Quarterlytics / Technology / Plexure Group Limited

Plexure Group Limited

px1 · ASX Technology
Claim this profile
Ticker px1
Exchange ASX
Sector Technology
Industry
Employees 51-200
← All annual reports
FY2021 Annual Report · Plexure Group Limited
Sign in to download
Loading PDF…
Annual Report 2021Others Guess,Plexure Knows02

ANNUAL REPORT 202103

Contents

04  About Plexure
05  Highlights
06  Chairman’s Review
10  CEO’s Review
12 
15  Consolidated Financial Statements
19  Notes to the Consolidated Financial 

Independent Auditor’s Report

Statements

42  Supplementary Financial Information
43  NZX Governance Report
55  Additional NZX Disclosure
59  Directory

ANNUAL REPORT 202104

About Plexure

Next generational customer 
engagement

Plexure is a leading provider of customer engagement 
solutions. We harness the power of data to create 
magical moments between brands and consumers. 
Plexure works with McDonald’s in 63 markets around 
the world, White Castle, Super Indo (part of the Ahold 
Delhaize group) and Loyalty NZ. 

Founded in 2010, dual listed on the NZX and 
ASX (PX1), Plexure has people situated in Tokyo, 
Copenhagen, London, Atlanta and Auckland. Plexure 
employs 150 staff, 90 of which are developers.

Investor Dates

The 2021 Annual Meeting of shareholders will be held 
on Tuesday, 21st September at 3pm (New Zealand 
time) venue to be announced.

ANNUAL REPORT 202105

Highlights

1.
224 million 
end-users in 64 
countries and 
40 languages

2.
SOC2 Type 2 
compliance 
obtained

3.
IP portfolio 
commenced 
with patents 
pending 

4.
Re-launch  
of Plexure  
Analytics

5.
Named in 2020 
Gartner Magic 
Quadrant for 
MMPs

6.
Over-subscribed 
capital raise and 
SPP

7.
Secondary 
listing on ASX

8.
15% total 
revenue growth

ANNUAL REPORT 202106

Chairman’s Review

Dear Shareholder,

Over the course of the financial year ended 31 March 
2021, the Company continued to build on the financial 
foundations laid down over the previous three years.

Revenues from existing customers have continued 

In November 2020, Plexure was the only New Zea-

to grow, although the rate of growth has slowed 

land company to be named in the Gartner Magic 

compared to previous years with COVID-19 restric-

Quadrant for Mobile Marketing Platforms.  We 

tions on indoor dining impacting billable platform 

believe this accolade affirms Plexure’s position as 

activity. 

a global leader in mobile marketing and recognises 

the Company’s depth of experience and technical 

The pandemic has also slowed new customer 

capability in delivering highly personalised expe-

acquisition, with prospective customers taking 

riences for consumers.  Receiving this external 

longer to make decisions about implementing new 

validation from such a prestigious organisation has 

technology solutions. 

lifted our profile internationally and we continue to 

leverage it to enhance the credibility and aware-

Notwithstanding adverse market conditions, we 

ness of our brand.

closed out the year with over 224 million end-users 

on the platform in 64 countries. We are currently 

The capital raising of NZ$31.6m and secondary list-

delivering approximately 735 million push messag-

ing on the ASX was a significant focus for the Board 

es per month in 40 different languages and we are 

and the senior leadership team in the latter part 

continuing to invest to ensure the platform per-

of 2020.  A further NZ$5m was raised via a Share 

forms at scale as these numbers steadily increase.

Purchase Plan (SPP) in New Zealand, bringing the 

ANNUAL REPORT 202107

total new cash raised to NZ$36.6m. At year-end, 

this figure ending up with a staff count of 150 at 31 

our total cash reserves totalled NZ$42.4m.

March 2021. Like others in the technology sector, 

the immigration freeze has significantly impacted 

Our healthy cash resources will allow the Company 

our ability to secure top talent, particularly for highly 

to comfortably fund future growth plans, in partic-

technical roles.  We have appointed a People and 

ular investment in new products, improved tech-

Culture Director and continue to explore ways to 

nology and a greater physical presence in our key 

address this. 

target markets around the world. 

We have accelerated investment in our product 

whilst we moved from a profit of $1.0m to a loss 

portfolio and our technology capability, specifically 

of $7.9m. The loss was driven by our increased 

continuing to develop our Artificial Intelligence (AI) 

investment in people as we scale the business, 

and Machine Learning (ML) engines. This ensures 

a strategy which was the precursor for our capital 

Overall revenue increased by 15% to $29.2m, 

that we remain a leader in data-driven analytics to 

raising. 

enable our customers to deliver highly relevant per-

sonalised offers to their consumers. We have also 

FY21 was an extraordinarily difficult year but despite 

increased our investment in our sales and market-
ing functions to help secure new international cus-

the adverse market conditions caused by the pan-
demic, the Company achieved year-on-year sales 

tomers and improve the management of existing 

growth while also investing in a number of product 

customers as their business with us grows. 

and technology initiatives designed to increase 

Our original headcount target for FY21 was to have 

to operate at an ever increasing scale.  Thus, we 

190 staff by year-end, however we fell short of 

remain confident about our future growth potential.

the appeal of our market proposition and allow us 

Total revenue 

Revenue from contracts with customers 

Net (loss)/profit after tax 

Cash at bank (including term deposits) 

Staff (FTE’s and contractors) 

2021 

2020 

Change 

Change 

$’000s 

29,362 

29,150 

(7,930) 

42,353 

150 

$’000s 

25,503 

25,251 

1,007 

14,219 

139 

$’000s 

3,859 

3,899 

(8,937) 

28,134 

11 

% 

15 

15 

(887) 

198 

8 

Financial Performance

53% to $36.935m compared to the previous year 

($24.219m). Of the $12.716m increase in costs, 

Our financial results for FY21 are reflective of our 

wage and staff costs contributed 59% of that 

growth strategy. The Board undertook the capital 

increase, while platform and IT costs contributed 

raising to accelerate new product and feature 

23%.

development and the platform enhancements 

required to support much larger user numbers 

Revenue from existing customers grew 15% 

and activity levels. We have also bolstered the 

to $29.150m compared to the previous year 

Company’s sales and marketing capability. As 

($25.251m). Recurring revenue (representing 

a result, our operating cost base increased by 

licence and support fees) increased by $2.199m 

ANNUAL REPORT 2021 
 
 
08

or 14% to $18.315m, while non-recurring reve-

COVID-19 Impact  

nue increased by $1.929m, or 22% to $10.835m. 

Non-recurring revenue is funded development 

In March 2020, we updated the market signalling 

and consulting services undertaken for cus-

there would be no COVID-19 impact on the finan-

tomers. There has been a consistent pipeline of 

cial result for FY20.

non-recurring revenue over the past few years and 

this will continue for the foreseeable future. 

Although revenue has continued to grow through 

FY21, the rate of growth slowed as the impact of 

The increase in platform users and activity has 

COVID-19 precipitated a slowdown in new sales 

elevated IT costs from $6.473m to $9.337, up 

activity coupled with lower volumes of activity from 

44%, which included some dual running costs 

existing customers. 

as we moved parts of our platform between 

cloud providers. Re-architecting and modernis-

During the pandemic, supermarkets shifted focus 

ing the platform remains a key focus for the 

from incentivising store visits and increasing bas-

business. 

ket size, to keeping up with increasing demand 

and alternative fulfilment models (home delivery/

The end of year staff headcount increased by 
8% from 139 to 150. Salary and contractor costs 

pickup). Quick Service Restaurants (QSR’s) have 
faced disruption to their traditional operating mod-

increased by $7.479m to $20.295m. This is 

els, with lockdowns forcing store closures as well 

largely due to investment in our engineering 

as staffing and supply chain issues. The flow-on 

teams as we continue to enhance and grow our 

effect has impacted the conversion of sales pros-

technology capability.

pects in our key target markets, which is reflected 

in the slower year-on-year revenue growth. 

Expenses associated with the capital raising and 

ASX listing process were the major factors for 

Market conditions improved in the second half of 

the increase in professional costs of $1.6m.

the year, however several deals stalled in the final 

stages. We remain confident that they will come 

Other (losses)/gains show a loss of $0.667m 

to fruition in time. 

compared to a gain of $0.420m last year. This 

is largely driven by a foreign exchange loss of 

One unforeseen implication of the pandemic has 

$0.150m compared to last year’s foreign ex-

been on our ability to recruit and retain talent. We 

change gain of $0.803m. Significant strengthen-

planned to grow staff levels to 190 by the end of 

ing of the New Zealand dollar over the course of 

the financial year, but ended the year with 150. At-

the year has predicated this shift.

tracting and retaining talent is vital for the Compa-

ny’s continued growth and is a key area of focus 

The net loss after tax for the period attributable to 

for the senior leadership team at the moment.

shareholders increased by $8.937m to $7.930m.

Cash Position  

Business Strategy and Sales  

Our overarching ambition of being a world lead-

As at 31 March 2021, the Company had $42.4m 

er in highly personalised mobile engagement 

of cash at bank (including term deposits). During 

experiences for enterprise level, high-frequency 

the year $31.6m was raised via a secondary 

retailers remains our goal. Our intelligent platform 

listing on the ASX together with a further $5.0m 

can improve business metrics for global brands 

from a New Zealand Share Purchase Plan (SPP). 

by increasing customer numbers, frequency of 

ANNUAL REPORT 202109

visit, average transaction values, share of wallet 

look to acquire the senior leaders required to grow 

and overall customer satisfaction scores. 

the Company.

As part of our growth strategy we raised new 

Merger and Acquisition Activity 

capital to invest in capability building, and as a 

result expect to make losses for a period before 

Alongside the development of and investment in 

returning to profit. 

our own platform and products, we are  investi-

gating integration opportunities to augment our 

We will continue to focus our resources on the 

product set and remove obstacles for growth. The 

QSR and Grocery verticals where there are large, 

Company may consider future mergers or acqui-

globally addressable market opportunities and we 

sitions, which could require further funding or the 

have proven and sustainable competitive advan-

issuing of shares. 

tages in the delivery of: 

•  Mobile customer engagement 

• 

Loyalty programmes  

•  AI-data driven analytics 

•  Mobile ordering and payment  

Efforts will be concentrated on securing enter-

prise level customers that operate in predictable, 

high frequency retail environments, ideally with 

businesses that span multiple geographies.  

Historically, we have focussed our customer ac-

Outlook  

The Board remains positive about the future of 

the business. The COVID-19 pandemic has pre-
sented some unexpected challenges, however, 

the senior leadership team has dealt with these 

decisively and effectively, limiting the impact of 

the pandemic.

Whilst we have not secured the level of sales 

hoped for in FY21, we are confident that increasing 

sales and marketing staff in multiple jurisdictions 

quisition efforts on the US market. With the funds 

will rectify this.

secured from the capital raising, we will expand 

those efforts into other markets including Asia 

and Europe. This increased in-market sales and 

marketing presence will significantly increase our 

ability to close new sales in FY22.

We are making excellent progress with our new 

product initiatives and platform updates, which will 

support the acquisition of new customers in our 

key target markets and verticals. 

Governance and Management 

There have been no changes to the composition 

Finally, we would like to thank shareholders for 

their ongoing support and the Plexure team for 

their unwavering commitment, energy and hard 

of the Board in FY21 but the Company undertakes 

work. 

annual reviews of the Board skill set and perfor-

mance and will ensure that its governance is ap-

propriate to support the Company’s international 

growth plans and operational needs. 

Two new roles have recently been added to the 

existing management team - a People and Cul-

ture Director and a Chief Strategy Officer.  We will 

continue to assess our management needs and 

Phil Norman, Chairman  

20 May 2021

ANNUAL REPORT 2021  
10

CEO’s Review

Dear Shareholder,

FY21 was a challenging year due to the  
macro-economic worldwide impact of COVID-19. 

While the direct impact of the business was lim-

sales approach requires the alignment of multiple 

ited, our customers’ operations were signficantly 

parties and divisions within the target organisation 

impacted as international markets closed and 

and many businesses struggled with operational 

management teams moved to a new norm of work-

disruption for a number of months before finding 

ing from home. The more significant impacts on 

effective ways for teams to function at a distance.

our business related to New Zealand becoming a 

closed ecosystem for talent due to border closures 

With businesses forced to adapt to new ways of 

and new customer meetings facing delays as busi-

operating in this vastly altered landscape there 

nesses adapted to changes they faced.  However, 

was opportunity in the acceleration of digital 

there were some significant highlights, including:  

adoption by customers. The requirement for op-

•  Developing new product 

•  Gartner Magic Quadrant inclusion   

•  Secondary listing on the ASX  

erating at a distance became the norm and those 

companies with well advanced digital transforma-

tion journeys particularly with mobile commerce 

capabilities have accelerated their programmes of 

•  Successful capital raising of NZ$36.6m 

work.  The necessity for businesses to converse 

•  Growing revenue by 15% year on year 

and transact with customers via digital channels 

was heightened, and a businesses ability to 

Due to various factors no new customers were 

adapt to the seismic shift in consumer behaviour 

signed during the year.  Whilst we had some 

was pivotal to their success. Our investment in 

significant deals in the pipeline, closing them 

steadily building our consulting function has been 

by year-end proved challenging. Our enterprise 

incredibly helpful in advising prospects with their 

ANNUAL REPORT 202111

transformation journey. Shopping at distance has 

I would also like to acknowledge the impact of the 

become the norm, and likely to remain so post 

pandemic on our current staff. Whilst the majority 

COVID. Further investments in our Mobile Order 

are based out of our Auckland, New Zealand, Head 

and Fulfilment capabilities combined with the 

Office, we have remote workers all around the 

strengthening of our customer success and con-

world, including in some of the hardest hit COVID 

sulting teams sees us well positioned to further 

countries.  Some members of our team have been 

enable this shift for our customers and prospects.  

in lockdown for over a year, and have been person-

ally affected by the virus, either having contracted 

We remain confident that some of the outstanding 

it themselves, or with family members and friends 

new business opportunities, RFP’s and deals will 

that have. It was an immensely challenging year for 

still eventuate and are concurrently increasing 

our staff as they adapted to working from home and 

investment in staffing in key acquisition markets 

the complications that can bring juggling childcare, 

to continue to fill the pipeline.  

From a product perspective, our product group 

home schooling and their own mental health. I am 

immensely proud of how our staff continued to 

deliver such a high standard of work during these 

delivered some great outcomes for Plexure and 

challenging times. 

our customers including:

• 

Launch of McDonald’s Japan mobile order and 

payment app  

•  A mobile application experience for Super Indo   

• 

The successful roll out of our new Plexure 

Analytics data platform and visualization tool to 

62 markets  

•  User interface improvements to our admin 

consoles significantly improving the user 

experience

As a technology company, our most important asset 

is our people. We require highly skilled, coveted staff 

to continue to develop our product, and attracting 

and retaining staff has been extremely challenging. 

The New Zealand technology sector is flourishing. 

The demand for specialised talent continues to grow 

as more and more Companies invest in technical 

solutions. The border closures, essentially eliminat-

ing our ability to hire overseas talent has presented 

issues felt by the wider tech industry. We continue 

to address this internally, reviewing our benefits and 

salaries, and increasing our remote work force. The 

impact is reflected in our overall headcount figures. 

Although we have grown from our year-end head-

count figure last year, we are 40 people short of our 

target of 190 for FY21. Attracting and retaining talent 

Our future strategy remains the same, as we scale 

our business to provide more enterprise level, global 

companies with the tools to truly understand their 

customers and optimise engagement via person-

alised experiences. Ultimately creating stickier, 

more profitable customers, and improving business 

outcomes.  

The funds we secured via the oversubscribed capi-

tal raise and subsequent share purchase plan (SPP) 

will be used to fund growth, with the majority being 

invested in securing and retaining the talent we 

need to realise these plans. This will see us incur-

ring a planned loss for the next few years, but this 

will be balanced out with an increase in revenue as 

we focus on increasing our activity with our current 

customers coupled with new customer revenue.  

Finally, I would like to thank the Board, and our share-

holders for their support. We look forward to seeing 

our plans and momentum continuing into FY22.

Craig Herbison, CEO  

is the biggest risk to our business. 

20 May 2021 

ANNUAL REPORT 2021 
 
 
 
 
12

Independent Auditor’s Report

To the Shareholders of Plexure Group Limited

Opinion

We have audited the consolidated financial statements of Plexure Group Limited and its 
subsidiaries (the ‘Group’), which comprise the consolidated statement of financial position as 
at 31 March 2021, and the consolidated statement of comprehensive income, consolidated 
statement of changes in equity and consolidated statement of cash flows for the year then ended, 
and notes to the consolidated financial statements, including a summary of significant accounting 
policies.  

In our opinion, the accompanying consolidated financial statements, on pages 15 to 41, present 
fairly, in all material respects, the consolidated financial position of the Group as at 31 March 
2021, and its consolidated financial performance and cash flows for the year then ended in 
accordance with New Zealand Equivalents to International Financial Reporting Standards (‘NZ 
IFRS’) and International Financial Reporting Standards (‘IFRS’). 

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (‘ISAs’) and 
International Standards on Auditing (New Zealand) (‘ISAs (NZ)’). Our responsibilities under those 
standards are further described in the Auditor’s Responsibilities for the Audit of the Consolidated 
Financial Statements section of our report.  

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion. 

We are independent of the Company in accordance with Professional and Ethical Standard 1 
International Code of Ethics for Assurance Practitioners (including International Independence 
Standards) (New Zealand) issued by the New Zealand Auditing and Assurance Standards Board 
and the International Ethics Standards Board for Accountants’ International Code of Ethics for 
Professional Accountants (including International Independence Standards), and we have fulfilled 
our other ethical responsibilities in accordance with these requirements. 

Other than in our capacity as auditor, our firm carries out other assignments for the Group in the 
area of taxation compliance and ancillary services. We have no other relationship with or interests 
in the Company or any of its subsidiaries. These services have not impaired our independence as 
auditor of the Company and Group 

We consider materiality primarily in terms of the magnitude of misstatement in the financial 
statements of the Group that in our judgement would make it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced (the 
‘quantitative’ materiality). In addition, we also assess whether other matters that come to our 
attention during the audit would in our judgement change or influence the decisions of such a 
person (the ‘qualitative’ materiality). We use materiality both in planning the scope of our audit 
work and in evaluating the results of our work. 

We determined materiality for the Group financial statements as a whole to be $540,000.   

Audit materiality

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most 
significance in our audit of the consolidated financial statements of the current period. These 
matters were addressed in the context of our audit of the consolidated financial statements as a 
whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters.  

ANNUAL REPORT 202113

Key audit matter

How our audit addressed the key audit matter

Revenue Recognition (Note 2(c), 2 (e) and Note 3)

As part of our audit, for a sample of contracts, we:

The Group’s primary revenue arises from licensing and consulting 
services, and totalled $29.15m (2020: $25.25m) for the year to 31 
March 2021. 

The Group enters into contracts with customers which contain the 
provision of software licenses and consulting services.  The revenue 
recognition for each element differs based on when the service has 
been delivered to the customer and is normally after the revenue 
has been invoiced. This requires the Group to identify the value of 
the individual services being provided in the service agreements so 
that it can be allocated to the service in the period when the service 
is provided (in accordance with NZ IFRS 15 Revenue from Contracts 
with Customers (‘NZ IFRS 15’)). 

We have included the recognition of revenue as a key audit matter 
due to the significance of revenue to the measurement of the 
performance of the Group and the judgement made in determining 
when services are delivered. 

• 

• 

• 

• 

assessed the salient contractual terms in the 
service agreements for conditions that impact the 
timing of revenue recognition in line with NZ IFRS 
15 and in turn the completeness and timing of 
deferred revenue; 

evaluated the Group’s allocation of revenue to 
the various services and ensured this has been 
determined appropriately; 

checked that the period over which revenue is 
recognised is consistent with the period over which 
services are provided ; and 

reperformed the calculation for deferred revenue 
at balance date based on the contract price, 
payments made to date, hours charged and the 
period in which the services are being delivered 
under the contract are provided. 

Intangible Assets – Internally Developed Software (Note 2(c), 2(i) 
and Note 15)

As a software as a service provider the Group incurs significant 
expenditure in developing, maintaining and upgrading software. 

The Group has to exercise judgement in determining which costs 
associated with the software expenditure meet the criteria for 
capitalisation (as described in Note 2(c) and (i)) rather than being 
expensed as incurred.   

As part of our audit we:

• 

• 

assessed the Group’s policy for determining whether 
internally generated projects should be capitalised or 
expensed against the criteria as summarised in Note 
2 (i) and performed a walkthrough to confirm our 
understanding of the Group’s policy; 
selected a sample of the additions to internally 
developed software during the year and evaluated 
whether these additions were appropriately 
capitalised by: 

Intangible assets relating to software had a carrying value of $5.28m 
(2020: $4.10m) at 31 March 2020, and there were additions of 
$3.12m (2020: $2.59m) for the year then ended. 

We have included internally developed software as a key audit 
matter due to the judgment involved in the assessment of the 
capitalisation criteria in line with NZ IAS 38.  

o  comparing the selected samples to relevant 
supporting documentation (such as supplier 
invoices, and employee records)  
o  evaluating and challenging whether the 

cost meets the criteria for recognition as an 
intangible asset. 

Other information

The directors are responsible on behalf of the Group for the other information. The 
other information comprises the information in the Annual Report that accompanies the 
consolidated financial statements and the audit report.  

Our opinion on the consolidated financial statements does not cover the other 
information and we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and consider whether it is materially 
inconsistent with the consolidated financial statements or our knowledge obtained 
in the audit or otherwise appears to be materially misstated. If so, we are required to 
report that fact. We have nothing to report in this regard. 

ANNUAL REPORT 2021The directors are responsible on behalf of the Group for the preparation and fair 
presentation of the consolidated financial statements in accordance with NZ IFRS and 
IFRS, and for such internal control as the directors determine is necessary to enable 
the preparation of consolidated financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the consolidated financial statements, the directors are responsible on 
behalf of the Group for assessing the Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the Group 
or to cease operations, or have no realistic alternative but to do so. 

Our objectives are to obtain reasonable assurance about whether the consolidated 
financial statements as a whole are free from material misstatement, whether due to 
fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in accordance with ISAs and ISAs (NZ) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these consolidated 
financial statements. 

A further description of our responsibilities for the audit of the consolidated financial 
statements is located on the External Reporting Board’s website at:  

https://www.xrb.govt.nz/standards-for-assurance-practitioners/auditors-
responsibilities/audit-report-1  

This description forms part of our auditor’s report. 

This report is made solely to the Company’s shareholders, as a body. Our audit has 
been undertaken so that we might state to the Company’s shareholders those matters 
we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone other than the Company’s shareholders as a body, for our audit work, for this 
report, or for the opinions we have formed. 

14

Directors’ responsibilities for the 
consolidated financial statements 

Auditor’s responsibilities for the 
audit of the consolidated financial 
statements 

Restriction on use

Jason Stachurski , Partner

for Deloitte Limited

Auckland, New Zealand

20 May 2021

This audit report relates to the consolidated financial statements of Plexure Group Limited (the ‘Company’) for the year ended 31 
March 2021 included on the Company’s website. The Directors are responsible for the maintenance and integrity of the Company’s 
website. We have not been engaged to report on the integrity of the Company’s website. We accept no responsibility for any 
changes that may have occurred to the consolidated financial statements since they were initially presented on the website. 
The audit report refers only to the consolidated financial statements named above. It does not provide an opinion on any other 
information which may have been hyperlinked to/from these consolidated financial statements. If readers of this report are 
concerned with the inherent risks arising from electronic data communication they should refer to the published hard copy of the 
audited consolidated financial statements and related audit report dated 20 May 2021 to confirm the information included in the 
audited consolidated financial statements presented on this website. 

ANNUAL REPORT 2021Consolidated Statement of Comprehensive Income
For the year ended 31 March 2021

Revenues

Revenue from contracts with customers

Other income

Total revenue and other income

Expenses

Wages and staff costs

Contractors

Travel costs

Office costs

Professional fees

Board fees

Marketing

IT costs

Other (losses)/gains

Depreciation

Amortisation

Operating expenses

Interest expenses on lease liabilities

Net (loss) / profit before tax

Notes

3

4

5

6

7

8

14

15

22

2021

$’000

29,150

212

29,362

(17,615)

(2,680)

(126)

(527)

(2,413)

(442)

(536)

(9,337)

(667)

(627)

(1,965)

(36,935)

(127)

(7,700)

Income tax expense

9(a)

(230)

15

2020

$’000

25,251

252

25,503

(11,144)

(1,672)

(1,202)

(526)

(813)

(295)

(337)

(6,473)

420

(432)

(1,745)

(24,219)

(69)

1,215

(208)

Net (loss) / profit after tax for the year attributable to 
the shareholders of the company

(7,930)

1,007

Other comprehensive income

Exchange difference on translating foreign operations

18(c)

Total comprehensive (loss) / profit for the year 
attributable to the shareholders of the company

(156)

(8,086)

(Loss)/earnings per share

Basic (loss)/earnings per share (cents)

Diluted (loss)/earnings per share (cents)

19

19

(5.23)

(5.23)

Calculated on a weighted average basis of the number of shares on issue.

The above consolidated statement of comprehensive income should be read in conjunction with the 

accompanying notes.

112

1,119

0.72

0.69

ANNUAL REPORT 202116

Consolidated Statement of Changes in Equity 
For the year ended March 2021

Notes

Share 
capital and 
treasury 
stock

Foreign 
currency
translation 
reserve

Share 
based
 payment
reserve

Accumulated 
losses

Total 
equity

$’000

$’000

$’000

$’000

$’000

Balance at 1 April 2019

Net profit after tax

Exchange differences 
arising on translating foreign 
operations

Total comprehensive income
Transactions with owners

Shares Issued

Shares issued by way of 
exercising of share options

Recognition of share based 
payments

Share based payments 
on options vested but not 
exercised

Balance at 31 March 2020

Balance at 1 April 2020

Net loss after tax

Exchange differences 
arising on translating foreign 
operations

Total comprehensive loss
Transactions with owners

Shares Issued

Capital Raising Costs

Shares issued by way of 
exercising of share options

Recognition of share based 
payments

Share based payments 
on options vested but not 
exercised

Balance at 31 March 2021

20

18(c)

18(a)

18(a)

18(a)

18(b)

20

18(c)

18(a)

18(a)

18(b)

18(b)

31,288

-

-

-

5,387

141

-

-

36,816

36,816

-

-

-

36,602

(1,932)

897

-

-

132

-

112

112

-

-

-

-

244

244

-

(156)

(156)

-

-

-

-

-

72,383

88

415

-

-

-

-

(27)

256

(20)

624

624

-

-

-

-

-

(267)

217

(2)

572

(23,717)

1,007

8,118

1,007

-

112

1,007

1,119

-

-

-

5,387

114

256

20

-

(22,690)

14,994

(22,690)

(7,930)

14,994

(7,930)

-

(156)

(7,930)

(8,086)

-

-

-

-

2

36,602

(1,932)

630

217

-

(30,618)

42,425

The above consolidated statement of comprehensive income should be read in conjunction with the 

accompanying notes.

ANNUAL REPORT 2021Consolidated Statement of Financial Position
As at 31 March 2021

Asset

Current assets

Cash and cash equivalents

Term deposits

Income tax receivable

Trade and other receivables

Less current liabilities

Trade and other payables

Income tax payables

Deferred revenue

Lease liabilities

Working capital

Non-current assets

Property, plant & equipment

Intangible assets

Non-current liabilities

Lease liabilities

Total net assets 

Equity

Share capital and treasury stock

Foreign currency translation reserve

Share based payment reserve

Accumulated losses

Total equity

Signed on behalf of the board by:

Notes

10

11

9(b)

12

16

9(b)

17

22

14

15

22

18(a)

18(c)

18(b)

20

17

2020

$’000

11,205

3,014

22

5,184

19,425

2,822

-

5,942

369

9,133

2021

$’000

40,214

2,139

-

3,744

46,097

4,047

23

5,056

392

9,518

36,579

10,292

2,080

5,282

7,362

1,516

1,516

42,425

72,383

88

572

(30,618)

42,425

2,512

4,099

6,611

1,909

1,909

14,994

36,816

244

624

(22,690)

14,994

Phil Norman , Chairman

Dated: 20 May 2021

Robert Bell, Director

Dated: 20 May 2021

The above consolidated statement of comprehensive income should be read in conjunction with the 
accompanying notes.

ANNUAL REPORT 202118

Consolidated Statement of Cash Flows
For the year ended 31 March 2021

Notes

Operating activities
Cash was provided from (applied to):

Receipts from customers

Interest received

Other income

Payment to suppliers and employees

Income tax paid

Net cash (outflow)/inflow from operating 
activities

Investing activities
Cash was provided from (applied to):

Term deposit proceeds

Purchase of property, plant and equipment

Capitalised development costs

Net cash outflow from investing activities

Financing activities
Cash was provided from (applied to):

Issue of ordinary shares

Share capital raising cost

Repayment of lease liability

Interest paid on lease liabilities 

Net cash inflow from financing activities

Net increase in cash held

Add cash and cash equivalents at start of year

Effect of foreign exchange rate changes on cash

Cash at bank at end of year

Comprised of:

Cash and short-term deposits

25

15

10

10

2021

$’000

29,558

86

126

(32,752)

(184)

(3,166)

875

(196)

(3,148)

(2,469)

37,232

(1,932)

(369)

(127)

34,804

29,169

11,205

(160)

40,214

2020

$’000

25,206

238

14

(20,756)

(216)

4,486

3,056

(479)

(2,589)

(12)

5,528

-

(58)

(1)

5,469

9,943

1,179

83

11,205

40,214

11,205

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes.

ANNUAL REPORT 2021 
19

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

1.   Corporate Information
The consolidated financial statements of 

2.   Summary of Significant Accounting Policies
The principal accounting policies applied in the 

Plexure Group Limited and its subsidiaries 

preparation of the financial statements are set 

(collectively, the Group) for the year ended 

31 March 2021 were authorised for issue in 

accordance with a resolution of the directors on 

20 May 2021.

Plexure Group Limited (“the Company”) is a 

limited company incorporated and domiciled in 

New Zealand, registered under the Companies 

Act 1993, and whose shares are publicly traded 

on the New Zealand Stock Exchange (NZX:PX1) 

and the Australian Securities Exchange 

(ASX:PX1).  The registered office is located 

at Level 2, 1 Nelson Street, Auckland, New 

Zealand.

The principal activity of the Company is the 

development and deployment of cloud-based 

Customer Relationship Management (or CRM) 

solution that enables retailers to engage with 

consumers in real time using connected 

devices and sensors. The principal activities of 

subsidiaries are disclosed in Note 13.

Statement of Compliance
The consolidated financial statements of the 

Group comply with New Zealand Equivalents to 

International Financial Reporting Standards (NZ 

IFRS) as appropriate for profit-oriented entities.

The consolidated financial statements comply 

with International Financial Reporting Standards 

(IFRS) applicable to companies reporting under 

IFRS.

Plexure Group Limited is a FMC reporting 

entity for the purposes of the Financial 

Markets Conduct Act 2013 and these financial 

statements comply with that Act.

out below.  These policies have been consistently 

applied unless otherwise stated.

(a)   Basis of Preparation
The consolidated financial statements have been 

prepared in accordance with generally accepted 

accounting practice in New Zealand (NZ GAAP).  

For the purposes of complying with NZ GAAP the 

entity is a for-profit entity.

The consolidated financial statements have been 

prepared on the basis of historical cost and on 

a going concern basis. Cost is based on the fair 

values of the consideration given in exchange for 

goods and services. 

Accounting policies are selected and applied in 

a manner that ensures that the resulting financial 

information satisfies the concepts of relevance 

and reliability, thereby ensuring that the substance 

of the underlying transactions or other events is 

reported.

The consolidated financial statements are 

presented in New Zealand dollars and all values 

are rounded to the nearest ($000), except when 

otherwise indicated.  The consolidated financial 

statements provide comparative information in 

respect of the previous period.

(b) Critical Judgements in Applying Accounting 

Policies
In the application of NZ IFRS management is 

required to make judgements, estimates and  
assumptions about carrying values of assets 
and liabilities that are not readily apparent from 
other sources.  The estimates and associated 
assumptions are based on historical experience 
and various other factors that are believed to be 

ANNUAL REPORT 202120

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(b) Critical Judgements in Applying Accounting 
Policies (continued)
reasonable under the circumstance, the results of 
which form the basis of making the judgements.  
Actual results may differ from these estimates.  
The estimates and underlying assumptions are 
reviewed on an on-going basis.  

Revisions to accounting estimates are recognised 
in the period in which the estimate is revised if the 
revision affects only that period or in the period of 
the revision and future periods if the revision affects 
both current and future periods.

(c) Key Sources of Estimation Uncertainty and 
Key Judgements
Judgements made by management in the 
application of NZ IFRS that have significant effects 
on the financial statements and estimates with a 
significant risk of material adjustments in the next 
year are disclosed, where applicable, in the relevant 
notes to the financial statements.

Key Sources of Estimation Uncertainty and key 
judgements include:

• 

The Group assesses each revenue contract 
to ensure that revenue is recognised by 
making estimates and assumptions, for 
the contracts Plexure has in place with 
its customers in identifying performance 
obligations. Refer to Note 2(e).

•  Determining whether the intangible assets to 

which the development expenditure relates 
meet the criteria for capitalisation and if there 
are any indicators of impairment. Refer to 
Note 2(i).

Estimates and judgements are continually 
evaluated and are based on historical experience 
and other factors, including expectations of future 
events that are believed to be measurable under 
the circumstances.

(d) Basis of Consolidation
The consolidated financial statements incorporate 

the financial statements of the Company and 
entities controlled by the Company and its 
subsidiaries as at 31 March 2021.  Control is 
achieved when the Group is exposed, or has rights, 
to variable returns from its involvement with the 
investee and has the ability to affect those returns 
through its power over the investee.  Specifically, 
the Group controls an investee if and only if the 
Group has:

•  Power over the investee;
•  Exposure, or rights, to variable returns from its 

involvement with the investee; and 
The ability to use its power to affect its returns.

• 

The Group re-assesses whether or not it controls 
an investee if facts and circumstances indicate 
that there are changes to one or more of the three 
elements of control. 

Assets, liabilities, income and expenses of a 
subsidiary acquired or disposed of during the year 
are included in the financial statements from the 
date the Group gains control until the date the 
Group ceases to control the subsidiary.

Subsidiaries are fully consolidated from the date on 
which control is transferred to the Company.  They 
are de-consolidated from the date that control 
ceases. The acquisition method of accounting is 
used to account for the acquisition of subsidiaries 
by the Company. The consideration transferred 
for an acquisition is measured as the fair value 
of the assets given, equity instruments issued 
and liabilities incurred or assumed at the date 
of exchange.  Costs directly attributable to the 
acquisition are expensed as incurred and included 
in operating expenses.  

All intra-group assets and liabilities, equity, income, 
expenses and cash flows relating to transactions 
between members of the Group are eliminated 
in full on consolidation.  Accounting policies of 
subsidiaries are consistent with the policies 
adopted by the Group.

ANNUAL REPORT 202121

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(e) Revenue from contracts with customers 

contract, has been performed (‘point in time’ 

and deferred revenue

recognition) or ‘over time’ as control of the 

The Group derives revenue from the provision 

performance obligation is transferred to the 

of software licenses, consulting services and 

customer.

other revenue. Revenue recognition is based 

on the delivery of performance obligations and 

The specific recognition criteria described 

an assessment of when control is transferred 

below must also be met before revenue is 

to the customer. Revenue is recognised 

recognised.

either when the performance obligation, in the 

Revenue Type

Description

Key Judgement

Outcome

SaaS and Hosting 
fees (relates to 
license revenue in 
Note 3)

Mobile engagement 
platform licensing 
and support.

Determining the 
distinct perfor-
mance obligations 
and whether items 
are required to be 
bundled to form a 
distinct performance 
obligation.

Setup and Deploy-
ment fees (relates to 
license revenue in 
Note 3)

SaaS platform setup 
and CRM implemen-
tation for customers.

Determining whether 
the services provided 
are a distinct perfor-
mance obligation.

Providing a software 
license is a dis-
tinct performance 
obligation and is 
not required to be 
bundled with other 
performance obliga-
tions except setup 
and deployment fees 
where applicable.

The services are 
a part of SaaS and 
hosting performance 
obligation and should 
be bundled as such.

Timing of revenue 
recognition

Over time 
Platform access is rec-
ognised over time on the 
input of service period 
basis as benefits are 
simultaneously received 
and consumed.

As above

Professional services 
(consulting revenue 
in Note 3)

Value-add services, 
and tailored software 
development and/or 
enhancement.

Determining whether 
the services provided 
are a distinct perfor-
mance obligation.

The services are a 
distinct performance 
obligation as they are 
not highly dependent 
or interrelated to 
other performance 
obligations in the 
contract.

Over time/Point in time 
Recognised when the 
service is complete or 
on a stage of completion 
input basis based on the 
hours required to finalise 
the project.

Expense reimburse-
ment (relates to other 
revenue in Note 3)

Compensation for 
client related travel

N/A

No major judgement 
required, other than 
confirming the period 
of client travel and 
aligning costs to rev-
enue recognised.

Point in time 
Recognised at the point in 
time when the client relat-
ed travel has occurred.

Deferred customer revenue relates to amounts invoiced to customers in advance of the service being 

delivered. Deferred revenue will be recognised in the statement of comprehensive income in the subsequent 

financial period. All deferred revenue is classified as a current liability.

ANNUAL REPORT 2021 
 
 
22

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(f) Taxation

Current Income Tax

Current income tax assets and liabilities for the 

current period are measured at the amount 

expected to be recovered from or paid to the 

taxation authorities. The tax rates and tax laws 

used to compute the amount are those that are 

enacted or substantively enacted, at the reporting 

date in the countries where the Group operates 

and generates taxable income.

Deferred Tax

case the deferred tax is also dealt with in other 

comprehensive income.

Sales Tax

Expenses and assets are recognised net of the 

amount of sales tax, except:

•  When the sales tax incurred on a purchase of 

assets or services is not recoverable from the 

taxation authority, in which case, the sales tax 

is recognised as part of the cost of acquisition 

of the asset or as part of the expense item, as 

applicable

Deferred tax is accounted for using the compre-

•  When receivables and payables are stated 

hensive balance sheet liability method in respect 

of temporary differences arising from differences 

between the carrying amount of assets and lia-

bilities in the financial statements and the corre-

sponding tax base of those items.

In principle, deferred tax liabilities are recognised 

for all taxable temporary differences.  Deferred 

tax assets are recognised to the extent that it is 

probable that sufficient taxable amounts will be 

available against which deductible temporary 

differences or unused tax losses and tax offsets 

can be utilised.  However, deferred tax assets 

and liabilities are not recognised if the temporary 

differences giving rise to them arise from the initial 

recognition of assets and liabilities (other than as 

a result of a business combination), which affects 

neither taxable income nor accounting profit.  

Deferred tax assets and liabilities are measured 

at the tax rates that are expected to apply in the 

period when the liability is settled or the asset is 

realised based on tax rates that have been en-

with the amount of sales tax included

• 

The net amount of sales tax recoverable from, 

or payable to, the taxation authority is included 

as part of receivables or payables in the con-

solidated statement of financial position.

(g) Foreign Currencies

The Group’s consolidated financial statements 

are presented in New Zealand dollars, which is 

also the parent company’s functional currency.  

For each entity the Group determines the func-

tional currency and items included in the financial 

statements of each entity are measured using 

that functional currency.  The Group uses the di-

rect method of consolidation and on disposal of a 

foreign operation, the gain or loss that is reclassi-

fied to profit or loss reflects the amount that arises 

from using this method.

Transactions and balances

acted or substantively enacted at reporting date.  

Transactions in foreign currencies are initially 

Deferred tax is charged or credited in the profit or 

recorded by the Group’s entities at their respec-

loss, except when it relates to items charged or 

tive functional currency spot rates at the date the 

credited in other comprehensive income, in which 

transaction first qualifies for recognition.

ANNUAL REPORT 202123

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(g) Foreign Currencies (continued)

differences arising on translation for consolidation 

are recognised in other comprehensive income.  

Monetary assets and liabilities denominated in 

On disposal of a foreign operation, the component 

foreign currencies are translated at the functional 

of other comprehensive income relating to that 

currency spot rates of exchange at the reporting 

particular foreign operation is recognised in profit 

date. Differences arising on settlement or transla-

or loss.

tion of monetary items are recognised in profit or 

loss with the exception of monetary items that are 

(h) Property, Plant and Equipment

designated as part of the hedge of the Group’s 

net investment of a foreign operation.  These are 

All items of Property, Plant and Equipment are 

recognised in other comprehensive income until 

stated at cost less accumulated depreciation, and 

the net investment is disposed of, at which time, 

impairment.  Cost includes expenditure that is 

the cumulative amount is reclassified to profit or 

directly attributable to the acquisition of the item.  

loss.  Tax charges and credits attributable to ex-

change differences on those monetary items are 

Depreciation is provided on property, plant and 

also recorded in other comprehensive income.

equipment.  Depreciation is calculated on a 

straight line basis, so as to write off the net cost of 

Non-monetary items that are measured in terms 

the asset over its expected useful life to its esti-

of historical cost in a foreign currency are trans-

mated residual value.  The following estimates of 

lated using the exchange rates at the dates of 

useful lives are used in the calculation of depreci-

the initial transactions.  Non-monetary items 

ation:

measured at fair value in a foreign currency are 

translated using the exchange rates at the date 

when the fair value is determined.

Category 
Fixtures & Fittings 

          Estimated useful life
          2-14 years

Plant & Equipment 

          3 years

The gain or loss arising on translation of non-mon-

Right of use asset 

          6 years

etary items measured at fair value is treated in 

line with the recognition of the gain or loss on the 

An item of property, plant and equipment 

change in fair value of the item (i.e., translation 

and any significant part initially recognised is 

differences on items whose fair value gain or loss 

derecognised upon disposal or when no future 

is recognised in other comprehensive income or 

economic benefits are expected from its use or 

profit or loss are also recognised in other compre-

disposal.  Any gain or loss arising on derecogni-

hensive income or profit or loss, respectively).

tion of the asset (calculated as the difference be-

Group companies

tween the net disposal proceeds and the carrying 

amount of the asset) is included in the consolidat-

ed statement of comprehensive income when the 

On consolidation, the assets and liabilities of 

asset is derecognised.

foreign operations are translated into New Zea-

land Dollars at the rate of exchange prevailing at 

The residual values, useful lives and methods of 

the reporting date and their statements of profit 

depreciation of property, plant and equipment are 

or loss are translated at exchange rates prevailing 

reviewed at each financial year-end and adjusted 

at the dates of the transactions.  The exchange 

prospectively, if appropriate.

ANNUAL REPORT 2021 
24

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(i) Intangible Assets

Capitalised Software Development Expenditure
Expenditure on research activities is recognised as 
an expense in the period in which it is incurred.

An internally and externally developed intangible 
asset arising from development (or from the devel-
opment phase of an internal project) is recognised 
if, and only if, all of the following have been demon-
strated:

• 

• 

• 
• 

• 

• 

the technical feasibility of completing the intan-
gible asset so that it will be available for use or 
sale;
the intention to complete the intangible asset 
and use or sell it;
the ability to use or sell the intangible asset;
how the intangible asset will generate probable 
future economic benefits;
the availability of adequate technical, financial 
and other resources to complete the develop-
ment and to use or sell the intangible asset; and
the ability to measure reliably the expenditure 
attributable to the intangible asset during its 
development.

The amount initially recognised for internally and 
externally developed intangible assets is the sum 
of the expenditure incurred from the date when the 
intangible asset first meets the recognition criteria 
listed above.  Where no internally and externally 
developed intangible asset can be recognised, 
development expenditure is charged to profit or 
loss in the period in which it is incurred.

Subsequent to initial recognition, internally and 
externally developed intangible assets are reported 
at cost less accumulated amortisation and accu-
mulated impairment losses, on the same basis as 
intangible assets acquired separately. Based on 
the financial performance of the intangible assets 
the Group did not identify any impairment indica-
tors for the year ended 31 March 2021.

The useful life of internally and externally developed 
intangible assets is as follows:

Category 
Core Platform 
Mobile Apps 

       Estimated Useful Life
       5 years
       2 years

(j) Impairment of Non-Financial Assets

At each balance sheet date, the Group reviews 
the carrying amounts of its assets to determine 
whether there is any indication that those assets 
have suffered an impairment loss.  If any such indi-
cation exists, the recoverable amount of the asset 
is estimated in order to determine the extent of the 
impairment loss (if any).  Where the asset does not 
generate cash flows that are independent from 
other assets, the Group estimates the recoverable 
amount of the cash-generating unit to which the 
asset belongs. 

The recoverable amount is the higher of fair value 
less costs to sell and value in use.  In assessing 
value in use, the estimated future cash flows are 
discounted to their present value using a discount 
rate that reflects current market assessments of 
the time value of money and the risks specific to 
the asset for which the estimates of future cash 
flows have not been adjusted.

If the recoverable amount of an asset is estimated 
to be less than its carrying amount, the carrying 
amount of the asset is reduced to its recoverable 
amount.

Where an impairment loss subsequently reverses, 
the carrying amount of the asset is increased to 
the revised estimate of its recoverable amount, 
but only to the extent that the increased carrying 
amount does not exceed the carrying amount that 
would have been determined had no impairment 
loss been recognised for the asset in prior years.  
A reversal of an impairment loss is recognised in 

profit or loss immediately.

ANNUAL REPORT 2021 
 
 
25

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(k) Cash and Cash Equivalents

ognised on the Group’s consolidated statement of 

financial position when the Group becomes a par-

Cash and cash equivalents in the consolidated 

ty to the contractual provisions of the instrument.

statement of financial position comprise cash 

on hand, demand deposits, and other short-term 

(o) Accounts Receivable

highly liquid investments (original maturity of less 

than three months) that are readily convertible to 

Accounts receivable are measured at initial 

a known amount of cash and are subject to an 

recognition at fair value and are subsequently 

insignificant risk of changes in value.

measured at amortised cost using the effective 

interest method.

(l) Term deposits

Term deposits are investments with an original 

to measuring expected credit losses which uses 

maturity exceeding three months. Deposits with 

a lifetime expected credit loss allowance for all 

the original maturity between three and twelve 

months are classified as current term deposits.

trade and other receivables.

Plexure Group applies IFRS 9 simplified approach 

(m) Share Based Payments

Equity-settled share-based payments to em-

ployees and others providing similar services are 

measured at the fair value of the equity instru-

ments at the grant date.  Details regarding the 

determination of the fair value of equity-settled 

share-based transactions are set out in Note 18. 

The fair value determined at the grant date of eq-

uity-settled share-based payments is expensed 

on a straight-line basis over the vesting period 

with a corresponding increase in equity, based on 

the Group’s estimate of equity instruments that 

will eventually vest.  At the end of each reporting 

period, the Group revises its estimate of the num-

ber of equity instruments expected to vest. The 

impact of the revision of the original estimates, if 

To measure expected credit losses, trade and 

other receivables have been grouped and re-

viewed on the basis of the number of days past 

due. The expected credit loss allowance has been 

calculated by considering the impact of the follow-

ing characteristics: 

• 

The country, customer and market character-

istics consider the relative risk related to the 

country and region within which the customer 

resides and makes an assessment of the 

financial strength of the customer and the 

market position.

• 

The baseline characteristic considers the 

age of each invoice and applies an increasing 

expected credit loss estimate as the trade 

receivable ages. 

any, is recognised in profit and loss such that the 

• 

The accounts receivables are written off when 

cumulative expense reflects the revised estimate, 

they are no longer recoverable.

with a corresponding adjustment to the equi-

ty-settled share-based payment reserve.

(p) Accounts Payable

(n) Financial Instruments

Accounts payable are recognised when the Group 

becomes obliged to make future payments result-

Financial assets and financial liabilities are rec-

ing from the purchase of goods and services.

ANNUAL REPORT 202126

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(q) Employee Benefits

Provision is made for benefits accruing to 
employees in respects of wages and salaries, 
annual leave, and sick leave when it is probable that 
settlement will be required and they are capable of 
being measured reliably.

Provision made in respect of employee benefits 
expected to be settled within 12 months, are 
measured at their nominal values using the 
remuneration rate expected to apply at the time of 
settlement.

Provisions made in respect of employee benefits, 
which are not expected to be settled within 12 
months, are measured at the present value of 
the estimated future cash outflows to be made 
by the Group in respect of services provided by 
employees up to reporting date.

(r) Lease assets and liabilities

Leases are recognised as a right of use asset 
(lease asset) and a corresponding lease liability 
at the date at which the leased asset is available 
for use. Each lease payment is allocated between 
the liability and interest expenses on lease 
liabilities. The interest expenses on lease liabilities 
is charged to the consolidated statement of 
comprehensive income over the lease period. The 
lease asset is depreciated over the lease term on a 
straight-line basis. 

cash flows, cash and cash equivalents includes 
cash on hand and in banks and investments in 
money market instruments net of outstanding bank 
overdrafts.

The consolidated statement of cash flows is 
prepared exclusive of GST, which is consistent 
with the method used in the statement of 
comprehensive income. 

Definition of terms used in the consolidated 
statement of cash flows:

• 

•  Operating activities include all transactions and 
other events that are not investing or financing 
activities.
Investing activities are those activities relating 
to the acquisition and disposal of current and 
non-current investments and any other non-
current assets.
Financing activities are those activities relating 
to changes in the equity and debt capital 
structure of the Group and those activities 
relating to the cost of servicing the Group’s 
equity. 

• 

(t) Treasury Stock

Own equity instruments that are reacquired 
(treasury shares) are recognised at cost and 
deducted from equity. No gain or loss is recognised 
in profit or loss on the purchase, sale, issue or 
cancellation of the Group’s own equity instruments.

Assets and liabilities arising from a lease are initially 
measured on a present value basis.

(u) Adoption of New Revised Standards and 
Interpretations

Plexure Group has leases for property (office lease) 
and office equipment. With the exception of short-
term leases and leases of low-value underlying 
assets, each lease is reflected on the balance 
sheet as a right of use asset and a lease liability.

Certain new accounting standards and 
interpretations have been published that are not 
mandatory for 31 March 2021 reporting periods 
of the Group. These standards are not expected 
to have a material impact on the current or future 
reporting periods, nor on foreseeable future 

(s) Consolidated Statement of Cash Flows 
For the purpose of the consolidated statement of 

transactions.

ANNUAL REPORT 2021Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

3.   Revenue from contracts with customers

License revenue (1)

Consulting revenue

Other revenue

27

2021

2020

$’000

18,315

10,835

-

$’000

16,116

8,906

229

29,150

25,251

(1)  License revenue is recognised over time. The unutilised portion of revenue is recognised as deferred rev-

enue in the balance sheet. For detailed breakdown of deferred revenue refer to Note 17.

Refer to Note 24 for revenue by segment and region.

4.   Other income

Interest received

Other income

5.   Wages and staff costs

Salaries

   New Zealand

   Overseas

   Less: Capitalised
Benefits

   New Zealand

   Overseas
Kiwisaver/Pension

   New Zealand

   Overseas

Staff costs

Permanent staff numbers as at 31 March

   New Zealand

   Overseas

2021

2020

$’000

$’000

86

126

212

238

14

252

2021
$’000

2020
$’000

16,459

10,469

1,996

1,417

(2,804)

(2,589)

423

249

415

37

441

155

277

29

840

17,615

945

11,144

133

8

114

13

ANNUAL REPORT 202128

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

6.   Professional fees

Auditors’ fees for audit of the financial statements

Auditors’ other fees:

   Taxation compliance services

   Ancillary services (1)

   Ancillary services related to ASX Initial Public Offering (2)

Professional services related to ASX Initial Public Offering

Accounting advisory services and systems

Statutory audit of a foreign subsidiary

Consultancy services

Legal expenses

2021

2020

$’000

$’000

71

18

26

37

1,198

147

22

708

186

2,413

69

35

27

-

-

163

-

357

162

813

(1)      Ancillary services relate to transfer pricing documentation and R&D tax credit application.

(2)     Ancillary services related to ASX Initial Public Offering includes costs for advice around shareholder 

continuity, tax and accounting.

7.   IT Costs

Platform hosting

Support and maintenance

License

Other IT expenses

8.   Other losses/(gains)

Listing expenses

Share option expense

Foreign exchange loss/(gain)

Trade receivables recovered

Loss allowance on trade receivables

Loss on disposal of property, plant & equipment

Bank fees

2021

2020

$’000

6,759

2,220

210

148

$’000

5,123

1,247

50

53

9,337

6,473

2021

2020

$’000

$’000

273

216

150

(9)

-

4

33

667

120

256

(803)

(36)

9

-

34

(420)

ANNUAL REPORT 2021Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

9.   Tax

The major components of income tax expense for the years ended 31 March 2021 and 2020 are:

29

(a)   Consolidated Statement of Comprehensive 
Income:
Current income tax:

Current income tax expense 

Withholding tax not recognised

Income tax reported in the consolidated statement of 
comprehensive income

(b)   Current tax assets and liabilities

RWT receivable

Current tax payable

2021

$’000

2020

$’000

(66)

(164)

(230)

(74)

(134)

(208)

2021

2020

$’000

$’000

(2)

25

23

(67)

45

(22)

(c)   Reconciliation of income tax expense to net (loss)/profit before tax:

2021

2020

Net (loss)/profit before tax

At the New Zealand statutory income tax rate of 28%

Non-deductible expenses

Future benefit of tax losses not recognised

Effect of difference in overseas tax rates 

Foreign withholding tax expenses

Income tax expense reported in the consolidated statement  
of comprehensive income

(d)   Deferred Tax 

$’000

(7,700)

2,156

(493)

(1,758)

29

(164)

$’000

1,215

(340)

(280)

541

5

(134)

(230) 

(208)

The Group has estimated gross tax losses of $21.6m at balance date (2020: $16.8m).  These are subject to con-

firmation by the Inland Revenue Department and subject to meeting the requirements of the 2007 Income Tax 

Act. Unrecognised deferred tax assets arising from these tax losses are $6m measured at 28% (2020: $4.8m).  

ANNUAL REPORT 2021 
30

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(d)   Deferred Tax (continued) 

The analysis of deferred tax assets and deferred tax liabilities is as follows:

At 1 April 2019

Recognised in profit and loss

At 31 March 2020

At 1 April 2020

Recognised in profit and loss

At 31 March 2021

(e)   Imputation Credit Account Balances

Balance as at 31 March

10.   Cash and cash equivalents

Cash and cash and cash equivalents

Denominations in:

New Zealand Dollars

United States Dollars

Australian Dollars

Japanese Yen

Great British Pounds

11.   Term deposits

Term deposits

Intangible 
assets

Provisions 
& accruals

$’000

(652)

169

(483)

(483)

6

(477)

$’000

(63)

(84)

(147)

(147)

73

(74)

Tax 

losses

$’000

715

(85)

630

630

(79)

551

2021

$000

2

Total

$’000

-

-

-

-

-

-

2020

$000

67

2021

2020

$’000

40,214

40,214

36,747

386

2,057

983

41

$’000

11,205

11,205

8,202

2,749

65

160

29

40,214

11,205

2021

2020

$’000

$’000

2,139

2,139

3,014

3,014

Term deposits are held with the group’s bankers, made for varying periods depending on the immediate cash 
requirements of the Group, and earn interest at the respective term deposit rates. 

All term deposits are denominated in New Zealand dollars.

ANNUAL REPORT 2021 
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

12.   Trade and other receivables

Accounts receivable 

Provision for expected credit loss

Accrued Income

Sales tax receivable

Prepayments and other receivables

The aging profile of Accounts receivable are as follows:

  Current

  30-59

  60-89

  90 days and older

31

2021

2020

$’000

$’000

3,051

4,341

-

66

77

550

3,744

1,633

233

1,137

48

3,051

(9)

-

116

736

5,184

2,174

444

1,267

456

4,341

The aging profile above does not necessarily reflect whether an amount is past due and potentially impaired, as 
customer credit terms vary. Of the accounts receivable total of $3,051m, $1,418m is showing as past due (2020: 
$2.167m) however based on overseas payment patterns this is considered normal.

The Group’s historical credit loss experience does not justify a significant provision for expected credit loss.

Accounts receivable are split into revenue categories as follows:

  License revenue

  Consulting revenue 

2,021

1,030

3,051

3,435

906

4,341

13.   Investments in subsidiaries
The consolidated financial statements of the Group include the following subsidiaries:

Name

Plexure Limited

VMob IP Limited

VMob UK Limited

Plexure USA Limited 

Plexure KK

Holding 
company

Equity interest

2021

2020

Balance 
date

Country of 
incorporation

Principal 
activity

Plexure Group 
Limited

Plexure Group 
Limited

Plexure 
Limited

Plexure 
Limited

Plexure 
Limited

100% 100% 31 March

New Zealand

Trading entity

100% 100% 31 March

New Zealand

100% 100% 31 March

United 
Kingdom

Holder of IP 
assets

Trading entity

100% 100% 31 March

USA

Trading entity

100% 100% 31 March

Japan

Trading entity

ANNUAL REPORT 202132

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

14.   Property, Plant & Equipment

Leasehold 
Improvements

$’000

Furniture 
& Fittings

$’000

Plant &   
Equipment

Right of 
use asset

$’000

$’000

Cost

At 1 April 2019

Additions

Disposal

At 31 March 2020

Additions

Disposal

At 31 March 2021

Depreciation

At 1 April 2019

Depreciation charge for 
the year

Disposal

At 31 March 2020

Depreciation charge for 
the year

Disposal

At 31 March 2021

Net book value

At 31 March 2020

At 31 March 2021

-

29

-

29

31

-

60

-

(5)

-

(5)

(11)

-

(16)

24

44

113

129

-

242

1

(14)

229

(42)

(69)

-

(111)

(60)

13

(158)

131

71

366

333

(5)

694

168

(170)

692

(241)

(138)

4

(375)

(180)

166

(389)

319

303

Total

$’000

479

2,749

(5)

3,223

200

(184)

3,239

(283)

(432)

4

(711)

(627)

179

(1,159)

-

2,258

-

2,258

-

-

2,258

-

(220)

-

(220)

(376)

-

(596)

2,038

1,662

2,512

2,080

Leased assets are presented in Plant and Equipment (office equipment) and Right of use asset (office lease).

15.    Intangible Assets

Cost

As at 1 April 2019 

Additions – internally  developed 

As at 31 March 2020 

Additions – internally  developed 

Additions – externally  developed

As at  31  March 2021

Core Platform

Mobile Platform

$’000

10,150

2,357

12,507

2,671

344

15,522

$’000

1,017

232

1,249

133

-

1,382

Total

$’000

11,167

2,589

13,756

2,804

344

16,904

ANNUAL REPORT 2021Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(6,895)

(1,715)

(8,610)

(1,790)

(10,400)

3,897

5,122

15.    Intangible Assets (continued)

Amortisation

As at 1 April 2019

Amortisation charge for the year

As at 31 March 2020

Amortisation charge for the year 

As at 31 March 2021

Net book value

As  at  31 March  2020

As at 31 March 2021

16.   Trade and other payables

Accounts payable 

Accruals

Staff social security and tax payable

Normal credit terms are 20th of the following month.

17. Deferred revenue

Deferred license revenue

Deferred consulting revenue

33

(7,912)

(1,745)

(9,657)

(1,965)

(11,622)

4,099

5,282

2020

$’000

846

1,594

382

2,822

2020

$’000

5,351

591

5,942

(1,017)

(30)

(1,047)

(175)

(1,222)

202

160

2021

$’000

936

2,558

553

4,047

2021

$’000

4,966

90

5,056

18. Share capital, treasury stock and share based payment reserve

All shares are ordinary shares, they have been issued as fully paid and have no par value. Fully paid ordinary 

shares carre one vote per share, carry a right to dividends and a pro-rata share of net assets on a wind up.

ANNUAL REPORT 202134

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(a)   Share capital and treasury stock

Balance as at 1 April 2019

Shares

125,551,263

$’000

31,288

Shares issued by way of private placement in April 2019 (1)

13,795,311

5,387

Shares issued by way of exercising of share options in June 2019

Shares issued by way of exercising of share options in July 2019

Shares issued by way of exercising of share options in October 2019

5,440

113,313

3,333

Shares issued by way of exercising of share options in January 2020

469,998

3

50

1

87

Balance as at 31 March 2020

139,938,658

36,816

Shares issued by way of exercising of share options in May 2020

Shares issued by way of exercising of share options in June 2020

Shares issued by way of exercising of share options in August 2020

Shares issued by way of placement on ASX in November 2020 (net of 
capital raising costs) (2)

Shares issued by way of share purchase plan in November 2020 (3)

Shares issued by way of exercising of share options in November 2020

Shares issued by way of exercising of share options in January 2021

Shares issued by way of exercising of share options in February 2021

Shares issued by way of exercising of share options in March 2021

16,666

423,333

6,666

26,548,673

4,166,666

1,321,224

153,333

271,519

595,291

4

174

1

29,670

5,000

419

46

80

173

Balance as at 31 March 2021

173,442,029

72,383

(1)  On 2 April 2019 McDonald’s Corporation purchased a stake of 9.9% of Plexure for $5.4m representing a 15% 

premium over the volume-weighted average price of Plexure shares during March 2019, 

(2)  On 25 November 2020 a foreign exempt listing of Plexure on ASX has commenced. Together with the listing 
a private placement of $31.6m ($29.7m net of capital raising costs) or 26,548,673 new shares was made.  
(3)  On 27 November 2020 Plexure issued new shares via a share purchase plan. Total of 4,166,666 was issued 

at a price of $NZ1.20 for total consideration of $5m.

(b)   Share based payment reserve

The share based payment reserve is used to record the accumulated value of unexercised share 
options and vested share rights which have been recognised in the statement of comprehensive 
income. As at balance date executives and employees have options over 5,382,114 shares (2020: 
7,900,687).

Balance at the beginning of year

Share based payment

Writeback of share based payment expired but not vested

Options not exercised written to retained earnings

Options exercised 

Balance at the end of year

2021

$’000

624

294

(77)

(2)

(267)

572

2020

$’000

415

290

(34)

(20)

(27)

624

ANNUAL REPORT 202135

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

(c)   Foreign currency translation reserve

Exchange differences relating to the translation of the results and net assets of the Group’s foreign operations 
from their functional currencies to the Group’s presentation currency (i.e. New Zealand dollars) are recognised 
directly in other comprehensive income and accumulated in the foreign currency translation reserve. Exchange 
differences previously accumulated in the foreign currency translation reserve (in respect of translating the net 
assets of foreign operations) are reclassified to profit or loss on the disposal of the foreign operation.

Balance at the beginning of year

Exchange differences arising on translating the foreign operations

Balance at the end of year

(d)   Share based payments

2021

$’000

244

(156)

88

2020

$’000

132

112

244

In August 2012 the Group established a share option plan that entitles selected employees, contractors and 
executives to purchase shares in the Company.  In accordance with the terms of issue of the options, holders 
are entitled to acquire shares at the price determined at the time the options were issued.  All options are to be 
delivered by physical delivery of shares.  Terms and conditions of outstanding grants are as follows: 

Grant date

02/12/2016

06/09/2017

10/01/2018

19/06/2018

04/09/2018

20/11/2018

17/12/2018

28/05/2019

06/12/2019

30/04/2020

Total options issued

Personnel entitled

Number of instruments

Key executives and staff

Key executives

Key executives and staff

Staff

Key executives 

Staff

Key executives and staff

Staff

Key executives 

Key executives

270,000

1,000,000

13,335

16,668

2,333,334

45,000

343,500

20,000

250,000

1,090,277

5,382,114

All share options vest in three equal tranches, one third on each of the first, second and third anniversaries of the 
grant. The contractual life of all options is 5 calendar years from the date of issue.

The number and average exercise price of the share options are as follows:

Outstanding at 1 April

Exercised during the year

Granted during the year

Forfeited during the year

Lapsed during the year

Outstanding at 31 March

Weighted 
average 
exercise price

0.23

0.61

0.41

2021

Number  
of options

7,900,687

(2,788,032)

1,341,138

(1,071,679)

-

5,382,114

Weighted 
average 
exercise price

0.19

0.79

0.21

0.45

2020

Number  
of options

8,805,440

(592,084)

484,000

(766,669)

(30,000)

7,900,687

ANNUAL REPORT 202136

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

The fair value of services received in return for the share options granted is based on the fair value of share 
options granted measured using a Black Scholes model with the following inputs:

Issue Date

30/04/20

6/12/19

28/05/19

17/12/18

20/11/18

Estimated fair value per 
option at grant date

28.41 cents

39.33 cents

29.49 cents

11.0 cents

9.7 cents

Exercise price per share

60.99 cents

83.0 cents

62.2 cents

23.25 cents

20.65 cents

Expected volatility

Option life from date of 
grant

Risk free interest rate

50%

50%

50%

50%

50%

5 years

5 years

5 years

5 years

5 years

0.76%

1.70%

1.70%

1.70%

1.70%

Issue Date

4/09/18

19/06/18

10/01/18

06/09/17

02/12/16

Estimated fair value per option 
at grant date

8.9 cents

9.8 cents

9.5 cents

5.4 cents

11.8 cents

Exercise price per share

18.8 cents 20.75 cents

19.3 cents 

11.0 cents

24.0 cents

Expected volatility

Option life from date of grant

Risk free interest rate

50%

5 years

1.70%

50%

5 years

1.70%

50%

5 years

4.00%

50%

5 years

4.00%

50%

5 years

4.00%

Expected  volatility  was  estimated  by  reference  to  the  volatility  of  listed  equity  securities  for  businesses  of  a 
similar nature to the Group operating in the technology industry and Plexure’s own volatility.

19. (Loss)/Earnings Per Share

The loss of $7.9m (2020: profit $1m) for the year represented by (loss)/earnings per share shown below based 
on weighted average ordinary shares on issue during the year.

Weighted average ordinary shares issued

Weighted average potential ordinary shares

Weighted average number of ordinary shares for diluted (loss)/
earnings per share

2021

2020

151,523,779

139,485,609

7,663,116

7,238,026

159,186,895

146,723,636

Basic (loss)/earnings per share (cents)

Diluted (loss)/earnings per share (cents)

(5.23)

(5.23)

0.72

0.69

Note that the options are not considered dilutive in terms of calculating earnings per share, as a loss was 

recorded in 2021.

20.   Accumulated losses

Balance at the beginning of year

Share based payments on expired options

Net (loss)/profit for the year

Balance at the end of the year

2021

$’000

(22,690)

2

(7,930)

(30,618)

2020

$’000

(23,717)

20

1,007

(22,690)

ANNUAL REPORT 202137

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

21.   Related Party Transactions

At reporting date, the Directors of the Company controlled 2% (2020: 2%) of the voting shares in the Company.

Phil Norman

Director and Committee fees ($)

Consulting fees ($)

Payables ($)

Shareholding (#)

Shares (%)

Sales to related party ($)

Purchases from related party ($)

Director Fee ($)

Payables ($)

Shareholding (#)

Shares (%)

Director Fee ($)

Payables ($)

Shareholding (#)

Shares (%)

Director Fee ($)

Sharon Hunter

Brian Russell 

Craig Herbison 

2021

2020

95,000

30,000

9,129

72,500

20,000

20,633

3,194,405

3,194,405

1.84

174,039

629,935

50,000

4,792

-

-

2.28

173,517

63,259

42,500

4,792

-

-

50,000

5,373

42,500

4,792

-

-

-

-

-

-

Salary and bonus (CEO) ($)

647,216

717,002

Robert Bell

Director and Committee fees ($)

Shareholding (#)

Shares (%)

Jack Matthews

Payables ($)

Shareholding (#)

Shares (%)

Consulting fees ($)

Director Fee ($)

Payables ($)

Shareholding (#)

Shares (%)

Consulting fees relate to ASX Initial Public Offering.

-

-

-

-

60,000

5,000

46,722

5,000

-

-

10,000

50,000

4,167

-

-

-

-

-

30,833

4,167

-

-

ANNUAL REPORT 202138

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

Key management personnel and director transactions

Key  management  personnel  are  defined  as  those  persons  having  authority  and  responsibility  for  planning, 
directing and controlling the activities of the Group, directly or indirectly and include the Chief Executive and his 
direct reports.

In  addition  to  their  fees  and  salaries,  the  Group  also  provides  non-cash  benefits  to  executive  officers  in  the 
form of share options (refer Note 18).  No share options provided to Directors. The following table summarises 
remuneration paid to key management personnel and directors:

Directors’ fees (1)

Directors’ consulting fee

Exec team salary and bonus

Share based payments 

2021

$’000

305

40

2,351

230

2,926

2020

$’000

235

20

2,174

221    

2,650

(1)  Directors’ fees differ to the amount in the consolidated statement of comprehensive income as that figure 

includes directors and officers insurance.

22.   Lease liabilities

The maturity of the lease liabilities is as follows:

Less than one year

One to two years

Two to three years

Three to four years

Four to five years

More than five years

2021

$’000

392

413

437

464

202

-

2020

$’000

369

392

413

437

464

203

1,908

2,278

The total interest expense on lease liabilities for the year ended 31 March 2021 amounted to $127,237 (2020: 
$69,384).

As at 31 March 2021, the undiscounted lease liability is $2,177,788 (2020: $2,673,801).

23.   Contingencies

There were no material contingent assets at 31 March 2021 (2020: $Nil). There is a contingent liability of $508,000 

in respect of office lease guarantee and a further $75,000 in relation to the NZX bond (2020: $583,000).

ANNUAL REPORT 202139

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

24.   Segmental reporting

The Chief Executive and members of the executive management team are the Group’s chief operating decision 
makers.  They have determined that based on the information they use for the purposes of allocating resources 
and assessing performance, the Group itself forms a single operating segment, the development and deploy-
ment of a mobile engagement software with consulting services on campaigns and where required paid tech-
nology development work. The segment result is reflected in the financial statements.

The Group operated principally in Asia, Australasia, North America, Latin America and Europe during the year 
ended 31 March 2021.  Revenue from contracts with customers by geographical location is as follows:

Asia

Australasia

North America

Latin America

Europe

2021

$’000

13,398

467

7,451

188

7,646

29,150

2020

$’000

12,248

761

4,841

207

7,194

25,251

All material non-current assets are held within New Zealand. We note that one customer contributes over 10% 
of our revenues.

25.  Reconciliation of Operating Cash Flows 

Reconciliation from the net (loss)/profit after tax to the net cash from operating activities.

Net (loss)/profit after tax

Adjustments for non-cash items

Amortisation 

Depreciation

Recognition of share based payments

Loss on disposal

Interest accrued on lease liabilities

Other

Movements in working capital

Decrease/(Increase) in trade and other receivables

Increase in trade payables and accruals

(Decrease)/Increase in deferred revenue

Net cash (outflow)/inflow from operating activities

2021

$’000

(7,930)

1,965

627

217

4

127

-

2,940

1,462

1,248

(886)

1,824

(3,166)

2020

$’000

1,007

1,745

432

256

-

69

2

2,504

(2,557)

1,478

2,054

975

4,486

ANNUAL REPORT 202140

Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

26.   Financial Risk Management

The Group is subject to a number of financial risks including liquidity risk, credit risk and market risk. The Group 
does not enter into or trade financial instruments, including derivative financial instruments, for speculative pur-
poses. Specific risk management objectives and policies set out below:

(a)   Capital Risk Management

The Group manages its capital to ensure that the Group will be able to continue as a going concern while max-
imising the return to stakeholders through the optimisation of debt and equity.

The capital structure of the Group consists of issued capital, equity reserves and accumulated losses as dis-
closed in Notes 18 and 20.

The Group’s Board of Directors reviews the capital structure on a regular basis.

The Group is not subject to externally imposed capital requirements.

The Groups overall strategy remains unchanged from prior years.

(b)   Interest Rate Risk

The Group has no significant interest bearing assets or liabilities and operating cashflows are substantially inde-
pendent of changes in market interest rates in interest bearing financial assets or liabilities. 

(c)   Foreign Exchange Risk

The  Group  faces  the  risk  of  movements  in  foreign  currency  exchange  rates  against  the  New  Zealand  dollar. 
During the year ended 31 March 2021, the Group’s transactions were in New Zealand dollars, Australian dollars, 
United States dollars, Japanese Yen, Euro and Pound Sterling. As a result, the Group’s consolidated statement 
of comprehensive income and consolidated statement of financial position can be affected by movements in 
exchange rates.

The table on the following page details the Group’s sensitivity to a reasonably possible (10%) increase or de-
crease in the New Zealand dollar against the relevant foreign currencies. The sensitivity analysis includes only 
outstanding foreign currency denominated monetary items and adjusts their translation at the year end for the 
change in foreign currency rates.

2021

2020

Carrying 
amount

+/- 10% effect 
on profit 
before tax

+/- 10% 
effect on 
equity

Carrying 
amount

+/- 10% effect 
on profit 
before tax

+/- 10% 
effect on 
equity

$’000

$’000

$’000

$’000

$’000

$’000

Financial assets
Cash and cash equivalents

USD

AUD

JPY

GBP

386

2,057

983

41

39

206

98

4

39

206

98

4

2,749

65

160

29

275

275

6

16

3

6

16

3

ANNUAL REPORT 2021Notes to the Consolidated Financial Statements
For the year ended 31 March 2021

41

2021

2020

CONTINUED

Carrying 
amount

+/- 10% effect 
on profit 
before tax

+/- 10% 
effect on 
equity

Carrying 
amount

+/- 10% effect 
on profit 
before tax

+/- 10% 
effect on 
equity

$’000

$’000

$’000

$’000

$’000

$’000

2,963

-

88

333

94

11

8

296

296

-

9

33

9

1

1

-

9

33

9

1

1

3,258

40

1,034

396

30

15

9

326

4

103

326

4

103

40

40

3

1

1

3

1

1

Trade receivables

USD

AUD

JPY

Financial liabilities
Trade payables

USD

AUD

EUR

JPY

(d)   Credit Risk 

Credit risk refers to the risk that a counter-party will default on its contractual obligations resulting in financial 
loss to the Group.  Financial instruments which potentially subject the Group to credit risk, principally consist of 
bank balances and accounts receivable. The Board monitors and manages the exposure to credit risk through 
the ongoing review of aged receivables and their recoverability.  

The maximum exposures to credit risk at balance date are:

Cash, cash equivalents and term deposits

Accounts receivable

2021

$’000

42,353

3,051

2020

$’000

14,219

4,341

At 31 March 2021, the credit risk associated with accounts receivable is considered minor due to the mix of large 
organisations. The Group’s bank accounts are held with reputable banks in New Zealand and overseas. Other-
wise the Group does not have any other concentrations of credit risk. The Group does not require any collateral 
or security to support financial instruments.

(e)   Liquidity Risk Management

Ultimate responsibility for liquidity risk management rests with the Board of Directors, who have built an appro-
priate liquidity risk management framework for the management of the Group’s short, medium and long-term 
funding and liquidity management requirements. The Group manages liquidity risk by maintaining adequate re-
serves by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial 
assets and liabilities.  

27.   Events after reporting period

No material events occurred after the reporting period. 

ANNUAL REPORT 202142

Supplementary Financial Information
For the year ended 31 March 2021

The supplementary financial information does not form part of the financial statements. To assist in understand-
ing the Group’s performance, The Director’s have provided additional disclosure of the Group’s results.

Reconciliation of net (loss)/profit before tax to EBITDA

Net (loss)/profit before tax

Add Back: Interest expense on Lease liabilities

Less: Interest Income

Add Back: Depreciation

Add Back: Amortisation

    EBITDA

2021

$’000

(7,700)

127

(86)

627

1,965

(5,067)

2020

$’000

1,215

69

(238)

432

1,745

3,223

Reconciliation of net (loss)/profit to pro forma Consolidated Statement of Comprehensive Income

Net (loss)/profit after tax

Add bank: Professional services related to ASX Initial Public Offering

Less: Incremental full year ASX listing costs

Pro forma net (loss)/profit after tax

2021

$’000

(7,930)

1,235

(268)

(6,963)

Reconciliation of EBITDA to pro forma Consolidated Statement of Comprehensive Income

EBITDA

Add bank: Professional services related to ASX Initial Public Offering

Less: Incremental full year ASX listing costs

Pro forma EBITDA

2021

$’000

(5,067)

1,235

(268)

(4,100)

2020

$’000

1,007

-

(403)

604

2020

$’000

3,223

-

(403)

2,820

EBITDA is a non-GAAP measure and is defined as earnings before net finance costs, income tax, depreciation 

and amortisation.

ANNUAL REPORT 202143

NZX Governance Report
For the year ended 31 March 2021

Corporate Governance Statement

This corporate governance statement 

demonstrates Plexure’s compliance with the NZX 

Corporate Governance Code. The objective of the 

Board is to enhance shareholder value. The Board 

and management of Plexure are committed to 

ensuring that the Company meets best practice 

by the use of principles that provide guidance on 

appropriate standards and conduct. As the Code 

and the principles set out in it cannot capture 

every situation that might arise, Plexure personnel 

are requested to assess actions and decisions 

against the backdrop of the principles and spirit of 

the Code and always seek to act consistently with 

that.  The Code has been approved by the board of 

governance principles and adheres to high ethical 

directors (the “Board”) of Plexure.

standards.

Plexure is trading on the NZX Main Board. The 

Company commenced quotation on the Australian 

Securities Exchange (“ASX”) in a foreign exempt 

listing on 25 November 2020. Pursuant to ASX 

Listing Rule 1.15.3, the Company confirms that it 

continues to comply with the NZX Main Board 

Listing Rules.

Recommendation 1.2 Financial dealing policy

“An issuer should have a financial product dealing 

policy which applies to employees and directors.”

Plexure is committed to financial integrity and to 

ensuring compliance with all regulatory market 

requirements at all times. Plexure’s Securities 

Trading Policy is a critical part of this commitment 

The Board considers that, as at 31 March 2021, the 

and of ensuring every member of the Plexure 

Company complied with the recommendations set 

team is aware of their obligations and legal 

by the NZX Corporate Governance Code 2020.

requirements for trading in Plexure securities. 

Principle 1: Code of Ethical Behaviour

“Directors should set high standards of ethical 

behaviour, model this behaviour and hold 

management accountable for these standards 

being followed throughout the organisation.”

Recommendation 1.1 Code of Ethical Behaviour

All of Plexure’s policies are owned by the board 

or a board delegate and are regularly reviewed. 

The Plexure Securities Trading Policy was last 

reviewed in January 2020.

Principle 2: Board composition and 

Performance

“To ensure an effective board, there should be 

a balance of independence, skills, knowledge, 

“The board should document minimum standards 

experience and perspectives.” 

of ethical behaviour to which the issuer’s directors 

and employees are expected to adhere.”

The Plexure Code of Ethics (the “Code”) is 

fundamental to the way that Plexure Group Limited 

(“Plexure” or the “Company”) does business and 

it is published on our website.  The purpose of 

the Code is to ensure high standards of ethical 

conduct. The Code aims to achieve this purpose 

Recommendation 2.1 Written Board Charter

“The board of an issuer should operate under 

a written charter which sets out the roles and 

responsibilities of the board. The board charter 

should clearly distinguish and disclose the 

respective roles and responsibilities of the board 

and management.” 

ANNUAL REPORT 202144

NZX Governance Report
For the year ended 31 March 2021

Recommendation 2.1 Written Board Charter 

potential candidates are recruited based on the 

(continued)

specific skill set they can bring to the Board. The 

candidate will be interviewed by the Chair and a 

The Plexure Board Charter sets out how the 

sub-committee of the Board. They will be subject 

board exercises and discharges its powers and 

to checks on their character, education, criminal 

responsibilities, including through committees 

and bankruptcy history. 

established by the board. The Charter defines and 

prescribes the relationship between the board, 

Recommendation 2.3 Written agreements with 

the CEO, and the executive team. 

each director 

The Board has statutory responsibility for the 

affairs and activities of the Company, which 

in practice is achieved through delegation to 

the Chief Executive Officer of the day-to-day 
leadership and management of the Company. 

Recommendation 2.2 Nominating and 

appointing directors to the board.

“Every issuer should have a procedure for the 

nomination and appointment of directors to the 

board.”

Plexure’s procedures for the nomination and 

appointment of directors are covered by the 

remuneration committee. One third of the 

Directors stand for re-election at each AGM 

“An issuer should enter into written agreements 

with each newly appointed director establishing 

the terms of their appointment.” 

Plexure’s Directors enter into a written agreement 

establishing the terms of their appointment, 

including Plexure’s expectations for the role of 

director. 

Recommendation 2.4 Information on directors 

“Every issuer should disclose information about 

each director in its annual report or on its website, 

including a profile of experience, length of service, 

independence and ownership interests and 

director attendance at board meetings.” 

(as per the Board Charter). From time to time 

Profiles of each director’s experience can be 

Plexure will seek new Directors for its Board. The 

found on the website.

Phil Norman 
Chair – Independent 

Craig Herbison
Executive Director 

23 August 2012 (8 years, 7 months)

19 June 2018 (2 years, 9 months)

Brian Russell 
Independent 

Sharon Hunter
Independent 

 27 Oct 2017 (3 years, 5 months)

27 November 2015 (5 years, 4 months)

Robert Bell 
Independent 

8 April 2019 (2 years)

Jack Matthews
Independent 

1 July 2019 (1 year, 9 months)

ANNUAL REPORT 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
45

NZX Governance Report
For the year ended 31 March 2021

Directors disclosed the following relevant interests in shares as at 31 March 2021:

Director

Phil Norman 

Beneficially

Associated Persons

3,194,405

9,362

Recommendation 2.5 Diversity Policy

“An issuer should have a written diversity policy which includes requirements for the board or a relevant com-
mittee of the board to set measurable objectives for achieving diversity (which, at a minimum, should address 
gender diversity) and to assess annually both the objectives and the entity’s progress in achieving them. The 
issuer should disclose the policy or a summary of it.” 

Plexure is committed to creating and maintaining an inclusive and collaborative workplace culture by recognis-
ing the values of a diverse and skilled workforce. This commitment extends to all areas of its business and is 
encompassed in Plexure’s diversity policy which is available on our website.

As at 31 March 2021, the gender balance of the Company’s directors, officers and all employees and contractors 
were as follows:

2021

2020

Female

Male

Total

Female

Male

Total

Directors

Executive

Employees & contractors

Total (including directors)

Percentage

1

0

41

42

27%

5

4

104

113

73%

6

4

145

155

1

2

30

33

100%

23%

5

3

103

111

77%

6

5

133

144

100%

The gender balance remains an area of focus within the company. 

As at 31 March 2021, the ethnical balance of the Company’s directors, officers and all employees and contrac-
tors were as follows:

2021

2020

Directors 
and 
Executives

Employees 
and 
contractors

Total

Directors 
and 
Executives

Employees 
and 
contractors

Total

NZ European

Asian

Middle Eastern

European

American

Total

10

-

-

-

-

10

35

80

2

19

9

145

45

80

2

19

9

155

11

-

-

-

-

11

35

73

4

10

11

133

46

73

4

10

11

144

Plexure’s Directors also believe that diversity goes beyond gender and ethnicity and that diversity is the key to 
succeeding in the fast-changing world.

ANNUAL REPORT 202146

NZX Governance Report
For the year ended 31 March 2021

Recommendation 2.6 Director training 

of the board at Plexure, and Craig Herbison is the 

“Directors should undertake appropriate training to 

remain current on how to best perform their duties 

as directors of an issuer.” 

Plexure is committed to the ongoing development 

of the board however during the year ended 31 

March 2021 Plexure did not organise any group 

CEO at Plexure. 

Principle 3: Board committees

“The board should use committees where this will 

enhance its effectiveness in key areas, while still 

retaining board responsibility.” 

training for Directors. Directors of their own 

Recommendation 3.1 Audit committee 

accord attended sessions on their statutory 

requirements.

Recommendation 2.7 Performance 

“An issuer’s audit committee should operate 

under a written charter. Membership on the audit 

committee should be majority independent and 

comprise solely of non-executive directors of the 

“The board should have a procedure to 

issuer. The chair of the audit committee should not 

regularly assess director, board and committee 

also be the chair of the board.”  

performance.” 

As per Plexure’s charter the Board reviews its 

written charter and is made up of independent 

performance as a whole on an annual basis. 

directors. The Chair of the ARC is not the Chair of 

Plexure’s Audit and Risk Committee (ARC) has a 

Performance reviews of individual Directors will 

the Board. 

be undertaken as required and determined by 

the Board. Plexure has its next scheduled Board 

Current members: Robert Bell (Chair), Phil Norman, 

review in August 2021. 

Sharon Hunter.

Recommendation 2.8 Independent Directors 

The role of the ARC is defined in the ARC Charter. 

“A majority of the board should be independent 

directors.”

The majority of Plexure’s Board of Directors 

consists of independent directors.

Recommendation 2.9 Chair and CEO 

The purpose of the ARC is to provide a specific 

governance focus on enterprise risks and the 

financial management, accounting, audit and 

reporting of Plexure and its subsidiaries. 

Recommendation 3.2 Employees attend audit 

committee 

“Employees should only attend audit committee 

“An issuer should have an independent chair of the 

meetings at the invitation of the audit committee.” 

Board. If the chair is not independent, the chair and 

the CEO should be different people.” 

Plexure’s employees only attend ARC meetings at 

the invitation of the Audit and Risk Committee. The 

Plexure’s Board Charter states that the Chair is 

Chief Financial Officer, the Financial Controller and 

separate from the CEO. Phil Norman is the Chair 

the Auditors are regular invitees to these meetings.

ANNUAL REPORT 202147

NZX Governance Report
For the year ended 31 March 2021

Recommendation 3.3 Remuneration committee 

to have any other board committees as standing 

board committees. All committees should operate 

“An issuer should have a remuneration committee 

under written charters. An issuer should identify 

which operates under a written charter (unless 

the members of each of its committees, and 

this is carried out by the whole board). At least a 

periodically report member attendance.” 

majority of the remuneration committee should be 

independent directors. Management should only 

Plexure has no other committees. 

attend remuneration committee meetings at the 

Attendance at board meetings 

invitation of the remuneration committee.” 

Plexure’s Remuneration Committee has a 

meetings:

Directors attended the following total number of 

written charter which is available on the website. 

Plexure’s remuneration committee is made up of 

independent directors. 

Current members: Phil Norman (Chair), Sharon 

Hunter, Brian Russell, Jack Matthews.

The remuneration committee approves 

Phil Norman 

Sharon Hunter 

Brian Russell 

Craig Herbison 

Robert Bell 

Jack Matthews   

12 of 13

13 of 13

13 of 13

13 of 13

13 of 13

13 of 13

performance criteria and remuneration for the 

Recommendation 3.6 Protocols for takeover offer 

CEO and recommends incentive payment or other 

adjustments to CEO remuneration to the board, 

taking into account the CEO’s performance review 

with the board. 

Recommendation 3.4 Nomination committee 

“The board should establish appropriate protocols 

that set out the procedure to be followed

if there is a takeover offer for the issuer including 

any communication between insiders and the 

bidder. It should disclose the scope of independent 

advisory reports to shareholders. These protocols 

“An issuer should establish a nomination 

should include the option of establishing an 

committee to recommend director appointments 

independent takeover committee, and the 

to the board (unless this is carried out by the whole 

likely composition and implementation of an 

board), which should operate under a written 

independent takeover committee.” 

charter. At least a majority of the nomination 

committee should be independent directors.”

Plexure has a takeover protocol that has been 

prepared by an external advisor that outlines all the 

Plexure does not have a separate nomination 

appropriate procedures if a takeover offer has been 

committee. The Board as a whole undertakes the 

received.  

role of nominations committee given the size of the 

company. 

Principle 4: Reporting and disclosure

Recommendation 3.5 Other committees 

“The board should demand integrity in financial and 

non-financial reporting, and in the timeliness and 

“An issuer should consider whether it is appropriate 

balance of corporate disclosures.” 

ANNUAL REPORT 2021 
 
 
 
 
48

NZX Governance Report
For the year ended 31 March 2021

Recommendation 4.1 Continuous disclosure 

“An issuer’s board should have a written 

continuous disclosure policy.” 

include forward looking assessment, and align with 

key strategies and metrics monitored by the board.”

The ARC plays a central role in Plexure’s 

commitment to transparent reporting of its financial 

Plexure is committed to notifying the market 

and non-financial performance. The ARC Charter 

through full and fair disclosure to the NZX of any 

clearly defines the roles of the board, the ARC, the 

material information related to its business required 

executive, and external auditors. 

by applicable listing rules. The Market Disclosure 

Policy assists the Board with the need to keep 

Plexure’s investors and markets informed through 

Financial reporting 

a timely, clear and balanced approach which 

The executive is responsible for implementing and 

communicates both positive and negative news. 

maintaining appropriate accounting and financial 

Plexure has appointed its Chief Financial Officer 

reporting principles, policies, and internal controls 
designed to ensure compliance with accounting 

(CFO) as the Disclosure Officer. The CEO and the 

standards and applicable laws and regulations. 

executive team are required to provide all material 

information to the Disclosure Officer. 

Plexure’s external auditor, Deloitte, is responsible 

Recommendation 4.2 Make key documents 

and review in line with applicable auditing and 

for planning and carrying out each external audit 

available 

“An issuer should make its code of ethics, 

board and committee charters and the policies 

recommended in the NZX Code, together with any 

other key governance documents, available on its 

website.” 

review standards. Deloitte is accountable to 

shareholders through the ARC and the Board 

respectively. The Board retains overall responsibility 

for financial reporting. 

The ARC makes sure that it and the full Board 

are sufficiently informed about good-practice 

financial reporting and Plexure’s operations to 

Plexure’s Code of Conduct, board and committee 

know whether financial reporting is fit for purpose. 

charters, and other policies recommended in the 

This means it represents a balanced viewpoint, 

NZX Code, together with other key governance 

is factual and complete, and is effectively 

documents are available on Plexure’s website. 

implemented. 

Recommendation 4.3 Financial reporting 

Non-Financial reporting

“Financial reporting should be balanced, clear and 

objective. An issuer should provide non- financial 

disclosure at least annually, including considering 

environmental, economic, and social sustainability 

factors and practices. It should explain how 

Plexure has not adopted environmental, social 

and governance reporting.

Principle 5: Remuneration 

operational or non-financial targets are measured. 

“The remuneration of directors and executives 

Non-financial reporting should be informative, 

should be transparent, fair and reasonable.” 

ANNUAL REPORT 202149

NZX Governance Report
For the year ended 31 March 2021

Directors remuneration received in FY21

Board Fees

Salary, Bonus and Consultancy fees

Phil Norman (Chair)

Sharon Hunter

Brian Russell

Craig Herbison

Robert Bell

Jack Matthews

95,000

50,000

50,000

-

60,000

50,000

30,000

-

-

647,216

10,000

-

Recommendation 5.1 Director remuneration 

Remuneration of directors 

“An issuer should recommend director 

remuneration to shareholders for approval in a 

transparent manner. Actual director remuneration 

should be clearly disclosed in the issuer’s annual 

report.” 

None of the directors are entitled to any 
remuneration from Plexure other than directors’ 

fees and reasonable travel, accommodation, 

and other expenses incurred in the course 

of performing duties or exercising powers 

as directors. No directors are entitled to any 

The last director remuneration review was 

retirement benefits. 

proposed for shareholder vote at the Annual 

Meeting in September 2020. The review 

indicated the pool should be increased to 

$500,000 per year, shareholder approval was 

achieved.

Recommendation 5.2 Remuneration policy for 

directors and officers 

“An issuer should have a remuneration policy 

for remuneration of directors and officers, which 

outlines the relative weightings of remuneration 

components and relevant performance criteria.” 

Remuneration of Plexure employees including 

executives 

Plexure provides the opportunity for the 

employees to receive, where performance 

merits, a total remuneration package for 

equivalent market-matched roles. Plexure’s 

Remuneration Committee reviews the 

annual performance appraisal outcomes for 

all Executive Team members, including the 

Chief Executive Officer. The review takes into 

account external benchmarking to ensure 

competitiveness with comparable market 

Plexure’s Board and Executive remuneration policy 

peers, along with consideration of an individual’s 

which is published on Plexure’s website sets out 

performance, skills, expertise and experience. 

policies which are designed to be fair, simple and 

transparent. It is designed to promote a high-

Total remuneration is made up of three 

performance culture and to align remuneration to 

components being: fixed remuneration, short-

the development and achievement of strategies 

term performance-based cash remuneration 

and business objectives to create sustainable 

and long-term performance-based equity 

value for shareholders. 

remuneration. 

ANNUAL REPORT 202150

NZX Governance Report
For the year ended 31 March 2021

Fixed Remuneration

of the CEO and the executive team against 

established objectives. 

Fixed remuneration consists of base salary and 

benefits where applicable (generally based on 

All of Plexure’s permanent employees, including 

local requirements). 

management, have undertaken performance 

Short-Term Incentive 

Short-term incentives (STI) are at-risk 

reviews in 2021. 

Plexure’s employee remuneration tables

payments designed to motivate and reward for 

The data in this section relates to Plexure 

performance, typically in that financial year. The 

permanent employees only.

target value of an STI payment is set annually, 

usually as a percentage of the executive’s base 

Plexure notes the high proportion of employees 

salary. The relevant percentage ranges from 

earning above $100,000 reflects Plexure’s 

20% to 50%. 

Long Term Incentives - Options 

business model and the demand for skill staff 

particularly in the Technology sector.

During the period employees, including 

In August 2012, the Group established a share 

executive directors, within the Group received 

option plan that entitles employees to purchase 

annualised remuneration, termination payments 

shares in the Company. In accordance with the 

and benefits which exceeded $100,000 as 

terms of issue of the options, holders are entitled 

follows:

to acquire shares at the price determined at the 

time the options were issued. 

The granting of options is designed to align the 

rewards for Executive Team members with the 

enhancement of shareholder value over a multi-

year period. The options vest over three years 

and must be exercised within five years. 

The number of options granted to the Executive 

team is determined by the Board. 

Evaluating performance 

Plexure’s Executive will evaluate staff 

performance at year end.  The board is 

responsible for monitoring the performance 

ANNUAL REPORT 2021 
 
51

NZX Governance Report
For the year ended 31 March 2021

Plexure’s employee remuneration tables (continued)

$100-$110,000

$110-$120,000

$120-$130,000

$130-$140,000

$140-$150,000

$150-$160,000

$160-$170,000

$170-$180,000

$180-$190,000

$190-$200,000

$200-$210,000

$230-$240,000

$240-$250,000

$250-$260,000

$260-$270,000

$280-$290,000

$300-$310,000

$340-$350,000

$360-$370,000

$380-$390,000

$410-$420,000

$470-$480,000

$640-$650,000

$710-$720,000

2021

2020

NZ Entity

Intl Entity

Total

NZ Entity

Intl Entity

Total

15

14

5

9

5

3

6

4

-

-

-

1

-

-

-

-

-

1

-

-

1

1

1

-

1

1

-

1

-

1

-

1

-

1

2

-

2

-

-

-

-

-

-

-

-

-

-

-

16

15

5

10

5

4

6

5

-

1

2

1

2

-

-

-

-

1

-

-

1

1

1

-

3

7

3

3

4

4

2

1

1

-

1

-

-

1

1

1

-

-

-

1

-

-

-

1

1

-

-

1

-

-

-

-

-

-

1

-

-

-

-

-

1

-

1

-

-

-

-

-

4

7

3

4

4

4

2

1

1

-

2

-

-

1

1

1

1

-

1

1

-

-

-

1

66

10

76

34

5

39

Recommendation 5.3 CEO remuneration

“An issuer should disclose the remuneration arrangements in place for the CEO in its annual report. This should 

include disclosure of the base salary, short term incentives and long-term incentives and the performance criteria 

used to determine performance based payments.” 

In FY21, Craig had a base salary of $500,000 per annum. The base salary is reviewed annually with effect from 1 

April each year. In addition to his base salary, he may also be paid an annual Short-Term Incentive (STI) payment 

with an on-target value of 50 percent of his base salary. Payment of an STI is at the board’s discretion and is 

assessed in the first quarter of each financial year, based on business performance in the previous financial year. 

Craig is also entitled to share options. The size of the package of options is determined by the Remuneration 

Committee. For further information on the CEOs salary see the additional NZX disclosures.

ANNUAL REPORT 2021 
52

NZX Governance Report
For the year ended 31 March 2021

Principle 6: Risk management  

“Directors should have a sound understanding of 
the material risks faced by the issuer and how to 
manage them. The Board should regularly verify 
that the issuer has appropriate processes that 
identify and manage potential and material risks.”

Recommendation 6.1 Risk management 
framework 

“An issuer should have a risk management 
framework for its business and the issuer’s board 
should receive and review regular reports. An 
issuer should report the material risks facing the 
business and how these are being managed.”

Plexure’s risk management policy is published 
on its website. Plexure has a number of risk 
management policies, as well as related internal 
compliance systems that are designed to: 

1.  optimise the return to, and protect the 

interests of stakeholders; 

2.  safeguard Plexure’s assets and maintain its 

reputation; 

3. 

improve Plexure’s operating performance; 
and 

4. 

fulfil Plexure’s strategic objectives. 

The risk management approach focuses on 
management of the following material business 
risks: 

1.  Operating risks; 

2.  Financial risks; 

3.  Organisational risks; and 

4.  Corporate risks. 

The Board is ultimately responsible for 
overseeing the effectiveness of the risk 
management system, and the adequacy of 

the internal compliance and controls, which it 
believes should be monitored and managed on 
a continuing basis. Plexure has in place number 
of mechanisms and internal controls intended to 
identify and manage areas of material business 
risk. 

The Audit and Risk Committee (ARC) is 
responsible for oversight, monitoring, and 
reviews. The CEO is responsible for promoting 
a culture of proactively managing risks and 
reporting to the ARC. 

Recommendation 6.2 Health and safety risks 

“An issuer should disclose how it manages its 
health and safety risks and should report on 
their health and safety risks, performance and 
management.”

Plexure has appointed an internal health and 
safety officer who receives appropriate training 
on an ongoing basis. Plexure maintains a risk 
register and the Board receives an updated risk 
register and report on a monthly basis at the 
Board meeting.

Due to the size and nature of Plexure’s business 
and associated health and safety risks we 
do not currently report externally on Health & 
Safety.

Principle 7:  Auditors 

“The board should ensure the quality and 

independence of the external audit process.” 

Recommendation 7.1 Establish a framework 

“The board should establish a framework for the 

issuer’s relationship with its external auditors.” 

Plexure’s External Auditor Independence Policy 

sets out the work that the external auditor is 

ANNUAL REPORT 202153

NZX Governance Report
For the year ended 31 March 2021

required to do and specifies the services that 

Plexure does not have an internal audit function. 

the external auditor is not permitted to do. 

This ensures the ability of the auditor to carry 

Principle 8: Shareholder rights and relations 

out their role is not impaired and could not be 

reasonably perceived to be impaired. 

All non-audit work that the external auditor 

performs must be approved by the Chair of the 

ARC. The approval details what work is to be 

“The board should respect the rights of 

shareholders and foster constructive relationships 

with shareholders that encourage them to engage 

with the issuer.” 

performed and how auditor independence and 

Recommendation 8.1 Website 

objectivity are maintained. The policy requires 

that the development of local and overseas 

practice for other related assurance services 

be continuously monitored so that Plexure’s 

policies comply with best practice. 

“An issuer should have a website where investors 

and interested stakeholders can access financial 

and operational information and key corporate 

governance information about the issuer.” 

Deloitte has been the external auditor of Plexure 

The investor section of Plexure’s website contains 

for 8 years. The tenure and reappointment 

procedure of the external auditor is detailed in 

the External Auditor Independence Policy. 

Plexure is committed to having financial 

reports externally audited to ensure they meet 

international accounting standards. 

Recommendation 7.2 External auditor attend 

Annual Meeting 

financial and operational information and key 

corporate governance information. 

Recommendation 8.2 Investor communications 

“An issuer should allow investors the ability to 

easily communicate with the issuer, including 

providing the option to receive communications 

from the issuer electronically.” 

“The external auditor should attend the issuer’s 

multiple channels throughout the year: continuous 

Annual Meeting to answer questions from 

market disclosure, half-year and full-year 

shareholders in relation to the audit.” 

reporting, investor roadshow meetings and an 

Plexure communicates with shareholders through 

In the past, Plexure’s external auditors have 

attended the Annual Meeting, where they 

have been available to answer shareholders’ 

Annual Shareholders’ Meeting. 

Plexure provides and advocates for the option 

for investors to receive communications 

questions about the audit. Plexure expects the 

electronically, to and from both Plexure and its 

auditor to attend the 2021 Annual Meeting. 

share register.

Recommendation 7.3 Internal audit 

“Internal audit functions should be disclosed.” 

Shareholders can directly access our CEO and 

CFO who respond directly to shareholder phone 

calls and emails. 

ANNUAL REPORT 202154

NZX Governance Report
For the year ended 31 March 2021

Recommendation 8.3 Shareholder right to vote

“Quoted equity security holders should have 

the right to vote on major decisions which may 

change the nature of the issuer in which they are 

invested.” 

Major decisions that may change the nature of 

Plexure’s business are presented as resolutions 

at the ASM and voted on by shareholders. 

Recommendation 8.4 Additional equity capital

“If seeking additional equity capital, issuers of 

quoted equity securities should offer further 

equity securities to existing equity security 

holders of the same class on a pro rata basis, and 

on no less favorable terms, before further equity 

securities are offered to other investors.”

Plexure’s shareholders receive offers to 

purchase of additional securities on the pro rata 

basis, in the event of additional capital issue.

Recommendation 8.5 Notice of Annual 

Meeting

“The board should ensure that the notices of 

annual or special meetings of quoted equity 

security holders is posted on the issuer’s website 

as soon as possible and at least 20 days prior to 

the meeting.” 

Each year, the annual shareholders notice of 

meeting in posted in Plexure’s website and is 

sent to shareholders by mail and email at least 

20 days before the meeting.

ANNUAL REPORT 2021 
 
55

Additional NZX Disclosure
For the year ended 31 March 2021

1.   Substantial Product Holders

Pursuant to section 280 of the Financial Markets Conduct Act 2013, the following persons had given notice as 

at the balance date of 31 March 2021 that they were substantial product holders in the Company:

Name

Forsyth Barr Custodians Limited

Atlas Bear LLC

Allectus Capital Limited

2.   Spread of Security Holders at 31 March 2021

No. of Shares 

18,009,671

16,423,629

12,706,989

% of 
Issued 
Shares 

10.38

9.47

7.33

1 – 999

1,000 – 4,999

5,000 – 9,999

10,000 – 99,999

100,000 – 499,999

500,000 – 999,999

1,000,000 and above

TOTAL

Shareholders

Number

401

1,350

703

1,192

116

13

27

%

10.55

35.51

18.49

31.35

3.05

0.34

0.71

Shares

Number

208,200

3,348,099

4,705,997

30,739,011

21,721,079

9,538,564

%

0.12

1.93

2.71

17.72

12.53

5.50

103,181,079

59.49

3,802

100.00

173,442,029

100.00

ANNUAL REPORT 202156

Additional NZX Disclosure
For the year ended 31 March 2021

3.   Twenty Largest Equity Security Holders 

The names of the 20 largest holders of ordinary issued shares as at 31 March 2021 are listed below:

Top 20 Shareholders

Forsyth Barr Custodians Limited (Account 1 NRL)

Atlas Bear LLC

Allectus Capital Limited

Forsyth Barr Custodians Limited (Account 1 E)

New Zealand Depository Nominee Limited

Accident Compensation Corporation - NZCSD

Public Trust Class 10 Nominees Limited - NZCSD

Collins Asset Management Limited

Phillip John Norman

HSBC Custody Nominees (Australia) Limited

Sharbo Limited

Citicorp Nominees Pty Limited

National Nominees Limited - NZCSD

Hobson Wealth Custodians Limited

HSBC Nominees (New Zealand) Limited - NZCSD

Andrew Lawrence Dalziel

Jarden Custodians Limited

ASB Nominees Limited

Washington H Soul Pattinson and Company LTD

JAOBQ Pty Limited

No. of Issued 
Ordinary Shares

18,009,671

16,423,629

12,706,989

5,449,768

5,357,697

5,152,558

4,329,272

3,838,692

3,194,405

3,123,293

3,081,095

2,288,477

2,249,118

1,853,298

1,753,161

1,518,614

1,500,000

1,277,666

1,277,434

1,257,143

% Issued

10.38

9.47

7.33

3.14

3.09

2.97

2.50

2.21

1.84

1.80

1.78

1.32

1.30

1.07

1.01

0.88

0.86

0.74

0.74

0.72

4.   Interests Register

There were no transactions between the Group and Directors during the year other than their remuneration for 
Director services, Consulting services and in Craig Herbison’s case for remuneration as CEO.

95,641,980

55.15

5.   Directors’ Remuneration

Directors’ remuneration is as follows:

Phil Norman

Sharon Hunter

Brian Russell 

Craig Herbison 

Robert Bell 

Jack Matthews 

Chairman fee

Consulting fee

Director fee

Director fee

Salary and Benefits

Director fee 
Consulting fee

Director fee

2021

$

95,000

30,000

50,000

50,000

647,216

60,000 
10,000

50,000

2020

$

72,500

20,000

42,500

42,500

717,002

46,722 
-

30,833

ANNUAL REPORT 202157

Additional NZX Disclosure
For the year ended 31 March 2021

6.   Directors’ Equity Security Holdings

Details of director equity securities holdings as at 31 March 2021 are set out below:

Name of Director

Phil Norman

Shares

Beneficially

3,194,405

Associated 
Persons

9,362

Directors are not required to hold shares as part of their Directorship.

7.   Share Dealing

There was no share dealing by the Directors during the year ended 31 March 2021. 

8.   Directors’ Loans

There were no loans from the Group to Directors.

9.   Use of Company Information 

The Board received no notices during the year from directors requesting to use the Group information received 

in their capacity as directors which would not have been otherwise available to them.

10.   Dividend

The Directors recommend that no dividend be paid in relation to ordinary shares on issue.

11.   CEO’s salary

In FY21, Craig had a base salary of $500,000 per annum. The base salary is reviewed annually with effect from 

1 April each year. 

In  addition  to  his  base  salary,  Craig  may  also  be  paid  an  annual  Short-Term  Incentive  (STI)  payment  with  an 

on-target value of 50 percent of his base salary. Payment of an STI is at the board’s discretion and is assessed 

in the first quarter of each financial year, based on business performance in the previous financial year. 

Craig is also entitled to share options. The size of the package of options is determined by the Remuneration 

Committee. As at 31 March 2021 Craig had 3,659,903 options granted to him.

ANNUAL REPORT 202158

Additional NZX Disclosure
For the year ended 31 March 2021

12.   Remuneration of Auditors

Audit of the financial statements

Tax compliance services

Ancillary assurance services

Ancillary assurance services related to ASX Initial Public Offering

2021

$’000

71

18

26

37

152

2020

$’000

69

35

27

-

131

The auditor of the Group is Deloitte Limited for the year ended 31 March 2021. 

13.  Donations

The Group made no donations during the year ended 31 March 2021 (2020: Nil).

14.  Directors Holding Office

The names of the Directors of the Group, who held office during and since the end of the year are:

Phil Norman

Sharon Hunter

Brian Russell 

Craig Herbison 

Robert Bell

Jack Matthews

ANNUAL REPORT 2021Directory
As at 31 March 2021

59

Company Number

244518

NZ Business Number

9429039937803

Directors

Phil Norman – Chairman 

Sharon Hunter

Brian Russell

Craig Herbison 

Robert Bell 

Jack Matthews 

Registered Office

Level 2, 1 Nelson Street,

Auckland

Postal Address

PO Box 90722

Victoria Street West 

Auckland

Share Registrar

Computershare Investor Services Limited

Private Bag 92119

Auckland

Phone: 09 488 8700

Fax: 09 488 8787

Auditors

Deloitte Limited

Bankers

Solicitors

Private Bag 115033

Shortland Street

Auckland

ASB Bank 

PO Box 35

Shortland Street 

Auckland

Bell Gully

PO Box 1291

Wellington

Website

www.plexure.com

ANNUAL REPORT 2021PlexureLevel 2, 1 Nelson StreetAuckland, 1010New Zealand(+64) 9 358 1500investors@plexure.com