearson plc Annual report and accounts 2012

Principal risks and uncertainties  
continued

Principal risks

TEC H N O LOGY C H A N G E S

Mitigating factors

We are transforming our products and services for the  
digital environment along with managing our print inventories.  
Our content is being adapted to new technologies across  
our businesses and is priced to drive demand. We develop  
new distribution channels by adapting our product offering  
and investing in new formats. We continue to monitor 
contraction in the consumer book market to minimise  
the impact of customer bankruptcy.

We mitigate IT risks by establishing strong IT policies  
and operational controls, employing project management 
techniques to manage new software developments and/or 
systems implementations and have implemented an array  
of security measures to protect our IT assets from attacks  
or failures that could impact the confidentiality, availability  
or integrity of our systems.

In the US we actively monitor changes through participation  
in advisory boards and representation on standard setting 
committees. Our customer relationship teams have detailed 
knowledge of each state market. We are investing in new and 
innovative ways to expand and combine our product and 
services to provide a superior customer offering when 
compared to our competitors, thereby reducing our reliance  
on any particular funding stream in the US market. We work 
through our own government relations team and our industry 
trade associations including the Association of American 
Publishers. We are also monitoring municipal funding and the 
impact on our education receivables. 

In the UK we maintain relationships with those government 
departments and agencies that are responsible for policy  
and funding. We work proactively with them to ensure our 
education, training and apprenticeship programmes meet 
existing and new government objectives at the right quality. 
Changes in the UK government’s funding policy for 
apprenticeships affected the business model for the Pearson 
in Practice adult training business. As a result, in January 2013 
we announced that we will exit this particular business. We 
will continue to provide training and support for young adults 
who wish to develop skills and enter the UK workforce 
through our qualifications and curriculum businesses.

The Group’s approach to funding is described on page 27 and 
the Group’s approach to the management of financial risks is 
set out in note 19 to the financial statements.

Our education, business information and book publishing 
businesses will be impacted by the rate of and state of 
technological change, including the digital revolution  
and other disruptive technologies.

We operate in markets which are dependent on Information 
Technology (IT) systems and technological change.

E D U C ATI O N R EG U L ATI O N A N D F U N D I N G 

Our US educational solutions and assessment businesses 
and our UK training businesses may be adversely affected 
by changes in government funding resulting from either 
general economic conditions, changes in government 
educational funding, programmes, policy decisions, 
legislation and/or changes in the procurement processes.

ECO N O M I C U N C E RTA I N TI E S 

Global economic conditions may adversely impact our 
financial performance.

A significant deterioration in Group profitability and/ 
or cash flow caused by prolonged economic instability 
could reduce our liquidity and/or impair our financial 
ratios, and trigger a need to raise additional funds from 
the capital markets and/or renegotiate our banking 
covenants.

We generate a substantial proportion of our revenue  
in foreign currencies, particularly the US dollar, and 
foreign exchange rate fluctuation could adversely affect 
our earnings and the strength of our balance sheet.

Section 2 Our performance

33

Principal risks

Mitigating factors

I N TE L L EC T UA L P RO P E RT Y R I G H T S

If we do not adequately protect our intellectual 
property and proprietary rights our 
competitive position and results may be 
adversely affected and limit our ability  
to grow.

E M E RG I N G M A R K E T S

Our investment into inherently riskier 
emerging markets is growing and the returns 
may be lower than anticipated.

DATA P R I VAC Y B R E AC H

Failure to comply with data privacy 
regulations and standards or weakness in 
internet security could result in a major data 
privacy breach causing reputational damage 
to our brands and financial loss.

TES TI N G FA I LU R ES

A control breakdown or service failure in our 
school assessment businesses could result in 
financial loss and reputational damage.

Our professional services and school assessment 
businesses involve complex contractual 
relationships with both government agencies  
and commercial customers for the provision  
of various testing services. Our financial results, 
growth prospects and/or reputation may be 
adversely affected if these contracts and 
relationships are poorly managed.

ACQ U I S ITI O N S A N D M E RG E R S 

Failure to generate anticipated revenue 
growth, synergies and/or cost savings from 
acquisitions, mergers and other business 
combinations could lead to goodwill and 
intangible asset impairments.

B R A N D/ R E P U TATI O N P E RC E P TI O N

Our business depends on a strong brand, and 
any failure to maintain, protect and enhance 
our brand would hurt our ability to retain or 
expand our business.

We seek to mitigate this type of risk through general vigilance, 
co-operation with other publishers and trade associations, advances  
in technology, as well as recourse to law as necessary. Digital rights 
management standards and monitoring programmes have been 
developed. We have a piracy task force to identify weaknesses and 
remediate breaches. We monitor activities and regulations in each 
market for developments in copyright/intellectual property law and 
enforcement and take legal action where necessary.

We draw on our experience of developing businesses outside  
our core markets and our existing international infrastructure  
to manage specific country risks. We continue to strengthen our 
financial control and managerial resources in these markets to manage 
expansion. The diversification of our international portfolio, and relative 
size of ‘emerging markets’ in relation to the Group, further minimises  
the effect any one territory could have on the overall Group results.

Through our global security team we have established various data privacy 
and security programmes. We constantly test and re-evaluate our data 
security procedures and controls across all our businesses with the aim of 
ensuring personal data is secured and we comply with relevant legislation and 
contractual requirements. We pursue appropriate privacy accreditations, 
e.g., TRUSTe Privacy and Safe Harbor Seal. We regularly monitor regulation 
changes to assess impact on existing processes and programmes.

We seek to minimise the risk of a breakdown in our student marking with 
the use of robust quality assurance procedures and controls and oversight 
of contract performance, combined with our investment in technology, 
project management and skills development of our people.

In addition to the internal business procedures and controls implemented 
to ensure we successfully deliver on our contractual commitments, we also 
seek to develop and maintain good relationships with our customers to 
minimise associated risks. 

We also look to diversify our portfolio to minimise reliance on any  
single contract.

We perform pre-transaction due diligence and closely monitor actual 
performance to ensure we are meeting operational and financial targets. 
Any divergence from these plans will result in management action to 
improve performance and minimise the risk of any impairments. 
Executive management and the board receive regular reports on the 
status of acquisition and mergers.

In October 2012, we announced an agreement with Bertelsmann to 
combine our respective consumer publishing businesses in a newly-
created venture named Penguin Random House. The combination is 
subject to customary regulatory and other approvals and is expected  
to complete in the second half of 2013.

We mitigate this risk through the development of comprehensive 
processes to enable our business units to effectively manage relationships 
with stakeholders, customers, communities and employees. We have an 
ongoing process to understand and evaluate potential brand threats and 
monitor and evaluate information about our brand across media sources.

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Pearson plc Annual report and accounts 2012

Our impact on society

We believe our  
commercial goals and 
our social purpose are 
mutually reinforcing.

Across many industries, a strong sense of fundamental 
purpose is a characteristic shared by many leading 
businesses. Pearson’s purpose is to help people make 
progress in their lives through learning.

This purpose informs and shapes our company strategy 
and is the starting point of our responsibility framework: 

P E A R S O N ’ S P U R P O S E

Our purpose is to help people make progress in 
their lives through learning.

O U R F OC U S

In 2010, we defined three key issues as the focus 
of Pearson’s corporate responsibility strategy: 
literacy, learning outcomes and contributing to 
competitiveness. These three key issues are where 
Pearson can make a unique contribution to people’s 
social and economic wellbeing on a global scale.

R ES P O N S I B L E B U S I N E S S P R AC TI C E

Beyond these three issues, we have a wider agenda 
of responsible business practice. This covers areas 
such as nurturing and developing talent and 
diversity, environmental responsibility and 
supporting the work of the Pearson Foundation. 

O U R VA LU E S

Our approach to ethics and how we behave is 
grounded by our culture and values – to be brave, 
imaginative and decent.

We continue to be recognised in external benchmarks 
as a leader in corporate responsibility – a testament to 
the commitment and efforts of our people. We were 
(for a fourth year) ranked gold in the Dow Jones 
Sustainability Index.

2013 will be a year of considerable change as we 
merge Penguin with Random House and develop 
our global education strategy.

Our commitment to helping people make progress 
in their lives through learning is enduring. However, 
against that wider backdrop of change, we will ask 
some key questions about our responsibility 
framework this year:

 › What are the big unmet educational needs which 

we can help tackle?

 › How should we measure and report the educational 

impact of our products and services?

 › Are the three key issues still the right ones for us 

to focus on?

 › What commitments and targets should we set 

ourselves? 

If you have thoughts on these four questions or would 
like to play a part in helping us find the answers, please 
let us know and contact our head of corporate 
responsibility at peter.hughes@pearson.com 

Robin Freestone Chief financial officer 
(and board member responsible for corporate 
responsibility)

Section 3 Our impact on society

35

Overview 

We have developed our own responsible business framework to reflect what we do, where we can have the  
most impact and the expectations that our investors, customers and the people who work at Pearson have of us. 
It is unique to Pearson. It is also dynamic – we will update the framework to reflect how we change as a company 
and the views and priorities of our stakeholders. 

O U R P U R P O S E

To help people make 
progress in their lives 
through learning

O U R F OC U S 

Three priority issues 
where we can make the  
most difference

A LWAYS L E A R N I N G

1 R A I S I N G  

L I T E R AC Y L E V E L S

2 I M P ROV I N G  

L E A R N I N G O U TCO M ES

3 CO N TR I B U TI N G  

TO CO M P E TITI V E N ES S

AT H O M E

O U R PROG R A M M ES

PER SON A L PROG R ES S

I N TH E C L A S S ROO M

C LOS I N G AC H I E V EM ENT GA P S

I N F OR M ED B U S I N ES S

W ITH O U R PARTN ER S

S H A R I N G W H AT WOR K S

B U S I N ES S S TR ATEGY 

R ES P O N S I B L E B U S I N ES S P R AC TI C E

LO NG -TERM ORGAN IC 
I N V ESTM ENT I N CONTENT

DIG ITA L PRODUCTS AN D 
S ERV IC ES B U S I N ES S ES

I NTER N ATI O N A L 
E X PAN S I ON

EF F IC I EN C Y

  To learn more about our business strategy, visit the Our strategy section, page 06 in this report

EN V I RO N M ENT

S U PPLY C H A I N 
M A N AG EM ENT

PEO PLE

O U R C U S TO M E R S

CO M M U N ITI ES

O U R VA LU ES

B R AV E , I M AG I N ATI V E , D EC ENT

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Pearson plc Annual report and accounts 2012

Our impact on society  
continued

1 R A I S I N G LITER AC Y L E V E L S
The economic and social cost of illiteracy is immense – 
affecting as many as two billion people – it may be as 
high as one trillion US dollars per year. 

Illiteracy is a global challenge affecting both developed 
and emerging countries. For example, in the UK, 22% 
of the population are deemed as functionally illiterate, 
struggling with basic tasks, such as applying for a job 
by e-mail or reading their child’s school report. The 
cost to the UK alone is estimated at £8 billion a year.

Our approach

Raising literacy levels is one of our three focus 
areas because: 

 › Good reading skills are the basic cornerstone essential 

for people to learn.

 › All our businesses depend on the premise that people 

can read and enjoy doing so.

 › Our mix of businesses means that we can make a 

unique contribution to tackling illiteracy.

We play a part in three main ways:

 › Our reading programmes – both print and digital – 

are found in classrooms the world over. 

 › For many, the first story that they read or that is read 

aloud to them will be a Penguin title. 

 › We partner with others to run projects and 

campaigns to give books and to inspire reading. 

Reading in the classroom

We have a full range of reading programmes designed 
to help students learn to read. Whether print or 
online, whole school or for students that need a little 
extra help, they all share a commitment to improving 
the reading standards of individual learners.

C A S E S T U DY

iLit (inspire Literacy)

iLit is the first reading programme built and delivered 
completely on the iPad. Launched in the United 
States, it targets readers aged 9 to 16 and supports, 
rewards and instructs based around the needs of 
the individual reader.   iLit is currently available for 
readers aged 14 to 16.  For more information about 
iLit and the research evidence that underpins it, visit:

www.redefiningliteracy.com 

Reading in the home

Enthusiastic readers are inspired by great stories. 
Our Penguin books for children – Puffin, Frederick 
Warne and Ladybird books – all provide plenty 
of options. 

In this digital age, how we read and write may change 
radically, but the ability to do so is more important 
than ever. We believe in offering stories that are 
engaging and fun, regardless of format, for parents 
and their children to read at home or on the move. 

C A S E S T U DY

Ladybird: I’m ready for phonics app

Giving a child a reading head-start 
before they start school helps  
build confident readers. New apps  
such as Ladybird’s ‘I’m Ready for 
Phonics!’ gives parents new ways 
to help prepare a child for synthetic 
phonics learning at school.

Partnering with others to encourage reading 

Tackling illiteracy demands that we work together in an 
open and collaborative way. We have focused on 
building partnerships that extend access to books and 
opportunities for shared reading. Highlights include:

 › We gave our eight millionth book under our Booktime 
programme which sees every child starting school in 
England and Wales receive a book pack containing two 
free books to take home and keep.

 › We Give Books, the digital reading challenge run by 
the Pearson Foundation, exceeded 1.5 million books 
donated to literacy charities around the world as 
chosen by online readers.

 › We gave our one millionth book to Book Aid, the 
charity that supports the development of libraries 
in schools and communities in Sub-Saharan Africa. 
We were the largest book donor to Book Aid in 2012.

Section 3 Our impact on society

37

2 I M PROV I N G LE A R N I N G O U TCO M ES
Our responsibility as a company is to play our 
full part in informing, shaping and making learning 
effective for people of all ages, abilities and locations. 
This focus on learning outcomes is a critical part of 
our responsibility vision.

In the past, there were limitations on the extent 
to which a textbook publisher selling products to 
education institutions could measure their impact 
on learning outcomes. 

Our strategy is to become an education technology 
and solutions provider with global reach. As the 
strategy gathers pace, so do the opportunities to help 
understand what works best to help students succeed. 
We recognise that as we become more directly 
involved in the process of learning, we are more 
accountable for outcomes.

We have:

 › Conducted nearly 50 reviews to assess and improve 
learning outcomes and trained over 100 people in 
the process.

 › Run a series of events reaching over 1,200 people 

and presented on our approach at the company senior 
strategy conference and to the next generation of  
our leaders.

We will:

 › Conduct at least 100 additional reviews to assess 
the learning outcomes from our programmes 
and services.

 › Make it a precondition of any new investment of 
US$3m or more that it is assessed for its impact 
on learning.

 › Make a series of commitments around how we will 
deepen and accelerate our approach to assessing 
learning outcomes.

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Pearson plc Annual report and accounts 2012

Our impact on society  
continued

C A S E S T U DY

Pearson Affordable Learning Fund

A global challenge is how we can all ensure that every 
child can benefit from learning, but with over  
60 million children not in school, there is a need for 
urgent innovation. We believe that low-cost private 
education is part of the answer and that there is 
a need to encourage new ideas, models and ways 
of working. So, we have launched the Pearson 
Affordable Learning Fund whose purpose is to make 
minority equity investments in for-profit companies 
that help meet a burgeoning demand for affordable 
education services in Africa, Asia and Latin America. 
The fund launched in July 2012 with $15 million of 
initial Pearson capital, and made its first investment 
in a chain of private schools in Ghana. See more at: 
www.affordable-learning.com

3 CO NTR I B U TI N G TO CO M PE TITIV EN ES S
The connection between education and long-term 
economic growth is well-documented and increasingly 
well understood. 

Helping individuals get ready for work

Getting a job depends on having relevant skills. As 
many countries continue to wrestle with the economic, 
social and personal cost of unemployment, particularly 
for the young, it is even more important that we help 
people develop the skills they need for work.

Securing a professional or vocational qualification 
is an important factor in getting a job. We create 
and administer millions of admissions, tests, 
certifications, vocational assessments and general 
qualifications including:

 › BTEC, the vocational qualification recognised by 
schools, colleges, universities, employers and 
professional bodies across the United Kingdom and 
in over 100 countries worldwide.

 › The Graduate Management Admission Test (GMAT), 
the leading test for entrance to business schools and 
management programmes worldwide.

 › NCLEX Nursing examination, required to obtain a 
licence necessary to apply for work as a nurse in the 
United States.

C A S E S T U DY

Next Generation BTECs

Pearson launched Next Generation BTECs, which 
meet new regulator and Department for Education 
criteria to make BTEC the best represented 
vocational qualification on the new accountability 
framework for schools in England.

Sharing knowledge and investing in research

Few companies participate in education on a global scale 
so we have a responsibility to support educational 
improvement and to actively share our experience on 
models that work and those that do not. 

We have:

 › Mapped current research activity and laid the 

foundation to launch our online research portal. 

 › Convened a Pearson Executive Research Council bringing 

together the research professionals within Pearson.

 › Launched two publications with international acclaim 

– The Learning Curve and Oceans of Innovation: 
www.pearson.com/oceans

We will:

 › Invest in research to help advance education as well 
as inform the products and services we develop. 

 › Partner with a range of organisations to conduct 

educational research and promote the dissemination 
of knowledge.

 › Promote open discussion through participating 

in and convening conferences and events.

 › Make research outcomes publicly available via: 

www.pearson.com/research 

Section 3 Our impact on society

39

We also believe that the wider private sector has 
an important contribution to make in developing 
education and learning policy. We supported and 
helped fund in 2012 the Global Business Coalition 
for Education. The aim is to help focus the wider 
business community on helping tackle the challenges 
faced by developing countries to promote learning: 
http://gbc-education.org/about-us

Doing informed business

The FT Group is the leading provider of essential 
information, insight and analysis to the global business 
and opinion-forming community. Access to trusted 
and informed information is the basis on which 
businesses make effective decisions. The FT plays a 
unique global role in providing that information.

R ES P ON S I B LE B U S I N ES S PR AC TIC E

Under the current responsible business framework 
at Pearson, we focus on the three areas where we 
believe we have a unique opportunity to make a positive 
impact – literacy, learning outcomes and competitiveness.

In addition, we adopt a broad and holistic definition of 
‘responsible business’ that captures a series of priorities 
that are common across many industries and individual 
companies. These include commitments to: 

 › Deliver against stakeholder expectations on the key 

area of climate change and to seek to make better use 
of resources.

 › Extend our principles on labour standards, human 
rights and environmental responsibility to include 
our suppliers and business partners.

 › Ensure that our products and services are inclusive to 

those with reading disabilities, appropriate in content to 
the age and location of the student and are safe to use.

 › Provide a safe, healthy workplace, where our 

employees are able to realise their own individual 
potential and aspirations and where there is respect 
for their privacy, dignity and life outside work.

 › Provide opportunities for Pearson people to be good 
citizens and to get involved in their local communities.

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The Learning Curve

This year, we supported the Economist Intelligence 
Unit (EIU) in the development of The Learning Curve. 
The initiative brought together in one place a wide 
range of data sets designed to enable researchers 
and policymakers to correlate education outcomes 
with wider social and economic impact more easily 
than ever before. As international benchmarking of 
education systems has become ever more prevalent, 
the Learning Curve has the potential to add to 
our understanding of what successful education 
systems look like and how success can be achieved: 
thelearningcurve.pearson.com

Contributing to debate 

We are committed to playing an active role in helping 
shape and inform the global debate around education 
and learning policy. 

With the 2015 deadline for achieving the Millennium 
Development Goals and Education for All Goals fast 
approaching, it is certainly time to take stock on the 
role that education has played and should play for the 
future. We have joined with a range of organisations 
as an active member of the Global Compact on 
Learning. Ways we are helping include contributing 
to developing and agreeing common metrics to 
measure the success of the Global Compact:  
www.brookings.edu/learningmetrics

We are active participants in the Global Partnership 
for Education, having been one of the first companies 
to join the initiative and make a pledge at its 
replenishment conference. GPE brings together over 
50 developing countries, donor governments, 
international organisations, the private sector, 
teachers, and civil society/NGO groups to support 
developing countries with their education sector plans 
through financial assistance and technical expertise: 
www.globalpartnership.org

 
 
 
 
 
40

Pearson plc Annual report and accounts 2012

Our impact on society  
continued

Highlights of our activities in 2012 include:

 › Pearson and the FT committed to a $1m three-year 

Environment: Climate change and avoiding deforestation 

Climate change remains a focus for us as one of the 
most serious issues facing the planet. Minimising our 
own environmental impact is not just the right thing 
to do; it is fundamental to our future as a sustainable 
business and helps deliver cost savings.

We continue to be climate neutral, a commitment 
which focuses the company on carbon reduction.

Pearson is preparing for the introduction of mandatory 
Greenhouse Gas reporting in 2014. We have just 
been accredited against the Carbon Trust Standard 
globally – one of only two companies that currently 
hold that status.

Our second focus area is forests. As a purchaser 
of paper and newsprint for our books, magazines 
and newspapers, security and sustainability of 
supply are very important to us. We have focused 
on actively encouraging responsible forest 
management and being more efficient in how  
we  use paper.

 › Pearson was named the 32nd largest purchaser 
of renewable energy in the United States in the 
US Environmental Protection Agency Green Power 
Partnership list. We offset 100% of the electricity 
we use in North America through the purchase 
of wind power credits from across the United States 
and have invested in a project to install solar panels 
in schools in California. Our UK buildings – where 
we are responsible for purchasing utilities – are also 
powered by green electricity.

 › Pearson came top in the 2012 Corporate Renewable 
Energy Index (CREX) produced by Bloomberg New 
Energy Finance. We were one of 35 global companies 
to achieve a maximum score of 100%.

 › Pearson businesses in the UK and Australia are 
certified against ISO 14001, the environmental 
management standard.

 › In the US, Pearson facilities are focusing on securing 
LEED – Leadership in Energy and Environmental 
Design certification. LEED recognises excellence 
in the design, construction, and operation of high 
performance green buildings. Over 800,000 sq ft 
across six Pearson buildings are LEED certified.

 › We now have 2.3MW in on-site renewable energy 

assets (solar panels and wind) at our facilities.

rainforest partnership in Colombia. We also 
continued to invest in Woodland Carbon offsets 
offered by the Woodland Trust in the UK and in a 
Nature Conservancy Council forest offset project 
in the United States.

 › The Financial Times has reduced the volume of 

newsprint and magazine papers it uses by over 50% 
in five years. A key initiative has been to reduce the 
base weight of the papers used.

C A S E S T U DY

Tom Delay, 
Chief Executive, Carbon Trust 

“As only the second organisation 
ever to achieve global certification  
to the Carbon Trust Standard – 
by no means an easy task – Pearson 
is demonstrating real leadership in 
how to measure, manage and reduce 
carbon emissions year-on-year.”

REDUCING CO2
YEAR ON YEAR

Our customers, our people and our communities

Responsible business practice cuts across all aspects 
of our company and our focus is to integrate this into 
the way we manage our businesses. This benefits our 
customers, suppliers, the people that work at Pearson 
and the communities in which we operate.

Highlights of our activities in 2012 are:

 › Pearson continued with its programme of Student 
Advisory Boards, providing an opportunity for 
students to input and influence our strategy in return 
for mentoring and company internships.

 › Building on Pearson operations in the UK becoming 

accredited against ISO 18001, the international health 
and safety standard, a two-year project to review 
and update our global approach to health & safety 
management was started in 2012.

 › Pearson in the US has been included in Working 

Mother magazine’s 100 Best Companies list for its 
twelfth year.

 › The Pearson Diversity Summer Internship Programme 
won the ‘Widening the Talent Pool’ category in the 
Race for Opportunity awards.

Section 3 Our impact on society

41

 › Providing an opportunity for our employees to share 
in the success of the company through owning a part 
of it is important to us. Over 37,000 people in 
98 countries have the opportunity to acquire and hold 
Pearson shares through participation in our employee 
share programmes. 1 in 5 employees participate.

 › Pearson, alongside charity partner Booktrust, won 

a 2012 Lord Mayor’s Dragon Award in the education 
category for the Booktime programme.

 › The Financial Times seasonal appeal raised $4.89m  
on behalf of The Global Fund for Children, a charity 
working to transform the lives of the world’s most 
vulnerable children.

C A S E S T U DY

The Pearson Foundation

The Pearson Foundation is an independent charity 
that aims to make a difference by promoting literacy, 
learning, and great teaching. The Pearson Foundation 
is the charity partner of choice for Pearson and we 
are its major funder. Three highlights from the 
Pearson Foundation year in 2012 were:

 › The launch of ‘Five Things I’ve Learned’. The 

project shares the thoughts of education leaders 
drawn from decades of real-world experience 
and insights about learning, teaching, and helping 
others. Available at www.thefivethings.org

 › Read for the Record broke two world records. 
Nearly 2.4 million people read Lady Bug Girl 
and the Bug Squad on the same day with almost 
400,000 of them reading the book online at 
www.wegivebooks.org. Read for the Record 
is run in partnership with the charity Jumpstart.

 › BridgeIT, a partnership between the Pearson 

Foundation and Nokia has reached over 1 million 
children and their teachers across ten developing 
and emerging countries. BridgeIT uses mobile 
phones to deliver professional development 
materials and educational resources to teachers.

Values, principles and behaviour

The bedrock of corporate responsibility is the culture 
of the company. We are defined by our values – in 
everything we do, we aspire to be brave, imaginative 
and decent.

Our values are underpinned by our Code of Conduct 
that covers, among other things, individual conduct, 
the environment, employees, community and society. 
We make sure everyone is aware of and understands 
the code. Once a year, everyone working for Pearson 
gets a copy from the CEO, either electronically or on 
paper and is asked to read it.  Everyone is asked to 
confirm that they have read it, understood it and that 
the company complies with it and, as a further check, 
it is mandatory for over 2,000 of our most senior 
people to respond to that request. The code forms 
a part of induction and an online training module is 
available. If anyone has concerns, these can be raised 
with a line manager or through a free, confidential 
telephone line/website.

Pearson has a zero tolerance policy towards bribery 
and corruption. Our policy introduced in 2011 sets out 
our standards; we carry out risk assessments and have 
a network of designated managers across the business 
responsible for compliance with our policy.

We are committed to making sure our people 
understand how we are doing as a company, including 
how world trends might affect both them and the 
businesses. This means providing comprehensive 
relevant information in a variety of ways – including 
regular presentations from senior executives – and 
consulting where appropriate so that we can learn 
and take into account the views of our people. 

We will always aim to seek the best candidate for 
a role: career progression will be without regard for 
race, gender, age, physical ability, religion or sexual 
orientation; and we will continue to monitor and 
benchmark our progress on diversity and inclusion.

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42

Pearson plc Annual report and accounts 2012

Our impact on society  
continued

External benchmarks

One way we assess how we are doing as a responsible business is to maintain our position in key indices and 
benchmarks of social responsibility:

2 012 

2 011                 2 010                 2 0 0 9

Dow Jones Sustainability Indexes

Gold class

Gold class and global sector leader

BITC Corporate Responsibility Index

Platinum (retained)

Platinum

Platinum (retained)

Inclusion in FTSE4Good

Yes

Seven commitments

Last year, we set out seven challenging aspirations and targets to help focus the business on achieving 
our responsible business vision while minimising our environmental impact. We believe this is a responsible  
and sustainable approach. We report on our progress against these and other commitments as part of our  
online Impact on Society report at http://cr2012.pearson.com

E N V I RO N M E N T

Challenges

Our commitment

How we measure progress

Climate change

Resource use

1

To maintain our 
commitment  
to climate neutrality 
in 2013. Last year 
marked our third 
year of climate 
neutrality

Through carbon 
reduction; purchase 
of renewable 
energy; renewable 
energy generation 
at our sites and the 
purchase of carbon 
offsets

Electricity from renewable sources Mwh

12

11

10

09

08

Climate change data is published in April

*100% from renewable sources up from 84% in 2011

2

To be ever more 
efficient in how  
we use paper as  
the most significant 
natural resource  
for us

We track the total 
metric tonnes of 
paper we use and 
how that compares 
to revenue

The paper used per 
£1m of non-digital 
revenue increased 
in 2012 reflecting  
a shift to digital 
services

Total paper used Metric tonnes

12

11

10

09

08

218,500 Mwh*
218,500 Mwh*
166,900 Mwh
166,900 Mwh
170,700 Mwh
170,700 Mwh
170,229 Mwh
170,229 Mwh
3,255 Mwh
3,255 Mwh

287,500 MT
287,500 MT
319,500 MT
319,500 MT
338,000 MT
338,000 MT
339,000 MT
339,000 MT
360,000 MT
360,000 MT

 
Section 3 Our impact on society

43

E N V I RO N M E N T

Challenges

Our commitment

How we measure progress

Avoiding global 
deforestation

3

To use FSC papers 
where we can and 
our own grading 
system

S O C I A L

Investing in content 4

To make sustained  
investment in new  
content 

Access to learning,  
literacy and great 
teaching

5

To maintain our 
total community 
investment   at 
1% or more of 
operating profit

6

Using 2010 as our 
base, to expand  
our book gifting 
activities

Literacy

We track and 
report the FSC 
volume we 
purchase and the 
grading system we 
use to meet our 
requirement to 
purchase from 
known, responsible 
sources

Pre-publication 
expenditure  
and authors’
advances

One way we extend 
our reach is through 
partnerships with 
literacy and learning 
charities. We 
report on our 
community 
investment spend

Number of books 
donated to schools, 
libraries and literacy 
charities

Paper by source %

12

11

11%

7%

FSC

Graded

Ungraded/unwanted

79%

83%

10%

10%

Investing in content $m

12

11

10

09

08

$835m
$835m
$794m
$794m
$816m
$816m
$794m
$794m
$775m
$775m

Community investment spend £m

12

11

10

09

08

1.2%

1.2%

1.6%

1.4%

£11.4m
£11.4m
£11.5m
£11.5m
£13.1m
£13.1m
£10.5m
£10.5m
£7.7m
£7.7m

1.1%

Number of books donated Millions

12

11

10

09

08

7

Growing take-up  
of digital-based 
reading

Unlike traditional 
print programmes, 
we can track the 
number of users of 
our digital reading 
programmes

Reading programmes Users million

12

11

2.10m
2.10m
1.99m
1.99m
1.66m
1.66m
1.71m
1.71m
1.74m
1.74m

4.45m
4.45m
3.75m
3.75m

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44

Pearson plc Annual report and accounts 2012

Board of directors

Pearson’s board brings a  
wide range of experience,  
skills and backgrounds.

C H A I R M A N

E X EC U TI V E D I R EC TO R S

Glen Moreno Chairman  
aged 69, appointed 1 October 2005

John Fallon Chief executive  
aged 50, appointed 3 October 2012

Chairman of the nomination committee 
and member of the remuneration 
committee

Glen has more than three decades  
of experience in business and finance, 
and is currently deputy chairman of  
The Financial Reporting Council Limited 
in the UK and non-executive director 
of Fidelity International Limited. 
Previously, Glen was deputy chairman 
and senior independent director at 
Lloyds Banking Group plc, senior 
independent director of Man Group 
plc and acting chairman of UK Financial 
Investments Limited, the company 
set up by HM Treasury to manage 
the government’s shareholdings in  
British banks.

Member of the nomination committee

John became Pearson’s chief executive on 
1 January 2013. Since 2008 he had been 
responsible for the company’s education 
businesses outside North America, and 
a member of the Pearson management 
committee. He joined Pearson in 1997 
as director of communications and was 
appointed president of Pearson Inc., a role 
he combined with his communications 
responsibilities, in 2000. In 2003, he was 
appointed CEO of Pearson’s educational 
publishing businesses for Europe, Middle 
East & Africa (EMA) and gradually took 
on a broader international education 
brief. Prior to joining Pearson, John was 
director of corporate affairs at Powergen 
plc, where he was also a member of the 
company’s executive committee. Earlier 
in his career, John held senior public policy 
and communications roles in UK local 
government.

Will Ethridge Chief executive,  
Pearson North American Education 
aged 61, appointed 1 May 2008

Will has three decades of experience 
in education and educational publishing, 
including a decade and a half at Pearson 
where he formerly headed our Higher 
Education, International and Professional 
Publishing business. Prior to joining 
Pearson in 1998, Will was a senior 
executive at Prentice Hall and Addison-
Wesley, and before that an editor at 
Little, Brown and Co. where he published 
in the fields of economics and politics. 
Will is a board member and former 
chairman of the Association of American 
Publishers (AAP) and board chairman of 
CourseSmart, a consortium of electronic 
textbook publishers.

Section 4 Governance

45

Rona Fairhead Chairman of  
the Financial Times Group  
aged 51, appointed 1 June 2002

Rona, who has headed the Financial 
Times Group since 2006 and is a former 
finance director of Pearson, will step 
down from the Pearson board and 
leave the company at the annual general 
meeting in April 2013. She previously 
held senior management roles at 
specialty chemicals company ICI plc, and 
in aerospace with Bombardier/Shorts. 
She has an MBA from Harvard Business 
School. Rona currently serves as non-
executive director of The Cabinet Office 
of UK government and of HSBC Holdings 
plc, where she chairs the risk committee. 
She is also a member of the Cambridge 
University Library Visiting Committee. 
She was made a Commander of the 
British Empire in 2012.

Robin Freestone Chief financial officer 
aged 54, appointed 12 June 2006

Robin’s experience in management 
and accounting includes a previous 
role as group financial controller of 
Amersham plc (now part of General 
Electric) and senior financial positions 
with ICI plc, Zeneca and Henkel UK. 
He joined Pearson in 2004 as deputy 
chief financial officer and became chief 
financial officer in June 2006. Robin 
qualified as a chartered accountant with 
Touche Ross (now Deloitte), and is 
currently a non-executive director and 
founder shareholder of eChem Limited. 
Robin sits on the Advisory Group of the 
ICAEW’s Financial Reporting Faculty and 
is chairman of The Hundred Group of 
Finance Directors.

John Makinson Chairman and chief 
executive of The Penguin Group  
aged 58, appointed 15 March 1996

John’s diverse background spans business, 
consultancy, financial journalism and 
publishing. He was finance director of 
Pearson before heading Penguin, and 
previously served as managing director 
of the Financial Times newspaper, where 
he had earlier served as editor of the 
popular Lex column. John co-founded 
Makinson Cowell, an international 
financial consultancy, and was vice 
chairman of the US holding company  
of advertising firm Saatchi & Saatchi.  
John is chairman of the National Theatre 
and has been named chairman-designate 
of Penguin Random House, the consumer 
publishing venture planned by Pearson 
and Bertelsmann.

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46

Pearson plc Annual report and accounts 2012
Pearson plc Annual report and accounts 2012

Board of directors  
continued

N O N - E X EC U TI V E D I R EC TO R S

David Arculus Non-executive director 
aged 66, appointed 28 February 2006

Vivienne Cox Senior independent director 
aged 53, appointed 1 January 2012

Susan Fuhrman Non-executive director 
aged 68, appointed 27 July 2004

Chairman of the remuneration committee 
and member of the audit and nomination 
committees

David has experience in banking, 
telecommunications and publishing in a long 
career in business. Currently he is chairman 
of Aldermore Bank plc, Numis Corporation 
plc and the Advisory Board of the British 
Library. David’s previous roles include the 
chairmanship of O2 plc, Severn Trent plc and 
IPC Group, as well as chief operating officer 
of United Business Media plc, group 
managing director of EMAP plc and a non-
executive director of Telefonica S.A. David 
served from 2002 to 2006 as chairman of 
the British government’s Better Regulation 
Task Force, which worked on reducing 
burdens on business.

Member of the audit, remuneration 
and nomination committees

Member of the audit and nomination 
committees

Susan’s extensive experience in education 
includes her current role as president of 
Teachers College at Columbia University, 
America’s oldest and largest graduate school 
of education. She is president of the 
National Academy of Education, and was 
previously dean of the Graduate School of 
Education at the University of Pennsylvania 
and on the board of trustees of the Carnegie 
Foundation for the Advancement of Teaching.

Vivienne has wide experience in energy, 
natural resources and business innovation. 
She worked for BP plc for 28 years, in Britain 
and continental Europe, in posts including 
executive vice president and chief executive 
of BP’s Gas, Power & Renewables business 
and its Alternative Energy unit. She is non-
executive director of mining company Rio 
Tinto plc, energy company BG Group plc, 
and Vallourec, which supplies tubular 
systems for the energy industry. She is also 
lead independent director at the UK 
Department for International Development. 
Vivienne sits on the board of INSEAD and 
is a commissioner of the Airports 
Commission, which was set up by the UK 
government to examine any requirements 
for additional UK airport capacity.

Ken Hydon Non-executive director  
aged 68, appointed 28 February 2006

Josh Lewis Non-executive director  
aged 50, appointed 1 March 2011

Chairman of the audit committee 
and member of the remuneration 
and nomination committees

Ken’s experience in finance and business 
includes roles in electronics, consumer 
products and healthcare. He is a non-
executive director of Reckitt Benckiser 
Group plc, one of the world’s leading 
manufacturers and marketers of branded 
products in household cleaning and health 
and personal care. From 2004 to 2013 he 
was a non-executive director of Tesco plc. 
Previously, Ken was chief financial officer of 
Vodafone Group plc and financial director  
of subsidiaries of Racal Electronics.

Member of the audit and nomination 
committees

Josh’s experience spans finance, education 
and the development of digital enterprises. 
He is founder of Salmon River Capital LLC, 
a New York-based private equity/venture 
capital firm focused on technology-enabled 
businesses in education, financial services 
and other sectors. Over a 25 year career 
in active, principal investing, he has been 
involved in a broad range of successful 
companies, including several pioneering 
enterprises in the education sector. 
In addition, he has long been active in the 
non-profit education sector, with associations 
including New Leaders, New Classrooms, 
and the Bill & Melinda Gates Foundation. 
He is also a non-executive director of 
eVestment and Axioma, both financial 
technology companies, Parchment, an 
education data company, and PeriGen, a 
healthcare information technology provider.

Chairman’s letter 

Dear shareholders 

This year, we are reporting, as is required, against the 
2010 edition of the UK Corporate Governance Code 
(the Code). We have endeavoured, where possible, 
to report in the spirit of the 2012 Code which will 
only apply for reporting periods beginning on or after 
1 October 2012. 

As I have highlighted elsewhere within this report, 
Pearson is currently undergoing a period of transition 
in its leadership following the appointment of John 
Fallon as our new chief executive, and I would like to 
take this opportunity to share with you further details 
of the recent and forthcoming changes to our board 
as well as providing an insight into how the 
board operates. 

The Pearson board consists of senior executive 
management alongside a strong group of non-executive 
directors drawn from successful international 
businesses and education institutions with experience 
of corporate strategy, education, consumer marketing 
and technology.  

We are continually assessing and refreshing the board 
to ensure we maintain an appropriate balance and 
diversity of skills and experience. 

In addition to Marjorie Scardino’s departure as chief 
executive, at the end of 2012 we also said goodbye to 
Patrick Cescau, who served on the board for over ten 
years, including three years as our senior independent 
director. The board joins me in thanking Patrick for his 
commitment and invaluable contribution to Pearson 
as we have navigated our international expansion. 

Following Patrick’s departure, we are pleased to 
confirm that Vivienne Cox has been appointed as 
senior independent director. We welcome Vivienne 
to the role and believe that her broad commercial 
knowledge and experience both as an executive and 
non-executive director make her highly suitable for 
this position. 

As announced late last year, Rona Fairhead will be 
stepping down from the board, and from her role as 
chairman of The Financial Times Group, to pursue 
other opportunities. Rona handed over her 
responsibilities as chief executive of the FT to 
John Ridding at the end of 2012. Rona has played 
an important role during her 12-year career at Pearson 
having held a number of senior roles within the group, 
and we wish her continued success in the next phase 
of her career. 

Section 4 Governance

47

Pearson has a wealth of talent within its workforce 
with a diverse and experienced senior management 
team heading the company’s operations. To 
complement our strong management structure, 
we believe that the most effective board is one which 
maximises the contributions of non-executive 
directors, adding a wide range of valuable external 
perspectives and encouraging robust, open debate 
over significant business issues. Our goal is to improve 
the balance of independent non-executive directors on 
the board, while retaining an overall board size which is 
manageable and effective. To this end, we are actively 
seeking additional non-executive directors who bring 
expertise in education, emerging markets and digital 
technologies to continue to drive our strategy and 
vision, whilst ensuring the board adheres to Pearson’s 
core values. We are keen to maintain the gender 
diversity of the board in light of recent and forthcoming 
departures and, consequently, the nomination 
committee is actively seeking to identify suitable 
female candidates. 

The board is deeply engaged in developing and 
measuring the company’s long-term strategy, 
performance and value. We organise our work around 
four major themes where we believe the board can 
add value: governance, strategy, business performance 
and people. Our board calendar and agenda provide 
ample time to focus on these themes and we have set 
out some examples of the business considered by the 
board, as well as the governance practices to which we 
adhere, on the pages that follow. 

We hope this report clearly sets out how your 
company is run, and how we align governance 
and our board agenda with the strategic direction 
of Pearson. We always welcome questions or 
comments from shareholders, either via our website 
(www.pearson.com) or in person at our annual 
shareholders’ meeting. 

Glen Moreno Chairman  

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48

Pearson plc Annual report and accounts 2012

Board governance 

Corporate governance 

Introduction  
The board believes that during 2012 the company was 
in full compliance with the UK Corporate Governance 
Code (the Code). A detailed account of the provisions 
of the Code can be found on the FRC’s website at 
www.frc.org.uk and we encourage readers to view 
our compliance schedule on the company website at 
www.pearson.com/investors/shareholder-
information/governance 

The board embraces the Code’s underlying principles 
with regard to board balance and diversity and the 
nomination committee, led by the chairman, is actively 
seeking additional suitable candidates who possess the 
right mix of knowledge, skills and experience to 
enhance debate and decision-making.  

Composition of the board  
The board currently consists of the chairman, 
Glen Moreno, five executive directors including the 
chief executive, John Fallon, and five independent 
non-executive directors.  

As reported, Rona Fairhead will step down from the 
board at the forthcoming AGM. Additionally, subject 
to completion of the Penguin Random House venture, 
John Makinson will be appointed as chairman of 
Penguin Random House and it is intended that he will 
step down from the Pearson board at that time. 

Chairman and chief executive 
There is a defined split of responsibilities between the 
chairman and the chief executive. The chairman is 
primarily responsible for the leadership of the board 
and ensuring its effectiveness; the chief executive is 
responsible for the operational management of the 
business and for the development and implementation 
of the company’s strategy as agreed by the board. 
The roles and responsibilities of the chairman and 
chief executive are clearly defined, set out in writing 
and reviewed and agreed by the board annually. 

Chairman 
In May 2012, Glen Moreno stood down from his role 
as deputy chairman and senior independent director 
of Lloyds Banking Group. Apart from this, there were 
no changes to the chairman’s significant commitments 
during the course of 2012. 

Senior independent director 
Vivienne Cox is the company’s senior independent 
director, having been appointed to the role on 
1 January 2013 following Patrick Cescau’s resignation 
from the board.  

Vivienne’s role will include meeting regularly with the 
chairman and chief executive to discuss specific issues, 
e.g. strategy, attending meetings with major 
shareholders to understand any issues or concerns 
they may have, as well as being available to 
shareholders generally if they should have concerns 
that have not been addressed through the normal 
channels. In her first year with Pearson, Vivienne has 
been instrumental in the introduction of the board’s 
reputation and responsibility committee, which she 
chairs, and in improving the quality of health and safety 
reporting to the board.  

During 2012, Patrick Cescau held separate sessions 
with the other non-executive directors and the 
chief executive to appraise the performance of the 
chairman, including in relation to the effectiveness of 
the nomination committee. Following his departure in 
December, Patrick was invited back in February 2013 
to conduct similar sessions in respect of the chairman’s 
performance during 2012 as part of the annual board 
evaluation process. Vivienne, as senior independent 
director, will then take responsibility for appraising the 
chairman’s performance during 2013 and beyond. 

The senior independent director would be expected 
to chair the nomination committee in the event that 
it was considering succession to the role of chairman 
of the board. 

Independence of directors  
All of the non-executive directors were considered by 
the board to be independent for the purposes of the 
Code during the year ended 31 December 2012. 

The board reviews the independence of each of 
the non-executive directors annually. This includes 
reviewing their external appointments and any 
potential conflicts of interest as well as assessing their 
individual circumstances in order to ensure that there 
are no relationships or circumstances likely to affect 
their character or judgement.  

Susan Fuhrman has now served on the board for more 
than eight years. Throughout that time, Susan, as 
a leader in educational reform and efficacy, has made a 
very positive contribution to our board and committee 
work. Susan has indicated that she intends to stand 
down from the board at the 2014 AGM.

 
 
 
Section 4 Governance

49

Length of tenure of non-executive directors Years

GOVERNANCE AND SHAREHOLDER MATTERS:  

26 AND 27 APRIL 2012, LONDON 

Arculus

Cox

1

Fuhrman

Hydon

Lewis

2

7

7

8

Conflicts of interest 
Since October 2008, directors have had a statutory 
duty under the Companies Act 2006 (the Act) to avoid 
conflicts of interest with the company. The company’s 
Articles of Association (Articles) allow the directors 
to authorise conflicts of interest. The company has 
established a procedure to identify actual and potential 
conflicts of interest, including all directorships or other 
appointments to, or relationships with, companies 
which are not part of the Pearson Group and which 
could give rise to actual or potential conflicts of 
interest. Once notified to the chairman or company 
secretary, such conflicts are considered for 
authorisation by the board at its next scheduled 
meeting. The relevant director cannot vote on an 
authorisation resolution, or be counted in the quorum, 
in relation to the resolution relating to his/her conflict 
or potential conflict. The board reviews any 
authorisations granted on an annual basis. 

Board meetings 
The board held six scheduled meetings in 2012, with 
some meetings taking place over two or more days. 
In recent years, we have developed our board meeting 
agenda to ensure that board discussion and debate is 
centred on the key strategic issues facing the company. 
Over the course of 2012 the major items covered 
by the board included: 

BUSINESS PERFORMANCE: 23 FEBRUARY 2012, LONDON 

›(cid:3)2011 report and accounts and dividend 

recommendation 
›(cid:3)2012 operating plan 
›(cid:3)Risk assessment and review of mitigating actions 
›(cid:3)Annual review of authorised conflicts 
›(cid:3)Review of division of responsibilities between 

chairman and chief executive 

›(cid:3)Review of treasury policy 
›(cid:3)Presentation by Sir Michael Barber on efficacy, 

research and educational reform 

›(cid:3)Focus on forthcoming AGM and review of 

shareholder issues 

›(cid:3)Findings of external report on shareholders’ views 
›(cid:3)Review of corporate social responsibility 
›(cid:3)Board effectiveness review 
›(cid:3)Acquisition of Certiport 
›(cid:3)Acquisition of Global English 

STRATEGY: 4, 5 AND 6 JUNE 2012, SÃO PAULO 

›(cid:3)Strategy discussions – review of Brazilian 

education business 

›(cid:3)Review of Pearson’s ‘Leading on Standards’ publication 

on the future of examinations in Britain 

›(cid:3)Acquisition of Author Solutions, Inc. 

BUSINESS PERFORMANCE: 25 AND 26 JULY 2012, LONDON 

›(cid:3)Interim results and dividend approval 
›(cid:3)Post-acquisition reviews 
›(cid:3)Discussion on formation of reputation and 

responsibility committee 

›(cid:3)Acquisition of Inframation Group 

STRATEGY: 4 OCTOBER 2012, LONDON 

›(cid:3)Trading update 
›(cid:3)Five-year strategic plan 
›(cid:3)Review of standing committee terms of reference 
›(cid:3)Acquisition of EmbanetCompass 
›(cid:3)Discussion of Penguin Random House venture 
›(cid:3)John Fallon’s first meeting following his appointment 

to the board 

STRATEGIC PLAN: 6 DECEMBER 2012, NEW YORK 

›(cid:3)Strategic plan – India business 
›(cid:3)Options for Pearson in Practice business 
›(cid:3)Risk assessment and review of mitigating actions 
›(cid:3)Triennial valuation of UK defined benefit pension fund  
›(cid:3)Annual review of chief executive authorisation limits 

and procedures 

›(cid:3)Review of chief executive transition 

In addition to the six scheduled meetings, the board 
held one further full meeting to approve the Penguin 
Random House venture and undertook 
discussions as required to consider the terms 
of corporate transactions. 

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50

Pearson plc Annual report and accounts 2012

Board governance continued 

The following table sets out the attendance of the 
company’s directors at board and committee meetings 
during 2012: 

found on the company website at 
www.pearson.com/investors/shareholder-
information/governance 

Board 
meetings 
(max 6)

Audit 
committee 
meetings 
(max 4)

Rem. 
committee 
meetings 
(max 6)

Nom. 
committee 
meetings 
(max 6)

Chairman 
Glen Moreno 
Executive directors 
Marjorie Scardino 
Will Ethridge 
John Fallon* 
Rona Fairhead 
Robin Freestone 
John Makinson 
Non-executive 
directors 
David Arculus 
Patrick Cescau** 
Vivienne Cox 
Susan Fuhrman 
Ken Hydon 
Josh Lewis 

6

6
6
2
5
6
6

6
6
5
6
6
6

–

–
–
–
–
–
–

4
2
4
4
4
4

6

–
–
–
–
–
–

6
3
5
–
6
–

6

6
–
–
–
–
–

6
6
5
6
6
6

*appointed to the board on 3 October 2012.  

**stood down from audit and remuneration committees 
on 30 April 2012. 

The role and business of the board  

The board is deeply engaged in developing and 
measuring the company’s long-term strategy, 
performance and value. We believe that it adds 
a valuable and diverse set of external perspectives 
and that robust, open debate about significant 
business issues brings a valuable additional discipline 
to major decisions. 

A schedule of formal matters reserved for the board’s 
decision and approval is available on our website, 
at www.pearson.com/investors/shareholder-
information/governance 

A standing committee of the board has been 
established to approve certain ordinary course of 
business items such as banking matters, guarantees, 
intra-group transactions and employee share plan 
matters. The committee has written terms of 
reference, reviewed and approved annually, which 
clearly set out its authority and duties. These can be  

The board receives timely, regular and necessary 
financial, management and other information to fulfil its 
duties. Comprehensive board papers are circulated to 
the board and committee members at least one week 
in advance of each meeting and the board receives 
monthly reports from the chief executive. In addition 
to meeting papers, a library of current and historic 
corporate information is made available to directors 
electronically to support the board’s decision-making 
process. Directors can obtain independent professional 
advice, at the company’s expense, in the performance 
of their duties as directors. All directors have access to 
the advice and services of the company secretary. 

Non-executive directors meet with local senior 
management every time board and committee 
meetings are held at the locations of operating 
companies. This allows the non-executive directors 
to share their experience and expertise with senior 
managers and also enables the non-executive directors 
to better understand the abilities of senior 
management, which in turn will help them assess the 
company’s prospects and plans for succession. 

Succession planning 

The board views succession planning – not only at 
board and executive committee level but for all key 
positions throughout the business – as one of its prime 
responsibilities. This is especially the case in a creative 
business like Pearson which is heavily dependent on 
talented people. 

It is our intention to devote one full meeting each year 
to organisation structure and succession planning, and 
how they support the delivery of our strategic goals. 
During 2012, the board’s succession planning activities 
focused on the role of chief executive. In a typical year 
however, we look in detail at 20 to 30 of the most 
senior roles in Pearson, ensuring that there are several 
credible candidates for each role. Those candidates will 
be well known to the board – who spend considerable 
time visiting our businesses and people outside the 
regular schedule of board meetings – and will have 
development plans in place to round out their 
experience and skills and give them every possible 
chance of progressing their careers.  

 
 
Section 4 Governance

51

Board evaluation  

The board conducts an annual review of its 
effectiveness. For the review of 2011, conducted 
during the early part of 2012, the chairman met with 
each of the directors, executive and non-executive, on 
a one-to-one basis to discuss the board’s effectiveness 
and progress made against objectives. He also took the 
opportunity to discuss with each director their 
individual training and development needs. 

Following that review, the chairman presented his 
findings at the April 2012 board meeting. He noted 
that from his one-to-one sessions with each of the 
directors he was able to conclude that the board 
members believe that they work well together, that the 
board culture is good, that they add value as a board, 
focus on the right things and that they have a good mix 
of both people and skills. He also detailed how the 
board might improve its effectiveness, and explained 
that a common theme in his discussions related to the 
board’s understanding of reputational and other risks. 

Following that review the senior management team 
was tasked with thinking about how the board might 
gain a deeper understanding of the reputational risks 
that affect the business, and later in the year, as a direct 
result of their recommendation, the board formed the 
reputation and responsibility committee. The purpose 
of this committee is to have oversight of Pearson’s 
strategy and our plans to build and protect our 
corporate reputation, and the reputation of our major 
brands. The committee membership includes two 
non-executive directors, the chief executive and the 
director of communications; it reports regularly to the 
board and meets on a quarterly basis. The committee 
held its first meeting in December 2012, and the 
agenda for that meeting included a consideration of 
Pearson’s major reputational risks, and a focus on the 
public affairs team in North America. 

During the course of the year the executive directors 
were also evaluated by the chief executive on their 
performance against personal objectives under the 
company’s appraisal mechanism. A proportion 
(which for 2012 may be up to 20%) of the total annual 
incentive opportunity is based on functional, 
operational, strategic and non-financial objectives 
relevant to the executives’ specific area of 
responsibility. The chairman leads the assessment of 
the chief executive and the non-executive directors, 
led by the senior independent director, conduct a 
review of the chairman’s performance. 

In addition to the review of the board and individual 
directors, the audit and remuneration committees each 
undergo an annual evaluation process to review their 
performance and effectiveness. The process covers 
areas such as roles and responsibilities, quality and 
timeliness of meeting materials, opportunity for 
discussion and debate, dialogue with management 
and access to independent advice. 

For the board effectiveness review of 2012, the 
chairman is planning to spend time with the senior 
independent director talking about their plans for the 
board in terms of structure and focus for the coming 
year as well as reviewing the previous board evaluation 
to ensure that recommendations have been followed 
through. They will also start to plan a more structured, 
external evaluation of 2013. 

Last year, we reported that the board’s evaluation 
process had highlighted a need to deepen the board’s 
knowledge of emerging markets. Building on this, the 
board visited Brazil in 2012 to learn first hand about 
the Group’s Latin American operations and strategy. 

CASE STUDY

Brazil

In June 2012, the Pearson board held a three 
day meeting in São Paulo, Brazil. The purpose 
of this board meeting was to review our 
businesses in Brazil, and to better understand 
the opportunities in the Latin American education 
market. During their three day stay, the board 
met with key local management of all our 
businesses operating in Brazil, including the 
recently acquired Companhia das Letras business 
(Pearson acquired 45% in January 2012), as well 
as with senior executives and the regional heads 
of Pearson’s Latin America operation.
The board also met with former President Lula to 
discuss Brazilian education policy. Whilst in Brazil, 
the board visited a school to learn first-hand 
about the benefits of the Brazilian sistema method 
of education, and a university where an interactive 
panel session was held involving university 
professors, business students and certain board 
members. During 2013 the board plans to have 
similar meetings with local businesses in South 
Africa and the US.

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52

Pearson plc Annual report and accounts 2012

Board governance continued 

Directors’ training and induction 

Directors receive a significant bespoke induction 
programme and a range of information about Pearson 
when they join the board. This includes background 
information on Pearson and details of board procedures, 
directors’ responsibilities and various governance-related 
issues, including procedures for dealing in Pearson shares 
and their legal obligations as directors. The induction also 
includes a series of meetings with members of the board, 
presentations regarding the business from senior 
executives and a briefing on Pearson’s investor 
relations programme.  

The directors’ training is supplemented with 
presentations about the company’s operations, by 
holding board meetings at the locations of operating 
companies and by encouraging the directors to visit 
operating companies and local management as and when 
their schedule allows. The company secretary monitors 
developments in governance and directors’ fiduciary 
duties and updates the board on such matters as agreed 
with the chairman. Directors can also make use of 
external courses. 

Directors’ indemnities  

In accordance with section 232 of the Act, the company 
grants an indemnity to all of its directors. The indemnity 
relates to costs incurred by them in defending any civil or 
criminal proceedings and in connection with an 
application for relief under sections 661(3) and (4) or 
sections 1157(1)-(3) of the Act, so long as monies are 
repaid not later than when the outcome becomes final if: 
(i) they are convicted in the proceedings; (ii) judgment is 
given against them; or (iii) the court refuses to grant the 
relief sought. 

The company has purchased and maintains directors’ 
and officers’ insurance cover against certain legal liabilities 
and costs for claims in connection with any act or 
omission by such directors and officers in the execution 
of their duties. 

Shareholder engagement 

Pearson has an extensive programme of communication 
with all of its shareholders – large and small, institutional 
and private.  

In 2012, we continued with our shareholder outreach 
programme, seeing approximately 650 institutional and 
private investors at more than 350 different institutions in 
Australia, Canada, China, Continental Europe, Japan, 
Malaysia, Singapore, South Korea, the UK and the US.  

There are five trading updates each year and the chief 
executive and chief financial officer present our 
preliminary and interim results updates. They also attend 
regular meetings throughout the year with investors both 
in the UK and around the world, tailored to investor 
requirements, to discuss the performance of the 
company, the company’s strategy, structural changes in 
our markets and risks and opportunities for the future.  

The chairman meets regularly with significant 
shareholders to understand any issues and concerns they 
may have. This is in accordance with both the Code and 
the UK Stewardship Code. The non-executive directors 
meet informally with shareholders both before and after 
the AGM and respond to shareholder queries and 
requests as necessary. The chairman ensures that the 
board is kept informed of principal investors’ and 
advisers’ views on strategy and corporate governance. 

We also have an established programme of educational 
seminars for our institutional shareholders focusing 
on individual parts of Pearson. These seminars are 
available to all shareholders via webcast on 
www.pearson.com 

Private investors represent over 80% of the shareholders 
on our register and we make a concerted effort to 
engage with them regularly. Shareholders who cannot 
attend the AGM are invited to email questions to the 
chairman in advance at glenmoreno-agm@pearson.com 

We encourage our private shareholders to become 
more informed investors and have provided a wealth of 
information on our website about managing Pearson 
shareholdings, see 
www.pearson.com/investors/shareholder-information 
for further information, or turn to p181 of this report. 
We also encourage all shareholders, who have not 
already done so, to register their email addresses through 
our website and with our registrar. This enables them to 
receive email alerts when trading updates and other 
important announcements are added to our website.  

We post all company announcements on our website, 
www.pearson.com, as soon as they are released, and 
major shareholder presentations are made accessible 
via webcast or conference call. Our website contains 
a dedicated investor relations section with an extensive 
archive of past announcements and presentations, 
historical financial performance, share price data and 
a calendar of events. It also includes information about 
all of our businesses, links to their websites and details 
of our corporate responsibility policies and activities. 

 
Section 4 Governance

53

We are committed to ensuring that all our 
shareholders receive their dividends and during 2012 
we informed any shareholder who had outstanding 
unclaimed dividends of the amounts owed to them 
and how they could claim these. To this end, during 
the year, we also reminded shareholders of our 
dividend mandate service which enables UK and many 
overseas shareholders to receive dividends directly 
into their nominated bank account, and we invite any 
shareholders who have not yet done so to consider 
using this method for dividend payments.  

We recently provided shareholders with smaller 
holdings the opportunity to use our registrar’s low-cost 
share dealing service, giving them the chance to add to 
or reduce their stake in Pearson at significantly reduced 
dealing rates, or to donate shares to charity with ease. 
This service proved very popular with shareholders, 
and consequently we intend to offer this service again 
at a future date. 

We believe it is important that our employees have 
a shared interest in the direction and achievements 
of Pearson and are pleased to say that a large number 
of our employees are shareholders in the company.  

Our AGM – which will be held on 26 April this year  
– is an opportunity for all shareholders to meet the 
board and to hear presentations about Pearson’s 
businesses and results. 

B OA R D A N D CO M M IT TE E F R A M E WO R K

Board committees  

The board has established three formal committees: 
the nomination committee, the remuneration 
committee and the audit committee. The chairmen 
and members of these committees are appointed 
by the board on the recommendation (where 
appropriate) of the nomination committee and in 
consultation with each relevant committee chairman.  

In addition to these board committees, three further 
committees operate with board input: the Pearson 
management committee (PMC), the standing 
committee and the recently-established reputation 
and responsibility committee. 

NOMINATION COMMITTEE

Chairman Glen Moreno 

Members David Arculus, Vivienne Cox, John Fallon, 
Susan Fuhrman, Ken Hydon, Josh Lewis and Glen Moreno 

The nomination committee meets at least once a year 
and as and when required. The committee primarily 
monitors the composition and balance of the board 
and its committees, and identifies and recommends to 
the board the appointment of new directors and/or 
committee members.  

BOARD

– Chairman 
–  Five executive directors
–  Five non-executive 

directors

AUDIT COMMIT TEE

REMUNER ATION COMMIT TEE

NOMINATION COMMIT TEE

CHIEF EXECUTIVE

Chaired by Ken Hydon

Chaired by David Arculus

Chaired by Glen Moreno

–  Five non-executive 

directors

– Chairman 
–  Three non-executive 

directors

– Chairman 
– Chief executive
–  Five non-executive 

directors

STANDING COMMIT TEE

REPUTATION AND 
RESPONSIBILIT Y COMMIT TEE

PEARSON MANAGEMENT 
COMMIT TEE

The schedule of matters reserved for the board and the terms of reference of the audit, remuneration,   
nomination and standing committees are available at

 www.pearson.com/investors/shareholder-information/governance

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54

Pearson plc Annual report and accounts 2012

Board governance continued 

During 2012, the committee’s primary focus was the 
appointment of Pearson’s new chief executive 
following Marjorie Scardino’s decision to step down at 
the end of 2012, and consequently the committee met 
six times during the course of the year. At its February 
meeting, the committee reviewed succession planning 
for non-executive and executive board positions and 
senior management, as well as board committee 
membership. 

The committee ensures that the directors of Pearson 
demonstrate a broad balance of skills, experience, 
independence, knowledge and diversity (including 
gender diversity). There are currently three female 
directors on the board, one of whom is an executive 
director. The committee and the board always take 
account of diversity when considering board 
appointments and will continue to do so, whilst 
ensuring that appointments are made based on merit 
and relevant experience. 

The plan for 2013 is to continue to develop 
programmes and relationships that help attract 
talented diverse people into our business and retain 
them and to continue to track our progress. 
In particular, Pearson intends to commence work 
on a comprehensive gender diversity strategy, and to 
develop a global diversity strategy focusing on the key 
emerging markets of India, China and Brazil. 

Pearson continues to show evidence of progress 
in relation to the retention of people with diverse 
backgrounds for both entry level and management 
positions and has made significant progress over the 
years in advancing women and culturally diverse 
people. As at December 2012, 25% of Pearson’s top 
managers were women, and 41% of successors for 
such roles were female, including an increasing number 
of business leaders as well as functional roles such as 
HR and finance, ensuring that the pipeline of talented 
women within Pearson remains strong. To support this 
pipeline, a diversity toolkit for managers was launched 
in the UK, to provide managers with advice and 
guidance on developing their diversity management 
skills. We hope to launch a US version during 2013. 

Gender balance % 

Board

Top managers

27%

25%

Successors

41%

73%

75%

59%

Female

Male

Whilst the chairman of the board chairs the 
nomination committee, he is not permitted to chair 
meetings when the appointment of his successor is 
being considered or during a discussion regarding his 
performance. At such times, the senior independent 
director will chair the meetings. 

The committee has written terms of reference 
which clearly set out its authority and duties. 
These can be found on the company website 
at www.pearson.com/investors/shareholder-
information/governance 

REMUNERATION COMMITTEE

Chairman David Arculus 

Members David Arculus, Vivienne Cox, Ken Hydon 
and Glen Moreno

The remuneration committee reports to the full board 
and a letter from the chairman of the remuneration 
committee and its report on directors’ remuneration, 
which has been considered and adopted by the board, 
is set out on pages 64 to 92. 

The committee met six times during the year, 
and has written terms of reference which clearly 
set out its authority and duties. These can be found 
on the company website at www.pearson.com/ 
investors/shareholder-information/governance 

 
 
 
 
 
 
Section 4 Governance

55

Members 
All of the audit committee members are independent 
non-executive directors and have financial and/or 
related business experience due to the senior positions 
they hold or have held in other listed or publicly traded 
companies and/or similar public organisations. 
Ken Hydon, chairman of the committee, is the 
company’s designated financial expert. He is a Fellow 
of the Chartered Institute of Management 
Accountants, the Association of Chartered Certified 
Accountants and the Association of Corporate 
Treasurers. He also serves as audit committee 
chairman for Reckitt Benckiser Group plc, and until 
recently for Tesco plc and Royal Berkshire NHS 
Foundation Trust. 

The qualifications and relevant experience of the other 
committee members are detailed on page 46. 

Role and responsibilities  
The committee has written terms of reference which 
clearly set out its authority and duties. These are 
reviewed annually and can be found on the company 
website at www.pearson.com/investors/shareholder-
information/governance 

The committee has been established by the 
board primarily for the purpose of overseeing the 
accounting, financial reporting, internal control and risk 
management processes of the company and the audit 
of the financial statements of the company.  

The committee is responsible for assisting the board’s 
oversight of the quality and integrity of the company’s 
external financial reporting and statements and the 
company’s accounting policies and practices. 
The Group’s internal and external auditors have 
direct access to the committee to raise any matter of 
concern and to report on the results of work directed 
by the committee. The committee reports to the full 
board at every board meeting immediately following a 
committee meeting. It also reviews the independence 
of the external auditors, including the provision of 
non-audit services (further details of which can be 
found on pages 59 and 60), and ensures that there is an 
appropriate audit relationship and that auditor 
objectivity and independence is upheld.  

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AUDIT COMMITTEE

Chairman Ken Hydon 

Members David Arculus, Vivienne Cox, Susan Fuhrman, 
Ken Hydon and Josh Lewis

As I described last year, in my role as
audit committee chairman, I consider
the key role of the committee to be in 

providing oversight and reassurance to the board, 
specifically with regard to the integrity of the 
company’s financial reporting, accounting policies, 
risk management and internal control processes and 
governance framework. 

Fundamental to this role is the committee’s access to 
local management. Once again, committee meetings 
have been attended by the chief financial officer and 
head of Group internal audit and risk assurance, and 
often by the chief executive and chairman. Individual 
managers have joined meetings for specific topics, 
e.g. treasury, tax or business continuity planning. 
In total, 16 managers attended one or more meetings 
during the year. During the board’s visit to São Paulo, 
members of the committee met with local senior 
financial management to discuss risk management, 
financial control and the Pearson code of conduct. 
In July, the committee met with the company’s chief 
information officer and director of digital strategy to 
discuss the approach taken to data protection. 
Finally, in December, in its first ‘risk deep-dive’ 
session aimed at making the risk review process 
more tangible, the committee met with the president 
of the US assessment and information group to 
discuss risks and mitigation strategy related to the 
testing and assessment business. This approach 
worked well, and I am keen that the committee holds 
additional sessions in 2013 focusing on key risks 
within Pearson, as well as continuing to meet local 
management throughout the year and whenever the 
board is scheduled to meet in overseas locations.

The committee has a healthy interaction with group 
internal audit and PwC, who attend all of our regular 
committee meetings. Again, I see this as fundamental 
to the role of the committee and to my position 
as chairman.

We always need to be learning, as the business 
progresses and the environments in which we 
operate change.

Ken Hydon

 
 
 
 
 
 
 
 
 
 
 
56

Pearson plc Annual report and accounts 2012

Board governance continued 

External audit 
Based on management’s recommendations, the 
committee reviews the proposal on the appointment 
of the external auditors. The committee reviewed the 
effectiveness and independence of the external 
auditors during 2012 and remains satisfied that the 
auditors provide effective independent challenge to 
management. The committee will continue to review 
the performance of the external auditors on an annual 
basis and will consider their independence and 
objectivity, taking account of all appropriate guidelines. 
There are no contractual obligations restricting the 
committee’s choice of external auditors. In any event, 
the external auditors are required to rotate the audit 
partner responsible for the Group audit every five 
years. The current lead audit partner has been in place 
for five years and consequently will rotate following 
completion of the Group’s 2012 year end audit.  

In accordance with our external auditor policy, Group 
internal audit performs an annual assessment of audit 
fees, services and independence. This review forms the 
basis for a recommendation by the committee to the 
board in respect of the appointment and compensation 
of our external auditor. Having previously conducted 
a full tender exercise in 1996, and considered 
re-tendering in subsequent years, we intend to give 
consideration during 2013 to the timing of our next 
formal tender, mindful of the 2012 Code requirement 
to undertake a formal tendering process at least once 
every ten years. 

During the year, the committee discussed the planning, 
conduct and conclusions of the external audit as 
it proceeded. 

At the July 2012 audit committee meeting, the 
committee discussed and approved the auditors’ 
group audit plan and identified the following key risks 
of misstatement of the Group’s financial statements, 
which were updated at the December 2012 
committee meeting: 

›(cid:3)Revenue recognition, in light of a number of products 

and services sold by Pearson where revenue 
recognition practices are complex and management 
assumptions and estimates are necessary; 
›(cid:3)Accounting for acquisitions in light of material 

transactions in 2011 and 2012, in particular, valuation 
of acquired intangibles which involves significant 
judgement; and 

›(cid:3)Disposal accounting, in particular relating to proposed 

Penguin Random House venture. 

The committee discussed these issues with the 
auditors at the time of their review of the half year 
interim financial statements in July 2012 and again at 
the conclusion of their audit of the financial statements 
for the year in February 2013. In December 2012, 
the committee discussed with the auditors the status 
of their work, focusing on their work in relation to 
internal controls. As the auditors concluded their audit, 
they explained to the committee: 

›(cid:3)The work they had conducted over revenue, which 
included targeted procedures at businesses which 
were considered to have more complex revenue 
recognition, such as the assessment and testing 
businesses; 

›(cid:3)The results of their review of acquisition accounting 

for all significant acquisitions, encompassing assessment 
of management’s valuations of intangible assets as well 
as other purchase price adjustments;  

›(cid:3)The work they had done to test management’s 

assumptions and estimates in relation to balance sheet 
judgements and calculations (encompassing provisions 
for doubtful debts and inventory, recoverability of pre-
publication assets and authors’ advances, reserves for 
sales returns, estimates of current and deferred tax 
and pension liabilities and other contingencies) and 
how they had satisfied themselves that these were 
reasonable;  

›(cid:3)The impact of the board’s decision on the future 

options for the Pearson in Practice business; 

›(cid:3)The results of their review of the impairment model, 
including their challenge of management’s underlying 
cash flow projections and consideration of key 
assumptions such as discount rates and perpetuity 
rates and sensitivities, which indicated that all cash-
generating units had adequate headroom;  

›(cid:3)The results of their controls testing to date for 

Sarbanes-Oxley Act section 404 reporting purposes 
and in support of their financial statements audit; and 
›(cid:3)The review of the company’s ‘going concern’ reports. 

The auditors also reported to the committee the 
misstatements that they had found in the course 
of their work, which were insignificant, and the 
committee confirmed that there were no 
material items remaining unadjusted in these 
financial statements. 

Training 
The committee receives regular technical updates 
as well as specific or personal training as appropriate. 
During 2012, two committee members took advantage 
of a personal training session provided by PwC. 

 
 
Section 4 Governance

57

Committee members also meet with local 
management on an ongoing basis in order to gain 
a better understanding of how Group policies are 
embedded in operations. For example, during its visit 
to São Paulo in June 2012, the committee met with 
local senior finance managers. 

›(cid:3)Pearson’s anti-corruption programme; 
›(cid:3)Pearson’s data protection programme; 
›(cid:3)Review of the committee’s terms of reference; 
›(cid:3)Annual internal audit plan; 
›(cid:3)Risk deep-dive: testing and assessment business; 
›(cid:3)Review of company risk returns including Social, 

Meetings 
The committee met four times during the year with 
the following in attendance: the chief financial officer; 
head of Group internal audit and risk assurance; 
members of the senior management team; and the 
external auditors. The committee also met regularly 
in private with the external auditors and the head 
of Group internal audit and risk assurance.  

At every meeting, the committee considered reports 
on the activities of the Group internal audit function, 
including the results of internal audits, risk reviews, 
project assurance reviews and fraud and 
whistleblowing reports. The committee also monitored 
the company’s financial reporting, internal controls 
and risk management procedures and considered 
any significant legal claims and regulatory issues in the 
context of their impact on financial reporting.  

Specifically, the committee considered the following 
matters during the course of the year: 

›(cid:3)The 2011 annual report and accounts: preliminary 
announcement, financial statements and income 
statement; 

›(cid:3)The Group accounting policies; 
›(cid:3)Compliance with the UK Corporate Governance 

Code; 

›(cid:3)Form 20-F and related disclosures including the annual 
Sarbanes-Oxley Act section 404 attestation of financial 
reporting internal controls; 

›(cid:3)Receipt of the external auditors’ report on the Form 

20-F and on the year end audit; 

›(cid:3)Assessment of the effectiveness of the Group’s internal 

control environment;  

›(cid:3)Reappointment, remuneration and engagement letter 

of the external auditors; 

›(cid:3)Provision of non-audit services by PwC; 

Review of the interim financial statements and 
announcement; 

›(cid:3)Annual re-approval of the Group internal audit 

mandate; 

›(cid:3)Compliance with SEC and NYSE requirements 

including Sarbanes-Oxley Act; 

›(cid:3)Reviews of the effectiveness of the audit committee, 
the external auditors and the Group internal audit 
function; 

Ethical and Environmental (SEE) risks;  

›(cid:3)Group tax strategy review; and 
›(cid:3)Annual review of treasury policy. 

In February 2013, the committee also considered 
the 2012 annual report and accounts, including the 
preliminary announcement, financial statements, 
business review, directors’ report and corporate 
governance compliance statement. 

Internal control and risk management 

The directors confirm they have conducted a review 
of the effectiveness of the group’s systems of risk 
management and internal controls, including strategic, 
financial, operational and compliance controls and risk 
management systems, in accordance with the UK 
Corporate Governance Code and the Turnbull 
guidance as revised. These systems have been 
operating throughout the year and to the date 
of this report. 

The key elements and procedures that have been 
established to provide effective risk management 
and internal control systems are described below: 

Control environment 
The board of directors has overall responsibility for 
Pearson’s system of internal control, which is designed 
to manage, and where possible mitigate, the risks facing 
the Group, safeguard assets and provide reasonable, 
but not absolute, assurance against material financial 
misstatement or loss. 

Responsibility for monitoring financial management and 
reporting and risk management and internal control 
systems has been delegated to the audit committee 
by the board. At each meeting, the audit committee 
considers reports from management, Group internal 
audit and the external auditors, with the aim of 
reviewing the effectiveness of the internal financial 
and operating control environment of the Group. 

The identification and mitigation of significant business 
risks is the responsibility of Group senior management 
and operating company management. Each operating 
company, including the corporate centre, maintains 
internal controls and procedures appropriate to its 
structure, business environment and risk assessment, 

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58

Pearson plc Annual report and accounts 2012

Board governance continued 

whilst complying with Group policies, standards 
and guidelines.  

Financial management and reporting  
There is a comprehensive strategic planning, budgeting 
and forecasting system with an annual operating plan 
approved by the board of directors. Monthly financial 
information, including trading results, balance sheets, 
cash flow statements, capital expenditures and 
indebtedness, is reported against the corresponding 
figures for the plan and prior years, with corrective 
action outlined by the appropriate senior executive. 
Group senior management meet, on a quarterly basis, 
with operating company management to review their 
business and financial performance against plan and 
forecast. Major business risks relevant to each 
operating company as well as performance against the 
stated financial and strategic objectives are reviewed in 
these meetings. 

We have an ongoing process to monitor the risks and 
effectiveness of controls in relation to the financial 
reporting and consolidation process including the 
related information systems. This includes up-to-date 
Group financial policies, formal requirements for 
business unit finance functions, Group consolidation 
reviews and analysis of material variances, group 
finance technical reviews, including the use of technical 
specialists, and review and sign-off by senior finance 
managers. These processes are monitored and 
assessed during the year by the Group internal audit 
and Group compliance functions. 

These controls include those over external financial 
reporting which are documented and tested in 
accordance with the requirements of section 404 
of the Sarbanes-Oxley Act, which is relevant to 
our US listing. 

The effectiveness of key financial controls is subject 
to management review and self certification and 
independent evaluation by Group internal audit. 

A risk management framework is in place to identify, 
evaluate and manage risks, including key financial 
reporting risks. Operating companies undertake 
semi-annual risk reviews to identify new or potentially 
under-managed risks. Throughout the year, risk 
sessions facilitated by the head of Group internal audit 
and risk assurance are held with Group and operating 
company management to identify the key risks the 
company faces in achieving its objectives, to assess 
the probability and impact of those risks and to 
document the actions being taken to manage those 
risks. The Pearson management committee reviews 

the output of these sessions, focusing on the significant 
risks facing the business. Management has the 
responsibility to consider and execute appropriate 
action to mitigate these risks whenever possible. 
The results of these reviews are reported to the 
board in detail via the audit committee.  

Group internal audit  
The Group internal audit function is responsible for 
providing independent assurance to management on 
the design and effectiveness of internal controls to 
mitigate strategic, financial, operational and compliance 
risks. The risk-based annual internal audit plan is 
approved by the audit committee. Recommendations 
to improve internal controls and to mitigate risks, or 
both, are agreed with operating company management 
after each audit. Formal follow-up procedures allow 
Group internal audit to monitor operating companies’ 
progress in implementing its recommendations and to 
resolve any control deficiencies. The Group internal 
audit function also has a remit to monitor significant 
Group projects, in conjunction with the central project 
management office and to provide assurance that 
appropriate project governance and risk management 
strategies are in place. Group internal audit has a 
formal collaboration process in place with the external 
auditors to ensure efficient coverage of internal 
controls. Regular reports on the work of Group 
internal audit are provided to executive management 
and, via the audit committee, to the board. 

The head of Group internal audit is jointly responsible 
with the Group legal counsel for monitoring 
compliance with our Code of Conduct, and 
investigating any reported incidents including ethical, 
corruption and fraud allegations. The Pearson anti-
bribery and corruption programme provides the 
framework to support our compliance with various 
anti-bribery and corruption regulations such as the 
UK Bribery Act 2010 and the US Foreign Corrupt 
Practices Act. 

Treasury management 
The treasury department operates within policies 
approved by the board and its procedures are 
reviewed regularly by the audit committee. Major 
transactions are authorised outside the department 
at the requisite level, and there is an appropriate 
segregation of duties. Frequent reports are made 
to the chief financial officer and regular reports are 
prepared for the audit committee and the board. 

 
Section 4 Governance

59

Insurance  
Insurance is provided through Pearson’s insurance 
subsidiary, Spear Insurance Limited, and/or externally, 
depending on the scale of the risk and the availability 
of cover in the external market, with the objective 
of achieving the most cost-effective balance between 
insured and uninsured risks. 

Going concern  

Having reviewed the Group’s liquid resources and 
borrowing facilities and the Group’s 2013 and 2014 
cash flow forecasts, the directors believe that the 
Group has adequate resources to continue as a going 
concern. For this reason, the financial statements have, 
as usual, been prepared on that basis. Information 
regarding the Group’s borrowing liabilities and financial 
risk management can be found in notes 18 and 19 on 
pages 135 to 143. 

Share capital 

Details of share issues are given in note 27 to the 
accounts on page 156. The company has a single class 
of shares which is divided into ordinary shares of 25p 
each. The ordinary shares are in registered form. 
As at 31 December 2012, 817,042,980 ordinary shares 
were in issue. At the AGM held on 27 April 2012, the 
company was authorised, subject to certain conditions, 
to acquire up to 81,597,867 ordinary shares by market 
purchase. Shareholders will be asked to renew this 
authority at the AGM on 26 April 2013. 

Information provided to the company pursuant to 
the Financial Services Authority’s Disclosure and 
Transparency Rules is published on a Regulatory 
Information Service and on the company’s website. 
As at 5 March 2013, being the last practicable date 
before the publication of this report, the company had 
been notified under DTR5 of the following significant 
voting rights in its shares:  

Number of 
voting rights 

40,975,445
BlackRock, Inc. 
Legal & General Group plc 
32,385,175
Libyan Investment Authority  24,431,000

Annual General Meeting (AGM) 

Percentage

5.01%
3.98%
3.01%

The notice convening the AGM, to be held at 12 noon 
on Friday, 26 April 2013 at IET London, 2 Savoy Place, 
London WC2R 0BL, is contained in a circular to 
shareholders to be dated 21 March 2013. 

Registered auditors 

In accordance with section 489 of the Act, 
a resolution proposing the reappointment of 
PricewaterhouseCoopers LLP (PwC) as auditors to 
the company will be proposed at the AGM, at a level 
of remuneration to be agreed by the directors. 

Auditors’ independence 

In line with best practice, our relationship with PwC 
is governed by our external auditors policy, which is 
reviewed and approved annually by the audit 
committee. The policy establishes procedures to 
ensure the auditors’ independence is not 
compromised, as well as defining those non-audit 
services that PwC may or may not provide to Pearson. 
These allowable services are in accordance with 
relevant UK and US legislation. 

The audit committee approves all audit and non-audit 
services provided by PwC. Certain categories 
of allowable non-audit services have been pre-
approved by the audit committee subject to the 
authorities below: 

›(cid:3)Pre-approved non-audit services can be authorised by 
the chief financial officer up to £100,000 per project, 
subject to a cumulative limit of £500,000 per annum; 
›(cid:3)Acquisition or disposal transactions and due diligence 
up to £100,000 per project may be performed by our 
external auditors, in light of the need for confidentiality. 
Any project/transaction generating fees in excess of 
£100,000 must be specifically approved by the audit 
committee; 

›(cid:3)Tax compliance and related activities up to the greater 
of £1,000,000 per annum or 50% of the external audit 
fee; and 

›(cid:3)For forward-looking tax planning services we use the 

most appropriate adviser, usually after a tender 
process. Where we decide to use our independent 
auditors, authority, up to £100,000 per project subject 
to a cumulative limit of £500,000 per annum, has been 
delegated by the audit committee to management. 

Services provided by PwC above these limits and all 
other allowable non-audit services, irrespective of 
value, must be approved by the audit committee. 
Where appropriate, services will be tendered prior to 
a decision being made as to whether to award work to 
the auditors. 

The audit committee receives regular reports 
summarising the amount of fees paid to the auditors. 

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60

Pearson plc Annual report and accounts 2012

Board governance continued 

During 2012, the significant non-audit work performed 
by PwC was: 

›(cid:3)Tax compliance services related to a routine audit by 

the US Internal Revenue Service; 

›(cid:3)Tax advisory services associated with the planned 

creation of the venture between Penguin and 
Random House; 

›(cid:3)Assurance services on a corporate bond issued in 

May 2012; and 

›(cid:3)Other assurance services which were individually less 

than £100,000 per project. 

In each case, PwC was selected as they were best able 
to provide the services we required at a reasonable fee 
and within the terms of our external auditors policy. 
To assist in ensuring that independence and objectivity 
is maintained, for forward-looking tax planning and due 
diligence work PwC assign a different partner from the 
one leading the external audit.  

A full statement of the fees for audit and services is 
provided in note 4 to the accounts on page 114. 

Statement of directors’ responsibilities 

The directors are responsible for preparing the annual 
report, the report on directors’ remuneration and the 
financial statements in accordance with applicable law 
and regulations.  

The Act requires the directors to prepare financial 
statements for each financial year. The directors have 
prepared the Group and parent company financial 
statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the 
European Union. Under the Act the directors must 
not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state 
of affairs of the company and the Group and of the 
profit or loss of the Group for that period. 

In preparing these financial statements, the directors 
are required to: 

›(cid:3)Select suitable accounting policies and then apply 

them consistently; 

›(cid:3)Make judgements and accounting estimates that 

are reasonable and prudent; 

›(cid:3)State that the financial statements comply with IFRSs 
as adopted by the European Union or disclose and 
explain any material departures from those IFRSs; and 

›(cid:3)Prepare the financial statements on a going concern 
basis, unless it is inappropriate to presume that the 
company and/or the group will continue in business. 

The directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the company’s transactions and disclose with 
reasonable accuracy at any time the financial position 
of the company and the Group. This enables them to 
ensure that the financial statements and the report on 
directors’ remuneration comply with the Act and, as 
regards the Group financial statements, Article 4 of the 
IAS Regulation. They are also responsible for 
safeguarding the assets of the company and the Group 
and for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The directors are responsible for the maintenance and 
integrity of the company’s website. Legislation in the 
UK governing the preparation and dissemination 
of financial statements may differ from legislation 
in other jurisdictions.  

Each of the directors, whose names and functions are 
listed on pages 44 to 46, confirm that to the best of 
their knowledge and belief: 

›(cid:3)The Group financial statements, prepared in 

accordance with IFRSs as adopted by the European 
Union, give a true and fair view of the assets, liabilities, 
financial position and profit of the group and company; 
and 

›(cid:3)The directors’ report contained in the annual report 

includes a fair review of the development and 
performance of the business and the position of the 
company and Group, together with a description of the 
principal risks and uncertainties that they face. 

The directors also confirm that, for all directors 
in office at the date of this report: 

a) so far as the directors are aware, there is no 
relevant audit information of which the company’s 
auditors are unaware; and 

b) they have taken all the steps that they ought to have 
taken as directors in order to make themselves aware 
of any relevant audit information and to establish that 
the company’s auditors are aware of that information. 

Approved by the board on 7 March 2013 and signed 
on its behalf by  

Philip Hoffman Secretary  

 
Section 4 Governance

61

Additional information for shareholders 

Set out below is other statutory and regulatory 
information that Pearson is required to disclose 
in its directors’ report. 

Amendment to Articles of Association 

Any amendments to the Articles of Association of the 
company (the Articles) may be made in accordance 
with the provisions of the Companies Act 2006 
(the Act) by way of a special resolution. 

Rights attaching to shares 

The rights attaching to the ordinary shares are defined 
in the Articles. A shareholder whose name appears 
on the company’s register of members can choose 
whether his/her shares are evidenced by share 
certificates (i.e. in certificated form) or held 
electronically (i.e. uncertificated form) in CREST 
(the electronic settlement system in the UK). 

Subject to any restrictions below, shareholders may 
attend any general meeting of the company and, 
on a show of hands, every shareholder (or his/her 
representative) who is present at a general meeting has 
one vote on each resolution for every ordinary share 
of which they are the registered holder. A resolution 
put to the vote at a general meeting is decided on 
a show of hands unless before, or on the declaration 
of the result of, a vote on a show of hands, a poll is 
demanded. A poll can be demanded by the chairman 
of the meeting, or by at least three shareholders 
(or their representatives) present in person and having 
the right to vote, or by any shareholders (or their 
representatives) present in person having at least 10% 
of the total voting rights of all shareholders, or by any 
shareholders (or their representatives) present in 
person holding ordinary shares on which an aggregate 
sum has been paid up of at least 10% of the total sum 
paid up on all ordinary shares. At this year’s AGM 
voting will again be conducted on a poll, consistent 
with best practice. 

Shareholders can declare a final dividend by passing 
an ordinary resolution but the amount of the dividend 
cannot exceed the amount recommended by the 
board. The board can pay interim dividends on any 
class of shares of the amounts and on the dates and 
for the periods they decide. In all cases the 
distributable profits of the company must be sufficient 
to justify the payment of the relevant dividend.  

The board may, if authorised by an ordinary resolution 
of the shareholders, offer any shareholder the right to 
elect to receive new ordinary shares, which will be 
credited as fully paid, instead of their cash dividend. 

Any dividend which has not been claimed for 12 years 
after it became due for payment will be forfeited and 
will then belong to the company, unless the directors 
decide otherwise. 

If the company is wound up, the liquidator can, with 
the sanction of a special resolution passed by the 
shareholders, divide among the shareholders all or 
any part of the assets of the company and he/she can 
value assets and determine how the division shall be 
carried out as between the shareholders or different 
classes of shareholders. The liquidator can also, with 
the same sanction, transfer the whole or any part of 
the assets to trustees upon such trusts for the benefit 
of the shareholders. 

Voting at general meetings 

Any form of proxy sent by the shareholders to the 
company in relation to any general meeting must be 
delivered to the company (via its registrars), whether 
in written or electronic form, not less than 48 hours 
before the time appointed for holding the meeting or 
adjourned meeting at which the person named 
in the appointment proposes to vote. 

No shareholder is, unless the board decides otherwise, 
entitled to attend or vote either personally or by proxy 
at a general meeting or to exercise any other right 
conferred by being a shareholder if he/she or any 
person with an interest in shares has been sent a notice 
under section 793 of the Act (which confers upon 
public companies the power to require information 
with respect to interests in their voting shares) and 
he/she or any interested person failed to supply the 
company with the information requested within 
14 days after delivery of that notice. The board may 
also decide, where the relevant shareholding comprises 
at least 0.25% of the nominal value of the issued shares 
of that class, that no dividend is payable in respect of 
those default shares and that no transfer of any default 
shares shall be registered.  

Pearson operates two employee benefit trusts to 
hold shares, pending employees becoming entitled 
to them under the company’s employee share plans.  

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62

Pearson plc Annual report and accounts 2012

Board governance continued 

There were 10,101,860 shares so held as at 
31 December 2012. Each trust has an independent 
trustee which has full discretion in relation to the 
voting of such shares. A dividend waiver operates 
on the shares held in these trusts. 

Pearson also operates a nominee shareholding 
arrangement known as Sharestore which holds shares 
on behalf of employees. There were 4,710,567 shares 
so held as at 31 December 2012. The trustees holding 
these shares seek voting instructions from the relevant 
employee as beneficial owner, and voting rights are not 
exercised if no instructions are given. 

Transfer of shares 

The board may refuse to register a transfer of a 
certificated share which is not fully paid, provided that 
the refusal does not prevent dealings in shares in the 
company from taking place on an open and proper 
basis. The board may also refuse to register a transfer 
of a certificated share unless (i) the instrument of 
transfer is lodged, duly stamped (if stampable), at the 
registered office of the company or any other place 
decided by the board, and is accompanied by the 
certificate for the share to which it relates and such 
other evidence as the board may reasonably require 
to show the right of the transferor to make the 
transfer; (ii) it is in respect of only one class of 
shares; and (iii) it is in favour of not more than 
four transferees. 

Transfers of uncertificated shares must be carried out 
using CREST and the board can refuse to register a 
transfer of an uncertificated share in accordance with 
the regulations governing the operation of CREST. 

Variation of rights 

If at any time the capital of the company is divided into 
different classes of shares, the special rights attaching 
to any class may be varied or revoked either: 

(i) with the written consent of the holders of at least 
75% in nominal value of the issued shares of the 
relevant class; or 

(ii) with the sanction of a special resolution passed at 
a separate general meeting of the holders of the shares 
of the relevant class. 

Without prejudice to any special rights previously 
conferred on the holders of any existing shares or class 
of shares, any share may be issued with such preferred, 
deferred, or other special rights, or such restrictions,  

whether in regard to dividend, voting, return of capital 
or otherwise as the company may from time to time 
by ordinary resolution determine. 

Appointment and replacement of directors 

The Articles contain the following provisions in relation 
to directors: 

Directors shall number no less than two. Directors 
may be appointed by the company by ordinary 
resolution or by the board. A director appointed by 
the board shall hold office only until the next AGM and 
shall then be eligible for reappointment, but shall not 
be taken into account in determining the directors or 
the number of directors who are to retire by rotation 
at that meeting. The board may from time to time 
appoint one or more directors to hold executive office 
with the company for such period (subject to the 
provisions of the Act) and upon such terms as the 
board may decide and may revoke or terminate any 
appointment so made. 

The Articles provide that, at every AGM of the 
company, at least one-third of the directors shall retire 
by rotation (or, if their number is not a multiple of 
three, the number nearest to one-third). The first 
directors to retire by rotation shall be those who wish 
to retire and not offer themselves for re-election. Any 
further directors so to retire shall be those of the other 
directors subject to retirement by rotation who have 
been longest in office since they were last re-elected 
but, as between persons who became or were last 
re-elected on the same day, those to retire shall 
(unless they otherwise agree among themselves) 
be determined by lot. In addition, any director who 
would not otherwise be required to retire shall 
retire by rotation at the third AGM after they were 
last re-elected. 

Notwithstanding the provisions of the Articles, the 
board has resolved that all directors should offer 
themselves for re-election annually, in accordance 
with the UK Corporate Governance Code. 

The company may by ordinary resolution remove any 
director before the expiration of his/her term of office. 
In addition, the board may terminate an agreement or 
arrangement with any director for the provision of 
his/her services to the company. 

 
Section 4 Governance

63

Powers of the directors 

Subject to the company’s Articles, the Act and any 
directions given by special resolution, the business of 
the company will be managed by the board who may 
exercise all the powers of the company, including 
powers relating to the issue and/or buying back of 
shares by the company (subject to any statutory 
restrictions or restrictions imposed by shareholders 
in general meeting). 

Significant agreements 

The following significant agreements contain provisions 
entitling the counterparties to exercise termination 
or other rights in the event of a change of control 
of the company: 

Under the $1,750,000,000 revolving credit facility 
agreement dated November 2010 which matures 
in November 2015 between, amongst others, the 
company, HSBC Bank plc (as facility agent) and the 
banks and financial institutions named therein as 
lenders (the Facility), any such bank may, upon a 
change of control of the company, require its 
outstanding advances, together with accrued interest 
and any other amounts payable in respect of such 
Facility, and its commitments, to be cancelled, each 
within 60 days of notification to the banks by the facility 
agent. For these purposes, a ‘change of control’ occurs 
if the company becomes a subsidiary of any other 
company or one or more persons acting either 
individually or in concert, obtains control (as defined 
in section 1124 of the Corporation Tax Act 2010) 
of the company. 

Shares acquired through the company’s employee 
share plans rank pari passu with shares in issue and 
have no special rights. For legal and practical reasons, 
the rules of these plans set out the consequences of 
a change of control of the company. 

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64

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration 

Dear shareholders 

I am pleased to present our report on directors’ 
remuneration for 2012, which will be put forward 
for your consideration and approval at the annual 
general meeting on 26 April 2013. 

The remuneration committee believes that the 
purpose of its remuneration policy is to support the 
company’s strategy and to help deliver sustained 
performance and consistent long-term value creation 
in the interests of all stakeholders. 

Performance in 2012  
Performance has been resilient in very tough 
conditions and the company has delivered: 
›(cid:3)strong competitive performance 
›(cid:3)operating profit broadly level 
with the record profits in 2011 
›(cid:3)return on invested capital above 
our cost of capital 
›(cid:3)Pearson’s 21st straight year of 
increasing our dividend above the 
rate of inflation. Over the past 
ten years we have increased our 
dividend at a compound annual rate 
of 7%, returning more than £2.5bn 
to shareholders 

Principles of remuneration policy 
Our reward policy is aligned with the interests 
of all stakeholders in providing: 

›(cid:3)competitive base salaries that reflect the market 

and individual roles and contribution  

›(cid:3)a high proportion of variable remuneration that 
is directly linked to the annual and long-term 
performance of the company 

›(cid:3)annual incentives that reward achievement 

of strategic goals  

›(cid:3)long-term incentives that drive long-term earnings 
and share price growth and encourage people to 
acquire and hold Pearson shares in line with 
shareholders’ interests 

›(cid:3)many people at Pearson with the opportunity to share 
in the company’s success through cash-based annual 
incentives and bonuses and worldwide participation in 
share ownership plans, continuing practices first started 
in 1998 

Market conditions  
The remuneration committee is sensitive to the 
current social and economic environment surrounding 
executive compensation.  

We welcome the coalition government’s proposals to 
improve the clarity and transparency of remuneration 
disclosure. Although the regulations have not yet been 
finalised, we have adopted many of the 
recommendations in this year’s report.  

We hope that these changes will continue to 
demonstrate the link between our remuneration 
policy and practice and the company’s strategy and 
performance, as well as our commitment to 
shareholder engagement. 

We continue to keep our remuneration policy under 
review in light of the prevailing economic conditions 
and the impact of these on the company’s objectives 
and strategy.  

 
What we’ve planned for 2013  
Looking forward, for 2013: 

›(cid:3)we undertook a periodic review of base salaries for 

2013 taking into account general economic and market 
conditions, the level of increases made across the 
company as a whole, the remuneration of executives 
in similar positions in comparable companies and 
individual performance  

›(cid:3)we reviewed and established an appropriate starting 
remuneration package for the new CEO comprising 
base salary, annual and long-term incentives, 
allowances and benefits 

›(cid:3)we reviewed and amended the service agreements for 
those executive directors, including the CEO, who will 
continue to serve throughout 2013. The consequence 
of this review has been to remove any entitlement to 
annual incentive from the calculation of any 
compensation that might be payable on termination of 
employment by the company without notice or cause 

Section 4 Governance

65

What we did in 2012  
Looking back to some specific aspects of policy 
and practice in 2012: 

›(cid:3)we undertook a periodic review of base salaries for 

2012 and, in light of the prevailing economic conditions 
and consistent with the action that continues to be 
taken across the company to control costs, the 
committee endorsed the recommendation of the 
executive directors and other members of the Pearson 
Management Committee that they receive no increase 
in base salaries 

›(cid:3)annual incentives paid to executives for 2012 

performance were significantly lower than for 2011, 
reflecting performance in a tough business environment 
and more challenging incentive targets 

›(cid:3)we reduced the number of shares awarded to 

the Pearson Management Committee as their long-
term incentives 

Our policy and implementation is summarised in more 
detail in the remainder of this report. 

Finally, I would like to thank my fellow members of the 
committee and the people who have assisted us for 
their contribution over the past year and to give special 
appreciation to Patrick Cescau who stood down from 
the committee during 2012. 

David Arculus  
Chairman, Remuneration Committee 

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66

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Introduction 

The rest of this report on directors’ remuneration 
comprises: 

›(cid:3)a policy report – a forward-looking statement on 
remuneration policy for 2013 and beyond; and 

›(cid:3)an implementation report – a report on remuneration 

practice in 2012 

Together, this report complies with Schedule 8 of 
the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and was 
approved by the board of directors on 7 March 2013. 

The committee believes that the company has 
complied with the provisions regarding remuneration 
matters contained within the UK Corporate 
Governance Code. 

Where required under current regulations, the 
following tables have been subject to audit: 

›(cid:3)total remuneration (page 80)  
›(cid:3)pension entitlements and pension-related benefits 

(page 83) 

›(cid:3)movements in directors’ interests in restricted shares 

(pages 86 to 88) 

›(cid:3)movements in directors’ interests in share options 

(page 89) 

Section 4 Governance

67

Policy report 

Summary of remuneration policy 

The following table summarises the company’s policy 
on directors’ remuneration that applies to executive 
directors and other members of the Pearson 
Management Committee for 2013 and, so far as 
practicable, for subsequent years. We have taken 
account of the coalition government’s proposed 
regulations on the disclosure of remuneration policy 
but the format and level of detail in the policy table 
may evolve in subsequent years in line with the final 
disclosure requirements.  

Remuneration policy and business strategy 

The committee considers that a successful 
remuneration policy needs to be sufficiently flexible 
to take account of future changes in the company’s 
business environment and in remuneration practice. 
Our starting point continues to be that total 
remuneration should reward both short- and long-
term results, delivering competitive rewards for 
target performance but outstanding rewards for 
exceptional performance. 

Our goal as a company is to be the world’s leading 
learning company and to help people of all ages make 
progress in their lives through all kinds of learning. 
Pearson’s strategy has for some years focused on 
growth in digital products, educational services and 
emerging markets. We are now accelerating the 
implementation of that strategy through:  

›(cid:3)four global businesses – we are focusing on school, 

higher education, English-language learning and 
business education. We are taking an increasingly 
global view of educational needs and trends 

›(cid:3)four types of geographic market – we will carefully 

evaluate when we offer global products and services, 
when we customise for local needs, and when 
we require a true local approach. We will 
focus our investment on markets with the biggest 
growth opportunities 

›(cid:3)four business models – we will channel our investment 
into four proven business models: direct-to-consumer; 
‘Pearson Inside’ (our shorthand for institutional 
services such as our school systems in Brazil); 
assessment; and learning systems 

Those measures complement our more traditional 
financial measures and goals but they do not, of course, 
replace them. In financial terms, Pearson’s goal is to 
achieve sustainable growth on three key financial 
goals – earnings, cash and return on invested capital, 
and reliable cash returns to our investors through 
healthy and growing dividends. We believe those are, 
in concert, good indicators that we are building the 
long-term value of Pearson. So those measures (or 
others that contribute to them, such as sales, profit, 
and working capital) form the basis of our annual 
budgets and plans, and the basis for bonuses and long-
term incentives. 

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68

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration: Policy table

Introduction

Total remuneration is made up of fixed and performance-linked elements, with each element supporting  
different  strategic objectives. Total remuneration is normally reviewed annually and benchmarked against 
total remuneration for similar positions in comparable companies. 

Base salary

P U R P O S E A N D L I N K TO S TR AT EGY

P E R F O R M A N C E P E R I O D

 › Helps to recruit, reward and retain.
 › Reflects competitive market level, role, skills, 

experience and individual contribution.

O P E R ATI O N

Normally reviewed annually for the following year 
taking into account general economic and market 
conditions, the level of increases made across the 
company as a whole, the remuneration of executives 
in similar positions in comparable companies and 
individual performance.

O P P O RT U N IT Y

Normally reviewed in line with increases across 
the company as a whole, subject to particular 
circumstances such as changes in role, responsibilities 
or organisation, current remuneration relative to the 
mid-market position across our comparator groups 
and the level of increases for executives generally.

P E R F O R M A N C E CO N D ITI O N S

None, although performance of both the company 
and the individual are taken into account when 
determining an appropriate level of base salary 
increase each year.

None.

I M P L E M E N TAT I O N

There were no increases to base salaries in 2012  
for executive directors and other members of the 
Pearson Management Committee. Base salaries for 
2012 are reported in the total remuneration table 
on page 80. 

For 2013, we reviewed base salaries consistent with 
our policy set out above. 

OTH E R E M P LOY E E S

The approach to setting base salary increases 
elsewhere in the company takes into account 
economic factors, competitive market rates, roles, 
skills, experience and individual performance.

The increase in wages and salaries for the company 
as a whole is reported in note 5 to the financial 
statements on page 115.

Allowances and benefits

P U R P O S E A N D L I N K TO S TR AT EGY

P E R F O R M A N C E CO N D ITI O N S

 › Help to recruit and retain.
 › Reflect local competitive market.

O P E R ATI O N

Include inter alia cash allowances and non-cash benefits 
such as health and welfare and car benefits.

Allowances and benefits do not form part of 
pensionable earnings.

None.

P E R F O R M A N C E P E R I O D

None.

I M P L E M E N TAT I O N

No change on prior year. Allowances and benefits 
for 2012 are reported in the total remuneration table 
on page 80.

O P P O RT U N IT Y

OTH E R E M P LOY E E S

The provision and level of allowances and benefits  
are competitive and appropriate in the context of the 
local market.

Allowances and benefits for employees reflect the 
local labour market in which they are based.

Retirement benefits

P U R P O S E A N D L I N K TO S TR ATEGY

 › Help to recruit and retain.
 › Recognise long-term commitment to the company.

O P E R ATI O N

New employees in the UK are eligible to join the 
Money Purchase 2003 section of the Pearson Group 
Pension Plan. New employees in the US are eligible 
to join the 401(k) plan. 

Under the Money Purchase 2003 section of the 
Pearson Group Pension Plan in the UK, normal 
retirement age is 62, but, subject to company consent, 
retirement is currently possible from age 55 or earlier 
in the event of ill-health. During service, the company 
and the employee make contributions into a pension 
fund. Account balances are used to provide benefits 
at retirement. Pensions for a member’s spouse, 
dependent children and/or nominated financial 
dependants are payable on death.

Under the 401(k) plan in the US, which is a defined 
contribution plan, account balances will be used to 
provide benefits at retirement. In the event of death 
before retirement, the account balances will be used 
to provide benefits for designated beneficiaries.

Longer serving directors with legacy arrangements 
may participate in the defined benefit Pearson Inc. 
Pension Plan in the US or the Final Pay section of the 
Pearson Group Pension Plan in the UK, which are 
closed to new members. 

Under the Final Pay section of the Pearson Group 
Pension Plan in the UK, normal retirement age is 62, 
but, subject to company consent, retirement is 
currently possible from age 55 or earlier in the event 
of ill-health. During service, the employee makes a 
contribution of 5% of pensionable salary and the 
pension fund builds up based on final pensionable 
salary and pensionable service. The accrued pension 
is reduced on retirement prior to age 60. Pensions 
for a member’s spouse, dependent children and/or 
nominated financial dependants are payable on death.

In the US, the defined benefit Pearson Inc. Pension 
Plan provides a lump sum benefit that is convertible 
to an annuity on retirement. The lump sum benefit 
accrued at an age dependent percentage of capped 
compensation until 31 December 2001 when further 
benefit accruals ceased for most employees. 

Section 4 Governance

69

Employees who satisfied criteria of age and service as 
of 30 November 1998 continue to earn benefits under 
an alternative formula that provides for 1.5% of final 
average earnings, adjusted for US Social Security. The 
benefit paid to these employees is the maximum of the 
lump sum benefit converted to an annuity and the 
benefit earned under the alternative final average 
earnings formula. 

Executive directors and other executives across the 
company are entitled to additional pension benefits 
to take account of the cap on the amount of benefits 
that can be provided from the all-employee pension 
arrangements in the US and the UK. 

O P P O RT U N IT Y

In the UK, company contributions to the Money 
Purchase 2003 section of the Pearson Group Pension 
Plan amount up to 16% of pensionable salary (double 
the amount of the employee contribution, which is 
limited according to certain age bands). 

In the US, company contributions to the 401(k) plan 
amount to 100% of the first 3% of eligible compensation 
contributed by the employee and 50% of the next 3%, 
plus a basic annual company contribution of 1.25% 
of  eligible compensation. Pearson Inc. Pension Plan 
participants who were at least age 40 at 31 December 
2001 can receive an additional 0.5% – 1.5% of pay. 

P E R F O R M A N C E CO N D ITI O N S

None.

P E R F O R M A N C E P E R I O D

None.

I M P L E M E N TAT I O N

No change. 

Retirement benefits are reported on page 83.

OTH E R E M P LOY E E S

Executive directors participate in the same pension 
arrangements that have been set up for Pearson 
employees in the US and the UK. 

Note 1 Members of the Pearson Group Pension Plan who joined after May 1989 
are subject to an upper limit of earnings that can be used for pension purposes, 
known as the earnings cap. This limit, £108,600 as at 6 April 2006, was abolished 
by the Finance Act 2004. However the Pearson Group Pension Plan has retained 
its own ‘cap’, which will increase annually in line with the UK Government’s 
Index of Retail Prices (All Items). The cap was £137,400 as at 6 April 2012. 

Note 2 As a result of the UK Government’s A-Day changes effective from  
April 2006, UK executive directors and other members of the Pearson Group 
Pension Plan who are, or become, affected by the lifetime allowance may be 
provided with a cash supplement as an alternative to further accrual of pension 
benefits on a basis that is broadly cost neutral to the company. Effective from 
6 April 2011, the annual allowance (i.e. the maximum amount of pension saving 
that benefits from tax relief each year) reduced from £255,000 to £50,000. 
Effective 6 April 2012, the lifetime allowance (i.e. the maximum amount of pension 
and/or lump sum that can benefit from tax relief) reduced from £1.8m to £1.5m. 

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70

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration: Policy table
continued

 Annual incentives

P U R P O S E A N D L I N K TO S TR AT EGY

P E R F O R M A N C E CO N D ITI O N S

 › Motivate achievement of annual strategic goals  

and personal objectives.

 › Provide focus on key financial metrics.
 › Reward individual contribution to the success  

of the company.

O P E R ATI O N

Up to 90% of total opportunity is based on financial 
performance at the corporate and business unit level. 
Up to 50% of total opportunity is based on 
performance against personal objectives.

The committee establishes threshold, target and 
maximum levels of performance for different levels 
of payout.

Performance is measured separately for each item.

Annual incentive payments do not form part of 
pensionable earnings.

O P P O RT U N IT Y

For the chief executive, maximum opportunity  
is 180% of base salary. 

For other members of the Pearson Management 
Committee, individual incentive opportunities take 
into account their membership of that committee 
and the relative contribution of their businesses or 
roles to the company’s overall goals, with a maximum 
opportunity of up to 175% of salary. 

For the chief executive and other members of the 
Pearson Management Committee, there is normally no 
payout for performance at threshold. The performance 
range sets a careful balance between upside opportunity 
and downside risk and is normally based on targets in 
accordance with the operating plan.

Annual incentive plans are discretionary and the 
committee reserves the right to make adjustments to 
payments up or down if it believes exceptional factors 
warrant doing so.

Subject to the achievement of targets for sales, 
growth in underlying earnings per share for continuing 
operations at constant exchange rates (for Pearson 
plc) or operating profit (for the operating companies), 
average working capital as a ratio to sales, operating 
cash flow and personal objectives. 

The selection and weighting of performance measures 
takes into account the strategic objectives and the 
business priorities relevant to each operating company 
and to Pearson overall each year. 

Personal objectives are agreed with the chief executive 
(or, in the case of the chief executive, the chairman) 
and may be functional, operational, strategic and non-
financial and include inter alia objectives relating to 
environmental, social and governance issues.

P E R F O R M A N C E P E R I O D

One year.

I M P L E M E N TAT I O N

Annual incentive payments for 2012 are reported  
in the total remuneration table on page 80.

For 2013, the maximum annual incentive opportunity 
for the chief executive remains at 180% of base salary 
and up to 175% of base salary for the other members 
of the Pearson Management Committee.

OTH E R E M P LOY E E S

Many people participate in some form of cash-based 
annual incentive, bonus, profit-share or sales 
commission plan.

Annual incentive plans for the Pearson Management 
Committee form the basis of the annual incentive 
plans below the level of the principal operating 
companies and establish performance measures 
and standards and set the ceiling for individual 
incentive opportunities.

Long-term incentives

P U R P O S E A N D L I N K TO S TR ATEGY

 › Help to recruit, reward and retain.
 › Drive long-term earnings and share price growth 

and value creation. 

 › Align interests of executives and shareholders.
 › Encourage long-term shareholding and commitment 

to the company.

 › Link corporate performance to management’s long-

term reward in a flexible way.

O P E R ATI O N

Last approved by shareholders in 2011. Awards may  
be delivered in restricted shares and/or share options, 
although it is not the committee’s intention to grant 
share options for the foreseeable future.

Awards for executive directors and other members 
of  the Pearson Management Committee vest on a 
sliding scale based on performance against stretching 
corporate performance targets. 75% of the vested 
award is released at the end of the three-year 
performance period and the remaining 25% only vests 
if the participant retains the after-tax number of 
shares for a further two years. 

Restricted shares may be granted without performance 
conditions to satisfy recruitment and retention objectives, 
but not to any of the current executive directors. 

Where shares vest, participants also receive additional 
shares representing the gross value of dividends that 
would have been paid on these shares during the 
performance period and reinvested.

Pearson’s reported financial results for the relevant 
periods are used to measure performance.

The committee has discretion to make adjustments 
taking into account exceptional factors that distort 
underlying business performance. In exercising such 
discretion, the committee is guided by the principle 
of aligning shareholder and management interests. 
No such adjustments were made for performance 
periods ending in 2012.

O P P O RT U N IT Y

We set the level of individual awards by taking  
into account:

 › the face value of individual awards at the time of grant, 

assuming that performance targets are met in full;
 › market practice for comparable companies and 
market assessments of total remuneration from 
our independent advisers; 

Section 4 Governance

71

 › individual roles and responsibilities; and
 › company and individual performance.

P E R F O R M A N C E CO N D ITI O N S

Subject to the achievement of targets for relative total 
shareholder return, return on invested capital and 
earnings per share growth, with normally one third of 
the award based on each. The committee determines 
the performance measures and targets governing an 
award of restricted shares prior to grant.

P E R F O R M A N C E P E R I O D

Three years.

I M P L E M E N TAT I O N

No change.

Awards are reported in the movements in directors’ 
interests in restricted shares and share options tables 
on pages 86 to 89.

OTH E R E M P LOY E E S

Approximately 6% of the company’s employees below 
the Pearson Management Committee – selected on 
the basis of their role, performance and potential – 
currently hold time-vesting shares under the long-term 
incentive plan.

All employees (including executive directors) are also 
eligible to participate in savings-related share acquisition 
programmes in the UK, US and rest of world, which are 
not subject to any performance conditions.

Note 3 Total shareholder return (TSR) is the return to shareholders from 
any growth in Pearson’s share price and reinvested dividends over the 
performance period. For long-term incentive awards, TSR is measured relative 
to the constituents of the FTSE World Media Index over a three-year period. 
Companies that drop out of the index are normally excluded i.e. only companies 
in the index for the entire period are counted. Share price is averaged over 20 
days at the start and end of the performance period, commencing on the date 
of Pearson’s results announcement in the year of grant and the year of vesting. 
Dividends are treated as reinvested on the ex-dividend date, in line with the 
Datastream methodology. The vesting of shares based on relative TSR is subject 
to the committee satisfying itself that the recorded TSR is a genuine reflection of 
the underlying financial performance of the business. The committee chose TSR 
relative to the constituents of the FTSE World Media Index because, in line with 
many of our shareholders, it felt that part of executive directors’ rewards should 
be linked to performance relative to the company’s peers.

Note 4 Return on invested capital (ROIC) is adjusted operating  
profit less cash tax expressed as a percentage of gross invested capital  
(net operating assets plus gross goodwill). We chose ROIC because, over the 
past few years, the transformation of Pearson has significantly increased the 
capital invested in the business (mostly in the form of goodwill associated with 
acquisitions) and required substantial cash investment to integrate  
those acquisitions.

Note 5 Adjusted earnings per share (EPS) is calculated by dividing the 
adjusted earnings attributable to equity shareholders of the company by the 
weighted average number of ordinary shares in issue during the year, excluding 
any ordinary shares purchased by the company and held in trust (see note 8 
of the financial statements for a detailed description of adjusted earnings per 
share). EPS growth is calculated using the point-to-point method. This method 
compares the adjusted EPS in the company’s accounts for the financial year 
ended prior to the grant date with the adjusted EPS for the financial year ending 
three years later and calculates the implicit compound annual growth rate 
over the period. We chose EPS growth because strong bottom-line growth is 
imperative if we are to improve our TSR and our ROIC.

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72

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration: Policy table
continued

Bonus share matching

P U R P O S E A N D L I N K TO S TR AT EGY

P E R F O R M A N C E CO N D ITI O N S

 › Encourages executive directors and other senior 
managers to acquire and hold Pearson shares.
 › Aligns interests of executives and shareholders.

O P E R ATI O N

First approved by shareholders in 1998; last approved 
by shareholders in 2008.

Senior managers across the company are invited to 
invest up to 50% of their after-tax annual incentive  
in Pearson shares and hold these shares for three 
years, in return for the opportunity to earn additional 
free matching shares and dividend shares, depending 
on performance against the earnings per share 
performance condition. 

Where matching shares vest, participants also receive 
additional shares representing the gross value of 
dividends that would have been paid on the matching 
shares during the performance period and reinvested.

O P P O RT U N IT Y

Maximum matching award is equal to the number  
of shares that could have been acquired with the 
amount of pre-tax annual bonus invested in Pearson 
shares (i.e. one matching share for every one invested 
share, grossed up for tax).

Maximum matching award is achieved if the company’s 
earnings per share increase in real terms by 5% per 
annum compound over the three-year performance 
period. 50% of the maximum matching award is 
released if the company’s adjusted earnings per share 
increase in real terms by 3% per annum compound 
over the same period. Matching shares are calculated 
on a straight-line basis for performance between 
threshold and maximum.

P E R F O R M A N C E P E R I O D

Three years.

I M P L E M E N TAT I O N

No change.

Awards are reported in the movements in directors’ 
interests in restricted shares table on pages 86 to 88.

OTH E R E M P LOY E E S

Around 450 senior managers across the company 
are eligible to participate in this plan, typically direct 
reports to the operating company CEOs, their senior 
management teams, and anyone who has a direct and 
significant influence on corporate strategy and financial 
performance.

Note 6 Earnings per share growth is calculated using the point-to-point 
method, which compares the adjusted earnings per share in the company’s 
accounts for the financial year ended prior to the grant date with the adjusted 
earnings per share for the financial year ending three years later and calculates 
the implicit compound annual growth rate over the period. Real growth is 
calculated by reference to the UK Government’s Retail Prices Index (All Items). 

Share ownership guidelines

P U R P O S E A N D L I N K TO S TR AT EGY

P E R F O R M A N C E CO N D ITI O N S

 › Align interests of executives and shareholders.

None.

O P E R ATI O N

Executive directors are expected to build up a 
substantial shareholding in the company in line with 
the policy of encouraging widespread employee 
ownership. Shares that count towards these guidelines 
include any shares held unencumbered by the 
executive, their spouse and/or dependent children 
plus any shares vested but held pending release under 
a restricted share plan.

Executive directors have five years from the date 
of appointment to reach the guideline.

O P P O RT U N IT Y

Target holding is two times salary for the chief 
executive and 1.25 times salary for the other executive 
directors, consistent with median practice in FTSE 100 
companies that operated such arrangements when 
the guideline was set.

P E R F O R M A N C E P E R I O D

None.

I M P L E M E N TAT I O N

No change.

Directors’ interests are reported on page 90. 
All executive directors comfortably exceeded 
these guidelines in 2012.

OTH E R E M P LOY E E S

There are no mandatory share ownership guidelines 
below executive director level, although employees are 
encouraged to become shareholders in the company 
by retaining shares acquired through the company’s 
discretionary and all-employee stock programmes. 

 
Section 4 Governance

73

Service agreements

P U R P O S E A N D L I N K TO S TR ATEGY

P E R F O R M A N C E P E R I O D

Provide an appropriate level of protection for the  
executive and the company by:

 › setting out individual entitlements to elements 

of remuneration consistent with policy

 › summarising notice periods and compensation on 

termination of employment by the company without 
notice or cause

 › describing the obligations in relation to 

confidentiality, data protection, intellectual property 
and restraint on certain activities

O P E R ATI O N

The policy on executive directors’ service agreements 
was reviewed in 2008, 2010 and again in 2012. In 
accordance with long established policy, all executive 
directors have rolling service agreements under which, 
other than by termination in accordance with the 
terms of these agreements, employment continues 
until retirement.

There are no special provisions for notice or 
compensation in the event of a change of control 
of Pearson. 

On termination of employment, executive directors’ 
entitlements to any vested or unvested awards under 
Pearson’s discretionary share plans are treated in 
accordance with the terms of the relevant plan.

O P P O RT U N IT Y

The company may terminate executive directors’ 
service agreements by giving no more than  
12 months’ notice. 

As an alternative, the company may at its discretion 
pay in lieu of that notice. Payment-in-lieu of notice 
may be made in instalments and may be subject to 
mitigation. Longer serving directors with legacy 
agreements are entitled to liquidated damages if the 
company terminates their agreement without notice 
or cause. 

For executive directors whose service will continue 
throughout 2013, compensation on termination of 
employment by the company without notice or cause 
comprises 100% of the annual salary at the date 
of termination and the annual cost to the company 
of providing pension and all other benefits.

P E R F O R M A N C E CO N D ITI O N S

None.

None.

I M P L E M E N TAT I O N

The service agreements for the executive directors, 
including the CEO, who will continue to serve 
throughout 2013 were reviewed and amended.

The consequence of this review has been to remove 
any entitlement to annual incentive from the 
calculation of any compensation that might be payable 
in the event of termination of employment by the 
company without notice or cause. Details of each 
individual’s service agreement are reported in the 
notes below.

OTH E R E M P LOY E E S

Employment agreements for other employees below 
the Pearson Management Committee are determined 
according to local labour law and market practice.

Note 7 We summarise the service agreements that will apply to directors 
serving during 2013 as follows:

Name 

Date of 
agreement

Notice  
periods 

Glen  
Moreno

29 July  
2005

12 months from 
the director;  
12 months from 
the company

Compensation on termination  
of employment by the company 
without notice or cause

Payment-in-lieu of notice of 100% 
of annual fees at the date of 
termination

John  
Fallon

31 December 
2012

Will  
Ethridge

31 December 
2012

Robin 
Freestone

17 December 
2012

John  
Makinson

21 December 
2012

Six months from 
the director;  
12 months from 
the company

Payment-in-lieu of notice of 100% 
of annual salary at the date of 
termination and the annual cost  
of pension and all other benefits

Six months from 
the director;  
12 months from 
the company

Severance payments of 100%  
of annual salary at the date of 
termination and the annual cost 
of pension and all other benefits

Six months from 
the director;  
12 months from 
the company

Payment-in-lieu of notice of 100% 
of annual salary at the date of 
termination and the annual cost  
of pension and all other benefits

Six months from 
the director;  
12 months from 
the company

Liquidated damages of 100%  
of annual salary at the date of 
termination and the annual cost  
of pension and all other benefits

Note 8 Marjorie Scardino served under her service agreement dated 
27 February 2004 until she left employment on 31 December 2012. 
This agreement provided for notice periods of six months from the director 
and 12 months from the company and compensation on termination of 
employment by the company without notice or cause of 100% of annual salary 
at the date of termination, the annual cost of pension and all other benefits 
and 50% of potential annual incentive. 

Note 9 Rona Fairhead’s service agreement dated 24 January 2003 continues 
in effect for the first four months of 2013 until she leaves the company on 
30 April 2013. This agreement provides for notice periods of six months from 
the director and 12 months from the company and compensation on 
termination of employment by the company without notice or cause of 100% 
of annual salary at the date of termination, the annual cost of pension and all 
other benefits and 50% of potential annual incentive. 

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Market assessments against the three groups take 
account of key factors which Towers Watson’s 
research shows differentiate remuneration for 
jobs of a similar nature, such as financial size, 
board membership, reporting relationships and 
international activities. 

For benchmarking purposes and for the performance 
scenarios below, the main elements of remuneration 
are valued as follows: 

Element of remuneration 

Valuation 

Base salary 
Allowances, 
retirement and 
other benefits  
Annual incentive 
Long-term  
incentive 
Bonus share 
matching 

Actual base salary 
Cost to company of providing 
allowances, retirement and 
other benefits 
Target level of annual incentive 
Expected value of long-term 
incentive award 
Expected value of matching award 
based on target level of annual 
incentive and assuming maximum 
amount (50% of annual incentive) 
is invested 

Total remuneration Sum of all elements of 

remuneration 

Expected value means Towers Watson’s assessment 
of the awards’ net present value taking into account 
the vesting schedule and the probability that any 
performance targets will be met. 

74

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Recruitment 

The committee determines the remuneration package 
for any new appointment to the Pearson Management 
Committee, either from within or outside of Pearson. 
Remuneration includes base salary, annual and 
long-term incentive entitlements and awards, and 
pension arrangements. 

The committee carefully considers factors such as 
the relative size and contribution of the role, the 
individual’s skills and experience, the availability of skills 
and experience in the market, the individual’s current 
remuneration package, the market rate for the job and 
internal comparisons within Pearson before 
determining an appropriate remuneration package for 
a new appointment. Occasionally this requires a degree 
of flexibility so that the remuneration policy boundaries 
are wider than under usual circumstances but at all 
times the committee seeks to minimise internal 
disparities and to avoid pay for poor performance. 
For someone joining from outside of Pearson, the offer 
may include compensation for the forfeiture of awards 
from a previous employer on a comparable basis, 
taking account of performance achieved or likely to be 
achieved, the proportion of performance period 
remaining and the form of the award. 

Benchmarking 

For benchmarking purposes, we review remuneration 
by reference to three separate comparator groups. 
First, we use a select peer group of FTSE 100 
companies with very substantial overseas operations, 
excluding financial services. These companies are of a 
range of sizes relative to Pearson, but the method our 
independent advisers, Towers Watson, use to make 
comparisons on remuneration takes this variation in 
size into account. Secondly, we look at a broad media 
industry group of US companies. And thirdly, we look 
at the FTSE 20-50, excluding financial services. We use 
these companies because they represent the wider 
executive talent pool from which we might expect 
to recruit externally and the pay market to which 
we might be vulnerable if our remuneration was 
not competitive. 

Section 4 Governance

75

Pay and performance  

Consistent with its policy, the committee places 
considerable emphasis on the performance-linked 
elements i.e. annual incentives, bonus share matching 
and long-term incentives.  

The committee considers what each director can 
expect to receive under different performance 
scenarios, based on the following definitions 
of performance: 

Performance scenario

Elements of remuneration 

Maximum 

Target 

Fixed 

Base salary, allowances, benefits, 
retirement benefits, maximum annual 
incentive, maximum bonus share 
matching and maximum long-term 
incentive 
Base salary, allowances, benefits, 
retirement benefits, target annual 
incentive, target bonus share 
matching and target long-term 
incentive 
Base salary, allowances, benefits and 
retirement benefits only 

The relative importance of fixed and performance-
related remuneration for the chief executive and other 
executive directors is typically as follows: 

Chief executive

13%

1%

23%

63%

22%

2%

21%

55%

92%

8%

Maximum

Target

Fixed

Other executive directors

Maximum

Target

Fixed

15%

4%

25%

56%

24%

7%

21%

48%

78%

22%

Base salary, allowances 
and benefits
Retirement benefits

Annual incentive
Long-term incentives

We will continue to review the mix of fixed and 
performance-linked remuneration on an annual basis, 
consistent with our overall philosophy. 

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76

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Chairman’s remuneration 

The committee’s policy is that the chairman’s pay 
should be set at a level that is competitive with those 
of chairmen in similar positions in comparable 
companies. He is not entitled to any annual or long-
term incentive, retirement or other benefits. 

Following the committee’s last review in 2010, the 
chairman’s remuneration was increased to its current 
level with effect from 1 April 2011. The next review 
will take place in 2014. 

Non-executive directors 

Fees are determined by the full board having regard 
to market practice and within the restrictions 
contained in the company’s Articles of Association. 
Non-executive directors receive no other pay or 
benefits (other than reimbursement for expenses 
incurred in connection with their directorship of the 
company) and do not participate in the company’s 
equity-based incentive plans.  

With effect from 1 July 2010, the structure and fees 
are as follows: 

Non-executive director 
Chairmanship of audit committee 
Chairmanship of remuneration committee
Membership of audit committee 
Membership of remuneration committee 
Senior independent director 

Fees payable 
from 1 July 
2010

£65,000
£25,000
£20,000
£10,000
£5,000
£20,000

A minimum of 25% of the basic fee is paid in Pearson 
shares that the non-executive directors have 
committed to retain for the period of their 
directorships. 

Non-executive directors serve Pearson under letters 
of appointment and do not have service contracts. 
There is no entitlement to compensation on the 
termination of their directorships. 

Relative importance of pay spend 

We show below the year-on-year change in the 
relative importance of pay spend compared to the 
return to shareholders (dividends) and reinvestment 
in the company (adjusted operating profit for 
continuing operations). 

2012

2011 

Year-on-year 
change 

£m

£m 

£ 

% 

936
346

942 
318 

(6) 
28 
1,659 1,531  128 

(1%) 
9% 
8% 
(2)  (25%) 

6

8 

Operating profit 
Dividends 
Wages and salaries 
Directors’ salaries/fees, 
annual incentives, 
allowances and benefits 

Note 1 Wages and salaries include continuing operations only 
and exclude Penguin. 2011 is restated on the same basis. 
Employee numbers for continuing operations for 2012 were 
42,980 (2011: 37,964). Further details are set out in note 5 
to the financial statements on page 115. 

Note 2 Directors’ salaries/fees, annual incentives, allowances 
and benefits exclude retirement benefits and long-term 
incentives consistent with wages and salaries. 

Employee engagement 

In accordance with the committee’s charter and terms 
of reference, the committee’s remit does not include 
remuneration matters below that of the chief 
executive, the other executive directors and other 
members of the Pearson Management Committee. 
However, before the remuneration packages for the 
Pearson Management Committee are set for the year 
ahead, the committee considers a report from the 
chief executive and director for people on general pay 
trends in the market and the level of pay increases 
across the company as a whole. This helps to ensure 
that executive remuneration packages are reviewed in 
the context of the wider organisation. 

The company consults with various employee 
representative bodies – including trade unions and 
works councils in some jurisdictions – about the 
company’s strategy, competitiveness and performance 
of the business and other matters affecting employees. 
The company also conducts an employee engagement 
survey to find out how people feel about working for 
Pearson, what they think about the work they do, the 
opportunities they have and the rewards they get 
(including a section on pay and benefits). The company 
uses all of this feedback to inform decisions on people-
related activities, resources and investment, local 
management action plans and wider business unit and 
organisational strategies.  

It is the company’s intention to continue to engage 
with employees and employee representatives in this 
way in the future. 

 
Section 4 Governance

77

Shareholder engagement 

The company consults regularly with shareholders 
on all matters affecting its strategy and business 
operations. As part of that process, we also engage 
with shareholders on matters relating to executive 
remuneration.  

In 2012, the committee amended the service contracts 
for all executive directors continuing to serve 
throughout 2013. The consequence of this review has 
been to remove any entitlement to annual incentive 
from the calculation of any compensation that might be 
payable on termination of employment by the 
company without notice or cause, in line with the 
prevailing view of best practice amongst shareholders 
and their representatives. 

The committee continues to be aware of and respond 
to best practice guidelines of shareholders and their 
representative bodies. 

Misstatement or misconduct 

In 2011, the committee reviewed the company’s 
powers to adjust and reclaim variable remuneration in 
exceptional circumstances of misstatement or 
misconduct. The committee already has long-standing 
discretionary powers to make downward adjustments 
under the annual and long-term incentive plans, as 
described in the remuneration policy table on pages 70 
and 71. The company will follow its legal rights and 
reclaim rewards gained in the event of proven wrong 
doing which led to misstatement of the company’s 
accounts. 

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78

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Implementation report 

The committee’s duties are also: 

›(cid:3)to review and approve corporate goals and objectives 
relevant to executive compensation and to evaluate 
performance in light of those goals and objectives 
›(cid:3)to approve the company’s long-term incentive and 

other share plans 

›(cid:3)to advise and decide on general and specific 

arrangements in connection with the termination 
of employment of executive directors and other 
members of the Pearson Management Committee 
›(cid:3)to have delegated responsibility for determining the 
remuneration and benefits package of the chairman 
of the board 

›(cid:3)to ensure that all provisions regarding disclosure 

of information are fulfilled 

›(cid:3)to appoint and set the terms of reference for any 

remuneration consultants who advise the committee 
and monitor the cost of such advice 

The committee’s full charter and terms of reference 
are available on the company’s website. 

Annually, the committee reviews its own performance, 
constitution and charter and terms of reference to 
ensure it is operating at maximum effectiveness and 
recommend any changes it considers necessary to the 
board for approval. 

The committee participated in a survey to review its 
performance and effectiveness in July 2012, looking at 
areas such as the clarity of roles and responsibilities, 
the composition of the committee, the use of time, 
the quality and timeliness of meeting materials, the 
opportunity for discussion and debate, dialogue with 
management and access to independent advice. 
The committee concluded that it is operating 
effectively and noted the challenges for the year ahead. 

The remuneration committee and its activities 

David Arculus chaired the remuneration committee 
for the year 2012; the other members were Patrick 
Cescau (who stood down from the committee at the 
AGM), Vivienne Cox (who joined the committee 
during the year), Ken Hydon and Glen Moreno. 
David Arculus, Patrick Cescau, Vivienne Cox and 
Ken Hydon are independent non-executive directors. 
Glen Moreno, chairman of the board, is a member of 
the committee as permitted under the UK Corporate 
Governance Code.  

Marjorie Scardino, chief executive, Robin Freestone, 
chief financial officer, Robin Baliszewski, director for 
people, Robert Head, director for executive reward, 
and Stephen Jones, head of company secretarial and 
deputy secretary, provided material assistance to the 
committee during the year. They attended meetings of 
the committee, although none of them was involved in 
any decisions relating to his or her own remuneration. 

To ensure that it receives independent advice, the 
committee has appointed Towers Watson to supply 
survey data and to advise on market trends, long-term 
incentives and other general remuneration matters. 
Towers Watson also advised the company on health 
and welfare benefits in the US and provided consulting 
advice directly to certain Pearson operating companies. 
Towers Watson are members of the Remuneration 
Consultants’ Group, the body which oversees the code 
of conduct in relation to executive remuneration 
consulting in the UK.  

The committee’s principal duty is to determine and 
regularly review, having regard to the UK Corporate 
Governance Code and on the advice of the chief 
executive, the remuneration policy and the 
remuneration and benefits packages of the executive 
directors and other members of the Pearson 
Management Committee comprising CEOs of principal 
operating businesses and senior heads of strategic 
corporate functions. This includes base salary, annual 
and long-term incentives, retirement and any 
other benefits.  

 
The committee met six times during 2012. The 
matters discussed and actions taken were as follows: 

20 AND 24 FEBRUARY 2012 

›(cid:3)Reviewed and approved 2011 annual incentive 

plan payouts 

›(cid:3)Reviewed and approved 2009 long-term incentive 

plan payouts and release of shares 

›(cid:3)Approved vesting of 2007 and 2009 annual bonus 

share matching awards and release of shares 

›(cid:3)Reviewed base salaries for the Pearson Management 

Committee and endorsed the recommendation of the 
executive directors and other members of the Pearson 
Management Committee that they receive no increase 
in base salaries for 2012 

›(cid:3)Reviewed and approved 2012 Pearson and operating 

company annual incentive plan targets 

›(cid:3)Reviewed and approved 2012 individual annual 

incentive opportunities for the Pearson Management 
Committee 

›(cid:3)Reviewed and approved 2012 long-term incentive 
awards and associated performance conditions for 
the Pearson Management Committee 

›(cid:3)Reviewed and approved 2011 report on directors’ 

remuneration 

›(cid:3)Noted company’s use of equity for employee 

share plans 

›(cid:3)Reviewed and approved the remuneration package 

for the chief executive 

27 APRIL 2012 

›(cid:3)Reviewed and approved 2012 long-term incentive 
awards for the Pearson Management Committee 

›(cid:3)Noted the company’s response to the UK pension tax 

relief changes for high earners 

26 JULY 2012 

›(cid:3)Noted the activity of the Standing Committee of the 
Board in relation to the operation of the company’s 
equity-based reward programmes 

›(cid:3)Ratified the 2012 annual incentive plans for Pearson plc 

and the operating companies 

›(cid:3)Discussed Towers Watson's overview of the current 

remuneration environment 

›(cid:3)Reviewed committee’s charter and terms of reference 

Section 4 Governance

79

3 OCTOBER 2012 

›(cid:3)Noted the activity of the Standing Committee of the 
board in relation to the operation of the company’s 
equity-based reward programmes 

›(cid:3)Noted the appointment of John Fallon to the board 

and reviewed his remuneration package 

›(cid:3)Approved 2012 long-term incentive awards for 

executives and managers 

›(cid:3)Reviewed committee’s performance and effectiveness 
›(cid:3)Reviewed remuneration policy and practice and the 

implications of the new reporting regulations 

5 DECEMBER 2012 

›(cid:3)Discussed Towers Watson’s overview of the current 

remuneration environment 

›(cid:3)Considered Towers Watson’s report on remuneration 

for the Pearson Management Committee for 2013 
›(cid:3)Reviewed status of outstanding long-term incentive 

awards 

›(cid:3)Considered 2013 annual incentive plan metrics 
›(cid:3)Considered the approach to 2013 long-term incentive 
plan awards for the Pearson Management Committee 
›(cid:3)Noted the recommended format for the 2012 report 

on directors’ remuneration taking account of the 
proposed reporting regulations 

›(cid:3)Reviewed and approved the service agreement 
for John Fallon’s appointment as chief executive 
›(cid:3)Reviewed and approved the leaving arrangements 

for Marjorie Scardino, Rona Fairhead and one other 
member of the Pearson Management Committee 

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80

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Total remuneration 

Total remuneration for the directors in 2012 was as follows: 

Salaries/ 
fees

Annual 

incentive Allowances Benefits Sub-total

Retirement 
benefits

Long-
term 
incentives

2012

Total 
(single 
figure)

Sub-total

Retirement 
benefits 

Long-
term 
incentives 

2011 

Total  
(single 
figure) 

500

–

–

–

500

–

–

500

488

– 

– 

488 

993
658
529
146

432
293
192
63

60
–
–
–

65 1,550
951
–
746
25
213
4

712 4,088 6,350 2,455
302 1,532 2,785 1,390
999
267 1,109 2,122
–
594
317

64

706  5,719  8,880 
575  3,196  5,161 
182  1,574  2,755 
– 

– 

– 

500
549

252
238

–
211

15
767
16 1,014

151 1,461 2,379 1,094
– 1,081 2,095 1,417

150  2,087  3,331 
346  1,571  3,334 

95
90
80

–
–
–

–
–
–

–
–
–

95
90
80

–
–
–

–
–
–

95
90
80

95
100
–

– 
– 
– 

– 
– 
– 

95 
100 
– 

75
95
75

–
–
–
4,385 1,470
4,139 3,752

–
–
–

75
–
95
–
75
–
271 125 6,251
64 8,271
316

–
–
–

75
95
63
1,496 9,588 17,335 8,271

75
95
75

–
–
–

– 
– 
– 

75 
95 
63 
1,959  14,147  24,377 

– 
– 
– 

All figures in £000s 

Chairman 
Glen Moreno  
Executive directors 
Marjorie Scardino 
Will Ethridge 
Rona Fairhead 
John Fallon 
(appointed 
3 October 2012) 
Robin Freestone 
John Makinson 
Non-executive 
directors 
David Arculus 
Patrick Cescau 
Vivienne Cox 
(appointed 
1 January 2012) 
Susan Fuhrman 
Ken Hydon 
Josh Lewis  
Total 
Total 2011 

Note 1 For the full year, John Fallon’s remuneration reflected nine months in his role as CEO, Pearson International and 
three months as Pearson CEO designate and was: salary/fees – £506; annual incentive – £259; benefits – £16; sub-total – £781; 
retirement benefits – £262; long-term incentives – £1,306; total – £2,349 (all figures in £000s). 

Note 2 In anticipation of the proposed reporting regulations, we show a ‘single figure’ of total remuneration, which includes 
retirement benefits and long-term incentives in addition to the other elements of remuneration that have been shown in previous 
reports. Consistent with the methodology proposed by the Financial Reporting Council at the time of writing, retirement benefits 
include the increase in the value of the pension fund during the year, comprising company contributions to the plan during the 
year for defined contribution plans and the increase in the pension fund offset for inflation and multiplied by 20 for defined benefit 
plans, as well as other pension-related costs (see the retirement benefits table on page 83 for further detail). Long-term 
incentives include all awards under the long-term incentive plan, bonus share matching plan or all-employee share plan that vested 
during the year or that have not yet vested but where performance is known at year-end as well as dividend shares accruing and 
released on such shares in the year (see the tables on movements in restricted shares and share options on pages 86 to 89 for 
further detail).  

Note 3 The company provided gifts to Patrick Cescau and Marjorie Scardino after they stepped down from the board. In the case 
of Patrick Cescau, the value of the gifts was £21,700. Ma
for £12,000, which has an estimated value of approximately £50,000 – £100,000. 

ardino received a painting originally purchased by the company 

rjorie Sc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 4 Governance

81

Salaries/fees 
Salaries/fees paid by the company are reported in the table on total remuneration of the directors. Fees paid 
by other companies to the executive directors for their non-executive directorships elsewhere are reported 
separately on page 92. 

Fees paid to non-executive directors in 2012 were comprised as follows: 

All figures in £000s 

David Arculus 
Patrick Cescau 
Vivienne Cox 
Susan Fuhrman 
Ken Hydon 
Josh Lewis 

Basic fee Committee chairmanship

Committee membership

Senior independent directorship 

Total 

65
65
65
65
65
65

20
–
–
–
25
–

10
5
15
10
5
10

– 
20 
– 
– 
– 
– 

95 
90 
80 
75 
95 
75 

Annual incentive 
For 2012, annual incentive opportunities were based on the following performance measures and performance 
against these measures (designated as: 
 between target 
and maximum and 

above maximum) was as follows: 

 between threshold and target, 

 below threshold, 

>

<

Weighting of performance measures 
(% of maximum opportunity)

Performance in 2012 

Pearson plc 

Operating company/companies 

Name 

Marjorie 
Scardino 
Will Ethridge 

Pearson 
plc 

90% 

30% 

Rona Fairhead 

30% 

John Fallon 

30% 

Robin Freestone  80% 
30% 
John Makinson 

Operating 
company/ 
companies

Personal 
objectives

–

10%

10%

10%

10%

20%
10% 

60% 
Pearson North 
America
50% 
Professional 
Assessment & 
Training
10% 
FT Publishing
60% 
Pearson 
International
–
50% 
Penguin Group
10%
India

Underlying 
growth in 
adjusted 

EPS Sales 

Average 
working 
capital to 
sales ratio

Operating 
cash flow Sales

Operating 
profit

Average 
working 
capital to 
sales ratio 

Operating 
cash flow 

Payout  
in 2012  
(% of 
salary) 

<

<

<

<

<

<

>

>

>

>

>

>

<

<

>

<

>

<

<

  43.5% 

44.5% 

36.4% 

  51.1% 

  50.4% 
43.4% 

Allowances 
Allowances for Marjorie Scardino include £49,570 in respect of housing costs and a US payroll supplement of 
£9,985. John Makinson is entitled to a location and market premium in relation to the management of the business 
of the Penguin Group in the US and received £210,937 for 2012. 

Benefits 
Benefits include company car, car allowance and UK healthcare premiums. US health benefits for Marjorie Scardino 
and Will Ethridge are self-insured and the cost is tax free to employees. For Marjorie Scardino, benefits include 
£48,600 for pension planning and financial advice. Marjorie Scardino, Rona Fairhead and John Makinson have the 
use of a chauffeur. 

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82

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Retirement benefits 
Description of the directors’ pension entitlements are as follows: 

Director 

Retirement benefits 

Marjorie 
Scardino 

Member of the Pearson Inc. Pension Plan (under which her benefit accruals ceased at the end of 2001) 
and the approved 401(k) plan. Until 2010, additional benefits were provided through an unfunded 
unapproved defined contribution plan. Since 2010, additional pension benefits are provided through 
a taxable and non-pensionable cash supplement in place of the unfunded plan, a funded defined 
contribution plan approved by HM Revenue and Customs as a corresponding plan, and amounts in the 
legacy unfunded plan. In aggregate, the cash supplement and contributions to the funded plan are based 
on a percentage of salary and a fixed cash amount index-linked to inflation. The notional cash balance 
of the legacy unfunded plan increases annually by a specified notional interest rate. The unfunded plan 
also provides the opportunity to convert a proportion of this notional cash account into a notional 
share account reflecting the value of a number of Pearson ordinary shares. The number of shares in the 
notional share account is determined by reference to the market value of Pearson shares at the date of 
conversion. 
Member of the Pearson Inc. Pension Plan (under which he continues to accrue benefits under the 
alternative formula because he satisfied criteria of age and service) and the approved 401(k) plan. He 
also participates in an unfunded, non-qualified Supplemental Executive Retirement Plan (SERP) that 
provides an annual accrual of 2% of final average earnings, less benefits accrued in the Pearson Inc. 
Pension Plan and US Social Security. Additional defined contribution benefits are provided through a 
funded, non-qualified Excess Plan. 
Member of the Pearson Group Pension Plan. Her pension accrual rate is 1/30th of pensionable salary 
per annum, restricted to the plan earnings cap. Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme (FURBS) on her behalf. Since April 2006, she has 
received a taxable and non-pensionable cash supplement in replacement of the FURBS. 
John Fallon  Member of the Pearson Group Pension Plan. His pension accrual rate is 1/30th of pensionable salary 

Rona 
Fairhead 

Will 
Ethridge 

Robin 
Freestone 

John 
Makinson 

per annum, restricted to the plan earnings cap. Until April 2006, the company also contributed to a 
Funded Unapproved Retirement Benefits Scheme (FURBS) on his behalf. Since April 2006, he has 
received a taxable and non-pensionable cash supplement in replacement of the FURBS. 
Member of the Money Purchase 2003 section of the Pearson Group Pension Plan. Company 
contributions are 16% of pensionable salary per annum, restricted to the plan earnings cap. Until April 
2006, the company also contributed to a Funded Unapproved Retirement Benefits Scheme (FURBS) 
on his behalf. Since April 2006, he has received a taxable and non-pensionable cash supplement in 
replacement of the FURBS. 
Member of the Pearson Group Pension Plan under which his pensionable salary is restricted to the plan 
earnings cap. The company ceased contributions on 31 December 2001 to his FURBS arrangement 
and the benefits were withdrawn in 2012, reducing the benefits payable under the UURBS. During 
2002 it set up an Unfunded Unapproved Retirement Benefits Scheme (UURBS) for him. The UURBS 
tops up the pension payable from the Pearson Group Pension Plan and the closed FURBS to target a 
pension of two-thirds of a revalued base salary on retirement at age 62. The revalued base salary is 
defined as £450,000 effective at 1 June 2002, increased at 1 January each year by reference to the 
increase in the UK Government’s Index of Retail Prices (All Items). In the event of his death a pension 
from the Pearson Group Pension Plan and the UURBS will be paid to his spouse or nominated financial 
dependant. Early retirement is currently possible from age 55, with company consent. 

 
Section 4 Governance

83

Details of the directors’ pension entitlements and pension-related benefits during the year are as follows: 

Accrued 
pension at 
31 Dec 12
1
£000

Age at  
31 Dec 12 

Directors’ 
pensions 

Increase/
(decrease) 
in accrued 
pension 
over the 
period
2
£000

Transfer 
value at 
31 Dec 11
3
£000

Transfer 
value at 
31 Dec 12
4
£000

Increase/
(decrease) 
in transfer 
value over 
the period
5
£000

Increase/ 
(decrease) 
in accrued 
pension 
over the 
period
6
£000

Transfer   
value of the   
increase in   
accrued   
pension at   
31 Dec 12  
£0005/6

Other 
pension 
costs 
to the 
company 
over the 
period
7
£000

Other 
allowances in 
lieu of 
pension 
8
£000

Other 
pension 
related 
benefit 
costs 
9
£000

Value in 
2012 
single 
figure  
£00010

Marjorie 
Scardino 
Will 
Ethridge  
Rona 
Fairhead 
John Fallon 
Robin 
Freestone 
John 
Makinson 

65 

3.7

(1.0)

49.5

48.8

(0.7)

(1.1)

–  

10.5

665.1 

58.3  712 

60  212.0

17.6 2,039.3 2,502.0

462.7

13.4

157.8  

32.7

– 

1.7  302 

51 
50 

54 

48.6
65.5

6.4
7.1

579.3
815.7

700.8
965.9

115.0
143.7

5.4
5.9

72.0  
80.0  

–
–

133.9 
131.4 

25.3  267 
64 
13.0 

–

–

–

–

–

–

–  

20.7

123.3 

6.7  151 

58  221.2

(86.8) 5,906.5 4,420.9 (1,492.0)

(93.6)

–  

–

– 

17.7 

– 

Note 1 The accrued pension at 31 December 2012 is the deferred pension to which the member would be entitled on ceasing 
pensionable service on 31 December 2012. For Marjorie Scardino this is the approximate pension payable in respect of her 
frozen benefit in the US plan. For Will Ethridge this is his pension from the US plan and the US SERP. For Rona Fairhead and John 
Fallon it relates to the pension payable from the UK plan. For John Makinson it relates to the pension from the UK Plan and his 
unapproved arrangements in aggregate. Robin Freestone does not accrue defined benefits. 

Note 2 This is the change in accrued pension over the year compared with the accrued pension at the end of the previous year. 

Note 3 This is the transfer value quoted at the end of the previous year. 

Note 4 The UK transfer values at 31 December 2012 are calculated using the assumptions for cash equivalents payable from the 
UK plan and are based on the accrued pension at that date. There were no changes in the transfer value methodology over the 
year although the discount rates are updated each month to reflect changes in market conditions. For the US SERP, transfer 
values are calculated using a discount rate equivalent to current US long-term bond yields. The US plan is a lump sum plan and the 
accrued balance is included where applicable. 

Note 5 Less directors’ contributions. 

Note 6 Net of UK inflation (where inflation is the increase in CPI to the previous September, subject to a minimum of 0% pa and 
a maximum of 5% pa). In the case of John Makinson, the accrued pension over the period has decreased because of a transfer 
made as a result of a pension sharing order. 

Note 7 This column comprises contributions to defined contribution arrangements for UK benefits. For US benefits, it includes 
company contributions to funded defined contribution plans and notional contributions to unfunded defined contribution plans. 

Note 8 This column represents the cash allowances paid in lieu of the previous unfunded defined contribution plan for Marjorie 
Scardino and of the previous FURBS arrangements for Rona Fairhead, John Fallon and Robin Freestone. John Makinson’s deferred 
FURBS entitlement is referred to in note 1 above.  

Note 9 This column comprises life cover and long-term disability insurance not covered by the retirement plans. 

Note 10 The single figure of total remuneration includes the following elements from the table on retirement benefits: the 
increase in accrued pension over the period offset for inflation and multiplied by 20 (defined benefit plans), other pension costs 
to the company over the period (the company’s contributions to defined contribution plans), other allowances in lieu of pension 
(cash allowances paid in lieu of previous plans for Marjorie Scardino, Rona Fairhead, John Fallon and Robin Freestone) and other 
pension-related benefit costs (additional life cover and long-term disability insurance not covered by the retirement plans). 
In the case of John Fallon, the value included in the single figure of total remuneration is pro-rated to reflect his appointment 
to the board from 3 October 2012. In the case of John Makinson, the value for the single figure of total remuneration is nil 
because the decrease in accrued pension over the period offsets the other pension-related benefit costs. 

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84

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Long-term incentives 
Details of awards made, outstanding, held or released under the annual bonus share matching plan are as follows: 

Date of award 

Share price on date of award 

Vesting  

Status of award 

15 May 2012  1,152.0p 
20 April 2011  1,129.0p 
21 April 2010  1,024.1p 

16 April 2009  670.0p 

22 May 20071  899.9p 

15 May 2015  Outstanding subject to 2011 to 2014 performance 
20 April 2014  Outstanding subject to 2010 to 2013 performance 
21 April 2013  Performance condition for release of 84.5% of matching 

award met. Real compound annual growth in earnings per 
share for 2009 to 2012 of 4.4% against a range of 3% to 5%. 
Shares held pending release on 21 April 2013. 
16 April 2012  Target met as reported in report on directors’ 

100% on 
22 May 2012  

remuneration for 2011. Shares released on 15 May 2012 
Target met as reported in report on directors’ 
remuneration for 2011. Shares released on 22 May 2012 

Note 1 For awards made prior to 2008, the annual bonus share matching plan operated on the basis of a 50% match after 
three years and 100% match after five years, subject to the earnings per share growth targets being met over the relevant 
performance periods. 

Note 2 For all awards, Pearson’s reported financial results for the relevant period were used to measure performance and no 
discretion was exercised. 

 
Section 4 Governance

85

Details of awards made, outstanding, vested and held or released under the long-term incentive plan are 
as follows: 

Share 
price on 
date 
of award 

Vesting  
date 

Date  
of award 

Performance 
measures 
(award split 
equally across 
three measures) 

Performance 
period 

Payout at 
threshold 

Payout at maximum 

Actual 
performance 

% of 
award 
vested 

Status of  
award 

02/05/12 1,161.0p 02/05/15

Relative TSR  2012 to 

30% at median 100% at upper 

– 

ROIC 

2015 

2014 

EPS growth  2014 

compared 
to 2011 

quartile 

100% for ROIC 
of 10.5% 
100% for EPS 
growth of 12.0%

– 

– 

0% for ROIC 
of 8.5% 
30% for EPS 
growth of  
6.0% 

03/05/11 1,149.0p 03/05/14 Relative TSR  2011 to  

30% at median 100% at upper 

– 

ROIC 

2014 
2013 

EPS growth  2013 

compared 
to 2010  
03/03/10 962.0p  03/03/13 Relative TSR  2010 to  

quartile 
100% for ROIC 
of 10.5% 
100% for EPS 
growth of 12.0%

25% for ROIC 
of 9.0% 
30% for EPS 
growth of  
6.0% 
30% at median 100% at upper 

– 

– 

– 

2013 

quartile 

– 

– 

– 

– 

– 

– 

– 

Outstanding 

Outstanding 

25% for ROIC 
of 8.5% 

100% for ROIC 
of 10.5% 

 9.1% 

47.5%  

 8.8% 

62.5%  

ROIC 

2012 

EPS growth  2012 

compared 
to 2009  
03/03/09 654.0p  03/03/12 Relative TSR  2009 to  

ROIC 

2012 

2011 

EPS growth  2011 

compared 
to 2008  

100% for EPS 
growth of 12.0%

30% for EPS 
growth of  
6.0% 
30% at median 100% at upper 

quartile 

100% for ROIC 
of 10.5% 
100% for EPS 
growth of 12.0%

25% for ROIC 
of 8.5% 
30% for EPS 
growth of  
6.0% 

  Outstanding 
Marked as (cid:125) in the 
movements in restricted 
shares table 
Vested and remain held 
pending release. Marked 
as (cid:122) in the movements 
in restricted shares table 

60th 
percentile

57.4%  

9.1% 

47.5%  

14.4% 

100%   

68.3% of shares vested. 
Three-quarters released 
on 3 April 2012. If after 
tax number of shares 
are retained for a further 
two years, the remaining 
quarter will be released 
on 3 March 2014. The 
part based on relative 
TSR is marked as (cid:125) and 
the part based on ROIC 
and EPS growth as (cid:122) in 
the movements in 
restricted shares table 

Note 1 For all awards, Pearson’s reported financial results for the relevant period were used to measure performance and no 
discretion was exercised. 

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86

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Movements in directors’ interests in restricted shares (designated as: ABSMP annual bonus share matching plan; 
LTIP long-term incentive plan; Dividends where dividend-equivalent shares were added to the released shares; 
(cid:122) for the two-thirds of the award based on ROIC and EPS growth and (cid:125) for the one third of the award based 
on relative TSR; we show these parts of the award separately where performance is known for only part of the 
award at year-end). 

Date of 
award 

Marjorie Scardino 

Plan 

1 Jan 12

Awarded Released

Lapsed

31 Dec 12

Market 
value 
at date 
of award

Earliest 
release 
date

Date of 
release

Market value  
at date  
of release 

Number 
of shares 
in 2012 
single 
figure 

Value in 
2012 
single 
figure 
£000 

22/5/07 

ABSMP 

60,287

60,287

0

899.9p 22/5/12 22/5/12 1,148.0p 

21/4/10 

ABSMP 

63,497

20/4/11 

ABSMP 

71,446

30/7/07 

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

9,850

53,647 1,024.1p 21/4/13

  53,647 

£649 

23,816

47,630 1,129.0p 20/4/14

84,000

0

778.0p

2/3/10 31/7/12 1,196.0p 

97,500

649.5p

4/3/11

165,938

55,312

654.0p

3/3/12

3/4/12 1,184.0p 

64,620 63,840

21,540

654.0p

3/3/12

3/4/12 1,184.0p  86,160  £1,020 

119,976

146,691

962.0p

3/3/13

  146,691  £1,776 

133,333

962.0p

3/3/13

133,334

266,666 1,149.0p

3/5/14

250,000

166,667

83,333 1,161.0p

2/5/15

32,048 32,048

21,252 21,252

0 1,184.0p

3/4/12

3/4/12 1,184.0p  32,048 

£379 

0 1,190.0p 30/7/12 30/7/12 1,190.0p  21,252 

£253 

LTIP 

LTIP 

84,000

97,500

LTIP 

221,250

LTIP 

150,000

LTIP 

266,667

LTIP 

133,333

LTIP 

400,000

LTIP 

0

0

0

Total 

  1,547,980

303,300 428,145 517,483

905,652

  339,798  £4,077 

3/4/12 

Dividends 

30/7/12  Dividends 

Will Ethridge 

22/5/07 

ABSMP 

2,508

16/4/09 

ABSMP 

112,515

21/4/10 

20/4/11 

ABSMP 

ABSMP 

7,880

4,517

15/5/12 

ABSMP 

15/5/12  Dividends 

0

0

30,000

36,562

86,042

58,333

LTIP 

LTIP 

LTIP 

LTIP 

LTIP 

100,000

LTIP 

50,000

LTIP 

150,000

LTIP 

30/7/07 

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

2,508

112,515

0

0

899.9p 22/5/12 22/5/12 1,148.0p 

670.0p 16/4/12 15/5/12 1,152.0p 

1,222

6,658 1,024.1p 21/4/13

6,658 

£81 

4,485

13,053 13,053

30,000

4,517 1,129.0p 20/4/14

4,485 1,152.0p 15/5/12

0 1,152.0p 15/5/12 15/5/12 1,152.0p  13,053 

£150 

0

778.0p

2/3/10 31/7/12 1,196.0p 

36,562

649.5p

4/3/11

64,531

21,511

654.0p

3/3/12

3/4/12 1,184.0p 

25,130 24,827

8,376

654.0p

3/3/12

3/4/12 1,184.0p  33,506 

£397 

44,991

55,009

962.0p

3/3/13

  55,009 

£666 

3/4/12 

Dividends 

30/7/12  Dividends 

0

0

0

100,000

12,463 12,463

7,590

7,590

50,000

962.0p

3/3/13

150,000 1,149.0p

3/5/14

100,000 1,161.0p

2/5/15

0 1,184.0p

3/4/12

3/4/12 1,184.0p  12,463 

£148 

0 1,190.0p 30/7/12 30/7/12 1,190.0p 

7,590 

£90 

Total 

638,357

137,591 267,790 71,040

437,118

  128,279  £1,532 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 4 Governance

87

Date of 
award 

Rona Fairhead 

Plan 

1 Jan 12

Awarded

Released

Lapsed 31 Dec 12

Market 
value 
at date 
of award

Earliest 
release 
date

Date of 
release

Market 
value  
at date  
of release 

Number  
of shares  
in 2012 
single  
figure 

Value  
in 2012 
single 
 figure 
£000 

30/7/07 

LTIP 

25,000

25,000

0

778.0p

2/3/10 31/7/12 1,196.0p 

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

LTIP 

30,468

LTIP 

73,750

LTIP 

50,000

LTIP 

83,333

LTIP 

41,667

LTIP  165,000

LTIP 

0 100,000

30,468

649.5p

4/3/11

55,313

18,437

654.0p

3/3/12

3/4/12 1,184.0p 

21,540

21,280

7,180

654.0p

3/3/12

3/4/12 1,184.0p  28,720 

37,492

45,841

962.0p

3/3/13

  45,841 

£340 

£555 

41,667

962.0p

3/3/13

165,000 1,149.0p

3/5/14

100,000 1,161.0p

2/5/15

3/4/12 

Dividends 

30/7/12  Dividends 

0

0

10,683

10,683

6,325

6,325

0 1,184.0p

3/4/12

3/4/12 1,184.0p  10,683 

£126 

0 1,190.0p 30/7/12 30/7/12 1,190.0p 

6,325 

£75 

Total 

John Fallon 

  469,218 117,008 118,861

58,772 408,593

  91,569  £1,096 

16/4/09 

ABSMP 

21/4/10 

ABSMP 

20/4/11 

ABSMP 

15/5/12 

ABSMP 

15/5/12  Dividends 

7,595

8,275

4,539

0

0

8,917

882

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

LTIP 

24,375

LTIP 

86,042

LTIP 

58,333

LTIP  100,000

LTIP 

50,000

LTIP  150,000

LTIP 

0 100,000

7,595

0

670.0p 16/4/12 15/5/12 1,152.0p 

1,284

6,991 1,024.1p 21/4/13

6,991 

£85 

4,539 1,129.0p 20/4/14

8,917 1,152.0p 15/5/15

882

0 1,152.0p 15/5/12 15/5/12 1,152.0p 

882 

£10 

24,375

649.5p

4/3/11

64,531

21,511

654.0p

3/3/12

3/4/12 1,184.0p 

25,130

24,827

8,376

654.0p

3/3/12

3/4/12 1,184.0p  33,506 

44,991

55,009

962.0p

3/3/13

  55,009 

£397 

£666 

50,000

962.0p

3/3/13

150,000 1,149.0p

3/5/14

100,000 1,161.0p

2/5/15

3/4/12 

Dividends 

0

12,463

12,463

0 1,184.0p

3/4/12

3/4/12 1,184.0p  12,463 

£148 

Total 

  489,159 122,262 110,601

71,102 429,718

Total (pro-rated for 2012 single figure, to reflect appointment 3 October 2012) 

  108,851  £1,306 

  26,427 

£317 

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88

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Date of 
award 

Plan 

1 Jan 12

Awarded

Released

Lapsed

31 Dec 12

 Market 
value 
at date 
of award

Earliest 
release 
date

Date of 
release

Market 
value  
at date  
of release 

Number  
of shares  
in 2012 
single  
figure 

Value in 
2012 
single 
figure 
£000 

Robin Freestone 

22/5/07 

ABSMP 

16/4/09 

ABSMP 

21/4/10 

ABSMP 

20/4/11 

ABSMP 

15/5/12 

ABSMP 

15/5/12  Dividends 

4,708

35,446

31,114

29,049

0

0

17,833

4,112

30/7/07 

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

LTIP 

LTIP 

LTIP 

LTIP 

LTIP 

LTIP 

25,000

30,468

73,750

50,000

83,333

41,667

LTIP 

125,000

LTIP 

3/4/12  Dividends 

30/7/12  Dividends 

Total 

John Makinson 

30/7/07 

4/3/08 
3/3/09 (cid:122) 
3/3/09 (cid:125) 
3/3/10 (cid:122) 
3/3/10 (cid:125) 

3/5/11 

2/5/12 

LTIP 

LTIP 

LTIP 

LTIP 

LTIP 

LTIP 

20,000

30,468

73,750

50,000

83,333

41,667

LTIP 

125,000

LTIP 

3/4/12  Dividends 

30/7/12  Dividends 

4,708

35,446

4,112

25,000

0

0

899.9p 22/5/12 22/5/12 1,148.0p 

670.0p 16/4/12 15/5/12 1,152.0p 

4,827

26,287 1,024.1p 21/4/13

  26,287 

£318 

29,049 1,129.0p 20/4/14

17,833 1,152.0p 15/5/15

0 1,152.0p 15/5/12 15/5/12 1,152.0p 

4,112 

£47 

0

778.0p

2/3/10 31/7/12 1,196.0p 

30,468

649.5p

4/3/11

55,313

18,437

654.0p

3/3/12

3/4/12 1,184.0p 

21,540 21,280

7,180

654.0p

3/3/12

3/4/12 1,184.0p  28,720 

£340 

37,492

45,841

962.0p

3/3/13

  45,841 

£555 

0

0

0

100,000

10,683

10,683

6,325

6,325

41,667

962.0p

3/3/13

125,000 1,149.0p

3/5/14

100,000 1,161.0p

2/5/15

0 1,184.0p

3/4/12

3/4/12 1,184.0p  10,683 

£126 

0 1,190.0p 30/7/12 30/7/12 1,190.0p 

6,325 

£75 

529,535

138,953

163,127 63,599

441,762

  121,968  £1,461 

20,000

0

778.0p

2/3/10 31/7/12 1,196.0p 

30,468

649.5p

4/3/11  

55,313

18,437

654.0p

3/3/12

3/4/12 1,184.0p 

21,540 21,280

7,180

654.0p

3/3/12

3/4/12 1,184.0p  28,720 

£340 

37,492

45,841

962.0p

3/3/13

  45,841 

£555 

0

0

0

100,000

10,683

10,683

5,060

5,060

41,667

962.0p

3/3/13

125,000 1,149.0p

3/5/14

100,000 1,161.0p

2/5/15

0 1,184.0p

3/4/12

3/4/12 1,184.0p  10,683 

£126 

0 1,190.0p 30/7/12 30/7/12 1,190.0p 

5,060 

£60 

Total 

Total 

424,218

115,743

112,596 58,772

368,593

  4,098,467

934,857 1,201,120 840,768 2,991,436

  90,304  £1,081 

  798,342  £9,564 

Note 1 The number of shares shown represents the maximum number of share that may vest, subject to any performance 
conditions being met. 

Note 2 No variations to terms and conditions of plan interests were made during the year.  

Note 3 Performance conditions and vesting for awards under the bonus share matching and long-term incentive plans are 
described in the long-term incentive tables on pages 84 and 85.  

Note 4 Marjorie Scardino left the company on 31 December 2012.  

In the case of the bonus share matching award made on 21 April 2010 and the long-term incentive awards made on 
4 March 2008 and 3 March 2009, the performance period has ended and the number of shares held at 31 December 2012 
will be released to Marjorie in 2013.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 4 Governance

89

In the case of the bonus share matching award on 20 April 2011 and the long-term incentive awards made on 3 March 2010, 
3 May 2011 and 2 May 2012, outstanding awards have been pro-rated according to the number of months worked in the 
performance period to the date of leaving and we show the remaining shares as lapsed. The shares held at 31 December 2012 
remain outstanding subject to performance and will be released in line with the normal vesting schedule.  

Note 5 In the case of the long-term incentive awards made on 3 March 2009 and 3 March 2010, we detail separately the parts 
based on ROIC and EPS growth (two-thirds of the total award) and the part based on relative TSR (one-third of the total award), 
because of the time lag in the corresponding performance periods. We disclosed the lapsed part of the 2009 award (based on 
ROIC and EPS growth) in the 2011 report as performance was known at year-end but the vesting of the part based on relative 
TSR is disclosed together with the release of shares in the 2012 report (as above). Similarly, for the 2010 award, we disclose the 
lapse of the parts based on ROIC and EPS growth but the vesting of the part based on relative TSR and the release of shares will 
be disclosed in the 2013 report.  

Note 6 The below notes have been prepared in anticipation of the proposing reporting regulations.  

All awards released during the year are included in the single figure of total remuneration for that year, unless they were subject 
to a performance condition (other than a stay-in-employment) and performance against that condition was known in an earlier 
reporting period. Awards that have not yet vested but where performance is known at year-end are also included in the single 
figure of total remuneration.  

In the case of the long-term incentive award made on 3 March 2009, only the part based on relative TSR is included in the 2012 
single figure of total remuneration (under the proposed single figure methodology, the part based on ROIC and EPS growth 
would have been included in the 2011 single figure of total remuneration and disclosed in the 2011 report). In the case of the 
long-term incentive award made on 3 March 2010, only the parts based on ROIC and EPS growth are included in the 2012 single 
figure of total remuneration (the part based on relative TSR will be included in the 2013 single figure of total remuneration and 
disclosed in the 2013 report). 

The value of shares included in the single figure of total remuneration is the number of shares multiplied by the share price on 
release (or, if the shares have not yet been released, the average share price over the final quarter of the year which for 2012 was 
1,210.4p). 

Movements in directors’ interests in share options (all under the worldwide save for shares plan) are as follows: 

Date of grant 

1 Jan 12  Granted Exercised

Lapsed 31 Dec 12

Option 
price

Earliest 
exercise 
date

Expiry 
date

Date of 
exercise

Price on 
exercise 

Value in 
2012 
single 
figure 
£000 

Gain on 
exercise  
£ 

Marjorie 
Scardino 

8/5/09 

Total 

Rona 
Fairhead 

4/5/07 

Total 

John Fallon 

7/5/10 

Total 

Robin 
Freestone 

4/5/12 

Total 

Total 

1,672 

1,672 

2,371 

2,371 

1,930 

1,930 

0

0

0

0 

0 

5,973 

990

990

990

0

2,371

2,371

0

0

2,371

1,672

547.2p 1/8/12 1/2/13

0

0

0

0

0

£0 

690.4p 1/8/12 1/2/13 31/10/12 1,245.0p  £13,150 

  £13,150 

£11 

£11 

£13 

£13 

1,930

805.6p 1/8/15 1/2/16

0

1,930

990

990

4,592

0

0

909.0p 1/8/15 1/2/16

£0 

£0 

£0 

  £13,150 

£0 

£24 

Note 1 No variations to terms and conditions of share options were made during the year. 

Note 2 The acquisition of shares under the worldwide save for shares plan is not subject to a performance condition. 

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90

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Note 3 Marjorie Scardino contributed US$1,000 per month (the maximum allowed) to the US employee stock purchase plan. 
The terms of this plan allow participants to make monthly contributions for six month periods and to acquire shares twice 
annually at the end of these periods at a price that is the lower of the market price at the beginning or the end of each period, 
both less 15%. 

Note 4 The market price on 31 December 2012 was 1,188.0p per share and the range during the year was 1,111.0p to 1,294.0p. 

Note 5 All share options that became exercisable during the year are included in the single figure of total remuneration for that 
year. The value included in the single figure of total remuneration is the number of options multiplied by the difference between 
the market value on the earliest exercise date (1,230.0p on 1 August 2012) and the option price. 

Payments for loss of office 

There were no payments for loss of office during 2012.  

As announced on 3 October 2012, Marjorie Scardino stepped down from the board and left the company on 
31 December 2012. She served the company under her service agreement dated 27 February 2004, the details 
of which are described in the policy table on page 73. There was no payment for loss of office. 

As announced on 27 November 2012, Rona Fairhead is stepping down from the board at the annual 
general meeting on 26 April 2013 and leaving the company on 30 April 2013. Her service agreement dated 
24 January 2003 provides for notice periods of six months from the director and 12 months from the company 
and compensation on termination of employment by the company without notice or cause of 100% of annual 
salary at the date of termination, the annual cost of pension and all other benefits and 50% of potential 
annual incentive. 

The committee and the board determined that her leaving employment was a consequence of the planned 
incorporation of the professional education division overseen by Rona into other parts of Pearson's education 
business, coupled with the smaller size of the Financial Times Group owing to recent major divestments. The 
company therefore intends to pay compensation amounting to approximately £1.146m comprising the elements 
described above to Rona in 2013.  

Interests of directors and value of shareholdings 

Ordinary shares 
at 1 Jan 12 (or date of 
appointment, if later) 

Ordinary shares 
at 31 Dec 12

Conditional shares 
at 31 Dec 12

Total number of 
ordinary and 
conditional shares 
at 31 Dec 12

Value  
(x salary) 

Guideline  
(x salary) 

Guideline 
met 

Chairman 
Glen Moreno 
Executive directors 
Marjorie Scardino 
Will Ethridge 
Rona Fairhead 
John Fallon (appointed 3 
October 2012) 
Robin Freestone  
John Makinson 
Non-executive directors 
David Arculus  
Patrick Cescau 
Vivienne Cox 
Susan Fuhrman 
Ken Hydon  
Josh Lewis 

150,000

150,000

–

–

– 

– 

1,346,618
405,295
425,023
218,546

1,550,745
505,635
440,522
218,546

308,731
438,667

408,814
510,213

14,798
7,117
0
12,927
14,028
3,891

15,560
7,886
670
14,476
17,111
4,886

374,690
128,116
101,926
116,262

128,213
101,926

1,925,435
633,751
542,448
334,808

537,027
612,139

23.6 
11.7 
12.5 
6.8 

13.1 
13.6 

2.00 
1.25 
1.25 
1.25 

1.25 
1.25 

–
–
–
–
–
–

–
–
–
–
–
–

– 
– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 

– 

(cid:57) 
(cid:57) 
(cid:57) 
(cid:57) 

(cid:57) 
(cid:57) 

– 
– 
– 
– 
– 
– 

 
 
 
 
 
 
 
 
 
Section 4 Governance

91

Note 1 Conditional shares means shares which have vested but remain held subject to continuing employment for a pre-defined 
holding period.  

Note 2 The current value of the executive directors’ holdings of ordinary and conditional shares is based on the middle market 
value of Pearson shares of 1,216.0p on 22 February 2013 (which is the latest practicable date before the results announcement) 
against base salaries in 2012. All executive directors comfortably exceeded the shareholding guidelines. The shareholding 
guidelines do not apply to the chairman and non-executive directors. 

Note 3 Ordinary shares include both ordinary shares listed on the London Stock Exchange and American Depositary Receipts 
(ADRs) listed on the New York Stock Exchange. The figures include both shares and ADRs acquired by individuals investing part 
of their own after-tax annual bonus in Pearson shares under the annual bonus share matching plan. 

Note 4 From 2004, Marjorie Scardino is also deemed to be interested in a further number of shares under her unfunded pension 
arrangement described in this report, which provides the opportunity to convert a proportion of her notional cash account into 
a notional share account reflecting the value of a number of Pearson shares. 

Note 5 The register of directors’ interests (which is open to inspection during normal office hours) contains full details of 
directors’ shareholdings and options to subscribe for shares. The market price on 31 December 2012 was 1,188.0p per share 
and the range during the year was 1,111.0p to 1,294.0p. 

Note 6 At 31 December 2012, Patrick Cescau held 168,000 Pearson bonds. 

Note 7 There were no movements in ordinary shares between 1 January 2012 and a month prior to the sign-off of this report. 

Note 8 Ordinary shares do not include any shares vested but held pending release under a restricted share plan. 

Marjorie Scardino

Will Ethridge

Rona Fairhead

John Fallon

Robin Freestone

John Makinson

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000
Number of shares (000)

Shareholding guideline

Ordinary shares

Conditional shares

Dilution and use of equity 

We can use existing shares bought in the market, 
treasury shares or newly-issued shares to satisfy 
awards under the company’s various stock plans. 

For restricted stock awards under the long-term 
incentive plan and matching share awards under the 
annual bonus share matching plan, we would normally 
expect to use existing shares. 

There are limits on the amount of new-issue equity we 
can use. In any rolling ten-year period, no more than 
10% of Pearson equity will be issued, or be capable 
of being issued, under all Pearson’s share plans, and 
no more than 5% of Pearson equity will be issued, 
or be capable of being issued, under executive or 
discretionary plans. 

At 31 December 2012, stock awards to be satisfied 
by new-issue equity granted in the last ten years under 
all Pearson share plans amounted to 1.7% of the 
company’s issued share capital. No stock awards 
granted in the last ten years under executive or 
discretionary share plans will be satisfied  
by new-issue equity. 

In addition, for existing shares no more than 5% 
of Pearson equity may be held in trust at any time. 
Against this limit, shares held in trust at 31 December 
2012 amounted to 1.2% of the company’s issued 
share capital. 

The headroom available for all Pearson plans, 
executive or discretionary plans and shares held 
in trust is as follows: 

Headroom 

2012 

2011 

2010 

All Pearson plans 
Executive or discretionary plans 
Shares held in trust 

8.3%  8.3%  7.6% 
5.0%  5.0%  4.1% 
3.8%  3.2%  3.3% 

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92

Pearson plc Annual report and accounts 2012

Report on directors’ remuneration continued 

Executive directors’ non-executive directorships 

Total shareholder return: 5 years to 31 Dec 2012

The committee’s policy is that executive directors may, 
by agreement with the board, serve as non-executives 
of other companies and retain any fees payable for 
their services. 

The following executive directors served as non-
executive directors elsewhere and received fees or 
other benefits for the period covered by this report 
as follows: 

  Company 

Nokia Corporation 

Marjorie 
Scardino 

MacArthur Foundation 

Rona Fairhead  HSBC Holdings plc 

Fees/benefits

€150,000

$31,750
£200,000

Other executive directors served as non-executive 
directors elsewhere but did not receive fees. 

Shareholder engagement 

200

175

150

125

100

75

50

2007

2008

2009

2010

2011

2012

Pearson

FTSE All-Share

Approved by the board and signed on its behalf by 

The voting results for prior reports on directors’ 
remuneration over the previous five years are 
presented below: 

David Arculus Director 

7 March 2013 

Year 

Date of AGM 

2011  27 April 2012 
2010  28 April 2011 
2009  30 April 2010 
2008  1 May 2009 
2007  25 April 2008 

Votes for Votes against

4.99%
89.20%
3.40%
94.07%
92.37%
4.97%
66.32% 23.36%
75.31% 10.42%

This table expresses as a percentage the votes cast, 
ignoring any formal instructions to withhold. 

Total shareholder return performance 

In compliance with current regulations, we set out 
below Pearson’s total shareholder return performance 
relative to the FTSE All-Share index on an annual basis 
over the five-year period 2007 to 2012. 

 
Section 6 Financial statements

93

Financial statements: contents 

Consolidated financial statements 
Independent auditors’ report to the members of Pearson plc 
Consolidated income statement 
Consolidated statement of comprehensive income 
Consolidated balance sheet 
Consolidated statement of changes in equity 
Consolidated cash flow statement 
Notes to the consolidated financial statements 
1   Accounting policies 
2   Segment information 
3   Discontinued operations 
4   Operating expenses 
5   Employee information 
6   Net finance costs 
7  
Income tax 
8   Earnings per share 
9   Dividends 
10   Property, plant and equipment 
11   Intangible assets 
12   Investments in joint ventures and associates 
13   Deferred income tax 
14   Classification of financial instruments  
15   Other financial assets 
16   Derivative financial instruments 
17   Cash and cash equivalents (excluding overdrafts) 
18   Financial liabilities – Borrowings 
19   Financial risk management 
20   Intangible assets – Pre-publication 
21   Inventories 
22   Trade and other receivables 
23   Provisions for other liabilities and charges 
24   Trade and other liabilities 
25   Retirement benefit and other post-retirement obligations 
26   Share-based payments 
27   Share capital and share premium 
28   Treasury shares 
29  Other comprehensive income 
30   Business combinations 
31  Disposals including business closures 
32  Held for sale 
33  Transactions with non-controlling interest 
34  Cash generated from operations 
35  Contingencies 
36  Commitments  
37  Related party transactions 
38  Events after the balance sheet date 
39  Accounts and audit exemptions 
Company financial statements 
Company balance sheet 
Company statement of changes in equity 
Company cash flow statement 
Notes to the company financial statements 
Principal subsidiaries 
Five year summary 
Corporate and operating measures 

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163
164

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167
168
169
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176
178

 
 
 
 
 
 
94

Pearson plc Annual report and accounts 2012

Independent auditors’ report to the members of Pearson plc 

We have audited the consolidated and company 
financial statements (together the ‘financial statements’) 
of Pearson plc for the year ended 31 December 2012. 
The consolidated financial statements comprise the 
consolidated income statement, the consolidated 
statement of comprehensive income, the consolidated 
balance sheet, the consolidated statement of changes 
in equity, the consolidated cash flow statement and the 
related notes to the consolidated financial statements. 
The company financial statements comprise the 
company balance sheet, the company statement of 
changes in equity, the company cash flow statement 
and the related notes to the company financial 
statements. The financial reporting framework that has 
been applied in their preparation is applicable law and 
International Financial Reporting Standards (IFRSs) 
as adopted by the European Union and, as regards the 
company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006. 

Respective responsibilities of directors and auditors  

As explained more fully in the statement of directors’ 
responsibilities set out in the Governance section of 
the directors’ report, the directors are responsible for 
the preparation of the financial statements and for 
being satisfied that they give a true and fair view. 
Our responsibility is to audit and express an opinion 
on the financial statements in accordance with 
applicable law and International Standards on Auditing 
(UK and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.  

This report, including the opinions, has been prepared 
for and only for the company’s members as a body 
in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and for no other purpose. 
We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other 
person to whom this report is shown or into whose 
hands it may come save where expressly agreed by 
our prior consent in writing. 

Scope of the audit of the financial statements  

An audit involves obtaining evidence about the 
amounts and disclosures in the financial statements 
sufficient to give reasonable assurance that the financial 
statements are free from material misstatement, 
whether caused by fraud or error. This includes an 
assessment of: whether the accounting policies are 
appropriate to the Group’s and the company’s 
circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant 
accounting estimates made by the directors; and the 
overall presentation of the financial statements. In 
addition, we read all the financial and non-financial 
information in the annual report and accounts to 
identify material inconsistencies with the audited 
financial statements. If we become aware of any 
apparent material misstatements or inconsistencies 
we consider the implications for our report. 

Opinion on financial statements 

In our opinion: 

›(cid:3)The financial statements give a true and fair view of the 
state of the Group’s and of the company’s affairs as at 
31 December 2012 and of the Group’s profit and 
Group’s and company’s cash flows for the year then 
ended; 

›(cid:3)The consolidated financial statements have been 
properly prepared in accordance with IFRSs as 
adopted by the European Union; 

›(cid:3)The company financial statements have been properly 
prepared in accordance with IFRSs as adopted by the 
European Union and as applied in accordance with the 
provisions of the Companies Act 2006; and  
›(cid:3)The financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006 and, as regards the consolidated financial 
statements, Article 4 of the lAS Regulation. 

 
Section 6 Financial statements

95

Opinion on other matters prescribed by the 
Companies Act 2006 

In our opinion: 

›(cid:3)The part of the report on directors’ remuneration to 
be audited has been properly prepared in accordance 
with the Companies Act 2006; and 

›(cid:3)The information given in the directors’ report for the 
financial year for which the financial statements are 
prepared is consistent with the financial statements. 

Matters on which we are required to report 
by exception 

We have nothing to report in respect of the 
following: 

Under the Listing Rules we are required to review: 
›(cid:3)The directors’ statement set out in the Governance 
section of the directors’ report in relation to going 
concern; 

›(cid:3)The parts of the corporate governance statement 
relating to the company’s compliance with the nine 
provisions of the UK Corporate Governance Code 
specified for our review; and 

›(cid:3)Certain elements of the report to shareholders by the 

board on directors’ remuneration. 

Ranjan Sriskandan (Senior Statutory Auditor) 

For and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 

Under the Companies Act 2006 we are required 
to report to you if, in our opinion: 

7 March 2013 

›(cid:3)Adequate accounting records have not been kept by 
the company, or returns adequate for our audit have 
not been received from branches not visited by us; or 
›(cid:3)The company financial statements and the part of the 
report on directors’ remuneration to be audited are 
not in agreement with the accounting records and 
returns; or 

›(cid:3)Certain disclosures of directors’ remuneration 

specified by law are not made; or  

›(cid:3)We have not received all the information and 

explanations we require for our audit. 

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96

Pearson plc Annual report and accounts 2012

Consolidated income statement 
Year ended 31 December 2012 

All figures in £ millions 

Notes

2012 

2011 

Sales 
Cost of goods sold 
Gross profit 
Operating expenses 
Profit on sale of associate 
Loss on closure of subsidiary 
Share of results of joint ventures and associates 
Operating profit 
Finance costs 
Finance income  
Profit before tax 
Income tax 
Profit for the year from continuing operations 
Profit for the year from discontinued operations 
Profit for the year 
Attributable to: 
Equity holders of the company 
Non-controlling interest 
Earnings per share for profit from continuing and discontinued operations 
attributable to equity holders of the company during the year 
(expressed in pence per share) 
– basic 
– diluted 
Earnings per share for profit from continuing operations attributable 
to equity holders of the company during the year  
(expressed in pence per share) 
– basic 
– diluted 

2

4

4

12

12

2

6

6

7

3

8

8

8

8

5,059 
(2,224) 
2,835 
(2,216) 
– 
(113) 
9 
515 
(113) 
32 
434 
(148) 
286 
43 
329 

4,817 
(2,072) 
2,745 
(2,072) 
412 
– 
33 
1,118 
(96) 
25 
1,047 
(162) 
885 
71 
956 

326 
3 

957 
(1) 

40.5p 
40.5p 

119.6p 
119.3p 

35.2p 
35.1p 

110.7p 
110.5p 

 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income 
Year ended 31 December 2012 

Section 6 Financial statements

97

All figures in £ millions 

Profit for the year 
Net exchange differences on translation of foreign operations 
Actuarial losses on retirement benefit obligations – Group 
Actuarial losses on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Other comprehensive expense for the year 
Total comprehensive income for the year 
Attributable to: 
Equity holders of the company 
Non-controlling interest 

Notes

25

12

7

2012 

329 
(238) 
(119) 
(3) 
55 
(305) 
24 

23 
1 

2011 

956 
(44) 
(56) 
(8) 
3 
(105) 
851 

858 
(7) 

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98

Pearson plc Annual report and accounts 2012

Consolidated balance sheet 
As at 31 December 2012 

All figures in £ millions 

Notes

2012 

2011 

Assets 
Non-current assets 
Property, plant and equipment 
Intangible assets 
Investments in joint ventures and associates 
Deferred income tax assets 
Financial assets – Derivative financial instruments 
Retirement benefit assets 
Other financial assets  
Trade and other receivables 

Current assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Financial assets – Derivative financial instruments 
Financial assets – Marketable securities 
Cash and cash equivalents (excluding overdrafts) 

Assets classified as held for sale  

Total assets 
Liabilities 
Non-current liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Other liabilities 

Current liabilities 
Trade and other liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 
Current income tax liabilities 
Provisions for other liabilities and charges 

Liabilities directly associated with assets classified as held for sale  

Total liabilities 
Net assets 

10

11

12

13

16

25

15

22

20

21

22

16

14

17

32

18

16

13

25

23

24

24

18

16

23

32

327 
6,218 
15 
229 
174 
– 
31 
79 
7,073 

666 
261 
1,104 
4 
6 
1,062 
3,103 
1,172 

383 
6,342 
32 
287 
177 
25 
26 
151 
7,423 

650 
407 
1,386 
– 
9 
1,369 
3,821 
– 

11,348 

11,244 

(2,010) 
– 
(601) 
(172) 
(110) 
(282) 
(3,175) 

(1,556) 
(262) 
– 
(291) 
(38) 
(2,147) 
(316) 

(1,964) 
(2) 
(620) 
(166) 
(115) 
(325) 
(3,192) 

(1,741) 
(87) 
(1) 
(213) 
(48) 
(2,090) 
– 

(5,638) 
5,710 

(5,282) 
5,962 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements

99

All figures in £ millions 

Notes

2012 

2011 

Equity 
Share capital 
Share premium 
Treasury shares 
Translation reserve 
Retained earnings 
Total equity attributable to equity holders of the company 
Non-controlling interest 
Total equity 

27

27

28

204 
2,555 
(103) 
128 
2,902 
5,686 
24 
5,710 

204 
2,544 
(149) 
364 
2,980 
5,943 
19 
5,962 

These financial statements have been approved for issue by the board of directors on 7 March 2013 and signed on 
its behalf by 

Robin Freestone Chief financial officer 

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100 Pearson plc Annual report and accounts 2012

Consolidated statement of changes in equity 
Year ended 31 December 2012 

Equity attributable to equity holders of the company 

All figures in £ millions 

At 1 January 2012 
Profit for the year 
Other comprehensive expense 
Equity-settled transactions 
Tax on equity-settled transactions 
Issue of ordinary shares under share 
option schemes 
Purchase of treasury shares 
Release of treasury shares 
Put options over non-controlling 
interest 
Changes in non-controlling interest 
Dividends 
At 31 December 2012 

All figures in £ millions 

At 1 January 2011 
Profit for the year 
Other comprehensive expense 
Equity-settled transactions 
Tax on equity-settled transactions 
Issue of ordinary shares under share 
option schemes 
Purchase of treasury shares 
Release of treasury shares 
Put options over non-controlling 
interest 
Changes in non-controlling interest 
Dividends 
At 31 December 2011 

Share 
capital

Share 
premium

Treasury 
shares

Translation 
reserve

Retained 
earnings

204
–
–
–
–

–
–
–

–
–
–
204

2,544
–
–
–
–

11
–
–

–
–
–
2,555

(149)
–
–
–
–

–
–
46

–
–
–
(103)

364
–
(236)
–
–

–
–
–

–
–
–
128

Equity attributable to equity holders of the company 

Share 
capital

Share 
premium

Treasury 
shares

Translation 
reserve

Retained 
earnings

Non-
controlling 
interest 

19 
3 
(2) 
– 
– 

– 
– 
– 

Total 

5,943 
326 
(303) 
32 
(6) 

11 
– 
– 

Total  
equity 

5,962 
329 
(305) 
32 
(6) 

11 
– 
– 

2,980
326
(67)
32
(6)

–
–
(46)

39
(10)
(346)
2,902

39 
(10) 
(346) 
5,686 

– 
6 
(2) 
24 

39 
(4) 
(348) 
5,710 

Non-
controlling 
interest 

67 
(1) 
(6) 
– 
– 

– 
– 
– 

Total 

5,538 
957 
(99) 
40 
3 

21 
(60) 
– 

Total  
equity 

5,605 
956 
(105) 
40 
3 

21 
(60) 
– 

2,546
957
(61)
40
3

–
–
(48)

(63)
(76)
(318)
2,980

(63) 
(76) 
(318) 
5,943 

– 
(40) 
(1) 
19 

(63) 
(116) 
(319) 
5,962 

203
–
–
–
–

1
–
–

–
–
–
204

2,524
–
–
–
–

20
–
–

–
–
–
2,544

(137)
–
–
–
–

–
(60)
48

–
–
–
(149)

402
–
(38)
–
–

–
–
–

–
–
–
364

The translation reserve includes exchange differences arising from the translation of the net investment in foreign 
operations and of borrowings and other currency instruments designated as hedges of such investments. 

 
 
 
 
 
 
 
Consolidated cash flow statement 
Year ended 31 December 2012 

Section 6 Financial statements

101

All figures in £ millions 

Notes

2012 

2011 

Cash flows from operating activities 
Net cash generated from operations 
Interest paid 
Tax paid 
Net cash generated from operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Acquisition of joint ventures and associates 
Purchase of investments 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Disposal of subsidiaries, net of cash disposed 
Proceeds from sale of associates 
Proceeds from sale of investments 
Proceeds from sale of property, plant & equipment 
Proceeds from sale of intangible assets 
Proceeds from the sale of liquid resources 
Investment in liquid resources 
Interest received 
Dividends received from joint ventures and associates 
Net cash used in investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Purchase of treasury shares 
Proceeds from borrowings 
Proceeds from the sale of liquid resources 
Liquid resources acquired 
Repayment of borrowings 
Finance lease principal payments 
Dividends paid to company’s shareholders 
Dividends paid to non-controlling interest 
Transactions with non-controlling interest 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net decrease in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

The consolidated cash flow statement includes discontinued operations (see note 3). 

34

30

31

12

34

27

28

9

33

17

916 
(75) 
(65) 
776 

(716) 
(39) 
(10) 
(78) 
(73) 
(11) 
– 
– 
1 
3 
23 
(19) 
9 
27 
(883) 

11 
– 
327 
– 
(1) 
– 
(8) 
(346) 
(2) 
(4) 
(23) 
(24) 
(154) 
1,291 
1,137 

1,093 
(70) 
(151) 
872 

(779) 
(9) 
(12) 
(67) 
(77) 
(6) 
428 
75 
9 
3 
– 
– 
10 
30 
(395) 

21 
(60) 
– 
2 
– 
(318) 
(8) 
(318) 
(1) 
(108) 
(790) 
(60) 
(373) 
1,664 
1,291 

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102 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements 

General information 

Pearson plc (the company) and its subsidiaries 
(together the Group) are international media 
businesses covering education, business information 
and consumer publishing. 

The company is a public limited company incorporated 
and domiciled in England. The address of its registered 
office is 80 Strand, London WC2R 0RL. 

The company has its primary listing on the London 
Stock Exchange and is also listed on the New York 
Stock Exchange. 

These consolidated financial statements were 
approved for issue by the board of directors 
on 7 March 2013. 

1. Accounting policies 

The principal accounting policies applied in the 
preparation of these consolidated financial statements 
are set out below. 

a. Basis of preparation  
These consolidated financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (IFRS) and IFRS Interpretations 
Committee interpretations as adopted by the 
European Union (EU) and with those parts of the 
Companies Act 2006 applicable to companies 
reporting under IFRS. In respect of the accounting 
standards applicable to the Group there is no difference 
between EU-adopted and IASB-adopted IFRS.  

These consolidated financial statements have been 
prepared under the historical cost convention as 
modified by the revaluation of financial assets and 
liabilities (including derivative financial instruments) 
to fair value through profit or loss. 

1. Interpretations and amendments to published standards 
effective 2012 
The following amendments and interpretations were 
adopted in 2012 and have not had an impact on the 
Group financial statements: 

›(cid:3)Amendments to IFRS 7 ‘Financial Instruments: 

Disclosures’. 

›(cid:3)Amendments to IFRS 1 ‘First-time Adoption’. 

›(cid:3)Amendments to IAS 12 ‘Income Taxes’. 

2. Standards, interpretations and amendments 
to published standards that are not yet effective  
The Group has not early adopted the following new 
pronouncements that are not yet effective: 

›(cid:3)Amendments to IAS 19 ‘Employee Benefits (2011)’, 
effective for annual reporting periods beginning on 
or after 1 January 2013. The amendments include the 
elimination of the corridor approach, changes to the 
calculation of the net interest and service cost 
components and changes to disclosure. If the 2012 
accounts had been prepared using IAS 19 (2011) the 
service cost would have been £4m higher and the net 
interest income would have been £15m lower. 

›(cid:3)IFRS 9 ‘Financial Instruments’, effective for annual 

reporting periods beginning on or after 1 January 2015. 
The new standard details the requirements for the 
classification and measurement of financial assets 
and liabilities. 

›(cid:3)The IASB issued a ‘package of five’ new and amended 
standards together. IFRS 10 ‘Consolidated Financial 
Statements’, IFRS 11 ‘Joint Arrangements’ and IFRS 12 
‘Disclosures of Involvement with Other Entities’ have 
been issued. IAS 27 ‘Separate Financial Statements’ 
(Revised 2011) has been amended following the 
issuance of IFRS 10 and retains the guidance for 
separate financial statements, IAS 28 ‘Investments in 
Associates and Joint Ventures’ (Revised 2011) has 
been amended following the issuance of IFRS 10 and 
IFRS 11. All three new standards and two amended 
standards are effective for annual reporting periods 
beginning on or after 1 January 2013. 

›(cid:3)IFRS 13 ‘Fair Value Measurement’, effective for annual 
reporting periods beginning on or after 1 January 2013. 
The standard defines fair value and provides guidance 
on its determination, and introduces disclosure 
requirements on fair value measurements. 

›(cid:3)Amendments to IAS 1 ‘Presentation of Financial 
Statements’ – Presentation of Items and Other 
Comprehensive Income, effective for annual 
reporting periods beginning on or after 1 July 2012. 
The amendments require the grouping of items in 
other comprehensive income into those that may 
be reclassified to profit or loss in subsequent periods, 
and those that will not. 

With the exception of IAS 19 ‘Employee Benefits 
(2011)’, the changes in new pronouncements 
applicable from 1 January 2013 are not expected to 
have a material impact on the consolidated financial 
statements. 

1. Accounting policies continued 

a. Basis of preparation continued 
3. Critical accounting assumptions and judgements 
The preparation of financial statements in conformity 
with IFRS requires the use of certain critical accounting 
assumptions. It also requires management to exercise 
its judgement in the process of applying the Group’s 
accounting policies. The areas requiring a higher 
degree of judgement or complexity, or areas where 
assumptions and estimates are significant to the 
consolidated financial statements, are discussed 
in the relevant accounting policies under the 
following headings: 

Intangible assets: Goodwill  
Intangible assets: Pre-publication assets  
Royalty advances  
Taxation  
Employee benefits: Pension obligations  
Revenue recognition 

b. Consolidation 
1. Business combinations The acquisition method of 
accounting is used to account for business combinations 
of the Group with an acquisition date on or after 
1 January 2010. The consideration transferred for 
the acquisition of a subsidiary is the fair value of the 
assets transferred, the liabilities incurred and the 
equity interest issued by the Group. The consideration 
transferred includes the fair value of any asset or 
liability resulting from a contingent consideration 
arrangement. Acquisition related costs are expensed 
as incurred in the operating expenses line of the 
income statement. 

Identifiable assets and contingent assets acquired and 
identifiable liabilities and contingent liabilities assumed 
in a business combination are measured initially at 
their fair values at the acquisition date. For material 
acquisitions, the fair value of the acquired intangible 
assets is determined by an external, independent 
valuer. The excess of the consideration transferred, 
the amount of any non-controlling interest in the 
acquiree and the acquisition date fair value of any 
previous equity interest in the acquiree over the fair 
value of the identifiable net assets acquired is recorded 
as goodwill. 

Section 6 Financial statements

103

See note 1e(1) for the accounting policy on goodwill. 
If this is less than the fair value of the net assets of 
the subsidiary acquired, in the case of a bargain 
purchase, the difference is recognised directly in 
the income statement. 

On an acquisition-by-acquisition basis, the Group 
recognises any non-controlling interest in the acquiree 
either at fair value or at the non-controlling interest’s 
proportionate share of the acquiree’s net assets. 

2. Subsidiaries Subsidiaries are entities over which the 
Group has the power to govern the financial and 
operating policies, generally accompanying a 
shareholding of more than one half of the voting rights. 
Subsidiaries are fully consolidated from the date on 
which control is transferred to the Group and are  
de-consolidated from the date that control ceases. 

3. Transactions with non-controlling interests Transactions 
with non-controlling interests are treated as 
transactions with shareholders. Any surplus or 
deficit arising from disposals to a non-controlling 
interest is recorded in equity. For purchases from 
a non-controlling interest, the difference between 
consideration paid and the relevant share acquired 
of the carrying value of the subsidiary is recorded 
in equity.  

4. Joint ventures and associates Joint ventures are 
entities in which the Group holds an interest on a 
long-term basis and which are jointly controlled, with 
one or more other venturers, under a contractual 
arrangement. Associates are entities over which the 
Group has significant influence but not the power to 
control the financial and operating policies, generally 
accompanying a shareholding of between 20% and 50% 
of the voting rights. Investments in joint ventures and 
associates are accounted for by the equity method 
and are initially recognised at cost. 

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104 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

b. Consolidation continued 
The Group’s share of its joint ventures’ and associates’ 
post-acquisition profits or losses is recognised in the 
income statement and its share of post-acquisition 
movements in reserves is recognised in reserves. 
The Group’s share of its joint ventures’ and associates’ 
results is recognised as a component of operating 
profit as these operations form part of the core 
publishing business of the Group and are an integral 
part of existing wholly-owned businesses. 
The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. 
When the Group’s share of losses in a joint venture or 
associate equals or exceeds its interest in the joint 
venture or associate the Group does not recognise 
further losses unless the Group has incurred 
obligations or made payments on behalf of the joint 
venture or associate. 

c. Foreign currency translation 
1. Functional and presentation currency Items included in 
the financial statements of each of the Group’s entities 
are measured using the currency of the primary 
economic environment in which the entity operates 
(the ‘functional currency’). The consolidated financial 
statements are presented in sterling, which is the 
company’s functional and presentation currency. 

2. Transactions and balances Foreign currency 
transactions are translated into the functional currency 
using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses 
resulting from the settlement of such transactions and 
from the translation at year end exchange rates of 
monetary assets and liabilities denominated in foreign 
currencies are recognised in the income statement, 
except when deferred in equity as qualifying net 
investment hedges. 

3. Group companies The results and financial position 
of all Group companies that have a functional currency 
different from the presentation currency are translated 
into the presentation currency as follows: 

i) assets and liabilities are translated at the closing rate 
at the date of the balance sheet; 

ii) income and expenses are translated at average 
exchange rates; 

iii) all resulting exchange differences are recognised 
as a separate component of equity.  

On consolidation, exchange differences arising from 
the translation of the net investment in foreign entities, 
and of borrowings and other currency instruments 
designated as hedges of such investments, are taken 
to shareholders’ equity. The Group treats specific 
inter-company loan balances, which are not intended 
to be repaid in the foreseeable future, as part of its net 
investment. When a foreign operation is sold, such 
exchange differences are recognised in the income 
statement as part of the gain or loss on sale.  

The principal overseas currency for the Group is the 
US dollar. The average rate for the year against sterling 
was $1.59 (2011: $1.60) and the year end rate was 
$1.63 (2011: $1.55). 

d. Property, plant and equipment 
Property, plant and equipment are stated at historical 
cost less depreciation. Land is not depreciated. 
Depreciation on other assets is calculated using the 
straight-line method to allocate their cost less their 
residual values over their estimated useful lives 
as follows: 

Buildings (freehold): 
Buildings (leasehold): 
Plant and equipment: 

20–50 years 
over the period of the lease  
3–10 years 

The assets’ residual values and useful lives are 
reviewed, and adjusted if appropriate, at each balance 
sheet date. 

The carrying value of an asset is written down to its 
recoverable amount if the carrying value of the asset 
is greater than its estimated recoverable amount. 

e. Intangible assets 
1. Goodwill For the acquisition of subsidiaries made 
on or after 1 January 2010 goodwill represents the 
excess of the consideration transferred, the amount 
of any non-controlling interest in the acquiree and 
the acquisition date fair value of any previous equity 
interest in the acquiree over the fair value of the 
identifiable net assets acquired. For the acquisition of 
subsidiaries made from the date of transition to IFRS 
to 31 December 2009 goodwill represents the excess 
of the cost of an acquisition over the fair value of the 
Group’s share of the net identifiable assets acquired. 
Goodwill on acquisitions of subsidiaries is included in 
intangible assets. Goodwill on acquisition of associates 
and joint ventures represents the excess of the cost of 
an acquisition over the fair value of the Group’s share 
of the net identifiable assets acquired. Goodwill on  

 
Section 6 Financial statements

105

1. Accounting policies continued 

e. Intangible assets continued 
acquisitions of associates and joint ventures is included 
in investments in associates and joint ventures.  

Goodwill is tested annually for impairment and 
carried at cost less accumulated impairment losses. 
An impairment loss is recognised to the extent 
that the carrying value of goodwill exceeds the 
recoverable amount. The recoverable amount is the 
higher of fair value less costs to sell and value in use. 
These calculations require the use of estimates and 
significant management judgement. A description of the 
key assumptions and sensitivities is included in note 11. 
Goodwill is allocated to cash-generating units for the 
purpose of impairment testing. The allocation is made 
to those cash-generating units that are expected 
to benefit from the business combination in which 
the goodwill arose.  

Gains and losses on the disposal of an entity include 
the carrying amount of goodwill relating to the 
entity sold.  

4. Acquired intangible assets Acquired intangible assets 
include customer lists and relationships, trademarks 
and brands, publishing rights, content and technology. 
These assets are capitalised on acquisition at cost and 
included in intangible assets. Intangible assets acquired 
in material business combinations are capitalised at 
their fair value as determined by an independent valuer. 
Intangible assets are amortised over their estimated 
useful lives of between two and 20 years, using an 
amortisation method that reflects the pattern of 
their consumption. 

5. Pre-publication assets Pre-publication assets 
represent direct costs incurred in the development 
of educational programmes and titles prior to their 
publication. These costs are recognised as current 
intangible assets where the title will generate probable 
future economic benefits and costs can be measured 
reliably. Pre-publication assets are amortised upon 
publication of the title over estimated economic lives 
of five years or less, being an estimate of the expected 
operating life cycle of the title, with a higher proportion 
of the amortisation taken in the earlier years. 

IFRS 3 ‘Business Combinations’ has not been applied 
retrospectively to business combinations before the 
date of transition to IFRS.  

The investment in pre-publication assets has been 
disclosed as part of cash generated from operations 
in the cash flow statement (see note 34). 

2. Acquired software Software separately acquired for 
internal use is capitalised at cost. Software acquired in 
material business combinations is capitalised at its fair 
value as determined by an independent valuer. 
Acquired software is amortised on a straight-line basis 
over its estimated useful life of between three and 
eight years. 

3. Internally developed software Internal and external 
costs incurred during the preliminary stage of 
developing computer software for internal use are 
expensed as incurred. Internal and external costs 
incurred to develop computer software for internal 
use during the application development stage are 
capitalised if the Group expects economic benefits 
from the development. Capitalisation in the application 
development stage begins once the Group can reliably 
measure the expenditure attributable to the software 
development and has demonstrated its intention to 
complete and use the software. Internally developed 
software is amortised on a straight-line basis over its 
estimated useful life of between three and eight years. 

The assessment of the recoverability of pre-publication 
assets and the determination of the amortisation 
profile involve a significant degree of judgement based 
on historical trends and management estimation of 
future potential sales. An incorrect amortisation profile 
could result in excess amounts being carried forward as 
intangible assets that would otherwise have been written 
off to the income statement in an earlier period.  

Reviews are performed regularly to estimate 
recoverability of pre-publication assets. The carrying 
amount of pre-publication assets is set out in note 20. 

f. Other financial assets 
Other financial assets, designated as available for 
sale investments, are non-derivative financial assets 
measured at estimated fair value. Changes in the 
fair value are recorded in equity in the fair value 
reserve. On the subsequent disposal of the asset, 
the net fair value gains or losses are taken to the 
income statement. 

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106 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

g. Inventories 
Inventories are stated at the lower of cost and net 
realisable value. Cost is determined using the first in 
first out (FIFO) method. The cost of finished goods 
and work in progress comprises raw materials, direct 
labour, other direct costs and related production 
overheads. Net realisable value is the estimated selling 
price in the ordinary course of business, less estimated 
costs necessary to make the sale. Provisions are made 
for slow moving and obsolete stock. 

h. Royalty advances 
Advances of royalties to authors are included within 
trade and other receivables when the advance is paid 
less any provision required to adjust the advance to 
its net realisable value. The realisable value of royalty 
advances relies on a degree of management judgement 
in determining the profitability of individual author 
contracts. If the estimated realisable value of author 
contracts is overstated, this will have an adverse effect 
on operating profits as these excess amounts will be 
written off.  

The recoverability of royalty advances is based upon 
an annual detailed management review of the age of 
the advance, the future sales projections for new 
authors and prior sales history of repeat authors. 
The royalty advance is expensed at the contracted 
or effective royalty rate as the related revenues are 
earned. Royalty advances which will be consumed 
within one year are held in current assets. Royalty 
advances which will be consumed after one year are 
held in non-current assets. 

i. Newspaper development costs 
Investment in the development of newspaper titles 
consists of measures to increase the volume and 
geographical spread of circulation. The measures 
include additional and enhanced editorial content, 
extended distribution and remote printing. These costs 
are expensed as incurred as they do not meet the 
criteria under IAS 38 ‘Intangible Assets’ to be 
capitalised as intangible assets. 

j. Cash and cash equivalents  
Cash and cash equivalents in the cash flow statement 
include cash in hand, deposits held on call with banks, 
other short-term highly liquid investments with 
original maturities of three months or less, and bank 
overdrafts. Bank overdrafts are included in borrowings 
in current liabilities in the balance sheet. 

Short-term deposits and marketable securities with 
maturities of greater than three months do not qualify 
as cash and cash equivalents. Movements on these 
financial instruments are classified as cash flows 
from financing activities in the cash flow statement 
where these amounts are used to offset the 
borrowings of the Group or as cash flows from 
investing activities where these amounts are held 
to generate an investment return. 

k. Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue 
of new shares or options are shown in equity as 
a deduction, net of tax, from the proceeds. 

Where any Group company purchases the company’s 
equity share capital (treasury shares) the consideration 
paid, including any directly attributable incremental 
costs, net of income taxes, is deducted from equity 
attributable to the company’s equity holders until the 
shares are cancelled, reissued or disposed of. Where 
such shares are subsequently sold or reissued, any 
consideration received, net of any directly attributable 
transaction costs and the related income tax effects, 
is included in equity attributable to the company’s 
equity holders. 

l. Borrowings 
Borrowings are recognised initially at fair value, which 
is proceeds received net of transaction costs incurred. 
Borrowings are subsequently stated at amortised cost 
with any difference between the proceeds (net of 
transaction costs) and the redemption value being 
recognised in the income statement over the period 
of the borrowings using the effective interest method. 
Accrued interest is included as part of borrowings. 
Where a debt instrument is in a fair value hedging 
relationship, an adjustment is made to its carrying value 
in the income statement to reflect the hedged risk. 
Interest on borrowings is expensed in the income 
statement as incurred. 

m. Derivative financial instruments 
Derivatives are recognised at fair value and re-
measured at each balance sheet date. The fair value 
of derivatives is determined by using market data and 
the use of established estimation techniques such as 
discounted cash flow and option valuation models. 
The Group designates certain of the derivative 
instruments within its portfolio to be hedges of 
the fair value of its bonds (fair value hedges) or 
hedges of net investments in foreign operations 
(net investment hedges). 

Section 6 Financial statements

107

1. Accounting policies continued 

m. Derivative financial instruments continued 
Changes in the fair value of derivatives that are 
designated and qualify as fair value hedges are recorded 
in the income statement, together with any changes in 
the fair value of the hedged asset or liability that are 
attributable to the hedged risk. 

The effective portion of changes in the fair value of 
derivatives that are designated and qualify as net 
investment hedges are recognised in other 
comprehensive income. Gains and losses accumulated 
in equity are included in the income statement when 
the corresponding foreign operation is disposed of. 
Gains or losses relating to the ineffective portion are 
recognised immediately in finance income or finance 
costs in the income statement. 

Certain derivatives do not qualify or are not designated 
as hedging instruments. Such derivatives are classified 
at fair value and any movement in their fair value is 
recognised immediately in finance income or finance 
costs in the income statement. 

n. Taxation 
Current tax is recognised on the amounts expected to 
be paid or recovered under the tax rates and laws that 
have been enacted or substantively enacted at the 
balance sheet date.  

Deferred income tax is provided, using the liability 
method, on temporary differences arising between the 
tax bases of assets and liabilities and their carrying 
amounts. Deferred income tax is determined using tax 
rates and laws that have been enacted or substantively 
enacted by the balance sheet date and are expected to 
apply when the related deferred tax asset is realised 
or the deferred income tax liability is settled. 

Deferred tax assets are recognised to the extent 
that it is probable that future taxable profit will be 
available against which the temporary differences 
can be utilised. 

Deferred income tax is provided in respect of the 
undistributed earnings of subsidiaries other than where 
it is intended that those undistributed earnings will not 
be remitted in the foreseeable future. 

Current and deferred tax are recognised in the income 
statement, except when the tax relates to items 
charged or credited directly to equity or other 
comprehensive income, in which case the tax is also 
recognised in equity or other comprehensive income. 

The Group is subject to income taxes in numerous 
jurisdictions. Significant judgement is required in 
determining the estimates in relation to the worldwide 
provision for income taxes. There are many 
transactions and calculations for which the ultimate tax 
determination is uncertain during the ordinary course 
of business. The Group recognises liabilities for 
anticipated tax audit issues based on estimates of 
whether additional taxes will be due. Where the final 
tax outcome of these matters is different from the 
amounts that were initially recorded, such differences 
will impact the income tax and deferred tax provisions 
in the period in which such determination is made. 

Deferred tax assets and liabilities require management 
judgement in determining the amounts to be 
recognised. In particular, significant judgement is used 
when assessing the extent to which deferred tax assets 
should be recognised with consideration given to the 
timing and level of future taxable income together with 
any future tax planning strategies. 

o. Employee benefits 
1. Pension obligations The retirement benefit asset and 
obligation recognised in the balance sheet represents 
the net of the present value of the defined benefit 
obligation and the fair value of plan assets at the 
balance sheet date. The defined benefit obligation is 
calculated annually by independent actuaries using the 
projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting 
estimated future cash flows using yields on high quality 
corporate bonds which have terms to maturity 
approximating the terms of the related liability. 

The determination of the pension cost and defined 
benefit obligation of the Group’s defined benefit 
pension schemes depends on the selection of certain 
assumptions, which include the discount rate, inflation 
rate, salary growth, longevity and expected return on 
scheme assets. 

Actuarial gains and losses arising from differences 
between actual and expected returns on plan assets, 
experience adjustments on liabilities and changes in 
actuarial assumptions are recognised immediately in 
other comprehensive income. 

The service cost, representing benefits accruing over 
the year, is included in the income statement as an 
operating cost. The unwinding of the discount rate on 
the scheme liabilities and the expected return on 
scheme assets are presented as finance costs or 
finance income. 

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108 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

1. Accounting policies continued 

o. Employee benefits continued 
Obligations for contributions to defined contribution 
pension plans are recognised as an operating expense 
in the income statement as incurred. 

2. Other post-retirement obligations The expected costs 
of post-retirement healthcare and life assurance 
benefits are accrued over the period of employment, 
using a similar accounting methodology as for defined 
benefit pension obligations. The liabilities and costs 
relating to significant other post-retirement obligations 
are assessed annually by independent qualified actuaries. 

3. Share-based payments The fair value of options or 
shares granted under the Group’s share and option 
plans is recognised as an employee expense after taking 
into account the Group’s best estimate of the number 
of awards expected to vest. Fair value is measured at 
the date of grant and is spread over the vesting period 
of the option or share. The fair value of the options 
granted is measured using an option model that is most 
appropriate to the award. The fair value of shares 
awarded is measured using the share price at the date 
of grant unless another method is more appropriate. 
Any proceeds received are credited to share capital 
and share premium when the options are exercised. 

p. Provisions 
Provisions are recognised if the Group has a present 
legal or constructive obligation as a result of past 
events, it is more likely than not that an outflow of 
resources will be required to settle the obligation 
and the amount can be reliably estimated. Provisions 
are discounted to present value where the effect 
is material. 

The Group recognises a provision for deferred 
consideration at fair value. 

The Group recognises a provision for onerous lease 
contracts when the expected benefits to be derived 
from a contract are less than the unavoidable costs 
of meeting the obligations under the contract.  

The provision is based on the present value of future 
payments for surplus leased properties under non-
cancellable operating leases, net of estimated sub-
leasing income. 

q. Revenue recognition 
Revenue comprises the fair value of the consideration 
received or receivable for the sale of goods and 
services net of sales taxes, rebates and discounts, and 
after eliminating sales within the Group. 

Revenue from the sale of books is recognised when 
title passes. A provision for anticipated returns is made 
based primarily on historical return rates. If these 
estimates do not reflect actual returns in future periods 
then revenues could be understated or overstated for 
a particular period.  

Circulation and advertising revenue is recognised when 
the newspaper or other publication is published. 
Subscription revenue is recognised on a straight-line 
basis over the life of the subscription. 

Where a contractual arrangement consists of two 
or more separate elements that can be provided 
to customers either on a stand-alone basis or as an 
optional extra, such as the provision of supplementary 
materials with textbooks, revenue is recognised for 
each element as if it were an individual contractual 
arrangement. 

Revenue from multi-year contractual arrangements, 
such as contracts to process qualifying tests for 
individual professions and government departments, 
is recognised as performance occurs. The assumptions, 
risks, and uncertainties inherent in long-term contract 
accounting can affect the amounts and timing of 
revenue and related expenses reported. Certain of 
these arrangements, either as a result of a single service 
spanning more than one reporting period or where the 
contract requires the provision of a number of services 
that together constitute a single project, are treated as 
long-term contracts with revenue recognised on a 
percentage of completion basis. Losses on contracts 
are recognised in the period in which the loss first 
becomes foreseeable. Contract losses are determined 
to be the amount by which estimated total costs of the 
contract exceed the estimated total revenues that will 
be generated by the contract. 

On certain contracts, where the Group acts as agent, 
only commissions and fees receivable for services 
rendered are recognised as revenue. Any third-party 
costs incurred on behalf of the principal that are 
rechargeable under the contractual arrangement are 
not included in revenue. 

Section 6 Financial statements

109

1. Accounting policies continued 

q. Revenue recognition continued 
Income from recharges of freight and other activities 
which are incidental to the normal revenue generating 
activities is included in other income. 

r. Leases 
Leases of property, plant and equipment where the 
Group has substantially all the risks and rewards 
of ownership are classified as finance leases. 
Finance leases are capitalised at the commencement 
of the lease at the lower of the fair value of the leased 
property and the present value of the minimum lease 
payments. Each lease payment is allocated between the 
liability and finance charges to achieve a constant rate 
on the finance balance outstanding. The corresponding 
rental obligations, net of finance charges, are included 
in financial liabilities – borrowings. The interest element 
of the finance cost is charged to the income statement 
over the lease period to produce a constant periodic 
rate of interest on the remaining balance of the liability 
for each period. The property, plant and equipment 
acquired under finance leases are depreciated over the 
shorter of the useful life of the asset or the lease term. 

Leases where a significant portion of the risks and 
rewards of ownership are retained by the lessor are 
classified as operating leases by the lessee. Payments 
made under operating leases (net of any incentives 
received from the lessor) are charged to the income 
statement on a straight-line basis over the period of 
the lease. 

s. Dividends 
Dividends are recorded in the Group’s financial 
statements in the period in which they are approved 
by the company’s shareholders. Interim dividends 
are recorded in the period in which they are approved 
and paid. 

t. Assets and liabilities held for sale 
Assets and liabilities are classified as held for sale and 
stated at the lower of carrying amount and fair value 
less costs to sell if it is intended to recover their 
carrying amount principally through a sale transaction 
rather than through continuing use. No depreciation 
is charged in respect of non-current assets classified 
as held for sale. Amounts relating to non-current 
assets and liabilities held for sale are classified as 
discontinued operations in the income statement 
where appropriate. 

u. Trade receivables 
Trade receivables are stated at fair value after provision 
for bad and doubtful debts and anticipated future sales 
returns (see also note 1q). 

2. Segment information 

The Group is organised into the following business 
segments: 

Continuing operations: 

North American Education Educational publishing, 
assessment and testing for the school and higher 
education market within the USA and Canada; 

International Education Educational publishing, 
assessment and testing for the school and higher 
education market outside of North America; 

Professional Business and technology publishing, 
training, testing and certification for professional 
bodies; 

FT Group Publisher of the Financial Times, business 
magazines and specialist information; 

Discontinued operations: 

Penguin Consumer publisher with brand imprints such 
as Penguin, Putnam, Berkley, Viking and Dorling 
Kindersley. 

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110 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

2. Segment information continued 

In October 2012, Pearson and Bertelsmann announced an agreement to create a new consumer publishing 
business by combining Penguin and Random House. The transaction is expected to complete in 2013 and, at that 
point, Pearson will no longer control the Penguin group of companies but will equity account for its 47% associate 
interest. The loss of control results in the Penguin business being classified as held for sale in the Pearson balance 
sheet at December 2012 and the results for both 2011 and 2012 have been included in discontinued operations. 

For more detail on the services and products included in each business segment refer to the business review. 

North 
American 
Education

International 
Education

Notes

Professional

Group Corporate 

FT 

Discontinued  
operations 

Group 

2012 

All figures in £ millions 

Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Intangible charges 
Acquisition costs 
Other net gains and losses 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Total assets 

2,658
5
536
(66)
(7)
–
463

1,568
1
216
(73)
(8)
–
135

390
12
37
(37)
(1)
(123)
(124)

443
–
49
(4)
(4)
–
41

– 
– 
– 
– 
– 
– 
– 

–  5,059 
18 
– 
838 
– 
(180) 
– 
(20) 
– 
(123) 
– 
515 
– 
(113) 
32 
434 
(148) 

286 

6

6

7

12

12

5,449
–
1
5,450

2,390
7
4
2,401

631
–
–
631

(11)
16
7
8
45

445
1
2
448

1,246 
– 
– 
1,246 

1,145  11,306 
8 
34 
1,172  11,348 

– 
27 

23
26
–
8
16

– 
– 
– 
– 
– 

– 
11 
31 
7 
39 

9 
152 
364 
80 
553 

Other segment items 
Share of results of joint ventures 
and associates 
Capital expenditure  
Pre-publication investment 
Depreciation  
Amortisation  

12

10, 11

20

10

11, 20

–
66
250
41
311

(3)
33
76
16
142

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2. Segment information continued 

All figures in £ millions 

Continuing operations 
Sales (external) 
Sales (inter-segment) 
Adjusted operating profit 
Intangible charges 
Acquisition costs 
Other net gains and losses 
Operating profit 
Finance costs 
Finance income 
Profit before tax 
Income tax  
Profit for the year from 
continuing operations 

Segment assets 
Joint ventures 
Associates 
Total assets 

Section 6 Financial statements

111

North 
American 
Education

Notes

International 
Education

Professional

FT 
Group

Corporate 

Discontinued  
operations 

Group 

2011 

2,584
3
493
(57)
(2)
29
463

1,424
–
196
(60)
(9)
(6)
121

382
9
66
(11)
–
–
55

427
–
76
(8)
(1)
412
479

– 
– 
– 
– 
– 
– 
– 

–  4,817 
12 
– 
831 
– 
(136) 
– 
– 
(12) 
435 
– 
–  1,118 
(96) 
25 
  1,047 
(162) 

885 

6

6

7

12

12

5,198
–
1
5,199

2,388
16
8
2,412

626
–
–
626

1
17
2
8
16

424
1
4
429

1,555 
– 
– 
1,555 

1,021  11,212 
18 
14 
1,023  11,244 

1 
1 

34
19
–
4
20

– 
– 
– 
– 
– 

– 
12 
32 
8 
45 

33 
156 
331 
70 
518 

Other segment items 
Share of results of joint ventures 
and associates 
Capital expenditure  
Pre-publication investment 
Depreciation  
Amortisation  

12

10, 11

20

10

11, 20

–
75
237
36
309

(2)
33
60
14
128

In 2012, sales from the provision of goods were £2,946m (2011: £3,009m) and sales from the provision of 
services were £2,113m (2011: £1,808m). Sales from the Group’s educational publishing, consumer publishing 
and newspaper business are classified as being from the provision of goods and sales from its assessment and 
testing and other service businesses are classified as being from the provision of services. 

Included in other net gains and losses in 2012 in the Professional segment is the loss on closure of Pearson in 
Practice (£113m) and an impairment loss on a joint venture (£10m). In 2011 other net gains and losses includes 
a gain on sale of FTSE International (£412m) in the FT Group, a gain on the sale of investments in the North  
American Ed
International Ed

ucation business (£29m) and a net loss of £6m on acquisition and disposal transactions in the 

ucation business. 

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112 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

2. Segment information continued 

Corporate costs are allocated to business segments including discontinued operations on an appropriate basis 
depending on the nature of the cost and therefore the segment result is equal to the Group operating profit. Inter-
segment pricing is determined on an arm’s-length basis. Segment assets consist of property, plant and equipment, 
intangible assets, inventories, receivables, deferred taxation and other financial assets and exclude cash and cash 
equivalents and derivative assets. Corporate assets comprise cash and cash equivalents, marketable securities and 
derivative financial instruments. Capital expenditure comprises additions to property, plant and equipment and 
software (see notes 10 and 11).  

Property, plant and equipment and intangible assets acquired through business combination were £296m 
(2011: £404m) (see note 30). Capital expenditure, depreciation and amortisation include amounts relating 
to discontinued operations.  

The Group operates in the following main geographic areas: 

All figures in £ millions 

Continuing operations 
UK 
Other European countries 
USA 
Canada 
Asia Pacific 
Other countries 
Total continuing 
Discontinued operations  
UK 
Other European countries 
USA 
Canada 
Asia Pacific 
Other countries 
Total discontinued 
Total 

2012

705
391
2,800
145
647
371
5,059

160
78
603
56
139
17
1,053
6,112

Sales

2011

713
394
2,707
150
514
339
4,817

152
77
606
59
132
19
1,045
5,862

Non-current assets 

2012 

2011 

803 
234 
4,496 
307 
524 
275 
6,639 

– 
– 
– 
– 
– 
– 
– 
6,639 

1,237 
225 
4,325 
226 
570 
325 
6,908 

– 
– 
– 
– 
– 
– 
– 
6,908 

Sales are allocated based on the country in which the customer is located. This does not differ materially from 
the location where the order is received. The geographical split of non-current assets is based on the subsidiary’s 
country of domicile. This is not materially different to the location of the assets. Non-current assets comprise 
property, plant and equipment, intangible assets, investments in joint ventures and associates and trade and 
other receivables. 

 
 
 
 
Section 6 Financial statements

113

3. Discontinued operations 

Discontinued operations relate to Penguin. 

An analysis of the results and cash flows of discontinued operations is as follows: 

All figures in £ millions 

Sales 

Operating profit 
Profit before tax 
Attributable tax expense 
Profit after tax from discontinued operations 
Operating cash flows 
Investing cash flows 
Financing cash flows 
Total cash flows 

2012   

2011 

Penguin   

1,053  

Penguin 

1,045 

62  
62  
(19)  
43  
83  
(81)  
10  
12  

108 
108 
(37) 
71 
107 
(13) 
(71) 
23 

Included in operating profit in 2012 are costs associated with the formation of Penguin Random House of £32m, 
including a provision for the settlement of litigation associated with the agency arrangement for eBooks. 

4. Operating expenses 

All figures in £ millions 

By function: 
Cost of goods sold 
Operating expenses 
Distribution costs 
Administrative and other expenses 
Other income 
Total net operating expenses 
Total 

2012 

2011 

2,224 

2,072 

177 
2,111 
(72) 
2,216 
4,440 

190 
1,999 
(117) 
2,072 
4,144 

Included in other income in 2011 is a profit of £29m on the sale of an investment and a gain of £8m on a stepped 
acquisition. Both these items are excluded from adjusted earnings. 

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I

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A
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T
O
N

S
O
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I

E
T
Y

G
O
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N
A
N
C
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A
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114 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

4. Operating expenses continued 

All figures in £ millions 

By nature: 
Utilisation of inventory  
Depreciation of property, plant and equipment  
Amortisation of intangible assets – Pre-publication  
Amortisation of intangible assets – Other  
Acquisition costs 
Employee benefit expense  
Operating lease rentals 
Other property costs 
Royalties expensed 
Advertising, promotion and marketing 
Information technology costs 
Other costs 
Other income 
Total 

Notes

2012 

2011 

21

10

20

11

8

5

512 
72 
283 
230 
20 
1,916 
171 
33 
245 
247 
82 
701 
(72) 
4,440 

585 
63 
292 
181 
12 
1,778 
164 
37 
260 
234 
74 
581 
(117) 
4,144 

During the year the Group obtained the following services from the Group’s auditors: 

All figures in £ millions 

2012 

2011 

The audit of parent company and consolidated financial statements 
The audit of the company’s subsidiaries  
Total audit fees 
Other assurance services 
Total assurance services 
Tax compliance services 
Tax advisory services 
Total tax services 
Corporate finance services not covered above 
Total non-audit services 
Total 

Reconciliation between audit and non-audit service fees is shown below: 

4 
2 
6 
1 
1 
1 
1 
2 
– 
3 
9 

4 
2 
6 
– 
– 
1 
1 
2 
1 
3 
9 

All figures in £ millions 

Group audit fees including fees for attestation under section 404 of the Sarbanes-Oxley Act
Non-audit fees 
Total  

2012 

2011 

6 
3 
9 

6 
3 
9 

Fees for attestation under section 404 of the Sarbanes-Oxley Act are allocated between fees payable for the audits 
of consolidated and subsidiary accounts. 

 
 
Section 6 Financial statements

115

5. Employee information 

All figures in £ millions 

Employee benefit expense 
Wages and salaries (including termination benefits and restructuring costs) 
Social security costs 
Share-based payment costs  
Retirement benefits – defined contribution plans  
Retirement benefits – defined benefit plans  
Other post-retirement benefits  
Total 

Notes

2012 

2011 

1,659 
132 
28 
71 
22 
4 
1,916 

1,531 
126 
36 
62 
20 
3 
1,778 

26

25

25

25

The details of the emoluments of the directors of Pearson plc are shown in the report on directors’ remuneration. 

Average number employed 

Employee numbers 
North American Education 
International Education 
Professional 
FT Group 
Other 
Continuing operations 

2012 

2011 

18,552 
16,751 
3,706 
3,088 
883 
42,980 

16,133 
13,646 
4,561 
2,765 
859 
37,964 

The employee benefit expense relating to discontinued operations was £211m (2011: £205m) and the average 
number employed was 4,542 (2011: 3,557). 

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G
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A
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116 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

6. Net finance costs 

All figures in £ millions 

Interest payable 
Finance cost of put options, deferred consideration associated with acquisitions
and other interest charges related to transactions 
Net foreign exchange losses 
Other losses on financial instruments in a hedging relationship: 
– fair value hedges 
Other losses on financial instruments not in a hedging relationship: 
– derivatives 
Finance costs 
Interest receivable 
Net finance income in respect of retirement benefits 
Net foreign exchange gains 
Other gains on financial instruments in a hedging relationship: 
– fair value hedges 
Other gains on financial instruments not in a hedging relationship: 
– amortisation of transitional adjustment on bonds 
– derivatives 
Finance income 
Net finance costs 
Analysed as: 
Net interest payable 
Net finance income in respect of retirement benefits 
Net finance costs reflected in adjusted earnings – continuing operations 
Other net finance costs 
Total net finance costs 

Notes

25

25

2012 

(75) 

(27) 
(8) 

2011 

(65) 

(4) 
(22) 

(1) 

– 

(2) 
(113) 
10 
13 
9 

(5) 
(96) 
10 
3 
11 

– 

– 

– 
– 
32 
(81) 

(65) 
13 
(52) 
(29) 
(81) 

1 
– 
25 
(71) 

(55) 
3 
(52) 
(19) 
(71) 

The net loss of £1m on fair value hedges in 2012 (2011: £nil) comprises a gain of £7m (2011: loss of £39m) on the 
underlying bonds, offset by a loss of £8m (2011: gain of £39m) on the related derivative financial instruments. 

 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements

117

7. Income tax 

All figures in £ millions 

Current tax 
Charge in respect of current year 
Adjustments in respect of prior years 
Total current tax charge 
Deferred tax 
In respect of temporary differences 
Other adjustments in respect of prior years 
Total deferred tax charge 
Total tax charge 

Notes

2012 

2011 

(154) 
18 
(136) 

(48) 
36 
(12) 
(148) 

(187) 
36 
(151) 

(15) 
4 
(11) 
(162) 

13

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the UK tax rate 
as follows: 

All figures in £ millions 

2012 

2011 

Profit before tax 
Tax calculated at UK rate (2012: 24.5%, 2011: 26.5%) 
Effect of overseas tax rates 
Joint venture and associate income reported net of tax 
Net (expense)/income not subject to tax 
(Loss)/gain on sale of businesses not subject to tax 
Utilisation of previously unrecognised tax losses and credits 
Unutilised tax losses 
Adjustments in respect of prior years  
Total tax charge 
UK 
Overseas 
Total tax charge 
Tax rate reflected in earnings 

434 
(106) 
(51) 
2 
(15) 
(28) 
2 
(6) 
54 
(148) 
(22) 
(126) 
(148) 
34.1% 

1,047 
(277) 
(27) 
9 
7 
88 
1 
(3) 
40 
(162) 
(10) 
(152) 
(162) 
15.5% 

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A
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O
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I

E
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Y

G
O
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N
A
N
C
E

F
I

N
A
N
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I

A
L

S
T
A
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N
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118 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

7. Income tax continued 

The tax rate reflected in adjusted earnings is calculated as follows: 

All figures in £ millions 

Profit before tax 
Adjustments: 
Other net losses/(gains) 
Acquisition costs 
Amortisation of acquired intangibles 
Other net finance costs 
Adjusted profit before tax – continuing operations 
Adjusted profit before tax – discontinued operations 
Total adjusted profit before tax 

Total tax charge 
Adjustments: 
Tax charge on other net gains 
Tax benefit on acquisition costs 
Tax benefit on amortisation of acquired intangibles 
Tax benefit on other net finance income 
Tax amortisation benefit on goodwill and intangibles 
Adjusted income tax charge – continuing operations 
Adjusted income tax charge – discontinued operations 
Total adjusted income tax charge 
Tax rate reflected in adjusted earnings 

The tax benefit/(charge) recognised in other comprehensive income is as follows: 

All figures in £ millions 

Pension contributions and actuarial gains and losses 
Net investment hedges and other foreign exchange gains and losses 

2012 

434 

123 
20 
180 
29 
786 
98 
884 

2011 

1,047 

(435) 
12 
136 
19 
779 
111 
890 

(148) 

(162) 

– 
(5) 
(54) 
(1) 
36 
(172) 
(32) 
(204) 
23.1% 

19 
(4) 
(43) 
(5) 
34 
(161) 
(38) 
(199) 
22.4% 

2012 

2011 

55 
– 
55 

7 
(4) 
3 

A tax benefit of £6m (2011: tax benefit £3m) relating to share-based payments has been recognised directly 
in equity. 

 
 
 
 
 
 
 
 
Section 6 Financial statements

119

8. Earnings per share 

Basic 
Basic earnings per share is calculated by dividing the profit attributable to equity shareholders of the company by 
the weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased by 
the company and held as treasury shares. 

Diluted 
Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares to take 
account of all dilutive potential ordinary shares and adjusting the profit attributable, if applicable, to account for 
any tax consequences that might arise from conversion of those shares. 

All figures in £ millions 

Profit for the year from continuing operations 
Non-controlling interest 
Earnings from continuing operations 
Profit for the year from discontinued operations 
Non-controlling interest 
Earnings 

Weighted average number of shares (millions) 
Effect of dilutive share options (millions) 
Weighted average number of shares (millions) for diluted earnings 

Earnings per share from continuing and discontinued operations 
Basic 
Diluted 
Earnings per share from continuing operations 
Basic 
Diluted 
Earnings per share from discontinued operations 
Basic 
Diluted 

Notes

3

2012 

286 
(3) 
283 
43 
– 
326 

2011 

885 
1 
886 
71 
– 
957 

804.3 
1.3 
805.6 

800.2 
1.7 
801.9 

40.5p 
40.5p 

119.6p 
119.3p 

35.2p 
35.1p 

110.7p 
110.5p 

5.3p 
5.4p 

8.9p 
8.8p 

Adjusted 
In order to show results from operating activities on a consistent basis, an adjusted earnings per share is presented. 
The company’s definition of adjusted earnings per share may not be comparable to other similarly titled measures 
reported by other companies. 

Adjusted earnings includes the results from continuing and discontinued operations. 

The following items are excluded from adjusted earnings: 

Other net gains and losses represent profits and losses on the acquisition and disposal of subsidiaries, joint ventures, 
associates and other financial assets that are included within continuing or discontinued operations but which 
distort the performance of the Group. 

Amortisation of acquired intangibles, acquisition costs and movements in contingent acquisition consideration are also 
excluded from adjusted earnings as these items are not considered to be fully reflective of the underlying 
performance of the Group. 

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120 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

8. Earnings per share continued 

Other net finance income/costs include the finance costs of put options and deferred consideration that relate to 
future earn outs and similar payments on acquisition, foreign exchange and other gains and losses that represent 
short-term fluctuations in market value and foreign exchange movements on transactions and balances that are 
no longer in a hedge relationship. In the case of acquisition related items these are excluded as they do not reflect 
cash expended and foreign exchange and other gains and losses are subject to significant volatility and may not be 
realised in due course as it is normally the intention to hold these instruments to maturity. Other net finance costs 
of Group companies are included in finance costs or finance income as appropriate. Other net finance costs of 
joint ventures and associates are included within the share of results of joint ventures and associates within 
operating profit. 

Following the adoption of IAS 19 revised in 2013 the Group intends to exclude the pension finance income or 
expense from adjusted earnings as the calculation under the new standard will not necessarily reflect the underlying 
economics associated with the relevant pension assets and liabilities. 

Tax on the above items is excluded from adjusted earnings. Where relevant the Group also excludes the benefit 
from recognising previously unrecognised pre-acquisition and capital losses. The Group adds the benefit of tax 
amortisation of goodwill and intangibles as this benefit more accurately aligns the adjusted tax charge with the 
expected rate of cash tax payments.  

Non-controlling interest for the above items is excluded from adjusted earnings.  

The following tables reconcile statutory earnings to adjusted earnings. 

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from 
continuing operations 

Profit for the year from 
discontinued operations 
Profit for the year 
Non-controlling interest 
Earnings 
Weighted average number 
of shares (millions) 
Adjusted earnings per share

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Intangible 
charges

2012 

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Adjusted 
income 
statement 

98
–
98
(32)

123
–
123
–

66

123

(66)
–
–
–

20
143
–
143

20
–
20
(5)

15

1
16
–
16

180
–
180
(54)

126

2
128
–
128

–
29
29
(1)

28

–
28
–
28

515
(81)
434
(148)

286

43
329
(3)
326

804.3
40.5p

– 
– 
– 
36 

36 

– 
36 
– 
36 

936 
(52) 
884 
(204) 

680 

– 
680 
(3) 
677 

804.3 
84.2p 

 
 
 
 
8. Earnings per share continued 

Statutory 
income 
statement

1,118
(71)
1,047
(162)

885

71
956
1
957

800.2
119.6p

All figures in £ millions 

Operating profit 
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from 
continuing operations 
Profit for the year from 
discontinued operations 
Profit for the year 
Non-controlling interest 
Earnings 
Weighted average number 
of shares (millions) 
Adjusted earnings per share 

9. Dividends 

All figures in £ millions 

Section 6 Financial statements

121

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Intangible 
charges

2011 

Other net 
finance 
income/ 
costs 

Tax 
amortisation 
benefit 

Adjusted 
income 
statement 

111
–
111
(38)

(435)
–
(435)
19

73

(416)

(73)
–
–
–

–
(416)
–
(416)

12
–
12
(4)

8

–
8
–
8

136
–
136
(43)

93

2
95
–
95

– 
19 
19 
(5) 

14 

– 
14 
– 
14 

– 
– 
– 
34 

942 
(52) 
890 
(199) 

34 

691 

– 
34 
– 
34 

2012 

225 
121 
346 

– 
691 
1 
692 

800.2 
86.5p 

2011 

206 
112 
318 

Final paid in respect of prior year 28.0p (2011: 25.7p) 
Interim paid in respect of current year 15.0p (2011: 14.0p) 

The directors are proposing a final dividend in respect of the financial year ended 31 December 2012 of 30.0p per 
share which will absorb an estimated £245m of shareholders’ funds. It will be paid on 3 May 2013 to shareholders 
who are on the register of members on 5 April 2013. These financial statements do not reflect this dividend. 

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G
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N
A
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122 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

10. Property, plant and equipment 

All figures in £ millions 

Cost 
At 1 January 2011 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
At 31 December 2011 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
Transfer from/(to) software 
Transfer from pre-publication 
Transfer to assets held for sale 
At 31 December 2012 

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction 

336
2
15
(13)
11
–
12
363
(9)
12
(2)
4
(1)
8
9
–
(32)
352

669
(2)
51
(31)
21
(2)
–
706
(23)
51
(20)
13
(4)
–
(27)
3
(102)
597

11 
– 
13 
– 
– 
– 
(12) 
12 
– 
15 
– 
– 
– 
(8) 
– 
– 
(1) 
18 

Total 

1,016 
– 
79 
(44) 
32 
(2) 
– 
1,081 
(32) 
78 
(22) 
17 
(5) 
– 
(18) 
3 
(135) 
967 

 
 
 
10. Property, plant and equipment continued 

All figures in £ millions 

Depreciation 
At 1 January 2011 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
At 31 December 2011 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Reclassifications 
Transfer (from)/to software 
Transfer to assets held for sale 
At 31 December 2012 
Carrying amounts 
At 1 January 2011 
At 31 December 2011 
At 31 December 2012 

Section 6 Financial statements

123

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction 

(166)
(1)
(16)
2
(1)
–
(5)
(187)
6
(21)
2
(1)
–
(8)
(3)
17
(195)

170
176
157

(484)
1
(54)
29
(10)
2
5
(511)
17
(59)
19
(6)
2
8
7
78
(445)

185
195
152

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

11 
12 
18 

Total 

(650) 
– 
(70) 
31 
(11) 
2 
– 
(698) 
23 
(80) 
21 
(7) 
2 
– 
4 
95 
(640) 

366 
383 
327 

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O
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I

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Y

G
O
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N
A
N
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I

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A
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124 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

10. Property, plant and equipment continued 

Depreciation expense of £19m (2011: £15m) has been included in the income statement in cost of goods sold, 
£9m (2011: £10m) in distribution expenses and £52m (2011: £45m) in administrative and other expenses. 
In 2012 £7m (2011: £8m) relates to discontinued operations. 

The Group leases certain equipment under a number of finance lease agreements. The net carrying amount of 
leased plant and equipment included within property, plant and equipment was £17m (2011: £18m). 

11. Intangible assets 

All figures in £ millions 

Goodwill

Software

Acquired 
customer lists 
and 
relationships

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights

Other 
intangibles 
acquired 

Cost 
At 1 January 2011 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2011 
Exchange differences 
Additions – internal development 
Additions – purchased 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Transfer from PPE 
Transfer to assets held for sale 
At 31 December 2012 

4,568
15
–
–
–
620
(4)
5,199
(213)
–
–
–
505
(50)
–
(364)
5,077

352
(1)
49
28
(9)
9
–
428
(13)
38
36
(11)
12
–
18
(42)
466

431
1
–
–
–
200
–
632
(22)
–
–
–
128
(89)
–
(14)
635

186
(1)
–
–
–
68
–
253
(11)
–
–
–
27
(2)
–
(9)
258

230
(12) 
–
–
–
–
(5) 

213

(9) 
–
–
–
10
–
–
(7) 

207

306 
(1) 
– 
– 
– 
100 
– 
405 
(22) 
– 
– 
– 
110 
– 
– 
(5) 
488 

Total 

6,073 
1 
49 
28 
(9) 
997 
(9) 
7,130 
(290) 
38 
36 
(11) 
792 
(141) 
18 
(441) 
7,131 

 
 
 
Section 6 Financial statements

125

11. Intangible assets continued 

All figures in £ millions 

Goodwill

Software

Acquired 
customer lists 
and 
relationships

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights 

Other 
intangibles 
acquired 

Amortisation 
At 1 January 2011 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
At 31 December 2011 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Disposal through business disposal 
Transfer from PPE 
Transfer to assets held for sale 
At 31 December 2012 
Carrying amounts 
At 1 January 2011 
At 31 December 2011 
At 31 December 2012 

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

4,568
5,199
5,077

(250)
(2)
(48)
6
(2)
–
(296)
9
(54)
8
(7)
–
(4)
32
(312)

102
132
154

(103)
1
(55)
–
–
–
(157)
7
(85)
–
–
45
–
1
(189)

328
475
446

(41)
–
(22)
–
–
–
(63)
3
(27)
–
–
1
–
–
(86)

145
190
172

(111) 
4 
(22) 
– 
– 
1 
(128) 
5 
(20) 
– 
– 
– 
– 
4 
(139) 

119 
85 
68 

Total 

(606) 
– 
(187) 
6 
(2) 
1 
(788) 
32 
(237) 
8 
(7) 
46 
(4) 
37 
(913) 

(101) 
(3) 
(40) 
– 
– 
– 
(144) 
8 
(51) 
– 
– 
– 
– 
– 
(187) 

205 
261 
301 

5,467 
6,342 
6,218 

Goodwill 
The goodwill carrying value of £5,077m relates to acquisitions completed after 1 January 1998. Prior to 1 January 
1998 all goodwill was written off to reserves on the date of acquisition. For acquisitions completed between 
1 January 1998 and 31 December 2002 no value was ascribed to intangibles other than goodwill and the goodwill 
on each acquisition was amortised over a period of up to 20 years. On adoption of IFRS on 1 January 2003, the 
Group chose not to restate the goodwill balance and at that date the balance was frozen (i.e. amortisation ceased). 
If goodwill had been restated then a significant value would have been ascribed to other intangible assets, which 
would be subject to amortisation, and the carrying value of goodwill would be significantly lower. For acquisitions 
completed after 1 January 2003 value has been ascribed to other intangible assets which are amortised.  

Other intangible assets 
Other intangibles acquired include content, technology, contracts and software rights.  

Intangible assets are valued separately for each acquisition and the primary method of valuation used is the 
discounted cash flow method. The majority of acquired intangibles are amortised using the unit of production 
method which is based on the pattern of benefits embodied in the asset. 

Amortisation of £10m (2011: £10m) is included in the income statement in cost of goods sold and £205m 
(2011: £177m) in administrative and other expenses. Also included in the amortisation charge for the year 
in 2012 is an impairment of £21m relating to Pearson in Practice which is included in the income statement in 
administrative and other expenses. In 2012 £7m (2011: £6m) of amortisation relates to discontinued operations. 

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126 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

11. Intangible assets continued 

The range of useful economic lives for each major class of intangible asset (excluding goodwill and software) 
is shown below: 

Class of intangible asset 
Acquired customer lists and relationships  
Acquired trademarks and brands  
Acquired publishing rights  
Other intangibles acquired 

The expected amortisation profile of acquired intangible assets is shown below: 

2012 

Useful economic life 

5–20 years 
5–20 years 
5–20 years 
2–20 years 

All figures in £ millions 

Class of intangible asset 
Acquired customer lists and relationships 
Acquired trademarks and brands  
Acquired publishing rights  
Other intangibles acquired 

One to five 
years

Six to ten 
years

More than 
ten years 

263
89
59
231

132
49
8
63

51 
34 
1 
7 

2012 

Total 

446 
172 
68 
301 

Impairment tests for cash-generating units containing goodwill 
Impairment tests have been carried out where appropriate as described below. The recoverable amount for each 
unit tested exceeds its carrying value. 

Goodwill in respect of continuing operations is allocated to, and monitored at the level of, 10 aggregated cash-
generating units (CGUs) within the business segments as follows: 

All figures in £ millions 

US Education Publishing 
US School Assessment and Information 
Canada 
International – Emerging Markets 
International – UK 
International – Rest Of World 
Professional Publishing 
Professional Assessment and Training 
Pearson Education total 
Financial Times 
Mergermarket 
FT Group total 
Continuing operations 

Goodwill in respect of discontinued operations is £364m (2011: £315m). 

2012 

2,384 
773 
188 
463 
450 
267 
15 
334 
4,874 
51 
152 
203 
5,077 

2011 

2,127 
792 
192 
508 
460 
228 
13 
377 
4,697 
49 
138 
187 
4,884 

 
 
 
 
 
Section 6 Financial statements

127

11. Intangible assets continued 

Impairment tests for cash-generating units containing goodwill continued 

The recoverable amount of each CGU is based on value in use calculations. Goodwill is tested for impairment 
annually. Other than goodwill there are no intangible assets with indefinite lives. The goodwill is generally 
denominated in the currency of the relevant cash flows and therefore the impairment review is not materially 
sensitive to exchange rate fluctuations.  

In 2011, following a reorganisation within the International Education business the CGUs were re-analysed into 
Emerging Markets, UK and Rest Of World to align with the management and reporting structure. The goodwill was 
reallocated accordingly using a relative value approach except where goodwill is directly attributable to one of the 
new CGUs, in which case the goodwill was specifically allocated to the relevant CGU. 

Key assumptions 
The value in use calculations use cash flow projections based on financial budgets approved by management 
covering a five-year period. The key assumptions used by management in the value in use calculations were: 

Discount rate The discount rate is based on the risk-free rate for government bonds, adjusted for a risk premium 
to reflect the increased risk in investing in equities. The risk premium adjustment is assessed for each specific CGU. 
The average pre-tax discount rates used are in the range of 9.8% to 12.7% for the Pearson Education businesses 
(2011: 10.7% to 13.3%) and 11.5% to 18.4% for the FT Group businesses (2011: 11.6% to 17.9%). 

Perpetuity growth rates A perpetuity growth rate of 2.0% was used for cash flows subsequent to the approved 
budget period for all CGUs in 2012 (2011: 2.0%). This perpetuity growth rate is a conservative rate and is 
considered to be lower than the long-term historic growth rates of the underlying territories in which the CGU 
operates and the long-term growth rate prospects of the sectors in which the CGU operates.  

Cash flow growth rates The cash flow growth rates are derived from management’s latest forecast of sales taking 
into consideration experience of operating margins achieved in the CGU. Historically, such forecasts have been 
reasonably accurate. 

Sensitivities 
The Group’s impairment review is sensitive to a change in assumptions used, most notably the discount rates, the 
perpetuity growth rates and expected future cash flows. Based on the Group’s sensitivity analysis, a reasonably 
possible change in any of these assumptions is unlikely to cause an impairment in any of the CGUs. 

12. Investments in joint ventures and associates 

Joint ventures 

All figures in £ millions 

At beginning of year 
Exchange differences 
Share of loss after tax 
Dividends 
Additions and further investment 
Goodwill impairment 
At end of year 

2012 

18 
– 
(4) 
(2) 
6 
(10) 
8 

2011 

18 
(3) 
(2) 
(2) 
7 
– 
18 

The goodwill impairment charge relates to the write down of the Group’s investment in a joint venture in India. 

Investments in joint ventures are accounted for using the equity method of accounting and are initially recognised 
at cost. The total goodwill recorded on acquisition of joint ventures at 31 December 2012 was £1m (2011: £11m). 

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128 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

12. Investments in joint ventures and associates continued 

The aggregate of the Group’s share of its joint ventures’ assets (including goodwill) and liabilities, none of which are 
individually significant, are as follows: 

All figures in £ millions 

Assets 
Non-current assets 
Current assets 
Liabilities 
Non-current liabilities 
Current liabilities 
Net assets 

Income 
Expenses 
Loss after tax 

Associates 

All figures in £ millions 

At beginning of year 
Exchange differences 
Share of profit after tax 
Dividends 
Additions 
Disposals 
Actuarial losses on retirement benefit obligations 
Transfer to subsidiary 
Transfer to assets held for sale 
At end of year 

2012 

2011 

5 
19 

(2) 
(14) 
8 

24 
(28) 
(4) 

2012 

14 
(8) 
23 
(24) 
32 
– 
(3) 
– 
(27) 
7 

15 
17 

(1) 
(13) 
18 

22 
(24) 
(2) 

2011 

53 
(3) 
35 
(30) 
2 
(15) 
(8) 
(20) 
– 
14 

In addition to the amounts disclosed above, FTSE International Ltd paid royalties of £13m to the FT Group during 
2011. This royalty payment ceased upon the disposal of FTSE International Ltd. 

Investments in associates are accounted for using the equity method of accounting and are initially recognised at 
cost. The total goodwill recorded on acquisition of associates at 31 December 2012 was £20m (2011: £nil). This 
has been transferred to assets held for sale as it relates to an investment made by Penguin. 

The Group’s interests in its associates, all of which are unlisted, are as follows: 

All figures in £ millions 

The Economist Newspaper Ltd 
Other continuing operations 
Discontinued operations 
Total 

Country of 
incorporation

% 
interest held

England

50

2012 

Assets

Liabilities

Revenues 

Profit 

140
14
29
183

(140)
(7)
(2)
(149)

174 
17 
9 
200 

23 
1 
(1) 
23 

 
 
 
 
 
 
 
 
 
Section 6 Financial statements

129

12. Investments in joint ventures and associates continued 

All figures in £ millions 

The Economist Newspaper Ltd 
FTSE International Ltd * 
Other 
Total 

Country of 
incorporation

% 
interest held

England
England

50
50

2011 

Assets

Liabilities

Revenues 

Profit 

140
–
16
156

(140)
–
(2)
(142)

179 
31 
15 
225 

27 
7 
1 
35 

* FTSE International Ltd included to date of disposal 

The interests held in associates are equivalent to voting rights. 

On 16 December 2011 the Group sold its 50% interest in FTSE International Ltd. 

Gain on sale of FTSE International Ltd 

All figures in £ millions 

Proceeds 
Disposal costs 
Net assets disposed 
Gain on sale 

13. Deferred income tax 

All figures in £ millions 

Deferred income tax assets 
Deferred income tax liabilities 
Net deferred income tax 

2011 

428 
(1) 
(15) 
412 

2011 

287 
(620) 
(333) 

2012 

229 
(601) 
(372) 

Substantially all of the deferred tax assets are expected to be recovered after more than one year.  

Deferred income tax assets and liabilities may be offset when there is a legally enforceable right to offset current 
income tax assets against current income tax liabilities and when the deferred income taxes relate to the same fiscal 
authority. The Group has unrecognised deferred income tax assets of £13m at 31 December 2012 (2011: £13m) 
in respect of UK losses, and approximately £30m (2011: £15m) in respect of losses in other territories. None of 
the unrecognised UK losses have expiry dates associated with them. 

The recognition of the deferred income tax assets is supported by management’s forecasts of the future 
profitability of the relevant business units.  

The movement on the net deferred income tax account is as follows: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Income statement charge 
Acquisition through business combination 
Disposal through business disposal 
Tax charge to other comprehensive income or equity 
Transfer to assets held for sale 
At end of year 

Notes

7

30

31

2012 

(333) 
14 
(17) 
(67) 
11 
38 
(18) 
(372) 

2011 

(195) 
(5) 
(37) 
(96) 
1 
(1) 
– 
(333) 

Included in the income statement charge above for 2012 is a £5m charge (2011: £26m charge) relating to 
discontinued operations.  

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130 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

13. Deferred income tax continued 

The movement in deferred income tax assets and liabilities during the year is as follows: 

All figures in £ millions 

Deferred income tax assets 
At 1 January 2011 
Exchange differences 
Acquisition through business combination 
Income statement benefit/(charge)  
Tax (charge)/benefit to other 
comprehensive income or equity 
At 31 December 2011 
Exchange differences 
Acquisition through business combination 
Income statement charge 
Tax benefit/(charge) to other 
comprehensive income or equity 
Transfer to assets held for sale 
At 31 December 2012 

Trading 
losses

Goodwill and 
intangibles

Returns 
provisions

Retirement 
benefit 
obligations

Other 

Total 

5
–
8
1

–
14
–
19
(13)

–
(2)
18

4
–
– 
(4)

–
–
–
–
–

–
–
–

96
1
–
(8)

–
89
(3)
–
(16)

–
(25)
45

6
–
–
19

(6)
19
(1)
–
(5)

43
(9)
47

165 
2 
1 
(6) 

3 
165 
(5) 
– 
(33) 

(6) 
(2) 
119 

276 
3 
9 
2 

(3) 
287 
(9) 
19 
(67) 

37 
(38) 
229 

Other deferred income tax assets include temporary differences on share-based payments, inventory and 
other provisions. 

All figures in £ millions 

Deferred income tax liabilities 
At 1 January 2011 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement benefit 
Tax benefit to other comprehensive income or equity 
At 31 December 2011 
Exchange differences 
Acquisition through business combination 
Disposal through business disposal 
Income statement charge 
Tax benefit to other comprehensive income or equity 
Transfer to assets held for sale 
At 31 December 2012 

Goodwill and 
intangibles

Other  

Total 

(334)
(6)
(102)
–
(22)
–
(464)
18
(65)
11
15
–
10
(475)

(137) 
(2) 
(3) 
1 
(17) 
2 
(156) 
5 
(21) 
– 
35 
1 
10 
(126) 

(471) 
(8) 
(105) 
1 
(39) 
2 
(620) 
23 
(86) 
11 
50 
1 
20 
(601) 

Other deferred income tax liabilities include temporary differences in respect of depreciation and royalty advances. 

 
 
 
 
Section 6 Financial statements

131

14. Classification of financial instruments 

The accounting classification of each class of the Group’s financial assets and financial liabilities, together with their 
fair values, is as follows: 

All figures in £ millions 

Investments in unlisted securities 
– continuing operations 
Investments in unlisted securities 
classified within assets held 
for sale 
Cash and cash equivalents – 
continuing operations 
Cash and cash equivalents 
classified within assets held 
for sale 
Marketable securities 
Derivative financial instruments 
Trade receivables – continuing 
operations 
Trade receivables classified within 
assets held for sale 
Total financial assets 
Trade payables – continuing 
operations 
Trade payables classified within 
liabilities held for sale 
Other financial liabilities – put 
options over non-controlling 
interest 
Bank loans and overdrafts – 
continuing operations 
Bank loans and overdrafts 
classified within liabilities held 
for sale 
Borrowings due within one year 
Borrowings due after more than 
one year 
Total financial liabilities 

Fair value

Amortised cost 

2012 

Notes

Available 
for sale

Derivatives 
deemed held 
for trading

Derivatives 
in hedging 
relationships

Other 
liabilities

Loans and 
receivables

Other 
liabilities 

Total  
carrying  
value 

Total  
market  
value 

15

32

17

32

16

22

24

24

18

32

18

18

31

1

–

–
6
–

–

–
38

–

–

–

–

–
–

–
–

–

–

–

–
–
1

–

–
1

–

–

–

–

–
–

–
–

–

–

–

–
–
177

–

–
177

–

–

–

–

–
–

–
–

–

–

–

–
–
–

–

–
–

–

–

(68)

–

–
–

–

–

– 

– 

31 

31 

1 

1 

1,062

–  1,062  1,062 

115
–
–

883

– 
– 
– 

– 

115 
6 
178 

115 
6 
178 

883 

883 

249
2,309

249 

249 
– 
–  2,525  2,525 

–

–

–

–

–
–

(337) 

(337) 

(337) 

(148) 

(148) 

(148) 

– 

(68) 

(68) 

(55) 

(55) 

(55) 

(7) 
(229) 

(7) 
(229) 

(7) 
(228) 

–
(68)

– (1,988)  (1,988)  (2,043) 
– (2,764)  (2,832)  (2,886) 

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132 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

14. Classification of financial instruments continued  

All figures in £ millions 

Investments in unlisted securities 
Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Trade receivables 
Total financial assets 
Derivative financial instruments 
Trade payables 
Other financial liabilities – put 
options over non-controlling 
interest 
Bank loans and overdrafts 
Borrowings due within one year 
Borrowings due after more than 
one year 
Total financial liabilities 

Fair value

Amortised cost 

2011 

Notes

Available 
for sale

Derivatives 
deemed held 
for trading

Derivatives 
in hedging 
relationships

Other 
liabilities

Loans and 
receivables

Other 
liabilities 

Total  
carrying  
value 

Total  
market  
value 

15

17

16

22

16

24

24

18

18

18

26
–
9
–
–
35
–
–

–
–
–

–
–

–
–
–
3
–
3
(1)
–

–
–
–

–
(1)

–
–
–
174
–
174
(2)
–

–
–
–

–
(2)

–
–
–
–
–
–
–
–

–
1,369
–
–
1,061
2,430
–
–

– 
26 
26 
–  1,369  1,369 
9 
– 
9 
– 
177 
177 
–  1,061  1,061 
–  2,642  2,642 
(3) 
– 
(3) 
(483) 
(483) 
(483) 

(86)
–
–

–
(86)

–
–
–

– 
(78) 
(9) 

(86) 
(78) 
(9) 

(86) 
(78) 
(9) 

– (1,964)  (1,964)  (2,000) 
– (2,534)  (2,623)  (2,659) 

Certain of the Group’s derivative financial instruments are classified as held for trading either as they do not meet 
the hedge accounting criteria specified in IAS 39 ‘Financial Instruments: Recognition and Measurement’ or the 
Group has chosen not to seek hedge accounting for these instruments. None of these derivatives are held for 
speculative trading purposes. Transactions in derivative financial instruments are only undertaken to manage risks 
arising from underlying business activity, in accordance with the Group’s treasury policy as described in note 19. 

The Group designates certain qualifying derivative financial instruments as hedges of the fair value of its bonds 
(fair value hedges). Changes in the fair value of these derivative financial instruments are recorded in the income 
statement, together with any change in the fair value of the hedged liability attributable to the hedged risk. 

The Group also designates certain of its borrowings and derivative financial instruments as hedges of its 
investments in foreign operations (net investment hedges). Movements in the fair value of these financial 
instruments (to the extent they are effective) are recognised in other comprehensive income. 

None of the Group’s financial assets or liabilities are designated at fair value through the income statement upon 
initial recognition. 

More detail on the Group’s accounting for financial instruments is included in the Group’s accounting policies. 
The Group’s approach to managing risks in relation to financial instruments is described in note 19. 

 
 
 
 
 
 
Section 6 Financial statements

133

15. Other financial assets 

All figures in £ millions 

At beginning of year 
Exchange differences 
Acquisition of investments 
Disposal of investments 
Transfer to assets held for sale 
At end of year 

2012 

26 
(2) 
10 
(2) 
(1) 
31 

2011 

58 
– 
12 
(44) 
– 
26 

Other financial assets comprise non-current unlisted securities. 

16. Derivative financial instruments 

The Group’s approach to the management of financial risks is set out in note 19. The Group’s outstanding 
derivative financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives – 
in a fair value hedge relationship 
Interest rate derivatives – 
not in a hedge relationship 
Cross-currency rate derivatives – 
in a net investment hedge relationship 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later 
than five years 
Later than five years 
Total 

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets 

Liabilities 

2012

2011 

1,465

143

61

220
1,746

215

701
830
1,746

1

34
178

4

69
105
178

–

–

–
–

–

–
–
–

1,208

151 

65

220
1,493

–

946
547
1,493

3 

23 
177 

– 

81 
96 
177 

– 

(1) 

(2) 
(3) 

(1) 

(2) 
– 
(3) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined 
by using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models. 

At the end of 2012, the currency split of the mark-to-market values of rate derivatives, including the exchange of 
principal on cross-currency rate derivatives, was US dollar £(59)m, sterling £257m and South African rand £(20)m 
(2011: US dollar £(66)m, sterling £263m and South African rand £(23)m).  

The fixed interest rates on outstanding rate derivative contracts at the end of 2012 range from 3.65% to 9.28% 
(2011: 3.65% to 9.28%) and the floating rates are based on LIBOR in US dollar and sterling. 

The Group’s portfolio of rate derivatives is diversified by maturity, counterparty and type. Natural offsets between 
transactions within the portfolio and the designation of certain derivatives as hedges significantly reduce the risk 
of income statement volatility. The sensitivity of the portfolio to changes in market rates is set out in note 19. 

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134 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

16. Derivative financial instruments continued  

Counterparty exposure from all derivatives is managed, together with that from deposits and bank account 
balances, within credit limits that reflect published credit ratings and by reference to other market measures 
(e.g. market prices for credit default swaps) to ensure that there is no significant risk to any one counterparty. 
No single derivative transaction had a market value (positive or negative) at the balance sheet date that exceeded 
3% of the Group’s consolidated total equity. 

In accordance with IAS 39 ‘Financial Instruments: Recognition and Measurement’ the Group has reviewed all of its 
material contracts for embedded derivatives that are required to be separately accounted for if they do not meet 
certain requirements, and has concluded that there are no material embedded derivatives. 

17. Cash and cash equivalents (excluding overdrafts) 

All figures in £ millions 

Cash at bank and in hand 
Short-term bank deposits 
Continuing operations 
Cash at bank and in hand classified within assets held for sale 

2012 

372 
690 
1,062 
115 
1,177 

2011 

864 
505 
1,369 
– 
1,369 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.  

At the end of 2012 the currency split of cash and cash equivalents was US dollar 47% (2011: 31%), sterling 25% 
(2011: 38%), euro 3% (2011: 8%) and other 25% (2011: 23%). 

Cash and cash equivalents have fair values that approximate to their carrying value due to their short-term nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 

Cash and cash equivalents – continuing operations 
Cash at bank and in hand classified within assets held for sale 
Bank overdrafts – continuing operations 
Bank overdrafts classified within liabilities held for sale 

2012 

2011 

1,062 
115 
(33) 
(7) 
1,137 

1,369 
– 
(78) 
– 
1,291 

 
 
Section 6 Financial statements

135

18. Financial liabilities – Borrowings 

The Group’s current and non-current borrowings are as follows: 

All figures in £ millions 

2012 

2011 

Non-current  
5.5% Global Dollar Bonds 2013 (nominal amount $350m) 
5.7% US Dollar Bonds 2014 (nominal amount $400m) 
7.0% Sterling Bonds 2014 (nominal amount £250m) 
6.0% Sterling Bonds 2015 (nominal amount £300m) 
4.0% US Dollar Notes 2016 (nominal amount $350m) 
6.25% Global Dollar Bonds 2018 (nominal amount $550m) 
4.625% US Dollar Notes 2018 (nominal amount $300m) 
3.75% US Dollar Notes 2022 (nominal amount $500m) 
Bank loans and overdrafts 
Finance lease liabilities 

Current  
Due within one year or on-demand: 
5.5% Global Dollar Bonds 2013 (nominal amount $350m) 
Bank loans and overdrafts 
Finance lease liabilities 

Total borrowings – continuing operations 

Bank overdrafts classified within liabilities held for sale 

Total borrowings 

– 
264 
256 
298 
229 
402 
217 
315 
22 
7 
2,010 

219 
33 
10 
262 

233 
286 
257 
298 
238 
419 
224 
– 
– 
9 
1,964 

– 
78 
9 
87 

2,272 

2,051 

7 

– 

2,279 

2,051 

Included in the non-current borrowings above is £11m of accrued interest (2011: £12m). Included in the current 
borrowings above is £2m of accrued interest (2011: £ nil). 

The maturity of the Group’s non-current borrowing is as follows: 

All figures in £ millions 

Between one and two years 
Between two and five years 
Over five years 

2012 

524 
552 
934 
2,010 

2011 

241 
1,080 
643 
1,964 

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136 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

18. Financial liabilities – Borrowings continued 

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
5.5% Global Dollar Bonds 2013 

5.7% US Dollar Bonds 2014 
7.0% Sterling Bonds 2014 

6.0% Sterling Bonds 2015 

4.0% US Dollar Notes 2016 

6.25% Global Dollar Bonds 2018 

4.625% US Dollar Notes 2018 
3.75% US Dollar Notes 2022  

Finance lease liabilities 
Continuing operations 
Bank overdrafts classified within liabilities held 
for sale 

Effective interest 
rate

Carrying 
value

n/a
5.76%

5.88%

7.20%

6.27%

4.26%

6.46%

4.69%
3.94%

n/a

n/a

55
219

264

256

298

229

402

217
315

17
2,272

7
2,279

2012

Market 
value

55
218

260

274

337

233

410

209
313

17
2,326

7
2,333

Carrying  
value 

78 
233 

286 

257 

298 

238 

419 

224 
– 

18 

2011 

Market  
value 

78 
237 

280 

282  

340 

237 

409 

206 
– 

18 

– 
2,051 

– 
2,087 

The market values stated above are based on clean market prices at the year end or, where these are not available, 
on the quoted market prices of comparable debt issued by other companies. The effective interest rates above 
relate to the underlying debt instruments.  

The carrying amounts of the Group’s borrowings are denominated in the following currencies: 

All figures in £ millions 

US dollar 
Sterling 
Other 

2012 

1,684 
573 
22 
2,279 

2011 

1,488 
563 
– 
2,051 

The Group has the following undrawn capacity on its committed borrowing facilities as at 31 December: 

All figures in £ millions 

Floating rate 
– expiring within one year 
– expiring beyond one year 

2012 

2011 

– 
1,077 
1,077 

– 
1,126 
1,126 

In addition to the above facilities, there are a number of short-term facilities that are utilised in the normal course 
of business. 

All of the Group’s borrowings are unsecured. In respect of finance lease obligations, the rights to the leased asset 
revert to the lessor in the event of default. 

 
 
 
 
 
 
 
 
Section 6 Financial statements

137

18. Financial liabilities – Borrowings continued 

The maturity of the Group’s finance lease obligations is as follows: 

All figures in £ millions 

Finance lease liabilities – minimum lease payments 
Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 
Future finance charges on finance leases 
Present value of finance lease liabilities 

The present value of finance lease liabilities is as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 

2012 

2011 

10 
4 
3 
– 
– 
– 
– 
17 

9 
8 
1 
– 
– 
– 
– 
18 

2012 

2011 

10 
7 
– 
17 

9 
9 
– 
18 

The carrying amounts of the Group’s lease obligations approximate their fair value. 

19. Financial risk management 

The Group’s approach to the management of financial risks together with sensitivity analyses of its financial 
instruments is set out below. 

Treasury policy 
The Group holds financial instruments for two principal purposes: to finance its operations and to manage the 
interest rate and currency risks arising from its operations and its sources of finance. The Group finances its 
operations by a mixture of cash flows from operations, short-term borrowings from banks and commercial paper 
markets, and longer term loans from banks and capital markets. The Group borrows principally in US dollars and 
sterling, at both floating and fixed rates of interest, using derivative financial instruments (‘derivatives’), where 
appropriate, to generate the desired effective currency profile and interest rate basis. The derivatives used for 
this purpose are principally rate swaps, rate caps and collars, currency rate swaps and forward foreign exchange 
contracts. The main risks arising from the Group’s financial instruments are interest rate risk, liquidity and 
refinancing risk, counterparty risk and foreign currency risk. These risks are managed by the chief financial officer 
under policies approved by the board, which are summarised overleaf. All the treasury policies remained 
unchanged throughout, except for revisions to the Group’s bank counterparty risk limits and related approval 
processes and minor amendments to reflect the consolidation of the Group’s treasury operations into one 
location. 

The audit committee receives reports on the Group’s treasury activities, policies and procedures. The treasury 
department is not a profit centre and its activities are subject to regular internal audit. 

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138 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Interest rate risk management 
The Group’s exposure to interest rate fluctuations on its borrowings is managed by borrowing on a fixed rate 
basis and by entering into rate swaps, rate caps and forward rate agreements. The Group’s policy objective has 
continued to be to set a target proportion of its forecast borrowings (taken at the year end, with cash netted 
against floating rate debt and before certain adjustments for IAS 39 ‘Financial Instruments: Recognition and 
Measurement’) to be hedged (i.e. fixed or capped at the year end) over the next four years, subject to a maximum 
of 65% and a minimum that starts at 40% and falls by 10% at each year end. At the end of 2012 the fixed to floating 
hedging ratio, on the above basis, was approximately 55%. A simultaneous 1% change on 1 January 2013 in the 
Group’s variable interest rates in US dollar and sterling, taking into account forecast seasonal debt, would have a 
£6m effect on profit before tax. 

Use of interest rate derivatives 
The policy described in the section above creates a group of derivatives, under which the Group is a payer of fixed 
rates and a receiver of floating rates. The Group also aims to avoid undue exposure to a single interest rate setting. 
Reflecting this objective, the Group has predominantly swapped its fixed rate bond issues to floating rate at their 
launch. This creates a second group of derivatives, under which the Group is a receiver of fixed rates and a payer 
of floating rates. The Group’s accounting objective in its use of interest rate derivatives is to minimise the impact on 
the income statement of changes in the mark-to-market value of its derivative portfolio as a whole. It uses duration 
calculations to estimate the sensitivity of the derivatives to movements in market rates. The Group also identifies 
which derivatives are eligible for fair value hedge accounting (which reduces sharply the income statement impact 
of changes in the market value of a derivative). The Group then balances the total portfolio between hedge-
accounted and pooled segments, so that the expected movement on the pooled segment is minimal. 

Liquidity and refinancing risk management 
The Group’s objective is to secure continuity of funding at a reasonable cost. To do this it seeks to arrange 
committed funding for a variety of maturities from a diversity of sources. The Group’s policy objective has been 
that the weighted average maturity of its core gross borrowings (treating short-term advances as having the final 
maturity of the facilities available to refinance them) should be between three and ten years. At the end of 2012 
the average maturity of gross borrowings was 3.9 years (2011: 4.0 years) of which bonds represented 97% 
(2011: 95%) of these borrowings. 

The Group believes that ready access to different funding markets also helps to reduce its liquidity risk, and that 
published credit ratings and published financial policies improve such access. All of the Group’s credit ratings 
remained unchanged during the year. The long-term ratings are Baa1 from Moody’s and BBB+ from Standard & 
Poor’s, and the short-term ratings are P2 and A2 respectively. The Group’s policy is to strive to maintain a rating 
of Baa1/BBB+ over the long term. The Group will also continue to use internally a range of ratios to monitor 
and manage its finances. These include interest cover, net debt to operating profit and cash flow to debt measures. 
The Group also maintains undrawn committed borrowing facilities. At the end of 2012 the committed facilities 
amounted to £1,077m and their weighted average maturity was 2.9 years. 

Section 6 Financial statements

139

19. Financial risk management continued 

Analysis of Group debt, including the impact of derivatives 
The following tables analyse the Group’s sources of funding and the impact of derivatives on the Group’s debt 
instruments. 

The Group’s net debt position is set out below: 

All figures in £ millions 

Cash and cash equivalents 
Marketable securities 
Derivative financial instruments 
Bank loans, overdrafts and loan notes 
Bonds 
Finance lease liabilities 
Continuing operations 
Cash & cash equivalents classified within assets held for sale 
Bank loans, overdrafts and loan notes classified within liabilities held for sale 
Net debt 

2012 

2011 

1,062 
6 
178 
(55) 
(2,200) 
(17) 
(1,026) 
115 
(7) 
(918) 

1,369 
9 
174 
(78) 
(1,955) 
(18) 
(499) 
– 
– 
(499) 

The split of net debt between fixed and floating rate, stated after the impact of rate derivatives, is as follows: 

All figures in £ millions 

Fixed rate 
Floating rate 
Total 

2012 

499 
419 
918 

2011 

510 
(11) 
499 

Gross borrowings, after the impact of cross-currency rate derivatives, analysed by currency are as follows: 

All figures in £ millions 

US dollar 
Sterling 
Other 
Total 

2012 

1,905 
353 
21 
2,279 

As at 31 December 2012 the exposure of the borrowings of the Group to interest rate changes when the 
borrowings re-price is as follows: 

All figures in £ millions 

Re-pricing profile of borrowings 
Effect of rate derivatives 
Total 

Less than 
one year

One to 
five years

More than  
five years 

291
1,311
1,602

1,054
(480)
574

934 
(831) 
103 

2011 

1,687 
343 
21 
2,051 

Total 

2,279 
– 
2,279 

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140 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

The maturity of contracted cash flows associated with the Group’s financial liabilities are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Trade payables 
Total 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Trade payables 
Total 

USD

489
726
863
2,078

1,837
(326)
328
239
2,078

USD

261
984
563
1,808

1,553
(292)
321
226
1,808

GBP

126
357
–
483

639
(264)
3
105
483

GBP

124
378
–
502

675
(281)
5
103
502

2012 

Total 

757 
1,104 
863 
2,724 

2,476 
(590) 
353 
485 
2,724 

2011 

Total 

541 
1,387 
563 
2,491 

2,228 
(573) 
353 
483 
2,491 

Other 

142 
21 
– 
163 

– 
– 
22 
141 
163 

Other 

156 
25 
– 
181 

– 
– 
27 
154 
181 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the Group net settles these amounts wherever possible. 

Any amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity 
date of the relevant facility, with interest calculated as payable in each calendar year up to and including the date of 
maturity of the facility. 

Financial counterparty risk management 
Counterparty credit limits, which take published credit rating and other factors into account, are set to cover our 
total aggregate exposure to a single financial institution. The limits applicable to published credit ratings bands are 
approved by the chief financial officer within guidelines approved by the board. Exposures and limits applicable to 
each financial institution are reviewed on a regular basis.  

 
 
 
 
 
 
 
Section 6 Financial statements

141

19. Financial risk management continued 

Foreign currency risk management 
Although the Group is based in the UK, it has its most significant investment in overseas operations. The most 
significant currency for the Group is the US dollar. The Group’s policy on routine transactional conversions 
between currencies (for example, the collection of receivables, and the settlement of payables or interest) remains 
that these should be transacted at the relevant spot exchange rate. The majority of the Group’s operations are 
domestic within their country of operation. No unremitted profits are hedged with foreign exchange contracts, 
as the company judges it inappropriate to hedge non-cash flow translational exposure with cash flow instruments. 
However, the Group does seek to create a natural hedge of this exposure through its policy of aligning 
approximately the currency composition of its core net borrowings (after the impact of cross-currency rate 
derivatives) with its forecast operating profit before depreciation and amortisation. This policy aims to soften the 
impact of changes in foreign exchange rates on consolidated interest cover and earnings. The policy above applies 
only to currencies that account for more than 15% of Group operating profit before depreciation and amortisation, 
which currently is only the US dollar. The Group still borrows small amounts in other currencies, typically for 
seasonal working capital needs. Our policy does not require existing currency debt to be terminated to match 
declines in that currency’s share of Group operating profit before depreciation and amortisation. In addition, 
currencies that account for less than 15% of Group operating profit before depreciation and amortisation can be 
included in the above hedging process at the request of the chief financial officer.  

Included within year end net debt, the net borrowings/(cash) in the hedging currencies above (taking into account 
the effect of cross-currency swaps) were: US dollar £1,354m, sterling £58m and South African rand £(17)m. 

Use of currency debt and currency derivatives 
The Group uses both currency denominated debt and derivative instruments to implement the above policy. 
Its intention is that gains/losses on the derivatives and debt offset the losses/gains on the foreign currency assets 
and income. Each quarter the value of hedging instruments is monitored against the assets in the relevant currency 
and, where practical, a decision is made whether to treat the debt or derivative as a net investment hedge 
(permitting foreign exchange movements on it to be taken to reserves) for the purposes of IAS 39. 

Financial instruments – fair value measurement 
The following table provides an analysis of those financial instruments that are measured subsequent to initial 
recognition at fair value, grouped into levels 1 to 3, based on the degree to which the fair value is observable: 

Level 1 fair value measurements are those derived from unadjusted quoted prices in active markets for identical 
assets or liabilities; 

Level 2 fair value measurements are those derived from inputs, other than quoted prices included within level 1, 
that are observable for the asset or liability, either directly (as prices) or indirectly (derived from prices); and 

Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or 
liability that are not based on observable market data (unobservable inputs). 

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142 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

19. Financial risk management continued 

Financial instruments – fair value measurement continued 

All figures in £ millions 

Level 1

Level 2

Level 3

Financial assets at fair value 
Derivative financial assets 
Marketable securities 
Available for sale financial assets 
Investments in unlisted securities – 
continuing operations 
Investments in unlisted securities classified 
within assets held for sale 
Financial liabilities at fair value 
Derivative financial liabilities 
Other financial liabilities – put options over 
non-controlling interest 
Total 

–
–

–

–

–

–
–

Level 1

Level 2 

Level 3 

178
6

–
–

177 
9 

– 
– 

2012

Total

178
6

2011 

Total 

177 
9 

–

–

–

30

30

1

–

1

–

–
184

(68)
(37)

(68)
147

– 

– 

(3) 

26 

26 

– 

– 

– 

(3) 

– 
183 

(86) 
(60) 

(86) 
123 

–
–

–

–

–

–
–

The following table analyses the movements in level 3 fair value measurements: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Additions 
Fair value movements 
Transfer to assets classified as held for sale 
Disposals 
At end of year 

2012

2011 

Investments in 
unlisted 
securities

Other financial 
liabilities

Investments in 
unlisted 
securities 

Other financial 
liabilities 

26
(2)
10
–
(1)
(2)
31

(86)
5
–
(25)
–
38
(68)

58 
– 
13 
– 
– 
(45) 
26 

(25) 
3 
(63) 
(1) 
– 
– 
(86) 

The fair value of the investments in unlisted securities is determined by reference to the financial performance of 
the underlying asset and amounts realised on the sale of similar assets. The fair value of other financial liabilities 
represents the present value of the estimated future liability. 

 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements

143

19. Financial risk management continued 

Financial instruments – sensitivity analysis 
As at 31 December 2012 the sensitivity of the carrying value of the Group’s financial instruments to fluctuations in 
interest rates and exchange rates is as follows: 

All figures in £ millions 

Investments in unlisted securities – continuing 
operations 
Investments in unlisted securities classified within assets 
held for sale 
Cash and cash equivalents – continuing operations 
Cash and cash equivalents classified within assets held 
for sale 
Marketable securities 
Derivative financial instruments 
Bonds 
Other borrowings – continuing operations 
Other borrowings classified within liabilities held 
for sale 
Put options over non-controlling interest 
Other net financial assets – continuing operations 

Other net financial assets classified within assets and 
liabilities held for sale 
Total financial instruments 

Carrying value

Impact of 1% 
increase in 
interest rates

Impact of 1% 
decrease in 
interest rates

Impact of 10% 
strengthening in 
sterling 

Impact of 10% 
weakening in 
sterling 

31

1
1,062

115
6
178
(2,200)
(72)

(7)
(68)
546

101
(307)

–

–
–

–
–
(66)
64
–

–
–
–

–
(2)

–

–
–

–
–
65
(63)
–

–
–
–

–
2

(3) 

– 
(75) 

(4) 
– 
7 
149 
5 

1 
7 
(43) 

(10) 
34 

4 

– 
92 

4 
– 
(9) 
(183) 
(6) 

(1) 
(7) 
52 

12 
(42) 

The table shows the sensitivities of the fair values of each class of financial instruments to an isolated change in 
either interest rates or foreign exchange rates. The class ‘Other net financial assets’ comprises trade assets less 
trade liabilities. 

The sensitivities of derivative instruments are calculated using established estimation techniques such as discounted 
cash flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative interest 
rates, these points on the yield curve were adjusted to 0%. A large proportion of the movements shown above 
would impact equity rather than the income statement, due to the location and functional currency of the entities 
in which they arise and the availability of net investment hedge treatment. The changes in valuations are estimates 
of the impact of changes in market variables and are not a prediction of future events or anticipated gains or losses. 

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144 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

20. Intangible assets – Pre-publication 

All figures in £ millions 

Cost  
At beginning of year 
Exchange differences 
Additions 
Disposals 
Acquisition through business combination 
Transfer to property, plant and equipment 
Transfer to assets classified as held for sale 
At end of year 
Amortisation  
At beginning of year 
Exchange differences 
Charge for the year 
Disposals 
Acquisition through business combination 
Transfer to assets classified as held for sale 
At end of year 
Carrying amounts  
At end of year 

2012 

2011 

1,965 
(74) 
364 
(188) 
14 
(3) 
(202) 
1,876 

(1,315) 
55 
(316) 
188 
(8) 
186 
(1,210) 

1,863 
6 
331 
(249) 
14 
– 
– 
1,965 

(1,216) 
(11) 
(331) 
249 
(6) 
– 
(1,315) 

666 

650 

Included in the above are pre-publication assets amounting to £431m (2011: £413m) which will be realised in more 
than one year. 

Amortisation is included in the income statement in cost of goods sold. In 2012 £33m (2011: £39m) relates to 
discontinued operations. 

21. Inventories 

All figures in £ millions 

Raw materials 
Work in progress 
Finished goods 

2012 

13 
11 
237 
261 

2011 

24 
20 
363 
407 

The cost of inventories relating to continuing operations recognised as an expense and included in the income 
statement in cost of goods sold amounted to £512m (2011: £585m). In 2012 £71m (2011: £63m) of inventory 
provisions was charged in the income statement. None of the inventory is pledged as security.  

 
 
 
 
 
 
 
22. Trade and other receivables 

All figures in £ millions 

Current  
Trade receivables 
Royalty advances 
Prepayments and accrued income 
Other receivables 

Non-current  
Trade receivables 
Royalty advances 
Prepayments and accrued income 
Other receivables 

Section 6 Financial statements

145

2012 

2011 

868 
16 
81 
139 
1,104 

15 
13 
33 
18 
79 

1,048 
107 
90 
141 
1,386 

13 
88 
34 
16 
151 

Trade receivables are stated at fair value, net of provisions for bad and doubtful debts and anticipated future sales 
returns. The movements on the provision for bad and doubtful debts are as follows: 

All figures in £ millions 

At beginning of year 
Exchange differences 
Income statement movements 
Utilised 
Acquisition through business combination 
Disposal through business disposal 
Transfer to assets classified as held for sale 
At end of year 

2012 

(102) 
4 
(21) 
53 
(1) 
– 
12 
(55) 

2011 

(83) 
1 
(31) 
17 
(8) 
2 
– 
(102) 

Concentrations of credit risk with respect to trade receivables are limited due to the Group’s large number of 
customers, who are internationally dispersed.  

The ageing of the Group’s trade receivables is as follows: 

All figures in £ millions 

Within due date 
Up to three months past due date 
Three to six months past due date 
Six to nine months past due date 
Nine to 12 months past due date 
More than 12 months past due date 
Total trade receivables 
Less: provision for sales returns 
Net trade receivables 

2012 

2011 

774 
231 
43 
10 
7 
5 
1,070 
(187) 
883 

1,079 
289 
37 
4 
3 
– 
1,412 
(351) 
1,061 

The Group reviews its bad debt provision at least twice a year following a detailed review of receivable balances 
and historic payment profiles. Management believe all the remaining receivable balances are fully recoverable. 

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146 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

23. Provisions for other liabilities and charges  

All figures in £ millions 

At 1 January 2012 
Exchange differences 
Charged to income statement 
Released to income statement 
Deferred consideration on acquisition 
Acquisition through business combination 
Utilised  
Transfer to liabilities held for sale  
At 31 December 2012 

Analysis of provisions:  

All figures in £ millions 

Current 
Non-current 

Current 
Non-current 

Deferred 
consideration

Property Legal and other 

97
(3)
–
–
6
(3)
(31)
(2)
64

17
–
12
(1)
–
–
(1)
(1)
26

49 
(4) 
45 
(2) 
– 
4 
(8) 
(26) 
58 

Deferred 
consideration

Property Legal and other 

6
58
64

32
65
97

12
14
26

5
12
17

20 
38 
58 

11 
38 
49 

Total 

163 
(7) 
57 
(3) 
6 
1 
(40) 
(29) 
148 

2012 

Total 

38 
110 
148 

2011 

48 
115 
163 

Deferred consideration primarily relates to the formation of a venture in the US Professional business in 2011.  

Legal and other includes provisions in relation to legal claims, contract disputes and potential contract losses. 

24. Trade and other liabilities 

All figures in £ millions 

Trade payables 
Social security and other taxes 
Accruals 
Deferred income 
Interest payable 
Put options over non-controlling interest 
Other liabilities 

Less: non-current portion 
Accruals 
Deferred income 
Put options over non-controlling interest 
Interest payable 
Other liabilities 

Current portion 

The carrying value of the Group’s trade and other liabilities approximates its fair value. 

2012 

337 
30 
440 
714 
21 
68 
228 
1,838 

18 
147 
25 
13 
79 
282 
1,556 

2011 

483 
25 
544 
678 
18 
86 
232 
2,066 

25 
147 
62 
6 
85 
325 
1,741 

 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements

147

24. Trade and other liabilities continued 

The deferred income balance comprises principally: multi-year obligations to deliver workbooks to adoption 
customers in school businesses; advance payments in assessment, testing and teaching businesses; subscription 
income in school and newspaper businesses; and obligations to deliver digital content in future periods. 

The put options over non-controlling interest are the fair value of options held by the non-controlling interests 
in the Group’s Southern African and Indian businesses.  

25. Retirement benefit and other post-retirement obligations  

Background  
The Group operates a number of defined benefit and defined contribution retirement plans throughout the world. 
For the defined benefit plans, benefits are based on employees’ length of service and final pensionable pay. Defined 
contribution benefits are based on the amount of contributions paid in respect of an individual member, the 
investment returns earned and the amount of pension this money will buy when a member retires. 

The largest plan is the Pearson Group Pension Plan (‘UK Group plan’) with both defined benefit and defined 
contribution sections. From 1 November 2006, all sections of the UK Group plan were closed to new members 
with the exception of a defined contribution section that was opened in 2003. This section is available to all new 
employees of participating companies.  

At 31 December 2012 the UK Group plan has approximately 27,000 members, analysed in the following table: 

% 

Defined benefit 
Defined contribution 
Total 

Active

Deferred

Pensioners 

3
18
21

26
21
47

32 
– 
32 

Total 

61 
39 
100 

The other major defined benefit plans are based in the US. Other defined contribution plans are operated 
principally overseas with the largest plan being in the US. The specific features of these plans vary in accordance 
with the regulations of the country in which employees are located. 

Pearson also has several post-retirement medical benefit plans (PRMBs), principally in the US. PRMBs are unfunded 
but are accounted for and valued similarly to defined benefit pension plans. 

Assumptions  
The principal assumptions used for the UK Group plan and the US PRMB are shown below. Weighted average 
assumptions have been shown for the other plans, which primarily relate to US pension plans.  

% 

Inflation 
Rate used to discount plan liabilities 
Expected return on assets 
Expected rate of increase in salaries 

Expected rate of increase for pensions in 
payment and deferred pensions 
Initial rate of increase in healthcare rate 
Ultimate rate of increase in healthcare rate

UK Group 
plan

Other 
plans

3.0
4.4
5.8
3.5
2.3 
to 5.1
–
–

2.5
3.6
5.5
3.9

–
–
–

2012

PRMB

2.5
3.6
–
–

–
8.0
5.0

UK Group 
plan

3.0
4.9
5.7
4.0

2.4 
to 4.3
–
–

Other  
plans 

2.5 
4.2 
6.4 
4.0 

– 
– 
– 

2011 

PRMB 

2.5 
4.2 
– 
– 

– 
7.5 
5.0 

The UK discount rate is based on the annualised yield on the iBoxx over 15-year AA-rated corporate bond index, 
adjusted to reflect the duration of liabilities. The US discount rate is set by reference to a US bond portfolio 
matching model.  

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148 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

The inflation rate for the UK Group plan of 3.0% reflects the RPI rate. In line with changes to legislation in 2010, 
certain benefits have been calculated with reference to CPI as the inflationary measure and in these instances a rate 
of 2.5% has been used.  

The expected rates of return on categories of plan assets are determined by reference to relevant indices. 
The overall expected rate of return is calculated by weighting the individual rates in accordance with the 
anticipated balance in the plan’s investment portfolio, plus a diversification premium.  

The expected rate of increase in salaries has been set at 3.5% for 2012 with a short-term assumption of 3.0% 
for three years. 

For the UK plan, the mortality base table assumptions have been derived from the SAPS ‘all pensioners’ tables 
for males and the SAPS ‘normal health pensioners’ tables for females, adjusted to reflect the observed experience 
of the plan, with medium cohort improvement factors. A 1.5% improvement floor on the medium cohort is 
applied for males, and 1.25% for females, with tapering.  

For the US plans, the RP2000 table is used, reflecting the mortality assumption most prevalent in the US. In 2010 
a ten-year projection was added.  

Using the above tables, the remaining average life expectancy in years of a pensioner retiring at age 65 on the 
balance sheet date for the UK Group plan and US plans is as follows: 

Male 
Female 

2012

23.0
24.2

UK

2011

22.6
23.5

2012 

19.2 
21.1 

US 

2011 

19.2 
21.1 

The remaining average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet 
date, for the UK and US Group plans is as follows: 

Male 
Female 

Financial statement information  
The amounts recognised in the income statement are as follows: 

2012

25.1
26.1

UK

2011

25.2
25.6

2012 

19.2 
21.1 

All figures in £ millions 

Current service cost 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance (income)/expense 
Net income statement charge 

UK Group 
plan

Defined 
benefit 
other

Sub-total

Defined 
contribution

PRMB 

23
23
(111)
96
(15)
8

3
3
(8)
7
(1)
2

26
26
(119)
103
(16)
10

78
78
–
–
–
78

–

4 
4 
– 
3 
3 
7 

– 

Actual return on plan assets 

146

15

161

US 

2011 

19.2 
21.1 

2012 

Total 

108 
108 
(119) 
106 
(13) 
95 

161 

 
 
 
 
 
 
Section 6 Financial statements

149

25. Retirement benefit and other post-retirement obligations continued  

All figures in £ millions 

Current service cost 
Total operating expense 
Expected return on plan assets 
Interest on plan liabilities 
Net finance (income)/expense 
Net income statement charge 

Actual return on plan assets 

UK Group 
plan

Defined 
benefit 
other

Sub-total

Defined 
contribution

PRMB 

21
21
(107)
100
(7)
14

161

3
3
(7)
8
1
4

5

24
24
(114)
108
(6)
18

166

69
69
–
–
–
69

–

3 
3 
– 
3 
3 
6 

– 

2011 

Total 

96 
96 
(114) 
111 
(3) 
93 

166 

Included within the 2012 results are discontinued operations consisting of a £4m charge (2011: £4m charge) 
relating to defined benefit schemes and a £7m charge (2011: £7m charge) relating to defined contribution schemes.  

The amounts recognised in the balance sheet are as follows: 

All figures in £ millions 

Fair value of plan assets 
Present value of defined benefit 
obligation 
Net pension asset/(liability) 
Other post-retirement  
medical benefit obligation 
Other pension accruals 
Net retirement benefit obligations 
Analysed as: 
Retirement benefit assets 
Retirement benefit obligations 

2012

UK Group 
plan

2,162

Other 
funded 
plans

165

Other 
unfunded 
plans

Total

UK Group 
plan

–

2,327

2,008

Other 
funded  
plans 

149 

Other 
unfunded 
plans 

2011 

Total 

– 

2,157 

(2,181)
(19)

(196)
(31)

(24)
(24)

(2,401)
(74)

(1,983)
25

(173) 
(24) 

(24)  (2,180) 
(23) 
(24) 

(89)
(35)
(198)

–
(198)

(85) 
(33) 
(141) 

25 
(166) 

Included within the 2012 retirement benefit obligation is a liability of £26m which relates to Penguin and is classified 
as held for sale.  

The following losses have been recognised in other comprehensive income: 

All figures in £ millions 

Amounts recognised for defined benefit plans 
Amounts recognised for post-retirement medical benefit plans 
Total recognised in year 
Cumulative amounts recognised 

2012 

(114) 
(5) 
(119) 
(351) 

2011 

(47) 
(9) 
(56) 
(232) 

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150 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

The fair value of plan assets comprises the following: 

% 

Equities 
Bonds 
Properties 
Other 

UK Group 
plan

Other 
funded 
plans

32
38
9
14

2
3
1
1

2012

Total

34
41
10
15

UK Group 
plan

Other  
funded  
plans 

27
48
3
15

3 
3 
– 
1 

2011 

Total 

30 
51 
3 
16 

The plan assets do not include any of the Group’s own financial instruments, or any property occupied by 
the Group. 

The table below further disaggregates the UK Group plan assets into additional categories and those assets which 
have a quoted market price in an active market and those that do not: 

% 

UK equities 
Non-UK equities 
Fixed-interest securities 
Index-linked securities 
Property 
Other 
Total 

The liquidity profile of the UK Group plan assets is as follows: 

% 

Liquid – call <1 month 
Less liquid – call 1– 3 months 
Illiquid – call > 3 months 

2012

2011 

Quoted 
market price 

No quoted 
market price

Quoted  
market price  

No quoted 
market price 

6
25
21
19
–
1
72

1
3
–
–
10
14
28

1 
23 
29 
23 
– 
1 
77 

1 
3 
– 
– 
3 
16 
23 

2012 

2011 

73 
2 
25 

78 
6 
16 

 
 
 
Section 6 Financial statements

151

25. Retirement benefit and other post-retirement obligations continued  

Changes in the values of plan assets and liabilities of the retirement benefit plans are as follows: 

All figures in £ millions 

Fair value of plan assets 
Opening fair value of plan assets 
Exchange differences 
Expected return on plan assets 
Actuarial gains/(losses) 
Contributions by employer 
Contributions by employee 
Benefits paid 
Acquisition through business combination 
Closing fair value of plan assets 
Present value of defined benefit obligation
Opening defined benefit obligation 
Exchange differences 
Current service cost 
Interest cost 
Actuarial losses 
Contributions by employee 
Benefits paid 
Acquisition through business combination 
Closing defined benefit obligation 

UK Group 
plan

Other 
plans

2,008
–
111
35
72
2
(78)
12
2,162

(1,983)
–
(23)
(96)
(144)
(2)
78
(11)
(2,181)

149
(5)
8
7
2
–
(11)
15
165

(197)
7
(3)
(7)
(12)
–
11
(19)
(220)

Changes in the value of the US PRMB are as follows: 

2012

Total

2,157
(5)
119
42
74
2
(89)
27
2,327

(2,180)
7
(26)
(103)
(156)
(2)
89
(30)
(2,401)

All figures in £ millions 

Opening defined benefit obligation 
Exchange differences 
Current service cost 
Interest cost 
Actuarial losses 
Benefits paid 
Closing defined benefit obligation 

UK Group 
plan

Other  
plans 

1,847
–
107
54
71
3
(74)
–
2,008

(1,852)
–
(21)
(100)
(81)
(3)
74
–
(1,983)

135 
1 
7 
(2) 
18 
– 
(10) 
– 
149 

(178) 
– 
(3) 
(8) 
(18) 
– 
10 
– 
(197) 

2012 

(85) 
4 
(4) 
(3) 
(5) 
4 
(89) 

2011 

Total 

1,982 
1 
114 
52 
89 
3 
(84) 
– 
2,157 

(2,030) 
– 
(24) 
(108) 
(99) 
(3) 
84 
– 
(2,180) 

2011 

(72) 
(2) 
(3) 
(3) 
(9) 
4 
(85) 

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152 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

25. Retirement benefit and other post-retirement obligations continued  

The history of the defined benefit plans is as follows: 

All figures in £ millions 

2012

2011

2010

2009 

2008 

Fair value of plan assets 
Present value of defined benefit obligation 
Net pension (liability)/asset 
Experience adjustments on plan assets 
Experience adjustments on plan liabilities 

2,327
(2,401)
(74)
42
(156)

2,157
(2,180)
(23)
52
(99)

1,982
(2,030)
(48)
90
(15)

1,727 
(1,967) 
(240) 
56 
(351) 

1,578 
(1,594) 
(16) 
(268) 
194 

Funding 
The UK Group plan is self-administered with the plan’s assets being held independently of the Group. The trustees 
of the plan are required to act in the best interest of the plan’s beneficiaries. The most recent triennial actuarial 
valuation for funding purposes was completed as at 1 January 2012 and this valuation revealed a funding shortfall. 
The Group has agreed that the funding shortfall will be eliminated by June 2017. In 2012 the Group contributed 
£48m (2011: £48m) towards the funding shortfall. Following the completion of the triennial funding valuation the 
Group has agreed to contribute £41m per annum until 2017 in excess of regular contributions. In addition, 
a mechanism has been agreed for the Group to make supplementary payments up to a maximum of £15m per 
annum. If such payments are made they are expected to accelerate the end date for extinguishing the deficit. 
Regular contributions to the plan are estimated to be £23m for 2013. 

The Group expects to contribute $80m in 2013 and $84m in 2014 to its US pension plans. 

Future benefit payments 
The following table shows the expected benefit payments from the defined benefit plans over the next ten years. 
These use actuarial assumptions as at 31 December 2012. These represent payments from the pension funds 
to pensioners and others entitled to benefits, and are not an indication of payments from the company. 
For company funding requirements, refer to the prior section.  

All figures in £ millions 

Expected future benefit payments: 
2013 
2014 
2015 
2016 
2017 
2018 to 2022 combined 

UK Group 
plan

Defined  
benefit  
other 

77
80
85
87
91
503

27 
24 
22 
23 
18 
76 

Total 

104 
104 
107 
110 
109 
579 

 
 
Section 6 Financial statements

153

25. Retirement benefit and other post-retirement obligations continued  

Sensitivities  
The net retirement benefit obligations are calculated using a number of assumptions, the most significant being the 
discount rate used to calculate the defined benefit obligation. The effect of a one percentage point increase and 
decrease in the discount rate on the defined benefit obligation and the total pension expense is as follows: 

All figures in £ millions 

Effect on: 
(Decrease)/increase in defined benefit obligation – UK Group plan 
Decrease of aggregate of service cost and interest cost – UK Group plan 
(Decrease)/increase in defined benefit obligation – US plan 

2012 

1% increase 

1% decrease 

(311.7) 
(0.1) 
(11.6) 

388.1 
(1.2) 
13.9 

The effect of members living one year more or one year less on the defined benefit obligation is as follows: 

All figures in £ millions 

Effect on: 
Increase/(decrease) in defined benefit obligation – UK Group plan 
Increase/(decrease) in defined benefit obligation – US plan 

2012 

1 year  
increase 

1 year  
decrease 

76.7 
2.1 

(73.9) 
(2.1) 

The effect of a one percentage point increase and decrease in the assumed medical cost trend rates is as follows: 

All figures in £ millions 

Effect on: 
Increase/(decrease) in post-retirement medical benefit obligation 
Increase/(decrease) of aggregate of service cost and interest cost 

2012 

1% increase 

1% decrease 

2.9 
0.1 

(2.6) 
(0.1) 

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154 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

26. Share-based payments 

The Group recognised the following charges in the income statement in respect of its equity-settled share-based payment plans: 

All figures in £ millions 

Pearson plans 

2012 

28 

2011 

36 

Share-based payment charges included in discontinued operations amounted to £4m (2011: £4m). 

The Group operates the following equity-settled employee option and share plans: 

Worldwide Save for Shares Plan Since 1994, the Group has operated a Save-As-You-Earn plan for UK employees. 
In 1998, the Group introduced a Worldwide Save for Shares Plan. Under these plans, employees can save a 
portion of their monthly salary over periods of three, five or seven years. At the end of this period, the employee 
has the option to purchase ordinary shares with the accumulated funds at a purchase price equal to 80% of 
the market price prevailing at the time of the commencement of the employee’s participation in the plan. 
Options that are not exercised within six months of the end of the savings period lapse unconditionally. 

Employee Stock Purchase Plan In 2000, the Group established an Employee Stock Purchase Plan which allows all 
employees in the US to save a portion of their monthly salary over six-month periods. At the end of the period, 
the employee has the option to purchase ADRs with their accumulated funds at a purchase price equal to 85% 
of the lower of the market price prevailing at the beginning or end of the period. 

Long-Term Incentive Plan This plan was first introduced in 2001, renewed in 2006 and again in 2011. The plan 
consists of restricted shares.  

The vesting of restricted shares is normally dependent on continuing service over a three to five-year period, and in 
the case of senior management upon the satisfaction of corporate performance targets over a three-year period. 
These targets may be based on market and/or non-market performance criteria. Restricted shares awarded 
to senior management in May 2011 and May 2012 vest dependent on relative total shareholder return, 
return on invested capital and earnings per share growth. The award was split equally across all three measures. 
Other restricted shares awarded in 2011 and 2012 vest depending on continuing service over a three-year period. 

Annual Bonus Share Matching Plan This plan permits executive directors and senior executives around the Group to 
invest up to 50% of any after tax annual bonus in Pearson shares. If these shares are held and the Group meets an 
earnings per share growth target, the company will match them on a gross basis of up to one matching share for 
every invested share i.e. the maximum number of matching shares is equal to the number of shares that could 
have been acquired with the amount of the pre-tax annual bonus taken in invested shares. 

The number and weighted average exercise prices of share options granted under the Group’s plans are as follows: 

Outstanding at beginning of year 
Granted during the year 
Exercised during the year 
Forfeited during the year 
Expired during the year 
Outstanding at end of year 
Options exercisable at end of year 

2012

Weighted 
average 
exercise price 
£

2011 

Weighted  
average  
exercise price  
£ 

Number of 
share options  
000s 

Number of 
share options 
000s

3,203
1,321
(840)
(294)
(17)
3,373
106

7.15
9.09
5.59
7.84
5.60
8.24
5.58

8,878 
1,157 
(2,323) 
(457) 
(4,052) 
3,203 
64 

10.20 
8.92 
7.27 
8.54 
14.12 
7.15 
5.54 

Options were exercised regularly throughout the year. The weighted average share price during the year was 
£12.01 (2011: £11.14). Early exercises arising from redundancy, retirement or death are treated as an acceleration 
of vesting and the Group therefore recognises in the income statement the amount that otherwise would have 
been recognised for services received over the remainder of the original vesting period. 

 
 
 
Section 6 Financial statements

155

26. Share-based payments continued 

The options outstanding at the end of the year have weighted average remaining contractual lives and exercise 
prices as follows: 

Range of exercise prices  
£ 

0 – 5 
5 – 10 
>10 

2012

Weighted 
average 
contractual 
life 
Years

–
2.56
–
2.56

2011 

Weighted 
average 
contractual  
life  
Years 

– 
2.51 
– 
2.51 

Number of 
share  
options  
000s 

– 
3,203 
– 
3,203 

Number of 
share 
options 
000s

–
3,373
–
3,373

In 2012 and 2011 options were granted under the Worldwide Save for Shares Plan. The weighted average 
estimated fair value for the options granted was calculated using a Black-Scholes option pricing model.  

The weighted average estimated fair values and the inputs into the Black-Scholes model are as follows: 

2012  
Weighted 
average 

2011  
Weighted 
average 

Fair value 
Weighted average share price 
Weighted average exercise price 
Expected volatility 
Expected life 
Risk free rate 
Expected dividend yield 
Forfeiture rate 

£2.38 
£11.51 
£9.09 
23.62% 

£2.97 
£11.47 
£8.92 
27.50% 
3.8 years  4.0 years 
1.91% 
3.37% 
3.5% 

0.74% 
3.65% 
3.3% 

The expected volatility is based on the historic volatility of the company’s share price over the previous three to 
seven years depending on the vesting term of the options. 

The following shares were granted under restricted share arrangements: 

Long-Term Incentive Plan 
Annual Bonus Share Matching Plan 

2012

Weighted 
average 
fair value 
£

11.56
11.52

2011 

Weighted 
average  
fair value 
£ 

10.44 
11.29 

Number of 
shares  
000s 

4,854 
285 

Number of 
shares 
000s

4,503
237

The fair value of shares granted under the Long-Term Incentive Plan that vest unconditionally is determined using 
the share price at the date of grant. The number of shares expected to vest is adjusted, based on historical 
experience, to account for potential forfeitures. Restricted shares granted under the Annual Bonus Share Matching 
Plan are valued using the share price at the date of grant. Participants under both plans are entitled to dividends 
during the vesting period and therefore the share price is not discounted.  

Restricted shares with a market performance condition were valued by an independent actuary using a Monte 
Carlo model. Restricted shares with a non-market performance condition were fair valued based on the share 
price at the date of grant. Non-market performance conditions are taken into consideration by adjusting the 
number of shares expected to vest based on the most likely outcome of the relevant performance criteria. 

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156 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

27. Share capital and share premium 

At 1 January 2011 
Issue of ordinary shares – share option schemes 
At 31 December 2011 
Issue of ordinary shares – share option schemes 
At 31 December 2012 

Number 
of shares 
000s

Ordinary  
shares  
£m 

812,677
2,949
815,626
1,417
817,043

203 
1 
204 
– 
204 

Share  
premium  
£m 

2,524 
20 
2,544 
11 
2,555 

The ordinary shares have a par value of 25p per share (2011: 25p per share). All issued shares are fully paid. 
All shares have the same rights. 

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern 
while maximising the return to shareholders through the optimisation of the debt and equity balance.  

The capital structure of the Group consists of debt (see note 18), cash and cash equivalents (see note 17) and 
equity attributable to equity holders of the parent, comprising issued capital, reserves and retained earnings. 

The Group reviews its capital structure on a regular basis and will balance its overall capital structure through 
payments of dividends, new share issues as well as the issue of new debt or the redemption of existing debt 
in line with the financial risk policies outlined in note 19. 

28. Treasury shares 

At 1 January 2011 
Purchase of treasury shares 
Release of treasury shares 
At 31 December 2011 
Purchase of treasury shares 
Release of treasury shares 
At 31 December 2012 

Number  
of shares  
000s 

14,009 
5,387 
(4,731) 
14,665 
– 
(4,563) 
10,102 

Pearson plc 

£m 

137 
60 
(48) 
149 
– 
(46) 
103 

The Group holds Pearson plc shares in trust to satisfy its obligations under its restricted share plans (see note 26). 
These shares, representing 1.2% (2011: 1.8%) of called-up share capital, are treated as treasury shares for 
accounting purposes and have a par value of 25p per share. 

The nominal value of Pearson plc treasury shares amounts to £2.5m (2011: £3.7m).  

At 31 December 2012 the market value of Pearson plc treasury shares was £120.0m (2011: £177.4m). 

 
Section 6 Financial statements

157

29. Other comprehensive income 

All figures in £ millions 

Net exchange differences on translation of foreign operations 
Actuarial losses on retirement benefit obligations – Group 
Actuarial losses on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Total other comprehensive expense for the year 

All figures in £ millions 

Net exchange differences on translation of foreign operations 
Actuarial gains on retirement benefit obligations – Group 
Actuarial gains on retirement benefit obligations – associate 
Tax on items recognised in other comprehensive income 
Total other comprehensive expense for the year 

30. Business combinations 

Attributable to equity holders of the Company 

Translation 
reserve

Retained 
earnings

(236)
–
–
–
(236)

–
(119)
(3)
55
(67)

Non-
controlling 
interest 

(2) 
– 
– 
– 
(2) 

Total 

(236) 
(119) 
(3) 
55 
(303) 

Attributable to equity holders of the Company 

Translation 
reserve

Retained 
earnings

(38)
–
–
–
(38)

–
(56)
(8)
3
(61)

Non-
controlling 
interest 

(6) 
– 
– 
– 
(6) 

Total 

(38) 
(56) 
(8) 
3 
(99) 

2012 

Total 

(238) 
(119) 
(3) 
55 
(305) 

2011 

Total 

(44) 
(56) 
(8) 
3 
(105) 

On 16 May 2012 the Professional business acquired Certiport, Inc. Certiport is based in the US and is a leading 
provider of certification and assessment programmes in IT and digital literacy. On 5 July 2012 the International 
Education business completed the purchase of GlobalEnglish Corporation, a leading provider of cloud-based,  
on-demand business English learning, assessment and performance support software. On 19 July 2012 Penguin 
announced the acquisition of Author Solutions, Inc., the world’s leading provider of professional self-publishing 
services and on 21 November 2012 the North American Education business acquired EmbanetCompass, a leading 
provider of technology enabled online learning solutions. The Group acquired a 100% interest in all of the 
investments noted above.  

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158 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

30. Business combinations continued 

Provisional values for the assets and liabilities arising from these and other acquisitions completed in the year 
together with adjustments to prior year acquisitions are as follows: 

All figures in £ millions 

Property, plant and equipment 
Intangible assets 
Intangible assets – Pre-publication 
Inventories 
Trade and other receivables 
Cash and cash equivalents (excluding overdrafts)
Financial liabilities – Borrowings 
Net deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Trade and other liabilities 
Current income tax liabilities 
Non-controlling interest 
Net assets acquired at fair value 
Goodwill 
Fair value of previously held interest arising 
on stepped acquisition 
Total  
Satisfied by: 
Cash 
Deferred consideration 
Net prior year adjustments 
Total consideration 

Notes

Certiport 
fair value

Author 
Solutions 
fair value

Global 
English 
fair value

Embanet 
Compass 
fair value

Other  
fair value 

Total  
fair value   

Total  
fair value 

2012   

2011 

10

11

20

13

23

11

–
49
5
–
5
2
–
(20)
–
–
(11)
–
–
30
58

–
88

(88)
–
–
(88)

1
35
–
–
8
–
–
(3)
–
–
(28)
–
–
13
56

–
69

(69)
–
–
(69)

–
36
1
–
8
8
–
(13)
–
–
(22)
(1)
–
17
46

–
63

(63)
–
–
(63)

3
74
–
–
13
18
–
(21)
–
–
(26)
–
–
61
350

–
411

6 
86 
– 
1 
– 
6 
– 
(10) 
(2) 
(1) 
(24) 
– 
– 
62 
(5) 

10  
280  
6  
1  
34  
34  
–  
(67)  
(2)  
(1)  
(111)  
(1)  
–  
183  
505  

21 
375 
8 
2 
58 
151 
(9) 
(96) 
(4) 
(78) 
(115) 
(2) 
(1) 
310 
620 

– 
57 

–  
688  

(15) 
915 

(411)
–
–
(411)

(51) 
(6) 
– 
(57) 

(682)  
(6)  
–  
(688)  

(913) 
– 
(2) 
(915) 

The goodwill arising on these acquisitions results from substantial cost and revenue synergies and from benefits 
that cannot be separately recognised, such as the assembled workforce. 

Intangible assets in other acquisitions includes £69m relating to prior year acquisitions. 

The fair value of trade and other receivables is £34m and includes trade receivables with a fair value of £26m. 
The gross contractual amount for trade receivables due is £27m of which £1m is expected to be uncollectable.  

A provisional value of £nil of goodwill arising on 2012 acquisitions is expected to be deductible for tax purposes 
(2011: £1m). 

Intangible assets acquired in 2012 have the following useful economic lives: Certiport: customer lists and 
relationships 3-20 years; Author Solutions: customer lists and relationships 5 years, trademarks and brands 
20 years, other intangibles 7-20 years; Global English: other intangibles 10 years. As EmbanetCompass was 
acquired in late 2012 the useful economic lives of intangible assets acquired are provisional and not yet finalised. 
Intangible assets acquired with all other acquisitions have useful economic lives of 2-20 years. 

 
 
  
 
Section 6 Financial statements

159

30. Business combinations continued 

All figures in £ millions 

2012 

2011 

Cash flow on acquisitions 
(682) 
Cash – Current year acquisitions 
(31) 
Deferred payments for prior year acquisitions and other items 
34 
Cash and cash equivalents acquired 
(37) 
Acquisition costs and other acquisition liabilities paid 
Net cash outflow 
(716) 
Acquisitions in 2012 contributed £45m to sales and £5m to operating profit before acquisition costs and 
amortisation of acquired intangibles from the date of acquisition to the balance sheet date. Of these amounts, 
Certiport contributed £20m of sales and a profit of £4m, Global English contributed £14m of sales and £2m 
of profit and EmbanetCompass contributed £7m of sales and £1m of profit. 

(913) 
(5) 
151 
(12) 
(779) 

If the acquisitions had completed on 1 January 2012, the Group estimates that sales for the period would have 
been £5,168m and profit before tax would have been £444m. 

31. Disposals including business closures 

All figures in £ millions 

Notes

2012

2011  

Disposal of subsidiaries 
Property, plant and equipment 
Intangible assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents (excluding overdrafts) 
Net deferred income tax liabilities 
Retirement benefit obligations 
Trade and other liabilities 
Current income tax liabilities 
Non-controlling interest 
Attributable goodwill 
Net assets disposed 
Costs 
Loss on disposal 

All figures in £ millions 

Cash flow from disposals 
Cash and cash equivalents disposed 
Costs paid 
Net cash outflow 

10

11

13

11

(3) 
(45) 
– 
– 
– 
11 
– 
– 
– 
– 
(50) 
(87) 
(26) 
(113) 

– 
(4) 
(7) 
(5) 
(6) 
1 
1 
2 
1 
7 
(4) 
(14) 
– 
(14) 

2012 

2011 

– 
(11) 
(11) 

(6) 
– 
(6) 

The disposal in 2012 includes the write down of assets resulting from the closure of Pearson in Practice. 
The disposal in 2011 relates to Longman Nigeria. 

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160 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

32. Held for sale 

Assets classified as held for sale relate to Penguin as a result of the announcement by Pearson and Bertelsmann 
to combine Penguin and Random House.  

All figures in £

   m

illions 

Notes

2012 

2011 

Property, plant and equipment 
Intangible assets 
Investments in joint ventures and associates 
Deferred income tax assets 
Other financial assets 
Trade and other receivables 
Intangible assets – Pre-publication 
Inventories 
Cash and cash equivalents (excluding overdrafts) 
Assets classified as held for sale 
Financial liabilities – Borrowings 
Deferred income tax liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Trade and other liabilities 
Liabilities directly associated with assets classified as held for sale 
Net assets classified as held for sale 

33. Transactions with non-controlling interest 

10

11

12

13

15

20

17

18

13

25

23

40 
404 
27 
38 
1 
451 
16 
80 
115 
1,172 
(7) 
(20) 
(26) 
(29) 
(234) 
(316) 
856 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 

In 2012 the Group increased its investments in its subsidiaries in China at a cost of £4m. In 2011 the remaining 
non-controlling interest in Sistema Educacional Brasileiro was acquired for £108m.  

 
Section 6 Financial statements

161

34. Cash generated from operations 

All figures in £ millions 

Profit 
Adjustments for: 
Income tax 
Depreciation 
Intangible charges 
Amortisation of other intangible assets 
Net finance costs 
Share of results of joint ventures and associates 
Loss/(profit) on disposals 
Acquisition costs 
Costs on formation of Penguin Random House 
Net foreign exchange adjustment from transactions 
Share-based payment costs 
Pre-publication 
Inventories 
Trade and other receivables 
Trade and other liabilities 
Retirement benefit obligations 
Provisions for other liabilities and charges 
Net cash generated from operations 
Dividends from joint ventures and associates 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from sale of property, plant and equipment 
Proceeds from sale of intangible assets 
Finance lease principal payments 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Free cash flow 
Dividends paid (including to non-controlling interests) 
Net movement of funds from operations 
Acquisitions and disposals (net of tax) 
Purchase of treasury shares 
New equity 
Other movements on financial instruments 
Net movement of funds 
Exchange movements on net debt 
Total movement in net debt 

Notes

10

11

11

6

12

26

2012 

329 

167 
80 
183 
54 
81 
(9) 
113 
21 
32 
(21) 
32 
(55) 
49 
(94) 
– 
(41) 
(5) 
916 
27 
(78) 
(73) 
1 
3 
(8) 
788 
(65) 
(66) 
657 
(348) 
309 
(780) 
– 
11 
– 
(460) 
41 
(419) 

2011 

956 

199 
70 
139 
48 
71 
(33) 
(435) 
12 
– 
24 
40 
2 
15 
(9) 
31 
(65) 
28 
1,093 
30 
(67) 
(77) 
9 
3 
(8) 
983 
(151) 
(60) 
772 
(319) 
453 
(420) 
(60) 
21 
(8) 
(14) 
(55) 
(69) 

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162 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

34. Cash generated from operations continued 

Net cash generated from operations is translated at an exchange rate approximating to the rate at the date of 
cash flow. The difference between this rate and the average rate used to translate profit gives rise to a currency 
adjustment in the reconciliation between net profit and net cash generated from operations. This adjustment 
reflects the timing difference between recognition of profit and the related cash receipts or payments. 

Operating cash flow, operating free cash flow and total free cash flow are non-GAAP measures and have been 
disclosed as they are part of Pearson’s corporate and operating measures.  

In the cash flow statement, proceeds from sale of property, plant and equipment comprise: 

All figures in £ millions 

Net book amount 
Loss on sale of property, plant and equipment 
Proceeds from sale of property, plant and equipment 

2012 

2011 

1 
– 
1 

9 
– 
9 

The principal other non-cash transactions are movements in finance lease obligations of £nil (2011: £10m). 

35. Contingencies 

There are contingent Group liabilities that arise in the normal course of business in respect of indemnities, 
warranties and guarantees in relation to former subsidiaries and in respect of guarantees in relation to subsidiaries, 
joint ventures and associates. In addition there are contingent liabilities of the Group in respect of legal claims, 
contract disputes, royalties, copyright fees, permissions and other rights. None of these claims are expected to 
result in a material gain or loss to the group. 

36. Commitments 

There were no commitments for capital expenditure contracted for at the balance sheet date but not yet incurred. 

The Group leases various offices and warehouses under non-cancellable operating lease agreements. The leases 
have varying terms and renewal rights. The Group also leases various plant and equipment under operating lease 
agreements, also with varying terms. The lease expenditure charged to the income statement during the year is 
disclosed in note 4. 

The future aggregate minimum lease payments in respect of operating leases are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than two years 
Later than two years and not later than three years 
Later than three years and not later than four years 
Later than four years and not later than five years 
Later than five years 

2012 

186 
174 
158 
137 
124 
899 
1,678 

2011 

179 
164 
149 
134 
119 
980 
1,725 

 
Section 6 Financial statements

163

37. Related party transactions 

Joint ventures and associates 
Amounts advanced to joint ventures and associates during the year and at the balance sheet date are set out 
in note 12. There are no material amounts falling due from joint ventures and associates. In December 2011, 
the Group disposed of its 50% interest in FTSE International Ltd and details of this transaction are also shown 
in note 12.  

Key management personnel 
Key management personnel are deemed to be the members of the board of directors of Pearson plc. It is this 
board which has responsibility for planning, directing and controlling the activities of the Group. Key management 
personnel compensation is disclosed in the directors’ remuneration report. 

There were no other material related party transactions. 

No guarantees have been provided to related parties. 

38. Events after the balance sheet date 

In January 2013, the Group completed the purchase of a 5% equity investment in NOOK Media, LLC for $89.5m. 
NOOK Media is a new company consisting of Barnes & Noble’s digital businesses including its NOOK e-reader 
and tablets, the NOOK digital bookstore and its 674 college bookstores across America. 

In February 2013 the Group completed the purchase of the remaining minority interest in Tutorvista, the 
Bangalore based tutoring services company, for £17m. 

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164 Pearson plc Annual report and accounts 2012

Notes to the consolidated financial statements continued 

39. Accounts and audit exemptions 

Following a change in legislation in 2012 the Pearson plc subsidiary companies listed below are exempt from the 
requirements of the Companies Act 2006 relating to the audit of individual accounts by virtue of section 479A.  

Company number

  Company number 

Aldwych Finance Ltd  
ASET Ltd 
ASET Group Ltd 
ASET Management Ltd 
ASET Solutions Ltd 
Blue Wharf Ltd 
Burmedia Investments Ltd 
Edexcel Ltd 
Education Development International plc
Embankment Finance Ltd 
eNVQ Ltd 
EQL Assessment Ltd 
Financial Times Group Ltd 
Fronter UK Ltd 
FT Business Information Ltd 
FT Labs Ltd 
FT Personal Finance Ltd 
Goal Ltd 
Green Wharf Ltd 
Hoxton Holdings Ltd 
Icodeon Ltd 
Inframation Ltd 
Joint Examining Board Ltd 
Longman Group (Overseas Holdings) Ltd
MergerID Ltd  
Midlands Educational Technology Ltd 
Pearson Amsterdam Finance Ltd 
Pearson Australia Finance Unltd 
Pearson BOP Investments Ltd 
Pearson Canada Finance Unltd 
Pearson College Ltd 

04720439
04231636
03964551
03139404
03849880
04344573
03060487
04496750
03914767
04460625
03985948
05224778
00879531
05737591
00758738
04701650
03855520
03566588
07009228
05052993
05068195
04581107
03278422
00690236
07031999
01448842
03041245
05578463
08038068
05578491
07967446

00872828 
 Pearson Education Ltd 
00210859 
 Pearson Education Holdings Ltd  
03099304 
 Pearson Heinemann Ltd 
07679091 
 Pearson in Practice ATA Ltd 
 Pearson in Practice Holdings Ltd  
06337129 
 Pearson in Practice Skills Based Learning Ltd  03755464 
03786989 
 Pearson in Practice Technology Ltd 
02496206 
 Pearson International Finance Ltd 
05144467 
 Pearson Loan Finance Unltd 
05632021 
 Pearson Loan Finance No. 2 Unltd 
05052661 
 Pearson Luxembourg Holdings Ltd 
02635107 
 Pearson Luxembourg Holdings No. 2 Ltd 
00096263 
 Pearson Management Services Ltd 
00145205 
 Pearson Overseas Holdings Ltd 
00149375 
 Pearson Professional Holdings Ltd 
01341060 
 Pearson Services Ltd 
04623186 
 Pearson Shared Services Ltd 
03754757 
 Peter Honey Publications Ltd 
05342448 
 Sector Training Ltd 
02174119 
 St Clements Press (1988) Ltd 
02496240 
 Testchange Ltd 
05333023 
 The Coaching Space Ltd 
01613899 
 The Financial Times (Benelux) Ltd 
00867316 
 The Financial Times (France) Ltd 
01613900 
 The Financial Times (Japan) Ltd. 
01398449 
 The Financial Times (M-M UK) Ltd 
00519261 
 The Financial Times (SCP) Ltd  
01214411 
 The Financial Times (Spain) Ltd 
07307943 
 TQ Catalis Ltd 
07307925 
 TQ Clapham Ltd 

 
  
 
Section 6 Financial statements

165

39. Accounts and audit exemptions continued 

Following a change in legislation in 2012 the Pearson plc subsidiary companies listed below are exempt from the 
requirements of the Companies Act 2006 to prepare individual accounts by virtue of section 394A.  

Exec-Appointments Ltd 
FDI Intelligence Ltd 
Financial Times Business Ltd 
Financial Times Electronic Publishing Ltd 
Financial Times Investor Ltd  
Fundex Ltd 

Company number

04010964
N1040129
00202281
02749250
04005565
00931507

Mandatewire Ltd 
The Financial News Ltd 
The Financial Times (Switzerland) Ltd 
The Financial Times (Zhongwen) Ltd 
Throgmorton Publications Ltd 

  Company number 

03855296 
00607228 
01613901 
01900030 
00905696 

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166 Pearson plc Annual report and accounts 2012

Company balance sheet 
As at 31 December 2012 

All figures in £ millions 

Notes

2012 

2011 

Assets 
Non-current assets 
Investments in subsidiaries 
Amounts due from subsidiaries 
Financial assets – Derivative financial instruments 

Current assets 
Amounts due from subsidiaries 
Prepayments 
Financial assets – Derivative financial instruments 
Cash and cash equivalents (excluding overdrafts) 

Total assets 
Liabilities 
Non-current liabilities 
Amounts due to subsidiaries 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 

Current liabilities 
Amounts due to subsidiaries 
Current income tax liabilities 
Financial liabilities – Borrowings 
Financial liabilities – Derivative financial instruments 

Total liabilities 
Net assets 
Equity 
Share capital 
Share premium 
Treasury shares 
Special reserve 
Retained earnings 
Total equity attributable to equity holders of the company 

2

6

6

4

5

6

5

6

7

7

8

9,108 
2,021 
174 
11,303 

578 
4 
4 
643 
1,229 
12,532 

(4,227) 
(473) 
– 
(4,700) 

(1,953) 
(13) 
(618) 
– 
(2,584) 
(7,284) 
5,248 

204 
2,555 
(27) 
447 
2,069 
5,248 

9,056 
318 
177 
9,551 

2,944 
4 
– 
469 
3,417 
12,968 

(1,370) 
(481) 
(2) 
(1,853) 

(5,850) 
(10) 
(703) 
(1) 
(6,564) 
(8,417) 
4,551 

204 
2,544 
(94) 
447 
1,450 
4,551 

These financial statements have been approved for issue by the board of directors on 7 March 2013 and signed 
on its behalf by  

Robin Freestone Chief financial officer 
7 March 2013 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Company statement of  changes in equity 
Year ended 31 December 2012 

Section 6 Financial statements

167

All figures in £ millions 

At 1 January 2012 
Profit for the year 
Issue of ordinary shares under 
share option schemes* 
Contributions from subsidiaries 
for treasury shares 
Release of treasury shares 
Dividends 
At 31 December 2012 

All figures in £ millions 

At 1 January 2011 
Profit for the year 
Issue of ordinary shares under 
share option schemes* 
Purchase of treasury shares 
Release of treasury shares 
Dividends 
At 31 December 2011 

Share 
capital

204
–

–

–
–
–
204

Share 
capital

203
–

1
–
–
–
204

Share 
premium

2,544
–

11

–
–
–
2,555

Share 
premium

2,524
–

20
–
–
–
2,544

Equity attributable to equity holders of the company 

Treasury 
shares

(94)
–

–

21
46
–
(27)

Special 
reserve

447
–

–

–
–
–
447

Retained 
earnings 

1,450 
1,011 

Total 

4,551 
1,011 

– 

11 

– 
(46) 
(346) 
2,069 

21 
– 
 (346) 
5,248 

Equity attributable to equity holders of the company 

Treasury 
shares

Special 
reserve

(82)
–

–
(60)
48
–
(94)

447
–

–
–
–
–
447

Retained 
earnings 

727 
1,089 

– 
– 
(48) 
(318) 
1,450 

Total 

3,819 
1,089 

21 
(60) 
– 
(318) 
4,551 

The special reserve represents the cumulative effect of cancellation of the company’s share premium account.  

Included within retained earnings is an amount of £131m (2011: £131m) relating to profit on intra-group disposals 
that is not distributable. 

* Full details of the share-based payment plans are disclosed in note 26 to the consolidated financial statements. 

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168 Pearson plc Annual report and accounts 2012

Company cash flow statement 
Year ended 31 December 2012 

All figures in £ millions 

Notes

2012 

2011 

Cash flows from operating activities 
Net profit 
Adjustments for: 
Income tax  
Net finance costs 
Amounts due to subsidiaries 
Net cash generated from operations 
Interest paid 
Tax received 
Net cash generated from operating activities 
Cash flows from investing activities 
Acquisition of subsidiaries, net of cash acquired 
Interest received 
Net cash received from /(used in) investing activities 
Cash flows from financing activities 
Proceeds from issue of ordinary shares 
Net purchase of treasury shares 
Repayment of borrowings 
Dividends paid to company’s shareholders 
Net cash used in financing activities 
Effects of exchange rate changes on cash and cash equivalents 
Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

1,011 

1,089 

(39) 
103 
(427) 
648 
(93) 
43 
598 

– 
1 
1 

11 
– 
(1) 
(346) 
(336) 
(4) 
259 
(234) 
25 

(39) 
85 
(917) 
218 
(112) 
57 
163 

(114) 
– 
(114) 

21 
(60) 
(307) 
(318) 
(664) 
(29) 
(644) 
410 
(234) 

7

4

 
 
 
 
 
 
 
 
 
 
Notes to the company financial statements 

Section 6 Financial statements

169

1. Accounting policies  

The financial statements on pages 166 to 174 comprise the separate financial statements of Pearson plc. 
As permitted by section 408 of the Companies Act 2006, only the consolidated income statement and statement 
of comprehensive income has been presented. 

The company has no employees. 

The accounting policies applied in the preparation of these company financial statements are the same as those 
set out in note 1 to the consolidated financial statements with the addition of the following: 

Investments  
Investments in subsidiaries are stated at cost less provision for impairment, with the exception of certain hedged 
investments that are held in a foreign currency and revalued at each balance sheet date. 

2. Investments in subsidiaries 

All figures in £ millions 

At beginning of year 
Subscription for share capital in subsidiaries 
Disposals/liquidations 
Currency revaluations 
At end of year 

3. Financial risk management  

2012 

2011 

9,056 
110 
– 
(58) 
9,108 

9,180 
279 
(413) 
10 
9,056 

The company’s financial instruments comprise amounts due to/from subsidiary undertakings, cash and cash 
equivalents, derivative financial instruments and current and non-current borrowings. Derivative financial 
instruments are held at fair value, with all other financial instruments held at amortised cost. The company’s 
approach to the management of financial risks is consistent with the Group’s treasury policy, as discussed 
in note 19 to the consolidated financial statements. The company believes the value of its financial assets 
to be fully recoverable. 

The company designates certain of its qualifying derivative financial instruments as hedges of the fair value of 
its bonds (fair value hedges). Changes in the fair value of these derivative financial instruments are recorded 
in the income statement, together with any change in the fair value of the hedged liability attributable to the 
hedged risk. 

The carrying value of the company’s financial instruments is exposed to movements in interest rates and foreign 
currency exchange rates (primarily US dollars). The company estimates that a 1% increase in interest rates would 
result in a £55m decrease in the carrying value of its financial instruments, with a 1% decrease in interest rates 
resulting in a £54m increase in their carrying value. The company also estimates that a 10% strengthening in sterling 
would decrease the carrying value of its financial instruments by £126m, while a 10% decrease in the value of 
sterling would increase the carrying value by £154m. These increases and decreases in carrying value would be 
recorded through the income statement. Sensitivities are calculated using estimation techniques such as discounted 
cash flow and option valuation models. Where modelling an interest rate decrease of 1% led to negative interest 
rates, these points on the yield curve were adjusted to 0%. 

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170 Pearson plc Annual report and accounts 2012

Notes to the company financial statements continued 

3. Financial risk management continued  

The maturity of contracted cash flows on the company’s borrowings and all of its derivative financial instruments 
are as follows: 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

All figures in £ millions 

Not later than one year 
Later than one year and not later than five years 
Later than five years 
Total 
Analysed as: 
Bonds 
Rate derivatives – inflows 
Rate derivatives – outflows 
Total 

USD

(26)
105
155
234

232
(326)
328
234

USD

(24)
128
176
280

251
(292)
321
280

GBP

3
21
–
24

285
(264)
3
24

GBP

3
24
–
27

303
(281)
5
27

Other 

1 
21 
– 
22 

– 
– 
22 
22 

Other 

2 
25 
– 
27 

– 
– 
27 
27 

2012 

Total 

(22) 
147 
155 
280 

517 
(590) 
353 
280 

2011 

Total 

(19) 
177 
176 
334 

554 
(573) 
353 
334 

All cash flow projections shown above are on an undiscounted basis. Any cash flows based on a floating rate are 
calculated using interest rates as set at the date of the last rate reset. Where this is not possible, floating rates are 
based on interest rates prevailing at 31 December in the relevant year. All derivative amounts are shown gross, 
although the company net settles these amounts wherever possible. 

Any amounts drawn under revolving credit facilities and commercial paper are assumed to mature at the maturity 
date of the relevant facility, with interest calculated as payable in each calendar year up to and including the date 
of maturity of the facility. 

 
 
 
 
 
 
 
Section 6 Financial statements

171

4. Cash and cash equivalents (excluding overdrafts) 

All figures in £ millions 

Cash at bank and in hand 
Short-term bank deposits 

2012 

1 
642 
643 

2011 

– 
469 
469 

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.  

At the end of 2012 the currency split of cash and cash equivalents was US dollar 63% (2011: 2%) and sterling 37% 
(2011: 98%). 

Cash and cash equivalents have fair values that approximate to their carrying amounts due to their 
short-term nature. 

Cash and cash equivalents include the following for the purpose of the cash flow statement: 

All figures in £ millions 

Cash and cash equivalents 
Bank overdrafts 

5. Financial liabilities – Borrowings 

All figures in £ millions 

Non-current 
7.0% Sterling Bonds 2014 (nominal amount £250m) 
4.625% US Dollar Notes 2018 (nominal amount $300m) 

Current 
Due within one year or on-demand: 
Bank loans and overdrafts 

Total borrowings 

2012 

643 
(618) 
25 

2011 

469 
(703) 
(234) 

2012 

2011 

256 
217 
473 

257 
224 
481 

618 
618 
1,091 

703 
703 
1,184 

Included in non-current borrowings above is £3m of accrued interest (2011: £4m). Included in current borrowings 
above is £nil of accrued interest (2011: £nil). 

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172 Pearson plc Annual report and accounts 2012

Notes to the company financial statements continued 

5. Financial liabilities – Borrowings continued  

The maturity of the company’s non-current borrowings is as follows: 

All figures in £ millions 

Between one and two years 
Between two and five years 
Over five years 

2012 

256 
– 
217 
473 

2011 

– 
257 
224 
481 

As at 31 December 2012 the exposure to interest rate changes of the borrowings and amounts due to subsidiaries 
when the borrowings re-price is as follows: 

All figures in £ millions 

Re-pricing profile of borrowings 
Amounts due to subsidiaries 
Effect of rate derivatives 

The carrying amounts and market values of borrowings are as follows: 

All figures in £ millions 

Bank loans and overdrafts 
7.0% Sterling Bonds 2014 
4.625% US Dollar notes 2018 

Effective 
interest rate

n/a
7.20%
4.69%

Less than 
one year

One to 
five years

More than  
five years 

618
1,953
1,311
3,882

Carrying 
amount

618
256
217
1,091

256
3,286
(480)
3,062

2012

Market 
value

618
274
209
1,101

217 
941 
(831) 
327 

Carrying 
amount 

703 
257 
224 
1,184 

Total 

1,091 
6,180 
– 
7,271 

2011 

Market  
value 

703 
282 
206 
1,191 

The market values are based on clean market prices at the year end or, where these are not available, on the 
quoted market prices of comparable debt issued by other companies. The effective interest rates above relate 
to the underlying debt instruments.  

The carrying amounts of the company’s borrowings are denominated in the following currencies: 

All figures in £ millions 

US dollar 
Sterling 
Euro 

2012 

255 
826 
10 
1,091 

2011 

373 
802 
9 
1,184 

 
 
 
 
 
 
 
Section 6 Financial statements

173

6. Derivative financial instruments  

The company’s outstanding derivative financial instruments are as follows: 

All figures in £ millions 

Interest rate derivatives –  
in a fair value hedge relationship 
Interest rate derivatives –  
not in a hedge relationship 
Cross-currency derivatives 
Total 

Analysed as expiring: 
In less than one year 
Later than one year and not later  
than five years 
Later than five years 
Total 

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets 

Liabilities 

2012

2011 

234

1,292
220
1,746

215

701
830
1,746

35

109
34
178

4

69
105
178

–

–
–
–

–

–
–
–

243

1,030
220
1,493

–

946
547
1,493

35 

119 
23 
177 

– 

81 
96 
177 

– 

– 
(3) 
(3) 

(1) 

(2) 
– 
(3) 

The carrying value of the above derivative financial instruments equals their fair value. Fair values are determined 
by using market data and the use of established estimation techniques such as discounted cash flow and option 
valuation models.  

7. Share capital and share premium 

At 1 January 2011 
Issue of ordinary shares – share option schemes 
At 31 December 2011 
Issue of ordinary shares – share option schemes 
At 31 December 2012 

Number of 
shares 
000s

812,677
2,949
815,626
1,417
817,043

Ordinary  
shares  
£m 

203 
1 
204 
– 
204 

Share  
premium  
£m 

2,524 
20 
2,544 
11 
2,555 

The ordinary shares have a par value of 25p per share (2011: 25p per share). All issued shares are fully paid. 
All shares have the same rights. 

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174 Pearson plc Annual report and accounts 2012

Notes to the company financial statements continued 

8. Treasury shares 

At 1 January 2011 
Purchase of treasury shares  
Contribution from subsidiaries 
Release of treasury shares  
At 31 December 2011 
Purchase of treasury shares  
Contribution from subsidiaries 
Release of treasury shares  
At 31 December 2012 

Number of  
shares  
000s 

14,009 
5,387 
– 
(4,731) 
14,665 
– 
– 
(4,563) 
10,102 

£m 

82 
60 
– 
(48) 
94 
– 
(21) 
(46) 
27 

The company holds its own shares in trust to satisfy its obligations under its restricted share plans. These shares 
are treated as treasury shares for accounting purposes and have a par value of 25p per share. The nominal value 
of the company’s treasury shares amounts to £2.5m (2011: £3.7m). At 31 December 2012 the market value of 
the company’s treasury shares was £120.0m (2011: £177.4m). 

9. Contingencies 

There are contingent liabilities that arise in the normal course of business in respect of indemnities, warranties 
and guarantees in relation to former subsidiaries and in respect of guarantees in relation to subsidiaries. In addition 
there are contingent liabilities in respect of legal claims. None of these claims are expected to result in a material 
gain or loss to the company. 

10. Audit fees 

Statutory audit fees relating to the company were £35,000 (2011: £35,000). 

11. Related party transactions 

Subsidiaries  
The company transacts and has outstanding balances with its subsidiaries. Amounts due from subsidiaries 
and amounts due to subsidiaries are disclosed on the face of the company balance sheet.  

These loans are generally unsecured and interest is calculated based on market rates. The company has interest 
payable to subsidiaries for the year of £171m (2011: £176m) and interest receivable from subsidiaries for the 
year of £64m (2011: £54m). Management fees payable to subsidiaries in respect of centrally provided services 
amounted to £47m (2011: £17m). Dividends received from subsidiaries were £1,124m (2011: £1,471m). 

Key management personnel 
Key management personnel are deemed to be the members of the board of directors of the company. 
It is this board which has responsibility for planning, directing and controlling the activities of the company. 
Key management personnel compensation is disclosed in the report on directors’ remuneration in the 
consolidated financial statements.  

There were no other material related party transactions. 

 
Principal subsidiaries 

Section 6 Financial statements

175

The principal operating subsidiaries at 31 December 2012 are listed below. They operate mainly in the countries 
of incorporation or registration. The investments are in equity share capital and they are all 100% owned. 

Country of incorporation or registration 

Pearson Education 
Pearson Education Inc. 
Pearson Education Ltd 
NCS Pearson Inc. 
FT Group 
The Financial Times Ltd 
Mergermarket Ltd 
The Penguin Group* 
Penguin Group (USA) Inc. 
The Penguin Publishing Company Ltd 
Dorling Kindersley Holdings Ltd** 

US 
England 
US 

England 
England 

US 
England 
England 

* The Penguin Group companies have been included in discontinued operations. 

** Direct investment of Pearson plc. 

The company has taken advantage of the exemption under Section 410(2) of the Companies Act 2006 by 
providing information only in relation to subsidiary undertakings whose results or financial position, in the opinion 
of the directors, principally affected the financial statements. A complete list of subsidiary and associated 
undertakings will be included in the next Pearson plc annual return filed with the Registrar of Companies. 

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176 Pearson plc Annual report and accounts 2012

Five year summary 

All figures in £ millions 

Sales 
North American Education 
International Education 
Professional 
Education 
FT Group 
Continuing 
Discontinued 
Total sales 

Adjusted operating profit 
North American Education 
International Education 
Professional 
Education 
FT Group 
Continuing 
Discontinued 
Total adjusted operating profit 

2008

2009

2010

2011 

2012 

2,002
866
244
3,112
390
3,502
1,317
4,819

303
135
36
474
74
548
214
762

2,470
1,035
275
3,780
358
4,138
1,486
5,624

403
141
43
587
39
626
232
858

2,640
1,234
333
4,207
403
4,610
1,349
5,959

469
171
51
691
60
751
187
938

2,584 
1,424 
382 
4,390 
427 
4,817 
1,045 
5,862 

493 
196 
66 
755 
76 
831 
111 
942 

2,658 
1,568 
390 
4,616 
443 
5,059 
1,053 
6,112 

536 
216 
37 
789 
49 
838 
98 
936 

Operating margin – continuing 

15.6%

15.1%

16.3%

17.3% 

16.6% 

Adjusted earnings 
Total adjusted operating profit 
Net finance costs 
Income tax 
Non-controlling interest 
Adjusted earnings 
Weighted average number of shares (millions) 
Adjusted earnings per share 

762
(88)
(178)
(36)
460
797.0
57.7p

858
(97)
(194)
(44)
523
799.3
65.4p

938
(85)
(215)
(17)
621
801.2
77.5p

942 
(52) 
(199) 
1 
692 
800.2 
86.5p 

936 
(52) 
(204) 
(3) 
677 
804.3 
84.2p 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Section 6 Financial statements

177

All figures in £ millions 

2008

2009

2010

2011 

2012 

Cash flow 
Operating cash flow 
Operating cash conversion 
Operating free cash flow 
Operating free cash flow per share 
Total free cash flow 
Total free cash flow per share 

Net assets 

Net debt 

Return on invested capital (gross basis) 
Total adjusted operating profit 
Cash tax paid 
Return 
Average invested capital 
Return on invested capital 

796
104%
631
79.2p
631
79.2p

913
106%
723
90.5p
723
90.5p

1,057
113%
904
112.8p
904
112.8p

983 
104% 
772 
96.5p 
772 
96.5p 

788 
84% 
657 
81.7p 
657 
81.7p 

5,024

4,636

5,605

5,962 

5,710 

1,460

1,092

430

499 

918 

762
(89)
673
7,337
9.2%

858
(103)
755
8,504
8.9%

938
(85)
853
8,315
10.3%

942 
(151) 
791 
8,731 
9.1% 

936 
(65) 
871 
9,578 
9.1% 

Dividend per share 

33.8p

35.5p

38.7p

42.0p 

45.0p 

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178 Pearson plc Annual report and accounts 2012

Corporate and operating measures 

Pearson’s corporate and operating measures include the results of Penguin throughout 2012 as the business was 
wholly owned during that period. 

Sales – underlying and constant exchange rate movement  

Sales movement for continuing operations excluding the impact of acquisitions and disposals and movements 
in exchange rates. 

All figures in £ millions 

Underlying decrease 
Portfolio changes 
Exchange differences 
Total sales increase 
Underlying decrease 
Constant exchange rate increase 

Adjusted income statement 

2012 

(41) 
318 
(27) 
250 
(1)% 
5% 

Reconciliation of the consolidated income statement to the adjusted numbers presented as non-GAAP measures 
in the financial statements. 

All figures in £ millions 

Operating profit
Net finance costs 
Profit before tax 
Income tax 
Profit for the year from 
continuing operations 
Profit for the year from 
discontinued operations 
Profit for the year 
Non-controlling interest 
Earnings 

Statutory 
income 
statement

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Intangible 
charges

2012 

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Adjusted 
income 
statement 

515
(81)
434
(148)

286

43
329
(3)
326

98
–
98
(32)

123
–
123
–

66

123

(66)
–
–
–

20
143
–
143

20
–
20
(5)

15

1
16
–
16

180
–
180
(54)

126

2
128
–
128

–
29
29
(1)

28

–
28
–
28

– 
– 
– 
36 

36 

– 
36 
– 
36 

936 
(52) 
884 
(204) 

680 

– 
680 
(3) 
677 

 
 
 
 
 
Section 6 Financial statements

179

Discontinued 
operations

Other net 
gains and 
losses

Acquisition 
costs

Intangible 
charges

Other net 
finance 
income/
costs

Tax 
amortisation 
benefit 

Adjusted 
income 
statement 

2011 

111
–
111

(38)

(435)
–
(435)

19

73

(416)

(73)
–

–
–

–
(416)

–
(416)

12
–
12

(4)

8

–
8

–
8

136
–
136

(43)

93

2
95

–
95

–
19
19

(5) 

14

–
14

–
14

Adjusted income statement continued 

All figures in £ millions 

Operating profit
Net finance costs 
Profit before tax 

Income tax 

Profit for the year from 
continuing operations 
Profit for the year from 
discontinued operations 
Profit for the year 

Non-controlling interest 
Earnings 

Statutory 
income 
statement

1,118
(71)
1,047

(162)

885

71
956

1
957

Adjusted operating profit – underlying and constant exchange rate movement  

Operating profit movement excluding the impact of acquisitions, disposals and movements in exchange rates. 

All figures in £ millions 

Underlying decrease 
Portfolio changes 
Exchange differences 
Total adjusted operating profit increase 
Underlying decrease 
Constant exchange rate increase 

– 
– 
– 

942 
(52) 
890 

34 

(199) 

34 

– 
34 

– 
34 

691 

– 
691 

1 
692 

2012 

(14) 
19 
(11) 
(6) 
(2)% 
1% 

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180 Pearson plc Annual report and accounts 2012

Corporate and operating measures continued  

Free cash flow per share 

Operating cash flow for continuing and discontinued operations before tax and finance charges, divided by the 
weighted average number of shares in issue. 

All figures in £ millions 

2012 

2011 

Adjusted operating profit 
Cash conversion 
Operating cash flow 
Operating tax paid 
Net operating finance costs paid 
Total operating free cash flow 
Non operating tax paid 
Total free cash flow 
Weighted average number of shares in issue (millions) 
Operating free cash flow per share 
Total free cash flow per share 

Return on invested capital 

All figures in £ millions 

Total adjusted operating profit 
Intangible charges 
Operating tax paid 
Return 
Average goodwill and other intangibles 
Average net operating assets 
Average invested capital 
Return on invested capital 

936 
84% 
788 
(65) 
(66) 
657 
– 
657 
804.3 
81.7p 
81.7p 

942 
104% 
983 
(151) 
(60) 
772 
– 
772 
800.2 
96.5p 
96.5p 

Net invested capital

Gross invested capital 

2012

936
(183)
(65)
688
6,371
1,028
7,399
9.3%

2011

942
(139)
(151)
652
5,680
1,047
6,727
9.7%

2012 

2011 

936 
– 
(65) 
871 
8,550 
1,028 
9,578 
9.1% 

942 
– 
(151) 
791 
7,684 
1,047 
8,731 
9.1% 

Return on invested capital is calculated using two methods: 

Gross basis – total adjusted operating profit less operating cash tax paid expressed as a percentage of average 
gross invested capital. Gross invested capital includes the original unamortised goodwill and intangibles. 

Net basis – total adjusted operating profit less intangible amortisation and operating cash tax paid expressed as 
a percentage of average net invested capital. Net invested capital includes the carrying value (after amortisation) 
of goodwill and intangibles. 

 
Shareholder information 

Pearson ordinary shares are listed on the London 
Stock Exchange and on the New York Stock Exchange 
in the form of American Depositary Receipts. 

Corporate website 

The investors’ section of our corporate website 
www.pearson.com/investors provides a wealth of 
information for shareholders. It is also possible to 
sign up to receive email alerts for reports and press 
releases relating to Pearson at 
www.pearson.com/investors/announcements/ 
email-alerts 

Shareholder information online 

Shareholder information can be found on our website 
www.pearson.com/investors/shareholder-
information.  

Our registrar, Equiniti also provides a range of 
shareholder information online. You can check your 
holding and find practical help on transferring shares or 
updating your details at www.shareview.co.uk. For 
more information, please contact our registrar, 
Equiniti, Aspect House, Spencer Road, Lancing, West 
Sussex BN99 6DA. Telephone 0871 384 2233* or, for 
those shareholders with hearing difficulties, textphone 
number 0871 384 2255*. 

Information about the Pearson share price 

The company’s share price can be found on our 
website at www.pearson.com. It also appears in the 
financial columns of the national press. 

2012 Dividends 

Payment date 

Amount per share 

Interim 
Final 

14 September 2012 
3 May 2013 

15 pence 
30 pence 

Payment of dividends to mandated accounts 

Should you elect to have your dividends paid through 
BACS, this can be done directly into a bank or building 
society account, with the tax voucher sent to the 
shareholder’s registered address. Equiniti can be 
contacted for information on 0871 384 2043*. 

Dividend reinvestment plan (DRIP) 

The DRIP gives shareholders the right to buy the 
company’s shares on the London stock market 
with their cash dividend. For further information, 
please contact Equiniti on 0871 384 2268*. 

Section 6 Financial statements

181

Individual Savings Accounts (ISAs) 

Equiniti offers ISAs in Pearson shares. For more 
information, please go to www.shareview.co.uk/dealing 
or call customer services on 0845 300 0430*. 

Share dealing facilities 

Equiniti offers telephone and internet services 
for dealing in Pearson shares. For further 
information, please contact their telephone dealing 
helpline on 08456 037 037 (weekdays only) or, for 
online dealing, log on to www.shareview.co.uk/dealing. 
You will need your shareholder reference number 
as shown on your share certificate.  

A weekly postal dealing service is also available 
through Equiniti. Please telephone 0871 384 2248* for 
details or log on to www.shareview.co.uk to download 
a form. 

ShareGift 

Shareholders with small holdings of shares, whose 
value makes them uneconomic to sell, may wish to 
donate them to ShareGift, the share donation charity 
(registered charity number 1052686). Further 
information about ShareGift and the charities it has 
supported may be obtained from their website, 
www.ShareGift.org or by contacting them at 
17 Carlton House Terrace, London SW1Y 5AH. 

American Depositary Receipts (ADRs) 

Pearson’s ADRs are listed on the New York Stock 
Exchange and traded under the symbol PSO. Each ADR 
represents one ordinary share. For enquiries regarding 
registered ADR holder accounts and dividends, 
please contact The Bank of New York Mellon, 
PO Box 43006, Providence, RI 02940-3006, 
telephone 1 (866) 259 2289 (toll free within the US) 
or 001 201 680 6825 (outside the US). Alternatively, 
you may e-mail shrrelations@bnymellon.com, or log 
on to www.bnymellon.com/shareowner. Voting rights 
for registered ADR holders can be exercised through 
The Bank of New York Mellon, and for beneficial 
ADR holders (and/or nominee accounts) through 
your US brokerage institution. Pearson will file with 
the Securities and Exchange Commission a Form 20-F. 

*Calls to these numbers are charged at 8p per minute plus 
network extras. Lines open 8.30am to 5.30pm Monday 
to Friday. 

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182 Pearson plc Annual report and accounts 2012

Shareholder information continued 

Share register fraud: protecting your investment 

Pearson does not contact its shareholders directly to 
provide recommendation advice and neither does it 
appoint third parties to do so. As required by law, our 
shareholder register is available for public inspection 
but we cannot control the use of information obtained 
by persons inspecting the register. Please treat any 
approaches purporting to originate from Pearson 
with caution.  

For more information, please log on to our website at 
www.pearson.com/investors/shareholder-
information/managing-your-shares and 
www.pearson.com/shareholderfaqs 

Tips on protecting your shares 

›(cid:3)Keep any documentation that contains your 

shareholder reference number in a safe place and 
shred any unwanted documentation 

›(cid:3)Inform our registrar, Equiniti promptly when you 

change address 

›(cid:3)Be aware of dividend payment dates and contact the 
registrar if you do not receive your dividend cheque 
or better still, make arrangements to have the dividend 
paid directly into your bank account 

›(cid:3)Consider holding your shares electronically in a CREST 

account via a nominee 

2013 Financial calendar 

Ex-dividend date  
Record date  
Last date for dividend reinvestment 
election  
Annual General Meeting 
Payment date for dividend and share 
purchase date for dividend reinvestment 
Interim results  
Payment date for interim dividend  

3 April
5 April

12 April
26 April

3 May
26 July
13 September

 
 
Principal offices worldwide 

Section 6 Financial statements

183

Pearson plc 
80 Strand,  
London WC2R 0RL, UK 
T +44 (0)20 7010 2000 
F +44 (0)20 7010 6060 
firstname.lastname@pearson.com 
www.pearson.com 

Pearson Inc. 
1330 Avenue of the Americas, 
New York City,  
NY 10019, USA 
T +1 212 641 2400 
F +1 212 641 2500 
firstname.lastname@pearson.com 
www.pearson.com 

Pearson North America 
One Lake Street,  
Upper Saddle River,  
NJ 07458, USA  
T +1 201 236 7000 
F +1 201 236 3222  
firstname.lastname@pearson.com 
www.pearsoned.com 

Pearson International 
190 High Holborn,  
London WC1V 7BH, UK  
T +44 (0)20 7190 4190  
F +44 (0)20 7190 5700 
firstname.lastname@pearson.com 
www.pearson.com 

Financial Times Group (UK) 
Number One Southwark Bridge, 
London SE1 9HL, UK 
T +44 (0)20 7873 3000 
F +44 (0)20 7873 3922 
firstname.lastname@ft.com 
www.ft.com 

The Penguin Group (UK) 
80 Strand,  
London WC2R 0RL, UK 
T +44 (0)20 7010 3000 
F +44 (0)20 7010 6060 
firstname.lastname@uk.penguingroup.com 
www.penguin.co.uk 

The Penguin Group (USA) 
375 Hudson Street,  
New York City,  
NY 10014, USA 
T +1 212 366 2000 
F +1 212 366 2666 
firstname.lastname@us.penguingroup.com 
us.penguingroup.com 

Pearson plc  
Registered number 53723 (England) 

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184 Pearson plc Annual report and accounts 2012

Notes 

Reliance on this document 

Our Business Review on pages 02 to 43 has been 
prepared in accordance with the Directors’ Report 
Business Review Requirements of section 417 of the 
Companies Act 2006. It also incorporates much of 
the guidance set out in the Accounting Standards 
Board’s Reporting Statement on the Operating and 
Financial Review.  

The intention of this document is to provide 
information to shareholders and is not designed to be 
relied upon by any other party or for any other 
purpose. 

Forward-looking statements 

This document contains forward-looking statements 
which are made by the directors in good faith based 
on information available to them at the time of 
approval of this report. In particular, all statements that 
express forecasts, expectations and projections with 
respect to future matters, including trends in results of 
operations, margins, growth rates, overall market 
trends, the impact of interest or exchange rates, the 
availability of financing, anticipated costs savings and 
synergies and the execution of Pearson’s strategy, are 
forward-looking statements.  

By their nature, forward-looking statements involve 
risks and uncertainties because they relate to events 
and depend on circumstances that will occur in the 
future. There are a number of factors which could 
cause actual results and developments to differ 
materially from those expressed or implied by these 
forward-looking statements, including a number of 
factors outside Pearson’s control. Any forward-looking 
statements speak only as of the date they are made, 
and Pearson gives no undertaking to update forward-
looking statements to reflect any changes in its 
expectations with regard thereto or any changes to 
events, conditions or circumstances on which any such 
statement is based.­ 

 
 
Design and Production: Radley Yeldar (London) www.ry.com 
Print: Pureprint Group

Pearson has supported the planting of 550 square metres  
of new native woodland with the Woodland Trust, helping 
to remove 22 tonnes of carbon dioxide emissions 
generated by the production of this report.

This report has been printed on Edixion Challenger 
Offset which is FSC® certified and made from 100% 
Elemental Chlorine Free (ECF) pulp. The mill and the 
printer are both certified to ISO 14001 environmental 
management system and registered to EMAS the eco 
management Audit Scheme. The report was printed  
using vegetable based inks by a CarbonNeutral® printer.

 
Learn more at www.pearson.com

Pearson plc 
80 Strand  
London  
WC2R 0RL 
T +44 (0)20 7010 2000 
F +44 (0)20 7010 6060