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Pets at Home Group

pets · NASDAQ Healthcare
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FY2018 Annual Report · Pets at Home Group
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Fast, Easy, Helpful Service with Great Savings!

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www.1800petmeds.com

www.1800petmeds.com

2018
ANNUAL REPORT
PetMed Express, Inc.

To My Fellow Stockholders:

www.1800petmeds.com

In fiscal 2018, the Company saw strong top and bottom line growth, which was aided by a sales 
shift to higher margin items. For the fiscal year ended March 31, 2018 sales were $273.8 million 
compared to $249.2 million for the prior fiscal year, an increase of 9.9%. During fiscal 2018 our 
new order sales increased 8.0% and our reorder sales increased 10.3%. Online sales for the fiscal 
year were approximately 84% of sales compared to 83% of sales for the prior fiscal year, and the 
average purchase value was approximately $87 for fiscal 2018 compared to $83 for fiscal 2017.  
For the fiscal year ended March 31, 2018 net income was $37.3 million, or $1.82 diluted per share, 
compared to $23.8 million, or $1.17 diluted per share a year ago, an increase to net income of 
57%.  This accelerated increase to net income was due to an increase in gross profit margins from 
31.8% in fiscal 2017 to 35.7% in fiscal 2018.  In addition, our net income growth was also boosted 
by the Tax Reform Act of 2017, where we saw a decline in our federal tax rate from 35% to a fiscal 
year 2018 blended rate of 31.5%.   

1-800-PetMeds continues to be committed to returning capital to our stockholders. During the 
first three quarters of the fiscal year, we paid a quarterly dividend of $0.20 per share and in the 
fourth  quarter  of  fiscal  2018,  the  quarterly  dividend  was  raised  to  $0.25  per  share. While  the 
Company intends to continue to pay regular quarterly dividends, the declaration and payment 
of future dividends is discretionary and will be subject to a determination by our Board of Direc-
tors each quarter, following its review of the Company’s financial performance.  Since fiscal 2010 
the Company has paid a cumulative total of $6.74 per share in dividends.  

According to the American Pet Products Manufacturers Association, pet spending in the United 
States increased 4.1% to $69.5 billion in 2017. Pet supplies and medications represented $15.1 
billion, or 22% of the total spending on pets in the United States. The pet medication market 
that we participate in is estimated to be approximately $5.0 billion, with veterinarians having 
the majority of the market share.  The dog and cat population is approximately 184 million, with 
approximately 68% of all households having a pet. 

We are a licensed pharmacy to dispense prescription medications in all 50 states. We offer a wide 
selection of products, over 3,000 SKUs, including a variety of private label products.  We regularly 
research new products, and select new products or the latest generation of existing products to 
become part of our product selection, so that we can offer our customers the best medications, 
supplements, and pet supplies for dogs and cats at affordable prices. Our customers can enjoy 
either the convenience of ordering online at our top-rated website www.1800petmeds.com or 
through  our  newly-improved  mobile  app,  or  over  the  telephone,  where  they  can  experience 
1-800-PetMeds’ exceptional customer care.  

In fiscal 2019 we will look to build on our past successes by focusing on sales growth and further 
improving our customer service levels. As the national brand leader and America’s Largest Pet 
Pharmacy, we continue to make it the goal of everyone at 1-800-PetMeds to provide “Fast, Easy, 
Helpful Service with Great Savings!”  We have served over 10 million satisfied customers, with 
approximately 2.3 million customers having purchased from us within the last two years. We are 
proud of our outstanding customer satisfaction rating.

We thank you, our loyal customers, dedicated employees, and stockholders, for your ongoing 
support of 1-800-PetMeds.

Sincerely, 

PERFORMANCE 
SUMMARY

Sales
($ in millions)

$273.8

$249.2

$233.4

$229.4

$234.7

            2014         2015         2016         2017         2018

Net Income
($ in millions)

$37.3

$23.8

$20.6

$18.0

$17.5

            2014         2015         2016         2017         2018

Earnings per share EPS
(Diluted)

$1.82

$1.17

$1.02

$0.90

$0.87

            2014         2015         2016         2017         2018

Dividends declared
(Per share)

$0.66

$0.68

$0.72

$0.76

$0.85

            2014         2015         2016         2017         2018

(all above fiscal years ended on March 31st)

Menderes Akdag
President, Chief Executive Officer, Director
June 11, 2018                                                          

Corporate Information:

Directors, Executive Officers, and Corporate Secretary

Robert C. Schweitzer
Chairman of the Board 
and Independent Director
Chief Executive Officer of
RCS Mediation & Consulting Services

Menderes Akdag
Director, Chief Executive Officer
and President of the Company

Frank J. Formica
Independent Director
Legal Consultant

Ronald J. Korn

Independent Director

President of Ronald Korn Consulting

Dr. Gian M. Fulgoni

Co-Founder, Former Chairman and 

Chief Executive Officer of 

comScore, Inc.

Bruce S. Rosenbloom, CPA

Chief Financial Officer and Treasurer

of the Company

Alison Berges, Esq.

Corporate Secretary and

General Counsel to the Company

Corporate Headquarters
PetMed Express, Inc.
420 South Congress Ave., Suite 100
Delray Beach, Florida 33445

Independent Registered Public Accounting Firm
RSM US LLP
West Palm Beach, Florida

Transfer Agent
Continental Stock Transfer & Trust Company
New York, New York

Stock Exchange Listing
The NASDAQ Stock Market LLC
Trading Symbol: PETS

Annual Meeting
The Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,
July 27, 2018.

Investor Relations
PetMed Express, Inc. welcomes inquiries from stockholders and other
interested investors. You may contact us by phone: (800) 738-6337 or
(561) 526-4444 or by writing to the corporate headquarters address above.

QUARTERLY

STOCK 

PRICE RANGE

First Quarter

Fiscal 2018

    High

    Low

$41.06

$20.20

Fiscal 2017

    High

    Low

$19.49

$17.31

Second Quarter

Fiscal 2018

    High

    Low

$50.54

$33.15

Fiscal 2017

    High

    Low

$20.94

$18.76

Third Quarter

Fiscal 2018

    High

    Low

$48.11

$34.19

Fiscal 2017

    High

    Low

$23.49

$19.28

Fourth Quarter

Fiscal 2018

    High

    Low

$53.24

$41.20

Fiscal 2017

    High

    Low

$23.66

$19.26

PetMed Express, Inc.

PetMed Express, Inc.

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549 

   (cid:1)(cid:1)(cid:1)(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

FORM 10-K 

       For the fiscal year ended March 31, 2018 
OR 
   (cid:2)(cid:2)(cid:2)(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ___________ to ___________ 

Commission File Number 000-28827 
_______________________________________________________ 

PETMED EXPRESS, INC. 
(Exact name of registrant as specified in its charter) 

FLORIDA 
(State or other jurisdiction of 
incorporation or organization) 

65-0680967 
(IRS Employer 
Identification No.) 

420 South Congress Avenue, Delray Beach, Florida 33445 
(Address of principal executive offices) (Zip Code) 

       Registrant’s telephone number, including area code: (561) 526-4444 
     Securities registered under Section 12(b) of the Act: 

Title of each class 

COMMON  STOCK,  $.001  PAR  VALUE 

Name of each exchange on which 
registered 

The NASDAQ Stock Market LLC 
(NASDAQ Global Select Market) 

Securities registered under Section 12(g) of the Act: 

                                                                              NONE 

___________________________ 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:2) No (cid:3) 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:2) No (cid:3) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of  1934  during  the  preceding  12 months  (or  for such  shorter  period  that the  registrant  was  required  to file such  reports),  and  (2)  has  been 
subject to such filing requirements for the past 90 days.  Yes (cid:3) No (cid:2) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data 
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months 
(or for such shorter period that the registrant was required to submit and post such files). Yes (cid:3)  No (cid:2) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference 
in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:3) 

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  a  smaller  reporting 
company,  or  an  emerging  growth  company.    See  definition  of  “accelerated  filer”,  “large  accelerated filer”,  “smaller  reporting  company”,  and 
“emerging growth company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer 
Non-accelerated filer 
Emerging growth company 

(cid:2) 
(cid:2) 
(cid:2) 

Accelerated filer 
Smaller reporting company 

(cid:3) 
(cid:2) 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  (cid:2) 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes (cid:2) No (cid:3) 

The  aggregate  market  value  of  the  registrant’s  Common  Stock  held  by  non-affiliates  of  the  registrant  as  of  September  30,  2017,  the  last 
business  day  of  the  registrant’s  most  recently  completed  second  fiscal  quarter,  was  $655.1  million  based  on  the  closing  sales  price  of  the 
registrant’s Common Stock on that date, as reported on the NASDAQ Global Select Market. 

The number of shares of the registrant’s Common Stock outstanding as of May 29, 2018 was 20,600,605. 

DOCUMENTS INCORPORATED BY REFERENCE 

Information to be set forth in our Proxy Statement relating to our 2018 Annual Meeting of Stockholders to be held on July 27, 2018 is 
incorporated by reference in Items 10, 11, 12, 13, and 14 of Part III of this report. 

 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. 

2018 Annual Report on Form 10-K  

TABLE OF CONTENTS 

                    Page 

PART I ........................................................................................................................................................................ 1 
Item 1.    Business ................................................................................................................................................. 1 
Item 1A. Risk Factors ............................................................................................................................................ 6 
Item 1B. Unresolved Staff Comments ................................................................................................................. 11 
Item 2.    Properties ............................................................................................................................................. 11 
Item 3.    Legal Proceedings ................................................................................................................................ 11 
Item 4.    Mine Safety Disclosures ....................................................................................................................... 11 

PART II ..................................................................................................................................................................... 12 

Item 5.    Market for Registrant's Common Equity, Related Stockholder Matters 
                  and Issuer Purchases of Equity Securities ........................................................................................ 12 
Item 6.    Selected Financial Data........................................................................................................................ 15 
Item 7.    Management’s Discussion and Analysis of Financial Condition and Results 
                  of Operations ..................................................................................................................................... 16 
Item 7A. Quantitative and Qualitative Disclosures About Market RiskFFFFFFFF.. ................................. 23 
Item 8.    Financial Statements and Supplementary DataFFFFFFFF.. .................................................... 24 
Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial  
                  Disclosure .......................................................................................................................................... 42 
Item 9A. Controls and Procedures ...................................................................................................................... 42 
Item 9B. Other Information .................................................................................................................................. 42 

PART III  ................................................................................................................................................................... 43 
Item 10.  Directors, Executive Officers, and Corporate Governance .................................................................. 43 
Item 11.  Executive Compensation ...................................................................................................................... 43 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related 
                  Stockholder Matters ........................................................................................................................... 43 
Item 13.  Certain Relationships and Related Transactions, and Director Independence ................................... 43 
Item 14.  Principal Accountant Fees and Services .............................................................................................. 43 

PART IV ................................................................................................................................................................... 44 
Item 15.  Exhibits, Financial Statement Schedules ............................................................................................. 44 
Item 16.  Form 10-K Summary ............................................................................................................................ 44 

SIGNATURES .......................................................................................................................................................... 46 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION 

Certain  information  in  this  Annual  Report  on  Form  10-K  includes  forward-looking  statements  within  the 
meaning  of  Section  27A  of  the  Securities  Act  of  1933  and  Section  21E  of  the  Securities  Exchange  Act  of  1934.  
You  can  identify  these  forward-looking  statements  by  the  words  "believes,"  "intends,"  "expects,"  "may,"  "will," 
"should,"  "plan,"  "projects,"  "contemplates,"  "intends,"  "budgets,"  "predicts,"  "estimates,"  "anticipates,"  or  similar 
expressions.    These  statements  are  based  on  our  beliefs,  as  well  as  assumptions  we  have  used  based  upon 
information currently available to us.  Because these statements reflect our current views concerning future events, 
these statements involve risks, uncertainties, and assumptions.  Actual future results may differ significantly from 
the results discussed in the forward-looking statements.  A reader, whether investing in our common stock or not, 
should  not  place  undue  reliance  on  these  forward-looking  statements,  which  apply  only  as  of  the  date  of  this 
Annual  Report  on  Form  10-K.  When  used  in  this  Annual  Report  on  Form  10-K,  "PetMed  Express,"  "1-800-
PetMeds,"  “PetMeds,”  "PetMed,"  “PetMeds.com,”  "PetMed  Express.com,"  "the  Company,"  "we,"  "our,"  and  "us" 
refer to PetMed Express, Inc. and our wholly-owned subsidiaries. 

ITEM 1. BUSINESS 

General 

PetMed  Express,  Inc.  and  subsidiaries,  d/b/a  1-800-PetMeds,  is  a  leading  nationwide  pet  pharmacy.    The 
Company markets prescription and non-prescription pet medications, and other health products for dogs and cats, 
direct to the consumer.  The Company offers consumers an attractive alternative for obtaining pet medications in 
terms of convenience, price, and speed of delivery. 

The  Company  markets  its  products  through  national  advertising  campaigns,  which  aim  to  increase  the 
recognition  of  the  “1-800-PetMeds”  brand  name,  and  “PetMeds”  family  of  trademarks,  increase  traffic  on  its 
website at www.1800petmeds.com, acquire new customers, and maximize repeat purchases.  Our fiscal year end 
is  March  31,  our  executive  offices  are  currently  located  at  420  South  Congress  Avenue,  Delray  Beach,  Florida 
33445, and our telephone number is (561) 526-4444. 

Our Products 

We  offer  a  broad  selection  of  products  for  dogs  and  cats.    Our  current  product  line  contains  approximately 
3,000  SKUs  of  the  most  popular  pet  medications,  health  products,  and  supplies.    These  products  include  a 
majority  of  the  well-known  brands  of  medication.  Generally,  our  prices  are  competitive  with  the  prices  for 
medications charged by veterinarians and retailers.  We also offer for sale additional pet supplies on our website, 
which are drop shipped to our customers by third parties.  These pet supplies include: food, beds, crates, stairs, 
strollers, and other popular pet supplies.   

We research new products, and regularly select new products or the latest generation of existing products to 
become  part  of  our  product  selection.    In  addition,  we  also  refine  our  current  products  to  respond  to  changing 
consumer-purchasing  habits.    Our  website  is  designed  to  give  us  the  flexibility  to  change  featured  products  or 
promotions.  Our product line provides customers with a wide variety of selections across the most popular health 
categories for dogs and cats.  Our current products include: 

Non-Prescription  Medications  (OTC)  and  supplies:  Flea  and  tick  control  products,  bone  and  joint  care 
products, vitamins, treats, nutritional supplements, hygiene products, and supplies. 

Prescription  Medications  (Rx):  Heartworm  and  flea  and  tick  preventatives,  arthritis,  thyroid,  diabetes,  pain 
medications, heart/blood pressure, and other specialty medications, as well as generic substitutes. 

Sales 

  We  offer  our  products  through  three  main  sales  channels:  Internet  through  our  website,  telephone  contact 
center through our toll-free number, and direct mail/print through brochures and postcards.  We have designed our 
website to provide a convenient, cost-effective, and informative shopping experience that encourages consumers 
to purchase products important for a pet’s health and quality of life.  We believe that these multiple channels allow 
us to increase the visibility of our brand name and provide our customers with increased shopping flexibility  and 
excellent service. 

1

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Internet 

We seek to combine our product selection and pet health information with the shopping ease of the Internet to 
deliver  a  convenient  and  personalized  shopping  experience.    Our  website  offers  health  and  nutritional  product 
selections  for  dogs  and  cats,  and  relevant  editorial  and  easily  obtainable  or  retrievable  resource  information.  
Customers  can  search  our  website  for  products  and  access  resources  on  a  variety  of  information  on  dogs  and 
cats.  Customers can shop at our website by category, product line, individual product, or symptom.  We attracted 
approximately  31  million  visitors  to  our  website  during  fiscal  2018,  approximately  9%  of  those  visitors  placed  an 
order, and our website generated approximately 84% of our total sales for the same time period.  On our website 
pet  owners  have  access  to  health  information  covering  pets’  behavior  and  illnesses,  and  natural  and 
pharmaceutical  remedies  specifically  for  a  pet’s  problem.    The  pet  education  content  on  our  main  website  is 
periodically updated with the latest research for pet owners. 

As  part  of  our  multichannel  strategy,  we  also  offer  mobile  versions  of  our  website  (www.1800petmeds.com) 
and  an  application  for  mobile  phones,  tablets,  and  other  devices.  In  February  2017,  we  released  our  mobile 
application, which offers customers a more streamlined shopping experience.  Mobile application features include: 
“ask-the-vet”;  live  web  chat;  easy  refill  medication  reminders;  local  veterinarian  finder;  and  express  checkout  to 
provide our customers with fast, easy, and helpful service from their mobile devices. 

Telephone Contact Center 

Our  customer  care  representatives  receive  and  process  inbound  and  outbound  customer  calls,  facilitate  our 
live  web  chat,  and  process  customer  e-mails.    Our  telephone  system  is  equipped  with  certain  features  including 
pop-up  screens  and  call  blending  capabilities  that  give  us  the  ability  to  efficiently  utilize  our  customer  care 
representatives’ time, providing excellent customer care, service, and support.  Our customer care representatives 
receive a base salary and are rewarded with commissions for sales, and bonuses and other awards for achieving 
certain quality goals. 

Direct Mail/Print 

We mail brochures and postcards in response to requests generated from our advertising and as part of direct 

mail campaigns to our customers. 

Our Customers 

Approximately  2.3  million  customers  have  purchased  from  us  within  the  last  two  years.    We  attracted 
approximately  521,000  and  514,000  new  customers  in  fiscal  2018  and  2017,  respectively.    Our  customers  are 
located throughout the United States, with approximately 50% of customers residing in California, Florida, Texas, 
New York, Pennsylvania, North Carolina, Virginia, and Georgia.  Our primary focus has been on retail customers 
and the average purchase was approximately $87 for fiscal 2018 compared to $83 for fiscal 2017. 

Marketing 

The goal of our marketing strategy is to build brand recognition, increase customer traffic, add new customers, 
build  strong  customer  loyalty,  maximize  reorders,  and  develop  incremental  revenue  opportunities.    We  have  an 
integrated marketing campaign that includes online marketing, direct mail/print and e-mail. 

Online Marketing 

We advertise and market our products primarily online.  We make our brand available to Internet consumers 
by  purchasing  targeted  keywords  and  achieving  prominent  placement  on  the  top  search  engines  and  search 
engine  networks,  including  Google,  Bing™,  and  Yahoo®.   We  utilize  Internet  display  and  video  advertisements, 
social media, and comparison shopping, and we are also members of the LinkShare Network, which is an affiliate 
program with merchant clients and affiliate websites. 

Direct Mail/Print and E-mail 

We use direct mail/print and e-mail to acquire new customers and to remind our existing customers to reorder.    

2

 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Operations 

Order Processing 

Our  website  allows  customers  to  easily  browse  and  purchase  all  of  our  products  online.    Our  website  is 
designed to be fast, secure, and easy to use with order and shipping confirmations, and with online order tracking 
capabilities.  We provide our customers with toll-free telephone access to our customer care representatives.  Our 
call  center  generally  operates  from  7:00  AM  to  11:00  PM,  Monday  through  Thursday,  7:00  AM  to  9:00  PM  on 
Friday,  9:00  AM  to  6:00  PM  on  Saturday,  and  9:00  AM  to  5:00  PM  on  Sunday,  Eastern  Time.    The  process  of 
customers  purchasing  products  from  1-800-PetMeds  consists  of  a few  simple  steps.    A  customer  first  places  an 
order  online  or  by  calling  our  toll-free  telephone  number.    The  following  information  is  needed  to  process 
prescription orders: pet information, prescription information, and the veterinarian’s name and phone number.  This 
information  is  entered  into  our  computer  system.    Then  our  pharmacists  and  pharmacy  technicians  verify  all 
prescriptions.  The order process system checks for the verification for prescription medication orders and a valid 
payment method for all orders.  Verified orders are then sent to our fulfillment center, where items are picked, and 
then  shipped  via  United  States  Postal  Service  and  Federal  Express.    Our  customers  enjoy  the  convenience  of 
rapid home delivery, with the majority of all orders being shipped within 24 hours of ordering.   

Customer Care and Support 

We believe that a high level of customer care and support is critical in retaining and expanding our customer 
base.  Customer care representatives participate in ongoing training programs under the supervision of our training 
managers.    These  training  sessions  include  a  variety  of  topics  such  as  product  knowledge,  computer  usage, 
customer  service  tips,  and  the  relationship  between  our  Company  and  veterinarians.    Our  customer  care 
representatives respond to customers’ e-mails, calls, and live web chats that are related to products, order status, 
prices, and shipping.   We believe our customer care representatives are a valuable source of feedback regarding 
customer satisfaction. 

Warehousing and Shipping 

We  inventory  our  products  and  fill  most  customer  orders  from  our  corporate  headquarters  in  Delray  Beach, 
Florida.    We  have  an  in-house  fulfillment  and  distribution  operation,  which  is  used  to  manage  the  entire  supply 
chain,  beginning  with  the  placement  of  the  order,  continuing  through  order  processing,  and  then  fulfilling  and 
shipping of the product to the customer.  We offer a variety of shipping options, including next day delivery.  We 
ship  to  anywhere  in  the  United  States  served  by  the  United  States  Postal  Service  or  Federal  Express.    Priority 
orders  are  expedited  in  our  fulfillment  process.    Our  goal  is  to  ship  the  products  the  same  day  that  the  order  is 
received.  For prescription medications, our goal is to ship the product immediately after the prescription has been 
authorized by the customer’s veterinarian. 

Purchasing 

We  purchase  our  products  from  a  variety  of  sources,  including  certain  manufacturers,  domestic  distributors, 
and wholesalers.  There were four suppliers from whom we purchased approximately 50% of all products in fiscal 
2018.    We  believe  having  strong  relationships  with  product  manufacturers  and  distributors  will  ensure  the 
availability of an adequate volume of products ordered by our customers. 

Some of the major manufacturers of prescription and non-prescription medications have declined to sell these 
products to direct marketing companies, such as our Company.  (See Risk Factors.)  Part of our growth strategy 
includes developing direct relationships with all of the leading pharmaceutical manufacturers of the more popular 
prescription and non-prescription medications. 

Technology 

We utilize integrated technologies in our call centers, e-commerce, order entry, and inventory control/fulfillment 
operations.  Our systems are custom configured by the Company to optimize our computer telephone integration 
and mail-order processing.  The systems are designed to maintain a large database of specialized information and 
process  a  large  volume  of  orders  efficiently  and  effectively.    Our  systems  provide  our  customer  care 
representatives,  and  our  customers  on  our  website,  including  our  mobile  application,  with  real  time  product 
availability information and updated customer information to enhance our customer care.   

3

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
We  also  have  an  integrated  direct  connection  for  processing  credit  cards  to  ensure  that  a  valid  credit  card 
number  and  authorization  have  been  received  at  the  same  time  our  customer  care  representatives  are  on  the 
telephone  with  the  customer  or  when  a  customer  submits  an  order  on  our  website.    Our  information  systems 
provide  our  customer  care  representatives  with  records  of  all  prior  contact  with  a  customer,  including  the 
customer’s  address,  telephone  number,  e-mail  address,  prescription  information,  order  history,  payment  history, 
and notes. 

Competition 

The pet medications market is competitive  and highly fragmented.   Our competitors consist of veterinarians, 
and  online  and  traditional  retailers.    We  believe  that  the  following  are  the  principal  competitive  factors  in  our 
market: 

•  Product  selection  and  availability,  including  the  availability  of  prescription  and  non-prescription 

medications; 
•  Brand recognition; 
•  Reliability and speed of delivery; 
•  Personalized service and convenience; 
•  Price; and 
•  Website usability and content. 

We  compete  with  veterinarians  for  the  sale  of  prescription  and  non-prescription  pet  medications  and  other 
health products.  Many pet owners may prefer the convenience of purchasing their pet medications or other health 
products at the time of a veterinarian visit.  In order to effectively compete with veterinarians, we must continue to 
educate pet owners about the service, convenience, and savings offered by our Company. 

According  to  the  American  Pet  Products  Manufacturers  Association,  pet  spending  in  the  United  States 
increased  4.1%  to  $69.5  billion  in  2017.    Pet  supplies  and  medications  represented  $15.1  billion,  or  22%  of  the 
total spending on pets in the United States.  The pet medication market that we participate in is estimated to be 
approximately $5.0 billion, with veterinarians having the majority of the market share.  The dog and cat population 
is approximately 184 million, with approximately 68% of all households having a pet. 

We  believe  that  the  following  are  the  main  competitive  strengths  that  differentiate  1-800-PetMeds  from  the 

competition: 

“1-800-PetMeds” brand name; 

•  Channel leader, in an estimated $5.0 billion industry; 
• 
•  Licensed  pharmacy  to  conduct  business  in  50  states,  and  a  Pharmacy  Verified  website  (a  website 
verification  program  by  the  National  Association  of  Boards  of  Pharmacy®,  which  identifies  online 
pharmacies and pharmacy-related websites as safe and legitimate); 

•  Exceptional customer care and support. 

Intellectual Property 

We  conduct  our  business  under  the  trade  name  “1-800-PetMeds”  and  use  a  family  of  trade  names  all 
containing the term “PetMeds” or “PetMed” in some form.   We believe the “1-800-PetMeds” trade name, which is 
also our toll-free telephone number, and the “PetMeds” family of trademarks, has added significant value and is an 
important factor in the marketing of our products. We have also obtained the right to use and control the Internet 
addresses  www.1800petmeds.com,  www.1888petmeds.com,  www.petmedexpress.com,  www.petmed.com,  and 
www.petmeds.com. 

the  right 

We  also  obtained 

to  use  and  control 

Internet  addresses  www.petmeds.pharmacy, 
www.petmed.pharmacy,  and  www.1800petmeds.pharmacy,  through  a  National  Association  of  Boards  of 
Pharmacy® initiative to ensure high standards for online pharmacies.  We do not expect to lose the ability to use 
the Internet addresses; however, there can be no assurance in this regard and the loss of these addresses may 
have a material adverse effect on our financial position and results of operations.  We are the exclusive owners of 
United States Trademark Registrations for “PetMed Express and Design®,” “1888PetMeds and Design®,” “1-800-
PetMeds and Design®,” 1-800-PetMeds®,” and “PetMeds®,” among numerous others. 

the 

4

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Government Regulation 

Dispensing  prescription  medications  is  governed  at  the  state  level  by  Boards  of  Pharmacy,  or  similar 
regulatory agencies, of each state where prescription medications are dispensed.  We are subject to regulation by 
the State of Florida and are licensed as a community pharmacy by the Florida Board of Pharmacy.  Our current 
license is valid until February 28, 2019, and prior to that date a renewal application will be submitted to the Board 
of Pharmacy.  During fiscal 2015 we obtained a federal registration, and state registrations/permits as required, to 
dispense Schedule IV controlled substances. We recently updated our federal registration to include the ability to 
dispense Schedule V controlled substances.  Our pharmacy practice is also licensed and/or regulated by 49 other 
state  pharmacy  boards,  the  District  of  Columbia  Board  of  Pharmacy,  and  the  United  States  Drug  Enforcement 
Administration,  and  with  respect  to  our  products,  by  other  regulatory  authorities  including,  but  not  necessarily 
limited to, the United States Food and Drug Administration (“FDA”) and the United States Environmental Protection 
Agency.    As  a  licensed  pharmacy  in  the  State  of  Florida,  we  are  subject  to  the  Florida  Pharmacy  Act  and 
regulations  promulgated  thereunder.    To  the  extent  that  we  are  unable  to  maintain  our  license  as  a  community 
pharmacy  with  the  Florida  Board  of  Pharmacy,  or  if  we  do  not  maintain  the  licenses  granted  by  other  state 
pharmacy boards, or if we become subject to actions by the FDA, or other enforcement regulators, our distribution 
of prescription medications to pet owners could cease, which could have a material adverse effect on our financial 
condition and results of operations. 

Employees 

We  currently  have  187  full  time  employees,  including:  109  in  customer  care  and  marketing;  27  in  fulfillment 
and  purchasing;  40  in  our  pharmacy;  3  in  information  technology;  3  in  administrative  positions;  and  5  in 
management.  None of our employees are represented by a labor union, or governed by any collective bargaining 
agreements.  We consider relations with our employees to be satisfactory. 

Available Information 

We file annual, quarterly, and current reports, proxy statements, and other information with the Securities and 
Exchange Commission ("SEC").  Our SEC filings, including our annual reports on Form 10-K, quarterly reports on 
Form 10-Q, current reports on Form 8-K, and any amendments to those reports filed or furnished pursuant to the 
Exchange  Act  are  available  free  of  charge  over  the  Internet  on  our  website  at  www.1800petmeds.com  or  at  the 
SEC's  web  site  at  www.sec.gov.    Our  SEC  filings  will  be  available  through  our  website  as  soon  as  reasonably 
practicable after we have electronically filed or furnished them to the SEC. Information contained on our website is 
not incorporated by reference into this Annual Report on Form 10-K.   

5

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

You  should  carefully  consider  the  risks  and  uncertainties  described  below,  and  all  the  other  information 
included  in  this  Annual  Report  on  Form  10-K  before  you  decide  to  invest  in  our  common  stock.    Any  of  the 
following  risks  could  materially  adversely  affect  our  business,  financial  condition,  or  operating  results  and  could 
result in a loss of your investment. 

We may inadvertently fail to comply with various state or federal regulations covering the dispensing of prescription 
pet medications which may subject us to reprimands, sanctions, probations, fines, suspensions, or the loss of one 
or more of our pharmacy licenses. 

The  sale  and  delivery  of  prescription  pet  medications  is  generally  governed  by  state  laws  and  state 
regulations, and with respect to controlled substances, also by federal law.  Since our pharmacy is located in the 
State of Florida, the Company is governed by the laws and regulations of the State of Florida.  Each prescription 
pet medication sale we make is likely also to be covered by the laws of the state where the customer is located.  
The laws and regulations relating to the sale and delivery of prescription pet medications vary from state to state, 
but  generally  require  that  prescription  pet  medications  be  dispensed  with  the  authorization  from  a  prescribing 
veterinarian.  To the extent that we are unable to maintain our license as a community pharmacy with the Florida 
Board of Pharmacy, or if we do not maintain the licenses granted by other state boards, or if we become subject to 
actions  by  the  FDA,  or  other  enforcement  regulators,  our  dispensing  of  prescription  medications  to  pet  owners 
could cease, which could have a material adverse effect on our operations.   

The  Company  is  a  party  to  routine  litigation  and  administrative  complaints  incidental  to  its  business.  
Management  does  not  believe  that  the  resolution  of  any  or  all  of  such  routine  litigation  and  administrative 
complaints is likely to have a material adverse effect on the Company’s financial condition or results of operations.  
While we make every effort to fully comply with all applicable state rules, laws, and regulations, from time to time 
we  have  been  the  subject  of  administrative  complaints  regarding  the  authorization  of  prescriptions  prior  to 
shipment.   We  cannot  assure  you  that  we  will  not  continue  to  be  the  subject  of  administrative  complaints  in  the 
future.  We cannot guarantee you that we will not be subject to reprimands, sanctions, probations, or fines, or that 
one or more of our pharmacy licenses will not be suspended or revoked.  If we were unable to maintain our license 
as a community pharmacy in the State of Florida, or if we are not granted licensure in a state that begins to require 
licensure,  or  if  one  or  more  of  the  licenses  granted  by  other  state  boards  should  be  suspended  or  revoked,  our 
ability to continue to sell prescription medications and to continue our business as it is presently conducted could 
be in jeopardy. 

We currently purchase a portion of our prescription and non-prescription medications from third party distributors 
and we are not an authorized distributor of these products.  We do not have any guaranteed supply of medications 
at any pre-established prices. 

The majority of our sales were attributable to sales of prescription and non-prescription medications.  Some of 
the  major  pharmaceutical  manufacturers  have  declined  to  sell  prescription  and  non-prescription  pet  medications 
directly  to  us.    In  order  to  assure  a  supply  of  these  products,  we  purchase  medications  from  various  secondary 
sources,  including  a  variety  of  domestic  distributors.    Our  business  strategy  includes  seeking  to  establish  direct 
purchasing  arrangements  with  major  pet  pharmaceutical  manufacturing  companies.    If  we  are  not  successful  in 
achieving this goal, we will continue to rely upon secondary sources.  We cannot guarantee that if we continue to 
purchase  prescription  and  non-prescription  pet  medications  from  secondary  sources  that  we  will  be  able  to 
purchase an adequate supply to meet our customers’ demands, or that we will be able to purchase these products 
at  competitive  prices.    As  these  products  represent  a  significant  portion  of  our  sales,  our  failure  to  fill  customer 
orders  for  these  products  could  adversely  impact  our  sales.    If  we  are  forced  to  pay  higher  prices  for  these 
products to ensure an adequate supply, we cannot guarantee that we will be able to pass along to our customers 
any  increases  in  the  prices  we  pay  for  these  medications.    This  inability  to  pass  along  increased  prices  could 
materially adversely affect our gross margins, financial condition and results of operations. 

6

 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
Our  failure  to  properly  manage  our  inventory  may  result  in  excessive  inventory  carrying  costs,  or  inadequate 
supply of products, which could materially adversely affect our financial condition and results of operations. 

Our current product line contains approximately 3,000 SKUs.  A significant portion of our sales is attributable 
to  products  representing  approximately  100  SKUs,  including  the  most  popular  flea  and  tick,  and  heartworm 
preventative brands.  We need to properly manage our inventory to provide an adequate supply of these products 
and avoid excessive inventory of the products representing the balance of the SKUs.  We generally place orders 
for products with our suppliers based upon our internal estimates of the amounts of inventory  we  will need to fill 
future orders.  These estimates may be significantly different from the actual orders we receive. 

In  the  event  that  subsequent  orders  fall  short  of  original  estimates,  we  may  be  left  with  excess  inventory.  
Significant excess inventory could result in price discounts and increased inventory carrying costs.  Similarly, if we 
fail to have an adequate supply of some SKUs, we may lose sales opportunities.  We cannot guarantee that we 
will  maintain  appropriate  inventory  levels.    Any  failure  on  our  part  to  maintain  appropriate  inventory  levels  may 
have a material adverse effect on our financial condition and results of operations. 

Resistance from veterinarians to authorize prescriptions, or attempts/efforts on their part to discourage pet owners 
from  purchasing  from  internet  mail-order  pharmacies  could  cause  our  sales  to  decrease  and  could  materially 
adversely affect our financial condition and results of operations. 

Since we began our operations some veterinarians have resisted providing our customers with a copy of their 
pet’s prescription or authorizing the prescription to our pharmacy staff, thereby effectively preventing us from filling 
such prescriptions under state law.  We have also been informed by customers and consumers that veterinarians 
have tried to discourage pet owners from purchasing from internet mail-order pharmacies.  Although veterinarians 
in some states are required by law to provide a pet owner with a prescription if medically appropriate, if the number 
of  veterinarians  who  refuse  to  authorize  prescriptions  should  increase,  or  if  veterinarians  are  successful  in 
discouraging pet owners from purchasing from internet mail-order pharmacies, our sales could decrease and our 
financial condition and results of operations may be materially adversely affected. 

Significant portions of our sales are made to residents of eight states.  If we should lose our pharmacy license in 
one  or  more  of  these  states,  our  financial  condition  and  results  of  operations  would  be  materially  adversely 
affected. 

While we ship pet medications to customers in all 50 states, approximately 50% of our sales for the fiscal year 
ended  March  31,  2018  were  made  to  customers  located  in  the  states  of  California,  Florida,  Texas,  New  York, 
Pennsylvania, North Carolina, Virginia, and Georgia.   If for any reason our license to operate a pharmacy in one 
or  more  of  those  states  should  be  suspended  or  revoked,  or  if  it  is  not  renewed,  our  ability  to  sell  prescription 
medications to residents of those states would cease and our financial condition and results of operations in future 
periods would be materially adversely affected.   

We  face  significant  competition  from  veterinarians  and  online  and  traditional  retailers  and  may  not  be  able  to 
compete profitably with them. 

We compete directly and indirectly with veterinarians for the sale of pet medications and other health products.  
Veterinarians  hold  a  competitive  advantage  over  us  because  many  pet  owners  may  find  it  more  convenient  or 
preferable  to  purchase  these  products  directly  from  their  veterinarians  at  the  time  of  an  office  visit.    We  also 
compete directly and indirectly with both online and traditional retailers.  Both online and traditional retailers may 
hold  a  competitive  advantage  over  us  because  of  longer  operating  histories,  established  brand  names,  greater 
resources,  and/or  an  established  customer  base.    Online  retailers  may  have  a  competitive  advantage  over  us 
because  of  established  affiliate  relationships  to  drive  traffic  to  their  website.    Traditional  retailers  may  hold  a 
competitive advantage over us because pet owners may prefer to purchase these products from a store instead of 
online  or  through  catalog  or  telephone  methods.    In  addition,  we  face  growing  competition  from  online  and 
multichannel retailers, some of whom may have a lower cost structure than ours, as customers now routinely use 
computers, tablets, smartphones, and other mobile devices and mobile applications to shop online and compare 
prices  and  products  in  real  time.  In  order  to  effectively  compete  in  the  future,  we  may  be  required  to  offer 
promotions and other incentives, which may result in lower operating margins and adversely affect the results of 
operations.  We also face a significant challenge from our competitors forming alliances with each other, such as 
those between online and traditional retailers. These relationships may enable both their retail and online stores to 
negotiate better pricing and better terms from suppliers by aggregating the demand for products and negotiating 
volume discounts, which could be a competitive disadvantage to us. 

7

 
  
 
   
 
 
 
  
 
 
 
The  content  of  our  website  could  expose  us  to  various  kinds  of  liability,  which,  if  prosecuted  successfully,  could 
negatively impact our business. 

Because  we  post  product  and  pet  health  information  and  other  content  on  our  website,  we  face  potential 
liability  for  negligence,  copyright  infringement,  patent  infringement,  trademark  infringement,  defamation,  and/or 
other claims based on the nature and content of the materials we post.  Various claims have been brought, and 
sometimes  successfully  prosecuted,  against  Internet  content  distributors.    We  could  be  exposed  to  liability  with 
respect  to  the  unauthorized  duplication  of  content  or  unauthorized  use  of  other  parties’  proprietary  technology.  
Although we maintain general liability insurance, our insurance may not cover potential claims of this type, or may 
not be adequate to indemnify us for all liability that may be imposed.  Any imposition of liability that is not covered 
by insurance, or is in excess of insurance coverage, could materially adversely  affect our financial condition and 
results of operations. 

We  may  not  be  able  to  protect  our  intellectual  property  rights,  and/or  we  may  be  found  to  infringe  on  the 
proprietary rights of others. 

We rely on a combination of trademarks, trade secrets, copyright laws, and contractual restrictions to protect 
our intellectual property rights.  These afford only limited protection. Despite our efforts to protect our proprietary 
rights,  unauthorized  parties  may  attempt  to  copy  our  non-prescription  private  label  or  generic  equivalents,  when 
and  if  developed,  as  well  as  aspects  of  our  sales  formats,  or  to  obtain  and  use  information  that  we  regard  as 
proprietary, including the technology used to operate our website and our content, and our trademarks.  Litigation 
or  proceedings  before  the  United  States  Patent  and  Trademark  Office  or  other  bodies  may  be  necessary  in  the 
future to enforce our intellectual property rights, to protect our trade secrets and domain names, or to determine 
the  validity  and  scope  of  the  proprietary  rights  of  others.    Any  litigation  or  adverse  proceeding  could  result  in 
substantial costs and diversion of resources, and could seriously harm our business and operating results.  Third 
parties  may  also  claim  infringement  by  us  with  respect  to  past,  current,  or  future  technologies.    We  expect  that 
participants  in  our  market  will  be  increasingly  involved  in  infringement  claims  as  the  number  of  services  and 
competitors  in  our  industry  segment  grows.    Any  claim,  whether  meritorious  or  not,  could  be  time-consuming, 
result in costly litigation, cause service upgrade delays, or require us to enter into royalty or licensing agreements.  
These royalty or licensing agreements might not be available on terms acceptable to us or at all.   

If  we  are  unable  to  protect  our  Internet  addresses  or  to  prevent  others  from  using  Internet  addresses  that  are 
confusingly similar, our business may be adversely impacted. 

Our 

www.petmeds.com, 

Internet  addresses,  www.1800petmeds.com,  www.1888petmeds.com,  www.petmedexpress.com, 
www.petmed.com, 
and 
www.petmeds.pharmacy, 
www.1800petmeds.pharmacy,  are  critical  to  our  brand  recognition  and  our  overall  success.    If  we  are  unable  to 
protect these Internet addresses, our competitors could capitalize on our brand recognition.  There may be similar 
Internet  addresses  used  by  competitors.    Governmental  agencies  and  their  designees  generally  regulate  the 
acquisition and maintenance of Internet addresses.  The regulation of Internet addresses in the United States and 
in  foreign  countries  has  changed,  and  may  undergo  further  change  in  the  near  future.    Furthermore,  the 
relationship  between  regulations  governing  Internet  addresses  and  laws  protecting  trademarks  and  similar 
proprietary rights is unclear.  Therefore, we may not be able to protect our own Internet addresses, or prevent third 
parties from acquiring Internet addresses that are confusingly similar to, infringe upon, or otherwise decrease the 
value of our Internet addresses. 

www.petmed.pharmacy, 

Since all of our operations are housed in a single location, we are more susceptible to business interruption in the 
event of damage to, or disruptions in, our facility. 

Our headquarters and distribution center are currently located in one location in South Florida, and most of our 
shipments of products to our customers are made from this sole distribution center.  We have no present plans to 
establish any additional distribution centers or offices.  Because we consolidate our operations in one location, we 
are more susceptible to power and equipment failures, and business interruptions in the event of fires, floods, and 
other natural disasters than if we had additional locations.  Furthermore, because we are located in South Florida, 
which is a hurricane-sensitive area, we are particularly susceptible to the risk of damage to, or total destruction of, 
our headquarters and distribution center and surrounding transportation infrastructure caused by a hurricane.   

8

 
  
 
 
 
 
 
 
 
 
 
 
 
We  cannot  assure  you  that  we  are  adequately  insured  to  cover  the  amount  of  any  losses  relating  to  any  of 
these  potential  events,  business  interruptions  resulting  from  damage  to  or  destruction  of  our  headquarters  and 
distribution  center,  or  power  and  equipment  failures  relating  to  our  call  center  or  websites,  or  interruptions  or 
disruptions  to  major  transportation  infrastructure,  or  other  events  that  do  not  occur  on  our  premises.    The 
occurrence  of  one  or  more  of  these  events  could  adversely  impact  our  ability  to  generate  revenues  in  future 
periods. 

A  failure  of  our  information  systems  and  customer-facing  technology  systems  or  any  security  breach  or 
unauthorized disclosure of confidential information, or other cyber attacks on our systems, could result in litigation 
and regulatory risk, harm our reputation and have a material adverse effect on our business.  

Our business is dependent upon the efficient operation of our information systems. In particular, we rely on our 
information  systems  to  effectively  manage  our  business  model  strategy,  with  tools  to  track  and  manage  sales, 
inventory,  marketing,  customer  service  efforts,  the  preparation  of  our  consolidated  financial  and  operating 
data, credit  card  information,  and  customer  information.    The  failure  of  our  information  systems  to  perform  as 
designed or the failure to maintain and enhance or protect the integrity of these systems could disrupt our business 
operations, adversely impact sales and the results of operations, expose us to customer or third-party claims, or 
result in adverse publicity.   

Through our information technology, we are able to provide an improved overall shopping and interconnected 
retail experience that empowers our customers to shop and interact with us from computers, tablets, smartphones 
and other mobile devices. We use our websites and our mobile app both as sales channels for our products and 
also  as  methods  of  providing  product  and  other  relevant  information  to  our  customers  to  drive  online  sales.  Our 
online  programs,  communities  and  knowledge  center  allow  us  to  inform,  assist  and  interact  with  our  customers. 
We also continually seek to enhance all of our online properties to provide an attractive user-friendly interface for 
our  customers,  as  evidenced  by  our  recent  redesign  of  our  website.  Disruptions,  failures  or  other  performance 
issues  with  these  customer-facing  technology  systems  could  impair  the  benefits  that  they  provide  to  our  online 
business and negatively affect our relationship with our customers. 

Additionally,  we  collect,  process,  and  retain  sensitive  and  confidential  customer  information  in  the  normal 
course  of  our  business.    Despite  the  security  measures  we  have  in  place  and  any  additional  measures  we may 
implement  in  the  future,  our  facilities  and  systems,  and  those  of  our  third-party  service  providers,  could  be 
vulnerable to security breaches, computer viruses, lost or misplaced data, programming errors, human errors, acts 
of  vandalism,  or  other  events.    Any  security  breach  or  event  resulting  in  the  misappropriation,  loss,  or  other 
unauthorized  disclosure  of  confidential  information,  whether  by  us  directly  or  our  third-party  service  providers, 
could  damage  our  reputation,  expose  us  to  the  risks  of  litigation  and  liability,  disrupt  our  business,  or  otherwise 
affect our results of operations. 

Our operating results are difficult to predict and may fluctuate, and a portion of our sales are seasonal. 

Factors that may cause our operating results to fluctuate include: 

•  Our  ability  to  obtain  new  customers  at  a  reasonable  cost,  retain  existing  customers,  or  encourage 

reorders; 

•  Our ability to increase the number of visitors to our website, or our ability to convert visitors to our website 

into customers; 

•  The mix of medications and other pet products sold by us; 
•  Our ability to manage inventory levels or obtain an adequate supply of products; 
•  Our ability to adequately maintain, upgrade, and develop our website, the systems that we use to process 

customers’ orders and payments, or our computer network; 
Increased competition within our market niche; 

• 
•  Price competition; 
•  New products introduced to the market, including generics; 
• 
•  The  amount  and  timing  of  operating  costs  and  capital  expenditures  relating  to  expansion  of  our  product 

Increases in the cost of advertising; 

line or operations; 

•  Disruption  of  our  toll-free  telephone  service,  technical  difficulties,  or  systems  and  Internet  outages  or 

slowdowns; and 

•  Unfavorable general economic trends. 

9

 
  
 
 
 
 
 
 
 
 
Because  our  operating  results  are  difficult  to  predict,  we  believe  that  quarter-to-quarter  comparisons  of  our 
operating  results  are  not  a  good  indication  of  our  future  performance.    The  majority  of  our  product  sales  are 
affected  by  the  seasons,  due  to  the  seasonality  of  mainly  heartworm,  and  flea  and  tick  medications.    For  the 
quarters ended June 30,  2017,  September 30, 2017,  December 31, 2017, and  March 31, 2018, Company sales 
were 29%, 24%, 22%, and 25%, respectively.  In addition to the seasonality of our sales, our annual and quarterly 
operating results have fluctuated in the past and may fluctuate significantly in the future due to a variety of factors, 
including  weather,  many  of  which  are  out  of  our  control.    Any  change  in  one  or  more  of  these  factors  could 
materially adversely affect our financial condition and results of operations in future periods. 

We  are  subject  to  payment-related  risks  that  could  increase  our  operating  costs,  expose  us  to  fraud  or  theft, 
subject us to potential liability and potentially disrupt our business. 

We accept payments using a variety of methods, including credit and debit cards, PayPal, and checks, and we 
may offer new payment options over time. Acceptance of these payment options subjects us to rules, regulations, 
contractual  obligations  and  compliance  requirements,  including  payment  network  rules  and  operating  guidelines, 
data  security  standards  and  certification  requirements,  and  rules  governing  electronic  funds  transfers.  These 
requirements  may  change  over  time  or  be  reinterpreted,  making  compliance  more  difficult  or  costly.  For  certain 
payment methods, including credit and debit cards, we pay interchange and other fees, which may increase over 
time and raise our operating costs. We rely on third parties to provide payment processing services, including the 
processing of credit cards, debit cards, and other forms of electronic payment. If these companies become unable 
to provide these services to us, or if their systems are compromised, it could potentially disrupt our business. The 
payment  methods  that  we  offer  also  subject  us  to  potential  fraud  and  theft  by  criminals,  who  are  becoming 
increasingly more sophisticated, seeking to obtain unauthorized access to or exploit weaknesses that may exist in 
the  payment  systems.  If  we  fail  to  comply  with  applicable  rules  or  requirements  for  the  payment  methods  we 
accept, or if payment-related data is compromised due to a breach or misuse of data, we may be liable for costs 
incurred by payment card issuing banks and other third parties or subject to fines and higher transaction fees, or 
our  ability  to  accept  or  facilitate  certain  types  of  payments  may  be  impaired.    As  a  result,  our  business  and 
operating results could be adversely affected. 

Our stock price fluctuates from time to time and may fall below expectations of securities analysts and investors, 
and could subject us to litigation, which may result in you suffering a loss on your investment. 

The market price of our common stock may fluctuate significantly in response to a number of factors, many of 
which are out of our control.  These factors include: quarterly variations in operating results; changes in accounting 
treatments  or  principles;  announcements  by  us  or  our  competitors  of  new  products  and  services  offerings; 
significant  contracts,  acquisitions,  or  strategic  relationships;  additions  or  departures  of key  personnel;  any  future 
sales  of  our  common  stock  or  other  securities;  stock  market  price  and  volume  fluctuations  of  publicly-traded 
companies; and general political, economic, and market conditions.  In some future quarter our operating results 
may fall below the expectations of securities analysts and investors, which could result in a decrease in the trading 
price of our common stock.  In the past, securities class action litigation has often been brought against a company 
following periods of volatility in the market price of its securities.  We may be the target of similar litigation in the 
future.    Securities  litigation  could  result  in  substantial  costs  and  divert  management's  attention  and  resources, 
which could seriously harm our business and operating results. 

We may issue additional shares of preferred stock that could defer a change of control or dilute the interests of our 
common  stockholders.    Our  charter  documents  could  defer  a  takeover  effort  which  could  inhibit  your  ability  to 
receive an acquisition premium for your shares. 

Our  charter  permits  our  Board  of  Directors  to  issue  up  to  5.0  million  shares  of  preferred  stock  without 
stockholder approval.  Currently there are 2,500 shares of our Convertible Preferred Stock issued and outstanding.  
This  leaves  slightly  less  than  5.0  million  shares  of  preferred  stock  available  for  issuance  at  the  discretion  of  our 
Board of Directors.  These shares, if issued, could contain dividend, liquidation, conversion, voting, or other rights 
which could adversely affect the rights of our common stockholders and which could also be utilized, under some 
circumstances, as a method of discouraging, delaying, or preventing a change in control.  Provisions of our articles 
of incorporation, bylaws and Florida law could make it more difficult for a third party to acquire us, even if many of 
our stockholders believe it is in their best interest. 

10

 
  
 
 
 
 
                    
 
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None 

ITEM 2.  PROPERTIES 

Our  facilities,  including  our  principal  executive  offices  and  distribution  center,  are  located  at  420  South 
Congress  Avenue,  Delray  Beach,  Florida  33445.    In  January  2016,  we  completed  the  acquisition  of  this  real 
property  located  at  420  South  Congress  Avenue,  Delray  Beach,  Florida  33445,  and  improvements  thereon 
(collectively  referred  to  herein  as  the  “Property”),  the  assignment  and  assumption  of  all  leases  and  service 
agreements affecting the  Property, and certain tangible and  intangible personal  property related  to  the Property, 
for a purchase price of $18.5 million, plus closing costs.  The Property consists of approximately 634,000 square 
feet of land or 14.6 acres with two building complexes totaling approximately 185,000 square feet, with additional 
land  for  future  use.  The  first  building  complex  consists  of  approximately  125,000  square  feet  and  the  second 
building  complex  consists  of  approximately  60,000  square  feet  each  consisting  of  both  office  and  warehouse 
space.  The Company occupies approximately 97,000 square feet of the first building for its principal offices and 
distribution  center.    As  of  March  31,  2018,  48%  of  the  Property  was  leased  to  two  tenants  with  a  remaining 
weighted average lease term of 2.0  years.  We believe that our facilities are sufficient for our current needs and 
are in good condition in all material respects. 

ITEM 3.  LEGAL PROCEEDINGS 

On August 25, 2017 and September 7, 2017, shareholders filed putative securities class action lawsuits in the 
United  States  District  Court  for  the  Southern  District  of  Florida,  which  were  subsequently  consolidated,  against 
PetMed  Express,  Inc.  (the  “Company”)  and  the  Company’s  principal  executive  officers,  one  of  whom  is  also  a 
director.    Relying  exclusively  on  a  false  and  defamatory,  anonymous  “report”  posted  on  August  23,  2017  on  the 
Aurelius Value website the plaintiffs alleged violations of Sections 10(b) and 20(a) of the Securities Exchange Act 
of  1934.  The  Company  has  always  denied  and  continues  to  deny  the  plaintiffs’  unfounded  accusations.  The 
plaintiffs  investigated  their  claims,  and  on  or  about  January  19,  2018,  the  plaintiffs  voluntarily  dismissed  the 
consolidated lawsuit without prejudice. 

The  Company  has  settled  complaints  that  had  been  filed  with  various  states’  pharmacy  boards  in  the  past.  
There can be no assurances made that other states will not attempt to take similar actions against the Company in 
the future.  The Company initiates litigation to protect its trade or service marks.  There can be no assurance that 
the Company will be successful in protecting its trade or service marks.  Legal costs related to the above matters 
are expensed as incurred. 

ITEM 4. MINE SAFETY DISCLOSURES 

   Not applicable.  

11

 
  
 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Price Range of Common Stock 

      Our  common  stock  is  traded  on  the  NASDAQ  Global  Select  Market  (“NASDAQ”)  under  the  symbol  “PETS.”  
The prices set forth below reflect the high and low sale prices per share in each of the quarters of fiscal 2018 and 
2017 as reported by the NASDAQ. 

Fiscal 2018:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Fiscal 2017:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Holders 

High
$41.06
$50.54
$48.11
$53.24

High
$19.49
$20.94
$23.49
$23.66

Low
$20.20
$33.15
$34.19
$41.20

Low
$17.31
$18.76
$19.28
$19.26

There  were  91  holders  of  record  of  our  common  stock  at  May  29,  2018,  and  approximately  30,500  of  our 
holders  are  “street  name”  or  beneficial  holders,  whose  shares  are  held  by  banks,  brokers,  or  other  financial 
institutions. 

Dividends 

During fiscal 2017 and 2018, our Board of Directors declared the following dividends: 

Declaration Date

Per Share 
Dividend

May 9, 2016
July 25, 2016
October 24, 2016
January 23, 2017

May 8, 2017
July 24, 2017
October 23, 2017
January 22, 2018

$0.19
$0.19
$0.19
$0.19

$0.20
$0.20
$0.20
$0.25

Record Date

May 20, 2016
August 8, 2016
November 7, 2016
February 6, 2017

May 19, 2017
August 7, 2017
November 6, 2017
February 5, 2018

Total Amount 
(In thousands)

$              
$              
$              
$              

3,884
3,900
3,900
3,900

$              
$              
$              
$              

4,105
4,121
4,121
5,150

Payment Date

May 27, 2016
August 19, 2016
November 18, 2016
February 17, 2017

May 26, 2017
August 18, 2017
November 17, 2017
February 16, 2018

On  May  8,  2017,  the  Company’s  Board  of  Directors  declared  an  increased  quarterly  dividend  of  $0.20  per 
share, and then on January 22, 2018 the Company’s Board of Directors increased the quarterly dividend to $0.25 
per share, on its common stock.  On May 7, 2018, the Company’s Board of Directors declared a quarterly dividend 
of $0.25 per share on its common stock.  The $5.2 million dividend will be paid on May 25, 2018, to shareholders 
of  record  at  the  close  of  business  on  May  18,  2018.   The  Company  intends  to  continue  to  pay  regular  quarterly 
dividends;  however  the  declaration  and  payment  of  future  dividends  is  discretionary  and  will  be  subject  to  a 
determination by the Board of Directors each quarter following its review of the Company’s financial performance. 

  Issuer Purchases of Equity Securities 

On November 8,  2006,  the Company's  Board of Directors approved a share repurchase  plan  of up to  $20.0 
million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of  Directors 
approved an increase under the share repurchase plan, each for an additional $20.0 million.  The repurchase plan 
is  intended  to  be  implemented  through  purchases  made  from  time  to  time  in  either  the  open  market  or  through 
private  transactions  at  the  Company's  discretion,  subject  to  market  conditions  and  other  factors,  in  accordance 
with Securities and Exchange Commission requirements.   

12

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
There  can  be  no  assurances  as  to  the  precise  number  of  shares  that  will  be  repurchased  under  the  share 
repurchase plan, and the Company may discontinue the share repurchase plan at any time subject to compliance 
with applicable regulatory requirements.  Shares purchased pursuant to the share repurchase plan  will  either be 
cancelled or held in the Company's treasury.  No shares have been repurchased under the share repurchase plan 
since September 2012.  As of March 31, 2018, the Company had approximately $10.2 million remaining under the 
Company’s  share  repurchase  plan.    Since  the  inception  of  the  share  repurchase  plan  through  September  2012, 
approximately 5.6 million shares have been repurchased under the plan for approximately $69.8 million, averaging 
approximately $12.54 per share.   

Performance Graph 

Set forth below is a line graph comparing the five year cumulative performance of our Common Stock with the 
Nasdaq  Composite,  the  Russell  2000,  and  our  SIC  Code  5912  (pharmacy  peer  group)  from  March  31,  2013  to 
March 31, 2018. The graph assumes that $100 was invested on March 31, 2013 in each of our Common Stock, 
the  Nasdaq  Composite,  the  Russell  2000,  and  the  SIC  Code  5912  (pharmacy  peer  group).    Because  we  have 
historically  paid  dividends  on  a  quarterly  basis,  the  graph  assumes  that  dividends  were  reinvested.    The 
performance  graph  and  related  information  below  shall  not  be  deemed  “filed”  with  the  Securities  and  Exchange 
Commission, nor shall such information be incorporated by reference into any future filing under the Securities Act 
of  1933  or  Securities  Exchange  Act  of  1934,  each  as  amended,  except  to  the  extent  that  we  specifically 
incorporate it by reference into such filing. 

3
1
0
2

,
1
3
h
c
r
a
M
e
d
a
m

t
n
e
m
t
s
e
v
n

I

0
0
1
$

f
o
e
u
l
a
V

400

350

300

250

200

150

100

50

0

PetMed Express, Inc.

Nasdaq Composite

Russell 2000

SIC Code 5912

3/31/2013

3/31/2014

3/31/2015

3/31/2016

3/31/2017

3/31/2018

Nasdaq Composite

SIC Code 5912

Russell 2000

PetMed Express, Inc.

Performance graph data: 

Fiscal Year Ended March 31,

PetMed Express, Inc.
Nasdaq Composite
SIC Code 5912
Russell 2000

2013
100.00

100.00

100.00

100.00

2014
104.73

131.41

138.49

124.90

2015
135.52

154.52

180.43

135.15

2016
153.42

156.12

173.74

121.96

2017
179.22

190.52

152.57

153.94

2018
379.50

229.31

129.25

172.09

13

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Securities Authorized for Issuance under Equity Compensation Plans 

The  following  table  sets  forth  securities  authorized  for  issuance  under  equity  compensation  plans,  including 
individual  compensation  arrangements,  by  us  under  our  Amended  and  Restated  2006  Employee  Equity 
Compensation  Restricted  Stock  Plan,  Amended  and  Restated  2006  Outside  Director  Equity  Compensation 
Restricted  Stock  Plan,  2015  Outside  Director  Equity  Compensation  Restricted  Stock  Plan,  and  2016  Employee 
Equity Compensation Restricted Stock Plan as of March 31, 2018: 

EQUITY COMPENSATION PLAN INFORMATION
(In thousands)

Plan category

2006 Employee Restricted Stock Plan

2006 Director Restricted Stock Plan

2015 Director Restricted Stock Plan

2016 Employee Restricted Stock Plan

Total

Number of securities
to be issued upon
exercise of outstanding 
options, warrants
and rights

Weighted average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available
for future issuance
under equity 
compensation plans

975

272

60

45

1,352

-

-

-

-

-

-

463

955

1,418

14

 
  
 
 
 
                                   
                                   
                                   
                                   
                                     
                                  
                                     
                                  
                                
                               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The following selected financial data should be read together with "Management's Discussion and Analysis of 
Financial  Condition  and  Results  of  Operations,"  the  Consolidated  Financial  Statements  and  notes  thereto,  and 
other financial information included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements 
of Income data set forth below for the fiscal years ended March 31, 2018, 2017, and 2016 and the Consolidated 
Balance Sheet data as of March 31, 2018 and 2017 have been derived from our audited Consolidated Financial 
Statements which are included elsewhere in this Annual Report on Form 10-K.  The Consolidated Statements of 
Income data set forth below for the fiscal  years ended March  31,  2015 and 2014 and the Consolidated  Balance 
Sheet  data  as  of  March  31,  2016,  2015  and  2014  have  been  derived  from  our  audited  Consolidated  Financial 
Statements which are not included in this Annual Report on Form 10-K. 

CONSOLIDATED STATEMENTS OF INCOME DATA
(In thousands, except for per share amounts)

2018

Fiscal Year Ended March 31,
2016

2017

2015

2014

Sales
Cost of sales
Gross profit
Operating expenses
Net income
Net income per common share:
       Basic
       Diluted
Weighted average number of
  common shares outstanding:
       Basic
       Diluted
Cash dividends declared per
  common share

$        

273,800
175,993
97,807
45,671
37,283

$        

249,176
169,862
79,314
41,831
23,819

$        

234,684
158,388
76,296
43,908
20,567

$        

229,395
153,125
76,270
48,657
17,453

$        

233,391
155,774
77,617
49,399
17,972

1.83
1.82

1.18
1.17

1.02
1.02

0.87
0.87

0.90
0.90

20,346
20,433

20,232
20,378

20,124
20,254

20,015
20,136

19,901
20,043

0.85

0.76

0.72

0.68

0.66

CONSOLIDATED BALANCE SHEET DATA
(In thousands)

2018

2017

March 31,
2016

2015

2014

Working capital
Total assets
Total liabilities
Shareholders' equity

$          

87,126
134,836
19,105
115,731

$          

63,430
112,809
19,443
93,366

$          

60,543
90,279
7,084
83,195

$          

72,166
82,852
7,417
75,435

$          

66,116
78,375
8,158
70,217

NON FINANCIAL DATA (UNAUDITED)
(In thousands)

2018

2017

March 31,
2016

2015

2014

New customers acquired
Total accumulated customers (1)

521
10,110

514
9,589

489
9,075

529
8,586

597
8,057

(1) includes both active and inactive customers

15

 
  
 
 
 
          
          
          
          
          
            
            
            
            
            
            
            
            
            
            
            
            
            
            
            
                
                
                
                
                
                
                
                
                
                
            
            
            
            
            
            
            
            
            
            
                
                
                
                
                
          
          
            
            
            
            
            
              
              
              
          
            
            
            
            
                 
                 
                 
                 
                 
            
              
              
              
              
ITEM  7.  MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS 

Executive Summary 

PetMed Express was incorporated in the state of Florida in January 1996.  The Company’s common stock is 
traded  on  the  NASDAQ  Global  Select  Market  under  the  symbol  “PETS.”    The  Company  began  selling  pet 
medications and other pet  health products in  September 1996.  In March 2010 the Company started offering for 
sale additional pet supplies on its website, and these items are drop shipped to customers by third party vendors. 
Presently,  the  Company’s  product  line  includes  approximately  3,000  SKUs  of  the  most  popular  pet  medications, 
health products, and supplies for dogs and cats. 

The  Company  markets  its  products  through  national  advertising  campaigns  which  aim  to  increase  the 
recognition  of  the  “1-800-PetMeds”  brand  name,  and  “PetMeds”  family  of  trademarks,  increase  traffic  on  its 
website at www.1800petmeds.com, acquire new customers, and maximize repeat purchases.  Approximately 84% 
of all sales were generated via the Internet in fiscal 2018, compared to 83% in fiscal 2017.  The Company’s sales 
consist of products sold mainly to retail consumers.  The twelve-month average purchase was approximately $87 
and $83 per order for the fiscal years ended March 31, 2018 and 2017, respectively. 

Critical Accounting Policies 

Our  discussion  and  analysis  of  our  financial  condition  and  the  results  of  our  operations  are  based  upon  our 
Consolidated  Financial  Statements  and  the  data  used  to  prepare  them.   The  Company’s  Consolidated  Financial 
Statements have been prepared in accordance with accounting principles generally accepted in the United States 
of America.  On an ongoing basis we re-evaluate our judgments and estimates including those related to product 
returns,  bad  debts,  inventories,  and  income  taxes.    We  base  our  estimates  and  judgments  on  our  historical 
experience, knowledge of current conditions, and our beliefs of what could occur in the future considering available 
information.    Actual  results  may  differ  from  these  estimates  under  different  assumptions  or  conditions.    Our 
estimates are guided by observing the following critical accounting policies. 

Revenue recognition  

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  primarily  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the rights of 
ownership  and  risk  of  loss  have  passed  to  the  customer.    Outbound  shipping  and  handling  fees  are  included  in 
sales  and  are  billed  upon  shipment.    Shipping  expenses  are  included  in  cost  of  sales.    The  majority  of  the 
Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three 
banking days.  Credit card sales minimize accounts receivable balances relative to sales.   

The Company maintains an allowance for doubtful accounts for losses that the Company estimates will arise 
from  customers’  inability  to  make  required  payments,  arising  from  either  credit  card  charge-backs  or  insufficient 
funds checks.  The Company determines its estimates of the uncollectability of accounts receivable by analyzing 
historical  bad  debts  and  current  economic  trends.    The  allowance  for  doubtful  accounts  was  approximately 
$35,000 at March 31, 2018, compared to $27,000 at March 31, 2017. 

Valuation of inventory 

Inventories consist of prescription and non-prescription pet medications and pet supplies that are available for 
sale  and  are  priced  at  the  lower  of  cost  or  net  realizable  value  using  a  weighted  average  cost  method.    The 
Company  writes  down  its  inventory  for  estimated  obsolescence.    The  inventory  reserve  was  approximately 
$58,000 and $51,000 at March 31, 2018 and 2017, respectively. 

Advertising 

The Company's advertising expense consists primarily of Internet marketing and direct mail/print advertising.  
Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the 
related catalogs, brochures, and postcards are produced, distributed, or superseded. 

16

 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Accounting for income taxes 

The  Company  accounts  for  income  taxes  under  the  provisions  of  ASC  Topic  740,  (“Accounting  for  Income 
Taxes”), which generally requires the recognition of deferred tax assets and liabilities for the expected future tax 
benefits  or  consequences  of  events  that  have  been  included  in  the  Consolidated  Financial  Statements  or  tax 
returns.  Under this method, deferred tax assets and liabilities are determined based on differences between the 
financial  reporting  carrying  values  and  the  tax  bases  of  assets  and  liabilities,  and  are  measured  by  applying 
enacted tax rates and laws for the taxable years in which those differences are expected to reverse. 

Results of Operations 

The following  should  be  read  in  conjunction  with  the  Company’s  Consolidated  Financial  Statements  and  the 
related notes thereto included elsewhere herein.  The following table sets forth, as a percentage of sales, certain 
operating data appearing in the Company’s Consolidated Statements of Comprehensive Income: 

Sales
Cost of sales

Gross profit

Operating expenses:
     General and administrative
     Advertising
     Depreciation
Total operating expenses

Income from operations

Total other income

Income before provision for income taxes 

Provision for income taxes 

Fiscal Year Ended March 31,

2018

2017

2016

%

100.0
64.3

%

100.0
68.2

%

100.0
67.5

35.7

31.8

32.5

8.9
7.0
0.8
16.7

19.0

0.6

19.6

6.0

9.2
7.1
0.5
16.8

15.0

0.2

15.2

5.7

9.1
9.3
0.3
18.7

13.8

0.1

13.9

5.1

Net income

13.6

%

9.5

%

8.8

%

Fiscal 2018 Compared to Fiscal 2017 

Sales 

Sales  increased  by  approximately  $24.6  million,  or  9.9%,  to  approximately  $273.8  million  for  the  fiscal  year 
ended March 31, 2018, from approximately $249.2 million for the fiscal year ended March 31, 2017.  The increase 
in sales for the fiscal year ended March 31, 2018 was primarily due to increased new order and reorder sales.  The 
Company acquired approximately 521,000 new customers for the fiscal year ended March 31, 2018, compared to 
approximately 514,000 new customers for the same period the prior year.     

17

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
       
       
         
         
         
         
         
         
           
           
           
           
           
           
           
           
           
         
         
         
         
         
         
           
           
           
         
         
         
           
           
           
         
           
           
 
The following chart illustrates sales by various sales classifications: 

Year Ended March 31,

Sales (In thousands)

2018

%

2017

%

$ Variance

% Variance

Reorder Sales
New Order Sales

$          
$            

227,513
46,287

83.1%
16.9%

$         
$           

206,299
42,877

82.8%
17.2%

$          
$            

21,214
3,410

Total Net Sales

$          

273,800

100.0%

$         

249,176

100.0%

$          

24,624

Internet Sales
Contact Center Sales

$          
$            

230,319
43,481

84.1%
15.9%

$         
$           

205,643
43,533

82.5%
17.5%

$          
$                

24,676
(52)

Total Net Sales

$          

273,800

100.0%

$         

249,176

100.0%

$          

24,624

10.3%
8.0%

9.9%

12.0%
-0.1%

9.9%

  Going  forward  sales  may  be  adversely  affected  due  to  increased  competition  and  consumers  giving  more 
consideration to price.  No guarantees can be made that sales will continue to grow in the future.  The majority of 
our  product  sales  are  affected  by  the  seasons,  due  to  the  seasonality  of  mainly  flea,  tick,  and  heartworm 
medications.    For  the  quarters  ended  June  30,  September  30,  December  31,  and  March  31  of  fiscal  2018,  the 
Company’s sales were approximately 29%, 24%, 22%, and 25%, respectively.  For the quarters ended June 30, 
September 30, December 31, and March 31 of fiscal 2017, the Company’s sales were approximately 29%, 25%, 
21%, and 25%, respectively. 

Cost of sales 

Cost of sales increased  by $6.1 million, or  3.6% to  $176.0 million for the fiscal  year ended March 31, 2018, 
from $169.9 million for the fiscal year ended March 31, 2017.  The increase in cost of sales in fiscal 2018 is directly 
related to the increase in sales during the fiscal year.  As a percentage of sales, cost of sales was 64.3% in fiscal 
2018, as compared to 68.2% in fiscal 2017.  The cost of sales percentage decrease can be mainly attributed to a 
product mix shift to higher margin items, offset by additional discounts given to customers to increase sales during 
the fiscal year. 

Gross profit 

  Gross profit increased by $18.5 million, or 23%, to $97.8 million for the fiscal year ended March 31, 2018, from 
$79.3 million for the fiscal year ended March 31, 2017.  The increase in gross profit in fiscal 2018 is directly related 
to  the  increase  in  sales  during  the  fiscal  year.    Gross  profit  as  a  percentage  of  sales  for  fiscal  2018  was  35.7% 
compared to 31.8% for fiscal 2017.  The gross profit percentage increase in fiscal 2018 can be mainly attributed to 
a  product  mix  shift  to  higher  margin  items,  offset  by  additional  discounts  given  to  customers  to  increase  sales 
during the fiscal year. 

General and administrative expenses 

  General  and  administrative  expenses  increased  by  $1.5  million,  or  6.5%,  to  $24.3  million  for  the  fiscal  year 
ended March 31, 2018 from $22.8 million for the fiscal year ended March 31, 2017.  The increase in general and 
administrative expenses for the fiscal year ended March 31, 2018 was primarily due to the following: a $1.8 million 
increase  in  payroll  expenses  related  to  increased  stock  compensation  expense;  a  $554,000  increase  in  bank 
service fees due to increased sales; and a $179,000 increase in professional fees. Offsetting the increase was a 
$620,000 decrease to property expense; a $310,000 decrease to bad debt expenses relating to decreased credit 
card chargebacks; and a $66,000 net decrease to other expenses  which  include telephone, insurance,  licenses, 
and office expenses.  General and administrative expenses as a percentage of sales were 8.9% for the fiscal year 
ended March 31, 2018, compared to 9.2% for the fiscal year ended March 31, 2017. 

Advertising expenses 

Advertising expenses increased by approximately $1.6 million to approximately $19.3 million for the fiscal year 
ended March 31, 2018, from approximately $17.7 million for the fiscal year ended March 31, 2017.  The increase 
in  advertising  expenses  for  fiscal  2018  was  intended  to  stimulate  sales  and  acquire  new  customers.    The 
advertising  costs  of  acquiring  a  new  customer,  defined  as  total  advertising  costs  divided  by  new  customers 
acquired, was $37 for the fiscal year ended March 31, 2018, compared to $34 for the fiscal year ended March 31, 
2017.   

18

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising  cost  of  acquiring  a  new  customer  can  be  impacted  by  the  advertising  environment,  the 
effectiveness of our advertising creative, increased advertising spending,  and price competition.  Historically, the 
advertising  environment  fluctuates  due  to  supply  and  demand.    A  more  favorable  advertising  environment  may 
positively impact future new order sales, whereas a less favorable advertising environment may negatively impact 
future new order sales. 

As a percentage of sales, advertising expense was 7.0% and 7.1% for the fiscal years ended March 31, 2018 
and  2017,  respectively.    The  decrease  in  advertising  expense  as  a  percentage  of  total  sales  for  the  fiscal  year 
ended March 31, 2018 can be mainly attributed to increased sales.  The Company currently anticipates advertising 
as  a  percentage  of  sales  to  be  between  approximately  7%  and  8%  for  fiscal  2019.    However,  the  advertising 
percentage may fluctuate quarter to quarter due to seasonality and advertising availability. 

Depreciation  

Depreciation  increased  by  approximately  $757,000,  to  approximately  $2.1  million  for  the  fiscal  year  ended 
March  31,  2018,  from  approximately  $1.4  million  for  the  fiscal  year  ended  March  31,  2017.    This  increase  to 
depreciation expense for the fiscal  year ended March 31, 2018 can be  attributed to an increase in  new property 
and equipment additions related to the Company’s new corporate headquarters and distribution facility which were 
placed into service in fiscal 2017. 

Other income 

  Other income increased by approximately $1.2 million, to approximately $1.7 million for the fiscal year ended 
March 31, 2018 from approximately $441,000 for the fiscal  year ended March 31, 2017.  The increases to other 
income  for  the  fiscal  year  ended  March  31,  2018  are  related  to  increased  rental  and  advertising  revenue,  and 
increased interest income.  Interest income may decrease in the future as the Company utilizes its cash balances 
on  its  share  repurchase  plan,  with  approximately  $10.2  million  remaining  at  March  31,  2018,  on  any  quarterly 
dividend payment, or on its operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2018  and  2017,  the  Company  recorded  an  income  tax  provision  for 
approximately  $16.5  million  and  $14.10  million,  respectively.    The  increase  to  the  income  tax  provision  for  fiscal 
2018 is related to an increase in operating income offset by the income tax rate reduction pursuant to the Tax Cuts 
and  Jobs  Act  of  2017  (“2017  Act”).      The  effective  tax  rate  for  the  fiscal  years  ended  March  31,  2018  and  2017 
were 30.7% and 37.2%, respectively.  The decrease to the effective rate for the fiscal year ended March 31, 2018 
is due to a reduction in the Company’s corporate tax rate pursuant to the 2017 Act.  In accordance with SEC Staff 
Bulletin  No.  118,  fiscal  year  end  companies  were  required  to  determine  the  appropriate  blended  rate  to  apply 
based  on  their  respective  fiscal  year  end  dates.    Therefore,  instead  of  applying  a  35.0%  federal  tax  rate  for  the 
fiscal year ended March 31, 2018, the Company applied a blended federal rate of 31.5%.  This blended rate was 
applied  to  fiscal  2018,  resulting  in  a  tax  benefit  of  approximately  $1.9  million.    The  Company  also  recognized  a 
stock compensation windfall benefit of $1.1 million, a one-time benefit of $430,000 based on the remeasurement 
reduction of our deferred tax liabilities due to the federal tax rate reduction, and recognized a one-time net benefit 
of  $150,000  related  to  a  return  to  provision  true  up  of  the  fiscal  2017  income  tax  provision.    The  Company 
estimates its effective tax rate will be approximately 24.0% for fiscal 2019. 

Net income  

Net income increased by approximately $13.5 million, or 57%, to approximately $37.3 million for the fiscal year 
ended March 31, 2018 from approximately $23.8 million for the fiscal year ended March 31, 2017.  The increase 
was primarily  due to an increase to  gross profit due  to increased sales  and a  product mix shift to higher  margin 
items during fiscal 2018.  The increase was also attributed to a reduction to the Company’s income tax provision 
due to the 2017 Act. 

19

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal 2017 Compared to Fiscal 2016 

Sales 

Sales  increased  by  approximately  $14.5  million,  or  6.2%,  to  approximately  $249.2  million  for  the  fiscal  year 
ended March 31, 2017, from approximately $234.7 million for the fiscal year ended March 31, 2016.  The increase 
in sales for the fiscal year ended March 31, 2017 was primarily due to increased new order and reorder sales.  The 
Company acquired approximately 514,000 new customers for the fiscal year ended March 31, 2017, compared to 
approximately 489,000 new customers for the same period the prior year.     

The following chart illustrates sales by various sales classifications: 

Sales (In thousands)

2017

%

2016

%

$ Variance

% Variance

Reorder Sales
New Order Sales

$          
$            

206,299
42,877

82.8%
17.2%

$         
$           

195,569
39,115

83.3%
16.7%

$          
$            

10,730
3,762

Total Net Sales

$          

249,176

100.0%

$         

234,684

100.0%

$          

14,492

Internet Sales
Contact Center Sales

$          
$            

205,643
43,533

82.5%
17.5%

$         
$           

190,781
43,903

81.3%
18.7%

$          
$              

14,862
(370)

Total Net Sales

$          

249,176

100.0%

$         

234,684

100.0%

$          

14,492

5.5%
9.6%

6.2%

7.8%
-0.8%

6.2%

  Going  forward  sales  may  be  adversely  affected  due  to  increased  competition  and  consumers  giving  more 
consideration to price.  No guarantees can be made that sales will continue to grow in the future.  The majority of 
our  product  sales  are  affected  by  the  seasons,  due  to  the  seasonality  of  mainly  heartworm,  and  flea  and  tick 
medications.    For  the  quarters  ended  June  30,  September  30,  December  31,  and  March  31  of  fiscal  2017,  the 
Company’s sales were approximately 29%, 25%, 21%, and 25%, respectively.  For the quarters ended June 30, 
September 30, December 31, and March 31 of fiscal 2016, the Company’s sales were approximately 30%, 24%, 
22%, and 24%, respectively. 

Cost of sales 

Cost of sales increased by $11.5 million, or 7.2% to $169.9 million for the fiscal year ended March 31, 2017, 
from $158.4 million for the fiscal year ended March 31, 2016.  The increase in cost of sales in fiscal 2017 is directly 
related to the increase in sales during the fiscal year.  As a percentage of sales, cost of sales was 68.2% in fiscal 
2017, as compared to 67.5% in fiscal 2016.  The cost of sales percentage increase can be mainly attributed to an 
increase in product costs on certain brands and additional discounts given to customers to increase sales during 
the fiscal year. 

Gross profit 

  Gross profit increased by $3.0 million, or 4.0%, to $79.3 million for the fiscal year ended March 31, 2017, from 
$76.3 million for the fiscal year ended March 31, 2016.  The increase in gross profit in fiscal 2017 is directly related 
to  the  increase  in  sales  during  the  fiscal  year.    Gross  profit  as  a  percentage  of  sales  for  fiscal  2017  was  31.8% 
compared to 32.5% for fiscal 2016.  The gross profit percentage decrease in fiscal 2017 can be mainly attributed to 
an  increase  in  product  costs  on  certain  brands  and  additional  discounts  given  to  customers  to  increase  sales 
during the fiscal year. 

General and administrative expenses 

  General  and  administrative  expenses  increased  by  $1.5  million,  or  7.0%,  to  $22.8  million  for  the  fiscal  year 
ended March 31, 2017 from $21.3 million for the fiscal year ended March 31, 2016.  The increase in general and 
administrative expenses for the fiscal year ended March 31, 2017 was primarily due to the following: a $1.2 million 
increase in payroll expenses related to increased stock compensation expense and additional expenses related to 
the  move  of  our  corporate  headquarters  in  December  2016;  a  $347,000  increase  in  bank  service  fees  due  to 
increased sales; a $162,000 increase in bad debt expenses relating to increased credit card chargebacks for the 
year;  and  a  $174,000  increase  in  other  expenses  which  included  professional  fees,  telephone,  and  office 
expenses.  Offsetting  the  increase  was  a  $261,000  decrease  to  property  expense;  an  $80,000  decrease  to 
insurance  expenses;  and  a  $37,000  decrease  in  other  expenses  which  included  licenses,  and  travel  expenses.  
General  and  administrative  expenses  as  a  percentage  of  sales  were  9.2%  for  the  fiscal  year  ended  March  31, 
2017, compared to 9.1% for the fiscal year ended March 31, 2016. 

20

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising expenses 

Advertising  expenses  decreased  by  approximately  $4.1  million  to  approximately  $17.7  million  for  the  fiscal 
year  ended  March  31,  2017,  from  approximately  $21.8  million  for  the  fiscal  year  ended  March  31,  2016.    The 
decrease  in  advertising  expenses  for  fiscal  2017  can  be  attributed  to  the  elimination  of  television  advertising 
spending and other less cost efficient advertising.  The advertising costs of acquiring a new customer, defined as 
total  advertising  costs  divided  by  new  customers  acquired,  was  $34  for  the  fiscal  year  ended  March  31,  2017, 
compared to $45 for the fiscal year ended March 31, 2016. 

Advertising  cost  of  acquiring  a  new  customer  can  be  impacted  by  the  advertising  environment,  the 
effectiveness of our advertising creative, increased advertising spending,  and price competition.  Historically, the 
advertising  environment  fluctuates  due  to  supply  and  demand.    A  more  favorable  advertising  environment  may 
positively impact future new order sales, whereas a less favorable advertising environment may negatively impact 
future new order sales. 

As a percentage of sales, advertising expense was 7.1% and 9.3% for the fiscal years ended March 31, 2017 
and  2016,  respectively.    The  decrease  in  advertising  expense  as  a  percentage  of  total  sales  for  the  fiscal  year 
ended  March  31,  2017  can  be  mainly  attributed  to  the  elimination  of  television  advertising  spending.    The 
Company currently anticipates advertising as a percentage of sales to be between approximately 7% and 8% for 
fiscal  2018.    However,  the  advertising  percentage  may  fluctuate  quarter  to  quarter  due  to  seasonality  and 
advertising availability. 

Depreciation  

Depreciation increased by approximately $599,000, to approximately $1.4 million for the year ended March 31, 
2017, from approximately $770,000 for the year ended March 31, 2016.  This increase to depreciation for the fiscal 
year ended March 31, 2017 can be attributed to an increase in new property and equipment additions related to 
the Company’s new corporate headquarters and distribution facility. 

Other income 

  Other  income  increased  by  approximately  $262,000,  to  approximately  $441,000  for  the  fiscal  year  ended 
March  31,  2017  from  approximately  $179,000  for  the  fiscal  year  ended  March  31,  2016.    The  increase  to  other 
income for the fiscal year ended March 31, 2017 is related to advertising and rental revenue, offset by decreased 
interest  income.    Interest  income  may  decrease  in  the  future  as  the  Company  utilizes  its  cash  balances  on  its 
share repurchase plan,  with approximately  $10.2 million remaining at March 31, 2017, on any quarterly dividend 
payment, or on its operating activities. 

Provision for income taxes 

For  the  fiscal  years  ended  March  31,  2017  and  2016,  the  Company  recorded  an  income  tax  provision  for 
approximately  $14.1  million  and  $12.0  million,  respectively.    The  increase  to  the  income  tax  provision  for  fiscal 
2017  is  related  to  an  increase  to  operating  income  for  the  period  due  to  an  increase  in  gross  profit  due  to 
increased sales and a reduction in operating expenses.   The effective tax rate for the fiscal  years ended March 
31, 2017 and 2016 were 37.2% and 36.8%, respectively.  The effective tax rate increase for the fiscal year ended 
March 31,  2017 can be attributed to  a one-time charge related  to a fiscal 2016 income tax under-accrual, which 
was recognized in the quarter ended December 31, 2016, compared to a one-time benefit related to a fiscal 2015 
income tax over-accrual, which was recognized in the quarter ended December 31, 2015. The Company estimates 
its effective tax rate will be approximately 37.0% for fiscal 2018. 

Net income  

Net  income  increased  by  approximately  $3.2  million,  or  15.8%,  to  approximately  $23.8  million  for  the  fiscal 
year  ended  March  31,  2017  from  approximately  $20.6  million  for  the  fiscal  year  ended  March  31,  2016.    The 
increase  was  primarily  due  to  an  increase  to  gross  profit  due  to  increased  sales  and  a  reduction  in  operating 
expenses, offset by an increased income tax provision during fiscal 2017. 

21

 
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Capital Resources  

The  Company’s  working  capital  at  March  31,  2018  and  2017  was  approximately  $87.1  million  and 
approximately $63.4 million, respectively.  The $23.7 million increase in working capital was primarily attributable 
to  cash  flow  generated  from  operations,  offset  by  dividends  paid  out  in  the  fiscal  year.    Net  cash  provided  by 
operating  activities  was  $37.4  million  and  $47.2  million  for  the  fiscal  years  ended  March  31,  2018  and  2017, 
respectively.    This  change  can  be  mainly  attributed  to  an  increase  in  the  Company’s  net  income  and  inventory 
balance at March 31, 2018, as compared to an increase in the Company’s accounts payable and an decrease in 
the  Company’s  inventory  balances  at  March  31,  2017.    Net  cash  used  in  investing  activities  was  $703,000  and 
$10.6 million for the fiscal years ended March 31, 2018 and 2017, respectively.  This change in investing activities 
is  related  to  increased  property  and  equipment  additions  related  to  the  Company’s  new  corporate  headquarters 
and  distribution facility  in Delray Beach, Florida  in  the previous fiscal  year.  Net  cash used  in financing activities 
was $17.5 million and $15.5 million for the fiscal years ended March 31, 2018 and 2017, respectively.  This change 
represented  an  increase  in  the  dividends  paid  during  fiscal  2018.    At  March  31,  2018  the  Company  had 
approximately  $10.2  million  remaining  under  the  Company’s  share  repurchase  plan,  and  no  shares  were 
repurchased in fiscal 2018. 

Subsequent to March 31, 2018, the Company’s Board of Directors declared a quarterly dividend of $0.25 per 
share on  May 7, 2018.  The Board established a  May 18, 2018 record date  and a May 25, 2018 payment  date.  
Depending on future market conditions the Company may utilize its cash and cash equivalents on the remaining 
balance of its current share repurchase plan, on quarterly dividends, or on its operating activities. 

At March 31, 2018 the Company had no outstanding lease commitments. We are not currently bound by any 
long or short term agreements for the purchase or lease of capital expenditures.  Any material amounts expended 
for capital  expenditures  would  be the result  of an increase in the capacity needed to adequately  provide for any 
future  increase  in  our  business.    To  date  we  have  paid  for  any  needed  additions  to  our  capital  equipment 
infrastructure  from  working  capital  funds  and  anticipate  this  being  the  case  in  the  future.    Presently,  we  have 
approximately  $1.0  million  forecasted  for  capital  expenditures  in  fiscal  2019,  which  will  be  funded  through  cash 
from  operations.    The  Company’s  primary  source  of  working  capital  is  cash  from  operations.    The  Company 
presently  has  no  need  for  alternative  sources  of  working  capital,  and  has  no  commitments  or  plans  to  obtain 
additional capital. 

Off-Balance Sheet Arrangements 

The Company had no off-balance sheet arrangements at March 31, 2018. 

Contractual Obligations and Commitments (In thousands) 

Less than       

More than    

Total

1 year

1-2 years

3-5 Years

5 years

Executive employment contract

$            

600

$            

600

$             
-

$             
-

$             
-

Total obligations

$            

600

$            

600

$             
-

$             
-

$             
-

Recent Accounting Pronouncements 

Other  than  disclosures  included  in  note  1  of  the  Consolidated  Financial  Statements,  the  Company  does  not 
believe  that  any  recently  issued,  but  not  yet  effective,  accounting  standards,  if  currently  adopted,  will  have  a 
material effect on the Company’s consolidated financial position, results of operations, or cash flows. 

22

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market risk generally represents the risk that losses may occur in the value of financial instruments as a result 
of movements in interest rates, foreign currency exchange rates, and commodity prices.  Our financial instruments 
include  cash  and  cash  equivalents,  accounts  receivable,  and  accounts  payable.    The  book  values  of  cash 
equivalents, accounts receivable, and accounts payable are considered to be representative of fair value because 
of  the  short  maturity  of  these  instruments.    Interest  rates  affect  our  return  on  excess  cash  and  investments.    At 
March 31, 2018, we had $77.9 million in cash and cash equivalents.  A majority of our cash and cash equivalents 
and investments generates interest income based on prevailing interest rates.   

A significant change in interest rates would impact the amount of interest income generated from our excess 
cash and investments.  It would also impact the market value of our investments.  Our investments are subject to 
market risk, primarily interest rate and credit risk.  Our investments are managed by a limited number of outside 
professional  managers  within  investment  guidelines  set  by  our  Board  of  Directors.    Such  guidelines  include 
security  type,  credit  quality,  and  maturity,  and  are  intended  to  limit  market  risk  by  restricting  our  investments  to 
high-quality  debt  instruments  with  both  short  and  long  term  maturities.    We  do  not  hold  any  derivative  financial 
instruments that could expose us to significant market risk.  At March 31, 2018, we had no debt obligations. 

23

 
  
 
 
 
 
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

  PETMED EXPRESS, INC. AND SUBSIDIARIES 

  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm  

Consolidated Balance Sheets as of March 31, 2018 and 2017  

Consolidated Statements of Comprehensive Income for each of the three years in the period 

ended March 31, 2018    

Consolidated Statements of Changes in Shareholders’ Equity for each of the three years in the period 

ended March 31, 2018   

Consolidated Statements of Cash Flows for each of the three years in the period ended March 31, 2018  

Notes to Consolidated Financial Statements   

Report of Management on Internal Control Over Financial Reporting  

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting    

Page 

 25 

 26 

 27 

 28 

 29 

 30 

 40 

 41 

24

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and the Board of Directors of  
PetMed Express, Inc. and subsidiaries 

Opinion on the Financial Statements 
We have audited the accompanying consolidated balance sheets of PetMed Express, Inc. and its subsidiaries (the 
Company)  as  of  March  31,  2018  and  2017,  the  related  consolidated  statements  of  comprehensive  income, 
shareholders’  equity  and  cash  flows  for  each  of  the  three  years  in  the  period  ended  March  31,  2018,  and  the 
related  notes  to  the  consolidated  financial  statements  (collectively,  the  financial  statements).   In  our  opinion,  the 
financial statements present fairly, in all material respects, the financial position of the Company as of March 31, 
2018 and 2017, and the results of their operations and their cash flows for each of the three  years in the period 
ended  March  31,  2018,  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of 
America.  

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States) (PCAOB), the Company’s internal control over financial reporting as of March 31, 2018, based on 
criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission in 2013, and our report dated May 29, 2018 expressed an unqualified 
opinion on the effectiveness of the Company’s internal control over financial reporting. 

Basis for Opinion 
These financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered 
with the PCAOB and are required to be independent with respect to the Company in accordance with U.S. federal 
securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the 
PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB.  Those standards require that we plan 
and perform the audits to obtain reasonable assurance about whether the financial statements are free of material 
misstatement,  whether  due  to  error  or  fraud.   Our  audits  included  performing  procedures  to  assess  the  risks  of 
material misstatement of the financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures  in  the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and 
significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  presentation  of  the  financial 
statements. We believe that our audits provide a reasonable basis for our opinion. 

/s/ RSM US LLP 

We have served as the Company’s auditor since 2007. 

West Palm Beach, Florida 
May 29, 2018 

25

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands, except for per share amounts)

ASSETS

Current assets:
   Cash and cash equivalents
   Accounts receivable, less allowance for doubtful
      accounts of $35 and $27, respectively
   Inventories - finished goods
   Prepaid expenses and other current assets
   Prepaid income taxes

          Total current assets

Noncurrent assets:
   Property and equipment, net
   Intangible assets

          Total noncurrent assets

Total assets

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable
   Accrued expenses and other current liabilities
   Income taxes payable

          Total current liabilities

Deferred tax liabilities

Total liabilities

Commitments and contingencies

Shareholders' equity:
   Preferred stock, $.001 par value, 5,000 shares authorized;
      3 convertible shares issued and outstanding with a
      liquidation preference of $4 per share
   Common stock, $.001 par value, 40,000 shares authorized;
      20,601 and 20,526 shares issued and outstanding, respectively
   Additional paid-in capital
   Retained earnings

          Total shareholders' equity

March 31,
2018

March 31,
2017

$

77,936

$

58,730

$

$

2,292
23,337
882
788

105,235

28,741
860

29,601

1,808
20,228
1,019
-

81,785

30,164
860

31,024

134,836

$

112,809

$

15,274
2,835
-

18,109

996

19,105

9

21
9,381
106,320

115,731

15,221
2,475
659

18,355

1,088

19,443

9

21
6,806
86,530

93,366

Total liabilities and shareholders' equity

$

134,836

$

112,809

See accompanying notes to consolidated financial statements. 

26

 
  
            
            
              
              
            
            
                 
              
                 
                  
          
            
            
            
                 
                 
            
            
          
          
            
            
              
              
                  
                 
            
            
                 
              
            
            
                     
                     
                   
                   
              
              
          
            
          
            
          
          
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands, except for per share amounts)

Sales
Cost of sales

Gross profit

Operating expenses:
     General and administrative
     Advertising
     Depreciation
Total operating expenses

Year Ended March 31,
2017

2018

2016

$

273,800
175,993

$

249,176
169,862

$

234,684
158,388

97,807

79,314

76,296

24,290
19,255
2,126
45,671

22,799
17,663
1,369
41,831

21,301
21,837
770
43,908

Income from operations

52,136

37,483

32,388

Other income (expense):
     Interest income, net
     Realized loss on sale of short term investments
     Other, net
Total other income

658
-
995
1,653

141
-
300
441

190
(74)
63
179

Income before provision for income taxes

53,789

37,924

32,567

Provision for income taxes

16,506

14,105

12,000

Net income

Net change in unrealized gain on short term
      investments

Comprehensive income

Net income per common share:
      Basic

      Diluted

Weighted average number of common shares outstanding:
      Basic

      Diluted

Cash dividends declared per common share

See accompanying notes to consolidated financial statements. 

$

$

$

$

$

37,283

$

23,819

$

20,567

-

-

54

37,283

$

23,819

$

20,621

1.83

1.82

$

$

1.18

1.17

$

$

1.02

1.02

20,346

20,433

20,232

20,378

20,124

20,254

0.85

$

0.76

$

0.72

27

 
  
      
      
      
      
      
      
        
        
        
        
        
        
        
        
        
          
          
             
        
        
        
        
        
        
             
             
             
              
              
              
             
             
               
          
             
             
        
        
        
        
        
        
        
        
        
              
              
               
        
        
        
            
            
            
            
            
            
        
        
        
        
        
        
            
            
            
  
 
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
Fiscal years ended March 31, 2016, March 31, 2017, and March 31, 2018
(In thousands)

Convertible
Preferred Stock

Common
Stock

Shares

Amounts

Shares

Amounts

Additional
Paid-In
Capital

Retained
Earnings

Other
Comprehensive
Gain

Total

Balance, March 31, 2015

3

$

9

20,262

$

20

$

3,117

$

72,343

$

(54)

$

75,435

185

-

-

-

-

9

20,447

79

-

-

-

-

-

-

-

-

20

1

-

-

-

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Excess tax benefit related to
     stock compensation

   Net income

   Other comprehensive gain:
     Net change in unrealized gain on
       short term investments

   Total comprehensive income

Balance, March 31, 2016

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Net income

Balance, March 31, 2017

   Issuance of restricted stock, net

   Share based compensation 

   Dividends declared

   Net income

-

-

-

-

-

-

-

-

-

-

-

-

-

3

3

-

-

-

-

-

-

-

-

-

-

-

-

-

9

20,526

21

6,806

75

-

-

-

-

-

-

-

-

2,575

-

-

-

1,612

-

142

-

-

-

(14,615)

-

-

-

-

-

20,567

20,567

4,871

78,295

-

1,935

-

-

-

-

(15,584)

23,819

86,530

-

-

(17,493)

54

20,621

-

-

-

-

23,819

-

-

-

-

-

1,612

(14,615)

142

20,567

54

-

83,195

1

1,935

(15,584)

23,819

93,366

-

2,575

(17,493)

37,283

37,283

37,283

Balance, March 31, 2018

3

$

9

20,601

$

21

$

9,381

$

106,320

$

-

$

115,731

 See accompanying notes to consolidated financial statements. 

28

 
  
                
                
       
              
         
       
                 
         
             
             
            
             
             
             
                 
               
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
            
             
                 
              
             
             
             
             
             
       
           
         
                  
                
           
               
                
                
       
              
         
       
                 
         
             
             
              
                
             
             
                 
                  
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
             
       
           
         
                
                
       
              
         
       
                 
         
             
             
              
             
             
             
                 
               
             
             
             
             
         
             
                 
           
             
             
             
             
             
      
                 
        
             
             
             
             
             
       
           
         
                
                
       
              
         
     
                 
       
PETMED EXPRESS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash
    provided by operating activities:
       Depreciation
       Share based compensation
       Deferred income taxes
       Bad debt expense
       (Increase) decrease in operating assets
          and increase (decrease) in liabilities:
            Accounts receivable
            Inventories - finished goods
            Prepaid income taxes
            Prepaid expenses and other current assets
            Accounts payable
            Accrued expenses and other current liabilities
            Income taxes payable
Net cash provided by operating activities

Cash flows from investing activities:
   Proceeds from sale of short term investments
   Net change in investments
   Purchases of property and equipment
Net cash used in investing activities

Cash flows from financing activities:
   Dividends paid
   Excess tax benefit related to stock compensation
Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents, at beginning of year

Cash and cash equivalents, at end of year

Supplemental disclosure of cash flow information:

   Cash paid for income taxes

   Dividends payable in accrued expenses

  See accompanying notes to consolidated financial statements. 

Year Ended
March 31,
2017

2018

2016

$

37,283

$

23,819

$

20,567

2,126
2,575
(92)
112

(596)
(3,109)
(788)
137
53
337
(659)
37,379

-
-
(703)
(703)

(17,470)
-
(17,470)

19,206

58,730

1,369
1,935
1,951
421

(505)
5,358
243
1,416
10,217
321
659
47,204

-
-
(10,604)
(10,604)

(15,509)
-
(15,509)

21,091

37,639

770
1,612
(23)
260

(53)
(518)
(243)
(1,055)
(149)
(65)
(50)
21,053

15,591
54
(20,130)
(4,485)

(14,684)
142
(14,542)

2,026

35,613

$

$

$

77,936

$

58,730

$

37,639

18,046

240

$

$

11,373

217

$

$

12,173

143

29

 
  
         
         
         
           
           
              
           
           
           
              
           
              
              
              
              
            
            
              
         
           
            
            
              
            
              
           
         
                
         
            
              
              
              
            
              
              
         
         
         
              
              
         
              
              
                
            
       
       
            
       
         
       
       
       
              
              
              
       
       
       
         
         
           
         
         
         
         
         
         
         
         
         
              
              
              
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies 

Organization 

PetMed Express, Inc. and subsidiaries, d/b/a 1-800-PetMeds (the “Company”), is a leading nationwide pet 
pharmacy.  The Company markets prescription and non-prescription pet medications, health products, and 
supplies for dogs and cats, direct to the consumer.  The Company markets its products through national 
advertising  campaigns,  which  aim  to  increase  the  recognition  of  the  “1-800-PetMeds”  brand  name  and 
“PetMeds”  family  of  trademarks,  increase  traffic  on  its  website  at  www.1800petmeds.com,  acquire  new 
customers, and maximize repeat purchases.  The majority of all of the Company's sales are to residents in 
the  United  States.    The  Company’s  corporate  headquarters  and  distribution  facility  are  located  in  Delray 
Beach, Florida.  The Company's fiscal year end is March 31, and references herein to fiscal 2018, 2017, or 
2016 refer to the Company's fiscal years ended March 31, 2018, 2017, and 2016, respectively. 

Principles of Consolidation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned 
subsidiaries.  All significant intercompany transactions have been eliminated in consolidation.   

Revenue Recognition 

The  Company  generates  revenue  by  selling  pet  medication  products  and  pet  supplies  mainly  to  retail 
consumers.  The Company’s policy is to recognize revenue from product sales upon shipment, when the 
rights of ownership and risk of loss have passed to the customer.  Outbound shipping and handling fees 
are included in sales and are billed upon shipment.  Shipping expenses are included in cost of sales.  The 
majority  of  the  Company’s  sales  are  paid  by  credit  cards  and  the  Company  usually  receives  the  cash 
settlement  in  two  to  three  banking  days.    Credit  card  sales  minimize  the  accounts  receivable  balances 
relative to sales.   We recognize revenue once all  of the following criteria have  been met: (1) persuasive 
evidence  of  an  arrangement  exists;  (2)  delivery  of  our  obligations  to  our  customer  has  occurred;  (3)  the 
price is fixed or determinable;  and (4) collectability of the related receivable is reasonably assured.  The 
Company maintains an allowance for doubtful accounts for losses that the Company estimates will arise 
from  the  customers’  inability  to  make  required  payments,  arising  from  either  credit  card  charge-backs  or 
insufficient  funds  checks.    The  Company  determines  its  estimates  of  the  uncollectability  of  accounts 
receivable by analyzing historical bad debts and current economic trends.  At March 31, 2018 and 2017, 
the allowance for doubtful accounts was approximately $35,000 and $27,000, respectively. 

Cash and Cash Equivalents 

The  Company  considers  all  highly  liquid  investments  with  maturity  of  three  months  or  less  when 
purchased to be cash equivalents.  Cash and cash equivalents at March 31, 2018 and 2017 consisted of 
the Company’s cash accounts and money market accounts with a maturity of three months or less.  The 
carrying  amount  of  cash  equivalents  approximates  fair  value.    The  Company  maintains  its  cash  in  bank 
deposit accounts which, at times, may exceed federally insured limits.  The Company has not experienced 
any losses in such accounts. 

Use of Estimates 

The  preparation  of  consolidated  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions that 
affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of  contingent  assets  and  liabilities  at 
the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and  expenses 
during the reporting period.  Actual results could differ from those estimates. 

Inventories 

Inventories consist of prescription and non-prescription pet medications and pet supplies that are available 
for sale and are priced at the lower of cost or net realizable value using a weighted average cost method.  
The  Company  writes  down  its  inventory  for  estimated  obsolescence.    The  inventory  reserve  was 
approximately $58,000 and $51,000 at March 31, 2018 and 2017, respectively. 

30

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

Property and Equipment 

Property  and  equipment  are  stated  at  cost  and  depreciated  using  the  straight-line  method  over  the 
estimated useful lives of the assets.  Our building is being depreciated over a period of thirty years.  The 
furniture,  fixtures,  equipment,  and  computer  software  are  being  depreciated  over  periods  ranging  from 
three  to  ten  years.    Leasehold  improvements  and  assets  under  capital  lease  agreements  are  amortized 
over the shorter of the underlying lease agreement or the useful life of the asset. 

Long-lived Assets 

Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable.  Recoverability of assets is measured by a comparison of the 
carrying amount of the asset to the undiscounted cash flows expected to be generated from the asset. 

Intangible Assets 

The intangible assets consist of a toll-free telephone number and an internet domain name.  In accordance 
with  the  ASC  Topic  350  (“Goodwill  and  Other  Intangible  Assets”)  the  intangible  assets  are  not  being 
amortized, and are subject to an annual review for impairment. 

Fair Value of Financial Instruments 

The  carrying  amounts  of  the  Company's  cash  and  cash  equivalents,  accounts  receivable,  and  accounts 
payable approximate fair value due to the short-term nature of these instruments. 

Advertising 

The  Company's  advertising  expenses  consist  primarily  of  online  marketing  and  direct  mail/print 
advertising.  Internet  costs  are  expensed  in  the  month  incurred  and  direct  mail/print  costs  are  expensed 
when the related catalogs, brochures, and postcards are produced, distributed, or superseded. 

Business Concentrations 

The Company purchases its products from a variety of sources, including certain manufacturers, domestic 
distributors,  and  wholesalers.   We  have  multiple  suppliers  for  each  of  our  products  to  obtain  the  lowest 
cost.  There were four suppliers from whom we purchased approximately 50% of all products in both fiscal 
2018 and fiscal 2017. 

Accounting for Share Based Compensation 

The  Company  records  compensation  expense  associated  with  restricted  stock  in  accordance  with  ASC 
Topic 718 (“Share Based Payment”).  The compensation expense related to all of the Company’s stock-
based compensation arrangements is recorded as a component of general and administrative expenses. 

Comprehensive Income 

The Company applies ASC Topic 220 (“Reporting Comprehensive Income”) which requires that all items 
that are recognized under accounting standards as components of comprehensive income be reported in 
a financial statement that is displayed with the same prominence as other financial statements. The items 
of  other  comprehensive  income  that  are  typically  required  to  be  displayed  are  foreign  currency  items, 
minimum pension liability adjustments, and unrealized gains and losses on certain investments in debt and 
equity securities.  For the fiscal  years ended  March 31, 2018 and 2017 the Company had no unrealized 
gains or  losses. For  the fiscal  year ended March 31,  2016 the Company recorded an  unrealized  gain  of 
$54,000 on its short term investments. 

31

 
  
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

The following is a summary of our comprehensive income (in thousands): 

2018

March 31,
2017

2016

Net income
Change in unrealized gain on
   short term investments, net of taxes

$      

37,283

$      

23,819

$      

20,567

-

-

54

Comprehensive income

$      

37,283

$      

23,819

$      

20,621

Income Taxes 

The Company accounts for income taxes under the provisions of ASC Topic 740 (“Accounting for Income 
Taxes”)  which  generally  requires  the  recognition  of  deferred  tax  assets  and  liabilities  for  the  expected 
future  tax  benefits  or  consequences  of  events  that  have  been  included  in  the  consolidated  financial 
statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on 
differences between the financial reporting carrying values and the tax bases of assets and liabilities, and 
are measured by applying enacted tax rates and laws for the taxable years in which those differences are 
expected  to  reverse.    As  required  by  “Accounting  for  Uncertainty  in  Income  Taxes”  guidance,  which 
clarifies  ASC  Topic  740,  the  Company  recognizes  the  financial  statement  benefit  of  a  tax  position  only 
after determining that the relevant tax authority would more likely than not sustain the position following an 
audit.    For  tax  positions  meeting  the  more-likely-than-not  threshold,  the  amount  recognized  in  the 
Consolidated  Financial  Statements  is  the  largest  benefit  that  has  a  greater  than  50  percent  likelihood  of 
being realized upon ultimate settlement with the relevant tax authority.  The Company applies “Accounting 
for Uncertainty in Income Taxes” guidance to all tax positions for which the statute of limitations remains 
open.    The  Company  files  tax  returns  in  the  U.S.  federal  jurisdiction  and  Florida  and  Virginia.   With  few 
exceptions, the Company is no longer subject to U.S. federal, state or  local  income tax examinations by 
tax authorities for  years ending March 31, 2012, or earlier.  Any interest and penalties related to income 
taxes will be recorded to other income (expenses). 

Recent Accounting Pronouncements 

In  May  2014,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  ASU 2014-09, “Revenue  from 
Contracts  with  Customers”  (ASC  606).    ASC  606  clarifies  the  accounting  for  revenue  arising  from 
contracts  with  customers  and  specifies  the  disclosures  that  an  entity  should  include  in  its  financial 
statements. The standard was effective for annual reporting periods beginning after December 15, 2017.  
During 2016, the FASB issued certain amendments to the standard relating to the principal versus agent 
guidance,  accounting  for  licenses  of  intellectual  property  and  identifying  performance  obligations  as  well 
as the guidance on transition, collectability, noncash consideration and the presentation of sales and other 
similar taxes. The effective date and transition requirements for these amendments are the same as those 
of the original ASU. The guidance permits two methods of adoption: retrospectively to each prior reporting 
period  presented  (full  retrospective  method),  or  retrospectively  with  the  cumulative  effect  of  initially 
applying the guidance recognized at the date of initial application (modified retrospective method).  

The  Company  will  adopt  ASC  606  using  the  modified  retrospective  method  on  April  1,  2018.  In 
preparation for adoption of the standard, the Company has identified its revenues streams and measured 
the  impact  of  implementing  this  guidance.  The  Company  has  evaluated  each  of  the  five  steps  in  ASC 
606,  which  are  as  follows:  1)  Identify  the  contract  with  the  customer;  2)  Identify  the  performance 
obligations  in  the  contract;  3)  Determine  the  transaction  price;  4)  Allocate  the  transaction  price  to  the 
performance obligations; and 5) Recognize revenue when performance obligations are satisfied. 

The  Company  does  not  expect  reported  revenue  to  be  affected  materially  in  any  period  due  to  the 
adoption  of  ASC  606  as:  (1)  we  expect  to  identify  similar  performance  obligations  under  ASC  606  as 
compared with deliverables and separate units of account previously  identified; (2) we have determined 
the  transaction  price  to  be  consistent;  and  (3)  we  record  revenue  at  the  same  point  in  time,  upon 
shipment under both ASC 605 and ASC 606. 

32

 
  
 
 
 
              
              
               
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(1) 

Summary of Significant Accounting Policies (Continued) 

There  are  also  certain  considerations  related  to  accounting  policies,  business  processes  and  internal 
control  over  financial  reporting  that  are  associated  with  implementing  ASC  606.  The  Company  has 
evaluated  its  policies,  processes,  and  control  framework  for  revenue  recognition,  and  identified  and 
implemented the changes needed in response to the new guidance.  

Lastly,  disclosure  requirements  under  ASC  606  have  been  significantly  expanded  in  comparison  to  the 
disclosure requirements under ASC 605, including disclosures related to  disaggregation  of revenue into 
appropriate  categories,  performance  obligations,  significant  judgments  made  in  revenue  recognition 
determinations,  adjustments  to  revenue  that  relate  to  activities  from  previous  quarters  or  years,  any 
significant  reversals  of  revenue,  and  costs  to  obtain  or  fulfill  contracts.  We  have  designed  and 
implemented the appropriate controls over gathering and reporting the information as required under ASC 
606, in order to support the expanded disclosure requirements. 

In February 2016, the FASB issued guidance on leases which supersedes the current lease guidance. The 
core principle requires lessees to recognize the assets and liabilities that arise from nearly all leases in the 
statement of financial position. Accounting applied by lessors will remain largely consistent with previous 
guidance, additional changes set to align lessor accounting with the revised lessee model and the FASB’s 
revenue  recognition  guidance.  The  amendments  are  effective  for  fiscal  years  beginning  after  December 
15, 2018, including interim periods within those fiscal years. Early adoption is permitted. The Company is 
currently assessing the impact of this standard on its consolidated financial statements.  We do not expect 
the standard to have a material impact on our consolidated financial statements.  

The Company does not believe that any other recently issued, but not yet effective, accounting standards, 
if currently adopted, will have a material effect on the Company’s consolidated financial position, results of 
operations, or cash flows. 

(2) 

Property and Equipment 

Major classifications of property and equipment consist of the following (in thousands): 

Building
Land
Building improvements
Computer software
Furniture, fixtures and equipment

Less: accumulated depreciation

          Property and equipment, net

March 31,

2018

2017

$

$

14,997
3,700
2,807
5,504
7,906
34,914
(6,173)

$

28,741

$

14,988
3,700
2,592
5,068
7,863
34,211
(4,047)

30,164

(3) 

Valuation and Qualifying Accounts 

Activity in the Company's valuation and qualifying accounts consists of the following (in thousands): 

Allowance for doubtful accounts:
   Balance at beginning of period
   Provision for doubtful accounts
   Write-off of uncollectible accounts receivable

   Balance at end of year

$

$

33

2018

Year Ended March 31,
2017

2016

$

27
112
(104)

35

$

$

13
421
(407)

27

$

8
260
(255)

13

 
  
 
 
 
 
 
 
 
 
 
            
            
              
              
              
              
              
              
              
              
            
            
            
            
            
            
 
 
 
 
 
               
               
                 
             
             
             
            
            
            
               
               
               
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(4) 

Accrued Expenses and Other Current Liabilities 

Major  classifications  of  accrued  expenses  and  other  current  liabilities  consist  of  the  following  (in 
thousands): 

Accrued sales tax
Accrued credit card fees
Accrued salaries and benefits
Accrued professional expenses
Accrued sales return allowance
Accrued dividends payable
Accrued real estate taxes
Other accrued liabilities

$

March 31,

2018

2017

$

449
381
966
320
191
240
87
201

450
364
639
245
180
217
236
144

          Accrued expenses and other current liabilities

$

2,835

$

2,475

(5) 

Income Taxes 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of 
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  The 
tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred 
tax liabilities are as follows (in thousands): 

Deferred tax assets:
   Accrued expenses
   Deferred stock compensation
   Bad debt and inventory reserves

Total deferred tax assets

Deferred tax liabilities:
   Property and equipment

Total net deferred taxes

March 31,

2018

2017

$

$

346
353
22

721

474
334
29

837

1,717

$

(996)

$

1,925

(1,088)

At March 31, 2018, the Company had no federal net operating loss carryforwards. 

The components of the income tax provision consist of the following (in thousands): 

Current taxes
     Federal
     State
Total current taxes

Deferred taxes
     Federal
     State
Total deferred taxes

2018

Year Ended March 31,
2017

2016

$

$

15,012
1,586
16,598

$

11,095
1,059
12,154

10,982
1,041
12,023

(83)
(9)
(92)

1,781
170
1,951

(21)
(2)
(23)

Total provision for income taxes

$

16,506

$

14,105

$

12,000

34

 
  
 
 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                   
                 
                 
                 
              
              
  
 
 
 
              
              
              
              
                
                
              
              
           
           
            
         
 
 
 
 
         
         
         
           
           
           
         
         
         
               
           
               
                 
              
                 
               
           
               
         
         
         
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(5) 

Income Taxes (Continued) 

The reconciliation of income tax provision computed at the U.S. federal statutory tax rates to income tax 
expense is as follows (in thousands): 

Income taxes at U.S. statutory rates
State income taxes, net of federal tax benefit
Restricted stock windfall adjustment
Reduction of deferred tax liability due to rate reduction
Permanent differences
Other
Total provision for income taxes

$

$

16,943
1,078
(1,086)
(430)
1
-
16,506

$

$

1
(28)
14,105

$

(23)
(51)
12,000

Year Ended March 31,
2017

2018

13,274
858

$

2016

11,399
675

The 2017 Tax Cuts and Jobs Act (the “2017 Tax Act”) was signed into law on December 22, 2017.  The 
2017 Tax Act made a significant number of changes to the existing U.S. Internal Revenue Code, including 
a permanent reduction of the U.S. corporate income tax rate from 35% to 21% for tax years beginning after 
December  31,  2017.  In  accordance  with  SEC  Staff  Bulletin  No.  118,  fiscal  year  end  companies  were 
required  to  determine  the  appropriate  blended  rate  to  apply  based  on  their  respective  fiscal  year  end 
dates.  Therefore, instead of applying a 35.0% federal tax rate for the fiscal year ended March 31, 2018, 
the  Company  applied  a  blended  federal  rate  of  31.5%.    This  blended  rate  was  applied  to  fiscal  2018, 
resulting in a tax benefit of approximately  $1.9 million.  As a result, the Company recorded  a provisional 
income  tax  benefit  of  $430,000  related  to  the  re-measurement  of  deferred  tax  assets  and  liabilities 
resulting  from  the  reduction  of  the  federal  corporate  tax  rate.   The  Company  also  recognized  a  stock 
compensation windfall benefit of $1.1 million, and recognized a one-time net benefit of $150,000 related to 
a return to provision true up of the fiscal 2017 income tax provision.    

(6) 

Net Income Per Share 

In accordance with the provisions of ASC Topic 260 (“Earnings Per Share”) basic net income per share is 
computed by dividing net income available to common shareholders by the weighted average number of 
common shares outstanding during the period.  Diluted net income per common share includes the dilutive 
effect  of  potential  restricted  stock  and  the  effects  of  the  potential  conversion  of  preferred  shares, 
calculated using the treasury stock method.  Unvested restricted stock, and convertible preferred shares 
issued  by  the  Company  represent  the  only  dilutive  effect  reflected  in  diluted  weighted  average  shares 
outstanding. The following is a reconciliation of the numerators and denominators of the basic and diluted 
net  income  per  share  computations  for  the  periods  presented  (in  thousands,  except  for  per  share 
amounts): 

Net income (numerator):

  Net income

Shares (denominator)

  Weighted average number of common shares 
    outstanding used in basic computation
  Common shares issuable upon the vesting
    of restricted stock
  Common shares issuable upon conversion
    of preferred shares
  Shares used in diluted computation

Net income per common share:

  Basic
  Diluted

$
$

35

Year Ended March 31,
2017

2018

2016

$

37,283

$

23,819

$

20,567

20,346

20,232

20,124

77

136

120

10
20,433

10
20,378

10
20,254

1.83
1.82

$
$

1.18
1.17

$
$

1.02
1.02

 
  
 
 
 
 
 
      
      
      
        
           
           
      
         
               
               
           
               
           
           
      
      
      
 
 
 
 
 
         
         
         
         
         
         
                
              
              
                
                
                
         
         
         
             
             
             
             
             
             
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(6) 

Net Income Per Share (Continued) 

At  March  31,  2018,  77,350  shares  of  common  restricted  stock  were  excluded  from  the  computations  of 
diluted net income per common share, as their inclusion would have had an anti-dilutive effect on diluted 
net  income  per  common  share.    At  March  31,  2017  and  2016,  all  restricted  stock  was  included  in  the 
diluted net income per common share computation. 

(7) 

Shareholders’ Equity 

Preferred Stock 

In  April  1998,  the  Company  issued  250,000  shares  of  its  $.001  par  value  preferred  stock  at  a  price  of 
$4.00  per  share,  less  issuance  costs  of  $112,187.    Each  share  of  the  preferred  stock  is  convertible  into 
approximately  4.05  shares  of  common  stock  at  the  election  of  the  shareholder.    The  shares  have  a 
liquidation value of $4.00  per share  and may  pay dividends at the sole discretion of the  Company.   The 
Company  does  not  anticipate  paying  dividends  to  the  preferred  shareholders  in  the  foreseeable  future.  
Each share of preferred stock is entitled to one vote on all matters submitted to a vote of shareholders of 
the  Company.    At  March  31,  2018  and  2017,  2,500  shares  of  the  convertible  preferred  stock  remained 
unconverted and outstanding. 

Share Repurchase Plan 

On  November  8,  2006,  the  Company's  Board  of  Directors  approved  a  share  repurchase  plan  of  up  to 
$20.0  million.    On  October  31,  2008,  November  1,  2010,  and  August  1,  2011,  the  Company’s  Board  of 
Directors  approved  an  increase  under  the  repurchase  plan  each  for  an  additional  $20.0  million.    The 
repurchase  plan  is  intended  to  be  implemented  through  purchases  made  from  time  to  time  in  either  the 
open market or through private transactions at the Company's discretion, subject to market conditions and 
other factors, in accordance with Securities and Exchange Commission requirements.   

There can be no assurances as to the precise number of shares that will be repurchased under the share 
repurchase  plan,  and  the  Company  may  discontinue  the  share  repurchase  plan  at  any  time  subject  to 
compliance with applicable regulatory requirements.  Shares purchased pursuant to the share repurchase 
plan  will  either  be  cancelled  or  held  in  the  Company's  treasury.    During  both  fiscal  2018  and  2017  the 
Company had no share repurchases.  At  March 31,  2018  the Company had approximately $10.2 million 
remaining under the Company’s share repurchase plan. 

Dividends 

On May 9, 2016, the Company’s Board of Directors increased the quarterly dividend to $0.19 per share, 
then  on  May  8,  2017  the  Company’s  Board  of  Directors  increased  the  quarterly  dividend  to  $0.20  per 
share, and then on January 22, 2018 the Company’s Board of Directors increased the quarterly dividend 
to  $0.25  per  share,  on  its  common  stock.  The  Company  intends  to  continue  to  pay  regular  quarterly 
dividends; however the declaration and payment of future dividends is discretionary and will be subject to 
a  determination  by  the  Board  of  Directors  each  quarter  following  its  review  of  the  Company’s  financial 
performance. 

During fiscal 2018, our Board of Directors declared the following dividends: 

Declaration Date

May 8, 2017
July 24, 2017
October 23, 2017
January 22, 2018

Per Share 
Dividend

Record Date

Total Amount 
(In thousands)

Payment Date

$0.20
$0.20
$0.20
$0.25

May 19, 2017
August 7, 2017
November 6, 2017
February 5, 2018

$              
$              
$              
$              

4,105
4,121
4,121
5,150

May 26, 2017
August 18, 2017
November 17, 2017
February 16, 2018

36

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

 (8) 

Restricted Stock 

On  July  28,  2006,  the  Company  received  shareholder  approval  for  the  adoption  of  the  2006  Employee 
Equity  Compensation  Restricted  Stock  Plan  (the  “2006  Employee  Plan”)  and  the  2006  Outside  Director 
Equity Compensation Restricted Stock Plan (the “2006 Director Plan”).  The purpose of the plans was to 
promote  the  interests  of  the  Company  by  securing  and  retaining  both  employees  and  outside  directors.  
The Company  had reserved 1.0 million shares of common stock for issuance under the Employee  Plan, 
and 200,000 shares of common stock for issuance under the Director Plan.  In  July 2012, the Company 
received  shareholder  approval  to  ratify  the  amendment  to  the  Company’s  Director  Plan  passed  by  the 
Board  of Directors to increase the number of shares available for issuance under the Director Plan from 
200,000  to  400,000.    Additionally,  the  Company  received  shareholder  approval  to  ratify  the  amendment 
passed  by  the  Board  of  Directors  to  provide  for  a  10%  automatic  increase  every  year  in  the  amount  of 
shares available for issuance under both of the plans.   

In  July  2015,  the  Company’s  2015  Outside  Director  Equity  Compensation  Restricted  Stock  Plan  (“2015 
Director Plan”) became effective upon the approval of the plan by the Company’s Shareholders.  The 2015 
Director Plan authorizes 400,000 shares of the Company's common stock available for issuance under the 
plan,  and  provides  for  an  automatic  increase  every  year  in  the  amount  of  shares  available  for  issuance 
under  the  plan  of  10%  of  the  shares  authorized  under  the  plan.    In  July  2016,  the  Company’s  2016 
Employee Equity Compensation Restricted Stock Plan (“2016 Employee Plan”) became effective upon the 
approval  of  the  plan  by  the  Company’s  Shareholders.    The  2016  Employee  Plan  authorizes  1,000,000 
shares of the Company's Common stock available for issuance under the plan.  The value of the restricted 
stock is determined based on the market value of the stock at the issuance date.  The restriction period or 
forfeiture period is determined by the Company’s Board and is to be no less than 1 year and no more than 
ten years.  

The  Company  had  974,609  restricted  common  shares  issued  under  the  2006  Employee  Plan,  47,350  
restricted  common  shares  issued  under  the  2016  Employee  Plan,  272,000  restricted  common  shares 
issued  under  the  2006  Director  Plan,  and  60,000  restricted  common  shares  issued  under  the  2015 
Director Plan at March 31, 2018.  All shares were issued subject to a restriction or forfeiture period which 
will  lapse  ratably  on  the  first,  second,  and  third  anniversaries  of  the  date  of  grant,  and  the  fair  value  of 
which  is  being  amortized  over  the  three-year  restriction  period.    For  the  fiscal  years  ended  March  31, 
2018,  2017,  and  2016,  the  Company  recognized  compensation  expense  related  to  the  Employee  and 
Director Plans of $2.6 million, $1.9 million, and $1.6 million, respectively.   

A summary of the Company’s non-vested restricted stock at March 31, 2018 is as follows:  

Non-vested restricted stock outstanding at March 31, 2017

Restricted stock granted

Restricted stock vested

Restricted stock forfeited or expired

Non-vested restricted stock outstanding at March 31, 2018

Employee 
Plan 
Number of 
Shares (In 
thousands)

Director 
Plan 
Number of 
Shares (In 
thousands)

Both Plans 
Number of 
Shares (In 
thousands)

172

49

(84)

(4)

133

60

30

(30)

-

60

232

79

(114)

(4)

193

At  March  31,  2018  and  2017,  there  were  192,968  and  232,253,  non-vested  restricted  stock  shares 
outstanding, respectively.  During the fiscal years ended March 31, 2018 and 2017, the Company issued, 
net of forfeitures, 75,081 and 78,582 restricted shares, respectively.  At March 31, 2018 and 2017, there 
were $4.4 million and $3.3 million of unrecognized compensation cost related to the non-vested restricted 
stock  awards,  respectively,  which  is  expected  to  be  recognized  over  the  remaining  weighted  average 
vesting period of 1.5 years and 1.8 years for fiscal 2018 and 2017, respectively. 

37

 
  
 
 
 
 
 
 
             
               
             
               
               
               
              
              
            
                
              
                
             
               
             
  
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(9) 

Fair Value Measurements 

The  Company  carries  cash  and  cash  equivalents  and  investments  at  fair  value  in  the  Consolidated 
Balance Sheets.  Fair value is defined as an exit price, representing the amount that would be received to 
sell an asset or paid to transfer a liability in an orderly transaction between market participants.  As such, 
fair value is a market-based measurement that should be determined based on assumptions that market 
participants  would  use  in  pricing  an  asset  or  a  liability.    ASC  Topic  820  (“Fair  Value  Measurements”) 
establishes  a  three-tier  fair  value  hierarchy,  which  prioritizes  the  inputs  used  in  the  valuation 
methodologies in measuring fair value:  

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active 
markets. 
Level 2 - Include other inputs that are directly or indirectly observable in the marketplace. 
Level 3 - Unobservable inputs which are supported by little or no market activity. 

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the 
use  of  unobservable  inputs  when  measuring  fair  value.  The  Company’s  cash  equivalents  are  classified 
within Level 1.  At March 31, 2018 and 2017 the Company had invested the majority of its cash and cash 
equivalents balance in money market funds (level 1). 

(10) 

Commitments and Contingencies 

Legal Matters and Routine Proceedings 

On August 25, 2017 and September 7, 2017, shareholders filed putative securities class action lawsuits in 
the United States District Court for the Southern District of Florida, which were subsequently consolidated, 
against  PetMed  Express,  Inc.  (the  “Company”)  and  the  Company’s  principal  executive  officers,  one  of 
whom  is  also  a  director.    Relying  exclusively  on  a  false  and  defamatory,  anonymous  “report”  posted  on 
August 23, 2017 on the Aurelius Value website the plaintiffs alleged violations of Sections 10(b) and 20(a) 
of  the  Securities  Exchange  Act  of  1934.  The  Company  has  always  denied  and  continues  to  deny  the 
plaintiffs’  unfounded  accusations.  The  plaintiffs  investigated  their  claims,  and  on  or  about  January  19, 
2018, the plaintiffs voluntarily dismissed the consolidated lawsuit without prejudice. 

The Company has settled complaints that had been filed with various states’ pharmacy boards in the past.  
There  can  be  no  assurances  made  that  other  states  will  not  attempt  to  take  similar  actions  against  the 
Company in the future.  The Company initiates litigation to protect its trade or service marks.  There can 
be no assurance that the Company will be successful in protecting its trade or service marks.  Legal costs 
related to the above matters are expensed as incurred. 

Employment Agreements 

On January 29, 2016, the Company amended the existing Executive Employment Agreement of Menderes 
Akdag, the Company’s President, Chief Executive Officer, and Director, and entered into Amendment No. 
5 to the Executive Employment Agreement with Mr. Akdag.  The Agreement amended certain provisions 
of  the  Executive  Employment  Agreement  as  follows:  the  term  of  the  Agreement  was  for  three  years, 
commencing on March 16, 2016; Mr. Akdag’s salary was increased to $600,000 per year throughout the 
term  of  the  Agreement,  and  Mr.  Akdag  was  granted  120,000  shares  of  restricted  stock.    The  restricted 
stock  was  granted  on  March  16,  2016,  in  accordance  with  the  Company’s  2006  Employee  Equity 
Compensation Restricted Stock Plan and the restrictions lapse ratably over a three-year period. 

Operating Leases 

Prior  to  its  move  to  Delray  Beach,  FL,  the  Company  leased  its  65,300  square  foot  executive  offices, 
warehouse facility, and customer service and pharmacy contact centers under a non-cancelable operating 
lease  in  Pompano Beach,  Florida.  The Company  was responsible for certain maintenance costs, taxes, 
and  insurance  under  this  lease.    Rent  expense  was  $519,000  and  $781,000  for  the  fiscal  years  ended 
March  31,  2017  and  2016,  respectively.    The  Company  relocated  to  the  Delray  Beach  property  in  the 
quarter  ended  December  31,  2016,  therefore  eliminating  any  future  rent  payments  subsequent  to 
December 1, 2016. 

38

 
  
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(10) 

Commitments and Contingencies (Continued) 

Upon  acquisition  of  the  Delray  Beach  property  in  January  2016,  48%  of  the  property,  approximately 
88,000 square feet of the property was leased to two tenants.  At March 31, 2018, the leases with these 
two  tenants  had  a  remaining  weighted  average  lease  term  of  2.0  years.  The  Company  recorded 
approximately $604,000 and $586,000 in rental revenue in fiscal 2018 and 2017, respectively, which was 
included in other income.  The Company expects to receive the following future lease payments over the 
next three years: $622,000 in fiscal 2019; $484,000 in fiscal 2020; and $97,000 in fiscal 2021. 

(11) 

Employee Benefit Plan 

The Company maintains a 401(k) Savings Plan for eligible employees.  The plan is a defined contribution 
plan  that  is  administered  by  the  Company.    All  regular,  full-time  employees  are  eligible  for  voluntary 
participation upon completing one year of service and having attained the age of 21.  The plan provides for 
growth in savings through contributions and income from investments.  It is subject to the provisions of the 
Employee  Retirement  Income  Security  Act  of  1974,  as  amended.    Plan  participants  are  allowed  to 
contribute  a  specified  percentage  of  their  base  salary.    In  2006,  the  Company  approved  a  matching 
contribution  which  is  funded  subsequent  to  the  calendar  year.    During  the  fiscal  years  ended  March 31, 
2018, 2017, and 2016, the Company charged $166,000, $181,000, and $177,000, respectively, of 401(k) 
matching contribution and administration expense to general and administrative expenses. 

(12) 

Subsequent Events 

On May 7, 2018, the Company’s Board of Directors declared a quarterly dividend of $0.25 per share on its 
common  stock.    The  $5.2  million  dividend  was  paid  on  May  25,  2018,  to  shareholders  of  record  at  the 
close of business on May 18, 2018. 

(13) 

Quarterly Financial Data (Unaudited) 

Summarized unaudited quarterly financial data for fiscal 2018 and 2017 is as follows (in thousands, except 
for per share amounts): 

Quarter Ended:

June 30, 2017

September 30, 2017

December 31, 2017 March 31, 2018

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$            
$            
$            
$              
$                

79,657
27,465
14,416
9,276
0.45

$                       
$                       
$                       
$                         
$                           

66,711
23,479
12,248
8,760
0.43

$                     
$                     
$                     
$                       
$                         

60,110
21,944
11,468
9,064
0.44

$             
$             
$             
$             
$                 

67,322
24,919
14,004
10,183
0.50

Quarter Ended:

June 30, 2016

September 30, 2016

December 31, 2016 March 31, 2017

Sales
Gross Profit
Income from operations
Net income
Diluted net income per common share

$            
$            
$            
$              
$                

72,487
22,452
10,400
6,594
0.32

$                       
$                       
$                         
$                         
$                           

60,791
18,064
7,731
4,899
0.24

$                     
$                     
$                       
$                       
$                         

52,866
16,643
7,655
4,823
0.24

$             
$             
$             
$               
$                 

63,032
22,155
11,697
7,503
0.37

39

 
  
 
 
 
 
 
 
 
 
 
REPORT OF MANAGEMENT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management  of  the  Company  is  responsible  for  the  preparation  and  integrity  of  the  Consolidated  Financial 
Statements appearing in our Annual Report on Form 10-K.  The financial statements were prepared in conformity 
with  generally  accepted  accounting  principles  appropriate  in  the  circumstances  and,  accordingly,  include  certain 
amounts based on our best judgments and estimates.  Financial information in the Annual Report on Form 10-K is 
consistent with that in the financial statements. 

Management  of  the  Company  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over 
financial  reporting,  as  such  term  is  defined  in  Rules  13a-15(f)  under  the  Securities  Exchange  Act  of  1934 
(“Exchange  Act”).    The  Company’s  internal  control  over  financial  reporting  is  designed  to  provide  reasonable 
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  Consolidated  Financial 
Statements.    Our  internal  control  over  financial  reporting  is  supported  by  a  team  of  consultants  and  appropriate 
reviews by management, written policies and guidelines, careful selection and training of qualified personnel, and 
a  written  Corporate  Code  of  Business  Conduct  and  Ethics  adopted  by  our  Company’s  Board  of  Directors, 
applicable to all Company Directors and all officers and employees of our Company and subsidiaries. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements 
and  even  when  determined  to  be  effective,  can  only  provide  reasonable  assurance  with  respect  to  financial 
statement preparation and presentation.  Also, projections of any evaluation of effectiveness to future periods are 
subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate. 

The Audit Committee (“Committee”) of our Company’s Board of Directors, comprised solely of Directors who are 
independent  in  accordance  with  the  requirements  of  The  NASDAQ  Stock  Market  LLC  listing  standards,  the 
Exchange  Act  and  the  Company’s  Corporate  Governance  Guidelines,  meets  with  the  independent  auditors  and 
management  periodically  to  discuss  internal  control  over  financial  reporting,  and  auditing  and  financial  reporting 
matters.    The  Committee  reviews  with  the  independent  auditors  the  scope  and  results  of  the  audit  effort.    The 
Committee also meets periodically with the independent auditors without management present to ensure that the 
independent  auditors  have  free  access  to  the  Committee.    Our  Audit  Committee’s  Report  can  be  found  in  the 
Company’s 2018 Proxy Statement. 

Management assessed the effectiveness of the Company’s internal control over financial reporting as of March 31, 
2018.    In  making  this  assessment,  management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission (COSO) in Internal Control – Integrated Framework - 2013.  Based on 
our  assessment,  management  believes  that  the  Company  maintained  effective  internal  control  over  financial 
reporting as of March 31, 2018. 

The  Company’s  independent  auditors,  RSM  US  LLP,  a  registered  public  accounting  firm,  are  appointed  by  the 
Audit  Committee  of  the  Company’s  Board  of  Directors,  subject  to  ratification  by  our  Company’s  shareholders.  
RSM US LLP have audited and reported on the Consolidated Financial Statements of PetMed Express, Inc. and 
subsidiaries,  and  issued  a  report  on  the  Company’s  internal  control  over  financial  reporting.    The  reports  of  the 
independent auditors are contained in our Annual Report on Form 10-K. 

/s/ Menderes Akdag 
Menderes Akdag 
President, Chief Executive Officer, Director 

May 29, 2018 

/s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

May 29, 2018 

40

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and the Board of Directors of 
PetMed Express, Inc. and subsidiaries 

Opinion on the Internal Control Over Financial Reporting 
We have audited PetMed  Express, Inc. and subsidiaries’ (the Company)  internal control over financial reporting 
as  of  March  31,  2018,  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  in  2013.   In  our  opinion,  the  Company 
maintained , in all material respects, effective internal control over financial reporting as of March 31, 2018, based 
on  criteria  established  in  Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission in 2013. 

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States)  (PCAOB),  the  consolidated  financial  statements  of  the  Company  and  our  report  dated  May  29, 
2018 expressed an unqualified opinion. 

Basis for Opinion 
The Company’s management is responsible for maintaining effective internal control over financial reporting and 
for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting  in  the  accompanying 
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on 
the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with 
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission 
and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan 
and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial 
reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control 
over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design 
and  operating  effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included  performing 
such  other  procedures  as  we  considered  necessary  in  the  circumstances. We  believe  that  our  audit  provides  a 
reasonable basis for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 
A  company's  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance  with  generally  accepted  accounting  principles.  A  company's  internal  control  over  financial  reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of 
the company's assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate. 

/s/ RSM US LLP 

West Palm Beach, Florida 
May 29, 2018 

41

 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

ITEM 9A. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

The Company’s management, including our Chief Executive Officer and Chief Financial Officer, has conducted 
an  evaluation  of  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  (as 
defined in Rule 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934, as amended) as 
of  March  31,  2018,  the  end  of  the  period  covered  by  this  report  (the  "Evaluation  Date").    Based  upon  that 
evaluation, our Chief Executive Officer and Chief Financial Officer concluded as of the Evaluation Date, that our 
disclosure  controls  and  procedures  were  effective  such  that  the  information  relating  to  PetMed  Express,  Inc., 
including  our  consolidated  subsidiaries,  required  to  be  disclosed  in  our  Securities  and  Exchange  Commission 
(“SEC”)  reports  (i)  is  recorded,  processed,  summarized,  and  reported  within  the  time  periods  specified  in  SEC 
rules  and  forms,  and  (ii)  is  accumulated  and  communicated  to  our  management  including  our  Chief  Executive 
Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting, as such term is defined in Exchange Act Rule 13a-15(f). Under the supervision and with the participation 
of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation 
of the effectiveness of our internal control over financial reporting as of March 31, 2018 based on the framework in 
Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission.  Based  on  our  evaluation  under  the  framework  in  Internal  Control —  Integrated  Framework, 
management concluded that our internal control over financial reporting  was effective,  as of March  31,  2018,  as 
stated in our report which is included herein. Our internal control over financial reporting as of March 31, 2018 has 
been audited by RSM US LLP, an independent registered public accounting firm, as stated in their report which is 
included herein. 

Changes in Internal Controls over Financial Reporting 

There have been no changes in our internal controls over financial reporting during the fourth quarter ended 
March 31, 2018, that have materially affected, or are reasonably likely to materially affect, our internal control over 
financial reporting.  

ITEM 9B. OTHER INFORMATION 

Not applicable. 

42

 
  
 
 
 
 
 
 
 
  
 
 
 
 
PART  III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE  

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2018,  relating  to  our  2018  Annual  Meeting  of 
Stockholders to be held on July 27, 2018, and is incorporated herein by reference. 

  We  adopted  a  Corporate  Code  of  Business  Conduct  and  Ethics  applicable  to  all  officers,  directors,  and 
employees.    The  Company’s  Corporate  Code  of  Business  Conduct  and  Ethics  is  available  on  our  website  at 
www.1800petmeds.com under “About Us - Corporate Governance”. You may also obtain a copy of our Corporate 
Code of Business Conduct and Ethics free of charge by contacting Investor Relations at 1-800-738-6337. 

ITEM 11. EXECUTIVE COMPENSATION 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2018,  relating  to  our  2018  Annual  Meeting  of 
Stockholders to be held on July 27, 2018, and is incorporated herein by reference. 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED 
STOCKHOLDER MATTERS 

The information required  by  this item (other than information required by Item 201(d) of Regulation  S-K  with 
respect to equity compensation plans, which is set forth under Item 5. in this Annual Report on Form 10-K) will be 
set forth in our  Proxy  Statement, to be filed  with the  SEC  within  120  days  after the end of the fiscal  year  ended 
March  31,  2018,  relating  to  our  2018  Annual  Meeting  of  Stockholders  to  be  held  on  July  27,  2018,  and  is 
incorporated herein by reference. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2018,  relating  to  our  2018  Annual  Meeting  of 
Stockholders to be held on July 27, 2018, and is incorporated herein by reference. 

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required by this item will be set forth in our Proxy Statement, to be filed with the SEC within 
120  days  after  the  end  of  the  fiscal  year  ended  March  31,  2018,  relating  to  our  2018  Annual  Meeting  of 
Stockholders to be held on July 27, 2018, and is incorporated herein by reference. 

43

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES  

(a)  The following documents are filed as part of this report on Form 10-K. 

(1) Consolidated Financial Statements 

  The following exhibits are filed as part of this report on Form 10-K. 

(3) Articles of Incorporation and By-Laws 

3.1 

3.2 

3.3 

Amended  and  Restated  Articles  of  Incorporation  (incorporated  by  reference  to  Exhibit  3.1  to  the 
Registration Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000). 

Articles  of  Amendment  to  the  Amended  and  Restated  Articles  of  Incorporation  filed  June  6,  2001 
(incorporated by reference to Exhibit 3.2 of the Registrant’s Form 10-K for the year ended March 31, 
2015). 

First Amended and Restated By-Laws  of PetMed  Express, Inc. (incorporated  by reference to  Exhibit 
3.1 of the Registrant’s Form 8-K, filed February 3, 2017).  

(4) Instruments Defining the Rights of Security Holders 

4.1 

Specimen  common  stock  certificate  (incorporated  by  reference  to  Exhibit  4.2  to  the  Registration 
Statement on Form 10-SB, File No. 000-28827, filed January 10, 2000).  

(10) Material Contracts 

10.1 

10.2 

10.3 

10.4 

10.5 

Employment  Agreement  with  Menderes  Akdag  (incorporated  by  reference  to  Exhibit  10  of  the 
Registrant’s Form 8-K filed March 30, 2001). 

Agreement for the Sale and Leaseback of the Land and Building (incorporated by reference to Exhibit 
99.1 of the Registrant’s Form 8-K filed June 14, 2001). 

Amendment  Number  1  to  Executive  Employment  Agreement  with  Menderes  Akdag  (incorporated  by 
reference to Exhibit 99.1 of the Registrant’s Form 8-K filed March 18, 2004). 

Amendment  Number  2  to  Executive  Employment  Agreement  with  Menderes  Akdag  (incorporated  by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 28, 2007). 

Amended and Restated 2006 Employee Equity Compensation Restricted Stock Plan (incorporated by 
reference to Exhibit B of our definitive Proxy Statement for our 2012 Annual Meeting of Stockholders 
filed June 15, 2012). 

10.5.1  Form of Restricted Stock Agreement used for grants of restricted stock under the Amended  and 
Restated 2006 Employee Equity Compensation Restricted Stock Plan (incorporated by reference 
to Exhibit 10.5.1 of the Registrant’s Form 10-K for the year ended March 31, 2017 filed May 23, 
2017).* 

10.6 

Amended  and  Restated  2006  Outside  Director  Equity  Compensation  Restricted  Stock  Plan 
(incorporated by reference to Exhibit A of our definitive Proxy Statement for our 2012 Annual Meeting 
of Stockholders filed June 15, 2012). 

10.6.1  Form of Restricted Stock Agreement used for grants of restricted stock under the Amended  and 
Restated  2006  Outside  Director  Equity  Compensation  Restricted  Stock  Plan  (incorporated  by 
reference to Exhibit 10.6.1 of the Registrant’s Form 10-K for the year ended March 31, 2017 filed 
May 23, 2017).* 

10.7 

10.8 

10.9 

Employment Letter with Bruce Rosenbloom dated May 30, 2001 (incorporated by reference to Exhibit 
10.9 of the Registrant’s Form 8-K filed April 7, 2009). 

Amendment  Number  3  to  Executive  Employment  Agreement  with  Menderes  Akdag  (incorporated  by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 8, 2010). 

Amendment  Number  4  to  Executive  Employment  Agreement  with  Menderes  Akdag  (incorporated  by 
reference to Exhibit 10.1 of the Registrant’s Form 8-K filed January 28, 2013). 

10.10  2015  Outside  Director  Equity  Compensation  Restricted  Stock  Plan  (incorporated  by  reference  to 
Exhibit B of our definitive Proxy Statement for our 2015 Annual Meeting of Stockholders filed June 8, 
2015). 

10.10.1 Form of Restricted Stock Agreement used for grants of restricted stock under the Amended  and 
Restated  2015  Outside  Director  Equity  Compensation  Restricted  Stock  Plan  (incorporated  by 
reference to Exhibit 10.10.1 of the Registrant’s Form 10-K for the year ended March 31, 2017 filed 
May 23, 2017).* 

44

 
  
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.11  Agreement of Purchase and Sale [420 South Congress Avenue] (incorporated by reference to Exhibit 
10.11  of  the  Registrant’s  Form  10-Q  for  the  quarter  ended  December  31,  2015,  filed  February  2, 
2016). 

10.12  Amendment  Number  5  to  Executive  Employment  Agreement  with  Menderes  Akdag  (incorporated  by 

reference to Exhibit 10.1 of the Registrant’s Form 8-K filed February 2, 2016). 

10.13  2016  Employee  Equity  Compensation  Restricted  Stock  Plan,  including  forms  of  Restricted  Stock 
Agreement used for grants of restricted stock (incorporated by reference to Exhibit A of our definitive 
Proxy Statement for our 2016 Annual Meeting of Stockholders filed June 13, 2016). 

10.14 

 Amendment  No.  1  to  Offer  Letter  with  Bruce  Rosenbloom,  Chief  Financial  Officer  (incorporated  by 
reference  to  Exhibit  10.1  of  the  Registrant’s  Form  10-Q  for  the  quarter  ended  September  30,  2017, 
filed October 31, 2017). 

(21) Subsidiaries of Registrant 

21.1 

Subsidiaries of Registrant* 

(23) Consents of Experts and Counsel 

23.1  Consent of RSM US LLP 

(31) Certifications 

31.1  Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

31.2  Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a).* 

(32) Certifications 

32.1  Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 1350.** 

___________ 

*Filed herewith **Furnished herewith 

101.INS***  XBRL Instance 

101.SCH*** XBRL Taxonomy Extension Schema 

101.CAL*** XBRL Taxonomy Extension Calculation 

101.DEF*** XBRL Taxonomy Extension Definition 

101.LAB***  XBRL Taxonomy Extension Labels 

101.PRE*** XBRL Taxonomy Extension Presentation 

***  XBRL information is furnished and not filed or a part of a registration statement or prospectus for purposes of 
sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of section 18 of the 
Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections. 

ITEM 16. FORM 10–K SUMMARY. 

None. 

45

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the 

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Dated: May 29, 2018 

PETMED EXPRESS, INC. 
(the “registrant”) 

By:  /s/ Menderes Akdag 
  Menderes Akdag 
  Chief Executive Officer and President 
  (principal executive officer) 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the registrant and in the capacities on May 29, 2018.  

  SIGNATURE 

TITLE 

/s/ Menderes Akdag 

Menderes Akdag 

Chief Executive Officer and President 
(principal executive officer) 

Officer and Director 

/s/ Robert C. Schweitzer 

Chairman of the Board 

Robert C. Schweitzer 

Director 

/s/ Bruce S. Rosenbloom 

Bruce S. Rosenbloom 

/s/ Ronald J. Korn 

Ronald J. Korn 

/s/ Gian M. Fulgoni 

Gian M. Fulgoni 

/s/ Frank J. Formica 

Frank J. Formica 

Chief Financial Officer and Treasurer 
(principal financial and accounting officer) 

Officer 

Director 

Director 

Director 

46

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 21.1 

SUBSIDIARIES OF PETMED EXPRESS, INC. 

PetMed Express, Inc. directly owns all of the outstanding interests in the following subsidiaries: 

Southeastern Veterinary Exports, Inc., a Florida Corporation 

First Image Marketing, Inc., a Florida Corporation 

Global Veterinary Supply, Inc., a Florida Corporation 

420 South Congress Avenue LLC, a Florida Limited Liability Company 

 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We  consent  to  the  incorporation  by  reference  in  these  Registration  Statements  (No.  333-218917,  No.  333-
145179,  No.  333-145180)  on  Form  S-8  and  related  Reoffer  Prospectus  of  PetMed  Express,  Inc.  of  our  reports 
dated  May  29,  2018,  relating  to  the  consolidated  financial  statements  of  PetMed  Express,  Inc.,  and  the 
effectiveness of internal control over financial reporting appearing in the Annual Report on Form 10-K of PetMed 
Express, Inc. for the year ended March 31, 2018. 

We also consent to the reference to our firm under the heading “Experts” in such Reoffer Prospectus.   

Exhibit 23.1 

/s/ RSM US LLP 
West Palm Beach, Florida 
May 29, 2018 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.1 

CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Menderes Akdag, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2018; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 29, 2018 

By: /s/ Menderes Akdag 
Menderes Akdag 
Chief Executive Officer and President 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2 

CERTIFICATION OF CHIEF FINANCIAL OFFICER 
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 

I, Bruce S. Rosenbloom, certify that: 

1. 

2. 

3. 

4. 

I  have  reviewed  this  Annual  Report  on  Form  10-K  of  PetMed  Express,  Inc.  for  the  fiscal  year  ended 
March 31, 2018; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to 
state a material fact necessary to make the statements made, in light of the circumstances under which 
such statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the 
registrant as of, and for, the periods presented in this report; 

The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and maintaining  disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have: 

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared; 

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and 
presented  in  this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and 
procedures, as of the end of the period covered by this report based on such evaluation; and 

d) Disclosed in this report  any change  in the registrant’s internal control over financial reporting 
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal 
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to 
materially affect, the registrant’s internal control over financial reporting; and 

5.  

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of the 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a)  All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal 
control  over  financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s 
ability to record, process, summarize and report financial information; and 

b) Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting. 

May 29, 2018 

By: /s/ Bruce S. Rosenbloom 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO  
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

Exhibit 32.1 

I, Menderes Akdag, and I, Bruce S. Rosenbloom, each certify to the best of our knowledge, based upon a review 
of the Annual Report on Form 10-K for the year ended March 31, 2018 (the “Report”) of PetMed Express, Inc. (the 
“Registrant”), that: 

(1) 

(2) 

the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange 
Act of 1934, as amended; and 

the information contained in the Report, fairly presents, in all material respects, the financial condition 
and results of operations of the Registrant. 

Date: May 29, 2018 

By:_/s/  Menderes Akdag__________               
Menderes Akdag 
Chief Executive Officer and President 

By:_/s/  Bruce S. Rosenbloom_______ 
Bruce S. Rosenbloom 
Chief Financial Officer 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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[This Page Intentionally Left Blank]

[This Page Intentionally Left Blank]

To My Fellow Stockholders:

www.1800petmeds.com

In fiscal 2018, the Company saw strong top and bottom line growth, which was aided by a sales 
shift to higher margin items. For the fiscal year ended March 31, 2018 sales were $273.8 million 
compared to $249.2 million for the prior fiscal year, an increase of 9.9%. During fiscal 2018 our 
new order sales increased 8.0% and our reorder sales increased 10.3%. Online sales for the fiscal 
year were approximately 84% of sales compared to 83% of sales for the prior fiscal year, and the 
average purchase value was approximately $87 for fiscal 2018 compared to $83 for fiscal 2017.  
For the fiscal year ended March 31, 2018 net income was $37.3 million, or $1.82 diluted per share, 
compared to $23.8 million, or $1.17 diluted per share a year ago, an increase to net income of 
57%.  This accelerated increase to net income was due to an increase in gross profit margins from 
31.8% in fiscal 2017 to 35.7% in fiscal 2018.  In addition, our net income growth was also boosted 
by the Tax Reform Act of 2017, where we saw a decline in our federal tax rate from 35% to a fiscal 

year 2018 blended rate of 31.5%.   

1-800-PetMeds continues to be committed to returning capital to our stockholders. During the 
first three quarters of the fiscal year, we paid a quarterly dividend of $0.20 per share and in the 
fourth  quarter  of  fiscal  2018,  the  quarterly  dividend  was  raised  to  $0.25  per  share. While  the 
Company intends to continue to pay regular quarterly dividends, the declaration and payment 
of future dividends is discretionary and will be subject to a determination by our Board of Direc-
tors each quarter, following its review of the Company’s financial performance.  Since fiscal 2010 

the Company has paid a cumulative total of $6.74 per share in dividends.  

According to the American Pet Products Manufacturers Association, pet spending in the United 
States increased 4.1% to $69.5 billion in 2017. Pet supplies and medications represented $15.1 
billion, or 22% of the total spending on pets in the United States. The pet medication market 
that we participate in is estimated to be approximately $5.0 billion, with veterinarians having 
the majority of the market share.  The dog and cat population is approximately 184 million, with 

We are a licensed pharmacy to dispense prescription medications in all 50 states. We offer a wide 
selection of products, over 3,000 SKUs, including a variety of private label products.  We regularly 
research new products, and select new products or the latest generation of existing products to 
become part of our product selection, so that we can offer our customers the best medications, 
supplements, and pet supplies for dogs and cats at affordable prices. Our customers can enjoy 
either the convenience of ordering online at our top-rated website www.1800petmeds.com or 
through  our  newly-improved  mobile  app,  or  over  the  telephone,  where  they  can  experience 

1-800-PetMeds’ exceptional customer care.  

In fiscal 2019 we will look to build on our past successes by focusing on sales growth and further 
improving our customer service levels. As the national brand leader and America’s Largest Pet 
Pharmacy, we continue to make it the goal of everyone at 1-800-PetMeds to provide “Fast, Easy, 
Helpful Service with Great Savings!”  We have served over 10 million satisfied customers, with 
approximately 2.3 million customers having purchased from us within the last two years. We are 

proud of our outstanding customer satisfaction rating.

We thank you, our loyal customers, dedicated employees, and stockholders, for your ongoing 

support of 1-800-PetMeds.

Sincerely, 

$37.3

approximately 68% of all households having a pet. 

PERFORMANCE 

SUMMARY

Sales

($ in millions)

$273.8

$249.2

$233.4

$229.4

$234.7

            2014         2015         2016         2017         2018

Net Income

($ in millions)

$23.8

$20.6

$18.0

$17.5

            2014         2015         2016         2017         2018

Earnings per share EPS

(Diluted)

$1.82

$1.17

$1.02

$0.90

$0.87

            2014         2015         2016         2017         2018

Dividends declared

(Per share)

$0.66

$0.68

$0.72

$0.76

$0.85

            2014         2015         2016         2017         2018

(all above fiscal years ended on March 31st)

Menderes Akdag

President, Chief Executive Officer, Director

June 11, 2018                                                          

Corporate Information:

Directors, Executive Officers, and Corporate Secretary

Robert C. Schweitzer
Chairman of the Board 
and Independent Director
Chief Executive Officer of
RCS Mediation & Consulting Services

Menderes Akdag
Director, Chief Executive Officer
and President of the Company

Frank J. Formica
Independent Director
Legal Consultant

Ronald J. Korn
Independent Director
President of Ronald Korn Consulting

Dr. Gian M. Fulgoni
Co-Founder, Former Chairman and 
Chief Executive Officer of 
comScore, Inc.

Bruce S. Rosenbloom, CPA
Chief Financial Officer and Treasurer
of the Company

Alison Berges, Esq.
Corporate Secretary and
General Counsel to the Company

Corporate Headquarters
PetMed Express, Inc.
420 South Congress Ave., Suite 100
Delray Beach, Florida 33445

Independent Registered Public Accounting Firm
RSM US LLP
West Palm Beach, Florida

Transfer Agent
Continental Stock Transfer & Trust Company
New York, New York

Stock Exchange Listing
The NASDAQ Stock Market LLC
Trading Symbol: PETS

Annual Meeting
The Annual Meeting of Stockholders will be held at 1 p.m. Eastern Time,
July 27, 2018.

Investor Relations
PetMed Express, Inc. welcomes inquiries from stockholders and other
interested investors. You may contact us by phone: (800) 738-6337 or
(561) 526-4444 or by writing to the corporate headquarters address above.

QUARTERLY
STOCK 
PRICE RANGE

First Quarter

Fiscal 2018
    High
    Low

$41.06
$20.20

Fiscal 2017
    High
    Low

$19.49
$17.31

Second Quarter

Fiscal 2018
    High
    Low

$50.54
$33.15

Fiscal 2017
    High
    Low

$20.94
$18.76

Third Quarter

Fiscal 2018
    High
    Low

$48.11
$34.19

Fiscal 2017
    High
    Low

$23.49
$19.28

Fourth Quarter

Fiscal 2018
    High
    Low

$53.24
$41.20

Fiscal 2017
    High
    Low

$23.66
$19.26

PetMed Express, Inc.

PetMed Express, Inc.

Fast, Easy, Helpful Service with Great Savings!

You’re 100% satisfied 
or your money back!

www.1800petmeds.com

www.1800petmeds.com

2018

ANNUAL REPORT

PetMed Express, Inc.