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FY2012 Annual Report · Post
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2012 Annual Report
A Rich Heritage of Enduring Brands

A Rich Heritage of Enduring Brands 

T h e   G r a p e - N u T s ®  b r a N d   T r u ly   e m b o d i e s   T h e 

r e s i l i e N c y   o f   p o s T.   w h i l e   T h e   pa c k a G i N G   h a s 

c h a N G e d   T h r o u G h   T h e   y e a r s ,   T h e   p r o d u c T   h a s 

a lw a y s   m a i N Ta i N e d   T h e   h i G h e s T   q u a l i T y   l e v e l . 

l e G e N d   h a s   i T   T h aT   i T   w a s   N a m e d   a f T e r   T h e   G r a p e 

s u G a r   T h aT   f o r m e d   d u r i N G   T h e   b a k i N G   p r o c e s s   

a N d   T h e   c e r e a l’ s   N u T T y   f l a v o r .   T o d a y,    i T   r e m a i N s   

a   p o p u l a r   c h o i c e   k N o w N   f o r   i T s   p r o T e i N ,   f i b e r   

a N d   w h o l e   G r a i N s ,   p l u s   a   G r e aT   Ta s T i N G   c r u N c h .

To Our Shareholders:

Our Heritage
On behalf of our directors and employees, we welcome you as 
shareholders of Post Holdings, Inc. Fiscal 2012 was our inaugural 
year as a stand-alone company having completed the spin-off from 
our previous parent, Ralcorp Holdings, Inc. Post began trading 
on the New York Stock Exchange (NYSE:POST) in early February, 
2012. Successfully separating from Ralcorp could not have been 
completed without great commitment from both Ralcorp and Post 
team members.

i N   2 0 1 3 ,   T h e   i N N o v aT i o N   c o N T i N u e s   w i T h  

G r a p e - N u T s   f i T ™  –   a   N e w   c e r e a l   w i T h 

a   m e d l e y   o f    f l a v o r s   a N d   T e x T u r e s , 

i N c l u d i N G   N u G G e T s ,   G r a N o l a ,    p u f f e d 

Post is a 117-year old company with (to borrow a phrase) 

b a r l e y,   c r a N b e r r i e s   a N d   v a N i l l a ,   a N d 

h i G h   i N   p r o T e i N .   i T ’ s   a   d e l i c i o u s   c h o i c e 

f o r   h e a lT h   c o N s c i o u s   i N d i v i d u a l s   a N d 

a N    e x c i T i N G   a d d i T i o N   T o   T h e   p o s T   f a m i ly.

p o s T   b e G a N   i N

1895

w i T h   p o s T u m   c e r e a l   b e v e r a G e

“a new birth of freedom(1).” Post traces its heritage to C. W. 
Post who introduced Grape-Nuts®, the first natural ready-to-eat 
cereal marketed to enhance health and vitality, in 1897. In the 
time since, Grape-Nuts® has outlasted two World Wars, a Great 
Depression, Disco, the Walkman, and most impressively, a series 
of conglomerate owners! Grape-Nuts®, along with our other iconic 
brands, truly represent enduring brands.

Our history is noteworthy as a reflection of strategy, 
marketing, finance and governance during much of the 20th 
century. C. W. Post invented a cereal and a drink at a time when 
brands were beginning to resonate with the American consumer. 
His son-in-law, E. F. Hutton, saw the value of bringing together 
several brands under one corporate owner and General Foods 
Corporation was born. General Foods was considered among the 
bluest of blue chip companies as it accumulated brands such as 
Jell-O, Maxwell House, Kool Aid, Birdseye and others.

General Foods was acquired by Philip Morris in 1985.  
Subsequently, Philip Morris purchased Kraft and merged it with 
General Foods. Not surprisingly, Post received less and less 
attention as it became part of an-ever larger conglomerate. In 2008, 
Kraft sold Post to private-label manufacturer Ralcorp. Post was spun 
off into a separate, independent company on February 3, 2012. And 

“We are a company deeply rooted in  
American culture and continue the traditions  
of bringing healthy, tasty and convenient  
offerings to your breakfast table.”

w i l l i a m   p.   s T i r i T z 
chairman and chief executive officer

  open to see post’s proud, 117-year heritage

post holdings, inc. 2012 annual report   1

 
A Proud, 117-Year Heritage

18 9 5 - 2 0 1 2

T h e   p o s T   c e r e a l s   T r a d i T i o N   b e G a N 

w h e N   c . w.   p o s T   m a d e   h i s   f i r s T   b aT c h   o f 

“ p o s T u m , ”   a   c e r e a l   b e v e r a G e ,   i N   a   l i T T l e 

w h i T e   b a r N   i N   b aT T l e   c r e e k ,   m i c h i G a N . 

w i T h   T h aT   s T e p   h e   e N T e r e d   T h e   b r a N d 

N e w   r e Ta i l   c e r e a l   i N d u s T r y,   a N d 

b e c a m e   a N   i m p o r Ta N T   pa r T   o f   a m e r i c a N 

b r e a k f a s T   h i s T o r y   f o r   o v e r   1 0 0   y e a r s .

1895 

company founded  
by c.w. post. 

1942 

1949 

1958 

1961 

1965 

post raisin  
bran cereal  
is introduced.

Golden crisp  
cereal is  
introduced.

alpha-bits cereal  
is introduced.

honeycomb cereal  
is introduced.

The size of the 
shredded wheat 
Juniors biscuit is 
made even smaller 
and relaunched as 
spoon size shredded 
wheat cereal.

1971 

fruity pebbles  
and  cocoa  
pebbles cereals  
are introduced.

1996 

1997 

1998 

2002 

2003 

waffle crisp and frosted 
shredded wheat cereals  
are introduced.

cranberry almond crunch  
and honey Nut shredded 
wheat spoon size cereals  
are introduced.

from June 15 through  
august 2, post cereals’  
“drive out hunger” program 
donated enough cereal to  
feed over one million people.

post selects maple 
pecan crunch 
is introduced.

honey bunches 
of oats with 
strawberries   
is introduced.

honey bunches of 
oats with peaches is 
introduced in 2004.

1897 

1904 

1912 

1922

Grape-Nuts cereal, one 
of the first ready-to-eat 
cold cereals – believed 
to be named after the 
“grape sugar” that 
formed during the 
baking process and  
its nutty flavor.

c.w. post followed his 
Grape-Nuts success with 
a corn flakes product 
called elijah’s manna, 
later renamed post 
Toasties, in 1908.

c.w. post used marketing 
techniques that are now 
considered industry standard, 
but which were innovative 
for their time. These included 
extensive advertising, coupons, 
free samples, product 
demonstrations, plant tours  
and recipe booklets.

post 40% bran flakes is 
introduced by the postum 
cereal company.

from 1925 to 1929, postum 
acquired over a dozen 
companies and expanded  
its product line to more than  
60 products. The name of the 
parent corporation was changed 
to General foods corporation.

1932 

Grape-Nuts flakes  
cereal is introduced.

100th

1971 

1976 

1989 

1990 

1992 

1993 

fruity pebbles  

and  cocoa  

pebbles cereals  

are introduced.

New cereal plant in 
modesto, ca built. 

General foods and kraft 
combined to form kraft  
General foods.

New cereal plant built  
in Jonesboro, ar.

honey bunches of oats  
is introduced.

post selects is 
introduced.

marshmallow alpha-bits,  
Great Grains crunchy pecan 
and Great Grains raisins, 
dates, pecans are introduced.

shredded wheat celebrates  
its 100th anniversary.

kraft General foods acquires 
shredded wheat. The cereal  
line includes shredded wheat 
big biscuit, shredded wheat 
spoon size, shredded wheat  
‘N bran and 100% bran.

™

2003 

2005 

2006 

2008 

post selects maple 

pecan crunch 

is introduced.

Trail mix crunch  
is introduced.

honey bunches  
of oats with 
cinnamon clusters  
is introduced. 

honey bunches of 
oats with vanilla 
clusters follows in 
2007.

post split-off from  
kraft and merged  
with ralcorp in  
reverse morris Trust 
tax-free transaction.

honey bunches of 
oats Just bunches!  
is introduced.

2010 

post churros  
is introduced. 

2012 

post spins off from ralcorp 
in a tax-free transaction and 
emerges as a standalone 
publicly traded company.

so – borrowing again from one of our St. Louis locals, “(we) arrive 
where we started and know the place for the first time(2).”

The cautionary tale is that under increasingly complex 
organizations, Post suffered benign neglect as focus waned and 
innovation stalled. The portfolio of brands required immediate 
attention to ensure a stable footing. This attention included 
reinvestment across several areas, and a recognition that historical 
“best in class” margins reflected an insufficient amount of support 
for the portfolio. We established our initial goals to secure market 
share, to revitalize the portfolio, to communicate and deliver a reset 
margin structure that was consistent with growing our brands, and 
to engage all employees for a strong “can-do” culture.

DiagnOsis anD Cure
We believe to be competitive Post requires a top notch in-house 
sales force. Where Ralcorp had utilized a broker network, we 
determined that the customer must be serviced by associates 
whose first and last commitment is Post. We completed the 
transition from a brokered to direct sales force in May and have 
been quite pleased with the results. We support our salespeople 
with a Market Development Organization, equipped to gather 
market intelligence and analytics for our sales force and their 
customers. This new structure, combined with re-energized 
marketing, helped cure another finding – that Post’s pricing 
and promotion strategies were misaligned with customer and 
consumer expectations. We have strengthened our efforts via 
a more disciplined approach and we look forward to additional 
improvements in this area.

We realized our brands needed attention – that despite 
their resiliency, they needed to be revitalized. We encourage our 
investors to visit one of our retail partners to see the “new and 
improved” Post brands. One of our efforts was to introduce Good 
Morenings®, a value label. We believe Post now delivers a unique 
offering of breakfast cereals across the price spectrum, and across 
all consumer tastes and demands.

Finally, innovation at Post was lagging in the last 15 years; the 
last major innovation being the introduction of Honey Bunches of 
Oats in 1989. We believe continuous investment in research and 
development is needed to drive growth for the category and our 
products.

y o u   c a N ’ T   a r G u e   w i T h

nutrition

y o u   c a N   s e e

“Our first year as a public company has been  
a transformative one. Building a foundation  
that is sustainable and poised for growth with 
the right processes and people in place.” 

T e r e N c e   e .   b l o c k 
president and chief operating officer

2    post holdings, inc. 2012 annual report

“We realized our brands needed  
attention – that despite their resiliency,  
they needed to be revitalized.” 

J a m e s   l .   h o l b r o o k 
executive vice president – marketing

Our results
We are pleased with our first fiscal year’s financial results because 
we did what we set out to do – stabilize our market share. For 
the 52-week period ended September 29, 2012, we achieved a 
10.4% U.S. market share, as reported by Nielsen, and are now 
positioned for growth. We recognized this goal would come with 
an overall margin reset to our operating line, and it did. However, 
we managed within our expectations and held sales steady despite 
weakened overall category demand.

Net sales for the year were $959 million – relatively flat 
compared to last year’s sales. Our sales in the United States 
represent approximately 86% of our business while international 
sales, including Post Foods Canada represented approximately  
14% of our business.

Our gross profit for fiscal 2012 of approximately $429 million 

decreased year over year as expected by approximately 5.0%. 
Operating profit for fiscal 2012 was $139 million. We recognized 
the need to invest for the long term success of the company and 
not manage our business chasing a quarterly number. Our current 
margin structure reflects those initiatives and enables us to 
compete more effectively. 

For the twelve months ended September 30, 2012, net 
earnings were $49.9 million, or $1.45 per diluted share. Adjusted 
net earnings(3) and Adjusted diluted earnings per share(3) were  
$52.7 million and $1.53 per diluted share, respectively.

T h e   o N ly   c e r e a l   w i T h   r e a l

Greek yogurt

a d d e d   f o r   a   Ta s T e   T h aT   w i l l   m a k e   y o u   s m i l e

p O s t   s H a r e   O f   r t e   C e r e a l   C at e g O r y

12.0%

11.0%

10.0%

9.0%

O C t
11

n O v
11

D e C
11

j a n
12

f e b
12

m a r
12

a p r
12

m a y
12

j u n
12

j u l
12

a u g
12

s e p
12

source: nielsen expanded all Outlets Combined data for 4/5 weeks ending  10/29/11 – 9/29/12

post holdings, inc. 2012 annual report   3  

“In a rapid time we built a high caliber  
leadership team across all corporate functions. 
We were extremely fortunate to have attracted  
the talented people who joined Post.”

r o b e r T   v.   v i Ta l e 
chief financial officer

Post operates in an industry often characterized by large 
historical investment in plant and equipment, modest growth and 
limited ongoing capital requirements. Our ongoing capital needs 
are well below our depreciation. Consequently, management 
focuses on cash flow as our most relevant financial measure rather 
than GAAP earnings. Our proxies for cash flow are Adjusted 
EBITDA(3) and Free Cash Flow (Adjusted EBITDA-Capital 
Spending). For the 2012 fiscal year, Adjusted EBITDA was $214.6 
million versus $248.9 million for the comparable period a year ago. 
At September 30, 2012, we had approximately $946 million 

total debt outstanding, of which $775 million are 7 3/8% senior  
notes due in 2022. These notes along with a $175 million term  
loan were issued to effect the separation from Ralcorp.

Our business generates attractive cash flow and we intend 
to use that cash to reduce debt, repurchase shares and/or make 
acquisitions. In late September, Post used approximately $53 
million cash on hand to purchase approximately 5% of our 
common stock. While we did not anticipate engaging in any stock 
repurchases at the time of the separation, we decided to purchase 
this sizeable block of shares in an efficient manner and attractive 
use of cash. 

Our first year as a public company has been transformative. 
Building a foundation that is sustainable and poised for growth 
with the right processes and people in place. We are excited about 
the challenges ahead of us. We are a company deeply rooted in 
American culture and continue the traditions of bringing healthy, 
tasty and convenient offerings to your breakfast table. We value our 
employees’ dedication, the support of our customers, the loyalty of 
our consumers and the confidence of our shareholders. Thank you 
for joining us on this journey.

W i l l i a m   p.   s t i r i t z
chairman and chief executive officer

t e r e n C e   e .   b l O C k
president and chief operating officer

r O b e r t   v.   v i ta l e
chief financial officer

j a m e s   l .   H O l b r O O k
executive vice president – marketing 

4    post holdings, inc. 2012 annual report

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549
_______________________
FORM 10-K 
_______________________

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended September 30, 2012 

or 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number:  1-35305 
______________________

POST HOLDINGS, INC. 
(Exact name of registrant as specified in its charter) 
_______________________

Missouri
(State of incorporation)

2503 S. Hanley Road, St. Louis, Missouri
(Address of principal executive offices)

45-3355106
(I.R.S. Employer Identification No.)

63144
(Zip Code)

Registrant’s telephone number, including area code: (314) 644-7600
_______________________

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, $.01 par value

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered pursuant to Section 12(g) of the Act:  None
_______________________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.    
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such 
shorter period that the registrant was required to submit and post such files.)    
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  
Indicate by check mark whether registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See 
the definitions of these terms in Rule 12b-2 of the Exchange Act.  

  Yes    

  Yes    

  Yes    

  Yes    

  No 

  No 

  No 

  No 

Large accelerated filer
Non-accelerated filer

Accelerated filer
Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    
The aggregate market value of the registrant's Common Stock held by non-affiliates of the registrant as of March 31, 2012, the last day of the 
registrant's second quarter, was $1,115,464,530. 
Number of shares of Common Stock, $.01 par value, outstanding as of November 30, 2012: 32,669,394  

  Yes    

  No 

Certain portions of the registrant’s definitive proxy statement for its annual meeting of shareholders, to be filed with the Securities and Exchange 
Commission within 120 days after September 30, 2012, are incorporated by reference into Part III of this report. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
TABLE OF CONTENTS 

Cautionary Statement on Forward-Looking Statements........................................................................................................

1

PART I

Item 1.
Business...............................................................................................................................................................
Item 1A. Risk Factors .........................................................................................................................................................
Item 1B. Unresolved Staff Comments................................................................................................................................
Properties.............................................................................................................................................................
Item 2.
Item 3.
Legal Proceedings ...............................................................................................................................................
Item 4. Mine Safety Disclosure .......................................................................................................................................

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities .............................................................................................................................................................
Item 6.
Selected Financial Data .......................................................................................................................................
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations..............................
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ............................................................................
Financial Statements and Supplementary Data ...................................................................................................
Item 8.
Item 9.
Changes In and Disagreements With Accountants on Accounting and Financial Disclosure.............................
Item 9A. Controls and Procedures......................................................................................................................................
Item 9B. Other Information................................................................................................................................................

PART III

Item 10. Directors, Executive Officers and Corporate Governance ..................................................................................
Executive Compensation .....................................................................................................................................
Item 11.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ...........
Item 13. Certain Relationships and Related Transactions, and Director Independence ....................................................
Principal Accountant Fees and Services..............................................................................................................
Item 14.

2
7
18
18
18
18

19

21
22
31
32
67
67
67

67
68
68
68
68

PART IV

Item 15.

Exhibits and Financial Statement Schedules.......................................................................................................

68

Signatures...............................................................................................................................................................................
Exhibit Index..........................................................................................................................................................................

69
70

i

CAUTIONARY STATEMENT ON FORWARD-LOOKING STATEMENTS

Forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities 

Exchange Act of 1934 (the "Exchange Act"), are made throughout this report. These forward-looking statements are sometimes 
identified by the use of terms and phrases such as “believe,” “should,” “expect,” “project,” “estimate,” “anticipate,” “intend,” “plan,” 
“will,” “can,” “may,” or similar expressions elsewhere in this report. Our results of operations and financial condition may differ 
materially from those in the forward-looking statements. Such statements are based on management’s current views and assumptions, 
and involve risks and uncertainties that could affect expected results. Those risks and uncertainties include but are not limited to the 
following: 

• 

the impact of our separation from Ralcorp Holdings, Inc. ("Ralcorp") and risks relating to our ability to operate 
effectively as a stand-alone, publicly traded company, including, without limitation:

• 

• 

• 

• 

our high leverage and substantial debt, including covenants that restrict the operation of our business;

our ability to achieve benefits from our separation; 

our obligations to indemnify Ralcorp if the separation is taxable under certain circumstances;

restrictions on our taking certain actions due to tax rules and covenants with Ralcorp;

changes in our cost structure, management, financing and business operations following the separation;

the impact of our restated fiscal year 2011 and first quarter 2012 financial statements;

significant increases in the costs of certain commodities, packaging or energy used to manufacture our products;

our ability to continue to compete in our product market against manufacturers of both branded and private label cereal 
products and our ability to retain our market position;

labor strikes or work stoppages by our employees;

our ability to maintain competitive pricing, successfully introduce new products or successfully manage our costs;

our ability to successfully implement business strategies to reduce costs;

impairment in the carrying value of goodwill or other intangibles;

the loss or bankruptcy of a significant customer; 

allegations that our products cause injury or illness, product recalls and product liability claims and other litigation;

our ability to anticipate changes in consumer preferences and trends;

changes in consumer demand for ready-to-eat cereals;

our ability to service our outstanding debt or obtain additional financing;

disruptions in the U.S. and global capital and credit markets;

legal and regulatory factors, including changes in food safety, advertising and labeling laws and regulations;

disruptions or inefficiencies in supply chain;

fluctuations in foreign currency exchange rates; 

consolidations among the retail grocery and foodservice industries;

change in estimates in critical accounting judgments and changes to or new laws and regulations affecting our business;

losses or increased funding and expenses related to our qualified pension plan;

loss of key employees; 

changes in weather conditions, natural disasters and other events beyond our control;

business disruptions caused by information technology failures; and

other risks and uncertainties included under “Risk Factors” in this document.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations 

reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance 
or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, we undertake no 
obligation to update publicly any forward-looking statements for any reason after the date of this document to conform these 
statements to actual results or to changes in our expectations.

1

ITEM 1. 

BUSINESS

PART I

INTRODUCTION 

Post Holdings, Inc. is a Missouri corporation incorporated on September 22, 2011. Our principal executive offices are 
located at 2503 S. Hanley Road, St. Louis, Missouri 63144. Post has a single operating segment and manufactures and markets 
products under several brand names, including Honey Bunches of Oats®, Pebbles™, Post Selects®, Great Grains®, Spoon Size® 
Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Good Morenings® and Honeycomb®.  Unless otherwise stated or the context 
otherwise indicates, all references in this Form 10-K to “Post,” “the Company,” “us,” “our” or “we” mean Post Holdings, Inc. 
and its consolidated subsidiaries, and for periods prior to the Spin-Off from Ralcorp Holdings, Inc. ("Ralcorp"), the Branded 
Cereal Business of Ralcorp. 

We are a manufacturer, marketer and distributor of branded ready-to-eat cereals in the United States and Canada.  We are 

the third largest seller of ready-to-eat cereals in the United States with a 10.4% share of retail sales (based on retail dollar sales) 
for the 52 week period ended September 29, 2012, based on Nielsen’s expanded All Outlets Combined (xAOC) information. 
Nielsen’s xAOC is representative of food, drug and mass merchandisers (including Walmart), some club retailers (Sam’s & 
BJs), some dollar retailers (Dollar General, Family Dollar & Dollar Tree) and military.  Our products are manufactured through 
a flexible production platform consisting of four owned primary facilities and sold through a variety of channels such as 
grocery stores, mass merchandisers, club stores, and drug stores.  The Company’s products are manufactured at four facilities 
located in Battle Creek, Michigan; Jonesboro, Arkansas; Modesto, California; and Niagara Falls, Ontario.  Over 85% of our 
products are sold to customers within the United States.

On February 3, 2012, Post completed its legal separation from Ralcorp via a spin-off (the “Spin-Off”). In the Spin-Off, 
Ralcorp shareholders of record on January 30, 2012, the record date for the distribution, received one share of Post common 
stock for every two shares of Ralcorp common stock held. On February 6, 2012, Post began regular trading on the New York 
Stock Exchange under the ticker symbol “POST” as an independent, public company.

“Management’s Discussion and Analysis of Financial Condition and Results of Operations” under Item 7 of this report 

contains financial and other information concerning our business developments and operations and are incorporated into this 
Item 1. 

You can find additional information about us, including our Form 10, 10-Q, 8-K, other securities filings (and amendments 

thereto), press releases and other important announcements, by visiting our website at postfoods.com or the Security and 
Exchange Commission's ("SEC") website at www.sec.gov for securities filings only, from which they can be printed free of 
charge as soon as reasonably practicable after their electronic filing with the SEC. Our Corporate Governance Guidelines, 
Standards of Business Conduct for Officers and Employees, Director Code of Ethics, and the charters of the Audit and 
Corporate Governance and Compensation Committees of our board of directors are also available on our website, from which 
they can be printed free of charge. All of these documents are also available to shareholders at no charge upon request sent to 
our corporate secretary (2503 S. Hanley Road, St. Louis, Missouri 63144-2503, Telephone: 314-644-7600). The information on 
our website is not part of this report.  

Our Business

We market and sell ready-to-eat cereal products in three different categories: 

Balanced.  Our balanced products include Honey Bunches of Oats, Post Selects, Great Grains and Shreddies, 
our largest brand in Canada. These products appeal to consumers within multiple demographic categories, offering great-
tasting and nutritious products with unique blends of tastes and textures.

Sweet.  Our sweetened products include Pebbles, a leading brand among children and adolescents, Honeycomb, 
Golden Crisp, Alpha-Bits and Waffle Crisp. These products appeal to consumers seeking a wholesome sweet or sweet treat 
product.

Unsweetened.  Our unsweetened products include Post Shredded Wheat, Post Raisin Bran and Grape-Nuts. 

These well-established products appeal to consumers focused on nutrition and offer a number of recognized health 
benefits.  

In addition, in fiscal 2012, we introduced a new value line of Good Morenings cereals in select stores.  This line has larger 
package size, family-friendly flavors at a lower price point.  The Company leverages the strength of its brands, category expertise, 
and over a century of institutional knowledge to create a diverse portfolio of cereals that enhance consumer satisfaction.  

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Honey Bunches of Oats

Honey Bunches of Oats is one of the largest brands in the ready-to-eat cereal market, currently the third largest brand of 
ready-to-eat cereal in the United States with a 4.5% dollar market share of retail sales in xAOC for the 52-week period ended 
September 29, 2012, based on information available from Nielsen. Honey Bunches of Oats was first launched in 1989 and has 
experienced substantial growth over the past 20+ years. The brand has been supported with strong marketing programs and 
R&D driven new product introductions. Honey Bunches of Oats is also the second highest ranked ready-to-eat cereal brand by 
market share among Hispanics, based on information from Nielsen, driven by the taste profile of the product as well as strong 
marketing campaigns.

We believe growth potential exists for Honey Bunches of Oats in the ready-to-eat cereal category through continued new 
product innovation, ongoing quality improvements and consistent marketing support. In addition, we believe we can leverage 
the Honey Bunches of Oats trademark and our research and development capabilities to expand into adjacent product categories 
in the cereal aisle.

Pebbles

Pebbles was first launched in 1971 and has been a consistently strong performer for Post in the sweetened sub-category of 

the ready-to-eat cereal category, with a 1.8% dollar market share of retail sales in xAOC for the 52-week period ended 
September 29, 2012, based on information available from Nielsen. 

Great Grains

We believe Great Grains has been well received in the marketplace since its re-launch in fiscal 2011 and we plan to 
continue our focus on growing consumer awareness and continuing the brand’s momentum. In the 52-week period ended 
September 29, 2012 in xAOC, Great Grains dollar consumption volume grew 7.9% and package consumption increased by 
7.4% versus the prior year driven by the strong advertising campaign launched in support of the brand. We plan to continue to 
invest in the Great Grains brand through innovation and optimization of advertising and packaging.  

Good Morenings

We believe Good Morenings has been well received in select stores since its recent introduction in fiscal 2012.  The Good 

Morenings line is unique as it combines the Post quality with the value concept of lower advertising costs.  We intend to expand 
this value line of quality cereal further in fiscal 2013.  

Other Key Brands

Grape-Nuts was one of the first ready-to-eat cereals, originally commercialized in 1897. This iconic brand continues to be 

a profitable and important part of the Post portfolio. We also plan on investing and continuing to build great brands, such as 
Honeycomb, Raisin Bran, Alpha-Bits, Shreddies and Golden Crisp. We plan on stabilizing the Shredded Wheat business by 
building penetration among adults through new promotional and a public relations plans focused on strong health and wellness 
attributes.

Marketing

We believe that our marketing efforts are fundamental to the success of our business. Advertising and marketing expenses 

were $126.4 million, $117.3 million and $88.6 million during the fiscal years ended September 30, 2012, 2011 and 2010, 
respectively. We develop marketing strategies specific to each existing or new product line. We have increased our advertising 
and promotion efforts to sustain and grow the support of our brands.  Our marketing efforts are focused on building brand 
awareness and loyalty, attracting new consumers to and increasing consumption of our ready-to-eat cereal products. Our 
consumer-targeted marketing campaigns include television and print advertisements, coupon offers, co-marketing arrangements 
with complementary consumer product companies and co-op advertising with select retail customers. Our internet and social 
media efforts are an important component of our overall marketing and brand awareness strategy. We use these tools both to 
educate consumers about the nutritional value of our products as well as for product promotion and consumer entertainment.  In 
fiscal 2012 we launched a new website, www.postgoodness.com, which facilitates the Post brand through social media.  

Sales Organization

We sell our products primarily to grocery, mass merchandise, supercenters, club store, and drug store customers through an  

internal sales staff and broker organizations. We also sell to military, internet and food service channels. We also utilize broker, 
distribution or similar arrangements for sales of products outside the United States.

Our sales organization collaborates with customers to develop strong merchandising programs to help drive the sale of Post 

products. We believe cereal is a core staple for consumers and drives shopping frequency, making it a key center-of-store, 
highly promoted destination category for retailers. Our sales organization works to develop strong merchandising programs to 

3

meet customer needs, such as prominent in-store merchandising displays, which also helps drive overall sales for Post. 
Additionally, we collaborate with retailers on integrated marketing efforts and share shopper insights to help generate sales.

Over the past year, we have undertaken major efforts to strengthen our sales team. Initiatives have included transitioning 
key customers from broker to direct, significantly increasing sales headcount, building internal shopper insight capabilities, and 
improving trade return on investment performance and analytical capabilities.

Research and Development

We have a team of 68 research and development, quality and packaging development professionals, 45 of whom are 

located at our Battle Creek, Michigan facility. Our research and development capabilities span ingredients, grains and 
packaging technologies; product and process development, as well as analytical support; bench-top and pilot plant capabilities; 
and research support to operations.

We incurred expenses of approximately $7.9 million, $7.6 million and $7.7 million during the fiscal years ended 

September 30, 2012, 2011 and 2010, respectively, for research and development activities.

Manufacturing, Distribution and Administrative Facilities

Our products are manufactured in the United States and Canada primarily in four manufacturing facilities located in Battle 

Creek, Michigan; Jonesboro, Arkansas; Modesto, California; and Niagara Falls, Ontario described in more detail below.

We distribute our products through seven distribution centers strategically-located in Battle Creek, Michigan; Columbus, 

Ohio; Olive Branch, Mississippi; Redlands, California; Cedar Rapids, Iowa; and two in Toronto, Canada. Our sales staff is 
supported by a customer accounting group responsible for the administration and fulfillment of customer orders. The majority 
of our products are shipped from our production, warehouse and distribution facilities by contract and common carriers.

Our Battle Creek, Michigan location, which has its roots back to the late 1800s, is one of the largest ready-to-eat cereal 

manufacturing facilities in the United States, comprised of approximately 1.9 million square feet of owned manufacturing 
space located on 68 acres. The location supports a wide array of manufacturing techniques, including gun puffing, extrusion, 
batch cooking and continuous cooking, has rail access for grain receiving and allows for approximately 1.5 million bushels of 
grain storage and milling capabilities.

Our Jonesboro, Arkansas location, which was built in 1993, comprises approximately 320,000 square feet of owned 
manufacturing space located on 80 acres. This location produces high-speed, highly-automated products using batch cooking 
and shredding manufacturing techniques and has rail access for grain receiving and storage.

Our Modesto, California location, which was built in 1976, comprises approximately 282,000 square feet of owned 

manufacturing space located on 80 acres. This location, which serves the western region of the United States, supports 
continuous cooking, baking and extrusion manufacturing techniques and has rail access for grain receiving and storage.

Our Niagara Falls, Ontario location, which was built in the early 1900s, comprises approximately 190,000 square feet of 

owned manufacturing space located on 6.6 acres. This location supports batch cooking and shredding manufacturing 
capabilities.

We use a variety of widely-used ready-to-eat cereal manufacturing processes in multiple facilities, providing a flexible 
manufacturing platform that may facilitate growth, operational flexibility and opportunities for cost-optimization. All of our 
manufacturing facilities manufacture products which are sold in the United States, Canada and other parts of the world. We 
consider all of our manufacturing facilities to be in good condition and suitable for our present needs.

In addition, we lease approximately 28,000 square feet of administrative office space in Parsippany, New Jersey and 

approximately 7,700 square feet of administrative office space in Toronto, Canada. Our executive offices are located in 
St. Louis, Missouri in an owned office building with approximately 29,000 square feet of space. In fiscal 2012, we entered into 
a lease in Irvine, California of approximately 6,000 square feet to house certain members of our sales force.

Sourcing and Inventory Management

Raw materials used in our business consist of ingredients and packaging materials. The principal ingredients are 

agricultural commodities, including wheat, oats, other grain products, vegetable oils, fruits, almonds and other tree nuts, cocoa, 
corn syrup and sugar. The principal packaging materials are linerboard cartons, corrugated boxes, plastic containers and 
cartonboard.

We purchase raw materials from local, regional, national and international suppliers. The prices paid for raw materials can 

fluctuate widely due to weather conditions, labor disputes, government policies and regulations, industry consolidation, 
economic climate, energy shortages, transportation delays, commodity market prices, currency fluctuations, or other unforeseen 
circumstances. The supply of raw materials can be negatively impacted by the same factors that can impact their cost. We 

4

continuously monitor worldwide supply and cost trends of these raw materials to enable us to take appropriate action to obtain 
ingredients and packaging needed for production. Although the prices of the principal raw materials can be expected to 
fluctuate, we believe such raw materials to be in adequate supply and generally available from numerous sources.

Cereal processing ovens are generally fueled by natural gas or propane, which are obtained from local utilities or other 
local suppliers. Electricity and steam (generated in on-site, gas-fired boilers) are also used in our processing facilities. Short-
term standby propane storage exists at several plants for use in the event of an interruption in natural gas supplies. Oil may also 
be used to fuel certain operations at various plants in the event of natural gas shortages or when its use presents economic 
advantages. In addition, considerable amounts of diesel fuel are used in connection with the distribution of our products.

Trademarks and Intellectual Property

We own a number of trademarks that are critical to the success of our business, including Post®, Honey Bunches of Oats®, 

Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Grape-Nuts®, Good Morenings® and Honeycomb®. Our 
trademarks are in most cases protected through registration in the United States and most other markets where the related 
products are sold.

Our Pebbles™ products are sold under trademarks that have been licensed from a third party pursuant to a long-term 
license agreement that covers the sale of all Pebbles branded cereal products in the United States, Canada and several other 
international markets.

Similarly, we own several patents in North America. While our patent portfolio as a whole is material to our business, no 

one patent or group of related patents is material to our business. In addition, we have proprietary trade secrets, technology, 
know-how processes, and other intellectual property rights that are not registered.

Seasonality

Demand for ready-to-eat cereal has generally been approximately level throughout the year, although demand for certain 

promotional products may be influenced by holidays, changes in seasons, or other events.

Customers

We have enjoyed long and stable relationships with key customers across all major channels of distribution, including 
retail chains, mass merchandisers, grocery wholesalers, warehouse club stores, drug stores and foodservice distributors across 
the U.S. and Canada. The Post name and its many brands have long been a staple in many U.S retailers.

Our top ten customers represent approximately 55% of gross sales for fiscal year 2012, and our largest customer, Wal-

Mart, accounted for approximately 21% of net sales during such period. 

Post continues to focus on increasing its sales by expanding distribution of its products into fast growing sales channels, 

such as dollar store, club store, foodservice and drug store channels.

For the fiscal years ended September 30, 2012, 2011 and 2010, sales to locations outside of the United States were 

approximately 14%, 13% and 13% of total net sales, respectively. 

Competition

We face intense competition from large manufacturers of branded ready-to-eat cereal, as well as manufacturers of private 

brand and value brand ready-to-eat cereals. Top branded ready-to-eat cereal competitors include Kellogg, General Mills and 
Quaker Oats (owned by PepsiCo). Leading private brand and value brand manufacturers of ready-to-eat cereal include Ralcorp, 
Malt-O-Meal and Gilster Mary Lee. We believe that pressure from private brand manufacturers is minimized, however, due to 
the promotional nature of the ready-to-eat cereal category.

The ready-to-eat cereal industry is highly sensitive to both pricing and promotion. In addition, our customers do not 
typically commit to buy predetermined amounts of products. Competition is based upon product quality, price, effective 
promotional activities, and the ability to identify and satisfy emerging consumer preferences. The ready-to-eat cereal industry is 
expected to remain highly competitive in the foreseeable future.

Future growth opportunities are expected to depend on our ability to implement strategies for competing effectively in the 

ready-to-eat cereal industry, including strategies relating to enhancing the performance of our employees, strengthening our 
relationships with top customers and fast growing retailers, maintaining effective cost control programs, developing and 
implementing methods for more efficient manufacturing and distribution operations, and developing successful new products, 
while at the same time maintaining high product quality, aggressive pricing and promotion of our products.

5

Growth Strategy

Our strategy is to leverage and build the strength of our brands through ongoing and impactful marketing support in order 
to grow our revenues and market share. We intend to expand our platform of iconic brands by identifying organic opportunities 
to extend those brands into new product lines or markets. In addition, we intend to pursue acquisition opportunities that can 
strengthen our current portfolio of branded products or enable us to expand into complementary categories, geographic regions 
or distribution channels.

Governmental Regulation and Environmental Matters

We are subject to regulation by federal, state, local and foreign governmental entities and agencies. Our activities in 
Canada are subject to local and national regulations similar to those applicable to our business in the United States. As a 
producer of goods for human consumption, our operations must comply with stringent production, storage, distribution, 
labeling and marketing standards administered by the Food and Drug Administration, Department of Commerce and Federal 
Trade Commission in the United States as well as similar regulatory agencies in Canada. Products that do not meet these 
regulatory standards may be considered to be adulterated and/or misbranded and subject to recall. These federal agencies as 
well as states and some local governments may license and inspect plants and warehouses and also enforce prohibitions against 
misbranded and adulterated food. From time to time, changes in regulations can lead to costly label format modifications and 
product formulation changes. In the event such changes cause us to use different ingredients, the cost of goods sold may also 
increase. In many instances, we may not be able to offset the increased cost by increasing prices.

Our facilities, like those of similar businesses, are subject to certain safety regulations including regulations issued 

pursuant to the U.S. Occupational Safety and Health Act in the United States and similar regulatory agencies in Canada. These 
regulations require us to comply with certain manufacturing safety standards to protect our employees from accidents. We 
believe that we are in compliance with all employee safety regulations.

Our operations are also subject to various federal, state and local laws and regulations with respect to environmental 
matters, including air quality, waste water pretreatment, storm water, waste handling and disposal, and other regulations 
intended to protect public health and the environment. In the United States, the laws and regulations include the Clean Air Act, 
the Clean Water Act, the Resource Conservation and Recovery Act and Superfund, which imposes joint and several liability on 
each responsible party. Our Canadian facility is subject to local and national Canadian regulations similar to those applicable to 
us in the United States.

Total environmental capital expenditures and operating expenses are not expected to have a material effect on our total 

capital and operating expenditures, consolidated earnings or competitive position. However, current environmental spending 
estimates could be modified as a result of changes in our plans, changes in legal requirements, including any requirements 
related to global climate change, or other factors.

The Environmental Protection Agency and related environmental governmental agencies have issued notice that Post may 

be liable for improper air emissions at the Modesto, California facility. We anticipate we will be indemnified for a significant 
portion of any remediation and penalties by the previous owners of the facilities. We believe that we have adequate reserves to 
cover any remaining unindemnified liability that may result from these investigations.

We accrue for environmental remediation obligations on an undiscounted basis when amounts are probable and can be 

reasonably estimated. The accruals are adjusted as new information develops or circumstances change. Recoveries of 
environmental remediation costs from third parties are recorded as assets when their receipt is deemed probable. While it is 
difficult to quantify with certainty the potential financial impact of actions regarding expenditures for environmental matters 
and future capital expenditures for environmental control equipment, in our opinion, based upon the information currently 
available, the ultimate liability arising from such environmental matters, taking into account established accruals for estimated 
liabilities and any indemnified costs, should not have a material effect on our consolidated results of operations, financial 
position, capital expenditures or other cash flows.

Some of the food commodities on which our business relies are subject to governmental agricultural programs. These 

programs have substantial effects on prices and supplies and are subject to Congressional and administrative review.

Employees

We have approximately 1,400 employees as of November 15, 2012, of which approximately 1,200 are in the United States 

and approximately 200 are in Canada. Currently, approximately 60% of our employees are unionized. We, or Ralcorp on our 
behalf, have entered into several collective bargaining agreements on terms that we believe are typical for the industries in 
which we operate. Most of the unionized workers at our facilities are represented under contracts which expire at various times 
throughout the next several years. As these agreements expire, we believe that the agreements can be renegotiated on terms 
satisfactory to us. We believe that our relations with employees and their representative organizations are good. 

6

We negotiate with our unions at a frequency determined by our labor contracts. Most recently we successfully negotiated a 

collective bargaining agreement for our Niagara Falls and Battle Creek facilities. On November 30, 2012, the union voted to 
ratify a new collective bargaining agreement for our Battle Creek facility with a three-year term.  The labor contract for our 
Modesto facility expires in May 2013. In the event of a work stoppage, we have contingency plans in place that would utilize 
the plant capabilities in conjunction with our ability to manufacture cereals in other locations to mitigate disruption to the 
business. However, there are limitations inherent in any plan to mitigate disruption to our business in the event of a work 
stoppage and, particularly in the case of a prolonged work stoppage, there can be no assurance that it would not have a material 
adverse effect on our results of operations.

Executive Officers 

The section below provides information regarding our executive officers as of December 1, 2012: 

William P. Stiritz, age 78, has been the Chairman of our Board of Directors and Chief Executive Officer since February 
2012.  Prior to joining Post, Mr. Stiritz served as the Chairman of the Board of Directors of Ralcorp Holdings, Inc. from 1994 
until February 2012. 

Terence E. Block, age 64, has been our President and Chief Operating Officer since January 2012.  Prior to joining Post, 

Mr. Block was the President of North American Pet Foods for Nestle Purina PetCare Company from January 2002 until 
December 2011. 

James L. Holbrook, age 53, has served as Executive Vice President, Marketing since October 2011. Prior to joining Post, 
he served as Chief Executive Officer of EMAK Worldwide, Inc., a family of marketing services agencies, from 2005 through 
September 2011. 

Robert V. Vitale, age 46, has served as our Chief Financial Officer since October 2011. He served as President and Chief 

Executive Officer of AHM Financial Group, LLC, a diversified provider of insurance brokerage and wealth management 
services from 2006 until 2011. 

Jeff A. Zadoks, age 47, has served as our Corporate Controller since October 2011 and serves as the Company’s principal 

accounting officer. Mr. Zadoks most recently served as Senior Vice President and Chief Accounting Officer at RehabCare 
Group, Inc., a leading provider of post-acute care in hospitals and skilled nursing facilities, from February 2010 to September 
2011, and as Vice President and Corporate Controller from December 2003 until January 2010.  

Diedre J. Gray, age 34, has served as our Senior Vice President – Legal and Corporate Secretary since December 2011 and 

our General Counsel effective September 1, 2012. Ms. Gray most recently served as Associate General Counsel and Assistant 
Secretary at MEMC Electronic Materials, Inc., a semiconductor and solar wafer manufacturing company. Previously, Ms. Gray 
was an attorney at Bryan Cave LLP from 2003 to 2010.  

Available Information 

We make available free of charge through our website (http://www.memc.com) reports we file with the Securities and 
Exchange Commission ("SEC"), including our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports 
on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange 
Act of 1934, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The SEC 
maintains an internet site containing these reports and proxy and information statements at http://www.sec.gov. Any materials 
we file can be read and copied online at that site or at the SEC's Public Reference Room at 100 F Street, NE, Washington DC 
20549, on official business days during the hours of 10:00 am and 3:00 pm. Information on the operation of the Public 
Reference Room can be obtained by calling the SEC at 1-800-SEC-0330. 

ITEM 1A.  RISK FACTORS

In addition to the factors discussed elsewhere in this report, the following risks and uncertainties could have a material 
adverse effect on our business, financial condition and results of operations. Additional risks and uncertainties not presently 
known to us or that we currently deem immaterial may also impair our business operation, financial condition or results. 

Risks Related to Our Business

We compete in a mature category with strong competition.

We compete in the ready-to-eat cereal category with competitors that represent larger shares of category sales. Our 

products face strong competition from competitors for shelf space and sales. Competition in our product categories is based on 
product innovation, product quality, price, brand recognition and loyalty, effectiveness of marketing, promotional activity and 
the ability to identify and satisfy consumer preferences. Some of our competitors have substantial financial, marketing and 
other resources, and competition with them in our various markets and product lines could cause us to reduce prices, increase 
marketing or lose market share, any of which could have a material adverse effect on our business and financial results. This 

7

high level of competition by our competitors could result in a decrease in our sales volumes. In addition, increased trade 
spending or advertising or reduced prices on our competitors’ products may require us to do the same for our products which 
could impact our margins and volumes. If we did not do the same, our revenue, profitability and market share could be 
adversely affected.

We may be unable to anticipate changes in consumer preferences and trends, which could result in decreased demand for 
our products.

Our success depends in part on our ability to anticipate the tastes and eating habits of consumers and to offer products that 

appeal to their preferences. Consumer preferences change from time to time and can be affected by a number of different and 
unexpected trends. Our failure to anticipate, identify or react quickly to these changes and trends, and to introduce new and 
improved products on a timely basis, could result in reduced demand for our products, which would in turn cause our revenues 
and profitability to suffer. Similarly, demand for our products could be affected by consumer concerns regarding the health 
effects of nutrients or ingredients such as trans fats, sugar, processed wheat and corn or other product attributes.

A decline in demand for ready-to-eat cereals could adversely affect our financial performance.

We focus primarily on producing and selling ready-to-eat cereal products. Because of our product concentration, any 
decline in consumer demand or preferences, including diet-driven changes, for ready-to-eat cereals or any other factor that 
adversely affects the ready-to-eat cereal market could have a material adverse effect on our business, financial condition or 
results of operations. We could also be adversely affected if consumers lose confidence in the healthfulness, safety or quality of 
ready-to-eat cereals or ingredients. Adverse publicity about these types of concerns, whether or not valid, may discourage 
consumers from buying our products or cause production and delivery disruptions.

Economic downturns could limit consumer demand for our products.

The willingness of consumers to purchase our products depends in part on general or local economic conditions. In periods 

of economic uncertainty, consumers may purchase more generic, private brand or value brands and may forego certain 
purchases altogether. In those circumstances, we could experience a reduction in sales of our products. In addition, as a result 
of economic conditions or competitive actions, we may be unable to raise our prices sufficiently to protect profit margins. Any 
of these events could have an adverse effect on our results of operations.

Commodity price volatility and higher energy costs could negatively impact profits.

The primary commodities used by our businesses include wheat, nuts (including almonds), sugar, edible oils, corn, oats, 
cocoa, and our primary packaging includes linerboard cartons and corrugated boxes. In addition, our manufacturing operations 
use large quantities of natural gas and electricity. The cost of such commodities may fluctuate widely and we may experience 
shortages in commodity items as a result of commodity market fluctuations, availability, increased demand, weather conditions, 
and natural disasters as well as other factors outside of our control. Higher prices for natural gas, electricity and fuel may also 
increase our production and delivery costs. Changes in the prices charged for our products may lag behind changes in our 
energy and commodity costs. Accordingly, changes in commodity or energy costs may limit our ability to maintain existing 
margins and have a material adverse effect on our operating profits. Due to the current year drought in the United States, 
pricing for certain commodities is expected to continue to rise, which may materially harm our business, financial condition 
and results of operations. If Post fails to hedge and prices subsequently increase, or if Post institutes a hedge and prices 
subsequently decrease, our costs may be greater than anticipated or greater than our competitors' costs and our financial results 
could be adversely affected.

The restatement of our historical financial statements may have a material adverse effect on our stock price and our 
ability to meet third party obligations. 

As a result of Ralcorp's restatement of its financial statements for the fiscal year ended September 30, 2011 and the three 

months ended December 31, 2011, we also restated our historical financial statements for the same periods. While the 
circumstances leading to the restatement occurred before our spin-off from Ralcorp, any restatement may affect investor 
confidence in our financial disclosures and may result in a decline in stock price and stockholder lawsuits related to the 
restatement. 

Although we have completed the restatement, we cannot guarantee that we will not receive inquiries from the Securities 
and Exchange Commission (“SEC”) or the New York Stock Exchange (“NYSE”) regarding our restated financial statements or 
matters relating thereto. Any future inquiries from the SEC or NYSE as a result of the restatement of our historical financial 
statements will, regardless of the outcome, likely consume a significant amount of our resources in addition to those resources 
already consumed in connection with the restatement itself. The delays caused by the restatement could also continue to impact 
our ability to meet third party time-sensitive contractual obligations.

8

We have identified a material weakness in our internal control over financial reporting, and if we are unable to achieve 
and maintain effective internal control over financial reporting, investors could lose confidence in our financial 
statements and our company, which could have a material adverse effect on our business and stock price. 

In order to provide reliable financial reports and operate successfully as a publicly traded company, we must maintain 

effective control over our financial reporting. In connection with the restatement of certain financial statements, Ralcorp 
management determined that a material weakness in internal control over financial reporting existed as of September 30, 2011 
and December 31, 2011 for Ralcorp. As a wholly-owned subsidiary of Ralcorp, the material weakness also existed at Post for 
these periods. On February 3, 2012, the Company became a stand-alone independent public company through the completion 
of a tax free spin-off from Ralcorp. From that time forward Post's management team became responsible for establishing its 
own disclosure controls and procedures and internal control over financial reporting. 

We believe that this material weakness does not exist as of September 30, 2012. However, we can make no assurances that 

additional material weaknesses or significant deficiencies may not subsequently arise. If we fail to achieve and maintain 
effective internal control over financial reporting and disclosure controls and procedures, it could result in additional significant 
deficiencies or material weaknesses, cause us to fail to meet our periodic reporting obligations, result in material misstatements 
in our financial statements, restatement of financial statements, sanctions or investigations by regulatory authorities, or loss of 
investor confidence in the reliability of our financial statements, which in turn could harm our business and negatively impact 
the trading price of our stock.

Labor strikes or work stoppages by our employees could harm our business.

A significant number of our full-time production and maintenance employees are covered by collective bargaining 
agreements. A dispute with a union or employees represented by a union could result in production interruptions caused by 
work stoppages. If a strike or work stoppage were to occur, our results of operations could be adversely affected. 

In the event of a work stoppage, we have contingency plans in place that would utilize the plant capabilities in conjunction 
with our ability to manufacture cereals in other locations to mitigate disruption to the business.  However, there are limitations 
inherent in any plan to mitigate disruption to our business in the event of a work stoppage and, particularly in the case of a 
prolonged work stoppage, there can be no assurance that it would not have a material adverse effect on our results of 
operations.

Impairment in the carrying value of intangible assets could negatively impact our net worth. If our goodwill, indefinite-
lived intangible assets, or other long-term assets become impaired, we will be required to record additional impairment 
charges, which may be significant.

The carrying value of intangible assets represents the fair value of goodwill, trademarks, trade names and other acquired 

intangibles. Intangibles and goodwill expected to contribute indefinitely to our cash flows are not amortized, but our 
management reviews them for impairment on an annual basis or whenever events or changes in circumstances indicate that 
their carrying value may not be recoverable. Impairments to intangible assets may be caused by factors outside our control, 
such as increasing competitive pricing pressures, lower than expected revenue and profit growth rates, changes in industry 
EBITDA and revenue multiples, changes in discount rates based on changes in cost of capital (interest rates, etc.) or the 
bankruptcy of a significant customer. These factors, along with other internal and external factors, could negatively impact our 
net worth and could have a significant impact on our fair valuation determination, which could then result in a material 
impairment charge in our results of operations. During fiscal years 2011 and 2010 we incurred impairment losses related to 
goodwill and trademark intangible assets, and we could have additional impairments in the future.  See further discussion of 
these impairment losses in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and 
Notes 2 and 4 of “Notes to Consolidated Financial Statements” of our Audited Consolidated Financial Statements.

If we pursue strategic acquisitions, divestitures or joint ventures, we may not be able to successfully consummate favorable 
transactions or successfully integrate acquired businesses.

From time to time, we may evaluate potential acquisitions, divestitures or joint ventures that would further our strategic 

objectives. With respect to acquisitions, we may not be able to achieve expected returns and other benefits as a result of 
integration challenges. With respect to proposed divestitures of assets or businesses, we may encounter difficulty in finding 
acquirers or alternative exit strategies on terms that are favorable to us, which could delay the accomplishment of our strategic 
objectives, or our divestiture activities may require us to recognize impairment charges. Companies or operations acquired or 
joint ventures created may not be profitable or may not achieve sales levels and profitability that justify the investments made. 
Our corporate development activities may present financial and operational risks, including diversion of management attention 
from existing core businesses, integrating or separating personnel and financial and other systems, and adverse effects on 
existing business relationships with suppliers and customers. Future acquisitions could also result in potentially dilutive 
issuances of equity securities, the incurrence of debt, contingent liabilities and/or amortization expenses related to certain 

9

intangible assets and increased operating expenses, which could adversely affect our results of operations and financial 
condition.

Unsuccessful implementation of business strategies to reduce costs may adversely affect our results of operations.

Many of our costs, such as raw materials, energy and freight, are outside our control. Therefore, we must seek to reduce 
costs in other areas, such as operating efficiency. If we are not able to complete projects which are designed to reduce costs and 
increase operating efficiency on time or within budget, our operating profits may be adversely impacted. In addition, if the cost-
saving initiatives we have implemented or any future cost-saving initiatives do not generate the expected cost savings and 
synergies, our results of operations may be adversely affected.

Our inability to raise prices may adversely affect our results of operations.

Our ability to raise prices for our products may be adversely affected by a number of factors, including but not limited to 
industry supply, market demand, and promotional activity by competitors. If we are unable to increase prices for our products 
as may be necessary to cover cost increases, our results of operations could be adversely affected. In addition, price increases 
typically generate lower volumes as customers then purchase fewer units. If these losses are greater than expected or if we lose 
distribution as a result of a price increase, our results of operations could be adversely affected.

Loss of a significant customer may adversely affect our results of operations.

A limited number of customer accounts represent a large percentage of our consolidated net sales. Our top ten customers 
represent approximately 55% of our gross sales for fiscal year 2012, and our largest customer, Wal-Mart Stores, Inc., accounted 
for approximately 21% of our net sales in each of fiscal 2012, 2011 and 2010.  The success of our business depends, in part, on 
our ability to maintain our level of sales and product distribution through high-volume food retailers, super centers and mass 
merchandisers. The competition to supply products to these high-volume stores is intense. Currently, we do not have long-term 
supply agreements with a substantial number of our customers, including our largest customers. These high-volume stores and 
mass merchandisers frequently reevaluate the products they carry. If a major customer elected to stop carrying one or more of 
our products, our sales may be adversely affected.

Consolidation among the retail grocery and foodservice industries may hurt profit margins.

Over the past several years, the retail grocery and foodservice industries have undergone significant consolidations and 
mass merchandisers are gaining market share. As this trend continues and such customers grow larger, they may seek to use 
their position to improve their profitability through improved efficiency, lower pricing, increased reliance on their own brand 
name products, increased emphasis on generic and other value brands, and increased promotional programs. If we are unable to 
respond to these requirements, our profitability or volume growth could be negatively impacted. Additionally, if the surviving 
entity is not a customer, we may lose significant business once held with the acquired retailer.

If our food products become adulterated, misbranded, or mislabeled, we might need to recall those items and may 
experience product liability claims if consumers are injured.

Selling food products involves a number of legal and other risks, including product contamination, spoilage, product 
tampering, allergens, or other adulteration. We may need to recall some or all of our products if they become adulterated, 
mislabeled or misbranded. This could result in destruction of product inventory, negative publicity, temporary plant closings, 
and substantial costs of compliance or remediation. Should consumption of any product cause injury, we may be liable for 
monetary damages as a result of a judgment against us. In addition, adverse publicity, including claims, whether or not valid, 
that our products or ingredients are unsafe or of poor quality may discourage consumers from buying our products or cause 
production and delivery disruptions. Any of these events, including a significant product liability judgment against us, could 
result in a loss of consumer confidence in our food products. This could have an adverse effect on our financial condition, 
results of operations or cash flows.

Disruption of our supply chain could have an adverse effect on our business, financial condition and results of operations.

Our ability, including manufacturing or distribution capabilities, and that of our suppliers, business partners and contract 
manufacturers, to make, move and sell products is critical to our success. Damage or disruption to our or their manufacturing or 
distribution capabilities due to weather, including any potential effects of climate change, natural disaster, fire or explosion, 
terrorism, pandemics, strikes, repairs or enhancements at our facilities, or other reasons, could impair our ability to manufacture 
or sell our products. Failure to take adequate steps to mitigate the likelihood or potential impact of such events, or to effectively 
manage such events if they occur, could adversely affect our business, financial condition and results of operations, as well as 
require additional resources to restore our supply chain.

10

Termination of our material licenses would have a material adverse effect on our business.

We manufacture and market our Pebbles™ products in the United States and several other locations pursuant to a long-
term intellectual property license agreement. This license gives us the exclusive right (subject only to an exception regarding 
the sale of similar products in amusement and theme parks) to use The Flintstones characters in connection with breakfast 
cereal and to sell all Pebbles™ branded cereal products in those regions. If we were to breach any material term of this license 
agreement and not timely cure the breach, the licensor could terminate the agreement. If the licensor were to terminate our 
rights to use the Flintstones characters or the Pebbles™ brand for this or any other reason, the loss of such rights could have a 
material adverse effect on our business.

Global capital and credit market issues could negatively affect our liquidity, increase our costs of borrowing and disrupt 
the operations of our suppliers and customers.

U.S. and global credit markets have, from time to time, experienced significant dislocations and liquidity disruptions which 

caused the spreads on prospective debt financings to widen considerably. These circumstances materially impacted liquidity in 
the debt markets, making financing terms for borrowers less attractive, and in certain cases resulted in the unavailability of 
certain types of debt financing. Events affecting the credit markets have also had an adverse effect on other financial markets in 
the U.S., which may make it more difficult or costly for us to raise capital through the issuance of common stock or other 
equity securities or refinance our existing debt, sell our assets or borrow more money if necessary. Our business could also be 
negatively impacted if our suppliers or customers experience disruptions resulting from tighter capital and credit markets or a 
slowdown in the general economy. Any of these risks could impair our ability to fund our operations or limit our ability to 
expand our business or increase our interest expense, which could have a material adverse effect on our financial results.

Changing currency exchange rates may adversely affect our earnings and financial position.

We have operations and assets in the United States and Canada. Our consolidated financial statements are presented in 
U.S. dollars; therefore, we must translate our foreign assets, liabilities, revenue and expenses into U.S. dollars at applicable 
exchange rates. Consequently, fluctuations in the value of the Canadian dollar may negatively affect the value of these items in 
our consolidated financial statements. To the extent we fail to manage our foreign currency exposure adequately, we may suffer 
losses in value of our net foreign currency investment, and our consolidated results of operations and financial position may be 
negatively affected.

Violations of laws or regulations, as well as new laws or regulations or changes to existing laws or regulations, could 
adversely affect our business.

The food production and marketing industry is subject to a variety of federal, state, local and foreign laws and regulations, 

including food safety requirements related to the ingredients, manufacture, processing, storage, marketing, advertising, 
labeling, and distribution of our products as well as those related to worker health and workplace safety. Our activities, both in 
and outside of the United States, are subject to extensive regulation. In the U.S. we are regulated by, among other federal and 
state authorities, the U.S. Food and Drug Administration, U.S. Federal Trade Commission and the U.S. Departments of 
Commerce and Labor as well as by similar authorities abroad. Governmental regulations also affect taxes and levies, healthcare 
costs, energy usage, immigration and other labor issues, all of which may have a direct or indirect effect on our business or 
those of our customers or suppliers. In addition, we market and advertise our products and could be the target of claims relating 
to alleged false or deceptive advertising under federal, state, and foreign laws and regulations and may be subject to initiatives 
to limit or prohibit the marketing and advertising of our products to children. Changes in these laws or regulations or the 
introduction of new laws or regulations could increase the costs of doing business for us or our customers or suppliers or 
restrict our actions, causing our results of operations to be adversely affected. Further, if we are found to be out of compliance 
with applicable laws and regulations in these areas, we could be subject to civil remedies, including fines, injunctions, or 
recalls, as well as potential criminal sanctions, any of which could have a material adverse effect on our business.

As a publicly traded company, we are subject to changing rules and regulations of federal and state government as well as 
the stock exchange on which our common stock is listed. These entities, including the Public Company Accounting Oversight 
Board, the SEC and the New York Stock Exchange, have issued a significant number of new and increasingly complex 
requirements and regulations over the course of the last several years and continue to develop additional regulations and 
requirements in response to laws enacted by Congress. Our efforts to comply with these requirements may result in an increase 
in expenses and a diversion of management’s time from other business activities.

We may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel or 
experience turnover of our management team.

We are highly dependent on our ability to attract and retain qualified personnel to operate and expand our business. If we 
lose one or more members of our senior management team, or if we fail to attract new employees, our business and financial 
position, results of operations or cash flows could be harmed.

11

Changes in weather conditions, natural disasters and other events beyond our control can adversely affect our results of 
operations.

Changes in weather conditions and natural disasters such as floods, droughts, frosts, earthquakes, hurricanes, fires or 
pestilence, may affect the cost and supply of commodities and raw materials, including tree nuts, corn syrup, sugar, corn and 
wheat. Additionally, these events can result in reduced supplies of raw materials and longer recoveries of usable raw materials. 
Competing manufacturers can be affected differently by weather conditions and natural disasters depending on the location of 
their suppliers and operations. Failure to take adequate steps to reduce the likelihood or mitigate the potential impact of such 
events, or to effectively manage such events if they occur, particularly when a product is sourced from a single location, could 
adversely affect our business and results of operations, as well as require additional resources to restore our supply chain.

We may experience losses or be subject to increased funding requirements and expenses to our qualified pension plans, 
which could negatively impact our cash flows and/or profits.

We maintain a qualified defined benefit plan in the U.S. and Canada and we are obligated to ensure that these plans are 
funded in accordance with applicable regulations. In the event the stock market deteriorates, the funds in which we invest do 
not perform according to expectations, or the valuation of the projected benefit obligation increases due to changes in interest 
rates or other factors, we may be required to make significant cash contributions to these plans and recognize increased expense 
within our financial statements.

Technology failures or delays could disrupt our operations and negatively impact our business.

We increasingly rely on information technology systems to process, transmit, and store electronic information. For 

example, our production and distribution facilities and inventory management utilize information technology to increase 
efficiencies and limit costs. Furthermore, a significant portion of the communications between our personnel, customers and 
suppliers depends on information technology.  Our information technology systems may be vulnerable to a variety of 
interruptions due to events beyond our control, including, but not limited to, natural disasters, terrorist attacks, 
telecommunications failures, computer viruses, hackers and other security issues. Such interruptions could negatively impact 
our business.  

Currently, Ralcorp is providing the majority of our information technology services under the Transition Services 

Agreement we entered into in connection with our separation from Ralcorp, and we remain substantially dependent on Ralcorp 
to provide these services until we migrate to our own systems.  If Ralcorp is unable to provide these services in accordance 
with the Transition Services Agreement, or if there are delays in migrating to our own systems, our business could be adversely 
affected.  

Our intellectual property rights are valuable, and any inability to protect them could reduce the value of our products and 
brands.

We consider our intellectual property rights, particularly our trademarks, but also our patents, trade secrets, copyrights and 
licenses, to be a significant and valuable aspect of our business. We attempt to protect our intellectual property rights through a 
combination of patent, trademark, copyright and trade secret laws, as well as licensing agreements, third party nondisclosure 
and assignment agreements and the policing of third party misuses of our intellectual property. Our failure to obtain or maintain 
adequate protection of our intellectual property rights, or any change in law or other changes that serve to lessen or remove the 
current legal protections for intellectual property, may diminish our competitiveness and could materially harm our business.

We face the risk of claims that we have infringed third parties’ intellectual property rights. Any claims of intellectual 
property infringement, even those without merit, could be expensive and time consuming to defend; cause us to cease making, 
licensing or using products that incorporate the challenged intellectual property; require us to redesign or rebrand our products 
or packaging, if feasible; divert management’s attention and resources; or require us to enter into royalty or licensing 
agreements in order to obtain the right to use a third party’s intellectual property. Any royalty or licensing agreements, if 
required, may not be available to us on acceptable terms or at all. Additionally, a successful claim of infringement against us 
could result in our being required to pay significant damages, enter into costly license or royalty agreements, or stop the sale of 
certain products, any of which could have a negative impact on our operating profits and harm our future prospects.

We are subject to environmental laws and regulations that can impose significant costs and expose us to potential 
financial liabilities.

We are subject to extensive and frequently changing federal, state, local and foreign laws and regulations relating to the 

protection of human health and the environment, including those limiting the discharge and release of pollutants into the 
environment and those regulating the transport, use, treatment, storage, disposal and remediation of, and exposure to, solid and 
hazardous wastes and materials. Certain environmental laws and regulations can impose joint and several liability without 
regard to fault on responsible parties, including past and present owners and operators of sites, related to cleaning up sites at 
which hazardous wastes or materials were disposed or released. Failure to comply with environmental laws and regulations 

12

could result in severe fines and penalties by governments or courts of law. In addition, various current and likely future federal, 
state, local and foreign laws and regulations could regulate the emission of greenhouse gases, particularly carbon dioxide and 
methane. We cannot predict the impact that such regulation may have, or that climate change may otherwise have, on our 
business.

Future events, such as new or more stringent environmental laws and regulations, any new environmental claims, the 
discovery of currently unknown environmental conditions requiring response action, or more vigorous enforcement or a new 
interpretation of existing environmental laws and regulations, might require us to incur additional costs that could have a 
material adverse effect on our financial results.

Pending and future litigation may lead us to incur significant costs.

We are, or may become, party to various lawsuits and claims arising in the normal course of business, which may include 

lawsuits or claims relating to contracts, intellectual property, product recalls, product liability, employment matters, 
environmental matters or other aspects of our business. In addition, we may in the future be subject to additional litigation or 
other proceedings or actions arising in relation to the restatement of our historical financial statements.  The defense of these 
lawsuits may divert our management’s attention, and we may incur significant expenses in defending these lawsuits. In 
addition, we may be required to pay damage awards or settlements or become subject to injunctions or other equitable 
remedies, that could have a material adverse effect on our financial position, cash flows or results of operations. The outcome 
of litigation is often difficult to predict, and the outcome of pending or future litigation may have a material adverse effect on 
our financial position, cash flows or results of operations.

Risks Related to the Separation from Ralcorp and Recent Financing Transactions

We have substantial debt and high leverage, which could adversely affect our business.

We have a significant amount of debt. We had $945.6 million of total debt as of September 30, 2012. Our overall leverage 

and the terms of our financing arrangements could: 

• 

limit our ability to obtain additional financing in the future for working capital, capital expenditures and 
acquisitions;

•  make it more difficult for us to satisfy our obligations under our indebtedness;

• 

• 

• 

• 

• 

limit our ability to refinance our indebtedness on terms acceptable to us or at all;

limit our flexibility to plan for and to adjust to changing business and market conditions in the industry in which 
we operate, and increase our vulnerability to general adverse economic and industry conditions;

require us to dedicate a substantial portion of our cash flow from operations to make interest and principal 
payments on our debt, thereby limiting the availability of our cash flow to fund future investments, capital 
expenditures, working capital, business activities and other general corporate requirements;

limit our ability to obtain additional financing for working capital, for capital expenditures, to fund growth or for 
general corporate purposes, even when necessary to maintain adequate liquidity, particularly if any ratings 
assigned to our debt securities by rating organizations were revised downward; and

subject us to higher levels of indebtedness than our competitors, which may cause a competitive disadvantage and 
may reduce our flexibility in responding to increased competition.

In addition, we incurred, in connection with the separation, a significant amount of debt for which we did not receive any 

cash proceeds, but which instead were issued to Ralcorp. As a result of the indebtedness we incurred in connection with the 
separation, the amount of leverage in our business has significantly increased. This has increased the riskiness of our business 
and of an investment in our common stock.

Our ability to meet expense and debt service obligations will depend on our future performance, which will be affected by 

financial, business, economic and other factors, including potential changes in consumer preferences, the success of product 
and marketing innovation and pressure from competitors. If we do not generate enough cash to pay our debt service 
obligations, we may be required to refinance all or part of our existing debt, sell our assets, borrow more money or raise equity.

Our credit facilities bear interest at variable rates. If market interest rates increase, variable rate debt will create higher debt 

service requirements, which could adversely affect our cash flow.

The agreements governing our debt, including our credit facilities and the indenture governing our senior notes, contain 
various covenants that impose restrictions on us that may affect our ability to operate our business.

The agreements governing our credit facilities and our senior notes contain covenants that, among other things, limit our 

ability to:

13

• 

• 

• 

borrow money or guarantee debt; 

create liens; 

pay dividends on or redeem or repurchase stock; 

•  make specified types of investments and acquisitions; 

• 

• 

• 

• 

enter into or permit to exist contractual limits on the ability of our subsidiaries to pay dividends to us;

enter into new lines of business; 

enter into transactions with affiliates; and 

sell assets or merge with other companies. 

These restrictions on our ability to operate our business could harm our business by, among other things, limiting our 

ability to take advantage of financing, merger and acquisition and other corporate opportunities.

Various risks, uncertainties and events beyond our control could affect our ability to comply with these covenants. Failure 

to comply with any of the covenants in our existing or future financing agreements could result in a default under those 
agreements and under other agreements containing cross-default provisions.

A default would permit lenders to accelerate the maturity of the debt under these agreements and to foreclose upon any 

collateral securing the debt. Under these circumstances, we might not have sufficient funds or other resources to satisfy all of 
our obligations, including our obligations under the senior notes. In addition, the limitations imposed by financing agreements 
on our ability to incur additional debt and to take other actions might significantly impair our ability to obtain other financing.

Our historical financial results as a business segment of Ralcorp may not be representative of our results as a separate, 
stand-alone company.

Much of the historical financial information we have included in this document has been derived from the consolidated 
financial statements and accounting records of Ralcorp (and, for periods before August 4, 2008, of Kraft). Accordingly, our 
historical financial information does not necessarily reflect what our financial position, results of operations or cash flows 
would have been had we operated as a separate, stand-alone company during the periods presented or those that we may 
achieve in the future primarily as a result of the following factors:

• 

• 

Prior to the separation, our business was operated by Ralcorp as part of its broader corporate organization, rather 
than as an independent company. Ralcorp or one of its affiliates performed various corporate functions for us, 
including, but not limited to, legal, treasury, accounting, auditing, risk management, information technology, 
human resources, corporate affairs, tax administration, certain governance functions (including compliance with 
the Sarbanes-Oxley Act of 2002 and internal audit) and external reporting. Our historical financial results include 
allocations of corporate expenses from Ralcorp for these and similar functions. These allocations may be less than 
the comparable expenses we incur as a separate publicly traded company.

Prior to the separation, our business was integrated with the other businesses of Ralcorp. Historically, we have 
shared economies of scope and scale in costs, employees, vendor relationships and customer relationships. The 
loss of the benefits of doing business as part of Ralcorp could have an adverse effect on our results of operations 
and financial condition.

•  Generally, our working capital requirements and capital for our general corporate purposes, including advertising 
and trade promotions, research and development and capital expenditures, have historically been satisfied as part 
of the corporate-wide cash management policies of Ralcorp. In connection with the separation, we incurred 
substantial indebtedness, as discussed above.

•  The cost of capital for our business may be higher than Ralcorp’s cost of capital prior to the separation because 

Ralcorp’s cost of debt prior to the separation may have been lower than ours following the separation.

We may be unable to achieve some or all of the benefits that we expected to achieve from our separation from Ralcorp.

By separating from Ralcorp there is a risk that our company may be more susceptible to market fluctuations and other 
adverse events than we would have been if we were still a part of Ralcorp. As part of Ralcorp we were able to enjoy certain 
benefits from Ralcorp’s operating diversity and purchasing and borrowing leverage. We may not be able to achieve some or all 
of the benefits that we expected to achieve as a stand-alone, independent company.

14

Potential liabilities may arise due to fraudulent transfer considerations, which would adversely affect our financial 
condition and our results of operations.

In connection with the separation, Ralcorp undertook financing transactions which, along with the separation and the 
financing transactions involving us, may be subject to federal and state fraudulent conveyance and transfer laws. If a court were 
to determine under these laws that, at the time of the separation, any entity involved in these transactions or the separation:

•  was insolvent, 

•  was rendered insolvent by reason of the separation, 

• 

• 

had remaining assets constituting unreasonably small capital, or

intended to incur, or believed it would incur, debts beyond its ability to pay these debts as they matured,

the court could void the separation, in whole or in part, as a fraudulent conveyance or transfer. The court could then require our 
shareholders to return to Ralcorp some or all of the shares of our common stock issued pursuant to the separation, or require 
Ralcorp or us, as the case may be, to fund liabilities of the other company for the benefit of creditors. The measure of 
insolvency will vary depending upon the jurisdiction whose law is being applied. Generally, however, an entity would be 
considered insolvent if the fair value of its assets were less than the amount of its liabilities or if it incurred debt beyond its 
ability to repay the debt as it matures.

We may have a significant indemnity obligation to Ralcorp if the separation and/or certain related transactions are treated 
as a taxable transaction.

We are a party to a Tax Allocation Agreement with Ralcorp, which sets out each party’s rights and obligations with respect 

to federal, state, local and foreign taxes for periods before and after the separation (including taxes that may arise if the 
separation and/or certain related transactions do not qualify for tax-free treatment under the Internal Revenue Code of 1986, as 
amended, or the “Code”) and related matters such as the filing of tax returns and the conduct of the parties in IRS and other 
audits.

Ralcorp received a private letter ruling from the IRS to the effect that, among other things, the separation and certain 
related transactions qualify for tax-free treatment under the Code. In addition, Ralcorp obtained an opinion from its legal 
counsel substantially to the effect that, among other things, the separation and certain related transactions qualify for tax-free 
treatment under the Code. The private letter ruling from the IRS is not binding on the IRS if the factual representations or 
assumptions made in the letter ruling request are untrue or incomplete in any material respect. Furthermore, the IRS will not 
rule on whether a distribution satisfies certain requirements necessary to obtain tax-free treatment under the Code. Rather, the 
ruling is based upon representations by Ralcorp that these conditions have been satisfied, and any inaccuracy in such 
representations could invalidate the ruling. 

The opinion of counsel referred to above addressed all of the requirements necessary for the separation and certain related 

transactions to obtain tax-free treatment under the Code, relied on the IRS private letter ruling as to matters covered by the 
ruling, and was based on, among other things, certain assumptions and representations made by Ralcorp and us, which if 
incorrect or inaccurate in any material respect would jeopardize the conclusions reached by counsel in such opinion. The 
opinion is not binding on the IRS or the courts and the IRS or the courts may not agree with the opinion.

Notwithstanding receipt by Ralcorp of the private letter ruling and opinion of counsel, the IRS could determine that the 

separation and/or certain related transactions should be treated as taxable transactions if it determines that any of the 
representations, assumptions or undertakings that were included in the request for the private letter ruling is false or has been 
violated or if it disagrees with the conclusions in the opinion that are not covered by the IRS ruling. Furthermore, events 
subsequent to the distribution could cause Ralcorp to recognize gain on the separation, including as a result of Section 355(e) of 
the Code.

Pursuant to the Tax Allocation Agreement, in certain cases, we will be required to indemnify Ralcorp for taxes resulting 
from the separation and/or certain related transactions not qualifying for tax-free treatment for United States federal income tax 
purposes. Pursuant to the Tax Allocation Agreement, we will be required to indemnify Ralcorp for losses and taxes of Ralcorp 
resulting from the breach of certain covenants made by us and for certain taxable gain that could be recognized by Ralcorp, 
including as a result of certain acquisitions of our stock or assets. Ralcorp is obligated to indemnify us in certain cases under 
the Tax Allocation Agreement, including in relevant part for taxes and certain losses incurred by us if the separation and certain 
related transactions were to fail to qualify for tax-free treatment because of actions or failures to act by Ralcorp or any of its 
affiliates. If we are required to indemnify Ralcorp under the circumstances set forth in the Tax Allocation Agreement, we may 
be subject to substantial liabilities, which could materially adversely affect our financial position. Our indemnification 
obligations to Ralcorp are not limited by any maximum amount.

15

The tax rules applicable to the separation and our indemnification obligations contained in the Tax Allocation Agreement 
may restrict us from taking certain actions, engaging in certain corporate transactions or from raising equity capital 
beyond certain thresholds for a period of time after the separation.

The distribution of Post would be taxable to Ralcorp if such distribution was part of a “plan or series of related 

transactions” pursuant to which one or more persons acquire directly or indirectly stock representing a 50% or greater interest 
(by vote or value) in Ralcorp or Post. Under current U.S. federal income tax law, acquisitions that occur during the four-year 
period that begins two years before the date of the distribution are presumed to occur pursuant to a plan or series of related 
transactions, unless it is established that the acquisition is not pursuant to a plan or series of transactions that includes the 
distribution. U.S. Treasury regulations currently in effect generally provide that whether an acquisition and a distribution are 
part of a plan is determined based on all of the facts and circumstances, including, but not limited to, specific factors described 
in the U.S. Treasury regulations. In addition, the U.S. Treasury regulations provide several “safe harbors” for acquisitions that 
are not considered to be part of a plan.

These rules and our indemnification obligations contained in the Tax Allocation Agreement limit our ability during the 

two-year period following the distribution to enter into certain transactions that may be advantageous to us and our 
shareholders, particularly issuing equity securities to satisfy financing needs, repurchasing equity securities, disposing of 
certain assets, engaging in mergers and acquisitions and, under certain circumstances, acquiring businesses or assets with 
equity securities or agreeing to be acquired.

Our ability to operate our business effectively may suffer if we do not establish our own financial, administrative and other 
support functions in order to operate as a separate, stand-alone company, and the transition services Ralcorp has agreed 
to provide may not be sufficient for our needs.  

Prior to the separation, we relied on financial, administrative and other resources, including the business relationships, of 
Ralcorp to support the operation of our business. Ralcorp is providing us with certain transition services for up to 24 months 
following the separation, but we may not be able to adequately replace those resources or replace them at the same cost. We 
may not be able to successfully put in place the financial, operational and managerial resources necessary to operate 
independently within the time periods prescribed by the Transition Services Agreement. Unanticipated delays in transitioning 
from the services Ralcorp provides could lead to duplicative costs and other inefficiencies. Any failure or significant downtime 
in our own financial or administrative systems or in Ralcorp's financial or administrative systems during the transition period 
could impact our results or prevent us from performing other administrative services and financial reporting on a timely basis 
and could materially harm our business, financial condition and results of operations.

The agreements we have entered into with Ralcorp involve conflicts of interest and therefore may have materially 
disadvantageous terms to us.

We have entered into certain agreements with Ralcorp, including the Separation and Distribution Agreement, Tax 

Allocation Agreement, Employee Matters Agreement and Transition Services Agreement which set forth the main terms of the 
separation and provide a framework for our initial relationship with Ralcorp following the separation. The terms of these 
agreements and the separation were determined at a time when we were still part of Ralcorp and therefore involve conflicts of 
interest. Accordingly, such agreements may not reflect terms that could have been reached on an arm’s-length basis between 
unaffiliated parties, which could have been materially more favorable to us.

We may incur material costs and expenses as a result of our separation from Ralcorp, which could adversely affect our 
profitability.

As a result of our separation from Ralcorp, we may incur costs and expenses greater than those we incurred prior to the 

separation. These increased costs and expenses may arise from various factors, including financial reporting, costs associated 
with complying with federal securities laws (including compliance with the Sarbanes-Oxley Act of 2002), tax administration, 
and legal and human resources related functions, and it is possible that these costs will be material to our business.

Our business, financial condition and results of operations may be adversely affected if we are unable to negotiate terms 
that are as favorable as those Ralcorp has received when we replace contracts after the separation.

Prior to completion of the separation, certain functions (such as purchasing, information systems, customer service, 
logistics and distribution) for our business generally had been performed under Ralcorp’s centralized systems and, in some 
cases, under contracts that were also used for Ralcorp’s other businesses and which were not assigned to us.  We may not be 
able to negotiate terms that are as favorable as those Ralcorp received as we replace these contracts with our own agreements.

16

If we are unable to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, or our internal control over 
financial reporting is not effective, the reliability of our financial statements may be questioned and our stock price may 
suffer.

Section 404 of the Sarbanes-Oxley Act of 2002 requires any company subject to the reporting requirements of the 
U.S. securities laws to do a comprehensive evaluation of its and its consolidated subsidiaries’ internal control over financial 
reporting. To comply with this statute, we will eventually be required to document and test our internal control procedures, our 
management will be required to assess and issue a report concerning our internal control over financial reporting, and our 
independent auditors will be required to issue an opinion on their audit of our internal control over financial reporting. Our 
management report on internal controls and our auditors' report are not contained in this report due to a transition period 
established under SEC rules for newly public companies.  The rules governing the standards that must be met for management 
to assess our internal control over financial reporting are complex and require significant documentation, testing and possible 
remediation to meet the detailed standards under the rules. During the course of its testing, our management may identify 
material weaknesses or deficiencies which may not be remedied in time to meet the deadline imposed by the Sarbanes-Oxley 
Act of 2002. If our management cannot favorably assess the effectiveness of our internal control over financial reporting or our 
auditors identify material weaknesses in our internal controls, investor confidence in our financial results may weaken, and our 
stock price may suffer.

Risks Related to Our Common Stock

Your percentage ownership in Post may be diluted in the future.

As with any publicly traded company, your percentage ownership in Post may be diluted in the future because of equity 
issuances for acquisitions, capital market transactions or otherwise, including equity awards that we expect will be granted to 
our directors, officers and employees and the accelerated vesting of other equity awards. For a more detailed description of the 
stock incentive plan, see “Executive Compensation.”

The market price and trading volume of our common stock may be volatile.

The market price of our common stock could fluctuate significantly for many reasons, including in response to the risk 

factors listed in this prospectus or for reasons unrelated to our specific performance, such as reports by industry analysts, 
investor perceptions, or negative developments relating to our customers, competitors or suppliers, as well as general economic 
and industry conditions.

Provisions in our articles of incorporation and bylaws, provisions of Missouri law, and our shareholder protection rights 
agreement may prevent or delay an acquisition of our company, which could decrease the trading price of our common 
stock.

Our articles of incorporation, bylaws and Missouri law contain provisions that are intended to deter coercive takeover 
practices and inadequate takeover bids by making such practices or bids unacceptably expensive and to encourage prospective 
acquirers to negotiate with our board of directors rather than to attempt a hostile takeover. These provisions include, among 
others:

• 

• 

• 

• 

• 

• 

• 

the board of directors is divided into three classes with staggered terms;

the board of directors fixes the number of members on the board;

elimination of the rights of our shareholders to act by written consent (except when such consent is unanimous) 
and to call shareholder meetings;

rules regarding how shareholders may present proposals or nominate directors for election at shareholder 
meetings;

the right of our board of directors to issue preferred stock without shareholder approval;

supermajority vote requirements for certain amendments to our articles of incorporation and bylaws;

anti-takeover provisions of Missouri law which may prevent us from engaging in a business combination with an 
interested shareholder, or which may deter third parties from acquiring our common stock above certain 
thresholds; and

• 

limitations on the right of shareholders to remove directors.

We have also entered into a shareholder protection rights agreement which gives our shareholders certain rights that could 

deter a change of control of us in a transaction not approved by our board of directors.

17

ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.  

ITEM 2. 

PROPERTIES

Our principal properties are our owned manufacturing locations and our administrative offices, both owned and leased, 

shown in the following table. Some properties include on-site warehouse space. We own our principal executive offices in St. 
Louis, MO. Our leases are generally long-term. Certain of our owned real property are subject to mortgages or other applicable 
security interests pursuant to our financing arrangements. Management believes its facilities are suitable and adequate for the 
purposes for which they are used and are adequately maintained. Generally, we believe each location or facility provides 
adequate capacity for current and anticipated future customer demand. 

Locations

Battle Creek, MI
Jonesboro, AR
Modesto, CA
Niagara Falls, ON, Canada
St. Louis, MO
Parsippany, NJ
Toronto, ON, Canada
Irvine, CA

Size
(Sq. Ft.)

1,920,000
320,000
282,000
190,000
29,000
28,000
7,700
6,000

Purpose
Cereal manufacturing
Cereal manufacturing
Cereal manufacturing
Cereal manufacturing
Principal executive offices
Administrative office space
Administrative office space
Sales and administrative

ITEM 3. 

LEGAL PROCEEDINGS

We are a party to a number of legal proceedings in various federal, state and foreign jurisdictions. These proceedings are in 
varying stages and many may proceed for protracted periods of time. Some proceedings involve complex questions of fact and 
law. 

From time to time, we are a party to various other legal proceedings. In the opinion of management, based upon the 
information presently known, the ultimate liability, if any, arising from the pending legal proceedings, as well as from asserted 
legal claims and known potential legal claims which are likely to be asserted, taking into account established accruals for 
estimated liabilities (if any), are not expected to be material individually and in the aggregate to our consolidated financial 
position, results of operations or cash flows. In addition, while it is difficult to estimate the potential financial impact of actions 
regarding expenditures for compliance with regulatory matters, in the opinion of management, based upon the information 
currently available, the ultimate liability arising from such compliance matters are not expected to be material to our 
consolidated financial position, results of operations or cash flows. 

For a description of certain proceedings involving environmental matters which were pending at September 30, 2012, see 

“Governmental Regulation and Environmental Matters” on page 6. 

ITEM 4.  MINE SAFETY DISCLOSURE

Not applicable.

18

PART II 

ITEM 5. 

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Common Stock Market Prices and Dividends 

Our common stock is traded on the New York Stock Exchange under the symbol “POST.” There were approximately 

7,000 shareholders of record on November 30, 2012. We have no plans to pay cash dividends in the foreseeable future, and our 
credit agreement restricts our ability to pay dividends. The range of high and low sale prices of our common stock as reported 
by the NYSE is set forth in the table below.  

Second Quarter (February 6, 2012 through March 31, 2012)
Third Quarter
Fourth Quarter

Issuer Purchases of Equity Securities 

Period
July 1 – July 31, 2012
August 1 – August 31, 2012
September 1 – September 30, 2012*
Total

(a)
Total Number
of Shares
Purchased*

— $
—
1,750,000
1,750,000

$

(b)
Average Price
Paid Per Share
—
—
30.50
30.50

Year Ended September 30, 2012

High

Low

$

$

33.74
34.35
33.92

25.34
27.33
28.35

(c)
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs

(d) 
Maximum Number  
of Shares that May Yet 
Be Purchased Under 
the Plans or Programs

—
—
—
—

—
—
—
—

* On September 28, 2012, the Company repurchased 1,750,000 shares at a price of $30.50 per share. These shares are a portion 

of the Post common shares that were retained by Ralcorp in connection with the spin-off of Post from Ralcorp. 

Performance Graph 

The following performance graph compares the changes, for the period indicated, in the cumulative total value of $100 
hypothetically invested in each of (a) Post common stock, (b) the Russell 2000 index and (c) a peer group composed of 17 
U.S.-based public companies in the food and consumer packaged goods industries. The companies are: B&G Foods, Inc.; 
Brown-Forman Corporation; Central European Distribution Corporation; Coca-Cola Bottling Co.; Cott Corporation; Darling 
International Inc.; Diamond Foods, Inc.; Flowers Foods, Inc.; Green Mountain Coffee Roasters, Inc.; The Hain Celestial Group, 
Inc.; Imperial Sugar Company; J&J Snack Foods Corp.; Monster Beverage Corporation; Sanderson Farms, Inc.; Snyder’s-
Lance, Inc.; Sunopta Inc. and TreeHouse Foods Inc.   This graph covers the period from February 6, 2012 (the first day our 
common stock began “when-issued” trading on the NYSE) through September 30, 2012.

19

* $100 invested on 2/6/12 in stock or index.   

Performance Graph Data 

2/6/2012
2/29/2012
3/30/2012
4/30/2012
5/31/2012
6/29/2012
7/31/2012
8/31/2012
9/28/2012

Post ($)

Russell 2000
Index ($)

100.00
115.81
122.46
110.64
111.83
114.35
110.08
111.01
111.79

100.00
97.90
100.23
98.61
91.97
96.39
95.00
98.03
101.10

Peer Group
($)
100.00
99.19
100.33
99.78
102.15
102.32
99.60
102.74
103.15

The stock price performance included in this graph is not necessarily indicative of future stock price performance. 

This performance graph shall not be deemed “filed” for purposes of Section 18 of the Exchange Act or incorporated by 

reference into any of our filings under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be 
expressly set forth by specific reference in such filing. 

The information required under this Item 5 concerning equity compensation plan information is set out below under Item 

12 and is incorporated herein by this reference.

20

ITEM 6. 

SELECTED FINANCIAL DATA 

(in millions, except per share data)

(In millions)

Statement of Operations Data
Net sales
Cost of goods sold
Gross profit
Selling, general and administrative expenses
Amortization of intangible assets
Impairment of goodwill and other intangible assets(a)
Other operating expenses, net
Operating profit (loss)
Interest expense
Other (income) expense
Earnings (loss) before income taxes
Income tax provision (benefit)
Net earnings (loss)

Earnings (Loss) per share(b)

Statement of Cash Flows Data
Depreciation and amortization
Cash provided (used) by:
Operating activities
Investing activities
Financing activities

Balance Sheet Data
Cash and cash equivalents
Working capital (excl. cash and cash equivalents)
Total assets
Debt, including short-term portion
Other liabilities
Total equity

______________

$

$

$

$

$

$

Year Ended September 30,

2012

2011

2010

2009

958.9
530.0
428.9
274.5
12.6
—
2.7
139.1
60.3
(1.6)
80.4
30.5
49.9

$

$

968.2
516.6
451.6
239.5
12.6
566.5
1.6
(368.6)
51.5
10.5
(430.6)
(6.3)
$ (424.3) $

996.7
553.7
443.0
218.8
12.7
19.4
1.3
190.8
51.5
(2.2)
141.5
49.5
92.0

$ 1,072.1
570.8
501.3
272.7
12.6
—
0.8
215.2
58.3
—
156.9
55.8
101.1

$

1.45

$ (12.33) $

2.67

$

2.94

Two
Months
Ended
Sept. 30,
2008(c)

Seven
Months
Ended
Aug. 4,
2008(d)

$

$

$

184.6
127.1
57.5
43.7
2.2
—
—
11.6
9.6
—
2.0
1.4
0.6

$

$

657.4
370.4
287.0
150.6
—
—
2.4
134.0
—
—
134.0
48.9
85.1

0.02

N/A

63.2

144.0
(30.9)
(57.1)

58.2
25.1
2,732.3
945.6
129.2
1,231.5

$

$

$

$

$

$

58.7

143.8
(14.9)
(132.1)

1.7
(0.7)
2,723.2
784.5
104.9
1,434.7

$

$

$

55.4

135.6
(24.3)
(112.4)

4.8
68.0
3,348.0
716.5
90.7
2,061.7

50.6

$

9.8

$

20.3

221.1
(36.7)
(183.3)

5.7
39.5
3,368.1
716.5
78.3
2,023.3

$

3.2
(180.1)
3,504.6
716.5
69.6
1,811.3

(a)   For information about the impairment of goodwill and other intangible assets, see “Critical Accounting Policies and Estimates” and 

Notes 2 and 4 of “Notes to Consolidated Financial Statements.”  

(b)   Earnings (Loss) per share for the fiscal years ended September 30, 2011, 2010 and 2009 and the two months ended September 30, 2008, 
are calculated assuming weighted-average shares outstanding of 34.4 million shares which represents the amount of common shares 
outstanding following the distribution of one share of Post common stock for every two shares of Ralcorp common stock and the 
retention of approximately 6.8 million shares by Ralcorp. For the periods presented there are no dilutive shares as there were no actual 
shares or share-based awards outstanding prior to the distribution. Periods prior to August 5, 2008, were excluded as the Post Cereals 
Business was owned by Kraft prior to these dates.

(c)  Ralcorp (Successor) acquired Post from Kraft (Predecessor) on August 4, 2008 and changed its fiscal year end to September 30. The data 
for the two months ended September 30, 2008 represents results for the post-acquisition (Successor) period from August 4, 2008 to 
September 30, 2008. As a result of the acquisition and the application of purchase accounting, the basis of Post’s assets and liabilities 
were adjusted to fair value as of the acquisition date. 

(d)   The data in these columns represents pre-acquisition financial information based on the fiscal calendar of Kraft (Predecessor).

21

 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS 

OF OPERATIONS 

The following discussion summarizes the significant factors affecting the consolidated operating results, financial 
condition, liquidity, and capital resources of Post Holdings, Inc. This discussion should be read in conjunction with the 
financial statements under Item 8, and the “Cautionary Statement on Forward-Looking Statements” on page 1. 

Overview

We are a leading manufacturer, marketer and distributor of branded ready-to-eat cereals in the United States and 
Canada. We are the third largest seller of ready-to-eat cereals in the United States with 10.4% market share (based on retail 
dollar sales in xAOC) for the 52-week period ended September 29, 2012, according to Nielsen. Our products are 
manufactured through a flexible production platform consisting of four owned primary facilities and sold through a variety 
of channels such as grocery stores, mass merchandisers, club stores, drug stores, convenience stores and foodservice 
establishments. Our portfolio of brands includes diverse offerings such as Honey Bunches of Oats, Shredded Wheat, Grape-
Nuts, Shreddies, Raisin Bran, Good Morenings, Golden Crisp, Alpha-Bits, Honeycomb, Pebbles, and Great Grains. We have 
leveraged the strength of our brands, category expertise, leadership, and over a century of institutional knowledge to create a 
diverse portfolio of cereals that enhance the lives of consumers.

From 1925 to 1929, our predecessor, Postum Cereal Company, acquired over a dozen companies and expanded its 
product line to more than 60 products. The company changed its name to General Foods Corporation and over several 
decades introduced household names such as Post Raisin Bran (1942), Honeycomb (1965), Pebbles (1971) and Honey 
Bunches of Oats (1989). General Foods Corporation was acquired by Philip Morris Companies in 1985, and subsequently 
merged with Kraft in 1989. In 2008, the Post cereals business was split off from Kraft and acquired by Ralcorp Holdings, 
Inc.

On July 14, 2011, Ralcorp’s Board of Directors announced that they had unanimously agreed in principle to separate 

the Post cereals business from Ralcorp in a tax-free spin-off to Ralcorp shareholders. On February 3, 2012, Post legally 
separated from Ralcorp in which each shareholder of Ralcorp as of January 30, 2012, the record date for the distribution, 
received one share of Post common stock for every two shares of Ralcorp common stock held; additionally, Ralcorp 
retained approximately 6.8 million unregistered shares of Post common stock. On September 28, 2012, Ralcorp sold all of 
its interest in Post; in connection with this transaction Post repurchased 1.75 million of these common shares for 
approximately $53.4 million.  

Business Drivers and Measures

In operating our business and monitoring its performance, we consider a number of performance measures and 

operational factors as well as factors affecting the ready-to-eat cereal industry as whole as further discussed below.

•  Our business is characterized by intense competition among large manufacturers of branded, private label and 

value brand ready-to-eat cereals. In recent years, the dollar revenue in the ready-to-eat cereal category has been 
flat, and in some years has declined, which has tended to intensify this competition. We expect this strong 
competitive environment to continue in the future. During our fiscal year 2012, we experienced a 3% decline in 
volume compared to fiscal year 2011 as well as a 0.4 share point decline in our market share based on dollar 
consumption. We believe the volume decline was primarily the result of overall declines in the ready-to-eat cereal 
category combined with the challenges of stabilizing the level and effectiveness of our trade and advertising and 
consumer spending. During fiscal 2012, we instituted programs which aimed to stabilize and reverse market share 
declines experienced in prior years by improving the value proposition of our products through new pricing 
strategies, improved marketing programs, a focus on product quality and expanding the distribution of our products 
into currently underrepresented sales channels.

•  The primary components of our costs of goods sold include raw materials (agricultural commodities including 

wheat, corn, oats, sugar, fruit and tree nuts), packaging (linerboard cartons, corrugated boxes, plastic containers, 
and carton board) and freight and distribution (a combination of common carriers and inter-modal rail). In 2012, 
we experienced increases in our raw material commodity costs and we expect certain of our commodity prices to 
continue to increase into fiscal 2013.

•  Our selling, general and administrative costs consist primarily of advertising and promotion, marketing, general 
office and research and development costs. During 2012, these costs increased primarily as a result of increased 
advertising and promotion spending, incremental costs for a direct sales force, higher bonus costs, and costs to 
establish and operate Post as a stand-alone public company. 

22

Seasonality

Demand for ready-to-eat cereal has generally been level throughout the year, although demand for certain promotional 

products may be influenced by holidays, changes in seasons, or other events.

Results of Operations

The following discussion compares our summarized operating results for the fiscal years ended September 30, 2012, 

2011 and 2010. 

The following table summarizes operational results for the periods indicated (dollars in millions).

Year Ended September 30,
2011

2010

2012

Net Sales
Operating Profit (Loss)
Net Earnings (Loss)

Net Sales

$

$

958.9
139.1
49.9

$

968.2
(368.6)
(424.3)

996.7
190.8
92.0

Percentage volume changes for the fiscal years ended September 30, 2012 and 2011 relative to comparable amounts for 

the prior year period were as follows:

Honey Bunches of Oats
Pebbles
Other
Total

Fiscal 2012 compared to 2011

Year Ended September 30,

2012

2011

(2)%
(6)%
(3)%
(3)%

(6)%
(2)%
(14)%
(9)%

Net sales for the year ended September 30, 2012 decreased $9.3 million or 1% compared to prior year primarily driven 

by a 3% decline in overall volumes which was only partially offset by higher average gross and net selling prices.  For the 
fiscal year, Honey Bunches of Oats and Pebbles volumes were down 2% and 6%, respectively, versus prior year, however, 
Great Grains experienced a year over year volume increase of 10%. 

Fiscal 2011 compared to 2010

Net sales decreased $28.5 million or 3% in fiscal 2011, as the impact of a 9% decline in overall volumes was partially 
offset by higher average net selling prices which was driven primarily by an 18% reduction in trade spending. Volumes were 
down across most of the Post brand portfolio driven by lower trade spending compared to the trade spending levels a year 
ago and competitive promotional activity. Other factors impacting net sales included a 12% volume increase for Great 
Grains, driven by a national advertising campaign to support the brand.

Margins

Gross Profit
Selling, general and administrative expenses
Amortization of intangible assets
Impairment of goodwill and other intangible assets
Operating Profit (Loss)

23

2010

2012

Year Ended September 30,
2011
(% of net sales)
46.6 %
24.7 %
1.3 %
58.5 %
(38.1)%

44.7 %
28.6 %
1.3 %
— %
14.5 %

44.4 %
22.0 %
1.3 %
1.9 %
19.1 %

Fiscal 2012 compared to 2011

Gross profit margins decreased by 1.9 percentage points in 2012 compared to 2011. Gross profit margin declines were 

driven by $26.5 million of higher raw material costs (primarily grains and sugar) and $7.4 million of unfavorable other 
manufacturing costs primarily driven by unfavorable fixed cost absorption due to lower production volumes and $3.3 
million of higher freight costs.  

Selling, general and administrative expenses ("SG&A") as a percentage of net sales increased by 3.9 percentage points. 
SG&A was negatively impacted by $12.5 million of costs incurred to effect the separation of Post from Ralcorp and to begin 
transitioning Post to stand-alone processes and procedures during the fiscal year 2012. Excluding the effect of these costs, 
SG&A as a percentage of net sales increased from 24.7% in 2011 to 27.3% in 2012. This increase was driven by $9.1 
million of increased advertising and promotion costs to provide advertising support for our overall brand portfolio in line 
with our strategy to stabilize our market share in the RTE cereal category. The remaining increase was driven by incremental 
holding company costs, and higher operating company overhead for the new direct sales force and higher bonus costs 
partially offset by lower warehousing and broker expense.

Operating profit as a percentage of net sales increased to 14.5% from negative 38.1%.  Excluding the impact of the 
prior year impairment charge of $566.5 million, operating profit margin decreased from 20.4% to 14.5%, see Notes 2 and 4 
in the “Notes to Consolidated Financial Statements” for further information regarding the impairment charge. This decrease 
was primarily driven by lower sales and margin compression in the current year and due to increases in SG&A as previously 
described.

Fiscal 2011 compared to 2010

Gross profit margins improved by 2.2 percentage points to 46.6% in 2011 compared to 2010. Gross profit margins were 

negatively impacted by $7.1 million of mark-to-market losses on commodity derivatives that did not qualify for hedge 
accounting (economic hedges) in fiscal 2011 and $1.3 million of transition and integration costs in fiscal 2010. Excluding 
the effect of these items, gross profit margins were 47.4% in fiscal 2011, up from 44.6% for fiscal 2010. Gross profit 
margins benefitted significantly from the aforementioned 18% reduction in trade spending, thereby increasing average net 
selling prices. This benefit was partially offset by unfavorable manufacturing costs due to unfavorable fixed cost absorption 
from lower production volumes and higher raw material costs (primarily sugar, nuts, wheat, corn and packaging costs).

SG&A as a percentage of net sales were negatively impacted by $6.4 million of transition and integration costs in 2010 
and by $2.8 million of Post separation costs in 2011. Excluding the effect of these items, SG&A as a percentage of net sales 
increased from 21.3% in 2010 to 24.4% in 2011, driven primarily by higher advertising costs. The $28.7 million increase in 
advertising costs was primarily due to the national advertising campaign to support the Great Grains brand re-launch as well 
as modest increases behind Pebbles and Honey Bunches of Oats.

Operating profit margin was negatively impacted primarily by the $566.5 million impairment charge related to our 

goodwill and other intangible assets. Excluding the effect of impairment charges of $566.5 million in 2011 and $19.4 
million in 2010, our operating profit margin was 20.4% in 2011 compared to 21.1% in 2010, primarily driven by factors 
previously discussed above.

Interest Expense

Interest expense was $60.3 million and $51.5 million for the fiscal years ended September 30, 2012 and 2011, 

respectively. The increase is driven primarily by the increase in outstanding debt through the issuance of $775.0 million of 
Senior Notes and a $175.0 million term loan in connection with our separation from Ralcorp.  Prior year interest expense 
and current year interest expense up to the date of separation from Ralcorp was related to debt obligations of Ralcorp which 
were assumed from Kraft in the August 2008 acquisition of Post. 

Interest expense was $51.5 million for the fiscal years ended September 30, 2011 and 2010 as average long-term 

intercompany debt levels remained virtually unchanged during these time periods. At the time of the separation of Post from 
Ralcorp, all intercompany debt and related intercompany accrued interest was settled. In connection with the separation, we 
incurred significant new third party indebtedness. See Notes 12 and 13 in the “Notes to Consolidated Financial Statements” 
and below in "Liquidity and Capital Resources" for further discussion of our indebtedness and related interest expense.

Income Taxes

Income tax expense was $30.5 million, which represents an effective income tax rate of 37.9%, for the year ended 
September 30, 2012, compared to a benefit of $6.3 million and an effective income tax rate of 1.5% (negative), for the year 
ended September 30, 2011.  The current year effective tax rate was unfavorably impacted by tax expense related to an 
uncertain tax position of $2.7 which we expect to take on our short period tax return for the period starting with the 
separation from Ralcorp and ending on September 30, 2012.  The year to date effective income tax rate was also 

24

unfavorably impacted by $4.6 million of non-deductible outside service expenses incurred to effect the Company's 
separation from Ralcorp, which resulted in incremental income tax expense of approximately $1.8 million.  The prior year 
annual effective tax rate was significantly impacted by the nondeductible goodwill impairment expense incurred during the 
fourth quarter of fiscal 2011.  Excluding the effect of these items, our effective tax rate for the year ended September 30, 
2012 would have been approximately 32.3%.

Income taxes were a benefit of $6.3 million for the fiscal year ended September 30, 2011 compared to an expense of 
$49.5 million in the prior fiscal year, driven primarily by lower earnings before taxes. The effective income tax rate was 
approximately 1.5% (negative) for fiscal year 2011, down from 35.0% in the prior year. The effective tax rate for 2011 was 
significantly affected by the $427.8 million non-deductible goodwill impairment loss discussed above. Excluding the 
goodwill impairment charge and the effect of the Domestic Production Activities Deduction (DPAD) discussed below, the 
effective tax rate for 2011 would have been 28.6%. 

For both 2011 and 2010, the effective tax rate was favorably impacted by the effects of the DPAD, and also impacted by 
minor effects of shifts between the relative amounts of domestic and foreign income. The DPAD is a U.S. federal deduction 
of a percentage of taxable income from domestic manufacturing. Taxable income is affected by not only pre-tax book 
income, but also temporary differences in the timing and amounts of certain tax deductions, including significant amounts 
related to impairments of trademark intangible assets, depreciation of property, and postretirement benefits. In addition, for 
fiscal 2011, the DPAD percentage was increased from 6% to 9% of qualifying taxable income.

Liquidity and Capital Resources

As part of the separation, we incurred $950 million of indebtedness, which consisted of $175 million aggregate 

principal amount of borrowings under a senior secured term loan facility and $775 million in aggregate principal amount of 
senior notes. We did not receive any proceeds from the senior notes, which we initially issued to Ralcorp in connection with 
the separation. Approximately $125 million of the proceeds from the term loan facilities were transferred to Ralcorp in 
connection with the separation. Of the remaining $50 million in proceeds, we retained approximately $32 million after 
payment of fees and expenses relating to the financing transactions. We also have a $175 million revolving credit facility 
that was unfunded at the time of the separation and remained unfunded through September 30, 2012. See Note 13 of “Notes 
to Consolidated Financial Statements” for additional information.

Effective as of the distribution date, Ralcorp transferred to Post certain defined benefit pension and other postretirement 
benefit plans. For more information about defined benefit pension and postretirement benefit plans, see Note 15 of “Notes to 
Consolidated Financial Statements.”

Historically, we have generated and expect to continue to generate positive cash flows from operations, supported by 
favorable operating income margins. We believe our cash flows from operations and our current and future credit facilities 
will be sufficient to satisfy our future working capital, research and development activities, capital expenditures, pension 
contributions and other financing requirements for the foreseeable future. Our ability to generate positive cash flows from 
operations is dependent on general economic conditions, competitive pressures and other business and risk factors described 
elsewhere in this prospectus. If we are unable to generate sufficient cash flows from operations, or otherwise to comply with 
the terms of our credit facilities, we may be required to seek additional financing alternatives.

Short-term financing needs primarily consist of working capital requirements, interest payments and required 
repayments of the term loan facility. Long-term financing needs will depend largely on potential growth opportunities, 
including acquisition activity.

The following tables show recent cash flow data, which is discussed below.

2010

2012

Year Ended September 30,
2011
(In millions)
143.8
$
(14.9)
(132.1)
0.1
(3.1) $

144.0
(30.9)
(57.1)
0.5
56.5

$

$

135.6
(24.3)
(112.4)
0.2
(0.9)

Cash provided by operating activities
Cash used by investing activities
Cash used by financing activities
Effect of exchange rate changes on cash
Net increase (decrease) in cash and cash equivalents

$

$

25

Operating Activities

Fiscal 2012 compared to 2011

Cash provided by operating activities for the fiscal year ended September 30, 2012 increased by $0.2 million compared 

to the fiscal year ended September 30, 2011 primarily driven by lower gross profit and increased selling, general and 
administrative costs which were offset by $16.3 million of favorable working capital changes when compared to working 
capital changes in fiscal 2011, primarily driven by the timing of payment on increased advertising and promotional activity 
in fiscal 2012.

Fiscal 2011 compared to 2010

Cash provided by operating activities for fiscal 2011 increased $8.2 million when compared to fiscal 2010. The increase 

is due to favorable changes in working capital, payment of $13.6 million to Kraft in fiscal 2010 related to the transition 
services agreement ("TSA"), a $2.0 million distribution to Post Canada from RAH Limited Partnership (see Note 19 in 
“Notes to Consolidated Financial Statements”), partially offset by lower net earnings (excluding the impact of the non-cash 
impairment of goodwill and other intangible assets and deferred income taxes). Changes in working capital were primarily 
driven by a prior year decrease in levels of accrued obligations related to trade spending, the payment to Kraft in 2010 as 
noted above and a larger reduction in inventory in 2010 compared to the current year.

Investing Activities

Fiscal 2012 compared to 2011

Cash used in investing activities for fiscal 2012 increased by $16.0 million compared to fiscal 2011. The increase was 

driven primarily by the purchase of a corporate office building and related furniture and fixtures in the first half of 2012 and 
an increase in general plant maintenance and upgrades.

Fiscal 2011 compared to 2010

Net cash used for investing activities was $14.9 million for fiscal 2011, down $9.4 million from the prior fiscal year due 

to a reduction in the amount of capital spending.

Financing Activities

Fiscal 2012 compared to 2011

Cash used by financing activities was $57.1 million for fiscal 2012. In connection with our separation from Ralcorp, we 
issued $950.0 million in debt of which $900.0 million was remitted to Ralcorp and approximately $17.7 million was paid as 
debt issuance costs, with the remaining $32.3 million in proceeds retained by the Company. The components of change in 
net investment of Ralcorp include cash deposits from Post to Ralcorp and cash borrowings received from Ralcorp used to 
fund operations or capital expenditures and allocation for Ralcorp's corporate expenses prior to our separation from Ralcorp. 
On September 28, 2012, we repurchased 1.75 million shares of our common stock for $53.4 million. Additionally, during 
fiscal 2012, we made $4.4 million in scheduled repayments on our term loan facility. 

Fiscal 2011 compared to Fiscal 2010

Changes in cash used in financing activities for the years ended September 30, 2011 and 2010 are primarily due to 
changes in the net investment  of Ralcorp. The components of net investment of Ralcorp include cash deposits from Post to 
Ralcorp and cash borrowings received from Ralcorp used to fund operations or capital expenditures and allocations of 
Ralcorp’s corporate expenses (see Note 17 of “Notes to Consolidated Financial Statements”). On September 28, 2011, Post 
entered into a promissory note payable to Ralcorp in the principal amount of $68.0 million.

Contractual Obligations

In the normal course of business, we enter into contracts and commitments which obligate us to make payments in the 

future. The table below sets forth our significant future obligations by time period as of September 30, 2012.  For 
consideration of the table below, “Less Than 1 Year” refers to obligations due between October 1, 2012 and September 30, 
2013, “1-3 Years” refers to obligations due between October 1, 2013 and September 30, 2015, “3-5 Years” refers to 
obligations due between October 1, 2015 and September 30, 2017, and “More Than 5 Years” refer to any obligations due 
after September 30, 2017.

26

Debt(a)
Interest on long-term debt (a)
Operating lease obligations(b)
Purchase obligations(c)
Deferred compensation obligations(d)
Benefit obligations(e)
Unrecognized tax benefits (f)
Total

_________

 Total   

Less Than 
1 Year   

1-3 Years

3-5 Years    More Than 
5 Years   

$

945.6
555.1
10.3
125.1
8.6
118.0
2.7
$ 1,765.4

$

$

(In millions)
56.9
$
120.2
5.6
12.4
7.0
6.0
—
208.1

$

$

$

15.3
60.8
3.5
98.8
0.1
2.4
—
180.9

98.4
116.9
1.2
9.7
0.3
7.9
—
234.4

$

775.0
257.2
—
4.2
1.2
101.7
2.7
$ 1,142.0

(a) 

Excluded from the table above are senior unsecured notes and related interest with an aggregate principal value of $250 million 
and a maturity date of February 2022 which we issued on October 25, 2012.  Interest on variable rate debt included in the table 
above was computed using the assumption that the interest rate at September 30, 2012 was  in effect for the remaining term of the 
variable rate debt.  Actual interest could vary.  See Item 7A for further discussion.

(b)  Operating lease obligations consist of minimum rental payments under noncancelable operating leases, as shown in Note 14 of 

“Notes to Consolidated Financial Statements.” 

(c) 

Purchase obligations are legally binding agreements to purchase goods or services that specify all significant terms, including: 
fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the 
transaction. 

(d)  Deferred compensation obligations have been allocated to time periods based on existing payment plans for terminated employees 

and the estimated timing of distributions to current employees based on age. 

(e) 

(f) 

Benefit obligations consist of future payments related to pension and other postretirement benefits as estimated by an actuarial 
valuation and shown in Note 15 of “Notes to Consolidated Financial Statements.”

Represents our total liability for unrecognized tax benefits.  Due to the inherent uncertainty of the underlying tax positions, we are 
unable to reasonably estimate in which future periods the unrecognized tax benefits will be settled.

Inflation

Inflationary pressures have had an adverse effect on Post through higher raw material and fuel costs. We believe that 
inflation has not had a material adverse impact on our operations for the years ended September 30, 2012, 2011 and 2010, 
but could have a material impact in the future if inflation rates were to significantly exceed our ability to achieve price 
increases.

Currency

Certain sales and costs of our Canadian operations were denominated in Canadian dollars. Consequently, profits from 

this business can be impacted by fluctuations in the value of the Canadian dollars relative to U.S. dollars.

Off Balance Sheet Arrangements

As of September 30, 2012, we did not have any material off balance sheet arrangements that would be reasonably likely 
to have a material impact on our financial position or results of operations. At the time of the separation, we entered into an 
agreement to indemnify Ralcorp from various exposures, including any tax liability that may arise as a result of the 
separation. See "Risks Related to the Separation from Ralcorp and Recent Financing Transactions" earlier in this document 
for further discussion.

Critical Accounting Policies and Estimates

The following discussion is presented pursuant to the United States Securities and Exchange Commission’s Financial 

Reporting Release No. 60, “Cautionary Advice Regarding Disclosure About Critical Accounting Policies.” The policies 
below are both important to the representation of Post’s financial condition and results and require management’s most 
difficult, subjective or complex judgments.

Under generally accepted accounting principles in the United States, we make estimates and assumptions that impact 
the reported amounts of assets, liabilities, revenues, and expenses as well as the disclosure of contingent liabilities. We base 
estimates on past experience and on various other assumptions that are believed to be reasonable under the circumstances. 

27

 
 
Those estimates form the basis for making judgments about carrying values of assets and liabilities that are not readily 
apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Revenue Recognition - Revenue is recognized when title of goods is transferred to the customer, as specified by the 

shipping terms. Net sales reflect gross sales, including amounts billed to customers for shipping and handling, less sales 
discounts and trade allowances (including promotional price buy downs and new item promotional funding). Customer trade 
allowances are generally computed as a percentage of gross sales. Products are generally sold with no right of return except 
in the case of goods which do not meet product specifications or are damaged and related reserves are maintained based on 
return history. If additional rights of return are granted, revenue recognition is deferred. Estimated reductions to revenue for 
customer incentive offerings are based upon customer redemption history.

Inventory - Inventories are generally valued at the lower of average cost (determined on a first-in, first-out basis) or 

market value and have been reduced by an allowance for obsolete product and packaging materials. The estimated 
allowance is based on a review of inventories on hand compared to estimated future usage and sales. If market conditions 
and actual demands are less favorable than projected, additional inventory write-downs may be required.

Long-Lived Assets - We review long-lived assets, including leasehold improvements, property and equipment, and 
amortized intangible assets for impairment whenever events or changes in business circumstances indicate that the carrying 
amount of the assets may not be fully recoverable. Long-lived assets to be disposed of are reported at the lower of the 
carrying amount or fair value less the cost to sell.

Indefinite Lived Assets - Trademarks with indefinite lives are reviewed for impairment during the fourth quarter of 

each fiscal year following the annual forecasting process, or more frequently if facts and circumstances indicate the 
trademark may be impaired. The trademark impairment tests require us to estimate the fair value of the trademark and 
compare it to its carrying value. The estimated fair value is determined using an income-based approach (the relief-from-
royalty method), which requires significant assumptions for each brand, including estimates regarding future revenue 
growth, discount rates, and appropriate royalty rates. In our test as of September 30, 2012, we assumed a discount rate of 
9% and royalty rates ranging from 0% to 10% based on consideration of several factors for each brand, including profit 
levels, research of external royalty rates by third party experts, and the relative importance of each brand to the Company. 
Revenue growth assumptions are based on historical trends and management's expectations for future growth by brand. The 
discount rate was based on a weighted average cost of capital utilizing industry market data of similar companies.  Based on 
our assessment, we concluded there was no impairment of trademarks with indefinite lives at September 30, 2012.  The 
failure in the future to achieve forecasted revenue growth rates, an increase in the discount rate, or a significant change in 
the trademark profitability and corresponding royalty rate assumed could result in the recognition of a trademark 
impairment loss.  As of September 30, 2012, the estimated fair value exceeded book carrying value of all indefinite lived 
trademarks by greater than 15%, with the exception of the Shreddies and Post trademarks.  The estimated fair value for the 
Shreddies and Post trademarks only slightly exceeded their respective book carrying values of $4.2 million and $181.1 
million, respectively.  Accordingly, a small unfavorable change in any of the assumptions affecting the valuation of those 
trademarks would likely result in an impairment, which could be material to our financial statements.

In June 2011, a trademark impairment loss of $32.1 million was recognized related to the Post Shredded Wheat and 
Grape-Nuts trademarks based on reassessments triggered by the announced separation of Post from Ralcorp. The trademark 
impairment was due to reductions in anticipated future sales as a result of competition, lack of consumer response to 
advertising and promotions for these brands, and further reallocations of advertising and promotion expenditures to higher-
return brands. These factors, particularly the lower than expected revenues during 2011 and further declines in market share, 
led us to lower royalty rates for both the Shredded Wheat and Grape-Nuts brands as well as further reduce future sales 
growth rates, resulting in a partial impairment of both brands.

Based upon a preliminary review of the Post business conducted by the newly appointed Post management team in 
October 2011, sales declines in the fourth quarter of  fiscal 2011 and continuing into October 2011, and weakness in the 
branded ready-to-eat cereal category and the broader economy, management determined that additional strategic steps were 
needed to stabilize the business and the competitive position of its brands. The impact of these steps was a reduction of 
expected net sales growth rates and profitability of certain brands in the near term. Consequently, an additional trademark 
impairment loss of $106.6 million was recognized in the quarter ended September 30, 2011, primarily related to the Honey 
Bunches of Oats, Post Selects, and Post trademarks. Holding all other assumptions constant, if the discount rate had been 
one-quarter percentage point higher, if the sales growth rates for each period had been one-quarter percentage point lower, 
or if the royalty rates had been one-quarter percentage point lower, the impairment of all indefinite-lived trademarks at 
September 30, 2011 would have been $22 million to $53 million higher. Excluding the five brands with related impairment 
charges in September 2011, each of our other material indefinite-lived trademarks had estimated fair values which exceeded 
their carrying values by at least 10% with the exception of the Grape-Nuts trademark which had an estimated fair value 
approximately equal to its carrying value.

28

In the fourth quarter of fiscal 2010, a trademark impairment loss of $19.4 million was recognized related to the Post 

Shredded Wheat and Grape-Nuts trademarks. The trademark impairment was due to a reallocation of advertising and 
promotion expenditures to higher-return brands and reductions in anticipated sales-growth rates based on the annual 
forecasting process completed in the fourth quarter of fiscal 2010.

As noted above, assessing the fair value of our indefinite lived trademarks includes, among other things, making key 

assumptions for estimating revenue growth rates and profitability (and corresponding royalty rates) by brand. These 
assumptions are subject to a high degree of judgment and complexity. We make every effort to estimate revenue growth 
rates and profitability by brand as accurately as possible with the information available at the time the forecast is developed. 
However, changes in the assumptions and estimates may affect the estimated fair value of the individual trademark, and 
could result in additional impairment charges in future periods. Factors that have the potential to create variances in the 
estimated fair value of each trademark include but are not limited to (i) fluctuations in forecasted sales volumes, which can 
be driven by multiple external factors affecting demand, including macroeconomic factors, competitive dynamics in the 
ready-to-eat cereal category, changes in consumer preferences, and consumer responsiveness to our promotional and 
advertising activities; (ii) product costs, particularly commodities such as wheat, corn, rice, sugar, nuts, oats, corrugated 
packaging and diesel, and other production costs which could negatively impact profitability and corresponding royalty rate; 
and (iii) interest rate fluctuations and the overall impact of these changes on the appropriate discount rate.

Goodwill - Goodwill represents the excess of the cost of acquired businesses over the fair market value of their 

identifiable net assets. In the fourth quarter of fiscal 2011, we early adopted ASU No. 2011-8 “Intangibles — Goodwill and 
Other (Topic 350): Testing Goodwill for Impairment.” We conduct a goodwill impairment qualitative assessment during the 
fourth quarter of each fiscal year following the annual forecasting process, or more frequently if facts and circumstances 
indicate that goodwill may be impaired. The goodwill impairment qualitative assessment requires us to perform an 
assessment to determine if it is more likely than not that the fair value of the business is less than its carrying amount. The 
qualitative assessment considers various factors, including the macroeconomic environment, industry and market specific 
conditions, financial performance, cost impacts, and issues or events specific to the business. If adverse qualitative trends 
are identified that could negatively impact the fair value of the business, we perform a “step one” goodwill impairment test. 
For fiscal 2012, we determined that the recency of our prior year goodwill impairment was a significant qualitative factor 
which required us to complete the "step one" goodwill impairment test. The “step one” goodwill impairment test requires us 
to estimate the fair value of our business and certain assets and liabilities. The estimated fair value was determined using a 
combined income and market approach with a greater weighting on the income approach (75% of the calculation). The 
income approach is based on discounted future cash flows and requires significant assumptions, including estimates 
regarding future revenue, profitability, and capital requirements. The market approach (25% of the calculation) is based on a 
market multiple (revenue and EBITDA which stands for earnings before interest, income taxes, depreciation, and 
amortization) and requires an estimate of appropriate multiples based on market data.

As of September 30, 2012, we had a goodwill balance of $1,366.6 million. For the calculation of fair value of our 
business, we assumed future revenue growth rates ranging from 2.6% to 6.8% with a long-term (terminal) growth rate of 3% 
and applied a discount rate of 8.5% to cash flows. Revenue growth assumptions (along with profitability and cash flow 
assumptions) were based on historical trends for the business and management's expectations for future growth. The 
discount rate was based on a weighted average cost of capital utilizing industry market data of similar companies. For the 
market approach, we used a weighted average multiple of 10.7 and 10.2 times projected fiscal 2013 and 2014 EBITDA, 
respectively, and a multiple of 2.4 and 2.3 times projected fiscal 2013 and 2014 revenue, respectively, based on industry 
market data. An unfavorable change in forecasted operating results and cash flows, an increase in discount rates based on 
changes in cost of capital (interest rates, etc.), or a decline in industry market EBITDA and revenue multiples may reduce 
the estimated fair value below carrying value and would possibly result in the recognition of a goodwill impairment loss. 
Holding all other assumptions constant, a decrease in the net sales growth rate for all future years of up to one-half 
percentage point or an increase in the discount rate up to one-half percentage point, would not have resulted in a goodwill 
impairment charge at September 30, 2012, or if the EBITDA multiple for 2013 and 2014 had been up to 1.75 times lower or 
if the revenue multiple for 2013 and 2014 had been up to 0.3 times lower, there still would not have been an impairment at 
September 30, 2012.

In fiscal 2011, the revised business outlook of our new management team (as described in the discussion of the 
trademark impairment loss for the quarter ended September 30, 2011, above) triggered a “step one” goodwill impairment 
analysis. Because the carrying value was determined to be in excess of its fair value in our step one analysis, we were 
required to perform “step two” of the impairment analysis to determine the amount of goodwill impairment to be recorded. 
The amount of the impairment is calculated by comparing the implied fair value of the goodwill to its carrying amount, 
which required us to allocate the fair value determined in the step one analysis to the individual assets and liabilities of the 
business. Any remaining fair value would represent the implied fair value of goodwill on the testing date. Based on the step 
two analysis, we recorded a pre-tax, non-cash impairment charge of $427.8 million to reduce the carrying value of goodwill.

As of September 30, 2011, after consideration of the impairment discussed above, we had a revised goodwill balance of 

$1,366.2 million. For the calculation of fair value of our business, we assumed future revenue growth rates ranging from 

29

0.6% to 3.3% with a long-term (terminal) growth rate of 3% and applied a discount rate of 8.5% to cash flows. Revenue 
growth assumptions (along with profitability and cash flow assumptions) were based on historical trends for the reporting 
unit and management’s expectations for future growth. The discount rate was based on industry market data of similar 
companies, and included factors such as the weighted average cost of capital, internal rate of return, and weighted average 
return on assets. For the market approach, we used a weighted average multiple of 10.0 and 8.5 times projected fiscal 2012 
and 2013 EBITDA, respectively, and a multiple of 2.4 and 2.0 times projected fiscal 2012 and 2013 revenue, respectively, 
based on industry market data. An unfavorable change in forecasted operating results and cash flows, an increase in discount 
rates based on changes in cost of capital (interest rates, etc.), or a decline in industry market EBITDA and revenue multiples 
would have reduced the estimated fair value below the new carrying value and would have likely resulted in the recognition 
of an additional goodwill impairment loss. Holding all other assumptions constant, if the net sales growth rate for all future 
years had been one-quarter percentage point lower or the discount rate had been one-quarter percentage point higher, the 
goodwill impairment charge at September 30, 2011 would have been $76 million to $122 million higher, or if the EBITDA 
multiple for 2012 and 2013 had been 0.5 times lower or if the revenue multiple for 2012 and 2013 had been 0.2 times lower, 
the impairment would have been $15 million to $24 million higher.

Pension and Other Post-Retirement Benefits - Pension assets and liabilities are determined on an actuarial basis and 

are affected by the estimated market-related value of plan assets; estimates of the expected return on plan assets, discount 
rates, future salary increases, and other assumptions inherent in these valuations. We annually review the assumptions 
underlying the actuarial calculations and make changes to these assumptions, based on current market conditions and 
historical trends, as necessary. Differences between the actual return on plan assets and the expected return on plan assets 
and changes to projected future rates of return on plan assets will affect the amount of pension expense or income ultimately 
recognized. The other postretirement benefits liability (partially subsidized retiree health and life insurance) is also 
determined on an actuarial basis and is affected by assumptions including the discount rate and expected trends in healthcare 
costs. Changes in the discount rate and differences between actual and expected healthcare costs will affect the recorded 
amount of other postretirement benefits expense. For both pensions and postretirement benefit calculations, the assumed 
discount rate is determined by projecting the plans’ expected future benefit payments as defined for the projected benefit 
obligation or accumulated postretirement benefit obligation, discounting those expected payments using a theoretical zero-
coupon spot yield curve derived from a universe of high-quality (rated AA or better by Moody’s Investor Service) corporate 
bonds as of the measurement date, and solving for the single equivalent discount rate that results in the same present value. 
A 1% decrease in the assumed discount rate (from 4.13% to 3.13% for U.S. pension; from  3.96% to 2.96% for U.S. other 
postretirement benefits; from 4.25% to 3.25% for Canadian pension; and from 4.39% to 3.39% for Canadian other 
postretirement benefits) would have increased the recorded benefit obligations at September 30, 2012 by approximately 
$8.0 million for pensions and approximately $22.0 million for other postretirement benefits. The expected return on plan 
assets was determined based on historical and expected future returns of the various asset classes, using the target 
allocations of the plans. A 1% decrease in the assumed return on plan assets (from 8.50% to 7.50% for U.S. and from 6.25% 
to 5.25% for Canadian) would have increased the net periodic benefit cost for the pension plans by approximately 
$0.1 million. We expect to contribute $5.7 million to the combined pension plans and $1.5 million to our postretirement 
medical benefit plans in fiscal 2013. Contributions beyond 2013 remain uncertain and will significantly depend on changes 
in actuarial assumptions, actual return on plan assets and any legislative or regulatory changes that may affect plan funding 
requirements. See Note 15 of “Notes to Consolidated Financial Statements” for more information about pension and other 
postretirement benefit assumptions.

Stock-Based Compensation - Stock-based compensation cost is measured at the grant date based on the value of the 

award and is recognized as expense over the vesting period for awards expected to vest. Determining the fair value of share-
based awards at the grant date requires judgment, including estimating the expected term, expected stock price volatility, 
risk-free interest rate, and expected dividends. In addition, judgment is required in estimating the amount of share-based 
awards that are expected to be forfeited before vesting. For equity awards, the original estimate of the grant date fair value is 
not subsequently revised unless the awards are modified, but the estimate of expected forfeitures is revised throughout the 
vesting period and the cumulative stock-based compensation cost recognized is adjusted accordingly. For liability awards, 
the fair value is remeasured at the end of each reporting period. See Note 16 of “Notes to Consolidated Financial 
Statements” for more information about stock-based compensation and our related estimates.

Income Tax - We estimate income tax expense based on taxes in each jurisdiction. We estimate current tax exposures 

together with temporary differences resulting from differing treatment of items for tax and financial reporting purposes. 
These temporary differences result in deferred tax assets and liabilities. We believe that sufficient income will be generated 
in the future to realize the benefit of most of our deferred tax assets. Where there is not sufficient evidence that such income 
is likely to be generated, we establish a valuation allowance against the related deferred tax assets. We are subject to 
periodic audits by governmental tax authorities of our income tax returns. These audits generally include questions 
regarding our tax filing positions, including the amount and timing of deductions and the allocation of income among 

30

various tax jurisdictions. We evaluate our exposures associated with our tax filing positions, including state and local taxes, 
and record reserves for estimated exposures. 

Based on the provisions of the Tax Allocation Agreement between Post and Ralcorp, Ralcorp retained responsibility for 
income tax liabilities and income tax returns related to all periods prior to the Spin-Off date of February 3, 2012.  There are 
no open income tax audits in any of Post's filing jurisdictions for periods subsequent to the Spin-Off date.  

See Note 5 of “Notes to Consolidated Financial Statements” for more information about estimates affecting income 

taxes. 

Recently Issued Accounting Standards

See Note 3 of “Notes to Consolidated Financial Statements” for a discussion regarding recently issued accounting 

standards.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Commodity Price Risk

In the ordinary course of business, Post is exposed to commodity price risks relating to the acquisition of raw materials and 

fuels. Prior to the spin-off from Ralcorp, we participated in Ralcorp’s derivative financial instrument program.  Since the spin-
off, we have implemented a stand-alone derivative program, which includes the use of futures contracts, options and swaps, to 
manage certain of these exposures when it is practical to do so. For more information, see Note 10 of “Notes to Consolidated 
Financial Statements.”

Foreign Currency Risk

Post has foreign currency exchange rate risk related to its Canadian entity, whose functional currency is the Canadian 

dollar.

Interest Rate Risk

As of September 30, 2012, we have indebtedness of $775.0 million of senior notes (the "Notes") and our senior secured 
credit facility (the "Credit Facility") for $350.0 million which consists of a $175.0 million term loan, of which $170.6 million is 
outstanding at September 30, 2012, and an unfunded revolving credit facility with $174.5 million of capacity after 
consideration of $0.5 million of letters of credit outstanding.

The Notes bear fixed rate interest of 7.375% per annum. Interest payments on the Notes are due semi-annually each 
February 15 and August 15, with the first interest payment of $30.5 million paid on August 15, 2012. The maturity date of the 
Notes is February 15, 2022.

Borrowings under the Credit Facility bear interest at LIBOR or a base rate (as defined in the Credit Facility) plus an 
applicable margin ranging from 1.50% to 2.00% for LIBOR-based loans and from 0.50% to 1.00% for Base Rate-based loans, 
depending upon the Company's consolidated leverage ratio.  Accordingly, borrowings under the Credit Facility are subject to an 
element of market risk from changes in interest rates.  At September 30, 2012, the weighted average interest rate on borrowings 
under the Credit Facility was 2.22%.  A one percentage point increase or decrease in the interest rate applicable to us would 
result in a $1 million increase or decrease in our annual interest expense for every $100 million of floating rate debt we may 
incur.

With respect to variable rate debt, a hypothetical 10% change in interest rates would not have had a material impact on the 
Company’s reported net earnings or cash flows in fiscal 2012. See Note 13 of “Notes to Consolidated Financial Statements” for 
additional information.

31

ITEM 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Audited Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm.........................................................................................................
Consolidated Statements of Operations of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2012, 2011 and 
2010 ............................................................................................................................................................................................
Consolidated Statements of Comprehensive Income (Loss) of Post Holdings, Inc. for the Fiscal Years Ended September 
30, 2012, 2011 and 2010.............................................................................................................................................................
Consolidated Balance Sheets of Post Holdings, Inc. as of September 30, 2012 and 2011 ..........................................................
Consolidated Statements of Cash Flows of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2012, 2011 and 
2010 ............................................................................................................................................................................................
Consolidated Statements of Stockholders' Equity of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2012, 
2011 and 2010.............................................................................................................................................................................
Notes to Consolidated Financial Statements of Post Holdings, Inc. ............................................................................................

33

34

35
36

37

38
39

32

Report of Independent Registered Public Accounting Firm 

To the Shareholders of Post Holdings, Inc.:

In our opinion, the consolidated financial statements listed in the accompanying index present fairly, in all material respects, the 
financial position of Post Holdings, Inc. and its subsidiaries at September 30, 2012 and 2011, and the results of their operations 
and their cash flows for each of the three years in the period ended September 30, 2012 in conformity with accounting 
principles generally accepted in the United States of America.  These financial statements are the responsibility of the 
Company's management.  Our responsibility is to express an opinion on these financial statements based on our audits.  We 
conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board 
(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the 
financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by 
management, and evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis 
for our opinion.

/s/ PricewaterhouseCoopers LLP 
St. Louis, Missouri  
December 13, 2012

33

POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share data)

Net Sales
Cost of goods sold
Gross Profit

Selling, general and administrative expenses
Amortization of intangible assets
Impairment of goodwill and other intangible assets
Other operating expenses, net
Operating Profit (Loss)

Interest expense
Other (income) expense
Earnings (Loss) before Income Taxes
Income tax provision (benefit)
Net Earnings (Loss)

Earnings (Loss) per share
Basic
Diluted

Weighted-Average Common Shares Outstanding:
Basic
Diluted

Year Ended September 30,
2011

2012

2010

$

$

$
$

958.9
530.0
428.9

274.5
12.6
—
2.7
139.1

60.3
(1.6)
80.4
30.5
49.9

1.45
1.45

34.3
34.5

$

$

$
$

968.2
516.6
451.6

239.5
12.6
566.5
1.6
(368.6)

51.5
10.5
(430.6)
(6.3)
(424.3)

(12.33)
(12.33)

34.4
34.4

$

$

$
$

996.7
553.7
443.0

218.8
12.7
19.4
1.3
190.8

51.5
(2.2)
141.5
49.5
92.0

2.67
2.67

34.4
34.4

See accompanying Notes to Consolidated Financial Statements.

34

 
 
 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS)
(in millions)

Year Ended September 30,

2012

2011

2010

Net Earnings (Loss)
Pension and postretirement benefit adjustments, net of tax of $12.4, $3.2,
and $2.8, respectively

Foreign currency translation adjustments
Total Comprehensive Income (Loss)

$

$

49.9

$

(424.3)

(20.8)
(0.2)
28.9

(5.3)
1.1
(428.5)

$

$

$

92.0

(4.8)
3.1
90.3

See accompanying Notes to Consolidated Financial Statements.

35

POST HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except share and per share data) 

ASSETS

September 30,

2012

2011

(In millions)

Current Assets

Cash and cash equivalents
Receivable from Ralcorp
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets
Intercompany notes receivable
Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Investment in partnership
Other assets

Total Assets

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

Current portion of long-term debt
Current portion of intercompany debt
Accounts payable
Other current liabilities

Total Current Liabilities

Long-term debt
Long-term intercompany debt
Deferred income taxes
Other liabilities

Total Liabilities

Commitments and Contingencies

Stockholders' Equity

Common stock, $0.01 par value, 300.0 million authorized, 34.40 million shares issued,
32.65 million outstanding as of September 30, 2012
Additional paid-in capital
Retained earnings
Net investment of Ralcorp
Accumulated other comprehensive loss
Treasury stock, at cost, 1.75 million shares

Total Stockholders' Equity
Total Liabilities and Stockholders' Equity

$

$

$

$

58.2
—
56.5
78.6
1.1
15.3
—
209.7

405.1
1,366.6
736.0
—
14.9
2,732.3

15.3
—
50.0
61.1
126.4

930.3
—
314.9
129.2
1,500.8

0.3
1,272.6
36.6
—
(24.6)
(53.4)
1,231.5
2,732.3

$

$

$

$

1.7
41.3
10.1
66.6
3.8
4.0
7.8
135.3

412.1
1,366.2
748.6
60.2
0.8
2,723.2

—
68.0
28.8
37.5
134.3

—
716.5
332.8
104.9
1,288.5

—
—
—
1,438.3
(3.6)
—
1,434.7
2,723.2

See accompanying Notes to Consolidated Financial Statements.

36

 
 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)

Cash Flows from Operating Activities
Net earnings (loss)
Adjustments to reconcile net earnings (loss) to net cash flow provided by
operating activities:

Depreciation and amortization
Impairment of goodwill and other intangible assets
Stock-based compensation expense
Deferred income taxes
Other, net
Other changes in current assets and liabilities, net

(Increase) decrease in receivables
Decrease (increase) in receivable from Ralcorp
Change in due to/from Kraft Foods Inc.
(Increase) decrease in inventories
(Increase) in prepaid expenses and other current assets
Increase (decrease) in accounts payable and other current and non-
current liabilities
Net Cash Provided by Operating Activities

Cash Flows from Investing Activities
Additions to property and intangible assets
Net Cash Used by Investing Activities

Cash Flows from Financing Activities
Proceeds from issuance of Senior Notes
Proceeds from issuance of term loan
Payment to Ralcorp
Repayments of long-term debt
Purchases of treasury stock
Change in net investment of Ralcorp
Payments of debt issuance costs
Changes in intercompany debt

Net Cash Used by Financing Activities
Effect of Exchange Rate Changes on Cash

Net Increase (Decrease) in Cash and Cash Equivalents
Cash and Cash Equivalents, Beginning of Year
Cash and Cash Equivalents, End of Year

$

Year Ended September 30,
2011

2012

2010

$

49.9

$

(424.3)

$

92.0

63.2
—
4.5
(2.6)
4.1

(45.9)
41.3
—
(11.7)
(8.7)

49.9
144.0

(30.9)
(30.9)

775.0
175.0
(900.0)
(4.4)
(53.4)
(39.4)
(17.7)
7.8
(57.1)
0.5

56.5
1.7
58.2

58.7
566.5
1.7
(69.0)
1.6

55.6
(41.3)
—
3.7
(1.8)

(7.6)
143.8

(14.9)
(14.9)

—
—
—
—
—
(192.3)
—
60.2
(132.1)
0.1

(3.1)
4.8
1.7

$

55.4
19.4
1.9
(11.1)
7.2

14.8
—
(13.6)
14.4
(1.7)

(43.1)
135.6

(24.3)
(24.3)

—
—
—
—
—
(112.4)
—
—
(112.4)
0.2

(0.9)
5.7
4.8

$

See accompanying Notes to Consolidated Financial Statements.

37

 
 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
(in millions)

Shares

Common
Stock

Additional
Paid-in
Capital

Net
Investment

Retained
Earnings

Retirement
Benefit
Adjustments,
net of tax

Foreign
Currency
Translation
Adjustments

Treasury
Stock

Total
Stockholders'
Equity

Accumulated Other
Comprehensive Loss

$

(3.2) $

— $

2,023.3

—

—

3.1

—

—

—

—

—

92.0

(4.8)

3.1

(51.9)

$

(0.1) $

— $

2,061.7

—

—

1.1

—

1.0

—

(1.0)

—

—

—

—

—

0.8

0.8

—

—

—

—

(424.3)

(5.3)

1.1

(198.5)

$

— $

1,434.7

—

—

—

—

—

(53.4)

—

—

49.9

(191.0)

—

—

4.1

(53.4)

(13.6)

0.8

$ (53.4) $

1,231.5

Balance as of September 30, 2009

— $

— $

— $ 2,021.0

$

— $

Net earnings

Net change in Retirement Benefits
Foreign Currency Translation 
adjustments
Net transfer to Ralcorp

—

—

—

—

—

—

—

—

—

—

—

—

92.0

—

—

(51.9)

—

—

—

—

Balance as of September 30, 2010

— $

— $

— $ 2,061.1

$

— $

Net loss

Net change in Retirement Benefits
Foreign Currency Translation 
adjustments
Net transfer to Ralcorp

—

—

—

—

—

—

—

—

—

—

—

—

(424.3)

—

—

(198.5)

—

—

—

—

5.5

—

(4.8)

—

—

0.7

—

(5.3)

—

—

Balance as of September 30, 2011

— $

— $

— $ 1,438.3

$

— $

(4.6) $

Net earnings

Separation related adjustments

Reclassification of Net Investment
to Additional Paid-in Capital

Issuance of Common Stock at
Spin-Off

Stock-based compensation expense

Purchase of Treasury Stock

Net change in Retirement Benefits
Foreign Currency Translation
adjustments
Balance as of September 30, 2012

—

—

—

34.40

—

(1.75)

—

—

32.65

$

—

—

—

0.3

—

—

—

—

0.3

—

—

13.3

(182.8)

1,268.8

(1,268.8)

(0.3)

4.1

—

—

—

—

—

—

—

—

36.6

—

—

—

—

—

—

—

—

(7.2)

—

—

—

—

(13.6)

—

$ 1,272.6

$

— $

36.6

$

(25.4) $

See accompanying Notes to Consolidated Financial Statements.

38

 
POST HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(dollars in millions, except where indicated otherwise)

Note 1 — Background

Post Holdings, Inc. ("Post" or the "Company") is a manufacturer, marketer and distributor of branded ready-to-eat cereals 

in the United States and Canada. Post’s products are generally sold to supermarket chains, wholesalers, supercenters, club 
stores, mass merchandisers, distributors, convenience stores and the foodservice channel in North America. The Company's 
products are manufactured at four facilities located in Battle Creek, Michigan; Jonesboro, Arkansas; Modesto, California; and 
Niagara Falls, Ontario.

On February 3, 2012, Post completed its legal separation from Ralcorp Holdings, Inc. ("Ralcorp") via a tax free spin-off 

(the "Spin-Off"). In the Spin-Off, Ralcorp shareholders of record on January 30, 2012, the record date for the distribution, 
received one share of Post common stock for every two shares of Ralcorp common stock held; additionally Ralcorp retained 
approximately 6.8 million unregistered shares of Post common stock. At the time of distribution Ralcorp entered into a series of  
third party financing arrangements that effectively resulted in the contribution of its net investment in Post in exchange for the 
aforementioned 6.8 million shares of Post common stock and a $900.0 cash distribution which was funded through the 
incurrence of long-term debt by Post, see Note 13. Prior to Ralcorp's contribution of its net investment, the net investment 
balance decreased due to separation related adjustments in the net amount of $182.8 primarily due to differences between the 
$900.0 cash distribution to Ralcorp compared to the settlement of intercompany debt of $784.5 and equity investment in 
partnership of $60.2, see Note 19, that did not transfer to Post in connection with the Spin-Off.

On February 6, 2012, Post began regular trading on the New York Stock Exchange under the ticker symbol “POST” as an 

independent, public company.

On September 28, 2012, the Company repurchased 1.75 million shares of its common stock, at a price of $30.50 per share 

for an aggregate purchase price of approximately $53.4. These shares are a portion of the Post shares that were retained by 
Ralcorp in connection with the Spin-Off, which Ralcorp disposed of in a debt-for-equity exchange. As such, Ralcorp no longer 
holds any Post shares.

Post has a single operating segment and manufactures and markets products under several brand names, including Honey 
Bunches of Oats®, Pebbles™, Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran, Grape-Nuts® and 
Honeycomb®.

Unless otherwise stated or the context otherwise indicates, all references in this Form 10-K to "Post," "the Company," "us," 

"our" or "we" mean Post Holdings, Inc. and its consolidated subsidiaries, and for periods prior to the Spin-Off from Ralcorp, 
the Branded Cereal Business of Ralcorp.  

Note 2 — Summary of Significant Accounting Policies

Principles of Consolidation — The consolidated financial statements include the operations of Post Holdings, Inc. and its 

wholly-owned subsidiaries Post Foods, LLC and Post Foods Canada Inc. All intercompany transactions between Post Holdings, 
Inc., Post Foods, LLC and Post Foods Canada Inc. have been eliminated. As described in Note 1, for periods prior to the Spin-
Off, these consolidated financial statements include the combined results of Post Foods, LLC and Post Foods Canada Corp., 
which comprised the operations of the Company prior to the Spin-Off.  Transactions between the Company and Ralcorp are 
included in these financial statements.

Use of Estimates and Allocations — The consolidated financial statements of the Company are prepared in conformity with 

accounting principles generally accepted in the United States of America, which require certain elections as to accounting 
policy, estimates and assumptions that affect the reported amounts of assets, liabilities, the disclosure of contingent liabilities at 
the dates of the financial statements and the reported amount of net revenues and expenses during the reporting periods. 
Significant accounting policy elections, estimates and assumptions include, among others, pension and benefit plan 
assumptions, valuation assumptions of goodwill and other intangible assets, marketing programs and income taxes. Actual 
results could differ from those estimates.

Throughout the reported periods prior to the Spin-Off covered by these financial statements, operations of the Company 
were conducted and accounted for as a reportable segment within the consolidated financial statements of Ralcorp Holdings, 
Inc. The financial statements have been derived from Ralcorp's historical accounting records and reflect significant allocations 
of direct costs and expenses (see Note 17). All of the allocations and estimates in these financial statements are based upon 
assumptions that management of the Company believe are reasonable. The financial statements for periods prior to the Spin-
Off do not necessarily represent the financial position or results of operations of the Company had it been operated as a 
separate independent entity.

39

Cash Equivalents include all highly liquid investments with original maturities of less than three months.

Receivables are reported at net realizable value. This value includes appropriate allowances for doubtful accounts, cash 
discounts, and other amounts which the Company does not ultimately expect to collect. The Company determines its allowance 
for doubtful accounts reserve based on historical losses and the economic status of, and its relationship with, its customers, 
especially those identified as "at risk." A receivable is considered past due if payments have not been received within the agreed 
upon invoice terms. Receivables are written off against the allowance when the customer files for bankruptcy protection or is 
otherwise deemed to be uncollectible based upon the Company's evaluation of the customer's solvency. 

Inventories are generally valued at the lower of average cost (determined on a first-in, first-out basis) or market. Reported 
amounts have been reduced by an allowance for obsolete product and packaging materials based on a review of inventories on 
hand compared to estimated future usage and sales.

Property is recorded at cost, and depreciation expense is generally provided on a straight-line basis over the estimated 
useful lives of the properties. Estimated useful lives range from 1 to 20 years for machinery and equipment and 12 to 30 years 
for buildings and leasehold improvements. Total depreciation expense was $50.6, $46.1 and $42.7 in fiscal 2012, 2011 and 
2010, respectively. Repair and maintenance costs incurred in connection with planned major maintenance activities are 
accounted for under the direct expensing method. Property consisted of: 

Land
Buildings and leasehold improvements
Machinery and equipment
Software
Construction in progress

Accumulated depreciation

September 30,

2012

2011

$

$

13.0
135.3
410.3
21.9
19.0
599.5
(194.4)
405.1

$

$

12.2
131.3
395.3
—
6.3
545.1
(133.0)
412.1

The $21.9 increase in software assets is primarily related to certain internally developed administrative software and 

software licenses which were transferred to Post from Ralcorp in connection with the Spin-Off.

Other Intangible Assets consist of customer relationships and trademarks/brands recorded as a result of Ralcorp's 
acquisition of Post. Amortization expense related to intangible assets, which is provided on a straight-line basis over the 
estimated useful lives of the assets, was $12.6, $12.6, and $12.7 in fiscal 2012, 2011 and 2010, respectively. For the intangible 
assets recorded as of September 30, 2012, amortization expense of $12.6, $12.4, $12.4, $12.4, and $12.4 is scheduled for fiscal 
2013, 2014, 2015, 2016, and 2017, respectively. Other intangible assets consisted of: 

Subject to amortization:

Customer relationships
Trademarks/brands

Not subject to amortization:

Trademarks/brands

Carrying
Amount

September 30, 2012
Accum.
Amort.

Net
Amount

Carrying
Amount

September 30, 2011
Accum.
Amort.

Net
Amount

$

$

$

153.9
91.0
244.9

543.6
788.5

$

$

$

(32.1) $
(20.4)
(52.5) $

121.8
70.6
192.4

—
(52.5) $

543.6
736.0

$

$

$

153.9
91.0
244.9

543.6
788.5

$

$

$

(24.4) $
(15.5)
(39.9) $

129.5
75.5
205.0

—
(39.9) $

543.6
748.6

Recoverability of Assets — The Company continually evaluates whether events or circumstances have occurred which 
might impair the recoverability of the carrying value of its assets, including property, identifiable intangibles, and goodwill. 
Trademarks with indefinite lives are reviewed for impairment during the fourth quarter of each fiscal year following the annual 
forecasting process, or more frequently if facts and circumstances indicate the trademark may be impaired. The trademark 
impairment tests require us to estimate the fair value of the trademark and compare it to its carrying value. The estimated fair 
value is determined using an income-based approach (the relief-from-royalty method), which requires significant assumptions 
for each brand, including estimates regarding future revenue growth, discount rates, and appropriate royalty rates. Assumptions 
are determined after consideration of several factors for each brand, including profit levels, research of external royalty rates by 

40

third party experts and the relative importance of each brand to the Company. Revenue growth assumptions are based on 
historical trends and management's expectations for future growth by brand. The discount rate was based on a weighted average 
cost of capital utilizing industry market data of similar companies. 

 In addition, definite-lived assets and indefinite-lived intangible assets are reassessed as needed when information becomes 

available that is believed to negatively impact the fair market value of an asset. In general, an asset is deemed impaired and 
written down to its fair value if estimated related future cash flows are less than its carrying amount. 

In September 2011, a trademark impairment loss of $106.6 was recognized primarily related to the Post Honey Bunches of 

Oats, Post Selects, and Post trademarks. Based upon a preliminary review conducted by the Company's management team in 
October of 2011, sales declines in the fourth quarter of fiscal 2011 and continuing into October 2011, and weakness in the 
branded ready-to-eat cereal category and the broader economy at that time, management determined that additional strategic 
steps were needed to stabilize the business and the competitive position of its brands. The impact of these steps was the 
reduction of expected net sales growth rates and profitability of certain brands in the near term, thereby resulting in the 
trademark impairment. In June 2011, a trademark impairment loss of $32.1  was recognized related to the Post Shredded Wheat 
and Grape-Nuts trademarks based on reassessments triggered by the announced separation of the Company from Ralcorp. The 
trademark impairment was due to reductions in anticipated future sales as a result of competition, lack of consumer response to 
advertising and promotions for these brands, and further reallocations of advertising and promotion expenditures to higher-
return brands. These factors, particularly the lower than expected revenues during 2011 and further declines in market share, as 
well as further reduced future sales growth rates, led to lower assumed royalty rates for both the Shredded Wheat and Grape-
Nuts brands resulting in a partial impairment of both brands.

In the fourth quarter of fiscal 2010, a trademark impairment loss of $19.4 was recognized related to the Post Shredded 

Wheat and Grape-Nuts trademarks. The trademark impairment was due to a reallocation of advertising and promotion 
expenditures to higher-return brands and reductions in anticipated sales-growth rates based on the annual forecasting process in 
the fourth quarter.

These fair value measurements fell within Level 3 of the fair value hierarchy as described in Note 11. The trademark and 
goodwill impairment losses are reported in "Impairment of goodwill and other intangible assets" on the Consolidated Statement 
of Operations. See Note 4 for information about goodwill impairments.

Investments — The Company funds a portion of its deferred compensation liability by investing in certain mutual funds in 

the same amounts as selected by the participating employees. Because management's intent is to invest in a manner that 
matches the deferral options chosen by the participants and those participants can elect to transfer amounts in or out of each of 
the designated deferral options at any time, these investments have been classified as trading assets and are stated at fair value 
in "Other Assets" (see Note 11). Both realized and unrealized gains and losses on these assets are included in "Selling, general 
and administrative expenses" and offset the related change in the deferred compensation liability.

Stockholders' Equity — For periods prior to the Spin-Off, the net investment of Ralcorp in the Consolidated Balance 
Sheets represents Ralcorp's historical investment in Post in excess of its accumulated net income after taxes and the net effect 
of the transactions with and allocations from Ralcorp. For the period subsequent to the Spin-Off, Stockholders' Equity 
represents the initial investment contribution from Ralcorp, the par value of our common stock net of treasury stock at cost, 
accumulated other comprehensive loss and retained earnings, which represents our net income for the period of February 4, 
2012 through September 30, 2012. See Note 1 for additional information. Accumulated other comprehensive income included 
foreign currency translation adjustments of  $0.8,  $1.0, and  $(0.1) as of September 30, 2012, 2011, and 2010, respectively, as 
well as amounts related to postretirement benefit plans as presented in Note 15.

Revenue is recognized when title of goods is transferred to the customer, as specified by the shipping terms. Net sales 
reflect gross sales, including amounts billed to customers for shipping and handling, less sales discounts and trade allowances 
(including promotional price buy downs and new item promotional funding). Customer trade allowances are generally 
computed as a percentage of gross sales. Products are generally sold with no right of return except in the case of goods which 
do not meet product specifications or are damaged, and related reserves are maintained based on return history. If additional 
rights of return are granted, revenue recognition is deferred. Estimated reductions to revenue for customer incentive offerings 
are based upon customer redemption history.

Cost of Products Sold includes, among other things, inbound and outbound freight costs and depreciation expense related 

to assets used in production, while storage and other warehousing costs are included in "Selling, general, and administrative 
expenses." Storage and other warehousing costs totaled $40.6, $45.3, and $48.6 in fiscal 2012, 2011, and 2010, respectively.

Advertising costs are expensed as incurred except for costs of producing media advertising such as television commercials 

or magazine advertisements, which are deferred until the first time the advertising takes place. The amount reported as assets 
on the balance sheet was insignificant as of September 30, 2012 and 2011.

41

Stock-based Compensation — the Company recognizes the cost of employee services received in exchange for awards of 
equity instruments based on the grant-date fair value of those awards (with limited exceptions). That cost is recognized over the 
period during which an employee is required to provide service in exchange for the award — the requisite service period 
(usually the vesting period). See Note 16 for disclosures related to stock-based compensation.

Income Tax Expense is estimated based on income taxes in each jurisdiction and includes the effects of both current tax 
exposures and the temporary differences resulting from differing treatment of items for tax and financial reporting purposes. 
These temporary differences result in deferred tax assets and liabilities. A valuation allowance would be established against the 
related deferred tax assets to the extent that it is not more likely than not that the future benefits will be realized. Reserves are 
recorded for estimated exposures associated with the Company's tax filing positions, which are subject to periodic audits by 
governmental taxing authorities. Interest due to an underpayment of income taxes is classified as income taxes. The Company 
considers the undistributed earnings of its foreign subsidiaries to be permanently invested, so no U.S. taxes have been provided 
for those earnings. See Note 5 for disclosures related to income taxes.

Revision

In the preparation of the financial statements for the year ended September 30, 2012, the Company identified errors within 
the statements of cash flows for the six months ended March 31, 2012 and the nine months ended June 30, 2012. The Company 
concluded the errors are not material to the previously reported interim financial statements. Accordingly, the Company will 
revise its 2012 comparative statements of cash flows that will be included in the Company's Quarterly Reports on Form 10-Q 
for the six and nine months ending March 31, 2013 and June 30, 2013, respectively.  The revisions are required to correct errors 
in the calculation of adjustments to the statements of cash flows that related to the Company's separation from Ralcorp on 
February 3, 2012. The impact of the revision will be to increase net cash flows from operations and decrease net cash flows 
from financing activities by $10.0. The six month and nine month net cash flow from operations changes from $67.1 to $77.1 
and from $95.3 to $105.3, respectively.  The net cash flow from financing activities for the six months and nine months 
changes from $10.7 to $0.7 and from $8.5 to $(1.5), respectively. The errors did not impact the consolidated statements of 
operations and comprehensive income/(loss) for the six and nine months ended March 31, 2012 and June 30, 2012 and had an 
insignificant impact on the consolidated balance sheets and statements of stockholders' equity as of and for the period ended 
March 31, 2012 and June 30, 2012. 

Note 3 — Recently Issued Accounting Standards

In December 2011, the FASB issued Accounting Standards Update ("ASU") 2011-11, "Disclosures about Offsetting Assets 

and Liabilities" which provides new requirements for disclosures about instruments and transactions eligible for offset in the 
statement of financial position, as well as instruments and transactions subject to an agreement similar to a master netting 
arrangement. In addition, the standard requires disclosure of collateral received and posted in connection with master netting 
agreements or similar arrangements. The amendments in this update are effective for annual reporting periods beginning on or 
after January 1, 2013 (i.e., Post's financial statements for the year ending September 30, 2014), and interim periods within those 
annual periods. The adoption of this update is not expected to have a material effect on Post's financial position, results of 
operations or cash flows.

In July 2012, the FASB issued ASU 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment.” ASU 2012-02 

allows an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived 
intangible asset is impaired as a basis for determining whether it is necessary to perform a quantitative impairment test. The 
amendment is effective for fiscal years beginning after September 15, 2012 (i.e., Post's financial statements for the year ending 
September 30, 2013). The adoption of this update is not expected to have a material effect on Post's financial position, results of 
operations or cash flows. 

Note 4 — Goodwill

The changes in the carrying amount of goodwill are noted in the following table. No goodwill impairments were incurred 

prior to 2011 or during 2012.

Balance, September 30, 2010

Impairment
Currency translation adjustment

Balance, September 30, 2011

Currency translation adjustment

Balance, September 30, 2012

$

$

$

1,794.1
(427.8)
(0.1)
1,366.2
0.4
1,366.6

Goodwill represents the excess of the cost of acquired businesses over the fair market value of their identifiable net assets. 

In the fourth quarter of fiscal 2011, the Company early adopted ASU No. 2011-8 "Intangibles — Goodwill and Other (Topic 

42

350): Testing Goodwill for Impairment." The Company conducts a goodwill impairment qualitative assessment during the 
fourth quarter of each fiscal year following the annual forecasting process, or more frequently if facts and circumstances 
indicate that goodwill may be impaired. The goodwill impairment qualitative assessment requires an assessment to determine if 
it is more likely than not that the fair value of the business is less than its carrying amount. If adverse qualitative trends are 
identified that could negatively impact the fair value of the business, a "step one" goodwill impairment test is performed. For 
fiscal 2012, the Company determined that the prior year goodwill impairment was a significant qualitative factor which 
required the Company to complete the "step one" goodwill impairment test. The "step one" goodwill impairment test requires 
an estimate of the fair value of the business and certain assets and liabilities. The estimated fair value is determined using a 
combined income and market approach with a greater weighting on the income approach (75% of the calculation). The income 
approach is based on discounted future cash flows and requires significant assumptions, including estimates regarding future 
revenue, profitability, and capital requirements. The market approach (25% of the calculation) is based on a market multiple 
(revenue and EBITDA which stands for earnings before interest, income taxes, depreciation, and amortization) and requires an 
estimate of appropriate multiples based on market data.

For the year ended September 30, 2012, the Company conducted an impairment review and concluded that there was no 

impairment as of September 30, 2012.

During the fourth fiscal quarter of 2011, the Company conducted an impairment test. In late September and October 2011, 
the Company's management team conducted an extensive business review. Based upon this review, sales declines in the fourth 
quarter of fiscal 2011 and continuing into October 2011, and weakness in the branded ready-to-eat cereal category and the 
broader economy at that time, the Company's management determined that additional strategic steps were needed to stabilize 
the business and the competitive position of its brands. As a result of the revised business outlook, a "step one" goodwill 
impairment analysis was performed. Because the Company's carrying value was determined to be in excess of its fair value in 
the step one analysis, the Company performed "step two" of the impairment analysis to determine the amount of goodwill 
impairment to be recorded. The amount of the impairment was calculated by comparing the implied fair value of the goodwill 
to its carrying amount, which required the allocation of the fair value determined in the step one analysis to the individual 
assets and liabilities of the business. The remaining fair value represented the implied fair value of goodwill on the testing date. 
Based on the step two analysis, the Company recorded a pre-tax, non-cash impairment charge of $427.8 to reduce the carrying 
value of goodwill to its estimated fair value. Estimated fair values and the identifiable net assets were determined based on the 
results of a combination of valuation techniques including EBITDA and revenue multiples and expected present value of future 
cash flows using forecasts based on the additional strategic steps that Company management determined were necessary for the 
business.

These fair value measurements fell within Level 3 of the fair value hierarchy as described in Note 11. The goodwill 
impairment losses are aggregated with trademark impairment losses in "Impairment of goodwill and other intangible assets" in 
the Consolidated Statement of Operations.

Note 5 — Income Taxes

The provision (benefit) for income taxes consisted of the following:

Year Ended September 30,
2011

2010

2012

Current:

Federal
State
Foreign

Deferred:
Federal
State
Foreign

Income tax provision (benefit)

$

$

30.8
2.3
—
33.1

(3.2)
(0.5)
1.1
(2.6)
30.5

$

$

$

55.6
7.1
—
62.7

(63.0)
(5.0)
(1.0)
(69.0)
(6.3) $

53.7
6.9
—
60.6

(11.0)
(0.9)
0.8
(11.1)
49.5

43

A reconciliation of income tax provision (benefit) with amounts computed at the statutory federal rate follows:

Year Ended September 30,
2011

2010

2012

Computed tax at federal statutory rate (35%)
Non-deductible goodwill impairment loss
Non-deductible Spin-Off transaction costs
Domestic production activities deduction
State income taxes, net of effect on federal tax
Other, net (none in excess of 5% of computed tax)
Income tax provision (benefit)

$

$

28.1
—
1.8
(0.9)
2.0
(0.5)
30.5

$

$

(150.7) $
149.7
—
(5.5)
(0.1)
0.3
(6.3) $

49.5
—
—
(3.4)
3.6
(0.2)
49.5

The effective tax rate for fiscal 2012 was 37.9% compared to 1.5% (negative) for fiscal 2011 and 35.0% for fiscal 2010. 

The effective tax rate for fiscal 2012 was affected by approximately $1.8 of incremental tax expense resulting from non-
deductible outside service expenses, which were incurred prior to February 3, 2012, to effect the Spin-Off.  In addition, we 
recorded approximately $2.7 of additional tax expense related to an uncertain tax position we expect to take on our 2012 short-
period tax return.  The effective rate for 2011 was significantly affected by the non-deductible goodwill impairment loss, as 
shown above. For all three fiscal years, the effective tax rate was reduced by the effects of the Domestic Production Activities 
Deduction (DPAD), and also impacted by minor effects of shifts between the relative amounts of domestic and foreign income. 
The DPAD is a U.S. federal deduction of a percentage of taxable income from domestic manufacturing. Taxable income is 
affected by not only pre-tax book income, but also temporary differences in the timing and amounts of certain tax deductions, 
including significant amounts related to impairments of intangible assets, depreciation of property, and postretirement benefits. 
In addition, for fiscal 2011 and subsequent years, the DPAD percentage was increased from 6% to 9% of qualifying taxable 
income.

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for income tax purposes. Deferred tax assets (liabilities) were 
as follows:

Current:

Accrued liabilities
Other items

Noncurrent:
Property
Intangible assets
Pension and other postretirement benefits
Stock-based and deferred compensation
Foreign operating loss carryforwards
Other items

Total deferred taxes

September 30, 2012
Liabilities

Net

Assets

September 30, 2011
Liabilities

Net

Assets

$

$

1.3
—
1.3

—
—
43.3
5.3
—
0.2
48.8
50.1

$

— $

(0.2)
(0.2)

$

1.3
(0.2)
1.1

(85.5)
(278.2)
—
—
—
—
(363.7)
(363.9) $

(85.5)
(278.2)
43.3
5.3
—
0.2
(314.9)
(313.8)

$

$

3.4
0.4
3.8

—
—
38.5
1.6
11.8
1.7
53.6
57.4

$

$

— $
—
—

3.4
0.4
3.8

(103.7)
(282.7)
—
—
—
—
(386.4)
(386.4) $

(103.7)
(282.7)
38.5
1.6
11.8
1.7
(332.8)
(329.0)

For fiscal 2012, 2011, and 2010, foreign income (loss) before income taxes was $4.5, $(4.0) and $1.3, respectively. As of 
September 30, 2011, Post had foreign operating loss carryforwards totaling approximately 43.8 which had expiration dates in 
2028-2031.  These foreign operating loss carryforwards did not transfer to Post in the Spin-Off.

Based on the provisions of the Tax Allocation Agreement between Post and Ralcorp, Ralcorp retained responsibility for 
income tax liabilities and income tax returns related to all periods prior to the Spin-Off date of February 3, 2012.  There are no 
open income tax audits in any of Post's filing jurisdictions for periods subsequent to the Spin-Off date.  

44

Unrecognized Tax Benefits

The Company recognizes the tax benefit from uncertain tax positions only if it is "more likely than not" the tax position 
will be sustained on examination by the taxing authorities. The tax benefits recognized from such a position are measured based 
on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. To the extent the 
Company's assessment of such tax positions changes, the change in estimate will be recorded in the period in which the 
determination is made. Tax-related interest and penalties are classified as a component of income tax expense.

The total amount of the net unrecognized tax benefits was $2.7 at September 30, 2012 related to a tax position the 

Company expects to take on its 2012 short-period tax return. The amount of the net unrecognized tax benefits that, if 
recognized, would directly affect the effective tax rate is $2.7 at September 30, 2012. There were no unrecognized tax benefits 
for any prior periods.

The Company has not recognized any interest or penalties for the year ended September 30, 2012. The Company has 
considered the application of penalties on its unrecognized tax benefits. As this tax position relates to an expected future tax 
position, the Company has determined that no accrual of penalties is currently required.

Unrecognized tax benefits activity for the year ended September 30, 2012 is presented in the following table:

Unrecognized tax benefits, beginning of year

Additions based on current tax positions

Reductions for prior year tax positions

Settlements with tax authorities/statue expirations

Unrecognized tax benefits, end of year

Note 6 – Earnings per Share

Year Ended 
September 30, 2012

$

$

—

2.7

—

—

2.7

The computation of basic and diluted earnings per common share is calculated assuming the number of shares of Post 
common stock outstanding on February 3, 2012 had been outstanding at the beginning of each period presented.  In connection 
with the Spin-Off, Ralcorp stock settled stock appreciation right awards were converted to 0.3 million Post awards for certain 
employees and 0.1 million Post restricted shares were issued to holders of Ralcorp restricted shares. In addition, on February 
28, 2012, the Company granted approximately 0.1 million stock settled stock appreciation rights. On May 29, 2012, the 
Company granted 1.8 million non-qualified stock option awards and 0.4 million restricted stock units.  For periods prior to the 
Spin-Off it is assumed that there are no dilutive equity instruments as there were no equity awards in Post outstanding prior to 
the Spin-Off. See Note 1 for further discussion of the Spin-Off.

Net earnings for basic and diluted earnings per share

Weighted-average shares for basic earnings per share

Effect of dilutive securities:

Stock appreciation rights

Restricted stock awards

Total dilutive securities

Weighted-average shares for diluted earnings per share

Basic earnings per share

Diluted earnings per share

Year ended September 30,

2012

$

49.9

$

2011
(424.3) $

34.3

0.1

0.1

0.2

34.5

34.4

—

—

—

34.4

$

$

1.45

1.45

$

$

(12.33) $
(12.33) $

2010

92.0

34.4

—

—

—

34.4

2.67

2.67

Weighted-average shares for diluted earnings per share excludes 2.3 million  equity awards for year ended September 30, 

2012, as they were anti-dilutive. 

45

Note 7 — Supplemental Operations Statement and Cash Flow Information

Year Ended September 30,
2011

2012

2010

Repair and maintenance expenses
Advertising and promotion expenses
Research and development expenses
Rent expense
Intercompany interest paid
Income taxes paid
Interest paid

Note 8 — Supplemental Balance Sheet Information

$

38.6
126.4
7.9
4.1
17.7
35.8
33.7

$

$

$

$

$

$

$

$

$

$

$

$

35.2
117.3
7.6
4.0
51.5
—
—

36.1
88.6
7.7
3.9
47.6
—
—

September 30,

2012

2011

55.3
1.5
56.8
(0.3)
56.5

18.2
60.4
78.6

41.3
8.7
50.0

20.4
7.4
13.8
3.9
10.2
5.4
61.1

116.5
8.6
4.1
129.2

$

$

$

$

$

$

$

$

$

$

3.8
6.3
10.1
—
10.1

17.2
49.4
66.6

19.6
9.2
28.8

9.4
6.6
8.2
3.7
7.7
1.9
37.5

103.5
—
1.4
104.9

Year Ended September 30,
2011

2012

2010

$

$

— $
—
—
—
0.3
0.3

$

$

0.3
—
—
(0.3)
—
— $

1.6
(0.6)
(0.7)
—
—
0.3

46

Receivables, net

Trade
Other

Allowance for doubtful accounts

Inventories

Raw materials and supplies
Finished products

Accounts Payable

Trade
Other items

Other Current Liabilities

Advertising and promotion
Accrued interest
Compensation
Miscellaneous accrued taxes
Deferred revenue
Other

Other Liabilities
Pension and other postretirement benefit obligations
Deferred compensation
Other

Note 9 — Allowance for Doubtful Accounts

Balance, beginning of year
Provision charged to expense
Write-offs, less recoveries
Transfers to RRC, net
Transfers from RRC, net
Balance, end of year

Note 10 — Derivative Financial Instruments and Hedging

In the ordinary course of business, the Company is exposed to commodity price risks relating to the acquisition of raw 

materials and supplies, interest rate risks relating to debt, and foreign currency exchange rate risks relating to its foreign 
subsidiary. The Company utilizes derivative financial instruments, including (but not limited to) futures contracts, option 
contracts, forward contracts and swaps, to manage certain of these exposures by hedging when it is practical to do so. The 
Company does not hold or issue financial instruments for speculative or trading purposes.

Prior to the Spin-Off, Post participated in Ralcorp's derivative instrument program which consisted of commodity contracts 

(options, futures, and swaps) on raw material and fuel purchases. For periods prior to the Spin-Off the fair value of the 
derivative instruments were not reflected in Post's balance sheet because Post was not legally a party to the underlying 
derivative instruments and because there were no significant instruments that were allocable only to Post. The effects of Post's 
participation in Ralcorp's derivative instrument program on the statements of operations for the years ended September 30, 
2012, 2011, and 2010 were losses of $2.0, $13.6, and $0.9 respectively.  Derivative instrument gains and losses are included in 
"cost of goods sold" for all periods presented.  As of September 30, 2011, the amount of Ralcorp's net derivative liability that 
was related to Post was $10.3.  As of the Spin-Off date, Post no longer participated in the Ralcorp derivative instrument 
program. 

In the fourth quarter of fiscal 2012 the Company entered into options and futures contracts which have been designated as 
economic hedges of raw materials and fuel purchases. The following table presents the balance sheet location and fair value of 
the Company's derivative instruments as of September 30, 2012.

Derivative Instrument

Commodity contracts

Natural gas futures

Balance Sheet Location

Fair Value

Prepaid expenses and other current assets

Prepaid expenses and other current assets

$

$

1.3

0.3

1.6

The following table presents the gain or loss from derivative instruments that were not designated as hedging instruments 

were recorded on the Company's Statement of Operations for the years ended September 30, 2012, 2011 and 2010.

Derivative Instrument

Location of Gain
(Loss) Recognized
in Earnings

Amount of Gain (Loss) 
Recognized in Earnings

2012

2011

2010

Participation in Ralcorp's derivative program

Cost of goods sold

$

(2.0) $ (13.6) $

Commodity contracts

Natural gas futures

Cost of goods sold

Cost of goods sold

—

0.3

—

—

(0.9)
—

—

Note 11 — Fair Value Measurements

The following table represents Post's assets and liabilities measured at fair value on a recurring basis and the basis for that 

measurement according to the levels in the fair value hierarchy in ASC Topic 820:

Deferred compensation investment
Derivative instruments
Deferred compensation liabilities

September 30, 2012
Level 1

Level 2

Total

September 30, 2011
Level 1

Level 2

Total

$

$

1.4
1.6
8.6

$

1.4
—
—

— $
1.6
8.6

$

0.8
—
0.8

$

0.8
—
—

—
—
0.8

The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either 

observable or unobservable. Observable inputs reflect assumptions market participants would use in pricing an asset or liability 
based on market data obtained from independent sources, while unobservable inputs reflect a reporting entity's pricing based 
upon their own market assumptions. The fair value hierarchy consists of three levels: 

Level 1 — Inputs are quoted prices in active markets for identical assets or liabilities.

47

Level 2 — Inputs are quoted prices of similar assets or liabilities in an active market, quoted prices for identical or 

similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable and market-
corroborated inputs which are derived principally from or corroborated by observable market data.

 Level 3 — Inputs are derived from valuation techniques in which one or more significant inputs or value drivers are 

unobservable.

The fair value of the deferred compensation investment is invested primarily in mutual funds and is measured using the 
market approach. This investment is in the same funds and purchased in substantially the same amounts as the participants' 
selected investment options (excluding Post and Ralcorp common stock equivalents), which represent the underlying liabilities 
to participants in the Company's deferred compensation plans. Deferred compensation liabilities are recorded at amounts due to 
participants in cash, based on the fair value of participants' selected investment options (excluding certain Post common stock 
equivalents to be distributed in shares) using the market approach. The Company utilizes the income approach to measure fair 
value for its derivative assets, which include commodity options and futures contracts. The income approach uses pricing 
models that rely on market observable inputs such as yield curves and forward prices.

 Changes in the fair value of assets and liabilities measured at fair value on a recurring basis are recorded as a component 

of selling, general and administrative expense, except for derivative instruments which are recorded in cost of goods sold.

The carrying amounts reported on the consolidated balance sheets for cash and cash equivalents, receivables and accounts 
payable approximate fair value because of the short maturities of these financial instruments. The fair value of long-term debt 
as of September 30, 2012, (see Note 13) is approximately $992.1 based on the discounted cash flows analysis using observable 
inputs (Level 2).

Note 12 — Intercompany Debt

On August 4, 2008, in conjunction with the acquisition of Post, Ralcorp assumed ownership of Fixed Rate Notes maturing 

2018, Floating Rate Notes maturing 2018 and Fixed Rate Notes maturing 2020, and term loans. Though Ralcorp is the legal 
entity obligated to repay all of the assumed debt, these debt instruments and related interest expense and interest payments were 
reported in the financial statements of Post. Prior to the Spin-Off, Post Foods LLC, along with certain other subsidiaries of 
Ralcorp, was a guarantor of Ralcorp's debt and that debt was collateralized in part by a pledge of 65% of the stock of Post 
Foods Canada Corp.

On August 4, 2008, Post Foods Canada Corp. issued a promissory note payable to RAH Canada Limited Partnership (see 

Note 19). On September 28, 2011, Post Foods Canada Corp. issued a promissory note payable to RH Financial Corporation. 

In connection with the Spin-Off, Post was released from any and all obligations related to the intercompany debt including 

any and all guarantees and collateral agreements and all accrued and unpaid interest.  See Note 13 for further information on 
the Company's indebtedness after the Spin-Off.

The outstanding balances and related interest rates are summarized in the following table.

September 30, 2012

September 30, 2011

Fixed Rate Senior Notes maturing 2018

Floating Rate Senior Notes maturing 2018

Fixed Rate Senior Notes maturing 2020

Note Payable to RAH Canada L.P.

Note Payable to RH Financial Corporation

Less: Current Portion

Balance
Outstanding
—
$

Interest
Rate

Balance
Outstanding
577.5

—% $

—

—

—

—

—

—

—

—%

—%

—%

—%

$

$

20.0

67.0

52.0

68.0

784.5
(68.0)
716.5

$

$

Interest
Rate

7.29%

2.83%

7.39%

7.50%

1.00%

Note 13 - Long Term Debt

In connection with the Spin-Off, the Company issued $775.0 of 7.375% senior notes (the "Notes") due in 2022. The 

Company also entered into a $350.0 senior secured credit facility (the "Credit Facility").  

On February 3, 2012, the Company issued the Notes in an aggregate principal amount of $775.0 to Ralcorp pursuant to a 

contribution agreement in connection with the internal reorganization. The Notes were issued pursuant to an indenture dated as 

48

of February 3, 2012 among the Company, Post Foods, LLC, as guarantor, and Wells Fargo Bank, National Association, as 
trustee. Interest payments on the Notes are due semi-annually each February 15 and August 15, with the first interest payment 
due on August 15, 2012. The maturity date of the Notes is February 15, 2022.

The Notes are fully and unconditionally guaranteed, jointly and severally, on a senior unsecured basis by each of our 

existing and future domestic subsidiaries (other than immaterial subsidiaries or receivables finance subsidiaries). As of 
September 30, 2012, our only domestic subsidiary (and therefore the only subsidiary guarantor) was Post Foods, LLC. Our 
foreign subsidiaries will not guarantee the notes. These guarantees are subject to release in limited circumstances (only upon 
the occurrence of certain customary conditions).

The Notes are subject to a registration rights agreement under which the Company and its subsidiary guarantors have 

agreed to file an exchange offer registration statement registering exchange notes with the Securities and Exchange 
Commission ("SEC") that have substantially identical terms as the notes on or prior to November 19, 2012, and to use 
commercially reasonable efforts to have the registration statement declared effective on or prior to January 28, 2013. The 
Company filed this registration statement on November 9, 2012 and it was declared effective on November 26, 2012. The 
Company and its subsidiary guarantors also agreed to file and to use commercially reasonable efforts to cause to become 
effective a shelf registration statement relating to the resale of the notes under certain circumstances. 

The Credit Facility provides for (i) a revolving credit facility (the "Revolver") in a principal amount of $175.0, and (ii) a 

term loan facility in an aggregate principal amount of $175.0. Each of the revolving credit and term loan facilities must be 
repaid on or before February 3, 2017.

Borrowings under the Credit Facility bear interest at LIBOR or a base rate (as defined in the Credit Facility) plus an 
applicable margin ranging from 1.50% to 2.00% for LIBOR-based loans and from 0.50% to 1.00% for Base Rate-based loans, 
depending upon the Company's consolidated leverage ratio. At September 30, 2012, the weighted average interest rate on the 
term loan borrowings under the Credit Facility was 2.22%.  In addition, the Credit Facility requires amortization repayments of 
the term loan facility as follows: quarterly payments from June 30, 2012 through December 31, 2012 each in the amount of 
$2.2, quarterly payments from March 31, 2013 through December 31, 2013 each in the amount of $4.4, quarterly payments 
from March 31, 2014 through December 31, 2014 each in the amount of $6.6 and quarterly payments from March 31, 2015 
through December 31, 2016 each in the amount of $8.8. Any remaining principal balance under the Credit Facility would be 
payable at the maturity date.

The Credit Facility contains customary affirmative and negative covenants for agreements of this type. The Credit Facility 

also contains customary financial covenants including (i) a maximum consolidated leverage ratio initially set at 5.50 to 1.00 
and stepping down to 5.25 to 1.00 on October 1, 2012, 5.00 to 1.00 on October 1, 2013, 4.75 to 1.00 on October 1, 2014 and 
4.50 to 1.00 on October 1, 2015, and (ii) a minimum interest expense coverage ratio initially set at 2.50 to 1.00 and then 
increasing to 2.75 to 1.00 on October 1, 2014.

The Credit Facility provides for customary events of default, including material breach of representations and warranties, 

failure to make required payments, failure to comply with certain agreements or covenants, failure to pay, or default under, 
certain other material indebtedness, certain events of bankruptcy and insolvency, the occurrence of certain judgments or 
attachments in excess of $25.0, change in control and certain ERISA events. Upon the occurrence of an event of default, and at 
the request of lenders holding more than 50% in principal amount of lender commitments and outstanding loans under the 
Credit Facility will cause the maturity of the loans to be accelerated.

As a result of the restatement of the Company's annual combined financial statements for the fiscal year ended September 

30, 2011 and the restatement and revision of the interim combined financial information for the fiscal quarterly period ended 
December 31, 2011, on May 14, 2012, the Company entered into a First Amendment and Waiver to Credit Agreement (the 
“First Waiver”) and on June 13, 2012, the Company entered into a Second Amendment and Waiver to Credit Agreement (the 
"Second Waiver" and together with the First Waiver, the "Waivers"), with respect to the Credit Facility, by and among the 
Company, Barclays Bank PLC, in its capacity as administrative agent (in such capacity, the “Administrative Agent”), the 
several banks and other institutions from time to time parties thereto (the “Lenders”), and Post Foods, LLC, as guarantor (the 
“Credit Agreement”).  Pursuant to the Waivers, the Lenders agreed to waive any default or event of default arising from any 
representation or warranty made by the Company relating to the originally delivered financial statements for the Company's 
fiscal year ended September 30, 2011 and fiscal quarter ended December 31, 2011 (solely to the extent that such default may 
have arisen or may arise as a result of the errors in the financial statements required to be delivered for such periods) or arising 
from failure to deliver any notice of a default; provided that the Waivers shall cease to apply if restated financial statements are 
not delivered to the Administrative Agent on or prior to September 15, 2012, provided that the Company agreed to provide the 
Lenders preliminary unaudited financial information for the second quarter of fiscal 2012 as a condition of receiving the 
Second Waiver and to provide preliminary unaudited financial information for the third quarter of fiscal 2012 within 45 days 
after the end of the period.

49

The Company's obligations under the Credit Facility are unconditionally guaranteed by each of its existing and 

subsequently acquired or organized domestic subsidiaries. As of this date, the only domestic subsidiary (and therefore the only 
subsidiary guarantor) is Post Foods, LLC. The Credit Facility is secured by security interests and liens on substantially all of 
the assets of the Company and Post Foods, LLC.

The outstanding balances are summarized in the following table.

7.375% Senior Notes maturing February 2022

Term Loan maturing 2017

Revolving Credit Facility (i)

Less: Current Portion

Total long-term debt

September 30,

2012

2011

$

$

$

775.0

170.6

—

945.6
(15.3)
930.3

$

$

$

—

—

—

—

—

—

(i)  The revolving credit facility has an outstanding letter of credit of $0.5 which reduces available borrowing capacity to 

$174.5 as of September 30, 2012.

Note 14 — Commitments and Contingencies

Legal Proceedings

The Company is a party to a number of legal proceedings in various federal, state and foreign jurisdictions. These 
proceedings are in varying stages and many may proceed for protracted periods of time. Some proceedings involve complex 
questions of fact and law. Additionally, the operations of Post, like those of similar businesses, are subject to various federal, 
state, local and foreign laws and regulations intended to protect public health and the environment, including air and water 
quality and waste handling and disposal.

In the opinion of management, based upon the information presently known, the ultimate liability, if any, arising from the 

pending legal proceedings, as well as from asserted legal claims and known potential legal claims which are likely to be 
asserted, taking into account established accruals for estimated liabilities (if any), are not expected to be material, individually 
and in the aggregate, to Post's consolidated financial position, results of operations or cash flows. In addition, while it is 
difficult to estimate the potential financial impact of actions regarding expenditures for compliance with regulatory matters, in 
the opinion of management, based upon the information currently available, the ultimate liability arising from such compliance 
matters is not expected to be material to Post's consolidated financial position, results of operations or cash flows.

Lease Commitments

Future minimum rental payments under noncancelable operating leases in effect as of September 30, 2012 were $3.5, $3.3, 

$2.3, $1.2, $0.0 and zero for fiscal 2013, 2014, 2015, 2016, 2017 and thereafter, respectively.

Rent expense for all operating leases was $4.1, $4.0, and $3.9 in fiscal years 2012, 2011, and 2010, respectively.

Note 15 — Pension and Other Postretirement Benefits

Certain of the Company's employees are eligible to participate in the Company's qualified and supplemental 

noncontributory defined benefit pension plans and other postretirement benefit plans (partially subsidized retiree health and life 
insurance) or separate plans for Post Foods Canada Inc. The following disclosures reflect amounts related to the Company's 
employees based on separate actuarial valuations, projections and (for the U.S. plans for periods prior to the Spin-Off) certain 
allocations. In separating amounts in the U.S. plans between Post and Ralcorp, liabilities were calculated directly based on the 
participants of each group, and plan assets were allocated in accordance with the requirements of Internal Revenue Code 
Section 414(l) and ERISA Section 4044. The separation of the Post pension and other postretirement benefit plans from 
Ralcorp's pension and other postretirement benefit plans resulted in a one-time separation adjustment of $11.5 ($7.2, net of tax) 
recognized in Accumulated Other Comprehensive Income as a component of Stockholders' Equity. Amounts for the Canadian 
plans are included in these disclosures and are not disclosed separately because they do not constitute a significant portion of 
the combined amounts.

Effective January 1, 2011, benefit accruals for defined benefit pension plans were frozen for all administrative employees 

and certain production employees.

The following table provides a reconciliation of the changes in the plans' benefit obligations and fair value of assets over 
the two year period ended September 30, 2012, and a statement of the funded status and amounts recognized in the combined 

50

balance sheets as of September 30 of both years.

Change in benefit obligation
Benefit obligation at beginning of period
Service cost
Interest cost
Plan participants' contributions
Actuarial loss (gain)
Separation related adjustments
Benefits paid
Curtailments
Amendments
Currency translation
Benefit obligation at end of period

Change in fair value of plan assets
Fair value of plan assets at beginning of period
Actual return on plan assets
Employer contributions
Separation related adjustments
Plan participants' contributions
Benefits paid
Currency translation
Fair value of plan assets at end of period
Funded status

Amounts recognized in assets or liabilities
Other current liabilities
Other liabilities
Net amount recognized

Amounts recognized in accumulated other comprehensive income
or loss
Net actuarial loss (gain)
Prior service cost (credit)
Total

Weighted-average assumptions used to determine benefit
obligation
Discount rate — U.S. plans
Discount rate — Canadian plans
Rate of compensation increase

$

$

$

$

$

$

$

$

Pension Benefits
Year Ended
September 30,

Other Benefits
Year Ended
September 30,

2012

2011

2012

2011

27.0
3.7
1.5
0.8
7.4
0.1
(1.0)
—
—
0.4
39.9

12.5
2.6
6.3
1.8
0.8
(1.0)
0.2
23.2
(16.7)

$

$

$

$

29.8
3.6
1.3
0.9
(1.2)
—
(0.3)
(7.0)
—
(0.1)
27.0

8.2
1.3
2.5
—
0.9
(0.3)
(0.1)
12.5
(14.5)

$

$

89.8
2.3
4.1
—
5.1
—
(0.4)
—
—
0.4
101.3

$

$

$

— $
—
0.4
—
—
(0.4)
—
—
$ (101.3)

$

— $

(16.7)
(16.7)

11.8
1.7
13.5

$

$

$

—
(14.5)
(14.5)

$

(1.5)
(99.8)
$ (101.3)

(4.9)
2.1
(2.8)

$

$

29.6
(2.9)
26.7

$

$

$

$

67.7
2.6
3.7
—
16.3
—
(0.3)
—
—
(0.2)
89.8

—
—
0.3
—
—
(0.3)
—
—
(89.8)

(0.7)
(89.1)
(89.8)

13.7
(4.0)
9.7

4.13%
4.25%
3.00%

5.05%
5.15%
3.00%

3.96%
4.39%
3.00%

5.13%
5.26%
3.00%

The accumulated benefit obligation exceeded the fair value of plan assets for each pension plan, and the aggregate 

accumulated benefit obligation for pension plans was $37.0 at September 30, 2012 and $23.9 at September 30, 2011.

The following tables provide the components of net periodic benefit cost for the plans and amounts recognized in other 

comprehensive income.

51

Components of net periodic benefit cost
Service cost
Interest cost
Expected return on plan assets
Recognized net actuarial loss
Recognized prior service cost
Net periodic benefit cost

Weighted-average assumptions used to determine net benefit cost
Discount rate — U.S. plans (Pre-Spin)
Discount rate — U.S. plans (Post-Spin)
Discount rate — Canadian plans
Rate of compensation increase
Expected return on plan assets — U.S. plans
Expected return on plan assets — Canadian plans

Changes in plan assets and benefit obligation recognized in other comprehensive
income or loss
Net loss (gain)
Recognized loss
Prior service cost
Recognized prior service cost
Loss adjustment due to Spin-Off
Currency translation
Total recognized in other comprehensive income or loss (before tax effects)

Components of net periodic benefit cost
Service cost
Interest cost
Recognized net actuarial loss
Recognized prior service credit
Net periodic benefit cost

Weighted-average assumptions used to determine net benefit cost
Discount rate — U.S. plans (Pre-Spin)
Discount rate — U.S. plans (Post-Spin)
Discount rate — Canadian plans
Rate of compensation increase

Changes in plan assets and benefit obligation recognized in other comprehensive
income or loss
Net loss
Recognized loss
Prior service cost
Recognized prior service credit
Loss adjustment due to Spin-Off
Currency translation
Total recognized in other comprehensive income or loss (before tax effects)

52

$

$

$

$

$

$

$

$

Pension Benefits
Year Ended September 30,
2011

2010

2012

3.7
1.5
(1.5)
0.5
0.4
4.6

5.05%
4.82%
5.15%
3.00%
8.50%
6.25%

6.3
(0.6)
—
(0.4)
10.8
0.1
16.2

$

$

$

$

3.6
1.3
(1.6)
0.4
0.4
4.1

5.40%
—%
5.40%
3.25%
8.75%
6.25%

(7.9)
(0.4)
—
(0.4)
—
—
(8.7)

$

$

$

$

4.3
1.2
(1.3)
0.3
0.3
4.8

6.00%
—%
6.10%
3.25%
8.75%
6.25%

3.3
(0.3)
0.2
(0.3)
—
—
2.9

Other Benefits
Year Ended September 30,
2011

2010

2012

2.3
4.1
0.6
(1.2)
5.8

5.13%
4.86%
5.26%
3.00%

5.1
(0.6)
—
1.2
11.2
0.1
17.0

$

$

$

$

2.6
3.7
0.1
(1.2)
5.2

5.13%
—%
5.26%
3.25%

16.3
(0.1)
—
1.1
—
—
17.3

$

$

$

$

2.8
3.5
—
(1.3)
5.0

6.00%
—%
6.10%
3.25%

2.8
—
0.6
1.3
—
—
4.7

For pension benefits, the estimated net actuarial loss and prior service cost (credit) expected to be reclassified from 

accumulated other comprehensive income into net periodic benefit cost during 2013 related to pension are $0.9 and $0.4, 
respectively. The corresponding amounts related to other benefits are $1.7 and $(1.1), respectively.

The expected return on pension plan assets was determined based on historical and expected future returns of the various 

asset classes, using the target allocation. The broad target allocations are 48% equity securities (comprised of 24.5% 
U.S. equities and 23.5% foreign equities), 42% debt securities, and 10% real assets. At September 30, 2012, equity securities 
were 54%, debt securities were 38%, real assets were 6%, and other was 2% of the fair value of total plan assets, approximately 
84% of which was invested in passive index funds. At September 30, 2011, equity securities were 51%, debt securities were 
40%, and other was 9% of the fair value of total plan assets, approximately 83% of which was invested in passive index funds. 
The allocation guidelines were established based on management's determination of the appropriate risk posture and long-term 
objectives.

The following table represents the pension plan's assets measured at fair value on a recurring basis and the basis for that 

measurement (for more information on the fair value framework in ASC Topic 820, refer to Note 11).

Total

September 30, 2012
Level 2
Level 1

Level 3

Total

September 30, 2011
Level 2
Level 1

Mutual funds:
Equities
Bonds
Pooled Assets
Fixed income
Real assets

Partnership/joint venture interests
Cash

$ 12.5
3.6
1.6
3.5
1.4
22.6
—
0.6
$ 23.2

$ — $ 12.5
—
1.6
3.5
1.4
19.0
—
—
$ 19.0

3.6
—
—
—
3.6
—
0.6
4.2

$

$ — $
—
—
—
—
—
—
—

6.4
—
—
5.1
0.7
12.2
0.2
0.1
$ — $ 12.5

$ — $
—
—
—
—
—
—
0.1
0.1

6.4
—
—
5.1
0.7
12.2
—
—
$ 12.2

$

Level 3

$ —
—
—
—
—
—
0.2
—
0.2

$

The fair value of mutual funds is based on quoted net asset values of the shares held by the plan at year end.

Partnership/joint venture interests have unobservable inputs and trade infrequently or not at all. Because observable prices 

are not available, a market approach is used in valuing investments. The inputs used in estimating the value of investments 
include company operating performance, recent transactions in the same or similar instruments, completed or pending third-
party transactions in the underlying investment or comparable issues, subsequent rounds of financing, recapitalizations and 
other transactions across the capital structure, and other factors which are typically considered by market participants when 
trading private, middle market companies. Investments may also be adjusted to reflect illiquidity and/or non-transferability, 
with the amount of such discount estimated by the general partner (who serves as the partnership's investment manager) in the 
absence of market information. Assumptions used by the general partner due to the lack of observable inputs may significantly 
impact the resulting fair value and therefore the partnership's results of operations. For all securities held, the general partner 
calculates a hypothetical equity value of the investment. For each investment, the general partner (i) determines the current 
operating results (either Adjusted EBITDA or Net Revenue), (ii) applies a market valuation multiple, which is based on 
publicly traded valuation multiples of, and/or valuation multiples from transactions involving, companies with similar attributes 
(with such multiples discounted as appropriate); then (iii) subtracts the structural debt on the portfolio company's balance sheet 
(seasonally adjusted when necessary), to derive a current hypothetical value for the equity. The general partner may also 
consider any other factors it deems relevant in establishing a fair value at which the investment could be realized. Such factors 
are documented in detail to establish the reasonableness of their intent. For fiscal 2012 and 2011, purchases, sales, and realized 
and unrealized gains and losses were not significant.

The preceding methods may produce a fair value calculation that may not be indicative of net realizable value or reflective 

of future fair values. Furthermore, although the plan believes its valuation methods are appropriate and consistent with other 
market participants, the use of different methodologies or assumptions to determine the fair value of certain financial 
instruments could result in a different fair value measurement at the reporting date.

For September 30, 2012 measurement purposes, the assumed annual rate of increase in the future per capita cost of covered 
health care benefits related to domestic plans for 2013 was 9.5% and 6.8% for participants under the age of 65 and over the age 
of 65, respectively, declining gradually to an ultimate rate of 5% for 2022 and beyond. For September 30, 2011 measurement 
purposes, the assumed annual rate of increase in the future per capita cost of covered health care benefits related to domestic 
plans for 2012 was 10%  and 7% for participants under the age of 65 and over the age of 65, respectively, declining gradually to 
an ultimate rate of  5% for 2022 and beyond. For September 30, 2012 and 2011 measurement purposes, the assumed annual 

53

rate of increase in the future per capita cost of covered health care benefits related to Canadian plans for the following fiscal 
year was 7.5%, declining gradually to an ultimate rate of 5% for 2017 and beyond. A 1% change in assumed health care cost 
trend rates would result in the following changes in the accumulated postretirement benefit obligation and in the total service 
and interest cost components for fiscal 2012.

Effect on postretirement benefit obligation
Effect on total service and interest cost

Increase

$

21.1
2.1

Decrease
$

(16.6)
(1.6)

As of September 30, 2012, expected future benefit payments and related federal subsidy receipts (Medicare Part D) in the 

next ten fiscal years were as follows:

Pension benefits
Other benefits
Subsidy receipts

2013

2014

2015

2016

2017

2018-
2022

$

$

0.9
1.5
—

$

1.0
1.8
—

$

1.1
2.1
—

$

1.1
2.5
—

$

1.1
3.1
0.1

9.1
21.8
0.5

In addition to the contributions made as benefit payments in unfunded plans and participant contributions, the Company 

expects to make $5.7 of contributions to its defined benefit pension plans during fiscal 2013.

In addition to the defined benefit plans described above, the Company sponsors a defined contribution 401(k) plan under 
which it makes matching contributions. The Company expensed $1.8, $1.7, and $1.5 for the fiscal years ended September 30, 
2012, 2011 and 2010, respectively. 

Note 16 — Stock-Based Compensation

On February 3, 2012, the Company established the 2012 Long-Term Incentive Plan (the "Plan") which permits the 
issuance of various stock-based compensation awards up to 6.5 million shares. The Plan allows the issuance of stock options, 
stock appreciation rights, performance shares, restricted stock, restricted stock units or other awards. Awards issued under the 
Plan have a maximum term of ten years, provided, however, that the compensation committee of the board of directors may, in 
its discretion, grant awards with a longer term to participants who are located outside the United States.

Total compensation cost for stock-based compensation awards recognized in the fiscal years ended 2012, 2011, and 2010 

was $5.0, $1.7, and $2.2, respectively, and the related recognized deferred tax benefit for each of those periods was 
approximately $1.9, $0.6, and $0.9, respectively. As of September 30, 2012, the total compensation cost related to nonvested 
awards not yet recognized was $26.6, which is expected to be recognized over a weighted average period of 2.66 years. 

Stock Appreciation Rights

Information about stock-settled stock appreciation rights ("SSARs") is summarized in the following table. SSARs 
outstanding at September 30, 2011 and February 3, 2012, represent Ralcorp awards that were converted to Post awards upon 
the completion of the Company's separation from Ralcorp. Upon exercise of each right, the holder of SSARs will receive the 
number of shares of Post common stock equal in value to the difference between the exercise price and the fair market value at 
the date of exercise, less all applicable taxes. The Company uses shares from the Plan to settle SSARs exercised. The total 
intrinsic value of SSARs exercised was $0.1 and $0.1, in the fiscal years ended September 30, 2012 and 2011 and zero in the 
fiscal year ended September 30, 2010. 

In February 2012, the Company granted 0.1 million  SSARs to its newly appointed board of directors. Due to vesting 
provisions of these awards the Company determined that these awards had subjective acceleration rights such that the Company 
expensed the grant date fair value upon issuance and recognized $0.7 of related expense.

54

 
Stock-Settled
Stock
Appreciation 
Rights

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

Outstanding at September 30, 2011
Spin-Off related adjustment
Outstanding at February 3, 2012
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2012
Vested and expected to vest as of September 30, 2012
Exercisable at September 30, 2012

162,500
148,514
311,014
70,000
(7,845)
(16,926)
—
356,243
353,527
97,938

$

59.41

18.94
31.50
20.82
18.50
—
21.39
21.41
19.78

$

7.49
7.49
6.53

3.2
3.2
1.0

For SSARs granted to Company employees prior to the separation from Ralcorp, the assumptions used in the Black-
Scholes model were based on Ralcorp's history and stock characteristics. As such, comparable data for SSARs issued in fiscal 
2010 is not reported herein. There were no SSARs issued in fiscal 2011.  The following table provides the grant date fair value 
of each SSAR using the Black-Scholes valuation model, which uses assumptions of expected life (term), expected stock price 
volatility, risk-free interest rate, and expected dividends. The expected term is estimated based on the award's vesting period 
and contractual term, along with historical exercise behavior on similar awards. Expected volatilities are based on historical 
volatility trends and other factors. The risk-free rate is the interpolated U.S. Treasury rate for a term equal to the expected term. 
The weighted average assumptions and fair values for SSARs granted during fiscal 2012 are summarized in the table below.

Expected term
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per right)

Cash Settled Stock Appreciation Rights

$

2012

Year Ended September 30,
2011
n/a
n/a
n/a
n/a
n/a

6.5
29.0%
1.20%
0.0%
9.96

2010
n/a
n/a
n/a
n/a
n/a

Cash-Settled
Stock
Appreciation 
Rights

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

Outstanding at September 30, 2011
Spin-Off related adjustment
Outstanding at February 3, 2012
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2012
Vested and expected to vest as of September 30, 2012
Exercisable at September 30, 2012

19,000
25,429
44,429
—
—
(12,694)
—
31,735
30,497
—

$

57.45

18.10
—
—
18.10
—
18.10
18.10
—

$

7.98
7.98
—

0.4
0.4
—

The fair value of each cash settled stock appreciation right ("SAR") was estimated each reporting period using the Black-

Scholes valuation model, which uses assumptions of expected life (term), expected stock price volatility, risk-free interest rate, 
and expected dividends. The expected term is estimated based on the award's vesting period and contractual term, along with 
historical exercise behavior on similar awards. Expected volatilities are based on historical volatility trends and other factors. 
The risk-free rate is the interpolated U.S. Treasury rate for a term equal to the expected term. Although no SARs were granted 

55

to Post employees during the fiscal years ended September 30, 2012 and 2011, the table presents the assumptions used to 
remeasure the fair value of outstanding SARs at those dates.

Year Ended September 30,
2011

2010

2012

Expected term
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per right)

Stock Options

Outstanding at September 30, 2011
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2012
Vested and expected to vest as of September 30, 2012
Exercisable at September 30, 2012

Stock Options

— $

1,820,000
—
—
—
1,820,000
1,820,000
—

4.5
30.5%
0.70%
0.0%

5.0
30.0%
0.96%
0.0%

6.0
30.6%
2.22%
0.0%

$

14.15

$

30.27

$

19.31

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

—
31.25
—
—
—
31.25
31.25
—

$

9.66
9.66
—

—
—
—

The fair value of each stock option was estimated on the date of grant using the Black-Scholes valuation model, which 
uses assumptions of expected life (term), expected stock price volatility, risk-free interest rate, and expected dividends. The 
expected term is estimated based on the award's vesting period and contractual term, along with historical exercise behavior on 
similar awards. Expected volatilities are based on historical volatility trends and other factors. The risk-free rate is the 
interpolated U.S. Treasury rate for a term equal to the expected term. The weighted average assumptions and fair values for 
stock options granted during fiscal 2012 are summarized in the table below.

Expected term
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per option)

Restricted Stock Units

Outstanding at September 30, 2011
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2012
Vested and expected to vest as of September 30, 2012
Exercisable at September 30, 2012

56

Year Ended 
September 30, 2012

4.8
30.2%
0.77%
0.0%
8.52

$

Weighted
Average
Grant Date 
Fair Value Per 
Share

Restricted 
Stock Units

— $

362,500
—
—
—
362,500
362,500
—

—
31.25
—
—
—
31.25
31.25
—

The fair value of each restricted stock award was determined based upon the closing price of the Company's stock on the 

date of grant. 

Cash Settled Restricted Stock Units

Outstanding at September 30, 2011
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2012
Vested and expected to vest as of September 30, 2012
Exercisable at September 30, 2012

Cash-Settled
Restricted 
Stock Units

Weighted
Average
Grant Date 
Fair Value Per 
Share

— $

76,750
—
—
—
76,750
73,947
—

—
31.34
—
—
—
31.34
31.34
—

Cash settled restricted stock awards are liability awards and as such, their fair value is based upon the closing price of the 

Company's stock for each reporting period.

Deferred Compensation

Post provides for a Deferred Compensation Plan for directors and key employees through which eligible participants may 

elect to defer payment of all or a portion of their compensation or bonus until some later date. Deferrals for employee 
participants may be made into Post common stock equivalents (Equity Option) or into a number of funds operated by The 
Vanguard Group Inc. with a variety of investment strategies and objectives (Vanguard Funds). Deferrals for director 
participants must be made into Post common stock equivalents and also receive a 33% matching contribution. Deferrals into 
the Equity Option are distributed in Post stock for employees and cash for directors, while deferrals into the Vanguard Funds 
are distributed in cash. There are no significant costs related to this deferred compensation plan. Post funds its deferred 
compensation liability (potential cash distributions) by investing in the Vanguard Funds in the same amounts as selected by the 
participating employees. Both realized and unrealized gains and losses on these investments are included in "Selling, general 
and administrative expenses" and offset the related change in the deferred compensation liability.

Note 17 — Transactions with Former Owner

Prior to the Spin-Off, Post operated under Ralcorp's centralized cash management system, Post's cash requirements were 

provided directly by Ralcorp, and cash generated by Post was generally remitted directly to Ralcorp. Transaction systems (e.g. 
payroll, employee benefits and accounts payable) used to record and account for cash disbursements were generally provided 
by Ralcorp. Ralcorp also provided centralized demand planning, order management, billing, credit and collection services to 
Post. Transaction systems (e.g. revenues, accounts receivable and cash application) used to record and account for cash receipts 
were generally provided by centralized Ralcorp organizations. These Ralcorp systems were generally designed to track assets/
liabilities and receipts/payments on a business specific basis. After the Spin-Off, Ralcorp continued to provide many of these 
services to Post under a transition services agreement ("TSA") between the companies.

At the time of the Spin-Off, Ralcorp contributed its net investment in Post in exchange for approximately 6.8 million 

shares of Post common stock and a $900.0 cash distribution which was funded through the incurrence of long-term debt by 
Post, see Note 13. Prior to Ralcorp's contribution of its net investment, the net investment balance decreased due to separation 
related adjustments in the net amount of $182.8 primarily due to differences between the $900.0 cash distribution to Ralcorp 
compared to the settlement of intercompany debt of $784.5 and equity investment in partnership of $60.2 (see Note 19) that did 
not transfer to Post in connection with the Spin-Off.

Net revenues in the accompanying consolidated statements of operations represent net sales directly attributable to Post. 

Costs and expenses in the accompanying consolidated statements of operations represent direct and allocated costs and 
expenses related to Post. For periods prior to the Spin-Off, costs for certain functions and services performed by centralized 
Ralcorp organizations have been allocated to Post based upon reasonable activity bases (generally volume, revenues, net assets 
or a combination as compared to the total of Ralcorp and Post amounts) or other reasonable methods. The consolidated 
statements of operations include expense allocations for certain manufacturing, shipping, distribution and administration costs 
including information systems, procurement, accounting shared services, legal, tax, human resources, payroll, credit and 
accounts receivable, customer service and cash management.  For the years ended September 30, 2012, 2011, and 2010, total 
allocated costs were $4.6, $21.5, and $19.6 respectively, which are reported in "selling, general and administrative expenses."  

57

After the Spin-Off, costs for services provided by Ralcorp are based on agreed upon fees contained in the TSA. TSA charges 
from February 4, 2012 to September 30, 2012 were $8.1, and were reported in "selling, general and administrative expenses."

Post produces certain products for sale to Ralcorp. For periods prior to the Spin-Off, the amounts related to these 

transactions have been included in the accompanying financial statements based upon transfer prices in effect at the time of the 
individual transactions which were consistent with prices of similar arm's-length transactions.  For periods subsequent to the 
Spin-Off, these transactions were based upon pricing governed by the TSA with Ralcorp.  Net sales related to those transactions 
was $16.7, $10.5 and $6.7 in the years ended September 30, 2012, 2011, and 2010, respectively.

At the time of the Spin-Off, Post became liable with respect to distributions of the accounts of three Ralcorp directors, who 
became directors of Post, under the Ralcorp Holdings, Inc. Deferred Compensation Plan for Non-Management Directors.  This 
liability will be satisfied under the Post Deferred Compensation Plan for Non-Employee Directors.  In connection with the 
Spin-Off, Ralcorp agreed to fund the balances of these former Ralcorp directors in an aggregate amount of approximately $6.7.

On February 3, 2012, we entered into an International Brokerage Management Agreement with Ralcorp pursuant to which 

Ralcorp agreed to act as our non-exclusive broker for our international sales and distribution, excluding Canada.  During the 
fiscal year ended September 30, 2012, we paid Ralcorp approximately $0.2 pursuant to this agreement.

During fiscal 2012, Post incurred approximately $0.5 of outside legal and accounting fees in connection with the 
restatement of the Company's financial statements for the fiscal year ended September 30, 2011 and the first fiscal quarter 
ended December 31, 2011 and in connection with Ralcorp's disposition of its Post shares (see Note 1).  Ralcorp agreed to 
reimburse Post for these costs.

Prior to the Spin-Off, Ralcorp maintained all debt obligations on a consolidated basis to fund and manage its operations. 

During the periods presented in these financial statements prior to the Spin-Off date, Post had no direct debt obligations; 
however, Ralcorp followed the policy of applying debt and related interest expense to the operations of Post based upon net 
debt assumed in the acquisition of Post from Kraft in August 2008 (see Note 12).

On September 29, 2011, Post Foods Canada Corp. issued a promissory note to Western Waffles Corp., an affiliate of 

Ralcorp, whereby Western Waffles Corp. became indebted to Post Foods Canada Corp. in the amount of $4.0 plus 4.0 Canadian 
dollars. The promissory note bore interest at the rate of 1% per annum and was payable on demand. The note was redeemed 
during December 2011.

The consolidated balance sheet as of September 30, 2011 is presented assuming that all intercompany payables or 
receivables will be treated as adjustments to Ralcorp's investment except the "Receivable from Ralcorp" related to the sale of 
trade receivables discussed below.

On November 4, 2010, Post entered into an agreement to sell, on an ongoing basis, all of the trade accounts receivable of 

Post Foods, LLC to a wholly owned, bankruptcy-remote subsidiary of Ralcorp named Ralcorp Receivables Corporation 
("RRC"). The accounts receivable of Post Foods Canada Corp. were not incorporated into the agreement and were not sold to 
RRC. The purchase price of the receivables sold was calculated with a discount factor of 1.18%. Post received a fee from RRC 
to service the receivables (with no significant servicing assets or liabilities). The discounts totaled $3.3 and $13.0 in the years 
ended September 30, 2012 and 2011, respectively, and were reported as a component of "Other (income) expense, net," 
Servicing fee income was $0.8 and $3.7 in the years ended September 30, 2012 and 2011, respectively, and was reported as a 
reduction to "Selling, general and administrative expenses." The net amount due from Ralcorp as of September 30, 2011, was 
$41.3. Post terminated its agreement with RRC in December 2011.

In connection with the Spin-Off, the Company entered into a series of agreements with Ralcorp which are intended to 

govern the relationship between the Company and Ralcorp and to facilitate an orderly separation of the Company from 
Ralcorp. These agreements include a Separation and Distribution Agreement, Tax Allocation Agreement and the TSA, among 
others. Additionally, the Company has agreed to indemnify Ralcorp for income taxes incurred if the Company violates certain 
provisions of the IRS private letter ruling obtained by Ralcorp. Under certain of these agreements, the Company will incur 
expenses payable to Ralcorp in connection with certain administrative services provided for varying lengths of time.  The 
Company incurred separation related costs of $12.5 and $2.8 in the years ended September 30, 2012 and 2011, respectively, 
which were primarily related to professional service fees to effect the Spin-Off and to a lesser extent duplicative costs incurred 
by Post to begin establishing stand-alone processes and systems for activities performed by Ralcorp under the TSA. These costs 
were reported as a component of "Selling, general and administrative expenses." See Note 1 for additional information on the 
Spin-Off. As of September 30, 2012, the Company has no receivable or payable related to the net transactions from these 
agreements. 

Derivative financial instruments and hedging

See Note 10 for a discussion of Post's participation in Ralcorp's derivative financial instrument and hedging program.

58

Note 18 — Information About Geographic Areas and Major Customers

Products sold can be grouped into three primary categories of cereals: balanced, sweetened and unsweetened. Net sales by 

category are shown in the following table.

Year Ended September 30,
2011

2010

2012

Balanced
Sweetened
Unsweetened

$

$

572.5
239.8
146.6
958.9

$

$

560.4
249.2
158.6
968.2

$

$

572.7
240.2
183.8
996.7

Post's external revenues were primarily generated by sales within the United States; foreign (primarily Canadian) sales 
were approximately 14.0%  of total net sales. Sales are attributed to individual countries based on the address to which the 
product is shipped.

As of September 30, 2012, the majority of Post's long-lived assets were located in the United States; the remainder is 

located in Canada and has a net carrying value of approximately $52.6.

In the fiscal years ended September 30, 2012, 2011, and 2010, one customer accounted for $204.2, $206.9, and $209.4, 

respectively, or approximately 21% of total net sales.

Note 19 — Investment in Partnership

On February 1, 2010, Post Foods Canada Corp. received a noncash equity contribution from its parent company in the 
form of ownership interests in a Canadian partnership named RAH Canada Limited Partnership. The investment was recorded 
at $58.6 and reflects a 48.15% ownership in the partnership. Another Ralcorp entity held the remainder of the ownership 
interests.

Post accounted for its investment in the partnership using the equity method. The amount of Post's net investment that 
represents undistributed earnings from the partnership was $0.2, $4.2, and $2.2 as of September 30, 2012, 2011, and 2010, 
respectively.  The carrying value at September 30, 2011 approximated the market value of Post's investment. This equity 
investment in RAH Canada did not transfer to Post in the Spin-Off.

Note 20 — Condensed Financial Statements of Guarantors

On February 3, 2012, the Company issued the Notes in an aggregate principal amount of $775.0 to Ralcorp pursuant to a 

contribution agreement in connection with the internal reorganization. The Notes were issued pursuant to an indenture dated as 
of February 3, 2012 among the Company, Post Foods, LLC,  as guarantor, and Wells Fargo Bank, National Association, as 
trustee. Interest payments on the Notes are due semi-annually each February 15 and August 15, with the first interest payment 
due on August 15, 2012. The maturity date of the Notes is February 15, 2022.

The Notes are fully and unconditionally guaranteed, jointly and severally, on a senior unsecured basis by each of our 
existing and future domestic subsidiaries, the "Guarantors." Our foreign subsidiaries, the "Non-Guarantors," will not guarantee 
the notes. These guarantees are subject to release in limited circumstances (only upon the occurrence of certain customary 
conditions).

Set forth below are the condensed consolidating financial statements presenting the results of operations, financial position 

and cash flows of the Parent Company (Post Holdings, Inc.), the Guarantors on a combined basis, the Non-Guarantors on a 
combined basis and eliminations necessary to arrive at the information for the Company as reported, on a consolidated basis. 
The Condensed Consolidating Financial Statements present the Parent Company's investments in subsidiaries using the equity 
method of accounting. Eliminations represent adjustments to eliminate investments in subsidiaries and intercompany balances 
and transactions between or among the Parent Company, the Guarantor and the Non-Guarantor subsidiaries. Post Foods LLC, 
currently the Company's sole domestic subsidiary, is a disregarded entity for U.S. income tax purposes, therefore income tax 
expense has been presented on the Guarantors' Condensed Statements of Operations using the U.S. effective tax rate for the 
Company. Income tax payable and deferred tax items for the consolidated U.S. tax paying group reside solely on the Parent 
Company's Condensed Balance Sheet. For periods prior to February 3, 2012, the Parent Company had no operations and 
therefore no Parent Company financial information is presented for those periods and accordingly the equity earnings of the 
Parent Company will not equal the earnings of the subsidiaries. 

In the preparation of the financial statements for the year ended September 30, 2012, the Company identified errors within 

the statements of cash flows for the six months ended March 31, 2012 and the nine months ended June 30, 2012 as further 
discussed in footnote 2.  The errors also impacted the condensed guarantor statement of cash flows for the nine months ended 

59

June 30, 2012.  The Company concluded the errors are not material to the previously reported interim guarantor financial 
statements.  Accordingly, the Company will revise its 2012 comparative statements of guarantor cash flows that will be 
included in the Company's Quarterly Reports on Form 10-Q for the nine months ending June 30, 2013.  The revisions are 
required to correct errors in the calculation of adjustments to the statement of cash flows that related to the Company's 
separation from Ralcorp on February 3, 2012. 

The impact of the revision will be to increase guarantor net cash flows from operations and decrease guarantor net cash 

flows from financing activities by $7.7 and an increase to non-guarantor net cash flows from operations and decrease non-
guarantor net cash flows from financing activities by $2.3.  The nine month guarantor net cash flow from operations changes 
from $105.3 to $113.0 and the nine month guarantor net cash flow from financing activities changes from $(75.5) to $(83.2). 
 The nine month non-guarantor net cash flow from operations changes from $5.2 to $7.5 and the nine month non-guarantor net 
cash flow from financing activities changes from $(2.0) to $(4.3). The errors did not impact the consolidating statements of 
operations and comprehensive income/(loss) for the nine months ended June 30, 2012 and had an insignificant impact on the 
consolidating balance sheet as of June 30, 2012.

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF OPERATIONS

Total

958.9
530.0
428.9

274.5
12.6

—
2.7
139.1

60.3
(1.6)
80.4
30.5

49.9
—
49.9

28.9

Parent
Company

Year Ended September 30, 2012
Non-
Guarantors

Guarantors

Eliminations

Net Sales
Cost of goods sold
Gross Profit

Selling, general and administrative
expenses
Amortization of intangible assets
Impairment of goodwill and other
intangible assets
Other operating expenses, net

Operating Profit

Interest expense
Other expense
(Loss) Earnings before Income Taxes
Income tax (benefit) expense
Net (Loss) Earnings before Equity in
Subsidiaries
Equity earnings in subsidiary
Net Earnings

Total Comprehensive Income

$

$

$

70.9
52.9
18.0

16.9
—

—
—
1.1

1.5
(4.9)
4.5
1.1

3.4
—
3.4

2.4

$

$

$

(18.1) $
(18.1)
—

—
—

—
—
—

—
—
—
—

—
(65.5)
(65.5) $

(51.1) $

— $
—
—

$

906.1
495.2
410.9

254.0
12.6

—
2.7
141.6

16.2
3.3
122.1
46.7

75.4
—
75.4

55.4

$

$

3.6
—

—
—
(3.6)

42.6
—
(46.2)
(17.3)

(28.9)
65.5
36.6

22.2

$

$

60

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF OPERATIONS

Parent
Company

Year Ended September 30, 2011
Non-
Guarantors

Guarantors

Eliminations

Total

Net Sales
Cost of goods sold
Gross Profit

Selling, general and administrative
expenses
Amortization of intangible assets
Impairment of goodwill and other
intangible assets
Other operating expenses, net

Operating Loss

Intercompany interest expense
Other expense
Loss before Income Taxes
Income tax benefit
Net Loss

Total Comprehensive Loss

$

$

$

— $
—
—

$

921.2
482.8
438.4

$

68.5
55.3
13.2

(21.5) $
(21.5)
—

968.2
516.6
451.6

—
—

—
—
—

223.8
12.6

566.5
1.5
(366.0)

—
—
—
—
— $

47.5
13.1
(426.6)
(5.3)
(421.3) $

— $

(426.5) $

15.7
—

—
0.1
(2.6)

4.0
(2.6)
(4.0)
(1.0)
(3.0) $

(2.0) $

—
—

—
—
—

—
—
—
—
— $

239.5
12.6

566.5
1.6
(368.6)

51.5
10.5
(430.6)
(6.3)
(424.3)

— $

(428.5)

POST HOLDINGS, INC.
CONDENSED CONSOLIDATING STATEMENTS OF OPERATIONS

Parent
Company

Year Ended September 30, 2010
Non-
Guarantors

Guarantors

Eliminations

Net Sales
Cost of goods sold
Gross Profit

Selling, general and administrative
expenses
Amortization of intangible assets
Impairment of goodwill and other
intangible assets
Other operating expenses, net
Operating Profit

Intercompany interest expense
Other expense
Earnings before Income Taxes
Income tax provision
Net Earnings

Total Comprehensive Income

$

$

$

— $
—
—

$

958.9
522.4
436.5

$

64.3
57.8
6.5

(26.5) $
(26.5)
—

215.3
12.7

19.4
1.3
187.8

47.6
—
140.2
48.7
91.5

88.1

$

$

3.5
—

—
—
3.0

3.9
(2.2)
1.3
0.8
0.5

2.2

$

$

—
—

—
—
—

—
—
—
—
— $

— $

—
—

—
—
—

—
—
—
—
— $

— $

61

Total

996.7
553.7
443.0

218.8
12.7

19.4
1.3
190.8

51.5
(2.2)
141.5
49.5
92.0

90.3

POST HOLDINGS, INC.
CONDENSED CONSOLIDATING BALANCE SHEETS

Parent
Company

Guarantors

September 30, 2012
Non-
Guarantors

Eliminations

Total

Current Assets

Cash and cash equivalents
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets

$

Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Intercompany receivable
Investment in subsidiaries
Other assets

Total Assets

$

ASSETS

49.7
—
—
1.1
9.3
60.1

—
—
—
371.9
2,067.2
13.4
2,512.6

$

$

2.2
50.1
71.6
—
5.4
129.3

352.5
1,359.9
736.0
—
—
1.4
2,579.1

$

$

6.3
11.1
7.0
—
0.6
25.0

52.6
6.7
—
—
—
2.7
87.0

$

— $

(4.7)
—
—
—
(4.7)

—
—
—
(371.9)
(2,067.2)
(2.6)
(2,446.4) $

$

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

Current portion of long-term debt
Accounts payable
Other current liabilities

Total Current Liabilities

$

Long-term debt
Intercompany payable
Deferred income taxes
Other liabilities

Total Liabilities

15.3
—
8.3
23.6

930.3
—
317.5
9.7
1,281.1

$

— $

49.6
44.7
94.3

—
371.9
—
109.4
575.6

Total Stockholders' Equity

1,231.5

2,003.5

— $
5.1
8.1
13.2

— $

(4.7)
—
(4.7)

—
(371.9)
(2.6)
—
(379.2)

—
—
—
10.1
23.3

63.7

58.2
56.5
78.6
1.1
15.3
209.7

405.1
1,366.6
736.0
—
—
14.9
2,732.3

15.3
50.0
61.1
126.4

930.3
—
314.9
129.2
1,500.8

(2,067.2)

1,231.5

Total Liabilities and Stockholders'
Equity

$

2,512.6

$

2,579.1

$

87.0

$

(2,446.4) $

2,732.3

62

POST HOLDINGS, INC.
CONDENSED CONSOLIDATING BALANCE SHEETS

Parent
Company

Guarantors

September 30, 2011
Non-
Guarantors

Eliminations

Total

Current Assets

Cash and cash equivalents
Receivable from Ralcorp
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets
Intercompany notes receivable
Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Investment in partnership
Other assets

Total Assets

Current Liabilities

Short-term intercompany debt
Accounts payable
Other current liabilities

Total Current Liabilities

Long-term intercompany debt
Deferred income taxes
Other liabilities

Total Liabilities

Total Ralcorp Equity

Total Liabilities and Ralcorp
Equity

ASSETS

— $
—
—
—
—
—
—
—

—
—
—
—
—
— $

— $

41.3
1.3
60.4
3.6
3.2
—
109.8

357.9
1,359.9
748.6
—
0.8
2,577.0

$

$

$

LIABILITIES AND RALCORP EQUITY

$

— $
—
—
—

— $

24.8
31.1
55.9

—
—
—
—

—

664.5
335.9
96.8
1,153.1

1,423.9

$

$

$

1.7
—
8.8
6.2
0.2
0.8
7.8
25.5

54.2
6.3
—
60.2
3.1
149.3

68.0
4.0
6.4
78.4

52.0
—
8.1
138.5

10.8

— $
—
—
—
—
—
—
—

—
—
—
—
(3.1)
(3.1) $

— $
—
—
—

—
(3.1)
—
(3.1)

1.7
41.3
10.1
66.6
3.8
4.0
7.8
135.3

412.1
1,366.2
748.6
60.2
0.8
2,723.2

68.0
28.8
37.5
134.3

716.5
332.8
104.9
1,288.5

—

1,434.7

$

— $

2,577.0

$

149.3

$

(3.1) $

2,723.2

63

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS

Parent
Company

Year Ended September 30, 2012
Non-
Guarantors

Guarantors

Eliminations

Total

Net Cash (Used in) Provided by Operating
Activities

$

(3.1) $

201.5

$

9.8

$

(64.2) $

144.0

Cash Flows from Investing Activities
Payments for capital expenditures
Payments for equity contributions
Proceeds from equity distributions
Net Cash Provided by (Used in)
Investing Activities

Cash Flows from Financing Activities
Proceeds from issuance of senior notes
Proceeds from issuance of term loan
Payment to Ralcorp
Repayments of long-term debt
Purchases of treasury stock
Change in net investment of Ralcorp
Payments of debt issuance costs
Proceeds from repayment of notes
receivable from Ralcorp
Proceeds from equity contributions
Payments for equity distributions
Net Cash Provided by (Used in)
Financing Activities

Effect of exchange rate changes on cash
and cash equivalents

Net Increase in Cash and Cash
Equivalents
Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

—
(6.0)
84.3

78.3

775.0
175.0
(900.0)
(4.4)
(53.4)
—
(17.7)

—
—
—

(29.5)
—
—

(29.5)

—
—
—
—
—
(21.3)
—

—
—
(148.5)

(25.5)

(169.8)

—

49.7

—
49.7

$

—

2.2

—
2.2

$

(1.4)
—
—

(1.4)

—
—
—
—
—
(18.1)
—

7.8
6.0
—

(4.3)

0.5

4.6

1.7
6.3

$

—
6.0
(84.3)

(78.3)

—
—
—
—
—
—
—

—
(6.0)
148.5

142.5

—

—

—
— $

(30.9)
—
—

(30.9)

775.0
175.0
(900.0)
(4.4)
(53.4)
(39.4)
(17.7)

7.8
—
—

(57.1)

0.5

56.5

1.7
58.2

64

(14.9)
(14.9)

(192.3)
60.2
(132.1)
0.1

(3.1)

4.8
1.7

Total

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS

Parent
Company

Year Ended September 30, 2011
Non-
Guarantors

Guarantors

Eliminations

Total

$

— $

144.6

$

(0.8) $

— $

143.8

Net Cash Provided (Used) by Operating
Activities

Cash Flows from Investing Activities
Additions to property and intangible assets
Net Cash Used by Investing Activities

Cash Flows from Financing Activities
Change in net investment of Ralcorp
Changes in intercompany debt

Net Cash Used by Financing Activities
Effect of Exchange Rate Changes on Cash

Net Decrease in Cash and Cash
Equivalents

Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

—
—

—
—
—
—

—

(12.5)
(12.5)

(132.1)
—
(132.1)
—

(2.4)
(2.4)

(60.2)
60.2
—
0.1

—

(3.1)

—
—

—
—
—
—

—

—
— $

—
— $

4.8
1.7

$

—
— $

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS

Parent
Company

Year Ended September 30, 2010
Non-
Guarantors

Guarantors

Eliminations

Net Cash Provided by Operating Activities

$

— $

132.7

$

2.9

$

— $

135.6

Cash Flows from Investing Activities
Additions to property and intangible assets
Net Cash Used by Investing Activities

Cash Flows from Financing Activities
Change in net investment of Ralcorp

Net Cash (Used) Provided by Financing
Activities

Effect of Exchange Rate Changes on Cash

Net Decrease in Cash and Cash
Equivalents

Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

—
—

—

—
—

—

(19.9)
(19.9)

(112.8)

(112.8)
—

(4.4)
(4.4)

0.4

0.4
0.2

—

(0.9)

—
—

—

—
—

—

—
— $

—
— $

5.7
4.8

$

—
— $

—
(24.3)
(24.3)

(112.4)

(112.4)
0.2

(0.9)

5.7
4.8

65

Note 21 - Summary Quarterly Financial Information (Unaudited)

For the quarters ended September 30, 2012

Q1

Q2

Q3

Q4

Revenue

Gross profit

Net income

Basic earnings per share

Diluted earnings per share

Revenue

Gross profit

Net income (loss)

Basic earnings (loss) per share

Diluted earnings (loss) per share

Note 22 — Subsequent Events

$

219.3

$

98.0

12.8

0.37

0.37

$

$

250.5

111.0

10.5

0.31

0.30

$

$

$

241.9

109.8

15.8

0.46

0.46

$

$

$

247.2

110.1

10.8

0.32

0.31

For the quarters ended September 30, 2011

Q1

Q2

Q3

Q4

223.7

109.8

24.6

0.72

0.72

$

$

$

259.0

125.1

29.1

0.85

0.85

$

$

$

247.7

113.9

1.6

0.05

0.05

$

237.8

102.8
(479.6)
(13.94)
(13.94)

$

$

$

$

$

$

$

On October 25, 2012, the Company issued an additional $250.0 par value of its 7.375% senior notes due February 2022 

under the same indenture. These additional notes were issued at 106% of par value for total proceeds before expenses of 
$265.0.  In connection with the issuance of the additional notes, on October 19, 2012 the Company entered into a Fourth 
Amendment to Credit Agreement ("Amendment").  The Amendment modified the Credit Agreement to, among other things, 
permit the issuance of the $250.0 additional senior notes, and to permit the Company to incur additional indebtedness so long 
as the Company's Senior Secured Leverage Ratio, as defined in the Amendment, is less than 2.5 to 1 and other conditions are 
satisfied.  The Amendment also increased our permitted maximum Consolidated Leverage Ratio, as defined in the Credit 
Agreement, to 5.75 to 1 beginning with the first quarter of the fiscal year ending September 30, 2013, and declining ratably at 
the beginning of each subsequent fiscal year to 5.00 to 1 for each quarter during the fiscal year ending September 30, 2016 and 
remaining at 5.00 to 1 for all periods thereafter.

66

ITEM 9. 

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

Not applicable.

ITEM 9A.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures 

Our management, with the Chief Executive Officer and Chief Financial Officer of the Company, have evaluated the 
effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) 
as of the end of the period covered by this report. Based on that evaluation, our CEO and CFO concluded that, as of the end of 
the period covered by this report, the Company's disclosure controls and procedures were effective to provide reasonable 
assurance of achieving the desired control objectives. 

Internal Control Over Financial Reporting 

This annual report does not include a report of management's assessment regarding internal control over financial reporting 
or an attestation report of the Company's registered public accounting firm due to a transition period established by the rules of 
the SEC for newly public companies. Under the rules and regulations of the SEC, we are not required to comply with the 
requirements of Section 404 of the Sarbanes-Oxley Act of 2002 until we file our Annual Report on Form 10-K for our fiscal 
year ending September 30, 2013. 

Changes in Internal Control Over Financial Reporting 

Historically, we have relied on Ralcorp's financial controls and resources to manage certain aspects of our business and 
report our results. Post entered into a Transition Services Agreement (“TSA”) with Ralcorp on February 3, 2012, pursuant to 
which Ralcorp agreed to provide Post certain information technology, accounting and other resource planning services to 
facilitate certain accounting and reporting functions for periods of time ranging from 5 months up to 24 months.  We are also 
continuing the process of implementing a transition plan for our information technology systems and other services still 
provided by Ralcorp under the TSA. 

We also revised and adopted policies, as needed, to meet all regulatory requirements applicable to us as a standalone 

publicly traded company. While most of these changes in staffing, policies and systems were accomplished prior to 
September 30, 2012, we continue to review and document our internal controls over financial reporting, and may from time to 
time, make changes aimed at enhancing their effectiveness. These efforts may lead to changes in our internal control over 
financial reporting. 

Other than those noted above, there were no changes in our internal control over financial reporting during the fiscal 
quarter ended September 30, 2012 that have materially affected, or are reasonably likely to materially affect, our internal 
control over financial reporting. 

ITEM 9B.  OTHER INFORMATION

Not applicable. 

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information regarding directors under the headings “Re-Election of Directors - Information about the Current 

Directors and Nominees for Election to the Board of Directors,” “Corporate Governance - Board Meetings and Committees,” 
and “Security Ownership of Certain Shareholders – Section 16(a) Beneficial Ownership Reporting Compliance” in the 
Company’s 2013 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference. Information regarding 
Executive Officers of the Company is included under Item 1 of Part I.  

The registrant has adopted a code of ethics, our “Standards of Business Conduct,” applicable to all corporate officers and 
employees, which sets forth the Company’s expectations for the conduct of business by officers and employees. The directors 
have adopted, and are required to abide by, the Directors Code of Ethics. Both documents are available on the Company’s 
website at www.postfoods.com/corporategovernance. In the event the Company modifies either document or waivers of 
compliance are granted to officers or directors, the Company will post such modifications or waivers on its website or in a 
report on Form 8-K. 

67

ITEM 11.  EXECUTIVE COMPENSATION

Information appearing under the headings “Compensation of Officers and Directors,” “Compensation Committee 
Interlocks and Insider Participation” and “Corporate Governance and Compensation Committee Report” in the Company's 
2013 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

RELATED STOCKHOLDER MATTERS 

The discussion of the security ownership of certain beneficial owners and management appearing under the headings 

“Security Ownership of Certain Shareholders” and equity compensation plan information under the heading “Equity 
Compensation Plan Information” in the Company’s 2013 Notice of Annual Meeting and Proxy Statement is hereby 
incorporated by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

Information appearing under the heading “Certain Relationships and Related Transactions” and “Corporate Governance – 

Director Independence” of the Company’s 2013 Notice of Annual Meeting and Proxy Statement is hereby incorporated by 
reference.  

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information under the heading “Ratification of Appointment of Independent Registered Public Accounting Firm” in 

the Company’s 2013 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference. 

PART IV 

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Documents filed as a part of this report: 

1.  Financial Statements. The following are filed as a part of this document under Item 8.

•  Report of Independent Registered Public Accounting Firm

•  Consolidated Statements of Operations for years ended September 30, 2012, 2011 and 2010

•  Consolidated Statements of Comprehensive Income/(Loss) for the years ended September 30, 2012, 2011 and 

2010

•  Consolidated Balance Sheets at September 30, 2012 and 2011

•  Consolidated Statements of Cash Flows for years ended September 30, 2012, 2011 and 2010

•  Consolidated Statements of Shareholders’ Equity for the years ended September 30, 2012, 2011, and 2010

•  Notes to Consolidated Financial Statements

2.  Financial Statement Schedules.  None. Schedules not included have been omitted because they are not applicable or 

the required information is shown in the financial statements or notes thereto.

3.  Exhibits.  See the Exhibit Index that appears at the end of this document and which is incorporated herein. 

68

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, Post Holdings, Inc. has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

POST HOLDINGS, INC.

By:

/s/ William P. Stiritz
William P. Stiritz
Chairman of the Board and Chief Executive
Officer

December 13, 2012

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Jeff A. 

Zadoks and Diedre J. Gray and each of them, his true and lawful attorney-in-fact and agent, with full power of substitution and 
resolution, for him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this report, and to 
file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, 
granting unto said attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite and 
necessary to be done in and about the premises, as fully and to all intents and purposes as he might or could do in person, hereby 
ratifying and confirming all that said attorneys-in-fact and agents or their substitute or substitutes, may lawfully do or cause to be done 
by virtue hereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on 

behalf of the registrant and in the capacities and on the dates indicated.  

Signature

Title

Date

/s/ William P. Stiritz
William P. Stiritz

/s/ Robert V. Vitale
Robert V. Vitale

/s/ Jeff A. Zadoks
Jeff A. Zadoks

/s/ David R. Banks
David R. Banks

/s/ Terence E. Block
Terence E. Block

/s/ Jay W. Brown
Jay W. Brown

/s/ Edwin H. Callison
Edwin H. Callison

/s/ Gregory L. Curl
Gregory L. Curl

/s/ William H. Danforth
William H. Danforth

/s/ Robert E. Grote
Robert E. Grote III

/s/ David P. Skarie
David P. Skarie

Chairman of the Board of Directors and Chief
Executive Officer (principal executive officer)

December 13, 2012

Chief Financial Officer
(principal financial officer)

Corporate Controller
(principal accounting officer)

December 13, 2012

December 13, 2012

Director

December 13, 2012

Director and President, Chief Operating Officer

December 13, 2012

Director

Director

Director

Director

Director

Director

December 13, 2012

December 13, 2012

December 13, 2012

December 13, 2012

December 13, 2012

December 13, 2012

EXHIBIT INDEX 

Exhibit No.
*2.1

Description
Separation and Distribution Agreement dated as of February 2, 2012 by and among Ralcorp Holdings, 
Inc., the Company and Post Foods, LLC (Incorporated by reference to Exhibit 2.1 to the Company’s 
Form 8-K filed on February 8, 2012)

*2.2

*2.3

*2.4

*3.1

*3.2

*3.3

*4.1

*4.2

*4.3

*4.4

*†10.1

*†10.2

*†10.3

*†10.4

*†10.5

*†10.6

Transition Services Agreement dated as of February 3, 2012 by and between Ralcorp Holdings, Inc. and 
the Company (Incorporated by reference to Exhibit 2.2 to the Company’s Form 8-K filed on February 
8, 2012)

Employee Matters Agreement dated as of February 3, 2012 by and between Ralcorp Holdings, Inc. and 
the Company (Incorporated by reference to Exhibit 2.3 to the Company’s Form 8-K filed on February 
8, 2012)

Contribution Agreement dated as of February 3, 2012 by and between Ralcorp Holdings, Inc. and the 
Company (Incorporated by reference to Exhibit 2.4 to the Company’s Form 8-K filed on February 8, 
2012)

Amended and Restated Articles of Incorporation of the Company (Incorporated by reference to Exhibit 
3.1 to the Company’s Form 8-K filed on February 2, 2012)

Amended and Restated Bylaws of the Company (Incorporated by reference to Exhibit 3.2 to the 
Company’s Form 8-K filed on February 2, 2012)

Certificate of Designations for Series A Junior Participating Cumulative Preferred Stock (Incorporated 
by reference to Exhibit 3.3 to the Company’s Form 8-K filed on February 2, 2012)

Shareholder Protection Rights Agreement with Computershare Trust Company, N.A., as rights agent, 
dated February 2, 2012 (Incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on 
February 2, 2012)

Indenture dated as of February 3, 2012 by and among the Company, the Guarantors (as defined) and 
Wells Fargo Bank, National Association, as trustee (Incorporated by reference to Exhibit 4.1 to the 
Company’s Form 8-K filed on February 8, 2012)

Registration Rights Agreement dated as of February 3, 2012, by and among the Company, Post Foods, 
LLC, and Barclays Capital Inc., J.P. Morgan Securities LLC, Wells Fargo Securities, LLC and Credit 
Suisse Securities (USA) LLC, as representatives of the several initial purchasers (Incorporated by 
reference to Exhibit 4.2 to the Company’s Form 8-K filed on February 8, 2012)

Registration Rights Agreement dated as of October 25, 2012, by and among the Company, Post Foods, 
LLC, and Credit Suisse Securities (USA) LLC, Barclays Capital Inc., J.P. Morgan Securities LLC and 
Wells Fargo Securities, LLC, as representatives of the several initial purchasers (Incorporated by 
reference to Exhibit 4.2 to the Company’s Form 8-K filed on October 25, 2012)

Form of Management Continuity Agreement (Incorporated by referenced to Exhibit 10.2 to the 
Company’s Form 8-K filed on August 9, 2012)

Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.7 to Amendment No. 4 to 
the Company’s Form 10, filed January 25, 2012)

Post Holdings, Inc. 2012 Long-Term Incentive Plan (Incorporated by reference to Exhibit 10.3 to the 
Company’s Form 8-K filed on February 2, 2012)

Form of Stock Appreciation Rights Agreement (Incorporated by reference to Exhibit 10.4 1 to the 
Company’s Form 8-K filed on February 2, 2012)

Form of Non-Qualified Stock Option Agreement (Incorporated by reference to Exhibit 10.5 to the 
Company’s Form 8-K filed on February 2, 2012)

Form of Non-Management Director Stock Appreciation Rights Agreement (Incorporated by reference 
to Exhibit 10.6 to the Company’s Form 8-K filed on February 2, 2012)

70

Exhibit No.
*†10.7

Description
Form of Non-Management Director Non-Qualified Stock Option Agreement (Incorporated by reference 
to Exhibit 10.7 to the Company’s Form 8-K filed on February 2, 2012)

*†10.8

**†10.9

*†10.10

*†10.11

*10.12

*10.13

*10.14

*10.15

*†10.16

*†10.17

*†10.18

*†10.19

*†10.20

*†10.21

*†10.22

*10.23

*†10.24

**10.25

**10.26

Post Holdings, Inc. Deferred Compensation Plan for Key Employees, as amended (Incorporated by 
reference to Exhibit 10.8 to the Company’s Form 8-K filed on February 2, 2012)

Post Holdings, Inc. Executive Savings Investment Plan, restated August 15, 2012

Post Holdings, Inc. Supplemental Retirement Plan (Incorporated by reference to Exhibit 10.9 to the 
Company’s Form 8-K filed on February 2, 2012)

Post Holdings, Inc. Deferred Compensation Plan for Non-Management Directors, as amended and 
restated (Incorporated by reference to Exhibit 10.11 to the Company’s Form 10-Q filed on September 
14, 2012)

Tax Allocation Agreement dated as of February 3, 2012 by and between Ralcorp Holdings, Inc. and the 
Company (Incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on February 8, 
2012)

Shareholder’s and Registration Rights Agreement dated as of February 3, 2012 by and between Ralcorp 
Holdings, Inc. and the Company (Incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K 
filed on February 8, 2012)

Credit Agreement dated as of February 3, 2012, by and among the Company, the lenders named therein, 
and Barclays Bank PLC, as Administrative Agent (Incorporated by reference to Exhibit 10.3 to the 
Company’s Form 8-K filed on February 8, 2012)

First Amendment and Waiver to Credit Agreement dated as of May 14, 2012, by and among the 
Company, the lenders named therein, and Barclays Bank PLC, as Administrative Agent (Incorporated 
by reference to Exhibit 10.1 to the Company’s Form 8-K filed on May 15, 2012)

Employment Agreement dated as of May 29, 2012 by and between William P. Stiritz and the Company 
(Incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed on May 31, 2012)

Non-Qualified Stock Option Agreement for Mr. Stiritz (Incorporated by reference to Exhibit 10.2 to the 
Company’s Form 8-K filed on May 31, 2012)

Form of Non-Qualified Stock Option Agreement for Other Executive Officers of the Company 
(Incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed on May 31, 2012)

Restricted Stock Unit Agreement for Mr. Stiritz (Incorporated by reference to Exhibit 10.4 to the 
Company’s Form 8-K filed on May 31, 2012)

Form of Restricted Stock Unit Agreement for Other Executive Officers of the Company (Incorporated 
by reference to Exhibit 10.5 to the Company’s Form 8-K filed on May 31, 2012)

Senior Management Bonus Program, as amended and restated (Incorporated by reference to Exhibit 
10.21 to the Company’s Form 10-Q filed on September 14, 2012)

Key Management Bonus Program, as amended and restated (Incorporated by reference to Exhibit 10.22 
to the Company’s Form 10-Q filed on September 14, 2012)

Second Amendment and Waiver to Credit Agreement dated as of June 13, 2012, by and among the 
Company, the lenders named therein, and Barclays Bank PLC, as Administrative Agent (Incorporated 
by reference to Exhibit 10.1 to the Company’s Form 8-K filed on June 14, 2012)

Form of Cash-Settled Restricted Stock Unit Agreement (Incorporated by referenced to Exhibit 10.1 to 
the Company’s Form 8-K filed on August 9, 2012)

Third Amendment and Waiver to Credit Agreement dated as of September 13, 2012, by and among the 
Company, the lenders named therein, and Barclays Bank PLC, as Administrative Agent

Amendment to Tax Allocation Agreement dated as of September 26, 2012 by and between Ralcorp 
Holdings, Inc. and the Company

71

Exhibit No.
*10.27

Description
Fourth Amendment to Credit Agreement dated as of October 19, 2012, by and among the Company, the 
lenders named therein, and Barclays Bank PLC, as Administrative Agent (Incorporated by referenced to 
Exhibit 10.1 to the Company's Form 8-K filed on October 22, 2012)

**21.1

**23.1

**24.1

**31.1

**31.2

**32.1

Subsidiaries of the Company

Consent of PricewaterhouseCoopers LLP

Power of Attorney (Included under Signatures)

Certification of William P. Stiritz pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002, dated December 13, 2012

Certification of Robert V. Vitale pursuant to Rule 13a-14(a), as adopted pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002, dated December 13, 2012

Certification of William P. Stiritz and Robert V. Vitale, pursuant to 18 U.S.C. Section 1350 as adopted 
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, dated December 13, 2012

**101.INS
**101.SCH
**101.CAL
**101.DEF
**101.LAB
**101.PRE

XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document

*
Incorporated by reference
** Furnished with this Form 10-K
†

These exhibits constitute management contracts, compensatory plans and arrangements.

72

Certification of Chief Executive Officer 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

EXHIBIT 31.1

I, William P. Stiritz, certify that:

1. 

I have reviewed this annual report on Form 10-K of Post Holdings, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls 

and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. 

b. 

c. 

d. 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to 
be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly 
during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this 
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end 
of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 

control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of 
directors (or persons performing the equivalent functions):

a. 

b. 

All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting.

Date: December 13, 2012

By:

/s/ William P. Stiritz
William P. Stiritz
Chief Executive Officer and
Chairman of the Board of Directors

Certification of Chief Financial Officer 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

EXHIBIT 31.2

I, Robert V. Vitale, certify that:

1. 

I have reviewed this annual report on Form 10-K of Post Holdings, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls 

and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to 

be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, particularly 
during the period in which this report is being prepared;

b.  Designed such internal control over financial reporting, or caused such internal control over financial 

reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles;

c.  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this 
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end 
of the period covered by this report based on such evaluation; and

d.  Disclosed in this report any change in the registrant’s internal control over financial reporting that 

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 

control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of 
directors (or persons performing the equivalent functions):

a.  All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, 
process, summarize and report financial information; and

b.  Any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant’s internal control over financial reporting.

Date: December 13, 2012

By:

/s/ Robert V. Vitale
Robert V. Vitale
Chief Financial Officer

Certification of Chief Executive Officer 
Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
to Section 906 of the Sarbanes-Oxley Act of 2002

EXHIBIT 32.1

The undersigned, the Chief Executive Officer of Post Holdings, Inc. (the "Company"), hereby certifies that, to his 
knowledge on the date hereof:

(a) 

(b) 

the annual report on Form 10-K for the period ended September 30, 2012, filed on the date hereof with the 
Securities and Exchange Commission (the Report) fully complies with the requirements of Section 13(a) or 
15(d) of the Securities Exchange Act of 1934: and

information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company.

Date: December 13, 2012

By:

/s/ William P. Stiritz
William P. Stiritz
Chief Executive Officer and
Chairman of the Board of Directors

A signed original of this written statement required by Section 906 has been provided to Post Holdings, Inc. and will 
be retained by Post Holdings, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Certification of Chief Financial Officer 
Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
to Section 906 of the Sarbanes-Oxley Act of 2002

The undersigned, the Chief Financial Officer of Post Holdings, Inc. (the "Company"), hereby certifies that, to his 
knowledge on the date hereof:

(a) 

(b) 

the annual report on Form 10-K for the period ended September 30, 2012, filed on the date hereof with the 
Securities and Exchange Commission (the Report) fully complies with the requirements of Section 13(a) or 
15(d) of the Securities Exchange Act of 1934: and

information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company.

Date: December 13, 2012

By:

/s/ Robert V. Vitale
Robert V. Vitale
Chief Financial Officer

A signed original of this written statement required by Section 906 has been provided to Post Holdings, Inc. and will 
be retained by Post Holdings, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Corporate and Shareholder Information

COrpOrate HeaDquarters

bOarD Of DireCtOrs

exeCutive OffiCers

David r. banks
private equity investor

terence e. block
president and chief operating officer,  
post holdings, inc.

jay W. brown
retired chief executive officer, protein  
Technologies international, continental baking  
company, and van camp seafood company

edwin H. Callison
executive vice president, wirtz beverage Group

gregory l. Curl
president, Temasek holdings

William H. Danforth
chancellor emeritus, washington university, st. louis

robert e. grote
retired vice president, administration,  
washington steel corporation

David p. skarie
retired co-chief executive officer and president, 
ralcorp holdings, inc.

William p. stiritz
chairman of the board and chief executive officer, 
post holdings, inc.

William p. stiritz
chairman of the board and chief executive officer

terence e. block
president and chief operating officer

Diedre j. gray
senior vice president, General counsel and secretary

james l. Holbrook
executive vice president – marketing

robert v. vitale
chief financial officer

jeff a. zadoks 
corporate controller 

aDDitiOnal infOrmatiOn

you can access financial and other information about 
post holdings, inc. at www.postfoods.com, including 
press releases, forms 10-k, 10-q and 8-k as filed 
with the securities and exchange commission; 
and information on corporate Governance such as 
the director code of ethics, standards of business 
conduct for officers and employees, and charters 
of board committees. you can also request that any 
of these materials be mailed to you at no charge by 
calling or writing:

post holdings, inc.
attn:  shareholder services
2503 south hanley road
saint louis, missouri 63144
Telephone:  314-644-7600

post holdings, inc.
2503 south hanley road
st. louis, mo 63144
314-644-7600
www.postfoods.com

nOtiCe Of annual meeting

The 2013 annual meeting of shareholders will  
be held at Gateway center, one Gateway drive,  
collinsville, illinois 62234, at 9:00 a.m. central 
Time, Thursday, January 31, 2013. proxy  
material for the meeting is enclosed.

transfer agent and registrar:
computershare Trust company, N.a. 
www.computershare.com  
(http://www.computershare.com)

shareholder telephone Calls:
operators are available monday-friday, 8:30 a.m. to 
5:00 p.m. central Time. an interactive automated 
system is available around the clock daily. inside the 
u.s.:  877-498-8861; outside the u.s.:  
312-360-5193

mailing address:
for questions regarding stock transfer, change  
of address or lost certificates by regular mail:
computershare Trust company
p.o. box 43036
providence, ri 02940-3036

to deliver stock certificates in person or by courier:  
computershare Trust company
250 royall street
canton, ma 02021

independent registered public accounting firm:  
pricewaterhousecoopers llp

(1)  “Gettysburg Address”, Abraham Lincoln, 1863.

(2)  T.S. Eliot

(3)   Management has determined that the Adjusted EBITDA, Adjusted net earnings and Adjusted diluted earnings per share metrics presented herein are key metrics that will help investors understand the 
ultimate income and near-term cash flows generated by our business. Adjusted EBITDA is a non-GAAP measure which represents net earnings excluding income taxes, net interest expense, net other  
nonoperating income/expense, depreciation and amortization, noncash stock based compensation, nonrecurring cash compensation for retention/severance, accounts receivable servicing fees, costs to 
effect Post’s separation from Ralcorp and to establish stand-alone systems and processes, mark to market adjustments on economic hedges and intangible asset impairments, if any, and including an 
estimate of incremental costs Post would have incurred had it been a stand-alone public company during the periods presented. The Company believes that Adjusted EBITDA is useful to an investor in 
evaluating the Company’s operating performance and liquidity because (i) it is widely used to measure a company’s operating performance without regard to items such as depreciation and amortization, 
which can vary depending upon accounting methods and the book value of assets, (ii) it presents a meaningful measure of corporate performance exclusive of the Company’s capital structure and the 
method by which the assets were acquired, and (iii) it is a widely accepted financial indicator of a company’s ability to service its debt, as the Company is required to comply with certain covenants and 
limitations that are based on variations of EBITDA in the Company’s financing documents. Adjusted net earnings is a non-GAAP measure which represents net earnings excluding costs to effect Post’s 
separation from Ralcorp and to establish stand-alone systems and processes, nonrecurring cash compensation for retention/severance, items not transferred to Post after the separation from Ralcorp such 
as equity income and currency gains on intercompany debt, and includes an estimate of incremental selling, general and administrative costs and interest expense Post would have incurred had it been  
a stand-alone public company for the entire period reported. The Company believes Adjusted net earnings and Adjusted diluted earnings per share are useful to investors in evaluating the Company’s 
operating performance because they provide investors with insight into the Company’s performance on a basis consistent with being a stand-alone public company rather than an operating segment of 
Ralcorp. The calculations of Adjusted EBITDA, Adjusted net earnings and Adjusted diluted earnings per share are not specified by United States generally accepted accounting principles. Our calculations  
of Adjusted EBITDA, Adjusted net earnings and Adjusted diluted earnings per share may not be comparable to similarly-titled measures of other companies. 

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