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Post

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Industry Packaged Foods
Employees 5001-10,000
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FY2013 Annual Report · Post
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P o s t  H o l d i n g s ,   i n c .   2 0 1 3  a n n u a l  r e P o r t

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P o s t   H o l d i n g s ,  i n c .     2 5 0 3  s o u tH   H a n l e y   R o a d    s t.   l o u i s ,   Mo   6 3 1 4 4

www.postholdings.com

 
 
 
 
 
 
 
 
NET SALES

(in millions)

1
.
4
3
0
,
1

9
.
8
5
9

ADJUSTED EBITDA 

OPERATING CASH FLOW 

FINANCIAL HIGHLIGHTS 

(in millions)

(in millions)

(in millions except per share data)

6
.
4
1
2

7
.
6
1
2

0
.
4
4
1

2
.
9
1
1

NET SALES

GROSS PROFIT

OPERATING INCOME

NET EARNINGS AVAILABLE TO  
COMMON STOCKHOLDERS

DILUTED EPS

OPERATING CASH FLOW

ADJUSTED EBITDA

ADJUSTED NET EARNINGS AVAILABLE  
TO COMMON STOCKHOLDERS

2012

2013

2012

2013

2012

2013

ADJUSTED DILUTED EPS

2012

2013

$ 958.9 

$ 1,034.1 

 428.9 

 139.1 

 424.9 

 107.8 

 49.9 

 9.8 

$   1.45 

$      0.30 

 144.0 

 214.6 

 119.2 

216.7

 52.7 

 31.1 

$   1.53 

$      0.94 

Our greatest asset is our 
VISION OF WHERE  
WE ARE GOING. 
Post Holdings continues to transform into  
a dynamic holding company of products 
strategically tied to mainstream consumer trends. 
When opportunity knocks, we know how to 
answer. We transformed our portfolio into three 
platforms: center-of-the-store, active nutrition  
and private label. And by balancing our 
opportunistic financial model with an adaptive 
operating model, Post stands ready to capitalize  
on the next opportunity.  

 
 
POST HOLDINGS, INC. 2013 ANNUA L RE PORT    PAGE 1

BECOMING POST HOLDINGS

“ THERE IS A TIDE IN THE 

AFFAIRS OF MEN, WHICH 
TAKEN AT THE FLOOD, 
LEADS ON TO FORTUNE. 
OMITTED, ALL THE VOYAGE 
OF THEIR LIFE IS BOUND  
IN SHALLOWS AND IN 
MISERIES. ON SUCH A FULL 
SEA ARE WE NOW AFLOAT. 
AND WE MUST TAKE THE 
CURRENT WHEN IT SERVES, 
OR LOSE OUR VENTURES.(1)”

To Our Shareholders: 
In 2013, we attempted much and accomplished much. 
The  tide  of  opportunity  was  high  and  we  responded 
aggressively. This year we:
•  Maintained Post Foods dollar share of the U.S. ready-
to-eat (RTE) cereal market at 10.4%(2). After decades 
of slow decline, Post’s share erosion has stabilized and 
we are positioned competitively.

•  Introduced  seven  new  products  including  Honey 
Bunches  of  Oats  Greek  Yogurt,  both  Honey  Crunch 
and  Mixed  Berry,  Honey  Bunches  of  Oats  Mango  
Coconut, Great Grains Protein Blends, both Cinnamon 
Hazelnut and Honey, Oats & Seeds, Grape-Nuts Fit, 

Premier
Nutrition

Premier Protein®  
offers premium protein 
shakes and bars that  
appeal to a broad range 
of people pursuing 
healthy lifestyles.

Post Sesame Street, including apple, banana and straw-
berry flavors, plus Shreddies Granola Almond Crunch 
in Canada, as well as Honey Bunches of Oats Granola  
in  three  flavors.  Innovation  is  the  lifeblood  of  the  
category  and  Post  has  re-energized  its  new  product 
development  efforts  with  levels  of  acceptance  and 
speed to shelf exceeding our expectations.

•  Completed  our  separation  from  Ralcorp  Holdings, 
Inc.  in  nearly  all  areas  covered  by  the  Transition  
Services Agreement on time and within budget, with 
the  key  milestone  being  a  smooth  separation  of  our 
information technology systems.

•  Raised  over  $875  million,  before  issuance  costs, 
through  high  yield  notes  and  convertible  preferred 
stock securities.

•  Completed three acquisitions and announced a fourth 
(anticipated to close in January 2014) that began the 
process of transforming Post.

POST HOLDINGS, INC. 2013 ANNUAL REPORT   PAGE 2

Post Holdings
Last year, we gave you an introduction to Post Foods – 
the story of an iconic brand buried within conglomerates, 
having  new  life  breathed  into  it.  With  Post  Foods 
standing  firm  and  on  its  own,  in  2013  we  began  the 
journey  of  becoming  Post  Holdings,  Inc.  So  what  is 
Post Holdings?

As our name implies, Post Holdings is a holding 
company for operating assets. For a holding company to 
add value, it must demonstrate to its stakeholders that 
ownership  of  operating  assets  through  the  holding  
corporation is a superior alternative to direct ownership 
of these assets. We add value by:
•  Identifying opportunities to invest in categories that 
are  growing  relatively  faster  than  our  core,  but  may 
lack  independent  scale  (e.g.  private  label  and  active 
nutrition).

•  Acquiring or recruiting management teams capable of 

driving consolidation.

•  Maintaining  Centers  of  Excellence  that  allow  for 
enterprise wide resource sharing while not inhibiting 
the adaptive cultures that make each unit successful. 
Examples include:

-  Sales force concentration
-  Market development, analytics and shared  

marketing services

- Information Technology
-  Direct and indirect purchasing
-  Treasury, Tax and Risk Management
-  Legal and Human Resources

•  Utilizing strategic portfolio management rather than 

maximum synergistic efficiency.

•  Encouraging, enabling, and when warranted, rewarding 

appropriate risk taking.

A   G R O W I N G   T R E N D

$26.7B

U.S. sales of organic food  
and beverages have grown  
from $1 billion in 1990  
to $26.7 billion in 2010.

Source: Organic Trade Association’s  
2011 Organic Industry Survey

Post  Holdings  competes  for  your  capital  alloca-
tion. To  earn  it  we  must  deliver  risk  adjusted  returns 
commensurate  with  your  assessment  of  risk  and  your 
alternatives. Perhaps uniquely, we view Post as a hybrid 
of  a  traditional  public  company  and  a  private  equity 
fund.  We  use  many  of  the  same  tools  as  a  private  
equity company – relatively higher leverage, investment  
analysis  and  adaptive  management.  We  also  view  our 
portfolio as dynamic, reacting to opportunities as they 
develop. However, unlike most private equity firms, we 
also provide Centers of Excellence to create competi-
tive  advantages  for  our  operating  companies.  And  we 
do  this  in  the  public  forum  allowing  our  investors 
greater transparency and, most importantly, the ability 
to act on their own accord.

Hopefully this helps you to better understand how 
we view Post Holdings and our strategy for adding value.

New Packaging

Now available in Super  
Value sizes, Post Foods’  
Honeycomb®, Cocoa and 
Fruity Pebbles™, and Golden 
Crisp® cereals in large 
bagged versions address the 
value conscious consumer. 

 
 
 
 
 
 
 
 
 
POST HOLDINGS, INC. 2013 ANNUA L RE PORT    PAGE 3

Now,  with  respect  to  our  portfolio  in  2013,  we 
ended  the  fiscal  year  with  three  businesses.  First,  in 
December  our  initial  business,  Post  Foods,  LLC  was 
joined by Attune Foods, LLC, which we acquired for 
$9 million. In May, we acquired a group of branded and 
private label cereal and granola assets for $160 million 
and  combined  this  business  under  the  Attune  Foods 
banner.  In  September  we  acquired  Premier  Nutrition 
Corporation, a leading marketer of ready-to-drink pro-
tein shakes and protein bars, for $186 million. Finally, 
shortly  before  the  fiscal  year  end,  we  announced  an 
agreement to acquire Dakota Growers Pasta Company, 
Inc.,  a  leading  pasta  manufacturer  in  the  private  label 
and foodservice channels.

Post Foods
As you know, Post Foods competes in the mature RTE 
cereal category. In 2013, the category declined by 2.2% 
in both volume and sales dollars(2). The category decline 
can be largely attributed to a gradual migration towards 
more portable breakfast alternatives and is also in part 
driven by RTE manufacturers themselves. While under 
prior ownership, Post Foods was arguably late to recog-
nize  and  adapt  to  this  change  in  consumer  behavior. 
However,  Post  Foods  has  become  more  competitive 
through  investments  in  product,  brand  building  and 
customer management.

Post  Foods  net  sales  for  the  fiscal  year  were  
$982.8  million,  an  increase  of  2.5%.  Fiscal  year  2013 
represents  the  first  time  in  several  years  that  the  Post 
Foods  business  has  shown  annual  net  sales  growth.  
Our  sales  growth  has  come  at  the  expense  of  more 
aggressive pricing. Having stabilized, we are now able 
to turn to organic growth. In that regard, our efforts are 
focused on demand generation through stronger mar-
keting and product enhancements, building a pipeline 
of  more  incremental  new  product  introductions,  and 
executing  the  fundamentals  of  shelving,  assortment, 
pricing and merchandising.

Attune Foods
As mentioned above, in fiscal 2013 Post acquired two 
businesses that now comprise Attune Foods. The initial 
acquisition  comprised  of  two  brands:  Erewhon  and  
Uncle  Sam.  The  subsequent  acquisition  added  Golden 

Attune Foods

A combination of two 
acquisitions, Attune Foods 
is a platform of natural, 
organic, and non-GMO 
verified cereal, granola  
and snacks, providing  
both branded and private 
label products. 

Temple, Peace Cereal, Sweet Home Farm and Willamette 
Valley Granola Company, as well as a sizable private label 
business in bulk granola.

In entering this business, Post gained exposure to 
the organic, non-GMO RTE subcategories, predomi-
nately in the high growth natural channel. RTE cereal 
sales dollars are growing at 9.8% in the natural chan-
nel(3),  with  non-GMO  verified  cereal  sales  dollars  
growing at 17.2% in the natural channel(3).

Premier Nutrition Corporation (PNC)
Acquired  in  September,  PNC  markets  ready-to-drink 
protein shakes and protein bars under the Premier Protein  
brand,  representing  Post’s  first  out-of-the-bowl  eating 
experience.  It  also  markets  a  glucosamine/chondroitin 
supplement  under  the  Joint  Juice  brand.  In  acquiring 
PNC, Post is focused on two themes impacting the over-
all food business, but that have a more profound impact 
on RTE cereal: portability and protein. Consumers are 
increasingly interested in incorporating both themes into 
their  daily  lifestyles.  As  consumers  continue  to  seek 
healthier lifestyles, protein is poised to play an important 
role in helping them achieve their goals.

Premier Protein participates in the Sports Nutrition 
and Weight Loss category, which is growing at 13.2%(4). 
Through  PNC,  Post  acquired  a  platform  in  active  
nutrition and protein, as well as access to a high growth 
market segment primed for consolidation opportunities.

 
 
 
 
POST HOLDINGS, INC. 2013 ANNUAL REPORT   PAGE 4

Dakota Growers Pasta Company
On September 16, 2013, Post announced it had reached 
an agreement to acquire Dakota Growers Pasta Company, 
Inc.,  a  private  label  manufacturer  of  pasta  products. 
Again  focusing  on  central  themes,  in  this  case  the 
growing presence of private label in an array of catego-
ries, Post is seeking to invest in segments of the food 
industry that offer steady cash flow and consolidation 
opportunities.  Post  anticipates  this  acquisition  will 
close in January 2014.

Our Results
Net sales for fiscal 2013 were $1,034.1 million up 7.8% 
compared  to  last  year,  with  acquisitions  contributing 
$51.3 million or approximately two thirds of the overall 
growth. Gross profit was $424.9 million, down slightly 
compared to fiscal 2012, with acquisitions contributing 
$14.1 million to gross profit. Operating profit for fiscal 
2013 was $107.8 million. In fiscal 2013, we continued 
to  invest  for  the  long  term  success  of  the  company, 
enabling our brands to compete more effectively.

For  the  fiscal  year  ended  September  30,  2013,  
net  earnings  available  to  common  stockholders  were  
$9.8 million, or $0.30 per diluted share. Adjusted net 
earnings(5)  available  to  common  stockholders  and 
adjusted  diluted  earnings  per  common  share(5)  were 
$31.1 million and $0.94, respectively.
  With our ongoing capital expenditure needs well 
below our depreciation levels, we continue to focus on 
cash flow as our most relevant financial measure rather 
than  GAAP  earnings.  Our  proxy  for  cash  flow  is 
Adjusted  EBITDA(5).  For  fiscal  year  2013,  adjusted 
EBITDA was $216.7 million, up 1.0% compared to the 
prior year, with acquisitions contributing $8.0 million.

At September 30, 2013, we had $1,375.0 million 
in  aggregate  principal  of  debt  outstanding  on  our 
7.375% Senior Notes due in 2022.

Fiscal year 2013 witnessed the transformation of 
Post from a low growth single category participant to a 
consumer  products  holding  company,  operating  in  
center-of-the-store,  active  nutrition  and  private  label 
categories.  Our  acquisitions  have  provided  Post  with 
participation  in  channels  and  categories  that  exhibit 
high dynamic growth, as well as access to new custom-
ers  or  channels.  They  also  are  areas  where  Post  has  
broad  organizational  knowledge  and  experience.  And 
importantly, we welcomed talented management teams 
to the Post family.
  We enter fiscal 2014 with considerable encourage-
ment about our prospects. Our efforts at Post Foods are 
taking  hold,  with  the  multi-year  turnaround  effort 
showing  encouraging  signs.  We  are  excited  about  the 
businesses  we  acquired  and  impressed  with  our  new 
associates. Lastly, we enter 2014 with a robust pipeline  
of  opportunities  that  suggests  a  busy  year  ahead  and 
expect to continue to respond dynamically to the tide  
of opportunity.

To close, Post is a study in transformation. We are 
attempting  to  leverage  an  iconic  business  with  strong 
cash flow into categories that offer more rapid growth 
opportunities. We seek to capitalize on the opportuni-
ties without losing perspective on the execution required 
to  manage  in  this  high  tide.  Rest  assured  we  will  not 
confuse activity with success.

As  always  we  appreciate  your  ongoing  support  

of Post Holdings, Inc.

W I L L I A M   P .   S T I R I T Z
Chairman and Chief Executive Officer

T E R E N C E   E .   B L O C K
President and Chief Operating Officer

R O B E R T   V .   V I T A L E
Chief Financial Officer

J A M E S   L .   H O L B R O O K
Executive Vice President – Marketing 

 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549
_______________________
FORM 10-K 
_______________________

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended September 30, 2013 

or 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number:  1-35305 
______________________

POST HOLDINGS, INC. 
(Exact name of registrant as specified in its charter) 
_______________________

Missouri
(State of incorporation)

2503 S. Hanley Road, St. Louis, Missouri
(Address of principal executive offices)

45-3355106
(I.R.S. Employer Identification No.)

63144
(Zip Code)

Registrant’s telephone number, including area code: (314) 644-7600
_______________________

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, $.01 par value

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered pursuant to Section 12(g) of the Act:  None
_______________________

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.    
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such 
shorter period that the registrant was required to submit and post such files.)    
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  
Indicate by check mark whether registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See 
the definitions of these terms in Rule 12b-2 of the Exchange Act.  

  Yes    

  Yes    

  Yes    

  Yes    

  No 

  No 

  No 

  No 

Large accelerated filer
Non-accelerated filer

Accelerated filer
Smaller reporting company

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    
The aggregate market value of the registrant’s Common Stock held by non-affiliates of the registrant as of March 31, 2013, the last day of the 
registrant’s second quarter, was $1,379,983,347. 
Number of shares of Common Stock, $.01 par value, outstanding as of November 11, 2013: 32,688,799  

  Yes    

  No 

Certain portions of the registrant’s definitive proxy statement for its annual meeting of shareholders, to be filed with the Securities and Exchange 
Commission within 120 days after September 30, 2013, are incorporated by reference into Part III of this report. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
TABLE OF CONTENTS 

Cautionary Statement on Forward-Looking Statements........................................................................................................

1

PART I

Item 1.
Business...............................................................................................................................................................
Item 1A. Risk Factors .........................................................................................................................................................
Item 1B. Unresolved Staff Comments................................................................................................................................
Properties.............................................................................................................................................................
Item 2.
Item 3.
Legal Proceedings ...............................................................................................................................................
Item 4. Mine Safety Disclosure .......................................................................................................................................

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities .............................................................................................................................................................
Item 6.
Selected Financial Data .......................................................................................................................................
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations..............................
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ............................................................................
Financial Statements and Supplementary Data ...................................................................................................
Item 8.
Item 9.
Changes In and Disagreements With Accountants on Accounting and Financial Disclosure.............................
Item 9A. Controls and Procedures......................................................................................................................................
Item 9B. Other Information................................................................................................................................................

PART III

Item 10. Directors, Executive Officers and Corporate Governance ..................................................................................
Executive Compensation .....................................................................................................................................
Item 11.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ...........
Item 12.
Item 13. Certain Relationships and Related Transactions, and Director Independence ....................................................
Principal Accountant Fees and Services..............................................................................................................
Item 14.

2
8
18
18
18
18

19

21
22
33
34
74
74
74

75
75
75
75
75

PART IV

Item 15.

Exhibits and Financial Statement Schedules.......................................................................................................

75

Signatures...............................................................................................................................................................................

76

i

 
CAUTIONARY STATEMENT ON FORWARD-LOOKING STATEMENTS

Forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) 
and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), are made throughout this report. These 
forward-looking statements are sometimes identified by the use of terms and phrases such as “believe,” “should,” “expect,” “project,” 
“estimate,” “anticipate,” “aim,” “intend,” “plan,” “will,” “can,” “may,” or similar expressions elsewhere in this report. Our results of 
operations and financial condition may differ materially from those in the forward-looking statements. Such statements are based on 
management’s current views and assumptions, and involve risks and uncertainties that could affect expected results. Those risks and 
uncertainties include but are not limited to the following: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

our high leverage and substantial debt, including covenants that restrict the operation of our business;

our ability to service our outstanding debt or obtain additional financing;

the impact of our separation from Ralcorp Holdings, Inc. (“Ralcorp”) and risks relating to our ability to operate 
effectively as a stand-alone, publicly traded company;

changes in our cost structure, management, financing and business operations;

our ability to identify and complete acquisitions, manage our growth and integrate acquisitions;

significant increases in the costs of certain commodities, packaging or energy used to manufacture our products;

our ability to continue to compete in our product markets and our ability to retain our market position;

our ability to recognize the expected benefits of the closing of our Modesto, California manufacturing facility;

our ability to maintain competitive pricing, successfully introduce new products or successfully manage our costs;

our ability to successfully implement business strategies to reduce costs;

impairment in the carrying value of goodwill or other intangibles;

the loss or bankruptcy of a significant customer; 

allegations that our products cause injury or illness, product recalls and product liability claims and other litigation;

our ability to anticipate changes in consumer preferences and trends;

changes in consumer demand for our products;

disruptions in the U.S. and global capital and credit markets;

labor strikes or work stoppages by our employees;

legal and regulatory factors, including changes in food safety, advertising and labeling laws and regulations;

disruptions or inefficiencies in supply chain;

fluctuations in foreign currency exchange rates; 

consolidations among the retail grocery and foodservice industries;

change in estimates in critical accounting judgments and changes to or new laws and regulations affecting our business;

losses or increased funding and expenses related to our qualified pension plans;

loss of key employees; 

changes in weather conditions, natural disasters and other events beyond our control;

business disruptions caused by information technology failures; and

other risks and uncertainties included under “Risk Factors” in this document.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations 
reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or 
events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, we undertake no obligation 
to update publicly any forward-looking statements for any reason after the date of this document to conform these statements to actual 
results or to changes in our expectations.

1

ITEM 1. 

BUSINESS

PART I

INTRODUCTION 

Post Holdings, Inc. is a Missouri corporation incorporated on September 22, 2011. Our principal executive offices are located 
at 2503 S. Hanley Road, St. Louis, Missouri 63144. Post manufactures and markets products under brand names that include 
Honey Bunches of Oats®, Pebbles™, Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, 
and Honeycomb®. With recent acquisitions, Post’s portfolio of brands now also includes Attune®, Uncle Sam®, Erewhon®, Golden 
Temple™, Peace Cereal®, Sweet Home Farm®, Willamette Valley Granola Company™, Premier Protein® and Joint Juice®. Unless 
otherwise stated or the context otherwise indicates, all references in this Form 10-K to “Post,” “the Company,” “us,” “our” or “we” 
mean Post Holdings, Inc. and its consolidated subsidiaries and, for periods prior to our separation from Ralcorp Holdings, Inc. 
(“Ralcorp”), the Branded Cereal Business of Ralcorp. 

We are a manufacturer, marketer and distributor of branded and private label ready-to-eat cereals, snacks and active nutrition 
products in the United States and Canada. Our Post Foods business is the third largest seller of ready-to-eat cereals in the United 
States with a 10.4% share of retail sales (based on retail dollar sales) for the 52 week period ended September 28, 2013, based on 
Nielsen’s  expanded All  Outlets  Combined  (xAOC)  information.  Nielsen’s  xAOC  is  representative  of  food,  drug  and  mass 
merchandisers (including Walmart), some club retailers (Sam’s & BJs), some dollar retailers (Dollar General, Family Dollar & 
Dollar Tree) and military.  

On February 3, 2012, Post completed its legal separation via a tax free spin-off (the “Spin-Off”) from Ralcorp (Ralcorp was 
subsequently acquired by ConAgra Foods, Inc. on January 29, 2013). In the Spin-Off, Ralcorp shareholders of record on January 
30, 2012, received one share of Post common stock for every two shares of Ralcorp common stock held. On February 6, 2012, 
Post common stock began regular trading on the New York Stock Exchange under the ticker symbol “POST” as an independent, 
public company. In 2012, we had a single operating segment. As a result of recent acquisitions, Post now operates in three reportable 
segments: Post Foods, Attune Foods and Active Nutrition. The Post Foods segment predominately includes the Post branded ready-
to-eat cereal business. The Attune Foods segment includes premium healthy and organic cereals and snacks and includes the 
business of Attune Foods, Inc., which we acquired in December 2012, and certain assets of the Hearthside Food Solutions private 
label and branded cereal, granola and snack businesses, which we acquired in May 2013. The Active Nutrition segment includes 
the business of Premier Nutrition Corporation (“PNC”), which we acquired in September 2013. The Active Nutrition segment 
markets and distributes high protein bars and shakes as well as nutritional supplements.

Most of our products are manufactured through a flexible production platform at one of five primary facilities, four of which 
are owned by us, and are sold through a variety of channels such as grocery stores, mass merchandisers, club stores and drug 
stores. Post Foods’ products are manufactured at facilities located in Battle Creek, Michigan; Jonesboro, Arkansas; Modesto, 
California; and Niagara Falls, Ontario. Attune Foods’ products are predominately manufactured at our facility located in Eugene, 
Oregon, with a handful of its brands produced at co-manufacturing sites.  PNC’s products are manufactured under co-manufacturing 
agreements at various third party facilities located in the United States. Over 85% of our products are sold to customers within the 
United States.

“Management’s Discussion and Analysis of Financial Condition and Results of Operations” under Item 7 of this report contains 

financial and other information concerning our business developments and operations and are incorporated into this Item 1. 

Additional information about us, including our Form 10, Form 10-K, Forms 10-Q, Forms 8-K, other securities filings (and 
amendments thereto), press releases and other important announcements, is available at our website at www.postholdings.com or 
the Security and Exchange Commission’s (“SEC”) website at www.sec.gov (for securities filings only). These documents can be 
printed free of charge as soon as reasonably practicable after their electronic filing with the SEC. Our Corporate Governance 
Guidelines, Standards of Business Conduct for Officers and Employees, Director Code of Ethics, and the charters of the Audit 
and Corporate Governance and Compensation Committees of our board of directors are also available on our website, from which 
they can be printed free of charge. All of these documents are also available to shareholders at no charge upon request sent to our 
corporate secretary (2503 S. Hanley Road, St. Louis, Missouri 63144-2503, Telephone: 314-644-7600). The information on our 
website is not part of this report.  

Our Businesses

Post Foods Segment

The Post Foods segment manufactures, markets and sells branded and private label ready-to-eat cereal products.  Post Foods 
leverages the strength of its brands, category expertise, and over a century of institutional knowledge to create a diverse portfolio 
of cereals that enhance consumer satisfaction.  Our diverse portfolio of brands includes:  

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Honey Bunches of Oats

Honey Bunches of Oats is the fourth largest brand of ready-to-eat cereal in the United States with a 4.4% dollar market share 
of retail sales in xAOC for the 52-week period ended September 28, 2013, based on information available from Nielsen. Honey 
Bunches  of  Oats  was  launched  in  1989  and  has  experienced substantial  growth  over  the  past  20+  years. The  brand  has  been 
supported with strong marketing programs and R&D driven new product introductions. Honey Bunches of Oats is the second 
highest ranked ready-to-eat cereal brand by market share among Hispanics, based on information from Nielsen, driven by the taste 
profile of the product as well as strong marketing campaigns.

We believe growth potential exists for Honey Bunches of Oats in the ready-to-eat cereal category through continued new 
product innovation, ongoing quality improvements and consistent marketing support. In addition, we believe we can leverage the 
Honey Bunches of Oats trademark and our research and development capabilities to expand into adjacent product categories.

Pebbles

Pebbles was launched in 1971 and has been a consistently strong performer in the sweetened sub-category of the ready-to-
eat cereal category, with a 1.8% dollar market share of retail sales in xAOC for the 52-week period ended September 28, 2013, 
based on information available from Nielsen.

Great Grains

We believe Great Grains has been well received in the marketplace since its re-launch in fiscal 2011 and we plan to continue 
our focus on growing consumer awareness and continuing the brand’s momentum. In the 52-week period ended September 28, 
2013, Great Grains dollar consumption volume grew 8.6% and package consumption increased by 9.0% versus the prior year 
driven by the strong advertising campaign launched in support of the brand and expanded product distribution. We plan to continue 
to invest in the Great Grains brand through innovation and advertising optimization.

Honeycomb and Golden Crisp

Fiscal year 2013 was a strong year for the Honeycomb and the Golden Crisp brands. Resulting from successful marketing 
and  consumer  incentives,  both  brands  grew  in  2013.  The  marketing  initiative  included  social  media  campaigns,  graphics 
improvements and highlighting product improvements. Additionally, in 2013, we launched a new bag packaging format for these 
brands, which is targeted towards value-oriented consumers.

Other Key Brands

Grape-Nuts was one of the first ready-to-eat cereals, originally commercialized in 1897. This iconic brand continues to be a 
profitable and important part of the Post portfolio. We also plan on investing and continuing to build great brands, such as Post 
Raisin Bran, Alpha-Bits and Shreddies. We plan on stabilizing the Post Shredded Wheat business by building penetration among 
adults through new promotional and public relations plans focused on strong health and wellness attributes.

Attune Foods Segment

Our Attune Foods segment allows us to further participate in the high-growth all-natural cereal and snack category. It includes 
the business of Attune Foods, Inc., which we acquired in December 2012, as well as certain assets of the branded and private label 
cereal, granola and snacks business of Hearthside Food Solutions, which we acquired in May 2013.  Through this segment, we 
manufacture and market branded premium healthy and organic cereals and snacks, including Uncle Sam high fiber cereals, Attune 
chocolate probiotic bars and Erewhon gluten-free cereals and organic graham crackers. Attune Foods also includes the Golden 
Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands as well as a private label granola 
business. Our Attune Foods segment’s brands have a long history of innovative brand leadership and growth, including:

•  Erewhon:  Erewhon has been making and selling organic foods since 1966. Its cereals include organic whole wheat raisin 
bran, organic rice cereals, organic corn cereals and organic buckwheat cereal, and are made of non-GMO ingredients and 
feature eight certified gluten-free flavors. The Erewhon brand also includes organic graham cracker snacks.

•  Attune:  In 2006, Attune launched the world’s first probiotic bar, which is also gluten free and is available in three flavors.

•  Uncle Sam:  The Uncle Sam brand has been selling products for over 100 years. The brand, launched in 1908, includes 

four natural, high fiber cereals.

•  Peace Cereal:  All Peace Cereal products are non-GMO verified and include a variety of cereals and granolas. Peace 

Cereal continues to increase its share in the natural and specialty foods segment.

•  Willamette Valley Granola Company:  Since 1973, Willamette Valley Granola Company branded products have been  
manufactured using all natural, non-GMO ingredients. Products include various flavors of granola and granola chips.  

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• 

Sweet Home Farm:  The Sweet Home Farm brand is a value brand granola product targeted to conventional grocery 
channels. The brand provides five varieties of granola.  

•  Golden Temple:  Created in 1972, the Golden Temple product line features more than 20 varieties of granola made from 
non-GMO ingredients.  These products are primarily sold in the bulk foods section of both conventional and natural/
specialty retailers.

Active Nutrition Segment

Our Active Nutrition segment includes the business of PNC, which we acquired in September 2013. This acquisition provides 
us with a platform to participate in the growing active nutrition and supplements category. Through this segment, we market and 
distribute premium protein beverages and foods under the Premier Protein brand and nutritional joint health supplements under 
the Joint Juice brand.  

The Premier Protein brand participates in the approximately $9 billion sports nutrition and weight loss category. The brand 
offers nutritious products for mainstream consumers, including lean protein shakes and bars in a variety of flavors. The shake 
products were first launched in 2007 with a chocolate shake and have grown over the years with the addition of new flavors as 
well as single-serving shake products which launched in early 2013. Premier Protein’s lean protein bars were first introduced in 
1999. We plan to continue to introduce new products in convenient sizes and packaging formats, including various flavors of 
protein crisp bars and powder shake mixes. 

Our Active Nutrition segment also includes the Joint Juice brand, which sells ready-to-drink beverages and other liquid-based 
solutions designed to keep joints healthy and flexible. Joint Juice is the leading joint health beverage option in the market and the 
third overall joint health brand in the market. The Joint Juice Supplement Drink is the brand’s original offering, which is offered 
in two flavors and is available nationally in 6-pack and 30-pack packaging. The Joint Juice On-The-Go Drink Mix is a mix that 
dissolves into water to make the Joint Juice Supplement Drink. The Joint Juice Easy Shot and Extra Strength Supplements are fast 
absorbing concentrated liquid supplements that act as an alternative to pills and that can be taken straight or mixed with another 
juice or beverage.

Marketing

We believe that our marketing efforts are fundamental to the success of our business. Advertising and marketing expenses 
were  $118.4  million,  $126.4 million  and  $117.3 million  during  the  fiscal  years  ended  September 30,  2013,  2012  and  2011, 
respectively. We develop marketing strategies specific to each existing or new product line. We have directed our advertising and 
promotion efforts to sustain and grow the support of our brands. Our marketing efforts are focused on building brand equity and 
loyalty, attracting new consumers to and increasing consumption of our branded ready-to-eat cereal products. Our consumer-
targeted marketing campaigns include television, digital and print advertisements, coupon offers, co-marketing arrangements with 
complementary consumer product companies and co-op advertising with select retail customers. Our internet and social media 
efforts are an important component of our overall marketing and brand awareness strategy. We use these tools both to educate 
consumers about the nutritional value of our products as well as for product promotion and consumer entertainment.  

Our Active Nutrition segment uses traditional outdoor, print and digital advertising and social media as well as more targeted 
grass roots programs such as  sampling events and business drops in order to increase brand awareness and loyalty at both national 
and local levels. Our Attune Foods segment utilizes digital and social media to heighten brand awareness among consumers seeking 
organic,  gluten-free  and  non-GMO  products,  as  well  as  in-store  demonstrations  and  retailer-driven  promotions  to  encourage 
consumers to try our products.   

Sales Organization

We sell Post Foods’ products primarily to grocery, mass merchandise, supercenters, club store and drug store customers through 
an internal sales staff and broker organizations. We also sell to military, internet and food service channels. We also utilize broker, 
distribution or similar arrangements for sales of Post Foods products outside the United States.

Our sales organization collaborates with customers to develop strong merchandising programs to help drive the sale of Post 
Foods’ products. We believe cereal is a core staple for consumers and drives shopping frequency, making it a key center-of-store, 
highly promoted destination category for retailers. Our sales organization works to develop strong merchandising programs to 
meet customer needs, such as prominent in-store merchandising displays, which also helps drive overall sales for Post. Additionally, 
we collaborate with retailers on integrated marketing efforts and share shopper insights to help generate sales. We have also created 
the Market Development Organization (the “MDO”) to maximize the efforts of our entire sales team. The MDO supports sales in 
customer planning, trade funding and management, category development and reporting and analytics.  

Our Attune Foods segment’s sales and marketing functions are located in its Eugene, Oregon headquarters and Scottsdale, 
Arizona offices and are led by an internal staff supported by a strong broker network that services the natural and conventional 
grocery channels. Attune Foods products are sold  in natural and specialty grocery stores, such as Whole Foods and Trader Joe’s, 

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and conventional grocery stores. Our Active Nutrition segment uses a flexible sales model that combines a national direct sales 
force and broker network. 

Research and Development

Post Foods has a team of research and development, quality and packaging development professionals, most of whom are 
located at our Battle Creek, Michigan facility. Our Attune Foods segment has a research and development pilot plant and laboratory 
on-site at its Eugene, Oregon facility, and our Active Nutrition segment utilizes a multi-sourced research and development platform 
to  develop  and  launch  new  products.  Our  research  and  development  capabilities  span  ingredients,  grains  and  packaging 
technologies; product and process development, as well as analytical support; bench-top and pilot plant capabilities; and research 
support to operations. 

We incurred expenses of approximately $8.6 million, $7.9 million and $7.6 million during the fiscal years ended September 30, 

2013, 2012 and 2011, respectively, for research and development activities. 

Manufacturing, Distribution and Administrative Facilities

Most of our products are manufactured in the United States and Canada in five manufacturing facilities located in Battle 
Creek, Michigan; Jonesboro, Arkansas; Modesto, California; Niagara Falls, Ontario; and Eugene, Oregon.  All of these facilities 
are owned by us except for the Eugene, Oregon facility which is leased.  We consider all of our manufacturing facilities to be in 
good condition and suitable for our present needs.  In April 2013, management announced its decision to close the Modesto, 
California facility as part of a cost savings and capacity rationalization effort.  The transfer of production capabilities and closure 
of the plant is expected to be completed by September 2014.  The Active Nutrition segment’s products are manufactured under 
co-manufacturing agreements at various third party facilities located in the United States.

Post Foods distributes its products through distribution centers strategically-located in Battle Creek, Michigan; Columbus, 
Ohio; Olive Branch, Mississippi; Redlands, California; Cedar Rapids, Iowa; and two in Toronto, Canada. We own and operate the 
Battle Creek distribution center. Our remaining distribution centers are third-party owned and operated. With our acquisition of 
the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, we added a leased distribution 
center  which  we  operate  in  Eugene,  Oregon  for  our Attune  Foods  segment,  as  well  as  several  third-party  managed  forward 
warehouses. Our sales staff is supported by a customer accounting group responsible for the administration and fulfillment of 
customer orders. The majority of our products are shipped from our production, warehouse and distribution facilities by contract 
and common carriers.  

We  use  a  variety  of  widely-used  ready-to-eat  cereal  manufacturing  processes  in  multiple  facilities,  providing  a  flexible 

manufacturing platform that may facilitate growth, operational flexibility and opportunities for cost-optimization. 

In  addition,  we  lease:  approximately  28,000 square  feet  of  administrative  office  space  in  Parsippany,  New Jersey; 
approximately  7,700  square  feet  of  administrative  office  space  in Toronto,  Canada;  and  approximately  15,000  square  feet  of 
administrative office space in Emeryville, California. Our executive offices are located in St. Louis, Missouri in an office building 
that we own with approximately 29,000 square feet of space and in an office building we lease with approximately 10,700 square 
feet of space. We also lease approximately 6,000 square feet in Irvine, California and approximately 4,900 square feet in Rogers, 
Arkansas to house certain members of our Post Foods sales force.

Sourcing and Inventory Management

Raw materials used in our businesses consist of ingredients and packaging materials. The principal ingredients are agricultural 
commodities, including wheat, oats, other grain products, vegetable oils, fruits, almonds and other tree nuts, milk and soy based 
proteins, cocoa, corn syrup and sugar. The principal packaging materials are linerboard cartons, corrugated boxes, plastic containers, 
flexible and beverage packaging and cartonboard.  

We purchase raw materials from local, regional, national and international suppliers. The Attune Foods segment identifies 
raw material sources to ensure that its products meet the standards and certification requirements for non-GMO, organic, gluten-
free and whole grain. Prices paid for raw materials can fluctuate widely due to weather conditions, labor disputes, government 
policies and regulations, industry consolidation, economic climate, energy shortages, transportation delays, commodity market 
prices, currency fluctuations or other unforeseen circumstances. The supply of raw materials can be impacted by the same factors 
that can impact their price. We continuously monitor worldwide supply and cost trends of these raw materials to enable us to take 
appropriate action to obtain ingredients and packaging needed for production. Although the prices of the principal raw materials 
can be expected to fluctuate, we believe such raw materials to be in adequate supply and generally available from numerous sources.

Cereal processing ovens are generally fueled by natural gas or propane, which are obtained from local utilities or other local 
suppliers. Electricity and steam (generated in on-site, gas-fired boilers) are also used in our processing facilities. Short-term standby 
propane storage exists at several plants for use in the event of an interruption in natural gas supplies. Oil may also be used to fuel 

5

certain operations at various plants in the event of natural gas shortages or when its use presents economic advantages. In addition, 
considerable amounts of diesel fuel are used in connection with the distribution of our products.

Trademarks and Intellectual Property

We own a number of trademarks that are critical to the success of our businesses, including Post®, Honey Bunches of Oats®, 
Post Selects®, Great Grains®, Spoon Size® Shredded Wheat, Grape-Nuts®, Honeycomb®, Attune®, Uncle Sam®, Erewhon®, Peace 
Cereal®, Sweet Home Farm®,  Premier Protein® and Joint Juice®. Our trademarks are in most cases protected through registration 
in the United States and most other markets where the related products are sold.

Our Pebbles™ products are sold under trademarks that have been licensed from a third party pursuant to a long-term license 
agreement that covers the sale of all Pebbles branded cereal products in the United States, Canada and several other international 
markets.

Similarly, we own several patents in North America. While our patent portfolio as a whole is material to our business, no one 
patent or group of related patents is material to our business. In addition, we have proprietary trade secrets, technology, know-
how processes, and other intellectual property rights that are not registered.

Seasonality

Demand for our products has generally been approximately level throughout the year, although demand for certain promotional 

products may be influenced by holidays, changes in seasons or other events.

Customers

Our key customers include all major channels of distribution, including retail chains, mass merchandisers, grocery wholesalers, 

warehouse club stores, drug stores, health food stores and foodservice distributors across the U.S. and Canada.

Our top ten customers represent approximately 55% of gross sales for fiscal year 2013, and our largest customer, Walmart, 

accounted for approximately 20% of net sales during such period. 

For the fiscal years ended September 30, 2013, 2012 and 2011, sales to locations outside of the United States were approximately 

14%, 14% and 13% of total net sales, respectively.   

Competition

Post Foods faces intense competition from large manufacturers of branded ready-to-eat cereal, as well as manufacturers of 
private and value brand ready-to-eat cereals. Top branded ready-to-eat cereal competitors include Kellogg, General Mills and 
Quaker Oats (owned by PepsiCo). Leading private brand and value brand manufacturers of ready-to-eat cereal include Ralcorp 
(owned by ConAgra), Malt-O-Meal and Gilster Mary Lee.  We believe that pressure from private brand manufacturers is minimized, 
however, due to the promotional nature of the ready-to-eat cereal category.  Attune Foods’ competitors are those in the non-GMO 
and organic cereal and granola category, including Kashi (owned by Kellogg), Cascadian Farms (owned by General Mills), Nature’s 
Path and Weetabix.  Our Active Nutrition segment’s competitors include manufacturers of sports nutrition and weight loss products 
such as Nestlé, Unilever, Abbott Nutrition, Glanbia Foods, NBTY, Clif Bar and CytoSport. 

The categories in which we operate are highly sensitive to both pricing and promotion. In addition, our customers do not 
typically commit to buy predetermined amounts of products. Competition is based upon product quality, price, effective promotional 
activities, and the ability to identify and satisfy dynamic, emerging consumer preferences. The industries in which we operate are 
expected to remain highly competitive in the foreseeable future.

Growth Strategy

We believe Post can deliver growth in revenue and earnings organically and through acquisitions.  Our current growth strategy 

includes:

•  A consumer-oriented focus on innovation and application of food science.  We believe that, in order to generate 
organic growth, we must constantly innovate around changes in consumer behavior, through product, packaging and 
pricing;

•  A customer-focused partnership orientation.  We believe our prospects are linked with our trade partners.  Accordingly, 

we seek to organize and execute around our customers’ needs;

•  Creative and dynamic product management; and 
• 

Investing in categories that are growing and/or consolidating or in opportunities that enhance the scale benefits or 
cost structures of our core businesses.

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Governmental Regulation and Environmental Matters

We are subject to regulation by federal, state, local and foreign governmental entities and agencies. Our activities in Canada 
are subject to local and national regulations similar to those applicable to our business in the United States. As a producer and 
distributor of goods for human consumption, our operations must comply with stringent production, storage, distribution, labeling 
and  marketing  standards  administered  by  the  Food  and  Drug Administration,  Department  of  Commerce  and  Federal  Trade 
Commission in the United States as well as similar regulatory agencies in Canada. Products that do not meet these regulatory 
standards may be considered to be adulterated and/or misbranded and subject to recall. 

Our facilities, like those of similar businesses, are subject to certain safety regulations including regulations issued pursuant 
to the U.S. Occupational Safety and Health Act in the United States and similar regulatory agencies in Canada. These regulations 
require us to comply with certain manufacturing safety standards to protect our employees from accidents.  Additionally, some of 
the  food  commodities  on  which  our  business  relies  are  subject  to  governmental  agricultural  programs. These  programs  have 
substantial effects on prices and supplies and are subject to Congressional and administrative review.

Our operations are also subject to various federal, state and local laws and regulations with respect to environmental matters, 
including air quality, waste water pretreatment, storm water, waste handling and disposal, and other regulations intended to protect 
public health and the environment. In the United States, the laws and regulations include the Clean Air Act, the Clean Water Act, 
the Resource Conservation and Recovery Act and Superfund, which imposes joint and several liability on each responsible party. 
Our Canadian facility is subject to local and national Canadian regulations similar to those applicable to us in the United States.

The Environmental Protection Agency (“EPA”) and related environmental governmental agencies issued a notice that Post 
may be liable for improper air emissions at the Modesto, California facility. In September 2013, we entered into a consent decree 
with the EPA and related agencies, and pursuant to the decree, we agreed to pay a penalty of $0.6 million. We anticipate we will 
be indemnified for a significant portion of any remediation and penalties by a previous owner of the facility. 

Employees

We have approximately 1,600 employees as of November 15, 2013, of which approximately 1,400 are in the United States 
and approximately 200 are in Canada. Currently, approximately 40% of our employees are unionized. None of our Attune Foods 
or Active Nutrition employees are subject to a collective bargaining agreement. We, or Ralcorp on our behalf prior to the Spin-
Off, have entered into several collective bargaining agreements on terms that we believe are typical for the industries in which we 
operate. Most of the unionized workers at our facilities are represented under contracts which expire at various times throughout 
the next several years. As these agreements expire, we believe that the agreements can be renegotiated on terms satisfactory to us. 
We believe that our relations with employees and their representative organizations are good. 

Executive Officers 

The section below provides information regarding our executive officers as of November 15, 2013: 

William P. Stiritz, age 79, has been the Chairman of our Board of Directors and Chief Executive Officer since February 2012. 
Prior to joining Post, Mr. Stiritz served as the Chairman of the Board of Directors of Ralcorp Holdings, Inc. from 1994 until 
February 2012. 

Terence E. Block, age 65, has been our President and Chief Operating Officer since January 2012. Prior to joining Post, Mr. 
Block was the President of North American Pet Foods for Nestle Purina PetCare Company from January 2002 until December 
2011. 

James L. Holbrook, age 54, has served as Executive Vice President, Marketing since October 2011. Prior to joining Post, he 
served as Chief Executive Officer of EMAK Worldwide, Inc., a family of marketing services agencies, from 2005 through September 
2011. 

Robert V. Vitale, age 47, has served as our Chief Financial Officer since October 2011. He served as President and Chief 
Executive Officer of AHM Financial Group, LLC, a diversified provider of insurance brokerage and wealth management services 
from 2006 until 2011. 

Jeff A. Zadoks, age 48, has served as our Corporate Controller since October 2011 and serves as the Company’s principal 
accounting officer. Mr. Zadoks most recently served as Senior Vice President and Chief Accounting Officer at RehabCare Group, 
Inc., a leading provider of post-acute care in hospitals and skilled nursing facilities, from February 2010 to September 2011, and 
as Vice President and Corporate Controller from December 2003 until January 2010.  

Diedre J. Gray, age 35, has served as our Senior Vice President – Legal and Corporate Secretary since December 2011 and 
our General Counsel effective September 1, 2012. Ms. Gray most recently served as Associate General Counsel and Assistant 
Secretary at MEMC Electronic Materials, Inc. (now named SunEdison, Inc.), a semiconductor and solar wafer manufacturing 
company. Previously, Ms. Gray was an attorney at Bryan Cave LLP from 2003 to 2010.  

7

Available Information 

We make available free of charge through our website (www.postholdings.com) reports we file with the SEC, including our 
annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed 
or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after we electronically file 
such material with, or furnish it to, the SEC. The SEC maintains an internet site containing these reports and proxy and information 
statements at http://www.sec.gov. Any materials we file can be read and copied online at that site or at the SEC’s Public Reference 
Room at 100 F Street, NE, Washington DC 20549, on official business days during the hours of 10:00 am and 3:00 pm. Information 
on the operation of the Public Reference Room can be obtained by calling the SEC at 1-800-SEC-0330. 

ITEM 1A.  RISK FACTORS

In addition to the factors discussed elsewhere in this report, the following risks and uncertainties could have a material adverse 
effect on our business, financial condition and results of operations. Additional risks and uncertainties not presently known to us 
or that we currently deem immaterial may also impair our business operation, financial condition or results. 

Risks Related to Our Business

We compete in a mature category with strong competition.

We compete in the ready-to-eat cereal category with competitors that represent larger shares of category sales. Our products 
face strong competition from competitors for shelf space and sales. Competition in our product categories is based on product 
innovation, product quality, price, brand recognition and loyalty, effectiveness of marketing, promotional activity and the ability 
to identify and satisfy dynamic consumer preferences. Some of our competitors have substantial financial, marketing and other 
resources, and competition with them in our various markets and product lines could cause us to reduce prices, increase marketing 
or lose market share, any of which could have a material adverse effect on our business and financial results. This high level of 
competition could result in a decrease in our sales volumes. In addition, increased trade spending or advertising or reduced prices 
on our competitors’ products may require us to do the same for our products which could impact our margins and volumes. If we 
did not do the same, our revenue, profitability and market share could be adversely affected.

We may be unable to anticipate changes in consumer preferences and trends, which could result in decreased demand for 
our products.

Our success depends in part on our ability to anticipate the tastes and eating habits of consumers and to offer products that 
appeal to their preferences. Consumer preferences change from time to time and can be affected by a number of different and 
unexpected  trends.  Our  failure  to  anticipate,  identify  or  react  quickly  to  these  changes  and  trends,  and  to  introduce  new  and 
improved products on a timely basis, could result in reduced demand for our products, which would in turn cause our revenues 
and profitability to suffer. Similarly, demand for our products could be affected by consumer concerns regarding the health effects 
of nutrients or ingredients such as trans fats, sugar, processed wheat and corn or other product attributes.

A decline in demand for ready-to-eat cereals could adversely affect our financial performance.

We focus primarily on producing and selling ready-to-eat cereal products. Because of our product concentration in our Post 
Foods segment, any decline in consumer demand or preferences, including diet-driven changes, for ready-to-eat cereals or any 
other factor that adversely affects the ready-to-eat cereal market could have a material adverse effect on our business, financial 
condition or results of operations. We could also be adversely affected if consumers lose confidence in the healthfulness, safety 
or  quality  of  ready-to-eat  cereals  or  ingredients. Adverse  publicity  about  these  types  of  concerns,  whether  or  not  valid,  may 
discourage consumers from buying our products or cause production and delivery disruptions.

Economic downturns could limit consumer demand for our products.

The willingness of consumers to purchase our products depends in part on general or local economic conditions. In periods 
of economic uncertainty, consumers may purchase more generic, private brand or value brands and may forgo certain purchases 
altogether. In those circumstances, we could experience a reduction in sales of our products. In addition, as a result of economic 
conditions or competitive actions, we may be unable to raise our prices sufficiently to protect profit margins. Any of these events 
could have an adverse effect on our results of operations.

Commodity price volatility and higher energy costs could negatively impact profits.

The primary commodities used by our businesses include wheat, nuts (including almonds), sugar, edible oils, corn, oats, cocoa, 
milk and soy based protein and our primary packaging includes linerboard cartons, corrugated boxes and flexible and beverage 
packaging. In addition, our manufacturing operations use large quantities of natural gas and electricity. The cost of such commodities 
may  fluctuate  widely  and  we  may  experience  shortages  in  commodity  items  as  a  result  of  commodity  market  fluctuations, 
availability, increased demand, weather conditions and natural disasters as well as other factors outside of our control. Higher 
prices for natural gas, electricity and fuel may also increase our production and delivery costs. Changes in the prices charged for 

8

our products may lag behind changes in our energy and commodity costs. Accordingly, changes in commodity or energy costs 
may limit our ability to maintain existing margins and have a material adverse effect on our operating profits. If we fail to hedge 
and  prices  subsequently  increase,  or  if  we  institute  a  hedge  and  prices  subsequently  decrease,  our  costs  may  be  greater  than 
anticipated or greater than our competitors’ costs and our financial results could be adversely affected.

Labor strikes or work stoppages by our employees could harm our business.

A significant number of our full-time production and maintenance employees are covered by collective bargaining agreements. 
A dispute with a union or employees represented by a union could result in production interruptions caused by work stoppages. 
If a strike or work stoppage were to occur, our results of operations could be adversely affected. 

In the event of a work stoppage, we have contingency plans in place that would utilize the plant capabilities in conjunction 
with our ability to manufacture cereals in other locations to mitigate disruption to the business. However, there are limitations 
inherent in any plan to mitigate disruption to our business in the event of a work stoppage and, particularly in the case of a prolonged 
work stoppage, there can be no assurance that it would not have a material adverse effect on our results of operations.

Impairment in the carrying value of intangible assets could negatively impact our net worth. If our goodwill, indefinite-lived 
intangible assets, or other long-term assets become impaired, we will be required to record additional impairment charges, 
which may be significant.

Our balance sheet includes a significant amount of intangible assets, including goodwill, trademarks, trade names and other 
acquired intangibles. Intangibles and goodwill expected to contribute indefinitely to our cash flows are not amortized, but our 
management reviews them for impairment on an annual basis or whenever events or changes in circumstances indicate that their 
carrying value may be impaired. Impairments to intangible assets may be caused by factors outside our control, such as increasing 
competitive pricing pressures, lower than expected revenue and profit growth rates, changes in industry EBITDA and revenue 
multiples, changes in discount rates based on changes in cost of capital (interest rates, etc.) or the bankruptcy of a significant 
customer. These factors, along with other internal and external factors, could negatively impact our net worth and could have a 
significant impact on our fair valuation determination, which could then result in a material impairment charge in our results of 
operations. During fiscal years 2011 and 2010 we incurred impairment losses related to goodwill and trademark intangible assets 
and in fiscal 2013, we had an additional impairment of trademark intangible assets.We could have additional impairments in the 
future. See further discussion of these impairment losses in “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations” and Notes 2 and 6 of “Notes to Consolidated Financial Statements” of our Audited Consolidated Financial 
Statements.

If we pursue strategic acquisitions, divestitures or joint ventures, we may not be able to successfully consummate favorable 
transactions or successfully integrate acquired businesses.

From time to time, we evaluate potential acquisitions, divestitures or joint ventures that would further our strategic objectives. 
With respect to acquisitions, we may not be able to achieve expected returns and other benefits as a result of integration challenges. 
With respect to proposed divestitures of assets or businesses, we may encounter difficulty in finding acquirers or alternative exit 
strategies on terms that are favorable to us, which could delay the accomplishment of our strategic objectives, or our divestiture 
activities may require us to recognize impairment charges. Companies or operations acquired or joint ventures created may not 
be  profitable  or  may  not  achieve  sales  levels  and  profitability  that  justify  the  investments  made.  Our  corporate  development 
activities may present financial and operational risks, including diversion of management attention from existing core businesses, 
integrating or separating personnel and financial and other systems, and adverse effects on existing business relationships with 
suppliers and customers. Future acquisitions could also result in potentially dilutive issuances of equity securities, the incurrence 
of debt, contingent liabilities and/or amortization expenses related to certain intangible assets and increased operating expenses, 
all of which could singly or collectively adversely affect our results of operations and financial condition.

Unsuccessful implementation of business strategies to reduce costs may adversely affect our results of operations.

Many of our costs, such as raw materials, energy and freight, are outside our control. Therefore, we must seek to reduce costs 
in other areas, such as operating efficiency. If we are not able to complete projects which are designed to reduce costs and increase 
operating efficiency on time or within budget, our operating profits may be adversely impacted. In addition, if the cost-saving 
initiatives we have implemented or any future cost-saving initiatives do not generate the expected cost savings and synergies, our 
results of operations may be adversely affected.

Our inability to raise prices may adversely affect our results of operations.

Our ability to raise prices for our products may be adversely affected by a number of factors, including but not limited to 
industry supply, market demand, and promotional activity by competitors. If we are unable to increase prices for our products as 
may be necessary to cover cost increases, our results of operations could be adversely affected. In addition, price increases typically 
generate lower sales volumes as customers then purchase fewer units. If these losses are greater than expected or if we lose 
distribution as a result of a price increase, our results of operations could be adversely affected.

9

Loss of a significant customer may adversely affect our results of operations.

A limited number of customer accounts represents a large percentage of our consolidated net sales. Our top ten customers 
represented approximately 55% of our gross sales for fiscal year 2013, and our largest customer, Wal-Mart Stores, Inc., accounted 
for approximately 20% of our net sales in each of fiscal 2013, 2012 and 2011. Additionally, our Active Nutrition segment has a 
high concentration of sales in the club category with approximately 90% of sales to two customers.  The success of our business 
depends, in part, on our ability to maintain our level of sales and product distribution through high-volume food retailers, super 
centers and mass merchandisers. The competition to supply products to these high-volume stores is intense. Currently, we do not 
have long-term supply agreements with a substantial number of our customers, including our largest customers. These high-volume 
stores and mass merchandisers frequently reevaluate the products they carry.  A decision by our major customers to decrease the 
amount of merchandise purchased from us, sell a national brand on an exclusive basis or change the manner of doing business 
with us could reduce our revenues and materially adversely affect our results of operations.  In the event of a loss of any of our 
large customers, or the bankruptcy or serious financial difficulty of any of our large customers,  our sales may be adversely affected.

Consolidation among the retail grocery and foodservice industries may hurt profit margins.

Over the past several years, the retail grocery and foodservice industries have undergone significant consolidations and mass 
merchandisers are gaining market share. As this trend continues and such customers grow larger, they may seek to use their position 
to improve their profitability through improved efficiency, lower pricing, increased reliance on their own brand name products, 
increased emphasis on generic and other value brands, and increased promotional programs. If we are unable to respond to these 
requirements,  our  profitability  or  volume  growth  could  be  negatively  impacted. Additionally,  if  the  surviving  entity  is  not  a 
customer, we may lose significant business once held with the acquired retailer.

If our food products become adulterated, misbranded, or mislabeled, we might need to recall those items and may experience 
product liability claims if consumers are injured.

Selling food products involves a number of legal and other risks, including product contamination, spoilage, product tampering, 
allergens, or other adulteration. We may need to recall some or all of our products if they become adulterated, mislabeled or 
misbranded. This could result in destruction of product inventory, negative publicity, temporary plant closings, and substantial 
costs of compliance or remediation. Should consumption of any product cause injury, we may be liable for monetary damages as 
a  result  of  a  judgment against  us.  In  addition,  adverse  publicity,  including  claims,  whether  or  not  valid,  that  our  products  or 
ingredients are unsafe or of poor quality may discourage consumers from buying our products or cause production and delivery 
disruptions. Any of these events, including a significant product liability judgment against us, could result in a loss of consumer 
confidence in our food products. This could have an adverse effect on our financial condition, results of operations or cash flows.

Disruption of our supply chain could have an adverse effect on our business, financial condition and results of operations.

In coordination with our suppliers, business partners and contract manufacturers, our ability to make, move and sell products 
is critical to our success. Damage or disruption to our collective manufacturing or distribution capabilities resulting from weather, 
any potential effects of climate change, natural disaster, fire or explosion, terrorism, pandemics, strikes, repairs or enhancements 
at our facilities, or other reasons, could impair our ability to manufacture or sell our products. Failure to take adequate steps to 
mitigate the likelihood or potential impact of such events, or to effectively manage such events if they occur, could adversely 
affect our business, financial condition and results of operations, and may require additional resources to restore our supply chain.

We are currently dependent on third party manufacturers to manufacture products for our Active Nutrition segment.  Our 
business could suffer as a result of a third-party manufacturer’s inability to produce our products for us on time and to our 
specifications.

Our Active Nutrition segment does not own or operate any manufacturing facilities, and therefore we rely on independent 
third parties for the manufacture of this segment’s products, such as protein bars and shakes.  The Active Nutrition segment’s 
business could be materially affected if we fail to develop or maintain our relationships with these third parties, if one of these 
third parties ceases doing business with us or goes out of business.  Additionally, we cannot be certain that we will not experience 
operational difficulties with these third-party manufacturers, such as increases in manufacturing costs, reductions in the availability 
of  production  capacity,  errors  in  complying  with  merchandise  specifications,  insufficient  quality  control  and  failure  to  meet 
production deadlines. The inability of a third party manufacturer to ship orders in a timely manner, in desirable quantities or to 
meet our safety, quality and social compliance standards could have a material adverse impact on our business.

Termination of our material licenses would have a material adverse effect on our business.

We manufacture and market our Pebbles™ products in the United States, Canada and several other locations pursuant to a 
long-term intellectual property license agreement. This license gives us the exclusive right (subject only to an exception regarding 
the sale of similar products in amusement and theme parks) to use the Flintstones characters in connection with breakfast cereal 
and to sell all Pebbles™ branded cereal products in those regions. If we were to breach any material term of this license agreement 
and not timely cure the breach, the licensor could terminate the agreement. If the licensor were to terminate our rights to use the 

10

Flintstones characters or the Pebbles™ brand for this or any other reason, the loss of such rights could have a material adverse 
effect on our business.

Global capital and credit market issues could negatively affect our liquidity, increase our costs of borrowing and disrupt the 
operations of our suppliers and customers.

U.S. and global credit markets have, from time to time, experienced significant dislocations and liquidity disruptions which 
caused the spreads on prospective debt financings to widen considerably. These circumstances materially impacted liquidity in 
the debt markets, making financing terms for borrowers less attractive, and in certain cases resulted in the unavailability of certain 
types of debt financing. Events affecting the credit markets have also had an adverse effect on other financial markets in the U.S., 
which may make it more difficult or costly for us to raise capital through the issuance of common stock or other equity securities 
or refinance our existing debt, sell our assets or borrow more money if necessary. Our business could also be negatively impacted 
if our suppliers or customers experience disruptions resulting from tighter capital and credit markets or a slowdown in the general 
economy. Any of these risks could impair our ability to fund our operations or limit our ability to expand our business or increase 
our interest expense, which could have a material adverse effect on our financial results.

Changing currency exchange rates may adversely affect our earnings and financial position.

We  have  operations  and  assets  in  the  United  States  and  Canada.  Our  consolidated  financial  statements  are  presented  in 
U.S. dollars. We  therefore,  must  translate  our  foreign  assets,  liabilities,  revenue  and  expenses  into  U.S. dollars  at  applicable 
exchange rates. Consequently, fluctuations in the value of the Canadian dollar may negatively affect the value of these items in 
our consolidated financial statements. To the extent we fail to manage our foreign currency exposure adequately, we may suffer 
losses in value of our net foreign currency investment, and our consolidated results of operations and financial position may be 
negatively affected.

Violations of laws or regulations, as well as new laws or regulations or changes to existing laws or regulations, could adversely 
affect our business.

The food production and marketing industry is subject to a variety of federal, state, local and foreign laws and regulations, 
including food safety requirements related to the ingredients, manufacture, processing, storage, marketing, advertising, labeling, 
and distribution of our products as well as those related to worker health and workplace safety. Our activities, both in and outside 
of the United States, are subject to extensive regulation. In the U.S. we are regulated by, among other federal and state authorities, 
the U.S. Food and Drug Administration, U.S. Federal Trade Commission and the U.S. Departments of Commerce and Labor. We 
are also regulated by similar authorities abroad. Governmental regulations also affect taxes and levies, healthcare costs, energy 
usage, immigration and other labor issues, any and/or all of which may have a direct or indirect effect on our business or those of 
our customers or suppliers. In addition, because we market and advertise our products, we could be the target of claims relating 
to alleged false or deceptive advertising under federal, state, and foreign laws and regulations and may be subject to initiatives to 
limit or prohibit the marketing and advertising of our products to children. Changes in these laws or regulations or the introduction 
of new laws or regulations could increase the costs of doing business for us or our customers or suppliers or restrict our actions, 
causing our results of operations to be adversely affected. Further, if we are found to be out of compliance with applicable laws 
and regulations in these areas, we could be subject to civil remedies, including fines, injunctions, or recalls, as well as potential 
criminal sanctions, any and/or all of which could have a material adverse effect on our business.

As a publicly traded company, we are subject to changing rules and regulations of federal and state government as well as 
the stock exchange on which our common stock is listed. These entities, including the Public Company Accounting Oversight 
Board, the SEC and the New York Stock Exchange, have issued a significant number of new and increasingly complex requirements 
and regulations over the course of the last several years and continue to develop additional regulations and requirements in response 
to laws enacted by Congress. Our efforts to comply with these requirements may result in an increase in expenses and a diversion 
of management’s time.

We may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel or 
experience turnover of our management team.

We are highly dependent on our ability to attract and retain qualified personnel to operate and expand our business. If we lose 
one or more members of our senior management team, or if we fail to attract new employees, our business and financial position, 
results of operations or cash flows could be harmed.

Changes in weather conditions, natural disasters and other events beyond our control can adversely affect our results of 
operations.

Changes in weather conditions and natural disasters such as floods, droughts, frosts, earthquakes, hurricanes, fires or pestilence, 
may affect the cost and supply of commodities and raw materials, including tree nuts, corn syrup, sugar, corn and wheat. Additionally, 
these events can result in reduced supplies of raw materials and longer recoveries of usable raw materials. Competing manufacturers 
can be affected differently by weather conditions and natural disasters depending on the location of their suppliers and operations. 

11

Failure to take adequate steps to reduce the likelihood or mitigate the potential impact of such events, or to effectively manage 
such events if they occur, particularly when a product is sourced from a single location, could adversely affect our business and 
results of operations, and/or require additional resources to restore our supply chain.

We  may  experience  losses  or  be  subject  to  increased  funding  and  expenses  to  our  qualified  pension  plans,  which  could 
negatively impact our profits.

We maintain a qualified defined benefit plan in the U.S. and Canada and we are obligated to ensure that these plans are funded 
in accordance with applicable regulations. In the event the stock market deteriorates, the funds in which we invest do not perform 
according to expectations, or the valuation of the projected benefit obligation increases due to changes in interest rates or other 
factors, we may be required to make significant cash contributions to these plans and recognize increased expense within our 
financial statements.

Technology failures could disrupt our operations and negatively impact our business.

We increasingly rely on information technology systems to process, transmit and store electronic information. For example, 
our production and distribution facilities and inventory management utilize information technology to increase efficiencies and 
limit costs. Furthermore, a significant portion of the communications between our personnel, customers and suppliers depends on 
information technology. Our information technology systems may be vulnerable to a variety of interruptions due to events beyond 
our control, including, but not limited to, natural disasters, terrorist attacks, telecommunications failures, computer viruses, hackers 
and other security issues. Such interruptions could negatively impact our business.  

From the date of our separation from Ralcorp to July 1, 2013, Ralcorp provided the majority of our information technology 

services under the Transition Services Agreement we entered into in connection with the separation. On July 1, 2013, we 
completed the migration off of Ralcorp’s systems onto our own systems; however, we expect to continue to rely on Ralcorp for 
troubleshooting and support during a transition period subsequent to the migration. While no significant issues have surfaced to 
date, there can be no assurance that significant issues will not arise as we perform complete business cycles for the first time on 
our own systems and such issues could have a material adverse effect on the business. 

Our intellectual property rights are valuable and any inability to protect them could reduce the value of our products and 
brands.

We consider our intellectual property rights, particularly our trademarks, but also our patents, trade secrets, copyrights and 
licenses, to be a significant and valuable aspect of our business. We attempt to protect our intellectual property rights through a 
combination of patent, trademark, copyright and trade secret laws, as well as licensing agreements, third party nondisclosure and 
assignment agreements and  the policing of  third party misuses of our  intellectual property.  Our failure to obtain or maintain 
adequate protection of our intellectual property rights, or any change in law or other changes that serve to lessen or remove the 
current legal protections of intellectual property, may diminish our competitiveness and could materially harm our business.

We face the risk of claims that we have infringed third parties’ intellectual property rights. Any claims of intellectual property 
infringement, even those without merit, could be expensive and time consuming to defend; cause us to cease making, licensing 
or using products that incorporate the challenged intellectual property; require us to redesign or rebrand our products or packaging, 
if feasible; divert management’s attention and resources; or require us to enter into royalty or licensing agreements in order to 
obtain the right to use a third party’s intellectual property. Any royalty or licensing agreements, if required, may not be available 
to us on acceptable terms or at all. Additionally, a successful claim of infringement against us could result in our being required 
to pay significant damages, enter into costly license or royalty agreements or stop the sale of certain products, any and/or all of 
which could have a negative impact on our operating profits and harm our future prospects.

We are subject to environmental laws and regulations that can impose significant costs and expose us to potential financial 
liabilities.

We are subject to extensive and frequently changing federal, state, local and foreign laws and regulations relating to the 
protection of human health and the environment, including those limiting the discharge and release of pollutants into the environment 
and those regulating the transport, use, treatment, storage, disposal and remediation of, and exposure to, solid and hazardous wastes 
and  materials.  Certain  environmental  laws  and  regulations  can  impose  joint  and  several  liability  without  regard  to  fault  on 
responsible parties, including past and present owners and operators of sites, related to cleaning up sites at which hazardous wastes 
or materials were disposed or released. Failure to comply with environmental laws and regulations could result in severe fines 
and penalties by governments or courts of law. In addition, various current and likely future federal, state, local and foreign laws 
and regulations could regulate the emission of greenhouse gases, particularly carbon dioxide and methane. We cannot predict the 
impact that such regulation may have, or that climate change may otherwise have, on our business.

Future events, such as new or more stringent environmental laws and regulations, any new environmental claims, the discovery 
of currently unknown environmental conditions requiring response action, or more vigorous enforcement or a new interpretation 

12

of existing environmental laws and regulations, might require us to incur additional costs that could have a material adverse effect 
on our financial results.

Pending and future litigation may lead us to incur significant costs.

We are, or may become, party to various lawsuits and claims arising in the normal course of business, which may include 
lawsuits or claims relating to contracts, intellectual property, product recalls, product liability, employment matters, environmental 
matters or other aspects of our business. In addition, we may be required to pay damage awards or settlements or become subject 
to injunctions or other equitable remedies, which could have a material adverse effect on our financial position, cash flows or 
results of operations. The outcome of litigation is often difficult to predict, and the outcome of pending or future litigation may 
have a material adverse effect on our financial position, cash flows or results of operations.

Our pending acquisition of Dakota Growers may not be consummated.

On September 15, 2013, we entered into a stock purchase agreement with Viterra Inc. to acquire all of the stock of Agricore 
United Holdings, Inc. (“Agricore”).  Agricore is the parent company of Dakota Growers Pasta Company, Inc., a manufacturer of 
dry pasta for retail and institutional markets. The closing of the acquisition is subject to various closing conditions, including the 
expiration or termination of the applicable waiting periods under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as 
amended (which has been obtained), the receipt by Post of certain audited financial statements for Agricore, the divestiture by 
Agricore of certain unrelated businesses, as well as other customary closing conditions. We currently expect that the acquisition 
will occur in January 2014, subject to satisfaction or waiver of all applicable closing conditions.  There can be no assurance, 
however, that all closing conditions will be satisfied and, if they are satisfied, that they will be satisfied in or prior to January 2014 
in order for the closing to occur as of such date.  

The  stock  purchase  agreement  may  be  terminated  by  the  mutual  consent  of  Viterra  and  Post  and  under  certain  other 
circumstances,  including  if  the  closing  has  not  occurred  by  February  28,  2014.    Pursuant  to  the  terms  of  the  stock  purchase 
agreement, we deposited $37 million with a third party escrow agent, which will be credited against the purchase price if the 
transaction closes.  If the closing does not occur, the deposit will be returned to us, unless the closing does not occur due to a 
breach by us of the stock purchase agreement, in which case it will be payable to Viterra.  This offering is not conditioned on the 
consummation of the acquisition of Dakota Growers, and if the acquisition is not consummated, the proceeds would be available 
to us for general corporate purposes, which could include, among other things, financing future acquisitions.  

Risks Related to Recent Financing Transactions 

We have substantial debt and high leverage, which could have a negative impact on our financing options and liquidity 
position and which could adversely affect our business.

We have a significant amount of debt. We had $1,375.0 million in aggregate principal amount of total debt as of September 30, 
2013. Additionally, in November 2013, we issued $525.0 million principal value of 6.75% senior notes due December 2021.  Our 
leverage could: 

• 

limit our ability to obtain additional financing in the future for working capital, capital expenditures and acquisitions;

•  make it more difficult for us to satisfy our obligations under our indebtedness;

• 

• 

• 

• 

• 

limit our ability to refinance our indebtedness on terms acceptable to us or at all;

limit our flexibility to plan for and to adjust to changing business and market conditions in the industry in which we 
operate, and increase our vulnerability to general adverse economic and industry conditions;

require us to dedicate a substantial portion of our cash flow from operations to make interest and principal payments 
on our debt, thereby limiting the availability of our cash flow to fund future investments, capital expenditures, working 
capital, business activities and other general corporate requirements;

limit our ability to obtain additional financing for working capital, for capital expenditures, to fund growth or for 
general corporate purposes, even when necessary to maintain adequate liquidity, particularly if any ratings assigned 
to our debt securities by rating organizations were revised downward; and

subject us to higher levels of indebtedness than our competitors, which may cause a competitive disadvantage and 
may reduce our flexibility in responding to increased competition.

Our ability to meet expense and debt service obligations will depend on our future performance, which will be affected by 
financial, business, economic and other factors, including potential changes in consumer preferences, the success of product and 
marketing innovation and pressure from competitors. If we do not generate enough cash to pay our debt service obligations, we 
may be required to refinance all or part of our existing debt, sell our assets, borrow more money or raise equity.

13

The indentures governing our senior notes contain various covenants that limit our ability to take certain actions and also 
require us to meet financial maintenance tests, failure to comply with which could have a material adverse effect on us.

The indentures governing our senior notes contain restrictions, covenants and events of default that, among other things, 
require us to satisfy certain financial tests, maintain certain financial ratios and restrict our ability to incur additional indebtedness 
and/or refinance our existing indebtedness. The terms of these financing arrangements will, and any future indebtedness may, 
impose various restrictions and covenants on us that could limit our ability to pay dividends, respond to market conditions, provide 
for capital investment needs or take advantage of business opportunities by limiting the amount of additional borrowings we may 
incur. These restrictions may include compliance with, or maintenance of, certain financial tests and ratios and may limit or prohibit 
our ability to, among other things:

• 

• 

• 

borrow money or guarantee debt; 

create liens; 

pay dividends on or redeem or repurchase stock; 

•  make specified types of investments and acquisitions; 

• 

• 

• 

enter into or permit to exist contractual limits on the ability of our subsidiaries to pay dividends to us;

enter into transactions with affiliates; and 

sell assets or merge with other companies. 

These restrictions on our ability to operate our business could harm our business by, among other things, limiting our ability 

to take advantage of financing, merger and acquisition and other corporate opportunities.

Various risks, uncertainties and events beyond our control could affect our ability to comply with these covenants. Failure to 
comply with any of the covenants in our existing or future financing agreements could result in a default under those agreements 
and under other agreements containing cross-default provisions.

To service our indebtedness and other cash needs, we will require a significant amount of cash. Our ability to generate cash 
depends on many factors beyond our control.

Our ability to satisfy our other debt obligations and to fund any planned capital expenditures, dividends and other cash needs 
will depend in part upon the future financial and operating performance of our subsidiaries and upon our ability to renew or 
refinance borrowings. Prevailing economic conditions and financial, business, competitive, legislative, regulatory and other factors, 
many of which are beyond our control, will affect our ability to make these payments.

If we are unable to make payments or refinance our debt or obtain new financing under these circumstances, we may consider 

other options, including:

• 

• 

• 

• 

sales of assets;

sales of equity;

reduction or delay of capital expenditures, strategic acquisitions, investments and alliances; or

negotiations with our lenders to restructure the applicable debt.

Our business may not generate sufficient cash flow from operations and future borrowings may not be available to us in an 
amount sufficient to enable us to pay our indebtedness or to fund our other liquidity needs. We may need to refinance all or a 
portion of our indebtedness on or before maturity. We may not be able to refinance any of our debt on commercially reasonable 
terms or at all.

Risks Related to our Separation from Ralcorp

Our historical financial results as a business segment of Ralcorp may not be representative of our results as a separate, stand-
alone company.

A portion of the historical financial information we have included in this document has been derived from the consolidated 
financial statements and accounting records of Ralcorp. Our historical financial information accordingly does not necessarily 
reflect what our financial position, results of operations or cash flows would have been had we operated as a separate, stand-alone 
company during the periods presented or those that we may achieve in the future primarily as a result of the following factors:

• 

Prior to the separation, our business was operated by Ralcorp as part of its broader corporate organization, rather 
than  as  an  independent  company.  Ralcorp  or  one  of  its  affiliates  performed  various  corporate  functions  for  us, 
including, but not limited to, legal, treasury, accounting, auditing, risk management, information technology, human 
resources,  corporate  affairs,  tax  administration,  certain  governance  functions  (including  compliance  with  the 

14

Sarbanes-Oxley Act of 2002 and internal audit) and external reporting. Our historical financial results for periods 
prior to the separation include allocations of corporate expenses from Ralcorp for these and similar functions. These 
allocations may be less than the comparable expenses we incur as a separate publicly traded company;

Prior to the separation, our business was integrated with the other businesses of Ralcorp. Historically, we have shared 
economies of scope and scale in costs, employees, vendor relationships and customer relationships. The loss of the 
benefits of doing business as part of Ralcorp could have an adverse effect on our results of operations and financial 
condition;

Prior to the separation, our working capital requirements and capital for our general corporate purposes, including 
advertising and trade promotions, research and development and capital expenditures, were satisfied as part of the 
corporate-wide cash management policies of Ralcorp. In connection with the separation, we incurred substantial 
indebtedness, as discussed above; and

• 

• 

•  The cost of capital for our business may be higher than Ralcorp’s cost of capital prior to the separation because 

Ralcorp’s cost of debt prior to the separation may have been lower than ours following the separation.

We may be unable to achieve some or all of the benefits that we expected to achieve from our separation from Ralcorp.

By separating from Ralcorp there is a risk that our company may be more susceptible to market fluctuations and other adverse 
events than we would have been if we were still a part of Ralcorp. As part of Ralcorp we were able to enjoy certain benefits from 
Ralcorp’s operating diversity and purchasing and borrowing leverage. We may not be able to achieve some or all of the benefits 
that we expected to achieve as a stand-alone, independent company.

Potential liabilities that would adversely affect our financial condition and our results of operations may arise due to fraudulent 
transfer considerations.

In connection with the separation, Ralcorp undertook financing transactions which, along with the separation and the financing 
transactions involving us, may be subject to federal and state fraudulent conveyance and transfer laws. If a court were to determine 
under these laws that, at the time of the separation, any entity involved in these transactions or the separation:

•  was insolvent;

•  was rendered insolvent by reason of the separation;

• 

• 

had remaining assets constituting unreasonably small capital; or

intended to incur, or believed it would incur, debts beyond its ability to pay these debts as they matured,

the court could void the separation, in whole or in part, as a fraudulent conveyance or transfer. The court could then require our 
shareholders to return to Ralcorp some or all of the shares of our common stock issued pursuant to the separation, or require 
Ralcorp or us, as the case may be, to fund liabilities of the other company for the benefit of creditors. The measure of insolvency 
will vary depending upon the jurisdiction whose law is being applied. Generally speaking, however, an entity would be considered 
insolvent if the fair value of its assets were less than the amount of its liabilities or if it incurred debt beyond its ability to repay 
the debt as it matures.

We may have a significant indemnity obligation to Ralcorp if the separation and/or certain related transactions are treated 
as a taxable transaction.

We are a party to a Tax Allocation Agreement with Ralcorp, which sets out each party’s rights and obligations with respect 
to federal, state, local and foreign taxes for periods before and after the separation (including taxes that may arise if the separation 
and/or certain related transactions do not qualify for tax-free treatment under the Internal Revenue Code of 1986, as amended, or 
the “Code”) and related matters such as the filing of tax returns and the conduct of the parties in Internal Revenue Service (“IRS”) 
and other audits.

Ralcorp received a private letter ruling from the IRS to the effect that, among other things, the separation and certain related 
transactions  qualify  for  tax-free  treatment  under  the  Code.  In  addition,  Ralcorp  obtained  an  opinion  from  its  legal  counsel 
substantially to the effect that, among other things, the separation and certain related transactions qualify for tax-free treatment 
under the Code. The private letter ruling from the IRS is not binding on the IRS if the factual representations or assumptions made 
therein are untrue or incomplete in any material respect. Furthermore, the IRS will not rule on whether a distribution satisfies 
certain requirements necessary to obtain tax-free treatment under the Code. Rather, the ruling is based upon representations by 
Ralcorp that these conditions have been satisfied, and any inaccuracy in such representations could invalidate the ruling. 

The opinion of counsel referred to above addressed all of the requirements necessary for the separation and certain related 
transactions to obtain tax-free treatment under the Code, relied on the IRS private letter ruling as to matters covered by the ruling, 
and was based on, among other things, certain assumptions and representations made by Ralcorp and us, which if incorrect or 

15

inaccurate in any material respect would jeopardize the conclusions reached by counsel in such opinion. The opinion is not binding 
on the IRS or the courts and the IRS or the courts may not agree with the opinion.

Notwithstanding receipt by Ralcorp of the private letter ruling and opinion of counsel, the IRS could determine that the 
separation and/or certain related transactions should be treated as taxable transactions if it determines that any of the representations, 
assumptions or undertakings which were included in the request for the private letter ruling is false or has been violated or if it 
disagrees  with  the  conclusions  in  the  opinion  that  are  not  covered  by  the  IRS  ruling.  Furthermore,  events  subsequent  to  the 
distribution could cause Ralcorp to recognize gain on the separation, including as a result of Section 355(e) of the Code.

Pursuant to the Tax Allocation Agreement, in certain cases, we will be required to indemnify Ralcorp for taxes resulting from 
the separation and/or certain related transactions not qualifying for tax-free treatment for United States federal income tax purposes. 
Pursuant to the Tax Allocation Agreement, we will be required to indemnify Ralcorp for losses and taxes of Ralcorp resulting from 
the breach of certain covenants made by us and for certain taxable gain that could be recognized by Ralcorp, including as a result 
of  certain  acquisitions  of  our  stock  or  assets.  Ralcorp  is  obligated  to  indemnify  us  in  certain  cases  under  the Tax Allocation 
Agreement, including in relevant part for taxes and certain losses incurred by us if the separation and certain related transactions 
were to fail to qualify for tax-free treatment because of actions or failures to act by Ralcorp or any of its affiliates. If we are required 
to indemnify Ralcorp under the circumstances set forth in the Tax Allocation Agreement, we may be subject to substantial liabilities, 
which could materially adversely affect our financial position. Our indemnification obligations to Ralcorp are not limited by any 
maximum amount.

The tax rules applicable to the separation and our indemnification obligations contained in the Tax Allocation Agreement 
may restrict us from taking certain actions, engaging in certain corporate transactions or from raising equity capital beyond 
certain thresholds for a period of time after the separation.

The distribution of Post would be taxable to Ralcorp if such distribution was part of a “plan or series of related transactions” 
pursuant to which one or more persons acquires directly or indirectly stock representing a 50% or greater interest (by vote or 
value) in Ralcorp or Post. Under current U.S. federal income tax law, acquisitions that occur during the four-year period that begins 
two years before the date of the distribution are presumed to occur pursuant to a plan or series of related transactions, unless it is 
established that the acquisition is not pursuant to a plan or series of transactions that includes the distribution. U.S. Treasury 
regulations currently in effect generally provide that whether an acquisition and a distribution are part of a plan is determined 
based on all of the facts and circumstances, including, but not limited to, specific factors described in the U.S. Treasury regulations. 
In addition, the U.S. Treasury regulations provide several “safe harbors” for acquisitions that are not considered to be part of a 
plan.

These rules and our indemnification obligations contained in the Tax Allocation Agreement limit our ability during the two-
year period following the distribution to enter into certain transactions that may be advantageous to us and our shareholders, 
particularly issuing equity securities to satisfy financing needs, repurchasing equity securities, disposing of certain assets, engaging 
in mergers and acquisitions and, under certain circumstances, acquiring businesses or assets with equity securities or agreeing to 
be acquired.

In addition, the covenants in, and our indemnity obligations under, the Tax Allocation Agreement may limit our ability to take 
certain actions, pursue strategic transactions or engage in new business or other transactions that may maximize the value of our 
business. The Tax Allocation Agreement contains covenants that restrict us from taking any action which could be reasonably 
expected to cause the separation and certain related transactions not to be tax free.

Our ability to operate our business effectively may suffer if we do not establish our own financial, administrative and other 
support functions necessary to operate as a separate, stand-alone company, and the transition services Ralcorp has agreed 
to provide may not be sufficient for our needs.  

Prior to the separation, we relied on financial, administrative and other resources, including the business relationships, of 
Ralcorp to support the operation of our business. While we have established independent systems for many purposes, Ralcorp 
continues to provide us certain transition services and is expected to do so until 2014.  We may not be able to adequately replace 
those resources or replace them at the same cost, and we may not be able to successfully put in place the financial, operational 
and  managerial  resources  necessary  to  operate  independently  within  the  time  periods  prescribed  by  the  Transition  Services 
Agreement. Unanticipated delays in transitioning from the services Ralcorp provides could lead to duplicative costs and other 
inefficiencies. Any failure or significant downtime in our own financial or administrative systems or in Ralcorp’s financial or 
administrative systems during the transition period, or delays or inefficiencies caused by the acquisition of Ralcorp by ConAgra 
Foods, Inc., could impact our results or prevent us from performing other administrative services and financial reporting on a 
timely basis and could materially harm our business, financial condition and results of operations.

Our agreements with Ralcorp involve conflicts of interest and may therefore have materially disadvantageous terms to us.

We have certain agreements with Ralcorp, including the Separation and Distribution Agreement, Tax Allocation Agreement, 
Employee Matters Agreement and Transition Services Agreement which set forth the main terms of the separation and provide a 

16

framework for our relationship with Ralcorp following the separation. The terms of these agreements and the separation were 
determined at a time when we were still part of Ralcorp and therefore involve conflicts of interest. Accordingly, such agreements 
may not reflect terms that could have been reached on an arm’s-length basis between unaffiliated parties, which could have been 
materially more favorable to us.

We may incur material costs and expenses which could adversely affect our profitability as a result of our separation from 
Ralcorp.

As a result of our separation from Ralcorp, we may incur costs and expenses greater than those we incurred prior to the 
separation. These increased costs and expenses may arise from various factors, including financial reporting, costs associated with 
complying with federal securities laws (including compliance with the Sarbanes-Oxley Act of 2002), tax administration, and legal 
and human resources related functions. It is possible that these costs will be material to our business.

If we are unable to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, or our internal control over 
financial reporting is not effective, the reliability of our financial statements may be questioned and our stock price may 
suffer.

Section 404  of  the  Sarbanes-Oxley  Act  of  2002  requires  any  company  subject  to  the  reporting  requirements  of  the 
U.S. securities laws to perform a comprehensive evaluation of its and its consolidated subsidiaries’ internal control over financial 
reporting. To comply with this statute, we are required to document and test our internal control procedures, our management will 
be required to assess and issue a report concerning our internal control over financial reporting, and our independent auditors will 
be required to issue an opinion on their audit of our internal control over financial reporting. 

The rules governing the standards that must be met for management to assess our internal control over financial reporting are 
complex and require significant documentation, testing and possible remediation to meet the detailed standards under the rules. 
During the course of its testing, our management may identify material weaknesses or deficiencies which may not be remedied 
in  time  to  meet  the  deadline  imposed  by  the  Sarbanes-Oxley Act  of  2002.  If  our  management  cannot  favorably  assess  the 
effectiveness of our internal control over financial reporting or our auditors identify material weaknesses in our internal controls, 
investor confidence in our financial results may weaken, and our stock price may consequently suffer.  As of September 30, 2013, 
management had determined that our internal control over financial reporting is effective.

Risks Related to Our Common Stock

Your percentage ownership in Post may be diluted in the future.

As with any publicly traded company, your percentage ownership in Post may be diluted in the future because of equity 
issuances for acquisitions, capital market transactions or otherwise, including equity awards that we expect will be granted to our 
directors, officers and employees and the accelerated vesting of other equity awards. For a more detailed description of the stock 
incentive plan, see “Executive Compensation.”

The market price and trading volume of our common stock may be volatile.

The market price of our common stock could fluctuate significantly for many reasons, including in response to the risk factors 
listed in this annual report or for reasons unrelated to our specific performance, such as reports by industry analysts, investor 
perceptions, or negative developments relating to our customers, competitors or suppliers, as well as general economic and industry 
conditions.

Provisions in our articles of incorporation and bylaws and provisions of Missouri law may prevent or delay an acquisition 
of our company, which could decrease the trading price of our common stock.

Our articles of incorporation, bylaws and Missouri law contain provisions intended to deter coercive takeover practices and 
inadequate takeover bids by making such practices or bids unacceptably expensive and which incentivize prospective acquirers 
to negotiate with our board of directors rather than to attempt a hostile takeover. These provisions include, among others:

• 

• 

• 

• 

• 

• 

the board of directors is divided into three classes with staggered terms;

the board of directors fixes the number of members on the board;

elimination of the rights of our shareholders to act by written consent (except when such consent is unanimous) and 
to call shareholder meetings;

rules regarding how shareholders may present proposals or nominate directors for election at shareholder meetings;

the right of our board of directors to issue preferred stock without shareholder approval;

supermajority vote requirements for certain amendments to our articles of incorporation and bylaws;

17

• 

anti-takeover provisions of Missouri law which may prevent us from engaging in a business combination with an 
interested shareholder, or which may deter third parties from acquiring amounts of our common stock above certain 
thresholds; and

• 

limitations on the right of shareholders to remove directors.

ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.  

ITEM 2. 

PROPERTIES

Our principal properties are our owned manufacturing locations and our administrative offices, both owned and leased, shown 
in the following table. Some properties include on-site warehouse space. We own our principal executive offices in St. Louis, 
Missouri. Our leases are generally long-term. Certain of our owned real property are subject to mortgages or other applicable 
security interests pursuant to our financing arrangements. Management believes our facilities are suitable and adequate for the 
purposes for which they are used and are adequately maintained. We generally believe each location or facility provides adequate 
capacity for current and anticipated future customer demand. 

Locations

Battle Creek, MI
Jonesboro, AR
Modesto, CA
Niagara Falls, ON, Canada
Eugene, OR
Eugene, OR
St. Louis, MO
Parsippany, NJ
Emeryville, CA
St. Louis, MO
Toronto, ON, Canada
Irvine, CA
Rogers, AR

Size
(Sq. Ft.)
1,920,000
320,000
282,000
190,000
135,000
30,000
29,000
28,000
15,500
10,700
7,700
6,000
4,900

Purpose
Cereal manufacturing
Cereal manufacturing
Cereal manufacturing
Cereal manufacturing
Cereal and snack manufacturing
Finished goods warehouse
Principal executive offices
Administrative office space
Administrative office space
Administrative office space
Administrative office space
Sales and administrative
Sales and administrative

Segment

Post Foods
Post Foods
Post Foods
Post Foods
Attune Foods
Attune Foods
Corporate
Post Foods
Active Nutrition
Corporate
Post Foods
Post Foods
Post Foods

ITEM 3. 

LEGAL PROCEEDINGS

We are a party to a number of legal proceedings in various federal, state and foreign jurisdictions. These proceedings are in 
varying stages and many may proceed for protracted periods of time. Some proceedings involve complex questions of fact and 
law. 

From time to time, we are a party to various other legal proceedings. In the opinion of management, based upon the information 
presently known, the ultimate liability, if any, arising from the pending legal proceedings, as well as from asserted legal claims 
and known potential legal claims which are likely to be asserted, taking into account established accruals for estimated liabilities 
(if any), are not expected to be material individually and in the aggregate to our consolidated financial position, results of operations 
or cash flows. In addition, while it is difficult to estimate the potential financial impact of actions regarding expenditures for 
compliance with regulatory matters, in the opinion of management, based upon the information currently available, the ultimate 
liability arising from such compliance matters are not expected to be material to our consolidated financial position, results of 
operations or cash flows. 

For a description of certain proceedings involving environmental matters which were pending at September 30, 2013, see 

“Governmental Regulation and Environmental Matters” on page 7. 

ITEM 4.  MINE SAFETY DISCLOSURE

Not applicable.

18

PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 

ISSUER PURCHASES OF EQUITY SECURITIES 

Common Stock Market Prices and Dividends 

Our  common  stock  is  traded  on  the  New  York  Stock  Exchange  (“NYSE”)  under  the  symbol  “POST.”  There  were 
approximately 6,750 shareholders of record on November 15, 2013. We have no plans to pay cash dividends on our common stock 
in the foreseeable future, and the indentures governing our debt securities restrict, and future credit facilities may restrict our ability 
to pay dividends. The range of high and low sale prices of our common stock as reported by the NYSE is set forth in the table 
below.  

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Issuer Purchases of Equity Securities

Year Ended September 30, 2013

High

Low

$

$

36.12
43.14
47.80
49.32

29.76
33.72
41.61
40.15

There were no purchases of equity securities by the issuer or affiliated purchasers during the fourth quarter of fiscal 2013. 

Performance Graph 

The following performance graph compares the changes, for the period indicated, in the cumulative total value of $100 
hypothetically invested in each of (a) Post common stock, (b) the Russell 2000 index and (c) a peer group composed of 17 U.S.-
based public companies in the food and consumer packaged goods industries. The peer group, which is labeled “New Peer Group”, 
companies are: B&G Foods, Inc.; Brown-Forman Corporation; Coca-Cola Bottling Co.; Cott Corporation; Darling International 
Inc.; Diamond Foods, Inc.; Flowers Foods, Inc.; The Hain Celestial Group, Inc.; The Hillshire Brands Company; J&J Snack Foods 
Corp.; Pinnacle Foods Inc.; Sanderson Farms, Inc.; Snyder’s-Lance, Inc.; Sunopta Inc. and TreeHouse Foods Inc. Compared to 
the prior year, or the “Old Peer Group”, changes include the removal of Central European Distribution Corporation and Imperial 
Sugar Company, as they are no longer publicly traded companies, and Green Mountain Coffee Roasters, Inc. and Monster Beverage 
Corporation were replaced by The Hillshire Brands Company and Pinnacle Foods Inc., which have been deemed to be more 
comparable companies. This graph covers the period from February 6, 2012 (the first day our common stock began “when-issued” 
trading on the NYSE) through September 30, 2013.

19

COMPARISON OF CUMULATIVE TOTAL RETURN *

Among Post Holdings, Inc., the Russell 2000 Index, New Peer Group and Old Peer Group

* $100 invested on 2/6/12 in stock or index.   

Performance Graph Data 

2/6/2012
3/30/2012
6/29/2012
9/28/2012
12/31/2012
3/28/2013
6/28/2013
9/30/2013

Post ($)

Russell 2000
Index ($)

New Peer
Group ($)

100.00
122.46
114.35
111.79
127.37
159.65
162.37
150.13

100.00
100.23
96.39
101.10
102.53
114.87
118.00
129.63

100.00
102.94
105.56
105.49
103.88
120.89
122.87
127.55

Old
Peer Group($)
100.00
100.59
103.70
92.97
96.40
106.17
121.46
118.05

The stock price performance included in this graph is not necessarily indicative of future stock price performance. 

This performance graph shall not be deemed “filed” for purposes of Section 18 of the Exchange Act or incorporated by 
reference into any of our filings under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific 
reference in such filing. 

The information required under this Item 5 concerning equity compensation plan information is set out below under Item 12 

and is incorporated herein by this reference.

20

 
ITEM 6. 

SELECTED FINANCIAL DATA 

FIVE YEAR FINANCIAL SUMMARY

(in millions, except per share data)

(dollars in millions, except per share data)
Statements of Operations Data
Net sales
Cost of goods sold
Gross profit
Selling, general and administrative expenses
Amortization of intangible assets
Restructuring expenses (a)
Impairment of goodwill and other intangible assets (b)
Other operating expenses, net
Operating profit (loss)
Interest expense
Other (income) expense
Earnings (loss) before income taxes
Income tax provision (benefit)
Net earnings (loss)
Preferred stock dividends
Net earnings (loss) available to common stockholders

Earnings (Loss) Per Share (c)
Basic
Diluted

Statements of Cash Flows Data
Depreciation and amortization
Cash provided (used) by:
Operating activities
Investing activities
Financing activities

Balance Sheet Data
Cash and cash equivalents
Working capital (excl. cash, cash equivalents, and restricted cash)
Total assets
Debt, including short-term portion
Other liabilities
Total equity

____________

2013 (d)

$ 1,034.1
609.2
424.9
294.4
14.6
3.8
2.9
1.4
107.8
85.5
—
22.3
7.1
15.2
(5.4)
9.8

$

$
$

$

$

$

0.30
0.30

76.8

119.2
(423.8)
648.8

402.0
82.0
3,473.8
1,408.6
116.3
1,498.6

$

$

$
$

$

$

$

Year Ended September 30,
2010
2011
2012

958.9
530.0
428.9
274.5
12.6
—
—
2.7
139.1
60.3
(1.6)
80.4
30.5
49.9
—
49.9

$

$

968.2
516.6
451.6
239.5
12.6
—
566.5
1.6
(368.6)
51.5
10.5
(430.6)
(6.3)
(424.3)
—

$ (424.3) $

996.7
553.7
443.0
218.8
12.7
—
19.4
1.3
190.8
51.5
(2.2)
141.5
49.5
92.0
—
92.0

1.45
1.45

$ (12.33) $
$ (12.33) $

2.67
2.67

63.2

144.0
(30.9)
(57.1)

58.2
25.1
2,732.3
945.6
129.2
1,231.5

$

$

$

58.7

143.8
(14.9)
(132.1)

1.7
(0.7)
2,723.2
784.5
104.9
1,434.7

$

$

$

55.4

135.6
(24.3)
(112.4)

4.8
68.0
3,348.0
716.5
90.7
2,061.7

2009

$ 1,072.1
570.8
501.3
272.7
12.6
—
—
0.8
215.2
58.3
—
156.9
55.8
101.1
—
101.1

$

$
$

$

$

$

2.94
2.94

50.6

221.1
(36.7)
(183.3)

5.7
39.5
3,368.1
716.5
78.3
2,023.3  

(a)   For information about restructuring expenses, see Note 4 of “Notes to Consolidated Financial Statements.”  

(b)   For information about the impairment of goodwill and other intangible assets, see “Critical Accounting Policies and Estimates” and Notes 

2 and 6 of “Notes to Consolidated Financial Statements.”  

(c)   Earnings (loss) per share for the fiscal years ended September 30, 2011, 2010 and 2009 are calculated assuming weighted-average shares 
outstanding of 34.4 million shares which represents the amount of common shares outstanding following the distribution of one share of 
Post common stock for every two shares of Ralcorp common stock and the retention of approximately 6.8 million shares by Ralcorp. For 
these periods, there are no dilutive shares as there were no actual shares or share-based awards outstanding prior to the distribution. 

(d)  The data in this column includes results from the fiscal 2013 acquisitions from the respective date of acquisition through September 30, 

2013. See Note 5 of “Notes to Consolidated Financial Statements.”

21

ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 

OPERATIONS 

The following discussion summarizes the significant factors affecting the consolidated operating results, financial condition, 
liquidity, and capital resources of Post Holdings, Inc. This discussion should be read in conjunction with the financial statements 
under Item 8, and the “Cautionary Statement on Forward-Looking Statements” on page 1. 

Overview

RESULTS OF OPERATIONS

We are a manufacturer, marketer and distributor of branded and private label ready-to-eat cereals, snacks and active nutrition 
products in the United States and Canada. Our Post Foods business is the third largest seller of ready-to-eat cereals in the United 
States with a 10.4% share of retail sales (based on retail dollar sales) for the 52 week period ended September 28, 2013, according 
to Nielsen. Most of our products are manufactured through a flexible production platform consisting of five primary facilities, 
four of which are owned by us, and sold through a variety of channels such as grocery stores, mass merchandisers, club stores 
and drug stores.  

From 1925 to 1929, our predecessor, Postum Cereal Company, acquired over a dozen companies and expanded its product 
line to more than 60 products. The company changed its name to General Foods Corporation and over several decades introduced 
household names such as Post Raisin Bran (1942), Honeycomb (1965), Pebbles (1971) and Honey Bunches of Oats (1989). 
General Foods Corporation was acquired by Philip Morris Companies in 1985, and subsequently merged with Kraft in 1989. In 
2008, the Post cereals business was split off from Kraft and acquired by Ralcorp Holdings, Inc.

On February 3, 2012, Post completed its legal separation via a tax free spin-off (the “Spin-Off”) from Ralcorp (Ralcorp was 
subsequently acquired by ConAgra Foods, Inc. on January 29, 2013). In the Spin-Off, Ralcorp shareholders of record on January 
30, 2012, received one share of Post common stock for every two shares of Ralcorp common stock held. On February 6, 2012, 
Post began regular trading on the New York Stock Exchange under the ticker symbol “POST” as an independent, public company. 
In 2012, we had a single operating segment. As a result of recent acquisitions, Post now operates in three reportable segments: 
Post Foods, Attune Foods and Active Nutrition. The Post Foods segment predominately includes the Post branded ready-to-eat 
cereal business. The Attune Foods segment manufactures and distributes premium natural organic cereals and snacks and is 
comprised of the business of Attune Foods, Inc., which we acquired in December 2012, and certain assets of the Hearthside Food 
Solutions private label and branded cereal, granola and snack businesses, which we acquired in May 2013. The Active Nutrition 
segment includes the business of Premier Nutrition Corporation (“PNC”), which we acquired in September 2013. The Active 
Nutrition segment manufactures and sells high protein shakes and bars as well as nutritional supplements. Our portfolio of brands 
includes diverse offerings such as Honey Bunches of Oats®, Pebbles™, Post Selects®, Great Grains®, Spoon Size® Shredded 
Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb®,  Attune®, Uncle Sam®, Erewhon®, Golden Temple™, Peace Cereal®, 
Sweet Home Farm®, Willamette Valley Granola Company™, Premier Protein® and Joint Juice®. 

The following table summarizes key data and items affecting comparability that we believe are important for you to consider 

as you read the consolidated results analysis discussions below.

(dollars in millions, except per share data)
Net Sales
Gross Profit
Operating Profit (Loss)
Net Earnings (Loss)

Diluted Earnings per Share

Accelerated Depreciation on Plant Closure
Restructuring Expenses
Acquisition Related Costs
Spin-Off Non-Recurring Costs
Impairment of Goodwill and Other Intangible Assets

Year Ended September 30,
2012

2011

2013
$ 1,034.1
424.9
107.8
15.2

$

$

$

$

958.9
428.9
139.1
49.9

968.2
451.6
(368.6)
(424.3)

1.45

$

(12.33)

— $
—
—
12.5
—

—
—
—
2.8
566.5

$

$

0.30

9.6
3.8
4.1
8.9
2.9

22

Summary of 2013 compared to 2012 

Financial results in fiscal 2013 benefitted from volume and net sales gains when compared to fiscal 2012, fueled by acquisitions 
as well as growth within our Post Foods business. Net sales were negatively impacted in 2013 by lower average net selling prices 
resulting from a continuing shift of mix and package sizes to products with lower net selling prices and from higher trade promotion 
spending largely for slotting fees for new product introductions. Despite the top line revenue growth, operating profit margin 
decreased approximately 410 basis points to $107.8 million as several items negatively impacted operating results relative to 
2012. These items include acquisition related costs, restructuring expenses and accelerated depreciation related to the closure of 
our Modesto, California facility, impairment of intangible assets and Spin-Off non-recurring costs (in both 2013 and 2012). 

Summary of 2012 compared to 2011

Operating profit margin increased $507.7 million in 2012 as compared to 2011 primarily due to goodwill and intangible 
asset impairments of $566.5 million recorded in 2011. Excluding the impact of this item, operating profit margin decreased 
approximately 590 basis points in 2012 compared to 2011. Financial results in fiscal 2012 were negatively impacted by higher 
raw materials costs (primarily grains and sugar), a decline in sales volume and Spin-Off non-recurring costs, partially offset by 
higher average net selling prices.  

Net Sales

(dollars in millions)
Net Sales
Net sales from recent acquisitions:

Attune Foods (includes Hearthside Food Solutions)
Premier Nutrition Corporation

Fiscal 2013 compared to 2012 

Year Ended September 30,
2012

2011

$

958.9

$

968.2

2013
$ 1,034.1

37.8
13.9

—
—

—
—

Net sales, which increased approximately 8% to $1,034.1 million in 2013, were positively impacted by acquisitions and 
higher volumes, partially offset by a continuing shift of product mix to products with lower net selling prices. Excluding the 
impact of acquisitions, net sales increased 2%. Volume increases have been driven by growth in our Great Grains, Good Morenings, 
Grape-Nuts, and Post Raisin Bran brands, partially offset by declines in our Post Shredded Wheat and Pebbles brands. Additionally, 
we had meaningful growth from new product offerings associated with private label and co-manufacturing agreements. 

Fiscal 2012 compared to 2011 

Net sales for the year ended September 30, 2012 decreased $9.3 million, or 1%, compared to prior year, primarily driven by 
a 3% decline in overall volumes, partially offset by higher average gross and net selling prices. For the fiscal year, Honey Bunches 
of Oats and Pebbles volumes were down 2% and 6%, respectively, versus the prior year, however, Great Grains experienced a 
year over year volume increase of 10%. 

Margins

(% of net sales)
Gross Profit
Selling, general and administrative expenses
Amortization of intangible assets
Restructuring expenses
Impairment of goodwill and other intangible assets
Other operating expenses, net
Operating Profit (Loss)

23

Year Ended September 30,
2012
44.7 %
28.6 %
1.3 %
— %
— %
0.3 %
14.5 %

2013
41.1 %
28.5 %
1.4 %
0.4 %
0.3 %
0.1 %
10.4 %

2011
46.6 %
24.7 %
1.3 %
— %
58.5 %
0.2 %
(38.1)%

Fiscal 2013 compared to 2012

Gross profit margins were 41.1% in 2013, down from 44.7% in 2012. Gross profit margin declines were driven by lower net 
selling prices, $9.6 million of accelerated depreciation related to the closing of our Modesto, California facility, and $5.3 million 
higher raw material costs (primarily grains, fruits and packaging partially offset by favorable sugar and nuts).  Gross profit margins 
were also impacted by the 2013 acquisitions of the lower margin Attune and PNC businesses.  

Selling, general and administrative expenses (“SG&A”) as a percentage of net sales decreased slightly from 28.6% in 2012 
to 28.5% in 2013. Excluding the impact of acquisitions, SG&A as a percentage of net sales increased 0.5 percentage points. The 
increase in SG&A was primarily due to higher compensation related costs resulting from an increase in head count, partially 
offset in the prior year by higher transition services agreement (“TSA”) charges, as well as higher cash and noncash stock based 
compensation expense in the current year of $7.0 million, acquisition related costs of $2.7 million for transactions that were 
signed, and spending of $3.0 million for due diligence on potential acquisitions that were not signed. These negative impacts 
were partially offset by lower Spin-Off non-recurring costs of $3.6 million in the current year as compared to 2012. Advertising 
and promotion costs decreased $10.0 million for the Post Foods segment, returning to an amount consistent with historical levels.  
Advertising spending was increased in 2012 to provide advertising support for our overall brand portfolio in line with our strategy 
to stabilize our market share in the ready-to-eat ("RTE") cereal category. Advertising and promotion spending in 2013 for acquired 
businesses was approximately $2.0 million. 

Total amortization expense for the current year was $14.6 million compared to $12.6 million last year.  The increase is due 

to amortization recorded in the current year related to the acquired intangible assets of Attune Foods and PNC.

Operating profit as a percentage of net sales decreased to 10.4% from 14.5%. This decrease was driven by lower gross 
margins and increased amortization expense, partially offset by slightly lower SG&A expenses as a percentage of net sales, all 
of which are described above. In addition to the items previously discussed, operating profit was negatively impacted by $3.8 
million of restructuring expenses related to the closure of our Modesto, California facility as well as an impairment charge of 
$2.9 million related to our Post Shredded Wheat and Post brand trademarks.

Fiscal 2012 compared to 2011

Gross profit margins decreased by 1.9 percentage points in 2012 compared to 2011. Gross profit margin declines were driven 
by $26.5 million of higher raw material costs (primarily grains and sugar) and $7.4 million of unfavorable other manufacturing 
costs primarily driven by unfavorable fixed cost absorption due to lower production volumes and $3.3 million of higher freight 
costs.  

SG&A as a percentage of net sales increased by 3.9 percentage points. SG&A was negatively impacted by $12.5 million of 
costs incurred to effect the separation of Post from Ralcorp and to begin transitioning Post to stand-alone processes and procedures 
during the fiscal year 2012. Excluding the effect of these costs, SG&A as a percentage of net sales increased from 24.7% in 2011 
to 27.3% in 2012. This increase was driven by $9.1 million of increased advertising and promotion costs to provide advertising 
support for our overall brand portfolio in line with our strategy to stabilize our market share in the RTE cereal category. The 
remaining increase was driven by incremental holding company costs and higher operating company overhead for the new direct 
sales force and higher bonus costs partially offset by lower warehousing and broker expense.

Operating profit as a percentage of net sales increased to 14.5% from negative 38.1%. Excluding the impact of the prior year 
impairment charge of $566.5 million, operating profit margin decreased from 20.4% to 14.5%. See Notes 2 and 6 in the “Notes 
to Consolidated Financial Statements” for further information regarding the impairment charge. This decrease was primarily 
driven by lower sales and margin compression in the current year and due to increases in SG&A as previously described.

Restructuring Costs

In April 2013, we announced management’s decision to close our manufacturing facility located in Modesto, California as 
part of a cost savings and capacity rationalization effort. The transfer of production capabilities and closure of the plant is expected 
to be completed by September 2014. During the year ended September 30, 2013, we incurred approximately $13.4 million of 
expenses related to the plant closing. This includes $9.6 million of accelerated depreciation on plant assets recorded in “Cost of 
goods  sold”  and  approximately  $3.8  million  of  employee  termination  benefits  recorded  as  “Restructuring  expense.”  Upon 
completion of the transfer and start-up of production to other facilities, we expect to achieve net pretax annual cash manufacturing 
cost savings of approximately $14.0 million.

Acquisition Related Costs

During the year ended September 30, 2013, we incurred approximately $2.7 million of expenses, recorded as “Selling, general 
and administrative expenses,” primarily attributable to professional service fees related to fiscal 2013 acquisitions of substantially 
all of the assets of Attune Foods, Inc., certain assets of Hearthside Food Solutions, and PNC as well as the announced acquisition 

24

of Dakota Growers Pasta Company which is expected to close in January 2014. In addition, we recorded a one-time expense in 
the amount of $1.4 million, recorded as “Cost of goods sold,” related to a step-up adjustment of acquired inventory.

Spin-Off Non-Recurring Costs

In fiscal 2013, 2012 and 2011,  we incurred separation related costs of $8.9 million, $12.5 million and $2.8 million, respectively. 
These costs are primarily related to third party professional service fees to effect the Spin-Off and professional service fees and 
duplicative costs incurred by Post to establish stand-alone processes and systems for activities performed by Ralcorp under the 
TSA. All of the costs described above are reported as a component of “Selling, general and administrative expenses.” For more 
information on our transactions with Ralcorp refer to Note 19 in the “Notes to Consolidated Financial Statements.”

Impairment of Goodwill and Other Intangible Assets

During September 2013, we concluded two indefinite-lived trademarks were impaired and we recorded impairment losses 
of $0.2 million for our Post Shredded Wheat brand and $2.7 million for our Post brand to record these trademarks at their estimated 
current fair values of $25.4 million and $178.4 million, respectively. During fiscal 2011, we recorded non-cash impairment charges 
totaling $566.5 million. These charges consisted of a goodwill impairment of $427.8 million and trademark impairment charges 
of $138.7 million.  For more information, refer to “Critical Accounting Policies and Estimates” as well as Notes 2 and 6 in the 
“Notes to Consolidated Financial Statements”.

Interest Expense

Interest expense increased $25.2 million to $85.5 million for the year ended September 30, 2013 compared to fiscal 2012. 
The increase is driven primarily by the increase in outstanding debt through the issuance of an additional $600.0 million of our 
7.375% Senior Notes (the “Senior Notes”) as well as an increase in our weighted average interest rate. The increase in the weighted 
average interest rate is due to a change in debt mix with the repayment of our lower rate term loan during the year and the 
aforementioned increase in the Senior Notes.  

Interest expense increased $8.8 million to $60.3 million for the year ended September 30, 2012. The increase is driven 
primarily by the increase in outstanding debt through the issuance of $775.0 million of Senior Notes and a $175.0 million term 
loan in connection with our separation from Ralcorp. Prior year interest expense and current year interest expense up to the date 
of  separation  from  Ralcorp  was  related  to  debt  obligations  of  Ralcorp  which  were  assumed  from  Kraft  in  the August  2008 
acquisition  of  Post.  See  Note  14  in  the  “Notes  to  Consolidated  Financial  Statements”  and  below  in  “Liquidity  and  Capital 
Resources” for further discussion of our indebtedness and related interest expense.

Income Taxes

Income tax expense was $7.1 million, which represents an effective income tax rate of 31.8%, for the year ended September 30, 
2013, compared to $30.5 million and an effective income tax rate of 37.9% for the year ended September 30, 2012. The prior 
year effective tax rate was unfavorably impacted by tax expense related to an uncertain tax position of $2.7 which we took on 
our short period tax return for the period starting with the separation from Ralcorp and ending on September 30, 2012. The prior 
year effective income tax rate was also unfavorably impacted by $4.6 million of non-deductible outside service expenses incurred 
to effect the Company’s separation from Ralcorp, which resulted in incremental income tax expense of approximately $1.8 million. 
Excluding the effect of these items, our effective tax rate for the year ended September 30, 2012 would have been approximately 
32.3%.

Income tax expense was a benefit of $6.3 million and an effective income tax rate of 1.5% (negative), for the year ended 
September 30, 2011. The 2011 annual effective tax rate was significantly impacted by the nondeductible goodwill impairment 
expense incurred during the fourth quarter of fiscal 2011. Excluding the effect of the goodwill impairment charge and the effect 
of the Domestic Production Activities Deduction (“DPAD”) discussed below,  our effective tax rate for 2011 would have been 
approximately 28.6%.

The effective income tax rates for fiscal years 2013, 2012 and 2011 were all favorably impacted by the effects of the DPAD. 
The DPAD is a U.S. federal deduction of a percentage of taxable income from domestic manufacturing. For all three years, the 
DPAD percentage was 9% of qualifying taxable income.

25

Segment Results

(dollars in millions)
Net Sales
Post Foods
Attune Foods
Active Nutrition
Eliminations
Total

Segment Profit
Post Foods
Attune Foods
Active Nutrition

Segment Profit Margin
Post Foods
Attune Foods
Active Nutrition

Post Foods

Fiscal 2013 compared to 2012

Year Ended September 30,
2012

2011

2013

$

982.8
37.8
13.9
(0.4)
$ 1,034.1

$

168.1
2.5
1.0

$

$

$

958.9
—
—
—
958.9

165.9
—
—

$

$

$

968.2
—
—
—
968.2

206.0
—
—

17%
7%
7%

17%
n/a
n/a

21%
n/a
n/a

Net sales and segment profit for the Post Foods segment for the year ended September 30, 2013 have been impacted by 
higher volumes and lower average net selling prices  compared to the prior year. The decrease in average net selling prices is the 
result of  a continuing shift of mix and package sizes to products with lower average net selling prices and higher trade spending, 
which included higher slotting fees of approximately $9.0 million resulting from a higher level of new product introductions in 
the current year. 

Net sales increased 2% to $982.8 million on 5% higher volumes partially offset by a 2% decline in average net selling prices. 
Volume increases have been driven by growth in our Great Grains, Good Morenings, Grape-Nuts, and Post Raisin Bran brands, 
partially offset by declines in our Post Shredded Wheat and Pebbles brands. Honey Bunches of Oats volume was flat in the current 
year as compared to 2012. Additionally, we had meaningful growth from new product offerings associated with private label and 
co-manufacturing agreements. 

Segment profit increased $2.2 million to $168.1 million for the year ended September 30, 2013. The increase was driven by 
volume increases and reduced advertising and promotion spending, partially offset by lower net selling prices and higher raw 
materials costs. 

Fiscal 2012 compared to 2011 

Net sales for the year ended September 30, 2012 decreased $9.3 million or 1% compared to prior year, primarily driven by 
a 3% decline in overall volumes which was only partially offset by higher average gross and net selling prices. For the fiscal 
year, Honey Bunches of Oats and Pebbles volumes were down 2% and 6%, respectively, versus prior year, however, Great Grains 
experienced a year over year volume increase of 10%. 

Segment profit decreased from $206.0 million in 2011 to $165.9 million in 2012. Declines were primarily driven by $26.5 
million of higher raw material costs (primarily grains and sugar) as well as 3% lower overall volumes, $7.4 million of unfavorable 
other manufacturing costs primarily driven by unfavorable fixed absorption due to lower production volumes, and $3.3 million 
of higher freight costs.

Attune Foods

Net sales for the Attune Foods segment were $37.8 million for the year ended September 30, 2013 (including $0.4 million 
of sales to the Post Foods segment). Segment profit of $2.5 million for the year ended September 30, 2013, was negatively 
impacted by acquisition accounting related inventory valuation adjustments of $1.4 million.

26

Active Nutrition

Net sales for the Active Nutrition segment (consisting solely of the results of the current year acquisition of PNC in September 
2013) were $13.9 million for the year ended September 30, 2013. The segment contributed $1.0 million to operating results in 
fiscal 2013.

LIQUIDITY AND CAPITAL RESOURCES

On October 25, 2012 and July 18, 2013, we issued an incremental $250.0 million and $350.0 million, respectively, of aggregate 

principal value of Senior Notes. The Senior Notes were issued at prices of 106% and 105.75% of par value, respectively.

In February 2013, we authorized and issued approximately 2.4 million shares of 3.75% Series B Cumulative Perpetual 
Convertible Preferred Stock. We received net proceeds of $234.0 million after paying fees and expenses of approximately $7.5 
million related to the offering. 

On February 28, 2013, we repaid the outstanding principal and accrued interest on the term loan facility using the proceeds 

from the February 2013 preferred stock offering.

On July 18, 2013, we terminated the revolving credit facility under the Credit Facility dated as of February 3, 2012.

On November 18, 2013, we issued $525.0 million principal value of 6.75% senior notes due in December 2021.

The following table shows cash flow data for fiscal years 2013, 2012 and 2011, which is discussed below.

(dollars in millions)
Cash provided by operating activities
Cash used in investing activities
Cash provided by (used in) financing activities
Effect of exchange rate changes on cash
Net increase (decrease) in cash and cash equivalents

Year Ended September 30,
2012

2011

2013

$

$

119.2
(423.8)
648.8
(0.4)
343.8

$

$

144.0
(30.9)
(57.1)
0.5
56.5

$

$

143.8
(14.9)
(132.1)
0.1
(3.1)

Historically, we have generated and expect to continue to generate positive cash flows from operations, supported by favorable 
operating income margins. We believe our cash on hand, cash flows from operations and our access to capital markets will be 
sufficient to satisfy our future working capital, research and development activities, capital expenditures, pension contributions 
and other financing requirements for the foreseeable future. Our ability to generate positive cash flows from operations is dependent 
on general economic conditions, competitive pressures and other business and risk factors. If we are unable to generate sufficient 
cash flows from operations, or otherwise to comply with the terms of our credit facilities, we may be required to seek additional 
financing alternatives.  There can be no assurance that we would be able to obtain additional financing on terms acceptable to us 
or at all.

Short-term financing needs primarily consist of working capital requirements, interest payments on our Senior Notes and 
dividend  payments  on  our  cumulative  preferred  stock.  Long-term  financing  needs  will  depend  largely  on  potential  growth 
opportunities, including acquisition activity.

Operating Activities

Fiscal 2013 compared to 2012

Cash provided by operating activities for the fiscal year ended September 30, 2013 decreased by $24.8 million compared to 
the fiscal year ended September 30, 2012. The decrease includes incremental cash of $35.1 million provided by the premium 
received on the issuances of our Senior Notes in the current year. After reducing current year operating cash flows for this item, 
the decrease from the prior year period was $59.9 million. This decrease was primarily driven by increased interest payments of 
$42.6 million in fiscal 2013.  In fiscal 2012, prior to our spin-off from Ralcorp, we were not required to cash settle interest expense. 
In addition, working capital changes during the year ended September 30, 2013 were unfavorable by $19.9 million when compared 
to fiscal 2012, primarily as result of the timing of our trade accounts payable and advertising and promotions payments. 

Fiscal 2012 compared to 2011

Cash provided by operating activities for the fiscal year ended September 30, 2012 increased by $0.2 million compared to 
the fiscal year ended September 30, 2011 primarily driven by lower gross profit and increased selling, general and administrative 
costs which were offset by $16.3 million of favorable working capital changes when compared to fiscal 2011, primarily driven 
by the timing of payment on increased advertising and promotional activity in fiscal 2012.

27

Investing Activities

Fiscal 2013 compared to 2012

Cash used in investing activities for fiscal 2013 increased by $392.9 million compared to fiscal 2012. The increase was 
driven by the fiscal 2013 acquisitions of substantially all of the assets of Attune Foods, Inc., certain assets of Hearthside Food 
Solutions and PNC.  Net cash paid for these three acquisitions was $352.9 million. Cash used in investing activities was also 
impacted in the current year by a $37.0 million cash deposit, classified as restricted cash, due upon the signing of the purchase 
agreement for the acquisition of Dakota Growers, announced in September 2013.  

Capital expenditures were $32.8 million and $30.9 million in fiscal years 2013 and 2012, respectively. Expenditures in these 
years included machinery and equipment additions to our Battle Creek, Michigan plant needed to absorb production from our 
Modesto, California facility, as well as expenditures made to build out our stand-alone IT infrastructure in the current year and 
the purchase of our corporate office building and related furniture and fixtures in the prior year.

Fiscal 2012 compared to 2011

Cash used in investing activities for fiscal 2012 increased by $16.0 million compared to fiscal 2011. The increase was driven 
primarily by the purchase of a corporate office building and related furniture and fixtures in the first half of 2012 and an increase 
in general plant maintenance and upgrades.

Financing Activities

Fiscal 2013 compared to 2012

Cash provided by financing activities was $648.8 million for fiscal 2013 compared to cash used of $57.1 million in 2012.  
The increase is primarily driven by proceeds received from the issuance of additional debt of $600.0 million and the net proceeds 
from the issuance of preferred stock of $234.0 million, partially offset by the payment of related debt issuance costs and the 
$170.6 million principal repayment on our term loan during the year ended September 30, 2013. 

Fiscal 2012 compared to 2011

Cash used in financing activities was $57.1 million for fiscal 2012. In connection with our separation from Ralcorp, we 
issued $950.0 million in debt of which $900.0 million was remitted to Ralcorp and approximately $17.7 million was paid as debt 
issuance costs, with the remaining $32.3 million in proceeds retained by the Company. The components of the change in net 
investment of Ralcorp include cash deposits from Post to Ralcorp and cash borrowings received from Ralcorp used to fund 
operations or capital expenditures and allocation for Ralcorp’s corporate expenses prior to our separation from Ralcorp. On 
September 28, 2012, we repurchased 1.75 million shares of our common stock for $53.4 million. Additionally, during fiscal 2012, 
we made $4.4 million in scheduled repayments on our term loan facility. 

Contractual Obligations

In the normal course of business, we enter into contracts and commitments which obligate us to make payments in the future. 
The table below sets forth our significant future obligations by time period as of September 30, 2013. For consideration of the 
table below, “Less Than 1 Year” refers to obligations due between October 1, 2013 and September 30, 2014, “1-3 Years” refers 
to obligations due between October 1, 2014 and September 30, 2016, “3-5 Years” refers to obligations due between October 1, 
2017 and September 30, 2018, and “More Than 5 Years” refer to any obligations due after September 30, 2018.

(dollars in millions)
Debt(a)
Interest on long-term debt(a)
Operating lease obligations(b)
Purchase obligations(c)
Deferred compensation obligations(d)
Benefit obligations(e)
Total

____________

 Total (f)
$ 1,375.0
861.9
18.2
227.6
13.4
99.7
$ 2,595.8

Less Than
1 Year

1-3 Years

3-5 Years

More Than
5 Years

$

— $

— $

101.4
5.0
201.2
3.3
3.8
314.7

$

202.8
7.5
19.4
1.4
10.3
241.4

$

$

— $ 1,375.0
354.9
3.3
—
6.9
73.5
$ 1,813.6

202.8
2.4
7.0
1.8
12.1
226.1

(a) 

(b) 

Excluded from the table above are senior unsecured notes and related interest with an aggregate principal value of $525 million and a 
maturity date of December 1, 2021 which we issued on November 18, 2013.

Operating lease obligations consist of minimum rental payments under noncancelable operating leases, as shown in Note 15 of “Notes 
to Consolidated Financial Statements.” 

28

(c) 

(d) 

(e) 

Purchase obligations are legally binding agreements to purchase goods or services that specify all significant terms, including: fixed or 
minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. 

Deferred compensation obligations have been allocated to time periods based on existing payment plans for terminated employees and 
the estimated timing of distributions to current employees based on age. 

Benefit obligations consist of future payments related to pension and other postretirement benefits as estimated by an actuarial valuation 
and shown in Note 16 of “Notes to Consolidated Financial Statements.”

(f)  We have excluded from the table above $3.6 million for certain provisions of ASC 740 “Income Taxes” associated with liabilities for 

uncertain tax positions due to the uncertainty as to the amount and timing of payment, if any.

INFLATION

Inflationary pressures have had an adverse effect on Post through higher raw material and fuel costs. We believe that inflation 
has not had a material adverse impact on our operations for the years ended September 30, 2013, 2012 and 2011, but could have 
a material impact in the future if inflation rates were to significantly exceed our ability to achieve price increases.

CURRENCY

Certain sales and costs of our Canadian operations were denominated in Canadian dollars. Consequently, profits from this 

business can be impacted by fluctuations in the value of the Canadian dollars relative to U.S. dollars.

OFF-BALANCE SHEET ARRANGEMENTS

As of September 30, 2013, we did not have any material off-balance sheet arrangements that would be reasonably likely to 
have a material impact on our financial position or results of operations. At the time of the separation, we entered into an agreement 
to indemnify Ralcorp from various exposures, including any tax liability that may arise as a result of the separation. See “Risks 
Related to the Separation from Ralcorp” earlier in this document for further discussion.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The  following  discussion  is  presented  pursuant  to  the  United  States  Securities  and  Exchange  Commission’s  Financial 
Reporting Release No. 60, “Cautionary Advice Regarding Disclosure About Critical Accounting Policies.” The policies below 
are both important to the representation of Post’s financial condition and results and require management’s most difficult, subjective 
or complex judgments.

Under generally accepted accounting principles in the United States, we make estimates and assumptions that impact the 
reported amounts of assets, liabilities, revenues, and expenses as well as the disclosure of contingent liabilities. We base estimates 
on past experience and on various other assumptions that are believed to be reasonable under the circumstances. Those estimates 
form the basis for making judgments about carrying values of assets and liabilities that are not readily apparent from other sources. 
Actual results may differ from these estimates under different assumptions or conditions.

Revenue Recognition - Revenue is recognized when title of goods is transferred to the customer, as specified by the shipping 
terms. Net sales reflect gross sales, including amounts billed to customers for shipping and handling, less sales discounts and 
trade allowances (including promotional price buy downs and new item promotional funding). Customer trade allowances are 
generally computed as a percentage of gross sales. Products are generally sold with no right of return except in the case of goods 
which do not meet product specifications or are damaged and related reserves are maintained based on return history. If additional 
rights of return are granted, revenue recognition is deferred. Estimated reductions to revenue for customer incentive offerings 
are based upon customer redemption history.

Inventory - Inventories are generally valued at the lower of average cost (determined on a first-in, first-out basis) or market 
value and have been reduced by an allowance for obsolete product and packaging materials. The estimated allowance is based 
on a review of inventories on hand compared to estimated future usage and sales. If market conditions and actual demands are 
less favorable than projected, additional inventory write-downs may be required.

Long-Lived Assets - We review long-lived assets, including leasehold improvements, property and equipment, and amortized 
intangible assets for impairment whenever events or changes in business circumstances indicate that the carrying amount of the 
assets may not be fully recoverable. Long-lived assets to be disposed of are reported at the lower of the carrying amount or fair 
value less the cost to sell.

Indefinite Lived Assets - Trademarks with indefinite lives are reviewed for impairment during the fourth quarter of each 
fiscal year following the annual forecasting process, or more frequently if facts and circumstances indicate the trademark may 
be  impaired.  In  conjunction  with  this  review,  we  adopted  ASU  2012-02,  “Testing  Indefinite-Lived  Intangible  Assets  for 
Impairment.” In assessing other intangible assets not subject to amortization for impairment, we have the option to perform a 
qualitative assessment to determine whether the existence of events or circumstances leads to a determination that it is more 
likely than not that the fair value of such an intangible asset is less than its carrying amount.  If we determine that it is not more 

29

likely than not that the fair value of such an intangible asset is less than its carrying amount, then we are not required to perform 
any additional tests for assessing intangible assets for impairment. However, if we conclude otherwise or elect not to perform 
the qualitative assessment, then we are required to perform a quantitative impairment test that involves a comparison of the 
estimated fair value of the intangible asset with its carrying value.  If the carrying value of the intangible asset exceeds its fair 
value, an impairment loss is recognized in an amount equal to that excess. 

We elected not to perform a qualitative assessment in 2013 and instead performed a quantitative impairment test, as allowed 
for in ASU 2012-02. The estimated fair value is determined using an income-based approach (the relief-from-royalty method), 
which requires significant assumptions for each brand, including estimates regarding future revenue growth, discount rates, and 
appropriate royalty rates. In our test as of September 30, 2013, we assumed a discount rate of 10% and royalty rates ranging from 
0% to 8.5% based on consideration of several factors for each brand, including profit levels, research of external royalty rates 
by third party experts, and the relative importance of each brand to the Company. Revenue growth assumptions are based on 
historical trends and management’s expectations for future growth by brand. The discount rate was based on a weighted average 
cost of capital utilizing industry market data of similar companies. Based on our assessment, we concluded two indefinite-lived 
trademarks were impaired at September 30, 2013 and we recorded impairment losses of $0.2 million for our Post Shredded Wheat 
brand and $2.7 million for our Post brand to record these trademarks at their estimated current fair values of $25.4 million and 
$178.4 million, respectively. The impairments for these trademarks were the result of a variety of factors including a 100 basis 
point increase in the assumed discount rate compared to the discount rate assumed in the prior year and in the case of Post 
Shredded Wheat, weak current year performance and a corresponding lowering of expected future revenue growth for the brand. 
Our long range plan for Post Shredded Wheat assumes a reduction in the rate of revenue declines for the brand and ultimately 
stabilization of brand revenues.  If we are unable to slow the rate of decline and ultimately stabilize brand revenues, additional 
impairment losses are likely.

The failure in the future to achieve forecasted revenue growth rates, further increases in the discount rate, or a significant 
change in the trademark profitability and corresponding royalty rate assumed could result in the recognition of additional trademark 
impairment  losses. As  of  September  30,  2013,  the  estimated  fair  value  exceeded  book  carrying  value  of  all  indefinite  lived 
trademarks by greater than 10%, with the exception of the two trademarks discussed above and our Great Grains trademark. The 
estimated fair value for the Great Grains trademark only slightly exceeded its book carrying value of $34.4 million. Accordingly, 
a small unfavorable change in any of the assumptions affecting the valuation of our Post Shredded Wheat, Great Grains and Post 
trademarks would likely result in an additional impairment, which could be material to our financial statements.

For fiscal year 2012, we performed a quantitative impairment assessment similar to the fiscal 2013 assessment described 

above.  As of September 30, 2012, we concluded there was no impairment of trademarks with indefinite lives.

In June 2011, a trademark impairment loss of $32.1 million was recognized related to the Post Shredded Wheat and Grape-
Nuts trademarks based on reassessments triggered by the announced separation of Post from Ralcorp. The trademark impairment 
was due to reductions in anticipated future sales as a result of competition, lack of consumer response to advertising and promotions 
for these brands, and further reallocations of advertising and promotion expenditures to higher-return brands. These factors, 
particularly the lower than expected revenues during 2011 and further declines in market share, led us to lower royalty rates for 
both the Post Shredded Wheat and Grape-Nuts brands as well as further reduce future sales growth rates, resulting in a partial 
impairment of both brands.

Based upon a preliminary review of the Post business conducted by the newly appointed Post management team in October 
2011, sales declines in the fourth quarter of fiscal 2011 and continuing into October 2011, and weakness in the branded ready-
to-eat cereal category and the broader economy, management determined that additional strategic steps were needed to stabilize 
the business and the competitive position of its brands. The impact of these steps was a reduction of expected net sales growth 
rates and profitability of certain brands in the near term. Consequently, an additional trademark impairment loss of $106.6 million 
was recognized in the quarter ended September 30, 2011, primarily related to the Honey Bunches of Oats, Post Selects, and Post 
trademarks. 

As  noted  above,  assessing  the  fair  value  of  our  indefinite  lived  trademarks  includes,  among  other  things,  making  key 
assumptions for estimating revenue growth rates and profitability (and corresponding royalty rates) by brand. These assumptions 
are subject to a high degree of judgment and complexity. We make every effort to estimate revenue growth rates and profitability 
by brand as accurately as possible with the information available at the time the forecast is developed. However, changes in the 
assumptions and estimates may affect the estimated fair value of the individual trademark, and could result in additional impairment 
charges in future periods. Factors that have the potential to create variances in the estimated fair value of each trademark include 
but are not limited to (i) fluctuations in forecasted sales volumes, which can be driven by multiple external factors affecting 
demand,  including  macroeconomic  factors,  competitive  dynamics  in  the  ready-to-eat  cereal  category,  changes  in  consumer 
preferences,  and  consumer  responsiveness  to  our  promotional  and  advertising  activities;  (ii) product  costs,  particularly 
commodities such as wheat, corn, rice, sugar, nuts, oats, corrugated packaging and diesel, and other production costs which could 
negatively impact profitability and corresponding royalty rate; and (iii) interest rate fluctuations and the overall impact of these 
changes on the appropriate discount rate.

30

Goodwill - Goodwill represents the excess of the cost of acquired businesses over the fair market value of their identifiable 
net assets. In the fourth quarter of fiscal 2011, we adopted ASU No. 2011-8 “Intangibles — Goodwill and Other (Topic 350): 
Testing Goodwill for Impairment.” We conduct a goodwill impairment qualitative assessment during the fourth quarter of each 
fiscal year following the annual forecasting process, or more frequently if facts and circumstances indicate that goodwill may be 
impaired. The goodwill impairment qualitative assessment requires us to perform an assessment to determine if it is more likely 
than not that the fair value of the business is less than its carrying amount. The qualitative assessment considers various factors, 
including the macroeconomic environment, industry and market specific conditions, financial performance, cost impacts, and 
issues or events specific to the business. If adverse qualitative trends are identified that could negatively impact the fair value of 
the business, we perform a “step one” goodwill impairment test. For fiscal 2013, we determined that our recent history of goodwill 
impairment combined with limited fair value excesses in prior valuations were significant qualitative factors which required us 
to complete the “step one” goodwill impairment test for our Post Foods reporting unit. We also concluded that “step one” goodwill 
impairment tests were warranted for our Attune Foods and Active Nutrition reporting units because of the recency of acquisition 
of those reporting units during the current fiscal year. The “step one” goodwill impairment test requires us to estimate the fair 
value of our reporting units and certain assets and liabilities. The estimated fair values were determined using a combined income 
and market approach with a greater weighting on the income approach (75% of the calculation for Post Foods and Attune Foods 
and 100% of the calculation for Active Nutrition). The income approach is based on discounted future cash flows and requires 
significant assumptions, including estimates regarding future revenue, profitability, and capital requirements. The market approach 
(25% of the calculation for Post Foods and Attune Foods and 0% for Active Nutrition) is based on a market multiple (revenue 
and EBITDA which stands for earnings before interest, income taxes, depreciation, and amortization) and requires an estimate 
of appropriate multiples based on market data.

As of September 30, 2013, we had goodwill balances of $1,366.3 million, $75.1 million and $48.3 million in our Post Foods, 
Attune Foods and Active Nutrition reporting units, respectively. For the calculation of fair value of our reporting units, we used 
the following key assumptions: 

Future revenue growth

Terminal revenue growth rate

Discount rate

EBITDA multiple for market approach:

Fiscal 2014

Fiscal 2015

Revenue multiple for market approach:

Fiscal 2014

Fiscal 2015

Post Foods
2.4% - 9.0%

Attune Foods
3.0% - 4.5%

Active Nutrition
2.9% - 20.5%

3.0%

9.5%

10.2x

9.0x

2.3x

2.1x

3.0%

11.0%

9.0x

8.0x

1.9x

1.8x

3.0%

14.5%

n/a

n/a

n/a

n/a

Revenue growth assumptions (along with profitability and cash flow assumptions) were based on historical trends for the 
reporting units and management's expectations for future growth. The discount rates were based on a weighted average cost of 
capital utilizing industry market data of businesses similar to the reporting units. For the market approach, we used estimated 
EBITDA and revenue multiples as listed in the table above for Post Foods and Attune Foods based on industry market data. For 
the Active Nutrition reporting unit, we did not use the market approach because we concluded that the selected industry market 
data was not consistent with a business with the near term growth expectations of the Active Nutrition reporting unit. An unfavorable 
change in forecasted operating results and cash flows, an increase in discount rates based on changes in cost of capital (interest 
rates, etc.), or a decline in industry market EBITDA and revenue multiples for any of our reporting units may reduce the estimated 
reporting unit fair value below carrying value and would possibly result in the recognition of a goodwill impairment loss.  The 
table below provides sensitivities for certain key variables in our goodwill impairment analysis for each of our reporting units.  
In all cases, the table presents the amount of change in each respective variable, holding all other variables constant, that would 
have resulted in an indication of potential impairment for the respective reporting unit.  Changes equal to or greater than the 
amounts reflected in the table would have resulted in a failure of step one of the test and would have resulted in a step two analysis 
to determine the amount of any impairment.

Discount rate

Revenue growth rate

Revenue multiple

EBITDA multiple

Post Foods

Active Nutrition
Attune Foods
increase 0.90% increase 1.05% increase 0.65%

decrease 0.90% decrease 1.00% decrease 0.70%

decrease 0.45x

decrease 0.30x

decrease 1.75x

decrease 1.30x

n/a

n/a

31

As of September 30, 2012, we performed a "step one" goodwill impairment test using the methodology as described above.  

As of September 30, 2012, we concluded there was no indication of goodwill impairment.

In fiscal 2011, the revised business outlook of our new management team (as described in the discussion of the trademark 
impairment loss for the quarter ended September 30, 2011, above) triggered a “step one” goodwill impairment analysis. Because 
the carrying value was determined to be in excess of its fair value in our step one analysis, we were required to perform “step 
two” of the impairment analysis to determine the amount of goodwill impairment to be recorded. The amount of the impairment 
is calculated by comparing the implied fair value of the goodwill to its carrying amount, which required us to allocate the fair 
value determined in the step one analysis to the individual assets and liabilities of the business. Any remaining fair value would 
represent the implied fair value of goodwill on the testing date. Based on the step two analysis, we recorded a pre-tax, non-cash 
impairment charge of $427.8 million to reduce the carrying value of goodwill.

Pension and Other Postretirement Benefits - Pension assets and liabilities are determined on an actuarial basis and are 
affected by the estimated market-related value of plan assets; estimates of the expected return on plan assets, discount rates, future 
salary increases, and other assumptions inherent in these valuations. We annually review the assumptions underlying the actuarial 
calculations and make changes to these assumptions, based on current market conditions and historical trends, as necessary. 
Differences between the actual return on plan assets and the expected return on plan assets and changes to projected future rates 
of return on plan assets will affect the amount of pension expense or income ultimately recognized. The other postretirement 
benefits liability (partially subsidized retiree health and life insurance) is also determined on an actuarial basis and is affected by 
assumptions including the discount rate and expected trends in healthcare costs. Changes in the discount rate and differences 
between actual and expected healthcare costs will affect the recorded amount of other postretirement benefits expense. For both 
pensions and postretirement benefit calculations, the assumed discount rate is determined by projecting the plans’ expected future 
benefit payments as defined for the projected benefit obligation or accumulated postretirement benefit obligation, discounting 
those expected payments using a theoretical zero-coupon spot yield curve derived from a universe of high-quality (rated AA or 
better by Moody’s Investor Service) corporate bonds as of the measurement date, and solving for the single equivalent discount 
rate that results in the same present value. A 1% decrease in the assumed discount rate (from 5.15% to 4.15% for U.S. pension; 
from 5.21% to 4.21% for U.S. other postretirement benefits; from 4.87% to 3.87% for Canadian pension; and from 5.01% to 
4.01% for Canadian other postretirement benefits) would have increased the recorded benefit obligations at September 30, 2013 
by approximately $7.2 million for pensions and approximately $16.7 million for other postretirement benefits. The expected 
return on plan assets was determined based on historical and expected future returns of the various asset classes, using the target 
allocations of the plans. A 1% decrease in the assumed return on plan assets (from 6.00% to 5.00% for U.S. and from 6.25% to 
5.25% for Canadian) would have increased the net periodic benefit cost for the pension plans by approximately $0.3 million. We 
expect to contribute $6.5 million to the combined pension plans and $1.9 million to our postretirement medical benefit plans in 
fiscal 2014. Contributions beyond 2014 remain uncertain and will significantly depend on changes in actuarial assumptions, 
actual return on plan assets and any legislative or regulatory changes that may affect plan funding requirements. See Note 16 of 
“Notes to Consolidated Financial Statements” for more information about pension and other postretirement benefit assumptions.

Stock-Based Compensation - Stock-based compensation cost is measured at the grant date based on the value of the award 
and is recognized as expense over the vesting period for awards expected to vest. Determining the fair value of share-based 
awards at the grant date requires judgment, including estimating the expected term, expected stock price volatility, risk-free 
interest rate, and expected dividends. In addition, judgment is required in estimating the amount of share-based awards that are 
expected to be forfeited before vesting. For equity awards, the original estimate of the grant date fair value is not subsequently 
revised unless the awards are modified, but the estimate of expected forfeitures is revised throughout the vesting period and the 
cumulative stock-based compensation cost recognized is adjusted accordingly. For liability awards, the fair value is remeasured 
at the end of each reporting period. See Note 17 of “Notes to Consolidated Financial Statements” for more information about 
stock-based compensation and our related estimates.

Income Tax - We estimate income tax expense based on taxes in each jurisdiction. We estimate current tax exposures together 
with temporary differences resulting from differing treatment of items for tax and financial reporting purposes. These temporary 
differences result in deferred tax assets and liabilities. We believe that sufficient income will be generated in the future to realize 
the benefit of most of our deferred tax assets. Where there is not sufficient evidence that such income is likely to be generated, 
we establish a valuation allowance against the related deferred tax assets. We are subject to periodic audits by governmental tax 
authorities of our income tax returns. These audits generally include questions regarding our tax filing positions, including the 
amount  and  timing  of  deductions  and  the  allocation  of  income  among  various  tax  jurisdictions. We  evaluate  our  exposures 
associated with our tax filing positions, including state and local taxes, and record reserves for estimated exposures. 

Based on the provisions of the Tax Allocation Agreement between Post and Ralcorp, Ralcorp retained responsibility for 
income tax liabilities and income tax returns related to all periods prior to the Spin-Off date of February 3, 2012. There are no 
open income tax audits in any of Post’s filing jurisdictions for periods subsequent to the Spin-Off date.  

See Note 7 of “Notes to Consolidated Financial Statements” for more information about estimates affecting income taxes. 

32

See Note 3 of “Notes to Consolidated Financial Statements” for a discussion regarding recently issued accounting standards.

RECENTLY ISSUED ACCOUNTING STANDARDS

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Commodity Price Risk

In the ordinary course of business, we are exposed to commodity price risks relating to the acquisition of raw materials and 
fuels. Prior to the Spin-Off from Ralcorp, we participated in Ralcorp’s derivative financial instrument program. Since the Spin-
Off, we have implemented a stand-alone derivative program, which includes the use of futures contracts, options and swaps, to 
manage certain of these exposures when it is practical to do so. For more information, see Note 12 of “Notes to Consolidated 
Financial Statements.” 

Foreign Currency Risk

We have foreign currency exchange rate risk related to our Canadian entity, whose functional currency is the Canadian dollar.

Interest Rate Risk

As of September 30, 2013 and 2012, we have indebtedness of $1,375.0 million and $775.0 million, respectively, related to 
our Senior Notes. In addition, as of September 2012, we had our senior secured credit facility (the “Credit Facility”) for $350.0 
million which consisted of a $175.0 million term loan, of which $170.6 million was outstanding at September 30, 2012, and an 
unfunded revolving credit facility with $174.5 million of capacity after consideration of $0.5 million of letters of credit outstanding 
at that time. On February 28, 2013, we repaid the outstanding principal and accrued interest on the term loan facility using the 
proceeds  from  a  preferred  stock  offering  completed  in  February  2013  (see  Note  18  of    “Notes  to  Consolidated  Financial 
Statements”). On July 18, 2013, we terminated the revolving credit facility.

The Senior Notes bear fixed rate interest of 7.375% per annum. Interest payments on the Senior Notes are due semi-annually 
each February 15 and August 15, with the first interest payment of $30.5 million paid on August 15, 2012. The maturity date of 
the Senior Notes is February 15, 2022.

Borrowings under the Credit Facility bore interest at LIBOR or a base rate (as defined in the Credit Facility) plus an applicable 
margin ranging from 1.50% to 2.00% for LIBOR-based loans and from 0.50% to 1.00% for base rate-based loans, depending upon 
the Company’s consolidated leverage ratio. Accordingly, borrowings under the Credit Facility were subject to an element of market 
risk from changes in interest rates. At September 30, 2012, the weighted average interest rate on borrowings under the Credit 
Facility was 2.22%. A one percentage point increase or decrease in the interest rate applicable to us would have resulted in a $1 
million increase or decrease in our annual interest expense for every $100 million of floating rate debt we  incurred; however, we 
had no variable rate debt outstanding as of September 30, 2013. See Note 14 of “Notes to Consolidated Financial Statements” for 
additional information.

33

ITEM 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Audited Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm.........................................................................................................
Consolidated Statements of Operations of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2013, 2012 and
2011 ............................................................................................................................................................................................
Consolidated Statements of Comprehensive Income (Loss) of Post Holdings, Inc. for the Fiscal Years Ended September
30, 2013, 2012 and 2011.............................................................................................................................................................
Consolidated Balance Sheets of Post Holdings, Inc. as of September 30, 2013 and 2012 ..........................................................
Consolidated Statements of Cash Flows of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2013, 2012 and
2011 ............................................................................................................................................................................................
Consolidated Statements of Stockholders’ Equity of Post Holdings, Inc. for the Fiscal Years Ended September 30, 2013,
2012 and 2011.............................................................................................................................................................................
Notes to Consolidated Financial Statements of Post Holdings, Inc. ............................................................................................

35

36

37
38

39

40
41

34

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of Post Holdings, Inc. 

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, comprehensive 
income/(loss), stockholders’ equity and cash flows present fairly, in all material respects, the financial position of Post Holdings, 
Inc. and its subsidiaries at September 30, 2013 and 2012, and the results of their operations and their cash flows for each of the 
three years in the period ended September 30, 2013 in conformity with accounting principles generally accepted in the United 
States of America.  Also in our opinion, the Company maintained, in all material respects, effective internal control over financial 
reporting as of September 30, 2013, based on criteria established in Internal Control - Integrated Framework (1992) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  The Company's management is responsible 
for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included in Management's Report on Internal Control Over Financial 
Reporting appearing under Item 9A.  Our responsibility is to express opinions on these financial statements and on the Company's 
internal control over financial reporting based on our audits (which was an integrated audit in 2013). We conducted our audits in 
accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that 
we  plan  and  perform  the  audits  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material 
misstatement and whether effective internal control over financial reporting was maintained in all material respects.  Our audits 
of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall 
financial statement presentation.  Our audit of internal control over financial reporting included obtaining an understanding of 
internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design 
and operating effectiveness of internal control based on the assessed risk.  Our audits also included performing such other procedures 
as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (i) pertain 
to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.   Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As described in Management’s Report on Internal Control Over Financial Reporting, management has excluded Attune Foods, 
Hearthside Food Solutions and Premier Nutrition Corporation from its assessment of internal control over financial reporting as 
of September 30, 2013 because they were acquired by the Company in purchase business combinations during 2013. We have 
also excluded Attune Foods, Hearthside Food Solutions and Premier Nutrition Corporation from our audit of internal control over 
financial  reporting.   Attune  Foods,  Hearthside  Food  Solutions,  and  Premier  Nutrition  Corporation  have  total  assets  and  total 
revenues collectively represent 7% and 5%, respectively, of the related consolidated financial statement amounts as of and for the 
year ended September 30, 2013.  

/s/PricewaterhouseCoopers LLP 
St. Louis, Missouri 
November 27, 2013

35

POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS
(in millions, except per share data)

Year Ended September 30,
2012

Net Sales
Cost of goods sold
Gross Profit

Selling, general and administrative expenses
Amortization of intangible assets
Restructuring expenses
Impairment of goodwill and other intangible assets
Other operating expenses, net
Operating Profit (Loss)

Interest expense
Other (income) expense
Earnings (Loss) before Income Taxes
Income tax provision (benefit)
Net Earnings (Loss)
Preferred stock dividends
Net Earnings (Loss) Available to Common Stockholders

Earnings (Loss) per share:
Basic
Diluted

Weighted-Average Common Shares Outstanding:
Basic
Diluted

$

$

$
$

2013
1,034.1
609.2
424.9

294.4
14.6
3.8
2.9
1.4
107.8

85.5
—
22.3
7.1
15.2
(5.4)
9.8

0.30
0.30

32.7
33.0

$

$

$
$

$

$

$
$

958.9
530.0
428.9

274.5
12.6
—
—
2.7
139.1

60.3
(1.6)
80.4
30.5
49.9
—
49.9

1.45
1.45

34.3
34.5

2011

968.2
516.6
451.6

239.5
12.6
—
566.5
1.6
(368.6)

51.5
10.5
(430.6)
(6.3)
(424.3)
—
(424.3)

(12.33)
(12.33)

34.4
34.4

See accompanying Notes to Consolidated Financial Statements.

36

 
 
 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(in millions)

Net Earnings (Loss)
Pension and postretirement benefit adjustments, net of tax of $(8.2), $12.4
and $3.2, respectively

Foreign currency translation adjustments
Total Comprehensive Income (Loss)

Year Ended September 30,
2012

2011

2013

$

$

15.2

14.4
(2.9)
26.7

$

$

49.9

$

(424.3)

(20.8)
(0.2)
28.9

(5.3)
1.1
(428.5)

$

See accompanying Notes to Consolidated Financial Statements.

37

POST HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS
(in millions, except par value)  

ASSETS

September 30,

2013

2012

Current Assets

Cash and cash equivalents
Restricted cash
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets

Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Deferred income taxes
Other assets

Total Assets

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current Liabilities

Current portion of long-term debt
Accounts payable
Other current liabilities

Total Current Liabilities

Long-term debt
Deferred income taxes
Other liabilities

Total Liabilities

Commitments and Contingencies (See Note 15)

Stockholders’ Equity

Preferred Stock, 3.75% Series B Cumulative Perpetual Convertible, $0.01 par value,
50.0 shares authorized, 2.4 shares issued and outstanding
Common stock, $0.01 par value, 300.0 shares authorized, 32.7 shares outstanding
Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock, at cost, 1.8 shares in each year

Total Stockholders’ Equity
Total Liabilities and Stockholders’ Equity

$

$

$

$

402.0
38.1
83.2
121.9
11.9
11.0
668.1
388.5
1,489.7
898.4
2.4
26.7
3,473.8

—
77.1
68.9
146.0
1,408.6
304.3
116.3
1,975.2

—
0.3
1,517.2
47.6
(13.1)
(53.4)
1,498.6
3,473.8

$

$

$

$

58.2
—
56.5
78.6
1.1
15.3
209.7
405.1
1,366.6
736.0
—
14.9
2,732.3

15.3
50.0
61.1
126.4
930.3
314.9
129.2
1,500.8

—
0.3
1,272.6
36.6
(24.6)
(53.4)
1,231.5
2,732.3

See accompanying Notes to Consolidated Financial Statements.

38

 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)

Cash Flows from Operating Activities
Net earnings (loss)
Adjustments to reconcile net earnings (loss) to net cash flow provided by
operating activities:

Depreciation and amortization
Premium from issuance of long-term debt
Impairment of goodwill and other intangible assets
Non-cash stock-based compensation expense
Deferred income taxes
Other, net
Other changes in current assets and liabilities, net of business acquisitions:

(Increase) decrease in receivables
Decrease (increase) in receivable from Ralcorp
(Increase) decrease in inventories
Decrease (increase) in prepaid expenses and other current assets
Increase (decrease) in accounts payable and other current and non-
current liabilities
Net Cash Provided by Operating Activities

Cash Flows from Investing Activities
Business acquisitions, net of cash acquired
Additions to property
Restricted cash

Net Cash Used in Investing Activities

Cash Flows from Financing Activities
Proceeds from issuance of Senior Notes
Proceeds from issuance of preferred stock, net of issuance costs
Proceeds from issuance of term loan
Payment to Ralcorp
Repayments of long-term debt
Payments of preferred stock dividends
Purchases of treasury stock
Change in net investment of Ralcorp
Payments of debt issuance costs
Changes in intercompany debt
Other, net

Net Cash Provided by (Used in) by Financing Activities

Effect of Exchange Rate Changes on Cash and Cash Equivalents

Net Increase (Decrease) in Cash and Cash Equivalents
Cash and Cash Equivalents, Beginning of Year
Cash and Cash Equivalents, End of Year

$

Year Ended September 30,
2012

2013

2011

$

15.2

$

49.9

$

(424.3)

76.8
35.1
2.9
10.5
(29.1)
0.9

(9.7)
—
(10.8)
6.8

20.6
119.2

(352.9)
(32.8)
(38.1)
(423.8)

600.0
234.0
—
—
(170.6)
(4.2)
—
—
(10.5)
—
0.1
648.8
(0.4)

343.8
58.2
402.0

63.2
—
—
4.5
(2.6)
4.1

(45.9)
41.3
(11.7)
(8.7)

49.9
144.0

—
(30.9)
—
(30.9)

775.0
—
175.0
(900.0)
(4.4)
—
(53.4)
(39.4)
(17.7)
7.8
—
(57.1)
0.5

56.5
1.7
58.2

$

$

58.7
—
566.5
1.7
(69.0)
1.6

55.6
(41.3)
3.7
(1.8)

(7.6)
143.8

—
(14.9)
—
(14.9)

—
—
—
—
—
—
—
(192.3)
—
60.2
—
(132.1)
0.1

(3.1)
4.8
1.7

See accompanying Notes to Consolidated Financial Statements.

39

 
 
POST HOLDINGS, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in millions)

Shares

Common
Stock

Additional
Paid-in
Capital

Net
Investment

Retained
Earnings

Retirement
Benefit
Adjustments,
net of tax

Foreign
Currency
Translation
Adjustments

Treasury
Stock

Total
Stockholders’
Equity

Accumulated Other
Comprehensive Loss

$

(0.1) $

— $

2,061.7

Balance as of September 30, 2010

— $

— $

— $ 2,061.1

$

— $

Net loss

Net change in retirement benefits
Foreign currency translation
adjustments
Net transfer to Ralcorp

—

—

—

—

—

—

—

—

—

—

—

—

(424.3)

—

—

(198.5)

—

—

—

—

0.7

—

(5.3)

—

—

Balance as of September 30, 2011

— $

— $

— $ 1,438.3

$

— $

(4.6) $

Net earnings

Separation related adjustments
Reclassification of net investment
to additional paid-in capital
Issuance of common stock at Spin-
Off

Stock-based compensation expense

Purchase of treasury stock

Net change in retirement benefits

Foreign currency translation
adjustments

—

—

—

34.4

—

(1.7)

—

—

Balance as of September 30, 2012

32.7

$

Net earnings

Preferred stock dividends declared

Issuance of preferred stock

Activity under stock and deferred
compensation plans

Stock-based compensation expense

Net change in retirement benefits
Foreign currency translation
adjustments
Balance as of September 30, 2013

—

—

—

—

—

—

—

32.7

$

—

—

—

0.3

—

—

—

—

0.3

—

—

—

—

—

—

—

0.3

—

—

13.3

(182.8)

1,268.8

(1,268.8)

(0.3)

4.1

—

—

—

—

—

—

—

—

$ 1,272.6

$

— $

—

—

234.0

0.1

10.5

—

—

—

—

—

—

—

—

—

36.6

—

—

—

—

—

—

—

36.6

15.2

(4.2)

—

—

—

—

—

—

(7.2)

—

—

—

—

(13.6)

—

$

(25.4) $

—

—

—

—

—

14.4

—

—

—

1.1

—

1.0

—

(1.0)

—

—

—

—

—

0.8

0.8

—

—

—

—

—

—

(2.9)

—

—

—

—

(424.3)

(5.3)

1.1

(198.5)

$

— $

1,434.7

—

—

—

—

—

(53.4)

—

—

49.9

(191.0)

—

—

4.1

(53.4)

(13.6)

0.8

$ (53.4) $

1,231.5

—

—

—

—

—

—

—

15.2

(4.2)

234.0

0.1

10.5

14.4

(2.9)

$ 1,517.2

$

— $

47.6

$

(11.0) $

(2.1) $ (53.4) $

1,498.6

See accompanying Notes to Consolidated Financial Statements.

40

 
POST HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(dollars in millions, except share data or where indicated otherwise)

NOTE 1 — BACKGROUND

Post Holdings, Inc. (“Post” or the “Company”) is a manufacturer, marketer and distributor of branded and private label ready-
to-eat  cereals,  snacks  and  active  nutrition  products  in  the  United States  and  Canada.  Most  of  the  Company’s  products  are 
manufactured through a flexible production platform consisting of five primary facilities, four of which are owned by Post, and 
sold through a variety of channels such as grocery stores, mass merchandisers, club stores and drug stores.  Post operates in three 
reportable segments: Post Foods, Attune Foods and Active Nutrition. The Post Foods segment predominately includes the Post 
branded ready-to-eat cereal business. The Attune Foods segment manufactures and distributes premium natural organic cereals 
and snacks and is comprised of the businesses of Attune Foods, Inc., which we acquired substantially all of the assets of in December 
2012, and certain assets of the Hearthside Food Solutions private label and branded businesses, which we acquired in May 2013. 
The Active Nutrition segment includes the business of Premier Nutrition Corporation (“PNC”), which we acquired in September 
2013. The Active Nutrition segment manufactures and sells high protein shakes and bars as well as nutritional supplements. Post’s 
portfolio of brands includes diverse offerings such as Honey Bunches of Oats®, Pebbles™, Post Selects®, Great Grains®, Spoon 
Size® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb®,  Attune®, Uncle Sam®, Erewhon®, Golden Temple™, 
Peace Cereal®, Sweet Home Farm®, Willamette Valley Granola Company™, Premier Protein® and Joint Juice®. 

Post Foods’ products are manufactured at four facilities located in Battle Creek, Michigan; Jonesboro, Arkansas; Modesto, 
California; and Niagara Falls, Ontario.  Attune Foods’ products are primarily manufactured at a facility located in Eugene, Oregon, 
and Premier Nutrition Corporation’s products are manufactured under third-party co-manufacturing agreements. Refer to Note 3 
for details regarding the announced closure of the Modesto, California facility.

On February 3, 2012, Post completed its legal separation from Ralcorp Holdings, Inc. (“Ralcorp”) via a tax free spin-off (the 
“Spin-Off”). In the Spin-Off, Ralcorp shareholders of record on January 30, 2012, the record date for the distribution, received 
one share of Post common stock for every two shares of Ralcorp common stock held; additionally Ralcorp retained approximately 
6.8 million unregistered shares of Post common stock. At the time of distribution Ralcorp entered into a series of  third party 
financing arrangements that effectively resulted in the contribution of its net investment in Post in exchange for the aforementioned 
6.8 million shares of Post common stock and a $900.0 cash distribution which was funded through the incurrence of long-term 
debt by Post (see Note 14). Prior to Ralcorp’s contribution of its net investment, the net investment balance decreased due to 
separation related adjustments in the net amount of $182.8 primarily due to differences between the $900.0 cash distribution to 
Ralcorp compared to the settlement of intercompany debt of $784.5 and equity investment in partnership of $60.2 (see Note 21) 
that did not transfer to Post in connection with the Spin-Off.

On February 6, 2012, Post common stock began regular trading on the New York Stock Exchange under the ticker symbol 

“POST” as an independent, public company.

Unless otherwise stated or the context otherwise indicates, all references in this Form 10-K to “Post,” “the Company,” “us,” 
“our” or “we” mean Post Holdings, Inc. and its consolidated subsidiaries, and for periods prior to the Spin-Off from Ralcorp, the 
Branded Cereal Business of Ralcorp.  

NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation — The consolidated financial statements include the operations of Post Holdings, Inc. and its 
wholly-owned subsidiaries. All intercompany transactions have been eliminated. As described in Note 1, for periods prior to the 
Spin-Off, these consolidated financial statements include the combined results of Post Foods, LLC and Post Foods Canada Corp., 
which comprised the operations of the Company prior to the Spin-Off. Transactions between the Company and Ralcorp are included 
in these financial statements.

Use of Estimates and Allocations — The consolidated financial statements of the Company are prepared in conformity with 
accounting principles generally accepted in the United States of America, which require certain elections as to accounting policy, 
estimates and assumptions that affect the reported amounts of assets, liabilities, the disclosure of contingent liabilities at the dates 
of the financial statements and the reported amount of net revenues and expenses during the reporting periods. Significant accounting 
policy elections, estimates and assumptions include, among others, pension and benefit plan assumptions, valuation assumptions 
of goodwill and other intangible assets, marketing programs and income taxes. Actual results could differ from those estimates.

Throughout the reported periods prior to the Spin-Off covered by these financial statements, operations of the Company were 
conducted  and  accounted  for  as  a  reportable  segment  within  the  consolidated  financial  statements  of  Ralcorp. The  financial 
statements have been derived from Ralcorp’s historical accounting records and reflect significant allocations of direct costs and 
expenses  (see  Note 19). All  of  the  allocations  and  estimates  in  these  financial  statements  are  based  upon  assumptions  that 

41

management of the Company believe are reasonable. The financial statements for periods prior to the Spin-Off do not necessarily 
represent the financial position or results of operations of the Company had it been operated as a separate independent entity.

Cash Equivalents include all highly liquid investments with original maturities of less than three months.

Restricted Cash includes a $37.0 deposit with a third party escrow agent in connection with our announced acquisition of 
Dakota Growers Pasta Company.  The deposit will be credited against the purchase price if the transaction closes.  Restricted cash 
also includes a $1.1 cash deposit which serves as collateral for our high deductible workers’ compensation insurance program.

Receivables  are  reported  at  net  realizable  value. This  value  includes  appropriate  allowances  for  doubtful  accounts,  cash 
discounts, and other amounts which the Company does not ultimately expect to collect. The Company determines its allowance 
for doubtful accounts based on historical losses and the economic status of, and its relationship with, its customers, especially 
those identified as “at risk.” A receivable is considered past due if payments have not been received within the agreed upon invoice 
terms. Receivables are written off against the allowance when the customer files for bankruptcy protection or is otherwise deemed 
to be uncollectible based upon the Company’s evaluation of the customer’s solvency. 

Inventories are generally valued at the lower of average cost (determined on a first-in, first-out basis) or market. Reported 
amounts have been reduced by an allowance for obsolete product and packaging materials based on a review of inventories on 
hand compared to estimated future usage and sales.

Property is recorded at cost, and depreciation expense is generally provided on a straight-line basis over the estimated useful 
lives of the properties. Estimated useful lives range from 1 to 20 years for machinery and equipment and 12 to 30 years for buildings 
and leasehold improvements. Total depreciation expense was $62.2, $50.6 and $46.1 in fiscal 2013, 2012 and 2011, respectively.  
Any gains and losses incurred on the sale or disposal of assets are included in "Other operating expenses." Repair and maintenance 
costs incurred in connection with planned major maintenance activities are accounted for under the direct expensing method. 
Property consisted of: 

Land and land improvements
Buildings and leasehold improvements
Machinery and equipment
Software
Construction in progress

Accumulated depreciation

September 30,

2013

2012

$

$

13.0
139.9
436.7
28.4
22.5
640.5
(252.0)
388.5

$

$

13.0
135.3
410.3
21.9
19.0
599.5
(194.4)
405.1

Other Intangible Assets consist primarily of customer relationships and trademarks/brands acquired in business combinations. 
Amortization expense related to intangible assets, which is provided on a straight-line basis over the estimated useful lives of the 
assets, was $14.6, $12.6, and $12.6 in fiscal 2013, 2012 and 2011, respectively. For the intangible assets recorded as of September 30, 
2013, amortization expense of $22.8, $22.6, $22.0, $22.0, and $22.0 is scheduled for fiscal 2014, 2015, 2016, 2017 and 2018, 
respectively. Other intangible assets consisted of: 

Subject to amortization:

Customer relationships
Trademarks/brands
Other

Not subject to amortization:

Trademarks/brands

Carrying
Amount

September 30, 2013
Accum.
Amort.

Net
Amount

Carrying
Amount

September 30, 2012
Accum.
Amort.

Net
Amount

$

$

$

258.6
161.5
4.7
424.8

(41.0) $
(25.8)
(0.3)
(67.1)

217.6
135.7
4.4
357.7

540.7
965.5

$

—
(67.1) $

540.7
898.4

$

$

$

153.9
91.0
—
244.9

(32.1) $
(20.4)
—
(52.5)

121.8
70.6
—
192.4

543.6
788.5

$

—
(52.5) $

543.6
736.0

Recoverability of Assets — The Company continually evaluates whether events or circumstances have occurred which might 
impair the recoverability of the carrying value of its assets, including property, identifiable intangibles and goodwill. Trademarks 
with indefinite lives are reviewed for impairment during the fourth quarter of each fiscal year following the annual forecasting 
process, or more frequently if facts and circumstances indicate the trademark may be impaired. The trademark impairment tests 

42

require us to estimate the fair value of the trademark and compare it to its carrying value. The estimated fair value is determined 
using an income-based approach (the relief-from-royalty method), which requires significant assumptions for each brand, including 
estimates  regarding  future  revenue  growth,  discount  rates,  and  appropriate  royalty  rates. Assumptions  are  determined  after 
consideration of several factors for each brand, including profit levels, research of external royalty rates by third party experts and 
the relative importance of each brand to the Company. Revenue growth assumptions are based on historical trends and management’s 
expectations for future growth by brand. The discount rate is based on a weighted average cost of capital utilizing industry market 
data of similar companies. 

 In addition, definite-lived assets and indefinite-lived intangible assets are reassessed as needed when information becomes 
available that is believed to negatively impact the fair market value of an asset. In general, an asset is deemed impaired and written 
down to its fair value if estimated related future cash flows are less than its carrying amount. 

In September 2013, the Company concluded two indefinite-lived trademarks were impaired and recorded impairment losses 
of $0.2 for the Post Shredded Wheat brand and $2.7 for the Post brand to record these trademarks at their estimated current fair 
values of $25.4 and $178.4, respectively. Both brands are part of the Post Foods segment. The impairments for these trademarks 
were the result of a variety of factors including a 100 basis point increase in the assumed discount rate compared to the discount 
rate assumed in the prior year and in the case of Post Shredded Wheat, weak current year performance and a corresponding lowering 
of expected future revenue growth for the brand. The Company's long range plan for Post Shredded Wheat assumes a reduction 
in the rate of revenue declines for the brand and ultimately stabilization of brand revenues.  If the Company is unable to slow the 
rate of decline and ultimately stabilize brand revenues, additional impairment losses are likely.

In September 2011, a trademark impairment loss of $106.6 was recognized primarily related to the Honey Bunches of Oats, 
Post Selects, and Post trademarks in the Post Foods segment. Based upon a preliminary review conducted by the Company’s 
management team in October of 2011, sales declines in the fourth quarter of fiscal 2011 and continuing into October 2011, and 
weakness in the branded ready-to-eat cereal category and the broader economy at that time, management determined that additional 
strategic steps were needed to stabilize the business and the competitive position of its brands. The impact of these steps was the 
reduction of expected net sales growth rates and profitability of certain brands in the near term, thereby resulting in the trademark 
impairment. In June 2011, a trademark impairment loss of $32.1 was recognized related to the Post Shredded Wheat and Grape-
Nuts trademarks based on reassessments triggered by the announced separation of the Company from Ralcorp. The trademark 
impairment was due to reductions in anticipated future sales as a result of competition, lack of consumer response to advertising 
and promotions for these brands and further reallocations of advertising and promotion expenditures to higher-return brands. These 
factors, particularly the lower than expected revenues during 2011 and further declines in market share, as well as further reduced 
future sales growth rates, led to lower assumed royalty rates for both the Post Shredded Wheat and Grape-Nuts brands resulting 
in a partial impairment of both brands.

These fair value measurements fell within Level 3 of the fair value hierarchy as described in Note 13. The trademark and 
goodwill impairment losses are reported in “Impairment of goodwill and other intangible assets” on the Consolidated Statement 
of Operations. See Note 6 for information about goodwill impairments.

Investments — The Company funds a portion of its deferred compensation liability by investing in certain mutual funds in 
the same amounts as selected by the participating employees. Because management’s intent is to invest in a manner that matches 
the deferral options chosen by the participants and those participants can elect to transfer amounts in or out of each of the designated 
deferral options at any time, these investments have been classified as trading assets and are stated at fair value in “Other Assets” (see 
Note 13).  Both  realized  and  unrealized  gains  and  losses  on  these  assets  are  included  in  “Selling,  general  and  administrative 
expenses” and offset the related change in the deferred compensation liability.

Stockholders’ Equity — For periods prior to the Spin-Off, the net investment of Ralcorp in the Consolidated Balance Sheets 
represents Ralcorp’s historical investment in Post in excess of its accumulated net income after taxes and the net effect of the 
transactions with and allocations from Ralcorp. For the period subsequent to the Spin-Off, Stockholders’ Equity represents the 
initial investment contribution from Ralcorp, the par value of our common stock net of treasury stock at cost, accumulated other 
comprehensive loss and retained earnings. See Note 1 for additional information. Accumulated other comprehensive loss included 
foreign currency translation adjustments of $(2.1), $0.8 and $1.0 as of September 30, 2013, 2012 and 2011, respectively, as well 
as amounts related to postretirement benefit plans as presented in Note 16.

Revenue is recognized when title of goods is transferred to the customer, as specified by the shipping terms. Net sales reflect 
gross sales, including amounts billed to customers for shipping and handling, less sales discounts and trade allowances (including 
promotional  price  buy  downs  and  new  item  promotional  funding).  Customer  trade  allowances  are  generally  computed  as  a 
percentage of gross sales. Products are generally sold with no right of return except in the case of goods which do not meet product 
specifications or are damaged, and related reserves are maintained based on return history. If additional rights of return are granted, 
revenue  recognition  is  deferred.  Estimated  reductions  to  revenue  for  customer  incentive  offerings  are  based  upon  customer 
redemption history.

43

Cost of Products Sold includes, among other things, inbound and outbound freight costs and depreciation expense related to 
assets used in production, while storage and other warehousing costs are included in “Selling, general, and administrative expenses.” 
Storage and other warehousing costs totaled $41.5, $40.6 and $45.3 in fiscal 2013, 2012 and 2011, respectively.

Advertising costs are expensed as incurred except for costs of producing media advertising such as television commercials 
or magazine advertisements, which are deferred until the first time the advertising takes place. The amount reported as assets on 
the balance sheet was insignificant as of September 30, 2013 and 2012.

Stock-based Compensation — The Company recognizes the cost of employee services received in exchange for awards of 
equity instruments based on the grant-date fair value of equity awards and the fair market value at each quarterly reporting date 
for liability awards. That cost is recognized over the period during which an employee is required to provide service in exchange 
for  the  award —  the  requisite  service  period  (usually  the  vesting  period).  See  Note 17  for  disclosures  related  to  stock-based 
compensation.

Income Tax Expense is estimated based on income taxes in each jurisdiction and includes the effects of both current tax 
exposures and the temporary differences resulting from differing treatment of items for tax and financial reporting purposes. These 
temporary differences result in deferred tax assets and liabilities. A valuation allowance would be established against the related 
deferred tax assets to the extent that it is not more likely than not that the future benefits will be realized. Reserves are recorded 
for estimated exposures associated with the Company’s tax filing positions, which are subject to periodic audits by governmental 
taxing authorities. Interest due to an underpayment of income taxes is classified as income taxes. The Company considers the 
undistributed earnings of its foreign subsidiaries to be permanently invested. Since its formation in connection with the Spin-Off,  
the Company's Canadian subsidiary, currently the Company's only foreign subsidiary, has not generated cumulative undistributed 
earnings. No U.S. taxes have been provided in relation to the Company's investment in its foreign subsidiary. See Note 7 for 
disclosures related to income taxes.

NOTE 3 — RECENTLY ISSUED ACCOUNTING STANDARDS

In  December  2011,  the  Financial Accounting  Standards  Board  (“FASB”)  issued Accounting  Standards  Update  (“ASU”) 
2011-11, “Disclosures about Offsetting Assets and Liabilities” which provides new requirements for disclosures about instruments 
and transactions eligible for offset in the statement of financial position, as well as instruments and transactions subject to an 
agreement similar to a master netting arrangement. In addition, the standard requires disclosure of collateral received and posted 
in connection with master netting agreements or similar arrangements. The amendments in this update are effective for annual 
reporting periods beginning on or after January 1, 2013 (i.e., Post’s financial statements for the year ending September 30, 2014), 
and interim periods within those annual periods. The adoption of this update is not expected to have a material effect on Post’s 
financial position, results of operations or cash flows.

In July 2012, the FASB issued ASU 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment.” ASU 2012-02 
allows an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible 
asset is impaired as a basis for determining whether it is necessary to perform a quantitative impairment test. The Company adopted 
this amendment as of September 30, 2013. Because the measurement of a potential impairment loss has not changed, the amended 
standards did not have an effect on the Company’s financial position, results of operations or cash flows. 

On  January 31, 2013,  the FASB  issued ASU  2013-01, “Clarifying the Scope  of Disclosures  about Offsetting Assets and 
Liabilities,”  which  provides  scope  clarifications  related  to  the  previously  issued ASU  2011-11.  These ASU’s  provide  new 
requirements for disclosures about instruments and transactions eligible for offset in the statement of financial position, as well 
as instruments and transactions subject to an agreement similar to a master netting arrangement. The amendments in these updates 
are effective for annual reporting periods beginning on or after January 1, 2013 (i.e., Post’s financial statements for the year ending 
September 30, 2014), and interim periods within those annual periods. The adoption of this update is not expected to have a 
material effect on Post’s financial position, results of operations or cash flows.

On  February  5,  2013,  the  FASB  issued  ASU  2013-02,  “Reporting  Amounts  Reclassified  out  of  Accumulated  Other 
Comprehensive Income,” which requires additional disclosure of amounts recorded in Accumulated Other Comprehensive Income 
and  amounts  that  are  reclassified  from Accumulated  Other  Comprehensive  Income.  This  update  is  effective  for  fiscal  years 
beginning after December 15, 2012 (i.e., Post’s financial statements for the year ending September 30, 2014), and interim periods 
within those annual periods. The adoption of this update is not expected to have a material effect on Post’s financial position, 
results of operations or cash flows.

NOTE 4 — RESTRUCTURING

In April 2013, the Company announced management’s decision to close its plant located in Modesto, California as part of a 
cost savings and capacity rationalization effort. The transfer of production capabilities and closure of the plant is expected to be 
completed by September 2014.  

44

Amounts related to the plant closure are shown in the following table. Costs are recognized in “Restructuring expenses” in 
the statements of operations with the exception of accelerated depreciation expense which is included in “Cost of goods sold.” 
These expenses are not included in the measure of segment performance for any segment (see Note 20). The Company has a 
liability of  $2.1 related to accrued employee severance at September 30, 2013. The Company recorded $1.7 of expense related 
to a pension curtailment comprised of an increase to the pension liability of $1.6 and a reclassification of $0.1 from accumulated 
other comprehensive loss to expense.

Employee severance

Pension curtailment

Accelerated depreciation

Year Ended
September 30,
2013

Cumulative
Incurred to
Date

Remaining
Expense
Expected to be
Incurred

$

$

$

2.1

1.7

9.6

$

2.1

1.7

9.6

13.4

$

13.4

$

1.4

—

8.5

9.9

NOTE 5 — BUSINESS COMBINATIONS

On December 31, 2012, Post Foods, LLC, a subsidiary of the Company, purchased substantially all of the assets of Attune 
Foods, Inc. (“Attune”), a marketer and distributor of branded premium healthy and organic cereals and snacks  for approximately 
$9.2 of cash.

On May 28, 2013, the Company completed its acquisition of certain assets of the branded and private label cereal, granola 
and snacks business of Hearthside Food Solutions (“Hearthside”) for approximately $159.9 of cash. The transaction included the 
purchase of the Hearthside brands: Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company, 
as well as Hearthside’s private label granola business. Both the private label and the acquired brands are sold predominantly 
through the natural and health channels. The Company combined this business with the Attune business to form the Attune Foods 
reporting segment (see Note 20), accordingly, the preliminary combined goodwill amount of $75.1 is attributable to the Attune 
Foods segment. Based upon the finalized purchase price allocation for the Attune acquisition and the preliminary purchase price 
allocation  for  the  Hearthside  acquisition,  the  Company  has  recorded  $51.5  of  customer  relationships  to  be  amortized  over  a 
weighted-average period of 19 years, $14.2 to trademarks/brands to be amortized over a weighted-average period of 24 years, and 
$1.6 to other intangible assets to be amortized over a weighted-average period of 2 years. 

On September 3, 2013, the Company completed its acquisition of Premier Nutrition Corporation (“PNC”), which was effective 
September 1, 2013, for approximately $185.9 of cash. PNC is a rapidly growing marketer and distributor of premium protein 
beverages and foods under its Premier Protein brand and nutritional supplements under its Joint Juice brand. PNC is reported in 
Post’s Active Nutrition segment (see Note 20). Based upon the preliminary purchase price allocation, the Company has recorded 
$53.2 of customer relationships to be amortized over a weighted-average period of 19 years, $56.3 to trademarks/brands to be 
amortized over a weighted-average period of 20 years, and $3.1 to other intangible assets to be amortized over a weighted-average 
period of 5 years. 

Each of the acquisitions was accounted for using the acquisition method of accounting, whereby the results of operations of 
each are included in the financial statements from the date of acquisition. The respective purchase prices were allocated to acquired 
assets and liabilities based on their estimated fair values at the date of acquisition, and any excess was allocated to goodwill, as 
shown in the following table. Goodwill represents the value the Company expects to achieve through the implementation of 
operational synergies and the expansion of the business into new growing segments of the industry. The Company expects that 
the final fair value of goodwill will be fully deductible for U.S. income tax purposes for the Attune and Hearthside acquisitions.  
The goodwill generated by Post’s acquisition of PNC will not be tax deductible for U.S. income tax purposes, however, certain 
goodwill generated by PNC business combinations in periods prior to Post’s acquisition transferred to Post and is expected to be 
tax deductible.  

Certain estimated values, including goodwill, intangible assets and deferred taxes, are not yet finalized pending the final 
settlement of the purchase price and purchase price allocations and are subject to change once additional information is obtained.

45

Cash and cash equivalents

Receivables

Inventories

Deferred income taxes

Prepaid expenses and other current assets

Property

Goodwill

Other intangible assets

Accounts payable

Other current liabilities

Deferred income taxes

Other liabilities

Total acquisition cost

Attune

Hearthside

PNC

$

— $

— $

0.5

2.6

—

0.1

0.1

3.6

3.8
(1.3)
(0.2)
—

—

9.2

$

5.5

6.3

—

0.2

15.6

71.5

63.5
(2.1)
(0.3)
(0.3)
—

$

159.9

$

2.1

11.3

23.9

5.7

2.8

0.7

48.3

112.6
(15.6)
(2.4)
(2.8)
(0.7)
185.9

The following unaudited pro forma information presents a summary of the combined results of operations of the Company 
and the aggregate results of Attune, Hearthside and PNC for the periods presented as if the acquisitions had occurred on October 1, 
2011, along with certain pro forma adjustments. These pro forma adjustments give effect to the amortization of certain definite-
lived intangible assets, adjusted depreciation based upon fair value of assets acquired, interest expense related to the financing of 
the business combinations, and related income taxes. The pro forma results for the year ended September 30, 2012 include non-
recurring expense adjustments of $1.4 related to the step up value of acquired inventory and $2.2 of transaction costs. The following 
unaudited pro forma information has been prepared for comparative purposes only and is not necessarily indicative of the results 
of operations as they would have been had the acquisition occurred on the assumed date, nor is it necessarily an indication of 
future operating results. 

Pro forma net sales
Pro forma net earnings available to common stockholders
Pro forma basic earnings per share
Pro forma diluted earnings per share

NOTE 6 — GOODWILL

2013
$ 1,211.9
8.5
$
0.26
$
0.26
$

2012
$ 1,143.6
42.3
$
1.23
$
1.23
$

The changes in the carrying amount of goodwill by segment are noted in the following table. 

Balance, September 30, 2011
Goodwill (gross)
Accumulated impairment losses
Goodwill (net)

Currency translation adjustment

Balance, September 30, 2012
Goodwill (gross)
Accumulated impairment losses
Goodwill (net)

Goodwill acquired
Currency translation adjustment

Balance, September 30, 2013
Goodwill (gross)
Accumulated impairment losses
Goodwill (net)

Post Foods

Attune Foods

Active Nutrition

Total

$

$

$

$

$

$

1,794.0
(427.8)
1,366.2
0.4

1,794.4
(427.8)
1,366.6
—
(0.3)

1,794.1
(427.8)
1,366.3

$

$

$

$

$

$

— $
—
— $
—

— $
—
— $

75.1
—

75.1
—
75.1

$

$

— $
—
— $
—

— $
—
— $

48.3
—

48.3
—
48.3

$

$

1,794.0
(427.8)
1,366.2
0.4

1,794.4
(427.8)
1,366.6
123.4
(0.3)

1,917.5
(427.8)
1,489.7

Goodwill represents the excess of the cost of acquired businesses over the fair market value of their identifiable net assets. 
The Company conducts a goodwill impairment qualitative assessment during the fourth quarter of each fiscal year following the 

46

annual forecasting process, or more frequently if facts and circumstances indicate that goodwill may be impaired. The goodwill 
impairment qualitative assessment requires an assessment to determine if it is more likely than not that the fair value of the business 
is less than its carrying amount. If adverse qualitative trends are identified that could negatively impact the fair value of the business, 
a “step one” goodwill impairment test is performed. For fiscal 2013, the Company determined that the recency of the fiscal 2011 
goodwill  impairment  was  a  significant  qualitative  factor  which  required  the  Company  to  complete  the  “step  one”  goodwill 
impairment test. The “step one” goodwill impairment test requires an estimate of the fair value of the business and certain assets 
and liabilities. The estimated fair value is determined using a combined income and market approach with a greater weighting on 
the income approach (75% of the calculation for Post Foods and Attune Foods and 100% of the calculation for Active Nutrition). 
The income approach is based on discounted future cash flows and requires significant assumptions, including estimates regarding 
future revenue, profitability, and capital requirements. The market approach (25% of the calculation for Post Foods and Attune 
Foods and 0% for Active Nutrition) is based on a market multiple (revenue and EBITDA which stands for earnings before interest, 
income taxes, depreciation, and amortization) and requires an estimate of appropriate multiples based on market data.

For the year ended September 30, 2013, the Company conducted an impairment review and concluded that there was no 

impairment as of September 30, 2013.

During the fourth fiscal quarter of 2011, the Company conducted an impairment test. In late September and October 2011, 
the Company’s management team conducted an extensive business review. Based upon this review, sales declines in the fourth 
quarter of fiscal 2011 and continuing into October 2011, and weakness in the branded ready-to-eat cereal category and the broader 
economy at that time, the Company’s management determined that additional strategic steps were needed to stabilize the business 
and the competitive position of its brands. As a result of the revised business outlook, a “step one” goodwill impairment analysis 
was performed. Because the Company’s carrying value was determined to be in excess of its fair value in the step one analysis, 
the Company performed “step two” of the impairment analysis to determine the amount of goodwill impairment to be recorded. 
The amount of the impairment was calculated by comparing the implied fair value of the goodwill to its carrying amount, which 
required the allocation of the fair value determined in the step one analysis to the individual assets and liabilities of the business. 
The remaining fair value represented the implied fair value of goodwill on the testing date. Based on the step two analysis, the 
Company recorded a pre-tax, non-cash impairment charge of $427.8 to reduce the carrying value of goodwill to its estimated fair 
value. Estimated fair values and the identifiable net assets were determined based on the results of a combination of valuation 
techniques including EBITDA and revenue multiples and expected present value of future cash flows using forecasts based on 
the additional strategic steps that Company management determined were necessary for the business.

These fair value measurements fell within Level 3 of the fair value hierarchy as described in Note 13. The goodwill impairment 
losses are aggregated with trademark impairment losses in “Impairment of goodwill and other intangible assets” in the Consolidated 
Statement of Operations.

NOTE 7 — INCOME TAXES

The provision (benefit) for income taxes consisted of the following:

Year Ended September 30,
2012

2011

2013

Current:

Federal
State
Foreign

Deferred:
Federal
State
Foreign

Income tax provision (benefit)

$

$

33.0
3.2
—
36.2

(26.8)
(1.8)
(0.5)
(29.1)
7.1

$

$

30.8
2.3
—
33.1

(3.2)
(0.5)
1.1
(2.6)
30.5

$

$

55.6
7.1
—
62.7

(63.0)
(5.0)
(1.0)
(69.0)
(6.3)

47

A reconciliation of income tax provision (benefit) with amounts computed at the statutory federal rate follows:

Computed tax at federal statutory rate (35%)
Non-deductible goodwill impairment loss
Non-deductible compensation
Non-deductible transaction costs
Domestic production activities deduction
State income taxes, net of effect on federal tax
Other, net (none in excess of 5% of computed tax)
Income tax provision (benefit)

$

$

7.8
—
0.7
0.2
(2.9)
1.0
0.3
7.1

$

$

28.1
—
—
1.8
(0.9)
2.0
(0.5)
30.5

$

$

2011
(150.7)
149.7
—
—
(5.5)
(0.1)
0.3
(6.3)

Year Ended September 30,
2012

2013

The effective tax rate for fiscal 2013 was 31.8% compared to 37.9% for fiscal 2012 and (1.5)% for fiscal 2011. The effective 
tax rate for fiscal 2013 was affected by approximately $0.7 of incremental tax expense resulting from non-deductible compensation 
in accordance with the provisions of Internal Revenue Code (“IRC”) section 162(m), and by approximately $0.2 of incremental 
tax expense resulting from non-deductible outside service expenses incurred in relation to merger and acquisition transactions. 
The effective tax rate for fiscal 2012 was affected by approximately $1.8 of incremental tax expense resulting from non-deductible 
outside  service  expenses,  which  were  incurred  prior  to  February  3,  2012,  to  effect  the  Spin-Off.  In  addition,  we  recorded 
approximately $2.7 of additional tax expense related to an uncertain tax position taken on our 2012 short-period tax return. The 
effective rate for 2011 was significantly affected by the non-deductible goodwill impairment loss, as shown above. For all three 
fiscal years, the effective tax rate was reduced by the effects of the Domestic Production Activities Deduction (DPAD), and also 
impacted by minor effects of shifts between the relative amounts of domestic and foreign income and state tax apportionment. 
The DPAD is a U.S. federal deduction of a percentage of taxable income from domestic manufacturing. Taxable income is affected 
by not only pre-tax book income, but also temporary differences in the timing and amounts of certain tax deductions, including 
significant amounts related to impairments of intangible assets, depreciation of property, and postretirement benefits. For fiscal 
2011 and subsequent years, the DPAD percentage was 9% of qualifying taxable income.

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for income tax purposes. Deferred tax assets (liabilities) were as follows:

September 30, 2013
Liabilities

Net

Assets

September 30, 2012
Liabilities

Net

Assets

Current:

Accrued vacation, incentive and severance $
Other accrued liabilities
Other items

Noncurrent:
Property
Intangible assets
Pension and other postretirement benefits
Stock-based and deferred compensation
Net operating loss carryforwards
Other items

Total deferred taxes

$

5.2
1.6
5.4
12.2

—
—
37.0
10.3
21.6
0.9
69.8
82.0

$

$

— $
—
(0.3)
(0.3)

5.2
1.6
5.1
11.9

(74.0)
(297.7)
—
—
—
—
(371.7)
(372.0) $

(74.0)
(297.7)
37.0
10.3
21.6
0.9
(301.9)
(290.0)

$

$

1.1
0.2
—
1.3

—
—
43.3
5.3
—
0.2
48.8
50.1

$

$

— $
—
(0.2)
(0.2)

(85.5)
(278.2)
—
—
—
—
(363.7)
(363.9) $

1.1
0.2
(0.2)
1.1

(85.5)
(278.2)
43.3
5.3
—
0.2
(314.9)
(313.8)

As of September 30, 2013, Post had federal net operating loss (“NOL”) carryforwards totaling approximately $106.6 which 
have expiration dates beginning in fiscal 2021 and extending through fiscal 2033.  As of September 30, 2013, Post had state NOL 
carryforwards totaling approximately $80.9 which have expiration dates beginning in fiscal 2015 and extending through fiscal 
2033.  All of these NOLs were obtained in the acquisition of PNC on September 1, 2013 (see Note 5).  As a result of the ownership 
change of PNC, the deductibility of the federal NOLs is subject to limitation under section 382 of the IRC.  For the first five years 
after the acquisition date, the annual limitation is approximately $12.5, and thereafter the annual limitation is approximately $4.2.  
Giving consideration to the section 382 limitations, the Company believes it will generate sufficient taxable income to fully utilize 
the federal NOLs before they expire with the exception of approximately $12.1 of NOLs subject to prior section 382 limitations 
resulting from PNC change of control transactions occurring in prior years.  Additionally, approximately $23.3 of the federal NOLs 

48

resulted from uncertain tax positions taken by PNC on tax returns for years prior to the Company’s acquisition.  The NOLs presented 
on the table above are reported net of these uncertain tax benefits and the NOLs subject to prior section 382 limits.  The state 
NOLs acquired in the PNC transaction are similarly subject to annual limits and partially generated by uncertain tax positions 
taken by PNC on prior year tax returns.  As a result of these limits and uncertain tax positions, and based on the Company’s 
estimates of taxable income to be generated by legal entity and by state, the Company believes its ability to obtain benefit from 
approximately $62.7 of state NOLs is remote.  The state NOLs included in the table above are reported net of the benefits that are 
considered remote. 

For fiscal 2013, 2012 and 2011, foreign income (loss) before income taxes was $(2.0), $4.5 and $(4.0), respectively. 

Based on the provisions of the Tax Allocation Agreement between Post and Ralcorp, Ralcorp retained responsibility for income 
tax liabilities and income tax returns related to all periods prior to the Spin-Off date of February 3, 2012. There are no open income 
tax audits in any of Post’s filing jurisdictions for periods subsequent to the Spin-Off date. U.S. federal, U.S. state and Canada 
income tax returns for the tax year ended September 30, 2012 are subject to examination by the tax authorities in each respective 
jurisdiction.

Unrecognized Tax Benefits

The Company recognizes the tax benefit from uncertain tax positions only if it is “more likely than not” the tax position will 
be sustained on examination by the taxing authorities. The tax benefits recognized from such a position are measured based on 
the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. To the extent the 
Company’s assessment of such tax positions changes, the change in estimate will be recorded in the period in which the determination 
is made.

The total amount of the net unrecognized tax benefits, which are recorded in the consolidated balance sheets as other long-
term liabilities, was $3.6 and $2.7 at September 30, 2013 and 2012, respectively, related to tax positions the Company and its 
subsidiaries, including subsidiaries acquired during fiscal year 2013, have taken on previously filed tax returns. The amount of 
the net unrecognized tax benefits that, if recognized, would directly affect the effective tax rate is $3.6 at September 30, 2013. 
The Company does not expect any significant increases or decreases to the unrecognized tax benefits within twelve months of the 
reporting date.  The Company had no unrecognized tax benefits for any periods prior to fiscal 2012.

The Company classifies tax-related interest and penalties as components of income tax expense.  The accrued interest and 
penalties are not included in the table below.  The Company accrued approximately $0.1 of interest at September 30, 2013.  Interest 
was computed on the difference between the tax position recognized for financial reporting purposes and the amount previously 
taken on the Company’s tax returns.

Unrecognized tax benefits activity for the years ended September 30, 2013 and 2012 is presented in the following table:

Unrecognized tax benefits, September 30, 2011

Additions based on current tax positions

Reductions for prior year tax positions

Settlements with tax authorities/statute expirations

Unrecognized tax benefits, September 30, 2012

Additions based on current tax positions and acquisitions

Reductions for prior year tax positions

Settlements with tax authorities/statue expirations

Unrecognized tax benefits, September 30, 2013

NOTE 8 — EARNINGS PER SHARE

$

$

$

—

2.7

—

—

2.7

0.9

—

—

3.6

Basic earnings per share is based on the average number of common shares outstanding during the period. Diluted earnings 
per share is based on the average number of shares used for the basic earnings per share calculation, adjusted for the dilutive effect 
of  stock options,  stock appreciation rights  and restricted stock  equivalents using the  “treasury stock”  method. The  impact of 
potentially dilutive convertible preferred stock is calculated using the “if-converted” method. For the years ended September 30, 
2012 and 2011, the computation of basic and diluted earnings per common share is calculated assuming the number of shares of 
Post common stock outstanding on February 3, 2012 had been outstanding at the beginning of the period. 

In connection with the Spin-Off, Ralcorp stock settled stock appreciation right awards were converted to 0.3 million Post 
awards for certain employees and 0.1 million Post restricted shares were issued to holders of Ralcorp restricted shares. For periods 
prior to the Spin-Off it is assumed that there are no dilutive equity instruments as there were no equity awards in Post outstanding 
prior to the Spin-Off. See Note 1 for further discussion of the Spin-Off.

49

Year Ended September 30,
2012

2013

Net earnings

Preferred stock dividends

Net Earnings Available to Common Stockholders

Weighted-average shares for basic earnings per share

Effect of dilutive securities:

Stock options

Stock appreciation rights

Restricted stock awards

Total dilutive securities

Weighted-average shares for diluted earnings per share

$

$

15.2
(5.4)
9.8

$

$

32.7

0.1

0.1

0.1

0.3

33.0

$

$

49.9

—

49.9

34.3

—

0.1

0.1

0.2

34.5

2011
(424.3)
—
(424.3)

34.4

—

—

—

—

34.4

Basic earnings per share

Diluted earnings per share

$

$

0.30

0.30

$

$

1.45

1.45

$

$

(12.33)
(12.33)

For the years ended September 30, 2013 and 2012, weighted-average shares for diluted earnings per share excludes 0.3  million 
and 2.3  million equity awards, respectively, and 5.1 million shares related to the potential conversion of the Company’s convertible 
preferred stock (See Note 18) for the year ended September 30, 2013 as they were anti-dilutive. 

NOTE 9 — SUPPLEMENTAL OPERATIONS STATEMENT AND CASH FLOW INFORMATION

Year Ended September 30,
2012

2011

2013

Advertising and promotion expenses
Repair and maintenance expenses
Research and development expenses
Rent expense
Interest paid
Income taxes paid
Intercompany interest paid

$

$

118.4
41.6
8.6
4.8
76.3
25.5
—

$

126.4
38.6
7.9
4.1
33.7
35.8
17.7

117.3
35.2
7.6
4.0
—
—
51.5

50

NOTE 10 — SUPPLEMENTAL BALANCE SHEET INFORMATION

Receivables, net

Trade
Other

Allowance for doubtful accounts

Inventories

Raw materials and supplies
Finished products

Accounts Payable

Trade
Book cash overdrafts
Other items

Other Current Liabilities

Advertising and promotion
Accrued interest
Compensation
Miscellaneous accrued taxes
Deferred revenue
Other

Other Liabilities
Pension and other postretirement benefit obligations
Deferred compensation
Other

NOTE 11 — ALLOWANCE FOR DOUBTFUL ACCOUNTS

September 30,

2013

2012

$

$

$

$

$

$

$

$

$

$

83.4
0.1
83.5
(0.3)
83.2

30.3
91.6
121.9

57.1
7.0
13.0
77.1

12.6
13.0
18.9
4.0
8.3
12.1
68.9

97.8
13.4
5.1
116.3

$

$

$

$

$

$

$

$

$

$

55.3
1.5
56.8
(0.3)
56.5

18.2
60.4
78.6

30.7
10.6
8.7
50.0

20.4
7.4
13.8
3.9
10.2
5.4
61.1

116.5
8.6
4.1
129.2

Year Ended September 30,
2012

2011

2013

Balance, beginning of year
Transfers to Ralcorp Receivables Corporation, net
Transfers from Ralcorp Receivables Corporation, net
Balance, end of year

$

$

0.3
—
—
0.3

$

$

— $
—
0.3
0.3

$

0.3
(0.3)
—
—

NOTE 12 — DERIVATIVE FINANCIAL INSTRUMENTS AND HEDGING

In the ordinary course of business, the Company is exposed to commodity price risks relating to the acquisition of raw materials 
and supplies, interest rate risks relating to debt, and foreign currency exchange rate risks relating to its foreign subsidiary. The 
Company  utilizes  derivative  financial  instruments,  including  (but  not  limited  to)  futures  contracts,  option  contracts,  forward 
contracts and swaps, to manage certain of these exposures by hedging when it is practical to do so. The Company does not hold 
or issue financial instruments for speculative or trading purposes.

Prior to the Spin-Off, Post participated in Ralcorp’s derivative instrument program which consisted of commodity contracts 
(options, futures and swaps) on raw material and fuel purchases. For periods prior to the Spin-Off, the fair value of the derivative 
instruments were not reflected in Post’s balance sheet because Post was not legally a party to the underlying derivative instruments 
and because there were no significant instruments that were allocable only to Post. The effects of Post’s participation in Ralcorp’s 
derivative instrument program on the statements of operations for the years ended September 30, 2012 and 2011 were losses of 
$2.0 and $13.6 respectively. There was no such earnings impact in 2013. Derivative instrument gains and losses are included in 

51

“cost of goods sold” for all periods presented. As of the Spin-Off date, Post no longer participated in the Ralcorp derivative 
instrument program. 

In the fourth quarter of fiscal 2012, the Company began entering into options and futures contracts which have been designated 
as economic hedges of raw materials and fuel and energy purchases. The following table presents the balance sheet location and 
fair value of the Company’s derivative instruments as of September 30, 2013 and 2012.

Asset Derivatives:

Commodity contracts

Natural gas futures

Liability Derivatives:

Commodity contracts

Natural gas and heating oil futures

Balance Sheet Location

Fair Value

2013

2012

Prepaid expenses and other current assets

$ — $

Prepaid expenses and other current assets

—

$ — $

1.3

0.3

1.6

Other current liabilities

Other current liabilities

$

$

0.1

0.1

0.2

$ —

—

$ —

The following table presents the gain or loss from derivative instruments that were not designated as hedging instruments and 

were recorded on the Company’s Statements of Operations for the years ended September 30, 2013, 2012 and 2011.

Derivative Instrument
Participation in Ralcorp’s derivative program

Commodity contracts

Natural gas futures

NOTE 13 — FAIR VALUE MEASUREMENTS

Location of Gain
(Loss) Recognized
in Earnings

Cost of goods sold

Cost of goods sold

Cost of goods sold

Amount of Gain (Loss)
Recognized in Earnings
2012

2011

2013

$ — $
(0.6)
(0.3)

(2.0) $ (13.6)
—

—

0.3

—

The following table represents Post’s assets and liabilities measured at fair value on a recurring basis and the basis for that 

measurement according to the levels in the fair value hierarchy in ASC Topic 820:

Assets

Deferred compensation investment
Derivative assets

Liabilities

Deferred compensation liabilities
Derivative liabilities

September 30, 2013
Level 1

Level 2

Total

September 30, 2012
Level 1

Level 2

Total

$

$

$

8.5
—
8.5

13.4
0.2
13.6

$

$

$

8.5
—
8.5

$

$

—
—
— $

— $
—
— $

13.4
0.2
13.6

$

1.4
1.6
3.0

8.6
—
8.6

$

$

$

1.4
—
1.4

$

$

—
—
— $

—
1.6
1.6

8.6
—
8.6

The fair value hierarchy is based on inputs to valuation techniques that are used to measure fair value that are either observable 
or unobservable. Observable inputs reflect assumptions market participants would use in pricing an asset or liability based on 
market data obtained from independent sources, while unobservable inputs reflect a reporting entity’s pricing based upon their 
own market assumptions. The fair value hierarchy consists of three levels: 

Level 1 — Inputs are quoted prices in active markets for identical assets or liabilities.

Level 2 — Inputs are quoted prices of similar assets or liabilities in an active market, quoted prices for identical or 
similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable and market-
corroborated inputs which are derived principally from or corroborated by observable market data.

 Level 3 — Inputs are derived from valuation techniques in which one or more significant inputs or value drivers are 

unobservable.

52

The deferred compensation investment is invested primarily in mutual funds and its fair value is measured using the market 
approach. This investment is in the same funds and purchased in substantially the same amounts as the participants’ selected 
investment options (excluding Post common stock equivalents), which represent the underlying liabilities to participants in the 
Company’s deferred compensation plans. Deferred compensation liabilities are recorded at amounts due to participants in cash, 
based  on  the  fair  value  of  participants’  selected  investment  options  (excluding  certain  Post  common  stock  equivalents  to  be 
distributed in shares) using the market approach. The Company utilizes the income approach to measure fair value for its derivative 
assets, which include commodity options and futures contracts. The income approach uses pricing models that rely on market 
observable inputs such as yield curves and forward prices.

 Changes in the fair value of assets and liabilities measured at fair value on a recurring basis are recorded as a component of 

selling, general and administrative expense, except for derivative instruments which are recorded in cost of goods sold.

The carrying amounts reported on the consolidated balance sheets for cash and cash equivalents, receivables and accounts 
payable approximate fair value because of the short maturities of these financial instruments. The fair value of long-term debt as 
of September 30, 2013 and 2012, (see Note 14) is approximately $1,450.6 and $992.1, respectively, based on the discounted cash 
flows analysis using observable inputs (Level 2).

NOTE 14 — LONG TERM DEBT

Long-term debt as of the dates indicated consists of the following:

7.375% Senior Notes maturing February 2022

Term Loan maturing 2017

Plus:  Unamortized premium

Less: Current Portion

Total long-term debt

September 30,

2013
$ 1,375.0

$

—

1,375.0

33.6

—

$ 1,408.6

$

2012

775.0

170.6

945.6

—
(15.3)
930.3

On February 3, 2012, the Company issued 7.375% senior notes (the “Senior Notes”) in an aggregate principal amount of 
$775.0 to Ralcorp pursuant to a contribution agreement in connection with the internal reorganization. The Senior Notes were 
issued pursuant to an indenture dated as of February 3, 2012 among the Company, Post Foods, LLC, as guarantor, and Wells Fargo 
Bank, National Association, as trustee. Pursuant to a first supplemental indenture dated May 28, 2013, the Company’s subsidiary 
Attune Foods, LLC became a guarantor under the indenture. Pursuant to a second supplemental indenture dated as of September 
3, 2013, PNC and its subsidiary became guarantors under the indenture. 

On October 25, 2012, the Company issued additional Senior Notes with an aggregate principal value of $250.0 at a price of 
106% of par value. On July 18, 2013, the Company issued additional Senior Notes with an aggregate principal value of $350.0 at 
a price of 105.75% of par value. The premiums related to these Senior Notes are amortized as a reduction to interest expense over 
the term of the Senior Notes. At September 30, 2013, the unamortized premium was $33.6. Interest payments on the Senior Notes 
are due semi-annually each February 15 and August 15. The maturity date of the Senior Notes is February 15, 2022.

The Senior Notes are fully and unconditionally guaranteed, jointly and severally, on a senior unsecured basis by each of our 
existing and future domestic subsidiaries (other than immaterial subsidiaries or receivables finance subsidiaries). Our foreign 
subsidiaries will not guarantee the Senior Notes. These guarantees are subject to release in limited circumstances (only upon the 
occurrence of certain customary conditions).

The Senior Notes are subject to a registration rights agreement pursuant to which the Company and its subsidiary guarantors  
agreed to file exchange offer registration statements registering exchange notes with the Securities and Exchange Commission 
(“SEC”) that have substantially identical terms as the Senior Notes. The Company filed a registration statement on November 9, 
2012 for Senior Notes with a principal value of $1,025.0 and it was declared effective on November 26, 2012. For the remaining 
$350.0  principal  value  of  Senior  Notes,  the  Company  and  its  subsidiary  guarantors  have  agreed  to  file  a  second  registration 
statement with the SEC on or prior to May 4, 2014 and to use commercially reasonable efforts to have the registration statement 
declared effective on or prior to July 13, 2014. The Company and its subsidiary guarantors also agreed to file and to use commercially 
reasonable efforts to cause to become effective a shelf registration statement relating to the resale of the Senior Notes under certain 
circumstances. 

As of September 30, 2012, the Company maintained a $350.0 senior secured credit facility (the “Credit Facility”).  The Credit 
Facility provided for (i) a revolving credit facility in a principal amount of $175.0, and (ii) a term loan facility in an aggregate 
principal amount of $175.0. On February 28, 2013, the Company repaid the outstanding principal and accrued interest on the term 

53

loan facility using the proceeds from a preferred stock offering completed in February 2013 (see Note 18).  On July 18, 2013, the 
Company terminated the revolving credit facility under the Credit Facility dated as of February 3, 2012 (as amended from time 
to time among the Company, the institutions from time to time party as lenders thereto, and Barclays Bank PLC). The revolving 
credit facility had a maturity date of February 3, 2017. There were no outstanding borrowings under the Credit Facility as of 
September 30, 2013 or 2012.

Borrowings under the Credit Facility bore interest at LIBOR or a base rate (as defined in the Credit Facility) plus an applicable 
margin ranging from 1.50% to 2.00% for LIBOR-based loans and from 0.50% to 1.00% for base rate-based loans, depending upon 
the Company’s consolidated leverage ratio. At September 30, 2012, the weighted average interest rate on the term loan borrowings 
under the Credit Facility was 2.2%. 

NOTE 15 — COMMITMENTS AND CONTINGENCIES

Legal Proceedings

The Company is a party to a number of legal proceedings in various federal, state and foreign jurisdictions. These proceedings 
are in varying stages and many may proceed for protracted periods of time. Some proceedings involve complex questions of fact 
and law. Additionally, the operations of Post, like those of similar businesses, are subject to various federal, state, local and foreign 
laws and regulations intended to protect public health and the environment, including air and water quality and waste handling 
and disposal.

In the opinion of management, based upon the information presently known, the ultimate liability, if any, arising from the 
pending legal proceedings, as well as from asserted legal claims and known potential legal claims which are likely to be asserted, 
taking into account established accruals for estimated liabilities (if any), are not expected to be material individually and in the 
aggregate to Post’s consolidated financial position, results of operations or cash flows. In addition, while it is difficult to estimate 
the  potential  financial  impact  of  actions  regarding  expenditures  for  compliance  with  regulatory  matters,  in  the  opinion  of 
management, based upon the information currently available, the ultimate liability arising from such compliance matters are not 
expected to be material to Post’s consolidated financial position, results of operations or cash flows. 

Post’s operations are also subject to various federal, state and local laws and regulations with respect to environmental matters, 
including air quality, waste water pretreatment, storm water, waste handling and disposal, and other regulations intended to protect 
public health and the environment. In the United States, the laws and regulations include the Clean Air Act, the Clean Water Act, 
the Resource Conservation and Recovery Act and Superfund, which imposes joint and several liability on each responsible party. 
The Company’s Canadian facility is subject to local and national Canadian regulations similar to those applicable to us in the 
United States.

The Environmental Protection Agency (“EPA”) and related environmental governmental agencies issued a notice that Post 
may be liable for improper air emissions at the Modesto, California facility. In September 2013, the Company entered into a 
consent decree with the EPA and related agencies, and pursuant to the decree, Post agreed to pay a penalty of $0.6.  Payment is 
expected in the first quarter of 2014. The Company anticipates it will be indemnified for a significant portion of any remediation 
and penalties by a previous owner of the facility.

Lease Commitments

Future minimum rental payments under noncancelable operating leases in effect as of September 30, 2013 were $5.0, $4.5, 

$3.0, $1.4, $1.0 and $3.3 for fiscal 2014, 2015, 2016, 2017, 2018 and thereafter, respectively.

NOTE 16 — PENSION AND OTHER POSTRETIREMENT BENEFITS

Certain of the Company’s employees are eligible to participate in the Company’s qualified and supplemental noncontributory 
defined benefit pension plans and other postretirement benefit plans (partially subsidized retiree health and life insurance) or 
separate plans for Post Foods Canada Inc. The following disclosures reflect amounts related to the Company’s employees based 
on  separate  actuarial  valuations,  projections  and  (for  the  U.S. plans  for  periods  prior  to  the  Spin-Off)  certain  allocations.  In 
separating amounts in the U.S. plans between Post and Ralcorp, liabilities were calculated directly based on the participants of 
each group, and plan assets were allocated in accordance with the requirements of Internal Revenue Code Section 414(l) and 
ERISA Section 4044. The separation of the Post pension and other postretirement benefit plans from Ralcorp’s pension and other 
postretirement benefit plans resulted in a one-time separation adjustment of $11.5 ($7.2, net of tax) recognized in Accumulated 
Other Comprehensive Income as a component of Stockholders’ Equity. Amounts for the Canadian plans are included in these 
disclosures and are not disclosed separately because they do not constitute a significant portion of the combined amounts.

Effective January 1, 2011, benefit accruals for defined benefit pension plans were frozen for all administrative employees 

and certain production employees.

54

The following table provides a reconciliation of the changes in the plans’ benefit obligations and fair value of assets over the 
two year period ended September 30, 2013, and a statement of the funded status and amounts recognized in the combined balance 
sheets as of September 30 of both years.

Change in benefit obligation
Benefit obligation at beginning of period
Service cost
Interest cost
Plan participants’ contributions
Plan changes
Actuarial loss (gain)
Separation related adjustments
Benefits paid
Curtailments
Special termination benefits
Currency translation
Benefit obligation at end of period

Change in fair value of plan assets
Fair value of plan assets at beginning of period
Actual return on plan assets
Employer contributions
Separation related adjustments
Plan participants’ contributions
Benefits paid
Currency translation
Fair value of plan assets at end of period
Funded status

Amounts recognized in assets or liabilities
Other current liabilities
Other liabilities
Net amount recognized

Amounts recognized in accumulated other comprehensive income
or loss
Net actuarial loss (gain)
Prior service cost (credit)
Total

Weighted-average assumptions used to determine benefit
obligation
Discount rate — U.S. plans
Discount rate — Canadian plans
Rate of compensation increase

Pension Benefits
Year Ended
September 30,

Other Benefits
Year Ended
September 30,

2013

2012

2013

2012

$

$

$

$

$

$

$

$

39.9
4.2
1.8
0.8
—
(2.2)
—
(1.7)
1.2
0.4
(0.3)
44.1

23.2
1.6
8.5
—
0.8
(1.7)
(0.3)
32.1
(12.0)

$

$

$

$

— $

(12.0)
(12.0)

8.5
1.3
9.8

$

$

$

27.0
3.7
1.5
0.8
—
7.4
0.1
(1.0)
—
—
0.4
39.9

12.5
2.6
6.3
1.8
0.8
(1.0)
0.2
23.2
(16.7)

—
(16.7)
(16.7)

11.8
1.7
13.5

$

$

$

$

$

$

$

$

101.3
2.4
4.0
—
(3.5)
(14.9)
—
(1.3)
—
—
(0.3)
87.7

$

$

89.8
2.3
4.1
—
—
5.1
—
(0.4)
—
—
0.4
101.3

— $
—
1.3
—
—
(1.3)
—
—
(87.7)

—
—
0.4
—
—
(0.4)
—
—
$ (101.3)

(1.9)
(85.8)
(87.7)

$

(1.5)
(99.8)
$ (101.3)

12.9
(5.2)
7.7

$

$

29.6
(2.9)
26.7

5.15%
4.87%
3.00%

4.13%
4.25%
3.00%

5.21%
5.01%
3.00%

3.96%
4.39%
3.00%

The accumulated benefit obligation exceeded the fair value of plan assets for the domestic pension plan at September 30, 
2013 and for all pension plans at September 30, 2012. The aggregate accumulated benefit obligation for pension plans was $41.7 
at September 30, 2013 and $37.0 at September 30, 2012. The Company recorded a benefit obligation reduction of $3.5 related to 
increases in beneficiary cost sharing.

55

The following tables provide the components of net periodic benefit cost for the plans and amounts recognized in other 

comprehensive income.

Pension Benefits
Year Ended September 30,
2012

2011

2013

Components of net periodic benefit cost
Service cost
Interest cost
Expected return on plan assets
Recognized net actuarial loss
Recognized prior service cost
Curtailments/settlements/special termination benefits
Net periodic benefit cost

Weighted-average assumptions used to determine net benefit cost
Discount rate — U.S. plans (Pre-Spin)
Discount rate — U.S. plans (Post-Spin)
Discount rate — Canadian plans
Rate of compensation increase
Expected return on plan assets — U.S. plans
Expected return on plan assets — Canadian plans

Changes benefit obligation recognized in other comprehensive income or loss
Net loss (gain)
Recognized loss
Recognized prior service cost
Loss adjustment due to Spin-Off
Currency translation
Total recognized in other comprehensive income or loss (before tax effects)

$

$

$

$

4.2
1.8
(1.7)
1.1
0.4
1.7
7.5

n/a
4.13%
4.25%
3.00%
6.00%
6.25%

(2.1)
(1.1)
(0.4)
—
—
(3.6)

$

$

$

$

3.7
1.5
(1.5)
0.5
0.4
—
4.6

5.05%
4.82%
5.15%
3.00%
8.50%
6.25%

6.3
(0.6)
(0.4)
10.8
0.1
16.2

$

$

$

$

3.6
1.3
(1.6)
0.4
0.4
—
4.1

5.40%
—%
5.40%
3.25%
8.75%
6.25%

(7.9)
(0.4)
(0.4)
—
—
(8.7)

56

Other Benefits
Year Ended September 30,
2012

2011

2013

Components of net periodic benefit cost
Service cost
Interest cost
Recognized net actuarial loss
Recognized prior service credit
Net periodic benefit cost

Weighted-average assumptions used to determine net benefit cost
Discount rate — U.S. plans (Pre-Spin)
Discount rate — U.S. plans (Post-Spin)
Discount rate — Canadian plans
Rate of compensation increase

Changes in plan assets and benefit obligation recognized in other comprehensive
income or loss
Net (gain) loss
Recognized loss
Prior service credit
Recognized prior service credit
Loss adjustment due to Spin-Off
Currency translation
Total recognized in other comprehensive income or loss (before tax effects)

$

$

$

$

2.4
4.0
1.7
(1.1)
7.0

n/a
3.96%
4.39%
3.00%

(14.9)
(1.7)
(3.5)
1.1
—
—
(19.0)

$

$

$

$

2.3
4.1
0.6
(1.2)
5.8

5.13%
4.86%
5.26%
3.00%

5.1
(0.6)
—
1.2
11.2
0.1
17.0

$

$

$

$

2.6
3.7
0.1
(1.2)
5.2

5.13%
—%
5.26%
3.25%

16.3
(0.1)
—
1.1
—
—
17.3

For pension benefits, the estimated net actuarial loss and prior service cost (credit) expected to be reclassified from accumulated 
other comprehensive income into net periodic benefit cost during 2014 related to pension benefits are $0.7 and $0.3, respectively. 
The corresponding amounts related to other postretirement benefits are $0.4 and $(2.4), respectively.

The expected return on pension plan assets was determined based on historical and expected future returns of the various 
asset classes, using the target allocation. The broad target allocations are 50% equity securities (comprised of 27.5% U.S. equities 
and 22.5% foreign equities), 39.5% debt securities, 10% real assets and 0.5% cash. At September 30, 2013, equity securities were 
56%, debt securities were 38%, real assets were 5% and other was 1% of the fair value of total plan assets, approximately 85% 
of which was invested in passive index funds. At September 30, 2012, equity securities were 54%, debt securities were 38%, real 
assets were 6% and other was 2% of the fair value of total plan assets, approximately 84% of which was invested in passive index 
funds. The allocation guidelines were established based on management’s determination of the appropriate risk posture and long-
term objectives.

The following table represents the pension plan’s assets measured at fair value on a recurring basis and the basis for that 

measurement (for more information on the fair value framework in ASC Topic 820, refer to Note 13).

September 30, 2013
Level 1

Total

Level 2

September 30, 2012
Level 1

Total

Level 2

Mutual funds:
Equities
Bonds
Pooled Assets
Fixed income
Real assets

Cash

$ 17.9
2.5
2.2
7.5
1.6
31.7
0.4
$ 32.1

$ — $ 17.9
—
2.2
7.5
1.6
29.2
—
$ 29.2

2.5
—
—
—
2.5
0.4
2.9

$

$ 12.5
3.6
1.6
3.5
1.4
22.6
0.6
$ 23.2

$ — $ 12.5
—
1.6
3.5
1.4
19.0
—
$ 19.0

3.6
—
—
—
3.6
0.6
4.2

$

The fair value of mutual funds is based on quoted net asset values of the shares held by the plan at year end.

For September 30, 2013 measurement purposes, the assumed annual rate of increase in the future per capita cost of covered 
health care benefits related to domestic plans for 2014 was 9.0% and 6.6% for participants under the age of 65 and over the age 

57

of 65, respectively, declining gradually to an ultimate rate of 5% for 2022 and beyond. For September 30, 2012 measurement 
purposes, the assumed annual rate of increase in the future per capita cost of covered health care benefits related to domestic plans 
for 2013 was 9.5% and 6.8% for participants under the age of 65 and over the age of 65, respectively, declining gradually to an 
ultimate rate of 5% for 2022 and beyond. For September 30, 2013 and 2012 measurement purposes, the assumed annual rate of 
increase in the future per capita cost of covered health care benefits related to Canadian plans for the following fiscal year was 
6.5% and 7.0%, respectively, declining gradually to an ultimate rate of 5% for 2017 and beyond. A 1% change in assumed health 
care cost trend rates would result in the following changes in the accumulated postretirement benefit obligation and in the total 
service and interest cost components for fiscal 2013.

Effect on postretirement benefit obligation
Effect on total service and interest cost

Increase

$

16.6
1.5

Decrease
$

(13.2)
(1.2)

As of September 30, 2013, expected future benefit payments and related federal subsidy receipts (Medicare Part D) in the 

next ten fiscal years were as follows:

Pension benefits
Other benefits
Subsidy receipts

2014

2015

2016

2017

2018

2019-
2023

$

$

1.8
2.0
—

$

2.3
2.5
—

$

2.4
3.1
—

$

2.3
3.6
—

$

2.2
4.1
—

13.8
24.4
0.8

In addition to the contributions made as benefit payments in unfunded plans and participant contributions, the Company 

expects to make $6.5 of contributions to its defined benefit pension plans during fiscal 2014.

In addition to the defined benefit plans described above, the Company sponsors a defined contribution 401(k) plan under 
which it makes matching contributions. The Company expensed $2.8, $1.8 and $1.7 for the fiscal years ended September 30, 2013, 
2012 and 2011, respectively. 

NOTE 17 — STOCK-BASED COMPENSATION

On February 3, 2012, the Company established the 2012 Long-Term Incentive Plan (the “Plan”) which permits the issuance 
of  various  stock-based  compensation  awards  up  to  6.5  million  shares.  The  Plan  allows  the  issuance  of  stock  options,  stock 
appreciation rights, performance shares, restricted stock, restricted stock units or other awards. Awards issued under the Plan have 
a maximum term of ten years, provided, however, that the compensation committee of the board of directors may, in its discretion, 
grant awards with a longer term to participants who are located outside the United States.

Total compensation cost for stock-based compensation awards recognized in the fiscal years ended 2013, 2012 and 2011 was 
$12.0, $5.0 and $1.7, respectively, and the related recognized deferred tax benefit for each of those periods was approximately 
$3.9, $1.9 and $0.6, respectively. As of September 30, 2013, the total compensation cost related to nonvested awards not yet 
recognized was $24.7, which is expected to be recognized over a weighted average period of 2.5 years. 

Stock Appreciation Rights

Information about stock-settled stock appreciation rights (“SSARs”) is summarized in the following table. Upon exercise of 
each right, the holder of SSARs will receive the number of shares of Post common stock equal in value to the difference between 
the exercise price and the fair market value at the date of exercise, less all applicable taxes. The Company uses shares from the 
Plan to settle SSARs exercised. The total intrinsic value of SSARs exercised was $1.2, $0.1 and $0.1 in the fiscal years ended 
September 30, 2013, 2012 and 2011, respectively. 

In February 2013 and 2012, the Company granted 35,000 and 70,000 SSARs, respectively, to its non-management members 
of the board of directors. Due to vesting provisions of these awards the Company determined that these awards had subjective 
acceleration rights such that the Company expensed the grant date fair value upon issuance and recognized $0.4 and $0.7 of related 
expense for the years ended September 30, 2013 and 2012, respectively.

58

Stock-Settled
Stock
Appreciation 
Rights

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

Outstanding at September 30, 2012
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2013
Vested and expected to vest as of September 30, 2013
Exercisable at September 30, 2013

$

356,243
35,000
(69,130)
(6,348)
—
315,765
311,670
102,855

21.39
37.89
18.86
17.73
—
23.84
23.91
19.79

$

6.94
6.94
5.53

5.2
5.1
2.1

For SSARs granted to Company employees prior to the separation from Ralcorp, the assumptions used in the Black-Scholes 
model were based on Ralcorp’s history and stock characteristics. There were no SSARs issued in fiscal 2011. The following table 
provides the grant date fair value of each SSAR using the Black-Scholes valuation model, which uses assumptions of expected 
life (term), expected stock price volatility, risk-free interest rate, and expected dividends. The expected term is estimated based 
on the award’s vesting period and contractual term, along with historical exercise behavior on similar awards. Expected volatilities 
are based on historical volatility trends and other factors. The risk-free rate is the interpolated U.S. Treasury rate for a term equal 
to the expected term. The weighted average assumptions and fair values for SSARs granted during fiscal years ended 2013 and 
2012 are summarized in the table below.

Expected term (in years)
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per right)

Cash Settled Stock Appreciation Rights

2013
6.5
29.4%
1.26%
0%
$12.19

2012
6.5
29.0%
1.20%
0%
$9.96

Cash-Settled
Stock
Appreciation 
Rights

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

Outstanding at September 30, 2012
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2013
Vested and expected to vest as of September 30, 2013
Exercisable at September 30, 2013

$

31,735
—
—
(9,521)
—
22,214
21,350
7,402

18.10
—
—
18.10
—
18.10
18.10
18.10

$

6.98
6.98
6.98

0.5
0.5
0.2

The fair value of each cash settled stock appreciation right (“SAR”) was estimated each reporting period using the Black-
Scholes valuation model, which uses assumptions of expected life (term), expected stock price volatility, risk-free interest rate, 
and expected dividends. The expected term is estimated based on the award’s vesting period and contractual term, along with 
historical exercise behavior on similar awards. Expected volatilities are based on historical volatility trends and other factors. The 
risk-free rate is the interpolated U.S. Treasury rate for a term equal to the expected term. Although no SARs were granted to Post 
employees during the fiscal years ended September 30, 2013, 2012 and 2011, the following table presents the assumptions used 
to remeasure the fair value of outstanding SARs at those dates.

59

 
Expected term
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per right)

Stock Options

Outstanding at September 30, 2012
Granted
Exercised
Forfeited
Expired
Outstanding at September 30, 2013
Vested and expected to vest as of September 30, 2013
Exercisable at September 30, 2013

$

Stock Options
1,820,000
300,000
—
—
—
2,120,000
2,120,000
606,666

2013
3.5
27.6%
0.82%
0%
$23.09

2012
4.5
30.5%
0.70%
0%
$14.15

2011
5.0
30.0%
0.96%
0%
$30.27

Weighted
Average
Exercise
Price Per 
Share

Weighted
Average
Remaining
Contractual
Term in Years

Aggregate
Intrinsic
Value

31.25
33.89
—
—
—
31.62
31.62
31.25

$

8.73
8.73
8.66

18.5
18.5
5.5

The fair value of each stock option was estimated on the date of grant using the Black-Scholes valuation model, which uses 
assumptions of expected life (term), expected stock price volatility, risk-free interest rate, and expected dividends. The Company 
uses  the  simplified  method  for  estimating  a  stock  option  term  as  it  does  not  have  sufficient  historical  share  options  exercise 
experience upon which to estimate an expected term. The expected term is estimated based on the award’s vesting period and 
contractual term, along with historical exercise behavior on similar awards. Expected volatilities are based on historical volatility 
trends and other factors. The risk-free rate is the interpolated U.S. Treasury rate for a term equal to the expected term. The weighted 
average assumptions and fair values for stock options granted during the years ended September 31, 2013 and 2012 are summarized 
in the table below.

Expected term
Expected stock price volatility
Risk-free interest rate
Expected dividends
Fair value (per option)

Restricted Stock Units

Nonvested at September 30, 2012
Granted
Vested
Forfeited
Nonvested at September 30, 2013

2013
7.8
28.32%
1.19%
0%
11.54

2012
4.8
30.24%
0.77%
0%
8.52

Weighted
Average
Grant Date 
Fair Value Per 
Share

Restricted
Stock Units

$

362,500
57,000
(120,833)
—
298,667

31.25
33.89
31.25
—
31.75

The fair value of each restricted stock award was determined based upon the closing price of the Company’s stock on the date 
of grant. Of the 120,833 RSUs that vested in fiscal 2013, 104,167 will be settled at a future date within 60 days after the holder 
of the RSUs is no longer an executive officer of the Company. The total vest date fair value of restricted stock units that vested 
during fiscal 2013 was $5.3. No shares vested in either 2012 or 2011.

60

Cash Settled Restricted Stock Units

Nonvested at September 30, 2012
Granted
Vested
Forfeited
Nonvested at September 30, 2013

Cash-Settled
Restricted 
Stock Units

Weighted
Average
Grant Date 
Fair Value Per 
Share

$

76,750
95,750
(24,247)
(4,000)
144,253

31.34
41.47
31.34
31.34
38.06

Cash settled restricted stock awards are liability awards and as such, their fair value is based upon the closing price of the 
Company’s stock for each reporting period.  Cash used by the Company to settle restricted stock units was $1.1 for the year ended 
September 30, 2013.  No such payments were made in either 2012 or 2011.

Deferred Compensation

Post provides for a deferred compensation plan for directors and key employees through which eligible participants may elect 
to defer payment of all or a portion of their compensation or bonus until some later date. Deferrals for employee participants may 
be made into Post common stock equivalents (Equity Option) or into a number of funds operated by The Vanguard Group Inc. 
with a variety of investment strategies and objectives (Vanguard Funds). Deferrals for director participants must be made into Post 
common stock equivalents and also receive a 33% matching contribution. Deferrals into the Equity Option are distributed in Post 
stock for employees and cash for directors, while deferrals into the Vanguard Funds are distributed in cash. There are no significant 
costs related to this deferred compensation plan. Post funds its deferred compensation liability (potential cash distributions) by 
investing in the Vanguard Funds in the same amounts as selected by the participating employees. Both realized and unrealized 
gains and losses on these investments are included in “Selling, general and administrative expenses” and offset the related change 
in the deferred compensation liability.

NOTE 18 — PREFERRED STOCK

In February 2013, the Company authorized and issued approximately 2.4 million shares of its 3.75% Series B Cumulative 
Perpetual  Convertible  Preferred  Stock. The  Company  received  net  proceeds  of  $234.0  after  paying  offering  related  fees  and 
expenses of approximately $7.5. The preferred stock has a $0.01 par value per share and a $100.00 liquidation value per share. 
The preferred stock earns cumulative dividends at a rate of 3.75% per annum payable quarterly on February 15, May 15, August 
15 and November 15, beginning on May 15, 2013. The preferred stock is non-voting and ranks senior to our outstanding common 
stock upon the Company’s dissolution or liquidation. The preferred stock has no maturity date; however, holders of the preferred 
stock may convert their preferred stock at an initial conversion rate of 2.1192 shares of the Company’s common stock per share 
of convertible preferred stock, which is equivalent to a conversion price of $47.19 per share of common stock. Additionally, on 
or after February 15, 2018, the Company will have the option to redeem some or all the preferred stock at a redemption price equal 
to 100% of the liquidation preference per share, plus accrued and unpaid dividends if the closing sale price of the Company’s 
common stock has been at least 130% of the conversion price then in effect for at least 20 trading days during any 30 consecutive 
trading day period. 

NOTE 19 — TRANSACTIONS WITH FORMER OWNER

Prior to the Spin-Off, Post operated under Ralcorp’s centralized cash management system, Post’s cash requirements were 
provided directly by Ralcorp, and cash generated by Post was generally remitted directly to Ralcorp. Transaction systems (e.g. 
payroll, employee benefits and accounts payable) used to record and account for cash disbursements were generally provided by 
Ralcorp. Ralcorp also provided centralized demand planning, order management, billing, credit and collection services to Post. 
Transaction systems (e.g. revenues, accounts receivable and cash application) used to record and account for cash receipts were 
generally provided by centralized Ralcorp organizations. These Ralcorp systems were generally designed to track assets/liabilities 
and receipts/payments on a business specific basis. After the Spin-Off, Ralcorp continued to provide many of these services to 
Post under a transition services agreement (“TSA”) between the companies.

At the time of the Spin-Off, Ralcorp contributed its net investment in Post in exchange for approximately 6.8 million shares 
of Post common stock and a $900.0 cash distribution which was funded through the incurrence of long-term debt by Post (see 
Note 14). Prior to Ralcorp’s contribution of its net investment, the net investment balance decreased due to separation related 
adjustments in the net amount of $182.8 primarily due to differences between the $900.0 cash distribution to Ralcorp compared 

61

to the settlement of intercompany debt of $784.5 and equity investment in a partnership of $60.2 (see Note 21) that did not transfer 
to Post in connection with the Spin-Off.

For periods prior to the Spin-Off, costs and expenses in the accompanying consolidated statements of operations represent 
direct and allocated costs and expenses related to Post. Costs for certain functions and services performed by centralized Ralcorp 
organizations were allocated to Post based upon reasonable activity bases (generally volume, revenues, net assets or a combination 
as compared to the total of Ralcorp and Post amounts) or other reasonable methods. The consolidated statements of operations 
include  expense  allocations  for  certain  manufacturing,  shipping,  distribution  and  administration  costs  including  information 
systems, procurement, accounting shared services, legal, tax, human resources, payroll, credit and accounts receivable, customer 
service and cash management. For the years ended September 30, 2012, and 2011, total allocated costs were  $4.6, and $21.5 
respectively, which are reported in “selling, general and administrative expenses.” There were no such costs for the year ended 
September 30, 2013. After the Spin-Off, costs for services provided by Ralcorp are based on agreed upon fees contained in the 
TSA. TSA charges were $5.2 and $8.1, for the years ended September 30, 2013 and 2012 respectively, and were reported in 
“Selling, general and administrative expenses.”

Post produces certain products for sale to Ralcorp. For periods prior to the Spin-Off, the amounts related to these transactions 
have been included in the accompanying financial statements based upon transfer prices in effect at the time of the individual 
transactions which were consistent with prices of similar arm’s-length transactions. For periods subsequent to the Spin-Off, these 
transactions were based upon pricing governed by the TSA with Ralcorp. Net sales related to those transactions was $15.3, $16.7 
and $10.5 in the years ended September 30, 2013, 2012, and 2011, respectively.

At the time of the Spin-Off, Post became liable with respect to distributions of the accounts of three Ralcorp directors, who 
became directors of Post, under the Ralcorp Holdings, Inc. Deferred Compensation Plan for Non-Management Directors. This 
liability will be satisfied under the Post Deferred Compensation Plan for Non-Employee Directors. In connection with the Spin-
Off, Ralcorp agreed to fund the balances of these former Ralcorp directors in an aggregate amount of approximately $6.7.

On February 3, 2012, we entered into an International Brokerage Management Agreement with Ralcorp pursuant to which 
Ralcorp agreed to act as our non-exclusive broker for our international sales and distribution, excluding Canada. During the fiscal 
year ended September 30, 2012, we paid Ralcorp approximately $0.2 pursuant to this agreement.

During fiscal 2012, Post incurred approximately $0.5 of outside legal and accounting fees in connection with the restatement 
of the Company’s financial statements for the fiscal year ended September 30, 2011 and the first fiscal quarter ended December 
31, 2011 and in connection with Ralcorp’s disposition of its Post shares (see Note 1). Ralcorp agreed to reimburse Post for these 
costs.

Prior to the Spin-Off, Ralcorp maintained all debt obligations on a consolidated basis to fund and manage its operations. 
During the periods presented in these financial statements prior to the Spin-Off date, Post had no direct debt obligations; however, 
Ralcorp followed the policy of applying debt and related interest expense to the operations of Post based upon net debt assumed 
in the acquisition of Post from Kraft in August 2008.

On September 29, 2011, prior to the Spin-Off, Post Foods Canada Corp. issued a promissory note to Western Waffles Corp., 
an affiliate of Ralcorp, whereby Western Waffles Corp. became indebted to Post Foods Canada Corp. in the amount of $4.0 plus 
4.0 Canadian dollars. The promissory note bore interest at the rate of 1% per annum and was payable on demand. The note was 
redeemed during December 2011.

On November 4, 2010, Post entered into an agreement to sell, on an ongoing basis, all of the trade accounts receivable of Post 
Foods, LLC to a wholly owned, bankruptcy-remote subsidiary of Ralcorp named Ralcorp Receivables Corporation (“RRC”). The 
accounts receivable of Post Foods Canada Corp. were not incorporated into the agreement and were not sold to RRC. The purchase 
price of the receivables sold was calculated with a discount factor of 1.18%. Post received a fee from RRC to service the receivables 
(with no significant servicing assets or liabilities). The discounts totaled $3.3 and $13.0 in the years ended September 30, 2012 
and 2011, respectively, and were reported as a component of “Other (income) expense, net.” Servicing fee income was $0.8 and 
$3.7 in the years ended September 30, 2012 and 2011, respectively, and was reported as a reduction to “Selling, general and 
administrative expenses.” Post terminated its agreement with RRC in December 2011.

In connection with the Spin-Off, the Company entered into a series of agreements with Ralcorp which are intended to govern 
the relationship between the Company and Ralcorp and to facilitate an orderly separation of the Company from Ralcorp. These 
agreements include a Separation and Distribution Agreement, Tax Allocation Agreement and the TSA, among others. Additionally, 
the Company has agreed to indemnify Ralcorp for income taxes incurred if the Company violates certain provisions of the IRS 
private letter ruling obtained by Ralcorp. Under certain of these agreements, the Company will incur expenses payable to Ralcorp 
in connection with certain administrative services provided for varying lengths of time. The Company incurred separation related 
costs of $8.9, $12.5 and $2.8 in the years ended September 30, 2013, 2012 and 2011, respectively.   These separation related costs 
incurred were primarily related to third party professional service fees to effect the Spin-Off and professional service fees and 
duplicative costs incurred by Post to establish stand-alone processes and systems for activities performed by Ralcorp under the 

62

TSA. These costs were reported as a component of “Selling, general and administrative expenses.” See Note 1 for additional 
information on the Spin-Off. As of September 30, 2013, the Company had a payable of $1.3 related to the net transactions from 
these agreements. The Company had no similar receivable or payable as of September 30, 2012. 

Derivative financial instruments and hedging

See Note 12 for a discussion of Post’s participation in Ralcorp’s derivative financial instrument and hedging program.

NOTE 20 — SEGMENTS

Management evaluates each segment’s performance based on its segment profit, which is its operating profit before impairment 
of intangible assets, accelerated depreciation on plant closures, restructuring expenses, and other unallocated corporate income 
and expenses.

Post’s external revenues were primarily generated by sales within the United States; foreign (primarily Canadian) sales were 
approximately 13.6% of total net sales. Sales are attributed to individual countries based on the address to which the product is 
shipped.

As of September 30, 2013 and 2012, the majority of Post’s tangible long-lived assets were located in the United States; the 

remainder is located in Canada and has a net carrying value of approximately $46.1 and $52.6, respectively.

In  the  fiscal  years  ended  September 30,  2013,  2012  and  2011,  one  customer  accounted  for  $206.1,  $204.2  and  $206.9, 

respectively, or approximately 20% of total net sales. Each of the segments sells products to this major customer.

The following tables present information about the Company’s operating segments, which are also its reportable segments. 

Note that “Additions to property and intangibles” excludes additions through business acquisitions (see Note 5).

63

Year Ended September 30,
2012

2011

2013

Net Sales

Post Foods

Attune Foods

Active Nutrition

Eliminations

Total

Segment Profit

Post Foods

Attune Foods

Active Nutrition

Total segment profit

General corporate expenses and other

Accelerated depreciation on plant closure

Restructuring expenses

Impairment of goodwill and other intangible assets

Interest expense

Earnings before income taxes

Additions to property and intangibles

Post Foods

Attune Foods

Active Nutrition

Corporate

Total

Depreciation and amortization

Post Foods

Attune Foods

Active Nutrition

Total segment depreciation and amortization

Accelerated depreciation on plant closure

Corporate

Total

Assets, end of year

Post Foods

Attune Foods

Active Nutrition

Corporate

Total

64

$

982.8

$

958.9

$

968.2

37.8

13.9
(0.4)
$ 1,034.1

—

—

—

—

—

—

$

958.9

$

968.2

$

168.1

$

165.9

$

206.0

2.5

1.0

171.6

47.5

9.6

3.8

2.9

85.5

22.3

—

—

165.9

25.2

—

—

—

60.3

80.4

$

$

—

—

206.0

18.6

—

—

566.5

51.5
(430.6)

24.7

$

21.6

$

14.9

—

—

8.1

—

—

9.3

—

—

—

32.8

$

30.9

$

14.9

58.8

$

60.3

$

58.7

2.6

0.5

61.9

9.6

5.3

—

—

60.3

—

2.9

—

—

58.7

—

—

$

$

$

$

$

76.8

$

63.2

$

58.7

September 30,

2013

2012

$ 2,614.9

$ 2,637.4

172.0

198.0

488.9

—

—

94.9

$ 3,473.8

$ 2,732.3

NOTE 21 — INVESTMENT IN PARTNERSHIP

On February 1, 2010, Post Foods Canada Corp. received a noncash equity contribution from its parent company in the form 
of ownership interests in a Canadian partnership named RAH Canada Limited Partnership. The investment was recorded at $58.6 
and reflected a 48.15% ownership in the partnership. Another Ralcorp entity held the remainder of the ownership interests.

Post accounted for its investment in the partnership using the equity method. The amount of Post’s net investment that represents 
undistributed earnings from the partnership was $0.2 and $4.2 as of September 30, 2012 and 2011, respectively. The carrying 
value at September 30, 2011 approximated the market value of Post’s investment. This equity investment in RAH Canada did not 
transfer to Post in the Spin-Off.

NOTE 22 — CONDENSED FINANCIAL STATEMENTS OF GUARANTORS

On February 3, 2012, the Company issued the Senior Notes in an aggregate principal amount of $775.0 to Ralcorp pursuant 
to a contribution agreement in connection with the internal reorganization. The aggregate principal amount of the Senior Notes 
was increased to a total of $1,375.0 by subsequent issuances completed on October 25, 2012 and July 18, 2013.  The Senior Notes 
were issued pursuant to an indenture dated as of February 3, 2012 among the Company, Post Foods, LLC, as guarantor, and Wells 
Fargo Bank, National Association, as trustee. Pursuant to a first supplemental indenture dated as of May 28, 2013, Attune Foods, 
LLC  became a guarantor under the indenture.  Pursuant to a second supplemental indenture dated as of September 3, 2013, PNC 
and its subsidiary became guarantors under the indenture.

The Senior Notes are fully and unconditionally guaranteed, jointly and severally, on a senior unsecured basis by each of our 
existing and future domestic subsidiaries, the “Guarantors.” Our foreign subsidiaries, the “Non-Guarantors,” will not guarantee 
the Senior Notes. These guarantees are subject to release in limited circumstances (only upon the occurrence of certain customary 
conditions).

Set forth below are the condensed consolidating financial statements presenting the results of operations, financial position 
and  cash  flows  of  the  Parent  Company  (Post  Holdings,  Inc.),  the  Guarantors  on  a  combined  basis,  the  Non-Guarantors  on  a 
combined basis and eliminations necessary to arrive at the information for the Company as reported, on a consolidated basis. The 
Condensed Consolidating Financial Statements present the Parent Company’s investments in subsidiaries using the equity method 
of  accounting.  Eliminations  represent  adjustments  to  eliminate  investments  in  subsidiaries  and  intercompany  balances  and 
transactions between or among the Parent Company, the Guarantor and the Non-Guarantor subsidiaries. Post Foods, LLC,  Attune 
Foods, LLC, Premier Nutrition Corporation and Premier Protein, Inc. are currently the Company’s only domestic subsidiaries and 
together with Post Holdings, Inc. form a single consolidated tax group for U.S. income tax purposes.  Accordingly, income tax 
expense has been presented on the Guarantors’ Condensed Statements of Operations using the consolidated U.S. effective tax rate 
for the Company. Income tax payable and deferred tax items for the consolidated U.S. tax paying group reside solely on the Parent 
Company’s Condensed Balance Sheet. For periods prior to February 3, 2012, the Parent Company had no operations and therefore 
no Parent Company financial information is presented for those periods and accordingly the equity earnings of the Parent Company 
will not equal the earnings of the subsidiaries. 

65

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF OPERATIONS

Year Ended September 30, 2013
Non-
Guarantors

Guarantors

Eliminations
$

73.5
57.4
16.1

17.7
—
—

—
0.4
(2.0)
—
(2.0)
(0.6)

(1.4)
—

978.8
570.0
408.8

269.0
14.6
3.8

2.9
1.0
117.5
—
117.5
37.7

79.8
—
79.8

92.4

$

$

$

(18.2) $
(18.2)
—

—
—
—

—
—
—
—
—
—

—
(78.4)
(78.4) $

(1.4) $

(2.5) $

(89.9) $

Year Ended September 30, 2012
Non-
Guarantors

Guarantors

906.1
495.2
410.9

254.0
12.6
2.7
141.6
16.2
3.3
122.1
46.7

75.4

—

75.4

55.4

$

$

$

70.9
52.9
18.0

16.9
—
—
1.1
1.5
(4.9)
4.5
1.1

3.4

—

3.4

2.4

Eliminations
$

(18.1) $
(18.1)
—

—
—
—
—
—
—
—
—

—
(65.5)
(65.5) $

(51.1) $

$

$

Total

1,034.1
609.2
424.9

294.4
14.6
3.8

2.9
1.4
107.8
85.5
22.3
7.1

15.2
—
15.2

26.7

Total

958.9
530.0
428.9

274.5
12.6
2.7
139.1
60.3
(1.6)
80.4
30.5

49.9

—

49.9

28.9

Net Sales
Cost of goods sold
Gross Profit
Selling, general and administrative
expenses
Amortization of intangible assets
Restructuring expense

Impairment of goodwill and other
intangible assets
Other operating expenses, net
Operating (Loss) Profit

Interest expense
(Loss) Earnings before Income Taxes
Income tax (benefit) expense
Net (Loss) Earnings before Equity in
Subsidiaries
Equity earnings in subsidiary
Net Earnings (Loss)

Total Comprehensive Income (Loss)

Net Sales
Cost of goods sold
Gross Profit
Selling, general and administrative
expenses
Amortization of intangible assets
Other operating expenses, net
Operating (Loss) Profit

Interest expense
Other expense
(Loss) Earnings before Income Taxes
Income tax (benefit) expense
Net (Loss) Earnings before Equity in
Subsidiaries

Equity earnings in subsidiary
Net Earnings

Total Comprehensive Income

$

$

$

$

$

$

Parent
Company

— $
—
—

7.7
—
—

—
—
(7.7)
85.5
(93.2)
(30.0)

(63.2)
78.4
15.2

26.7

$

$

Parent
Company

— $
—
—

3.6
—
—
(3.6)
42.6
—
(46.2)
(17.3)

(28.9)

65.5

36.6

22.2

$

$

66

Parent
Company

Year Ended September 30, 2011
Non-
Guarantors

Guarantors

Eliminations
$

(21.5) $
(21.5)
—

Total

968.2
516.6
451.6

239.5
12.6

566.5
1.6
(368.6)
51.5
10.5
(430.6)
(6.3)
(424.3)

—
—

—
—
—
—
—
—
—
— $

— $

(428.5)

68.5
55.3
13.2

15.7
—

—
0.1
(2.6)
4.0
(2.6)
(4.0)
(1.0)
(3.0) $

(2.0) $

Net Sales
Cost of goods sold
Gross Profit
Selling, general and administrative
expenses
Amortization of intangible assets
Impairment of goodwill and other
intangible assets
Other operating expenses, net
Operating Loss
Intercompany interest expense
Other expense
Loss before Income Taxes
Income tax benefit
Net Loss

Total Comprehensive Loss

$

$

$

— $
—
—

—
—

—
—
—
—
—
—
—
— $

$

921.2
482.8
438.4

223.8
12.6

566.5
1.5
(366.0)
47.5
13.1
(426.6)
(5.3)
(421.3) $

— $

(426.5) $

67

POST HOLDINGS, INC.
CONDENSED CONSOLIDATING BALANCE SHEETS

Parent
Company

Guarantors

September 30, 2013
Non-
Guarantors

Eliminations

Total

ASSETS

391.4
38.1
0.3
—
11.8
3.2
444.8
—
—
—
391.9
2,384.0
—
24.0
3,244.7

$

$

4.1
—
75.9
115.9
—
7.4
203.3
342.4
1,483.3
898.4
—
—
—
2.7
2,930.1

$

$

8.2
—
10.9
6.0
0.1
0.4
25.6
46.1
6.4
—
—
—
2.4
—
80.5

$

LIABILITIES AND STOCKHOLDERS’ EQUITY

$

$

0.5
18.5
19.0
1,408.6
—
304.3
14.2
1,746.1
1,498.6

$

76.9
43.8
120.7
—
391.7
—
94.9
607.3
2,322.8

5.3
6.6
11.9
—
0.2
—
7.2
19.3
61.2

$

$

$

(1.7) $

—
(3.9)
—
—
—
(5.6)
—
—
—
(391.9)
(2,384.0)
—
—
(2,781.5) $

(5.6) $

—
(5.6)
—
(391.9)
—
—
(397.5)
(2,384.0)

402.0
38.1
83.2
121.9
11.9
11.0
668.1
388.5
1,489.7
898.4
—
—
2.4
26.7
3,473.8

77.1
68.9
146.0
1,408.6
—
304.3
116.3
1,975.2
1,498.6

Current Assets

$

Cash and cash equivalents
Restricted cash
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets

Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Intercompany receivable
Investment in subsidiaries
Deferred income taxes
Other assets

Total Assets

Current Liabilities
Accounts payable
Other current liabilities

Total Current Liabilities

Long-term debt
Intercompany payable
Deferred income taxes
Other liabilities

Total Liabilities
Total Stockholders’ Equity

Total Liabilities and Stockholders’
Equity

$

3,244.7

$

2,930.1

$

80.5

$

(2,781.5) $

3,473.8

68

Parent
Company

Guarantors

September 30, 2012
Non-
Guarantors

Eliminations

Total

Current Assets

Cash and cash equivalents
Receivables, net
Inventories
Deferred income taxes
Prepaid expenses and other current assets

$

Total Current Assets

Property, net
Goodwill
Other intangible assets, net
Intercompany Receivable
Investment in subsidiaries
Other assets

Total Assets

$

ASSETS

49.7
—
—
1.1
9.3
60.1
—
—
—
371.9
2,067.2
13.4
2,512.6

$

$

2.2
50.1
71.6
—
5.4
129.3
352.5
1,359.9
736.0
—
—
1.4
2,579.1

$

$

LIABILITIES AND RALCORP EQUITY

Current Liabilities

Current portion of long-term debt
Accounts payable
Other current liabilities

Total Current Liabilities

Long-term debt
Intercompany payable
Deferred income taxes
Other liabilities

Total Liabilities
Total Stockholders’ Equity

$

15.3
—
8.3
23.6
930.3
—
317.5
9.7
1,281.1
1,231.5

$

— $

49.6
44.7
94.3
—
371.9
—
109.4
575.6
2,003.5

6.3
11.1
7.0
—
0.6
25.0
52.6
6.7
—
—
—
2.7
87.0

$

$

— $
5.1
8.1
13.2
—
—
—
10.1
23.3
63.7

— $

(4.7)
—
—
—
(4.7)
—
—
—
(371.9)
(2,067.2)
(2.6)
(2,446.4) $

— $

(4.7)
—
(4.7)
—
(371.9)
(2.6)
—
(379.2)
(2,067.2)

58.2
56.5
78.6
1.1
15.3
209.7
405.1
1,366.6
736.0
—
—
14.9
2,732.3

15.3
50.0
61.1
126.4
930.3
—
314.9
129.2
1,500.8
1,231.5

Total Liabilities and Stockholders’
Equity

$

2,512.6

$

2,579.1

$

87.0

$

(2,446.4) $

2,732.3

69

Net Cash Provided by (Used in) by
Operating Activities

Cash Flows from Investing Activities
Business acquisitions, net of cash acquired
Additions to property
Restricted cash
Proceeds from equity distributions

Net Cash Used in Investing Activities

Cash Flows from Financing Activities
Proceeds from issuance of Senior Notes
Proceeds from issuance of preferred stock,
net of issuance costs
Repayments of long-term debt
Payments of preferred stock dividend
Payments of debt issuance costs
Payments for equity distributions
Other, net

Net Cash Provided by (Used in) by
Financing Activities

Effect of Exchange Rate Changes on Cash
and Cash Equivalents

Net Increase in Cash and Cash
Equivalents
Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

POST HOLDINGS, INC. 
CONDENSED CONSOLIDATING STATEMENTS OF CASH FLOWS

Parent
Company

Year Ended September 30, 2013
Non-
Guarantors

Guarantors

Eliminations

Total

$

37.7

$

158.3

$

4.8

$

(81.6) $

119.2

(7.1)
(30.3)
—
—
(37.4)

—

—
—
—
—
(119.0)
—

(119.0)

—

1.9

2.2
4.1

$

—
(2.5)
—
—
(2.5)

—

—
—
—
—
—
—

—

(0.4)

1.9

6.3
8.2

—
—
—
(39.1)
(39.1)

(352.9)
(32.8)
(38.1)
—
(423.8)

—

600.0

—
—
—
—
119.0
—

119.0

—

(1.7)

—

$

(1.7) $

234.0
(170.6)
(4.2)
(10.5)
—
0.1

648.8

(0.4)

343.8

58.2
402.0

(345.8)
—
(38.1)
39.1
(344.8)

600.0

234.0
(170.6)
(4.2)
(10.5)
—
0.1

648.8

—

341.7

49.7
391.4

$

70

Net Cash (Used in) Provided by
Operating Activities

Cash Flows from Investing Activities
Additions to property
Payment for equity contributions
Proceeds from equity distributions
Net Cash Provided by (Used in)
Investing Activities

Cash Flows from Financing Activities
Proceeds from issuance of Senior Notes
Proceeds from issuance of term loan
Payment to Ralcorp
Repayments of long-term debt
Purchases of treasury stock
Change in net investment of Ralcorp
Payments of debt issuance costs
Changes in intercompany debt
Proceeds from equity contributions
Payments for equity distributions
Net Cash (Used in) Provided by
Financing Activities

Effect of Exchange Rate Changes on Cash
and Cash Equivalents

Net Increase in Cash and Cash
Equivalents

Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

Parent
Company

Year Ended September 30, 2012
Non-
Guarantors

Guarantors

Eliminations

Total

$

(3.1) $

201.5

$

9.8

$

(64.2) $

144.0

—
(6.0)
84.3

78.3

775.0
175.0
(900.0)
(4.4)
(53.4)
—
(17.7)
—
—
—

(29.5)
—
—

(29.5)

—
—
—
—
—
(21.3)
—
—
—
(148.5)

(25.5)

(169.8)

—

49.7

—
49.7

$

—

2.2

—
2.2

$

(1.4)
—
—

(1.4)

—
—
—
—
—
(18.1)
—
7.8
6.0
—

(4.3)

0.5

4.6

1.7
6.3

—
6.0
(84.3)

(78.3)

—
—
—
—
—
—
—
—
(6.0)
148.5

142.5

—

—

$

—
— $

(30.9)
—
—

(30.9)

775.0
175.0
(900.0)
(4.4)
(53.4)
(39.4)
(17.7)
7.8
—
—

(57.1)

0.5

56.5

1.7
58.2

71

Net Cash Provided by (Used in)
Operating Activities

Cash Flows from Investing Activities
Additions to property

Net Cash Used in Investing Activities

Cash Flows from Financing Activities
Change in net investment of Ralcorp
Changes in intercompany debt

Net Cash Used in Financing Activities

Effect of Exchange Rate Changes on Cash
and Cash Equivalents

Net Decrease in Cash and Cash
Equivalents

Cash and Cash Equivalents, Beginning of
Year
Cash and Cash Equivalents, End of Year $

Parent
Company

Year Ended September 30, 2011
Non-
Guarantors

Guarantors

Eliminations

Total

$

— $

144.6

$

(0.8) $

— $

143.8

—
—

—
—

—

—

—

(12.5)
(12.5)

(132.1)
—
(132.1)

—

—

—
— $

—
— $

(2.4)
(2.4)

(60.2)
60.2

—

0.1

(3.1)

4.8
1.7

$

—
—

—
—

—

—

—

—
— $

(14.9)
(14.9)

(192.3)
60.2
(132.1)

0.1

(3.1)

4.8
1.7

72

NOTE 23 — SUMMARY QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

Fiscal 2013

Net sales

Gross profit

Net earnings (loss)

Net earnings (loss) available to common stockholders

Basic earnings (loss) per share

Diluted earnings (loss) per share

Fiscal 2012

Net sales

Gross profit

Net earnings

Basic earnings per share

Diluted earnings per share

NOTE 24 — SUBSEQUENT EVENTS

Debt Issuance

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$

$

$

236.9

105.7

7.6

7.6

0.23

0.23

$

$

$

$

219.3

$

98.0

12.8

0.37

0.37

$

$

$

$

248.2

102.5

5.1

4.3

0.13

0.13

250.5

111.0

10.5
0.31

0.30

$

$

$

$

$

$

257.3

104.2

3.4

1.1

0.03

0.03

241.9

109.8

15.8

0.46

0.46

$

291.7

112.5
(0.9)
(3.2)
(0.10)
(0.10)

247.2

110.1

10.8

0.32

0.31

$

$

$

$

$

On November 18, 2013, the Company issued $525.0 million principal value of 6.75% senior notes due in December 2021. 
The 6.75% senior notes were issued at par and the Company received $517.1 after paying investment banking fees of $7.9 which, 
along with other financing fees incurred, will be deferred and amortized to interest expense over the term of the notes.

Preferred Stock Dividend

On October 15, 2013, the Company's Board of Directors declared a quarterly dividend of $0.9375 per share, representing a 
pro-rata payment for the dividend period from the date of August 15, 2013 to November 14, 2013, on the Company’s 3.75% Series 
B Cumulative Perpetual Convertible Preferred Stock. The dividend was paid on November 15, 2013 to preferred shareholders as 
of November 1, 2013.

73

ITEM 9. 

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

Not applicable.

ITEM 9A.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the Chief Executive Officer and Chief Financial Officer of the Company, has evaluated the effectiveness 
of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of 
the period covered by this report. Based on that evaluation, our CEO and CFO concluded that, as of the end of the period covered 
by this report, the Company's disclosure controls and procedures were effective to provide reasonable assurance of achieving the 
desired control objectives.

Management's Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as such 
term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is designed 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with generally accepted accounting principles.

 In December 2012, we acquired substantially all of the assets of Attune Foods, Inc. Additionally, in May 2013, we acquired 
certain assets of Hearthside Food Solutions' private label and branded cereal, granola and snacks businesses, and in September 
2013,  we  acquired  Premier  Nutrition  Corporation.  We  have  excluded  these  acquisitions,  which  were  purchase  business 
combinations, from our assessment of the effectiveness of our internal control over financial reporting. Total assets and total third 
party revenues, for these businesses represent $246.6 million, or 7% of consolidated assets, and $51.3 million or 5% of consolidated 
revenues, respectively. 

As of September 30, 2013, management conducted an assessment of the effectiveness of the Company’s internal control over 
financial reporting based upon the criteria described in Internal Control-Integrated Framework (1992) issued by the Committee 
of  Sponsoring  Organizations  of  the  Treadway  Commission.  Based  on  management's  assessment  utilizing  these  criteria,  our 
management concluded that, as of September 30, 2013, our internal control over financial reporting was effective.

The  effectiveness  of  our  internal  control  over  financial  reporting  as  of  September  30,  2013  has  been  audited  by 

PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears herein.

Changes in Internal Control Over Financial Reporting

We evaluated the changes in our internal control over financial reporting that occurred during the quarter ended September 
30, 2013 and concluded that the following matters have materially affected, or are reasonably likely to materially affect, our internal 
control over financial reporting.

Historically, we have relied on Ralcorp's financial controls and resources to manage certain aspects of our business and report 
our results. Post entered into a Transition Services Agreement (“TSA”) with Ralcorp on February 3, 2012, pursuant to which 
Ralcorp agreed to provide Post certain information technology, accounting and other resource planning services to facilitate certain 
accounting and reporting functions for periods of time ranging from 5 months up to 24 months. On July 1, 2013, we implemented 
stand-alone information technology systems separate from Ralcorp. These stand-alone systems, which were replicated from the 
Ralcorp information systems the Company had been utilizing since its separation from Ralcorp in February 2012, were utilized 
by the Company for the completion of its third and fourth quarter financial reporting cycles. Controls and procedures related to 
these stand-alone information systems have been implemented. 

In connection with our acquisitions in fiscal 2013, management is in the process of analyzing, evaluating and, where necessary, 
implementing changes in controls and procedures. As a result, the process may result in additions or changes to the Company's 
internal  control  over  financial  reporting. The  Company's  fiscal  2013  acquisitions  are  excluded  from  management's  report  on 
internal control over financial reporting as of September 30, 2013.

ITEM 9B.  OTHER INFORMATION

Not applicable. 

74

PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information regarding directors under the headings “Election of Directors – Information about the Current Directors and 
Nominees for Election to the Board of Directors,” “Corporate Governance – Board Meetings and Committees,” and “Security 
Ownership of Certain Shareholders – Section 16(a) Beneficial Ownership Reporting Compliance” in the Company’s 2014 Notice 
of Annual Meeting and Proxy Statement is hereby incorporated by reference. Information regarding Executive Officers of the 
Company is included under Item 1 of Part I.  

The Company has adopted a code of ethics, our “Standards of Business Conduct,” applicable to all corporate officers and 
employees, which sets forth the Company’s expectations for the conduct of business by officers and employees. The directors 
have adopted, and are required to abide by, the Directors Code of Ethics. Both documents are available on the Company’s website 
at www.postholdings.com. In the event the Company modifies either document or waivers of compliance are granted to officers 
or directors, the Company will post such modifications or waivers on its website or in a report on Form 8-K. 

ITEM 11.  EXECUTIVE COMPENSATION

Information appearing under the headings “Compensation of Officers and Directors,” “Compensation Committee Interlocks 
and Insider Participation” and “Corporate Governance and Compensation Committee Report” in the Company’s 2014 Notice of 
Annual Meeting and Proxy Statement is hereby incorporated by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 

RELATED STOCKHOLDER MATTERS 

The discussion of the security ownership of certain beneficial owners and management appearing under the headings “Security 
Ownership of Certain Shareholders” and equity compensation plan information under the heading “Equity Compensation Plan 
Information” in the Company’s 2014 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

Information appearing under the heading “Certain Relationships and Related Transactions” and “Corporate Governance – 
Director Independence” of the Company’s 2014 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference.  

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information under the heading “Ratification of Appointment of Independent Registered Public Accounting Firm” in the 

Company’s 2014 Notice of Annual Meeting and Proxy Statement is hereby incorporated by reference. 

PART IV 

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Documents filed as a part of this report: 

1.  Financial Statements. The following are filed as a part of this document under Item 8.

•  Report of Independent Registered Public Accounting Firm

•  Consolidated Statements of Operations for the years ended September 30, 2013, 2012 and 2011

•  Consolidated Statements of Comprehensive Income (Loss) for the years ended September 30, 2013, 2012 and 

2011

•  Consolidated Balance Sheets at September 30, 2013 and 2012

•  Consolidated Statements of Cash Flows for years ended September 30, 2013, 2012 and 2011

•  Consolidated Statements of Stockholders’ Equity for the years ended September 30, 2013, 2012 and 2011

•  Notes to Consolidated Financial Statements

2.  Financial Statement Schedules. None. Schedules not included have been omitted because they are not applicable or the 

required information is shown in the financial statements or notes thereto.

3.  Exhibits. See the Exhibit Index that appears at the end of this document and which is incorporated herein. 

75

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, Post Holdings, Inc. has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES 

POST HOLDINGS, INC.

By:

/s/ William P. Stiritz
William P. Stiritz
Chairman of the Board and Chief Executive
Officer

November 27, 2013

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Jeff A. Zadoks 
and Diedre J. Gray and each of them, his true and lawful attorney-in-fact and agent, with full power of substitution and resolution, for 
him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this report, and to file the same, with 
all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said 
attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite and necessary to be done 
in and about the premises, as fully and to all intents and purposes as he might or could do in person, hereby ratifying and confirming all 
that said attorneys-in-fact and agents or their substitute or substitutes, may lawfully do or cause to be done by virtue hereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed by the following 

persons on behalf of the registrant and in the capacities and on the dates indicated.  

Signature

Title

Date

/s/ William P. Stiritz
William P. Stiritz

/s/ Robert V. Vitale
Robert V. Vitale

/s/ Jeff A. Zadoks
Jeff A. Zadoks

/s/ David R. Banks
David R. Banks

/s/ Terence E. Block
Terence E. Block

/s/ Jay W. Brown
Jay W. Brown

/s/ Edwin H. Callison
Edwin H. Callison

/s/ Gregory L. Curl
Gregory L. Curl

/s/ William H. Danforth
William H. Danforth

/s/ Robert E. Grote
Robert E. Grote

/s/ David P. Skarie
David P. Skarie

Chairman of the Board of Directors and Chief
Executive Officer (principal executive officer)

November 27, 2013

Chief Financial Officer
(principal financial officer)

Corporate Controller
(principal accounting officer)

November 27, 2013

November 27, 2013

Director

November 27, 2013

Director and President, Chief Operating Officer

November 27, 2013

Director

Director

Director

Director

Director

Director

November 27, 2013

November 27, 2013

November 27, 2013

November 27, 2013

November 27, 2013

November 27, 2013

76 
CORPORATE AND SHAREHOLDER INFORMATION

EXECUTIVE OFFICERS

William P. Stiritz
Chairman of the Board and Chief Executive Officer

BOARD OF DIRECTORS

David R. Banks
Private Equity Investor

Terence E. Block
President and Chief Operating Officer

Robert V. Vitale 
Chief Financial Officer

James L. Holbrook 
Executive Vice President – Marketing 

Jeff A. Zadoks 
Corporate Controller 

Terence E. Block
President and Chief Operating Officer,  
Post Holdings, Inc.

Jay W. Brown
Retired Chief Executive Officer, Protein  
Technologies International, Continental Baking  
Company, and Van Camp Seafood Company

Edwin H. Callison
Executive Vice President, Wirtz Beverage Group

Diedre J. Gray
Senior Vice President, General Counsel and Secretary

Gregory L. Curl
President, Temasek Holdings

CORPORATE HEADQUARTERS

Post Holdings, Inc.
2503 South Hanley Road
Saint Louis, MO 63144
314-644-7600
www.postholdings.com

NOTICE OF ANNUAL MEETING

The 2013 Annual Meeting of Shareholders will  
be held at Gateway Center, One Gateway Drive,  
Collinsville, Illinois 62234, at 9:00 a.m. Central 
Time, Thursday, January 30, 2014. Proxy  
materials for the meeting are enclosed.

Transfer Agent and Registrar:
Computershare Trust Company, N.A. 
www.computershare.com  

Shareholder Telephone Calls:
Operators are available Monday-Friday, 8:30 a.m. to 
5:00 p.m. Central Time. An interactive automated 
system is available around the clock daily.  
Inside the U.S.:  877-498-8861  
Outside the U.S.:  312-360-5193

Mailing Address:
For questions regarding stock transfer, change  
of address or lost certificates by regular mail:
Computershare Trust Company
P.O. Box 43036
Providence, RI 02940-3036

To deliver stock certificates in person or by courier:  
Computershare Trust Company
250 Royall Street
Canton, MA 02021

Independent registered public accounting firm:  
PricewaterhouseCoopers LLP

William H. Danforth
Chancellor Emeritus 
Washington University, St. Louis

Robert E. Grote
Retired Vice President, Administration,  
Washington Steel Corporation

David P. Skarie
Retired Co-Chief Executive Officer and President, 
Ralcorp Holdings, Inc.

William P. Stiritz
Chairman of the Board and Chief Executive Officer, 
Post Holdings, Inc.

ADDITIONAL INFORMATION

You can access financial and other information  
about Post Holdings, Inc. at www.postholdings.com, 
including press releases, Forms 10-K, 10-Q and  
8-K as filed with the Securities and Exchange  
Commission; and Information on Corporate  
Governance such as the Director Code of Ethics, 
Standards of Business Conduct for Officers and  
Employees, and charters of Board committees.  
You can also request that any of these materials  
be mailed to you at no charge by calling or writing:

Post Holdings, Inc.
Attn:  Shareholder Services
2503 South Hanley Road
Saint Louis, Missouri 63144
Telephone:  314-644-7600

(1)  Julius Caesar, William Shakespeare

(2)  For the 52 weeks ended September 28, 2013, according to Nielsen

(3)  For the 52 weeks ended September 28, 2013, according to SPINSscan Natural syndicated data

(4)  2012 annual growth, according to the Nutrition Business Journal (excludes the Sports & Energy Drinks sub-segment of the U.S. Sports Nutrition & Weight Loss market)

(5)   Management has determined that the Adjusted EBITDA, Adjusted net earnings available to common stockholders and Adjusted diluted earnings per common share metrics presented herein are key metrics 
that will help investors understand the ultimate income and near-term cash flows generated by our business. Adjusted EBITDA is a non-GAAP measure which represents net earnings excluding income 
taxes, net interest expense, net other nonoperating income/expense, depreciation and amortization, non-cash stock based compensation, nonrecurring cash compensation for retention/severance, 
restructuring and plant closure costs, acquisition related transaction costs, inventory revaluation adjustments on acquired businesses, accounts receivable servicing fees, costs to effect Post’s separation 
from Ralcorp and to establish stand-alone systems and processes, mark to market adjustments on economic hedges and intangible asset impairments, if any, and including an estimate of incremental  
costs Post would have incurred had it been a stand-alone public company for the entirety of  the periods presented. The Company believes that Adjusted EBITDA is useful to an investor in evaluating the 
Company’s operating performance and liquidity because (i) it is widely used to measure a company’s operating performance without regard to items such as depreciation and amortization, which can vary 
depending upon accounting methods and the book value of assets, (ii) it presents a meaningful measure of corporate performance exclusive of the Company’s capital structure and the method by which 
the assets were acquired, and (iii) it is a widely accepted financial indicator of a company’s ability to service its debt, as the Company is required to comply with certain covenants and limitations that are 
based on variations of EBITDA in the Company’s financing documents. Adjusted net earnings available to common stockholders is a non-GAAP measure which represents net earnings available to common 
stockholders excluding costs to effect Post’s separation from Ralcorp and to establish stand-alone systems and processes, nonrecurring cash compensation for retention/severance, restructuring and plant 
closure costs, acquisition related transaction costs, inventory revaluation adjustments on acquired businesses, intangible asset impairments, items not transferred to Post after the separation from Ralcorp 
such as equity income and currency gains on intercompany debt, and includes an estimate of incremental selling, general and administrative costs and interest expense Post would have incurred had it 
been a stand-alone public company for the entirety of all periods reported. The Company believes Adjusted net earnings available to common stockholders and Adjusted diluted earnings per common share 
are useful to investors in evaluating the Company’s operating performance because they exclude items that could affect the comparability of our financial results and could potentially distort the trends in 
business performance. In addition, for the historical periods presented, they provide investors with insight into the Company’s performance on a basis consistent with being a stand-alone public company 
rather than an operating segment of Ralcorp. The calculations of Adjusted EBITDA, Adjusted net earnings available to common stockholders and Adjusted diluted earnings per common share are not 
specified by United States generally accepted accounting principles. Our calculations of Adjusted EBITDA, Adjusted net earnings available to common stockholders and Adjusted diluted earnings per 
common share may not be comparable to similarly-titled measures of other companies. For a reconciliation of non-GAAP measures to the nearest GAAP measure, see our press releases posted on our website.

 
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