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Pets at Home Group

pets · NASDAQ Healthcare
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FY2014 Annual Report · Pets at Home Group
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Fast, Easy, Helpful Service with Great Savings!

You’re 100% satisfied 
or your money back!

www.1800petmeds.com

www.1800petmeds.com

2014
ANNUAL REPORT
PetMed Express, Inc.

To My Fellow Stockholders:

In fiscal 2014, the Company made progress in growing both top line and bottom line 
results.  Net  sales  for  the  fiscal  year  ended  March  31,  2014  were  $233.4  compared  to 
$227.8 million for the fiscal year ended March 31, 2013, an increase of 2.4%.  For fiscal 
2014 our net income increased to $18.0 million, or $0.90 diluted per share, compared 
to $17.2 million, or $0.86 diluted per share, for fiscal 2013, an increase to earnings per 
share of 4.7%.  Online sales for the fiscal year were approximately 79% of all sales com-
pared to 77% of all sales for the prior fiscal year, which resulted in online sales growth of 
4.8%.  For fiscal 2015 we are focusing on improving our new order sales.  

1-800-PetMeds remains committed to returning capital to our stockholders.  During the 
fiscal year, we increased our quarterly dividend from $0.15 to $0.17 per share.  While 
the Company intends to continue to pay regular quarterly dividends, the declaration 
and payment of future dividends is discretionary and will be subject to a determination 
by our Board of Directors each quarter, following its review of the Company’s financial 
performance.  Since fiscal 2010 the Company has paid a cumulative total of $3.73 per 
share in dividends. 

As the national brand leader and America’s Largest Pet Pharmacy, we have served over 
8.0 million satisfied customers, with approximately 2.6 million having purchased from 
us within the last two years.  It is the goal of everyone at 1-800-PetMeds to provide “Fast, 
Easy, Helpful Service with Great Savings!” and we are proud that our customer service 
satisfaction rating, as measured by independent companies, well exceeds other online 
participants.

We are a licensed pharmacy to dispense prescription medications in all 50 states. We 
offer a wide selection of products, over 3,000 SKUs, including a variety of private label 
products made in the United States. We are always looking to expand our selection of 
products so that we can offer our customers the best medications, supplements, and 
pet supplies for dogs and cats at affordable prices.  Our customers can enjoy either the 
convenience of ordering online at our top-rated website www.1800petmeds.com, or 
over the telephone, where they can experience 1-800-PetMeds’ exceptional customer 
care.

As always, we remain thankful to our loyal customers, dedicated employees, and, you, 
our stockholders, for your ongoing support of 1-800-PetMeds. 

PERFORMANCE 
SUMMARY

Sales
($ in millions)

$238.3

$238.3

$231.6

$233.4

$227.8

            2010         2011         2012         2013         2014

Net Income
($ in millions)

$26.0

$20.9

$16.7

$17.2

$18.0

            2010         2011         2012         2013        2014

Earnings per share EPS
(Diluted)

$1.14

$0.92

$0.86

$0.90

$0.80

            2010         2011        2012         2013        2014

Dividends declared
(Per share)

$1.60

Sincerely, 

Menderes Akdag
President, Chief Executive Officer, Director
June 13, 2014                                                               

$0.475

$0.525

$0.30

$0.66

            2010         2011         2012        2013         2014

(all above fiscal years ended on March 31st)

www.1800petmeds.com

Corporate Information:

Directors, Executive Officers, and Corporate Secretary

Robert C. Schweitzer
Chairman of the Board
and Independent Director
Financial Consultant

Menderes Akdag
Director, Chief Executive Officer
and President of the Company

Frank J. Formica
Independent Director
Legal Consultant

Ronald J. Korn
Independent Director
President of Ronald Korn Consulting

Gian M. Fulgoni
Independent Director
Executive Chairman Emeritus 
of comScore, Inc.

Bruce S. Rosenbloom, CPA
Chief Financial Officer and Treasurer
of the Company

Alison Berges, Esq.
Corporate Secretary and
General Counsel to the Company

Corporate Headquarters
PetMed Express, Inc.
1441 S.W. 29th Avenue
Pompano Beach, Florida 33069

Independent Registered Public Accounting Firm
McGladrey LLP
New York, New York

Transfer Agent
Continental Stock Transfer & Trust Company
New York, New York

Stock Exchange Listing
The NASDAQ Stock Market LLC
Trading Symbol: PETS

Annual Meeting
The Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,
July 25, 2014.

Investor Relations
PetMed Express, Inc. welcomes inquiries from stockholders and other
interested investors. You may contact us by phone: (800) 738-6337 or
(954) 979-5995 or by writing to the corporate headquarters address above.

QUARTERLY
STOCK 
PRICE RANGE

First Quarter

Fiscal 2013
    High
    Low

$13.76
$11.07

Fiscal 2014
    High
    Low

$13.73
$12.37

Second Quarter

Fiscal 2013
    High
    Low

$12.35
$   9.36

Fiscal 2014
    High
    Low

$17.17
$12.82

Third Quarter

Fiscal 2013
    High
    Low

$12.39
$  9.95

Fiscal 2014
    High
    Low

$16.94
$14.58

Fourth Quarter

Fiscal 2013
    High
    Low

$14.37
$11.09

Fiscal 2014
    High
    Low

$16.65
$12.62

PetMed Express, Inc.

PetMed Express, Inc.

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549 

   (cid:1)(cid:1)(cid:1)(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FORM 10-K 

       For the fiscal year ended March 31, 2014

OR
   (cid:2)(cid:2)(cid:2)(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ___________ to ___________

Commission File Number 000-28827 
_______________________________________________________ 

PETMED EXPRESS, INC. 
(Exact name of registrant as specified in its charter) 

FLORIDA
(State or other jurisdiction of 
incorporation or organization) 

65-0680967
(IRS Employer 
Identification No.) 

1441 S.W. 29th Avenue, Pompano Beach, Florida 33069
(Address of principal executive offices) (Zip Code) 

       Registrant’s telephone number, including area code: (954) 979-5995

     Securities registered under Section 12(b) of the Act:

Title of each class

COMMON  STOCK,  $.001  PAR  VALUE

Name of each exchange on which 
registered 

The NASDAQ Stock Market LLC
(NASDAQ Global Select Market) 

Securities registered under Section 12(g) of the Act:

                                                                              NONE

___________________________ 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:2) No (cid:3) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:2) No (cid:3) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of  1934  during  the  preceding  12 months  (or  for such  shorter  period  that the  registrant  was  required  to file such  reports),  and  (2)  has  been 
subject to such filing requirements for the past 90 days.  Yes (cid:3) No (cid:2) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data 
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceeding12 months 
(or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3)  No (cid:2) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter)  is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference 
in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:3) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting 
company.  See definition of “accelerated filer”, “large accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer  (cid:2) 
Non-accelerated filer  (cid:2) 

Accelerated filer 
Smaller reporting company 

(cid:3) 
(cid:2) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes (cid:2) No (cid:3) 

The  aggregate  market  value  of  the  registrant’s  Common  Stock  held  by  non-affiliates  of  the  registrant  as  of  September  30,  2013,  the  last 
business  day  of  the  registrant’s  most  recently  completed  second  fiscal  quarter,  was  $312.2  million  based  on  the  closing  sales  price  of  the 
registrant’s Common Stock on that date, as reported on the NASDAQ Global Select Market. 

The number of shares of the registrant’s Common Stock outstanding as of May 27, 2014 was 20,189,440. 

DOCUMENTS INCORPORATED BY REFERENCE 

Information to be set forth in our Proxy Statement relating to our 2014 Annual Meeting of Stockholders to be held on July 25, 2014 is 
incorporated by reference in Items 10, 11, 12, 13, and 14 of Part III of this report. 

 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. 

2014 Annual Report on Form 10-K  

TABLE OF CONTENTS 

PART I ........................................................................................................................................................................ 1 
Item 1.    Business ................................................................................................................................................. 1 
Item 1A. Risk Factors ............................................................................................................................................ 6 
Item 1B. Unresolved Staff Comments ................................................................................................................. 11 
Item 2.    Properties ............................................................................................................................................. 11 
Item 3.    Legal Proceedings ................................................................................................................................ 11 
Item 4.    Mine Safety Disclosures ....................................................................................................................... 11 

                    Page 

PART II ..................................................................................................................................................................... 12 

Item 5.    Market for Registrant's Common Equity, Related Stockholder Matters 
                  and Issuer Purchases of Equity Securities ........................................................................................ 12 
Item 6.    Selected Financial Data........................................................................................................................ 15 
Item 7.    Management’s Discussion and Analysis of Financial Condition and Results 
                  of Operations ..................................................................................................................................... 16 
Item 7A. Quantitative and Qualitative Disclosures About Market RiskFFFFFFFF.. ................................. 22 
Item 8.    Financial Statements and Supplementary DataFFFFFFFF.. .................................................... 23 
Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial  
                  Disclosure .......................................................................................................................................... 41 
Item 9A. Controls and Procedures ...................................................................................................................... 41 
Item 9B. Other Information .................................................................................................................................. 41 

PART III  ................................................................................................................................................................... 42 
Item 10.  Directors, Executive Officers, and Corporate Governance .................................................................. 42 
Item 11.  Executive Compensation ...................................................................................................................... 42 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related 
                  Stockholder Matters ........................................................................................................................... 42 
Item 13.  Certain Relationships and Related Transactions, and Director Independence ................................... 42 
Item 14.  Principal Accountant Fees and Services .............................................................................................. 42 

PART IV ................................................................................................................................................................... 43 
Item 15.  Exhibits, Financial Statement Schedules ............................................................................................. 43 

SIGNATURES .......................................................................................................................................................... 44 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION 

Certain  information  in  this  Annual  Report  on  Form  10-K  includes  forward-looking  statements  within  the 
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  
You  can  identify  these  forward-looking  statements  by  the  words  "believes,"  "intends,"  "expects,"  "may,"  "will," 
"should,"  "plan,"  "projects,"  "contemplates,"  "intends,"  "budgets,"  "predicts,"  "estimates,"  "anticipates,"  or  similar 
expressions.    These  statements  are  based  on  our  beliefs,  as  well  as  assumptions  we  have  used  based  upon 
information  currently  available  to  us.    Because  these  statements  reflect  our  current  views  concerning  future 
events,  these  statements  involve  risks,  uncertainties  and  assumptions.    Actual  future  results  may  differ 
significantly  from  the  results  discussed  in  the  forward-looking  statements.    A  reader,  whether  investing  in  our 
common stock or not, should not place undue reliance on these forward-looking statements, which apply only as 
of the date of this Annual Report. 

When used in this Annual Report on Form 10-K, "PetMed Express," "1-800-PetMeds," “PetMeds,” "PetMed," 
“PetMeds.com,” "PetMed Express.com," "the Company,"  "we," "our," and "us" refer to PetMed Express, Inc. and 
our wholly-owned subsidiaries. 

ITEM 1. BUSINESS 

General 

PetMed  Express,  Inc.  and  subsidiaries,  d/b/a  1-800-PetMeds,  is  a  leading  nationwide  pet  pharmacy.    The 
Company markets prescription and non-prescription pet medications, and other health products for dogs and cats, 
direct to the consumer.  The Company offers consumers an attractive alternative for obtaining pet medications in 
terms of convenience, price, and speed of delivery. 

The  Company  markets  its  products  through  national  television,  online,  and  direct  mail/print  advertising 
campaigns, which aim to increase the recognition of the “1-800-PetMeds” brand name, and “PetMeds” family of 
trademarks,  increase  traffic  on  its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize 
repeat purchases.  Our fiscal year end is March 31, our executive offices are located at 1441 S.W. 29th Avenue, 
Pompano Beach, Florida 33069, and our telephone number is (954) 979-5995.   

Our Products 

We  offer  a  broad  selection  of  products  for  dogs  and  cats.    Our  current  product  line  contains  approximately 
3000  SKUS  of  the  most  popular  pet  medications,  health  products,  and  supplies.    These  products  include  a 
majority  of  the  well-known  brands  of  medication,  such  as  Frontline  Plus®,  K9  Advantix®  II,  Advantage®  II, 
Heartgard  Plus®,  Sentinel®,  Revolution®,  and  Rimadyl®.    Generally,  our  prices  are  competitive  with  the  prices 
for medications charged by veterinarians and retailers.  In March 2010, we started offering for sale additional pet 
supplies on our website, which are drop shipped to our customers by third parties.  These pet supplies include: 
food, beds, crates, stairs, strollers, and other popular pet supplies.   

We research new products, and regularly select new products or the latest generation of existing products to 
become  part  of  our  product  selection.    In  addition,  we  also  refine  our  current  products  to  respond  to  changing 
consumer-purchasing  habits.    Our  website  is  designed  to  give  us  the  flexibility  to  change  featured  products  or 
promotions.  Our product line provides customers with a wide variety of selections across the most popular health 
categories for dogs and cats.  Our current products include: 

Non-Prescription  Medications  (OTC)  and  supplies:  Flea  and  tick  control  products,  bone  and  joint  care 
products, vitamins, treats, nutritional supplements, hygiene products, and supplies. 

Prescription  Medications  (Rx):  Heartworm  preventatives,  arthritis,  thyroid,  diabetes,  pain  medications, 
antibiotics, and other specialty medications, as well as generic substitutes. 

1

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales 

The  following  table  provides  a  breakdown  of  the  percentage  of  our  total  sales  by  each  category  during  the 

indicated periods: 

Non-prescription medications and supplies
Prescription medications
Shipping and handling charges and other
Total

Year Ended March 31,
2013

59%
40%
1%
100%

2012

59%
40%
1%
100%

2014

55%
44%
1%
100%

We offer our products through three main sales channels: Internet through our website, telephone contact center 
through  our  toll-free  number,  and  direct  mail/print  through  1-800-PetMeds  catalogs,  brochures,  and  postcards.  
We  have  designed  our  catalogs  and  website  to  provide  a  convenient,  cost-effective,  and  informative  shopping 
experience that encourages consumers to purchase products important for a pet’s health and quality of life.  We 
believe  that  these  multiple  channels  allow  us  to  increase  the  visibility  of  our  brand  name  and  provide  our 
customers with increased shopping flexibility and excellent service. 

Internet 

We seek to combine our product selection and pet health information with the shopping ease of the Internet to 
deliver  a  convenient  and  personalized  shopping  experience.    Our  website  offers  health  and  nutritional  product 
selections  for  dogs  and  cats,  and  relevant  editorial  and  easily  obtainable  or  retrievable  resource  information.  
From  our  home  page,  customers  can  search  our  website  for  products  and  access  resources  on  a  variety  of 
information on dogs and cats.  Customers can shop at our website by category, product line, individual product, or 
symptom.  We attracted approximately 27 million visitors to our website during fiscal 2014, approximately 10% of 
those visitors placed an order, and our website generated approximately 79% of our total sales for the same time 
period.  On our website pet owners have access to health information covering pets’ behavior and illnesses, and 
natural  and  pharmaceutical  remedies  specifically  for  a  pet’s  problem.    The  pet  education  content  on  our  main 
website is periodically updated with the latest research for pet owners. 

Telephone Contact Center 

Our customer care representatives receive and process inbound and outbound customer calls, facilitate our 
live web chat, and process customer e-mails.  Our telephone system is equipped with certain features including 
pop-up  screens  and  call  blending  capabilities  that  give  us  the  ability  to  efficiently  utilize  our  customer  care 
representatives’ 
  Our  customer  care 
representatives  receive  a  base  salary  and  are  rewarded  with  commissions  for  sales,  and  bonuses  and  other 
awards for achieving certain quality goals. 

time,  providing  excellent  customer  care,  service,  and  support. 

Direct Mail/Print 

The  1-800-PetMeds  catalog  is  a  full-color  catalog  that  features  our  most  popular  products.    The  catalog  is 
produced  by  a  combination  of  in-house  writers,  production  artists,  and  independent  contractors.    We  mail 
catalogs, brochures, and postcards in response to requests generated from our advertising and as part of direct 
mail campaigns to our customers. 

Our Customers 

Approximately  2.6  million  customers  have  purchased  from  us  within  the  last  two  years.    We  attracted 
approximately  597,000  and  630,000  new  customers  in  fiscal  2014  and  2013,  respectively.    Our  customers  are 
located  throughout  the  United  States,  with  approximately  50%  of  customers  residing  in  California,  Florida,  New 
York,  Texas,  Pennsylvania,  Virginia,  North  Carolina,  and  New  Jersey.    Our  primary  focus  has  been  on  retail 
customers and the average purchase was approximately $75 for fiscal 2014 compared to $73 for fiscal 2013. 

2

 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Marketing 

The  goal  of  our  marketing  strategy  is  to  build  brand  recognition,  increase  customer  traffic,  add  new 
customers, build strong customer loyalty, maximize reorders, and develop incremental revenue opportunities.  We 
have an integrated marketing campaign that includes television advertising, online marketing, direct mail/print and 
e-mail. 

Television Advertising 

Our  television  advertising  is  designed  to  build  brand  equity,  create  brand  awareness,  and  generate  initial 
purchases  of  products  via  the  telephone  and  the  Internet.    We  have  used  :30  and  :15  second  television 
commercials to attract new customer orders.  Our television commercials typically focus on our ability to rapidly 
deliver  to  customers  the  same  medications  offered  by  veterinarians,  but  at  reduced  prices.    We  generally 
purchase advertising on national cable channels to target our key demographic group – women, ages 30 to 65.  
We believe that television advertising is particularly effective and instrumental in building brand awareness. 

Online Marketing 

We supplement our traditional advertising with online advertising and marketing efforts.  We make our brand 
available to Internet consumers by purchasing targeted keywords and achieving prominent placement on the top 
search engines and search engine networks, including Google, Bing™, and Yahoo®.  We utilize Internet display 
and video advertisements, social media, and comparison shopping, and we are also members of the LinkShare 
Network, which is an affiliate program with merchant clients and affiliate websites. 

Direct Mail/Print and E-mail 

We  use  direct  mail/print  and  e-mail  to  acquire  new  customers  and  to  remind  our  existing  customers  to 

reorder.    

Operations 

Order Processing 

Our  website  allows  customers  to  easily  browse  and  purchase  all  of  our  products  online.    Our  website  is 
designed to be fast, secure, and easy to use with order and shipping confirmations, and with online order tracking 
capabilities.  We provide our customers with toll-free telephone access to our customer care representatives.  Our 
call  center  generally  operates  from  8:00  AM  to  11:00  PM,  Monday  through  Thursday,  8:00  AM  to  9:00  PM  on 
Friday, 9:00 AM to 6:00 PM on Saturday, and 10:00 AM to 5:00 PM on Sunday, Eastern Time.  The process of 
customers purchasing products from 1-800-PetMeds consists of a few simple steps.  A customer first places a call 
to  our  toll-free  telephone  number  or  visits  our  website.    The  following  information  is  needed  to  process 
prescription  orders:  pet  information,  prescription  information,  and  the  veterinarian’s  name  and  phone  number.  
This information is entered into our computer system.  Then our pharmacists and pharmacy technicians verify all 
prescriptions.  The order process system checks for the verification for prescription medication orders and a valid 
payment  method  for  all  orders.    An  invoice  is  generated  and  printed  in  our  fulfillment  center,  where  items  are 
picked, and then shipped via United States Postal Service, Federal Express, or UPS.  Our customers enjoy the 
convenience  of  rapid  home  delivery,  with  approximately  79%  of  all  orders  being  shipped  within  24  hours  of 
ordering.   

Customer Care and Support 

We believe that a high level of customer care and support is critical in retaining and expanding our customer 
base.    Customer  care  representatives  participate  in  ongoing  training  programs  under  the  supervision  of  our 
training  managers.    These  training  sessions  include  a  variety  of  topics  such  as  product  knowledge,  computer 
usage, customer service tips, and the relationship between our Company and veterinarians.  Our customer care 
representatives  respond  to  customers’  e-mails,  calls,  and  live  chats  that  are  related  to  products,  order  status, 
prices, and shipping.   We believe our customer care representatives are a valuable source of feedback regarding 
customer satisfaction. 

3

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Warehousing and Shipping 

We inventory our products and fill most customer orders from our corporate headquarters in Pompano Beach, 
Florida.   We  have  an  in-house  fulfillment  and  distribution  operation,  which  is  used  to  manage  the  entire  supply 
chain,  beginning  with  the  placement  of  the  order,  continuing  through  order  processing,  and  then  fulfilling  and 
shipping of the product to the customer.  We offer a variety of shipping options, including next day delivery.  We 
ship  to  anywhere  in  the  United  States  served  by  the  United  States  Postal  Service,  Federal  Express,  or  UPS.  
Priority  orders  are  expedited  in  our  fulfillment  process.    Our  goal  is  to  ship  the  products  the  same  day  that  the 
order is received.  For prescription medications, our goal is to ship the product immediately after the prescription 
has been authorized by the customer’s veterinarian. 

Purchasing 

We purchase our products from a variety of sources, including certain manufacturers, domestic distributors, 
and wholesalers.  There were five suppliers from whom we purchased approximately 50% of all products in fiscal 
2014.    We  purchase  the  majority  of  the  health  and  nutritional  supplements  directly  from  manufacturers.    We 
believe having strong relationships with product manufacturers will ensure the availability of an adequate volume 
of  products  ordered  by  our  customers,  and  will  enable  us  to  provide  more  and  better  product  information.  
Historically,  substantially  all  the  major  manufacturers  of  prescription  and  non-prescription  medications  have 
declined to sell these products to direct marketing companies, such as our Company.  (See Risk Factors.)  Part of 
our growth strategy includes developing direct relationships with the leading pharmaceutical manufacturers of the 
more popular prescription and non-prescription medications. 

Technology 

integrated 

We  utilize 

technologies 

in  our  call  centers,  e-commerce,  order  entry,  and 

inventory 
control/fulfillment  operations.    Our  systems  are  custom  configured  by  the  Company  to  optimize  our  computer 
telephone  integration  and  mail-order  processing.    The  systems  are  designed  to  maintain  a  large  database  of 
specialized information and process a large volume of orders efficiently and effectively.  Our systems provide our 
customer care representatives, and our customers on our website, with real time product availability information 
and updated customer information to enhance our customer care.  We also have an integrated direct connection 
for processing credit cards to ensure that a valid credit card number and authorization have been received at the 
same time our customer care representatives are on the phone with the customer or when a customer submits an 
order on our website.  Our information systems provide our customer care representatives with records of all prior 
contact  with  a  customer,  including  the  customer’s  address,  phone  number,  e-mail  address,  prescription 
information, order history, payment history, and notes. 

Competition 

The pet medications market is competitive and highly fragmented.  Our competitors consist of veterinarians, 
and  online  and  traditional  retailers.    We  believe  that  the  following  are  the  principal  competitive  factors  in  our 
market: 

•  Product  selection  and  availability,  including  the  availability  of  prescription  and  non-prescription 

medications; 
•  Brand recognition; 
•  Reliability and speed of delivery; 
•  Personalized service and convenience; 
•  Price; and 
•  Quality of website content. 

We  compete  with  veterinarians  for  the  sale  of  prescription  and  non-prescription  pet  medications  and  other 
health  products.    Many  pet  owners  may  prefer  the  convenience  of  purchasing  their  pet  medications  or  other 
health  products  at  the  time  of  a  veterinarian  visit.    In  order  to  effectively  compete  with  veterinarians,  we  must 
continue to educate pet owners about the service, convenience, and savings offered by our Company. 

4

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
According  to  the  American  Pet  Products  Manufacturers  Association,  pet  spending  in  the  United  States 
increased 4.5% to $55.7 billion  in 2013.  Pet supplies and medications represented $13.1 billion, or 24% of the 
total spending on pets in the United States.  The pet medication market that we participate in is estimated to be 
approximately $4.0 billion, with veterinarians having the majority of the market share.  The dog and cat population 
is approximately 179 million, with approximately 68% of all households having a pet. 

We  believe  that  the  following  are  the  main  competitive  strengths  that  differentiate  1-800-PetMeds  from  the 

competition: 

“1-800-PetMeds” brand name; 

•  Channel leader, in an estimated $4.0 billion industry; 
• 
•  Licensed pharmacy to conduct business in 50 states, and awarded Vet-VIPPSCM (Veterinary-Verified 
Internet Pharmacy Practice Site) accreditation by the National Association of Boards of Pharmacy®; 

•  Exceptional customer care and support 

Intellectual Property 

We  conduct  our  business  under  the  trade  name  “1-800-PetMeds”  and  use  a  family  of  trade  names  all 
containing the term “PetMeds” or “PetMed” in some form.   We believe the “1-800-PetMeds” trade name, which is 
also  our  toll-free  telephone  number,  and  the  “PetMeds”  family  of  trademarks,  have  added  significant  value  and 
are an important factor in the marketing of our products. We have also obtained the right to use and control the 
www.petmedexpress.com, 
Internet 
www.petmed.com, and www.petmeds.com.   We do not expect to lose the ability to use the Internet addresses; 
however, there can be no assurance in this regard and the loss of these addresses may have a material adverse 
effect  on  our  financial  position  and  results  of  operations.    We  are  the  exclusive  owners  of  United  States 
Trademark Registrations for “PetMed Express and Design®,” “1888PetMeds and Design®,” “1-800-PetMeds and 
Design®,” 1-800-PetMeds®,” and “PetMeds®.” 

www.1800petmeds.com, 

www.1888petmeds.com, 

addresses 

Government Regulation 

Dispensing  prescription  medications  is  governed  at  the  state  level  by  Boards  of  Pharmacy,  or  similar 
regulatory agencies, of each state where prescription medications are dispensed.  We are subject to regulation by 
the State of Florida and are licensed as a community pharmacy by the Florida Board of Pharmacy.  Our current 
license is valid until February 28, 2015, and prior to that date a renewal application will be submitted to the Board 
of Pharmacy.  Our pharmacy practice is also licensed and/or regulated by 49 other state pharmacy boards and, 
with  respect  to  our  products,  by  other  regulatory  authorities  including,  but  not  necessarily  limited  to,  the  United 
States  Food  and  Drug  Administration  (“FDA”)  and  the  United  States  Environmental  Protection  Agency.    As  a 
licensed  pharmacy  in  the  State  of  Florida,  we  are  subject  to  the  Florida  Pharmacy  Act  and  regulations 
promulgated thereunder.  To the extent that we are unable to maintain our license as a community pharmacy with 
the Florida Board of Pharmacy, or if we do not maintain the licenses granted by other state pharmacy boards, or if 
we  become  subject  to  actions  by  the  FDA,  or  other  enforcement  regulators,  our  distribution  of  prescription 
medications to pet owners could cease, which could have a material adverse effect on our financial condition and 
results of operations. 

Employees 

We currently have 190 full time employees, including: 110  in customer care and marketing; 31  in fulfillment 
and  purchasing;  38  in  our  pharmacy;  3  in  information  technology;  3  in  administrative  positions;  and  5  in 
management.  None of our employees are represented by a labor union, or governed by any collective bargaining 
agreements.  We consider relations with our employees to be satisfactory. 

Available Information 

We file annual, quarterly, and current reports, proxy statements, and other information with the Securities and 
Exchange Commission ("SEC").  Our SEC filings, including our annual reports on Form 10-K, quarterly reports on 
Form 10-Q, current reports on Form 8-K, and any amendments to those reports filed or furnished pursuant to the 
Exchange Act are available free of charge over the Internet on our website at www.1800petmeds.com or at the 
SEC's  web  site  at  www.sec.gov.    Our  SEC  filings  will  be  available  through  our  website  as  soon  as  reasonably 
practicable after we have electronically filed or furnished them to the SEC. Information contained on our website 
is not incorporated by reference into this Annual Report on Form 10-K.   

5

 
  
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

You  should  carefully  consider  the  risks  and  uncertainties  described  below,  and  all  the  other  information 
included  in  this  Annual  Report  on  Form  10-K  before  you  decide  to  invest  in  our  common  stock.    Any  of  the 
following  risks could  materially  adversely  affect  our  business,  financial  condition,  or  operating  results  and  could 
result in a loss of your investment. 

We  may  inadvertently  fail  to  comply  with  various  state  regulations  covering  the  dispensing  of  prescription  pet 
medications which may subject us to reprimands, sanctions, probations, fines, suspensions, or the loss of one or 
more of our pharmacy licenses. 

The  sale  and  delivery  of  prescription  pet  medications  is  generally  governed  by  state  laws  and  state 
regulations.    Since  our  pharmacy  is  located  in  the  State  of  Florida,  the  Company  is  governed  by  the  laws  and 
regulations of the State of Florida.  Each prescription pet medication sale we make is likely also to be covered by 
the laws of the state where the customer is located.  The laws and regulations relating to the sale and delivery of 
prescription  pet  medications  vary  from  state  to  state,  but  generally  require  that  prescription  pet  medications  be 
dispensed with the authorization from a prescribing veterinarian.  To the extent that we are unable to maintain our 
license  as  a  community  pharmacy  with  the  Florida  Board  of  Pharmacy,  or  if  we  do  not  maintain  the  licenses 
granted by other state boards, or if we become subject to actions by the FDA, or other enforcement regulators, 
our dispensing of prescription medications to pet owners could cease, which could have a material adverse effect 
on our operations. 

The  Company  is  a  party  to  routine  litigation  and  administrative  complaints  incidental  to  its  business.  
Management  does  not  believe  that  the  resolution  of  any  or  all  of  such  routine  litigation  and  administrative 
complaints is likely to have a material adverse effect on the Company’s financial condition or results of operations.  
While we make every effort to fully comply with all applicable state rules, laws, and regulations, from time to time 
we  have  been  the  subject  of  administrative  complaints  regarding  the  authorization  of  prescriptions  prior  to 
shipment.  We cannot assure  you that  we  will not continue to be the subject of administrative complaints in the 
future.  We cannot guarantee you that we will not be subject to reprimands, sanctions, probations, or fines, or that 
one  or  more  of  our  pharmacy  licenses  will  not  be  suspended  or  revoked.    If  we  were  unable  to  maintain  our 
license as a community pharmacy in the State of Florida, or if we are not granted licensure in a state that begins 
to  require  licensure,  or  if  one  or  more  of  the  licenses  granted  by  other  state  boards  should  be  suspended  or 
revoked,  our  ability  to  continue  to  sell  prescription  medications  and  to  continue  our  business  as  it  is  presently 
conducted could be in jeopardy. 

We currently purchase a portion of our prescription and non-prescription medications from third party distributors 
and  we  are  not  an  authorized  distributor  of  these  products.    We  do  not  have  any  guaranteed  supply  of 
medications at any pre-established prices. 

The  majority  of  our  sales  were  attributable  to  sales  of  prescription  and  non-prescription  medications.  

Historically, substantially all the major pharmaceutical manufacturers have declined to sell prescription and non-
prescription  pet  medications  directly  to  us.    In  order  to  assure  a  supply  of  these  products,  we  purchase 
medications from various secondary sources, including a variety of domestic distributors.  Our business strategy 
includes  seeking  to  establish  direct  purchasing  arrangements  with  major  pet  pharmaceutical  manufacturing 
companies.  If we are not successful in achieving this goal, we will continue to rely upon secondary sources. 

We cannot guarantee that if we continue to purchase prescription and non-prescription pet medications from 
secondary sources that we will be able to purchase an adequate supply to meet our customers’ demands, or that 
we  will  be  able  to  purchase  these  products  at  competitive  prices.    As  these  products  represent  a  significant 
portion of our sales, our failure to fill customer orders for these products could adversely impact our sales.  If we 
are forced to pay higher prices for these products to ensure an adequate supply, we cannot guarantee that we will 
be able to pass along to our customers any increases in the prices we pay for these medications.  This inability to 
pass along increased prices could materially adversely affect our financial condition and results of operations. 

6

 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Our  failure  to  properly  manage  our  inventory  may  result  in  excessive  inventory  carrying  costs,  or  inadequate 
supply of products, which could materially adversely affect our financial condition and results of operations. 

Our current product line contains approximately 3,000 SKUs.  A significant portion of our sales is attributable 
to  products  representing  approximately  100  SKUs,  including  the  most  popular  flea  and  tick,  and  heartworm 
preventative brands.  We need to properly manage our inventory to provide an adequate supply of these products 
and avoid excessive inventory of the products representing the balance of the SKUs.  We generally place orders 
for products with our suppliers based upon our internal estimates of the amounts of inventory we will need to fill 
future orders.  These estimates may be significantly different from the actual orders we receive.   

In  the  event  that  subsequent  orders  fall  short  of  original  estimates,  we  may  be  left  with  excess  inventory.  
Significant excess inventory could result in price discounts and increased inventory carrying costs.  Similarly, if we 
fail to have an adequate supply of some SKUs, we may lose sales opportunities.  We cannot guarantee that we 
will  maintain  appropriate  inventory  levels.    Any  failure  on  our  part  to  maintain  appropriate  inventory  levels  may 
have a material adverse effect on our financial condition and results of operations. 

Resistance from veterinarians to authorize prescriptions, or attempts/efforts on their part to discourage pet owners 
to  purchase  from  internet  mail-order  pharmacies  could  cause  our  sales  to  decrease  and  could  materially 
adversely affect our financial condition and results of operations. 

Since we began our operations some veterinarians have resisted providing our customers with a copy of their 
pet’s  prescription  or  authorizing  the  prescription  to  our  pharmacy  staff,  thereby  effectively  preventing  us  from 
filling  such  prescriptions  under  state  law.    We  have  also  been  informed  by  customers  and  consumers  that 
veterinarians have tried to discourage pet owners from purchasing from internet mail-order pharmacies.  Sales of 
prescription medications represented approximately 44% of our sales for the fiscal year.  Although veterinarians in 
some states are required by law to provide a pet owner with a prescription if medically appropriate, if the number 
of  veterinarians  who  refuse  to  authorize  prescriptions  should  increase,  or  if  veterinarians  are  successful  in 
discouraging pet owners from purchasing from internet mail-order pharmacies, our sales could decrease and our 
financial condition and results of operations may be materially adversely affected. 

Significant portions of our sales are made to residents of eight states.  If we should lose our pharmacy license in 
one  or  more  of  these  states,  our  financial  condition  and  results  of  operations  would  be  materially  adversely 
affected. 

While we ship pet medications to customers in all 50 states, approximately 50% of our sales for the fiscal year 
ended  March  31,  2014  were  made  to  customers  located  in  the  states  of  California,  Florida,  New  York,  Texas, 
Pennsylvania, Virginia, North Carolina, and New Jersey.   If for any reason our license to operate a pharmacy in 
one or more of those states should be suspended or revoked, or if it is not granted or renewed, our ability to sell 
prescription  medications  to  residents  of  those  states  would  cease  and  our  financial  condition  and  results  of 
operations in future periods would be materially adversely affected.   

We  face  significant  competition  from  veterinarians  and  online  and  traditional  retailers  and  may  not  be  able  to 
compete profitably with them. 

We  compete  directly  and  indirectly  with  veterinarians  for  the  sale  of  pet  medications  and  other  health 
products.    Veterinarians  hold  a  competitive  advantage  over  us  because  many  pet  owners  may  find  it  more 
convenient or preferable to purchase these products directly from their veterinarians at the time of an office visit.  
We  also  compete  directly  and  indirectly  with  both  online  and  traditional  retailers.    Both  online  and  traditional 
retailers  may  hold  a  competitive  advantage  over  us  because  of  longer  operating  histories,  established  brand 
names,  greater  resources,  and/or  an  established  customer  base.    Online  retailers  may  have  a  competitive 
advantage  over  us  because  of  established  affiliate  relationships  to  drive  traffic  to  their  website.    Traditional 
retailers may hold a competitive advantage over us because pet owners may prefer to purchase these products 
from  a  store  instead  of  online  or  through  catalog  or  telephone  methods.    In  order  to  effectively  compete  in  the 
future, we may be required to offer promotions and other incentives, which may result in lower operating margins 
and adversely affect the results of operations. 

We  also  face  a  significant  challenge  from  our  competitors  forming  alliances  with  each  other,  such  as  those 
between  online  and  traditional  retailers.  These  relationships  may  enable  both  their  retail  and  online  stores  to 
negotiate better pricing and better terms from suppliers by aggregating the demand for products and negotiating 
volume discounts, which could be a competitive disadvantage to us. 

7

 
  
 
 
 
 
 
  
 
 
 
 
The content of our website could expose us to various kinds of liability, which, if prosecuted successfully, could 
negatively impact our business. 

Because  we  post  product  and  pet  health  information  and  other  content  on  our  website,  we  face  potential 
liability  for  negligence,  copyright  infringement,  patent  infringement,  trademark  infringement,  defamation,  and/or 
other claims based on the nature and content of the materials we post.  Various claims have been brought, and 
sometimes  successfully  prosecuted,  against  Internet  content  distributors.   We  could  be  exposed  to  liability  with 
respect  to  the  unauthorized  duplication  of  content  or  unauthorized  use  of  other  parties’  proprietary  technology.  
Although we maintain general liability insurance, our insurance may not cover potential claims of this type, or may 
not be adequate to indemnify us for all liability that may be imposed.  Any imposition of liability that is not covered 
by insurance, or is in excess of insurance coverage, could materially adversely affect our financial condition and 
results of operations. 

We  may  not  be  able  to  protect  our  intellectual  property  rights,  and/or  we  may  be  found  to  infringe  on  the 
proprietary rights of others. 

We rely on a combination of trademarks, trade secrets, copyright laws, and contractual restrictions to protect 
our intellectual property rights.  These afford only limited protection. Despite our efforts to protect our proprietary 
rights, unauthorized parties may attempt to copy our non-prescription private label generic equivalents, when and 
if  developed,  as  well  as  aspects  of  our  sales  formats,  or  to  obtain  and  use  information  that  we  regard  as 
proprietary, including the technology used to operate our website and our content, and our trademarks.  Litigation 
or proceedings before the  United States Patent and  Trademark Office or other bodies may be necessary  in the 
future to enforce our intellectual property rights, to protect our trade secrets and domain names, or to determine 
the  validity  and  scope  of  the  proprietary  rights  of  others.    Any  litigation  or  adverse  proceeding  could  result  in 
substantial costs and diversion of resources, and could seriously harm our business and operating results.  Third 
parties  may  also  claim  infringement  by  us  with  respect  to  past,  current,  or  future  technologies.   We  expect  that 
participants  in  our  market  will  be  increasingly  involved  in  infringement  claims  as  the  number  of  services  and 
competitors  in  our  industry  segment  grows.    Any  claim,  whether  meritorious  or  not,  could  be  time-consuming, 
result in costly litigation, cause service upgrade delays, or require us to enter into royalty or licensing agreements.  
These royalty or licensing agreements might not be available on terms acceptable to us or at all.   

If  we  are  unable  to  protect  our  Internet  addresses  or  to  prevent  others  from  using  Internet  addresses  that  are 
confusingly similar, our business may be adversely impacted. 

Our 

Internet  addresses,  www.1800petmeds.com,  www.1888petmeds.com,  www.petmedexpress.com, 
www.petmed.com, and www.petmeds.com are critical to our brand recognition and our overall success.  If we are 
unable to protect these Internet addresses, our competitors could capitalize on our brand recognition.  There may 
be  similar  Internet  addresses  used  by  competitors.    Governmental  agencies  and  their  designees  generally 
regulate  the  acquisition  and  maintenance  of  Internet  addresses.    The  regulation  of  Internet  addresses  in  the 
United  States  and  in  foreign  countries  has  changed,  and  may  undergo  further  change  in  the  near  future.  
Furthermore, the relationship between regulations governing Internet addresses and laws protecting trademarks 
and similar proprietary rights is unclear.  Therefore, we may not be able to protect our own Internet addresses, or 
prevent third parties from acquiring Internet addresses that are confusingly similar to, infringe upon, or otherwise 
decrease the value of our Internet addresses. 

Since all of our operations are housed in a single location, we are more susceptible to business interruption in the 
event of damage to or disruptions in our facility. 

Our  headquarters  and  distribution  center  are  located  in  two  buildings  in  one  location  in  South  Florida,  and 
most  of  our  shipments  of  products  to  our  customers  are  made  from  this  sole  distribution  center.    We  have  no 
present plans to establish any additional distribution centers or offices.  Because we consolidate our operations in 
one location, we are more susceptible to power and equipment failures, and business interruptions in the event of 
fires, floods, and other natural disasters than if we had additional locations.  Furthermore, because we are located 
in South Florida, which is a hurricane-sensitive area, we are particularly susceptible to the risk of damage to, or 
total destruction of, our headquarters and distribution center and surrounding transportation infrastructure caused 
by a hurricane.  We cannot assure you that we are adequately insured to cover the amount of any losses relating 
to  any  of  these  potential  events,  business  interruptions  resulting  from  damage  to  or  destruction  of  our 
headquarters and distribution center, or power  and  equipment failures relating  to our call center  or  websites, or 
interruptions  or  disruptions  to  major  transportation  infrastructure,  or  other  events  that  do  not  occur  on  our 
premises.    The  occurrence  of  one  or  more  of  these  events  could  adversely  impact  our  ability  to  generate 
revenues in future periods. 

8

 
  
 
 
 
 
 
 
 
Our operating results are difficult to predict and may fluctuate, and a portion of our sales are seasonal. 

Factors that may cause our operating results to fluctuate include: 

•  Our  ability  to  obtain  new  customers  at  a  reasonable  cost,  retain  existing  customers,  or  encourage 

reorders; 

•  Our ability to increase the number of visitors to our website, or our ability to convert visitors to our website 

into customers; 

•  The mix of medications and other pet products sold by us; 
•  Our ability to manage inventory levels or obtain an adequate supply of products; 
•  Our ability to adequately maintain, upgrade, and develop our website, the systems that we use to process 

customers’ orders and payments, or our computer network; 
Increased competition within our market niche; 

• 
•  Price competition; 
•  New products introduced to the market, including generics; 
• 
•  The amount and timing of operating costs and capital expenditures relating to expansion of our product 

Increases in the cost of advertising; 

line or operations; 

•  Disruption  of  our  toll-free  telephone  service,  technical  difficulties,  or  systems  and  Internet  outages  or 

slowdowns; and 

•  Unfavorable general economic trends. 

Because  our  operating  results  are  difficult  to  predict,  we  believe  that  quarter-to-quarter  comparisons  of  our 
operating  results  are  not  a  good  indication  of  our  future  performance.    The  majority  of  our  product  sales  are 
affected  by  the  seasons,  due  to  the  seasonality  of  mainly  heartworm,  and  flea  and  tick  medications.    For  the 
quarters ended June 30, 2013, September 30, 2013, December 31, 2013, and March 31, 2014, Company sales 
were 32%, 26%, 21%, and 21%, respectively.  In addition to the seasonality of our sales, our annual and quarterly 
operating results have fluctuated in the past and may fluctuate significantly in the future due to a variety of factors, 
including  weather,  many  of  which  are  out  of  our  control.    Any  change  in  one  or  more  of  these  factors  could 
materially adversely affect our financial condition and results of operations in future periods. 

Our stock price fluctuates from time to time and may fall below expectations of securities analysts and investors, 
and could subject us to litigation, which may result in you suffering a loss on your investment. 

The market price of our common stock may fluctuate significantly in response to a number of factors, many of 
which  are  out  of  our  control.    These  factors  include:  quarterly  variations  in  operating  results;  changes  in 
accounting  treatments  or  principles;  announcements  by  us  or  our  competitors  of  new  products  and  services 
offerings;  significant  contracts,  acquisitions,  or  strategic  relationships;  additions  or  departures  of  key  personnel; 
any future sales of our common stock or other securities; stock market price and volume fluctuations of publicly-
traded companies; and general political, economic, and market conditions. 

In  some  future  quarter  our  operating  results  may  fall  below  the  expectations  of  securities  analysts  and 
investors, which could result in a decrease in the trading price of our common stock.  In the past, securities class 
action litigation has often been brought against a company following periods of volatility in the market price of its 
securities.  We may be the target of similar litigation in the future.  Securities litigation could result in substantial 
costs and divert management's attention and resources, which could seriously harm our business and operating 
results. 

We may issue additional shares of preferred stock that could defer a change of control or dilute the interests of 
our common stockholders.  Our charter documents could defer a takeover effort which could inhibit your ability to 
receive an acquisition premium for your shares. 

Our  charter  permits  our  Board  of  Directors  to  issue  up  to  5.0  million  shares  of  preferred  stock  without 
stockholder  approval.    Currently  there  are  2,500  shares  of  our  Convertible  Preferred  Stock  issued  and 
outstanding.    This  leaves  a  little  less  than  5.0  million  shares  of  preferred  stock  available  for  issuance  at  the 
discretion  of  our  Board  of  Directors.    These  shares,  if  issued,  could  contain  dividend,  liquidation,  conversion, 
voting, or other rights which could adversely affect the rights of our common stockholders and which could also be 
utilized,  under  some  circumstances,  as  a  method  of  discouraging,  delaying,  or  preventing  a  change  in  control.  
Provisions of our articles of incorporation, bylaws and Florida law could make it more difficult for a third party to 
acquire us, even if many of our stockholders believe it is in their best interest. 

9

 
  
 
 
 
 
  
                    
 
 
 
The United States Environmental Protection Agency (“EPA”) has announced its intention to increase restrictions 
on flea and tick products and to caution consumers to use these products with extra care.  The Company’s sales 
and profits in future periods could be adversely impacted if sales for these products decline. 

The EPA has taken a series of actions to increase the safety of spot-on pesticide products for flea and tick 
control for cats and dogs.  In 2008 the EPA received complaints about certain “spot-on” pest prevention products, 
including some flea and tick control products that the Company currently sells.  The complaints reported adverse 
reactions ranging from mild effects such as skin irritations to more serious effects such as seizures and, in some 
cases, death of the pet.  Since that time, the EPA received additional information from the pet spot-on pesticide 
registrants  and  others  and  began  an  intensive  evaluation  of  these  products.  Among  immediate  actions  that  the 
EPA  is  going  to  pursue  are:  requiring  manufacturers  of  spot-on  pesticide  products  to  improve  labeling,  making 
instructions clearer to prevent product misuse; requiring more precise label instructions to ensure proper dosage 
per  pet  weight;  requiring  clear  markings  to  differentiate  between  dog  and  cat  products,  and  disallowing  similar 
brand names for dog and cat products. There can be no assurances that this action or future actions by the EPA 
will not adversely affect our future sales and profits. 

A failure of our information systems or any security breach or unauthorized disclosure of confidential information 
could have a material adverse effect on our business.  

Our business is dependent upon the efficient operation of our information systems. In particular,  we rely  on 
our information systems to effectively manage our business model strategy, with tools to track and manage sales, 
inventory,  marketing,  customer  service  efforts,  the  preparation  of  our  consolidated  financial  and  operating 
data, credit  card  information,  and  customer  information.    The  failure  of  our  information  systems  to  perform  as 
designed  or  the  failure  to  maintain  and  enhance  or  protect  the  integrity  of  these  systems  could  disrupt  our 
business operations, impact sales and the results of operations, expose us to customer or third-party claims, or 
result  in  adverse  publicity.    Additionally,  we  collect,  process,  and  retain  sensitive  and  confidential  customer 
information  in  the  normal  course  of  our  business.    Despite  the  security  measures  we  have  in  place  and  any 
additional  measures  we  may  implement  in  the  future,  our  facilities  and  systems,  and  those  of  our  third-party 
service  providers,  could  be  vulnerable  to  security  breaches,  computer  viruses,  lost  or  misplaced  data, 
programming errors, human errors, acts of vandalism, or other events.  Any security breach or event resulting in 
the misappropriation, loss, or other unauthorized disclosure of confidential information, whether by us directly or 
our  third-party  service  providers,  could  damage  our  reputation,  expose  us  to  the  risks  of  litigation  and  liability, 
disrupt our business, or otherwise affect our results of operations. 

10

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None 

ITEM 2.  PROPERTIES 

Our  facilities,  including  our  principal  executive  offices,  are  located  at  1441  S.W.  29th  Avenue  and  2900 
Gateway Drive, Pompano Beach, Florida 33069.  The Company leases its 65,300 square foot executive offices, 
warehouse facility and customer service and pharmacy contact centers under a non-cancelable operating lease, 
through May 31, 2015.  On April 30, 2014, the Company entered into a seventh amendment of its operating lease 
to extend its existing lease until December 1, 2016.  The Company is responsible for certain maintenance costs, 
taxes, and insurance under this lease.  The future minimum annual lease payments are as follows: $794,000 for 
fiscal 2015, $796,000 for fiscal 2016, and $585,000 for fiscal 2017, for a lease payment total of $2.2 million.  Rent 
expense  was  $785,000,  $767,000,  and  $745,000  for  the  fiscal  years  ended  March  31,  2014,  2013  and  2012, 
respectively.    We  believe  that  our  facilities  are  sufficient  for  our  current  needs  and  are  in  good  condition  in  all 
material respects. 

ITEM 3.  LEGAL PROCEEDINGS 

The  Company  has  settled  complaints  that  had  been  filed  with  various  states’  pharmacy  boards  in  the  past.  
There can be no assurances made that other states will not attempt to take similar actions against the Company 
in the future.  The Company initiates litigation to protect its trade or service marks.  There can be no assurance 
that  the  Company  will  be  successful  in  protecting  its  trade  or  service  marks.    Legal  costs  related  to  the  above 
matters are expensed as incurred. 

ITEM 4. MINE SAFETY DISCLOSURES 

   Not applicable.  

11

 
  
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

      Our common stock is traded on the NASDAQ Global  Select  Market (“NASDAQ”) under the symbol “PETS.”  
The prices set forth below reflect the range of high and low closing sale prices per share in each of the quarters of 
fiscal 2014 and 2013 as reported by the NASDAQ. 

Fiscal 2014:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Fiscal 2013:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

High
$13.73
$17.17
$16.94
$16.65

High
$13.76
$12.35
$12.39
$14.37

Low
$12.37
$12.82
$14.58
$12.62

Low
$11.07
$9.36
$9.95
$11.09

There  were  83  holders  of  record  of  our  common  stock  at  May  27,  2014,  and  approximately  18,000  of  our 
holders  are  “street  name”  or  beneficial  holders,  whose  shares  are  held  by  banks,  brokers,  or  other  financial 
institutions. 

During fiscal 2013 and 2014, our Board of Directors declared the following dividends: 

Declaration Date

May 7, 2012
July 30, 2012
October 29, 2012
December 3, 2012
January 28, 2013

May 3, 2013
July 26, 2013
October 28, 2013
January 30, 2014

Per Share 
Dividend

$0.150
$0.150
$0.150
$1.000
$0.150

$0.150
$0.170
$0.170
$0.170

Record Date

May 14, 2012
August 13, 2012
November 9, 2012
December 14, 2012
February 8, 2013

May 15, 2013
August 12, 2013
November 8, 2013
February 12, 2014

Total Amount 
(In thousands)

$              
$              
$              
$            
$              

3,050
3,049
3,001
20,001
3,000

$              
$              
$              
$              

3,016
3,433
3,432
3,432

Payment Date

May 25, 2012
August 24, 2012
November 23, 2012
December 24, 2012
February 22, 2013

May 24, 2013
August 23, 2013
November 22, 2013
February 21, 2014

On  May  5,  2014,  the  Company’s  Board  of  Directors  declared  a  quarterly  dividend  of  $0.17  per  share  on  its 
common stock.  The $3.4  million  dividend  was paid  on May  23, 2014, to shareholders of record at the close of 
business  on  May  16,  2014.    The  Company  intends  to  continue  to  pay  regular  quarterly  dividends;  however  the 
declaration and payment of future dividends is discretionary and will be subject to a determination by the Board of 
Directors each quarter following its review of the Company’s financial performance. 

  Share Repurchase Plan 

On November 8, 2006, the Company's Board of Directors approved a share repurchase plan of up to $20.0 
million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of  Directors 
approved  a  second,  third,  and  fourth  share  repurchase  plan,  respectively,  each  for  an  additional  $20.0  million.  
The repurchase plan is intended to be implemented through purchases made from time to time in either the open 
market  or  through  private  transactions  at  the  Company's  discretion,  subject  to  market  conditions  and  other 
factors, in accordance with Securities and Exchange Commission requirements.  There can be no assurances as 
to the precise number of shares that will be repurchased under the share repurchase plan, and the Company may 
discontinue the share repurchase plan at any time subject to compliance with applicable regulatory requirements.  
Shares  purchased  pursuant  to  the  share  repurchase  plan  will  either  be  cancelled  or  held  in  the  Company's 
treasury. 

12

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During fiscal 2014 the Company did not repurchase any shares, and as of March 31, 2014, the Company had 
approximately  $10.2  million  remaining  under  the  Company’s  share  repurchase  plan.    During  fiscal  2013  the 
Company  repurchased  approximately  397,000  shares  of  the  Company’s  outstanding  common  stock  for 
approximately $3.9 million, averaging approximately $9.74 per share.  All shares repurchased in fiscal 2013 were 
subsequently  retired.    Since  the  inception  of  the  share  repurchase  plan,  approximately  5.6  million  shares  have 
been repurchased under the plan for approximately $69.8 million, averaging approximately $12.54 per share.   

Performance Graph 

Set forth below is a line graph comparing the five year cumulative performance of our Common Stock with the 
Standard  &  Poor’s  Composite-500  Stock  Index  (the  “S&P  500”),  the  Nasdaq  Composite,  and  the  Russell  2000, 
from March 31, 2009 to March 31, 2014.  The graph assumes that $100 was invested on March 31, 2009 in each 
of our Common Stock, the S&P 500, the Nasdaq Composite, and the Russell 2000.  Because we have historically 
paid dividends on a quarterly basis, the graph assumes that dividends were reinvested.  The performance graph 
and related information below shall not be deemed “filed” with the Securities and Exchange Commission, nor shall 
such information be incorporated by reference into any future filing under the Securities Act of 1933 or Securities 
Exchange Act of 1934, each as amended, except to the extent that we specifically incorporate it by reference into 
such filing. 

Russell  2000

Nasdaq  Composite

S&P 500

PetMed Express,  Inc.

300.00

250.00

200.00

150.00

100.00

50.00

0.00

9
0
0
2

,

1
3

h
c
r
a
M
e
d
a
m

t
n
e
m
t
s
e
v
n

I

0
0
1
$

f
o
e
u

l

a
V

3/31/2009

3/31/2010

3/31/2011

3/31/2012

3/31/2013

3/31/2014

Nasdaq Composite

S&P 500

Russell 2000

PetMed Express, Inc.

Performance graph data: 

Fiscal Year Ended March 31,

Nasdaq Composite
S&P 500
Russell 2000
PetMed Express, Inc.

2009

100.00

100.00

100.00

100.00

2010

158.29

149.77

162.77

136.80

2012

210.25

187.99

204.37

82.40

2013

218.09

214.24

237.69

102.52

2014

285.76

261.06

296.87

107.36

2011

185.49

173.20

204.75

100.65

13

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Securities Authorized for Issuance under Equity Compensation Plans 

The following table sets forth securities  authorized for issuance under  equity compensation  plans,  including 
individual  compensation  arrangements,  by  us  under  our  2006  Employee  Equity  Compensation  Restricted  Stock 
Plan and 2006 Outside Director Equity Compensation Restricted Stock Plan as of March 31, 2014: 

EQUITY COMPENSATION PLAN INFORMATION
(In thousands, except for per share amounts)

Plan category

2006 Employee Restricted Stock Plan

2006 Director Restricted Stock Plan

Total

Number of securities
to be issued upon
exercise of outstanding 
options, warrants
and rights

Weighted average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available
for future issuance
under equity 
compensation plans

732

212

944

-

-

478

272

750

14

 
  
 
 
 
                                   
                                  
                                   
                                  
                                   
                                  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The following selected financial data should be read together with "Management's Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations,"  the  Consolidated  Financial  Statements  and  notes  thereto,  and 
other financial information included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements 
of Income data set forth below for the fiscal years ended March 31, 2014, 2013, and 2012 and the Consolidated 
Balance Sheet data as of March 31, 2014 and 2013 have been derived from our audited Consolidated Financial 
Statements which are included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements of 
Income data set forth below for the fiscal years ended March 31, 2011 and 2010 and the Consolidated Balance 
Sheet  data  as  of  March  31,  2012,  2011  and  2010  have  been  derived  from  our  audited  Consolidated  Financial 
Statements which are not included in this Annual Report on Form 10-K. 

Sales
Cost of sales
Gross profit
Operating expenses
Net income
Net income per common share:
       Basic
       Diluted
Weighted average number of
  common shares outstanding:
       Basic
       Diluted
Cash dividends declared per
  common share

CONSOLIDATED STATEMENTS OF INCOME DATA
(In thousands, except for per share amounts)

Fiscal Year Ended March 31,

2014

2013

2012

2011

2010

$        

233,391
155,774
77,617
49,399
17,972

$        

227,829
150,708
77,121
50,116
17,165

$        

238,250
158,085
80,165
54,143
16,659

$        

231,642
147,686
83,956
50,932
20,871

$        

238,266
146,405
91,861
51,319
26,002

0.90
0.90

0.86
0.86

0.81
0.80

0.93
0.92

1.15
1.14

19,901
20,043

19,926
20,049

20,613
20,708

22,514
22,643

22,617
22,746

0.660

1.600

0.525

0.475

0.300

CONSOLIDATED BALANCE SHEET DATA
(In thousands)

2014

2013

March 31,

2012

2011

2010

Working capital
Total assets
Total liabilities
Shareholders' equity

$          

66,116
78,375
8,158
70,217

$          

59,760
73,179
9,165
64,014

$          

78,216
91,064
9,883
81,181

$          

80,643
106,287
9,282
97,005

$          

79,412
104,170
7,313
96,857

NON FINANCIAL DATA (UNAUDITED)
(In thousands)

2014

2013

March 31,

2012

2011

2010

New customers acquired
Total accumulated customers (1)

597
8,057

630
7,460

722
6,830

645
6,108

815
5,463

(1) includes both active and inactive customers

15

 
  
 
 
 
          
          
          
          
          
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
                
                
                
                
                
                
                
                
                
                
            
            
            
            
            
            
            
            
            
            
              
              
              
              
              
            
            
            
          
          
              
              
              
              
              
            
            
            
            
            
                 
                 
                 
                 
                 
              
              
              
              
              
ITEM  7.  MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS 

Executive Summary 

PetMed Express was incorporated in the state of Florida in January 1996.  The Company’s common stock is 
traded  on  the  NASDAQ  Global  Select  Market  under  the  symbol  “PETS.”    The  Company  began  selling  pet 
medications and other pet health products in September 1996.  In March 2010 the Company started offering for 
sale additional pet supplies on its website, and these items are drop shipped to customers by third party vendors. 
Presently, the Company’s product line includes approximately 3,000 of the most popular pet medications, health 
products, and supplies for dogs and cats. 

The  Company  markets  its  products  through  national  television,  online,  and  direct  mail/print  advertising 
campaigns  which  aim  to  increase  the  recognition  of  the  “1-800-PetMeds”  brand  name,  and  “PetMeds”  family  of 
trademarks,  increase  traffic  on  its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize 
repeat  purchases.    Approximately  79%  of  all  sales  were  generated  via  the  Internet  in  fiscal  2014,  compared  to 
77% in fiscal 2013.  The Company’s sales consist of products sold mainly to retail consumers.  The twelve-month 
average purchase was approximately $75 and $73 per order for the fiscal years ended March 31, 2014 and 2013, 
respectively. 

Critical Accounting Policies 

Our discussion and analysis of our financial condition and the results of our operations are based upon our 
Consolidated Financial Statements and the data used to prepare them.  The Company’s Consolidated Financial 
Statements have been prepared in accordance with accounting principles generally accepted in the United States 
of America.  On an ongoing basis we re-evaluate our judgments and estimates including those related to product 
returns,  bad  debts,  inventories,  and  income  taxes.    We  base  our  estimates  and  judgments  on  our  historical 
experience,  knowledge  of  current  conditions,  and  our  beliefs  of  what  could  occur  in  the  future  considering 
available  information.  Actual results may  differ from these estimates under different assumptions or conditions.  
Our estimates are guided by observing the following critical accounting policies. 

Revenue recognition  

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  primarily  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the rights of 
ownership and risk of loss have passed to the customer.  Outbound shipping and handling fees are included in 
sales  and  are  billed  upon  shipment.    Shipping  expenses  are  included  in  cost  of  sales.    The  majority  of  the 
Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three 
banking  days.    Credit  card  sales  minimize  accounts  receivable  balances  relative  to  sales.    The  Company 
maintains  an  allowance  for  doubtful  accounts  for  losses  that  the  Company  estimates  will  arise  from  customers’ 
inability to make required payments, arising from either credit card charge-backs or insufficient funds checks.  The 
Company determines its estimates of the uncollectibility of accounts receivable by analyzing historical bad debts 
and current economic trends.  The allowance for doubtful accounts was approximately $7,000 at March 31, 2014, 
compared to $5,000 at March 31, 2013. 

Valuation of inventory 

Inventories consist of prescription and non-prescription pet medications and pet supplies that are available for 
sale and are priced at the lower of cost or market value using a weighted average cost method.  The Company 
writes  down  its  inventory  for  estimated  obsolescence.    The  inventory  reserve  was  approximately  $90,000  and 
$79,000 as of March 31, 2014 and 2013, respectively. 

Advertising 

The Company's advertising expense consists primarily of television advertising, Internet marketing, and direct 
mail/print  advertising.    Television  advertising  costs  are  expensed  as  the  advertisements  are  televised.    Internet 
costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related 
catalogs, brochures, and postcards are produced, distributed, or superseded. 

16

 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
Accounting for income taxes 

The  Company  accounts  for  income  taxes  under  the  provisions  of  ASC  Topic  740,  (“Accounting  for  Income 
Taxes”), which generally requires the recognition of deferred tax assets and liabilities for the expected future tax 
benefits  or  consequences  of  events  that  have  been  included  in  the  Consolidated  Financial  Statements  or  tax 
returns.  Under this method, deferred tax assets and liabilities are determined based on differences between the 
financial  reporting  carrying  values  and  the  tax  bases  of  assets  and  liabilities,  and  are  measured  by  applying 
enacted tax rates and laws for the taxable years in which those differences are expected to reverse. 

Results of Operations 

The following should be read in conjunction with the Company’s Consolidated Financial Statements and the 
related notes thereto included elsewhere herein.  The following table sets forth, as a percentage of sales, certain 
operating data appearing in the Company’s Consolidated Statements of Comprehensive Income: 

Sales

Cost of sales

Gross profit

Operating expenses:

     General and administrative

     Advertising

     Depreciation

Total operating expenses

Income from operations

Total other income

Income before provision for income taxes 

Provision for income taxes 

Fiscal Year Ended March 31,

2014

2013

2012

100.0

%

100.0

%

100.0

%

66.7

33.3

9.2

11.6

0.4

21.2

12.1

0.1

12.2

4.5

66.1

33.9

9.5

12.0

0.5

22.0

11.9

0.1

12.0

4.5

66.3

33.7

9.4

12.8

0.6

22.8

10.9

0.2

11.1

4.1

Net income

7.7

%

7.5

%

7.0

%

Fiscal 2014 Compared to Fiscal 2013 

Sales 

Sales  increased  by  approximately  $5.6  million,  or  2.4%,  to  approximately  $233.4  million  for  the  fiscal  year 
ended March 31, 2014, from approximately $227.8 million for the fiscal year ended March 31, 2013.  The increase 
in  sales  for  the  fiscal  year  ended  March  31,  2014  can  be  attributed  to  increased  reorder  sales,  offset  by  a 
reduction to new order sales.  Our sales increase was also due to an increase in the average order size during 
the  year.    The  Company  acquired  approximately  597,000  new  customers  for  the  year  ended  March  31,  2014, 
compared to approximately 630,000 new customers for the same period the prior year.     

17

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
       
       
         
         
         
         
         
         
           
           
           
         
         
         
           
           
           
         
         
         
         
         
         
           
           
           
         
         
         
           
           
           
           
           
           
The following chart illustrates sales by various sales classifications: 

Sales (In thousands)

2014

%

2013

%

$ Variance

% Variance

Reorder Sales
New Order Sales

$          
$            

191,205
42,186

81.9%
18.1%

$         
$           

184,814
43,015

81.1%
18.9%

$            
$              

6,391
(829)

Total Net Sales

$          

233,391

100.0%

$         

227,829

100.0%

$            

5,562

Internet Sales
Contact Center Sales

$          
$            

184,356
49,035

79.0%
21.0%

$         
$           

175,984
51,845

77.2%
22.8%

$            
$           

8,372
(2,810)

Total Net Sales

$          

233,391

100.0%

$         

227,829

100.0%

$            

5,562

3.5%
-1.9%

2.4%

4.8%
-5.4%

2.4%

Future  sales  may  be  adversely  affected  due  to  increased  competition  and  consumers  giving  more 
consideration to price.  No guarantees can be made that sales will grow in the future.  The majority of our product 
sales were affected by the seasons, due to the seasonality of mainly heartworm, and flea and tick medications.  
For the quarters ended June 30, September 30, December 31, and March 31 of fiscal 2014, the Company’s sales 
were  approximately  32%,  26%,  21%,  and  21%,  respectively.    For  the  quarters  ended  June  30,  September  30, 
December 31, and March 31 of fiscal 2013, the Company’s sales were approximately 30%, 26%, 22%, and 22%, 
respectively.    Sales  in  the  March  quarter  of  fiscal  2014  were  negatively  impacted  by  the  colder-than-normal 
weather. 

Cost of sales 

Cost of sales increased by $5.1 million, or 3.4%, to $155.8 million for the fiscal year ended March 31, 2014, 
from $150.7 million for the fiscal year ended March 31, 2013.  The increase in cost of sales is directly related to 
increased sales.  As a percentage of sales, cost of sales was 66.7% in fiscal 2014, as compared to 66.1% in fiscal 
2013.    The  cost  of  sales  percentage  increase  can  be  mainly  attributed  to  an  increase  in  product  costs  and  an 
increase in promotional discounts. 

Gross profit 

  Gross  profit  increased  by  $496,000,  to  $77.6  million  for  the  fiscal  year  ended  March  31,  2014,  from  $77.1 
million for the fiscal year ended March 31, 2013.  Gross profit as a percentage of sales for fiscal 2014 was 33.3% 
compared to 33.9%, for fiscal 2013.  The gross profit percentage decrease can be mainly attributed to an increase 
in product costs and an increase in promotional discounts. 

General and administrative expenses 

  General  and  administrative  expenses  decreased  by  $240,000,  or  1.1%,  to  $21.4  million  for  the  fiscal  year 
ended March 31, 2014 from $21.6 million for the fiscal year ended March 31, 2013.  The decrease in general and 
administrative expenses for the fiscal year ended March 31, 2014 was primarily due to the following: a $331,000 
reduction in payroll expense primarily related to a reduction in stock based compensation; a $67,000 decrease in 
office  expenses;  a  $37,000  decrease  in  licenses  and  fees;  and  a  $36,000  decrease  in  telephone  expenses.  
Offsetting the decrease was a $155,000 increase in bank service fees due to increased sales; a $40,000 increase 
in  bad  debt  expense;  and  a  $36,000  net  increase  in  other  expenses  including  professional  fees  and  travel 
expense.    General  and  administrative  expenses  as  a  percentage  of  sales  was  9.2%  compared  to  9.5%  for  the 
fiscal years ended March 31, 2014 and 2013, respectively.  The decrease in general and administrative expenses 
as a percentage of sales can mainly be attributed to an increase in sales in fiscal 2014. 

Advertising expenses 

Advertising  expenses  decreased  by  approximately  $253,000  to  approximately  $27.2  million  for  the  year 
ended  March  31,  2014,  from  approximately  $27.4  million  for  the  year  ended  March  31,  2013.    The  decrease  in 
advertising expenses for fiscal 2014 can be attributed to a reduction in print advertising.  The advertising costs of 
acquiring a new customer, defined as total advertising costs divided by new customers acquired, was $46 for the 
fiscal year ended March 31, 2014, compared to $44 for the fiscal year ended March 31, 2013.   

18

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising  cost  of  acquiring  a  new  customer  can  be  impacted  by  the  advertising  environment,  the 
effectiveness of our advertising creative, increased advertising spending, and price competition.  Historically, the 
advertising  environment  fluctuates  due  to  supply  and  demand.    A  more  favorable  advertising  environment  may 
positively impact future new order sales, whereas a less favorable advertising environment may negatively impact 
future new order sales.  As a percentage of sales, advertising expense was 11.6 % and 12.0% for the fiscal years 
ended  March  31,  2014  and  2013,  respectively.    The  decrease  in  advertising  expense  as  a  percentage  of  total 
sales for the fiscal year ended March 31, 2014 can be attributed to increased sales and a reduction in advertising 
expense.  The Company currently anticipates advertising as a percentage of sales to be approximately 12% for 
fiscal  2015.    However,  the  advertising  percentage  will  fluctuate  quarter  to  quarter  due  to  seasonality  and 
advertising availability.  For the fiscal year ended March 31, 2014, quarterly advertising expenses as a percentage 
of sales ranged between 9% and 14%. 

Depreciation  

Depreciation decreased by approximately $224,000, to approximately $867,000 for the year ended March 31, 
2014, from approximately $1.1 million for the year ended March 31, 2013.  This decrease to depreciation for the 
year  ended  March  31,  2014  can  be  attributed  to  a  reduction  in  new  property  and  equipment  additions,  and  an 
increase in fully depreciated fixed assets. 

Other income 

  Other  income  decreased  by  approximately  $120,000,  to  approximately  $181,000  for  the  year  ended  March 
31, 2014 from approximately $301,000 for the year ended March 31, 2013.  The decrease to other income for the 
year ended March 31, 2014 can be attributed to decreased interest income.  Interest income may decrease in the 
future as the Company utilizes its cash balances on its share repurchase plan, with approximately $10.2 million 
remaining as of March 31, 2014, on any quarterly dividend payment, or on its operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2014  and  2013,  the  Company  recorded  an  income  tax  provision  for 
approximately  $10.4  million  and  $10.1  million,  respectively.    The  effective  tax  rate  for  the  fiscal  years  ended 
March 31, 2014 and 2013 were 36.7% and 37.1%, respectively.  The effective tax rate decrease for the fiscal year 
ended March 31, 2014, was due to a one-time benefit related to a fiscal 2013 income tax over-accrual, which was 
recognized  in  fiscal  2014,  compared  to  a  one-time  charge  related  to  a  fiscal  2012  income  tax  under-accrual, 
which was recognized in fiscal 2013.  The Company estimates its effective tax rate will be approximately 37.0% 
for fiscal 2015. 

Net income  

Net income increased by approximately $807,000, or 4.7%, to approximately $18.0 million for the fiscal year 
ended March 31, 2014 from approximately $17.2 million for the fiscal year ended March 31, 2013.  The increase 
was primarily due to an increase in sales and a decrease in operating expenses in fiscal 2014. 

Fiscal 2013 Compared to Fiscal 2012 

Sales 

Sales decreased by approximately $10.5 million, or 4.4%, to approximately $227.8 million for the fiscal year 
ended  March  31,  2013,  from  approximately  $238.3  million  for  the  fiscal  year  ended  March  31,  2012.    The 
reduction in sales for the fiscal year ended March 31, 2013 can be attributed to a reduction in new order sales, 
due  to  reduced  advertising  spending,  and  reorder  sales.    Our  sales  were  negatively  impacted  because  of  the 
unavailability of Novartis brands during the year due to the manufacturer’s suspended production.  Our sales were 
also down because of a decline in average order size, which was due to a change in product mix to lower priced 
items,  including  generics,  additional  discounts  given,  and  increased  competition.    The  Company  acquired 
approximately 630,000 new customers for the year ended March 31, 2013, compared to approximately 722,000 
new customers for the same period the prior year.     

19

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following chart illustrates sales by various sales classifications: 

Sales (In thousands)

2013

%

2012

%

$ Variance

% Variance

Year Ended March 31,

Reorder Sales
New Order Sales

$          
$            

184,814
43,015

81.1%
18.9%

$         
$           

186,991
51,259

78.5%
21.5%

$           
$           

(2,177)
(8,244)

-1.2%
-16.1%

Total Net Sales

$          

227,829

100.0%

$         

238,250

100.0%

$         

(10,421)

-4.4%

Internet Sales
Contact Center Sales

$          
$            

175,984
51,845

77.2%
22.8%

$         
$           

178,758
59,492

75.0%
25.0%

$           
$           

(2,774)
(7,647)

-1.6%
-12.9%

Total Net Sales

$          

227,829

100.0%

$         

238,250

100.0%

$         

(10,421)

-4.4%

Sales  may  be  adversely  affected  in  fiscal  2014  due  to  increased  competition  and  consumers  giving  more 
consideration  to  price  and  trading  down  to  less  expensive  brands,  including  generics.    In  response  to  these 
trends, the Company will focus on advertising efficiency to improve new order sales and shifting sales to higher 
margin items, including generics, combined  with expanding our product offerings.  No guarantees can be  made 
that  the  Company’s  efforts  will  be  successful,  or  that  sales  will  grow  in  the  future.    The  majority  of  our  product 
sales were affected by the seasons, due to the seasonality of mainly heartworm, and flea and tick medications.  
For  the  quarters  ended  June  30,  September  30,  December  31,  and  March  31  of  Fiscal  2013,  the  Company’s 
sales were approximately 30%, 26%, 22%, and 22%, respectively.  For the quarters ended June 30, September 
30, December 31, and March 31 of Fiscal 2012, the Company’s sales were approximately 31%, 24%, 21%, and 
24%, respectively.  Sales in the March quarter of fiscal 2013 were negatively impacted by the colder than normal 
weather compared to the warmer than normal weather in the March quarter of fiscal 2012. 

Cost of sales 

Cost of sales decreased by $7.4 million, or 4.7%, to $150.7 million for the fiscal year ended March 31, 2013, 
from $158.1 million for the fiscal year ended March 31, 2012.  The decrease in cost of sales is directly related to 
decreased  sales.    As  a  percentage  of  sales,  cost  of  sales  was  66.1%  in  fiscal  2013,  as  compared  to  66.3%  in 
fiscal 2012.  The cost of sales percentage decrease can be related to a change in product mix to lower cost items, 
which includes generics. 

Gross profit 

  Gross  profit  decreased  by  $3.1  million,  or  3.8%,  to  $77.1  million  for  the  fiscal  year  ended  March  31,  2013, 
from $80.2 million for the fiscal year ended March 31, 2012.  Gross profit as a percentage of sales for fiscal 2013 
was 33.9% compared to 33.7%, for fiscal 2012.  The gross profit percentage increase can be mainly attributed to 
a change in product mix to higher margin items, which includes generics. 

General and administrative expenses 

  General  and  administrative  expenses  decreased  by  $771,000,  or  3.4%,  to  $21.6  million  for  the  fiscal  year 
ended March 31, 2013 from $22.4 million for the fiscal year ended March 31, 2012.  The decrease in general and 
administrative expenses for the fiscal year ended March 31, 2013 was primarily due to the following: a $543,000 
decrease  in  bank  service  fees  due  to  a  reduction  in  credit  card  fees;  a  $293,000  reduction  in  payroll  expenses 
related  primarily  to  a  decrease  in  stock  compensation  expense;  a  $147,000  decrease  in  professional  fees,  with 
the  majority  of  the  decrease  relating  to  legal  and  accounting  fees;  and  a  $95,000  decrease  in  telephone 
expenses.    Offsetting  the  decrease  was  an  $111,000  increase  in  property  expenses  related  to  our  website,  an 
$110,000 increase in licenses and fees, and an $86,000 net increase in other expenses including office expense 
and insurance expense.  General and administrative expenses as a percentage of sales was 9.5% compared to 
9.4%  for  the  fiscal  years  ended  March  31,  2013  and  2012,  respectively.    The  increase  in  general  and 
administrative expenses as a percentage of sales can mainly be attributed to a reduction in sales in fiscal 2013. 

20

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising expenses 

Advertising expenses decreased by approximately $3.0 million, or 9.7%, to approximately $27.4 million for the 
year ended March 31, 2013, from approximately $30.4 million for the year ended March 31, 2012.  The decrease 
in advertising expenses for fiscal 2013 can be mainly attributed to reduced advertising due to the unavailability of 
television  remnant  space  inventory.    The  advertising  costs  of  acquiring  a  new  customer,  defined  as  total 
advertising  costs  divided  by  new  customers  acquired,  was  $44  for  the  fiscal  year  ended  March  31,  2013, 
compared to $42 for the fiscal year ended March 31, 2012.  Advertising cost of acquiring a new customer can be 
impacted  by  the  advertising  environment,  the  effectiveness  of  our  advertising  creative,  increased  advertising 
spending, and price competition.  Historically, the advertising environment fluctuates due to supply and demand.  
A more favorable advertising environment may positively impact future new order sales, whereas a less favorable 
advertising  environment  may  negatively  impact  future  new  order  sales.    As  a  percentage  of  sales,  advertising 
expense was 12.0 % and 12.8% for the fiscal years ended March 31, 2013 and 2012, respectively.  The decrease 
in advertising expense as a percentage of total sales for the fiscal year ended March 31, 2013 can be attributed to 
a reduction in advertising expense, due to the unavailability of television remnant space inventory.  The Company 
currently anticipates advertising as a percentage of sales to be approximately 13% for fiscal 2014.  However, the 
advertising  percentage  will  fluctuate  quarter  to  quarter  due  to  seasonality  and  advertising  availability.    For  the 
fiscal year ended March 31, 2013, quarterly advertising expenses as a percentage of sales ranged between 9% 
and 14%. 

Depreciation  

Depreciation decreased by approximately $320,000, to approximately $1.1 million for the year ended March 
31, 2013, from approximately $1.4 million for the year ended March 31, 2012.  This decrease to depreciation for 
the year ended March 31, 2013 can be attributed to a reduction in new property and equipment additions, and an 
increase in fully depreciated fixed assets. 

Other income 

  Other income decreased by approximately $48,000, to approximately $301,000 for the year ended March 31, 
2013  from  approximately  $349,000  for  the  year  ended  March  31,  2012.    The  decrease  to  other  income  for  the 
year ended March 31, 2013 can be attributed to a reduction in advertising income.  Interest income may decrease 
in  the  future  as  the  Company  utilizes  its  cash  balances  on  its  share  repurchase  plan,  with  approximately  $10.2 
million remaining as of March 31, 2013, on any quarterly dividend payment, or on its operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2013  and  2012,  the  Company  recorded  an  income  tax  provision  for 
approximately $10.1 million and $9.7 million, respectively.  The effective tax rate for the fiscal years ended March 
31, 2013 and 2012 were 37.1% and 36.8%, respectively.  The effective tax rate increase for the fiscal year ended 
March  31,  2013,  was  due  to  a  one-time  charge  related  to  a  fiscal  2012  income  tax  under-accrual,  which  was 
recognized  in  the  quarter  ended  December  31,  2012.    The  Company  estimates  its  effective  tax  rate  will  be 
approximately 37.0% for fiscal 2014. 

Net income  

Net income increased by approximately $506,000, or 3.0%, to approximately $17.2 million for the fiscal year 
ended March 31, 2013 from approximately $16.7 million for the fiscal year ended March 31, 2012.  The increase 
was primarily due to a decrease in operating expenses offset by a decrease in gross profit in fiscal 2013. 

Liquidity and Capital Resources  

The  Company’s  working  capital  at  March  31,  2014  and  2013  was  approximately  $66.1  million  and 
approximately $59.8 million, respectively.  The $6.3 million increase in working capital was primarily attributable to 
cash  flow  generated  from  operations,  offset  by  dividends  paid.    Net  cash  provided  by  operating  activities  was 
$13.5 million and $13.3 million for the fiscal years ended March 31, 2014 and 2013, respectively.  Net cash used 
in investing activities was $129,000 and $5.8 million for the years ended March 31, 2014 and 2013, respectively.  
This  change  can  be  mainly  attributed  to  the  purchasing  of  the  Company’s  short  term  investments  during  fiscal 
2013, compared to no investments purchased during fiscal 2014.  Net cash used in financing activities was $13.2 
million and $36.1 million for the years ended March 31, 2014 and 2013, respectively.  This change was primarily 
due  to  the  Company  paying  $32.0  million  in  dividends  in  fiscal  2013,  compared  to  $13.3  million  in  dividends  in 

21

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
fiscal  2014.    This  change  was  also  due  to  the  Company  repurchasing  approximately  397,000  shares  of  its 
common stock for approximately $3.9 million in fiscal 2013, compared to no stock repurchases in fiscal 2014.  As 
of  March  31,  2014  the  Company  had  approximately  $10.2  million  remaining  under  the  Company’s  share 
repurchase plan.   

Subsequent  to  March  31,  2014,  the  Company’s  Board  of  Directors  declared  a  $0.17  per  share  dividend  on 
May 5, 2014.  The Board established a May 16, 2014 record date and a May 23, 2014 payment date.  Depending 
on future market conditions the Company may utilize its cash and cash equivalents on the remaining balance of 
its current share repurchase plan, on quarterly dividends, or on its operating activities. 

As of both March 31, 2014 and 2013 the Company had no outstanding lease commitments except for the 
lease for its 65,300 square foot facility.  We are not currently bound by any long or short term agreements for the 
purchase or lease of capital expenditures.  Any material amounts expended for capital expenditures would be the 
result of an increase in the capacity needed to adequately provide for any increase in our business.  To date we 
have  paid  for  any  needed  additions  to  our  capital  equipment  infrastructure  from  working  capital  funds  and 
anticipate this being the case in the future.  Presently, we have approximately $2.8 million forecasted for capital 
expenditures in fiscal 2015 which will be funded through cash from operations.  The Company’s primary source of 
working capital is cash from operations.  The Company presently has no need for alternative sources of working 
capital, and has no commitments or plans to obtain additional capital. 

Off-Balance Sheet Arrangements 

The Company had no off-balance sheet arrangements as of March 31, 2014. 

Contractual Obligations and Commitments (In thousands) 

Less than       

More than    

Total

1 year

1-2 years

3-5 Years

5 years

Property lease
Executive employment contract

$         
$         

2,175
1,100

$            
$            

794
550

$            
$            

796
550

$            
585
$             
-

$             
-
$             
-

Total obligations

$         

3,275

$         

1,344

$         

1,346

$            

585

$             
-

Recent Accounting Pronouncements 

The  Company  does  not  believe  that  any  recently  issued,  but  not  yet  effective,  accounting  standards,  if 
currently  adopted,  will  have  a  material  effect  on  the  Company’s  consolidated  financial  position,  results  of 
operations, or cash flows. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market risk generally represents the risk that losses may occur in the value of financial instruments as a result 
of  movements  in  interest  rates,  foreign  currency  exchange  rates,  and  commodity  prices.    Our  financial 
instruments  include  cash  and  cash  equivalents,  short  term  investments,  accounts  receivable,  and  accounts 
payable.    The  book  values  of  cash  equivalents,  short  term  investments,  accounts  receivable,  and  accounts 
payable  are  considered  to  be  representative  of  fair  value  because  of  the  short  maturity  of  these  instruments.  
Interest rates affect our return on excess cash and investments.  As of March 31, 2014, we had $18.3 million in 
cash  and  cash  equivalents  and  $15.5  million  in  short  term  investments.    A  majority  of  our  cash  and  cash 
equivalents and investments generates interest income based on prevailing interest rates.   

A significant change in interest rates would impact the amount of interest income generated from our excess 
cash and investments.  It would also impact the market value of our investments.  Our investments are subject to 
market risk, primarily interest rate and credit risk.  Our investments are managed by a limited number of outside 
professional  managers  within  investment  guidelines  set  by  our  Board  of  Directors.    Such  guidelines  include 
security  type,  credit  quality,  and  maturity,  and  are  intended  to  limit market  risk by  restricting  our  investments  to 
high-quality  debt  instruments  with  both  short  and  long  term maturities.   We  do  not  hold  any  derivative  financial 
instruments that could expose us to significant market risk.  At March 31, 2014, we had no debt obligations. 

22

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

  PETMED EXPRESS, INC. AND SUBSIDIARIES 

  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm  

Consolidated Balance Sheets as of March 31, 2014 and 2013  

Consolidated Statements of Comprehensive Income for each of the three years in the period 

ended March 31, 2014    

Consolidated Statements of Changes in Shareholders’ Equity for each of the three years in the period 

ended March 31, 2014   

Consolidated Statements of Cash Flows for each of the three years in the period ended March 31, 2014  

Notes to Consolidated Financial Statements   

Report of Management on Internal Control Over Financial Reporting  

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting    

Page 

 24 

 25 

 26 

 27 

 28 

 29 

 39 

 40 

23

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders 
PetMed Express, Inc. and subsidiaries 

We have audited the accompanying consolidated balance sheets of PetMed Express, Inc. and subsidiaries as of 
March  31,  2014  and  2013,  and  the  related  consolidated  statements  of  comprehensive  income,  shareholders’ 
equity and cash flows for each of the three years in the period ended March 31, 2014.  These financial statements 
are  the  responsibility  of  the  Company's  management.   Our  responsibility  is  to  express  an  opinion  on  these 
financial statements based on our audits. 

We conducted  our audits in accordance  with the standards of the Public Company Accounting Oversight Board 
(United  States).   Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance 
about whether the financial statements are free of material misstatement.  An audit includes examining, on a test 
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements.   An  audit  also  includes 
assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the  overall  financial  statement  presentation.   We  believe  that  our  audits  provide  a  reasonable  basis  for  our 
opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of PetMed Express, Inc. and subsidiaries as of March 31, 2014 and 2013, and the results of their 
operations and their cash flows for each of the three years in the period ended March 31, 2014, in conformity with 
U.S. generally accepted accounting principles.   

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States),  PetMed  Express,  Inc.  and  subsidiaries'  internal  control  over  financial  reporting  as  of  March  31, 
2014,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission in 1992, and our report dated May 27, 2014 expressed 
an  unqualified  opinion  on  the  effectiveness  of  PetMed  Express,  Inc.  and  subsidiaries’  internal  control  over 
financial reporting. 

/s/ McGladrey LLP 
McGladrey LLP 

Fort Lauderdale, Florida 
May 27, 2014 

24

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands)

ASSETS

Current assets:
   Cash and cash equivalents
   Short term investments - available for sale
   Accounts receivable, less allowance for doubtful
      accounts of $7 and $5, respectively
   Inventories - finished goods
   Prepaid expenses and other current assets
   Deferred tax assets
   Prepaid income taxes
          Total current assets

Nonurrent assets:
   Prepaid expenses
   Property and equipment, net
   Intangible assets

Total assets

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable
   Accrued expenses and other current liabilities
   Income taxes payable
          Total current liabilities

Deferred tax liabilities

Total liabilities:

Commitments and contingencies

Shareholders' equity:
   Preferred stock, $.001 par value, 5,000 shares authorized;
      3 convertible shares issued and outstanding with a
      liquidation preference of $4 per share
   Common stock, $.001 par value, 40,000 shares authorized;
      20,190 and 21,109 shares issued and outstanding, respectively
   Additional paid-in capital
   Retained earnings
   Accumulated other comprehensive loss

          Total shareholders' equity

March 31,
2014

March 31,
2013

$

18,305
15,539

$

1,761
35,727
1,761
1,062
54
74,209

1,996
1,310
860

18,155
15,490

1,439
31,601
1,090
982
-
68,757

1,430
2,132
860

$

$

78,375

$

73,179

$

5,768
2,325
-
8,093

65

8,158

9

20
1,578
68,647
(37)

70,217

6,454
2,381
162
8,997

168

9,165

9

20

-
63,987
(2)

64,014

Total liabilities and shareholders' equity

$

78,375

$

73,179

See accompanying notes to consolidated financial statements. 

25

 
  
            
            
            
            
              
              
            
            
              
              
              
                 
                   
                  
            
            
              
              
              
              
                 
                 
           
           
              
              
              
              
                  
                 
              
              
                   
                 
              
              
                     
                     
                   
                   
              
                  
            
            
                  
                    
            
            
           
           
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands, except for per share amounts)

Sales
Cost of sales

Gross profit

Operating expenses:
     General and administrative
     Advertising
     Depreciation
Total operating expenses

Income from operations

Other income (expense):
     Interest income, net
     Other, net
Total other income

Year Ended March 31,
2013

2014

2012

$

233,391
155,774

$

227,829
150,708

$

238,250
158,085

77,617

77,121

80,165

21,352
27,180
867
49,399

21,592
27,433
1,091
50,116

22,363
30,369
1,411
54,143

28,218

27,005

26,022

185
(4)
181

306
(5)
301

288
61
349

Income before provision for income taxes

28,399

27,306

26,371

Provision for income taxes

10,427

10,141

9,712

Net income

$

17,972

$

17,165

$

16,659

Net change in unrealized gain (loss) on short and
      long term investments

Comprehensive income

Net income per common share:

      Basic

      Diluted

(35)

(46)

185

17,937

$

17,119

$

16,844

0.90

0.90

$

$

0.86

0.86

$

$

0.81

0.80

$

$

$

Weighted average number of common shares outstanding:
      Basic

      Diluted

19,901

20,043

19,926

20,049

20,613

20,708

Cash dividends declared per common share

$

0.66

$

1.60

$

0.53

See accompanying notes to consolidated financial statements. 

26

 
  
      
      
      
      
      
      
        
        
        
        
        
        
        
        
        
             
          
          
        
        
        
        
        
        
             
             
             
                
                
               
             
             
             
        
        
        
        
        
          
       
       
       
              
              
             
       
       
       
            
            
            
            
            
            
        
        
        
        
        
        
           
           
           
  
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
Fiscal years ended March 31, 2012, March 31, 2013, and March 31, 2014
(In thousands)

Convertible
Preferred Stock

Common
Stock

Shares

Amounts

Shares

Amounts

Additional
Paid-In
Capital

Retained
Earnings

Other
Comprehensive
Gain (Loss)

Total

Balance, March 31, 2011

3

$

9

22,331

$

22

$

$

97,115

$

(141)

$

97,005

-

-

2,246

-

(2)

(23,683)

(240)

-

-

(10,989)

-

-

91

-

-

(2,084)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,246

(10,989)

(23,685)

(240)

-

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Repurchased and retired shares

   Deferred tax adjustment related to
     resticted stock

   Allocation of retirement of
     repurchased shares of additional
     paid in capital and retained earnings

   Net income

   Other comprehensive gain:
     Net Change in unrealized gain on
       short and long term investments

   Total comprehensive income

Balance, March 31, 2012

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Repurchased and retired shares

   Deferred tax adjustment related to
     resticted stock

   Allocation of retirement of
     repurchased shares of additional
     paid in capital and retained earnings

   Net income

   Other comprehensive loss:
     Net Change in unrealized loss on
       short term investments

   Total comprehensive income

Balance, March 31, 2013

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Deferred tax adjustment related to
     resticted stock

   Net income

   Other comprehensive loss:
     Net Change in unrealized loss on
       short term investments

   Total comprehensive income

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3

3

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

9

20,338

20

168

-

-

(397)

-

-

-

-

-

-

-

-

-

-

9

20,109

20

81

-

-

-

-

-

-

-

-

-

21,677

(21,677)

-

-

-

1,943

-

(3,865)

(284)

2,206

-

-

-

1,479

-

99

-

16,659

16,659

16,659

185

$

16,844

185

-

81,108

44

81,181

-

-

(32,080)

-

-

(2,206)

17,165

-

-

-

-

-

-

-

1,943

(32,080)

(3,865)

(284)

-

17,165

17,165

(46)

$

17,119

(46)

-

63,987

(2)

64,014

-

-

(13,312)

-

-

-

-

-

-

1,479

(13,312)

99

17,972

17,972

17,972

(35)

17,937

(35)

-

(37)

$

70,217

$

$

Balance, March 31, 2014

3

$

9

20,190

$

20

$

1,578

$

68,647

 See accompanying notes to consolidated financial statements. 

27

 
  
               
               
      
             
            
      
              
        
            
            
             
            
            
            
                
              
            
            
            
            
        
            
                
          
            
            
            
            
            
     
                
       
            
            
       
              
     
            
                
       
            
            
            
            
          
            
                
            
            
            
            
            
      
     
                
              
            
            
            
            
            
      
          
        
               
             
          
              
               
               
      
             
            
      
                 
        
            
            
           
            
            
            
                
              
            
            
            
            
        
            
                
          
            
            
            
            
            
     
                
       
            
            
          
            
       
            
                
         
            
            
            
            
          
            
                
            
            
            
            
            
        
       
                
              
            
            
            
            
            
      
          
        
                
              
          
              
               
               
      
             
            
      
                  
        
            
            
             
            
            
            
                
              
            
            
            
            
        
            
                
          
            
            
            
            
            
     
                
       
            
            
            
            
             
            
                
               
            
            
            
            
            
      
          
        
                
              
          
              
               
               
      
             
        
      
                
        
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Year Ended
March 31,
2013

2014

2012

$

17,972

$

17,165

$

16,659

867
1,479
(183)
95

(417)
(4,126)
(54)
(1,237)
(686)
(42)
(162)
13,506

(84)
(45)
(129)

(13,326)
-

99
(13,227)

150
18,155

1,091
1,943
(76)
56

77
(5,384)
199
(1,279)
(165)
(499)
162
13,290

(5,189)
(626)
(5,815)

(31,972)
(3,865)
(284)
(36,121)

(28,646)
46,801

1,411
2,246
(56)
47

366
(1,077)
465
(205)
297
238
-
20,391

12,344
(705)
11,639

(10,964)
(23,685)
(240)
(34,889)

(2,859)
49,660

$

$

$

$

18,305

$

18,155

$

46,801

10,727

-

262

$

$

$

10,140

3,865

276

$

$

$

9,543

23,685

168

Cash flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash
    provided by operating activities:
       Depreciation
       Share based compensation
       Deferred income taxes
       Bad debt expense
       (Increase) decrease in operating assets
          and increase (decrease) in liabilities:
            Accounts receivable
            Inventories - finished goods
            Prepaid income taxes
            Prepaid expenses and other current assets
            Accounts payable
            Accrued expenses and other current liabilities
            Income taxes payable
Net cash provided by operating activities

Cash flows from investing activities:
   Net change in investments
   Purchases of property and equipment
Net cash provided by (used in) investing activities

Cash flows from financing activities:
   Dividends paid
   Purchases of treasury stock
   Tax adjustment related to stock compensation
Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents, at beginning of year

Cash and cash equivalents, at end of year

Supplemental disclosure of cash flow information:

   Cash paid for income taxes

   Retirement of treasury stock

   Dividends payable in accrued expenses

  See accompanying notes to consolidated financial statements. 

28

 
  
         
         
         
              
           
           
           
           
           
            
              
              
                
                
                
            
                
              
         
         
         
              
              
              
         
         
            
            
            
              
              
            
              
            
              
              
         
         
         
              
         
         
              
            
            
            
         
         
       
       
       
              
         
       
                
            
            
       
       
       
              
       
         
         
         
         
        
        
        
        
        
          
             
          
        
             
             
             
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies 

Organization 

PetMed  Express,  Inc.  and  subsidiaries,  d/b/a  1-800-PetMeds  (the  “Company”),  is  a  leading  nationwide 
pet  pharmacy.    The  Company  markets  prescription  and  non-prescription  pet  medications,  health 
products,  and  supplies  for  dogs  and  cats,  direct  to  the  consumer.    The  Company  markets  its  products 
through national television, online, and direct mail/print advertising campaigns, which aim to increase the 
recognition of the “1-800-PetMeds” brand name and “PetMeds” family of trademarks, increase traffic on 
its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize  repeat  purchases.    The 
majority  of  all  of  the  Company's  sales  are  to  residents  in  the  United  States.    The  Company’s  executive 
offices  are  located  in  Pompano  Beach,  Florida.    The  Company's  fiscal  year  end  is  March  31,  and 
references  herein  to  fiscal  2014,  2013,  or  2012  refer  to  the  Company's  fiscal  years  ended  March  31, 
2014, 2013, and 2012, respectively. 

Principles of Consolidation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned 
subsidiaries.  All significant intercompany transactions have been eliminated in consolidation.   

Revenue Recognition 

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  mainly  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the 
rights of ownership and risk of loss have passed to the customer.  Outbound shipping and handling fees 
are included in sales and are billed upon shipment.  Shipping expenses are included in cost of sales.  The 
majority  of  the  Company’s  sales  are  paid  by  credit  cards  and  the  Company  usually  receives  the  cash 
settlement  in  two  to  three  banking  days.    Credit  card  sales  minimize  the  accounts  receivable  balances 
relative  to  sales.    The  Company  maintains  an  allowance  for  doubtful  accounts  for  losses  that  the 
Company estimates will arise from the customers’ inability to make required payments, arising from either 
credit  card  charge-backs  or  insufficient  funds  checks.    The  Company  determines  its  estimates  of  the 
uncollectibility of accounts receivable by analyzing historical bad debts and current economic trends.  At 
March  31,  2014  and  2013,  the  allowance  for  doubtful  accounts  was  approximately  $7,000  and  $5,000, 
respectively. 

Cash and Cash Equivalents 

The  Company  considers  all  highly  liquid  investments  with  maturity  of  three  months  or  less  when 
purchased to be cash equivalents.  Cash and cash equivalents at March 31, 2014 and 2013 consisted of 
the Company’s cash accounts and money market accounts with a maturity of three months or less.  The 
carrying amount of cash equivalents approximates fair value.  The Company maintains its cash in bank 
deposit  accounts  which,  at  times,  may  exceed  federally  insured  limits.    The  Company  has  not 
experienced any losses in such accounts. 

Short Term Investments 

The Company’s short term investments balance consists of short term bond mutual funds.  In accordance 
with  ASC  Topic  320  (“Accounting  for  Certain  Investments  in  Debt  and  Equity  Securities”),  short  term 
investments  are  accounted  for  as  available  for  sale  securities  with  any  changes  in  fair  value  to  be 
reflected in other comprehensive income (loss).  The Company had a short term investments balance of 
$15.5 million as of both March 31, 2014 and March 31, 2013. 

Use of Estimates 

The  preparation  of  consolidated  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions that 
affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at 
the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and  expenses 
during the reporting period.  Actual results could differ from those estimates. 

29

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Inventories 

Inventories  consist  of  prescription  and  non-prescription  pet  medications  and  pet  supplies  that  are 
available  for  sale  and  are  priced  at  the  lower  of  cost  or  market  value  using  a  weighted  average  cost 
method.  The Company writes down its inventory for estimated obsolescence.  The inventory reserve was 
approximately $90,000 and $79,000 at March 31, 2014 and 2013, respectively. 

Property and Equipment 

Property  and  equipment  are  stated  at  cost  and  depreciated  using  the  straight-line  method  over  the 
estimated  useful  lives  of  the  assets.    The  furniture,  fixtures,  equipment,  and  computer  software  are 
depreciated over periods ranging from three to seven years.  Leasehold improvements and assets under 
capital lease agreements are amortized over the shorter of the underlying lease agreement or the useful 
life of the asset. 

Long-lived Assets 

Long-lived  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate 
that the carrying amount may not be recoverable.  Recoverability of assets is measured by a comparison 
of  the  carrying  amount  of  the  asset  to  the  undiscounted  cash  flows  expected  to  be  generated  from  the 
asset. 

Intangible Assets 

The  intangible  asset  consists  of  a  toll-free  telephone  number  and  an  internet  domain  name.    In 
accordance with the ASC Topic 350 (“Goodwill and Other Intangible Assets”) the intangible assets are not 
being amortized, and are subject to an annual review for impairment. 

Fair Value of Financial Instruments 

The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts 
payable approximate fair value due to the short-term nature of these instruments. 

Advertising 

The  Company's  advertising  expenses  consist  primarily  of  television  advertising,  online  marketing,  and 
direct  mail/print  advertising.    Television  advertising  costs  are  expensed  as  the  advertisements  are 
televised.    Internet  costs  are  expensed  in  the  month  incurred  and  direct  mail/print  costs  are  expensed 
when the related catalogs, brochures, and postcards are produced, distributed, or superseded. 

Business Concentrations 

The Company purchases its products from a variety of sources, including certain manufacturers, domestic 
distributors,  and  wholesalers.   We  have  multiple  suppliers  for  each  of  our  products  to  obtain  the  lowest 
cost.  There were five suppliers from whom we purchased approximately 50% of all products in both fiscal 
2014 and 2013. 

Accounting for Share Based Compensation 

The  Company  records  compensation  expense  associated  with  stock  options  and  restricted  stock  in 
accordance  with  ASC  Topic  718  (“Share  Based  Payment”).    The  Company  adopted  the  modified 
prospective transition method provided under ASC Topic 718. The compensation expense related to all of 
the  Company’s  stock-based  compensation  arrangements  is  recorded  as  a  component  of  general  and 
administrative expenses. 

30

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Comprehensive Income 

The Company applies ASC Topic 220 (“Reporting Comprehensive Income”) which requires that all items 
that are recognized under accounting standards as components of comprehensive income be reported in 
a financial statement that is displayed with the same prominence as other financial statements. The items 
of  other  comprehensive  income  that  are  typically  required  to  be  displayed  are  foreign  currency  items, 
minimum  pension  liability  adjustments,  and  unrealized  gains  and  losses  on  certain  investments  in  debt 
and equity securities.  At March 31, 2014 and 2013 the Company recorded an unrealized loss of $35,000 
and $46,000  on its short term investments, respectively.  At  March 31, 2012 the Company recorded an 
unrealized  gain  of  $75,000  on  its  short  term  investments.    At  March  31,  2012  the  Company  also 
recognized an unrealized recovery of $110,000, within accumulated other comprehensive income, based 
upon receiving full par value of its long term investments.   

The following is a summary of our comprehensive income (in thousands): 

2014

March 31,
2013

2012

Net income
Net change in unrealized gain (loss)
   on short term investments
Redemptions on long term investments
Comprehensive income

$      

17,972

$      

17,165

$      

16,659

(35)
-
17,937

$      

(46)
-
17,119

$      

75
110
16,844

$      

Income Taxes 

The Company accounts for income taxes under the provisions of ASC Topic 740 (“Accounting for Income 
Taxes”)  which  generally  requires  the  recognition  of  deferred  tax  assets  and  liabilities  for  the  expected 
future  tax  benefits  or  consequences  of  events  that  have  been  included  in  the  consolidated  financial 
statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on 
differences between the financial reporting carrying values and the tax bases of assets and liabilities, and 
are measured by applying enacted tax rates and laws for the taxable years in which those differences are 
expected  to  reverse.    The  Company  adopted  the  provisions  of  ASC  Topic  740  (“Accounting  for 
Uncertainty  in  Income  Taxes”,  in  the  first  quarter  of  fiscal  2008.    As  required  by  “Accounting  for 
Uncertainty  in  Income  Taxes”  guidance,  which  clarifies  ASC  Topic  740,  the  Company  recognizes  the 
financial  statement  benefit  of  a  tax  position  only  after  determining  that  the  relevant  tax  authority  would 
more  likely  than  not  sustain  the  position  following  an  audit.    For  tax  positions  meeting  the  more-likely-
than-not threshold, the amount recognized in the Consolidated Financial Statements is the largest benefit 
that has a greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant 
tax authority.  At the adoption date, the Company applied “Accounting for Uncertainty in Income Taxes” 
guidance  to  all  tax  positions for  which  the  statute  of  limitations  remained  open.    The  Company  files  tax 
returns in the U.S. federal jurisdiction and Florida and Georgia.  With few exceptions, the Company is no 
longer subject to U.S. federal, state or local income tax examinations by tax authorities for years ending 
March  31,  2008.    Upon  implementing  “Accounting  for  Uncertainty  in  Income  Taxes”  guidance,  the 
Company  did  not  recognize  any  additional  liabilities  for  unrecognized  tax  positions.    The  adoption  of 
“Accounting  for  Uncertainty  in  Income  Taxes”  guidance  had  no  material  impact  on  the  Company’s 
consolidated  financial  position,  results  of  operations,  or  cash  flows  in  fiscal  2014.    Any  interest  and 
penalties related to income taxes will be recorded to other income (expenses). 

Reclassifications 

Certain reclassifications have been made to the prior years’ consolidated financial statements to conform 
to  the  fiscal  2014  presentation.    These  reclassifications  had  no  impact  on  net  income,  shareholders’ 
equity or cash flows as previously reported. 

31

 
  
 
 
 
 
 
 
              
              
               
              
              
             
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Recent Accounting Pronouncements 

The  Company  does  not  believe  that  any  recently  issued,  but  not  yet  effective,  accounting  standards,  if 
currently adopted, will have a material effect on the Company’s consolidated financial position, results of 
operations, or cash flows. 

(2) 

Fair Value Measurements 

The  Company  carries  various  assets  at  fair  value  in  the  Consolidated  Balance  Sheets.    Fair  value  is 
defined  as  an  exit  price,  representing  the  amount  that  would  be  received  to  sell  an  asset  or  paid  to 
transfer a liability in an orderly transaction between market participants.  As such, fair value is a market-
based measurement that should be determined based on assumptions that market participants would use 
in pricing an asset or a liability.  ASC Topic 820 (“Fair Value Measurements”) establishes a three-tier fair 
value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:  

Level 1  -  Observable  inputs  that  reflect  quoted  prices  (unadjusted)  for  identical  assets  or  liabilities  in 
active markets. 
Level 2 - Include other inputs that are directly or indirectly observable in the marketplace. 
Level 3 - Unobservable inputs which are supported by little or no market activity. 

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the 
use of unobservable inputs when measuring fair value. The Company’s cash equivalents and short term 
investments  are  classified  within  Level  1.    Assets  and  liabilities  measured  at  fair  value  are  summarized 
below (in thousands):  

Fair Value Measurement at March 31, 2014 Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

March 31,
2014

Assets:
   Cash and Cash
     equivalents - money
     market funds
   Short term investments -
     bond mutual funds

$

$

18,305

$

18,305

$

15,539

15,539

33,844

$

33,844

$

-

-

-

$

$

-

-

-

(3) 

Property and Equipment 

Major classifications of property and equipment consist of the following (in thousands): 

Leasehold improvements
Computer software
Furniture, fixtures and equipment

Less: accumulated depreciation

          Property and equipment, net

32

March 31,

2014

2013

$

$

$

1,124
2,749
5,771
9,644
(8,334)

1,310

$

1,116
2,735
5,748
9,599
(7,467)

2,132

 
  
 
 
 
 
 
 
 
 
 
         
                 
                
                  
         
                 
                
                  
         
                 
                
                  
 
 
 
 
             
             
             
             
             
             
             
             
            
            
            
            
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(4) 

Accrued Expenses and Other Current Liabilities 

Major  classifications  of  accrued  expenses  and  other  current  liabilities  consist  of  the  following  (in 
thousands): 

Accrued sales tax
Accrued credit card fees
Accrued salaries and benefits
Accrued professional expenses
Accrued sales return allowance
Accrued dividends payable
Other accrued liabilities

$

March 31,

2014

2013

$

478
275
754
275
143
262
138

473
269
899
225
138
276
101

          Accrued expenses and other current liabilities

$

2,325

$

2,381

(5) 

Net Income Per Share 

In accordance with the provisions of ASC Topic 260 (“Earnings Per Share”) basic net income per share is 
computed by dividing net income available to common shareholders by the weighted average number of 
common  shares  outstanding  during  the  period.    Diluted  net  income  per  common  share  includes  the 
dilutive effect of potential restricted stock and the effects of the potential conversion of preferred shares, 
calculated using the treasury stock method.  Unvested restricted stock, and convertible preferred shares 
issued  by  the  Company  represent  the  only  dilutive  effect  reflected  in  diluted  weighted  average  shares 
outstanding.   

The following is a reconciliation of the numerators and denominators of the basic and diluted net income 
per share computations for the periods presented (in thousands, except for per share amounts): 

Net income (numerator):

  Net income

Shares (denominator)

  Weighted average number of common shares 
    outstanding used in basic computation
  Common shares issuable upon the vesting
    of restricted stock
  Common shares issuable upon conversion
    of preferred shares
  Shares used in diluted computation

Net income per common share:

Year Ended March 31,
2013

2012

2014

$

17,972

$

17,165

$

16,659

19,901

19,926

20,613

132

113

85

10
20,043

10
20,049

10
20,708

  Basic

  Diluted

$

$

0.90

0.90

$

$

0.86

0.86

$

$

0.81

0.80

At  March  31,  2014  and  2013,  all  restricted  stock  was  included  in  the  diluted  net  income  per  common 
share computation. 

33

 
  
 
 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
             
             
 
 
 
 
         
         
         
         
         
         
              
              
                
                
                
                
         
         
         
             
             
             
             
             
             
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(6) 

Income Taxes 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of 
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  The 
tax  effects  of  temporary  differences  that  give  rise  to  significant  portions  of  deferred  tax  assets  and 
deferred tax liabilities are as follows (in thousands): 

Deferred tax assets:
   Accrued expenses
   Deferred stock compensation
   Net operating loss carryforward
   Bad debt and inventory reserves

Total deferred tax assets

Deferred tax liabilities:
   Property and equipment

Total net deferred taxes

March 31,

2014

2013

679
248
53
35

608
244
152
31

1,015

1,035

(18)

997

$

(221)

814

$

At  March  31,  2014,  the  Company  had  federal  net  operating  loss  carryforwards  of  approximately 
$142,000.    The  federal  net  operating  loss  carryforwards  expire  in  the  year  2020.    The  use  of  such  net 
operating loss carryforwards is limited to approximately $266,000 annually due to a change of control on 
November 22, 2000.   

The components of the income tax provision consist of the following (in thousands): 

Current taxes
     Federal
     State
Total current taxes

Deferred taxes
     Federal
     State
Total deferred taxes

2014

Year Ended March 31,
2013

2012

$

$

9,689
921
10,610

$

9,588
913
10,501

9,138
870
10,008

(167)
(16)
(183)

(329)
(31)
(360)

(270)
(26)
(296)

Total provision for income taxes

$

10,427

$

10,141

$

9,712

The reconciliation of income tax provision computed at the U.S. federal statutory tax rates to income tax 
expense is as follows (in thousands): 

2014

Year Ended March 31,
2013

2012

$

9,940
583
(35)
(61)

$

9,557
562
(74)
96

10,427

$

10,141

$

9,230
540
(68)
10

9,712

Income taxes at U.S. statutory rates
State income taxes, net of federal tax benefit
Permanent differences
Other

Total provision for income taxes

$

$

34

 
  
 
 
 
              
              
              
              
                
              
                
                
           
           
              
            
             
             
 
 
 
 
           
           
           
              
              
              
         
         
         
             
             
             
               
               
               
             
             
             
        
        
          
 
 
 
 
 
          
          
          
             
             
             
              
              
              
              
               
               
        
        
          
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(7) 

Shareholders’ Equity 

Preferred Stock 

In  April  1998,  the  Company  issued  250,000  shares  of  its  $.001  par  value  preferred  stock  at  a  price  of 
$4.00 per share, less issuance costs of $112,187.  Each share of the preferred stock is convertible into 
approximately  4.05  shares  of  common  stock  at  the  election  of  the  shareholder.    The  shares  have  a 
liquidation value of $4.00 per share and may pay dividends at the sole discretion of the Company.  The 
Company  does  not  anticipate  paying  dividends  to  the  preferred  shareholders  in  the  foreseeable  future.  
Each share of preferred stock is entitled to one vote on all matters submitted to a vote of shareholders of 
the Company.  As of March 31, 2014 and 2013, 2,500 shares of the convertible preferred stock remained 
unconverted and outstanding. 

Share Repurchase Plan 

On  November  8,  2006,  the  Company's  Board  of  Directors  approved  a  share  repurchase  plan  of  up  to 
$20.0  million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of 
Directors approved a second, third, and fourth share repurchase plan, respectively, each for an additional 
$20.0 million.  The repurchase plan is intended to be implemented through purchases made from time to 
time  in  either  the  open  market  or  through  private  transactions  at  the  Company's  discretion,  subject  to 
market  conditions  and  other  factors,  in  accordance  with  Securities  and  Exchange  Commission 
requirements.  There can be no assurances as to the precise number of shares that will be repurchased 
under the share repurchase plan, and  the Company  may discontinue the share repurchase plan at any 
time  subject  to  compliance  with  applicable  regulatory  requirements.    Shares  purchased  pursuant  to  the 
share repurchase plan will either be cancelled or held in the Company's treasury.  During fiscal 2013 the 
Company  repurchased  approximately  397,000  shares  of  the  Company’s  outstanding  common  stock  for 
approximately  $3.9  million,  averaging  approximately  $9.74  per  share.    During  fiscal  2014  the  Company 
had  no  share  repurchases.    As  of  March  31,  2014  the  Company  had  approximately  $10.2  million 
remaining under the Company’s share repurchase plan. 

Dividends 

On  August  3,  2009,  the  Company’s  Board  of  Directors  declared  its  first  quarterly  dividend  of  $0.10  per 
share  on  its  common  stock.    On  August  2,  2010,  the  Company’s  Board  of  Directors  increased  the 
quarterly dividend to $0.125 per share, and then on January 27, 2012, the Company’s Board of Directors 
increased  the  quarterly  dividend  to  $0.15  per  share.    On  December  3,  2012,  the  Company’s  Board  of 
Directors  declared  a  special  dividend  of  $1.00  per  share  on  its  common  stock.    On  July  26,  2013,  the 
Company’s  Board  of  Directors  increased  the  quarterly  dividend  to  $0.17  per  share.    The  Company 
intends  to  continue  to  pay  regular  quarterly  dividends;  however  the  declaration  and  payment  of  future 
dividends  is  discretionary  and  will  be  subject  to  a  determination  by  the  Board  of  Directors  each  quarter 
following its review of the Company’s financial performance. 

During fiscal 2014, our Board of Directors declared the following dividends: 

Declaration Date

May 3, 2013
July 26, 2013
October 28, 2013
January 30, 2014

Per Share 
Dividend

Record Date

Total Amount 
(In thousands)

Payment Date

$0.150
$0.170
$0.170
$0.170

May 15, 2013
August 12, 2013
November 8, 2013
February 12, 2014

$              
$              
$              
$              

3,016
3,433
3,432
3,432

May 24, 2013
August 23, 2013
November 22, 2013
February 21, 2014

35

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(8) 

Restricted Stock 

On  July  28,  2006,  the  Company  received  shareholder  approval  for  the  adoption  of  the  2006  Employee 
Equity Compensation Restricted Stock Plan (the “Employee Plan”) and the 2006 Outside Director Equity 
Compensation  Restricted  Stock  Plan  (the  “Director  Plan”).    The  purpose  of  the  plans  is  to  promote  the 
interests of the Company by securing and retaining both employees and outside directors.  The Company 
had  reserved  1.0  million  shares  of  common  stock  for  issuance  under  the  Employee  Plan,  and  200,000 
shares  of  common  stock  for  issuance  under  the  Director  Plan.    In  July  2012  the  Company  received 
shareholder  approval  to  ratify  the  amendment  to  the  Company’s  Director  Plan  passed  by  the  Board  of 
Directors to increase the number of shares available for issuance under the Director Plan from 200,000 to 
400,000.    Additionally,  the  Company  received  shareholder  approval  to  ratify  the  amendment  passed  by 
the  Board  of  Directors  to  provide  for  a  10%  automatic  increase  every  year  in  the  amount  of  shares 
available for issuance under each of the plans.  The value of the restricted stock is determined based on 
the  market  value  of  the  stock  at  the  issuance  date.    The  restriction  period  or  forfeiture  period  is 
determined by the Company’s Board and is to be no less than 1 year and no more than ten years.  The 
Company  had  731,627  restricted  common  shares  issued  under  the  Employee  Plan  and  212,000 
restricted  common  shares  issued  under  the  Director  Plan  at  March  31,  2014,  all  shares  of  which  were 
issued  subject  to  a  restriction  or  forfeiture  period  which  will  lapse  ratably  on  the  first,  second,  and  third 
anniversaries  of  the  date  of  grant,  and  the  fair  value  of  which  is  being  amortized  over  the  three-year 
restriction  period.    For  the  years  ended  March  31,  2014  and  2013,  the  Company  recognized 
compensation  expense  related  to  the  Employee  and  Director  Plans  of  $1.5  million  and  $1.9  million, 
respectively.   

A summary of the Company’s non-vested restricted stock as of March 31, 2014 is as follows:  

Non-vested restricted stock outstanding at March 31, 2013

Restricted stock granted

Restricted stock vested

Restricted stock forfeited or expired

Non-vested restricted stock outstanding at March 31, 2014

Employee 
Plan 
Number of 
Shares (In 
thousands)

Director 
Plan 
Number of 
Shares (In 
thousands)

Both Plans 
Number of 
Shares (In 
thousands)

200

53

(82)

(1)

170

60

30

(30)

-

60

260

83

(112)

(1)

230

At  March  31,  2014  and  2013,  there  were  229,558  and  260,389  non-vested  restricted  stock  shares 
outstanding, respectively.  During the fiscal years ended March 31, 2014 and 2013, the Company issued, 
net of forfeitures, 81,500 and 167,750 restricted shares, respectively.  At March 31, 2014 and 2013, there 
were $2.5 million and $2.6 million of unrecognized compensation cost related to the non-vested restricted 
stock  awards,  respectively,  which  is  expected  to  be  recognized  over  the  remaining  weighted  average 
vesting period of 2.0 years and 2.5 years for fiscal 2014 and 2013, respectively. 

 (9) 

Valuation and Qualifying Accounts 

Activity in the Company's valuation and qualifying accounts consists of the following (in thousands): 

Year Ended March 31,
2013

2014

2012

Allowance for doubtful accounts:
   Balance at beginning of period
   Provision for doubtful accounts
   Write-off of uncollectible accounts receivable

   Balance at end of year

$

$

$

5
95
(93)

7

$

$

5
56
(56)

5

$

6
47
(48)

5

36

 
  
 
 
 
 
             
               
             
               
               
               
              
              
            
                
              
                
            
              
            
  
 
 
 
 
 
                 
                 
                 
               
               
               
              
              
              
                
                
                
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(10) 

Commitments and Contingencies 

Legal Matters and Routine Proceedings 

The  Company  has  settled  complaints  that  had  been  filed  with  various  states’  pharmacy  boards  in  the 
past.  There can be no assurances made that other states will not attempt to take similar actions against 
the Company in the future.  The Company initiates litigation to protect its trade or service marks.  There 
can be no assurance that the Company will be successful in protecting its trade or service marks.  Legal 
costs related to the above matters are expensed as incurred. 

Employment Agreements 

On  January  25,  2013,  the  Company  amended  the  existing  Executive  Employment  Agreement  of 
Menderes  Akdag,  the  Company’s  President,  Chief  Executive  Officer,  and  Director,  and  entered  into 
Amendment No. 4 to the Executive Employment Agreement with Mr. Akdag.  The Agreement amended 
certain provisions of the Executive Employment  Agreement as follows: the term of the Agreement is for 
three  years,  commencing  on  March  16,  2013;  Mr.  Akdag’s  salary  remained  at  $550,000  per  year 
throughout  the  term  of  the  Agreement,  and  Mr.  Akdag  was  granted  108,000  shares  of  restricted  stock.  
The restricted stock was granted on March 16, 2013, in accordance with the Company’s 2006 Employee 
Equity Compensation Restricted Stock Plan and the restrictions lapse ratably over a three-year period. 

Operating Lease 

The Company  leases  its 65,300 square foot  executive offices, warehouse facility, and customer service 
and  pharmacy  contact  centers  under  a  non-cancelable  operating  lease.    On  January  29,  2010,  the 
Company  signed  a  sixth  addendum  to  its  existing  lease  extending  the  terms  of  the  lease  until  May  31, 
2015.  The Company is responsible for certain maintenance costs, taxes, and insurance under this lease.   

The future minimum annual lease payments are as follows:  

Years Ending March 31, (in thousands)

2015
2016

Total lease payments

$

794
133

927

Rent  expense  was  $785,000,  $767,000,  and  $745,000  for  the  years  ended  March  31,  2014,  2013  and 
2012, respectively. 

(11) 

Sales by Category 

The  following  table  provides  a  breakdown  of  the  percentage  of  total  sales  by  each  category  during  the 
indicated periods: 

Non-prescription medications and supplies
Prescription medications
Shipping and handling charges and other
Total

2014

55%
44%
1%
100%

Year Ended March 31,
2013

59%
40%
1%
100%

2012

59%
40%
1%
100%

37

 
  
 
 
 
 
 
 
 
 
 
          
          
          
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(12) 

Employee Benefit Plan 

The Company maintains a 401(k) Savings Plan for eligible employees.  The plan is a defined contribution 
plan  that  is  administered  by  the  Company.    All  regular,  full-time  employees  are  eligible  for  voluntary 
participation upon completing one year of service and having attained the age of 21.  The plan provides 
for growth in savings through contributions and income from investments.  It is subject to the provisions of 
the  Employee  Retirement  Income  Security  Act  of  1974,  as  amended.    Plan  participants  are  allowed  to 
contribute a specified percentage of their base salary.  In 2006, the Company adopted a matching plan 
which  is  funded  subsequent  to  the  calendar  year.    During  the  fiscal  years  ended  March 31,  2014  and 
2013,  the  Company  charged  $181,000  and  $173,000,  respectively,  of  401(k) matching  contribution  and 
administration expense to general and administrative expenses. 

(13)  Quarterly Financial Data (Unaudited) 

Summarized  unaudited  quarterly  financial  data  for  fiscal  2014  and  2013  is  as  follows  (in  thousands, 
except for per share amounts): 

Quarter Ended:

June 30, 2013

September 30, 2013

December 31, 2013 March 31, 2014

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$           
$           
$             
$             
$               

74,194
24,013
7,497
4,755
0.24

$                      
$                      
$                        
$                        
$                          

60,479
19,252
6,532
4,150
0.21

$                    
$                    
$                      
$                      
$                        

50,086
16,889
7,047
4,541
0.23

$            
$            
$              
$              
$                

48,632
17,463
7,142
4,526
0.23

Quarter Ended:

June 30, 2012

September 30, 2012

December 31, 2012 March 31, 2013

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$           
$           
$             
$             
$               

68,955
22,304
6,204
3,952
0.20

$                      
$                      
$                        
$                        
$                          

58,145
19,370
6,326
4,034
0.20

$                    
$                    
$                      
$                      
$                        

49,609
17,212
7,209
4,577
0.23

$            
$            
$              
$              
$                

51,120
18,235
7,266
4,602
0.23

(14) 

Subsequent Events 

On April 30, 2014,  the Company  entered into  a seventh amendment of its operating lease to extend its 
existing lease  until December 1, 2016.   On  May 5, 2014, the Company’s Board of Directors declared a 
quarterly dividend of $0.17 per share on its common stock.  The $3.4 million dividend was paid on May 
23, 2014, to shareholders of record at the close of business on May 16, 2014. 

38

 
  
 
 
 
 
 
 
 
 
REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management  of  the  Company  is  responsible  for  the  preparation  and  integrity  of  the  Consolidated  Financial 
Statements appearing in our Annual Report on Form 10-K.  The financial statements were prepared in conformity 
with generally accepted accounting principles appropriate in the circumstances and, accordingly, include certain 
amounts based on our best judgments and estimates.  Financial information in the Annual Report on Form 10-K is 
consistent with that in the financial statements. 

Management  of  the  Company  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial  reporting,  as  such  term  is  defined  in  Rules  13a-15(f)  under  the  Securities  Exchange  Act  of  1934 
(“Exchange  Act”).    The  Company’s  internal  control  over  financial  reporting  is  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  Consolidated  Financial 
Statements.  Our internal control  over financial reporting is supported  by a  team of consultants and appropriate 
reviews by management, written policies and guidelines, careful selection and training of qualified personnel, and 
a  written  Corporate  Code  of  Business  Conduct  and  Ethics  adopted  by  our  Company’s  Board  of  Directors, 
applicable to all Company Directors and all officers and employees of our Company and subsidiaries. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements and even when determined to be effective, can only provide reasonable assurance with respect to 
financial  statement  preparation  and  presentation.    Also,  projections  of  any  evaluation  of  effectiveness  to  future 
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

The Audit Committee (“Committee”) of our Company’s Board of Directors, comprised solely of Directors who are 
independent  in  accordance  with  the  requirements  of  The  NASDAQ  Stock  Market  LLC  listing  standards,  the 
Exchange  Act  and  the  Company’s  Corporate  Governance  Guidelines,  meets  with  the  independent  auditors  and 
management periodically to discuss internal control  over financial reporting,  and auditing and financial reporting 
matters.    The  Committee  reviews  with  the  independent  auditors  the  scope  and  results  of  the  audit  effort.    The 
Committee also meets periodically with the independent auditors without management present to ensure that the 
independent  auditors  have  free  access  to  the  Committee.    Our  Audit  Committee’s  Report  can  be  found  in  the 
Company’s 2014 Proxy Statement. 

Management  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  March 
31, 2014.  In making this  assessment, management  used the criteria set forth  by the  Committee of Sponsoring 
Organizations of the Treadway Commission (COSO) in Internal Control – Integrated Framework.   Based on our 
assessment, management believes that the Company maintained effective internal control over financial reporting 
as of March 31, 2014. 

The Company’s independent auditors, McGladrey LLP, a registered public accounting firm, are appointed by the 
Audit  Committee  of  the  Company’s  Board  of  Directors,  subject  to  ratification  by  our  Company’s  shareholders.  
McGladrey  LLP  have  audited  and  reported  on  the  Consolidated  Financial  Statements  of  PetMed  Express,  Inc. 
and subsidiaries, and issued a report on the Company’s internal control over financial reporting.  The reports of 
the independent auditors are contained in our Annual Report on Form 10-K. 

/s/ Menderes Akdag 
Menderes Akdag 
President, Chief Executive Officer, Director 

May 27, 2014 

/s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

May 27, 2014 

39

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders 
PetMed Express, Inc. and subsidiaries: 

We have audited PetMed Express, Inc. and subsidiaries’ internal control over financial reporting as of March 31, 
2014,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring  Organizations  of  the  Treadway  Commission  in  1992.   PetMed  Express,  Inc.  and  subsidiaries’ 
management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Report 
of Management on Internal Control over Financial Reporting.  Our responsibility  is to express an opinion on the 
company's internal control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).   Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance 
about whether effective internal control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on 
the assessed risk.  Our audit also included performing such other procedures as we considered necessary in the 
circumstances.  We believe that our audit provides a reasonable basis for our opinion. 

A  company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance  with generally  accepted  accounting  principles.   A company's internal control over financial reporting 
includes those policies and procedures that (a) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (b) provide reasonable 
assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (c) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of 
the company's assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also, projections of any  evaluation of effectiveness to future periods are subject to the risk that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate. 

In  our  opinion,  PetMed  Express,  Inc.  and  subsidiaries  maintained,  in  all  material  respects,  effective  internal 
control over financial reporting as of March 31, 2014, based on criteria established in Internal Control—Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 1992. 

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States),  the  consolidated  financial  statements  of  PetMed  Express,  Inc.  and  subsidiaries  and  our  report 
dated May 27, 2014 expressed an unqualified opinion. 

/s/ McGladrey LLP 
McGladrey LLP 

Fort Lauderdale, Florida 
May 27, 2014 

40

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM  9.  CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND  FINANCIAL 
DISCLOSURE 

None. 

ITEM 9A. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

The  Company’s  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  has 
conducted  an  evaluation  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and 
procedures (as defined in Rule 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934, 
as amended) as of March 31, 2014, the end of the period covered by this report (the "Evaluation Date").  Based 
upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded as of the Evaluation Date, 
that our disclosure controls and procedures were effective such that the information relating to PetMed Express, 
Inc., including our consolidated subsidiaries, required to be disclosed in our Securities and Exchange Commission 
(“SEC”)  reports  (i)  is  recorded,  processed,  summarized,  and  reported  within  the  time  periods  specified  in  SEC 
rules  and  forms  and  (ii)  is  accumulated  and  communicated  to  our  management  including  our  Chief  Executive 
Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting,  as  such  term  is  defined  in  Exchange  Act  Rule 13a-15(f).  Under  the  supervision  and  with  the 
participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted 
an evaluation of the effectiveness of our internal control over financial reporting as of March 31, 2014 based on 
the framework in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission.  Based  on  our  evaluation  under  the  framework  in  Internal  Control —  Integrated 
Framework,  our  management  concluded  that  the  Company  maintained  effective  internal  control  over  financial 
reporting as of March 31, 2014, as stated in our report which is included herein. Our internal control over financial 
reporting as of March 31, 2014 has been audited by McGladrey LLP, an independent registered public accounting 
firm, as stated in their report which is included herein. 

Changes in Internal Controls over Financial Reporting 

There have been no changes in our internal controls over financial reporting during our last fiscal quarter that 

have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

ITEM 9B. OTHER INFORMATION 

Not applicable. 

41

 
  
 
 
 
 
 
 
 
  
 
 
 
 
PART III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE  

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2014,  relating  to  our  2014  Annual  Meeting  of 
Stockholders to be held on July 25, 2014, and is incorporated herein by reference. 

  We adopted a Code of Business Conduct and Ethics applicable to all officers, directors, and employees.  The 
Company’s Code of Business Conduct and Ethics may be found in our 2004 Proxy which was filed on June 30, 
2004.    You  may  also  obtain  a  copy  of  our  Code  of  Business  Conduct  and  Ethics  free  of  charge  by  contacting 
Investor Relations at 1-800-738-6337. 

ITEM 11. EXECUTIVE COMPENSATION 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2014,  relating  to  our  2014  Annual  Meeting  of 
Stockholders to be held on July 25, 2014, and is incorporated herein by reference. 

ITEM  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND 
RELATED STOCKHOLDER MATTERS 

The information required by this item (other than information required by Item 201(d) of Regulation S-K with 
respect to equity compensation plans, which is set forth under Item 5. in this Annual Report on Form 10-K) will be 
set forth in our Proxy Statement, to be filed with the SEC within 120 days after the end of the fiscal year ended 
March  31,  2014,  relating  to  our  2014  Annual  Meeting  of  Stockholders  to  be  held  on  July  25,  2014,  and  is 
incorporated herein by reference. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2014,  relating  to  our  2014  Annual  Meeting  of 
Stockholders to be held on July 25, 2014, and is incorporated herein by reference. 

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2014,  relating  to  our  2014  Annual  Meeting  of 
Stockholders to be held on July 25, 2014, and is incorporated herein by reference. 

42

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES  

(a)  The following documents are filed as part of this report on Form 10-K. 

(1) Consolidated Financial Statements 

  The following exhibits are filed as part of this report on Form 10-K. 

(3) Articles of Incorporation and By-Laws 

3.1 

3.2 

Amended  and  Restated  Articles  of  Incorporation  (incorporated  by  reference  to  Exhibit  3.1  to  the 
Registration Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000). 

By-Laws of the Corporation (incorporated by reference to Exhibit 3.2 to the Registration Statement on 
Form 10-SB, File No. 000-28827, filed January 10, 2000).  

(4) Instruments Defining the Rights of Security Holders 

4.1 

Specimen  common  stock  certificate  (incorporated  by  reference  to  Exhibit  4.2  to  the  Registration 
Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000).  

(10) Material Contracts 

10.1 

10.2 

10.3 

10.4 

10.5 

10.6 

10.7 

10.8 

10.9 

1998  Stock  Option  Plan  incorporated  by  reference  to  Exhibit  10.1  to  the  Registration  Statement  on 
Form 10-SB, File No. 000-28827, filed January 10, 2000).  

Employment  Agreement  with  Menderes  Akdag  (incorporated  by  reference  to  Exhibit  10  of  the 
Registrant’s Form 8-K filed March 30, 2001). 

Agreement for the Sale and Leaseback of the Land and Building (incorporated by reference to Exhibit 
99.1 of the Registrant’s Form 8-K filed June 14, 2001). 

Amendment Number 1 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 99.1 of the Registrant’s Form 8-K filed March 18, 2004). 

Amendment Number 2 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 28, 2007). 

2006  Employee  Equity  Compensation  Restricted  Stock  Plan  (incorporated  by  reference  to  our 
definitive Proxy Statement for our 2006 Annual Meeting of Stockholders filed June 22, 2006). 

2006 Outside Director Equity Compensation Restricted Stock Plan (incorporated by reference to our 
definitive Proxy Statement for our 2006 Annual Meeting of Stockholders filed June 22, 2006). 

Employment Letter with Bruce Rosenbloom dated May 30, 2001 (incorporated by reference to Exhibit 
10.9 of the Registrant’s Form 8-K filed April 7, 2009). 

Amendment Number 3 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 8, 2010). 

10.10  Amendment Number 4 to Executive Employment Agreement with Menderes Akdag (incorporated by 

reference to Exhibit 10.1 of the Registrant’s Form 8-K filed January 28, 2013). 

(14) Corporate Code of Ethics 

14.1  Corporate Code  of Ethics (incorporated by reference to our  definitive Proxy Statement for our 2004 

Annual Meeting of Stockholders filed  June 30, 2004). 

(21) Subsidiaries of Registrant 

21.1 

Subsidiaries of Registrant* 

(31) Certifications 

31.1  Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

31.2  Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

(32) Certifications 

32.1  Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 1350.** 

____________ 

*Filed herewith **Furnished herewith 

43

 
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the 

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Dated: May 27, 2014 

PETMED EXPRESS, INC. 
(the “registrant”) 

By:  /s/ Menderes Akdag 
  Menderes Akdag 
  Chief Executive Officer and President 
  (principal executive officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities on May 27, 2014.  

  SIGNATURE 

TITLE 

/s/ Menderes Akdag 

Menderes Akdag 

Chief Executive Officer and President 
(principal executive officer) 

Officer and Director 

/s/ Robert C. Schweitzer 

Chairman of the Board 

Robert C. Schweitzer 

Director 

/s/ Bruce S. Rosenbloom 

Bruce S. Rosenbloom 

/s/ Ronald J. Korn 

Ronald J. Korn 

/s/ Gian M. Fulgoni 

Gian M. Fulgoni 

/s/ Frank J. Formica 

Frank J. Formica 

Chief Financial Officer and Treasurer 
(principal financial and accounting officer) 

Officer 

Director 

Director 

Director 

44

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUBSIDIARIES OF PETMED EXPRESS, INC. 

PetMed Express, Inc. directly owns all of the outstanding interests in the following subsidiaries: 

Exhibit 21.1 

Southeastern Veterinary Exports, Inc., a Florida corporation 

First Image Marketing, Inc., a Florida Corporation 

Global Veterinary Supply, Inc., a Florida Corporation 

 
 
 
 
 
 
 
 
 
 
Exhibit 31.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Menderes Akdag, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2014; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 27, 2014 

By: /s/ Menderes Akdag 
Menderes Akdag 
Chief Executive Officer and President 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Bruce S. Rosenbloom, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2014; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 27, 2014 

By: /s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1 

I, Menderes Akdag, and I, Bruce S. Rosenbloom, each certify to the best of our knowledge, based upon a review 
of the Annual Report on Form 10-K for the year ended March 31, 2014 (the “Report”) of the Registrant, that: 

(1) 

(2) 

the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange 
Act of 1934, as amended; and 

the information contained in the Report, fairly presents, in all material respects, the financial condition 
and results of operations of the Registrant. 

Date: May 27, 2014 

By:_/s/  Menderes Akdag__________               
Menderes Akdag 
Chief Executive Officer and President 

By:_/s/  Bruce S. Rosenbloom_______ 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This Page Intentionally Left Blank]

[This Page Intentionally Left Blank]

To My Fellow Stockholders:

In fiscal 2014, the Company made progress in growing both top line and bottom line 
results.  Net  sales  for  the  fiscal  year  ended  March  31,  2014  were  $233.4  compared  to 
$227.8 million for the fiscal year ended March 31, 2013, an increase of 2.4%.  For fiscal 
2014 our net income increased to $18.0 million, or $0.90 diluted per share, compared 
to $17.2 million, or $0.86 diluted per share, for fiscal 2013, an increase to earnings per 
share of 4.7%.  Online sales for the fiscal year were approximately 79% of all sales com-
pared to 77% of all sales for the prior fiscal year, which resulted in online sales growth of 
4.8%.  For fiscal 2015 we are focusing on improving our new order sales.  

1-800-PetMeds remains committed to returning capital to our stockholders.  During the 
fiscal year, we increased our quarterly dividend from $0.15 to $0.17 per share.  While 
the Company intends to continue to pay regular quarterly dividends, the declaration 
and payment of future dividends is discretionary and will be subject to a determination 
by our Board of Directors each quarter, following its review of the Company’s financial 
performance.  Since fiscal 2010 the Company has paid a cumulative total of $3.73 per 
share in dividends. 

As the national brand leader and America’s Largest Pet Pharmacy, we have served over 
8.0 million satisfied customers, with approximately 2.6 million having purchased from 
us within the last two years.  It is the goal of everyone at 1-800-PetMeds to provide “Fast, 
Easy, Helpful Service with Great Savings!” and we are proud that our customer service 
satisfaction rating, as measured by independent companies, well exceeds other online 
participants.

We are a licensed pharmacy to dispense prescription medications in all 50 states. We 
offer a wide selection of products, over 3,000 SKUs, including a variety of private label 
products made in the United States. We are always looking to expand our selection of 
products so that we can offer our customers the best medications, supplements, and 
pet supplies for dogs and cats at affordable prices.  Our customers can enjoy either the 
convenience of ordering online at our top-rated website www.1800petmeds.com, or 
over the telephone, where they can experience 1-800-PetMeds’ exceptional customer 
care.

As always, we remain thankful to our loyal customers, dedicated employees, and, you, 
our stockholders, for your ongoing support of 1-800-PetMeds. 

PERFORMANCE 
SUMMARY

Sales
($ in millions)

$238.3

$238.3

$231.6

$233.4

$227.8

            2010         2011         2012         2013         2014

Net Income
($ in millions)

$26.0

$20.9

$16.7

$17.2

$18.0

            2010         2011         2012         2013        2014

Earnings per share EPS
(Diluted)

$1.14

$0.92

$0.86

$0.90

$0.80

            2010         2011        2012         2013        2014

Dividends declared
(Per share)

$1.60

Sincerely, 

Menderes Akdag
President, Chief Executive Officer, Director
June 13, 2014                                                               

$0.475

$0.525

$0.30

$0.66

            2010         2011         2012        2013         2014

(all above fiscal years ended on March 31st)

www.1800petmeds.com

Corporate Information:

Directors, Executive Officers, and Corporate Secretary

Robert C. Schweitzer
Chairman of the Board
and Independent Director
Financial Consultant

Menderes Akdag
Director, Chief Executive Officer
and President of the Company

Frank J. Formica
Independent Director
Legal Consultant

Ronald J. Korn
Independent Director
President of Ronald Korn Consulting

Gian M. Fulgoni
Independent Director
Executive Chairman Emeritus 
of comScore, Inc.

Bruce S. Rosenbloom, CPA
Chief Financial Officer and Treasurer
of the Company

Alison Berges, Esq.
Corporate Secretary and
General Counsel to the Company

Corporate Headquarters
PetMed Express, Inc.
1441 S.W. 29th Avenue
Pompano Beach, Florida 33069

Independent Registered Public Accounting Firm
McGladrey LLP
New York, New York

Transfer Agent
Continental Stock Transfer & Trust Company
New York, New York

Stock Exchange Listing
The NASDAQ Stock Market LLC
Trading Symbol: PETS

Annual Meeting
The Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,
July 25, 2014.

Investor Relations
PetMed Express, Inc. welcomes inquiries from stockholders and other
interested investors. You may contact us by phone: (800) 738-6337 or
(954) 979-5995 or by writing to the corporate headquarters address above.

QUARTERLY
STOCK 
PRICE RANGE

First Quarter

Fiscal 2013
    High
    Low

$13.76
$11.07

Fiscal 2014
    High
    Low

$13.73
$12.37

Second Quarter

Fiscal 2013
    High
    Low

$12.35
$   9.36

Fiscal 2014
    High
    Low

$17.17
$12.82

Third Quarter

Fiscal 2013
    High
    Low

$12.39
$  9.95

Fiscal 2014
    High
    Low

$16.94
$14.58

Fourth Quarter

Fiscal 2013
    High
    Low

$14.37
$11.09

Fiscal 2014
    High
    Low

$16.65
$12.62

PetMed Express, Inc.

PetMed Express, Inc.

Fast, Easy, Helpful Service with Great Savings!

You’re 100% satisfied 
or your money back!

www.1800petmeds.com

www.1800petmeds.com

2014
ANNUAL REPORT
PetMed Express, Inc.