Philip Morris International Inc.
120 Park Avenue
New York, NY 10017-5579
USA
P
h
i
l
i
p
M
o
r
r
i
s
I
n
t
e
r
n
a
t
i
o
n
a
l
I
n
c
.
2
0
1
4
A
n
n
u
a
l
R
e
p
o
r
t
www.pmi.com
2014 Annual Report
2014: A Successful
Investment Year
Contents
1 Letter to Shareholders
4 Marlboro
5 L&M and Chesterfield
6 iQOS
7 Contributions &
Environmental Sustainability
8 Board of Directors &
Company Management
IBC Shareholder Information
We invested in a number of strategic
priorities in 2014 that will better position
us for future growth, including:
n The accelerated launch of our first
Reduced-Risk Product (RRP),(1) iQOS,
which represents an historic milestone in
our commitment to harm reduction;
n The successful initial roll-out of our
Marlboro 2.0 Architecture, which marked
a bold new chapter for the world’s most
popular cigarette brand and helped to grow
its global market share to 9.4%,(2) and
n A major optimization of our global
manufacturing footprint, that now places us
on a more efficient operational foundation.
(1) Reduced-Risk Products (RRPs) is the term the company uses to refer to products with the potential to reduce
individual risk and population harm in comparison to smoking combustible cigarettes. For further information,
please see page 6 of this Annual Report.
(2) Excluding China and the U.S.
*Excluding excise taxes.
† Excluding acquisitions. ††Excluding currency and acquisitions. †††Excluding currency.
Note: Operating companies income (OCI) is defined as operating income, excluding general corporate
expenses and the amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net.
856.0
Billion
Cigarettes
Shipped,
down by 2.8%†
$29.8
Billion
Net Revenues,*
up by 2.0%††
$12.6
Billion
Adjusted OCI,
flat††
$5.02
Adjusted
Diluted EPS,
up by 7.8%†††
Philip Morris International Inc. (PMI) is
the leading international tobacco com-
pany, with seven of the world’s top 15
international brands, including Marlboro,
the number one cigarette brand world-
wide. PMI’s products are sold in more
Download the PMI IR App
Stay up to date with access to all
PMI’s previously disclosed investor
relations materials such as press
releases, SEC filings, investor
materials and live and archived audio
webcast playback of earnings calls
than 180 markets. In 2014, the company held an estimated
and investor presentations. The free Investor Relations
15.6% share of the total international cigarette market outside
Mobile Application is available to download at the Apple
of the U.S., or 28.6% excluding the People’s Republic of
App Store for iOS devices and at Google Play for Android
China and the U.S. For more information, see www.pmi.com.
mobile devices at: www.pmi.com/irapp.
Shareholder Information
Shareholder Publications:
Philip Morris International Inc. makes
a variety of publications and reports
available. These include the Annual
Report, news releases and other
publications. For copies, please visit:
www.pmi.com/investors
Philip Morris International Inc. makes
available free of charge its filings
(including proxy statements and
Reports on Forms 10-K, 10-Q and 8-K)
with the U.S. Securities and Exchange
Commission. For copies, please visit:
www.pmi.com/SECfilings
If you do not have Internet access,
you may call our Shareholder
Publications Center toll-free:
1-866-713-8075
Shareholder Response Center:
Computershare Trust Company, N.A.,
our transfer agent, will answer questions
about your accounts, certificates,
dividends or the Direct Stock Purchase
and Dividend Reinvestment Plan. U.S.
and Canadian shareholders may call
toll-free:
1-877-745-9350
From outside the U.S. or Canada,
shareholders may call:
1-781-575-4310
Postal address:
Computershare Trust Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078
USA
E-mail address:
pmi@computershare.com
Direct Stock Purchase and
Dividend Reinvestment Plan:
Philip Morris International Inc. offers
a Direct Stock Purchase and Dividend
Reinvestment Plan, administered by
Computershare. For more information, or
to purchase shares directly through the
Plan, please contact Computershare.
Trademarks:
Trademarks and service marks in this
report are the registered property of, or
licensed by, the subsidiaries of Philip
Morris International Inc., and are italicized
or shown in their logo form.
Stock Exchange Listings:
Philip Morris International Inc. is listed on
the New York Stock Exchange and NYSE
Euronext/Paris (ticker symbol “PM”). The
company is also listed on the SIX Swiss
Exchange (ticker symbol “PMI”).
Internet Access Helps Reduce Costs:
As a convenience to shareholders and
an important cost-reduction measure, you
can register to receive future shareholder
materials (i.e., Annual Report and proxy
statement) via the Internet. Shareholders
also can vote their proxies via the
Internet. For complete instructions,
please visit:
www.pmi.com/investors
To eliminate duplicate mailings, please
contact Computershare (if you are a
registered shareholder) or your broker
(if you hold your stock through a
brokerage firm).
Mailing Addresses:
Headquarters:
Philip Morris International Inc.
120 Park Avenue
New York, NY 10017-5579
USA
www.pmi.com
Operations Center:
Philip Morris International
Management SA
Avenue de Rhodanie 50
1007 Lausanne
Switzerland
www.pmi.com
Independent Auditors:
PricewaterhouseCoopers SA
Avenue C.F. Ramuz 45
1001 Lausanne
Switzerland
Transfer Agent and Registrar:
Computershare Trust Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078
USA
2015 Annual Meeting:
The Philip Morris International Inc. Annual
Meeting of Shareholders will be held at
9:00 a.m. on Wednesday, May 6, 2015,
in the Empire State Ballroom at the
Grand Hyatt New York
109 East 42nd Street
New York, NY 10017
USA
For further information, call
toll-free: 1-866-713-8075
Design: RWI www.rwidesign.com
Photography: Vickers & Beechler, Todd Rosenberg,
Jesse Morgan, Fred Merz
Printer: Earth •Thebault, USA
© Copyright 2015 Philip Morris International Inc.
Dear Shareholder,
“Although we anticipated that 2014 would be a particularly
difficult and complex year for PMI, our performance in
several critical areas of the business was extremely positive.”
We aimed to address specific challenges in
key markets, such as Italy, Japan and the
Philippines, while also investing in a number
of strategic initiatives, including the pilot
launches of our Reduced-Risk Product(1)
iQOS and the roll-out of the new Marlboro
2.0 Architecture (both featured later in this
Annual Report) as well as the optimization
of our global manufacturing footprint. In
addition, we faced an operating environment
of continued macro-economic weakness and
an unprecedented currency headwind.
Within this context, we delivered a
solid currency-neutral performance in 2014,
achieving adjusted diluted earnings per
share (EPS) growth of 7.8%. This result
exceeded the 6.5% to 7.5% currency-neutral
guidance that we provided last November,
due mainly to better-than-expected per-
formances in the European Union (EU)
and Eastern Europe, Middle East & Africa
(EEMA) Regions. In addition, we made
very substantial progress in addressing our
market-specific challenges and successfully
executed our strategic initiatives.
2014 Results
Cigarette volume of 856.0 billion units
in 2014 was down by 2.8%, excluding
acquisitions, versus the prior year. The
decline primarily reflects the impact of lower
cigarette industry volume in all Regions
and unfavorable inventory movements,
particularly in Asia, partially offset by market
share growth in the EU, EEMA and Latin
America & Canada (LA&C) Regions.
Reported net revenues, excluding
excise taxes, of $29.8 billion declined by
4.6% versus 2013. Excluding currency
and acquisitions, net revenues grew by
2.0%. Adverse volume/mix, due mainly to
total industry volume declines, eroded a
significant portion of our favorable pricing
variance, which at $1.9 billion was in line
with our historical average.
Adjusted Operating Companies Income
(OCI) of $12.6 billion declined by 10.5%
versus 2013. Excluding currency and
acquisitions, adjusted OCI was flat.
(1) Reduced-Risk Products (RRPs) is the term the
company uses to refer to products with the poten-
tial to reduce individual risk and population harm in
comparison to smoking combustible cigarettes.
We exceeded our productivity target of
$300 million last year. Both manufacturing
and procurement-related productivity savings
helped to partially offset the impact of higher
leaf and clove prices on our manufacturing
costs. In 2015, we anticipate that our
productivity and cost-savings programs,
combined with savings associated with
the manufacturing footprint restructuring
implemented last year, should result in a
total company cost-base increase, excluding
RRPs and currency, of approximately 1%.
Adjusted diluted EPS of $5.02 declined
by 7.0% versus 2013, with currency repre-
senting a considerable headwind of $0.80
per share. Excluding currency, adjusted
diluted EPS increased by 7.8%.
Free cash flow of $6.6 billion declined
by 26.3% versus 2013. Excluding currency,
free cash flow was down by 7.9%, notably
due to an increase in working capital require-
ments (largely due to the timing of excise
payments) and higher cash payments related
to restructuring costs.
Our market share performance in
2014 was strong despite significant price
competition in several countries, notably
Australia and the Philippines. We registered
a growing or stable share in 19 of our top-30
OCI markets. Importantly, we stabilized
our share in Japan, which augurs well for
2015. Total PMI share, excluding China and
the U.S., grew by 0.3 percentage points
to 28.6%, with the highest-ever share
progression in the EU Region, up by 1.0
percentage point, as well as increases in the
LA&C and EEMA Regions, up by 0.4 and 0.3
percentage points, respectively. Overall, we
continued to effectively manage the delicate
balance between share and OCI growth
within the context of a difficult operating
environment.
The strong market share results
were driven by our robust brand portfolio,
led by Marlboro. In 2014, the brand gained
0.3 share points in both the EU and
EEMA Regions, while it held share in the
Asia and LA&C Regions. This impressive
overall performance was driven by the
highly successful initial roll-out of the 2.0
Architecture, a continued stream of product
innovation and the further expansion of the
Be Marlboro global marketing campaign.
André Calantzopoulos
Chief Executive Officer
Louis C. Camilleri
Chairman of the Board
1
Our stable of other key international
brands also contributed to market share
strength in 2014. Of particular note was the
continued strong performance of above-
premium Parliament, whose volume grew
by 5.6% versus 2013. Chesterfield also
performed exceptionally well, with volume
growth of 22.6% over the same period. This
growth was driven by the EU Region, where
Chesterfield now ranks as the third-largest
cigarette industry brand by volume, behind
Marlboro and L&M.
Seven Consecutive Dividend
Increases Since the Spin-Off
2008-2014 Total Shareholder
Return — US$*
$4.00
116.1%
117.9%
81.5%
+117.4%
$1.84
2008 2014
S&P 500 PMI Tobacco Peers
*March 28, 2008, to December 31, 2014
In U.S. dollar terms, our total share-
holder return (TSR) for 2014 of -2.1% trailed
that of our Tobacco Peers (15.2%), the S&P
500 (13.7%) and our Compensation Survey
Group (4.5%). In U.S. dollar terms, our TSR
since the spin-off in 2008 through December
31, 2014, of 116.1% was above that of our
Compensation Survey Group (82.2%) and
the S&P 500 (81.5%), though marginally
below that of our Tobacco Peers (117.9%).
Regretfully, the significant currency headwind
that we faced last year, which persists into
2015, clearly had a major adverse impact on
our TSRs for both periods.
We nevertheless continued to prioritize
the generous return of cash to our share-
holders in 2014, while preserving our
single-A credit rating. This was evidenced
by our 6.4% dividend increase last
September, to an annualized rate of $4.00
per share, and our share repurchases of
$3.8 billion. We remain the clear leader
among our Tobacco Peers with regard
to the absolute level of cash returned to
shareholders since 2008.
We successfully completed a number
of capital market transactions in 2014 while
maintaining our superior credit ratings. We
issued an aggregate of $5.7 billion in bonds
at favorable interest rates, thereby reducing
the weighted-average all-in financing cost of
our total debt to 3.2%, down by 0.3 percent-
age points versus 2013. The average time to
maturity of our long-term debt portfolio was
10.8 years at the end of 2014, in line with the
level for the prior year.
2
Wednesday, March 4, 2015 11:45pm NYC time
The Fiscal, Regulatory and
Illicit Trade Environment
Our continued strong pricing was supported
by an excise tax environment that remained
broadly rational. Recent examples of
markets that have improved excise tax
structures and/or implemented multi-year
tax plans include France, Indonesia, Italy,
Russia, Spain and Turkey. One notable
exception, however, is South Korea, where
the government implemented a substantial
excise tax increase at the start of 2015.
While an increase was long overdue, the
most recent one having occurred in 2004,
the magnitude – at 120% – will be disruptive
given its impact on the average retail selling
price. Additionally, there remain a number
of key markets where we see opportunities
for further improvements in fiscal structures,
including the reduction of the tax-yield gap
between manufactured cigarettes and fine-
cut products.
Following its adoption last year, we
sought – and were granted – the right to
challenge the European Union Tobacco
Products Directive (TPD) before the Court
of Justice of the European Union (CJEU).
The challenge covers whether the TPD
complies with EU treaties in three specific
areas – Legal Competence, Fundamental
Rights and Delegated Acts – and we
expect the CJEU to issue a judgment within
two years. In parallel, we are working to
ensure that EU Member States transpose
the TPD into national legislation without
additional unreasonable restrictions and with
appropriate regulatory frameworks for RRPs.
Seven Consecutive Dividend
Increases Since the Spin-Off
$4.00
+117.4%
$1.84
2008 2014
Plain packaging continued to loom as a
longer-term regulatory challenge in certain
markets in 2014. The U.K. and Ireland,
for example, separately notified the EU of
their intent to introduce plain packaging
legislation. After a mandatory “standstill”
period following the submission of detailed
opinions by other EU Member States, the
U.K. Government announced in January this
year its plan to move forward. In Ireland, a
Plain Packaging Bill has progressed through
Parliament, but has not yet come into effect.
While we maintain an ongoing dialogue
with regulators and hope that reason will
ultimately prevail, we will consider all
available options, including litigation, to
ensure the protection of our intellectual
property.
With respect to our Bilateral Investment
Treaty claim concerning plain packaging
in Australia, the arbitration continues to
proceed in accordance with the Tribunal’s
timeline. Last month the Tribunal held a
hearing on purely jurisdictional matters and
should issue its ruling in the fall. Separately,
the World Trade Organization (WTO) has
stated that a decision on the consolidated
challenge filed against Australia by various
members will be announced in the second
part of 2016 at the earliest. A potential
appellate process would continue into 2017
before final WTO resolution.
Illicit trade continued to be a challenge for
both the industry and governments in 2014,
though we saw signs of overall stabilization
driven by recent progress in a number of
markets. We remain committed to combatting
illicit trade through our dedicated organiza-
tion, our renewed agreement with Interpol
and increased collaboration with authorities
around the world. Our efforts address both
adult smokers and the entire supply chain of
illicit manufacturers. Australia, the Philippines
and Turkey remain priority markets.
Last year we saw initial progress on the
RRP regulatory and fiscal fronts, notably in the
U.S., the EU Region and Japan, and engaged
in ongoing dialogue on RRPs with a wide
range of regulators and other stakeholders.
In particular, we advocated for an appropriate
fiscal landscape for iQOS and witnessed
positive developments in Japan and Italy,
2008-2014 Total Shareholder
where Marlboro HeatSticks are subject to
Return — US$*
lower effective excise tax rates compared
to cigarettes. While regulatory and fiscal
discussions advanced at a pace slower than
we would have liked, we believe that these
topics will become increasingly important to –
and thus progressively receive attention from
– governments around the world.
116.1%
117.9%
81.5%
S&P 500 PMI Tobacco Peers
*March 28, 2008, to December 31, 2014
Business Development and
Manufacturing Footprint Optimization
We successfully completed a number of
value-enhancing business development
initiatives in 2014, most notably the change
to our new business structure in Egypt and
the acquisition of Nicocigs Limited, a leading
U.K.-based e-vapor company. In addition,
our 2013 business development initiatives in
both Algeria and Russia met or exceeded our
strategic and financial objectives for 2014.
Last year we undertook a major
optimization of our global manufacturing
footprint, notably in Australia and the
Netherlands. While the decision to close
facilities was not easy – particularly given the
impact on our employees – we believe that
these changes put PMI on a more efficient
operational footing. All closures proceeded
seamlessly, and we were able to reallocate
volumes in a very efficient manner with
virtually no operational disruptions.
“We believe that this innovation and, more
broadly, our entire RRP portfolio represent
our greatest growth opportunity and
a potential public health breakthrough.”
Research & Development
We opened a groundbreaking new chapter
in the history of our company in 2014 with
the commercialization of iQOS in Nagoya,
Japan, and Milan, Italy. We believe that this
innovation and, more broadly, our entire
RRP portfolio represent our greatest growth
opportunity and a potential public health
breakthrough.
Although it is still too early for a com-
prehensive quantitative assessment, we are
pleased that both adult smoker and trade
responses have been very positive and that
the performance of iQOS has met or exceed-
ed key indicators that we established. These
include promising preliminary awareness
and market penetration rates in both pilot
cities. Furthermore, the iQOS flagship store
concept, as currently tested in Nagoya, is a
success, our logistics chain is working well,
and both product defect and return rates are
much lower than we had anticipated.
Given the positive initial performance
of iQOS and Marlboro HeatSticks, we are
confirming our plans to commence national
expansion in Japan and Italy, as well as pilot
or national launches in additional markets,
later this year. These launches will be
supported by new HeatStick variants and
a new release of iQOS that incorporates
feedback from the pilot markets and features
a variety of colors and textures to broaden
the product’s appeal amongst adult smokers.
In 2014, we inaugurated our pilot RRP
production facility in Bologna, Italy, and broke
ground on our first manufacturing facility for
larger scale production of RRPs, which is
expected to be fully operational by the end of
2016. We also advanced, as planned, with
our iQOS clinical trials and made progress
on our other RRP platforms. Platform 2, our
second heat-not-burn product, remains on
schedule for pilot launches in 2016, while we
continue progressing with the development
and preclinical testing of Platform 3, a nicotine-
containing aerosol product based on acquired
technology. Additionally, we will launch Solaris,
a Platform 4 e-vapor product, this month in
Spain. Thanks to the strategic framework
agreement we established with Altria Group,
Inc. in December of 2013, this product
features Nu Mark’s FourDraw Technology
used in its line-up of MarkTen e-vapor
products in the U.S. Finally, we continue
the development of the next generation of
Platform 4 e-vapor product offerings.
Environment, Health & Safety
We made further progress on the Environ-
ment, Health & Safety front in 2014. As
discussed in more detail later in this Report,
we were again recognized by CDP (formerly
the Carbon Disclosure Project) for our
success in reducing the environmental
footprint of our supply chain. We were
also recognized for our Agricultural Labor
Practices program that, alongside our
partnership with the non-profit organization
Verité, was featured by the United States
Department of Labor as an example of
“leadership and good practice” in the fight
against child labor. Further, in October 2014
we received the International Fleet Safety
Award from Fleet Europe, which recognized
the continued progress that we have made in
the important area of vehicle safety through
a focus on safety leadership, training and
local programs.
The Organization
In October of last year, we updated our
existing Code of Conduct which we now call
our Guidebook for Success. The guidebook
highlights the fundamental beliefs and
attributes that unite and guide us in pursuing
the company’s goals in a manner consistent
with laws and regulations. We believe it
is clearer, more accessible to employees
and better suits our organization and the
unique challenges that we face as part of the
tobacco industry.
Enhancing organizational effectiveness
remained a top priority in 2014. During last
year’s management meeting, we outlined
the key areas that will be instrumental for
our continued success and shared PMI’s
seven new key behaviors – learning,
collaboration, entrepreneurship, agility,
communication, impact and leading –
which will be at the center of everything
we do. We also continued to invest in the
very important area of diversity within the
organization, which is critical to improving
the long-term effectiveness of our company,
and introduced an updated employee
performance appraisal tool that greatly
See Page 6 for Full Story.
streamlines the existing process.
Finally, we believe that the relationship
between management and the Board con-
tinues to be governed by total transparency
and a very positive atmosphere. We wel-
comed three new Board members – Werner
Geissler, Jun Makihara and Frederik Paulsen
– and believe that their diverse backgrounds
and considerable experience will further
bolster an already formidable Board.
The Year Ahead
We continue to rise as an organization
to overcome the significant challenges
that we face and are doing our utmost to
mitigate their impact while maintaining an
uncompromising commitment to invest for
the long term. The key strategic initiatives
that we undertook last year will enable us to
grow our business in the years to come and
therefore continue to generously reward our
shareholders. We remain steadfast in our
aim to return around 100% of our free cash
flow to our shareholders. Given the recent
extreme currency volatility, we are focused
on managing our cash flow prudently and
on maintaining our financial flexibility for
business development opportunities. As we
look to the future, we are very excited by
the potential for our RRP portfolio to spark a
transformation in the tobacco industry as we
know it and for our great company to lead
the way forward.
None of our achievements would
have been possible without the unfailing
commitment, determination and creativity of
our wonderful employees. We thank them
wholeheartedly on your and our behalf.
André Calantzopoulos,
Chief Executive Officer
Louis C. Camilleri,
Chairman of the Board
March 6, 2015
3
Unique. Iconic.
With the successful launch of the new
Marlboro Red, 2014 marked a bold chapter
for the world’s best-selling international
cigarette brand. A redesigned red roof
pack reinforces the brand’s iconic visual
identity with a modern, minimalistic look
complemented by a soft-touch tactile
effect. Made to the same exacting standard
that is the brand’s hallmark, the cigarette
delivers a superior round taste and uses
innovative “Firm Filter” technology for a
consistent smoking experience. Building on
60 years of success, this modern design
reinforces Marlboro Red’s reputation as
the contemporary cigarette brand for adult
smokers around the globe.
Marlboro Red’s transition was the
springboard for several initiatives last year
touching Marlboro Gold and Marlboro
Fresh. The new Marlboro Gold range of
products incorporates the same technology
as Marlboro Red while continuing to feature
a stylish and elegant presentation, a
progressive, smooth taste and the important
product attribute of less smoke smell.
The revamped Marlboro Fresh family uses
highly innovative technologies to provide
a variety of refreshing taste propositions.
Poland
Germany
Saudi Arabia
Portugal
4
France
Germany
Innovative.
In addition to the roll-out of this next evolution
of its architecture, Marlboro continues to
bring to market relevant product innovations
with attributes that address a variety of
adult smoker preferences. Here are a few
examples:
n With Marlboro Fuse Beyond, launched
in select European markets, adult smokers
can create their own taste sensation thanks
to Iceball™ and Mintball™ capsules in
the cigarette filter that provide a variety of
menthol-based flavors.
n “Smart Seal” technology, which maintains
product freshness with a novel, state-of-the-
art re-seal mechanism, has been a key driver
of Marlboro’s reinvigorated performance in
the Arab Gulf.
n Marlboro Micro Beyond Super Slims 100s,
launched in France, Hungary and Switzer-
land, is the first-ever super-slims offer from
Marlboro and the first brand ever to enter
the super-slims capsule segment with both
regular-to-fresh taste and fresh-to-fresh
taste propositions.
Quality. Value.
L&M is the second-largest cigarette brand
The entire slim and super-slim range now
in our portfolio after Marlboro, the second-
features a new progressive design architec-
most-popular brand in our EU Region and
ture that showcases a more contemporary
the third-best-selling international cigarette
and dynamic expression of the brand. These
brand worldwide. The brand offers value
products also incorporate FineCut blend pro-
beyond its price based on a modern, popular
cessing and offer a smooth-tasting smoking
image, supported by a new communication
experience, a pleasant smoke smell and, in
platform and successful product innovation.
the case of some variants, a recessed filter.
Available in over 80 markets around the
Successful innovation in slimmer format
world, L&M ’s volume comes predominantly
and capsule variants has been a significant
from our EU and EEMA Regions.
contributor to the brand’s growth.
In 2014, L&M began one of its most
significant upgrades in its more than 60-year
history. The new pack is accompanied by
the introduction of L&M FineCut blend
processing to provide adult smokers the
reassurance of a high quality manufacturing
process. This upgrade, which was initially
launched in such markets as the Czech
Republic, France and Greece, will be fully
rolled out in the coming years.
The pack upgrade also provided the
opportunity to redefine L&M ’s slimmer
and capsule products, such as L&M Loft.
Lithuania
Slovakia
Heritage. Prestige.
Chesterfield performed tremendously well
last year, growing in all four of our Regions,
notably in the EU Region where it jumped
from being the sixth-most-popular cigarette
brand in 2013 to the third-most-popular
in 2014.
Launched in five new markets in
2014 – namely, Costa Rica, El Salvador,
Guatemala, Macedonia and the Philippines
– Chesterfield was present in more than 60
markets by the end of the year. Plans are in
place to capitalize on the brand’s success.
These include the roll-out to additional
markets around the world, a new marketing
campaign, and ongoing innovation that
focuses on simplified packaging and tangible
product benefits, such as ash control, less
smoke smell and a smoother taste.
5
Philippines
Italy
A New Era in Tobacco
In November 2014, PMI officially launched
disciplines, including material sciences,
iQOS, the first of its heat-not-burn
Reduced-Risk Products (RRPs),(1) together
with Marlboro HeatSticks in regular and
consumer electronics, clinical science and
systems toxicology. In addition, we now
have a portfolio of approximately 1,000
menthol variants, in the pilot markets of
granted patents worldwide relating to RRP
Nagoya, Japan, and Milan, Italy.
platforms and over 2,000 pending patent
RRPs is an emerging adult smoker
applications.
category that we believe we are well
For our heat-not-burn consumable,
positioned to lead. Through state-of-the-
the HeatStick, we have developed unique
art multidisciplinary product development
technology and manufacturing processes.
capabilities and industry-leading scientific
We are constructing a new manufacturing
substantiation, we aim to provide an RRP
facility near Bologna, Italy, which, along
portfolio that meets a broad spectrum of
with an existing pilot plant, will provide an
adult smoker preferences and rigorous
annual capacity of up to 30 billion units
regulatory requirements.
by the end of 2016.
iQOS features an electronic holder
The launch of iQOS makes full use
that heats tobacco rather than burning
of our current infrastructure to ensure
it. Its launch marks an important step in a
product availability and visibility at retail.
journey that began over ten years ago when
Our introductory marketing campaign
we started building our RRP capabilities.
Since then, we have hired more than 300
emphasizes a new era in tobacco in which
adult smokers can enjoy real tobacco taste
world-class scientists and engineers in key
with no fire, no ash and less smell.
Milan: Tobacconist Store
(1) Reduced-Risk Products (RRPs) is the term
the company uses to refer to products with the
potential to reduce individual risk and population
harm in comparison to smoking combustible
cigarettes. PMI’s RRPs are in various stages of
development, and we are conducting extensive and
rigorous scientific studies to determine whether we
can support claims for such products of reduced
exposure to harmful and potentially harmful
constituents in smoke, and ultimately claims of
reduced disease risk, when compared to smoking
combustible cigarettes. Before making any such
claims, we will need to rigorously evaluate the
full set of data from the relevant scientific studies
to determine whether they substantiate reduced
exposure or risk. Any such claims may also be
subject to government review and approval, as is
the case in the U.S. today.
6
Nagoya: The World’s First iQOS Flagship Store
Contributions
PMI is committed to addressing critical societal issues around the world. Our programs primarily
focus on access to education, providing economic opportunity, empowering women and disaster
relief. We have an almost 60-year history of supporting communities where we do business, and
our commitment has never been stronger than it is today. In 2014, we gave a total of approximately
$31 million to more than 210 non-profit organizations around the world.
Empowering Women in Italy
PMI partnered with Nocetum Social Cooperative in Milan to provide
Increasing Economic Opportunity in Malawi
PMI’s long-standing partner, Total Land Care, worked with tobacco-
the training and skills that help empower immigrant women in
growing communities to develop solutions that address poverty, such
vulnerable situations to become self-sufficient. Whether it be by
as providing access to clean water and building schools.
assisting to set up a catering business or teaching sustainable
“Before the school was built, children were sitting under trees or in
farming techniques, Nocetum helps to significantly improve the lives
classrooms with no desks or chairs. During the rains, many children
of these women and their families.
would not come to school. The new school facilities have attracted
teachers for the increased number of pupils.”
– Peter Kalusa, Head Teacher, Primary School, Malawi.
Italy
Malawi
Environmental Sustainability
Carbon
Benchmarking –
CDP
Carbon
Performance
Leader:
Band A
Carbon
Carbon
Benchmarking –
Disposal Project
CDP
Carbon
Disclosure
Score:
96%
Climate
Change
Environment in
Manufacturing
Good Agricultural
Practices
2020 Value
Chain Target:
CO2 Emissions
30%*
2015 Targets:
Energy & Water
Consumption and
CO2 Emissions
20%*
Our goal is to
help farmers grow
quality tobacco
with minimal
impact on the
environment
World-Class Performance
2014 was a year of impressive environmental
represents our highest accolade to date
at www.pmi.com/carbon.
and makes us one of only three S&P 500
We will continue to manage our
recognition for PMI. In June, we ranked in
Consumer Staples companies, and the only
environmental performance responsibly
the top ten percent of the largest global
tobacco company, to qualify for CDP’s “A list.”
and reduce the impact that we have on the
com panies assessed in the Newsweek
This tremendous achievement highlights the
environment. We are developing long-term
Green Rankings and placed 29th among the
passion and dedication of our employees.
carbon emission reduction initiatives that are
500 largest U.S. companies assessed.
For the first time, this year’s CDP report
scientifically consistent with limiting global
In October, CDP (formerly the Carbon
also correlates a corporation’s environmental
warming to ensure that we play our part in
Disclosure Project) confirmed us as a
rating with its economic performance. PMI
addressing this key societal challenge.
Climate Performance Leader in a measure
scored at the top of the premier quartile of
considered one of the most credible and
respected in the area of Environmental
S&P 500 companies in this ranking.
We disclose our carbon emissions
Sustainability benchmarking. This recognition
through CDP, but a summary can be found
*Against our 2010 baseline, per million units of
product equivalent. Energy reduction is focused
on fossil fuels.
7
Board of Directors
Harold Brown 2,3,5
Counselor, Center for Strategic
and International Studies
Director since 2008
Lucio A. Noto 1,3,4
Managing Partner,
Midstream Partners, LLC
Director since 2008
André Calantzopoulos
Chief Executive Officer
Director since 2013
Louis C. Camilleri
Chairman of the Board
Director since 2008
Werner Geissler 2,3,5
Operating Partner,
Advent International
Director since 2015
Jennifer Li 1,3,4
Chief Financial Officer,
Baidu Inc.
Director since 2010
Jun Makihara 1,3,5
Chairman, Neoteny Co., Ltd.
Director since 2014
Sergio Marchionne 1,2,3,4
Chief Executive Officer,
Fiat Chrysler Automobiles N.V.
Chairman, CNH Industrial N.V.
Director since 2008
Kalpana Morparia 3,4,5
Chief Executive Officer,
J.P. Morgan India Private Ltd.
Director since 2011
Frederik Paulsen 3,5
Chairman, Ferring Group
Director since 2014
Robert B. Polet 2,3,4,5
Chairman, Safilo Group S.p.A.
Director since 2011
Carlos Slim Helú 3,5
Chairman, Carso Infraestructura y
Construcción, S.A.B. de C.V.
Director since 2008
Stephen M. Wolf 1,2,3,4,5
Managing Partner, Alpilles, LLC
Director since 2008
Committees
Presiding Director, Lucio A. Noto
1 Member of Audit Committee,
Lucio A. Noto, Chair
2 Member of Compensation and
Leadership Development Committee,
Stephen M. Wolf, Chair
3 Member of Finance Committee,
Jennifer Li, Chair
4 Member of Nominating and
Corporate Governance Committee,
Kalpana Morparia, Chair
5 Member of Product Innovation and
Regulatory Affairs Committee,
Harold Brown, Chair
Company Management
H. Brown
A. Calantzopoulos
L.C. Camilleri
W. Geissler
J. Li
J. Makihara
S. Marchionne
K. Morparia
L.A. Noto
F. Paulsen
R.B. Polet
C. Slim Helú
S.M. Wolf
A. Calantzopoulos
D. Azinovic
B. Bonvin
P. Brunel
F. de Wilde
M. Firestone
M. King
A. Kurali
P. Luongo
A. Marques
J. Mortensen
J. Olczak
M. Pellegrini
J. Pollès
J. Whitson
M. Zielinski
André Calantzopoulos
Chief Executive Officer
Drago Azinovic
President,
European Union Region
Bertrand Bonvin
Senior Vice President,
Research & Development
Patrick Brunel
Senior Vice President and
Chief Information Officer
Frederic de Wilde
Senior Vice President,
Marketing & Sales
Marc S. Firestone
Senior Vice President
and General Counsel
Martin King
President, Latin America
& Canada Region
Andreas Kurali
Vice President and
Controller
Peter Luongo
Vice President,
Treasury & Planning
Antonio Marques
Senior Vice President,
Operations
James R. Mortensen
Senior Vice President,
Human Resources
Jacek Olczak
Chief Financial Officer
Matteo Pellegrini
President,
Asia Region
Jeanne Pollès
Senior Vice President,
Corporate Affairs
Jerry Whitson
Deputy General Counsel
and Corporate Secretary
Miroslaw Zielinski
President, Eastern Europe,
Middle East & Africa Region
and PMI Duty Free
8
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2014
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number: 001-33708
PHILIP MORRIS INTERNATIONAL INC.
(Exact name of registrant as specified in its charter)
Virginia
(State or other jurisdiction of
incorporation or organization)
120 Park Avenue, New York, New York
(Address of principal executive offices)
13-3435103
(I.R.S. Employer
Identification No.)
10017
(Zip Code)
917-663-2000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Common Stock, no par value
Floating Rate Notes due 2015
5.875% Notes due 2015
2.500% Notes due 2016
1.625% Notes due 2017
1.125% Notes due 2017
1.250% Notes due 2017
5.650% Notes due 2018
1.875% Notes due 2019
2.125% Notes due 2019
1.750% Notes due 2020
4.500% Notes due 2020
1.875% Notes due 2021
4.125% Notes due 2021
2.900% Notes due 2021
2.500% Notes due 2022
2.625% Notes due 2023
3.600% Notes due 2023
2.875% Notes due 2024
3.250% Notes due 2024
2.750% Notes due 2025
2.875% Notes due 2026
Name of each exchange on which registered
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
Title of each class
2.875% Notes due 2029
3.125% Notes due 2033
6.375% Notes due 2038
4.375% Notes due 2041
4.500% Notes due 2042
3.875% Notes due 2042
4.125% Notes due 2043
4.875% Notes due 2043
4.250% Notes due 2044
Name of each exchange on which registered
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes
No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes
No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes
No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files). Yes
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting
company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act.
Large accelerated filer
Accelerated filer
Non-accelerated filer
(Do not check if a smaller reporting company)
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
No
As of June 30, 2014, the aggregate market value of the registrant’s common stock held by non-affiliates of the registrant was approximately
$132 billion based on the closing sale price of the common stock as reported on the New York Stock Exchange.
Class
Outstanding at January 30, 2015
Common Stock,
no par value
1,546,930,958 shares
DOCUMENTS INCORPORATED BY REFERENCE
Document
Parts Into Which Incorporated
Portions of the registrant’s definitive proxy statement for use in connection with its annual
meeting of shareholders to be held on May 6, 2015, to be filed with the Securities and
Exchange Commission (“SEC”) on or about March 26, 2015.
Part III
TABLE OF CONTENTS
Page
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV
Item 15.
Signatures
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of
Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure
Controls and Procedures
Other Information
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services
Exhibits and Financial Statement Schedules
In this report, “PMI,” “we,” “us” and “our” refers to Philip Morris International Inc. and its subsidiaries.
1
7
11
11
12
20
20
23
24
58
59
113
113
113
113
114
114
114
115
115
120
Item 1. Business.
(a) General Development of Business
PART I
General
Philip Morris International Inc. is a Virginia holding company incorporated in 1987. Our subsidiaries and affiliates and their licensees
are engaged in the manufacture and sale of cigarettes, other tobacco products and other nicotine-containing products in markets outside
of the United States of America. Our products are sold in more than 180 markets and, in many of these markets, they hold the number
one or number two market share position. We have a wide range of premium, mid-price and low-price brands. Our portfolio comprises
both international and local brands.
Our portfolio of international and local brands is led by Marlboro, the world’s best-selling international cigarette, which accounted for
approximately 33% of our total 2014 shipment volume. Marlboro is complemented in the premium-price category by Merit, Parliament
and Virginia Slims. Our leading mid-price brands are L&M and Chesterfield. Other leading international brands include Bond Street,
Lark, Muratti, Next, Philip Morris and Red & White.
We also own a number of important local cigarette brands, such as Sampoerna, Dji Sam Soe and U Mild in Indonesia, Fortune, Champion
and Hope in the Philippines, Diana in Italy, Optima and Apollo-Soyuz in Russia, Morven Gold in Pakistan, Boston in Colombia, Belmont,
Canadian Classics and Number 7 in Canada, Best and Classic in Serbia, f6 in Germany, Delicados in Mexico, Assos in Greece and Petra
in the Czech Republic and Slovakia. While there are a number of markets where local brands remain important, international brands are
expanding their share in numerous markets. With international brands contributing approximately 72% of our shipment volume in 2014,
we are well positioned to continue to benefit from this trend.
Separation from Altria Group, Inc.
We were a wholly owned subsidiary of Altria Group, Inc. ("Altria") until the distribution of all of our shares owned by Altria (the “Spin-
off”) was made on March 28, 2008 (the "Distribution Date").
Acquisitions and Other Business Arrangements
We enhanced our business with the following transactions:
In June 2014, we acquired 100% of Nicocigs Limited, a leading U.K.-based e-vapor company, for the final purchase price of $103 million,
net of cash acquired, with additional contingent payments of up to $77 million, primarily relating to performance targets over a three-
year period. As of December 31, 2014, the additional contingent payments were projected to be up to $62 million over the remaining
two-year period. For additional information, see Note 16. Fair Value Measurements to our consolidated financial statements in Item 8.
Financial Statements and Supplementary Data of this Annual Report on Form 10-K ("Item 8").
In the fourth quarter of 2013, as part of our initiative to enhance profitability and growth in North African and Middle Eastern markets,
we decided to restructure our business in Egypt. The new business model entails a new contract manufacturing agreement with our long-
standing, strategic business partner, Eastern Company S.A.E., the creation of a new PMI affiliate in Egypt and a new distribution agreement
with Trans Business for Trading and Distribution LLC. To accomplish this restructuring and to ensure a smooth transition to the new
model, we recorded, in the fourth quarter of 2013, a charge to our 2013 full-year reported diluted EPS of approximately $0.10 to reflect
the discontinuation of existing contractual arrangements.
On December 20, 2013, we established a strategic framework with Altria under which Altria will make available its e-cigarette products
exclusively to us for commercialization outside the United States, and we will make available two of our candidate reduced-risk tobacco
products exclusively to Altria for commercialization in the United States. The agreements also provide for cooperation on the scientific
assessment of these products and for the sharing of improvements to the existing generation of reduced-risk products.
On December 12, 2013, we acquired from Megapolis Investment BV a 20% equity interest in Megapolis Distribution BV, the holding
company of CJSC TK Megapolis ("Megapolis"), PMI's distributor in Russia. The purchase price of $760 million excludes an additional
payment of up to $100 million, which is contingent on Megapolis's operational performance over the four fiscal years following the
closing of the transaction.
1
On September 30, 2013, we acquired a 49% equity interest in United Arab Emirates-based Arab Investors-TA (FZC) ("AITA") for
approximately $625 million. As a result of this transaction, we hold an approximate 25% economic interest in Société des Tabacs Algéro-
Emiratie ("STAEM"), an Algerian joint venture which is owned 51% by AITA and 49% by the Algerian state-owned enterprise Société
Nationale des Tabacs et Allumettes SpA. STAEM manufactures and distributes under license some of PMI's brands.
In September 2013, Grupo Carso, S.A.B. de C.V. ("Grupo Carso") sold to us its remaining 20% interest in our Mexican tobacco business
for $703 million. As a result, we own 100% of our Mexican tobacco business. A director of PMI has an affiliation with Grupo Carso.
The final purchase price is subject to a potential adjustment based on the actual performance of the Mexican tobacco business over the
three-year period ending two fiscal years after the closing of the purchase.
During 2012, we did not engage in any businesses development transactions.
Source of Funds — Dividends
We are a legal entity separate and distinct from our direct and indirect subsidiaries. Accordingly, our right, and thus the right of our
creditors and stockholders, to participate in any distribution of the assets or earnings of any subsidiary is subject to the prior rights of
creditors of such subsidiary, except to the extent that claims of our company itself as a creditor may be recognized. As a holding company,
our principal sources of funds, including funds to make payment on our debt securities, are from the receipt of dividends and repayment
of debt from our subsidiaries. Our principal wholly owned and majority-owned subsidiaries currently are not limited by long-term debt
or other agreements in their ability to pay cash dividends or to make other distributions with respect to their common stock.
(b) Financial Information About Segments
We divide our markets into four geographic regions, which constitute our segments for financial reporting purposes:
• The European Union (“EU”) Region is headquartered in Lausanne, Switzerland, and covers all the EU countries except for
Slovenia, Bulgaria, Croatia and Romania, and also comprises Switzerland, Norway and Iceland, which are linked to the EU
through trade agreements;
• The Eastern Europe, Middle East & Africa (“EEMA”) Region is also headquartered in Lausanne and includes Eastern Europe,
the Balkans (including Slovenia, Bulgaria, Croatia and Romania), Turkey, the Middle East and Africa and our international duty
free business;
• The Asia Region is headquartered in Hong Kong and covers all other Asian markets as well as Australia, New Zealand and the
Pacific Islands; and
• The Latin America & Canada Region is headquartered in New York and covers the South American continent, Central America,
Mexico, the Caribbean and Canada.
Net revenues and operating companies income* (together with a reconciliation to operating income) attributable to each segment for
each of the last three years are set forth in Note 12. Segment Reporting to the consolidated financial statements in Item 8. See Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations of this Annual Report on Form 10-K ("Item
7") for a discussion of our operating results by business segment.
2
The relative percentages of operating companies income attributable to each reportable segment were as follows:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
2014
2013
2012
30.9%
34.2
26.4
8.5
100.0%
30.8%
27.4
33.6
8.2
100.0%
29.6%
26.3
36.7
7.4
100.0%
______________________________
*
Our management evaluates segment performance and allocates resources based on operating companies income, which we
define as operating income, excluding general corporate expenses and amortization of intangibles, plus equity (income)/loss in
unconsolidated subsidiaries, net. The accounting policies of the segments are the same as those described in Note 2. Summary
of Significant Accounting Policies to the consolidated financial statements in Item 8.
We use the term net revenues to refer to our operating revenues from the sale of our products, net of sales and promotion incentives. Our
net revenues and operating income are affected by various factors, including the volume of products we sell, the price of our products,
changes in currency exchange rates and the mix of products we sell. Mix is a term used to refer to the proportionate value of premium-
price brands to mid-price or low-price brands in any given market (product mix). Mix can also refer to the proportion of shipment volume
in more profitable markets versus shipment volume in less profitable markets (geographic mix). We often collect excise taxes from our
customers and then remit them to local governments, and, in those circumstances, we include excise taxes in our net revenues and excise
taxes on products. Our cost of sales consists principally of tobacco leaf, non-tobacco raw materials, labor and manufacturing costs.
Our marketing, administration and research costs include the costs of marketing and selling our products, other costs generally not related
to the manufacture of our products (including general corporate expenses), and costs incurred to develop new products. The most significant
components of our marketing, administration and research costs are marketing and sales expenses and general and administrative expenses.
(c) Narrative Description of Business
Our subsidiaries and affiliates and their licensees are engaged in the manufacture, market and sale of cigarettes, other tobacco products
and other nicotine-containing products in markets outside the United States of America.
Our total cigarette shipments decreased by 2.8% in 2014 to 856.0 billion units. We estimate that international cigarette market shipments
were approximately 5.5 trillion units in 2014, a 0.9% decrease over 2013. We estimate that our reported share of the international cigarette
market (which is defined as worldwide cigarette volume, excluding the United States of America) was approximately 15.6% in 2014,
15.7% in 2013 and 16.4% in 2012. Excluding the People’s Republic of China (“PRC”), we estimate that our reported share of the
international cigarette market was approximately 28.6%, 28.3%, and 29.0% in 2014, 2013 and 2012, respectively.
Shipments of our principal cigarette brand, Marlboro, decreased by 2.8% in 2014 and represented approximately 9.4% of the international
cigarette market, excluding the PRC, in 2014, 9.3% in 2013 and 9.4% in 2012.
We have a cigarette market share of at least 15% and, in a number of instances, substantially more than 15%, in 103 markets, including
Algeria, Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, the Czech Republic, Egypt, Finland, France, Germany, Greece,
Hungary, Indonesia, Italy, Japan, Kazakhstan, Korea, Mexico, the Netherlands, the Philippines, Poland, Portugal, Romania, Russia, Saudi
Arabia, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, Turkey and Ukraine.
References to total international cigarette market, total cigarette market, total market and market shares in this Form 10-K reflect our
best estimates based on a number of internal and external sources.
3
Consumer Focused Marketing & Sales
In 2014, we continued to deploy our new strategic framework that combines our marketing and sales expertise with our in-depth knowledge
of various sales territories. This framework allows us not only to engage more effectively with our adult smokers but also to enhance the
success of our direct and indirect trade partners. The main benefits are:
Improved effectiveness of direct adult smoker engagement activities;
Increased speed, efficiency and widespread availability of our products; and
•
• More effective communication with our retailers about our brands;
•
• Distribution and sales strategies tailored to the individual characteristics of each market (namely, the needs and capabilities
of retailers, the wholesale infrastructure, distributors' networks, our competitive position, operating costs and the regulatory
framework).
The four main types of distribution that we use globally, often simultaneously in a given market, are:
• Direct Sales and Distribution, where we have set up our own distribution directly to retailers;
• Distribution through single independent distributors who are responsible for distribution in a single market;
• Exclusive Zonified Distribution, where distributors are assigned an exclusive territory within a market to enable them to
obtain a suitable return on their investment; and
• Distribution through national or regional wholesalers that then supply the retail trade.
In many markets we also directly supply key accounts, including gas stations, retail chains and supermarkets.
Our distribution and sales systems are supported by sales forces that total approximately 20,700 employees worldwide. Our sales forces
are well trained and recognized by trade surveys for their professionalism.
Our products are marketed and promoted through various media and channels, including, where permitted by law, point of sale
communications, brand events, access-restricted Web sites, print and direct communication to verified adult smokers. Our direct
communication with verified adult smokers utilizes mail, e-mail and other electronic communication tools. Promotional activities include,
where permitted by law, competitions, invitations to events, interactive programs, consumer premiums and price promotions. To support
advertising and promotional activities in the markets, we have a dedicated consumer engagement group that develops innovative
engagement tools for adult smokers based on the latest technologies and adult smoker trends.
Competition
We are subject to highly competitive conditions in all aspects of our business. We compete primarily on the basis of product quality,
brand recognition, brand loyalty, taste, innovation, packaging, service, marketing, advertising and retail price. Our competitors include
three large international tobacco companies and several regional and local tobacco companies and, in some instances, state-owned tobacco
enterprises, principally in Algeria, Egypt, the PRC, Taiwan, Thailand and Vietnam. Industry consolidation and privatizations of state-
owned enterprises have led to an overall increase in competitive pressures. Some competitors have different profit and volume objectives,
and some international competitors are susceptible to changes in different currency exchange rates. We compete predominantly with
American blend cigarette brands, such as Marlboro, L&M, Parliament and Chesterfield, which are the most popular across many of our
markets. We seek to compete in all profitable retail price categories, although our brand portfolio is weighted towards the premium-price
category.
Procurement and Raw Materials
We purchase tobacco leaf of various types, grades and styles throughout the world, the majority through independent tobacco suppliers.
We also contract directly with farmers in several countries, including Argentina, Brazil, Colombia, the Dominican Republic, Ecuador,
Italy, Kazakhstan, Mexico, Pakistan, the Philippines and Poland. Direct sourcing from farmers represents approximately 35% of PMI’s
global leaf requirements. The largest supplies of tobacco leaf are sourced from Brazil, the United States, Indonesia (mostly for domestic
use in kretek products), India, China, Turkey, Greece, Argentina, Mozambique, Tanzania and Malawi.
We believe that there is an adequate supply of tobacco leaf in the world markets to satisfy our current and anticipated production
requirements.
In addition to tobacco leaf, we purchase a wide variety of direct materials from a total of approximately 450 suppliers. Our top ten suppliers
of direct materials combined represent approximately 57% of our total direct materials purchases. The three most significant direct
materials that we purchase are printed paper board used in packaging, acetate tow used in filter making and fine paper used in cigarette
manufacturing. In addition, the adequate supply and procurement of cloves are of particular importance to our Indonesian business.
4
Business Environment
Information called for by this Item is hereby incorporated by reference to the paragraphs in Item 7, Management’s Discussion and Analysis
of Financial Condition and Results of Operations—Operating Results by Business Segment—Business Environment.
Customers
Other Matters
None of our business segments is dependent upon a single customer or a few customers, the loss of which would have a material adverse
effect on our consolidated results of operations.
Employees
At December 31, 2014, we employed approximately 82,500 people worldwide, including employees under temporary contracts and
hourly paid part-time staff. Our businesses are subject to a number of laws and regulations relating to our relationship with our employees.
Generally, these laws and regulations are specific to the location of each business. In addition, in accordance with European Union
requirements, we have established a European Works Council composed of management and elected members of our workforce. We
believe that our relations with our employees and their representative organizations are excellent.
Executive Officers of the Registrant
The disclosure regarding executive officers is set forth under the heading “Executive Officers as of February 20, 2015” in Item 10.
Directors, Executive Officers and Corporate Governance of this Annual Report on Form 10-K ("Item 10").
Research and Development
Reduced-Risk Products. One of our strategic priorities is to develop, assess and commercialize a portfolio of innovative products with
the potential to reduce individual risk and population harm in comparison to smoking combustible cigarettes. We refer to these as reduced-
risk products, or RRPs. The use of this term applies to tobacco-containing products and other nicotine-containing products that have the
potential to reduce individual risk and population harm in comparison to smoking combustible cigarettes. Except for iQOS, which was
launched for pilots in Nagoya (Japan) and Milan (Italy), our RRPs are in various stages of development. We are conducting extensive
and rigorous scientific studies to determine whether we can support claims for such products of reduced exposure to harmful and potentially
harmful constituents in smoke, and ultimately claims of reduced disease risk, when compared to smoking combustible cigarettes. Before
making any such claims, we will need to rigorously evaluate the full set of data from the relevant scientific studies to determine whether
they substantiate reduced risk. Any such claims may also be subject to government review and approval, as is the case in the U.S. today.
We draw upon a team of world-class scientists from a broad spectrum of scientific disciplines, whose efforts are guided by the following
three key objectives:
•
•
•
to develop RRPs that provide adult smokers the taste, sensory experience, nicotine delivery profile and ritual characteristics that
are similar to those currently provided by combustible cigarettes;
to substantiate the reduction of risk for the individual adult smoker and the reduction of harm to the population as a whole, based
on robust scientific evidence derived from well-established assessment processes; and
to advocate for the development of science-based regulatory frameworks for the approval and commercialization of RRPs,
including the communication of substantiated health benefits to adult smokers.
In addition to iQOS, we are developing three RRP platforms that are in various stages of commercialization readiness. We are
commercializing an e-vapor product under the Nicocigs brand name in the U.K., are also developing other potential platforms and are
working on developing the next generation of e-vapor technology.
Further information about our RRPs is set forth in Item 7, Business Environment - Taxes, Legislation, Regulation and Other Matters
Regarding the Manufacture, Marketing, Sale and Use of Tobacco Products - Reduced-Risk Products.
Cigarette Products. We conduct research to support and reinforce our combustible cigarette product business. We seek to be at the
forefront of innovation for product enhancements and launches of innovative new products. We have also increased support for the
5
combustible cigarette business because compliance with applicable laws and regulations is requiring additional capacity for analysis and
testing.
Finally, working through biotechnology partners, we conduct research and development on technology platforms that can potentially
lead to the development of alternative uses of tobacco, such as for the production of therapeutic molecules.
The research and development expense for the years ended December 31, 2014, 2013 and 2012, is set forth in Item 8, Note 14. Additional
Information to the consolidated financial statements.
Intellectual Property
Our trademarks are valuable assets, and their protection and reputation are essential to us. We own the trademark rights to all of our
principal brands, including Marlboro, or have the right to use them in all countries where we use them.
In addition, we have more than 5,200 granted patents worldwide and approximately 4,400 pending patent applications. Our patent portfolio,
as a whole, is material to our business. However, no one patent, or group of related patents, is material to us. We also have registered
industrial designs and proprietary secrets, technology, know-how, processes and other intellectual property rights that are not registered.
Effective January 1, 2008, PMI entered into an Intellectual Property Agreement with Philip Morris USA Inc. (“PM USA”). The Intellectual
Property Agreement governs the ownership of intellectual property between PMI and PM USA. Ownership of the jointly funded intellectual
property has been allocated as follows:
• PMI owns all rights to the jointly funded intellectual property outside the United States, its territories and possessions; and
• PM USA owns all rights to the jointly funded intellectual property in the United States, its territories and possessions.
Ownership of intellectual property related to patent applications and resulting patents based solely on the jointly funded intellectual
property, regardless of when filed or issued, will be exclusive to PM USA in the United States, its territories and possessions and exclusive
to PMI everywhere else.
The Intellectual Property Agreement contains provisions concerning intellectual property that is independently developed by us or PM
USA following the Distribution Date. For ten years following the Distribution Date, independently developed intellectual property may
be subject to rights under certain circumstances that would allow either us or PM USA a priority position to obtain the rights to the new
intellectual property from the other party, with the price and other commercial terms to be negotiated.
In the event of a dispute between us and PM USA under the Intellectual Property Agreement, we have agreed with PM USA to submit
the dispute first to negotiation between our and PM USA’s senior executives and then to binding arbitration.
Seasonality
Our business segments are not significantly affected by seasonality, although in certain markets cigarette consumption trends rise during
the summer months due to longer daylight time and tourism.
Environmental Regulation
We are subject to applicable international, national and local environmental laws and regulations in the countries in which we do business.
We have specific programs across our business units designed to meet applicable environmental compliance requirements and reduce
our carbon footprint and wastage as well as water and energy consumption. We report externally about our climate change mitigation
strategy, together with associated targets and results in reducing our carbon footprint, through CDP (formerly, the Carbon Disclosure
Project), the leading international non-governmental organization assessing the work of thousands of companies worldwide in the area
of climate change. We have developed and implemented a consistent environmental and occupational health, safety and security
management system ("EHSS"), which involves policies, standard practices and procedures at all our manufacturing centers. We also
conduct regular safety assessments at our offices, warehouses and car fleet organizations. Furthermore, we have engaged an external
certification body to validate the effectiveness of our EHSS management system at our manufacturing centers around the world, in
accordance with internationally recognized standards for safety and environmental management. The environmental performance data
we report externally is also verified by a qualified third party. Our subsidiaries expect to continue to make investments in order to drive
improved performance and maintain compliance with environmental laws and regulations. We assess and report the compliance status
of all our legal entities on a regular basis. Based on the management and controls we have in place and our review of climate change
6
risks (both physical and regulatory), environmental expenditures have not had, and are not expected to have, a material adverse effect
on our consolidated results of operations, capital expenditures, financial position, earnings or competitive position.
(d) Financial Information About Geographic Areas
The amounts of net revenues and long-lived assets attributable to each of our geographic segments for each of the last three fiscal years
are set forth in Item 8, Note 12. Segment Reporting to the consolidated financial statements.
(e) Available Information
We are required to file with the SEC annual, quarterly and current reports, proxy statements and other information required by the
Securities Exchange Act of 1934, as amended (the “Exchange Act”). Investors may read and copy any document that we file, including
this Annual Report on Form 10-K, at the SEC’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Investors may
obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains
an Internet Web site at http://www.sec.gov that contains reports, proxy and information statements, and other information regarding
issuers that file electronically with the SEC, from which investors can electronically access our SEC filings.
We make available free of charge on, or through, our Web site at www.pmi.com our Annual Report on Form 10-K, Quarterly Reports on
Form 10-Q, Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the
Exchange Act as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. Investors can
access our filings with the SEC by visiting www.pmi.com.
The information on our Web site is not, and shall not be deemed to be, a part of this report or incorporated into any other filings we make
with the SEC.
Item 1A. Risk Factors.
The following risk factors should be read carefully in connection with evaluating our business and the forward-looking statements
contained in this Annual Report on Form 10-K. Any of the following risks could materially adversely affect our business, our operating
results, our financial condition and the actual outcome of matters as to which forward-looking statements are made in this Annual Report
on Form 10-K.
Forward-Looking and Cautionary Statements
We may from time to time make written or oral forward-looking statements, including statements contained in this Annual Report on
Form 10-K and other filings with the SEC, in reports to stockholders and in press releases and investor webcasts. You can identify these
forward-looking statements by use of words such as "strategy," "expects," "continues," "plans," "anticipates," "believes," "will,"
"estimates," "intends," "projects," "goals," "targets" and other words of similar meaning. You can also identify them by the fact that they
do not relate strictly to historical or current facts.
We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and
assumptions. Achievement of future results is subject to risks, uncertainties and inaccurate assumptions. Should known or unknown risks
or uncertainties materialize, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated,
estimated or projected. Investors should bear this in mind as they consider forward-looking statements and whether to invest in or remain
invested in our securities. In connection with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we
are identifying important factors that, individually or in the aggregate, could cause actual results and outcomes to differ materially from
those contained in any forward-looking statements made by us; any such statement is qualified by reference to the following cautionary
statements. We elaborate on these and other risks we face throughout this document, particularly in Item 7, Business Environment. You
should understand that it is not possible to predict or identify all risk factors. Consequently, you should not consider the following to be
a complete discussion of all potential risks or uncertainties. We do not undertake to update any forward-looking statement that we may
make from time to time, except in the normal course of our public disclosure obligations.
7
Risks Related to Our Business and Industry
Cigarettes are subject to substantial taxes. Significant increases in cigarette-related taxes have been proposed or enacted and
are likely to continue to be proposed or enacted in numerous jurisdictions. These tax increases may disproportionately affect our
profitability and make us less competitive versus certain of our competitors.
Tax regimes, including excise taxes, sales taxes and import duties, can disproportionately affect the retail price of manufactured cigarettes
versus other tobacco products, or disproportionately affect the relative retail price of our manufactured cigarette brands versus cigarette
brands manufactured by certain of our competitors. Because our portfolio is weighted toward the premium-price manufactured cigarette
category, tax regimes based on sales price can place us at a competitive disadvantage in certain markets. As a result, our volume and
profitability may be adversely affected in these markets.
Increases in cigarette taxes are expected to continue to have an adverse impact on our sales of cigarettes, due to resulting lower consumption
levels, a shift in sales from manufactured cigarettes to other tobacco products and from the premium-price to the mid-price or low-price
cigarette categories, where we may be under-represented, from local sales to legal cross-border purchases of lower price products, or to
illicit products such as contraband, counterfeit and "illicit whites."
Our business faces significant governmental action aimed at increasing regulatory requirements with the goal of reducing or
preventing the use of tobacco products.
Governmental actions, combined with the diminishing social acceptance of smoking and private actions to restrict smoking, have resulted
in reduced industry volume in many of our markets, and we expect that such factors will continue to reduce consumption levels and will
increase down-trading and the risk of counterfeiting, contraband, "illicit whites" and legal cross-border purchases. Significant regulatory
developments will take place over the next few years in most of our markets, driven principally by the World Health Organization's
Framework Convention on Tobacco Control (“FCTC”). The FCTC is the first international public health treaty on tobacco, and its objective
is to establish a global agenda for tobacco regulation. The FCTC has led to increased efforts by tobacco control advocates and public
health organizations to reduce the palatability and attractiveness of tobacco products to adult smokers. Regulatory initiatives that have
been proposed, introduced or enacted include:
•
•
•
•
•
•
restrictions on or licensing of outlets permitted to sell cigarettes;
the levying of substantial and increasing tax and duty charges;
restrictions or bans on advertising, marketing and sponsorship;
the display of larger health warnings, graphic health warnings and other labeling requirements;
restrictions on packaging design, including the use of colors, and plain packaging;
restrictions on packaging and cigarette formats and dimensions;
• restrictions or bans on the display of tobacco product packaging at the point of sale and restrictions or bans on cigarette vending
machines;
• requirements regarding testing, disclosure and performance standards for tar, nicotine, carbon monoxide and other smoke
constituents;
disclosure, restrictions, or bans of tobacco product ingredients;
increased restrictions on smoking in public and work places and, in some instances, in private places and outdoors;
elimination of duty free sales and duty free allowances for travelers; and
encouraging litigation against tobacco companies.
•
•
•
•
Our operating income could be significantly affected by regulatory initiatives resulting in a significant decrease in demand for our brands,
in particular requirements that lead to a commoditization of tobacco products, as well as any significant increase in the cost of complying
with new regulatory requirements.
Litigation related to tobacco use and exposure to environmental tobacco smoke could substantially reduce our profitability
and could severely impair our liquidity.
There is litigation related to tobacco products pending in certain jurisdictions. Damages claimed in some tobacco-related litigation are
significant and, in certain cases in Brazil, Canada and Nigeria, range into the billions of U.S. dollars. We anticipate that new cases will
continue to be filed. The FCTC encourages litigation against tobacco product manufacturers. It is possible that our consolidated results
8
of operations, cash flows or financial position could be materially affected in a particular fiscal quarter or fiscal year by an unfavorable
outcome or settlement of certain pending litigation. See Item 3. Legal Proceedings ("Item 3") and Item 8, Note 21. Contingencies for a
discussion of pending litigation.
We face intense competition, and our failure to compete effectively could have a material adverse effect on our profitability
and results of operations.
We compete primarily on the basis of product quality, brand recognition, brand loyalty, taste, innovation, packaging, service, marketing,
advertising and price. We are subject to highly competitive conditions in all aspects of our business. The competitive environment and
our competitive position can be significantly influenced by weak economic conditions, erosion of consumer confidence, competitors'
introduction of lower-price products or innovative products, higher tobacco product taxes, higher absolute prices and larger gaps between
retail price categories, and product regulation that diminishes the ability to differentiate tobacco products. Competitors include three large
international tobacco companies and several regional and local tobacco companies and, in some instances, state-owned tobacco enterprises,
principally in Algeria, China, Egypt, Taiwan, Thailand and Vietnam. Industry consolidation and privatizations of state-owned enterprises
have led to an overall increase in competitive pressures. Some competitors have different profit and volume objectives, and some
international competitors are susceptible to changes in different currency exchange rates.
Because we have operations in numerous countries, our results may be influenced by economic, regulatory and political
developments, natural disasters or conflicts.
Some of the countries in which we operate face the threat of civil unrest and can be subject to regime changes. In others, nationalization,
terrorism, conflict and the threat of war may have a significant impact on the business environment. Economic, political, regulatory or
other developments or natural disasters could disrupt our supply chain, manufacturing capabilities or our distribution capabilities. In
addition, such developments could lead to loss of property or equipment that are critical to our business in certain markets and difficulty
in staffing and managing our operations, which could reduce our volumes, revenues and net earnings.
There is an increasing number of conflicts, including in the Middle East and Ukraine. Political uncertainty, including potential effects
from current or future economic sanctions by the U.S. or other governments, could lead to significant disruptions to our business.
In certain markets, we are dependent on governmental approvals of various actions such as price changes, and failure to obtain such
approvals could impair growth in our profitability.
In addition, despite our high ethical standards and rigorous control and compliance procedures aimed at preventing and detecting unlawful
conduct, given the breadth and scope of our international operations, we may not be able to detect all potential improper or unlawful
conduct by our employees and international partners.
We may be unable to anticipate changes in consumer preferences or to respond to consumer behavior influenced by economic
downturns.
Our tobacco business is subject to changes in consumer preferences, which may be influenced by local economic conditions. To be
successful, we must:
• promote brand equity successfully;
• anticipate and respond to new consumer trends;
• develop new products and markets and broaden brand portfolios;
•
improve productivity; and
• be able to protect or enhance margins through price increases.
In periods of economic uncertainty, consumers may tend to purchase lower-price brands, and the volume of our premium-price and mid-
price brands and our profitability could suffer accordingly. Such down-trading trends may be reinforced by regulation that limits branding,
communication and product differentiation.
We lose revenues as a result of counterfeiting, contraband, cross-border purchases and non-tax-paid volume produced by
local manufacturers.
Large quantities of counterfeit cigarettes are sold in the international market. We believe that Marlboro is the most heavily counterfeited
international cigarette brand, although we cannot quantify the revenues we lose as a result of this activity. In addition, our revenues are
reduced by contraband, legal cross-border purchases and non-tax-paid volume produced by local manufacturers.
9
From time to time, we are subject to governmental investigations on a range of matters.
Investigations include allegations of contraband shipments of cigarettes, allegations of unlawful pricing activities within certain markets,
allegations of underpayment of customs duties and/or excise taxes, allegations of false and misleading usage of descriptors and allegations
of unlawful advertising. We cannot predict the outcome of those investigations or whether additional investigations may be commenced,
and it is possible that our business could be materially affected by an unfavorable outcome of pending or future investigations. See
Management's Discussion and Analysis of Financial Condition and Results of Operations-Operating Results by Business Segment-
Business Environment-Governmental Investigations for a description of certain governmental investigations to which we are subject.
We may be unsuccessful in our attempts to produce Reduced-Risk Products, and regulators may not permit reduced exposure
or risk claims.
We continue to seek ways to develop commercially viable new product technologies with the potential to reduce exposure to harmful
constituents in smoke and individual risk and population harm in comparison to smoking combustible cigarettes. Our goal is to develop
products whose potential to reduce exposure, individual risk and population harm can be substantiated by rigorous scientific studies and
that provide adult smokers the taste, sensory experience, nicotine delivery profile and ritual characteristics that are similar to those
currently provided by combustible cigarettes. We may not succeed in these efforts. If we do not succeed, but others do, we may be at a
competitive disadvantage. Furthermore, we cannot predict whether regulators will permit the marketing of tobacco products or other
nicotine-containing products with claims of reduced exposure or disease risk. A prohibition on any such claims could significantly
undermine the commercial viability of these products.
Our reported results could be adversely affected by unfavorable currency exchange rates, and currency devaluations could
impair our competitiveness.
We conduct our business primarily in local currency and, for purposes of financial reporting, the local currency results are translated into
U.S. dollars based on average exchange rates prevailing during a reporting period. During times of a strengthening U.S. dollar, our reported
net revenues and operating income will be reduced because the local currency translates into fewer U.S. dollars. During periods of local
economic crises, foreign currencies may be devalued significantly against the U.S. dollar, reducing our margins. Actions to recover
margins may result in lower volume and a weaker competitive position.
The repatriation of our foreign earnings, changes in the earnings mix, and changes in U.S. tax laws may increase our effective
tax rate. Our ability to receive payments from foreign subsidiaries or to repatriate royalties and dividends could be restricted
by local country currency exchange controls.
Because we are a U.S. holding company, our most significant source of funds is distributions from our non-U.S. subsidiaries. Under
current U.S. tax law, in general we do not pay U.S. taxes on our foreign earnings until they are repatriated to the U.S. as distributions
from our non-U.S. subsidiaries. These distributions may result in a residual U.S. tax cost. It may be advantageous to us in certain
circumstances to significantly increase the amount of such distributions, which could result in a material increase in our overall effective
tax rate. Additionally, the Obama Administration has indicated that it favors changes in U.S. tax law that would fundamentally change
how our earnings are taxed in the U.S. If enacted and depending upon its precise terms, such legislation could increase our overall effective
tax rate. Certain countries in which we operate have adopted or could institute currency exchange controls that limit or prohibit our local
subsidiaries' ability to make payments outside the country.
Our ability to grow may be limited by our inability to introduce new products, enter new markets or to improve our margins
through higher pricing and improvements in our brand and geographic mix.
Our profitability may suffer if we are unable to introduce new products or enter new markets successfully, to raise prices or maintain an
acceptable proportion of our sales of higher margin products and sales in higher margin geographies.
We may be unable to expand our brand portfolio through successful acquisitions or the development of strategic business
relationships.
One element of our growth strategy is to strengthen our brand portfolio and market positions through selective acquisitions and the
development of strategic business relationships. Acquisition and strategic business development opportunities are limited and present
risks of failing to achieve efficient and effective integration, strategic objectives and anticipated revenue improvements and cost savings.
There is no assurance that we will be able to acquire attractive businesses on favorable terms, or that future acquisitions or strategic
business developments will be accretive to earnings.
10
Government mandated prices, production control programs, shifts in crops driven by economic conditions and the impact
of climate change may increase the cost or reduce the quality of the tobacco and other agricultural products used to manufacture
our products.
As with other agricultural commodities, the price of tobacco leaf and cloves can be influenced by imbalances in supply and demand, and
crop quality can be influenced by variations in weather patterns, including those caused by climate change. Tobacco production in certain
countries is subject to a variety of controls, including government mandated prices and production control programs. Changes in the
patterns of demand for agricultural products could cause farmers to plant less tobacco. Any significant change in tobacco leaf and clove
prices, quality and quantity could affect our profitability and our business.
Our ability to implement our strategy of attracting and retaining the best global talent may be impaired by the decreasing
social acceptance of cigarette smoking.
The tobacco industry competes for talent with consumer products and other companies that enjoy greater societal acceptance. As a result,
we may be unable to attract and retain the best global talent.
The failure of our information systems to function as intended or their penetration by outside parties with the intent to corrupt
them could result in business disruption, litigation and regulatory action, and loss of revenue, assets or personal or other sensitive
data.
We use information systems to help manage business processes, collect and interpret business data and communicate internally and
externally with employees, suppliers, customers and others. Some of these information systems are managed by third-party service
providers. We have backup systems and business continuity plans in place, and we take care to protect our systems and data from
unauthorized access. Nevertheless, failure of our systems to function as intended, or penetration of our systems by outside parties intent
on extracting or corrupting information or otherwise disrupting business processes, could result in loss of revenue, assets or personal or
other sensitive data, litigation and regulatory action, cause damage to our reputation and that of our brands and result in significant
remediation and other costs to us.
We may be required to replace third-party contract manufacturers or service providers with our own resources.
In certain instances, we contract with third parties to manufacture some of our products or product parts or to provide other services. We
may be unable to renew these agreements on satisfactory terms for numerous reasons, including government regulations. Accordingly,
our costs may increase significantly if we must replace such third parties with our own resources.
Item 1B. Unresolved Staff Comments.
None.
Item 2. Properties.
At December 31, 2014, we operated and owned 50 manufacturing facilities and maintained contract manufacturing relationships with
23 third-party manufacturers across 23 markets. In addition, we work with 38 third-party operators in Indonesia who manufacture our
hand-rolled cigarettes.
PMI-Owned Manufacturing Facilities
Fully integrated
Make-pack
Other
Total
EU
EEMA
Asia
8
—
4
12
9
—
10
Latin
America
&
Canada
8
2
3
14
9
2
1
14
TOTAL
34
4
412
50
In 2014, 25 of our facilities each manufactured over 10 billion cigarettes, of which six facilities each produced over 30 billion units. Our
largest factories are in St. Petersburg and Krasnodar (Russia), Marikina and Batangas (Philippines), Izmir (Turkey), Berlin (Germany),
11
Krakow (Poland), Sukorejo and Karawang (Indonesia), Merlo (Argentina), Kharkiv (Ukraine), and Guadalajara (Mexico). Our
smallest factories are mostly in Latin America and Asia, where due to tariff and other constraints we have established small manufacturing
units in individual markets, several of which are make-pack operations. We will continue to optimize our manufacturing base, taking into
consideration the evolution of trade blocks.
The plants and properties owned or leased and operated by our subsidiaries are maintained in good condition and are believed to be
suitable and adequate for our present needs.
In 2012, we announced that we are working on all aspects that will lead to the commercialization of RRPs in the 2016 to 2017 period.
On January 10, 2014, we announced an investment of up to €500 million to develop our first manufacturing facility in the European
Union and an associated pilot plant near Bologna, Italy, to produce RRPs. On October 10, 2014, the pilot plant officially opened for
production. Once fully operational by 2016, the factory and pilot plant combined annual production capacity is expected to reach up to
30 billion units.
Item 3.
Legal Proceedings.
Tobacco-Related Litigation
Legal proceedings covering a wide range of matters are pending or threatened against us, and/or our subsidiaries, and/or our indemnitees
in various jurisdictions. Our indemnitees include distributors, licensees and others that have been named as parties in certain cases and
that we have agreed to defend, as well as to pay costs and some or all of judgments, if any, that may be entered against them. Pursuant
to the terms of the Distribution Agreement between Altria and PMI, PMI will indemnify Altria and Philip Morris USA Inc. ("PM USA"),
a U.S. tobacco subsidiary of Altria, for tobacco product claims based in substantial part on products manufactured by PMI or contract
manufactured for PMI by PM USA, and PM USA will indemnify PMI for tobacco product claims based in substantial part on products
manufactured by PM USA, excluding tobacco products contract manufactured for PMI.
It is possible that there could be adverse developments in pending cases against us and our subsidiaries. An unfavorable outcome or
settlement of pending tobacco-related litigation could encourage the commencement of additional litigation.
Damages claimed in some of the tobacco-related litigation are significant and, in certain cases in Brazil, Canada and Nigeria, range into
the billions of U.S. dollars. The variability in pleadings in multiple jurisdictions, together with the actual experience of management in
litigating claims, demonstrate that the monetary relief that may be specified in a lawsuit bears little relevance to the ultimate outcome.
Much of the tobacco-related litigation is in its early stages, and litigation is subject to uncertainty. However, as discussed below, we have
to date been largely successful in defending tobacco-related litigation.
We and our subsidiaries record provisions in the consolidated financial statements for pending litigation when we determine that an
unfavorable outcome is probable and the amount of the loss can be reasonably estimated. At the present time, while it is reasonably
possible that an unfavorable outcome in a case may occur, after assessing the information available to it (i) management has not concluded
that it is probable that a loss has been incurred in any of the pending tobacco-related cases; (ii) management is unable to estimate the
possible loss or range of loss for any of the pending tobacco-related cases; and (iii) accordingly, no estimated loss has been accrued in
the consolidated financial statements for unfavorable outcomes in these cases, if any. Legal defense costs are expensed as incurred.
It is possible that our consolidated results of operations, cash flows or financial position could be materially affected in a particular fiscal
quarter or fiscal year by an unfavorable outcome or settlement of certain pending litigation. Nevertheless, although litigation is subject
to uncertainty, we and each of our subsidiaries named as a defendant believe, and each has been so advised by counsel handling the
respective cases, that we have valid defenses to the litigation pending against us, as well as valid bases for appeal of adverse verdicts, if
any. All such cases are, and will continue to be, vigorously defended. However, we and our subsidiaries may enter into settlement
discussions in particular cases if we believe it is in our best interests to do so.
To date, we have paid one judgment in a tobacco-related case. That judgment, including costs, was approximately €1,400 (approximately
$1,800), and that payment was made in order to appeal an Italian small claims case, which was subsequently reversed on appeal. To date,
no tobacco-related case has been finally resolved in favor of a plaintiff against us, our subsidiaries or indemnitees.
12
The table below lists the number of tobacco-related cases pending against us and/or our subsidiaries or indemnitees as of February 15,
2015, December 31, 2013 and December 31, 2012:
Type of Case
Individual Smoking and Health Cases
Smoking and Health Class Actions
Health Care Cost Recovery Actions
Lights Class Actions
Individual Lights Cases
Public Civil Actions
Number of
Cases Pending as of
February 15, 2015
Number of Cases
Pending as of
December 31, 2013
Number of Cases
Pending as of
December 31, 2012
62
11
16
-
2
2
62
11
15
1
2
3
76
11
15
2
7
4
Since 1995, when the first tobacco-related litigation was filed against a PMI entity, 433 Smoking and Health, Lights, Health Care Cost
Recovery, and Public Civil Actions in which we and/or one of our subsidiaries and/or indemnitees were a defendant have been terminated
in our favor. Ten cases have had decisions in favor of plaintiffs. Nine of these cases have subsequently reached final resolution in our
favor and one remains on appeal.
13
The table below lists the verdicts and post-trial developments in the following cases where verdicts were returned in favor of plaintiffs:
Date
September
2009
Location of
Court/Name of
Plaintiff
Brazil/Bernhardt
Type of
Case
Individual Smoking
and Health
Verdict
The Civil Court of Rio de
Janeiro found for plaintiff
and ordered Philip Morris
Brasil to pay R$13,000
(approximately $4,950) in
“moral damages.”
Date
February 2004
Location of
Court/Name of
Plaintiff
Brazil/The Smoker
Health Defense
Association
Type of
Case
Class Action
Verdict
The Civil Court of São
Paulo found defendants
liable without hearing
evidence. The court did not
assess actual damages,
which were to be assessed
in a second phase of the
case. The size of the class
was not defined in the
ruling.
14
Post-Trial
Developments
Philip Morris Brasil filed its appeal
against the decision on the merits with
the Court of Appeals in November 2009.
In February 2010, without addressing
the merits, the Court of Appeals
annulled the trial court's decision and
remanded the case to the trial court to
issue a new ruling, which was required
to address certain compensatory
damage claims made by the plaintiff that
the trial court did not address in its
original ruling. In July 2010, the trial
court reinstated its original decision,
while specifically rejecting the
compensatory damages claim. Philip
Morris Brasil appealed this decision.
In March 2011, the Court of Appeals
affirmed the trial court's decision and
denied Philip Morris Brasil's appeal.
The Court of Appeals increased the
amount of damages awarded to the
plaintiff to R$100,000 (approximately
$38,050). Philip Morris Brasil
appealed. In December 2014, the
Superior Court of Justice granted PMB's
appeal reversing the lower court's
judgment and dismissing plaintiff's
claim. Plaintiff failed to appeal. The
case is now terminated, and we will no
longer report it.
Post-Trial
Developments
In April 2004, the court clarified its
ruling, awarding “moral damages” of R
$1,000 (approximately $380) per
smoker per full year of smoking plus
interest at the rate of 1% per month, as
of the date of the ruling. The court did
not award actual damages, which were
to be assessed in the second phase of the
case. The size of the class was not
estimated. Defendants appealed to the
São Paulo Court of Appeals, which
annulled the ruling in November 2008,
finding that the trial court had
inappropriately ruled without hearing
evidence and returned the case to the
trial court for further proceedings. In
May 2011, the trial court dismissed the
claim. Plaintiff has appealed. In
addition, the defendants filed a
constitutional appeal to the Federal
Supreme Tribunal on the basis that the
plaintiff did not have standing to bring
the lawsuit. This appeal is still pending.
Pending claims related to tobacco products generally fall within the following categories:
Smoking and Health Litigation: These cases primarily allege personal injury and are brought by individual plaintiffs or on behalf of a
class or purported class of individual plaintiffs. Plaintiffs' allegations of liability in these cases are based on various theories of recovery,
including negligence, gross negligence, strict liability, fraud, misrepresentation, design defect, failure to warn, breach of express and
implied warranties, violations of deceptive trade practice laws and consumer protection statutes. Plaintiffs in these cases seek various
forms of relief, including compensatory and other damages, and injunctive and equitable relief. Defenses raised in these cases include
licit activity, failure to state a claim, lack of defect, lack of proximate cause, assumption of the risk, contributory negligence, and statute
of limitations.
As of February 15, 2015, there were a number of smoking and health cases pending against us, our subsidiaries or indemnitees, as follows:
• 62 cases brought by individual plaintiffs in Argentina (23), Brazil (23), Canada (2), Chile (7), Costa Rica (2), Greece (1), Italy
(2), the Philippines (1) and Scotland (1), compared with 62 such cases on December 31, 2013, and 76 cases on December 31,
2012; and
• 11 cases brought on behalf of classes of individual plaintiffs in Brazil (2) and Canada (9), compared with 11 such cases on
December 31, 2013 and December 31, 2012.
In the first class action pending in Brazil, The Smoker Health Defense Association (ADESF) v. Souza Cruz, S.A. and Philip Morris
Marketing, S.A., Nineteenth Lower Civil Court of the Central Courts of the Judiciary District of São Paulo, Brazil, filed July 25, 1995,
our subsidiary and another member of the industry are defendants. The plaintiff, a consumer organization, is seeking damages for smokers
and former smokers and injunctive relief. The verdict and post-trial developments in this case are described in the above table.
In the second class action pending in Brazil, Public Prosecutor of São Paulo v. Philip Morris Brasil Industria e Comercio Ltda., Civil
Court of the City of São Paulo, Brazil, filed August 6, 2007, our subsidiary is a defendant. The plaintiff, the Public Prosecutor of the State
of São Paulo, is seeking (i) damages on behalf of all smokers nationwide, former smokers, and their relatives; (ii) damages on behalf of
people exposed to environmental tobacco smoke nationwide, and their relatives; and (iii) reimbursement of the health care costs allegedly
incurred for the treatment of tobacco-related diseases by all Brazilian States and Municipalities, and the Federal District. In an interim
ruling issued in December 2007, the trial court limited the scope of this claim to the State of São Paulo only. In December 2008, the
Seventh Civil Court of São Paulo issued a decision declaring that it lacked jurisdiction because the case involved issues similar to the
ADESF case discussed above and should be transferred to the Nineteenth Lower Civil Court in São Paulo where the ADESF case is
pending. The court further stated that these cases should be consolidated for the purposes of judgment. In April 2010, the São Paulo Court
of Appeals reversed the Seventh Civil Court's decision that consolidated the cases, finding that they are based on different legal claims
and are progressing at different stages of proceedings. This case was returned to the Seventh Civil Court of São Paulo, and our subsidiary
filed its closing arguments in December 2010. In March 2012, the trial court dismissed the case on the merits. In January 2014, the São
Paulo Court of Appeals rejected plaintiff’s appeal and affirmed the trial court decision. In July 2014, plaintiff appealed to the Superior
Court of Justice.
In the first class action pending in Canada, Cecilia Letourneau v. Imperial Tobacco Ltd., Rothmans, Benson & Hedges Inc. and JTI
Macdonald Corp., Quebec Superior Court, Canada, filed in September 1998, our subsidiary and other Canadian manufacturers are
defendants. The plaintiff, an individual smoker, is seeking compensatory and punitive damages for each member of the class who is
deemed addicted to smoking. The class was certified in 2005. In February 2011, the trial court ruled that the federal government would
remain as a third party in the case. In November 2012, the Court of Appeals dismissed defendants' third-party claims against the federal
government. Trial began in March 2012 and concluded in December 2014. The parties now await the judgment. There is no fixed time
period by which the trial court must issue its decision.
In the second class action pending in Canada, Conseil Québécois Sur Le Tabac Et La Santé and Jean-Yves Blais v. Imperial Tobacco Ltd.,
Rothmans, Benson & Hedges Inc. and JTI Macdonald Corp., Quebec Superior Court, Canada, filed in November 1998, our subsidiary
and other Canadian manufacturers are defendants. The plaintiffs, an anti-smoking organization and an individual smoker, are seeking
compensatory and punitive damages for each member of the class who allegedly suffers from certain smoking-related diseases. The class
was certified in 2005. In February 2011, the trial court ruled that the federal government would remain as a third party in the case. In
November 2012, the Court of Appeals dismissed defendants' third-party claims against the federal government. Trial began in March
2012 and concluded in December 2014. The parties now await the judgment. There is no fixed time period by which the trial court must
issue its decision.
In the third class action pending in Canada, Kunta v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench, Winnipeg,
Canada, filed June 12, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
15
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic obstructive pulmonary disease
(“COPD”), severe asthma, and mild reversible lung disease resulting from the use of tobacco products. She is seeking compensatory and
punitive damages on behalf of a proposed class comprised of all smokers, their estates, dependents and family members, as well as
restitution of profits, and reimbursement of government health care costs allegedly caused by tobacco products. In September 2009,
plaintiff's counsel informed defendants that he did not anticipate taking any action in this case while he pursues the class action filed in
Saskatchewan (see description of Adams, below).
In the fourth class action pending in Canada, Adams v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench,
Saskatchewan, Canada, filed July 10, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the
industry are defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and COPD resulting from the
use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who
have smoked a minimum of 25,000 cigarettes and have allegedly suffered, or suffer, from COPD, emphysema, heart disease, or cancer,
as well as restitution of profits. Preliminary motions are pending.
In the fifth class action pending in Canada, Semple v. Canadian Tobacco Manufacturers' Council, et al., The Supreme Court (trial court),
Nova Scotia, Canada, filed June 18, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the
industry are defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and COPD resulting from the
use of tobacco products. He is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers, their
estates, dependents and family members, as well as restitution of profits, and reimbursement of government health care costs allegedly
caused by tobacco products. No activity in this case is anticipated while plaintiff's counsel pursues the class action filed in Saskatchewan
(see description of Adams, above).
In the sixth class action pending in Canada, Dorion v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench, Alberta,
Canada, filed June 15, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic bronchitis and severe sinus
infections resulting from the use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class
comprised of all smokers, their estates, dependents and family members, restitution of profits, and reimbursement of government health
care costs allegedly caused by tobacco products. To date, we, our subsidiaries, and our indemnitees have not been properly served with
the complaint. No activity in this case is anticipated while plaintiff's counsel pursues the class action filed in Saskatchewan (see description
of Adams, above).
In the seventh class action pending in Canada, McDermid v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia,
Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and heart disease resulting from the use
of tobacco products. He is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who were
alive on June 12, 2007, and who suffered from heart disease allegedly caused by smoking, their estates, dependents and family members,
plus disgorgement of revenues earned by the defendants from January 1, 1954, to the date the claim was filed.
In the eighth class action pending in Canada, Bourassa v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia,
Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, the heir to a deceased smoker, alleges that the decedent was addicted to tobacco products and suffered from
emphysema resulting from the use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class
comprised of all smokers who were alive on June 12, 2007, and who suffered from chronic respiratory diseases allegedly caused by
smoking, their estates, dependents and family members, plus disgorgement of revenues earned by the defendants from January 1, 1954,
to the date the claim was filed. In December 2014, the plaintiff filed an amended statement of claim.
In the ninth class action pending in Canada, Suzanne Jacklin v. Canadian Tobacco Manufacturers' Council, et al., Ontario Superior Court
of Justice, filed June 20, 2012, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and COPD resulting from the use of
tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who have
smoked a minimum of 25,000 cigarettes and have allegedly suffered, or suffer, from COPD, heart disease, or cancer, as well as restitution
of profits. Plaintiff's counsel has indicated that he does not intend to take any action in this case in the near future.
Health Care Cost Recovery Litigation: These cases, brought by governmental and non-governmental plaintiffs, seek reimbursement of
health care cost expenditures allegedly caused by tobacco products. Plaintiffs' allegations of liability in these cases are based on various
theories of recovery including unjust enrichment, negligence, negligent design, strict liability, breach of express and implied warranties,
violation of a voluntary undertaking or special duty, fraud, negligent misrepresentation, conspiracy, public nuisance, defective product,
failure to warn, sale of cigarettes to minors, and claims under statutes governing competition and deceptive trade practices. Plaintiffs in
16
these cases seek various forms of relief including compensatory and other damages, and injunctive and equitable relief. Defenses raised
in these cases include lack of proximate cause, remoteness of injury, failure to state a claim, adequate remedy at law, “unclean
hands” (namely, that plaintiffs cannot obtain equitable relief because they participated in, and benefited from, the sale of cigarettes), and
statute of limitations.
As of February 15, 2015, there were 16 health care cost recovery cases pending against us, our subsidiaries or indemnitees in Canada
(10), Korea (1) and Nigeria (5), compared with 15 such cases on December 31, 2013 and December 31, 2012.
In the first health care cost recovery case pending in Canada, Her Majesty the Queen in Right of British Columbia v. Imperial Tobacco
Limited, et al., Supreme Court, British Columbia, Vancouver Registry, Canada, filed January 24, 2001, we, our subsidiaries, our indemnitee
(PM USA), and other members of the industry are defendants. The plaintiff, the government of the province of British Columbia, brought
a claim based upon legislation enacted by the province authorizing the government to file a direct action against cigarette manufacturers
to recover the health care costs it has incurred, and will incur, resulting from a “tobacco related wrong.” The Supreme Court of Canada
has held that the statute is constitutional. We and certain other non-Canadian defendants challenged the jurisdiction of the court. The
court rejected the jurisdictional challenge. Pre-trial discovery is ongoing.
In the second health care cost recovery case filed in Canada, Her Majesty the Queen in Right of New Brunswick v. Rothmans Inc., et al.,
Court of Queen's Bench of New Brunswick, Trial Court, New Brunswick, Fredericton, Canada, filed March 13, 2008, we, our subsidiaries,
our indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the
province of New Brunswick based on legislation enacted in the province. This legislation is similar to the law introduced in British
Columbia that authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has
incurred, and will incur, as a result of a “tobacco related wrong.” Pre-trial discovery is ongoing.
In the third health care cost recovery case filed in Canada, Her Majesty the Queen in Right of Ontario v. Rothmans Inc., et al., Ontario
Superior Court of Justice, Toronto, Canada, filed September 29, 2009, we, our subsidiaries, our indemnitees (PM USA and Altria), and
other members of the industry are defendants. The claim was filed by the government of the province of Ontario based on legislation
enacted in the province. This legislation is similar to the laws introduced in British Columbia and New Brunswick that authorize the
government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result
of a “tobacco related wrong.” Preliminary motions are pending.
In the fourth health care cost recovery case filed in Canada, Attorney General of Newfoundland and Labrador v. Rothmans Inc., et al.,
Supreme Court of Newfoundland and Labrador, St. Johns, Canada, filed February 8, 2011, we, our subsidiaries, our indemnitees (PM
USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Newfoundland
and Labrador based on legislation enacted in the province that is similar to the laws introduced in British Columbia, New Brunswick and
Ontario. The legislation authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs
it has incurred, and will incur, as a result of a “tobacco related wrong.” Preliminary motions are pending.
In the fifth health care cost recovery case filed in Canada, Attorney General of Quebec v. Imperial Tobacco Limited, et al., Superior Court
of Quebec, Canada, filed June 8, 2012, we, our subsidiary, our indemnitee (PM USA), and other members of the industry are defendants.
The claim was filed by the government of the province of Quebec based on legislation enacted in the province that is similar to the laws
enacted in several other Canadian provinces. The legislation authorizes the government to file a direct action against cigarette manufacturers
to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” In December 2014, defendants
began filing their statements of defense.
In the sixth health care cost recovery case filed in Canada, Her Majesty in Right of Alberta v. Altria Group, Inc., et al., Supreme Court
of Queen's Bench Alberta, Canada, filed June 8, 2012, we, our subsidiaries, our indemnitees (PM USA and Altria), and other members
of the industry are defendants. The claim was filed by the government of the province of Alberta based on legislation enacted in the
province that is similar to the laws enacted in several other Canadian provinces. The legislation authorizes the government to file a direct
action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related
wrong.” Preliminary motions are pending.
In the seventh health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Manitoba v. Rothmans,
Benson & Hedges, Inc., et al., The Queen's Bench, Winnipeg Judicial Centre, Canada, filed May 31, 2012, we, our subsidiaries, our
indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the
province of Manitoba based on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces.
The legislation authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has
incurred, and will incur, as a result of a “tobacco related wrong.” In September 2014, defendants filed their statements of defense. Discovery
is scheduled to begin in 2017.
17
In the eighth health care cost recovery case filed in Canada, The Government of Saskatchewan v. Rothmans, Benson & Hedges Inc., et
al., Queen's Bench, Judicial Centre of Saskatchewan, Canada, filed June 8, 2012, we, our subsidiaries, our indemnitees (PM USA and
Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Saskatchewan based
on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces. The legislation authorizes
the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a
result of a “tobacco related wrong.” Defendants will file their defenses in 2015, and discovery is scheduled to begin in 2017.
In the ninth health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Prince Edward Island v.
Rothmans, Benson & Hedges Inc., et al., Supreme Court of Prince Edward Island (General Section), Canada, filed September 10, 2012,
we, our subsidiaries, our indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by
the government of the province of Prince Edward Island based on legislation enacted in the province that is similar to the laws enacted
in several other Canadian provinces. The legislation authorizes the government to file a direct action against cigarette manufacturers to
recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” Defendants will file their defenses
in 2015, and discovery is scheduled to begin in 2017.
In the tenth health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Nova Scotia v. Rothmans,
Benson & Hedges Inc., et al., Supreme Court of Nova Scotia, Canada, filed January 2, 2015, we, our subsidiaries, our indemnitees (PM
USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Nova
Scotia based on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces. The legislation
authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will
incur, as a result of a “tobacco related wrong.” In January 2015, we, our subsidiaries, and our indemnitees were served with the Statement
of Claim. Preliminary motions and defenses will be filed in 2015, and discovery is scheduled to begin in 2017.
In the first health care cost recovery case in Nigeria, The Attorney General of Lagos State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Lagos State, Lagos, Nigeria, filed March 13, 2008, we and other members of the industry are defendants. Plaintiff
seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We are in the process
of making challenges to service and the court's jurisdiction. Currently, the case is stayed in the trial court pending the appeals of certain
co-defendants relating to service objections.
In the second health care cost recovery case in Nigeria, The Attorney General of Kano State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Kano State, Kano, Nigeria, filed May 9, 2007, we and other members of the industry are defendants. Plaintiff seeks
reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We are in the process
of making challenges to service and the court's jurisdiction. Currently, the case is stayed in the trial court pending the appeals of certain
co-defendants relating to service objections.
In the third health care cost recovery case in Nigeria, The Attorney General of Gombe State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Gombe State, Gombe, Nigeria, filed October 17, 2008, we and other members of the industry are defendants. Plaintiff
seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In February 2011, the
court ruled that the plaintiff had not complied with the procedural steps necessary to serve us. As a result of this ruling, plaintiff must re-
serve its claim. We have not yet been re-served.
In the fourth health care cost recovery case in Nigeria, The Attorney General of Oyo State, et al., v. British American Tobacco (Nigeria)
Limited, et al., High Court of Oyo State, Ibadan, Nigeria, filed May 25, 2007, we and other members of the industry are defendants.
Plaintiffs seek reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs
of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We challenged
service as improper. In June 2010, the court ruled that plaintiffs did not have leave to serve the writ of summons on the defendants and
that they must re-serve the writ. We have not yet been re-served.
In the fifth health care cost recovery case in Nigeria, The Attorney General of Ogun State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Ogun State, Abeokuta, Nigeria, filed February 26, 2008, we and other members of the industry are defendants.
Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs
of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In May 2010,
the trial court rejected our service objections. We have appealed.
18
In the health care cost recovery case in Korea, the National Health Insurance Service v. KT&G, et. al., filed April 14, 2014, our subsidiary
and other Korean manufacturers are defendants. Plaintiff alleges that defendants concealed the health hazards of smoking, marketed to
youth, added ingredients to make their products more harmful and addictive, and misled consumers into believing that Lights cigarettes
are safer than regular cigarettes. The National Health Insurance Service seeks to recover approximately $53.7 million allegedly incurred
in treating 3,484 patients with small cell lung cancer, squamous cell lung cancer, and squamous cell laryngeal cancer from 2003 to 2012.
Lights Cases: These cases, brought by individual plaintiffs, or on behalf of a class of individual plaintiffs, allege that the use of the term
“lights” constitutes fraudulent and misleading conduct. Plaintiffs' allegations of liability in these cases are based on various theories of
recovery including misrepresentation, deception, and breach of consumer protection laws. Plaintiffs seek various forms of relief including
restitution, injunctive relief, and compensatory and other damages. Defenses raised include lack of causation, lack of reliance, assumption
of the risk, and statute of limitations.
As of February 15, 2015, there were 2 lights cases brought by individual plaintiffs pending against our subsidiaries or indemnitees in
Chile (1) and Italy (1), compared with 2 such cases on December 31, 2013, and 7 such cases on December 31, 2012.
In the class action previously pending in Israel, El-Roy, et al. v. Philip Morris Incorporated, et al., District Court of Tel-Aviv/Jaffa, Israel,
filed January 18, 2004, our subsidiary and our indemnitees (PM USA and our former importer) were defendants. The plaintiffs filed a
purported class action claiming that the class members were misled by the descriptor “lights” into believing that lights cigarettes are safer
than full flavor cigarettes. The claim sought recovery of the purchase price of lights cigarettes and compensation for distress for each
class member. In November 2012, the court denied class certification and dismissed the individual claims. Plaintiffs appealed to the
Supreme Court. On November 17, 2014, plaintiffs withdrew their appeal at the request of the Supreme Court. The case is now terminated,
and we will no longer report it.
Public Civil Actions: Claims have been filed either by an individual, or a public or private entity, seeking to protect collective or individual
rights, such as the right to health, the right to information or the right to safety. Plaintiffs' allegations of liability in these cases are based
on various theories of recovery including product defect, concealment, and misrepresentation. Plaintiffs in these cases seek various forms
of relief including injunctive relief such as banning cigarettes, descriptors, smoking in certain places and advertising, as well as
implementing communication campaigns and reimbursement of medical expenses incurred by public or private institutions.
As of February 15, 2015, there were 2 public civil actions pending against our subsidiaries in Argentina (1) and Venezuela (1), compared
with 3 such cases on December 31, 2013, and 4 such cases on December 31, 2012.
In the public civil action in Argentina, Asociación Argentina de Derecho de Danos v. Massalin Particulares S.A., et al., Civil Court of
Buenos Aires, Argentina, filed February 26, 2007, our subsidiary and another member of the industry are defendants. The plaintiff, a
consumer association, seeks the establishment of a relief fund for reimbursement of medical costs associated with diseases allegedly
caused by smoking. Our subsidiary filed its answer in September 2007. In March 2010, the case file was transferred to the Federal Court
on Administrative Matters after the Civil Court granted the plaintiff's request to add the national government as a co-plaintiff in the case.
The case is currently in the evidentiary stage.
In the public civil action in Venezuela, Federation of Consumers and Users Associations (“FEVACU”), et al. v. National Assembly of
Venezuela and the Venezuelan Ministry of Health, Constitutional Chamber of the Venezuelan Supreme Court, filed April 29, 2008, we
were not named as a defendant, but the plaintiffs published a notice pursuant to court order, notifying all interested parties to appear in
the case. In January 2009, our subsidiary appeared in the case in response to this notice. The plaintiffs purport to represent the right to
health of the citizens of Venezuela and claim that the government failed to protect adequately its citizens' right to health. The claim asks
the court to order the government to enact stricter regulations on the manufacture and sale of tobacco products. In addition, the plaintiffs
ask the court to order companies involved in the tobacco industry to allocate a percentage of their “sales or benefits” to establish a fund
to pay for the health care costs of treating smoking-related diseases. In October 2008, the court ruled that plaintiffs have standing to file
the claim and that the claim meets the threshold admissibility requirements. In December 2012, the court admitted our subsidiary and
BAT's subsidiary as interested third parties. In February 2013, our subsidiary answered the complaint.
Other Litigation
We are also involved in other litigation arising in the ordinary course of our business. While the outcomes of these proceedings are
uncertain, management does not expect that the ultimate outcomes of other litigation, including any reasonably possible losses in excess
of current accruals, will have a material adverse effect on our consolidated results of operations, cash flows or financial position.
19
Item 4. Mine Safety Disclosures.
Not applicable.
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities.
The principal stock exchange on which our common stock (no par value) is listed is the New York Stock Exchange. At January 30, 2015,
there were approximately 68,300 holders of record of our common stock.
Our common stock is also listed on the NYSE Euronext in Paris and the SIX Swiss Exchange.
20
Performance Graph
The graph below compares the cumulative total shareholder return on PMI's common stock with the cumulative total return for the same
period of PMI's Compensation Survey Group and the S&P 500 Index. The graph assumes the investment of $100 as of December 31,
2009, in PMI common stock (at prices quoted on the New York Stock Exchange) and each of the indices as of the market close and
reinvestment of dividends on a quarterly basis.
Comparison of Five-Year Cumulative Total Shareholder Return
■
PMI
◆
S&P 500 Index
●
PMI Compensation Survey Group (1, 2)
$240
$220
$200
$180
$160
$140
$120
$100
$80
■
◆
●
■
■
◆
●
■
◆
●
■
●
◆
■
●
◆
2009
2010
2011
2012
2013
2014
Date
December 31, 2009
December 31, 2010
December 31, 2011
December 31, 2012
December 31, 2013
December 31, 2014
PMI
$100.00
$127.20
$177.80
$196.70
$213.40
$208.90
PMI Compensation
Survey Group (1,2)
$100.00
$108.20
$123.30
$138.30
$176.90
$184.00
S&P 500 Index
$100.00
$115.10
$117.50
$136.30
$180.40
$205.10
(1) The PMI Compensation Survey Group consists of the following companies with substantial global sales that are direct competitors; or have similar
market capitalization; or are primarily focused on consumer products (excluding high technology and financial services); and are companies for which
comparative executive compensation data are readily available: Bayer AG, British American Tobacco p.l.c., The Coca-Cola Company, Diageo plc,
GlaxoSmithKline, Heineken N.V., Imperial Tobacco Group PLC, Johnson & Johnson, McDonald's Corp.,
International, Inc., Nestlé S.A.,
Novartis AG, PepsiCo, Inc., Pfizer Inc., Roche Holding AG, Unilever NV and PLC and Vodafone Group Plc.
(2) On October 1, 2012,
its North American grocery business, Kraft Foods Group, Inc. (NASDAQ: KRFT).
Survey Group index because of its global footprint. The PMI Compensation Survey Group index total cumulative return calculation weights
International, Inc.'s total shareholder return at 65% of historical Kraft Foods Inc.'s market capitalization on December 31, 2009, based on
International, Inc.'s initial market capitalization relative to the combined market capitalization of
Inc. on October 2, 2012.
International, Inc. (NASDAQ: MDLZ), formerly Kraft Foods Inc., announced that it had completed the spin-off of
International, Inc. was retained in the PMI Compensation
Mondelez-
Mondelez-
International, Inc. and Kraft Foods Group,
Mondelez-
Mondelez-
Mondelez-
Mondelez-
Note: Figures are rounded to the nearest $0.10.
21
Issuer Purchases of Equity Securities During the Quarter Ended December 31, 2014
Our share repurchase activity for each of the three months in the quarter ended December 31, 2014, was as follows:
Period
October 1, 2014 –
October 31, 2014 (1)
November 1, 2014 –
November 30, 2014 (1)
December 1, 2014 –
December 31, 2014 (1)
Pursuant to Publicly Announced
Plans or Programs
October 1, 2014 –
October 31, 2014 (3)
November 1, 2014 –
November 30, 2014 (3)
December 1, 2014 –
December 31, 2014 (3)
For the Quarter Ended
December 31, 2014
Total
Number of
Shares
Repurchased
Average
Price Paid
per Share
Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs(2)
Approximate
Dollar Value
of Shares that
May Yet be
Purchased
Under the Plans
or Programs
2,527,675 $
86.26
137,855,652 $
5,929,019,556
3,028,600 $
87.51
140,884,252 $
5,663,982,894
3,759,144 $
84.31
144,643,396 $
5,347,045,761
9,315,419 $
5,566 $
1,426 $
258,942 $
9,581,353 $
85.88
82.90
88.14
82.14
85.78
(1) On June 13, 2012, our Board of Directors authorized a new share repurchase program of $18 billion over three years. The new
program commenced on August 1, 2012, after the completion of the three-year $12 billion program in July 2012. These share
repurchases have been made pursuant to the $18 billion program. On February 5, 2015, we announced that we do not plan any
share repurchases in 2015. We will revisit the potential for such repurchases as the year unfolds, depending on the currency
environment.
(2) Aggregate number of shares repurchased under the above-mentioned share repurchase program as of the end of the period presented.
(3) Shares repurchased represent shares tendered to us by employees who vested in deferred stock awards and used shares to pay all,
or a portion of, the related taxes.
The other information called for by this Item is included in Item 8, Note 25. Quarterly Financial Data (Unaudited) to the consolidated
financial statements.
22
Item 6. Selected Financial Data
(in millions of dollars, except per share data)
Summary of Operations:
Net revenues
Cost of sales
Excise taxes on products
Gross profit
Operating income
Interest expense, net
Earnings before income taxes
Pre-tax profit margin
Provision for income taxes
Net earnings
Net earnings attributable to noncontrolling
interests
Net earnings attributable to PMI
Basic earnings per share
Diluted earnings per share
Dividends declared per share
Capital expenditures
Depreciation and amortization
Property, plant and equipment, net
Inventories
Total assets
Long-term debt
Total debt
Stockholders' (deficit) equity
Common dividends declared as a % of
Diluted EPS
2014
2013
2012
2011
2010
$
$ 80,106
10,436
50,339
19,331
11,702
1,052
10,650
13.3%
3,097
7,658
165
7,493
4.76
4.76
3.88
1,153
889
6,071
8,592
35,187
26,929
29,455
(11,203)
80,029
10,410
48,812
20,807
13,515
973
12,542
15.7%
3,670
8,850
274
8,576
5.26
5.26
3.58
1,200
882
6,755
9,846
38,168
24,023
27,678
(6,274)
$
$
$
77,393
10,373
46,016
21,004
13,863
859
13,004
76,346
10,678
45,249
20,419
13,342
800
12,542
16.8%
16.4%
3,833
9,154
354
8,800
5.17
5.17
3.24
1,056
898
6,645
8,949
37,670
17,639
22,839
(3,154)
3,653
8,879
288
8,591
4.85
4.85
2.82
897
993
6,250
8,120
35,488
14,828
18,545
551
67,713
9,713
40,505
17,495
11,208
876
10,332
15.3%
2,826
7,498
239
7,259
3.93
3.92
2.44
713
932
6,499
8,317
35,050
13,370
16,502
3,933
81.5%
68.1%
62.7%
58.1%
62.2%
Market price per common share — high/low 91.63-75.28
96.73-82.86 94.13-72.85
79.42-55.85 60.87-42.94
Closing price of common share at year end
Price/earnings ratio at year end — Diluted
Number of common shares outstanding at
year end (millions)
Number of employees
81.45
17
1,547
82,500
87.13
83.64
78.48
17
16
16
1,589
1,654
1,726
58.53
15
1,802
91,100
87,100
78,100
78,300
This Selected Financial Data should be read in conjunction with Item 7 and Item 8.
23
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following discussion should be read in conjunction with the other sections of this Annual Report on Form 10-K, including the
consolidated financial statements and related notes contained in Item 8, and the discussion of risks and cautionary factors that may affect
future results in Item 1A. Risk Factors.
Description of Our Company
We are a holding company whose subsidiaries and affiliates, and their licensees, are engaged in the manufacture and sale of cigarettes,
other tobacco products and other nicotine-containing products in markets outside the United States of America. We manage our business
in four segments:
• European Union;
• Eastern Europe, Middle East & Africa (“EEMA”);
• Asia; and
• Latin America & Canada.
Our products are sold in more than 180 markets and, in many of these markets, they hold the number one or number two market share
position. We have a wide range of premium, mid-price and low-price brands. Our portfolio comprises both international and local
brands.
We use the term net revenues to refer to our operating revenues from the sale of our products, net of sales and promotion incentives.
Our net revenues and operating income are affected by various factors, including the volume of products we sell, the price of our products,
changes in currency exchange rates and the mix of products we sell. Mix is a term used to refer to the proportionate value of premium-
price brands to mid-price or low-price brands in any given market (product mix). Mix can also refer to the proportion of shipment volume
in more profitable markets versus shipment volume in less profitable markets (geographic mix). We often collect excise taxes from our
customers and then remit them to governments, and, in those circumstances, we include the excise taxes in our net revenues and in excise
taxes on products. Our cost of sales consists principally of tobacco leaf, non-tobacco raw materials, labor and manufacturing costs.
Our marketing, administration and research costs include the costs of marketing and selling our products, other costs generally not related
to the manufacture of our products (including general corporate expenses), and costs incurred to develop new products. The most
significant components of our marketing, administration and research costs are marketing and sales expenses and general and
administrative expenses.
Philip Morris International Inc. is a legal entity separate and distinct from our direct and indirect subsidiaries. Accordingly, our right,
and thus the right of our creditors and stockholders, to participate in any distribution of the assets or earnings of any subsidiary is subject
to the prior rights of creditors of such subsidiary, except to the extent that claims of our company itself as a creditor may be recognized.
As a holding company, our principal sources of funds, including funds to make payment on our debt securities, are from the receipt of
dividends and repayment of debt from our subsidiaries. Our principal wholly owned and majority-owned subsidiaries currently are not
limited by long-term debt or other agreements in their ability to pay cash dividends or to make other distributions with respect to their
common stock.
24
Executive Summary
The following executive summary provides significant highlights from the Discussion and Analysis that follows.
• Consolidated Operating Results – The changes in our reported diluted earnings per share (“diluted EPS”) for the year ended
December 31, 2014, from the comparable 2013 amounts, were as follows:
Diluted EPS % Growth
For the year ended December 31, 2013
$
2013 Asset impairment and exit costs
2013 Tax items
Subtotal of 2013 items
2014 Asset impairment and exit costs
2014 Tax items
Subtotal of 2014 items
Currency
Interest
Change in tax rate
Impact of lower shares outstanding and share-based payments
Operations
For the year ended December 31, 2014
$
5.26
0.12
0.02
0.14
(0.26)
—
(0.26)
(0.80)
(0.04)
0.02
0.18
0.26
4.76
(9.5)%
See the discussion of events affecting the comparability of statement of earnings amounts in the Consolidated Operating Results section
of the following Discussion and Analysis.
• Asset Impairment and Exit Costs – During 2014, we recorded pre-tax asset impairment and exit costs of $535 million ($409
million after tax or $0.26 per share) primarily related to the factory closures in the Netherlands, Australia and Canada and the
restructuring of the U.S. leaf purchasing model. During 2013, we recorded pre-tax asset impairment and exit costs of $309 million
($202 million after tax and noncontrolling interests, or $0.12 per share) related to the termination of distribution agreements in the
Eastern Europe, Middle East & Africa and Asia segments, as well as the restructuring of our global and regional functions based in
Switzerland and Australia.
On April 4, 2014, we announced the initiation by our affiliate, Philip Morris Holland B.V. ("PMH"), of consultations with employee
representatives on a proposal to discontinue cigarette production at its factory located in Bergen op Zoom, the Netherlands. PMH
reached an agreement with the trade unions and their members on a social plan, and ceased cigarette production on September 1,
2014. PMI expects to incur a total pre-tax charge of approximately $547 million for the total program. During 2014, we recorded
pre-tax asset impairment and exist costs of $489 million. For further details, see the Asset Impairment and Exit Costs section of the
following Discussion and Analysis.
• Income Taxes - Our effective income tax rate for 2014 decreased by 0.2 percentage points to 29.1%. The effective tax rate for
2014 was unfavorably impacted by the above asset impairment and exit costs related to the factory closures. The 2013 effective tax
rate was unfavorably impacted by the additional expense associated with the enactment of the American Taxpayer Relief Act of
2012 ($17 million) and the enactment of tax law changes in Mexico ($14 million), which decreased our diluted EPS by $0.02 per
share in 2013. Excluding the impact of these items, the change in tax rate that increased our diluted EPS by $0.02 per share in 2014
was primarily due to earnings mix by taxing jurisdiction and repatriation cost differences.
• Currency – The unfavorable currency impact during 2014 was due primarily to the Argentine peso, Australian dollar, Canadian
dollar, Euro, Indonesian rupiah, Japanese yen, Kazakhstan tenge, Russian ruble, Turkish lira and the Ukraine hryvnia.
• Interest – The unfavorable impact of interest was due primarily to higher average debt levels, partially offset by lower average
interest rates on debt.
25
• Lower Shares Outstanding and Share-Based Payments – The favorable diluted EPS impact was due to the repurchase of our
common stock pursuant to our share repurchase program.
• Operations – The increase in diluted EPS of $0.26 from our operations in the table above was due to the following segments:
• EEMA: Higher pricing and higher equity income in unconsolidated subsidiaries derived from our investments in North Africa
and Russia, partially offset by higher manufacturing costs, unfavorable volume/mix and higher marketing, administration and
research costs; and
• Latin America & Canada: Higher pricing, partially offset by higher marketing, administration and research costs, unfavorable
volume/mix and higher manufacturing costs; partially offset by:
• European Union: Higher marketing, administration and research costs, higher manufacturing costs and unfavorable volume/
mix, partially offset by higher pricing; and
• Asia: Unfavorable volume/mix and higher manufacturing costs, partially offset by higher pricing.
For further details, see the Consolidated Operating Results and Operating Results by Business Segment sections of the following
Discussion and Analysis.
• 2015 Forecasted Results – On February 5, 2015, we announced our forecast for 2015 full-year reported diluted EPS to be in a range
of $4.27 to $4.37, at prevailing exchange rates at that time, versus $4.76 in 2014. Excluding an unfavorable currency impact, at then-
prevailing rates, of approximately $1.15 per share for the full-year 2015, the reported diluted earnings per share range represents an
increase of 8% to 10% versus adjusted diluted earnings per share of $5.02 in 2014. This forecast includes incremental spending versus
2014 for our Reduced-Risk Product, iQOS. The spending, which is skewed towards the second half of the year, will support our plans
for national expansion in Japan and Italy, as well as pilot or national launches in additional markets, later in 2015. This forecast does not
include any share repurchases in 2015. The company will revisit the potential for repurchases as the year unfolds, depending on the
currency environment.
We calculated 2014 adjusted diluted EPS as reported diluted EPS of $4.76, plus the $0.26 per share charge related to asset impairment
and exit costs.
Adjusted diluted EPS is not a measure under accounting principles generally accepted in the United States of America ("U.S. GAAP").
We define adjusted diluted EPS as reported diluted EPS adjusted for asset impairment and exit costs, discrete tax items and unusual
items. We believe it is appropriate to disclose this measure as it represents core earnings, improves comparability and helps investors
analyze business performance and trends. Adjusted diluted EPS should be considered neither in isolation nor as a substitute for reported
diluted EPS prepared in accordance with U.S. GAAP.
This 2015 guidance excludes the impact of future acquisitions, unanticipated asset impairment and exit cost charges, future changes in
currency exchange rates and any unusual events. The factors described in Item 1A. Risk Factors represent continuing risks to this forecast.
Discussion and Analysis
Critical Accounting Policies and Estimates
Item 8, Note 2. Summary of Significant Accounting Policies to our consolidated financial statements includes a summary of the significant
accounting policies and methods used in the preparation of our consolidated financial statements. In most instances, we must use a
particular accounting policy or method because it is the only one that is permitted under U.S. GAAP.
The preparation of financial statements requires that we use estimates and assumptions that affect the reported amounts of our assets,
liabilities, net revenues and expenses, as well as our disclosure of contingencies. If actual amounts differ from previous estimates, we
include the revisions in our consolidated results of operations in the period during which we know the actual amounts. Historically,
aggregate differences, if any, between our estimates and actual amounts in any year have not had a significant impact on our consolidated
financial statements.
26
The selection and disclosure of our critical accounting policies and estimates have been discussed with our Audit Committee. The
following is a discussion of the more significant assumptions, estimates, accounting policies and methods used in the preparation of our
consolidated financial statements:
• Revenue Recognition – As required by U.S. GAAP, we recognize revenues, net of sales and promotion incentives. Our net revenues
include excise taxes and shipping and handling charges billed to our customers. Our net revenues are recognized upon shipment or
delivery of goods when title and risk of loss pass to our customers. We record shipping and handling costs paid to third parties as part
of cost of sales.
• Goodwill and Non-Amortizable Intangible Assets Valuation – We test goodwill and non-amortizable intangible assets annually for
impairment or more frequently if events occur that would warrant such review. We perform our annual impairment analysis in the first
quarter of each year. The impairment analysis involves comparing the fair value of each reporting unit or non-amortizable intangible
asset to the carrying value. If the carrying value exceeds the fair value, goodwill or a non-amortizable intangible asset is considered
impaired. To determine the fair value of goodwill, we primarily use a discounted cash flow model, supported by the market approach
using earnings multiples of comparable companies. To determine the fair value of non-amortizable intangible assets, we primarily use
a discounted cash flow model applying the relief-from-royalty method. These discounted cash flow models include management
assumptions relevant for forecasting operating cash flows, which are subject to changes in business conditions, such as volumes and
prices, costs to produce, discount rates and estimated capital needs. Management considers historical experience and all available
information at the time the fair values are estimated, and we believe these assumptions are consistent with the assumptions a hypothetical
marketplace participant would use. We concluded that the fair value of our reporting units and non-amortizable intangible assets exceeded
the carrying value, and any reasonable movement in the assumptions would not result in an impairment. Since the March 28, 2008, spin-
off from Altria Group, Inc. ("Altria"), we have not recorded a charge to earnings for an impairment of goodwill or non-amortizable
intangible assets.
• Marketing and Advertising Costs – As required by U.S. GAAP, we record marketing costs as an expense in the year to which costs
relate. We do not defer amounts on our balance sheet. We expense advertising costs during the year in which the costs are incurred. We
record trade promotion costs as a reduction of revenues during the year in which these programs are offered, relying on estimates of
utilization and redemption rates that have been developed from historical information. Such programs include, but are not limited to,
discounts, rebates, in-store display incentives and volume-based incentives. For interim reporting purposes, advertising and certain
consumer incentives are charged to earnings based on estimated sales and related expenses for the full year.
• Employee Benefit Plans – As discussed in Item 8, Note 13. Benefit Plans to our consolidated financial statements, we provide a range
of benefits to our employees and retired employees, including pensions, postretirement health care and postemployment benefits (primarily
severance). We record annual amounts relating to these plans based on calculations specified by U.S. GAAP. These calculations include
various actuarial assumptions, such as discount rates, assumed rates of return on plan assets, compensation increases and turnover rates.
We review actuarial assumptions on an annual basis and make modifications to the assumptions based on current rates and trends when
it is deemed appropriate to do so. As permitted by U.S. GAAP, any effect of the modifications is generally amortized over future periods.
We believe that the assumptions utilized in calculating our obligations under these plans are reasonable based upon advice from our
actuaries.
At December 31, 2014, our discount rate was 3.95% for our U.S. pension plans and 4.10% for our U.S. postretirement plans. These rates
were 85 basis points lower than our 2013 discount rate of 4.80% for U.S. pension plans, and 4.95% for U.S. postretirement plans. Our
weighted-average discount rate assumption for our non-U.S. pension plans decreased to 1.92%, from 3.09% at December 31, 2013. Our
weighted-average discount rate assumption for our non-U.S. postretirement plans was 4.28% at December 31, 2014, and 5.07% at
December 31, 2013. We anticipate that assumption changes, coupled with increased amortization of deferred losses, will increase 2015
pre-tax U.S. and non-U.S. pension and postretirement expense to approximately $246 million as compared with approximately $207
million in 2014, excluding amounts related to early retirement programs. A fifty-basis-point decrease in our discount rate would increase
our 2015 pension and postretirement expense by approximately $55 million, and a fifty-basis-point increase in our discount rate would
decrease our 2015 pension and postretirement expense by approximately $45 million. Similarly, a fifty-basis-point decrease (increase)
in the expected return on plan assets would increase (decrease) our 2015 pension expense by approximately $30 million.
See Item 8, Note 13. Benefit Plans to our consolidated financial statements for a sensitivity discussion of the assumed health care cost
trend rates.
• Income Taxes – Income tax provisions for jurisdictions outside the United States, as well as state and local income tax provisions, are
determined on a separate company basis, and the related assets and liabilities are recorded in our consolidated balance sheets.
27
The extent of our operations involves dealing with uncertainties and judgments in the application of complex tax regulations in a multitude
of jurisdictions. The final taxes paid are dependent upon many factors, including negotiations with taxing authorities in various jurisdictions
and resolution of disputes arising from federal, state, and international tax audits. In accordance with the authoritative guidance for
income taxes, we evaluate potential tax exposures and record tax liabilities for anticipated tax audit issues based on our estimate of
whether, and the extent to which, additional taxes will be due. We adjust these reserves in light of changing facts and circumstances;
however, due to the complexity of some of these uncertainties, the ultimate resolution may result in a payment that is materially different
from our current estimate of the tax liabilities. If our estimate of tax liabilities proves to be less than the ultimate assessment, an additional
charge to expense would result. If payment of these amounts ultimately proves to be less than the recorded amounts, the reversal of the
liabilities would result in tax benefits being recognized in the period when we determine the liabilities are no longer necessary.
The effective tax rates used for interim reporting are based on our full-year geographic earnings mix projections and cash repatriation
plans. Changes in currency exchange rates, earnings mix by taxing jurisdiction or in cash repatriation plans could have an impact on
the effective tax rates, which we monitor each quarter. Significant judgment is required in determining income tax provisions and in
evaluating tax positions.
At December 31, 2014, applicable United States federal income taxes and foreign withholding taxes have not been provided on
approximately $23 billion of accumulated earnings of foreign subsidiaries that are expected to be permanently reinvested. These earnings
have been or will be invested to support the growth of our international business. Further, we do not foresee a need to repatriate these
earnings to the U.S. since our U.S. cash requirements are supported by: distributions from foreign entities of earnings that have not been
designated as permanently reinvested; and existing credit facilities. Repatriation of earnings from foreign subsidiaries for which we
have asserted that the earnings are permanently reinvested would result in additional U.S. income and foreign withholding taxes. The
determination of the amount of deferred tax related to these earnings is not practicable due to the complexity of the U.S. foreign tax
credit regime, as well as differences between earnings determined for book and tax purposes mainly resulting from intercompany
transactions, purchase accounting and currency fluctuations.
Prior to the spin-off of PMI by Altria, we were a wholly owned subsidiary of Altria. We participated in a tax-sharing agreement with
Altria for U.S. tax liabilities, and our accounts were included with those of Altria for purposes of its U.S. federal income tax return.
Under the terms of the agreement, taxes were computed on a separate company basis. To the extent that we generated foreign tax credits,
capital losses and other credits that could not be utilized on a separate company basis, but were utilized in Altria’s consolidated U.S.
federal income tax return, we would recognize the resulting benefit in the calculation of our provision for income taxes. We made
payments to, or were reimbursed by, Altria for the tax effects resulting from our inclusion in Altria’s consolidated United States federal
income tax return. On the date of the spin-off of PMI by Altria, we entered into a Tax Sharing Agreement with Altria. The Tax Sharing
Agreement generally governs Altria’s and our respective rights, responsibilities and obligations for pre-distribution periods and for
potential taxes on the spin-off of PMI by Altria. With respect to any potential tax resulting from the spin-off of PMI by Altria, responsibility
for the tax will be allocated to the party that acted (or failed to act) in a manner that resulted in the tax. Beginning March 31, 2008, we
were no longer a member of the Altria consolidated tax return group, and we filed our own U.S. federal consolidated income tax return.
For further details, see Item 8, Note 11. Income Taxes to our consolidated financial statements.
• Hedging – As discussed below in “Market Risk,” we use derivative financial instruments principally to reduce exposures to market
risks resulting from fluctuations in foreign currency exchange and interest rates by creating offsetting exposures. For derivatives to which
we have elected to apply hedge accounting, gains and losses on these derivatives are initially deferred in accumulated other comprehensive
losses on the consolidated balance sheet and recognized in the consolidated statement of earnings in the periods when the related hedged
transactions are also recognized in operating results. If we had elected not to use the hedge accounting provisions gains (losses) deferred
in stockholders’ (deficit) equity would have been recorded in our net earnings for these derivatives.
• Contingencies – As discussed in Item 8, Note 21. Contingencies to our consolidated financial statements, legal proceedings covering
a wide range of matters are pending or threatened against us, and/or our subsidiaries, and/or our indemnitees in various jurisdictions. We
and our subsidiaries record provisions in the consolidated financial statements for pending litigation when we determine that an unfavorable
outcome is probable and the amount of the loss can be reasonably estimated. The variability in pleadings in multiple jurisdictions, together
with the actual experience of management in litigating claims, demonstrate that the monetary relief that may be specified in a lawsuit
bears little relevance to the ultimate outcome. Much of the tobacco-related litigation is in its early stages, and litigation is subject to
uncertainty. At the present time, while it is reasonably possible that an unfavorable outcome in a case may occur, after assessing the
information available to it (i) management has not concluded that it is probable that a loss has been incurred in any of the pending tobacco-
related cases; (ii) management is unable to estimate the possible loss or range of loss for any of the pending tobacco-related cases; and
(iii) accordingly, no estimated loss has been accrued in the consolidated financial statements for unfavorable outcomes in these cases, if
any. Legal defense costs are expensed as incurred.
28
Consolidated Operating Results
Our cigarette volume, net revenues, excise taxes on products and operating companies income by segment were as follows:
(in millions)
Cigarette Volume
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total cigarette volume
(in millions)
Net Revenues
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Net revenues
(in millions)
Excise Taxes on Products
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Excise taxes on products
(in millions)
Operating Income
Operating companies income:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Amortization of intangibles
General corporate expenses
Less:
2014
2013
2012
185,197
287,923
288,128
94,706
855,954
185,096
197,966
296,462
301,324
97,287
880,169
303,828
326,582
98,660
927,036
2014
2013
2012
$
29,058
$
28,303 $
27,338
21,928
19,255
9,865
20,695
20,987
10,044
19,272
21,071
9,712
$
80,106
$
80,029 $
77,393
2014
2013
2012
$
20,219
$
19,707 $
18,812
13,006
10,527
6,587
11,929
10,486
6,690
10,940
9,873
6,391
$
50,339
$ 48,812 $ 46,016
2014
2013
2012
$
3,727
$
4,238 $
4,121
3,187
1,030
(93)
(165)
3,779
4,622
4,187
3,726
5,197
1,134 1,043
(97)
(210)
(93)
(187)
Equity (income)/loss in unconsolidated subsidiaries, net
Operating income
(105)
11,702
$
22
17
$
13,515 $
13,863
As discussed in Item 8, Note 12. Segment Reporting to our consolidated financial statements, we evaluate segment performance and
allocate resources based on operating companies income, which we define as operating income, excluding general corporate expenses
and amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net. We believe it is appropriate to disclose
this measure to help investors analyze the business performance and trends of our various business segments.
29
References to total international cigarette market, total cigarette market, total market and market shares throughout this Discussion and
Analysis reflect our best estimates based on a number of internal and external sources.
The following events that occurred during 2014, 2013 and 2012 affected the comparability of our statement of earnings amounts:
• Asset Impairment and Exit Costs – For the years ended December 31, 2014, 2013 and 2012, pre-tax asset impairment and exit costs
by segment were as follows:
(in millions)
Separation programs:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total separation programs
Contract termination charges:
Eastern Europe, Middle East & Africa
Asia
Total contract termination charges
Asset impairment charges:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total asset impairment charges
Asset impairment and exit costs
2014
2013
2012
$
351
$
2
35
3
391
—
—
—
139
—
—
5
144
13
14
19
5
51
250
8
258
—
—
—
—
—
—
—
13
29
42
—
13
13
5
5
13
5
28
$ 535
$
309
$
83
For further details, see Item 8, Note 5. Asset Impairment and Exit Costs to our consolidated financial statements.
• Acquisitions and Other Business Arrangements – For further details, see Item 8, Note 6. Acquisitions and Other Business
Arrangements to our consolidated financial statements.
2014 compared with 2013
The following discussion compares our consolidated operating results for the year ended December 31, 2014, with the year ended
December 31, 2013.
Our cigarette shipment volume of 856.0 billion units decreased by 2.8%, excluding acquisitions, or 24.3 billion units. The decline in our
cigarette shipment volume was due primarily to:
• EEMA, principally Kazakhstan, Russia and Ukraine, partially offset by Algeria and Turkey;
• Asia, predominantly Japan, reflecting a lower total market, lower market share and the unfavorable impact of an adjustment in
distributor inventories, as well as Australia, Indonesia and Pakistan; and
• Latin America & Canada, principally Canada and Mexico.
The overall declines were partially offset by:
• the positive impact of market share growth in the European Union, EEMA and Latin America & Canada Regions; and
• cigarette shipment volume in the European Union, which was slightly positive.
Our market share increased, or was flat in a number of key markets, including Algeria, Argentina, Austria, Canada, France, Germany,
Italy, Korea, the Netherlands, the Philippines, Poland, Russia, Saudi Arabia, Spain, Switzerland and the United Kingdom.
30
Total cigarette shipments of Marlboro of 283.0 billion units decreased by 2.8%, due primarily to declines in: the European Union, notably
France, Italy and Poland, partly offset by the Czech Republic and Spain; EEMA, notably in Egypt, Russia and Ukraine, partly offset by
Algeria and Saudi Arabia; Asia, due almost entirely to Japan, partly offset by the Philippines; and Latin America & Canada, due
predominantly to Mexico. The overall decline was partially offset by the positive impact of market share growth in the European Union
and EEMA Regions. Market share of Marlboro in Asia and Latin America & Canada was flat.
Total cigarette shipments of Parliament of 47.2 billion units increased by 5.6%, driven by growth in all Regions and notably in Turkey.
Total cigarette shipments of L&M of 94.2 billion units were down by 0.9%, due primarily to EEMA, notably Saudi Arabia and Turkey,
partially offset by slightly increased or essentially flat shipments in the three other Regions. Total cigarette shipments of Bond Street of
43.6 billion units decreased by 2.9%, due predominantly to Kazakhstan, Serbia and Ukraine, partially offset by Australia and Russia.
Total cigarette shipments of Philip Morris of 31.9 billion units decreased by 8.7%, due almost entirely to Japan, principally reflecting
the morphing to Lark, partly offset by growth in the three other Regions. Total cigarette shipments of Chesterfield of 42.1 billion units
increased by 22.6%, driven by growth in all Regions and notably in Italy, Poland and Turkey, partly offset by Russia and Ukraine. Total
cigarette shipments of Lark of 28.5 billion units decreased by 1.3%, due predominantly to Turkey, partly offset by Japan (including the
impact of the morphing of Philip Morris).
Our other tobacco products ("OTP") primarily include tobacco for roll-your-own and make-your-own cigarettes, pipe tobacco, cigars
and cigarillos. Total shipment volume of OTP, in cigarette equivalent units, increased by 3.4% to 33.8 billion cigarette equivalent units,
mainly due to growth in the fine cut category, notably in Belgium, the Czech Republic, Hungary and Poland, partially offset by France
and Germany.
Total shipment volume for cigarettes and OTP, in cigarette equivalent units, was down by 2.5%.
Our net revenues and excise taxes on products were as follows:
(in millions)
Net revenues
Excise taxes on products
Net revenues, excluding excise taxes on products
2014
2013
Variance
%
$
$
80,106 $
50,339
29,767 $
80,029 $
48,812
31,217 $
77
1,527
(1,450)
0.1 %
3.1 %
(4.6)%
Currency movements decreased net revenues by $5.3 billion and net revenues, excluding excise taxes on products, by $2.1 billion, due
primarily to the Argentine peso, Indonesian rupiah, Japanese yen, Russian ruble, Turkish lira and the Ukraine hryvnia, partially offset by
the Euro.
Net revenues include $2,017 million in 2014 and $1,876 million in 2013 related to sales of OTP. These net revenue amounts include
excise taxes billed to customers. Excluding excises taxes, net revenues for OTP were $753 million in 2014 and $739 million in 2013.
Net revenues, which include excise taxes billed to customers, increased by $77 million (0.1%). Excluding excise taxes, net revenues
decreased by $1,450 million (4.6%) to $29.8 billion. This decrease was due to:
• unfavorable currency ($2.1 billion) and
• unfavorable volume/mix ($1.3 billion), partly offset by
• price increases ($1.9 billion) and
•
the impact of acquisitions ($13 million).
Excise taxes on products increased by $1.5 billion (3.1%), due primarily to:
• higher excise taxes resulting from changes in retail prices and tax rates ($5.5 billion), partly offset by
•
favorable currency ($3.3 billion) and
• volume/mix ($755 million).
Governments have consistently increased excise taxes in most of the markets in which we operate. As discussed in Business Environment,
we expect excise taxes to continue to increase.
31
Our cost of sales; marketing, administration and research costs; and operating income were as follows:
(in millions)
Cost of sales
Marketing, administration and research costs
Operating income
$
2014
10,436 $
7,001
11,702
2013
Variance
10,410 $
6,890
13,515
26
111
(1,813)
%
0.2 %
1.6 %
(13.4)%
Cost of sales increased $26 million (0.2%), due to:
• higher manufacturing costs ($545 million, principally in Egypt, due to the impact of the change to our new business
structure; in Indonesia, due to higher distribution and manufacturing costs; investments related to the launch and
commercialization of the company's Reduced-Risk Product, iQOS; and ongoing costs related to the factory closure in
Australia and the decision to discontinue cigarette production in the Netherlands). For further details on our change
in business structure in Egypt, see the Acquisitions and Other Business Arrangements section of this Discussion and
Analysis and
the impact of acquisitions ($8 million), partially offset by
•
•
• volume/mix ($147 million).
favorable currency ($380 million) and
Marketing, administration and research costs increased by $111 million (1.6%), due to:
• higher expenses ($340 million, primarily higher marketing and selling expenses) and
•
•
the impact of acquisitions ($15 million), partly offset by
favorable currency ($244 million).
Operating income decreased by $1.8 billion (13.4%). This decrease was due primarily to:
• unfavorable currency ($1.5 billion),
• unfavorable volume/mix ($1.1 billion),
• higher manufacturing costs ($545 million),
• higher marketing, administration and research costs ($340 million) and
• higher pre-tax charges for asset impairment and exit costs ($226 million, primarily related to the decision to discontinue
cigarette production in the Netherlands), partly offset by
• price increases ($1.9 billion).
Interest expense, net, of $1.1 billion increased $79 million, due primarily to higher average debt levels, partially offset by lower average
interest rates on debt.
Our effective tax rate decreased by 0.2 percentage points to 29.1%. The 2014 effective tax rate was unfavorably impacted by the asset
impairment and exit costs related to the factory closures. The 2013 effective tax rate was unfavorably impacted by the additional expense
associated with the American Taxpayer Relief Act of 2012 ($17 million) and the enactment of tax law changes in Mexico ($14 million).
The effective tax rate is based on our full-year earnings mix by taxing jurisdiction and cash repatriation plans. Changes in our cash
repatriation plans could have an impact on the effective tax rate, which we monitor each quarter. Significant judgment is required in
determining income tax provisions and in evaluating tax positions. Based upon tax regulations in existence at December 31, 2014, and
our cash repatriation plans, we estimate that our 2015 effective tax rate will be approximately 29%.
We are regularly examined by tax authorities around the world, and we are currently under examination in a number of jurisdictions. It
is reasonably possible that within the next twelve months certain tax examinations will close, which could result in a change in unrecognized
tax benefits along with related interest and penalties. An estimate of any possible charge cannot be made at this time.
Equity (income)/loss in unconsolidated subsidiaries, net, of $(105) million increased by $127 million, due primarily to higher earnings
from our investments in North Africa and Russia, which are reflected in the Eastern Europe, Middle East & Africa segment.
32
Net earnings attributable to PMI of $7.5 billion decreased by $1.1 billion (12.6%). This decrease was due primarily to an unfavorable
currency impact on operating income and higher interest expense, net. Diluted and basic EPS of $4.76 decreased by 9.5%. Excluding
an unfavorable currency impact of $0.80, diluted EPS increased by 5.7%.
2013 compared with 2012
The following discussion compares our consolidated operating results for the year ended December 31, 2013, with the year ended
December 31, 2012.
Our cigarette shipment volume of 880.2 billion units decreased by 5.1% or 46.9 billion units, driven by a total industry tax-paid volume
decline. The decline in our cigarette shipment volume mainly reflected:
• in the European Union, the unfavorable impact of excise tax-driven price increases, the weak economic and employment
environment, the growth of the OTP category, and the prevalence of e-cigarettes and non-duty paid products;
• in EEMA, the impact of price increases in Russia and Ukraine, an increase in illicit trade in Russia, Turkey and Ukraine, and a
weaker economy in Russia;
• in Asia, the unfavorable impact of the disruptive January 2013 excise tax increase and a surge in the prevalence of domestic
non-duty-paid products in the Philippines, and lower share in Japan and Pakistan, partly offset by Indonesia; and
• in Latin America & Canada, primarily due to a lower total cigarette market, primarily in Brazil.
Excluding the Philippines, our cigarette shipment volume was down by 2.7%, and our total tobacco volume (including OTP in cigarette
equivalent units) was down by 2.4%.
Our market share grew in a number of key markets, including Algeria, Argentina, Belgium, Brazil, Canada, Colombia, Egypt, France,
Germany, Greece, Indonesia, Italy, Korea, the Netherlands, Poland, Portugal, Saudi Arabia, Spain, Thailand, Ukraine and the United
Kingdom.
Total cigarette shipments of Marlboro of 291.1 billion units decreased by 3.5%, due primarily to declines in: the European Union, notably
France, Poland and Spain, partly offset by Italy; EEMA, primarily Romania, Russia, Turkey and Ukraine, largely offset by North Africa;
Asia, predominantly Japan and the Philippines, partly offset by Indonesia; and Latin America & Canada, mainly Argentina and Brazil,
partly offset by Colombia and Mexico. Excluding the Philippines, total cigarette shipments of Marlboro declined by 1.3%.
Total cigarette shipments of L&M of 95.0 billion units were up by 1.4%, driven notably by Egypt, Russia and Saudi Arabia, partly offset
by Turkey. Total cigarette shipments of Bond Street of 44.9 billion units decreased by 4.2%, due primarily to Russia and Ukraine. Total
cigarette shipments of Parliament of 44.7 billion units were up by 2.9%, due primarily to Turkey, partly offset by Japan. Total cigarette
shipments of Philip Morris of 35.0 billion units decreased by 7.9%, due primarily to Italy and the Philippines, partly offset by Argentina.
Total cigarette shipments of Chesterfield of 34.4 billion units were down by 3.2%, due primarily to Russia and Ukraine, partly offset by
Germany and Turkey. Total cigarette shipments of Lark of 28.8 billion units decreased by 10.2%, due predominantly to Japan and Turkey.
Total shipment volume of OTP, in cigarette equivalent units, grew by 4.9% to 32.7 billion cigarette equivalent units, primarily reflecting
growth in the European Union, notably in Belgium, France, Hungary and Italy.
Total shipment volume for cigarettes and OTP combined was down by 4.7%.
33
Our net revenues and excise taxes on products were as follows:
(in millions)
Net revenues
Excise taxes on products
Net revenues, excluding excise taxes on products
2013
2012
Variance
%
$
$
80,029 $
77,393 $
48,812
46,016
31,217 $
31,377 $
2,636
2,796
(160)
3.4 %
6.1 %
(0.5)%
Currency movements decreased net revenues by $1.4 billion and net revenues, excluding excise taxes on products, by $765 million. The
$765 million decrease was due primarily to the Argentine peso, Australian dollar, Brazilian real, Indonesian rupiah, Japanese yen, Russian
ruble and Turkish lira, partially offset by the Euro and Mexican peso.
Net revenues include $1,876 million in 2013 and $1,709 million in 2012 related to sales of OTP. These net revenue amounts include
excise taxes billed to customers. Excluding excises taxes, net revenues for OTP were $739 million in 2013 and $676 million in 2012.
Net revenues, which include excise taxes billed to customers, increased by $2.6 billion (3.4%). Excluding excise taxes, net revenues
decreased by $160 million (0.5%) to $31.2 billion. This decrease was due to:
• unfavorable volume/mix ($1.5 billion) and
• unfavorable currency ($765 million), partly offset by
• price increases ($2.1 billion, including gains related to inventory movements, notably in the Philippines).
Excise taxes on products increased by $2.8 billion (6.1%), due to:
• higher excise taxes resulting from changes in retail prices and tax rates ($5.1 billion), partly offset by
• volume/mix ($1.6 billion) and
•
favorable currency ($637 million).
Our cost of sales; marketing, administration and research costs; and operating income were as follows:
(in millions)
Cost of sales
Marketing, administration and research costs
Operating income
2013
2012
Variance
$
10,410 $
10,373 $
6,890
13,515
6,961
13,863
37
(71)
(348)
%
0.4 %
(1.0)%
(2.5)%
Cost of sales increased $37 million (0.4%), due to:
• higher manufacturing costs ($398 million, principally in Indonesia), partly offset by
• volume/mix ($266 million) and
•
favorable currency ($95 million).
Marketing, administration and research costs decreased by $71 million (1.0%), due to:
•
•
lower expenses ($42 million, primarily lower marketing expenses) and
favorable currency ($29 million).
Operating income decreased by $348 million (2.5%). This decrease was due primarily to:
• unfavorable volume/mix ($1.2 billion),
• unfavorable currency ($640 million),
• higher manufacturing costs ($398 million) and
• higher pre-tax charges for asset impairment and exit costs ($226 million), partly offset by
• price increases ($2.1 billion) and
34
•
lower marketing, administration and research costs ($42 million).
Interest expense, net, of $973 million increased $114 million, due primarily to higher average debt levels, partially offset by lower average
interest rates on debt.
Our effective tax rate decreased by 0.2 percentage points to 29.3%. The 2013 effective tax rate was unfavorably impacted by the additional
expense associated with the American Taxpayer Relief Act of 2012 ($17 million) and the enactment of tax law changes in Mexico ($14
million). The 2012 effective tax rate was unfavorably impacted by an additional income tax provision of $79 million following the
conclusion of the IRS examination of Altria's consolidated tax returns for the years 2004-2006, partially offset by a $40 million benefit
from a tax accounting method change in Germany.
Net earnings attributable to PMI of $8.6 billion decreased $224 million (2.5%). This decrease was due primarily to an unfavorable currency
impact on operating income and higher interest expense, net, partially offset by a lower effective tax rate. Diluted and basic EPS of $5.26
increased by 1.7%. Excluding an unfavorable currency impact of $0.34, diluted EPS increased by 8.3%.
Operating Results by Business Segment
Business Environment
Taxes, Legislation, Regulation and Other Matters Regarding the Manufacture, Marketing, Sale and Use of Tobacco Products
The tobacco industry and our business face a number of challenges that may adversely affect our business, volume, results of operations,
cash flows and financial position. These challenges, which are discussed below and in Item 1A. Risk Factors, include:
•
fiscal challenges, such as excise tax increases and discriminatory tax structures;
• actual and proposed extreme regulatory requirements, including regulation of the packaging, marketing and sale of tobacco
products, as well as the products themselves, that may reduce our competitiveness, eliminate our ability to communicate
with adult smokers, ban certain of our products, limit our ability to differentiate our products from those of our competitors,
and interfere with our intellectual property rights;
•
illicit trade in cigarettes and other tobacco products, including counterfeit, contraband and so-called "illicit whites";
•
intense competition, including from non-tax paid volume by local manufacturers;
• pending and threatened litigation as discussed in Item 3 and Item 8, Note 21. Contingencies; and
• governmental investigations.
FCTC: The World Health Organization's (“WHO”) Framework Convention on Tobacco Control (“FCTC”), an international public
health treaty with the objective of reducing tobacco use, drives much of the regulation that shapes the business environment in which
we operate. The treaty, to which 178 countries and the European Union are Parties, requires Parties to have in place various tobacco
control measures and recommends others.
We support many of the regulatory policies required by the FCTC, including measures that strictly prohibit the sale of tobacco products
to minors, limit public smoking, require health warnings on tobacco packaging, regulate product content to prevent increased adverse
health effects of smoking and establish a regulatory framework for reduced-risk products. We also support the use of tax and price
policies to achieve public health objectives, as long as tax increases are not excessive, disruptive or discriminatory and do not result in
increased illicit trade.
However, the FCTC governing body, the Conference of the Parties (“CoP”), has adopted non-binding guidelines and policy
recommendations to certain articles of the FCTC, some of which we strongly oppose, including extreme measures such as point-of-sale
display bans, plain packaging, bans on all forms of communications with adult smokers, ingredient restrictions or bans based on the
concepts of palatability or attractiveness and excessive taxation. Among other things, these measures would limit our ability to differentiate
our products and disrupt competition, are not based on sound evidence of a public health benefit, are likely to lead to adverse consequences,
such as increased illicit trade and, in some cases, result in the expropriation of our trademarks and violate international treaties.
It is not possible to predict whether or to what extent measures recommended in the FCTC guidelines will be implemented. In some
instances where these extreme measures have been adopted by national governments, we have commenced legal proceedings challenging
them.
35
Excise, Sales and Other Taxes: Excessive and disruptive tax increases and discriminatory tax structures are expected to continue
to have an adverse impact on our profitability, due to lower consumption and consumer down-trading from premium to non-premium,
discount, other low-price or low-taxed tobacco products, such as fine cut tobacco, and illicit products. In addition, in certain jurisdictions,
our products are subject to tax structures that discriminate against premium-price products and manufactured cigarettes. Other jurisdictions
have imposed, or are seeking to impose, levies or other taxes on tobacco companies. We oppose such extreme tax measures. We believe
that they undermine public health by encouraging consumers to turn to the illicit trade for cheaper tobacco products and ultimately
undercut government revenue objectives, disrupt the competitive environment and encourage criminal activity.
EU Tobacco Products Directive: In April 2014, the EU adopted the text of a significantly revised EU Tobacco Products Directive
that, among other things, provides for:
• health warnings covering 65% of the front and back panels of packs with specific health warning dimensions that will in
effect prohibit various pack formats, such as certain packs for slim cigarettes, even though the agreed text does not ban slim
cigarettes. Member States would also have the option to further standardize tobacco packaging, including, under certain
conditions, by introducing plain packaging;
• a ban on packs of fewer than 20 cigarettes;
• a ban on some characterizing flavors in tobacco products, with a transition period for menthol expiring in May 2020;
• tracking and tracing measures requiring tracking at pack level down to retail, which we believe is not feasible and will
provide no incremental benefit in the fight against illicit trade; and
• a framework for the regulation of novel tobacco products and e-cigarettes (except for those found to be medicines or medical
devices), including requirements for health warnings and information leaflets, prohibiting product packaging text related to
reduced risk, and introducing notification requirements in advance of commercialization.
The revised Directive entered into force in May 2014. Member States are required to implement the Directive by May 2016.
In June 2014, two of our subsidiaries filed papers in the English High Court seeking judicial review of whether the Directive complies
with existing EU Treaties. In November 2014, the English High Court referred the case to the Court of Justice of the European Union
(“CJEU”) and requested that the CJEU issue a judgment in advance of May 2016. In July 2014, the government of Poland filed a complaint
with the CJEU challenging the validity of various provisions in the Directive that ban menthol cigarettes. It is not possible to predict the
outcome of these legal proceedings.
Plain Packaging: To date, only Australia has implemented plain packaging. Its regulation, which came into force in December
2012, bans the use of branding, logos and colors on packaging of all tobacco products other than the brand name and variant, which may
be printed only in specified locations and in a uniform font. The remainder of the pack is reserved for health warnings and government
messages about cessation. The branding of individual cigarettes is also prohibited under this regulation.
In other countries, including Ireland, New Zealand and the U.K., proposals to implement plain packaging are in various stages of the
legislative process. Additionally, several countries, including Turkey and Norway, are considering plain packaging, but no legislative
proposals have been published. It is not possible to predict whether any of these countries will implement plain packaging.
Australia’s plain packaging legislation triggered three legal challenges. First, major tobacco manufacturers, including our Australian
subsidiary, challenged the legislation’s constitutionality in the High Court of Australia. Although the High Court found the legislation
constitutional, a majority of the Justices concluded that plain packaging deprives tobacco manufacturers of their property, raising serious
questions about the legality of similar proposals in other jurisdictions. Second, our Hong Kong subsidiary has initiated arbitration
proceedings against the Australian government pursuant to the Hong Kong-Australia Bilateral Investment Treaty and is seeking substantial
compensation for the deprivation of its investments in Australia. Third, several countries have initiated World Trade Organization ("WTO")
dispute settlement proceedings against Australia. The ongoing legal challenges may take several years to complete, and it is not possible
to predict their outcomes.
We oppose plain packaging because it expropriates our valuable intellectual property by taking away our trademarks and moves the
industry much closer to a commodity business where there is no distinction between brands and, therefore, the ability to compete for
adult smoker market share is greatly reduced. Data from Australia appear to confirm that with plain packaging, adult smokers down-
trade to lower price and lower margin brands and illicit products. According to recent industry-commissioned studies, the implementation
of plain packaging in Australia has had no impact on smoking prevalence among adults or youth, while illicit trade has increased, with
36
a significant shift towards branded illicit products (away from unbranded loose tobacco). In the event any particular jurisdiction adopts
plain packaging regulation, we will consider all available options, including litigation, to ensure the protection of our intellectual property.
Restrictions and Bans on the Use of Ingredients: Currently, the WHO and some others in the public health community recommend
restrictions or total bans on the use of some or all ingredients in tobacco products, including menthol. Some regulators have considered
and rejected such proposals, while others have proposed and, in a few cases, adopted restrictions or bans. In particular, as mentioned
above, the European Union has adopted a ban of characterizing flavors in tobacco products, subject to an exemption until May 2020 for
menthol, while sweeping ingredient bans have been adopted only by Canada (with an exemption for menthol) and Brazil.
However, the Brazil ingredients ban, which, as originally drafted, would prohibit the use of virtually all ingredients with flavoring or
aromatic properties, is not in force due to a legal challenge by a tobacco industry union, of which our Brazilian subsidiary is a member.
It is not possible to predict the outcome of this legal proceeding.
Broad restrictions and bans on the use of ingredients would require us to reformulate our American Blend tobacco products and could
reduce our ability to differentiate these products in the market in the long term. Menthol bans would eliminate the entire category of
mentholated tobacco products. We oppose broad bans or sweeping restrictions on the use of ingredients, as they are often based on the
subjective and scientifically unsupported notion that ingredients make tobacco products more “attractive” or “palatable” and therefore
could encourage tobacco consumption, and also because prohibiting entire categories of cigarettes, such as menthol, will lead to a massive
increase in illicit trade.
Many countries have enacted or proposed legislation or regulations that require cigarette manufacturers to disclose to governments and
to the public the ingredients used in the manufacture of tobacco products and, in certain cases, to provide toxicological information about
those ingredients. We have made, and will continue to make, full disclosures where adequate assurances of trade secret protection are
provided.
Bans on Display of Tobacco Products at Retail: In a few of our markets, governments have banned or propose to ban the display
of tobacco products at the point of retail sale. Other countries have rejected display ban proposals. We oppose display bans because
they restrict competition by favoring established brands and encourage illicit trade, while not reducing smoking or otherwise benefiting
public health. In some markets, our subsidiaries and, in some cases, individual retailers have commenced legal proceedings to overturn
display bans.
Health Warning Requirements: In most countries, governments require large and often graphic health warnings covering at least
30% of the front and back of cigarette packs (the size mandated by the FCTC). A growing number of countries require warnings covering
50% of the front and back of the pack, and a small number of countries require larger warnings, such as Australia (75% front and 90%
back), Mexico (30% front and 100% back), Uruguay (80% front and back) and Canada (75% front and back).
In March 2013, the Ministry of Public Health in Thailand issued a regulation mandating health warnings covering 85% of the front and
back of cigarette packs. While a lower court suspended this requirement pending the outcome of legal challenges by two of our affiliates,
Thailand’s Supreme Administrative Court recently overturned this order and allowed the regulation to be implemented during the pendency
of our affiliates’ claims. The legal challenges by our affiliates are still pending. It is not possible to predict the outcome of these proceedings.
We support health warning requirements designed to inform consumers of the risks of smoking. In fact, where health warnings are not
required, we place them on packaging voluntarily in the official language or languages of the country. We defer to governments on the
content of warnings except for content that vilifies tobacco companies or does not fairly represent the actual effects of smoking. However,
we oppose excessively large health warnings, i.e., larger than 50%. The data show that disproportionately increasing the size of health
warnings does not effectively reduce tobacco consumption. Yet, such health warnings impede our ability to compete in the market by
leaving insufficient space for our distinctive trademarks and pack designs.
Other Packaging Restrictions: Some governments have passed, or are seeking to pass, restrictions on packaging and labeling,
including standardizing the shape, format and lay-out of packaging, as well as imposing broad restrictions on how the space left for
branding and product descriptions can be used. Examples include prohibitions on (1) the use of colors that are alleged to suggest that
one brand is less harmful than others, (2) specific descriptive phrases deemed to be misleading, including, for example, “premium,” “full
flavor,” “international,” “gold,” “silver,” and “menthol” and (3) in one country, all but one pack variation per brand. We oppose broad
packaging restrictions because they unnecessarily limit brand and product differentiation, are anticompetitive, prevent us from providing
consumers with information about our products, unduly restrict our intellectual property rights, and violate international trade agreements.
In some instances, we have commenced litigation challenging such regulations. It is not possible to predict the outcome of these
proceedings.
37
Bans and Restrictions on Advertising, Marketing, Promotions and Sponsorships: For many years, the FCTC has called for, and
countries have imposed, partial or total bans on tobacco advertising, marketing, promotions and sponsorships, including bans and
restrictions on advertising on radio and television, in print and on the Internet. The FCTC also requires disclosure of expenditures on
advertising, promotion and sponsorship where such activities are not prohibited. The FCTC guidelines recommend that governments
adopt extreme and sweeping prohibitions, including all forms of communications to adult smokers. Where restrictions on advertising
prevent us from communicating directly and effectively with adult smokers, they impede our ability to compete in the market. For this
reason and because we believe that the available evidence does not show that marketing restrictions effectively reduce smoking, we
oppose complete bans on advertising and communications that do not allow manufacturers to communicate directly and effectively with
adult smokers.
Restrictions on Product Design: Anti-tobacco organizations and some regulators are calling for the further standardization of
tobacco products by requiring, for example, that cigarettes have a certain minimum diameter, which amounts to a ban on slim cigarettes,
or requiring the use of standardized filter and cigarette paper designs. We oppose such restrictions because they limit our ability to
differentiate our products and because we believe that there is no correlation, let alone a causal link, between product design variations
and smoking rates, nor is there any scientific evidence that these restrictions would improve public health.
Reduced cigarette ignition propensity standards are recommended by the FCTC guidelines, have been adopted in several of our markets
(e.g., Australia, Canada, South Africa and the EU) and are being considered in several others.
Restrictions on Public Smoking: The pace and scope of public smoking restrictions have increased significantly in most of our
markets. Many countries around the world have adopted, or are likely to adopt, regulations that restrict or ban smoking in public and/or
work places, restaurants, bars and nightclubs. Some public health groups have called for, and some regional governments and municipalities
have adopted or proposed, bans on smoking in outdoor places, as well as bans on smoking in cars (typically, when minors are present)
and private homes. The FCTC requires Parties to adopt restrictions on public smoking, and the guidelines call for broad bans in all indoor
public places but limit their recommendations on private place smoking, such as in cars and private homes, to increased education on
the risk of exposure to environmental tobacco smoke.
While we believe outright bans are appropriate in many public places, such as schools, playgrounds, youth facilities, and many indoor
public places, governments can and should seek a balance between the desire to protect non-smokers from environmental tobacco smoke
and allowing adults who choose to smoke to do so. Owners of restaurants, bars, cafes, and other entertainment establishments should
have the flexibility to permit, restrict, or prohibit smoking, and workplaces should be permitted to provide designated smoking rooms
for adult smokers. Finally, we oppose bans on smoking outdoors (beyond places and facilities for children) and in private places.
Other Regulatory Issues: Some regulators are considering, or in some cases have adopted, regulatory measures designed to reduce
the supply of tobacco. These include regulations intended to reduce the number of retailers selling tobacco by, for example, reducing
the overall number of tobacco retail licenses available or banning the sale of tobacco within arbitrary distances of certain public facilities.
We oppose such measures because they stimulate illicit trade and could arbitrarily deprive business owners and their employees of their
livelihood with no indication that such restrictions would improve public health.
Regulators in some countries have also called for the exclusion of tobacco from free trade agreements, such as the Trans-Pacific Partnership
Agreement, which is under negotiation. This could limit our ability to protect investments and intellectual property through these treaties.
We oppose such measures because they unfairly discriminate against a legal industry and are at odds with fundamental principles of
global trade.
In a limited number of markets, most notably Japan, we are dependent on governmental approvals that may limit our pricing flexibility.
Illicit Trade: The illicit tobacco trade creates a cheap and unregulated supply of tobacco products, undermines efforts to reduce
smoking, especially among youth, damages legitimate businesses, stimulates organized crime, increases corruption and reduces
government tax revenue. Illicit trade may account for as much as 10% of global cigarette consumption; this includes counterfeit,
contraband and the growing problem of "illicit whites," which are unique cigarette brands manufactured predominantly for smuggling.
We estimate that illicit trade in the European Union accounted for more than 10% of total cigarette consumption in 2013.
A number of jurisdictions are considering regulatory measures and government action to prevent illicit trade. In November 2012, the
FCTC adopted the Protocol to Eliminate Illicit Trade in Tobacco Products (the “Protocol”), which includes supply chain control measures,
such as licensing of manufacturers and distributors, enforcement in free trade zones, controls on duty free and Internet sales and the
implementation of tracking and tracing technologies. The Protocol, which we support, will come into force once the fortieth country
ratifies it, after which countries must implement its measures via national legislation. To date, five countries have ratified the Protocol.
It is not possible to predict whether other countries will do so.
38
Additionally, we and our subsidiaries have entered into cooperation agreements with governments and authorities to support their anti-
illicit trade efforts. For example, in 2004, we entered into a 12-year cooperation agreement with the EU and its member states that
provides for cooperation with European law enforcement agencies on anti-contraband and on anti-counterfeit efforts. Under the terms
of this agreement we make financial contributions of approximately $75 million per year (recorded as an expense in cost of sales when
product is shipped) to support these efforts. We are also required to pay the excise taxes, VAT and customs duties on qualifying seizures
of up to 450 million genuine PMI products in the EU in a given year, and five times the applicable taxes and duties if seizures exceed
this threshold in a given year. To date, our payments for product seizures have been immaterial.
In 2009, our Colombian subsidiaries entered into an Investment and Cooperation Agreement with the national and regional governments
of Colombia to promote investment in, and cooperation on, anti-contraband and anti-counterfeit efforts. The agreement provides $200
million in funding over a 20-year period to address issues such as combating the illegal cigarette trade and increasing the quality and
quantity of locally grown tobacco.
In June 2012, we committed €15 million to INTERPOL over a three-year period to support the agency's global initiative to combat trans-
border crime involving illicit goods, including tobacco products. This initiative funds the coordination of information gathering, training
programs for law enforcement officials, development of product authentication standards and public information campaigns.
Reduced-Risk Products: We use the term Reduced-Risk Products (“RRPs”) to refer to products with the potential to reduce
individual risk and population harm in comparison to smoking combustible cigarettes. One of our strategic priorities is to develop, assess
and commercialize a portfolio of innovative RRPs. Our RRPs are in various stages of development, and we are conducting extensive and
rigorous scientific studies to determine whether we can support claims for such products of reduced exposure to harmful and potentially
harmful constituents in smoke, and ultimately claims of reduced disease risk, when compared to smoking combustible cigarettes. Before
making any such claims, we will need to rigorously evaluate the full set of data from the relevant scientific studies to determine whether
they substantiate reduced exposure or risk. Any such claims may also be subject to government review and approval, as is the case in
the U.S. today. We draw upon a team of world-class scientists from a broad spectrum of scientific disciplines, and our efforts are guided
by the following three key objectives:
• to develop RRPs that provide adult smokers the taste, sensory experience, nicotine delivery profile and ritual characteristics that
are similar to those currently provided by combustible cigarettes;
• to substantiate the reduction of risk for the individual adult smoker and the reduction of harm to the population as a whole, based
on robust scientific evidence derived from well-established assessment processes; and
• to advocate for the development of science-based regulatory frameworks for the approval and commercialization of RRPs,
including the communication of substantiated health benefits to adult smokers.
Our product development is based on the elimination of combustion via tobacco heating and other innovative systems for aerosol
generation, which we believe is the most promising path to reduce risk.
Our approach to individual risk assessment is to use cessation as the benchmark, because the short-term and long-term effects of smoking
cessation are well known, and the closer the clinical data derived from adult smokers who switch to an RRP resemble the data from those
who quit, the more confident one can be that the product reduces risk.
Four RRP platforms are in various stages of development and commercialization readiness:
• Platform 1, as discussed below, uses a precisely controlled heating device that we are commercializing under the iQOS brand
name, into which a specially designed tobacco product under the Marlboro and HeatSticks brands is inserted to generate an
aerosol. Eight clinical trials for Platform 1 were initiated in 2013 including six short-term clinical studies and two three-month
studies. The results of those studies will be available in 2015. We initiated a longer term clinical study in December 2014 with
the final results anticipated in the fourth quarter of 2016.
• Platform 2 uses a pressed carbon heat source to generate an aerosol by heating tobacco. The product is currently in the pre-
clinical testing phase, and we plan to begin clinical trials as of the second quarter of 2015.
• Platform 3 is based on technology we acquired from Professor Jed Rose of Duke University and his co-inventors in May 2011.
This product creates an aerosol of nicotine salt formed by the chemical reaction of nicotine with a weak organic acid. We are
39
exploring two routes for this platform, one with electronics and one without. The product replicates the feel and ritual of smoking
without tobacco and without burning. We have begun pre-clinical testing of this product.
• Platform 4 covers e-vapor products, which are battery powered devices that produce an aerosol by vaporizing a liquid nicotine
solution. Our e-vapor products comprise devices using current generation technology, and we are working on developing the
next generation of e-vapor technologies to address the challenges presented by the e-vapor products currently on the market,
ranging from consumer satisfaction to manufacturing processes and product consistency.
We are also developing other potential product platforms.
We are proceeding with the commercialization of RRPs. In January 2014, we announced an investment of up to €500 million in our first
manufacturing facility in the European Union and an associated pilot plant near Bologna, Italy, to produce our RRPs. We plan for the
factory to initially manufacture Platform 1 tobacco products (HeatSticks). When fully operational by 2016, and together with the pilot
plant that was opened for production in October 2014, we expect to reach an annual production capacity of up to 30 billion units.
In the United States, an established regulatory framework for assessing “Modified Risk Tobacco Products” (“MRTPs”) exists under the
jurisdiction of the Food and Drug Administration (“FDA”). We expect that future FDA actions are likely to influence the regulatory
approach of other interested governments. Our assessment approach and the studies conducted to date reflect the rigorous evidentiary
standards set forth in the FDA’s Draft Guidance for Modified Risk Tobacco Product Applications (2012). We have shared our approach
and studies with the FDA’s Center for Tobacco Products. In parallel, we are engaging with regulators in several EU member states, as
well as in a number of other countries. We expect to submit a Modified Risk Tobacco Product application for Platform 1 when we believe
we have met the evidentiary standards set forth in the Draft Guidance.
As we work to develop evidence to substantiate the risk reduction potential of our products, we will review our ability to make claims
of reduced exposure or disease risk based on applicable laws and regulations and, as we are already doing, engage with regulators and
share the evidence with them. We are also engaging with the scientific community, sharing our assessment approach and the results we
have generated. There can be no assurance that we will succeed in our efforts or that regulators will permit the marketing of our RRPs
with substantiated claims of reduced formation, exposure, individual risk or population harm.
We have commercialized the Platform 1 electronic system under the iQOS brand name, for use with specially made tobacco sticks, under
the Marlboro and HeatSticks brands. In November 2014, we introduced the iQOS system in pilot city launches in Nagoya, Japan, and in
Milan, Italy, and plan to expand nationally in those two countries in 2015. We plan to launch the product in several other markets thereafter.
The product is not being marketed with claims of reduced formation, reduced exposure or disease risk pending the outcome of our
scientific studies and, where required, governmental review and approval.
In December 2013, we established a strategic framework with Altria Group, Inc. ("Altria") under which Altria will make available its e-
vapor products exclusively to us for commercialization outside the United States, and we will make available two of our candidate
reduced-risk tobacco products exclusively to Altria for commercialization in the United States. In March 2015, we will launch Solaris,
a Platform 4 e-vapor product, in Spain. The agreements also provide for cooperation on the scientific assessment of and for the sharing
of improvements to the existing generation of licensed products.
In June 2014, we acquired 100% of Nicocigs Limited, a leading U.K.-based e-vapor company whose principal brand is Nicolites. This
acquisition provided PMI with immediate access to, and a significant presence in, the U.K. e-vapor market.
Other Legislation, Regulation or Governmental Action: In Argentina, the National Commission for the Defense of Competition
issued a resolution in May 2010 in which it found that our affiliate's establishment in 1997 of a system of exclusive zonified distributors
(“EZDs”) in Buenos Aires city and region was anticompetitive, despite having issued two prior decisions (in 1997 and 2000) in which
it had found the establishment of the EZD system was not anticompetitive. The resolution is not a final decision, and our Argentinean
affiliate has opposed the resolution and submitted additional evidence.
In Germany, in October 2013, the Administrative District Office Munich, acting under the policy supervision of the Bavarian Ministry
of Health and Environment, sent our German affiliate an order alleging that certain components of its Marlboro advertising campaign
do not comply with the applicable tobacco advertising law, which required our affiliate to stop this particular campaign throughout
Germany and remove all outdoor advertisements within one month from the effective date of the order and point-of-sale materials within
three months. Our affiliate does not believe the allegations properly reflect the facts and the law and filed a challenge in the Munich
Administrative Court against the order. At a hearing held in April 2014, at the Bavarian Higher Administrative Court, the parties agreed
40
that our affiliate can continue the campaign with certain limitations on image visuals and text slogans for the duration of the court
proceedings.
It is not possible to predict what, if any, additional legislation, regulation or other governmental action will be enacted or implemented
relating to the manufacturing, advertising, sale or use of tobacco products, or the tobacco industry generally. It is possible, however, that
legislation, regulation or other governmental action could be enacted or implemented that might materially affect our business, volume,
results of operations, cash flows and financial position.
Governmental Investigations
From time to time, we are subject to governmental investigations on a range of matters. As part of an investigation by the Department
of Special Investigations (“DSI”) of the government of Thailand into alleged under declaration of import prices by Thai cigarette importers,
the DSI proposed to bring charges against our subsidiary, Philip Morris (Thailand) Limited, Thailand Branch (“PM Thailand”) for alleged
underpayment of customs duties and excise taxes of approximately $2 billion covering the period from July 28, 2003, to February 20,
2007 (“2003-2007 Investigation”). In September 2009, the DSI submitted the case file to the Public Prosecutor for review. The DSI also
commenced an informal inquiry alleging underpayment by PM Thailand of customs duties and excise taxes of approximately $1.8 billion,
covering the period 2000-2003. In early 2011, the Public Prosecutor's office issued a non-prosecution order in the 2003-2007 Investigation.
In August 2011, the Director-General of DSI publicly announced that he disagreed with the non-prosecution order. Thus, the matter was
referred for resolution to the Attorney General, whose deputy subsequently stated that the Attorney General has made a ruling to proceed
with a prosecution order. Based on available information, it is probable that criminal charges will be filed. PM Thailand has been
cooperating with the Thai authorities and believes that its declared import prices are in compliance with the Customs Valuation Agreement
of the WTO and Thai law.
Additionally, in November 2010, a WTO panel issued its decision in a dispute relating to facts that arose from August 2006 between the
Philippines and Thailand concerning a series of Thai customs and tax measures affecting cigarettes imported by PM Thailand into Thailand
from the Philippines. The WTO panel decision, which was upheld by the WTO Appellate Body, concluded that Thailand had no basis to
find that PM Thailand's declared customs values and taxes paid were too low, as alleged by the DSI in 2009. The decision also created
obligations for Thailand to revise its laws, regulations, or practices affecting the customs valuation and tax treatment of future cigarette
imports. Thailand agreed in September 2011 to comply with the decision by October 2012. The Philippines contends that to date Thailand
has not fully complied and is pursuing bilateral discussions with Thailand to address the outstanding issues. At WTO meetings, the
Philippines has repeatedly expressed concerns with ongoing investigations by Thailand of PM Thailand, noting that these investigations
appear to be based on grounds not supported by WTO customs valuation rules and inconsistent with several decisions already taken by
Thai Customs and other Thai governmental agencies.
Acquisitions and Other Business Arrangements
In June 2014, we acquired 100% of Nicocigs Limited, a leading U.K.-based e-vapor company, for the final purchase price of $103 million,
net of cash acquired, with additional contingent payments of up to $77 million, primarily relating to performance targets over a three-
year period. As of December 31, 2014, the additional contingent payments were projected to be up to $62 million over the remaining
two-year period. For additional information, see Item 8, Note 16. Fair Value Measurements to our consolidated financial statements. The
effect of this acquisition was not material to our consolidated financial position, results of operations or cash flows in any of the periods
presented.
In the fourth quarter of 2013, as part of our initiative to enhance profitability and growth in North African and Middle Eastern markets,
we decided to restructure our business in Egypt. The new business model entails a new contract manufacturing agreement with our long-
standing, strategic business partner, Eastern Company S.A.E., the creation of a new PMI affiliate in Egypt and a new distribution agreement
with Trans Business for Trading and Distribution LLC. To accomplish this restructuring and to ensure a smooth transition to the new
model, we recorded, in the fourth quarter of 2013, a charge to our 2013 full-year reported diluted EPS of approximately $0.10 to reflect
the discontinuation of existing contractual arrangements.
In September 2013, Grupo Carso, S.A.B. de C.V. ("Grupo Carso") sold to us its remaining 20% interest in our Mexican tobacco business
for $703 million. As a result, we own 100% of the Mexican tobacco business. A director of PMI has an affiliation with Grupo Carso. The
final purchase price is subject to a potential adjustment based on the actual performance of the Mexican tobacco business over the three-
year period ending two fiscal years after the closing of the purchase. In addition, upon declaration, we agreed to pay a dividend of
approximately $38 million to Grupo Carso related to the earnings of the Mexican tobacco business for the nine months ended September
30, 2013. In March 2014, the dividend was declared and paid. The purchase of the remaining 20% interest resulted in a decrease to our
additional paid-in capital of $672 million.
41
See Item 8, Note 6. Acquisitions and Other Business Arrangements to our consolidated financial statements for additional information.
Investments in Unconsolidated Subsidiaries
On September 30, 2013, we acquired a 49% equity interest in United Arab Emirates-based Arab Investors-TA (FZC) (“AITA”) for
approximately $625 million. As a result of this transaction, we hold an approximate 25% economic interest in Société des Tabacs Algéro-
Emiratie (“STAEM”), an Algerian joint venture which is owned 51% by AITA and 49% by the Algerian state-owned enterprise Société
Nationale des Tabacs et Allumettes SpA. STAEM manufactures and distributes under license some of our brands. The initial investment
in AITA was recorded at cost and is included in investments in unconsolidated subsidiaries on the consolidated balance sheets.
On December 12, 2013, we acquired from Megapolis Investment BV a 20% equity interest in Megapolis Distribution BV, the holding
company of CJSC TK Megapolis ("Megapolis"), our distributor in Russia, for a purchase price of $760 million. An additional payment
of up to $100 million, which is contingent on Megapolis's operational performance over the four fiscal years following the closing of the
transaction, will also be made by us if the performance criteria are satisfied. We have also agreed to provide Megapolis Investment BV
with a $100 million interest-bearing loan. We and Megapolis Investment BV have agreed to set off any future contingent payments owed
by us against the future repayments due under the loan agreement. Any loan repayments in excess of the contingent consideration earned
by the performance of Megapolis are due to be repaid, in cash, to us on March 31, 2017. At December 31, 2013, we recorded a $100
million asset related to the loan receivable and a discounted liability of $86 million related to the contingent consideration. The initial
investment in Megapolis was recorded at cost and is included in investments in unconsolidated subsidiaries on the consolidated balance
sheets.
See Item 8, Note 4. Investments in Unconsolidated Subsidiaries to our consolidated financial statements for additional information.
Asset Impairment and Exit Costs
On April 4, 2014, we announced the initiation by our affiliate, Philip Morris Holland B.V. ("PMH"), of consultations with employee
representatives on a proposal to discontinue cigarette production at its factory located in Bergen op Zoom, the Netherlands. PMH reached
an agreement with the trade unions and their members on a social plan, and ceased cigarette production on September 1, 2014. In total,
we expect to incur a total pre-tax charge of approximately $547 million for the program. During 2014, we recorded pre-tax asset impairment
and exit costs of $489 million. This amount includes employee separation costs of $343 million, asset impairment costs of $139 million
and other separation costs of $7 million. In addition, as part of the total program, up to $58 million of pre-tax implementation costs,
primarily related to notice period payments, will be reflected in cost of sales and marketing, administration and research costs on our
consolidated statement of earnings. During 2014, $50 million of these pre-tax implementations costs were reflected in our consolidated
statements of earnings. Excluding asset impairment costs, substantially all of these charges will result in cash expenditures expected to
be paid by the end of 2015.
Trade Policy
We are subject to various trade restrictions imposed by the United States and countries in which we do business (“Trade Sanctions”),
including the trade and economic sanctions administered by the U.S. Department of the Treasury's Office of Foreign Assets Control
(“OFAC”) and the U.S. Department of State. It is our policy to fully comply with these Trade Sanctions.
Tobacco products are agricultural products under U.S. law and are not technological or strategic in nature. From time to time we make
sales in countries subject to Trade Sanctions, pursuant to either exemptions or licenses granted under the applicable Trade Sanctions.
A subsidiary sells products to distributors that in turn sell those products to duty free customers that supply U.N. peacekeeping forces
around the world, including those in the Republic of the Sudan. We do not believe that these exempt sales of our products for ultimate
resale in the Republic of the Sudan, which are de minimis in volume and value, present a material risk to our shareholders, our reputation
or the value of our shares. We have no employees, operations or assets in the Republic of the Sudan.
We do not sell products in Cuba, Iran and Syria.
To our knowledge, none of our commercial arrangements result in the governments of any country identified by the U.S. government
as a state sponsor of terrorism, nor entities controlled by those governments, receiving cash or acting as intermediaries in violation of
U.S. laws.
Certain states within the U.S. have enacted legislation permitting state pension funds to divest or abstain from future investment in stocks
42
of companies that do business with certain countries that are sanctioned by the U.S. We do not believe such legislation has had a material
effect on the price of our shares.
2014 compared with 2013
The following discussion compares operating results within each of our reportable segments for 2014 with 2013.
European Union. Net revenues, which include excise taxes billed to customers, increased by $755 million (2.7%). Excluding excise
taxes, net revenues increased by $243 million (2.8%) to $8.8 billion. This increase was due to:
• price increases ($127 million),
•
•
favorable currency ($122 million) and
the impact of acquisitions ($11 million), partly offset by
• unfavorable volume/mix ($17 million).
The net revenues of the European Union segment include $1,644 million in 2014 and $1,524 million in 2013 related to sales of OTP.
Excluding excise taxes, OTP net revenues for the European Union segment were $573 million in 2014 and $543 million in 2013.
Operating companies income of $3.7 billion decreased by $511 million (12.1%). This decrease was due primarily to:
• higher pre-tax charge for asset impairment and exit costs ($477 million, primarily related to the decision to discontinue cigarette
production in the Netherlands in 2014),
• higher marketing, administration and research costs ($99 million),
• higher manufacturing costs ($50 million) and
• unfavorable volume/mix ($46 million), partly offset by
• price increases ($127 million) and
•
favorable currency ($37 million).
The total cigarette market in the European Union of 467.7 billion units decreased by 3.1%, due primarily to the impact of tax-driven price
increases and the unfavorable economic and employment environment, partly offset by: the subdued performance of the e-vapor category;
less out-switching to fine cut products; a reduction in the consumption of illicit products in several markets; and lower than historical
average pricing, mainly in Italy. In 2015, the total cigarette market in the European Union is forecast to decrease by approximately 4%.
Our cigarette shipment volume of 185.2 billion units increased by 0.1%, predominantly reflecting improved market share that increased
by 1.0 share point to 39.8% . The total OTP market in the European Union of 164.6 billion cigarette equivalent units increased by 1.1%,
reflecting a larger total fine cut market, up by 0.9% to 143.1 billion cigarette equivalent units.
While shipment volume of Marlboro of 89.4 billion units decreased by 2.0%, mainly due to a lower total market, market share increased
by 0.3 share points to 19.3%, driven notably by the Czech Republic, Germany, Italy and Spain, partly offset by France and Poland. While
cigarette shipment volume of L&M was essentially flat at 32.9 billion units, market share increased by 0.2 share points to 7.1%, driven
notably by Germany, partly offset by Poland. Cigarette shipment volume of Chesterfield of 26.2 billion units increased by 38.4% and
market share increased by 1.1 share points to 5.5%, driven notably by Italy and Poland. Cigarette shipment volume of Philip Morris of
10.0 billion units increased by 5.0%, driven notably by Latvia, Lithuania, the Slovak Republic and Spain, and market share increased by
0.1 share point to 2.1%.
Our shipments of OTP of 22.8 billion cigarette equivalent units increased by 6.2%, driven principally by higher share. Our OTP total
market share was 14.0%, up by 0.6 share points, reflecting gains in the fine cut category: notably in the Czech Republic, up by 7.8 share
points to 26.5%; Hungary, up by 6.4 share points to 18.3%; Italy, up by 3.9 share points to 41.5%; Poland, up by 11.2 share points to
34.7%; partly offset by France, down by 0.7 share points to 26.2%; Germany down by 1.3 share points to 12.9%, and Portugal, down by
5.4 share points to 26.5%.
In France, the total cigarette market of 45.0 billion units decreased by 5.3% in 2014, mainly reflecting the impact of price increases in
January 2014, the increased incidence of e-vapor products and a weak economy. Our cigarette shipment volume of 18.6 billion units
decreased by 2.9%. Our market share increased by 0.8 share points to 41.0%, mainly driven by the growth of Marlboro, L&M and
43
premium Philip Morris, up by 0.4 share points, 0.1 share point and 0.3 share points to 25.1%, 2.6% and 9.4%, respectively. Market share
of Chesterfield was flat at 3.4%. The total industry fine cut category of 13.6 billion cigarette equivalent units decreased by 2.2%. Our
market share of the category decreased by 0.7 share points to 26.2%.
In Germany, the total cigarette market of 80.4 billion units increased by 0.9% in 2014, mainly reflecting the net favorable impact of
estimated trade purchases and a lower incidence of illicit trade. Excluding the impact of these estimated inventory movements, the total
cigarette market was essentially flat. Our cigarette shipment volume of 29.4 billion units increased by 2.0%, and market share increased
by 0.4 share points to 36.6%, driven by L&M, up by 0.9 share points to 11.8%. Market share of Marlboro decreased by 0.3 share points
to 21.7%, while share of Chesterfield was flat at 1.7%. The total industry fine cut category of 41.2 billion cigarette-equivalent units
decreased by 1.0%. Our market share of the category decreased by 1.3 share points to 12.9%.
In Italy, the total cigarette market of 74.4 billion units increased by 0.5% in 2014, partly reflecting a lower incidence of e-vapor products.
Our cigarette shipment volume of 40.4 billion units increased by 3.9%. Our market share increased by 1.8 share points to 54.9%, driven
by Chesterfield, up by 5.7 share points to 9.2%, partly offset by Marlboro, down by 0.7 share points to 25.2%, and Diana in the low-
price segment, down by 2.8 share points to 8.5%, the latter primarily impacted by the growth of the super-low price segment. Share of
Philip Morris was flat at 2.4%. The total industry fine cut category of 6.1 billion cigarette equivalent units increased by 1.6%. Our
market share of the category increased by 3.9 share points to 41.5%.
In Poland, the total cigarette market of 42.1 billion units decreased by 9.8%, reflecting the prevalence of e-cigarettes, illicit trade and
non-duty paid OTP products. Although our cigarette shipment volume of 16.6 billion units decreased by 2.6%, our market share increased
by 1.9 share points to 40.1%, driven by L&M and Chesterfield, up by 0.4 and 2.0 share points to 18.2% and 7.6%, respectively. Market
share of Marlboro was down by 0.3 share points to 11.2%. The total industry fine cut category of 3.6 billion cigarette equivalent units
increased by 7.7%, and our market share of the category increased by 11.2 share points to 34.7%.
In Spain, the total cigarette market of 47.0 billion units decreased by 1.5% in 2014, mainly due to a deceleration in adult smoker down-
trading to fine cut, e-vapor and illicit products. Our cigarette shipment volume of 14.9 billion units increased by 1.9%. Our market share
increased by 0.9 share points to 32.1%, driven by higher share of Marlboro, up by 1.1 share points to 15.9% and Philip Morris, up by
0.3 share points to 0.9%. Market share of Chesterfield was down by 0.1 share point to 9.2% and share of L&M was down by 0.2 share
points to 6.1%. The total industry fine cut category of 9.7 billion cigarette equivalent units decreased by 9.8%, partly reflecting lower
consumption resulting from further tax harmonization with cigarettes following the July 2013 and July 2014 price increases. Our market
share of the fine cut category increased by 1.0 share point to 14.8% in 2014.
Eastern Europe, Middle East & Africa. Net revenues, which include excise taxes billed to customers, increased by $1.2 billion
(6.0%). Excluding excise taxes, net revenues increased by $156 million (1.8%) to $8.9 billion. This increase was due primarily to:
• price increases ($1.1 billion), partly offset by
• unfavorable currency ($761 million) and
• unfavorable volume/mix ($224 million).
Operating companies income of $4.1 billion increased by $342 million (9.1%). This increase was due primarily to:
• price increases ($1.1 billion),
•
lower pre-tax charges for asset impairment and exit costs ($262 million) and
• higher equity income in unconsolidated subsidiaries ($135 million), partly offset by
• unfavorable currency ($611 million),
• higher manufacturing costs ($244 million, principally related to the impact of the change to our new business structure in Egypt),
• unfavorable volume/mix ($202 million) and
• higher marketing, administration and research costs ($130 million).
Our cigarette shipment volume in EEMA decreased by 2.9% to 287.9 billion units, mainly due to Kazakhstan, Russia, Serbia and Ukraine,
partly offset by Algeria, Saudi Arabia and Turkey. Our cigarette shipment volume of premium brands increased by 1.2%, driven by
Parliament, up by 6.9% to 35.3 billion units, partly offset by Marlboro, down by 0.7% to 85.2 billion units.
In North Africa, defined as Algeria, Egypt, Libya, Morocco and Tunisia, the estimated total cigarette market increased by 2.2% to 141.8
billion units in 2014, driven by Algeria, Egypt and Tunisia, partially offset by Libya and Morocco. Our cigarette shipment volume of
44
37.8 billion units increased by 2.5%, driven largely by Marlboro in Algeria and L&M in Egypt. Our market share decreased by 0.2 share
points to 26.3%. Market share of Marlboro increased by 0.2 share points to 15.5%, while share of L&M decreased by 0.1 share point to
9.0%.
In Russia, the total cigarette market decreased by 9.2% to an estimated 310.6 billion units in 2014, mainly due to the unfavorable impact
of tax-driven price increases and a weak economy. In 2015, the total market is forecast to decrease by an estimated 8% to 10%. Our
cigarette shipment volume of 84.9 billion units in 2014 decreased by 3.5%. Shipment volume of our premium portfolio decreased by
2.5%, mainly due to Marlboro, down by 13.6%, partially offset by Parliament, up by 1.6%. In the mid-price segment, shipment volume
decreased by 9.1%, mainly due to Chesterfield, down by 18.6%. In the low-price segment, shipment volume decreased by 1.4%, mainly
due to Optima and Apollo Soyuz, down by 16.3% and 8.5%, respectively, partly offset by Bond Street, up by 2.5%. Our market share of
27.1%, as measured by Nielsen, was up by 1.0 share point. Market share of Parliament increased by 0.3 share points to 3.7%, L&M
increased by 0.3 share points to 3.1% and Bond Street increased by 1.0 share point to 7.5%, while Marlboro decreased by 0.2 share points
to 1.5% and Chesterfield decreased by 0.2 share points to 2.8%.
In Turkey, the total cigarette market increased by 2.4% to an estimated 93.9 billion units in 2014, primarily reflecting an increase in the
adult population. Our cigarette shipment volume of 46.3 billion units increased by 2.3%. Our market share, as measured by Nielsen,
decreased by 1.5 share points to 44.0%, mainly due to: Marlboro, down by 0.3 share points to 8.6%; mid-price Muratti, down by 1.4
share points to 5.5%; low-price L&M, down by 0.9 share points to 6.4%, and low-price Lark, down by 2.4 share points to 9.0%, partly
offset by premium Parliament, up by 1.2 share points to 11.2%, and low-price Chesterfield, up by 2.3 share points to 3.1%.
In Ukraine, the total cigarette market decreased by 2.5% to an estimated 73.3 billion units in 2014, mainly reflecting the impact of price
increases in 2014 and business disruption due to the political instability in the east of the country, partially offset by a lower prevalence
of illicit trade. Our 2014 cigarette shipment volume of 23.3 billion units decreased by 8.8%. Our market share, as measured by Nielsen,
decreased by 1.0 share point to 32.5%, mainly due to: Marlboro, down by 0.7 share points to 4.8%; Parliament,down by 0.3 share points
to 3.0%; Chesterfield, down by 0.9 share points to 5.0%, and Optima, down by 0.8 share points to 1.0%, partly offset by growth from
low-price President, up by 2.3 share points to 5.1%.
Asia. Net revenues, which include excise taxes billed to customers, decreased by $1.7 billion (8.3%). Excluding excise taxes, net
revenues decreased by $1.8 billion (16.9%) to $8.7 billion. This decrease was due to:
• unfavorable currency ($1.0 billion) and
• unfavorable volume/mix ($906 million), partly offset by
• price increases ($155 million).
Operating companies income of $3.2 billion decreased by $1.4 billion (31.0%). This decrease was due primarily to:
• unfavorable volume/mix ($746 million),
• unfavorable currency ($656 million),
• higher manufacturing costs ($181 million, principally in Indonesia driven mainly by higher clove prices and cost related to the
transition from hand-rolled to machine-made kretek cigarette production) and
• higher pre-tax charges for asset impairment and exit costs ($8 million, principally due to the factory closure in Australia), partly
offset by
• price increases ($155 million).
Our cigarette shipment volume of 288.1 billion units decreased by 4.4%, due primarily to: the unfavorable impact of an adjustment in
distributor inventories in Japan; lower total market and share in Australia, mainly reflecting the impact of excise tax-driven price increases
and competitive pricing in the deep discount segment, Japan and Pakistan, and lower share in Indonesia. Shipment volume of Marlboro
of 71.4 billion units decreased by 5.3%, due almost entirely to Japan, partly offset by the Philippines. Shipment volume of Parliament
of 10.7 billion units increased by 1.8%, driven by Korea. Shipment volume of Lark of 17.7 billion units increased by 7.4%, driven mainly
by Japan (including the morphed Philip Morris).
In Indonesia, the total cigarette market increased by 1.9% to 314.0 billion units in 2014. In 2015, the total market is forecast to increase
by up to 2%. Our cigarette shipment volume of 109.7 billion units in 2014 decreased by 1.5%. Our market share decreased by 1.3 share
points to 34.9%, predominantly due to the share decline of: Sampoerna Hijau, down by 0.9 share points to 3.4%, mainly reflecting the
decline of the total hand-rolled kretek segment, and the hand-rolled, full-flavor variants of Dji Sam Soe in the premium segment, which
45
decreased by 1.5 share points to 4.2%, mainly due to a retail price change ahead of competition. The decline in our market share was
partly offset by machine-made mid-price U Mild, up by 1.0 share point to 5.4% and machine-made Dji Sam Soe Magnum and Dji Sam
Soe Magnum Blue, up by a combined 1.0 share point to 2.1%. Market share of Sampoerna A in the premium machine-made lighter-
tasting kretek segment was flat at 14.4%. While market share of Marlboro decreased by 0.1 share point to 5.1%, its share of the “white”
cigarettes segment, representing 6.4% of the total cigarette market, increased by 2.0 share points to 79.7%. The machine-made kretek
segment, representing 73.5% of the total cigarette market, increased by 3.8 share points, and our share of the segment increased by 0.4
share points to 29.9%.
In Japan, the total cigarette market decreased by 3.4% to 186.2 billion units in 2014, partly reflecting the unfavorable impact of the
consumption tax-driven retail price increases of April 1, 2014. In 2015, the total market is forecast to decrease by an estimated 2.5% to
3.0%. Our cigarette shipment volume of 45.6 billion units in 2014 decreased by 14.0%, principally due to the unfavorable impact of an
adjustment in distributor inventories and a lower total market and share. Excluding the impact of these inventory movements, our cigarette
shipment volume decreased by 5.8%. Our market share decreased by 0.8 share points to 25.9%. Share of Marlboro and Virginia S.
decreased by 0.5 share points and 0.1 share point to 11.6% and 1.9%, respectively. Share of Lark (including the morphed Philip Morris)
declined by 0.1 share point to 10.0%.
In Korea, the total cigarette market increased by 1.2% to 89.4 billion units in 2014, reflecting favorable estimated trade inventory
movements. Excluding the impact of these inventory movements, the total cigarette market decreased by approximately 2%. In 2015,
the underlying total market is forecast to decrease by approximately 20% - 25%, as a result of higher pricing following the January 2015
excise tax increase. Our shipment volume of 17.3 billion units in 2014 increased by 1.1%, and market share was flat at 19.4%, with share
of Parliament up by 0.1 share point to 7.0%, partly offset by Marlboro, down by 0.1 share point to 7.6%.
In the Philippines, the estimated total tax-paid industry cigarette volume decreased by 4.6% to an estimated 82.3 billion units in 2014,
reflecting the prevalence of domestic non-duty-paid products. While our cigarette shipment volume of 68.4 billion units decreased by
0.2%, our market share of the estimated total tax-paid cigarette industry increased by 3.7 share points to 83.0%. Marlboro's market share
increased by 1.7 share points to 18.4% and share of Fortune increased by 1.8 share points to 33.4%.
Latin America & Canada. Net revenues, which include excise taxes billed to customers, decreased by $179 million (1.8%).
Excluding excise taxes, net revenues decreased by $76 million (2.3%) to $3.3 billion. This decrease was due primarily to:
• unfavorable currency ($431 million) and
• unfavorable volume/mix ($127 million), partly offset by
• price increases ($481 million).
Operating companies income of $1.0 billion decreased by $104 million (9.2%). This decrease was due primarily to:
• unfavorable currency ($243 million),
• unfavorable volume/mix ($133 million),
• higher marketing, administration and research costs ($135 million) and
• higher manufacturing costs ($70 million), partly offset by
• price increases ($481 million).
Our cigarette shipment volume of 94.7 billion units decreased by 2.7%, principally due to a lower total market, predominantly in Canada
and Mexico. While shipment volume of Marlboro of 37.0 billion units decreased by 4.3%, due predominantly to Mexico, its market
share was up in Argentina, Brazil and Colombia by 0.3, 0.5 and 1.0 share points to 24.1%, 9.2% and 7.9%, respectively. Shipment volume
of Philip Morris of 19.1 billion units increased by 2.1%, driven mainly by Argentina.
In Argentina, the total cigarette market decreased by 2.2% to 41.7 billion units in 2014. While our cigarette shipment volume of 32.3
billion units decreased by 0.2%, market share increased by 1.5 share points to 77.1%, driven by Marlboro, up by 0.3 share points to
24.1%, and mid-price Philip Morris, up by 1.9 share points to 43.4%, reflecting the positive impact of its capsule variants, partly offset
by low-price Next, down by 0.5 share points to 2.0%.
In Canada, the total cigarette market decreased by 5.5% to 27.3 billion units in 2014, mainly due to the impact of both federal and
provincial tax-driven price increases during the first half of the year. While our cigarette shipment volume of 10.3 billion units decreased
by 4.6%, market share increased by 0.4 share points to 37.6%, with premium Belmont up by 0.4 share points to 3.0% and premium Benson
46
& Hedges flat at 2.4%. Market share of low-price Next was up by 0.7 share points to 10.6%, partly offset by mid-price Number 7 and
low-price Accord, down by 0.2 and 0.5 share points to 4.0% and 2.4%, respectively. Market share of mid-price Canadian Classics was
up by 0.3 share points to 10.4%.
In Mexico, the total cigarette market decreased by 3.2% to 33.5 billion units in 2014, primarily reflecting unfavorable estimated trade
inventory movements compared to 2013. Excluding the impact of these inventory movements, the total cigarette market is estimated to
have declined by approximately 0.5%. Our cigarette shipment volume of 23.9 billion units decreased by 6.1%. Our market share decreased
by 2.2 share points to 71.3%. While market share of Marlboro and Benson & Hedges was down by 2.6 and 0.3 share points to 49.7%
and 5.2%, respectively, reflecting consumer down-trading, our share of the premium price segment was up by 0.8 share points to 91.5%.
Market share of Delicados, the second best-selling brand in the market, decreased by 0.1 share point to 11.1%.
2013 compared with 2012
The following discussion compares operating results within each of our reportable segments for 2013 with 2012.
European Union. Net revenues, which include excise taxes billed to customers, increased $965 million (3.5%). Excluding excise
taxes, net revenues increased $70 million (0.8%) to $8.6 billion. This increase was due to:
• price increases ($348 million) and
•
favorable currency ($205 million), partly offset by
• unfavorable volume/mix ($483 million).
The net revenues of the European Union segment include $1,524 million in 2013 and $1,372 million in 2012 related to sales of OTP.
Excluding excise taxes, OTP net revenues for the European Union segment were $543 million in 2013 and $475 million in 2012.
Operating companies income of $4.2 billion increased by $51 million (1.2%). This increase was due primarily to:
• price increases ($348 million),
•
•
favorable currency ($92 million) and
lower marketing, administration and research costs ($44 million), partly offset by
• unfavorable volume/mix ($403 million),
• higher manufacturing costs ($21 million) and
• higher pre-tax charges for asset impairment and exit costs ($8 million).
The total cigarette market of 482.7 billion units decreased by 7.4%, due primarily to the impact of tax-driven price increases, the
unfavorable economic and employment environment and the prevalence of non-duty-paid products. Although our cigarette shipment
volume of 185.1 billion units decreased by 6.5%, predominantly reflecting a lower total market across the Region, our market share
increased by 0.6 share points to 38.8%. The total OTP market in the European Union of 162.8 billion cigarette equivalent units increased
by 0.4%, reflecting a larger total fine cut market, up by 0.3% to 141.8 billion cigarette equivalent units.
While shipment volume of Marlboro of 91.3 billion units decreased by 3.7%, mainly due to a lower total market, market share increased
by 0.4 share points to 19.0%, driven notably by Germany, Greece, the Netherlands, Italy and Spain. While shipment volume of L&M
decreased by 4.0% to 32.9 billion units, market share increased by 0.2 share points to 6.9%, driven notably by Germany and Poland.
Shipment volume of Chesterfield of 19.0 billion units increased by 5.1%, and market share increased by 0.1 share point to 4.4%, driven
notably by the Czech Republic, Portugal and the United Kingdom. Although shipment volume of Philip Morris of 9.6 billion units
decreased by 10.4%, due predominantly to Italy, reflecting the morphing of certain brand variants into Marlboro, market share increased
by 0.2 share points to 2.0%.
Our shipment volume of OTP of 21.5 billion cigarette equivalent units increased by 6.7%, driven principally by higher share. Our OTP
total market share was 13.4%, up by 0.9 share points, reflecting gains in the fine cut category, notably in France, up by 1.7 share points
to 26.9%; Italy, up by 9.7 share points to 37.6%; Poland, up by 0.7 share points to 23.5%; Portugal, up by 11.5 share points to 31.9%,
and Spain, up by 2.0 share points to 13.8%.
In France, the total cigarette market of 47.5 billion units decreased by 7.6%, mainly reflecting the unfavorable impact of price increases
in the fourth quarter of 2012 and July 2013, an increase in the prevalence of non-duty-paid products, growth of the fine cut category,
and a weak economy. Our shipments of 19.1 billion units decreased by 5.3%, including a favorable trade inventory comparison driven
by the timing of shipments in the second half of 2012 in anticipation of price increases in the fourth quarter of 2012. Our market share
was up by 0.6 share points to 40.2%, mainly driven by the resilience of premium Philip Morris, up by 0.8 share points to 9.1%, and the
47
growth of Chesterfield, up by 0.1 share point to 3.4%. Market share of Marlboro and L&M decreased by 0.1 and 0.2 share points to
24.7% and 2.5%, respectively. The total industry fine cut category of 13.9 billion cigarette equivalent units increased by 3.7% in 2013.
Our market share of the category increased by 1.7 share points to 26.9%.
In Germany, the total cigarette market of 79.6 billion units decreased by 4.6% in 2013, mainly reflecting the impact of price increases
in the second quarter of 2013. While our shipments of 28.8 billion units decreased by 3.4%, market share increased by 0.4 share points
to 36.2%, driven by Marlboro and L&M, up by 0.7 and 0.4 share points to 22.0% and 10.9%, respectively, partly offset by Chesterfield,
down by 0.6 share points to 1.7%. The total industry fine cut category of 41.6 billion cigarette equivalent units increased by 0.7% in
2013. Our market share of the category decreased by 0.5 share points to 14.2%.
In Italy, the total cigarette market of 74.0 billion units decreased by 6.0% in 2013, reflecting an unfavorable economic and employment
environment and the prevalence of illicit trade and substitute products. Our shipments of 38.9 billion units decreased by 7.0%, including
an unfavorable comparison with 2012, which benefited from trade inventory movements ahead of the morphing of certain variants of
Philip Morris into Marlboro as of the first quarter of 2013. Our market share increased by 0.1 share point to 53.1%, driven by Marlboro,
up by 0.5 share points to 25.9%, and Philip Morris, up by 1.1 share points to 2.4%, partially offset by Chesterfield, down by 0.1 share
point to 3.5%, and Diana in the low-price segment, down by 1.1 share points to 11.3%, the latter impacted by the growth of the super-
low price segment and the availability of non-duty-paid products. The total industry fine cut category of 6.0 billion cigarette equivalent
units decreased by 3.5%, reflecting the 2012 excise tax-driven reduction of the price gap differential with cigarettes. Our market share
of the category increased by 9.7 share points to 37.6%.
In Poland, the total cigarette market of 46.6 billion units decreased by 10.6% in 2013, mainly reflecting the unfavorable impact of price
increases in the first quarter of 2013 and the availability of non-duty-paid OTP. Although our shipments of 17.1 billion units decreased
by 10.1%, our market share increased by 0.6 share points to 38.2%, driven by Marlboro, up by 0.2 share points to 11.5%, and by L&M,
up by 1.2 share points to 17.8%. While the total industry fine cut category of 3.3 billion cigarette equivalent units decreased by 11.4%,
reflecting the prevalence of non-duty-paid OTP, our market share of the category increased by 0.7 share points to 23.5%.
In Spain, the total cigarette market of 47.7 billion units decreased by 11.1% in 2013, mainly due to the impact of price increases in the
first and third quarters of 2013, the unfavorable economic and employment environment and the growth of the fine cut category. Our
shipments of 14.6 billion units decreased by 11.5%, including an unfavorable comparison with 2012, which benefited from trade inventory
movements in the fourth quarter ahead of price increases in January 2013. Market share increased by 0.7 share points to 31.2%, driven
by a higher share of Marlboro, up by 0.5 share points to 14.8%. Our market share of Chesterfield was up by 0.3 share points to 9.3%,
share of L&M was flat at 6.3% and share of Philip Morris was down by 0.1 share point to 0.6%. The total industry fine cut category
of 10.8 billion cigarette equivalent units increased by 6.9%, partly reflecting switching from pipe tobacco as a result of an excise tax
increase on the category in 2012 . Our market share of the fine cut category increased by 2.0 share points to 13.8% in 2013.
Eastern Europe, Middle East & Africa. Net revenues, which include excise taxes billed to customers, increased $1.4 billion (7.4%).
Excluding excise taxes, net revenues increased $434 million (5.2%) to $8.8 billion. This increase was due to:
• price increases ($767 million), partly offset by
• unfavorable volume/mix ($235 million) and
• unfavorable currency ($98 million).
Operating companies income of $3.8 billion increased by $53 million (1.4%). This increase was due primarily to:
• price increases ($767 million), partly offset by
• higher pre-tax charges for asset impairment and exit costs ($259 million, including charges associated with the termination of
distribution agreements resulting from a new business model in Egypt),
• unfavorable volume/mix ($168 million),
• unfavorable currency ($122 million),
• higher marketing, administration and research costs ($86 million, notably related to the annualization of expenditures to expand
our business infrastructure in Russia) and
• higher manufacturing costs ($76 million).
Our cigarette shipment volume in EEMA of 296.5 billion units decreased by 2.4%, mainly due to Russia, Serbia and Turkey, partly offset
by the Middle East and North Africa. Cigarette shipment volume of our premium brands increased by 0.3%, driven by Parliament, up
by 5.0% to 33.0 billion units, partly offset by Marlboro, down by 0.9% to 85.8 billion units.
48
In North Africa, the total cigarette market increased by 0.7% to an estimated 138.7 billion units in 2013, driven notably by Algeria and
Egypt, partially offset by Morocco and Tunisia. Our shipment volume of 36.8 billion units increased by 17.0%, principally reflecting a
higher total market and share. Our market share increased by 3.9 share points to 26.5%, driven by gains in all five markets, notably
Algeria, up by 0.8 share points to 41.1%, and Egypt, up by 4.7 share points to 22.9%. Share of Marlboro and L&M in North Africa
increased by 2.1 and 1.5 share points to 15.3% and 9.1%, respectively.
In Russia, the total cigarette market declined by 7.6% to an estimated 342.0 billion units in 2013, mainly due to the unfavorable impact
of tax-driven price increases, illicit trade and a weak economy. Our shipment volume of 88.0 billion units decreased by 6.7%. Shipment
volume of our premium portfolio was down by 6.0%, mainly due to Marlboro, down by 20.4%, partially offset by Parliament, up by
1.0%. In the mid-price segment, shipment volume decreased by 9.5%, mainly due to Chesterfield, down by 17.5%. In the low-price
segment, shipment volume decreased by 5.7%, mainly due to Bond Street, Optima and Apollo Soyuz, down by 4.1%, 12.7% and 18.0%,
respectively. Our market share of 26.1% in 2013, as measured by Nielsen, was down 0.3 share points. Market share of Parliament
increased by 0.2 share points to 3.4%, L&M increased by 0.2 share points to 2.8%, Marlboro decreased by 0.2 share points to 1.7%,
Chesterfield decreased by 0.4 share points to 3.0% and Bond Street was flat at 6.5%.
In Turkey, the total cigarette market declined by 7.6% to an estimated 91.7 billion units in 2013, primarily reflecting the renewed growth
of illicit trade and an unfavorable comparison with trade inventory movements in 2012. Excluding the impact of these inventory
movements, the total cigarette market was estimated to have declined by 3.5% in 2013. Our shipment volume of 45.2 billion units
decreased by 7.1%. Our market share, as measured by Nielsen, decreased by 0.2 share points to 45.5% in 2013, mainly due to Marlboro,
down by 0.3 share points to 8.9%, and low-price L&M, down by 1.1 share points to 7.3%, partly offset by premium Parliament and mid-
price Muratti, up by 1.0 share point and 0.3 share points to 10.0% and 6.9%, respectively.
In Ukraine, the total cigarette market declined by 9.9% to an estimated 75.1 billion units in 2013, mainly reflecting the impact of price
increases in 2013 and an increase in illicit trade. Although our 2013 shipment volume of 25.5 billion units decreased by 5.5%, our market
share, as measured by Nielsen, increased by 1.0 share point to 33.5%, mainly reflecting growth from our low-price segment brands of
Bond Street, Optima and President. Share for premium Parliament was up by 0.1 share point to 3.3%. Market share of Marlboro decreased
by 0.3 share points to 5.5%.
Asia. Net revenues, which include excise taxes billed to customers, decreased by $84 million (0.4%). Excluding excise taxes, net
revenues decreased $697 million (6.2%) to $10.5 billion. This decrease was due to:
• unfavorable currency ($726 million) and
• unfavorable volume/mix ($670 million, primarily due to the Philippines and Japan), partly offset by
• price increases ($699 million).
Operating companies income of $4.6 billion decreased by $575 million (11.1%). This decrease was due primarily to:
• unfavorable currency ($548 million),
• unfavorable volume/mix ($536 million) and
• higher manufacturing costs ($240 million, principally in Indonesia, driven mainly by higher clove prices), partly offset by
• price increases ($699 million),
•
•
lower marketing, administration and research costs ($39 million) and
lower pre-tax charges for asset impairment and exit costs ($12 million).
Our cigarette shipment volume of 301.3 billion units decreased by 7.7%, due primarily to the lower total market and share in the
Philippines, and lower share in Japan and Pakistan, partly offset by share growth in Indonesia. Excluding the Philippines, our cigarette
shipment volume decreased by 0.4%. Shipment volume of Marlboro of 75.3 billion units was down by 7.1%. Excluding the Philippines,
shipment volume of Marlboro increased by 2.0%, primarily reflecting market share growth in Indonesia and Vietnam.
In Indonesia, the total cigarette market increased by 1.9% to 308.0 billion units in 2013. Our shipment volume of 111.3 billion units
increased by 3.4%. Our market share increased by 0.6 share points to 36.2%, driven notably by Sampoerna A in the premium segment,
up by 0.5 share points to 14.4%, and mid-price U Mild, up by 1.1 share points to 4.4%. Market share of the hand-rolled, full-flavor Dji
Sam Soe in the premium segment decreased by 1.0 share point to 6.8%, mainly due to a retail price change ahead of competition.
Marlboro's market share was up by 0.4 share points to 5.2%, and its share of the “white” cigarettes segment, representing 6.7% of the
total cigarette market, increased by 6.0 share points to 77.7%.
49
In Japan, the total cigarette market decreased by 2.0% to 192.6 billion units. Our shipment volume of 53.0 billion units was down by
5.3%, principally due to a lower total market and share. Our market share decreased by 1.0 share point to 26.7%, reflecting the impact
of our principal competitor's brand launches and significant promotional activities in 2013. Market share of Marlboro and Lark decreased
by 0.3 and 0.5 share points to 12.1% and 10.0%, respectively, and share of Virginia S. was down by 0.1 share point to 2.0%.
In Korea, the total cigarette market decreased by 1.0% to 88.4 billion units in 2013. Although our shipment volume of 17.2 billion units
was essentially flat, market share increased by 0.2 share points to 19.4%, with share of Parliament up by 0.3 share points to 6.9%, partly
offset by Marlboro, down 0.1 share point to 7.7%. Share of Virginia S. was flat at 4.1%.
In the Philippines, the total industry cigarette volume decreased by 15.6% to an estimated 86.3 billion units in 2013, primarily reflecting
the unfavorable impact of the disruptive excise tax increase in January 2013 and a surge in the prevalence of domestic non-duty-paid
products. Our shipment volume of 68.5 billion units decreased by 26.2%, primarily reflecting the unfavorable impact of the
aforementioned tax increase and the underdeclaration of tax-paid volume by our main local competitor. Our market share decreased by
11.4 share points to 79.3%, primarily due to down-trading to competitors' brands. Marlboro's market share decreased by 4.2 share points
to 16.7%. Share of Fortune decreased by 17.8 share points to 31.6%, partly offset by gains from our other local brands.
Latin America & Canada. Net revenues, which include excise taxes billed to customers, increased $332 million (3.4%). Excluding
excise taxes, net revenues increased $33 million (1.0%) to $3.4 billion. This increase was due to:
• price increases ($252 million), partly offset by
• unfavorable currency ($146 million) and
• unfavorable volume/mix ($73 million).
Operating companies income of $1.1 billion increased by $91 million (8.7%). This increase was due to:
• price increases ($252 million),
•
•
lower pre-tax charges for asset impairment and exit costs ($29 million) and
lower marketing, administration and research costs ($23 million), partly offset by
• unfavorable volume/mix ($88 million),
• unfavorable currency ($64 million) and
• higher manufacturing costs ($61 million, including higher leaf costs).
Our cigarette shipment volume in Latin America & Canada of 97.3 billion units decreased by 1.4%, principally due to a lower total
market, predominantly in Brazil, partly offset by higher share, notably in Argentina and Brazil, and trade inventory movements in Mexico.
While shipment volume of Marlboro of 38.7 billion units decreased by 1.4%, market share was up, notably in Brazil and Colombia by
0.7 and 0.9 share points, respectively.
In Argentina, the total cigarette market decreased by 1.8% to 42.6 billion units in 2013. While our cigarette shipment volume of 32.4
billion units decreased by 0.8%, market share increased by 0.7 share points to a record 75.6%, driven by mid-price Philip Morris, up by
2.1 share points to 41.5%, reflecting the positive impact of its capsule variants, partly offset by low-price Next, down by 0.6 share points
to 2.5%. Share of Marlboro decreased by 0.3 share points to 23.8%.
In Canada, the total cigarette market decreased by 1.2% to 28.9 billion units in 2013. While our cigarette shipment volume of 10.8 billion
units was flat, market share increased by 0.3 share points to 37.2%, with premium brands Benson & Hedges and Belmont up by 0.1 share
point each to 2.4% and 2.6%, respectively. Market share of low-price brand Next was up by 1.7 share points to 9.9%, partly offset by
mid-price Number 7 and low-price Accord, down by 0.3 and 0.4 share points, to 4.2% and 2.9%, respectively. Market share of mid-price
Canadian Classics was flat at 10.1%.
In Mexico, the total cigarette market increased by 3.0% to 34.6 billion units in 2013, primarily reflecting a favorable comparison of
price-driven trade inventory movements compared to 2012. Our cigarette shipment volume in 2013 of 25.4 billion units increased by
3.0%. Our market share was flat at 73.5%. While market share of Marlboro and Benson & Hedges was down by 1.3 and 0.7 share points
to 52.3% and 5.5%, respectively, reflecting consumer down-trading, our share of the premium price segment was up by 1.0 share point
to 90.7%. Market share of Delicados, the second-best-selling brand in the market, increased by 0.8 share points to 11.2%.
50
Financial Review
Net Cash Provided by Operating Activities
Net cash provided by operating activities of $7.7 billion for the year ended December 31, 2014, decreased by $2.4 billion from the
comparable 2013 period. The decrease was due primarily to lower net earnings ($1.2 billion, primarily related to unfavorable currency
movements), an increase in our working capital requirements ($708 million), and higher cash payments related to exit costs.
The unfavorable movements in working capital were due primarily to the following:
• more cash used for accrued liabilities and other current assets ($2.4 billion), largely due to the timing of payments for excise
taxes, partially offset by
• more cash provided by inventories ($1.5 billion), primarily related to lower leaf tobacco and finished goods inventory levels.
On February 6, 2014, we announced a one-year gross productivity and cost savings target for 2014 of approximately $300 million. During
2014, we exceeded this target.
On February 5, 2015, we announced that our productivity and cost savings initiatives will include, but are not limited to, the continued
enhancement of production processes, the harmonization of tobacco blends, the streamlining of product specifications and number of
brand variants, supply chain improvements and overall spending efficiency across the company. We anticipate that these initiatives,
combined with savings associated with the manufacturing footprint restructuring implemented in 2014, notably in Australia and the
Netherlands, should result in a total company cost-base increase, excluding RRPs and currency, of approximately 1%.
Net cash provided by operating activities of $10.1 billion for the year ended December 31, 2013, increased by $714 million from the
comparable 2012 period. The increase was due primarily to a decrease in our working capital requirements ($451 million) and lower
pension contributions ($57 million).
The favorable movements in working capital were due primarily to the following:
• more cash provided by accrued liabilities and other current assets ($2.1 billion), largely due to the timing of payments for excise
taxes, partly offset by
• more cash used for income taxes ($969 million), primarily related to the timing of payments, and
• more cash used for inventories ($685 million), primarily related to the timing of inventory purchases.
On February 7, 2013, we announced a one-year, gross productivity and cost savings target for 2013 of approximately $300 million.
During 2013, we exceeded this target primarily through the rationalization of tobacco blends and product specifications and other
manufacturing and procurement initiatives.
Net Cash Used in Investing Activities
Net cash used in investing activities of $996 million for the year ended December 31, 2014, decreased by $1.7 billion from the comparable
2013 period, due primarily to less cash spent on investments in unconsolidated subsidiaries and higher cash collateral received from
derivatives designated as net investment hedges, partially offset primarily by the purchase of Nicocigs Limited.
Net cash used in investing activities of $2.7 billion for the year ended December 31, 2013, increased by $1.7 billion from the comparable
2012 period, due primarily to higher cash spent on investments in unconsolidated subsidiaries ($1.4 billion) and higher capital expenditures
($144 million).
As previously discussed, on September 30, 2013, we acquired a 49% equity interest in United Arab Emirates-based Arab Investors-TA
(FZC) for approximately $625 million. On December 12, 2013, we acquired from Megapolis Investment BV a 20% equity interest in
Megapolis Distribution BV, the holding company of CJSC TK Megapolis, our distributor in Russia, for a purchase price of $760 million.
For further details, see Item 8, Note 4. Investments in Unconsolidated Subsidiaries to our consolidated financial statements.
51
Our capital expenditures were $1.2 billion in 2014, $1.2 billion in 2013 and $1.1 billion in 2012. The 2014 expenditures were primarily
related to investments in reduced-risk products, productivity-enhancing programs, equipment for new products and the expansion of our
capacity in Indonesia for machine-made kretek cigarettes. We expect total capital expenditures in 2015 of approximately $1.2 billion
(including additional capital expenditures related to our ongoing investment in reduced-risk products), to be funded by operating cash
flows.
Net Cash Used in Financing Activities
During 2014, net cash used in financing activities was $6.8 billion, compared with net cash used in financing activities of $8.2 billion
during 2013 and $8.1 billion in 2012. During 2014, we used a total of $13.2 billion to repurchase our common stock, pay dividends and
repay debt. These uses were partially offset by proceeds from our debt offerings and short-term borrowings in 2014 of $6.6 billion.
During 2013, we used a total of $17.1 billion to repurchase our common stock, pay dividends, repay debt and purchase subsidiary shares
from noncontrolling interests. These uses were partially offset by proceeds from our debt offerings and short-term borrowings in 2013
of $9.2 billion. During 2012, we used a total of $15.4 billion to repurchase our common stock, pay dividends, and repay debt. These
uses were partially offset by proceeds from our debt offerings and short-term borrowings in 2012 of $7.6 billion.
In September 2013, Grupo Carso sold us its remaining 20% interest in our Mexican tobacco business for $703 million. As a result, we
own 100% of our Mexican tobacco business. For further details, see Item 8, Note 6. Acquisitions and Other Business Arrangements to
our consolidated financial statements.
Dividends paid in 2014, 2013 and 2012 were $6.0 billion, $5.7 billion and $5.4 billion, respectively.
Debt and Liquidity
We define cash and cash equivalents as short-term, highly liquid investments, readily convertible to known amounts of cash that mature
within a maximum of three months and have an insignificant risk of change in value due to interest rate or credit risk changes. As a
policy, we do not hold any investments in structured or equity-linked products. Our cash and cash equivalents are predominantly held
in short-term bank deposits with institutions having a long-term rating of A- or better.
Credit Ratings – The cost and terms of our financing arrangements, as well as our access to commercial paper markets, may be affected
by applicable credit ratings. At February 19, 2015, our credit ratings and outlook by major credit rating agencies were as follows:
Moody’s
Standard & Poor’s
Fitch
Short-term
P-1
Long-term
A2
A-1
F1
A
A
Outlook
Stable
Stable
Stable
Credit Facilities – On January 23, 2015, we entered into an agreement to extend the term of our existing $2.5 billion multi-year revolving
credit facility, effective February 28, 2015, from February 28, 2019 to February 28, 2020. On January 23, 2015, we also entered into an
agreement to extend the term of our existing $2.0 billion 364-day revolving credit facility, effective February 10, 2015, from February
10, 2015 to February 9, 2016.
52
At February 19, 2015, our committed credit facilities were as follows:
(in billions)
Type
364-day revolving credit, expiring February 9, 2016
Multi-year revolving credit, expiring February 28, 2019 (1)
Multi-year revolving credit, expiring October 25, 2016
Total facilities
$
$
Committed
Credit
Facilities
2.0
2.5
3.5
8.0
(1) Effective February 28, 2015, our $2.5 billion multi-year revolving credit facility will be
extended from February 28, 2019 to February 28, 2020.
At February 19, 2015, there were no borrowings under the committed credit facilities, and the entire $8.0 billion of committed amounts
were available for borrowing.
All banks participating in our committed credit facilities have an investment-grade long-term credit rating from the credit rating agencies.
We continuously monitor the credit quality of our banking group, and at this time we are not aware of any potential non-performing
credit provider.
Each of these facilities requires us to maintain a ratio of consolidated earnings before interest, taxes, depreciation and amortization
(“consolidated EBITDA”) to consolidated interest expense of not less than 3.5 to 1.0 on a rolling four-quarter basis. At December 31,
2014, our ratio calculated in accordance with the agreements was 12.2 to 1.0. These facilities do not include any credit rating triggers,
material adverse change clauses or any provisions that could require us to post collateral. We expect to continue to meet our covenants.
The terms “consolidated EBITDA” and “consolidated interest expense,” both of which include certain adjustments, are defined in the
facility agreements previously filed with the U.S. Securities and Exchange Commission.
In addition to the committed credit facilities discussed above, certain of our subsidiaries maintain short-term credit arrangements to meet
their respective working capital needs. These credit arrangements, which amounted to approximately $3.2 billion at December 31, 2014,
and $2.4 billion at December 31, 2013, are for the sole use of our subsidiaries. Borrowings under these arrangements amounted to $1.2
billion at December 31, 2014, and $1.0 billion at December 31, 2013.
Commercial Paper Program – We have commercial paper programs in place in the U.S. and in Europe. At December 31, 2014, we had
no commercial paper outstanding. At December 31, 2013, we had $1.4 billion of commercial paper outstanding.
Effective April 19, 2013, our commercial paper program in the U.S. was increased by $2.0 billion. As a result, our commercial paper
programs in place in the U.S. and in Europe currently have an aggregate issuance capacity of $8.0 billion.
We expect that the existence of the commercial paper program and the committed credit facilities, coupled with our operating cash flows,
will enable us to meet our liquidity requirements.
Debt – Our total debt was $29.5 billion at December 31, 2014, and $27.7 billion at December 31, 2013. Fixed-rate debt constituted
approximately 95% of our total debt at December 31, 2014, and 90% of our total debt at December 31, 2013. The weighted-average all-
in financing cost of our total debt was 3.2% in 2014, compared to 3.5% in 2013. See Item 8, Note 16. Fair Value Measurements to our
consolidated financial statements for a discussion of our disclosures related to the fair value of debt. The amount of debt that we can
issue is subject to approval by our Board of Directors.
On February 21, 2014, we filed a shelf registration statement with the U.S. Securities and Exchange Commission, under which we may
from time to time sell debt securities and/or warrants to purchase debt securities over a three-year period.
53
Our debt issuances in 2014 were as follows:
(in millions)
Type
EURO notes
EURO notes
EURO notes
Swiss franc notes
Swiss franc notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
Face Value (e)
(a)
(a)
€750 (approximately $1,029)
€1,000 (approximately $1,372)
(b)
€500 (approximately $697)
(c) CHF275 (approximately $311)
(b) CHF250 (approximately $283)
(d)
$500
(d)
(d)
$750
$750
Interest
Rate
1.875%
2.875%
2.875%
0.750%
1.625%
1.250%
3.250%
4.250%
Issuance
Maturity
March 2014
March 2014
May 2014
May 2014
May 2014
March 2021
March 2026
May 2029
December 2019
May 2024
November 2014
November 2017
November 2014
November 2024
November 2014
November 2044
(a) Interest on these notes is payable annually in arrears beginning in March 2015.
(b) Interest on these notes is payable annually in arrears beginning in May 2015.
(c) Interest on these notes is payable annually in arrears beginning in December 2014.
(d) Interest on these notes is payable semiannually in arrears beginning in May 2015.
(e) U.S. dollar equivalents for foreign currency notes were calculated based on exchange rates on the date of issuance.
The net proceeds from the sale of the securities listed in the table above will be used for general corporate purposes.
The weighted-average time to maturity of our long-term debt was 10.8 years at the end of 2013 and 2014.
• Off-Balance Sheet Arrangements and Aggregate Contractual Obligations
We have no off-balance sheet arrangements, including special purpose entities, other than guarantees and contractual obligations discussed
below.
Guarantees – At December 31, 2014, we were contingently liable for $1.0 billion of guarantees of our own performance, which were
primarily related to excise taxes on the shipment of our products. There is no liability in the consolidated financial statements associated
with these guarantees. At December 31, 2014, our third-party guarantees were insignificant.
54
Aggregate Contractual Obligations – The following table summarizes our contractual obligations at December 31, 2014:
(in millions)
Long-term debt (1)
RBH Legal Settlement (2)
Colombian Investment and Cooperation Agreement (3)
Interest on borrowings (4)
Operating leases (5)
Purchase obligations (6):
Inventory and production costs
Other
Other long-term liabilities (7)
Payments Due
Total
2015 2016-2017 2018-2019
2020 and
Thereafter
$28,542
$1,318
$4,299
$4,646
$18,279
128
109
11,679
740
34
8
959
197
75
15
19
13
1,685
1,368
241
109
3,980
1,902
1,645
924
742
578
5,625
2,826
1,320
423
27
142
512
137
649
23
—
73
7,667
193
824
6
830
231
$47,246
$5,369
$7,777
$6,827
$27,273
(1) Amounts represent the expected cash payments of our long-term debt and capital lease obligations.
(2) Amounts represent the estimated future payments due under the terms of the settlement agreement. See Item 8, Note 19. RBH Legal Settlement, to our consolidated
financial statements for more details regarding this settlement.
(3) Amounts represent the expected cash payments under the terms of the Colombian Investment and Cooperation Agreement. See Item 8, Note 18. Colombian Investment
and Cooperation Agreement to our consolidated financial statements for more details regarding this agreement.
(4) Amounts represent the expected cash payments of our interest expense on our long-term debt, including the current portion of long-term debt. Interest on our fixed-
rate debt is presented using the stated interest rate. Interest on our variable rate debt is estimated using the rate in effect at December 31, 2014. Amounts exclude the
amortization of debt discounts, the amortization of loan fees and fees for lines of credit that would be included in interest expense in the consolidated statements of
earnings.
(5) Amounts represent the minimum rental commitments under non-cancelable operating leases.
(6) Purchase obligations for inventory and production costs (such as raw materials, indirect materials and supplies, packaging, co-manufacturing arrangements, storage
and distribution) are commitments for projected needs to be utilized in the normal course of business. Other purchase obligations include commitments for marketing,
advertising, capital expenditures, information technology and professional services. Arrangements are considered purchase obligations if a contract specifies all
significant terms, including fixed or minimum quantities to be purchased, a pricing structure and approximate timing of the transaction. Amounts represent the minimum
commitments under non-cancelable contracts. Any amounts reflected on the consolidated balance sheet as accounts payable and accrued liabilities are excluded from
the table above.
(7) Other long-term liabilities consist primarily of postretirement health care costs and accruals established for employment costs. The following long-term liabilities
included on the consolidated balance sheet are excluded from the table above: accrued pension and postemployment costs, tax contingencies, insurance accruals and
other accruals. We are unable to estimate the timing of payments (or contributions in the case of accrued pension costs) for these items. Currently, we anticipate making
pension contributions of approximately $144 million in 2015, based on current tax and benefit laws (as discussed in Item 8, Note 13. Benefit Plans to our consolidated
financial statements).
The E.C. agreement payments discussed below are excluded from the table above, as the payments are subject to adjustment based on
certain variables including our market share in the EU.
E.C. Agreement – As discussed in Item 8, Note 20. E.C. Agreement, in 2004, we entered into an agreement with the European Commission
(acting on behalf of the European Community) that provides for broad cooperation with European law enforcement agencies on anti-
contraband and anti-counterfeit efforts. This agreement has been signed by all 27 Member States. This agreement calls for payments
that are to be adjusted based on certain variables, including our market share in the European Union in the year preceding payment.
Because future additional payments are subject to these variables, we record these payments as an expense in cost of sales when product
is shipped. In addition, we are also responsible to pay the excise taxes, VAT and customs duties on qualifying product seizures of up to
90 million cigarettes and are subject to payments of five times the applicable taxes and duties if qualifying product seizures exceed
90 million cigarettes in a given year. In October 2014, this agreement was amended and the threshold was increased to 450 million
cigarettes in a given year. This modification was effective as of July 2012. To date, our annual payments related to product seizures have
been immaterial. Total charges related to the E.C. Agreement of $71 million, $81 million and $78 million were recorded in cost of sales
in 2014, 2013 and 2012, respectively.
Equity and Dividends
As discussed in Item 8, Note 9. Stock Plans to our consolidated financial statements, during 2014, we granted 2.4 million shares of
55
deferred stock awards to eligible employees at a weighted-average grant date fair value of $77.79 per share. Equity awards generally
vest three or more years after the date of the award, subject to earlier vesting on death or disability or normal retirement, or separation
from employment by mutual agreement after reaching age 58.
In May 2012, our stockholders approved the Philip Morris International Inc. 2012 Performance Incentive Plan (the “2012 Plan”). The
2012 Plan replaced the 2008 Performance Incentive Plan (the “2008 Plan”), and, as a result, there will be no additional grants under the
2008 Plan. Under the 2012 Plan, we may grant to eligible employees restricted stock, restricted stock units and deferred stock units,
performance-based cash incentive awards and performance-based equity awards. While the 2008 Plan authorized incentive stock options,
non-qualified stock options and stock appreciation rights, the 2012 Plan does not authorize any grants of stock options or stock appreciation
rights. Up to 30 million shares of our common stock may be issued under the 2012 Plan. At December 31, 2014, shares available for
grant under the 2012 plan were 24,785,260.
On May 1, 2010, we began repurchasing shares under a three-year $12.0 billion share repurchase program that was authorized by our
Board of Directors in February 2010. On July 31, 2012, we completed this share repurchase program ahead of schedule. In total, we
purchased 179.1 million shares for $12.0 billion under this program.
On August 1, 2012, we began repurchasing shares under a new three-year $18.0 billion share repurchase program that was authorized
by our Board of Directors in June 2012. From August 1, 2012, through December 31, 2014, we repurchased 144.6 million shares of our
common stock at a cost of $12.7 billion under this repurchase program. During 2014, we repurchased 45.2 million shares at a cost of
$3.8 billion.
On February 5, 2015, we announced that we do not plan any share repurchases in 2015. We will revisit the potential for such repurchases
as the year unfolds, depending on the currency environment.
Dividends paid in 2014 were $6.0 billion. During the third quarter of 2014, our Board of Directors approved a 6.4% increase in the
quarterly dividend to $1.00 per common share. As a result, the present annualized dividend rate is $4.00 per common share.
Market Risk
Counterparty Risk - We predominantly work with financial institutions with strong short- and long-term credit ratings as assigned
by Standard & Poor’s and Moody’s. These banks are also part of a defined group of relationship banks. Non-investment grade institutions
are only used in certain emerging markets to the extent required by local business needs. We have a conservative approach when it comes
to choosing financial counterparties and financial instruments. As such we do not invest or hold investments in any structured or equity-
linked products. The majority of our cash and cash equivalents is currently invested in bank deposits maturing within less than 30 days.
We continuously monitor and assess the credit worthiness of all our counterparties.
Derivative Financial Instruments - We operate in markets outside of the U.S., with manufacturing and sales facilities in various
locations throughout the world. Consequently, we use certain financial instruments to manage our foreign currency and interest rate
exposure. We use derivative financial instruments principally to reduce our exposure to market risks resulting from fluctuations in foreign
exchange rates by creating offsetting exposures. We are not a party to leveraged derivatives and, by policy, do not use derivative financial
instruments for speculative purposes.
See Item 8, Note 15. Financial Instruments, Item 8, Note 16. Fair Value Measurements and Item 8, Note 22. Balance Sheet Offsetting
to our consolidated financial statements for further details on our derivative financial instruments and the related collateral arrangements.
Value at Risk - We use a value at risk computation to estimate the potential one-day loss in the fair value of our interest-rate-sensitive
financial instruments and to estimate the potential one-day loss in pre-tax earnings of our foreign currency price-sensitive derivative
financial instruments. This computation includes our debt, short-term investments, and foreign currency forwards, swaps and options.
Anticipated transactions, foreign currency trade payables and receivables, and net investments in foreign subsidiaries, which the foregoing
instruments are intended to hedge, were excluded from the computation.
The computation estimates were made assuming normal market conditions, using a 95% confidence interval. We use a “variance/co-
variance” model to determine the observed interrelationships between movements in interest rates and various currencies. These
interrelationships were determined by observing interest rate and forward currency rate movements over the preceding quarter for
determining value at risk at December 31, 2014 and 2013, and over each of the four preceding quarters for the calculation of average
56
value at risk amounts during each year. The values of foreign currency options do not change on a one-to-one basis with the underlying
currency and were valued accordingly in the computation.
The estimated potential one-day loss in fair value of our interest-rate-sensitive instruments, primarily debt, under normal market conditions
and the estimated potential one-day loss in pre-tax earnings from foreign currency instruments under normal market conditions, as
calculated in the value at risk model, were as follows:
(in millions)
Instruments sensitive to:
Pre-Tax Earnings Impact
At
12/31/14
Average
High
Low
Foreign currency rates
$39
$25
$39
$13
(in millions)
Instruments sensitive to:
Interest rates
(in millions)
Instruments sensitive to:
Fair Value Impact
At
12/31/14
Average
High
Low
$95
$69
$95
$55
Pre-Tax Earnings Impact
At
12/31/13
Average
High
Low
Foreign currency rates
$16
$27
$43
$16
(in millions)
Instruments sensitive to:
Interest rates
Fair Value Impact
At
12/31/13
Average
High
Low
$60
$75
$111
$56
The value at risk computation is a risk analysis tool designed to statistically estimate the maximum probable daily loss from adverse
movements in interest and foreign currency rates under normal market conditions. The computation does not purport to represent actual
losses in fair value or earnings to be incurred by us, nor does it consider the effect of favorable changes in market rates. We cannot predict
actual future movements in such market rates and do not present these results to be indicative of future movements in market rates or to
be representative of any actual impact that future changes in market rates may have on our future results of operations or financial
position.
Contingencies
See Item 3 and Item 8, Note 21. Contingencies to our consolidated financial statements for a discussion of contingencies.
Cautionary Factors That May Affect Future Results
Forward-Looking and Cautionary Statements
We may from time to time make written or oral forward-looking statements, including statements contained in filings with the SEC, in
reports to stockholders and in press releases and investor webcasts. You can identify these forward-looking statements by use of words
such as "strategy," "expects," "continues," "plans," "anticipates," "believes," "will," "estimates," "intends," "projects," "goals," "targets"
and other words of similar meaning. You can also identify them by the fact that they do not relate strictly to historical or current facts.
We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and
assumptions. Achievement of future results is subject to risks, uncertainties and inaccurate assumptions. Should known or unknown risks
57
or uncertainties materialize, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated,
estimated or projected. Investors should bear this in mind as they consider forward-looking statements and whether to invest in or remain
invested in our securities. In connection with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we
are identifying important factors that, individually or in the aggregate, could cause actual results and outcomes to differ materially from
those contained in any forward-looking statements made by us; any such statement is qualified by reference to the following cautionary
statements. We elaborate on these and other risks we face throughout this document, particularly in Item 1A. Risk Factors, and Business
Environment of this section. You should understand that it is not possible to predict or identify all risk factors. Consequently, you should
not consider the following to be a complete discussion of all potential risks or uncertainties. We do not undertake to update any forward-
looking statement that we may make from time to time, except in the normal course of our public disclosure obligations.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
The information called for by this Item is included in Item 7, Market Risk.
58
Item 8.
Financial Statements and Supplementary Data.
Consolidated Balance Sheets
(in millions of dollars, except share data)
at December 31,
Assets
Cash and cash equivalents
2014
2013
$
1,682
$ 2,154
Receivables (less allowances of $50 in 2014 and $53 in 2013)
4,004
3,853
Inventories:
Leaf tobacco
Other raw materials
Finished product
Deferred income taxes
Other current assets
Total current assets
Property, plant and equipment, at cost:
Land and land improvements
Buildings and building equipment
Machinery and equipment
Construction in progress
Less: accumulated depreciation
Goodwill (Note 3)
Other intangible assets, net (Note 3)
Investments in unconsolidated subsidiaries (Note 4)
Other assets
Total Assets
3,135
1,696
3,761
8,592
533
673
3,709
1,596
4,541
9,846
502
497
15,484
16,852
639
3,620
7,664
836
12,759
6,688
6,071
8,388
2,985
1,083
1,176
671
4,013
8,409
864
13,957
7,202
6,755
8,893
3,193
1,536
939
$
35,187
$
38,168
See notes to consolidated financial statements.
59
at December 31,
Liabilities
Short-term borrowings (Note 7)
Current portion of long-term debt (Note 7)
Accounts payable
Accrued liabilities:
Marketing and selling
Taxes, except income taxes
Employment costs
Dividends payable
Other
Income taxes
Deferred income taxes
Total current liabilities
Long-term debt (Note 7)
Deferred income taxes
Employment costs
Other liabilities
Total liabilities
Contingencies (Note 21)
Stockholders’ (Deficit) Equity
Common stock, no par value (2,109,316,331 shares issued in 2014 and 2013)
Additional paid-in capital
Earnings reinvested in the business
Accumulated other comprehensive losses
Less: cost of repurchased stock (562,416,635 and 520,313,919 shares in 2014 and
2013, respectively)
Total PMI stockholders’ deficit
Noncontrolling interests
Total stockholders’ deficit
2014 2013
$ 1,208
$ 2,400
1,318
1,242
549
5,490
1,135
1,559
1,375
1,078
158
15,112
26,929
1,549
2,202
598
1,255
1,274
503
6,492
949
1,507
1,382
1,192
112
17,066
24,023
1,477
1,313
563
46,390
44,442
—
710
—
723
29,249
27,843
(6,826)
(4,190)
23,133
24,376
35,762
32,142
(12,629)
(7,766)
1,426
1,492
(11,203)
(6,274)
Total Liabilities and Stockholders’ (Deficit) Equity
$ 35,187
$ 38,168
See notes to consolidated financial statements.
60
Consolidated Statements of Earnings
(in millions of dollars, except per share data)
for the years ended December 31,
Net revenues
Cost of sales
Excise taxes on products
Gross profit
Marketing, administration and research costs
Asset impairment and exit costs (Note 5)
Amortization of intangibles
Operating income
Interest expense, net (Note 14)
Earnings before income taxes
Provision for income taxes
Equity (income)/loss in unconsolidated subsidiaries, net
Net earnings
Net earnings attributable to noncontrolling interests
Net earnings attributable to PMI
Per share data (Note 10):
Basic earnings per share
Diluted earnings per share
2014
2013
2012
$ 80,106
$ 80,029 $ 77,393
10,436
10,410 10,373
50,339
48,812
46,016
19,331
20,807 21,004
7,001
6,890
6,961
535
93
309 83
93
97
11,702
13,515 13,863
1,052
973
859
10,650
12,542 13,004
3,097
3,670
3,833
(105)
7,658
165
22
17
8,850
9,154
274
354
$
7,493
$
8,576 $
8,800
$
$
4.76
4.76
$
$
5.26 $
5.17
5.26 $
5.17
See notes to consolidated financial statements.
61
Consolidated Statements of Comprehensive Earnings
(in millions of dollars)
for the years ended December 31,
2014
2013
2012
Net earnings
$
7,658
$
8,850 $
9,154
Other comprehensive earnings (losses), net of income taxes:
Change in currency translation adjustments:
Unrealized gains (losses), net of income taxes of ($161) in 2014,
$227 in 2013 and $6 in 2012
(1,746)
(1,876)
(Gains)/losses transferred to earnings, net of income taxes of $- in
2014 and $- in 2013
(5)
(12)
15
—
Change in net loss and prior service cost:
Net gains (losses) and prior service costs, net of income taxes of
$167 in 2014, ($81) in 2013 and $144 in 2012
Amortization of net losses, prior service costs and net transition
costs, net of income taxes of ($42) in 2014, ($49) in 2013 and
($37) in 2012
(1,148)
1,079
(943)
173
243
160
Change in fair value of derivatives accounted for as hedges:
Gains recognized, net of income taxes of ($13) in 2014, ($30) in
2013 and ($14) in 2012
Gains transferred to earnings, net of income taxes of $10 in 2014,
$34 in 2013 and $3 in 2012
98
(38)
206
99
(235)
(22)
Total other comprehensive losses
(2,666)
(595)
(691)
Total comprehensive earnings
4,992
8,255
8,463
Less comprehensive earnings attributable to:
Noncontrolling interests
Redeemable noncontrolling interest (Note 23)
135
—
197 210
68 194
Comprehensive earnings attributable to PMI
$
4,857
$
7,990 $
8,059
See notes to consolidated financial statements.
62
Consolidated Statements of Stockholders' (Deficit) Equity
(in millions of dollars, except per share data)
PMI Stockholders’ (Deficit) Equity
Common
Stock
Additional
Paid-in
Capital
Earnings
Reinvested
in the
Business
Accumulated
Other
Comprehensive
Losses
Cost of
Repurchased
Stock
Noncontrolling
Interests
Total
Balances, January 1, 2012
$
— $
1,235 $
21,757 $
(2,863) $
(19,900) $
Net earnings
Other comprehensive earnings
(losses), net of income taxes
Issuance of stock awards and exercise
of stock options
Dividends declared ($3.24 per share)
Payments to noncontrolling interests
Purchase of subsidiary shares from
noncontrolling interests
Common stock repurchased
100
(1)
Balances, December 31, 2012
—
1,334
Net earnings
Other comprehensive earnings
(losses), net of income taxes
Issuance of stock awards and exercise
of stock options
Dividends declared ($3.58 per share)
Payments to noncontrolling interests
Purchase of subsidiary shares from
noncontrolling interests
Transfer of redeemable
noncontrolling interest
Common stock repurchased
61
(672)
Balances, December 31, 2013
—
723
8,800
(5,481)
25,076
8,576
(5,809)
27,843
7,493
Net earnings
Other comprehensive earnings
(losses), net of income taxes
Issuance of stock awards and exercise
of stock options
Dividends declared ($3.88 per share)
Payments to noncontrolling interests
Common stock repurchased
Other
(13)
(6,087)
(741)
(3,604)
(535)
(51)
(4,190)
(2,636)
118
(6,500)
(26,282)
140
(6,000)
(32,142)
180
(3,800)
322
183 (1)
$
551
8,983 (1)
27 (1)
(714) (1)
218
(5,481)
(209)
(2)
(6,500)
(3,154)
8,751 (1)
(564) (1)
201
(5,809)
(210)
(764)
1,275
(6,000)
(6,274)
7,658
(1)
(209)
(1)
322
175 (1)
(29) (1)
(210)
(41)
1,275 (1)
1,492
165
(30)
(2,666)
167
(6,087)
(207)
(3,800)
6
(207)
6
Balances, December 31, 2014
$
— $
710 $
29,249 $
(6,826) $
(35,762) $
1,426
$ (11,203)
(1) Net earnings attributable to noncontrolling interests exclude $171 million of earnings related to the redeemable noncontrolling interest, which was
reported outside of the equity section in the consolidated balance sheet at December 31, 2012. Other comprehensive earnings (losses), net of income taxes,
also exclude $25 million of net currency translation adjustment gains and $2 million of net loss and prior service cost losses related to the redeemable
noncontrolling interest at December 31, 2012 . Net earnings attributable to noncontrolling interests exclude $99 million of earnings related to the redeemable
noncontrolling interest, which was originally reported outside of the equity section and was included in the redeemable noncontrolling interest amount
transferred to equity during 2013. Other comprehensive earnings (losses), net of income taxes, also exclude $33 million of net currency translation adjustment
losses and a $2 million reduction of net loss and prior service costs related to the redeemable noncontrolling interest prior to the date of transfer. In December
2013, the redeemable noncontrolling interest balance of $1,275 million was reclassified to noncontrolling interests due to the termination of an exit rights
agreement. For further details, see Note 23. Redeemable Noncontrolling Interest.
See notes to consolidated financial statements.
63
Consolidated Statements of Cash Flows
(in millions of dollars)
for the years ended December 31,
CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES
2014
2013
2012
Net earnings
$ 7,658
$ 8,850 $ 9,154
Adjustments to reconcile net earnings to operating cash flows:
Depreciation and amortization
Deferred income tax benefit
Asset impairment and exit costs, net of cash paid
Cash effects of changes, net of the effects from acquired
companies:
Receivables, net
Inventories
Accounts payable
Income taxes
Accrued liabilities and other current assets
Pension plan contributions
Other
889
(62)
175
882
898
(28)
(248)
288
26
(463)
(449) (398)
105
177
(230)
(507)
(191)
188
(1,413) (728)
103
(331)
1,880
(150)
503
10
638
(183)
(207)
459
Net cash provided by operating activities
7,739
10,135
9,421
CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES
Capital expenditures
Investments in unconsolidated subsidiaries
Purchase of businesses, net of acquired cash
Other
Net cash used in investing activities
(1,153)
(1,200) (1,056)
(29)
(1,418)
(110)
296
—
(62)
(6)
—
70
(996)
(2,680)
(992)
See notes to consolidated financial statements.
64
for the years ended December 31,
2014
2013
2012
CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES
Short-term borrowing activity by original maturity:
Net issuances (repayments) - maturities of 90 days or less
$
(516) $
(1,099) $
1,515
Issuances - maturities longer than 90 days
Repayments - maturities longer than 90 days
Long-term debt proceeds
Long-term debt repaid
Repurchases of common stock
Dividends paid
Purchase of subsidiary shares from noncontrolling interests
Other
1,007
(1,571)
5,591
(1,240)
(3,833)
(6,035)
—
(242)
2,000
603
(849)
(1,220)
7,181
5,516
(2,738) (2,237)
(5,963) (6,525)
(5,720) (5,404)
(703)
(324)
(2)
(346)
Net cash used in financing activities
(6,839)
(8,215)
(8,100)
Effect of exchange rate changes on cash and cash equivalents
(376)
(69)
104
Cash and cash equivalents:
(Decrease) Increase
Balance at beginning of year
Balance at end of year
Cash Paid:
Interest
Income taxes
(472)
2,154
(829)
2,983
$
1,682
$
2,154 $
433
2,550
2,983
$
$
1,068
3,577
$
$
978 $
3,999 $
986
3,420
See notes to consolidated financial statements.
65
Notes to Consolidated Financial Statements
Note 1.
Background and Basis of Presentation:
Background
Philip Morris International Inc. is a holding company incorporated in Virginia, U.S.A., whose subsidiaries and affiliates and their licensees
are engaged in the manufacture and sale of cigarettes, other tobacco products and other nicotine-containing products in markets outside
of the United States of America. Throughout these financial statements, the term "PMI" refers to Philip Morris International Inc. and its
subsidiaries.
Basis of presentation
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of
contingent liabilities at the dates of the financial statements and the reported amounts of net revenues and expenses during the reporting
periods. Significant estimates and assumptions include, among other things: pension and benefit plan assumptions; useful lives and
valuation assumptions of goodwill and other intangible assets; marketing programs, and income taxes. Actual results could differ from
those estimates.
The consolidated financial statements include PMI, as well as its wholly owned and majority-owned subsidiaries. Investments in which
PMI exercises significant influence (generally 20%-50% ownership interest) are accounted for under the equity method of accounting.
Investments in which PMI has an ownership interest of less than 20%, or does not exercise significant influence, are accounted for under
the cost method of accounting. All intercompany transactions and balances have been eliminated.
Note 2.
Summary of Significant Accounting Policies:
Cash and cash equivalents
Cash equivalents include demand deposits with banks and all highly liquid investments with original maturities of three months or less.
Depreciation
Property, plant and equipment are stated at historical cost and depreciated by the straight-line method over the estimated useful lives of
the assets. Machinery and equipment are depreciated over periods ranging from 3 to 15 years, and buildings and building improvements
over periods up to 40 years. Depreciation expense for 2014, 2013 and 2012 was $796 million, $789 million and $801 million, respectively.
Goodwill and non-amortizable intangible assets valuation
PMI tests goodwill and non-amortizable intangible assets for impairment annually or more frequently if events occur that would warrant
such review. PMI performs its annual impairment analysis in the first quarter of each year. The impairment analysis involves comparing
the fair value of each reporting unit or non-amortizable intangible asset to the carrying value. If the carrying value exceeds the fair value,
goodwill or a non-amortizable intangible asset is considered impaired. To determine the fair value of goodwill, PMI primarily uses a
discounted cash flow model, supported by the market approach using earnings multiples of comparable companies. To determine the fair
value of non-amortizable intangible assets, PMI primarily uses a discounted cash flow model applying the relief-from-royalty method.
These discounted cash flow models include management assumptions relevant for forecasting operating cash flows, which are subject
to changes in business conditions, such as volumes and prices, costs to produce, discount rates and estimated capital needs. Management
considers historical experience and all available information at the time the fair values are estimated, and PMI believes these assumptions
are consistent with the assumptions a hypothetical marketplace participant would use. PMI concluded that the fair value of our reporting
units and non-amortizable intangible assets exceeded the carrying value, and any reasonable movement in the assumptions would not
66
result in an impairment. Since the March 28, 2008, spin-off from Altria Group, Inc. ("Altria"), PMI has not recorded a charge to earnings
for an impairment of goodwill or non-amortizable intangible assets.
Foreign currency translation
PMI translates the results of operations of its subsidiaries and affiliates using average exchange rates during each period, whereas balance
sheet accounts are translated using exchange rates at the end of each period. Currency translation adjustments are recorded as a component
of stockholders’ (deficit) equity. In addition, some of PMI’s subsidiaries have assets and liabilities denominated in currencies other than
their functional currencies, and to the extent those are not designated as net investment hedges, these assets and liabilities generate
transaction gains and losses when translated into their respective functional currencies. PMI recorded net transaction losses of $174
million, $123 million and $51 million for the years ended December 31, 2014, 2013 and 2012, respectively, in marketing, administration
and research costs on the consolidated statements of earnings.
Hedging instruments
Derivative financial instruments are recorded at fair value on the consolidated balance sheets as either assets or liabilities. Changes in
the fair value of derivatives are recorded each period either in accumulated other comprehensive losses on the consolidated balance sheet,
or in earnings, depending on whether a derivative is designated and effective as part of a hedge transaction and, if it is, the type of hedge
transaction. Gains and losses on derivative instruments reported in accumulated other comprehensive losses are reclassified to the
consolidated statements of earnings in the periods in which operating results are affected by the hedged item. Cash flows from hedging
instruments are classified in the same manner as the affected hedged item in the consolidated statements of cash flows.
Impairment of long-lived assets
PMI reviews long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in business
circumstances indicate that the carrying amount of the assets may not be fully recoverable. PMI performs undiscounted operating cash
flow analyses to determine if an impairment exists. For purposes of recognition and measurement of an impairment for assets held for
use, PMI groups assets and liabilities at the lowest level for which cash flows are separately identifiable. If an impairment is determined
to exist, any related impairment loss is calculated based on fair value. Impairment losses on assets to be disposed of, if any, are based on
the estimated proceeds to be received, less costs of disposal.
Impairment of investments in unconsolidated subsidiaries
Investments in unconsolidated subsidiaries are evaluated for impairment whenever events or changes in circumstances indicate that the
carrying amount of the investments may not be recoverable. An impairment loss would be recorded whenever a decline in value of an
equity investment below its carrying amount is determined to be other than temporary. PMI determines whether a loss is other than
temporary by considering the length of time and extent to which the fair value of the equity investment has been less than the carrying
amount, the financial condition of the equity investment, and the intent to retain the investment for a period of time is sufficient to allow
for any anticipated recovery in market value.
Income taxes
Income tax provisions for jurisdictions outside the United States, as well as state and local income tax provisions, are determined on a
separate company basis, and the related assets and liabilities are recorded in PMI’s consolidated balance sheets. Significant judgment is
required in determining income tax provisions and in evaluating tax positions. PMI recognizes accrued interest and penalties associated
with uncertain tax positions as part of the provision for income taxes on the consolidated statements of earnings.
Inventories
Inventories are stated at the lower of cost or market. The first-in, first-out and average cost methods are used to cost substantially all
inventories. It is a generally recognized industry practice to classify leaf tobacco inventory as a current asset, although part of such
inventory, because of the duration of the aging process, ordinarily would not be utilized within one year.
Marketing costs
PMI promotes its products with advertising, consumer incentives and trade promotions. Such programs include, but are not limited to,
discounts, rebates, in-store display incentives and volume-based incentives. Advertising costs are expensed as incurred. Trade promotions
are recorded as a reduction of revenues based on amounts estimated as being due to customers at the end of a period, based principally
on historical utilization. For interim reporting purposes, advertising and certain consumer incentive expenses are charged to earnings
based on estimated sales and related expenses for the full year.
67
Revenue recognition
PMI recognizes revenues, net of sales incentives and including shipping and handling charges billed to customers, either upon shipment
or delivery of goods when title and risk of loss pass to customers. Excise taxes billed by PMI to customers are reported in net revenues.
Shipping and handling costs are classified as part of cost of sales and were $844 million, $833 million and $802 million for the years
ended December 31, 2014, 2013 and 2012, respectively.
On May 28, 2014, the Financial Accounting Standards Board issued Accounting Standards Update ASU 2014-09, "Revenue from Contracts
with Customers." For further details, see Note 24. New Accounting Standards.
Software costs
PMI capitalizes certain computer software and software development costs incurred in connection with developing or obtaining computer
software for internal use. Capitalized software costs are included in property, plant and equipment on PMI’s consolidated balance sheets
and are amortized on a straight-line basis over the estimated useful lives of the software, which do not exceed five years.
Stock-based compensation
PMI measures compensation cost for all stock-based awards at fair value on date of grant and recognizes the compensation costs over
the service periods for awards expected to vest. The fair value of restricted stock and deferred stock is determined based on the number
of shares granted and the market value at date of grant.
Excess tax benefits from the vesting of stock-based awards of $5 million, $13 million and $24 million were recognized in additional
paid-in capital as of December 31, 2014, 2013 and 2012, respectively, and were presented as financing cash flows.
Note 3.
Goodwill and Other Intangible Assets, net:
Goodwill and other intangible assets, net, by segment were as follows:
(in millions)
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total
Goodwill
December 31,
2014
December 31,
2013
Other Intangible Assets, net
December 31,
2014
December 31,
2013
$
1,398
$
1,472
$
582
$
517
3,904
2,569
617
3,960
2,844
215
1,207
981
604
228
1,251
1,110
$
8,388
$
8,893
$
2,985
$ 3,193
68
Goodwill is due primarily to PMI’s acquisitions in Canada, Colombia, Greece, Indonesia, Mexico, Pakistan and Serbia, as well as the
business combination in the Philippines. The movements in goodwill were as follows:
(in millions)
Eastern
Europe,
Middle East
&
Africa
European
Union
Latin
America
&
Canada
Total
Asia
Balance at January 1, 2013
$
1,448 $
637 $ 4,791 $ 3,024 $ 9,900
Changes due to:
Currency
Balance at December 31, 2013
Changes due to:
Acquisitions
Currency
24
1,472
118
(192)
Balance at December 31, 2014
$
1,398 $
(20)
617
(831)
3,960
(180)
2,844
(1,007)
8,893
—
—
2
120
(625)
(100)
517 $ 3,904 $ 2,569 $ 8,388
(277)
(56)
The increase in goodwill from acquisitions was due primarily to the purchase price allocation for PMI's June 2014 purchase of Nicocigs
Limited, a U.K.-based e-vapor company. For further details, see Note 6. Acquisitions and Other Business Arrangements.
Additional details of other intangible assets were as follows:
(in millions)
December 31, 2014
Gross
Carrying
Amount
Accumulated
Amortization
December 31, 2013
Gross
Carrying
Amount
Accumulated
Amortization
Non-amortizable intangible assets
$
1,704
$ 1,798
Amortizable intangible assets
Total other intangible assets
1,877 $
596
1,940 $
$
3,581 $
596
$
3,738 $
545
545
Non-amortizable intangible assets substantially consist of trademarks from PMI’s acquisitions in Indonesia in 2005 and Mexico in 2007.
Amortizable intangible assets primarily consist of certain trademarks, distribution networks and non-compete agreements associated with
business combinations. The gross carrying amount, range of useful lives as well as the weighted-average remaining useful life of
amortizable intangible assets at December 31, 2014, were as follows:
Description
(dollars in millions)
Trademarks
Distribution networks
Non-compete agreements
Other (including farmer contracts and intellectual
property rights)
Gross
Carrying
Amount
Initial
Estimated
Useful Lives
Weighted-Average
Remaining Useful Life
$
1,499
2 - 40 years 23 years
168
120
5 - 30 years 13 years
4 - 10 years 0.4 years
90
10 - 17 years 12 years
$
1,877
Pre-tax amortization expense for intangible assets during the years ended December 31, 2014, 2013 and 2012, was $93 million, $93
million and $97 million, respectively. Amortization expense for each of the next five years is estimated to be $82 million or less, assuming
no additional transactions occur that require the amortization of intangible assets.
69
The decrease in the gross carrying amount of other intangible assets from December 31, 2013, was due primarily to currency movements,
partially offset by the purchase price allocation for PMI's June 2014 purchase of Nicocigs Limited, as well as the purchase of additional
patent rights related to an aerosol delivery technology acquired in 2011.
Note 4.
Investments in Unconsolidated Subsidiaries:
At December 31, 2014 and 2013, PMI had total investments in unconsolidated subsidiaries of $1,083 million and $1,536 million,
respectively, which were accounted for under the equity method of accounting. Equity method investments are initially recorded at cost.
Under the equity method of accounting, the investment is adjusted for PMI's proportionate share of earnings or losses and movements
in currency translation adjustments. The carrying value of our equity method investments at the acquisition date exceeded our share of
the unconsolidated subsidiaries' book value by $1,417 million, including $1,264 million attributable to goodwill. The difference between
the investment carrying value and the amount of underlying equity in net assets, excluding the $1,264 million attributable to goodwill,
is being amortized on a straight-line basis over the underlying assets' estimated useful lives of 3 to 20 years. During the years ended
December 31, 2014 and 2013, PMI received dividends from unconsolidated subsidiaries of $107 million and $1 million, respectively.
On September 30, 2013, PMI acquired a 49% equity interest in United Arab Emirates-based Arab Investors-TA (FZC) (“AITA”) for
approximately $625 million. As a result of this transaction, PMI holds an approximate 25% economic interest in Société des Tabacs
Algéro-Emiratie (“STAEM”), an Algerian joint venture that is 51% owned by AITA and 49% by the Algerian state-owned enterprise
Société Nationale des Tabacs et Allumettes SpA. STAEM manufactures and distributes under license some of PMI’s brands. The initial
investment in AITA was recorded at cost and is included in investments in unconsolidated subsidiaries on the consolidated balance sheets.
On December 12, 2013, PMI acquired from Megapolis Investment BV a 20% equity interest in Megapolis Distribution BV, the holding
company of CJSC TK Megapolis ("Megapolis"), PMI's distributor in Russia, for a purchase price of $760 million. An additional payment
of up to $100 million, which is contingent on Megapolis's operational performance over the four fiscal years following the closing of the
transaction, will also be made by PMI if the performance criteria are satisfied. PMI has also agreed to provide Megapolis Investment BV
with a $100 million interest-bearing loan. PMI and Megapolis Investment BV have agreed to set off any future contingent payments
owed by PMI against the future repayments due under the loan agreement. Any loan repayments in excess of the contingent consideration
earned by the performance of Megapolis are due to be repaid, in cash, to PMI on March 31, 2017. At December 31, 2013, PMI had
recorded a $100 million asset related to the loan receivable and a discounted liability of $86 million related to the contingent consideration.
The initial investment in Megapolis was recorded at cost and is included in investments in unconsolidated subsidiaries on the consolidated
balance sheets.
At December 31, 2014 and 2013, PMI's investments in other unconsolidated subsidiaries were $38 million and $42 million, respectively,
with ownership percentages ranging from 40% to 50%.
PMI’s earnings activity from unconsolidated subsidiaries was as follows:
(in millions)
Net revenues
For the Years Ended December 31,
2014
2013
$
5,508 $
345
PMI’s balance sheet activity related to unconsolidated subsidiaries was as follows:
(in millions)
Receivables
Notes receivable
Other liabilities
At December 31,
2014
2013
$
$
$
407 $
100 $
93 $
470
100
86
The activity primarily related to agreements with PMI’s unconsolidated subsidiaries within the Eastern Europe, Middle East & Africa
Region. These agreements, which are in the ordinary course of business, are primarily for distribution, contract manufacturing and licenses.
PMI eliminated its respective share of all significant intercompany transactions with the equity method investees.
70
Note 5.
Asset Impairment and Exit Costs:
During 2014, 2013 and 2012, pre-tax asset impairment and exit costs consisted of the following:
(in millions)
Separation programs:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total separation programs
Contract termination charges:
Eastern Europe, Middle East & Africa
Asia
Total contract termination charges
Asset impairment charges:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Total asset impairment charges
Asset impairment and exit costs
Movement in Exit Cost Liabilities
The movement in exit cost liabilities for PMI was as follows:
(in millions)
Liability balance, January 1, 2013
Charges
Cash spent
Currency/other
Liability balance, December 31, 2013
Charges, net
Cash spent
Currency/other
Liability balance, December 31, 2014
2014
2013
2012
$ 351
$
2
35
3
391
—
—
—
139
—
—
5
144
13
14
19
5
51
250
8
258
—
—
—
—
—
$ 535
$
309
$
$—
—
13
29
42
—
13
13
5
5
13
5
28
83
$ 20
309
(21)
—
$ 308
391
(360)
(69)
$
270
Cash payments related to exit costs at PMI were $360 million, $21 million and $57 million for the years ended December 31, 2014, 2013
and 2012, respectively. Future cash payments for exit costs incurred to date are expected to be approximately $270 million, and will be
substantially paid by the end of 2015.
71
The pre-tax asset impairment and exit costs shown above are primarily a result of the following:
The Netherlands
On April 4, 2014, PMI announced the initiation by its affiliate, Philip Morris Holland B.V. (“PMH”), of consultations with employee
representatives on a proposal to discontinue cigarette production at its factory located in Bergen op Zoom, the Netherlands. PMH reached
an agreement with the trade unions and their members on a social plan and ceased cigarette production on September 1, 2014. During
2014, total pre-tax asset impairment and exit costs of $489 million were recorded for this program. This amount includes employee
separation costs of $343 million, asset impairment costs of $139 million and other separation costs of $7 million.
Other
Separation Program Charges
PMI recorded other pre-tax separation program charges of $41 million, $51 million and $42 million for the years ended December 31,
2014, 2013 and 2012, respectively. The 2014 other pre-tax separation program charges primarily related to severance costs for factory
closures in Australia and Canada and the restructuring of the U.S. leaf purchasing model. The 2013 pre-tax separation program charges
primarily related to the restructuring of global and regional functions based in Switzerland and Australia. The 2012 pre-tax separation
program charges primarily related to severance costs associated with factory restructurings.
Contract Termination Charges
During 2013, PMI recorded exit costs of $258 million related to the termination of distribution agreements in Eastern Europe, Middle
East & Africa (due to a new business model in Egypt) and Asia. During 2012, PMI recorded exit costs of $13 million related to the
termination of distribution agreements in Asia.
Asset Impairment Charges
During 2014, PMI recorded other pre-tax asset impairment charges of $5 million related to a factory closure in Canada. During 2012,
PMI recorded pre-tax asset impairment charges of $28 million primarily related to the consolidation of R&D activities as well as charges
for factory restructurings.
Note 6.
Acquisitions and Other Business Arrangements:
In June 2014, PMI acquired 100% of Nicocigs Limited, a leading U.K.-based e-vapor company, for the final purchase price of $103
million, net of cash acquired, with additional contingent payments of up to $77 million, primarily relating to performance targets over a
three-year period. As of December 31, 2014, the additional contingent payments were projected to be up to $62 million over the remaining
two-year period. For additional information regarding this contingent consideration, see Note 16. Fair Value Measurements.
In May 2013, PMI announced that Grupo Carso, S.A.B. de C.V. ("Grupo Carso") would sell to PMI its remaining 20% interest in PMI's
Mexican tobacco business. The sale was completed on September 30, 2013, for $703 million. As a result, PMI now owns 100% of its
Mexican tobacco business. A director of PMI has an affiliation with Grupo Carso. The final purchase price is subject to a potential
adjustment based on the actual performance of the Mexican tobacco business over the three-year period ending two fiscal years after the
closing of the purchase. In addition, upon declaration, PMI agreed to pay a dividend of approximately $38 million to Grupo Carso related
to the earnings of the Mexican tobacco business for the nine months ended September 30, 2013. In March 2014, the dividend was declared
and paid. The purchase of the remaining 20% interest resulted in a decrease to PMI's additional paid-in capital of $672 million.
The effects of these and other smaller acquisitions were not material to PMI's consolidated financial position, results of operations or
operating cash flows in any of the periods presented.
72
Note 7.
Indebtedness:
Short-Term Borrowings
At December 31, 2014 and 2013, PMI’s short-term borrowings and related average interest rates consisted of the following:
December 31, 2014
December 31, 2013
(in millions)
Commercial paper
Bank loans
Amount
Outstanding
Average Year-
End Rate
Amount
Outstanding
Average Year-
End Rate
$
$
—
1,208
1,208
$
—%
1,387
4.9
$
1,013
2,400
0.1%
5.7
Given the mix of subsidiaries and their respective local economic environments, the average interest rate for bank loans above can vary
significantly from day to day and country to country.
The fair values of PMI’s short-term borrowings at December 31, 2014 and 2013, based upon current market interest rates, approximate
the amounts disclosed above.
Long-Term Debt
At December 31, 2014 and 2013, PMI’s long-term debt consisted of the following:
(in millions)
U.S. dollar notes, 0.277% to 6.375% (average interest rate 3.790%), due through 2044
Foreign currency obligations:
Euro notes, 1.750% to 5.875% (average interest rate 3.104%), due through 2033
Swiss franc notes, 0.750% to 2.000% (average interest rate 1.217%), due through 2024
Other (average interest rate 3.587%), due through 2024
Less current portion of long-term debt
Other debt:
December 31,
2014
2013
$ 17,229
$ 16,500
9,161
1,690
7,303
1,289
167
28,247
1,318
$ 26,929
186
25,278
1,255
$ 24,023
Other foreign currency debt above includes mortgage debt in Switzerland and capital lease obligations at December 31, 2014 and 2013.
73
Debt Issuances Outstanding:
PMI’s debt issuances outstanding at December 31, 2014, were as follows:
(in millions)
Type
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
U.S. dollar notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
EURO notes
Swiss franc notes
Swiss franc notes
Swiss franc notes
Swiss franc notes
Swiss franc notes
Swiss franc notes
Face Value
$400
$650
$600
$550
$750
$500
$2,500
$750
$1,000
$350
$750
$750
$600
$500
$750
$1,500
$750
$700
$750
$850
$750
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
$750
€750 (approximately $1,105)
€750 (approximately $976)
€750 (approximately $951)
€1,250 (approximately $1,621)
€750 (approximately $1,029)
€600 (approximately $761)
€750 (approximately $972)
€1,000 (approximately $1,372)
€500 (approximately $697)
€500 (approximately $648)
CHF325 (approximately $362)
CHF200 (approximately $217)
CHF275 (approximately $311)
CHF325 (approximately $334)
CHF300 (approximately $335)
CHF250 (approximately $283)
Interest
Rate
Floating
2.500%
2.500%
1.625%
Issuance
Maturity
March 2013
February 2015
May 2011
August 2011(a)
March 2012
May 2016
May 2016
March 2017
August 2017
August 2012
1.125%
1.250% November 2014 November 2017
5.650%
1.875% November 2013
4.500%
January 2019
March 2010
March 2020
May 2008
May 2018
May 2021
May 2011
August 2012
March 2013
4.125%
2.900% November 2011 November 2021
2.500%
2.625%
3.600% November 2013 November 2023
3.250% November 2014 November 2024
6.375%
4.375% November 2011 November 2041
4.500%
August 2022
March 2023
March 2012
March 2042
May 2008
May 2038
3.875%
August 2012
August 2042
March 2043
March 2013
March 2009
May 2012
March 2013
March 2014
May 2012
March 2013
March 2014
May 2014
June 2013
4.125%
4.875% November 2013 November 2043
4.250% November 2014 November 2044
5.875% September 2008
September 2015
5.750%
March 2016
2.125%
May 2019
1.750%
March 2020
1.875%
March 2021
2.875%
May 2024
2.750%
March 2025
2.875%
March 2026
2.875%
May 2029
3.125%
June 2033
1.000% December 2011 December 2016
0.875%
March 2019
0.750%
December 2019
1.000% September 2012
September 2020
2.000% December 2011 December 2021
1.625%
March 2013
May 2014
May 2014
May 2024
(a) These notes are a further issuance of the 2.500% notes issued by PMI in May 2011.
(b) USD equivalents for foreign currency notes were calculated based on exchange rates on the date of issuance.
The net proceeds from the sale of the securities listed in the table above were used to meet PMI’s working capital requirements, to
repurchase PMI’s common stock, to refinance debt and for general corporate purposes.
74
Aggregate maturities:
Aggregate maturities of long-term debt are as follows:
(in millions)
2015
2016
2017
2018
2019
2020-2024
2025-2029
Thereafter
Debt discounts
Total long-term debt
$
1,318
2,494
1,805
2,502
2,144
8,751
2,870
6,658
28,542
(295)
$
28,247
See Note 16. Fair Value Measurements for additional disclosures related to the fair value of PMI’s debt.
Credit Facilities
On January 31, 2014, PMI extended the term of its $2.0 billion 364-day revolving credit facility until February 10, 2015. On
February 28, 2014, PMI replaced its $2.5 billion multi-year revolving credit facility, expiring March 31, 2015, with a new $2.5 billion
multi-year credit facility, expiring on February 28, 2019.
At December 31, 2014, PMI’s total committed credit facilities and commercial paper outstanding were as follows:
Type
(in billions of dollars)
Committed
Credit
Facilities
Commercial
Paper
364-day revolving credit, expiring February 10, 2015
$
Multi-year revolving credit, expiring February 28, 2019
Multi-year revolving credit, expiring October 25, 2016
Total facilities
Commercial paper outstanding
2.0
2.5
3.5
$ 8.0
$
—
At December 31, 2014, there were no borrowings under these committed credit facilities, and the entire committed amounts were available
for borrowing.
On January 23, 2015, PMI entered into an agreement to extend the term of its existing $2.0 billion 364-day revolving credit facility,
effective February 10, 2015, until February 9, 2016. On January 23, 2015, PMI also entered into an agreement to extend the term of its
existing $2.5 billion multi-year revolving credit facility, effective February 28, 2015, until February 28, 2020.
Each of these facilities requires PMI to maintain a ratio of consolidated earnings before interest, taxes, depreciation and amortization
(“consolidated EBITDA”) to consolidated interest expense of not less than 3.5 to 1.0 on a rolling four-quarter basis. At December 31,
2014, PMI’s ratio calculated in accordance with the agreements was 12.2 to 1.0. These facilities do not include any credit rating triggers,
material adverse change clauses or any provisions that could require PMI to post collateral. The terms “consolidated EBITDA” and
75
“consolidated interest expense,” both of which include certain adjustments, are defined in the facility agreements previously filed with
the Securities and Exchange Commission.
In addition to the committed credit facilities discussed above, certain subsidiaries maintain short-term credit arrangements to meet their
respective working capital needs. These credit arrangements, which amounted to approximately $3.2 billion at December 31, 2014, and
$2.4 billion at December 31, 2013, are for the sole use of the subsidiaries. Borrowings under these arrangements amounted to $1.2 billion
at December 31, 2014, and $1.0 billion at December 31, 2013.
Note 8.
Capital Stock:
Shares of authorized common stock are 6.0 billion; issued, repurchased and outstanding shares were as follows:
Balances, January 1, 2012
Repurchase of shares
Issuance of stock awards and exercise of stock options
Balances, December 31, 2012
Repurchase of shares
Issuance of stock awards and exercise of stock options
Balances, December 31, 2013
Repurchase of shares
Issuance of stock awards and exercise of stock options
Shares
Issued
Shares
Repurchased
Shares
Outstanding
2,109,316,331 (383,407,665) 1,725,908,666
(74,897,499) (74,897,499)
2,601,817 2,601,817
2,109,316,331 (455,703,347) 1,653,612,984
(67,231,392) (67,231,392)
2,620,820 2,620,820
2,109,316,331 (520,313,919) 1,589,002,412
(45,206,473) (45,206,473)
3,103,757 3,103,757
Balances, December 31, 2014
2,109,316,331
(562,416,635) 1,546,899,696
On May 1, 2010, PMI commenced a $12.0 billion three-year share repurchase program. On July 31, 2012, PMI completed, ahead of
schedule, the $12.0 billion share repurchase program, which resulted in the purchase of 179.1 million shares at an average price of $66.99
per share. On August 1, 2012, PMI commenced a three-year $18 billion share repurchase program that was authorized by PMI's Board
of Directors in June 2012. From August 1, 2012, through December 31, 2014, PMI repurchased 144.6 million shares of its common stock
at a cost of $12.7 billion, or $87.48 per share, under this repurchase program. During 2014, 2013 and 2012, PMI repurchased $3.8 billion,
$6.0 billion and $6.5 billion, respectively, of its common stock.
At December 31, 2014, 32,540,541 shares of common stock were reserved for stock awards under PMI’s stock plans, and 250 million
shares of preferred stock, without par value, were authorized but unissued. PMI currently has no plans to issue any shares of preferred
stock.
Note 9.
Stock Plans:
Performance Incentive Plan and Stock Compensation Plan for Non-Employee Directors
In May 2012, PMI's stockholders approved the Philip Morris International Inc. 2012 Performance Incentive Plan (the "2012 Plan"). The
2012 Plan replaced the 2008 Performance Incentive Plan (the "2008 Plan"), and, as a result, there will be no additional grants under the
2008 Plan. Under the 2012 Plan, PMI may grant to eligible employees restricted stock, restricted stock units and deferred stock units,
performance-based cash incentive awards and performance-based equity awards. While the 2008 Plan authorized incentive stock options,
76
non-qualified stock options and stock appreciation rights, the 2012 Plan does not authorize any stock options or stock appreciation rights.
Up to 30 million shares of PMI’s common stock may be issued under the 2012 Plan. At December 31, 2014, shares available for grant
under the 2012 Plan were 24,785,260.
In 2008, PMI adopted the Philip Morris International Inc. 2008 Stock Compensation Plan for Non-Employee Directors (the “Non-
Employee Directors Plan”). A non-employee director is defined as a member of the PMI Board of Directors who is not a full-time employee
of PMI or of any corporation in which PMI owns, directly or indirectly, stock possessing at least 50% of the total combined voting power
of all classes of stock entitled to vote in the election of directors in such corporation. Up to 1 million shares of PMI common stock may
be awarded under the Non-Employee Directors Plan. As of December 31, 2014, shares available for grant under the plan were 715,904.
Restricted and Deferred Stock Awards
PMI may grant restricted stock and deferred stock awards to eligible employees; recipients may not sell, assign, pledge or otherwise
encumber such shares or awards. Such shares or awards are subject to forfeiture if certain employment conditions are not met. Restricted
stock and deferred stock awards generally vest on the third anniversary of the grant date. Shares of restricted stock carry voting and
dividend rights. Deferred stock awards carry no such rights, although they do earn dividend equivalents.
During 2014, the activity for restricted stock and deferred stock awards was as follows:
Balance at January 1, 2014
Granted
Vested
Forfeited
Balance at December 31, 2014
Number of
Shares
Weighted-
Average Grant
Date Fair Value
Per Share
8,819,300 $
2,426,350
(3,974,560)
(231,713)
7,039,377 $
75.05
77.79
64.10
81.91
81.94
The weighted-average grant date fair value of the restricted stock and deferred stock awards granted to PMI employees during the years
ended December 31, 2014, 2013 and 2012, was $189 million, $246 million and $258 million, or $77.79, $88.43 and $79.59 per restricted
or deferred share, respectively. The fair value of the restricted stock and deferred stock awards at the date of grant is amortized to expense
ratably over the restriction period. PMI recorded compensation expense for the restricted and deferred stock awards of $210 million,
$220 million and $242 million for the years ended December 31, 2014, 2013 and 2012, respectively. During the first quarter of 2012,
compensation expense included approximately $27 million of accelerated expense primarily associated with employees approaching or
reaching certain age milestones that accelerate the vesting. As of December 31, 2014, PMI had $186 million of total unrecognized
compensation costs related to non-vested restricted and deferred stock awards. These costs are expected to be recognized over a weighted-
average period of two years, subject to earlier vesting on death or disability or normal retirement, or separation from employment by
mutual agreement after reaching age 58.
During the year ended December 31, 2014, 4.0 million shares of PMI restricted and deferred stock awards vested. The grant date fair
value of all the vested shares was approximately $255 million. The total fair value of the awards that vested in 2014 was approximately
$320 million.
During the year ended December 31, 2013, 3.3 million shares of PMI restricted and deferred stock awards vested. The grant date fair
value of all the vested shares was approximately $164 million. The total fair value of the awards that vested in 2013 was approximately
$296 million.
During the year ended December 31, 2012, 3.7 million shares of PMI restricted and deferred stock awards vested. The grant date fair
value of all the vested shares was approximately $148 million. The total fair value of the awards that vested in 2012 was approximately
$298 million.
77
Stock Option Awards
At December 31, 2014, PMI had no shares subject to option remaining under the 2008 Plan. The activity during 2014 was as follows:
Balance at January 1, 2014
Options exercised
Options cancelled
Balance at December 31, 2014
Shares
Subject
to Option
Weighted-
Average
Exercise
Price
22,714 $
(22,714)
—
28.38
28.38
—
— $
—
For the years ended December 31, 2014, 2013 and 2012, the total intrinsic value of PMI stock options exercised was $1 million, $1
million and $2 million, respectively.
Note 10.
Earnings per Share:
Unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents are participating securities
and therefore are included in PMI’s earnings per share calculation pursuant to the two-class method.
Basic and diluted earnings per share (“EPS”) were calculated using the following:
(in millions)
Net earnings attributable to PMI
Less distributed and undistributed earnings attributable to share-based payment awards
Net earnings for basic and diluted EPS
Weighted-average shares for basic and diluted EPS
For the 2014, 2013 and 2012 computations, there were no antidilutive stock options.
For the Years Ended December 31,
2014
2013
2012
$
7,493
$
8,576 $
8,800
34
45
48
$
7,459
$
8,531 $
8,752
1,566
1,622
1,692
78
Note 11.
Income Taxes:
Earnings before income taxes and provision for income taxes consisted of the following for the years ended December 31, 2014, 2013
and 2012:
(in millions)
Earnings before income taxes
Provision for income taxes:
United States federal and state:
Current
Deferred
Total United States
Outside United States:
Current
Deferred
Total outside United States
Total provision for income taxes
2014
2013
2012
$
10,650
$
12,542 $
13,004
$
(56) $
162
106
247 $
(5)
242
3,215
(224)
2,991
3,451
(23)
3,428
226
(61)
165
3,855
(187)
3,668
$
3,097
$
3,670 $
3,833
United States income tax is primarily attributable to repatriation costs.
At December 31, 2014, applicable United States federal income taxes and foreign withholding taxes have not been provided on
approximately $23 billion of accumulated earnings of foreign subsidiaries that are expected to be permanently reinvested. These earnings
have been or will be invested to support the growth of PMI's international business. Further, PMI does not foresee a need to repatriate
these earnings to the U.S. since its U.S. cash requirements are supported by distributions from foreign entities of earnings that have not
been designated as permanently reinvested and existing credit facilities. Repatriation of earnings from foreign subsidiaries for which PMI
has asserted that the earnings are permanently reinvested would result in additional U.S. income and foreign withholding taxes. The
determination of the amount of deferred tax related to these earnings is not practicable due to the complexity of the U.S. foreign tax credit
regime, as well as differences between earnings determined for book and tax purposes mainly resulting from intercompany transactions,
purchase accounting and currency fluctuations.
On March 28, 2008, PMI entered into a Tax Sharing Agreement (the “Tax Sharing Agreement”) with Altria. The Tax Sharing Agreement
generally governs PMI’s and Altria’s respective rights, responsibilities and obligations for pre-distribution periods and for potential taxes
on the spin-off of PMI by Altria. With respect to any potential tax resulting from the spin-off of PMI by Altria, responsibility for the tax
will be allocated to the party that acted (or failed to act) in a manner that resulted in the tax.
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:
(in millions)
Balance at January 1,
Additions based on tax positions related to the current year
Additions for tax positions of previous years
Reductions for tax positions of prior years
Reductions due to lapse of statute of limitations
Settlements
Other
Balance at December 31,
2014
2013
2012
$ 114
$
124 $
20
11
(3)
(8)
104
9
15
3 309
(2) (1)
(16)
—
(3)
(8)
$ 123
(10)
—
$
114 $
(297)
—
124
During 2012, PMI recorded additions to the unrecognized tax benefits liability for tax positions of previous years of $309 million. Included
in this amount is $287 million, which is related to the conclusion of the IRS examination of Altria's consolidated tax returns for the years
2004-2006. The settlement with the IRS resulted in a reduction of the unrecognized tax benefits liability of $296 million in the same
79
period (reflected in the $297 million of settlements in the table above). After consideration of the impact of the settlement on repatriation
costs for subsequent tax years as well as interest costs, the net impact on the 2012 effective tax rate was $79 million, as noted below.
Unrecognized tax benefits and PMI’s liability for contingent income taxes, interest and penalties were as follows:
(in millions)
Unrecognized tax benefits
Accrued interest and penalties
Tax credits and other indirect benefits
Liability for tax contingencies
December 31, 2014 December 31, 2013 December 31, 2012
$
$
123
$
40
(54)
109
$
114 $
24
(56)
82
$
124
37
(72)
89
The amount of unrecognized tax benefits that, if recognized, would impact the effective tax rate was $71 million at December 31, 2014.
The remainder, if recognized, would principally affect deferred taxes.
For the years ended December 31, 2014, 2013 and 2012, PMI recognized (expense) income in its consolidated statements of earnings of
$(19) million, $10 million and $(65) million, respectively, related to interest and penalties.
PMI is regularly examined by tax authorities around the world and is currently under examination in a number of jurisdictions. The U.S.
federal statute of limitations remains open for the years 2007 and onward. Foreign and U.S. state jurisdictions have statutes of limitations
generally ranging from three to five years. Years still open to examination by foreign tax authorities in major jurisdictions include Germany
(2011 onward), Indonesia (2008 onward), Russia (2012 onward) and Switzerland (2013 onward).
It is reasonably possible that within the next 12 months certain tax examinations will close, which could result in a change in unrecognized
tax benefits, along with related interest and penalties. An estimate of any possible change cannot be made at this time.
The effective income tax rate on pre-tax earnings differed from the U.S. federal statutory rate for the following reasons for the years
ended December 31, 2014, 2013 and 2012:
U.S. federal statutory rate
Increase (decrease) resulting from:
Foreign rate differences
Dividend repatriation cost
Other
Effective tax rate
2014
2013
2012
35.0%
35.0% 35.0%
(11.2)
5.0
0.3
29.1%
(12.2) (11.8)
6.0
6.6
(0.1)
29.3%
0.3
29.5%
The 2014 effective tax rate decreased 0.2 percentage points to 29.1%. Excluding the 2013 special tax items described below, the change
in the effective tax rate for the year ended December 31, 2014, was primarily due to earnings mix by taxing jurisdiction and repatriation
cost differences.
The American Taxpayer Relief Act of 2012 (the “Act”) was enacted on January 2, 2013. Included in the Act were extensions through
2013 of several expired or expiring temporary business tax provisions, commonly referred to as “extenders.” The tax impact of new
legislation is recognized in the reporting period in which it is enacted. Therefore, PMI recognized the impact of the Act, which was $17
million of expense, in the consolidated financial statements in the first quarter of 2013.
The 2013 effective tax rate decreased 0.2 percentage points to 29.3%. The 2013 effective tax rate was unfavorably impacted by the
additional expense associated with the Act ($17 million) and the enactment of tax law changes in Mexico ($14 million). Excluding these
special tax items, the change in the effective tax rate for the year ended December 31, 2013, was primarily due to earnings mix by taxing
jurisdiction and repatriation cost differences.
The 2012 effective tax rate increased 0.4 percentage points to 29.5%. The 2012 effective tax rate was unfavorably impacted by an
additional income tax provision of $79 million following the conclusion of the IRS examination of Altria's consolidated tax returns for
the years 2004-2006, partially offset by a $40 million benefit from a tax accounting method change in Germany. Prior to March 28, 2008,
PMI was a wholly owned subsidiary of Altria.
80
The tax effects of temporary differences that gave rise to deferred income tax assets and liabilities consisted of the following:
(in millions)
Deferred income tax assets:
Accrued postretirement and postemployment benefits
$
Accrued pension costs
Inventory
Accrued liabilities
Foreign exchange
Other
Total deferred income tax assets
Deferred income tax liabilities:
Trade names
Property, plant and equipment
Unremitted earnings
Foreign exchange
Total deferred income tax liabilities
At December 31,
2014
2013
274
247
198
147
—
162
$ 264
135
170
139
146
144
1,028
998
(677)
(260)
(559)
(348)
(1,844)
(738)
(311)
(735)
—
(1,784)
(786)
Net deferred income tax liabilities
$
(816) $
Note 12.
Segment Reporting:
PMI’s subsidiaries and affiliates are engaged in the manufacture and sale of cigarettes, other tobacco products and other nicotine-containing
products in markets outside of the United States of America. Reportable segments for PMI are organized and managed by geographic
region. PMI’s reportable segments are European Union; Eastern Europe, Middle East & Africa; Asia; and Latin America & Canada. PMI
records net revenues and operating companies income to its segments based upon the geographic area in which the customer resides.
PMI’s management evaluates segment performance and allocates resources based on operating companies income, which PMI defines
as operating income, excluding general corporate expenses and amortization of intangibles, plus equity (income)/loss in unconsolidated
subsidiaries, net. Interest expense, net, and provision for income taxes are centrally managed; accordingly, such items are not presented
by segment since they are excluded from the measure of segment profitability reviewed by management. Information about total assets
by segment is not disclosed because such information is not reported to or used by PMI’s chief operating decision maker. Segment
goodwill and other intangible assets, net, are disclosed in Note 3. Goodwill and Other Intangible Assets, net. The accounting policies of
the segments are the same as those described in Note 2. Summary of Significant Accounting Policies.
81
Segment data were as follows:
(in millions)
Net revenues:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Net revenues(1)
For the Years Ended December 31,
2014
2013
2012
$
29,058
$
28,303 $
21,928
19,255
9,865
80,106
$
20,695
20,987
10,044
80,029 $
$
27,338
19,272
21,071
9,712
77,393
(1) Total net revenues attributable to customers located in Germany, PMI’s largest market in terms of net revenues, were $8.3 billion, $7.8 billion
and $7.7 billion for the years ended December 31, 2014, 2013 and 2012, respectively.
For the Years Ended December 31,
2014
2013
2012
$
3,727
$
4,238 $
4,121
3,187
1,030
(93)
(165)
(105)
11,702
(1,052)
10,650
$
3,779
4,622
4,187
3,726
5,197
1,134 1,043
(97)
(210)
(93)
(187)
22
17
13,515
(973)
13,863
(859)
$ 12,542 $ 13,004
For the Years Ended December 31,
2014
2013
2012
$
198
220
278
90
786
10
$ 796
$
190 $
227
277
85
779
10
181
211
315
84
791
10
$ 789 801
(in millions)
Earnings before income taxes:
Operating companies income:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Amortization of intangibles
General corporate expenses
Less:
Equity (income)/loss in unconsolidated subsidiaries, net
Operating income
Interest expense, net
Earnings before income taxes
(in millions)
Depreciation expense:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Other
Total depreciation expense
82
(in millions)
Capital expenditures:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Other
Total capital expenditures
(in millions)
Long-lived assets:
European Union
Eastern Europe, Middle East & Africa
Asia
Latin America & Canada
Other
Total long-lived assets
For the Years Ended December 31,
2014
2013
2012
$
$
519
234
272
125
1,150
3
480 $
247
317
156
1,200
—
391
197
277
127
992
64
$
1,153
$ 1,200 $ 1,056
At December 31,
2014
2013
2012
$
$
3,167
911
1,838
704
6,620
269
3,403 $
1,265
1,758
759
7,185
208
$
6,889
$
7,393 $
3,065
1,215
1,824
719
6,823
139
6,962
Long-lived assets consist of non-current assets other than goodwill; other intangible assets, net; deferred tax assets, and investments in
unconsolidated subsidiaries. PMI’s largest market in terms of long-lived assets is Switzerland. Total long-lived assets located in
Switzerland, which is reflected in the European Union segment above, were $1.0 billion, $1.1 billion and $1.1 billion at December 31,
2014, 2013 and 2012, respectively.
Items affecting the comparability of results from operations were as follows:
• Asset Impairment and Exit Costs - See Note 5. Asset Impairment and Exit Costs for a breakdown of asset impairment and exit
costs by segment.
• Acquisitions and Other Business Arrangements - For further details, see Note 6. Acquisitions and Other Business Arrangements.
Note 13.
Benefit Plans:
Pension coverage for employees of PMI’s subsidiaries is provided, to the extent deemed appropriate, through separate plans, many of
which are governed by local statutory requirements. In addition, PMI provides health care and other benefits to substantially all U.S.
retired employees and certain non-U.S. retired employees. In general, health care benefits for non-U.S. retired employees are covered
through local government plans.
83
Pension Plans
Obligations and Funded Status
The benefit obligations, plan assets and funded status of PMI’s pension plans at December 31, 2014 and 2013, were as follows:
(in millions)
Benefit obligation at January 1,
Service cost
Interest cost
Benefits paid
Termination, settlement and curtailment
Assumption changes
Actuarial losses (gains)
Currency
Other
Benefit obligation at December 31,
Fair value of plan assets at January 1,
Actual return on plan assets
Employer contributions
Employee contributions
Benefits paid
U.S. Plans
Non-U.S. Plans
2014
2013
2014
2013
$
$
364
5
17
(23)
(1)
76
—
—
—
438
305
19
11
—
(23)
$
383
7
16
(13)
—
(45)
16
—
—
364
284
33
1
—
(13)
6,893
211
205
(245)
(73)
1,368
16
(777)
40
7,638
6,566
620
180
42
(245)
$ 7,262
255
169
(156)
(3)
(894)
76
141
43
6,893
5,627
731
149
47
(156)
(2)
170
6,566
(327)
Termination, settlement and curtailment
Currency
Fair value of plan assets at December 31,
Net pension liability recognized at December 31,
$
—
—
312
(126) $
—
—
305
(59) $
(37)
(716)
6,410
(1,228) $
At December 31, 2014 and 2013, the Swiss pension plan represented 56% and 58% of the non-U.S. benefit obligation, respectively, and
approximately 60% of the non-U.S. fair value of plan assets, respectively.
At December 31, 2014 and 2013, the combined U.S. and non-U.S. pension plans resulted in a net pension liability of $1,354 million and
$386 million, respectively. These amounts were recognized in PMI’s consolidated balance sheets at December 31, 2014 and 2013, as
follows:
(in millions)
Other assets
Accrued liabilities — employment costs
Long-term employment costs
2014
2013
$
42
(55)
$ 151
(55)
(1,341)
(1,354) $
$
(482)
(386)
The accumulated benefit obligation, which represents benefits earned to date, for the U.S. pension plans was $411 million and $339
million at December 31, 2014 and 2013, respectively. The accumulated benefit obligation for non-U.S. pension plans was $7,082 million
and $6,257 million at December 31, 2014 and 2013, respectively.
For U.S. pension plans with accumulated benefit obligations in excess of plan assets, the projected benefit obligation, accumulated benefit
obligation and fair value of plan assets were $438 million, $411 million and $312 million, respectively, as of December 31, 2014. The
projected benefit obligation and accumulated benefit obligation were $86 million and $77 million, respectively, as of December 31, 2013.
The underfunding relates to plans for salaried employees that cannot be funded under IRS regulations. For non-U.S. plans with accumulated
benefit obligations in excess of plan assets, the projected benefit obligation, accumulated benefit obligation and fair value of plan assets
84
were $6,130 million, $5,745 million, and $4,974 million, respectively, as of December 31, 2014, and $1,429 million, $1,295 million, and
$1,034 million, respectively, as of December 31, 2013.
The following weighted-average assumptions were used to determine PMI’s benefit obligations at December 31:
Discount rate
Rate of compensation increase
U.S. Plans
2014
2013
Non-U.S. Plans
2013
2014
3.95%
4.80%
1.92%
3.09%
3.00
3.00
2.06
2.34
The discount rate for the largest U.S. and non-U.S. plans is based on a yield curve constructed from a portfolio of high quality corporate
bonds that produces a cash flow pattern equivalent to each plan’s expected benefit payments. The discount rate for the remaining non-
U.S. plans is developed from local bond indices that match local benefit obligations as closely as possible.
Components of Net Periodic Benefit Cost
Net periodic pension cost consisted of the following for the years ended December 31, 2014, 2013 and 2012:
(in millions)
Service cost
Interest cost
Expected return on plan assets
Amortization:
Net losses
Prior service cost
Net transition obligation
Termination, settlement and curtailment
U.S. Plans
Non-U.S. Plans
2014
2013
2012
2014
2013
2012
$ 211
$
255 $
$
5
$
17
(16)
6
1
—
5
7
16
(16)
11
1
—
—
$6
16
(15)
9
1
—
2
205
(357)
115
5
—
1
169
(347)
205
9
189
189
(320)
120
9
— 1
1
—
Net periodic pension cost
$ 18
$
19 $
19 $ 180 $
292 $
188
Termination, settlement and curtailment charges were due primarily to early retirement programs.
For the combined U.S. and non-U.S. pension plans, the estimated net loss and prior service cost that are expected to be amortized from
accumulated other comprehensive earnings into net periodic benefit cost during 2015 are $198 million and $5 million, respectively.
The following weighted-average assumptions were used to determine PMI’s net pension cost:
Discount rate
Expected rate of return on plan assets
Rate of compensation increase
2014
U.S. Plans
2013
2012
2014
Non-U.S. Plans
2013
2012
4.80%
4.05%
4.50%
3.09%
2.38% 3.40%
5.70
3.00
5.70
3.50
5.70
3.50
5.63
2.34
6.11
2.61
6.21
2.66
PMI’s expected rate of return on plan assets is determined by the plan assets’ historical long-term investment performance, current asset
allocation and estimates of future long-term returns by asset class.
PMI and certain of its subsidiaries sponsor defined contribution plans. Amounts charged to expense for defined contribution plans totaled
$62 million, $69 million and $66 million for the years ended December 31, 2014, 2013 and 2012, respectively.
85
Plan Assets
PMI’s investment strategy for U.S. and non-U.S. plans is based on an expectation that equity securities will outperform debt securities
over the long term. Accordingly, the target allocation of PMI’s plan assets is broadly characterized as approximately a 60%/40% split
between equity and debt securities. The strategy primarily utilizes indexed U.S. equity securities, international equity securities and
investment-grade debt securities. PMI’s plans have no investments in hedge funds, private equity or derivatives. PMI attempts to mitigate
investment risk by rebalancing between equity and debt asset classes once a year or as PMI’s contributions and benefit payments are
made.
The fair value of PMI’s pension plan assets at December 31, 2014 and 2013, by asset category was as follows:
Asset Category
(in millions)
Cash and cash equivalents
Equity securities:
U.S. securities
International securities
Investment funds(a)
International government bonds
Other
Total
Quoted Prices
In Active
Markets for
Identical
Assets/Liabilities
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
At
December 31,
2014
$
286
$
286
$
— $
—
136
418
5,558
293
31
136
418
3,689
293
—
—
1,869
—
31
$
6,722 $
4,853 $
1,869 $
—
—
—
—
——
—
(a) Investment funds whose objective seeks to replicate the returns and characteristics of specified market indices (primarily MSCI — Europe,
Switzerland, North America, Asia Pacific, Japan; Russell 3000; S&P 500 for equities, and Citigroup EMU and Barclays Capital U.S. for bonds),
primarily consist of mutual funds, common trust funds and commingled funds. Of these funds, 61% are invested in U.S. and international equities;
22% are invested in U.S. and international government bonds; 9% are invested in real estate and other money markets, and 8% are invested in
corporate bonds.
Asset Category
(in millions)
Cash and cash equivalents
Equity securities:
U.S. securities
International securities
Investment funds(a)
International government bonds
Corporate bonds
Other
Quoted Prices
In Active
Markets for
Identical
Assets/Liabilities
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
At
December 31,
2013
$
608
$
608
$
— $
—
119
1,280
4,508
317
2
37
119
1,280
2,805
313
—
—
1,703
4
2—
—
—
—
—
37
——
—
Total
6,871 $
(a) Investment funds whose objective seeks to replicate the returns and characteristics of specified market indices (primarily MSCI — Europe,
Switzerland, North America, Asia Pacific, Japan; Russell 3000; S&P 500 for equities, and Citigroup EMU and Barclays Capital U.S. for bonds),
primarily consist of mutual funds, common trust funds and commingled funds. Of these funds, 61% were invested in U.S. and international equities;
24% were invested in U.S. and international government bonds; 8% were invested in corporate bonds, and 7% were invested in real estate and
other money markets.
1,707 $
5,164 $
$
—
86
See Note 16. Fair Value Measurements for a discussion of the fair value of pension plan assets.
PMI makes, and plans to make, contributions to the extent that they are tax deductible and to meet specific funding requirements of its
funded U.S. and non-U.S. plans. Currently, PMI anticipates making contributions of approximately $144 million in 2015 to its pension
plans, based on current tax and benefit laws. However, this estimate is subject to change as a result of changes in tax and other benefit
laws, as well as asset performance significantly above or below the assumed long-term rate of return on pension assets, or changes in
interest rates.
The estimated future benefit payments from PMI pension plans at December 31, 2014, are as follows:
(in millions)
U.S. Plans
Non-U.S. Plans
2015
2016
2017
2018
2019
2020 - 2024
$
50$
19
21
19
25
120
263
244
251
265
271
1,572
Postretirement Benefit Plans
Net postretirement health care costs consisted of the following for the years ended December 31, 2014, 2013 and 2012:
(in millions)
Service cost
Interest cost
Amortization:
Net losses
Prior service cost
U.S. Plans
Non-U.S. Plans
2014
2013
2012
2014
2013
2012
$
$
2
5
1
(1)
3
5
3
—
11
$
$2
5
2
—
$
9$
2
5
1
—
8
$
$
2
$2
5 5
2
—
9
1
—
$8
Net postretirement health care costs
$ 7
$
The following weighted-average assumptions were used to determine PMI’s net postretirement health care costs for the years ended
December 31, 2014, 2013 and 2012:
Discount rate
Health care cost trend rate
2014
U.S. Plans
2013
2012
2014
Non-U.S. Plans
2013
2012
4.95%
4.05%
4.50%
5.07%
4.59%
5.45%
7.00
7.50
7.50
6.14
6.46 6.55
87
PMI’s postretirement health care plans are not funded. The changes in the accumulated benefit obligation and net amount accrued at
December 31, 2014 and 2013, were as follows:
(in millions)
Accumulated postretirement benefit obligation at January 1,
$
Service cost
Interest cost
Benefits paid
Assumption changes
Actuarial (gains) losses
Plan changes
Termination, settlement and curtailment
Currency
U.S. Plans
Non-U.S. Plans
2014
2013
2014
2013
$
113
2
5
(5)
24
(2)
—
(2)
—
$
132
3
5
(5)
(23)
1
—
—
—
100
2
5
(5)
13
—
—
—
(12)
$ 113
2
5
(5)
(5)
(3)
(1)
—
(6)
Accumulated postretirement benefit obligation at December 31,
$
135
$
113
$
103
$
100
The current portion of PMI’s accrued postretirement health care costs of $10 million and $11 million at December 31, 2014 and
December 31, 2013, respectively, is included in accrued employment costs on the consolidated balance sheet.
The following weighted-average assumptions were used to determine PMI’s postretirement benefit obligations at December 31, 2014
and 2013:
Discount rate
Health care cost trend rate assumed for next year
Ultimate trend rate
U.S. Plans
2014
2013
Non-U.S. Plans
2013
2014
4.10%
4.95%
4.28%
5.07%
7.00
5.00
7.00
5.00
6.03
4.91
6.14
4.87
Year that rate reaches the ultimate trend rate
2019
2018
2029
2029
Assumed health care cost trend rates have a significant effect on the amounts reported for the health care plans. A one-percentage-point
change in assumed health care trend rates would have the following effects as of December 31, 2014:
Effect on total service and interest cost
Effect on postretirement benefit obligation
23.0%
17.0
(17.7)%
(19.9)
One-Percentage-Point Increase
One-Percentage-Point Decrease
PMI’s estimated future benefit payments for its postretirement health care plans at December 31, 2014, are as follows:
(in millions)
2015
2016
2017
2018
2019
2020 - 2024
U.S. Plans
Non-U.S. Plans
$
5
6
6
6
6
$5
4
4
4
4
33 23
88
Postemployment Benefit Plans
PMI and certain of its subsidiaries sponsor postemployment benefit plans covering substantially all salaried and certain hourly employees.
The cost of these plans is charged to expense over the working life of the covered employees. Net postemployment costs consisted of
the following:
(in millions)
Service cost
Interest cost
Amortization of net loss
Other expense
Net postemployment costs
For the Years Ended December 31,
2014
2013
2012
$
$
38
26
66
421
34
$
30
20 22
53
60
75
84
$
551
$
198 $
180
During 2014, 2013 and 2012, certain salaried employees left PMI under separation programs. These programs resulted in incremental
postemployment costs, which are included in other expense, above.
The estimated net loss for the postemployment benefit plans that will be amortized from accumulated other comprehensive losses into
net postemployment costs during 2015 is approximately $68 million.
The changes in the benefit obligations of the plans at December 31, 2014 and 2013, were as follows:
2014
2013
(in millions)
Accrued postemployment costs at January 1,
$
Service cost
Interest cost
Benefits paid
Actuarial losses
Other
$
763
38
26
(279)
126
323
Accrued postemployment costs at December 31,
$
997
$
682
34
20
(173)
109
91
763
The accrued postemployment costs were determined using a weighted-average discount rate of 3.7% and 4.3% in 2014 and 2013,
respectively; an assumed ultimate annual weighted-average turnover rate of 2.2% and 2.2% in 2014 and 2013, respectively; assumed
compensation cost increases of 2.2% in 2014 and 2.8% in 2013, and assumed benefits as defined in the respective plans. In accordance
with local regulations, certain postemployment plans are funded. As a result, the accrued postemployment costs shown above are presented
net of the related assets of $28 million and $33 million at December 31, 2014 and 2013, respectively. Postemployment costs arising from
actions that offer employees benefits in excess of those specified in the respective plans are charged to expense when incurred.
Comprehensive Earnings (Losses)
The amounts recorded in accumulated other comprehensive losses at December 31, 2014, consisted of the following:
(in millions)
Net losses
Prior service cost
Net transition obligation
Deferred income taxes
Losses to be amortized
Pension
$
(2,760) $
(45)
(6
342
$
(2,469) $
Post-
retirement
Post-
employment
Total
(77) $
6
)—
25
(46) $
(721) $
—
216
(505) $
(3,558)
(39)
—(6)
583
(3,020)
89
The amounts recorded in accumulated other comprehensive losses at December 31, 2013, consisted of the following:
(in millions)
Net losses
Prior service cost
Net transition obligation
Deferred income taxes
Pension
$
(1,746) $
(51)
(6
245
Post-
retirement
Post-
employment
Total
(47) $
7
)—
14
(661) $
—
(2,454)
(44)
199
—(6)
458
Losses to be amortized
$
(1,558) $
(26) $
(462) $
(2,046)
The amounts recorded in accumulated other comprehensive losses at December 31, 2012, consisted of the following:
(in millions)
Net losses
Prior service cost
Net transition obligation
Deferred income taxes
Losses to be amortized
Pension
$
(3,199) $
(60)
(7
377
$
(2,889) $
Post-
retirement
Post-
employment
Total
(82) $
7
)—
26
(49) $
(612) $
—
185
(427) $
(3,893)
(53)
—(7)
588
(3,365)
The movements in other comprehensive earnings (losses) during the year ended December 31, 2014, were as follows:
(in millions)
Amounts transferred to earnings as components of net periodic
Pension
Post-
retirement
Post-
employment
Total
benefit cost:
Amortization:
Net losses
Prior service cost
Net transition obligation
Other income/expense:
Net losses
Prior service cost
Deferred income taxes
Other movements during the year:
Net losses
Prior service cost
Net transition obligation
Deferred income taxes
—
5
$
121$
6
—
$
2
(1)
—
$
66
—
189
5
—
14
5
(21)
125
(1,149)
(5)
—
118
(1,036)
2
—
(1)
2
(34)
—
—
12
(22)
—
16
—
(42)
173
(20)
46
(126)
—
—
37
(89)
(1,309)
(5)
—
167
(1,147)
Total movements in other comprehensive earnings (losses)
$
(911) $
(20) $
(43) $ (974)
90
The movements in other comprehensive earnings (losses) during the year ended December 31, 2013, were as follows:
(in millions)
Amounts transferred to earnings as components of net periodic
Pension
Post-
retirement
Post-
employment
Total
benefit cost:
Amortization:
Net losses
Prior service cost
Net transition obligation
Other income/expense:
Net losses
Deferred income taxes
Other movements during the year:
Net losses
Prior service cost
Net transition obligation
Deferred income taxes
$
216 $
10
—
1
(29)
198
1,236
(1)
1
(103)
1,133
5 $
—
—
—
(2)
3
30
—
—
(10)
20
60 $
—
—
—
(18)
42
(109)
—
—
32
(77)
281
10
—
1
(49)
243
1,157
(1)
1
(81)
1,076
Total movements in other comprehensive earnings (losses)
$ 1,331 $
23 $
(35) $ 1,319
The movements in other comprehensive earnings (losses) during the year ended December 31, 2012, were as follows:
(in millions)
Amounts transferred to earnings as components of net periodic
Pension
Post-
retirement
Post-
employment
Total
benefit cost:
Amortization:
Net losses
Prior service cost
Net transition obligation
Other income/expense:
Net losses
Deferred income taxes
Other movements during the year:
Net losses
Prior service cost
Deferred income taxes
$
129 $
3 $
53 $ 185
10
1
4
(20)
124
(931)
—
98
(833)
—
—
—
(1)
2
(31)
4
8
(19)
—
—
10
1
—
(16)
37
4
(37)
163
(129)
—
38
(91)
(1,091)
4
144
(943)
Total movements in other comprehensive losses
$
(709) $
(17) $
(54) $ (780)
91
Note 14.
Additional Information:
(in millions)
Research and development expense
Advertising expense
Interest expense
Interest income
Interest expense, net
Rent expense
For the Years Ended December 31,
2014
2013
2012
$
$
$
$
$
433
439
1,170
(118)
1,052
336
$
$
$
$
$
449 $
435 $
415
483
1,104 $
1,007
(131)
(148)
973 $
334 $
859
318
Minimum rental commitments under non-cancelable operating leases in effect at December 31, 2014, were as follows:
(in millions)
2015
2016
2017
2018
2019
Thereafter
Note 15.
Financial Instruments:
Overview
$
197
144
97
67
42
193
$ 740
PMI operates in markets outside of the United States of America, with manufacturing and sales facilities in various locations around the
world. PMI utilizes certain financial instruments to manage foreign currency and interest rate exposure. Derivative financial instruments
are used by PMI principally to reduce exposures to market risks resulting from fluctuations in foreign currency exchange and interest
rates by creating offsetting exposures. PMI is not a party to leveraged derivatives and, by policy, does not use derivative financial
instruments for speculative purposes. Financial instruments qualifying for hedge accounting must maintain a specified level of
effectiveness between the hedging instrument and the item being hedged, both at inception and throughout the hedged period. PMI
formally documents the nature and relationships between the hedging instruments and hedged items, as well as its risk-management
objectives, strategies for undertaking the various hedge transactions and method of assessing hedge effectiveness. Additionally, for hedges
of forecasted transactions, the significant characteristics and expected terms of the forecasted transaction must be specifically identified,
and it must be probable that each forecasted transaction will occur. If it were deemed probable that the forecasted transaction would not
occur, the gain or loss would be recognized in earnings. PMI reports its net transaction gains or losses in marketing, administration and
research costs on the consolidated statements of earnings.
PMI uses deliverable and non-deliverable forward foreign exchange contracts, foreign currency swaps and foreign currency options,
collectively referred to as foreign exchange contracts ("foreign exchange contracts"), and interest rate contracts to mitigate its exposure
to changes in exchange and interest rates from third-party and intercompany actual and forecasted transactions. The primary currencies
to which PMI is exposed include the Australian dollar, Euro, Indonesian rupiah, Japanese yen, Mexican peso, Russian ruble, Swiss franc
and Turkish lira. At December 31, 2014 and 2013, PMI had contracts with aggregate notional amounts of $21.9 billion and $16.8 billion,
92
respectively. Of the $21.9 billion aggregate notional amount at December 31, 2014, $2.2 billion related to cash flow hedges, $4.3 billion
related to hedges of net investments in foreign operations and $15.4 billion related to other derivatives that primarily offset currency
exposures on intercompany financing. Of the $16.8 billion aggregate notional amount at December 31, 2013, $2.3 billion related to cash
flow hedges, $3.3 billion related to hedges of net investments in foreign operations and $11.2 billion related to other derivatives that
primarily offset currency exposures on intercompany financing.
The fair value of PMI’s foreign exchange contracts included in the consolidated balance sheet as of December 31, 2014 and 2013, were
as follows:
(in millions)
Foreign exchange contracts
designated as hedging instruments
Foreign exchange contracts not
designated as hedging instruments
Total derivatives
Asset Derivatives
Liability Derivatives
Balance Sheet
Classification
Fair Value
2014 2013
Balance Sheet
Classification
Fair Value
2014
2013
Other current
assets
Other assets
Other current
assets
Other assets
$
$
248
122
34
2
406
$
Other accrued
liabilities
111
— Other liabilities
$
— $
25
Other accrued
liabilities
42
— Other liabilities
153
$
$
126
—
151
$
44
46
12
14
116
Hedging activities, which represent movement in derivatives as well as the respective underlying transactions, had the following effect
on PMI’s consolidated statements of earnings and other comprehensive earnings:
(in millions)
Gain (Loss)
Statement of Earnings:
Net revenues
Cost of sales
Marketing, administration and research costs
Operating income
Interest expense, net
Earnings before income taxes
Provision for income taxes
Net earnings attributable to PMI
Other Comprehensive Earnings/(Losses):
Gains transferred to earnings
Recognized gains
Net impact on equity
Currency translation adjustments
For the Year Ended December 31, 2014
Cash Flow
Hedges
Net Investment
Hedges
Other
Derivatives
Income
Taxes
Total
$
115
$
—
$
—
—
(4)
(4)
2
(2
)
$
38
$
115
—
(28)
—87
(43)
44
(8)
36
$
10 $
(38)
(13)
98
$
(3 )$
60
$ 269 $ (91) $ 178
—
(28)
87
(39)
48
(10)
(48)
111
$
$
$
63
93
(in millions)
Gain (Loss)
Statement of Earnings:
Net revenues
Cost of sales
Marketing, administration and research costs
Operating income
Interest expense, net
Earnings before income taxes
Provision for income taxes
Net earnings attributable to PMI
Other Comprehensive Earnings/(Losses):
Gains transferred to earnings
Recognized gains
Net impact on equity
Currency translation adjustments
(in millions)
Gain (Loss)
Statement of Earnings:
Net revenues
Cost of sales
Marketing, administration and research costs
Operating income
Interest expense, net
Earnings before income taxes
Provision for income taxes
Net earnings attributable to PMI
Other Comprehensive Earnings/(Losses):
Gains transferred to earnings
Recognized gains
Net impact on equity
Currency translation adjustments
For the Year Ended December 31, 2013
Cash Flow
Hedges
Net Investment
Hedges
Other
Derivatives
Income
Taxes
Total
$
319
$
—
$
319
6
—
325
(56)
269
(34)
$
235
$
—
1
1
3
4
2
6
6
1
326
(53)
273
(32)
241
$
$
(269)
236
(33)
$
$
(79)
$
34 $
(235)
(30)
4 $
27 $
206
(29)
(52)
$
$
For the Year Ended December 31, 2012
Cash
Flow
Hedges
Net
Investment
Hedges
Other
Derivatives
Income
Taxes
Total
$
$
$
66
19
—
85
(60)
25
(3)
22
(25)
113
$
88
$
$
—
14
14
1
—
$
66
—19
—
—85
(46)
39
(2)
15
$
37
$
3 $
(22)
(14)
$
(11 )$
99
77
$
(19)
$
5 $
(14)
Each type of hedging activity is described in greater detail below.
Cash Flow Hedges
PMI has entered into foreign exchange contracts to hedge foreign currency exchange risk related to certain forecasted transactions. The
effective portion of gains and losses associated with qualifying cash flow hedge contracts is deferred as a component of accumulated
other comprehensive losses until the underlying hedged transactions are reported in PMI’s consolidated statements of earnings. During
the years ended December 31, 2014, 2013 and 2012, ineffectiveness related to cash flow hedges was not material. As of December 31,
94
2014, PMI has hedged forecasted transactions for periods not exceeding the next 12 months with the exception of one foreign exchange
contract that expires in May 2024. The impact of these hedges is primarily included in operating cash flows on PMI’s consolidated
statement of cash flows.
For the years ended December 31, 2014, 2013 and 2012, foreign exchange contracts that were designated as cash flow hedging instruments
impacted the consolidated statements of earnings and comprehensive earnings as follows:
(pre-tax, in millions)
Derivatives in Cash
Flow Hedging
Relationship
Foreign exchange
contracts
For the Years Ended December 31,
Statement of Earnings
Classification of Gain/(Loss)
Reclassified from Other
Comprehensive Earnings/(Losses)
into Earnings
Amount of Gain/(Loss)
Reclassified from Other
Comprehensive Earnings/
(Losses) into Earnings
Amount of Gain/(Loss)
Recognized in Other
Comprehensive
Earnings/(Losses) on
Derivatives
2014
2013
2012
2014
2013
2012
$ 111
$
236 $
113
Net revenues
Cost of sales
Marketing, administration and research
costs
Interest expense, net
$ 115
$ 319
$
66
—
(28)
(39)
6 19
—
(56)
—
(60)
Total
$ 48
$
269
$ 25 $ 111 $
236 $
113
Hedges of Net Investments in Foreign Operations
PMI designates certain foreign currency denominated debt and foreign exchange contracts as net investment hedges of its foreign
operations. For the years ended December 31, 2014, 2013 and 2012, these hedges of net investments resulted in gains/(losses), net of
income taxes, of $952 million, $(285) million and $(95) million, respectively. These gains/(losses) were reported as a component of
accumulated other comprehensive losses within currency translation adjustments. For the years ended December 31, 2014, 2013 and
2012, ineffectiveness related to net investment hedges was not material. Other investing cash flows on PMI’s consolidated statements of
cash flows include the premiums paid for, and settlements of, net investment hedges.
For the years ended December 31, 2014, 2013 and 2012, foreign exchange contracts that were designated as net investment hedging
instruments impacted the consolidated statements of earnings and comprehensive earnings as follows:
(pre-tax, in millions)
For the Years Ended December 31,
Statement of Earnings
Classification of Gain/
(Loss) Reclassified from
Other Comprehensive
Earnings/(Losses) into
Earnings
Amount of
Gain/(Loss)
Reclassified
from Other
Comprehensive
Earnings/(Losses)
into Earnings
Amount of
Gain/(Loss)
Recognized in
Other
Comprehensive
Earnings/(Losses) on
Derivatives
2014 2013 2012
2014 2013
2012
$ 269
$ (79) $ (19)
Interest expense, net
$ — $ — $—
Derivatives in Net Investment
Hedging Relationship
Foreign exchange contracts
Other Derivatives
PMI has entered into foreign exchange contracts to hedge the foreign currency exchange and interest rate risks related to intercompany
loans between certain subsidiaries, and third-party loans. While effective as economic hedges, no hedge accounting is applied for these
contracts; therefore, the unrealized gains (losses) relating to these contracts are reported in PMI’s consolidated statement of earnings. For
the years ended December 31, 2014, 2013 and 2012, the gains/(losses) from contracts for which PMI did not apply hedge accounting
95
were $(481) million, $99 million and $102 million, respectively. The gains/(losses) from these contracts substantially offset the losses
and gains generated by the underlying intercompany and third-party loans being hedged.
As a result, for the years ended December 31, 2014, 2013 and 2012, these items impacted the consolidated statement of earnings as
follows:
(pre-tax, in millions)
Derivatives not Designated as Hedging
Instruments
Foreign exchange contracts
Total
Statement of Earnings
Classification of
Gain/(Loss)
Amount of Gain/(Loss)
Recognized in Earnings
2013
2012
2014
Marketing, administration
and research costs
Interest expense, net
$
— $
(4)
(4)
$
$
3
1
4
$—
14
$14
Qualifying Hedging Activities Reported in Accumulated Other Comprehensive Losses
Derivative gains or losses reported in accumulated other comprehensive losses are a result of qualifying hedging activity. Transfers of
these gains or losses to earnings are offset by the corresponding gains or losses on the underlying hedged item. Hedging activity affected
accumulated other comprehensive losses, net of income taxes, as follows:
(in millions)
Gain as of January 1,
Derivative gains transferred to earnings
Change in fair value
Gain as of December 31,
For the Years Ended December 31,
2014
2013
2012
$
$
63
(38)
98
123
$
$
$
92
(235)
206
63
$
15
(22)
99
92
At December 31, 2014, PMI expects $99 million of derivative gains that are included in accumulated other comprehensive losses to be
reclassified to the consolidated statement of earnings within the next 12 months. These gains are expected to be substantially offset by
the statement of earnings impact of the respective hedged transactions.
Contingent Features
PMI’s derivative instruments do not contain contingent features.
Credit Exposure and Credit Risk
PMI is exposed to credit loss in the event of non-performance by counterparties. While PMI does not anticipate non-performance, its
risk is limited to the fair value of the financial instruments less any cash collateral received or pledged. PMI actively monitors its exposure
to credit risk through the use of credit approvals and credit limits and by selecting and continuously monitoring a diverse group of major
international banks and financial institutions as counterparties.
Fair Value
See Note 16. Fair Value Measurements and Note 22. Balance Sheet Offsetting for additional discussion of derivative financial instruments.
96
Note 16.
Fair Value Measurements:
The authoritative guidance defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an
exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants
on the measurement date. The guidance also establishes a fair value hierarchy, which requires an entity to maximize the use of observable
inputs and minimize the use of unobservable inputs when measuring fair value. The guidance describes three levels of input that may be
used to measure fair value, which are as follows:
Level 1 — Quoted prices in active markets for identical assets or liabilities;
Level 2 — Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets
that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially
the full term of the assets or liabilities; and
Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets
or liabilities.
PMI's policy is to reflect transfers between hierarchy levels at the end of the reporting period.
Derivative Financial Instruments
PMI assesses the fair value of its foreign exchange contracts and interest rate contracts using standard valuation models that use, as their
basis, readily observable market inputs. The fair value of PMI’s foreign exchange forward contracts is determined by using the prevailing
foreign exchange spot rates and interest rate differentials and the respective maturity dates of the instruments. The fair value of PMI’s
currency options is determined by using a Black-Scholes methodology based on foreign exchange spot rates and interest rate differentials,
currency volatilities and maturity dates. PMI’s derivative financial instruments have been classified within Level 2 at December 31, 2014
and 2013. See Note 15. Financial Instruments for additional discussion of derivative financial instruments.
Pension Plan Assets
The fair value of pension plan assets, determined by using readily available quoted market prices in active markets, has been classified
within Level 1 of the fair value hierarchy at December 31, 2014 and 2013. The fair value of pension plan assets determined by using
quoted prices in markets that are not active has been classified within Level 2 at December 31, 2014 and 2013. See Note 13. Benefit Plans
for additional discussion of pension plan assets.
Debt
The fair value of PMI’s outstanding debt, which is utilized solely for disclosure purposes, is determined using quotes and market interest
rates currently available to PMI for issuances of debt with similar terms and remaining maturities. The aggregate carrying value of PMI’s
debt, excluding short-term borrowings and $14 million of capital lease obligations, was $28,233 million at December 31, 2014. The
aggregate carrying value of PMI’s debt, excluding short-term borrowings and $17 million of capital lease obligations, was $25,261 million
at December 31, 2013. The fair value of PMI's outstanding debt, excluding the aforementioned short-term borrowings and capital lease
obligations, was classified within Level 1 and Level 2 at December 31, 2014 and 2013.
Contingent Consideration
The fair value of PMI's contingent consideration relating to acquisitions is determined utilizing a discounted cash flow approach using
various probability weighted scenarios. The significant unobservable inputs used in calculating the fair value of the contingent
consideration includes financial performance scenarios, the probability of achieving those scenarios and the discount rate. PMI's contingent
consideration has been classified within Level 3 in the table shown below. For additional information, see Note 6. Acquisitions and Other
Business Arrangements.
97
The aggregate fair values of PMI’s derivative financial instruments, pension plan assets, debt and contingent consideration as of
December 31, 2014 and 2013, were as follows:
(in millions)
Assets:
Foreign exchange contracts
Pension plan assets
Total assets
Liabilities:
Debt
Foreign exchange contracts
Contingent consideration
Total liabilities
Fair Value At
December 31, 2014
Quoted Prices in Active
Markets for
Identical Assets/
Liabilities
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs
(Level 3)
$
$
$
406
$
6,722
7,128 $
— $
4,853
4,853 $
406
$
1,869
2,275 $
30,582 $
30,405 $
177 $
151
22
—
151
——
—
—
—
—
—
$ 30,755 $ 30,405 $ 328 $ 22
22
(in millions)
Assets:
Foreign exchange contracts
Pension plan assets
Total assets
Liabilities:
Debt
Foreign exchange contracts
Total liabilities
Fair Value At
December 31, 2013
Quoted Prices in Active
Markets for
Identical Assets/Liabilities
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs
(Level 3)
$
$
$
153
$
6,871
7,024 $
— $
5,164
5,164 $
26,141 $
25,961 $
116
—
153
$
1,707
1,860 $
180 $
116
—
—
—
—
—
$ 26,257 $ 25,961 $ 296 $ —
98
Note 17.
Accumulated Other Comprehensive Losses:
PMI's accumulated other comprehensive losses, net of taxes, consisted of the following:
(Losses) Earnings
(in millions)
Currency translation adjustments
Pension and other benefits
Derivatives accounted for as hedges
At December 31,
2014
2013
2012
$
(3,929) $
(2,207) $
(331)
(3,020)
(2,046) (3,365)
123
63
92
Total accumulated other comprehensive losses
$
(6,826) $
(4,190) $
(3,604)
Reclassifications from Other Comprehensive Earnings
The movements in accumulated other comprehensive losses and the related tax impact, for each of the components above, that are due
to current period activity and reclassifications to the income statement are shown on the consolidated statements of comprehensive
earnings for the years ended December 31, 2014, 2013, and 2012. The movement in currency translation adjustments for the year ended
December 31, 2013, was also impacted by the purchase of the remaining shares of the Mexican tobacco business. In addition, $5 million
and $12 million of net currency translation adjustment gains were transferred from other comprehensive earnings to marketing,
administration and research costs in the consolidated statements of earnings for the years ended December 31, 2014 and 2013, respectively,
upon liquidation of a subsidiary. For additional information, see Note 13. Benefit Plans and Note 15. Financial Instruments for disclosures
related to PMI's pension and other benefits and derivative financial instruments.
Note 18.
Colombian Investment and Cooperation Agreement:
On June 19, 2009, PMI announced that it had signed an agreement with the Republic of Colombia, together with the Departments of
Colombia and the Capital District of Bogota, to promote investment and cooperation with respect to the Colombian tobacco market and
to fight counterfeit and contraband tobacco products. The Investment and Cooperation Agreement provides $200 million in funding to
the Colombian governments over a 20-year period to address issues of mutual interest, such as combating the illegal cigarette trade,
including the threat of counterfeit tobacco products, and increasing the quality and quantity of locally grown tobacco. As a result of the
Investment and Cooperation Agreement, PMI recorded a pre-tax charge of $135 million in the operating results of the Latin America &
Canada segment during the second quarter of 2009.
At December 31, 2014 and 2013, PMI had $71 million and $74 million, respectively, of discounted liabilities associated with the Colombian
Investment and Cooperation Agreement. These discounted liabilities are primarily reflected in other long-term liabilities on the
consolidated balance sheets and are expected to be paid through 2028.
Note 19.
RBH Legal Settlement:
On July 31, 2008, Rothmans Inc. ("Rothmans") announced the finalization of a CAD 550 million settlement (or approximately $540
million, based on the prevailing exchange rate at that time) between itself and Rothmans, Benson & Hedges Inc. ("RBH"), on the one
hand, and the Government of Canada and all 10 provinces, on the other hand. The settlement resolved the Royal Canadian Mounted
Police's investigation relating to products exported from Canada by RBH during the 1989-1996 period. Rothmans' sole holding was a
60% interest in RBH. The remaining 40% interest in RBH was owned by PMI.
99
Subsequent to the finalization of the settlement, PMI announced that it had entered into an agreement with Rothmans to purchase, by
way of a tender offer, all of the outstanding common shares of Rothmans. In October 2008, PMI completed the acquisition of all of
Rothmans shares.
At December 31, 2014 and 2013, PMI had $114 million and $152 million, respectively, of discounted accrued settlement charges associated
with the RBH legal settlement. These accrued settlement charges are primarily reflected in other long-term liabilities on the consolidated
balance sheets and are expected to be paid through 2019.
Note 20.
E.C. Agreement:
In 2004, PMI entered into an agreement with the European Commission (“E.C.”) and 10 Member States of the European Union that
provides for broad cooperation with European law enforcement agencies on anti-contraband and anti-counterfeit efforts. This agreement
has been signed by all 27 Member States. The agreement resolves all disputes between the parties relating to these issues. Under the
terms of the agreement, PMI will make 13 payments over 12 years, including an initial payment of $250 million, which was recorded as
a pre-tax charge against its earnings in 2004. The agreement calls for additional payments of approximately $150 million on the first
anniversary of the agreement (this payment was made in July 2005), approximately $100 million on the second anniversary (this payment
was made in July 2006) and approximately $75 million each year thereafter for 10 years, each of which is to be adjusted based on certain
variables, including PMI’s market share in the European Union in the year preceding payment. Because future additional payments are
subject to these variables, PMI records charges for them as an expense in cost of sales when product is shipped. In addition, PMI was
also responsible to pay the excise taxes, VAT and customs duties on qualifying product seizures of up to 90 million cigarettes and is
subject to payments of five times the applicable taxes and duties if qualifying product seizures exceed 90 million cigarettes in a given
year. In October 2014, this agreement was amended, and the threshold was increased to 450 million cigarettes in a given year. This
modification was effective as of July 2012. To date, PMI’s annual payments related to product seizures have been immaterial. Total
charges related to the E.C. Agreement of $71 million, $81 million and $78 million were recorded in cost of sales in 2014, 2013 and 2012,
respectively.
Note 21.
Contingencies:
Tobacco-Related Litigation
Legal proceedings covering a wide range of matters are pending or threatened against us, and/or our subsidiaries, and/or our indemnitees
in various jurisdictions. Our indemnitees include distributors, licensees and others that have been named as parties in certain cases and
that we have agreed to defend, as well as to pay costs and some or all of judgments, if any, that may be entered against them. Pursuant
to the terms of the Distribution Agreement between Altria and PMI, PMI will indemnify Altria and Philip Morris USA Inc. ("PM USA"),
a U.S. tobacco subsidiary of Altria, for tobacco product claims based in substantial part on products manufactured by PMI or contract
manufactured for PMI by PM USA, and PM USA will indemnify PMI for tobacco product claims based in substantial part on products
manufactured by PM USA, excluding tobacco products contract manufactured for PMI.
It is possible that there could be adverse developments in pending cases against us and our subsidiaries. An unfavorable outcome or
settlement of pending tobacco-related litigation could encourage the commencement of additional litigation.
Damages claimed in some of the tobacco-related litigation are significant and, in certain cases in Brazil, Canada and Nigeria, range into
the billions of U.S. dollars. The variability in pleadings in multiple jurisdictions, together with the actual experience of management in
litigating claims, demonstrate that the monetary relief that may be specified in a lawsuit bears little relevance to the ultimate outcome.
Much of the tobacco-related litigation is in its early stages, and litigation is subject to uncertainty. However, as discussed below, we have
to date been largely successful in defending tobacco-related litigation.
We and our subsidiaries record provisions in the consolidated financial statements for pending litigation when we determine that an
unfavorable outcome is probable and the amount of the loss can be reasonably estimated. At the present time, while it is reasonably
possible that an unfavorable outcome in a case may occur, after assessing the information available to it (i) management has not concluded
that it is probable that a loss has been incurred in any of the pending tobacco-related cases; (ii) management is unable to estimate the
100
possible loss or range of loss for any of the pending tobacco-related cases; and (iii) accordingly, no estimated loss has been accrued in
the consolidated financial statements for unfavorable outcomes in these cases, if any. Legal defense costs are expensed as incurred.
It is possible that our consolidated results of operations, cash flows or financial position could be materially affected in a particular fiscal
quarter or fiscal year by an unfavorable outcome or settlement of certain pending litigation. Nevertheless, although litigation is subject
to uncertainty, we and each of our subsidiaries named as a defendant believe, and each has been so advised by counsel handling the
respective cases, that we have valid defenses to the litigation pending against us, as well as valid bases for appeal of adverse verdicts, if
any. All such cases are, and will continue to be, vigorously defended. However, we and our subsidiaries may enter into settlement
discussions in particular cases if we believe it is in our best interests to do so.
To date, we have paid one judgment in a tobacco-related case. That judgment, including costs, was approximately €1,400 (approximately
$1,800), and that payment was made in order to appeal an Italian small claims case, which was subsequently reversed on appeal. To date,
no tobacco-related case has been finally resolved in favor of a plaintiff against us, our subsidiaries or indemnitees.
The table below lists the number of tobacco-related cases pending against us and/or our subsidiaries or indemnitees as of December 31,
2014, December 31, 2013 and December 31, 2012:
Type of Case
Individual Smoking and Health Cases
Smoking and Health Class Actions
Health Care Cost Recovery Actions*
Lights Class Actions
Individual Lights Cases
Public Civil Actions
Number of Cases
Pending as of
December 31, 2014
Number of Cases
Pending as of
December 31, 2013
Number of Cases
Pending as of
December 31, 2012
63
11
15
—
2
2
62
11
15
1
2
3
76
11
15
2
7
4
*An additional Health Care Cost Recovery Action was filed in Canada on January 2, 2015.
Since 1995, when the first tobacco-related litigation was filed against a PMI entity, 431 Smoking and Health, Lights, Health Care Cost
Recovery, and Public Civil Actions in which we and/or one of our subsidiaries and/or indemnitees were a defendant have been terminated
in our favor. Ten cases have had decisions in favor of plaintiffs. Eight of these cases have subsequently reached final resolution in our
favor and two remain on appeal.
101
The table below lists the verdicts and post-trial developments in the following cases where verdicts were returned in favor of plaintiffs:
Date
September
2009
Location of
Court/Name of
Plaintiff
Brazil/Bernhardt
Type of
Case
Individual Smoking
and Health
Verdict
The Civil Court of Rio de
Janeiro found for plaintiff
and ordered Philip Morris
Brasil to pay R$13,000
(approximately $4,950) in
“moral damages.”
Date
February 2004
Location of
Court/Name of
Plaintiff
Brazil/The Smoker
Health Defense
Association
Type of
Case
Class Action
Verdict
The Civil Court of São
Paulo found defendants
liable without hearing
evidence. The court did not
assess actual damages,
which were to be assessed
in a second phase of the
case. The size of the class
was not defined in the
ruling.
102
Post-Trial
Developments
Philip Morris Brasil filed its appeal
against the decision on the merits with
the Court of Appeals in November 2009.
In February 2010, without addressing
the merits, the Court of Appeals
annulled the trial court's decision and
remanded the case to the trial court to
issue a new ruling, which was required
to address certain compensatory
damage claims made by the plaintiff that
the trial court did not address in its
original ruling. In July 2010, the trial
court reinstated its original decision,
while specifically rejecting the
compensatory damages claim. Philip
Morris Brasil appealed this decision.
In March 2011, the Court of Appeals
affirmed the trial court's decision and
denied Philip Morris Brasil's appeal.
The Court of Appeals increased the
amount of damages awarded to the
plaintiff to R$100,000 (approximately
$38,050). Philip Morris Brasil
appealed. In December 2014, the
Superior Court of Justice granted
PMB’s appeal reversing the lower
court’s judgment and dismissing
plaintiff’s claim. Plaintiff may appeal.
Post-Trial
Developments
In April 2004, the court clarified its
ruling, awarding “moral damages” of R
$1,000 (approximately $380) per
smoker per full year of smoking plus
interest at the rate of 1% per month, as
of the date of the ruling. The court did
not award actual damages, which were
to be assessed in the second phase of the
case. The size of the class was not
estimated. Defendants appealed to the
São Paulo Court of Appeals, which
annulled the ruling in November 2008,
finding that the trial court had
inappropriately ruled without hearing
evidence and returned the case to the
trial court for further proceedings. In
May 2011, the trial court dismissed the
claim. Plaintiff has appealed. In
addition, the defendants filed a
constitutional appeal to the Federal
Supreme Tribunal on the basis that the
plaintiff did not have standing to bring
the lawsuit. This appeal is still pending.
Pending claims related to tobacco products generally fall within the following categories:
Smoking and Health Litigation: These cases primarily allege personal injury and are brought by individual plaintiffs or on behalf of a
class or purported class of individual plaintiffs. Plaintiffs' allegations of liability in these cases are based on various theories of recovery,
including negligence, gross negligence, strict liability, fraud, misrepresentation, design defect, failure to warn, breach of express and
implied warranties, violations of deceptive trade practice laws and consumer protection statutes. Plaintiffs in these cases seek various
forms of relief, including compensatory and other damages, and injunctive and equitable relief. Defenses raised in these cases include
licit activity, failure to state a claim, lack of defect, lack of proximate cause, assumption of the risk, contributory negligence, and statute
of limitations.
As of December 31, 2014, there were a number of smoking and health cases pending against us, our subsidiaries or indemnitees, as
follows:
• 63 cases brought by individual plaintiffs in Argentina (23), Brazil (23), Canada (2), Chile (8), Costa Rica (2), Greece (1), Italy
(2), the Philippines (1) and Scotland (1), compared with 62 such cases on December 31, 2013, and 76 cases on December 31,
2012; and
• 11 cases brought on behalf of classes of individual plaintiffs in Brazil (2) and Canada (9), compared with 11 such cases on
December 31, 2013 and December 31, 2012.
In the first class action pending in Brazil, The Smoker Health Defense Association (ADESF) v. Souza Cruz, S.A. and Philip Morris
Marketing, S.A., Nineteenth Lower Civil Court of the Central Courts of the Judiciary District of São Paulo, Brazil, filed July 25, 1995,
our subsidiary and another member of the industry are defendants. The plaintiff, a consumer organization, is seeking damages for smokers
and former smokers and injunctive relief. The verdict and post-trial developments in this case are described in the above table.
In the second class action pending in Brazil, Public Prosecutor of São Paulo v. Philip Morris Brasil Industria e Comercio Ltda., Civil
Court of the City of São Paulo, Brazil, filed August 6, 2007, our subsidiary is a defendant. The plaintiff, the Public Prosecutor of the State
of São Paulo, is seeking (i) damages on behalf of all smokers nationwide, former smokers, and their relatives; (ii) damages on behalf of
people exposed to environmental tobacco smoke nationwide, and their relatives; and (iii) reimbursement of the health care costs allegedly
incurred for the treatment of tobacco-related diseases by all Brazilian States and Municipalities, and the Federal District. In an interim
ruling issued in December 2007, the trial court limited the scope of this claim to the State of São Paulo only. In December 2008, the
Seventh Civil Court of São Paulo issued a decision declaring that it lacked jurisdiction because the case involved issues similar to the
ADESF case discussed above and should be transferred to the Nineteenth Lower Civil Court in São Paulo where the ADESF case is
pending. The court further stated that these cases should be consolidated for the purposes of judgment. In April 2010, the São Paulo Court
of Appeals reversed the Seventh Civil Court's decision that consolidated the cases, finding that they are based on different legal claims
and are progressing at different stages of proceedings. This case was returned to the Seventh Civil Court of São Paulo, and our subsidiary
filed its closing arguments in December 2010. In March 2012, the trial court dismissed the case on the merits. In January 2014, the São
Paulo Court of Appeals rejected plaintiff’s appeal and affirmed the trial court decision. In July 2014, plaintiff appealed to the Superior
Court of Justice.
In the first class action pending in Canada, Cecilia Letourneau v. Imperial Tobacco Ltd., Rothmans, Benson & Hedges Inc. and JTI
Macdonald Corp., Quebec Superior Court, Canada, filed in September 1998, our subsidiary and other Canadian manufacturers are
defendants. The plaintiff, an individual smoker, is seeking compensatory and punitive damages for each member of the class who is
deemed addicted to smoking. The class was certified in 2005. In February 2011, the trial court ruled that the federal government would
remain as a third party in the case. In November 2012, the Court of Appeals dismissed defendants' third-party claims against the federal
government. Trial began in March 2012 and concluded on December 11, 2014. The parties now await the judgment. There is no fixed
time period by which the trial court must issue its decision.
In the second class action pending in Canada, Conseil Québécois Sur Le Tabac Et La Santé and Jean-Yves Blais v. Imperial Tobacco Ltd.,
Rothmans, Benson & Hedges Inc. and JTI Macdonald Corp., Quebec Superior Court, Canada, filed in November 1998, our subsidiary
and other Canadian manufacturers are defendants. The plaintiffs, an anti-smoking organization and an individual smoker, are seeking
compensatory and punitive damages for each member of the class who allegedly suffers from certain smoking-related diseases. The class
was certified in 2005. In February 2011, the trial court ruled that the federal government would remain as a third party in the case. In
November 2012, the Court of Appeals dismissed defendants' third-party claims against the federal government. Trial began in March
2012 and concluded on December 11, 2014. The parties now await the judgment. There is no fixed time period by which the trial court
must issue its decision.
In the third class action pending in Canada, Kunta v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench, Winnipeg,
Canada, filed June 12, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic obstructive pulmonary disease
103
(“COPD”), severe asthma, and mild reversible lung disease resulting from the use of tobacco products. She is seeking compensatory and
punitive damages on behalf of a proposed class comprised of all smokers, their estates, dependents and family members, as well as
restitution of profits, and reimbursement of government health care costs allegedly caused by tobacco products. In September 2009,
plaintiff's counsel informed defendants that he did not anticipate taking any action in this case while he pursues the class action filed in
Saskatchewan (see description of Adams, below).
In the fourth class action pending in Canada, Adams v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench,
Saskatchewan, Canada, filed July 10, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the
industry are defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and COPD resulting from the
use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who
have smoked a minimum of 25,000 cigarettes and have allegedly suffered, or suffer, from COPD, emphysema, heart disease, or cancer,
as well as restitution of profits. Preliminary motions are pending.
In the fifth class action pending in Canada, Semple v. Canadian Tobacco Manufacturers' Council, et al., The Supreme Court (trial court),
Nova Scotia, Canada, filed June 18, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the
industry are defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and COPD resulting from the
use of tobacco products. He is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers, their
estates, dependents and family members, as well as restitution of profits, and reimbursement of government health care costs allegedly
caused by tobacco products. No activity in this case is anticipated while plaintiff's counsel pursues the class action filed in Saskatchewan
(see description of Adams, above).
In the sixth class action pending in Canada, Dorion v. Canadian Tobacco Manufacturers' Council, et al., The Queen's Bench, Alberta,
Canada, filed June 15, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic bronchitis and severe sinus
infections resulting from the use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class
comprised of all smokers, their estates, dependents and family members, restitution of profits, and reimbursement of government health
care costs allegedly caused by tobacco products. To date, we, our subsidiaries, and our indemnitees have not been properly served with
the complaint. No activity in this case is anticipated while plaintiff's counsel pursues the class action filed in Saskatchewan (see description
of Adams, above).
In the seventh class action pending in Canada, McDermid v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia,
Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and heart disease resulting from the use
of tobacco products. He is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who were
alive on June 12, 2007, and who suffered from heart disease allegedly caused by smoking, their estates, dependents and family members,
plus disgorgement of revenues earned by the defendants from January 1, 1954, to the date the claim was filed. Defendants have filed
jurisdictional challenges on the grounds that this action should not proceed during the pendency of the Saskatchewan class action (see
description of Adams, above).
In the eighth class action pending in Canada, Bourassa v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia,
Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, the heir to a deceased smoker, alleges that the decedent was addicted to tobacco products and suffered from
emphysema resulting from the use of tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class
comprised of all smokers who were alive on June 12, 2007, and who suffered from chronic respiratory diseases allegedly caused by
smoking, their estates, dependents and family members, plus disgorgement of revenues earned by the defendants from January 1, 1954,
to the date the claim was filed. In December 2014, the plaintiff filed an amended statement of claim.
In the ninth class action pending in Canada, Suzanne Jacklin v. Canadian Tobacco Manufacturers' Council, et al., Ontario Superior Court
of Justice, filed June 20, 2012, we, our subsidiaries, and our indemnitees (PM USA and Altria), and other members of the industry are
defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and COPD resulting from the use of
tobacco products. She is seeking compensatory and punitive damages on behalf of a proposed class comprised of all smokers who have
smoked a minimum of 25,000 cigarettes and have allegedly suffered, or suffer, from COPD, heart disease, or cancer, as well as restitution
of profits. Plaintiff's counsel has indicated that he does not intend to take any action in this case in the near future.
Health Care Cost Recovery Litigation: These cases, brought by governmental and non-governmental plaintiffs, seek reimbursement of
health care cost expenditures allegedly caused by tobacco products. Plaintiffs' allegations of liability in these cases are based on various
theories of recovery including unjust enrichment, negligence, negligent design, strict liability, breach of express and implied warranties,
violation of a voluntary undertaking or special duty, fraud, negligent misrepresentation, conspiracy, public nuisance, defective product,
failure to warn, sale of cigarettes to minors, and claims under statutes governing competition and deceptive trade practices. Plaintiffs in
these cases seek various forms of relief including compensatory and other damages, and injunctive and equitable relief. Defenses raised
104
in these cases include lack of proximate cause, remoteness of injury, failure to state a claim, adequate remedy at law, “unclean
hands” (namely, that plaintiffs cannot obtain equitable relief because they participated in, and benefited from, the sale of cigarettes), and
statute of limitations.
As of December 31, 2014, there were 15 health care cost recovery cases pending against us, our subsidiaries or indemnitees in Canada
(9), Korea (1) and Nigeria (5), compared with 15 such cases on December 31, 2013 and December 31, 2012. A tenth health care cost
recovery case was filed in Canada on January 2, 2015.
In the first health care cost recovery case pending in Canada, Her Majesty the Queen in Right of British Columbia v. Imperial Tobacco
Limited, et al., Supreme Court, British Columbia, Vancouver Registry, Canada, filed January 24, 2001, we, our subsidiaries, our indemnitee
(PM USA), and other members of the industry are defendants. The plaintiff, the government of the province of British Columbia, brought
a claim based upon legislation enacted by the province authorizing the government to file a direct action against cigarette manufacturers
to recover the health care costs it has incurred, and will incur, resulting from a “tobacco related wrong.” The Supreme Court of Canada
has held that the statute is constitutional. We and certain other non-Canadian defendants challenged the jurisdiction of the court. The
court rejected the jurisdictional challenge. Pre-trial discovery is ongoing.
In the second health care cost recovery case filed in Canada, Her Majesty the Queen in Right of New Brunswick v. Rothmans Inc., et al.,
Court of Queen's Bench of New Brunswick, Trial Court, New Brunswick, Fredericton, Canada, filed March 13, 2008, we, our subsidiaries,
our indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the
province of New Brunswick based on legislation enacted in the province. This legislation is similar to the law introduced in British
Columbia that authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has
incurred, and will incur, as a result of a “tobacco related wrong.” Pre-trial discovery is ongoing.
In the third health care cost recovery case filed in Canada, Her Majesty the Queen in Right of Ontario v. Rothmans Inc., et al., Ontario
Superior Court of Justice, Toronto, Canada, filed September 29, 2009, we, our subsidiaries, our indemnitees (PM USA and Altria), and
other members of the industry are defendants. The claim was filed by the government of the province of Ontario based on legislation
enacted in the province. This legislation is similar to the laws introduced in British Columbia and New Brunswick that authorize the
government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result
of a “tobacco related wrong.” Preliminary motions are pending.
In the fourth health care cost recovery case filed in Canada, Attorney General of Newfoundland and Labrador v. Rothmans Inc., et al.,
Supreme Court of Newfoundland and Labrador, St. Johns, Canada, filed February 8, 2011, we, our subsidiaries, our indemnitees (PM
USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Newfoundland
and Labrador based on legislation enacted in the province that is similar to the laws introduced in British Columbia, New Brunswick and
Ontario. The legislation authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs
it has incurred, and will incur, as a result of a “tobacco related wrong.” Preliminary motions are pending.
In the fifth health care cost recovery case filed in Canada, Attorney General of Quebec v. Imperial Tobacco Limited, et al., Superior Court
of Quebec, Canada, filed June 8, 2012, we, our subsidiary, our indemnitee (PM USA), and other members of the industry are defendants.
The claim was filed by the government of the province of Quebec based on legislation enacted in the province that is similar to the laws
enacted in several other Canadian provinces. The legislation authorizes the government to file a direct action against cigarette manufacturers
to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” In December 2014, defendants
began filing their statements of defense.
In the sixth health care cost recovery case filed in Canada, Her Majesty in Right of Alberta v. Altria Group, Inc., et al., Supreme Court
of Queen's Bench Alberta, Canada, filed June 8, 2012, we, our subsidiaries, our indemnitees (PM USA and Altria), and other members
of the industry are defendants. The claim was filed by the government of the province of Alberta based on legislation enacted in the
province that is similar to the laws enacted in several other Canadian provinces. The legislation authorizes the government to file a direct
action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related
wrong.” Preliminary motions are pending.
In the seventh health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Manitoba v. Rothmans,
Benson & Hedges, Inc., et al., The Queen's Bench, Winnipeg Judicial Centre, Canada, filed May 31, 2012, we, our subsidiaries, our
indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the
province of Manitoba based on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces.
The legislation authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has
incurred, and will incur, as a result of a “tobacco related wrong.” In September 2014, defendants filed their statements of defense.
In the eighth health care cost recovery case filed in Canada, The Government of Saskatchewan v. Rothmans, Benson & Hedges Inc., et
al., Queen's Bench, Judicial Centre of Saskatchewan, Canada, filed June 8, 2012, we, our subsidiaries, our indemnitees (PM USA and
105
Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Saskatchewan based
on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces. The legislation authorizes
the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a
result of a “tobacco related wrong.” Preliminary motions are pending.
In the ninth health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Prince Edward Island v.
Rothmans, Benson & Hedges Inc., et al., Supreme Court of Prince Edward Island (General Section), Canada, filed September 10, 2012,
we, our subsidiaries, our indemnitees (PM USA and Altria), and other members of the industry are defendants. The claim was filed by
the government of the province of Prince Edward Island based on legislation enacted in the province that is similar to the laws enacted
in several other Canadian provinces. The legislation authorizes the government to file a direct action against cigarette manufacturers to
recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” Preliminary motions are pending.
In the tenth health care cost recovery case filed in Canada, Her Majesty the Queen in Right of the Province of Nova Scotia v. Rothmans,
Benson & Hedges Inc., et al., Supreme Court of Nova Scotia, Canada, filed January 2, 2015, we, our subsidiaries, our indemnitees (PM
USA and Altria), and other members of the industry are defendants. The claim was filed by the government of the province of Nova
Scotia based on legislation enacted in the province that is similar to the laws enacted in several other Canadian provinces. The legislation
authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will
incur, as a result of a “tobacco related wrong.”
In the first health care cost recovery case in Nigeria, The Attorney General of Lagos State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Lagos State, Lagos, Nigeria, filed March 13, 2008, we and other members of the industry are defendants. Plaintiff
seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We are in the process
of making challenges to service and the court's jurisdiction. Currently, the case is stayed in the trial court pending the appeals of certain
co-defendants relating to service objections. As of December 31, 2014, we had no employees, operations or assets in Nigeria.
In the second health care cost recovery case in Nigeria, The Attorney General of Kano State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Kano State, Kano, Nigeria, filed May 9, 2007, we and other members of the industry are defendants. Plaintiff seeks
reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We are in the process
of making challenges to service and the court's jurisdiction. Currently, the case is stayed in the trial court pending the appeals of certain
co-defendants relating to service objections.
In the third health care cost recovery case in Nigeria, The Attorney General of Gombe State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Gombe State, Gombe, Nigeria, filed October 17, 2008, we and other members of the industry are defendants. Plaintiff
seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating
alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In February 2011, the
court ruled that the plaintiff had not complied with the procedural steps necessary to serve us. As a result of this ruling, plaintiff must re-
serve its claim. We have not yet been re-served.
In the fourth health care cost recovery case in Nigeria, The Attorney General of Oyo State, et al., v. British American Tobacco (Nigeria)
Limited, et al., High Court of Oyo State, Ibadan, Nigeria, filed May 25, 2007, we and other members of the industry are defendants.
Plaintiffs seek reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs
of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. We challenged
service as improper. In June 2010, the court ruled that plaintiffs did not have leave to serve the writ of summons on the defendants and
that they must re-serve the writ. We have not yet been re-served.
In the fifth health care cost recovery case in Nigeria, The Attorney General of Ogun State v. British American Tobacco (Nigeria) Limited,
et al., High Court of Ogun State, Abeokuta, Nigeria, filed February 26, 2008, we and other members of the industry are defendants.
Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs
of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In May 2010,
the trial court rejected our service objections. We have appealed.
In the health care cost recovery case in Korea, the National Health Insurance Service v. KT&G, et. al., filed April 14, 2014, our subsidiary
and other Korean manufacturers are defendants. Plaintiff alleges that defendants concealed the health hazards of smoking, marketed to
youth, added ingredients to make their products more harmful and addictive, and misled consumers into believing that Lights cigarettes
are safer than regular cigarettes. The National Health Insurance Service seeks to recover approximately $53.7 million allegedly incurred
in treating 3,484 patients with small cell lung cancer, squamous cell lung cancer, and squamous cell laryngeal cancer from 2003 to 2012.
106
Lights Cases: These cases, brought by individual plaintiffs, or on behalf of a class of individual plaintiffs, allege that the use of the term
“lights” constitutes fraudulent and misleading conduct. Plaintiffs' allegations of liability in these cases are based on various theories of
recovery including misrepresentation, deception, and breach of consumer protection laws. Plaintiffs seek various forms of relief including
restitution, injunctive relief, and compensatory and other damages. Defenses raised include lack of causation, lack of reliance, assumption
of the risk, and statute of limitations.
As of December 31, 2014, there were 2 lights cases brought by individual plaintiffs pending against our subsidiaries or indemnitees in
Chile (1) and Italy (1), compared with 2 such cases on December 31, 2013, and 7 such cases on December 31, 2012.
In the class action pending in Israel, El-Roy, et al. v. Philip Morris Incorporated, et al., District Court of Tel-Aviv/Jaffa, Israel, filed
January 18, 2004, our subsidiary and our indemnitees (PM USA and our former importer) were defendants. The plaintiffs filed a purported
class action claiming that the class members were misled by the descriptor “lights” into believing that lights cigarettes are safer than full
flavor cigarettes. The claim sought recovery of the purchase price of lights cigarettes and compensation for distress for each class member.
In November 2012, the court denied class certification and dismissed the individual claims. Plaintiffs appealed to the Supreme Court.
On November 17, 2014, plaintiffs withdrew their appeal at the request of the Supreme Court. The case is now terminated, and we will
no longer report it.
Public Civil Actions: Claims have been filed either by an individual, or a public or private entity, seeking to protect collective or individual
rights, such as the right to health, the right to information or the right to safety. Plaintiffs' allegations of liability in these cases are based
on various theories of recovery including product defect, concealment, and misrepresentation. Plaintiffs in these cases seek various forms
of relief including injunctive relief such as banning cigarettes, descriptors, smoking in certain places and advertising, as well as
implementing communication campaigns and reimbursement of medical expenses incurred by public or private institutions.
As of December 31, 2014, there were 2 public civil actions pending against our subsidiaries in Argentina (1) and Venezuela (1), compared
with 3 such cases on December 31, 2013, and 4 such cases on December 31, 2012.
In the public civil action in Argentina, Asociación Argentina de Derecho de Danos v. Massalin Particulares S.A., et al., Civil Court of
Buenos Aires, Argentina, filed February 26, 2007, our subsidiary and another member of the industry are defendants. The plaintiff, a
consumer association, seeks the establishment of a relief fund for reimbursement of medical costs associated with diseases allegedly
caused by smoking. Our subsidiary filed its answer in September 2007. In March 2010, the case file was transferred to the Federal Court
on Administrative Matters after the Civil Court granted the plaintiff's request to add the national government as a co-plaintiff in the case.
The case is currently in the evidentiary stage.
In the public civil action in Venezuela, Federation of Consumers and Users Associations (“FEVACU”), et al. v. National Assembly of
Venezuela and the Venezuelan Ministry of Health, Constitutional Chamber of the Venezuelan Supreme Court, filed April 29, 2008, we
were not named as a defendant, but the plaintiffs published a notice pursuant to court order, notifying all interested parties to appear in
the case. In January 2009, our subsidiary appeared in the case in response to this notice. The plaintiffs purport to represent the right to
health of the citizens of Venezuela and claim that the government failed to protect adequately its citizens' right to health. The claim asks
the court to order the government to enact stricter regulations on the manufacture and sale of tobacco products. In addition, the plaintiffs
ask the court to order companies involved in the tobacco industry to allocate a percentage of their “sales or benefits” to establish a fund
to pay for the health care costs of treating smoking-related diseases. In October 2008, the court ruled that plaintiffs have standing to file
the claim and that the claim meets the threshold admissibility requirements. In December 2012, the court admitted our subsidiary and
BAT's subsidiary as interested third parties. In February 2013, our subsidiary answered the complaint.
Other Litigation
We are also involved in other litigation arising in the ordinary course of our business. While the outcomes of these proceedings are
uncertain, management does not expect that the ultimate outcomes of other litigation, including any reasonably possible losses in excess
of current accruals, will have a material adverse effect on our consolidated results of operations, cash flows or financial position.
Note 22.
Balance Sheet Offsetting:
Derivative Financial Instruments
PMI uses foreign exchange contracts and interest rate contracts to mitigate its exposure to changes in exchange and interest rates from
third-party and intercompany actual and forecasted transactions. Substantially all of PMI's derivative financial instruments are subject
107
to master netting arrangements, whereby the right to offset occurs in the event of default by a participating party. While these contracts
contain the enforceable right to offset through close-out netting rights, PMI elects to present them on a gross basis in the consolidated
balance sheets. Collateral associated with these arrangements is in the form of cash and is unrestricted. See Note 15. Financial Instruments
for disclosures related to PMI's derivative financial instruments.
The effects of these derivative financial instrument assets and liabilities on PMI's consolidated balance sheets were as follows:
Gross
Amounts
Recognized
Gross Amount
Offset in the
Consolidated
Balance Sheet
Net Amounts
Presented in the
Consolidated
Balance Sheet
Gross Amounts Not Offset in the
Consolidated
Balance Sheet
Financial
Instruments
Cash Collateral
Received/
Pledged
Net Amount
(in millions)
At December 31, 2014
Assets
Foreign exchange contracts
$
406 $
— $
406 $
(77) $
(306) $
23
Liabilities
Foreign exchange contracts $ 151 $ — $ 151 $ (77) $ (63) $ 11
At December 31, 2013
Assets
Foreign exchange contracts
$
153 $
— $
153 $
(52) $
(79) $
22
Liabilities
Foreign exchange contracts $ 116 $ — $ 116 $ (52) $ (47) $ 17
Note 23.
Redeemable Noncontrolling Interest:
Philippines Business Combination:
On February 25, 2010, PMI's affiliate, Philip Morris Philippines Manufacturing Inc. (“PMPMI”), and Fortune Tobacco Corporation
(“FTC”) combined their respective business activities by transferring selected assets and liabilities of PMPMI and FTC to a new company
called PMFTC Inc. (“PMFTC”). PMPMI and FTC hold equal economic interests in PMFTC, while PMI manages the day-to-day operations
of PMFTC and has a majority of its Board of Directors. Consequently, PMI accounted for the contributed assets and liabilities of FTC
as a business combination.
The fair value of the assets and liabilities contributed by FTC in this non-cash transaction was determined to be $1.17 billion. At the time
of the business combination, FTC was given the right to sell its interest in PMFTC to PMI, except in certain circumstances, during the
period from February 25, 2015, through February 24, 2018, at an agreed-upon value of $1.17 billion, which was recorded on PMI’s
consolidated balance sheet as a redeemable noncontrolling interest at the date of the business combination. On December 10, 2013, FTC
terminated the agreement related to this exit right. As a result, the amount included in the consolidated balance sheet as redeemable
noncontrolling interest at that date was reclassified to noncontrolling interests within stockholders' deficit on the December 31, 2013,
consolidated balance sheet.
108
The movement in redeemable noncontrolling interest during the years ended December 31, 2013 and 2012, was as follows:
(in millions)
Redeemable noncontrolling interest at January 1, 2012
$
1,212
Share of net earnings
Dividend payments
Currency translation gains
Net loss and prior service cost
Redeemable noncontrolling interest at December 31, 2012
Share of net earnings
Dividend payments
Currency translation losses
Net loss and prior service cost
Termination of rights agreement
Redeemable noncontrolling interest at December 31, 2013
171
(105)
25
(2)
$
1,301
99
(94)
(33)
2
(1,275)
$ —
Note 24.
New Accounting Standards:
On May 28, 2014, the Financial Accounting Standards Board issued Accounting Standards Update ASU 2014-09, “Revenue from Contracts
with Customers” (“ASU 2014-09”). ASU 2014-09 contains principles that an entity will need to apply to determine the measurement of
revenue and timing of when it is recognized. The underlying principle is that an entity will recognize revenue to depict the transfer of
promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled to in exchange
for those goods or services.
Entities can apply the final standard using one of the following two methods:
1. retrospectively to each prior period presented; or
2. retrospectively, with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application, with
additional disclosures in reporting periods that include the date of initial application.
ASU 2014-09 is effective for interim and annual reporting periods beginning on or after January 1, 2017. Early application is not permitted.
PMI is currently assessing the impact that the adoption of ASU 2014-09 will have on its financial position or results of operations.
109
Note 25.
Quarterly Financial Data (Unaudited):
(in millions, except per share data)
Net revenues
Gross profit
Net earnings attributable to PMI
Per share data:
Basic EPS
Diluted EPS
Dividends declared
Market price:
— High
— Low
(in millions, except per share data)
Net revenues
Gross profit
Net earnings attributable to PMI
Per share data:
Basic EPS
Diluted EPS
Dividends declared
Market price:
— High
— Low
2014 Quarters
1st
2nd
3rd
4th
$ 17,779 $ 21,051 $ 21,335 $ 19,941
$ 4,543 $ 5,101 $ 5,122 $ 4,565
$ 1,875 $ 1,851 $ 2,155 $ 1,612
$
$
$
1.18 $
1.17 $
1.38 $
1.03
1.18 $
1.17 $
1.38 $
1.03
0.94 $
0.94 $
1.00 $
1.00
$ 87.20 $ 91.63 $ 86.85 $ 90.25
$ 75.28 $ 81.70 $ 81.19 $ 81.16
2013 Quarters
1st
2nd
3rd
4th
$ 18,527 $ 20,483 $ 20,629 $ 20,390
$ 5,095 $ 5,216 $ 5,309 $ 5,187
$ 2,125 $ 2,124 $ 2,340 $ 1,987
$
$
$
1.28 $
1.30 $
1.44 $
1.24
1.28 $
1.30 $
1.44 $
1.24
0.85 $
0.85 $
0.94 $
0.94
$ 93.61 $ 96.73 $ 91.40 $ 91.81
$ 84.33 $ 86.05 $ 82.86 $ 83.81
Basic and diluted EPS are computed independently for each of the periods presented. Accordingly, the sum of the quarterly EPS amounts
may not agree to the total for the year.
During 2014 and 2013, PMI recorded the following pre-tax charges in earnings:
(in millions)
Asset impairment and exit costs
(in millions)
Asset impairment and exit costs
2014 Quarters
1st
2nd
3rd
4th
$
23
$ 489
$
(9 )$
32
2013 Quarters
1st
2nd
3rd
4th
$
3
$
5
$
— $
301
See Note 5. Asset Impairment and Exit Costs for additional information on these pre-tax charges.
110
Report of Independent Registered Public Accounting Firm
To the Board of Directors and Stockholders of
Philip Morris International Inc. and Subsidiaries:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of earnings, comprehensive earnings,
stockholders’ (deficit) equity, and cash flows, present fairly, in all material respects, the financial position of Philip Morris International
Inc. and its subsidiaries (“PMI”) at December 31, 2014 and 2013, and the results of their operations and their cash flows for each of the
three years in the period ended December 31, 2014 in conformity with accounting principles generally accepted in the United States of
America. Also in our opinion, PMI maintained, in all material respects, effective internal control over financial reporting as of
December 31, 2014, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO). PMI’s management is responsible for these financial statements, for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial
reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting. Our responsibility is to
express opinions on these financial statements and on PMI’s internal control over financial reporting based on our integrated audits. We
conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of
material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits
of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement
presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial
reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal
control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
PricewaterhouseCoopers SA
/S/ BARRY J. MISTHAL
Barry J. Misthal
/S/ FELIX ROTH
Felix Roth
Lausanne, Switzerland
February 5, 2015
111
Report of Management on Internal Control Over Financial Reporting
Management of Philip Morris International Inc. (“PMI”) is responsible for establishing and maintaining adequate internal control over
financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934. PMI’s internal control over
financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America.
Internal control over financial reporting includes those written policies and procedures that:
• pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of
the assets of PMI;
• provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with accounting principles generally accepted in the United States of America;
• provide reasonable assurance that receipts and expenditures of PMI are being made only in accordance with the authorization
of management and directors of PMI; and
• provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of assets
that could have a material effect on the consolidated financial statements.
Internal control over financial reporting includes the controls themselves, monitoring and internal auditing practices and actions taken
to correct deficiencies as identified.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Management assessed the effectiveness of PMI’s internal control over financial reporting as of December 31, 2014. Management based
this assessment on criteria for effective internal control over financial reporting described in Internal Control — Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Management’s assessment included an
evaluation of the design of PMI’s internal control over financial reporting and testing of the operational effectiveness of its internal control
over financial reporting. Management reviewed the results of its assessment with the Audit Committee of our Board of Directors.
Based on this assessment, management determined that, as of December 31, 2014, PMI maintained effective internal control over financial
reporting.
PricewaterhouseCoopers SA, an independent registered public accounting firm, who audited and reported on the consolidated financial
statements of PMI included in this report, has audited the effectiveness of PMI’s internal control over financial reporting as of December 31,
2014, as stated in their report herein.
February 5, 2015
112
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
PMI carried out an evaluation, with the participation of PMI’s management, including PMI’s Chief Executive Officer and Chief Financial
Officer, of the effectiveness of PMI’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange
Act of 1934, as amended) as of the end of the period covered by this report. Based upon that evaluation, PMI’s Chief Executive Officer
and Chief Financial Officer concluded that PMI’s disclosure controls and procedures are effective. There have been no changes in PMI’s
internal control over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to
materially affect, PMI’s internal control over financial reporting.
The Report of Management on Internal Control over Financial Reporting and the Report of Independent Registered Public Accounting
Firm are included in Item 8.
Item 9B. Other Information.
None
PART III
Except for the information relating to the executive officers set forth in Item 10 and the information relating to equity compensation plans
set forth in Item 12, the information called for by Items 10-14 is hereby incorporated by reference to PMI’s definitive proxy statement
for use in connection with its annual meeting of stockholders to be held on May 6, 2015, that will be filed with the SEC on or about
March 26, 2015 (the “proxy statement”), and, except as indicated therein, made a part hereof.
Item 10. Directors, Executive Officers and Corporate Governance.
Executive Officers as of February 20, 2015:
Name
Office
Age
André Calantzopoulos
Chief Executive Officer
Drago Azinovic
Bertrand Bonvin
Patrick Brunel
Frederic de Wilde
Marc S. Firestone
Martin King
Peter J. Luongo
Antonio Marques
James R. Mortensen
Jacek Olczak
Matteo Pellegrini
Jeanne Pollès
Joachim Psotta(1)
Jerry E. Whitson
President, European Union Region
Senior Vice President, Research & Development
Senior Vice President and Chief Information Officer
Senior Vice President, Marketing & Sales
Senior Vice President and General Counsel
President, Latin America & Canada Region
Vice President, Treasury and Planning
Senior Vice President, Operations
Senior Vice President, Human Resources
Chief Financial Officer
President, Asia Region
Senior Vice President, Corporate Affairs
Vice President and Controller
Deputy General Counsel and Corporate Secretary
Miroslaw Zielinski
President, Eastern Europe, Middle East & Africa Region & PMI Duty Free
57
52
46
49
47
55
50
36
59
57
50
52
50
57
59
53
(1) Mr. Psotta will retire as Vice President and Controller effective March 1, 2015. He will be succeeded by Mr. Andreas Kurali.
All of the above-mentioned officers, except for Messrs. Firestone, Luongo and Whitson, have been employed by us in various capacities
during the past five years.
113
Before joining Philip Morris International Inc. in April 2012, Mr. Firestone was Executive Vice President, Corporate and Legal Affairs
and General Counsel of Kraft Foods Inc., where he served since 2003. From 1988 to 2003, Mr. Firestone held numerous positions in the
law departments of Philip Morris Companies Inc. and Philip Morris International Inc., lastly as Senior Vice President & General Counsel
of PMI.
Before joining Philip Morris International Inc. in June 2013, Mr. Luongo was a partner at the investment banking firm of Centerview
Partners LLC, where he had served since 2004.
Before joining Philip Morris International Inc. in September 2010, Mr. Whitson was a Senior Partner at the law firm of Hunton & Williams
LLP, where he served for 30 years, lastly as the head of the firm’s Business Practice Group and as a member of its Executive Committee.
Codes of Conduct and Corporate Governance
We have adopted the Philip Morris International Code of Conduct, which complies with requirements set forth in Item 406 of Regulation S-
K. This Code of Conduct applies to all of our employees, including our principal executive officer, principal financial officer, principal
accounting officer or controller, and persons performing similar functions. We have also adopted a code of business conduct and ethics
that applies to the members of our Board of Directors. These documents are available free of charge on our Web site at www.pmi.com.
In addition, we have adopted corporate governance guidelines and charters for our Audit, Finance, Compensation and Leadership
Development, Product Innovation and Regulatory Affairs and Nominating and Corporate Governance committees of the Board of
Directors. All of these documents are available free of charge on our Web site at www.pmi.com. Any waiver granted by Philip Morris
International Inc. to its principal executive officer, principal financial officer or controller or any person performing similar functions
under the Code of Conduct, or certain amendments to the Code of Conduct, will be disclosed on our Web site at www.pmi.com.
The information on our Web site is not, and shall not be deemed to be, a part of this Report or incorporated into any other filings made
with the SEC.
Item 11. Executive Compensation.
Refer to Compensation Discussion and Analysis and Compensation of Directors sections of the proxy statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters.
The number of shares to be issued upon exercise or vesting and the number of shares remaining available for future issuance under PMI’s
equity compensation plans at December 31, 2014, were as follows:
Number of Shares
to be Issued upon
Exercise of Outstanding
Options and Vesting of
Deferred Stock
(a)
Weighted Average
Exercise Price of
Outstanding Options
(b)
Number of Shares
Remaining Available for
Future Issuance Under
Equity Compensation Plans
(excluding Securities
reflected in column (a))
(c)
7,039,377 (1) $
—
25,501,164
Equity compensation plans
approved by stockholders
(1) Represents shares of deferred stock.
Refer to Ownership of Equity Securities section of the proxy statement.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
Refer to Related Person Transactions and Code of Conduct and Independence of Nominees sections of the proxy statement.
114
Item 14. Principal Accounting Fees and Services.
Refer to Audit Committee Matters section of the proxy statement.
PART IV
Item 15. Exhibits and Financial Statement Schedules.
(a) Index to Consolidated Financial Statements and Schedules
Consolidated Balance Sheets at December 31, 2014 and 2013
Consolidated Statements of Earnings for the years ended December 31, 2014, 2013 and 2012
Consolidated Statements of Comprehensive Earnings for the years ended December 31,
2014, 2013 and 2012
Consolidated Statements of Stockholders’ (Deficit) Equity for the years ended
December 31, 2014, 2013 and 2012
Consolidated Statements of Cash Flows for the years ended December 31, 2014, 2013
and 2012
Notes to Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm
Report of Management on Internal Control Over Financial Reporting
Schedules have been omitted either because such schedules are not required or are not applicable.
(b) The following exhibits are filed as part of this Report:
Page
59 - 60
61
62
63
64 - 65
66 - 110
111
112
2.1
— Distribution Agreement between Altria Group, Inc. and Philip Morris International Inc. dated
January 30, 2008 (incorporated by reference to Exhibit 2.1 to the Registration Statement on Form
10 filed February 7, 2008).
3.1
— Amended and Restated Articles of Incorporation of Philip Morris International Inc. (incorporated
by reference to Exhibit 3.1 to the Registration Statement on Form 10 filed February 7, 2008).
3.2
— Amended and Restated By-laws of Philip Morris International Inc. (incorporated by reference to
Exhibit 3.1 to the Current Report on Form 8-K filed December 15, 2014).
4.1
— Specimen Stock Certificate of Philip Morris International Inc. (incorporated by reference to Exhibit
4.1 to the Registration Statement on Form 10 filed February 7, 2008).
4.2
—
4.3
—
Indenture dated as of April 25, 2008, between Philip Morris International Inc. and HSBC Bank
USA, National Association, as Trustee (incorporated by reference to Exhibit 4.3 to the Registration
Statement on Form S-3, dated April 25, 2008).
Issue and Paying Agency Agreement, dated March 13, 2009, by and among Philip Morris
International Inc., HSBC Private Bank (C.I.) Limited, Jersey Branch, as registrar, HSBC Bank
PLC, as principal paying agent and HSBC Corporate Trustee Company (UK) Limited, as trustee
(incorporated by reference to Exhibit 4.1 to the Current Report on Form 8-K filed March 19, 2009).
4.4
— Trust Deed relating to Euro Medium Term Note Program, dated March 13, 2009, between Philip
Morris International Inc., as issuer, and HSBC Corporate Trustee Company (UK) Limited, as
trustee (incorporated by reference to Exhibit 4.2 to the Current Report on Form 8-K filed March 19,
2009).
4.5
— The Registrant agrees to furnish copies of any instruments defining the rights of holders of long-
term debt of the Registrant and its consolidated subsidiaries that does not exceed 10 percent of the
total assets of the Registrant and its consolidated subsidiaries to the Commission upon request.
115
10.1
— Tax Sharing Agreement between Altria Group, Inc. and Philip Morris International Inc., dated as of
March 28, 2008 (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K filed
March 31, 2008).
10.2
— Employee Matters Agreement between Altria Group, Inc. and Philip Morris International Inc.,
dated as of March 28, 2008 (incorporated by reference to Exhibit 10.2 to the Current Report on
Form 8-K filed March 31, 2008).
10.3
—
Intellectual Property Agreement between Philip Morris International Inc. and Philip Morris USA
Inc., dated as of January 1, 2008 (incorporated by reference to Exhibit 10.4 to the Registration
Statement on Form 10 filed March 5, 2008).
10.4
— Credit Agreement relating to a US$3,500,000,000 Revolving Credit Facility (including a US
$800,000,000 swingline option) dated as of October 25, 2011, among Philip Morris International
Inc. and the Initial Lenders named therein and Citibank International plc as Facility Agent and
Citibank, N.A. as Swingline Agent and Citigroup Global Markets Limited, Barclays Capital, BNP
Paribas, Credit Suisse, Cayman Islands Branch, Deutsche Bank Securities Inc., Goldman Sachs
International, HSBC Bank PLC, J.P. Morgan Limited, RBS Securities Inc. and Société Générale as
Mandated Lead Arrangers and Bookrunners (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed October 26, 2011).
10.5
__ Amended and Restated Credit Agreement relating to a US$2,500,000,000 Revolving Credit
Facility (including a US$700,000,000 swingline option), dated as of May 11, 2011, among Philip
Morris International Inc. and the Initial Lenders named therein and J.P. Morgan Europe Limited as
Facility Agent, JPMorgan Chase Bank, N.A. as Swingline Agent and J.P. Morgan Limited,
Deutsche Bank Securities Inc., Citigroup Global Markets Limited, Credit Suisse AG, Cayman
Islands Branch, Goldman Sachs Credit Partners L.P. and RBS Securities Inc. as Mandated Lead
Arrangers and Bookrunners (incorporated by reference to Exhibit 10.1 to the Current Report on
Form 8-K filed May 17, 2011).
10.6
__ Credit Agreement, dated as of February 12, 2013, among Philip Morris International Inc., the
lenders named therein and The Royal Bank of Scotland plc, as administrative agent (incorporated
by reference to Exhibit 10.1 to the Current Report on Form 8-K filed February 15, 2013).
10.7
__ Credit Agreement, dated as of February 28, 2014, among Philip Morris International Inc., the
lenders named therein, J.P. Morgan Europe Limited, as facility Agent, and JPMorgan Chase Bank,
N.A. as Swingline Agent (incorporated by reference to Exhibit 10.1 to the Current Report on Form
8-K filed March 3, 2014).
10.8
10.9
__ Extension Agreement, dated as of January 31, 2014, to Credit Agreement, dated as of February 12,
2013, among Philip Morris International Inc., the lenders party thereto and the Royal Bank of
Scotland plc, as administrative agent (incorporated by reference to Exhibit 10.3 to the Quarterly
Report on Form 10-Q for the quarter ended March 31, 2014).
__ Amendment No. 1, dated as of August 31, 2012, to the Amended and Restated Credit Agreement,
dated as of May 11, 2011, among Philip Morris International Inc., the lenders named therein and
J.P. Morgan Europe Limited, as facility agent (incorporated by reference to Exhibit 10.5 to the
Quarterly Report on Form 10-Q for the quarter ended September 30, 2012).
10.10
__ Amendment No. 1, dated as of August 31, 2012, to the Credit Agreement, dated as of October 25,
2011, among Philip Morris International Inc., the lenders named therein and Citibank International
plc, as facility agent (incorporated by reference to Exhibit 10.6 to the Quarterly Report on Form
10-Q for the quarter ended September 30, 2012).
10.11
— Anti-Contraband and Anti-Counterfeit Agreement and General Release dated as of July 9, 2004 and
Appendices (Portions of this exhibit have been omitted pursuant to a request for confidential
treatment filed with the Securities and Exchange Commission) (incorporated by reference to
Exhibit 10.7 to the Registration Statement on Form 10 filed February 7, 2008).
10.12
— Modification Agreement, dated as of October 14, 2014, to the Anti-Contraband and Anti-
Counterfeit Agreement and General Release, dated as of July 9, 2004 (incorporated by reference to
Exhibit 10.2 to the Quarterly Report on Form 10-Q for the quarter ended September 30, 2014).
10.13
— Philip Morris International Inc. Automobile Policy (incorporated by reference to Exhibit 10.8 to the
Registration Statement on Form 10 filed February 7, 2008).*
116
10.14
— Philip Morris International Benefit Equalization Plan, as amended and in effect on August 6, 2012
(incorporated by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q for the quarter
ended September 30, 2012).*
10.15
— Philip Morris International Inc. 2008 Performance Incentive Plan (incorporated by reference to
Exhibit 10.10 to the Registration Statement on Form 10 filed February 7, 2008).*
10.16
— Form of Philip Morris International Inc. 2008 Performance Incentive Plan Deferred Stock
Agreement (2009 Grants) (incorporated by reference to Exhibit 10.2 to the Current Report on Form
8-K filed February 10, 2009).*
10.17
— Philip Morris International Inc. 2012 Performance Incentive Plan, effective May 7, 2012
(incorporated by reference to Exhibit A to the Definitive Proxy Statement filed on March 30,
2012).*
10.18
— Pension Fund of Philip Morris in Switzerland (IC) (incorporated by reference to Exhibit 10.17 to
the Annual Report on Form 10-K for the year ended December 31, 2010).*
10.19
— Summary of Supplemental Pension Plan of Philip Morris in Switzerland.*
10.20
10.21
— Form of Restated Employee Grantor Trust Enrollment Agreement (Executive Trust Arrangement)
(incorporated by reference to Exhibit 10.18 to the Registration Statement on Form 10 filed
February 7, 2008).*
— Form of Restated Employee Grantor Trust Enrollment Agreement (Secular Trust Arrangement)
(incorporated by reference to Exhibit 10.19 to the Registration Statement on Form 10 filed
February 7, 2008).*
10.22
— Philip Morris International Inc. 2008 Stock Compensation Plan for Non-Employee Directors
(amended and restated as of September 9, 2014) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed September 10, 2014).*
10.23
— Philip Morris International Inc. 2008 Stock Compensation Plan for Non-Employee Directors
(amended and restated as of January 1, 2015) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed December 15, 2014).*
10.24
— Philip Morris International Inc. 2008 Deferred Fee Plan for Non-Employee Directors (incorporated
by reference to Exhibit 10.21 to the Registration Statement on Form 10 filed February 7, 2008).*
10.25
— Supplemental Letter to the Employment Agreement with André Calantzopoulos (as amended). The
employment agreement was previously filed as Exhibit 10.22 to the Registration Statement on
Form 10 filed February 7, 2008 and is incorporated by reference to this Exhibit 10.25. The
Amendment to the employment agreement was previously filed as Exhibit 10.1 to the Current
Report on Form 8-K/A filed June 13, 2013 and is incorporated by reference to this Exhibit 10.25.*
10.26 — Amendment to Employment Agreement with Marc S. Firestone (incorporated by reference to
Exhibit 10.25 to the Annual Report on Form 10-K for the year ended December 31, 2013). The
employment agreement was previously filed as Exhibit 10.1 to the Quarterly Report on Form 10-Q
for the quarter ended March 31, 2013 and is incorporated by reference to this Exhibit 10.26.*
— Amendment to Employment Agreement with Matteo Pellegrini (incorporated by reference to
Exhibit 10.26 to the Annual Report on Form 10-K for the year ended December 31, 2013). The
employment agreement was previously filed as Exhibit 10.4 to the Quarterly Report on Form 10-Q
for the quarter ended June 30, 2011 and is incorporated by reference to this Exhibit 10.27.*
— Agreement with Louis C. Camilleri (incorporated by reference to Exhibit 10.25 to the Registration
Statement on Form 10 filed February 7, 2008).*
10.27
10.28
10.29
— Separation Agreement with Louis C. Camilleri, dated December 18, 2014.*
10.30
— Amendment to Employment Agreement with Miroslaw Zielinski (incorporated by reference to
Exhibit 10.28 to the Annual Report on Form 10-K for the year ended December 31, 2013). The
employment agreement was previously filed as Exhibit 10.2 to the Quarterly Report on Form 10-Q
for the quarter ended March 31, 2013 and is incorporated by reference to this Exhibit 10.30.*
10.31
— Time Sharing Agreement between PMI Global Services Inc. and Louis C. Camilleri dated August
18, 2010 (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed August
19, 2010).*
117
10.32 — Amendment No. 1 to the Time Sharing Agreement between PMI Global Services Inc. and Louis C.
Camilleri, dated August 22, 2012 (incorporated by reference to Exhibit 10.4 to the Quarterly Report
on Form 10-Q for the quarter ended September 30, 2012).*
10.33
— Amendment No. 2 to the Time Sharing Agreement between PMI Global Services Inc. and Louis C.
Camilleri, dated October 23, 2012 (incorporated by reference to Exhibit 10.27 to the Annual Report
on Form 10-K for the year ended December 31, 2012).*
10.34
— Amendment No. 3 to the Time Sharing Agreement between PMI Global Services Inc. and Louis C.
Camilleri, dated December 31, 2014.*
10.35
— Time Sharing Agreement between PMI Global Services Inc. and André Calantzopoulos, dated May
8, 2013 (incorporated by reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q for the
quarter ended June 30, 2013).*
10.36
Amendment No. 1 to the Time Sharing Agreement between PMI Global Services Inc. and André
Calantzopoulos, dated December 23, 2014.*
10.37
— Amendment to Employment Agreement with Jacek Olczak (incorporated by reference to Exhibit
10.33 to the Annual Report on Form 10-K for the year ended December 31, 2013). The
employment agreement was previously filed as Exhibit 10.4 to the Quarterly Report on Form 10-Q
for the quarter ended June 30, 2012 and is incorporated by reference to this Exhibit 10.37.*
10.38 — Amended and Restated Supplemental Management Employees’ Retirement Plan (incorporated by
reference to Exhibit 10.27 to the Annual Report on Form 10-K for the year ended December 31,
2008).*
10.39
— Supplemental Equalization Plan, amended and restated as of August 6, 2012 (incorporated by
reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q to the quarter ended September 30,
2012).*
10.40
— Form of Supplemental Equalization Plan Employee Grantor Trust Enrollment Agreement (Secular
Trust) (incorporated by reference to Exhibit 10.31 to the Annual Report on Form 10-K for the year
ended December 31, 2008).*
10.41
— Form of Supplemental Equalization Plan Employee Grantor Trust Enrollment Agreement
(Executive Trust) (incorporated by reference to Exhibit 10.32 to the Annual Report on Form 10-K
for the year ended December 31, 2008).*
10.42
10.43
— Philip Morris International Inc. Form of Indemnification Agreement with Directors and Executive
Officers (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed
September 18, 2009).*
— Form of Deferred Stock Agreement (April 16, 2012) (incorporated by reference to Exhibit 10.1 to
the Quarterly Report on Form 10-Q for the quarter ended March 31, 2012).*
10.44
— Philip Morris International Inc. Performance Incentive Plan, as amended and restated effective
February 11, 2010 (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K
filed February 17, 2010).*
10.45
— Form of Restricted Stock Agreement (2011 Grants) (incorporated by reference to Exhibit 10.1 to
the Current Report on Form 8-K filed February 11, 2011).*
10.46
— Form of Deferred Stock Agreement (2011 Grants) (incorporated by reference to Exhibit 10.2 to the
Current Report on Form 8-K filed February 11, 2011).*
10.47
— Form of Deferred Stock Agreement (2012 Grants) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed February 13, 2012).*
10.48
— Form of Deferred Stock Agreement (2013 Grants) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed February 12, 2013).*
10.49
— Form of Deferred Stock Agreement (2014 Grants) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed February 7, 2014).*
10.50
— Form of Deferred Stock Agreement (2015 Grants) (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K filed February 10, 2015).*
10.51 — Philip Morris International Inc. Tax Return Preparation Services Policy.*
118
12
21
23
24
— Statement regarding computation of ratios of earnings to fixed charges.
— Subsidiaries of Philip Morris International Inc.
— Consent of independent registered public accounting firm.
— Powers of attorney.
31.1
— Certification of the Registrant’s Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the
Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.
31.2
— Certification of the Registrant’s Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the
Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.
32.1
— Certification of the Registrant’s Chief Executive Officer pursuant to 18 U.S.C. 1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2
— Certification of the Registrant’s Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS — XBRL Instance Document.
101.SCH — XBRL Taxonomy Extension Schema.
101.CAL — XBRL Taxonomy Extension Calculation Linkbase.
101.DEF — XBRL Taxonomy Extension Definition Linkbase.
101.LAB — XBRL Taxonomy Extension Label Linkbase.
101.PRE — XBRL Taxonomy Extension Presentation Linkbase.
Denotes management contract or compensatory plan or arrangement in which directors or executive officers are eligible to
*
participate.
119
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
PHILIP MORRIS INTERNATIONAL INC.
By:
/s/ ANDRÉ CALANTZOPOULOS
(André Calantzopoulos
Chief Executive Officer)
Date: February 20, 2015
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities and on the date indicated:
Signature
Title
Date
/s/ ANDRÉ CALANTZOPOULOS
Chief Executive Officer
February 20, 2015
Chief Financial Officer
February 20, 2015
Vice President and Controller
February 20, 2015
Directors
(André Calantzopoulos)
/s/ JACEK OLCZAK
(Jacek Olczak)
/s/ JOACHIM PSOTTA
(Joachim Psotta)
*HAROLD BROWN,
LOUIS C. CAMILLERI,
WERNER GEISSLER,
JENNIFER LI,
JUN MAKIHARA,
SERGIO MARCHIONNE,
KALPANA MORPARIA,
LUCIO A. NOTO,
FREDERIK PAULSEN,
ROBERT B. POLET,
CARLOS SLIM HELÚ,
STEPHEN M. WOLF
*By:
/s/ ANDRÉ CALANTZOPOULOS
February 20, 2015
(André Calantzopoulos
Attorney-in-fact)
120
Reconciliation of Non-GAAP Measures
Adjustments for the Impact of Currency and Acquisitions
For the Years Ended December 31,
(in millions)
(Unaudited) 2014
Reported
Net
Revenues
excluding
Excise
Taxes
Less
Currency
Reported
Net
Revenues
excluding
Excise
Taxes &
Currency
Reported
Net
Revenues
excluding
Excise Taxes,
Currency &
Acquisitions
Less
Acquisitions
Reported
Net
Revenues
Less
Excise
Taxes
2013
% Change in Reported Net Revenues
excluding Excise Taxes
Reported
Net
Revenues
Less
Excise
Taxes
Reported
Net
Revenues
excluding
Excise
Taxes Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
$ 29,058 $20,219 $ 8,839 $
122 $
8,717 $
11 $
8,706 European Union
$ 28,303 $19,707 $
8,596
2.8 %
1.4 %
1.3 %
21,928
13,006
8,922
(761)
9,683
19,255
10,527
8,728
(1,022)
9,750
9,865
6,587
3,278
(431)
3,709
1
—
1
9,682
EEMA
20,695
11,929
8,766
1.8 %
10.5 %
10.4 %
9,750
Asia
20,987
10,486
10,501
(16.9 )%
(7.2 )%
(7.2 )%
3,708
Latin America &
Canada
10,044
6,690
3,354
(2.3 )%
10.6 %
10.6 %
$ 80,106 $50,339 $ 29,767 $ (2,092) $ 31,859 $
13 $
31,846
PMI Total
$ 80,029 $48,812 $ 31,217
(4.6)%
2.1 %
2.0 %
Reported
Operating
Companies
Income
2014
Reported
Operating
Companies
Income
excluding
Currency
Less
Currency
Reported
Operating
Companies
Income
excluding
Currency &
Acquisitions
Less
Acquisitions
2013
% Change in Reported Operating
Companies Income
Reported
Operating
Companies
Income Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
$
3,727
$
37 $
3,690 $
(1) $
3,691 European Union
$
4,238
(12.1 )% (12.9 )%
(12.9 )%
4,121
3,187
1,030
(611)
(656)
4,732
3,843
(243)
1,273
(8)
—
(1)
4,740
3,843
1,274
EEMA
Asia
Latin America &
Canada
3,779
9.1 %
25.2 %
25.4 %
4,622
(31.0 )% (16.9 )%
(16.9 )%
1,134
(9.2 )%
12.3 %
12.3 %
$ 12,065
$ (1,473) $ 13,538 $
(10) $
13,548
PMI Total
$ 13,773
(12.4)%
(1.7)%
(1.6)%
Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions
For the Years Ended December 31,
(in millions)
(Unaudited) 2014
2013
% Change in Adjusted
Operating Companies Income
Reported
Operating
Companies
Income
Less
Asset
Impairment
& Exit
Costs
Adjusted
Operating
Companies
Income
Less
Currency
Adjusted
Operating
Companies
Income
excluding
Currency
Less
Acquisitions
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Reported
Operating
Companies
Income
Less
Asset
Impairment
& Exit
Costs
Adjusted
Operating
Companies
Income Adjusted
Adjusted
excluding
Currency
Adjusted
excluding
Currency &
Acquisitions
$
3,727 $
(490) $ 4,217 $
37 $
4,180 $
(1) $
4,181
European
Union
$ 4,238 $
(13)
$ 4,251
(0.8 )% (1.7 )%
(1.6)%
4,121
3,187
(2)
(35)
4,123
3,222
(611)
(656)
4,734
3,878
(8)
—
4,742
EEMA
3,878
Asia
3,779
4,622
(264)
(27)
4,043
2.0 % 17.1 %
17.3 %
4,649
(30.7 )% (16.6 )%
(16.6)%
1,030
(8)
1,038
(243)
1,281
(1)
1,282
Latin
America &
Canada
1,134
(5)
1,139
(8.9 )% 12.5 %
12.6 %
$ 12,065 $
(535) $ 12,600 $ (1,473) $ 14,073 $
(10) $ 14,083 PMI Total
$ 13,773 $
(309)
$ 14,082
(10.5)% (0.1)%
— %
R-1
Adjusted Operating Companies Income Margin, excluding Currency and Acquisitions
For the Years Ended December 31,
(in millions)
(Unaudited) 2014
2013
% Points Change
Adjusted
Operating
Companies
Income
excluding
Currency
Net
Revenues
excluding
Excise
Taxes &
Currency
(1)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
$
4,180 $ 8,717
4,734
3,878
9,683
9,750
1,281
3,709
$ 14,073 $ 31,859
48.0 %
48.9 %
39.8 %
34.5 %
44.2%
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Net
Revenues
excluding
Excise
Taxes,
Currency &
Acquisitions
(1)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
Adjusted
Operating
Companies
Income
Net
Revenues
excluding
Excise
Taxes(1)
Adjusted
Operating
Companies
Income
Margin
$
4,181 $
8,706
48.0 %
European
Union
$ 4,251 $ 8,596
49.5 %
4,742
3,878
9,682
9,750
49.0 %
EEMA
4,043
8,766
46.1 %
39.8 %
Asia
4,649
10,501
44.3 %
1,282
3,708
34.6 %
Latin
America &
Canada
1,139
3,354
34.0 %
$ 14,083 $ 31,846
44.2% PMI Total
$ 14,082 $ 31,217
45.1%
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
(1.5)
2.8
(4.5)
0.5
(0.9)
(1.5)
2.9
(4.5)
0.6
(0.9)
(1) For the calculation of net revenues excluding excise taxes, currency and acquisitions, refer to the "Adjustments for the Impact of Currency and Acquisitions" reconciliation in this section.
Reconciliation of Reported Diluted EPS to Reported Diluted EPS, excluding Currency
For the Years Ended December 31, (Unaudited)
Reported Diluted EPS
2014
2013
% Change
$
4.76
$
5.26
(9.5)%
Less:
Currency impact
(0.80)
Reported Diluted EPS, excluding Currency
$ 5.56 $ 5.26 5.7 %
Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency
For the Years Ended December 31, (Unaudited)
Reported Diluted EPS
2014
2013
% Change
$
4.76
$
5.26
(9.5)%
Adjustments:
Asset impairment and exit costs
Tax items
Adjusted Diluted EPS
Less:
Currency impact
0.26
—
0.12
0.02
$
5.02
$
5.40
(7.0)%
(0.80)
Adjusted Diluted EPS, excluding Currency
$ 5.82 $ 5.40 7.8 %
R-2
Reconciliation of Operating Income to Operating Companies Income
For the Years Ended December 31, (in millions) (Unaudited)
2014
2013
% Change
Operating Income
Excluding:
- Amortization of intangibles
- General corporate expenses (included in marketing, administration and research costs)
Plus: Equity (income)/loss in unconsolidated subsidiaries, net
$ 11,702 $ 13,515 (13.4)%
93
165
(105)
93
187
22
Operating Companies Income
$ 12,065 $ 13,773 (12.4)%
Reconciliation of Operating Cash Flow to Free Cash Flow and Free Cash Flow, excluding Currency
For the Years Ended December 31, (in millions) (Unaudited)
2014
2013
% Change
Net cash provided by operating activities(a)
$
7,739 $
10,135
(23.6)%
Less:
Capital expenditures
Free cash flow
Less:
Currency impact
Free cash flow, excluding currency
(a) Operating cash flow.
$
1,153
6,586 $
1,200
8,935
(26.3)%
(1,639)
$
8,225 $
8,935
(7.9)%
R-3
2014: A Successful
Investment Year
Contents
1 Letter to Shareholders
4 Marlboro
5 L&M and Chesterfield
6 iQOS
7 Contributions &
Environmental Sustainability
8 Board of Directors &
Company Management
IBC Shareholder Information
We invested in a number of strategic
priorities in 2014 that will better position
us for future growth, including:
n The accelerated launch of our first
Reduced-Risk Product (RRP),(1) iQOS,
which represents an historic milestone in
our commitment to harm reduction;
n The successful initial roll-out of our
Marlboro 2.0 Architecture, which marked
a bold new chapter for the world’s most
popular cigarette brand and helped to grow
its global market share to 9.4%,(2) and
n A major optimization of our global
manufacturing footprint, that now places us
on a more efficient operational foundation.
(1) Reduced-Risk Products (RRPs) is the term the company uses to refer to products with the potential to reduce
individual risk and population harm in comparison to smoking combustible cigarettes. For further information,
please see page 6 of this Annual Report.
(2) Excluding China and the U.S.
*Excluding excise taxes.
† Excluding acquisitions. ††Excluding currency and acquisitions. †††Excluding currency.
Note: Operating companies income (OCI) is defined as operating income, excluding general corporate
expenses and the amortization of intangibles, plus equity (income)/loss in unconsolidated subsidiaries, net.
856.0
Billion
Cigarettes
Shipped,
down by 2.8%†
$29.8
Billion
Net Revenues,*
up by 2.0%††
$12.6
Billion
Adjusted OCI,
flat††
$5.02
Adjusted
Diluted EPS,
up by 7.8%†††
Philip Morris International Inc. (PMI) is
the leading international tobacco com-
pany, with seven of the world’s top 15
international brands, including Marlboro,
the number one cigarette brand world-
wide. PMI’s products are sold in more
Download the PMI IR App
Stay up to date with access to all
PMI’s previously disclosed investor
relations materials such as press
releases, SEC filings, investor
materials and live and archived audio
webcast playback of earnings calls
than 180 markets. In 2014, the company held an estimated
and investor presentations. The free Investor Relations
15.6% share of the total international cigarette market outside
Mobile Application is available to download at the Apple
of the U.S., or 28.6% excluding the People’s Republic of
App Store for iOS devices and at Google Play for Android
China and the U.S. For more information, see www.pmi.com.
mobile devices at: www.pmi.com/irapp.
Shareholder Information
Shareholder Publications:
Philip Morris International Inc. makes
a variety of publications and reports
available. These include the Annual
Report, news releases and other
publications. For copies, please visit:
www.pmi.com/investors
Philip Morris International Inc. makes
available free of charge its filings
(including proxy statements and
Reports on Forms 10-K, 10-Q and 8-K)
with the U.S. Securities and Exchange
Commission. For copies, please visit:
www.pmi.com/SECfilings
If you do not have Internet access,
you may call our Shareholder
Publications Center toll-free:
1-866-713-8075
Shareholder Response Center:
Computershare Trust Company, N.A.,
our transfer agent, will answer questions
about your accounts, certificates,
dividends or the Direct Stock Purchase
and Dividend Reinvestment Plan. U.S.
and Canadian shareholders may call
toll-free:
1-877-745-9350
From outside the U.S. or Canada,
shareholders may call:
1-781-575-4310
Postal address:
Computershare Trust Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078
USA
E-mail address:
pmi@computershare.com
Direct Stock Purchase and
Dividend Reinvestment Plan:
Philip Morris International Inc. offers
a Direct Stock Purchase and Dividend
Reinvestment Plan, administered by
Computershare. For more information, or
to purchase shares directly through the
Plan, please contact Computershare.
Trademarks:
Trademarks and service marks in this
report are the registered property of, or
licensed by, the subsidiaries of Philip
Morris International Inc., and are italicized
or shown in their logo form.
Stock Exchange Listings:
Philip Morris International Inc. is listed on
the New York Stock Exchange and NYSE
Euronext/Paris (ticker symbol “PM”). The
company is also listed on the SIX Swiss
Exchange (ticker symbol “PMI”).
Internet Access Helps Reduce Costs:
As a convenience to shareholders and
an important cost-reduction measure, you
can register to receive future shareholder
materials (i.e., Annual Report and proxy
statement) via the Internet. Shareholders
also can vote their proxies via the
Internet. For complete instructions,
please visit:
www.pmi.com/investors
To eliminate duplicate mailings, please
contact Computershare (if you are a
registered shareholder) or your broker
(if you hold your stock through a
brokerage firm).
Mailing Addresses:
Headquarters:
Philip Morris International Inc.
120 Park Avenue
New York, NY 10017-5579
USA
www.pmi.com
Operations Center:
Philip Morris International
Management SA
Avenue de Rhodanie 50
1007 Lausanne
Switzerland
www.pmi.com
Independent Auditors:
PricewaterhouseCoopers SA
Avenue C.F. Ramuz 45
1001 Lausanne
Switzerland
Transfer Agent and Registrar:
Computershare Trust Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078
USA
2015 Annual Meeting:
The Philip Morris International Inc. Annual
Meeting of Shareholders will be held at
9:00 a.m. on Wednesday, May 6, 2015,
in the Empire State Ballroom at the
Grand Hyatt New York
109 East 42nd Street
New York, NY 10017
USA
For further information, call
toll-free: 1-866-713-8075
Design: RWI www.rwidesign.com
Photography: Vickers & Beechler, Todd Rosenberg,
Jesse Morgan, Fred Merz
Printer: Earth •Thebault, USA
© Copyright 2015 Philip Morris International Inc.
Philip Morris International Inc.
120 Park Avenue
New York, NY 10017-5579
USA
P
h
i
l
i
p
M
o
r
r
i
s
I
n
t
e
r
n
a
t
i
o
n
a
l
I
n
c
.
2
0
1
4
A
n
n
u
a
l
R
e
p
o
r
t
www.pmi.com
2014 Annual Report