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Pets at Home Group

pets · NASDAQ Healthcare
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Ticker pets
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Industry Drug Manufacturers - General
Employees 51-200
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FY2016 Annual Report · Pets at Home Group
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www.1800petmeds.comYou’re 100% satisfied or your money back!PetMed Express, Inc.www.1800petmeds.comFast, Easy, Helpful Service with Great Savings!2016ANNUAL REPORTIn fiscal 2016, the Company made progress in growing both top and bottom line results. For the fiscal year ended March 31, 2016 sales were $234.7 million compared to $229.4 million for the prior fiscal year, an increase of 2.3%.  For the fiscal year ended March 31, 2016 net income was $20.6 million, or $1.02 diluted per share compared to, excluding a one-time charge for an IT-related discontinued project, $18.5 million, or $0.92 diluted per share a year ago, an increase to net income of 11%.  We were encouraged with increases in new customer revenue during the second half of fiscal 2016 and we were also pleased with our advertising efficiency, as our new customer acquisition costs were reduced to $45 for fiscal 2016 compared to $48 for fiscal 2015.  Online sales for the fiscal year were approximately 81% of all sales compared to 80% of all sales for the prior fiscal year, and the average purchase value was approximately $81 for fiscal 2016 compared to $77 for fiscal 2015.1-800-PetMeds remains committed to returning capital to our stockholders. During the fiscal year, we paid a quarterly dividend of $0.18 per share and in the first quarter of fiscal 2017, the quarterly dividend was raised to $0.19 per share. While the Company intends to continue to pay regular quarterly dividends, the declaration and payment of future dividends is discretion-ary and will be subject to a determination by our Board of Directors each quarter, following its  review of the Company’s financial performance.  Since fiscal 2010 the Company has paid a cumu-lative total of $5.13 per share in dividends. According to the American Pet Products Manufacturers Association, pet spending in the United States increased 3.9% to $60.3 billion in 2015.  Pet supplies and medications represented $14.3 billion, or 24% of the total spending on pets in the United States. The pet medication market that we participate in is estimated to be approximately $4.2 billion, with veterinarians having the majority of the market share.  The dog and cat population is approximately 164 million, with approximately 65% of all households having a pet.We are a licensed pharmacy to dispense prescription medications in all 50 states. We offer a wide selection of products, over 3,000 SKUs, including a variety of private label products.  We regularly research new products, and select new products or the latest generation of existing products to become part of our product selection, so that we can offer our customers the best medications, supplements, and pet supplies for dogs and cats at affordable prices. Our customers can enjoy either the convenience of ordering online at our top-rated website www.1800petmeds.com, or over the telephone, where they can experience 1-800-PetMeds’ exceptional customer care.  As the national brand leader and America’s Largest Pet Pharmacy, we continue to make it the goal of everyone at 1-800-PetMeds to provide “Fast, Easy, Helpful Service with Great Savings!”  We have served over 9.0 million satisfied customers, with approximately 2.3 million customers having purchased from us within the last two years.  We are proud that our customer service  satisfaction rating, as measured by independent companies, continues to well exceed other  online participants.  In January 2016 we completed the acquisition of property in Delray Beach, FL, which will serve as our new corporate headquarters and distribution center. In fiscal 2017, we will be preparing to move into our new facility, which is expected to occur in our third fiscal quarter.As always, we remain thankful to our loyal customers, dedicated employees, and, you, our stockholders, for your ongoing support of 1-800-PetMeds.Sincerely, Menderes AkdagPresident, Chief Executive Officer, DirectorJune 13, 2016                                                          www.1800petmeds.comCorporate Information:Directors, Executive Officers, and Corporate SecretaryRobert C. SchweitzerChairman of the Boardand Independent DirectorFinancial ConsultantMenderes AkdagDirector, Chief Executive Officerand President of the CompanyFrank J. FormicaIndependent DirectorLegal ConsultantRonald J. KornIndependent DirectorPresident of Ronald Korn ConsultingGian M. FulgoniIndependent DirectorCo-Founder and Executive Chairman Emeritus of comScore, Inc.Bruce S. Rosenbloom, CPAChief Financial Officer and Treasurerof the CompanyAlison Berges, Esq.Corporate Secretary andGeneral Counsel to the CompanyCorporate HeadquartersPetMed Express, Inc.1441 S.W. 29th AvenuePompano Beach, Florida 33069Independent Registered Public Accounting FirmRSM US LLPNew York, New YorkTransfer AgentContinental Stock Transfer & Trust CompanyNew York, New YorkStock Exchange ListingThe NASDAQ Stock Market LLCTrading Symbol: PETSAnnual MeetingThe Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,July 29, 2016.Investor RelationsPetMed Express, Inc. welcomes inquiries from stockholders and otherinterested investors. You may contact us by phone: (800) 738-6337 or(954) 979-5995 or by writing to the corporate headquarters address above.(all above fiscal years ended on March 31st)PERFORMANCE SUMMARYFirst QuarterFiscal 2016    High    LowFiscal 2015    High    Low$17.73$15.82$13.80$12.63Second QuarterFiscal 2016    High    LowFiscal 2015    High    Low$18.23$15.72$14.54$13.24Third QuarterFiscal 2016    High    LowFiscal 2015    High    Low$17.88$16.04$14.72$12.56Fourth QuarterFiscal 2016    High    LowFiscal 2015    High    Low$18.70$15.77$16.59$14.04QUARTERLYSTOCK PRICE RANGESales($ in millions)            2012         2013         2014         2015         2016Net Income($ in millions)Earnings per share EPS(Diluted)Dividends declared(Per share)            2012         2013         2014         2015         2016            2012         2013         2014         2015         2016            2012         2013         2014         2015         2016To My Fellow Stockholders:PetMed Express, Inc.PetMed Express, Inc.$229.4$233.4$238.3$227.8$234.7$20.6$17.5$18.0$16.7$17.2$1.02$0.87$0.90$0.80$0.86$0.72$0.68$0.66$0.525$1.60UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549 

   (cid:1)(cid:1)(cid:1)(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

FORM 10-K 

       For the fiscal year ended March 31, 2016 

OR 
   (cid:2)(cid:2)(cid:2)(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ___________ to ___________ 

Commission File Number 000-28827 
_______________________________________________________ 

PETMED EXPRESS, INC. 
(Exact name of registrant as specified in its charter) 

FLORIDA 
(State or other jurisdiction of 
incorporation or organization) 

65-0680967 
(IRS Employer 
Identification No.) 

1441 S.W. 29th Avenue, Pompano Beach, Florida 33069 
(Address of principal executive offices) (Zip Code) 

       Registrant’s telephone number, including area code: (954) 979-5995 

     Securities registered under Section 12(b) of the Act: 

Title of each class 

COMMON  STOCK,  $.001  PAR  VALUE 

Name of each exchange on which 
registered 

The NASDAQ Stock Market LLC 
(NASDAQ Global Select Market) 

Securities registered under Section 12(g) of the Act: 

                                                                              NONE 

___________________________ 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:2) No (cid:3) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:2) No (cid:3) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of  1934  during  the  preceding  12 months  (or  for such  shorter  period  that the  registrant  was  required  to file such  reports),  and  (2)  has  been 
subject to such filing requirements for the past 90 days.  Yes (cid:3) No (cid:2) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data 
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceeding12 months 
(or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3)  No (cid:2) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter)  is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference 
in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:3) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting 
company.  See definition of “accelerated filer”, “large accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer  (cid:2) 
Non-accelerated filer  (cid:2) 

Accelerated filer 
Smaller reporting company 

(cid:3) 
(cid:2) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes (cid:2) No (cid:3) 

The  aggregate  market  value  of  the  registrant’s  Common  Stock  held  by  non-affiliates  of  the  registrant  as  of  September  30,  2015,  the  last 
business  day  of  the  registrant’s  most  recently  completed  second  fiscal  quarter,  was  $313.4  million  based  on  the  closing  sales  price  of  the 
registrant’s Common Stock on that date, as reported on the NASDAQ Global Select Market. 

The number of shares of the registrant’s Common Stock outstanding as of May 24, 2016 was 20,446,942. 

DOCUMENTS INCORPORATED BY REFERENCE 

Information to be set forth in our Proxy Statement relating to our 2016 Annual Meeting of Stockholders to be held on July 29, 2016 is 
incorporated by reference in Items 10, 11, 12, 13, and 14 of Part III of this report. 

 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. 

2016 Annual Report on Form 10-K  

TABLE OF CONTENTS 

PART I ........................................................................................................................................................................ 1 
Item 1.    Business ................................................................................................................................................. 1 
Item 1A. Risk Factors ............................................................................................................................................ 6 
Item 1B. Unresolved Staff Comments ................................................................................................................. 10 
Item 2.    Properties ............................................................................................................................................. 10 
Item 3.    Legal Proceedings ................................................................................................................................ 10 
Item 4.    Mine Safety Disclosures ....................................................................................................................... 10 

                    Page 

PART II ..................................................................................................................................................................... 11 

Item 5.    Market for Registrant's Common Equity, Related Stockholder Matters 
                  and Issuer Purchases of Equity Securities ........................................................................................ 11 
Item 6.    Selected Financial Data........................................................................................................................ 14 
Item 7.    Management’s Discussion and Analysis of Financial Condition and Results 
                  of Operations ..................................................................................................................................... 15 
Item 7A. Quantitative and Qualitative Disclosures About Market RiskEEEEEEEE.. ................................. 22 
Item 8.    Financial Statements and Supplementary DataEEEEEEEE.. .................................................... 23 
Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial  
                  Disclosure .......................................................................................................................................... 41 
Item 9A. Controls and Procedures ...................................................................................................................... 41 
Item 9B. Other Information .................................................................................................................................. 41 

PART III  ................................................................................................................................................................... 42 
Item 10.  Directors, Executive Officers, and Corporate Governance .................................................................. 42 
Item 11.  Executive Compensation ...................................................................................................................... 42 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related 
                  Stockholder Matters ........................................................................................................................... 42 
Item 13.  Certain Relationships and Related Transactions, and Director Independence ................................... 42 
Item 14.  Principal Accountant Fees and Services .............................................................................................. 42 

PART IV ................................................................................................................................................................... 43 
Item 15.  Exhibits, Financial Statement Schedules ............................................................................................. 43 

SIGNATURES .......................................................................................................................................................... 45 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION 

Certain  information  in  this  Annual  Report  on  Form  10-K  includes  forward-looking  statements  within  the 
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  
You  can  identify  these  forward-looking  statements  by  the  words  "believes,"  "intends,"  "expects,"  "may,"  "will," 
"should,"  "plan,"  "projects,"  "contemplates,"  "intends,"  "budgets,"  "predicts,"  "estimates,"  "anticipates,"  or  similar 
expressions.    These  statements  are  based  on  our  beliefs,  as  well  as  assumptions  we  have  used  based  upon 
information  currently  available  to  us.    Because  these  statements  reflect  our  current  views  concerning  future 
events,  these  statements  involve  risks,  uncertainties  and  assumptions.    Actual  future  results  may  differ 
significantly  from  the  results  discussed  in  the  forward-looking  statements.    A  reader,  whether  investing  in  our 
common stock or not, should not place undue reliance on these forward-looking statements, which apply only as 
of the date of this Annual Report. 

When used in this Annual Report on Form 10-K, "PetMed Express," "1-800-PetMeds," “PetMeds,” "PetMed," 
“PetMeds.com,” "PetMed Express.com," "the Company,"  "we," "our," and "us" refer to PetMed Express, Inc. and 
our wholly-owned subsidiaries. 

ITEM 1. BUSINESS 

General 

PetMed  Express,  Inc.  and  subsidiaries,  d/b/a  1-800-PetMeds,  is  a  leading  nationwide  pet  pharmacy.    The 
Company markets prescription and non-prescription pet medications, and other health products for dogs and cats, 
direct to the consumer.  The Company offers consumers an attractive alternative for obtaining pet medications in 
terms of convenience, price, and speed of delivery. 

The  Company  markets  its  products  through  national  television,  online,  and  direct  mail/print  advertising 
campaigns, which aim to increase the recognition of the “1-800-PetMeds” brand name, and “PetMeds” family of 
trademarks,  increase  traffic  on  its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize 
repeat purchases.  Our fiscal year end is March 31, our executive offices are currently located at 1441 S.W. 29th 
Avenue,  Pompano  Beach,  Florida  33069,  and  our  telephone  number  is  (954)  979-5995.    In  the  third  quarter  of 
fiscal 2017 our executive offices will be located at 420 South Congress Avenue, Delray Beach, Florida 33445.   

Our Products 

We  offer  a  broad  selection  of  products  for  dogs  and  cats.    Our  current  product  line  contains  approximately 
3,000  SKUs  of  the  most  popular  pet  medications,  health  products,  and  supplies.    These  products  include  a 
majority  of  the  well-known  brands  of  medication,  such  as  Frontline  Plus®,  K9  Advantix®  II,  Advantage®  II, 
Heartgard  Plus®,  Sentinel®,  Revolution®,  and  Rimadyl®.    Generally,  our  prices  are  competitive  with  the  prices 
for medications charged by veterinarians and retailers.  In March 2010, we started offering for sale additional pet 
supplies on our website, which are drop shipped to our customers by third parties.  These pet supplies include: 
food, beds, crates, stairs, strollers, and other popular pet supplies.   

We research new products, and regularly select new products or the latest generation of existing products to 
become  part  of  our  product  selection.    In  addition,  we  also  refine  our  current  products  to  respond  to  changing 
consumer-purchasing  habits.    Our  website  is  designed  to  give  us  the  flexibility  to  change  featured  products  or 
promotions.  Our product line provides customers with a wide variety of selections across the most popular health 
categories for dogs and cats.  Our current products include: 

Non-Prescription  Medications  (OTC)  and  supplies:  Flea  and  tick  control  products,  bone  and  joint  care 
products, vitamins, treats, nutritional supplements, hygiene products, and supplies. 

Prescription  Medications  (Rx):  Heartworm  and  flea  and  tick  preventatives,  arthritis,  thyroid,  diabetes,  pain 
medications, antibiotics, and other specialty medications, as well as generic substitutes. 

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Sales 

  We  offer  our  products  through  three  main  sales  channels:  Internet  through  our  website,  telephone  contact 
center  through  our  toll-free  number,  and  direct  mail/print  through  1-800-PetMeds  catalogs,  brochures,  and 
postcards.  We have designed our website and catalogs to provide a convenient, cost-effective, and informative 
shopping experience that encourages consumers to purchase products important for a pet’s health and quality of 
life.  We believe that these multiple channels allow us to increase the visibility of our brand name and provide our 
customers with increased shopping flexibility and excellent service.   

Internet 

We seek to combine our product selection and pet health information with the shopping ease of the Internet to 
deliver  a  convenient  and  personalized  shopping  experience.    Our  website  offers  health  and  nutritional  product 
selections  for  dogs  and  cats,  and  relevant  editorial  and  easily  obtainable  or  retrievable  resource  information.  
From  our  home  page,  customers  can  search  our  website  for  products  and  access  resources  on  a  variety  of 
information on dogs and cats.  Customers can shop at our website by category, product line, individual product, or 
symptom.  We attracted approximately 33 million visitors to our website during fiscal 2016, approximately 8% of 
those visitors placed an order, and our website generated approximately 81% of our total sales for the same time 
period.  On our website pet owners have access to health information covering pets’ behavior and illnesses, and 
natural  and  pharmaceutical  remedies  specifically  for  a  pet’s  problem.    The  pet  education  content  on  our  main 
website is periodically updated with the latest research for pet owners. 

Telephone Contact Center 

Our customer care representatives receive and process inbound and outbound customer calls, facilitate our 
live web chat, and process customer e-mails.  Our telephone system is equipped with certain features including 
pop-up  screens  and  call  blending  capabilities  that  give  us  the  ability  to  efficiently  utilize  our  customer  care 
representatives’ 
  Our  customer  care 
representatives  receive  a  base  salary  and  are  rewarded  with  commissions  for  sales,  and  bonuses  and  other 
awards for achieving certain quality goals. 

time,  providing  excellent  customer  care,  service,  and  support. 

Direct Mail/Print 

The  1-800-PetMeds  catalog  is  a  full-color  catalog  that  features  our  most  popular  products.    The  catalog  is 
produced  by  a  combination  of  in-house  writers,  production  artists,  and  independent  contractors.    We  mail 
catalogs, brochures, and postcards in response to requests generated from our advertising and as part of direct 
mail campaigns to our customers. 

Our Customers 

Approximately  2.3  million  customers  have  purchased  from  us  within  the  last  two  years.    We  attracted 
approximately  489,000  and  529,000  new  customers  in  fiscal  2016  and  2015,  respectively.    Our  customers  are 
located throughout the United States, with approximately 50% of customers residing in California, Florida, Texas, 
New York, Pennsylvania, North Carolina, Virginia, and Georgia.  Our primary focus has been on retail customers 
and the average purchase was approximately $81 for fiscal 2016 compared to $77 for fiscal 2015. 

Marketing 

The  goal  of  our  marketing  strategy  is  to  build  brand  recognition,  increase  customer  traffic,  add  new 
customers, build strong customer loyalty, maximize reorders, and develop incremental revenue opportunities.  We 
have an integrated marketing campaign that includes television advertising, online marketing, direct mail/print and 
e-mail. 

Television Advertising 

Our  television  advertising  is  designed  to  build  brand  equity,  create  brand  awareness,  and  generate  initial 
purchases  of  products  via  the  telephone  and  the  Internet.    We  have  used  :30  and  :15  second  television 
commercials to attract new customer orders.  Our television commercials typically focus on our ability to rapidly 
deliver  to  customers  the  same  medications  offered  by  veterinarians,  but  at  reduced  prices.    We  generally 
purchase advertising to target our key  demographic group –  women, ages 30 to 65.  We believe that television 
advertising is particularly effective and instrumental in building brand awareness. 

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Online Marketing 

We supplement our traditional advertising with online advertising and marketing efforts.  We make our brand 
available to Internet consumers by purchasing targeted keywords and achieving prominent placement on the top 
search engines and search engine networks, including Google, Bing™, and Yahoo®.  We utilize Internet display 
and video advertisements, social media, and comparison shopping, and we are also members of the LinkShare 
Network, which is an affiliate program with merchant clients and affiliate websites. 

Direct Mail/Print and E-mail 

We  use  direct  mail/print  and  e-mail  to  acquire  new  customers  and  to  remind  our  existing  customers  to 

reorder.    

Operations 

Order Processing 

Our  website  allows  customers  to  easily  browse  and  purchase  all  of  our  products  online.    Our  website  is 
designed to be fast, secure, and easy to use with order and shipping confirmations, and with online order tracking 
capabilities.  We provide our customers with toll-free telephone access to our customer care representatives.  Our 
call  center  generally  operates  from  8:00  AM  to  11:00  PM,  Monday  through  Thursday,  8:00  AM  to  9:00  PM  on 
Friday, 9:00 AM to 6:00 PM on Saturday, and 10:00 AM to 5:00 PM on Sunday, Eastern Time.  The process of 
customers purchasing products from 1-800-PetMeds consists of a few simple steps.  A customer first places an 
order  online  or  a  call  to  our  toll-free  telephone  number.    The  following  information  is  needed  to  process 
prescription  orders:  pet  information,  prescription  information,  and  the  veterinarian’s  name  and  phone  number.  
This information is entered into our computer system.  Then our pharmacists and pharmacy technicians verify all 
prescriptions.  The order process system checks for the verification for prescription medication orders and a valid 
payment  method  for  all  orders.    An  invoice  is  generated  and  printed  in  our  fulfillment  center,  where  items  are 
picked, and then shipped via United States Postal Service, Federal Express, or UPS.  Our customers enjoy the 
convenience of rapid home delivery, with the majority of all orders being shipped within 24 hours of ordering.   

Customer Care and Support 

We believe that a high level of customer care and support is critical in retaining and expanding our customer 
base.    Customer  care  representatives  participate  in  ongoing  training  programs  under  the  supervision  of  our 
training  managers.    These  training  sessions  include  a  variety  of  topics  such  as  product  knowledge,  computer 
usage, customer service tips, and the relationship between our Company and veterinarians.  Our customer care 
representatives  respond  to  customers’  e-mails,  calls,  and  live  chats  that  are  related  to  products,  order  status, 
prices, and shipping.   We believe our customer care representatives are a valuable source of feedback regarding 
customer satisfaction. 

Warehousing and Shipping 

We inventory our products and fill most customer orders from our corporate headquarters in Pompano Beach, 
Florida.   We  have  an  in-house  fulfillment  and  distribution  operation,  which  is  used  to  manage  the  entire  supply 
chain,  beginning  with  the  placement  of  the  order,  continuing  through  order  processing,  and  then  fulfilling  and 
shipping of the product to the customer.  We offer a variety of shipping options, including next day delivery.  We 
ship  to  anywhere  in  the  United  States  served  by  the  United  States  Postal  Service  or  Federal  Express.    Priority 
orders are expedited  in our fulfillment process.  Our goal is to ship the  products the same day that the order is 
received.  For prescription medications, our goal is to ship the product immediately after the prescription has been 
authorized by the customer’s veterinarian. 

Purchasing 

We purchase our products from a variety of sources, including certain manufacturers, domestic distributors, 
and wholesalers.  There were four suppliers from whom we purchased approximately 50% of all products in fiscal 
2016.    We  purchase  the  majority  of  the  health  and  nutritional  supplements  directly  from  manufacturers.    We 
believe having strong relationships with product manufacturers will ensure the availability of an adequate volume 
of products ordered by our customers, and will enable us to provide more and better product information.   

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Historically, many of the major manufacturers of prescription and non-prescription medications have declined 
to  sell  these  products  to  direct  marketing  companies,  such  as  our  Company.    (See  Risk  Factors.)    Part  of  our 
growth  strategy  includes  developing  direct  relationships  with  the  leading  pharmaceutical  manufacturers  of  the 
more popular prescription and non-prescription medications. 

Technology 

integrated 

We  utilize 

technologies 

in  our  call  centers,  e-commerce,  order  entry,  and 

inventory 
control/fulfillment  operations.    Our  systems  are  custom  configured  by  the  Company  to  optimize  our  computer 
telephone  integration  and  mail-order  processing.    The  systems  are  designed  to  maintain  a  large  database  of 
specialized information and process a large volume of orders efficiently and effectively.  Our systems provide our 
customer care representatives, and our customers on our website, with real time product availability information 
and updated customer information to enhance our customer care.  We also have an integrated direct connection 
for processing credit cards to ensure that a valid credit card number and authorization have been received at the 
same time our customer care representatives are on the phone with the customer or when a customer submits an 
order on our website.  Our information systems provide our customer care representatives with records of all prior 
contact  with  a  customer,  including  the  customer’s  address,  phone  number,  e-mail  address,  prescription 
information, order history, payment history, and notes. 

Competition 

The pet medications market is competitive and highly fragmented.  Our competitors consist of veterinarians, 
and  online  and  traditional  retailers.    We  believe  that  the  following  are  the  principal  competitive  factors  in  our 
market: 

•  Product  selection  and  availability,  including  the  availability  of  prescription  and  non-prescription 

medications; 
•  Brand recognition; 
•  Reliability and speed of delivery; 
•  Personalized service and convenience; 
•  Price; and 
•  Quality of website content. 

We  compete  with  veterinarians  for  the  sale  of  prescription  and  non-prescription  pet  medications  and  other 
health  products.    Many  pet  owners  may  prefer  the  convenience  of  purchasing  their  pet  medications  or  other 
health  products  at  the  time  of  a  veterinarian  visit.    In  order  to  effectively  compete  with  veterinarians,  we  must 
continue to educate pet owners about the service, convenience, and savings offered by our Company. 

According  to  the  American  Pet  Products  Manufacturers  Association,  pet  spending  in  the  United  States 
increased 3.9% to $60.3 billion  in 2015.  Pet supplies and medications represented $14.3 billion, or 24% of the 
total spending on pets in the United States.  The pet medication market that we participate in is estimated to be 
approximately $4.2 billion, with veterinarians having the majority of the market share.  The dog and cat population 
is approximately 164 million, with approximately 65% of all households having a pet. 

We  believe  that  the  following  are  the  main  competitive  strengths  that  differentiate  1-800-PetMeds  from  the 

competition: 

“1-800-PetMeds” brand name; 

•  Channel leader, in an estimated $4.2 billion industry; 
• 
•  Licensed pharmacy to conduct business in 50 states, and awarded Vet-VIPPSCM (Veterinary-Verified 
Internet Pharmacy Practice Site) accreditation by the National Association of Boards of Pharmacy®; 

•  Exceptional customer care and support 

Intellectual Property 

We  conduct  our  business  under  the  trade  name  “1-800-PetMeds”  and  use  a  family  of  trade  names  all 
containing the term “PetMeds” or “PetMed” in some form.   We believe the “1-800-PetMeds” trade name, which is 
also our toll-free telephone number, and the “PetMeds” family of trademarks, has added significant value and is 
an  important  factor  in  the  marketing  of  our  products.  We  have  also  obtained  the  right  to  use  and  control  the 
www.petmedexpress.com, 
Internet 
www.petmed.com, and www.petmeds.com.    

www.1800petmeds.com, 

www.1888petmeds.com, 

addresses 

4

 
  
 
 
 
 
 
 
 
 
 
 
 
We  also  obtained  the  right  to  use  and  control  the  Internet  addresses  www.petmeds.pharmacy  and 
www.1800petmeds.pharmacy,  through  a  National  Association  of  Boards  of  Pharmacy®  initiative  to  ensure  high 
standards  for  online  pharmacies.   We  do  not  expect  to  lose  the  ability  to  use  the  Internet  addresses;  however, 
there can be no assurance in this regard and the loss of these addresses may have a material adverse effect on 
our  financial  position  and  results  of  operations.    We  are  the  exclusive  owners  of  United  States  Trademark 
Registrations for “PetMed Express and Design®,” “1888PetMeds and Design®,” “1-800-PetMeds and Design®,” 
1-800-PetMeds®,” and “PetMeds®,” among numerous others. 

Government Regulation 

Dispensing  prescription  medications  is  governed  at  the  state  level  by  Boards  of  Pharmacy,  or  similar 
regulatory agencies, of each state where prescription medications are dispensed.  We are subject to regulation by 
the State of Florida and are licensed as a community pharmacy by the Florida Board of Pharmacy.  Our current 
license is valid until February 28, 2017, and prior to that date a renewal application will be submitted to the Board 
of Pharmacy.  During fiscal 2015 we obtained a federal registration, and state registrations/permits as required, to 
dispense Schedule IV controlled substances, Our pharmacy practice is also licensed and/or regulated by 49 other 
state  pharmacy  boards,  the  District  of  Columbia  Board  of  Pharmacy,  and  the  United  States  Drug  Enforcement 
Administration,  and  with  respect  to  our  products,  by  other  regulatory  authorities  including,  but  not  necessarily 
limited  to,  the  United  States  Food  and  Drug  Administration  (“FDA”)  and  the  United  States  Environmental 
Protection Agency.  As a licensed pharmacy in the State of Florida, we are subject to the Florida Pharmacy Act 
and  regulations  promulgated  thereunder.    To  the  extent  that  we  are  unable  to  maintain  our  license  as  a 
community pharmacy with the Florida Board of Pharmacy, or if we do not maintain the licenses granted by other 
state  pharmacy  boards,  or  if  we  become  subject  to  actions  by  the  FDA,  or  other  enforcement  regulators,  our 
distribution of prescription medications to pet owners could cease, which could have a material adverse effect on 
our financial condition and results of operations. 

Employees 

We currently have 178 full time employees, including: 110  in customer care and marketing; 27  in fulfillment 
and  purchasing;  30  in  our  pharmacy;  3  in  information  technology;  3  in  administrative  positions;  and  5  in 
management.  None of our employees are represented by a labor union, or governed by any collective bargaining 
agreements.  We consider relations with our employees to be satisfactory. 

Available Information 

We file annual, quarterly, and current reports, proxy statements, and other information with the Securities and 
Exchange Commission ("SEC").  Our SEC filings, including our annual reports on Form 10-K, quarterly reports on 
Form 10-Q, current reports on Form 8-K, and any amendments to those reports filed or furnished pursuant to the 
Exchange Act are available free of charge over the Internet on our website at  www.1800petmeds.com or at the 
SEC's  web  site  at  www.sec.gov.    Our  SEC  filings  will  be  available  through  our  website  as  soon  as  reasonably 
practicable after we have electronically filed or furnished them to the SEC. Information contained on our website 
is not incorporated by reference into this Annual Report on Form 10-K.   

5

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

You  should  carefully  consider  the  risks  and  uncertainties  described  below,  and  all  the  other  information 
included  in  this  Annual  Report  on  Form  10-K  before  you  decide  to  invest  in  our  common  stock.    Any  of  the 
following  risks could  materially  adversely  affect  our  business,  financial  condition,  or  operating  results  and  could 
result in a loss of your investment. 

We  may  inadvertently  fail  to  comply  with  various  state  or  federal  regulations  covering  the  dispensing  of 
prescription  pet  medications  which  may  subject  us  to  reprimands,  sanctions,  probations,  fines,  suspensions,  or 
the loss of one or more of our pharmacy licenses. 

The  sale  and  delivery  of  prescription  pet  medications  is  generally  governed  by  state  laws  and  state 
regulations, and with respect to controlled substances, by federal law.  Since our pharmacy is located in the State 
of Florida, the Company  is governed by the laws and regulations of the State  of Florida.   Each  prescription pet 
medication sale we make is likely also to be covered by the laws of the state where the customer is located.  The 
laws and regulations relating to the sale and delivery of prescription pet medications vary from state to state, but 
generally  require  that  prescription  pet  medications  be  dispensed  with  the  authorization  from  a  prescribing 
veterinarian.  To the extent that we are unable to maintain our license as a community pharmacy with the Florida 
Board of Pharmacy, or if we do not maintain the licenses granted by other state boards, or if we become subject 
to actions by the FDA, or other enforcement regulators, our dispensing of prescription medications to pet owners 
could cease, which could have a material adverse effect on our operations.  The Company is a party to routine 
litigation  and  administrative  complaints  incidental  to  its  business.    Management  does  not  believe  that  the 
resolution of any or all of such routine litigation and administrative complaints is likely to have a material adverse 
effect on the Company’s financial condition or results of operations.  While we make every effort to fully comply 
with all applicable state rules, laws, and regulations, from time to time we have been the subject of administrative 
complaints regarding the authorization of prescriptions prior to shipment.  We cannot assure you that we will not 
continue to be the subject of administrative complaints in the future.  We cannot guarantee you that we will not be 
subject  to  reprimands,  sanctions,  probations,  or  fines,  or  that  one  or  more  of  our  pharmacy  licenses  will  not  be 
suspended  or  revoked.    If  we  were  unable  to  maintain  our  license  as  a  community  pharmacy  in  the  State  of 
Florida,  or  if  we  are  not  granted  licensure  in  a  state  that  begins  to  require  licensure,  or  if  one  or  more  of  the 
licenses granted by other state boards should be suspended or revoked, our ability to continue to sell prescription 
medications and to continue our business as it is presently conducted could be in jeopardy. 

We currently purchase a portion of our prescription and non-prescription medications from third party distributors 
and  we  are  not  an  authorized  distributor  of  these  products.    We  do  not  have  any  guaranteed  supply  of 
medications at any pre-established prices. 

The  majority  of  our  sales  were  attributable  to  sales  of  prescription  and  non-prescription  medications.  

Historically,  many  of  the  major  pharmaceutical  manufacturers  have  declined  to  sell  prescription  and  non-
prescription  pet  medications  directly  to  us.    In  order  to  assure  a  supply  of  these  products,  we  purchase 
medications from various secondary sources, including a variety of domestic distributors.  Our business strategy 
includes  seeking  to  establish  direct  purchasing  arrangements  with  major  pet  pharmaceutical  manufacturing 
companies.  If we are not successful in achieving this goal, we will continue to rely upon secondary sources.  We 
cannot  guarantee  that  if  we  continue  to  purchase  prescription  and  non-prescription  pet  medications  from 
secondary sources that we will be able to purchase an adequate supply to meet our customers’ demands, or that 
we  will  be  able  to  purchase  these  products  at  competitive  prices.    As  these  products  represent  a  significant 
portion of our sales, our failure to fill customer orders for these products could adversely impact our sales.  If we 
are forced to pay higher prices for these products to ensure an adequate supply, we cannot guarantee that we will 
be able to pass along to our customers any increases in the prices we pay for these medications.  This inability to 
pass along increased prices could materially adversely affect our gross margins, financial condition and results of 
operations. 

Our  failure  to  properly  manage  our  inventory  may  result  in  excessive  inventory  carrying  costs,  or  inadequate 
supply of products, which could materially adversely affect our financial condition and results of operations. 

Our current product line contains approximately 3,000 SKUs.  A significant portion of our sales is attributable 
to  products  representing  approximately  100  SKUs,  including  the  most  popular  flea  and  tick,  and  heartworm 
preventative brands.  We need to properly manage our inventory to provide an adequate supply of these products 
and avoid excessive inventory of the products representing the balance of the SKUs.  We generally place orders 
for products with our suppliers based upon our internal estimates of the amounts of inventory we will need to fill 
future orders.  These estimates may be significantly different from the actual orders we receive.   

6

 
  
  
 
  
 
 
 
 
In  the  event  that  subsequent  orders  fall  short  of  original  estimates,  we  may  be  left  with  excess  inventory.  
Significant excess inventory could result in price discounts and increased inventory carrying costs.  Similarly, if we 
fail to have an adequate supply of some SKUs, we may lose sales opportunities.  We cannot guarantee that we 
will  maintain  appropriate  inventory  levels.    Any  failure  on  our  part  to  maintain  appropriate  inventory  levels  may 
have a material adverse effect on our financial condition and results of operations. 

Resistance from veterinarians to authorize prescriptions, or attempts/efforts on their part to discourage pet owners 
to  purchase  from  internet  mail-order  pharmacies  could  cause  our  sales  to  decrease  and  could  materially 
adversely affect our financial condition and results of operations. 

Since we began our operations some veterinarians have resisted providing our customers with a copy of their 
pet’s  prescription  or  authorizing  the  prescription  to  our  pharmacy  staff,  thereby  effectively  preventing  us  from 
filling  such  prescriptions  under  state  law.    We  have  also  been  informed  by  customers  and  consumers  that 
veterinarians have tried to discourage pet owners from purchasing from internet mail-order pharmacies.  Although 
veterinarians  in  some  states  are  required  by  law  to  provide  a  pet  owner  with  a  prescription  if  medically 
appropriate,  if  the  number  of  veterinarians  who  refuse  to  authorize  prescriptions  should  increase,  or  if 
veterinarians are successful in discouraging pet owners from purchasing from internet mail-order pharmacies, our 
sales could decrease and our financial condition and results of operations may be materially adversely affected. 

Significant portions of our sales are made to residents of eight states.  If we should lose our pharmacy license in 
one  or  more  of  these  states,  our  financial  condition  and  results  of  operations  would  be  materially  adversely 
affected. 

While we ship pet medications to customers in all 50 states, approximately 50% of our sales for the fiscal year 
ended  March  31,  2016  were  made  to  customers  located  in  the  states  of  California,  Florida,  Texas,  New  York, 
Pennsylvania, North Carolina, Virginia, and Georgia.   If for any reason our license to operate a pharmacy in one 
or  more  of  those  states  should  be  suspended  or  revoked,  or  if  it  is  not  granted  or  renewed,  our  ability  to  sell 
prescription  medications  to  residents  of  those  states  would  cease  and  our  financial  condition  and  results  of 
operations in future periods would be materially adversely affected.   

We  face  significant  competition  from  veterinarians  and  online  and  traditional  retailers  and  may  not  be  able  to 
compete profitably with them. 

We  compete  directly  and  indirectly  with  veterinarians  for  the  sale  of  pet  medications  and  other  health 
products.    Veterinarians  hold  a  competitive  advantage  over  us  because  many  pet  owners  may  find  it  more 
convenient or preferable to purchase these products directly from their veterinarians at the time of an office visit.  
We  also  compete  directly  and  indirectly  with  both  online  and  traditional  retailers.    Both  online  and  traditional 
retailers  may  hold  a  competitive  advantage  over  us  because  of  longer  operating  histories,  established  brand 
names,  greater  resources,  and/or  an  established  customer  base.    Online  retailers  may  have  a  competitive 
advantage  over  us  because  of  established  affiliate  relationships  to  drive  traffic  to  their  website.    Traditional 
retailers may hold a competitive advantage over us because pet owners may prefer to purchase these products 
from  a  store  instead  of  online  or  through  catalog  or  telephone  methods.    In  order  to  effectively  compete  in  the 
future, we may be required to offer promotions and other incentives, which may result in lower operating margins 
and adversely affect the results of operations.  We also face a significant challenge from our competitors forming 
alliances with each other, such as those between online and traditional retailers. These relationships may enable 
both  their retail and online  stores to negotiate better  pricing and better  terms from suppliers by aggregating the 
demand for products and negotiating volume discounts, which could be a competitive disadvantage to us. 

The content of our website could expose us to various kinds of liability, which, if prosecuted successfully, could 
negatively impact our business. 

Because  we  post  product  and  pet  health  information  and  other  content  on  our  website,  we  face  potential 
liability  for  negligence,  copyright  infringement,  patent  infringement,  trademark  infringement,  defamation,  and/or 
other claims based on the nature and content of the materials we post.  Various claims have been brought, and 
sometimes  successfully  prosecuted,  against  Internet  content  distributors.   We  could  be  exposed  to  liability  with 
respect  to  the  unauthorized  duplication  of  content  or  unauthorized  use  of  other  parties’  proprietary  technology.  
Although we maintain general liability insurance, our insurance may not cover potential claims of this type, or may 
not be adequate to indemnify us for all liability that may be imposed.  Any imposition of liability that is not covered 
by insurance, or is in excess of insurance coverage, could materially adversely affect our financial condition and 
results of operations. 

7

 
  
 
 
 
  
 
 
 
 
 
We  may  not  be  able  to  protect  our  intellectual  property  rights,  and/or  we  may  be  found  to  infringe  on  the 
proprietary rights of others. 

We rely on a combination of trademarks, trade secrets, copyright laws, and contractual restrictions to protect 
our intellectual property rights.  These afford only limited protection. Despite our efforts to protect our proprietary 
rights, unauthorized parties may attempt to copy our non-prescription private label generic equivalents, when and 
if  developed,  as  well  as  aspects  of  our  sales  formats,  or  to  obtain  and  use  information  that  we  regard  as 
proprietary, including the technology used to operate our website and our content, and our trademarks.  Litigation 
or proceedings before the  United States Patent and  Trademark Office or other bodies may be necessary  in the 
future to enforce our intellectual property rights, to protect our trade secrets and domain names, or to determine 
the  validity  and  scope  of  the  proprietary  rights  of  others.    Any  litigation  or  adverse  proceeding  could  result  in 
substantial costs and diversion of resources, and could seriously harm our business and operating results.  Third 
parties  may  also  claim  infringement  by  us  with  respect  to  past,  current,  or  future  technologies.   We  expect  that 
participants  in  our  market  will  be  increasingly  involved  in  infringement  claims  as  the  number  of  services  and 
competitors  in  our  industry  segment  grows.    Any  claim,  whether  meritorious  or  not,  could  be  time-consuming, 
result in costly litigation, cause service upgrade delays, or require us to enter into royalty or licensing agreements.  
These royalty or licensing agreements might not be available on terms acceptable to us or at all.   

If  we  are  unable  to  protect  our  Internet  addresses  or  to  prevent  others  from  using  Internet  addresses  that  are 
confusingly similar, our business may be adversely impacted. 

Our 

Internet  addresses,  www.1800petmeds.com,  www.1888petmeds.com,  www.petmedexpress.com, 
www.petmed.com, www.petmeds.com, www.petmeds.pharmacy, and www.1800petmeds.pharmacy, are critical to 
our  brand  recognition  and  our  overall  success.    If  we  are  unable  to  protect  these  Internet  addresses,  our 
competitors  could  capitalize  on  our  brand  recognition.    There  may  be  similar  Internet  addresses  used  by 
competitors.  Governmental agencies and their designees generally regulate the acquisition and maintenance of 
Internet  addresses.    The  regulation  of  Internet  addresses  in  the  United  States  and  in  foreign  countries  has 
changed, and may undergo further change in the near future.  Furthermore, the relationship between regulations 
governing Internet addresses and laws protecting trademarks and similar proprietary rights is unclear.  Therefore, 
we  may  not  be  able  to  protect  our  own  Internet  addresses,  or  prevent  third  parties  from  acquiring  Internet 
addresses  that  are  confusingly  similar  to,  infringe  upon,  or  otherwise  decrease  the  value  of  our  Internet 
addresses. 

Since all of our operations are housed in a single location, we are more susceptible to business interruption in the 
event of damage to or disruptions in our facility. 

Our  headquarters  and  distribution  center  are  currently  located  in  two  buildings  in  one  location  in  South 
Florida, and most of our shipments of products to our customers are made from this sole distribution center.  We 
have  no  present  plans  to  establish  any  additional  distribution  centers  or  offices.    Because  we  consolidate  our 
operations in one location, we are more susceptible to power and equipment failures, and business interruptions 
in the event of fires, floods, and other natural disasters than if we had additional locations.  Furthermore, because 
we are located in South Florida, which is a hurricane-sensitive area, we are particularly susceptible to the risk of 
damage  to,  or  total  destruction  of,  our  headquarters  and  distribution  center  and  surrounding  transportation 
infrastructure caused by a hurricane.   

We cannot assure  you that we are adequately insured to cover the amount of any  losses relating to  any of 
these  potential  events,  business  interruptions  resulting  from  damage  to  or  destruction  of  our  headquarters  and 
distribution  center,  or  power  and  equipment  failures  relating  to  our  call  center  or  websites,  or  interruptions  or 
disruptions  to  major  transportation  infrastructure,  or  other  events  that  do  not  occur  on  our  premises.    The 
occurrence  of  one  or  more  of  these  events  could  adversely  impact  our  ability  to  generate  revenues  in  future 
periods. 

8

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our operating results are difficult to predict and may fluctuate, and a portion of our sales are seasonal. 

Factors that may cause our operating results to fluctuate include: 

•  Our  ability  to  obtain  new  customers  at  a  reasonable  cost,  retain  existing  customers,  or  encourage 

reorders; 

•  Our ability to increase the number of visitors to our website, or our ability to convert visitors to our website 

into customers; 

•  The mix of medications and other pet products sold by us; 
•  Our ability to manage inventory levels or obtain an adequate supply of products; 
•  Our ability to adequately maintain, upgrade, and develop our website, the systems that we use to process 

customers’ orders and payments, or our computer network; 
Increased competition within our market niche; 

• 
•  Price competition; 
•  New products introduced to the market, including generics; 
• 
•  The amount and timing of operating costs and capital expenditures relating to expansion of our product 

Increases in the cost of advertising; 

line or operations; 

•  Disruption  of  our  toll-free  telephone  service,  technical  difficulties,  or  systems  and  Internet  outages  or 

slowdowns; and 

•  Unfavorable general economic trends. 

Because  our  operating  results  are  difficult  to  predict,  we  believe  that  quarter-to-quarter  comparisons  of  our 
operating  results  are  not  a  good  indication  of  our  future  performance.    The  majority  of  our  product  sales  are 
affected  by  the  seasons,  due  to  the  seasonality  of  mainly  heartworm,  and  flea  and  tick  medications.    For  the 
quarters ended June 30, 2015, September 30, 2015, December 31, 2015, and March 31, 2016, Company sales 
were 30%, 24%, 22%, and 24%, respectively.  In addition to the seasonality of our sales, our annual and quarterly 
operating results have fluctuated in the past and may fluctuate significantly in the future due to a variety of factors, 
including  weather,  many  of  which  are  out  of  our  control.    Any  change  in  one  or  more  of  these  factors  could 
materially adversely affect our financial condition and results of operations in future periods. 

Our stock price fluctuates from time to time and may fall below expectations of securities analysts and investors, 
and could subject us to litigation, which may result in you suffering a loss on your investment. 

The market price of our common stock may fluctuate significantly in response to a number of factors, many of 
which  are  out  of  our  control.    These  factors  include:  quarterly  variations  in  operating  results;  changes  in 
accounting  treatments  or  principles;  announcements  by  us  or  our  competitors  of  new  products  and  services 
offerings;  significant  contracts,  acquisitions,  or  strategic  relationships;  additions  or  departures  of  key  personnel; 
any future sales of our common stock or other securities; stock market price and volume fluctuations of publicly-
traded companies; and general political, economic, and market conditions. 

In  some  future  quarter  our  operating  results  may  fall  below  the  expectations  of  securities  analysts  and 
investors, which could result in a decrease in the trading price of our common stock.  In the past, securities class 
action litigation has often been brought against a company following periods of volatility in the market price of its 
securities.  We may be the target of similar litigation in the future.  Securities litigation could result in substantial 
costs and divert management's attention and resources, which could seriously harm our business and operating 
results. 

We may issue additional shares of preferred stock that could defer a change of control or dilute the interests of 
our common stockholders.  Our charter documents could defer a takeover effort which could inhibit your ability to 
receive an acquisition premium for your shares. 

Our  charter  permits  our  Board  of  Directors  to  issue  up  to  5.0  million  shares  of  preferred  stock  without 
stockholder  approval.    Currently  there  are  2,500  shares  of  our  Convertible  Preferred  Stock  issued  and 
outstanding.    This  leaves  a  little  less  than  5.0  million  shares  of  preferred  stock  available  for  issuance  at  the 
discretion  of  our  Board  of  Directors.    These  shares,  if  issued,  could  contain  dividend,  liquidation,  conversion, 
voting, or other rights which could adversely affect the rights of our common stockholders and which could also be 
utilized,  under  some  circumstances,  as  a  method  of  discouraging,  delaying,  or  preventing  a  change  in  control.  
Provisions of our articles of incorporation, bylaws and Florida law could make it more difficult for a third party to 
acquire us, even if many of our stockholders believe it is in their best interest. 

9

 
  
 
 
 
 
  
                    
 
 
 
A failure of our information systems or any security breach or unauthorized disclosure of confidential information 
could have a material adverse effect on our business.  

Our business is dependent upon the efficient operation of our information systems. In particular,  we rely  on 
our information systems to effectively manage our business model strategy, with tools to track and manage sales, 
inventory,  marketing,  customer  service  efforts,  the  preparation  of  our  consolidated  financial  and  operating 
data, credit  card  information,  and  customer  information.    The  failure  of  our  information  systems  to  perform  as 
designed  or  the  failure  to  maintain  and  enhance  or  protect  the  integrity  of  these  systems  could  disrupt  our 
business operations, adversely  impact sales and the  results of operations, expose us to customer or third-party 
claims,  or  result  in  adverse  publicity.    Additionally,  we  collect,  process,  and  retain  sensitive  and  confidential 
customer information in the normal course of our business.  Despite the security measures we have in place and 
any additional measures we may implement in the future, our facilities and systems, and those of our third-party 
service  providers,  could  be  vulnerable  to  security  breaches,  computer  viruses,  lost  or  misplaced  data, 
programming errors, human errors, acts of vandalism, or other events.  Any security breach or event resulting in 
the misappropriation, loss, or other unauthorized disclosure of confidential information, whether by us directly or 
our  third-party  service  providers,  could  damage  our  reputation,  expose  us  to  the  risks  of  litigation  and  liability, 
disrupt our business, or otherwise affect our results of operations. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None 

ITEM 2.  PROPERTIES 

Our  facilities,  including  our  principal  executive  offices,  are  located  at  1441  S.W.  29th  Avenue  and  2900 
Gateway Drive, Pompano Beach, Florida 33069.  The Company leases its 65,300 square foot executive offices, 
warehouse facility and customer service and pharmacy contact centers under a non-cancelable operating lease, 
through  December  1,  2016.    The  Company  is  responsible  for  certain  maintenance  costs,  taxes,  and  insurance 
under this lease.  The future minimum annual lease  payments for the  year ended March 31,  2017 is $519,000.  
Rent expense was $781,000, $794,000, and $785,000 for the fiscal years ended March 31, 2016, 2015 and 2014, 
respectively.   

In January 2016 we completed the acquisition of real property located at 420 South Congress Avenue, Delray 
Beach, Florida, and improvements thereon (collectively referred to herein as the “Property”), the assignment and 
assumption  of  all  leases  and  service  agreements  affecting  the  Property,  and  certain  tangible  and  intangible 
personal property related to the Property, for a purchase price of $18.5 million, plus closing costs.  The Property 
consists  of  approximately  634,000  square  feet  of  land  or  14.6  acres  with  two  building  complexes  totaling 
approximately  185,000  square  feet,  with  additional  land  for  future  use.  The  first  building  complex  consists  of 
approximately  125,000  square  feet  consisting  of  both  office  and  warehouse.    The  second  building  complex 
consists of approximately 60,000 square feet consisting of both office and warehouse space.  Once the Property 
is  renovated  to  the  Company’s  specifications  and  ready  for  its  operation,  expected  in  the  third  quarter  of  fiscal 
2017, the Company intends to occupy approximately 97,000 square feet of the first building for its principal offices 
and distribution center, and to continue to operate the remaining office and warehouse space pursuant to existing 
leases.  As of March 31, 2016, 48% of the Property was leased to two tenants with a remaining weighted average 
lease  term  of  4.0  years.    We  believe  that  our  facilities  will  be  sufficient  for  our  current  needs  and  are  in  good 
condition in all material respects. 

ITEM 3.  LEGAL PROCEEDINGS 

The  Company  has  settled  complaints  that  had  been  filed  with  various  states’  pharmacy  boards  in  the  past.  
There can be no assurances made that other states will not attempt to take similar actions against the Company 
in the future.  The Company initiates litigation to protect its trade or service marks.  There can be no assurance 
that  the  Company  will  be  successful  in  protecting  its  trade  or  service  marks.    Legal  costs  related  to  the  above 
matters are expensed as incurred. 

ITEM 4. MINE SAFETY DISCLOSURES 

   Not applicable.  

10

 
  
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Price Range of Common Stock 

      Our common stock is traded on the NASDAQ Global  Select  Market (“NASDAQ”) under the symbol “PETS.”  
The prices set forth below reflect the high and low sale prices per share in each of the quarters of fiscal 2016 and 
2015 as reported by the NASDAQ. 

Fiscal 2016:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Fiscal 2015:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Holders 

High
$17.73
$18.23
$17.88
$18.70

High
$13.80
$14.54
$14.72
$16.59

Low
$15.82
$15.72
$16.04
$15.77

Low
$12.63
$13.24
$12.56
$14.04

There  were  93  holders  of  record  of  our  common  stock  at  May  24,  2016,  and  approximately  19,800  of  our 
holders  are  “street  name”  or  beneficial  holders,  whose  shares  are  held  by  banks,  brokers,  or  other  financial 
institutions. 

Dividends 

During fiscal 2015 and 2016, our Board of Directors declared the following dividends: 

Declaration Date

Per Share 
Dividend

May 2, 2014
July 21, 2014
October 20, 2014
January 20, 2015

May 4, 2015
July 20, 2015
October 19, 2015
January 25, 2016

$0.17
$0.17
$0.17
$0.17

$0.18
$0.18
$0.18
$0.18

Record Date

May 14, 2014
August 4, 2014
November 3, 2014
February 3, 2015

May 1, 2015
August 3, 2015
November 2, 2015
February 8, 2016

Total Amount 
(In thousands)

$              
$              
$              
$              

3,432
3,446
3,445
3,445

$              
$              
$              
$              

3,647
3,660
3,660
3,659

Payment Date

May 23, 2014
August 15, 2014
November 14, 2014
February 13, 2015

May 22, 2015
August 14, 2015
November 13, 2015
February 19, 2016

On  May  9,  2016,  the  Company’s  Board  of  Directors  declared  an  increased  quarterly  dividend  of  $0.19  per 
share on its common stock.  The $3.9 million dividend will be paid on May 27, 2016, to shareholders of record at 
the  close  of  business  on  May  20  2016.    The  Company  intends  to  continue  to  pay  regular  quarterly  dividends; 
however the declaration and payment of future dividends is discretionary and will be subject to a determination by 
the Board of Directors each quarter following its review of the Company’s financial performance. 

  Issuer Purchases of Equity Securities 

On November 8, 2006, the Company's Board of Directors approved a share repurchase plan of up to $20.0 
million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of  Directors 
approved an increase under the share repurchase plan, each for an additional $20.0 million.  The repurchase plan 
is  intended  to  be  implemented  through  purchases  made  from  time  to  time  in  either  the  open  market  or  through 
private  transactions  at  the  Company's  discretion,  subject  to  market  conditions  and  other  factors,  in  accordance 
with Securities and Exchange Commission requirements.   

11

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
There  can  be  no  assurances  as  to  the  precise  number  of  shares  that  will  be  repurchased  under  the  share 
repurchase plan, and the Company may discontinue the share repurchase plan at any time subject to compliance 
with applicable regulatory requirements.  Shares purchased pursuant to the share repurchase plan will either be 
cancelled or held in the Company's treasury.  During fiscal 2016 and fiscal 2015 the Company did not repurchase 
any  shares,  and  as  of  March  31,  2016,  the  Company  had  approximately  $10.2  million  remaining  under  the 
Company’s share repurchase plan.  Since the inception of the share repurchase plan, approximately 5.6 million 
shares  have  been  repurchased  under  the  plan  for  approximately  $69.8  million,  averaging  approximately  $12.54 
per share.   

Performance Graph 

Set forth below is a line graph comparing the five year cumulative performance of our Common Stock with the 
Standard  &  Poor’s  Composite-500  Stock  Index  (the  “S&P  500”),  the  Nasdaq  Composite,  and  the  Russell  2000, 
from March 31, 2011 to March 31, 2016.   The graph assumes that $100 was invested on March 31, 2011 in each 
of our Common Stock, the S&P 500, the Nasdaq Composite, and the Russell 2000.  Because we have historically 
paid dividends on a quarterly basis, the graph assumes that dividends were reinvested.  The performance graph 
and related information below shall not be deemed “filed” with the Securities and Exchange Commission, nor shall 
such information be incorporated by reference into any future filing under the Securities Act of 1933 or Securities 
Exchange Act of 1934, each as amended, except to the extent that we specifically incorporate it by reference into 
such filing. 

250

200

150

100

50

0

Nasdaq Composite

S&P 

Russell 2000

PetMed Express, Inc.

3/31/2011

3/31/2012

3/31/2013

3/31/2014

3/31/2015

3/31/2016

1
1
0
2

,
1
3
h
c
r
a
M
e
d
a
m

t
n
e
m
t
s
e
v
n

I

0
0
1
$

f
o
e
u
a
V

l

Nasdaq Composite

S&P 500

Russell 2000

PetMed Express, Inc.

Performance graph data: 

Fiscal Year Ended March 31,

Nasdaq Composite
S&P 500
Russell 2000
PetMed Express, Inc.

2011

100.00

100.00

100.00

100.00

2012

114.03

108.54

99.82

81.87

2014

161.72

150.73

145.00

106.68

2015

188.56

169.92

156.90

138.04

2016

188.62

172.95

141.59

156.27

2013

123.04

123.69

116.09

101.86

12

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Securities Authorized for Issuance under Equity Compensation Plans 

The following table sets forth securities  authorized for issuance under  equity compensation  plans,  including 
individual  compensation  arrangements,  by  us  under  our  2006  Amended  and  Restated  Employee  Equity 
Compensation  Restricted  Stock  Plan,  Amended  and  Restated  2006  Outside  Director  Equity  Compensation 
Restricted  Stock  Plan,  and  2015  Outside  Director  Equity  Compensation  Restricted  Stock  Plan  as  of  March  31, 
2016: 

EQUITY COMPENSATION PLAN INFORMATION
(In thousands, except for per share amounts)

Plan category

2006 Employee Restricted Stock Plan

2006 Director Restricted Stock Plan

2015 Director Restricted Stock Plan

Total

Number of securities
to be issued upon
exercise of outstanding 
options, warrants
and rights

Weighted average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available
for future issuance
under equity 
compensation plans

928

272

-

1,200

-

-

-

515

305

400

1,220

13

 
  
 
 
 
                                   
                                  
                                   
                                  
                                    
                                  
                                
                               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The following selected financial data should be read together with "Management's Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations,"  the  Consolidated  Financial  Statements  and  notes  thereto,  and 
other financial information included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements 
of Income data set forth below for the fiscal years ended March 31, 2016, 2015, and 2014 and the Consolidated 
Balance Sheet data as of March 31, 2016 and 2015 have been derived from our audited Consolidated Financial 
Statements which are included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements of 
Income data set forth below for the fiscal years ended March 31, 2013 and 2012 and the Consolidated Balance 
Sheet  data  as  of  March  31,  2014,  2013  and  2012  have  been  derived  from  our  audited  Consolidated  Financial 
Statements which are not included in this Annual Report on Form 10-K. 

Sales
Cost of sales
Gross profit
Operating expenses
Net income
Net income per common share:
       Basic
       Diluted
Weighted average number of
  common shares outstanding:
       Basic
       Diluted
Cash dividends declared per
  common share

CONSOLIDATED STATEMENTS OF INCOME DATA
(In thousands, except for per share amounts)

Fiscal Year Ended March 31,

2016

2015

2014

2013

2012

$        

234,684
158,388
76,296
43,908
20,567

$        

229,395
153,125
76,270
48,657
17,453

$        

233,391
155,774
77,617
49,399
17,972

$        

227,829
150,708
77,121
50,116
17,165

$        

238,250
158,085
80,165
54,143
16,659

1.02
1.02

0.87
0.87

0.90
0.90

0.86
0.86

0.81
0.80

20,124
20,254

20,015
20,136

19,901
20,043

19,926
20,049

20,613
20,708

0.720

0.680

0.660

1.600

0.525

CONSOLIDATED BALANCE SHEET DATA
(In thousands)

2016

2015

March 31,

2014

2013

2012

Working capital
Total assets
Total liabilities
Shareholders' equity

$          

60,543
90,279
7,084
83,195

$          

72,166
82,852
7,417
75,435

$          

66,116
78,375
8,158
70,217

$          

59,760
73,179
9,165
64,014

$          

78,216
91,064
9,883
81,181

NON FINANCIAL DATA (UNAUDITED)
(In thousands)

2016

2015

March 31,

2014

2013

2012

New customers acquired
Total accumulated customers (1)

489
9,075

529
8,586

597
8,057

630
7,460

722
6,830

(1) includes both active and inactive customers

14

 
  
 
 
 
          
          
          
          
          
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
                
                
                
                
                
                
                
                
                
                
            
            
            
            
            
            
            
            
            
            
              
              
              
              
              
            
            
            
            
            
              
              
              
              
              
            
            
            
            
            
                 
                 
                 
                 
                 
              
              
              
              
              
ITEM  7.  MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS 

Executive Summary 

PetMed Express was incorporated in the state of Florida in January 1996.  The Company’s common stock is 
traded  on  the  NASDAQ  Global  Select  Market  under  the  symbol  “PETS.”    The  Company  began  selling  pet 
medications and other pet health products in September 1996.  In March 2010 the Company started offering for 
sale additional pet supplies on its website, and these items are drop shipped to customers by third party vendors. 
Presently, the Company’s product line includes approximately 3,000 SKUs of the most popular pet medications, 
health products, and supplies for dogs and cats. 

The  Company  markets  its  products  through  national  television,  online,  and  direct  mail/print  advertising 
campaigns  which  aim  to  increase  the  recognition  of  the  “1-800-PetMeds”  brand  name,  and  “PetMeds”  family  of 
trademarks,  increase  traffic  on  its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize 
repeat  purchases.    Approximately  81%  of  all  sales  were  generated  via  the  Internet  in  fiscal  2016,  compared  to 
80% in fiscal 2015.  The Company’s sales consist of products sold mainly to retail consumers.  The twelve-month 
average purchase was approximately $81 and $77 per order for the fiscal years ended March 31, 2016 and 2015, 
respectively. 

Critical Accounting Policies 

Our discussion and analysis of our financial condition and the results of our operations are based upon our 
Consolidated Financial Statements and the data used to prepare them.  The Company’s Consolidated Financial 
Statements have been prepared in accordance with accounting principles generally accepted in the United States 
of America.  On an ongoing basis we re-evaluate our judgments and estimates including those related to product 
returns,  bad  debts,  inventories,  and  income  taxes.    We  base  our  estimates  and  judgments  on  our  historical 
experience,  knowledge  of  current  conditions,  and  our  beliefs  of  what  could  occur  in  the  future  considering 
available  information.  Actual results may  differ from these estimates under different assumptions or conditions.  
Our estimates are guided by observing the following critical accounting policies. 

Revenue recognition  

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  primarily  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the rights of 
ownership and risk of loss have passed to the customer.  Outbound shipping and handling fees are included in 
sales  and  are  billed  upon  shipment.    Shipping  expenses  are  included  in  cost  of  sales.    The  majority  of  the 
Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three 
banking  days.    Credit  card  sales  minimize  accounts  receivable  balances  relative  to  sales.    The  Company 
maintains  an  allowance  for  doubtful  accounts  for  losses  that  the  Company  estimates  will  arise  from  customers’ 
inability to make required payments, arising from either credit card charge-backs or insufficient funds checks.  The 
Company determines its estimates of the uncollectibility of accounts receivable by analyzing historical bad debts 
and  current  economic  trends.    The  allowance  for  doubtful  accounts  was  approximately  $13,000  at  March  31, 
2016, compared to $8,000 at March 31, 2015. 

Valuation of inventory 

Inventories consist of prescription and non-prescription pet medications and pet supplies that are available for 
sale and are priced at the lower of cost or market value using a weighted average cost method.  The Company 
writes  down  its  inventory  for  estimated  obsolescence.    The  inventory  reserve  was  approximately  $64,000  and 
$63,000 as of March 31, 2016 and 2015, respectively. 

Advertising 

The Company's advertising expense consists primarily of television advertising, Internet marketing, and direct 
mail/print  advertising.    Television  advertising  costs  are  expensed  as  the  advertisements  are  televised.    Internet 
costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related 
catalogs, brochures, and postcards are produced, distributed, or superseded. 

15

 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
Accounting for income taxes 

The  Company  accounts  for  income  taxes  under  the  provisions  of  ASC  Topic  740,  (“Accounting  for  Income 
Taxes”), which generally requires the recognition of deferred tax assets and liabilities for the expected future tax 
benefits  or  consequences  of  events  that  have  been  included  in  the  Consolidated  Financial  Statements  or  tax 
returns.  Under this method, deferred tax assets and liabilities are determined based on differences between the 
financial  reporting  carrying  values  and  the  tax  bases  of  assets  and  liabilities,  and  are  measured  by  applying 
enacted tax rates and laws for the taxable years in which those differences are expected to reverse. 

Results of Operations 

The following should be read in conjunction with the Company’s Consolidated Financial Statements and the 
related notes thereto included elsewhere herein.  The following table sets forth, as a percentage of sales, certain 
operating data appearing in the Company’s Consolidated Statements of Comprehensive Income: 

Sales

Cost of sales

Gross profit

Operating expenses:

     General and administrative

     Advertising

     Discontinued project costs

     Depreciation

Total operating expenses

Income from operations

Total other income

Income before provision for income taxes 

Provision for income taxes 

Fiscal Year Ended March 31,

2016

2015

2014

100.0

%

100.0

%

100.0

%

67.5

32.5

9.1

9.3

-

0.3

18.7

13.8

0.1

13.9

5.1

66.8

33.2

9.2

11.0

0.7

0.3

21.2

12.0

0.1

12.1

4.5

66.7

33.3

9.2

11.6

-

0.4

21.2

12.1

0.1

12.2

4.5

Net income

8.8

%

7.6

%

7.7

%

Fiscal 2016 Compared to Fiscal 2015 

Sales 

Sales  increased  by  approximately  $5.3  million,  or  2.3%,  to  approximately  $234.7  million  for  the  fiscal  year 
ended March 31, 2016, from approximately $229.4 million for the fiscal year ended March 31, 2015.  The increase 
in sales for the fiscal year ended March 31, 2016 was primarily due to increased reorder sales, offset by a slight 
decrease in new order sales.  The Company acquired approximately 489,000 new customers for the year ended 
March 31, 2016, compared to approximately 529,000 new customers for the same period the prior year.     

16

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
       
       
         
         
         
         
         
         
           
           
           
           
         
         
          
           
          
           
           
           
         
         
         
         
         
         
           
           
           
         
         
         
           
           
           
           
           
           
 
The following chart illustrates sales by various sales classifications: 

Sales (In thousands)

2016

%

2015

%

$ Variance

% Variance

Reorder Sales
New Order Sales

$          
$            

195,569
39,115

83.3%
16.7%

$         
$           

189,685
39,710

82.7%
17.3%

$            
$              

5,884
(595)

Total Net Sales

$          

234,684

100.0%

$         

229,395

100.0%

$            

5,289

Internet Sales
Contact Center Sales

$          
$            

190,781
43,903

81.3%
18.7%

$         
$           

184,078
45,317

80.2%
19.8%

$            
$           

6,703
(1,414)

Total Net Sales

$          

234,684

100.0%

$         

229,395

100.0%

$            

5,289

3.1%
-1.5%

2.3%

3.6%
-3.1%

2.3%

  Going  forward  sales  may  be  adversely  affected  due  to  increased  competition  and  consumers  giving  more 
consideration to price.  No guarantees can be made that sales will grow in the future.  The majority of our product 
sales are affected by the seasons, due to the seasonality of mainly heartworm, and flea and tick medications.  For 
the  quarters  ended  June  30,  September  30,  December  31,  and  March  31  of  fiscal  2016,  the  Company’s  sales 
were  approximately  30%,  24%,  22%,  and  24%,  respectively.    For  the  quarters  ended  June  30,  September  30, 
December 31, and March 31 of fiscal 2015, the Company’s sales were approximately 32%, 25%, 21%, and 22%, 
respectively. 

Cost of sales 

Cost of sales increased by $5.3 million, or 3.4% to $158.4 million for the fiscal year ended March 31, 2016, 
from  $153.1  million  for  the  fiscal  year  ended  March  31,  2015.    The  increase  in  cost  of  sales  in  fiscal  2016  is 
directly related to the increase in sales during the fiscal year.  As a percentage of sales, cost of sales was 67.5% 
in  fiscal  2016,  as  compared  to  66.8%  in  fiscal  2015.    The  cost  of  sales  percentage  increase  can  be  mainly 
attributed  to  an  increase  in  product  costs  on  certain  brands  and  additional  discounts  given  to  customers  to 
increase sales during the fiscal year. 

Gross profit 

  Gross profit was $76.3 million for both of the fiscal years ended March 31, 2016 and 2015.  Gross profit as a 
percentage of sales for fiscal 2016 was 32.5% compared to 33.2%, for fiscal 2015.  The gross profit percentage 
decrease in fiscal 2016 can be mainly attributed to an increase in product costs on certain brands and additional 
discounts given to customers to increase sales during the fiscal year. 

General and administrative expenses 

  General  and  administrative  expenses  increased  by  $200,000,  or  1.0%,  to  $21.3  million  for  the  fiscal  year 
ended March 31, 2016 from $21.1 million for the fiscal year ended March 31, 2015.  The increase in general and 
administrative expenses for the fiscal year ended March 31, 2016 was primarily due to the following: a $165,000 
increase in bad debt expenses relating to increased credit card chargebacks in the period; a $139,000 increase in 
property expenses; and a $135,000 increase in bank service fees due to increased sales.  Offsetting the increase 
was  a  $62,000  decrease  in  payroll  expenses;  a  $53,000  decrease  due  to  a  one-time  charge  relating  to 
state/county sales tax which was not collected on behalf of our customers in fiscal 2015; a $53,000 decrease in 
licenses  and  fees;  a  $39,000  decrease  in  insurance  expenses;  and  a  $32,000  net  decrease  in  other  expenses 
which included telephone, travel, and office expenses.  General and administrative expenses as a percentage of 
sales were 9.1% for the fiscal year ended March 31, 2016, compared to 9.2% for the fiscal year ended March 31, 
and  2015,  respectively.    The  decrease  in  general  and  administrative  expenses  as  a  percentage  of  sales  was 
primarily due to an increase to sales for fiscal 2016. 

Advertising expenses 

Advertising  expenses  decreased  by  approximately  $3.4  million  to  approximately  $21.8  million  for  the  year 
ended  March  31,  2016,  from  approximately  $25.2  million  for  the  year  ended  March  31,  2015.    The  decrease  in 
advertising  expenses  for  fiscal  2016  can  be  attributed  to  a  reduction  in  television  advertising  spending.    The 
advertising  costs  of  acquiring  a  new  customer,  defined  as  total  advertising  costs  divided  by  new  customers 
acquired, was $45 for the fiscal year ended March 31, 2016, compared to $48 for the fiscal year ended March 31, 
2015.  The decrease in customer acquisition costs for fiscal 2016 can be attributed to increased response to our 
advertising.   

17

 
  
 
 
 
 
 
 
 
 
 
 
 
 
Advertising  cost  of  acquiring  a  new  customer  can  be  impacted  by  the  advertising  environment,  the 
effectiveness of our advertising creative, increased advertising spending, and price competition.  Historically, the 
advertising  environment  fluctuates  due  to  supply  and  demand.    A  more  favorable  advertising  environment  may 
positively impact future new order sales, whereas a less favorable advertising environment may negatively impact 
future new order sales. 

As  a  percentage  of  sales,  advertising  expense  was  9.3%  and  11.0%  for  the  fiscal  years  ended  March  31, 
2016  and 2015, respectively.  The decrease in advertising  expense as a percentage of total sales for the fiscal 
year  ended  March  31,  2016  can  be  attributed  to  a  reduction  in  television  advertising  spending.    The  Company 
currently anticipates advertising as a percentage of sales to be approximately 9% for fiscal 2017.  However, the 
advertising  percentage  will  fluctuate  quarter  to  quarter  due  to  seasonality  and  advertising  availability.    For  the 
fiscal year ended March 31, 2016, quarterly advertising expenses as a percentage of sales ranged between 7% 
and 11%. 

Discontinued project costs 

During the quarter ended September 30, 2014 the Company discontinued an information technology project 
related to a new software platform, which was intended to be put into service and capitalized during fiscal 2015.  
The Company expensed a one-time project charge of $1.7 million in the September 2014 quarter.  The net after 
tax impact of this one-time charge was $1.1 million, or $0.05 diluted per share.  The Company does not expect 
any additional future expenditures relating to the discontinued project.  There was no financial impact related to 
the discontinued project during the fiscal year ended March 31, 2016. 

Depreciation  

Depreciation increased by approximately $110,000, to approximately $770,000 for the year ended March 31, 
2016,  from  approximately  $660,000  for  the  year  ended  March  31,  2015.    This  increase  to  depreciation  for  the 
fiscal year ended March 31, 2016 can be attributed to an increase in new property and equipment additions. 

Other income 

  Other  income  decreased  slightly,  to  approximately  $179,000  for  the  year  ended  March  31,  2016  from 
approximately $185,000 for the year ended March 31, 2015.  Other income mainly consists of interest income and 
rental  income.    Other  income may  increase  in  fiscal  2017  due  to  increased  rental  revenue  and  interest  income 
may  decrease  in  the  future  as  the  Company  utilizes  its  cash  balances  on  its  share  repurchase  plan,  with 
approximately  $10.2  million  remaining  as  of  March  31,  2016,  on  any  quarterly  dividend  payment,  or  on  its 
operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2016  and  2015,  the  Company  recorded  an  income  tax  provision  for 
approximately  $12.0  million  and  $10.3  million,  respectively.    The  increase  to  the  income  tax  provision  for  fiscal 
2016 is related to an increase to operating income for the period due to a reduction in operating expenses.  The 
increase  to  the  income  tax  provision  is  also  related  to  the  one-time  discontinued  project  charge  of  $1.7  million 
which  was  recognized  in  fiscal  2015,  the  net  after  tax  impact  of  this  one-time  charge  was  $1.1  million,  which 
reduced  the  income  tax  provision  by  approximately  $600,000.    The  effective  tax  rate  for  the  fiscal  years  ended 
March 31, 2016 and 2015 were 36.8% and 37.2%, respectively.  The effective tax rate decrease for the fiscal year 
ended March 31, 2016, can be attributed to a one-time benefit related to a fiscal 2016 income tax over-accrual, 
which was recognized in the quarter ended December 31, 2015, compared to a one-time charge related to a fiscal 
2015 income tax under-accrual, which was recognized in the quarter ended December 31, 2014. The Company 
estimates its effective tax rate will be approximately 37.0% for fiscal 2017. 

Net income  

Net  income  increased  by  approximately  $3.1  million,  or  17.8%,  to  approximately  $20.6  million  for  the  fiscal 
year  ended  March  31,  2016  from  approximately  $17.5  million  for  the  fiscal  year  ended  March  31,  2015.    The 
increase was primarily due to a reduction in operating expenses during fiscal 2016 and the recognition of a one-
time project charge of $1.7 million recognized in fiscal 2015.  The net after tax impact of this one-time charge was 
$1.1 million. 

18

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal 2015 Compared to Fiscal 2014 

Sales 

Sales  decreased  by  approximately  $4.0  million,  or  1.7%,  to  approximately  $229.4  million  for  the  fiscal  year 
ended  March  31,  2015,  from  approximately  $233.4  million  for  the  fiscal  year  ended  March  31,  2014.    The 
decrease in sales for the fiscal year ended March 31, 2015 was primarily due to decreased new order and reorder 
sales.  Fiscal 2015 sales were negatively impacted primarily by the weakness in demand for flea and tick topical 
pet  medications.    The  Company  acquired  approximately  529,000  new  customers  for  the  year  ended  March  31, 
2015, compared to approximately 597,000 new customers for the same period the prior year.     

The following chart illustrates sales by various sales classifications: 

Sales (In thousands)

2015

%

2014

%

$ Variance

% Variance

Reorder Sales
New Order Sales

$          
$            

189,685
39,710

82.7%
17.3%

$         
$           

191,205
42,186

81.9%
18.1%

$           
$           

(1,520)
(2,476)

Total Net Sales

$          

229,395

100.0%

$         

233,391

100.0%

$           

(3,996)

Internet Sales
Contact Center Sales

$          
$            

184,078
45,317

80.2%
19.8%

$         
$           

184,356
49,035

79.0%
21.0%

$              
$           

(278)
(3,718)

Total Net Sales

$          

229,395

100.0%

$         

233,391

100.0%

$           

(3,996)

-0.8%
-5.9%

-1.7%

-0.2%
-7.6%

-1.7%

  Going  forward  sales  may  continue  to  be  adversely  affected  due  to  increased  competition  and  consumers 
giving more consideration to price.  The majority of our product sales were affected by the seasons, due to the 
seasonality of mainly heartworm, and flea and tick medications.  For the quarters ended June 30, September 30, 
December 31, and March 31 of fiscal 2015, the Company’s sales were approximately 32%, 25%, 21%, and 22%, 
respectively.    For  the  quarters  ended  June  30,  September  30,  December  31,  and  March  31  of  fiscal  2014,  the 
Company’s sales were approximately 32%, 26%, 21%, and 21%, respectively. 

Cost of sales 

Cost of sales decreased by $2.7 million, or 1.7%, to $153.1 million for the fiscal year ended March 31, 2015, 
from $155.8 million for the fiscal year ended March 31, 2014.  The decrease in cost of sales is directly related to a 
reduction in sales.  As a percentage of sales, cost of sales was 66.8% in fiscal 2015, as compared to 66.7% in 
fiscal 2014.  The cost of sales percentage increase can be mainly attributed to a slight increase in product costs. 

Gross profit 

  Gross  profit  decreased  by  $1.3  million,  or  1.7%,  to  $76.3  million  for  the  fiscal  year  ended  March  31,  2015, 
from $77.6 million for the fiscal year ended March 31, 2014.  Gross profit as a percentage of sales for fiscal 2015 
was 33.2% compared to 33.3%, for fiscal 2014.  The gross profit percentage decrease can be mainly attributed to 
a slight increase in product costs. 

General and administrative expenses 

  General  and  administrative  expenses  decreased  by  $251,000,  or  1.2%,  to  $21.1  million  for  the  fiscal  year 
ended March 31, 2015 from $21.4 million for the fiscal year ended March 31, 2014.  The decrease in general and 
administrative expenses for the fiscal year ended March 31, 2015 was primarily due to the following: a $151,000 
reduction  in  payroll  expense;  a  $103,000  decrease  in  bank  service  fees  due  to  a  decrease  in  sales;  a  $84,000 
decrease  in  property  expenses  related  to  computer  maintenance  expenses;  and  a  $57,000  decrease  in  other 
expenses  including  office  expense,  insurance  expense,  and  licenses  and  fees.    Offsetting  the  decrease  was  a 
$67,000  increase  in  professional  fees,  with  the  majority  of  the  increase  relating  to  investor  relations  and 
pharmacy; a $53,000 one-time charge relating to state/county sales tax which was not collected on behalf of our 
customers;  and  a  $24,000  increase  in  telephone  expenses.    General  and  administrative  expenses  as  a 
percentage of sales was 9.2% for both the fiscal years ended March 31, 2015 and 2014, respectively. 

19

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising expenses 

Advertising  expenses  decreased  by  approximately  $2.0  million  to  approximately  $25.2  million  for  the  year 
ended  March  31,  2015,  from  approximately  $27.2  million  for  the  year  ended  March  31,  2014.    The  decrease  in 
advertising  expenses  for  fiscal  2015  can  be  attributed  to  a  reduction  in  television  and  print  advertising.    The 
advertising  costs  of  acquiring  a  new  customer,  defined  as  total  advertising  costs  divided  by  new  customers 
acquired, was $48 for the fiscal year ended March 31, 2015, compared to $46 for the fiscal year ended March 31, 
2014.    Advertising  cost  of  acquiring  a  new  customer  can  be  impacted  by  the  advertising  environment,  the 
effectiveness of our advertising creative, increased advertising spending, and price competition.  Historically, the 
advertising  environment  fluctuates  due  to  supply  and  demand.    A  more  favorable  advertising  environment  may 
positively impact future new order sales, whereas a less favorable advertising environment may negatively impact 
future new order sales. 

As a percentage of sales, advertising expense was 11.0 % and 11.6% for the fiscal years ended March 31, 
2015  and 2014, respectively.  The decrease in advertising  expense as a percentage of total sales for the fiscal 
year  ended  March  31,  2015  can  be  attributed  to  a  reduction  in  advertising  expense.    The  Company  currently 
anticipates  advertising  as  a  percentage  of  sales  to  be  approximately  11%  for  fiscal  2016.    However,  the 
advertising  percentage  will  fluctuate  quarter  to  quarter  due  to  seasonality  and  advertising  availability.    For  the 
fiscal year ended March 31, 2015, quarterly advertising expenses as a percentage of sales ranged between 8% 
and 14%. 

Discontinued project costs 

During the quarter ended September 30, 2014 the Company discontinued an information technology project 
related  to  a  new  software  platform,  which  was  intended  to  be  put  into  service  and  capitalized  during  the 
September quarter.  The Company expensed a one-time project charge of $1.7 million in the September quarter.  
The net after tax impact of this one-time charge was $1.1 million, or $0.05 diluted per share.  The Company does 
not expect any additional future expenditures relating to this discontinued project.  Management determined that it 
was not in the best interest of the Company to proceed with this project.  The Company decided to continue with, 
and upgrade, its current software platform. 

Depreciation  

Depreciation decreased by approximately $207,000, to approximately $660,000 for the year ended March 31, 
2015,  from  approximately  $867,000  for  the  year  ended  March  31,  2014.    This  decrease  to  depreciation  for  the 
year ended March 31, 2015 can be attributed to more fixed assets becoming fully depreciated. 

Other income 

  Other  income  increased  slightly,  to  approximately  $185,000  for  the  year  ended  March  31,  2015  from 
approximately $181,000 for the year ended March 31, 2014.  Interest income may decrease in the future as the 
Company utilizes its cash balances on its share repurchase plan, with approximately $10.2 million remaining as of 
March 31, 2015, on any quarterly dividend payment, or on its operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2015  and  2014,  the  Company  recorded  an  income  tax  provision  for 
approximately $10.3 million and  $10.4 million, respectively.  The decrease to the income tax provision for fiscal 
2015 is related to a reduction in operating income for the period due to the one-time discontinued project charge 
of $1.7 million.  The net after tax impact of this one-time charge was $1.1 million, which reduced the income tax 
provision by approximately $600,000.  The effective tax rate for the fiscal years ended March 31, 2015 and 2014 
were 37.2% and 36.7%, respectively.  The effective tax rate increase for the fiscal year ended March 31, 2015, 
can be attributed to a one-time charge related to a fiscal 2015 income tax under-accrual, which was recognized in 
the quarter ended December 31, 2014, compared to a one-time benefit related to a fiscal 2014 income tax over-
accrual, which was recognized in the quarter ended December 31, 2013. The Company estimates its effective tax 
rate will be approximately 37.0% for fiscal 2016. 

20

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income  

Net income decreased by approximately $519,000, or 2.9%, to approximately $17.5 million for the fiscal year 
ended March 31, 2015 from approximately $18.0 million for the fiscal year ended March 31, 2014.  The decrease 
was primarily due to a reduction in sales, and the recognition of one-time project charge of $1.7 million during the 
fiscal year.  The net after tax impact of this one-time charge was $1.1 million. 

Liquidity and Capital Resources  

The  Company’s  working  capital  at  March  31,  2016  and  2015  was  approximately  $60.5  million  and 
approximately $72.2 million, respectively.  The $11.7 million decrease in working capital was primarily attributable 
to the $18.5 million real property purchase in January 2016, offset by cash flow generated from operations.  Net 
cash  provided  by  operating  activities  was  $21.1  million  and  $32.0  million  for  the  fiscal  years  ended  March  31, 
2016  and  2015,  respectively.    This  change  can  be  attributed  to  a  greater  decrease  in  the  Company’s  inventory 
balance  at  March  31,  2015,  as  compared  to  a  slight  increase  at  March  31,  2016.    Net  cash  used  in  investing 
activities was $4.5 million and $986,000 for the years ended March 31, 2016 and 2015, respectively.  This change 
can  be  attributed  to  increased  property  and  equipment additions during fiscal 2016, offset by  a reduction in the 
Company’s short term investments.  Net cash used in financing activities was $14.5 million and $13.7 million for 
the years ended March 31, 2016 and 2015, respectively.  This change represented an increase in the dividends 
paid during fiscal 2016.  As of March 31, 2016 the Company had approximately $10.2 million remaining under the 
Company’s share repurchase plan, and no shares were repurchased in fiscal 2016. 

In January 2016 we completed the acquisition of real property located at 420 South Congress Avenue, Delray 
Beach, Florida, and improvements thereon, the assignment and assumption of all leases and service agreements 
affecting  the  Property,  and  certain  tangible  and  intangible  personal  property  related  to  the  Property,  for  a 
purchase price of $18.5 million, plus closing costs.  The Property consists of approximately 634,000 square feet of 
land  or  14.6  acres  with  two  building  complexes  with  additional  land  for  future  use.  The  first  building  complex 
consists  of  approximately  125,000  square  feet  consisting  of  both  office  and  warehouse.    The  second  building 
complex consists of approximately 60,000 square feet consisting of both office and warehouse space.  Once the 
Property is renovated to the Company’s specifications and ready for its operation, expected in the third quarter of 
fiscal 2017, the Company intends to occupy the remaining approximately 97,000 square feet of the building for its 
principal  offices  and  distribution  center,  and  to  continue  to  operate  the  remaining  office  and  warehouse  space 
pursuant  to  existing  leases.    As  of  March  31,  2016,  48%  of  the  Property  was  leased  to  two  tenants  with  a 
remaining weighted average lease term of 4.0 years.     

Subsequent to March 31, 2016, the Company’s Board of Directors declared an increased quarterly dividend 
of  $0.19  per  share  on  May  9,  2016.    The  Board  established  a  May  20,  2016  record  date  and  a  May  27,  2016 
payment date.  Depending on future market conditions the Company may utilize its cash and cash equivalents on 
the remaining balance of its current share repurchase plan, on quarterly dividends, or on its operating activities. 

As  of  both  March  31,  2016  and  2015  the  Company  had  no  outstanding  lease  commitments  except  for  the 
lease for its 65,300 square foot facility.  We are not currently bound by any long or short term agreements for the 
purchase or lease of capital expenditures.  Any material amounts expended for capital expenditures would be the 
result  of  an  increase  in  the  capacity  needed  to  adequately  provide  for  any  future  increase  in  our  business.    To 
date we have paid for any needed additions to our capital equipment infrastructure from working capital funds and 
anticipate this being the case in the future.  Presently, we have approximately $9.0 million forecasted for capital 
expenditures  in  fiscal  2017,  primarily  related  to  improvements  of  the  new  Property,  upgrading  the  distribution 
center  infrastructure,  and  computer  equipment,  which  will  be  funded  through  cash  from  operations.    The 
Company’s primary source of working capital is cash from operations.  The Company presently has no need for 
alternative sources of working capital, and has no commitments or plans to obtain additional capital. 

Off-Balance Sheet Arrangements 

The Company had no off-balance sheet arrangements as of March 31, 2016. 

21

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contractual Obligations and Commitments (In thousands) 

Less than       

More than    

Total

1 year

1-2 years

3-5 Years

5 years

Property lease
Executive employment contract

$            
$         

519
1,800

$            
$            

519
600

$             
-
$            
600

$             
-
$            
600

$             
-
$             
-

Total obligations

$         

2,319

$         

1,119

$            

600

$            

600

$             
-

Recent Accounting Pronouncements 

The  Company  does  not  believe  that  any  recently  issued,  but  not  yet  effective,  accounting  standards,  if 
currently  adopted,  will  have  a  material  effect  on  the  Company’s  consolidated  financial  position,  results  of 
operations, or cash flows. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market risk generally represents the risk that losses may occur in the value of financial instruments as a result 
of  movements  in  interest  rates,  foreign  currency  exchange  rates,  and  commodity  prices.    Our  financial 
instruments  include  cash  and  cash  equivalents,  short  term  investments,  accounts  receivable,  and  accounts 
payable.    The  book  values  of  cash  equivalents,  short  term  investments,  accounts  receivable,  and  accounts 
payable  are  considered  to  be  representative  of  fair  value  because  of  the  short  maturity  of  these  instruments.  
Interest rates affect our return on excess cash and investments.  At March 31, 2016, we had $37.6 million in cash 
and cash equivalents.  A  majority of our cash and cash equivalents and investments generates interest income 
based on prevailing interest rates.   

A significant change in interest rates would impact the amount of interest income generated from our excess 
cash and investments.  It would also impact the market value of our investments.  Our investments are subject to 
market risk, primarily interest rate and credit risk.  Our investments are managed by a limited number of outside 
professional  managers  within  investment  guidelines  set  by  our  Board  of  Directors.    Such  guidelines  include 
security  type,  credit  quality,  and  maturity,  and  are  intended  to  limit market  risk by  restricting  our  investments  to 
high-quality  debt  instruments  with  both  short  and  long  term maturities.   We  do  not  hold  any  derivative  financial 
instruments that could expose us to significant market risk.  At March 31, 2016, we had no debt obligations. 

22

 
  
 
 
 
 
 
 
 
 
 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

  PETMED EXPRESS, INC. AND SUBSIDIARIES 

  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm  

Consolidated Balance Sheets as of March 31, 2016 and 2015  

Consolidated Statements of Comprehensive Income for each of the three years in the period 

ended March 31, 2016    

Consolidated Statements of Changes in Shareholders’ Equity for each of the three years in the period 

ended March 31, 2016   

Consolidated Statements of Cash Flows for each of the three years in the period ended March 31, 2016  

Notes to Consolidated Financial Statements   

Report of Management on Internal Control Over Financial Reporting  

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting    

Page 

 24 

 25 

 26 

 27 

 28 

 29 

 39 

 40 

23

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders 
PetMed Express, Inc. and subsidiaries 

We have audited the accompanying consolidated balance sheets of PetMed Express, Inc. and subsidiaries as of 
March  31,  2016  and  2015,  and  the  related  consolidated  statements  of  comprehensive  income,  shareholders’ 
equity and cash flows for each of the three years in the period ended March 31, 2016.  These financial statements 
are  the  responsibility  of  the  Company's  management.   Our  responsibility  is  to  express  an  opinion  on  these 
financial statements based on our audits. 

We conducted  our audits in accordance  with the standards of the Public Company Accounting Oversight Board 
(United  States).   Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance 
about whether the financial statements are free of material misstatement.  An audit includes examining, on a test 
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements.   An  audit  also  includes 
assessing the accounting principles used and significant estimates made by management, as well as evaluating 
the  overall  financial  statement  presentation.   We  believe  that  our  audits  provide  a  reasonable  basis  for  our 
opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of PetMed Express, Inc. and subsidiaries as of March 31, 2016 and 2015, and the results of their 
operations and their cash flows for each of the three years in the period ended March 31, 2016, in conformity with 
U.S. generally accepted accounting principles.    

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States),  PetMed  Express,  Inc.  and  subsidiaries'  internal  control  over  financial  reporting  as  of  March  31, 
2016,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission in 2013, and our report dated May 24, 2016 expressed 
an  unqualified  opinion  on  the  effectiveness  of  PetMed  Express,  Inc.  and  subsidiaries’  internal  control  over 
financial reporting. 

/s/ RSM US LLP 
RSM US LLP 

Fort Lauderdale, Florida 
May 24, 2016 

24

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands, except for per share amounts)

March 31,
2016

March 31,
2015

ASSETS

Current assets:
   Cash and cash equivalents
   Short term investments - available for sale
   Accounts receivable, less allowance for doubtful
      accounts of $13 and $8, respectively
   Inventories - finished goods
   Prepaid expenses and other current assets
   Prepaid income taxes
          Total current assets

Noncurrent assets:
   Property and equipment, net
   Intangible assets
   Deferred tax assets

          Total noncurrent assets

Total assets

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable
   Accrued expenses and other current liabilities
   Income taxes payable

          Total liabilities

Commitments and contingencies

Shareholders' equity:
   Preferred stock, $.001 par value, 5,000 shares authorized;
      3 convertible shares issued and outstanding with a
      liquidation preference of $4 per share
   Common stock, $.001 par value, 40,000 shares authorized;
      20,447 and 20,262 shares issued and outstanding, respectively
   Additional paid-in capital
   Retained earnings
   Accumulated other comprehensive loss

          Total shareholders' equity

$

37,639
-

$

1,724
25,586
2,435
243
67,627

20,929
860
863

22,652

35,613
15,591

1,931
25,068
1,380
-
79,583

1,569
860
840

3,269

$

$

90,279

$

82,852

$

5,004
2,080
-

7,084

5,153
2,214
50

7,417

9

20
4,871
78,295
-

83,195

9

20
3,117
72,343
(54)

75,435

82,852

Total liabilities and shareholders' equity

$

90,279

$

See accompanying notes to consolidated financial statements. 

25

 
  
            
            
                  
            
              
              
            
            
              
              
                 
                  
            
            
            
              
                 
                 
                 
                 
            
              
            
            
              
              
              
              
                  
                   
              
              
                     
                     
                   
                   
              
              
            
            
                  
                  
            
            
            
            
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands, except for per share amounts)

Sales
Cost of sales

Gross profit

Operating expenses:
     General and administrative
     Advertising
     Discontinued project costs
     Depreciation
Total operating expenses

Year Ended March 31,
2015

2016

2014

$

234,684
158,388

$

229,395
153,125

$

233,391
155,774

76,296

76,270

77,617

21,301
21,837
-
770
43,908

21,101
25,182
1,714
660
48,657

21,352
27,180
-
867
49,399

Income from operations

32,388

27,613

28,218

Other income (expense):
     Interest income, net
     Realized loss on sale of short term investments
     Other, net
Total other income

190
(74)
63
179

184
-

1
185

185
-

(4)
181

Income before provision for income taxes

32,567

27,798

28,399

Provision for income taxes

12,000

10,345

10,427

Net income

Net change in unrealized gain (loss) on short term
      investments

Comprehensive income

Net income per common share:

      Basic

      Diluted

Weighted average number of common shares outstanding:

      Basic

      Diluted

$

$

$

$

20,567

$

17,453

$

17,972

54

(17)

(35)

20,621

$

17,436

$

17,937

1.02

1.02

$

$

0.87

0.87

$

$

0.90

0.90

20,124

20,254

20,015

20,136

19,901

20,043

Cash dividends declared per common share

$

0.72

$

0.68

$

0.66

  See accompanying notes to consolidated financial statements. 

26

 
  
      
      
      
      
      
      
        
        
        
        
        
        
        
        
        
              
          
              
             
             
             
        
        
        
        
        
        
             
             
             
              
              
              
               
                 
                
             
             
             
        
        
        
        
        
        
        
        
        
               
              
              
        
        
        
            
            
            
            
            
            
        
        
        
        
        
        
            
            
            
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
Fiscal years ended March 31, 2014, March 31, 2015, and March 31, 2016
(In thousands)

Convertible
Preferred Stock

Common
Stock

Shares

Amounts

Shares

Amounts

Additional
Paid-In
Capital

Retained
Earnings

Other
Comprehensive
Gain (Loss)

Total

Balance, March 31, 2013

3

$

9

20,109

$

20

$

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3

3

$

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Deferred tax adjustment related to
     resticted stock

   Net income

   Other comprehensive loss:
     Net Change in unrealized loss on
       short term investments

   Total comprehensive income

Balance, March 31, 2014

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Deferred tax adjustment related to
     resticted stock

   Net income

   Other comprehensive loss:
     Net Change in unrealized loss on
       short term investments

   Total comprehensive income

Balance, March 31, 2015

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Deferred tax adjustment related to
     resticted stock

   Net income

   Other comprehensive gain:
     Net Change in unrealized gain on
       short term investments

   Total comprehensive income

81

-

-

-

-

-

-

-

-

-

-

-

1,479

-

99

-

$

63,987

$

(2)

$

64,014

-

-

(13,312)

-

-

-

-

-

-

1,479

(13,312)

99

17,972

17,972

17,972

(35)

$

17,937

(35)

-

9

20,190

20

1,578

68,647

(37)

70,217

72

-

-

-

-

-

-

-

-

-

-

1,481

-

58

-

-

-

(13,757)

-

-

-

-

-

-

1,481

(13,757)

58

17,453

17,453

17,453

9

20,262

$

20

$

3,117

$

72,343

(17)

17,436

(17)

-

(54)

$

75,435

$

$

-

-

-

-

-

1,612

(14,615)

142

20,567

20,567

20,567

185

-

-

-

-

-

-

-

-

-

-

1,612

-

-

-

(14,615)

-

142

-

54

20,621

54

-

-

$

83,195

$

$

Balance, March 31, 2016

3

$

9

20,447

$

20

$

4,871

$

78,295

 See accompanying notes to consolidated financial statements. 

27

 
  
                
                
       
              
             
       
                   
         
             
             
              
             
             
             
                 
               
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
              
             
                 
                
             
             
             
             
             
       
           
         
                 
               
           
               
                
                
       
              
         
       
                 
         
             
             
              
             
             
             
                 
               
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
              
             
                 
                
             
             
             
             
             
       
           
         
                 
               
           
               
                
                
       
              
         
       
                 
         
             
             
            
             
             
             
                 
               
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
            
             
                 
              
             
             
             
             
             
       
           
         
                  
                
           
               
                
                
       
              
         
       
                 
         
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash
    provided by operating activities:
       Depreciation
       Share based compensation
       Discontinued project costs
       Deferred income taxes
       Bad debt expense
       (Increase) decrease in operating assets
          and increase (decrease) in liabilities:
            Accounts receivable
            Inventories - finished goods
            Prepaid income taxes
            Prepaid expenses and other current assets
            Accounts payable
            Accrued expenses and other current liabilities
            Income taxes payable
Net cash provided by operating activities

Cash flows from investing activities:
   Proceeds from sale of short term investments
   Net change in investments
   Purchases of property and equipment
Net cash used in investing activities

Cash flows from financing activities:
   Dividends paid
   Tax adjustment related to stock compensation
Net cash used in financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents, at beginning of year

Cash and cash equivalents, at end of year

Supplemental disclosure of cash flow information:

   Cash paid for income taxes

   Dividends payable in accrued expenses

  See accompanying notes to consolidated financial statements. 

Year Ended
March 31,
2015

2016

2014

$

20,567

$

17,453

$

17,972

770
1,612
-
(23)
260

(53)
(518)
(243)
(1,055)
(149)
(65)
(50)
21,053

15,591
54
(20,130)
(4,485)

(14,684)
142
(14,542)

2,026
35,613

660
1,481
1,714
157
94

(264)
10,659
54
662
(616)
(61)
50
32,043

-
(68)
(918)
(986)

(13,807)
58
(13,749)

17,308
18,305

867
1,479
-
(183)
95

(417)
(4,126)
(54)
(1,237)
(686)
(42)
(162)
13,506

-
(84)
(45)
(129)

(13,326)
99
(13,227)

150
18,155

$

$

$

37,639

$

35,613

$

18,305

12,173

143

$

$

10,026

212

$

$

10,727

262

28

 
  
         
         
         
              
              
              
           
           
           
              
           
              
              
              
            
              
                
                
              
            
            
            
         
         
            
                
              
         
              
         
            
            
            
              
              
              
              
                
            
         
         
         
         
              
              
                
              
              
       
            
              
         
            
            
       
       
       
              
                
                
       
       
       
           
         
              
         
         
         
         
         
         
         
         
         
              
              
              
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies 

Organization 

PetMed  Express,  Inc.  and  subsidiaries,  d/b/a  1-800-PetMeds  (the  “Company”),  is  a  leading  nationwide 
pet  pharmacy.    The  Company  markets  prescription  and  non-prescription  pet  medications,  health 
products,  and  supplies  for  dogs  and  cats,  direct  to  the  consumer.    The  Company  markets  its  products 
through national television, online, and direct mail/print advertising campaigns, which aim to increase the 
recognition of the “1-800-PetMeds” brand name and “PetMeds” family of trademarks, increase traffic on 
its  website  at  www.1800petmeds.com,  acquire  new  customers,  and  maximize  repeat  purchases.    The 
majority  of  all  of  the  Company's  sales  are  to  residents  in  the  United  States.    The  Company’s  executive 
offices  are  located  in  Pompano  Beach,  Florida.    The  Company's  fiscal  year  end  is  March  31,  and 
references  herein  to  fiscal  2016,  2015,  or  2014  refer  to  the  Company's  fiscal  years  ended  March  31, 
2016, 2015, and 2014, respectively. 

Principles of Consolidation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned 
subsidiaries.  All significant intercompany transactions have been eliminated in consolidation.   

Revenue Recognition 

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  mainly  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the 
rights of ownership and risk of loss have passed to the customer.  Outbound shipping and handling fees 
are included in sales and are billed upon shipment.  Shipping expenses are included in cost of sales.  The 
majority  of  the  Company’s  sales  are  paid  by  credit  cards  and  the  Company  usually  receives  the  cash 
settlement  in  two  to  three  banking  days.    Credit  card  sales  minimize  the  accounts  receivable  balances 
relative  to  sales.    The  Company  maintains  an  allowance  for  doubtful  accounts  for  losses  that  the 
Company estimates will arise from the customers’ inability to make required payments, arising from either 
credit  card  charge-backs  or  insufficient  funds  checks.    The  Company  determines  its  estimates  of  the 
uncollectibility of accounts receivable by analyzing historical bad debts and current economic trends.  At 
March 31, 2016 and 2015, the allowance for doubtful accounts was approximately $13,000 and $8,000, 
respectively. 

Cash and Cash Equivalents 

The  Company  considers  all  highly  liquid  investments  with  maturity  of  three  months  or  less  when 
purchased to be cash equivalents.  Cash and cash equivalents at March 31, 2016 and 2015 consisted of 
the Company’s cash accounts and money market accounts with a maturity of three months or less.  The 
carrying amount of cash equivalents approximates fair value.  The Company maintains its cash in bank 
deposit  accounts  which,  at  times,  may  exceed  federally  insured  limits.    The  Company  has  not 
experienced any losses in such accounts. 

Short Term Investments 

The Company’s short term investments balance consists of short term bond mutual funds.  In accordance 
with  ASC  Topic  320  (“Accounting  for  Certain  Investments  in  Debt  and  Equity  Securities”),  short  term 
investments  are  accounted  for  as  available  for  sale  securities  with  any  changes  in  fair  value  to  be 
reflected in other comprehensive income (loss).  The Company had a short term investments balance of 
$0 and $15.6 million as of March 31, 2016 and March 31, 2015, respectively. 

Use of Estimates 

The  preparation  of  consolidated  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions that 
affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at 
the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and  expenses 
during the reporting period.  Actual results could differ from those estimates. 

29

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Inventories 

Inventories  consist  of  prescription  and  non-prescription  pet  medications  and  pet  supplies  that  are 
available  for  sale  and  are  priced  at  the  lower  of  cost  or  market  value  using  a  weighted  average  cost 
method.  The Company writes down its inventory for estimated obsolescence.  The inventory reserve was 
approximately $64,000 and $63,000 at March 31, 2016 and 2015, respectively. 

Property and Equipment 

Property  and  equipment  are  stated  at  cost  and  depreciated  using  the  straight-line  method  over  the 
estimated  useful  lives  of  the  assets.    The  building  is  depreciated  over  a  period  of  thirty  years.    The 
furniture, fixtures, equipment, and computer software are depreciated over periods ranging from three to 
seven  years.    Leasehold  improvements  and  assets  under  capital  lease  agreements  are  amortized  over 
the shorter of the underlying lease agreement or the useful life of the asset. 

On  December  22,  2015,  the  Company,  by  and  through  a  wholly-owned  subsidiary  entered  into  an 
agreement of purchase and sale with an unaffiliated privately held Delaware corporation for the purchase 
of real property located in Palm Beach County Florida, and improvements thereon (collectively referred to 
herein as the “Property”), the assignment and assumption of all leases and service agreements affecting 
the property, and certain tangible and intangible personal property related to the property, for a purchase 
price  of  $18.5  million,  plus  closing  costs.    The  transaction  closed  on  January  19,  2016.    The  Property 
consists of approximately 634,000 square feet of land or 14.6 acres with two building complexes totaling 
approximately 185,000 square feet, with additional land for future use. The first building complex consists 
of  approximately  125,000  square  feet  consisting  of  both  office  and  warehouse.    The  second  building 
complex  consists  of  approximately  60,000  square  feet  consisting  of  both  office  and  warehouse  space.  
Once the property is renovated to the Company’s specifications and ready for its operation, expected in 
the third quarter of fiscal 2017, the Company intends to occupy approximately 97,000 square feet of the 
first building for its principal offices and distribution center, and to continue to operate the remaining office 
and  warehouse  space  pursuant  to  existing  leases.    As  of  March  31,  2016,  48%  of  the  property  was 
leased to two tenants with a remaining weighted average lease term of 4.0 years.     

Long-lived Assets 

Long-lived  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate 
that the carrying amount may not be recoverable.  Recoverability of assets is measured by a comparison 
of  the  carrying  amount  of  the  asset  to  the  undiscounted  cash  flows  expected  to  be  generated  from  the 
asset. 

Intangible Assets 

The  intangible  asset  consists  of  a  toll-free  telephone  number  and  an  internet  domain  name.    In 
accordance with the ASC Topic 350 (“Goodwill and Other Intangible Assets”) the intangible assets are not 
being amortized, and are subject to an annual review for impairment. 

Fair Value of Financial Instruments 

The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts 
payable approximate fair value due to the short-term nature of these instruments. 

Advertising 

The  Company's  advertising  expenses  consist  primarily  of  television  advertising,  online  marketing,  and 
direct  mail/print  advertising.  Television  advertising  costs  are  expensed  as  the  advertisements  are 
televised.    Internet  costs  are  expensed  in  the  month  incurred  and  direct  mail/print  costs  are  expensed 
when the related catalogs, brochures, and postcards are produced, distributed, or superseded. 

30

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Business Concentrations 

The Company purchases its products from a variety of sources, including certain manufacturers, domestic 
distributors,  and  wholesalers.   We  have  multiple  suppliers  for  each  of  our  products  to  obtain  the  lowest 
cost.    There  were  four  suppliers  from  whom  we  purchased  approximately  50%  of  all  products  in  fiscal 
2016 and fiscal 2015. 

Accounting for Share Based Compensation 

The  Company  records  compensation  expense  associated  with  restricted  stock  in  accordance  with  ASC 
Topic 718 (“Share Based Payment”).  The compensation expense related to all of the Company’s stock-
based compensation arrangements is recorded as a component of general and administrative expenses. 

Comprehensive Income 

The Company applies ASC Topic 220 (“Reporting Comprehensive Income”) which requires that all items 
that are recognized under accounting standards as components of comprehensive income be reported in 
a financial statement that is displayed with the same prominence as other financial statements. The items 
of  other  comprehensive  income  that  are  typically  required  to  be  displayed  are  foreign  currency  items, 
minimum  pension  liability  adjustments,  and  unrealized  gains  and  losses  on  certain  investments  in  debt 
and equity securities.  For  the  years ended  March 31, 2016, 2015 and 2014 the  Company recorded an 
unrealized gain of $54,000, an unrealized loss of $17,000 and an unrealized loss of $35,000 on its short 
term investments, respectively. 

The following is a summary of our comprehensive income (in thousands): 

2016

March 31,
2015

2014

Net income
Net change in unrealized gain (loss) on short term
   investments

$      

20,567

$      

17,453

$      

17,972

54

(17)

(35)

Comprehensive income

$      

20,621

$      

17,436

$      

17,937

Income Taxes 

The Company accounts for income taxes under the provisions of ASC Topic 740 (“Accounting for Income 
Taxes”)  which  generally  requires  the  recognition  of  deferred  tax  assets  and  liabilities  for  the  expected 
future  tax  benefits  or  consequences  of  events  that  have  been  included  in  the  consolidated  financial 
statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on 
differences between the financial reporting carrying values and the tax bases of assets and liabilities, and 
are measured by applying enacted tax rates and laws for the taxable years in which those differences are 
expected  to  reverse.    As  required  by  “Accounting  for  Uncertainty  in  Income  Taxes”  guidance,  which 
clarifies  ASC  Topic  740,  the  Company  recognizes  the  financial  statement  benefit  of  a  tax  position  only 
after determining that the relevant tax authority would more likely than not sustain the position following 
an  audit.    For  tax  positions  meeting  the  more-likely-than-not  threshold,  the  amount  recognized  in  the 
Consolidated Financial Statements is the largest benefit that has a greater than 50 percent likelihood of 
being  realized  upon  ultimate  settlement  with  the  relevant  tax  authority.    The  Company  applies 
“Accounting  for  Uncertainty  in  Income  Taxes”  guidance  to  all  tax  positions  for  which  the  statute  of 
limitations remained open.  The Company files tax returns in the U.S. federal jurisdiction and Florida and 
Virginia.  With few exceptions, the Company is no longer subject to U.S. federal, state or local income tax 
examinations  by  tax  authorities  for  years  ending  March  31,  2010.    Any  interest  and  penalties  related  to 
income taxes will be recorded to other income (expenses). 

31

 
  
 
 
 
 
 
 
 
 
 
 
               
              
              
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Reclassifications 

Certain reclassifications have been made to the prior years’ consolidated financial statements to conform 
to  the  fiscal  2016  presentation.    These  reclassifications  had  no  impact  on  net  income,  shareholders’ 
equity or cash flows as previously reported. 

Recent Accounting Pronouncements 

On  November  20,  2015,  the  FASB  issued  Accounting  Standards  Update  on  Income Taxes  (Topic  740) 
which  requires  an  entity  to  present  all  deferred  tax  assets  and  liabilities  as  noncurrent  in  a  classified 
balance sheet.   The update becomes effective April  1, 2017, however early  adoption  is permitted.  The 
Company chose early adoption for the periods presented.   

In  February  2016,  the  FASB  issued  guidance  on  leases  which  supersedes  the  current  lease  guidance. 
The core principle requires lessees to recognize the assets and liabilities that arise from nearly all leases 
in  the  statement  of  financial  position.  Accounting  applied  by  lessors  will  remain  largely  consistent  with 
previous guidance, additional changes set to align lessor accounting  with the revised lessee model and 
the FASB’s revenue recognition guidance. The amendments are effective for fiscal years beginning after 
December 15, 2018, including interim periods within those fiscal years. Early adoption is permitted. The 
Company is currently assessing the impact of this standard on its consolidated financial statements. 

The Company does not believe that any other recently issued, but not yet effective, accounting standards, 
if currently adopted, will have a material effect on the Company’s consolidated financial position, results 
of operations, or cash flows. 

(2) 

Property and Equipment 

Major classifications of property and equipment consist of the following (in thousands): 

Building
Land
Leasehold improvements
Computer software
Furniture, fixtures and equipment

Less: accumulated depreciation

$

March 31,

2016

2015

$

14,988
3,700
1,123
4,812
4,703
29,326
(8,397)

-
-
1,119
3,391
4,686
9,196
(7,627)

          Property and equipment, net

$

20,929

$

1,569

(3) 

Valuation and Qualifying Accounts 

Activity in the Company's valuation and qualifying accounts consists of the following (in thousands): 

Year Ended March 31,
2015

2014

2016

Allowance for doubtful accounts:
   Balance at beginning of period
   Provision for doubtful accounts
   Write-off of uncollectible accounts receivable

   Balance at end of year

$

$

$

8
260
(255)

13

$

$

7
94
(93)

8

$

5
95
(93)

7

32

 
  
 
 
 
 
 
 
 
 
 
 
           
                 
             
                 
             
             
             
             
             
             
           
             
            
            
           
             
 
 
 
 
 
                 
                 
                 
             
               
               
            
              
              
               
                 
                 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(4) 

Accrued Expenses and Other Current Liabilities 

Major  classifications  of  accrued  expenses  and  other  current  liabilities  consist  of  the  following  (in 
thousands): 

Accrued sales tax
Accrued credit card fees
Accrued salaries and benefits
Accrued professional expenses
Accrued sales return allowance
Accrued dividends payable
Accrued rent
Other accrued liabilities

$

March 31,

2016

2015

$

459
335
482
255
172
143
111
123

465
285
741
225
147
212
-
139

          Accrued expenses and other current liabilities

$

2,080

$

2,214

(5) 

Income Taxes 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of 
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  The 
tax  effects  of  temporary  differences  that  give  rise  to  significant  portions  of  deferred  tax  assets  and 
deferred tax liabilities are as follows (in thousands): 

Deferred tax assets:
   Accrued expenses
   Deferred stock compensation
   Bad debt and inventory reserves
   Property and equipment

Total deferred tax assets

Deferred tax liabilities:
   Property and equipment

Total net deferred taxes

March 31,

2016

2015

$

$

537
302
29

-

868

5

$

863

$

545
246
26
23

840

-

840

At March 31, 2016, the Company had no federal net operating loss carryforwards. 

The components of the income tax provision consist of the following (in thousands): 

Current taxes
     Federal
     State
Total current taxes

Deferred taxes
     Federal
     State
Total deferred taxes

Total provision for income taxes

2016

Year Ended March 31,
2015

2014

$

10,982
1,041
12,023

$

9,303
885
10,188

9,689
921
10,610

(21)
(2)
(23)

143
14
157

(167)
(16)
(183)

12,000

$

10,345

$

10,427

$

$

33

 
  
 
 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                  
                 
                 
              
              
  
 
 
 
              
              
              
              
                
                
              
                
              
              
                  
              
              
              
 
 
 
 
         
           
           
           
              
              
         
         
         
               
              
             
                 
                
               
               
              
             
         
         
         
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(5) 

Income Taxes (Continued) 

The reconciliation of income tax provision computed at the U.S. federal statutory tax rates to income tax 
expense is as follows (in thousands): 

2016

Year Ended March 31,
2015

2014

Income taxes at U.S. statutory rates
State income taxes, net of federal tax benefit
Permanent differences
Other

Total provision for income taxes

$

$

$

11,399
675
(23)
(51)

$

9,729
589
(29)
56

9,940
583
(35)
(61)

12,000

$

10,345

$

10,427

(6) 

Net Income Per Share 

In accordance with the provisions of ASC Topic 260 (“Earnings Per Share”) basic net income per share is 
computed by dividing net income available to common shareholders by the weighted average number of 
common  shares  outstanding  during  the  period.    Diluted  net  income  per  common  share  includes  the 
dilutive effect of potential restricted stock and the effects of the potential conversion of preferred shares, 
calculated using the treasury stock method.  Unvested restricted stock, and convertible preferred shares 
issued  by  the  Company  represent  the  only  dilutive  effect  reflected  in  diluted  weighted  average  shares 
outstanding.   

The following is a reconciliation of the numerators and denominators of the basic and diluted net income 
per share computations for the periods presented (in thousands, except for per share amounts): 

Year Ended March 31,
2015

2014

2016

Net income (numerator):

  Net income

$

20,567

$

17,453

$

17,972

Shares (denominator)

  Weighted average number of common shares 
    outstanding used in basic computation
  Common shares issuable upon the vesting
    of restricted stock
  Common shares issuable upon conversion
    of preferred shares
  Shares used in diluted computation

Net income per common share:

20,124

20,015

19,901

120

111

132

10
20,254

10
20,136

10
20,043

  Basic
  Diluted

$
$

1.02
1.02

$
$

0.87
0.87

$
$

0.90
0.90

At  March  31,  2016  and  2015,  all  restricted  stock  was  included  in  the  diluted  net  income  per  common 
share computation. 

34

 
  
 
 
 
 
 
         
           
           
              
              
              
               
               
               
               
                
               
         
         
         
 
 
 
 
 
         
         
         
         
         
         
              
              
              
                
                
                
         
         
         
             
             
             
             
             
             
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(7) 

Discontinued Project Costs 

During  the  quarter  ended  September  30,  2014  the  Company  discontinued  an  information  technology 
project  related  to  a  new  software  platform,  which  was  intended  to  be  put  into  service  and  capitalized 
during fiscal 2015.  The Company expensed a one-time project charge of $1.7 million in that September 
quarter.    The  net  after  tax  impact  of  this  one-time  charge  was  $1.1  million,  or  $0.05  diluted  per  share.  
The Company does not expect any additional future expenditures relating to this discontinued project. 

(8) 

Shareholders’ Equity 

Preferred Stock 

In  April  1998,  the  Company  issued  250,000  shares  of  its  $.001  par  value  preferred  stock  at  a  price  of 
$4.00 per share, less issuance costs of $112,187.  Each share of the preferred stock is convertible into 
approximately  4.05  shares  of  common  stock  at  the  election  of  the  shareholder.    The  shares  have  a 
liquidation value of $4.00 per share and may pay dividends at the sole discretion of the Company.  The 
Company  does  not  anticipate  paying  dividends  to  the  preferred  shareholders  in  the  foreseeable  future.  
Each share of preferred stock is entitled to one vote on all matters submitted to a vote of shareholders of 
the Company.  As of March 31, 2016 and 2015, 2,500 shares of the convertible preferred stock remained 
unconverted and outstanding. 

Share Repurchase Plan 

On  November  8,  2006,  the  Company's  Board  of  Directors  approved  a  share  repurchase  plan  of  up  to 
$20.0  million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of 
Directors  approved  an  increase  under  the  repurchase  plan  each  for  an  additional  $20.0  million.    The 
repurchase plan is intended to be implemented through purchases made from time to time in either the 
open  market  or  through  private  transactions  at  the  Company's  discretion,  subject  to  market  conditions 
and other factors, in accordance with Securities and Exchange Commission requirements.  There can be 
no assurances as to the precise number of shares that will be repurchased under the share repurchase 
plan,  and  the  Company  may  discontinue  the  share  repurchase  plan  at  any  time  subject  to  compliance 
with  applicable  regulatory  requirements.    Shares  purchased  pursuant  to  the  share  repurchase  plan  will 
either be cancelled or held in the Company's treasury.  During both fiscal 2015 and 2016 the Company 
had  no  share  repurchases.    As  of  March  31,  2016  the  Company  had  approximately  $10.2  million 
remaining under the Company’s share repurchase plan. 

Dividends 

On  August  3,  2009,  the  Company’s  Board  of  Directors  declared  its  first  quarterly  dividend  of  $0.10  per 
share  on  its  common  stock.    On  August  2,  2010,  the  Company’s  Board  of  Directors  increased  the 
quarterly dividend to $0.125 per share, and then on January 27, 2012, the Company’s Board of Directors 
increased  the  quarterly  dividend  to  $0.15  per  share.    On  December  3,  2012,  the  Company’s  Board  of 
Directors  declared  a  special  dividend  of  $1.00  per  share  on  its  common  stock.    On  July  26,  2013,  the 
Company’s Board  of Directors increased the quarterly dividend  to $0.17  per share, and then  on May  4, 
2015  the  Company’s  Board  of  Directors  increased  the  quarterly  dividend  to  $0.18  per  share.    The 
Company intends to continue to pay regular quarterly dividends; however the declaration and payment of 
future  dividends  is  discretionary  and  will  be  subject  to  a  determination  by  the  Board  of  Directors  each 
quarter following its review of the Company’s financial performance. 

During fiscal 2016, our Board of Directors declared the following dividends: 

Declaration Date

May 4, 2015
July 20, 2015
October 19, 2015
January 25, 2016

Per Share 
Dividend

Record Date

Total Amount 
(In thousands)

Payment Date

$0.18
$0.18
$0.18
$0.18

May 1, 2015
August 3, 2015
November 2, 2015
February 8, 2016

$              
$              
$              
$              

3,647
3,660
3,660
3,659

May 22, 2015
August 14, 2015
November 13, 2015
February 19, 2016

35

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

 (9) 

Restricted Stock 

On  July  28,  2006,  the  Company  received  shareholder  approval  for  the  adoption  of  the  2006  Employee 
Equity Compensation Restricted Stock Plan (the “Employee Plan”) and the 2006 Outside Director Equity 
Compensation  Restricted  Stock  Plan  (the  “Director  Plan”).    The  purpose  of  the  plans  is  to  promote  the 
interests of the Company by securing and retaining both employees and outside directors.  The Company 
had  reserved  1.0  million  shares  of  common  stock  for  issuance  under  the  Employee  Plan,  and  200,000 
shares  of  common  stock  for  issuance  under  the  Director  Plan.    In  July  2012  the  Company  received 
shareholder  approval  to  ratify  the  amendment  to  the  Company’s  Director  Plan  passed  by  the  Board  of 
Directors to increase the number of shares available for issuance under the Director Plan from 200,000 to 
400,000.    Additionally,  the  Company  received  shareholder  approval  to  ratify  the  amendment  passed  by 
the  Board  of  Directors  to  provide  for  a  10%  automatic  increase  every  year  in  the  amount  of  shares 
available  for  issuance  under  each  of  the  plans.    In  July  2015,  the  Company’s  2015  Outside  Director 
Equity Compensation Restricted Stock Plan (“2015 Director Plan) became effective upon the approval of 
the  plan  by  the  Company’s  Shareholders.    The  2015  Director  Plan  authorizes  400,000  shares  of  the 
company's common stock available for issuance under the plan, and provides for an automatic increase 
every year in the amount of shares available for issuance under the plan of 10% of the shares authorized 
under the plan.  The value of the restricted stock is determined based on the market value of the stock at 
the issuance date.  The restriction period or forfeiture period is determined by the Company’s Board and 
is to be no less than 1 year and no more than ten years.  The Company had 928,296 restricted common 
shares issued under the Employee Plan and 272,000 restricted common shares issued under the Director 
Plan at March 31, 2016, all shares of which were issued subject to a restriction or forfeiture period which 
will  lapse  ratably  on  the  first,  second,  and  third  anniversaries  of  the  date  of  grant,  and  the  fair  value  of 
which is being amortized over the three-year restriction period.  For both the years ended March 31, 2016 
and 2015, the Company recognized compensation expense related to the Employee and Director Plans 
of $1.6 million and $1.5 million, respectively.   

A summary of the Company’s non-vested restricted stock as of March 31, 2016 is as follows:  

Non-vested restricted stock outstanding at March 31, 2015

Restricted stock granted

Restricted stock vested

Restricted stock forfeited or expired

Non-vested restricted stock outstanding at March 31, 2016

Employee 
Plan 
Number of 
Shares (In 
thousands)

Director 
Plan 
Number of 
Shares (In 
thousands)

Both Plans 
Number of 
Shares (In 
thousands)

128

167

(77)

(12)

206

60

30

(30)

-

60

188

197

(107)

(12)

266

At  March  31,  2016  and  2015,  there  were  265,771  and  188,017  non-vested  restricted  stock  shares 
outstanding, respectively.  During the fiscal years ended March 31, 2016 and 2015, the Company issued, 
net of forfeitures, 185,084 and 71,858 restricted shares, respectively.  At March 31, 2016 and 2015, there 
were $3.6 million and $2.0 million of unrecognized compensation cost related to the non-vested restricted 
stock  awards,  respectively,  which  is  expected  to  be  recognized  over  the  remaining  weighted  average 
vesting period of 2.3 years and 1.5 years for fiscal 2016 and 2015, respectively. 

(10) 

Fair Value Measurements 

The  Company  carries  cash  and  cash  equivalents  and  investments  at  fair  value  in  the  Consolidated 
Balance Sheets.  Fair value is defined as an exit price, representing the amount that would be received to 
sell an asset or paid to transfer a liability in an orderly transaction between market participants.  As such, 
fair value is a market-based measurement that should be determined based on assumptions that market 
participants  would  use  in  pricing  an  asset  or  a  liability.    ASC  Topic  820  (“Fair  Value  Measurements”) 
establishes  a  three-tier  fair  value  hierarchy,  which  prioritizes  the  inputs  used  in  the  valuation 
methodologies in measuring fair value:  

36

 
  
 
 
 
 
             
               
             
             
               
             
              
              
            
              
              
              
             
               
             
  
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(10) 

Fair Value Measurements (Continued) 

Level 1  -  Observable  inputs  that  reflect  quoted  prices  (unadjusted)  for  identical  assets  or  liabilities  in 
active markets. 
Level 2 - Include other inputs that are directly or indirectly observable in the marketplace. 
Level 3 - Unobservable inputs which are supported by little or no market activity. 

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the 
use of unobservable inputs when measuring fair value. The Company’s cash equivalents and short term 
investments are classified within Level 1.  At March 31, 2016 the Company had invested the majority of 
its $37.6 million cash and cash equivalents balance in money market funds (level 1). 

(11) 

Commitments and Contingencies 

Legal Matters and Routine Proceedings 

The  Company  has  settled  complaints  that  had  been  filed  with  various  states’  pharmacy  boards  in  the 
past.  There can be no assurances made that other states will not attempt to take similar actions against 
the Company in the future.  The Company initiates litigation to protect its trade or service marks.  There 
can be no assurance that the Company will be successful in protecting its trade or service marks.  Legal 
costs related to the above matters are expensed as incurred. 

Employment Agreements 

On  January  29,  2016,  the  Company  amended  the  existing  Executive  Employment  Agreement  of 
Menderes  Akdag,  the  Company’s  President,  Chief  Executive  Officer,  and  Director,  and  entered  into 
Amendment No. 5 to the Executive Employment Agreement with Mr. Akdag.  The Agreement amended 
certain provisions of the Executive Employment  Agreement as follows: the term of the Agreement is for 
three  years,  commencing  on  March  16,  2016;  Mr.  Akdag’s  salary  was  increased  to  $600,000  per  year 
throughout  the  term  of  the  Agreement,  and  Mr.  Akdag  was  granted  120,000  shares  of  restricted  stock.  
The restricted stock was granted on March 16, 2016, in accordance with the Company’s 2006 Employee 
Equity Compensation Restricted Stock Plan and the restrictions lapse ratably over a three-year period. 

Operating Leases 

The Company  leases  its 65,300 square foot  executive offices, warehouse facility, and customer service 
and pharmacy contact centers under a non-cancelable operating lease.  On April 30, 2014, the Company 
entered  into  a  seventh  amendment  of  its  operating  lease  agreement  to  extend  its  existing  lease  until 
December  1,  2016.    The  Company  is  responsible  for  certain  maintenance  costs,  taxes,  and  insurance 
under  this  lease.    The  future  minimum  annual  lease  payments  for  the  year  ended  March  31,  2017  is 
$519,000.  Rent expense was $781,000, $794,000, and $785,000 for the years ended March 31, 2016, 
2015 and 2014, respectively.  The Company intends to relocate to the Palm Beach County property in the 
quarter  ended  December  31,  2016,  therefore  eliminating  any  future  rent  payments  subsequent  to 
December 1, 2016. 

Upon acquisition of the property in January 2016, approximately 88,000 square feet of the property was 
leased to two tenants.  The Company recorded approximately $116,000 in rental revenue in fiscal 2016, 
which  was  included  in  other  income.    The  Company  expects  to  receive  the  following  future  lease 
payments  over  the  next  five  years:  $586,000  in  fiscal  2017;  $604,000  in  fiscal  2018;  $622,000  in  fiscal 
2019; $484,000 in fiscal 2020; and $97,000 in fiscal 2021. 

37

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(12) 

Employee Benefit Plan 

The Company maintains a 401(k) Savings Plan for eligible employees.  The plan is a defined contribution 
plan  that  is  administered  by  the  Company.    All  regular,  full-time  employees  are  eligible  for  voluntary 
participation upon completing one year of service and having attained the age of 21.  The plan provides 
for growth in savings through contributions and income from investments.  It is subject to the provisions of 
the  Employee  Retirement  Income  Security  Act  of  1974,  as  amended.    Plan  participants  are  allowed  to 
contribute a specified percentage of their base salary.  In 2006, the Company adopted a matching plan 
which  is  funded  subsequent  to  the  calendar  year.    During  the  fiscal  years  ended  March 31,  2016  and 
2015,  the  Company  charged  $177,000  and  $187,000,  respectively,  of  401(k) matching  contribution  and 
administration expense to general and administrative expenses. 

(13) 

Quarterly Financial Data (Unaudited) 

Summarized  unaudited  quarterly  financial  data  for  fiscal  2016  and  2015  is  as  follows  (in  thousands, 
except for per share amounts): 

Quarter Ended:

June 30, 2015

September 30, 2015

December 31, 2015 March 31, 2016

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$            
$            
$              
$              
$                

71,634
22,966
9,091
5,757
0.29

$                       
$                       
$                         
$                         
$                           

56,725
18,913
7,090
4,502
0.22

$                     
$                     
$                       
$                       
$                         

50,933
16,754
7,622
4,890
0.24

$             
$             
$               
$               
$                 

55,392
17,663
8,585
5,418
0.27

Quarter Ended:

June 30, 2014

September 30, 2014

December 31, 2014 March 31, 2015

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$            
$            
$              
$              
$                

72,541
23,772
7,838
4,973
0.25

$                       
$                       
$                         
$                         
$                           

57,576
18,459
4,290
2,732
0.14

$                     
$                     
$                       
$                       
$                         

49,284
17,100
7,666
4,797
0.24

$             
$             
$               
$               
$                 

49,994
16,939
7,819
4,951
0.25

(14) 

Subsequent Events 

On May 9, 2016, the Company’s Board of Directors declared an increased quarterly dividend of $0.19 per 
share on its common stock.  The $3.9 million dividend will be paid on May 27, 2016, to shareholders of 
record at the close of business on May 20, 2016. 

38

 
  
 
 
 
 
 
 
 
REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management  of  the  Company  is  responsible  for  the  preparation  and  integrity  of  the  Consolidated  Financial 
Statements appearing in our Annual Report on Form 10-K.  The financial statements were prepared in conformity 
with generally accepted accounting principles appropriate in the circumstances and, accordingly, include certain 
amounts based on our best judgments and estimates.  Financial information in the Annual Report on Form 10-K is 
consistent with that in the financial statements. 

Management  of  the  Company  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial  reporting,  as  such  term  is  defined  in  Rules  13a-15(f)  under  the  Securities  Exchange  Act  of  1934 
(“Exchange  Act”).    The  Company’s  internal  control  over  financial  reporting  is  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  Consolidated  Financial 
Statements.  Our internal control  over financial reporting is supported  by a  team of consultants and appropriate 
reviews by management, written policies and guidelines, careful selection and training of qualified personnel, and 
a  written  Corporate  Code  of  Business  Conduct  and  Ethics  adopted  by  our  Company’s  Board  of  Directors, 
applicable to all Company Directors and all officers and employees of our Company and subsidiaries. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements and even when determined to be effective, can only provide reasonable assurance with respect to 
financial  statement  preparation  and  presentation.    Also,  projections  of  any  evaluation  of  effectiveness  to  future 
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

The Audit Committee (“Committee”) of our Company’s Board of Directors, comprised solely of Directors who are 
independent  in  accordance  with  the  requirements  of  The  NASDAQ  Stock  Market  LLC  listing  standards,  the 
Exchange  Act  and  the  Company’s  Corporate  Governance  Guidelines,  meets  with  the  independent  auditors  and 
management periodically to discuss internal control  over financial reporting,  and auditing and financial reporting 
matters.    The  Committee  reviews  with  the  independent  auditors  the  scope  and  results  of  the  audit  effort.    The 
Committee also meets periodically with the independent auditors without management present to ensure that the 
independent  auditors  have  free  access  to  the  Committee.    Our  Audit  Committee’s  Report  can  be  found  in  the 
Company’s 2016 Proxy Statement. 

Management  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  March 
31, 2016.  In making this  assessment, management  used the criteria set forth  by the  Committee of Sponsoring 
Organizations of the Treadway Commission (COSO) in Internal Control – Integrated Framework.   Based on our 
assessment, management believes that the Company maintained effective internal control over financial reporting 
as of March 31, 2016. 

The  Company’s  independent  auditors,  RSM  US  LLP,  a  registered  public  accounting  firm,  are  appointed  by  the 
Audit  Committee  of  the  Company’s  Board  of  Directors,  subject  to  ratification  by  our  Company’s  shareholders.  
RSM US LLP have audited and reported on the Consolidated Financial Statements of PetMed Express, Inc. and 
subsidiaries,  and  issued  a  report  on  the  Company’s  internal  control  over  financial  reporting.    The  reports  of  the 
independent auditors are contained in our Annual Report on Form 10-K. 

/s/ Menderes Akdag 
Menderes Akdag 
President, Chief Executive Officer, Director 

May 24, 2016 

/s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

May 24, 2016 

39

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders 
PetMed Express, Inc. and subsidiaries: 

We have audited PetMed Express, Inc. and subsidiaries’ internal control over financial reporting as of March 31, 
2016,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of 
Sponsoring  Organizations  of  the  Treadway  Commission  in  2013.   PetMed  Express,  Inc.  and  subsidiaries’ 
management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting included in the accompanying Report 
of Management on Internal Control over Financial Reporting.  Our responsibility  is to express an opinion on the 
company's internal control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).   Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance 
about whether effective internal control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on 
the assessed risk.  Our audit also included performing such other procedures as we considered necessary in the 
circumstances.  We believe that our audit provides a reasonable basis for our opinion. 

A  company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance  with generally  accepted  accounting  principles.   A company's internal control over financial reporting 
includes those policies and procedures that (a) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (b) provide reasonable 
assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (c) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of 
the company's assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also, projections of any  evaluation of effectiveness to future periods are subject to the risk that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate. 

In  our  opinion,  PetMed  Express,  Inc.  and  subsidiaries  maintained,  in  all  material  respects,  effective  internal 
control over financial reporting as of March 31, 2016, based on criteria established in Internal Control—Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013. 

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States),  the  consolidated  financial  statements  of  PetMed  Express,  Inc.  and  subsidiaries  and  our  report 
dated May 24, 2016 expressed an unqualified opinion. 

/s/ RSM US LLP 
RSM US LLP 

Fort Lauderdale, Florida 
May 24, 2016 

40

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

ITEM 9A. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

The  Company’s  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  has 
conducted  an  evaluation  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and 
procedures (as defined in Rule 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934, 
as amended) as of March 31, 2016, the end of the period covered by this report (the "Evaluation Date").  Based 
upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded as of the Evaluation Date, 
that our disclosure controls and procedures were effective such that the information relating to PetMed Express, 
Inc., including our consolidated subsidiaries, required to be disclosed in our Securities and Exchange Commission 
(“SEC”)  reports  (i)  is  recorded,  processed,  summarized,  and  reported  within  the  time  periods  specified  in  SEC 
rules  and  forms,  and  (ii)  is  accumulated  and  communicated  to  our  management  including  our  Chief  Executive 
Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting,  as  such  term  is  defined  in  Exchange  Act  Rule 13a-15(f).  Under  the  supervision  and  with  the 
participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted 
an evaluation of the effectiveness of our internal control over financial reporting as of March 31, 2016 based on 
the framework in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission.  Based  on  our  evaluation  under  the  framework  in  Internal  Control —  Integrated 
Framework,  management  concluded  that  our  internal  control  over  financial  reporting  was  effective,  as  of  March 
31,  2016,  as  stated  in  our  report  which  is  included  herein.  Our  internal  control  over  financial  reporting  as  of 
March 31, 2016 has been audited by RSM US LLP, an independent registered public accounting firm, as stated in 
their report which is included herein. 

Changes in Internal Controls over Financial Reporting 

There have been no changes in our internal controls over financial reporting during the fourth quarter ended 
March 31, 2016, that have materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting.  

ITEM 9B. OTHER INFORMATION 

Not applicable. 

41

 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
PART  III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE  

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2016,  relating  to  our  2016  Annual  Meeting  of 
Stockholders to be held on July 29, 2016, and is incorporated herein by reference. 

  We  adopted  a  Corporate  Code  of  Business  Conduct  and  Ethics  applicable  to  all  officers,  directors,  and 
employees.    The  Company’s  Corporate  Code  of  Business  Conduct  and  Ethics  may  be  found  in  our  Proxy 
Statement for our 2004 Annual Meeting of Stockholders which was filed on June 30, 2004.  You may also obtain a 
copy of our Code of Business Conduct and Ethics free of charge by contacting Investor Relations at 1-800-738-
6337. 

ITEM 11. EXECUTIVE COMPENSATION 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2016,  relating  to  our  2016  Annual  Meeting  of 
Stockholders to be held on July 29, 2016, and is incorporated herein by reference. 

ITEM  12.  SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND 
RELATED STOCKHOLDER MATTERS 

The information required by this item (other than information required by Item 201(d) of Regulation S-K with 
respect to equity compensation plans, which is set forth under Item 5. in this Annual Report on Form 10-K) will be 
set forth in our Proxy Statement, to be filed with the SEC within 120 days after the end of the fiscal year ended 
March  31,  2016,  relating  to  our  2016  Annual  Meeting  of  Stockholders  to  be  held  on  July  29,  2016,  and  is 
incorporated herein by reference. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2016,  relating  to  our  2016  Annual  Meeting  of 
Stockholders to be held on July 29, 2016, and is incorporated herein by reference. 

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2016,  relating  to  our  2016  Annual  Meeting  of 
Stockholders to be held on July 29, 2016, and is incorporated herein by reference. 

42

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES  

(a)  The following documents are filed as part of this report on Form 10-K. 

(1) Consolidated Financial Statements 

  The following exhibits are filed as part of this report on Form 10-K. 

(3) Articles of Incorporation and By-Laws 

3.1 

3.2 

3.3 

Amended  and  Restated  Articles  of  Incorporation  (incorporated  by  reference  to  Exhibit  3.1  to  the 
Registration Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000). 

Articles  of  Amendment  to  the  Amended  and  Restated  Articles  of  Incorporation  filed  June  6, 
2001(incorporated by reference to Exhibit 3.2 of the Registrant’s Form 10-K for the year ended March 
31, 2015). 

By-Laws (incorporated by reference to Exhibit 3.2 to the Registration Statement on Form 10-SB, File 
No. 000-28827, filed January 10, 2000).  

(4) Instruments Defining the Rights of Security Holders 

4.1 

Specimen  common  stock  certificate  (incorporated  by  reference  to  Exhibit  4.2  to  the  Registration 
Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000).  

(10) Material Contracts 

10.1 

10.2 

10.3 

10.4 

10.5 

Employment  Agreement  with  Menderes  Akdag  (incorporated  by  reference  to  Exhibit  10  of  the 
Registrant’s Form 8-K filed March 30, 2001). 

Agreement for the Sale and Leaseback of the Land and Building (incorporated by reference to Exhibit 
99.1 of the Registrant’s Form 8-K filed June 14, 2001). 

Amendment Number 1 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 99.1 of the Registrant’s Form 8-K filed March 18, 2004). 

Amendment Number 2 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 28, 2007). 

Amended and Restated 2006 Employee Equity Compensation Restricted Stock Plan (incorporated by 
reference  to  our  definitive  Proxy  Statement  for  our  2012  Annual  Meeting  of  Stockholders  filed  June 
15, 2012). 

10.5.1  Form of Restricted Stock Agreement used for grants of restricted stock under the Amended and 

Restated 2006 Employee Equity Compensation Restricted Stock Plan.* 

10.6 

Amended  and  Restated  2006  Outside  Director  Equity  Compensation  Restricted  Stock  Plan 
(incorporated  by  reference  to  our  definitive  Proxy  Statement  for  our  2012  Annual  Meeting  of 
Stockholders filed June 15, 2012). 

10.6.1  Form of Restricted Stock Agreement used for grants of restricted stock under the Amended and 

Restated 2006 Outside Director Equity Compensation Restricted Stock Plan.* 

10.7 

10.8 

10.9 

Employment Letter with Bruce Rosenbloom dated May 30, 2001 (incorporated by reference to Exhibit 
10.9 of the Registrant’s Form 8-K filed April 7, 2009). 

Amendment Number 3 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 8, 2010). 

Amendment Number 4 to Executive Employment Agreement with Menderes Akdag (incorporated by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed January 28, 2013). 

10.10  2015 Outside Director Equity Compensation Restricted Stock Plan (incorporated by reference to our 
definitive Proxy Statement for our 2015 Annual Meeting of Stockholders filed June 8, 2015). 

10.10.1 Form of Restricted Stock Agreement used for grants of restricted stock under the Amended and 

Restated 2015 Outside Director Equity Compensation Restricted Stock Plan.* 

10.11  Agreement of Purchase and Sale [420 South Congress Avenue] (incorporated by reference to Exhibit 
10.11  of  the  Registrant’s  Report  on  Form  10-Q  for  the  quarter  ended  December  31,  2015,  filed 
February 2, 2016). 

10.12  Amendment Number 5 to Executive Employment Agreement with Menderes Akdag (incorporated by 

reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 2, 2016). 

43

 
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(14) Corporate Code of Ethics 

14.1  Corporate  Code  of  Business  Conduct  and  Ethics  (incorporated  by  reference  to  our  definitive  Proxy 

Statement for our 2004 Annual Meeting of Stockholders filed  June 30, 2004). 

(21) Subsidiaries of Registrant 

21.1 

Subsidiaries of Registrant* 

(23) Consents of Experts and Counsel 

23.1  Consent of RSM US LLP 

(31) Certifications 

31.1  Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

31.2  Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

(32) Certifications 

32.1  Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 1350.** 

___________ 

*Filed herewith **Furnished herewith 

44

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the 

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Dated: May 24, 2016 

PETMED EXPRESS, INC. 
(the “registrant”) 

By:  /s/ Menderes Akdag 
  Menderes Akdag 
  Chief Executive Officer and President 
  (principal executive officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities on May 24, 2016.  

  SIGNATURE 

TITLE 

/s/ Menderes Akdag 

Menderes Akdag 

Chief Executive Officer and President 
(principal executive officer) 

Officer and Director 

/s/ Robert C. Schweitzer 

Chairman of the Board 

Robert C. Schweitzer 

Director 

/s/ Bruce S. Rosenbloom 

Bruce S. Rosenbloom 

/s/ Ronald J. Korn 

Ronald J. Korn 

/s/ Gian M. Fulgoni 

Gian M. Fulgoni 

/s/ Frank J. Formica 

Frank J. Formica 

Chief Financial Officer and Treasurer 
(principal financial and accounting officer) 

Officer 

Director 

Director 

Director 

45

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUBSIDIARIES OF PETMED EXPRESS, INC. 

PetMed Express, Inc. directly owns all of the outstanding interests in the following subsidiaries: 

Exhibit 21.1 

Southeastern Veterinary Exports, Inc., a Florida Corporation 

First Image Marketing, Inc., a Florida Corporation 

Global Veterinary Supply, Inc., a Florida Corporation 

420 South Congress Avenue LLC, a Florida Limited Liability Company 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Menderes Akdag, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2016; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 24, 2016 

By: /s/ Menderes Akdag 
Menderes Akdag 
Chief Executive Officer and President 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Bruce S. Rosenbloom, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2016; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 24, 2016 

By: /s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1 

I, Menderes Akdag, and I, Bruce S. Rosenbloom, each certify to the best of our knowledge, based upon a review 
of the Annual Report on Form 10-K for the year ended March 31, 2016 (the “Report”) of PetMed Express, Inc. (the 
“Registrant”), that: 

(1) 

(2) 

the Report fully complies with the requirements of S ection 13(a) or 15(d) of the Securities Exchange 
Act of 1934, as amended; and 

the information contained in the Report, fairly presents, in all material respects, the financial condition 
and results of operations of the Registrant. 

Date: May 24, 2016 

By:_/s/  Menderes Akdag__________               
Menderes Akdag 
Chief Executive Officer and President 

By:_/s/  Bruce S. Rosenbloom_______ 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This Page Intentionally Left Blank]

In fiscal 2016, the Company made progress in growing both top and bottom line results. For the fiscal year ended March 31, 2016 sales were $234.7 million compared to $229.4 million for the prior fiscal year, an increase of 2.3%.  For the fiscal year ended March 31, 2016 net income was $20.6 million, or $1.02 diluted per share compared to, excluding a one-time charge for an IT-related discontinued project, $18.5 million, or $0.92 diluted per share a year ago, an increase to net income of 11%.  We were encouraged with increases in new customer revenue during the second half of fiscal 2016 and we were also pleased with our advertising efficiency, as our new customer acquisition costs were reduced to $45 for fiscal 2016 compared to $48 for fiscal 2015.  Online sales for the fiscal year were approximately 81% of all sales compared to 80% of all sales for the prior fiscal year, and the average purchase value was approximately $81 for fiscal 2016 compared to $77 for fiscal 2015.1-800-PetMeds remains committed to returning capital to our stockholders. During the fiscal year, we paid a quarterly dividend of $0.18 per share and in the first quarter of fiscal 2017, the quarterly dividend was raised to $0.19 per share. While the Company intends to continue to pay regular quarterly dividends, the declaration and payment of future dividends is discretion-ary and will be subject to a determination by our Board of Directors each quarter, following its  review of the Company’s financial performance.  Since fiscal 2010 the Company has paid a cumu-lative total of $5.13 per share in dividends. According to the American Pet Products Manufacturers Association, pet spending in the United States increased 3.9% to $60.3 billion in 2015.  Pet supplies and medications represented $14.3 billion, or 24% of the total spending on pets in the United States. The pet medication market that we participate in is estimated to be approximately $4.2 billion, with veterinarians having the majority of the market share.  The dog and cat population is approximately 164 million, with approximately 65% of all households having a pet.We are a licensed pharmacy to dispense prescription medications in all 50 states. We offer a wide selection of products, over 3,000 SKUs, including a variety of private label products.  We regularly research new products, and select new products or the latest generation of existing products to become part of our product selection, so that we can offer our customers the best medications, supplements, and pet supplies for dogs and cats at affordable prices. Our customers can enjoy either the convenience of ordering online at our top-rated website www.1800petmeds.com, or over the telephone, where they can experience 1-800-PetMeds’ exceptional customer care.  As the national brand leader and America’s Largest Pet Pharmacy, we continue to make it the goal of everyone at 1-800-PetMeds to provide “Fast, Easy, Helpful Service with Great Savings!”  We have served over 9.0 million satisfied customers, with approximately 2.3 million customers having purchased from us within the last two years.  We are proud that our customer service  satisfaction rating, as measured by independent companies, continues to well exceed other  online participants.  In January 2016 we completed the acquisition of property in Delray Beach, FL, which will serve as our new corporate headquarters and distribution center. In fiscal 2017, we will be preparing to move into our new facility, which is expected to occur in our third fiscal quarter.As always, we remain thankful to our loyal customers, dedicated employees, and, you, our stockholders, for your ongoing support of 1-800-PetMeds.Sincerely, Menderes AkdagPresident, Chief Executive Officer, DirectorJune 13, 2016                                                          www.1800petmeds.comCorporate Information:Directors, Executive Officers, and Corporate SecretaryRobert C. SchweitzerChairman of the Boardand Independent DirectorFinancial ConsultantMenderes AkdagDirector, Chief Executive Officerand President of the CompanyFrank J. FormicaIndependent DirectorLegal ConsultantRonald J. KornIndependent DirectorPresident of Ronald Korn ConsultingGian M. FulgoniIndependent DirectorCo-Founder and Executive Chairman Emeritus of comScore, Inc.Bruce S. Rosenbloom, CPAChief Financial Officer and Treasurerof the CompanyAlison Berges, Esq.Corporate Secretary andGeneral Counsel to the CompanyCorporate HeadquartersPetMed Express, Inc.1441 S.W. 29th AvenuePompano Beach, Florida 33069Independent Registered Public Accounting FirmRSM US LLPNew York, New YorkTransfer AgentContinental Stock Transfer & Trust CompanyNew York, New YorkStock Exchange ListingThe NASDAQ Stock Market LLCTrading Symbol: PETSAnnual MeetingThe Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,July 29, 2016.Investor RelationsPetMed Express, Inc. welcomes inquiries from stockholders and otherinterested investors. You may contact us by phone: (800) 738-6337 or(954) 979-5995 or by writing to the corporate headquarters address above.(all above fiscal years ended on March 31st)PERFORMANCE SUMMARYFirst QuarterFiscal 2016    High    LowFiscal 2015    High    Low$17.73$15.82$13.80$12.63Second QuarterFiscal 2016    High    LowFiscal 2015    High    Low$18.23$15.72$14.54$13.24Third QuarterFiscal 2016    High    LowFiscal 2015    High    Low$17.88$16.04$14.72$12.56Fourth QuarterFiscal 2016    High    LowFiscal 2015    High    Low$18.70$15.77$16.59$14.04QUARTERLYSTOCK PRICE RANGESales($ in millions)            2012         2013         2014         2015         2016Net Income($ in millions)Earnings per share EPS(Diluted)Dividends declared(Per share)            2012         2013         2014         2015         2016            2012         2013         2014         2015         2016            2012         2013         2014         2015         2016To My Fellow Stockholders:PetMed Express, Inc.PetMed Express, Inc.$229.4$233.4$238.3$227.8$234.7$20.6$17.5$18.0$16.7$17.2$1.02$0.87$0.90$0.80$0.86$0.72$0.68$0.66$0.525$1.60www.1800petmeds.comYou’re 100% satisfied or your money back!PetMed Express, Inc.www.1800petmeds.comFast, Easy, Helpful Service with Great Savings!2016ANNUAL REPORT