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Ping Identity

ping · NYSE Technology
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Industry Software - Infrastructure
Employees 501-1000
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FY2020 Annual Report · Ping Identity
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S E C U R I N G

T H E   D I G I TA L

WO R L D

through intelligent identity
2 0 2 0   A N N U A L   R E P O R T

 
 
 
 
V I S I O N

A borderless world secured 
through identity

M I S S I O N

Intelligent identity for better 
security & extraordinary experiences 
across the hybrid enterprise

Dear Fellow Shareholders,

2020.  What a ride.

While a global pandemic was a wave none of us could have predicted, the impact 
of COVID in accelerating the importance of identity will be felt for decades. There’s 
always a certain unpredictability to big-wave riding. Predicting exactly when and 
where they’ll crest is as much art as it is science, but one thing is for certain, when 
they hit, you have to be ready.

As stewards of your capital, it’s our job to anticipate the big waves, to 

position ourselves out in front, and to ride them as long as possible. 

When founding Ping Identity nearly 20 years ago, I knew identity was 

important to all things security, but I could not have predicted how 

fundamental identity was to the future of all things digital. In the past few 

years -- and this has accelerated in a COVID era -- identity has become not 

simply the new control plane for security, but the foundation for all digital 

user experiences for enterprises, employees, customers, and increasingly, 

Andre Durand

for us as individuals, as participants in a digital world. 

In our view, that wave has yet to crest, and in 2020, it actually grew in intensity, driven by two 

undeniable trends:

First, identity has become the heart of security with work from home the new norm and the old paradigm 
of network security finally giving way to Zero Trust. In nearly every one of our customer, prospect and partner 

conversations, enterprises are laying plans to evolve their security model to Zero Trust with identity at the core.

Second, the increasing desire to accelerate all digital business initiatives, including both cloud 
transformations and legacy identity modernizations. Companies want frictionless user experiences. To this end, 

we continue to invest in our platform, making it easier to consume in the cloud, faster to integrate across hybrid 

IT, and more secure through identity intelligence, all while delivering a better passwordless user experience.

This is important work; our cyber adversaries are relentless, as exhibited by the SUNBURST data breach late 

in 2020. We continue to raise the bar in terms of the security and care with which we build and deliver our 

services, investing to ensure we deliver the gold standard in mission critical and highly scalable and secure 

identity solutions.

EMBRACING THE WAVE

In spite of uncertain budgets and enterprise conservatism in 2020, we continued to execute. We finished the 
year with Annual Recurring Revenue* (“ARR”) of $259.1 million, up 15 percent year-over-year. While 
respectable, 15 percent growth is below where we want to be over the longer term, and our 2020 growth was 
impacted primarily by two factors:

The first was a shift in spending habits by large enterprises, which represent the vast majority 
of our ARR and for which Ping Identity is the identity solution. Instead of executing full 
replacements of their legacy identity solutions as had been much more common pre-COVID, 
many took a phased approach in 2020 as they opted to land with us in a single project or two 
-- saving the full replacement for future phases.

The second factor involved the acceleration in adoption of SaaS solutions.

T HE C LOUD WAVE
With a goal of accelerating and simplifying the speed with which companies can achieve their identity 
mandates with Ping Identity, we’ve focused our product investments, and placed significant emphasis on our 
‘Cloud Your Way’ offerings. 

1

2

3

4

First, we’re focused on delivering the very best Unified Cloud Platform for the Hybrid 
Enterprise. As enterprises embark on their cloud journeys, Ping Identity provides unparalleled 
cloud flexibility we call Cloud Your Way. We’re meeting enterprises where they are and fulfilling 
the requirements they demand to reach the cloud. Only with Ping Identity can customers 
choose to consume identity in Ping Identity’s cloud, a public cloud of their choice, or their own 
private cloud.

Second, we’re focused on our Customer Identity solution, providing a level of scalability 
and performance that’s unique among Identity providers. While we’re trusted in our scale 
and protect billions of accounts, our performance is also unique, with some of our customers 
achieving peak volumes of more than 50,000 transactions per second. In addition to being 
trusted for authentication, we’re also increasingly the central user directory that enables 
unified profiles across the entire enterprise’s digital properties. Consumers expect a level 
of personalization and ease of use without compromising their security, and as a result, 
companies look to Ping Identity to enable these experiences.

Third, we’re helping companies rapidly migrate off legacy systems. Analyst estimates 
suggest there’s between 3 and 4 billion dollars of annual spend on legacy identity systems. 
Having completed hundreds of these migrations for enterprises, we have invested to make 
these projects easier and less costly through our self-service capabilities that allow application 
teams to integrate with Ping Identity’s centralized platform.

Fourth, we’re expanding and embracing our partner network, which is core to our operations 
and vital to our customers’ success. This includes technology partners who collaborate with us 
in the most complex enterprise IT environments, as well as integration and channel partners 
who provide invaluable expertise to our clients both when selecting Ping Identity and through 
the deployment and go-live process.

More than half of our customers now consume Ping in the cloud. Our SaaS ARR is growing at multiples of our 
overall ARR, and now exceeds 15 percent of total ARR. We now have a growing suite of SaaS capabilities and 
100% feature parity with our software. These new SaaS offerings are now in market:

PingOne MFA

PingOne Verify

Provides strong customer identity authentication

Blends biometrics and government identification 
validation to prove real identity in less than 60 seconds

PingOne Risk

Detects threats in real time to strengthen 
authentication and reduce login fraud for 
workforce identities

PingOne Advanced Services

Allows customers to consume 100% of our most 
advanced software capabilities as a service 

CUSTOMER  OBSESSED

Net 
Promoter 
Score of
65

Success requires more than simply great technology. It requires a trusted and dedicated 
team of professionals and partners to help enterprises successfully complete their 
journey to cloud, achieve Zero Trust, and deliver passwordless and exceptional customer 
experiences. At Ping Identity, we’re obsessed with customer service. Our Net Promoter 
Score (“NPS”) rose for the fourth straight year in 2020 to 65, placing us in lofty company 
with the likes of beloved companies such as Apple and Netflix, which also score in the 
60s. We’re quite proud of how our customers have scored Ping.

RECO G NI ZED LEADER

This was also a year of analyst and customer recognition. We were once again named 
a leader for the fourth consecutive year by Gartner, Inc. in the 2020 Magic Quadrant 
for Access Management, and were named the highest-scoring vendor across all three 
primary use-cases for identity. We also received some of the highest ratings on the G2, 
a site dedicated to customer reviews of enterprise products, further evidence of our 
platform capabilities and focus on customer success.

Real-Time Identity & Access Management

Ping 
Intelligent 
Identity 
Platform

Verify

Register

Authentication

Authorize

Monitor

Any User, Device, Application, Anywhere

THE FUTURE

IT ’S A LL AB OUT SPEED, SIMPLIFIC AT IO N  AND  YO U
As we enter 2021 having tackled many of the hardest enterprise requirements for identity, we’re now more 
focused than ever on making the Ping Identity platform easier to consume in the cloud. The challenge we’ve 
given our product teams is how to deploy the entire Ping platform in any cloud in a matter of minutes -- the 
same platform that runs some of the most demanding enterprises around the globe. We’re also focused 
on extending our reach from 60% of the Fortune 100 into the Global 3000 and being the very best identity 
security solution for regulated, security and privacy-conscious industries such as financial services and 
healthcare. Lastly, we’re focused on working closely with our partners to accelerate and integrate our platform 
across hybrid cloud environments.

This will be a year of important investments for us, as we continue to add SaaS capabilities, intensify our go-
to-market efforts, and build both internal sales muscle and reach through our channel partners. We remain 
committed to doing that while staying profitable. Last year, we generated $9 million in Unlevered Free Cash 
Flow*, up nearly $10 million compared with 2019, and accentuating our belief that we can continue to drive 
top-line growth without sacrificing profitability.

IT’S ABOUT THE  PEOPLE
2020 taught us that we can’t do it alone, and none of our 
achievements would be possible without the incredible 
contributions of our team. I was honored to serve the Ping 
Identity team, providing stability through COVID. I’m also proud 
to have received the Glassdoor Employees’ Choice Award, 
recognizing Ping Identity as a Best Place to Work for 2021 by 
our employees.

We also announced the addition of two new board members, Paul Martin and Diane Gherson. Paul is an IT 
visionary formerly of Baxter International who brings the voice of the customer to our boardroom, and Diane 
is widely recognized as a high-impact, technology savvy Human Resources leader who came from IBM. We’re 
thrilled to have both of these acclaimed individuals join our growingly diverse Ping Identity board. 

Speaking of people, let me close by thanking you for your continued support, and by saying the future is more 
personal than any of us can appreciate today. Identity has always been about people, but the future of identity 
is more personal than you may have ever imagined. We intend to build that future by investing in innovation 
that promises to revolutionize privacy and streamline how people establish trusted relationships with one 
another and the companies they trust. 

The wave of identity is finally here, it’s growing, and we intend to lead it.

Yours truly,

Andre Durand, CEO & Founder

* NOTE: Annual Recurring Revenue (“ARR”) is a key business metric the company uses to evaluate business performance alongside other GAAP financial measures. The company believes that ARR is 
the best measure of performance and growth, as it captures the annualized value of all customer contracts and eliminates fluctuations due to seasonality, contract term, and the mix of subscriptions 
for term-based licenses and SaaS. Unlevered free cash flow (“uFCF”) is a non-GAAP measure. For a definition of uFCF, please refer to our fourth quarter 2020 earnings press release.

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 
_____________________________________ 

FORM 10-K 
_____________________________________ 

☒   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2020 

or 

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from _____ to _____ 

Commission File Number: 001-39056 
_________________________________________________________________ 

PING IDENTITY HOLDING CORP. 

(Exact Name of Registrant as Specified in Its Charter) 
__________________________________________________________________ 

Delaware 
(State or Other Jurisdiction of Incorporation 
or Organization) 

81-2933383 
(I.R.S. Employer Identification 
Number) 

1001 17th Street, Suite 100 
Denver, Colorado 80202 
(Address of Principal executive offices, including zip code) 

(303) 468-2900 
(Registrant’s telephone number, including area code) 
__________________________________________________________________________________ 

Securities Registered Pursuant to Section 12(b) of the Act: 

Title of each class: 
Common Stock, $0.001 par value per share 

Trading Symbol(s): 
PING 

Name of each exchange on which registered: 
New York Stock Exchange 

Securities Registered Pursuant to Section 12(g) of the Act: 
None. 
__________________________________________________________________________________ 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes    No ☐ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.   Yes ☐   No  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days.   Yes    No ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit such files).   Yes    No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” 
and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Large accelerated filer 
Non-accelerated filer 
Emerging growth company 

 
☐ 
☐ 

Accelerated filer 
Smaller reporting company 

☐ 
☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of 
its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public 
accounting firm that prepared or issued its audit report. ☒ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes ☐   No  

The aggregate market value of voting stock held by non-affiliates of the Registrant was $838.0 million as of June 30, 2020, the last business 
day of the Registrant’s most recently completed second fiscal quarter (based on a closing price of $32.09 per share). Shares of common 
stock held by each executive officer, director, and holder of 5% or more of the outstanding common stock have been excluded in that such 
persons  may  be  deemed  to  be  affiliates.  This  determination  of  affiliate  status  is  not  necessarily  a  conclusive  determination  for  other 
purposes. 

On February 17, 2021, the Registrant had 81,371,147 shares of common stock, $0.001 par value, outstanding. 

__________________________________________________________________________________ 

Portions of the information called for by Part III of this Annual Report on Form 10-K are hereby incorporated by reference from the definitive 
proxy statement for the Registrant’s annual meeting of stockholders, which will be filed with the Securities and Exchange Commission not 
later than 120 days after the Registrant’s fiscal year ended December 31, 2020. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PING IDENTITY HOLDING CORP. 
FORM 10-K 
For the Fiscal Year Ended December 31, 2020 
TABLE OF CONTENTS 

Page 

Forward-Looking Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

4

PART I. 

Item 1. 
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 1B.  Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 2. 
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 3. 
Mine Safety Disclosures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 4. 

5
17
56
56
56
57

PART II. 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
58
Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 6. 
59
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations . .  
60
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
77
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 8. 
79
Item 9. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure .   123
Item 9A.  Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   123
Item 9B.  Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   124

PART III. 

Item 10.  Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   124
Item 11.  Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   124
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related 

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   124
Item 13.  Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .   124
Item 14.  Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   124

PART IV. 

Item 15.  Exhibits and Financial Statements Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   125
Item 16.  Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   129

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   130

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Forward-Looking Statements 

In  addition  to  historical  consolidated  financial  information,  this  Annual  Report  on  Form 10-K  contains 
“forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that 
involve substantial risks and uncertainties. All statements other than statements of historical fact included in 
this Annual Report on Form 10-K are forward-looking statements. These statements may include words such 
as  “anticipate,”  “estimate,”  “expect,”  “project,”  “plan,”  “intend,”  “believe,”  “may,”  “will,”  “should,”  “can  have,” 
“likely” and other words and terms of similar meaning in connection with any discussion of the timing or nature 
of future operating or financial performance or other events. For example, all statements we make relating to 
our estimated and projected costs, expenditures, cash flows, growth rates and financial results or our plans and 
objectives  for  future  operations,  growth  initiatives,  or  strategies  are  forward-looking  statements.  All 
forward-looking  statements  are  subject  to  risks  and  uncertainties  that  may  cause  actual  results  to  differ 
materially from those that we expected. Specific factors that could cause such a difference include, but are not 
limited to, those set forth under Item 1A. “Risk Factors” and other important factors disclosed previously in our 
other filings with the Securities and Exchange Commission (“SEC”) which include, but are not limited to, the 
risks detailed in “Risk Factors—Risk Factor Summary.” 

Given these factors, as well as other variables that may affect our operating results, you should not rely on 
forward-looking  statements,  assume  that  past  financial  performance  will  be  a  reliable  indicator  of  future 
performance,  or  use  historical  trends  to  anticipate  results  or  trends  in  future  periods.  The  forward-looking 
statements  included  in  this  Annual  Report  on  Form 10-K  relate  only  to  events  as  of  the  date  hereof.  We 
undertake no obligation to update or revise any forward-looking statement as a result of new information, future 
events or otherwise, except as otherwise required by law. 

4 

 
 
 
 
 
Item 1. Business 

PART I. 

Our Mission 

Our mission is to secure the digital world through Intelligent Identity. 

Overview 

Ping Identity is the Intelligent Identity solution for the enterprise. We enable companies to achieve Zero Trust 
identity-defined  security  and  more  personalized,  streamlined  user  experiences.  The  Ping  Intelligent  Identity 
Platform  provides  customers,  workforce  and  partners  with  secure,  convenient  access  to  their  applications 
whether  they  are  software-as-a-service  (“SaaS”),  mobile,  in  the  cloud  or  on-premise.  We  leverage  artificial 
intelligence (“AI”) and machine learning (“ML”) to analyze device, network, application and user behavior data 
to make real-time authentication and security control decisions, enhancing the user experience. Our platform 
is  designed  to  detect  anomalies  and  automatically  insert  additional  security  measures,  such  as  multi-factor 
authentication, only when necessary. We built our platform to meet the requirements of the most demanding 
enterprises, including over 60% of the Fortune 100. Our cloud-based platform has differentiated deployment 
flexibility  to  support  multi-cloud  and  on-premise  infrastructures  to  meet  the  diverse  and  demanding 
requirements of large enterprise customers. Our platform offers a comprehensive suite of turnkey integrations 
and is able to scale to millions of identities and thousands of cloud and on-premise applications in a single 
deployment. 

Enterprises are undergoing an acceleration of their digital transformation initiatives as they seek to adapt to 
work-from-home realities, create new revenue streams, transition to new digital business models and increase 
customer  engagement.  Concurrently,  enterprises  are  becoming  more  distributed  as  the  adoption  of  cloud, 
mobile, global and remote workforces and the Internet of Things (“IoT”) move data, applications and access 
requirements  beyond  the  traditional  network  perimeter.  These  enterprises  must  contend  with  an  evolving 
cyber-threat landscape, new privacy directives and stringent regulatory requirements. As a result, enterprises 
require Intelligent Identity solutions that proactively ensure the right user has authorized access to resources 
at the appropriate time. 

The Ping Intelligent Identity Platform can secure all primary identity use cases, including customer, workforce, 
partner and IoT. For example, enterprises can use our platform to enhance their customers’ user experience 
by creating a single ID and login across web and mobile properties. For the year ended December 31, 2020, 
45% of our subscription revenue was derived from the customer use case. Enterprises can also use our platform 
to  provide  their  workforce  and  commercial  partners  with  secure,  seamless  access  from  any  device  to  the 
applications, data and APIs they need to be productive.  

The Ping Intelligent Identity Platform is comprised of multiple solutions that can be purchased individually or 
integrated as a more complete set of solutions for the customer, workforce, partner or IoT use case: 

• 

secure single sign-on (“SSO”); 

•  adaptive multi-factor authentication (“MFA”); 

• 

security control for applications and APIs (“Access Security”); 

•  personalized and unified profile directories (“Directory”); 

• 

centralized,  fine-grained  control  over  access  to  sensitive  identity  and  device  data  (“Dynamic 
Authorization”);  

5 

 
 
 
 
 
 
• 

• 

risk signal capture and analysis to make more intelligent authentication and authorization decisions 
(“Risk Management”); 

identity  verification  services  to  prove  an  individual’s  identity  with  facial  biometrics  and  government 
issued IDs; (“Identity Verification”); and 

•  AI and ML powered API security (“API Intelligence”). 

We have spent over a decade building a comprehensive suite of turnkey integrations designed to ensure that 
enterprises  can  use  our  platform  to  secure  their  entire  application  portfolio  no  matter  where  it  is  deployed, 
facilitating rapid time-to-value and easier management. 

We sell our solutions via a subscription model through a direct sales force, with increasing influence from our 
channel  partners.  We  also  utilize  channel  partners  and  system  integrators  to  assist  our  customers  in  the 
implementation  process.  Our  SSO,  Access  Security  and  Directory  solutions  typically  replace  legacy  and 
homegrown systems. We also have significant greenfield opportunities with our MFA, Dynamic Authorization, 
Risk Management, Identity Verification and API Intelligence solutions and the IoT use case. 

Our land and expand strategy targets enterprises with a specific use case and solution or solution package, 
and then seeks to grow our footprint with additional use cases, identities, solutions and solution packages. The 
success of our strategy is validated by our strong dollar-based net retention rates, which were 108% and 115% 
at December 31, 2020 and 2019, respectively, and our growing number of large customers. At December 31, 
2020, we had 51 customers with greater than $1,000,000 in Annual Recurring Revenue (“ARR”), an increase 
of  34%  from  38  customers  at  December 31,  2019.  Additionally,  our  customers  with  ARR  over  $250,000 
increased from 232 at December 31, 2019 to 260 at December 31, 2020, representing a year-over-year growth 
rate  of  12%.  The  increase  of  28  net  customers with  ARR  greater  than  $250,000  for  the  2020  fiscal year  is 
comprised of 16 new customers and 12 existing customers that had ARR grow to exceed $250,000 in 2020. 
Our total customer count increased from 1,361 at December 31, 2019 to 1,411 at December 31, 2020. We have 
seen strong market demand for our cloud-based offerings and from enterprises deploying our solutions across 
the  customer  use  case.  A  number  of  our  customers  deploy  a  combination  of  our  solutions  across  multiple 
business  units,  functions  and  use  cases.  For  definitions  of  ARR  and  dollar-based  net  retention  rate  and 
descriptions  of  how  we  calculate  these  metrics,  see  “Management’s  Discussion  and  Analysis  of  Financial 
Condition and Results of Operations.” 

Our customers include many of the world’s largest enterprises, including over 60% of the Fortune 100. These 
customers are security-focused, and typically operate in regulated industries, have hybrid IT infrastructures, 
require turnkey integrations and have demanding scalability requirements. Our solutions secure 13 of the 15 
largest U.S. banks (measured by assets), 7 of the 9 largest healthcare companies (measured by revenue), 5 
of the 7 largest North American retailers (measured by revenue), the 5 largest global aerospace companies 
(measured by revenue) and the 5 largest European auto manufacturers (measured by revenue). Our customer 
base is diversified, with no one customer or reseller accounting for more than 3% or 7% of our total revenue, 
respectively, for the year ended December 31, 2020. 

We have consistently been recognized as a leader in the Identity and Access Management (“IAM”) industry by 
Gartner  and  other  analysts.  For  example,  Gartner’s  Magic  Quadrant  research  on  access  management  has 
named Ping Identity a leader for the last four years. Other analysts that have named Ping Identity a leader in 
2020  include  KuppingerCole,  ISG  and  SPARK  Matrix  for  reports  covering  identity  solutions  for  Customers, 
Workforce, and IoT. 

Since our inception, we have been an innovator in identity. We pioneered the concept of Intelligent Identity, 
which leverages AI and ML to analyze device, network, application and user behavior data to secure access 
and enhance the user experience. We founded Ping Identity with the vision of enabling enterprise security in a 
highly-connected  world,  replacing  legacy  security  controls  such  as  web  gateways,  virtual  private  networks 
(“VPNs”) and firewalls. We contributed to or co-authored many of the open identity standards such as SAML, 
OAuth, SCIM and OpenID Connect, which form the foundation of our industry. 

6 

 
 
 
 
 
The key elements of our growth strategy include: 

Our Growth Strategy 

•  Accelerated Adoption of our Solutions in the Cloud. Companies are increasingly adopting identity 
and access management solutions in the cloud to support their hybrid application portfolios. These 
solutions often utilize our SaaS-based solutions in combination with deployments of our platform 
in their public or private clouds of choice to address a broad range of hybrid requirements. We have 
been investing in research and development (“R&D”) to continue to drive adoption of our cloud 
solutions. 

• 

• 

Increase  Sales  to  Existing  Customers.  We  believe  there  are  significant  upsell  and  cross-sell 
opportunities within our existing customer base by adding identities and use cases and selling new 
solutions and solution packages. We have a strong track record of growing sales to our existing 
customers, as evidenced by our dollar-based net retention rates. 

Innovate  and  Enhance  our  Offerings.  We  intend  to  continue  investing  in  R&D  to  enhance  our 
existing  solutions,  add  new  solution  packages  and  deployment  options  and  expand  use  cases, 
such as IoT. We believe these emerging devices present a significant opportunity for us as the 
number of IoT identities and human-to-machine and machine-to-machine connections continue to 
increase. Additionally, we may from time to time assess acquisition opportunities to supplement 
our organic development of new solutions or capabilities. 

•  Expand our Customer Base by Investing in Sales and our Partner Network. We continue to make 
investments in sales and marketing to grow our customer base and drive broader awareness of 
the Ping Intelligent Identity Platform. We plan to deepen and expand our joint go-to-market efforts 
with our channel partners, system integrators and technology partners.  

•  Expand our Customer Base by Targeting New Buyers. We focus our selling efforts on executives 
such as Chief Information Officers (“CIOs”), Chief Information Security Officers (“CISOs”), Chief 
Digital Officers (“CDOs”) and Chief Marketing Officers (“CMOs”), who are often making strategic 
top-down decisions to purchase our platform. We also extend our cloud-based offering to target 
developers who represent a new addressable customer base for us. The ability for developers to 
directly  integrate  identity  into  their  applications  accelerates  the  adoption  of  identity  within  the 
enterprise. 

•  Continue to Expand our Global Presence. We have a large and growing international presence and 
intend to grow our customer base in various international regions by making investments in our 
sales team globally. For the year ended December 31, 2020, our international revenue was 26% 
of our total revenue. We expect international sales to be a meaningful revenue contributor in future 
periods. 

The Ping Intelligent Identity Platform 

We  enable  secure  access  to  any  service,  application  or  API  from  any  device.  The  Ping  Intelligent  Identity 
Platform  can  leverage  AI  and  ML  to  analyze  device,  network  and  user  behavior  data  to  make  real-time 
authentication and security control decisions, enhancing the user experience. Our platform is designed to detect 
anomalies and automatically insert additional security measures, such as MFA, only when necessary. The Ping 
Intelligent Identity Platform provides the following key benefits:  

• 

intelligent authentication of users based on contextual signals and risk attributes; 

•  one platform for all primary use cases; 

• 

flexible SaaS and hybrid deployment options; 

7 

 
 
• 

turnkey integrations across cloud and on-premise applications; 

•  high standards for critical security and resiliency; and 

• 

scalable to billions of identities. 

The Ping Intelligent Identity Platform Supports All Primary Use Cases 

•  Customer.  Our  platform  helps  enterprises  better  engage  with  their  customers  by  providing  a 
consistent,  modern,  omni-channel  user  experience  through  personalized  access  to  all  digital 
services. This enhanced digital experience improves brand loyalty and drives additional revenue, 
while also strengthening security. 

•  Workforce. Our platform allows enterprises to provide their workforce with seamless and secure 
access  to  all  of  their  cloud  and  on-premise  applications  and  APIs  to  enable  better  employee 
productivity. 

•  Partner.  Our  platform  helps  enterprises  rapidly  connect  with  partners  and  manage  their  access 

privileges when onboarding and offboarding users. 

• 

IoT.  Our  platform  is  used  to  manage  IoT  identities,  such  as  connected  vehicles  and  consumer 
devices, and authenticate machine-to-machine and human-to-machine interactions. 

Deployment Flexibility 

We have designed our solutions and solution packages for flexible deployment because every enterprise has 
different customization, control, security and privacy needs. Our deployment options include: 

•  Cloud. Enterprises can consume the Ping Intelligent Identity Platform as SaaS. 

•  Hybrid. Enterprises have the flexibility to deploy the Ping Intelligent Identity Platform in a hybrid 
model, which can consist of deployments in Ping Identity’s cloud or the customer’s preferred cloud, 
combined with software deployed in the customer’s on-premise environment or data center. 

•  On-Premise.  Enterprises  seeking  the  highest  degree  of  control  over  security  and  privacy  can 
deploy  the  Ping  Intelligent  Identity  Platform  in  the  customer’s  on-premise  environment  or  data 
center. 

Our Solutions and Solution Packages 

The Ping Intelligent Identity Platform is comprised of multiple solutions (SSO, MFA, Access Security, Directory, 
Dynamic Authorization, Risk Management, Identity Verification and API Intelligence) that can be purchased 
individually or as a set of integrated solutions for the customer, workforce, partner or IoT use case. Our modular 
design allows customers to easily integrate with existing applications and infrastructures and does not require 
an  all-or-nothing  rip  and  replace.  All  of  our  solutions  use  open  standards  for  maximum  interoperability  and 
extensibility. 

We also provide solution packages that include combinations of our most commonly deployed solutions along 
with Ping Identity professional services. These solution packages enhance our land strategy by accelerating 
the deployment of large initial purchases in the customer and workforce use cases. We have designed our 
solution  packages  based  on  market  demand  and  the  most  popular  combination  of  Ping  Identity  solution 
deployments. 

Single Sign-On. Our SSO solution allows users to sign on using one set of secure credentials, giving them 
one-click access to their applications and resources regardless of location. Our SSO solution provides turnkey 

8 

 
 
 
 
 
integrations for a wide range of applications, cloud services, IT infrastructures and directory solutions, including 
third party directories, as well as our Directory solution. Within our SSO solution, our adaptive authentication 
policies  enable  organizations  to  predictively  authenticate  users  in  real-time  based  on  device,  network, 
application and user behavior data. Our advanced SSO features include: 

•  utilization of open-standards such as SAML, OAuth, OIDC, WS-*, SCIM, FIDO2; 

• 

support for identity, OpenID Connect Token, and service providers; 

•  advanced protocol translation to maximize interoperability with partners; 

• 

flexible authentication mechanisms (Adapters, Policy Tree and SDK); 

•  advanced user identity attribute aggregation (LDAP, JDBC and SDK); 

• 

inbound and outbound SaaS user provisioning; and 

•  advanced enterprise SIEM and audit logging. 

Multi-Factor Authentication. Our adaptive MFA solution helps optimize the balance between security and user 
experience by enforcing additional authentication factors as necessary when accessing sensitive resources, 
conducting high-value transactions and engaging in other elevated risk scenarios. Adaptive MFA allows users 
to  conduct  low-value  transactions  from  trusted  devices  without  interruption,  while  prompting  MFA  during 
high-value transactions, activity from untrusted devices and networks or in response to anomalous behavior. 
Our MFA solution works across use cases with personal or corporate-owned mobile devices and integrates 
with enterprise mobility management and mobile device management solutions. Our advanced MFA features 
include:  

•  multiple  authentication  factors:  one-time  passwords  that  are  sent  via  SMS,  email  or  voice  call; 
secure key; smartwatch; mobile applications for iOS/Android (including biometrics or swipe); and 
desktop applications; 

•  advanced adaptive authentication policies; 

•  off-line use cases; 

•  FIDO2 compatible devices; 

•  mobile SDK to embed MFA functionality directly within an enterprise’s mobile application; and 

• 

support for SSH applications, Windows login/RDP or any RADIUS-compliant VPN server or remote 
access system. 

Access Security. Our Access Security solution allows enterprises to apply a greater depth of security control 
over their web applications and APIs in any domain for users on any device. We offer a comprehensive policy 
engine down to the URL level that is designed to ensure only an authorized user can access resources. Our 
solution evaluates access decisions in real-time based on network, browser and authentication attributes, while 
continuously validating the risk profile of the user or device. Our advanced Access Security features include: 

• 

• 

security for web and API-based resources, either in gateway or agent mode; 

integrations with any OpenID Connect identity provider; 

•  Attribute-Based Access Control or Role-Based Access Control; 

9 

 
 
 
•  advanced HTTP header or JSON Web Token identity mappings; 

•  open-standards web session management; 

• 

• 

flexible step-up authentication rules; 

site authenticators, load-balancing and failover; 

•  access rules (i.e., network range, time range), processing rules (i.e., URL rewriting) or custom rules 

(Groovy or Java SDK); and 

•  enterprise SIEM and audit logging. 

Directory. Our Directory solution securely stores and manages sensitive identity and device data at scale. It 
includes real-time, bidirectional synchronization capabilities to migrate or sync data from multiple sources into 
a secure, scalable and unified profile. This single source of data is designed to provide a consistent experience 
across digital business interactions, no matter where the applications and services are deployed. Our advanced 
Directory features include: 

• 

scalability to millions of identities; 

•  millisecond response times; 

•  advanced data modeling and access features for structured and unstructured data; 

• 

real-time data synchronization for easy migration from legacy LDAP directories; 

•  developer-friendly REST APIs; 

•  encryption for maximum security of all data “at rest” (database files, database indexes, log files, 

backups and exports) and “in transit” (network connections from clients and peer servers); 

•  encryption keys that can be stored independent of encrypted data using enterprise password vaults 

and hardware security modules; 

• 

flexible plugin architecture; and 

•  advanced multi-region and multi-master replication for low latency data access. 

Dynamic  Authorization.  Our  Dynamic  Authorization  solution  provides  centralized,  fine-grained  control  over 
access  to  sensitive  identity  and  device  data  across  use  cases.  This  gives  organizations  a  centralized, 
drag-and-drop administration portal to restrict internal and external applications from accessing specific identity 
attributes such as social security numbers, credit card numbers, billing addresses or the entire user profile. 
Data access policies can evaluate attributes and preferences of the profile being requested, data from other 
repositories and information about the application and user making the request. Our Dynamic Authorization 
solution enables enterprises to comply with a broad range of regulatory requirements, such as the General 
Data Protection Regulation (the “GDPR”), the California Consumer Privacy Act (the “CCPA”) and others by 
restricting  data  that  a  user  has  not  consented  to  share  and  denying  access  to  personal  information  that 
applications  and  users  do  not  need  to  perform  their  tasks.  Our  advanced  Dynamic  Authorization  features 
include: 

•  policies that can be updated in a centralized, drag-and-drop graphical user interface; 

10 

 
 
• 

centrally enforce authorization so application teams do not have to modify their application code; 
and 

•  policies  that  can  evaluate  numerous  data  sources  including  LDAP  v3,  MDM  or  other  internal 

systems. 

Risk  Management.  Our  Risk  Management  solution  enables  organizations  to  make  smarter  authentication 
decisions  by  using  machine  learning  and  analytics  to  detect  malicious  activity.  Our  solution  continuously 
analyzes multiple risk signals to give organizations in-depth user behavior insights to understand the risk in 
giving a user access to a resource or application. This provides enterprises with the ability to make real-time 
authentication decisions in determining if a user can access a resource, require additional assurances through 
step-up  authentication  or is  denied  access.  Our Risk  Management  solution enables  organizations  to  create 
intelligence-based policies to apply the appropriate strong authentication for resources or provide trusted users 
with a passwordless experience. Our Risk Management features include: 

•  user and entity behavior analytics (“UEBA”) to detect abnormalities in authentication behavior; 

•  anonymous network detection to determine if a user is accessing resources from unknown VPNs, 

TOR and proxies; 

• 

• 

• 

• 

IP reputation to check if an IP address is connected to previous suspicious activity; 

impossible travel to calculate if time between user log-ons from different locations is logistically 
possible; 

configure risk policies that aggregate multiple risk predictors to calculate a single risk score; and 

risk dashboards to view reports on detected malicious activity in an organization. 

Identity Verification. Our Identity Verification solution enables enterprises to allow their customers to securely 
and conveniently verify their identity during enrollment and registration. This provides organizations with an 
increased  level  of  assurance  in  the  identity  of  their  customers  during  the  onboarding  process  to  prevent 
fraudulent account creation and activity. Our solution can be integrated into an organization’s mobile application 
to  prompt  customers  to  provide  a  live  face  capture  and  to  scan  a  government-issued  ID  using  their  mobile 
device. The customer’s identity is verified using our solution by matching the live face capture to the image on 
the government ID and validating the identification document for authenticity. Our Identity Verification solution 
enables  enterprises  in  regulated  industries,  such  as  financial  services  and  insurance,  to  meet  Know  Your 
Customer (“KYC”) requirements by providing customers a method to prove their identity. Our advanced Identity 
Verification features include: 

• 

liveness detection to ensure the end-user is a real, live person; 

•  government ID validation for authenticity; 

• 

• 

• 

support  for  a  variety  of  identification  documents,  included  passports  and  driver’s  licenses  from 
around the world; 

the capturing and maintaining of customer personally identifiable information (“PII”) only on user’s 
mobile device in encrypted form; and 

leveraging  the  customer’s  trusted  mobile  device  to  bypass  scanning  ID  on  future  verification 
requests. 

11 

API Intelligence. Our API Intelligence solution can apply AI and ML to continuously inspect, report and act on 
all API activity. Our solution is purpose-built to recognize and respond to attacks that are designed to exploit 
the unique vulnerabilities of individual APIs. These attacks often go undetected by traditional security tools, 
such as application firewalls and API gateways. Our advanced API Intelligence features include: 

•  API traffic monitoring, visibility and security using AI and ML; 

•  automated API discovery; 

•  API deception and honeypot; 

•  API threat detection and blocking; and 

•  deployment in-line or to the side of API gateways. 

Our Technology 

Our  technology  has  been  developed  to  the  highest  standards  for  security,  performance,  scale  and 
interoperability. Our platform is built on the following core tenets: 

•  Open  Standards.  We  pioneered  open  identity  standards  that  reduce  the  cost  and  complexity  of 
interoperability and integration between IT vendors and partners. We also participated in the creation 
of many of the Internet Engineering Task Force standards in the identity space and continue to support 
the evolution and creation of new standards.  

•  Turnkey Integrations. We provide a broad range of out-of-the-box adapters for “first-mile” and “last-mile” 
integration to cloud and on-premise applications and other systems. For example, we integrate with 
major  enterprise  identity  systems,  such  as  Broadcom,  IBM,  Oracle  and  Microsoft,  as  well  as 
environments  and  application  platforms  such  as  Apache,  Java,  IIS,  NGINX  and  WebSphere.  In 
addition, we provide an extensive set of SaaS and social identity connectors that provide full integration 
with API functions. For example, our ServiceNow integration leverages over 20 user attributes. We also 
have out-of-the-box integrations with a variety of cloud-based and on-premise data sources, adaptive 
authentication providers and security and intelligence service providers. 

•  Artificial Intelligence and Machine Learning. Our API Intelligence solution utilizes our proprietary AI/ML 
capabilities  to  continuously  inspect,  report  and  act  on  all  API  activity.  We  are  in  the  process  of 
leveraging and expanding these AI/ML capabilities across our broader platform to deliver Intelligent 
Identity security based on device, network, application and user behavior data instead of manual rules 
and policies. Our core identity and access management solutions provide the flexibility to be deployed 
with AI, ML and risk management capabilities that Ping Identity has developed, as well as to integrate 
with  AI,  ML  and  risk  management  capabilities  licensed  from  third  parties.  Our  platform’s  goal  is  to 
deliver  password-less,  zero-login  capabilities  to  secure  access  and  enhance  user  experience.  See 
“Risk Factors — Risks Related to our Business — We rely on software and services from other parties. 
Defects in or the loss of access to software or services from third parties could increase our costs and 
adversely affect the quality of our solutions.” 

•  Uptime and Availability. We provide critical uptime and offer advanced redundancy features such as 
off-line modes to ensure services are available even when internet connectivity is lost. Our multi-tenant 
cloud-based offering is hosted in multiple regions around the world for redundancy and continuity. Our 
maintenance windows do not require any downtime, and our platform offered 99.99% uptime across 
our customer base over the past 12 months. 

•  Scalability and Performance. Our platform can scale to millions of identities and thousands of cloud 

and on-premise applications in a single deployment. 

12 

 
 
•  Self-service.  Self-service  is  becoming  increasingly  important  as  IT  and  IAM  teams  with  limited 
resources seek to provide centralized IAM to the entire enterprise. The ability for developers to directly 
integrate identity into their applications accelerates the adoption of identity within the enterprise.  

•  Security by Design. We integrate security into all of our solutions. Our security analysts maintain the 
security  of  our  solutions  by  monitoring  core  services,  both  corporate  and  customer-facing,  for 
indications  of  attack  or  compromise.  We  partner  with  trusted  third  party  security  firms  to  perform 
full-scope  assessments  and  additional  architectural  reviews  of  our  solutions.  We  also  engage  with 
third-party audit firms to perform SOC2 Type II audits, and ISO 27001-2013 certification of our security 
program. 

Sales 

Sales and Marketing 

We  sell  our  solutions  primarily  through  direct  sales.  We  have  a  stratified  direct  sales  organization  that  is 
organized by customer size and the type of solution and deployment. Within our sales organization, our strategic 
account  executives  focus  on  the  largest  and  most  complex  enterprises  primarily  in  the  Fortune  1000,  that 
typically purchase multiple products or deployment options. In the last two years, we have also built a sales 
team focused more intensely on the Global 3000, with account executives that target less complex enterprise 
customers that typically purchase a single capability or use case initially and then expand as the complexity of 
their requirements expand. 

Our  direct  sales  are  enhanced  by  collaboration  with  our  channel  partners  in  sourcing  new  leads,  aiding  in 
pre-sale processes such as proof of concepts, demos or requests for proposals and reselling our solutions to 
customers, as well as collaboration with our system integrators and technology partners. We also leverage a 
number of our channel partners and system integrators to provide the implementation services for some of our 
larger  and  more  complex  deployments,  significantly  increasing  the  time-to-value  for  our  customers  and 
maximizing the efficiency of our go-to-market efforts.  

Marketing 

We focus our marketing strategy on building brand recognition through thought leadership and differentiated 
messaging that communicates the business value of our platform. Our efforts include content marketing, social 
media, SEO, events and public and analyst relations. We convert this brand awareness into our pipeline through 
campaigns that integrate digital, social, web and field marketing tactics aimed at adding new customers and 
cross-marketing our solutions into our existing customer base. We host user conferences, which in 2020 were 
conducted virtually around the globe, to tap into the power of our passionate customer base and our broader 
ecosystem. We also founded and host the leading identity industry conference called Identiverse. Identiverse 
is held annually and attendees include architects, IAM professionals, IT administrators, developers, security 
professionals and CISOs, as well as technology vendors, system integrators, industry analysts and thought 
leaders. 

Our Customers 

At December 31, 2020, we had 1,411 customers. We have a highly satisfied customer base, as evidenced by 
our  Net  Promoter  Score  of  65  in  2020.  We  define  a  customer  as  a  separate  legal  entity  with  an  individual 
subscription agreement and include in our customer count entities which we have sold directly and entities that 
have purchased one or more solutions from a reseller. Our customer base is comprised of over 60% of the 
Fortune 100. As of December 31, 2020, our customer base included 13 of the 15 largest U.S. banks (measured 
by assets), 7 of the 9 largest healthcare companies (measured by revenue), 5 of the 7 largest North American 
retailers (measured by revenue), the 5 largest global aerospace companies (measured by revenue) and the 5 
largest European auto manufacturers (measured by revenue). Our customer base is diversified, with no one 
customer or reseller accounting for more than 3% or 7% of our total revenue, respectively, for the year ended 
December 31, 2020.  

13 

 
 
 
 
 
 
Partnerships and Strategic Relationships 

The PingPartner Network is comprised of key partnerships across our solution provider and technology alliance 
programs. This global network delivers expertise, value-added services and technology that are critical to the 
success of our customers. 

Solution Provider Program 

We have built strong relationships with channel partners, system integrators and technology partners that have 
allowed us to generate new business opportunities and enhance existing practices such as strategic planning, 
program management, architecture, design, implementation, ongoing change management and support. 

Technology Alliance 

We have built a broad ecosystem of over 100 technology partners. Our Technology Alliance Partner ecosystem 
spans  the  landscape  of  IAM  and  related  technologies,  giving  our  customers  access  to  comprehensive, 
cross-application, integrated solutions. Our technology partners expand and extend the value of their solutions, 
and our solutions, by integrating their technology with the Ping Intelligent Identity Platform. Additionally, our 
partners provide us with complementary technology and sales and marketing collateral that help us to more 
effectively sell together. 

We partner with Microsoft, and this partnership has led to key product integrations. Through our collaboration, 
customers can leverage our platform to connect to the Microsoft Azure or Office365 services and enjoy rapid 
deployments via our integrations. We also enable non-Microsoft applications and environments to be easily 
integrated  into  the  Microsoft  ecosystem.  Lastly,  our  MFA  solution  works  directly  with  Microsoft  ADFS  and 
AzureAD to provide enterprise-grade adaptive authentication to Microsoft’s cloud-based offerings. 

We also partner with AWS to provide provisioning and deployment of our solutions to our customers through 
this collaboration. We offer AWS single sign-on integration for a leading enterprise cloud experience. We also 
offer a hybrid deployment that can scale across AWS for enterprise applications. 

Professional Services and Customer Support 

Professional Services 

Our professional services organization helps customers architect, deploy, configure, extend and integrate our 
platform into their IT environments. We offer a variety of packaged and configured offerings and expert guidance 
that leverage our best practices and experience, all of which are available for our robust partner community to 
use or resell. We complement our professional services with formal instructor-led and web-based on-demand 
training courses. 

Customer Support 

We  offer  three  tiers  of  support,  each  building  on  the  previous  tier  to  most  closely  align  with  a  customer’s 
requirements.  Support  is  included  for  our  cloud  and  on-premise  offerings  during  the  term  of  a  customer’s 
subscription.  All  support  tiers  offer  maintenance  releases,  patches  and  access  to  our  support  services  and 
portal. Our support portal offers customers documentation, how-to guides, videos and a community where our 
customers  can  ask  questions  and  find  answers.  Our  customer  support  organization  includes  experienced, 
trained personnel and engineering resources located around the world to provide 24x7x365 support for critical 
issues. 

14 

 
Research and Development 

Innovation is at the core of what we do. Approximately one-third of our employees are devoted to research and 
development.  Our  research  and  development  efforts  are  focused  on  building  industry  leading  solutions, 
addressing all primary use cases, enhancing deployment flexibility and providing seamless integration across 
cloud and on-premise applications. We believe that the ongoing and timely development of new solutions and 
features is imperative to maintaining our competitive position. We continue to invest in our solutions across our 
development centers in Denver, Colorado; Austin, Texas; Tel Aviv, Israel; Vancouver, Canada; and Bangalore, 
India. 

Intellectual Property 

Our success depends in part on our ability to protect our intellectual property. We rely on copyrights and trade 
secret  laws,  confidentiality  procedures,  employment  agreements  and  proprietary  information  and  invention 
assignment agreements, trademarks and patents to protect our intellectual property rights. 

We control access to, and use of, our solutions and other confidential information through the use of internal 
and external controls, including contractual protections with employees, contractors, customers and partners, 
and our software is protected by U.S. and international copyright and trade secret laws. Despite our efforts to 
protect our trade secrets and proprietary rights through intellectual property rights, licenses and confidentiality 
agreements, unauthorized parties may still copy or otherwise obtain and use our software and technology, and 
such risks may increase as we attempt to expand into jurisdictions where such rights are less easily enforced, 
or are more subject to reverse engineering or misappropriation due to local legal requirements. 

As of December 31, 2020, we had 34 issued United States patents and 16 patent applications pending in the 
United States relating to certain aspects of our technology. Our issued United States patents expire between 
December 14, 2031 and October 12, 2038. We cannot assure you whether any of our patent applications will 
result in the issuance of a patent or whether the examination process will require us to narrow our claims. Any 
of  our  existing  patents  and  any  that  are  issued  in  the  future  may  be  contested,  circumvented,  found 
unenforceable or invalidated, and we may not be able to prevent third parties from infringing them. In addition, 
we  have  international  operations  and  intend  to  continue  to  expand  these  operations,  and  effective  patent, 
copyright, trademark and trade secret protection may not be available or may be limited in foreign countries. 

Competition 

We face competition from (1) legacy providers, (2) cloud-only providers and (3) homegrown solutions. 

Legacy providers include Broadcom, IBM and Oracle, among others. These providers generally designed their 
solutions  when  enterprise  applications  were  monolithic  and  on-premise.  Their  solutions  utilize  proprietary 
architectures, which require customized features and integrations to scale. Today, these solutions have the 
reputation of being complex, costly and increasingly fragile. Thus, legacy providers often struggle to offer a 
single comprehensive solution that spans all IT environments, including cloud and on-premise. 

We also compete with cloud-only providers, such as Okta and OneLogin, that primarily focus on the workforce 
use  case.  These  providers  have  solutions  that  are  historically  geared  towards  small  and  medium-sized 
businesses that have IT infrastructures hosted entirely in the cloud. The vast majority of large enterprises do 
not have the ability to operate their businesses solely with cloud infrastructures, and thus require enterprise 
solutions that support complex hybrid IT environments and the wide variety of applications and workloads found 
in enterprise IT portfolios. Thus, a cloud-only IAM solution cannot deliver a single comprehensive solution that 
enterprises require to provide end-to-end coverage across their complex IT landscape. 

Microsoft also competes in our market and has tied its identity services to both Azure and its Office365 offerings. 
However, we partner with Microsoft to provide SSO, security control and adaptive MFA where non-Microsoft 
environments require integration or independence is preferred. Microsoft’s integration and interoperability with 
our solutions benefits enterprises while providing optionality and choice. 

15 

We believe the principal competitive factors in the IAM market include: (1) the ability to address all primary use 
cases from one platform; (2) the ability to deploy in large, complex hybrid IT environments; (3) the ability to 
integrate easily with all applications (cloud and on-premise); (4) technology uptime, reliability, scalability and 
performance; (5) the ability to support open standards; and (6) customer, technology and platform support. We 
believe we compete favorably on these factors. 

Human Capital Resources 

As  of  December 31, 2020,  we  employed  1,022  employees  across  six  global  regions  including  Australia, 
Canada, Europe, India, Israel and the U.S. 

We  recognize  that  our  ability  to  attract,  develop  and  retain  talent  is  key  to  our  success.  We  have  high 
employment engagement and consider our relationship with employees very strong, with 93% of employees 
recommending us as a great place to work. We are proud of the consistent work ethic our employees displayed 
during 2020; we pivoted quickly and efficiently to a remote working environment because of the flexibility and 
resiliency of our committed employee base. 

At Ping Identity, trust is core to who we are and what we do. We know that how we work together is just as 
important as what we accomplish. We believe that our customers, partners and employees are on the same 
team striving for the same goals, and the best teams rely on a foundation of trust. We treat all who enter the 
Ping Identity ecosystem with respect and honesty, and always keep our commitments. 

Corporate Information 

Our  principal  executive  offices  are  located  at  1001  17th  Street,  Suite  100,  Denver,  Colorado  80202.  Our 
telephone number is (303) 468-2900. Our website address is www.pingidentity.com. The information contained 
on, or that can be accessed through, our website is not incorporated by reference into this annual report, and 
you should not consider any information contained on, or that can be accessed through, our website as part of 
this Annual Report on Form 10-K. We are a holding company and all of our business operations are conducted 
through our subsidiaries. We were incorporated in 2016 as Roaring Fork Holding, Inc. and changed our name 
to Ping Identity Holding Corp. in connection with our initial public offering (“IPO”). 

This  Annual  Report  on  Form 10-K  includes  our  trademarks  and  service  marks  such  as  “Ping  Identity”  and 
“Identiverse,” which are protected under applicable intellectual property laws and are the property of us or our 
subsidiaries.  This  report  also  contains  trademarks,  service  marks,  trade  names  and  copyrights  of  other 
companies, such as “Amazon,” “Google” and “Microsoft,” which are the property of their respective owners. 
Solely for convenience, trademarks and trade names referred to in this report may appear without the ® or ™ 
symbols, but such references are not intended to indicate, in any way, that we will not assert, to the fullest 
extent under applicable law, our rights or the rights of the applicable licensor to these trademarks and trade 
names. 

Available Information 

We make available, free of charge through our website, our annual reports on Form 10-K, quarterly reports on 
Form 10-Q and current reports on Form 8-K, and amendments to those reports, filed or furnished pursuant to 
Sections 13(a) or Section 15(d) of the Securities Exchange Act of 1934, as amended, as soon as reasonably 
practicable after they have been electronically filed with, or furnished to, the SEC. 

The SEC also maintains a website (www.sec.gov) that contains reports, proxy and information statements, and 
other information regarding issuers that file electronically with the SEC. 

16 

Item 1A. Risk Factors 

A description of the risks and uncertainties associated with our business is set forth below. You should carefully 
consider the risks described below, together with the financial and other information contained in this Annual 
Report on Form 10-K. If any of the following risks actually occurs, our business, financial condition, results of 
operations, cash flows and prospects could be materially and adversely affected. As a result, the trading price 
of our common stock could decline and you could lose all or part of your investment in our common stock. 

Risk Factor Summary 

There are a number of risks related to our business, our indebtedness, and our common stock. You should 
carefully consider all the information presented in this section entitled “Risk Factors” in this Annual Report on 
Form 10-K. Some of the principal risks include the following: 

Risks relating to our business include, among others:  

•  our  ability  to  adapt  to  rapid  technological  change,  evolving  industry  standards  and  changing 

customer needs, requirements or preferences; 

•  our ability to enhance and deploy our cloud-based offerings while continuing to effectively offer our 

on-premise offerings; 

•  our ability to maintain or improve our competitive position; 

• 

• 

• 

the impact of the COVID-19 outbreak; 

the impact on our business of a network or data security incident or unauthorized access to our 
network or data or our customers’ data; 

the effects on our business if we are unable to acquire new customers, if our customers do not 
renew their arrangements with us, or if we are unable to expand sales to our existing customers or 
develop new solutions or solution packages that achieve market acceptance; 

•  our  ability  to manage  our growth  effectively,  execute  our  business  plan,  maintain  high  levels  of 

service and customer satisfaction or adequately address competitive challenges; 

•  our dependence on our senior management team and other key employees; 

•  our ability to enhance and expand our sales and marketing capabilities; 

•  our ability to attract and retain highly qualified personnel to execute our growth plan; 

• 

the risks associated with interruptions or performance problems of our technology, infrastructure 
and service providers; 

•  our dependence on Amazon Web Services cloud infrastructure services; 

• 

• 

the impact of data privacy concerns, evolving regulations of cloud computing, cross-border data 
transfer restrictions and other domestic and foreign laws and regulations; and 

the impact of volatility in quarterly operating results. 

Risks relating to our indebtedness include, among others: 

17 

 
 
 
•  how our existing indebtedness could adversely affect our business and growth prospects;  

• 

the fact that we may still be able to incur substantially more indebtedness or make certain restricted 
payments, which could further exacerbate the risks associated with our substantial indebtedness, 
despite our current indebtedness levels and restrictive covenants;  

•  our ability to generate sufficient cash flow to service all of our indebtedness, and that we may be 
forced to take other actions to satisfy our obligations under such indebtedness, which may not be 
successful;  

• 

the risks associated with the financing documents governing our 2019 Credit Facilities, as defined 
in “Risk Factors,” which restrict our current and future operations, particularly our ability to respond 
to changes or to take certain actions; and 

•  our ability to refinance our indebtedness. 

Risks relating to our common stock include, among others: 

• 

• 

• 

• 

• 

• 

the ownership of a large portion of our common stock by Vista Equity Partners (“Vista”), and Vista’s 
ability to influence certain of our corporate actions, which may conflict with our or your interests in 
the future;  

the  potential  strain  on  our  resources  and  management  that  the  requirements  of  being  a  public 
company could cause, which could make it difficult to manage our business;  

the risks associated with the provisions of our corporate governance documents that could make 
an  acquisition  of  us  more  difficult  and  may  prevent  attempts  by  our  shareholders  to  replace  or 
remove our current management, even if beneficial to our shareholders;  

the risks associated with the designation of the Court of Chancery of the State of Delaware as the 
exclusive forum for certain litigation that may be initiated by our shareholders in our certificate of 
incorporation,  which  could  limit  our  shareholders’  ability  to  obtain  a  favorable  judicial  forum  for 
disputes with us;  

the potential that an active, liquid trading market for our common stock may not be sustained, which 
may limit your ability to sell your shares; and  

the potential volatility of our operating results and stock price, and the potential that the market 
price of our common stock may drop below the price you paid. 

Risks Relating to Our Business 

If we fail to adapt to rapid technological change, evolving industry standards and changing customer 
needs, requirements or preferences, our ability to remain competitive could be impaired. 

The  IAM  market  is  characterized  by  rapid  technological  change,  evolving  industry  standards  and  changing 
regulations, as well as changing customer needs, requirements and preferences. The success of our business 
will depend, in part, on our ability to anticipate, adapt and respond effectively to these changes on a timely and 
cost-effective basis. In addition, as our customers’ technologies and business plans grow more complex, we 
expect them to face new and increasing challenges. Our customers require that our platform effectively identify 
and  respond  to  these  challenges  without  disrupting  the  performance  of  our  customers’  IT  systems  or 
interrupting  their  business  operations.  As  a  result,  we  must  continually  modify  and  improve  our  offerings  in 
response to changes in our customers’ IT infrastructures and operational needs or end-user preferences. The 
success of any enhancement to our existing offerings or the deployment of new offerings depends on several 

18 

 
factors, including the timely completion and market acceptance of our enhancements or new offerings. Any 
enhancement  to  our  existing  offerings  or  new  offerings  that  we  develop  and  introduce  involves  significant 
commitment of time and resources and is subject to a number of risks and challenges including: 

•  ensuring the timely release of new solutions, solution packages and solution enhancements; 

•  adapting  to  emerging  and  evolving  industry  standards,  technological  developments  by  our 

competitors and customers and changing regulatory requirements; 

• 

• 

interoperating effectively with existing or newly-introduced technologies, systems or applications of 
our existing and prospective customers; 

resolving defects, errors or failures in our platform, solutions or solution packages; 

•  extending  the  operation  of  our  offerings  and  services  to  new  and  evolving  platforms,  operating 

systems and hardware products, such as mobile and IoT devices; and 

•  managing  new  solution,  solution  package  and  service  strategies  for  the  markets  in  which  we 

operate. 

If we are not successful in managing these risks and challenges, or if our new solutions, solution upgrades and 
services  are  not  technologically  competitive  or  do  not  achieve  market  acceptance,  our  business,  results  of 
operations and financial condition could be adversely affected. 

If we are unable to enhance and deploy our cloud-based offerings while continuing to effectively offer 
our on-premise offerings, our business and operating results could be adversely affected. 

Historically,  our  revenue  has  been  driven  predominately  by  our  on-premise  offerings.  For  the  year  ended 
December 31, 2020, $144.5 million, or 59%, of our total revenue was from subscription term-based licenses, 
whereas $79.6 million, or 33%, of our total revenue was from subscription SaaS and support and maintenance. 
For the year ended December 31, 2019, $161.4 million, or 66%, of our total revenue was from subscription 
term-based  licenses  whereas  $63.9  million,  or  26%,  of  our  total  revenue  was  from  subscription  SaaS  and 
support and maintenance. For the year ended December 31, 2018, $133.7 million, or 66%, of our total revenue 
was  from  subscription  term-based  licenses  whereas  $51.3  million,  or  25%,  of  our  total  revenue  was  from 
subscription SaaS and support and maintenance. The remainder of our revenue, or $19.5 million, $17.6 million 
and $16.6 million for the years ended December 31, 2020, 2019 and 2018, respectively, was attributable to 
professional services and other. All of our revenue from support and maintenance and a portion of our revenue 
from professional services is associated with our on-premise offerings. As a result, for the periods presented, 
the  percentage  of  our  total  revenue  from  all  revenue  sources  associated  with  on-premise  offerings  was 
significantly higher than the percentage of our total revenue based solely on subscription term-based licenses 
and we expect this to remain true for the foreseeable future. We have responded to the increasing market shift 
toward  cloud-based  services  by  developing  and  introducing  additional  cloud-based  IAM  offerings  to  our 
customers. While our customers are increasingly adopting our cloud-based offerings, we expect our customers 
to  continue  to  require  substantial  on-premise  and  hybrid  offerings.  To  support  hybrid  deployment  of  our 
offerings, our developers and support team must be trained on and learn multiple environments in which our 
platform  is  deployed,  which  is  more  expensive  than  supporting  a  cloud-only  offering.  Moreover,  we  must 
engineer our software for on-premise, cloud and hybrid deployments, which we expect will cause us additional 
research and development expense that may impact our operating results. Furthermore, we cannot assure you 
that  the  market  for  cloud-based  offerings  will  develop  at  a  rate  or  in  the  manner  we  expect  or  that  our 
cloud-based offerings will be competitive with those of more established cloud-based providers or other new 
market entrants. We are directing a significant portion of our financial and operating resources to implement a 
robust and secure cloud-based offering for our customers, but even if we continue to make these investments, 
we  may  be  unsuccessful  in  growing  or  implementing  our  cloud-based  offerings  in  a  way  that  competes 
successfully against our current and future competitors and in such event our business, results of operations 
and financial condition could be harmed. In addition, the costs associated with greater adoption of our cloud-

19 

based  offerings  could  harm  our  margins,  making  it  difficult  to  continue  to  justify  the  continued  allocation  of 
resources. Customers may require features and capabilities that our current solutions or solution packages do 
not have and that we may be unable to develop. If we are unable to develop and deploy cloud-based offerings 
alongside on-premise offerings that satisfy customer preferences in a timely and cost-effective manner, it may 
harm  our  ability  to  renew  subscriptions  with  existing  customers  and  to  create  or  increase  demand  for  our 
solutions  or  solution  packages  with  new  customers,  and  may  adversely  impact  our  financial  condition  and 
results of operations. 

We  face  intense  competition,  especially  from  larger,  well-established  companies,  and  we  may  lack 
sufficient financial or other resources to maintain or improve our competitive position. 

The IAM market is intensely competitive, and we expect competition to increase in the future from established 
competitors and new market entrants. We face competition from (1) legacy providers, (2) cloud-only providers 
and (3) homegrown solutions. Legacy providers include Broadcom, IBM and Oracle, among others. We also 
compete with cloud-only providers, such as Okta and OneLogin that primarily focus on the workforce use case. 
Microsoft also competes in our market and has tied its identity services to both its Azure and Office365 offerings. 
With the recent increase in large merger and acquisition transactions in the technology industry, particularly 
transactions involving cloud-based technologies, there is a greater likelihood that we will compete with other 
large technology companies in the future. For example, Amazon or Google could acquire or develop an IAM or 
identity security platform that competes directly with our solutions. These companies have significant name 
recognition, considerable resources and existing IT infrastructures and powerful economies of scale and scope, 
which allow them to rapidly develop and deploy new solutions.  Many  of  our  existing  competitors  have,  and 
some  of  our  potential  competitors  could  have,  substantial  competitive  advantages  such  as  greater  name 
recognition  and  longer  operating  histories,  larger  sales  and  marketing  budgets  and  resources,  broader 
distribution  and  established  relationships  with  channel  partners  and  customers,  greater  customer  support 
resources, greater resources to make acquisitions, lower labor and development costs, larger and more mature 
intellectual property portfolios and substantially greater financial, technical and other resources. 

In  addition,  some  of  our  larger  competitors  have  substantially  broader  product  offerings  and  leverage  their 
relationships  based  on  other  products  they  offer  or  incorporate  functionality  into  existing  products  to  gain 
business in a manner that discourages users from purchasing our solutions or solution packages, including 
through  selling  at  zero  or  negative  margins,  product  bundling  or  closed  technology  platforms.  Potential 
customers may also prefer to purchase from their existing suppliers rather than a new supplier regardless of 
product performance or features. Our larger competitors often have broader product lines and market focus 
and are less susceptible to downturns in a particular market. Our competitors may also seek to repurpose their 
existing offerings to provide identity solutions with subscription models. Additionally, start-up companies that 
innovate and large competitors that are making significant investments in research and development may invent 
similar or superior products and technologies that compete with our solutions or solution packages. 

Consolidation in the markets in which we compete may affect our competitive position. This is particularly true 
in circumstances where customers are seeking to obtain a broader set of solutions and services than we are 
currently able to provide. In addition, some of our competitors may enter into new alliances with each other or 
may establish or strengthen cooperative relationships with system integrators, third-party consulting firms or 
other  parties.  Any  such  consolidation,  acquisition,  alliance  or  cooperative  relationship  could  lead  to  pricing 
pressure and loss of market share and could result in a competitor with greater financial, technical, marketing, 
service and other resources, all of which could harm our ability to compete. Furthermore, organizations may be 
more willing to incrementally add solutions to their existing infrastructure from competitors than to replace their 
existing infrastructure with our solutions or solution packages. These competitive pressures in our market or 
our  failure  to  compete  effectively  may  result  in  fewer  orders  and  reduced  revenue  and  gross  margins.  Any 
failure to meet and address these factors could adversely affect our business, results of operations and financial 
condition. 

20 

The  novel  COVID-19  pandemic  could  materially  adversely  affect  our  business,  operating  results, 
financial condition and prospects. 

The severity, magnitude and duration of the current COVID-19 pandemic is uncertain and rapidly changing. The 
COVID-19 pandemic has resulted in authorities implementing numerous measures to try to contain the virus, 
such as travel bans and restrictions, quarantines, shelter in place orders and shutdowns. These measures have 
impacted and may further impact all or portions of our facilities, workforce and operations, the behavior of our 
customers and consumers and the operations of our respective vendors and suppliers. Concern over the impact 
of COVID-19 has delayed the purchasing decisions of prospective Ping Identity customers and caused certain 
customers to opt for shorter contract durations. While governmental authorities have taken measures to try to 
contain  the  COVID-19  pandemic,  there  is  considerable  uncertainty  regarding  such  measures  and  potential 
future measures. There is no certainty that measures taken by governmental authorities will be sufficient to 
mitigate  the  risks  posed  by  the  COVID-19  pandemic,  and  our  ability  to  perform  critical  functions  could  be 
harmed. 

While most of our operations can be performed remotely, there is no guarantee that we will be as effective 
while working remotely because our team is dispersed, many employees may have additional personal needs 
to  attend  to  (such  as  looking  after  children  as  a  result  of  school  closures  or  family  who  become  sick),  and 
employees may become sick themselves and be unable to work. Decreased effectiveness of our team could 
adversely affect our results due to our inability to meet in person with potential customers, cancellation and 
inability to participate in conferences and other industry events that lead to sales generation, longer time periods 
to review and approve work product and a corresponding reduction in innovation, longer time to respond to 
platform  performance  issues,  or  other  decreases  in  productivity  that  could  seriously  harm  our  business. 
Significant management time and resources may be diverted from our ordinary business operations in order to 
develop, implement and manage workplace safety strategies and conditions as we attempt to return to office 
workplaces. Further, we may decide to postpone or cancel planned investments in our business in response to 
changes in our business as a result of the spread of COVID-19, or we may have to reduce headcount in certain 
areas of our business as a result of the economic impact of COVID-19, which may impact our ability to respond 
to our customers’ needs and fulfill contractual obligations. In addition, as  a result of financial or operational 
difficulties, our suppliers, system integrators and channel partners may experience delays or interruptions in 
their ability to provide services to us or our customers, if they are able to do so at all, which could interrupt our 
customers’ access to our services which could adversely affect their perception of our platform’s reliability and 
result in increased liability exposure. We rely upon third parties for certain critical inputs to our business and 
solutions, such as data centers and technology infrastructure. Any disruptions to services provided to us by 
third parties that we rely upon to provide our solutions, including as a result of actions outside of our control, 
could significantly impact the continued performance of such solutions. This uncertain environment may also 
lead  to  increased  cyber  and  fraud  risk  related  to  COVID-19,  as  cybercriminals  attempt  to  profit  from  the 
disruption, given the increase in online transaction activity. The dispersed nature of our workforce may also 
increase our cyber and fraud risk as our information technology and security teams must manage and secure 
equipment used by our employees remotely, and with our employees working more independently, there are 
increased opportunities for humor error. We could experience direct financial loss, or be exposed to contractual 
or reputational liability, if we were affected by cyber security attacks. 

The COVID-19 pandemic has also significantly increased economic and demand uncertainty, and has led to 
disruption and volatility in the global capital markets, which can increase the cost of capital and adversely impact 
access to capital. The COVID-19 pandemic has caused an economic slowdown, and it is possible that it could 
cause a global recession. The COVID-19 pandemic has caused a general decrease in consumer spending and 
decrease in consumer confidence. Our revenue, results of operations and cash flows depend on the overall 
demand for our solutions and solution packages. Concerns about the systemic impact of a potential widespread 
recession (in the United States or internationally), geopolitical issues or the availability and cost of credit have 
led to increased market volatility, decreased consumer confidence and diminished growth expectations in the 
U.S. economy and abroad, which in turn could result in reductions in IT, IAM and identity security spending by 
our existing and prospective customers, while also disrupting sales channels, marketing activities and supply 
chains for an unknown period of time until the outbreak is contained. Some of our customers have experienced 
and may continue to experience financial hardship that may result in delayed or uncollectible payments. To add 
to the uncertainty, it is unclear when an economic recovery could start and what a recovery will look like after 

21 

this unprecedented shutdown of the economy. All of these factors are expected to have a negative impact on 
our revenue, cash flows and results of operations. 

The severity, magnitude and duration of the current COVID-19 pandemic is uncertain, rapidly changing and 
hard  to  predict  and  depends  on  events  beyond  our  knowledge  or  control.  These  and  other  impacts  of  the 
COVID-19 pandemic could have the effect of heightening many of the other risks described in the “Risk Factors” 
section, such as those relating to our reputation, product sales, results of operations or financial condition. We 
might not be able to predict or respond to all impacts on a timely basis to prevent near- or long-term adverse 
impacts to our results. As a result, we cannot at this time predict the impact of the COVID-19 pandemic, but it 
could have a material adverse effect on our business, results of operations, financial condition and cash flows. 

A  network  or  data  security  incident  may  allow  unauthorized  access  to  our  network  or  data  or  our 
customers’  data,  harm  our  reputation,  create  additional  liability  and  adversely  impact  our  financial 
results. 

Increasingly, companies are subject to a wide variety of attacks on their networks and systems. In addition to 
threats from traditional computer hackers, malicious code (such as malware, viruses, worms and ransomware), 
employee theft or misuse, password spraying, phishing and distributed denial-of-service (“DDOS”) attacks, we 
now also face threats from sophisticated nation-state and nation-state supported actors who engage in attacks 
(including advanced persistent threat intrusions) that add to the risks to our internal networks, our platform, our 
third-party  service  providers  and  our  customers’  systems  and  the  information  that  they  store  and  process. 
Despite significant efforts to create security barriers to safeguard against such threats, it is virtually impossible 
for us to entirely mitigate these risks. As a well-known provider of IAM solutions, we pose an attractive target 
for such attacks. The security measures we have integrated into our internal networks and platform, which are 
designed  to  detect  unauthorized  activity  and  prevent  or  minimize  security  breaches,  may  not  function  as 
expected  or  may  not  be  sufficient  to  protect  our  internal  networks  and  platform  against  certain  attacks.  In 
addition, techniques used to sabotage or obtain unauthorized access to networks in which data is stored or 
through which data is transmitted change frequently and generally are not recognized until launched against a 
target.  As  a  result,  we  may  be  unable  to  anticipate  these  techniques  or  implement  adequate  preventative 
measures to prevent an electronic intrusion into our networks. 

If a breach of customer data security or unauthorized access to customer systems through our platform were 
to occur, as a result of third-party action, employee error, malfeasance or otherwise, and the confidentiality, 
integrity or availability of our customers’ data or systems was disrupted, we could incur significant liability to our 
customers and to individuals or businesses whose information we process, and our platform may be perceived 
as less desirable, which could negatively affect our business and damage our reputation. In such event, the 
potential  liability  exposure  to  our  customers  under  our  contracts  could  significantly  exceed  the  revenue 
associated  with  those  contracts.  Our  ability  to  retain  existing  customers,  expand  use  case  and  solution  or 
solution  package  penetration  with  existing  customers  and  acquire  new  customers  is  dependent  upon  our 
reputation  as  a  trusted  intelligent  security  provider.  The  importance  of  our  reputation  in  retaining  existing 
business and acquiring new business is heightened by our focus on enterprise customers. In addition, we have 
a  number  of  customers  that  operate  in  highly-regulated  industries  where  our  customers’  data  is  particularly 
sensitive,  such  as  financial  services  and  healthcare.  A  network  or  security  breach  could  damage  our 
relationships with customers, result in the loss of customers across one or more use case, solution or solution 
package and make it more challenging to acquire new customers and such damage would likely be heightened 
in  the  event  a  network  or  security  breach  occurred  in  the  highly-regulated  industries  we  serve.  Because 
techniques used to obtain unauthorized access to, or sabotage, systems change frequently and may not be 
recognized until launched against a target, we and our customers may be unable to anticipate these techniques 
or implement adequate preventive measures. 

In addition, security incidents impacting our platform or the systems of our third-party service providers could 
result in a risk of loss or unauthorized access to or disclosure of the information we process on behalf of our 
customers. This, in turn, could require notification under applicable data privacy regulations, and could lead to 
litigation,  governmental  audits  and  investigations  and  possible  liability,  damage  our  relationships  with  our 
existing customers, trigger indemnification and other contractual obligations, cause us to incur investigation, 

22 

mitigation  and  remediation  expenses,  and  have  a  negative  impact  on  our  ability  to  attract  and  retain  new 
customers. Furthermore, any such incident, including a breach of our customers’ systems, could compromise 
our networks or networks secured by our solutions, creating system disruptions or slowdowns and exploiting 
security vulnerabilities of our or our customers’ networks, and the information stored on our or our customers’ 
systems could be accessed or disclosed without authorization, altered, lost or stolen, which could subject us to 
liability and cause us financial harm. An actual or perceived breach of our networks, our customers’ networks 
or  other  networks  secured  by  our  solutions,  whether  or  not  due  to  a  vulnerability  in  our  platform,  may  also 
undermine confidence in our platform or our industry and result in expenditure of significant resources in efforts 
to  analyze,  correct,  eliminate  or  work  around  errors  or  defects,  delayed  or  lost  revenue,  delay  in  the 
development or release of new solutions, solution packages or services, an increase in collection cycles for 
accounts  receivable,  damage  to  our  brand  and  reputation,  negative  publicity,  loss  of  channel  partners, 
customers  and  sales,  increased  costs  to  remedy  any  problem,  increased  insurance  expense  and  costly 
litigation. In addition, if a high-profile security incident occurs with respect to another IAM solution provider, our 
customers and potential customers may lose trust in the value of the IAM solution business model generally, 
including the security of our solutions, which could adversely impact our ability to retain existing customers or 
attract new ones, potentially causing a negative impact on our business. Any of these negative outcomes could 
adversely  impact  market  acceptance  of  our  solutions  or  solution  packages  and  could  adversely  affect  our 
business, results of operations and financial condition. 

Third parties may attempt to fraudulently induce employees or customers into disclosing sensitive information 
such  as  user  names,  passwords  or  other  information  or  otherwise  compromise  the  security  of  our  internal 
networks, electronic systems and/or physical facilities or those of our third-party service providers, in order to 
gain access to our data or our customers’ data, which could result in significant legal and financial exposure, a 
loss of confidence in the security of our platform, interruptions or malfunctions in our operations, and, ultimately, 
harm  to  our  future  business  prospects  and  revenue.  We  may  be  required  to  expend  significant  capital  and 
financial resources to protect against such threats or to alleviate problems caused by breaches in security. 

Our future revenue and operating results will be harmed if we are unable to acquire new customers, if 
our customers do not renew their arrangements with us, or if we are unable to expand sales to our 
existing customers or develop new solutions and solution packages that achieve market acceptance. 

To continue to grow our business, it is important that we continue to acquire new customers. Our success in 
adding new customers depends on numerous factors, including our ability to (1) offer a compelling Intelligent 
Identity Platform and effective solutions and solution packages, (2) execute our sales and marketing strategy, 
(3) attract, effectively train and retain new sales, marketing, professional services and support personnel in the 
markets  we  pursue,  (4) develop  or  expand  relationships  with  channel  partners,  system  integrators  and 
technology partners, (5) expand into new geographies and vertical markets, (6) deploy our platform, solutions 
and solution packages for new customers and (7) provide quality customer support once deployed. 

It is important to our continued growth that our customers renew their arrangements when existing contract 
terms expire. Our customers have no obligation to renew their subscription agreements, and our customers 
may decide not to renew these agreements with a similar contract period, at the same prices and terms or with 
the same or a greater number of identities, or at all. Our customer retention and expansion rates may decline 
or fluctuate as a result of a number of factors, including our customers’ satisfaction with our solutions or solution 
packages, our customer support and professional services, our prices and pricing plans, the competitiveness 
of other IAM solutions and services, reductions in our customers’ spending levels, user adoption of our solutions 
or solution packages, deployment success, utilization rates by our customers, new releases and changes to 
our solutions and/or solution packages. Additionally, new consolidations, acquisitions, alliances or cooperative 
relationships  involving  one  or  more  of  our  customers  may  lead  such  customers  not  to  renew  their  existing 
subscriptions with us. 

Our ability to increase revenue also depends in part on our ability to increase the number of identities managed 
by our platform and sell more use cases, solutions and solution packages to our existing and new customers. 
Our ability to increase sales to existing customers depends on several factors, including their experience with 
implementing our solutions and solution packages and using our platform and the existing solutions they have 

23 

implemented, their ability to integrate our solutions and solution packages with existing technologies and our 
pricing model. As we expand our market reach, we may experience difficulties in gaining traction and raising 
awareness  among  potential  customers  regarding  the  critical  role  that  our  solutions  play  in  securing  their 
businesses and we may face more competitive pressure in such markets. 

If our new solutions and/or solution packages do not achieve adequate acceptance in the market or if we fail to 
effectively incorporate features and capabilities that our customers expect, our competitive position could be 
impaired, and our potential to generate new revenue or to retain existing revenue could be diminished. The 
adverse  effect  on  our  financial  results  may  be  particularly  acute  because  of  the  significant  research, 
development, marketing, sales and other expenses we will have incurred in connection with the new solutions 
and solution packages and our ability to introduce compelling new solutions and solution packages that address 
the requirements of our customers in light of the dynamic IAM market in which we operate. 

If we are unable to successfully acquire new customers, retain our existing customers, expand sales to existing 
customers or introduce new solutions and solution packages, our business, financial condition and operating 
results could be adversely affected. 

If we fail to manage our growth effectively, we may be unable to execute our business plan, maintain 
high levels of service and customer satisfaction or adequately address competitive challenges. 

We have experienced, and may continue to experience, rapid growth and organizational change, which has 
placed, and may continue to place, significant demands on our management and our operational and financial 
resources. Additionally, our organizational structure may become more complex as we improve our operational, 
financial  and  management  controls,  as  well  as  our  reporting  systems  and  procedures.  We  may  require 
significant capital expenditures and the allocation of valuable management resources to grow and change in 
these areas. If we fail to effectively manage our anticipated growth and change, the quality of our platform may 
suffer,  which  could  negatively  affect  our  brand  and  reputation  and  harm  our  ability  to  retain  and  attract 
customers and employees. 

We currently have international operations in the United Kingdom, Canada, Australia, France, Germany, India, 
Israel, the Netherlands and Switzerland, and we may continue to expand our international operations in these 
jurisdictions and/or other countries in the future. Our expansion has placed, and our expected future growth will 
continue to place, a significant strain on our managerial, customer operations, research and development, sales 
and marketing, administrative, financial and other resources. If we are unable to manage our continued growth 
successfully, our business and results of operations could suffer. 

In addition, as we expand our business, it is important that we continue to maintain a high level of customer 
service  and  satisfaction.  As  our  customer  base  continues  to  grow,  we  will  need  to  expand  our  account 
management,  customer  service  and  other  personnel,  and  our  network  of  channel  partners  and  system 
integrators, to provide personalized account management and customer service. If we are not able to continue 
to provide high levels of customer service, our reputation, as well as our business, results of operations and 
financial condition, could be adversely affected. 

We depend on our senior management team and other key employees, and the loss of one or more of 
these  employees  or  an  inability  to  attract  and  retain  other  highly  skilled  employees  could  harm  our 
business. 

Our  success  depends  largely  upon  the  continued  services  of  our  senior  management  team  and  other  key 
employees. We rely on our leadership team in the areas of research and development, operations, security, 
marketing, sales, customer support, general and administrative functions and on individual contributors in our 
research and development and operations functions. From time to time, there may be changes in our executive 
management team resulting from the hiring or departure of executives, which could disrupt our business. We 
do not have employment agreements with our executive officers or other key personnel that require them to 
continue to work for us for any specified period and, therefore, they could terminate their employment with us 
at any time. The loss of one or more the members of our senior management team, or other key employees 

24 

could harm our business. In particular, the loss of services of our founder and Chief Executive Officer, Andre 
Durand,  could  significantly  delay  or  prevent  the  achievement  of  our  strategic  objectives.  Changes  in  our 
executive management team may also cause disruptions in, and harm to, our business. 

Failure to effectively develop and expand our sales and marketing capabilities could harm our ability 
to increase our customer base and achieve broader market acceptance of our solutions and solution 
packages. 

Our ability to increase our customer base and achieve broader market acceptance of our solutions and solution 
packages will depend on our ability to expand our sales and marketing operations. Our business will be harmed 
if our business development efforts do not generate a corresponding increase in revenue. We may not achieve 
anticipated revenue growth from expanding our direct sales force if we are unable to hire and develop talented 
direct sales personnel, if our new direct sales personnel are unable to achieve desired productivity levels in a 
reasonable period of time, or if we are unable to retain our existing direct sales personnel. There is significant 
competition for sales personnel with the advanced sales skills and technical knowledge we need. Selling our 
solutions  and  solution  packages  to  sophisticated  enterprise  customers  requires  particularly  talented  sales 
personnel with the ability to communicate the transformative potential of our platform. 

We must attract and retain highly qualified personnel in order to execute our growth plan. 

Competition for highly qualified personnel is intense, especially for engineers experienced in designing and 
developing software and SaaS offerings and experienced sales professionals. In recent years, recruiting, hiring 
and  retaining  employees  with  expertise  in  our  industry  has  become  increasingly  difficult  as  the  demand  for 
cybersecurity and identity professionals has increased as a result of the recent cybersecurity attacks on global 
corporations  and  governments.  We  have,  from  time  to  time  experienced,  and  we  expect  to  continue  to 
experience, difficulty in hiring and retaining employees with appropriate qualifications. Many of the companies 
with which we compete for experienced personnel have greater resources than we have. If we hire employees 
from competitors or other companies, their former employers may attempt to assert that these employees or 
we have breached certain legal obligations, resulting in a diversion of our time and resources. If we fail to attract 
new personnel or fail to retain and motivate our current personnel, our business and future growth prospects 
could be harmed. 

If there are interruptions or performance problems associated with our technology or infrastructure, 
our  existing  customers  may  experience  service  outages,  and  our  new  customers  may  experience 
delays in the deployment of our platform. 

Our continued growth depends on the ability of our existing and potential customers to access our platform 
24 hours a day, seven days a week, without interruption or degradation of performance. We have in the past 
and may in the future experience disruptions, outages and other performance problems with our infrastructure 
due  to  a  variety  of  factors,  including  infrastructure  changes,  introductions  of  new  functionality,  human  or 
software errors, capacity constraints, DDOS attacks or other security-related incidents. In some instances, we 
may not be able to identify the cause or causes of these performance problems immediately or in short order. 
We  may  not  be  able  to  maintain  the  level  of  service  uptime  and  performance  required  by  our  customers, 
especially during peak usage times and as our solutions and solution packages become more complex and our 
user traffic increases. If our platform is unavailable or if our customers are unable to access our solutions or 
deploy them within a reasonable amount of time, or at all, our business would be harmed. The adverse effects 
of any service interruptions on our reputation and financial condition may be disproportionately heightened due 
to the nature of our business and the fact that our customers expect continuous and uninterrupted access to 
our  solutions  and  have  a  low  tolerance  for  interruptions  of  any  duration.  Since  our  customers  rely  on  our 
solutions to provide and secure access to their IT infrastructures and to support customer-facing applications, 
any outage on our platform would impair the ability of our customers to operate their businesses, which would 
negatively impact our brand, reputation and customer satisfaction. 

Moreover, we depend on services from various third parties to maintain our cloud infrastructure and deploy our 
solutions, such as Amazon Web Services (“AWS”) cloud infrastructure services, which hosts our platform. If a 

25 

service provider fails to provide sufficient capacity to support our platform or otherwise experiences service 
outages, such failure could interrupt our customers’ access to our services, which could adversely affect their 
perception of our platform’s reliability and our revenue. Any disruptions in these services, including as a result 
of actions outside of our control, would significantly impact the continued performance of our solutions. In the 
future, these services may not be available to us on commercially reasonable terms, or at all. Any loss of the 
right  to  use  any  of  these  services  could  result  in  decreased  functionality  of  our  solutions  until  equivalent 
technology is either developed by us or, if available from another provider, is identified, obtained and integrated 
into our infrastructure. If we do not accurately predict our infrastructure capacity requirements, our customers 
could experience service shortfalls. We may also be unable to effectively address capacity constraints, upgrade 
our  systems  as  needed  and  continually  develop  our  technology  and  network  architecture  to  accommodate 
actual and anticipated changes in technology. 

Our platform is accessed by a large number of customers, often at the same time. As we continue to expand 
the number of our customers and solutions and solution packages available to our customers, we may not be 
able  to  scale  our  technology  to  accommodate  the  increased  capacity  requirements,  which  may  result  in 
interruptions or delays in service. In addition, the failure of third-party cloud infrastructure providers, third-party 
internet service providers or other third-party service providers whose services are integrated with our platform 
to meet our capacity requirements could result in interruptions or delays in access to our platform or impede 
our  ability  to  scale  our  operations.  In  the  event  that  our  service  agreements  are  terminated  with  our  cloud 
infrastructure providers, or there is a lapse of service, interruption of internet service provider connectivity or 
damage to such providers’ facilities, we could experience interruptions in access to our platform as well as 
delays and additional expense in arranging new facilities and services. 

Any  of  the  above  circumstances  or  events  may  harm  our  reputation,  cause  customers  to  terminate  their 
agreements with us, impair our ability to obtain subscription renewals from existing customers, impair our ability 
to  grow  our  customer  base,  result  in  the  expenditure  of  significant  financial,  technical  and  engineering 
resources, subject us to financial penalties and liabilities under our service level agreements, and otherwise 
could adversely affect our business, results of operations and financial condition. 

The delivery of our platform depends on AWS cloud infrastructure services. 

Our SaaS offerings are hosted solely in AWS and our other offerings utilize the cloud infrastructure offered by 
AWS. Our operations depend on maintaining the configuration, architecture and interconnection specifications 
required by AWS. Although we have disaster recovery plans that utilize multiple AWS infrastructure locations, 
any incident affecting this infrastructure that may be caused by fire, flood, severe storm, earthquake, power 
loss,  telecommunications  failures,  unauthorized  intrusion,  computer  viruses  and  disabling  devices,  natural 
disasters, war, criminal act, military actions, terrorist attacks and other similar events beyond our control could 
negatively affect our platform. A prolonged AWS service disruption affecting our platform for any of the foregoing 
reasons could damage our reputation with current and potential customers, expose us to liability, cause us to 
lose customers or otherwise harm our business. In addition, since all of our cloud-based offerings utilize AWS 
cloud infrastructure services, in the event of a prolonged AWS services disruption we may not be able to find 
an alternative provider on commercially reasonable terms or in a timely manner, if at all. We may also incur 
significant  costs  for  using  alternative  equipment  or  taking  other  actions  in  preparation  for,  or  in  reaction  to, 
events that damage the AWS services we use. 

AWS enables us to order and reserve server capacity in varying amounts and sizes distributed across multiple 
regions. AWS provides us with computing and storage capacity pursuant to an agreement that continues until 
terminated by either party. AWS may terminate the agreement by providing 30 days prior written notice and 
may,  in  some  cases,  terminate  the  agreement  immediately  for  cause  upon  notice.  If  AWS  terminates  its 
agreement with us, we may be unable to deploy certain of our solutions and our business, results of operations 
and financial condition may be adversely affected. 

In addition, since all of our cloud-based offerings utilize AWS cloud infrastructure resources, our customers’ 
satisfaction with our cloud-based offerings is dependent  in part upon their perceptions and satisfaction with 
AWS cloud infrastructure services. Dissatisfaction with AWS cloud infrastructure services could damage our 

26 

relationships with customers and/or result in the loss of customers across one or more use case, solution or 
solution package. 

Data privacy concerns, evolving regulations of cloud computing, cross-border data transfer restrictions 
and  other  domestic  and  foreign  laws  and  regulations  may  limit  the  use  and  adoption  of,  or  require 
modification  of,  our  solutions,  solution  packages  and  services,  which  could  adversely  affect  our 
business. 

Laws and regulations related to the provision of services on the Internet are increasing, as federal, state and 
foreign governments continue to adopt new laws and regulations addressing data privacy and the collection, 
processing,  storage  and  use  of  personal  information.  Internationally,  many  of  the  jurisdictions  in  which  we 
operate have established their own data security and privacy legal frameworks with which we, or our customers, 
must comply. We have implemented various features and processes intended to enable our customers to better 
comply with applicable privacy and security requirements, but these features and processes do not guarantee 
compliance and may not guard against all potential privacy concerns. 

For  example,  the  European  Union  (the  “EU”)  adopted  the  GDPR,  which  became  effective  and  enforceable 
across all then-current member states of the EU on May 25, 2018. Following the United Kingdom (the “U.K.”) 
withdrawal from the EU on January 31, 2020, pursuant to the transitional arrangements agreed between the 
U.K. and EU, the GDPR continued to have effect in U.K. law, until December 31, 2020, in the same fashion as 
was the case prior to that withdrawal as if the U.K. remained a member state of the EU for such purposes. 
While the GDPR is no longer the law of the U.K. following December 31, 2020, its content falls into the retained 
law created by the European Union (Withdrawal) Act 2018 and U.K. data protection law is expected to remain 
similar  to  the  GDPR.  On  December 24,  2020,  the  EU  and  the  U.K.  reached  a  Trade  and  Cooperation 
Agreement, provisionally applicable since January 1, 2021, which permits continuity in data flows in the same 
manner as prior to the withdrawal of the U.K. until such time as official adequacy determinations can be made 
by the EU and the U.K., and there is no guarantee that an adequacy determination will be reached. The GDPR 
applies to any company established in the EU as well as to those outside the EU if they process personal data 
in relation to the offering of goods or services to individuals in the EU and/or the monitoring of their behavior. 
The GDPR enhances data protection obligations for both processors and controllers of personal data, including 
by  extending  the  rights  available  to  affected  data  subjects,  materially  expanding  the  definition  of  what  is 
expressly noted to constitute personal data, requiring additional disclosures about how personal data is to be 
used,  and  imposing  limitations  on  retention  of  personal  data,  creating  mandatory  data  breach  notification 
requirements in certain circumstances, and establishing onerous new obligations on services providers who 
process personal data simply on behalf of others. Under the GDPR, fines of up to €20 million or up to 4% of an 
undertaking’s  total  worldwide  annual  turnover  of  the  preceding  financial  year,  whichever  is  higher,  may  be 
imposed. In addition to administrative fines, a wide variety of other potential enforcement powers are available 
to competent authorities in respect of potential and suspected violations of the GDPR, including extensive audit 
and inspection rights, and powers to order temporary or permanent bans on all or some processing of personal 
data carried out by noncompliant actors. Given the breadth and depth of changes in data protection obligations, 
complying with its requirements has caused us to expend significant resources and such expenditures are likely 
to  continue  into  the  near  future  as  we  respond  to  new  interpretations,  additional  guidance  and  potential 
enforcement  actions  and  patterns,  and  as  we  continue  to  negotiate  data  processing  agreements  with  our 
customers and business partners. While we have taken steps to comply with the GDPR, and implementing 
legislation  in  applicable  member  states,  including  by  seeking  to  establish  appropriate  lawful  bases  for  the 
various processing activities we carry out as a controller, reviewing our security procedures, and entering into 
data processing agreements with relevant customers and business partners, we cannot assure you that our 
efforts  to  achieve  and  remain  in  compliance  have  been,  and/or  will  continue  to  be,  fully  successful.  We 
submitted a report to the Information Commissioner’s Office located in the U.K. within the month preceding the 
filing of this Form 10-K due to the mishandling of personal data by us of certain of our current and former UK 
employees. While we do not believe there will be any material impact from this incident, we cannot assure you 
that similar incidents with potentially greater impact will not occur in the future. 

In the United States, California enacted the CCPA on June 28, 2018, which took effect on January 1, 2020. 
The CCPA gives California residents expanded rights to access and delete their personal information, opt out 

27 

of certain personal information sharing and receive detailed information about how their personal information 
is used. The CCPA provides for civil penalties for violations, as well as a private right of action for data breaches 
that is expected to increase data breach litigation. The CCPA may increase our compliance costs and potential 
liability. Some observers have noted that the CCPA could mark the beginning of a trend toward more stringent 
privacy legislation in the U.S., which could increase our potential liability and adversely affect our business. 

Privacy and data protections laws and regulations are subject to new and differing interpretations and there 
may be significant inconsistency in laws and regulations among the jurisdictions in which we operate or provide 
our SaaS offerings. Legal and other regulatory requirements could restrict our ability to store and process data 
as part of our SaaS offerings, or, in some cases, impact our ability to provide our SaaS offerings in certain 
jurisdictions. Our inability to provide our offerings in certain jurisdictions, particularly China and Russia, as a 
result of their local data privacy frameworks may result in the loss of business opportunities from customers 
operating  in,  or  seeking  to  expand  into,  those  jurisdictions.  In  addition,  we  may  seek  to  engage  third  party 
support providers in certain jurisdictions in order to comply with our customers’ data privacy concerns and such 
engagements may be costly. 

Privacy and data protection laws and regulations may also impact our customers’ ability to deploy certain of 
our solutions and solution packages globally, to the extent they utilize our solutions and solution packages for 
storing personal information that they process. Additionally, if third parties that we work with violate applicable 
laws or our policies, such violations may also put our customers’ information at risk and could in turn have an 
adverse effect on our business. The costs of compliance with, and other burdens imposed by, data privacy 
laws, regulations and standards may require resources to create new solutions or solution packages or modify 
existing solutions or solution packages, could lead to us being subject to significant fines, penalties or liabilities 
for noncompliance, could lead to complex and protracted contract negotiations with respect to privacy and data 
protection terms, and may slow the pace at which we close sales transactions, any of which could harm our 
business. 

The data protection landscape is rapidly evolving, and we expect that there will continue to be new proposed 
laws,  regulations  and  industry  standards  concerning  privacy,  data  protection  and  information  security.  We 
cannot yet determine the impact that such future laws, regulations and standards may have on our business. 
Such  laws  and  regulations  are  often  subject  to  differing  interpretations  and  may  be  inconsistent  among 
jurisdictions. Any failure or perceived failure by us to comply with federal, state or foreign laws or regulations, 
industry  standards,  contractual  obligations  or  other  legal  obligations,  with  respect  to  any  security  incident, 
whether or not resulting in unauthorized access to, or acquisition, release or transfer of personal data or other 
data, may result in governmental enforcement actions and prosecutions, private litigation, fines and penalties, 
friction in our customer relationships or adverse publicity, and could cause our customers to lose trust in us, 
which could have an adverse effect on our reputation and business. 

Around the world, there are numerous lawsuits in process against various technology companies that process 
personal  data.  If  those  lawsuits  are  successful,  it  could  increase  the  likelihood  that  we  may  be  exposed  to 
liability  for  our  own  policies  and  practices  concerning  the  processing  of  personal  data  and  could  hurt  our 
business. Furthermore, the costs of compliance with,  and other burdens imposed by, laws, regulations and 
policies concerning privacy and data security that are applicable to the businesses of our customers may limit 
the use and adoption of our platform and reduce overall demand for it. 

In  addition,  if  our  platform  is  perceived  to  cause,  or  is  otherwise  unfavorably  associated  with,  violations  of 
privacy or data security requirements, it may subject us or our customers to public criticism and potential legal 
liability.  Existing  and  potential  laws  and  regulations  concerning  privacy  and  data  security  and  increasing 
sensitivity of consumers to unauthorized processing of personal data may create negative public reactions to 
technologies, solutions, solution packages and services such as ours. Public concerns regarding personal data 
processing, privacy and security may cause some of our customers’ end users to be less likely to visit their 
websites or otherwise interact with them. If enough end users choose not to visit our customers’ websites or 
otherwise interact with them, our customers could stop using our platform. This, in turn, may reduce the value 
of our service and slow or eliminate the growth of our business. 

28 

Our continued development of AI and ML is dependent, in part, on our customers’ willingness to allow us to 
use their data to develop the necessary algorithms. Concerns about data privacy may discourage customers 
from allowing us to use their data in this manner, which may limit our ability to continue to leverage AI and ML 
in the Ping Intelligent Identity Platform. 

Our quarterly operating results and other metrics are likely to vary significantly and be unpredictable, 
which could cause the trading price of our stock to decline. 

Our operating results and other metrics have historically varied from period to period, and we expect that they 
will continue to do so as a result of a number of factors, many of which are outside of our control and may be 
difficult to predict, including: 

• 

• 

• 

• 

• 

• 

the  level  of  demand  for  our  solutions  and  solution  packages,  including  our  newly-introduced 
solutions and offering of solution packages, and the level of perceived urgency regarding security 
threats and compliance requirements; 

the timing and use of new subscriptions and renewals of existing subscriptions; 

the mix of cloud and on-premise offerings sold and the associated contract term; 

the extent to which customers subscribe for additional solutions or solution packages, or increase 
the number of identities or use cases; 

significant security breaches of, technical difficulties with, or interruptions to, the delivery and use 
of our offerings; 

customer  budgeting  cycles  and  seasonal  buying  patterns  where  our  customers  often  time  their 
purchases and renewals of our solutions or solution packages to coincide with their fiscal year end, 
which is typically June 30 or December 31; 

•  any  changes  in  the  competitive  landscape  of  our  industry,  including  consolidation  among  our 

competitors, customers, partners or resellers; 

• 

timing of costs and expenses during a quarter; 

•  deferral of orders in anticipation of new solutions, solution packages or enhancements announced 

by us or our competitors; 

•  price competition; 

• 

• 

• 

changes in renewal rates and terms in any quarter; 

costs related to the acquisition of businesses, talent, technologies or intellectual property by us, 
including potentially significant amortization costs and possible write-downs; 

litigation-related costs, settlements or adverse litigation judgments; 

•  any  disruption  in  our  sales  channels  or  termination  of  our  relationship  with  channel  and  other 

strategic partners; 

•  general economic conditions, both domestically and in our foreign markets, and related changes 

to currency exchange rates; 

29 

• 

• 

insolvency or credit difficulties confronting our customers, affecting their ability to purchase or pay 
for our solutions and solution packages; and 

future accounting pronouncements or changes in our accounting policies. 

Any one of the factors above or the cumulative effect of some of the factors referred to above may result in 
significant fluctuations in our financial and other operating results, including fluctuations in our key metrics. This 
variability  and  unpredictability  could  result  in  our  failing  to  meet  the  expectations  of  securities  analysts  or 
investors for any period. If we fail to meet or exceed such expectations for these or any other reasons, the 
market price of our shares could fall substantially and we could face costly lawsuits, including securities class 
action suits. In addition, a significant percentage of our operating expenses are fixed in nature and based on 
forecasted  revenue  and  cash  flow  trends.  Accordingly,  in  the  event  of  revenue  shortfalls,  we  are  generally 
unable to mitigate the negative impact on margins or other operating results in the short term. 

We may fail to meet or exceed the expectations of securities analysts and investors, and the market price for 
our  common  stock  could  decline.  If  one  or  more  of  the  securities  analysts  who  cover  us  change  their 
recommendation  regarding  our  stock  adversely,  the  market  price  for  our  common  stock  could  decline. 
Additionally, our stock price may be based on expectations, estimates or forecasts of our future performance 
that may be unrealistic or may not be achieved. Further, our stock price may be affected by financial media, 
including press reports and blogs. 

Our revenue recognition policy and other factors may distort our financial results in any given period 
and make them difficult to predict. 

Under accounting standards update No. 2014-09 (Topic 606), Revenue from Contracts with Customers (“ASC 
606”), we recognize revenue when our customer obtains control of goods or services in an amount that reflects 
the consideration that we expect to receive in exchange for those goods or services. Our subscription revenue 
includes  subscription  term-based  license  revenue,  which  is  recognized  when  we  transfer  control  of  the 
term-based license to the customer, and subscription SaaS and support and maintenance revenue, which is 
recognized ratably over the contract period. Because subscription term-based license revenue is recognized 
upfront, a single, large license in a given period may distort our operating results for that period. In contrast, the 
impact of agreements that are recognized ratably may take years to be fully reflected in our financial statements. 
Consequently,  a  significant  increase  or  decline  in  our  subscription  SaaS  and  support  and  maintenance 
contracts in any one quarter will not be fully reflected in the results for that quarter, but will affect our revenue 
in future quarters. This also makes it challenging to forecast our revenue for future periods, as both the mix of 
solutions,  solution  packages  and  services  we  will  sell  in  a  given  period,  as  well  as  the  size  of  contracts,  is 
difficult to predict. 

Furthermore, the presentation of our financial results requires us to make estimates and assumptions that may 
affect revenue recognition. In some instances, we could reasonably use different estimates and assumptions, 
and changes in estimates are likely to occur from period to period. See “Item 8. Financial Statements — Note 
2. Summary of Significant Accounting Policies.” 

Given  the  foregoing  factors,  our  actual  results  could  differ  significantly  from  our  estimates,  comparing  our 
revenue and operating results on a period-to-period basis may not be meaningful, and our past results may not 
be indicative of our future performance. 

If we fail to enhance our brand cost-effectively, our ability to expand our customer base will be impaired 
and our business, results of operations and financial condition may be adversely affected. 

We believe that developing and maintaining awareness of our brand in a cost-effective manner is critical to 
achieving widespread acceptance of our existing and future solutions and solution packages and is an important 
element  in  attracting  new  customers.  We  believe  that  the  importance  of  brand  recognition  will  increase  as 
competition in our market increases. Successful promotion of our brand will depend largely on the effectiveness 
of  our  marketing  efforts  and  on  our  ability  to  develop  and  deploy  high-quality,  reliable  and  differentiated 

30 

solutions and solution packages to customers. In the past, our efforts to build our brand have involved significant 
expense.  Brand  promotion  activities  may  not  yield  increased  revenue,  and  even  if  they  do,  any  increased 
revenue  may  not  offset  the  expense  we  incur  in  building  our  brand.  If  we  fail  to  successfully  promote  and 
maintain our brand, or incur substantial expense in an unsuccessful attempt to promote and maintain our brand, 
we  may  fail  to  attract  new  customers  or  retain  our  existing  customers  to  the  extent  necessary  to  realize  a 
sufficient return on our brand-building efforts, and our business, results of operations and financial condition 
could be adversely affected. 

We are subject to anti-corruption, anti-bribery and similar laws, and non-compliance with such laws 
can subject us to criminal penalties or significant fines and harm our business and reputation. 

We are subject to anti-corruption and anti-bribery and similar laws, such as the U.S. Foreign Corrupt Practices 
Act of 1977, as amended (the “FCPA”), the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the 
U.S. Travel Act, the USA PATRIOT Act, the U.K. Bribery Act 2010 and other anti-corruption, anti-bribery and 
anti-money laundering laws in countries in which we conduct activities. Anti-corruption and anti-bribery laws 
have been enforced aggressively in recent years and are interpreted broadly and prohibit companies and their 
employees  and  agents  from  promising,  authorizing,  making,  offering,  soliciting,  or  accepting,  directly  or 
indirectly, improper payments or other improper benefits to or from any person whether in the public or private 
sector.  As  we  increase  our  international  sales  and  business,  our  risks  under  these  laws  may  increase. 
Noncompliance with these laws could subject us to investigations, sanctions, settlements, prosecution, other 
enforcement actions, disgorgement of profits, significant fines, damages, other civil and criminal penalties or 
injunctions, adverse media coverage and other consequences. Any investigations, actions or sanctions could 
adversely affect our business, results of operations and financial condition. 

We are subject to governmental export and import controls and economic sanctions laws that could 
impair  our  ability  to  compete  in  international  markets  and  subject  us  to  liability  if  we  are  not  in  full 
compliance with applicable laws. 

Our business activities are subject to various restrictions under U.S. export and import controls and trade and 
economic sanctions laws, including the U.S. Commerce Department’s Export Administration Regulations, U.S. 
Customs regulations and various economic and trade sanctions regulations maintained by the U.S. Treasury 
Department’s  Office  of  Foreign  Assets  Control.  U.S. export  control  laws  and  U.S.  economic  sanctions  laws 
include prohibitions on the sale or supply of certain products and services to U.S. embargoed or sanctioned 
countries,  governments,  persons  and  entities.  Changes  in  our  solutions,  solution  packages  or  services  or 
changes  in  applicable  export  or  import  regulations  may  create  delays  in  the  introduction  and  sale  of  our 
solutions and solution packages in international markets, prevent our customers with international operations 
from  deploying  our  solutions  or  solution  packages  or,  in  some  cases,  prevent  the  export  or  import  of  our 
solutions or solution packages to certain countries, governments, or persons altogether. Any decreased use of 
our  solutions  and  solution  packages  or  limitation  on  our  ability  to  export  or  sell  our  solutions  and  solution 
packages would likely adversely affect our business. 

Furthermore, we incorporate encryption technology into certain of our solutions. U.S. export control laws require 
authorization  for  the  export  of  encryption  items.  In  addition,  various  countries  regulate  the  import  of  certain 
encryption technology, including through import permitting and licensing requirements, and have enacted laws 
that could limit our ability to deploy our solutions, solution packages and services or could limit our customers’ 
ability  to  implement  our  offerings  and  services  in  those  countries.  Obtaining  the  necessary  authorizations, 
including any required license, for a particular transaction may be time-consuming, is not guaranteed, and may 
result in the delay or loss of sales opportunities. 

Although we take precautions to prevent our solutions and solution packages from being provided in violation 
of U.S. export control and economic sanctions laws, our solutions and solution packages may have been in the 
past,  and  could  in  the  future  be,  provided  inadvertently  in  violation  of  such  laws.  If  we  fail  to  comply  with 
U.S. export control and economic sanctions laws and regulations, we and certain of our employees could be 
subject to civil or criminal penalties, including the possible loss of export privileges and monetary penalties. In 

31 

addition,  violations  of  such  laws  could  result  in  negative  consequences  to  us,  including  government 
investigations, penalties and harm to our reputation. 

We function as a HIPAA “business associate” for certain of our customers and, as such, are subject to 
strict privacy and data security requirements. If we fail to comply with any of these requirements, we 
could be subject to significant liability, all of which can adversely affect our business as well as our 
ability to attract and retain new customers. 

The  Health  Insurance  Portability  and  Accountability  Act  of  1996,  as  amended  by  the  Health  Information 
Technology for Economic and Clinical Health Act (“HITECH”) and their respective implementing regulations, 
(“HIPAA”),  imposes  specified  requirements  relating  to  the  privacy,  security  and  transmission  of  individually 
identifiable  health  information.  Among  other  things,  HITECH  makes  HIPAA’s  security  standards  directly 
applicable to “business associates.” We function as a business associate for certain of our customers that are 
HIPAA covered entities and service providers, and in that context we are regulated as a business associate for 
the purposes of HIPAA. If we are unable to comply with our obligations as a HIPAA business associate, we 
could face substantial civil and even criminal liability. HITECH imposes four tiers of civil monetary penalties and 
gives state attorneys general authority to file civil actions for damages or injunctions in federal courts to enforce 
the federal HIPAA laws and seek attorneys’ fees and costs associated with pursuing federal civil actions. In 
addition, many state laws govern the privacy and security of health information in certain circumstances, many 
of which differ from HIPAA and each other in significant ways and may not have the same effect. 

As  a  business  associate,  we  are  required  by  HIPAA  to  maintain  HIPAA-compliant  business  associate 
agreements  with  our  customers  that  are  HIPAA  covered  entities  and  service  providers,  as  well  as  our 
subcontractors that access, maintain, create or transmit individually identifiable health information on our behalf 
for the rendering of services to our HIPAA covered entity and service provider customers. These agreements 
impose stringent data security and other obligations on us. If we or our subcontractors are unable to meet the 
requirements  of  any  of  these  business  associate  agreements,  we  could  face  contractual  liability  under  the 
applicable business associate agreement as well as possible civil and criminal liability under HIPAA, all of which 
can  have  an  adverse  impact  on  our  business  and  generate  negative  publicity,  which,  in  turn,  can  have  an 
adverse impact on our ability to attract and retain customers. 

We may be the subject of various legal proceedings which could have a material adverse effect on our 
business, financial condition or results of operations. 

In the ordinary course of business, we may be involved in various litigation matters, including but not limited to 
commercial  disputes,  employee  claims  and  class  actions,  and  from  time  to  time  may  be  involved  in 
governmental or regulatory investigations or similar matters arising out of our current or future business. Any 
claims asserted against us, regardless of merit or eventual outcome, could harm our reputation and have an 
adverse  impact  on  our  relationship  with  our  customers  and  other  third  parties  and  could  lead  to  additional 
related  claims.  Certain  claims  may  seek  injunctive  relief,  which  could  disrupt  the  ordinary  conduct  of  our 
business and operations or increase our cost of doing business. Our insurance or indemnities may not cover 
all claims that may be asserted against us, and any claims asserted against us, regardless of merit or eventual 
outcome, may harm our reputation and cause us to expend resources in our defense. Furthermore, there is no 
guarantee that we will be successful in defending ourselves in future litigation or similar matters under various 
laws. Should the ultimate judgments or settlements in any future litigation or investigation significantly exceed 
our insurance coverage, they could adversely affect our business, results of operations and financial condition. 

Our sales cycle is frequently long and unpredictable, and our sales efforts require considerable time 
and expense. 

Since we primarily focus on selling our solutions and solution packages to enterprises, the timing of our sales 
can  be  difficult  to  predict.  We  and  our  channel  partners  are  often  required  to  spend  significant  time  and 
resources  to  better  educate  and  familiarize  potential  customers  with  the  value  proposition  of  our  platform, 
solutions and solution packages. Customers often view the purchase of our solutions and solution packages 
as  a  strategic  decision  and  significant  investment  and,  as  a  result,  frequently  require  considerable  time  to 

32 

evaluate, test and qualify our platform, solutions and solution packages prior to purchasing our solutions and/or 
solution packages. In particular, for customers in highly-regulated industries, the selection of a security solution 
provider is a critical business decision due to the sensitive nature of these customers’ data, which results in 
particularly extensive evaluation prior to the selection of information security vendors. During the sales cycle, 
we expend significant time and money on sales and marketing and contract negotiation activities, which may 
not result in a sale. Additional factors that may influence the length and variability of our sales cycle include: 

• 

• 

• 

• 

• 

the discretionary nature of purchasing and budget cycles and decisions; 

lengthy purchasing approval processes; 

the industries in which our customers operate; 

the evaluation of competing solutions and solution packages during the purchasing process; 

time, complexity and expense involved in replacing existing solutions; 

•  announcements  or  planned  introductions  of  new  solutions  and  solution  packages,  features  or 
functionality by our competitors or of new solutions, solution packages or offerings by us; and 

•  evolving functionality demands. 

If our efforts in pursuing sales and customers are unsuccessful, or if our sales cycles lengthen, our revenue 
could  be  lower  than  expected,  which would  adversely  affect  our  business,  results  of  operations  or  financial 
condition. 

Our growth strategy includes the acquisition of other businesses or technologies, and we may not be 
able to identify suitable acquisition targets or otherwise successfully implement our growth strategy. 

In order to expand our business, we have made several acquisitions of businesses, products and technologies 
and  expect  to  continue  making  similar  acquisitions  and  possibly  larger  acquisitions  as  part  of  our  growth 
strategy.  The  success  of  our  future  growth  strategy  will  depend  in  part  on  our  ability  to  identify,  negotiate, 
complete and integrate the acquisition of businesses or technologies and, if necessary, to obtain satisfactory 
debt  or  equity  financing  to  fund  those  acquisitions.  We  expect  to  continue  evaluating  potential  strategic 
acquisitions  of  businesses,  assets  and  technologies.  However,  we  may  not  be  able  to  identify  suitable 
candidates,  negotiate  appropriate  or  favorable  acquisition  terms,  obtain  financing  that  may  be  needed  to 
consummate such transactions or complete proposed acquisitions. Further, there is significant competition for 
acquisition and expansion opportunities in the IAM industry. 

Acquisitions  are  inherently  risky,  and  any  acquisitions  we  complete  may  not  be  successful.  Our  past 
acquisitions and any acquisitions that we may undertake in the future involve numerous risks, including, but not 
limited to, the following: 

•  difficulties  in  integrating  and  managing  the  operations,  personnel,  procedures,  IT  systems, 

technologies and the systems and solutions of the companies we acquire; 

•  diversion of our management’s attention from normal daily operations of our business; 

•  potential loss of key employees, management and engineers of the companies we acquire; 

•  our inability to maintain the key business relationships and the reputations of the businesses we 

acquire; 

33 

• 

the price we pay for any business, asset or technology acquired may overstate the value of that 
business, asset or technology or otherwise be too high; 

•  uncertainty  of  entry  into  markets  in  which  we  have  limited  or  no  prior  experience  and  in  which 

competitors have stronger market positions; 

•  our dependence on unfamiliar affiliates, resellers and partners of the companies we acquire; 

•  our inability to increase sales from an acquisition for a number of reasons, including our failure to 
drive demand in our existing customer base for acquired businesses, assets or technologies; 

• 

increased  costs  related  to  acquired  operations  and  continuing  support  and  development  of 
acquired systems; 

•  our responsibility for the liabilities of the businesses we acquire and the potential failure to properly 

identify an acquisition target’s liabilities, potential liabilities or risks; 

•  potential  goodwill  and  intangible  asset  impairment  charges  and  amortization  associated  with 

acquired businesses; 

• 

failure to achieve acquisition synergies or to properly evaluate a target company’s capabilities; 

•  adverse tax consequences associated with acquisitions; 

• 

changes  in  how  we  are  required  to  account  for  our  acquisitions  under  GAAP,  including 
arrangements that we assume from an acquisition; 

•  potential negative perceptions of our acquisitions by customers, financial markets or investors; 

• 

failure to obtain any applicable required approvals from governmental authorities under competition 
and antitrust laws on a timely basis, if at all, which could, among other things, delay or prevent us 
from completing a transaction, or otherwise restrict our ability to realize the expected financial or 
strategic goals of an acquisition; 

•  potential  increases  in  our  interest  expense,  leverage  and  debt  service  requirements  if  we  incur 
additional  debt  to  pay  for  an  acquisition,  or  dilution  to  our  shareholders  if  we  issue  shares  as 
consideration for an acquisition; and 

•  our  inability  to  apply  and  maintain  our  internal  standards,  controls,  procedures  and  policies  to 

acquired businesses. 

We regularly evaluate potential acquisition candidates and engage in discussions and negotiations regarding 
potential acquisitions; however, even if we execute a definitive agreement for an acquisition, there can be no 
assurance that we will consummate the transaction within the anticipated closing timeframe, or at all. Further, 
acquisitions typically involve the payment of a premium over book- and market-values and, therefore, some 
dilution of our tangible book value and earnings per common share may occur in connection with any future 
transaction. 

Inherent  in  any  future  acquisition  is  the  risk  of  transitioning  company  cultures  and  facilities.  The  failure  to 
efficiently  and  effectively  achieve  such  transitions  could  increase  our  costs  and  decrease  our  profitability. 
Although we expect that the realization of efficiencies related to the integration of any acquired businesses will 
offset incremental transaction and acquisition-related costs over time, anticipated financial benefits may not be 
achieved in the near term, or at all. 

34 

Additionally, acquisitions or asset purchases made entirely or partially for cash may reduce our cash reserves 
or  require  us  to  incur  additional  debt  under  our  credit  agreements  or  otherwise.  We  may  seek  to  obtain 
additional  cash  to  fund  an  acquisition  by selling  equity  or  debt securities. We may be  unable  to  secure  the 
equity or debt funding necessary to finance future acquisitions on terms that are acceptable to us. If we finance 
acquisitions by issuing equity or convertible debt securities, our existing shareholders will experience ownership 
dilution. 

The occurrence of any of these risks could have a material adverse effect on our business, results of operations 
or financial condition. 

We may need to change our pricing models to compete successfully. 

The  intense  competition  we  face  in  the  sales  of  our  solutions,  solution  packages  and  services  and  general 
economic and business conditions can put pressure on us to change our prices. If our competitors offer deep 
discounts on certain solutions, solution packages or services or develop solutions and/or solution packages 
that the marketplace considers more valuable than ours, we may need to lower prices or offer other favorable 
terms in order to compete successfully. Any such changes may reduce margins and could adversely affect 
operating results. Additionally, the increasing prevalence of cloud and SaaS delivery models offered by us and 
our competitors may unfavorably impact pricing for both our on-premise and cloud-based offerings, as well as 
overall  demand  for  our  on-premise  software  and  service  offerings,  which  could  reduce  our  revenues  and 
profitability. Our competitors may offer lower pricing on their support offerings, which could put pressure on us 
to further discount our offering or support pricing. We also must determine the appropriate price of our offerings 
and services to enable us to compete effectively internationally. 

Any broad-based change to our prices and pricing policies could cause our revenue to decline or be delayed 
as  our  sales  force  implements  and  our  customers  adjust  to  new  pricing  policies.  For  example,  we  began 
providing  solution  packages  that  include  combinations  of  our  most  commonly  deployed  solutions  in 
March 2020.  We  or  our  competitors  may  bundle  solutions  in  other  ways  for  promotional  purposes  or  as  a 
long-term go-to-market or pricing strategy or provide guarantees of prices and solution and solution package 
implementations. These practices could, over time, significantly constrain the prices that we can charge for 
certain  of  our  solutions  and  solution  packages.  If  we  do  not  adapt  our  pricing  models  to  reflect  changes  in 
customer  use  of  our  solutions  and  solution  packages  or  changes  in  customer  demand,  our  revenue  could 
decrease. 

Our  failure  to  meet  certain  of  our  service  level  commitments  could  harm  our  business,  results  of 
operations and financial condition. 

Our customer agreements contain service level commitments, under which we guarantee specified availability 
and error resolution times with respect to our solutions. Any failure of or disruption to our infrastructure could 
make our solutions unavailable to our customers. If we are unable to meet the stated service level commitments 
to our customers or suffer extended periods of unavailability of our SaaS offerings, we may be contractually 
obligated to provide affected customers with service credits, or customers could elect to terminate and receive 
refunds  for  prepaid  amounts  related  to  unused  subscriptions.  Our  revenue,  other  results  of  operations  and 
financial  condition  could  be  harmed  if  we  suffer  unscheduled  downtime  that  exceeds  the  service  level 
commitments under our agreements with our customers, and any extended service outages could adversely 
affect our business and reputation as customers may elect not to renew. 

If we fail to offer high-quality customer support, our business and reputation will suffer. 

Once our solutions and solution packages are deployed, our customers rely on our support services to resolve 
any  issues  that  may  arise.  High-quality  customer  education  and  customer  support  is  important  for  the 
successful marketing and sale of our solutions and solution packages and for the renewal of existing customers. 
We  must  successfully  assist  our  customers  in  deploying  our  solutions  and  solution  packages,  resolving 
performance issues and addressing interoperability challenges with a customer’s existing network and security 
infrastructure. Many enterprises, particularly large enterprises, have complex networks and require high levels 

35 

of focused support, including premium support offerings, to fully realize the benefits of our solutions. Any failure 
by  us  to  maintain  the  expected  level  of  support  could  reduce  customer  satisfaction  and  hurt  our  customer 
retention, particularly with respect to our large enterprise customers. To the extent that we are unsuccessful in 
hiring, training and retaining adequate support resources, our ability to provide adequate and timely support to 
our customers will be negatively impacted, and our customers’ satisfaction with our solutions could be adversely 
affected.  Given  our  growth,  we  may  in  the  future  engage  third  parties  to  provide  support  services  to  our 
customers. Any failure to properly train or oversee such contractors could result in a poor customer experience, 
which  could  have  an  adverse  impact  on  our  reputation  and  ability  to  renew  subscriptions  or  engage  new 
customers.  In  addition,  most  of  our  contracts  with  our  larger  customers  require  consent  in  the  event  we 
subcontract  the  services  we  provide  thereunder.  The  process  of  obtaining  consent  to  subcontract  support 
services  with  these  customers  could  be  lengthy  and  there  can  be  no  assurance  such  consent  would  be 
provided. 

Furthermore,  as  we  sell  our  solutions  and  solution  packages  internationally,  our  support  organization  faces 
additional  challenges,  including  those  associated  with  delivering  support,  training  and  documentation  in 
languages other than English. Any failure to maintain high-quality customer support, or a market perception 
that we do not maintain high-quality support, could materially harm our reputation, business, financial condition 
and results of operations, and adversely affect our ability to sell our solutions and solution packages to existing 
and prospective customers. The importance of high-quality customer support will increase as we expand our 
business and pursue new customers. 

36 

Our  growth  is  substantially  dependent  on  the  success  of  our  strategic  relationships  with  channel 
partners, technology partners and other third parties. 

As part of our business development efforts, we anticipate that we will continue to depend on relationships with 
third parties, such as our channel partners and technology partners, to sell, market, build, operate and deploy 
our solutions and solution packages. Identifying these partners and maintaining these relationships requires 
significant time and resources. Our competitors may be effective in providing incentives to channel partners 
and other third parties to favor their solutions or services over subscriptions to our platform and a substantial 
number of our agreements with channel partners are non-exclusive such that those channel partners may offer 
customers the solutions of several different companies, including solutions that compete with ours. Our channel 
partners  may  cease  marketing  or  reselling  our  platform  with  limited  or  no  notice  and  without  penalty.  Our 
channel partners may also choose to promote our competitors’ solutions versus our own solutions and solution 
packages. If our technology partners fail to build, deploy or operate our solutions and/or solution packages in a 
manner  that  satisfies  our  customers,  or  if  we  fail  to  adequately  negotiate  and  document  the  underlying 
agreement with such technology partners, our customers may seek direct recourse against us. In the event that 
a relationship with a technology partner deploying and operating our solution is terminated, we may be unable 
to allocate the proper engineering resources to support the solution internally, or the solution may become too 
costly to run ourselves. In addition, given the competitive landscape, acquisitions of our channel or technology 
partners by a competitor could adversely affect our customers, as these partners may no longer be in a position 
to sell, market, build, operate and/or deploy our solutions and solution packages. Furthermore, some of these 
partners may themselves build competitive solutions that are or may become competitive with certain of our 
solutions and/or solution packages and then elect to no longer support or integrate with our platform. Lastly, 
we cannot accurately predict the impact of the COVID-19 pandemic on the business operations of these critical 
third parties, and thus may not be able to recoup any financial or strategic losses as a result of an unexpected 
termination of the underlying relationship. If we are unsuccessful in establishing or maintaining our relationships 
with critical third parties, our ability to compete in the marketplace or to grow our revenue could be impaired, 
and  our  results  of  operations  may  suffer.  Even  if  we  are  successful,  we  cannot  assure  you  that  these 
relationships will result in increased customer usage of our solutions or increased revenue. 

Adverse  general  and  industry-specific  economic  and  market  conditions  and  reductions  in  IT  and 
identity spending may reduce demand for our solutions and solution packages, which could harm our 
results of operations. 

Our revenue, results of operations and cash flows depend on the overall demand for our solutions and solution 
packages. Concerns about the systemic impact of a potential widespread recession (in the United States or 
internationally), geopolitical issues or the availability and cost of credit could lead to increased market volatility, 
decreased consumer confidence and diminished growth expectations in the U.S. economy and abroad, which 
in  turn  could  result  in  reductions  in  IT,  IAM  and  identity  security  spending  by  our  existing  and  prospective 
customers. For the year ended December 31, 2020, 33% of our revenue was derived from the financial services 
industry,  including  banking.  Negative  economic  conditions,  including  in  the  financial  services  industry,  may 
cause customers to reduce their IT spending. Prolonged economic slowdowns may result in customers delaying 
or canceling IT projects, choosing to focus on in-house development efforts or seeking to lower their costs by 
requesting us to renegotiate existing contracts on less advantageous terms or defaulting on payments due on 
existing contracts or not renewing at the end of the contract term. 

Our customers may merge with other entities who use alternative IAM solutions and, during weak economic 
times, there is an increased risk that one or more of our customers will file for bankruptcy protection, either of 
which  may  harm  our  revenue,  profitability  and  results  of  operations.  We  also  face  risk  from  international 
customers that file for bankruptcy protection in foreign jurisdictions, particularly given that the application of 
foreign bankruptcy laws may be more difficult to predict. In addition, we may determine that the cost of pursuing 
any claim may outweigh the recovery potential of such claim. As a result, broadening or protracted extension 
of an economic downturn could harm our business, revenue, results of operations and cash flows. 

37 

If our platform, solutions and solution packages do not effectively interoperate with our customers’ 
existing or future IT infrastructures, our business would be harmed. 

Our  success  depends  on  the  interoperability  of  our  platform,  solutions  and  solution  packages  with  our 
customers’ IT infrastructures, including third-party operating systems, applications, data and devices that we 
have not developed and do not control. Any changes in such infrastructure, operating systems, applications, 
data or devices that degrade the functionality of our platform, solutions or solution packages or give preferential 
treatment to competitive solutions could adversely affect the adoption and usage of our platform. We may not 
be  successful  in  quickly  or  cost  effectively  adapting our  platform,  solutions  or  solution  packages  to  operate 
effectively with these operating systems, applications, data or devices. If it is difficult for our customers to access 
and use our platform, solutions or solution packages, or if our platform, solutions or solution packages cannot 
connect a broadening range of applications, data and devices, then our customer growth and retention may be 
harmed, and our business, results of operations and financial condition could be adversely affected. We rely 
on  open  standards  for  many  integrations  between  our  solutions  and  solution  packages  and  third-party 
applications  that  our  customers  utilize,  and  in  other  instances  on  such  third  parties  making  available  the 
necessary tools for us to create interoperability with their applications. If application providers were to move 
away  from  open  standards,  or  if  a  critical,  widely-utilized  application  provider  were  to  adopt  proprietary 
integration  standards  and  not  make  them  available  for  the  purposes  of  facilitating  interoperability  with  our 
platform, the utility of our solutions and solution packages for our customers would be decreased. 

Our  ability  to  introduce  new  solutions  and  features  is  dependent  on  adequate  research  and 
development resources and our ability to successfully complete acquisitions. If we do not adequately 
fund our research and development efforts or complete acquisitions successfully, we may not be able 
to compete effectively and our business and results of operations may be harmed. 

To remain competitive, we must continue to offer  new solutions and enhancements to our platform. This is 
particularly  true  as  we  further  expand  and  diversify  our  capabilities.  Maintaining  adequate  research  and 
development resources, such as the appropriate personnel and development technology, to meet the demands 
of  the  market  is  essential.  If  we  elect  not  to  or  are  unable  to  develop  solutions  internally  due  to  certain 
constraints,  such  as  high  employee  turnover,  lack  of  management  ability  or  a  lack  of  other  research  and 
development resources, we may choose to expand into a certain market or strategy via an acquisition for which 
we could potentially pay too much or fail to successfully integrate into our operations. Further, many of our 
competitors  expend  a  considerably  greater  amount  of  funds  on  their  respective  research  and  development 
programs, and those that do not may be acquired by larger companies that would allocate greater resources 
to  our  competitors’  research  and  development  programs.  Our  failure  to  maintain  adequate  research  and 
development  resources  or  to  compete  effectively  with  the  research  and  development  programs  of  our 
competitors would give an advantage to such competitors and our business, results of operations and financial 
condition could be adversely affected. Moreover, there is no assurance that our research and development or 
acquisition efforts will successfully anticipate market needs and result in significant new marketable solutions 
or enhancements to our solutions, design improvements, cost savings, revenues or other expected benefits. If 
we are unable to generate an adequate return on such investments, we may not be able to compete effectively 
and our business and results of operations may be materially and adversely affected. 

Our  success  depends,  in  part,  on  the  integrity  and  scalability  of  our  systems  and  infrastructures. 
System  interruption  and  the  lack  of  integration,  redundancy  and  scalability  in  these  systems  and 
infrastructures  may  result  in  our  business,  results  of  operations  and  financial  condition  being 
adversely affected. 

Our success depends, in part, on our ability to maintain the integrity of our systems and infrastructure, including 
websites, information and related systems. System interruption and a lack of integration and redundancy in our 
information systems and infrastructure may adversely affect our ability to operate websites, process and fulfill 
transactions,  respond  to  customer  inquiries  and  generally  maintain  cost-efficient  operations.  We  may 
experience occasional system interruptions that make some or all systems or data unavailable or prevent us 
from efficiently providing access to our platform. Fire, flood, power loss, telecommunications failure, hurricanes, 
tornadoes, earthquakes, other natural disasters, acts of war or terrorism and similar events or disruptions may 

38 

damage or interrupt computer, broadband or other communications systems and infrastructure at any time. Any 
of these events could cause system interruption, delays and loss of critical data, and could prevent us from 
providing access to our platform. 

While we have backup systems for certain aspects of our operations, disaster recovery planning by its nature 
cannot  be  sufficient  for  all  eventualities.  In  addition,  we  may  not  have  adequate  insurance  coverage  to 
compensate for losses from a major interruption. If any of these events were to occur, our business, results of 
operations and financial condition could be adversely affected. 

We rely on software and services from other parties. Defects in or the loss of access to software or 
services from third parties could increase our costs and adversely affect the quality of our solutions. 

We rely on third-party computer systems, broadband and other communications systems and service providers 
in providing access to our platform. Any interruptions, outages or delays in our systems and infrastructure, our 
business and/or third parties, or deterioration in the performance of these systems and infrastructure, could 
impair our ability to provide access to our platform. Our business would be disrupted if any of the third-party 
software or services we utilize, particularly with respect to third-party software or services embedded in our 
solutions,  or  functional  equivalents  thereof,  were  unavailable  due  to  extended  outages  or  interruptions  or 
because they are no longer available on commercially reasonable terms or prices or at all. 

In  each  case,  we  would  be  required  to  either  seek  licenses  to  software  or  services  from  other  parties  and 
redesign our solutions to function with such software or services or develop these components ourselves, which 
would result in increased costs and could result in delays in our solution and solution package launches and 
the  release  of  new  solution  and  solution  package  offerings  until  equivalent  technology  can  be  identified, 
licensed or developed, and integrated into our solutions. Furthermore, we might be forced to limit the features 
available in our current or future solutions. If these delays and feature limitations occur, our business, results 
of operations and financial condition could be adversely affected. 

Real  or  perceived  errors,  failures,  vulnerabilities  or  bugs  in  our  solutions,  including  deployment 
complexity, could harm our business and results of operations. 

Errors, failures, vulnerabilities or bugs may occur in our solutions, especially when updates are deployed or 
new solutions are rolled out. Our platform is often used in connection with large-scale computing environments 
with  different  operating  systems,  system  management  software,  equipment  and  networking  configurations, 
which  may  cause  errors  or  failures  of  solutions.  In  addition,  deployment  of  our  solutions  into  complicated, 
large-scale computing environments may expose errors, failures, vulnerabilities or bugs in our solutions. Any 
such errors, failures, vulnerabilities or bugs may not be found until after they are deployed to our customers. 
Real or perceived errors, failures, vulnerabilities or bugs in our solutions could result in negative publicity, loss 
of customer data, loss of or delay in market acceptance of our solutions, loss of competitive position, or claims 
by  customers  for  losses  sustained  by  them,  all  of  which  could  adversely  affect  our  business,  results  of 
operations and financial condition. 

If we fail to adequately protect our proprietary rights, our competitive position could be impaired and 
we may lose valuable assets, generate less revenue and incur costly litigation to protect our rights. 

Our success is dependent, in part, upon protecting our proprietary information and technology. We rely on a 
combination of patents, copyrights, trademarks, service marks, trade secret laws and contractual restrictions to 
establish and protect our proprietary rights. However, the steps we take to protect our intellectual property may 
be inadequate. We will not be able to protect our intellectual property if we are unable to enforce our rights or 
if we do not detect unauthorized use of our intellectual property. Despite our precautions, it may be possible for 
unauthorized third parties to copy our solutions and use information that we regard as proprietary to create 
solutions  that  compete  with  ours.  Some  license  provisions  protecting  against  unauthorized  use,  copying, 
transfer and disclosure of our solutions may be unenforceable under the laws of certain jurisdictions and foreign 
countries. Further, the laws of some countries do not protect proprietary rights to the same extent as the laws 
of the United States, and mechanisms for enforcement of intellectual property rights in some foreign countries 

39 

may be inadequate. In addition, certain countries into which we may expand our business may require us to do 
business through an entity that is partially owned by a local investor, to make available our technologies to state 
regulators or to grant license rights to local partners in a manner not required by the jurisdictions in which we 
currently operate. To the extent we expand our international activities, our exposure to unauthorized reverse 
engineering of our technologies or copying and use of our solutions and proprietary information may increase. 
Accordingly,  despite  our  efforts,  we  may  be  unable  to  prevent  third  parties  from  infringing  upon  or 
misappropriating our technology and intellectual property. 

We  rely  in  part  on  trade  secrets,  proprietary  know-how  and  other  confidential  information  to  maintain  our 
competitive  position.  Although  we  enter  into  confidentiality  and  invention  assignment  agreements  with  our 
employees  and  consultants  and  enter  into  confidentiality  agreements  with  the  parties  with  whom  we  have 
strategic  relationships  and  business  alliances,  no  assurance  can  be  given  that  these  agreements  will  be 
effective in controlling access to and distribution of our solutions and proprietary information. Further, these 
agreements do not prevent our competitors from independently developing technologies that are substantially 
equivalent or superior to our solutions and solution packages. 

To protect our intellectual property rights, we may be required to spend significant resources to monitor and 
protect these rights. Litigation may be necessary in the future to enforce our intellectual property rights and to 
protect our trade secrets. Such litigation could be costly, time consuming and distracting to management and 
could result in the impairment or loss of portions of our intellectual property. Furthermore, our efforts to enforce 
our intellectual property rights may be met with defenses, counterclaims and countersuits attacking the validity 
and enforceability of our intellectual property rights. Our inability to protect our proprietary technology against 
unauthorized copying or use, as well as any costly litigation or diversion of our management’s attention and 
resources, could delay further sales or the implementation of our solutions and solution packages, impair the 
functionality  of  our  solutions,  delay  introductions  of  new  solutions  and  solution  packages,  result  in  our 
substituting inferior or more costly technologies into our solutions, or injure our reputation. In addition, we may 
be required to license additional technology from third parties to develop and market new solutions and solution 
packages, and we cannot assure you that we could license that technology on commercially reasonable terms 
or at all, and our inability to license this technology could harm our ability to compete. 

Our  results  of  operations  may  be  harmed  if  we  are  subject  to  an  infringement  claim  or  a  claim  that 
results in a significant damage award. 

Other companies have claimed in the past, and may claim in the future, that we infringe upon their intellectual 
property rights. A claim may also be made relating to technology that we acquire or license from third parties. 
Because of constant technological change in the segments in which we compete, the extensive patent coverage 
of existing technologies, and the rapid rate of issuance of new patents, it is possible that the number of these 
claims  may  grow.  If  we  were  subject  to  a  claim  of  infringement,  regardless  of  the  merit  of  the  claim  or  our 
defenses, the claim could: 

• 

• 

• 

• 

• 

• 

require costly litigation to resolve and/or the payment of substantial damages or other amounts to 
settle such disputes; 

require significant management time; 

cause  us  to  enter  into  unfavorable  royalty  or  license  agreements,  if  such  arrangements  are 
available at all; 

require us to discontinue the sale of some or all of our offerings, or to remove or reduce features 
or functionality of our solutions and solution packages; 

require us to indemnify our customers or third-party service providers; and/or 

require us to expend additional development resources to redesign our solutions and/or solution 
packages. 

40 

Any one or more of the above could adversely affect our business, results of operations and financial condition. 

Our use of open source software in our offerings could negatively affect our ability to sell our solutions 
and solution packages and subject us to possible litigation. 

We use software modules licensed to us by third-party authors under “open source” licenses in our offerings. 
Some  open  source  licenses  require  that  users  of  the  applicable  software  make  available  source  code  for 
modifications or derivative works created using that open source software. If we were to combine our proprietary 
software  with  open  source  software  in  a  certain  manner,  we  could,  under  certain  open  source  licenses,  be 
required to release or otherwise make available the source code of our proprietary software to the public. This 
would allow our competitors to create similar products with lower development effort and time and ultimately 
could result in a loss of sales for us. 

Although we monitor our compliance with open source licenses and attempt to protect our proprietary source 
code from the effects stated above, we may inadvertently use open source software in a manner we do not 
intend  and  that  could  expose  us  to  claims  for  breach  of  contract  and  intellectual  property  infringement.  In 
addition, the terms of many open source licenses have not been interpreted by United States courts, and there 
is  a  risk  that  these  licenses  could  be  construed  in  a  way  that  could  impose  unanticipated  conditions  or 
restrictions on our ability to commercialize our solutions and solution packages. If we are held to have breached 
the  terms  of  an  open  source  software  license,  we  could  be  required  to  seek  licenses  from  third  parties  to 
continue providing our offerings on terms that are not economically feasible, to re-engineer our offerings, to 
discontinue the sale of our offerings if re-engineering cannot be accomplished on a timely basis, or to make 
generally available, in source code form, a portion of our proprietary code, any of which could adversely affect 
our business, results of operations and financial condition. In addition to the risks described above, usage of 
open source software typically exposes us to greater risks than use of third-party commercial software, as open 
source  licensors  generally  do  not  provide  warranties  or  assurance  of  title  or  controls  on  the  functionality  or 
origin of the software. Many of the risks associated with usage of open source software, such as the lack of 
warranties or assurances of title, cannot be eliminated, and could, if not properly addressed, negatively affect 
our  business.  We  have  established  processes  to  help  alleviate  these  risks,  including  a  review  process  for 
screening requests from our development organizations for the use of open source software, but we cannot be 
sure that our processes for controlling our use of open source software in our offerings will be effective. Use of 
open source software may also present additional security risks because the public availability of such software 
may make it easier for hackers and other third parties to determine how to compromise our offerings. 

We rely on SaaS vendors to operate certain functions of our business and any failure of such vendors 
to provide services to us could adversely impact our business and operations. 

We rely on third-party SaaS vendors to operate certain critical functions of our business, including financial 
management, human resource management and customer relationship management. If these services become 
unavailable due to extended outages or interruptions or because they are no longer available on commercially 
reasonable  terms  or  prices,  our  expenses  could  increase,  our  ability  to  manage  our  finances  could  be 
interrupted and our processes for managing sales of our solutions and solution packages and supporting our 
customers could be impaired until equivalent services, if available, are identified, obtained and integrated, all 
of which could harm our business. In addition, we rely on the security of our third-party SaaS vendors as part 
of the overall security of our solutions. While we review the security documentation and reports made available 
by these third parties, if one of these vendors were to experience a security incident or be susceptible to a 
vulnerability, it could have a negative impact on the security of our own solutions and in such an instance it may 
be more difficult for us to detect unauthorized activity and prevent or minimize security breaches. If any such 
events were to occur, it could negatively affect our business, expose us to financial liability to our customers 
and damage our reputation. 

41 

Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual 
property infringement and other losses. 

Our agreements with customers and other third parties may include indemnification or other provisions under 
which we agree to indemnify them for losses suffered or incurred as a result of claims of intellectual property 
infringement, damage caused by us to property or persons, or other liabilities relating to or arising from the use 
of our platform or other acts or omissions. The term of these contractual provisions often survives termination 
or expiration of the applicable agreement. As we continue to grow, the possibility of infringement claims and 
other  intellectual  property  rights  claims  against  us  may  increase.  For  any  intellectual  property  rights 
indemnification claim against us or our customers, we may incur significant legal expenses and may have to 
pay  damages,  settlement  fees,  license  fees  and/or  stop  using  technology  found  to  be  in  violation  of  the 
third-party’s  rights.  Large  indemnity  payments  could  harm  our  business,  results  of  operations  and  financial 
condition. We may also have to seek a license for the infringing or allegedly infringing technology. Such license 
may not be available on reasonable terms, if at all, and may significantly increase our operating expenses or 
may require us to restrict our business activities and limit our ability to deploy certain offerings. As a result, we 
may also be required to develop alternative non-infringing technology, which could require significant effort and 
expense and/or cause us to alter our platform, solutions or solution packages, which could negatively affect our 
business. In addition, we may be subject to increased risk of infringement claims as a result of our use of open 
source software given that our agreements with our customers generally do not exclude open source software 
from the intellectual property indemnity we contractually agree to provide for our offerings. 

From time to time, customers require us to indemnify them for breach of confidentiality, violation of applicable 
law  or  failure  to  implement  adequate  security  measures  with  respect  to  their  data  stored,  transmitted,  or 
accessed  using  our  platform.  Although  we  normally  contractually  limit  our  liability  with  respect  to  such 
obligations,  the  existence  of  such  a  dispute  may  have  adverse  effects  on  our  customer  relationship  and 
reputation and we may still incur substantial liability related to them. 

Any assertions by a third party, whether or not successful, with respect to such indemnification obligations could 
subject  us  to  costly  and  time-consuming  litigation,  expensive  remediation  and  licenses,  divert  management 
attention and financial resources, harm our relationship with that customer and other current and prospective 
customers, reduce demand for our platform and result in our brand, business, results of operations and financial 
condition being adversely affected. 

We may be subject to liability claims if we breach our contracts and our insurance may be inadequate 
to cover our losses. 

We are subject to numerous obligations in our contracts with our customers and strategic partners. Despite the 
procedures, systems and internal controls we have implemented to comply with our contracts, we may breach 
these  commitments,  whether  through  a  weakness  in  these  procedures,  systems  and  internal  controls, 
negligence or the willful act of an employee or contractor. 

Our insurance policies, including our errors and omissions insurance, may be inadequate to compensate us for 
the potentially significant losses that may result from claims arising from breaches of our contracts, disruptions 
in our services, including those caused by cybersecurity incidents, failures or disruptions to our infrastructure, 
catastrophic events and disasters or otherwise. In addition, such insurance may not be available to us in the 
future on economically reasonable terms, or at all. Further, our insurance may not cover all claims made against 
us and defending a suit, regardless of its merit, could be costly and divert management’s attention. 

Our customers may fail to pay us in accordance with the terms of their agreements, necessitating action 
by us to compel payment. 

If customers fail to pay us under the terms of our agreements, we may be adversely affected both from the 
inability to collect amounts due and the cost of enforcing the terms of our contracts, including related litigation. 
Furthermore,  some  of  our  customers  may  seek  bankruptcy  protection  or  other  similar  relief  and  fail  to  pay 

42 

amounts due to us, or pay those amounts more slowly, either of which could adversely affect our business, 
results of operations and financial condition. 

Because our long-term success depends, in part, on our ability to expand the sales of our solutions 
and  solution  packages  to  customers  located  outside  of  the  United  States,  our  business  will  be 
susceptible to risks associated with international operations. 

We currently have international operations in the United Kingdom, Canada, Australia, France, Germany, India, 
Israel, the Netherlands and Switzerland. For the year ended December 31, 2020, our international revenue was 
26% of our total revenue. Any efforts that we may undertake to increase our international revenue may not be 
successful. In addition, continuing to expand our international footprint with our solutions and solution packages 
subjects us to new risks, some of which we have not generally faced in the United States. These risks include, 
among other things: 

•  unexpected costs and errors in the localization of our solutions and solution packages, including 
translation into foreign languages and adaptation for local practices and regulatory requirements; 

•  difficulties in developing and executing an effective go-to-market strategy in various locations; 

• 

• 

• 

lack of familiarity and burdens of complying with foreign laws, legal standards, privacy standards, 
regulatory requirements, tariffs and other barriers; 

laws and business practices favoring local competitors or commercial parties; 

costs  and  liabilities  related  to  compliance  with  foreign  privacy,  data  protection  and  information 
security laws and regulations, including the GDPR, and the risks and costs of noncompliance; 

•  greater risk of a failure of foreign employees, partners, distributors and resellers to comply with 
both  U.S.  and  foreign  laws,  including  antitrust  regulations,  anti-bribery  laws,  export  and  import 
control laws, and any applicable trade regulations ensuring fair trade practices; 

•  practical difficulties of enforcing intellectual property rights in countries with fluctuating laws and 
standards and reduced or varied protection for intellectual property rights in some countries, and 
specific  legal  requirements  in  certain  countries  that  might  place  us  at  a  greater  risk  of  our 
technologies being subject to reverse engineering or copying; 

•  unexpected changes in global, economic and political landscapes; 

•  unexpected changes in regulatory requirements, taxes, trade laws, tariffs, export quotas, custom 

duties or other trade restrictions; 

•  difficulties in managing system integrators and technology partners; 

•  differing technology standards; 

• 

longer accounts receivable payment cycles and difficulties in collecting accounts receivable; 

•  difficulties  in  managing  and  staffing  international  operations  and  differing  employer/employee 

relationships and local employment laws; 

•  political unrest, war, or terrorism, or regional natural disasters, particularly in areas in which we 

have facilities; 

• 

fluctuations in exchange rates that may increase the volatility of our foreign-based revenue; and 

43 

•  potentially adverse tax consequences, including  the complexities of  foreign value  added  tax  (or 

other tax) systems and restrictions on the repatriation of earnings. 

Additionally,  operating  in  international  markets  also  requires  significant  management  attention  and  financial 
resources.  We  cannot  be  certain  that  the  investment  and  additional  resources  required  in  establishing 
operations in other countries will produce desired levels of revenue or profitability. 

In addition, some of our business functions, such as research and development, may be siloed geographically, 
which may adversely affect the integration of our operations on a global scale. 

We have limited experience in marketing, selling and supporting our platform abroad. Our limited experience 
in operating our business internationally increases the risk that any potential future expansion efforts that we 
may undertake will not be successful. If we invest substantial time and resources to increase our international 
revenue and are unable to do so successfully and in a timely manner, our business and results of operations 
will suffer. 

We may face exposure to foreign currency exchange rate fluctuations. 

Today,  our  international  contracts  are  usually  denominated  in  local  currencies  and  the  majority  of  our 
international costs are denominated in local currencies. Over time, an increasing portion of our international 
contracts may be denominated in local currencies. Therefore, fluctuations in the value of the U.S. dollar and 
foreign currencies may affect our results of operations when translated into U.S. dollars. We do not currently 
engage in currency hedging activities to limit the risk of exchange rate fluctuations. However, in the future, we 
may  use  derivative  instruments,  such  as  foreign  currency  forward  and  option  contracts,  to  hedge  certain 
exposures to fluctuations in foreign currency exchange rates. The use of such hedging activities may not offset 
any or more than a portion of the adverse financial effects of unfavorable movements in foreign exchange rates 
over  the  limited  time  the  hedges  are  in  place.  Moreover,  the  use  of  hedging  instruments  may  introduce 
additional risks if we are unable to structure effective hedges with such instruments. 

Economic  conditions  and  regulatory  changes  following  the  U.K.’s  exit  from  the  EU  could  have  a 
material adverse effect on our business and results of operations. 

The  U.K.  formally  left  the  EU  on  January 31,  2020,  typically  referred  to  as  “Brexit.”  Pursuant  to  the  formal 
withdrawal arrangements agreed between the U.K. and EU, the U.K. was subject to a transition period until 
December 31, 2020 during which EU rules continued to apply. On December 24, 2020, the EU and the U.K. 
reached a Trade and Cooperation Agreement, provisionally applicable since January 1, 2021, which sets out 
preferential arrangements in areas such as trade in goods and in services, digital trade, intellectual property, 
public procurement, aviation and road transport, energy, fisheries, social security coordination, law enforcement 
and  judicial  cooperation  in  criminal  matters,  thematic  cooperation  and  participation  in  EU  programs.  The 
uncertainty  concerning  the  U.K.’s  legal,  political  and  economic  relationship  with  the  EU  after  the  transition 
period  may  be  a  source  of  instability  in  international  markets,  create  significant  currency  fluctuations  and 
otherwise  adversely  affect  trading  agreements  or  similar  cross-border  cooperation  arrangements,  whether 
economic, tax, fiscal, legal, regulatory or otherwise. While the full effects of Brexit will not be known for some 
time,  Brexit  could  cause  disruptions  to,  and  create  uncertainty  surrounding,  our  business  and  results  of 
operations.  For  example,  following  the  transition  period,  the  U.K.  could  lose  the  benefits  of  global  trade 
agreements negotiated by the EU on behalf of its members, which may result in increased trade barriers that 
could  make  our  doing  business  in  the  EU  and  the  European  Economic  Area  more  difficult.  Ongoing  global 
market  volatility  and  a  deterioration  in  economic  conditions  due  to  uncertainty  surrounding  the  future 
relationship between the U.K. and EU could significantly disrupt the markets in which we operate and lead our 
customers to closely monitor their costs and delay capital spending decisions. 

Additionally, Brexit has resulted in the strengthening of the U.S. dollar against foreign currencies in which we 
conduct business. Although this strengthening has been somewhat ameliorated by the implementation of the 
transition  period,  because  we  translate  revenue  denominated  in  foreign  currency  into  U.S.  dollars  for  our 
financial statements, during periods of a strengthening U.S. dollar, our reported revenue from foreign operations 

44 

is reduced. As a result of Brexit and the continued negotiations between the U.K. and EU, there may be further 
periods of volatility in the currencies in which we conduct business. 

The effects of Brexit will depend on any agreements the U.K. makes to retain access to EU markets following 
the transition period. The measures could potentially disrupt the markets we serve and may cause us to lose 
customers and employees. In addition, Brexit could lead to legal uncertainty and potentially divergent national 
laws and regulations as the U.K. determines which EU laws to replace or replicate, which could present new 
regulatory costs and challenges. 

Any of these effects of Brexit could materially adversely affect our business, results of operations and financial 
condition. 

Our international operations may give rise to potentially adverse tax consequences. 

Our corporate structure and associated transfer pricing policies anticipate future growth into the international 
markets. The amount of taxes we pay in different jurisdictions may depend on the application of the tax laws of 
the  various  jurisdictions,  including  the United  States,  to  our  international  business  activities,  changes  in  tax 
rates, new or revised tax laws or interpretations of existing tax laws and policies and our ability to operate our 
business  in  a  manner  consistent  with  our  corporate  structure  and  intercompany  arrangements.  The  taxing 
authorities of the jurisdictions in which we operate may challenge our methodologies for pricing intercompany 
transactions, which are generally required to be computed on an arm’s-length basis pursuant to intercompany 
arrangements  or  disagree  with  our  determinations  as  to  the  income  and  expenses  attributable  to  specific 
jurisdictions. If such a challenge or disagreement were to occur, and our position was not sustained, we could 
be required to pay additional taxes, interest and penalties, which could result in one-time tax charges, higher 
effective tax rates, reduced cash flows and lower overall profitability of our operations. Our financial statements 
could fail to reflect adequate reserves to cover such a contingency. 

Changes in tax laws or regulations in the various tax jurisdictions we are subject to that are applied 
adversely to us or our customers could increase the costs of our solutions and solution packages and 
harm our business. 

New income, sales, use or other tax laws, statutes, rules, regulations or ordinances could be enacted at any 
time. Those enactments could harm our domestic and international business operations, and our business and 
financial performance. Further, existing tax laws, statutes, rules, regulations or ordinances could be interpreted, 
changed, modified or applied adversely to us. These events could require us or our customers to pay additional 
tax amounts on a prospective or retroactive basis, as well as require us or our customers to pay fines and/or 
penalties and interest for past amounts deemed to be due. If we raise our prices to offset the costs of these 
changes,  existing  and  potential  future  customers  may  elect  not  to  purchase  our  solutions  and/or  solution 
packages  in  the  future.  Additionally,  new,  changed,  modified  or  newly  interpreted  or  applied  tax  laws  could 
increase our customers’ and our compliance, operating and other costs, as well as the costs of our solutions 
and  solution  packages.  Further,  these  events  could  decrease  the  capital  we  have  available  to  operate  our 
business. Any or all of these events could harm our business and financial performance. 

A change in tax laws in key jurisdictions could materially increase our tax expense. 

We are subject to income taxes in the United States and many foreign jurisdictions. Changes to income tax 
laws and regulations, or the interpretation of such laws, in any of the jurisdictions in which we operate could 
significantly increase our effective tax rate and ultimately reduce our cash flows from operating activities and 
otherwise have a material adverse effect on our financial condition. Additionally, various levels of government 
are increasingly focused on tax reform and other legislative actions to increase tax revenue, and President 
Biden’s campaign proposals included increasing the U.S. corporate income tax rate from 21% to 28%. Further 
changes in the tax laws of foreign jurisdictions could arise as a result of the base erosion and profit shifting 
project  undertaken  by  the  Organisation  for  Economic  Co-operation  and  Development,  which  represents  a 
coalition  of  member  countries  and  recommended  changes  to  numerous  long-standing  tax  principles.  If 
implemented by taxing authorities, such changes, as well as changes in U.S. federal and state tax laws or in 

45 

taxing  jurisdictions’  administrative  interpretations,  decisions,  policies,  and  positions,  could  have  a  material 
adverse effect on our business, results of operations, or financial condition. 

Comprehensive tax reform legislation could adversely affect our business and financial condition. 

On December 22, 2017, tax reform legislation known as the Tax Cuts and Jobs Act (the “Tax Act”) was enacted 
in the United States. The Tax Act, as amended by the CARES Act (defined below) among other things, included 
changes to U.S. federal tax rates, imposed significant additional limitations on the deductibility of interest and 
net  operating  loss  carryforwards  and  allowed  for  the  expensing  of  capital  expenditures.  Accounting  for  the 
income tax effects of the Tax Act and subsequent guidance issued required complex new calculations to be 
performed and significant judgments in interpreting the legislation. Additional guidance may be issued on how 
the provisions of the Tax Act will be applied or otherwise administered that is different from our interpretation, 
which  could  result  in  adjustments  to  the  income  tax  effects  of  the  Tax  Act  that  we  have  recorded  at 
December 31, 2020. These adjustments could have a negative impact on our business and financial condition. 

We  may  not  be  eligible  to  participate  in  the  relief  programs  provided  under  the  recently  adopted 
Coronavirus Aid Relief, and Economic Security (CARES) Act and even if we are eligible we may not 
realize any material benefits from participating in such programs. 

On March 27, 2020, legislation known as the Coronavirus Aid, Relief, and Economic Security Act (the “CARES 
Act”) was enacted in the United States. The CARES Act, among other things, includes provisions relating to 
refundable  payroll  tax  credits,  deferment  of  employer  side  social  security  payments,  net  operating  loss 
carryback periods, alternative minimum tax credit refunds, modifications to the net interest deduction limitations 
and technical corrections to tax depreciation methods for qualified improvement property. We are evaluating 
the applicability of the CARES Act to the Company, and the potential impacts on our business. Accounting for 
the income tax effects of the CARES Act and subsequent guidance issued will require complex new calculations 
to be performed and significant judgments in interpreting the legislation. Additional guidance may be issued on 
how  the  provisions  of  the  CARES  Act  will  be  applied  or  otherwise  administered  that  is  different  from  our 
interpretation. While we may determine to apply for such credits or other tax benefits provided under the CARES 
Act, there is no guarantee that we will  meet any eligibility requirements to benefit from any of the tax relief 
provisions  under  the  CARES  Act  or,  even  if  we  are  able  to  participate,  that  such  provisions  will  provide 
meaningful benefit to our business. 

If we cannot maintain our corporate culture as we grow, our business may be harmed. 

We believe that our corporate culture has been a critical component to our success and that our culture creates 
an environment that drives and perpetuates our overall business strategy. We have invested substantial time 
and resources in building our team and we expect to continue to hire aggressively as we expand, including with 
respect to our international operations. As we grow and mature as a public company and grow internationally, 
we may find it difficult to maintain our corporate culture. Any failure to preserve our culture could negatively 
affect our future success, including our ability to recruit and retain personnel and effectively focus on and pursue 
our business strategy. 

We are subject to SEC rules and regulations regarding our internal control over financial reporting. If 
we  fail  to  maintain  effective  internal  control  over  financial  reporting  and  disclosure  controls  and 
procedures or identify material weaknesses in our internal control over financial reporting, we may not 
be able to accurately report our financial results, or report them in a timely manner. 

As a public reporting company, we are subject to the rules and regulations established from time to time by the 
SEC and the NYSE. These rules and regulations require that, among other things, we establish and periodically 
evaluate  procedures  with  respect  to  our  internal  control  over  financial  reporting.  Reporting  obligations  as  a 
public company place a considerable strain on our financial and management systems, processes and controls, 
as well as on our personnel. Our management team, including our chief executive officer and chief financial 
officer, has limited experience managing a publicly-traded company, and limited experience complying with the 
increasingly complex and changing laws pertaining to public companies. 

46 

In  addition,  as  a  public  company  we  are  required  to  document  and  test  our  internal  control  over  financial 
reporting  pursuant  to  Section  404  of  the  Sarbanes–Oxley  Act  so  that  our  independent  registered  public 
accounting firm can attest in this Annual Report on Form 10-K as to the effectiveness of our internal control 
over financial reporting, and in future annual reports. Under this law, we have been required and will continue 
to be required to document and make significant changes to our internal control over financial reporting. 

If our senior management is unable to conclude that we have effective internal control over financial reporting 
or  to  certify  the  effectiveness  of  such  controls;  if  our  independent  registered  public  accounting  firm  cannot 
render an unqualified opinion on management's assessment and the effectiveness of our internal control over 
financial  reporting;  or  if  material  weaknesses  in  our  internal  control  over  financial  reporting  is  identified,  we 
could be subject to regulatory scrutiny, a loss of public and investor confidence, and to litigation from investors 
and stockholders, which could have a material adverse effect on our business and our stock price. In addition, 
if we do not maintain adequate financial and management personnel, processes and controls, we may not be 
able to manage our business effectively or accurately report our financial performance on a timely basis, which 
could cause a decline in our common stock price and adversely affect our results of operations and financial 
condition. 

Our management team has limited experience managing a public company. 

Most  members  of  our  management  team  have  limited  experience  managing  a  publicly  traded  company, 
interacting with public company investors, and complying with the increasingly complex laws pertaining to public 
companies. Our management team may not successfully or efficiently manage us as a public company that is 
subject to significant regulatory oversight and reporting obligations under the federal securities laws and the 
continuous  scrutiny  of  securities  analysts  and  investors.  These  new  obligations  and  constituents  require 
significant  attention  from  our  senior  management  and  could  divert  their  attention  away  from  the  day  to  day 
management of our business, which could adversely affect our business, results of operations and financial 
condition. 

We face risks associated with having operations and employees located in Israel. 

We have an office and employees located in Israel. As a result, political, economic, and military conditions in 
Israel directly affect our operations. The future of peace efforts between Israel and its Arab neighbors remains 
uncertain. There has been a significant increase in hostilities and political unrest between Hamas and Israel in 
the past few years. The effects of these hostilities and violence on the Israeli economy and our operations in 
Israel are unclear, and we cannot predict the effect on us of further increases in these hostilities or future armed 
conflict, political instability or violence in the region. Current or future tensions and conflicts in the Middle East 
could adversely affect our business, operating results, financial condition and cash flows. 

In addition, many of our employees in Israel are obligated to perform annual reserve duty in the Israeli military 
and  are  subject  to  being  called  for  active  duty  under  emergency  circumstances.  We  cannot  predict  the  full 
impact of these conditions on us in the future, particularly if emergency circumstances or an escalation in the 
political situation occurs. If many of our employees in Israel are called for active duty for a significant period of 
time, our operations and our business could be disrupted and may not be able to function at full capacity. Any 
disruption in our operations in Israel could adversely affect our business. 

A portion of our revenue is generated by sales to government entities, which are subject to a number 
of challenges and risks, such as increased competitive pressures, administrative delays and additional 
approval requirements. 

A portion of our revenue is generated by sales to U.S. and foreign federal, state and local governmental agency 
customers, and we may in the future increase sales to government entities. Selling to government entities can 
be  highly  competitive,  expensive  and  time  consuming,  often  requiring  significant  upfront  time  and  expense 
without any assurance that we will complete a sale or imposing terms of sale which are less favorable than the 
prevailing market terms. Government demand and payment for our solutions, solution packages and services 
may  be  impacted  by  public  sector  budgetary  cycles  and  funding  authorizations,  with  funding  reductions  or 

47 

delays  adversely  affecting  public  sector  demand  for  our  solutions  and  solution  packages.  Governments 
routinely  investigate  and  audit  government  contractors’  administrative  processes  and  any  unfavorable  audit 
could result in fines, civil or criminal liability, further investigations, damage to our reputation and debarment 
from further government business. 

Catastrophic events may disrupt our business. 

Natural disasters, pandemics or other catastrophic events may cause damage or disruption to our operations, 
international commerce and the global economy, and thus could harm our business. In the event of a major 
earthquake, hurricane or catastrophic event such as fire, power loss, telecommunications failure, cyberattack, 
pandemic,  war  or  terrorist  attack,  we  may  be  unable  to  continue  our  operations  and  may  endure  system 
interruptions, reputational harm, delays in our application development, lengthy interruptions in our solutions, 
breaches of data security and loss of critical data, all of which could adversely affect our business, results of 
operations and financial condition. In addition, the insurance we maintain may not be adequate to cover our 
losses resulting from disasters or other business interruptions. 

Risks Relating to Our Indebtedness 

Our existing indebtedness could adversely affect our business and growth prospects. 

As of December 31, 2020, we had total long-term indebtedness outstanding of $150.8 million, including $150.0 
million outstanding under our revolving credit facility (the “2019 Revolving Credit Facility”) and $0.8 million of 
outstanding  letters  of  credit.  On  December 12,  2019,  we  repaid  all  outstanding  borrowings  under  our  then 
existing term loan facility (our “2018 Term Loan Facility”) and our then existing revolving credit facility (our “2018 
Revolving Credit Facility,” and together with the 2018 Term Loan Facility, our “2018 Credit Facilities”) and in 
connection therewith we entered into a new credit agreement (the “2019 Credit Agreement”) providing for the 
2019 Revolving Credit Facility with an initial $150.0 million in commitments for revolving loans. In addition, the 
2019 Credit Agreement provides us with the ability to request incremental term loan facilities (our “2019 Term 
Loan Facility” and, together with the 2019 Revolving Credit Facility, our “2019 Credit Facilities”) in a minimum 
amount  of  $10  million  for  each  facility,  subject  to  certain  conditions.  All  obligations  under  the  2019  Credit 
Agreement are secured by first priority perfected security interests in substantially all of our assets and the 
assets of our subsidiaries, subject to permitted liens and other exceptions. On March 30, 2020, we drew down 
on  the  remaining  $97.8  million  available  for  borrowing  under  our  2019  Revolving  Credit  Facility.  Given  the 
uncertainty in the global economy as result of the COVID-19 pandemic and out of an abundance of caution, we 
elected  to  draw  down  the  remaining  available  balance  to  further  strengthen  our  cash  position  and  maintain 
flexibility. If needed, the proceeds will be available for working capital and general corporate purposes, subject 
to  compliance  with  the  2019  Credit  Agreement.  Our  indebtedness,  or  any  additional  indebtedness  we  may 
incur,  could  require  us  to  divert  funds  identified  for  other  purposes  for  debt  service  and  impair  our  liquidity 
position.  If  we  cannot  generate  sufficient  cash  flow  from  operations  to  service  our  debt,  we  may  need  to 
refinance our debt, dispose of assets or issue equity to obtain necessary funds. We do not know whether we 
will be able to take any of these actions on a timely basis, on terms satisfactory to us or at all. 

Our indebtedness, the cash flow needed to satisfy our debt and the covenants contained in our 2019 Credit 
Agreement have important consequences, including: 

• 

• 

• 

limiting funds otherwise available for financing our capital expenditures by requiring us to dedicate 
a portion of our cash flows from operations to the repayment of debt and the interest on this debt; 

limiting our ability to incur additional indebtedness; 

limiting our ability to capitalize on significant business opportunities; 

•  making us more vulnerable to rising interest rates; and 

•  making us more vulnerable in the event of a downturn in our business. 

48 

Our level of indebtedness may place us at a competitive disadvantage to our competitors that are not as highly 
leveraged. Fluctuations in interest rates can increase borrowing costs. Increases in interest rates may directly 
impact  the  amount  of  interest  we  are  required  to  pay  and  reduce  earnings  accordingly.  In  addition, 
developments  in  tax  policy,  such  as  the  disallowance  of  tax  deductions  for  interest  paid  on  outstanding 
indebtedness, could have an adverse effect on our liquidity and our business, financial conditions and results 
of operations. Further, our 2019 Credit Agreement contains customary affirmative and negative covenants and 
certain restrictions on operations that could impose operating and financial limitations and restrictions on us, 
including restrictions on our ability to enter into particular transactions and to engage in other actions that we 
may believe are advisable or necessary for our business.  

We expect to use cash flow from operations to meet current and future financial obligations, including funding 
our  operations,  debt  service  requirements  and  capital  expenditures.  The  ability  to  make  these  payments 
depends  on  our  financial  and  operating  performance,  which  is  subject  to  prevailing  economic,  industry  and 
competitive conditions and to certain financial, business, economic and other factors beyond our control. 

Despite  current  indebtedness  levels  and  restrictive  covenants,  we  may  still  be  able  to  incur 
substantially more indebtedness or make certain restricted payments, which could further exacerbate 
the risks associated with our substantial indebtedness. 

We may be able to incur significant additional indebtedness in the future. Although the financing documents 
governing our 2019 Credit Facilities contain restrictions on the incurrence of additional indebtedness and liens, 
these  restrictions  are  subject  to  a  number  of  important  qualifications  and  exceptions,  and  the  additional 
indebtedness and liens incurred in compliance with these restrictions could be substantial. 

The financing documents governing our 2019 Credit Facilities permit us to incur certain additional indebtedness, 
including liabilities that do not constitute indebtedness as defined in the financing documents. We may also 
consider  investments  in  joint  ventures  or  acquisitions,  which  may  increase  our  indebtedness.  In  addition, 
financing  documents  governing  our  2019  Credit  Facilities  do  not  restrict  Vista  from  creating  new  holding 
companies that may be able to incur indebtedness without regard to the restrictions set forth in the financing 
documents governing our 2019 Credit Facilities. If new debt is added to our currently anticipated indebtedness 
levels, the related risks that we face could intensify. 

We may not be able to generate sufficient cash flow to service all of our indebtedness, and may be 
forced  to  take  other  actions  to  satisfy  our  obligations  under  such  indebtedness,  which  may  not  be 
successful. 

Our ability to make scheduled payments or to refinance outstanding debt obligations depends on our financial 
and operating performance, which will be affected by prevailing economic, industry and competitive conditions 
and by financial, business and other factors beyond our control. We may not be able to maintain a sufficient 
level of cash flow from operating activities to permit us to pay the principal, fees, premium, if any, and interest 
on our indebtedness. Any failure to make payments of interest and principal on our outstanding indebtedness 
on a timely basis would likely result in a reduction of our credit rating, which would also harm our ability to incur 
additional indebtedness. 

If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced 
to reduce or delay capital expenditures, sell assets, seek additional capital or seek to restructure or refinance 
our indebtedness. Any refinancing of our indebtedness could be at higher interest rates and may require us to 
comply with more onerous covenants. These alternative measures may not be successful and may not permit 
us to meet our scheduled debt service obligations. In the absence of such cash flows and resources, we could 
face substantial liquidity problems and might be required to sell material assets or operations to attempt to meet 
our debt service obligations. The financing documents governing our 2019 Credit Facilities restrict our ability to 
conduct asset sales and/or use the proceeds from asset sales. We may not be able to consummate these asset 
sales to raise capital or sell assets at prices and on terms that we believe are fair and any proceeds that we do 
receive may not be adequate to meet any debt service obligations then due. If we cannot meet our debt service 
obligations,  the  holders  of  our  indebtedness  may  accelerate  such  indebtedness  and,  to  the  extent  such 

49 

indebtedness is secured, foreclose on our assets. In such an event, we may not have sufficient assets to repay 
all of our indebtedness. 

The  terms  of  the  financing  documents  governing  our  2019  Credit  Facilities  restrict  our  current  and 
future operations, particularly our ability to respond to changes or to take certain actions. 

The financing documents governing our 2019 Credit Facilities contain a number of restrictive covenants that 
impose significant operating and financial restrictions on us and may limit our ability to engage in acts that may 
be in our long-term best interests, including restrictions on our ability to: 

• 

incur additional indebtedness; 

•  pay dividends on or make distributions in respect of capital stock or repurchase or redeem capital 

stock; 

•  prepay, redeem or repurchase certain indebtedness; 

•  make loans and investments; 

• 

• 

sell or otherwise dispose of assets, including capital stock of restricted subsidiaries; 

incur liens; 

•  enter into transactions with affiliates; and 

• 

consolidate, merge or sell all or substantially all of our assets. 

The restrictive covenants in the financing documents governing our 2019 Credit Facilities require us to maintain 
specified financial ratios and satisfy other financial condition tests to the extent applicable. Our ability to meet 
those financial ratios and tests can be affected by events beyond our control. 

A breach of the covenants or restrictions under the financing documents governing our 2019 Credit Facilities 
could result in an event of default under such documents. Such a default may allow the creditors to accelerate 
the  related  debt,  which  may  result  in  the  acceleration  of  any  other  debt  to  which  a  cross-acceleration  or 
cross-default provision applies. In the event the holders of our indebtedness accelerate the repayment, we may 
not have sufficient assets to repay that indebtedness or be able to borrow sufficient funds to refinance it. Even 
if we are able to obtain new financing, it may not be on commercially reasonable terms or on terms acceptable 
to us. As a result of these restrictions, we may be: 

• 

limited in how we conduct our business; 

•  unable to raise additional debt or equity financing to operate during general economic or business 

downturns; or 

•  unable to compete effectively or to take advantage of new business opportunities. 

These restrictions, along with restrictions that may be contained in agreements evidencing or governing other 
future indebtedness, may affect our ability to grow in accordance with our growth strategy. 

We may be unable to refinance our indebtedness. 

We may need to refinance all or a portion of our indebtedness before maturity. We cannot assure you that we 
will be able to refinance any of our indebtedness on commercially reasonable terms or at all. There can be no 

50 

assurance that we will be able to obtain sufficient funds to enable us to repay or refinance our debt obligations 
on commercially reasonable terms, or at all. 

A lowering or withdrawal of the ratings assigned to our debt securities by rating agencies may increase 
our future borrowing costs and reduce our access to capital. 

Our debt currently has a non-investment grade rating, and any rating assigned could be lowered or withdrawn 
entirely by a rating agency if, in that rating agency’s judgment, future circumstances relating to the basis of the 
rating, such as adverse changes, so warrant. Any future lowering of our ratings likely would make it more difficult 
or more expensive for us to obtain additional debt financing. 

Our failure to raise additional capital or generate cash flows necessary to expand our operations and 
invest in new technologies in the future could reduce our ability to compete successfully and harm our 
results of operations. 

We may need to raise additional funds, and we may not be able to obtain additional debt or equity financing on 
favorable terms or at all. If we raise additional equity financing, our security holders may experience significant 
dilution of their ownership interests. If we engage in additional debt financing, we may be required to accept 
terms that restrict our ability to incur additional indebtedness, force us to maintain specified liquidity or other 
ratios or restrict our ability to pay dividends or make acquisitions. If we need additional capital and cannot raise 
it on acceptable terms, or at all, we may not be able to, among other things: 

•  develop and enhance our solutions and solution packages; 

• 

continue  to  expand  our  solution  and  solution  package  development,  sales  and  marketing 
organizations; 

•  hire, train and retain employees; 

• 

respond to competitive pressures or unanticipated working capital requirements; or 

•  pursue acquisition opportunities. 

In addition, our 2019 Credit Facilities also limit our ability to incur additional debt and therefore we likely would 
have to amend our 2019 Credit Facilities or issue additional equity to raise capital. If we issue additional equity, 
your interest in us will be diluted. 

Risks Relating to Our Common Stock 

Vista owns a large portion of our common stock and thus can influence certain of our corporate actions, 
and Vista’s interests may conflict with ours or yours in the future. 

At December 31, 2020, Vista beneficially owned approximately 47% of our common stock. Our bylaws provide 
that Vista has the right to designate the Chairman of our board of directors (our “Board”) for so long as Vista 
beneficially owns at least 30% or more of the voting power of the then outstanding shares of our capital stock 
then entitled to vote generally in the election of directors. Even though Vista does not own shares of our stock 
representing a majority of the total voting power, for so long as Vista continues to own a significant percentage 
of our stock, Vista will still be able to significantly influence the composition of our Board, including the right to 
designate the Chairman of our Board, and the approval of actions requiring shareholder approval. Accordingly, 
for such period of time, Vista will have significant influence with respect to our management, business plans 
and policies, including the appointment and removal of our officers, decisions on whether to raise future capital 
and amending our charter and bylaws, which govern the rights attached to our common stock. In particular, for 
so long as Vista continues to own a significant percentage of our stock, Vista will be able to cause or prevent a 
change of control of us or a change in the composition of our Board, including the selection of the Chairman of 
our Board, and could preclude any unsolicited acquisition of us. The concentration of ownership could deprive 

51 

 
you of an opportunity to receive a premium for your shares of common stock as part of a sale of us and ultimately 
might affect the market price of our common stock. 

In  addition,  we  entered  into  a  Director  Nomination  Agreement  with  Vista  that  provides  Vista  the  right  to 
designate: (i) all of the nominees for election to our Board for so long as Vista beneficially owns 40% or more 
of the total number of shares of our common stock it owned on the date of our IPO; (ii) a number of directors 
(rounded up to the nearest whole number) equal to 40% of the total directors for so long as Vista beneficially 
owns at least 30% and less than 40% of the total number of shares of our common stock it owned on the date 
of  our  IPO;  (iii)  a  number  of  directors  (rounded  up  to  the  nearest  whole  number)  equal  to  30%  of  the  total 
directors for so long as Vista beneficially owns at least 20% and less than 30% of the total number of shares of 
our common stock it owned on the date of our IPO; (iv) a number of directors (rounded up to the nearest whole 
number) equal to 20% of the total directors for so long as Vista beneficially owns at least 10% and less than 
20% of the total number of shares of our common stock it owned on the date of our IPO; and (v) one director 
for  so  long  as  Vista  beneficially  owns  at  least  5%  and  less  than  10%  of  the  total  number  of  shares  of  our 
common stock it owned on the date of our IPO. The Director Nomination Agreement also provides that Vista 
may assign such right to a Vista affiliate. The Director Nomination Agreement prohibits us from increasing or 
decreasing the size of our Board without the prior written consent of Vista.  

Vista and its affiliates engage in a broad spectrum of activities, including investments in the information and 
business services industry generally. In the ordinary course of their business activities, Vista and its affiliates 
may engage in activities where their interests conflict with our interests or those of our other shareholders, such 
as investing in or advising businesses that directly or indirectly compete with certain portions of our business 
or are suppliers or customers of ours. Our certificate of incorporation provides that none of Vista, any of its 
affiliates or any director who is not employed by us (including any non-employee director who serves as one of 
our officers in both his director and officer capacities) or its affiliates has any duty to refrain from engaging, 
directly or indirectly, in the same business activities or similar business activities or lines of business in which 
we operate. Vista also may pursue acquisition opportunities that may be complementary to our business, and, 
as a result, those acquisition opportunities may not be available to us. In addition, Vista may have an interest 
in pursuing acquisitions, divestitures and other transactions that, in its judgment, could enhance its investment, 
even though such transactions might involve risks to you. 

The requirements of being a public company may strain our resources and distract our management, 
which could make it difficult to manage our business. 

As a public company, we incur legal, accounting and other expenses that we did not previously incur. We are 
subject to the reporting requirements of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) 
and the Sarbanes-Oxley Act, the listing requirements of the NYSE and other applicable securities rules and 
regulations.  Compliance  with  these  rules  and  regulations  will  continue  to  increase  our  legal  and  financial 
compliance costs, make some activities more difficult, time-consuming or costly and increase demand on our 
systems  and  resources.  The  Exchange  Act  requires  that  we  file  annual,  quarterly  and  current  reports  with 
respect to our business, financial condition and results of operations. The Sarbanes-Oxley Act requires, among 
other things, that we establish and maintain effective internal controls and procedures for financial reporting. 
Furthermore, the need to establish the corporate infrastructure demanded of a public company may divert our 
management’s attention from implementing our growth strategy, which could prevent us from improving our 
business, financial condition and results of operations. We have made, and will continue to make, changes to 
our  internal  controls  and  procedures  for  financial  reporting  and  accounting  systems  to  meet  our  reporting 
obligations as a public company. However, the measures we take may not be sufficient to satisfy our obligations 
as a public company. In addition, these rules and regulations will increase our legal and financial compliance 
costs and will make some activities more time-consuming and costly. For example, we expect these rules and 
regulations to make it more difficult and more expensive for us to obtain director and officer liability insurance, 
and we may be required to incur substantial costs to maintain the same or similar coverage. These additional 
obligations could have a material adverse effect on our business, financial condition and results of operations. 

In addition, changing laws, regulations and standards relating to corporate governance and public disclosure 
are creating uncertainty for public companies, increasing legal and financial compliance costs and making some 

52 

activities more time consuming. These laws, regulations and standards are subject to varying interpretations, 
in many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time 
as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty 
regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance 
practices.  We  intend  to  invest  resources  to  comply  with  evolving  laws,  regulations  and  standards,  and  this 
investment may result in increased general and administrative expenses and a diversion of our management’s 
time and attention from sales-generating activities to compliance activities. If our efforts to comply with new 
laws,  regulations  and  standards  differ  from  the  activities  intended by  regulatory  or  governing  bodies  due  to 
ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against 
us and could have a material adversely effect on our business, financial condition and results of operations. 

Provisions of our corporate governance documents could make an acquisition of us more difficult and 
may  prevent  attempts  by  our  shareholders  to  replace  or  remove  our  current  management,  even  if 
beneficial to our shareholders. 

In addition to Vista’s beneficial ownership of 47% of our common stock as of December 31, 2020, our certificate 
of incorporation and bylaws and the Delaware General Corporation Law (the “DGCL”) contain provisions that 
could  make  it  more  difficult  for  a  third  party  to  acquire  us,  even  if  doing  so  might  be  beneficial  to  our 
shareholders. Among other things: 

• 

• 

• 

• 

• 

• 

these provisions allow us to authorize the issuance of undesignated preferred stock, the terms of which 
may be established and the shares of which may be issued without shareholder approval, and which 
may include supermajority voting, special approval, dividend, or other rights or preferences superior to 
the rights of shareholders; 

these provisions provide for a classified board of directors with staggered three-year terms; 

these provisions provide that, at any time when Vista beneficially owns, in the aggregate, less than 
40% in voting power of our stock entitled to vote generally in the election of directors, directors may 
only be removed for cause, and only by the affirmative vote of holders of at least 662/3% in voting power 
of all the then-outstanding shares of our stock entitled to vote thereon, voting together as a single class; 

these provisions prohibit shareholder action by written consent from and after the date on which Vista 
beneficially owns, in the aggregate, less than 35% in voting power of our stock entitled to vote generally 
in the election of directors; 

these provisions provide that for as long as Vista beneficially owns, in the aggregate, at least 50% in 
voting  power  of  our  stock  entitled  to  vote  generally  in  the  election  of  directors,  any  amendment, 
alteration, rescission or repeal of our bylaws by our shareholders will require the affirmative vote of a 
majority in voting power of the outstanding shares of our stock and at any time when Vista beneficially 
owns, in the aggregate, less than 50% in voting power of all outstanding shares of our stock entitled to 
vote generally in the election of directors, any amendment, alteration, rescission or repeal of our bylaws 
by our shareholders will require the affirmative vote of the holders of at least 662/3% in voting power of 
all the then-outstanding shares of our stock entitled to vote thereon, voting together as a single class; 
and 

these provisions establish advance notice requirements for nominations for elections to our Board or 
for  proposing  matters  that  can  be  acted  upon  by  shareholders  at  shareholder  meetings;  provided, 
however, at any time when Vista beneficially owns, in the aggregate, at least 10% in voting power of 
our stock entitled to vote generally in the election of directors, such advance notice procedure will not 
apply to it. 

Our certificate of incorporation contains a provision that provides us with protections similar to Section 203 of 
the DGCL, and prevents us from engaging in a business combination with a person (excluding Vista and any 
of its direct or indirect transferees and any group as to which such persons are a party) who acquires at least 

53 

15% of our common stock for a period of three years from the date such person acquired such common stock, 
unless Board or shareholder approval is obtained prior to the acquisition. These provisions could discourage, 
delay  or  prevent  a  transaction  involving  a  change  in  control  of  our  company.  These  provisions  could  also 
discourage proxy contests and make it more difficult for you and other shareholders to elect directors of your 
choosing  and  cause  us  to  take  other  corporate  actions  you  desire,  including  actions  that  you  may  deem 
advantageous, or negatively affect the trading price of our common stock. In addition, because our Board is 
responsible for appointing the members of our management team, these provisions could in turn affect any 
attempt by our shareholders to replace current members of our management team. 

These and other provisions in our certificate of incorporation, bylaws and Delaware law could make it more 
difficult for shareholders or potential acquirers to obtain control of our Board or initiate actions that are opposed 
by  our  then-current  Board,  including  delay  or  impede  a  merger,  tender  offer  or  proxy  contest  involving  our 
company. The existence of these provisions could negatively affect the price of our common stock and limit 
opportunities for you to realize value in a corporate transaction. 

Our  certificate  of  incorporation  designates  the  Court  of  Chancery  of  the  State  of  Delaware  as  the 
exclusive forum for certain litigation that may be initiated by our shareholders, which could limit our 
shareholders’ ability to obtain a favorable judicial forum for disputes with us. 

Pursuant to our certificate of incorporation, unless we consent in writing to the selection of an alternative forum, 
the Court of Chancery of the State of Delaware is the sole and exclusive forum for (1) any derivative action or 
proceeding brought on our behalf, (2) any action asserting a claim of breach of a fiduciary duty owed by any of 
our directors, officers or other employees to us or our shareholders, (3) any action asserting a claim against us 
arising pursuant to any provision of the DGCL, our certificate of incorporation or our bylaws or (4) any other 
action  asserting  a  claim  against  us  that  is  governed  by  the  internal  affairs  doctrine;  provided  that  for  the 
avoidance of doubt, the forum selection provision that identifies the Court of Chancery of the State of Delaware 
as the exclusive forum for certain litigation, including any “derivative action,” will not apply to suits to enforce a 
duty or liability created by Securities Act, the Exchange Act or any other claim for which the federal courts have 
exclusive jurisdiction. Our certificate of incorporation further provides that any person or entity purchasing or 
otherwise acquiring any interest in shares of our capital stock is deemed to have notice of and consented to 
the provisions of our certificate of incorporation described above. The forum selection clause in our certificate 
of incorporation may have the effect of discouraging lawsuits against us or our directors and officers and may 
limit our shareholders’ ability to obtain a favorable judicial forum for disputes with us. 

An  active,  liquid  trading  market  for  our  common  stock  may  not  be  sustained,  which  may  limit  your 
ability to sell your shares. 

Although we have listed our common stock on the NYSE under the symbol “PING,” an active trading market 
for our common stock may not be sustained. A public trading market having the desirable characteristics of 
depth, liquidity and orderliness depends upon the existence of willing buyers and sellers at any given time, such 
existence being dependent upon the individual decisions of buyers and sellers over which neither we nor any 
market maker has control. The failure of an active and liquid trading market to develop and continue would 
likely have a material adverse effect on the value of our common stock. The market price of our common stock 
may decline below the public offering price, and you may not be able to sell your shares of our common stock 
at or above the price you paid in this offering, or at all. An inactive market may also impair our ability to raise 
capital to continue to fund operations by issuing shares and may impair our ability to acquire other companies 
or technologies by using our shares as consideration. 

Our operating results and stock price may be volatile, and the market price of our common stock may 
drop below the price you paid. 

Our quarterly operating results are likely to fluctuate in the  future. In addition, securities markets worldwide 
have  experienced,  and  are  likely  to  continue  to  experience,  significant  price  and  volume  fluctuations.  This 
market volatility, as well as general economic, market or political conditions, could subject the market price of 

54 

our shares to wide price fluctuations regardless of our operating performance. Our operating results and the 
trading price of our shares may fluctuate in response to various factors, including: 

•  market conditions in our industry or the broader stock market; 

•  actual or anticipated fluctuations in our quarterly financial and operating results; 

• 

• 

• 

introduction of new solutions, solution packages or services by us or our competitors; 

issuance of new or changed securities analysts’ reports or recommendations; 

sales, or anticipated sales, of large blocks of our stock; 

•  additions or departures of key personnel; 

• 

• 

• 

• 

regulatory or political developments; 

litigation and governmental investigations; 

changing economic conditions; 

investors’ perception of us; 

•  events beyond our control such as weather and war; and 

•  any default on our indebtedness. 

These and other factors, many of which are beyond our control, may cause our operating results and the market 
price and demand for our shares to fluctuate substantially. Fluctuations in our quarterly operating results could 
limit or prevent investors from readily selling their shares and may otherwise negatively affect the market price 
and liquidity of our shares. In addition, in the past, when the market price of a stock has been volatile, holders 
of that stock have sometimes instituted securities class action litigation against the company that issued the 
stock. If any of our shareholders brought a lawsuit against us, we could incur substantial costs defending the 
lawsuit. Such a lawsuit could also divert the time and attention of our management from our business, which 
could significantly harm our profitability and reputation. 

A significant portion of our total outstanding shares may be sold into the market in the near future. This 
could cause the market price of our common stock to drop significantly, even if our business is doing 
well. 

Sales of a substantial number of shares of our common stock in the public market could occur at any time. 
These sales, or the perception in the market that the holders of a large number of shares intend to sell shares, 
could reduce the market price of our common stock. We have registered shares of common stock that we may 
issue under our equity compensation plans. Such shares can be freely sold in the public market upon issuance, 
subject to any applicable lock-up agreements. The market price of our stock could decline if the holders of a 
large portion of our shares of common stock sell them or are perceived by the market as intending to sell them. 

Because  we  have  no  current  plans  to  pay  regular  cash  dividends  on  our  common  stock  for  the 
foreseeable future, you may not receive any return on investment unless you sell your common stock 
for a price greater than that which you paid for it. 

We do not anticipate paying any regular cash dividends on our common stock for the foreseeable future. Any 
decision to declare and pay dividends in the future will be made at the discretion of our Board and will depend 
on, among other things, our results of operations, financial condition, cash requirements, contractual restrictions 
and other factors that our Board may deem relevant. In addition, our ability to pay dividends is, and may be, 

55 

limited by covenants of existing and any future outstanding indebtedness we or our subsidiaries incur, including 
under our 2019 Credit Facilities. Therefore, any return on investment in our common stock is solely dependent 
upon the appreciation of the price of our common stock on the open market, which may not occur.  

If  securities  or  industry  analysts  do  not  publish  research  or  reports  about  our  business,  if  they 
adversely change their recommendations regarding our shares or if our results of operations do not 
meet their expectations, our stock price and trading volume could decline. 

The trading market for our shares is influenced by the research and reports that industry or securities analysts 
publish about us or our business. We do not have any control over these analysts. If one or more of these 
analysts cease coverage of us or fail to publish reports on us regularly, we could lose visibility in the financial 
markets, which in turn could cause our stock price or trading volume to decline. Moreover, if one or more of the 
analysts who cover us downgrade our stock, or if our results of operations do not meet their expectations, our 
stock price could decline. 

We may issue shares of preferred stock in the future, which could make it difficult for another company 
to acquire us or could otherwise adversely affect holders of our common stock, which could depress 
the price of our common stock. 

Our certificate of incorporation authorizes us to issue one or more series of preferred stock. Our Board has the 
authority to determine the preferences, limitations and relative rights of the shares of preferred stock and to fix 
the number of shares constituting any series and the designation of such series, without any further vote or 
action by our shareholders. Our preferred stock could be issued with voting, liquidation, dividend and other 
rights superior to the rights of our common stock. The potential issuance of preferred stock may delay or prevent 
a  change  in  control  of  us,  discouraging  bids  for  our  common  stock  at  a  premium  to  the  market  price,  and 
materially adversely affect the market price and the voting and other rights of the holders of our common stock. 

Item 1B. Unresolved Staff Comments 

Not applicable. 

Item 2. Properties 

Our corporate headquarters are in Denver, Colorado, where we lease 89,856 square feet of office space as of 
December 31,  2020.  We  also  have  domestic  offices  in  Boston,  Massachusetts,  Austin,  Texas  and  San 
Francisco, California and international offices in the United Kingdom, Canada, India, Israel and France. 

We lease all of our facilities. We believe that our facilities are adequate for our current needs and anticipate 
that  suitable  additional  space  will  be  readily  available  to  accommodate  any  foreseeable  expansion  of  our 
operations. 

Item 3. Legal Proceedings 

From  time  to  time,  we  are  involved  in  various  claims  and  legal  actions  that  arise  in  the  ordinary  course  of 
business. Although the results of litigation and claims cannot be predicted with certainty, we do not believe that 
the ultimate resolution of these actions will have a material adverse effect on our financial position, results of 
operations, liquidity and capital resources. 

Future  litigation  may  be  necessary  to  defend  ourselves  and  our  partners  by  determining  the  scope, 
enforceability and validity of third-party proprietary rights or to establish our proprietary rights. The results of 
any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can 
have an adverse impact on us because of defense and settlement costs, diversion of management resources 
and other factors. 

56 

 
 
 
 
 
 
 
 
 
Item 4. Mine Safety Disclosure 

None. 

57 

 
 
 
PART II. 

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 

Market Information for Our Common Stock 

Our  common  stock,  $0.001  par  value  per  share,  began  trading  on  the  NYSE  under  the  symbol  “PING”  on 
September 18, 2019. Prior to that time, there was no public market for our common stock. Shares sold in our 
IPO were priced at $15.00 per share. 

Holders of Record 

As of February 17, 2021, there were 41,634 holders of record of our common stock. This figure does not include 
a greater number of beneficial holders of our common stock whose shares are held by banks, brokers and 
other financial institutions. 

Dividend Policy 

We have never declared or paid any cash dividends on our capital stock, and we do not currently intend to pay 
any  cash  dividends  in  the  foreseeable  future.  We  expect  to  retain  future  earnings,  if  any,  to  fund  the 
development and growth of our business. Any decision to declare and pay dividends in the future will be made 
at  the  discretion  of  our  Board  and  will  depend  on,  among  other  things,  our  results  of  operations,  financial 
condition, cash requirements, contractual restrictions and other factors that our Board may deem relevant. In 
addition, our ability to pay dividends is, and may be, limited by covenants of existing and any future outstanding 
indebtedness we or our subsidiaries incur, including under our 2019 Credit Facilities. 

Securities Authorized for Issuance under Equity Compensation Plans 

See Item 12, “Security Ownership of Certain Beneficial Owners and Management  and  Related  Stockholder 
Matters.” 

Stock Performance Graph 

The  following  performance  graph  and  related  information  shall  not  be  deemed  to  be  “filed”  for  purposes  of 
Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that 
section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended, and shall not be incorporated 
by reference into any registration statement or other document filed by us with the SEC, whether made before 
or after the date of this Annual Report on Form 10-K, regardless of any general incorporation language in such 
filing, except as shall be expressly set forth by specific reference in such filing. 

The following graph and related information shows a comparison of the cumulative total return for our common 
stock, Standard & Poor’s 500 Index (“S&P 500 Index”), Standard & Poor’s 500 Information Technology Index 
(“S&P 500 IT Index”) and the Russell 2000 Index between September 19, 2019 (the date our common stock 
commenced trading on the NYSE) through December 31, 2020. All values assume an initial investment of $100 
and reinvestment of any dividends. The comparisons are based on historical data and are not indicative of, nor 
intended to forecast, the future performance of our common stock. 

58 

  
 
 
 
 
 
 
 
 
Comparison of Total Return

 $225.00
 $215.00
 $205.00
 $195.00
 $185.00
 $175.00
 $165.00
 $155.00
 $145.00
 $135.00
 $125.00
 $115.00
 $105.00
 $95.00
 $85.00
 $75.00
 $65.00

9/19/2019

9/30/2019

12/31/2019

3/31/2020

6/30/2020

9/30/2020

12/31/2020

Ping Identity

S&P 500 Index

S&P 500 IT Index

Russell 2000 Index

December 
Company/Index 
31, 2019 
Ping Identity . . . . . . . . . .    $   100.00   $   115.00   $   162.00   $   133.47  $   213.93   $   208.07   $   190.93 
S&P 500 Index . . . . . . . .    $   100.00   $ 
 85.96  $   103.11   $   111.85   $   124.92 
S&P 500 

 99.00   $   107.45   $ 

September 
30, 2020 

September 
30, 2019 

September 
19, 2019 

December 
31, 2020 

June 
30, 2020 

March 
31, 2020 

Information 
Technology Index . . . .    $   100.00   $ 
Russell 2000 Index . . . .    $   100.00   $ 

 99.09   $   112.96   $ 
 97.56   $   106.85   $ 

 99.16  $   129.01   $   144.05   $   160.65 
 96.56   $   126.47 
 73.85  $ 

 92.31   $ 

Recent Sales of Unregistered Securities and Use of Proceeds 

Unregistered Sales of Equity Securities 

There were no unregistered sales of equity securities during the year ended December 31, 2020. 

Issuer Purchases of Equity Securities 

None. 

Item 6. Reserved 

The Company has applied the amendment to Regulation S-K Item 301 which became effective on February 10, 
2021. 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion and analysis summarizes the significant factors affecting the consolidated operating 
results, financial condition, liquidity and cash flows of our company as of and for the periods presented below. 
The following discussion and analysis should be read in conjunction with our consolidated financial statements 
and the related notes thereto included elsewhere in this Annual Report on Form 10-K. The discussion contains 
forward-looking statements that are based on the beliefs of management, as well as assumptions made by, 
and  information  currently  available  to,  our  management.  Actual  results  could  differ  materially  from  those 
discussed in or implied by forward-looking statements as a result of various factors, including those discussed 
below and elsewhere in this Annual Report on Form 10-K, particularly in the sections entitled “Risk Factors” 
and  “Forward-Looking  Statements.”  We  have  omitted  the  financial  results  for  the  fiscal  year  ended 
December 31, 2018 where it would be redundant to the discussion previously included in Part II, Item 7 of our 
2019 Annual Report on Form 10-K filed with the SEC on March 4, 2020. 

Overview 

Ping Identity is the Intelligent Identity solution for the enterprise. We enable companies to achieve Zero Trust 
identity-defined  security  and  more  personalized,  streamlined  user  experiences.  The  Ping  Intelligent  Identity 
Platform  provides  customers,  workforce  and  partners  with  secure,  convenient  access  to  their  applications 
whether they are SaaS, mobile, in the cloud or on-premise. We leverage AI and ML to analyze device, network, 
application and user behavior data to make real-time authentication and security control decisions, enhancing 
the user experience. Our platform is designed to detect anomalies and automatically insert additional security 
measures,  such  as  multi-factor  authentication,  only  when  necessary.  We  built  our  platform  to  meet  the 
requirements  of  the  most  demanding  enterprises,  including  over  60%  of  the  Fortune  100.  Our  cloud-based 
platform has differentiated deployment flexibility to support multi-cloud and on-premise infrastructures to meet 
the diverse and demanding requirements of large enterprise customers. Our platform offers a comprehensive 
suite of turnkey integrations, and is able to scale to millions of identities and thousands of cloud and on-premise 
applications in a single deployment. 

The Ping Intelligent Identity Platform can secure all primary identity use cases, including customer, workforce, 
partner and IoT. For example, enterprises can use our platform to enhance their customers’ user experience 
by creating a single ID and login across web and mobile properties. For the year ended December 31, 2020, 
45% of our subscription revenue was derived from the customer use case. Enterprises can also use our platform 
to  provide  their  workforce  and  commercial  partners  with  secure,  seamless  access  from  any  device  to  the 
applications, data and APIs they need to be productive.  

The Ping Intelligent Identity Platform is comprised of multiple solutions that can be purchased individually or 
integrated as a more complete set of solutions for the customer, workforce, partner or IoT use case: SSO, MFA, 
Access  Security,  Directory,  Dynamic  Authorization,  Risk  Management,  Identity  Verification  and  API 
Intelligence. 

Our offerings are predominately priced based on the solution, use case and number of identities. We sell our 
platform through subscription-based contracts, and substantially all of our customers pay annually in advance. 
We  sell  our  solutions  primarily  through  direct  sales,  which  are  enhanced  by  collaboration  with  our  channel 
partners, resellers, system integrators and technology partners. This includes sourcing new leads, aiding in 
pre-sale processes (such as proof of concepts, demos or requests for proposals) and reselling our solutions to 
customers.  We  also  leverage  a  number  of  our  channel  partners  and  system  integrators  to  provide  the 
implementation services for some of our larger and more complex deployments, significantly increasing the 
time-to-value for our customers and maximizing the efficiency of our go-to-market efforts. 

Impact of COVID-19 

Though  the  impact  of  rapidly  changing  market  and  economic  conditions  due  to  COVID-19  is  uncertain,  it 
continues to disrupt the business of our customers and partners and will continue to impact our business and 
consolidated results of operations and financial condition in the future. The worldwide spread of the COVID-19 
outbreak is resulting in a global slowdown of economic activity with a corresponding decrease in demand for 

60 

 
 
 
 
 
certain goods and services, including possibly from our own customers, while also disrupting sales channels, 
marketing activities and supply chains for an unknown period of time. To add to the uncertainty, it is unclear 
when an economic recovery could start and what a recovery will look like after this unprecedented economic 
shutdown. We have endeavored to follow recommended actions of government and health authorities to protect 
our employees worldwide. For example, as of January 31, 2021, the majority of our employees are working 
remotely.  While  we  have  not  incurred  significant  disruptions  thus  far  from  the  COVID-19  pandemic,  we  are 
unable to accurately predict the extent of the impact on our business due to numerous uncertainties, including 
but  not  limited  to,  the  severity  of  the  disease,  the  duration  of  the  outbreak,  actions  taken  by  governmental 
authorities, the impact to our customers and partners and other factors as described in Part I, Item 1A of this 
Annual Report on Form 10-K. Specifically, during the year ended December 31, 2020, we experienced overall 
strong engagement with enterprise customers as work-from-home and increased virtual customer engagement 
highlighted the need for modernization of their identity security infrastructure. However, given the economic 
uncertainty driven by the COVID-19 pandemic, certain of these enterprise customers elected to phase-in their 
purchases of our solutions, resulting in smaller deal sizes and a reduction in our dollar-based net retention rate 
for the year ended December 31, 2020 as compared to the year ended December 31, 2019. 

While  we  continued  to  see  the  effects  of  the  COVID-19  pandemic  on  our  results  of  operations  and  overall 
financial performance for the year ended December 31, 2020, the total effect of the COVID-19 pandemic will 
not be fully reflected in our results of operations and overall financial performance until future periods and such 
effect is uncertain. In addition, our consolidated financial statements reflect estimates and assumptions made 
by management that affect the reported amounts of assets and liabilities, disclosures of contingent assets and 
liabilities  at  the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and 
expenses  during  the  reporting  period.  Significant  estimates  and  assumptions  reflected  in  our  consolidated 
financial statements include, but are not limited to, establishing valuation allowances based on expected credit 
losses and the collectability of financial assets, determining useful lives for finite-lived assets, assessing the 
recoverability  of  long-lived  assets,  determining  the  fair  values  of  assets  acquired  and  liabilities  assumed  in 
business combinations, determining the value of right-of-use assets and lease liabilities, accounting for income 
taxes and related valuation allowances against deferred tax assets, valuing stock option awards and assessing 
the probability of the awards meeting vesting conditions, recognizing revenue,  determining  the  amortization 
period for deferred commissions and assessing the accounting treatment for commitments and contingencies. 
Management evaluates these estimates and assumptions on an ongoing basis and makes estimates based on 
historical experience and various other assumptions that are believed to be reasonable. Actual results may 
differ from these estimates, including as a result of the COVID-19 outbreak. We will continue to evaluate the 
nature  and  extent  of  the  impact  to  our  business  and  our  consolidated  results  of  operations  and  financial 
condition. 

Key Factors Affecting Our Performance 

We believe that our future performance will depend on many factors, including the following: 

Generate Additional Sales to Existing Customers 

As  part  of  our  land  and  expand  strategy,  a  customer  journey  often  begins  with  the  purchase  of  one  of  our 
solutions for one use case. Once customers realize the value of that solution, their spend with us expands by 
(i) adopting  another  identity  use  case,  (ii) deploying  additional  solutions  and  solution  packages  and/or  (iii) 
adding more identities over time. 

Our  future  revenue  growth  is  dependent  upon  our  ability  to  continue  to  expand  our  customers’  use  of  our 
platform.  Our  ability  to  increase  sales  to  existing  customers  will  depend  on  a  number  of  factors,  including 
satisfaction  or  dissatisfaction  with  our  solutions,  competition,  pricing,  economic  conditions  and  spending  by 
customers on our solutions. We have adopted a customer success strategy and implemented processes across 
our customer base to drive revenue retention and expansion. 

61 

 
Increase the Size of our Customer Base 

We believe there is significant opportunity to increase market adoption of our platform by new customers. Our 
SSO, Access Security and Directory solutions often replace legacy and homegrown systems. We also have 
significant greenfield opportunities with our MFA, Dynamic Authorization, API Intelligence solutions and the IoT 
use case. To increase our customer base, we plan to expand our sales force and channel partner network, 
both domestically and internationally, enhance our marketing efforts and target new buyers. For example, we 
have extended our cloud-based offering to target developers, who represent a new potential buyer for us. Over 
time, we believe sales to developers could increase the size of our customer base. 

Maintain our Technology Differentiation and Product Leadership 

The Ping Intelligent Identity Platform is designed for large enterprises with complex, hybrid IT requirements. 
We have spent over a decade building a standards-based platform with turnkey integrations designed to ensure 
that large enterprises can easily and rapidly deploy our platform within their complex infrastructures. We intend 
to continue making investments in research and development to extend our platform and technology capabilities 
while also expanding our solutions to address new use cases.  

Invest for Growth 

We believe IAM represents a large market opportunity, and we plan to invest in order to support further growth. 
During 2018, we accelerated investments in our business to expand our footprint within this large and growing 
market. Specifically, we invested in new cloud-based offerings to broaden the Ping Intelligent Identity Platform 
and  the  scope  of  our  solutions  to  cover  new  identity  security  threats,  such  as  APIs.  We  also  invested  in 
deploying our platform as a single tenant cloud-based offering, managed by us, to help extend the reach of our 
solutions within our customers’ infrastructures, while providing them with the level of control and configuration 
they require. We have seen progress with these investments and expect to continue to invest in these areas. 
Additionally,  we  plan  to  invest  in  increased  marketing  efforts,  expanding  our  sales  force,  and  growing  our 
network  of  channel  partners,  resellers,  system  integrators  and  technology  partners.  However,  we  are  not 
expecting these investments to provide our business with meaningful increases to ARR growth in the immediate 
term as we expect natural purchasing cycles will affect the speed of market adoption. 

Additionally,  we  have  a  large  and  growing  international  presence  and  intend  to  grow  our  customer  base  in 
various  international  regions  by  making  investments  in  our  sales  team  globally.  For  the  year  ended 
December 31, 2020, our international revenue was 26% of our total revenue. We expect international sales to 
be a meaningful revenue contributor in future periods. 

Seasonality 

Given  the  purchasing  patterns  of  our  enterprise  customers,  we  typically  experience  seasonality  in  terms  of 
when we receive orders from our customers. Our customers often time their purchases and renewals of our 
solutions to coincide with their fiscal year end, which is typically June 30 or December 31. Because of these 
purchasing patterns, a greater percentage of our annual subscription revenue from term-based licenses, the 
revenue from which is recognized up front at the later of delivery or commencement of the license term, has 
come from our second and fourth quarters than from other quarters. For the year ended December 31, 2019, 
26% and 28% of our annual revenue was in our second and fourth quarter, respectively. However, due to the 
economic environment resulting from COVID-19, we did not see our historical trends in seasonality continue 
for the year ended December 31, 2020, where 24% and 26% of our annual revenue was in our second and 
fourth quarter, respectively. 

Key Business Metrics 

In addition to our GAAP financial information, we review a number of operating and financial metrics, including 
the  following  key  metrics,  to  evaluate  our  business,  measure  our  performance,  identify  trends  affecting  our 
business, formulate business plans and make strategic decisions. 

62 

Annual Recurring Revenue 

ARR represents the annualized value of all subscription contracts as of the end of the period. ARR mitigates 
fluctuations due to seasonality, contract term and the sales mix of subscriptions for term-based licenses and 
SaaS. ARR only includes the annualized value of subscription contracts. ARR does not have any standardized 
meaning and is therefore unlikely to be comparable to similarly titled measures presented by other companies. 
ARR should be viewed independently of revenue and deferred revenue and is not intended to be combined 
with or to replace either of those items. ARR is not a forecast and the active contracts at the end of a reporting 
period used in calculating ARR may or may not be extended or renewed by our customers. 

The table below sets forth our ARR as of the end of December 31, 2020 and 2019.  

ARR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 259,090   $ 

 224,888   $ 

 34,202   

 15 % 

December 31,  

2020 

2019 
(dollars in thousands) 

$ 

Change 

% 

Dollar-Based Net Retention Rate 

To further illustrate the land and expand economics of our customer relationships, we examine the rate at which 
our customers increase their subscriptions for our solutions. Our dollar-based net retention rate measures our 
ability to increase revenue across our existing customer base through expanded use of our platform, offset by 
customers whose subscription contracts with us are not renewed or renew at a lower amount. 

We calculate our dollar-based net retention rate as of the end of a reporting period as follows: 

•  Denominator.  We measure ARR as of the last day of the prior reporting period. 

•  Numerator.  We measure ARR as of the last day of the current reporting period from customers 

with associated ARR as of the last day of the prior reporting period. 

The quotient obtained from this calculation is our dollar-based net retention rate. Our dollar-based net retention 
rates were 108% and 115% at December 31, 2020 and 2019, respectively. We believe our ability to cross-sell 
our new solutions to our installed base, particularly MFA and API Intelligence, will continue to support our high 
dollar-based net retention rate. 

Large Customers 

We believe that our ability to increase the number of customers on our platform, particularly the number of 
customers with greater than ARR of $1,000,000 and ARR of $250,000, demonstrates our focus on the large 
enterprise market and our penetration within those enterprises. Increasing awareness of our platform, further 
developing our sales and marketing expertise and channel partner ecosystem, and continuing to build solutions 
that  address  the  unique  identity  needs  of  large  enterprises  have  increased  our  number  of  large  customers 
across industries. We believe there are significant upsell and cross-sell opportunities within our customer base 
by expanding the number of use cases, adding additional identities and selling new solutions. 

At December 31, 2020, we had 51 customers with greater than $1,000,000 in ARR, an increase of 34% from 
38 customers at December 31, 2019. Additionally, our customers with ARR over $250,000 increased from 232 
at December 31, 2019 to 260 at December 31, 2020, representing a growth rate of 12%.  

Non-GAAP Financial Measures 

In addition to our results determined in accordance with GAAP, we believe the following non-GAAP measures 
are  useful  in  evaluating  our  operating  performance.  We  believe  that  non-GAAP  financial  information,  when 
taken  collectively,  may  be  helpful  to  investors  because  it  provides  consistency  and  comparability  with  past 
financial performance and assists in comparisons with other companies, some of which use similar non-GAAP 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
     
 
 
 
 
financial information to supplement their GAAP results. The non-GAAP financial information is presented for 
supplemental informational purposes only, and should not be considered a substitute for financial information 
presented in accordance with GAAP, and may be different from similarly-titled non-GAAP measures used by 
other companies. A reconciliation is provided below for each non-GAAP financial measure to the most directly 
comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related 
GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly 
comparable GAAP financial measures. 

Free Cash Flow 

Free  Cash  Flow  is  a  supplemental  measure  of  liquidity  that  is  not  made  under  GAAP  and  that  does  not 
represent,  and  should  not be  considered  as,  an  alternative  to  cash  flow  from  operations,  as  determined by 
GAAP. We define Free Cash Flow as net cash provided by (used in) operating activities less cash used for 
purchases of property and equipment and capitalized software development costs. 

We use Free Cash Flow as one measure of the liquidity of our business. We believe that Free Cash Flow is a 
useful indicator of liquidity that provides information to management and investors about the amount of cash 
generated  from  our  core  operations  that,  after  the  purchases  of  property  and  equipment  and  capitalized 
software  development  costs,  can  be  used  for  strategic  initiatives,  including  investing  in  our  business  and 
selectively pursuing acquisitions and strategic investments. We further believe that historical and future trends 
in  Free  Cash  Flow,  even  if  negative,  provide  useful  information  about  the  amount  of  cash  generated  (or 
consumed) by our operating activities that is available (or is not available) to be used for strategic initiatives. 
For example, if Free Cash Flow is negative, we may need to access cash reserves or other sources of capital 
to invest in strategic initiatives. We also believe that the use of Free Cash Flow enables us to more effectively 
evaluate our liquidity period-over-period and relative to our competitors. 

A reconciliation of Free Cash Flow to net cash provided by operating activities, the most directly comparable 
GAAP measure, is as follows: 

Net cash provided by operating activities  . . . . . . . . . . . . . . .    $ 
Less: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

 22,375   $ 

 5,795   $ 

 22,886 

Purchases of property and equipment . . . . . . . . . . . . . . . . .   
Capitalized software development costs . . . . . . . . . . . . . . .   

 (2,595) 
 (13,255) 

Free Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . .    $ 
Net cash provided by (used in) financing activities  . . . . . . .    $ 
Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 6,525   $ 
 (48,320)  $ 
 103,009   $ 
 2,263   $ 

 (8,696) 
 (10,460) 
 (13,361)  $ 
 (19,756)  $ 
 (2,020)  $ 
 12,169   $ 

 (3,437)
 (6,310)
 13,139 
 (26,661)
 67,102 
 13,598 

Free Cash Flow has limitations as an analytical tool, and you should not consider it in isolation, or as a substitute 
for analysis of our results as reported under GAAP. For example, Free Cash Flow does not represent the total 
increase or decrease in our cash balance for a given period. Because of these limitations, Free Cash Flow 
should not be considered as a replacement for cash flow from operations, as determined by GAAP, or as a 
measure of our profitability. We compensate for these limitations by relying primarily on our GAAP results and 
using non-GAAP measures only for supplemental purposes. 

Non-GAAP Gross Profit 

Non-GAAP Gross Profit is a supplemental measure of operating performance that is not made under GAAP 
and that does not represent, and should not be considered as, an alternative to gross profit, as determined by 
GAAP. We define Non-GAAP Gross Profit as gross profit, adjusted for stock-based compensation expense and 
certain amortization expense of acquired intangible assets and software developed for internal use. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
  
   
  
   
  
  
  
  
  
  
  
  
 
We use Non-GAAP Gross Profit to understand and evaluate our core operating performance and trends, to 
prepare and approve our annual budget, and to develop short-term and long-term operating plans. We believe 
that Non-GAAP Gross Profit is a useful measure to us and to our investors because it provides consistency 
and  comparability  with  our  past  financial  performance  and  between  fiscal  periods,  as  the  metric  generally 
eliminates the effects of the variability of amortization of acquired intangibles and internal-use software and 
stock-based compensation expense from period to period, which may fluctuate for reasons unrelated to overall 
operating performance. We believe that the use of this measure enables us to more effectively evaluate our 
performance period-over-period and relative to our competitors. 

A reconciliation of Non-GAAP Gross Profit to gross profit, the most directly comparable GAAP measure, is as 
follows: 

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . .   
Stock-based compensation expense . . . . . . . . . . . . .   
Non-GAAP Gross Profit . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 175,378  
 20,269  
 1,072  
 196,719  

$ 

$ 

 187,194  
 16,338  
 221  
 203,753  

$ 

$ 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

 156,951 
 14,396 
 — 
 171,347 

Non-GAAP Gross Profit has limitations as an analytical tool, and you should not consider it in isolation, or as a 
substitute for analysis of our results as reported under GAAP. Because of these limitations, Non-GAAP Gross 
Profit should not be considered as a replacement for gross profit, as determined by GAAP, or as a measure of 
our  profitability.  We  compensate  for  these  limitations  by  relying  primarily  on  our  GAAP  results  and  using 
non-GAAP measures only for supplemental purposes. 

Revenue 

Components of Results of Operations 

We recognize revenue under ASC 606 when our customer obtains control of goods or services in an amount 
that reflects the consideration that we expect to receive in exchange for those goods or services.  

We derive revenue primarily from sales of subscriptions for our solutions to new and existing customers and, 
to a lesser extent, sales of professional services. 

Subscription.   Subscription revenue includes subscription term-based license revenue for solutions deployed 
on-premise within the customer’s IT infrastructure or in a third-party cloud of their choice, subscription support 
and maintenance revenue from such deployments, and SaaS subscriptions, which give customers the right to 
access  our  SaaS-based  solutions.  We  typically  invoice  subscription  fees  annually  in  advance.  Subscription 
term-based license revenue is recognized upon transfer of control of the software, which occurs at delivery or 
when the license term commences, if later. All of our support and maintenance revenue and revenue from SaaS 
subscriptions is recognized ratably over the term of the applicable agreement. 

For  the  years  ended  December 31,  2020  and  2019,  59%  and  66%,  respectively,  of  our  revenue  was  from 
subscription term-based licenses. We expect that a majority of our revenue will be from subscription term-based 
licenses for the foreseeable future. Changes in period-over-period subscription revenue growth are primarily 
impacted by the following factors: 

• 

• 

the type of new and renewed subscriptions (i.e., term-based or SaaS); and 

the duration of new and renewed term-based subscriptions. 

While the number of new and increased subscriptions during a period impacts our subscription revenue growth, 
the type and duration of those subscriptions has a significantly greater impact on the amount and timing of 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
  
  
  
 
 
 
 
revenue recognized in a period. Subscription revenue from term-based licenses is recognized at the beginning 
of the subscription term, while subscription revenue from SaaS and support and maintenance is recognized 
ratably  over  the  subscription  term.  As  a  result,  our  revenue  may  fluctuate  due  to  the  timing  of  term-based 
licensing  transactions.  In  addition,  keeping  other  factors  constant,  when  the  percentage  of  subscription 
term-based licenses to total subscriptions sold or renewed in a period increases relative to the prior period, 
revenue  growth  will  increase.  Conversely,  when  the  percentage  of  subscription  SaaS  and  support  and 
maintenance  to  total  subscriptions  sold  or  renewed  in  a  period  increases,  revenue  growth  will  generally 
decrease.  Additionally,  a  multi-year  subscription  term-based  license  will  generally  result  in  greater  revenue 
recognition up front relative to a one-year subscription term-based license. Therefore, keeping other factors 
constant,  revenue  growth will  also  trend  higher  in  a  period where  the  percentage  of  multi-year  subscription 
term-based licenses to total subscription term-based licenses increases. 

Professional  Services  and  Other.      Professional  services  and  other  revenue  consists  primarily  of  fees  from 
professional services provided to our customers and partners to configure and optimize the use of our solutions, 
as well as training services related to the configuration and operation of our solutions. Our professional services 
are generally priced on a time and materials basis, which is generally invoiced monthly and for which revenue 
is  recognized  as  the  services  are  performed.  Revenue  from  our  training  services  and  sponsorship  fees  is 
recognized on the date the services are complete. Over time, we expect our professional services revenue to 
remain relatively stable as a percentage of total revenue. 

Cost of Revenue 

Subscription.   Subscription cost of revenue consists primarily of employee compensation costs for employees 
associated  with  supporting  our  subscription  arrangements  and  certain  third-party  expenses.  Employee 
compensation  and  related  costs  include  cash  compensation  and  benefits  to  employees,  stock-based 
compensation, costs of third-party contractors and associated overhead costs. Third-party expenses consist of 
cloud infrastructure costs and other expenses directly associated with our customer support. We expect our 
subscription cost of revenue to increase in absolute dollars to the extent our subscription revenue increases. 

Professional  Services  and  Other.    Professional  services  and  other  cost  of  revenue  consists  primarily  of 
employee compensation costs directly associated with delivery of professional services and training, including 
stock-based compensation, costs of third-party contractors, and facility rental charges and other associated 
overhead costs. We expect our professional services and other cost of revenue to increase in absolute dollars 
relative to the growth of our business. 

Amortization  Expense.    Amortization  expense  consists  of  amortization  of  developed  technology  and 
internal-use software. 

Long-Term Incentive Plan.   If the long-term incentive plan (“LTIP”) awards are considered probable of meeting 
vesting requirements in the three months ending March 31, 2021, it may result in incremental compensation 
expense between $1.3 million to $1.8 million being recognized in the three months ending March 31, 2021, and 
between $0.4 million to $0.8 million being recognized ratably over the remaining estimated vesting period.  

Operating Expenses 

Our  operating  expenses  consist  of  sales  and  marketing,  research  and  development  and  general  and 
administrative  expenses  as  well  as  depreciation  and  amortization.  Personnel  costs  are  the  most  significant 
component of operating expenses and consist of salaries, benefits, bonuses, payroll taxes and stock-based 
compensation expense. 

Sales and Marketing.  Sales and marketing expenses consist primarily of employee compensation costs, sales 
commissions,  costs  of  general  marketing  and  promotional  activities,  travel-related  expenses  and  allocated 
overhead. Certain sales commissions earned by our sales force on subscription contracts are deferred and 
amortized over the period of benefit, which is generally four years. We expect to continue to invest in our sales 
force  domestically  and  internationally,  as  well  as  in  our  channel  relationships.  We  expect  our  sales  and 

66 

marketing expenses to increase on an absolute dollar basis and continue to be our largest operating expense 
category for the foreseeable future.  

Research  and  Development.  Research  and  development  expenses  consist  primarily  of  employee 
compensation costs, allocated overhead and software and maintenance expenses. We will continue to invest 
in  innovation  and  offer  our  customers  new  solutions  to  enhance  our  existing  platform  and  expect  such 
investment to increase on an absolute dollar basis as our business grows.  

General and Administrative.   General and administrative expenses consist primarily of employee compensation 
costs for corporate personnel, such as those in our executive, human resource, legal, facilities, accounting and 
finance, information security and information technology departments. In addition, general and administrative 
expenses include third-party professional fees, as well as all other supporting corporate expenses not allocated 
to other departments. General and administrative expense also includes acquisition-related expenses, which 
primarily consist of third-party expenses related to business acquisitions, such as professional services and 
legal fees. 

We expect our general and administrative expenses to increase on an absolute dollar basis as our business 
grows. Also, we expect to incur additional general and administrative expenses as a result of continuing to 
operate as a public company, including costs related to maintaining the effectiveness of our internal control 
over  financial  reporting,  including  accounting-related  costs  and  significant  management  oversight,  costs  to 
comply with the rules and regulations applicable to companies listed on a national securities exchange, costs 
related to compliance and reporting obligations pursuant to the rules and regulations of the SEC, and increased 
expenses for insurance, investor relations and professional services. 

Depreciation and Amortization.   Depreciation and amortization expense consists primarily of depreciation of 
our fixed assets and amortization of finite-lived acquired intangible assets such as customer relationships, trade 
names and non-compete agreements. 

Long-Term Incentive Plan and Stock Option Awards.   If the stock option awards subject to performance and 
market  conditions  are  considered  probable  of  meeting  vesting  requirements  in  the  three  months  ending 
March 31, 2021, it may result in incremental stock-based compensation expense of approximately $6.3 million 
being recognized in the three months ending March 31, 2021, and approximately $1.3 million being recognized 
ratably over the remaining estimated vesting period. Additionally, if the LTIP awards are considered probable 
of  meeting  vesting  requirements  in  the  three  months  ending  March 31,  2021,  it  may  result  in  incremental 
compensation expense between $16.3 million to $17.3 million being recognized in the three months ending 
March 31, 2021, and between $5.3 million to $6.3 million being recognized ratably over the remaining estimated 
vesting period. 

Other Income (Expense) 

Interest  Expense.      Interest  expense  consists  primarily  of  interest  payments  on  our  outstanding  borrowings 
under our credit facilities as well as the amortization of associated deferred financing costs. See “— Liquidity 
and Capital Resources — Senior Secured Credit Facilities.” 

Other  Income  (Expense),  Net.      Other  income  (expense),  net  primarily  consists  of  gains  and  losses  from 
transactions denominated in a currency other than the functional currency, interest income and other income 
(expense). As we have expanded our international operations, our exposure to fluctuations in foreign currencies 
has increased, and we expect this to continue. 

Benefit (Provision) for Income Taxes 

Benefit (provision) for income taxes consists primarily of income taxes related to U.S. federal and state income 
taxes and income taxes in foreign jurisdictions in which we conduct business. 

67 

 
Results of Operations 

The following table sets forth our consolidated statements of operations data for the periods indicated: 

Revenue: 

Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Professional services and other . . . . . . . . . . . . . . . .   
Total revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 224,131  
 19,458  
 243,589  

$ 

 225,345  
 17,553  
 242,898  

 184,991 
 16,571 
 201,562 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Cost of revenue: 

Subscription (exclusive of amortization shown 

below)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Professional services and other (exclusive of 

amortization shown below)(1) . . . . . . . . . . . . . . . . .   
Amortization expense . . . . . . . . . . . . . . . . . . . . . . . . .   
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . .   
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Operating expenses: 

Sales and marketing(1) . . . . . . . . . . . . . . . . . . . . . . . .   
Research and development(1) . . . . . . . . . . . . . . . . . .   
General and administrative(1)  . . . . . . . . . . . . . . . . . .   
Depreciation and amortization  . . . . . . . . . . . . . . . . .   
Total operating expenses  . . . . . . . . . . . . . . . . . . . .   
Income (loss) from operations . . . . . . . . . . . . . . . . . . .   
Other income (expense): 

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Loss on extinguishment of debt  . . . . . . . . . . . . . . . .   
Other income (expense), net . . . . . . . . . . . . . . . . . . .   
Total other income (expense) . . . . . . . . . . . . . . . . .   
Loss before income taxes  . . . . . . . . . . . . . . . . . . . . . .   
Benefit (provision) for income taxes . . . . . . . . . . . . . .   
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
______________________ 

$ 

(1)  Includes stock-based compensation as follows: 

 30,797  

 24,044  

 17,512 

 17,145  
 20,269  
 68,211  
 175,378  

 88,910  
 48,934  
 47,198  
 16,997  
 202,039  
 (26,661) 

 (2,433) 
 —  
 2,947  
 514  
 (26,147) 
 14,256  
 (11,891) 

$ 

 15,322  
 16,338  
 55,704  
 187,194  

 78,889  
 46,016  
 38,293  
 16,639  
 179,837  
 7,357  

 (12,914) 
 (4,532) 
 363  
 (17,083) 
 (9,726) 
 8,222  
 (1,504) 

$ 

 12,703 
 14,396 
 44,611 
 156,951 

 60,140 
 36,229 
 28,355 
 16,341 
 141,065 
 15,886 

 (15,837)
 (9,785)
 (335)
 (25,957)
 (10,071)
 (3,375)
 (13,446)

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Subscription cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Professional services and other cost of revenue . . . . . . . . . .   
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 675   $ 
 397  
 4,467  
 5,294  
 5,791  

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 16,624   $ 

 141   $ 

 80  
 1,407  
 1,364  
 3,340  
 6,332   $ 

 — 
 — 
 726 
 342 
 1,780 
 2,848 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
 
    
 
    
 
  
  
  
  
  
  
  
 
  
   
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
   
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
   
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
 
 
 
 
 
  
 
  
  
  
  
 
The following table sets forth our consolidated statements of operations data expressed as a percentage of 
total revenue for the periods indicated: 

Revenue: 

Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Professional services and other . . . . . . . . . . . . . . . . . . . . .    
Total revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 92 %     
 8   
 100   

 93 %     
 7   
 100   

 92 % 
 8   
 100   

2020 

Year Ended December 31,  
2019 

2018 

Cost of revenue: 

Subscription (exclusive of amortization shown below) . .    
Professional services and other (exclusive of 

amortization shown below) . . . . . . . . . . . . . . . . . . . . . . . .    
Amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Operating expenses: 

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Research and development  . . . . . . . . . . . . . . . . . . . . . . . .    
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . .    
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . .    
Total operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . .    
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . .    
Other income (expense): 

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Loss on extinguishment of debt  . . . . . . . . . . . . . . . . . . . . .    
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . .    
Total other income (expense) . . . . . . . . . . . . . . . . . . . . . .    
Loss before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Benefit (provision) for income taxes . . . . . . . . . . . . . . . . . . .    
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 13   

 7   
 8   
 28   
 72   

 37   
 20   
 19   
 7   
 83   
 (11)  

 (1)  
 —   
 1   
 —   
 (11)  
 6   
 (5)%    

 10   

 6   
 7   
 23   
 77   

 32   
 19   
 16   
 7   
 74   
 3   

 (5)  
 (2)  
 —   
 (7)  
 (4)  
 3   
 (1)%    

 9   

 6   
 7   
 22   
 78   

 30   
 18   
 14   
 8   
 70   
 8   

 (8)  
 (5)  
 —   
 (13)  
 (5)  
 (2)  
 (7)% 

Comparison of the Years Ended December 31, 2020 and 2019 

Revenue 

Revenue: 

Year Ended  
December 31,  

2020 

$ 
2019 
(dollars in thousands) 

Change 

% 

Subscription  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Professional services and other  . . . . . . . . . . . . . . . .    
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

 224,131  
 19,458  
 243,589  

$ 

$ 

 225,345  
 17,553  
 242,898  

$ 

$ 

 (1,214)  
 1,905   
 691   

 (1)%
 11  
 — %

Total revenue increased by $0.7 million for the year ended December 31, 2020 compared to the year ended 
December 31, 2019. The revenue growth was attributable to an increase in professional services and other 
revenue of $1.9 million due to an increase in the provisioning of implementation and consulting services. This 
was partially offset by a decrease in subscription revenue of $1.2 million, discussed further below. 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
    
 
   
 
   
 
 
 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
 
 
 
 
    
 
    
 
    
   
  
  
  
 
The table below sets forth the components of subscription revenue for the years ended December 31, 2020 
and 2019. 

Year Ended  
December 31,  

2020 

2019 
$ 
(dollars in thousands) 

Change 

% 

Subscription: 

Multi-year subscription term-based licenses . . . . . . .    
1-year subscription term-based licenses . . . . . . . . . .    
Subscription term-based licenses . . . . . . . . . . . . . .    
Subscription SaaS and maintenance and support . . . .    
Total subscription revenue  . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

 86,578  
 57,966  
 144,544  
 79,587  
 224,131  

$ 

$ 

 113,151  
 48,255  
 161,406  
 63,939  
 225,345  

$ 

$ 

 (26,573)  
 9,711   
 (16,862)  
 15,648   
 (1,214)  

 (23)% 
 20  
 (10) 
 24   
 (1)% 

Subscription revenue decreased 1%, or $1.2 million, in the year ended December 31, 2020 compared to the 
year ended December 31, 2019. The decrease in revenue during the year ended December 31, 2020 was due 
to  strong  growth  in  our  SaaS  solutions  resulting  in  a  decrease  in  up-front  term-based  license  revenue  and 
shorter subscription terms from customers electing to phase-in their purchases of our solutions in light of the 
sustained economic environment and associated uncertainty surrounding COVID-19. Remaining changes in 
subscription revenue were due to the changes in subscription type and duration, described further below. 

Change in subscription type.  The following table sets forth the components of subscription revenue expressed 
as a percentage of total subscription revenue: 

Subscription term-based licenses  . . . . . . . . . . . . . . . . .    
Subscription SaaS and maintenance and support . . . . .    
Total subscription revenue  . . . . . . . . . . . . . . . . . . . . .    

 64 % 
 36  
 100 % 

 72 % 
 28  
 100 % 

Year Ended  
December 31,  

2020 

2019 

Change 
% 

 (8)% 
 8  

Subscription term-based license revenue as a percentage of subscription revenue decreased from 72% in the 
year ended December 31, 2019 to 64% in the year ended December 31, 2020. Subscription SaaS and support 
and  maintenance  as  a  percentage  of  total  subscription  revenue  increased  from  28%  in  the  year  ended 
December 31, 2019  to  36%  in  the  year  ended  December 31, 2020.  The  increase  in  subscription  SaaS  and 
support and maintenance revenue as a percentage of total subscription revenue was primarily driven by the 
increased  adoption  of  our  SaaS  solutions,  which  resulted  in  greater  deferral  of  revenue  from  subscriptions 
entered into or renewed in the year ended December 31, 2020 compared to the year ended December 31, 
2019. We expect subscription SaaS and support and maintenance to continue to increase as a percentage of 
total subscription revenue in future periods as adoption of our SaaS solutions increases, resulting in greater 
deferral of revenue in the period in which the subscription is contracted.  

Change in term-based subscription duration.   The following table sets forth the components of subscription 
term-based licenses expressed as a percentage of total subscription term-based license revenue: 

Multi-year subscription term-based licenses  . . . . . . . . .    
1-year subscription term-based licenses . . . . . . . . . . . .    
Total subscription term-based licenses . . . . . . . . . . . .    

 60 % 
 40  
 100 % 

 70 % 
 30  
 100 % 

Year Ended  
December 31,  

2020 

2019 

Change 
% 

 (10)% 
 10  

Multi-year subscription term-based license revenue as a percentage of total subscription term-based license 
revenue decreased from 70% in the year ended December 31, 2019 to 60% in the year ended December 31, 
2020. This resulted in less upfront revenue recognition from subscriptions entered into or renewed during the 
year ended December 31, 2020 compared to the year ended December 31, 2019.  

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
  
 
 
 
 
     
     
     
     
 
 
 
 
    
 
    
 
    
   
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
     
 
  
 
  
 
 
Cost of Revenue 

Year Ended  
December 31,  

2020 

2019 
(dollars in thousands) 

$ 

Change 

% 

Cost of revenue: 

Subscription (exclusive of amortization shown below)  . . . . . . . . . . .   
Professional services and other (exclusive of amortization 

shown below) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

 30,797   $ 

 24,044   $ 

 6,753   

 17,145  
 20,269  
 68,211   $ 

 15,322  
 16,338  
 55,704   $ 

 1,823   
 3,931   
 12,507   

$ 

 28 %

 12  
 24  
 22 %

Subscription  cost  of  revenue  increased  by  $6.8 million,  or  28%,  for  the  year  ended  December 31, 2020 
compared to the year ended December 31, 2019. $4.2 million of the increase was compensation related and 
primarily attributable to an increase in headcount to  support the continued growth  of  our subscription  SaaS 
offerings and ongoing maintenance and support for our expanding customer base. $2.6 million of the increase 
was attributable to our increased hosting costs largely associated with the increased adoption of our solutions.  

Professional  services  and  other  cost  of  revenue  increased  by  $1.8 million,  or  12%,  for  the  year  ended 
December 31, 2020 compared to the year ended December 31, 2019. The increase related to a $1.1 million 
increase in consulting costs, partially to aid in the development of our certification programs, while $0.8 million 
was  compensation  related  and  primarily  attributable  to  an  increase  in  headcount  to  support  growth  of  our 
business as well as an increase in stock-based compensation expense due to an increase in the issuance of 
RSUs granted in 2020 compared to 2019. These increases were offset by a $0.8 million decrease in travel 
costs due to a reduction in travel in 2020 because of COVID-19. The remaining portion of the increase was 
primarily attributable to allocated overhead. 

Amortization expense increased by $3.9 million, or 24%, for the year ended December 31, 2020 compared to 
the year ended December 31, 2019. The year-over-year increase was attributable primarily to an increase in 
the amortization of our capitalized software as well as an increase in the amortization of developed technology 
resulting  from  our  acquisitions  of  ShoCard  and  Symphonic  in  March and  October of  2020,  respectively,  as 
further described in Note 7 of our consolidated financial statements included in Part II, Item 8 of this Annual 
Report on Form 10-K. 

Operating Expenses 

Year Ended  
December 31,  

2020 

2019 
$ 
(dollars in thousands) 

Change 

% 

Sales and marketing  . . . . . . . . . . . . . . . . . . . . . . . . . .    
Research and development . . . . . . . . . . . . . . . . . . . . .    
General and administrative  . . . . . . . . . . . . . . . . . . . . .    
Depreciation and amortization . . . . . . . . . . . . . . . . . . .    
Total operating expenses . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

 88,910  
 48,934  
 47,198  
 16,997  
 202,039  

$ 

$ 

 78,889   
 46,016   
 38,293   
 16,639   
 179,837   

$ 

$ 

 10,021   
 2,918   
 8,905   
 358   
 22,202   

 13 %
 6  
 23  
 2  
 12 %

Sales and Marketing.   Sales and marketing expenses increased by $10.0 million, or 13%, for the year ended 
December 31, 2020 compared to the year ended December 31, 2019. $11.0 million of the increase was related 
to compensation as a result of an increase in headcount related to the expansion of our sales force and our 
marketing department, as well as an increase in stock-based compensation expense resulting from an increase 
in the issuance of RSUs granted in 2020 compared to 2019. Additionally, promotional expenses increased by 
$1.1 million due to additional spend around branding and awareness campaigns. These increases were offset 
by  a  $3.7  million  decrease  in  travel  costs  due  to  a  reduction  in  travel  in  2020  because  of  COVID-19.  The 
remaining increases were related to consulting costs and allocated overhead. 

Research and Development.   Research and development expenses increased by $2.9 million, or 6%, for the 
year  ended  December 31,  2020  compared  to  the  year  ended  December 31,  2019.  $8.3  million  was 
compensation related and primarily the result of an increase in headcount to enhance and expand our solutions. 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
 
 
 
 
    
 
    
 
    
   
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
 
 
  
  
  
  
  
  
  
  
  
 
Compensation-related  expenses  also  increased  due  to  an  increase  in  stock-based  compensation  expense 
resulting from an increase in the issuance of equity awards granted in 2020 compared to 2019, including the 
liability-classified  awards  that  were  issued  in  conjunction  with  the  ShoCard  and  Symphonic  acquisitions  as 
further described in Notes 7 and 12 of our consolidated financial statements included in Part II, Item 8 of this 
Annual  Report  on  Form 10-K.  These  increases  were  offset  by  a  decrease  of  $2.8  million  attributable  to 
contingent compensation and retention expense related to our acquisition of Elastic Beam that was paid in full 
by April 2020. The increase in research and development expense was also offset by an increase of $3.6 million 
related to employee costs that were capitalized as software development costs in the year ended December 31, 
2020 as compared to December 31, 2019. The remaining increase was primarily the result of an increase in 
allocated overhead. 

General and Administrative.   General and administrative expenses increased by $8.9 million, or 23%, for the 
year ended December 31, 2020 compared to the year ended December 31, 2019. $7.5 million of the increase 
was attributable to an increase in administrative expenses related to operating as a public company for the full 
year of 2020 as compared to 2019, where we were only public for a portion of the year starting in September of 
2019, as well as incremental costs related to our follow-on offerings. $1.7 million of the increase was attributable 
to acquisition-related expenses that we incurred during the year ended December 31, 2020 for our acquisitions 
of ShoCard and Symphonic. Additionally, $1.1 million of the increase was compensation-related and primarily 
the result of an increase in stock-based compensation expense due to an increase in the issuance of RSUs 
granted in 2020 compared to 2019. These increases were partially offset by a $1.0 million decrease in travel 
costs related to a reduction in travel because of COVID-19 and decreases in partner and consulting costs and 
allocated overhead. 

Depreciation  and  Amortization.      Depreciation  and  amortization  expense  slightly  increased  during the  year 
ended  December 31, 2020  compared  to  the  year  ended  December 31, 2019  as  the  Company  expanded  its 
office  sites  in  early  2020  to  accommodate  its  growing  headcount,  which  increased  the  depreciation  of  the 
associated leasehold improvements and furniture and fixtures.  

Other Income (Expense) 

Interest expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . .    
Other income (expense), net . . . . . . . . . . . . . . . . . . . .    
Total other income (expense) . . . . . . . . . . . . . . . . . .    

$ 

$ 

 (2,433) 
 —  
 2,947  
 514  

$ 

$ 

2020 

2019 
$ 
(dollars in thousands) 
 (12,914) 
 (4,532) 
 363  
 (17,083) 

$ 

$ 

 10,481    
 4,532    
 2,584    
 17,597    

 (81)%

 (100) 
 712  
 (103)%

Change 

% 

Year Ended  
December 31,  

Interest Expense.   Interest expense decreased by $10.5 million, or 81%, for the year ended December 31, 
2020  compared  to  the  year  ended  December 31, 2019.  The  decrease  was  attributable  primarily  to  the 
refinancing  of  our  debt  in  December 2019  as  described  in  Note  9  of  our  consolidated  financial  statements 
included  in  Part  II,  Item  8  of  this  Annual  Report  on  Form 10-K.  The  refinancing  also  attributed  to  the 
period-over-period decrease in the weighted average interest rate, from 6.1% for the year ended December 31, 
2019 to 1.8% for the year ended December 31, 2020. 

Loss  on  Extinguishment  of  Debt.      During  the  year  ended  December 31, 2019,  we  recorded  a  loss  on 
extinguishment of debt of $4.5 million. $3.6 million of the loss related to the write off of a portion of our deferred 
debt issuance costs in conjunction with the repayment of $196.4 million of outstanding principal on our 2018 
Term  Loan  Facility  using  the  proceeds  from  our  IPO.  The  remaining  $0.9  million  of  the  loss  related  to  the 
refinancing  of  our  debt  in  December 2019.  There  was  no  similar  loss  during  the  year  ended  December 31, 
2020. 

Other Income (Expense), Net.   Other income (expense), net increased by $2.6 million, or 712%, from other 
income of $0.4 million in the year ended December 31, 2019 to other income of $2.9 million in the year ended 
December 31,  2020.  The  increase  was  attributable  primarily  to  a  change  in  the  amount  of  foreign  currency 
gains and losses, from a loss of $0.9 million in the year ended December 31, 2019 compared to a gain of $2.7 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
 
 
  
  
  
  
  
  
 
   
million  in  the  year  ended  December 31, 2020,  partially  offset  by  a  $1.0  million  decrease  in  interest  income 
recognized in the year ended December 31, 2020 compared to the year ended December 31, 2019.  

Benefit (Provision) for Income Taxes 

Year Ended  
December 31,  

2020 

2019 
$ 
(dollars in thousands) 

Change 

% 

Benefit (provision) for income taxes . . . . . . . . . . . . . . .    

$ 

 14,256  

$ 

 8,222   

$ 

 6,034   

 73 %

Our benefit for income taxes was $14.3 million and $8.2 million for the year ended December 31, 2020 and 
2019, respectively. The increase in our benefit for income taxes in 2020 compared to 2019 was primarily driven 
by an increase in our loss before income taxes. An additional $4.7 million of the increase in our net benefit for 
income taxes related to an increase in deductible stock-based compensation in 2020 compared to 2019, which 
we expect will continue to provide a benefit in future periods. 

General 

Liquidity and Capital Resources 

As  of  December 31, 2020,  our  principal  sources  of  liquidity  were  cash  and  cash  equivalents  totaling 
$145.7 million, which were held for working capital purposes. As of December 31, 2020, our cash equivalents 
were comprised of money market funds. During the years ended December 31, 2020 and 2019, our positive 
cash flows from operations have enabled us to make continued investments in supporting the growth of our 
business. We expect that our operating cash flows, in addition to our cash and cash equivalents, will enable us 
to continue to make such investments in the future. We expect our operating cash flows to further improve as 
we increase our operational efficiency and experience economies of scale. 

We have financed our operations primarily through cash received from operations and proceeds from our debt 
and equity financings. On March 30, 2020, we drew down on the remaining $97.8 million available for borrowing 
under our 2019 Revolving Credit Facility (described further below). Given the uncertainty in the global economy 
as  result  of  the  COVID-19  pandemic  and  out  of  an  abundance  of  caution,  we  elected  to  draw  down  the 
remaining  available  balance  to  further  strengthen  our  cash  position  and  maintain  flexibility.  If  needed,  the 
proceeds will be available for working capital and general corporate purposes, subject to compliance with the 
2019 Credit Agreement. We believe our existing cash and cash equivalents, our 2019 Revolving Credit Facility 
and  cash  provided  by  sales  of  our  solutions  and  services  will  be  sufficient  to  meet  our  working  capital  and 
capital expenditure needs for at least the next 12 months. We also believe that these financial resources will 
continue to allow us to manage the impact of COVID-19 on our business operations for the foreseeable future, 
including mitigating potential reductions in revenue and delays in payments from our customers and partners. 
Our  future  capital  requirements  will  depend  on  several  factors,  including  but  not  limited  to  our  obligation  to 
repay  any  amounts  outstanding  under  our  2019  Credit  Facilities,  our  subscription  growth  rate,  subscription 
renewal  activity,  billing  frequency,  the  timing  and  extent  of  spending  to  support  development  efforts,  the 
expansion of sales and marketing activities, the introduction of new and enhanced solutions and the continuing 
market  adoption  of  our  platform.  In  the  future,  we  may  enter  into  arrangements  to  acquire  or  invest  in 
complementary businesses, services and technologies, including intellectual property rights.  

We may be required to seek additional equity or debt financing. In the event that additional financing is required 
from outside sources, we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise 
additional capital or generate cash flows necessary to expand our operations and invest in new technologies, 
this could reduce our ability to compete successfully and harm our results of operations. 

A majority of our customers pay in advance for annual subscriptions, a portion of which is recorded as deferred 
revenue. Deferred revenue consists of the unearned portion of billed fees for our subscriptions, which is later 
recognized as revenue in accordance with our revenue recognition policy. As of December 31, 2020, we had 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
     
     
     
     
 
 
 
 
deferred revenue of $52.4 million, of which $49.2 million was recorded as a current liability and is expected to 
be recognized as revenue in the next 12 months, provided all other revenue recognition criteria have been met. 

Senior Secured Credit Facilities 

On December 12, 2019, in connection with the refinancing of our 2018 Credit Facilities, we entered into the 
2019  Credit  Agreement  providing  for  the  2019  Revolving  Credit  Facility  with  an  initial  $150.0  million  in 
commitments for revolving loans, which amount may be increased or decreased under specific circumstances, 
with a $15.0 million letter of credit sublimit and a $50.0 million alternative currency sublimit. In addition, the 
2019 Credit Agreement provides for the ability of Ping Identity Corporation to request incremental term loan 
facilities, in a minimum amount of $10 million for each facility, if, among other things, the Senior Secured Net 
Leverage Ratio (as defined in the 2019 Credit Agreement), calculated giving pro forma effect to the requested 
term loan facility, is no greater than 3.50 to 1.00.  

The interest rates applicable to revolving borrowings under the 2019 Credit Agreement are, at the borrower’s 
option, either (i) a base rate, which is equal to the greater of (a) the Prime Rate, (b) the Federal Funds Effective 
Rate plus 0.5 of 1% and (c) the Adjusted LIBO Rate for a one month Interest Period (each term as defined in 
the 2019 Credit Agreement) plus 1%, or (ii) the Adjusted LIBO Rate equal to the LIBO Rate for the Interest 
Period multiplied by the Statutory Reserve Rate (each term as defined in the 2019 Credit Agreement), plus in 
the case of each of clauses (i) and (ii), the Applicable Rate. The Applicable Rate (i) for base rate loans ranges 
from 0.25% to 1.0% per annum and (i) for LIBO Rate loans ranges from 1.25% to 2.0% per annum, in each 
case,  based  on  the  Senior  Secured  Net  Leverage  Ratio  (as  defined  in  the  2019  Credit  Agreement).  The 
Adjusted LIBO Rate cannot be less than zero. Base rate borrowings may only be made in dollars. The 2019 
Credit Agreement also includes a fallback provision, which, subject to certain terms and conditions, provides 
for  a  replacement  of  the  LIBO  Rate  with  (x) one  or  more  SOFR-based  rates  or  (y) any  other  alternative 
benchmark  rates  giving  consideration  to  any  evolving  or  then  existing  conventions  for  similar  U.S.  dollar 
denominated syndicated credit facilities. The borrower will pay a commitment fee during the term of the 2019 
Credit Agreement ranging from 0.20% to 0.35% of the available revolving commitments per annum based on 
the Senior Secured Net Leverage Ratio (as defined in the 2019 Credit Agreement). 

Any borrowing under the 2019 Credit Agreement may be repaid, in whole or in part, at any time and from time 
to time without premium or penalty other than customary breakage costs, and any amounts repaid may be 
reborrowed. No mandatory prepayments will be required other than when borrowings or letter of credit usage 
exceed the aggregate commitment of all lenders. 

Cash Flows 

The following table presents a summary of our consolidated cash flows from operating, investing and financing 
activities for the periods indicated. 

Net cash provided by operating activities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net cash provided by (used in) financing activities  . . . . . . . . . . . . . . . . . . . . . . . . . .   
Effect of exchange rate changes on cash and cash equivalents and 

Year Ended December 31,  

2020 

2019 

(in thousands) 

 22,375   $ 
 (48,320)  
 103,009   

 5,795 
 (19,756)
 (2,020)

restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net increase (decrease) in cash and cash equivalents and restricted cash  . . . . .    $ 
Cash and cash equivalents and restricted cash at beginning of period . . . . . . . . .   
Cash and cash equivalents and restricted cash at end of period  . . . . . . . . . . . . . .    $   146,499   $ 

 224 
 78,113   $   (15,757)
 84,143 
 68,386  
 68,386 

 1,049   

74 

 
 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
 
 
 
 
  
  
 
Operating Activities 

Our largest source of operating cash is cash collections from our customers for subscriptions and professional 
services. Our primary uses of cash from operating activities are for employee-related expenditures, marketing 
expenses and third-party hosting costs. 

For the year ended December 31, 2020, net cash provided by operating activities was $22.4 million, reflecting 
our net loss of $11.9 million, adjusted for non-cash charges of $47.4 million and net cash outflows of $13.1 
million provided by changes in our operating assets and liabilities. Non-cash charges primarily consisted of 
stock-based compensation, amortization of deferred commissions, depreciation and amortization of property 
and  equipment  and  intangible  assets  and  deferred  income  taxes.  The  primary  drivers  of  the  changes  in 
operating assets and liabilities related to a $14.7 million increase in accounts receivable due to the timing of 
receipt of payment from our customers, an increase of $10.3 million in deferred commissions due to an increase 
in the capitalization of commissions, as well as a $3.4 million decrease in accrued compensation and a $3.3 
million increase in prepaid expenses due to the timing of cash disbursements. These increases were partially 
offset by a $13.5 million decrease in contract assets due to the issuance of invoices and the timing of revenue 
recognition and a $4.9 million increase in deferred revenue due to an increase in deals signed in 2020 which 
were billed up front. 

For the year ended December 31, 2019, net cash provided by operating activities was $5.8 million due to our 
net loss of $1.5 million that was adjusted for non-cash charges of $41.7 million and net cash outflows of $34.4 
million provided by changes in our operating assets and liabilities. Non-cash charges primarily consisted of 
stock-based compensation, amortization of deferred commissions, depreciation and amortization of property 
and equipment and intangible assets, loss on extinguishment of debt and deferred income taxes. The primary 
drivers  of  the  changes  in  operating  assets  and  liabilities  related  to  an  $18.0  million  increase  in  accounts 
receivable due to the timing of receipt of payment from our customers, an $18.5 million increase in contract 
assets  due  to  a  large  number  of  multi-year  deals  being  signed  in  the  fourth  quarter  of  2019,  a  $9.1  million 
increase in deferred commissions and a $6.6 million increase in prepaid expenses and other current assets 
due to the timing of cash disbursements. These were partially offset by a $12.1 million increase in deferred 
revenue related to the upfront invoicing of certain customers in accordance with their subscription agreements 
as well as a $6.3 million increase in accrued expenses and other due to the timing of payments. 

Investing Activities 

Net cash used in investing activities was $48.3 million and $19.8 million during the years ended December 31, 
2020  and  2019,  respectively,  an  increase  of  $28.5  million.  The  net  increase  is  primarily  attributable  to  the 
acquisitions of ShoCard and Symphonic for a total of $32.5 million in cash, both of which occurred in the year 
ended December 31, 2020, as well as a $2.8 million increase in the capitalization of internal-use software costs. 
These outflows were partially offset by a decrease in purchases of property and equipment of $6.1 million.  

Financing Activities 

Net cash provided by financing activities was $103.0 million during the year ended December 31, 2020 whereas 
net cash used in financing activities was $2.0 million during the year ended December 31, 2019. During the 
year  ended December 31, 2020,  our  primary cash  inflows  related  to  the  draw  down  on  our  2019  Revolving 
Credit Facility of $97.8 million that occurred in March 2020 and receipt of proceeds from stock option exercises 
of $10.4 million during the year ended December 31, 2020. These increases were partially offset by $4.5 million 
used in the payments for tax withholding on equity awards. Conversely, during the year ended December 31, 
2019, we received proceeds from our IPO of $200.5 million, proceeds from the refinancing of our long-term 
debt of $52.2 million, and receipt of proceeds from stock option exercises of $1.6 million, offset by the payment 
of long-term debt, issuance costs of long-term debt and deferred offering costs of $248.8 million, $1.2 million 
and $5.2 million, respectively, as well as the payment of Elastic Beam contingent compensation of $1.1 million. 

75 

 
Indemnification Agreements 

In the ordinary course of business, we enter into agreements of varying scope and terms pursuant to which we 
agree to indemnify customers, vendors, lessors, business partners and other parties with respect to certain 
matters,  including,  but  not  limited  to,  losses  arising  out  of  the  breach  of  such  agreements,  services  to  be 
provided by us or from intellectual property infringement claims made by third parties. In addition, we previously 
entered into indemnification agreements with our directors and certain officers and employees that require us, 
among  other  things,  to  indemnify  them  against  certain  liabilities  that  may  arise  by  reason  of  their  status  or 
service as directors, officers or employees. No demands have been made upon us to provide indemnification 
under such agreements and there are no claims that we are aware of that could have a material effect on our 
consolidated balance sheets, consolidated statements of operations and comprehensive loss, or consolidated 
statements of cash flows. 

JOBS Act Accounting Election 

The JOBS Act permits an emerging growth company to take advantage of an extended transition period to 
comply with new or revised accounting standards applicable to public companies. On June 30, 2020, the last 
day of the Company’s second fiscal quarter in 2020, the market value of the Company’s common stock held by 
non-affiliates exceeded $700 million. Accordingly, the Company was deemed a large accelerated filer as of 
December 31, 2020 and can no longer take advantage of the extended timeline to comply with new or revised 
accounting standards applicable to public companies beginning with this Annual Report on Form 10-K. 

Critical Accounting Estimates 

The  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  are  based  upon  our 
consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of 
these financial statements requires management to make estimates that affect the reported amounts of assets 
and liabilities, revenue and expenses and related disclosures of contingent assets and liabilities at the date of 
our  financial  statements.  Actual  results  may  differ  from  these  estimates  under  different  assumptions  or 
conditions, impacting our reported results of operations and financial condition. 

The estimates used by management are based on historical experience and other factors, which are believed 
to be reasonable under the circumstances. The accounting estimates which we believe are the most critical to 
aid  in  fully  understanding  and  evaluating  our  reported  financial  results  are  described  below.  Refer  to 
“Note 2 — Summary  of  Significant  Accounting  Policies”  to  the  consolidated  financial  statements  included  in 
Part  II,  Item  8  of  this  Annual  Report  on  Form 10-K  for  more  detailed  information  regarding  our  significant 
accounting policies. 

Acquisitions and Identifiable Intangible Assets 

We account for acquired businesses using the acquisition method of accounting, which requires that the assets 
acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. The fair 
value of identifiable intangible assets is based on significant judgments and estimates made by management. 
We typically engage third-party valuation appraisal firms to assist in determining the fair values of the assets 
acquired.  Such  valuations  require  us  to  make  significant  estimates  and  assumptions.  These  estimates  and 
assumptions are based on historical experience and information obtained from the management of the acquired 
companies, and also include, but are not limited to, future expected cash flows earned from the product-related 
technology  and  discount  rates  applied  in  determining  the  present  value  of  those  cash  flows.  Unanticipated 
events and circumstances may occur that could affect the accuracy or validity of such assumptions, estimates 
or actual results. 

Stock Options and LTIP Awards 

We have granted certain awards to our employees, including stock options and LTIP awards, that are subject 
to market and performance conditions for which we are required to assess the probability of vesting. These 
awards will vest following both (i) an IPO and registration of shares of common stock of Ping Identity Holding 

76 

Corp. and (ii) Vista realizing a cash return on its investment in the Company equaling or exceeding $1.491 
billion. At each reporting period, we estimated the probability of these awards meeting the conditions noted 
above based on historical experience, market conditions contributing to forecasted future share prices of our 
common stock and information obtained from management and Vista regarding the sale of shares.  

When the vesting of the awards becomes probable, stock-based compensation expense for the options subject 
to market and performance conditions is recognized on a graded vesting basis over the term of the award. The 
LTIP awards, which could provide cash compensation to certain employees upon vesting, are liability-classified 
and thus require us to remeasure the fair value of the awards at each reporting period until the awards are 
settled, thus recognizing any changes in fair value through compensation expense.  

The assumptions used in determining when the probability threshold is met reflect our best estimates but involve 
uncertainties related to market and other conditions, many of which are outside our control. As the determination 
of probability has a direct impact on the pattern of recognition of compensation expense associated with these 
awards, changes in our assumptions may affect the amount of compensation expense we recognize in a given 
period. 

Recent Accounting Pronouncements 

For  a  description  of  our  recently  adopted  accounting  pronouncements  and  recently  issued  accounting 
standards not yet adopted, see “Note 2 — Summary of Significant Accounting Policies — Recent Accounting 
Pronouncements” to our consolidated financial statements included in Part II, Item 8 of this Annual Report on 
Form 10-K. 

Item 7A. Quantitative and Qualitative Disclosures About Market Risk 

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial 
market  prices  and  rates.  As  we  have  operations  in  the  United  States  and  internationally,  our  market  risk 
exposure is primarily a result of exposure due to potential changes in inflation or interest rates. We do not hold 
financial instruments for trading purposes. 

Foreign Currency Exchange Risk 

Our revenues and expenses are primarily denominated in U.S. dollars. For the years ended December 31, 2020 
and  2019,  we  recorded  a  gain  of  $2.7 million  and  a  loss  of  $0.9 million  on  foreign  exchange  transactions, 
respectively. To date, we have not entered into any hedging arrangements with respect to foreign currency risk 
or other derivative financial instruments, but we may do so in the future if our exposure to foreign currency 
should  become  more  significant.  For  business  conducted  outside  of  the  United  States,  we  may  have  both 
revenue and costs incurred in the local currency of the subsidiary, creating a partial natural hedge. Changes to 
exchange rates therefore have not had a significant impact on the business to date. However, we will continue 
to reassess our foreign exchange exposure as we continue to grow our business globally. During the years 
ended December 31, 2020 and 2019, a hypothetical 10% change in foreign currency exchange rates applicable 
to our business would not have had a material impact on our consolidated financial statements. 

Interest Rate Risk 

Our primary market risk exposure is changing LIBO-based interest rates. Interest rate risk is highly sensitive 
due to many factors, including U.S. monetary and tax policies, U.S. and international economic factors and 
other factors beyond our control. The interest rates applicable to revolving borrowings under the 2019 Credit 
Agreement are, at the borrower’s option, either (i) a base rate, which is equal to the greater of (a) the Prime 
Rate,  (b) the  Federal  Funds  Effective  Rate  plus  ½  of  1%  and  (c) the  Adjusted  LIBO  Rate  for  a  one  month 
Interest Period (each term as defined in the 2019 Credit Agreement) plus 1%, or (ii) the Adjusted LIBO Rate 
equal to the LIBO Rate for the Interest Period multiplied by the Statutory Reserve Rate (each term as defined 
in  the  2019  Credit  Agreement),  plus  in  the  case  of  each  of  clauses  (i) and  (ii),  the  Applicable  Rate.  The 
Applicable  Rate  (i) for  base  rate  loans  ranges  from  0.25%  to  1.0%  per  annum  and  (i) for  LIBO  Rate  loans 

77 

    
 
ranges from 1.25% to 2.0% per annum, in each case, based on the Senior Secured Net Leverage Ratio (as 
defined in the 2019 Credit Agreement). The Adjusted LIBO Rate cannot be less than zero. Base rate borrowings 
may only be made in dollars. The 2019 Credit Agreement also includes a fallback provision, which, subject to 
certain terms and conditions, provides for a replacement of the LIBO Rate with (x) one or more SOFR-based 
rates  or  (y) any  other  alternative  benchmark  rate  giving  consideration  to  any  evolving  or  then  existing 
conventions for similar U.S. dollar denominated syndicated credit facilities. 

At  December 31, 2020,  we  had  total  outstanding  debt  of  $150.0 million  under  our  2019  Revolving  Credit 
Facility. Based on the amounts outstanding, a 100-basis point increase or decrease in market interest rates 
over a twelve-month period would result in a change to interest expense of $1.5 million. 

Inflation Risk 

Based on our analysis of the periods presented, we believe that inflation has not had a material effect on our 
operating results. There can be no assurance that future inflation will not have an adverse impact on our 
operating results and financial condition. 

78 

 
Item 8. Financial Statements and Supplementary Data 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Statements of Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Statements of Comprehensive Loss  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Statements of Stockholders' Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Notes to Consolidated Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Page 

80

83

84

85

86

87

88

79 

 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of Ping Identity Holding Corp. 

Opinions on the Financial Statements and Internal Control over Financial Reporting 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Ping  Identity  Holding  Corp.  and  its 
subsidiaries (the “Company”) as of December 31, 2020 and 2019, and the related consolidated statements of 
operations, of comprehensive loss, of stockholders’ equity and of cash flows for each of the three years in the 
period  ended  December 31,  2020,  including  the  related  notes  (collectively  referred  to  as  the  “consolidated 
financial  statements”).  We  also  have  audited  the  Company's  internal  control  over  financial  reporting  as  of 
December 31, 2020, based on criteria established in Internal Control - Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (COSO). 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, 
the financial position of the Company as of December 31, 2020 and 2019, and the results of its operations and 
its cash flows for each of the three years in the period ended December 31, 2020 in conformity with accounting 
principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in 
all  material  respects,  effective  internal  control  over  financial  reporting  as  of  December 31,  2020,  based  on 
criteria established in Internal Control - Integrated Framework (2013) issued by the COSO. 

Change in Accounting Principle 

As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it 
accounts for leases in 2020. 

Basis for Opinions 

The  Company's  management  is  responsible  for  these  consolidated  financial  statements,  for  maintaining 
effective internal control over financial reporting, and for its assessment of the effectiveness of internal control 
over  financial  reporting,  included  in  Management’s  Report  on  Internal  Control  over  Financial  Reporting 
appearing under Item 9A. Our responsibility is to express opinions on the Company’s consolidated financial 
statements and on the Company's internal control over financial reporting based on our audits. We are a public 
accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and 
are required to be independent with respect to the Company in accordance with the U.S. federal securities laws 
and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we 
plan  and  perform  the  audits  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial 
statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud,  and  whether  effective  internal 
control over financial reporting was maintained in all material respects. 

Our  audits  of  the  consolidated  financial  statements  included  performing  procedures  to  assess  the  risks  of 
material misstatement of the consolidated financial statements, whether due to error or fraud, and performing 
procedures  that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence 
regarding  the  amounts  and  disclosures  in  the  consolidated  financial  statements.  Our  audits  also  included 
evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as 
evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over 
financial reporting included obtaining an understanding of internal control over financial reporting, assessing 
the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk. Our audits also included performing such other procedures as we 
considered  necessary  in  the  circumstances.  We  believe  that  our  audits  provide  a  reasonable  basis  for  our 
opinions. 

80 

 
 
 
 
 
 
 
 
 
 
 
 
Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes 
in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal  control  over  financial 
reporting  includes  those  policies  and  procedures  that  (i) pertain  to  the  maintenance  of  records  that,  in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; 
(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of 
the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the 
company;  and  (iii)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized 
acquisition,  use,  or  disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial 
statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate. 

Critical Audit Matters 

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the 
consolidated  financial  statements  that  was  communicated  or  required  to  be  communicated  to  the  audit 
committee  and  that  (i) relates  to  accounts  or  disclosures  that  are  material  to  the  consolidated  financial 
statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication 
of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as 
a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the 
critical audit matter or on the accounts or disclosures to which it relates. 

Revenue  Recognition -  Identifying  and  Evaluating  Terms  and  Conditions  in  Subscription  Contracts  for 
Term-Based Licenses that Impact Subscription Revenue Recognition 

As described in Note 2 to the consolidated financial statements, management applies judgment in identifying 
and  evaluating  terms  and  conditions  in  contracts  which  may  impact  revenue  recognition.  To  determine  the 
appropriate  amount  of  revenue  to  be  recognized  as  the  Company  fulfills  its  obligations  under  each  of  its 
agreements,  management  performs  the  following  steps:  1) identification  of  the  contract  with  a  customer; 
2) determination  of  whether  the  goods  or  services  in  a  contract  comprise  performance  obligations; 
3) measurement  of  the  transaction  price;  4) allocation  of  the  transaction  price  to  separate  performance 
obligations; and 5) recognition of revenue when or as the Company satisfies each performance obligation. The 
Company’s subscriptions for solutions deployed on-premise within the customer’s technology infrastructure are 
comprised  of  a  term-based  license  and  an  obligation  to  provide  support  and  maintenance,  where  the 
term-based license and the support and maintenance constitute separate performance obligations. For the year 
ended December 31, 2020, the Company’s subscription term-based license revenue was $144.5 million.      

The  principal  considerations  for  our  determination  that  performing  procedures  relating  to  revenue 
recognition - identifying and evaluating terms and conditions in subscription contracts for term-based licenses 
that  impact  subscription  revenue  recognition  is  a  critical  audit  matter  are  the  significant  judgment  by 
management in identifying and evaluating terms and conditions in subscription term-based license contracts 
that  impact  revenue  recognition.  This  in  turn  led  to  significant  auditor  effort  and  subjectivity  in  performing 
procedures  to  evaluate  whether  terms  and  conditions  in  subscription  term-based  license  contracts  were 
appropriately  identified  and  evaluated  by  management  and  the  impact  on  the  timing  and  measurement  of 
revenue recognized. 

Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming 
our  overall  opinion  on  the  consolidated  financial  statements.  These  procedures  included  testing  the 
effectiveness  of  controls  relating  to  the  revenue  recognition  process,  including  controls  related  to  the 

81 

 
 
 
 
 
 
 
 
identification and evaluation of terms and conditions in subscription term-based license contracts that impact 
revenue recognition. These procedures also included, among others (i) testing the completeness and accuracy 
of management’s identification and evaluation of the specific terms and conditions in subscription term-based 
license contracts with customers by examining revenue contracts on a test basis, and (ii) testing management’s 
process  for  identifying  and  evaluating  the  terms  and  conditions  in  contracts,  including  management’s 
determination  of  the  impact  of  those  terms  and  conditions  on  the  timing  and  measurement  of  revenue 
recognition.   

/s/ PricewaterhouseCoopers LLP  
Denver, Colorado 
February 24, 2021 

We have served as the Company’s auditor since 2016. 

82 

  
 
 
 
 
PING IDENTITY HOLDING CORP. 
CONSOLIDATED BALANCE SHEETS 
(In thousands, except share amounts)  

  December 31,    December 31,  

2020 

2019 

 145,733   $ 

 67,637 

Assets 
Current assets: 

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Accounts receivable, net of allowances of $828 and $873 at December 31, 2020 and 

December 31, 2019, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Contract assets, current (net of allowance) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Deferred commissions, current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       

Noncurrent assets: 

 82,335  
 62,503  
 6,604  
 17,608  
 1,940  
 316,723  

Property and equipment, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Goodwill   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Intangible assets, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Contract assets, noncurrent (net of allowance) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Deferred commissions, noncurrent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Deferred income taxes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Operating lease right-of-use assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total noncurrent assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 9,446  
 441,150  
 180,422  
 11,288  
 9,325  
 3,962  
 15,619  
 2,516  
 673,728  
 990,451   $ 

Liabilities and stockholders' equity 
Current liabilities: 

Accounts payable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Accrued expenses and other current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Deferred revenue, current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Operating lease liabilities, current  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       

 2,795   $ 
 7,339  
 17,170  
 49,203  
 3,979  
 80,486  

Noncurrent liabilities: 

Deferred revenue, noncurrent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Deferred income taxes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Operating lease liabilities, noncurrent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
Other liabilities, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       

 3,195  
 149,014  
 17,867  
 17,213  
 1,566  
 188,855  
 269,341  

Commitments and contingencies (Note 15) 
Stockholders' equity: 

 67,642 
 70,031 
 5,814 
 12,768 
 3,774 
 227,666 

 11,183 
 417,696 
 187,868 
 15,979 
 7,856 
 2,755 
 — 
 1,808 
 645,145 
 872,811 

 1,118 
 9,302 
 18,126 
 45,446 
 — 
 73,992 

 2,061 
 50,941 
 30,571 
 — 
 4,775 
 88,348 
 162,340 

Preferred stock; $0.001 par value; 50,000,000 shares authorized at 

December 31, 2020 and December 31, 2019; no shares issued or outstanding at 
December 31, 2020 or December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      

Common stock; $0.001 par value; 500,000,000 shares authorized at 

December 31, 2020 and December 31, 2019; 81,163,896 and 79,632,500 shares 
issued and outstanding at December 31, 2020 and December 31, 2019, respectively . .      
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total stockholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       
Total liabilities and stockholders' equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 —  

 — 

 81  
 739,051  
 1,373  
 (19,395)  
 721,110  
 990,451   $ 

 80 
 718,446 
 (399)
 (7,656)
 710,471 
 872,811 

The accompanying notes are an integral part of these consolidated financial statements. 

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PING IDENTITY HOLDING CORP. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(In thousands, except per share amounts)  

Revenue: 

Subscription . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Professional services and other . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 224,131 
 19,458 
 243,589 

$ 

 225,345 
 17,553 
 242,898 

$   184,991 
 16,571 
 201,562 

Year Ended December 31,  
2019 

2020 

2018 

 30,797 

 24,044 

 17,512 

Cost of revenue: 

Subscription (exclusive of amortization shown below) . . . . . . .    
Professional services and other (exclusive of amortization 

shown below) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Operating expenses: 

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Research and development  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other income (expense): 

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Loss on extinguishment of debt  . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total other income (expense) . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Loss before income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Benefit (provision) for income taxes . . . . . . . . . . . . . . . . . . . . . . . .    
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Net loss per share: 

 17,145 
 20,269 
 68,211 
 175,378 

 88,910 
 48,934 
 47,198 
 16,997 
 202,039 
 (26,661)

 (2,433)
 — 
 2,947 
 514 
 (26,147)
 14,256 
 (11,891)

 15,322 
 16,338 
 55,704 
 187,194 

 78,889 
 46,016 
 38,293 
 16,639 
 179,837 
 7,357 

 (12,914)
 (4,532)
 363 
 (17,083)
 (9,726)
 8,222 
 (1,504)

 (0.02)

 12,703 
 14,396 
 44,611 
 156,951 

 60,140 
 36,229 
 28,355 
 16,341 
 141,065 
 15,886 

 (15,837)
 (9,785)
 (335)
 (25,957)
 (10,071)
 (3,375)
 (13,446)

 (0.21)

$ 

$ 

$ 

$ 

Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 (0.15)

Weighted-average shares used in computing net loss per 

share: 
Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 80,430 

 68,906 

 65,002 

The accompanying notes are an integral part of these consolidated financial statements. 

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PING IDENTITY HOLDING CORP. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS 
(In thousands)  

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other comprehensive income (loss), net of tax: 

Foreign currency translation adjustments . . . . . . . .   
Total other comprehensive income (loss) . . . . . . . . .   
Comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

2020 
 (11,891) 

Year Ended December 31,  
2019 

$ 

 (1,504) 

$ 

 1,772  
 1,772  
 (10,119) 

$ 

 388  
 388  
 (1,116) 

$ 

2018 
 (13,446)

 (901)
 (901)
 (14,347)

The accompanying notes are an integral part of these consolidated financial statements. 

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PING IDENTITY HOLDING CORP. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(In thousands, except share amounts)  

Common Stock 
Shares 

  Additional   
Paid-in 
   Amount      Capital 

  Accumulated   
Other 

Retained 
Earnings 

Total 

  Comprehensive   (Accumulated  Stockholders' 
    Income (Loss)      Deficit) 

Equity 
 520,680 

Balances at December 31, 2017  . .      64,996,651   $ 
Cumulative-effect adjustment for 

 65   $   513,169   $ 

 114   $ 

 7,332   $ 

adoption of ASU 2016-09 . . . . . . . .     
Net loss . . . . . . . . . . . . . . . . . . . . . . . .     
Stock-based compensation . . . . . . . .     
Vesting of restricted stock . . . . . . . . .     
Repurchase of common stock. . . . . .     
Foreign currency translation 

 —    
 —    
 —     
 10,625     
 (6,460)    

 —    
 —    
 —     
 —     
 —    

 38    
 —    
 2,848     
 —     
 (76)    

 —    
 —    
 —     
 —     
 —    

 (38)   
 (13,446)   
 —     
 —     
 —    

 — 
 (13,446)
 2,848 
 — 
 (76)

adjustments, net of tax . . . . . . . . . .     

 —     
Balances at December 31, 2018  . .      65,000,816    
 —    
Net loss . . . . . . . . . . . . . . . . . . . . . . . .     
Issuance of common stock upon 
initial public offering, net of 
underwriting discounts and 
commissions and offering costs . . .      14,375,000    
 —     
 199,522     
 57,162     

Stock-based compensation . . . . . . . .     
Exercise of stock options . . . . . . . . . .     
Vesting of restricted stock . . . . . . . . .     
Foreign currency translation 

 —     
 65    
 —    

 —     
 515,979    
 —    

 (901)    
 (787)   
 —    

 —     
 (6,152)   
 (1,504)   

 (901)
 509,105 
 (1,504)

 15    
 —     
 —     
 —     

 194,564    
 6,332     
 1,571     
 —     

 —    
 —     
 —     
 —     

 —    
 —     
 —     
 —     

 194,579 
 6,332 
 1,571 
 — 

adjustments, net of tax . . . . . . . . . .     

 —     
Balances at December 31, 2019  . .      79,632,500    
Cumulative-effect adjustment for 

 —     
 80    

 —     
 718,446    

 388     
 (399)   

 —     
 (7,656)   

 388 
 710,471 

adoption of ASU 2016-13 . . . . . . . .     
Net loss . . . . . . . . . . . . . . . . . . . . . . . .     
Stock-based compensation . . . . . . . .     
Exercise of stock options, net of 

 —    
 —    
 —     

 —    
 —    
 —     

 —    
 —    
 14,701     

 —    
 —    
 —     

 152    
 (11,891)   
 —     

 152 
 (11,891)
 14,701 

tax withholding  . . . . . . . . . . . . . . . .       1,259,194    

 1    

 8,688    

 —    

 —    

 8,689 

Vesting of restricted stock, net of 

tax withholding  . . . . . . . . . . . . . . . .     

 272,202     

 —     

 (2,784)     

 —     

 —     

 (2,784)

Foreign currency translation 

adjustments, net of tax . . . . . . . . . .     

 —     
Balances at December 31, 2020  . .      81,163,896   $ 

 —     
 —     
 81   $   739,051   $ 

 1,772     
 1,373   $ 

 —     
 (19,395)  $ 

 1,772 
 721,110 

The accompanying notes are an integral part of these consolidated financial statements. 

86 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
    
 
 
 
 
PING IDENTITY HOLDING CORP. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

Year Ended December 31,  
2019 

2020 

2018 

Cash flows from operating activities 
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Adjustments to reconcile net loss to net cash provided by operating activities: 

 (11,891)  $ 

 (1,504)   $ 

 (13,446)

Loss on extinguishment of debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Stock-based compensation expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Amortization of deferred commissions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Amortization of deferred debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Operating leases, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Changes in operating assets and liabilities: 

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Contract assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Cash flows from investing activities 
Purchases of property and equipment and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Capitalized software development costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Payments for business acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net cash used in investing activities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Cash flows from financing activities 
Payment of Elastic Beam consideration and holdbacks . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Proceeds from initial public offering, net of underwriting discounts and commissions . . . . .    
Payment of offering costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Proceeds from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Payment for tax withholding on equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Proceeds from long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Issuance costs of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Payment of long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Payment of debt extinguishment costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net cash provided by (used in) financing activities  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Effect of exchange rates on cash and cash equivalents and restricted cash . . . . . . . . . . . .    
Net increase (decrease) in cash and cash equivalents and restricted cash . . . . . . . . .    

 —  
 37,266  
 16,624  
 8,045  
 250  
 (258) 
 (14,888) 
 376  

 (14,666) 
 13,518  
 (10,304) 
 (3,331) 
 (664) 
 1,323  
 (3,412) 
 (504) 
 4,891  
 22,375  

 (2,595) 
 (13,255) 
 (32,470) 
 —  
 (48,320) 

 (424) 
 —  
 (295) 
 10,404  
 —  
 (4,499) 
 97,823  
 —  
 —  
 —  
 103,009  
 1,049  
 78,113  

 4,532   
 32,977   
 6,332   
 6,423   
 679   
 —   
 (9,379)  
 166   

 (18,046)  
 (18,542)  
 (9,060)  
 (6,586)  
 373   
 (624)  
 (404)  
 6,318   
 12,140   
 5,795   

 (8,696)  
 (10,460)  
 —   
 (600)  
 (19,756)  

 9,785 
 30,737 
 2,848 
 5,302 
 889 
 — 
 3,073 
 (440)

 (1,465)
 (6,806)
 (9,981)
 (5,770)
 (763)
 298 
 6,070 
 1,113 
 1,442 
 22,886 

 (3,437)
 (6,310)
 (17,414)
 500 
 (26,661)

 (1,136)  
 200,531   
 (5,164)  
 1,571   
 —   
 —   
 52,177   
 (1,249)  
 (248,750)  
 —   
 (2,020)  
 224   
 (15,757)  

 — 
 — 
 (493)
 — 
 (76)
 — 
 250,000 
 (5,994)
    (171,250)
 (5,085)
 67,102 
 (653)
 62,674 

Cash and cash equivalents and restricted cash 
Beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
End of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Supplemental disclosures of cash flow information: 
Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Cash paid for taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Noncash activities: 

Purchases of property and equipment, accrued but not yet paid  . . . . . . . . . . . . . . . . . . .     $ 
Acquisition-related accruals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Offering costs, accrued but not yet paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Lease liabilities arising from right-of-use assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Reconciliation of cash and cash equivalents and restricted cash within the 

consolidated balance sheets to the amounts shown in the statements of cash 
flows above: 
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Restricted cash included in other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Total cash and cash equivalents and restricted cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 68,386  

 146,499   $ 

 84,143   
 68,386    $ 

 21,469 
 84,143 

 2,263   $ 
 1,153  

 12,169    $ 

 1,073   

 13,598 
 284 

 252   $ 

 218    $ 

 1,280  
 —  
 3,733  

 —   
 295   
 —   

 77 
 1,560 
 833 
 — 

 145,733   $ 
 766  
 146,499   $ 

 67,637    $ 
 749   
 68,386    $ 

 83,499 
 644 
 84,143 

The accompanying notes are an integral part of these consolidated financial statements. 

87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
    
 
 
 
 
  
 
 
  
 
  
    
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
 
  
   
  
    
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
 
  
   
  
    
  
  
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
   
  
    
  
  
  
  
  
 
  
   
  
    
  
  
  
  
  
 
  
   
  
    
  
  
  
  
  
  
  
  
  
  
  
 
   
 
   
 
   
  
  
  
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1.       Overview and Basis of Presentation 

Organization and Description of Business 

Ping Identity Holding Corp. and its wholly owned subsidiaries, referred to herein as the “Company,” is 
headquartered  in  Denver,  Colorado  with  international  locations  principally  in  Canada,  the  United 
Kingdom, France, Australia, Israel and India. The Company, doing business as Ping Identity Corporation 
(“Ping  Identity”),  provides  customers,  employees  and  partners  with  secure  access  to  any  service, 
application or application programming interface (“API”), while also managing identity and profile data at 
scale. 

Basis of Presentation and Principles of Consolidation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned 
subsidiaries.  All  intercompany  accounts  and  transactions  have  been  eliminated.  The  accompanying 
consolidated  financial  statements  have  been  prepared  in  accordance  with  U.S.  generally  accepted 
accounting principles (“GAAP”). All amounts are reported in U.S. dollars. 

Initial Public Offering 

On September 23, 2019, the Company closed its initial public offering (“IPO”) through which it issued 
and sold 12,500,000 shares of common stock at a price per share of $15.00. Additionally, the Company 
registered 1,875,000 shares of common stock in connection with the underwriters’ overallotment option 
to purchase additional shares on the same terms and conditions. The underwriters’ overallotment option 
was exercised in full and closed on October 22, 2019.  

In  connection  with  the  IPO,  the  Company  raised  $194.6  million  in  net  proceeds,  after  deducting 
underwriting  discounts  and  commissions  of  $15.1  million  and  offering  expenses  of  $5.9  million.  On 
September 23, 2019, the Company used the net proceeds from the IPO to repay $170.3 million of its 
outstanding debt and after the closing of the underwriters’ overallotment option to purchase additional 
shares, the Company repaid an additional $26.1 million of its outstanding debt, as discussed in Note 9.  

Use of Estimates 

The preparation of consolidated financial statements in conformity with GAAP requires management to 
make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures 
of contingent assets and liabilities at the date of the consolidated financial statements and the reported 
amounts of revenues and expenses during the reporting period. Significant estimates and assumptions 
reflected in these consolidated financial statements include, but are not limited to, determining the fair 
values of assets acquired and liabilities assumed in business combinations, valuing stock option awards 
and  assessing  the  probability  of  the  awards  meeting  vesting  conditions,  recognizing  revenue, 
establishing allowances for expected credit losses based on expected credit losses and the collectability 
of financial assets, determining useful lives for finite-lived assets, assessing the recoverability of long-
lived  assets,  determining  the  value  of  right-of-use  assets  and  lease  liabilities,  accounting  for  income 
taxes and related valuation allowances against deferred tax assets, determining the amortization period 
for deferred commissions and assessing the accounting treatment for commitments and contingencies. 
Management evaluates these estimates and assumptions on an ongoing basis and makes estimates 
based on historical experience and various other assumptions that are believed to be reasonable. Actual 
results  may  differ  from  these  estimates  due  to  risks  and  uncertainties,  including  the  uncertainly 
surrounding rapidly changing market and economic conditions due to the recent outbreak of the novel 
Coronavirus Disease 2019 (“COVID-19”). 

88 

 
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2.       Summary of Significant Accounting Policies 

Stock Split 

On September 5, 2019, the Company effected a 170-for-1 stock split of its issued and outstanding shares 
of common stock and made comparable and equitable adjustments to its equity awards in accordance 
with the terms of the awards. The par value of the common and preferred stock was not adjusted as a 
result of the stock split. Accordingly, all share and per share amounts for the periods presented in the 
accompanying consolidated financial statements and notes thereto have been adjusted retrospectively, 
where applicable, to reflect this stock split. In connection with the stock split, the Company’s Board of 
Directors (the “Board”) and stockholders approved the Certificate of Amendment to the Second Amended 
and Restated Certificate of Incorporation to increase the number of authorized shares of common stock 
from 85,000,000 shares (after giving effect to the stock split) to 500,000,000 shares and to increase the 
number of authorized shares of preferred stock from 34,000,000 shares (after giving effect to the stock 
split) to 50,000,000 shares. 

Offering Costs 

Prior to the IPO, the Company capitalized offering costs incurred in connection with the anticipated sale 
of  common  stock  in  the  IPO,  including  legal,  accounting,  printing  and  other  IPO-related  costs.  Upon 
completion of the IPO and the exercise of the underwriters’ option to purchase additional shares, $5.5 
million and $0.4 million, respectively, of offering costs were reclassified from prepaid expenses and other 
current assets to stockholders’ equity and recorded against the proceeds received by the Company.  

Segment and Geographic Information 

The Company operates in a single operating segment. Operating segments are defined as components 
of an enterprise for which discrete financial information is available and is regularly reviewed by the chief 
operating  decision  maker  in  order  to  make  decisions  regarding  resource  allocation  and  performance 
assessment. The Company has determined that its chief operating decision maker is its Chief Executive 
Officer. The Company's chief operating decision maker reviews the Company's financial information on 
a consolidated basis for purposes of allocating resources and evaluating financial performance. Since 
the Company operates in one operating segment, all required financial segment information can be found 
in the consolidated financial statements. 

Revenue by geographic region is based on the delivery address of the customer, and is summarized by 
geographic area as follows: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

United States  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
International  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 179,665  
 63,924  
 243,589  

$ 

$ 

 188,283  
 54,615  
 242,898  

$ 

$ 

 154,609 
 46,953 
 201,562 

Other than the United States, no other individual country exceeded 10% of total revenue for the years 
ended December 31, 2020, 2019 or 2018.  

89 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
  
  
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The Company's  long-lived  assets are  composed of  property  and equipment,  net  and  operating  lease 
right-of-use assets, and are summarized by geographic area as follows: 

December 31,  

2020 

2019 

(in thousands) 

United States  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
International  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total long-lived assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 18,367  
 6,698  
 25,065  

$ 

$ 

 10,015 
 1,168 
 11,183 

Outside of the United States, no other individual country held greater than 10% of total long-lived assets 
at December 31, 2020 or 2019. 

Foreign Currency 

The reporting currency of the Company is the U.S. dollar. The functional currency of each subsidiary is 
the applicable local currency. For the subsidiary where the U.S. dollar is the functional currency, foreign 
currency  denominated  monetary  assets  and  liabilities  are  remeasured  into  U.S.  dollars  at  current 
exchange rates and foreign currency denominated nonmonetary assets and liabilities are remeasured 
into  U.S.  dollars  at  historical  exchange  rates.  Transactions  denominated  in  currencies  other  than  the 
subsidiaries’  functional  currencies  are  recorded  based  on  the  exchange  rates  at  the  time  such 
transactions  arise.  Resulting  gains  and  losses  are  recorded  in  other  income  (expense),  net  in  the 
consolidated statements of operations in the period of occurrence.  

The Company’s foreign subsidiaries are translated from the applicable functional currency to the U.S. 
dollar  using  the  average  exchange  rates  during  the  reporting  period,  while  assets  and  liabilities  are 
translated at the period-end exchange rates. Resulting gains or losses from translating foreign currency 
are included in accumulated other comprehensive income (loss).  

Revenue Recognition 

The Company recognizes revenue under Accounting Standards Codification Topic 606, Revenue from 
Contracts  with  Customers  (“ASC  606”).  Under  ASC  606,  the  Company  recognizes  revenue  when  its 
customer obtains control of promised goods or services in an amount that reflects the consideration that 
the  Company  expects  to  receive  in  exchange  for  those  goods  or  services.  The  Company  applies 
judgment  in  identifying  and  evaluating  terms  and  conditions  in  contracts  which  may  impact  revenue 
recognition. To determine the appropriate amount of revenue to be recognized as it fulfills its obligations 
under each of its agreements, the Company performs the following steps: 

1. 

Identification of the contract with a customer 

The Company contracts with its customers through order forms, which in some cases are governed 
by master sales agreements. The Company determines that it has a contract with a customer when 
the  order  form  has  been  approved,  each  party’s  rights  regarding  the  products  or  services  to  be 
transferred can be identified, the payment terms for the products or services can be identified, the 
Company  has  determined  the  customer  has  the  ability  and  intent  to  pay  and  the  contract  has 
commercial substance. The Company applies judgment in determining the customer’s ability and 
intent to pay, which is based on a variety of factors, including the customer’s historical payment 
experience or, in the case of a new customer, credit, reputation and financial or other information 
pertaining  to  the  customer.  At  contract  inception,  the  Company  evaluates  whether  two  or  more 
contracts should be combined and accounted for as a single contract and whether the combined or 
single contract includes more than one performance obligation. 

90 

 
 
 
 
 
 
 
 
 
 
 
     
 
     
     
 
 
  
  
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

2.  Determination of whether the goods or services in a contract comprise performance obligations 

Performance obligations promised in a contract are identified based on the products and services 
that  will  be  transferred  to  the  customer  that  are  both  (i) capable  of  being  distinct,  whereby  the 
customer can benefit from a product or service either on its own or together with other resources 
that are readily available from third parties or from the Company, and (ii) are distinct in the context 
of the contract, whereby the transfer of certain products or services is separately identifiable from 
other promises in the contract. 

its  solutions 

through  subscription-based  contracts.  The  Company’s 
The  Company  sells 
subscriptions for solutions deployed on-premise within the customer’s technology infrastructure are 
comprised of a term-based license and an obligation to provide support and maintenance, where 
the  term-based  license  and  the  support  and  maintenance  constitute  separate  performance 
obligations. The Company’s SaaS subscriptions provide customers the right to access cloud-hosted 
software  and  support  for  the  SaaS  service,  which  the  Company  considers  to  be  a  single 
performance  obligation.  The  Company  also  renews  subscriptions  for  support  and  maintenance, 
which the Company considers to be a single performance obligation. 

Professional  services  consist  of  consulting  and  training  services.  These  services  are  distinct 
performance  obligations  from  subscriptions  and  do  not  result  in  significant  customization  of  the 
software. 

3.  Measurement of the transaction price  

The  Company  determines  the  transaction  price  based  on  the  consideration  that  the  Company 
expects to receive in exchange for transferring the promised goods or services to the customer. This 
transaction price is exclusive of amounts collected on behalf of third parties, such as sales tax and 
value-added tax. The Company does not offer refunds, rebates or credits to customers in the normal 
course of business, so the impact of variable consideration has not been material. 

In  instances  where  the  timing  of  revenue  recognition  differs  from  the  timing  of  invoicing,  the 
Company  has  determined  that  its  contracts  generally  do  not  include  a  significant  financing 
component. The primary purpose of the Company’s invoicing terms is to provide customers with a 
simple and predictable way to purchase the Company’s subscriptions, not to provide customers with 
financing. 

4.  Allocation of the transaction price to separate performance obligations 

If the contract contains a single performance obligation, the entire transaction price is allocated to 
the single performance obligation. For contracts that contain multiple performance obligations, the 
Company allocates the transaction price to each performance obligation based on each obligation’s 
relative standalone selling price (“SSP”). 

The SSP is determined based on the prices at which the Company separately sells the product, 
assuming the majority of these fall within a pricing range. In instances where SSP is not directly 
observable, such as when the Company does not sell the software license separately, the Company 
determines  the  SSP  using  information  that  may  include  market  conditions  and  other  observable 
inputs that can require significant judgment. There is typically a range of standalone selling prices 
for  individual  products  and  services  based  on  a  stratification  of  those  products  and  services  by 
quantity and other circumstances. If one of the performance obligations is outside of the SSP range, 
the Company determines SSP to be the nearest endpoint of the range. 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

5.  Recognition of revenue when or as the Company satisfies each performance obligation  

Revenue is recognized at the time the related performance obligation is satisfied by transferring the 
promised product or service to the customer. The Company’s software subscriptions include both 
upfront revenue recognition when the Company transfers control of the term-based license to the 
customer,  as  well  as  revenue  recognized  ratably  over  the  contract  period  for  support  and 
maintenance  based  on  the  stand-ready  nature  of  these  subscription  elements.  Revenue  for  the 
Company’s SaaS products is recognized ratably over the contract period as the Company satisfies 
the performance obligation. 

Professional  services  revenue  provided  on  a  time  and  materials  basis  is  recognized  as  these 
services are performed. Revenue from training services and sponsorship fees is recognized on the 
date the services are complete. 

The  Company  generates  sales  directly  through  its  sales  team  as  well  as  through  its  channel 
partners. Where channel partners are involved, the Company has determined that it is the principal 
in these arrangements. Sales to channel partners are generally made at a discount, and revenues 
are recorded at the discounted price once the revenue recognition criteria above have been met. In 
certain  instances,  the  Company  pays  referral  fees  to  its  partners,  which  the  Company  has 
determined to be commensurate with internal sales commissions and thus records these payments 
as sales commissions. Channel partners generally receive an order from an end customer prior to 
placing an order with the Company, and payment from channel partners is not contingent on the 
partner’s collection from end customers. 

Deferred Commissions 

Sales  commissions  earned  by  the  Company’s  internal  and  external  sales  force  are  considered 
incremental and recoverable costs of obtaining a contract with a customer. Sales commissions for new 
contracts and additional sales to existing customers are deferred and recorded in deferred commissions, 
current  and  noncurrent  in  the  Company’s  consolidated  balance  sheets.  Deferred  commissions  are 
amortized over the period of benefit, which the Company has determined to be generally four years. The 
Company  determined  the  period  of  benefit  by  taking  into  consideration  its  customer  contracts,  its 
technology and other factors. Deferred commissions are amortized consistent with the pattern of revenue 
recognition for each performance obligation for contracts for which the commissions were earned. The 
Company  includes  amortization  of  deferred  commissions  in  sales  and  marketing  expense  in  the 
consolidated  statements  of  operations.  The  Company  periodically  reviews  the  carrying  amount  of 
deferred  commissions  to  determine  whether  events  or  changes  in  circumstances  have  occurred  that 
could impact the period of benefit of these deferred costs. The Company did not recognize an impairment 
of deferred commissions during the years ended December 31, 2020, 2019 and 2018.  

Cash and Cash Equivalents 

Cash consists of deposits with financial institutions whereas cash equivalents primarily consist of money 
market funds. The Company considers all highly liquid investments purchased with an original maturity 
of three months or less to be cash equivalents.  

Accounts Receivable and Allowance for Expected Credit Losses 

Accounts receivable represent amounts owed to the Company by its customers that are recorded at the 
invoiced  amount.  Effective  January 1,  2020,  the  Company  reports  accounts  receivable  and  contract 
assets net of an allowance for expected credit losses in accordance with ASC 326 (as defined below), 
while  prior  period  amounts  continue  to  be  reported  in  accordance  with  previously  applicable  GAAP. 
Under ASC 326, the allowance for expected credit losses is a valuation account that is deducted from 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

the financial asset’s amortized cost basis to present the net amount expected to be collected on contracts 
with  customers.  Accounts  receivable  and  contract  assets  are  written  off  when  management  believes 
non-collectability is confirmed and the corresponding charge is recorded in general and administrative 
expense  in  the  accompanying  consolidated  statement  of  operations.  Recoveries  of  financial  assets 
previously written off shall be recorded when received against the provision for credit losses. 

Management estimates the allowance balance using relevant available information, from internal and 
external sources, relating to past events, current conditions and reasonable and supportable forecasts 
over a financial asset’s contractual term. The Company’s historical credit loss experience provides the 
basis for the estimation of expected credit losses. Adjustments to historical loss information are made 
from qualitative and quantitative factors if economic conditions at the reporting date reflect stronger or 
weaker economic performance than the historical data implies based on management’s expectations of 
economic conditions on certain indicators of the Company, industry and economy. Management reviews 
factors such as past collection experience, age of the accounts receivable balance, and macroeconomic 
conditions.  As  of  December 31, 2020,  the  Company  evaluated  these  economic  conditions  and  made 
adjustments to historical loss information for certain economic risk factors. 

In developing its expected credit loss model, the Company evaluated financial assets with similar risk 
characteristics  on  a  collective  (pool)  basis  for  their  respective  estimated  and  expected  credit  loss 
allowance.  A  financial  asset  will  be  measured  individually  only  if  it  does  not  share  similar  risk 
characteristics  with  other  financial  assets.  Due  to  the  short-term  nature  of  trade  receivables,  the 
estimated amount of accounts receivable that may not be collected is based on the aging of the accounts 
receivable  balances  and  the  financial  condition  of  customers.  Our  monitoring  activities  include  timely 
account  reconciliation,  dispute  resolution,  payment  confirmation,  consideration  of  each  customer’s 
financial condition and macroeconomic conditions. We apply a similar methodology towards our current 
and non-current contract asset balances. However, due to the inherent additional risk associated with a 
long-term receivable, an additional provision is applied toward contract asset balances that will diminish 
over time as the contract nears its expiration date. 

Prior  to  the  adoption  of  ASC  326,  the  Company’s  allowance  for  doubtful  accounts  was  based  on 
management judgments and estimates of the probable loss related to uncollectible accounts receivable 
considering  a  number  of  factors  including  collection  trends,  prevailing  and  anticipated  economic 
conditions, and specific customer credit risk. The Company’s allowance for doubtful accounts activity 
was historically not significant. Probable losses were recorded in general and administrative expense in 
the accompanying consolidated statements of operations and account balances were charged off against 
the  allowance  after  all  means  of  collection  had  been  exhausted  and  the  potential  for  recovery  was 
considered remote. 

Concentrations of Credit Risk 

Financial  instruments,  which  potentially  subject  the  Company  to  concentrations  of  credit  risk,  consist 
principally of cash and cash equivalents on deposit at several financial institutions as well as accounts 
receivable.  The  Company  deposits  cash  with  high-credit-quality  financial  institutions,  which,  at  times, 
may exceed federally insured amounts. The Company invests its cash equivalents in highly-rated money 
market funds. Additionally, the Company performs ongoing credit evaluations of its customers’ financial 
condition and will limit the amount of credit as deemed necessary, but currently does not require collateral 
from customers.  

As  of  December 31, 2020 and  2019,  no  single customer  or reseller  represented  greater  than  10%  of 
accounts receivable. 

For the years ended December 31, 2020, 2019 and 2018, no single customer or reseller represented 
greater than 10% of revenue. 

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Fair Value Measurements 

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in 
an  orderly  transaction  between  market  participants  at  the  measurement  date.  GAAP  establishes  a 
three-level valuation hierarchy for the disclosure of fair value measurements. The determination of the 
applicable level within the hierarchy of a particular asset or liability depends on the inputs used in its 
valuation  as  of  the  measurement  date,  and  notably  the  extent  to  which  the  inputs  are  market-based 
(observable) or internally determined (unobservable). The three levels are defined as follows: 

•  Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities 

in active markets. 

•  Level 2: Observable inputs, other than Level 1 inputs, such as quoted prices for similar assets 
or liabilities, quoted prices in markets that are not active, or other inputs that are observable or 
can be corroborated by observable market data for substantially the full term of the assets or 
liabilities. 

•  Level  3:  Unobservable  inputs  reflecting  the  Company’s  own  assumptions  used  to  measure 
assets  and  liabilities  at  fair  value  and  which  require  significant  management  judgment  or 
estimation. 

Property and Equipment 

Property and equipment are stated at historical cost less accumulated depreciation. Maintenance, repairs 
and minor renewals are expensed as incurred. 

Depreciation is computed using the straight-line method based on the following estimated useful lives: 

Asset Type 
Computer equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Purchased computer software . . . . . . . . . . . . . . . . . . . . . . .  
Furniture and fixtures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Useful Life 

3 years 
1 - 3 years 
3 - 5 years 
Lesser of the lease term or 10 years 
3 - 5 years 

Capitalized Software Costs 

Costs for the development of new software products sold to customers and substantial enhancements 
to existing software products sold to customers are expensed as incurred until technological feasibility 
has been established, at which time any additional costs are capitalized during the development stage 
and until the software is generally released. The Company believes its current process for developing 
software will  be  essentially  completed concurrently with  the  establishment  of  technological  feasibility; 
hence, no costs have been capitalized to date. 

For  development  costs  related  to  software  to  be  used  internally,  the  Company  follows  guidance  of 
Accounting Standards Codification Topic 350-40, Internal Use Software (“ASC 350-40”). ASC 350-40 
set forth the guidance for costs incurred for computer software developed or obtained for internal use 
and  requires  companies  to  capitalize  qualifying  computer  software  costs  that  are  incurred  during  the 
application  development  stage.  These  capitalized  costs  are  included  in  intangible  assets  in  the 
consolidated balance sheets and are amortized on a straight-line basis over the expected useful life of 
the software, which is estimated to be between three and four years. Costs related to preliminary project 
activities and post-implementation activities are expensed as incurred. 

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The  Company  capitalizes the  cost  of  software  purchased  from  third-party  vendors  and  has  classified 
such costs as property and equipment in the consolidated balance sheets. These costs are amortized 
over their useful lives, which are primarily estimated to be three years. 

Goodwill 

Goodwill  represents  the  excess  of  the  purchase  price  over  the  fair  value  of  net  assets  acquired  in 
business  combinations  using  the  acquisition  method  of  accounting,  which  requires  that  the  assets 
acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. The 
Company evaluates goodwill for impairment annually in the fourth quarter of each year and as events 
occur or circumstances change that would more likely than not reduce the fair value of a reporting unit 
below  its  carrying  amount.  The  Company’s  test  for  goodwill  impairment  starts  with  a  qualitative 
assessment to determine whether it is necessary to perform a quantitative goodwill impairment test. If 
qualitative factors indicate  that the fair value of the reporting unit is more likely than not less than its 
carrying  amount,  then  a  quantitative  goodwill  impairment  test  is  performed.  Under  the  quantitative 
impairment test, if the carrying amount of the reporting unit exceeds its fair value, then an impairment 
loss is recognized in an amount equal to that excess, not to exceed the total amount of goodwill. For 
purposes of the annual impairment test, the Company has determined it has one reporting unit. There 
was no impairment of goodwill recorded during the years ended December 31, 2020, 2019 or 2018. 

Intangible Assets 

Intangible assets with finite lives arising from business combinations are initially recorded at fair value 
and amortized over their useful lives using the straight-line method. The estimated useful life for each 
acquired intangible asset class is as follows: 

Asset Type 
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Product backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Useful Life 

4 - 9 years 
3 - 13 years 
10 years 
3 years 

The  Company  records  acquired  in-process  research  and  development  as  indefinite-lived  intangible 
assets. Purchased intangible assets  with indefinite lives are not amortized but assessed for potential 
impairment annually and when events or circumstances indicate that their carrying amounts might be 
impaired. There was no impairment of indefinite-lived intangible assets recorded during the years ended 
December 31, 2020, 2019 or 2018. On completion of the related development projects, the in-process 
research  and  development  assets  are  reclassified  to  developed  technology  and  amortized  over  their 
estimated useful lives. 

Impairment of Long-Lived Assets 

The  Company  reviews  long-lived  assets,  including  property  and  equipment  and  finite-lived  intangible 
assets, for impairment whenever events or changes in business circumstances indicate that the carrying 
amount of the assets may not be fully recoverable. Such events and changes may include significant 
changes  in  performance  relative  to  expected  operating  results,  significant  changes  in  asset  use, 
significant negative industry or economic trends and changes in the Company’s business strategy. An 
impairment loss is recognized when estimated undiscounted future cash flows expected to result from 
the use of the asset and its eventual disposition are less than its carrying amount. There were no events 
or changes in circumstances that indicated the Company’s long-lived assets were impaired during the 
years ended December 31, 2020, 2019 or 2018. 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Deferred Debt Issuance Costs 

Issuance costs incurred to obtain debt financing are deferred and amortized to interest expense using 
the effective interest method over the contractual term of the debt. Total deferred debt issuance costs 
incurred  by  the  Company  were  $1.2  million,  $6.0  million  and  $6.8  million  related  to  the  2019  Credit 
Facilities, the 2018 Credit Facilities, and the 2016 Credit Facilities, respectively (discussed in Note 9). 
The carrying value of deferred debt issuance costs was $1.0 million and $1.2 million at December 31, 
2020 and 2019 respectively, which is included as a reduction to long-term debt in the accompanying 
consolidated balance sheets. 

Operating Leases 

The  Company  leases  office  spaces  and  a  data  center  under  noncancelable  lease  terms,  which  are 
accounted  for  in  accordance  with  ASC 842  (defined below),  which  was  adopted  by  the Company  on 
January 1, 2020. Determination of a leasing arrangement is performed at inception. Right-of-use assets 
represent  the  Company's  right  to  use  leased  assets  over  the  term  of  the  lease,  adjusted  for  lease 
incentives such as tenant improvements. Lease liabilities represent the Company's contractual obligation 
to make lease payments over the lease term. Right-of-use assets and lease liabilities are determined 
based on the present value of future lease payments using the interest rate implicit in the loan or, if that 
rate  cannot  be  readily  determined,  the  incremental  borrowing  rate.  Incremental  borrowing  rates  are 
determined for each lease based on the Company's borrowing rate adjusted for term differences and 
foreign currency risk. 

Some  real  estate  leases  contain  lease  and  non-lease  components.  Non-lease  components  generally 
represent  use-based  charges  for  common  area  maintenance,  taxes  and  utilities.  The  Company  has 
elected  not  to  separate  lease  and  non-lease  components.  In  addition  to  variable  lease  payments  for 
use-based charges, some leasing arrangements contain variable lease payments that increase based 
on a consumer price index. Some contracts also contain lease incentives such as tenant improvement 
allowances and rent holidays, which are treated as a reduction of lease payments for the measurement 
of the lease liability. 

Research and Development 

Research  and  development  costs  include  direct  and  allocated  expenses.  Other  than  software 
development costs that qualify for capitalization as discussed above, research and development costs 
are expensed as incurred. 

Advertising Costs 

The Company expenses advertising costs as incurred. Advertising expense is included within sales and 
marketing  expense  in  the consolidated statements  of  operations. For  the years  ended December 31, 
2020, 2019 and 2018, advertising expenses were $5.3 million, $1.9 million and $1.5 million, respectively. 

Stock-Based Compensation 

Stock-based compensation expense for time-based awards is determined based on the grant-date fair 
value, net of forfeitures, and is recognized on a straight-line basis over the requisite service period of the 
award,  which  is  typically  the  vesting  term  of  the  award.  Prior  to  the  adoption  of  ASU  2016-09  on 
January 1, 2018, the Company estimated the forfeiture rate annually using its historical experience of 
forfeited  awards.  The  Company  then  adjusted  for  actual  forfeitures  at  each  vesting  date.  After  the 
adoption of ASU 2016-09, forfeitures are accounted for as they occur. 

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Stock-based compensation expense for awards subject to both performance and market conditions is 
determined based on the grant-date fair value and is recognized on a graded vesting basis over the term 
of the award once it is probable that the performance conditions will be met. 

The  fair  value  of  each  time-based  option  grant  is  estimated  on  the  date  of  the  grant  using  the 
Black-Scholes  option  pricing  model.  For  awards  subject  to  performance  and  market  conditions,  the 
Company uses a Monte Carlo simulation model, which utilizes multiple inputs to estimate the probability 
that market conditions will be achieved. Both models require highly subjective assumptions as inputs, 
including the following: 

•  Risk-free rate: The risk-free interest rate is based on the implied yield currently available on U.S. 
Treasury securities with a remaining term commensurate with the estimated expected term. 

•  Expected  term:  For  time-based  awards,  the  estimated  expected  term  of  options  granted  is 
generally calculated as the vesting period plus the midpoint of the remaining contractual term, 
as  the  Company  does  not  have  sufficient  historical  information  to  develop  reasonable 
expectations  surrounding  future  exercise  patterns  and  post-vesting  employment  termination 
behavior.  For  awards  subject  to  market  and  performance  conditions,  the  expected  term 
represents the period of time that the options granted are expected to be outstanding. 

•  Dividend  yield:  The  Company  uses  a  dividend  yield  of  zero,  as  it  does  not  currently  issue 

dividends and has no plans to issue dividends in the foreseeable future. 

•  Volatility: Since the Company does not have substantive trading history of its common stock, 
expected  volatility  is  estimated  based  on  the  historical  volatility  of  peer  companies  over  the 
period commensurate with the estimated expected term. 

•  Fair value: Prior to the IPO, there was no public market for the Company’s common stock, so 
the fair value of the shares of common stock was established by the Board using various inputs, 
including an independent valuation. Following the IPO, the Company’s shares are traded in the 
public market, and accordingly the Company uses the applicable closing price of its common 
stock to determine fair value. 

No time-based options were granted during the years ended December 31, 2020 and 2019. The following 
assumptions were used for time-based options granted during the year ended December 31, 2018:  

Risk-free rate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Expected term  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Weighted-average grant date fair value of options 

granted during period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Year Ended December 31,  
2018 

2.6 % - 3.0 % 

 6.1 years 
 —  

39 % - 42 % 

 $4.84  

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

No  awards  subject  to  performance  and  market  conditions  were  granted  during  the  years  ended 
December 31, 2020 and 2019. The following assumptions were used for awards subject to performance 
and market conditions that were granted during the year ended December 31, 2018: 

Risk-free rate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Expected term  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Weighted-average grant date fair value of options 

granted during period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Year Ended December 31,  
2018 

2.5 % - 2.8 % 

1.7 - 3.3 years 
 —  

45 % - 55 % 

 $2.29  

The Company calculates the fair value for restricted stock units (“RSUs”) based on the estimated fair 
value of the Company’s common stock on the date of grant and records compensation expense over the 
vesting period using a straight-line method. Prior to the adoption of ASU 2016-09, the Company factored 
an  estimated  forfeiture  rate  in  calculating  compensation  expense  on  RSUs  and  adjusted  for  actual 
forfeitures upon the vesting of each tranche of RSUs. After the adoption of ASU 2016-09, forfeitures are 
accounted for as they occur. 

Income Taxes 

Income taxes are accounted for under the asset and liability method. Deferred income tax assets and 
liabilities are computed annually for temporary differences between the financial statement basis and the 
income tax basis of assets and liabilities that will result in taxable or deductible amounts in the future. 
The Company’s temporary differences result primarily from net operating losses, stock compensation, 
deferred  revenue,  intangible  assets  and  accrued  expenses.  Deferred  income  tax  asset  and  liability 
computations are based on enacted tax laws and rates applicable to the years in which the differences 
are expected to affect taxable income. A valuation allowance is established when necessary to reduce 
deferred income tax assets to the amounts expected to be realized. 

The Company evaluates the tax positions taken or expected to be taken in the course of preparing the 
Company’s tax returns to determine whether the tax positions are more likely than not of being sustained 
by  the  applicable  tax  authority.  Tax  positions  not  deemed  to  meet  the  more  likely  than  not  threshold 
would not be recorded as a tax benefit or expense in the current year. Interest and penalties related to 
income tax liabilities are included in the benefit (provision) for income taxes. 

Net Income (Loss) Per Share 

Basic net income (loss) per share is computed by dividing net income (loss) by the weighted-average 
number of shares of common stock outstanding during the period. Diluted net income (loss) per share is 
computed by dividing net income (loss) by the weighted-average number of shares of common stock 
outstanding  during  the  period,  plus  the  dilutive  effects  of  RSUs  and  stock  options.  Dilutive  shares  of 
common stock are determined by applying the treasury stock method. 

Recent Accounting Pronouncements 

Under the Jumpstart Our Business Startups Act (the “JOBS Act”), emerging growth companies can delay 
adopting  new  or  revised  accounting  standards  until  such  time  as  those  standards  apply  to  private 
companies.  The  Company  elected  to  use  the  extended  transition  period  for  complying  with  new  or 
revised accounting standards under the JOBS Act until it was no longer an emerging growth company. 
On June 30, 2020, the last day of the Company’s second fiscal quarter in 2020, the market value of the 
Company’s common stock held by non-affiliates exceeded $700 million. Accordingly, the Company was 
deemed a large accelerated filer as of  December 31, 2020 and can no longer take advantage of the 

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extended timeline to comply with new or revised accounting standards applicable to public companies 
beginning with this Annual Report on Form 10-K. 

In  February 2016,  the  FASB  issued  ASU  No. 2016-02, Leases  (Topic  842) (“ASU  2016-02”),  which 
supersedes the guidance in topic ASC 840, Leases (“ASC 840”). The new standard requires lessees to 
apply a dual approach, classifying leases as either finance or operating leases based on the principle of 
whether or not the lease is effectively a financed purchase by the lessee. This classification will determine 
whether lease expense is recognized based on an effective interest method or on a straight-line basis 
over the term of the lease. A lessee is also required to record a right-of-use asset and a lease liability for 
all leases with a term of greater than 12 months regardless of their classification. Leases with a term of 
12 months or less will be accounted for similar to existing guidance for operating leases today. The FASB 
has also issued several ASUs to provide implementation guidance relating to ASU 2016-02, including 
ASU 2017-13, ASU 2018-10, ASU 2018-11, ASU 2018-20 and ASU 2019-01, all of which the Company 
has considered when evaluating the impact of ASU 2016-02. Collectively, the Company refers to the 
amendments described herein as “ASC 842.” 

Effective January 1, 2020, the Company adopted ASC 842 using the modified retrospective transition 
approach, which resulted in the recognition of right-of-use assets of $14.6 million and lease liabilities of 
$18.9 million. As part of applying the modified retrospective transition method, the Company elected to 
apply the package of transition practical expedients within the new guidance. As required by ASC 842, 
these  expedients  have  been  elected  as  a  package  and  have  been  consistently  applied  across  the 
Company’s lease portfolio. Given this election, the Company need not reassess the following: 

•  whether any expired or existing contracts are or contain leases; 

• 

• 

the lease classification for any expired or existing leases; or 

the treatment of initial direct costs relating to any existing leases. 

The  Company  also  elected  to  apply  the  transition  practical  expedient  to  use hindsight  in  determining 
lease term and in assessing impairment of right-of-use assets. As a result of adoption of this standard 
and election of the transition practical expedients, the Company recognized right-of-use assets and lease 
liabilities for those leases classified as operating leases under ASC 840 that continued to be classified 
as operating leases under ASC 842 at the later of (1) the earliest period presented or (2) the applicable 
lease commencement date. 

In applying the modified retrospective transition method to these leases, the Company measured lease 
liabilities at the present value of the sum of remaining minimum rental payments (as defined under ASC 
840), as the leases contained no residual value guarantees. These lease liabilities have been measured 
using the Company’s incremental borrowing rates at the date of application. Additionally, right-of-use 
assets for these operating leases have been measured as the initial measurement of applicable lease 
liabilities adjusted for any prepaid/accrued rent and unamortized lease incentives. The adoption of ASC 
842  did  not  have  a  material  impact  on  the  consolidated  statements  of  cash  flows  or  consolidated 
statements of operations and comprehensive loss. Expanded disclosures around the Company’s lease 
agreements under ASC 842 are included in Note 14 of these consolidated financial statements. 

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments — Credit Losses (Topic 326): 
Measurement  of  Credit  Losses  on  Financial  Instruments (‘‘ASU  2016-13’’),  which  changes  the 
impairment  model  for  most  financial  assets.  The  new  model  uses  a  forward-looking  expected  loss 
method, which will generally result in earlier recognition of allowances for losses. The FASB has also 
issued  several  ASUs  to  provide  implementation  guidance  relating  to  ASU  2016-13,  including  ASU 
2018-19, ASU 2019-04, ASU 2019-05, ASU 2019-10, ASU 2019-11 and ASU 2020-02, all of which the 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Company has considered when evaluating the impact of ASU 2016-13. Collectively, the Company refers 
to the amendments described herein as “ASC 326.” 

Effective January 1, 2020, the Company adopted ASC 326 using the modified retrospective transition 
method, which resulted in an immaterial adjustment to retained earnings. The adoption did not have a 
material impact on the Company's consolidated statement of operations or consolidated statement of 
cash  flows.  ASC  326  also  expands  the  required  quantitative  and  qualitative  disclosures  surrounding 
expected credit losses, which are included in Note 4 of these consolidated financial statements. 

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820): Disclosure 
Framework—Changes to the Disclosure Requirements for Fair Value Measurement (“ASU 2018-13”), 
which improves the disclosure requirements for fair value measurements. Effective January 1, 2020, the 
Company  adopted  ASU  2018-13.  The  adoption  did  not  have  a  material  impact  on  its  consolidated 
financial statements. 

In  August 2018,  the  FASB  issued  ASU  No. 2018-15, Intangibles—Goodwill  and  Other—Internal-Use 
Software  (Subtopic  350-40):  Customer’s  Accounting  for  Implementation  Costs  Incurred  in  a  Cloud 
Computing  Arrangement  That  Is  a  Service  Contract (“ASU  2018-15”),  which  requires  implementation 
costs incurred by customers in a cloud computing arrangement to be deferred over the noncancelable 
term  of  the  cloud  computing  arrangement  plus  any  optional  renewal  periods  that  (1) are  reasonably 
certain to be exercised by the customer, or (2) for which exercise of the renewal option is controlled by 
the cloud service provider. For public companies, the effective date of this pronouncement is for fiscal 
years beginning after December 15, 2019, including interim periods within those fiscal years. For all other 
entities, the effective date of this pronouncement is for fiscal years beginning after December 15, 2020 
and  interim  periods  within  annual  periods  beginning  after  December 15,  2021.  Early  adoption  is 
permitted. Effective January 1, 2020 the Company adopted ASU 2018-15 on a prospective basis. The 
adoption  of  ASU  2018-15  did  not  have  a  material  impact  on  the  Company’s  consolidated  financial 
statements or related disclosures.  

In  December 2019,  the  FASB  issued  ASU  No. 2019-12, Income  Taxes  (Topic  740):  Simplifying  the 
Accounting  for  Income  Taxes (“ASU  2019-12”),  which  simplifies  the  accounting  for  income  taxes, 
eliminates certain exceptions to the general principles in Topic 740 and clarifies certain aspects of the 
current  guidance  to  improve  consistent  application  among  reporting  entities.  For  public  entities,  ASU 
2019-12 is effective for fiscal years beginning after December 15, 2020, including interim periods within 
those  fiscal  years.  For  all  other  entities,  ASU  2019-12  is  effective  for  fiscal  years  beginning  after 
December 15, 2021 and interim periods within annual periods beginning after December 15, 2022. Early 
adoption is permitted, including adoption in any interim period for which financial statements have not 
yet been issued. The Company is currently evaluating the impact of ASU 2019-12 on its consolidated 
financial statements.    

In  March 2020,  the  FASB  issued  ASU  No. 2020-04, Reference  Rate  Reform  (Topic  848) (“ASU 
2020-04”), which provides companies with temporary optional financial reporting alternatives to ease the 
potential burden in accounting for reference rate reform and includes a provision that allows companies 
to account for a modified contract as a continuation of an existing contract. ASU 2020-04 is effective for 
all entities as of March 12, 2020 through December 31, 2022. The Company is currently in the process 
of evaluating ASU 2020-04 and its effect on its consolidated financial statements. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

3.       Revenue Recognition and Deferred Commissions 

Disaggregation of Revenue 

The following table presents revenue by category: 

Subscription term-based licenses: 

Multi-year subscription term-based licenses . . .    
1-year subscription term-based licenses . . . . . .   
Total subscription term-based licenses . . . . . .   

Subscription SaaS and support and 

maintenance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Professional services and other . . . . . . . . . . . . . . .   
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

Contract Balances 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

 86,578  
 57,966  
 144,544  

 79,587  
 19,458  
 243,589  

$ 

$ 

 113,151  
 48,255  
 161,406  

 63,939  
 17,553  
 242,898  

$ 

$ 

 88,925 
 44,743 
 133,668 

 51,323 
 16,571 
 201,562 

Contract  assets  represent  amounts  for  which  the  Company  has  recognized  revenue,  pursuant  to  its 
revenue recognition policy, for contracts that have not yet been invoiced to customers where there is a 
remaining performance obligation, typically for multi-year arrangements. In multi-year agreements, the 
Company generally invoices customers on an annual basis on each anniversary of the contract start 
date. Amounts anticipated to be billed within one year of the balance sheet date are recorded as contract 
assets,  current;  the  remaining  portion  is  recorded  as  contract  assets,  noncurrent  in  the  consolidated 
balance sheets. The change in the total contract asset balance relates to entering into new multi-year 
contracts, billing on existing contracts and for the year ended December 31, 2020, recognition of the fair 
value of Symphonic contract assets acquired (see Note 7). The opening and closing balances of contract 
assets were as follows: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 86,010  
 73,791  
 (12,219) 

$ 

$ 

 67,468  
 86,010  
 18,542  

$ 

$ 

 60,662 
 67,468 
 6,806 

Contract liabilities consist of customer billings in advance of revenue being recognized. The Company 
primarily  invoices  its  customers  for  subscription  arrangements  annually  in  advance,  though  certain 
contracts require invoicing for the entire subscription in advance. Amounts anticipated to be recognized 
within  one year  of  the  balance  sheet  date  are  recorded  as  deferred  revenue,  current;  the  remaining 
portion is recorded as deferred revenue, noncurrent in the consolidated balance sheets. The opening 
and closing balances of contract liabilities included in deferred revenue were as follows: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 47,507  
 52,398  
 4,891  

$ 

$ 

 35,367  
 47,507  
 12,140  

$ 

$ 

 33,810 
 35,367 
 1,557 

The  change  in  deferred  revenue  relates  primarily  to  invoicing  customers  and  recognizing  revenue  in 
conjunction with the satisfaction of performance obligations. Revenue recognized during the years ended 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

December 31, 2020, 2019 and 2018 that was included in the deferred revenue balances at the beginning 
of the respective periods was as follows: 

Deferred revenue recognized as revenue . . . . . .   

$ 

 44,800  

$ 

 33,100  

$ 

 31,391 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Remaining Performance Obligations 

Revenue allocated to remaining performance obligations represents contracted revenue that has not yet 
been recognized, which includes deferred revenue and noncancelable amounts to be invoiced. As of 
December 31,  2020,  the  Company  had  $147.8  million  of  transaction  price  allocated  to  remaining 
performance obligations, of which 85% is expected to be recognized as revenue over the next 24 months, 
with the remainder to be recognized thereafter. 

Deferred Commissions 

The  following  table  summarizes  the  account  activity  of  deferred  commissions  for  the  years  ended 
December 31, 2020, 2019 and 2018: 

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . .   
Additions to deferred commissions . . . . . . . . . . .   
Amortization of deferred commissions . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Deferred commissions, current . . . . . . . . . . . . . . .   
Deferred commissions, noncurrent . . . . . . . . . . . .   
Total deferred commissions . . . . . . . . . . . . . . . . .   

4.       Allowances for Expected Credit Losses 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

 13,670  
 10,304  
 (8,045) 
 15,929  

 6,604  
 9,325  
 15,929  

$ 

$ 

$ 

$ 

 11,033  
 9,060  
 (6,423) 
 13,670  

 5,814  
 7,856  
 13,670  

$ 

$ 

$ 

$ 

 6,354 
 9,981 
 (5,302)
 11,033 

 3,746 
 7,287 
 11,033 

$ 

$ 

$ 

$ 

The following table presents the changes in the allowance for expected credit losses for financial assets 
measured at amortized cost: 

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Provision for credit losses, net of recoveries . . . . . . . . . . . .   
Write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

5.       Fair Value of Financial Instruments 

Accounts 
Receivable 

Contract 
Assets 
Year Ended December 31, 2020 
(in thousands) 
 873  
 5  
 (50)  
 828  

$ 

$ 

 — 
 107 
 (20)
 87 

The Company invests primarily in money market funds, which are measured and recorded at fair value 
on a recurring basis and are classified within Level 1 of the fair value hierarchy because they are valued 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

based on quoted market prices in active markets. The fair value of these financial instruments were as 
follows: 

Cash and cash equivalents: 

Money market funds . . . . . . . . . . . . . . . .    $ 

 113,083   $ 

 —   $ 

 —   $ 

 113,083 

Level 1 

Level 2 

Level 3 

Total 

December 31, 2020 

(in thousands) 

Level 1 

Level 2 

Level 3 

Total 

December 31, 2019 

(in thousands) 

Cash and cash equivalents: 

Money market funds . . . . . . . . . . . . . . . .    $ 

 47,858   $ 

 —   $ 

 —   $ 

 47,858 

The  carrying  amounts  of  the  Company’s  accounts  receivable,  accounts  payable  and  other  current 
liabilities approximate their fair values due to their short maturities. The carrying value of the Company’s 
long-term debt approximates its fair value based on Level 2 inputs as the principal amounts outstanding 
are subject to variable interest rates that are based on market rates (see Note 9).  

6.       Property and Equipment 

Property and equipment consisted of the following: 

December 31,  

2020 

2019 

(in thousands) 

Computer equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Furniture and fixtures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Purchased computer software . . . . . . . . . . . . . . . . . . . . . . . . .   
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Property and equipment, gross . . . . . . . . . . . . . . . . . . . . . . .   
Less: Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . .   
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 6,581 
 3,887 
 785 
 7,818 
 448 
 19,519 
 (10,073) 
 9,446 

$ 

$ 

 5,729 
 3,757 
 785 
 7,086 
 448 
 17,805 
 (6,622)
 11,183 

Depreciation expense for the years ended December 31, 2020, 2019 and 2018 was $3.7 million, $3.1 
million and $2.2 million, respectively. 

7.       Business Combinations 

Symphonic Software Limited Acquisition 

On October 31, 2020, the Company acquired 100% of the voting equity interest in Symphonic Software 
Limited (“Symphonic”). Symphonic is a leader in dynamic authorization for protecting APIs, data, apps 
and resources through identity. The purpose of this acquisition was to accelerate dynamic and intelligent 
authorization for enterprises pursuing Zero Trust identity-defined security. 

The  total  purchase  price  was  $28.8  million,  net  of  cash  acquired.  An  additional  $0.4 million  and 
$0.6 million  is  payable  in  common  stock  of  the  Company  on  December 31,  2021  and  December 31, 
2022, respectively, contingent on individuals remaining employed as of those dates and meeting certain 
performance  conditions.  As  these  payments  are  subject  to  the  continued  employment  of  those 
individuals,  they  will  be  recognized  through  compensation  expense  as  incurred.  See  Note  12  for 
additional details. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes the preliminary allocation of the purchase price, based on the estimated 
fair value of the assets acquired and liabilities assumed at the acquisition date: 

October 31, 2020 
(in thousands) 

Fair value of net assets acquired 
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Product backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Contract asset  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net assets acquired, excluding cash  . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 6,999   
 609  
 246  
 21,341   
 1,387  
 373   
 30,955   
 (1,881) 
 (253)  
 (2,134)  
 28,821   

Useful Life 

6 years 
3 years 
3 years 
Indefinite 

Goodwill  is  primarily  attributable  to  the  workforce  acquired  and  the  expected  synergies  arising  from 
integrating  Symphonic  into  the  Ping  Intelligent  Identity  Platform  so  enterprise  customers  can  cover 
advanced  authorization  scenarios  that  go  beyond  typical  user  roles  and  entitlements.  None  of  the 
goodwill  is  deductible  for  tax  purposes.  The  Company  incurred  $1.1  million  of  acquisition-related 
expenses in conjunction with the Symphonic acquisition, which are included in general and administrative 
expenses on the consolidated statement of operations for the year ended December 31, 2020. 

Additional information around the Symphonic acquisition, such as that related to income tax and other 
contingencies  existing  as  of  the  acquisition  date  but  unknown  to  the  Company,  may  become  known 
during the remainder of the measurement period, not to exceed one year from the acquisition date, which 
may result in changes to the amounts and allocations recorded. 

ShoCard, Inc. Acquisition 

On March 2, 2020, Ping Identity Corporation acquired 100% of the voting equity interest in  ShoCard, 
Inc., a Delaware Corporation (“ShoCard”). ShoCard is a cloud-based mobile identity solution that offers 
identity services for verified claims. The purpose of this acquisition was to expand the Company’s identity 
proofing solutions. 

The  total  purchase  price  was  $5.5 million.  An  additional  $3.1 million  and  $2.3 million  of  contingent 
compensation is payable in common stock of the Company on the first and second anniversary of the 
acquisition, respectively, contingent on certain individuals remaining employed as of those dates and 
other  service  conditions.  As  these  payments  are  subject  to  the  continued  employment  of  those 
individuals,  they  will  be  recognized  through  compensation  expense  as  incurred.  See  Note  12  for 
additional details. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes the allocation of the purchase price, based on the fair value of the assets 
acquired and liabilities assumed at the acquisition date: 

Fair value of net assets acquired 
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net assets acquired  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

March 2, 2020 
(in thousands) 

 3,550   
 964   
 1,005  
 11   
 5,530   
 (2)  
 (2)  
 5,528   

Useful Life 

7 years 
Indefinite 

Goodwill  is  primarily  attributable  to  the  workforce  acquired  and  the  expected  synergies  arising  from 
integrating  ShoCard’s  identity  solution  with  the  Company’s  existing  identity  solutions.  None  of  the 
goodwill  is  deductible  for  tax  purposes.  The  Company  incurred  $0.6  million  of  acquisition-related 
expenses in conjunction with the ShoCard acquisition, which are included in general and administrative 
expenses on the consolidated statement of operations for the year ended December 31, 2020. 

Additional  information  around  the  ShoCard  acquisition,  such  as  that  related  to  income  tax  and  other 
contingencies  existing  as  of  the  acquisition  date  but  unknown  to  the  Company,  may  become  known 
during the remainder of the measurement period, not to exceed one year from the acquisition date, which 
may result in changes to the amounts and allocations recorded. 

Elastic Beam Inc. Acquisition 

On April 5, 2018, Ping Identity Corporation acquired 100% of the voting equity interest in Elastic Beam 
Inc., a Delaware Corporation (“Elastic Beam”). Elastic Beam is a machine learning/artificial intelligence 
API behavioral security software which detects, reports and stops cyberattacks on data and applications 
via APIs. The purpose of this acquisition was to expand the Company’s capabilities in identity security, 
particularly with regard to artificial intelligence. 

The total purchase price was $19.0 million, which included up-front cash consideration of $17.4 million 
that was funded with existing cash resources, and $1.6 million, of which $1.1 million and $0.5 million was 
payable  on  the  first  and  second  anniversary  of  the  acquisition,  respectively.  During  the  year  ended 
December 31, 2019, the Company paid the first anniversary payment of $1.1 million. During the year 
ended December 31, 2020, the Company paid the second anniversary payment of $0.5 million. 

$4.8 million and $4.2 million of contingent compensation was payable on the first and second anniversary 
of the acquisition, respectively, contingent on certain individuals remaining employed as of those dates. 
As these payments were subject to the continued employment of those individuals, they were recognized 
through compensation expense as incurred. During the year ended December 31, 2019, the Company 
paid  the  first  anniversary  payment  of  $4.8  million.  During  the  year  ended  December 31,  2020,  the 
Company paid the second anniversary payment of $4.2 million. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The following table summarizes the allocation of the purchase price, based on the fair value of the assets 
acquired and liabilities assumed at the acquisition date: 

Fair value of net assets acquired 
In process research and development . . . . . . . . . . . . . . . . . . .   
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net assets acquired  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

April 5, 2018 
(in thousands) 

 3,006   
 15,972   
 108  
 3   
 19,089   
 (115)  
 (115)  
 18,974   

Useful Life 

Indefinite 
Indefinite 

Goodwill  is  primarily  attributable  to  the  workforce  acquired  and  the  expected  synergies  arising  from 
integrating Elastic Beam’s behavioral security software with the Company’s existing security platform. 
None  of  the  goodwill  is  deductible  for  tax  purposes.  The  Company  incurred  $0.6  million  of 
acquisition-related  expenses  in  conjunction  with  the  Elastic  Beam  acquisition  which  are  included  in 
general and administrative expenses on the consolidated statements of operations for the year ended 
December 31, 2018. 

Additional Acquisition Related Information 

The  operating  results  of  Symphonic,  ShoCard  and  Elastic  Beam  are  included  in  the  Company’s 
consolidated statements of operations from the date of acquisition. Revenue and earnings of Symphonic, 
ShoCard and Elastic Beam since their respective dates of acquisition and pro forma results of operations 
have  not  been  prepared  because  the  effect  of  the  acquisitions  were  not  material  to  the  consolidated 
statements of operations. 

106 

 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
  
 
    
  
  
 
 
  
  
  
  
  
  
  
  
  
 
    
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

8.       Goodwill and Intangible Assets 

The  changes  in  the  carrying  amount  of  the  Company’s  goodwill  balance  from  December 31, 2019  to 
December 31, 2020 were as follows (in thousands): 

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Additions to goodwill related to acquisitions . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 417,696 
 22,305 
 1,149 
 441,150 

The Company’s intangible assets as of December 31, 2020 were as follows: 

Gross 
Amount 

December 31, 2020 
  Accumulated    Net Carrying 
     Amortization      
(in thousands) 

Value 

Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      $  119,450    $
 95,135      
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        
 56,718      
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        
 642  
Product backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 35,841      
Capitalized internal-use software  . . . . . . . . . . . . . . . . . . . . .       
 1,199      
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        

 63,624 
 61,411 
 31,294 
 600 
 22,892 
 601 
Total intangible assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      $  308,985    $  (128,563)   $   180,422 

 (55,826)   $ 
 (33,724)     
 (25,424)     
 (42) 
 (12,949)     
 (598)     

The Company’s intangible assets as of December 31, 2019 were as follows: 

Gross 
Amount 

December 31, 2019 
      Accumulated       Net Carrying 
      Amortization      
(in thousands) 

Value 

Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  107,938    $ 
 94,875      
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 56,640      
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 21,881      
Capitalized internal-use software  . . . . . . . . . . . . . . . . . . . . .    
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 1,077      
 282,411      
Total intangible assets subject to amortization . . . . . . . . .    
 586      
In-process research and development . . . . . . . . . . . . . . . . .    
Total intangible assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  282,997    $ 

 (42,260)   $ 
 (26,205)     
 (19,754)     
 (6,375)     
 (535)     
 (95,129)     
 —      

 65,678 
 68,670 
 36,886 
 15,506 
 542 
 187,282 
 586 
 (95,129)   $   187,868 

The  Company  capitalized  $14.0 million,  $10.5 million  and  $6.3  million  of  internal-use  software  costs 
during the years ended December 31, 2020, 2019 and 2018, respectively, which included $0.7 million of 
stock-based compensation costs during the year ended December 31, 2020.  

Amortization expense for the years ended December 31, 2020, 2019 and 2018 was $33.6 million, $29.9 
million and $28.6 million, respectively.  

107 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
 
  
  
  
  
  
  
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

As of December 31, 2020, expected amortization expense for intangible assets subject to amortization 
for the next five years is as follows: 

Year Ending December 31,  

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

December 31, 2020 
(in thousands) 

 36,427 
 34,572 
 32,028 
 28,510 
 20,403 
 28,482 
 180,422 

9.       Debt 

In January 2018, the Company entered into credit facilities with a consortium of lenders comprised of 
(a) a  term  loan  with  a  principal  amount  of  $250.0 million  (the  “2018  Term  Loan  Facility”),  and  (b) a 
revolving  line  of  credit  in  a  principal  committed  amount  of  $25.0 million  (the  “2018  Revolving  Credit 
Facility” and, collectively with the 2018 Term Loan Facility, the “2018 Credit Facilities”). The 2018 Term 
Loan Facility and 2018 Revolving Credit Facility had maturity dates of January 25, 2025 and January 25, 
2023, respectively. Borrowings under the 2018 Credit Facilities were collateralized by substantially all of 
the assets of the Company. 

There were no significant financial covenants to which the Company was required to comply in relation 
to  the  2018  Term  Loan  Facility.  The  wholly  owned  indirect  subsidiary,  Ping  Identity  Corporation,  as 
borrower  under  the  2018  Credit  Facilities,  was  limited  to  declare  dividends  or  make  any  payment  on 
account of its capital stock to, directly or indirectly, fund a dividend or other distribution to Ping Identity 
Holding Corp. (the “Parent”), subject to limited exceptions, including (1) stock repurchases in an amount 
not to exceed the greater of $1.5 million per year or 3.75% of consolidated EBITDA, with any unused 
amount  being  carried  forward  to  future  periods,  (2) unlimited  amounts  subject  to  compliance  with 
a 4.25 to 1.00 total leverage ratio giving pro forma effect to any distribution, (3) unlimited amounts up 
to 7% of the Parent’s market capitalization and (4) payment of the Parent’s overhead expenses. 

In conjunction with entering into the 2018 Credit Facilities, the Company paid the remaining balance of 
its existing term loan facility and terminated its existing revolving credit facility, which resulted in a loss 
on extinguishment of debt of $9.8 million, included in the consolidated statements of operations for the 
year ended December 31, 2018. The 2018 Term Loan Facility bore interest at the option of the Company 
at  a  rate  per  annum  equal  to  (a) an  adjusted  LIBO  rate  (with  a  floor  of 1.00%  per  annum)  plus  an 
applicable margin of 3.75%, payable on the last day of the applicable interest period applicable thereto 
(“Eurodollar” loan), or (b) the alternate base rate (with a floor of 2.00% per annum) plus an applicable 
margin of 2.75%, payable quarterly in arrears the last business day of each March, June, September and 
December. The 2018 Term Loan Facility was borrowed as a Eurodollar loan. 

Beginning September 2018, 0.25% of the principal amount of the 2018 Term Loan Facility was payable 
quarterly. In connection with the closing of the IPO and the underwriters’ exercise of the overallotment 
option as described in Note 1, the Company repaid $196.4 million of the principal amount of the 2018 
Term Loan Facility using the proceeds. Prior to paying down a portion of the 2018 Term Loan Facility, 
the Company had remaining deferred debt issuance costs of $4.6 million. In connection with the debt 
repayments,  the  Company  elected  to  proportionately  write  off  a  portion  of  its  deferred  debt  issuance 
costs based on the percentage of the loan that was repaid. Accordingly, the Company incurred a loss on 
extinguishment  of  debt  of  $3.6  million  for  the  proportionate  write off  of  deferred  debt  issuance costs, 
included in the consolidated statements of operations for the year ended December 31, 2019. 

108 

 
 
 
 
 
 
     
 
 
  
  
  
  
  
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

In  December 2019,  the  Company  refinanced  its  outstanding  debt.  In  connection  with  the  refinancing, 
Roaring Fork Intermediate, LLC and Ping Identity Corporation, each a wholly-owned subsidiary of Ping 
Identity Holding Corp., and certain of their subsidiaries, entered into a credit agreement (the “2019 Credit 
Agreement”) with the financial institutions identified therein as lenders, including Bank of America, N.A., 
as administrative agent, and BofA Securities, Inc. and RBC Capital Markets as joint lead arrangers. In 
connection therewith, the Company repaid all outstanding borrowings under the 2018 Term Loan Facility 
and  terminated  the  2018  Revolving  Credit  Facility.  The  2019  Credit  Agreement  provides  for  a  senior 
revolving  line  of  credit  in  a  principal  committed  amount  of  $150.0 million  (the  “2019  Revolving  Credit 
Facility”), with the option to request incremental term loan facilities in a minimum amount of $10 million 
for  each  facility  if  certain  conditions  are  met.  The  Company’s  obligations  under  the  2019  Credit 
Agreement  are  secured  by  substantially  all  of  the  assets  of  the  Company,  and  borrowings  under  the 
2019 Revolving Credit Facility may be used for working capital and other general corporate purposes, 
including for acquisitions permitted under the 2019 Credit Agreement.  

The 2019 Credit Agreement contains certain customary events of default and customary representations 
and warranties and affirmative and negative covenants, including certain restrictions on the ability of the 
Company  to  incur  additional  indebtedness  or  guarantee  indebtedness  of  others,  to  create  liens  on 
properties or assets, and to enter into certain asset and stock-based transactions. In addition, under the 
terms of the 2019 Credit Agreement, the Company must adhere to certain financial covenants, including 
(i) a  senior  secured  net  leverage  ratio,  which  shall  not  be  more  than 3.50 to  1.00,  provided  that  the 
maximum ratio shall be increased to 4.00 to 1.00 during a fiscal year in which a Material Acquisition (as 
defined in the 2019 Credit Agreement) has been consummated, and (ii) a consolidated interest coverage 
ratio,  which  shall  not  be  less  than 3.50 to  1.00.  As  of  December 31, 2020,  the  Company  was  in 
compliance with all financial covenants.  

The  wholly  owned  indirect  subsidiary,  Ping  Identity  Corporation,  as  borrower  under  the  2019  Credit 
Agreement, is limited in its ability to declare dividends or make any payment on account of its capital 
stock to, directly or indirectly, fund a dividend or other distribution to Ping Identity Holding Corp. (as the 
Parent), subject to limited exceptions, including (1) stock repurchases from current or former employees, 
officers or directors in an amount not to exceed $5 million, (2) unlimited amounts subject to compliance 
with its financial covenants for the most recently ended four quarters as well as a 6.00 to 1.00 total net 
leverage  ratio  for  the  most  recently  ended  four  quarters,  both  after  giving  pro  forma  effect  to  any 
distribution, (3) unlimited amounts up to the greater of $19.5 million in the aggregate or 15% of EBITDA 
for the most recently ended four quarters, and (4) payment of certain of the Parent's overhead expenses.  

The 2019 Revolving Credit Facility matures on December 12, 2024 and bears interest at the option of 
the Company at a rate per annum equal to either (i) a base rate, which is equal to the greater of (a) the 
prime rate, (b) the federal funds effective rate plus 0.5% and (c) the adjusted LIBO rate for a one month 
interest  period  plus 1%,  or  (ii) the  adjusted  LIBO  rate  equal  to  the  LIBO  rate  for  the  interest  period 
multiplied by the statutory reserve rate, plus in the case of each of clauses (i) and (ii), the Applicable 
Rate (as defined in the 2019 Credit Agreement), which ranges from (i) 0.25% to 1.0% per annum for 
base rate loans and (ii) 1.25% to 2.0% per annum for LIBO rate loans, in each case, depending on the 
senior secured net leverage ratio. The Company will also pay a commitment fee during the term of the 
2019  Credit  Agreement  ranging  from 0.20%  to 0.35%  of  the  average  daily  amount  of  the  available 
amount to be borrowed under the 2019 Credit Agreement per annum, based on the senior secured net 
leverage ratio. 

Any borrowing under the 2019 Credit Agreement may be repaid, in whole or in part, at any time and from 
time to time without premium or penalty other than customary breakage costs, and any amounts repaid 
may be reborrowed. No mandatory prepayments will be required other than when borrowings and letter 
of credit usage exceed the aggregate commitment of all lenders. 

109 

 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

In  conjunction  with  entering  into  the  2019  Revolving  Credit  Facility,  the  Company  paid  all  remaining 
balances  of  the  2018  Term  Loan  Facility  and  terminated  the  2018  Revolving  Credit  Facility,  which 
resulted in a loss on extinguishment of debt of $0.9 million, included in the consolidated statements of 
operations for the year ended December 31, 2019. 

The Company recognized $2.2 million, $12.2 million  and $14.9 million in interest expense during the 
years ended December 31, 2020, 2019 and 2018, respectively.  

As  of  December 31, 2020 and  2019,  the  Company’s  outstanding long-term  debt  balance  was  $149.0 
million  and  $50.9  million,  respectively  (net  of  debt  issuance  costs  of  $1.0  million  and  $1.2  million, 
respectively).  Debt  issuance  costs  are  a  direct  deduction  from  the  long-term  debt  liability  and  are 
amortized into interest expense over the contractual term of the borrowings using the effective interest 
method.  During  the  years  ended  December 31, 2020,  2019  and  2018,  the  Company  amortized  $0.3 
million, $0.7 million and $0.9 million of debt issuance costs, respectively. 

Future principal payments on outstanding borrowings as of December 31, 2020 are as follows: 

Year Ending December 31,  

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

December 31, 2020 
(in thousands) 

 — 
 — 
 — 
 150,000 
 — 
 — 
 150,000 

10.     Income Taxes  

The amounts of loss from continuing operations before income taxes was as follows: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

United States  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Loss before income taxes  . . . . . . . . . . . . . . . . . .   

$ 

$ 

 (29,589) 
 3,442  
 (26,147) 

$ 

$ 

 (12,707) 
 2,981  
 (9,726) 

$ 

$ 

 (12,488)
 2,417 
 (10,071)

The income taxes of foreign subsidiaries not included in the U.S. tax group are presented based on a 
separate return basis for each tax-paying entity. 

110 

 
 
 
 
 
 
 
     
 
 
  
  
  
  
  
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
 
     
  
  
  
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The benefit (provision) for income taxes from continuing operations was as follows: 

Current 
Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total current expense . . . . . . . . . . . . . . . . . . . . . .   

Deferred 
Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total deferred benefit (expense) . . . . . . . . . . . . .   
Benefit (provision) for income taxes . . . . . . . . . .   

$ 

$ 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

 (404) 
 90  
 (318) 
 (632) 

 11,441  
 1,784  
 1,663  
 14,888  
 14,256  

$ 

$ 

 —  
 (711) 
 (446) 
 (1,157) 

 3,266  
 5,280  
 833  
 9,379  
 8,222  

$ 

$ 

 (23)
 (55)
 (225)
 (303)

 1,416 
 (4,756)
 268 
 (3,072)
 (3,375)

The benefit (provision) for income taxes from continuing operations differs from the provision determined 
by applying the U.S. statutory tax rate to pretax earnings as a result of the following: 

2020 

Year Ended December 31,  
2019 
(dollars in thousands) 

2018 

Statutory U.S. federal income taxes . . .    $  5,491      (21.0)%  $  2,042      (21.0) %  $  2,115      (21.0) %
State income taxes, net of federal 

taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign taxes rate differential . . . . . . . . .   
Tax rate changes . . . . . . . . . . . . . . . . . . .   
Contingent deal consideration . . . . . . . .   
Meals and entertainment  . . . . . . . . . . . .   
GILTI inclusion . . . . . . . . . . . . . . . . . . . . .   
Transaction costs . . . . . . . . . . . . . . . . . . .   
Stock-based compensation  . . . . . . . . . .   
Transportation costs . . . . . . . . . . . . . . . .   
Withholding tax on foreign dividend  . . .   
Return to provision . . . . . . . . . . . . . . . . . .   
R&D credits . . . . . . . . . . . . . . . . . . . . . . . .   
Uncertain tax positions . . . . . . . . . . . . . .   
Change in valuation allowance  . . . . . . .   
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 2,145  
 80  
 303  
 (411) 
 (254) 
 (130) 
 (125) 
 5,021  
 (116) 
 (366) 
 2,048  
 3,333  
   (1,598) 
   (1,370) 
 205  
Benefit (provision) for income taxes . .    $ 14,256  

 (8.2) 
 (0.3) 
 (1.2) 
 1.6  
 1.0  
 0.5  
 0.5  
 (19.2) 
 0.4  
 1.4  
 (7.8) 
 (12.7) 
 6.1  
 5.2  
 (0.8) 

 482  
 49  
   2,726  
 (610) 
 (826) 
 (820) 
 116  
 293  
 (120) 
 —  
 178  
   5,678  
 (920) 
 —  
 (46) 
 (54.5)%  $  8,222  

 (5.0)  
 (0.5)  
 (28.0)  
 6.3  
 8.5  
 8.4  
 (1.2)  
 (3.0)  
 1.2  
 —  
 (1.8)  
 (58.4)  
 9.5  
 —  
 0.5  

 405  
 18  
   (4,210) 
 (985) 
 (706) 
 (338) 
 (134) 
 —  
 —  
 —  
 36  
 536  
 —  
 —  
 (112) 
 (84.5) %  $  (3,375) 

 (4.0)  
 (0.2)  
 41.8  
 9.8  
 7.0  
 3.4  
 1.3  
 —  
 —  
 —  
 (0.4)  
 (5.3)  
 —  
 —  
 1.1  
 33.5 %

Undistributed earnings of foreign subsidiaries were $3.6 million as of December 31, 2020. The Company 
considers the current earnings and any future foreign earnings to be indefinitely reinvested, and therefore 
does not record deferred taxes related to these earnings. Upon repatriation of earnings, in the form of 
dividends or otherwise, the Company would be subject to both U.S. income taxes (subject to a dividends 
received deduction) and withholding taxes payable to certain foreign jurisdictions. Withholding taxes of 
less  than  $0.4  million  would  be  payable  upon  remittance  of  all  previously  unremitted  earnings  at 
December 31, 2020. 

111 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
 
    
 
    
 
  
  
 
 
  
 
 
  
 
 
 
  
   
 
   
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

The significant components of deferred tax assets and liabilities at December 31, 2020 and 2019 were 
as follows: 

December 31,  

2020 

2019 

(in thousands) 

Deferred tax assets 
Fixed assets and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . .    
Tax credits (net of uncertain tax position)  . . . . . . . . . . . . . . . . . . . .    
Deferred share-based compensation . . . . . . . . . . . . . . . . . . . . . . . .    
Loss and other carryforwards (net of uncertain tax position)  . . . .    
Operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Gross deferred tax assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net deferred tax asset. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Deferred tax liabilities 
Accruals and reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Fixed assets and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Operating lease right-of-use assets  . . . . . . . . . . . . . . . . . . . . . . . . .    
Other, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Gross deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net deferred tax liability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

 96    $ 

 12,546   
 3,726   
 29,048   
 3,835  
 149   
 49,400   
 (4,577)  
 44,823   

 (1,357)  
 (45,898)  
 (7,658) 
 (2,474) 
 (1,341)  
 (58,728)  
 (13,905)   $ 

$ 

 380 
 8,845 
 2,642 
 23,767 
 — 
 1,433 
 37,067 
 (1,812)
 35,255 

 (508)
 (47,871)
 (14,024)
 — 
 (668)
 (63,071)
 (27,816)

The components giving rise to the net deferred income tax liabilities detailed above have been included 
in the accompanying consolidated balance sheet at December 31, 2020 and 2019 as follows: 

December 31,  

2020 

2019 

(in thousands) 

Noncurrent deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Noncurrent deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net deferred tax liability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

 3,962    $ 

 (17,867)  
 (13,905)   $ 

 2,755 
 (30,571)
 (27,816)

At December 31, 2020, the Company had U.S. Federal net operating loss carryforwards of $109.1 million 
and foreign net operating loss carryforwards of $8.9 million. The U.S. net operating loss carryforwards, 
if not used, will begin expiring in 2034. Additionally, the Company had $8.0 million of U.S. research and 
development (“R&D”) credit carryforwards and $4.4 million of foreign R&D credit carryforwards, which if 
not used, will begin expiring in 2024 and 2030, respectively. Section 382 and Section 383 of the Internal 
Revenue  Code  contain  provisions  that  limit  the  utilization  of  net  operating  loss  and  tax  credit 
carryforwards if there has been a change of ownership. The Company has completed an analysis of the 
historical  changes  in  ownership,  and  has  determined  that  $2.5  million  of  the  net  operating  loss 
carryforward at December 31, 2020 will expire prior to utilization due to the Section 382 limitation. As 
such, the Company has established a valuation allowance against the deferred tax asset related to these 
net operating loss carryforwards. Additionally, a change in ownership could be triggered by subsequent 
sales of securities by the Company or its shareholders resulting in a limitation of the net operating loss 
and tax credit carryforwards in the future. 

The Company has determined that it is more likely than not it will be unable to realize the full benefit of 
its deferred tax assets for R&D credit carryforwards in the U.S. prior to their expiration and has, therefore, 
established  a  valuation  allowance  offset  against  the  associated  deferred  tax  asset.  Additionally,  the 
Company has determined that it is more likely than not it will be unable to realize the full benefit of its 
deferred  tax  assets  for  net  operating  loss  carryforwards  attributed  to  foreign  jurisdictions  and  has, 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

therefore,  established  a  valuation  allowance  offset  against  the  associated  deferred  tax  asset.  The 
valuation allowance for deferred tax assets was $4.6 million and $1.8 million at December 31, 2020 and 
2019, respectively. Changes in the valuation allowance for deferred tax assets during the years ended 
December 31, 2020, 2019 and 2018 were as follows: 

Valuation allowance at beginning of year . . . . . . . .    $ 
Increases recorded to income tax provision . . . .   
Increases recorded to acquisition purchase 

accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Valuation allowance at end of year . . . . . . . . . . . . .    $ 

2020 

 1,812  
 1,370  

December 31,  
2019 
(in thousands) 
$ 

 1,812  
 —  

 1,395  
 4,577  

$ 

 —  
 1,812  

2018 

 1,812 
 — 

 — 
 1,812 

$ 

$ 

The  Company  files  income  tax  returns  in  the  U.S.  federal  jurisdiction  and  various  state  and  foreign 
jurisdictions. The tax years for the Company that remain subject to examination are: 

Years Under   

Additional 
      Examination        Open Years 

Jurisdiction 
U.S. Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Canada  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Australia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Israel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
France . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     

None 
None 
None 
None 
None 
None 

2017 - 2019 
2015 - 2019 
2015 - 2019 
2015 - 2019 
2018 
2018 - 2019 

Additionally, U.S. federal net operating losses and other foreign tax credits carried forward into open 
years may be subject to adjustment. The Company has evaluated its tax positions and has determined 
that  it  has  certain  unrecognized  tax  benefits.  Accordingly,  as  of  December 31,  2020  and  2019,  the 
Company has reduced certain tax attributes to the extent they would be utilized to offset an unrecognized 
tax benefit. Changes in the unrecognized tax benefits during the years ended December 31, 2020, 2019 
and 2018 were as follows: 

Unrecognized tax benefits at beginning of year  . .    $ 
Current year increase . . . . . . . . . . . . . . . . . . . . . . .   
Statute expiration . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Currency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Tax rate changes . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Unrecognized tax benefits at end of year . . . . . . . .    $ 

2020 

 1,091  
 1,598  
 (94) 
 (1) 
 (2) 
 2,592  

$ 

December 31,  
2019 
(in thousands) 
$ 

2018 

 292 
 — 
 (78)
 (13)
 10 
 211 

$ 

$ 

 211  
 920  
 (41) 
 7  
 (6) 
 1,091  

The  increase  in  unrecognized  tax  benefits  in  the  year  ended  December 31,  2020  primarily  related  to 
uncertainty surrounding an IPO deduction benefit. The Company does not currently anticipate significant 
changes  in  its  unrecognized  tax  benefits  over  the  next  12  months.  No  interest  or  penalties  for  the 
Company’s unrecognized tax benefits were recorded for the years ended December 31, 2020, 2019 or 
2018. 

11.     Stockholders’ Equity 

On  June 30,  2016,  the  Board  of  Directors  and  stockholders  approved  the  Second  Amended  and 
Restated  Certificate  of  Incorporation  authorizing  the  Company  to  issue  up  to 85,000,000 shares  of 
common stock 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

and 34,000,000 shares of preferred stock (each after giving effect to the stock split as described in Note 
2), each with a par value of $0.001 per share. On September 5, 2019, in connection with the stock split, 
the  Company’s  Board  of  Directors  and  stockholders  approved  the  Certificate  of  Amendment  to  the 
Second Amended and Restated Certificate of Incorporation to increase the number of authorized shares 
of  common  stock  from  85,000,000  shares  to  500,000,000  shares  and  to  increase  the  number  of 
authorized shares of preferred stock from 34,000,000 shares to 50,000,000 shares. The par value of the 
common and preferred stock remained at $0.001 per share. 

Common stock 

The Company’s Third Amended and Restated Certificate of Incorporation, which the Board of Directors 
approved on September 18, 2019 and the stockholders approved on September 23, 2019, authorizes 
issuance  of  up  to  500,000,000  shares  of  common  stock  with  a  par  value  of  $0.001  per  share.  The 
common stock confers upon its holders the right to vote on all matters to be voted on by the stockholders 
of the Company (with each share representing one vote) and to ratably participate in any distribution of 
dividends or payments in the event of liquidation or dissolution on a per share basis. The rights of the 
holders of common stock will be subject to, and may be adversely affected by, the rights of holders of 
any preferred stock that may be issued in the future. 

As described in Note 1, the Company issued and sold 12,500,000 shares of common stock to the public 
in conjunction with the closing of its IPO on September 23, 2019. The underwriters’ overallotment option 
was exercised in full and closed on October 22, 2019, where the Company issued and sold an additional 
1,875,000 shares of common stock to the public. 

Preferred stock 

The Company’s Third Amended and Restated Certificate of Incorporation authorizes, without stockholder 
approval  but  subject  to  any  limitations  prescribed  by  law,  the  issuance  of  up  to  an  aggregate  of 
50,000,000 shares of preferred stock (in one or more series or classes), to create additional series or 
classes of preferred stock and to establish the number of shares to be included in such series or class. 
The Board of Directors is also authorized to increase or decrease the number of shares of any series or 
class subsequent to the issuance of shares of that series or class. Each series will have such rights, 
preferences  and  limitations,  including  voting  rights,  dividend  rights,  conversion  rights,  redemption 
privileges and liquidation preferences as determined by the Board of Directors. As of December 31, 2020 
and  December 31,  2019,  the  Company  did  not  have  any  shares  of  preferred  stock  outstanding  and 
currently has no plans to issue shares of preferred stock. 

12.     Stock-Based Compensation 

On June 30, 2016, the Company established the 2016 Stock Option Plan (the “2016 Plan”). The 2016 
Plan provides for grants of restricted stock units and stock options to executives, directors, consultants, 
advisors and key employees which allow option holders to purchase stock in Ping Identity Holding Corp. 
The Company has 6,800,000 shares of common stock reserved for issuance under the 2016 Plan. 

On September 23, 2019, the Company adopted the Ping Identity Holding Corp. Omnibus Incentive Plan 
(the “2019 Omnibus Incentive Plan”). The 2019 Omnibus Incentive Plan provides for grants of (i) stock 
options,  (ii) stock  appreciation  rights,  (iii)  restricted  shares,  (iv) performance  awards,  (v) other 
share-based awards and (vi) other cash-based awards to eligible employees, non-employee directors 
and consultants of the Company. At December 31, 2020, the maximum number of shares of common 
stock available for issuance under the 2019 Omnibus Incentive Plan was 11,290,813 shares. 

114 

 
 
    
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Stock-based compensation expense for all equity arrangements for the years ended December 31, 2020, 
2019 and 2018 was as follows: 

2020 

Year Ended December 31,  
2019 
(in thousands) 

2018 

Subscription cost of revenue . . . . . . . . . . . . . . . . . .    $ 
Professional services and other cost of revenue  .   
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .   
Research and development . . . . . . . . . . . . . . . . . . .   
General and administrative. . . . . . . . . . . . . . . . . . . .   

 675    $ 
 397   
 4,467   
 5,294   
 5,791   

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 16,624    $ 

 141    $ 

 80   
 1,407   
 1,364   
 3,340   
 6,332    $ 

 — 
 — 
 726 
 342 
 1,780 
 2,848 

Stock-based  compensation  expense  recorded  to  research  and  development  in  the  consolidated 
statements  of  operations  excludes  amounts  that  were  capitalized  in  relation  to  internal-use  software. 
Refer to Note 8 for additional details. 

Restricted Stock Units 

The Company grants RSUs that generally vest over one to four years. The weighted-average grant-date 
fair value of RSUs granted during the years ended December 31, 2020, 2019 and 2018 was $21.74, 
$16.49  and  $9.39,  respectively.  The  total  intrinsic  value  of  RSUs  vested  during  the years  ended 
December 31, 2020, 2019 and 2018 was $10.9 million, $0.7 million and $0.1 million, respectively. As of 
December 31,  2020,  there  was  $42.0  million  of  total  unrecognized  compensation,  which  will  be 
recognized  over  the  remaining  weighted-average  vesting  period  of  3.2  years  using  the  straight-line 
method.  A  summary  of  the  status  of  the  Company’s  unvested  RSUs  and  activity  for  the  year  ended 
December 31, 2020 is as follows: 

Unvested as of December 31, 2019 . . . . . . . . . . . . . . . . . . . . . .    
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Forfeited/canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Unvested as of December 31, 2020 . . . . . . . . . . . . . . . . . . . . . .    

Stock Options 

Shares 
 1,415,629  
 1,676,952  
 (225,414) 
 (363,019) 
 2,504,148  

$ 

$ 

Weighted 
Average 
Grant Date 
Fair Value 

 16.46 
 21.74 
 17.64 
 16.80 
 19.84 

No options were granted during the years ended December 31, 2020 or 2019. During the year ended 
December 31, 2018, the Company granted 1,413,251 time-based options and 706,628 options subject 
to performance and market conditions, both of which grant the holder the option to purchase common 
stock upon vesting. Time-based options vest over four years with 25% vesting one year after grant and 
the remainder vesting ratably on a quarterly basis thereafter. Options subject to performance and market 
conditions vest upon the sale of the business subject to certain conditions specified in the 2016 Plan. All 
options have a 10-year contractual life, and an option holder must be an employee of the Company at 
the date of sale of the business. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

A  summary  of  the  Company’s  stock  option  activity  and  related  information  for  the  year  ended 
December 31, 2020 is as follows: 

Outstanding as of December 31, 2019 . . .    
 —  
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Forfeited/canceled . . . . . . . . . . . . . . . . . . . . . .    
 (459,914) 
Exercised. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (1,441,348) 
Outstanding as of December 31, 2020 . . .    

 4,044,616   $ 

 5,945,878   $ 

 9.41   
 —  
 9.72   
 9.10  
 9.49   

      Options 

Weighted 
Average 
Exercise 
Price 

Weighted 
Average 
Remaining 
  Contractual 

Term 
(in years) 

  Aggregate 

Intrinsic 
Value 
(in thousands) 
 88,520 

 7.5   $ 

 6.5   $ 

 26,185 
 77,454 

As of December 31, 2020: 
Vested and expected to vest . . . . . . . . . . . . .    
Vested and exercisable . . . . . . . . . . . . . . . . . .    

 2,321,601   $ 
 1,737,519   $ 

 9.55  
 8.67  

 6.5   $ 
 6.1   $ 

 44,311 
 34,693 

As of December 31, 2020, unamortized stock-based compensation expense related to the time-based 
awards was $2.7 million and the remaining weighted-average vesting term was 1.8 years. In conjunction 
with the IPO, the Company modified the vesting conditions of these awards to provide for the options to 
vest and become exercisable following both (i) an IPO and registration of shares of common stock of 
Ping Identity Holding Corp. and (ii) Vista Equity Partners (“Vista”) realizing a cash return on its investment 
in  the  Company  equaling  or  exceeding  $1.491  billion.  Though  the  recognition  of  the  remaining 
unamortized stock-based compensation expense may be accelerated, acceleration was not probable as 
of December 31, 2020.  

For the awards subject to performance and market conditions, unrecognized stock-based compensation 
expense as of December 31, 2019 was $5.3 million. In conjunction with the IPO, the Company modified 
the vesting conditions of these awards to provide for the options to vest and become exercisable following 
both (i) an IPO and registration of shares of common stock of Ping Identity Holding Corp. and (ii) Vista’s 
realized  cash  return  on  its  investment  in  the  Company  equaling  or  exceeding  $1.491  billion.  In 
accordance  with  ASC  718,  the  Company  calculated  the  fair  value  of  these  options  on  the  date  of 
modification,  noting  an  increase  in  the  fair  value  from  $5.1  million  to  $9.0  million  on  the  date  of 
modification,  with  the  incremental  increase  in  fair  value  representing  additional  unrecognized 
stock-based compensation expense. The following assumptions were used in calculating the fair value 
of these awards on the date of modification: 

Risk-free rate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Expected term  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Weighted-average fair value of modified options . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 1.7 % 
 2.3 years 
 —  
 47.0 % 

 $4.41  

As  of  December 31, 2020,  unamortized  stock-based  compensation  expense  related  to  the  awards 
subject to performance and market conditions was $7.6 million. As these awards were not considered 
probable  of  meeting  vesting  requirements  at  December 31, 2020,  no  expense  was  recorded.  During 
future  reporting  periods,  if  the  awards  are  considered  probable  of  meeting  vesting  requirements,  the 
Company will begin recognizing the associated stock-based compensation expense of $7.6 million over 
the expected vesting period. 

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PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Long-Term Incentive Plan 

In conjunction with the IPO, the Company amended  its long-term incentive plan (“LTIP”) which could 
provide cash compensation to certain employees upon vesting and are thus liability-classified awards. 
Grants under the plan are expected to vest following both (i) an IPO and registration of shares of common 
stock of Ping Identity Holding Corp. and (ii) Vista’s realized cash return on its investment in the Company 
equaling or exceeding $1.491 billion. The awards expire upon the earlier of (i) the sale of Vista’s shares 
of common stock of Ping Identity Holding Corp., or (ii) August 2, 2026. The Company will remeasure the 
fair  value  of  the  awards  at  each  reporting  period  until  the  awards  are  settled,  which  includes  the 
evaluation of the probability of the awards meeting vesting conditions. As of December 31, 2020, these 
awards were not considered probable of meeting the vesting requirements and accordingly, no expense 
was recorded. During future reporting periods, if the awards are considered to be probable of meeting 
vesting requirements, the Company will begin recognizing the associated compensation expense of at 
least $17.9 million over the expected vesting period. 

Other Liability-Classified Awards 

In conjunction with the Symphonic acquisition (Note 7), the Company issued liability-classified awards to 
certain individuals with a stated value of $0.4 million and $0.6 million that vest on December 31, 2021 
and  December 31,  2022,  respectively,  and  are  subject  to  continuous  service  and  other  performance 
conditions.  The  liability-classified  awards  will  be  settled  with  a  variable  number  of  shares  of  the 
Company’s common stock at each vesting date based on the satisfaction of such conditions. Additionally, 
in conjunction with the ShoCard acquisition (Note 7), the Company issued liability-classified awards to 
certain individuals with a stated value of $3.1 million and $2.3 million that vest on the first and second 
anniversary of the acquisition, respectively, and are subject to continuous service and other conditions. 
The liability-classified awards will be settled with a variable number of shares of the Company’s common 
stock at each anniversary date based on the satisfaction of such conditions.  

During  the  year  ended  December 31,  2020,  the  Company  recognized  $2.6  million  of  stock-based 
compensation expense related to its liability-classified awards. 

13.     Related Party Transactions 

Vista is a U.S.-based investment firm that controlled the funds which owned a majority of the Company 
during the years ended December 31, 2019 and 2018. During the year ended December 31, 2020, Vista 
sold a portion of its investment in the Company such that its funds no longer owned a majority of the 
Company as of December 31, 2020, however, Vista was deemed a related party in accordance with ASC 
850 as it continued to be a principal owner of the Company. During the years ended December 31, 2020, 
2019  and  2018,  the  Company  paid  for  consulting  services  and  other  expenses  related  to  services 
provided by Vista and Vista affiliates. The total expenses incurred by the Company for Vista were $0.4 
million,  $1.2  million  and  $1.3  million  for  the  years  ended  December 31,  2020,  2019  and  2018, 
respectively. 

The Company also has revenue arrangements with Vista affiliates. The Company recognized revenue 
of $0.5 million, $0.6 million and $1.9 million during the years ended December 31, 2020, 2019 and 2018, 
respectively.  The  Company  had  $0.9  million  and  $1.1  million  in  accounts  receivable  related  to  these 
agreements at December 31, 2020 and 2019, respectively. 

As discussed in Note 9, the Company entered into the 2018 Term Loan Facility and 2018 Revolving 
Credit Facility on January 25, 2018 with a consortium of lenders for a principal amount of $250.0 million 
and principal committed amount of $25.0 million, respectively. At December 31, 2019, affiliates of Vista 
no  longer  held  a  portion  of  the  Company’s  outstanding  debt,  however,  during  the  years  ended 
December 31, 2019 and 2018, affiliates of Vista were paid $34.8 million and $0.2 million in principal, 
respectively, 

117 

 
 
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

and $1.7 million and $1.9 million in interest on the portion of the 2018 Term Loan Facility, respectively, 
held by them. 

14.     Operating Leases 

The Company leases office spaces and a data center under noncancelable lease terms. These leases 
have  a  remaining  lease  term  of  up  to ten  years,  with  a  small  number  of  office  spaces  that  are 
month-to-month  and  accounted  for  as  short-term  leases  in  accordance  with  ASC  842-20-25-2.  The 
Company has not recognized renewal options as part of its right-of-use assets and lease liabilities, as 
renewal options have not been reasonably certain of exercise or occurrence at lease commencement. 
Additionally,  these  leasing  arrangements  do  not  contain  residual  value  guarantees,  and  there  are  no 
other restrictions or covenants in the contracts. 

The  following  tables  present  components  of  lease  cost  recorded  in  the  consolidated  statement  of 
operations and supplemental information as of and for the year ended December 31, 2020. 

Lease costs: 

Operating lease costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Short-term lease costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Variable lease costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Total lease costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

$ 

$ 

 3,716 
 407 
 2,060 
 6,183 

Year Ended December 31,  
2020 
(in thousands) 

Year Ended December 31,  
2020 
(in thousands) 

Other information: 

Cash paid for the amounts included in the measurement of lease 

liabilities within operating cash flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

$ 

 4,005 

December 31,  
2020 

Weighted-average: 

Remaining lease term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Discount rate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 5.1 years 
 3.7 % 

As of December 31, 2020, the maturities of remaining lease payments included in the measurement of 
operating leases are as follows: 

Year Ending December 31,  

December 31, 2020 
(in thousands) 

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Less: imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total operating lease liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

$ 

 4,681 
 4,656 
 4,723 
 4,346 
 2,961 
 1,878 
 23,245 
 (2,053)
 21,192 

118 

 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
  
  
  
  
 
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

As previously disclosed in the Company’s Annual Report on Form 10-K for the year ended December 31, 
2019, the following table summarizes the future minimum lease payments related to operating leases as 
of December 31, 2019 under ASC 840. 

Year Ending December 31,  

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

$ 

$ 

December 31, 2019 
(in thousands) 

 3,819 
 3,774 
 3,785 
 3,839 
 3,712 
 3,606 
 22,535 

Rent expense under noncancelable operating leases totaled $3.6 million and $2.3 million for the years 
ended December 31, 2019 and 2018, respectively. 

15.     Commitments and Contingencies 

Letters of Credit 

As of December 31, 2020 and 2019, the Company had outstanding letters of credit under an office lease 
agreement  that  totaled  $0.8  million  and  $0.7  million,  respectively,  which  primarily  guaranteed  early 
termination fees in the event of default. The Company collateralizes the letters of credit with restricted 
cash balances which were classified in other noncurrent assets at December 31, 2020 and 2019. 

Purchase Commitments 

In the ordinary course of business, the Company enters into various purchase commitments primarily 
related to third-party hosting and data services, IT operations and marketing events. Total noncancelable 
purchase commitments as of December 31, 2020 were approximately $16.3 million for periods through 
2023. 

Employee Benefit Plans 

The  Company  established  a  defined  contribution  savings  plan  under  Section  401(k) of  the  Internal 
Revenue Code (the “401(k) Plan”) in which full-time U.S. employees are eligible to participate on the first 
day  of  the  subsequent month  of  their  date  of  employment.  The  401(k) Plan  covers  substantially  all 
employees  who  meet  minimum  age  and  service  requirements  and  allows  participants  to  defer  a 
percentage  of  their  annual  compensation  as  defined  in  the  401(k) Plan.  Employees  in  the  United 
Kingdom and Canada are covered by defined contribution savings arrangements that are administered 
based upon the legislative and tax requirements of the respective countries. 

The Company made contributions to its employee benefit plans of $3.0 million, $2.7 million and $2.0 
million during the years ended December 31, 2020, 2019 and 2018, respectively.  

Litigation 

From time to time, the Company may be subject to various claims, charges and litigation. The Company 
records a liability when it is both probable that a liability will be incurred and the amount of the loss can 
be reasonably estimated. The Company maintains insurance to cover certain actions and believes that 
resolution of such claims, charges, or litigation will not have a material impact on the Company’s financial 
position, results of operations, or liquidity. 

119 

 
 
 
 
 
 
 
     
 
 
  
  
  
  
  
 
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

16.     Net Loss Per Share 

The following table provides a reconciliation of the numerator and denominator used in the Company’s 
calculation of basic and diluted net loss per share: 

2020 

Year Ended December 31,  
2019 
(in thousands, except per share amounts) 

2018 

Numerator: 
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Denominator: 
Weighted-average common stock 

outstanding - basic and diluted . . . . . . . . . . . . . .   

Net loss per share: 

$ 

 (11,891)   $ 

 (1,504)   $ 

 (13,446)

 80,430  

 68,906  

 65,002 

Basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . .   

$ 

 (0.15) 

$ 

 (0.02) 

$ 

 (0.21)

The following shares were excluded from the computation of diluted net loss per share for the periods 
presented, as their effect would have been antidilutive: 

2020 

Year Ended December 31,  
2019 
(in thousands) 
 1,416  
 3,958  
 —  
 5,374  

 2,504  
 2,322  
 206  
 5,032  

2018 

 37 
 4,263 
 — 
 4,300 

RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Stock options  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other awards  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total antidilutive shares . . . . . . . . . . . . . . . . . . . .   

120 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
   
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

17.     Condensed Financial Information of Registrant (Parent Company Only) 

Ping Identity Holding Corp. 
(Parent Company Only) 
Condensed Balance Sheets 
(In thousands, except share amounts) 

December 31,  

2020 

2019 

Assets 
Current assets: 

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Total current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   $ 
 —  

 — 
 — 

Noncurrent assets: 

Investment in subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 721,110  
 721,110  
 721,110   $ 

 710,471 
 710,471 
 710,471 

Liabilities and stockholders' equity 
Current liabilities: 

Current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   $ 
 —  

Noncurrent liabilities: 

Liabilities, noncurrent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total noncurrent liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —  
 —  
 —  

 — 
 — 

 — 
 — 
 — 

Commitments and contingencies  
Stockholders' equity: 

Preferred stock; $0.001 par value; 50,000,000 shares authorized at 
December 31, 2020 and December 31, 2019; no shares issued or 
outstanding at December 31, 2020 or December 31, 2019 . . . . . . . . .   

Common stock; $0.001 par value; 500,000,000 shares authorized at 

December 31, 2020 and December 31, 2019; 81,163,896 and 
79,632,500 shares issued and outstanding at December 31, 2020 
and December 31, 2019, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . .   
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total stockholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities and stockholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 —  

 — 

 81  
 739,051  
 1,373  
 (19,395) 
 721,110  
 721,110   $ 

 80 
 718,446 
 (399)
 (7,656)
 710,471 
 710,471 

121 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
 
   
 
   
 
   
 
   
  
  
 
   
 
   
  
  
  
  
 
  
   
  
  
 
  
   
  
  
  
  
 
  
   
  
  
  
  
  
  
  
  
 
  
   
  
  
 
  
   
  
  
 
 
 
 
  
  
  
  
  
  
  
  
 
PING IDENTITY HOLDING CORP. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Ping Identity Holding Corp. 
(Parent Company Only) 
Condensed Statements of Operations 
(In thousands) 

Revenue  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Operating expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Income from operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . .    
Income before income taxes and equity in net income 

of subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Benefit for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Equity in net loss of subsidiaries . . . . . . . . . . . . . . . . . . . . .    
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

Year Ended December 31,  
2019 

2018 

2020 

 —  $ 
 — 
 — 
 — 

 —  $ 
 — 
 — 
 — 

 — 
 — 
 — 
 — 

 — 
 — 
 (11,891)
 (11,891) $ 

 — 
 — 
 (1,504)
 (1,504) $ 

 — 
 — 
 (13,446)
 (13,446)

Ping Identity Holding Corp. 
(Parent Company Only) 
Condensed Statements of Comprehensive Loss 
(In thousands) 

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Other comprehensive income (loss), net of tax: 

Year Ended December 31,  
2019 
 (1,504)   $ 

2020 
 (11,891)   $ 

2018 
 (13,446)

Subsidiaries' other comprehensive income (loss)  . . . . .    
Total other comprehensive income (loss)  . . . . . . . . . . . . .    
Comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 1,772 
 1,772 
 (10,119) $ 

 388 
 388 
 (1,116) $ 

 (901)
 (901)
 (14,347)

Basis of Presentation 

Parent is a holding company with no material operations of its own that conducts substantially all of its 
activities  through  its  subsidiaries. Parent  has  no  direct  outstanding  debt  obligations.  However,  Ping 
Identity Corporation, a wholly owned subsidiary, is limited in its ability to declare dividends or make any 
payment on account of its capital stock to, directly or indirectly, fund a dividend or other distribution to 
the Parent as borrower under its 2018 Credit Facilities and, upon the refinancing of its debt, as borrower 
under its 2019 Credit Facilities. For a discussion of the 2018 Credit Facilities, the 2019 Credit Facilities 
and their associated dividend restrictions, refer to Note 9.  

These  condensed  financial  statements  have  been  presented  on  a  “parent-only”  basis.  Under  a 
parent-only  presentation,  the Parent’s  investments  in  subsidiaries  are  presented  under  the  equity 
method of accounting. A condensed statement of cash flows was not presented because the Parent had 
no material operating, investing, or financing cash flow activities for the years ended December 31, 2020, 
2019  or  2018.  Certain  information  and  footnote  disclosures  normally  included  in  financial  statements 
prepared  in  accordance  with GAAP have  been  condensed  or  omitted.  As  such,  these  parent-only 
statements  should  be  read  in  conjunction  with  the  accompanying  notes  to  consolidated  financial 
statements.     

122 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
 
     
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

Item 9A. Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

Our  management,  with  the  participation  of  our  principal  executive  officer  and  principal  financial  officer,  has 
evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined  in  Rules  13a-15(e) and 
15d-15(e) under the Exchange Act) as of the end of the period covered by this Annual Report on Form 10-K. 
Based on such evaluation, our principal executive officer and principal financial officer have concluded that as 
of  December 31,  2020,  our  disclosure  controls  and  procedures  were  effective  at  the  reasonable  assurance 
level. Our disclosure controls and procedures are designed to ensure that information required to be disclosed 
in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within 
the  time  periods  specified  in  the  SEC’s  rules  and  forms  and  that  such  information  is  accumulated  and 
communicated to management, including the chief executive officer and chief financial officer, to allow timely 
decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial 
reporting,  as  defined  in  Rules  13a-15(f) and  15d-15(f) of  the  Exchange  Act.  Internal  control  over  financial 
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting 
and  the  preparation  of  financial  statements  for  external  reporting  purposes  in  accordance  with  generally 
accepted  accounting  principles.  Our  management,  including  our  principal  executive  officer  and  principal 
financial officer, conducted an evaluation of the effectiveness of our internal control over financial reporting as 
of December 31, 2020 based on criteria established in Internal Control-Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission in 2013. Based on the results of this 
evaluation,  our  management  concluded  that  our  internal  control  over  financial  reporting  was  effective  as  of 
December 31, 2020.  

The effectiveness of our internal control over financial reporting as of December 31, 2020 has been audited by 
our independent registered public accounting firm, as stated in their attestation report which appears in Part II, 
Item 8 of this Annual Report on Form 10-K. 

Changes in Internal Control 

There have been no changes in internal control over financial reporting during the quarter ended December 31, 
2020 that have materially affected, or are reasonably likely to materially affect, our internal control over financial 
reporting. 

Inherent Limitations on Effectiveness of Controls 

Our management, including our principal executive officer and principal financial officer, does not expect that 
our disclosure controls and procedures or our internal control over financial reporting will prevent or detect all 
errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, 
not absolute, assurance that the objectives of the control system are met. Because of the inherent limitations 
in  all  control  systems,  no  evaluation  of  controls  can  provide  absolute  assurance  that  all  control  issues  and 
instances of fraud, if any, have been detected. The design of any system of controls also is based in part upon 
certain assumptions about the likelihood of future events, and there can be no assurance that any design will 
succeed in achieving its stated goals under all potential future conditions. Over time, controls may become 
inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may 
deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error 
or fraud may occur and not be detected. 

123 

 
 
 
 
 
 
 
 
 
 
 
 
Item 9B. Other Information 

Not applicable. 

Item 10. Directors, Executive Officers and Corporate Governance 

Executive Officers and Directors 

PART III. 

The information required by this item will be contained in our definitive proxy statement to be filed with the SEC 
in connection with our 2020 annual meeting of stockholders (the “Proxy Statement”), which is expected to be 
filed no later than 120 days after the end of our fiscal year ended December 31, 2020, and is incorporated in 
this report by reference. 

Code of Ethics 

On September 23, 2019 we adopted, and on November 3, 2020 we most recently amended, our Code of Ethics, 
which  applies  to  all  employees,  including  our  principal  executive  officer,  our  principal  financial  officer,  our 
principal accounting officer and all other executive officers, and applies to all directors. The Code of Ethics is 
available on our website at investor.pingidentity.com under “Governance.” The Audit Committee of our Board 
is responsible for enforcing compliance with the Code of Ethics and must approve any waivers of the Code of 
Ethics for executive officers and directors. Our Chief Legal Officer must approve waivers of the Code of Ethics 
for all other persons. We expect that any amendments to the Code of Ethics, or any waivers of its requirements, 
will be disclosed on our website or via other disclosure measures permitted under applicable law and/or the 
NYSE listing standards, as required by applicable law or the NYSE listing standards. 

Item 11. Executive Compensation 

The information required by this item will be set forth in the Proxy Statement, which is expected to be filed no 
later than 120 days after the end of our fiscal year ended December 31, 2020, and is incorporated in this report 
by reference. 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 

The information required by this item will be set forth in the Proxy Statement, which is expected to be filed no 
later than 120 days after the end of our fiscal year ended December 31, 2020, and is incorporated in this report 
by reference. 

Item 13. Certain Relationships and Related Transactions, and Director Independence 

The information required by this item will be set forth in the Proxy Statement, which is expected to be filed no 
later than 120 days after the end of our fiscal year ended December 31, 2020, and is incorporated in this report 
by reference. 

Item 14. Principal Accounting Fees and Services 

The information required by this item will be set forth in the Proxy Statement, which is expected to be filed no 
later than 120 days after the end of our fiscal year ended December 31, 2020, and is incorporated in this report 
by reference. 

124 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV. 

Item 15. Exhibits and Financial Statement Schedules 

Documents filed as part of this Annual Report on Form 10-K are as follows: 

1.  Consolidated Financial Statements 

Our Consolidated Financial Statements are listed in the “Index to Consolidated Financial Statements” 
under Part II, Item 8 of this Annual Report on Form 10-K. 

2.  Financial Statement Schedules 

Financial statement schedules have been omitted because they are not required, not applicable, not 
present  in  amounts  sufficient  to  require  submission  of  the  schedule,  or  the  required  information  is 
shown in the Consolidated Financial Statements or notes thereto. 

3.  Exhibits 

The  following  documents  are  incorporated  by  reference  or  are  filed  with  this  Annual  Report  on 
Form 10-K, in each case as indicated therein. 

125 

 
 
 
Exhibit Index 

Exhibit 
Number 
3.1 

3.2 

4.1 

  Third  Amended  and  Restated  Certificate  of  Incorporation  of  Ping  Identity  Holding  Corp., 
dated  September 23,  2019  (incorporated  by  reference  to  Exhibit  3.1  to  the  Company’s 
Current Report filed with the SEC on Form 8-K on September 24, 2019). 

Exhibit Description 

  Amended and Restated Bylaws of Ping Identity Holding Corp., dated September 23, 2019 
(incorporated by reference to Exhibit 3.2 to the Company’s Current Report filed with the SEC 
on Form 8-K on September 24, 2019). 

  Registration Rights Agreement, dated September 23, 2019, by and among the Company and 
the other signatories party thereto (incorporated by reference to Exhibit 4.1 to the Company’s 
Current Report filed with the SEC on Form 8-K on September 24, 2019). 

4.2 

  Description of the Company’s Common Stock (incorporated by reference to Exhibit 4.2 to the 

Company’s Annual Report filed with the SEC on Form 10-K on March 4, 2020). 

10.1 

10.2+ 

10.3+ 

10.4+ 

10.5+ 

10.6+ 

10.7 

10.8 

10.9 

  Director  Nomination  Agreement,  dated  as  of  September 23,  2019,  by  and  among  the 
Company and the other signatories party thereto (incorporated by reference to Exhibit 10.1 
to the Company’s Current Report filed with the SEC on Form 8-K on September 24, 2019). 

  Ping Identity Holding Corp. Omnibus Incentive Plan, as amended May 5, 2020 (incorporated 
by reference to Exhibit 10.2 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on May 11, 2020). 

  Form of Option Award Agreement under Omnibus Incentive Plan (incorporated by reference 
to Exhibit 10.4 to the Company’s Registration Statement filed with the SEC on Form S-1 on 
August 23, 2019). 

  Form of Restricted Shares Award Agreement under Omnibus Incentive Plan (incorporated 
by reference to Exhibit 10.5 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

  Form of SAR Award Agreement under Omnibus Incentive Plan (incorporated by reference to 
Exhibit  10.6  to  the  Company’s  Registration  Statement  filed  with  the  SEC  on  Form S-1 on 
August 23, 2019). 

  Form of RSU Award Agreement under Omnibus Incentive Plan (incorporated by reference 
to Exhibit 10.7 to the Company’s Registration Statement filed with the SEC on Form S-1 on 
August 23, 2019). 

  Form of  Indemnification  Agreement  (incorporated  by  reference  to  Exhibit  10.8  to  the 
Company’s Registration Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Lease Agreement, dated as of January 21, 2011, by and between FSP 1001 17th Street LLC 
(as successor in interest to MG-1005, LLC), as landlord and Ping Identity Corporation, as 
tenant (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement 
filed with the SEC on Form S-1 on August 23, 2019). 

  First  Amendment  to  Lease  Agreement,  dated  as  of  November 12,  2015,  by  and  between 
FSP 1001 17th Street LLC, as landlord and Ping Identity Corporation, as tenant (incorporated 
by reference to Exhibit 10.11 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

126 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.10 

10.11 

10.12 

10.13 

10.14 

10.15 

10.16+ 

10.17+ 

10.18+ 

10.19+ 

10.20+ 

10.21+ 

  Second Amendment to Lease Agreement, dated as of December 6, 2017, by and between 
FSP 1001 17th Street LLC, as landlord and Ping Identity Corporation, as tenant (incorporated 
by reference to Exhibit 10.12 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

  Third Amendment to Lease Agreement, dated as of August 21, 2018, by and between FSP 
1001 17th Street LLC, as landlord and Ping Identity Corporation, as tenant (incorporated by 
reference to Exhibit 10.13 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

  Fourth Amendment to Lease Agreement, dated as of February 1, 2019, by and between FSP 
1001 17th Street LLC, as landlord and Ping Identity Corporation, as tenant. (incorporated by 
reference to Exhibit 10.14 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

  Fifth  Amendment  to  Lease  Agreement,  dated  as  of  March 18,  2019,  by  and  between 
FSP 1001 17th Street LLC, as landlord and Ping Identity Corporation, as tenant (incorporated 
by reference to Exhibit 10.15 to the Company’s Registration Statement filed with the SEC on 
Form S-1 on August 23, 2019). 

  Sixth Amendment to Lease Agreement, dated as of July 9, 2019, by and between FSP 1001 
17th  Street  LLC,  as  landlord  and  Ping  Identity  Corporation,  as  tenant  (incorporated  by 
reference to Exhibit 10.14 to the Company’s Annual Report filed with the SEC on Form 10-K 
on March 4, 2020). 

  Seventh Amendment to Lease Agreement, dated as of December 31, 2019, by and between 
FSP  1001  17th  Street  LLC,  as  landlord  and  Ping  Identity  Corporation,  as  tenant  
(incorporated by reference to Exhibit 10.15 to the Company’s Annual Report filed with the 
SEC on Form 10-K on March 4, 2020). 

  Letter  Agreement,  dated  as  of  June 20,  2016,  by  and  between  Andre  Durand  and  Ping 
Identity  Corporation  (incorporated  by  reference  to  Exhibit  10.16  to  the  Company’s 
Registration Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Letter Agreement, dated as of November 2, 2018, by and between B. Kristian Nagel and Ping 
Identity  Corporation  (incorporated  by  reference  to  Exhibit  10.17  to  the  Company’s 
Registration Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Letter Agreement, dated as of October 22, 2018, by and between Bernard Harguindeguy and 
Ping  Identity  Corporation  (incorporated  by  reference  to  Exhibit  10.18  to  the  Company’s 
Registration Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Letter  Agreement,  dated  as  of  June 24,  2016,  by  and  between  Lauren  Romer  and  Ping 
Identity  Corporation  (incorporated  by  reference  to  Exhibit  10.19  to  the  Company’s 
Registration Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Letter  Agreement,  dated  as  of  July 7,  2016,  by  and  between  Raj  Dani  and  Ping  Identity 
Corporation.  (incorporated  by  reference  to  Exhibit  10.20  to  the  Company’s  Registration 
Statement filed with the SEC on Form S-1 on August 23, 2019). 

  Ping Identity Holding Corp. 2016 Stock Option Plan, as amended (incorporated by reference 
to Exhibit 10.21 to the Company’s Registration Statement filed with the SEC on Form S-1/A 
on September 9, 2019). 

127 

 
 
 
 
 
 
 
 
 
 
 
 
 
10.22+ 

10.23+ 

10.24+ 

10.25+ 

10.26+ 

  Form of Stock Option Agreement under 2016 Stock Option Plan (incorporated by reference 
to Exhibit 10.22 to the Company’s Registration Statement filed with the SEC on Form S-1/A 
on September 9, 2019). 

  Form of Non-Employee Outside Director Restricted Stock Unit Agreement (incorporated by 
reference to Exhibit 10.23 to the Company’s Registration Statement filed with the SEC on 
Form S-1/A on September 9, 2019). 

  Form of Restricted Stock Unit Agreement (incorporated by reference to Exhibit 10.24 to the 
Company’s Registration Statement filed with the SEC on Form S-1/A on September 9, 2019). 

  Credit  Agreement,  dated  as  of  December 12,  2019,  by  and  among  Roaring  Fork 
Intermediate, LLC, Ping Identity Corporation, the other loan parties party thereto from time 
to time, the lenders and issuing banks party thereto from time to time, Bank of America, N.A., 
as administrative agent, and BOFA Securities Inc. and RBC Capital Markets as joint lead 
arrangers (incorporated by reference to Exhibit 10.1 to the Company’s Current Report filed 
with the SEC on Form 8-K on December 13, 2019). 

  First Amendment to the Credit Agreement, dated August 11, 2020, by and among Roaring 
Fork Intermediate, LLC, Ping Identity Corporation, the other loan parties party thereto, each 
of  the  lenders  party  thereto,  and  Bank  of  America,  N.A.,  as  administrative  agent  for  the 
lenders, filed herewith (incorporated by reference to the Company’s Quarterly Report filed 
with the SEC on Form 10-Q on August 12, 2020). 

21.1 

  List of subsidiaries of Ping Identity Holding Corp., filed herewith.  

23.1 

  Consent  of  PricewaterhouseCoopers  LLP,  independent  registered  public  accounting  firm, 

filed herewith. 

31.1 

31.2 

  Certification of the Chief Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 
15d-14(a),  as  adopted  pursuant  to  Section 302  of  the  Sarbanes-Oxley  Act  of  2002,  filed 
herewith. 

  Certification  of  the  Chief  Financial  Officer  pursuant  to  Exchange  Act  Rules 13a-14(a) and 
15d-14(a),  as  adopted  pursuant  to  Section 302  of  the  Sarbanes-Oxley  Act  of  2002,  filed 
herewith. 

32.1* 

  Certification of the Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, filed herewith. 

32.2* 

  Certification of the Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, filed herewith. 

101.INS 

  XBRL Instance Document - the instance document does not appear in the Interactive Data 

File because its XBRL tags are embedded within the Inline XBRL document. 

101.SCH 

Inline XBRL Taxonomy Extension Schema Document. 

101.CAL 

Inline XBRL Taxonomy Extension Calculation Linkbase Document. 

101.DEF 

Inline XBRL Taxonomy Extension Definition Linkbase Document. 

101.LAB 

Inline XBRL Taxonomy Extension Label Linkbase Document. 

101.PRE 

Inline XBRL Taxonomy Extension Presentation Linkbase Document. 

128 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
104 

  Cover  Page  Interactive  Data  File  (formatted  as  inline  XBRL  with  applicable  taxonomy 
extension information contained in Exhibits 101.INS, 101.SCH, 101.CAL, 101.DEF, 101.LAB, 
and 101.PRE). 

+Indicates a management contract or compensatory plan or agreement.  

*The certifications furnished in Exhibit 32.1 and Exhibit 32.2 hereto are deemed to accompany this Annual 
Report on Form 10-K and will not be deemed “filed” for purposes of Section 18 of the Securities Exchange 
Act of 1934, as amended, except to the extent that the registrant specifically incorporates it by reference. 

Item 16. Form 10-K Summary 

None. 

129 

 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has 
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Signature 

Title 

Date 

          /s/Andre Durand            
Andre Durand 

Chief Executive Officer and Director 
(Principal Executive Officer) 

February 24, 2021 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title 

Date 

          /s/Andre Durand            
Andre Durand 

              /s/Raj Dani                      

Raj Dani 

      /s/Adriana Carpenter        
Adriana Carpenter 

           /s/Rod Aliabadi             
Rod Aliabadi 

        /s/David A. Breach          
David A. Breach 

           /s/Clifford Chiu             
Clifford Chiu 

      /s/Michael Fosnaugh        
Michael Fosnaugh 

             /s/Lisa Hook               
Lisa Hook 

       /s/Paul E. Martin         
Paul E. Martin 

       /s/John McCormack         
John McCormack 

         /s/Yancey L. Spruill        
Yancey L. Spruill 

        /s/Martin Taylor          
Martin Taylor 

Chief Executive Officer and Director 
(Principal Executive Officer) 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

February 24, 2021 

Chief Financial Officer 
(Principal Financial Officer) 

Chief Accounting Officer 
(Principal Accounting Officer) 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

130 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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