Quarterlytics / Pearson

Pearson

pson · LSE
Claim this profile
Ticker pson
Exchange LSE
Sector
Industry
Employees 10,000+
← All annual reports
FY2018 Annual Report · Pearson
Sign in to download
Loading PDF…
P

e

a

r

s

o

n

A

n

n

u

a

l

r

e

p

o

r

t

a

n

d

a

c

c

o

u

n

t

s

2

0

1

8

Learning  
for life

Pearson Annual report 
and accounts 2018

 
 
 
 
 
Enabling employability, 
connecting the education 
ecosystem and supporting 
lifelong learning.

In this report

T
R
O
P
E
R
C
G
E
T
A
R
T
S

I

01  Overview
02  Key performance indicators

44  Our performance
44  Financial review

04  About Pearson 

54  Operating performance

08  Chair’s introduction

60  Risk management

10  CEO’s strategic overview

62  Principal risks and uncertainties

18  Our strategy
16  Market trends

18  Our strategy

30  Efficacy

32  Sustainability

77  Governance
78  Governance overview 

80  Leadership & effectiveness

96  Accountability

106  Engagement

110  Remuneration

127  Additional disclosures

132   Statement of Directors’ 

responsibilities

133  Financial statements
134   Independent auditors’ report to  
the members of Pearson plc

142  Consolidated financial statements

209  Parent company accounts

220  Five-year summary

222   Financial key performance indicators

226   Glossary of major products  

and services

229  Shareholder information

BC  Principal offices worldwide

Strategy and performance reporting  
The strategic report up to and including p76 is formed  
of three sections: ‘Overview’, ‘Our strategy in action’ and 
‘Our performance’, and was approved for issue by the 
Board on 11 March 2019 and signed on its behalf by:

Coram Williams Chief Financial Officer

 
0101

For every individual, at every stage of their  
life, education is the path to opportunity  
and fulfilment. We are here to help keep the 
whole world learning – because wherever 
learning flourishes, so do people. 

Our strategy   see p18

Education has never been more important.  
In an ever-changing and increasingly 
connected world, many people pursue an 
education to get a better job and to build a 
more prosperous life for themselves and  
their families.

To keep up with the pace of change, we are  
all going to need to be lifelong learners, 
continuously acquiring new knowledge  
and skills to stay on top of new technologies 
and a rapidly changing world of work. 

Connections Academy offers 
flexible education for its students 

 see p15

Studying an online degree 
powered by Pearson, at Maryville 
University   see p6

BTECs provide students  
with real-world experience  

 see p52

Glossary of major products and services   see p226

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements02

Key performance indicators

Financial measures

Sales £million, underlying change

R

Adjusted operating profit1 
£million, underlying change

R

Adjusted earnings per share1 
pence, headline change

R

£4,129m

18

17

16

15

14

-1%

4,129

4,513

4,552

4,468

4,540

£546m

+8%

70.3p

18

17

16

15

14

546

576

635

723

722

18

17

16

15

14

+30%

70.3

54.1

58.8

70.3

66.7

Net debt £million, headline change

Operating profit/loss2 
£million, headline change

Basic earnings per share2 
pence, headline change

£143m

-67%

£553m

143

432

18

17

16

15

14

18

17

1,092

16

-2,497

654

1,639

15

14

-404

348

+23%

553

451

75.6p

18

17

16

-286.8

15

14

+52%

75.6

49.9

101.2

58.1

Operating cash flow and cash 
conversion1 £million, headline change

R

Net cash generated from operations2 
£million, headline change

Dividend per share 
pence, headline change

£513m

-23%

£547m

+18%

18.5p

+9%

18

17

16

15

14

513 (94%)

669 (116%)

663 (104%)

435 (60%)

649 (90%)

18

17

16

15

14

547

462

522

518

704

18.5

17

18

17

16

15

14

52

52

51

Return on invested capital 
(gross basis) %, headline change

R

Return on invested capital 
(net basis) %, headline change

Total shareholder returns3 

R

4.7%

+9%

6.7%

18

17

16

15

14

4.7

4.3

5.0

5.8

5.6

18

17

16

15

14

+8%

6.7

6.2

7.2

6.3

5.7

+30.4%
+47.1%

-12.1%

1 year TSR

3 year TSR

5 year TSR

1  See p46–47 for an explanation of these alternative performance measures. 
2  Equivalent statutory measure. 
3  Source: Datastream.
Note: Underlying growth rates exclude currency movements, portfolio changes and accounting changes. See p222–225 for full reconciliation of the  
alternative performance measures to the equivalent statutory measure and definitions of headline and underlying variances.

R   See how we link strategy to management reward on p110.

Pearson plc Annual report and accounts 20180303

Businessmeasures

1  Growmarketsharethroughdigitaltransformationofour 

coursewareandassessmentbusinesses R

p20 

Digital revenue4 % 

US Higher Education Courseware 

Shift from physical to digital test papers 
marked for US Assessment %

62%

34%

28%

38%

59%

32%

27%

41%

18

17

18

17

55%

50%

45%

50%

18

17

16

15

56%

55%

52%

45%

44%

45%

48%

55%

Digital

Digitally-enabled

Non-digital

Digital Non-digital

Digital Non-digital

4  Excludes WSE, US K12 Courseware and GEDU. WSE was sold in 2018; US K12 Courseware was held for sale in 2018 and we announced the agreement to  

sell this business in 2019; and GEDU was sold in 2017

2  Investinstructuralgrowthmarkets

Virtual Schools (Connections Academy)

Growth

Professional Certification (Pearson VUE)

Underlying revenue

+8%

Underlying revenue

FTE students in continuing partner schools 

+11%

Test volume

Global Online Program Management

Growth

English

Underlying revenue

Enrolments

+10%

+14%

English Courseware underlying revenue

PTE Academic test volume

3  Becomeasimpler,moreefficientand 

moresustainablebusiness R

This strategic priority is captured in more detail  
in the strategy section on p24.

p22 

Growth

+4%

+4%

Growth

+3%

+30%

p24 

Non-financialmeasures

Talent and employee engagement

p37 

Deliver gender diversity

2018

2017

Employees who took part in our 2018 
organisational health survey

Participating employees who agreed with 
our organisational health approach

57%

Female Board members

Female senior managers5

59%

Female employees

UK median gender pay gap

Reduce our carbon footprint

p39 

Global greenhouse gas emissions  
(Metric Tonnes of CO2e)

84,649

-19% 

5  Two reporting lines from the Chief Executive. 

30%

31%

62%

14%

30%

30% 

61% 

15%

p38 

Note: Underlying growth rates exclude currency movements, portfolio changes and accounting changes.

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements04

About Pearson

We are the world’s learning company operating 
in 70 countries around the world with more 
than 24,000 employees, providing a range of 
products and services that help people make 
progress in their lives through learning.

Where we operate

Sales by geography

We operate in 70 markets worldwide, with a focus on those 
below. We report by geography because this is how we deliver 
learning: providing a range of educational products and services 
to institutions, governments, professional bodies and individual 
learners in our key markets around the world to help people 
everywhere aim higher and fulfil their true potential.

  North America  £2,784m

  Core markets  £806m

  Growth markets  £539m

 North America

 Growth markets

Our largest market including  
all 50 US states and Canada.

 Core markets

Our international business in 
established and mature education 
markets including the UK, Europe, 
APAC and North Africa.

Our growth markets are emerging 
and developing economies with 
investment priorities in Brazil,  
India, South Africa, Hispano-
America, Hong Kong & China  
and the Middle East.

What we offer

Sales by products and services

We provide content, assessment and digital services to schools, 
colleges and universities, as well as professional and vocational 
education to learners to help increase their skills and 
employability prospects. Increasingly, we do this through 
partnership models where we bring investment, expertise  
and scale to help deliver better learning outcomes.

  Courseware 49%

  Assessment 33%

  Services 18%

Pearson plc Annual report and accounts 20180505

Our major businesses are focused on two key strategic priorities:

 See our strategic priorities, p20

1

Grow market share through digital 
transformation

2

Invest in structural growth markets

Digitisation enables us to drive improvements in learning 
outcomes. It allows us to build a more sustainable and profitable  
business with a more visible and predictable revenue  
profile, based around access not ownership models.

Fast growing areas that will be the long-term growth drivers  
of Pearson – such as Online Program Management (OPM),  
Virtual Schools, Professional Certification and English  
Language Learning.

HigherEducationCourseware

Our course content and digital resources help 
educators gain better insights on their students 
and unlock learners’ potential. We increasingly 
sell directly to consumers and to educational 
institutions enabling our business to become 
more predictable. The shift to digital means 
students can come to class better prepared 
from day one. This helps drive better learning 
experiences and outcomes.

 See case study, p55

US Assessment 

We partner with US educators and states to 
develop new, personalised ways of learning 
through effective, scalable assessments that 
measure 21st century skills and inform 
instruction for all learners.

UKAssessment&Qualifications

In the UK, Pearson is a market leading 
organisation offering academic and vocational 
qualifications including GCSEs, A Levels and 
BTECs. We are driving the adoption of AI in 
assessment to support better learning.

 See case study, p52

OnlineProgramManagement

Pearson helps higher education institutions 
launch or expand online degrees, enabling 
them to increase enrolments, support online 
learning, boost graduation rates and deliver  
on employability.

 See case study, p6

VirtualSchools

Pearson delivers K12 online education to 
schools and students across the US and world. 
Solutions include the accredited Connections 
Academy, an online school programme which  
is delivered via full time, online public schools. 
This is an option for families seeking 
personalised learning and a high-quality 
alternative to the traditional classroom.  
A global online private school, International 
Connections Academy, is also available. 

 See case study, p15

ProfessionalCertification

We help organisations measure and make 
improvements to ensure the success of 
employees and learners, helping support 
lifelong learning. Test owners and test takers 
across the world choose us to help develop, 
manage, deliver and grow their computer-
based testing programmes. With some of the 
industry’s most secure testing environments, 
we are a leader in computer-based testing.

English

Pearson English language teaching develops 
courses, qualifications and learning tools to 
make teaching English easier. Our fast-growing 
test, Pearson Test of English Academic, is a 
leading computer-based test of English for 
study abroad and immigration.

 See case study, p42

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements06

Pearsonplc Annual report and accounts 2018

Icanworkfulltimeasa19yearold.  
I can get my experience way before a lot 
of my generation so that’s been a great 
opportunity for me.

JORDAN DAVIS 
MARYVILLE UNIVERSITY

Jordan Davis is a sophomore at 
Maryville University studying 
cybersecurity. Like most of his 
college-age peers, he also has a job.  
It can be hard to balance schoolwork 
with the demands of a job. 

Pearson helps institutions expand 
their educational reach through 
effective online program 
management solutions. By delivering 
online degree programs or extending 
the reach of existing online programs, 
students like Jordan have the 
opportunity to excel at school  
and at work. 

Since OPM courses are delivered 
online, learners have the freedom and 
flexibility to learn when and where 
they need to, and faculty members 
are able to engage students in courses 
designed with rich content and robust 
learning activities.

Pearson currently supports more 
than 40 academic partners and runs 
nearly 350 global programs with 
400,000+ course registrations in 2018, 
to give learners more control over 
their education and help them get a 
better job and a better life.

GlobalOnlineProgramManagement

2

Aligned to strategic priority, p22

£234mRevenue+10%Underlying revenue growth0707

O
v
e
r
v
i
e
w

O
u
r
s
t
r
a
t
e
g
y
i

n
a
c
t
i
o
n

O
u
r
p
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

Section 1 Overview 
 
 
 
 
08

Chair’s introduction

2018 has been a pivotal year for Pearson 
as we returned to underlying profit 
growth and laid a firm foundation for 
further progress in 2019.

SidneyTaurel 
Chair

Dear Shareholders,

2018 has been a pivotal year for Pearson. 
The pace of our strategic delivery over the 
past year has been strong, improving both 
our operational and financial performance 
as we returned to underlying adjusted 
operating profit growth for the first time 
since 2014. This marks an important 
milestone for us, with the business meeting 
strategic expectations and hitting its 
financial targets.

While we are still in the midst of a 
transformation and the environment  
in a key business, US Higher Education 
Courseware, remains challenging,  
a strong performance in our structural 
growth opportunities in 2018 largely  
offset the declines we saw in this market. 
Furthermore, we continued to make good 
progress with our digital transformation 
increasing digital and digitally-enabled  
sales to 62%1.

I do not underestimate the scale of the 
transformation we are undertaking but 
believe we delivered real and sustainable 
momentum in 2018. Management continues 
to faithfully execute on our strategy, further 
simplifying the company, growing our digital 
capabilities and investing in structurally 
growing businesses. Our near-term 
prospects look increasingly bright and the 
long-term opportunities remain significant.

Making progress implementing our 
short-to-medium-term strategy

As a Board, in 2018 we spent considerable 
time monitoring our progress on 
implementation against Pearson’s three 
immediate strategic goals – growing market 
share through our digital transformation, 
investing in structural growth markets,  
and becoming a simpler, more efficient  
and more sustainable business.

A key tenet of our strategy has been the 
steady investment in the business to 
support our digital transformation. This is 
an area the Board has fully supported and, 
in 2018, the business made good progress 
as it lays plans to develop a digital first 
approach built around artificial intelligence 
and data analytics – a digitally-enabled 
offering that will deliver value to customers 
faster, while at the same time ensuring 
better outcomes. This will be crucial to  
our future competitiveness as well as our 
ability to retain and attract the best and 
brightest talent to support our transition  
to a digital led model.

We are continuing to invest in structural 
growth markets that promote lifelong 
learning, delivering good growth across 
each of these four businesses – Professional 
Certification, Virtual Schools, Online 
Program Management (OPM) and English 
language learning and assessment.

Our simplification programme, which we 
embarked upon in 2017, is performing 
ahead of plan as we strive to make Pearson 
an efficient and more focused business. 
During 2018, we increased and accelerated 
our cost savings and now expect to deliver 
total annualised cost savings in excess of 
£330m by the end of 2019. This is ahead of 
our original plan of £300m of savings.

We also continued the process of simplifying 
the portfolio in 2018, to enable us to focus 
on the biggest opportunities in education. 
We completed the disposal of Wall Street 
English and our stake in Mexican joint 
venture, UTEL, in the first half of the year.  
The proceeds of these sales helped 
strengthen our balance sheet further and 
improve our cash position. We have recently 
announced the disposal of our US K12 
Courseware business, which is a further 
milestone in our simplification journey.

You can read more about these 
accomplishments in the Chief Executive’s 
overview that follows.

Focusing on Pearson’s  
longer-term future

As the Board has become more confident  
in progress on implementation against 
Pearson’s three immediate strategic  
goals, it has focused even more on the 
company’s longer-term future, evaluating  
and planning our long-term strategy, to ensure 
we continue to evolve and meet our  
strategic vision of delivering lifelong  
learning to customers, leading to increased 
employability and work-related skills,  
as part of a wider ecosystem of delivery 
partners and stakeholders.

As we now look ahead, we expect to build on 
our performance in 2018 and deliver further 
profit growth in 2019 and for revenue to 
stabilise. We remain confident about Pearson’s 
longer-term prospects and on building 
shareholder value through the delivery of 
profitable growth and strong cash generation, 
while continuing to invest for the future.

Focused on shareholder returns

As Chair it is my job to protect and grow 
shareholder value through the prudent 
allocation of capital.

Pearson’s capital allocation policy remains 
unchanged: to maintain a strong balance  
sheet and a solid investment grade rating,  
to continue to invest in the business,  
to have a sustainable and progressive  
dividend policy, and to return surplus  
cash to our shareholders where appropriate.

In recent years, we have navigated through 
a period of significant change – both within 
Pearson and across the industry as a whole. 
Tight financial and cash management and 
oversight of the business means that, while 
there is still much to be done, we are now in 
a significantly stronger financial position 
than we have been for several years. This 
financial strength underpins our business 
transformation and continuing investment 
in the company.

1  Excluding WSE and US K12 Courseware.
Underlying growth rates exclude currency movement portfolio changes and accounting changes.

Pearson plc Annual report and accounts 20180909

One year and three year TSR % change

One year

Three year

Progress over the last three years

Pearson

FTSE 100

FTSE All-Share

-8.73

-9.47

30.37

47.15

21.66

19.54

2016

2017

2018

Adjusted earnings per share1

58.8p

54.1p

70.3p

Dividend per share

52p

17p

18.5p

Net debt

£1,092m £432m £143m

FTSE All-Share Media

STOXX 600 Media

-1.29

-5.38

3.39

11.78

In terms of the dividend, when we made  
the hard decision to cut the dividend in  
2017, we said that we would reset it to be 
sustainable and progressive going forward. 
We have proposed a final 2018 dividend of 
13p, an increase of 8%, equating to a full 
year dividend of 18.5p per share. This 
reflects the Board’s continued confidence  
in the future growth of the business.

We also completed a £300m share buyback 
in February 2018, following our disposal  
of a 22% stake in Penguin Random House  
in October 2017.

I am pleased to report that our UK pension 
Plan is in surplus, with a well-run Plan for  
the benefit of all its members. In early 2019, 
the Plan purchased a further insurance 
buy-in policy with Legal & General, 
amounting to c.£500m, putting the Plan  
in an even stronger position and further 
reducing our future pension funding risk,  
at no additional cost to Pearson.

The continued stabilisation of the business, 
combined with disciplined capital 
management, helped Pearson to become 
one of the top five FTSE 100 companies in 
2018 for shareholder returns.

Ongoing focus on  
corporate governance

Corporate governance remains an 
important area of focus for the Board and  
I enjoyed spending time throughout the year 
with many of our shareholders to ensure  
we maintained an open, transparent 
dialogue on our strategy and progress. 
More broadly, our Board members have 
been engaging with employees, educators, 

GovernanceatPearson

For more information on corporate 
governance visit www.pearson.com/
governance   see p77

learners, community and thought leaders, 
and other stakeholders in a variety of ways 
throughout the year.

During the year my fellow Board members 
and I visited some of our offices across the 
Pearson network including in Milan, Italy 
and Cape Town, South Africa, to meet and 
engage with employees and other 
stakeholders, and hold meetings to share 
learnings around some of the exciting 
opportunities coming out of our Core  
and Growth markets – for example fast 
growing products such as the Pearson  
Test of English Academic.

This continues to be a focus for us in the 
year ahead.

Talent

I would like to thank all colleagues in the 
business for their efforts in achieving a 
successful 2018. Our people are key to the 
future of Pearson and as a Board we are 
increasingly focused on ensuring we have  
a corporate culture that is inclusive, 
innovative and meritocratic.

My fellow Board members and I are 
delighted to be able to help support our 
talent pipeline through the introduction  
of a new mentoring programme. You can 
read more about our employee engagement 
and talent initiatives in the Governance 
section which begins on p77.

Board composition

Our Board benefits from having a wide 
range of experience, skills and backgrounds 
spanning business strategy, innovation, 
education, digital & technology, 
sustainability, international, regulatory 
affairs and more.

We saw two changes to the Board over  
the course of 2018. In February 2018  
Michael Lynton joined us as a Non-Executive 
Director. Meanwhile we said goodbye  
to Harish Manwani, a Non-Executive 
Director of Pearson since 2013, who retired 
from the Board at the AGM in May. I thank 
Harish for his commitment and contribution 
to Pearson.

Looking ahead

We will continue to transform the business 
through moving our US Higher Education 
Courseware business into a more digital and 
direct to consumer business, and continue 
to invest in and develop our long-term 
structural growth opportunities. Through 
our simplification programme we will 
emerge a simpler, more efficient and  
agile company with a cost base that is 
considered optimal for the size and scale  
of the business.

Pearson has proved resilient, we have laid 
solid foundations for growth and the Board 
is confident that the management team 
continues to execute faithfully on the 
strategy as we look to deliver another  
good performance in the year ahead.

We remain confident about Pearson’s 
longer-term prospects and on building 
shareholder value through the delivery  
of profitable growth and strong cash 
generation, while continuing to invest for  
the future.

I look forward to seeing you in the  
coming year and thank you for your  
ongoing support.

SidneyTaurel 
Chair 

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements10

CEO’s strategic overview

Technology is radically changing the way  
we live, work, and learn, and we are only  
in the early stages of what is possible.

JohnFallon 
Chief Executive

Dear Shareholders,

A year of progress

We are making good progress, financially, 
operationally and strategically. Underlying 
adjusted operating profit increased by 8% 
last year, with a healthy 94% of that profit 
converted into cash. We outperformed on 
our cost savings plan and are now on track 
to achieve more than £330m in annualised 
cost savings by the end of this year. We 
strengthened our balance sheet even 
further, allowing us to invest more than  
ever in the digital transformation of our 
company. The demand for dynamic, 
evidence-based, outcome led, digital first 
education products and services is growing 
all the time. So we are investing in the digital 
platforms, products and services that help 
people make progress in their lives through 
learning – and it is starting to pay off.  
Our digital and digitally-enabled revenues 
now account for 62%1 of our sales and we 
expect them to grow steadily over time. 

A strategy for future,  
sustainable growth

There is, however, a lot still to do. On the 
measure that is the best indicator  
of our company’s long-term success – 
sustainable and profitable growth in like for 
like sales – we are not yet where we need to 
be. Underlying sales were down by a further 
one percent last year. What is encouraging, 
though, is that we expect revenues to 
stabilise this year – an important step in the 
Pearson recovery – before starting to grow 
again in 2020 and future years. 

That growth will be driven by our compelling 
vision of Pearson’s future, a clear 
understanding of the capabilities –  
the competitive edge – that will get us  
there, and what we need to be focusing  
on today to secure that future.

Pearson is the world’s learning company. 
Our purpose is to empower people to 
progress in their lives through learning, 
enabling them to acquire the knowledge 
and skills to thrive in an ever-changing and 
increasingly connected world. As the link 
between education and employment 
becomes both more important and  
explicit, we aim to be at the heart of a  
wider ecosystem of partners, shaping  
the future of learning.

  And three, making Pearson simpler and 
more efficient. This does not just cut costs. 
It also provides an important platform for 
future growth because it enables us to 
reallocate investment to our growth areas 
more quickly, innovate at scale, and build a 
more direct, longer-term relationship with 
the tens of millions of learners who use 
Pearson products each year.

A digital first approach

We will be able to play that role because of 
the world-class capabilities we bring to bear, 
and the ways in which we combine them to 
achieve better learning outcomes. We will 
get there by focusing on the three things 
that are starting to change the growth 
dynamic of Pearson:

The increasingly digital nature of our 
courseware and assessment businesses  
can be seen in the work we do with 
American schools and universities.  
Digital now accounts for 56% of all tests  
we administer in US schools and 55% of our 
US Higher Education Courseware revenue. 

  One, we are leading the digital 
transformation of our courseware and 
assessment businesses. These businesses 
make up 65% of our sales today. Their 
collective sales fell by 4% underlying last 
year as we are at a point in the 
technological disruption of these 
businesses where the impact of the decline 
in analogue sales (from textbooks and 
paper and pen testing) is still greater than 
the benefit of growing digital uptake.  
We are now close to a tipping point in  
these businesses, however, where the 
momentum shifts. As these businesses 
become increasingly digital first, the rate  
of decline will gradually lessen before 
revenues stabilise and, in time, grow again.

  Two, we are investing more in our 
businesses in structurally growing markets. 
These businesses, all fully digital or 
digitally-enabled, make up 35% of our sales 
today and grew 7% underlying last year.  
As we invest more, these businesses will 
grow more quickly and, as they become a 
bigger part of Pearson, they help the 
company as a whole to start to grow again.

This digital first approach is driving our 
product innovation and investment.  
Our Global Learning Platform (GLP) will 
accelerate our ability to develop, test, and 
deliver highly personalised experiences 
across all of our products and services, 
eventually becoming a platform for  
growth for the whole company. 

Revel, our first fully integrated digital 
courseware product, increased subscribers 
by over 40% last year. New Revel titles,  
with enhanced assignment options and 
sophisticated data analytics, will be the first 
products to launch commercially later this 
year on the GLP.

We will also launch our first Artificial 
Intelligence (AI) powered maths tutor, as a 
mobile app marketed directly to Calculus 
students around the world, providing step 
by step feedback instantaneously on hand 
written attempts to solve a problem. 

1  Excluding WSE and US K12 Courseware.
Underlying growth rates exclude currency movement portfolio changes and accounting changes.

Pearson plc Annual report and accounts 20181111

Key achievements in 2018

Adjusted operating profit1

Strong balance sheet, low net debt

£546m

£143m

Achieved 2018 adjusted operating profit  
in the upper half of our guidance range.

1  See p46–47 for an explanation of  

this alternative performance measure  
and p222–225 for full reconciliation  
of the numbers to the equivalent  
statutory measure.

Continuing organic investment

£700m+

Continued investment in fastest  
growing businesses in order to  
build a pipeline to grow revenue  
over the next few years.

Net debt down from £432m in 2017  
as we continue to strengthen our  
balance sheet, enabling us to navigate  
a large transformation.

Simplification programme ahead  
of plan

£130m

In year cost savings for 2018 running 
ahead of our plan enabling further 
investment back into the business.  
Total annualised cost savings now 
expected to be £330m+.

Pearson’s digital revenue 2018 Percent of sales2

Digital 34%

Digitally-enabled 28%

Non digital 38%

2  Excludes WSE and US K12 Courseware.

We will partner with universities on our first 
AI powered essay marker, that will adapt to 
the personal style of any professor. And we 
expect to bring a new adaptive maths 
product, which we are currently piloting,  
to commercial launch early next year.

This growing, innovative product pipeline 
signals we are now ready to shift our higher 
education product portfolio to a digital first 
model, with frequent releases of content, 
features and updates no longer tied to an 
edition cycle. 

Print resources will be available, but as 
rental or an “add on” service. This means 
better customer choice with simple, 
affordable and convenient access to the 
courseware that enables students to be 
successful – and all giving better insights  
for instructors to enable better outcomes.  
A digital first, subscription-based business is 
also, of course, a much more stable one.

Increased investment in our structural 
growth opportunities is also paying off. 
Online Program Management, (OPM) our 
business helping universities scale online, 
increased underlying sales 10% last year, 
with global course registrations growing 
14%. We signed a new OPM contract with 
leading European business school ESSEC in 
France – the fourth global market we have 
entered in OPM – allowing students to study 
AI and big data in an online masters format.

Our virtual schools business, Connections 
Academy, grew underlying revenue by 8%. 
Professional Certification grew underlying 
revenue by 4% with over 70 new contracts 
signed during the year. 

The Pearson Test of English Academic,  
our homegrown test of English aptitude, 
increased test volumes by 30% in part 
driven by the extension of the Australian 
immigration office contract for a further  
two years. This has opened up additional 
opportunities with governments and 
educational institutions that we are 
currently exploring. The Pearson Test of 
English is also a good example of how,  
as we become a simpler and more efficient 
company, we are also able to operate much 
more globally, sharing innovation more 
quickly with customers all over the world. 

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements12

CEO’s strategic overview

A wider trend in lifelong learning is the 
growing demand for employer certified  
and applied, career relevant education.  
Our leadership in BTEC and apprenticeship 
programmes is an interesting opportunity 
to grow internationally – and we are working 
on some promising initiatives in Thailand, 
Vietnam and China.

It is by focusing on these three priorities – 
leading the digital transformation of our 
courseware and assessment businesses; 
investing more in our structurally growing 
businesses; and making Pearson simpler 
and more efficient – that we will set Pearson 
growing again. As we accelerate our move  
to digital, Pearson also becomes more 
sustainably profitable and scalable, with a 
more reliable and predictable revenue and 
cash profile.

Our commitment  
to efficacy and impact

Underpinning all of this work is our 
commitment to efficacy, to achieving the 
very best learning outcomes. Last year,  
we became the first education company in 
the world to publish externally audited and 
independently reviewed reports about the 
efficacy of our products. This year, we are 
releasing our second series of reports. 
These reports give us confidence that our 
existing products can be used to impact on 
outcomes that matter to our customers and 
learners. Our public commitment to efficacy 
is also influencing others in the sector to 
now take up similar work. What is most 
exciting, though, is how we are applying 
what we are learning to the next generation 
of digital first products and services that  
we are launching this year. We are able to 
explicitly connect the outcomes that matter 
most to our customers: evidence-based 
content, assessment, and technology, all 
designed to be implemented in ways that 
maximise the impact on learning. This 
enables us to shape the future of learning  
so educators, learners, employers – and 
shareholders – all get the best possible 
return for the investments we make. 

Promoting talent and diversity 
through a time of great change

Making an impact matters to the highly 
motivated and talented colleagues who, 
inspired by our mission and purpose,  
are committed to driving the company  
through what is, by any definition, a major 
transformation. Many new and talented 
employees are joining Pearson, but we  
also continue to say goodbye to some 
long-standing friends and colleagues.  
As we align our cost base, and bring 
everything we do in line with the future 
direction of the company, the scale and pace 
of change can be disruptive and difficult for 
many colleagues. This makes it all the more 
important that we are very focused on the 
overall health of the organisation, and in 
fostering a culture that enables people to 
learn, to grow, and to be able to innovate, 
through these times of change. 

To do that, we are focusing on developing 
talent at all levels, and we remain firmly 
committed to improving diversity and 
inclusion across the company. For example, 
as required by UK legislation, we now 
publish an annual gender pay report 
covering our UK employees, which reveals a 
median pay gap, in favour of men, of 14%. 
The only way to close this gap is to have 
more women in more senior positions in  
the company, and we are taking concerted 
actions that we believe will help us to 
achieve this over time. As a global company, 
we think it is important to hold ourselves  
to account on that basis, so we are planning 
to publish a company-wide gender pay 
report next year.

We continue to make progress. We are 
proud to be recognised on Forbes Best 
Employers for Diversity in 2019 and 
Bloomberg’s Gender Equality Index. We are 
also proud of the progress and the external 
recognition of our sustainability work. In 
January 2019, we were named as one of the 
Global 100 Most Sustainable Corporations  
in the World, which ranks large companies  
on their performance of reducing carbon 
and waste, their gender diversity among 
leadership, revenues derived from clean 
products and overall sustainability. 

A simpler portfolio

We have now reached an agreement to sell 
our US K12 Courseware business to Nexus 
Capital Management. School publishing in 
America has been an important part of 
Pearson for many years, and what it does 
matters to teachers and students across the 
country. We are pleased to have found new 
owners who are committed to its future, 
and we wish it every success. The sale frees 
us up to focus on the digital first strategy 
that will drive our future growth. Through 
our assessment, virtual schools, advanced 
placement and career education 
businesses, we will still serve schools across 
America and we will now be better placed  
to focus on the areas in which we can help 
students to be successful in their studies 
and future careers.

Looking ahead 

Last year, Viscount Blakenham, Pearson’s 
former Chairman and CEO, and the last 
member of the Pearson family to lead the 
company, sadly passed away. Michael was 
widely regarded for his staunch defence of 
editorial independence and freedom of 
speech, his commitment to international 
growth and expansion, and his personal 
embodiment of Pearson’s values.

In terms of its focus and operations, Pearson 
is now quite different from the company he 
stepped down from 23 years ago. What has 
not changed is our commitment to taking a 
long-term view, and creating sustainable 
value for our shareholders by providing 
important services to our customers in 
entrepreneurial and innovative ways. 

Accelerating the move to more accessible, 
more affordable and better learning is as 
important as anything that this company 
has taken on in its 175 year history. We are 
confident that our strategy will deliver 
long-term sustainable growth, and we 
expect to make further progress in 2019. 

Thank you for your ongoing support. 

JohnFallon 
Chief Executive

Pearson plc Annual report and accounts 20181313

Executive team

JohnFallon Chief Executive

CoramWilliams Chief Financial Officer

AlbertHitchcock Chief Technology  
& Operations Officer

AnnaVikströmPersson  
Chief Human Resources Officer

BobWhelan President Pearson Assessments

BjarneTellmann General Counsel  
& Chief Legal Officer

DeirdreLatour Chief Corporate Affairs Officer

GiovanniGiovannelli  
President Growth Markets

JonathanChocqueel-Mangan  
Chief Strategy Officer

KevinCapitani President North America

RodBristow President UK & Core Markets

TimBozik President Global Product

Section 1 OverviewOverviewOur strategy in actionOur performanceGovernanceFinancial statements14

Pearson plc Annual report and accounts 20181515

Onlinelearningistheonlywayfor 
metokeepupwithschool because 
I can set the pace for my coursework.

Virtualschools

2

Aligned to strategic priority, p22

ARUWIN SALEHHUDDIN 
STUDENT ATHLETE

Aruwin chose Colorado Connections 
Academy, a virtual school, because it 
offered her the flexibility to pursue 
her dream of becoming a professional 
alpine skier. 

In between practice sessions and 
competitions, Aruwin spends time 
planning for her future. After high 
school, she hopes to attend Cornell 
University, with the goal of becoming 
an architect or industrial designer 
after her skiing career. 

Connections Academy allows 
students like Aruwin to pursue their 
dreams today, while also preparing 
them for the careers they want later. 
Connections Academy schools are 
tuition-free, online public schools  
for students in grades K through 12.

At Connections, students can work  
at their own pace and are supported 
by certified teachers who create 
personalised learning plans.  
Over 70,000 students in the US take 
advantage of this virtual option,  
while international students can enroll 
in our online private school. This way 
of providing education to even more 
learners has been hugely successful 
– 93% of parents with enrolled 
students say they would recommend 
the programme to others. 

£288mRevenue+8%Underlying revenue growthSection 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements16

Market trends

Technology is changing expectations 
and increasing possibilities in education.

The rise of choice

Gen-Z needs  
tech + teachers

Technology and access means 
young people today have more 
choices than ever – and expect 
it everywhere, even in how 
they learn. While institutions 
continue to influence and  
drive learning, students are 

playing a bigger role in their 
own learning, whether it is 
choosing what they need to 
pass a course or where they 
obtain their learning or 
credentials from. 

Young people believe in the 
value of education and 
expect their learning 
experiences to mimic other 
experiences in their lives that 
have been enabled by 
technology – making 

everything more seamless, 
efficient, accessible and 
intuitive. Teachers have a 
vital role to play and now 
technology is enabling 
teachers to teach and reach 
students more effectively.

The  
career-driven 
learner

Non-traditional 
paths to success

Everything will be affected  
by the changing nature of  
work in the decades to come. 
How learners react to that, 
however, is going to vary  
based on context, personality, 
and background. 

While traditional learners may 
continue to gravitate towards 
formal educational settings, 
there will be a new crop of 
multi-generational, driven, 
“Career-Learners” who will 
seek out flexible learning for 
continued success in life.

As the future of learning 
evolves, educators are 
preparing students for a  
world of work whether or  
not they go to university.

A traditional education is not 
always in reach for an 
increasingly diverse student 
population, despite the 
inherent belief that one needs 
an education to be successful. 

Many young students struggle 
in school or have other barriers 
to attending higher education, 
and believe that traditional 
university is not for them. 

Pearson plc Annual report and accounts 20181717

Wecantakeadvantage
ofAItechniques to 
create more engaging 
teaching and learning 
experiences.

MILENA MARINOVA
SVP, ARTIFICIAL INTELLIGENCE (AI) PRODUCT  

& SOLUTIONS, SAN FRANCISCO, CA 

AIandeducation

AIasthesolution

I joined Pearson in 2018 as the SVP of 
Artificial Intelligence (AI) Products and 
Solutions. In this role, I make sure we are 
taking advantage of advancements in 
Machine Learning – or AI broadly –  
to create more engaging teaching  
and learning experiences. 

Pearson’s digital transformation is helping 
more people develop the skills they need 
to prosper, and we are well positioned  
to engage with millions of learners  
across the world because of our reach  
and expertise. 

Education has the potential to benefit 
hugely from digital disruption and 
advancements in AI. The opportunity  
to utilise AI to improve the learning 
experience, and ultimately to better 
prepare people for their career in the 
future, is an incredibly exciting prospect.

Currently, I am working on developing 
human-centric solutions – this means 
making learning experiences better  
for students and teachers; enabling 
lifelong learning through more accessible 
and affordable products; and, building 
better products and solutions using  
new technologies.

Many companies don’t have a deep 
enough understanding of how to use  
AI to solve the biggest problems they 
have. It is important to be really clear  
on the problem in order to identify the 
right approach. In addition, the problem 
must determine which AI algorithms are 
used, not the other way around. 

At Pearson the problem we are trying  
to solve is clear: how to make learning 
experiences better through products  
and services that deliver increased 
engagement and improved outcomes  
for more learners around the globe.

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements18

Our strategy

Our mission is to help people make progress in their lives through learning.

Our Vision
is to have a direct relationship with millions of lifelong learners and to link  
education to the way people aspire to live and work every day. To do that, we will collaborate  
with a wide group of partners to help shape the future of learning.

Our Capabilities
include combining world-class educational content and assessment, powered by services and technology,  
to enable more effective teaching and personalised learning at scale. Our capabilities are based on  
our deep expertise in how people learn, and we apply them to our three strategic priorities:

1

Grow market share through  
the digital transformation  
of our courseware and 
assessment businesses

Our strategic priorities

2

Invest in structural  
growth opportunities

3

Become a simpler,  
more efficient and more 
sustainable business

Shift from selling 
ownership of our 
content to selling 
print or digital 
services 

Global Learning 
Platform: A cloud-
based, scalable 
product platform

Online  
Program  
Management

Virtual  
Schools

Eliminate  
duplication  
and speed up 
innovation

Increase 
standardisation to 
reduce costs and 
improve scalability

English Language 
Learning &  
Assessment

Professional 
Certifications  
& Licensure

Provide world- 
class customer 
experiences that 
improve efficacy  
and outcomes

Ensure access  
to quality  
education  
for all

Our values are brave, imaginative, decent and accountable

Wearetheworld’slearningcompany

Pearson plc Annual report and accounts 20181919

Delivering  
long-term value  
for all stakeholders

Customerexperience

Our customers, including learners, 
educators, employers, governments 
and more, benefit from a great 
consumer experience with consistent 
focus on learning outcomes.

Supportingsustainablegrowth

Delivering returns for our 
shareholders through a long-term 
improvement in top line and bottom 
line growth. Over time this helps 
increase the share price and maintain 
a progressive, sustainable dividend.

Employeeengagement

Through our transformation we are 
focused on supporting our people, 
driving equality and diversity, and 
helping them make progress at 
Pearson and in their lives.

Strengthensustainability

Through our sustainability and social 
innovation work we are helping 
increase access to quality education 
for more people around the world and 
reducing our environmental footprint. 

Strategic advantages

Insightsandcapabilities

Investingbackintoourbusiness

Globalreachandscale

We partner with world-class authors  
to develop our content and we  
take a data-driven approach to 
product design, based on proven 
learning science and pedagogy.  
This enables huge advancements  
in rich content, personalised  
learning and effective analytics.

Pearson’s strong balance sheet 
underpins the continuing investment 
in our digital transformation and 
structural growth markets. We are 
investing record levels to become  
the winners in digital education.

We have a truly global scale and  
focus. We operate in 70 markets 
worldwide. Our products and services 
benefit from being centrally 
developed, globally deployed with 
local expertise and capabilities 
ensuring success.

Capitalallocation

 Maintain a strong balance sheet

 Maintain an investment grade credit rating

  Invest in our business – we are investing 
over £700m in our digital future

  Return capital via a sustainable and 
progressive dividend

  Return any excess capital via  
special returns where appropriate

To read more about the value  
we create for our stakeholders

 see p26

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements20

Our business model and strategic priorities

Read more about our  
three strategic priorities: 

1

2

3

Grow market share through  
digital transformation

Invest in structural  
growth markets 

Become a simpler,  
more efficient and more 
sustainable business.

E
C
N
A
M
R
O
F
R
E
P

T
E
K
R
A
M

I

S
E
I
T
I
R
O
R
P
D
N
A
S
S
E
R
G
O
R
P

L
E
D
O
M
S
S
E
N
I
S
U
B

1

Growmarketsharethrough 
digitaltransformation

US Higher Education Courseware

2018revenue
£976m
-5%1
Digital revenue 

Digitalrevenue

Percentageoftotalrevenue

24%

2018

2017

55%

50%

45%

50%

Digital
Non-digital

40%+2
Market share

  Total revenue in this segment 
declined by 5%1 in 2018 due to 
a continuation of underlying 
market pressures on print 
courseware revenue

  Digital revenue grew 2% in 2018 

  Accelerated shift to affordable 
and access initiatives, 
including our partner print 
rental programme, eBooks 
and Inclusive Access 

  In Inclusive Access we signed 
192 new institutions in 2018, 
taking the total of not-for 

profit and public institutions 
served to 617.  
See p227 for more on IA 

  8% of 2018 revenue in this 
segment derives from IA, 
equating to roughly 1.4m 
course enrolments 

  Transitioning our product 
portfolio from primarily 
print-led product experiences 
to digital first products 

  Launch of Global Learning 
Platform with Revel in 2019 

Mastering makes learning personal   see p55

  Continuing to lead and shape 
the market by moving to 
digital first model

  Greater customer choice  
with simple, affordable, 
convenient access 

  Better data and insights  
for instructors to enable 
better outcomes

  Ability to deliver a portfolio  
of dynamic evidence-based, 
outcome-led, product 
experiences

  Investing heavily in IP  
and systems enabling  
us to draw on the latest 
technology, including AI  
and machine learning 

1  Underlying revenue growth.
2  Source: MPI.

Pearson plc Annual report and accounts 2018 
 
 
2121

Core Student Assessment  
and Qualifications

2018revenue
£292m
-3%1

Percentageoftotalrevenue

7%

US Student Assessment

Percentageoftotalrevenue

2018revenue
£332m
-4%1
Digital tests v paper tests – 2018 v prior year %

8%

Digitaltestsvpapertests–2018vprioryear%

BTECregistrations

56

55

2018
922,000

2017
1,009,000

E
C
N
A
M
R
O
F
R
E
P

T
E
K
R
A
M

I

S
E
I
T
I
R
O
R
P
D
N
A
S
S
E
R
G
O
R
P

L
E
D
O
M
S
S
E
N
I
S
U
B

2018

2017

SD

c.$1.2bn2
Size of market

  Revenue declined moderately 
in 2018 due to the faster than 
expected contraction in 
revenue associated with  
our PARCC and ACT-Aspire 
multi-state volume-based 
contracts and our disciplined 
competitive approach 

  These factors will extend  
into 2019, where we expect a 
modest decline in revenue  
in this segment

  Beyond 2019, we expect the 
business to benefit from 
continued good momentum 
in subcontractor contract 
wins leveraging our digital 
leadership and a strong 
pipeline of opportunities  
in key states

  Digital tests now account for 
56% of all tests administered 

  Digital tests enable a future  
of fewer, better tests more 
embedded in the workflow  
of teaching

  33% of open questions 
marked by AI 

  We are the largest vendor  
in the market and we have  
led the shift towards digital 
testing with our best-in-class 
platform TestNav

Our strengths include:

  Investment in innovation

  Pioneer of digital assessment 
platform to encourage fewer, 
better tests

  Track record of delivery  
at scale

1  Underlying revenue growth.
2  Source: Pearson estimate.

#2
GCSE and A 
level market 
position

#1
Vocational 
qualifications 
market 
position

  After disruption in 2018, 2019 
will benefit from new product 
investment coming through

  Identifying new opportunities 
in our Growth markets, 
working on promising 
initiatives in Thailand, 
Vietnam and China

c.£0.7bn
Size of market

#1
Market 
position

  Total revenue fell 3%1 in this 
segment in 2018

  In UK Assessment revenue fell 
as modest growth in BTEC 
Firsts and GCE A-Level was 
more than offset by declines 
in AS levels, international 
GCSEs in the UK and UK 
apprenticeships due to policy 
changes in the schools 
qualifications and the 
apprenticeships market

BTECs provide students with real-world experience 

 see p52

  We serve students, 
teachers, schools and 
government through our 
qualifications business 
where we are the awarding 
body and own the IP. 

Our strengths include:

  Ability to leverage strong 
Intellectual Property 

  Track record of delivery  
at scale

  Pioneering digital assessment 
platforms

  Investment in innovation  
and new products

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements 
 
 
22

Our business model and strategic priorities

E
C
N
A
M
R
O
F
R
E
P

T
E
K
R
A
M

I

S
E
I
T
I
R
O
R
P
D
N
A
S
S
E
R
G
O
R
P

L
E
D
O
M
S
S
E
N
I
S
U
B

2

Investinstructuralgrowthmarkets

Virtual Schools

Global Online Program Management

2018revenue
£288m
+8%1

Percentageoftotalrevenue

7%

2018revenue
£234m
+10%1

Percentageoftotalrevenue

6%

Enrolments(FullTimeEquivalent,continuing)

Globalregistrations

2018
73,000

2017
65,000

2018
401,000

2017
352,000

>$1.5bn2 
Total market size

>5%2 
Market growth potential 

+10%2
Global OPM market  
growth per annum 

c.9%
US graduate OPM  
market growth per annum

  Full Time Equivalent students 
in continuing partner  
schools up 11% on last year

  Three new full time online 
partner schools opened  
for 2018-2019

  Strong pipeline – two  
to five new schools in 2019

  Scale up in existing states; 
target states with high  
growth potential

  Entered new global  
market with ESSEC 
partnership in France

  Pipeline of new partnerships

  Signed 57 programs in the 
year globally

  Global course registration 
growth of 14%

  Growth in 2019 from 
programs launched in 
previous years and 60+ 
programs to launch in 2019

Connections allows students to learn at their own pace 

OPM gives students the flexibility they need   see p6

 see p15

A digital business where  
we offer complete services  
for charter school partners, 
support for district 
programmes and  
blended offerings. 

Our strengths include:

  Strong brand

  Domain knowledge; 
end-to-end solution, and can 
further leverage strengths in 
content and assessment

  Proven partner school model

  Strong parental satisfaction, 
good learning outcomes and 
efficacy results

  Strong brand and  
track record

  Domain knowledge; 
end-to-end solution, and can 
leverage further strengths in 
content and assessment

The digital promise 
of “anywhere, anytime 
learning” opens up one of 
our biggest structural growth 
markets: Helping universities 
scale online. 

Competitive  
advantages include:

  Unique position to offer 
services globally across 
postgraduate, undergraduate 
and short courses

1  Underlying revenue growth.
2  Source: Pearson estimate.

Pearson plc Annual report and accounts 2018 
 
 
2323

E
C
N
A
M
R
O
F
R
E
P

T
E
K
R
A
M

I

S
E
I
T
I
R
O
R
P
D
N
A
S
S
E
R
G
O
R
P

L
E
D
O
M
S
S
E
N
I
S
U
B

Professional Certification

English

Percentageoftotalrevenue

12%

2017
14.6m

2018revenue
£482m
+4%1

Globaltestvolumes

2018
15.2m

c.$1.2bn2
Size of market

  Delivering testing 
programmes to 450+ 
credential owners 

  Secured extension on  
DVSA contract to run  
the UK theory test

  Near-term growth from  
US MCAT; long-term a proven 
winner in a growing market

2018revenue
£305m
+7%1

Percentageoftotalrevenue

7%

PTEAcademictestvolumegrowth

2018
30%

c.1.7bn2
Global English  
speakers

c.£1bn2
Size of market

  Secured two year extension 
of Australian immigration 
office contract

  Opportunity to obtain 
recognition for UK,  
Canada and China 
immigration/employment

PTE Academic trusted by universities, colleges and 
governments   see p42

From online practice tests  
to high-stakes, proctored 
exams that require the 
industry’s most secure  
testing environments,  
Pearson VUE is a leader in 
computer-based testing. 

Our competitive  
strengths include:

  Digital delivery, leading  
digital platform

  Flexibility and scalability of 
testing network: 20,000 
centres worldwide

  Proven track record of secure 
test administration, reliable 
and accurate scoring 

We are one of the leaders in 
the global English language 
learning market. 

  Global test centre utilising 
VUE network allowing more 
flexibility for time of test

Our competitive  
strengths include:

  Digital platform – taking a  
test on a computer, with 
consistent test-taking 
conditions and avoids  
human bias

  Faster, more accurate  
and consistent results –  
95% of scores returned in  
five working days 

  Aligned to Pearson’s  
Global Scale of English

1  Underlying revenue growth.
2  Source: Pearson estimate.

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements 
 
 
24

Our business model and strategic priorities

3

Becomeasimpler,moreefficientandmoresustainablebusiness

2017-2020 focus areas

Further simplification 
through shared 
servicecentres

Leaner organisations 
through reduction 
inheadcount

Reduction in number  
of legacyapplications, 
data centres and  
office locations

Progress in 2018

New US enterprise  
resource planning  
system go-live

>900

applications 
decommissioned

42

data centre and  
office closures

£130m

Incremental cost 
savings achieved in 
2018 as our cost 
efficiency programme 
runs ahead of plan

Supply chain 
consolidation

Sale of One 
Southwark Bridge

Simplificationinpractice

In 2018, Pearson sold its property at  
One Southwark Bridge for £115m. The sale 
represents further progress in Pearson’s 
ongoing simplification strategy and the 
consolidation of its London property  
footprint, as Pearson becomes a leaner  
and more efficient company.

Pearson plc Annual report and accounts 20182525

Theeducationsectorisundergoingtremendous
change – we need to help our customers through 
that, rather than add complexity.

MARYKAY WELLS 
SVP & CHIEF INFORMATION OFFICER,  

NORTH CAROLINA, USA

As CIO, I’m here to modernise and simplify 
Pearson’s technology estate to enable 
better experiences and outcomes for 
Pearson’s millions of customers and 
learners globally.

The education sector is undergoing 
tremendous change – we need to help  
our customers through that, rather than 
add complexity. Success rides on us 
striking a healthy balance, allowing the 
global platforms we build to be used and 
enjoyed worldwide without compromising 
either unique regional needs or the ability 
to personalise learning experiences. 
Aiding, not impeding, each learner’s 
progress is our goal.

This means Information Technology can’t 
sit in isolation from the business or at 
arm’s length from customers. We all have 
a stake in improving learning, so fostering 
the right partnerships and relationships is 
embedded in to my team’s DNA.

Drivingacultureoftalentandinnovation

Doing all of this requires something  
I’m really passionate about: building 
high-performing and innovative teams 
that are customer focused and as diverse 
as our learners across the globe. 

This is unlocking great potential in our 
people, allowing us to test and use 
advanced technologies like robotics and 
artificial intelligence to deliver massive 
efficiencies in processes – whether 
internally or in the classroom to free  
up teachers to spend more time with  
their students and to personalise digital 
learning experiences.

We’re also making further strides in 
diversity and inclusion through the launch 
of Pearson’s new Women in Technology 
program, active participation in UK 
apprentice and US internship schemes, 
and increasing graduate hires.

It doesn’t end there. Having built an 
environment where we can constructively  
challenge ourselves and each other  
each day, we can continue to push  
the boundaries on how we can bring 
innovation to the learning experience. 

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements26

Value created for our stakeholders

Ourstrategyisdrivenbythebeliefthateducationisevolving
tomeetthechangingdemandsoftoday’slearners. In an 
increasingly digital world, we are a driving force behind that change. 
This enables us to create long-term sustainable growth for our 
investors and all stakeholders of the company.

£130m

Cost efficiency savings in 2018, 
enabling the modernisation and digital 
transformation of Pearson

89%

Educators surveyed said Pearson 
products allow students to study 
anywhere, anytime

1000+

2018 members of  
Pearson’s Alumni  
Network since launch 
 in September 2018

3400+

Pearson employees across 40 countries 
participated in our Innovation  
Jam over 64 consecutive hours,  
to drive internal innovation

90%

BTEC students who are  
employed full time  
after graduation

Pearson plc Annual report and accounts 20182727

How we serve and engage

Employees

Our mission-driven 
employees are key to  
the sustainable success  
of Pearson. 

57% 

of employees took  

part in our 2018 organisational 
health survey (OHS)

Shareholders

We have a broad range of 
investors who entrust their 
capital with us.

625 investor meetings with 
344 institutions in 2018

Learners

Pearson helps millions  
of learners across the  
world progress throughout 
their lives.

80% 

of students surveyed 

say our products help them  
get more out of the class

Key concerns

Our response

In 2018, we invited all our 
employees to take part in a survey 
to get a better understanding  
of where we can continue to 
improve. We started several 
bottom-up innovation 
programmes; held town  
halls with senior leaders and 
global conversations with our 
CEO. We launched a Pearson 
Alumni network to connect 
former, present and future 
Pearson people. 

Three main themes emerge from 
our OHS findings: Our people 
want to feel aligned to Pearson’s 
vision, strategy, culture and 
values; they want to be able to 
deliver with current capabilities 
and processes; and they want to 
understand more about Pearson’s 
ability to innovate, and adapt to 
change. Our Innovation Jam 
generated ideas around how we 
can facilitate learning and design 
for a “YouTube” generation.

We are focused on creating a 
healthier company, encouraging 
and enabling more people to 
progress. We are working to grow 
and develop talent, drive more 
diversity, ensure greater 
employee engagement,  
drive innovation, support 
accessibility and inclusion efforts, 
and improve sharing of best 
practice across the company.

We engage with our investors  
on an ongoing basis. We 
communicate with them 
regularly, including at our 
financial results, our AGM  
and at investor meetings and 
conferences around the globe.

Our shareholder base has a 
diverse range of views covering 
financial, environmental and 
social issues.

We have a positive, ongoing 
dialogue with our shareholder 
base. We aim to deliver  
long-term sustainable value  
for our investors and all our 
company stakeholders. 

We regularly talk to and survey 
learners to understand how 
learning is evolving, observe 
changing demographics, 
attitudes and buying behaviour. 
We put learner needs at the 
centre of what we do and work to 
build world-class digital products 
and services to deliver amazing 
experiences and improve 
learning outcomes.

Learners have increasing 
expectations over the value of 
their education. They expect 
experiences both inside and 
outside the classroom that are 
more rewarding, more engaging 
and less time consuming. Digital 
is a normal, integral part of their 
day-to-day life and they expect 
digital education products to 
meet this expectation.

We are matching this 
expectation. For example, we are 
using predictive analytics to give 
us early alerts to identify where 
students are struggling much 
earlier in the process and 
therefore can help to get  
them back on track quickly.

Educational institutions & educators

We work with teachers, 
instructors and educators 
across all stages  
of education.

89% 

of educators  

surveyed said our products 
allow students to study 
anywhere, anytime

We collaborate with educators on 
thought leadership and product 
development in order to give the 
next generation of learners the 
tools they need to be successful.

In a cost conscious environment, 
educators are focused on 
delivering high quality 
educational experiences that  
set their students on a course to 
a better career and life for them 
and their families.

We aim to provide more engaging 
ways to connect educators with 
their students, accelerated 
through the move to digital.  
This enables more timely 
feedback on student progress  
to help set them up for success. 
We also continue to listen and 
observe how things are changing 
in the classroom to adapt to the 
next generation of learners.

 ReadmoreonourapproachtostakeholderengagementintheGovernancereport,onp93

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements28

Value created for our stakeholders

How we serve and engage

Employers

Pearson works with 
employers, trade 
associations and industry 
bodies to meet the demands 
of the workforce and equip 
learners with the skills they 
need to progress and thrive.

62% 

of large UK companies 

recruited graduates with a 
BTEC (CBI Skills Survey 2018)

Key concerns

Our response

Through assessment  
and qualifications,  
micro-certification, online 
learning, and professional 
badging, among other solutions,  
we are supporting the efforts  
of industry to prepare workers 
for the jobs of today and of  
the future.

Industry is looking for education 
systems to help drive innovation, 
tackle the global skills gap and 
contribute to long-term 
economic growth by ensuring 
learners enter the world of work 
better prepared to succeed in  
their careers. 

We have listened hard to 
employers and are designing 
products that meet the needs  
of industry head on, whilst 
providing learners with the skills 
to succeed in the workforce.  
For example, in the UK our  
new generation BTEC offers 
career-focused pathways and a 
high-quality route into higher 
education or employment.

Governments & Regulators

We partner with 
governments (local, state, 
federal, national) to ensure 
students have access to  
and can become proficient 
with world-class  
learning standards.

50 US States and a wide 

range of global markets in 
which Pearson works with 
government stakeholders

These standards will address 
students’ needs, close skills  
gaps and meet the demands  
of the workforce.

Governments and regulators  
also set policy to ensure that both 
businesses and consumers are 
provided with the most effective 
legislative frameworks that help 
drive sustainable growth and 
ensure that learners have access 
to affordable education and  
training opportunities. 

Governments are looking for 
effective approaches to better 
connect educational institutions  
to employer needs, improving 
student outcomes.

We are committed to building 
strong relationships with political 
and educational leaders. We do 
not make policy. Instead, we 
share best practices, inform the 
policy-making process, and forge 
innovative partnerships aimed  
at increasing student access, 
affordability, and success.

Business partners

From technology providers 
to suppliers, channel 
partners to our authors,  
we have a broad range of 
partners across our  
global business. 

25 key global suppliers  
who help us deliver on our 
commitment to offering  
world-class business processes, 
systems and technologies

Communities

Educational opportunities  
and outcomes are closely  
linked to the prosperity of  
local communities and  
global development. 

£5.7m 

social 

contributions in 2018

We are focused on building 
successful business partnerships 
across the education  
ecosystem to ensure joint 
success and growth.

We share similar goals and 
priorities with our business 
partners – from driving business 
transformation to developing 
world-class products; enhancing 
customer experience to ensuring 
adherence to data privacy and 
information security processes; 
managing political and 
regulatory risk to developing 
talent – and more. We align  
with our business partners and 
expect them to share our values.

We build relationships with  
world-class partners and 
suppliers for the benefit of all our 
stakeholders. We believe that 
working with partners who share 
our commitments not just to  
best-in-class business practices 
– but also best practice and 
international standards for 
human rights and environmental 
stewardship strengthens our 
value chain and reduces our 
business costs and risks.

We partner with organisations 
working to improve education  
for vulnerable, marginalised 
groups, and those focused on  
the impact of business on  
society and the environment.  
We partner to deliver 
programmes that strengthen 
global education systems.

Our communities around the 
world are interested and 
engaged in how we are using  
our products, services and 
community investments to  
reach the learners who need it  
most and the steps we are taking 
to have a positive impact on 
society and the environment.

We are investing in important 
areas of social innovation where 
we can reach learners who need 
it most, such as through 
Tomorrow’s Markets Incubator 
and our partnership with Save 
the Children. Read more on this 
in our sustainability section, p35.

Pearson plc Annual report and accounts 20182929

The best part of my job is 
workingdirectlywithlearners.

LEAH JEWELL 
MD, CAREER DEVELOPMENT &  

EMPLOYABILITY. HOBOKEN, NJ

I started at Pearson 31 years ago as a  
sales representative in higher education. 
Now, I’m the Managing Director for Career 
Development & Employability. My team 
helps high school, college, and adult 
learners prepare for their first job and a 
lifetime of learning around the skills 
needed for the future.

Career-drivenlearning

The best part of my job is working directly 
with learners to help them navigate 
multiple learning pathways, both 
traditional and non-traditional, and to 
build skills for future jobs. When I was in 
school, a degree prepared you for a 
lifetime career, but people born today  
will need continuous learning and training 
for what could amount to one hundred 
years in the workforce based on 
estimated life expectancy!

Embracingalternativepathways

I decided to pursue an alternative 
certification pathway myself, recently 
completing the ‘Entrepreneurship & 
Innovation’ certificate programme at 
Stanford University. The flexible, 
self-paced programme worked for me, 
and helped me obtain knowledge and 
skills for my current role as well as 
possible new jobs. I will also use my 
experience as a learner in that 
environment to help us build out  
services and solutions at Pearson.

At Pearson, we are helping people 
explore, understand, navigate, and 
successfully complete lifelong learning 
and up-skilling regardless of their 
pathway. It’s what I’m passionate  
about and what our employability  
team does at Pearson.

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements30

Efficacy

Efficacy helps build trust  
with learners, educators, 
instructors and all our 
company stakeholders. 

Pearson’s mission is to help people make 
progress in their lives through learning. 
That’s why efficacy is core to what we do:  
we are identifying the outcomes that matter 
most to learners and educators, designing 
products based on evidence of what works 
to improve those outcomes, measuring the 
impact the use of our products can have on 
learning, and continuously improving. 

In 2013, Pearson made a commitment to 
begin reporting, by 2018, on the impact  
of use of our products on outcomes for 
learners. We reached this major milestone 
in April 2018, when we were the first 
education company to release publicly 
audited and peer reviewed Efficacy  
Reports. The reports help build a better 
understanding of not just what works,  
but how it works and in what context. 

Our commitment to efficacy is a continuing 
and ongoing process. We are releasing  
a further series of efficacy reports this year,  
and will do so annually, staying true to  
our efficacy commitment. 

The 2019 efficacy reports include the three 
rigorous efficacy research studies that were 
completed across the company over the  
last year and also cover one of our most 
frequently used assessment products.  
The reports highlight how those products 
are being used to support learners in their 
learning journey. 

This includes three product efficacy reports: 

1.Revel Psychology in North America,

2.MyPedia in India, and 

3.Sistema COC in Brazil.

As well as an assessment product: Pearson 
Test of English Academic.

Listeningtoeducators

We gathered feedback from educators and 
thought leaders around the world about  
the 2018 reports. While our commitment  
to efficacy was received positively, we were 
encouraged to find ways of ensuring that  
our reports supported changing teaching 
and learning practices when using digital 
products. We are responding by focusing  
on exploring examples of implementation in 
the research design and including guidance 
about how the findings can be applied in the 
reporting materials. In addition, we are 
working through multiple channels to engage 
in more, and more fruitful, conversations 
with educators about efficacy.

Whatwearedoingnext

Releasing an efficacy report is just one step 
in the process of supporting educators  
and learners to use our products to help 
improve outcomes that matter to them.  
In the last five years, efficacy at Pearson  
has evolved from focusing primarily on 
efficacy reporting and implementing 
outcomes-focused evidence-based product 
design, development and ongoing product 
improvement. As part of this broader 
approach, we are helping make foundational 
improvements across our content, our 
assessments, our technology capabilities 
and how our products are implemented. 

We are also broadening the range of 
outcomes we are seeking to support.  
The 2018 Efficacy Reports focused on  
course and exam achievement outcomes 
because these are some of the outcomes 
that matter most to our customers and 
learners. Going forward, drawing on insights 
from our customers and learners and from 
the Employment in 2030: Future of Skills 
research we conducted with researchers 
from the Oxford Martin School and Nesta, 
we are committed to both designing 
products for, and evaluating impact on, a 
wider range of outcomes including skills  
to support learners’ career readiness and 
employability prospects. In the process 
helping meet the needs of industry and 
government in tackling the skills gap –  
a growing global productivity challenge. 

Pearson remains committed to learning  
and continuously improving our efficacy 
work to help Pearson grow and help more 
learners, learn more throughout their lives. 

Explore more: www.pearson.com/
corporate/efficacy-and-research.html

MyPedia India Efficacy 
Report Spotlight

MyPedia is a blended teaching and learning 
solution intended to help teachers improve 
their pedagogy, assessment and digital 
skills, and to give learners a positive, 
engaging experience that improves their 
skills and abilities.

In a study conducted with schools across 
India, research shows that teachers using 
MyPedia change their classroom practices 
over time—for the better.

  Averaged across classrooms, MyPedia 
teaching quality ratings increased  
each quarter from 2017 to 2018 moving 
from “does not meet standards” to  
“meets standards.”

–  The percentage of teachers whose 

average MyPedia teaching quality rating 
indicated they were “meeting standards” 
increased from 50% in the first and 
second quarters of 2017 to 67% in  
the second quarter of 2018.

  Teacher self-rated confidence in teaching 
with MyPedia also increased each quarter 
between 2017 and 2018.

–  18% of teachers were rated “very 
confident” in the first and second 
quarters of 2017, whereas 27% were “very 
confident” in the second quarter of 2018.

These higher observed MyPedia teaching 
quality ratings are then associated with 
better end-of-year student test scores.

  A one point increase in the MyPedia 
teaching quality rating is related to a  
0.44 standard deviation increase  
(i.e., 17 percentile points) in students’  
end-of-year test scores.

  A one point increase in MyPedia teacher 
impact rating is related to a 0.71 standard 
deviation increase (i.e., 26 percentile 
points) in students’ end-of-year test scores.

DIGITALCAPABILITIES

Real-time data analytics

Virtual and augmented reality

Pearson plc Annual report and accounts 20183131

Connecting our learning research  
to Pearson’s product design process  
toenhanceimpactonoutcomes.

DR KRISTEN DICERBO 
VP, LEARNING RESEARCH & DESIGN

I’ve been at Pearson for seven years.  
As the VP of Learning Research & Design,  
I make sure we’re connecting our learning 
research to the way we design products  
in order to impact the outcomes we want 
to achieve.

Uniquelyhumanskills

In 2017 we embarked on an ambitious 
piece of research with the Oxford Martin 
School and Nesta, to map the future of 
work and skills. Our research shows that 
uniquely human skills, such as complex 
thinking, and interpersonal capabilities 
like collaboration and leadership, will be 
increasingly important in the jobs of the 
future. What makes us human is what  
will make us employable in the future.

We are working to apply insights from  
the learning sciences about how to teach 
and assess those skills consistently across 
our portfolio, and are designing and 
developing capabilities for our products 
based on this evidence that can support 
learners to develop these uniquely  
human skills.

If we take collaboration skills as an 
example, we know that having students 
do more group work does not 
automatically improve these skills.  
They need opportunities to practice 
different roles within a group, and receive 
feedback. We can also structure the  
kinds of collaboration activities so they 
move from simple skills like collective 
brainstorming to more advanced skills, 
like reaching consensus.

Leadingwithoutcomes

We are increasingly taking a ‘backwards 
design’ approach. That is, we start with 
the outcome we are trying to improve, 
then apply evidence from the learning 
sciences to the design and development 
of the product, and then evaluate and 
report on the impact of product use on 
the outcome we are looking to improve. 
Our goal is to help more learners, learn 
more and in doing so help shape the 
future of learning.

Researchsupportingdesign

Efficacy & Research, once a standalone 
team and programme, has now become a 
key capability in our global product 
organisation. Specialist capabilities in 
outcomes-focused, evidence-based 
product design and development and the 
measurement of impact on learning are 
now integral parts of our research and 
development, innovation and product 
development process.

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements32

Sustainability

Sustainability is integral to our strategy and fundamental to 
achieving our mission to help people make progress in their lives 
through learning. Through our 2020 Sustainability Plan, we made a 
commitment to embed social and environmental issues across our 
business. We recognise the role sustainability plays in driving our  
long-term growth and in helping build a better society.

Our 2020 Sustainability Plan drives us to  
find innovative ways to reach new markets 
by helping learners overcome barriers,  
keeping abreast of the changing education 
landscape, and earning the trust of our 
stakeholders. By aligning with the UN 
Sustainable Development Goals (SDGs),  
the Plan ensures we think about business 
success in the context of our wider 
responsibilities as part of the global 
community. We have prioritised SDG 4  
on quality education, SDG 8 on decent  
work and economic growth and SDG 10  
on reducing inequalities. 

2020 Sustainability Plan

Three focus areas drive our commitment  
to sustainability:

1. Reach more learners

2. Shape the future of learning

3. Be a trusted partner.

More information on our performance in 
each of these areas will be available later  
in 2019 when we publish our 2018 
Sustainability Report, available at  
www.pearson.com/sustainability.

In this section, we:

  Set out the key material issues for  
the company and how these relate  
to our risk management process

  Outline how sustainability is governed  
at Pearson

  Report on highlights from each of the  
three pillars.

Our material issues

Our 2020 Sustainability Plan is informed by 
our material issues – those most relevant  
to the sustainability of the business.  
They were identified in consultation with 
senior leaders, employees, external experts 
and other stakeholders. We have prioritised 
nine key issues, which represent both 
opportunities for growth as well  
as operational risks. We map these 
sustainability issues against our  
enterprise risk management process.

As part of our risk management process, 
company-wide risks are tracked across 
geographies and functions. 

See Our material issues matrix p33. 

Sustainability governance 

The Reputation & Responsibility Committee, 
a formal committee of the Board, provides 
ongoing oversight, scrutiny and challenge  
on matters relating to our sustainability 
strategy and our corporate reputation. 
Learn more on p106.

The Pearson Executive oversees 
implementation of business and 
sustainability strategy. The Responsible 
Business Leadership Council drives 
implementation of the strategy on behalf  
of the Board. It is chaired by our Chief 
Corporate Affairs Officer and comprises 
senior leaders from across the business.

1

Reach more  
learners

2

Shape the future  
of learning

3

Be a trusted  
partner

  Improve access to and affordability  
of products and services

  Build skills that foster employability  
and inclusive economic growth

  Respect and support our people, 
customers, and communities

  Collaborate to reach  
underserved learners

  Promote education for  
sustainable development

 Protect our natural environment

 Build a sustainable supply chain

  Engage in multi-stakeholder  
research, dialogue, and collective  
action to solve global challenges

Pearson plc Annual report and accounts 201833
33

Our material issues

Materiality matrix

The following matrix shows how we  
mapped our material issues, and highlights 
the nine that we have prioritised. 

We will evaluate, refine and talk with 
stakeholders about our material issues  
on an ongoing basis, in the spirit of 
continuous iteration and improvement.

Key to material issues

  Nine material issues in our sustainability 
plan and reporting

  Corporate functions

  Societal issues

  Education industry

  Environmental issues

Degree of control

  High 

  Medium 

  Low

H
G
H

I

n
r
e
c
n
o
c
r
e
d
o
h
e
k
a
t
S

l

W
O
L

LOW

Economic 
empowerment

Competitiveness  
of digital products

Learner  
expectations

Academic quality

Data privacy  
and security

Progression

High stakes testing

Accessibility

21st century skills

Literacy

Education for  
sustainable development

Girls’ and women’s  
empowerment  
and equality

Lobbying and public 
policy

Security, health  
and safety

Affordability

Corporate 
governance

GHG emissions and 
climate change

Digital infrastructure

Disruptive  
distribution models

Business impact

HIGH

Alignment of material issues to principal and other Pearson risks

Sustainability Material issues

Disruptive distribution models

Competitiveness of digital products

Affordability

Learner expectations

Academic quality

High stakes testing

Lobbying and public policy

Data privacy and security

Digital infrastructure

Security, health and safety

Accessibility1

GHG emissions and climate change

Annual report 2018 
Principal risk 

Company-wide 
risk

Business area risk monitoring

2

2

2

2

2

5

4

11

8

6   7

–

–

YES

 Global Product

 Core

 Growth

 North America

 Environmental, Social & Governance

YES

YES

YES

YES

YES

–

–

 Assessment

 Core

 Core

 Growth

 North America

 Assessment

 Global Product 

 North America

 Legal

 Core

 Growth

 Assessment

 Tech & Ops

 Global Product

 North America

 Tech & Ops

 Core

 Growth

 North America

 HR

 Assessment

  Environmental, Social 
& Governance

 Assessment

 Legal

 Environmental, Social & Governance

  Environmental, 
Social & 
Governance

1  Emerging risk.

  See Principal risks and uncertainties, p62

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements 
34

Sustainability

1

Reach more 
learners

Commitments: 

  Improve access to and affordability  
of products and services

 Collaborate to reach underserved learners

Our continued commitment is to better 
address the needs of vulnerable groups 
through our products, services and 
partnerships. We work to identify and 
remove barriers to education so that all 
learners can improve their lives – regardless 
of their income level, the way they learn,  
or their background. Reaching more 
learners helps us to innovate and grow our 
business, and it supports our commitment 
to quality education for all, decent jobs,  
and equality in line with the UN SDGs. 
Harnessing the power of new technologies 
to bring education and opportunities to 
more people in more places is central to 
these efforts.

Improve access to and affordability 
of products and services

In 2018, we continued to advance our 
commitment to improve access to and 
affordability of education through our  
core business offerings.

Our corporate education benefit 
programme, Accelerated Pathways  
(see p51), leverages tuition assistance  
funds to help adult learners overcome 
challenges to education attainment while 
positively impacting recruitment and 
retention initiatives. Through this benefit, 
employees have access to coaches and 
advisors, courses, certificates, degrees,  
and an education assistance platform that 
support skills and career development. 
Education programs are delivered online 
and are mobile optimised, so employees  
can learn anytime and anywhere.

Connections Academy, a tuition free, 
fully-accredited, US-based online public 
school for students in grades K12, offers an 
inclusive, collaborative learning experience 
that meets the unique needs of learners 
with a wide variety of backgrounds and 
abilities. An alternative to brick-and-mortar 
public schools, Connections provides a 
valuable option for students who are not 
finding success in the traditional classroom. 
For example, students with serious health 
issues, who have been bullied, or are 
struggling or advanced academically can 
benefit from attending a Connections 
Academy online school. 

Our Inclusive Access model helps college 
students access their materials at a  
lower price.

Accessibility for Learners  
with Disabilities

Pearson has established a Global 
Accessibility Steering Group to drive  
support for people with disabilities  
through the intentional integration of 
accessibility standards in product 
development. We are committing to a 
process of continual improvement to 
increase the accessibility of both new  
and existing products. 

As an employer, we work to ensure that 
appropriate procedures, training and 
support are in place for people with 
disabilities to ensure fair access to career 
and progression opportunities. One of our 
eight employee resource groups is Pearson 
Able – its remit is to improve company 
practice for learners and employees. 

Tomorrow’s Markets Incubator

The Tomorrow’s Markets Incubator 
develops new products, services, and 
business models for low-income and 
underserved market segments by engaging 
employees in a robust venture innovation 
process. The incubator is Pearson’s first step 
in reaching this market of more than 4 billion 
people in size and $5 trillion in value. 

Supporting  
students with 
Smarthinking tutors

Service: Smarthinking

In a study we conducted with Morgan  
State University, instructors teaching 
writing-intensive courses indicated that 
their students’ writing skills, confidence, 
and work quality improved as a result  
of the interaction with Pearson’s  
Smarthinking tutors. 

Morgan State is a leading public research 
university in Maryland. Many arrive  
with a mix of writing skill strengths and 
weaknesses. For the courses in the study, 
all students were required to use either 
Smarthinking or another tutor – the first 
time many of them were exposed to 
tutoring. The aim was to help all students, 
especially those who were behind or 
struggling, feel it is normal to use a tutor 
and empower them to use the resource  
for other courses going forward. Students 
expressed appreciation for the fast 
turnaround and expert grammar and 
writing assistance provided by 
Smarthinking tutors. 

Learn more at: go.pearson.com/
PearsonMorganState

Pearson plc Annual report and accounts 201835
35

Core4Stem Volunteering

Every year, the San Antonio Hispanic 
Chamber of Commerce hosts its CORE4  
STEM event, which brings together more 
than 5,000 middle school students, from 
five inner city school districts to celebrate 
STEM education and career opportunities. 

In 2018, a group of Pearson volunteers from 
the Infrastructure and Operations team in 
Assessment hosted a cloud infrastructure 
and security simulation at this event, with  
the goal of teaching these 7th and 8th grade 
students how we deliver technology today.

The Pearson simulation had students 
deploy and securely host a discreet 
application in the “cloud” building basic 
coding and platform management skills. 
These are the foundation of the skills that 
STEM employers need but schools in these 
districts struggle to find support for  
the programmes that build these skills, 
leaving a gap between the skills students 
need and the jobs they want. 

Pearson aims to help fill the gap, 
understanding the skills employers need,  
and finding ways to work with schools in  
the district to help students build these 
skills. Pearson’s simulation at CORE4 STEM 
was so well received that it’s going to be 
scaled across a number of San Antonio 
School Districts. This is just one way Pearson 
is helping to connect the dots between 
employers, schools, and students.

Pearson Affordable Learning Fund

The Pearson Affordable Learning Fund 
invests ‘patient capital’ in independently 
run, for-profit, education start-ups using 
innovative approaches to improving 
learning outcomes and increasing access,  
at scale. 

Social contributions

In 2018 our social contributions comprised 
£4.7m in community contributions and 
£1.0m invested in socially innovative 
business initiatives. Together this was 
equivalent to 1.1% of our pre-tax profits  
for the year. It included:

Social 
contributions

Every Child Learning (see p35)

£1.6m

Tomorrow’s Markets Incubator  
(see p34)

£1.0m (social 
innovation)

Camfed Learner Guides

Project Literacy

Employee Giving

Employee Volunteering

Programme Management

Total

£0.1m

£1.7m

£0.7m

£0.2m

£0.4m

£5.7m

Through Every Child Learning, we are  
helping Khaled*, 11, to achieve his dream  
of becoming a dentist

*  name changed to protect identity.

Following a selection process, employee-led 
incubator teams receive seed funding and 
access to thought leaders and coaches with 
deep expertise in venture creation for new 
markets. These tools support teams to 
innovate commercially sustainable and 
socially impactful solutions, as well as 
develop their own professional skills  
and capabilities. 

Today, the incubator has a global portfolio  
of ventures at different stages of maturity. 
Teams are selected by an investment 
committee comprising Pearson executives. 
They must demonstrate a compelling, 
feasible commercial solution that will 
improve learner outcomes and deliver  
social impact. 

Collaborate to reach  
underserved learners

Through partnerships, we are tackling  
some of the biggest education challenges. 

Every Child Learning

Since 2015, Pearson has been working with 
Save the Children on “Every Child Learning,” 
a partnership delivering high-quality 
education to Syrian refugees and host 
community children in Jordan, and 
innovating new solutions that improve the 
delivery of education in emergency and 
conflict-affected settings. Between 2015  
and 2019, Pearson has committed £4.5m. 

The project includes “Space Hero” 
(Batlalfada), a fun and engaging maths 
learning app, designed by Pearson in 
collaboration with refugee and Jordanian 
children, aged 9-12, to strengthen their  
maths skills. In 2018, the app, which is 
available to download for free on Google 
Play, had over 28,000 new users and over 
4,000 weekly average users regularly playing 
the game. It is Pearson’s highest rated app  
in the Google Playstore. Space Hero also 
supports a broader in-school programme,  
led by Save the Children, that focuses  
on teacher training, school-community 
relations, after-school learning, and 
psychosocial support. 

In 2019, 19 schools will be implementing the 
Every Child Learning programme, with the 
aim of impacting over 25,000 children. 

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements36

Sustainability

2

Shape the future  
of learning

Commitments:

  Build skills that foster employability  
and inclusive economic growth

  Promote education for sustainable 
development

  Engage in multi-stakeholder research, 
dialogue, and collective action to solve 
global challenges

Education and  
training for sustainable 
development

In October 2018, Pearson collaborated  
with Business Fights Poverty, Arizona  
State University and the UN Principles for 
Responsible Management Education  
(an initiative of the UN Global Compact)  
to publish ‘The Role of Business in 
Education and Training for Sustainable 
Development’. Based on interviews with 
educators and companies, the report 
shared insights and recommendations for 
business to help people gain the skills and 
knowledge required to meet sustainability 
challenges, improve lives, and contribute 
to long-term prosperity and wellbeing.

The pace of change in education is faster 
than ever before. We envision a future in 
which learners are equipped with the skills 
they need to build careers and navigate  
the future of work, and where learning 
contributes to more inclusive, equitable 
societies and economies.

Pearson has focused on guiding students 
toward their career aspirations and 
equipping them with crucial workplace skills. 
We help learners prepare to enter specific 
careers – delivering vocational training, 
providing industry-focused qualifications 
and assessments, and teaching skills such  
as science, technology, engineering, maths 
and English. 

For example, Pearson Career Success  
(see p55) aims to meet the needs of both 
colleges and employers by providing a 
digital suite of assessments, learning 
modules and tools that help students 
identify career goals and the gaps in  
their academic and career skills that  
they need to fill. 

In response to our customers, we have 
developed content, courses, qualifications 
and other services that help students  
learn about sustainability. By integrating 
sustainability-related content into our 
products, we can explore new market 
opportunities while making a direct 
contribution to the SDGs and inspiring  
the next generation to improve their world. 
We work with a number of authors and 
professors who have made sustainability 
part of the materials they create for 
Pearson. We have also developed a number 
of sustainability qualifications, and have 
embedded sustainability within BTEC 
qualifications across sectors, including 
engineering, warehouse operations,  
animal management, science, and IT.

3

Be a trusted 
partner

Commitments:

  Respect and support our people, 
customers and communities

 Protect our natural environment

 Build a sustainable supply chain

We are committed to being the best partner 
we can be to learners, educators, suppliers, 
and communities: living our values through 
how we do business, treat people, and 
protect the environment.

Respect human rights 

Our vision is to respect and promote human 
rights, including the right to education, 
throughout our operations and with  
our customers, employees, contractors,  
and supply chain. We have a corporate 
responsibility to respect human rights,  
and our approach is guided by the  
Universal Declaration of Human Rights,  
the International Labour Organization’s 
declarations on fundamental principles  
and rights at work, the UN Guiding 
Principles on Business and Human Rights, 
and the UN Global Compact Principles.  
We are a founding signatory to the UN 
Global Compact, and we are a member of 
the Global Compact’s UK Local Network.

We published our first public Human Rights 
Statement in 2018.

We have identified priority human rights 
risks and opportunities related to content, 
learners, partnerships, technology and 
employees, and developed a roadmap to 
address them. We also have policies in  
place for key elements of human rights 
including editorial content, health and 
safety, safeguarding and data privacy.  
For more, see the section on compliance  
in Principal Risks on p62.

Our Business Partner Code of Conduct  
sets out our requirements of third parties 
and, as part of our global approach to 
procurement, we include specific obligations 
relating to human rights compliance in new 
and renewed supplier agreements and we 
audit suppliers in high-risk categories.

Pearson plc Annual report and accounts 201837
37

A priority across the value chain is to  
ensure our activities are free from slavery, 
servitude, forced or compulsory labour  
and human trafficking. A statement on the 
steps taken by Pearson to combat modern 
slavery was approved by the Board and  
can be viewed on the Pearson website 
(www.pearson.com). 

Deliver relevant, appropriate,  
and inclusive content 

In creating our products, we think 
specifically about the culture, background, 
and age of the learners that will access our 
content. We have implemented a common 
Editorial Policy across Pearson to guide 
product development teams and individuals 
involved in the content creation process on 
ensuring content is aligned to Pearson’s 
values, and prevent inappropriate content 
from being published. The policy is overseen 
by a cross-regional and functional steering 
committee, chaired by a member of our 
executive team, which provides a space for 
escalation and issue resolution. A network 
of 35 policy champions are responsible  
for implementation and act as a point of 
escalation for queries in our businesses  
and markets around the world. 

Safeguarding and  
protecting learners

We continue to view safeguarding as our 
fundamental obligation to learners and a 
high priority for Pearson. We have a set of 
safeguarding principles and we agreed a 
new safeguarding strategy for 2018-2020, 
which includes a focus on safeguarding in 
online and digital environments. In addition, 
we implemented a new set of safeguarding 
metrics. We also completed a gap analysis 
on the safeguarding assurance processes 
for each business. Safeguarding has been 
identified as a principal risk under our 
enterprise risk management system and 
there is more information on p60.

Key performance indicators: 
Safeguarding

100% 

of targeted identified actions addressed

Respect and progress  
our employees

Our employees are integral to delivering 
Pearson’s mission. Last year, we adopted 
four key strategies:

  Provide integrated people solutions that 
empower the business to drive results, 
outcomes, growth and employability  
for learners

  Establish Pearson as an employer of choice 
for diverse talent across the world 

  Cultivate a high-performing global 
workforce that innovates and delivers 
dynamic learning experiences 

  Promote lifelong learning and digital  
skills development to create an agile and 
mobile workforce

Pearson continues to manage considerable 
amounts of change both within the  
business and outside it. Our simplification 
programme is ahead of plan due to an 
increase and acceleration of savings 
delivered as a result of the recent 
implementation of our enterprise resource 
planning system. The difficult but necessary 
changes we have been making will allow  
us to speed up innovation, provide  
better customer experiences, eliminate 
duplication, and increase scalability in  
the long-term. We continue to do all we  
can to support our colleagues through  
this transformation, through regular 
communication and detailed consultation, 
and providing support for those leaving  
the company. 

We are investing in talent and succession, 
helping our leaders and their teams define 
and develop new skills and capabilities, 
creating a rich and growing pipeline  
of diverse talent. We work to inform,  
support and equip colleagues to work 
collaboratively, and we encourage and 
reward high performance.

We are also committed to provide a safe  
and healthy work environment for our 
employees and the learners we serve  
(see the Principal Risks section on p63  
for more detail).

In 2018, a key focus was innovation and 
organisational health. We conducted a 
company-wide organisational health survey 
to 22,000 permanent global employees  
in 13 languages plus an accessible version. 

We had a 57% completion rate. We are in  
the process of reviewing the results with 
Executive Management to produce clear, 
tangible action plans with specific focus 
areas and measurements that will help  
drive us forward.

In October, we hosted an Innovation Jam, 
which was an online, employee-driven 
discussion to openly exchange perspectives 
and ideas to support Pearson’s growth,  
in line with our five year strategy.

Support our culture,  
mission and values

Our values – to be brave, imaginative,  
decent and accountable – continue to  
guide us in implementing our strategy.  
They are embedded into our performance 
assessment, which means all employees  
are evaluated on and rewarded for acting 
consistently with them.

The Pearson Code of Conduct underpins  
our values by setting out the global ethical, 
social and environmental standards of 
behaviour we expect from employees,  
and we have a companion code for  
business partners. 

The Code was reviewed and refreshed in 
2018 and included an interactive training 
course combined with the certification  
of the Code. We make sure everyone in 
Pearson is aware of the Code and confirms 
they understand and will comply with it.  
In 2018, we achieved our target of 100% 
completion by all employees. The Code is 
also assigned as part of the on-boarding 
process for all new Pearson employees.

Many of the areas covered by the Code  
are supported by detailed policies and 
procedures, including: anti-bribery and 
corruption, health and safety, and 
safeguarding. Learn more about  
these issues in our section on Principal  
Risks, p62.

We operate a free, independent, confidential 
telephone helpline and website available  
to anyone who wants to raise a concern.  
We have a clear non-retaliation policy in 
place to encourage people to share the 
issues they have and we gauge how 
comfortable people are in raising concerns 
in our employee engagement survey.

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements38

Sustainability

Key performance indicators: 
Gender diversity

Women in Pearson %

At Board level, 30% of our members were 
female as at the end of 2018. As a founding 
member of the 30% Club, we have endorsed 
and committed to work towards the target of 
a minimum of 33% representation of women 
on the Board by 2020. Below are key gender 
representation segments over the past  
three years:

2016 2017

2018

Board of Directors

30% 30% 30%

Senior leadership*

32% 30% 31%

3

33

All employees

60% 61% 62% 17,065

*  Two reporting lines from the Chief Executive.

In the UK, the government introduced 
regulations designed to help address the 
gender pay gap. Pearson has provided 
information on its gender pay gap in the  
UK (see go.pearson.com/GenderPayReport)  
and has made a commitment to extend our 
reporting globally by 2020. Our action plan to 
address the gap is global in scope and focuses 
on five key areas: 

  Supporting, mentoring, and fostering  
the professional development of high 
potential women; 

  Encouraging the empowerment of women 
and the formation of networks;

  Improving recruitment and pipeline 
practices to enhance senior female 
representation; 

  Shaping our policies and culture around 
returning to work and flexible working; and,

  Ensuring the consistent engagement of 
executive management and senior leaders  
in Diversity and Inclusion initiatives.

Key performance indicators: 
Health and safety

92%

of our H&S standards have been fully  
implemented around the world. 

96%

of open H&S findings from audits prior to  
2018 have been fully resolved.

82

H&S Coordinators were trained and successfully 
certified in Institution of Occupational Heath and 
Safety (IOSH) Managing Safely course in 2018.

Foster diversity, equality  
and inclusion

Every person is unique whether that be in 
terms of age, gender, identity, race, ethnicity, 
religion, disability, sexual orientation, 
education, learning style, national origin, 
personality type as well as across a range of 
many other factors. At Pearson, we value a 
diverse workforce and a workplace which 
reflects our learners – the customers we 
serve around the world. By celebrating and 
leveraging diversity, we can better harness 
our collective skills and talents, our 
imagination and ideas to design and deliver 
the best services and solutions for all 
learners. Our approach is described in  
our Diversity & Inclusion Statement.

In 2018, we appointed a senior global leader 
to drive this agenda and conducted a 
comprehensive review of the diversity and 
inclusion practice at Pearson, which resulted 
in a new diversity framework, governance 
and measurement models, a set of global 
priorities and a maturity model for evolving 
our employee resource groups into business 
resource groups. Highlights include:

  A new Diversity & Inclusion Council led  
by the CEO to provide strategic oversight 
and to extend our work into many more 
markets and countries. The Council 
includes business leaders, allies and 
advocates, as well as representatives from 
our ten employee resource groups.

  A set of seven priorities which will guide  
our 2019 action plan and major initiatives. 
These include a focus on improving gender 
representation at the top two levels of the 
company as well as improving the racial 
diversity for manager roles and above 
initially focusing on the United States.

  A significantly expanded global network  
of Diversity and Inclusion Advocates who 
provide support to advance our practice in 
their businesses and geographic locations.

  A plan to help our employee resource 
groups at Pearson evolve and mature.  
The networks are for women, parents, 
veterans, Latinos, the LGBT community, 
employees across generations, people with 
disabilities and employees of black and/or 
African ancestry. A new group launched 
this year that focuses on the Black,  
Asian and Minority Ethnic communities 
within Pearson.

Our work on diversity and inclusion 
continued to gain external marketplace 
recognition. In 2018, Pearson was 
recognised as follows:

  Named in the 2018 Forbes list of America’s 
best employers for diversity and inclusion;

  Successful in scoring 100% in the  
2018 Corporate Equality Index run by  
the Human Rights Campaign;

  Recognised as having one of the top 50 
leading global LGBT Ally Executives by  
the FT/OutStanding; 

  Awarded the Dynamic Mentoring 
Organisation of the Year for a second year 
by the 30% Club and Women Ahead for a 
programme led by our employee resource 
group on gender. 

Improve health and safety 

Our people work in diverse locations around 
the world, including schools, colleges, test 
centres, offices, data centres, call centres, 
printing sites, warehouses, as well as remote 
working. To be a sustainable company and a 
trusted partner we must ensure the safety 
and wellbeing of our people no matter 
where they are working. 

At the beginning of 2018, we revised our 
2018-2020 Health and Safety strategy.  
This updated strategy included a 
significantly revised Global Health and 
Safety Policy and Standards, to which  
21,194 (87%) of our employees have certified 
their understanding of in our learning 
management system. A global network of 
nearly 150 “H&S coordinators” also work  
to ensure the H&S management system is 
implemented and maintained in their 
business. H&S has been identified as a 
principal risk under our enterprise risk 
management system and is subject to 
regular reporting to the Reputation & 
Responsibility Committee, a Board-level 
Committee (see p106). 

Pearson plc Annual report and accounts 201839
39

Key performance indicators: Global Greenhouse Gas emissions data

Metric tonnes of CO2e

Emissions from

2009

2016

2017

2018

Combustion of fuel and operation of facilities  
(GHG Protocol Scope 1)

44,649

19,093

15,691

13,057

Electricity (GHG Protocol Scope 2 – location based)

130,395

77,579

61,047

49,920

Electricity (GHG Protocol Scope 2 – market based)

Emissions relating to air and rail travel, electricity 
transmission, waste and water (GHG Protocol 
scope 3)

Total – Location based

Total – Market based

Intensity ratios

Sales Revenue (£m)

Scope 1 & 2 (location)

Scope 1 & 2 (market)

Scope 1 & 2/sales revenue (market)

FTE

Scope 1 + 2/FTE

4,583

35,262

29,714

27,646

21,672

210,306

126,385

104,384

84,649

2009

5,624

2016

4,552

2017

4,513

39,312

2018

4,129

175,044

96,672

76,738

62,977

17,640

15.25

4.27

32,716

30,339

24,322

2.95

2.53

2.59

Scope 1 & 2/sales revenue (location)

31.12

21.24

17.00

Methodology: We have reported on all of the emission sources required under the Companies Act 2006. 
These sources fall within our consolidated financial statement. We do not have responsibility for any emission 
sources that are not included in our consolidated statement. The method we have used to calculate GHG 
emissions is the GHG Protocol Corporate Accounting and Reporting Standard (revised edition), using the 
location-based scope 2 calculation method, together with the latest emission factors from recognised public 
sources, including, but not limited to, the UK Department for Business Energy & Industrial Strategy, the 
International Energy Agency, the US Energy Information Administration, the US Environmental Protection 
Agency and the Intergovernmental Panel on Climate Change. The data in the table above has been 
independently verified by Corporate Citizenship.

We have a policy on the sustainable sourcing  
of paper, which resulted in over 86% of the 
paper we purchased in 2018 in the UK being 
certified to an environmental standard such 
as the Forest Stewardship Council (FSC) or 
Programme for the Endorsement of Forest 
Certification (PEFC). Pearson is a member  
of industry bodies dedicated to responsible 
forest management. We hold FSC chain  
of custody in the UK as does LSC 
Communication, our outsource partner in 
North America, allowing books in those 
markets to carry the FSC label. 

Our work is informed by the Task Force on 
Climate-related Financial Disclosures, and 
we will use its guidance to improve our 
environmental disclosures.

In 2018, we also started to more accurately 
understand  the wider carbon emissions 
from our supply chain. Going forward we 
will continue to work with our suppliers to 
better understand the sustainability risks 
and opportunities associated with the 
products and services we buy.

Protect our natural environment

Greenhouse gas (GHG) emissions is one  
of our material sustainability issues and 
climate change remains a focus for us  
as one of the most serious issues facing the 
planet. Minimising our environmental 
impact is not just the right thing to do;  
it helps deliver operational efficiencies.  
The supply chain cost of our energy use  
and business travel accounts for around  
1% of our spend. This is where we have the 
most control and where we have focused 
our efforts to date. Energy cost does not 
feature as a Principal Risk for the company. 
We know that our stakeholders expect good 
environmental stewardship, which is why 
GHG emissions was identified as a material 
sustainability issue for the company.  
Our Environment Policy provides more 
information on our approach.

We maintained our climate neutral status 
for our directly controlled operations –  
a commitment first introduced in 2009. 

Our strategy is: 

1. Reduction: Through both the 
rationalisation of our portfolio and  
energy efficiency, as well as divestments,  
we reduced our energy consumption vs  
our 2009 baseline by 60%.

2. Renewables: We maintained our record  
of purchasing 100% of the electricity we use 
from renewable sources and generate our 
own renewable electricity at four of our sites 
(down from five as one site with renewables 
was sold in 2018).

3. Offset: Since 2009, we have offset the 
emissions from our energy and fuel 
consumption and business travel.

In 2018 we were recertified against the 
Carbon Trust Standard for our global 
operations. Pearson was the second ever 
organisation to secure the standard,  
which recognises leadership in measuring, 
managing and reducing year-on-year  
carbon emissions. 

We also continue to be certified against  
ISO 14001, the environmental management 
standard in the UK and Australia. This 
standard incorporates both internal and 
external audit. 

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements40

Sustainability

Sustainability rankings

Inclusion in Global 100  
most sustainable corporations  
(Corporate Knights)

Non-financial information statement

The following table outlines where the key contents requirements of the Non-Financial Statement (as required by sections  
414CA and 414CB of the Companies Act 2006) can be found in this document. In addition, our annual sustainability report  
(www.pearson.com/sustainability) contains more detail on these topics and follows international reporting frameworks  
including the Global Reporting Initiative, UN Global Compact, and UN Sustainable Development Goals.

Reporting requirement

Pearson policies and procedures

Section of annual report

Environmental matters

Environment Policy

Protect our natural environment, p39

Paper Purchasing Policy

Employees

Code of Conduct

Respect and progress our employees, p37

Human Rights Statement

Support our culture, mission and values, p38

Raising Concerns and Anti-Retaliation Policy

Global Health and Safety Policy and Standards

Diversity & Inclusion statement

Human rights

Human Rights Statement

Respect human rights, p36

Editorial Policy

Modern Slavery Statement

Safeguarding Principles

Support our culture, mission and values, p37

Respect and progress our employees, p37

Deliver relevant, appropriate, and inclusive content, p37

Social matters

Human Rights Statement

Social contributions, p35

Anti-corruption and bribery

Code of Conduct

Support our culture, mission and values p37

Pearson Anti-Bribery and Corruption (ABC) Policy

Risk management, p60

Raising Concerns and Anti-Retaliation Policy

Legal and compliance, p74

Policy embedding, due diligence and outcomes

Description of principal risks and impact of business activity

Description of business model 

Non-financial key performance indicators

Risk management, p60

Sustainability, p32

Risk management, p60

Strategy, p18

Sustainability, p32

Publicly available policies in the list above can be found at: go.pearson.com/OurPolicies

Pearson plc Annual report and accounts 201841
41

It’s critical that we recognise  
the importance of technical and  
vocational education.

CINDY RAMPERSAUD 
SVP, BTEC & APPRENTICESHIPS

I have been at Pearson for a little over a 
year and I oversee our BTECs – specialist 
work-related qualifications, grounded  
in the real world of work and available  
in schools, colleges and universities  
across a range of subjects. 

For my own personal journey of learning 
and discovery – from a student in the  
mid 80’s to a career in the entertainment 
industry – across retail, film and music,  
to my current role in education – discovery 
and technology have played a key role. 

The future of jobs

As technology transforms big-player 
industries like education, we’re finding 
that new jobs and careers are surfacing 
around every corner. The challenge right 
now is how you and I prepare ourselves 
and future generations for the world  
five, 10 and 20 years out. What is clear  
to me is that education and a culture of 
lifelong learning have a crucial role to  
play in preparing us for that ‘yet to be 
imagined future’. 

Alternate pathways to education

Education has been a powerful enabler 
for change but today is still focused  
on academics – acquiring knowledge  
in a traditional way where success is 
measured by passing exams. ‘Skills’ – 
technical and vocational education  
have often been seen as too alternative  
a pathway. 

Yet, these are the skills – soft and hard 
skills alike – learners will need for the  
jobs of tomorrow. It’s critical that we 
recognise the importance of technical  
and vocational education, and our  
BTECs and Apprenticeship programmes 
do just that. They’re helping us keep  
pace with a landscape that now sees 
technical and vocational education  
as a key driver for growth, increased 
productivity – preparing for the yet  
to be imagined future. 

To embrace a future that is constantly 
changing, we need to create a culture that 
fosters a love of lifelong learning because 
it’s only through this that we’ll be able to 
face the changes head-on as we prepare 
for the jobs of tomorrow.

90%

BTEC students who are 
employed full time  
after graduation  
(Source: HESA)

62%

Large UK companies have 
recruited graduates with a 
BTEC (Source: CBI Skills  
Survey 2018)

Section 2 Our strategy in actionOverviewOur strategy in actionOur performanceGovernanceFinancial statements42

A high-stakes, computer-based 
English language test trusted  
by universities, colleges and 
governments around the world.

PTE Academic is a high-stakes, 
computer based English language  
test that people take to prove their 
English skills for studying abroad  
and visa applications. 

In 2018 the Australian Department  
of Home Affairs renewed its 
endorsement of PTE Academic  
in supporting the Australian visa 
programme for a further two years. 

“PTE Academic was first approved to 
support Australian visa applications in 
2014 and has quickly become the test 
of choice for Australian student and 
migration visa applicants.” 

The Test has seen 30% volume growth 
in 2018 with further growth expected 
in 2019. PTE Academic is delivered in 
hundreds of test centres year round, 
providing learners with the flexibility 
they need.

David Barnett Pearson 
Managing Director,  
Asia Pacific

It is accepted at prestigious 
institutions including Harvard 
Business School, Yale and  
the University of Melbourne. 

PTE Academic

2

Aligned to strategic priority, p23

DIGITAL CAPABILITIES

Automated speech recognition

Automated marking and scoring

Advanced biometrics

£77mRevenues+30%Test volume growthPearson plc Annual report and accounts 20184343

O
v
e
r
v
i
e
w

O
u
r
s
t
r
a
t
e
g
y
i

n
a
c
t
i
o
n

O
u
r
p
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

Section 3 Our performance 
 
 
 
 
44

Financial review

We expect to make further progress  
in 2019, with adjusted operating profit 
between £610m and £660m.1

Coram Williams  
Chief Financial Officer

Net interest payable was £24m, compared 
to £79m in 2017. The decrease was primarily 
due to a reduction in gross debt achieved 
through the early redemption of bonds in 
2017. Charges relating to early redemptions 
increased finance charges in 2017 but were 
not as significant in 2018. Additionally, there 
was a reduction in interest on tax provisions 
following reassessment of those provisions 
in 2018.

The effective tax rate on adjusted earnings 
in 2018 was a credit of 5.2% compared to  
an effective rate charge of 11.1% in 2017.  
The decrease in tax rate reflects several 
one-off benefits in 2018 including provision 
releases due to the expiry of relevant 
statutes of limitation and due to the 
reassessment of historical positions,  
as well as a one-off benefit from a 
reassessment of the tax treatment of  
certain items of income and expenditure.

Adjusted earnings per share of 70.3p  
(2017: 54.1p) included a c.20p one-off  
tax benefit and a lower finance charge.

Cash generation

Operating cashflow declined by £156m  
from £669m in 2017 to £513m in 2018 in 
headline terms. The decrease reflects lower 
dividends from Penguin Random House, 
following our divestment of a 22% stake  
in the business in 2017, higher incentive 
payments in 2018 relating to 2017 
performance and movements in working 
capital. The equivalent statutory measure, 
net cash generated from operations, was 
£547m in 2018 compared to £462m in 2017. 
The main reason for the improvement in 
cash generated from operations was the 
absence of special pension contributions in 
2018 which were £227m in 2017.

Profit and loss statement

In 2018, sales decreased by £384m in 
headline terms to £4,129m (2017: £4,513m) 
with portfolio changes reducing sales by 
£216m and currency movements decreasing 
revenue by £134m. Stripping out the impact 
of portfolio changes (including the adoption 
of new accounting standards) and currency 
movements, revenue was down 1% in 
underlying terms. Revenue in North 
America declined 1%, Core was flat  
and Growth up 1%.

The 2018 adjusted operating profit of 
£546m (2017: £576m) reflects a £130m  
year on year benefit from restructuring, 
offset by £50m of cost inflation, £22m of 
other operational factors, £15m negative 
contribution from trading and a £73m 
negative impact from currency movements 
and portfolio changes. Excluding the impact 
of currency movements and portfolio 
changes (including accounting changes) 
underlying adjusted operating profit  
grew 8%.

Financial summary

Business performance

Statutory results

£ millions

Sales

Adjusted operating profit 

Operating cash flow

2018

2017

4,129

4,513

546

513

576

669

Adjusted earnings per share

70.3p

54.1p

Dividend per share

Net debt

18.5p

17p

(143)

(432)

Headline 
growth

CER 
growth

Under-
lying 
growth

£ millions

2018

2017

Headline 
growth

CER 
growth

Under-
lying 
growth

(9)%

(5)%

(6)%

(2)%

(1)%

Sales

4,129

4,513

(9)%

(6)%

(1)%

8%

Operating profit

Profit for the year

Cash generated from 
operations

553

590

451

408

547

462

Basic earnings per share

75.6p

49.9p

a) Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude both currency movements,  
portfolio changes and accounting changes, b) CER refers to Constant Exchange Rates, and c) The ‘business performance’ measures are  
non-GAAP measures and reconciliations to the equivalent statutory heading under IFRS are included in the financial key performance indicators 
section on p222–225.

1  Guidance includes impact of IFRS 16.

Pearson plc Annual report and accounts 20184545

Currency movement and  
portfolio changes

Adjusting for currency movement improves 
profit by £26m. We completed the sale of 
WSE in March 2018. WSE contributed £42m 
to 2018 revenue and £4m to 2018 adjusted 
operating profit. US K12 Courseware 
contributed £364m to 2018 sales and 
around £20m to 2018 operating profit.

Inflation and other operational factors.

Our 2019 guidance incorporates cost 
inflation of c.£50m together with other 
operational factors of £33m due to 
increased investment in our strategic 
growth areas and the expectation of a lower 
contribution from Penguin Random House.

Restructuring benefits

We expect incremental in-year benefits 
from the 2017-2019 restructuring 
programme of £130m in 2019. Exceptional 
restructuring costs of £150m will continue to 
be excluded from adjusted operating profit.

Interest and tax

We expect a 2019 net interest charge of 
c.£30m and a tax rate of 21%.

Currency

In 2018, Pearson generated approximately 
64% of its sales in the US, 3% in Greater 
China, 5% in the Eurozone, 3% in Brazil, 3% in 
Canada, 3% in Australia, 2% in South Africa 
and 1% in India and our guidance is based 
on exchange rates at 31 December 2018.

We calculate that a 5c move in the US Dollar 
exchange rate to Sterling would impact 
adjusted EPS by around 2p to 2.5p.

IFRS 16 

Including IFRS 16, we expect to report 
adjusted operating profit of between  
£610m and £660m, a net interest charge  
of c.£60m and adjusted earnings per  
share of 55.5p to 61.0p for 2019.

Return on invested capital

Pension plan

On a gross basis, ROIC increased from 4.3% 
in 2017 to 4.7% in 2018 and from 6.2% in 
2017 to 6.7% in 2018 on a net basis. The 
movement largely reflects lower invested 
capital following disposals and decreased 
tax payments which were more than 
enough to offset the effect of lower adjusted 
operating profits primarily due to the 
disposal of a 22% stake in Penguin Random 
House and currency movements.

Statutory results

Our statutory profit was £553m in 2018 
compared to a profit of £451m in 2017.  
The increase in 2018 is largely due to the 
increase in gains on disposal and reduced 
intangible charges which more than  
offset increased restructuring charges, the 
lost contribution from businesses disposed 
of and the impact of currency movements.

In 2018, our UK Pension Plan completed a 
new triennial valuation as at 1 January 2018 
and re-confirmed the Plan as being well 
funded. The Plan has recently used this 
funding position to purchase a further 
insurance buy-in policy with Legal & 
General, amounting to approximately 
£500m. Together with the two policies 
purchased in 2017, around 50% of the  
Plan’s total liabilities are now insured.  
This has put the Plan in an even stronger 
position and further reduced Pearson’s 
future pension funding risk, at no additional 
cost to Pearson.

Dividend

In line with our policy, the Board is 
proposing a final dividend of 13p (2017: 12p), 
an increase of 8%, which results in an  
overall dividend of 18.5p (2017: 17p)  
subject to shareholder approval.

Capital allocation

Our capital allocation policy remains 
unchanged: to maintain a strong balance 
sheet and a solid investment grade rating,  
to continue to invest in the business, to have 
a sustainable and progressive dividend 
policy, and to return surplus cash to  
our shareholders where appropriate.

Share buyback

We launched a £300m share buyback, 
beginning on 18 October 2017 utilising  
part of the proceeds from the disposal  
of a 22% stake in Penguin Random House. 
We completed the programme on  
16 February 2018.

Balance sheet

Businesses held for sale

Net debt to EBITDA was 0.2x. Net debt 
decreased to £143m (2017: £432m) 
reflecting disposal proceeds and operating 
cash flow, partially offset by the 
strengthening of the US Dollar relative  
to Sterling, dividend payments and the 
share buyback.

Following the decision to sell our US K12 
Courseware business, the assets and 
liabilities of that business were classified  
as held for sale on the balance sheet at  
31 December 2018. We announced the 
agreement to sell this business on  
18 February 2019.

In January 2018, the Group repurchased 
€250m of its €500m Euro 1.875% notes  
due May 2021 and €200m of its €500m  
Euro 1.375% notes due May 2025. 
Borrowings at 31 December 2018 include 
drawings on the Group’s revolving  
credit facility (RCF) of £nil (2017: £nil).

2019 outlook

2018 has been a year of progress for 
Pearson, delivering adjusted operating 
profit within our guidance range and 
continuing to invest in the digital 
transformation and simplification of the 
company. We expect to make further 
progress in 2019, with adjusted operating 
profit between £590m and £640m and 
adjusted earnings per share of 56.5p to 
62.0p on a pre-IFRS 16 basis. This reflects 
our portfolio and exchange rates as at  
31 December 2018 and the following factors:

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements46

Financial review

Adjusted performance measures

The Group’s adjusted performance 
measures are non-GAAP financial measures 
and are included as they are key financial 
measures used by management to evaluate 
performance and allocate resources to 
business segments. The measures also 
enable investors to more easily, and 
consistently, track the underlying operational 
performance of the Group and its business 
segments over time by separating out those 
items of income and expenditure relating to 
acquisition and disposal transactions, major 
restructuring programmes and certain other 
items that are also not representative of 
underlying performance.

The Group’s definition of adjusted 
performance measures may not be 
comparable to other similarly titled 
measures reported by other companies.  
A reconciliation of the adjusted measures  
to their corresponding statutory reported 
figures is shown in summary below and in 
more detail on p222–225.

Adjusted operating profit

Adjusted operating profit includes the 
operating profit from the total business 
including the results of discontinued 
operations when relevant. There were no 
discontinued operations in either 2017  
or 2018. A reconciliation of the statutory 
measure to the adjusted measure is  
shown below:

£ millions

Operating profit

2018

2017

553

451

Add back: Cost of major 
restructuring

Add back: Other net (gains)  
and losses

102

79

Total

(230)

(128)

Add back: Intangible charges

113

166

Add back: Impact of  
GMP equalisation

Add back: Impact of  
US tax reform on profit  
from associate

8

–

–

8

Adjusted operating profit

546

576

In May 2017, we announced a restructuring 
programme, to run between 2017 and  
2019, to drive significant cost savings.  
This programme began in the second half  
of 2017 and net costs incurred were £79m  
in 2017 and £102m in 2018 and relate to 
delivery of cost efficiencies in our enabling 
functions and US Higher Education 
Courseware business together with further 
rationalisation of the property and supplier 
portfolio. The restructuring costs in 2018 
relate predominantly to staff redundancies 
and the net cost of property rationalisation. 
Included in the property rationalisation in 
2018 is the impact of the consolidation of 
our property footprint in London which 
resulted in a charge for onerous leases of 
£91m partially offset by profit from the sale 
of property of £81m. The onerous lease 
provisions are the main driver for the overall 
increase in provisions on the balance sheet 
at 31 December 2018.

These major restructuring costs are 
analysed below:

£ millions

2018

2017

Adjusting the cost base in  
our Higher Education 
Courseware business

Further efficiency 
improvements in enabling 
functions through back office 
change programmes in  
Human Resources,  
Finance and Technology

Further rationalisation of 
property and supplier 
agreements

Associate restructuring

21

23

48

23

21

12

102

33

–

79

Other net gains and losses that represent 
profits and losses on the sale of subsidiaries, 
joint ventures, associates and other financial 
assets are excluded from adjusted operating 
profit as it is important to highlight their 
impact on operating profit, as reported, in 
the period in which the disposal transaction 
takes place in order to understand the 
underlying trend in the performance of  
the Group. Other net gains (before tax) of 
£230m in 2018 relate to the sale of the Wall 
Street English language teaching business 
(WSE), realising a gain of £207m, the disposal 
of the equity interest in UTEL, the online 
University partnership in Mexico, realising a 
gain of £19m, and various other smaller 
disposal items for a net gain of £4m. Gains 
of £128m in 2017 largely relate to the sale of 
the test preparation business in China which 
resulted in a profit on sale of £44m and the 
part sale of the share in PRH which resulted 
in a profit of £96m. 

Charges relating to acquired intangibles and 
acquisitions are also excluded from adjusted 
operating profit when relevant as these 
items reflect past acquisition activity and  
do not necessarily reflect the current  
year performance of the Group. In 2018, 
intangible charges declined from £166m  
in 2017 to £113m in 2018. This decline 
reflects the reduction in acquisition  
activity in recent years. 

In 2018, the impact of adjustments arising 
from clarification of guaranteed minimum 
pension (GMP) equalisation legislation in  
the UK have been excluded from adjusted 
operating profit as outlined below in the 
section on post-retirement benefits.

As a result of US tax reform at the end of 
2017, the reported tax charge in that year  
on a statutory basis included a benefit from 
revaluation of deferred tax balances to  
the reduced federal rate of £5m and a 
repatriation tax charge of £6m. In addition 
to the impact on the reported tax charge, 
the Group’s share of profit from associates 
was adversely impacted by £8m. These 
adjustments were excluded from adjusted 
operating profit and the adjusted tax charge 
as they were considered as transition 
adjustments that were not expected to 
recur in the near future.

Pearson plc Annual report and accounts 20184747

In 2018, the total of these net finance cost 
items excluded from adjusted earnings  
was a loss of £31m compared to a gain of 
£49m in 2017. Finance income relating to 
retirement benefits increased from £3m in 
2017 to £11m in 2018 but this increase was 
more than offset by foreign exchange losses 
on unhedged cash and cash equivalents and 
other financial instruments that generated 
gains in 2017.

The adjusted income tax charge excludes 
the tax benefit or charge on items that  
are excluded from the profit or loss before 
tax. In addition, the tax benefit from tax 
deductible goodwill and intangibles is added 
to the adjusted income tax charge as this 
benefit more accurately aligns the adjusted 
tax charge with the expected rate of cash 
tax payments.

Operating cash flow

Operating cash flow is presented in order  
to align the cash flows with corresponding 
adjusted operating profit measures.  
A reconciliation to operating cash flow  
from net cash generated from operations, 
the equivalent statutory measure,  
is shown below:

£ millions

2018

2017

Net cash generated from 
operations

Dividends from joint ventures 
and associates 

Capital expenditure on 
property, plant, equipment  
and software

547

462

67

146

(204)

(237)

Proceeds from sale of property, 
plant, equipment and software

128

–

Add back: Net (proceeds from)  
/costs paid on major 
restructuring projects 

Add back: Special pension 
contribution paid

Operating cash flow

(25)

71

–

513

227

669

Underlying growth rates

Adjusted earnings per share

Sales decreased on a headline basis by 
£384m or 9% from £4,513m in 2017 to 
£4,129m in 2018 and adjusted operating 
profit decreased by £30m or 5% from 
£576m in 2017 to £546m in 2018. 

The headline basis simply compares the 
reported results for 2018 with the reported 
results for 2017. The Group also presents 
sales and profits on an underlying basis 
which excludes the effects of foreign 
exchange, the effect of portfolio changes 
arising from acquisitions and disposals and 
the impact of adopting new accounting 
standards that are not retrospectively 
applied. The portfolio change is calculated 
by taking account of the contribution from 
acquisitions and by excluding sales and 
profits made by businesses disposed in 
either 2017 or 2018. In 2017, portfolio 
changes mainly relate to the sale of the test 
preparation business in China and reduction 
in the equity interest in PRH. This reduction 
in equity interest is reflected in the 
reduction in share of results of joint 
ventures and associates. In 2018,  
portfolio changes mainly relate to the sale  
of our Wall Street English language teaching 
business. Acquisitions were not significant  
in either 2017 or 2018. 

In 2018, the underlying basis excludes the 
impact of IFRS 15 ‘Revenue from Contracts 
with Customers’. This new standard  
was adopted on 1 January 2018 but the 
comparative figures for 2017 have not been 
restated. On 1 January 2018, the Group also 
adopted IFRS 9 ‘Financial Instruments’ but 
this did not have a material impact on profit 
in 2018. The impact of adopting these 
standards is discussed further below and  
in note 1 of the financial statements.

On an underlying basis, sales decreased by 
1% in 2018 compared to 2017 and adjusted 
operating profit increased by 8%. Currency 
movements decreased sales by £134m and 
adjusted operating profit by £21m. Portfolio 
changes decreased sales by £225m and 
adjusted operating profit by £61m. The 
impact of adopting IFRS 15 on the results  
for 2018 was to increase sales by £9m and 
adjusted operating profit by £9m.

Adjusted earnings includes adjusted 
operating profit and adjusted finance and 
tax charges. A reconciliation to the statutory 
profit is shown below:

£ millions

Profit for the year

2018

2017

590

408

Non-controlling interest

(2)

(2)

Add back: Cost of  
major restructuring

Add back: Other net (gains)  
and losses

102

79

(230)

(128)

Add back: Intangible charges

113

166

Add back: Other net finance 
(income)/costs

Add back: Impact of  
GMP equalisation

Add back: Impact of US tax 
reform on profit from associate

Tax benefit relating to items 
added back

Adjusted earnings

31

(49)

8

–

–

8

(65)

(42)

547

440

Weighted average number of 
shares (millions)

778.1

813.4

Adjusted earnings per share

70.3p

54.1p

Net finance costs classified as other net 
finance costs or income are excluded in  
the calculation of adjusted earnings. 

Finance income relating to retirement 
benefits is excluded as management  
believe the presentation does not reflect  
the economic substance of the underlying 
assets and liabilities. Finance costs relating 
to acquisition transactions are also excluded 
as these relate to future earn outs or 
acquisition expenses and are not part of  
the underlying financing.

Foreign exchange and other gains and 
losses are also excluded as they represent 
short-term fluctuations in market value and 
are subject to significant volatility. Other 
gains and losses may not be realised in due 
course as it is normally the intention to hold 
the related instruments to maturity. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements48

Financial review

In addition to the dividends received from 
associates above there were dividends from 
PRH in 2018 of £50m and in 2017 of £312m 
relating to the recapitalisation of PRH 
following the sale of part of the Group’s 
interest in the venture. This cash flow is not 
related to the underlying trading of the 
business and has not been included in the 
adjusted operating cash measure. 

Major restructuring costs paid in 2017 
included cash flow from both the 2016 
restructuring programme (£44m) and the 
2017-2019 programme (£27m). In 2018, 
restructuring costs paid were offset by 
proceeds from the sale of property as part 
of the restructuring programme to give a 
net cash inflow from restructuring of £25m. 

Special pension contributions of £227m in 
2017 were made as part of the agreements 
relating to the PRH merger in 2013 (£202m) 
and the sale of the FT Group in 2015 (£25m). 
There were no special pension contributions 
in 2018.

Return on invested capital (ROIC)

ROIC is a non-GAAP measure and has  
been disclosed as it is one of Pearson’s key 
business performance measures. ROIC is 
used to track investment returns and to  
help inform capital allocation decisions 
within the business. Average values for  
total invested capital are calculated as the 
average monthly balance for the year. 

ROIC is presented on a gross and net basis. 
The net basis is calculated after removing 
impaired goodwill from the invested capital 
balance. The net approach assumes that 
goodwill that has been impaired is treated in 
a similar fashion to goodwill disposed as it is 
no longer being used to generate returns.

2018

2017

2018

2017

£ millions

Gross basis

Net basis

Adjusted 
operating 
profit

Operating  
cash tax paid 

Return

Average 
invested 
capital

ROIC

546

576

546

576

(43)

(75)

(43)

(75)

503

501

503

501

10,672 11,568

7,544

8,126

4.7% 4.3% 6.7% 6.2%

Other financial information

Capital risk

2018

2017

(24)

(79)

The Group’s objectives when managing 
capital are:

  To maintain a strong balance sheet and a 
solid investment grade rating;

11

3

  To continue to invest in the business;

Net finance costs

£ millions

Net interest payable

Finance income in respect  
of retirement benefits 

Other net finance  
(costs)/income

Net finance costs

(42)

(55)

46

(30)

Net interest payable was £24m, compared 
to £79m in 2017. The decrease was primarily 
due to a reduction of gross debt achieved 
through the early redemption of bonds in 
2017. Charges relating to early redemptions 
increased finance charges in 2017 but were 
not as significant in 2018. Additionally there 
was a reduction in interest on tax provisions 
following reassessment of those provisions 
in 2018. In February 2018, the Group bought  
back an aggregate nominal amount of 
€450,000,000 of 2021 and 2025 notes.  
There was a charge in respect of these  
early redemptions however there were 
partial year savings as a result which have 
flowed through the income statement in  
the period since redemption. 

In 2018, the total of other items excluded 
from adjusted earnings was a loss of  
£31m compared to a gain of £49m in 2017. 
Finance income relating to retirement 
benefits increased from £3m in 2017 to 
£11m in 2018 reflecting the comparative 
funding position of the plans at the 
beginning of each year. This increase was 
more than offset by foreign exchange  
losses on unhedged cash and cash 
equivalents and other financial instruments 
that generated gains in 2017.

  To have a sustainable and progressive 
dividend policy, and;

  To return surplus cash to our shareholders 
where appropriate.

The Group is currently rated BBB (negative 
outlook) with Standard and Poor’s and  
Baa2 (stable outlook) with Moody’s.

Net debt

The net debt position of the Group is set  
out below.

£ millions

2018

2017

Cash and cash equivalents

568

645

Marketable securities

Derivative financial instruments

–

9

8

–

Bank loans and overdrafts

(43)

(15)

Bonds

Finance lease liabilities

Net debt

(672)

(1,062)

(5)

(8)

(143)

(432)

Net debt was reduced during the year 
following the sale of property, repayment of 
loans to PRH and proceeds from disposals.

Bond debt was reduced to £672m from  
£1.1bn through a combination of debt 
repayments. The Group holds a portion of 
its debt in US dollars as a natural hedge of 
the Group’s largest earnings generating 
region, North America.

Despite the low year end balance sheet net 
debt, the Group has significant operating 
lease liabilities which are not currently 
included as balance sheet liabilities but are 
included by the credit rating agencies and 
will be included during 2019 as the group 
adopts IFRS16, increasing net debt by 
c£0.7bn. The Group’s cash flow is also 
seasonal and so we would typically see 
higher net debt at the half-year results  
than at a year-end. 

Pearson plc Annual report and accounts 20184949

The overall surplus on UK pension plans of 
£545m at the end of 2017 has increased  
to a surplus of £571m at the end of 2018. 
The increase has arisen principally due to 
favourable movements in assumptions  
used to value the liabilities offsetting  
some decline in asset values. 

In total, our worldwide net position  
in respect of pensions and other post-
retirement benefits increased from a net 
asset of £441m at the end of 2017 to a  
net asset of £471m at the end of 2018. 

Adoption of new accounting standards  
in 2018

The adoption of IFRS 15 and IFRS 9 has 
impacted both the income statement as 
described on p47 and has had an impact on 
certain lines in the balance sheet. Although 
the impact of IFRS 9 was not significant,  
the restatements in relation to IFRS 15 are 
the main reason for increases in 2018 in 
balances for inventories, trade and other 
receivables, trade and other liabilities  
and held for sale assets and liabilities.  
The full impact of the adoption of both 
standards is outlined in note 1 of the 
financial statements. 

Dividends

The dividend accounted for in the 2018 
financial statements totalling £136m 
represents the final dividend in respect of 
2017 (12.0p) and the interim dividend for 
2018 (5.5p). The Board are proposing a final 
dividend for 2018 of 13.0p bringing the total 
paid and payable in respect of 2018 to 18.5p. 
This final 2018 dividend which was approved 
by the Board in February 2019, is subject to 
approval at the forthcoming AGM and will 
be charged against 2019 profits. For 2018, 
the dividend is covered 3.8 times by 
adjusted earnings. After excluding the 
one-off tax benefit in adjusted earnings of 
c.20p the dividend is covered 2.7 times. 

Liquidity and funding

The Group had a strong liquidity position at 
31 December 2018, with over £500m of cash 
and an undrawn Revolving Credit Facility 
due in 2021 of $1.75bn (at 31 December 
2017, the Group had cash of over £600m  
and an undrawn Revolving Credit Facility 
due in 2021 of $1.75bn). In March 2019,  
the Group announced the refinancing of the 
Revolving Credit Facility with a new Facility 
of $1.19bn due in 2024.

Also included in other comprehensive 
income in 2018 is an actuarial gain of  
£25m in relation to the retirement benefit 
obligations of the Group and our share of 
the retirement benefit obligations of PRH. 
The gain arises from the favourable impact 
of changes in the assumptions used to value 
the net assets in the plans and in particular 
movements in the discount rate. The gain in 
2018 compares to an actuarial gain in 2017 
of £182m.

Taxation

The effective tax rate on adjusted earnings 
in 2018 was a credit of 5.2% compared to  
an effective rate charge of 11.1% in 2017.  
The decrease in tax rate reflects several 
one-off benefits in 2018 including provision 
releases due to the expiry of relevant 
statutes of limitation and due to the 
reassessment of historical positions  
(£86m), as well as a one-off benefit from a 
reassessment of the tax treatment of certain 
items of income and expenditure (£25m).

The reported tax credit on a statutory basis 
in 2018 was £92m (18.5%) compared to a 
charge of £13m (3.1%) in 2017. The statutory 
tax credit in 2018 was primarily due to  
the items above, provision releases and 
credits related to previous business 
disposals (£31m) and tax credits on 
restructuring charges.

Operating tax paid in 2018 was £43m 
compared to £75m paid in 2017 mainly due 
to refunds received in the US. Tax provision 
releases were the primary reason for the 
reduction in current tax liabilities on the 
balance sheet whilst net deferred tax 
remained consistent year on year. 

Other comprehensive income

Included in other comprehensive income 
are the net exchange differences on 
translation of foreign operations. The gain 
on translation of £90m in 2018 compares  
to a loss in 2017 of £262m. The gain in 2018 
mainly arises from the strength of the  
US dollar. A significant proportion of the 
Group’s operations are based in the US and 
the US dollar strengthened in 2018 from an 
opening rate of £1:$1.35 to a closing rate at 
the end of 2018 of £1:$1.27. At the end of 
2017, the US dollar had weakened from an 
opening rate of £1:$1.23 to a closing rate of 
£1:$1.35 and this movement was the main 
reason for the loss in 2017.

Post-retirement benefits

Pearson operates a variety of pension  
and post-retirement plans. Our UK Group 
pension plan has by far the largest defined 
benefit section. We have some smaller 
defined benefit sections in the US and 
Canada but, outside the UK, most of  
our companies operate defined  
contribution plans. 

The charge to profit in respect of worldwide 
pensions and retirement benefits amounted 
to £56m in 2018 (2017: £72m) of which a 
charge of £67m (2017: £75m) was reported 
in statutory operating profit and income  
of £11m (2017: £3m) was reported against 
other net finance costs. The decrease in the 
operating charge in 2018 is partly explained 
by a past service credit of £11m relating to 
changes made to the US post-retirement 
medical plan in the year and reduced 
administration costs. This credit was 
partially offset by a past service charge of 
£8m relating to guaranteed minimum 
pension (GMP) equalisation in the UK.

The GMP equalisation charge arises from 
the ruling in the Lloyds Bank High Court case 
in October 2018 that provided clarity on  
how pension plans should equalise GMP 
between males and females. The case ruling 
results in an income statement charge,  
an additional liability and the potential 
requirement to make back-payments to 
pensioners who may have been retired for 
some years. This charge has been excluded 
from our adjusted earnings as this relates  
to historical circumstances. The charge is  
an estimate based on available data and 
revisions to these estimates in future years 
will be treated as assumption changes and 
recorded in other comprehensive income 
rather than the income statement. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements50

Financial review

Also in February 2019, the UK Group 
pension plan purchased a further pensioner 
buy-in policy valued at approximately 
£500m with Legal & General. As a result of 
this latest transaction, 95% of the UK Group 
plan’s pensioner liabilities are now matched 
with buy-in policies which significantly 
reduces longevity risk of the Group. The 
buy-in will be accounted for in 2019 and is 
expected to reduce the retirement benefit 
asset on the balance sheet but is not 
expected to have a material impact on  
the income statement. 

On 6 March 2019, the Group announced a 
tender offer for up to €75m of its €500m 
1.875% notes due 2021 of which €250m 
were outstanding at 31 December 2018.  
In addition, the Group also announced the 
refinancing of its bank facility with a new 
$1.19bn Revolving Credit Facility due to 
mature in February 2024.

Coram Williams  
Chief Financial Officer

Share buyback

Acquisitions and disposals

The share buyback programme announced 
in October 2017 was completed on  
16 February 2018. In 2017, our brokers 
purchased 21m shares and in 2018 
purchased a further 22m shares. Cash 
payments for these purchases and related 
costs were £149m in 2017 and £153m  
in 2018. The shares bought back were 
cancelled and the nominal value of these 
shares was transferred to a capital 
redemption reserve. The nominal value  
of shares cancelled under the programme 
was £11m. A liability for the share buy-back 
payments due in 2018 was recorded in  
trade and other liabilities on the 2017 
balance sheet.

There were no significant acquisitions in 
2018 or 2017. In 2018, the Group disposed of 
the Wall Street English language teaching 
business (WSE), realising a gain of £207m, 
and the equity interest in UTEL, the online 
University partnership in Mexico, realising a 
gain of £19m. Various other smaller disposal 
items resulted in a net gain of £4m in 2018. 
In 2017, disposals included the sale of the 
test preparation business in China (GEDU) 
which resulted in a profit on sale of £44m 
and the sale of a portion of the stake in  
PRH to the venture partner, Bertelsmann, 
resulting in a reduction in the Group’s 
interest from 47% to 25% and a profit on 
sale of £96m.

Businesses held for sale

Related party transactions

Following the decision in 2017 to sell both 
our Wall Street English language teaching 
business and the US K12 Courseware 
business, the assets and liabilities of those 
businesses were classified as held for sale 
on the balance sheet at 31 December 2017. 
During 2018, the Wall Street business was 
sold and the US K12 Courseware business 
remains on the balance sheet as a held for 
sale asset prior to the disposal announced  
in February 2019. 

Goodwill and intangible assets

Amortisation and impairment charges 
relating to acquired intangible assets in  
2018 were £113m compared to a charge of 
£166m in 2017. There were no impairments 
to goodwill and intangibles in 2018 or  
2017 following impairment charges in 
preceding years. 

Transactions with related parties are shown 
in note 36 of the financial statements.

Post-balance sheet events 

On 18 February 2019, the Group announced 
the sale of the US K12 Courseware business 
to Nexus Capital Management LP for 
headline consideration of $250m comprising 
an initial cash payment of $25m and an 
unconditional vendor note for $225m 
expected to be repaid in three to seven 
years. Following the repayment of the 
vendor note, the Group is entitled to 20% of 
all future cash flows to equity holders and 
20% of net proceeds if the business is sold. 
The transaction is expected to complete in 
the first half of 2019.

Pearson plc Annual report and accounts 20185151

We know we already have the  
best people working in our restaurants –  
they just need the opportunity to build the 
right skills to move up.

Accelerated Pathways

Three days after he earned his GED,  
he applied for the Associate Degree 
Programme. In December, he completed 
his third semester of college, studying 
business. In 2018, Robert received the 
GED Testing Service GEDWorks™ National 
Award, recognising his drive to overcome 
educational barriers and to pursue a 
better path for himself. 

“We know we already have the best 
people working in our restaurants – they 
just need the opportunity to build the 
right skills to move up,” says Rick Badgley, 
Chief Administrative Officer. Accelerated 
Pathways leverages resources, such as 
online and mobile-optimised education 
tools, technology and course materials  
to support the unique challenges of adult 
learners, while addressing barriers to 
education – such as cost, time and access.

ROBERT VALENCIA 
ACCELERATED PATHWAYS STUDENT

Accelerated Pathways is a corporate 
education benefit, where Pearson partners 
with companies to strategically align  
their educational assistance spending to 
the talent objectives of the organisation, 
helping to build a workforce that’s  
more skilled, more engaged and, most 
importantly, more prepared for the future 
of work. In 2018, Pearson announced a 
partnership with Brinker International,  
Inc., owner of Chili’s® Grill & Bar and 
Maggiano’s Little Italy®, to launch Best  
You EDU™, a Brinker education benefit 
programme that allows all eligible  
Team Members to earn Foundational,  
GED, and associate degrees with full  
tuition coverage. 

For Robert Valencia, a 27-year old cook 
who’s worked at Chili’s for two years,  
it helped him earn his GED credential  
and completely altered the path of his 
career. One of the first applicants in  
Best You EDU™, Robert applied only a few 
days after the programme was launched, 
and received his GED a month later.  

500,000+The number of corporate client employees who have access to educational benefits through Accelerated PathwaysSection 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements52

I’m not just learning for me.  
It’s for me and my daughter... she is  
the main motivation. I want to show  
her she can achieve whatever she wants. 

BTEC

1

Aligned to strategic priority, p21

For Feven, not only did BTEC teach her  
the skills she needed for a career in 
engineering, but she also learned  
valuable employability skills including 
communication and flexibility, which  
she has found useful in single handedly 
raising her daughter while funding herself 
to get her dream job.

IMAGE TBC
Alex Fau Goodwin, Assistant Principal  
at Trafford College says that success  
like Feven’s ‘really does emphasise the 
importance of adult education in colleges’. 
Feven is making the most of her education 
– her latest accolade is winning the 
coveted Mercedes AMG High Performance 
Powertrains (HPP) Student of the Year 
Award, guaranteeing her an interview for 
the prestigious Apprenticeship scheme 
run by HPP who design, develop and 
manufacture the Mercedes-Benz Formula 
1 racing engines and hybrid systems. 

Feven is widely regarded as a role model 
at Trafford College and continues to prove 
to her daughter that learning makes 
anything possible.

FEVEN ZERAY 
BTEC – 2018 ADULT LEARNER OF THE YEAR

Feven Zeray’s ultimate goal is to be an 
aeronautical engineer. She recently 
received top marks in her BTEC Level 3 
Extended Diploma in Electrical 
Engineering and is on track and racing  
full throttle towards a career with the 
Mercedes Formula 1 team.

From the start of her course, she faced 
resistance from those who thought it  
was too difficult and that a woman 
couldn’t succeed in engineering.  
That did not stop Feven from finding  
a way to pursue her dream.

BTECs are career-focused qualifications, 
taught in number of subjects in colleges, 
schools and universities throughout the 
world. Through BTEC learners acquire the 
knowledge and skills they need for career 
success. Throughout their course, BTEC 
learners work on a series of tasks set in 
real-life scenarios to which they apply  
the knowledge and skills they have  
learned during their course. BTECs enable 
successful progression towards a chosen 
career path, whether that’s through further 
or higher education, an apprenticeship or 
directly into employment.

1m+BTEC programmes starting  each year41%of students using BTEC to enter higher education come from  lower economic groupsPearson plc Annual report and accounts 20185353

O
v
e
r
v
i
e
w

O
u
r
s
t
r
a
t
e
g
y
i

n
a
c
t
i
o
n

O
u
r
p
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

Section 3 Our performance 
 
 
 
 
54

Operating performance

North America

Market summary

Our largest market includes all  
50 US states and Canada.

Contribution to Group revenues

67%

Sales

£2,784m

Adjusted operating profit

£362m

Sustainability

200+

institutions use the GED College Ready score 
level, including community colleges, to help 
students bypass placement tests and 
developmental education courses

Revenue declined 1% in underlying terms, 
primarily due to North American Higher 
Education Courseware declining 5%, School 
Courseware which was down mid-single 
digit %, impacted by weak Open Territory 
sales in the second half of the year, the 
continued decline in Learning Studio as we 
move towards the retirement of the product 
in 2019 and Student Assessment which 
declined moderately. Offsetting that,  
we saw good growth in Virtual Schools, 
Online Program Management (OPM) and 
Professional Certification revenue.

Adjusted operating profit rose 1% in 
underlying terms, as restructuring savings 
offset the impact of lower sales, inflation 
and other operating factors.

Courseware

 School

In School Courseware, revenue declined 
mid-single digit percent primarily due to 
declines in Open Territory states. This was 
partially offset by growth in Adoption state 
revenue on strong performance in Science 
in Florida, South Carolina and Tennessee, 
Elementary Math in Oklahoma and 
Elementary Social Studies in California  
and South Carolina.

Our new adoption participation rate rose  
to 80% from 61% in 2017. We won an 
estimated 33% share of adoptions 
competed for (38% in 2017) and 26% of  
total new adoption expenditure of $509m 
(29% of $365m in 2017).

 Higher Education

In Higher Education Courseware, total US 
college enrolments, as reported by the 
National Student Clearinghouse, fell 1.4%, 
with combined two-year public and 
four-year for-profit enrolments declining 
4.8%. Enrolment weakness was particularly 
focused on part-time students where 
enrolment declined 2.9% compared to full 
time enrolment which declined 1.1%.

Net revenue in our US Higher Education 
Courseware business declined 5% during 
the year. We estimate around 2% of this 
decline was driven by lower enrolment; 
around 1.5% from the adoption of Open 
Educational Resources (OER); around 2.5% 
from the combined impact of shifts in the 
secondary market, more cautious buying by 
the channel and lower returns; offset by 
c.1% benefit from the shift to digital.

In 2018, Pearson’s US Higher Education 
Courseware market share, as reported by 
MPI, was within the c.40-41.5% range seen 
over the last five years.

Digital revenue grew 2% benefiting from 
continued growth in direct sales and 
favourable mix. Global digital registrations 
of MyLab and related products were flat.  
In North America, digital registrations fell  
3% with good growth in Science, Business  
& Economics and Revel offset by lower 
overall enrolment and continued softness  
in Developmental Mathematics. Revel 

registrations grew more than 40%. Including 
stand-alone eBook registrations, total North 
American digital registrations rose 1% and 
global registrations rose 3%.

The actions announced in early 2017 to 
promote access over ownership met with 
continued success. Stand-alone eBook 
volumes grew 34% in the US with revenue 
up 25% and our partner print rental 
programme has had a successful start with 
130 titles in the programme in 2018. We plan 
to increase the number of titles in the 
programme to around 400 by fall 2019.

We continue to make good progress with 
our Inclusive Access (Direct Digital Access) 
solutions signing 192 new institutions in 
2018, taking the total of not-for-profit and 
public institutions served to 617. Including 
80 longer-standing contracts with for-profit 
colleges, we now have direct courseware 
relationships with nearly 700 institutions.

Inclusive Access ensures that students have 
affordable access to the courseware that 
they need on day one of the course, whilst 
further shifting our business model in this 
segment away from ownership and towards 
subscription. During the year, we delivered 
over 1.4m course enrolments with inclusive 
access revenues from non-profit and public 
institutions rising to c.8% of our higher 
education courseware revenue as more 
colleges and faculties see the benefit of  
this model.

Assessment

 Student Assessment

In Student Assessment, revenue declined 
moderately in 2018 due to the faster than 
expected contraction in revenue associated 
with our PARCC and ACT-Aspire multi-state 
volume-based contracts and our disciplined 
competitive approach. These factors will 
extend into 2019, where we expect a modest 
decline in revenue in this segment. Beyond 
2019, we expect the business to benefit 
from continued good momentum in 
subcontractor contract wins leveraging our 
digital leadership and a strong pipeline of 
opportunities in key states.

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Pearson plc Annual report and accounts 2018During 2018, Pearson successfully renewed 
contracts in Arizona and Kentucky through 
competitive procurements and secured 
business with the District of Columbia, New 
Jersey, New Mexico, and Maryland under 
new contracts with these PARCC states.  
We also won new contracts for Utah’s  
High School Assessments and with the 
University of Iowa for the delivery of  
Iowa’s new assessment system.

We delivered 24m standardised online  
tests to K12 students, down 5% from 2017. 
TestNav 8, Pearson’s next-generation online 
test platform, supported a peak load of 
825,000 tests in a single day and provided 
99.99% up time. Our AI scoring systems 
scored 36m responses to open-ended test 
items, around 33% of the total. Paper based 
standardised test volumes fell 9% to 18.5m.

 Professional Certification 

In Professional Certification, VUE global test 
volume rose 4% to over 15m. Revenue in 
North America was up mid-single digit %, 
due to growth in medical college admissions 
testing and certification for professional 
bodies, offset by continued declines in 
volumes in the GED High School Equivalency 
Test and higher-level IT certifications in an 
environment of low unemployment.

We signed over 70 new contracts in 2018 
and our renewal rate on existing contracts 
continues to be over 95%. During the year 
we renewed over 80 contracts including the 
National Council of State Boards of Nursing 
(NCLEX exam), Microsoft and Adobe.

 Clinical Assessment

Clinical Assessment sales declined slightly 
on an absence of new major product 
introductions impacting 2018. Late in Q4  
we launched a refresh of the Peabody 
Picture Vocabulary Test and Expressive 
Vocabulary Test (PPVT/EVT). Q-interactive, 
Pearson’s digital solution for Clinical 
Assessment administration, saw continued 
strong growth in license sales with sub-test 
administrations up more than 37% over  
the same period last year.

Partnering with 
institutions to help 
students become  
career ready

Product: Career Success Program

80,000 students

currently enrolled in the 
Career Success Program

Pearson makes  
learning personal

Product: Mastering

Pearson partners with

3,700 institutions

annually to provide 
Mastering to students  
all over the world

5555

“As a recent college graduate and applying for 
full time jobs for the first time in my life... I am 
finding it difficult to show potential employers 
my “soft skills”, my traits outside of my 
resume. It means one thing to say I am a team 
player, but I want to show the employers how 
I earned that trait. Thankfully, Pearson Career 
Success allows me to demonstrate my skills 
outside of my resume and earn badges such 
as critical thinking and teamwork from an 
accredited and respected source.” 

Jessica Albright, recent Marketing Bachelor’s 
graduate (Spring 2017) and MBA graduate 
(December 2018) at Missouri State University  
in Springfield, MO

The Career Success Program is an integrated 
solution designed to help learners discover, 
develop, and demonstrate the occupational 
and personal and social capabilities that are 
vital for successful 21st century employment 
and lifelong success.

Pearson works with institutions at a variety  
of different levels to provide resources and 
services to students from the time they enroll 
at a university to the time they graduate,  
all with the goal of preparing them for the 
career they want. Over the next four years, 
over 80,000 students will go through  
this program. 

“Mastering gives students feedback as they  
do the work... they have more confidence 
tackling problems, because they’ve had 
experience, and with more experience  
comes more confidence.” 

Evelyn Landers, Chemistry Lecturer at 
Waterford Institute of Technology has used 
Mastering Chemistry since 2010. Landers 
says it has made her teaching more efficient 
and personalised because students have 
access to personalised learning resources 
that empower them to learn at their  
own pace.

Mastering is one of the world’s leading 
collections of online homework, tutorial,  
and assessment products. It is designed to 
improve the results of all higher education 
students, one student at a time. 

Pearson partners with 3,700 institutions 
annually to provide Mastering to students  
all over the world, primarily in North America 
but also in South America, Europe, Asia, 
Australia and Africa. 

DIGITAL CAPABILITIES

Real-time data analytics

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements56

Operating performance

Services

2019 outlook

Core

 Connections Academy

 US Higher Education Courseware

In US Higher Education Courseware, we 
expect revenue to be flat to down 5% on  
the continuation of the pressures we saw  
on end demand in 2018 with ongoing 
declines in enrolment and modest growth  
in OER adoptions. For print revenue in this 
segment, we see scope for further declines 
in gross sales and improvements in returns. 
Print continues to be impacted by the 
ongoing rise of secondary channels, such  
as rental, but channel inventory has now 
returned to more normalised levels 
following the 2016 inventory correction  
and its after effects. The channel is now 
optimising the stock it holds, both through 
reducing purchases and returns, and we 
expect that to continue in 2019. Growth in 
digital and direct sales provides some  
offset to the continuing pressures on print.

 Assessment

In Assessment, we expect good growth  
in Professional Certification and stable 
revenue in our Clinical Assessment business 
in the US. We expect a modest decline in 
revenue in North America Student 
Assessment on continued contraction in 
revenue associated with our PARCC and  
ACT Aspire contracts.

 Connections Academy and Online 

Program Management

We expect good growth in revenue and 
enrolment at Connections Academy  
and in North America Online Program 
Management.

Market summary

Our international business in established 
and mature education markets.

Contribution to Group revenues

20%

Sales

£806m

Adjusted operating profit

£57m

Sustainability

40%

Students from the lowest four socio-economic 
groups (as defined by the UK ONS) on average 
progress to HE in a subject related to their BTEC. 

Revenue was flat in underlying terms  
with growth in Pearson Test of English 
Academic, OPM in the UK and Australia  
and Professional Certification offset by 
declines in Higher Education and Student 
Assessment and Qualifications.

Adjusted operating profit increased 10% in 
underlying terms, due to restructuring 
savings partially offset by inflation.

Courseware

 School and Higher Education

Courseware revenue declined moderately. 
Slight growth in School Courseware was 
offset by declines in Higher Education 
Courseware. In Higher Education 
Courseware, revenue was down due  
to market declines in Europe and Asia, 
partially offset by growth in digital sales  
to institutional partners in the UK  
and Australia.

Connections Academy, our K12 online 
school business grew revenue 8%. 
Connections Academy served 73,000 Full 
Time Equivalent (FTE) students through  
37 continuing full time virtual partner 
schools in 28 states, up 11% on last year. 
Total FTE virtual school students declined 
3% to 75,400 as expected due to contract 
exits at Commonwealth Charter Academy  
in Pennsylvania and Florida Virtual School.

Three new full time online, state-wide 
partner schools opened in the 2018-19 
school year in Florida, Michigan, and Ohio. 
We anticipate the opening of between  
two and five new partner schools in the 
2019-20 school year.

The 2018 Connections Academy Parent 
Satisfaction Survey continues to show solid 
endorsement for the schools with 93% of 
families with enrolled students stating they 
would recommend our virtual schools  
to others and 95% agreeing that the 
curriculum is of high quality.

 Pearson Online Services

In Pearson Online Services, revenue  
grew 3%, primarily due to growth in OPM, 
partially offset by a decline in Learning 
Studio revenue as we retire the product  
and as we restructured smaller  
non-OPM contracts.

 Online Program Management

In OPM, we grew revenue 9% as course 
registration grew strongly, up 14% to more 
than 388,000 on strong growth in programs 
at key partners including Arizona State 
University Online, Maryville University, Regis 
College, Bradley University, Ohio University 
and the University of Southern California.

Our overall active program count grew by  
33 to 325. The launch of 46 new programs 
were offset by 13 discontinued programs. 
During 2018 we signed 27 multi-year 
programs, including programs at new 
partners the University of North Dakota  
and Rider University. We closed nine out  
of 15 renewal opportunities and as part  
of broader efforts around portfolio 
optimisation agreed with our partners to 
terminate 23 programs that were not 
mutually viable.

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Pearson plc Annual report and accounts 20185757

the seven programs in Australia up from 
c.9,300 in 2017. In the UK, we launched  
11 new programs and course registrations 
grew, reaching c.3,000 compared to c.1,400 
in 2017. During the year, we also announced 
new partnerships with the University of 
Northumbria in the UK, and ESSEC Business 
School in France.

2019 outlook 

We expect stable revenue across Core, 
including student qualifications and 
assessment, with further revenue growth  
in OPM and PTEA, offset by continued 
declines in our Courseware businesses.

In the UK, Pearson is the largest awarding 
organisation to offer academic and vocational 
qualifications, including A levels, GCSEs and 
vocational qualifications such as BTECs. 

Aswin Nasiketh Vivekanandan (pictured) is a  
19 year old student at Tanglin Trust School, 
Singapore. In 2018 she received the Pearson 
Edexcel Award for the highest mark in Asia for 
A-level Chemistry and Physics.

Commenting on her award she said:  
“I am thrilled to be able to pursue my  
career aspirations thanks to my Pearson 
qualifications. 

“I have always had a keen interest in science 
and passing these two subjects was a 
requirement for me to get a place on the 
course. And it worked, as I am now studying 
my chosen option at Imperial College London. 

“On graduation, I am looking to explore ways  
to help tackle some of the many problems  
we face in the world today, like global 
warming and climate change.” 

Many congratulations Aswin – we think you 
will go on to achieve great things!

Assessment

 Student Assessment and Qualifications

In Student Assessment and Qualifications, 
revenue fell as modest growth in BTEC Firsts 
and GCE A-Level was more than offset by 
declines in AS levels, international GCSEs in 
the UK and UK Apprenticeships due to policy 
changes in the schools qualifications and the 
apprenticeships market. We successfully 
delivered the National Curriculum Test 
(NCT) for 2018, marking 3.6m scripts,  
up slightly from 2017. We will deliver the  
NCT again in 2019 before the test transitions 
to another provider in 2020.

 Clinical Assessment

Clinical Assessment sales declined primarily 
in Australia due to an absence of new major 
product introductions. Q-Interactive, 
Pearson’s digital solution for Clinical 
Assessment administration, saw continued 
strong growth.

 Pearson Test of English Academic 

Pearson Test of English Academic saw 
continued strong growth in test volumes 
and we successfully extended our 
agreement with Department of Home 
Affairs in Australia for another two years.

 Professional Certification 

In Professional Certification, revenue was  
up modestly due to the launch of additional 
computer-based exams for an existing 
customer in the UK and the MOI, the  
French Driving Test.

Services

 Higher Education Services

In Higher Education Services, revenue grew 
strongly. Our OPM revenue was up 34%.  
In Australia, we saw good growth due to  
our successful partnership with Monash 
University, and continued success of the 
Graduate Diploma in Psychology. We have a 
total of c.10,200 course registrations across 

Partnering with the 
voice of British industry

CBI & Pearson’s Annual Skills Report

Pearson partners with CBI, the UK’s 
premier business organisation, every year 
to deliver an annual skills report. In 2018, 
we found: 

  Employers expect to recruit more 
workers but worry there are not enough 
skilled people to fill vacancies 

  4/5 businesses aim to spend more on 
training, but the Apprenticeship Levy  
has driven a sharp drop in  
apprenticeship programmes

  The number of businesses actively 
engaged with schools or colleges is down 
by c.10% 

By helping to gather these insights, 
Pearson is connecting the dots between 
students and employers, ensuring learners 
have the skills they need to excel in their 
career and employers have the people they 
need for a rapidly changing workplace. 

Providing world-class 
qualifications in the UK

Product: Pearson Edexcel

#1

Overall market leader with 
number two position in 
GCSE and A-Level and 
number one position in 
vocational qualifications

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements58

Operating performance

Growth

Market summary

Emerging and developing economies  
with investment priorities in Brazil, India, 
South Africa, Hispano-America, Hong Kong 
& China and the Middle East.

Contribution to Group revenues

13%

Sales

£539m

Adjusted operating profit

£59m

Sustainability

28,000

New users downloaded our Space Hero  
app designed in collaboration with refugee 
children in Jordan as part of our Save the 
Children partnership.

Revenue grew 1% in underlying terms due to 
strong growth in China and modest growth 
in Brazil and Hispano America partially 
offset by declines in South Africa.

Adjusted operating profit increased 97%, 
£30m, in underlying terms, reflecting higher 
revenue in China and Brazil, together with 
the benefits of restructuring, partially  
offset by lower revenue in South Africa.

Courseware

Courseware revenue grew slightly,  
with strong growth in English Language 
Courseware in China, partially offset by 
declines in School Courseware in South 
Africa following a large one-off order in 2017.

Assessment

 Professional Certification and Pearson 

Test of English Academic

Professional Certification grew well due  
to a new ICT infrastructure certification 
contract. Pearson Test of English Academic 
saw strong growth in revenue with over  
10% growth in the volume of tests taken in 
India, China and Middle East and moderate 
price increases.

Services

 English Services

In English Services, revenue grew slightly  
in our English language school franchise, 
Wizard, due to new product launches.

 School Services

In School Services, revenue was flat, with 
declines in student enrolment in our public 
sistemas business in Brazil offset by price 
increases, improved products and better 
student retention across our private 
sistemas. In India, Pearson MyPedia, an 
inside service ‘sistema’ solution for schools, 
expanded to over 700 schools with over 
200,000 learners.

 Higher Education Services

In Higher Education services revenue 
declined slightly due to business exits in 
India and slight revenue decline at Pearson 
Institute of Higher Education (formerly CTI), 
our university in South Africa, due to a 
change in mix with total enrolment broadly 
flat and new student enrolment up 18%.

2019 outlook

In our Growth segment, we expect revenue 
to continue to increase in 2019 benefiting 
from new products and services across  
all divisions.

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Pearson plc Annual report and accounts 20185959

Pearson owns 25% of Penguin Random 
House, the first truly global consumer 
book publishing company.

Penguin Random House performed well 
with underlying revenue growth on 
increased audio sales and stable print 
sales, whilst the business benefitted 
from international bestseller “Becoming” 
by Michelle Obama, the year’s top-selling 
U.S. title, and bestsellers from Bill Clinton 
& James Patterson, Jordan Peterson, 
Jamie Oliver, Dr. Seuss, John Grisham,  
and Lee Child.

2019 outlook

In Penguin Random House, we anticipate 
a normalised publishing performance 
and expect an annual after-tax 
contribution of around £60-65m to  
our adjusted operating profit. 

Pearson Institute of Higher Education In  
South Africa offers a range of different  
degrees, higher certificate, foundation and 
academic support programmes in South  
Africa, with a focus on preparing learners  
for the world of work.

Career outcomes are embedded into  
the curriculum of each programme and 
students are provided with the knowledge, 
skills and mindset to help them positively 
change the world. 

“I gained invaluable skills at PIHE, which  
I implement in my everyday life. These include 
time management, planning, communication 
skills and self-care, which is fundamental in 
maintaining a balance in life,” says Xia Coetzer, 
a PIHE graduate who is now a registered 
counsellor at ICAS Southern Africa. 

Pearson takes the best of our ‘Longman 
Welcome to English’ curriculum and adds 
Microsoft’s AI capabilities to create an app that 
personalises English language learning at its 
highest possible level. Delivered through 
WeChat, which has nearly a billion monthly 
users, this app is giving users the opportunity 
to learn on their own terms, when and where 
they want. It is easy to use, it is specifically 
tailored for Chinese users as it ‘listens’ to the 
spoken practice exercises, and it is precisely 
tasked to correct common pronunciation 
errors. Learners receive immediate feedback 
and so they are able to keep track of their 
progress and remain interested.

“Longman English+ provides extensive English 
resources for students and enables them to 
practice in various methods. They are able to 
learn the content and knowledge in the text 
book, as well as improve their speaking skills.  
I believe it will provide solid ground for our 
students’ future English learning,” says Leo Liu, 
a teacher at Zhoushan Greentown Yuhua 
International School. 

Over 35,000 students use Longman English+ 
to learn the English language skills they need 
to thrive in school and beyond. Ultimately, 
Longman English+ is meeting learners where 
they already are, making it easy for them to 
practice English and prepare for their future.

DIGITAL CAPABILITIES

Automated speech recognition

Automated marking and scoring

Pearson Institute  
embeds career outcomes 
into curricula

Service: Pearson Institute of Higher Education

7000+

Students enrolled at 
Pearson Institute of  
Higher Education

App delivers 
personalised English 
language learning

Product: Longman English+

35,000+

Students use Longman 
English+ to learn the English 
language skills they need to 
thrive in school and beyond

Growth rates are stated on an underlying basis unless otherwise stated. Underlying growth rates exclude currency movements, portfolio changes and accounting changes.
Underlying measures are reconciled to the equivalent statutory measures on p222–225.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements60

Enterprise risk management

Ensuring effective identification  
and management of risk.

Our approach to risk management is  
summarised in the framework below.  
Our goal is to support Pearson in meeting  
its strategic and operational objectives,  
as described earlier in the Annual Report. 

Our enterprise risk management (ERM) 
framework aligns to international 
standards (e.g. COSO and ISO 31000) and 
aids our continued compliance with the 
Financial Reporting Council’s (FRC)  
UK Corporate Governance Code 
guidance on risk management, as well  
as enabling us to adapt to any required  
or desired changes in approach.

Foundations

All the elements that make up this framework  
come together to provide the foundations for 
successful ERM, and risk management more 
broadly, across Pearson.

Managing risk

Our approach to managing risk 
has remained consistent with  
prior years.

Governance and oversight

Appetite and tolerance

Context

The Audit Committee assists the Board  
in overseeing our ERM framework.  
They validate target risk appetite, risk  
status and mitigation plans, as well as 
verifying the viability statement process.

Roles and responsibilities

The ERM framework covers the day-to-day 
work on principal and business-level risks. 
For a list of responsibilities of key risk 
stakeholders, see p104 in ‘Governance’.

Policy, framework, processes  
and tools

Our policy, framework and supporting 
guidance set out why risk management  
is important and the minimum standards. 
These can be tailored by a business area  
as long as they align with the policy.  
The process is assessed during the  
annual effectiveness review, covered in  
more detail on p104 in ‘Governance’.

Pearson’s leadership team sets the target 
risk appetite for each risk they own (validated 
by the Audit Committee and Board). Clarity 
on the degree of risk the Board is willing to 
accept determines the most appropriate  
risk treatment to manage an individual risk. 
For example, a legal or compliance risk  
has a low target risk appetite. We try to 
eliminate the risk as much as we can. 
Customer experience represents a strategic 
opportunity and is therefore likely to have a 
higher risk appetite, thus we would take 
well-informed and well-managed risks  
to achieve our goals in some areas.

Working with third parties

The use of third parties, such as suppliers  
or partnerships, can create risk. For example, 
an interruption to our business operations as 
a result of the actions of an external provider 
may prevent us from meeting our strategic 
goals or could impact our reputation. In 2018, 
we built on the third party risk management 
policy and activities initiated in previous 
years with continued roll-out of procurement 
processes that help us flag third parties 
requiring further due diligence. We also 
increased our due diligence on third parties 
in certain areas (see data privacy and 
compliance risks on p72 and p74 respectively  
for more on this). 

Risk context sets the criteria against which 
risks are identified and assessed, defining  
the external and internal parameters to be 
taken into account.

The risk management policy, framework and 
supporting guidance set out how to manage 
risks, such as how to determine probability 
and impact as well as instructions on how  
to translate these into an overall risk rating. 
Adaptations of these matrices, tailored for a 
specific business area, are in use and align 
with the policy.

Assessment

At least annually, we facilitate a risk 
assessment process through discussions  
with leadership, senior management and key 
stakeholders from each business area.  
For each risk identified, the probability of it 
materialising and its potential impact is rated. 
The adequacy of action plans to address any 
remaining control gaps is then assessed. 

We do this for both new risks identified  
as well as those already being monitored. 
Horizon scanning also takes place  
throughout the year to aid in the 
identification of new risks.

Pearson plc Annual report and accounts 20186161

Continuous improvement

At the end of 2014, we reviewed our risk 
management maturity against the risk framework, 
setting out and monitoring maturity targets.  
At the start of 2018, we expanded this into a three 
year ERM vision, strategy and goals to further 
improve risk management across Pearson.

Progress and challenges in 2018

As we began to implement our strategy, our 
reliance on manual processes quickly became a 
key challenge we needed to overcome. We 
began to design and test an online risk tool in 
2018 in order to overcome this challenge. In the 

interim, we made use of existing internal 
collaboration tools to streamline processes. 

One area where we have made good progress  
in 2018 is implementing a more robust analysis 
of emerging or new risks, undertaking a 
documented gap analysis of Pearson’s risks 
against our strategy as well as external risk  
data and reports plus competitor analysis.

Priorities for 2019

In 2019, we will continue to implement  
our three-year risk plan, including:

  Embedding emerging risk processes in line with 
the FRC’s 2018 revisions to the UK Corporate 
Governance Code guidance that comes into 

effect for 2019 reporting

  Deploying a risk tool which will support not just 
our risk monitoring across the business, but 
also improve our ability to undertake more 
thorough risk analysis such as risk trends  
over time. We have built into the tool’s design 
the criteria we need to further develop our 
integrated assurance approach, by bringing 
together different sources of assurance 
information into one place for the first time.

Context

Monitoring  
and review

Reporting

Assessment
identify, analyse, 
evaluate

Treatment

Treatment

Once assessed, the most appropriate course 
of action for each risk is decided, taking  
into account the size of the gap between its 
current risk status against its risk appetite 
target. This can include ‘avoid’ (i.e., not doing 
something); implementing mitigation or 
contingency plans to change the probability 
or reduce the impact of a risk; accepting 
increased risk in order to pursue an 
opportunity, or sharing the risk with  
another party or parties.

Monitoring and review

The Board and Audit Committee review  
ERM risk update reports twice per year at a 
minimum. This gives them the opportunity  
to review, challenge and validate the ERM 

process and key risks. The reports cover 
current risk status as well as an update on risk 
mitigation initiatives and their effectiveness. 
Discussions focus on where there is either  
a) the greatest change in rating or b) the 
biggest gap between current rating and the 
target risk appetite, with the emphasis on  
the strength of mitigation plans in place.  
Risk maps for each business area are also 
included in these reports. 

Risk deep dives also take place at the Audit 
Committee throughout the year. In 2018, 
some of the areas covered include business 
transformation, anti-bribery and corruption 
(including third party due diligence) and data 
privacy (including GDPR readiness). You can 
read the details in the Chair of the Audit 
Committee’s letter on p97-98. 

Culture

The ERM framework is also  
used to promote a risk aware 
culture across the organisation, 
with the aim of integrating risk 
management into day-to-day 
decision making. 

Communication, training, education 
and awareness

Our Code of Conduct certification was revised 
and implemented in 2018, supporting our 
commitment to ethical behaviours across  
the organisation. We are committed to raising 
awareness among employees  
on the importance of better managing 
day-to-day risks. In 2018, we regularly 
attended leadership and team meetings  
to highlight best practice and conducted 
specific risk workshops, including targeted 
efforts on the risks involving programme 
interdependencies.

Embedding risk in decision making

All Pearson business functions continued  
to maintain their own risk map, with the 
spotlight in 2018 on the further improvement 
of mitigation plans. Business functions  
follow the same framework for identifying, 
assessing, treating and monitoring risk.  
Each identified risk is also assigned a risk 
appetite target. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements62

Principal risks and uncertainties

The Board of Directors confirms 
that throughout 2018 they 
undertook a robust assessment  
of the principal risks facing Pearson, 
in accordance with provision  
C.2.1 of the 2016 UK Corporate 
Governance Code. 

Our principal risks  
(as of 31 December 2018)

Listed in the table and shown on the 
adjacent risk map are the most significant 
risks that may affect Pearson’s future.  
A longer list of business area and company-
wide risks is monitored and reviewed 
internally throughout the year. The most 
material risks are those which have a  
higher probability and significant impact  
on strategy, reputation or operations,  
or a financial impact greater than £50m,  
and are classed as our principal risks.

Due to internal mitigation efforts, treasury 
risk reduced in 2018 to the extent that it  
now falls below our threshold to be  
included as a principal risk. 

At the time of publication, the UK remains 
due to leave the EU on 29 March 2019. Given 
the scheduled exit date and significant risk 
of no deal, we have advanced mitigation 
plans underway. These do not involve 
material cost and we will be able to unwind 
those plans without significant disruption  
or cost if it later becomes appropriate.  
Work continued throughout 2018 (led by a 
Steering Committee chaired by the CFO)  
to identify and mitigate any potential impact 
on our principal risks below, such as  
supply chain and operations (covered in  
the customer experience risk), tax and  
data privacy, as well as other areas such as 
treasury and workforce mobility, particularly 
in the event of a ‘no deal’ scenario. By virtue 
of that analysis and mitigation planning, we 
continue to believe that Brexit will not have  
a material adverse impact on Pearson as a 
whole; in particular we believe we have 
plans in place that will largely mitigate 
against the impact of a ‘no deal’ scenario.

The following principal risks also relate  
to the material issues considered in the  
2018 Sustainability Report: products  
and services, testing failure, political and 
regulatory, information security and data 
privacy, customer experience, and safety 
and security. You can read more in the 
Sustainability section on p32–40. 

Principal risks: status and 2018 change

)
l
a
n
o
i
t
a
r
e
p
O

,
l

a
n
o
i
t
a
t
u
p
e
R

,
l

a
i
c
n
a
n
i
F
(
t
c
a
p
m

I

e
r
e
v
e
S

j

r
o
a
M

e
t
a
r
e
d
o
M

r
o
n
M

i

t
n
a
c
fi
n
g
i
s
n

i

I

Key

0

11

10

Net risk 

13

3

5

2

6

8

14

4

1

7

9

12

Probability and impact 
are based on residual 
risk, i.e. after taking 
into account controls 
already in place and 
assumed to be 
operating effectively.

Indicates 
change in 2018

For more information  
see principal risks and 
uncertainties tables  
p63-75.

Rare

Unlikely

Possible

Likely

Probability

Almost  
certain

Risks are categorised into four main areas: 

Strategy and change 
Relating to the goals that are  
aligned with and support our  
strategy. This category is the  
most likely to contain ‘opportunity’  
risks which are likely to have a  
higher risk appetite

Operational
Involving people, systems  
and processes

1

2

3

4

5

6

7

8

Business transformation 
and change

Executive responsibility

Chief Executive Officer

Products and services

President, Global Product

Talent

Political and  
regulatory risk

Testing failure

Safety and security

Customer experience

Chief Human  
Resources Officer

Chief Corporate Affairs Officer

President, Assessments; 
President, UK and Core Markets

Chief Human  
Resources Officer

President, Global Product;  
Chief Technology and 
Operations Officer

Business resilience

Chief Financial Officer

Financial 
Involving financial planning, investments, 
budgeting, potential losses of and 
exposures to Pearson’s assets

Legal and compliance 
Relating to the adherence to  
applicable laws and regulations.  
Risks in this category typically  
have a very low risk appetite.

9 Data

President, Global Product;  
Chief Technology and 
Operations Officer

10

Tax

Chief Financial Officer

11

12

Information security 
and data privacy

Chief Technology and 
Operations Officer;  
General Counsel

Intellectual property 

General Counsel

13 Compliance

General Counsel

14 Competition law

General Counsel

Pearson plc Annual report and accounts 2018 
 
 
6363

Strategy and change

1

Business 
transformation 
and change

The accelerated pace and 
scope of our transformation 
initiatives increase our risk 
to execution timelines and 
to business adoption of 
change. The risk is that 
benefits may not be fully 
realised, costs may increase, 
or that our business as 
usual activities are 
adversely impacted. 

  Decrease in impact 
and probability 

Strategic priorities:

1

  Grow market share 
through digital 
transformation

3   Become a simpler,  
more efficient and 
more sustainable 
business

Reason for risk rating

2019 outlook and plans

Business transformation and change initiatives will 
continue to support our strategic goals to accelerate 
our digital transition in higher education, to manage the 
print decline, and to reshape our portfolio, as outlined 
by our Chief Executive on p10-12 and covered in more 
detail under our strategy in action on p18-32. 

In 2019, we will continue to roll out TEP to other 
geographies worldwide. All key programmes  
will continue to be closely monitored by the Audit 
Committee at each meeting (you can read more about 
their oversight of TEP and the GLP on p97-98). 

We will continue to use our change and transformation 
office to drive plans to completion in 2019. Change 
management expertise and dedicated support have 
been put in place across North America, Finance and 
Human Resources teams. 

This risk has reduced due to the ongoing 
implementation of The Enabling Programme  
(TEP) in North America in the first half of 2018.  
This has reduced our financial risk impact. 

However, the scale, volume  and accelerated  
pace of change, combined with the execution 
interdependencies, keep this as a high risk going  
into 2019. 

The 2017-2019 simplification programme is performing 
ahead of plan and now expects to deliver increased 
annualised cost savings in excess of £330m by the  
end of 2019, ahead of our original plan of £300m. 

Existing controls

  Change and Transformation office
  The Global Learning Platform (GLP) and The Enabling 
Programme (TEP) are standing Audit Committee 
agenda items
  Independent assurance regularly undertaken on  
the key programmes. 

Outcome of 2018 activities

In 2018, we continued to invest in the digital 
transformation and simplification of the company:

  We continued to develop the GLP – described in  
more detail under risk 2 – ‘Products and Services’
  We implemented the next phase of TEP – primarily  
in North America – to progress the simplification of 
our business.

The 2017-2019 simplification programme moved into  
its implementation phase in 2018, with many initiatives 
now complete.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements64

Principal risks and uncertainties

Strategy and change

2

Products and 
services

Failure to successfully invest 
in, develop and deliver (to 
time and quality) innovative, 
market leading global 
products and services that 
will have the biggest impact 
on learners and drive 
growth, ensuring Pearson:

  Responds to market  
needs, as well as threats 
from both traditional 
competitors as well as 
disruptive innovation

  Offers products to market 
in line with our strategy,  
at the right price and with  
a deal structure that 
remains competitive.

This risk was revised and 
expanded in 2018 following  
a risk review against the 
strategic priorities, as well  
as a thorough analysis  
of underlying risk drivers.  
The definition has been 
changed as a result.

 No overall change

Strategic priorities:

1

  Grow market share 
through digital 
transformation

2   Investing in structural 
growth opportunities

Reason for risk rating

We have made significant progress in managing risks 
around our competition and the product and 
investment portfolio in 2018 due to the ongoing 
progress we have made in improving our processes  
and strategic investment recommendations.

However, due to the importance of product innovation 
(such as the ongoing development of the Global 
Learning Platform (GLP) and our investment in  
AI research) to achieving Pearson’s strategic priority  
of digital transformation, the impact if this risk 
materialises remains high.

Competition 
We have made significant progress understanding  
the competitive and structural threats, especially to  
our US Higher Education Courseware business,  
and made progress mitigating these. 

We operate in competitive markets with many 
competitors across these markets. As the consumption 
of educational products and services shifts to digital 
and subscription models, this has the potential to lead 
to changes in the competitive structure of the markets 
in which we operate. 

Existing controls

 Global product lifecycle process
 Portfolio governance and management 
 Audit Committee oversight of the GLP.

Outcome of 2018 activities

Product Innovation 
Further investment was made in 2018 in development 
of the GLP – our single, cloud-based platform to 
support our learners and enable us to innovate faster  
in the future. 

The first of our pilots – Rio – went live in September 
2018: Pearson used the software to run a number of 
focus groups and targeted interactions with different 
schools and instructors during the latter half of 2018.

In addition, we are investing in other innovations, such 
as Artificial Intelligence (AI), to ensure that our products 
provide leading personalised learning experiences and 
better outcomes. In 2018, we appointed an industry 
expert to lead on the development of our AI products 
and solutions strategy. 

Product and investment portfolio 
Progress was made during 2018 in consolidating our 
key product portfolios. Portfolio investment allocation 
decisions were made using an agreed data-driven 
framework and the investment governance criteria  
and process were revised, spanning partnerships, 
portfolio strategy and geographies. 

Competition 
In 2018, we scaled the rental access model initiative 
from c.50–c.150 titles in total by the end of  
the year.

We also continued initiatives (e.g. pricing, format, 
policies, marketing, channel) to incentivise customers 
to move from print to digital products to help mitigate 
risks arising from the secondhand market and achieve 
our digital business transformation goals.

2018 saw the launch of additional anti-piracy initiatives 
(see risk 12, Intellectual Property, which includes  
piracy, for more on this risk).

2019 outlook and plans

Turning this risk into an opportunity – successfully 
accelerating our shift to digital as well as investing in 
and delivering the right products and services – is as 
critical to successful business performance in 2019  
as we have flagged in previous years. As our Chief 
Executive highlights on p10, over time our aim is  
to transition to a digital first model for our learners, 
with print resources available as an ‘add on’ service.

Product Innovation 
We will continue to invest in our development of the 
GLP (focusing on an enhanced Revel platform) and 
expect to launch in the second half of the year. The GLP 
will also enable us to better deploy AI and machine 
learning to drive advances in educational technology. 

Investment in the development of AI will also continue, 
such as using it to build on existing automated scoring 
capabilities using natural language processing.

Product and investment portfolio 
2019 priorities include improving decision making 
effectiveness, for example by implementing a decision 
playbook to support how we make decisions for our 
products plus identify gaps in the decision making 
process and how to close them. 

Competition 
Our aims in 2019 are to significantly increase the 
number of US Higher Education Courseware products  
in the ‘access first’ or Subscription business model,  
as well as continuing our pricing simplification efforts in 
order to clarify and simplify our pricing structure for 
both sales representatives and customers.

Pearson plc Annual report and accounts 2018Strategy and change

3

Talent

Reason for risk rating

This risk has reduced due to:

Failure to maximise  
our talent – Risk that we are 
unable to attract the talent 
we need and to create the 
conditions in which our 
people can perform to  
the best of their ability.

  Decrease in impact 
and probability

Strategic priorities:

1

  Grow market share 
through digital 
transformation

2   Investing in structural 
growth opportunities

3   Become a simpler,  
more efficient and 
more sustainable 
business

  Impact of improved financials: Stabilising financial 
performance has driven an improving outlook for 
employee incentivisation helping raise morale; also 
positive sentiment of strategy approved by the Board
  Compensation toolkit enabling managers to  
address specific retention risks as needed  
(with Executive approval); primary retention  
managed through total reward
  Better data enabling improved decision making 
  Leadership development programmes.

Existing controls

  Detailed monthly reporting of HR data and insights  
to proactively identify and manage risks, including 
turnover (voluntary and involuntary) data as well  
as gender diversity at all career grades, with regular 
Executive review to identify areas for improvement
  Consistent performance, talent and succession 
management processes
  Employee policies including the Code of Conduct
  Employee engagement forums and action plans
  Exit interviews conducted and monitored globally  
to identify any trends and concerns
  ‘Pearson U’ learning platform
  External careers website and talent acquisition 
approach to improve attraction of digital skills
  Wide range of employee benefits.

Outcome of 2018 activities

To support our digital transformation, acquisition of 
digital talent is a high priority. Challenges continue with 
digital hiring but we are seeing some improvement, 
driven by clarity of skillset needed and a targeted 
compensation guide enabling Pearson to be more 
competitive. As a result, year over year percentage of 
digital hires is up by 37%. We also:

  Focused Leadership development programmes  
for senior leaders with specific mentoring 
programmes for high potential employee (HiPO) 
women in these roles
  Continued targeted learning throughout the 
organisation with ‘Pearson U’ learning platform 
enhancements, career development workshops, 
manager fundamentals training and emphasis on  
all employees having development goals
  Launched the Alumni programme

6565

  Put greater focus on diversity and inclusion (D&I):  
we designed our future state diversity framework, 
governance and measurement model. We received 
awards for our localised D&I efforts and increased 
marketplace recognition. You can read more about  
our diversity, equality and inclusion activities under 
Sustainability on p38
  Released the organisational health index survey for all 
Pearson employees, the results of which will influence 
the priority order of the 2019 action planning.

2019 outlook and plans

HR will continue to work with Pearson leaders to 
increase engagement and organisational health,  
acting on the findings from the organisational health 
survey taken in late 2018. Our aims in 2019 are to:

  Develop sustainable total reward programmes  
aligned to the business strategy
  Develop awards and recognition for the workforce  
and marketplace
  Deliver organisational design and change 
management to support business deliverables
  Upskill the workforce on digital customer channels 
B2B, while continuing to acquire new digital talent  
and expertise 
  Drive sales performance through embedding  
best practice sales incentive design
  Empower managers with greater flexibility to  
make reward decisions for their teams, underpinned 
by greater transparency of our pay practices to  
our employees
  Refresh leadership skills, competencies and 
behaviours and continue leadership  
development programmes
  Refresh approach to performance management, 
adapting more contemporary practices to drive  
high performance
  Utilise new approach to talent review, assessing all  
VPs against required capabilities and culture needed 
  Drive internal mobility through increased visibility to 
talent and cross-business development opportunities
  Promote enterprise-wide talent management mindset, 
owned by leadership across all areas. Develop a 
mindset for analytical, digital and innovation skills
  Deliver refreshed global diversity and inclusion 
approach, operational plan and measurement model; 
increase gender diversity, especially in senior 
leadership roles.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements66

Principal risks and uncertainties

Strategy and change

4

Political and  
regulatory risk

Changes in policy and/or 
regulations have the 
potential to impact business 
models and/or decisions 
across all markets.

 No overall change

Reason for risk rating

Despite a slight reduction in our risk exposure in the US 
from an educational standpoint, this risk remains high 
at the time of publication due to the potential for 
political instability in the UK arising from the potential 
for Brexit ‘no deal’ plus wider uncertainty and instability  
in the rest of the world.

Existing controls

 Board and Executive oversight
 Government relationship teams
  Steering Committee monitoring the UK’s departure 
from the EU.

Outcome of 2018 activities

In 2018, we continued to build global political and 
regulatory relationships in the US and the UK,  
as well as an international political profile in order  
to understand future international risks and  
proactively mitigate them. 

In the US, we worked hard to highlight Pearson’s 
credentials as an innovator in education and workforce 
readiness, specifically referencing Accelerated 
Pathways, Inclusive Access and workforce credentialing; 
we maintained fair market access through national and 
state partnerships and direct lobbying; and we worked 
with the National Governors Association Chair to shape 
his Initiative on developing workforce skills.

In the UK, we continued to monitor actions associated 
with the UK’s departure from the EU, working with 
government to mitigate business risk associated with 
regulatory changes. We also implemented our own 
internal mitigation and contingency plans in the  
event of a ‘no deal’. 

We also:

  Responded to the government’s post-18 funding 
review, creating a commission to oversee research  
into vocational education and lifelong learning
  Continued executing thought leadership work  
to establish the role of BTECs in supporting  
learners into work and higher education as an 
alternative pathway

  Submitted responses to enquiries and consultations 
regarding technical/vocational education and  
related issues
  Continued to position Pearson in the UK as a leader, 
expert and innovator in T Levels. We were awarded  
the contract to develop, deliver and award two of the 
first three T Levels. 

Internationally, we continued our ongoing efforts to 
position Pearson for PTE Academic accreditation in 
China, Canada and the UK, well as pursuing BTEC 
opportunities in Southeast Asia.

2019 outlook and plans

Pearson will continue to position itself as a leader in the 
education space, an innovator in higher education and 
establish the company as a key engine in workforce 
development and economic growth. We are also driving 
opportunities to engage directly with other businesses. 

In the US, we are likely to see a push to increase  
higher education funding from new Democratic 
Governors and State Legislators, as well as a focus on 
connecting education to jobs. Pearson will continue  
to work with Governors and educate officials at the 
Federal and State level on Pearson’s expertise in 
education and workforce. 

Brexit may cause political instability in the UK arising 
from the potential for ‘no deal’ plus wider uncertainty 
and instability in the rest of the world. Pearson will 
continue to implement its mitigation and contingency 
plans in case of a ‘no deal’ (See ‘customer experience’ 
risk for supply chain specific Brexit mitigation actions).

Internally, trade tensions and political uncertainty with 
rising populism and nationalism could lead to further 
protectionist measures. We will continue to position 
Pearson with government officials and influencers  
in key markets for PTE Academic accreditation and 
BTEC opportunities, as well as widening participation in 
international forums and with national government 
contacts to mitigate regulatory risks.

We will continue to monitor legislation around the 
world for major shifts in education policy. 

Pearson plc Annual report and accounts 2018Operational

5

Testing failure

Reason for risk rating

Failure to deliver tests and 
assessments and other 
related contractual 
requirements because of 
operational or technology 
issues, resulting in negative 
publicity impacting our 
brand and reputation.

  Decrease in impact 
and probability

Strategic priorities:

3   Become a simpler,  
more efficient and 
more sustainable 
business

As Pearson is an educational content, assessment and 
related services company, successfully managing this 
risk remains a priority.

This risk decreased in 2018 due to the continued 
migration of all student testing in North America  
to a secure cloud computing environment – Amazon 
Web Services (AWS). This has resulted in improved 
availability and stability.

We successfully delivered exams and testing in 2018 to 
a high standard of quality. We experienced minimal 
disruption of the ePEN (online marking system). 
However, the impact should we experience issues in 
our testing platforms or processes keeps this as a risk. 

Existing controls

We seek to minimise the risk of a breakdown in our 
student marking systems with the use of:

 Robust quality assurance procedures and controls
 Oversight of contract performance 
  Investment in technology, project management and 
skills development of our people, including software 
security controls, system monitoring, pre-deployment 
testing, change controls and the use of root cause 
analysis procedures to learn from incidents and 
prevent recurrence
  Use of AWS in Clinical and Schools
 IBM counter-fraud tool (Pearson VUE).

Outcome of 2018 activities

In North America, SchoolNet plus all Clinical products 
have now been successfully migrated to AWS. The next 
iteration of ePEN (UK and Australia) is also now AWS 
hosted. Pearson VUE also began the process of  
moving systems to more stable platforms. 

Our Functional Skills qualifications were the first to  
go live on the new version of ePEN in the UK (in July) 
followed by General Qualifications in November. PTE 
Academic was also upgraded to stabilise the system.

6767

In June 2018, a GCE A Level Maths C4 paper (taken by 
50,000 pupils in England) was offered for sale online the 
night before the exam. This was the same paper that 
was leaked the year before. A police investigation was 
opened, however, the incident was far more limited in 
scope than it was the prior year, due to the additional 
security measures put in place as a result of the 
previous incident. Ultimately, the paper-based nature 
of examinations and the scale of the system means  
that security is heavily reliant on schools to maintain 
the security of the material. The investigation was  
able to make good progress in identifying the source  
of the leak.

The IBM security tool implemented by Pearson VUE 
started to yield benefits in terms of client adoption and 
positive feedback of the web monitoring. Alongside 
this, a new third party governance and assurance 
process was developed which will continue to be  
rolled out in 2019. 

2019 outlook and plans

The drive to continue improvements to availability  
and stability of testing systems, migrating and retiring 
legacy systems will continue in 2019, for example, 
migrating PTE Academic to AWS and further automating 
test publishing processes to reduce the risk of human 
manual error. 

In UK qualifications, the potential impact should  
this risk materialise is potentially higher due to the  
fact that:

1)  2019 will see the main implementation of the  
ePEN upgrade. We will take into account the  
complexity of our systems, as well as external  
marking contract requirements

2)  We still have a number of reformed qualifications 
being delivered in 2019 which includes GCE Maths. 

Given the high stakes nature of the UK testing business, 
the risk of security breaches remains, either malicious 
in nature or as a result of error. We are launching a 
malpractice review as part of the Joint Council for 
Qualifications. This will include question paper 
breaches but also cheating allegations more broadly.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements68

Principal risks and uncertainties

Operational

6

Safety and 
security

Risk to the safety and 
security of our people and 
learners arising from either 
the risk of injury and illness; 
our failure to adequately 
protect children and 
learners; or due to 
increasing local and  
global threats.

This risk has been expanded 
to incorporate all risks that 
could impact the safety  
and security of our people 
and learners into one risk.  
As a result, it now includes:

 Corporate security

 Travel safety

  Safeguarding  
and protection.

  Increase in probability 

Reason for risk rating

Corporate security risk probability increased, reflecting 
an increase in incidents in 2018 compared to 2017.  
The variety and global range of risks/threats we face  
are undiminished. The impact of an event occurring 
(and not just externally) could be significant. 

There has been no change in terms of the overall risk 
status for both Health & Safety and Safeguarding. 
Serious safeguarding incidents may not be frequent  
but their impact remains high, both to the individual 
affected as well as to Pearson’s reputation (there 
continues to be a focus on these issues worldwide,  
both in the government and in the media).

Existing controls

  Global policies and minimum standards in place  
for Health & Safety, Security and Safeguarding
  Global audit and assurance programme
  Training and communication (e.g. global animation, 
new internal Health & Safety intranet site,  
IOSH Managing Safety Course) 
  Staff Code of Conduct
  Third party risk management policy
  Local Safeguarding coordinators
  Everbridge mass notification system
  External travel management and intelligence.
  Key Performance Indicators in place (see p37-38  
in Sustainability).

Outcome of 2018 activities

Safeguarding 
We continue to view Safeguarding as a fundamental 
obligation to our learners and a high priority for 
Pearson and as such it also forms part of our 
sustainability strategy (see p37 in Sustainability).  
We agreed a new Safeguarding strategy for 2018-2020, 
which includes a focus on Safeguarding in online and 
digital environments. 

In addition, we implemented a new set of Safeguarding 
metrics, which enable a better analysis of how robust 
each business’ Safeguarding is; and we completed a gap 
analysis on the Safeguarding assurance processes for 
each business. This identified eight areas where we will 
strengthen and deepen our assurance processes.

In April 2018, we co-hosted a seminar with the Lucy 
Faithfull Foundation: Creating ‘child safe, child friendly 
organisations.’ It explored the use of Situational 
Prevention in addressing abuse in schools. It was well 
attended with 97% saying they would apply the theory 
to their current role.

Corporate security and travel safety 
Travel security continues to grow in support of new 
areas, not limited solely to higher risk locations. 

Our Everbridge tool is now live in 21 countries and  
we released mandatory training and awareness for 
people travelling to high risk locations. 

The corporate security team led reviews in 16 countries 
in 2018, identifying areas for improvement or further 
adoption of security policy/standards. 

Health & Safety (H&S) 
Due to ongoing implementation of H&S risk mitigation 
actions, we have seen a slight reduction in risk in 2018. 
Completed activities include:

  A significant revision of our Global H&S policy and 
standards with animation
  A global round of International IOSH ‘Managing  
Safely’ course
  The implementation of a business focused and 
risk-based health and safety assurance programme:  
in our 48 priority locations, implementation of the 
global H&S Standards continues to improve. 

2019 outlook and plans

In 2019, we will continue to promote the message of 
prevention as well as reaction. 

Safeguarding 
We will continue to develop our practice and policy in 
regards to online Safeguarding: we have appointed an 
external consultant, who is a recognised expert in 
online Safeguarding, to assist us with our plans.  
Our plans include:

  Hosting a seminar which looks at best practice in online 
Safeguarding for internal staff and external partners
  Ongoing work on the Safeguarding action plan for the 
Pearson Institute of Higher Education in South Africa
  Publication and implementation of a sexual 
harassment policy in Pearson College London
  Ensure that our Safeguarding practice fully reflects  
the company’s commitment to diversity.

Corporate security and travel safety 
In 2019, we are forming a combined security and 
resilience governance group which will oversee 
management of this risk. Physical and travel security 
reviews of higher risk locations will be ongoing and  
we will continue to refine data specific to our  
Everbridge notification system. 

Health & Safety 
Our aims in 2019 are to:

  Deliver a real-time, global solution to report,  
escalate, investigate and action H&S Incidents 
  Continue our robust business-focused and risk-based 
global assurance programme for 2019, which includes 
third party vendors where Pearson has outsourced 
risk activities
  Further develop the analysis of Occupational Health 
data in partnership with HR to ensure proactive and 
reactive intervention strategies are aligned.

Pearson plc Annual report and accounts 20186969

Operational

7

Customer 
experience

Failure of either our current 
operations, supply chain or 
customer support to deliver 
an acceptable service level 
at any point in the 
end-to-end journey; or to 
accelerate Pearson’s lifelong 
learner strategy  
and transformation.

Previously ‘customer digital 
experience,’ this risk has been 
redefined and expanded 
following a review of the 
global strategy implications, 
as well as a thorough analysis 
of the underlying risk drivers 
undertaken as part of the  
H2 2018 risk update process. 
As a result, we have expanded 
the customer experience  
and learner experience 
component of the risk and 
added operations (including 
supply chain) to better reflect 
the risks to delivering  
an optimal end-to-end 
customer journey.

  Slight increase in 
impact 

Reason for risk rating

This risk is crucial to Pearson a) delivering a good 
service to our customers and b) enabling our digital 
transformation. As a result, we expanded and 
redefined the risk to include the end-to-end customer 
journey, whether for print or digital products and 
services (or a blend of the two). 

This redefined risk remains rated high due to our 
ongoing transformation efforts which have the 
potential to impact on the customer experience.

We continued to make further improvements to our 
product platform stability and execution in 2018 and 
had good stability throughout both North America  
Back to School periods. This was our best year to  
date in terms of up time.

In the UK, we began the implementation of mitigation 
and contingency plans to manage a potential ‘no deal’ 
scenario regarding the UK’s exit from the EU, given the 
possibility of a ‘no deal’ at the time of publication. 

Existing controls

  Real-time monitoring of systems (for service 
disruptions) and reporting of operational  
performance used to identify issues
  Release readiness reviews for our major  
product platforms
  Programme governance and hypercare
  Board oversight of Brexit risk
  In the UK, the Audit and Quality team have a secure 
supplier annual audit programme for suppliers dealing 
with Pearson confidential material (e.g. exam papers)
  New structure put in place to prevent fraud and 
incorrect orders to be placed by customers.

 Increase in probability

Outcome of 2018 activities

Strategic priorities:

1

  Grow market share 
through digital 
transformation

3   Become a simpler,  
more efficient and 
more sustainable 
business

Operations and supply chain 
Our efforts in 2018 were focused primarily on the  
UK and North America. The Enabling Programme  
(TEP) went live for the first time in North America in  
May 2018, with ongoing hypercare put in place as a 
contingency plan to support supply chain stabilisation 
during implementation. 

In the UK, as well as a TEP retrofit deployment,  
we also completed our move from the UK warehouse 
previously shared with Penguin. This was phased  
from the end of 2017 and completed in spring 2018.  
In parallel, we also undertook an in depth analysis  
into the impact on our supply chain and operations in 
the event of a ‘no deal’ Brexit, commencing work on 
implementing our mitigation and contingency plans  
to address these.

Customer experience 
The customer experience is recognised as a key enabler 
and ‘license to operate’ in terms of Pearson’s future 
strategy. In 2018, we realigned our priorities and plans 
across the business, in readiness to refocus on  
the learner experience in 2019. 

Customer services 
Customer services have made a lot of progress in  
terms of reducing this risk in 2018 and managing the 
challenges of the TEP deployments in North America 
and the UK. 

Operational stability 
We continued to focus in 2018 on performance and 
stability across all of our product platforms with 
roadmaps underway for stability, the user  
experience (UX) and competitive features across  
all product platforms.

2019 outlook and plans

Operations and supply chain 
In the US, our primary focus is to ensure that we are 
prepared for the Back to School periods, the first of 
which is in the spring of 2019. 

In the UK, a team has been established that is taking 
end to end responsibility for our Learning Services 
operational delivery. We will continue to implement  
our mitigation and contingency plans to prepare for  
the possibility of a ‘no deal’ Brexit whilst we monitor  
the outcome.

Customer experience 
In 2019, we will focus on learners and modernising  
our customer experience for clinical assessments, 
expanding our efforts to instructors and educators  
in 2020 and beyond.

Customer services 
The focus in North America is preparing for and 
supporting further TEP implementations in order to  
minimise customer impacts as we move to new 
business processes and adopt new technology. 

Operational stability 
Our 2019 roadmap for North America Higher Education 
continues to be increasingly focused on security and 
performance of non functional requirements as well  
as well as third party interoperability.

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements70

Principal risks and uncertainties

Operational

8

Business 
resilience

Failure to plan for, recover, 
test or prevent incidents  
at any of our businesses  
or locations. 

Incident management  
and technology disaster 
recovery (DR) plans may  
not be comprehensive 
across the enterprise.

Risk definition has been 
changed to focus on 
resilience, DR and incident 
management. Corporate 
security and travel safety now 
forms part of the expanded 
‘Safety and security’ risk. 

 No overall change

9

Harnessing  
the power of  
our data

New risk: Failure to: 
1) Maximise our use of data  
to enhance the quality and 
scope of current products and 
services in order to improve 
learning outcomes while 
managing associated risks.
2) Maintain data quality, 
accuracy and integrity to 
enable informed decision-
making and reduce the risk 
of non-compliance with 
legal and regulatory 
requirements.

We have previously included 
the second component  
under risk 1, business 
transformation and change. 

Strategic priorities: 

1

  Grow market share 
through digital 
transformation

3   Become a simpler,  
more efficient and 
more sustainable 
business

Reason for risk rating

The business resilience programme continues  
to mature, although Pearson’s global footprint  
means there remains a possibility of single  
events with major impact.

Work to improve incident management continues  
to see positive improvements. 

Existing controls

 Policy in place
  Incident management process, including global 
notification and incident reporting tools
 Resilience Governance Board meetings
 Incident management and recovery teams
 ISO 22301 independent accreditation.

Outcome of 2018 activities

A new Pearson wide resilience policy and incident 
management framework was delivered in 2018  
and work continued to improve business resilience  
and incident management capability across the 
organisation, including:

  Annual reviews and further refinement of the  
‘Top 40’ and other locations involved in planning,  
testing and response to actual incidents

Reason for risk rating

This is a new principal risk for 2018 and reflects the 
importance of data analytics in education (as outlined 
by our Chair on p8) such as driving improvements in 
learning, improving classroom productivity and making  
learning more affordable and more accessible. 

We continue to evolve our business model so we are 
able to use our data in ways in which we can better 
service the needs of our customers. 

Existing controls

  TEP with Master Data Management (MDM) now live in 
both the UK and North America
  Data governance in place.

Outcome of 2018 activities

One of the outcomes of the work undertaken across 
Pearson in 2018 is that the concept and approach  
to data governance across customer and product is 
maturing. Our MDM footprint was expanded as part  
of TEP going live in North America in May 2018 – this 
consolidated North American customer and product 
data from three existing ERPs with what was already 
live in the UK. The product data footprint was also 
expanded in 2018 to meet the needs of our new rights 
and royalties system.

  Pearson Qualification Services recertified to  
ISO 22301, Business Continuity Management
  Developing the approach to digital resilience,  
including for the GLP and future digital product.
  Worked with Health & Safety, Facilities Management 
and Global Property towards embedding 
improvements across North America, although 
delivery is primarily in 2019
  High Impact Event (HIE) awareness and education  
took place across 13 Pearson locations in the second 
half of the year. This was well received and more are 
planned for 2019.

2019 outlook and plans

 In 2019, we will continue to focus on prevention rather 
than reaction and refine our resilience approach to be 
responsive to both current and emerging risks.

A combined Security and Resilience Governance  
Group will form in 2019.

Specific focus areas will be to:

  Better understand and mitigate risks to supply chain 
and vendor management
 Continue support to the GLP and TEP programmes 
 Continue to refine DR planning for legacy systems
 Continue to support Data Centre resilience. 

Work is continuing on customer data harmonisation, 
definitions and data representation which will also help 
support the ongoing promotion of data governance. 

We began user capability work in the second  
half of 2018 which will allow us to begin to retire  
legacy systems.

Data privacy guidelines (concerning GDPR) were issued 
and are being taken into account in our data activities 
(see risk 11 which covers our data privacy risk and  
GDPR readiness in more detail). 

2019 outlook and plans

We will start work to expand MDM and ERP user 
capabilities to enable decommissioning of legacy 
product data systems (target retirements to start  
Q4 2019). This is expected to highlight issues in  
data harmonisation that will need to be resolved.

Expanded customer data harmonisation and quality 
activities are also being planned for early 2019.

We will continue to develop the concept of data 
governance through defining ownership, policies,  
and funding for transactional and reference  
data governance.

Future mitigation plans for this risk will focus on how we 
collect data, how we use it and the structures we have 
in place to manage associated risks, both regulatory 
and reputational.

Pearson plc Annual report and accounts 20187171

Financial

10

Tax

Legislative change caused 
by the OECD Base Erosion 
and Profit Shifting (BEPS) 
initiative, the UK exit from 
the EU, or other domestic 
government initiatives, 
including in response to the 
European Commission State 
Aid investigation into the  
UK CFC exemption, results 
in a significant change to  
the effective tax rate, cash 
tax payments, double  
taxation and/or negative 
reputational impact.

 Increase in impact 

  Decrease in 
probability

Reason for risk rating

Outcome of 2018 activities

The risk impact increased in 2018 due to the ongoing 
potential financial (cash) impact of the announcement 
in November 2017 of the European Commission  
opening decision on the UK Controlled Foreign 
Companies exemption (see note 34, contingent 
liabilities, on p206). We continue to await a  
final decision from the investigation. 

We have recorded a significant one off tax benefit  
in 2018 (please see our CFO’s commentary on p44  
for more on this), however we do not anticipate a 
significant change in the ongoing effective tax  
rate of 21%.

In 2018, the Audit Committee reviewed our updated  
tax strategy and approved our second tax report which 
was published in the second half of the year. 

During 2018 we worked through the implications of  
the State Aid opening decision, with the support of 
external advisors. 

We took appropriate action in response to US tax 
reform at the end of 2017. 

2019 outlook and plans

Our focus in 2019 will be the monitoring of (and to react 
accordingly to):

Existing controls

  EU State Aid decisions

Our tax strategy reflects our business strategy and  
the locations and financing needs of our operations.  
In common with many companies, we seek to manage 
our tax affairs to protect value for our shareholders,  
in line with our broader fiduciary duties. We do not seek 
to avoid tax by the use of ‘tax havens’ or by transactions 
that we would not fully disclose to a tax authority.  
We are guided by our taxation principles, which include 
complying with all relevant laws, including claiming 
available tax incentives and exemptions that are 
available to all market participants. 

The CFO is responsible for the tax strategy; the conduct 
of our tax affairs and the management of tax risk  
are delegated to a global team of tax professionals.  
The Audit Committee oversees the tax strategy and 
receives a report, including a risk deep dive, on this 
topic at least once a year (see p97).

Our published tax report provides our position on tax.

  The implications of the UK’s exit from the EU. The 
ongoing uncertainty does not allow us to confirm the 
tax implications, although we continue to expect that 
there should not be material incremental taxes 
payable (in either a ‘deal’ or ‘no deal’ scenario). 

We will continue to assess US tax legislation changes, 
including guidance issued in December 2018, as well  
as monitoring potential tax law changes globally, and 
implement mitigation plans if required. In addition,  
we will monitor the most recent initiatives in the  
BEPS Project.

Media and public scrutiny on tax issues will continue to 
be actively monitored by both the Tax and Corporate 
Affairs teams. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements72

Principal risks and uncertainties

Legal and compliance

11

Information 
security and  
data privacy 

Risk of a data privacy 
incident or other failure to 
comply with data privacy 
regulations and standards, 
and/or a weakness in 
information security, 
including a failure to 
prevent or detect a 
malicious attack on our 
systems, could result in a 
major data privacy or 
confidentiality breach 
causing damage to the 
customer experience and 
our reputational damage,  
a breach of regulations  
and financial loss.

Reason for risk rating

Risks concerning cyber-security and data privacy 
remain high due to complex external factors.

Data privacy risk has reduced slightly due to the work 
undertaken to remediate risks under the EU’s General 
Data Protection Regulation (GDPR). However, this 
mitigation is offset by risks associated with the 
proliferation of data privacy laws outside of the  
EU and North America.

Existing controls

 Information Security and Data Privacy Offices
  ISO 27001 controls including strong encryption, 
patching, monitoring, and access controls
 Privacy impact assessment process
 Regular audits
 Automated tools
  Published policies, processes and guidelines,  
global training and awareness including annual 
awareness week
 Risk management framework
 Vendor oversight
 Audit Committee risk ‘deep dive’. See p98.

 No overall change

Outcome of 2018 activities

GDPR regulations came into force across the EU  
on 25 May 2018. This introduced more onerous  
privacy obligations and more stringent penalties  
for non-compliance. As Pearson operates across 
several EU Member States, Pearson will still need  
to comply with GDPR even when the UK leaves  
the EU. A key focus of our data privacy efforts  
in 2018 has been putting plans in place to ensure  
that we were appropriately prepared for GDPR.

In addition to the work undertaken to prepare for 
GDPR, we continued to work to improve the security  
of our critical products, implementing a joint privacy 
and security process for new vendors. 

The information security team worked proactively to 
identify and remediate security threats to Pearson.  
The improvement programme continued, ensuring  
that infrastructure, core platform and product 
deliveries across Technology (including Cloud and 
network transformation, the GLP, Enterprise Core 
platforms) include security controls and protection  
as fundamental components.

The programme to review our top vendor contracts 
from an information security standpoint was 
implemented in 2018, gaining good traction with 
different business areas.

2019 outlook and plans

With an evolving regulatory landscape, in addition to 
ongoing GDPR compliance, the Data Privacy Office  
will assess new laws and regulations coming into  
force in a number of jurisdictions and prepare for  
their implementation.

The information security team will continue to drive 
security maturity with the expansion of Vendor Risk 
Assessments, Multi-Factor Authentication, and 
pervasive data encryption (and also thus security 
compliance to regulatory requirements such as  
GDPR, PCI, HIPAA and FERPA).

Pearson plc Annual report and accounts 20187373

Piracy 
We increased our focus and awareness around digital 
and print counterfeit, and digital piracy, across 
Pearson’s ecosystem, via policies, best practices, and 
channel partner reviews – effectively coordinated via 
Pearson’s IP Protection Programme.

Print counterfeit via authorised partners was greatly 
reduced in 2018 following successful enforcement 
against overseas distributors.

2019 outlook and plans

We will continue to streamline our portfolios; procure 
and register expanded rights in our high value IP 
globally, including expanding our patent portfolio; 
monitor activities and regulations; and proactively 
enforce our rights, taking necessary legal action.

We are in the process of drafting the broader IP policy  
for launch in 2019. This will be accompanied by 
additional IP training modules. 

In 2019, we will continue to:

 Undertake ongoing monthly test buys
  Closely monitor and enforce against marketplace 
piracy and digital counterfeit sites
  Explore watermarking to detect sources of  
digital piracy
  Investigate use of vendors to gain better visibility  
and enforcement tools against marketplace piracy 
(both print and digital)
  Review product requirements to make  
Pearson products and infrastructure more  
resistant to piracy.

Legal and compliance

12

Intellectual 
property 
(including piracy) 

Failure to adequately 
manage, procure, register 
or protect intellectual 
property rights (including 
trademarks, patents, trade 
secrets and copyright) in 
our brands, content and 
technology, may (1) prevent 
us from enforcing our 
rights, and (2) enable bad 
actors to illegally access and 
duplicate our content (print 
and digital counterfeit, 
digital piracy), which will 
reduce our sales and/or 
erode our revenues.

Rights, permissions and 
royalties have been removed 
from this risk as it has 
reduced to the extent it no 
longer meets our threshold 
for a principal risk and we 
expect this to remain the  
case going forward.

  Increase in probability 

Reason for risk rating

The probability of digital piracy risk has increased  
as online copying and security circumvention have 
become increasingly sophisticated and resistant to 
available countermeasures. 

Notably, 2018 introduced more sophisticated-
appearing ‘digital counterfeit’ websites now selling 
unprotected PDF files of certain Pearson’s titles,  
using modern and sophisticated ecommerce  
methods. This is a nascent challenge that we are  
now addressing and ‘flat PDFs’ are a small portion  
of our portfolio and revenues.

From an IP perspective, increasing our digital business 
exposes us to more trademark, copyright and patent 
infringement risks.

Existing controls

  Robust set of policies, copyright clearance standards, 
procedures and systems in place
 Global trademark monitoring platform
  Cooperation with trade associations and other 
educational publishers
 Monitoring of technology and legal advances
 Patent programme in place
 IP protection programme in place 
  Legal department provides ongoing monitoring and 
enforcement of print counterfeit and digital piracy
  Employee awareness and training, including a site  
to improve best practice around patents
  Single rights management system in place for  
UK, US and Canada.
  Close cooperation with US higher education channel 
partners (e.g. Amazon, Barnes & Noble, Follett) to 
prevent print counterfeit.

Outcome of 2018 activities

A very active patent filing took place to ensure 
protection of our rapidly evolving next gen technology 
for the GLP (this is expected to continue).

We also recorded key Pearson trademarks with U.S. 
Customs and Border Protection (CBP) to enable  
CBP’s seizure of suspected counterfeit textbooks.  
This recordation has already resulted in several  
seizures by CBP. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements74

Principal risks and uncertainties

Legal and compliance

13

Compliance 
including anti-
bribery and 
corruption (ABC) 
and sanctions 

Failure to effectively 
manage risks associated 
with compliance (global and 
local legislation), including 
failure to vet third parties, 
resulting in reputational 
harm, ABC liability, or 
sanctions violations. 

  Increase in probability 

Reason for risk rating

As a result of the due diligence programme we are 
currently undertaking, it is likely we will uncover  
more risks.

Conversely, as a result of the more robust due diligence, 
training and awareness currently being undertaken,  
we are less likely to see future risks with a ‘severe’ 
impact and, where risks appear, we are more likely  
to see effective mitigation strategies and follow up  
that reduce potential exposure.

Existing controls

  Internal policies, procedures and controls including 
employee ABC policy certification
  Employee and business partner codes of conduct  
(see also ‘Respect for human rights’’ under 
Sustainability on p36)
 Local Compliance Officers (LCOs) in place
 Corporate Compliance and Ethics awareness week 
 Audit Committee risk ‘deep dive’. See p98.

  Decrease in impact

Outcome of 2018 activities

Internal procedures, controls and training continue  
to mature, which are designed to prevent corruption. 
Pearson’s Code of Conduct was 100% completed in 
2018. The Code of Conduct includes references to  
ABC policy and requirements. Pearson’s ABC policy 
establishes a consistent set of expectations and 
requirements regarding ABC for all our personnel  
and business partners to adhere to. 

In 2018, we took lessons learned from our pilot project 
in 2017 and revamped a global approach to our  
third party ABC due diligence process. We improved 
contractual provisions, outlined a flow chart as to when 
certain terms should be used, and implemented the 
due diligence process in all of Growth and most of Core 
markets. We conducted due diligence on over 2,800 
third party suppliers last year, and have conducted due 
diligence on thousands of third party test centres.

In addition to the two key areas of activity above,  
we also:

  Conducted fieldwork for ABC assessments as well  
as revising the risk assessment process itself to  
make it more efficient and in line with FCPA and  
UKBA specifications 
  Undertook gifts and hospitality and travel and 
expenses training for North America Higher Education 
Sales, other key North America businesses, plus 
face-to-face training on ABC in all our geographies
  Rolled out a gifts and hospitality monitoring tool in  
all of our Growth geographies in 2018
  Remediated all items in riskiest markets from  
2017 risk assessments.

Ethics whistleblowing hotline reports using a third  
party platform have remained steady, with overall 
numbers in line with the reports of previous years.  
Our time to close cases has remained consistent  
with 2017 numbers. In addition, we have increased 
collaborative reporting with other investigations  
teams within Pearson. 

We also rolled out revised policies for the following  
in 2018:

 Sanctions
 Global Conflicts of Interest 
  ABC policy and training course, including due diligence, 
that is mandatory for high-risk populations
  Raising concerns and anti-retaliation policy,  
plus launched Speak Up campaign.

2019 outlook and plans

In 2019, we will continue to expand our third party due 
diligence programme, implementing the process for all 
new third parties across the UK, USA, Western Europe 
and Canada. 

The Code of Conduct is being revised for 2019 with 
updates and revisions due to be launched in the spring. 

2019 will also see further promotion of the Conflict  
of Interest policy; additional checks around sanctions; 
additional ABC risk assessments; further consideration 
of pan-Pearson fraud issues plus strengthened 
investigations processes and reporting with  
other teams.

Additionally, we will continue work started in 2018 
rolling out our gifts and hospitality tool as well as 
exploring the possibility of an automated tool 
appropriate for the US market.

Pearson plc Annual report and accounts 20187575

Legal and compliance

14

Competition law

Reason for risk rating

Failure to comply with 
antitrust and competition 
legislation could result in 
costly legal proceedings 
and/or adversely impact  
our reputation.

  Increase in probability 

  Decrease in impact

The likelihood increased from 2017 due to recent 
increased activity by regulators looking into historical 
issues e.g. two recent investigations into Industry 
Association practices commenced in South Africa, 
following the similar investigation in Spain. 
Investigations in South Africa are still ongoing and  
the authority has yet to evidence that Pearson has 
committed significant wrongdoing. A final decision  
in Spain is still pending. 

However, the impact of the risk has generally gone  
down. Risks uncovered to date do not carry exposure 
that is material for Pearson at a group/worldwide level. 
While the risk of material issues remains, we believe  
we have mitigated this risk as a result of our better 
controls and initiatives.

Existing controls

 Global policy in place
 Training and guidance, including live and video training
 Regular internal communications
 Lawyer network
  Additional individual training to employees 
representing Pearson in Industry  
Association meetings.

Outcome of 2018 activities

In 2018, we significantly increased our employee 
training to include videos, with the target of getting 
every relevant employee certified. The lawyer network 
supported this with one to one communications with 
every employee attending Industry Association 
meetings to ensure that they were risk aware. 

  Development of e-learning modules and gamified 
learning continued
  Plans were developed to track engagement,  
for example in terms of the number of employees 
trained, those undertaking e-learning tests, etc.

2019 outlook and plans

In 2019, we will continue to conduct ongoing training 
and release e-learning modules. 

Pearson’s lawyer network actively reviews our 
engagement with trade associations and other 
organisations, to ensure that it remains appropriate. 

Section 3 Our performanceOverviewOur strategy in actionOur performanceGovernanceFinancial statementsAt the time of publication, the UK remains 
due to leave the EU on 29 March 2019.  
Given the scheduled exit date and 
significant risk of no deal, we have advanced 
mitigation plans underway. These do not 
involve material cost and we will be able to 
unwind those plans without significant 
disruption or cost if it later becomes 
appropriate. As stated in the principal risks 
section above on p62-75, we continue to 
believe that Brexit will not have a material 
impact on Pearson as a whole and is not a 
principal risk, therefore the Board did  
not specifically factor it into viability 
statement considerations. 

The Board also stress-tested the impact  
on our liquidity of all the principal risks 
occurring together. Although this is not 
regarded as a plausible scenario, the test 
showed that the company would still have 
liquid resources subject to a limited number 
of management actions. 

The Board’s confirmation of Pearson’s 
viability for the three years to 2021, based 
on this assessment, is included alongside 
the going concern statement on p127.

76

Principal risks and uncertainties

Risk assessment of prospects and viability

This section should be read together  
with the full viability statement on p127. 

Pearson’s principal risks and our ability to 
manage them as outlined above are linked 
to our viability as a company. These risks 
have therefore been taken into account 
when preparing the viability statement. 

The Board assessed the prospects of the 
company over a three-year period, longer 
than the minimum 12 months of the annual 
going concern review. The three-year period 
corresponds with Pearson’s strategic 
planning process and represents the time 
over which the company can reasonably 
predict market dynamics and the likely 
impact of additions to the product portfolio.

The Board discusses the company’s 
strategic plan on an annual basis taking 
account of a range of factors including 
market conditions, the principal risks to  
the group above, product and capital 
investment levels as well as available 
funding. Pearson’s strategy and business 
model are discussed in more detail  
on p15-42. 

The key assumptions which underpin  
our three year strategic plan to December 
2021 are as follows:

  Implementation of our 2017-2019 cost 
efficiency programme reducing our 
annualised cost base exiting 2019  
by c.£330m

  Increased investment in the product 
technology platform to accelerate the  
shift to digital and enhance courseware 
service capabilities

  Further declines in enrolments and other 
downwards pressures in the US Higher 
Education Courseware market

  US Higher Education Courseware returns 
rates continue to improve as sales become 
more direct to consumer

  Online Program Management grows, 
driven by global enrolment in 
undergraduate and postgraduate  
online courses

 US Assessment revenues stabilise

  Other strategic priorities, including  
Virtual Schools and Professional 
Certification show good growth

In assessing the company’s viability for the 
three years to December 2021, the Board 
analysed a variety of downside scenarios 
including a scenario where the company is 
impacted by all principal risks. The primary 
modelling overlaid a ‘severe but plausible’ 
downside scenario onto the base case 
strategic plan for Pearson, focusing on the 
impact of the following assumptions and  
key risks:

  Failure to materialise anticipated  
benefits of our 2017-2019 cost  
efficiency programme

  Further declines in enrolments and  
further channel disruption in  
US Higher Education Courseware

  Failure to accelerate our shift to digital 
while successfully investing and  
delivering market leading global  
products and services

  Online Program Management fails to 
generate expected revenue growth

  US Assessment revenues fail to stabilise

  Other strategic priorities, including  
Virtual Schools and Professional 
Certification do not achieve modest  
growth amid global economic uncertainty 
and local market pressures 

  A negative ruling by the European 
Commission on the controlled foreign 
company group financing partial 
exemption tax legislation

Pearson plc Annual report and accounts 2018Section 4 Governance

777777

Governance  
report

In this section

Governance overview

78

Letter from the Chair

Leadership & effectiveness

80 Board of Directors

Remuneration

110 Remuneration overview

114 Remuneration framework

116 2018 remuneration report

82 Board governance and activities

Additional disclosures

90 Nomination & Governance  

127 Report of the Directors

132 Statement of Directors’ responsibilities

Committee report

94 Board evaluation

Accountability

96 Audit Committee report

104 Risk governance and control

Engagement

106 Reputation & Responsibility  

Committee report

108 Engagement

O
v
e
r
v
i
e
w

O
u
r
s
t
r
a
t
e
g
y
i

n
a
c
t
i
o
n

O
u
r
p
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

Section 4 GovernanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements 
 
 
 
 
78

Governance overview

Chair 

Sidney Taurel 

In this Governance section

Leadership & effectiveness

Accountability

Engagement

Remuneration

Additional disclosures

Dear shareholders,

p80–95

p96–105

p106–109

p110–126

p127–131

As I say elsewhere, 2018 was a pivotal year for Pearson and, as our 
operational and financial performance continues to improve,  
the Board can focus more on future prospects for the business. 
Throughout the year, we have continued to pay close attention  
to the simplification of our portfolio and investment in our 
transformation programmes, including The Enabling Programme 
(TEP) and the Global Learning Platform (GLP). We are now in a 
position where, in addition to regularly monitoring performance  
and simplification, the Board has turned its attentions towards 
longer-term strategic opportunities in areas which enjoy structural 
growth, digital transformation and in the lifelong learning sector.

As a Board, we continue to organise our work around five major 
themes where we believe we can add value: strategy, performance, 
leadership and people, governance and risk, and shareholder 
engagement. We are committed to the highest standards of 
corporate governance and the following pages set out details on 
Board composition, corporate governance arrangements, processes 
and activities during 2018, together with Board Committee reports. 
A summary of the key items covered by the Board throughout the 
year appears on p85, and I have set out below further detail on  
our particular areas of focus during 2018.

Leadership & effectiveness 

See full section on p80–95 

In my letter to shareholders at this time last year, I explained that  
the Board’s main focus for 2018 would be to pivot towards our 
longer- term growth opportunities by delivering on Pearson’s three 
strategic priorities and to continue to monitor progress against  
our dashboard and key milestones for 2018. I am pleased to report 
that good progress has been made on all fronts, summarised  
below, and with further detail given throughout this report.

Delivering on our strategic priorities

Pearson has identified three strategic priorities:

 To grow market share through digital transformation

 To invest in structural growth markets

 To become a simpler, more efficient and more sustainable business.

One particular theme arising from our 2017 Board evaluation was 
that, as a Board, we planned to spend even more time considering 
our long-term strategy during 2018 including to ensure that we 
remain aligned on process and deliverables. During the year, Board 
members and other senior leaders from across the business 
participated in facilitated strategic discussions and, building on this 
work, we continued to evolve our strategy through a number of 
focused Board sessions during the year. As part of this process,  
the Board reviewed and updated the way in which we consider and 
undertake our strategic and financial planning, including helping to 
refine Pearson’s five-year strategy (what we will do) and our three-
year plan (how we will do it). As a Board, we have agreed that our 
three strategic priorities remain appropriate, and underpin Pearson’s 
strategic vision of delivering lifelong learning to customers, leading to 
increased employability and work-related skills, as part of a wider 
ecosystem of delivery partners and stakeholders.

Crucial to successful delivery of our strategy is developing an 
inclusive and innovative culture and attracting and retaining strong, 
diverse talent. During the year, the Board discussed talent and 
succession planning including consideration of succession plans for 
the Chief Executive, Chief Financial Officer and all members of the 
Pearson Executive. We also considered the wider pool of talent in 
our senior leadership group, and the themes of talent, succession, 
diversity and inclusion have formed a thread throughout the Board 
and Committees’ sessions during the year.

Board meeting focus

In addition to our focus on our three strategic priorities, and on the 
talent and culture needed to support them, the Board also visited 
Milan, Italy and Cape Town, South Africa, during the year, where we 
held meetings focused on our Core and Growth markets. Our Core 
and Growth markets present opportunities for products such as 
BTEC and Pearson Test of English Academic, and the visits allowed 
us the chance to engage with a wide range of stakeholders,  
including on the subjects of employability and lifelong learning.

During the year, the Board also monitored progress on the proposed 
sale of our US K12 Courseware business, and our Audit Committee 
provided support on the appropriate accounting treatment, 
determining that it was correct to continue to treat the business as 
‘held for sale’ at 31 December 2018. In February 2019, we announced 
that we had reached an agreement to sell this business. We also 
oversaw the conclusion of our sale of the Wall Street English 
business, which completed in March 2018, and considered financial 
policy in the round – including our balance sheet, our debt and equity 
investors, and working capital requirements – as we discussed the 
detailed operating plan for 2019.

In addition, we considered the business’s ongoing preparations for 
Brexit. The Board is supported in this role by a steering committee 
chaired by the Chief Financial Officer, with representatives from 
across the UK business and enabling functions. You can read more 
about Pearson’s preparations for Brexit on p66.

Pearson plc Annual report and accounts 20187979

Board changes

Pearson has a fully engaged Board, including a strong Non-Executive 
team with a breadth of experience and perspectives. We were 
pleased to welcome Michael Lynton to the Pearson Board, following 
his appointment as a Non-Executive Director with effect from  
1 February 2018. Michael’s experience leading businesses through 
times of digital disruption has further strengthened our capabilities 
in this area, and Michael is already making a valuable contribution  
to our deliberations as a Board, and to the Audit and Reputation & 
Responsibility Committees. You can read more about Michael’s 
induction to the Pearson Board on p89. 

During 2018, we also said goodbye to Harish Manwani, a Non-
Executive Director of Pearson since 2013, who retired from the 
Board at the AGM in May 2018. The Board joins me in thanking 
Harish for his commitment and contribution to Pearson. 

Board evaluation

The 2018 Board evaluation, which was overseen by our Nomination 
& Governance Committee, confirmed that we have an effective  
and well-functioning Board, which has an appropriately balanced 
agenda, and which has made progress during the year in continuing 
to develop and articulate Pearson’s strategy. Progress on 
recommendations arising from our annual Board evaluations is 
reported at each Committee meeting until such recommendations 
are completed or embedded to the Committee’s satisfaction.

Focus on shareholder returns

The Board continues to pay attention to ensuring an optimal 
allocation of capital, and our policy in this regard remains 
unchanged: to maintain a strong balance sheet and a solid 
investment grade credit rating, to continue to invest in the business,  
to have a sustainable and progressive dividend policy, and to  
return surplus cash to our shareholders. In line with this policy,  
we completed a £300m share buyback in February 2018 following 
our disposal of a 22% stake in Penguin Random House in 2017. 
Details of other actions taken in support of our capital allocation 
policy are set out in my introductory statement on p08.

Accountability 

See full section on p96–105 

As a Board, we are accountable for Pearson’s successes and 
addressing its challenges. We aim to communicate to you in a 
transparent manner the steps we have taken to ensure that we have 
a clear oversight of the business and the work we have undertaken 
in respect of Pearson’s strategy throughout the year. Our Audit 
Committee, led by Tim Score, plays a key role in monitoring and 
evaluating our risk management processes, providing independent 
oversight of our external audit and internal control programmes, 
accounting policies, business transformation projects, such as  
TEP, and in assisting the Board in reporting in a fair, balanced and 
understandable manner to our shareholders.

Engagement 

See full section on p106–109 

In common with most large, public companies, we have a wider range 
of stakeholders than just traditional investors, and our Reputation & 
Responsibility Committee monitors our sustainability and social 
impact initiatives, government and public affairs matters, and 
engagement with the education community. Board members also 

engage with the wider stakeholder population, including employees, 
customers and partners, both through formal Board events and by 
way of individual contributions to internal and external initiatives.  
The Reputation & Responsibility Committee will lead the Board’s 
oversight of Pearson’s stakeholder engagement framework from 
2019, as required by the updated UK Corporate Governance Code. 

During 2018, Board members engaged with the workforce at 
structured talent events as well as through initiatives such as the 
Pearson Innovation Jam. As a Board, we are delighted to be able to 
help support our talent pipeline through the introduction of a new 
mentoring programme. You can read more about our employee 
engagement and talent initiatives in the Nomination & Governance 
Committee’s report, which begins on p90.

Remuneration 

See full section on p110–126 

With the release of the updated UK Corporate Governance Code  
in July 2018, Elizabeth Corley, who chairs the Remuneration 
Committee, has led work to review how Pearson’s remuneration 
policy complies with the code and can more closely align with 
emerging best practice while remaining simple, transparent and 
closely linked to Pearson’s strategy and business performance.  
This included continuing to engage with investors and shareholders 
as the Committee prepares to review the Directors’ remuneration 
policy in 2019 ahead of a policy vote at the 2020 AGM. Pearson’s 
current approach to Executive remuneration is explained in more 
detail in the remuneration section of this report on p110.

Conclusion 

I hope this report clearly sets out how your company is run, and  
how we align governance and our Board agenda with the strategic 
direction of Pearson. We always welcome questions or comments 
from shareholders, either via our website (www.pearson.com) or  
in person at our AGM. 

Sidney Taurel 
Chair

UK Corporate Governance Code

This year, we are reporting against the 2016 edition of the  
UK Corporate Governance Code (the Code). The Board believes 
that during 2018 the company was in full compliance with all 
relevant provisions of the Code, and this Governance Report sets 
out how the Code’s principles have been applied throughout  
the year. A detailed account of the provisions of the Code can be 
found on the FRC’s website at www.frc.org.uk and we encourage 
readers to view our compliance schedule on the company 
website at www.pearson.com/governance.

The Board is mindful of the changes to the corporate governance 
and reporting landscape introduced during 2018, including the 
publication of a new edition of the UK Corporate Governance 
Code. You can read more about our preparations for the new 
landscape on p93.

Section 4 GovernanceOverviewOur strategy in actionOur performanceGovernanceFinancial statements80

Board of Directors

Pearson Board members bring a 
wide range of experience, skills and 
backgrounds which complement 
our strategy. All Board members 
have strong leadership experience 
at global businesses and 
institutions and, as a group,  
their experience covers:

 Business strategy and governance

 Innovation and disruption

 Education

 Digital and technology

 Talent, people and culture

 Finance and investment 

  Sustainability and environmental matters

 Marketing, brand and media

  Government, international and  
regulatory affairs

Our Board members’ biographies illustrate  
the contribution each Director makes to the 
Board by way of their individual experience.

Non-Executive Directors 

N

R

A

N

R

Sidney Taurel Chair 
aged 70, appointed 1 January 2016

Sidney has over 45 years of experience in business 
and finance, and is currently a Director of IBM 
Corporation, where he also serves on the directors 
and corporate governance committee. Sidney is an 
advisory board member at pharmaceutical firm 
Almirall. He was Chief Executive Officer of global 
pharmaceutical firm Eli Lilly and Company from 
1998 until 2008, Chairman from 1999 until 2008, 
and has been Chairman Emeritus since 2009. He 
was also a Director at McGraw Hill Financial, Inc.,  
a role which he held from 1996 until April 2016 and 
at ITT Industries from 1996 to 2001. In 2002, Sidney 
received three US presidential appointments to: 
the Homeland Security Advisory Council, the 
President’s Export Council and the Advisory 
Committee for Trade Policy and Negotiations,  
and is an officer of the French Legion of Honour.

Current notable commitments:  
IBM Corporation (Non-Executive Director) 

Elizabeth Corley, CBE Non-Executive Director 
aged 62, appointed 1 May 2014

Elizabeth has extensive experience in the 
financial services industry, having been CEO  
of Allianz Global Investors, initially for Europe 
then globally, from 2005 to 2016, and continues 
to act as a senior adviser to the firm. She was 
previously at Merrill Lynch Investment 
Managers and Coopers & Lybrand. Elizabeth  
is a Non-Executive Director of BAE Systems plc 
and Morgan Stanley Inc. Elizabeth is active in 
representing the investment industry and 
developing standards within it. She currently 
chairs a Taskforce for the UK government on 
social impact investing. She is a member of  
the Committee of 200. She was appointed 
Commander of the British Empire in the 2015 
New Year Honours for her services to the 
financial sector. 

Current notable commitments: BAE Systems 
plc (Non-Executive Director), Morgan Stanley 
Inc. (Non-Executive Director)

A

RR

John Fallon Chief Executive 
aged 56, appointed 3 October 2012

Coram Williams Chief Financial Officer  
aged 45, appointed 1 August 2015

Michael Lynton Non-Executive Director 
aged 59, appointed 1 February 2018

John became Pearson’s Chief Executive on  
1 January 2013. Since 2008, he had been 
responsible for the Company’s education 
businesses outside North America and a 
member of the Pearson management 
committee. He joined Pearson in 1997 as 
Director of Communications and was appointed 
President of Pearson Inc. in 2000. In 2003,  
he was appointed CEO of Pearson’s educational 
publishing businesses for Europe, Middle  
East & Africa. Prior to joining Pearson,  
John was Director of Corporate Affairs at 
Powergen plc and was also a member of the 
company’s executive committee. Earlier in  
his career, John held senior public policy and 
communications roles in UK local government. 
He is an advisory board member of the  
Global Business Coalition for Education.

Coram joined Pearson in 2003 and has held  
a number of senior positions including Finance 
and Operations Director for Pearson’s English 
language teaching business in Europe,  
Middle East & Africa, Interim President of 
Pearson Education Italia and Head of Financial 
Planning and Analysis for Pearson. In 2008, 
Coram became CFO of The Penguin Group  
and was latterly appointed CFO of Penguin 
Random House in 2013, where he oversaw  
the integration of the two businesses.  
Coram trained at Arthur Andersen, and 
subsequently worked in both the auditing  
and consulting practices of the firm. He is a 
Non-Executive Director and Chairman of the 
audit committee for the Guardian Media Group.

Michael served as CEO of Sony Entertainment 
from 2012 until 2017, overseeing Sony’s  
global entertainment businesses. He also 
served as Chairman and CEO of Sony Pictures 
Entertainment from 2004. Prior to that, he held 
senior roles within Time Warner and AOL, and 
earlier served as Chairman and CEO of Penguin 
Group where he extended the Penguin brand to 
music and the internet. Michael is Chairman of 
Snap, Inc., and currently serves on the boards  
of IEX, Warner Music and Ares Management 
Corporation LLC. 

Current notable commitments:  
Ares Management Corporation LLC  
(Non-Executive Director), Snap, Inc. (Chairman)

Pearson plc Annual report and accounts 2018ChairExecutive Directors Section 4 Governance/Leadership & effectiveness

8181

A

N

RR

N

R

A

RR

Vivienne Cox, CBE Senior Independent Director  
aged 59, appointed 1 January 2012

Josh Lewis Non-Executive Director  
aged 56, appointed 1 March 2011

Linda Lorimer Non-Executive Director  
aged 66, appointed 1 July 2013

Vivienne has wide experience in energy, natural 
resources and business innovation. She worked 
for BP plc for 28 years in global roles including 
Executive Vice President and Chief Executive  
of BP’s gas, power and renewables business  
and its alternative energy unit. She is Chair  
of the supervisory board of Vallourec S.A.,  
a leader in the seamless steel pipe markets, 
Non-Executive Director at pharmaceutical 
company GlaxoSmithKline plc and serves as 
Chair of the Rosalind Franklin Institute. She was 
appointed Commander of the British Empire in 
the 2016 New Year Honours for her services to 
the economy and sustainability. 

Current notable commitments:  
GlaxoSmithKline plc (Non-Executive Director), 
Vallourec S.A. (Chair of the supervisory board)

Josh’s experience spans finance, education  
and the development of digital enterprises.  
He is founder of Salmon River Capital LLC,  
a New York-based private equity/venture capital 
firm focused on technology-enabled businesses 
in education, financial services and other 
sectors, through which he has taken on the  
role of Non-Executive Director of several 
enterprises. Over a 25-year career in active, 
principal investing, he has been involved in a 
broad range of successful companies, including 
several pioneering enterprises in the education 
sector. In addition, he has long been active in 
the non-profit education sector.

Current notable commitments: Salmon River 
Capital LLC (Founder & Managing Principal)

Linda has spent almost 40 years serving higher 
education. She retired from Yale in 2016 after  
34 years at the university where she served  
in an array of senior positions including Vice 
President for Global & Strategic Initiatives. She 
oversaw the development of Yale’s burgeoning 
online education division and the expansion of 
Yale’s international programmes and centres. 
During her tenure, she was responsible for 
many administrative services, ranging from 
Yale’s public communications and alumni 
relations to sustainability, human resources  
and the university press. She also served on the 
boards of several public companies, including 
as Presiding Director of the McGraw-Hill 
companies. Linda is a member of the board of 
Yale New Haven Hospital, where she chairs the 
nominating and governance committee.

A

N

R

A

RR

Key to Committees 

A  Audit 

N  Nomination & Governance 

RR Reputation & Responsibility 

R  Remuneration 

 Committee chair

Current notable commitments include 
other listed company directorships and 
full time or executive roles.

Tim Score Non-Executive Director 
aged 58, appointed 1 January 2015

Lincoln Wallen Non-Executive Director 
aged 58, appointed 1 January 2016

Tim has extensive experience of the technology 
sector in both developed and emerging 
markets, having served as Chief Financial 
Officer of ARM Holdings plc, the world’s leading 
semiconductor IP company, for 13 years.  
He is an experienced non-executive director 
and currently sits on the boards of The British 
Land Company plc and HM Treasury, in addition 
to being a Trustee of the National Theatre.  
He served on the board of National Express 
Group plc from 2005 to 2014, including time as 
interim Chairman and six years as the Senior 
Independent Director. Earlier in his career  
Tim held senior finance roles with Rebus Group, 
William Baird, LucasVarity plc and BTR plc.

Current notable commitments: The British 
Land Company plc (Non-Executive Director  
and Chairman-elect)

Lincoln has extensive experience in the 
technology and media industries, and is currently 
CTO of Improbable, a technology start-up 
supplying next-generation cloud hosting and 
networking services to the video game industry. 
Lincoln was CEO of DWA Nova, a software-as-a-
service company spun out of DreamWorks 
Animation Studios in Los Angeles, a position he 
held until 2017. He worked at DreamWorks 
Animation for nine years in a variety of leadership 
roles including Chief Technology Officer and Head 
of Animation Technology. He was formerly CTO at 
Electronic Arts Mobile, leading their entry into the 
mobile gaming business internationally. Lincoln is 
a Non-Executive Director of the Smith Institute for 
Industrial Mathematics and Systems Engineering. 
His early career involved 20 years of professional 
IT and mathematics research, including as a 
reader in Computer Science at Oxford. 

Current notable commitments:  
Improbable (Chief Technology Officer)

OverviewOur strategy in actionOur performanceGovernanceFinancial statements82

Board governance and activities

Board of Directors

Composition of the Board As at the date of this report, the Board 
consists of the Chair, Sidney Taurel, two Executive Directors:  
the Chief Executive, John Fallon, and Chief Financial Officer,  
Coram Williams, and seven independent Non-Executive Directors.  
During the year, Harish Manwani stepped down from the Board  
at the AGM held on 4 May 2018 and Michael Lynton joined the  
Board on 1 February 2018. 

Chair and Chief Executive There is a defined split of responsibilities 
between the Chair and the Chief Executive. The roles and 
responsibilities of the Chair and Chief Executive are clearly defined, 
set out in writing and reviewed and agreed by the Board on an 
annual basis. These can be found on the Company website at  
www.pearson.com/governance

Chair’s significant commitments There were no changes to the 
Chair’s significant commitments during 2018. However, during  
the year, Mr Taurel stepped down as chair of the compensation 
committee of IBM Corporation and joined its directors and 
corporate governance committee.

Roles and composition of the Board

Role

Chair

Name

Responsibility

Sidney Taurel

Chief  
Executive

John Fallon

The Chair is primarily responsible for the leadership of the Board 
and ensuring its effectiveness. He ensures that the Board upholds 
and promotes the highest standards of corporate governance, 
setting the Board’s agenda and encouraging open, constructive 
debate of all agenda items for effective decision-making. He 
regularly meets the Chief Executive to stay informed. He also 
ensures that shareholders’ views are communicated to the Board.

The Chief Executive is responsible for the operational management  
of the business and for the development and implementation of 
the Company’s strategy as agreed by the Board and management. 
He is responsible for developing operational proposals and 
policies for approval by the Board, and promotes Pearson’s  
culture and standards.

Gender balance  
of Board

Nationality  
of Directors

Men 
   7
Women    3 

British 
USA 

6
4 

Chief  
Financial 
Officer

Coram Williams The Chief Financial Officer is responsible for the preparation and 
integrity of Pearson’s financial reporting and statements and also 
oversees other functional areas including tax, treasury, internal 
audit and corporate finance. He supports the Chief Executive in 
developing and implementing the strategy of the Company as 
agreed by the Board and management. 

Vivienne Cox

Senior 
Independent 
Director

Committee 
Chairs

Elizabeth Corley  
Vivienne Cox  
Linda Lorimer 
Tim Score

Non- 
Executive 
Directors

Company 
Secretary

Elizabeth Corley  
Vivienne Cox  
Josh Lewis 
Linda Lorimer 
Michael Lynton 
Tim Score 
Lincoln Wallen

Stephen Jones

The Senior Independent Director’s role includes meeting regularly 
with the Chair and Chief Executive to discuss specific issues,  
as well as being available to shareholders generally should they  
have concerns that have not been addressed through the normal 
channels. She also leads the evaluation of the Chair on behalf  
of the other Directors.

The Committee Chairs are responsible for leading the Board 
Committees and ensuring their effectiveness. They set the 
Committees’ agendas, in consultation with management, and 
report to the Board on Committee proceedings. They lead on 
engagement with shareholders regarding matters within the  
remit of the Committees, alongside senior management.

The Non-Executive Directors contribute to the development of  
our strategy and scrutinise and constructively challenge the 
performance of management in the execution of strategy and  
risk planning. They also engage with various stakeholders of the 
Company and provide guidance and independent perspective  
to management.

The Company Secretary acts as secretary to the Board and its 
Committees, ensuring compliance with Board procedures and 
advising on governance matters. He is responsible, under the 
direction of the Chair, for ensuring the Board receives accurate, 
timely and clear information. The Company Secretary supports  
the Chair in delivery of the corporate governance agenda and 
organises Director inductions and ongoing training.

Ethnicity

Length of 
tenure of  
Non-Executive 
Directors

Under 3 years 2
3 to 6 years 
3
Over 6 years  2

Mixed 
White 

1
9 

Mixed – White & 
Black Caribbean (1)
White – English/
Welsh/Scottish/
Northern Irish/
British (6)
White – Any other 
White Background (3)

All information correct as at 31 December 2018.

Pearson plc Annual report and accounts 2018 
 
 
Section 4 Governance/Leadership & effectiveness

8383

Governance at Pearson

Board of Directors

Board Committees

N
O

I
T
A
M
R
O
F
N

I
F
O
W
O
L
F

Audit  
Committee

Nomination & Governance  
Committee

Remuneration  
Committee

Reputation & Responsibility 
Committee

Appraises our financial 
management and reporting  
and assesses the integrity  
of our accounting procedures 
and financial control. 

Reviews corporate governance 
matters, including Code 
compliance and Board 
evaluation, considers the 
appointment of new Directors, 
Board experience and diversity, 
and reviews Board induction  
and succession plans.

 Determines the remuneration 
and benefits of the Executive 
Directors and oversees 
remuneration arrangements  
for the Pearson Executive. 

Considers the Company’s impact 
on society and the communities 
in which Pearson operates, 
including to ensure that 
strategies are in place to  
manage and improve  
Pearson’s reputation.

Pearson Executive management (PEM)

 see p13

PEM consists of John Fallon (Chief Executive) and his direct reports. They are the executive leadership 
group for Pearson, responsible for delivering Pearson’s strategy under clearly defined 
accountabilities and in line with agreed governance and processes.

 Chief Executive

 Chief Financial Officer

 General Counsel & Chief Legal Officer

 President UK & Core Markets

 Chief Technology & Operations Officer

 President Growth Markets

 Chief Corporate Affairs Officer

 President North America

 Chief Human Resources Officer 

 President Pearson Assessments

 Chief Strategy Officer

 President Global Product

Independence of Chair In accordance with the Code, Sidney Taurel 
was considered to be independent upon his appointment as  
Chair on 1 January 2016.

Independence of Directors All of the Non-Executive Directors  
who served during 2018 were considered by the Board to be 
independent for the purposes of the Code. The Board reviews the 
independence of each of the Non-Executive Directors annually.  
This includes reviewing their external appointments and any 
potential conflicts of interest as well as assessing their individual 
circumstances in order to ensure that there are no relationships or 
matters likely to affect their judgement. In addition to this review, 
each of the Non-Executive Directors is asked annually to complete 
an independence questionnaire to satisfy requirements arising  
from Pearson’s US listing and, from the beginning of 2019, the new 
UK Corporate Governance Code. 

Josh Lewis and Vivienne Cox have served on the Board for more 
than six years. Accordingly, their performance was subject  
to a rigorous review during 2018, including with regard to their 

independence. The Board has determined that Josh Lewis and 
Vivienne Cox continue to be independent, taking into account their 
valuable contribution to Board discussions and constructive 
challenge of management.

Conflicts of interest Under the Companies Act 2006, Directors have 
a statutory duty to avoid conflicts of interest with the Company.  
The Company’s Articles of Association allow the Directors to 
authorise conflicts of interest. The Company has established a 
procedure to identify actual and potential conflicts of interest, 
including all directorships or other appointments to, or relationships 
with, companies which are not part of the Pearson Group and  
which could give rise to actual or potential conflicts of interest.  
Once notified to the Chair or Company Secretary, such potential 
conflicts are considered for authorisation by the Board at its next 
scheduled meeting. The relevant Director cannot vote on an 
authorisation resolution, or be counted in the quorum, in relation  
to the resolution relating to his/her conflict or potential conflict.  
The Board reviews any authorisations granted on an annual basis.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements 
 
84

Board governance and activities

The role and business of the Board

Strategic planning 

The Board is deeply engaged in developing and measuring the 
Company’s long-term strategy, performance, culture and values.  
We believe that it adds a valuable and diverse set of external 
perspectives and that robust, open debate about significant 
business issues brings an additional discipline to major decisions.

A schedule of formal matters reserved for the Board’s  
decision and approval is available on our website, at  
www.pearson.com/governance

The key responsibilities of the Board include:

  Overall leadership of the Company and setting the Company’s 
values and standards including monitoring culture

  Determining the Company’s strategy in consultation with 
management, reviewing performance against it and overseeing 
management execution thereof

  Major changes to the Company’s corporate, capital,  
management and control structures

  Approval of all transactions or financial commitments in  
excess of the authority limits delegated to the Chief Executive  
and other Executive management

  Assessment of management performance and Board and 
Executive succession planning.

The Board receives timely, regular and necessary financial, 
management and other information to fulfil its duties. 
Comprehensive meeting papers are circulated to the Board  
and Committee members at least one week in advance of each 
meeting and the Board receives a regular dashboard and key 
milestones report and regular updates from the Chief Executive  
and Chief Financial Officer. In addition to meeting papers, a library  
of current and historical corporate information is made available  
to Directors electronically to support the Board’s decision-making 
process. Directors can obtain independent professional advice,  
at the Company’s expense, in the performance of their duties as 
Directors. All Directors have access to the advice and services of  
the Company Secretary.

In 2018, following continued improvements in our operational  
and financial performance, the Board was in a position to focus 
particularly on strategy and future prospects for the business.  
In honing our strategic and financial plans, the Board considered 
findings from a dedicated workstream involving contributors  
from across Pearson which sought to: 

  Review the education landscape, present and future state

 Articulate key conclusions around which to build our strategy

  Identify the customer problems we are best placed to solve

  Identify the capabilities we need to utilise and build to deliver  
our five-year strategy

  Identify implications for our business which will drive our future 
investments and planning process.

Following detailed consideration and discussion of these themes 
over a number of focused sessions during the year, the Board 
confirmed its strategic priorities, as described on p20–24.

Standing Committee

A Standing Committee of the Board is established to approve  
certain operational and ordinary course of business items such  
as banking matters, guarantees, intra-group transactions and  
to make routine approvals relating to employee share plans. 

The Committee has written terms of reference, reviewed  
and approved each year, which clearly set out its authority  
and duties. These can be found on the Company website at  
www.pearson.com/governance.

Board meetings

The Board held seven formal meetings in 2018, with discussions and 
debates focused on the key strategic issues facing the Company.  
This included a meeting in Milan, Italy, when the Board considered 
its Core markets, and a meeting in Cape Town, South Africa, at which 
Growth markets was the main focus; together with deeper dives into 
the local business on both trips. Major items covered by the Board  
in 2018 are shown in the table opposite. In addition to the formal 
meetings, the Board meets in person or by telephone as necessary 
to consider matters of a time-sensitive nature.

Pearson plc Annual report and accounts 2018Section 4 Governance/Leadership & effectiveness

8585

Milan, Italy At a two-day meeting in Milan in June, the Board and 
Pearson Executive spent time focused on Pearson’s businesses  
in our Core markets as well as on the local Italian business.  
They considered the ways in which Pearson aims to innovate the 
delivery of access to high-quality career-focused education, and  
the opportunities to collaborate, challenge and support across the 
Core markets. Throughout the meeting the Board engaged with  
the Core leadership team and met with representatives of the  
local employee population. The Board also had the opportunity  
to observe an example of career-focused education in schools,  
by viewing a robotics class and also participated in a facilitated 
exercise with the Core leadership team around the theme of how 
Pearson can best drive the opportunity to connect education and 
work, preparing people for lifelong learning and future skills.  
There were also two stakeholder panel sessions, allowing the  
Board to hear directly from customers about the challenges  
they face in delivering high-quality content, assessment and 
qualifications in schools, and from employers and the higher 
education sector about preparing students for work.

Cape Town, South Africa The Board and the Pearson Executive 
visited Cape Town in October for a three-day meeting. They were 
joined by members of senior management from the Growth 
leadership team who provided an overview of the Growth business 
including country-specific updates and a deeper dive into the  
South African learning services and direct delivery businesses.  
The Board and Executive participated in a range of engagement 
opportunities with a variety of Pearson stakeholders, including a 
Rapid Prototyping workshop and a customer panel session with the 
theme of putting employability at the heart of Pearson’s strategy –  
Read more about the Rapid Prototyping workshop and the Board’s 
engagement with these stakeholders on p108–109. The Board  
also spent some time hearing from each member of the Executive 
team about the prospects for and performance of their individual 
business units, or areas of control, before taking some time to 
review Pearson’s talent pipeline and in particular how it aligns with 
the organisation’s culture and capabilities. During the meeting, the 
Board also attended a facilitated breakfast meeting with new and 
emerging local talent and gained a valuable insight into employees’ 
views on Pearson’s current challenges and opportunities. 

Board meeting focus during 2018

Strategy

 WSE and US K12 Courseware – updates

 Interactive product demonstrations

 Review of Core and Growth markets at offsite meetings

 Product, technology and operations strategies

 Efficiency and simplification initiatives

 Operating and strategic plan discussions

 US Higher Education Courseware

Performance

  2017 preliminary results and annual report and accounts

 Oversight of 2018 operating plan and goals, and preparation for 2019

 Interim results and trading updates

 Final and interim dividend proposals

 Regular dashboard and milestone reports

Leadership & people

 Talent and succession planning

  Chief Human Resources Officer’s first impressions of HR and talent at Pearson

 Organisational health including review of Pearson’s culture

  Chief Executive’s goals

Governance & risk

  Dinner with senior local management and facilitated breakfasts with key talent 
at overseas strategy meetings. Read more on employee engagement on p109

 Compliance with UK Corporate Governance Code

  Approval of division of responsibilities between Chair and Chief Executive

  Regular Brexit and Pensions updates

 Annual review of conflicts of interest

  Shareholder activism and defence planning

 Investor relations updates

 Enterprise risk management review

 Approval of Committee terms of reference

 Approval of income statement and going concern and viability

 Tax update

 Board evaluation

Shareholders & engagement

  Investor relations strategy and share price performance

 Focus on forthcoming AGM

 Major shareholders and share register analysis

 Digital advisory network update

 Shareholder issues and voting

OverviewOur strategy in actionOur performanceGovernanceFinancial statements86

Board governance and activities

Culture and values 

Pearson’s core values – to be brave, imaginative, decent and 
accountable – go to the heart of our mission to improve learning 
outcomes, and the Board and employees are committed to 
demonstrating these characteristics throughout their work and 
deliberations. During 2018, the focus was to foster a culture of 
innovation, organisational health, diversity and inclusion at all  
levels and which included engaging with employees from across 
Pearson through various platforms and events during the year.  
The Board recognises that the Company’s culture is also undergoing 
transformation through the simplification of our portfolio and 
investment through structured programmes such as The Enabling 
Programme (TEP) and the Global Learning Platform (GLP). The Board 
monitors the culture of the Company and levels of employee 
engagement and advocacy with the assistance of its Reputation & 
Responsibility Committee and through regular updates from the 
Chief Human Resources Officer. 

Board attendance

Directors are expected to attend all Board and Committee meetings 
but in certain exceptional circumstances, such as due to pre-existing 
business or personal commitments, it is recognised that Directors 
may be unable to attend. There was full attendance by Directors at 
Board and Committee meetings in 2018.

Board in action

Global Learning Platform

Pearson is building a Global Learning Platform (GLP), which is a 
single, cloud-based platform that’s highly scalable and reliable, 
and allows us to innovate faster and support a lifelong learning 
ecosystem for learners. As the GLP is a key customer and 
learner-facing element of the transformation programme,  
it remains an item closely monitored by the Board. The Board 
continued to receive regular updates throughout the year, 
which enabled them to monitor the progress of Pearson’s 
delivery of agreed metrics for growing market share through  
digital transformation. 

At each meeting, the Board was joined by the President of 
Global Product and by the Chief Technology and Operations 
Officer to review the development of the GLP, including 
progress of the Rio Limited Pilot, a new mastery-based 
developmental maths product, and Revel, our next-generation 
US higher education digital courseware product. At its  
meeting in May, the Board reviewed the learnings from the 
Digital Advisory Network and considered Pearson’s digital 
transformation in the context of building the GLP. Throughout 
the year, the Board assessed Pearson’s strategy and three-year 

The following table sets out the attendance of the Company’s 
Directors at scheduled Board meetings during 2018:

Board meetings attended

Chair

Sidney Taurel

Executive Directors

John Fallon

Coram Williams

Non-Executive Directors

Elizabeth Corley

Vivienne Cox

Josh Lewis

Linda Lorimer

Michael Lynton1

Harish Manwani2

Tim Score

Lincoln Wallen

1  Mr Lynton joined the Board on 1 February 2018.
2  Mr Manwani resigned from the Board on 4 May 2018.

7/7

7/7

7/7

7/7

7/7

7/7

7/7

6/6

3/3

7/7

7/7

plan linking it to delivery of the GLP. At its December meeting,  
the Board received a live software demonstration of Rio and 
discussed customer feedback and steps taken to improve 
learning experiences and better outcomes on the GLP across 
Pearson. In addition, the SVP AI Products and Solutions, who 
joined Pearson this July to lead our newly formed AI Products 
and Solutions team, also presented a strategy and roadmap for 
artificial intelligence-based product development to the Board.

1

Grow market share through digital transformation

Link to strategic priorities,   see p20

Pearson plc Annual report and accounts 2018Section 4 Governance/Leadership & effectiveness

8787

Succession planning

The Board considers oversight of succession planning as one of its 
prime responsibilities, assisted by the Nomination & Governance 
Committee. The Company has formal contingency plans in place  
for the temporary absence of the Chief Executive for health or  
other reasons. The matter of Chief Executive succession is a 
standing item for discussion and review by the Chair and the Board 
annually. Succession planning for the Board and Chair is also 
considered annually by the full Board and on an ongoing basis by 
the Nomination & Governance Committee. There is also discussion  
and oversight of key positions at Executive management level, 
including the recent appointment of a new Chief Corporate Affairs 
Officer. In early 2018, Pearson recruited a Chief Strategy Officer  
and a new Chief Human Resources Officer. As we continue to 
transform the business at Pearson, the new members of the 
Executive team had a key role to play in our strategic planning 
process and in succession planning and fostering a culture of 
diversity and inclusion. 

As well as Board and Executive management succession, the Board 
also oversees our leadership pipeline. In December, the Board’s 
discussions on succession planning focused on the executive 
pipeline from which the future leaders of Pearson were likely to 
emerge, both at PEM level and other key roles. Strong successors 
have been identified for PEM roles and future considerations have 
been taken into account in identifying successors both immediately 
below PEM level and those who would be ready to take up a 
PEM-level position in one or two moves. A diverse pipeline of ‘ready 
later’ emerging talent has been identified, and plans are put in place 
to accelerate their path to succession where possible. The Company 
also has targeted development programmes for high-potential 
talent, mentorship programmes for senior women leaders as well  
as a Managers Fundamentals programme for middle management.

Board in action

Online Program Management

Pearson considers Online Program Management (OPM),  
virtual schools, professional certification and English language 
learning to be among its biggest growth opportunities. In light 
of this potential, OPM continued to be a regular reporting item 
on the Board’s agenda for 2018. During the year, the Board 
considered Pearson’s prospects in the OPM business, and spent 
some time reviewing the business model, some proposed 
operational improvements and the existing contract pipeline. 
At its meeting in June, the Board conducted a deeper dive into 
the global operations strategy of the OPM business, and with 
the Executive team also discussed leveraging learnings  
more widely. This included a consideration of how Pearson’s 
expertise in courseware and assessment could continue to 
support partners in the development and delivery of online 
programmes that demonstrate innovation and superior 
student learning experiences. OPM was also discussed in 
relation to the three-year planning process, with the Board 
focusing on the operating model for the business and 
considering the impact of the very specific economics  
of a typical OPM contract.

Studying an online degree powered by 
Pearson Online Program Management, 
at Maryville University   see p06

2

Invest in structural growth markets

Link to strategic priorities,   see p22

OverviewOur strategy in actionOur performanceGovernanceFinancial statements88

Board governance and activities

Directors’ indemnities

Board Committees

A qualifying third party indemnity (QTPI), as permitted by the 
Articles and sections 232 and 234 of the Act, has been granted by 
the Company to each of its Directors. Under the provisions of the 
QTPI, the Company undertakes to indemnify each Director against 
liability to third parties (excluding criminal and regulatory penalties) 
and to pay Directors’ costs as incurred, provided that they are 
reimbursed to the Company if the Director is found guilty, the court 
refuses to grant the relief sought or, in an action brought by the 
Company, judgement is given against the Director. The indemnity  
has been in force for the financial year ended 31 December 2018 
and is currently in force. The Company has purchased and maintains 
Directors’ and Officers’ insurance cover against certain legal 
liabilities and costs for claims in connection with any act or omission 
by such Directors and Officers in the execution of their duties.

The Board has established four formal Committees: Audit, 
Nomination & Governance, Remuneration, and Reputation & 
Responsibility. The Chairs and members of these Committees  
are appointed by the Board on the recommendation (where 
appropriate) of the Nomination & Governance Committee and 
in consultation with each relevant Committee Chair. In addition to 
these formal Board Committees, the Standing Committee also 
operates with Board-level input.

Learn more about Pearson’s governance structure on p83 

Board in action

Simplification programme 

In 2017, we announced plans to reduce Pearson’s cost  
base by a further £300m exiting 2019. In January 2019,  
we announced that we are saving ahead of that plan, and now 
expect to deliver increased annualised cost savings in excess 
of £330m by the end of 2019. During the year, the Board had 
an oversight of the planned implementation of finance and 
operations systems throughout our North American business, 
enabling us to adjust the cost base in our US Higher Education 
courseware business. The programme also includes 
simplification of our technology architecture which has 
facilitated the increased use of shared service centres and 
automation, enabling us to standardise processes and reduce 
headcount. This has also enabled us to develop centralised 
procurement and reduce our number of office locations. 

The Board receives regular updates on the simplification 
programme through the dashboard and key milestones  
report as well as updates from the Chief Executive and  
Chief Financial Officer at every Board meeting. At the Board 
meeting in June, each member of the Executive team provided 
an update on their particular function or business units 
describing their initiatives, outcomes and efficiencies arising 
from the simplification programme. The Board believes that  
the changes arising from the simplification programme will  
help Pearson speed up innovation, provide better customer 
experiences, eliminate duplication and increase scalability in 
the long-term.

3

Become a simpler, more efficient and more sustainable business

Link to strategic priorities,   see p24

Pearson plc Annual report and accounts 2018Section 4 Governance/Leadership & effectiveness

8989

More Committee information:

Audit Committee

Nomination & Governance Committee

Remuneration Committee

Reputation & Responsibility Committee

Standing Committee

p96

p90

p110

p106

p84

The Committees focus on their own areas of expertise, enabling  
the Board meetings to focus on strategy, performance, leadership 
and people, governance and risk, and shareholder engagement, 
thereby making the best use of the Board’s time together as a  
whole. The Committee Chairs report to the full Board at each Board 
meeting immediately following their sessions, ensuring a good 
communication flow while retaining the ability to escalate items  
to the full Board’s agenda if appropriate.

Directors’ training and induction 

All Directors receive training in the form of presentations about 
the Company’s operations, through Board meetings held at 
operational locations and by encouraging the Directors to visit 
local facilities and management as and when their schedule 
allows, including if they are travelling to a country or region on 
non-Pearson business. The Company Secretary and General 
Counsel, in conjunction with Pearson’s advisers, monitor legal 
and governance developments and update the Board on such 
matters as agreed with the Chair. As part of the Board’s focus  
on diversity and inclusion, the Directors received an overview  
of the training on unconscious bias which is being delivered to 
employees, and participated in elements of this programme. 

Our Directors can also make use of external courses. Directors 
receive a significant bespoke induction programme and a  
range of information about Pearson when they join the Board. 
This includes background information on Pearson and details  
of Board procedures, Directors’ responsibilities and various 
governance-related issues, including procedures for dealing  
in Pearson shares and their legal obligations as Directors.  
The induction also typically includes a series of meetings with 
members of the Board, external legal advisers and brokers,  
the Pearson Executive and senior management, presentations 
regarding the business from senior executives and a briefing  
on Pearson’s investor relations programme. 

The induction programme for Michael Lynton, our most recently 
appointed Non-Executive Director, took place in 2018. A tailored 
and bespoke induction programme was designed for him which 
aligned with the Board’s focus areas. 

‘‘The bespoke induction programme 
was terrific. It provided me with helpful 
insights into Pearson with a range of 
topics and meetings with both internal 
stakeholders and company advisers.  
I found the meetings with division heads 
particularly useful in developing my 
understanding of the drivers of 

Pearson’s businesses. It was extremely important to undertake 
this induction programme, and I’m sure the knowledge I’ve 
gained through the programme has helped me in making an 
effective contribution to the Board during my first year.’’ 

Michael Lynton

The induction included meetings with other Board members, 
business area familiarisation with members of the Pearson 
Executive, a briefing on Directors’ duties and sessions with the 
SVP Internal Audit, Compliance and Risk, SVP Investor Relations,  
and MD, Pearson Online Learning Services. The Company 
Secretary sought Michael’s feedback following completion of  
his induction programme. Michael was very positive about the 
benefits of the programme, and suggested a small number of 
enhancements based on his own experience. These suggestions 
will be taken into account by the Nomination & Governance 
Committee as it continues to oversee the format of the  
Non-Executive Director induction.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements90

Nomination & Governance Committee report

Committee Chair 

Vivienne Cox

Members 

Elizabeth Corley, Vivienne Cox, Josh 
Lewis, Tim Score and Sidney Taurel

Committee responsibilities include:

Appointments

Role and business of the Committee

The Committee monitors the composition and balance of the Board 
and of its Committees, identifying and recommending to the Board 
the appointment of new Directors and/or Committee members.

The Committee has oversight of the Company’s compliance with, 
and approach to, all applicable regulation and guidance related to 
corporate governance matters. 

The Committee also oversees talent and succession plans for  
senior roles. The Committee comprises four independent Non-
Executive Directors and the Chair of the Board. The Chief Executive 
and other senior management, including the Chief Human 
Resources Officer, attend Committee meetings by invitation. 

Identifying and nominating candidates for Board vacancies.

Areas of focus during 2018

Balance

Ensuring that the Board and its Committees have the appropriate 
balance of skills, experience, independence, diversity and knowledge  
to operate effectively.

Succession

Reviewing the Company’s leadership needs with a view to  
ensuring the continued ability of the organisation to compete  
in the marketplace.

Governance

Review and oversight of Pearson’s corporate governance framework, 
Board evaluation and training plans, and Board diversity policy.

Terms of reference

The Committee has written terms of reference which clearly set out its 
authority and duties. These are reviewed annually and can be found on 
the Company website www.pearson.com/governance. 

Committee attendance 

Attendance by Directors at Nomination & Governance Committee 
meetings throughout 2018:

Meetings attended

Elizabeth Corley

Vivienne Cox

Josh Lewis

Harish Manwani1

Tim Score

Sidney Taurel

1  Mr Manwani stepped down from the Committee on 4 May 2018.

4/4

4/4

4/4

2/2

4/4

4/4

During 2018, the Committee’s areas of focus included oversight  
of the annual Board evaluation process, reviewing Committee 
membership and Committee remits in order to ensure balanced 
remits and composition of all Committees, and reviewing its own 
terms of reference. The Committee also conducted a benchmarking 
exercise in respect of the frequency and duration of Board meetings 
and the Committee was satisfied that the Board had sufficient 
meeting time under the current arrangements. 

At its February meeting, the Committee considered arrangements 
for the induction of new Non-Executive Directors, including finalising 
Michael Lynton’s induction programme. The Committee also had 
oversight of Non-Executive Director succession planning and search 
activity, and this was a regular agenda item throughout the year. 

At its December meeting, the Committee received an update from 
the Chief Human Resources Officer and SVP, Diversity & Inclusion 
about Pearson’s detailed action plan to address the gender pay gap. 
In addition, the Committee received an update on planned events 
scheduled for 2019 for next-generation female executives, delivering 
upon a recommendation by Committee member Elizabeth Corley. 
The Board also devoted time to diversity and inclusion initiatives 
across the business – see overleaf for further detail. 

The Committee also considered the Company’s corporate 
governance framework in light of the new UK Corporate Governance 
Code which took effect for Pearson from 1 January 2019. We will 
report in accordance with the 2018 Code in the 2019 annual report, 
and you can read more about our preparation for the new UK 
Corporate Governance Code on p93.

Board search 

Pearson uses a number of leading firms in its Board search activities 
and ensures that we retain good relationships with them. Acting on 
the results of the 2017 Board evaluation, the Committee has paid 
particular attention to Non-Executive Director succession planning, 
including for future Committee chairs. Accordingly, during the year, 
the Committee undertook a market study for potential search firms 

Pearson plc Annual report and accounts 2018Section 4 Governance/Leadership & effectiveness

9191

Nomination & Governance Committee 
meeting focus during 2018

Appointments

 Ongoing search for potential Non-Executive Directors 

Balance

  Agreement of desired skills and experience of new  
Non-Executive Directors

 Update on diversity and inclusion initiatives at Pearson

Succession

  Succession planning and updates on search for  
Non-Executive Directors

 Induction outline for Non-Executive Directors

Governance

 Consideration of Board evaluation feedback

 Compliance with UK Corporate Governance Code

 Oversight of development of the employee engagement network 

 Schedule and length of meetings 

 Approval of Committee terms of reference

and reviewed the process by which it will select candidates.  
The Committee also agreed upon specific criteria for potential new 
Non-Executive Directors, in particular giving consideration to the 
skills and experience required in any candidates. Pearson expects  
all Non-Executive Directors to demonstrate the highest level of 
integrity and credibility, independence of judgement, maturity, 
collegiality, a high interest in education and the commitment to 
devote the necessary time. 

Taking into account the agreed person specification as well as 
diversity in its broadest sense, in 2018 the Committee engaged 
Russell Reynolds Associates to undertake a search process for new 
Non-Executive Directors. In addition to the Non-Executive Director 
search process, Russell Reynolds Associates undertakes broader 
executive search activity for the Group, and is a signatory to the 
Voluntary Code of Conduct for Executive Search Firms.

Committee evaluation 

The Committee undertook an annual evaluation to review its  
own performance and effectiveness. The process involved the 
distribution of questionnaires to Committee members, as well as  
key stakeholders, seeking views on matters including Committee 
roles and responsibilities, quality and timeliness of meeting 
materials, opportunity for discussion and debate, dialogue with 
management and access to independent advice. Responses were 
then evaluated and presented to the Committee at a scheduled 
meeting, with key themes being drawn out for discussion. 

The Committee was considered to have operated effectively 
throughout 2018 with a clear agenda and effective leadership.  
In response to the findings of the 2018 evaluation, and as part  
of its forward planning for the 2019 agenda, the Committee will 
continue to devote time to Board succession planning, including  
for Committee Chair positions, and has agreed that its focus on  
the requirements of the new UK Corporate Governance Code will 
continue to be a priority in 2019. The Company Secretary will ensure 
that meeting frequency and time allocation remains appropriate  
to achieve these aims. The Committee has also given consideration 
to the processes relating to Non-Executive Director search  
activity, which was a particular recommendation arising from its 
2018 evaluation.

Committee aims for 2019

We will have a full agenda for 2019, with a particular focus on 
implementation of changes to the corporate governance framework 
including establishment of the employee engagement network, 
Non-Executive Directors’ succession planning activity, Board 
diversity and inclusion plan and findings of the Board evaluation.

Vivienne Cox  
Chair of Nomination & Governance Committee

OverviewOur strategy in actionOur performanceGovernanceFinancial statements92

Nomination & Governance Committee report

Diversity

The Board embraces the Code’s underlying principles with 
regard to Board balance and diversity, including in respect  
of ethnicity, gender and age. The objectives set out in the 
Board’s diversity and inclusion (D&I) policy and our progress 
towards these objectives are shown in the table below.  
The Committee ensures that the Directors of Pearson 
demonstrate a broad balance of skills, background and 
experience, to support Pearson’s strategic development  
and reflect the global nature of our business. The Committee 
also ensures that appointments are made on merit and 
relevant experience, while taking into account the broadest 
definition of diversity. In the ongoing Non-Executive Director 
search process, emphasis is given to candidates who would 
enhance the overall diversity of the Board.

The gender diversity of the Board was 30% female 
representation as at 31 December 2018. However, as noted in 

Board diversity & inclusion objectives

the Board diversity and inclusion policy, we are committed  
to work towards the recommendations suggested by the 
Hampton-Alexander Review aimed at having at least  
33% female representation on the Board by 2020. 

During the year, the Board received an overview of the training 
on unconscious bias which is being delivered to employees  
and participated in elements of this programme. The Board 
received a detailed progress update in December on the 
Company’s refreshed diversity and inclusion strategic 
approach, framework, governance and measurement models 
and 2019 priority areas. The Board also received an update  
on a new internal mentoring scheme, and agreed to join the 
programme whereby each Director is paired with a high- 
potential Senior Vice President female leader at Pearson.  
This launched at the end of 2018 and runs through 2019.

The Committee has agreed the following objectives to support the Board diversity & inclusion policy:

Objectives

We will strive to maintain a Board composition of:

 At least 25% female Directors, with a target of at least 33% female Directors by 2020

 At least one Director of colour.

All Board appointments will be made on merit, in the context of the skills and relevant  
experience that are needed for the Board to oversee Pearson’s strategic development  
and that reflect the global nature of our business.
The Board will prioritise use of search firms which adhere to the Voluntary Code of  
Conduct for Executive Search Firms when seeking to make Board-level appointments.
The Board will continue to adopt best practice, as appropriate, in response to the  
Davies Review, the Hampton Alexander Review and the Parker Review.

Where appropriate, we will assist with the development and support of initiatives that promote  
all forms of diversity and inclusion in the Board, Pearson Executive and our senior management. 

Progress

 25% female Directors achieved. 

 Board includes one Director who identifies 
as Mixed – White & Black Caribbean.
Achieved. Rigorous process used during 
recent search for Michael Lynton who has 
relevant experience and skills.
Achieved. 

The recommendations of the Davies Review, 
Hampton Alexander Review and Parker 
Review in respect of gender and ethnic 
diversity have been noted by the Board.
Board mentoring scheme of senior  
leadership talent launched.

Diversity and talent in Executive pipeline

Our Code of Conduct sets out our global standards and 
responsibilities with regard to D&I at all employee levels, including 
the Pearson Executive, and covers many aspects, including  
gender, age, ethnicity, disability and sexual orientation. This is 
underpinned by a global statement on D&I along with country  
and business specific policies. A new Global Diversity and 
Inclusion Council is launching in early 2019 and will be chaired 
by Chief Executive, John Fallon. For more information on the 
Company’s approach to diversity and inclusion, please see  
p38 in the Sustainability section. 

We are a founder member of the 30% Club and the Chief Executive 
has also signed a personal commitment to set an aspirational 
target of at least 30% women in Pearson’s senior management 
team by 2020. On our Executive team, there are currently two 

women out of ten members (20%) – this excludes the Chief 
Executive and Chief Financial Officer who are counted in the 
Board’s metric. The senior leadership group, comprising the  
direct reports of the Pearson Executive, had 31% female 
representation as of 31 December 2018.

We believe that we have a multi-pronged plan in place to build 
our pipeline of women in leadership and senior management 
positions, and the Board and Committee will carefully monitor 
their development, and the development of all key talent. 
Pearson published its first gender pay gap report in Great 
Britain in March 2018 and has made a commitment to extend 
our gender pay reporting globally by 2020. Read more about 
our initiatives to address the gender pay gap on p38.

Pearson plc Annual report and accounts 2018 
Section 4 Governance/Leadership & effectiveness

9393

Preparation for the new UK Corporate Governance Code

The new UK Corporate Governance Code (the 2018 Code) 
applies to Pearson from the 2019 financial year. To ensure 
appropriate preparations were made in advance of the 
effective date, the Nomination & Governance Committee 
received a briefing from the Company Secretary shortly after 
the publication of the 2018 Code on key themes and the main 
areas of change. At its next meeting, the Committee considered 
a detailed comparative analysis of Pearson’s existing corporate 
governance practices against the 2018 Code. The report 
highlighted areas of particular focus or change between  
the 2016 and 2018 Codes, as well as areas where Pearson  
was already in compliance with proposed new principles  
and provisions.

The Committee was satisfied that there were no particular 
areas of concern within the 2018 Code and that Pearson’s 
corporate governance practices were already of a standard  
to ensure compliance with the majority of the 2018 Code.  
The Committee then discussed in further detail the specific 
areas where it believed further steps could be taken to  
ensure a robust response to the 2018 Code. 

Stakeholder engagement

The Committee considered the 2018 Code’s focus on the 
importance of the stakeholder voice in the boardroom, as well  
as increased legislative disclosures in this regard for Pearson  
and a number of its UK subsidiaries. 

The Committee noted that Pearson already uses a wide range 
of mechanisms to engage with employees, including town halls, 
global conversations, employee resource groups, employee 
engagement and organisational health surveys, as well as  
the Board having the opportunity to engage both formally and 
informally with the workforce during events such as Board site 
visits and talent breakfasts. The Committee agreed that existing 
mechanisms provide sufficiently effective ways for the Board  
to keep a pulse on the organisation and on employees’ views  
on Pearson’s strategy, communications, compensation and 
benefits, and the senior leadership team overall. However,  
in the spirit of the 2018 Code, the Committee reviewed and 
approved a proposal on an additional mechanism – an 
Employee Engagement Network – as a means for the Board  
to hear directly from employees. The network will include a 
Non-Executive Director, an Executive Director, Human 
Resources Executive, and a group of employees from across 
Pearson reflecting geographical, generational, operational and 

cultural diversity as well as length of service. The network  
is expected to meet twice a year with periodic rotation of 
employee representatives in order to bring different employee 
perspectives to the group. The network will also provide  
an opportunity to gain additional insight on how to enhance 
employee satisfaction and work effectiveness within Pearson 
and help engage and retain high performers. The Committee 
agreed to oversee the governance framework for workforce 
engagement on behalf of the Board however, any employee 
views arising through the network or other means would 
remain a matter for the Board as a whole.

Pearson’s engagement and communications with broader 
stakeholder groups, including customers, suppliers and 
communities, sit within the remit of the Reputation & 
Responsibility Committee. The Reputation & Responsibility 
Committee therefore agreed to continue to oversee the 
governance framework for stakeholder engagement within 
Pearson as required by the 2018 Code, and agreed a proposal 
that a detailed stakeholder engagement mapping exercise  
be undertaken with input from Global Corporate Affairs and 
Marketing. The Reputation & Responsibility Committee will 
consider the outputs of this exercise at its first meeting of 2019.

Other key items considered

Other actions arising in connection with the Committee’s 
preparations for the 2018 Code include:

  The Committee is mindful of the 2018 Code’s attention to 
Directors’ commitments and has agreed a form of internal 
guidance to be taken into account when considering changes  
to a Director’s commitments, or when appointing a new 
Director, as well as formalising the Board approval process  
for such matters

  The Senior Independent Director’s duties and  
responsibilities have been formalised, as suggested by the 
2018 Code, and are available on the Company website at  
www.pearson.com/governance

  The Committee agreed that the Remuneration Committee  
will be responsible for ensuring compliance with Section 5  
of the 2018 Code.

We will report in accordance with the 2018 Code in our  
2019 annual report.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements94

Board evaluation

Board evaluation

Individual evaluation

In addition to the evaluation of the Board as a whole, Executive 
Directors are evaluated each year on their overall performance 
against goals agreed by the Board, and in respect of personal 
objectives under the Company’s annual incentive plan. These goals 
and objectives are linked to certain strategic metrics, including 
efficiency and cost saving initiatives, driving the digital agenda  
and growing market opportunities. Progress against each of these 
metrics is reviewed by the Board on a regular basis, as part of  
the dashboard of KPIs which we believe to be central to  
Pearson’s turnaround.

The Chair meets with each Non-Executive Director individually  
on a regular basis and, in assessing the contribution of each,  
has confirmed that each Director continues to make a significant 
contribution to the business and deliberations of the Board.  
At least once a year, the Chair’s meetings with individual Non-
Executive Directors include reciprocal feedback on the functioning 
of the Board, to augment the collective Board evaluation process.  
The Non-Executive Directors, led by the Senior Independent 
Director, also conduct an annual review of the Chair’s performance, 
with the Senior Independent Director providing feedback from  
this review to the Chair.

Committee evaluation

All Committees undertake an annual evaluation process to review 
their performance and effectiveness. For 2018, the process was 
facilitated internally by the Chair and Secretary of each Committee 
through use of a tailored questionnaire, the findings of which were 
discussed at a subsequent meeting of each Committee. Read more 
on this in the Committees’ reports.

The Board evaluation for 2018 was an internally facilitated process 
led by the Nomination & Governance Committee with support  
from the Company Secretary, and conducted by means of a tailored 
questionnaire. The Nomination & Governance Committee spent 
time during 2018 in scoping the evaluation and reviewed the 
headlines at its meeting in December 2018. The Committee will 
develop an action plan to address areas for improvement and  
will monitor progress during the year. Key findings included:

  Board members were supportive of work undertaken during the 
year in continuing to develop and articulate the strategy, with this 
being identified by a number of Directors as a key achievement 
upon which the Company would continue to build

  The Board’s agenda was felt to be well prioritised with the key 
issues covered to an appropriate level of detail and a good balance 
of strategic, operational, financial and governance matters

  The main areas identified by the Board for continued focus during 
2019 were leadership development and succession planning, 
culture, the competitive landscape and customer views.

In addition to leading the 2018 process, the Nomination & 
Governance Committee also gave consideration to the ongoing 
evaluation cycle. The Committee agreed that a three-yearly cycle 
utilising a variety of methodologies would be appropriate to ensure 
the most effective evaluation outcomes. The planned cycle is:

  Year 1 – in-depth evaluation, externally facilitated  
(undertaken in 2017)

  Year 2 – questionnaire, tailored to specific needs of the business 
(undertaken in 2018)

  Year 3 – internally facilitated interview, to be led by the Chair,  
Senior Independent Director and/or Company Secretary as 
appropriate (due in 2019).

A number of actions were taken during the year in response to 
findings arising from the 2017 externally facilitated Board evaluation 
process. You can read more about progress on these in the table 
opposite. The Committee confirmed that these items, as well as  
those identified in the 2016 evaluation, had been addressed to  
its satisfaction, with recommendations having been put into 
practice or a clear action plan identified.

Pearson plc Annual report and accounts 2018Section 4 Governance/Leadership & effectiveness

9595

Progress on findings of 2017 evaluation 

Finding 

Response/Action taken 

Ensure ongoing strategic  
development aligned with business 
transformation strategy.

Ensure continued understanding by  
the Board of significant shareholders’  
views to encourage constructive  
dialogue and clear communication  
of strategy.

Board succession planning should  
consider future Committee Chairs,  
and other desirable experience in  
new Board members.

New Chief Human Resources Officer to 
continue executive succession planning  
and complete a talent review aligned to  
the strategic needs of the business.

The new Chief Strategy Officer led a process to capture strategic perspectives from all Board 
members, as well as senior leaders across Pearson. The outputs from this work formed the basis of 
the five-year strategic plan which was discussed by the Board in July 2018, with detailed follow-up 
sessions later in the year. The Board also examined the three-year and one-year plans based on the 
five-year vision.

The Chair and Executive Directors meet with significant shareholders regularly and feed back to  
the Board. The Board and Nomination & Governance Committee also receive regular updates on 
correspondence and other meetings with significant shareholders. 

Investor sessions facilitated by Investor Relations allowed shareholders to meet with the President – 
Global Product, President – North America, and Chief Technology & Operations Officer, to better 
understand Pearson’s strategy on our digital transformation and simplification. Investor engagement 
will be kept under review with the possibility of further sessions between investors and senior leaders 
to be considered during 2019.

Committee Chair succession is regularly reviewed by the Nomination & Governance Committee,  
and forms part of the broader Non-Executive Director succession planning process. Specific desired 
experience is taken into consideration and built into the specifications in any Non-Executive Director 
search processes.

Initial observations were discussed by the Board in May 2018, with a follow-up review of progress 
taking place in October 2018. This is planned to be an annual item for substantial discussion by  
the Board.

Ongoing Board education to continue to  
focus on the competitive landscape and 
digital technologies.

The competitive landscape formed part of strategy discussions throughout 2018 and will continue  
to do so. A formal update on the Digital Advisory network was provided to the Board in May 2018,  
and informal updates on the work of the network are provided to the Board on a regular basis.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements96

Audit Committee report

Committee Chair 

Tim Score

Members 

Elizabeth Corley, Vivienne Cox,  
Linda Lorimer, Michael Lynton,  
Tim Score and Lincoln Wallen

Committee responsibilities include:

Reporting

The quality and integrity of financial reporting and statements and 
related disclosure.

Policy

Group policies, including accounting policies and practices.

External audit

External audit, including the appointment, qualification, 
independence and performance of the external auditor.

Risk & internal control

Compliance with legal and regulatory requirements in relation to 
financial reporting and accounting matters.

Compliance & governance

Compliance with legal and regulatory requirements in relation to 
financial reporting and accounting matters.

Audit Committee role 

The Committee has been established by the Board primarily for the 
purpose of overseeing the accounting, financial reporting, internal 
control and risk management processes of the Company and the 
audit of the financial statements of the Company. As a Committee, 
we are responsible for assisting the Board’s oversight of the quality 
and integrity of the Company’s external financial reporting and 
statements and the Company’s accounting policies and practices.

Pearson’s SVP Internal Audit, Risk and Compliance has a dual 
reporting line to the Chief Financial Officer and to me, and external 
auditors have direct access to the Committee to raise any matters  
of concern and to report on the results of work directed by the 
Committee. As Audit Committee Chair, I report to the full Board at 
every Board meeting immediately following a Committee meeting.  
I also work closely with the Chief Financial Officer and senior 
financial management outside the formal meeting schedule to 
ensure robust oversight and challenge in relation to financial  
control and risk management.

Audit Committee composition

Following his appointment to the Board in February 2018,  
Michael Lynton was appointed to the Audit Committee in October 
2018. Michael’s experience in leading complex global businesses  
will complement the Committee’s existing skill set, and I look 
forward to working closely with him. Following Michael’s 
appointment, the Committee comprises six independent  
Non-Executive Directors. As a Committee, we have a good balance  
of skills and knowledge with competence and experience covering 
all aspects of the sectors in which Pearson operates – education, 
digital and services – and our key geographic markets.

Terms of reference

Fair, balanced and understandable reporting

The Committee has written terms of reference which clearly set out  
its authority and duties. These are reviewed annually and can be found 
on the Company website www.pearson.com/governance.

Committee attendance 

Attendance by Directors at Audit Committee meetings throughout 2018:

Meetings attended

We are mindful of the Code’s provision C.1.1 relating to fair, balanced 
and understandable reporting and we build sufficient time into  
our annual report timetable to ensure that the full Board receives 
sufficient opportunity to review, consider and comment on the 
report as it progresses. Learn more about fair, balanced and 
understandable reporting on p130 

Elizabeth Corley

Vivienne Cox

Linda Lorimer

Michael Lynton1

Tim Score

Lincoln Wallen

1   Appointed to the Audit Committee on 1 October 2018.

4/4

4/4

4/4

1/1

4/4

4/4

Risk assessment, assurance and integrity

A key role of the Committee is to provide oversight and reassurance 
to the Board with regard to the integrity of the Company’s financial 
reporting, internal control policies and procedures for the 
identification, assessment and reporting of risk. During 2018,  
we conducted a number of deep dives into selected principal risks,  
and the key risks on which the Committee focused throughout  
the year are set out below. Learn more about principal risks and 
uncertainties on p62 

Pearson plc Annual report and accounts 2018Section 4 Governance/Accountability

9797

Business transformation 

Ongoing business transformation is one of Pearson’s key risks  
and opportunities, and The Enabling Programme (TEP) is an 
important operational simplification project covering Pearson’s  
key enterprise resource planning technology and processes, 
including financial, operations and HR systems and processes.  
The Committee received an update at each meeting from the  
senior management team in charge of the transformation 
programme, as well as from PwC who updated the Committee  
on the work that the external auditors had conducted in respect  
of testing associated controls.

The primary area of focus for the Committee in 2018 was  
oversight of the implementation of finance and operations systems 
throughout a substantial part of our North American business.  
In particular, the Committee considered the preparatory steps, 
progress on system integration and testing, and status of key 
readiness milestones in advance of the implementation in May 2018. 
At its next meeting, the Committee reviewed certain operational 
challenges which had arisen following implementation, with a 
particular focus on customer experience, impact upon workforce 
including customer services teams, and steps being taken to resolve 
any remaining issues in advance of the back-to-school season. 
Lessons learned from this phase of the implementation were then 
discussed by the full Board at its next scheduled meeting.

Audit Committee meeting focus during 2018 

Reporting

 Accounting and technical updates

 Review of interim results and trading updates

 Impact of legal claims and regulatory issues on financial reporting

  Fair, balanced and understandable, going concern and  
viability statements

  2017 annual report and accounts: preliminary announcement,  
financial statements and income statement

Policy

   Form 20-F and related disclosures, including annual Sarbanes-Oxley 
Act section 404 attestation of financial reporting internal controls

 Significant issues reporting

 Accounting matters and Group accounting policies

 Treasury policy and strategy

 Analysis supporting viability statement

 Tax strategy, including an update on EU state aid

 Annual review and approval of external auditors’ policy

External audit

 Provision of non-audit services by PwC

 Confirmation of auditor independence

 Receipt of external auditors’ report on Form 20-F and year-end audit

 2018 external audit plan

 Report on half-year procedures

 Reappointment of external auditors

Risk & internal control

 Remuneration and engagement letter of external auditors

 Review opinion on interim results

 Review of the effectiveness of external auditors

 Internal audit activity reports and review of key findings

 Oversight of The Enabling Programme

 Enterprise risk management 

 2019 internal audit plan

 Travel and expenses controls

  Risk deep dives: information and cyber-security; data privacy; 
treasury; anti-bribery and corruption (ABC); tax; business resilience

 Oversight of the programme to develop the Global Learning Platform

  Assessment of the effectiveness of internal audit function,  
internal control environment and risk management systems

  Controls Centre of Excellence updates

  ABC third party due diligence programme

Compliance & governance

 Fraud, whistleblowing reports and compliance investigations

 Schedule of authorities

  Compliance with accounting and audit-related aspects of the  
UK Corporate Governance Code

  Audit Committee, Verification Committee and internal audit  
function terms of reference

 Audit Committee evaluation

OverviewOur strategy in actionOur performanceGovernanceFinancial statements98

Audit Committee report

Enhancements to the UK systems were also made during the  
year, following on from lessons learned during the prior UK 
implementation, and the Committee heard that this ‘retrofit’ had 
proceeded smoothly. In addition to the continued finance and 
operations system implementation, a new global payroll system 
was introduced in the UK with the rest of the world planned for 2019, 
deployment of a new royalties, rights and permissions system in  
the UK and North America markets commenced during the year, 
and will continue in 2019, and the roll-out of a common HR system 
across Pearson was completed. The Committee will continue to 
monitor TEP progress at each meeting during 2019, including 
preparations for the next phase of implementation during the year 
to the remainder of the North America businesses. Learn more 
about business transformation and change on p63 

Data privacy

A key area for the Committee’s focus throughout the year was  
data privacy, including readiness for, and next steps following,  
the implementation of the General Data Protection Regulation 
(GDPR) in May 2018. 

In early 2018, the Committee considered the Group’s data privacy 
roadmap, with the Deputy General Counsel updating on Pearson’s 
GDPR readiness. Pearson’s data privacy framework was viewed  
as solid in respect of governance, consent and processing 
arrangements, as well as ensuring vendor compliance at the 
onboarding stage, supported by new procurement systems  
and processes. The Committee encouraged a robust approach  
and clear lines of accountability, with a particular focus on large  
and/or high-risk vendors with existing or legacy contracts. 

At the Committee’s mid-year review, the Chief Privacy Officer 
described the actions which had been taken to address the 
remaining pre-GDPR implementation items. 

At a separate deep dive, the Committee considered the broader 
global landscape on data privacy, noting that many jurisdictions – 
including in California and markets such as India and Brazil –  
had recently implemented new data privacy laws, or would soon  
do so. The Committee also received an update on the learnings  
from a recent internal review of the privacy programme, and 
considered planned next steps on Pearson’s privacy roadmap  
as well as processes for incident response and notifiable events.

Anti-bribery and corruption (ABC) 

In a deep dive led by the VP of Global Compliance, the Committee 
considered the global anti-corruption landscape, including 
legislation and sanctions, and the continued strengthening of 
Pearson’s Group-wide compliance and ABC framework. 

During 2018, there was a particular focus on continued 
implementation of Pearson’s third party due diligence programme 
to ensure robust processes are in place aimed at vetting third 
parties acting on Pearson’s behalf in high-risk categories to reduce 
reputational, sanctions and ABC risk. Building on a pilot project in 
2017, the Committee reviewed possible options for the next phase 
of the programme, which would bring all new in-scope third parties 
into the due diligence process, ensure that any existing high-risk 
third parties go through this process, and facilitate the necessary 
checks for legacy contracts at the time of renewal. The Committee 
agreed that the proposed process would appropriately balance the 
risk profile of certain geographies and contracts with the needs of 
the business and resources available.

In December 2018, the Committee considered the substantial 
progress made on the due diligence programme, noting that  
all of Pearson’s global markets (outside of UK, US and Western  
Europe) had been covered, with over 3,400 third parties reviewed. 
Various types of remediation efforts occurred as a result of those 
efforts where necessary, from increased contractual controls to 
termination of a small number of relationships. US, UK and Western 
Europe, as well as the VUE business, while large and complex 
markets, are inherently lower risk from an ABC perspective and  
will be covered by the next phase of the programme during 2019.

During the year, the Committee also monitored the investigations 
programme conducted through Pearson’s ethics hotline, supported 
the annual roll-out of Pearson’s Code of Conduct (from biannual), 
completion rates on mandatory code of conduct declarations  
(100% completion in 2018), supported improved procedures and 
associated training on gifts and hospitality reporting in US sales 
teams, and oversaw the strengthening of the ‘tone from the top’  
on ethics and compliance, led by the Chief Executive.

Members

All of the Audit Committee members are independent  
Non-Executive Directors and have financial and/or related 
business experience due to the senior positions they hold or 
have held in other listed or publicly traded companies and/or 
similar large organisations. Tim Score, Chair of the Committee 
since April 2015, is the Company’s designated financial expert, 

having recent and relevant financial experience, and is  
an Associate Chartered Accountant. He also serves as  
Audit Committee Chair for The British Land Company plc.  
The qualifications and relevant experience of the other 
Committee members are detailed on p80–81 

Pearson plc Annual report and accounts 2018Section 4 Governance/Accountability

9999

Audit Committee meetings and activities

Additional meeting attendees

At every meeting, the Committee considered reports on the 
activities of the internal audit and compliance functions, including 
the results of internal audits, risk reviews, project assurance  
reviews and fraud and whistleblowing reports. The Committee also 
monitored the Company’s financial reporting and risk management 
procedures, reviewed the services provided by PwC and considered 
any significant legal claims and regulatory issues in the context of 
their impact on financial reporting, each on a regular basis. 

During the year, the Committee also discussed the finance and IT 
controls environment at each meeting, including Sarbanes-Oxley 
testing and scope, updates on prior year items, and the ongoing 
transformation of the Group-wide controls framework which was 
extended to a number of Core and Growth markets during 2018.  
In addition to the risk deep dives described above, the Committee 
also conducted deep dives into business resilience, treasury,  
tax and information security. In February 2019, the Committee 
considered the 2018 annual report and accounts, including the 
preliminary results announcement, financial statements,  
strategic report and Directors’ report.

Learn more about the key activities of the Audit Committee  
on p97 

Internal audit evaluation

At its July meeting, the Committee considered the findings  
of the review of the performance and effectiveness of Pearson’s 
internal audit function, a process which is undertaken annually.  
This review was conducted by distributing a questionnaire to the  
key stakeholders of the internal function – including Committee 
members, the lead external audit partner, members of the Pearson 
Executive, and senior financial, legal and operational management. 

The findings indicated an effective internal audit function, with 
particular acknowledgement of the function’s efforts in resolving a 
number of outstanding actions from previous internal audits,  
which is an ongoing area of focus for the Committee. 

A specific recommendation arising from the internal audit 
evaluation was to consider whether there is an appropriate level  
of liaison between internal audit and the external auditors, in order  
to utilise combined audit efforts effectively. In response to a request 
from the Committee for more detail in this regard, an analysis of 
financial assurance coverage was undertaken, with inputs from 
internal audit and PwC. The results of this analysis were considered 
by the Committee at its December 2018 meeting, and the 
Committee was satisfied that the level of combined financial 
assurance was appropriate.

In order to continue to ensure a robust and effective internal audit 
function, the Committee will consider plans for an external quality 
review during 2019 to be facilitated by an independent third party.

In addition to the Committee members, advisers and executives 
from across the business also attended meetings during the year,  
as outlined in the table below. This gives the Committee direct 
contact with key leadership. The Chair and Chief Executive each 
attend at least one meeting per year, and the Chief Executive  
also attends for discussion of matters with an operational focus.  
The Committee also meets regularly in private with the external 
auditors, SVP Internal Audit, Risk and Compliance, and VP  
Internal Audit. 

Attendees

Chief Financial Officer

Deputy CFO

Legal Counsel

SVP Internal Audit, Risk and Compliance

SVP Finance, Group Reporting

VP Internal Audit

Committee Secretary

Audit Committee training 

Meetings attended

4/4

4/4

4/4

4/4

4/4

3/4

4/4

The Committee receives technical updates at each meeting, 
including on matters such as accounting standards and the audit 
and governance landscape, as well as specific or personal training  
as appropriate. 

Committee members also meet with local management on a 
periodic basis, such as when travelling for overseas Board meetings, 
in order to gain a better understanding of how Pearson’s policies  
are embedded in operations. 

Committee evaluation

In 2018, the Committee evaluation was conducted by way of a 
questionnaire which was distributed to key stakeholders including 
Committee members, the Chair of the Board, Chief Executive,  
Chief Financial Officer, the lead external audit partner, and senior 
executives with regular exposure to the Committee. 

The responses illustrated an effective Committee, which uses its 
time well and has an appropriate focus on the key issues. No areas 
of concern were identified, and the Committee will consider how 
best to implement a small number of suggestions arising from the 
process. These suggestions included:

  Invite a wider range of business leaders to Committee meetings, 
enabling the leaders to engage in Board-level discussions, as well  
as facilitating a greater understanding of the Committee’s role in 
the wider business

  As progress continues to be made with the implementation of  
TEP and transformation of Pearson, consider a review to confirm 
that Pearson has maximised the opportunity to strengthen the 
control environment and better manage risk.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements100

Audit Committee report

Progress on findings of 2017 evaluation

The responses to the 2017 evaluation, which was externally 
facilitated, found an effective and well-functioning Audit Committee, 
which uses its time well and has an appropriate focus on the  
key issues. One area highlighted was that succession for the role  
of Audit Committee Chair should be borne in mind with future 
Non-Executive Director appointments, although this was not 
considered to be immediately pressing. 

External audit

Oversight of external auditors

The Committee reviews and makes recommendations to the Board 
in respect of the appointment and compensation of the external 
auditors. This recommendation is made by the Committee after 
considering the external auditors’ performance during the year, 
reviewing external auditor fees, conducting an effectiveness review 
and confirming the independence, objectivity, qualifications and 
experience of the external auditors.

The Committee reviewed the effectiveness and independence of  
the external auditors during 2018, as it does every year, and remains 
satisfied that the auditors provide effective independent challenge 
to management.

The external auditors’ review was conducted by distributing a 
questionnaire to key audit stakeholders, including members of the 
Audit Committee, Chief Financial Officer, Deputy CFO, SVP Internal 
Audit, Risk and Compliance, SVP Finance for each business area  
and other heads of corporate functions. Overall, responses to the 
questionnaire were positive, indicating an effective external audit 
process in a year of transition to the new lead audit partner. 

The Committee will continue to review the performance of the 
external auditors on an annual basis and will consider their 
independence and objectivity, taking account of all appropriate 
guidelines. There are no contractual obligations restricting the 
Committee’s choice of external auditors. The external auditors  
are required to rotate the audit partner responsible for the  
Pearson audit every five years and, accordingly, a new lead audit 
partner, Giles Hannam, rotated onto the Pearson audit from the 
beginning of 2018. 

Audit tendering and rotation 

Pearson’s last audit tender was in respect of the 1996 year end,  
and resulted in the appointment of Price Waterhouse as auditors. 
Developments at an EU level regarding mandatory audit rotation  
for listed companies have changed the UK landscape on audit 
tendering and rotation. The Committee has reviewed the timetable 
for tendering and has taken into account relevant regulation and 
guidance. EU regulations and the ruling by the Competition and 
Markets Authority (CMA) impose mandatory tendering and  
rotation requirements, with EU rules requiring a new auditor  
to be appointed no later than for the 2024 financial year end.

In considering the appropriate audit tender timetable for Pearson  
in light of these requirements, the Committee has also taken 
account of the significant business change being experienced  
by the Group and is monitoring the extent to which the Group is 
drawing upon the services of other accounting firms. As previously 
explained to shareholders, and as noted elsewhere within this 
report, a series of programmes is well underway throughout 
Pearson to implement major simplification and efficiency 
improvements across all our enabling functions – particularly 
technology, finance, HR – to continue to bring the general and 
administrative costs of running Pearson more in line with global 
best practice. These include a major transformation programme 
– The Enabling Programme (TEP) – which includes the 
implementation of new financial systems and changes to our 
transaction processing and control activities, which launched in  
the UK during 2016, and is expected to be rolled out throughout  
our businesses by 2021. Pearson is supported in these changes,  
such as in project assurance matters and, more broadly,  
by external advisers, including accounting firms.

Due to the status of TEP and the involvement of accounting firms 
advising on TEP and other change projects, the Committee is of the 
opinion that the level of disruption likely with a change of auditor,  
as well as the focus required by finance and management teams  
to conduct the tender process thoroughly and effectively, may 
unduly impact the Group and would not be in the best interests  
of shareholders. The rotation of the lead audit partner at the start of 
2018 has given us further confidence in the ongoing effectiveness, 
independence and challenge brought by the external auditor.

As noted previously, it is the current expectation of the Committee 
that an audit tender process would commence in 2022 in order for 
the auditor selected as a result of the tender to be appointed for the 
financial year ending 31 December 2023. It would be our intention  
to look to accelerate this timing if feasible and appropriate following 
the completion of TEP, and we would communicate any change in 
our plans to shareholders in advance of any decision. For the 
reasons outlined above, the Committee considers this timing to be 
in the best interests of Pearson’s shareholders and will continue to 
monitor this annually in light of the effectiveness and independence 
of the current auditors, as well as considering whether the timing 
remains appropriate in light of business developments. 

Once the next audit tender occurs, Pearson will adopt a policy  
of putting the audit contract out to tender at least every ten years,  
as required. The Committee will continue to pay close attention to 
developments in the audit landscape in response to the findings of 
the CMA’s ongoing statutory audit services market study, and will 
factor any resulting changes into its plans for audit tender once the 
CMA’s recommendations are finalised.

Compliance with the CMA Order

Pearson confirms that it was in compliance with the provisions  
of The Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender Processes  
and Audit Committee Responsibilities) Order 2014 during the 
financial year ended 31 December 2018. 

Pearson plc Annual report and accounts 2018Section 4 Governance/Accountability

101101

Review of the external audit

During the year, the Committee discussed the planning, conduct  
and conclusions of the external audit as it proceeded.

  Their work in relation to the impact of new accounting standards, 
including the adoption of IFRS 9 and 15 from 1 January 2018 and 
IFRS 16 from 1 January 2019

At its July 2018 meeting, the Committee discussed and approved the 
external audit plan and reviewed the key risks of misstatement of 
Pearson’s financial statements. The external auditors provided  
an update at the December 2018 Committee meeting, having 
concluded that their analysis of significant and elevated risks 
remained the same.

The table on p102–103 sets out the significant issues considered by  
the Committee together with details of how these items have  
been addressed. The Committee discussed these issues with the 
auditors at the time of their review of the half-year interim financial 
statements in July 2018 and again at the conclusion of their audit  
of the financial statements for the full year in February 2019. 

All the significant issues were also areas of focus for the auditors. 
Learn more in the Independent auditor’s report on p134–141 

In December 2018, the Committee discussed with the auditors  
the status of their work, focusing in particular on internal controls 
and Sarbanes-Oxley testing.

As the auditors concluded their audit, they explained to  
the Committee: 

  The work they had conducted over revenue, including over  
more complex revenue contracts and judgements in relation  
to provisions for returns 

  Their work in evaluating management’s goodwill impairment 
exercise, on a fair value less costs to dispose basis, including 
assessing assumptions around sales and operating cash flow 
forecasts, long-term growth rates and discount rates 

  The work performed over the nature and presentation of  
non-trading items, including new property provisions recorded in 
2018, focusing on subjective judgements and the transparency  
with which related adjusted measures are presented

  The work they had done to audit the provisioning levels  
in respect of potential tax exposures and uncertain tax  
positions including the release of brought forward provisions  
and related disclosures

  Their evaluation of the recoverability of investments in digital 
platforms and pre-publication assets

  Their work over the assessment of the US K12 Courseware  
business meeting the criteria to be held for sale at 31 December 
2018 and completed disposals including WSE, UTEL and  
One Southwark Bridge

  The results of their controls testing for Sarbanes-Oxley Act section 
404 reporting purposes and in support of their financial 
statements audit 

  The results of their work over the Company’s going concern and 
viability statement reports

  Their work over finance transformation related to the TEP 
implementation at US Higher Education and the UK retrofit

  Their work in relation to other matters which are not classified  
as key audit matters, but may give rise to additional disclosure 
requirements e.g. pensions.

The auditors also reported to the Committee the misstatements 
that they had found in the course of their work, which were 
insignificant, and the Committee confirmed that there were no 
material items remaining unadjusted in these financial statements.

Auditors’ independence

In line with best practice, our relationship with PwC is governed  
by our policy on external auditors, which is reviewed and approved 
annually by the Audit Committee. The policy establishes procedures 
to ensure the auditors’ independence is not compromised, as well  
as defining those non-audit services that PwC may or may not 
provide to Pearson. These allowable services are in accordance  
with relevant UK and US legislation. 

The Audit Committee approves all audit and non-audit services 
provided by PwC. Our policy on the use of the external auditors for 
non-audit services reflects the restriction on the use of pre-approval 
in the 2016 FRC Guidance on Audit Committees and, accordingly,  
all non-audit services, irrespective of value, are required to be 
approved by the Audit Committee. In particular, we expressly 
prohibit the provision of certain tax, HR and other services by the 
external auditor. We review non-audit services on a case-by-case 
basis, including reviewing the ongoing effectiveness and 
appropriateness of our policy. 

The Audit Committee receives regular reports summarising the 
amount of fees paid to the auditors. During 2018, Pearson spent  
£0.4m less on non-audit fees with PwC compared with 2017,  
due to a reduction in billing on controls assurance services. For 2018, 
non-audit fees represented 17% of external audit fees (23% in 2017). 

For all non-audit work in 2018, PwC was selected only after 
consideration that it was best able to provide the services we 
required at a reasonable fee and within the terms of our policy on 
external auditors. Where PwC is selected to provide audit-related 
services, we take into account its existing knowledge and experience 
of Pearson. Where appropriate, services were tendered prior to a 
decision being made as to whether to award work to the auditors. 

Significant non-audit work performed by PwC during 2018 included:

  Audit-related work in relation to disposal transactions

  Audit of Pearson’s efficacy programme

  Half-year review of interim financial statements.

A full statement of the fees for audit and non-audit services is 
provided in note 4 to the financial statements on p167.

Tim Score  
Chair of Audit Committee

OverviewOur strategy in actionOur performanceGovernanceFinancial statements102

Audit Committee report

Significant issues considered by the Audit Committee

Issue

Action taken by Audit Committee

Outcome

Impairment reviews

Pearson carries significant goodwill  
and other intangible asset balances. 
There is judgement exercised in the 
identification of cash-generating units 
(CGUs) and the process of allocating 
goodwill to CGUs and aggregate CGUs 
and in the assumptions underlying the 
impairment review. In 2015 and 2016, 
Pearson made significant impairments 
to goodwill across a variety of  
its businesses. There were no 
impairments recorded in 2017 or 2018.

Leases and IFRS 16

Pearson will adopt IFRS 16 in respect of 
its lease portfolio in 2019. The Group 
has a significant number of property 
leases and a number of other low  
value vehicle and equipment leases. 
The implementation of the standard 
will result in the recognition, on the 
balance sheet, of right of use assets  
in respect of these leases and 
corresponding lease liabilities.

The Committee considered the results of the Group’s annual 
goodwill impairment review and the key assumptions which  
are considered to be the cash flows derived from strategic  
and operating plans, long-term growth rates and the weighted 
average cost of capital. The Committee considered the 
sensitivities to changes in assumptions and the related 
disclosures required by IAS 36 ‘Impairment of Assets’ in relation 
to the Group’s CGUs noting that they remain sensitive to 
assumption changes after a number of impairments  
in recent years.

Annual impairment review finalised 
with confirmation of sufficient 
headroom in each of the CGUs.

The Committee monitored progress on the IFRS 16 lease 
conversion process, reviewed the transition options taken and 
the quantification of the impact including sensitivities relating  
to the selection of appropriate discount rates. The impact of  
the change was also considered in the light of banking 
arrangements and strategic plans.

The Committee reviewed and 
approved the transition options  
taken, discount rates applied and 
disclosures made.

Revenue recognition and IFRS 15

Pearson has a number of revenue 
streams where revenue recognition 
practices are complex and 
management assumptions and 
estimates are necessary. The Group 
also adopted IFRS 15 ‘Revenue  
from Contracts with Customers’ 
during 2018.

The Committee regularly reviews revenue recognition practices 
and the underlying assumptions and estimates. In addition,  
the Committee has visibility of internal audit findings relating  
to revenue recognition controls and processes and routinely 
monitors the views of external auditors on revenue recognition 
issues. During the year, the Committee continued to monitor the 
implementation of IFRS 15 ‘Revenue from Contracts with 
Customers’. The Committee noted the changes to revenue 
streams and the quantification of the impact on the opening 
balance sheet and reviewed disclosures made in the Group’s 
interim and year-end reporting. 

Assumptions underlying revenue 
recognition were reviewed and 
challenged and considered to be 
appropriate. Quantification and 
disclosures relating to IFRS 15  
were reviewed and also agreed  
as appropriate. 

Financial instruments

Pearson adopted IFRS 9 ‘Financial 
Instruments’ in 2018.

The Committee reviewed the impact of the transition to IFRS 9 and 
noted the Group’s new approach to hedge accounting, investment 
valuation and impairment. The Committee reviewed the impact on 
the opening balance sheet and in particular the impact on bad debt 
provisions and noted that these had been relatively small. 

Adjustments relating to IFRS 9 were 
reviewed and disclosure of impact in 
2018 was considered appropriate.

Pearson plc Annual report and accounts 2018Section 4 Governance/Accountability

103103

Issue

Action taken by Audit Committee

Outcome

Disposal transactions

The Group sold its English language 
teaching business in China, Wall  
Street English (WSE) and its equity 
interest in UTEL, the online University 
partnership in Mexico, and continued 
to consider offers for its US K12 
Courseware business.

Pension valuations

Pearson’s UK Pension Plan includes  
a large defined benefit section.  
The valuation of this plan under  
IAS 19 ‘Employee Benefits’ requires 
significant judgement. In particular,  
in 2018, the UK Pension Plan 
considered the impact of the 
clarification of pension law in respect 
of Guaranteed Minimum Pension 
(GMP) equalisation. 

Restructuring

Pearson announced a new 
restructuring programme in May 2017 
to run from 2017 until 2019. There are 
a number of accounting judgements 
to be made regarding categorisation 
and timing of recognition of cost.

Tax

The impact of tax legislation changes 
including US tax reform, EU state  
aid and the trend for increased tax 
transparency, and provision levels.

Returns

The determination of appropriate 
provisions for product returns 
requires a significant amount of 
judgement and in the light of recent 
volatility in returns in the US Higher 
Education courseware business, the 
Committee continued to review 
returns data and our policy on 
providing for returns.

The Committee reviewed the accounting for the disposals of  
WSE and UTEL and the rationale for held for sale treatment in 
respect of the US K12 Courseware business.

The Committee determined that 
disposal accounting had been correctly 
recorded and that the criteria for held 
for sale treatment in respect of the US 
K12 Courseware business had been  
met as at 31 December 2018 following 
continued interest from a number  
of bidders.

The Committee considered the recent High Court decision about 
GMP equalisation noting that the new ruling impacted most 
companies and might result in adverse cost and liability 
implications. The Committee reviewed the impact in the light  
of other companies’ responses to the new development and  
with detailed technical accounting and actuarial guidance. 

The Committee agreed the 
quantification and appropriate 
accounting treatment in respect  
of the additional liabilities  
arising from clarification of  
GMP equalisation legislation. 

The Committee reviewed progress on the restructuring 
programme and considered the judgements required in 
accounting for the costs of redundancy, asset impairment and 
property rationalisation mainly in respect of the Group’s North 
America operations and enabling functions. In particular, in 2018, 
the Committee reviewed property disposal transactions and  
the assumptions underlying onerous lease provisions crystallised 
by the rationalisation of the Company’s property portfolio. 

The Committee confirmed that the 
accounting and disclosure for the 
restructuring programme were 
appropriate and that assumptions 
underlying onerous lease provisions 
were in accordance with the Group’s 
property strategy.

The Committee was updated on the details of US tax reform 
during the year, including internal refinancing of the group’s  
US operations. In September, the outcome of this combined  
with provision releases resulted in a significant reduction in the 
2018 adjusted tax rate, which was reported to the Board.  
The Committee reviewed the classification of these credits.

The chair of the Committee approved the second report on  
tax strategy issued in October 2018 prior to publication.

The Committee was satisfied with 
Pearson’s approach to managing the 
impact of tax legislation changes and 
agreed with the views of management 
regarding tax provisioning levels. 

The Committee considered returns provisioning for the  
US Higher Education courseware business and reviewed the 
methodology for establishing provisions.

Assumptions underlying the returns 
reserve methodology were reviewed 
and agreed as still being appropriate  
in the light of actual returns noted  
in 2018.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements104

Risk governance and control

Control environment

The Board has overall responsibility for Pearson’s systems of 
internal control and risk management, which are designed to 
manage, and where possible mitigate, the risks facing Pearson, 
safeguard assets and provide reasonable, but not absolute, 
assurance against material financial misstatement or loss.  
The Board confirms that it has conducted a review of the 
effectiveness of Pearson’s systems of risk management and internal 
control in accordance with provision C.2.3 of the Code and the FRC 
Guidance on Risk Management, Internal Control and Related 
Financial and Business Reporting (FRC Guidance). The Board 
confirms these systems operated satisfactorily throughout the  
year and to the date of this report, and no significant failings or 
weaknesses were identified in the review process.

The Board has delegated responsibility for monitoring the 
effectiveness of the Company’s risk management and internal 
control systems to the Audit Committee. The Audit Committee 
oversees a risk-based internal audit programme, including periodic 
audits of the risk processes across the organisation. It provides 
assurance on the management of risk (including risk deep dives,  
as described on p96), and receives reports on the efficiency and 
effectiveness of internal controls. Each business area maintains 
internal controls and procedures appropriate to its structure, 
business environment and risk assessment, while complying  
with Company-wide policies, standards and guidelines.

Internal control and risk management 

Our internal controls and risk oversight are monitored and 
continually improved to ensure their compliance with FRC  
Guidance. Our risk framework, outlining improvements made  
in 2018, is described more thoroughly in the risk management 
section on p60–76.

The Board is ultimately accountable for effective risk management 
in Pearson and determines our strategic approach to risk.  
It confirms our enterprise risk management (ERM) framework  
as well as our enterprise risk appetite targets. Twice yearly it  
receives and reviews reports on the status of top enterprise-wide 
risks. It is supported in the following ways:

  The Audit Committee is responsible for overseeing internal controls 
within Pearson which includes determining the risk appetite 
(recommended by Pearson Executive management), reviewing  
and commenting upon key risks and ensuring that risk 
management is effective

  Pearson’s Executive and leadership teams are responsible for 
identifying and mitigating principal risks

  Leaders and managers at all levels in Pearson are responsible  
for managing risk in their area of responsibility, including the 
identification, assessment and treatment of risk

  The Internal Audit, Compliance and Risk team owns the overall  
risk management framework for the Company and facilitates 
consolidated reporting on risk

  The internal audit team provides independent assurance on  
the adequacy of the risk management arrangements in place.  
The internal audit plan is aligned to identified enterprise-wide  
risks and it presents issues and risks arising from internal audits  
at each Audit Committee meeting.

The involvement of the Board and Audit Committee in the design, 
implementation, identification, monitoring and review of risks 
(including setting risk appetite and reviewing how risk is being 
embedded in our culture) is outlined in more detail in the risk 
management section on p60–76.

Financial management and reporting 

There is a comprehensive strategic planning, budgeting and 
forecasting system with an annual operating plan approved by  
the Board. Monthly financial information, including trading results, 
balance sheets, cash flow statements, capital expenditures and 
indebtedness, is reported against the corresponding figures for  
the plan and prior years, with corrective action outlined by the 
appropriate Senior Executive. Pearson’s senior management meets 
regularly with business area management to review their business 
and financial performance against plan and forecast. Major risks 
relevant to each business area as well as performance against  
the stated financial and strategic objectives are reviewed in  
these meetings. 

There is an ongoing process to monitor the risks and effectiveness 
of controls in relation to the financial reporting and consolidation 
process, including the related information systems. This includes 
up-to-date Pearson financial policies, formal requirements for 
finance to certify that they have been in compliance with policies 
and that the control environment has been maintained throughout 
the year, consolidation reviews and analysis of material variances, 
finance technical reviews, and review and sign-off by senior finance 
managers. The Group finance function also monitors and assesses 
these processes and controls through finance and technology 
compliance functions and a Controls Steering Committee 
comprising cross-functional experts. 

These controls include those over external financial reporting which 
are documented and tested in accordance with the applicable 
regulatory requirements, including section 404 of the Sarbanes-
Oxley Act, which is relevant to our US listing. One key control in this 
area is the Verification Committee, which submits reports to the 
Audit Committee. This Committee is chaired by the SVP Internal 
Audit, Risk and Compliance, and members include the Chief 
Financial Officer and/or their deputy, the Deputy General Counsel, 
SVP Investor Relations and the Company Secretary as well as senior 
members of financial management. The primary responsibility of 
this Committee is to review Pearson’s public reporting and 
disclosures to ensure that information provided to shareholders is 
complete, accurate and compliant with all applicable legislation  
and listing regulations. In addition, our separate Market Disclosure 
Committee is responsible for considering potential inside 
information and its treatment in accordance with the EU Market 
Abuse Regulation. The effectiveness of key financial controls is 
subject to management review and self-certification and 
independent evaluation by the external auditors.

Pearson plc Annual report and accounts 2018Section 4 Governance/Accountability

105105

Internal audit 

Treasury management

The treasury department operates within policies approved by  
the Audit Committee on behalf of the Board, and treasury 
transactions and procedures are subject to regular internal audit. 
Major transactions are authorised outside the department at the 
requisite level, and there is an appropriate segregation of duties. 
Frequent reports are made to the Chief Financial Officer and regular 
reports are prepared for the Audit Committee and the Board.  
The treasury policy is described in more detail in note 19 to the 
financial statements.

Insurance 

Pearson reviews its risk financing options regularly to determine 
how the Company’s insurable risk exposures are managed and 
protected. Pearson purchases comprehensive insurance cover  
and annually reviews coverage, insurers and premium spend, 
ensuring the programme is fit for purpose and cost-effective.

Pearson’s insurance subsidiary, Spear Insurance Company Limited, 
is used to leverage Pearson’s risk retention capability and to achieve 
a balance between retaining insurance risk and transferring it to 
external insurers.

The internal audit function is responsible for providing independent 
assurance to management and the Audit Committee on the design 
and effectiveness of internal controls to mitigate strategic, financial, 
operational and compliance risks. The SVP Internal Audit, Risk and 
Compliance reports formally to the Chair of the Audit Committee 
and the Chief Financial Officer, with a reporting line to the General 
Counsel on compliance matters. The VP Internal Audit, responsible 
for the day-to-day operations of internal audit and execution of the 
annual audit plan, also reports formally to the Chair of the Audit 
Committee and the SVP Internal Audit, Risk and Compliance. 

The internal audit mandate and plan are approved annually by the 
Audit Committee. Completion and changes to the plan are also 
reviewed and approved by the Audit Committee throughout the 
year. The internal audit plan is aligned to our greatest areas of risk as 
identified by the ERM process, and the Audit Committee considers 
issues and risks arising from internal audits. Management action 
plans to improve internal controls and to mitigate risks, or both, are 
agreed with the business area after each audit. Formal management 
self-assessments allow internal audit to monitor business areas’ 
progress in implementing management action plans agreed as part 
of internal audits to resolve any control deficiencies. Progress of 
management action plans is reported to the Audit Committee at 
each meeting. Internal audit has a formal collaboration process  
in place with the external auditors to ensure efficient coverage of 
internal controls. Regular reports on the findings and emerging 
themes identified through internal audits are provided to Executive 
management and, via the Audit Committee, to the Board.

The SVP Internal Audit, Risk and Compliance oversees compliance 
with our Code of Conduct and works with senior legal and HR 
personnel to investigate any reported incidents, including ethical, 
corruption and fraud allegations. The Audit Committee is provided 
with an update of all significant matters received through our 
whistleblowing reporting system, together with an annual review  
of the effectiveness of this system. The Pearson anti-bribery and 
corruption programme provides the framework to support our 
compliance with various anti-bribery and corruption regulations 
such as the UK Bribery Act 2010 and the US Foreign Corrupt 
Practices Act.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements106

Reputation & Responsibility Committee report

Committee Chair 

Linda Lorimer

Members 

Vivienne Cox, Linda Lorimer, Michael 
Lynton and Lincoln Wallen

Committee responsibilities include:

Reputation

Pearson’s reputation among major stakeholders, including 
governments, investors, employees, customers, learners and  
the education community.

Risk

Oversight of Pearson’s approach to reputational risk, including 
ensuring that clear roles have been assigned for management.

Sustainability

Oversight of 2020 sustainability plan and performance against 
sustainability goals and commitments.

Brand & culture

Management of the Pearson brand to ensure that its value and 
reputation are maintained and enhanced. Pearson’s approach to 
monitoring and supporting the values and desired behaviours that 
form our corporate culture.

Ethics

Ethical business standards, including Pearson’s approach to issues 
relevant to its reputation as a responsible corporate citizen.

Strategy

Strategies, policies and communication plans related to reputation 
and responsibility issues and the people and processes that are in 
place to manage, anticipate and adapt to them.

Terms of reference

The Committee has written terms of reference which clearly set out its 
authority and duties. These are reviewed annually and can be found on 
the Company website www.pearson.com/governance.

Committee attendance 

Reputation & Responsibility Committee role 

The Committee forms an important part of the Board’s governance 
structure. It works to advance and assess Pearson’s reputation 
across the range of its stakeholders and to maximise the Company’s 
positive impact on society and the communities where we work  
and serve. 

The Committee’s agenda includes issues and initiatives relating to 
the Company’s reputation and its civic responsibilities. These 
include those matters that are material to Pearson’s stakeholders 
and the Company’s long-term sustainability, as well as review of 
incidents that could adversely affect the Company’s reputation.  
We promote Pearson’s 2020 sustainability plan and assess the 
progress in advancing its tenets. The Committee works in alignment 
with the Company’s Responsible Business Leadership Council  
which comprises senior leaders from across the business.

Read more about our 2020 sustainability plan on p32–40 

Changes to the Committee

Harish Manwani stepped down from the Committee in May 2018, 
upon his retirement from the Pearson Board, and I would like to 
thank him warmly for his service. Michael Lynton, who joined the 
Board in February 2018, was appointed to the Reputation & 
Responsibility Committee on 1 October 2018. Michael brings 
valuable experience in leading businesses through times of  
digital disruption, and I look forward to working closely with him  
on the Committee.

Areas of focus during 2018

The Committee conducts in-depth reviews of issues identified  
as important to the sustainability of our business. These key 
sustainability issues, which are monitored by the Committee and 
discussed either by the Board or one of its Committees, include: 

1. Competitiveness of digital products

2. Data privacy and information security

3. Security, health and safety

4. Corporate governance

5. Economic empowerment

6. Access to education

7. Affordability of products/services

8. 21st-century skills 

Attendance by Directors at Reputation & Responsibility Committee 
meetings throughout 2018:

9. Greenhouse gas emissions and climate change. 

Vivienne Cox

Linda Lorimer

Michael Lynton1

Harish Manwani2

Lincoln Wallen

1  Appointed to the Committee on 1 October 2018.
2  Stepped down from the Committee on 4 May 2018.

Meetings attended

3/3

3/3

1/1

1/1

3/3

The Committee has an integral role in the oversight of these issues, 
in particular considering the public goals the Company is setting  
to address these issues, and examining their associated  
reputational impacts. 

Pearson plc Annual report and accounts 2018During 2018, the Committee reviewed proposed public  
statements on human rights and modern slavery, as well as 
considering Pearson’s broader human rights strategy, both of  
which are important to Pearson’s values and delivery of its  
2020 sustainability plan. 

During the year, we also examined progress on supplier partnership 
and engagement, in particular studying supply chain risks and 
reviewing the work to build strong relationships with our top 
suppliers. The Committee also took the opportunity to review how 
Pearson’s 2018 efficacy reports were received, and we discussed 
future plans for both reporting and continued integration of efficacy 
findings into our product development cycle. Read more about 
efficacy on p30 

In our report to shareholders last year, we noted that, as a 
Committee, we would continue to monitor the Pearson culture. 
However, due to the importance of these topics, particularly during 
times of Company-wide change, it has been agreed that culture  
and organisational health will now form part of the remit of the  
full Board. This is also in line with the increased emphasis on  
such matters in the new UK Corporate Governance Code which  
asks boards as a whole to monitor and set the tone on culture  
and engagement.

Committee evaluation

In 2018, the Committee evaluation was conducted by way of a 
questionnaire which was distributed to key stakeholders including 
Committee members, the Chief Executive, and senior executives 
with regular exposure to the Committee. The key findings were:

  The Committee has continued its journey towards maturity, with 
increasing focus on strategically material issues

  A recommendation to introduce private sessions as part of each 
meeting, in common with Audit and Remuneration Committees,  
to enable Committee members to discuss and agree on key issues 
to take forward with management

  Recognition that the addition of a fourth meeting to the annual 
calendar will allow greater coverage of issues.

Progress on findings of 2017 evaluation

The responses to the 2017 evaluation, which was externally 
facilitated, highlighted that the Committee was very engaged and 
worked collaboratively and that its agendas were increasingly 
aligned with the strategic objectives of the Company. The evaluation 
suggested that there might have been some overlap with the work 
of the Audit Committee. As a result, efficacy, health and safety and 
safeguarding now sit within the remit of this Committee rather than 
being shared with the Audit Committee, and we considered each of 
these topics during 2018. 

The Committee’s agendas have been adjusted to allow ‘deeper 
dives’ into issues of consequence, and we have introduced a regular 
verbal update at the start of each meeting on recent incidents that 
may have reputational impact.

Section 4 Governance/Engagement

107107

Committee aims for 2019

Over the next year, we will take the lead on behalf of the Board in 
addressing the stakeholder engagement requirements under the 
new UK Corporate Governance Code. We will continue to explore 
Pearson’s material sustainability issues, monitor progress on  
supply chain responsibility, engage in the development of our  
next sustainability plan and, with the help of our new Chief 
Corporate Affairs Officer, Deirdre Latour, we will review progress  
on brand strategy. 

Linda Lorimer 
Chair of Reputation & Responsibility Committee

Reputation & Responsibility Committee 
meeting focus during 2018

Reputation

 Supplier partnership and engagement

 Issues and incidents reports

 Project Literacy 

Risk

 Safeguarding

 Health and safety

Sustainability

 Sustainability report – highlights and 2030 plan

 Education for sustainable development

 Climate and environmental strategy

 Greenhouse gas emissions

Brand & culture

 Brand and insights update

 Efficacy update and future plans

Ethics

 Human rights review – implementation strategy

 Modern Slavery Act statement

Strategy

 Social innovation

Governance

 Committee terms of reference

 Committee effectiveness evaluation

  Stakeholder engagement – UK Corporate Governance  
Code requirements

OverviewOur strategy in actionOur performanceGovernanceFinancial statements108

Engagement

Engaging with shareholders 

Access to capital is key to the long-term performance of our 
business. We work to ensure that our investors, analysts and  
other investment professionals have a good understanding of  
our strategy, performance and purpose. 

Pearson has an extensive programme of communication with  
all of its shareholders – large and small, institutional and private.

Shareholder outreach In 2018, we continued with our  
shareholder outreach programme, conducting over 600 meetings  
in the UK, US, Canada and Continental Europe with over  
340 investment institutions.

Trading updates There are five trading updates each year including 
the preliminary and interim results which are presented by the  
Chief Executive and Chief Financial Officer. They also attend  
regular meetings throughout the year with investors in the UK  
and around the world, tailored to investor requirements, to discuss 
the performance of the Company, the Company’s strategy, our 
change programme, structural and cyclical changes in our  
markets, and risks and opportunities for the future. 

The investor relations team Led by Joanne Russell, SVP Investor & 
Media Relations, the Investor Relations team met with investors 
throughout the year, including attending several investor 
conferences, and addressed regular investor and analyst enquiries.

Chair and Non-Executive Directors The Chair meets regularly  
with shareholders to understand any issues and concerns they  
may have. This is in accordance with the Code and consistent  
with the duties of investors under the UK Stewardship Code. 

The Non-Executive Directors meet informally with shareholders  
both before and after the AGM and respond to shareholder queries 
and requests as necessary. The Chair ensures that the Board is  
kept informed of investors’ and advisers’ views on strategy and 
corporate governance. At each Board meeting, the Directors 
consider commentary from advisers on major shareholders’ 
positions and Pearson’s share price. In addition, the Nomination & 
Governance and Remuneration Committees consider shareholder 
views on corporate governance and remuneration matters, 
respectively, as required. 

Private investors Institutional investors’ holdings in Pearson account 
for around 90% of total shares outstanding, but private investors 
represent over 91% of the shareholders on our register and we make 
a concerted effort to engage with them regularly. Shareholders  
who cannot attend the AGM are invited to e-mail questions to the 
Chair in advance at chairman-agm@pearson.com

We encourage our private shareholders to become more informed 
investors and have provided a wealth of information on our website 
about managing Pearson shareholdings. We also encourage all 
shareholders, who have not already done so, to register their  
e-mail addresses through our website and with our registrar.  
This enables them to receive e-mail alerts when trading updates  
and other important announcements are added to our website.  
See Shareholder information on p229 or visit our website: www.
pearson.com/corporate/investors/managing-your-shares.html.

Annual General Meeting Our AGM, on 26 April 2019, is an 
opportunity for all shareholders to meet the Board and to hear 
presentations about Pearson’s businesses and results.

Rapid prototyping

What is rapid prototyping?

Rapid prototyping is a technique used to develop a quality 
product, process or outcome through quick experimentation  
and iteration. The ultimate goal of rapid prototyping is to speed 
up the rate of learning in an organisation. When used well,  
rapid prototyping will improve the quality of designs and  
reduce the risk of building something that will go unused. 

Innovation and engagement

Pearson first introduced this technique to the senior leaders  
at the Pearson Leadership Summit in Berkeley, California in  
early 2018 to encourage agility and a culture of innovation. 

Building on the success of this experience, the Board and 
Pearson Executive joined a group of school-age learners during 
the Board’s visit to Cape Town to engage in a rapid prototyping 
session with the goal of designing a hypothetical example of a 
digital solution for use in the schools market. By the final day  
of the Cape Town meeting, the Board and Pearson Executive 
were able to review the results of the session including a live 
demonstration of the application which had been developed 
in-house from the group’s prototyping conversations. 

The Board thought it was an excellent experience to illustrate  
the power of this new way of working and model it for the rest  
of the organisation and found the interaction with students 
enjoyable and insightful. Read more about the Board’s meeting 
in Cape Town on p85.

Pearson plc Annual report and accounts 2018Section 4 Governance/Engagement

109109

Engagement in action

Industry & marketplace

  The Chair, Sidney Taurel, and Non-Executive Director, Lincoln Wallen, attended the Pearson Leadership Summit in Berkeley, California.  
This event brought together senior leaders from across Pearson, who engaged with industry thought leaders and external speakers, and 
focused on maximising the opportunities of digital disruption, becoming a lifelong partner to learners and creating a culture of innovation.

  During its meeting in South Africa, the Board attended a discussion event on ‘Putting employability at the heart of our strategy’. The event  
was hosted by Pearson and attended by external business, policy and thought leaders from the Cape Town area.

Employees

  The Board met with local staff and senior management during 2018 visits to Milan and Cape Town. Dinners with senior local management and 
breakfasts with key talent allowed the Non-Executive Directors to share their experience and expertise with employees as well as allowing the 
Directors to better understand employees’ abilities and motivations, helping them to assess the Company’s prospects and plans for succession.

  A number of the Non-Executive Directors participated in the Pearson Innovation Jam – an online, global collaborative event – for all employees. 
The event allowed the Directors to have direct engagement with employees on a platform where all participants had an opportunity to share 
their thoughts, best practices, and ideas.

Customers

  In Milan, the Board heard from customers about the challenges and opportunities they face with digital teaching and learning in schools and 
higher education. The panels discussed the demand for high-quality digital content, assessment and tools, closing the gap between school and 
workplace, and the need for access to a high-quality career-focused education. This session enabled the Board to understand the customer 
context to our schools and higher education strategy and explore the issues posed and how Pearson might be part of the solution.

OverviewOur strategy in actionOur performanceGovernanceFinancial statements110

Remuneration overview

Committee Chair 

Elizabeth Corley 

Members 

Elizabeth Corley, Josh Lewis,  
Tim Score and Sidney Taurel

Key features of our remuneration arrangements in  
2018 and 2019

  2018 has been an important year for Pearson with the business 
meeting strategic expectations and hitting financial targets, while 
recognising that there is more to do over the coming years. For 
2018, a bonus of 45% of maximum opportunity was achieved.

  Long-term incentives for Executive Directors vested for  
the first time since 2013, reflecting the improving performance  
of the business. Overall, 42% of the shares granted under the  
2016 LTIP will vest in 2019, subject to a further two-year holding 
period until 2021.

  Base salaries have been increased in line with the wider employee 
population. No other changes to our reward framework for 2019.

  During 2019, we will review Executive Director remuneration policy, 
including in relation to the application of the 2018 Code, in advance 
of submitting it to shareholders for approval at the 2020 AGM.

Terms of reference

The Committee’s terms of reference have been updated in  
line with the new UK Corporate Governance Code and are  
available on the Governance page of the company’s website  
www.pearson.com/governance. A summary of the Committee’s 
responsibilities is shown on p126.

Board Committee attendance 

The following table shows attendance by Directors at Committee 
meetings throughout 2018:

Remuneration

Elizabeth Corley

Josh Lewis

Tim Score

Sidney Taurel

In this remuneration section

Part 1: Remuneration overview

Part 2: Executive remuneration framework and 
implementation in 2019

Part 3: 2018 remuneration report

5/5

5/5

5/5

5/5

p110

p114

p116

Dear shareholders,

Our approach to remuneration is supporting progress 
against the delivery of company strategy

Pearson’s purpose is to help people make progress in their lives 
through learning. In recent years, the company has focused on 
combining content, assessment and technology to deliver 
personalised learning at scale. To make progress on this ambitious 
agenda requires a strong global management team. Pearson 
competes for talent and key skills in a demanding marketplace and 
needs to attract and retain high-calibre executives and incentivise 
them to deliver results and progress against our strategy, in line  
with the shareholder experience.

Working within our shareholder approved policy, over the past  
24 months, the Committee has undertaken a thorough review of 
our Executive Director remuneration and its implementation to 
ensure that it supports the execution of strategy while remaining 
consistent with shareholder expectations.

Strong support at the AGM in 2018

As part of the review, we engaged extensively with our 
shareholders. This process culminated in the publication of our  
2017 Remuneration Report, which received a vote of over 99% in 
favour at the AGM in 2018. The Committee and Board appreciated 
the feedback we received as part of this review and thank you for 
the support. We will continue to consult with our shareholders as  
we review policy during 2019 ahead of submitting it for shareholder 
approval at the 2020 AGM.

We have reduced LTIP awards for 2017, 2018 and 2019 

In 2017 and 2018, we adopted an approach to remuneration that  
is simpler, more transparent and with lower maximum levels of 
reward as the business goes through a phase of transformation.  
We intend to continue this approach for a third year in 2019, with  
the Committee deciding to maintain 2019 Long-Term Incentive Plan 
(LTIP) award levels at the same reduced percentage of salary as in 
2017 and 2018: 275% of salary for the CEO and 245% of salary for  
the CFO.

We have reviewed performance against  
targets rigorously

The Committee considered the following factors in assessing the 
performance against targets for the annual bonus and LTIP in order 
to satisfy itself that the outcomes were a fair reflection of 
performance delivered by the Executive team:

  The Committee reviewed and was satisfied that the performance 
targets set were appropriately stretching

 Progress is continuing to make the company leaner and more agile

  The pace of strategic delivery has been strong and this is reflected 
in the share price and the returns delivered to shareholders over 
the three-year performance period.

Pearson plc Annual report and accounts 2018111

“Pearson returned to underlying profit 
growth for the first time since 2014,  
while maintaining progress against 
strategic goals. Payouts reflect that 
improving performance.” 

How our 2016 LTIP outcome reflects progress achieved

In May 2016, the Executive Directors were made awards under the 
LTIP, which vest based on performance of the business delivered 
over the three-year period from 2016 to 2018. The target ranges  
were set at that time based on the shape of the business in 2016  
and taking into account internal and external expectations of 
performance when the awards were made. The targets were 
considered by the Committee to be appropriately stretching. 

Given the changes in the business since 2016, the Committee has 
been very thoughtful about how to assess the performance of  
the business against targets set to ensure that the outcomes 
appropriately reflect the principles against which they were 
originally set and the underlying performance of the business  
over the period. 

In determining the outcomes, the Committee has made 
adjustments in three areas: we have adjusted the targets to remove 
the contribution expected at the time for businesses we disposed  
of during 2017 and 2018 to ensure that performance is assessed  
on a like for like basis; we have made adjustments so that 
management does not benefit from the share buybacks; and we 
have adjusted outcomes so that management does not benefit from 
the changes in effective tax rate which relate to US tax reforms. 

The overall outcome is that 42% of the maximum awards will vest. 
This is the first time that LTIP awards to Executive Directors have 
vested since 2013. Awards are subject to a further two-year holding 
period following vesting.

The LTIP is not limited to Executive Directors with around 1,300 
Pearson colleagues also benefiting from the vesting of this and 
other share awards during the year.

As a result, the annual bonuses payable to the CEO and CFO under 
the Annual Incentive Plan (AIP) for 2018 and the 2016 LTIP vesting 
outcome are considered to be fair, reasonable and commensurate 
with value delivered to shareholders over the period.

How we have rewarded performance and strategic 
progress in the annual bonus for 2018

Pearson made good progress in 2018, improving both operational 
and financial performance and returning to underlying adjusted 
operating profit growth for the first time since 2014. Continued 
strong progress in simplifying the portfolio puts the company ahead 
of plan, with increased and accelerated cost savings and expected 
total annualised cost savings in excess of £330m by the end of 2019 
– ahead of the original plan for £300m of savings.

While the business is still in the midst of a transformation and  
the environment in US Higher Education Courseware remains 
challenging, a strong performance in structural growth 
opportunities largely offset the declines in this market.  
Good progress has also been made on the digital transformation 
with digital and digitally-enabled sales increasing to 62%  
of revenues.

The Board expects the business to build on the 2018 performance 
and deliver further profit growth in 2019, and remains confident 
about Pearson’s longer-term prospects and on building shareholder 
value through the delivery of profitable growth, strong cash 
generation and continued progress in strategic priorities.

The Committee took this progress and performance into account 
when determining the outcomes under the Group incentive plans 
for 2018.

  During 2018, the Board again set a demanding plan for the 
business, taking into account market consensus expectations  
at the time

  The company delivered results in line with this plan on operating 
profit, cash flow and progress against strategic objectives

  Sales in the year did not reach the stretching targets set for the 
annual incentive plan, in part due to continued challenges in the  
US Higher Education Courseware business

  There was no benefit from foreign exchange movements in 
determining the outcome of the annual bonuses for the year for 
the Executive Directors.

Based on performance against targets, in 2018 the CEO and CFO 
achieved a bonus outcome of 45% of their maximum opportunities. 
The prior year outcome for the CEO was 44% of maximum and  
47% for the CFO. 

Around 12,500 Pearson colleagues across the business also 
participate in an annual incentive arrangement which paid out 
based on performance during the year, sharing in success across  
the business.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements112

Remuneration overview

Understanding total remuneration for the CEO for 2018

Conclusion

  Discipline and restraint in decisions made against the backdrop of 
continued progress and delivery

  45% payout under the AIP, reflecting operating profit within 
guidance range, continued strong cash flow generation and 
progress against strategic objectives but also sales that did not 
reach the stretching targets set

  42% payout under 2016 LTIP, reflecting good progress but an 
acknowledgment of work still to do

  Base salary increases in line with wider employee population.

It is important to the Committee to ensure that remuneration 
continues to support the sustained delivery of company strategy 
while rewarding management appropriately in the context of 
business performance and shareholder experience.

Continuing conversations with shareholders have been invaluable.  
I look forward to receiving your support at the AGM and to further 
dialogue as we review Remuneration Policy for Executive Directors 
in 2019. 

Elizabeth Corley  
Chair of Remuneration Committee

11 March 2019

Given the level of performance achieved and the corresponding 
payouts under the AIP and LTIP, the overall reported ‘single figure’ 
for the total remuneration of John Fallon for 2018 increased to 
£3.142m from £1.758m in 2017. This is primarily as a result of the  
first payout under the 2016 LTIP for Executive Directors since 2013. 
Excluding the LTIP payout the ‘single figure’ for John Fallon for  
2018 is 4% lower than for 2017. A detailed breakdown of the single 
figure can be found on p116.

Looking forward to 2019 – continued progress  
and restraint

The base salary for the CEO and CFO will be increased by 2.2% in 
2019 in line with the average increases for UK employees.

In the interest of simplicity, reflecting support for our approach to 
implementation at last year’s AGM, and after consideration of the 
achievements required in the coming year, the Committee does not 
intend to make any changes to how we implement remuneration 
policy for Executive Directors in 2019. We will continue to set 
appropriate targets for the year under the AIP and these will be 
disclosed in the 2019 Directors’ remuneration report. 

The Committee will not increase the percentage of salary face  
value of long-term incentive awards granted in 2019.

We will continue to evolve policy for emerging  
best practice

While the Committee considers that we are already well placed 
against the revised UK Corporate Governance Code, we will continue 
to monitor best practice and adapt our policy to ensure it remains  
fit for purpose and aligned with our strategy and shareholders.  
The Committee intends to review remuneration policy for Executive 
Directors in its entirety in 2019 and this will be put to a shareholder 
vote at our 2020 AGM. 

Gender pay gap for 2018 

Pearson’s Great Britain gender pay gap report for 2018 was 
published earlier this month based on data as at 5 April 2018. 

Overall, we have seen a slight improvement in the overall median 
gender pay gap which has reduced from 15% to 14%. 

While some progress has been made, it is clear there is still more  
to be done. Since publishing our first report last year, a broader 
Diversity & Inclusion action plan has been put in place, which will 
keep us focused on tackling this issue in the coming year and 
beyond. Further details of this are outlined within Pearson’s 
published report.

Pearson plc Annual report and accounts 2018113

The following summarises how current policies and implementation compare against the main provisions of the 2018 Code.

Pension alignment

As part of our review of policy in 2017, we lowered the pension opportunity such that new appointments are eligible to receive 
pension contributions of up to 16% of pensionable salary or a cash allowance of up to 16% of salary.

During 2019 we will further review our approach to pension to ensure it remains appropriate in the context of the retirement 
provisions provided across the wider workforce.

Holding periods

Our LTIP awards are subject to a two-year holding period following vesting and therefore already comply with this aspect of the  
2018 Code.

Post-employment shareholding guidelines

With effect from 2018, Pearson introduced a requirement whereby Executive Directors are required to retain half of the current 
guideline for a period of two years post-retirement in respect of shares vested from company incentive plans.

We will continue to monitor market practice and shareholder sentiment in this area to ensure our approach remains appropriate.

Apply judgement and discretion

Policy already allows the exercise of discretion to adjust outcomes under incentive frameworks. We have in place the Committee’s 
ability to do this and therefore already comply with the Code in this area.

Recovery provisions

Incentive arrangements are already subject to malus and clawback provisions and therefore already comply with the Code in  
this area. During 2019, we will review the circumstances in which malus and clawback may be applied to ensure that this continues 
to be appropriate.

Wider workforce remuneration

The Committee already reviews remuneration arrangements for Pearson Executive Management and our terms of reference have 
now been amended to include these roles formally within the Committee’s remit. During the year, the Committee took steps to 
strengthen further the information provided to the Committee regarding broader workforce remuneration and related policies to 
ensure that these are fully taken into account when determining Remuneration Policy and implementation for Executive Directors.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements114

Remuneration framework

Executive remuneration framework and how it will be implemented in 2019

B Base salary

 see p116

AIP Annual incentive plan

 see p116, 117, 118

Key features

Key features

  Fixed pay which reflects the level, role, skills, experience,  
the competitive market and individual contribution

  Motivate the achievement of annual business goals aligned to 
financial and strategic priorities

  Under the Policy, base salary increases will not ordinarily exceed 
10% per annum 

  Performance measures, weightings and targets are set annually  
by the Committee to ensure continued alignment with strategy 

  Each AIP component is independent. For the CEO to achieve the 
maximum overall payout (180%) would require maximum 
performance on each individual component and outperformance 
on any one element cannot compensate for others

  Performance metrics linked to strategic priorities are selected to 
support Pearson’s transformation strategy. A payout will only be 
made if a minimum level of performance has been achieved under 
the financial metrics

  Stretching performance targets are fully disclosed in the annual 
remuneration report following the end of the performance period

  Malus and clawback provisions apply.

2019 implementation

Maximum opportunity unchanged for 2019:

 180% of base salary for the CEO 

  170% of base salary for the CFO

The CEO’s target bonus is half of the maximum bonus allowed under 
policy. However, as a measure to restrict the level of maximum 
payouts for the CEO, his payout is capped at 180% of salary.  
The CFO’s target bonus is 50% of his maximum opportunity.

For 2019, the following balanced mix of financial and strategic 
measures will be used, which is unchanged from the previous year:

Adjusted 
operating profit

Sales

Operating cash flow

Strategic measures

40%

20%

20%

20%

Targets are considered by the Board to be commercially sensitive 
and will be disclosed in the 2019 Directors’ remuneration report.

  Salary review takes into account a range of factors, including:  
the level of increases made across the company as a whole; 
particular circumstances such as changes in role, responsibilities  
or organisation; the remuneration and level of increases for 
Executives in similar positions in comparable companies; general 
economic and market conditions; and individual performance.

2019 implementation

Salaries effective 1 April 2019: 

 John Fallon: £817,400 (+2.2%)

  Coram Williams: £539,500 (+2.2%)

When reviewing salaries, the Committee took into account the level 
of increases made across the company as a whole, business and 
individual performance, and general economic and market 
conditions. The increases awarded to Executive Directors are  
in line with the general increase across the UK which was 2.2%.

A&B Allowances and benefits

 see p116

Key features

  Allowances and benefits which reflect the local competitive  
market and can include travel and health-related benefits 

  The total value of allowances and benefits for Executive Directors 
will not ordinarily exceed 15% of base salary in any year.

2019 implementation

No changes for 2019.

R Retirement benefits

 see p116, 121

Key features

  Current Executive Directors are members of the Final Pay section 
of The Pearson Pension Plan, which is closed to new members. 
Additional cash allowances may apply in specific circumstances. 

  In October 2017, the CEO reached the maximum service accrual  
under the Pearson Pension Plan as he had over 20 years of service.  
He therefore receives no further service-related benefits under this 
Plan but continues to receive a taxable cash supplement of 26% of 
base salary in lieu of the previous FURBS arrangement.

  New appointments are eligible to join the Money Purchase section 
of The Pearson Pension Plan and receive contributions of up to  
16% of pensionable salary or may receive a cash allowance of up  
to 16% of salary. 

2019 implementation

There will be no changes to the pension provision of the existing 
Executive Directors.

As noted above, during 2019 we will further review our approach  
to pension to ensure that it remains appropriate in the context of  
the retirement provisions provided across the wider workforce.

Pearson plc Annual report and accounts 2018115

LTIP Long-term incentive plan

 see p116, 118, 119

SG Shareholding guidelines

 see p120

Key features

Key features

  Drive long-term earnings, share price growth and value creation

  Align the interests of Executives and shareholders

  Align the interests of Executives and shareholders and encourage 
long-term shareholding and commitment to the company

  Awards are made annually, and vest based on performance against 
stretching targets measured over a three-year performance period

  An additional two-year holding period applies following vesting

  The Committee will determine the performance measures, 
weightings and targets governing an award prior to grant to  
ensure continuing alignment with strategy and that targets are 
sufficiently stretching

  Malus and clawback provisions apply.

2019 implementation

  Executive Directors are expected to build up a substantial 
shareholding in the company. The target holding is 300% of  
salary for the Chief Executive and 200% of salary for other 
Executive Directors 

  Executive Directors have five years from the date of appointment  
to reach the guideline 

  In 2017, Pearson introduced a requirement whereby Executive 
Directors are required to retain half of the current guideline for a 
period of two years post-retirement in respect of shares vested 
from company incentive plans.

Award levels as a percentage of salary will remain the same as those 
granted in 2017 and 2018: 

2019 implementation

No changes for 2019.

 275% of base salary for the CEO 

  245% of base salary for the CFO

Performance metrics, weightings and targets: 
When setting targets, the Committee took into account the disposal 
of Wall Street English, share buyback and the adjustments to tax in 
2018, resulting in a 2018 EPS outcome for incentive purposes of 63.1p 
and ROIC of 4.7%. These adjustments are explained in further detail 
on p118 and p119. The Committee also took into account the sale in 
early 2019 of the US K12 Courseware business which contributed 
£364m to 2018 sales and around £20m to 2018 operating profit.

Adjusted EPS (one-third)

Vesting schedule (% max)

EPS for FY21

15%

65%

100%

ROIC (one-third)

Vesting schedule (% max)

15%

65%

100%

Relative TSR (one-third)

Vesting schedule (% max)

Ranked position versus FTSE 100

25%

100%

Median

Upper quartile

Note: Straight-line vesting in between points shown, with no vesting for 
performance below threshold.

NEF Non-Executive fees

 see p122

Key features

 The Chairman is paid a single fee for all of his responsibilities 

  The Non-Executive Directors are paid a basic fee. The Chairs  
and members of the main Board Committees and the Senior 
Independent Director are paid an additional fee to reflect their 
extra responsibilities 

  The Chairman and Non-Executive Directors receive no other pay 
or benefits, except for reimbursement of expenses, and do not 
participate in incentive plans

  A minimum of 25% of the Chairman’s and Non-Executive Directors’ 
basic fee is paid in shares.

2019 implementation

There will be no changes to fees for 2019: 

Chairman of the Board

Base fee for Non-Executive Directors

Additional SID fee

Role

Audit Committee

Remuneration Committee

Nomination & Governance 
Committee

Reputation & Responsibility 
Committee

Fees for 2019

£500,000

£70,000

£22,000

Member

£15,000

£10,000

Chair

£27,500

£22,000

£15,000

£8,000

£13,000

£6,000

65p

70p

80p

5%

6%

9%

ROIC for FY21

Role

Our Remuneration Policy was approved by shareholders at the AGM held on 5 May 2017 (and can be found in the Governance section of our website  
Pearson.com/governance). The table above summarises the key elements of the remuneration framework for Directors as set out in our Policy, including how  
we intend to implement it in 2019.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements116

2018 remuneration report

Certain parts of this report have been audited as required by the Large and Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 as amended. Those tables which have been subject to audit are marked with an asterisk.

Single total figure of remuneration and prior year comparison*

Total aggregate emoluments for Executive and Non-Executive Directors were £6,241m in 2018. These emoluments are included within the 
total employee benefit expense in note 5 to the financial statements (p167). 

Executive Directors

The remuneration received by Executive Directors in respect of the financial years ended 31 December 2018 and 31 December 2017 is set 
out below.

Executive Director ‘single figure’ remuneration

Element of remuneration 
£000s

B

Base salary

A&B Allowances and benefits

AIP Annual incentives

LTIP

Long-term incentives

R

Retirement benefits

Total remuneration

Notes to single figure table 

B Base salary

The base salary shown in the single figure table reflects salary paid 
in the financial year.

A&B Allowances and benefits 

The breakdown of benefits is as follows for 2018:

Travel

Healthcare

John 
Fallon

Coram 
Williams

41

2

12

2

Travel benefits comprise company car, car allowance, private use  
of a driver and reimbursements of a taxable nature resulting from 
business travel and engagements. Health benefits comprise 
healthcare, health assessment and gym subsidy. In addition to  
the above benefits and allowances, Executive Directors may also 
participate in company benefit or policy arrangements that have  
no taxable value. 

John Fallon

Coram Williams

2017

780

45

624

0

309

2018

525

14

401

843

54

2017

515

39

412

0

52

1,758

1,837

1,018

2018

795

43

644

1,454

206

3,142

AIP Annual incentives

The 2018 annual bonus for the Executive Directors was based  
on a mix of financial (80% weighting) and strategic measures  
(20% weighting). Annual bonuses are paid in cash. For more  
detail on performance metrics and performance against targets, 
see below.

LTIP Long-term incentives 

The single figure of remuneration for 2018 includes the vesting of 
the 2016 LTIP award, which was subject to performance conditions 
assessed to 31 December 2018. For more detail on performance 
metrics and performance against targets, see below. The values of 
vested LTIP awards included in the figures for total remuneration 
have been calculated using a three-month average share price to 
year end of 904p and do not reflect any dividends accrued on those 
shares.

R Retirement benefits

Further detail on retirement benefits is set out later in this report.

Pearson plc Annual report and accounts 2018117

AIP

 Executive Directors’ annual incentive payments for 2018*

The following summarises bonus outcomes, performance targets for 2018 AIP awards and performance  
against these targets:

Summary

Bonus paid

£643,889

Overall outcome

CEO

% of maximum

45%

Bonus paid

£401,376

CFO

% of maximum

45%

Performance range

Performance measure

% of total

Threshold

Target

Max

Actual results

Adjusted operating profit

40%

£518m

£543m

£598m

£546m

Sales

Operating cash flow

Strategic measures

20% £4,200m £4,250m £4,325m

£4,129m

£485m

£506m

£558m

£513m

See below

20%

20%

100%

Payout

% of max 
bonus 
opportunity

58%

0%

61%

47%

45%

Note 1: The overall outcome is 45% of maximum (2017: 44% of max for the CEO and 47% of max for the CFO).

Note 2: The CEO’s target bonus is half of the maximum bonus allowed under policy. However, as a measure to restrict  
the level of maximum payouts for the CEO, his payout is capped at 180% of salary. The CFO’s target bonus is 50% of his 
maximum opportunity.

Note 3: The outcomes under all measures have been reviewed by internal audit.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements118

2018 remuneration report

Performance against strategic measures

The targets (and outcomes) for performance against each of the strategic measures are shown in the table and supporting narrative below.

Strategic Priority Measure

Gain share 
through  
digital 
transformation 

Growth in digital and 
digitally-enabled sales as a 
proportion of revenues 
(excluding WSE and K12 
Courseware)

Global Learning Platform 
(GLP) – delivery of key 2018 
milestones related to Rio  
and Revel pilots

% of total 
funding

5%

Threshold

Target

Max

Outcome

59.8% (+0.5%  
on 2017 result)

60.3% (+1%  
on 2017 result)

60.8% (+1.5%  
on 2017 result)

Made significant progress with Pearson’s 
digital transformation in 2018 with digital 
and digitally-enabled sales increasing to  
62% of revenues in 2018 vs. 59% in 2017.

5%

Critical 
milestones on 
track

Critical 
milestones  
and key 
deliverables  
on track

All milestones 
and deliverables 
on track

Continued to invest in the Global Learning 
Platform and innovative product and feature 
pipeline. In 2018, launched pilot versions of 
new Developmental Math courseware –  
‘Rio’ – and will launch multiple Revel titles 
with enhanced assignment options and  
data analytics on the GLP during 2019.

Growing  
market 
opportunities

  Virtual schools FTE 
enrolment growth

  Growth ‘Big Bets’

5%

No payout  
below target

Progress in  
three areas

Progress in all 
five areas

  Pearson VUE contract  
wins and renewals

  US OPM partners, programs  
and enrolment

Strong performance in structural growth 
opportunities with enrolment up 14% in  
US Online Program Management (revenue 
up 10% globally), enrolment up 11% in Virtual 
Schools (revenue up 8% in Connections 
Academy), revenue up 4% in Professional 
Certification and Pearson Test of English 
Academic test volume growth of 30%.

Become  
simpler and 
more efficient

  English PTE growth

The Enabling Programme 
(TEP) – linked to key 
deliverables/milestones 
including (successful) 
deployment  
of Wave 7 Release 1, 2 & 3  
and progress on RoW and 
Release 4

5%

Critical 
milestones on 
track

Critical 
milestones  
and key 
deliverables  
on track

All milestones 
and deliverables 
on track

Went live with new enterprise software 
system in the US in May, replacing decades-
old technology with a new platform  
that reduces risk, accelerates digital 
transformation, and enables us to become 
even more efficient.

As a result of the roll-out, there were some 
supply chain challenges, but issues were 
dealt with quickly. Made good progress.

Taking into account the above assessment of performance, the Committee judged that the overall payout on the strategic element was  
47% of maximum.

Executive Directors’ Long-Term Incentive Plan  
award vesting for 2018*

In May 2016, the Executive Directors were made awards under  
the LTIP which vest based on performance of the business delivered 
over the three-year period from 2016 to 2018. The target ranges  
were set at that time based on the shape of the business in 2016, 
and took into account internal and external expectations of 
performance when the awards were made. The targets were 
considered by the Committee to be appropriately stretching.

How the Committee has exercised its discretion

The Committee has been very thoughtful about how to assess the 
performance of the business against targets set to ensure that the 
outcomes appropriately reflect the principles against which targets 
were originally set and the underlying performance of the business 
over the period. In determining the outcomes, the Committee  
has made adjustments in three areas: business disposals, share 
buybacks and the reduced effective corporate tax rate for 2018.  
Further details are outlined below.

Pearson plc Annual report and accounts 2018119

The overall outcome is 42% of the maximum awards will vest.  
This is the first time that LTIP awards have vested for Executive 
Directors since 2013.

Business disposals

Since the targets were set, the Group has made a number of 
disposals; GEDU in August 2017, a 22% stake in Penguin Random 
House (PRH) in October 2017, and the disposal of Wall Street English 
(WSE) in March 2018. The adjusted earnings per share (EPS) and 
return on invested capital (ROIC) target ranges have been adjusted 
to remove the contribution that was anticipated from the 
businesses which no longer form part of the Pearson Group.  
These adjustments ensure that the performance of the retained 
portion of the Group is being assessed on a like-for-like basis over 
the performance period. The Committee considers this approach 
ensures that the revised targets represent the same degree of 
stretch as the original target ranges taking into account the  
evolving shape of the business.

Share buyback

The proceeds of the partial sale of PRH were used to fund the share 
buyback of £300m. The Committee determined that it was 
appropriate to remove the positive impact of the buyback on  
EPS in 2018 when determining the outcome of the LTIP awards.

Corporate tax rate for 2018

The effective corporate tax rate for 2018 is lower than for a number 
of years due to a combination of external corporate tax rate  
changes and the conclusion of some long outstanding matters.  
The Committee did not believe that management should benefit 
from the rate changes which relate to US tax reforms, but should 
receive the benefit of the release of tax provisions which have  
been built up over prior years as these reflected prudent  
financial management. 

Taking into account the share buyback and the adjustments to  
tax, the Committee therefore considered the appropriate EPS 
outcome for incentive purposes to be 63.1p and the appropriate 
ROIC outcome to be 4.7%. This compares to adjusted EPS of  
70.3p and a ROIC of 4.7%.

The adjusted targets and performance against these adjusted targets are as follows:

Performance measure

% of total

Threshold 
unadjusted 
(25% payout)

Maximum 
unadjusted 
(100% payout)

Threshold as 
adjusted  
(25% payout)

Maximum as 
adjusted 
(100% payout)

Actual

% achievement % of total award

Performance range

Vesting

Adjusted EPS

ROIC

Relative TSR

1/2

1/3

1/6

100%

61.4p

5.5%

Median

78.3p

6.7%

Upper 
quartile

55.3p

4.9%

Median

73.1p

6.3%

Upper 
quartile

63.1p

4.7%

26 out of 78

58%

0%

78%

Total

29%

0%

13%

42%

Relative TSR was measured against the constituents of the FTSE World Media Index at the start of the performance period.

The Committee considers that the overall vesting outcome is fair and appropriately reflects the underlying performance during the  
relevant period.

LTIP Long-term incentives awarded in 2018*

The following LTIP awards were granted during the year:

Director

John Fallon

Date of award

Vesting date Number of shares

Face value 

8 May 2018

1 May 2021

246,000

£2,198,256

Coram Williams

8 May 2018

1 May 2021

145,000

£1,295,720

Face value  
(% of base salary)

Value for 
threshold 
performance (% of 
maximum)*

Performance Period

275%

245%

18% 1 Jan 18–31 Dec 20

18% 1 Jan 18–31 Dec 20

*  Under the EPS and ROIC element 15% vests for threshold performance, under the TSR element 25% vests for threshold performance. This is the weighted average 

of vesting for threshold.

Face value was determined using a share price of 893.60p (previous trading day closing price as at the date of grant).

Any shares vesting based on performance will be subject to an additional two-year holding period to 1 May 2023.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements120

2018 remuneration report

Details of the performance targets for the 2018 long-term incentive awards are set out in the tables below.

Adjusted earnings per share (EPS) (one-third)

Return on invested capital (ROIC) (one-third)

Relative total shareholder return (TSR) (one-third)

Vesting schedule (% max)

Adjusted EPS for FY20

Vesting schedule (% max)

Adjusted ROIC for FY20

Vesting schedule (% max) Ranked position vs FTSE 100

15%

65%

100%

65p

68p

80p or above

15%

65%

100%

5%

6%

8% or above

25%

100%

Median

Upper quartile

Note 1: Straight-line vesting will occur in between the points shown, with no vesting for performance below threshold.

Note 2: Pearson’s total shareholder return performance is measured relative to the constituents of the FTSE 100 Index over the performance period.

SG

 Directors’ interests in shares and value of shareholdings

Shareholding guidelines 

Executive Directors are expected to build up a substantial 
shareholding in the company in line with the policy of encouraging 
widespread employee share ownership and to align further the 
interests of Executive Directors and shareholders. The target 
holding is 300% of salary for the Chief Executive and 200% of salary 
for the other Executive Directors. Shares that count towards these 
guidelines include any shares held unencumbered by an Executive 
Director, their spouse and/or dependent children plus any shares 
vested but held pending release under a share plan. Executive 
Directors have five years from the date of appointment to reach  
the guideline. Once the guideline has been met, it is not retested, 
other than when shares are sold.

With effect from 2018, shareholding guidelines for Executive 
Directors were extended post-retirement. Executive Directors are 
required to retain half of the current guideline for a period of two 
years post-retirement in respect of shares vested from company 
incentive plans. 

The shareholding guidelines do not apply to the Chairman and 
Non-Executive Directors. However, a minimum of 25% of the basic 
Non-Executive Directors’ fee is paid in Pearson shares that the 
Non-Executive Directors have committed to retain for the period  
of their directorships.

Directors’ interests*

The share interests of the Directors and their connected persons are as follows:

Director

Chair

Sidney Taurel

Executive Directors

John Fallon

Coram Williams

Non-Executive Directors

Elizabeth Corley

Vivienne Cox

Josh Lewis

Linda Lorimer

Michael Lynton

Tim Score

Lincoln Wallen

Current 
shareholding 
(ordinary shares)
at 31 Dec 18

Conditional shares 
at 31 Dec 18

Total number of 
ordinary and 
conditional shares 
at 31 Dec 18

Guideline  
(% salary)

Guideline met?

89,422

–

–

–

326,784

15,010

995,000

582,000

1,321,784

597,010

13,245

6,282

12,524

8,902

3,488

26,489

6,346

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Yes

300%

200% n/a (see note 4)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Note 1: The current value of the Executive Directors’ shareholdings is based on 
the closing market value of Pearson shares of 841.4p on 1 March 2019 against 
base salaries at 31 December 2018. 

Note 2: Ordinary shares include both ordinary shares listed on the London  
Stock Exchange and American Depositary Receipts (ADRs) listed on the New  
York Stock Exchange. The figures include both shares and ADRs acquired by 
individuals under the long-term incentive plan and any legacy share plans  
they might have participated in.

Note 3: Conditional shares means unvested shares which remain subject to 
performance conditions and continuing employment for a pre-defined period.

Note 4: Coram Williams has five years from the date of his appointment as an 
Executive Director on 1 August 2015 to reach the shareholding guideline.

Note 5: There have been no changes in the interests of any Director between  
31 December 2018 and 1 March 2019, being the latest practicable date prior  
to the publication of this report.

Pearson plc Annual report and accounts 2018121

Status

Movements in Directors’ interests in share awards during 2018*

Date  
of award

Vesting  
date

Number  
of shares  
as at  
1 Jan 2018

Awarded 

Released 

Lapsed 

Number of 
shares as at 
31 Dec 2018

Plan

John Fallon

LTIP

Coram Williams

8 May 2018

1 May 2021

246,000

246,000

Outstanding subject to performance

11 Sep 2017

1 May 2020

366,000

366,000

Outstanding subject to performance

3 May 2016

3 May 2019

383,000

749,000

246,000

383,000

995,000

Performance tested to  
31 December 2018 (see Note 3)

LTIP

8 May 2018

1 May 2021

145,000

145,000

Outstanding subject to performance

11 Sep 2017

1 May 2020

215,000

215,000

Outstanding subject to performance

3 May 2016

3 May 2019

222,000

437,000

145,000

222,000

582,000

Performance tested to  
31 December 2018 (see Note 3)

Note 1: Released means where shares have been transferred to participants.

Note 2: TSR is measured relative to the constituents of the FTSE World Media 
Index for 2016 LTIP awards. For the LTIP awards granted in 2017 and 2018,  
TSR is measured relative to the constituents of the FTSE 100.

Note 3: The performance targets for the 2016 award were partially met and 
therefore 42% of this award will vest on 1 May 2019 and the remaining portion 
will lapse. Vested shares will be subject to an additional two-year holding period 
to 3 May 2021.

Performance targets for outstanding awards under the Long-Term Incentive Plan (LTIP)

The details of outstanding awards and their performance conditions under the Long-Term Incentive Plan (LTIP) as described in the table 
above is set out in the following table.

Date of award

8 May 2018

Share price  
on date  
of award

Vesting  
date

Performance 
measures

Weighting

Performance 
 period

Payout at  
threshold

Payout at  
maximum

893.6p 1 May 2021

Relative TSR

One-third 1 Jan 2018 to 31 Dec 2020

25% at median

100% at upper quartile

11 September 2017

586.0p 1 May 2020

Relative TSR

30% 1 Jan 2017 to 31 Dec 2019

25% at median

100% at upper quartile

ROIC

One-third

 Adjusted EPS

One-third

FY 2020

FY 2020

15% for ROIC of 5%

100% for ROIC of 8%

15% for EPS 65p

100% for EPS 80p

ROIC

Adjusted EPS

30%

40%

FY 2019

FY 2019

15% for ROIC of 4.5%

100% for ROIC of 7.5%

15% for EPS 55p

100% for EPS 75p

R  Executive Directors’ retirement benefits and entitlements*

Details of the Directors’ pension entitlements and pension-related benefits during the year are as follows: 

Director

John Fallon

Coram Williams

Value of defined benefit 
over the period 
£000s

Other allowances in 
lieu of pension 
£000s

Total annual 
value in 2018 
£000s

Accrued pension 
at 31 Dec 18  
£000s

54

206

206

54

106

36

Note 1: The accrued pension at 31 December 2018 is the deferred annual pension  
to which the member would be entitled on ceasing pensionable service  
on 31 December 2018. It relates to the pension payable from the UK Plan.  
Normal retirement age is 62. 

Note 3: Other allowances in lieu of pension represent the cash allowances  
paid in lieu of the previous FURBS arrangements. 

Note 4: Total annual value is the sum of the previous two columns and is 
disclosed in the single figure of remuneration table.

Note 2: The value of defined benefit over the period comprises the defined 
benefit input value, less inflation, less individual contribution.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements122

2018 remuneration report

Plans

John Fallon – The Pearson Group Pension Plan  
John attained the maximum service accrual for this benefit when he 
reached 20 years’ service in October 2017. With effect from this date, 
he had accrued a benefit of two-thirds of his final pensionable salary 
and no further service-related benefits can accrue under the Plan. 
Based on the 2018/2019 earnings cap of £160,800, he will have 
accrued a pension of £105,884 per annum at this time. When the 
earnings cap under the Plan rules is increased in the future in line 
with increases in the UK retail price index, his final salary pension 
benefit will increase accordingly. 

In addition, he received a taxable and non-pensionable  
cash supplement (of 26% of salary) in lieu of the previous  
FURBS arrangement. During 2018, John received the pension 
supplement of 26% of salary only. There are no enhanced early 
retirement benefits.

Coram Williams – The Pearson Group Pension Plan  
Accrual rate of 1/60th of pensionable salary per annum,  
restricted to the Plan earnings cap (£160,800 per annum in  
2018/19), with continuous service with a service gap. There are  
no enhanced early retirement benefits.

Chair and Non-Executive Director remuneration*

The remuneration paid to the Chairman and Non-Executive Directors in respect of the financial years ended 31 December 2018 and  
31 December 2017 are as follows: 

Director 
£000s

Sidney Taurel

Elizabeth Corley

Vivienne Cox

Josh Lewis

Linda Lorimer

Michael Lynton

Harish Manwani

Tim Score

Lincoln Wallen

Total

Total fees

Taxable benefits

500

115

128

88

98

69

29

116

91

11

–

3

4

4

–

1

–

5

2018

Total

511

115

131

92

102

69

30

116

96

Total fees

Taxable benefits

500

112

123

85

97

–

81

113

91

12

–

3

59

5

–

4

–

6

2017

Total

512

112

126

144

102

–

85

113

97

1,234

28

1,262

1,202

89

1,291

Note 1: A minimum of 25% of the Chairman’s and Non-Executive Directors’ basic fee is paid in shares, effective from the 2017 AGM policy approval.

Note 2: Taxable benefits refer to travel, accommodation and subsistence expenses incurred while attending Board meetings during the period that were paid or 
reimbursed by the company which are deemed by HMRC to be taxable in the UK. The amounts in the table above include the grossed-up cost of UK tax to be paid by 
the company on behalf of the Directors. Michael Lynton joined the Pearson Board as a Non-Executive Director with effect from 1 February 2018. Harish Manwani 
retired from the Board at the AGM in May 2018.

Payments to former Directors*

There were no payments to former Directors in 2018.

Payments for loss of office*

There were no payments for loss of office made to or agreed  
for directors in 2018.

Service contracts

The terms and conditions of appointment of our Directors are 
available for inspection at the company’s registered office during 
normal business hours and at the annual general meeting. The 
Executive Directors have notice periods in their service contracts of 
12 months from the company and six months from the Executives. 

Their contracts are dated 31 December 2012 (John Fallon) and  
26 February 2015 (Coram Williams). Non-Executive Directors serve 
Pearson under letters of appointment which are renewed annually 
and do not have service contracts. The Non-Executive Directors’ 
letters of appointment do not contain provision for notice periods  
or for compensation if their appointments are terminated.

Executive Directors’ non-executive directorships

Coram Williams is engaged as a non-executive director of Guardian 
Media Group plc where he also chairs the audit committee.  
He received fees of £39,000 during 2018 in respect of this role.  
In accordance with our policy, he is permitted to retain these fees.

Pearson plc Annual report and accounts 2018123

Historical performance and remuneration

Total shareholder return performance

We set out below Pearson’s total shareholder return (TSR) 
performance relative to the FTSE All-Share index on an annual  
basis over the ten-year period 1 January 2009 to 31 December 2018. 
This comparison has been chosen because the FTSE All-Share 
represents the broad market index within which Pearson shares  
are traded. TSR is the measure of the returns that a company has 
provided for its shareholders, reflecting share price movements  
and assuming reinvestment of dividends (source: Datastream). 

In accordance with the reporting regulations, this section also 
presents Pearson’s TSR performance alongside the single figure  
of total remuneration for the CEO over the last nine years and a 
summary of the variable pay outcomes relative to the prevailing 
maximum at the time.

Total shareholder return £ 

Pearson TSR
FTSE All-share TSR

300

250

200

150

100

50

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

CEO remuneration

Total remuneration  
(single figure, £000s) 

Annual incentive  
(% of maximum) 

Long-term incentive  
(% of maximum) 

Marjorie Scardino

John Fallon

6,370

8,466

8,340 

5,330 

1,727

1,895

1,263

1,518

1,758

3,142

91% 

92% 

76%

24% 

34%

51%

80%

98% 

68% 

37% 

Nil 

Nil

Nil

Nil

24%

44%

45%

Nil

Nil

42%

Annual incentive is the actual annual incentive received by the incumbent  
as a percentage of maximum opportunity.

Total remuneration is as reflected in the single total figure of  
remuneration table.

Long-term incentive is the payout of performance-related restricted shares 
under the LTIP where the year shown is the final year of the performance  
period for the purposes of calculating the single total figure of remuneration.

John Fallon’s total remuneration opportunity is lower than that of the previous 
incumbent. Variable payouts under the Annual and Long-Term Incentive Plans 
reflect performance for the relevant periods.

Comparative information

The following information is intended to provide additional context 
regarding the total remuneration for Executive Directors. 

Relative percentage change in remuneration for CEO

The following table sets out the change between 2017 and 2018 in 
three elements of remuneration for the CEO, in comparison with the 
average for all employees. While the Committee reviews base pay 
for the CEO relative to the broader employee population, benefits 
are driven by local practices and eligibility is determined by level  
and individual circumstances which do not lend themselves  
to comparison.

Average employee base salary has increased due to the disposal of 
businesses which included a significant number of employees in 
lower cost locations. Annual incentives for employees were higher  
in 2017 relative to the CEO whose bonus was reduced to reflect 
shareholder experience at the time.

Change in CEO remuneration 2017/18

Base salary

Allowances and benefits

Annual incentives

 2%

 4%

 3%

Change in employee remuneration 2017/18

Base salary

Allowances and benefits

Annual incentives

 14%

 19%

 17%

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements124

2018 remuneration report

Relative importance of pay spend

The Remuneration Committee in 2018

The Committee considers Directors’ remuneration in the context  
of the company’s allocation and disbursement of resources to 
different stakeholders. In particular, we chose adjusted operating 
profit because this is a measure of our ability to reinvest in the 
company. We include dividends because these constitute an 
important element of our return to shareholders.

All figures in £ millions

Adjusted operating profit

Dividends & share buy-
backs

2018

546 

2017

576 

136 

618 

Total wages and salaries 

1,421 

1,567 

Change

%

-5%

-78%

-9%

£m 

(30)

(482)

(146)

Role

Chair

Internal  
attendees

Name

Title

Elizabeth Corley

Josh Lewis

Tim Score

Sidney Taurel

John Fallon

Independent  
Non-Executive Directors

Chairman of the Board

Chief Executive

Coram Williams

Chief Financial Officer

Anna Vikström Persson

Chief Human Resources 
Officer

Stuart Nolan

SVP, Reward

Stephen Jones

Company Secretary

Note 1: Adjusted operating profit is as set out in the financial statements. 

External advisers Deloitte LLP

Note 2: 2017 figure for dividends & share buy-backs includes one-off share 
buyback of £300m in 2017.

Sidney Taurel was a member of the Committee throughout 2018 as 
permitted under the UK Corporate Governance Code.

Note 3: Wages and salaries include continuing operations only and include 
Directors. Average employee numbers for continuing operations for 2018  
were 24,322 (2017: 30,339). Further details are set out in note 5 to the financial 
statements on p167.

Note 4: Total wages and salaries would be -7% at constant exchange rates.

Dilution and use of equity

Pearson can use existing shares bought in the market, treasury 
shares or newly issued shares to satisfy awards under the 
company’s various share plans. For restricted stock awards under 
the LTIP, the company would normally expect to use existing shares.

There are limits on the amount of new-issue equity we can use.  
In any rolling ten-year period, no more than 10% of Pearson equity 
will be issued, or be capable of being issued, under all Pearson’s 
share plans, and no more than 5% of Pearson equity will be issued, 
or be capable of being issued, under Executive or discretionary 
plans. The headroom available for all Pearson plans, Executive or 
discretionary, and shares held in trust is as follows:

Headroom 

All Pearson plans 

Executive or discretionary plans 

Shares held in trust 

2018

8.5%

5.0%

4.6%

Advisers to the Remuneration Committee

During 2018, the Remuneration Committee received advice  
from independent Remuneration Committee advisers, Deloitte LLP. 
Deloitte LLP were appointed by the Committee in July 2017 following 
a tender process.

Deloitte LLP supplied the Committee with advice on current market 
trends and developments, incentive plan design and target setting, 
investor engagement and other general Executive remuneration 
matters. In respect of their services to the Committee, Deloitte  
LLP were paid fees, which were charged on a time spent basis,  
of £135,900. During the year, separate teams within Deloitte LLP  
also provided Pearson PLC with certain tax and other advisory  
and consultancy services.

Deloitte LLP are founding members of the Remuneration 
Consultants’ Group and adhere to its code of conduct.

The Committee remains satisfied that the advice provided by 
Deloitte LLP was objective and independent and that the provision 
of other services in no way compromised their independence.  
It is the view of the Committee that the Deloitte LLP engagement 
partner and team that provide remuneration advice to the 
Committee do not have connections with Pearson that may impair 
their independence. The Committee reviewed the potential for 
conflicts of interest and judged that there were appropriate 
safeguards against such conflicts.

Pearson plc Annual report and accounts 2018125

Remuneration Committee meeting focus during 2018

Area of 
responsibility

Market

Activities

Noted Deloitte’s overview of  
the current remuneration and 
governance environment.

Performance

Received input from the Audit 
Committee, internal audit and 
from management on the 
financial performance of the 
business and progress against 
strategic measures. Received 
input from investor relations on 
market consensus expectations.

Implementation Reviewed annual salary 
increases for Pearson’s  
Executive Directors,  
Executive management  
and senior leaders.

Governance

Policy

Noted the activity of the  
Standing Committee of  
the Board in relation to the 
operation of the company’s 
equity-based reward 
programmes.

Reviewed wider workforce 
remuneration and  
related policies.

Disclosure and 
engagement

Considered feedback from  
key shareholders and 
governance bodies.

Received a number of updates 
on and considered changes to 
the corporate governance 
environment for executive 
compensation in particular  
in relation to the new UK 
Corporate Governance Code.

Noted and reviewed the status  
of outstanding long-term 
incentive awards based on the 
current view of likely Pearson 
financial performance.

Reviewed and approved 2017 
annual incentive performance 
and payouts for Executive 
Directors, Pearson executive 
management, senior leaders  
and eligible employees.

Noted report on talent,  
retention and voluntary  
leavers from CHRO.

Noted remuneration packages 
for new appointments to the 
Pearson Executive management 
team and termination 
arrangements for leavers.

Reviewed and approved 2018 
individual annual incentive 
opportunities for the Executive 
Directors and Pearson  
executive management.

Reviewed and approved  
2018 employee annual  
incentive plan targets.

Approved nil payout under 2015 
long-term incentive plan awards.

Reviewed and approved 2018 
long-term incentive awards  
for the Executive Directors  
and Pearson Executive 
management, including the 
quantum of awards and targets.

Noted 2018 long-term incentive 
awards for managers.

Noted company’s use of equity 
for employee share plans.

Conducted an evaluation of the 
Committee’s performance.

Reviewed and reconfirmed  
the operation of the Policy  
for 2019 taking into account 
workforce remuneration  
and related polices.

Reviewed and approved 2017 
Directors’ remuneration report.

Noted shareholder feedback  
on 2017 Directors’  
remuneration report.

Reviewed 2018 Annual  
General Meeting season, 
shareholder voting and 
engagement strategy.

Noted template and outline of 
2018 Directors’ remuneration 
report and shareholder 
engagement strategy.

Reviewed 2017 gender pay gap 
report, feedback on actions 
taken and draft 2018 report.

Section 4 Governance/RemunerationOverviewOur strategy in actionOur performanceGovernanceFinancial statements126

2018 remuneration report

Terms of reference

Committee evaluation

Annually, the Committee reviews its own performance, constitution, 
and charter and terms of reference to ensure it is operating at 
maximum effectiveness and recommends any changes it considers 
necessary to the Board for approval. The Committee participated in 
a survey to review its performance and effectiveness in September 
2018, looking at areas such as the clarity of roles and responsibilities, 
the composition of the Committee, the use of time, the quality and 
timeliness of meeting materials, the opportunity for discussion  
and debate, dialogue with management and shareholders and 
access to independent advice. The Committee concluded that it 
continued to operate effectively but should keep looking for 
opportunities for greater simplicity and clarity, and that  
maintaining the high quality of papers continues to be important  
for the effectiveness of the Committee.

Voting on remuneration resolutions

The following table summarises the details of votes cast in respect 
of the remuneration resolutions. 

% of votes cast for

% of votes cast 
against

Votes withheld

Annual remuneration 
votes (2018 AGM)

99.4% 
(622,728,372)

0.6% 
(4,001,793)

2017 Remuneration 
Policy vote (2017 AGM)

68.8% 
(404,615,934)

31.2% 
(183,100,737)

5,547,864

43,738,267

The Directors’ remuneration report has been approved by the 
Board on 11 March 2019 and signed on its behalf by:

Elizabeth Corley  
Chair of Remuneration Committee

The Committee’s full charter and terms of reference are available  
on the Governance page of the company’s website. A summary of 
the Committee’s responsibilities is set out below.

The terms of reference have been updated to reflect the provisions 
of the 2018 Code.

Committee responsibilities:

Determine and 
review policy

Shareholder 
engagement

Determine and regularly review the remuneration 
policies for the Executive Directors, the presidents and 
other members of the Pearson executive management 
(who report directly to the CEO), and overview the 
approach for the senior leadership group. These policies 
include base salary, annual and long-term incentives, 
pension arrangements, any other benefits and 
termination of employment. When setting remuneration 
policy the Committee also takes into account 
remuneration practices and related policies for  
the wider workforce.

Ensure the company maintains an appropriate level  
of engagement with its shareholders and shareholder 
representative bodies in relation to the remuneration 
policy and its implementation.

Review and 
approve 
implementation

Regularly review the implementation and operation  
of the remuneration policy and approve the individual 
remuneration and benefits packages of executive 
management.

Approve 
performance-
related plans

Review long-
term plans

Approve the design of, and determine targets for, any 
performance-related pay plans operated by the Group  
for Pearson executive management and approve the  
total payments to be made under such plans.

Review the design of the company’s long-term incentive 
and other share plans operated by the Group and where 
relevant recommend such plans for approval by the 
Board and shareholders.

Set termination 
arrangements

Advise and decide on general and specific arrangements 
in connection with the termination of employment of 
executive management.

Review targets

Review and approve corporate goals and objectives 
relevant to executive management remuneration and 
evaluate the Executive Directors’ performance in light  
of those goals and objectives.

Determine 
Chairman’s 
remuneration

Delegated responsibility for determining the 
remuneration and benefits package of the Chairman of 
the Board.

Appoint 
remuneration 
consultants

Appoint and set the terms of engagement for any 
remuneration consultants who advise the Committee  
and monitor the cost of such advice.

Talent, retention 
and gender  
pay gap

Review updates from management on talent,  
retention and gender pay gap.

Pearson plc Annual report and accounts 2018Additional disclosures

Pages 78–131 of this document comprise the Directors’ report  
for the year ended 31 December 2018.

Set out below is other statutory and regulatory information  
that Pearson is required to disclose in its Directors’ report. 

Going concern 

The Directors have made an assessment of the Group’s ability  
to continue as a going concern and consider it appropriate to  
adopt the going concern basis of accounting. 

Viability statement

As set out on p76, the Board has also reviewed the prospects  
of Pearson over the three-year period to December 2021 taking 
account of the Company’s strategic plans, a ‘severe but plausible’ 
downside case and further stress testing based on the principal 
risks set out on p62. 

Based on the results of these procedures, and considering the 
Company’s strong balance sheet, the Directors have a reasonable 
expectation that Pearson will be able to continue in operation and 
meet its liabilities as they fall due over the three-year period ending 
December 2021. Further details of the Group’s liquidity are shown  
in Financial review (see p44–50). 

Share capital

Details of share issues and cancellations are given in note 27  
to the financial statements on p201. The Company has a single  
class of shares which is divided into ordinary shares of 25p each.  
The ordinary shares are in registered form. As at 31 December  
2018, 781,078,167 ordinary shares were in issue. At the AGM held  
on 4 May 2018, the Company was authorised, subject to certain 
conditions, to acquire up to 78,065,281 ordinary shares by market 
purchase. Shareholders will be asked to renew this authority at  
the AGM on 26 April 2019. 

127

Share buyback

In line with our capital allocation priorities, the Board decided to  
use part of the proceeds from the transaction regarding our stake in 
Penguin Random House in 2017 to return £300m of surplus capital 
to shareholders, in addition to continuing to invest in our business 
and maintain a strong balance sheet.

We launched a £300m share buyback, beginning on 18 October 
2017 and completed the programme on 16 February 2018, 
repurchasing a total of 42,835,577 shares at an average price  
of 700p. 

Major shareholders

Information provided to the Company pursuant to the Financial 
Conduct Authority’s Disclosure and Transparency Rules (DTR) is 
published on a Regulatory Information Service and on the 
Company’s website.

As at 31 December 2018, the Company had been notified under  
DTR 5 of the following holders of significant voting rights in  
its shares.

Schroders plc

Silchester International Investors LLP

The Goldman Sachs Group, Inc

Lindsell Train Limited

Ameriprise Financial, Inc. and its group

Libyan Investment Authority1

Number  
of voting  
rights

Percentage  
as at date of 
notification

97,090,310

77,889,093

49,024,780

41,393,237

41,236,375

24,431,000

12.43%

9.98%

6.33%

5.03%

5.02%

3.01%

1  Based on notification to the Company dated 7 June 2010. We have been 

notified of no change to this holding since that date. Assets belonging to,  
or owned, held or controlled on 16 September 2011 by the Libyan Investment 
Authority and located outside Libya on that date, are frozen in accordance 
with Article 5(4) of Regulation 2016/44 of the Council of the European Union.

Between 31 December 2018 and 11 March 2019, being the latest 
practicable date before the publication of this report, the Company 
received further notifications under DTR 5, with the most recent 
positions being as follows: 

 Schroders plc disclosed a holding of 11.73%

  The Goldman Sachs Group, Inc disclosed a holding of 7.75%.

Section 4 Governance/Additional disclosuresOverviewOur strategy in actionOur performanceGovernanceFinancial statements128

Additional disclosures

Annual General Meeting

The notice convening the AGM, to be held at 12 noon on  
Friday, 26 April 2019 at IET London, 2 Savoy Place, London  
WC2R 0BL, is contained in a circular to shareholders to be  
dated 25 March 2019.

Registered auditors

In accordance with section 489 of the Act, a resolution proposing  
the reappointment of PricewaterhouseCoopers LLP as auditors  
to the Company will be proposed at the AGM, at a level  
of remuneration to be agreed by the Audit Committee. 

Amendment to Articles of Association

Any amendments to the Articles of Association of the Company  
(‘the Articles’) may be made in accordance with the provisions  
of the Act by way of a special resolution.

Rights attaching to shares

The rights attaching to the ordinary shares are defined in the 
Articles. A shareholder whose name appears on the Company’s 
register of members can choose whether his/her shares are 
evidenced by share certificates (i.e. in certificated form) or held 
electronically (i.e. uncertificated form) in CREST (the electronic 
settlement system in the UK).

Subject to any restrictions below, shareholders may attend  
any general meeting of the Company and, on a show of hands,  
every shareholder (or his/her representative) who is present at  
a general meeting has one vote on each resolution and, on a poll, 
every shareholder (whether an individual or a corporation) present 
in person or by proxy shall have one vote for every 25p of nominal 
share capital held. A resolution put to the vote at a general meeting 
is decided on a show of hands unless before, or on the declaration  
of the result of, a vote on a show of hands, a poll is demanded.  
A poll can be demanded by the Chair of the meeting, or by at least 
three shareholders (or their representatives) present in person  
and having the right to vote, or by any shareholders (or their 
representatives) present in person having at least 10% of the total 
voting rights of all shareholders, or by any shareholders (or their 
representatives) present in person holding ordinary shares on  
which an aggregate sum has been paid up of at least 10% of the total 
sum paid up on all ordinary shares. At this year’s AGM, voting will 
again be conducted on a poll, consistent with best practice.

Shareholders can declare a final dividend by passing an ordinary 
resolution but the amount of the dividend cannot exceed the 
amount recommended by the Board. The Board can pay interim 
dividends on any class of shares of the amounts and on the dates 
and for the periods they decide. In all cases the distributable profits 
of the Company must be sufficient to justify the payment of the 
relevant dividend.

The Board may, if authorised by an ordinary resolution of the 
shareholders, offer any shareholder the right to elect to receive  
new ordinary shares, which will be credited as fully paid, instead  
of their cash dividend.

Any dividend which has not been claimed for 12 years after it 
became due for payment will be forfeited and will then belong  
to the Company, unless the Directors decide otherwise.

If the Company is wound up, the liquidator can, with the sanction  
of a special resolution passed by the shareholders, divide among  
the shareholders all or any part of the assets of the Company and 
he/she can value assets and determine how the division shall be  
carried out as between the shareholders or different classes of 
shareholders. The liquidator can also, with the same sanction, 
transfer the whole or any part of the assets to trustees upon  
such trusts for the benefit of the shareholders.

Voting at general meetings

Any form of proxy sent by the shareholders to the Company in 
relation to any general meeting must be delivered to the Company 
(via its registrars), whether in written or electronic form, not less 
than 48 hours before the time appointed for holding the meeting  
or adjourned meeting at which the person named in the 
appointment proposes to vote.

The Board may decide that a shareholder is not entitled to attend or 
vote either personally or by proxy at a general meeting or to exercise 
any other right conferred by being a shareholder if he/she or any 
person with an interest in shares has been sent a notice under 
section 793 of the Act (which confers upon public companies the 
power to require information with respect to interests in their voting 
shares) and he/she or any interested person failed to supply the 
Company with the information requested within 14 days after 
delivery of that notice. The Board may also decide, where the 
relevant shareholding comprises at least 0.25% of the nominal  
value of the issued shares of that class, that no dividend is payable  
in respect of those default shares and that no transfer of any  
default shares shall be registered.

Pearson plc Annual report and accounts 2018129

Appointment and replacement of Directors

The Articles contain the following provisions in relation to Directors:

Directors shall be no less than two in number. Directors may be 
appointed by the Company by ordinary resolution or by the Board.  
A Director appointed by the Board shall hold office only until the 
next AGM and shall then be eligible for reappointment, but shall  
not be taken into account in determining the Directors or the 
number of Directors who are to retire by rotation at that meeting. 
The Board may from time to time appoint one or more Directors to 
hold Executive office with the Company for such period (subject to 
the provisions of the Act) and upon such terms as the Board may 
decide and may revoke or terminate any appointment so made.

The Articles provide that, at every AGM of the Company, at least 
one-third of the Directors shall retire by rotation (or, if their number 
is not a multiple of three, the number nearest to one-third). The first 
Directors to retire by rotation shall be those who wish to retire and 
not offer themselves for re-election. Any further Directors so to 
retire shall be those of the other Directors subject to retirement  
by rotation who have been longest in office since they were last 
re-elected but, as between persons who became or were last 
re-elected on the same day, those to retire shall (unless they 
otherwise agree among themselves) be determined by lot.  
In addition, any Director who would not otherwise be required  
to retire shall retire by rotation at the third AGM after they  
were last re-elected.

Notwithstanding the provisions of the Articles, the Board has 
resolved that all Directors should offer themselves for re-election 
annually, in accordance with the UK Corporate Governance Code 
(the Code).

The Company may by ordinary resolution remove any Director 
before the expiration of his/her term of office. In addition, the  
Board may terminate an agreement or arrangement with any 
Director for the provision of his/her services to the Company.

Pearson operates an employee benefit trust to hold shares,  
pending employees becoming entitled to them under the 
Company’s employee share plans. There were 3,224,665 shares  
held as at 31 December 2018. The trust has an independent trustee 
which has full discretion in relation to the voting of such shares.  
A dividend waiver operates on the shares held in the trust. 

Pearson also operates two nominee shareholding arrangements 
which hold shares on behalf of employees. There were 2,387,192 
shares held in the Sharestore account and 443,616 shares held in  
the Global Nominee account as at 31 December 2018. The beneficial 
owners of shares held in Sharestore are invited to submit voting 
instructions online at www.shareview.co.uk and Global Nominee 
participants are invited to submit voting instructions by e-mail to 
nominee@equiniti.com. If no instructions are given by the beneficial 
owner by the date specified, the trustees holding these shares will 
not exercise the voting rights.

Transfer of shares

The Board may refuse to register a transfer of a certificated share 
which is not fully paid, provided that the refusal does not prevent 
dealings in shares in the Company from taking place on an open  
and proper basis. The Board may also refuse to register a transfer  
of a certificated share unless: (i) the instrument of transfer is lodged, 
duly stamped (if stampable), at the registered office of the Company 
or any other place decided by the Board, and is accompanied by the 
certificate for the share to which it relates and such other evidence 
as the Board may reasonably require to show the right of the 
transferor to make the transfer; (ii) it is in respect of only one class  
of shares; and (iii) it is in favour of not more than four transferees.

Transfers of uncertificated shares must be carried out using  
CREST and the Board can refuse to register a transfer of an 
uncertificated share in accordance with the regulations  
governing the operation of CREST.

Variation of rights

If at any time the capital of the Company is divided into different 
classes of shares, the special rights attaching to any class may be 
varied or revoked either:

(i) With the written consent of the holders of at least 75% in nominal 
value of the issued shares of the relevant class; or

(ii) With the sanction of a special resolution passed at a separate 
general meeting of the holders of the shares of the relevant class.

Without prejudice to any special rights previously conferred on the 
holders of any existing shares or class of shares, any share may be 
issued with such preferred, deferred or other special rights, or such 
restrictions, whether in regard to dividend, voting, return of capital 
or otherwise as the Company may from time to time by ordinary 
resolution determine.

Section 4 Governance/Additional disclosuresOverviewOur strategy in actionOur performanceGovernanceFinancial statements130

Additional disclosures

Powers of the Directors

Other statutory information

Subject to the Articles, the Act and any directions given by special 
resolution, the business of the Company will be managed by the 
Board who may exercise all the powers of the Company, including 
powers relating to the issue and/or buying back of shares by the 
Company (subject to any statutory restrictions or restrictions 
imposed by shareholders in general meeting).

Significant agreements 

The following significant agreements contain provisions entitling  
the counterparties to exercise termination or other rights in the 
event of a change of control of the Company:

At 31 December 2018, the Group had a $1,750m revolving credit 
facility agreement dated August 2014 which matures in August  
2021 between, among others, the Company, Barclays Bank plc  
(Agent) and the banks and financial institutions named therein  
as lenders (the Facility), under which any such bank may, upon a 
change of control of the Company, require its outstanding advances, 
together with accrued interest and any other amounts payable  
in respect of such Facility, and its commitments, to be cancelled, 
each within 60 days of notification to the banks by the Agent.  
On 19 February 2019, this revolving credit facility was amended  
to total $1,190m and the maturing date was extended to February 
2024 with the same provisions. For these purposes, a ‘change of 
control’ occurs if the Company becomes a subsidiary of any other 
company, or one or more persons acting either individually or  
in concert obtains control (as defined in section 1124 of the 
Corporation Tax Act 2010) of the Company.

Shares acquired through the Company’s employee share plans  
rank pari passu with shares in issue and have no special rights.  
For legal and practical reasons, the rules of these plans set out  
the consequences of a change of control of the Company.

Other information that is required by the Companies Act 2006  
(the Act) to be included in the Directors’ report, and which is 
incorporated by reference, can be located as follows:

Summary disclosures index

Dividend recommendation

Financial instruments and financial risk management

Important events since year end

Future development of the business

Research and development activities 

Employment of disabled persons 

Employee involvement

Greenhouse gas emissions

See more

p45 

p186–189

p50

p10–43

p30

p34

p32–40

p39

With the exception of the dividend waiver described on p128–129  
there is no information to be disclosed in accordance with  
Listing Rule 9.8.4.

No political donations or contributions were made or expenditure 
incurred by the Company or its subsidiaries during the year.

Fair, balanced and understandable reporting and 
disclosure of information

As required by the Code, we have established arrangements to 
ensure that all information we report to investors and regulators  
is fair, balanced and understandable. A process and timetable  
for the production and approval of this year’s report was agreed  
by the Board at its meeting in December 2018. The full Board  
then had the opportunity to review and comment on the report  
as it progressed.

Representatives from financial reporting, corporate affairs, 
company secretarial, legal and internal audit, compliance and risk 
are involved in the preparation and review of the annual report  
to ensure a cohesive and balanced approach and, as with all of  
our financial reporting, our Verification Committee conducts  
a thorough verification of narrative and financial statements.  
We also have procedures in place to ensure the timely release of 
inside information, through our Market Disclosure Committee.

The Audit Committee is also available to advise the Board on  
certain aspects of the report, to enable the Directors to fulfil  
their responsibility in this regard. The Directors consider that the 
annual report and accounts, taken as a whole, is fair, balanced  
and understandable and provides the information necessary for 
shareholders to assess the Company’s position and performance, 
business model and strategy. 

Pearson plc Annual report and accounts 2018131

The Directors also confirm that, for each Director in office at the  
date of this report:

  So far as the Director is aware, there is no relevant audit 
information of which the Group and Company’s auditors  
are unaware

  They have taken all the steps that they ought to have taken as 
Directors in order to make themselves aware of any relevant  
audit information and to establish that the Group and the 
company’s auditors are aware of that information.

Directors in office

The following Directors were in office during the year and up until 
the signing of the financial statements:

E P L Corley

V Cox

J J Fallon

S J Lewis

L K Lorimer

H Manwani (stepped down 4 May 2018)

T Score

S Taurel

L Wallen

C Williams

M M Lynton (appointed 1 February 2018)

The Directors’ report has been approved by the Board on  
11 March 2019 and signed on its behalf by:

Stephen Jones 
Company Secretary

Section 4 Governance/Additional disclosuresOverviewOur strategy in actionOur performanceGovernanceFinancial statements132

Statement of Directors’ responsibilities

Statement of Directors’ responsibilities 

The Directors are responsible for preparing the annual report  
and the financial statements in accordance with applicable law  
and regulation.

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law, the Directors have prepared 
the Group and Company financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted by 
the European Union. Under company law, the Directors must not 
approve the financial statements unless they are satisfied that they 
give a true and fair view of the state of affairs of the Group and 
Company and of the profit or loss of the Group for that period.  
In preparing the financial statements, the Directors are required to:

Each of the Directors, whose names and functions are listed on  
p80–81, confirms that, to the best of their knowledge:

  The Group and Company financial statements, which have been 
prepared in accordance with IFRSs as adopted by the European 
Union, give a true and fair view of the assets, liabilities, financial 
position and profit of the Group and Company 

  The strategic report contained in the annual report includes a fair 
review of the development and performance of the business and 
the position of the Group and Company, together with a description 
of the principal risks and uncertainties that they face.

This responsibility statement has been approved by the Board  
on 11 March 2019 and signed on its behalf by: 

Coram Williams  
Chief Financial Officer

  Select suitable accounting policies and then apply  
them consistently

  State whether applicable IFRSs as adopted by the European  
Union have been followed for the Group and Company financial 
statements, subject to any material departures disclosed and 
explained in the financial statements

  Make judgements and accounting estimates that are reasonable 
and prudent

  Prepare the financial statements on the going concern basis  
unless it is inappropriate to presume that the Group and  
Company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy  
at any time the financial position of the Group and Company  
and enable them to ensure that the financial statements and  
the Directors’ Remuneration Report comply with the Companies  
Act 2006 and, as regards the Group financial statements,  
Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of  
the Group and Company and hence for taking reasonable steps  
for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity  
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Pearson plc Annual report and accounts 2018Section 5 Financial statements

133
133

Financial 
statements

In this section

Consolidated financial statements

187 19 Financial risk management

134  Independent auditor’s report to the 

190 20 Intangible assets – pre-publication

members of Pearson plc 

190 21 Inventories

142 Consolidated income statement 

143  Consolidated statement of  
comprehensive income 

144 Consolidated balance sheet 

146  Consolidated statement of changes  

in equity 

191 22 Trade and other receivables

192 23  Provisions for other liabilities  

and charges

192 24 Trade and other liabilities
193 25  Retirement benefit and other  

post-retirement obligations

147 Consolidated cash flow statement 

199 26 Share-based payments

201 27 Share capital and share premium

Notes to the consolidated financial statements

201 28 Treasury shares

148

158

161

165

167

168

168

171

173

1 Accounting policies

2 Segment information

3 Revenue from contracts with customers

4 Operating expenses

5 Employee information

6 Net finance costs

7 Income tax

8 Earnings per share

9 Dividends

173 10 Property, plant and equipment

174 11 Intangible assets
178 12  Investments in joint ventures  

and associates

180 13 Deferred income tax

202 29 Other comprehensive income

203 30 Business combinations

203 31 Disposals 

204 32 Held for sale

205 33 Cash generated from operations

206 34 Contingencies

207 35 Commitments

207 36 Related party transactions

208 37 Events after the balance sheet date

208 38 Accounts and audit exemptions

Company financial statements

209 Company balance sheet 

210 Company statement of changes in equity 

181 14 Classification of financial instruments

211 Company cash flow statement 

183 15 Other financial assets

183 16 Derivative financial instruments and 

hedge accounting
185 17  Cash and cash equivalents  

(excluding overdrafts)

186 18 Financial liabilities – borrowings

212 Notes to the company financial statements 

220  Five-year summary 

222  Financial key performance indicators 

229 Shareholder information

O
v
e
r
v
i
e
w

O
u
r
s
t
r
a
t
e
g
y
i

n
a
c
t
i
o
n

O
u
r
p
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

OverviewOur strategy in actionOur performanceGovernanceFinancial statements 
 
 
 
 
134

Independent auditor’s report to the members  
of Pearson plc

Report on the audit of the financial statements

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion

We conducted our audit in accordance with International Standards 
on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the auditors’ responsibilities 
for the audit of the financial statements section of our report.  
We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion.

Independence

We remained independent of the Group in accordance with the 
ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as 
applicable to listed public interest entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit 
services prohibited by the FRC’s Ethical Standard were not provided 
to the Group or to the parent company.

Other than those disclosed in note 4 to the financial statements, we 
have provided no non-audit services to the Group or to the parent 
company in the period from 1 January 2018 to 31 December 2018.

Opinion

In our opinion, Pearson plc’s Group financial statements and parent 
company financial statements (the “financial statements”):

  give a true and fair view of the state of the Group’s and of the 
parent company’s affairs at 31 December 2018 and of the  
Group’s profit and of the Group’s and the parent company’s  
cash flows for the year then ended;

  have been properly prepared in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the parent company’s financial statements, 
as applied in accordance with the provisions of the Companies  
Act 2006; and

  have been prepared in accordance with the requirements of  
the Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within the 
Annual Report and Accounts (the “Annual Report”), which comprise: 
the consolidated and company balance sheets at 31 December 
2018; the consolidated income statement and consolidated 
statement of comprehensive income, the consolidated and 
company cash flow statements and the consolidated and company 
statements of changes in equity for the year then ended; and the 
notes to the consolidated financial statements and notes to the 
company financial statements, which include a description of  
the significant accounting policies.

Our audit approach

Overview

Materiality

Materiality

Audit scope

Areas of
focus

  Overall Group materiality: £25 million (2017: £22 million) based on approximately  
5% of adjusted profit before tax.
  Overall parent company materiality: £45 million (2017: £20 million) based on 
approximately 1% of net assets.

Audit scope

  We conducted work in four key territories, being the UK, US, Brazil and Italy.  
This included full scope audits at three reporting components and specific audit 
procedures at a further 20 components. In addition, we obtained an audit opinion on 
the financial information reported by the Group’s associate, Penguin Random House.
  The territories where we conducted audit procedures, together with work performed 
at corporate functions and at the Group level, accounted for approximately: 69% of  
the Group’s revenue; 64% of the Group’s profit before tax; and 63% of the Group’s 
adjusted profit before tax.

Areas of focus for the 2018 audit were as follows:

 Carrying values of goodwill and intangible assets (Group)
 Returns provisioning (Group)
 Recoverability of pre-publication assets (Group)
 Accounting for major transactions (Group)
 Provisions for uncertain tax positions (Group)
 Finance transformation (Group)
 Risk of fraud in revenue recognition (Group)
 Carrying values of investments in subsidiaries (parent company)

Pearson plc Annual report and accounts 2018135

There are inherent limitations in the audit procedures described 
above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the 
financial statements, the less likely we would become aware of it. 
Also, the risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error,  
as fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations or through collusion.

We did not identify any key audit matters relating to irregularities, 
including fraud. As in all of our audits, we addressed the risk of 
management override of internal controls, including testing journals 
and evaluating whether there was evidence of bias by the directors 
that represented a risk of material misstatement due to fraud,  
and the risk of fraud in revenue recognition. 

The scope of our audit

As part of designing our audit, we determined materiality and 
assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the directors made 
subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and 
considering future events that are inherently uncertain. 

Capability of the audit in detecting irregularities, including fraud

Based on our understanding of the Group and the industry in which 
it operates, we identified that the principal risks of non-compliance 
with laws and regulations related to the failure to comply with 
international tax regulations and we considered the extent to  
which non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations  
that have a direct impact on the financial statements such as  
the Companies Act 2006. We evaluated management’s incentives 
and opportunities for fraudulent manipulation of the financial 
statements (including the risk of override of controls) and 
determined that the principal risks were related to posting 
inappropriate journal entries, management bias in accounting  
for estimates and manipulation of cut-off of shipments at major 
warehouse locations. The Group engagement team shared this risk 
assessment with the component auditors so that they could include 
appropriate audit procedures in response to such risks in their  
work. Audit procedures performed by the Group engagement team 
and/or component auditors included:

  Discussions with management, internal audit and the Group’s  
legal advisors, including consideration of known or suspected 
instances of non-compliance with laws and regulations and fraud;

  Evaluation of the effectiveness of management’s controls designed 
to prevent and detect irregularities; and

  Identifying and testing significant manual journal entries and 
reviewing assumptions and judgements made by management in 
making significant accounting estimates.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements136

Independent auditor’s report to the members of Pearson plc

Key audit matters

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, 
were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. This is not a complete list of all risks identified by our audit. 

Key audit matter

How our audit addressed the key audit matter

Carrying values of goodwill and intangible assets

Refer to note 11 in the Group financial statements.

The Group recorded goodwill of £2,111m and intangible assets  
of £898m at 31 December 2018, including software, acquired 
customer lists, contracts and relationships, acquired  
trademarks and brands and acquired publishing rights.

The Group recorded an impairment charge of £2,548m in 2016 
against the North America CGU. The carrying values of goodwill 
and intangible assets are dependent on future cash flows of the 
underlying CGUs and there is a risk that if management does not 
achieve these cash flows it could give rise to further impairment 
charges. This risk increases in periods when the Group’s trading 
performance and projections do not meet expectations.

The impairment reviews performed by management contain a 
number of significant judgements and estimates. Changes in  
these assumptions can result in materially different impairment 
charges or available headroom.

Returns provisioning

Refer to notes 1b and 24 in the Group financial statements.

The Group has provided £173m for sales returns at 31 December 
2018. The most significant exposure to potential returns within  
the Group arises in the US higher education courseware business. 
Trends in the US market, including the growth of textbook rentals 
and the availability of free online content, continue to affect this 
business and have the potential to impact returns levels if  
shipping practices and arrangements with retailers are not 
managed in response to these trends.

Management provides for returns based on past experience by 
customer and channel, using a three year average methodology.

Recoverability of pre-publication assets

Refer to notes 20 and 32 in the Group financial statements.

The Group has £817m of pre-publication assets at 31 December 
2018 and a further £242m recorded in businesses classified as  
held for sale. Pre-publication assets represent direct costs  
incurred in the development of education platforms, programmes 
and titles prior to their public release.

Judgement is required to assess the recoverability of the carrying 
value of these assets. This judgement is further complicated by  
the transition to digital as the Group invests in new, less proven, 
inter-linked digital content and platforms.

We obtained management’s fair value less costs of disposal impairment model and 
tested and evaluated the reasonableness of key assumptions, including CGU 
identification; operating cash flow forecasts and key inputs into these forecasts;  
the appropriateness of the inclusion of restructuring cost savings; perpetuity growth 
rates; and discount rates.

We tested the mathematical integrity of the forecasts and carrying values in 
management’s impairment model and we confirmed that management’s estimate  
of each CGU’s recoverable amount is appropriately based on the higher of fair value 
less costs of disposal and value-in-use. Our procedures focused on the North America, 
Core and Brazil CGUs where there was lower available headroom.

We agreed the forecast cash flows to board approved budgets, assessed how these 
budgets are compiled and understood key related judgements and estimates,  
including short-term growth rates, corporate cost allocations and restructuring  
costs and related savings.

We deployed valuations experts to assess the perpetuity growth rate and discount  
rate for each CGU by comparison with third party information, past performance and 
relevant risk factors. We also considered management’s estimate of disposal costs  
for reasonableness.

We performed our own sensitivity analyses to understand the impact of reasonably 
possible changes in key assumptions. We agreed with management’s decision to 
provide additional disclosures and sensitivities in note 11 of the consolidated financial 
statements in relation to the North America, Core and Brazil CGUs.

We assessed management’s evaluation of market trends and the Group’s responses 
and considered whether management’s methodology and three year averaging 
remained appropriate. We tested the returns provision calculations at 31 December 
2018 and agreed inputs such as historical sales and returns experience to  
underlying records.

We performed detailed testing over shipment and returns levels around the year-end  
in particular at major shipping locations in the US and UK and evaluated whether these 
gave rise to an increased risk of future returns. We concluded that management had 
adopted methods and reached estimates for future returns that were supportable  
and appropriate.

We assessed the appropriateness of capitalisation and amortisation policies and 
selected a sample of costs deferred to the balance sheet as pre-publication assets to 
test their magnitude and appropriateness for capitalisation and the reasonableness  
of amortisation profiles against sales forecasts, including considering the impact of the 
transition towards digital products. 

We challenged the carrying value of certain pre-publication assets where products are 
yet to be launched, are less proven or where sales are lower than originally anticipated.

We assessed forecast cash flows against historical experience and obtained supporting 
evidence for management’s explanations. Where the pre-publication assets formed 
part of a held for sale business, we considered whether the expected disposal proceeds 
are expected to exceed the carrying value of those assets.

We found the Group’s policies to be appropriate and consistently applied. While 
recoverability of the carrying values of certain assets depends on future sales growth, 
we considered the year-end carrying values to be appropriate and supported by 
reasonable forecasts.

Pearson plc Annual report and accounts 2018137

Key audit matter

How our audit addressed the key audit matter

Accounting for major transactions

Refer to notes 31 and 32 in the Group financial statements.

The Group has disposed of Wall Street English and UTEL during 
2018. Pre-tax gains on disposal of £207m and £19m respectively 
have been recorded on these disposals.

Additionally, at 31 December 2018 the US K12 courseware business 
remains classified as held for sale. Therefore, assets of £648m  
and liabilities of £573m have been classified as held for sale on  
the face of the balance sheet. The Group has recorded the net  
held for sale assets at the lower of carrying value and fair value  
less costs to dispose. No impairments were recorded on 
classification of the US K12 courseware business as held for sale.

We obtained and reviewed the sale agreements and evidence of proceeds received  
for both disposals completed during 2018. We reviewed the contractual agreements to 
assess the accounting treatment and classification of proceeds and the gains on disposal 
of both Wall Street English and UTEL. We consider the accounting treatment to be 
appropriate and the gains to have been appropriately calculated and disclosed.

We have obtained evidence to support the held for sale determination including board 
approval and evidence in support of a well advanced sales process at 31 December 2018. 
From the evidence we have obtained, including the post year-end announcement that a 
disposal transaction has been agreed and is expected to complete in 2019,  
we were satisfied that the US K12 courseware business has been appropriately  
measured and classified as held for sale at 31 December 2018.

Provisions for uncertain tax liabilities

Refer to notes 7 and 34 in the Group financial statements.

The Group is subject to several tax regimes due to the  
geographical diversity of its businesses. At 31 December 2018,  
the Group held provisions for uncertain tax positions of £181m.

Management is required to exercise significant judgement in 
determining the appropriate amount to provide in respect of 
potential tax exposures and uncertain tax positions. The most 
significant potential exposures relate to US tax, transfer pricing, 
tax on prior year disposals and EU state aid. 

Changes in assumptions about the views that might be taken  
by tax authorities can materially impact the level of provisions 
recorded in the financial statements.

We engaged our tax specialists in support of our audit of tax and obtained an 
understanding of the Group’s tax strategy and risks. We recalculated the Group’s  
tax provisions and determined whether the treatments adopted were in line with the 
Group’s tax policies and had been applied consistently.

We evaluated the key underlying assumptions, particularly in the US and UK.  
In making this evaluation, we considered the status of tax authority audits and 
enquiries. We considered the basis and support in particular for provisions not  
subject to tax audit in comparison with our experience for similar situations.

We evaluated the consistency of management’s approach to establishing or changing 
prior provision estimates and validated that changes in prior provisions reflected a 
change in facts and circumstances during 2018. Where provisions have not been 
established, including for material potential exposures like EU state aid, we evaluated 
the basis for management’s judgements, including an assessment of the treatment of 
similar exposures at comparable companies.

We noted that the assumptions and judgements required to formulate these provisions 
mean that the range of possible outcomes is broad. However, based on the evidence 
obtained, we were satisfied that management’s provisioning estimates for uncertain 
tax positions were prepared on a consistent basis with the prior year and were 
adequately supported. 

We also evaluated the disclosures in notes 7 and 34 in relation to uncertain tax 
provisions and we were satisfied that the disclosures were consistent with the 
underlying positions and with the requirements of IAS 1.

Finance transformation

The Group is in the midst of a period of significant change with  
the continued roll-out of The Enabling Programme (TEP) and the 
organisational change resulting from implementing the target 
operating model. The ERP implementation programme continued 
in 2018 with certain US and Canadian businesses going live.

This change represents a risk as controls and processes that  
have been established and embedded over a number of years  
are changed and migrated to the new ERP environment. There is 
an increased risk of break-down in internal control during  
the transition.

We centrally managed the work performed by component audit teams at Pearson 
Finance Services and in migrating markets like the US, which consisted of controls and 
substantive testing, and we conducted oversight visits to key sites impacted by the 
transformation activities to direct the work performed. 

We evaluated the design and tested the operating effectiveness of key automated and 
manual controls both before and after the migration including IT general controls and 
controls over the migration of data into the new ERP environment. We also tested 
balance sheet reconciliations for migrating entities to identify any migration issues. 
Where issues were identified, we performed testing of compensating controls and  
we increased the level of transaction testing to address any residual risk.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements138

Independent auditor’s report to the members of Pearson plc

Key audit matter

How our audit addressed the key audit matter

Risk of fraud in revenue recognition

Refer to notes 1b and 3 in the Group financial statements.

There are two types of complex contracts into which the Group 
enters that require significant judgements and estimates, which 
could be subject to either accidental error or deliberate fraud: 

  Multiple element arrangements, such as the sale of physical 
textbooks accompanied by digital content or supplementary 
workbooks, where revenue is recognised for each element as  
if it were an individual contractual arrangement requiring the 
estimation of its relative fair value;

  Certain long-term contracts that span year-end, where revenue  
is recognised using estimated percentage of completion based  
on costs. These include contracts to design, develop and deliver 
testing and accreditation and contracts to secure students and 
support the online delivery of their teaching.

These complex contracts generate material deferred revenue  
and accrued income balances and are areas where misstatements 
in the underlying assumptions or estimation calculations could 
have a material effect on the financial statements. The accounting 
for certain of these arrangements has been impacted in 2018 by 
the adoption of IFRS 15.

In addition, there are material shipments around year-end from 
major distribution locations giving rise to the potential risk of a  
cut-off error.

Carrying values of investments in subsidiaries

Refer to note 2 in the company financial statements.

The company holds investments in subsidiaries of £6,710m at  
31 December 2018.

Investments in subsidiaries are accounted for at cost less 
impairment in the company balance sheet. Investments are  
tested for impairment if impairment indicators exist. If such 
indicators exist, the recoverable amounts of investments in 
subsidiaries are estimated in order to determine the extent  
of the impairment loss, if any. Any such impairment loss is  
recognised in the income statement. 

Impairment indicators were identified in connection with  
certain of the investments in subsidiaries due to the carrying  
value of investments exceeding their net assets. As a result,  
an impairment loss of £57m was recognised against the carrying 
value of the company’s investment in Pearson International 
Finance Limited. 

Where books are sold together with workbooks that are delivered later or companion 
digital materials that are made available online, we assessed the basis for allocation  
of the purchase price between each element based on individual contractual 
arrangements and tested the detailed calculations supporting the revenue deferral 
calculations. This included validating adjustments for the extent of user take-up of 
digital content to underlying support. We found the revenue deferrals to be based on 
reasonable estimates of the relative fair value of each element and to be properly and 
consistently calculated.

For a selection of the larger, more judgemental and more recent long-term contracts, 
covering both assessment activities and online delivery of teaching, we reviewed the 
contracts and assessed the accounting methodologies being applied to calculate the 
proportion of revenue being recognised. We also tested costs incurred to date and 
management’s estimates of forecast costs and revenues by reference to historical 
experience and current contract status.

We reviewed revenue recognised around year-end to ensure that it was recognised in 
the right period, focusing on the Group’s major shipping locations.

In addition, we have performed manual journals testing focusing on unusual or 
unexpected entries to revenue and we have tested the more significant adjustments 
required on adoption of IFRS 15 for accuracy and completeness.

Our testing showed that revenue recognition practices are in accordance with Group 
policies and related accounting standards with appropriate methods for calculating  
the revenue recognised.

We evaluated management’s assumption whether any indicators of impairment 
existed by comparing the carrying values of investments in subsidiaries with their  
net assets at 31 December 2018. 

For the investment in Pearson International Finance Limited where an impairment of 
£57m was recorded, we challenged management on the basis of the impairment 
recognised and considered how it had been calculated by reference to the relevant 
accounting requirements to conclude on its reasonableness. 

For other investments where the net assets were lower than the carrying values but  
no impairment was recognised, we considered their recoverable value by reference to 
the fair value less costs of disposal of the investments compared to their carrying 
values at 31 December 2018. 

As a result of our work, we agreed with management that the impairment charge was 
appropriate and that the remaining carrying values of the investments held by the 
company at 31 December 2018 are supportable in the context of the company financial 
statements taken as a whole.

The impairment assessment performed by management was 
considered a key audit matter given the size of the underlying 
investment carrying values and recognising the significance of  
the impairment loss that has been recorded. The assessment 
required the application of management judgement, particularly in 
determining whether any impairment indicators have arisen that 
trigger the need for an impairment assessment and in assessing 
whether the carrying value of each investment can be supported 
by the recoverable amount. 

Pearson plc Annual report and accounts 2018139

How we tailored our audit scope

We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the 
Group and the parent company, the accounting processes and 
controls and the industry in which they operate.

The consolidated financial statements are a consolidation of 479 
reporting units, each of which is considered to be a component.  
We identified three components in the UK, US and Italy that required 
a full scope audit due to their size. Audit procedures over specific 
financial statement line items were performed at a further 20 
components in the UK, US and Brazil to give appropriate audit 
coverage. In addition, we obtained an audit opinion on the financial 
information reported by the US component of the Group’s associate, 
Penguin Random House.

In establishing the overall approach to the Group audit, we 
determined the type of work that needed to be performed at  
the components by us, as the Group engagement team, or 
component auditors within PwC UK and from other PwC network 
firms operating under our instruction. Where the work was 
performed by component auditors, we determined the level of 
involvement we needed to have in the audit work at those reporting 
units to be able to conclude whether sufficient appropriate audit 
evidence had been obtained as a basis for our opinion on the 
consolidated financial statements as a whole.

We performed full scope audits in respect of US Higher Education, 
Pearson Education UK, Pearson Italy and Penguin Random House 
US which, in our view, required a full scope audit due to their size.

We performed specified procedures at 20 components over 
financial statement line items including revenue, trade and other 
receivables and deferred income, cash, software intangibles, 
accruals, provisions for returns, product development and 
amortisation, fixed assets and depreciation, cost of sales and 
operating expenses. This ensured that sufficient and appropriate 
audit procedures were performed to achieve sufficient coverage 
over these financial statement line items.

In addition to instructing and reviewing the reporting from our 
component audit teams, we conducted visits to component teams  
in the US (New York and Minneapolis), Italy, Brazil and the UK 
(Belfast), which included file reviews and attendance at key  
meetings with local management. We also had regular dialogue  
with component teams throughout the year.

The Group consolidation, financial statement disclosures and 
corporate functions were audited by the Group audit team.  
This included our work over taxation, goodwill and intangible  
assets, post-retirement benefits and major transactions.

Taken together, the components and corporate functions where we 
conducted audit procedures accounted for approximately 69% of 
the Group’s revenue, 64% of the Group’s statutory profit before tax 
and 63% of the Group’s adjusted profit before tax. This provided  
the evidence we needed for our opinion on the consolidated 
financial statements taken as a whole. This was before considering 
the contribution to our audit evidence from performing audit  
work at the Group level, including disaggregated analytical review 
procedures, which covers certain of the Group’s smaller and lower 
risk components that were not directly included in our Group  
audit scope.

Materiality 

The scope of our audit was influenced by our application of 
materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to 
determine the scope of our audit and the nature, timing and extent of 
our audit procedures on the individual financial statement line items 
and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate, on the financial statements as a whole. 

Based on our professional judgement, we determined materiality  
for the financial statements as a whole as follows:

Group financial statements

Overall 
materiality

£25 million  
(2017: £22 million).

Parent company financial 
statements

£45 million  
(2017: £20 million).

How we 
determined it

Approximately 5% of 
adjusted profit before tax.

Approximately 1% of  
net assets

Rationale for 
benchmark 
applied

We consider net assets to  
be an appropriate 
benchmark for a Group 
holding company. Certain 
account balances were 
included in scope for the 
Group audit and were 
audited to a materiality  
level set below Group  
overall materiality.

Note 8 of the financial 
statements explains that  
the Group’s principal 
measure of performance is 
adjusted operating profit 
(£546m), which excludes 
one-off gains and losses, 
costs of major restructuring 
and acquired intangible 
asset amortisation, in order 
to present results from 
operating activities on a 
consistent basis. From 
adjusted operating profit, we 
deducted net finance costs.

For each component in the scope of our Group audit, we allocated  
a materiality that is less than our overall Group materiality.  
The range of materiality allocated across components was  
between £3m and £20m.

We agreed with the Audit Committee that we would report to  
them misstatements identified during our audit above £2 million 
(2017: £2 million) as well as misstatements below those amounts 
that, in our view, warranted reporting for qualitative reasons.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements140

Independent auditor’s report to the members of Pearson plc

Going concern

Strategic report and governance report

In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We have nothing material to add  
or to draw attention to. However, 
because not all future events or 
conditions can be predicted, this 
statement is not a guarantee as to 
the Group’s and parent company’s 
ability to continue as a going concern. 
For example, the terms on which  
the United Kingdom may withdraw 
from the European Union, which is 
currently due to occur on 29 March 
2019, are not clear and it is difficult  
to evaluate all of the potential 
implications on the Group’s trade, 
customers, suppliers and the  
wider economy.

We have nothing to report.

We are required to report if we have 
anything material to add or draw 
attention to in respect of the 
directors’ statement in the financial 
statements about whether the 
directors considered it appropriate 
to adopt the going concern basis of 
accounting in preparing the financial 
statements and the directors’ 
identification of any material 
uncertainties to the Group’s and the 
parent company’s ability to continue 
as a going concern over a period of at 
least twelve months from the date of 
approval of the financial statements.

We are required to report if the 
directors’ statement relating to  
going concern in accordance with 
Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge 
obtained in the audit.

Reporting on other information 

The other information comprises all of the information in the  
Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other 
information. Our opinion on the financial statements does not  
cover the other information and, accordingly, we do not express  
an audit opinion or, except to the extent otherwise explicitly stated 
in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the 
audit, or otherwise appears to be materially misstated. If we identify 
an apparent material inconsistency or material misstatement,  
we are required to perform procedures to conclude whether there  
is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact.  
We have nothing to report based on these responsibilities.

With respect to the strategic report and governance report, we also 
considered whether the disclosures required by the UK Companies 
Act 2006 have been included. 

Based on the responsibilities described above and our work 
undertaken in the course of the audit, the Companies Act 2006 
(CA06), ISAs (UK) and the Listing Rules of the Financial Conduct 
Authority (FCA) require us also to report certain opinions and 
matters as described below (required by ISAs (UK) unless  
otherwise stated).

In our opinion, based on the work undertaken in the course of the 
audit, the information given in the Strategic report and Governance 
report for the year ended 31 December 2018 is consistent with the 
financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and 
parent company and their environment obtained in the course of 
the audit, we did not identify any material misstatements in the 
Strategic report and Governance report. (CA06)

The directors’ assessment of the prospects of the Group and of 
the principal risks that would threaten the solvency or liquidity 
of the Group

We have nothing material to add or draw attention to regarding:

  The directors’ confirmation on p62, p76 and p127 of the Annual 
Report that they have carried out a robust assessment of the 
principal risks facing the Group, including those that would 
threaten its business model, future performance, solvency  
or liquidity;
  The disclosures in the Annual Report that describe those risks  
and explain how they are being managed or mitigated; and
  The directors’ explanation on p76 and p127 of the Annual Report as 
to how they have assessed the prospects of the Group, over what 
period they have done so and why they consider that period to  
be appropriate and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the 
directors’ statement that they have carried out a robust assessment 
of the principal risks facing the Group and statement in relation to 
the longer-term viability of the Group. Our review was substantially 
less in scope than an audit and only consisted of making inquiries 
and considering the directors’ process supporting their statements; 
checking that the statements are in alignment with the relevant 
provisions of the UK Corporate Governance Code (the “Code”);  
and considering whether the statements are consistent with the 
knowledge and understanding of the Group and parent company 
and their environment obtained in the course of the audit.  
(Listing Rules).

Other Code provisions

We have nothing to report in respect of our responsibility to  
report when: 

  The statement given by the directors, on p130, that they consider 
the Annual Report taken as a whole to be fair, balanced and 
understandable, and provides the information necessary  
for the members to assess the Group’s and parent company’s 
position and performance, business model and strategy is 
materially inconsistent with our knowledge of the Group and 
parent company obtained in the course of performing our audit;

Pearson plc Annual report and accounts 2018141

  The section of the Annual Report on p96-103 describing the  
work of the Audit Committee does not appropriately address 
matters communicated by us to the Audit Committee; and
  The directors’ statement relating to the parent company’s 
compliance with the Code does not properly disclose a departure 
from a relevant provision of the Code specified, under the  
Listing Rules, for review by the auditors.

Directors’ remuneration

Use of this report

This report, including the opinions, has been prepared for and only 
for the parent company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other 
purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to  
whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

In our opinion, the part of the Directors’ Remuneration Report  
to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

Other required reporting

Companies Act 2006 exception reporting

Under the Companies Act 2006, we are required to report to you if, 
in our opinion:

  We have not received all the information and explanations we 
require for our audit; or
  Adequate accounting records have not been kept by the parent 
company or returns adequate for our audit have not been received 
from branches not visited by us; or
  Certain disclosures of directors’ remuneration specified by law  
are not made; or
  The parent company financial statements and the part of the 
Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment

Following the recommendation of the Audit Committee, we were 
appointed by the members on 6 February 1996 to audit the  
financial statements for the year ended 31 December 1996 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 23 years, covering the years ended 31 December 
1996 to 31 December 2018.

Giles Hannam  
(Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London

11 March 2019

Responsibilities for the financial statements and  
the audit

Responsibilities of the directors for the financial statements

As explained more fully in the statement of directors’ responsibilities 
set out on p132, the directors are responsible for the preparation of 
the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair view. 
The directors are also responsible for such internal control as they 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether  
due to fraud or error.

In preparing the financial statements, the directors are responsible 
for assessing the Group’s and the parent company’s ability to 
continue as a going concern, disclosing as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group 
or the parent company or to cease operations, or have no realistic 
alternative but to do so.

Auditors’ responsibilities for the audit of the  
financial statements

Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of  
the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms  
part of our auditors’ report.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements142

Consolidated income statement

Year ended 31 December 2018

All figures in £ millions

Continuing operations

Sales

Cost of goods sold

Gross profit

Operating expenses

Other net gains and losses

Share of results of joint ventures and associates

Operating profit

Finance costs

Finance income

Profit before tax

Income tax

Profit for the year

Attributable to:

Equity holders of the company

Non-controlling interest

Earnings per share attributable to equity holders of the company during the year 
(expressed in pence per share)

– basic

– diluted

Notes

2018

2017

2

4

4

4

12

2

6

6

7

8

8

4,129

(1,943)

2,186

(1,907)

230

44

553

(91)

36

498

92

590

588

2

4,513

(2,066)

2,447

(2,202)

128

78

451

(110)

80

421

(13)

408

406

2

75.6p

75.5p

49.9p

49.9p

Pearson plc Annual report and accounts 2018Consolidated statement of comprehensive income

Year ended 31 December 2018

All figures in £ millions

Profit for the year

Items that may be reclassified to the income statement

Net exchange differences on translation of foreign operations – Group

Net exchange differences on translation of foreign operations – associates

Currency translation adjustment disposed

Attributable tax

Items that are not reclassified to the income statement

Fair value gain on other financial assets 

Attributable tax

Remeasurement of retirement benefit obligations – Group

Remeasurement of retirement benefit obligations – associates

Attributable tax

Other comprehensive income/(expense) for the year

Total comprehensive income for the year

Attributable to:

Equity holders of the company

Non-controlling interest

Notes

7

7

25

7

29

2018

590

91

(1)

(4)

(4)

8

–

22

3

9

124

714

712

2

143

2017

408

(158)

(104)

(51)

9

13

(4)

175

7

(42)

(155)

253

251

2

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements144

Consolidated balance sheet

As at 31 December 2018

All figures in £ millions

Assets

Non-current assets

Property, plant and equipment

Intangible assets

Investments in joint ventures and associates

Deferred income tax assets

Financial assets – derivative financial instruments

Retirement benefit assets

Other financial assets

Trade and other receivables

Current assets

Intangible assets – pre-publication

Inventories

Trade and other receivables

Financial assets – derivative financial instruments

Financial assets – marketable securities

Cash and cash equivalents (excluding overdrafts)

Assets classified as held for sale

Total assets

Liabilities

Non-current liabilities

Financial liabilities – borrowings

Financial liabilities – derivative financial instruments

Deferred income tax liabilities

Retirement benefit obligations

Provisions for other liabilities and charges

Other liabilities

Notes

2018

2017

10

11

12

13

16

25

15

22

20

21

22

16

14

17

32

18

16

13

25

23

24

237

3,009

392

60

67

571

93

100

281

2,964

398

95

140

545

77

103

4,529

4,603

817

164

1,178

1

–

568

2,728

741

148

1,110

–

8

518

2,525

648

760

7,905

7,888

(674)

(36)

(136)

(100)

(145)

(155)

(1,066)

(140)

(164)

(104)

(55)

(133)

(1,246)

(1,662)

Pearson plc Annual report and accounts 2018Consolidated balance sheet continued

As at 31 December 2018

All figures in £ millions

Current liabilities

Trade and other liabilities

Financial liabilities – borrowings

Financial liabilities – derivative financial instruments

Current income tax liabilities

Provisions for other liabilities and charges

Liabilities classified as held for sale

Total liabilities

Net assets

Equity

Share capital

Share premium

Treasury shares

Capital redemption reserve

Fair value reserve

Translation reserve

Retained earnings

Total equity attributable to equity holders of the company

Non-controlling interest

Total equity

145

Notes

2018

2017

24

18

16

23

32

27

27

28

(1,400)

(1,342)

(46)

(23)

(72)

(20)

(19)

–

(231)

(25)

(1,561)

(1,617)

(573)

(588)

(3,380)

4,525

(3,867)

4,021

195

2,607

(33)

11

19

678

1,039

4,516

9

4,525

200

2,602

(61)

5

13

592

662

4,013

8

4,021

These financial statements have been approved for issue by the Board of Directors on 11 March 2019 and signed on its behalf by

Coram Williams  
Chief Financial Officer

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements146

Consolidated statement of changes in equity

Year ended 31 December 2018

Equity attributable to equity holders of the company

Capital 
redemption 
reserve

Fair value 
reserve

Translation 
reserve

Retained 
earnings

All figures in £ millions

At 1 January 2018

Adjustment on initial application of 
IFRS 15 net of tax (see note 1b)

Adjustment on initial application of 
IFRS 9 net of tax (see note 1c)

Share 
capital

Share 
premium

Treasury 
shares

200

2,602

(61)

–

–

–

–

–

–

At 1 January 2018 (restated)

200

2,602

(61)

Profit for the year

Other comprehensive  
income

Total comprehensive  
income

Equity-settled transactions

Tax on equity settled transactions

Issue of ordinary shares under  
share option schemes

Buyback of equity

Release of treasury shares

Transfer of gain on disposal of 
FVOCI investment

Changes in non-controlling interest

Dividends

–

–

–

–

–

1

(6)

–

–

–

–

–

–

–

–

–

5

–

–

–

–

–

–

–

–

–

–

–

–

28

–

–

–

All figures in £ millions

At 1 January 2017

Profit for the year

Other comprehensive  
income/(expense)

Total comprehensive  
income/(expense)

Equity-settled transactions

Tax on equity settled transactions

Issue of ordinary shares under  
share option schemes

Buyback of equity

Release of treasury shares

Transfer of gain on disposal of 
FVOCI investment

Changes in non-controlling interest

Dividends

Share 
capital

Share 
premium

Treasury 
shares

205

2,597

(79)

–

–

–

–

–

–

(5)

–

–

–

–

–

–

–

–

–

5

–

–

–

–

–

–

–

–

–

–

–

–

18

–

–

–

At 31 December 2017

200

2,602

(61)

592

662

Total

4,013

–

–

592

–

86

86

–

–

–

–

–

–

–

–

(108)

(108)

(10)

544

588

30

618

37

4

–

(2)

(28)

2

–

(10)

3,895

588

124

712

37

4

6

(2)

–

–

–

(136)

(136)

678

1,039

4,516

905

–

716

406

Total

4,344

406

(313)

145

(155)

(313)

–

–

–

–

–

–

–

–

551

33

–

–

(300)

(18)

–

(2)

(318)

662

251

33

–

5

(300)

–

–

(2)

(318)

4,013

Non-
controlling 
interest

8

–

–

8

2

–

2

–

–

–

–

–

–

–

Total 
equity

4,021

(108)

(10)

3,903

590

124

714

37

4

6

(2)

–

–

–

(1)

9

(137)

4,525

Non-
controlling 
interest

4

2

–

2

–

–

–

–

–

–

2

–

8

Total 
equity

4,348

408

(155)

253

33

–

5

(300)

–

–

–

(318)

4,021

13

–

–

13

–

8

8

–

–

–

–

–

(2)

–

–

19

–

–

13

13

–

–

–

–

–

–

–

–

5

–

–

5

–

–

–

–

–

–

6

–

–

–

–

–

–

–

–

–

–

–

5

–

–

–

–

5

At 31 December 2018

195

2,607

(33)

11

Equity attributable to equity holders of the company

Capital 
redemption 
reserve

Fair value 
reserve

Translation 
reserve

Retained 
earnings

The capital redemption reserve reflects the nominal value of shares cancelled in the Group’s share buyback programme. The fair value 
reserve arises on revaluation of other financial assets. The translation reserve includes exchange differences arising from the translation  
of the net investment in foreign operations and of borrowings and other currency instruments designated as hedges of such investments. 

13

592

Pearson plc Annual report and accounts 2018Consolidated cash flow statement

Year ended 31 December 2018

All figures in £ millions

Cash flows from operating activities

Net cash generated from operations

Interest paid

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Acquisition of subsidiaries, net of cash acquired

Purchase of investments

Purchase of property, plant and equipment

Purchase of intangible assets

Disposal of subsidiaries, net of cash disposed

Proceeds from sale of associates

Proceeds from sale of investments

Proceeds from sale of property, plant and equipment

Proceeds from sale of liquid resources

Loans repaid by/(advance to) related parties

Investment in liquid resources

Interest received

Dividends received from joint ventures and associates

Net cash generated from investing activities

Cash flows from financing activities

Proceeds from issue of ordinary shares

Buyback of equity

Proceeds from borrowings

Repayment of borrowings

Finance lease principal payments

Dividends paid to company’s shareholders

Dividends paid to non-controlling interest

Net cash used in financing activities

Effects of exchange rate changes on cash and cash equivalents

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

147

Notes

2018

2017

33

30

31

31

33

27

27

9

17

547

(42)

(43)

462

(5)

(10)

(70)

(130)

83

18

6

128

10

46

(2)

20

117

211

6

(153)

–

(441)

(4)

(136)

(1)

(729)

(49)

(105)

630

525

462

(89)

(75)

298

(11)

(3)

(82)

(150)

19

411

–

–

20

(13)

(18)

20

458

651

5

(149)

2

(1,294)

(5)

(318)

–

(1,759)

16

(794)

1,424

630

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements148

Notes to the consolidated financial statements

General information

Pearson plc (the company), its subsidiaries and associates (together 
the Group) are international businesses covering educational 
courseware, assessments and services, and consumer publishing 
through its associate interest in Penguin Random House.

The company is a public limited company incorporated and 
domiciled in England. The address of its registered office is  
80 Strand, London WC2R 0RL.

The company has its primary listing on the London Stock Exchange 
and is also listed on the New York Stock Exchange.

These consolidated financial statements were approved for issue  
by the Board of Directors on 11 March 2019.

1a. Accounting policies

The principal accounting policies applied in the preparation of these 
consolidated financial statements are set out below.

Basis of preparation

These consolidated financial statements have been prepared on the 
going concern basis and in accordance with International Financial 
Reporting Standards (IFRS) and IFRS Interpretations Committee 
(IFRS IC) interpretations as adopted by the European Union (EU)  
and with those parts of the Companies Act 2006 applicable to 
companies reporting under IFRS. In respect of the accounting 
standards applicable to the Group; there is no difference between 
EU-adopted and IASB-adopted IFRS.

These consolidated financial statements have been prepared under 
the historical cost convention as modified by the revaluation of 
financial assets and liabilities (including derivative financial 
instruments) at fair value.

These accounting policies have been consistently applied to all years 
presented, unless otherwise stated. 

1. Interpretations and amendments to published standards 
effective 2018 The following standards were adopted in 2018:

  IFRS 15 Revenue from Contracts with Customers

 IFRS 9 Financial Instruments

The impact of the adoption of these new standards is set out in 
notes 1b and 1c. 

A number of other new pronouncements are also effective from  
1 January 2018 but they do not have a material impact on the 
consolidated financial statements. Additional disclosure has  
been given where relevant.

2. Standards, interpretations and amendments to published 
standards that are not yet effective New accounting standards and 
interpretations have been published that are not mandatory for  
the year ended 31 December 2018. The Group has elected not to 
early-adopt these new standards and interpretations. The Group’s 
assessment of the impact of these new standards is set out below.

IFRS 16 ‘Leases’, effective for annual reporting periods beginning  
on or after 1 January 2019. The Group will apply IFRS 16 on  
1 January 2019 using the modified retrospective approach.  
Under this approach, the cumulative effect of adopting IFRS 16  
will be recognised as an adjustment to the opening balance of 
retained earnings on 1 January 2019, with no restatement of 
comparative information.

IFRS 16 requires lessees to recognise right-of-use assets and  
lease liabilities on the balance sheet for all applicable leases with 
associated depreciation and interest charges recorded in the income 
statement together with changes to the classification of cash flows. 
In addition, IFRS 16 requires an intermediate lessor to assess and 
classify subleases as either a finance lease or an operating lease.

The Group has assessed the impact of adopting IFRS 16 with 
reference to its existing lease portfolio. The most significant part of 
the portfolio is property leases, amounting to approximately 750, 
together with a number of low value vehicle and equipment leases. 
The lease liability has been measured at the present value of the 
remaining lease payments, discounted using the incremental 
borrowing rate at transition. The right-of-use asset is measured at  
its carrying amount as if the standard had been applied since the 
commencement of the lease, discounted using the incremental 
borrowing rate at transition. Where data is not available to enable 
this measurement to be made, the right-of-use asset is measured  
at an amount equal to the lease liability. Transition recognition 
exemptions relating to short-term and low value leases have  
been applied as well as practical expedients taken, where available, 
to simplify the transition process.

Adoption of the new standard will have a material impact on  
the Group. It is estimated that on transition the lease liability  
to be brought on balance sheet will be around £910m with  
the corresponding right-of-use asset valued at around £435m.  
In addition, certain subleases have been reclassified as finance 
leases resulting in an additional lease receivable of around  
£215m being brought on balance sheet. The net impact on the 
balance sheet will be a reduction of net assets of around £100m 
after taking into account existing liabilities relating to onerous  
lease provisions and lease incentives. The impact on the income 
statement in 2019 is expected to reduce profit before tax by 
approximately £10m (increasing operating profit by approximately 
£20m and increasing net finance costs by approximately £30m);  
the operating lease expense recognised under the existing standard 
(IAS 17) being replaced by depreciation and finance costs and 
finance income. There will be no impact on the Group’s cash and 
cash equivalents.

In June 2015, the IASB issued an exposure draft ED/2015/5 
‘Remeasurement on a Plan Amendment, Curtailment or Settlement/
Availability of a Refund from a Defined benefit Plan (Proposed 
Amendments to IAS 19 and IFRIC 14)’. The proposed amendments  
to IFRIC 14, which may have restricted the Group’s ability to 
recognise a pension asset in respect of pension surpluses in  
its UK defined benefit plan, are currently on hold with the IASB.

Pearson plc Annual report and accounts 2018149

1a. Accounting policies continued

Basis of preparation continued

A number of other new standards and amendments to standards 
and interpretations are effective for annual periods beginning  
after 1 January 2019, and have not been applied in preparing these 
financial statements. None of these is expected to have a material 
impact on the consolidated financial statements.

3. Critical accounting assumptions and judgements The preparation 
of financial statements in conformity with IFRS requires the  
use of certain critical accounting assumptions. It also requires 
management to exercise its judgement in the process of applying 
the Group’s accounting policies. The areas requiring a higher degree 
of judgement or complexity, or areas where assumptions and 
estimates are significant to the consolidated financial statements, 
are discussed in the relevant accounting policies under the following 
headings and in the notes to the accounts where appropriate:

Intangible assets: Goodwill 
Intangible assets: Pre-publication assets  
Taxation  
Revenue recognition including provisions for returns  
Employee benefits: Pensions  
Provisions: Onerous leases

Consolidation

1. Business combinations The acquisition method of accounting is 
used to account for business combinations.

The consideration transferred for the acquisition of a subsidiary  
is the fair value of the assets transferred, the liabilities incurred  
and the equity interest issued by the Group. The consideration 
transferred includes the fair value of any asset or liability resulting 
from a contingent consideration arrangement. Acquisition-related 
costs are expensed as incurred in the operating expenses line of  
the income statement. Identifiable assets acquired and identifiable 
liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair values at the 
acquisition date. The determination of fair values often requires 
significant judgements and the use of estimates, and, for material 
acquisitions, the fair value of the acquired intangible assets is 
determined by an independent valuer. The excess of the 
consideration transferred, the amount of any non-controlling 
interest in the acquiree and the acquisition date fair value of any 
previous equity interest in the acquiree over the fair value of the 
identifiable net assets acquired is recorded as goodwill (see note 30).

See the ‘Intangible assets’ policy for the accounting policy on 
goodwill. If this is less than the fair value of the net assets of the 
subsidiary acquired, in the case of a bargain purchase, the difference 
is recognised directly in the income statement.

On an acquisition-by-acquisition basis, the Group recognises any 
non-controlling interest in the acquiree either at fair value or at  
the non-controlling interest’s proportionate share of the acquiree’s 
net assets.

IFRS 3 ‘Business Combinations’ has not been applied retrospectively 
to business combinations before the date of transition to IFRS.

Management exercises judgement in determining the classification 
of its investments in its businesses, in line with the following:

2. Subsidiaries Subsidiaries are entities over which the Group has 
control. The Group controls an entity when the Group is exposed to, 
or has rights to, variable returns from its involvement with the entity 
and has the ability to affect those returns through its power over the 
entity. Subsidiaries are fully consolidated from the date on which 
control is transferred to the Group. They are deconsolidated from 
the date that control ceases.

3. Transactions with non-controlling interests Transactions with 
non-controlling interests that do not result in loss of control are 
accounted for as equity transactions, that is, as transactions with  
the owners in their capacity as owners. Any surplus or deficit arising 
from disposals to a non-controlling interest is recorded in equity.  
For purchases from a non-controlling interest, the difference 
between consideration paid and the relevant share acquired of  
the carrying value of the subsidiary is recorded in equity.

4. Joint ventures and associates Joint ventures are entities in which 
the Group holds an interest on a long-term basis and has rights  
to the net assets through contractually agreed sharing of control. 
Associates are entities over which the Group has significant 
influence but not the power to control the financial and operating 
policies, generally accompanying a shareholding of between 20% 
and 50% of the voting rights. Ownership percentage is likely to be 
the key indicator of investment classification; however, other factors, 
such as Board representation, may also affect the accounting 
classification. Judgement is required to assess all of the qualitative 
and quantitative factors which may indicate that the Group does,  
or does not, have significant influence over an investment. Penguin 
Random House is the Group’s only material associate – see note 12 
for further details on the judgements involved in its accounting 
classification. Investments in joint ventures and associates are 
accounted for by the equity method and are initially recognised  
at the fair value of consideration transferred.

The Group’s share of its joint ventures’ and associates’  
post-acquisition profits or losses is recognised in the income 
statement and its share of post-acquisition movements in  
reserves is recognised in reserves.

The Group’s share of its joint ventures’ and associates’ results is 
recognised as a component of operating profit as these operations 
form part of the core publishing business of the Group and are an 
integral part of existing wholly-owned businesses. The cumulative 
post-acquisition movements are adjusted against the carrying 
amount of the investment. When the Group’s share of losses in  
a joint venture or associate equals or exceeds its interest in the  
joint venture or associate, the Group does not recognise further 
losses unless the Group has incurred obligations or made payments 
on behalf of the joint venture or associate.

Unrealised gains and losses on transactions between the Group and 
its joint ventures and associates are eliminated to the extent of the 
Group’s interest in these entities. 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements150

Notes to the consolidated financial statements

1a. Accounting policies continued

Property, plant and equipment

Consolidation continued

5. Contribution of a subsidiary to an associate or joint venture  
The gain or loss resulting from the contribution or sale of a 
subsidiary to an associate or a joint venture is recognised in full. 
Where such transactions do not involve cash consideration, 
significant judgements and estimates are used in determining  
the fair values of the consideration received. 

Foreign currency translation

1. Functional and presentation currency Items included in the 
financial statements of each of the Group’s entities are measured 
using the currency of the primary economic environment in which 
the entity operates (the functional currency). The consolidated 
financial statements are presented in sterling, which is the 
company’s functional and presentation currency.

2. Transactions and balances Foreign currency transactions are 
translated into the functional currency using the exchange rates 
prevailing at the dates of the transactions. Foreign exchange gains 
and losses resulting from the settlement of such transactions and 
from the translation at year-end exchange rates of monetary assets 
and liabilities denominated in foreign currencies are recognised in 
the income statement, except when deferred in equity as qualifying 
net investment hedges.

3. Group companies The results and financial position of all Group 
companies that have a functional currency different from the 
presentation currency are translated into the presentation  
currency as follows:

i)  Assets and liabilities are translated at the closing rate at the date  

of the balance sheet

ii) Income and expenses are translated at average exchange rates

iii)  All resulting exchange differences are recognised as a separate 

component of equity.

On consolidation, exchange differences arising from the translation 
of the net investment in foreign entities, and of borrowings  
and other currency instruments designated as hedges of such 
investments, are taken to shareholders’ equity. The Group treats 
specific inter-company loan balances, which are not intended to  
be repaid in the foreseeable future, as part of its net investment. 
When a foreign operation is sold, such exchange differences are 
recognised in the income statement as part of the gain or loss  
on sale.

The principal overseas currency for the Group is the US dollar.  
The average rate for the year against sterling was $1.34  
(2017: $1.30) and the year-end rate was $1.27 (2017: $1.35).

Property, plant and equipment are stated at historical cost less 
depreciation. Cost includes the original purchase price of the asset 
and the costs attributable to bringing the asset to its working 
condition for intended use. Land is not depreciated. Depreciation  
on other assets is calculated using the straight-line method to 
allocate their cost less their residual values over their estimated 
useful lives as follows:

Buildings (freehold):

20–50 years

Buildings (leasehold):

over the period of the lease 

Plant and equipment:

3–10 years

The assets’ residual values and useful lives are reviewed,  
and adjusted if appropriate, at each balance sheet date. 

The carrying value of an asset is written down to its recoverable 
amount if the carrying value of the asset is greater than its 
estimated recoverable amount.

Intangible assets

1. Goodwill For the acquisition of subsidiaries made on or after  
1 January 2010, goodwill represents the excess of the consideration 
transferred, the amount of any non-controlling interest in the 
acquiree and the acquisition date fair value of any previous equity 
interest in the acquiree over the fair value of the identifiable net 
assets acquired. For the acquisition of subsidiaries made from the 
date of transition to IFRS to 31 December 2009, goodwill represents 
the excess of the cost of an acquisition over the fair value of the 
Group’s share of the net identifiable assets acquired. Goodwill on 
acquisitions of subsidiaries is included in intangible assets. Goodwill 
on acquisition of associates and joint ventures represents the excess 
of the cost of an acquisition over the fair value of the Group’s share 
of the net identifiable assets acquired. Goodwill on acquisitions  
of associates and joint ventures is included in investments in 
associates and joint ventures.

Goodwill is tested at least annually for impairment and carried at 
cost less accumulated impairment losses. An impairment loss is 
recognised to the extent that the carrying value of goodwill exceeds 
the recoverable amount. The recoverable amount is the higher of 
fair value less costs of disposal and value in use. These calculations 
require the use of estimates in respect of forecast cash flows and 
discount rates and significant management judgement in respect  
of CGU and cost allocation. A description of the key assumptions  
and sensitivities is included in note 11. Goodwill is allocated to 
aggregated cash-generating units for the purpose of impairment 
testing. The allocation is made to those aggregated cash-generating 
units that are expected to benefit from the business combination  
in which the goodwill arose.

Gains and losses on the disposal of an entity include the carrying 
amount of goodwill relating to the entity sold.

2. Acquired software Software separately acquired for internal  
use is capitalised at cost. Software acquired in material business 
combinations is capitalised at its fair value as determined by  
an independent valuer. Acquired software is amortised on a 
straight-line basis over its estimated useful life of between  
three and eight years.

Pearson plc Annual report and accounts 2018151

1a. Accounting policies continued

Intangible assets continued

3. Internally developed software Internal and external costs 
incurred during the preliminary stage of developing computer 
software for internal use are expensed as incurred. Internal and 
external costs incurred to develop computer software for internal 
use during the application development stage are capitalised if  
the Group expects economic benefits from the development. 
Capitalisation in the application development stage begins once  
the Group can reliably measure the expenditure attributable to  
the software development and has demonstrated its intention  
to complete and use the software. Internally developed software  
is amortised on a straight-line basis over its estimated useful life  
of between three and eight years.

4. Acquired intangible assets Acquired intangible assets include 
customer lists, contracts and relationships, trademarks and  
brands, publishing rights, content, technology and software rights. 
These assets are capitalised on acquisition at cost and included in 
intangible assets. Intangible assets acquired in material business 
combinations are capitalised at their fair value as determined by  
an independent valuer. Intangible assets are amortised over their 
estimated useful lives of between two and 20 years, using an 
amortisation method that reflects the pattern of their consumption.

5. Pre-publication assets Pre-publication assets represent direct 
costs incurred in the development of educational programmes  
and titles prior to their publication. These costs are recognised as 
current intangible assets where the title will generate probable 
future economic benefits and costs can be measured reliably. 

Pre-publication assets are amortised upon publication of the  
title over estimated economic lives of five years or less, being an 
estimate of the expected operating lifecycle of the title, with  
a higher proportion of the amortisation taken in the earlier years.

The assessment of the useful economic life and the recoverability  
of pre-publication assets involves a significant degree of judgement 
based on historical trends and management estimation of future 
potential sales. An incorrect amortisation profile could result in 
excess amounts being carried forward as intangible assets that 
would otherwise have been written off to the income statement in 
an earlier period.

Reviews are performed regularly to estimate recoverability of 
pre-publication assets. The carrying amount of pre-publication 
assets is set out in note 20.

The investment in pre-publication assets has been disclosed as  
part of cash generated from operations in the cash flow statement 
(see note 33).

Other financial assets

Other financial assets are non-derivative financial assets classified 
and measured at estimated fair value. 

Marketable securities and cash deposits with maturities of greater 
than three months are classified and subsequently measured at fair 
value through profit and loss. 

They are remeasured at each balance sheet date by using  
market data and the use of established valuation techniques.  
Any movement in the fair value is immediately recognised in  
finance income or finance costs in the income statement.

Investments in the equity instruments of other entities are  
classified and subsequently measured at fair value through  
other comprehensive income. Changes in fair value are recorded  
in equity in the fair value reserve via other comprehensive income. 
On subsequent disposal of the asset, the net fair value gains or 
losses are reclassified from the fair value reserve to retained 
earnings. Any dividends received from equity investments classified 
as fair value through other comprehensive income are recognised in 
the P&L unless they represent a return of capital. 

Inventories

Inventories are stated at the lower of cost and net realisable value. 
Cost is determined using the weighted average method or an 
approximation thereof, such as the first in first out (FIFO) method. 
The cost of finished goods and work in progress comprises raw 
materials, direct labour, other direct costs and related production 
overheads. Net realisable value is the estimated selling price in the 
ordinary course of business, less estimated costs necessary to make 
the sale. Provisions are made for slow-moving and obsolete stock.

Royalty advances

Advances of royalties to authors are included within trade and other 
receivables when the advance is paid less any provision required to 
adjust the advance to its net realisable value. The realisable value  
of royalty advances relies on a degree of management estimation in 
determining the profitability of individual author contracts. If the 
estimated realisable value of author contracts is overstated, this  
will have an adverse effect on operating profits as these excess 
amounts will be written off.

The recoverability of royalty advances is based upon an annual 
detailed management review of the age of the advance, the  
future sales projections for new authors and prior sales history  
of repeat authors.

The royalty advance is expensed at the contracted or effective 
royalty rate as the related revenues are earned. Royalty advances 
which will be consumed within one year are held in current assets. 
Royalty advances which will be consumed after one year are held  
in non-current assets.

Cash and cash equivalents

Cash and cash equivalents in the cash flow statement include cash 
in hand, deposits held on call with banks, other short-term highly 
liquid investments with original maturities of three months or less, 
and bank overdrafts. Bank overdrafts are included in borrowings  
in current liabilities in the balance sheet.

Short-term deposits and marketable securities with maturities  
of greater than three months do not qualify as cash and cash 
equivalents and are reported as financial assets. Movements on 
these financial assets are classified as cash flows from financing 
activities in the cash flow statement where these amounts are  
used to offset the borrowings of the Group or as cash flows from 
investing activities where these amounts are held to generate an 
investment return.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements152

Notes to the consolidated financial statements

1a. Accounting policies continued

Share capital

Ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of new  
shares or options are shown in equity as a deduction, net of tax, 
from the proceeds.

Where any Group company purchases the company’s equity share 
capital (treasury shares), the consideration paid, including any 
directly attributable incremental costs, net of income taxes, is 
deducted from equity attributable to the company’s equity holders 
until the shares are cancelled, reissued or disposed of. Where  
such shares are subsequently sold or reissued, any consideration 
received, net of any directly attributable transaction costs and  
the related income tax effects, is included in equity attributable  
to the company’s equity holders.

Ordinary shares purchased under a buyback programme are 
cancelled and the nominal value of the shares is transferred  
to a capital redemption reserve.

Borrowings

Borrowings are recognised initially at fair value, which is proceeds 
received net of transaction costs incurred. Borrowings are 
subsequently stated at amortised cost with any difference between 
the proceeds (net of transaction costs) and the redemption value 
being recognised in the income statement over the period of the 
borrowings using the effective interest method. Accrued interest is 
included as part of borrowings. 

Where a debt instrument is in a fair value hedging relationship,  
an adjustment is made to its carrying value in the income statement 
to reflect the hedged risk. 

Where a debt instrument is in a net investment hedge relationship 
gains and losses on the effective portion of the hedge are 
recognised in other comprehensive income. 

Derivative financial instruments

Derivatives are recognised at fair value and remeasured at each 
balance sheet date. The fair value of derivatives is determined by 
using market data and the use of established estimation techniques 
such as discounted cash flow and option valuation models. 

For derivatives in a hedge relationship, the currency basis spread  
is excluded from the designation as a hedging instrument and is 
separately accounted for as a cost of hedging, which is recognised  
in equity in a cost of hedging reserve. 

Changes in the fair value of derivatives are recognised immediately 
in finance income or costs. However, derivatives relating to 
borrowings and certain foreign exchange contracts are designated 
as part of a hedging transaction. 

The accounting treatment is summarised as follows:

Typical reason  
for designation

Net investment hedge

The derivative creates  
a foreign currency 
liability which is used  
to hedge changes in the 
value of a subsidiary 
which transacts in  
that currency.

Fair value hedges

The derivative 
transforms the interest 
profile on debt from 
fixed rate to floating rate. 
Changes in the value of 
the debt as a result of 
changes in interest rates 
are offset by equal and 
opposite changes in the 
value of the derivative. 
When the Group’s debt  
is swapped to floating 
rates, the contracts used 
are designated as fair 
value hedges.

Reporting of gains  
and losses on effective  
portion of the hedge

Reporting of gains and 
losses on disposal

On disposal, the 
accumulated value  
of gains and losses 
reported in other 
comprehensive income 
is transferred to the 
income statement.

If the debt and 
derivative are disposed 
of, the value of the 
derivative and the debt 
(including the fair value 
adjustment) are reset 
to zero. Any resultant 
gain or loss is 
recognised in  
finance income or 
finance costs.

Recognised in other 
comprehensive 
income.

Gains and losses  
on the derivative  
are reported in finance 
income or finance 
costs. However, an 
equal and opposite 
change is made to the 
carrying value of the 
debt (a ‘fair value 
adjustment’) with the 
benefit/cost reported 
in finance income or 
finance costs. The net 
result should be a zero 
charge on a perfectly 
effective hedge.

Non-hedge accounted contracts

No hedge  
accounting applies.

These are not designated 
as hedging instruments. 
Typically these are short-
term contracts to convert 
debt back to fixed rates  
or foreign exchange 
contracts where a  
natural offset exists.

Taxation

Current tax is recognised at the amounts expected to be paid  
or recovered under the tax rates and laws that have been enacted  
or substantively enacted at the balance sheet date.

Deferred income tax is provided, using the balance sheet liability 
method, on temporary differences arising between the tax bases  
of assets and liabilities and their carrying amounts. Deferred income 
tax is determined using tax rates and laws that have been enacted 
or substantively enacted by the balance sheet date and are 
expected to apply when the related deferred tax asset is realised  
or the deferred income tax liability is settled.

Deferred tax assets are recognised to the extent that it is probable 
that future taxable profit will be available against which the 
temporary differences can be utilised.

Deferred income tax is provided in respect of the undistributed 
earnings of subsidiaries, associates and joint ventures other than 
where it is intended that those undistributed earnings will not be 
remitted in the foreseeable future.

Pearson plc Annual report and accounts 2018153

1a. Accounting policies continued

Taxation continued

Current and deferred tax are recognised in the income statement, 
except when the tax relates to items charged or credited directly  
to equity or other comprehensive income, in which case the tax  
is also recognised in equity or other comprehensive income.

The Group is subject to income taxes in numerous jurisdictions. 
Significant judgement is required in determining the estimates  
in relation to the worldwide provision for income taxes. There  
are many transactions and calculations for which the ultimate tax 
determination is uncertain during the ordinary course of business. 
The Group recognises tax provisions when it is considered probable 
that there will be a future outflow of funds to a tax authority.  
The provisions are based on management’s best judgement of the 
application of tax legislation and best estimates of future settlement 
amounts (see note 7). Where the final tax outcome of these matters 
is different from the amounts that were initially recorded, such 
differences will impact the income tax and deferred tax provisions  
in the period in which such determination is made.

Deferred tax assets and liabilities require management judgement 
and estimation in determining the amounts to be recognised.  
In particular, when assessing the extent to which deferred tax  
assets should be recognised, significant judgement is used when 
considering the timing of the recognition and estimation is used to 
determine the level of future taxable income together with any 
future tax planning strategies (see note 13).

Employee benefits

1. Pensions The retirement benefit asset and obligation recognised 
in the balance sheet represents the net of the present value of the 
defined benefit obligation and the fair value of plan assets at the 
balance sheet date. The defined benefit obligation is calculated 
annually by independent actuaries using the projected unit credit 
method. The present value of the defined benefit obligation is 
determined by discounting estimated future cash flows using  
yields on high-quality corporate bonds which have terms to 
maturity approximating the terms of the related liability.

When the calculation results in a potential asset, the recognition  
of that asset is limited to the asset ceiling – that is the present value 
of any economic benefits available in the form of refunds from  
the plan or a reduction in future contributions. Management uses 
judgement to determine the level of refunds available from the  
plan in recognising an asset. 

The determination of the pension cost and defined benefit 
obligation of the Group’s defined benefit pension schemes depends 
on the selection of certain assumptions, which include the discount 
rate, inflation rate, salary growth and longevity (see note 25).

Actuarial gains and losses arising from experience adjustments and 
changes in actuarial assumptions are charged or credited to equity 
in other comprehensive income in the period in which they arise.

The service cost, representing benefits accruing over the year, is 
included in the income statement as an operating cost. Net interest 
is calculated by applying the discount rate to the net defined benefit 
obligation and is presented as finance costs or finance income.

Obligations for contributions to defined contribution pension  
plans are recognised as an operating expense in the income 
statement as incurred.

2. Other post-retirement obligations The expected costs of post-
retirement medical and life assurance benefits are accrued over  
the period of employment, using a similar accounting methodology 
as for defined benefit pension obligations. The liabilities and costs 
relating to significant other post-retirement obligations are assessed 
annually by independent qualified actuaries.

3. Share-based payments The fair value of options or shares granted 
under the Group’s share and option plans is recognised as an 
employee expense after taking into account the Group’s best 
estimate of the number of awards expected to vest. Fair value is 
measured at the date of grant and is spread over the vesting period 
of the option or share. The fair value of the options granted is 
measured using an option model that is most appropriate to the 
award. The fair value of shares awarded is measured using the  
share price at the date of grant unless another method is more 
appropriate. Any proceeds received are credited to share capital  
and share premium when the options are exercised.

Provisions Provisions are recognised if the Group has a present 
legal or constructive obligation as a result of past events, it is more 
likely than not that an outflow of resources will be required to settle 
the obligation and the amount can be reliably estimated. Provisions  
are discounted to present value where the effect is material.

The Group recognises a provision for deferred consideration.  
Where this is contingent on future performance or a future event, 
judgement is exercised in establishing the fair value. 

The Group recognises a provision for onerous lease contracts when 
the expected benefits to be derived from a contract are less than 
the unavoidable costs of meeting the obligations under the contract. 
The calculation of onerous lease provisions involves estimates of 
potential sublet income, lease terms including rent free periods,  
void periods, lease incentives and running costs. 

The provision is based on the present value of future payments for 
surplus leased properties under non-cancellable operating leases, 
net of estimated sub-leasing income.

Revenue recognition

The Group’s revenue streams are courseware, assessments and 
services. Courseware includes curriculum materials provided in 
book form and/or via access to digital content. Assessments 
includes test development, processing and scoring services 
provided to governments, educational institutions, corporations 
and professional bodies. Services includes the operation of schools, 
colleges and universities, including sistemas in Brazil, as well as the 
provision of online learning services in partnership with universities 
and other academic institutions.

Revenue is recognised in order to depict the transfer of control  
of promised goods and services to customers in an amount that 
reflects the consideration to which we expect to be entitled in 
exchange for those goods and services. This process begins with the 
identification of our contract with a customer, which is generally 
through a master services agreement, customer purchase order,  
or a combination thereof. Within each contract, judgement is 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements154

Notes to the consolidated financial statements

1a. Accounting policies continued

Revenue recognition continued

applied to determine the extent to which activities within the 
contract represent distinct performance obligations to be delivered 
and the total amount of transaction price to which we expect to  
be entitled. 

The transaction price determined is net of sales taxes, rebates and 
discounts, and after eliminating sales within the Group. Where a 
contract contains multiple performance obligations such as the 
provision of supplementary materials or online access with 
textbooks, revenue is allocated on the basis of relative standalone 
selling prices. Where a contract contains variable consideration 
significant estimation is required to determine the amount to  
which the Group is expected to be entitled. 

Revenue is recognised on contracts with customers when or as 
performance obligations are satisfied which is the period or the 
point in time where control of goods or services transfer to the 
customer. Judgement is applied to determine first whether  
control passes over time and if not, then the point in time at which 
control passes. Where revenue is recognised over time judgement  
is used to determine the method which best depicts the transfer of 
control. Where an input method is used significant estimation is 
required to determine the progress towards delivering the 
performance obligation. 

Revenue from the sale of books is recognised net of a provision for 
anticipated returns. This provision is based primarily on historical 
return rates, customer buying patterns and retailer behaviours 
including stock levels (see note 22). If these estimates do not reflect 
actual returns in future periods then revenues could be understated 
or overstated for a particular period. When the provision for returns 
is remeasured at each reporting date to reflect changes in estimates, 
a corresponding adjustment is also recorded to revenue.

The Group may enter into contracts with another party in addition 
to our customer. In making the determination as to whether 
revenue should be recognised on a gross or net basis, the contract 
with the customer is analysed to understand which party controls 
the relevant good or service prior to transferring to the customer. 
This judgement is informed by facts and circumstances of the 
contract in determining whether the Group has promised to provide 
the specified good or service or whether the Group is arranging for 
the transfer of the specified good or service, including which party  
is responsible for fulfilment, has discretion to set the price to the 
customer and is responsible for inventory risk. On certain contracts, 
where the Group acts as an agent, only commissions and fees 
receivable for services rendered are recognised as revenue.  
Any third party costs incurred on behalf of the principal that  
are rechargeable under the contractual arrangement are not 
included in revenue.

Income from recharges of freight and other activities which are 
incidental to the normal revenue-generating activities is included  
in other income.

The Group has applied IFRS 15 using the cumulative effect method 
and therefore comparative information has not been restated and 
continues to be reported under IAS 18 and IAS 11. The details of 
accounting policies under IAS 18 and IAS 11 are disclosed separately 
if they are different from those under IFRS 15. A description of the 
changes impacting the Group as well as a quantitative impact 
analysis has been disclosed in note 1b. 

Additional details on the Group’s revenue streams are also included 
in note 3.

Leases

Leases of property, plant and equipment where the Group has 
substantially all the risks and rewards of ownership are classified as 
finance leases. Finance leases are capitalised at the commencement 
of the lease at the lower of the fair value of the leased property  
and the present value of the minimum lease payments. Each lease 
payment is allocated between the liability and finance charges  
to achieve a constant rate on the finance balance outstanding.  
The corresponding rental obligations, net of finance charges,  
are included in financial liabilities – borrowings. The interest element 
of the finance cost is charged to the income statement over the 
lease period to produce a constant periodic rate of interest on the 
remaining balance of the liability for each period. The property, 
plant and equipment acquired under finance leases are depreciated 
over the shorter of the useful life of the asset or the lease term.

Leases where a significant portion of the risks and rewards of 
ownership are retained by the lessor are classified as operating 
leases by the lessee. Payments made under operating leases (net of 
any incentives received from the lessor) are charged to the income 
statement on a straight-line basis over the period of the lease.

Dividends

Final dividends are recorded in the Group’s financial statements  
in the period in which they are approved by the company’s 
shareholders. Interim dividends are recorded when paid. 

Discontinued operations

A discontinued operation is a component of the Group’s business 
that represents a separate major line of business or geographical 
area of operations that has been disposed of or meets the criteria  
to be classified as held for sale.

Discontinued operations are presented in the income statement  
as a separate line and are shown net of tax.

Assets and liabilities held for sale

Assets and liabilities are classified as held for sale and stated at the 
lower of carrying amount and fair value less costs to sell if it is highly 
probable that the carrying amount will be recovered principally 
through a sale transaction rather than through continuing use.  
No depreciation is charged in respect of non-current assets 
classified as held for sale. Amounts relating to non-current assets 
and liabilities held for sale are classified as discontinued operations 
in the income statement where appropriate.

Pearson plc Annual report and accounts 2018155

1a. Accounting policies continued

Trade receivables

Trade receivables are stated at fair value after provision for bad and 
doubtful debts. Following the adoption of IFRS 9 in 2018, provisions 
for bad and doubtful debts are based on the expected credit loss 
model. The ‘simplified approach’ is used with the expected loss 
allowance measured at an amount equal to the lifetime expected 
credit losses. In 2017, trade receivables are also stated after provision 
for anticipated future sales returns (also see Revenue recognition 
policy and note 1b).

1b. Change of accounting policy: IFRS 15

The Group has adopted IFRS 15 ’Revenue from Contracts  
with Customers’ at 1 January 2018 and applied the modified 
retrospective approach. Comparatives for 2017 have not been 
restated and the cumulative impact of adoption has been 
recognised as a decrease to retained earnings with a corresponding 
decrease in net assets at 1 January 2018 as follows:

All figures in £ millions

Retained earnings

Unexercised customer rights (or breakage)

Online Program Management (OPM) marketing

Administration fees

Commissions

Income tax

Total impact at 1 January 2018

Current assets

Inventories

Trade and other receivables

Assets classified as held for sale

Non-current liabilities

Deferred income tax liabilities

Current liabilities

Trade and other liabilities

Liabilities classified as held for sale

Total impact at 1 January 2018

2018  
1 January

(103)

(38)

(2)

1

34

(108)

12

133

31

16

(215)

(85)

(108)

IFRS 15 has had an impact on retained earnings in four areas  
as outlined below. There was no net impact on any associate 
investments of the Group.

Unexercised customer rights (or breakage): The Group sells rights  
to future performance to customers which may go unexercised. 
While the customer has paid for future performance, usage is at the 
customer’s discretion and those rights may expire prior to usage,  
or never be used. The Group maintains historical customer data  
to understand usage patterns over time (i.e. redemption rates). 

Where the Group expects to have no future obligation (based on 
these redemption rates), revenue has historically been recognised 
immediately for this portion of the sale. Under IFRS 15, where  
the Group previously recognised this breakage element on 
subscriptions, revenue is now recognised evenly over the period  
of use. Where breakage relates to sales of tests or vouchers,  
revenue is now recognised when the underlying tests are delivered. 
This revised treatment in respect of breakage has primarily affected 
the school and higher education businesses in North America and 
resulted in higher deferred income at adoption on 1 January 2018.

Online Program Management (OPM) marketing: Historically the 
OPM business recognised revenue for the pre-semester costs of 
marketing and recruitment as a separate performance obligation 
from course delivery during the semester (i.e. revenue was 
recognised in line with the marketing costs incurred). Under IFRS 15, 
revenue has been recognised on a straight-line basis over the 
semester with no revenue recognised up front for pre-semester 
recruitment and marketing costs based on management’s 
judgement under the new standard’s requirements assessing the 
start of the Group’s contract and determining the Group’s 
performance obligations. This revised treatment of pre-semester 
costs only affects the OPM business in North America and has 
resulted in a lower contract related asset balance at adoption on  
1 January 2018.

Administration fees: This relates to non-refundable up front 
administration fees charged to customers which do not relate to the 
transfer of a promised good or service to the customer. Rather these 
fees are charged to cover internal costs, such as registration fees  
for testing candidate exams. Historically administration fees have 
been recognised in revenue up-front when charged. Under IFRS 15, 
such fees have been deferred and recognised over the period over 
which services are provided as they do not relate to a specific 
performance obligation. This revised treatment primarily affects  
the UK Assessments business and has resulted in higher deferred 
income at adoption on 1 January 2018.

Commissions: This relates to incremental costs of obtaining 
customer contracts, such as sales incentive plans or sales 
commissions specifically linked to obtaining new contracts. 
Historically such commissions have been charged to the profit  
and loss account as incurred. Under IFRS 15, sales commissions  
in respect of customer transactions with an accounting period of 
greater than one year have been capitalised and amortised over 
that accounting period, using practical expedients permissible 
under the new standard. This revised treatment affects the  
US Assessments business and resulted in a higher contract  
related asset upon adoption on 1 January 2018.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements156

Notes to the consolidated financial statements

1b. Change of accounting policy: IFRS 15 continued

In addition to the changes above, IFRS 15 also requires that the Group’s provision for sales returns is reclassified. This provision was 
previously netted off in trade receivables and from 1 January 2018 this is now shown in two parts as a separate sales return liability within 
trade and other liabilities and an inventory returns asset within inventory. The effect on transition was to increase trade and other 
receivables by £170m, increase trade and other liabilities by £182m and inventory by £12m. In addition, held for sale assets and liabilities 
were both increased by £13m. The impact of adoption on the results for 2018 is outlined below.

All figures in £ millions

Sales

Operating profit

Profit before tax

Income tax

Profit for the year

Other comprehensive income/(expense) for the year

Total comprehensive income for the year

Current assets

Inventories

Trade and other receivables

Assets classified as held for sale

Non-current liabilities

Deferred income tax liabilities

Current liabilities

Trade and other liabilities

Liabilities classified as held for sale

Net assets

Amounts pre 
IFRS 15

Transition 
adjustment

In period 
adjustment

Amounts as 
reported

2018

4,120

544

489

94 

583

130

713

154

1,058

630

(154)

(1,193)

(507)

4,632

–

–

–

–

–

–

–

12

133

31

16

(215)

(85)

(108)

9

9

9

(2)

7

(6)

1

(2)

(13)

(13)

2

8

19

1

4,129

553

498

92

590

124

714

164

1,178

648

(136)

(1,400)

(573)

4,525

Had the Group been applying IFRS 15 during 2017, it is estimated that both sales and profit before tax would have been £2m higher for the 
full year, with the balance sheet impact at the beginning and end of the year being similar.

Pearson plc Annual report and accounts 2018157

1c. Change of accounting policy: IFRS 9

The Group adopted IFRS 9 ‘Financial Instruments’ at 1 January 2018 and applied the new rules in accordance with the transitional provisions. 
Comparatives for 2017 have not been restated. The Group has assessed the impact of adopting IFRS 9 and the only material adjustment is 
an increase in the provision for losses against trade debtors which was reflected as an adjustment to retained earnings at 1 January 2018  
as shown below.

All figures in £ millions

Retained earnings

Provision for losses against trade debtors

Income tax

Total impact at 1 January 2018

Non-current assets

Deferred income tax assets

Current assets

Trade and other receivables

Assets classified as held for sale

Total impact at 1 January 2018

2018  
1 January

(13)

3

(10)

3

(12)

(1)

(10)

The adjustment arises from adoption of the expected credit loss 
model for impairments under IFRS 9. The adoption of this model 
requires the recognition of impairment provisions based on 
expected credit losses rather than only incurred credit losses,  
as is the case under IAS 39. Although there is a transition impact 
from adoption of the new model there was no material impact on 
profit before tax for 2018.

Under IFRS 9, the Group’s equity financial investments continue  
to be recognised at fair value and the Group has elected to take  
the option to recognise all movements in fair value in other 
comprehensive income (FVOCI). Gains or losses realised on the 
subsequent sale of these financial assets (FVOCI investments) are  
no longer recycled through the profit and loss account, but are 
instead reclassified from the FVOCI reserve to retained earnings. 
There was one small disposal of these assets during 2018 resulting 
in a reclassification of a £2m gain. 

IFRS 9 also introduced a new, simpler hedge accounting model with 
a principles-based approach designed to align the accounting result  
with the economic hedging strategy. The Group previously used fair 
value hedge relationships to hedge interest rate risk and currency 
risk on its bond borrowings and also used net investment hedging 
relationships to hedge currency re-translation risk on its overseas 
assets. The Group has confirmed that its previous hedge 
relationships continue to qualify as hedges under IFRS 9 in 2018.

The following table shows the original classification and 
measurement categories of financial assets and liabilities under  
IAS 39 and the new classification and measurement categories 
under IFRS 9 as at 1 January 2018. The effect of adopting IFRS 9  
on the carrying amounts of financial assets and liabilities relates 
solely to the new impairment requirements as shown in the 
previous table, all other carrying values remained the same.

Original classification and measurement under IAS 39

New classification and measurement under IFRS 9

Financial assets

Investments in unlisted securities

Available for sale – fair value

Fair value through OCI

Cash and cash equivalents

Marketable securities

Loans and receivables – amortised cost

Financial assets at amortised cost

Available for sale – fair value

Fair value through profit or loss

Derivative financial instruments used for hedging

Derivatives in a hedge relationship – fair value

Fair value – hedging instrument

Other derivative financial instruments

Held for trading – fair value

Fair value through profit or loss

Trade receivables

Financial liabilities

Loans and receivables – amortised cost

Financial assets at amortised cost

Derivative financial instruments used for hedging

Derivatives in a hedge relationship – fair value

Fair value – hedging instrument

Other derivative financial instruments

Held for trading – fair value

Fair value through profit or loss

Trade payables

Other liabilities – amortised cost

Other financial liabilities – amortised cost

Liability to purchase own shares

Other liabilities – amortised cost

Other financial liabilities – amortised cost

Bank loans and overdrafts

Finance lease liabilities

Bonds

Other liabilities – amortised cost

Other financial liabilities – amortised cost

Other liabilities – amortised cost

Other financial liabilities – amortised cost

Other liabilities – amortised cost

Other financial liabilities – amortised cost

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements158

Notes to the consolidated financial statements

2. Segment information

The primary segments for management and reporting are geographies as outlined below. In addition, the Group separately discloses  
the results from the Penguin Random House associate. 

The chief operating decision-maker is the Pearson executive. 

North America Courseware, Assessments and Services businesses in the US and Canada.

Core Courseware, Assessments and Services businesses in more mature markets including UK, Europe, Asia Pacific and North Africa.

Growth Courseware, Assessments and Services businesses in emerging markets including Brazil, India, South Africa, Hispano-America, 
Hong Kong and China, and the Middle East.

For more detail on the services and products included in each business segment refer to the strategic report.

All figures in £ millions

Sales

Adjusted operating profit

Cost of major restructuring

Intangible charges

Other net gains and losses

UK pension GMP equalisation

Operating profit

Finance costs

Finance income

Profit before tax

Income tax

Profit for the year

Segment assets

Joint ventures

Associates

Total assets

Other segment items

Share of results of joint ventures and associates

Capital expenditure

Pre-publication investment

Depreciation

Amortisation

Growth

Penguin 
Random 
House

Corporate

Notes

North  
America

2,784

362

(78)

(72)

4

–

216

Core

806

57

(16)

(8)

–

(8)

25

539

59

–

(19)

226

–

266

6

6

7

12

12

12

10, 11

20

10

11, 20

4,366

1,975

536

–

–

–

5

–

–

4,366

1,980

536

(4)

135

234

41

344

1

25

90

12

92

1

36

64

13

89

–

68

(8)

(14)

–

–

46

–

–

387

387

46

–

–

–

–

–

–

–

–

–

–

–

636

–

–

636

–

–

–

–

–

2018

Group

4,129

546

(102)

(113)

230

(8)

553

(91)

36

498

92

590

7,513

–

392

7,905

44

196

388

66

525

Included in the North America segment above is £60m in pre-publication investment and £67m in amortisation relating to assets held  
for sale.

Pearson plc Annual report and accounts 2018Growth

Penguin 
Random 
House

Corporate

2. Segment information continued

All figures in £ millions

Sales

Adjusted operating profit

Cost of major restructuring

Intangible charges

Other net gains and losses

Impact of US tax reform

Operating profit

Finance costs

Finance income

Profit before tax

Income tax

Profit for the year

Segment assets

Joint ventures

Associates

Total assets

Other segment items

Share of results of joint ventures and associates

Capital expenditure

Pre-publication investment

Depreciation

Amortisation

Notes

6

6

7

12

12

12

10, 11

20

10

11, 20

North  
America

2,929

394

(60)

(89)

(3)

–

242

Core

815

50

(11)

(12)

–

–

27

4,116

1,914

–

4

–

3

4,120

1,917

5

162

218

56

348

1

35

84

13

103

769

38

(8)

(37)

35

–

28

667

3

–

670

1

43

59

21

110

–

94

–

(28)

96

(8)

154

–

–

388

388

71

–

–

–

–

159

2017

Group

4,513

576

(79)

(166)

128

(8)

451

(110)

80

421

(13)

408

–

–

–

–

–

–

–

793

7,490

–

–

3

395

793

7,888

–

–

–

–

–

78

240

361

90

561

There were no material inter-segment sales in either 2018 or 2017. 

For additional detailed information on the calculation of adjusted 
operating profit as shown in the above tables, see p222-225 
(Financial key performance indicators). 

Adjusted operating profit is shown in the above tables as it is  
the key financial measure used by management to evaluate the 
performance of the Group and allocate resources to business 
segments. The measure also enables investors to more easily,  
and consistently, track the underlying operational performance  
of the Group and its business segments over time by separating  
out those items of income and expenditure relating to acquisition  
and disposal transactions, major restructuring programmes  
and certain other items that are also not representative of 
underlying performance, which are explained below and  
reconciled in note 8. 

Cost of major restructuring In May 2017, the Group announced a 
restructuring programme, to run between 2017 and 2019, to drive 
significant cost savings. This programme began in the second  
half of 2017 and net costs incurred were £79m in 2017 and £102m  
in 2018 and relate to delivery of cost efficiencies in the enabling 
functions and the US Higher Education Courseware business 
together with further rationalisation of the property and supplier 
portfolio. The restructuring costs in 2018 relate predominantly to 
staff redundancies and the net cost of property rationalisation.  
Included in the property rationalisation in 2018 is the impact of the 
consolidation of the Group’s property footprint in London which 

resulted in a charge for onerous leases of £91m partially offset  
by profit from the sale of property of £81m. The costs of this 
restructuring programme are significant enough to exclude from 
the adjusted operating profit measure so as to better highlight the 
underlying performance (see note 4). 

Intangible charges These represent charges in respect of intangible 
assets acquired through business combinations and the direct costs 
of acquiring those businesses. These charges are excluded as they 
reflect past acquisition activity and do not necessarily reflect the 
current year performance of the Group. Intangible amortisation 
charges in 2018 were £113m compared to a charge of £166m in 2017.

Other net gains and losses These represent profits and losses on  
the sale of subsidiaries, joint ventures, associates and other financial 
assets and are excluded from adjusted operating profit as they 
distort the performance of the Group as reported on a statutory 
basis. Other net gains of £230m in 2018 relate to the sale of the  
Wall Street English language teaching business (WSE), realising a  
gain of £207m, the disposal of the Group’s equity interest in UTEL, 
the online University partnership in Mexico, realising a gain of £19m, 
and various other smaller disposal items for a net gain of £4m.  
Other net gains of £128m in 2017 relate to the sale of the test 
preparation business in China which resulted in a profit on sale of 
£44m and the part sale of the Group’s share in Penguin Random 
House which resulted in a profit of £96m and other smaller disposal 
items for a net loss of £12m (see note 31). 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements160

Notes to the consolidated financial statements

2. Segment information continued

UK pension GMP equalisation In 2018, also excluded is the impact  
of adjustments arising from clarification of guaranteed minimum 
pension (GMP) equalisation legislation in the UK as this relates to 
historical circumstances (see note 25).

Impact of US tax reform In 2017, as a result of US tax reform, the 
Group’s share of profit from associates was adversely impacted  
by £8m. This amount was excluded from adjusted operating profit 
as it is considered to be a transition adjustment that is not expected 
to recur in the near future.

Corporate costs are allocated to business segments on an 
appropriate basis depending on the nature of the cost and therefore 
the total segment result is equal to the Group operating profit.

The Group operates in the following main geographic areas:

All figures in £ millions

UK

Other European countries

US

Canada

Asia Pacific

Other countries

Total

Segment assets, excluding corporate assets, consist of property, 
plant and equipment, intangible assets, inventories, receivables, 
deferred taxation and other financial assets and exclude cash  
and cash equivalents and derivative assets. Corporate assets 
comprise cash and cash equivalents, marketable securities and 
derivative financial instruments. Capital expenditure comprises 
additions to property, plant and equipment and software  
(see notes 10 and 11).

Property, plant and equipment and intangible assets acquired 
through business combinations were £nil (2017: £nil) (see note 30).

2018

377

246

2,627

126

455

298

Sales

2017

384

262

2,770

126

643

328

Non-current assets

2018

900

143

2,162

250

146

137

2017

796

128

2,247

240

151

184

4,129

4,513

3,738

3,746

Sales are allocated based on the country in which the customer is located. This does not differ materially from the location where the order 
is received. The geographical split of non-current assets is based on the subsidiary’s country of domicile. This is not materially different to 
the location of the assets. Non-current assets comprise property, plant and equipment, intangible assets, investments in joint ventures and 
associates and trade and other receivables. 

Pearson plc Annual report and accounts 2018161

3. Revenue from contracts with customers

The following tables analyse the Group’s revenue streams. Courseware includes curriculum materials provided in book form and/or via 
access to digital content. Assessments includes test development, processing and scoring services provided to governments, educational 
institutions, corporations and professional bodies. Services includes the operation of schools, colleges and universities, including sistemas 
in Brazil as well as the provision of online learning services in partnership with universities and other academic institutions.

All figures in £ millions

Sales:

Courseware

School Courseware

Higher Education Courseware

English Courseware

Assessments

School and Higher Education Assessments

Clinical Assessments

Professional and English Certification

Services

School Services

Higher Education Services

English Services

North 
America

Core 

Growth

Group

2018

378

1,042

16

1,436

332

140

344

816

288

244

–

532

172

87

58

317

247

45

150

442

2

40

5

47

127

57

102

286

23

–

64

87

47

29

90

166

677

1,186

176

2,039

602

185

558

1,345

337

313

95

745

Total

2,784

806

539

4,129

All figures in £ millions

Sales:

Courseware

School Courseware

Higher Education Courseware

English Courseware

Assessments

School and Higher Education Assessments

Clinical Assessments

Professional and English Certification

Services

School Services

Higher Education Services

English Services

North 
America

Core 

Growth

Group

2017

394

1,146

20

1,560

355

146

341

842

274

253

–

527

171

93

60

324

256

46

138

440

5

34

12

51

139

63

102

304

23

–

60

83

54

32

296

382

704

1,302

182

2,188

634

192

539

1,365

333

319

308

960

Total

2,929

815

769

4,513

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements162

Notes to the consolidated financial statements

3. Revenue from contracts with customers continued

The Group derived revenue for the year to 31 December 2018 from the transfer of goods and services over time and at a point in time in the 
following major product lines:

All figures in £ millions

Courseware

Products transferred at a point in time (sale or return)

Products transferred at a point in time (other)

Products and services transferred over time

Assessments

Products transferred at a point in time

Products and services transferred over time

Services

Products transferred at a point in time

Products and services transferred over time

Total sales

a. Nature of goods and services

The following is a description of the nature of the Group’s 
performance obligations within contracts with customers broken 
down by revenue stream, along with significant judgements and 
estimates made within each of those revenue streams.

Courseware

Revenue is generated from customers through the sales of print  
and digital courseware materials to schools, bookstores, and direct 
to individual learners. Goods and services may be sold separately  
or purchased together in bundled packages. The goods and  
services included in bundled arrangements are considered distinct 
performance obligations, except for where Pearson provides both a 
licence of intellectual property and an on-going hosting service.  
As the licence of intellectual property is only available with the 
concurrent hosting service, the licence is not treated as a distinct 
performance obligation separate from the hosting service.

The transaction price is allocated between distinct performance 
obligations on the basis of their relative standalone selling prices. 

In determining the transaction price, variable consideration exists  
in the form of discounts and anticipated returns. Discounts reduce 
the transaction price on a given transaction. A provision for 
anticipated returns is made based primarily on historical return 
rates, customer buying patterns and retailer behaviours including 
stock levels (see note 22). If these estimates do not reflect actual 
returns in future periods then revenues could be understated  
or overstated for a particular period. Variable consideration as 
described above is determined using the expected value approach.

North 
America

Core

Growth

Total

718

–

718

1,436

146

670

816

–

532

532

2,784

313

–

4

317

65

377

442

26

21

47

806

197

35

54

286

6

81

87

38

128

166

539

1,228

35

776

2,039

217

1,128

1,345

64

681

745

4,129

While payment for these goods and services generally occurs at  
the start of these arrangements, the length of time between 
payment and delivery of the performance obligations is generally 
short-term in nature or the reason for early payment relates to 
reasons other than financing, including customers securing a 
vendor in a longer-term arrangement or the transfer of goods or 
services is at the discretion of the customer. For these reasons  
and the use of the practical expedient on short-term financing,  
significant financing components are not recognised within 
Courseware transactions.

Revenue from the sale of physical books is recognised at a point  
in time when control passes. This is generally at the point of 
shipment when title passes to the customer, when the Group has a 
present right to payment and the significant risks and rewards of 
ownership have passed to the customer. Revenue from physical 
books sold through the direct print rental method is recognised  
over the rental period, as the customer is simultaneously receiving 
and consuming the benefits of this rental service through the 
passage of time.

Revenue from the sale of digital courseware products is recognised 
on a straight-line basis over the subscription period, unless hosted 
by a third party or representative of a downloadable product, in 
which case Pearson has no on-going obligation and recognises 
revenue when control transfers as the customer is granted access  
to the digital product. 

Revenue from the sale of ‘off-the-shelf’ software is recognised on 
delivery or on installation of the software where that is a condition 
of the contract. In certain circumstances, where installation is 
complex, revenue is recognised when the customer has completed 
their acceptance procedures. 

Pearson plc Annual report and accounts 2018163

As control transfers over time, revenue is recognised based on  
the extent of progress towards completion of the performance 
obligation. The selection of the method to measure progress 
towards completion requires judgement and is based on the nature 
of the services provided. Revenue is recognised on a percentage 
completion basis calculated using the proportion of the total 
estimated costs incurred to date. Percentage of completion is used 
to recognise the transfer of control of services provided as these 
services are not provided evenly throughout the testing cycle and 
involve varying degrees of effort during the term. 

Losses on contracts are recognised in the period in which the loss 
first becomes foreseeable. Contract losses are determined to be the 
amount by which estimated total costs of the contract exceed the 
estimated total revenues that will be generated.

In Assessments contracts driven primarily by transactions directly  
to end users, Pearson’s main obligation to the customer involves 
test delivery and scoring. Test delivery and scoring are defined as a 
single performance obligation delivered over time whether the test 
is subsequently manually scored or digitally scored on the day of  
the assessment. Customers may also purchase print and digital 
supplemental materials. Print products in this revenue stream are 
recognised at a point in time when control passes to the customer 
upon shipment. Recognition of digital revenue will occur based on 
the extent of Pearson’s on-going hosting obligation. 

Services

Revenue is primarily generated from multi-year contractual 
arrangements related to large-scale educational service delivery  
to academic institutions, such as schools and higher education 
universities. Under these arrangements, while an agreement  
may span for multiple years, the contract duration has been 
determined to be each academic period based on the structure of 
contracts, including clauses regarding termination. While in some 
cases the customer may have the ability to terminate during the 
term for convenience, significant financial or qualitative barriers 
exist limiting the potential for such terminations in the middle of an 
academic period. The academic period for this customer base is 
normally an academic year for schools and a semester for higher 
education universities.

Within each academic period, while a variety of services are 
provided such as programme development, student acquisition, 
education technology and student support services. While each of 
these services is capable of being distinct, they are not distinct in the 
context of the customer contract as Pearson provides an integrated 
managed service offering and these activities are accounted for 
together as a comprehensive performance obligation. 

3. Revenue from contracts with customers continued

a. Nature of goods and services continued

Assessments

Revenue is primarily generated from multi-year contractual 
arrangements related to large-scale assessment delivery, such  
as contracts to process qualifying tests for individual professions 
and government departments, and is recognised as performance 
occurs. Under these arrangements, while the agreement spans for 
multiple years, the contract duration has been determined to be 
each testing cycle based on contract structure, including clauses 
regarding termination. While in some cases the customer may  
have the ability to terminate during the term for convenience, 
significant financial or qualitative barriers exist limiting the  
potential for such terminations in the middle of a testing cycle.

Within each testing cycle, a variety of service activities are 
performed such as test administration, delivery, scoring,  
reporting, item development, operational services, and programme 
management. While each of these service activities is capable of 
being distinct, they are not treated as distinct in the context of the 
customer contract as Pearson provides an integrated managed 
service offering and these activities are accounted for together as 
one comprehensive performance obligation. 

Within each testing cycle, the transaction price may contain both 
fixed and variable amounts. Variable consideration within these 
transactions primarily relates to expected testing volumes to be 
delivered in the cycle. The assumptions, risks and uncertainties 
inherent to long-term contract accounting can affect the amounts 
and timing of revenue and related expenses reported. Variable 
consideration is measured using the expected value method,  
except where amounts are contingent upon a future event’s 
occurrence, such as performance bonuses. Such event-driven 
contingency payments are measured using the most likely amount 
approach. To the extent a higher degree of uncertainty exists 
regarding variable consideration, these amounts are excluded  
from the transaction price and expensed when the uncertainty is 
reasonably removed.

Customer payments are generally defined in the contract through  
a payment schedule, which may require customer acceptance  
for services rendered. Pearson has a history of providing 
satisfactory services which are accepted by the customer. While a 
delay between rendering of services and payment may exist, 
payment terms are within 12 months and the Group has elected  
to use the practical expedient available in IFRS 15 and not identify  
a significant financing component on these transactions.

Revenue is recognised for Assessment contracts over time as  
the customer is benefiting as performance takes place through a 
continuous transfer of control to the customer. This continuous 
transfer of control to the customer is supported by clauses in the 
contracts which may allow the customer to terminate for 
convenience, compensate us for work performed to date,  
and take possession of work in process. 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements164

Notes to the consolidated financial statements

3. Revenue from contracts with customers continued

a. Nature of goods and services continued

b. Disaggregation of revenue

Services continued

Where Services are provided to university customers, volumes and 
transaction price is fixed at the start of the semester. Where Services 
are provided to School customers, the transaction price may contain 
both fixed and variable amounts which require estimation during 
the academic period. Estimation is required where consideration is 
based upon average enrolments or other metrics which are not 
known at the start of the academic year. Variable consideration is 
measured using the expected value method. To the extent a higher 
degree of uncertainty exists regarding variable consideration, these 
amounts are excluded from the transaction price and recognised 
when the uncertainty is reasonably removed.

Customer payments are generally defined in the contract as 
occurring shortly after invoicing. Where there is a longer payment 
term offered to a customer through a payment schedule, payment 
terms are within 12 months and the Group has elected to use the 
practical expedient available in IFRS 15 and not identify a significant 
financing component on these transactions.

Revenue is recognised for Service contracts over time as the 
customer is benefiting as performance takes place through a 
continuous transfer of control to the customer. This continuous 
transfer of control to the customer is supported by clauses in  
the contracts which may allow the customer to terminate for 
convenience, compensate us for work performed to date,  
and take possession of work in process. 

As control transfers over time, revenue is recognised based on  
the extent of progress towards completion of the performance 
obligation. The selection of the method to measure progress 
towards completion requires judgement and is based on the  
nature of the products or services provided. Within the 
comprehensive service obligation, the timing of services  
occurs relatively evenly over each academic period and as such,  
time elapsed is used to recognise the transfer of control to the 
customer on a straight-line basis.

Losses on contracts are recognised in the period in which the loss 
first becomes foreseeable. Contract losses are determined to be  
the amount by which estimated total costs of the contract exceed 
the estimated total revenues that will be generated.

In cases of optional or add-on purchases, institutions may purchase 
physical goods priced at their standalone value, which are 
accounted for separately and recognised at the point in time  
when control passes to the customer upon shipment.

The tables in notes 2 and 3 show revenue from contracts with 
customers disaggregated by operating segment, geography and 
revenue stream. These disaggregation categories are appropriate as 
they represent the key groupings used in managing and evaluating 
underlying performance of each of the businesses. The categories 
also reflect groups of similar types of transactional characteristics, 
among similar customers, with similar accounting conclusions. 

c. Contract balances

Transactions within the Courseware revenue stream generally entail 
customer billings at or near the contract’s inception and accordingly 
Courseware deferred income balances are primarily related to 
subscription performance obligations to be delivered over time.

Transactions within the Assessments and Services revenue streams 
generally entail customer billings over time based on periodic 
intervals, progress towards milestones or enrolment census dates. 
As the performance obligations within these arrangements are 
delivered over time, the extent of accrued income or deferred 
income will ultimately depend upon the difference between  
revenue recognised and billings to date.

Refer to note 22 for opening and closing balances of accrued 
income. Refer to note 24 for opening and closing balances of 
deferred income. Revenue recognised during the period from 
changes in deferred income was driven primarily by the release  
of revenue over time from digital subscriptions. 

d. Contract costs

The Group capitalises incremental costs to obtain contracts with 
customers where it is expected these costs will be recoverable. 
Incremental costs to obtain contracts with customers are 
considered those which would not have been incurred if the 
contract had not been obtained. For the Group, these costs relate  
primarily to sales commissions. The Group has elected to use the 
practical expedient as allowable by IFRS 15 whereby such costs will 
be expensed as incurred where the expected amortisation period  
is one year or less. Where the amortisation period is greater than 
one year, these costs are amortised over the contract term on a 
systematic basis consistent with the transfer of the underlying 
goods and services within the contract to which these costs relate, 
which will generally be on a ratable basis. Impairment of capitalised 
contract costs was £nil in 2018. 

The Group does not recognise any material costs to fulfil contracts 
with customers as these types of activities are governed by other 
accounting standards.

Refer to note 22 for further details of opening and closing balances 
of these costs reflected within deferred contract costs.

Pearson plc Annual report and accounts 2018165

3. Revenue from contracts with customers continued

e. Remaining transaction price

The below table depicts the remaining transaction price on unsatisfied or partially unsatisfied performance obligations from contracts with 
customers as at 31 December 2018.

Sales

Deferred 
income

Committed 
sales

Total 
remaining 
transaction 
price

2019

2020

2021  
and later

Courseware

Products transferred at a point in time (sale or return)

Products transferred at a point in time (other)

Products and services transferred over time

Assessments

Products transferred at a point in time

Products and services transferred over time

Services

Products transferred at a point in time

Products and services transferred over time – subscriptions

Products and services transferred over time – other 
ongoing performance obligations

Total

1,228

35

776

217

1,128

64

310

371

4,129

1

–

679

–

196

–

17

19

912

–

–

8

–

402

–

–

145

555

1

–

687

–

598

–

17

164

1,467

1

–

272

–

420

–

13

162

868

–

–

131

–

173

–

3

1

–

–

284

–

5

–

1

1

308

291

Committed sales amounts are equal to the transaction price from contracts with customers excluding those amounts previously recognised 
as revenue and amounts currently recognised in deferred income. The total of committed sales and deferred income is equal to the 
remaining transaction price.

Time bands represented above represent the expected timing of when the remaining transaction price will be recognised as revenue.

4. Operating expenses

All figures in £ millions

By function:

Cost of goods sold

Operating expenses

Distribution costs

Selling, marketing and product development costs

Administrative and other expenses

Restructuring costs

Other income

Total net operating expenses

Other net gains and losses

Total

2018

2017

1,943

2,066

88

759

84

896

1,039

1,207

90

(69)

1,907

(230)

3,620

79

(64)

2,202

(128)

4,140

Included in other income is service fee income from Penguin Random House of £3m (2017: £3m). Included in administrative and other 
expenses are research and efficacy costs of £14m (2017: £14m). In addition to the restructuring costs shown above, there were major 
restructuring costs in relation to associates of £12m (2017: £nil).

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements166

Notes to the consolidated financial statements

4. Operating expenses continued

An analysis of major restructuring costs is as follows:

All figures in £ millions

By nature:

Product costs

Employee costs

Depreciation and amortisation

Property and facilities

Technology and communications

Professional and outsourced services

General and administrative costs

Total restructuring – operating expenses

Share of associate restructuring

Total

2018

2017

12

56

1

(5)

1

9

16

90

12

102

15

11

13

24

2

12

2

79

–

79

The 2017-2019 restructuring programme was announced in May 2017, began in the second half of 2017 and is expected to drive  
significant cost savings. The costs of this programme have been excluded from adjusted operating profit so as to better highlight the 
underlying performance (see note 8). In 2018, property and facilities costs include gains on the disposal of properties sold as part of the 
restructuring programme. 

All figures in £ millions

By nature:

Royalties expensed

Other product costs

Employee benefit expense

Contract labour

Employee-related expense

Promotional costs

Depreciation of property, plant and equipment

Amortisation of intangible assets – pre-publication

Amortisation of intangible assets – software

Amortisation of intangible assets – other

Property and facilities

Technology and communications

Professional and outsourced services

Other general and administrative costs

Costs capitalised to intangible assets

Other net gains and losses

Other income

Total

Notes

2018

2017

236

516

246

564

5

1,637

1,805

10

20

11

11

161

115

233

66

338

88

99

147

192

396

85

(390)

(230)

(69)

152

127

229

90

338

85

138

202

218

322

140

(324)

(128)

(64)

3,620

4,140

Pearson plc Annual report and accounts 20184. Operating expenses continued

During the year the Group obtained the following services from the Group’s auditors:

All figures in £ millions

The audit of parent company and consolidated financial statements

The audit of the company’s subsidiaries

Total audit fees

Audit-related and other assurance services

Other non-audit services

Total other services

Total non-audit services

Total

Reconciliation between audit and non-audit service fees is shown below:

All figures in £ millions

Group audit fees including fees for attestation under section 404 of the Sarbanes-Oxley Act

Non-audit fees

Total

167

2018

2017

4

2

6

1

–

1

1

7

4

2

6

1

1

2

2

8

2018

2017

6

1

7

6

2

8

Fees for attestation under section 404 of the Sarbanes-Oxley Act are allocated between fees payable for the audits of consolidated and 
subsidiary accounts. 

Included in non-audit fees is audit related work in relation to disposal transactions and other assurance work related to the audit of the 
Group’s efficacy programme.

5. Employee information

All figures in £ millions

Employee benefit expense

Wages and salaries (including termination costs)

Social security costs

Share-based payment costs

Retirement benefits – defined contribution plans

Retirement benefits – defined benefit plans

Other post-retirement medical benefits

Total

Notes

2018

2017

1,421

112

37

56

23

(12)

1,567

130

33

57

19

(1)

1,637

1,805

26

25

25

25

The details of the emoluments of the Directors of Pearson plc are shown in the report on Directors’ remuneration.

Average number employed

Employee numbers

North America

Core

Growth

Other

Total

2018

2017

14,113

16,295

5,192

4,521

496

5,291

8,268

485

24,322

30,339

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements168

Notes to the consolidated financial statements

6. Net finance costs

All figures in £ millions

Interest payable on financial liabilities at amortised cost and associated derivatives

Net foreign exchange losses

Finance costs associated with transactions

Derivatives not in a hedge relationship

Derivatives in a hedge relationship

Finance costs

Interest receivable on financial assets at amortised cost

Net finance income in respect of retirement benefits

Net foreign exchange gains

Derivatives not in a hedge relationship

Derivatives in a hedge relationship

Finance income

Net finance costs

Analysed as:

Net interest payable reflected in adjusted earnings

Other net finance income/(costs)

Total net finance costs

Notes

2018

25

(42)

(36)

(1)

(7)

(5)

(91)

18

11

–

6

1

36

(55)

(24)

(31)

(55)

2017

(99)

–

(6)

(5)

–

(110)

20

3

44

12

1

80

(30)

(79)

49

(30)

Included in interest receivable is £1m (2017: £1m) of interest receivable from related parties. There was a net movement of £nil on fair value 
hedges in 2018 (2017: £1m), comprising a gain of £4m (2017: gain of £37m) on the underlying bonds, offset by a loss of £4m (2017: loss of 
£36m) on the related derivative financial instruments.

For further information on adjusted measures above, see note 8.

7. Income tax

All figures in £ millions

Current tax

Credit/(charge) in respect of current year

Adjustments in respect of prior years

Total current tax credit/(charge)

Deferred tax

In respect of temporary differences

Other adjustments in respect of prior years

Total deferred tax (charge)/credit

Total tax credit/(charge)

Notes

2018

2017

92

34

126

(6)

(28)

(34)

92

(121)

(2)

(123)

96

14

110

(13)

13

The adjustments in respect of prior years in both 2018 and 2017 primarily arise from revising the previous year’s reported tax provision to 
reflect the tax returns subsequently filed. This results in a change between deferred and current tax as well as an absolute benefit to the 
total tax charge. 

Pearson plc Annual report and accounts 2018169

2017

421

(81)

15

15

26

49

(1)

(39)

–

8

(1)

(16)

12

(13)

(36)

23

(13)

2018

498

(94)

(28)

8

25

111

–

(29)

25

77

–

(9)

6

92

37

55

92

7. Income tax continued

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the UK tax rate as follows:

All figures in £ millions

Profit before tax

Tax calculated at UK rate (2018: 19%, 2017: 19.25%)

Effect of overseas tax rates

Joint venture and associate income reported net of tax

Intra-group financing benefit

Movement in provisions for tax uncertainties

Impact of US tax reform

Net expense not subject to tax

Benefit from change in US tax accounting treatment

Gains and losses on sale of businesses not subject to tax

Utilisation of previously unrecognised tax losses and credits

Unrecognised tax losses

Adjustments in respect of prior years

Total tax credit/(charge)

UK

Overseas

Total tax credit/(charge)

Tax rate reflected in earnings

(18.5)%

3.1%

Included in net expense not subject to tax are foreign taxes not 
creditable, the tax impact of share-based payments and other 
expenses not deductible.

Factors which may affect future tax charges include changes  
in tax legislation, transfer pricing regulations, the level and mix  
of profitability in different countries, and settlements with  
tax authorities. 

The movement in provisions for tax uncertainties primarily reflects 
releases due to the expiry of relevant statutes of limitation and the 
reassessment of historical tax positions. The current tax liability of 
£72m (2017: £231m) includes £181m (2017: £280m) of provisions for 
tax uncertainties principally in respect of a number of issues in the 
US, the UK and China. The issues provided for include the allocation 
between territories of proceeds of historical business disposals and 

the potential disallowance of intra-group recharges. The Group is 
currently under audit in a number of countries, and the timing of  
any resolution of these audits is uncertain. Of the balance of £181m, 
£57m relates to 2014 and earlier and is mostly under audit. In most 
countries tax years up to and including 2014 are now statute barred 
from examination by tax authorities. Of the remaining balance, 
£66m relates to 2015, £29m to 2016, £23m to 2017 and £6m to 2018. 
If relevant enquiry windows pass with no audit, management 
believes it is reasonably possible that provision levels will reduce  
by an estimated £50m within the next 12 months. However the tax 
authorities may take a different view from management and the 
final liability may be greater than provided. For items currently 
under audit if tax authorities are successful, liabilities could  
increase by £25m (2017: £25m).

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements170

Notes to the consolidated financial statements

7. Income tax continued

The tax rate reflected in adjusted earnings is calculated as follows:

All figures in £ millions

Profit before tax

Adjustments:

Cost of major restructuring

Other net gains and losses

Intangible charges

Other net finance costs/(income)

UK pension GMP equalisation

Impact of US tax reform

Adjusted profit before tax

Total tax credit/(charge)

Adjustments:

Tax benefit on cost of major restructuring

Tax (benefit)/charge on other net gains and losses

Tax benefit on intangible charges

Tax (benefit)/charge on other net finance (income)/costs

Tax benefit on UK pension GMP equalisation

Impact of US tax reform

Tax amortisation benefit on goodwill and intangibles

Adjusted income tax credit/(charge)

Tax rate reflected in adjusted earnings

For further information on adjusted measures above, see note 8.

The tax benefit/(charge) recognised in other comprehensive income is as follows:

All figures in £ millions

Net exchange differences on translation of foreign operations

Fair value gain on other financial assets

Remeasurement of retirement benefit obligations 

2018

498

102

(230)

113

31

8

–

522

92

(37)

(31)

(18)

(6)

(2)

–

29

27

2017

421

79

(128)

166

(49)

–

8

497

(13)

(26)

20

(85)

9

–

1

39

(55)

(5.2)%

11.1%

2018

(4)

–

9

5

2017

9

(4)

(42)

(37)

Pearson plc Annual report and accounts 2018171

8. Earnings per share

Basic

Basic earnings per share is calculated by dividing the profit attributable to equity shareholders of the company by the weighted average 
number of ordinary shares in issue during the year, excluding ordinary shares purchased by the company and held as treasury shares.

Diluted

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares to take account of all dilutive potential 
ordinary shares and adjusting the profit attributable, if applicable, to account for any tax consequences that might arise from conversion of 
those shares.

All figures in £ millions

Earnings for the year

Non-controlling interest

Earnings attributable to equity holders of the company

Weighted average number of shares (millions)

Effect of dilutive share options (millions)

Weighted average number of shares (millions) for diluted earnings

Earnings per share

Basic

Diluted

Adjusted

For additional detailed information on the calculation of adjusted 
measures, see p222-225 (Financial key performance indicators).  
See note 2 for details of specific items excluded from or included  
in adjusted operating profit in 2018 and 2017.

In order to show results from operating activities on a consistent 
basis, an adjusted earnings per share is presented. The Group’s 
definition of adjusted earnings per share may not be comparable  
with other similarly titled measures reported by other companies.

Adjusted earnings is a non-GAAP (non-statutory) financial measure 
and is included as it is a key financial measure used by management 
to evaluate the performance of the Group and allocate resources  
to business segments. The measure also enables investors to  
more easily, and consistently, track the underlying operational 
performance of the Group and its business segments over time  
by separating out those items of income and expenditure relating  
to acquisition and disposal transactions, major restructuring 
programmes and certain other items that are also not 
representative of underlying performance.

Adjusted earnings per share is calculated as adjusted earnings 
divided by the weighted average number of shares in issue on  
an undiluted basis. The following items are excluded from or 
included in adjusted earnings:

Cost of major restructuring In May 2017, the Group announced a 
restructuring programme, to run between 2017 and 2019, to drive 
significant cost savings. This programme began in the second half  
of 2017 and net costs incurred were £79m in 2017 and £102m in 
2018 and relate to delivery of cost efficiencies in the enabling 
functions and the US Higher Education Courseware business 
together with further rationalisation of the property and supplier 
portfolio. The restructuring costs in 2018 relate predominantly to 
staff redundancies and the net cost of property rationalisation.  
Included in the property rationalisation in 2018 is the impact 

2018

590

(2)

588

778.1

0.6

778.7

75.6p

75.5p

2017

408

(2)

406

813.4

0.3

813.7

49.9p

49.9p

of the consolidation of the Group’s property footprint in London 
which resulted in a charge for onerous leases of £91m partially 
offset by profit from the sale of property of £81m. The costs of this 
restructuring programme are significant enough to exclude from 
the adjusted operating profit measure so as to better highlight the 
underlying performance (see note 4). 

Other net gains and losses These represent profits and losses on  
the sale of subsidiaries, joint ventures, associates and other financial 
assets and are excluded from adjusted earnings as they distort the 
performance of the Group as reported on a statutory basis.

Intangible charges These represent charges in respect of intangible 
assets acquired through business combinations and the direct costs 
of acquiring those businesses. These charges are excluded as they 
reflect past acquisition activity and do not necessarily reflect the 
current year performance of the Group. Intangible amortisation 
charges in 2018 were £113m compared to a charge of £166m in 2017.

Other net finance income/costs These include finance costs  
in respect of retirement benefits, finance costs of deferred 
consideration and foreign exchange and other gains and losses. 
Finance income relating to retirement benefits is excluded as 
management does not believe that the consolidated income 
statement presentation under IAS 19 reflects the economic 
substance of the underlying assets and liabilities. Finance costs 
associated with transactions are excluded as these relate to future 
earn-outs or acquisition expenses and are not part of the underlying 
financing. Foreign exchange and other gains and losses are excluded 
as they represent short-term fluctuations in market value and are 
subject to significant volatility. Other gains and losses may not be 
realised in due course as it is normally the intention to hold the 
related instruments to maturity. In 2018 and 2017, the foreign 
exchange gains and losses largely relate to foreign exchange 
differences on unhedged US dollar and euro loans, cash and  
cash equivalents.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements172

Notes to the consolidated financial statements

8. Earnings per share continued

Adjusted continued

UK pension GMP equalisation In 2018, also excluded is the impact of adjustments arising from clarification of guaranteed minimum 
pension (GMP) equalisation legislation in the UK as this relates to historical circumstances (see note 25).

Impact of US tax reform In 2017, as a result of US tax reform, the Group’s share of profit from associates was adversely impacted by £8m. 
This amount was excluded from adjusted earnings as it is considered to be a transition adjustment that is not expected to recur in  
the near future.

Tax Tax on the above items is excluded from adjusted earnings. Where relevant the Group also excludes the benefit from recognising 
previously unrecognised pre-acquisition and capital losses. As a result of US tax reform in 2017, the reported tax charge on a statutory basis 
includes a benefit from the revaluation of deferred tax balances to the reduced federal rate of £5m and a repatriation tax charge of £6m. 
This amount has been excluded from adjusted earnings as it is considered to be a transition adjustment that is not expected to recur in the 
near future. The tax benefit from tax deductible goodwill and intangibles is added to the adjusted income tax charge as this benefit more 
accurately aligns the adjusted tax charge with the expected rate of cash tax payments. 

Non-controlling interest Non-controlling interest for the above items is excluded from adjusted earnings. 

The following tables reconcile the statutory income statement to the adjusted income statement.

All figures in £ millions

Operating profit

Net finance costs

Profit before tax

Income tax

Profit for the year

Non-controlling interest

Earnings

Weighted average number of shares (millions)

Weighted average number of shares (millions) 
for diluted earnings

Earnings per share (basic)

Earnings per share (diluted)

All figures in £ millions

Operating profit

Net finance costs

Profit before tax

Income tax

Profit for the year

Non-controlling interest

Earnings

Statutory 
income 
statement

Cost of  
major 
restructuring

Other net 
gains and 
losses

Intangible 
charges

Other net 
finance 
income/ 
costs

UK pension 
GMP 
equalisation

Tax 
amortisation 
benefit

Adjusted 
income 
statement

2018

102

–

102

(37)

65

–

65

(230)

–

(230)

(31)

(261)

–

(261)

113

–

113

(18)

95

–

95

–

31

31

(6)

25

–

25

8

–

8

(2)

6

–

6

–

–

–

29

29

–

29

553

(55)

498

92

590

(2)

588

778.1

778.7

75.6p

75.5p

546

(24)

522

27

549

(2)

547

778.1

778.7

70.3p

70.2p

2017

Statutory 
income 
statement

Cost of  
major 
restructuring

Other net 
gains and 
losses

Intangible 
charges

Other net 
finance 
income/ 
costs

Impact of US 
tax reform

Tax 
amortisation 
benefit

Adjusted 
income 
statement

451

(30)

421

(13)

408

(2)

406

79

–

79

(26)

53

–

53

(128)

–

(128)

20

(108)

–

(108)

166

–

166

(85)

81

–

81

–

(49)

(49)

9

(40)

–

(40)

8

–

8

1

9

–

9

–

–

–

39

39

–

39

Weighted average number of shares (millions)

813.4

Weighted average number of shares (millions) 
for diluted earnings

Earnings per share (basic)

Earnings per share (diluted)

813.7

49.9p

49.9p

576

(79)

497

(55)

442

(2)

440

813.4

813.7

54.1p

54.1p

Pearson plc Annual report and accounts 20189. Dividends

All figures in £ millions

Final paid in respect of prior year 12.0p (2017: 34.0p)

Interim paid in respect of current year 5.5p (2017: 5.0p)

173

2018

93

43

136

2017

277

41

318

The Directors are proposing a final dividend in respect of the financial year ended 31 December 2018 of 13.0p per share which will absorb an 
estimated £102m of shareholders’ funds. It will be paid on 10 May 2019 to shareholders who are on the register of members on 5 April 2019. 
These financial statements do not reflect this dividend.

10. Property, plant and equipment

All figures in £ millions

Cost

At 1 January 2017

Exchange differences

Additions

Disposals

Disposal through business disposal

Reclassifications

Transfer to intangible assets

Transfer to assets classified as held for sale

At 31 December 2017

Exchange differences

Additions

Disposals

Reclassifications

Transfer to intangible assets

Transfer to intangible assets – pre-publication

At 31 December 2018

All figures in £ millions

Depreciation

At 1 January 2017

Exchange differences

Charge for the year

Disposals

Disposal through business disposal

Transfer to assets classified as held for sale

At 31 December 2017

Exchange differences

Charge for the year

Disposals

Reclassifications

At 31 December 2018

Carrying amounts

At 1 January 2017

At 31 December 2017

At 31 December 2018

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction

398

(20)

26

(13)

(11)

5

–

(55)

330

11

32

(75)

19

–

–

317

560

(29)

40

(34)

(5)

8

(11)

(2)

527

14

22

(97)

(8)

–

–

458

20

(2)

24

–

–

(13)

–

–

29

1

12

–

(11)

(11)

(2)

18

Land and 
buildings

Plant and 
equipment

Assets in  
course of 
construction

(229)

12

(35)

9

6

40

(406)

23

(55)

26

3

1

(197)

(408)

(5)

(20)

34

(7)

(11)

(46)

97

7

(195)

(361)

169

133

122

154

119

97

–

–

–

–

–

–

–

–

–

–

–

–

20

29

18

Total

978

(51)

90

(47)

(16)

–

(11)

(57)

886

26

66

(172)

–

(11)

(2)

793

Total

(635)

35

(90)

35

9

41

(605)

(16)

(66)

131

–

(556)

343

281

237

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements174

Notes to the consolidated financial statements

10. Property, plant and equipment continued

Depreciation expense of £18m (2017: £23m) has been included in the income statement in cost of goods sold and £48m (2017: £67m)  
in operating expenses.

The Group leases certain equipment under a number of finance lease agreements. The net carrying amount of leased plant and  
equipment included within property, plant and equipment was £7m (2017: £9m).

11. Intangible assets

All figures in £ millions

Cost

At 1 January 2017

Exchange differences

Additions – internal development

Additions – purchased

Disposals

Disposal through business disposal

Transfer from property, plant and equipment

Transfer to assets classified as held for sale

At 31 December 2017

Exchange differences

Additions – internal development

Additions – purchased

Disposals

Disposal through business disposal

Transfer from property, plant and equipment

Transfer from assets classified as held for sale

At 31 December 2018

Acquired 
customer 
lists, 
contracts and 
relationships

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights

Other 
intangibles 
acquired

Goodwill

Software

2,341

(148)

–

–

–

–

–

(163)

2,030

74

–

–

–

–

–

7

2,111

798

(46)

133

17

(23)

(4)

11

(4)

882

32

124

6

(94)

(2)

11

–

959

974

(74)

–

–

–

(9)

–

(2)

889

39

–

–

(18)

–

–

–

353

(26)

–

–

–

(19)

–

(27)

281

(2)

–

–

(12)

–

–

–

211

(6)

–

–

–

–

–

(21)

184

–

–

–

–

–

–

–

Total

5,277

(350)

133

17

(23)

(59)

11

(251)

4,755

144

124

6

600

(50)

–

–

–

(27)

–

(34)

489

1

–

–

(33)

(157)

–

–

–

(2)

11

7

910

267

184

457

4,888

Pearson plc Annual report and accounts 2018175

Acquired 
customer 
lists, 
contracts and 
relationships

Goodwill

Software

Acquired 
trademarks 
and brands

Acquired 
publishing 
rights

Other 
intangibles 
acquired

Total

–

–

–

–

–

–

–

–

–

–

–

–

(461)

30

(85)

21

2

–

(493)

(23)

(88)

92

–

(555)

43

(77)

–

8

1

(209)

13

(18)

–

18

16

(198)

(412)

(1,835)

4

(3)

–

–

19

36

(40)

–

22

34

126

(223)

21

50

70

(580)

(180)

(178)

(360)

(1,791)

(26)

(59)

18

–

1

(14)

12

–

2

(2)

–

–

(10)

(24)

33

–

(56)

(187)

155

–

(512)

(647)

(181)

(178)

(361)

(1,879)

2,341

2,030

2,111

337

389

447

419

309

263

144

101

86

13

6

6

188

129

96

3,442

2,964

3,009

11. Intangible assets continued

All figures in £ millions

Amortisation

At 1 January 2017

Exchange differences

Charge for the year

Disposals

Disposal through business disposal

Transfer to assets classified as held for sale

At 31 December 2017

Exchange differences

Charge for the year

Disposals

Disposal through business disposal

At 31 December 2018

Carrying amounts

At 1 January 2017

At 31 December 2017

At 31 December 2018

Goodwill

The goodwill carrying value of £2,111m relates to acquisitions 
completed after 1 January 1998. Prior to 1 January 1998 all  
goodwill was written off to reserves on the date of acquisition.  
For acquisitions completed between 1 January 1998 and  
31 December 2002, no value was ascribed to intangibles other  
than goodwill which was amortised over a period of up to 20 years. 
On adoption of IFRS on 1 January 2003, the Group chose not to 
restate the goodwill balance and at that date the balance was frozen 
(i.e. amortisation ceased). If goodwill had been restated, then a 
significant value would have been ascribed to other intangible 
assets, which would be subject to amortisation, and the carrying 
value of goodwill would be significantly lower. For acquisitions 
completed after 1 January 2003, value has been ascribed to other 
intangible assets which are amortised.

Other intangible assets

Other intangibles acquired include content, technology and 
software rights.

Intangible assets are valued separately for each acquisition and  
the primary method of valuation used is the discounted cash  
flow method. The majority of acquired intangibles are amortised  
using an amortisation profile based on the projected cash flows 
underlying the acquisition date valuation of the intangible asset, 
which generally results in a larger proportion of amortisation being 
recognised in the early years of the asset’s life. The Group keeps  
the expected pattern of consumption under review.

Amortisation of £18m (2017: £17m) is included in the income 
statement in cost of goods sold and £169m (2017: £206m) in 
operating expenses.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements176

Notes to the consolidated financial statements

11. Intangible assets continued

Other intangible assets continued

The range of useful economic lives for each major class of intangible asset (excluding goodwill and software) is shown below:

Class of intangible asset

Acquired customer lists, contracts and relationships

Acquired trademarks and brands

Acquired publishing rights

Other intangibles acquired

The expected amortisation profile of acquired intangible assets is shown below:

2018

Useful economic life

3-20 years

2-20 years

5-20 years

2-20 years

All figures in £ millions

Class of intangible asset

Acquired customer lists, contracts and relationships

Acquired trademarks and brands

Acquired publishing rights

Other intangibles acquired

One to  
five years

Six to  
ten years

More than  
ten years

187

49

5

77

66

27

1

19

10

10

–

–

Impairment tests for cash-generating units (CGUs) containing goodwill

Impairment tests have been carried out where appropriate as described below. Goodwill was allocated to CGUs, or an aggregation of 
CGUs, where goodwill could not be reasonably allocated to individual business units. Impairment reviews were conducted on these  
CGUs (including Growth given the recent write down of goodwill). The recoverable amount for each unit exceeds its carrying value,  
therefore there is no impairment in 2018. The carrying value of the goodwill in each of the CGUs is summarised below: 

All figures in £ millions

North America 

Core 

Growth (includes Brazil, China, India and South Africa)

Pearson VUE 

Total

2018

930

701

–

480

2,111

The recoverable amount of each aggregated CGU is based on fair value less costs of disposal. Goodwill is tested at least annually for 
impairment. Other than goodwill there are no intangible assets with indefinite lives. The goodwill is generally denominated in the  
currency of the relevant cash flows and therefore the impairment review is not materially sensitive to exchange rate fluctuations.

2018

Total

263

86

6

96

2017

1,013

641

–

376

2,030

Pearson plc Annual report and accounts 2018177

The key assumptions used by management in setting the financial 
budgets for the initial five-year period were as follows:

Forecast sales growth rates Forecast sales growth rates are  
based on past experience adjusted for the strategic direction and 
near-term investment priorities within each CGU. Key assumptions 
include growth in Online Program Management, Virtual Schools and 
Professional Certification, stabilisation in UK Qualifications and US 
Assessments, and ongoing pressures in the US Higher Education 
Courseware market. The five-year sales forecasts use average 
nominal growth rates between 2% and 3% for mature markets and 
between (1)% and 12% for emerging markets with high inflation. 

Operating profits Operating profits are forecast based on historical 
experience of operating margins, adjusted for the impact of changes  
to product costs and cost-saving initiatives, including the impact of 
the implementation of our cost efficiency programme. 

Cash conversion Cash conversion is the ratio of operating cash  
flow to operating profit. Management forecasts cash conversion 
rates based on historical experience.

11. Intangible assets continued

Key assumptions

For the purpose of estimating the fair value less costs of disposal  
of the CGUs, management has used an income approach based on 
present value techniques. The calculations use cash flow projections 
based on financial budgets approved by management covering  
a five-year period, management’s best estimate about future 
developments and market assumptions. The fair value less costs  
of disposal measurement is categorised as Level 3 on the fair value 
hierarchy. The key assumptions used by management in the fair 
value less costs of disposal calculations were: 

Discount rates The discount rate is based on the risk-free rate  
for government bonds, adjusted for a risk premium to reflect the 
increased risk in investing in equities. The risk premium adjustment 
is assessed for each specific CGU. The average post-tax discount 
rates range from 7.9% to 15.8%. Discount rates are lower for those 
businesses which operate in more mature markets with low 
inflation and higher for those operating in emerging markets  
with higher inflation. 

Perpetuity growth rates A perpetuity growth rate of 2.0% was  
used for cash flows subsequent to the approved budget period for 
CGUs operating in mature markets. This perpetuity growth rate is a 
conservative rate and is considered to be lower than the long-term 
historical growth rates of the underlying territories in which the  
CGU operates and the long-term growth rate prospects of the 
sectors in which the CGU operates. CGU growth rates between  
3.0% and 6.5% were used for cash flows subsequent to the 
approved budget period for CGUs operating in emerging markets 
with high inflation. These growth rates are also below the long-term 
historical growth rates in these markets. 

Sensitivities

Impairment testing for the year ended 31 December 2018 has identified the following CGUs, or groups of CGUs, as being sensitive to 
changes in assumptions. The table below shows the headroom at 31 December 2018 and the cumulative impact of changes in the 
assumptions used in calculating the fair value.

All figures in £ millions

Headroom/(impairment)

North America

Core 

Brazil

Headroom at 31 
December 2018

1% increase in 
average discount rate

5% decrease in annual 
contribution

10% decrease in 
annual contribution

1% decrease in 
perpetuity growth 
rate

356

210

20

128

67

(8)

27

84

3

(301)

(42)

(14)

167

83

(4)

The above analysis is performed at the exchange rates used in the Group’s strategic planning process. CGU contribution excludes fixed costs 
and corporate overheads. The goodwill related to the Brazil CGU was fully impaired in prior years, and the intangibles related to the Brazil 
CGU are amortised over their useful economic life. 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements178

Notes to the consolidated financial statements

12. Investments in joint ventures and associates

The amounts recognised in the balance sheet are as follows:

All figures in £ millions

Associates

Joint ventures

Total

The amounts recognised in the income statement are as follows:

All figures in £ millions

Associates

Joint ventures

Total

Investment in associates

The Group has the following material associates:

Penguin Random House Ltd

Penguin Random House LLC

On 1 July 2013, Penguin Random House was formed, upon the 
completion of an agreement between Pearson and Bertelsmann 
to merge their respective trade publishing companies, Penguin  
and Random House, with the parent companies owning 47%  
and 53% of the combined business respectively. On 5 October  
2017, Pearson sold a 22% stake in Penguin Random House to 
Bertelsmann, retaining a 25% share. Pearson owns its 25% interest 
in Penguin Random House via 25% interests in each of the two 
entities listed in the table above. Despite the separate legal 
structures of the two Penguin Random House entities, Pearson 
regards Penguin Random House as one combined global business. 
Consequently, Pearson discloses Penguin Random House as one 
single operating segment and presents disclosures related to its 
interests in Penguin Random House on a combined basis. 

2018

392

–

392

2017

395

3

398

2018

2017

43

1

44

77

1

78

Principal place 
of business

Ownership 
interest

Nature of 
relationship

Measurement 
method

UK/Global

25% See below

US

25% See below

Equity

Equity

The shareholder agreement includes protective rights for  
Pearson as the minority shareholder, including rights to dividends. 
Management considers ownership percentage, Board composition 
and the additional protective rights, and exercises judgement to 
determine that Pearson has significant influence over Penguin 
Random House and Bertelsmann has the power to direct the 
relevant activities and therefore control. Following the transaction  
in 2017 the assessment of significant influence has not changed. 
Penguin Random House does not have a quoted market price.

Pearson plc Annual report and accounts 201812. Investments in joint ventures and associates continued

Investment in associates continued

The summarised financial information of the material associate is detailed below:

All figures in £ millions

Assets

Non-current assets

Current assets

Liabilities

Non-current liabilities

Current liabilities

Net assets

Sales

Profit for the year

Other comprehensive income/(expense)

Total comprehensive income

Dividends received from associate in relation to profits

Re-capitalisation dividends received from associate

179

2018

2017

Penguin 
Random  
House

Penguin 
Random  
House

1,043

1,929

(1,104)

(1,546)

322

1,048

1,758

(859)

(1,579)

368

2,775

2,693

185

13

198

67

50

171

(60)

111

146

312

The information above reflects the amounts presented in the financial statements of the associate, adjusted for fair value and similar 
adjustments. The tax on Penguin Random House LLC is settled by the partners. For the purposes of clear and consistent presentation,  
the tax has been shown in the associate line items in the consolidated income statement and consolidated balance sheet, recording the 
Group’s share of profit after tax consistently for the Penguin Random House associates.

A reconciliation of the summarised financial information to the carrying value of the material associate is shown below:

All figures in £ millions

Opening net assets

Exchange differences

Profit for the year

Other comprehensive income /(expense)

Dividends, net of tax paid

Tax adjustments in relation to disposals

Closing net assets

Share of net assets

Goodwill

Carrying value of associate

Information on other individually immaterial associates is detailed below:

All figures in £ millions

(Loss)/profit for the year

Total comprehensive (expense)/income

2018

2017

Penguin 
Random  
House

368

18

185

13

Penguin 
Random  
House

1,386

(18)

171

(60)

(262)

(1,167)

–

322

80

307

387

56

368

92

296

388

2018

2017

(3)

(3)

7

7

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements180

Notes to the consolidated financial statements

12. Investments in joint ventures and associates continued

Transactions with material associates

From time to time the Group loans funds to Penguin Random House 
which are unsecured and interest is calculated based on market 
rates. The amount outstanding at 31 December 2018 was £nil  
(2017: £46m). The loans are provided under a working capital facility 
and fluctuate during the year. The loan outstanding at 31 December 
2017 was repaid in its entirety in January 2018.

The Group also has a current asset receivable of £17m (2017: £19m) 
from Penguin Random House and a current liability payable of  
£nil (2017: £3m) arising from the provision of services. Included in 
other income (note 4) is £3m (2017: £3m) of service fees. In addition,  
the Group received a further re-capitalisation dividend of £50m in 
April 2018, which was triggered by the Group’s decision to sell a  
22% stake in Penguin Random House in 2017.

Investment in joint ventures

Information on joint ventures, all of which are individually immaterial, is detailed below:

All figures in £ millions

Profit for the year

Total comprehensive income

13. Deferred income tax

All figures in £ millions

Deferred income tax assets

Deferred income tax liabilities

Net deferred income tax

2018

2017

1

1

1

1

2018

60

(136)

(76)

2017

95

(164)

(69)

Substantially all of the deferred income tax assets are expected to 
be recovered after more than one year.

Deferred income tax assets and liabilities shall be offset when there 
is a legally enforceable right to offset current income tax assets  
with current income tax liabilities and where the deferred income 
taxes relate to the same fiscal authority. At 31 December 2018,  
the Group has unrecognised deferred income tax assets of £31m 
(2017: £32m) in respect of UK losses, £28m (2017: £18m) in respect  
of US losses and approximately £90m (2017: £86m) in respect of 
losses in other territories. The UK losses are capital losses. The US 
losses relate to state taxes and therefore have expiry periods of 
between five and 20 years. Other deferred tax assets of £12m  
(2017: £12m) have not been recognised.

Deferred tax assets of £43m (2017: £75m) have been recognised in 
countries that reported a tax loss in either the current or preceding 
year. The majority arises in Brazil in respect of tax deductible 
goodwill. It is considered more likely than not that there will be 
sufficient future taxable profits to realise these assets.

The recognition of the deferred income tax assets is supported  
by management’s forecasts of the future profitability of the  
relevant countries.

Pearson plc Annual report and accounts 2018181

13. Deferred income tax continued

The movement in deferred income tax assets and liabilities during the year is as follows:

All figures in £ millions

Deferred income tax assets/(liabilities)

At 1 January 2017

Exchange differences

Income statement (charge)/benefit

Disposal through business disposal

Tax benefit in other comprehensive income

Transfer to assets/(liabilities) classified as held for sale

At 31 December 2017

Adjustment on initial application of IFRS 15 (see note 1b)

Adjustment on initial application of IFRS 9 (see note 1c)

Exchange differences

Income statement (charge)/benefit

Disposal through business disposal

Tax charge in other comprehensive income

Tax charge in equity

At 31 December 2018

Trading 
losses

Returns 
provisions

Retirement 
benefit 
obligations

Deferred 
revenue

Goodwill and 
intangibles

Other

Total 

22

(2)

(11)

–

–

–

9

–

–

–

11

–

–

–

20

35

(3)

6

–

–

(4)

34

–

–

1

(4)

–

–

–

31

37

(4)

7

–

(84)

–

(44)

–

–

1

(21)

–

9

–

(55)

117

(8)

(9)

–

–

(73)

27

15

–

6

20

–

–

–

68

(295)

19

118

–

–

3

(155)

–

–

(16)

(34)

–

–

–

(205)

69

(8)

(1)

(3)

(5)

8

60

1

3

(5)

(14)

16

–

4

65

(15)

(6)

110

(3)

(89)

(66)

(69)

16

3

(13)

(42)

16

9

4

(76)

Other deferred income tax items include temporary differences in respect of share-based payments, provisions, depreciation and  
royalty advances.

In addition, £98m (2017: £68m asset and £2m liability) of deferred income tax assets are included in assets classified as held for sale with a 
charge of £8m in 2018 relating to assets and liabilities held for sale.

14. Classification of financial instruments

The accounting classification of each class of the Group’s financial assets, and their carrying values, is as follows:

All figures in £ millions

Notes

FVOCI

FVTPL

2018

Amortised 
cost

Fair value

Amortised 
cost

2017

Financial 
assets

Total 
carrying 
value

Available  
for sale

Derivatives 
held for 
trading

Derivatives  
in hedge 
relationship

Loans and 
receivables

Total 
carrying 
value

Fair value

Fair value – 
hedging 
instrument

Investments in unlisted 
securities

Cash and cash equivalents 

Cash and cash equivalents – 
within assets classified as  
held for sale

Marketable securities

Derivative financial 
instruments

Trade receivables

Trade receivables –  
within assets classified  
as held for sale

Total financial assets

15

17

32

16

22

93

–

–

–

–

–

–

93

–

–

–

–

4

–

–

4

–

–

–

–

64

–

–

64

–

568

–

–

–

904

93

568

–

–

68

904

49

49

1,521

1,682

77

–

–

8

–

–

–

85

–

–

–

–

3

–

–

3

–

–

–

–

137

–

–

–

518

127

–

–

760

77

518

127

8

140

760

22

22

137

1,427

1,652

The carrying value of the Group’s financial assets is equal to, or approximately equal to, the market value. Following the adoption of IFRS 9 in 
2018 the terminology used to describe financial assets has been changed (see note 1c).

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements182

Notes to the consolidated financial statements

14. Classification of financial instruments continued

The accounting classification of each class of the Group’s financial liabilities, together with their carrying values and market values,  
is as follows:

2018

2017

Amortised 
cost

Fair value

Amortised 
cost

Other 
financial 
liabilities

Total 
carrying 
value

Total 
market 
value

Derivatives 
held for 
trading

Derivatives  
in hedge 
relationship

Other 
liabilities

Total 
carrying 
value

Total 
market 
value

All figures in £ millions

Notes

FVTPL

Derivative financial 
instruments

Trade payables

Trade payables – within 
liabilities classified as held  
for sale

Liability to purchase own 
shares

Bank loans and overdrafts

Other borrowings due within  
one year

Borrowings due after more 
than one year

Total financial liabilities

16

24

24

18

18

18

–

–

–

–

–

–

–

–

Fair value

Fair value – 
hedging 
instrument

(59)

–

–

–

–

–

–

–

(311)

(59)

(311)

(59)

(311)

(22)

(22)

(22)

–

(43)

–

(43)

–

(43)

(3)

(3)

(3)

(674)

(674)

(663)

(59)

(1,053)

(1,112)

(1,101)

–

–

–

–

–

–

–

–

(140)

–

–

–

–

–

–

–

(265)

(140)

(265)

(140)

(265)

(20)

(20)

(20)

(151)

(15)

(151)

(15)

(151)

(15)

(4)

(4)

(4)

(1,066)

(1,066)

(1,070)

(140)

(1,521)

(1,661)

(1,665)

Following the adoption of IFRS 9 in 2018 the terminology used to describe financial liabilities has been changed (see note 1c).

Fair value measurement 

As shown above, the Group’s derivative assets and liabilities, unlisted securities and marketable securities are held at fair value. Financial 
instruments that are measured subsequently to initial recognition at fair value are grouped into levels 1 to 3, based on the degree to which 
the fair value is observable, as follows:

Level 1 fair value measurements are those derived from unadjusted quoted prices in active markets for identical assets or liabilities. 

Level 2 fair value measurements are those derived from inputs, other than quoted prices included within level 1, that are observable for  
the asset or liability, either directly (as prices) or indirectly (derived from prices). 

Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or liability that are not based 
on observable market data (unobservable inputs). 

The Group’s derivative assets valued at £68m (2017: £140m) and derivative liabilities valued at £59m (2017: £140m) are classified as level 2. 
The Group’s marketable securities valued at £nil (2017: £8m) are classified as level 2. The Group’s investments in unlisted securities are 
valued at £93m (2017: £77m) and are classified as level 3.

The following table analyses the movements in level 3 fair value remeasurements:

All figures in £ millions

At beginning of year

Exchange differences

Acquisition of investments

Fair value movements

Disposal of investments

At end of year

2018

2017

Investments  
in unlisted 
securities

Investments  
in unlisted 
securities

77

4

13

7

(8)

93

65

(4)

3

13

–

77

The fair value of the investments in unlisted securities is determined by reference to the financial performance of the underlying asset, 
recent funding rounds and amounts realised on the sale of similar assets.

Pearson plc Annual report and accounts 201815. Other financial assets

All figures in £ millions

At beginning of year

Exchange differences

Acquisition of investments

Fair value movements

Disposal of investments

At end of year

183

2018

2017

77

4

13

7

(8)

93

65

(4)

3

13

–

77

Other financial assets comprise unlisted securities of £93m (2017: £77m) that are classified at fair value through other comprehensive 
income (FVOCI). The assets, which are not held for trading, relate to the Group’s interests in new and innovative educational ventures  
across the world. These are strategic investments and the Group considers the classification as FVOCI to be more relevant. None of the 
investments are individually significant to the financial statements. In 2018, equities held at a fair value of £8m (2017: £nil) were disposed. 
The cumulative gain on disposal was £nil and £2m was recycled from the fair value reserve to retained earnings. 

16. Derivative financial instruments and hedge accounting

The Group’s approach to the management of financial risks is set out in note 19. The Group’s outstanding derivative financial instruments 
are as follows: 

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets

Liabilities

2018

2017

All figures in £ millions

Interest rate derivatives – in a fair value hedge relationship

Interest rate derivatives – not in a hedge relationship

Cross-currency rate derivatives – in a hedge relationship

FX forwards and collars – in a hedge relationship

Other derivatives – not in a hedge relationship

Total

Analysed as expiring:

In less than one year

Later than one year and not later than five years

Later than five years

Total

The Group’s fixed rate USD debt is held as fixed rate instruments at 
amortised cost.

The majority of the Group’s fixed rate euro debt is converted to a 
floating rate exposure using interest rate and cross-currency swaps. 
The Group receives interest under its euro debt related swap 
contracts to match the interest on the bonds (ranging from a receipt 
of 1.375% on its euro 2025 notes to 1.875% on its euro 2021 notes) 
and, in turn, pays either a floating US dollar or sterling variable rates 
of GBP Libor + 0.81% and US Libor + 1.36%. 

GBP and USD Interest rate swaps are subsequently used to fix  
an element of the interest charge. The all-in rates (including the 
spread above Libor) that the Group pays are between 2.2% and 
3.8%. At 31 December 2018, the Group had interest rate swap 
contracts to fix £361m of debt and a further £256m of outstanding 
fixed rate bonds bringing the total fixed rate debt to £617m.  
These pay fixed interest rate derivatives are not in designated 
hedging relationships. Additionally the group uses FX derivatives 
including forwards, collars and cross currency swaps to create 
synthetic USD debt as a hedge of its USD assets and to achieve 
certainty of USD currency conversion rates, in line with the Group’s 
FX hedging policy. Outstanding contracts as at 31 December 2018 

404

362

577

434

473

2,250

771

795

684

2,250

13

3

51

–

1

68

1

22

45

68

–

–

(35)

(24)

–

(59)

(23)

(1)

(35)

(59)

799

429

1,522

–

–

2,750

–

1,638

1,112

2,750

23

3

114

–

–

140

–

65

75

140

–

–

(140)

–

–

(140)

–

(95)

(45)

(140)

were held at an average GBP/USD rate of 1.39. These derivatives are 
in designated net investment hedging relationships. Outstanding 
contracts on the cross currency swaps at 31 December 2018 were 
held at an average EUR/GBP rate of 0.79. These derivatives are in 
designated fair value hedging relationships.

At the end of 2018, the currency split of the mark-to-market values 
of rate derivatives, including the exchange of principal on cross 
currency rate derivatives, was US dollar £(185)m, sterling (215)m  
and euro £432m (2017: US dollar £(869)m, sterling £12m and  
euro £857m). 

The Group’s portfolio of rate derivatives is diversified by maturity, 
counterparty and type. Natural offsets between transactions within 
the portfolio and the designation of certain derivatives as hedges 
significantly reduce the risk of income statement volatility. The 
sensitivity of the portfolio to changes in market rates is set out in 
note 19.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements184

Notes to the consolidated financial statements

16. Derivative financial instruments and hedge accounting continued

Fair value hedges

The group uses Interest Rate Swaps and Cross Currency Swaps as 
Fair value hedges of the Groups euro issued debt. 

Interest rate exposure arises from movements in the fair value of the 
Group’s euro debt attributable to movements in euro interest rates. 
The hedged risk is the change the euro bonds fair value attributable 
to interest rate movements. The hedged items are the Group’s euro 
bonds which are issued at a fixed rate. The hedging instruments are 
fixed to floating euro interest rate swaps where the Group receives 
fixed interest payments and pays three month Euribor.

As the critical terms of the interest rate swaps match the bonds such 
there is an expectation that the value of the hedging instrument and 
the value of the hedged item move in the opposite direction as a 
result of movements in the zero coupon Euribor curve. The hedge 
ratio is 100%. Sources of hedge ineffectiveness are a reduction or 
modification in the hedged item or a material change in the credit 
risk of swap counterparties. 

All figures in £ millions

Interest rate risk

Financial assets – derivative financial instruments

Currency risk

Financial assets – derivative financial instruments

A foreign currency exposure arises from foreign exchange 
fluctuations on translation of the Group’s euro debt into GBP.  
The hedged risk is the risk of changes in the GBPEUR spot rate that 
will result in changes in the value of the euro debt when translated 
into GBP. The hedged items are a portion of the Group’s euro bonds.  
The hedging instruments are floating to floating cross currency 
swaps which creates an exposure to euro strengthening against 
GBP within the hedge item. The final exchange on the cross currency 
swap creates an exposure to euro weakening against GBP. 

As the critical terms of the cross currency swap match the bonds 
there is an expectation that the value of the hedging instrument and 
the value of the hedged item move in the opposite direction as a 
result of movements in the EURGBP exchange rate. The hedge  
ratio is 100%. Sources of hedge ineffectiveness are a reduction or 
modification in the hedged item or a material change in the credit 
risk of swap counterparties. 

At December 2018, the Group held the following instruments to 
hedge exposures to changes in interest rates and foreign currency 
risk associated with borrowings. 

Carrying amount of 
hedging instruments

Change in fair value of 
hedging instrument 
used to determine 
hedge ineffectiveness

Nominal amounts of 
hedging instruments

13

51

(7)

3

404

404

The amounts at the reporting date relating to items designated as hedge items were as follows:

All figures in £ millions

Interest rate risk

Financial liabilities – borrowings 

Currency risk

Financial liabilities – borrowings

Accumulated amount 
of fair value hedge 
adjustments on  
the hedged item 
included in the 
carrying amount 

Change in fair value of 
hedged item used to 
determine hedge 
ineffectiveness

Carrying amount of 
hedged items

Hedge  
ineffectiveness

Line item in profit or 
loss that includes 
hedge ineffectiveness

(416)

(416)

(9)

n/a

7

(3)

–

–

n/a

n/a

Hedge of net investment in a foreign operation 

A foreign currency exposure arises from the translation of the 
Group’s net investments in its subsidiaries which have USD and euro 
functional currencies. The hedged risk is the risk of changes in the 
GBPUSD and GBPEUR spot rates that will result in changes in the 
value of the group’s net investment in its USD and euro assets when 
translated into GBP. The hedged items are a portion of the Group’s 
assets which are denominated in USD and euro. The hedging 
instruments are debt and derivative financial instruments, including 
Cross Currency Swaps, FX Forwards and FX Collars which creates an 
exposure to USD and euro weakening against GBP.

It is expected that the change in value of each of these items  
will mirror each other as there is a clear and direct economic 
relationship between the hedge and the hedged item in the  
hedge relationship.

Hedge ineffectiveness would arise if the value of the hedged  
items fell below the value of the hedging instruments however  
this is unlikely as the value of the group’s assets denominated  
in USD and euro are significantly greater than the proposed net 
investment programme.

Pearson plc Annual report and accounts 2018185

16. Derivative financial instruments and hedge accounting continued

The amounts related to items designated as hedging instruments were as follows:

All figures in £ millions

Carrying amount of 
hedged instruments

Change in value of 
hedging instrument 
used to determine 
hedge ineffectiveness 

Nominal amounts  
of hedging 
instruments

Hedging  
gains/(losses) 
recognised in OCI

Hedge ineffectiveness 
recognised in  
profit or loss

Financial liabilities – derivative financial instruments

Financial liabilities – borrowings

(59)

(256)

(22)

(10)

607

(256)

(22)

(10)

–

–

In addition to the above, £15m of hedging losses were recognised in OCI in relation to derivative financial instruments that matured during 
the year. 

Offsetting arrangements

Derivative financial assets and liabilities subject to offsetting arrangements are as follows:

All figures in £ millions

Counterparties in an asset position

Counterparties in a liability position

Total as presented in the balance sheet

2018

2017

Gross  
derivative  
assets

Gross  
derivative 
liabilities

Net derivative 
assets/  
liabilities

Gross  
derivative  
assets

Gross  
derivative 
liabilities

Net derivative 
assets/  
liabilities

67

1

68

(44)

(15)

(59)

23

(14)

9

103

37

140

(78)

(62)

(140)

25

(25)

–

All of the Group’s derivative financial instruments are subject to enforceable netting arrangements with individual counterparties,  
allowing net settlement in the event of default of either party. Offset arrangements in respect of cash balances are described in note 17.

Counterparty exposure from all derivatives is managed, together with that from deposits and bank account balances, within credit limits 
that reflect published credit ratings and by reference to other market measures (e.g. market prices for credit default swaps) to ensure that 
there is no significant risk to any one counterparty.

The Group has no material embedded derivatives that are required to be separately accounted for in accordance with IFRS 9  
‘Financial Instruments’. 

17. Cash and cash equivalents (excluding overdrafts)

All figures in £ millions

Cash at bank and in hand

Short-term bank deposits

Cash at bank and in hand – within assets classified as held for sale

2018

2017

533

35

568

–

568

361

157

518

127

645

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates.

At the end of 2018, the currency split of cash and cash equivalents was US dollar 18% (2017: 36%), sterling 30% (2017: 8%), Canadian dollar 
14% (2017: 2%), euro 6% (2017: 7%), renminbi 3% (2017: 20%) and other 29% (2017: 27%). At the end of 2017, a significant proportion of the 
renminbi cash related to assets held for sale.

Cash and cash equivalents have fair values that approximate to their carrying value due to their short-term nature. Cash and cash 
equivalents include the following for the purpose of the cash flow statement:

All figures in £ millions

Cash and cash equivalents

Cash and cash equivalents – within assets classified as held for sale

Bank overdrafts

2018

568

–

(43)

525

2017

518

127

(15)

630

The Group has certain cash pooling arrangements in US dollars, sterling, euro and Canadian dollars where both the company and  
the bank have a legal right of offset. Offsetting amounts are presented gross in the balance sheet. Offset arrangements in respect of 
derivatives are shown in note 16.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements186

Notes to the consolidated financial statements

18. Financial liabilities – borrowings

The Group’s current and non-current borrowings are as follows:

All figures in £ millions

Non-current

1.875% euro notes 2021 (nominal amount €250m; 2017 nominal amount €500m)

3.75% US dollar notes 2022 (nominal amount $117m)

3.25% US dollar notes 2023 (nominal amount $94m)

1.375% euro notes 2025 (nominal amount €300m; nominal amount €500m)

Finance lease liabilities

Current

Due within one year or on-demand:

Bank loans and overdrafts

Finance lease liabilities

2018

2017

233

92

74

273

2

674

43

3

46

463

85

69

445

4

1,066

15

4

19

Total borrowings

720

1,085

Included in the non-current borrowings above is £6m of accrued interest (2017: £10m). Included in the current borrowings above is £nil of 
accrued interest (2017: £nil).

The maturities of the Group’s non-current borrowings are as follows:

All figures in £ millions

Between one and two years

Between two and five years

Over five years

The carrying amounts and market values of borrowings are as follows:

2018

1

400

273

674

2017

3

549

514

1,066

2017

Market  
value

15

467

87

67

445

8

Effective  
interest rate

Carrying  
value

Market  
value

Effective  
interest rate

Carrying  
value

2018

n/a

2.04%

3.94%

3.36%

1.44%

n/a

43

233

92

74

273

5

720

43

233

91

71

266

5

709

n/a

2.04%

3.94%

3.36%

1.44%

n/a

15

463

85

69

445

8

1,085

1,089

All figures in £ millions

Bank loans and overdrafts

1.875% euro notes 2021

3.75% US dollar notes 2022

3.25% US dollar notes 2023

1.375% euro notes 2025

Finance lease liabilities

The market values stated above are based on clean market prices at the year end or, where these are not available, on the quoted market 

prices of comparable debt issued by other companies. The effective interest rates above relate to the underlying debt instruments.

The carrying amounts of the Group’s borrowings before the effect of derivatives (see notes 16 and 19 for further information on the  
impact of derivatives) are denominated in the following currencies:

All figures in £ millions

US dollar

Sterling

Euro

Other

2018

188

23

506

3

720

2017

172

1

911

1

1,085

Pearson plc Annual report and accounts 2018187

18. Financial liabilities – borrowings continued

The Group has $1.75bn (£1.4bn) of undrawn capacity on its committed borrowing facilities as at 31 December 2018 (2017: $1.75bn  
(£1.3bn) undrawn). In addition, there are a number of short-term facilities that are utilised in the normal course of business. All of the 
Group’s borrowings are unsecured. In respect of finance lease obligations, the rights to the leased asset revert to the lessor in the event  
of default.

The maturity of the Group’s finance lease obligations is as follows:

All figures in £ millions

Finance lease liabilities – minimum lease payments

Not later than one year

Later than one year and not later than two years

Later than two years and not later than three years

Later than three years and not later than four years

Later than four years and not later than five years

Later than five years

Future finance charges on finance leases

Present value of finance lease liabilities

The present value of the Group’s finance lease obligations is as follows:

All figures in £ millions

Not later than one year

Later than one year and not later than five years

Later than five years

2018

2017

3

1

1

–

–

–

–

5

4

3

1

–

–

–

–

8

2018

2017

3

2

–

5

4

4

–

8

The carrying amounts of the Group’s lease obligations approximate their fair value.

19. Financial risk management

The Group’s approach to the management of financial risks together 
with sensitivity analyses of its financial instruments is set out below.

Capital risk 

The Group’s objectives when managing capital are: 

Treasury policy

Pearson’s treasury policies set out the group’s principles for 
addressing key financial risks including capital risk, liquidity risk, 
foreign exchange risk and interest rate risk and sets out measurable 
targets for each. The Audit Committee receive quarterly reports 
incorporating compliance with these measurable targets and  
review and approve the treasury policies annually.

The treasury function is permitted to use derivatives where their 
use reduces a risk or allows a transaction to be undertaken more 
cost effectively. Derivatives permitted include swaps, forwards  
and collars to manage foreign exchange and interest rate risk, with 
foreign exchange swap and forward contracts the most commonly 
executed. Speculative transactions are not permitted.

  To maintain a strong balance sheet and a solid investment  
grade rating;

 To continue to invest in the business;

 To have a sustainable and progressive dividend policy, and;

 To return surplus cash to our shareholders where appropriate.

The Group aims to maintain net debt at a level less than 1.5 times 
EBITDA before the adoption of IFRS 16 and less than 2.2 times 
EBITDA after the adoption of IFRS16. This is consistent with a solid 
investment grade rating (assuming no material deterioration in 
trading performance) and provides comfortable headroom  
against covenants. 

The Group is currently rated BBB (negative outlook) with Standard 
and Poor’s and Baa2 (stable outlook) with Moody’s.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements188

Notes to the consolidated financial statements

19. Financial risk management continued

Net debt

The Group’s net debt position is set out below:

All figures in £ millions

Cash and cash equivalents

Marketable securities

Derivative financial instruments

Bank loans and overdrafts

Bonds

Finance lease liabilities

Net debt

2018

568

–

9

(43)

(672)

(5)

(143)

2017

645

8

–

(15)

(1,062)

(8)

(432)

Interest and foreign exchange rate management

The Group’s principal currency exposure is to the US dollar which 
represents more than 60% of the Group’s sales. 

The Group’s long-term debt is primarily held in US dollars to provide 
a natural hedge of this exposure, which is achieved through issued 
US dollar debt or converting euro debt to US dollars using cross-
currency swaps, forwards and collars. As at 31 December 2018, 
£617m of the Group’s debt is held at fixed rates (2017: £674m),  
with £103m held at floating rates (2017: £411m), partially offset  
by US dollar cash balances which attract floating rate interest. 

See note 16 for details of the Group’s hedging programme which 
addresses interest rate risk and foreign currency risk. 

Overseas profits are converted to sterling to satisfy sterling cash 
outflows such as dividends at the prevailing spot rate at the time  
of the transaction. To the extent the Group has sufficient sterling,  
US dollars may be held as dollar cash to provide a natural offset  
to the Group’s debt or to satisfy future US dollar cash outflows.

The Group does not have significant cross border foreign exchange 
transactional exposures. 

As at 31 December 2018, the sensitivity of the carrying value of the 
Group’s financial instruments to fluctuations in interest rates and 
exchange rates is as follows:

All figures in £ millions

Investments in unlisted securities

Cash and cash equivalents

Derivative financial instruments

Bonds

Other borrowings

Other net financial assets 

Total financial instruments

The table shows the sensitivities of the fair values of each class of 
financial instrument to an isolated change in either interest rates  
or foreign exchange rates. Other net financial assets comprises 
trade receivables less trade payables. A significant proportion  
of the movements shown above would impact equity rather than 
the income statement due to the location and functional currency  
of the entities in which they arise and the availability of net 
investment hedging. 

The Group’s income statement is reported at average rates for the 
year while the balance sheet is translated at the year-end closing  
rate. Differences between these rates can distort ratio calculations 
such as debt to EBITDA and interest cover. Adjusted operating profit 
translated at year-end closing rates would be £28m higher than the 
reported figure of £546m at £574m. EBITDA translated at year-end 
closing rates would be £32m higher than the reported figure of 
£698m at £730m.

Carrying  
value

Impact of 1% 
increase in 
interest rates

Impact of 1% 
decrease in 
interest rates

Impact of 10% 
strengthening  
in sterling

Impact of 10% 
weakening in 
sterling

93

568

9

(672)

(48)

620

570

–

–

(3)

17

–

–

14

–

–

3

(17)

–

–

(14)

(7)

(36)

1

61

2

(51)

(30)

9

45

(1)

(74)

(3)

62

38

Liquidity and re-financing risk management 

The Group regularly reviews the level of cash and debt facilities 
required to fund its activities. This involves preparing a prudent  
cash flow forecast for the next three to five years, determining the 
level of debt facilities required to fund the business, planning  
for shareholder returns and repayments of maturing debt, and 
identifying an appropriate amount of headroom to provide a 
reserve against unexpected outflows.

At 31 December 2018, the Group had cash of £0.5bn and an 
undrawn US dollar denominated revolving credit facility due 2021  
of $1.75bn (£1.4bn). At 31 December 2017, the Group had cash of 
£0.6bn and an undrawn US dollar denominated revolving credit 
facility due 2021 of $1.75bn (£1.3bn). 

Pearson plc Annual report and accounts 2018189

19. Financial risk management continued

The $1.75bn facility contains interest cover and leverage  
covenants which the Group has complied with for the year  
ended 31 December 2018. The maturity of the carrying values of  
the Group’s borrowings and trade payables are set out in notes 18 
and 24 respectively. 

At the end of 2018, the currency split of the Group’s trade payables 
was US dollar £178m, sterling £57m and other currencies £98m  
(2017: US dollar £137m, sterling £58m and other currencies £90m) . 
Trade payables are all due within one year (2017: all due within  
one year).

The following table analyses the Group’s bonds and derivative 
assets and liabilities into relevant maturity groupings based on  
the remaining period at the balance sheet date to the contractual 
maturity date. Short dated derivative instruments have not been 
included in this table. The amounts disclosed in the table are the 
contractual undiscounted cash flows (including interest) and as  
such may differ from the amounts disclosed on the balance sheet. 

All figures in £ millions

At 31 December 2018

Bonds

Rate derivatives – inflows

Rate derivatives – outflows

FX forwards – inflows

FX forwards – outflows

Total

At 31 December 2017

Bonds

Rate derivatives – inflows

Rate derivatives – outflows

FX forwards – inflows

FX forwards – outflows

Total

Analysed by maturity

Analysed by currency

Greater than 
one month 
and less than  
one year

Later than 
one year but 
less than five 
years

Five years  
or more

Total

USD

GBP

Other

Total

14

(20)

23

(251)

275

41

20

(38)

48

–

–

30

431

(288)

289

(35)

37

434

601

(975)

1,060

–

–

277

(343)

341

–

–

275

533

(684)

667

–

–

722

(651)

653

(286)

312

750

1,154

(1,697)

1,775

–

–

189

(40)

254

–

312

715

184

(53)

1,003

–

–

686

516

1,232

1,134

–

(167)

390

(286)

–

(63)

–

(751)

751

–

–

–

533

(444)

9

–

–

98

970

(893)

21

–

–

98

722

(651)

653

(286)

312

750

1,154

(1,697)

1,775

–

–

1,232

Financial counterparty and credit risk management

Financial counterparty and credit risk arises from cash and cash 
equivalents, favourable derivative financial instruments and 
deposits with banks and financial institutions, as well as credit 
exposures to customers, including outstanding receivables.

Counterparty credit limits, which take published credit rating and 
other factors into account, are set to cover the Group’s total 
aggregate exposure to a single financial institution. The limits 
applicable to published credit rating bands are approved by the 
Chief Financial Officer within guidelines approved by the Board. 
Exposures and limits applicable to each financial institution are 
reviewed on a regular basis. 

Cash deposits and derivative transactions are made with approved 
counterparties up to pre-agreed limits. To manage counterparty  
risk associated with cash and cash equivalents, the Group uses a 
mixture of money market funds as well as bank deposits. As at  
31 December 2018, 85% of cash and cash equivalents was held with 
investment grade bank counterparties, 7% with AAA money market 
funds and 8% held with non-investment grade bank counterparties. 
As at 31 December 2018, the Group had a net exposure of £33m 
with investment grade counterparties for derivative transactions.

For trade receivables and contract assets the Group’s exposure to 
credit risk is influenced mainly by the individual characteristics of 
each customer. However, risk associated with the industry and 
country in which customers operate may also influence the credit 
risk. The credit quality of customers is assessed by taking into 
account financial position, past experience and other relevant 
factors. Individual credit limits are set for each customer based on 
internal ratings. The compliance with credit limits is regularly 
monitored by the Group. A default on a trade receivable is when  
the counterparty fails to make contractual payments within the 
stated payment terms. Trade receivables and contract assets are 
written off when there is no reasonable expectation of recovery.  
The carrying amounts of financial assets, trade receivables and 
contract assets represent the maximum credit exposure.

Trade receivables and contract assets are subject to impairment 
using the expected credit loss model. The Group applies the IFRS 9 
simplified approach to measuring expected credit losses which uses 
a lifetime expected credit loss allowance for all trade receivables  
and contract assets. To measure the expected credit losses, trade 
receivables and contract assets have been grouped based on 
shared credit risk characteristics and the days past due. See note  
22 for further details about trade receivables and contract assets 
including movements in provisions for bad and doubtful debts. 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements190

Notes to the consolidated financial statements

20. Intangible assets – pre-publication

All figures in £ millions

Cost

At beginning of year

Exchange differences

Additions

Disposal through business disposal

Disposals

Transfer from property, plant and equipment

Transfer to assets classified as held for sale 

At end of year

Amortisation

At beginning of year

Exchange differences

Charge for the year

Disposals

Transfer to assets classified as held for sale

At end of year

Carrying amounts

At end of year

2018

2017

1,854

2,417

70

328

–

(158)

2

–

2,096

(168)

362

(1)

(248)

–

(508)

1,854

(1,113)

(1,393)

(53)

(271)

158

–

109

(338)

248

261

(1,279)

(1,113)

817

741

Included in the above are pre-publication assets amounting to £577m (2017: £504m) which will be realised in more than one year.

Amortisation is included in the income statement in cost of goods sold. 

In addition to the above £242m (2017: £247m) of pre-publication assets are included in assets classified as held for sale (see note 32) with a 
charge of £67m and additions of £60m in 2018 relating to assets and liabilities held for sale.

21. Inventories

All figures in £ millions

Raw materials

Work in progress

Finished goods

Returns asset

2018

2017

5

–

149

10

164

4

2

142

–

148

The cost of inventories recognised as an expense and included in the income statement in cost of goods sold amounted to £375m  
(2017: £324m). In 2018 £39m (2017: £38m) of inventory provisions was charged in the income statement. None of the inventory is pledged  
as security.

Included within the inventory balance is the estimation of the right to receive goods from contracts with customers via returns (see note 1b). 
The value of the returns asset is measured at the carrying amount of the assets at the time of sale aligned to the Group’s normal inventory 
valuation methodology less any expected costs to recover the asset and any expected reduction in value. Impairment charges against the 
inventory returns asset are £nil in 2018. The returns asset all relates to finished goods. 

Pearson plc Annual report and accounts 201822. Trade and other receivables

All figures in £ millions

Current

Trade receivables

Royalty advances

Prepayments 

Deferred contract costs

Accrued income

Other receivables

Non-current

Trade receivables

Royalty advances

Prepayments

Deferred contract costs

Accrued income

Other receivables

191

2018

2017

874

5

103

1

2

193

1,178

30

21

13

1

10

25

739

8

82

–

1

280

1,110

21

20

15

–

10

37

100

103

Accrued income represents contract assets which are unbilled amounts generally resulting from assessments and services revenue streams 
where revenue to be recognised over time has been recognised in excess of customer billings to date. Impairment charges on accrued 
income assets are £nil in 2018. The carrying value of the Group’s trade and other receivables approximates its fair value. Trade receivables 
are stated net of provisions for bad and doubtful debts. Trade and other receivables includes the impact of adoption of IFRS 15 in 2018  
(see note 1b). This impact increased trade and other receivables as a result of the transfer of the sales return liability of £173m to trade and 
other liabilities that was previously netted in trade receivables. Comparatives have not been restated. 

The movements in the provision for bad and doubtful debts are as follows:

All figures in £ millions

At beginning of year

Adjustment on initial application of IFRS 9 (see note 1c)

Exchange differences

Income statement movements

Utilised

Disposal through business disposal

Transfer to assets classified as held for sale

At end of year

2018

(116)

(12)

2

(1)

31

–

–

(96)

Concentrations of credit risk with respect to trade receivables are limited due to the Group’s large number of customers, who are 
internationally dispersed.

The ageing of the Group’s trade receivables is as follows:

All figures in £ millions

Within due date

Up to three months past due date

Three to six months past due date

Six to nine months past due date

Nine to 12 months past due date

More than 12 months past due date

Total trade receivables

Less: sales return liability

Net trade receivables

2018

606

172

72

16

24

14

904

–

904

2017

(112)

–

7

(38)

21

1

5

(116)

2017

661

187

48

18

13

3

930

(170)

760

The Group reviews its bad debt provision at least twice a year following a detailed review of receivable balances and historical payment 
profiles. Management believes all the remaining receivable balances are fully recoverable.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements192

Notes to the consolidated financial statements

23. Provisions for other liabilities and charges

All figures in £ millions

At 1 January 2018

Exchange differences

Charged to income statement

Released to income statement

Utilised

Disposal through business disposal

At 31 December 2018

Analysis of provisions:

All figures in £ millions

Current

Non-current

Current

Non-current

Deferred 
consideration

Property

Disposals  
and closures

Legal  
and other

45

2

–

–

(5)

–

42

3

–

103

(2)

(2)

–

102

11

–

–

–

(5)

(1)

5

21

–

3

(5)

(3)

–

16

Deferred 
consideration

Property

Disposals  
and closures

Legal  
and other

6

36

42

5

40

45

2

100

102

1

2

3

5

–

5

11

–

11

7

9

16

8

13

21

Total

80

2

106

(7)

(15)

(1)

165

2018

Total

20

145

165

2017

25

55

80

Deferred consideration primarily relates to the formation of a venture in North America in 2011. The provision will be utilised over a number 
of years as payments are based on a royalty rate. The provision above represents management’s best estimate of the liability, however,  
the maximum that could be payable is £84m. Property provisions predominantly relate to restructuring and onerous leases. The main 
provisions relate to the consolidation of London properties and are expected to be utilised from 2020. Uncertainties around property 
provisions relate to prevailing market conditions including potential sublet income, lease terms including rent free periods, void periods, 
lease incentives and running costs. Disposals and closures include liabilities related to recent disposals and are expected to be utilised in 
2019. Legal and other includes legal claims, contract disputes and potential contract losses with the provisions utilised as the cases are 
settled. Also included in legal and other are other restructuring provisions that are generally utilised within one year.

24. Trade and other liabilities

All figures in £ millions

Trade payables

Sales return liability

Social security and other taxes

Accruals

Deferred income

Interest payable

Liability to purchase own shares

Other liabilities

Less: non-current portion

Accruals

Deferred income

Other liabilities

Current portion

2018

311

173

16

397

387

46

–

225

1,555

15

66

74

155

1,400

2017

265

–

21

447

322

45

151

224

1,475

26

35

72

133

1,342

The carrying value of the Group’s trade and other liabilities approximates its fair value. The deferred income balance comprises contract 
liabilities in respect of advance payments in assessment, testing and training businesses; subscription income in school and college 
businesses; and obligations to deliver digital content in future periods. Trade and other liabilities includes the impact of adoption of IFRS 15 
in 2018 (see note 1b). This impact increased trade and other liabilities as a result of the transfer of the sales return liability of £173m that was 
previously netted in trade receivables and deferred income by £28m at 31 December 2018. Comparatives have not been restated. The 
liability to purchase own shares in 2017 relates to a buyback agreement for the purchase of the company’s own shares (see note 27). 

Pearson plc Annual report and accounts 2018193

25. Retirement benefit and other post-retirement obligations

Background

The Group operates a number of defined benefit and defined 
contribution retirement plans throughout the world.

The largest plan is the Pearson Group Pension Plan (UK Group plan) 
in the UK, which is sectionalised to provide both defined benefit and 
defined contribution pension benefits. The defined benefit section 
was closed to new members from 1 November 2006. The defined 
contribution section, opened in 2003, is open to new and existing 
employees. Finally, there is a separate section within the UK Group  
plan set up for auto-enrolment. The defined benefit section of the 
UK Group plan is a final salary pension plan which provides benefits  
to members in the form of a guaranteed level of pension payable  
for life. The level of benefits depends on the length of service and 
final pensionable pay. The UK Group plan is funded with benefit 
payments from trustee-administered funds. The UK Group plan  
is administered in accordance with the Trust Deed and Rules in  
the interests of its beneficiaries by Pearson Group Pension  
Trustee Limited.

A ruling in the Lloyds Bank High Court case in October 2018 provided 
clarity on how pension plans should equalise guaranteed minimum 
pensions (GMP) between males and females. The case ruling 
resulted in a past service charge in the income statement of £8m 
and an additional liability of £8m which has been incorporated  
into the valuation of the UK Group plan defined benefit obligation. 
This charge has been excluded from the Group’s adjusted earnings 
as this relates to historical circumstances (see note 8). The charge  
is an estimate based on available data and revisions to these 
estimates in future years will be treated as assumption changes and 
recorded in other comprehensive income rather than the income 
statement.

At 31 December 2018, the UK Group plan had approximately 24,000 members, analysed in the following table:

All figures in %

Defined benefit

Defined contribution

Total

The other major defined benefit plans are based in the US.  
These are also final salary pension plans which provide benefits  
to members in the form of a guaranteed pension payable for life, 
with the level of benefits dependent on length of service and  
final pensionable pay. The majority of the US plans are funded.

The Group also has several post-retirement medical benefit plans 
(PRMBs), principally in the US. PRMBs are unfunded but are 
accounted for and valued similarly to defined benefit pension  
plans. In 2018, changes made to the US PRMB have resulted in a 
curtailment gain of £11m being recognised in the income statement.

The defined benefit schemes expose the Group to actuarial risks, 
such as life expectancy, inflation risks, and investment risk including  
asset volatility and changes in bond yields. The Group is not exposed 
to any unusual, entity-specific or plan-specific risks.

Active

Deferred

Pensioners

1

9

10

25

30

55

35

–

35

Total

61

39

100

The defined contribution section of the UK Group plan operates a 
Reference Scheme Test (RST) pension underpin for its members. 
Where a member’s fund value is insufficient to purchase the  
RST pension upon retirement, the UK Group plan is liable for the 
shortfall to cover the member’s RST pension. In 2017, the UK Group 
plan revised its approach to securing the RST underpin by 
converting a member’s fund value into a pension in the UK Group 
plan rather than purchasing an annuity with an insurer. A liability  
of £23m (2017: £32m) in respect of the underpin is included in the 
UK Group plan’s defined benefit obligation, calculated as the present 
value of projected payments less the fund value. The UK Group 
plan’s conversion factors are lower than the respective insurer 
annuity values and this drove a reduction in the underpin liability, 
resulting in an actuarial gain through other comprehensive income 
and an increase in the surplus at 31 December 2017. From 1 January 
2018, members who have sufficient funds to purchase an RST 
pension are able to convert their fund value into a pension in the  
UK Group plan as an alternative to purchasing an annuity with an 
insurer. The Group does not recognise the assets and liabilities for 
members of the defined contribution section of the UK Group plan 
whose fund values are expected to be sufficient to purchase an RST 
pension without assistance from the UK Group plan. The defined 
contribution section of the UK Group plan had gross assets  
of £453m at 31 December 2018.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements194

Notes to the consolidated financial statements

25. Retirement benefit and other post-retirement obligations continued

Assumptions

The principal assumptions used for the UK Group plan and the US PRMB are shown below. Weighted average assumptions have been 
shown for the other plans, which primarily relate to US pension plans.

All figures in %

Inflation

Rate used to discount plan liabilities

Expected rate of increase in salaries

Expected rate of increase for pensions in payment and  
deferred pensions

Initial rate of increase in healthcare rate

Ultimate rate of increase in healthcare rate

UK Group 
plan

Other  
plans

3.3

2.8

3.8

2.1 to 5.1

–

–

1.6

4.0

2.9

–

–

–

2018

PRMB

1.5

4.1

3.0

–

7.0

5.5

UK Group 
plan

Other  
plans

3.2

2.5

3.7

2.1 to 5.1

–

–

1.6

3.0

3.0

–

–

–

2017

PRMB

1.5

3.0

3.0

–

6.5

5.0

The UK discount rate is based on corporate bond yields adjusted to reflect the duration of liabilities. 

The US discount rate is set by reference to a US bond portfolio matching model.

The inflation rate for the UK Group plan of 3.3% reflects the RPI rate. In line with changes to legislation in 2010, certain benefits have been 
calculated with reference to CPI as the inflationary measure and in these instances a rate of 2.3% has been used.

The expected rate of increase in salaries has been set at 3.8% for 2018.

For the UK Group plan, the mortality base table assumptions have been updated and are derived from the SAPS S2 for males and females, 
adjusted to reflect the observed experience of the plan, with CMI model improvement factors. A 1.5% long-term rate improvement on  
the CMI model is applied for both males and females. 

For the US plans, the mortality table (RP – 2018) and 2018 improvement scale (MP – 2018) with generational projection for male and  
female annuitants has been adopted.

Using the above tables, the remaining average life expectancy in years of a pensioner retiring at age 65 on the balance sheet date for the  
UK Group plan and US plans is as follows:

All figures in years

Male

Female

2018

23.8

24.5

UK

2017

23.6

25.7

2018

20.7

22.7

The remaining average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet date, for the UK and  
US Group plans is as follows:

All figures in years

Male

Female

2018

25.4

26.3

UK

2017

25.7

27.9

2018

22.3

24.2

Although the Group anticipates that plan surpluses will be utilised during the life of the plan to address member benefits, the Group 
recognises its pension surplus in full in respect of the UK Group plan on the basis that it is management’s judgement that there are no 
substantive restrictions on the return of residual plan assets in the event of a winding up of the plan after all member obligations have  
been met.

US

2017

20.8

22.8

US

2017

22.5

24.4

Pearson plc Annual report and accounts 201825. Retirement benefit and other post-retirement obligations continued

Financial statement information

The amounts recognised in the income statement are as follows: 

195

2018

All figures in £ millions

Current service cost

Past service cost

Curtailments

Administration expenses

Total operating expense

Interest on plan assets

Interest on plan liabilities

Net finance (income)/expense

Net income statement charge

All figures in £ millions

Current service cost

Administration expenses

Total operating expense

Interest on plan assets

Interest on plan liabilities

Net finance (income)/expense

Net income statement charge

UK Group 
plan

Defined  
benefit  
other

Sub-total

Defined 
contribution

PRMB

Total

7

8

–

6

21

(82)

68

(14)

7

2

–

–

–

2

(5)

6

1

3

9

8

–

6

23

(87)

74

(13)

10

56

–

–

–

56

–

–

–

56

(1)

–

(11)

–

(12)

–

2

2

(10)

64

8

(11)

6

67

(87)

76

(11)

56

2017

UK Group 
plan

Defined  
benefit  
other

Sub-total

Defined 
contribution

PRMB

Total

8

9

17

(84)

77

(7)

10

1

1

2

(5)

7

2

4

9

10

19

(89)

84

(5)

14

57

–

57

–

–

–

57

(1)

–

(1)

–

2

2

1

The amounts recognised in the balance sheet are as follows:

All figures in £ millions

Fair value of plan assets

Present value of defined  
benefit obligation

Net pension asset/(liability)

Other post-retirement medical  
benefit obligation

Other pension accruals

Net retirement benefit asset

Analysed as:

Retirement benefit assets

Retirement benefit obligations

UK Group 
plan

Other funded  
plans

3,240

141

(2,671)

569

(158)

(17)

Other 
unfunded 
plans

–

(19)

(19)

2018

Total

3,381

UK Group 
plan

Other funded  
plans

3,337

155

(2,848)

533

(2,792)

545

(161)

(6)

Other 
unfunded 
plans

–

(20)

(20)

(49)

(13)

471

571

(100)

65

10

75

(89)

86

(3)

72

2017

Total

3,492

(2,973)

519

(67)

(11)

441

545

(104)

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements196

Notes to the consolidated financial statements

25. Retirement benefit and other post-retirement obligations continued

Financial statement information continued

The following gains have been recognised in other comprehensive income:

All figures in £ millions

Amounts recognised for defined benefit plans

Amounts recognised for post-retirement medical benefit plans

Total recognised in year

The fair value of plan assets comprises the following:

2018

16

6

22

All figures in %

Insurance

Equities

Bonds

Property

Pooled asset investment funds

Other

UK Group  
plan

Other  
funded plans

28

1

–

7

44

16

1

1

2

–

–

–

2018

Total

29

2

2

7

44

16

UK Group  
plan

Other  
funded plans

29

1

–

8

44

14

–

1

3

–

–

–

2017

175

–

175

2017

Total

29

2

3

8

44

14

The plan assets do not include any of the Group’s own financial instruments, or any property occupied by the Group. The table below 
further disaggregates the plan assets into additional categories and those assets which have a quoted market price in an active market  
and those that do not:

All figures in %

Insurance

Non-UK equities

Fixed-interest securities

Property

Pooled asset investment funds

Other

Total

The liquidity profile of the UK Group plan assets is as follows:

All figures in %

Liquid – call <1 month

Less liquid – call 1–3 months

Illiquid – call >3 months

2018

2017

Quoted  
market price

No quoted 
market price

Quoted  
market price

No quoted 
market price

29

–

2

–

44

–

75

–

2

–

7

–

16

25

29

–

3

–

44

–

76

–

2

–

8

–

14

24

2018

2017

51

–

49

50

–

50

Pearson plc Annual report and accounts 201825. Retirement benefit and other post-retirement obligations continued

Financial statement information continued

Changes in the values of plan assets and liabilities of the retirement benefit plans are as follows:

All figures in £ millions

Fair value of plan assets

Opening fair value of plan assets

Exchange differences

Interest on plan assets

Return on plan assets excluding interest

Contributions by employer

Benefits paid

Other

Closing fair value of plan assets

Present value of defined benefit obligation

Opening defined benefit obligation

Exchange differences

Current service cost

Past service cost

Administration expenses

Interest on plan liabilities

Actuarial gains/(losses) – experience

Actuarial gains/(losses) – demographic

Actuarial gains/(losses) – financial

Contributions by employee

Other

Benefits paid

Closing defined benefit obligation

UK Group  
plan

Other  
plans

2018

Total

UK Group  
plan

Other  
plans

3,337

155

3,492

3,339

–

82

(45)

6

(140)

–

3,240

4

5

(13)

1

(11)

–

141

4

87

(58)

7

(151)

–

–

84

(140)

234

(188)

8

3,381

3,337

(2,792)

(181)

(2,973)

(3,181)

–

(7)

(8)

(6)

(68)

(49)

(12)

131

–

–

(3)

(2)

–

–

(6)

(2)

–

6

–

–

(3)

(9)

(8)

(6)

(74)

(51)

(12)

137

–

–

–

(8)

–

(9)

(77)

126

133

44

–

(8)

140

(2,671)

11

(177)

151

(2,848)

188

(2,792)

158

(8)

5

10

8

(18)

–

155

(205)

13

(1)

–

(1)

(7)

6

1

(5)

–

–

18

The weighted average duration of the defined benefit obligation is 16.1 years for the UK and 7.1 years for the US.

(181)

(2,973)

197

2017

Total

3,497

(8)

89

(130)

242

(206) 

8

3,492

(3,386)

13

(9)

–

(10)

(84)

132

134

39

–

(8)

206

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements198

Notes to the consolidated financial statements

25. Retirement benefit and other post-retirement obligations continued

Financial statement information continued

Changes in the value of the US PRMB are as follows:

2018

(67)

(2)

1

11

(2)

4

–

2

4

2017

(77)

5

1

–

(2)

1

1

(2)

6

(49)

(67)

In February 2019, the UK Group plan purchased a further pensioner 
buy-in policy valued at approximately £500m with Legal & General. 
This is in addition to the previous buy-in policies with Aviva and  
Legal & General totalling £1.2bn which were purchased in 2017.  
As a result of this latest transaction, 95% of the UK Group plan’s 
pensioner liabilities are now matched with buy-in policies.  
These transfer significant longevity risk to Aviva and Legal & 
General, reducing the pension risks being underwritten by the 
Group and providing additional security for members.

Regular contributions to the plan in respect of the defined benefit 
sections are estimated to be £3m for 2019.

All figures in £ millions

Opening defined benefit obligation

Exchange differences

Current service cost

Curtailments

Interest on plan liabilities

Actuarial gains/(losses) – experience

Actuarial gains/(losses) – demographic

Actuarial gains/(losses) – financial

Benefits paid

Closing defined benefit obligation

Funding

The UK Group plan is self-administered with the plan’s assets being 
held independently of the Group in trust. The trustee of the plan  
is required to act in the best interest of the plan’s beneficiaries.  
The most recent triennial actuarial valuation for funding purposes 
was completed as at 1 January 2018 and this valuation revealed a 
technical provisions funding surplus of £163m. The plan expects  
to be able to provide benefits (in accordance with the plan rules) 
with a very low level of reliance on future funding from the Group. 

Assets of the plan are divided into two elements: matching assets, 
which are assets that produce cash flows that can be expected  
to match the cash flows for a proportion of the membership,  
and include a liability-driven investment mandate (UK bonds, 
interest rate/inflation swaps and other derivative instruments), 
Pensioner buy-in insurance policies, inflation-linked property and 
infrastructure; and return seeking assets, which are assets invested 
with a longer-term horizon to generate the returns needed to 
provide the remaining expected cash flows for the beneficiaries,  
and include diversified growth funds, property and alternative  
asset classes. The plan’s long-term investment strategy allocates 
85% to matching assets and 15% to return seeking assets.

Sensitivities

The effect of a one percentage point increase and decrease in the discount rate on the defined benefit obligation and the total pension 
expense is as follows:

All figures in £ millions

Effect:

(Decrease)/increase in defined benefit obligation – UK Group plan

(Decrease)/increase in defined benefit obligation – US plan

2018

1% increase

1% decrease

(386)

(11)

522

13

Pearson plc Annual report and accounts 201825. Retirement benefit and other post-retirement obligations continued

Sensitivities continued

The effect of members living one year more or one year less on the defined benefit obligation is as follows:

All figures in £ millions

Effect:

Increase/(decrease) in defined benefit obligation – UK Group plan

Increase/(decrease) in defined benefit obligation – US plan

The effect of a half percentage point increase and decrease in the inflation rate is as follows:

All figures in £ millions

Effect:

Increase/(decrease) in defined benefit obligation – UK Group plan

Increase/(decrease) in defined benefit obligation – US plan

199

2018

One year  
increase

One year 
decrease

143

7

(138)

(8)

2018

0.5% increase 0.5% decrease

129

–

(114)

–

The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant, although in practice 
this is unlikely to occur and changes in some assumptions may be correlated. When calculating these sensitivities, the same method has 
been applied to calculate the defined benefit obligation as has been applied when calculating the liability recognised in the balance sheet. 
This methodology is the same as prior periods.

26. Share-based payments

The Group recognised the following charges in the income statement in respect of its equity-settled share-based payment plans:

All figures in £ millions

Pearson plans

The Group operates the following equity-settled employee option 
and share plans:

Worldwide Save for Shares Plan Since 1994, the Group has operated 
a Save-As-You-Earn plan for UK employees. In 1998, the Group 
introduced a Worldwide Save for Shares Plan. Under these plans, 
employees can save a portion of their monthly salary over periods 
of three or five years. At the end of this period, the employee has the 
option to purchase ordinary shares with the accumulated funds at  
a purchase price equal to 80% of the market price prevailing at the 
time of the commencement of the employee’s participation in the 
plan. Options that are not exercised within six months of the end  
of the savings period lapse unconditionally.

Employee Stock Purchase Plan In 2000, the Group established an 
Employee Stock Purchase Plan which allows all employees in the  
US to save a portion of their monthly salary over six-month periods. 
At the end of the period, the employee has the option to purchase 
American Depository Receipts (ADRs) with their accumulated funds 
at a purchase price equal to 85% of the lower of the market prices 
prevailing at the beginning or end of the period.

2018

37

2017

33

Long-Term Incentive Plan The plan was first introduced in 2001, 
renewed again in 2006 and again in 2011. The plan consists of 
restricted shares. The vesting of restricted shares is normally 
dependent on continuing service over a three-to five-year period, 
and in the case of executive directors and senior management upon 
the satisfaction of corporate performance targets over a three-year 
period. These targets may be based on market and/or non-market 
performance criteria. Restricted shares awarded to executive 
directors in May 2018 and September 2017 vest dependent on 
relative total shareholder return, return on invested capital and 
adjusted earnings per share growth. Restricted shares awarded to 
senior management in March 2017 vest dependent on adjusted 
earnings per share growth. Other restricted shares awarded in  
2018 and 2017 vest depending on continuing service over periods  
of up to three years.

Management Incentive Plan The plan was introduced in 2017 
combining the Group’s Annual Incentive Plan and Long-Term 
Incentive Plan for senior management. The number of shares to be 
granted to participants is dependent on Group performance in the 
calendar year preceding the date of grant (on the same basis as the 
Annual Incentive Plan). Subsequently, the shares vest dependent  
on continuing service over a three year period, and additionally in 
the case of Pearson Executive Management upon satisfaction of 
non-market based performance criteria as determined by the 
Remuneration Committee. Restricted shares awarded as part of  
the 2017 Management Incentive Plan were granted in April 2018. 
Restricted shares awarded as part of the 2018 Management 
Incentive Plan will be granted in April 2019.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements200

Notes to the consolidated financial statements

26. Share-based payments continued

The number and weighted average exercise prices of share options granted under the Group’s plans are as follows:

Outstanding at beginning of year

Granted during the year

Exercised during the year

Forfeited during the year

Expired during the year

Outstanding at end of year

Options exercisable at end of year

2018

2017

Number of share 
options 
000s

Weighted average  
exercise price 
£

Number of share 
options 
000s

Weighted average  
exercise price 
£

2,981

729

(70)

(668)

(244)

2,728

169

6.84

5.80

6.57

7.58

8.19

5.76

11.31

2,978

1,619

(9)

(1,451)

(156)

2,981

350

8.14

5.50

7.00

8.04

9.09

6.84

8.18

Options were exercised regularly throughout the year. The weighted average share price during the year was £8.45 (2017: £6.71).  
Early exercises arising from redundancy, retirement or death are treated as an acceleration of vesting and the Group therefore recognises  
in the income statement the amount that otherwise would have been recognised for services received over the remainder of the original 
vesting period.

The options outstanding at the end of the year have weighted average remaining contractual lives and exercise prices as follows:

Range of exercise prices
£

5–10

>10

Number of 
share options 000s

2,553

175

2,728

2018

Weighted average 
contractual life  
Years

2.29

0.29

2.16

Number of 
share options 000s

2,697

284

2,981

2017

Weighted average 
contractual life  
Years

2.52

1.24

2.40

In 2018 and 2017, options were granted under the Worldwide Save for Shares Plan. The weighted average estimated fair value for the 
options granted was calculated using a Black–Scholes option pricing model.

The weighted average estimated fair values and the inputs into the Black–Scholes model are as follows:

Fair value

Weighted average share price

Weighted average exercise price

Expected volatility

Expected life

Risk-free rate

Expected dividend yield

Forfeiture rate

2018 
Weighted average

2017 
Weighted average

£1.88

£7.49

£5.80

35.78%

3.7 years

0.87%

5.21%

3.2%

£1.24

£6.83

£5.50

34.75%

3.7 years

0.20%

7.61%

3.2%

The expected volatility is based on the historical volatility of the company’s share price over the previous three to seven years depending on 
the vesting term of the options.

The following shares were granted under restricted share arrangements:

Long-Term Incentive Plan

Management Incentive Plan

2018

2017

Number of 
shares  
000s

Weighted average fair 
value
£

Number of 
shares  
000s

Weighted average fair 
value
£

2,907

2,035

7.55

7.45

6,453

–

6.61

–

Pearson plc Annual report and accounts 2018201

26. Share-based payments continued

The fair value of shares granted under the Long-Term Incentive Plan and the Management Incentive Plan that vest unconditionally is 
determined using the share price at the date of grant. The number of shares expected to vest is adjusted, based on historical experience,  
to account for potential forfeitures. Participants under the plan are entitled to dividends during the vesting period and therefore the share 
price is not discounted.

Restricted shares with a market performance condition were valued by an independent actuary using a Monte Carlo model. Restricted 
shares with a non-market performance condition were fair valued based on the share price at the date of grant. Non-market performance 
conditions are taken into consideration by adjusting the number of shares expected to vest based on the most likely outcome of the  
relevant performance criteria.

27. Share capital and share premium

At 1 January 2017

Issue of ordinary shares – share option schemes

Purchase of own shares

At 31 December 2017

Issue of ordinary shares – share option schemes

Purchase of own shares

At 31 December 2018

Number of 
shares 
000s

822,127

923

(20,996)

802,054

864

(21,840)

781,078

Share 
capital 
£m

205

–

(5)

Share  
premium 
£m

2,597

5

–

200

2,602

1

(6)

5

–

195

2,607

The ordinary shares have a par value of 25p per share (2017: 25p per share). All issued shares are fully paid. All shares have the same rights.

The £300m share buyback programme announced in October 2017 was completed on 16 February 2018. In 2017, the Group’s brokers 
purchased 21m shares at a value of £153m of which £149m had been cancelled at 31 December 2017. Cash payments of £149m had been 
made in respect of the purchases with the outstanding £4m settlement made at the beginning of January 2018. This £4m together with the 
remaining value of the buyback programme of £147m was recorded as a liability at 31 December 2017 (see note 24). A further 22m shares 
were purchased under the programme in 2018 (see note 37). The shares bought back have been cancelled and the nominal value of these 
shares transferred to a capital redemption reserve. The nominal value of shares cancelled at 31 December 2018 was £11m (2017: £5m).

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the return  
to shareholders through the optimisation of the debt and equity balance.

The capital structure of the Group consists of debt (see note 18), cash and cash equivalents (see note 17) and equity attributable to equity 
holders of the parent, comprising issued capital, reserves and retained earnings.

The Group reviews its capital structure on a regular basis and will balance its overall capital structure through payments of dividends,  
new share issues as well as the issue of new debt or the redemption of existing debt in line with the financial risk policies outlined in note 19.

28. Treasury shares

At 1 January 2017

Purchase of treasury shares

Release of treasury shares

At 31 December 2017

Purchase of treasury shares

Release of treasury shares

At 31 December 2018

Number of 
shares 
000s

7,719

–

(1,725)

5,994

–

(2,769)

3,225

Pearson plc

£m

79

–

(18)

61

–

(28)

33

The Group holds Pearson plc shares in trust to satisfy its obligations under its restricted share plans (see note 26). These shares, representing 
0.4% (2017: 0.8%) of called-up share capital, are treated as treasury shares for accounting purposes and have a par value of 25p per share.

The nominal value of Pearson plc treasury shares amounts to £0.8m (2017: £1.5m). Dividends on treasury shares are waived.

At 31 December 2018, the market value of Pearson plc treasury shares was £30m (2017: £44m).

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements202

Notes to the consolidated financial statements

29. Other comprehensive income

All figures in £ millions

Items that may be reclassified to the income statement

Net exchange differences on translation of foreign operations – Group

Net exchange differences on translation of foreign  
operations – associates

Currency translation adjustment disposed 

Attributable tax

Items that are not reclassified to the income statement

Fair value gain on other financial assets

Attributable tax

Remeasurement of retirement benefit obligations – Group

Remeasurement of retirement benefit obligations – associates

Attributable tax

Other comprehensive income/(expense) for the year

All figures in £ millions

Items that may be reclassified to the income statement

Net exchange differences on translation of foreign operations – Group

Net exchange differences on translation of  
foreign operations – associates

Currency translation adjustment disposed 

Attributable tax

Items that are not reclassified to the income statement

Fair value gain on other financial assets

Attributable tax

Remeasurement of retirement benefit obligations – Group

Remeasurement of retirement benefit obligations – associates

Attributable tax

Attributable to equity holders of the company

Fair value 
reserve

Translation 
reserve

Retained 
earnings

Total

Non- 
controlling 
interest

–

–

–

–

8

–

–

–

–

8

91

(1)

(4)

–

–

–

–

–

–

86

–

–

–

(4)

–

–

22

3

9

30

91

(1)

(4)

(4)

8

–

22

3

9

124

Attributable to equity holders of the company

Fair value 
reserve

Translation 
reserve

Retained 
earnings

–

–

–

–

13

–

–

–

–

(158)

(104)

(51)

–

–

–

–

–

–

Total

(158)

(104)

(51)

9

13

(4)

175

7

(42)

(155)

–

–

–

9

–

(4)

175

7

(42)

145

–

–

–

–

–

–

–

–

–

–

Non- 
controlling 
interest

–

–

–

–

–

–

–

–

–

–

2018

Total

91

(1)

(4)

(4)

8

–

22

3

9

124

2017

Total

(158)

(104)

(51)

9

13

(4)

175

7

(42)

(155)

Other comprehensive income/(expense) for the year

13

(313)

Pearson plc Annual report and accounts 2018203

30. Business combinations

There were no significant acquisitions in 2018 or 2017. There were no material adjustments to prior year acquisitions. The net cash outflow 
relating to acquisitions in the year is shown below.

All figures in £ millions

Cash flow on acquisitions

Deferred payments for prior year acquisitions and other items

Net cash outflow

31. Disposals

2018

2017

(5)

(5)

(11)

(11)

In March 2018, the Group completed the sale of its Wall Street English language teaching business (WSE) resulting in a pre-tax profit on  
sale of £207m. Tax on the disposal is estimated at £6m. WSE was classified as held for sale on the balance sheet at 31 December 2017  
(see note 32). In May 2018 the Group disposed of the equity interest in UTEL, the online University partnership in Mexico realising a gain of 
£19m before tax of £2m.

All figures in £ millions

Disposal of subsidiaries and associates

Property, plant and equipment

Intangible assets

Investments in joint ventures and associates

Net deferred income tax assets

Intangible assets – pre-publication

Inventories

Trade and other receivables

Current income tax receivable

Cash and cash equivalents (excluding overdrafts)

Net deferred income tax liabilities

Trade and other liabilities

Provisions for other liabilities and charges

Cumulative currency translation adjustment

Net (assets)/liabilities disposed

Cash received

Deferred proceeds

Fair value of financial asset acquired

Costs

Gain on disposal

Notes

WSE

UTEL

Other

(17)

(15)

–

–

(8)

(1)

(30)

–

(119)

16

171

–

4

1

212

–

–

(6)

207

–

–

(3)

–

–

–

–

–

–

–

–

–

–

(3)

22

–

–

–

19

–

(2)

–

–

–

–

–

–

–

–

1

1

–

–

9

2

3

(10)

4

23

29

2018

Total

(17)

(17)

(3)

–

(8)

(1)

(30)

–

(119)

16

172

1

4

(2)

243

2

3

(16)

230

2017

Total

(7)

(9)

(352)

(3)

(1)

(2)

(16)

(5)

(13)

–

34

–

51

(323)

468

–

–

(17)

128

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements204

Notes to the consolidated financial statements

31. Disposals continued

All figures in £ millions

Cash flow from disposals

Cash – current year disposals

Cash and cash equivalents disposed

Costs and other disposal liabilities paid

Net cash inflow

Analysed as:

Cash inflow/ from sale of subsidiaries

Cash inflow from sale of joint ventures and associates

32. Held for sale

2018

2017

243

(119)

(23)

101

83

18

468

(13)

(25)

430

19

411

Held for sale assets and liabilities in 2018 relate to the K12 school courseware business in the US (K12). Following the decision in 2017 to sell 
both the Wall Street English language teaching business (WSE) and the K12 business, the assets and liabilities of those businesses were 
classified as held for sale on the balance sheet at 31 December 2017. During 2018 WSE was sold and the K12 business remains on the  
balance sheet as a held for sale asset prior to the disposal announced in February 2019 (see note 37).

All figures in £ millions

Non-current assets

Property, plant and equipment

Intangible assets

Deferred income tax assets

Trade and other receivables

Current assets

Intangible assets – pre-publication

Inventories

Trade and other receivables

Notes

Cash and cash equivalents (excluding overdrafts)

17

Assets classified as held for sale

Non-current liabilities

Deferred income tax liabilities

Other liabilities

Current liabilities

Trade and other liabilities

Liabilities classified as held for sale

Net assets classified as held for sale

2018

Total

–

168

98

25

291

242

55

60

–

357

648

–

(371)

(371)

(202)

(202)

(573)

75

2017

Total

16

181

68

27

292

247

46

48

127

468

760

(2)

(284)

(286)

(302)

(302)

(588)

172

Goodwill is allocated to the held for sale businesses on a relative fair value basis where these businesses form part of a larger cash 
generating unit (CGU). The goodwill allocated to the K12 business was reassessed at 31 December 2018.

Pearson plc Annual report and accounts 201833. Cash generated from operations

All figures in £ millions

Profit

Adjustments for:

Income tax

Depreciation

Amortisation and impairment of acquired intangibles and goodwill

Amortisation of software

Net finance costs

Charges relating to GMP equalisation

Share of results of joint ventures and associates

Profit on disposal of subsidiaries, associates, investments and fixed assets

Net foreign exchange adjustment from transactions

Share-based payment costs

Pre-publication

Inventories

Trade and other receivables

Trade and other liabilities

Retirement benefit obligations

Provisions for other liabilities and charges

Net cash generated from operations

Dividends from joint ventures and associates

Re-capitalisation dividends from Penguin Random House

Purchase of property, plant and equipment

Purchase of intangible software assets

Proceeds from sale of property, plant and equipment and intangible software assets

Finance lease principal payments

Special pension contribution

Net (proceeds from) /cost paid re major restructuring 

Operating cash flow

Operating tax paid

Net operating finance costs paid

Operating free cash flow

Special pension contribution

Net proceeds from/(cost paid) re major restructuring

Free cash flow

Dividends paid (including to non-controlling interests)

Net movement of funds from operations

Acquisitions and disposals

Re-capitalisation dividends from Penguin Random House

Loans repaid/(advanced) (including to related parties)

New equity

Buyback of equity

Other movements on financial instruments

Net movement of funds

Exchange movements on net debt

Total movement in net debt

Notes

10

11

11

6

12

26

205

2017

408

13

90

138

85

30

–

(78)

(116)

(26)

33

(35)

24

133

6

(232)

(11)

462

458

(312)

(82)

(150)

–

(5)

227

71

669

(75)

(69)

525

(227)

(71)

227

(318)

(91)

416

312

(13)

5

(149)

14

494

166

660

2018

590

(92)

66

99

88

55

8

(44)

(315)

28

37

(37)

(10)

(15)

35

(9)

63

547

117

(50)

(70)

(130)

128

(4)

–

(25)

513

(43)

(22)

448

–

25

473

(137)

336

92

50

46

6

(153)

(6)

371

(82)

289

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements206

Notes to the consolidated financial statements

33. Cash generated from operations continued

Net cash generated from operations is translated at an exchange rate approximating the rate at the date of cash flow. The difference 
between this rate and the average rate used to translate profit gives rise to a currency adjustment in the reconciliation between net profit 
and net cash generated from operations. This adjustment reflects the timing difference between recognition of profit and the related cash 
receipts or payments.

Operating cash flow, operating free cash flow and total free cash flow are non-GAAP (non-statutory) measures and have been disclosed  
and reconciled in the above table as they are commonly used by investors to measure the cash performance of the Group. In the cash flow 
statement, proceeds from sale of property, plant and equipment comprise:

All figures in £ millions

Net book amount

Profit/(loss) on sale of property, plant and equipment

Proceeds from sale of property, plant and equipment

The movements in the Group’s current and non-current borrowings are as follows:

2018

41

87

128

All figures in £ millions

Financial liabilities

Non-current borrowings

Current borrowings

Total

2017

Financing 
cash flows

Foreign 
exchange 
movements

Fair value and 
other 
movements

1,066

4

1,070

(441)

(1)

(442)

10

22

32

8

–

8

2017

12

(12)

–

2018

643

25

668

Non-current borrowings include bonds, derivative financial instruments and finance leases. Current borrowings include loans repayable 
within one year and finance leases, but exclude overdrafts classified within cash and cash equivalents.

34. Contingencies

There are contingent Group liabilities that arise in the normal course of business in respect of indemnities, warranties and guarantees in 
relation to former subsidiaries and in respect of guarantees in relation to subsidiaries, joint ventures and associates. In addition, there are 
contingent liabilities of the Group in respect of unsettled or disputed tax liabilities, legal claims, contract disputes, royalties, copyright fees, 
permissions and other rights. None of these claims are expected to result in a material gain or loss to the Group.

As previously reported, on 24 November 2017 the European Commission published an opening decision that the United Kingdom controlled 
foreign company group financing partial exemption (“FCPE”) constitutes State Aid. No final decision has yet been published, and may 
anyway be challenged by the UK tax authorities. The Group has benefited from the FCPE in 2018 and prior years by approximately £116m.  
At present the Group believes no provision is required in respect of this issue.

Pearson plc Annual report and accounts 2018207

35. Commitments

At the balance sheet date there were no commitments for capital expenditure contracted for but not yet incurred.

The Group leases various offices and warehouses under non-cancellable operating lease agreements. The leases have varying terms  
and renewal rights. The Group also leases various plant and equipment under operating lease agreements, also with varying terms.  
Lease expenditure charged to the income statement was £128m (2017: £178m).

The future aggregate minimum lease payments in respect of operating leases are as follows:

All figures in £ millions

Not later than one year

Later than one year and not later than two years

Later than two years and not later than three years

Later than three years and not later than four years

Later than four years and not later than five years

Later than five years

2018

143

130

115

101

91

595

2017

156

139

121

100

86

599

1,175

1,201

In the event that the Group has excess capacity in its leased offices and warehouses it will enter into sub-lease contracts in order to offset 
costs. The future aggregate minimum sub-lease payments expected to be received under non-cancellable sub-leases are as follows:

All figures in £ millions

Not later than one year

Later than one year and not later than two years

Later than two years and not later than three years

Later than three years and not later than four years

Later than four years and not later than five years

Later than five years

36. Related party transactions 

Joint ventures and associates

2018

2017

51

44

41

39

35

124

334

45

45

40

35

33

138

336

Amounts advanced to joint ventures and associates during the year and at the balance sheet date are set out in note 12. 

Key management personnel

Key management personnel are deemed to be the members of the Pearson executive (see p13). It is this Committee which had responsibility 
for planning, directing and controlling the activities of the Group in 2018. Key management personnel compensation is disclosed below:

All figures in £millions

Short-term employee benefits

Retirement benefits

Share-based payment costs

Total

2018

2017

6

1

7

14

12

1

2

15

There were no other material related party transactions. No guarantees have been provided to related parties.

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements208

37. Events after the balance sheet date

On 18 February 2019, the Group announced the sale of the US K12 
courseware business to Nexus Capital Management LP for headline 
consideration of $250m comprising an initial cash payment of $25m 
and an unconditional vendor note for $225m expected to be repaid 
in three to seven years. Following the repayment of the vendor note, 
the Group is entitled to 20% of all future cash flows to equity holders 
and 20% of net proceeds if the business is sold. The transaction is 
expected to complete in the first half of 2019.

Also in February 2019, the UK Group pension plan purchased a 
further pensioner buy-in policy valued at approximately £500m with  

38. Accounts and audit exemptions

Legal & General. As a result of this latest transaction, 95% of the UK 
Group plan’s pensioner liabilities are now matched with buy-in 
policies which significantly reduces longevity risk of the Group.  
The buy-in will be accounted for in 2019 and is expected to reduce 
the retirement benefit asset on the balance sheet but is not 
expected to have a material impact on the income statement.

On 6 March 2019, the Group announced a tender offer for up to 
€75m of its €500m 1.875% notes due 2021 of which €250m were 
outstanding at 31 December 2018. In addition, the Group also 
announced the refinancing of its bank facility, with a new $1.19bn  
Revolving Credit Facility due to mature in February 2024.

The Pearson plc subsidiary companies listed below are exempt from the requirements of the Companies Act 2006 relating to the audit  
of individual accounts by virtue of section 479A.

Company number

Company number

Aldwych Finance Limited 

Edexcel Limited

04720439

Pearson International Finance Limited

04496750

Pearson Loan Finance No. 3 Limited

Education Development International plc

03914767

Pearson Loan Finance No. 4 Limited

Longman Group (Overseas Holdings) Limited

00690236

Pearson Loan Finance Unlimited

Major123 Limited

05333023

Pearson Management Services Limited

Pearson Affordable Learning Fund Limited

08038068

Pearson Overseas Holdings Limited

Pearson Australia Finance Unlimited

05578463

Pearson Pension Trustee Services Limited

Pearson Books Limited

Pearson Brazil Finance Limited

Pearson Canada Finance Unlimited

Pearson Dollar Finance plc

Pearson Dollar Finance Two Limited

Pearson Education Holdings Limited 

Pearson Education Investments Limited

Pearson Education Limited

Pearson Funding Four plc

02512075

Pearson PRH Holdings Limited

08848874

Pearson Real Estate Holdings Limited

05578491

05111013

06507766

00210859

08444933

00872828

07970304

Pearson Services Limited

Pearson Shared Services Limited

Pearson Strand Finance Limited

TQ Catalis Limited

TQ Clapham Limited

TQ Global Limited

02496206

05052661

02635107

05144467

00096263

00145205

10803853

08561316

09768242

01341060

04623186

11091691

07307943

07307925

07802458

Pearson plc Annual report and accounts 2018Company balance sheet

As at 31 December 2018

All figures in £ millions

Assets

Non-current assets

Investments in subsidiaries

Amounts due from subsidiaries

Financial assets – derivative financial instruments

Current assets

Amounts due from subsidiaries

Amounts due from related parties

Current income tax assets

Cash and cash equivalents (excluding overdrafts)

Financial assets – derivative financial instruments

Total assets

Liabilities

Non-current liabilities

Amounts due to subsidiaries

Financial liabilities – derivative financial instruments

Current liabilities

Amounts due to subsidiaries

Financial liabilities – borrowings

Current income tax liabilities

Other liabilities

Financial liabilities – derivative financial instruments

Total liabilities

Net assets

Equity

Share capital

Share premium

Treasury shares

Capital redemption reserve

Special reserve

Retained earnings – including loss for the year of £160m (2017: loss of £163m)

Total equity attributable to equity holders of the company

209

Notes

2018

2017

2

6

4

6

6

5

6

7

7

8

6,710

2,269

67

9,046

361

–

28

50

1

440

9,486

6,691

3,118

140

9,949

209

46

–

119

–

374

10,323

(2,944)

(36)

(2,980)

(3,530)

(140)

(3,670)

(2,007)

(1,739)

(11)

–

(8)

(23)

(2,049)

(5,029)

4,457

195

2,607

12

11

447

1,185

4,457

(3)

(4)

(158)

–

(1,904)

(5,574)

4,749

200

2,602

(16)

5

447

1,511

4,749

These financial statements have been approved for issue by the Board of Directors on 11 March 2019 and signed on its behalf by

Coram Williams  
Chief Financial Officer 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements210

Company statement of changes in equity

Year ended 31 December 2018

All figures in £ millions

At 1 January 2018

Loss for the year

Issue of ordinary shares under share option schemes*

Buyback of equity

Purchase of treasury shares

Release of treasury shares

Dividends

At 31 December 2018

All figures in £ millions

At 1 January 2017

Loss for the year

Issue of ordinary shares under share option schemes*

Buyback of equity

Purchase of treasury shares

Release of treasury shares

Dividends

At 31 December 2017

Equity attributable to equity holders of the company

Share  
capital

Share  
premium

Treasury 
shares

200

2,602

(16)

–

1

(6)

–

–

–

–

5

–

–

–

–

195

2,607

–

–

–

–

28

–

12

Capital 
redemption 
reserve

Special  
reserve

Retained 
earnings

5

–

–

6

–

–

–

447

–

–

–

–

–

–

11

447

1,511

(160)

–

(2)

–

(28)

(136)

1,185

Total

4,749

(160)

6

(2)

–

–

(136)

4,457

Equity attributable to equity holders of the company

Share  
capital

Share  
premium

Treasury 
shares

205

2,597

(34)

–

–

(5)

–

–

–

–

5

–

–

–

–

200

2,602

–

–

–

–

18

–

(16)

Capital 
redemption 
reserve

Special  
reserve

Retained 
earnings

–

–

–

5

–

–

–

5

447

–

–

–

–

–

–

2,310

(163)

–

(300)

–

(18)

(318)

447

1,511

Total

5,525

(163)

5

(300)

–

–

(318)

4,749

The capital redemption reserve reflects the nominal value of shares cancelled in the Group’s share buyback programme. The special reserve 
represents the cumulative effect of cancellation of the company’s share premium account.

Included within retained earnings is an amount of £162m (2017: £162m) relating to profit on intra-Group disposals that is not distributable.

*  Full details of the share-based payment plans are disclosed in note 26 to the consolidated financial statements.

Pearson plc Annual report and accounts 2018Company cash flow statement

Year ended 31 December 2018

All figures in £ millions

Cash flows from operating activities

Net loss

Adjustments for:

Income tax

Net finance costs

Disposals, liquidations and impairment charges

Amounts due from/(to) subsidiaries

Net cash generated from/(used in) operations

Interest paid

Tax (paid)/received

Net cash generated from/(used in) operating activities

Cash flows from investing activities

Loans repaid by/(advanced to) related parties

Interest received

Net cash received from/(used in) investing activities

Cash flows from financing activities

Proceeds from issue of ordinary shares

Buyback of equity

Repayment of borrowings

Dividends paid to company’s shareholders

Net cash used in financing activities

Effects of exchange rate changes on cash and cash equivalents

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

211

Notes

2018

2017

(160)

(163)

(26)

107

57

302

280

(68)

(7)

205

46

4

50

6

(153)

(44)

(136)

(327)

(5)

(77)

116

39

70

26

790

(748)

(25)

(21)

9

(37)

(13)

7

(6)

5

(149)

(243)

(318)

(705)

10

(738)

854

116

7

4

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements212

Notes to the company financial statements

1. Accounting policies

3. Financial risk management

The company’s financial instruments comprise amounts due to/
from subsidiary undertakings, cash and cash equivalents, derivative 
financial instruments, current borrowings and in 2017 a liability to 
purchase own shares (included within other liabilities). Derivative 
financial instruments are held at fair value, with all other financial 
instruments held at amortised cost, which approximates fair value. 
The company’s approach to the management of financial risks is 
consistent with the Group’s treasury policy, as discussed in note 19 
to the consolidated financial statements. The company believes the 
value of its financial assets to be fully recoverable.

The carrying value of the company’s financial instruments is 
exposed to movements in interest rates and foreign currency 
exchange rates (primarily US dollars). The company estimates that a 
1% increase in interest rates would result in an £3m decrease in the 
carrying value of its financial instruments, with a 1% decrease in 
interest rates resulting in a £3m increase in their carrying value.  
The company also estimates that a 10% strengthening in sterling 
would decrease the carrying value of its financial instruments  
by £149m, while a 10% weakening in the value of sterling would 
increase the carrying value by £184m. These increases and 
decreases in carrying value would be recorded through the income 
statement. Sensitivities are calculated using estimation techniques 
such as discounted cash flow and option valuation models. Where 
modelling an interest rate decrease of 1% led to negative interest 
rates, these points on the yield curve were adjusted to 0%.

The financial statements on p209-219 comprise the separate 
financial statements of Pearson plc.

As permitted by section 408 of the Companies Act 2006, only the 
consolidated income statement and statement of comprehensive 
income have been presented.

The company has no employees.

The accounting policies applied in the preparation of these company 
financial statements are the same as those set out in note 1 to the 
consolidated financial statements with the addition of the following:

Investments

Investments in subsidiaries are stated at cost less provision for 
impairment, with the exception of certain hedged investments  
that are held in a foreign currency and revalued at each balance 
sheet date.

Lending to/from subsidiaries is considered to be an operating 
activity and any movements are classified as cash flows from 
operating activities in the cash flow statement. 

New accounting standards

The following standards were adopted in 2018:

  IFRS 15 Revenue from Contracts with Customers

  IFRS 9 Financial Instruments

Adoption of these standards has not had a material impact on  
the company financial statements. 

2. Investments in subsidiaries

All figures in £ millions

At beginning of year

Subscription for share capital in subsidiaries

Disposals/liquidations

Impairments

Currency revaluations

At end of year

2018

6,691

–

–

(57)

76

2017

7,441

164

(430)

(360)

(124)

6,710

6,691

In 2018, impairments relate to the carrying value of intermediate 
holding company investments. In 2017, impairments, disposals and 
liquidations relate to restructuring of intermediate holding 
companies and were largely offset by dividends received. 

The recoverability of investments is considered annually and 
significant estimation is required to determine the recoverable 
amount. Recoverability is based upon financial information related 
to the subsidiaries including cash flow projections in conjunction 
with the goodwill impairment analysis performed by the Group  
(see note 11 of the Group financial statements). 

Pearson plc Annual report and accounts 2018213

3. Financial risk management continued

The following table analyses the company’s derivative assets and liabilities into relevant maturity groupings based on the remaining period 
at the balance sheet date to the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted cash flows 
(including interest) and as such may differ from the amounts disclosed on the balance sheet. 

All figures in £ millions

At 31 December 2018

Rate derivatives – inflows

Rate derivatives – outflows

FX forwards – inflows

FX forwards – outflows

Total

At 31 December 2017

Rate derivatives – inflows

Rate derivatives – outflows

FX forwards – inflows

FX forwards – outflows

Total

Analysed by maturity

Analysed by currency

Greater than
one month
and less than
one year

Later than 
one year but 
less than five 
years

Five years or 
more

Total

USD

GBP

Other

Total

(20)

23

(251)

275

27

(38)

48

–

–

10

(288)

289

(35)

37

3

(975)

1,060

–

–

85

(343)

341

–

–

(2)

(684)

667

–

–

(17)

(651)

653

(286)

312

28

(1,697)

1,775

–

–

78

(40)

254

–

312

526

(53)

1,003

–

–

950

(167)

390

(286)

–

(63)

(751)

751

–

–

–

(444)

9

–

–

(435)

(893)

21

–

–

(872)

(651)

653

(286)

312

28

(1,697)

1,775

–

–

78

All cash flow projections shown above are on an undiscounted basis. 
Any cash flows based on a floating rate are calculated using interest 
rates as set at the date of the last rate reset. Where this is not 
possible, floating rates are based on interest rates prevailing at  
31 December in the relevant year. All derivative amounts are  
shown gross, although the company net settles these amounts 
wherever possible.

Fair value hedge accounting

A foreign currency exposure arises from foreign exchange 
fluctuations on translation of the company’s investments in 
subsidiaries denominated in USD into GBP. The hedged risk is the 
risk of changes in the GBPUSD spot rate that will result in changes in 
the value of the USD investments when translated into GBP. The 
hedged items are a portion of the company’s equity investment in 
subsidiares denominated in USD. The hedging instruments are a 
portion of the company’s intercompany loans due from subsidiaries 
which are denominated in USD. 

It is expected that the change in value of each of these items  
will mirror each other as there is a clear and direct economic 
relationship between the hedge and the hedged item in the hedge 
relationship. The hedge ratio is 100%. Hedge ineffectiveness would 
arise if the value of the hedged items fell below the value of the 
hedging instruments however this is unlikely as the value of the 
company’s investments denominated in USD are significantly 
greater than the proposed fair value hedge programme.

The value of the hedged items and the hedging instruments are 
£1.4bn and the change in value during the year which was used to 
assess hedge ineffectiveness was £76m. There was no hedge 
ineffectiveness. 

Credit risk management

The company’s main exposure to credit risk relates to lending to 
subsidiaries. Amounts due from subsidiaries are stated net of 
provisions for bad and doubtful debts. The credit risk of each 
subsidiary is influenced by the industry and country in which they 
operate, however, the company considers the credit risk of 
subsidiaries to be low as it has visibility of, and the ability to 
influence, their cash flows. 

4. Cash and cash equivalents (excluding overdrafts)

All figures in £ millions

Cash at bank and in hand

Short-term bank deposits

2018

2017

50

–

50

2

117

119

Short-term bank deposits are invested with banks and earn interest at the prevailing short-term deposit rates. At the end of 2018 the 
currency split of cash and cash equivalents was US dollar 0% (2017: 82%), sterling 79% (2017: 17%) and other 21% (2017: 1%).

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements214

Notes to the company financial statements

4. Cash and cash equivalents (excluding overdrafts) 
continued

Cash and cash equivalents have fair values that approximate their 
carrying amounts due to their short-term nature. Cash and cash 
equivalents include the following for the purpose of the cash flow 
statement:

All figures in £ millions

Cash and cash equivalents

Bank overdrafts

2018

50

(11)

39

2017

119

(3)

116

5. Financial liabilities – borrowings

All figures in £ millions

Current

Due within one year or on demand:

Bank loans and overdrafts

Total borrowings

2018

2017

11

11

11

3

3

3

Current borrowings in both years are classified within cash and cash 
equivalents and do not give rise to financing cash flows. The carrying 
amounts of the company’s borrowings is equal to, or approximately 
equal to, the market value. 

The carrying amounts of the company’s borrowings are 
denominated in the following currencies:

All figures in £ millions

2018

2017

US dollar

Sterling

11

–

11

–

3

3

6. Derivative financial instruments

The company’s outstanding derivative financial instruments are as follows:

All figures in £ millions

Interest rate derivatives 

Cross-currency rate derivatives

FX forwards and collars

Other derivatives

Total

Analysed as expiring:

In less than one year

Later than one year and not later than five years

Later than five years

Total

Gross notional 
amounts

Assets

Liabilities

Gross notional 
amounts

Assets

Liabilities

2018

2017

766

577

434

473

2,250

771

795

684

2,250

16

51

–

1

68

1

22

45

68

(35)

(24)

–

(59)

(23)

(1)

(35)

(59)

1,228

1,389

–

–

2,617

–

1,545

1,072

2,617

26

114

–

–

140

–

64

76

140

–

(140)

–

–

(140)

–

(97)

(43)

(140)

The carrying value of the above derivative financial instruments equals their fair value. Derivatives are categorised as Level 2 on the fair 
value hierarchy. Fair values are determined by using market data and the use of established estimation techniques such as discounted  
cash flow and option valuation models.

7. Share capital and share premium

At 1 January 2017

Issue of ordinary shares – share option schemes

Purchase of own shares

At 31 December 2017

Issue of ordinary shares – share option schemes

Purchase of own shares

At 31 December 2018

Number of 
shares  
000s

822,127

923

(20,996)

802,054

864

(21,840)

781,078

Share 
capital
£m

205

–

(5)

Share  
premium 
£m

2,597

5

–

200

2,602

1

(6)

5

–

195

2,607

Pearson plc Annual report and accounts 2018 
215

7. Share capital and share premium continued

The ordinary shares have a par value of 25p per share (2017: 25p per share). All issued shares are fully paid. All shares have the same rights. 

The £300m share buyback programme announced in October 2017 was completed on 16 February 2018. In 2017, the Group’s brokers 
purchased 21m shares at a value of £153m of which £149m had been cancelled at 31 December 2017. Cash payments of £149m had been 
made in respect of the purchases with the outstanding £4m settlement made at the beginning of January 2018. This £4m together with  
the remaining value of the buyback programme of £147m was recorded as a liability at 31 December 2017. A further 22m shares were 
purchased under the programme in 2018. The shares bought back have been cancelled and the nominal value of these shares transferred  
to a capital redemption reserve. The nominal value of shares cancelled at 31 December 2018 was £11m (2017: £5m).

8. Treasury shares

At 1 January 2017

Release of treasury shares

At 31 December 2017

Release of treasury shares

At 31 December 2018

Number of 
shares  
000s

7,719

(1,725)

5,994

(2,769)

3,225

£m

34

(18)

16

(28)

(12)

The company holds its own shares in trust to satisfy its obligations under its restricted share plans. These shares are treated as treasury 
shares for accounting purposes and have a par value of 25p per share. The nominal value of the company’s treasury shares amounts to 
£0.8m (2017: £1.5m). At 31 December 2018, the market value of the company’s treasury shares was £30m (2017: £44m). The gross book 
value of the shares at 31 December 2018 amounts to £33m. This value has been netted off with contributions received from operating 
companies of £45m, resulting in a net credit value of £12m.

9. Contingencies

There are contingent liabilities that arise in the normal course of 
business in respect of indemnities, warranties and guarantees in 
relation to former subsidiaries and in respect of guarantees in 
relation to subsidiaries. In addition, there are contingent liabilities  
in respect of legal claims. None of these claims are expected to 
result in a material gain or loss to the company.

10. Audit fees

Statutory audit fees relating to the company were £35,000  
(2017: £35,000).

11. Related party transactions 

Subsidiaries

The company transacts and has outstanding balances with its 
subsidiaries. Amounts due from subsidiaries and amounts due to 
subsidiaries are disclosed on the face of the company balance sheet.

These loans are generally unsecured and interest is calculated based 
on market rates. The company has interest payable to subsidiaries 
for the year of £105m (2017: £122m) and interest receivable from 
subsidiaries for the year of £105m (2017: £111m). Management fees 
payable to subsidiaries in respect of centrally provided services 
amounted to £59m (2017: £42m). Management fees receivable  
from subsidiaries in respect of centrally provided services amounted 
to £35m (2017: £69m). Dividends received from subsidiaries were 
£nil (2017: £701m).

Associates

Amounts due from related parties, disclosed on the face of the 
company balance sheet, relate to loans to Penguin Random House, 
an associate of the Group. These loans are unsecured and interest  
is calculated based on market rates. The amount outstanding at  
31 December 2018 was £nil (2017: £46m). The loans are provided 
under a working capital facility and fluctuate during the year. 

Key management personnel

Key management personnel are deemed to be the members of  
the Pearson executive. 

It is this committee which had responsibility for planning,  
directing and controlling the activities of the company in 2018.  
Key management personnel compensation is disclosed in  
note 36 to the consolidated financial statements. 

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements216

Notes to the company financial statements

12. Group companies

In accordance with section 409 of the Companies Act 2006 a full list of subsidiaries, partnerships, associates, joint ventures and joint 
arrangements, the country of incorporation, the registered address and the effective percentage of equity owned, as at 31 December 2018 
is disclosed below. Unless otherwise stated, the shares are all indirectly held by Pearson plc. Unless otherwise stated, all wholly-owned and 
partly-owned subsidiaries are included in the consolidation and all associated undertakings are included in the Group’s financial statements 
using the equity method of accounting. Principal Group companies are identified in bold.

Wholly-owned subsidiaries

Registered company name

Country 
of Incorp.

Reg 
office

Addison Wesley Longman, Inc.

US

Addison-Wesley Educational Publishers Inc. US

AEL (S) PTE Limited

Aldwych Finance Limited

America’s Choice, LLC

ATI Professional Development LLC

Atkey Finance Limited

Axis Finance Inc.

Camsaw, Inc.

CAMSAWUSA, Inc.

Casapsi Livraria e Editora Ltda

Centro Cultural Americano Franquias e 
Comércio Ltda.

Century Consultants Ltd.

Certiport China Holding, LLC

Certiport, Inc.

Cogmed Systems AB

Connections Academy of Arkansas, LLC

Connections Academy of Florida, LLC

Connections Academy of Iowa, LLC

Connections Academy of Maine, LLC

Connections Academy of Maryland, LLC

Connections Academy of Minnesota, LLC

Connections Academy of Missouri, LLC

Connections Academy of Nevada, LLC

Connections Academy of New Jersey, LLC*

Connections Academy of New Mexico, LLC

Connections Academy of New York, LLC*

Connections Academy of Oregon, LLC

SG

UK

US

US

IE

US

US

US

BR

BR

US

US

US

SE

US

US

US

US

US

US

US

US

US

US

US

US

Connections Academy of Pennsylvania LLC US

Connections Academy of Tennessee, LLC

Connections Academy of Texas LLC

Connections Education LLC

Connections Education of Florida, LLC

Connections Education, Inc.

CTI Education Group (Pty) Limited

Dominie Press, Inc.

Dorian Finance Limited

Dorling Kindersley Australasia Pty Limited

EBNT Canada Holdings ULC

EBNT Holdings Limited

EBNT USA Holdings Inc.

eCollege.com

Edexcel Limited†

Edexcel South Africa Pty Ltd*

Éditions Du Renouveau Pédagogique Inc.

Education Development International Plc†

Education Resources (Cyprus) Limited

Educational Management Group, Inc.

Embanet ULC

Embanet-Compass Knowledge Group Inc.

Embankment Finance Limited*

US

US

US

US

US

ZA

US

IE

AU

CA

CA

US

US

UK

ZA

CA

UK

CY

US

CA

US

UK

3

4

5

1

4

4

7

4

4

11

12

16

14

4

4

15

18

22

26

30

31

32

33

34

14

35

36

40

41

43

44

4

22

4

50

19

7

51

61

60

4

4

52

50

53

1

54

55

47

22

6

Country 
of Incorp.

Reg 
office

Registered company name

English Language Learning and  
Instruction System, Inc.

Escape Studios Limited*

Falstaff Holdco Inc.

Falstaff Inc.

FBH, Inc.

George (Shanghai) Commercial  
Information Consulting Co., Ltd

Global George I Limited

Global George II limited

Globe Fearon Inc.

Guangzhou Crescent Software Co., Ltd

Heinemann Education Botswana  
(Publishers) (Proprietary) Limited

Icodeon Limited*

IndiaCan Education Private Limited

Integral 7, Inc.

INTELLIPRO, INC.

US

UK

US

US

US

CN

KY

CN

US

CN

BW

UK

IN

US

US

J M Soluções Exportação e Importação Ltda BR

K12 Learning Services LLC

Kagiso Education Pty Ltd*

Knowledge Analysis Technologies, LLC

LCCI International Qualifications (Malaysia) 
Sdn. Bhd.*

LCCIEB Training Consultancy., Ltd

LessonLab, Inc.

Lignum Oil Company

Linx Brasil Distribuidora Ltda.

Longman (Malawi) Limited

Longman Australasia Pty Ltd

US

ZA

US

MY

CN

US

US

BR

MW

AU

Longman Group(Overseas Holdings) Limited UK

Longman Indochina Acquisition, L.L.C.

Longman Kenya Limited

Longman Mocambique Ltda

Longman Romania S.R.L.

Longman Swaziland (Pty) Limited

Longman Tanzania Limited*

Longman Zambia Educational Publishers  
Pty Ltd

Longman Zambia Limited

Longman Zimbabwe (Private) Ltd

Longmaned Ecuador S.A.

Major123 Limited

MeasureUp, LLC

Modern Curriculum Inc.

Multi Treinamento e Editora Ltda

National Computer Systems Japan Co. Ltd

NCS Information Services Technology 
(Beijing) Co Ltd

NCS Pearson Pty Ltd

NCS Pearson Puerto Rico, Inc.

NCS Pearson, Inc.

Ordinate Corporation

US

KE

MZ

RO

SZ

TZ

ZM

ZM

ZW

EC

UK

US

US

BR

JP

CN

AU

PR

US

US

57

6

4

58

4

23

8

56

19

64

65

6

2

4

14

67

4

50

20

68

69

19

4

13

70

71

1

4

72

45

25

73

74

75

75

76

77

1

4

19

17

80

81

51

82

32

19

Registered company name

Pearson (Beijing) Management  
Consulting Co., Ltd.

Pearson (Guizhou) Education Technology  
Co., Ltd.

Pearson Affordable Learning Fund Limited

Pearson America LLC

Pearson Amsterdam B.V.

Pearson Australia Finance Unlimited

Pearson Australia Group Pty Ltd

Pearson Australia Holdings Pty Ltd

Pearson Australia Pty Ltd

Pearson Benelux B.V.

Pearson Books Limited†

Pearson Brazil Finance Limited

Pearson Business Services Inc.

Pearson Canada Assessment Inc

Pearson Canada Finance Unlimited

Pearson Canada Holdings Inc

Pearson Canada Inc.

Pearson Central Europe Spółka z  
ograniczoną odpowiedzialnością

Pearson College Limited

Pearson DBC Holdings Inc.

Pearson Desarrollo y Capacitación 
Profesional Chile Limitada

Pearson Deutschland GmbH

Pearson Digital Learning Puerto Rico, Inc.

Pearson Dollar Finance plc†

Pearson Dollar Finance Two Limited

Pearson Educacion de Chile Limitada

Pearson Educacion de Colombia S A S

Pearson Educacion de Mexico, S.A. de C.V.

Pearson Educacion de Panama SA

Pearson Educacion de Peru S.A.

Pearson Educacion SA

Pearson Education (Singapore) Pte Ltd

Pearson Education Africa (Pty) Ltd

Pearson Education Asia Limited

Pearson Education Botswana  
(Proprietary) Limited

Pearson Education do Brasil S.A

Pearson Education Hellas SA

Pearson Education Holdings Limited†

Pearson Education Indochina Limited

Pearson Education Investments Limited

Pearson Education Korea Limited

Pearson Education Limited

Pearson Education Namibia (Pty) Limited

Pearson Education Publishing Limited

Pearson Education S.A.

Pearson Education SA

Pearson Education South Africa (Pty) Ltd

Pearson Education South Asia Pte. Ltd.

Country 
of Incorp.

Reg 
office

CN

CN

UK

US

NL

UK

AU

AU

AU

NL

UK

UK

US

CA

UK

CA

CA

PL

UK

US

CL

DE

PR

UK

UK

CL

CO

MX

PA

PE

ES

SG

ZA

CN

BW

BR

GR

UK

TH

UK

KR

UK

NA

NG

UY

AR

ZA

SG

83

84

1

4

85

1

51

51

51

85

1

1

4

86

1

86

86

42

1

4

87

88

82

1

1

87

90

91

92

93

94

5

50

56

65

63

28

1

95

1

96

1

97

98

99

100

50

5

Pearson plc Annual report and accounts 2018Registered company name

Pearson Sweden AB

Pearson VUE Philippines, Inc.

Penguin Capital, LLC

Phumelela Publishers (Pty) Ltd*

PN Holdings Inc.

ProctorCam, Inc.

PT Efficient English Services

Reading Property Holdings LLC

Rebus Planning Associates, Inc.

Reston Publishing Company, Inc.

Rycade Capital Corporation

Shanghai AWL Education Software Ltd

Silver Burdett Ginn Inc.

Skylight Training and Publishing Inc.

Smarthinking, Inc.

Sound Holdings Inc.

Spear Insurance Company Limited†

Stark Verlag GmbH

Sunnykey International Holdings  
Limited (BVI)

The Financial Times (I) Pvt Ltd

The Learning Edge International pty Ltd

The Waite Group Inc

TQ Catalis Limited

TQ Clapham Limited

TQ Education and Training Limited

TQ Education and Training Limited

TQ Global Limited

TQ Group Limited

TQ Holdings Limited

Trio Parent Holdings LLC

US Learning Services LLC

USLS Holdings LLC

Vue Testing Services Israel Ltd

Vue Testing Services Korea Limited

Wall Street Institute Kft.

Williams Education GmbH

* 

In liquidation 

†  Directly owned by Pearson plc

Country 
of Incorp.

Reg 
office

SE

PH

US

ZA

US

US

ID

US

US

US

US

CN

US

US

US

US

BM

DE

VG

IN

AU

US

UK

UK

UK

SA

UK

UK

UK

US

US

US

IL

KR

HU

DE

15

111

4

50

4

110

89

79

10

4

4

78

4

55

4

4

48

88

29

24

71

19

1

1

1

59

1

1

1

4

4

4

49

38

27

88

217

Subsidiary addresses

The following list includes all Pearson 
registered offices worldwide. Please see 
wholly-owned subsidiaries list opposite  
for each subsidiary’s registered office code.

Registered office address

1

2

3

4

5

6

7

80 Strand, London, WC2R 0RL, England

4th Floor Software Block, Elnet Software City, TS 140 
Block 2 & 9, Rajiv Gandhi Salai, Taramani, Chennai,  
TN, 600113, India

C T Corporation System, 155 Federal St., Suite 700, 
Boston, MA, 02110, United States

The Corporation Trust Company, Corporation Trust 
Center, 1209 Orange Street, Wilmington, New Castle,  
DE, 19801, United States

9, #13-05/06, North Buona Vista Drive,  
The Metropolis Tower One, 138588, Singapore

Acre House, 11-15 William Road, London,  
NW1 3ER, England

1st Floor Riverview House, 21/23 City Quay,  
Dublin, D02FP21, Ireland

8 Maples Corporate Services Limited P.O. Box 309,  

Ugland House, South Church Street, George Town, 
Grand Cayman, KY1-1104, Cayman Islands

9

3F, Building R2 China Merchants Tower, No.118 Jianguo 
Road, Chaoyang District, Beijing, China

10 The Corporation Company, 40600 Ann Arbor Rd  
E Suite 201, Plymouth, MI, 48170, United States

11 The Corporation Trust Company, 2405 York Road, Suite 
201, Lutherville Timonium, MD, 21093, United States

12 No 15000, Francisco Matarazzo Avenue, Cj. 51 –  
Bloco 1 – Edificio New York, City of São Paulo,  
São Paulo, 05001-100, Brazil

13 Comendador Aladino Selmi Avenue, 4630, Galpão 1,  

Sala 1, Parque Cidade Campinas, City of Campinas,  
São Paulo 13069-036, Brazil

14 820, Bear Tavern Road, West Trenton, Mercer,  

NJ, 08628, United States

15 Gustavslundsvägen 137, 167 51 Bromma,  

Stockholm, Sweden

16 Comendador Aladino Selmi Avenue, 4630, Galpão 1,  

Sala 3, Parque Cidade Campinas, City of Campinas,  
São Paulo 13069-036, Brazil

17 Comendador Aladino Selmi Avenue, 4630, Galpão 1, e2,  
Sala 10, Parque Cidade Campinas, City of Campinas,  
São Paulo 13069-036, Brazil

18 The Corporation Company, 124 West Capitol Avenue, 
Suite 1900, Little Rock, AR, 72201, United States

19 C T Corporation System, 818 West Seventh Street,  
Suite 930, Los Angeles, CA, 90017, United States

20 The Corporation Company, 7700 E Arapahoe Rd  

Suite 220, Centennial, CO, 80112-1268, United States

21 Edificio Ochoa 500 Calle de la Tanoa, Suite 401,  

San Juan, Puerto Rico 00901-1969

22 1200, South Pine Island Road, Plantation, FL, 33324, 

United States

23 Room 1658, Suites 1604-06, 16/F, 588 Dalian Road, 

Yangpu District, Shanghai, China

24 Plot No. 3, Bharti Colony Vikas Marg, New Dehli,  

DL 110092, India

25 Sector de Bucarest 2, calle C.A., Rosett1, n.17,  

oficina 009RESCO-WORK03, Romania

26 C T Corporation System, 400 E Court Ave,  
Des Moines, IA, 50309, United States

27 Hermina út 17. 8th floor, Budapest, 1146, Hungary

28 21, Amfitheas Avenue, Paleo Faliro Athens,  

17564, Greece

29 Commerce House, Wickhams Cay 1, P.O. Box 3140,  

Road Town, Tortola, British Virgin Islands

30 C T Corporation System, 128 State St #3, Augusta,  

ME, 04330, United States

Country 
of Incorp.

Reg 
office

Registered company name

Pearson Education Taiwan Ltd

Pearson Education, Inc.

Pearson Educational Measurement  
Canada, Inc.

Pearson Educational Publishers, LLC

Pearson Egitim Cozumleri Tikaret  
Limited Sirketi

Pearson Falstaff (Holdings) Inc.

Pearson Falstaff Holdco LLC

Pearson France

Pearson Funding Five plc†

Pearson Funding Four plc†

Pearson Funding Two Limited*†

Pearson Holdings Inc.

Pearson Holdings Southern Africa  
(Pty) Limited

Pearson in Practice Holdings Limited*

Pearson in Practice Skills Based  
Learning Limited*

Pearson in Practice Technology Limited*

Pearson India Education Services  
Private Limited

Pearson India Support Services  
Private Limited

Pearson Institute of Higher Education

Pearson International Finance Limited†

Pearson Investment Holdings, Inc.

Pearson IOKI Spółka z ograniczoną 
odpowiedzialnością

Pearson Italia S.p.A

Pearson Japan KK

Pearson Lanka (Private) Limited

Pearson Learning China (HK) Limited

Pearson Lesotho (Pty) Ltd

Pearson Loan Finance No. 3 Limited

Pearson Loan Finance No. 4 Limited

Pearson Loan Finance No.2 Unlimited*

Pearson Loan Finance Unlimited

Pearson Longman Uganda Limited

Pearson Malaysia Sdn. Bhd.

Pearson Management Services Limited†

Pearson Management Services  
Philippines Inc.

Pearson Maryland Inc.

Pearson Netherlands B.V.

Pearson Netherlands Holdings B.V.

Pearson Nominees Limited†

Pearson Online Tutoring LLC

Pearson Overseas Holdings Limited†

Pearson PEM P.R., Inc.

Pearson Pension Nominees Limited

Pearson Pension Property Fund Limited

Pearson Pension Trustee Limited

TW

US

CA

US

TR

US

US

FR

UK

UK

UK

US

ZA

UK

UK

UK

IN

IN

ZA

UK

US

PL

IT

JP

LK

CN

LS

UK

UK

UK

UK

UG

MY

UK

PH

US

NL

NL

UK

US

UK

PR

UK

UK

UK

Pearson Pension Trustee Services Limited† UK

Pearson PRH Holdings Limited

UK

Pearson Professional Assessments Limited UK

Pearson Real Estate Holdings Inc.

Pearson Real Estate Holdings Limited†

Pearson Schweiz AG

Pearson Services Limited†

Pearson Shared Services Limited†

Pearson Strand Finance Limited†

US

UK

CH

UK

UK

UK

101

4

39

4

102

4

4

103

1

1

6

4

50

6

6

6

2

2

50

1

4

104

105

106

107

56

66

1

1

6

1

108

62

1

109

11

85

85

1

4

1

21

1

1

1

1

1

1

4

1

37

1

1

1

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements218

Notes to the company financial statements

Registered office address

Registered office address

Registered office address

31 7 St. Paul Street, Suite 1660, Baltimore, MD, 21202, 

60 44 Chipman Hill, Suite 1000, Saint Jon, NB,  

85 Gatwickstraat 1, Amsterdam, 1043 GK, Netherlands

United States

E2L 4S6, Canada

86 26 Prince Andrew Place, Don Mills, Toronto, ON,  

32 C T Corporation System Inc., 1010 Dale Street North,  

61 Suite 2600, Three Bentall Centre, P.O. Box 49314,  

M3C 2T8, Canada

St Paul, MN, 55117-5603, United States

595 Burrard Street, Vancouver, BC, V7X 1L3, Canada

87 Oficina N°117, edificio Casa Colorada, calle Merced 

33 120, South Central Avenue, Clayton, MO, 63105,  

62 Unit 30-01, Level 30, Tower A, Vertical Business Suite, 

N°838-A Santiago Centro, Santiago, Chile

United States

34 The Corporation Trust Company of Nevada,  

701 S Carson St, Suite 200, Carson City, NV, 89701, 
United States

35 C T Corporation System, 206 S Coronado Ave,  
Espanola, NM, 87532-2792, United States

36 CT Corporation, 111 Eighth Avenue, New York,  

Avenue 3, Bangsar South, No 8, Jalan Kerinchi,  
59200 Kuala Lumpur, Malaysia

63 Comendador Aladino Selmi Avenue, 4630,  

Galpão 1, Mezanino, Sala 5, Parque Cidade Campinas, 
City of Campinas,São Paulo, 13069-036, Brazil

64 Suite 1201 (site: self-made No. 1219), No. 85 Huacheng 

Avenue, Tianhe District, Guangzhou, China

NY 10011, United States

65 Plot 50371, Fairground Office Park, Gaborone, Botswana

37 Chollerstrasse 37, 6300 Zug, Switzerland

38 21, Mugyo-ro Jung-gu, Seoul, Republic of Korea

39 199 Bay Street, Commerce Court West, Suite 2800, 

Toronto, ON, M5L1A9, Canada

40 C T Corporation System, 780 Commercial St SE Ste 100,  

Salem, OR, 97301, United States

41 C T Corporation System, 116 Pine Street, Suite 320, 
Harrisburg, Dauphin, PA, 17101, United States

42 Ulica Szamocka 8 01-748, Warszawa, Poland

66 C/o Du Preez, LIebetrau & Co, 252 Kingsway,  
Next to USA Embassy, Maseru, Lesotho

67 João Scarparo Netto Avenue, 84, Bloco B,  

Ground Floor, Sala 44, Ed Unique Village Offices, 
Loteamento Center Santa Genebra, City of Campinas, 
São Paulo, 13080-655, Brazil

68 Unit 621, 6th Floor, Block A, Kelana Centre Point.  
No 3, Jalan SS7/9, Kelana Jaya 47301 Petaling Jaya, 
Selangor Darul Ehsan, Malaysia

88 2, Lilienthalstrasse, Hallbergmoos, 85399, Germany

89 30th Floor, Ratu Plaza Office Tower, Jl. Jend. Sudirman 

Kav 9, Jakarta, 10270, Indonesia

90 Carrera 7 Nro 156 – 68, Piso 26, Bogota, Colombia

91 Calle Antonio Dovali jaime #70, Torre B, Piso 6,  

Col. Zedec ed Plaza Santa Fe, del. Álvaro Obregon, 
Ciudad de Mexico, CP 01210, Mexico

92 Punta Pacifica, Torres de las Americas,  

Torre A Piso 15 Ofic. 1517, Panama, 0832-0588, Panama

93 Cal. Los Halcones, no. 275, Urb. Limatombo, Lima, Perú

94 28, Ribera del Loira, Madrid, 28042, Spain

95 87/1 Capital Tower Building, All Seasons Place unit  

1604 – 6 16th floor, Wireless Road, Lumpini,  
Pathumwan, Bangkok, Thailand

96 6F Kwanjeong Building, 35, Cheonggyecheon-Ro, 

Jongno-gu, Seoul, 03188, Republic of Korea

69 Room 305, Building 2, 6555 Shangchuan Road,  

97 Unit 7 Kingland Park, 98 Nickel Street, Prosperita,  

43 C T Corporation System, 800 S Gay St, Suite 2021, 

Pudong District, Shanghai, China

Windhoek, Namibia

Knoxville, TN, 37929-9710, United States

44 CT Corporation System, 1999 Bryan Street,  
Suite 900, Dallas, TX, 75201, United States

45 Numero 776, Avenida 24 de Julho, Maputo, Mozambique

46 C T Corporation System, 4701 Cox Road, Suite 285,  
Glen Allen, Henrico, VA, 23060-0000, United States

47 3500, 855 – 2nd Street, S.W., Calgary, AB,  

T2P 4K7, Canada

48 Thistle House, 4 Burnaby Street, Hamilton,  

HM11, Bermuda

49 Derech Ben Gurion 2, BSR Building 9th Floor,  

Ramat Gan, 52573, Israel

50 Auto Atlantic, 4th Floor, Corner Hertzog Boulevard  

and Heerengracht, Cape Town, 8001, South Africa

51 707 Collins Street, Docklands, Melbourne, VIC,  

3008, Australia

70 Parkway House, Hannover Avenue, Blantyre, Malawi

98 8, Secretariat Road, Obafemi Awolowo Way,  

71 707 Collins Street, Docklands, Melbourne, VIC,  

3008, Australia

72 Queensway House, Kaunda Street, Nairobi, Kenya

73 Robinson Bertram, 3rd Floor, Sokhzmlilio Bldg, 

Mbabane, Swaziland

74 P O Box 45, IPS Building, Maktaba Street,  

Dar es Salaam, Tanzania

75 Mlungushi Conference Centre, Centre Annex,  

Great East Road, Lusaka, Zambia

76 Stand 1515, Cnr Tourle Road/Harare Drive,  

Ardbennie, Harare, Zimbabwe

77 Andalucía y cordero E12-35. Edificio CYEDE  

piso 1, Oficina 11, Sector “La Floresta”, Quito,  
Pichincha, Ecuador

Alausa, Ikeja, Lagos State, Nigeria

99 Juan Benito Blanco 780 – Plaza Business Center 

Montevideo, Uruguay

100 Humboldt 1509 piso 6 (C1414CTM), Ciudad Autonoma 

de Buenos Aires, Argentina

101 No 219, Room D, 11F, Sec 3, Beixin Road, New Taipei City, 

Xindian District, 23143, Taiwan 

102 Barbaros Bulvarı. No:149, Dr. Orhan Birman İş Merkezi 
Kat:3, Gayrettepe Beşiktaş, Istanbul, 34349, Turkey

103 3-15, Immeuble Terra Nova II, Rue Henri Rol Tanguy, 

Montreuil, 93100, France

104 Ulica Jana Henryka Dąbrowskiego 77A 60-529,  

Poznań, Poland

105 16, Corso Trapani, Turin, 10100, Italy

78 Suite 302-9,Block 3, No. 333 Weining Road,  

106 1-5-15, Kanda-Sarugakucho, Chiyoda-ku, Tokyo, Japan

52 190, High Holborn, London, WC1V 7BH, England

Changning District, Shanghai, China

53 1611, Boul. Cremazie Est, 10th Floor, Montréal, PQ,  

79 C/O Pearson Education, 501 Boylston St, Boston,  

H2M 2P2, Canada

MA, 02116, United States

54 195, Archbishop Makarios III Avenue, Neocleous House, 

80 Teikoku Hotel Tower 18F, 1-1-1 Uchi Saiwai-Cho,  

Limassol, 3030, Cyprus

Chiyoda-ku, Tokyo, Japan

55 Illinois Corporation Service Company, 700 S 2nd Street, 

81 Suite 1201, Tower 2, No. 36 North Third Ring East Road, 

Springfield, IL, 62703, United States

Dongcheng District, Beijing, China

56 28/F, 1063 King’s Road, Quarry Bay, Hong Kong

82 268 Munoz Rivera Avenue, Suite 1400, San Juan,  

57 C/o Corporation Service Company, 251 Little Falls Drive, 

Wilmington, Delaware, 19808, United States

58 111, 13th Floor, Eighth Avenue, New York, NY, 10011, 

United States

59 King Fahad Road, Olaya, Riyadh, 58774, 11515,  

Saudi Arabia

00918, Puerto Rico

83 Suite 1208, 12/F, Tower 2, No. 36 North Third Ring  
East Road, Dongcheng District, Beijing, China

84 Suites 3-28 (2:3), Shi Guang Jun Yuan, No. 89 Hubin Road, 
Goden Sun Technology Industrial Park, High Technical & 
Industrial Development District, Guiyang City, Guizhou 
Province, China

107 Orion City, Irgel Building #752, Colombo, 09, Sri Lanka

108 Plot 8, Berkley Road, Old Kampala, Uganda

109 7/F North Tower, Rockwell Business Center COR. 
Sheridan & United Street, Brgy. Highway Hills, 
Mandaluyong, Philippines

110 National Registered Agents, inc., 160 Greentree  
Dr Ste 101, Dover, Kent, DE, 19904, United States

111 27/F Trident Tower, 312 Sen. Gil Puyat Avenue,  

Makati City, Metro Manila, Philippines

Pearson plc Annual report and accounts 2018219

Partly-owned subsidiaries

Registered company Name

Certiport China Co Ltd

Educational Publishers LLP

GED Domains LLC

GED Testing Service LLC

Heinemann Publishers (Pty) Ltd

Maskew Miller Longman  
(Pty) Limited

Pearson Education Achievement 
Solutions (RF) (Pty) Limited

Pearson South Africa (Pty) Ltd

Associated undertakings

Registered company Name

ACT Aspire LLC

Avanti Learning Centres  
Private Limited‡

eAdvance Proprietary Limited‡

Institute for Private Education  
& Training KSCC*

Karadi Path learning  
Company Private Limited‡

Learn Capital Special  
Opportunities Fund I, L.P.‡

Learn Capital Venture  
Partners II, L.P.‡

Learn Capital Venture  
Partners IIIA, L.P.‡

Country 
of Incorp.

% 
Owned

Reg 
office

CN

UK

US

US

SA

SA

SA

SA

50.69 1

85

70

70

75

75

97.3

75

2

3

4

5

5

5

5

Country 
of Incorp.

% 
Owned

Reg 
office

US

IN

ZA

KU

IN

US

US

KY

50

6

23.27 7

35.11 8

49.02 9

24.91 11

99.59 16

72.93 16

99.00 10

Partly-owned subsidiaries & associated 
undertakings company addresses

Registered office address

1

2

3

4

5

6

7

Suite 1804, No.99 Huichuan Road, Changning District, 
Shanghai City, China

80 Strand, London, WC2R 0RL, England

C T Corporation System, 4701 Cox Road, Suite 285,  
Glen Allen, Henrico, VA, 23060-0000, United States

The Corporation Trust Company, Corporation Trust 
Center, 1209 Orange Street, Wilmington, New Castle,  
DE, 19801, United States

Auto Atlantic, 4th Floor, Corner Hertzog Boulevard  
and Heerengracht, Cape Town, 8001, South Africa

C/o Corporation Service Company, 251, Little Falls Drive, 
Wilmington, Delaware, 19808, United States

16 Paschimi Marg, Vasant Vihar, New Delhi, DL, India

8 Office 201, Parktown Quarter, Corner 3rd & 7th Avenue, 
Parktown North, Johannesburg, 2193. South Africa

9

P.O. Box No. 6320, 32038 Hawalli, Kuwait City, Kuwait

10 Campbells Corporate Services Limited, Floor 4,  
Willow House, Cricket Square, Grand Cayman,  
KY1-9010, Cayman Islands

11 3A Dev Regency II, First Main Road, Gandhinagar,  

Adyar, Chennai, TN, India

12 2nd Floor OTS Building, off Accra-Winneba Road, Kasoa 
second, Kasoa P.O. Box WJ973, Weija, Accra. Ghana

13 Suite 216, No. 127-1 Zhongguancun North Street,  

Haidian District, Beijing, China

14 10a Hussein Wassef St, Midan Missaha, Dokki Giza,  

12311, Egypt

15 Unit No. 404, New Udyog Mandir 2, Mogul Lane, 
Mahim(West), Mumbai, MH, 400016, India

Learn Capital Venture Partners, L.P.‡ US

99.15 16

16 Incorporating Services, Ltd. 3500 S Dupont Way,  

Omega Schools Franchise Limited

Peking University Pearson (Beijing) 
Cultural Development Co., Ltd

Penguin Random House Limited

Penguin Random House LLC

Tenyi Education Company Limited

The Egyptian International 
Publishing Company-Longman

GH

CN

UK

US

CN

EG

Zaya Learning Labs Private Limited‡

IN

49.05 12

Dover, Kent DE, 19901 United States

17 28/F, 1063 King’s Road, Quarry Bay, Hong Kong

45

25

25

49

49

20

13

2

6

17

14

15

* 
‡  

In liquidation
 Accounted for as an ‘Other financial asset’ within 
non-current assets

Section 5 Financial statementsOverviewOur strategy in actionOur performanceGovernanceFinancial statements220

Five-year summary

All figures in £ millions

Sales: By geography

North America

Core

Growth

Continuing

Discontinued 

Total sales

Adjusted operating profit: By geography

North America

Core

Growth

Penguin Random House

Continuing

Discontinued 

Total adjusted operating profit

All figures in £ millions

Operating margin – continuing

Adjusted earnings

Total adjusted operating profit

Net finance costs

Income tax

Non-controlling interest

Adjusted earnings

Weighted average number of shares (millions)

Adjusted earnings per share

2014

2015

2016

2017

2018

2,906

2,940

2,981

2,929

2,784

910

724

4,540

343

4,883

444

122

32

69

667

55

722

815

713

4,468

312

4,780

480

105

(3)

90

672

51

723

803

768

815

769

806

539

4,552

4,513

4,129

–

–

–

4,552

4,513

4,129

420

57

29

129

635

–

635

394

50

38

94

576

–

576

362

57

59

68

546

–

546

2014

14.7%

2015

15.0%

2016

13.9%

2017

12.8%

2018

13.2%

722

(64)

(118)

1

541

810.9

66.7p

723

(46)

(105)

–

572

813.3

70.3p

635

(59)

(95)

(2)

479

814.8

58.8p

576

(79)

(55)

(2)

440

813.4

54.1p

546

(24)

27

(2)

547

778.1

70.3p

Prior periods have not been restated to reflect the adoption of IFRS 15 and IFRS 9 in 2018. 

Pearson plc Annual report and accounts 2018All figures in £ millions

Cash flow

Operating cash flow

Operating cash conversion

Operating free cash flow

Operating free cash flow per share

Free cash flow

Free cash flow per share

Net assets

Net debt

Return on invested capital 

Total adjusted operating profit

Operating tax paid

Return

Gross basis:

Average invested capital

Return on invested capital

Net basis:

Average invested capital

Return on invested capital

221221

2014

2015

2016

2017

2018

649

90%

413

50.9p

413

50.9p

435

60%

255

31.4p

152

18.7p

663

104%

549

67.4p

310

38.0p

669

116%

525

64.5p

227

27.9p

513

94%

448

57.6p

473

60.8p

5,985

6,418

4,348

4,021

4,525

1,639

654

1,092

432

143

722

(163)

559

723

(129)

594

635

(63)

572

576

(75)

501

546

(43)

503

9,900

10,317

11,464

11,568

10,672

5.6%

5.8%

5.0%

4.3%

4.7%

9,835

5.7%

9,422

6.3%

7,906

7.2%

8,126

6.2%

7,544

6.7%

Dividend per share

51.0p

52.0p

52.0p

17.0p

18.5p

OverviewOur strategy in actionOur performanceGovernanceFinancial statementsSection 5 Financial statements222

Financial key performance indicators

The following tables and narrative provide further analysis of the financial key performance indicators which are described in the  
financial review of the annual report on p44-50 , are shown within the key performance indicators on p2 of the annual report and shown in 
notes 2 and 8 of the notes to the consolidated financial statements.

Adjusted performance measures

The annual report and accounts reports results and performance on a headline basis which compares the reported results both on a 
statutory and on a non-GAAP (non-statutory) basis. The Group’s adjusted performance measures are non-GAAP (non-statutory) financial 
measures and are also included in the annual report as they are key financial measures used by management to evaluate performance  
and allocate resources to business segments. The measures also enable investors to more easily, and consistently, track the underlying 
operational performance of the Group and its business segments by separating out those items of income and expenditure relating to 
acquisition and disposal transactions, major restructuring programmes and certain other items that are also not representative of 
underlying performance.

The Group’s definition of adjusted performance measures may not be comparable to other similarly titled measures reported by other 
companies. A reconciliation of the adjusted measures to their corresponding statutory measures is shown below.

Sales

Underlying sales movements exclude the effect of exchange, the impact of portfolio changes arising from acquisitions and disposals and the 
impact of adopting new accounting standards that are not retrospectively applied. Portfolio changes are calculated by taking account of the 
additional contribution (at constant exchange rates) from acquisitions made in both the current year and the prior year. For acquisitions 
made in the prior year the additional contribution is calculated as the sales made in the period of the current year that corresponds to the 
pre-acquisition period in the prior year. Sales made by businesses disposed in either the current year or the prior year are also excluded. 
Constant exchange rates are calculated by assuming the average exchange rates in the prior year prevailed throughout the current year. 
These non-GAAP measures enable management and investors to track more easily, and consistently, the underlying sales performance  
of the Group.

All figures in £ millions

Statutory sales 2018

Statutory sales 2017

Statutory sales decrease

Comprising:

Underlying (decrease)/increase

Portfolio changes including the impact of adopting new accounting standards (IFRS 15 see note 1b) 

Exchange differences

Statutory sales decrease

Statutory decrease

Constant exchange rate decrease

Underlying (decrease)/increase

North 
America

2,784

2,929

(145)

(43)

(11)

(91)

(145)

(5)%

(2)%

(1)%

Core

Growth

806

815

(9)

3

(7)

(5)

(9)

(1)%

–

–

539

769

(230)

6

(198)

(38)

(230)

(30)%

(25)%

1%

Total

4,129

4,513

(384)

(34)

(216)

(134)

(384)

(9)%

(6)%

(1)%

Pearson plc Annual report and accounts 2018223223

Adjusted operating profit

Adjusted operating profit excludes the cost of major restructuring; other net gains and losses on the sale of subsidiaries, joint ventures, 
associates and other financial assets; intangible charges, including impairment, relating only to goodwill and intangible assets acquired 
through business combinations and the direct costs of acquiring those businesses; the impact of UK pension GMP equalisation in 2018;  
and the impact of US tax reform in 2017. Further details are given below under ‘Adjusted earnings per share’. Underlying adjusted operating 
profit movements exclude the effect of exchange, the impact of portfolio changes arising from acquisitions and disposals and the impact of 
adopting new accounting standards that are not retrospectively applied. Portfolio changes are calculated by taking account of the additional 
contribution (at constant exchange rates) from acquisitions made in both the current year and the prior year. 

For acquisitions made in the prior year the additional contribution is calculated as the operating profit made in the period of the current  
year that corresponds to the pre-acquisition period in the prior year. Operating profit made by businesses disposed in either the current 
year or the prior year is also excluded. Constant exchange rates are calculated by assuming the average exchange rates in the prior year 
prevailed throughout the current year. This non-GAAP measure enables management and investors to track more easily, and consistently, 
the underlying operating profit performance of the Group.

All figures in £ millions

Operating profit

Cost of major restructuring

Other net gains and losses

Intangible charges

UK pension GMP equalisation

Impact of US tax reform

Adjusted operating profit

All figures in £ millions

Adjusted operating profit (decrease)/increase 

Comprising:

Underlying increase

Portfolio changes including the impact of adopting new accounting standards (IFRS 15 
see note 1b)

Exchange differences

Adjusted operating profit (decrease)/increase

Constant exchange rate (decrease)/increase

Underlying increase

Adjusted earnings per share

North 
America

Core

Growth

(32)

2

(16)

(18)

(32)

(4)%

1%

7

5

(1)

3

7

8%

10%

21

30

(2)

(7)

21

74%

97%

2018

553

102

(230)

113

8

–

546

PRH

(26)

6

(33)

1

(26)

(29)%

10%

2017

451

79

(128)

166

–

8

576

Total

(30)

43

(52)

(21)

(30)

(2)%

8%

Adjusted earnings includes adjusted operating profit and adjusted finance and tax charges. Adjusted earnings is included as a non-GAAP 
measure as it is used by management to evaluate performance and allocate resources to business segments and by investors to more 
easily, and consistently, track the underlying operational performance of the Group over time. Adjusted earnings per share is calculated as 
adjusted earnings divided by the weighted average number of shares in issue on an undiluted basis. 

The following items are excluded from adjusted earnings:

Cost of major restructuring In May 2017, the Group announced a restructuring programme to run between 2017 and 2019 to drive significant 
cost savings. The costs of this restructuring programme are significant enough to exclude from the adjusted operating profit measure so as  
to better highlight the underlying performance (see note 4).

Other net gains and losses These represent profits and losses on the sale of subsidiaries, joint ventures, associates and other financial 
assets and are excluded from adjusted earnings as they distort the performance of the Group as reported on a statutory basis.

Intangible charges These represent charges in respect of intangible assets acquired through business combinations and the direct costs  
of acquiring those businesses. These charges are excluded as they reflect past acquisition activity and do not necessarily reflect the current 
year performance of the Group. 

OverviewOur strategy in actionOur performanceGovernanceFinancial statementsSection 5 Financial statements224

Financial key performance indicators

Other net finance income/costs These include finance costs in respect of retirement benefits, finance costs of deferred consideration and 
foreign exchange and other gains and losses. Finance income relating to retirement benefits are excluded as management does not believe 
that the consolidated income statement presentation under IAS 19 reflects the economic substance of the underlying assets and liabilities. 
Finance costs relating to acquisition transactions are excluded as these relate to future earn outs or acquisition expenses and are not part  
of the underlying financing. Foreign exchange and other gains and losses are excluded as they represent short-term fluctuations in market 
value and are subject to significant volatility. Other gains and losses may not be realised in due course as it is normally the intention to hold 
the related instruments to maturity. 

UK pension GMP equalisation In 2018 the impact of adjustments arising from clarification of guaranteed minimum pension (GMP) 
equalisation legislation in the UK, as outlined in note 25 of the notes to the consolidated financial statements, has also been excluded as  
this relates to historical circumstances.

Impact of US tax reform In 2017, as a result of US tax reform, the Group’s share of profit from associates was adversely impacted by £8m. 
This amount has been excluded from adjusted earnings as it is considered to be a transition adjustment that is not expected to recur in  
the near future. 

Tax Tax on the above items is excluded from adjusted earnings. Where relevant the Group also excludes the benefit from recognising 
previously unrecognised pre-acquisition and capital losses. The tax benefit from tax deductible goodwill and intangibles is added to the 
adjusted income tax charge as this benefit more accurately aligns the adjusted tax charge with the expected rate of cash tax payments.

All figures in £ millions

Profit for the year

Non-controlling interest

Cost of major restructuring

Other net gains and losses

Intangible charges

Other net finance income/(costs)

UK pension GMP equalisation

Impact of US tax reform

Tax

Adjusted earnings

Weighted average number of shares (millions)

Adjusted earnings per share

Return on invested capital

2018

590

(2)

102

(230)

113

31

8

–

(65)

547

2017

408

(2)

79

(128)

166

(49)

–

8

(42)

440

778.1

70.3p

813.4

54.1p

Return on invested capital (ROIC) is included as a non-GAAP measure as it is used by management and investors to track investment returns 
and by management to help inform capital allocation decisions within the business. ROIC is calculated as adjusted operating profit less 
operating cash tax paid expressed as a percentage of average invested capital. Invested capital includes the original unamortised goodwill 
and intangibles. Average values for total invested capital are calculated as the average monthly balance for the year. ROIC is also presented 
on a net basis after removing impaired goodwill from the invested capital balance. The net approach assumes that goodwill which has been 
impaired is treated consistently to goodwill disposed as it is no longer being used to generate returns.

All figures in £ millions

Adjusted operating profit

Operating tax paid

Return

Average goodwill

Average other non-current intangibles

Average intangible assets – pre-publication

Average tangible fixed assets and working capital

Average invested capital

Return on invested capital

2018 
Gross

546

(43)

503

6,675

2,438

999

560

2017 
Gross

576

(75)

501

7,236

2,606

995

731

10,672

11,568

4.7%

4.3%

2018 
Net

546

(43)

503

3,547

2,438

999

560

7,544

6.7%

2017 
Net

576

(75)

501

3,794

2,606

995

731

8,126

6.2%

Pearson plc Annual report and accounts 2018225225

Operating cash flow

Operating cash flow is calculated as net cash generated from operations before the impact of items excluded from the adjusted  
income statement plus dividends from joint ventures and associates (less the re-capitalisation dividends from Penguin Random House);  
less capital expenditure on property, plant and equipment and intangible software assets; plus proceeds from the sale of property,  
plant and equipment and intangible software assets; less finance lease principal payments; plus special pension contributions paid; and 
plus cost of major restructuring paid. Operating cash flow is included as a non-GAAP measure in order to align the cash flows with the 
corresponding adjusted operating profit measures.

All figures in £ millions

Net cash generated from operations

Dividends from joint ventures and associates

Re-capitalisation dividends from Penguin Random House

Purchase of property, plant and equipment 

Purchase of intangible software assets

Proceeds from sale of property, plant and equipment and intangible software assets

Finance lease principal payments

Special pension contribution

Net (proceeds from)/ cost paid re major restructuring

Operating cash flow

2018

547

117

(50)

(70)

(130)

128

(4)

–

(25)

513

For information, cash conversion, calculated as operating cash flow as a percentage of adjusted operating profit, is also shown as a  
non-GAAP measure as this is used by management and investors to measure underlying cash generation by the Group. 

All figures in £ millions

Adjusted operating profit

Operating cash flow

Cash conversion

2018

546

513

94%

2017

462

458

(312)

(82)

(150)

–

(5)

227

71

669

2017

576

669

116%

For information, operating cash flow, operating free cash flow and total free cash flow, which are non-GAAP measures, are disclosed and 
reconciled in note 33 of the notes to the consolidated financial statements as they are commonly used by investors to measure the cash 
performance of the Group.

Net debt and earnings before interest, tax, depreciation and amortisation (EBITDA)

For information, the net debt/EBITDA ratio is shown as a non-GAAP measure as it is commonly used by investors to measure balance sheet 
strength. EBITDA is calculated as adjusted operating profit less depreciation on property, plant and equipment and less amortisation on 
intangible software assets.

All figures in £ millions

Adjusted operating profit

Depreciation (excluding items included in ‘cost of major restructuring’)

Amortisation on intangible software assets (excluding items included in ‘cost of major restructuring’)

EBITDA

Cash and cash equivalents

Marketable securities

Derivative financial instruments

Bank loans and overdrafts

Bonds

Finance lease liabilities

Total

Cash and cash equivalents classified as held for sale

Net debt

Net debt/EBITDA ratio

2018

546

66

87

699

568

–

9

(43)

(672)

(5)

(143)

–

(143)

0.2x

2017

576

80

82

738

518

8

–

(15)

(1,062)

(8)

(559)

127

(432)

0.6x

OverviewOur strategy in actionOur performanceGovernanceFinancial statementsSection 5 Financial statements226

Glossary of major products and services

AcceleratED pathways: a corporate education 
benefit, where Pearson partners with companies 
to improve employee development by focusing 
on the educational needs of a specific business 
and its people, helping to strategically align 
educational assistance spending to the talent 
objectives of the organisation. 

  BTEC Level 1/Level 2 Firsts: BTEC Firsts allow 
level 2 learners to develop knowledge and 
understanding by applying their learning  
and skills in real-life scenarios. Combined with 
other qualifications, they enable learners to 
progress to further study, an apprenticeship,  
or into employment.

ACCUPLACER®/MyFoundationsLab®:  
this all-in-one diagnostics and intervention 
programme combines The College Board’s 
assessment programme with Pearson’s proven 
online intervention solution. It identifies the 
areas where a student needs work and then 
takes a personalised learning path that helps 
them work on their individual skills deficit.  
Last year alone, Pearson delivered 9.2M tests  
on the ACCUPLACER® platform.

Artificial intelligence (AI): describes machines 
that can sense and interact with environments  
in a perception-planning-action cycle, or with 
other machines, without explicit programming. 
This is typically accomplished through Machine 
Learning (ML) which is the development, and 
application of algorithms that improve their 
performance (inference) at some task based  
on experience (training). Pearson takes a 
human-centric perspective of AI that considers 
the entire learning ecosystem when developing 
AI capabilities including ethics, privacy, 
appropriate uses and user needs.

Bug Club: a core reading programme for  
4-11 year olds, which has everything needed  
to deliver the 2014 UK primary curriculum and 
includes over 590 finely levelled titles, available 
in print and eBook format and a unique online 
learning platform with in-built assessment.

BTEC: taught in colleges, schools and university 
throughout the world, a BTEC gives learners of  
all levels and ages the knowledge and skills they 
need for career success, now and into the future. 
The unique experience BTEC learners get of 
having to apply the knowledge and skills they’ve 
learned to real-life scenarios means more 
employers and learners are choosing BTEC.

  BTEC Level 1/Level 2 Tech Awards: studied 
alongside GCSE, BTEC Tech Awards provide a 
great introduction to a professional sector 
where students learn transferable skills  
they’ll use if they progress to further study,  
and in their future career.

  BTEC Level 2 Technicals: designed in 
collaboration with employers and industry 
professionals, BTEC Level 2 Technicals provide 
career-focused, applied courses for post-16 
level 2 learners in a specialist occupational area. 
They support progression to an apprenticeship, 
to further technical study, or into the workplace.

  BTEC Level 3 Nationals: allow level 3 learners  
to apply their learning in real-life scenarios to 
develop the specialist knowledge and skills they 
need to progress towards their chosen career 
path, whether that is through further or higher 
education, an apprenticeship or directly into  
the workplace.

  BTEC Higher Nationals: available at levels 4  
and 5, BTEC Higher Nationals are internationally 
recognised, career-focused higher education 
courses which are the same level as the first and 
second years of a degree course. Co-designed 
with employers and representing the most 
up-to-date professional standards, they 
support learners to develop the real-world 
knowledge, skills and behaviours needed  
to succeed, allowing them to move on to 
complete degree and progress in their  
chosen career path. 

Clinical Assessment: our Clinical Assessment 
business provides assessments to help 
professionals improve lives by providing  
valuable information that can identify and 
manage an individual learner’s strengths and 
weaknesses and learning barriers. For example, 
AimsWeb Plus provides universal screening, 
benchmarking, and progress monitoring 
assessments to give educators the reliable  
data they need to improve students’ maths  
and reading skills. 

The Clinical Assessment portfolio also offers a 
range of assessments serving a diverse audience 
of professionals including Psychologists, Speech 
Language Pathologists, Occupational Therapists 
and more. These professionals rely on leading 
measures like the Wechsler Scales of Intelligence, 
which assess an individual’s cognitive strengths 
and weaknesses or the Minnesota Multiphasic 
Personality Inventory (MMPI), a world renowned 
measure of psychopathology and personality.

Other examples of our Clinical products include:

  Behaviour Assessment System for Children:  
a comprehensive set of rating scales and forms 
to help children thrive in their school and home 
environments through effective behaviour 
assessment. BASC provides a complete picture 
of child and adolescent behaviour. School and 
clinical psychologists have depended on  
BASC for more than 20 years. 

  Goldman-Fristoe Test of Articulation-Third 
Edition (GFTA-3): a systematic means of 
assessing an individual’s ability to pronounce 
different speech sounds of Standard American 
English in order to diagnose different disorders 
which can inhibit an individual’s articulation.  
It provides information about an individual’s 
speech sound ability by sampling both 
spontaneous and imitative sound production  
in single words and connected speech. 

Connections Academy: The Connections 
Academy online school programme for grades 
K12 is a comprehensive collection of online 
learning products and school support services 
for online public schools across the US, most of 
which carry the Connections Academy name.  
In addition, International Connections Academy 
is a private online school for grades K12 and 
serves students worldwide. 

Digitally–enabled learning: learning that  
is enabled through digital media, tools  
or technology.

Edexcel GCSE/A level: AS and A levels – 
sometimes called General Certificates of 
Education (GCE) or Advanced levels – are 
normally studied after level 2 in a BTEC or GCSEs. 
They mainly involve studying the theory of a 
subject, combined with some investigative work, 
and are usually studied full time over two years 
at school or college. AS and A levels are at level 3 
on the National Qualifications Framework. 

Pearson plc Annual report and accounts 2018227227

English Benchmark: a motivating English test for 
young learners aged 6-13, which proves students’ 
English abilities to parents, monitors learning 
progress, and ensures teaching targets the right 
skills. English Benchmark measures students’ 
speaking, listening, reading, and writing skills, 
through fun and interactive tablet-based 
activities, and uses AI-based automated scoring 
to provide immediate detailed reports for 
teachers and parents that include students’ 
strengths, suggestions for improvement, and 
recommended activities to improve their skills. 

ePen: an assessment scoring tool with various 
features designed for use by a variety of 
education stakeholders, including Education 
Agency officials, educators, independent 
contractors, and Pearson employees.

GED: GED Testing Service is a joint venture 
between Pearson and the American Council  
on Education, and is part of a programme which 
measures proficiency in language arts, maths, 
science and social studies. It allows learners to 
obtain their high school equivalency credential, 
be placed in college courses, and even earn 
college credit. In addition to the actual GED  
test, Pearson VUE also offers a suite of products  
and services to help people prepare for this 
assessment, including GED Ready, a predictive 
practice test that provides learners with a 
detailed score report, which outlines areas  
of strength and those that need more attention 
and gives learners the tools they need to  
be successful. 

Global Learning Platform (GLP): ultimately 
Pearson’s single product platform that will 
leverage best-in-class technology to deliver  
the future generation of global digital learning 
experiences. The GLP is not a product, but it will 
change the way we design and deliver products, 
providing a modern, reliable consumer grade 
experience across all devices in all geographies. 
Products built on GLP will deliver improved 
outcomes and provide a user-centered, globally 
consistent, locally optimised, learning experience 
for our customers. 

Inclusive Access: provides all US college students 
with equal and affordable access to course 
materials by their first day of class eliminating 
key hurdles to their academic success. Inclusive 
Access can also provide institutions a valuable 
tool to help increase retention by lowering the 
withdraw and fail rates caused by the lack of 
students preparedness. By utilising Inclusive 
Access institutions can drive down the overall 
cost of attendance for students by realising 
savings in using digital course materials rather 
than new print materials. 

Intelligent Essay Assessor (IEA): a suite of 
capabilities for evaluating written responses for 
both content and quality of writing. IEA can score 
and provide immediate feedback on different 
types of written responses, both essay length 
and short answer, across a variety of content 
subject areas including English Language Arts, 
science, social studies, and text-based maths. 

Learning Catalytics: a web-based and interactive 
student response tool, accessible via 
smartphones, tablets, and laptops, which 
encourages team-based learning and allows 
students to take part in a variety of interactive 
tasks and thinking. 

Partner Print Rental: a partnership with campus 
bookstores and other online retailers that offer a 
“rent only” option of high-demand print products 
at a lower cost to students. 

Pearson Affordable Learning Fund (PALF): 
invests ‘patient capital’ in independently run, 
for-profit, education start-ups using innovative 
approaches to improving learner outcomes and 
increasing access at scale. By investing in new 
educational ventures, Pearson helps to increase 
the quality of education for millions of learners, 
identify what’s next in the world’s largest  
growth markets, and generate attractive 
financial returns.

Longman English+: an app that provides 
personalised English language learning for 
learners in China. 

MyLab/Mastering: reaching over 10 million 
learners globally, MyLab/Mastering is a collection 
of online homework, tutorial, and assessment 
products designed for personalised learning 
experiences that engage students and improve 
their academic performance. These teaching  
and learning platforms empower instructors to 
reach every student. For example, in a study 
conducted at five higher education institutions  
in the US, it was found an increase of 18 attempts 
on MyLab Math homework was associated with  
a fivefold increase in the probability of passing a 
Developmental Math course. 

MePro: a complete, blended service solution  
for English language learning, which provides a 
personalised learning experience through 
courseware & assessment linked to the Global 
Scale of English (GSE), remediation and stretch 
content for personalised learning, professional 
development for teachers and a parent app. 

MyPedia: an integrated learning programme 
which aims to transform how education is 
delivered in schools by bringing together all 
learning and teaching tools – including publishing 
resources, digital content and assessments – to 
help improve foundational skills in literacy and 
numeracy in pre-primary to grade 8 children. 

Online Program Management (OPM):  
a market in which Pearson is a provider by 
partnering with colleges and universities around 
the world to bring their degrees and short 
courses online, helping students gain skills for 
the changing world of work. Pearson provides 
the upfront capital and infrastructure that 
institutions need, as well as providing services 
such as student enrolment and retention,  
course design and development, and market 
research and insights. 

Pearson College London: a not-for-profit, 
alternative degree provider, offering a  
university education that’s powered by  
industry experience. 

Pearson Institute of Higher Education: Pearson 
Institute of Higher Education (Pty) Ltd. (formerly 
Midrand Graduate Institute and CTI Education 
Group) is registered with the Department of 
Higher Education and Training as a private higher 
education institution under the Higher Education 
Act, 101, of 1997. We have 12 campuses across 
South Africa. Our campuses engage in a range  
of employability initiatives in order to enhance 
students success in the workplace. We have over 
8000 students and over 35 different nationalities 
on our campuses. We have over 25 qualifications 
and programmes across a range of faculties,  
all equipping students with the skills they need  
in the workplace. We use an optimal combination  
of technology-enhanced and traditional learning 
methods, as well as practical application,  
to prepare students for the technology-driven 
and fast-changing work environment of the  
21st century. Producing employable graduates  
is a priority for Pearson Institute. 

Pearson Test of English Academic  
(PTE Academic): is an English language test  
that enables people to prove their English  
skills when applying to study in English or to 
migrate to Australia or New Zealand. The test  
is completed on a computer in a secure test  
centre and measures the candidate’s speaking, 
listening, reading, and writing skills. Unlike 
competitor tests, PTE Academic uses AI-based 
automated scoring to provide a more accurate 
and reliable result with most test takers receiving 
scores within two days during 2018. 

OverviewOur strategy in actionOur performanceGovernanceFinancial statementsGlossary of Pearson products and services228

Glossary of major products and services

Pearson VUE: Pearson VUE is a comprehensive 
computer-based testing company that develops 
and delivers millions of certification and 
licensure exams each year for the most highly 
regarded exam owners in every industry from 
academia and admissions to IT and healthcare. 
Pearson VUE is the global leader in exam 
development and psychometric services, 
programme management tools and services,  
and diverse delivery options, including online 
proctoring and anywhere proctoring, as well  
as a network of 20,000 highly secure global  
test centres.

Q-Interactive: a digital system for administering 
and scoring tests in a one-on-one setting 
between an examiner and examinee. Testing 
takes place on two iPads with an app called 
Assess. The simplicity of the system improves 
accuracy and speed in providing real-time 
scoring and allows for greater flexibility. 

Remote proctoring: in our Pearson VUE 
business, remote proctoring is when a proctor 
and a test-taker are not physically located in the 
same room. In most cases, the person takes their 
entire exam on a computer while the proctor 
watches through an online video camera.

Revel: replaces traditional texts with an engaging 
learning experience that prepares students  
for class. It presents an affordable, seamless 
blend of author-created digital text, media, and 
assessment based on learning science. Students 
can read, practice, and study anywhere, anytime, 
and on any device. With assignment and tracking 
tools, Revel also allows instructors to gauge 
student understanding and engagement with 
the material inside and outside the classroom, 
empowering them to spend class time on 
meaningful instruction. For example, each 
additional five hours a student spent on Revel 
Psychology readings was associated with an 
increase of 2.19 (±1.10) percentage points on  
unit exams. 

Sistemas: a complete package of products and 
services for private and public K12 schools in 
Brazil. With a single price per student, we provide 
courseware, educational assistance, professional 
development, management consulting, and 
marketing support, as well as digital content. 

Smarthinking: expert online tutoring and  
writing review that gives students 24x7 access to 
academic help from live professional educators 
and uses a proven, problem-solving approach  
to help students learn, gain confidence,  
and handle future assignments on their own. 
Complementing Pearson content and technology 
solutions, Smarthinking’s human delivered 
services have 30 years of experience improving 
student performance, course persistence, and 

overall retention. Karen Reilly, Campus Dean  
of Learning Support at Valencia College, said  
that “The results of our analysis show that 
Smarthinking is an important component in  
our overall academic support programme; it is 
essential that students have access to tutoring 
assistance after hours and on weekends –
whenever a learning moment is happening.” 

Speak Out: part of our English Language 
Teaching product portfolio, Speak Out is an 
English language course that includes video 
content from the BBC to engage students and 
make teaching easier by exposing students to a 
wide array of words and accents, familiarising 
students with English as it is spoken. By watching 
many such videos, students learn proper 
pronunciation, expand their vocabulary bank 
and reinforce their English-language confidence.

TestNav: an innovative online test delivery 
platform that is part of Pearson’s comprehensive 
assessment solution. TestNav delivers millions  
of secure, high-stakes state and national tests  
in K12 schools every year. Secure, scalable,  
and reliable, TestNav provides engaging and 
interactive testing to students who learn and 
play in a digital environment. 

The Enabling Programme (TEP): one of 
Pearson’s largest business transformation 
projects. Its aim is to make us a simpler 
organisation, with globally consistent ways  
of working across HR, finance, procurement, 
supply chain, and rights and royalties. 

Top Notch: part of our English Language 
Teaching product portfolio, Top Notch is a 
communicative English course that prepares 
students to communicate in English with an 
emphasis on cultural fluency that enables 
students to navigate the social, travel and 
business situations that they will encounter  
in their lives. Top Notch makes English 
unforgettable through the right input of 
language, intensive practice, and systematic 
recycling using a diverse array of speakers 
around the world who have a wide range of 
native and non-native accents. 

Wiz.me: an English language learning app  
within Wizard schools that gives students the 
opportunity to continue to learn and practice 
their skills outside the classroom. 

Wizard: a franchise of language-learning schools 
that offers eight different language courses  
and uses the international certification, TOEIC,  
as a teaching mode. TOEIC is the Test of English  
for International Communication (TOEIC®),  
an examination for international communication, 
which measures the English proficiency of a 
foreigner in everyday situations, and especially  
in situations related to the job market. 

In the US Higher Education landscape,  
we partner and provide products and  
services to a diverse array of educational 
institutions including: 

  Community College: sometimes called junior 
colleges, are two-year schools that provide 
affordable postsecondary education as a 
pathway to a four-year degree.

  Private Not For Profit: a private foundation that 
is engaged in social or public benefit activities 
and is registered as such with the IRS. It derives 
its revenue from a small group of donors 
without any intention of earning income for  
its owners. All the profits and donations  
of a not-for-profit organisation are used in  
operating the organisation as per its objectives 
(i.e., charity or public service).

  4 Year Public Universities: a university  
offering a Bachelor’s degree that is 
predominantly funded by public means  
through a national or subnational government, 
as opposed to private universities. 

  For-Profit Universities: a university that  
is owned and run by a private organisation  
or corporation. 

US School Assessment Business: helps young 
children and students reach their educational 
aspirations through meaningful feedback. 
Testing plays an integral role in determining 
educator and student success, and we are the 
largest provider of educational assessment 
services in the US. We partner with departments 
of education and educators to develop new  
and personalised ways of learning through 
effective, scalable assessments that measure 
21st century skills and inform instruction 
throughout the school year. Examples of the 
tests we support include:

  SAT: an entrance exam used by most colleges 
and universities to make admissions decisions. 
It is a multiple-choice, pencil-and-paper test 
with the purpose to measure a high school 
student’s readiness for college, and provide 
colleges with one common data point that  
can be used to compare all applicants.

  National Assessment of Educational  
Progress (NAEP): The National Assessment  
of Educational Progress (NAEP) is the largest 
nationally representative and continuing 
assessment of what America’s students know 
and can do in various subject areas.

  ACT: The ACT® test is the nation’s most popular 
college entrance exam accepted and valued by 
all universities and colleges in the United States.

Pearson plc Annual report and accounts 2018Shareholder information

229229

Pearson ordinary shares are listed on the London Stock Exchange 
and on the New York Stock Exchange in the form of American 
Depositary Receipts.

Corporate website

The investors’ section of our corporate website  
www.pearson.com/corporate/investors.html  
provides a wealth of information for shareholders. It is also  
possible to sign up to receive e-mail alerts for reports and  
press releases relating to Pearson at www.pearson.com/ 
corporate/news/media/email-alert-signup.html

Shareholder information online

Shareholder information can be found on our website  
www.pearson.com/corporate/investors.html

Our registrar, Equiniti, also provides a range of shareholder 
information online. You can check your holding and find  
practical help on transferring shares or updating your details at 
www.shareview.co.uk. For more information, please contact  
our registrar, Equiniti, Aspect House, Spencer Road, Lancing,  
West Sussex, BN99 6DA. Telephone 0371 384 2233* or,  
for those shareholders with hearing difficulties, textphone  
number 0371 384 2255*.

Information about the Pearson share price

The company’s share price can be found on our website at  
www.pearson.com/corporate/. It also appears in the financial 
columns of the national press.

2018 dividends

Dividend reinvestment plan (DRIP)

The DRIP gives shareholders the right to buy the company’s shares 
on the London stock market with their cash dividend. For further 
information, please contact Equiniti on 0371 384 2268*.

Individual Savings Accounts (ISAs)

Equiniti offers ISAs in Pearson shares. For more information,  
please go to www.shareview.co.uk/dealing or call customer  
services on 0345 300 0430*.

Share dealing facilities

Equiniti offers telephone and internet services for dealing in Pearson 
shares. For further information, please contact their telephone 
dealing helpline on 03456 037 037* or, for online dealing, log on  
to www.shareview.co.uk/dealing. You will need your shareholder 
reference number as shown on your share certificate.

A postal dealing service is also available through Equiniti.  
Please telephone 0371 384 2248* for details or log on to  
www.shareview.co.uk to download a form.

*  Lines open 8.30 am to 5.30 pm Monday to Friday (excluding UK public holidays).

ShareGift

Shareholders with small holdings of shares, whose value makes 
them uneconomic to sell, may wish to donate them to ShareGift,  
the share donation charity (registered charity number 1052686). 
Further information about ShareGift and the charities it  
has supported may be obtained from their website,  
www.ShareGift.org, or by contacting them at ShareGift,  
PO Box 72253, London, SW1P 9LQ.

Payment date

Amount per share

American Depositary Receipts (ADRs)

Interim

Final1

14 September 2018

10 May 2019

5.5 pence

13 pence

1  Subject to approval by shareholders at the Annual General Meeting.

2019 financial calendar

Ex-dividend date

Record date

Last date for dividend reinvestment election

Annual General Meeting

Payment date for dividend and share purchase date for 
dividend reinvestment

4 April

5 April

16 April

26 April

10 May

Pearson’s ADRs are listed on the New York Stock Exchange and 
traded under the symbol PSO. Each ADR represents one ordinary 
share. For enquiries regarding registered ADR holder accounts  
and dividends, please contact Bank of New York Mellon, 
Shareholder Correspondence (ADR), PO Box 505000, Louisville,  
KY 40233-5000, telephone 1 (866) 259 2289 (toll free within  
the US) or 001 201 680 6825 (outside the US). Alternatively,  
you may e-mail shrrelations@cpushareownerservices.com

Voting rights for registered ADR holders can be exercised through 
Bank of New York Mellon, and for beneficial ADR holders (and/or 
nominee accounts) through your US brokerage institution. Pearson 
will file with the Securities and Exchange Commission a Form 20-F.

Payment of dividends to mandated accounts

Should you elect to have your dividends paid through BACS, this can 
be done directly into a bank or building society account, with the tax 
voucher sent to the shareholder’s registered address. Equiniti can 
be contacted for information on 0371 384 2043*.

OverviewOur strategy in actionOur performanceGovernanceFinancial statementsSection 5 Financial statements230

Shareholder information

Share register fraud: protecting your investment

Tips on protecting your shares

Pearson does not contact its shareholders directly to provide 
recommendations or investment advice and neither does it  
appoint third parties to do so. As required by law, our shareholder 
register is available for public inspection but we cannot control  
the use of information obtained by persons inspecting the register. 
Please treat any approaches purporting to originate from  
Pearson with caution.

For more information, please log on to our website at  
www.pearson.com/corporate/investors/managing-your-shares/
share-register-fraud.html

  Keep any documentation that contains your shareholder reference 
number in a safe place and shred any unwanted documentation

  Inform our registrar, Equiniti, promptly when you change address 

  Be aware of dividend payment dates and contact the registrar  
if you do not receive your dividend cheque or, better still,  
make arrangements to have the dividend paid directly into  
your bank account

  Consider holding your shares electronically in a CREST account  
via a nominee.

Pearson plc Annual report and accounts 2018Designed and produced by Friend www.friendstudio.com 
Print: Pureprint Group

Photographs 
Front cover,p23, p34, p42 and 43: Pearson College 
p1 and p17: Alex Rumford 
p35: Ahmad Muhsen/Save the Children 
p41: Jo Moon Price 
p55: Patrice Jones  

As part of its offsetting commitments Pearson has offset the carbon dioxide 
generated by the production of this report and associated documents. 

This report has been printed on Edixion Challenger Offset which is FSC® certified 
and made from 100% Elemental Chlorine Free (ECF) pulp. The mill and the printer 
are both certified to ISO 14001 environmental management system and registered 
to EMAS the eco management Audit Scheme. The report was printed using 
vegetable-based inks by a CarbonNeutral® printer.

Reliance on this document 
The intention of this document is to provide information to shareholders and is  
not designed to be relied upon by any other party or for any other purpose. 

Forward-looking statements 
This document includes forward-looking statements concerning Pearson’s financial 
condition, business and operations and its strategy, plans and objectives. In 
particular, all statements that express forecasts, expectations and projections, 
including trends in results of operations, margins, growth rates, overall market 
trends, the impact of interest or exchange rates, the availability of financing, 
anticipated cost savings and synergies and the execution of Pearson’s strategy,  
are forward-looking statements. 

By their nature, forward-looking statements involve known and unknown risks and 
uncertainties because they relate to events and depend on circumstances that may 
occur in the future. They are based on numerous expectations, assumptions and 
beliefs regarding Pearson’s present and future business strategies and the 
environment in which it will operate in the future. There are various factors which 
could cause Pearson’s actual financial condition, results and development to differ 
materially from the plans, goals, objectives and expectations expressed or implied  
by these forward-looking statements, many of which are outside Pearson’s control. 
These include international, national and local conditions, as well as the impact of 
competition. They also include other risks detailed from time to time in Pearson’s 
publicly-filed documents and, in particular, the risk factors set out in this document, 
which you are advised to read. Any forward-looking statements speak only as of the 
date they are made and, except as required by law, Pearson gives no undertaking to 
update any forward-looking statements in this document whether as a result of new 
information, future developments, changes in its expectations or otherwise. Readers 
are cautioned not to place undue reliance on such forward-looking statements. 

P

e

a

r

s

o

n

A

n

n

u

a

l

r

e

p

o

r

t

a

n

d

a

c

c

o

u

n

t

s

2

0

1

8

www.pearson.com
@pearson

Principal offices

80 Strand, 
London WC2R 0RL, UK  
T +44 (0)20 7010 2000 
F +44 (0)20 7010 6060

221 River Street,  
Hoboken, NJ 07030, USA 
T +1 201 236 6666

Pearson plc
Registered number 53723 (England)