More annual reports from Provident Financial:
2020 ReportPeers and competitors of Provident Financial:
LexinFintech Holdings Ltd.We help put people 
on a path to a better 
everyday life
Provident Financial plc
Annual Report and Financial 
Statements 2020
Our strategic roadmap
Purpose
We help to put people on a path to a better everyday life
Read more on pages 8 to 11
Blueprint strategic drivers 
Customer 
progression
Human 
experiences
Head 
AND heart 
decisions
Fighting fit
Our behaviours
Be hungry for better
Put the customer  
on the team
Act like it’s yours 
Our strategy 
Grow customer-centric 
businesses
Act responsibly  
and with integrity
Maintain a secure funding  
and capital structure
Read more on pages 20 to 24
Our sustainability strategy 
Operating our business 
of lending to our customers 
in a responsible manner
Acting responsibly and sustainably  
in all our stakeholder relationships
Read more on pages 30 and 70
Visit: www.providentfinancial.com
View: Corporate Responsibility 
Report at www.providentfinancial.
com/sustainability/corporate-
responsibility-report-2020
C
Provident Financial plc Annual Report and Financial Statements 2020
At a glance
2.1m
£1.8bn
£674.8m
Customer numbers
(2019: 2.3m)
Amounts receivable  
from customers
(2019: £2.2bn)
Regulatory capital
(2019: £697.2m)
£1.0bn
(£47.1m)1
(£113.5m)2
100%
Liquidity
(2019: £0.4bn)
Loss before tax
(2019: Adjusted profit £152.8m)
(2019: Statutory profit £119.0m)
Operational carbon 
footprint offset 
(2019: 100%)
At a glance
Chairman’s statement
Strategic report
1 
2 
4  Group overview
6  Covid-19 response
8  Our Purpose
12  Chief Executive Officer’s review 
15   Chief Finance Officer’s Q&A
Investment case
17 
18  Business model
20  Strategy
25  Key performance indicators
28  CCD operational review
30  PFG’s contribution to the SDGs
34  Market overview 
38  Credit Card Division
42  Vehicle Finance Division
44  Consumer Credit Division
48  Risk management and principal risks
62  Relations with regulators
63  Viability statement
64  Financial review
70  Sustainability
91 
Section 172
1  Adjusted
2  Statutory
Governance
99  Board leadership 
and Company Purpose
99  Chairman’s introduction
102  Our Board
106   Setting our strategy
108   Promoting long-term sustainable 
111 
success: Board activities
 The Board: steering our culture 
and uniting our colleagues
113  Stakeholders and investor relations
113   How we engage effectively 
with our stakeholders
114  Listening to our colleagues
116   Effective engagement with 
shareholders and stakeholders: 
investor relations
118  Division of responsibilities 
123  Composition, succession 
and evaluation
123  Board composition
124  Induction for new directors
125  Board evaluation
127   Nomination Committee Report
131   Customer, Culture and Ethics 
Committee Report 
133  Audit, risk and internal control
133  Audit Committee Report
138  Risk Committee Report
141  Directors’ Report
Directors’ Remuneration Report
148  Annual Statement by the Chair 
of the Remuneration Committee 
153  Remuneration at a glance
155   Directors’ Remuneration Policy
160  Annual Report on Remuneration
Financial statements
173  Consolidated income statement
173  Consolidated statement 
of comprehensive income
173  (Loss)/earnings per share
173  Dividends per share
174  Balance sheets
175  Statements of changes 
in shareholders’ equity
177  Statements of cash flows
178  Statement of accounting policies
186  Financial and capital risk management
191  Notes to the financial statements
235  Independent auditor’s report
245  Alternative performance measures 
Shareholder information
247  Glossary
248  Information for shareholders
Certain alternative performance 
measures (APMs) have been used 
in this report (see pages 245 and 246)
Provident Financial plc Annual Report and Financial Statements 2020
1
Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chairman’s statement
We help...
create a vision for 2021
Introduction 
We have seen unprecedented levels of disruption and hardship 
for many people during 2020. The Board and the Executive 
Management team responded quickly to the challenges of 
Covid-19 to ensure that we could continue to supply the vital 
support our customers require, whilst safeguarding our 
colleagues and ensuring their wellbeing. 
Despite the Covid-19 crisis, we were able to make good 
progress against the strategic objectives which we set out at 
our Capital Markets Day in November 2019 including product 
development and striving towards making our funding 
structure as efficient as possible.
Covid-19
With the onset of Covid-19 during the first quarter, 2020 was 
very challenging for a lot of people and the vast majority of 
companies. As the UK Government placed the whole country 
into lockdown on 23 March, the Executive Management team 
at PFG made swift and effective decisions that positioned 
the business well for the remainder of the year and beyond. 
Remote working was introduced, including the provision of 
several hundred laptops, and new ways of providing credit 
to our customers were rolled out ahead of plan. 
The financial impact of Covid-19 on the Group has been profound 
and, sadly, it has not ceased at the end of 2020. As a result, the 
Board took the very difficult decision to withhold the final dividend 
payment with respect to our 2019 financial year, in order to 
preserve our balance sheet strength given the overwhelming 
uncertainty facing the UK economy. We are not proposing to 
pay a dividend for our 2020 financial year either. However, it is 
absolutely the Board’s intention to resume paying a dividend to 
our shareholders as soon as operating conditions normalise.
Our Consumer Credit Division
In March 2021, we informed the market of our intention to 
launch a Scheme of Arrangement in order to address the 
issue of rising volumes of customer complaints in our home 
credit business. The Board felt this was the best option to protect 
the interests of all our stakeholders, including our customers, 
and the most effective way to protect the Group’s wider interests 
moving forward. In addition, we have taken the difficult decision 
to stop serving the home credit market and move towards 
closing that business over the course of 2021.
This decision was not taken lightly, and the Board undertook a 
significant amount of consideration before reaching this conclusion. 
In recent years, the home credit market has shrunk significantly, 
reflecting changing customer preferences. The Board felt that it 
would be in the best interests of our shareholders to focus on larger 
market segments, including our existing sub- and near-prime 
credit card and vehicle finance products, as well as new 
segments including the unsecured personal loan market. 
Our shareholders
We maintained a regular dialogue with our shareholders 
throughout 2020 which has, in many ways, been more important 
to do than ever. Issues of environmental, social and corporate 
governance (ESG) are forming central parts of investment cases 
for many of our largest shareholders. PFG has a sustainable, 
responsible business strategy which aims to put the customer 
at the heart of everything we do. Please see our Corporate 
Responsibility section for more details on pages 70 to 90. 
As I reflect on how difficult 2020 was 
for so many people, I am extremely 
proud of how all colleagues across PFG 
responded. We continued to support 
our customers through very challenging 
circumstances, whilst not losing sight 
of our strategic objectives. This focus 
leaves us well positioned for the 
year ahead.
Patrick Snowball
Chairman
2
Provident Financial plc Annual Report and Financial Statements 2020
Our investor relations programme for 2020 was put on hold and 
all our shareholder meetings were conducted virtually. As and 
when conditions allow, we plan to be more active in 2021 and 
we have plans to attend more broker and industry conferences. 
Our governance
The Board is responsible for the effective oversight of the Group 
and determines its strategic direction and objectives. We are 
committed to the highest possible standards of corporate 
governance and delivering long-term, sustainable 
shareholder value. 
I am delighted to welcome Margot James to the Board. Margot 
joined in July 2020, bringing with her a wealth of experience 
from both the public and private sectors. Between 2010 and 
2019, Margot served as a Member of Parliament and held a 
number of ministerial offices. In 1985, she founded Shire Health 
Group which provided public relations and medical educational 
services to pharmaceutical companies. Margot’s roles in the 
public sector provide her with a strong understanding of the 
expectations of regulators and other public stakeholders, as 
well as strong knowledge of corporate governance, labour 
markets and UK technology and retail sectors. She has a track 
record of driving value for shareholders and has a demonstrable 
record as a successful entrepreneur and CEO.
Our people
The Board and I would like to extend our heartfelt gratitude to 
Malcolm, the wider management team and everyone at PFG 
for their hard work and perseverance during 2020. The fact that 
we have been able to continue supporting our customers, whilst 
delivering some key strategic objectives, is a significant outcome. 
I am pleased to report that our Strategic Blueprint is now 
embedded across everything we do at PFG and our Purpose 
of helping to put our customers on a path to a better everyday 
life is more relevant than ever. 
Our Group and divisional Executive Committees have had to 
work especially hard during 2020 to help keep colleagues across 
the Group motivated during very difficult circumstances. 
Towards the start of 2020, Neeraj Kapur joined as CFO and 
Gary Thompson joined Vanquis Bank as Finance Director. In 
July, David Shrimpton was appointed Managing Director of 
Moneybarn, having carried out the role on an interim basis 
for a short period and, in September, Hamish Paton joined 
Consumer Credit Division (CCD) as Managing Director.
In October, Malcolm Le May, our Group CEO, took a short period 
of absence to recuperate from an operation. During this time, 
I held the position of Executive Chairman and took over the 
day-to-day running of the business. This is reflected in our 
Executive Remuneration section on pages 148 to 171. 
Outlook
2021 will undoubtedly be another very challenging year as we 
start to reshape the Group post-Covid-19 and following our 
decision to withdraw from the home credit market.
PFG has provided essential support to some of the most financially 
vulnerable in society for over 140 years. This ambition will remain 
our principal focus whilst ensuring we return to generating 
sustainable shareholder returns.
Patrick Snowball
Chairman
10 May 2021
Chairman’s ESG Q&A
What are your reflections on PFG’s commitment 
to managing ESG issues?
Of course, if the Group is to continue to deliver the products 
and services that help put our customers on a path to a 
better everyday life, we need to be financially sustainable. It 
is also clear, however, that there is increasing interest amongst 
our stakeholders in the wider role that PFG plays in society. 
This is why we have a sustainability strategy which not only 
focuses on responsibly serving our customers, but also 
underlines our commitment to take action to respond to 
climate change. This strategy is integral to our long-term 
success and the value we create for all our stakeholders, 
and frames the way we manage and report our ESG 
responsibilities. It also ensures that ESG considerations 
are regularly discussed and assessed by the Board, 
and factored into the way we run the business.
How does the Board stay abreast of the ESG concerns 
that are material to the Group’s stakeholders?
One of my first actions when I joined PFG as Chairman 
in 2019 was to establish the Board’s Customer, Culture 
and Ethics (CCE) Committee. This Committee is chaired by 
Non-Executive Director Graham Lindsay and its membership 
comprises a mix of other Board non-executive directors 
and senior leaders from across the business. By having this 
Committee in place, the Board is able to stay up to date of 
all material ESG-related developments. 
What do you see as being the most pressing ESG 
issue for the Board?
ESG issues have risen in prominence for all Boards over the 
past 18 months as institutional investors and other stakeholders 
have made the link between ESG performance and business 
strategy, and its potential to impact the bottom line. And the 
events of 2020 have served to further underline the importance 
to PFG of playing a role in responding to the key ESG issues, 
such as climate change, inequality and poverty, and creating 
a truly sustainable business. This is why the Board approved 
a number of long-term objectives that are aligned with five 
UN Sustainable Development Goals along with PFG’s route 
map to meet the recommendations of the Task Force on 
Climate-related Financial Disclosures. 
How is the Board ensuring that ESG performance 
is linked to PFG’s strategy?
In addition to the CCE Committee overseeing the 
embedding of our Blueprint, our Remuneration Committee 
also ensures that ESG performance aligns with the Group’s 
strategic objectives by integrating relevant metrics into the 
pay and reward systems for the senior leadership team. This 
not only ensures that pay is aligned with delivering strong 
financial performance that accords with our Blueprint, but 
also helps to hold our senior managers to account for the 
delivery of sustainable business goals. 
How does PFG engage with its shareholders 
on the ESG agenda?
I recognise that shareholder interest in our ESG performance 
has increased in recent years, which is why we are committed 
to sharing information on our ESG performance, alongside 
our financial performance, with the investment community 
so investors, analysts and other shareholders can see how 
we have, in delivering our business activities, balanced profit 
and purpose. We do this by disclosing ESG performance 
information in our main corporate reports and presentations, 
responding directly to requests for information from investors 
and analysts, and by maintaining a presence on specific 
investment indices. This enables us to share with the investment 
community information on the progress we are making in 
terms of delivering our business strategy in accordance with 
our Purpose, and on a broader spectrum of issues such as 
climate change, inclusion and diversity, and human rights.
Read more in our Corporate Responsibility Report at 
www.providentfinancial.com/sustainability/
corporate-responsibility-report-2020
Provident Financial plc Annual Report and Financial Statements 2020
3
Strategic reportGroup overview
We help...
customers through our 
market-leading businesses
As the leader in our chosen market segments, the Group meets the needs of 
customers through three divisions: Vanquis Bank, Moneybarn and the Consumer 
Credit Division (CCD), supported by a central corporate office. Vanquis Bank 
offers a range of credit cards, unsecured personal loans and retail deposits. 
Moneybarn offers secured vehicle finance on a range of asset classes, including 
cars, motorbikes and light commercial vehicles. CCD offers home credit and 
provided short-term online loans through Satsuma until February 2020. 
Credit cards
Vehicle finance
Home credit and online loans
1.7m
91,400
311,000
Customers*
Customers*
Customers*
£150–
£4,000
£4,000–
£25,000
£100–
£2,500
Credit card limits
Loan range
Loan range
£1,000–
£5,000
3–5 
years
13–104 
weeks
Loan range
Loan terms
Loan terms
Read more on pages 42 and 43
Read more on pages 44 to 47
1–3 
years
Loan terms
Read more on pages 38 to 41
4
Provident Financial plc Annual Report and Financial Statements 2020
*  Customer numbers as at 2020 year end.
We...
understand our customers
The Group is a specialist lender focused on serving the one in five UK adults who are not well served 
by mainstream lenders. 
Consumers may be not be well served by mainstream lenders 
for a multitude of reasons:
 – looking to build or rebuild their credit rating; and
 – value a more tailored product and service.
 – managing on below-average incomes with limited savings, 
meaning unforeseen expenses can be challenging;
 – have variable incomes (e.g. self-employed, on a zero-hours 
contract, have multiple part-time jobs);
 – experienced a significant life event (e.g. job loss, ill 
health, divorce);
 – new to credit or new to the UK and therefore have little 
or no credit history;
A wider range of suitable and sustainable credit products is 
required than is typically provided by mainstream lenders. 
In addition, our customers sit across a broad range of risk 
profiles. It is therefore important that a range of price points 
can be offered, increasing financial inclusion. Finally, our 
customers’ needs and circumstances are often more fluid 
then those of consumers served by mainstream providers, 
requiring us to provide a more flexible approach.
Our customers’ typical characteristics
Not working/benefits/part-time and casual
Below national average (£10–15k) 
Income 
source
Income 
levels
Full-time salaried/15–20% self-employed
Around national average (£20–30k)
Rented accommodation/social housing
Housing
Renters/c.20% mortgages
35–64 years
18–34 years
>80%
100% 
Typical 
age
Bank 
account
25–44 years
35–54 years
100%
100%
Limited or no savings
Savings
Some savings for specific goals
Provident Financial plc Annual Report and Financial Statements 2020
5
Strategic reportCovid-19 response
Our response 
to Covid-19
In Q1’20, the Group faced 
significant uncertainty with the 
onset of the Covid-19 pandemic. 
The uncertain and challenging 
times required a reassessment 
of the operating model to protect 
our stakeholders. The need for the 
whole Group to work together 
was paramount and this was 
delivered seamlessly. 
The Covid-19 pandemic has 
underlined just how important 
technology is in keeping us 
connected with our customers. 
A great example of this is Provident 
Direct. This brought the best in 
face-to-face service in lending 
with a continuous payment 
authority (CPA) then used 
for future payments.
  Our customers
Our Purpose is to help put customers on a path to a better 
everyday life. The relationship with our customers is a 
fundamental part of our business. Meeting their needs and 
expectations, while keeping colleagues safe, has been the 
number one priority through the year.
Prior to the FCA regulations on payment holidays, Moneybarn 
took a proactive approach to forbearance and initiated payment 
holidays, contacting customers proactively to update them on 
how the business was responding to the pandemic. We know 
that, for a Moneybarn customer, the monthly repayment is one 
of their largest monthly expenses, and that a rapid response 
was needed to support our customers. Moneybarn, therefore, 
saw the highest proportion of customers requiring support with 
approximately 25% of customers immediately taking a payment 
holiday at the onset of Covid-19. This moderated to 2% as 
customers adapted to their changing financial circumstances 
and have predominantly returned to their contractual 
repayment profile. 
In Vanquis Bank, there was relatively low take-up of payment 
holidays for card customers due to the lower minimum monthly 
payment required on a credit card. In addition, due to constricted 
spend during the pandemic, many customers were actually 
able to pay down on their existing debt. Vanquis Bank loan 
customers had a higher take-up on payment holidays with 
approximately 10% at the start of the pandemic moderating 
down to under 5% by the end of the year.
The CCD customer base is more used to budgeting on low 
incomes and less sensitive to changes in the macroeconomic 
environment. A payment holiday is also a core part of the home 
credit business model. Significant changes were therefore not 
required in forbearance with only 5% of customers explicitly 
being impacted by Covid-19 and requiring support.
The historical success of the home credit business is built on 
the unique personal relationships which the Customer Experience 
Managers (CEMs) develop with each of their customers over 
time. Being able to maintain this relationship when a CEM 
could not have a face-to-face relationship was a challenge. 
However, several remote methods were created for a customer 
to manage their account including online and telephone 
repayments and remote loan applications followed by 
e-disbursements to transfer a loan into a customer’s 
bank account.
Read more on pages 8 and 9
6
Provident Financial plc Annual Report and Financial Statements 2020
New publications 
have been created to 
foster engagement such 
as the ‘Stay Connected’ 
magazine providing 
Group performance and 
colleague achievement, 
in and out of their 
working day. 
Payment holidays 
granted in 2020 (‘000)
84
63
24
Vanquis 
Bank
Moneybarn
Consumer 
Credit 
Division
  Colleagues
  Investors
Managing the health and wellbeing of colleagues was critical 
when required to work remotely. In a matter of weeks, c.70% of 
colleagues were enabled to work from home. Tech and Change 
teams across the Group provided laptops and essential 
equipment to replicate the office environment. It was essential 
that colleagues had the software working to interact with both 
customers and their teams. 
With concern that the isolation of working from home could 
affect the mental wellbeing of our colleagues, Engagement 
Committees were formed to ensure colleagues continued to 
interact on both a professional and social level. The executive 
directors took the lead, ensuring that colleagues were kept 
abreast with the latest Group developments, and broadcast 
weekly vlogs throughout the year. Malcolm Le May was a 
prominent contributor to these videos, providing regular 
updates on achievements and developments, as well as lifting 
spirits with information updates on his weekend gardening. 
This more visible presence through the online platforms 
and videos has been a benefit achieved through Covid-19. 
The use of Teams, Skype and Zoom has also allowed many 
to put a face to a name, without travel required. 
Due to the uncertainty the Group faced in March, the Board took 
the difficult decision to withdraw the 2019 final dividend in order 
to strengthen the capital base to help withstand the uncertain 
economic outlook. The Board, Group and divisional Executive 
Committees and senior management also voluntarily took a 
20% pay reduction to strengthen the Group when faced with such 
uncertainty. The Group has not directly taken any proceeds 
from the government support initiatives offered. 
The tight control of capital was essential to create a sustainable 
Group, able to withstand the economic uncertainty. As a result 
of the withdrawal of the final dividend, the benefit from the 
removal of the countercyclical capital buffer and the lower 
new lending, regulatory capital headroom has significantly 
increased in the year. This will benefit the Group in 2021 as the 
economy continues to deteriorate.
Funding and liquidity was a key focus, particularly following 
customers being supported through payment holidays. The 
Group immediately increased liquid assets to £1.2bn to protect 
against the uncertainty. This was in addition to the securitisation 
of Moneybarn assets to provide additional funding in the first half. 
  Suppliers
When the first lockdown took place in 2020, various supplier 
initiatives took place. An initial assessment for each supplier 
was undertaken to highlight where there could be potential 
risks. This was based on resources, inability to work from home 
and financial status. These initial checks initiated in-depth 
supplier conversations, to ensure that critical supplies to the 
Group were not affected by the pandemic. This additional due 
diligence ensured more regular contact with our strategic 
suppliers, which allowed flexibility on both sides of the 
partnership. This ensured continuity of supplies for the 
Group which has continued into 2021.
Moneybarn’s 
Learning and 
Development team 
used Skype to remotely 
train more than 150 
colleagues in email 
admin and a new 
payment holiday 
process.
For colleagues who have required further support, management 
has promoted the Thrive app – recommended by the NHS – to 
provide access to a huge range of mental health and wellbeing 
resources with practical tools to help maintain mental wellbeing, 
from stress-busting techniques to a full cognitive behavioural 
therapy programme and a ‘progress journey’ which helps to 
monitor how colleagues are getting on.
Provident Financial plc Annual Report and Financial Statements 2020
7
Strategic reportOur Purpose
Customers
We help...
support a better 
quality of life
As a specialist lender, tailored 
products and services are 
offered to customers across 
three divisions - Vanquis Bank, 
Moneybarn and the Consumer 
Credit Division. 
Each division operates with the aim of supporting 
customers through lending responsibly. The better 
we understand our 2.1 million customers, the better 
the service we can provide. This allows us to make 
strides in becoming true customer champions. 
We have remained closer to customers in 2020, 
monitoring customer satisfaction and using surveys 
and feedback to raise areas for improvement. 
Vanquis Bank
Vanquis Bank has supported customers throughout the 
pandemic by continuing to lend to existing customers and 
activating payment freezes and arrangements where needed. 
This was evidenced by an increased customer satisfaction 
rating in the year to 91%. Colleague input was used to develop 
a new customer proposition “We stand with you on your 
journey to better and fairer credit”, which was introduced in 
August 2020. Alongside providing credit cards, loans and retail 
deposits to its customers, innovations such as Payit™ provide 
customers with a quick, simple and secure way to make 
repayments to their credit card without the use of a debit 
card, and allow an instant update to available credit limit.
Customers (m)
2.4
2.3
2.1
2.1m
customers
18
19
20
Vanquis Bank
Moneybarn
Consumer Credit Division
Vanquis Bank 
ranked as #1 in 2020 
within the Bank category 
on Trustpilot based 
on reviews received 
from customers.
Vanquis activated 
its 100,000th 
payment freeze 
in January 2021.
Further details on how we adapted our business during 
the pandemic can be found on pages 6 and 7
8
Provident Financial plc Annual Report and Financial Statements 2020
Our awards
UK’s Best Workplaces™ in 2020 
by Great Places to Work (in the 
Large Organisations category)
A Lotus Award for Culture 
for the third year running
Best Brand at the Lending 
Awards 2020
Moneyfacts Consumer 
Awards – Credit Card 
App of the Year
Non-Prime Lender 
of the Year at the 
Motor Finance 
Europe Awards 2020
Moneybarn
In 2020, Moneybarn continued to offer credit when many 
other lenders ceased lending to preserve capital and liquidity. 
Moneybarn continued to provide for customers, many of whom 
are key workers. The business partnered with Exchange & Mart 
to create an online ‘vehicle finder’ which enables applicants to 
search for cars tailored to the loan offer. Payment freezes were 
provided to support customers when needed. Moneybarn prides 
itself “on providing a service that customers love, in a way that 
is simple to understand and easy to use”. The business has won 
many awards in the year for the level of service and approach 
to lending, including Best Brand at the Lending Awards 2020 
and Non-Prime Lender of the Year at the Motor Finance Europe 
Awards 2020.
Consumer Credit Division 
The Consumer Credit Division was quick to react to the initial 
lockdown which was essential when the face-to-face relationship 
was prevented. Customer Engagement Managers (CEMs) 
continued to support customers remotely and the national 
roll-out of Provident Direct during March 2020 continued to 
provide a remote lending solution for existing customers. 
Customers were offered greater control with a wider range 
of loan disbursement and repayment options, including the 
introduction of e-disbursement and a wide choice of collection 
methods including continuous payment authority (CPA), online, 
automated IVR and debit card payments taken by the CEM 
either in the home when permitted or over the phone.
Moneybarn has been 
crowned Non-Prime 
Lender of the Year at the 
Motor Finance Europe Awards 
2020. The awards celebrate 
excellence and innovation 
in the European motor finance 
industry with Santander 
Consumer UK and 
KPMG among the 
other big winners. 
Provident Financial plc Annual Report and Financial Statements 2020
9
Strategic reportOur Purpose continued
Colleagues
We help...
empower our 
colleagues
Colleague engagement
(survey response)
70%
72%
19
20
Years
It is fundamental that colleagues 
are proud of what they do. Their 
hard work delivers our Purpose 
to help put customers on a path 
to a better everyday life. 
The Group’s culture has continued to be developed in 2020, 
whilst supporting colleagues during the challenges faced 
during Covid-19. 88% of colleagues understand our Purpose 
and what it is trying to achieve (+6% in the year).
There has been a huge focus on the wellbeing of all 
colleagues. A programme of events was launched to support 
mental health including a network of mental health first aiders 
and a number of other support tools such as a Wellness Guide, 
the Thrive app and a new Employee Assistance Programme. 
This is a 24-hour confidential helpline to provide support 
to colleagues and to help manage their mental health 
and wellbeing. 
KPIs
74%
60%
88%
83%
More people chose to 
participate in the survey 
this year (+2%)
Positive shift in how our 
colleagues feel we are 
bringing our Blueprint to life, 
changing the culture of our 
business and taking people 
on the journey (+6%)
88% of colleagues understand 
our Purpose and what it’s 
trying to achieve (+6%)
83% of our colleagues feel 
PFG is an organisation 
that cares and put the 
safety of its colleagues 
first in response to the 
Covid-19 pandemic
10
Provident Financial plc Annual Report and Financial Statements 2020
Key emerging themes 
at Group level:
 – Future direction of the PFG: Continued high levels of 
engagement from individual colleagues to the Group’s 
future direction, including how each colleague 
contributes to the Group achieving its goals. 
 – Our Purpose: Understanding and engagement continue 
to be high, with a significant increase in colleagues 
stating they see daily evidence of the Blueprint being 
brought to life. There are opportunities for this to 
continue with the introduction of the ‘Blueprint 
Behaviours’ performance management framework 
which will be used fully for the first time in Q1’21. 
 – Leadership vs ‘my manager’: Trust and confidence 
in managers continue to be high, and we have seen 
an increase in sentiment towards confidence in the 
leadership cohort (defined as directors/senior leaders 
within a division) (+14%).
 – Customer focus culture: The response to questions 
related to supporting and looking after customers 
has increased across the divisions, with respondents 
agreeing that the interests of Provident are aligned 
with the interests of the customers (+12%).
It has been vital to provide safe working environments in our 
offices. We have talked with our colleagues on a daily basis to 
ensure they also have safe working environments at home. 
83% of our colleagues felt PFG is an organisation which cares 
and put the safety of its colleagues first in response to the 
Covid-19 pandemic.
Communication was key with the creation of a new Group-wide 
online magazine, ‘Stay Connected’, containing guides for line 
managers to support colleagues throughout the pandemic. 
There was also a shift to virtual leadership communications 
including regular vlogs and virtual ‘town halls’. 
We continued focus on our inclusion and diversity (I&D) strategy 
to reinforce our culture of supporting and developing a diverse 
workforce. This has included development of our pipeline of 
female talent through delivery of the Women in Leadership 
Programme and increased gender pay reporting. The ‘Diversity 
and Inclusion’ network was launched, comprising four affinity 
groups based around gender, LGBTQ+, ethnicity and disability. 
The network developed a Be Yourself Inclusion Calendar and 
work has begun on updating HR management systems to 
collect information from colleagues on their ethnicity, religious 
beliefs, sexual orientation, disability status, caring responsibilities 
and gender identity to enable us to understand our workforce 
better to be able to ensure everyone feels supported. More details 
can be found in the Sustainability Report on pages 77 and 78 
and within the Section 172 Report. 
The PFG Blueprint has continued to be embedded with the 
launch of the ‘Blueprint Behaviours’ framework combined 
with the launch of three ‘Better Everyday’ recognition awards 
- Isolation Icon, Corona Hero and Champ in a Crisis – which 
reward colleagues for outstanding performance. A Group-
wide engagement survey was rolled out to take colleagues’ 
feedback to improve the colleague and customer experience. 
The results demonstrate noticeable improvements across the 
board. Engagement increased by 2% to 72% despite a year 
of disruption experienced by all colleagues. This reflects high 
levels of commitment from colleagues since the beginning 
of the pandemic. There has been a positive shift in how our 
employees feel management are bringing the Blueprint to life, 
changing the Group’s culture and taking all colleagues on this 
journey (+6% to 60%).
Provident Financial plc Annual Report and Financial Statements 2020
11
Strategic reportChief Executive Officer’s review
We help...
improve our customers’ lives
Introduction
Immediately after the Government’s initial response to 
Covid-19 in March 2020, the Group focused on adapting the 
operations of its three divisions – Vanquis Bank, Moneybarn 
and the Consumer Credit Division (CCD) – to enable them to 
keep supporting customers, whilst keeping colleagues safe. 
Within a matter of weeks, the vast majority of colleagues from 
Vanquis Bank and Moneybarn were working remotely and 
Provident Direct was introduced nationwide for CCD colleagues, 
enabling remote lending and collections. Unlike many of its 
competitors, Moneybarn was able to stay open throughout the 
year, including during the first Government lockdown, enabling 
it to capture market share and attract new customers. In 
addition, all of our divisions took the decision to tighten 
underwriting standards during the first half of the year.
I am pleased to report that the Group maintained its focus 
on key strategic targets set out at our November 2019 Capital 
Markets Day. PFG successfully tendered for £75m of its June 2023 
senior bonds, Moneybarn launched a new securitisation vehicle 
and Provident Direct was utilised to increasing effect in home 
credit. With our third quarter update in November, we informed 
the market that we had initiated an operational review of CCD 
to make sure that this business was positioned to provide 
shareholders with sustainable returns over the long-term. 
Please see the CCD section for more details.
Towards the end of the year, PFG established a new intermediate 
holding company, Provident Financial Holdings Limited, to 
streamline the structure of its operating subsidiaries and ensure 
that the Group is well-positioned going forward. As part of 
this process, Provident Personal Credit, Provident Financial 
Management Services Limited, Greenwood Personal Credit 
and Provident Investments Ltd were retired as guaranteeing 
subsidiaries from the Group’s fixed income securities and 
Provident Financial Holdings Limited was added as a 
guaranteeing subsidiary. 
  Group financials
Turning to the financial results for 2020, the Group reported an 
adjusted loss before tax of £47.1m (FY’19 profit of £152.8m), which 
reflects lower revenue year-on-year driven by lower receivables 
and higher impairment as a result of Covid-19. This is consistent 
with the 2020 statutory loss of £113.5m, reducing from a profit of 
£119.0m in 2019. Throughout 2020, as a management team, we 
focused on maintaining strong capital and liquidity positions 
whilst ensuring that colleagues across the Group have all the 
resources they need to work remotely.
Covid-19 had an immediate impact on our customers and 
their demand for credit. It also impacted their credit scores as 
unemployment started to rise. Across the Group, underwriting 
standards were tightened in April in response to the changing 
consumer landscape. As a result, new bookings for 2020 fell 
and so did receivables. At the end of December 2020, the Group 
had 2,070k customers (FY’19: 2,319k) and a total receivables 
balance of £1.8bn (FY’19: £2.2bn).
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
There is no doubt that 2020 was 
a tremendously difficult year for 
our customers. My colleagues across 
the Group worked tirelessly to ensure 
the continued support our customers 
needed during these challenging 
circumstances and, for that, I would 
like to extend my most sincere 
gratitude to everyone at PFG.
Malcolm Le May
Chief Executive Officer
12
Provident Financial plc Annual Report and Financial Statements 2020
The Group’s capital and liquidity positions have remained 
robust throughout the period. At the end of December, the 
Group held total regulatory capital of £675m, equating to a 
total CET1 ratio of 34.2% and a surplus above the minimum 
regulatory requirement of approximately £264m. Just after 
the period end, Vanquis Bank launched its first securitisation 
programme, which is backed by a revolving portfolio of credit 
card receivables. The notes will be held internally as an additional 
liquidity contingency option initially, enhancing Vanquis Bank’s 
ability to diversify its sources of funding.
CCD operational review
In November 2020, PFG communicated its intention to initiate 
an operational review of CCD, to be carried about by Hamish 
Paton, Managing Director, and his team. In the context of Covid-19, 
rising customer complaint volumes driven by Claims Management 
Companies (CMCs) and evolving customer choice dynamics, 
it was clear that CCD needed to evolve its business model in 
order to keep providing sustainable returns to shareholders.
On 15 March 2021, PFG informed the market of its decision to 
launch a Scheme of Arrangement (the ‘Scheme’) to address 
the liability of ongoing customer complaints based on historic 
lending at CCD. The £65m cost of the Scheme has been recorded 
as a provision in 2020. On 22 April 2021, the Court made an order 
enabling CCD to convene a meeting of Scheme creditors to 
consider the merits of the Scheme. CCD customers, past and 
present, as well as the Financial Ombudsman Service (FOS), 
now have the opportunity to vote on the Scheme. The creditors 
meeting will be held on 19 July 2021 and, if creditors vote in 
favour of the Scheme, the final Court sanction hearing will 
be held on 30 July 2021.
In response to evolving customer demand, changing home 
credit market dynamics and the desire to focus on larger market 
segments, it is with regret that PFG has decided to withdraw 
from the home credit market entirely and is considering a sale 
of this business. The home credit business will be placed into 
a managed run-off, which would be expected to conclude by 
December 2021. We expect to manage the IT infrastructure and 
support service expenditure lower as the receivables book falls. 
At the end of March 2021, CCD had approximately 2,100 employees 
and an internal consultation for these employees has started 
today. It is anticipated that the cost to the Group of placing 
the business into managed run-off or disposing of CCD will 
be up to c.£100m.
PFG will leverage its existing expertise to expand its unsecured 
personal loan product. The new loan offering will be a ‘mid-term, 
mid-cost’ product and will take into account the most recent 
sector regulation whilst catering much more closely to modern 
customer requirements. Further details will be provided 
in due course. 
Payment holidays
Following FCA guidance in March 2020, payment holidays were 
offered to customers in Vanquis Bank, Moneybarn and CCD of 
between 1 and 3 months. Payment holiday take-up by PFG 
customers peaked during H1’20, before gradually declining 
throughout the second half of the year.
Vanquis Bank saw payment holiday activations grow to a peak 
of 47k customers or 3.5% of total customers in June. At the end 
of December, the number of Vanquis customers with an active 
payment holiday was c.8.5k which equated to 0.5% of customers 
or 1.4% of receivables.
For Moneybarn, payment holidays increased significantly in 
April to c.19k customers or 23%. At the end of December, c.1.2k 
customers had an active payment holiday, equating to 1.3% 
of the total customers or 1.6% of receivables.
Within CCD, the concept of forbearance is implicit within the 
business model. Payment holidays peaked during H1’20 at c.4% 
of customers but, by the end of December, this had improved 
to c.5.0k customers equating to 1.6% or 1.1% of receivables.
Regulation
Vanquis Bank responded to FCA guidance throughout 2020 
in order to manage evolving customer requirements during 
Covid-19, which included the introduction of payment deferrals 
and extensions, as well as tailored support for customers who 
required additional help. The persistent debt measures for 
credit card lending came into effect in October having been 
delayed because of Covid-19. Vanquis Bank has made good 
progress in managing the level of customers in persistent 
debt, through changes to the credit line increase programme, 
increasing minimum payments due and enhanced 
communication encouraging customers to make higher 
recommended payments. 
During 2020, the main regulatory changes focused on the 
high-cost credit market and impacted CCD. In August, the FCA 
published the findings of a review into relending by firms that 
offer high-cost credit, which required businesses to ensure that 
relending did not lead to worse customer outcomes. At the 
same time, the Kerrigan vs. Elevate Credit (trading as Sunny) 
decision was published by the High Court which, in part, focused 
on affordability and creditworthiness procedures in place at 
Sunny, including repeat borrowing assessments. 
After the period end, in February 2021, the initial findings of the 
Woolard Review were published. The recommendations included 
encouraging alternatives to high-cost credit, promoting better 
access to debt advice and that the FCA work with the Bank of 
England and the UK Government to allow credit unions to expand 
their product offering. PFG is reviewing the recommendations set 
out in the Woolard Review and will look to incorporate anything 
taken forward by the FCA. Notably, the Group’s new unsecured 
personal loan product will be a ‘mid-cost’ offering, in keeping 
with the Review’s suggestions.
Also, after the period end, at the start of February, Moneybarn 
was able to start collecting vehicles from customers where a 
Default Termination (DT) had occurred. Before then, as per FCA 
guidance, Moneybarn was only able to collect vehicles from 
Voluntary Terminations (VT).
In February 2021, CCD was informed by the FCA that it had opened 
an enforcement investigation focusing on the consideration of 
affordability and sustainability of lending to customers, as well 
as the application of a FOS decision into the complaint handling 
process, in the period between February 2020 and February 2021. 
The start of the investigation period relates to the FOS decision 
which was taken in February of last year.
The appointment of investigators does not mean that the FCA 
has determined that rule breaches or any other contraventions 
have occurred. CCD intends to work closely with the FCA in relation 
to the investigation, which is unlikely to conclude until the end 
of 2022 at the earliest. There is no further update at this stage. 
Environmental, Social and Corporate Governance (ESG)
Issues of Environmental, Social and Corporate Governance (ESG) 
are increasingly important for us and many of our largest 
shareholders. PFG has a sustainable, responsible business 
strategy which aims to put the customer at the heart of 
everything we do. Our strategy of lending to our customers 
in a responsible and sustainable way is a key aspect of the 
Group’s purpose. We are constituents of the FTSE4Good and 
Dow Jones Sustainability Indices and submit an annual survey 
to them. We have set several long-term objectives which are 
aligned with the UN’s Sustainable Development Goals and 
Taskforce on Climate-related Financial Disclosures (TCFD). 
We also work very closely with several charities and partners 
to address issues such as access to debt advice, financial 
education and consumer vulnerability issues. Please see our 
Corporate Responsibility report, published today, for more details. 
Provident Financial plc Annual Report and Financial Statements 2020
13
Strategic reportChief Executive Officer’s review continued
Environmental, Social and Corporate Governance (ESG) 
continued
As part of PFG’s response to Covid-19, the Board and senior 
management team elected to take a 20% pay cut for three 
months from April 2020 and there were no bonuses paid in 
respect of 2020. In June 2020, the Group repaid HMRC all 
money received in respect of the Government’s job retention 
scheme, as well as all deferred tax payments and to not 
benefit from future Government support again.
In 2020, PFG committed c.£1.2m to its Social Impact Programme 
which supports partners in tackling customer and colleague 
vulnerability issues, supporting its education and skills agenda 
and investing in projects which address a range of social 
inclusion issues and promote community cohesion. Through 
the support the Group provides to School-Home Support, 
a charity working with families and children to maximise 
educational opportunities, 1,710 interventions were made 
with families in urgent need of support during the pandemic.
For 2020, the Group was able to offset 4,507 tonnes of CO2e, 
which accounted for the Group’s annual operational footprint, 
through the purchase of carbon offset certificates in the 
Weyerhaeuser Carbon Sequestration Project. The Group is 
targeting to be fully carbon neutral by 2040, ahead of the UK 
Government’s target of 2045.
Board and senior management changes
In April, Neeraj Kapur took up his role on the Group Board as 
Group Chief Financial Officer (CFO). Neeraj brings significant 
relevant experience as a main board director of a FTSE 
business and as a bank CFO. 
The measures put in place to meet 
the challenges brought on by the early 
stages of Covid-19 positioned the Group 
well for the requirements of 2020 from 
an operational perspective.
At a divisional level, Hamish Paton was appointed as Managing 
Director of CCD in September and David Shrimpton was appointed 
to the same position at Moneybarn. Gary Thompson, who was 
Director of Group Finance and Investor Relations for over ten 
years, was appointed as Finance Director of Vanquis Bank 
and Neill Moore, who has held various senior finance positions 
at KPMG, Boots and FGH, was appointed to the same position 
at CCD. After the period end, in February 2021, Chris Anderson 
joined Moneybarn as Finance Director, having also held senior 
finance positions at CitiFinancial Europe, Everyday Loans 
and Secure Trust Bank.
Outlook
The Group’s credit card and vehicle finance businesses reported 
improving trends during Q1’21, with credit card spend improving 
and the demand for vehicle finance increasing as lockdown 
restrictions eased. These positive trends, supported by the 
Group’s strong balance sheet, mean that we feel confident 
about how we are positioned in our markets. Over the course 
of 2021, PFG intends to launch an unsecured personal loan 
product in the ‘mid-cost’ segment of this £1.6bn market, an 
ambition first set out at our Capital Markets Day in 2019. The 
unsecured loan offering is an important step towards the Group’s 
ambition of becoming a broader banking group to the financially 
underserved customer. We expect to update the market with 
a Capital Markets Day in the fourth quarter of 2021.
There are indications that Covid-19 will increase the size of our 
addressable markets in the future, as household finances are 
impacted. As a result of the Covid-19 pandemic, the 10 to 12 million 
adults in the UK who sit outside of high street bank risk appetites 
will likely increase. Indeed, the FCA published recently that, 
over the course of 2020, the number of adults in the UK with 
low financial resilience had increased from 10.7m to 14.2m.
The Group remains mindful of Government support schemes 
coming to an end and the impact that this will have on the 
wider economy in the UK. However, as a result of our balance 
sheet strength and proactive but prudent approach to risk 
management, the Group remains well positioned.
We will continue to work towards many of the objectives we set 
out in our 2019 Capital Markets Day including expanding our 
digital footprint, investing in new products, focusing on funding 
efficiencies to become a broader banking group for the 
financially underserved customer.
Malcolm Le May
Chief Executive Officer
10 May 2021
14
Chief Finance Officer’s Q&A
Q&A
with  
Neeraj Kapur
Chief Finance 
Officer
I was excited about joining this 
purpose-driven company and 
I value what the Group provides 
to the underserved segment 
of our society.
Q1.
What are your first impressions since joining 
the Group?
Q2.
What has been your key focus in 2020?
I joined the Group in April 2020, just as the impact of 
the pandemic began. I was excited about joining this 
purpose-driven company and I value what the Group 
provides to the underserved segment of our society.
The tone from the Board demonstrated a positive culture 
as the Group was rebuilding after a number of challenging 
years. I liked the strategic Blueprint and the connection to 
the Group’s Purpose. We spend so much of our lives working, 
it’s important that we remain connected to the Purpose 
we’re delivering. The recovery which the Group had already 
achieved demonstrated a strong Board and management 
team. I felt part of that team very quickly. We continue to 
work together on the new issues the Group faces through 
the impact of the pandemic and the challenges of the 
Consumer Credit Division (CCD). 
Becoming CFO from 1 April meant I had to hit the ground 
running. Preparing the Group for the potential impacts of 
Covid-19 was the immediate priority. Being from a banking 
background, I felt well placed to support Vanquis Bank, and 
I also had previous experience in motor finance, but CCD 
faced very different challenges due to not being able 
to lend in the home. 
My first response was to ensure the Group had sufficient capital, 
liquidity and funding which we built quickly through April and 
May, raising £0.7bn of liquidity over six weeks. My attention was 
then on reforecasting to better understand the financial impact 
of the pandemic. This was a very challenging and draining time 
for the finance teams and I was conscious to do all I could to 
protect our colleagues’ wellbeing across the Group. 
Provident Financial plc Annual Report and Financial Statements 2020
15
Strategic reportChief Finance Officer’s Q&A continued
Q3.
What will be your key focus now for 2021?
To help create a more sustainable Group business model 
which can serve all stakeholders. The future operating model 
will need to be more dynamic in line with customer requirements. 
Meeting stakeholder requirements will be a key focus of all 
colleagues in order to take the Group forward.
I will also focus on ensuring the Group remains financially 
secure by retaining a strong capital, liquidity and funding 
structure to include the use of Vanquis Bank deposits as 
much as is feasible to reinvest in the Group’s Purpose.
Q4.
Details were provided at the 2019 Capital Markets 
Day (CMD) that Vanquis Bank will fund Moneybarn 
through retail deposits. Is this still the case and 
how will this be delivered?
The Vanquis Bank voluntary requirement was removed in 2020 
and as such the Group already has access to retail deposits 
from Vanquis Bank.
We are planning to fund more of the Group with retail deposits 
over time as communicated at the 2019 CMD.
My focus is to help build a more 
sustainable Group business model 
delivering the commitments of 2019 
Capital Markets Day and most 
importantly our Purpose.
Q5.
Will the Group be using the Bank of England 
funding schemes? 
The Vanquis Bank securitisation provided contingent funding 
capacity and, subject to Bank of England (BoE) approval, access 
to its cheap and long-term funding schemes, e.g. TFSME. 
Usage of any BoE funding will be modest and proportionate to 
the bank, which will remain predominantly retail deposit funded.
16
Provident Financial plc Annual Report and Financial Statements 2020
Investment case
Reasons to invest
PFG is a market-leading FTSE 250 company. We aim to deliver long-term value for our shareholders 
through our strong market positions, robust balance sheet and competitive advantages. Our investment 
case is based on five key areas:
1.
We are well positioned 
in the large, growing 
market segments of 
sub- and near-prime 
credit cards, vehicle 
finance and unsecured 
personal loans
In the UK, there are between 10 and 12 million working 
adults who are underserved by mainstream lenders. 
With our broad range of products and services, 
we are well positioned to be the credit provider 
of choice for these customers. 
We have a 
purpose-driven 
strategic Blueprint, 
which sets us up for 
sustainable growth
2.
Our Blueprint brings together why PFG exists as an 
organisation, framed in the context of the role our 
business plays in the lives of our customers. It also sets 
out the strategic focus and key priorities that will drive 
both competitive advantage and commercial success 
for the whole Group.
We have a 
customer-centric, 
responsible culture 
3.
While our customers share many similarities with 
mainstream credit customers, there are important 
differences arising from their individual circumstances. 
Our customers need a tailored approach and a wider 
range of suitable and sustainable credit solutions to 
best serve their needs. We aim to put the customer 
on the team. 
Financial resilience and 
strong capital position
Over the medium term, our plan is to become a broader 
banking group for the underserved customer. To achieve 
this, we are working collaboratively across the Group and 
focusing on our customers. We have significant opportunities 
to take our Group forward as we look towards new markets, 
new products and new digital advancements and we 
have the financial strength to achieve this. 
Sustainable growth 
over the medium term
To support the delivery of our Purpose, we have a financial 
model founded on investing in customer-centric businesses 
with attractive returns, which aligns an appropriate capital 
structure with the Group’s dividend policy and future 
growth plans.
4.
5.
Provident Financial plc Annual Report and Financial Statements 2020
17
Strategic reportBusiness model
We are...
driven by our Purpose
Our key relationships
Customers
Our 2.1 million customers are at the heart of what we do; they are the 20% of UK 
adults who at any one time are looking for something that mainstream lenders 
do not offer. We specialise in serving their needs and have adapted our business 
model to do so.
Colleagues
Our 4,200 colleagues are critical to delivering our tailored and understanding 
business model, balancing the personal touch with the use of technology where 
customers increasingly want and expect it.
Regulators and government
The nature of our customer base and the market we specialise in makes the building 
and maintaining of open and trusting dialogue with policy makers and our key 
regulators (the Prudential Regulation Authority (PRA), Financial Conduct Authority 
(FCA) and Central Bank of Ireland (CBI)) critical to a sustainable business model.
Equity and debt investors
We secure long-term, lower-rate funding through strong relationships with our 
lending banks, depositors and investors. We generate capital to deploy in growing 
our business to serve more customers as well as delivering returns to shareholders.
Suppliers
Our suppliers are essential to provide our divisions with the goods and services 
required to enable us to continue to meet our customers’ needs. They play a vital 
role in our operations so it is important that we develop strong relationships 
with them.
Communities
Our community investment strategy is aligned to our social purpose and seeks 
to invest in activities and initiatives which address the key factors that tend to 
reduce access to credit.
18
Provident Financial plc Annual Report and Financial Statements 2020
6
We manage arrears and 
customer difficulties.
We establish early contact and 
ensure an ongoing dialogue 
with customers who have 
difficulties. This provides a 
sympathetic approach to 
understand customer 
circumstances and 
offer forbearance.
5
We collect payments due.
We offer many ways to pay in cash 
and remotely. We maintain 
frequent customer contact 
and stay close to customers 
through call centres, digital 
communications and 
face-to-face meetings 
in the home.
1
We develop tailored 
products to meet 
customers’ needs.
We focus on the UK credit market, 
developing simple, transparent 
products with flexibility to help 
customers manage life despite 
not being well served by 
mainstream lenders.
Customers are  
at the heart of  
what we do
4
We lend responsibly.
We tend to lend smaller 
amounts over shorter periods 
and only lend when customers 
demonstrate suitability.
2
We attract customers 
who we can serve.
We use many ways to reach 
consumers including increasingly 
digital methods, as well as 
face to face and partners such 
as agents and brokers.
3
We carefully assess 
customer affordability 
and creditworthiness.
We use internal and external data, 
including face-to-face interactions, 
taking into account both the 
current situation and the 
likely future.
Our sustainability strategy
Operating our business of lending to 
our customers in a responsible manner
We provide our customers with credit products that 
meet their particular needs, deliver fair outcomes 
throughout their journey with us, and help put them 
on a path to a better everyday life.
Acting responsibly and sustainably 
in all our stakeholder relationships
We respond to the needs of our stakeholders by creating 
a fair, inclusive and diverse workplace, supporting our 
local communities, responding to climate change, 
treating suppliers fairly, and engaging with them on 
environmental, social and governance (ESG) matters.
Provident Financial plc Annual Report and Financial Statements 2020
19
Strategic reportStrategy
Focused 
on our 
strategic 
objectives
The Group’s strategy provides the direction 
needed to ensure that we can help to put 
people on a path to a better everyday life. 
The strategy has remained consistent over time but 
has, more recently, been supported by the strategic 
Blueprint. This defines not only what we do, but how 
we do it. The three key pillars of our strategy are aligned 
to the Blueprint which ensures all of our decisions are 
aligned to stakeholder expectations.
When stakeholder expectations are aligned, we can 
build a sustainable Group which will continue to provide 
for both our current and future customers.
Key
Our Blueprint strategic drivers
Customer progression
Human experiences
Head AND heart decisions
Fighting fit
Grow customer-centric businesses 
 which continue to diversify to meet 
customer expectations by delivering 
positive outcomes and providing 
positive returns for shareholders.
1 
Objective
 – Grow businesses to provide customers with products 
which help put them on a path to a better everyday life.
 – Tailor products to meet the needs of our customers.
 – Ensure products are distributed and collected in a way 
which meets both customer and regulator expectations. 
 – Generate a sustainable return from each division 
which meets the Group’s target returns. 
Progress in 2020
 – Increased demand for vehicle finance in Moneybarn as 
customers have chosen to own a vehicle over travelling on 
public transport including for key workers to get to work. 
 – Broaden Vanquis Bank card offering to additional price 
points and products including Payit.
 – Home credit continued to serve customers through its 
Customer Experience Managers (CEMs) on a remote basis 
without requiring to visit the home due to local and national 
lockdown restrictions. 
Challenges in 2020
 – Lower credit card spend and higher repayments as a result 
of lower discretionary spending during the pandemic.
 – Lending tightened at the onset of Covid-19 to fully ensure 
responsible lending decisions could continue to be made 
based on latest customer affordability assessments.
Performance
£2.5bn
Credit issued
2.1m
Customers
£1.8bn
Amounts receivable 
from customers
  Read more on page 25
  Read more on page 26
  Read more on page 27
Risks
 – Credit risk
 – Conduct risk
 – Information and data 
 – Conduct risk
 – Model risk
 – Operational risk
 – Business resilience risk
 – Information and data 
 – People risk
security risk
 – Regulatory risk
 – Model risk
  Read more on pages 48 to 61
  Read more on pages 48 to 61
  Read more on pages 48 to 61
Focus for 2021
 – Leverage existing expertise to expand the Group’s unsecured 
personal loan product.
 – Broadening of Vanquis Bank proposition including card balance 
transfers and support features such as LOQBOX and Payit.
 – Moneybarn will target growth in its traditional markets 
and through their newly issued near-prime product.
Focus for 2021
Focus for 2021
 – Vanquis Bank LOQBOX launch to build customer credit scores.
 – Development of the Group’s capital stack.
 – Development of the Group inclusion and diversity programme.
 – Launch of Vanquis Bank securitisation with notes held 
 – Development of the IR programme and a 2021 CMD to 
internally, diversifying the Vanquis Bank sources of funding. 
communicate the Group’s ongoing strategy following 
 – Ongoing diversification of the non-bank group funding.
a period of significant change.
 – Continue to work towards many of the objectives we set out 
 – Development of the Group ESG programme working 
in our 2019 Capital Markets Day.
 – Withdrawal from the home credit market either through 
collaboratively across all divisions.
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
managed run-off or sale. 
 – Deliver Scheme of Arrangement.
 – The Group will adopt a product-centric view of its portfolio 
going forward.
20
Provident Financial plc Annual Report and Financial Statements 2020
2 
Objective
Act responsibly and with integrity
 in all we do. Creating sustainable 
businesses which our stakeholders 
are proud to be a part of. 
Maintain a secure funding 
and capital structure
 to enable us to continue to provide 
for all of our stakeholders.
3 
Objective
 – Lend to customers in a sustainable manner, offering support 
 – Maintain a secure funding structure which meets contractual 
when needed throughout the customer journey.
maturities and fund growth over the subsequent 12 months.
 – Develop a positive and proactive relationship with the regulator.
 – Diversify the Group’s funding sources.
 – Ensure colleagues are proud of what they do and how it will 
 – Maintain regulatory capital headroom in excess of 5% 
benefit customers’ lives.
risk-weighted exposures (c.£100m), inclusive of all PRA 
 – Generate sustainable profitability to provide a positive return 
to shareholders.
and management buffers.
 – Adopt a progressive dividend policy.
 – Continue to support the communities where we lend.
 – Treat all suppliers fairly.
Progress in 2020
 – Supported customers through forbearance payment 
 – Increased CET1 ratio to 34.2%.
arrangements and holidays when their circumstances 
were adversely impacted.
 – Continued to provide for customers in 2020 when many 
peers ceased lending due to capital and liquidity constraints.
 – Average surplus liquidity of £0.6bn in 2020 to protect 
the Group during the pandemic.
 – Diversification of funding through the Moneybarn 
securitisation and the Vanquis securitisation developed 
 – Increased colleague engagement scores across the Group. 
for future benefit from TFSME.
 – Focus on preserving balance sheet strength given the 
 – Senior bond tender of £75m.
Progress in 2020
overwhelming uncertainty facing the UK economy through the 
very difficult decision to withhold the final 2019 dividend payment.
 – Ongoing investment in the community.
Challenges in 2020
Challenges in 2020
 – Increased level of alleged complaints in CCD causing a 
 – Capital preservation required at the onset of Covid-19 
delay to the settlement of genuine customer complaints. 
resulted in a cancellation of the final 2019 dividend. 
 – Enabling over 4,000 employees to effectively work from home. 
 – Interest cover covenant waiver from June 2020 agreed due 
to losses incurred during the onset of Covid-19. 
 – Capital preservation required at the onset of Covid-19. 
 – No dividend being declared in respect of 2020 to retain 
capital while the economy continues to stabilise.
Performance
Performance
72%
Colleague 
engagement
£1.2m
Community 
investment
(11.0p)
Adjusted 
loss per share 
34.2%
CET1 ratio
£0.9bn
Liquidity
£144m
Funding headroom
Risks
security risk
 – People risk
 – Liquidity and funding risk
Risks
 – Capital risk
 
 
 
 
 
 
 
Grow customer-centric businesses 
 which continue to diversify to meet 
customer expectations by delivering 
positive outcomes and providing 
positive returns for shareholders.
1 
Objective
 – Grow businesses to provide customers with products 
which help put them on a path to a better everyday life.
 – Tailor products to meet the needs of our customers.
 – Ensure products are distributed and collected in a way 
which meets both customer and regulator expectations. 
 – Generate a sustainable return from each division 
which meets the Group’s target returns. 
Progress in 2020
 – Increased demand for vehicle finance in Moneybarn as 
customers have chosen to own a vehicle over travelling on 
public transport including for key workers to get to work. 
 – Broaden Vanquis Bank card offering to additional price 
points and products including Payit.
 – Home credit continued to serve customers through its 
Customer Experience Managers (CEMs) on a remote basis 
without requiring to visit the home due to local and national 
lockdown restrictions. 
Challenges in 2020
 – Lower credit card spend and higher repayments as a result 
of lower discretionary spending during the pandemic.
 – Lending tightened at the onset of Covid-19 to fully ensure 
responsible lending decisions could continue to be made 
based on latest customer affordability assessments.
Performance
£2.5bn
Credit issued
2.1m
Customers
£1.8bn
Amounts receivable 
from customers
Risks
 – Credit risk
security risk
 – Regulatory risk
 – Operational risk
 – Business resilience risk
 – Information and data 
 – People risk
 – Conduct risk
 – Model risk
Focus for 2021
personal loan product.
 – Leverage existing expertise to expand the Group’s unsecured 
 – Broadening of Vanquis Bank proposition including card balance 
transfers and support features such as LOQBOX and Payit.
 – Moneybarn will target growth in its traditional markets 
and through their newly issued near-prime product.
managed run-off or sale. 
 – Deliver Scheme of Arrangement.
 – The Group will adopt a product-centric view of its portfolio 
going forward.
Act responsibly and with integrity
 in all we do. Creating sustainable 
businesses which our stakeholders 
are proud to be a part of. 
2 
Maintain a secure funding 
and capital structure
 to enable us to continue to provide 
for all of our stakeholders.
3 
Objective
 – Lend to customers in a sustainable manner, offering support 
when needed throughout the customer journey.
Objective
 – Maintain a secure funding structure which meets contractual 
maturities and fund growth over the subsequent 12 months.
 – Develop a positive and proactive relationship with the regulator.
 – Diversify the Group’s funding sources.
 – Ensure colleagues are proud of what they do and how it will 
benefit customers’ lives.
 – Generate sustainable profitability to provide a positive return 
 – Maintain regulatory capital headroom in excess of 5% 
risk-weighted exposures (c.£100m), inclusive of all PRA 
and management buffers.
to shareholders.
 – Adopt a progressive dividend policy.
 – Continue to support the communities where we lend.
 – Treat all suppliers fairly.
Progress in 2020
 – Supported customers through forbearance payment 
arrangements and holidays when their circumstances 
were adversely impacted.
 – Continued to provide for customers in 2020 when many 
peers ceased lending due to capital and liquidity constraints.
 – Increased colleague engagement scores across the Group. 
Progress in 2020
 – Increased CET1 ratio to 34.2%.
 – Average surplus liquidity of £0.6bn in 2020 to protect 
the Group during the pandemic.
 – Diversification of funding through the Moneybarn 
securitisation and the Vanquis securitisation developed 
for future benefit from TFSME.
 – Focus on preserving balance sheet strength given the 
 – Senior bond tender of £75m.
overwhelming uncertainty facing the UK economy through the 
very difficult decision to withhold the final 2019 dividend payment.
 – Ongoing investment in the community.
Challenges in 2020
 – Increased level of alleged complaints in CCD causing a 
delay to the settlement of genuine customer complaints. 
Challenges in 2020
 – Capital preservation required at the onset of Covid-19 
resulted in a cancellation of the final 2019 dividend. 
 – Enabling over 4,000 employees to effectively work from home. 
 – Interest cover covenant waiver from June 2020 agreed due 
 – Capital preservation required at the onset of Covid-19. 
 – No dividend being declared in respect of 2020 to retain 
capital while the economy continues to stabilise.
to losses incurred during the onset of Covid-19. 
Performance
Performance
72%
Colleague 
engagement
£1.2m
Community 
investment
(11.0p)
Adjusted 
loss per share 
34.2%
CET1 ratio
£0.9bn
Liquidity
£144m
Funding headroom
  Read more on page 25
  Read more on page 26
  Read more on page 27
Risks
 – Information and data 
security risk
 – Conduct risk
 – People risk
Risks
 – Capital risk
 – Liquidity and funding risk
 – Model risk
  Read more on pages 48 to 61
  Read more on pages 48 to 61
  Read more on pages 48 to 61
 – Withdrawal from the home credit market either through 
collaboratively across all divisions.
Focus for 2021
 – Vanquis Bank LOQBOX launch to build customer credit scores.
Focus for 2021
 – Development of the Group’s capital stack.
 – Development of the Group inclusion and diversity programme.
 – Launch of Vanquis Bank securitisation with notes held 
 – Development of the IR programme and a 2021 CMD to 
communicate the Group’s ongoing strategy following 
a period of significant change.
internally, diversifying the Vanquis Bank sources of funding. 
 – Ongoing diversification of the non-bank group funding.
 – Continue to work towards many of the objectives we set out 
 – Development of the Group ESG programme working 
in our 2019 Capital Markets Day.
Provident Financial plc Annual Report and Financial Statements 2020
21
Strategic report 
 
 
 
 
 
 
Strategy continued
Our strategy 
in action
Grow…  
customer-centric 
businesses 
Diversification of products offered by Vanquis Bank
During 2020, Vanquis continued its progress against its ambition 
to create a digital bank, driving greater levels of self-service, 
usage of open banking and delivering the digital experience our 
customers desire. As well as providing credit cards, loans and 
retail deposits to our customers, we have continued to diversify 
the products we offer to meet our customer needs. In 2020, we 
have invested in our app, our primary customer channel, enabling 
us to be more innovative, flexible and resilient in meeting our 
customers’ needs. We have also launched new services into 
the app, including Payit, the result of a successful partnership with 
NatWest. Payit now provides our customers with an effortless, safe 
and open banking-driven payment experience and puts us 
well ahead of the competition. 2020 was also the year that the 
Vanquis app won Moneyfacts Consumer Award for Best Credit 
Card App of the Year, voted for by our own customers.
We recognise that we need to continually evolve in an 
increasingly digital and competitive landscape. Vanquis Bank’s 
aim is to deliver a first-class digital customer experience on 
which it can iterate over time, allowing us to meet emerging 
customer needs and continuing to deliver value. We’ve launched 
a new website and having listened to our customers, developed 
those areas customers cared about the most: ease of use, 
simplicity and feeling welcome. The new website offers improved 
readability, simpler navigation, a new tone of voice and better 
use of imagery. The new website also showcases the new digital 
branding with a cleaner look and feel.
The website has also been underpinned by new capabilities, 
including the introduction of LOQBOX into the application journey 
for declined customers. LOQBOX, a credit building solution, will 
give our declined customers the opportunity to save while building 
their credit score to ultimately gain access to credit. This simple 
and convenient integration offers a great solution for customers 
who are struggling to get credit and firmly aligns with our Purpose 
to help put people on a path to a better everyday life. 
1.2m
92m
73%
Number of 
customers 
registered for 
the Vanquis 
mobile app
The app is well used, 
with our customers 
logging in six to 
eight times a month 
(that’s over 92 million 
logins this year)
Proportion of 
payments now 
made via the app 
(debit card and 
Payit payments)
C h e r y l
Due to some 
bad choices my 
credit score was poor. 
Vanquis offered me a 
£500 limit four years ago. 
My credit score shot up 
and I can now move 
out of rented 
accommodation.
Moneybarn expanding 
into the near-prime sector
In recent years Moneybarn has expanded from 
not only providing cars to our customers, to also 
providing motorbikes and vans for our self-employed 
customers. This followed increased demand and 
therefore our offering has been adapted to meet 
customers’ needs. 
In 2020, the credit quality of customers has 
improved. The lending to tier 1, the highest credit 
quality customer, doubled from 14% of lend in 
January to 38% in December 2020. This reaffirmed 
our intention to move into the nearer-prime market 
which we have initiated in January 2021. 
This proposition is expected to be a key area of 
development to serve a wider market share with 
the product which our current customers rate highly. 
22
Provident Financial plc Annual Report and Financial Statements 2020
Act… 
responsibly 
and with 
integrity
Supporting our customers
Customer forbearance
Covid-19 has been a difficult time for many of our customers, who 
have required tailored support. Customer support and forbearance 
is a fundamental part of the Group’s business model, as can be 
seen in our business model on page 19. It is essential that our 
customers are offered a higher level of personal service and 
support than would typically be offered by prime financial 
services providers. 
In Vanquis Bank, clear communication and engagement have 
been offered to our customers so they are aware what support 
is available to them. The safeguarding of customers has been 
a key priority. The bank provided over 420k individual solutions 
to support customers in financial difficulty in 2020. This included 
payment holidays to over 100k customers and matched pay 
support through partial arrears write off to over 60k customers; 
lifeline support was also offered to over 50k customers who 
forgot or were unable to make a payment. This is along with a 
number of other short and long-term forbearance measures.
The availability of digital channels has been increased to 
allow a remote service in all our divisions. In the vehicle 
finance market, many peers ceased lending but Moneybarn 
continued to offer products to customers at a time when they 
needed it the most. Typically supporting key workers and those 
who did not want to travel on public transport. This was at the 
same time as over 1,000 payment plans being agreed with 
existing customers experiencing financial difficulty. 
In CCD, payment holidays are already built into the business 
model through the fixed cost home credit loan product. 
Around 40% of customers have missed repayments at the end 
of 2020 for which they have incurred no additional charges. 
Our focus has been to offer enhanced flexibility and remote 
support where needed. 
Supporting national debt support charities 
The Group has continued to support customers through the 
money advice sector to ensure that any customers experiencing 
financial difficulty, or other vulnerability issues, are supported. 
In doing so, we agreed our partners could release the funding 
provided to them, enabling funds to be repurposed for a more 
immediate need. This enabled our partners to play an active 
role in the emergency response to the pandemic by supporting 
those individuals who may be disproportionately affected by it. 
The funding provided to National Debtline enabled the 
organisation to fund a specialist advisor to assist around 1,200 
clients. National Debtline, a charity that is run by the Money 
Advice Trust, offers free and impartial debt advice to help 
callers understand their debt options and to more confidently 
manage their money, offering services over the phone, via 
webchat and online. 
The Group also helped partners to adapt their operational 
models to continue to support consumers. A fair share 
contribution is made to the StepChange Debt Charity, in the 
event that one of our customers enters a debt agreement 
plan with the charity. This enabled the charity to continue to 
provide free, independent advice and operate independently 
of tax payer support. 
Provident Financial plc Annual Report and Financial Statements 2020
23
Strategic reportStrategy continued
Our strategy 
in action
Maintain… 
a secure funding
and capital 
structure 
Moneybarn and Vanquis Bank securitisations
In January 2020 Moneybarn signed a bilateral warehouse 
securitisation with NatWest Markets. To date, £200m has been 
drawn under the facility. The transaction has provided a number 
of benefits to Moneybarn and the broader Provident Financial 
Group. Firstly, the transaction represents PFG’s inaugural 
securitisation and is therefore a source of funding diversification. 
A number of Moneybarn’s direct competitors also have access to 
asset-backed funding and securitisation is a strategic component 
in their funding strategy. For example, Oodles, Blue Motor, Startline 
and First Rand/MotoNovo all issue public ABS securities to fund 
their loan books. Secondly, securitisation offers a competitive 
cost of funding versus unsecured alternatives and the 
warehouse facility now represents Moneybarn’s cheapest 
source of funding. Finally, by arranging funding on a bilateral 
basis, as opposed to a public bond issue, funding can be 
drawn in phases as required, as opposed to one larger block. 
This offers a high degree of flexibility. 
In January 2021, Vanquis Bank established a credit card 
securitisation programme and issued its inaugural transaction. 
This resulted in approximately £230m of AAA notes that have 
been retained on balance sheet. The notes are initially to be 
held internally as an additional liquidity contingency option, 
also enhancing the bank’s ability to diversify its funding sources. 
The bank remains primarily retail funded. Longer term, the 
securitisation provides a platform for potential public issuance 
in the debt capital markets. This will offer the bank a new 
source of debt funding on terms comparable to its closest 
competitors such as NewDay and Capital One. 
Future focus
Maintaining a secure capital and funding structure will 
continue to be a priority of the Group. 
A significant surplus of regulatory capital is currently held 
following a contraction in amounts receivable from customers 
in 2020. As lending resumes from 2021 as there is greater 
certainty of the economic outlook, management will focus 
more on capital efficiency. 
PFG funding (£m)
2,281
£598m
2,030
69
166
250
75
125
79
69
150
175
125
1,345
1,683
Facilities
   Retail deposits
   Retail bonds
£685m
   Institutional bonds
   Senior bonds
   Securitisation
   RCF
   Undrawn capacity
Dec
19
Dec
20
Read more on page 68
24
Provident Financial plc Annual Report and Financial Statements 2020
Key performance indicators
The key performance indicators (KPIs) represent the principal metrics reported to Group management 
on a monthly basis to support the strategic decision making across the Group.
Grow…  
customer-centric 
businesses 
Adjusted PBT/(LBT) (£m)
R
Adjusted basic EPS (p)
R
Adjusted ROE (%)
160.1
152.81
48.7
44.11
19.2
18.21
(£47.1m)
Performance
(11.0p)
Performance
(47.1)
(11.0)
(4.5%)
Performance
(4.5%)
20-25%
Target*
18
19
20
18
19
20
18
19
20
Definition
Adjusted profit/(loss) before tax is stated 
before amortisation of acquisition 
intangibles and exceptional items.
Strategic focus
Profits/(losses) which will impact organic 
investment within the Group or dividend 
payments to the Group’s shareholders.
Comment
Losses have increased by £198m in the year 
as a result of an 18% reduction in customer 
receivables leading to a £190m reduction 
in revenue.
Definition
Adjusted PBT/(LBT) divided by the weighted 
average number of shares in issue.
Strategic focus
Demonstrates value generated/(sustained) 
per shareholder. 
Definition
Adjusted profit/(loss) after tax as a 
percentage of average equity. Equity is 
stated after deducting the Group’s pension 
asset, net of deferred tax, and the fair value 
of derivative financial instruments.
Comment
Losses have been incurred in the year 
following a reduction in gross customer 
receivables leading to lower revenue 
combined with increased impairment 
provisions recognised due to payment 
holidays and a forecast deterioration 
in the macroeconomy. Share capital is 
unchanged year on year.
Strategic focus
Returns generated on equity held show 
how efficiently the Group is delivering 
for its shareholders. 
Comment
Losses have been incurred in the year 
following a reduction in gross customer 
receivables combined with increased 
impairment provisions recognised due 
to Covid-19 and a forecast deterioration 
in the macroeconomy.
Cost:income ratio (%)
Customer receivables (£bn)
52.4
43.0 42.81
52.4%
Performance
38%
Target*
2.2 
2.21
1.8
£1.8bn
Performance
Growth of 
5-10% p.a.
Target*
18
19
20
18
19
20
Definition
Adjusted annualised operating costs 
as a percentage of annualised revenue.
Strategic focus
Efficiency of the cost base in delivering returns.
Comment
Deteriorated cost:income ratio due to 
a largely fixed cost base and a reduced 
customer receivable leading to lower revenue. 
Definition
Amounts receivable from customers as 
reported on the balance sheet for the Group’s 
trading divisions representing gross 
receivables less impairment provision 
calculated in accordance with IFRS 9. 
Strategic focus
Amounts receivable from customers in 
helping to put them on a path to a better 
everyday life.
Comment
Customer receivables have reduced due 
to lower lending, increased collections and 
significant impairment provisions recognised. 
Key
Certain alternative 
performance measures 
(APMs) have been used 
in this report 
See pages 245 and 246 for 
an explanation of relevance 
as well as their definition
R
Links to remuneration
Read more on pages 148 to 171
* 
 Targets as disclosed at the 
2019 Capital Markets Day; 
an update on medium-term 
targets will be communicated 
following the delivery of the 
changes to CCD when there is 
also greater certainty on the 
recovery of the UK economy.
1 
 Refer to accounting policies 
for detail of restatement.
Provident Financial plc Annual Report and Financial Statements 2020
25
Strategic reportKey performance indicators continued
Act… 
responsibly 
and with 
integrity
Employee numbers (‘000)
R
Employee engagement (%)
Dividend per share (p)
5.7 
 4.9 
4.2
4.2k
Performance
72
74
19
74%
Performance
—
Performance
18
19
20
19
20
—
18
—
20
19
Definition
Number of people working for the Group 
under contracts of employment.
Strategic focus
Number of employees delivering 
for all stakeholders.
Comment
Reduced receivables and improved 
efficiency have led to lower headcount, 
largely in CCD.
Definition
The number of employees who responded 
to the Colleague Pulse Survey, divided by 
the number of employees who were asked 
to respond to the survey. 
Strategic focus
Employees feeling engaged at work and 
wanting to provide their views to improve 
the Group. 
Comment
Increased employee engagement 
as a result of a focus on engagement 
during Covid-19 and a more proactive 
Group HR programme.
Definition
Dividends paid in the period to ordinary 
shareholders of Provident Financial plc 
per share.
Strategic focus
Dividend returns provided to our 
shareholders from the value generated 
by the Group. 
Comment
Focus on preserving balance sheet 
strength given the overwhelming 
uncertainty facing the UK economy 
through the very difficult decision to 
withhold the final 2019 dividend payment.
Customer satisfaction
Community investment (£m)
86
90
91
Vanquis 
Bank
91%
4.7
4.6
4.5
Moneybarn
4.5
Feefo rating 
(out of 5)
88
91
89
1.7
1.7
CCD
89%
1.2
£1.2m
Performance
18
19
20
18
19
20
18
19
20
18
19
20
Definition
The percentage of customers surveyed who are satisfied (or more than satisfied) 
with the service they have been provided.
Definition
The cash cost of contributions provided 
to community projects or charities. 
Strategic focus
Demonstrates how happy our customers are with the service they are receiving.
Comment
Customers participating in the customer surveys have continued to demonstrate 
they are satisfied with the service being provided. 
Strategic focus
Investments in the communities we serve 
to improve our customers’ lives. 
Comment
The Group has committed to invest 1% 
of returns in the communities it serves. 
This has continued in the year despite 
losses being incurred as the Group commits 
to investing in the communities we serve.
26
Provident Financial plc Annual Report and Financial Statements 2020
Maintain… 
a secure funding
and capital 
structure 
CET1 ratio (%)
29.7
31.61
34.2
34.2%
Performance
R
Adjusted RORE (%)
R
26.0
20.01
(5.2%)
Performance
(5.2)
18
19
20
18
19
20
Definition
The ratio of the Group’s regulatory capital 
to the Group’s risk-weighted assets 
measured in accordance with CRD IV.
Strategic focus
Demonstrates the Group’s ability 
to withstand financial distress. 
Comment
CET1 ratio has increased in the year 
reflecting a benefit from a 12% reduction 
in risk-weighted exposures, partly offset 
by losses sustained.
Definition
Adjusted profit/(loss) after tax divided 
by the Group’s monthly average PRA 
regulatory capital requirement including 
PRA buffers for the period. 
Strategic focus
Demonstrates how well the Group’s returns 
are reinvested and is an indicator of its 
growth potential.
Comment
Surplus regulatory capital and CET1 % has 
increased in the year as receivables have 
reduced, partly offset by losses sustained.
Funding headroom (£m)
Dividend cover (x)
327.4
1.9
Key
143.7
69.1
18
19
20
£143.7m
Performance
—
Performance
>1.4x
Target
—
18
—
20
19
Definition
Available funding on committed facilities 
to fund the non-bank group businesses. 
Definition
Adjusted basic earnings per share divided 
by dividend per share.
Strategic focus
Demonstrates liquidity immediately 
available to fund the non-bank group.
Strategic focus
Proportion of earnings generated provided 
to shareholders. 
Comment
Funding headroom has increased in the 
year as cash is held on deposit to withstand 
the short-term impact of Covid-19.
Comment
Focus on preserving balance sheet 
strength given the overwhelming 
uncertainty facing the UK economy 
through the very difficult decision to 
withhold the final 2019 dividend payment.
Certain alternative 
performance measures 
(APMs) have been used 
in this report 
See pages 245 and 246 for 
an explanation of relevance 
as well as their definition
R
Links to remuneration
Read more on pages 148 to 171
* 
 Targets as disclosed at the 
2019 Capital Markets Day; 
an update on medium-term 
targets will be communicated 
following the delivery of the 
changes to CCD when there is 
also greater certainty on the 
recovery of the UK economy.
1 
 Refer to accounting policies 
for detail of restatement.
Provident Financial plc Annual Report and Financial Statements 2020
27
Strategic reportCCD operational review
CCD operational 
review following rising 
customer complaints 
Adverse CCD trading performance 
The Consumer Credit Division (CCD) has suffered significant 
financial difficulties since 2016. Whilst there are a number of 
reasons for the poor financial performance, three key factors 
have led to its recent decline: i) Covid-19 lockdowns; ii) the 
increasing number of customer complaints for loans which 
may have been incorrectly issued; and iii) reduced customer 
access to new loans following the tightening of regulatory 
requirements. An operational review of CCD was announced 
in November 2020 as it became clear that PFG needed to 
address the viability of the division. Further details on the 
Operational Review are set out below. 
Rising costs of customer complaints
As previously communicated, CCD was on track to break even 
on a monthly basis in 2020, prior to the impact of Covid-19. 
As a result of the significant reduction in lending during the 
initial stages of the pandemic, CCD receivables ended H1’20 
at £147m, a decline of c.40% year on year. The level of new 
credit issued continued to reduce during H2’20 resulting in the 
monthly credit issued halving during 2020. As a result, revenue 
reduced from £118m in H1’20 to £74m in H2’20, driving increased 
losses due to the inherent high cost base of the business and 
rising levels of complaint costs. 
Redress payments to customers of c.£25m were incurred 
in H2’20 (H2’19: c.£2.5m) including FOS redress payments. 
In addition, CCD has processed balance reductions for home 
credit customers of c.£11m during the same period (H2’19: c.£1.0m).
Under the regulatory regime, CCD was required to ensure that 
loans issued met certain minimum creditworthiness requirements. 
These requirements included an obligation to perform checks 
to ensure that customers could afford to repay their loans on 
the date that repayment was due. Furthermore, repeat borrowing, 
if any, had to be justified and sustainable. Unfortunately, in 
certain cases, CCD may have failed to meet some of these 
requirements. This has led to a number of customer complaints, 
largely driven by claims management companies (CMCs). 
Although CCD has made a number of compensation payments 
to customers in recent years, the business cannot now afford 
to continue to pay the claims in full at the rate seen during 
H2’20 for the reasons stated above. 
Whilst compensation claims are carefully considered and only 
awarded where appropriate, if compensation claims continue 
to be brought against CCD at the current rate, it is likely that 
CCD would need to enter into an insolvency process.
Regulatory timeline
FCA regulates 
the consumer 
credit market
FCA published Policy 
Statement 14/16: 
Detailed rules for the 
price cap on HCST 
credit including 
feedback on CP 
14/10 and final rules
FCA published 
the Call for Input: 
High-cost credit 
including review 
of the HCST credit 
price cap
FCA published a 
Feedback Statement 
on high-cost credit 
including review of 
the HCST credit 
price cap
FCA published 
decisions involving 
Lender C and Lender D
1 APR
2014
25 JUN
2014
NOV
2015
4 NOV
2015
NOV
2016
2017
JUL
2017
JAN
2018
SEP
2018
15 OCT
2018
FCA published 
a statement 
regarding the 
voluntary imposition 
of requirements on 
the permission of 
Wonga Group Ltd
FCA published a 
statement regarding 
redress provided to 
certain customers of 
CashEuroNet UK LLC
FCA committed 
on reviewing 
effectiveness of the 
price cap
FCA published an 
update on the Call for 
Input: High-cost credit 
including review of the 
HCST credit price cap
FCA issued a ‘Dear 
CEO’ letter to HCSTC 
regarding affordability
28
Provident Financial plc Annual Report and Financial Statements 2020
Scheme of Arrangement
The regulatory dynamics set out above have changed the 
operating environment materially for CCD during the second 
half of 2020. When combined with the impact of Covid-19 on 
CCD’s profitability, customer complaints can no longer be 
treated as part of its operating costs. As a result, CCD has 
decided to seek a Scheme of Arrangement, under Part 26 of 
the Companies Act 2006, in relation to potential redress claims 
arising from historical customer creditworthiness complaints. 
Once approved by customers and the Court, a Scheme would 
bring certainty, as well as the most equitable outcome for all 
stakeholders and would ensure that customers with a legitimate 
claim get fair access to redress payments. The Group will fund 
Scheme claims with £50m and will cover further Scheme-related 
costs estimated at approximately £15m. The total commitment 
would be met out of PFG’s existing capital resources. 
On 22 April 2021, the Court made an order enabling CCD to 
convene a meeting of Scheme creditors to consider the merits 
of the Scheme. CCD customers, past and present, as well as the 
Financial Ombudsman Service (FOS), now have the opportunity 
to vote on the Scheme. The creditors’ meeting will be held on 
19 July 2021 and, if creditors vote in favour of the Scheme, the 
final Court sanction hearing will be held on 30 July 2021. 
The proposed Scheme is considered by the PFG Board to be 
the fairest compromise that can be offered for CCD customers 
and if the Scheme is not sanctioned, it is likely that CCD will be 
placed into administration or liquidation. If this were to happen, 
CCD customers would not be expected to receive any 
redress payment. 
CCD operational update
In November 2020, PFG communicated its intention to 
initiate an operational review of CCD, to be carried out 
by the incoming Managing Director, Hamish Paton. 
Following the review, which highlighted reducing customer 
demand, changing home credit market dynamics and 
the desire to focus on larger addressable market segments, 
PFG has now decided to withdraw from the home credit 
and high-cost short-term credit markets entirely. 
PFG has therefore decided that the home credit business 
will be placed into a managed orderly run-off, which would 
be expected to conclude by December 2021. It is, however, 
considering a sale of the home credit business, either as 
a whole or in part, and has received a preliminary expression 
of interest. Whilst there is no guarantee that these discussions 
will lead to a transaction, PFG will continue to engage with 
interested parties in parallel with its market withdrawal 
plans. At the end of March 2021, CCD had approximately 
2,100 employees. The cost to the Group of either a sale 
or a managed run-off of CCD is expected to be less 
than £100m.
PPC and PFMSL 
receive FCA 
authorisation
Firms entering into 
HC agreements 
required to explain 
the comparative 
costs of refinancing 
an existing loan 
against taking 
out a new loan
FCA published a 
webpage on its 
high-cost credit review
FCA published a 
report on alternatives 
to high-cost credit
Kerrigan trial 
took place
FCA published 
the ‘Relending 
by high-cost 
lenders’ review
9 NOV
2018
2018/
2019
MAR
2019
6 MAR
2019
22 JUL
2019
25-26 
SEP 2019
MAR
2020
5 AUG
2020
6 AUG
2020
2 FEB
2021
Test cases on 
affordability and 
relending issued 
against GainCredit, 
Elevate and 
CashEuroNet
FCA issued Portfolio 
Strategy Letter to 
high-cost firms 
regarding affordability 
and relending
FCA visited CCD 
and raised no 
material concerns
Kerrigan judgment 
was handed down
FCA published the 
Woolard Review
Provident Financial plc Annual Report and Financial Statements 2020
29
Strategic reportPFG’s contribution to the SDGs
We help...
to achieve inclusive 
and sustainable growth
Our Purpose of helping to put people on a path to a better 
everyday life goes beyond the traditional concept of mission, 
vision and values; it articulates our reason for being, helps 
differentiate the Company and contributes to the generation 
of trust among all our key stakeholders. Our sustainability 
strategy is aligned with this Purpose and centres on two 
areas: lending responsibly and acting sustainably. 
This strategy is also aligned with several of the United Nations’ 
Sustainable Development Goals (SDGs). By doing this, we can 
demonstrate how our Purpose and business strategy actively 
contribute towards the achievement of these important, 
global objectives and move us on a more sustainable 
and inclusive path.
Integration of the SDGs into our business strategy and 
plans also enables us to strengthen the identification and 
management of material risks and opportunities, anticipate 
consumer trends and demand as consumption and production 
patterns change, attract, retain and develop the best colleagues, 
and strengthen our supply chains by, for example, reducing 
their exposure to the effects of climate change and depletion 
of natural resources.
In aligning our sustainability strategy to the SDGs, we focus 
our efforts on the Goals where our contribution can have the 
most impact. These are: Goal 1: No Poverty; Goal 4: Quality 
Education; Goal 5: Gender Equality; Goal 8: Decent Work 
and Economic Growth; and Goal 10: Reduced Inequalities.
This does not mean that the other 12 SDGs are less important 
than the five we have prioritised, as we do, in delivering on 
our sustainability strategy, contribute to many of them. For 
example, through our commitment to minimise PFG’s impact 
on the environment, we contribute to Goal 12: Responsible 
Consumption and Production and Goal 13: Climate Action.
In 2020, we established long-term objectives/targets that are 
aligned with each of the above SDGs. These are set out on the 
following pages, along with details of the aim and relevance 
of each SDG and PFG’s main activities during 2020 and 
metrics and actions that contribute to each Goal.
Lending responsibly...
Acting sustainably...
No Poverty
To end poverty in all its forms everywhere.
Quality Education
To ensure inclusive and equitable quality 
education and promote lifelong learning 
opportunities for all.
Gender Equality
To achieve gender equality and empower 
all women and girls.
Decent Work and Economic Growth
To promote sustained, inclusive and sustainable 
economic growth, full and productive employment 
and decent work for all.
Reduced Inequalities 
To reduce inequality within and among countries.
30
Provident Financial plc Annual Report and Financial Statements 2020
Operating our business of lending to 
our customers in a responsible manner 
We provide our customers with credit products that meet their particular needs, 
deliver fair outcomes throughout their journeys with us, and help put them 
on a path to a better everyday life. 
No Poverty
Aim
To end poverty in all its forms everywhere.
Relevance of SDG
To reduce people living in poverty, and improve access 
to appropriate financial services and technology.
PFG’s objective/target
By 2030 we will contribute to ending poverty in all its forms 
everywhere by ensuring our customers have access to 
cost-effective and appropriate products for their needs 
and supporting them through financial difficulty.
PFG’s main 2020 actions and achievements
Our Purpose is to help put people on a path to a better 
everyday life by addressing the key barriers to financial 
inclusion. We do this primarily by ensuring that our 2.1 million 
customers have access to cost-effective and appropriate 
products that meet their specific needs. We also invest in 
activities and initiatives that address key factors which may 
affect someone’s likelihood of being accepted for credit. 
To contribute to this goal in 2020, we supported IncomeMax, 
a community interest company that helps people, some of 
whom are experiencing financial difficulties, to maximise 
their household income. Through the partnership that 
IncomeMax has with Vanquis Bank, customers receive 
independent personal money to help them take control of 
their finances and help them reduce their household bills 
and increase their income. We also worked with The Money 
Charity to deliver financial education workshops to help 
children and young people to develop their budgeting 
and money management skills.
31
Strategic reportPFG’s contribution to the SDGs continued
Acting responsibly and sustainably 
in all our stakeholder relationships
We respond to the needs of our stakeholders by creating a fair, inclusive and 
diverse workplace, supporting our local communities, responding to climate 
change, treating suppliers fairly, and engaging with them on other 
environmental, social and governance (ESG) matters.
Quality Education
Aim
To ensure inclusive and equitable quality education 
and promote lifelong learning opportunities for all.
Relevance of SDG
To improve access for children and adults to quality 
education and opportunities to develop new skills as an 
avenue for social mobility and reducing inequalities.
PFG’s objective/target
By 2030 we will contribute to ensuring access to inclusive 
and equitable quality education and lifelong learning 
opportunities for all by partnering with organisations 
that will help to equip children and adults with essential 
skills and knowledge that will allow them to excel in 
many different directions.
PFG’s main 2020 actions and achievements
To contribute to this Goal we support children, young 
people and adults to boost their education, skills and 
aspirations. The work we have already done to support 
Quality Education includes being the lead supporter 
of National Numeracy and its National Numeracy Day 
campaigns. These campaigns look to raise awareness of 
the importance of numeracy and help people take steps to 
improve their numeracy skills. We also continue to support 
National Literacy Trust to help develop the literacy skills of 
young people and give them the confidence and desire 
to widen their aspirations. Finally, through our work with 
School-Home Support, we place practitioners in schools 
to work with young people and their families who need 
support to overcome challenges at home such as poverty, 
poor housing, domestic violence and other complex issues 
in order to get into school. We help to provide support in 
schools in Bradford and Chatham, where persistent 
absence levels are high.
Gender Equality
Aim
To achieve gender equality and empower all women 
and girls.
Relevance of SDG
To promote more women into senior level positions, 
and reduce the gender pay gap.
PFG’s objective/target
By 2024 we will have 40% female representation 
in the Group’s senior management population.
PFG’s main 2020 actions and achievements
PFG’s senior management population currently has 27% 
female representation. The key actions we undertook 
throughout 2020 to support this SDG include: delivering 
our Next Generation Women’s Leadership Programme 
to a second cohort to help strengthen the female talent 
pipeline at the senior/middle management level; 
improving our reporting capability through better data 
collection by creating a standardised approach across the 
Group for a range of diversity strands; and setting up an 
affinity group linked to gender. In addition, the percentage 
of women on the PFG Board is 40%.
32
Provident Financial plc Annual Report and Financial Statements 2020
Decent Work and Economic Growth
Aim
To promote sustained, inclusive and sustainable 
economic growth, full and productive employment 
and decent work for all.
Relevance of SDG
To ensure full and productive work, and equal pay for 
work of equal value, expand access to financial services, 
and support economic growth.
PFG’s objective/target
By 2030 we will contribute to promoting sustained, 
inclusive and sustainable economic growth, full and 
productive employment and decent work for all by 
creating opportunities for all generations and protecting 
and promoting labour rights in both our business and 
supply chains.
Reduced Inequalities
Aim
To reduce inequality within and among countries.
Relevance of SDG
To provide an inclusive and secure workplace for all 
and address key barriers to financial and social 
inclusion and help people overcome them.
PFG’s objective/target
By 2030 we will contribute to reducing inequality by 
building our capabilities to better identify, support and 
empower our stakeholders who may face inequality 
and exclusion whether it be because of their age/sex/
gender identity/race/ethnicity/origin/disability/ability 
or where they live or what their economic status is.
PFG’s main 2020 actions and achievements
Through our Social Impact Programme, we aim to promote 
sustained, inclusive and sustainable economic growth, full 
and productive employment and decent work for all by 
creating opportunities for all generations. We are a founding 
funder of the Social Mobility Business Partnership which 
provides an innovative programme bringing together large 
corporate organisations and professional sports clubs to 
remove barriers, develop skills and provide experiences 
to sixth form and college students from disadvantaged 
backgrounds. The programme helps build aspirations and 
inspire them to pursue a career in a profession which they 
may not have previously considered. We also support 
charities and other organisations in the communities 
we serve to help people to develop their skills and secure 
employment opportunities. For example, in 2020, we funded 
the Wecock Community Association in Hampshire to 
provide advice to young people who are not in education, 
employment or training to access work opportunities, and 
our colleagues volunteered their time to deliver CV writing 
and job interview skills to young people in Bradford.
PFG’s main 2020 actions and achievements
Through this Goal, our aim is to contribute to reducing 
inequality by building our capabilities to better identify, 
support and empower our stakeholders who may face 
inequality and exclusion. We do this by supporting 
community projects in areas where people are more likely 
to face social and financial exclusion by providing them 
grants to support local people in improving aspects of 
their life. For example, we provided a grant to the Refugee 
and Migrant Forum of East London to enable it to deliver 
immigration casework to disadvantaged young refugees 
and migrants who are entitled to be in the UK but cannot 
afford to regularise their status. We also support the 
Newport Yemeni Community Association in Wales to 
deliver an online homework club that allows children from 
the Yemeni community to engage with tutors and access 
support in key subjects such as Maths, English and Science. 
We also seek to ensure that we create a workplace culture 
at PFG which aims reduce inequalities. In 2020, this saw us 
launch our overall inclusion community which comprises 
four affinity groups based around disability, ethnicity, 
gender and LGBTQ+ to discuss inclusion and diversity 
plans, developments and proposals across PFG.
Provident Financial plc Annual Report and Financial Statements 2020
33
Strategic reportMarket overview
We...
understand our markets
Market overview
Market developments Market composition
We specialise in supporting the one in 
five adults (10 to 12 million people) in the 
UK who are not well served by mainstream 
lenders. These consumers’ needs and 
circumstances typically change over time, 
resulting in the market being relatively 
fluid; c.1 to 2 million consumers move 
in and out of the market each year. 
We believe our market could increase 
in the short to medium term as more 
consumers find their access to mainstream 
lending restricted, due to:
 – forecast rises in unemployment;
There are three main categories 
of products in our market:
 – revolving credit accounts, including 
credit cards; 
 – secured loans, where an asset is used 
 – the end of FCA-mandated payment 
as security for the loan; and 
holidays; and
 – reduced risk appetite from 
mainstream lenders.
Our market is highly and robustly 
regulated, primarily by the FCA, PRA 
and CBI (in the Republic of Ireland), 
with regulation subject to ongoing 
evolution and change.
 – unsecured loans, including personal 
loans, home collected credit and 
online high-cost short-term lending.
Average customer credit risk score
k
s
R
i
r
e
w
o
L
r
e
h
g
H
i
34
Vehicle finance
Credit cards
Unsecured 
personal loans
Home credit
HCSTC
Provident Financial plc Annual Report and Financial Statements 2020
Note: Bubble size is proportionate to debt outstanding in the market at December 2020.
The products we offer
Revolving credit
 Unsecured loans
Secured loans
Prime/mainstream
Salary finance
Salary 
advance
Buy 
now, 
pay 
later
Over-
drafts
Credit card, 
store card and 
retail credit 
accounts
Lines of credit
APR 
>20%
APR 
>50%
APR 
>100%
i
s
R
P
A
g
n
s
a
e
r
c
e
D
Decline/unable to lend
1st and 
2nd 
charge 
mort-
gages
Motor finance
Personal loans 
and retail 
point-of-sale 
finance
Guarantor loans
Rent to own
Pawnbroking
Home credit*
High-cost 
short-term 
credit*
We will continue to evolve our product offering through 2021, enabling us to support more consumers on their credit 
journey. In particular:
 – Vanquis will develop and expand its unsecured 
personal loan offering in 2021.
 – Moneybarn expanded into the near-prime motor 
finance space in Q1’21 with APRs from 14.9-21.9%. In 
addition, Moneybarn has repositioned away from higher 
APR sub-prime lending through 2020, with it no longer 
lending above 49.9% APR.
*  These are in managed run-off.
Provident Financial plc Annual Report and Financial Statements 2020
35
Strategic report 
Market overview continued
We...
understand the trends 
in our markets
Key trend
Narrative
We take a holistic approach to 
analysing the trends in our market 
and use these insights to determine 
our strategic priorities. The digital 
revolution is changing how 
customers expect to be served. We 
are well placed to adapt quickly to 
changes in the macro-environment 
and the competitive landscape as 
both evolve and return to their new 
normal post-Covid-19. Sustainability 
is of increasing importance to our 
stakeholders and aligns to our 
Group Purpose and we continually 
review our business model to ensure 
our lending remains suitable, 
sustainable and affordable for 
customers, in line with our regulatory 
and social responsibilities.
Digital revolution
Macroeconomic 
factors
Competitive 
landscape
 – Consumer expectations continue to rise in the digital 
space, driven by the broad array of mobile banking 
applications and digital-first lending businesses 
which are continually raising the bar for speed and 
convenience of customer journeys. As a result, 
consumers now expect a frictionless experience 
in all channels, including mobile.
 – This trend has accelerated through Covid-19 as later 
adopters have become more accustomed to 
interacting digitally.
 – UK economic conditions have deteriorated 
through Covid-19, although the economic outlook 
is improving with the OBR forecasting a return to 
pre-Covid-19 GDP levels in mid-2022, six months 
faster than previously forecast.
 – The OBR is now forecasting peak unemployment 
of 6.5% in 2021 and the furlough scheme is currently 
expected to end in September 2021.
 – A number of competitors in our sector have 
been constrained by funding or have entered 
administration due to an inability to adapt 
to evolving regulation.
 – This trend has accelerated through Covid-19 as 
liquidity pressures have increased and funding 
has become harder to access.
Sustainability
 – There is increasing consumer, investor and political 
expectation that firms will conduct their operations 
in a sustainable manner.
Regulatory 
environment
 – Firms need to continue to adapt as the regulatory 
environment continues to evolve.
 – The regulators’ focus is on ensuring all lending 
is sustainable, suitable and affordable.
36
Provident Financial plc Annual Report and Financial Statements 2020
How we are responding
 – Within Vanquis, we are investing in our mobile app and self-service capabilities, 
enabling customers to interact digitally where this is their preference.
 – Within Moneybarn, considerable improvements have been made to our customer 
onboarding journey, removing friction and making the process clearer and simpler from 
the outset. We have recently launched a partnership with Exchange & Mart enabling our 
customers to search for suitable vehicles through the Moneybarn website, further improving 
the customer experience.
 – In CCD, Provident Direct has been rolled out nationwide in 2020. This provides customers 
more choice in their interactions with us (for example enabling disbursement of funds into 
their bank accounts and offering remote collection options), whilst maintaining regular 
contact with customers’ Customer Representative, a key feature of the home credit model 
that ensures customers are well supported across the life of their loan.
Annual Report reference
 – Page 22: Our strategy in 
action – grow customer-
centric businesses
 – We are well placed to serve customers who may be excluded from mainstream 
lending due to a deterioration in the economy as we have specialist affordability and credit 
risk assessments. 
 – Pages 184 and 185: 
Impairment provisioning
 – We also have a broad risk appetite offering products across a range of price points, 
increasing financial inclusion across the market.
 – In addition, we have the necessary controls in place to ensure we can quickly respond 
to any material changes in macro conditions.
E1
Page 59: Threats to 
our business model
 – We have a strong balance sheet and access to low-cost retail deposit funding through 
Vanquis Bank.
 – In addition, we are constantly exploring opportunities to diversify our retail offering as well 
as considering commercial funding options.
 – Page 38: Credit card market
 – Page 39: Personal loans market
 – Page 42: Vehicle finance market
 – Page 44: Home credit market
 – Page 45: HCSTC market 
 – A reduction in supply presents an opportunity for us to meet consumers’ unmet credit 
needs where it is sustainable, suitable and affordable for the consumer, with our broad 
range of products.
P2
Page 55: Liquidity 
and funding risk
 – We welcome the increased focus on sustainability and have a Corporate Responsibility 
Programme focused on making a positive contribution towards addressing key issues 
that fit with our Purpose.
 – We have set long-term objectives which relate to five of the UN’s Sustainable Development 
Goals and the Task Force on Climate-related Financial Disclosures.
 – Pages 30 to 33: PFG’s contribution 
to the SDGs
 – Pages 70 to 90: Sustainability
 – 2020 Corporate Responsibility 
Report
 – We work with charities and partners in the communities we serve to address issues such 
as debt advice, financial education and other consumer vulnerability matters.
P6
Page 57: Conduct
 – We support regulation that protects consumers and maintains a fair and effective market. 
We continually review our business model to ensure our products remain sustainable, 
suitable and affordable for customers.
 – We have an ongoing transparent dialogue with our regulators and have built a good 
relationship with them.
P5
E1
E2
Page 56: Legal 
and regulatory
Page 59: Threats to 
our business model
Page 60: 
Responsible lending
Provident Financial plc Annual Report and Financial Statements 2020
37
Strategic reportCredit Card Division
Vanquis credit cards
Vanquis Bank has been operating in the UK credit card market since 
2003 and has been the largest part of the Group, on a receivables 
basis, since 2013. It is a key player in the credit card market for 
consumers not well served by mainstream lenders, offering a range 
of card products across a broad range of price points to reflect 
consumers’ varied risk profiles.
Non-prime credit card 
market stock
£5,586m
£4,640m
   Vanquis 
share
26%
25%
Dec
19
Dec
20
Neil Chandler
Vanquis Bank Managing Director
Market characteristics
 – The credit card market is large and stable, although 
the market did reduce slightly in 2020 driven by lower 
consumer spending.
 – Competition in the market remains stable with key 
competitors including Capital One, NewDay own-brand 
cards and the Barclaycard Forward card.
 – There have been a few new entrants in recent years (118 118 
Model
 – Credit card providers typically offer low initial limits and 
responsibly grow these through credit line increases.
 – Consumers are predominantly acquired online, with 
affiliates (e.g. ClearScore, Totally Money, etc.) becoming 
increasingly used by consumers who want guaranteed 
acceptance before applying. Mobile apps have become 
the principal way to manage an account.
Money and Zopa), although these providers are yet to reach 
significant scale. 
 – New advancements in credit cards include the use of open 
banking to assess affordability and cardless credit cards.
 – Vanquis is the only specialist, covering the broadest range 
of risk categories in the market.
Market appeal
 – Credit cards have high cultural adoption and acceptance 
in the UK, meaning a substantial and established 
domestic market.
 – There is an ongoing customer relationship as credit cards 
have everyday utility as a means of transacting.
 – Credit cards are growing in importance as a means of 
transacting given the additional protections credit cards 
provide to consumers (through section 75 of the Consumer 
Credit Act).
Covid-19 impact
 – During 2020, credit card users have typically reduced 
their balances. This has been driven by lower levels 
of spending during Covid-19 restrictions.
 – We believe that the importance of credit cards will 
rebuild in the coming years as the economy recovers. 
In addition, the acceleration of online shopping through 
2020 coupled with the additional protections inherent 
in credit card purchases could further grow the credit 
card market in future years.
38
Provident Financial plc Annual Report and Financial Statements 2020
Vanquis personal loans
Vanquis Bank issues unsecured personal loans to existing credit 
card customers. Having taken substantial learnings from lending 
since 2016 to existing credit card customers, lending to existing 
customers has continued to increase.
Non-prime personal 
loan market (flow)
£2,014m
£1,332m
   Vanquis 
share
2%
19
2%
20
Market characteristics
 – The market is of a substantial size (>£1bn) and growing.
Model
 – One to five-year loans at a range of APRs.
 – Providers operate at a range of price points (c.15–100% APR) 
 – Personal loans are typically taken to meet a specific 
enabling consumers with a broad range of risk profiles 
to access unsecured loans.
one-off need.
 – Customers are acquired increasingly through internet 
 – There have been a number of new nearer-prime entrants 
(e.g. Lendable and Chetwood Financial) in recent years.
affiliates, with customers then typically managing their 
account through an online login or mobile app.
Market appeal
 – The non-standard personal loans market is substantial 
in size and growing.
 – High cultural adoption and acceptance in the UK.
 – Offering personal loans provides the opportunity to leverage 
core skills in loans and allows Vanquis Bank to meet more of 
its existing customer needs.
 – In addition, PFG has strong access to funding, low cost of 
funds and considerable capital strength versus competitors 
in this market providing an opportunity for Vanquis to meet 
a greater level of the demand in the market. 
Covid-19 impact
 – In 2020, supply in the market reduced significantly as 
lenders quickly adjusted to changing macro conditions 
and reduced new lending.
 – Through 2021, we expect the market to normalise 
and lending to return towards 2019 levels as the 
economy stabilises. 
Provident Financial plc Annual Report and Financial Statements 2020
39
Strategic reportCredit Card Division continued
 Vanquis Bank – financial performance
Vanquis Bank is a leading specialist in the large and established 
credit card market with strong capital and liquidity positions. 
As a direct result of Covid-19, the business reported adjusted 
profit before tax for 2020 of £38.0m, down from £173.5m in 2019, 
and receivables at the end of the period of £1,094.3m were 
approximately £368m lower than 2019 (FY’19: £1,461.5m).
As a result of underwriting standards being tightened materially 
in April, new customer bookings for the year were 248k, down 
from 369k in 2019. Accordingly, Vanquis Bank customer numbers 
reduced by 3.1% to 1,667k during the year (FY’19: 1,720k). Approximately 
100k inactive customers had their account closed during Q1’21 
following communications to them in November 2020 that 
their account would be closed if there was no activity within 
60 days.
Vanquis Bank 
started offering its 
credit card and 
personal loan customers 
a payment holiday 
from April, in advance 
of FCA guidance.
During the period, lending to existing 
customers continued with 166k credit 
line increases (CLIs), equating to c.£140m 
of additional headroom on customer 
cards, and 108k interest rate reductions 
were delivered to customers.
12 months ended 31 December
Customer numbers (‘000)
Period-end receivables
 Average receivables1
2020 
£m 
1,667
1,094.3
1,233.9
1,720
1,461.5
1,459.9
2019
£m 
Change
% 
Revenue
Interest
481.4
(34.4)
580.9
(31.4)
(3.1%)
(25.1%)
(15.5%)
(17.1%)
(9.6%)
Net interest margin
447.0
549.5
(18.7%)
Impairment 
(239.9)
(198.9)
(20.6%)
Risk-adjusted net 
interest margin
Costs
207.1
350.6
(40.9%)
(169.1)
(177.1)
4.5%
 Adjusted profit before tax2
38.0
173.5
(78.1%)
Annualised revenue yield3
Annualised impairment rate4
Annualised return on equity5 
39.0%
19.4%
8.9%
39.8%
13.6%
32.9%
(0.8%)
(5.8%)
(24.0%)
1 
2 
3 
 Calculated as the average of month-end receivables for the 12 months 
ended 31 December.
 Vanquis Bank profits reflect an adjustment for the release of a ROP 
provision (£8.3m) in 2020. The 2019 adjusted profit before tax reflects a net 
exceptional credit of £12.4m comprising an exceptional credit of £14.2m in 
respect of the release of provisions established in 2017 for the ROP refund 
programme and restructuring costs of £1.8m.
 Revenue as a percentage of average receivables for the 12 months ended 
31 December.
4   Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
5   Adjusted profit after tax as a percentage of average equity for the 12 months 
ended 31 December.
In response to the onset of Covid-19, new customer bookings 
were reduced by 75% during Q2’20, all new loans activity was 
curtailed and the Credit Line Increase (CLI) programme was 
suspended. New customer booking volumes resumed in the 
second half of the year, although booking activity is being 
restricted to approximately 50% of pre-Covid-19 levels as risk 
appetite remains cautious given the economic backdrop. The 
CLI programme resumed in the second half and is currently 
tracking at approximately 50% of pre-Covid-19 levels.
Receivables ended the period at £1,094.3m (FY’19: £1,461.5m), 
a decrease of £368m compared with 2019. The reduction in 
receivables can be attributed to lower customer bookings, the 
CLI programme suspension and lower customer spending. In 
April, customer spending reduced by c.40% year-on-year. By 
the end of July, this had recovered to be 15% lower year-on-year. 
At the end of December, impacted by Tier 3 and Tier 4 local 
lockdowns and the second national lockdown, customer 
spending was down by 20% year-on-year, in-line with market 
trends. As a result of lower customer spending, utilisation rates 
ended the year at c.53% having been c.60% in January. Customer 
spending in Q1’21 continued to be heavily impacted by the UK 
lockdown and was approximately 25% lower than prior year 
levels. However, customer spending in April 2021 has seen a 
return to normal levels. 
Vanquis Bank KPIs
39.8%
39.0%
32.9%
19.4%
13.6%
   19
   20
40
Revenue 
yield
Impairment 
rate
ROE
Provident Financial plc Annual Report and Financial Statements 2020
8.9%
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
Vanquis Bank continues to focus on enhancing its customer 
proposition, which includes:
 – Entering a partnership with Payit in 2020, enabling users 
to make simple and secure payments to their credit card 
balance without the use of a debit card. Payments are made 
through the Vanquis Bank app, which has over 1 million users, 
and can be made from major UK banks. It provides an instant 
update to available credit and provides an updated balance 
by the next working day.
 – A partnership with LOQBOX, announced recently, which offers 
a way for customers to improve their credit score. If a customer 
applies to Vanquis Bank for a credit card and is declined, 
Vanquis Bank will refer them to LOQBOX. After signing up, 
LOQBOX will help customers decide how much they can 
save in a year (from £20 to £200 per month) and a 0% loan 
is locked away for the same amount in LOQBOX. After the 
12-month period finishes, the money saved is released back 
to the customer’s bank account and the loan is repaid. The 
improvement in the customer’s credit rating will allow 
Vanquis Bank to offer them a credit card.
Vanquis Bank remained profitable for 2020 as a whole and 
has strong capital and liquidity positions resulting in £110m 
of dividends being paid to the parent, Provident Financial plc 
during 2020, with an additional £40m being paid following the 
year end. It remains focused on enhancing its customer and 
digital propositions as well as broadening its range of 
products. This dual focus forms an important part of its aim of 
becoming the bank for the underserved customer.
Vanquis Bank supported its customers 
and colleagues throughout 2020 given 
the significant disruption caused by 
Covid-19. From mid-April, 80% of contact 
centre and 100% of head office colleagues 
were working remotely with minimal 
impact on customer service levels.
Vanquis Bank generated revenue of £481.4m in 2020, down 
from £580.9m in 2019 driven by the fall in customer receivables. 
A slight moderation in the revenue yield to 39.0% (FY’19: 39.8%), 
reflected the ongoing c.£15m annual reduction in ROP income, 
the ban on the use of credit cards for gambling transactions, 
which came into force in April, and changes to the basis of 
charging default and over limit fees.
Interest costs increased to £34.4m during the year (FY’19: £31.4m) 
reflecting the additional retail deposits raised during April and 
May. Vanquis Bank operated with c.£650m of excess liquidity 
over and above its regulatory requirements during the year 
which has resulted in additional funding costs of approximately 
£5m. This increase in interest costs was partly offset by lower 
receivables and a lower interest rate environment which 
benefited retail deposit costs.
The impairment charge for 2020 was £239.9m (FY’19: £198.9m), 
an increase of 20% compared to 2019, which equated to an 
annualised impairment rate of 19.4% at the end of December, 
compared to 13.6% in FY’19. 
The increase in impairment in 2020 reflects the impact of 
Covid-19, the deterioration in the macroeconomic outlook, a 
provision for customers entering into PD36, which came into 
effect from October 2020, and the exit performance of customers 
who had taken a payment holiday. The lower revenue yield 
and a higher impairment rate combined to equate to the 
risk-adjusted NIM reducing to 16.8% (FY’19: 24.0%).
Vanquis Bank began offering its credit card and personal loan 
customers a payment holiday from April, in advance of FCA 
guidance. The take-up peaked during May at c.3% of customers 
and 5% of receivables. Since then, there has been a gradual 
reduction in payment holiday levels with take-up as a percentage 
of customers falling to 0.5% and receivables to 1.0% at the end 
of December.
Costs reduced to £169.1m in 2020 (FY’19: £177.1m), reflecting the 
ongoing cost efficiency programme, together with the cessation 
of all discretionary spend in response to Covid-19 and lower 
customer acquisition costs from lower customer bookings 
during the year.
Vanquis Bank supported its customers and colleagues 
throughout 2020 given the significant disruption caused by 
Covid-19. From mid-April 80% of contact centre and 100% of 
head office colleagues were working remotely with minimal 
impact on customer service levels. During the period, lending 
to existing customers continued with 166k CLIs, equating to 
c.£140m of additional headroom on customer cards, and 108k 
interest rate reductions were delivered to customers. Vanquis 
Bank continues to place significant focus on providing additional 
support to customers in financial difficulty through either: 
(i) payment holidays in line with FCA guidance (to over 100k 
customers); (ii) payment freezes as part of the ROP product; 
and (iii) a number of other forbearance measures.
Provident Financial plc Annual Report and Financial Statements 2020
41
Strategic reportVehicle Finance Division
Moneybarn motor finance
Moneybarn was acquired by the Group in 2014, enabling us to 
broaden our offering into secured motor finance. Moneybarn has 
since grown at a compound annual growth rate of 27% to become a 
leading player in the market. In addition, Moneybarn’s expansion into 
the nearer-prime motor finance market in January 2021 provides 
further opportunities for Moneybarn to support more consumers 
excluded from mainstream lending.
Non-prime vehicle 
finance market (flow)
£5,250m
£4,703m
   Moneybarn 
share
11%
11%
19
20
David Shrimpton
Moneybarn Managing Director
Market characteristics
 – Motor finance is a secured product. Secured finance is a 
Model
 – Motor finance is typically on three to five-year secured 
well-established and culturally accepted way to purchase 
big ticket items, such as a car, with opportunity for further 
growth in used car acquisition.
 – Customers have an incentive to maintain their repayments 
due to the utility of the vehicle (e.g. a car is needed to get 
to work).
Market appeal
 – The non-standard motor finance market is large and growing.
 – Only 30% of used car sales are on finance, offering attractive 
growth prospects for lenders as finance penetration develops.
hire purchase contracts.
 – Consumers in this market are not accessing finance with 
the manufacturer or with their bank and are typically 
acquired through intermediaries.
 – There are typically small levels of repeat loans with the 
same lender.
 – The technology in this market is evolving from a manual 
process to increased digitisation and smoother customer 
onboarding (e.g. auto-affordability and ID verification).
 – There are numerous providers that span over a range of risk 
appetites (e.g. Advantage, MoneyWay and Close Brothers).
Covid-19 impact
 – Moneybarn has the broadest coverage of APRs in the 
non-prime market and its recent expansion into near-prime 
lending enables utilisation of existing capabilities to support 
more consumers requiring access to finance in order to 
purchase a vehicle.
 – Moneybarn’s access to lower cost funding provides a significant 
competitive advantage over a number of competitors.
 – The motor finance market has remained resilient 
through Covid-19. There has been healthy demand, 
particularly amongst key workers keen to avoid using 
public transport. In addition the used motor finance 
market has remained robust with stable prices.
42
Provident Financial plc Annual Report and Financial Statements 2020
 Moneybarn – financial performance
Moneybarn is one of the largest suppliers of vehicle finance 
to underserved customers in the UK and successfully grew 
its market share during 2020. The business has a strong track 
record and is in an excellent position to continue to deliver good 
levels of growth and strong returns. For the twelve months to 
the end of 31 December 2020, Moneybarn generated an adjusted 
profit before tax of £10.9m (FY’19: restated £21.1m). The fall 
year-on-year was driven by higher impairment as a result 
of Covid-19, which more than offset good growth in its 
receivables and customer numbers.
Moneybarn was able to continue lending to its customers 
throughout 2020, including the periods of national lockdown, 
thanks to actions taken at the onset on Covid-19. As a result of 
remaining open, Moneybarn has consolidated and increased 
its market position and cemented its relationships with 
key introducers. 
New business volumes during 2020 were comparable to 
2019 at 38.0k (FY’19: 38.8k) despite tighter underwriting criteria. 
Moneybarn benefited from competitors pulling back from the 
market during 2020 and, as a result, has seen an improvement 
in the quality of the new business being written, e.g. the average 
credit score of new customers has increased. As a result of this 
improvement, the average loan value increased to its highest 
level in two years, to just over £8k, which drove total credit 
issued to over £300m for the first time. For the year as a whole, 
approximately 38% of Moneybarn’s new lending was to people 
classified as keyworkers. 
Moneybarn ended the year with 91k customers, representing 
an increase vs. FY’19 of 14k or 18.7%. The underlying demand for 
quality used cars, especially within Moneybarn’s core market, 
is expected to continue post-lockdown as concerns around 
the use of public transport persists and prime- and near-prime 
providers pull back from the market. 
At the end of December, receivables stood at £566.6m 
(FY’19 restated: £489.1m), driven by healthy new business 
volumes and the average loan size increasing.
As a result of the higher receivables base, revenues during FY’20 
increased by 11.9% year-on-year to £134.0m (FY’19 restated: £119.8m). 
This growth was delivered despite a reduction in higher risk 
lending during the period. The annualised revenue yield at the 
end of December was 25.1% vs. 25.1% in December 2019. After 
the period end, Moneybarn launched a near-prime offering, 
designed to capture more of that market segment, priced at 
14.9% APR. 
Interest costs fell during the year to £24.6m (FY’19: £28.4m) 
reflecting lower funding costs being offset by a higher receivables 
balance. The net interest margin at the end of December stood 
at 20.5% vs. 19.2% a year earlier.
Impairment increased significantly during the year to £72.7m 
(FY’19 restated: £49.4m) as a result of Covid-19’s impact on the 
arrears rate and increased provisions driven by a deterioration 
in the macroeconomic environment. As a consequence, the 
annualised impairment rate increased to 13.6% (FY’19 restated: 10.4%). 
On a risk-adjusted basis, the net interest margin fell to 6.9% at 
the end of December vs. 8.8% a year earlier, as a result of the 
increased impairment rate. The annualised impairment rate 
remained elevated during 2020 due, in part, to persistently 
higher arrears levels supported by a challenging termination 
process, as the company’s ability to collect vehicles was restricted. 
This restriction, as per FCA guidance, was lifted on 31 January 
2021. Whilst Moneybarn is now able to collect vehicles again, 
it remains sensitive to customer circumstances. 
Customer numbers (‘000)
Period-end receivables
 Average receivables2
Revenue
Interest
Net interest margin
Impairment
Risk-adjusted net 
interest margin
Costs
12 months ended 31 December
2020
£m 
91.4
566.6
533.1
134.0
(24.6)
109.4
(72.7)
2019 1
£m 
Change
% 
77.0
489.1
476.9
119.8
(28.4)
91.4
18.7%
15.8%
11.8%
11.9%
13.4%
19.7%
(49.4)
(47.2%)
36.7
(25.8)
42.0
(12.6%)
(20.9)
(23.4%)
 Adjusted profit before tax3
Annualised revenue yield4
Annualised impairment rate5
 Annualised return on assets6
10.9
25.1%
13.6%
5.4%
21.1
(48.3%)
25.1%
10.4%
8.4%
—
(3.2%)
(3.0%)
1 
2 
3 
 The 2019 comparatives have been restated to retrospectively reflect the 
accelerated IFRS 9 point of default from the termination of a customer 
contract to when the customer has missed three contractual repayments.
 Calculated as the average of month-end receivables for the 12 months 
ended 31 December. 
 Adjusted profit before tax is stated before the amortisation of acquisition 
intangibles of £7.5m (2019: £7.5m) for 2020. In 2019, adjusted profit before tax 
reflects an exceptional credit of £2.6m in respect of the release of provisions 
established in 2017 following completion of the FCA investigation 
into affordability.
4   Revenue as a percentage of average receivables for the 12 months ended 
31 December.
5   Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
6   Adjusted profit before interest after tax as a percentage of average 
receivables for the 12 months ended 31 December.
take-up of such arrangements than the wider market. 
At its peak, the take-up of a payment holiday by Moneybarn 
customers was 23.0%. Following the initial one to three-month 
payment holidays expiring, the overall number declined and, 
at the end of December, the proportion of Moneybarn customers 
with an active payment holiday was 1.3%. 
Costs increased during the course of the year to £25.8m, from 
£20.9m a year earlier, reflecting an increase in headcount, 
volume related costs – such as credit bureau searches – 
and arrangements for working remotely. 
For 2021, Moneybarn will continue to target growth in its traditional 
markets and, as mentioned above, has launched a near-prime 
product to expand its target market.
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
Moneybarn KPIs
25.1%
25.1%
13.6%
10.4%
8.4%
5.4%
Revenue 
yield
Impairment 
rate
ROA
Prior to the FCA issuing guidance to the market regarding 
payment holidays, Moneybarn started working with its customers 
proactively to ease any potential financial hardship they might 
be experiencing. Therefore, Moneybarn experienced an earlier 
   19
   20
Provident Financial plc Annual Report and Financial Statements 2020
43
Strategic reportConsumer Credit Division
Provident Home Credit
The home credit market has experienced significant 
change throughout 2020 with lenders having to quickly 
adopt more remote business models, in order to continue 
serving customers through Covid-19 lockdowns. 
Home credit market (flow)
£890m
£592m
   Provident 
share
39%
39%
19
20
Hamish Paton
CCD Managing Director
Market characteristics
 – Online/purely remote lending is not appropriate for 
Model
 – 13–104-week cash loans are typically delivered and collected 
everyone. Some customers need the face-to-face service, 
structure and product flexibility provided by home credit 
to serve their needs responsibly.
in the home by employed Customer Representatives or 
self-employed agents (depending on the lender’s 
operating model).
 – There are few key competitors nationally (e.g. Morses and 
Loans at Home), a number of regional providers and a large 
number of small local providers.
Market appeal
 – The market stabilised in 2019 following the disruption caused 
by the change in the Provident operating model in the UK.
 – The market declined significantly in 2020 driven by a reduction 
in supply as lenders adapted their models to facilitate remote 
disbursement of funds and remote collections. The receivables 
of lenders in the market have also fallen during 2020. 
 – The market is also evolving following significant recent 
changes to the regulatory environment, including new 
repeat lending guidance.
 – Technology has improved operating efficiency and 
compliance with the regulator (e.g. lending apps).
 – Lenders have focused on modernising their propositions 
during 2020 to provide customers with remote repayment 
options and online portals. 
Covid-19 impact
 – Covid-19 has significantly accelerated changes in 
the home credit market, including the introduction of 
remote disbursement and collection options as well as 
the introduction of online logins/mobile apps to support 
customers managing their loans remotely.
 – Significant reduction in the home credit customer 
receivables combined with the rising cost of complaints 
which has led to the Group regrettably deciding to 
withdraw from the home credit market entirely.
44
Provident Financial plc Annual Report and Financial Statements 2020
Satsuma HCSTC
Satsuma was launched in 2013 in response to consumers’ growing 
appetite to transact financially online. Satsuma had grown to 
secure a top 3 position in the high-cost short-term credit market in 
2019. However, it paused lending in 2020 due to Covid-19. Covid-19, 
coupled with a number of changes in the regulatory environment, 
has challenged the viability of the sector and resulted in a number 
of competitors entering administration. 
High-cost short-term 
market (flow)
£820m
   Satsuma 
share
24%
19
£184m
8%
20
Market characteristics
 – Strong levels of consumer demand.
 – Supply in the market has been significantly impacted by the 
exit of a number of lenders (e.g. Wonga, Sunny and Quick Quid) 
with few scale operators remaining (e.g. Lending Stream). 
Model
 – 1–12-month fixed repayment loans managed 
and repaid digitally.
 – Recent technological advancements have been focused 
around customer affordability (e.g. the use of Open Banking 
to conduct income and expenditure assessments).
Market appeal
 – There is strong underlying consumer demand 
for short-term digital loans.
 – In general, consumer preferences are moving 
towards managing their finances online, particularly 
for younger generations.
 – Lenders in the market have struggled driven by restricted 
access to funding, historical lending practice liabilities 
and significantly increased regulation, all of which 
has led to a reduction in supply in the market.
Covid-19 Impact
 – During 2020, supply in the high-cost short-term credit 
market reduced significantly. A number of competitors 
in the market entered administration in the year 
(including MyJar, Sunny, Uncle Buck and Peachy). 
 – Covid-19 has accelerated the adoption of digital 
methods which may present greater demand for 
digital loans.
Provident Financial plc Annual Report and Financial Statements 2020
45
Strategic reportConsumer Credit Division continued
 CCD – financial performance
The Consumer Credit Division (‘CCD’) comprises Provident 
home credit and Satsuma. For 2020, CCD reported an adjusted 
loss before tax of £74.9m, vs. an adjusted loss before tax for 
FY’19 of £20.8m. The increased loss for the period reflects lower 
receivables driving overall lower net revenue but including 
increased impairment, driven by Covid-19, and significant cost 
efficiencies being substantially offset by a significant increase 
in complaints costs in 2020.
The home credit business responded quickly to the challenges 
presented by Covid-19 by introducing several new ways of 
working for its field-based colleagues in order to continue 
supporting its customers. They are able to offer lending and 
collections services on a fully remote basis including: taking 
repayments online, over the phone or via an Allpay card, 
managing loan applications remotely to new, existing or 
returning customers, offering Provident Direct and utilising 
central collections activity support with a particular focus on 
arrears and customers missing payments consecutively.
Customer 
numbers ended 
the period at 311k.
Customer numbers ('000)
Period-end receivables
 Average receivables1
Revenue
Interest
Net interest margin
Impairment
Risk-adjusted net interest 
margin
Costs
Twelve months ended 31 December
2020
£m 
311
138.9
166.0
192.4
(10.3)
182.1
(47.5)
2019
£m 
Change
% 
522
249.0
247.3
(40.3%)
(44.2%)
(32.9%)
295.4
(34.9%)
(9.7)
(6.2%)
285.7
(96.2)
(36.3%)
50.6%
134.6
189.5
(29.0%)
(209.5)
(210.3)
0.4%
 Adjusted loss before tax2
(74.9)
(20.8)
(260.1%)
Annualised revenue yield3
Annualised impairment rate4
115.9%
28.6%
119.5%
38.9%
(3.6%)
(10.3%)
 Annualised return on assets5
(31.5%)
(3.6%)
(27.9%)
1 
2 
3 
 Average of month-end receivables for the 12 months ended 31 December.
 Adjusted loss before tax is stated before exceptional items of £66.6m 
(2019: £14.4m).
 Revenue as a percentage of average receivables for the 12 months ended 
31 December.
4   Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
5   Adjusted loss before interest after tax as a percentage of average 
receivables for the 12 months ended 31 December.
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
CCD KPIs
119.5%
115.9%
The home credit team implemented 
a process to help identify customers 
indicating that they have been 
impacted by Covid-19 and whose 
circumstances have changed 
as a result.
   19
   20
38.9%
28.6%
(3.6%)
(31.5%)
Revenue 
yield
Impairment 
rate
ROA
46
Provident Financial plc Annual Report and Financial Statements 2020
The home credit team implemented processes to help identify 
customers indicating that they have been impacted by Covid-19 
and whose circumstances have changed as a result. At the end 
of June, there were c.8.5k customers identified which equated 
to around 4% of customers and 1% of receivables. By the end of 
December, this had fallen to c.5k, representing 1.6% of customers 
and 1% of receivables.
Customer numbers ended the period at 311k, which represents 
a reduction vs. FY’19 of c.40%, driven by significantly reduced new 
customer bookings and lower total issue volumes in home 
credit, and the decision in Q2 2020 to pause lending on the 
HCSTC Satsuma book. This is reflected in new issue volumes 
being down by c.47% vs. FY’19 in home credit as a result of 
tighter underwriting standards and operational restrictions 
due to Covid-19, the latter particularly in the earlier stages 
of the pandemic.
CCD receivables ended the period at £138.9m, which represents 
a decline of 44% year-on-year, driven by significantly lower issue 
volumes and higher impairment due to Covid-19. Satsuma 
receivables stood at less than £5m at the end of December as 
lending to new and existing customers was paused in Q2 2020, 
although collection activity remaining strong throughout 
the period. 
Revenue for the period was £192.4m, which equates to a reduction 
of 34.9% vs. FY’19, which was driven by the fall in customer 
receivables during the period. The reported revenue yield for 
FY’20 was 115.9%, lower than the comparable figure for FY’19 of 
119.5% due to the significant reduction in the higher-yielding 
HCSTC Satsuma loan book in 2020. The net interest margin for 
the year was £182.1m (FY’19: £285.7m) driven by the significantly 
lower revenue recognised in the period from the lower receivables 
and slightly lower yield.
Impairment for the year amounted to £47.5m, a decrease 
of 50.6% vs. FY’19 of £96.2m. The lower impairment charge 
year-on-year is driven by the dynamics in both the home credit 
and Satsuma receivables books. Despite the significantly smaller 
book year-on-year, the home credit impairment charge increased, 
impacted by higher relative levels of write-off after the initial 
onset of Covid-19. The collect out of the Satsuma book during 
the year was stronger than initially anticipated and contributed 
to a lower than expected impairment charge. As a result, the 
impairment rate at the end of December was 28.6% vs. 38.9% 
in FY’19 with the impact of the lower Satsuma impairment 
outweighing the lower total average receivable for the year.
On a risk-adjusted basis, the net interest margin fell by 29% 
year-on-year to £134.6m, with lower recognised revenue being 
partly offset by lower impairment. The risk-adjusted net interest 
margin as a proportion of average receivables rose to 81.1% vs. 
76.6% in FY’19 driven by the lower impairment rate dynamics. 
Costs fell by 0.4% during 2020 to £209.5m vs. FY’19 (£210.3m). 
Total expenses were reduced significantly year-on-year driven 
by lower salary costs, following management action taken in 
2019 and 2020 to reduce headcount, and savings realised across 
several other operating areas including travel, property, marketing 
and lower commission costs in the ROI business. The cost 
efficiencies were substantially offset by a significant increase 
in complaint costs, primarily from the UK home credit 
business, of c.£40m vs. FY’19.
Within CCD, the concept of forbearance 
is implicit within the business model. 
Payment holidays peaked during H1’20 
at c.3% of customers but, by the end of 
December, this had improved to c.5.0k 
customers equating to 1.7% or 1.3% 
of receivables. 
47
Strategic reportRisk management and principal risks
continuing to enhance our risk management capabilities while 
harmonising our supporting risk infrastructure and frameworks
We are...
Q1.
How are we ensuring our risk management capabilities stay 
aligned with the rapidly changing needs of the Group?
Under the leadership of the Group CRO and sponsored by the 
Group Risk Committee (GRC), we have made good progress in 
implementing key aspects of our risk harmonisation programme 
including aligned Group risk appetite framework and measures. 
When the programme is fully implemented in 2021, the Group 
will have a single Enterprise Risk Management Framework 
(ERMF) and associated policies, tools, systems and processes. 
This is, and will continue to drive greater consistency in our 
approach to risk management across all the divisions, while 
reinforcing the importance of line management being 
accountable for the risks they own.
Q2.
How are we responding to the significant changes in our 
regulatory environment?
As a market leader across all our businesses, we are ensuring 
the lessons learned from past regulatory failings are incorporated 
into all aspects of our regulatory risk management and business 
models. We now have stronger and more trusted regulatory 
relationships, with improved insights into emerging and horizon 
risks. We are beginning to leverage the strength of the Group 
through an aligned approach to regulatory risk management, 
as well as improved collaboration through formal cross-divisional 
forums. These include customer complaints, responsible lending, 
managing vulnerability and customer outcome monitoring.
Q3.
What is our main risk focus for the next 12 months?
Effective risk management is something which is integral to 
our culture and underpins everything we aim to achieve as 
an organisation. As our businesses continue to evolve, we are 
supporting management in ensuring our customer propositions 
continue to serve their changing needs, through, for example, 
the launch of a personal loans loan product. We will embed 
these and any other required control changes through our risk 
and control self-assessment at all levels of the organisation. 
This will provide ongoing assurance to the Group Board that 
critical business processes continue to have adequate controls 
in place, as well as allowing us as a Group to prioritise any 
required investment spend for the future.
Q&A
with 
David Rutherford
Group Chief 
Risk Officer*
Our risk appetite framework is critical in 
demonstrating the effectiveness of our 
risk governance. It provides a clear line 
of sight between the risk parameters 
set by the Group Board and decisions 
taken by management when developing 
divisional business plans.
David Rutherford
Group Chief Risk Officer
* 
 David Rutherford served as Group CRO for the 
financial year ended 2020, and until 30 April 2021. 
On 1 May 2021 Gareth Cronin became Group CRO.
48
Provident Financial plc Annual Report and Financial Statements 2020
Introduction and recent developments
Introduction/overview
During 2020, the Group has continued to strengthen its risk 
management capabilities. This has been significantly 
influenced by the pandemic. It has highlighted that our 
current risk management arrangements are resilient where 
we have had to adopt an agile and flexible approach to 
decision making, reflecting the significant uncertainty 
in the macroeconomic environment. 
Group’s approach to risk management
The Group operates a robust and dynamic approach to risk 
management. This reflects the sector in which we operate and 
is aligned with our Customer Blueprint, which helps put people 
on a path to a better everyday life. We achieve this through 
strong controls with the aim of supporting sustainable business 
growth and profits, while simultaneously delivering fair customer 
outcomes. Each of our divisions currently has its own risk 
management frameworks (RMFs), with strategic direction 
provided by the Group CRO (via the Group RMF) to drive 
consistency, improved collaboration and effective 
aggregation of our risk reporting.
While the Group framework is fairly recent in its adoption (12-18 
months), it is becoming increasingly important in supporting 
the Group Board and Executive as we move towards a more 
integrated business strategy and cross-collaboration of activities. 
We have plans to integrate the various divisional RMFs into a 
single ERMF through 2021. This programme of ‘risk harmonisation’ 
will ensure our risk management capabilities continue to evolve 
alongside future strategic developments. This enterprise 
approach will enable a single view of all risks, while managing 
these in a consistent way up, down and across the enterprise.
Risk culture
Based on the Group’s business model and guided by the Group 
Board, the senior management articulates the core risk values 
through our Blueprint and risk appetite framework (RAF). We 
have a number of strategic risk drivers with the overall aim of 
delivering sustainable profits as a Group, while meeting the 
needs and requirements of all our key stakeholders including 
customers, regulators, investors, colleagues, communities and 
suppliers. Our culture is underpinned by an appropriate balance 
between risk and reward, with accountabilities reinforced 
through the Senior Managers and Certification Regime (SMCR). 
Risk objectives are also included as part of non-financial 
measures in Group and divisional executive scorecards.
Risk appetite
The Group defines its risk appetite as the amount and type 
of risk the organisation is prepared to seek, accept or tolerate at 
any point in time, and measured over a rolling 12-month period. 
Our risk appetite is holistic and covers 10 principal risks detailed 
later in this report. The Board is responsible for approving the 
Group’s risk appetite statements at least annually with the 
supporting Board-level metrics cascaded into more detailed 
business appetite metrics, limits and thresholds at a 
divisional level. 
a single risk policy taxonomy, RCSA methodology, risk 
systems and reporting. The majority of this is expected to be 
implemented in 2021. This will be led by our newly appointed 
Head of Enterprise Risk.
 – We have proven our ability to manage the Group’s risks 
through the pandemic despite the significant number of 
challenges this has raised both internally and externally. 
A more detailed overview is provided overleaf.
 – We have refreshed our Group risk appetite with a move 
towards more dynamic and outcome-based risk measures 
to support decision making and to drive further alignment 
across the divisions. 
 – A new model risk governance framework has been established, 
led and managed by our recently appointed Head of Model 
Risk. This provides ‘Group-wide’ capabilities to undertake 
internal model validation which is becoming increasingly 
important from both a commercial and regulatory perspective.
 – Under the Risk office, we have established a number of 
‘cross-divisional forums’ alongside our formal risk governance 
committees to improve coordination and oversight of any 
emerging risks especially in relation to conduct risks that 
are inherent in our business.
 – Within Vanquis, we have undertaken an extensive review 
of our controls across the business through the ‘Risk 
Enhancement Programme’ with a formal attestation 
on its adequacy shared with the PRA.
 – The Group Data Protection Office (DPO) now reports into Group 
Risk, which is better aligned with its role in setting policy and 
overseeing compliance. Through this transition, a comprehensive 
review of its activities has been undertaken which is reflected 
in the new Group Data Protection Policy. 
For 2020 we have refreshed our principal risks as part of 
the updated risk appetite. In addition, we have reviewed our 
strategic and emerging risks with particular emphasis on 
the longer-term impacts of the pandemic. The key changes 
are summarised below:
Principal risk changes
 – We have removed financial risk as a principal risk as this 
was focused largely on financial performance measures 
which are already monitored extensively by Finance and 
reported monthly through the Group ExCo and Board. 
 – Tax risk has been removed as this is managed directly by 
Group Tax (Corporate) with its own structure and tax risk 
appetite approved annually by the Board. These are supported 
by tax policies and processes. Any risks that warrant inclusion 
in our risk reporting would still be captured under our emerging 
risks (if they are material) or under our legal and regulatory 
risk reporting. 
 – Legal and regulatory risk has been combined as this covers 
all external laws and regulations which we must comply with 
as a Group. In addition, financial crime is included under 
legal and regulatory risk as all requirements are driven by 
the regulatory (FCA) and legal (HMRC) guidance and rules. 
Recent developments
The Group has continued to make significant progress on key 
initiatives in strengthening and embedding its overall risk 
governance, frameworks and capabilities. 
 – Strategy and governance risk has been added as a new 
principal risk as this was a gap in our existing RAF covering 
new strategic initiatives, markets, acquisitions, etc. It also 
aligns to the recently approved RAF within Vanquis Bank. 
 – Under the leadership of the Group CRO and sponsored by 
the GRC, we have formally launched our risk harmonisation 
programme with the goal of consolidating the various 
divisional frameworks into an integrated single ERMF for the 
Group. This incorporates a number of key activities including 
 – Business resilience risk now falls under operational risk and 
is included within our Business Continuity Management Policy. 
Provident Financial plc Annual Report and Financial Statements 2020
49
Strategic reportRisk management and principal risks continued
Recent developments continued
Strategic and emerging risk changes
 – Our prior year risk covering threats to our industry sector 
has been revised to bring out the greater impact on 
our own internal business models. This recognises the 
significant regulatory changes announced by the FCA and 
HMRC including the Woolard Review, repeat lending in the 
high-cost sector, and the Debt Respite Scheme (breathing 
space). While we are responding decisively to these, there is 
recognition that in some areas these threats are not always 
within our direct control and require an industry approach, 
e.g. indiscriminate attacks by claims management 
companies (CMCs). 
 – A new overarching risk has been added covering the 
pandemic reflecting the multiple impacts this has had 
including our financial strength, regulatory challenges, 
customers and colleagues.
 – A specific risk has been added covering the Return to Work 
(RTW) strategy for the business and how we will need to 
respond to the ‘new normal’ once the direct impacts of the 
pandemic recede.
 – Persistent debt has now been removed as an emerging risk 
with any residual elements captured under our business 
model risk.
Our response to Covid-19
The risks associated with Covid-19 progressed 
rapidly from a low-level emerging risk to something 
that impacted all our principal risks.
From its emergence as a risk in early February, the Group 
responded decisively and promptly to the impacts of the 
pandemic with a number of immediate changes to our 
governance arrangements at a Group and divisional level. 
Like many organisations, dealing with the consequences of 
the pandemic in the early stages took us into uncharted waters, 
which required a flexible and agile decision making process, as 
well as ‘short form governance.’ Our immediate priorities were:
 –   maintaining financial strength through increased liquidity 
and capital to cover the immediate pandemic stress, and 
rebuilding our lending volumes safely;
 –   ensuring we continued to deliver fair customer outcomes 
at a time when our customers were in greatest need 
(access to credit and implementation of forbearance 
through payment holidays);
 –   managing the health and wellbeing of our colleagues 
through revised working arrangements, home working 
and technology support; and
 –   maintaining strong and proactive relationships with our 
regulators, especially where we were forced to change critical 
business processes, e.g. home credit sales and collections.
The above was successfully achieved through:
 –   establishment of a daily Executive Steering Committee 
which acted as the decision making body and communication 
forum for sharing important business updates Group wide;
 –   weekly Board meetings to maintain effective governance 
while at the same time streamlining the amount of formal 
reporting to avoid unnecessary bureaucracy; 
 –   creation of Covid-19 risk registers and decision logs within 
the divisions evidencing the rationale for any material 
business changes and the impact on the control environment;
 –   weekly risk forums chaired by the Group CRO and attended 
by the divisional CROs; 
 –   daily key risk indicator (KRI) dashboard covering operations, 
colleagues, communications and competitor impact; 
 –   regular communications led by the Group CEO and 
Managing Directors with our key regulators (PRA and FCA) 
as well as key influencers in government, e.g. HMT 
and industry bodies level; and 
 –   reprioritised audit approach for evaluating controls in areas 
of highest risk, e.g. liquidity reporting. 
As we moved out of the emergency contingency actions 
arising from the pandemic, its impacts are now incorporated 
into our business-as-usual risk management. Our plans have 
been revised to reflect the macroeconomic environment 
and our risks recalibrated accordingly.
Vanquis Control Enhancement Programme case study
As part of our ongoing commitments to the PRA, Vanquis 
commenced a programme of work early in 2020 with the 
objective of developing and implementing a bank-wide 
Risk Enhancement Programme. This would enable the 
Vanquis Board to gain assurance that past risk management 
and control weaknesses had been addressed, as well as 
allow the Chair of the Bank Risk Committee to attest to that 
effect to the PRA.
A programme was mobilised led by the Bank CRO with 
representatives across all 3 lines of defence (3LOD) supported 
by representatives from across the Group. The programme 
was successfully delivered with a number of notable 
outcomes including:
 –   Significant improvement in line management risk 
maturity through completion of a First Line Control 
Review (FLCR) and establishment of a Group-wide control 
testing function. Executive management and the Board 
can now ‘speak with confidence’ on the efficacy of 
controls, alongside more targeted interventions where 
additional support is required.
 –   In parallel, the Bank’s risk management framework 
has been improved through adoption of a Group-wide 
approach to measuring risk appetite, with more 
quantitative outcomes and thresholds. The programme 
will continue to improve and embed the end state risk 
culture through colleague risk awareness and learning.
50
Provident Financial plc Annual Report and Financial Statements 2020
Risk governance structure
The Group’s risk governance structure is outlined below. In combination, the various Board, executive and risk 
committees strengthen our ability to identify, assess, manage and as appropriate escalate risks, while also 
supporting the Group in responding to the changing external and regulatory environment. 
Reviews the Group RMF annually to ensure that it remains fit for purpose and complies with relevant laws and regulations 
including the Code.
Group Board
Board Committees
Group Risk Committee (GRC)
Board committee responsible for ensuring that 
there is an appropriate risk management framework 
embedded across the Group, monitoring key risk 
positions and trends, and providing oversight and 
advice to the Board in relation to the current and 
potential future risk strategy and exposures. 
Customer, Culture and Ethics Committee
Board Committee responsible for reviewing the Group’s 
culture and business processes to ensure they are focused 
on delivering fair customer outcomes, overseeing the 
Group’s delivery and embedding of its Blueprint and ensuring 
the Board meets its corporate governance requirements 
under the 2018 UK Corporate Governance Code.
Management committees
Group Executive Committee (Group ExCo)
Executive committee chaired by the Group CEO 
responsible for developing, proposing and 
implementing Board approved strategy. In 
doing so, it is responsible for managing the 
Group strategic risks and overseeing divisional 
risks. Detailed assessment and oversight of 
these risks is delegated to the GERC (opposite).
Group Executive Risk Committee (GERC)
Executive committee chaired by the Group CRO responsible 
for managing the Group’s strategic and emerging risks and 
overseeing divisional risks. The GERC receives reports from 
the individual divisional CROs which cover key risks within 
their respective divisions. The Group CRO also provides 
a regular report from a second line perspective on the 
enterprise-wide risks facing the Group, how they are 
trending, and whether there is an agreed ‘path to green’ 
to ensure these are managed within risk appetite.
Cross-divisional risk forum (CDRF)
Risk forum chaired by the Group CRO, bringing each of the divisional CROs and Head of Enterprise Risk together. It primarily 
acts as a platform for sharing views, coordinating forward-looking risk assessment, identifying new and emerging risks and 
providing an independent forum for the divisional CROs to escalate material risks. The CDRF enables the Group CRO to give an 
independent viewpoint on both the risks of the divisions and the Group and assists the Chair of the GRC to better understand 
and prioritise the key risks of the Group.
Three lines of defence (3LOD) model
The Group operates a 3LOD model to articulate key accountabilities and responsibilities for managing risk 
and to support effective embedding of risk management across the organisation.
The first line of defence – line management 
Owns the risk and is responsible for identifying, assessing, monitoring and reporting risk within its respective areas whilst ensuring that 
appropriate internal controls, processes and systems are in place to deliver against business strategy and objectives.
The second line of defence – Group and divisional risk functions
Set minimum policy and control standards, establishing effective risk management frameworks, providing independent challenge 
and oversight, including agreeing risk appetite, and protecting the Group against non-compliance with laws or regulation.
The third line of defence – Group Internal Audit
Provides independent and objective assurance on the design adequacy and operational effectiveness of internal controls; on overall 
effectiveness of the Group’s risk governance and risk management practices; and provides assurance on whether the first and second 
lines of defence fulfil their respective responsibilities.
Provident Financial plc Annual Report and Financial Statements 2020
51
Strategic reportRisk management and principal risks continued
Risk appetite framework 
The Group risk appetite framework creates a clear link between PFG’s business 
strategy and its strategic risk objectives. It defines the overarching approach 
through which the Group’s risk appetite is established and communicated.
Group strategy and Purpose 
We help put people on a path to a better everyday life
Customer progression
Human experiences
Head AND heart decisions
Fighting fit 
Risk appetite framework
Strategic risk objectives
Maintain a secure and 
efficient capital and 
funding structure
Deliver sustainable 
growth and profits
Protect and enhance 
our reputation 
and brand
Establish a strong 
risk and customer- 
centric culture
Maintain operational 
resilience and 
business capabilities
Capital
Credit
Legal and regulatory
People
Operational
Our principal risks
Funding and liquidity
Strategy and 
governance
Conduct
Information security 
and data protection
Model
Risk appetite headlines
Capital
We will meet all minimum regulatory 
capital requirements and hold a 
management buffer on a consolidated 
basis agreed with the Board.
Funding and liquidity
The Group will ensure required 
funding is in place at least 12 months 
in advance. 
Conduct
People
Credit
The Group will manage our credit risk 
exposures through effective underwriting 
processes, systems and controls to 
support appropriate lending decisions.
Information security 
and data protection
Strategy and 
governance
We will seek new business opportunities, 
both organic and inorganic, which 
remain aligned to our customer, 
regulatory and commercial objectives. 
Operational
We will deliver fair outcomes 
for our customers at all stages 
of the customer lifecycle.
We will maintain a properly engaged 
and skilled workforce which is aligned 
to our Purpose and Group culture.
We will maintain strong information 
security and data protection controls 
to prevent significant customer 
detriment, regulatory breaches 
or reputational damage.
We will limit operational losses as 
a result of control failures attributed 
to people, processes and systems 
including those over external suppliers.
Legal and regulatory
We will aim to avoid any material 
regulatory breaches. In the event that 
they do occur, we will correct them 
promptly and learn from our mistakes. 
Model
Through strong governance all 
material models will perform in line 
with expectations.
52
Provident Financial plc Annual Report and Financial Statements 2020
Key risks
Principal risks
t
c
a
p
m
I
l
a
c
i
t
i
r
C
j
r
o
a
M
e
t
a
r
e
d
o
M
r
o
n
M
i
P10
P2
P1
P3
P5
P1
Capital
P2
Liquidity and funding
P8 P6
P3
Credit
P5
P3
P6
P8
P4
P7
P9
P10
P1
P7 P4
P2
P9
Remote
Unlikely
Possible
Probable
Probability
Strategic and emerging risks
E2
E1
E3
E1
E5 E4 E2
E4
E6
E6
Probability
E3
E5
t
c
a
p
m
I
l
a
c
i
t
i
r
C
j
r
o
a
M
e
t
a
r
e
d
o
M
r
o
n
M
i
P4
P5
Strategy and governance
Legal and regulatory
P6
Conduct
P7
People
P8
Information security 
and data protection
P9
Operational
P10
Model
  Residual risk
  Gross risk
E1
Threats to our 
business model
E2
Responsible lending 
E3
Pandemic (Covid-19)
E4
E5
E6
Challenge to agent 
self-employed status
Risk culture and 
governance
Return to Work 
strategy
  Residual risk
  Gross risk
Remote
Unlikely
Possible
Probable
Probability
Provident Financial plc Annual Report and Financial Statements 2020
53
Strategic reportRisk management and principal risks continued
Principal risks
Principal risks are risks which are inherent to the Group’s strategy and business model and 
have formally been articulated as part of the Group’s risk appetite framework. Principal risk 
categories and associated risk appetite statements are reviewed and approved by the 
Board on an annual basis, effectively defining the Group’s overall risk appetite.
P1  Capital risk
Risk description 
The risk that the Group and 
bank has insufficient capital 
to either meet regulatory 
requirements or to sustain 
the long-term viability 
of the business.
3
Mitigating activities and other considerations
 – The Group and bank operate within a defined capital risk appetite, with thresholds reported 
to and monitored by Group and bank boards.
 – The Board’s current view on risk appetite is to maintain a capital buffer of more than 5% of 
risk-weighted exposures due to market uncertainties. The Group has also refined the capital 
buffer it maintains to be proportionate to the risk-weighted exposures and thus reflect the 
current and expected state of the balance sheet.
 – Preservation of capital and supporting business stability via the cancellation of the 2019 
dividend in line with industry practice. The Group’s capital review (C-SREP) with the PRA 
concluded in July 2020. The Group’s Pillar 2A capital requirement has been lowered from 
20.65% to 18.33% during 2020 and the fixed monetary add-on in respect of pension risk has 
been removed.
 – As previously reported, the Group has elected to phase in the impact of adopting IFRS 9 over 
a five-year period. The PRA ratified additional capital mitigation proposed by the Basel Committee, 
in response to Covid-19, with these measures coming into force from 27 June 2020 and which 
the Group has fully adopted to maintain a robust regulatory capital position in light of the 
increased impact of IFRS 9 in the current macroeconomic environment.
 – The Group and bank regularly monitor the internal assessment of capital adequacy in line 
with the capital adequacy rules.
 – The Group has continued to actively explore a number of options to improve capital efficiency. 
These include, but are not limited to, supplementing the existing capital base made up entirely 
of core equity tier 1 with tier 2 debt capital to support growth and improved return on equity.
Links to strategy
Risk rating after mitigation
1
Grow 
customer-centric 
businesses
2
Act responsibly 
and with 
integrity
3
Maintain a secure 
funding and capital 
structure
Minor
Moderate
Major
Critical
!
Change during the year
Covid-19 impact
Increased risk
Stable
Improving
Severe
Medium
Low
54
Provident Financial plc Annual Report and Financial Statements 2020
 
 
 
P2  Liquidity and funding risk
3
Risk description 
The risk that the Group has 
insufficient liquidity to meet 
its obligations as they fall due, 
and/or is unable to maintain 
sufficient funding for its 
future needs.
P3  Credit risk
Risk description 
The risk of unexpected credit 
losses arising through either 
adverse macroeconomic 
factors or parties with whom 
the Group has contracted 
failing to meet their financial 
obligations.
Mitigating activities and other considerations
 – Liquidity and funding risk appetite established at Group and bank level, with thresholds 
reported to and monitored by Group and bank boards.
 – The Group’s current funding strategy seeks to maintain a secure funding structure by 
maintaining committed facilities to meet contractual maturities and fund growth for at least 
the following 12 months and maintain access to four main sources of funding comprising: (i) 
the syndicated revolving bank facility; (ii) market funding, including retail bonds, institutional 
bonds and private placements; (iii) securitisation; and (iv) retail deposits.
 – In January 2020, the Group successfully completed a bilateral securitisation facility to fund 
Moneybarn business flows, establishing and developing the securitisation capabilities within 
the Group. 
 – The Group also delivered on a number of its other funding objectives: (i) repaid early 
the remaining M&G loan facility of £25m on 14 February 2020; (ii) in line with its contractual 
maturity, repaid a £25m bond on 14 April 2020; and (iii) secured intra-group funding through 
Vanquis Bank.
 – In June 2020, a waiver was agreed up to (but excluding) 31 December 2020. In addition, an 
amendment was made to the interest cover covenant as part of the revolving credit facility (RCF) 
with the lending banks. This was in response to the pandemic’s impact on the Group’s performance.
 – Consistent with the Group’s strategy of cost-effective management of its liabilities and in 
light of the contraction of the balance sheet in response to the pandemic in August 2020, the 
Group successfully completed a tender offer for £75m of senior bonds due to mature in 2023. 
 – Vanquis Bank accepts retail deposits and, in line with its regulatory requirements, maintains 
liquid resources to meet certain stress events as stipulated within its Internal Liquidity Adequacy 
Assessment Process (ILAAP). The bank also monitors and reports its liquidity coverage requirements 
(LCR) on a consolidated basis to the PRA and has reported LCR far in excess of the 100% 
minimum during 2020.
 – The flow of retail deposits within Vanquis Bank has continued to be strong. In 2020, Vanquis 
Bank increased its retail deposit funding to bolster liquidity in response to Covid-19 and has 
maintained surplus liquidity against its internal requirements (which exceed requirements in 
satisfaction of the Overall Liquidity Adequacy Rule) throughout 2020.
 – In 2021, Vanquis Bank has issued secured notes collateralised by a portion of the credit card 
receivables book with the intention to use the notes as collateral which will be placed with the 
Bank of England to support borrowings against the Sterling Monetary Framework (SMF) facilities. 
These include the Discount Window Facility (DWF), Liquidity Support Operations (ILTRO), and the 
Term Funding Scheme with additional incentives for Small and Medium-sized Enterprises (TFSME). 
This structure will offer three primary liquidity and funding benefits to Vanquis Bank: (i) diversification 
of funding; (ii) access to Bank of England facilities; and (iii) creation of contingent liquidity. 
1
2
Mitigating activities and other considerations
 – The Group has faced increased credit risk through the period as a result of the pandemic 
and the delayed impacts of government support schemes including furlough and 
payment deferrals.
 – In response to the pandemic, each division has reviewed its respective credit profiles and 
has undertaken selective tightening of scorecards to ensure any higher than desired risk 
segments have been addressed.
 – Credit risk appetite has been refreshed to focus more on early warning indicators (EWIs) 
of customer stress and predictive performance of scorecards.
 – Test and learn strategies implemented in Vanquis with down-sampling of lower scoring customers 
to enable data gathering without generating significant, unquantifiable risk exposure.
 – Prompt adjustments incorporated into rebuilds of models to support greater confidence 
in booking larger volumes of business.
 –   Selective plans being developed to supplement existing data sources to enhance both 
credit and affordability risk, i.e. open banking. 
Provident Financial plc Annual Report and Financial Statements 2020
55
Strategic report 
 
 
 
 
 
 
Risk management and principal risks continued
P4  Strategy and governance
1
2
3
Risk description 
The risk of making poor 
strategic decisions related 
to acquisitions, products, 
distribution, etc. as a result 
of ineffective governance 
arrangements, processes 
and controls.
Mitigating activities and other considerations
 – Detailed business review undertaken within each division to rebase financial and operational 
plans as a result of the pandemic (under 1PFG strategy). 
 – Operational review of CCD in progress to realign activities with the changing regulatory 
environment, overseen by the Group Board. 
 – Scheme of Arrangement announced to cap potential liabilities in CCD back book. 
 – Board governance manual and Delegated Authorities Matrix (DAM) in place to provide framework 
for key decision making at all levels across the Group and divisions.
 – Executive director scorecards in place with reward incentives based on a combination 
of financial and non-financial measures.
 – Group risk appetite framework in place with agreed measures and thresholds approved 
by the Group Board.
 – Strategic and emerging risks reported to the GERC and GRC on any areas of concern.
 – Risk overlay completed annually by the Group CRO on behalf of the Remuneration 
Committee (RemCo) to provide recommendations on adjustments to variable reward 
where governance has failed.
 – Independent internal audit assurance provided on a risk assessed basis, with agile plan 
executed to reflect the pandemic. 
P5  Legal and regulatory 
2
Risk description 
The risk that the Group is 
exposed to financial loss, 
fines, censure or enforcement 
action due to failing to comply 
with regulations (including 
handbooks, codes of conduct, 
financial crime, etc.).
Mitigating activities and other considerations
 – The Group operates in a highly regulated environment and in a sector where its customers 
are more vulnerable and need careful management.
 – We remain mindful that the regulatory landscape is continually evolving and regularly 
assess our risks through horizon scanning and regulatory impact assessment. 
 – Any regulatory actions are managed and monitored closely to ensure these are delivered 
fully and within the spirit of any feedback received.
 – During the pandemic, the Group and divisions have ensured very close contact with the 
regulators keeping them apprised of our contingency plans, and how we are managing 
capital and liquidity and ensuring our customers continue to receive appropriate support. 
 – All regulatory interactions are recorded and tracked, with regular reporting through our executive 
and Board committees to ensure consistency and read across through a Group lens.
 – The Group engages with regulatory authorities and industry bodies on forthcoming regulatory 
changes, e.g. the Woolard Review and investigations, ensuring programmes are established 
to deliver new regulation and legislation.
 – Financial crime improvement programme largely completed in Vanquis, closing down 
previous control issues.
 – Further detail covering specific changes in our regulatory environment is included on page 62 
including the recent notification by the FCA of an investigation into affordability and sustainability 
of lending to customers in CCD (February 2020–February 2021).
Links to strategy
Risk rating after mitigation
1
Grow 
customer-centric 
businesses
2
Act responsibly 
and with 
integrity
3
Maintain a secure 
funding and capital 
structure
Minor
Moderate
Major
Critical
!
Change during the year
Covid-19 impact
Increased risk
Stable
Improving
Severe
Medium
Low
56
Provident Financial plc Annual Report and Financial Statements 2020
 
 
 
 
 
 
 
 
 
P6  Conduct
Risk description 
The risk of customer 
detriment due to poor design, 
distribution and execution of 
products and services or other 
activities which could lead to 
unfair customer outcomes 
or regulatory censure.
1
2
Mitigating activities and other considerations
 – Conduct risk appetite refreshed providing greater focus on outcome measures.
 – New conduct outcomes framework is being developed to provide improved monitoring 
of customer outcomes across all high-risk interactions including lending, forbearance, 
vulnerability and complaints.
 – New Group Responsible Lending Policy being developed providing overarching principles for 
all the divisions in response to the changing regulatory environment and sustainable lending.
 – Conduct policies and procedures in place at a divisional level to ensure appropriate controls 
and processes that deliver fair customer outcomes.
 – During the pandemic, we have ensured throughout that our customers continue to receive 
the service they need during these difficult times, and in particular the provision of payment 
deferrals in line with FCA guidance.
 – Establishment of Group complaints forum and reporting to ensure we are learning from 
complaints trends across the divisions, including any FOS referrals or upholds and actions 
of claims management companies. This has resulted in a number of strategic changes 
outlined in our emerging risks ‘Threats to our business model’ and ‘Responsible lending’. 
P7  People
Risk description 
The risk that the Group fails 
to provide an appropriate 
colleague and customer-
centric culture, supported by 
robust reward and wellbeing 
policies and processes; 
effective leadership to 
manage colleague resources; 
effective talent and succession 
management; and robust 
controls to ensure all 
colleague-related 
requirements are met. 
2
Mitigating activities and other considerations
 – Our people strategy continues to be refined with alignment of key HR processes across 
the Group including performance management.
 – Succession plans completed and in place for all executive and senior management.
 – Balanced scorecards introduced and aligned across the Group and divisions with clear 
frameworks and evaluation criteria established through RemCo for variable pay.
 – Led by Group HR and supported by the divisional HR teams, colleague guides have been 
developed to raise awareness and understanding, covering important safety and wellbeing 
measures that needed to be implemented through the pandemic.
 – A number of ongoing communications have and continue to be shared with colleagues at a 
Group and divisional level to keep them apprised of business changes to support wellbeing. 
 – We are currently formulating our Return to Work strategy which will define our future working 
arrangements incorporating the learnings from the pandemic including flexible working.
 – Full health and safety risk assessment completed of all our key work locations with mitigating 
actions completed. 
P8  Information security and data protection 
2
Risk description 
Sensitive data faces the 
threat of misappropriation 
or misuse. Failure to identify 
or prevent a major security-
related threat or attack, or 
react immediately and 
effectively, could adversely 
affect the trust of our current 
or future customers in the 
services we provide, our 
reputation and our 
operational or financial 
performance. 
Mitigating activities and other considerations
 – Consolidated Group Data Protection Policy, maturity framework and reporting developed 
and embedded.
 – Data Protection Office (DPO) reporting transferred to the Group Risk function to reinforce 
independence of office covering oversight arrangements.
 – New data protection software rolled out across the business to enhance operational 
control effectiveness.
 –   Group-wide internal assessment completed on information security mapping capabilities 
against the ISO 27001 framework.
 –   Based on the above, an action plan has been developed and will be agreed with the Group 
Board in May, with Internal Audit providing assurance over its implementation through 2021.
Provident Financial plc Annual Report and Financial Statements 2020
57
Strategic report 
 
 
 
 
 
 
 
 
 
 
 
Risk management and principal risks continued
P9  Operational
Risk description 
The risk of loss resulting from 
inadequate or failed internal 
processes, people and systems 
or from external events. 
Operational risk more broadly 
covers a wide range of different 
categories including specific 
event risk, fraud, IT/systems risk, 
business continuity, AML, etc.
2
Mitigating activities and other considerations
 – The three lines of defence model throughout the Group ensures there are clear lines of 
accountability between management which owns the risks, oversight by the Risk function 
and independent assurance provided by Internal Audit.
 – Group business continuity plan invoked in response to the pandemic.
 – New operating arrangements in place including home working for non-essential workers, 
and deployment of new technology to serve our customers and support colleague collaboration.
 – Full operating assessment completed covering home working to ensure key controls around 
information security, data protection and colleague health and safety meet policy requirements.
 – Risk harmonisation programme launched to build out single enterprise risk management 
framework including control self-assessment, consolidated risk policy taxonomy and 
risk reporting.
 – Vanquis Control Enhancement Programme completed with attestation provided to the PRA 
on risk maturity and control effectiveness. 
 –   Central transformation and programme management capabilities being developed 
alongside investment prioritisation criteria. 
P10  Model
Risk description 
The risk of financial losses 
where models fail to perform 
as expected due to poor 
governance (including design 
and operation).
2
Mitigating activities and other considerations
 – Group Head of Model Risk recruited with resourcing plan in place to build out team.
 – New Group model risk management framework developed including Model Risk Policy.
 – Model inventory compiled with materiality thresholds in place to drive prioritised 
independent model validation plan.
 – Critical IFRS 9 models externally validated within Vanquis and Moneybarn.
 – Group model risk forum established to drive standardised approach to model development 
including minimum control standards.
Links to strategy
Risk rating after mitigation
1
Grow 
customer-centric 
businesses
2
Act responsibly 
and with 
integrity
3
Maintain a secure 
funding and capital 
structure
Minor
Moderate
Major
Critical
!
Change during the year
Covid-19 impact
Increased risk
Stable
Improving
Severe
Medium
Low
58
Provident Financial plc Annual Report and Financial Statements 2020
 
 
 
 
 
 
 
 
Strategic and emerging risks
Strategic and emerging risks are risks whose impacts are uncertain. However, over 
a longer period of time they could affect the Group’s overall strategy and cause the 
same impact as principal risks. Strategic and emerging risks are reviewed and 
monitored on a regular basis by the GERC and GRC. 
E1  Threats to our business model
!  
Risk description 
There is a risk that the 
non-standard credit sector 
in which we operate will 
continue to face considerable 
macroeconomic, Covid-19, 
regulatory and political 
headwinds resulting in 
material threats to our 
business model.
Mitigating activities and other considerations
 –   There are a number of strategic initiatives across the Group to reshape our business model 
reflecting the changing regulatory environment and associated impacts on our customer 
propositions, revenue and costs.
 –   Within CCD we have chosen to exit the home credit business in the UK and ROI, and 
are implementing a robust operational strategy to optimise collection performance 
of existing lending.
 –   In parallel, we are developing our market and product propositions in CCD and Vanquis to 
better serve the evolving needs of our customer base. This includes new loan products in 
both CCD and Vanquis which will make greater use of our digital capabilities, while ensuring 
effective customer touch points in managing the suitability, affordability and sustainability 
of our lending.
 –   Through our 1PFG model, we are reviewing our existing functional and operational structures 
across the divisions to seek ways to drive alignment and where appropriate consolidating 
structures to improve efficiency and harness the scale of the Group.
 –   Together these initiatives are providing the foundations for our future business model. 
These changes will be supported through the refresh of our risk management framework 
as well as significant enhancements including building our transformation and programme 
management capabilities. 
Links to Blueprint
Risk rating after mitigation
Customer 
progression
Human 
experiences
Head AND 
heart decisions
Fighting 
fit
Minor
Moderate
Major
Critical
!
Change during the year
Covid-19 impact
Increased risk
Stable
Improving
Severe
Medium
Low
Provident Financial plc Annual Report and Financial Statements 2020
59
Strategic report 
 
 
 
 
Risk management and principal risks continued
E2  Responsible lending 
Risk description 
There is a risk that the Group 
will be susceptible to claims 
of irresponsible lending as 
a result of past business 
practices, leading to 
widespread remedial 
activities as well as a 
significant increase in 
the level of complaints 
from CMCs.
Mitigating activities and other considerations
 –   The Group and divisions have worked continuously with the FCA and FOS to seek alignment on 
interpretation of CONC rules and their application to our current and historical lending business.
 –   We have made a number of changes to our lending processes in response to new regulatory 
guidance, further enhancing the robustness of customer creditworthiness assessments, e.g. 
repeat lending.
 –   Within CCD we have established a model office which provides clear triggers where customer 
complaints may warrant specific investigation and redress. This approach is being leveraged 
in our other divisions as appropriate.
 –   We have recently announced plans for a Scheme of Arrangement within CCD which caps 
future liabilities around past lending to £65m (including costs). Under the scheme, customers 
who have complaints under the agreed scheme rules may be entitled to redress.
 –   We have established a Group complaints forum chaired by the Group CRO to share insights 
and learn about any emerging trends related to irresponsible lending across the divisions.
 –   Group responsible lending forum established to assess any future proposed changes 
to lending policies and rules in response to regulatory guidance and FOS adjudications. 
 –   Customer outcomes framework being developed to provide assurance over lending 
decisions at various stages of the customer journey.
E3  Pandemic (Covid-19)
Risk description 
There is a risk that the 
pandemic (Covid-19) will have 
a long-term impact on our 
future business performance 
and prospects.
Mitigating activities and other considerations
 – Pandemic contingency plan instigated across the Group and divisions, which has stabilised 
the business. 
 – New value creation plans (1PFG) have been developed for each of the divisions which set out 
the future strategic options as we face into the ‘new world’. 
 – Enhanced risk assessment and audit reviews conducted over key processes to ensure 
controls continue to operate effectively during our recovery phase. 
 – Payment holiday strategies have been developed and rolled out to our most vulnerable 
customers in line with regulatory guidance. 
 – Return to Work (RTW) risk assessments have been completed for each of our main sites, 
home workers and agents in line with government guidance and existing 
work arrangements. 
 – Numerous other actions are in place which are captured and monitored as part of individual 
business plans and remediation efforts, e.g. tightening of credit criteria for new business. 
Links to Blueprint
Risk rating after mitigation
Customer 
progression
Human 
experiences
Head AND 
heart decisions
Fighting 
fit
Minor
Moderate
Major
Critical
!
Change during the year
Covid-19 impact
Increased risk
Stable
Improving
Severe
Medium
Low
60
Provident Financial plc Annual Report and Financial Statements 2020
 
 
 
 
 
 
 
 
 
 
 
E4  Challenge to agent self-employed status
Risk description 
The Group has been, and may 
continue to be, subject to 
claims brought against it by 
either former agents or tax 
authorities challenging the 
historical employment status 
of the Group’s home credit 
agents in the UK and the 
employment status of agents 
in the Republic of Ireland (ROI). 
Were the Group to be 
unsuccessful in defending 
such claims, it may be 
required to make payments 
to agents and pay additional 
taxes, in particular National 
Insurance contributions, to 
the relevant authorities. 
Mitigating activities and other considerations
 –    In July 2017, the Group changed the operating model of its home credit business in the UK 
from a self-employed agent model to an employed workforce so as to take direct control 
of all aspects of the customer relationship. In the Republic of Ireland the Group continues 
to operate a self-employed agent operating model.
 –    Policies and procedures were in place in the UK up to the transition to the new operating 
model in 2017 and continue to be in place in the Republic of Ireland to ensure that the 
relationship between the business and the agents it engages is such that self-employed 
status is maintained. Compliance with policies was also routinely evidenced and tested.
 –   To date the Group has successfully defended claims and challenges against the 
employment status of its home credit agents, although there is no guarantee that this will 
also be the case with future claims and challenges.
 –   It is understood from discussions with HMRC that they have commenced an industry-wide 
review of the self-employed status of agents in the UK.
 –   The Group’s discussions with HMRC, which are focusing on the period from when the FCA took over 
responsibility for the regulation of consumer credit in April 2014 to the change of operating model 
in July 2017, remain in the initial fact finding stages. The Group is working positively and collaboratively 
with HMRC and it is expected that the review could continue for at least another year. 
 –   HMRC has raised protective assessments which have been appealed but these are purely 
a procedural matter to ensure that, in the event the review concludes that taxes are payable, 
HMRC can recover such amounts in respect of the oldest year that would otherwise drop out 
due to the lapse of statutory time limits.
 –   The Group has worked with HMRC over many years to manage employment status risk and it 
remains confident based on advice received that agents were self-employed as a matter of law 
throughout their engagement by the home credit business.
E5  Risk culture and governance
Risk description 
There is a risk that our 
culture and supporting risk 
governance arrangements 
(risk frameworks, reporting 
and structures) inhibit 
effective risk oversight 
leading to poor risk practices 
and control failures across 
the Group.
Mitigating activities and other considerations
 –   A new Group Executive Risk Committee (GERC) has been established from January 2020 
which is providing more focused discussions on the major risks we face as an organisation. 
 –   Led by the Group CRO, we have started our risk harmonisation programme. A detailed 
approach has been developed with the delivery plan in progress with regular updates 
on progress provided to the GERC and GRC. 
 –   A refreshed Group risk appetite was approved by the Group ExCo and GRC in October 2020 
reflecting the impact of Covid-19 and our 1PFG ‘value creation plans’. 
 –   Specifically, within Vanquis Bank, the Risk Enhancement Programme is driving a number of 
improvements in control design and operating effectiveness with an attestation provided 
to the PRA at the end of 2020. 
 –   The Group Blueprint launched in 2019 is now being embedded to reflect the new customer culture. 
E6  Return to Work strategy
Risk description 
There is a risk that the Group 
and its divisions are subject 
to significant people risk as a 
result of a prolonged period 
of working remotely. 
Mitigating activities and other considerations
 –   A preliminary analysis has been completed of a future model which supports 
increased remote working. 
 –   While this has flagged some potential risks, e.g. productivity, mental wellbeing and 
the home working environment, the overall benefits significantly outweigh these 
and have been benchmarked against other similar organisations.
 –   Based on the analysis, the Group Executive has provided a mandate to mobilise a 
‘Future of Work’ programme which will shape the Return to Work strategy. This covers 
a number of important areas including people and culture, IT enablement, health 
and safety and operating environment.
 –   Any changes will be implemented on a transitional basis over the next 12 months. 
Work on our longer-term property strategy is ongoing. 
Provident Financial plc Annual Report and Financial Statements 2020
61
Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Relations with regulators
As a Group, building and maintaining strong and proactive 
relationships with our regulators is extremely important.  
It influences our strategic thinking as well as enabling us to  
plan for regulatory change with greater certainty and confidence.
Over the last 12 months, we have continued to strengthen 
these relationships, which has had added significance given 
the pandemic and resultant increased regulatory focus on our 
capital, funding and customers. In addition, while the Group 
is not a regulated entity in its own right, as we seek closer 
integration of the businesses it is paramount that our 
regulatory interactions are effectively coordinated and managed.
assessment has identified eight of these recommendation 
as being particularly relevant. These include, but are not 
limited to, whether credit builder products in the market 
are effective, alternatives to high-cost credit, the overall 
approach to forbearance in the market, further review 
of relending and a more holistic approach to customer 
outcomes through regulatory reform. 
Key regulatory developments
 – As a result of historical regulatory infractions, in May 2018 the 
Group and divisions were placed on the FCA regulatory watchlist. 
The majority of these actions have now been completed 
with the FCA formally confirming on 11 December 2020 that 
Vanquis has now been removed, and we are expecting the 
same outcome with Moneybarn in 2021. 
 – On 2 March 2021, CCD was notified by the FCA enforcement 
team that it will be starting an investigation into the 
affordability and sustainability of lending to customers, as 
well as the application of a FOS decision into the complaint 
handling process in the period between 26 February 2020 
and 11 February 2021. While this is still at a very preliminary 
stage of investigation, a programme has been initiated to 
coordinate any additional requests from the FCA. 
 – During the pandemic, the FCA issued specific guidance and 
rules covering payment deferrals with the aim of protecting 
those customers who were experiencing financial difficulty. 
Each of the divisions responded promptly and effectively to 
the guidance with this incorporated into existing forbearance 
strategies. At its peak, the number of customers impacted 
equated to 3.5% (£90m) of the Vanquis Book and 26% (£140m) 
within Moneybarn. Given the short-term nature of CCD’s 
lending and natural inbuilt forbearance the overall impact 
was minimal.
 – As part of the pandemic guidance (March 2020), the FCA 
mandated that firms push back certain aspects of the 
persistent debt rules until the end of October 2020. In 
addition, and more recently (September 2020), Vanquis 
has been reviewing its PD36 solutions with FCA engagement. 
The FCA has now confirmed that they are supportive of the 
approach being adopted within Vanquis.
 – On 6 August 2020, the FCA issued their report findings 
covering relending by firms in the high-cost lender portfolio. 
This has potential widespread implications for PFG which we 
are considering as part of revisions to our business models 
including lending policies. This will further reinforce our 
customer creditworthiness assessments to ensure all 
lending remains affordable, suitable and sustainable. 
 – On 2 February 2021, the FCA issued the ‘Woolard Review’ 
assessing change and innovation in the unsecured credit 
card market. There are 26 recommendations made by the 
FCA within the report which are also being considered at 
an industry level and within PFG. Amongst these, our initial 
 – On 23 February 2021, the FCA published its finalised guidance 
(FG21/1) for firms on the fair treatment of vulnerable customers. 
This builds on two previous consultations issued by the FCA. 
The Group has detailed plans in place to assess its overall 
impact and ensure our plans adequately address any 
required policy changes. These include a consolidated 
Group Vulnerability Policy, gap analysis against the new 
guidance, improved monitoring and reporting of customer 
outcomes. This is germane to PFG given the sector in which 
we operate and the high concentration of customers who 
possess vulnerable characteristics.
 – On 4 May 2021, HMRC introduced the Debt Respite Scheme 
(Breathing Space) which gives customers in problem debt 
the right to legal protections from their creditors. The Group 
has implemented its plans to take into account the new 
requirements. In addition, we are currently updating our 
forbearance and collections/recoveries policies so that 
these take into consideration the wider regulatory changes 
around forbearance in helping customers who are in 
financial difficulty.
 – The PRA has recently set out a number of rules to implement 
the remaining elements of the Capital Requirements Directive 
(CRD V). This covers clarifying the application of supervisory 
requirements and guidance under Pillar 2, adjusting 
requirements applied to remuneration policies, requiring 
the establishment of intermediate parent undertakings and 
updating the governance requirements applied to firms. 
 – Within Vanquis, we have recently submitted an attestation 
to the PRA through the ‘Risk Enhancement Programme.’ 
This forms part of our existing commitments to the PRA 
demonstrating the improvements made to our risk culture 
and governance, as well as the efficacy of the control 
environment through a detailed assessment of first line 
controls. The attestation was provided by the Chair of the 
Vanquis Risk Committee and sponsored by the divisional 
Chief Risk Officer. Further enhancements are planned 
throughout 2021.
 – Vanquis has implemented the majority of the required 
changes under the Payment Services Directive (PSD2). 
This has far-reaching industry impacts both to support 
integration of payment services and improve competition 
by encouraging and supporting innovation, e.g. open 
banking. For Vanquis, the most important activities initially 
are to protect customers from fraud through safer and more 
secure payments (Strong Customer Authentication).
62
Provident Financial plc Annual Report and Financial Statements 2020
Viability statement
Group viability 
statement
In accordance with the 2018 FRC Corporate Governance Code, 
the directors confirm that they have a reasonable expectation 
that the Group will continue to operate and meet its liabilities, 
as they fall due, for the viability period, deemed to be the next 
three years.
The Group’s business model focuses on relatively short-term 
lending to consumers and operates conservative underwriting. 
Moneybarn typically issues four-year loans, while the average 
time a Vanquis Bank credit card customer remains with the 
business is around five years. The plan, however, which forms 
the basis of this statement, is three years in length. The plan 
makes certain assumptions about the regulatory environment, 
future economic conditions, new strategies, products, the 
acceptable performance of the Group’s divisions, the ability 
to fund growth and the sustainability of the business models.
The Board’s going concern assumption in preparing the 
financial statements and conclusion that the Group remains 
viable is made following approval of the three-year plan 
in May 2021. The plan is built on a divisional basis using a 
bottom-up model, and incorporates the latest estimate for 
peak unemployment and retains sufficient regulatory capital 
and liquidity throughout the going concern period without the 
requirement for market access. 
The directors’ assessment has been made with reference to 
the Group’s current financial position and prospects outlined 
within the Strategic Report, combined with the factors that are 
likely to affect the Group’s future performance and development. 
The Group’s principal and emerging risks are included on 
pages 53 to 61. Specific focus was placed over capital risk 
as well as liquidity and funding risk. 
The Covid-19 outbreak and its continued effects have led to a 
weakening in UK unemployment, and there remains the risk of 
more adverse economic scenarios given its ongoing impact. 
To minimise the short-term impact of the macroeconomic 
uncertainty in regulatory capital, the Group makes full use of 
PRA transitional arrangements announced in 2020 in respect 
of the increased Covid-19 provisions recognised. To address 
the liquidity and funding risk, the three-year plan includes no 
external capital debt raising requirement for the going concern 
period. As such, the reforecast has been very prudently 
constructed such that capital and liquidity preservation 
are foremost in the Group’s planning considerations.
The Group experienced lower lending in 2020 as a result of 
Covid-19, combined with a significant increase in claims of 
alleged irresponsible lending claims in CCD, largely through 
CMC activity. The industry dynamics have changed the operating 
environment materially for CCD during the second half of 2020. 
When combined with the impact of Covid-19 on its profitability, 
customer complaints can no longer be treated as part of 
operating costs. As a result, the Group has decided to pursue 
a Scheme of Arrangement, in relation to potential redress 
claims arising from customer creditworthiness complaints 
based on historical lending in CCD prior to 17 December 2020. 
The Group will fund legitimate claims out of existing capital 
resources. The proposed Scheme is considered by the PFG 
Board to be the fairest compromise that can be offered for 
CCD customers and if the Scheme is not sanctioned, it is likely 
that CCD will be placed into administration or liquidation. 
As part of the three-year assessment of viability, the plan has 
been stress tested to reflect a severe level of UK unemployment 
of 12%, broadly consistent with the Group’s severe IFRS 9 scenario 
and the PRA’s 2021 Solvency Stress Test. The plan has then been 
further stressed to the point of non-viability after reflecting 
management actions. The viability assessment concluded that 
the Group viability only comes into question under unprecedented 
macroeconomic conditions (20% unemployment).
As a PRA-regulated bank, which is a subsidiary of Provident 
Financial plc, Vanquis Bank is required to produce a Recovery 
and Resolution Plan (RRP) covering the bank and the wider Group. 
The RRP outlines how Vanquis Bank and the Group would regain 
viability under severe financial pressure (the recovery plan) 
and failing a successful recovery, the steps the PRA could 
take to resolve the situation (the resolution plan). The process 
of producing the RRP involves considering, assessing and 
documenting the options available to Vanquis Bank and the 
Group in a severe stress situation. This not only improves the 
understanding of the sources and impact of risks to viability, 
but it also enables the recovery options to be mobilised 
quickly and effectively, should they ever be required.
The RRP is an integral element of the overarching prudential 
risk management framework incorporating the ILAAP and 
ICAAP, and is produced at least annually. The ILAAP is designed 
to ensure the bank meets the overall liquidity adequacy rule 
and further requirements of CRD IV, whilst the ICAAP outlines 
the process to ensure that Vanquis Bank and the Group 
maintain adequate capital resources at all times. In the event 
that the Group suffers a severe stress, then the Group could be 
materially adversely affected, for example due to a breach of 
a financial covenant under its debt facilities or a breach of a 
regulatory requirement. In such a scenario, there is a risk that 
its creditors could initiate insolvency proceedings against 
the Group and/or the PRA and the FCA could exercise their 
wide-ranging powers over the Group and/or Vanquis Bank.
As part of the exercise, it is assumed that the Group’s non-bank 
divisions could be subjected to a controlled run-off with no, or 
limited, further lending, allowing the Group to meet contractual 
maturities as they fall due, in the absence of dividend payments.
The review of the three-year plan is underpinned by the regular 
Board briefings provided by the Group and divisional management 
and discussion of any new strategies undertaken by the Board 
in its normal course of business. These reviews consider both 
the market opportunity and the associated risks, principally 
conduct, operational and credit risks. These risks are 
considered within the Board’s risk appetite framework.
The directors also considered it appropriate to prepare the 
financial statements on the going concern basis, as set out 
on page 147 and page 178.
Provident Financial plc Annual Report and Financial Statements 2020
63
Strategic reportFinancial review
We are...
building a more sustainable 
business
Financial model 
To support the delivery of the Group’s Purpose, the Group 
invests in customer-centric, sustainable businesses which 
allow a secure funding and capital structure to be maintained. 
At the Capital Markets Day in November 2019, the Group’s 
medium-term targets were communicated as:
 – customer receivables growth of between 5 and 10% 
per annum over the next five years;
 – ROE of between 20 and 25%; and
 – a cost income ratio of 38%.
These targets were considered to be a sustainable level 
of return for the Group, balancing the estimated impact of 
known regulatory changes whilst delivering positive customer 
outcomes. Management is still focused on delivering these 
targets. However, following the changes announced to the 
Consumer Credit Division, combined with the impact of 
Covid-19 on the Group’s financial position and the pending 
economic uncertainty, the timing of delivery has been delayed. 
Income statement
Revenue
Funding costs
Net interest margin
Impairment
Risk-adjusted net interest margin
Costs
2020
£m 
2019
(restated)
£m 
807.8
(71.5)
996.1
(72.0)
736.3
924.1
(360.1)
(344.5)
376.2
579.6
(423.3)
(426.8)
  Adjusted (loss)/profit before tax
(47.1)
152.8
Tax charge/(credit)
19.1
(41.0)
Adjusted (loss)/profit after tax
(28.0)
111.8
Adjusted (loss)/profit before tax
Amortisation of acquisition intangibles
Exceptional items
Statutory (loss)/profit before tax
Tax credit/(charge) 
(47.1)
(7.5)
(58.9)
(113.5)
30.1
152.8
(7.5)
(26.3)
119.0
(42.6)
Adjusted (loss)/profit after tax
(83.4)
76.4
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
I am pleased to present my first 
Financial Review after becoming 
the Chief Finance Officer in April 2020. 
Covid-19 has significantly impacted 
the Group, as has been the case for 
many companies. Significant actions 
have needed to be taken in the year 
to create a more sustainable Group. 
I’m aware of the challenges the Group 
continues to face as it enters a period 
of economic uncertainty. However, 
I feel we have ensured the Group 
is well prepared to continue 
to deliver on its strategy.
Neeraj Kapur
Chief Finance Officer
64
Provident Financial plc Annual Report and Financial Statements 2020
Trading performance
Detailed analysis of the trading results of the Group’s three 
operating divisions can be found on page 40 for Vanquis Bank, 
43 for Moneybarn and 46 for CCD.
Loss before tax
As a result of credit lent reducing by £600m in the year, 
average receivables reduced by 11.5% (£251.1m). The resulting 
18.9% (£188.3m) reduction in revenue led to the Group adjusted 
loss before tax of £47.1m (2019: (restated) profit before tax 
of £152.8m). 
An exceptional cost of £58.9m was recognised in 2020 
as a result of: 
 – exceptional complaints provision and associated costs 
in CCD (£65m);
 – restructuring costs in CCD (£2.0m);
 – the costs in respect of the intermediate holding company 
(£1.4m); and
 – pension GMP equalisation costs (£0.7m); offset by 
 – the release of provisions following completion of the ROP 
refund programme (£8.3m); combined with 
 – a funding credit following the £75m tender of the senior 
bonds in August (£1.9m).
This compares to an exceptional cost in 2019 of £26.3m as a 
result of: (i) bid defence costs following NSF’s unsolicited offer 
for the Group (£23.8m); and (ii) restructuring costs (£19.3m); 
offset by (iii) a release of Vanquis Bank provisions following 
completion of the ROP refund programme (£14.2m); and 
(iv) a release of the Moneybarn FCA provision (£2.6m).
Loss per share (LPS)
The £188.3m reduction in revenue as a result of the contraction 
in receivables combined with exceptional costs increasing by 
£32.6m in 2020 largely due to the £65.0m CCD exceptional 
complaints costs has resulted in a £232.5m reduction of statutory 
profit to a statutory loss before tax of £113.5m (2019: (restated) 
profit before tax of £119.0m).
As a result, earnings per share reduced from 29.9p per share 
(restated) in 2019 to a loss per share of 32.9p in 2020. The 
adjusted earnings per share reduced from 44.1p per share 
(restated) in 2019 to a loss per share of 11.0p in 2020.
Gross revenue margin
Revenue represents interest and fee income and is made up 
of interest income, charged on loans and credit cards across 
the Group, and fee income, charged primarily by Vanquis Bank 
on credit cards. 
Revenue was £807.8m in 2020, reduced by 18.9% on 2019 
(2019: (restated) £996.1m), which exceeds the 11.5% reduction in 
average receivables from £2,184.1m in 2019 to £1,933.0m in 2020 
due to the significant reduction in the higher yielding higher risk 
Vanquis Bank and CCD receivables throughout the year, 
compared to the steady increase in the lower yielding lower 
risk Moneybarn receivables. 
The revenue yield reduced from 45.6% in 2019 to 41.8% in 2020, 
which reflects the reduction in the higher risk Vanquis Bank and 
CCD revenue yields. The Vanquis Bank revenue yield reduced 
from 39.8% to 39.0% as lower fees have been recognised following 
a reduction in ROP, default and over-limit fee income. In CCD, 
the revenue yield has reduced from 119.5% in 2019 to 115.9% in 
2020 due to the shift in the receivables mix to the lower yielding 
home credit book following the decision to pause lending 
of the higher yielding Satsuma loans in February 2020.
Funding costs
Funding costs are made up of the retail deposits in Vanquis 
Bank, combined with non-bank group funding through bonds 
and bank borrowings. From February 2020, the Moneybarn 
customer receivables were also securitised. 
The funding cost reduced from £72.0m in 2019 to £71.5m in 2020, 
a decrease of 0.7% despite the 11.5% reduction in average customer 
receivables. This reflects the impact of holding an c.£800m 
buffer due to Covid. 
In Vanquis Bank, the funding rate reduced from 2.2% in 2019 to 
2.8% in 2020 with the average new deposit rate reducing from 
2.5% to 1.7% year on year. The increased cost reflects significant 
liquidity raised at the onset of Covid-19 and the excess liquidity 
of c.£650m over ILR carried through the last three-quarters of 
the year which increased funding costs by c.£5m.
In the non-bank group, increased borrowings were taken to 
hold £200m of cash on deposit through Q2’20 until the impact 
of Covid-19 was better understood. This was offset by £110m of 
dividends being received from Vanquis Bank. This increased 
the average funding rate from 4.2% in the first quarter to 5.8% 
in Q2. The overall non-banking group funding rate reduced 
from 5.5% in 2019 to 5.3% in 2020. 
Provident Financial plc Annual Report and Financial Statements 2020
65
Strategic reportFinancial review continued
Regulatory capital CET1
(%)
Cost:income ratio
(%)
Group RORE
(%)
Group receivables
(£bn)
31.6%
34.2%
42.8%
52.4%
20.0%
(5.2%)
£2.2bn
(+0.4%)
£1.8bn 
(-18.2%)
19
20
19
20
19
20
19
20
Years
Years
Years
Years
Returns
Investing in capital generative businesses remains central 
to the Group’s business model. The Group now calculates 
returns based on Return on Required equity and Return 
on tangible equity:
 – Return on Required equity (RORE) - Profit after tax, prior to 
the amortisation of acquisition intangibles and exceptional 
items, divided by average required equity. Average required 
equity is stated on a risk-weighted basis in line with PRA 
reporting requirements. The Group’s target is to deliver 
an RORE of between 20% and 25%.
The Group’s adjusted RORE has reduced from 20.0% (restated) 
in 2019 to a negative return of 5.2% in 2020. The average required 
equity has reduced by £22.5m year on year. The reduction in 
RORE reflects the increased losses sustained in the year as 
a result of the reduced customer receivables and the 
exceptional costs recognised. 
 – Return on tangible equity (ROTE) - Profit after tax, prior to 
the amortisation of acquisition intangibles and exceptional 
items, divided by average tangible equity. Average tangible 
equity reflects average equity over the period less 
intangible assets and goodwill. 
Consistent with the reduction in RORE, the Group’s ROTE has 
reduced from 18.7% (restated) in 2019 to a negative return of 
4.9% in 2020. The average tangible equity has reduced by 
25.7% year on year.
Dividend policy
The Board has not proposed a dividend in respect of 2020 due 
to the losses sustained in the year and whilst the economic 
outlook remains uncertain. Any future dividend policy will 
take into account regulatory capital requirements, levels 
of sustainable receivables growth and the resultant IFRS 9 
charges. The Board is focused on the resumption of 
sustainable dividends.
Net Interest Margin (NIM)
The Group’s NIM reduced by 4.2% from 42.3% in 2019 to 38.1% 
in 2020, reflecting the lower levels of fees being charged to 
Vanquis Bank customers and the reducing proportion of the 
Satsuma customer receivables combined with a higher 
funding rate as a result of carrying surplus liquidity. 
Impairment rate
The Group’s impairment rate has increased from 15.8% to 18.6% 
in the year primarily due to a 5.8% increase in the Vanquis Bank 
impairment rate and a 3.2% increase in the Moneybarn rate offset 
by a 10.3% reduction in the CCD rate as a result of the contraction 
in the receivables book. The Group rate increased significantly 
from 15.8% at December 2019 to 19.5% at June 2020 as the levels 
of payment holidays increased to 7.2% of Group receivables 
during the first half, and the macroeconomic outlook deteriorated 
from a peak unemployment of 5% assumed in March to a 
peak of 8% assumed at the end of H1’20. 
In H2’20, the impairment rate moderated from 19.5% at June 2020 
to 18.6% at December 2020 as payment holidays decreased to 1.6% 
of Group receivables during the second half. The macroeconomic 
outlook unemployment peak was delayed from H2’20 to Q2’21 
with the peak reducing marginally from 8.0% to 7.9%. Additional 
impairment provisions were also recognised in H2’20 as a result 
of additional impairment provisions in response to Persistent 
Debt requirements in Vanquis Bank as the effective date of 
implementation was delayed from March to October 2020.
Risk-adjusted NIM
The risk-adjusted NIM has reduced from 26.5% in 2019 to 19.5% 
in 2020 as a result of the 4.2% lower NIM from lower fees charged 
combined with a 2.8% higher impairment rate being recognised 
as a result of the higher payment holidays and deterioration 
in the macroeconomy.
Cost:income ratio 
The cost:income ratio has increased 9.6% in the year from 
42.8% to 52.4% as a result of the £188.3m (18.9%) reduction in 
revenue reflecting the 11.5% reduction in average receivables 
compared to the 0.8% reduction in costs. The cost base has 
not reduced in line with receivables as the operating cost 
base in CCD is largely fixed; costs have also been inflated by 
the rising cost of customer complaints, the increased operating 
costs in Moneybarn as the business builds scale for growth, 
and only a marginal reduction in the Vanquis Bank cost base 
as the reduction in receivables is expected to be temporary 
in nature. 
66
Provident Financial plc Annual Report and Financial Statements 2020
Tax
The tax credit for 2020 represents an effective tax rate of 26.5% 
(2019 (restated): 35.7%) on statutory losses before tax which 
results in a tax credit of £30.1m being recognised in the year 
(2019 (restated): charge of £42.6m) which principally reflects:
 – the mainstream corporation tax rate of 19.0% on Group profit 
before tax and the 8.0% bank corporation tax surcharge on 
Vanquis Bank’s profits in excess of £25m (credit of £19.0m); 
 – the impact of the change in UK tax rate following the reduction 
in the mainstream corporation tax rate to 17%, previously 
enacted, being cancelled in 2020. The corporation tax rate 
has therefore remained at 19% for 2020 (credit of £3.5m); and
 – a credit in respect of prior years which primarily reflects the 
benefit of claiming deductions for the costs incurred in 2019 
in respect of the NSF bid defence, for which no tax deduction 
was assumed in the prior year, along with a release of part 
of the provision for uncertain tax liabilities net of other prior 
year adjustments (credit of £7.5m).
Summarised balance sheet
2020
£m
2019
(restated) 
£m
Assets
Cash and balances at central banks
919.7
353.6
Amounts receivable from customers
 1,799.8 
 2,197.7 
79.7
116.5
162.4
78.0
115.3
163.3
 3,078.1 
 2,907.8 
Pension asset
Goodwill and other intangibles
Other assets
Liabilities
Retail deposits
Bank and other borrowings
Trade and other payables
Other liabilities
Cash and balances held at central banks
Cash and balances held at central banks has increased 
by 160% in 2020 from £353.6m to £919.7m, which reflects the 
increase in liquidity resources taken in response to Covid-19, 
and has been in significant surplus to minimum PRA requirements 
throughout 2020. Of the £919.7m, £833.3m is held by Vanquis 
Bank in its liquid assets buffer, including other liquid resources, 
solely in a Bank of England Reserve Account.
Amounts receivable from customers
 – Group amounts receivable from customers reduced by 
£397.9m (18.1%) in the year from £2,199.6m in 2019 to £1,799.8m 
in 2020. The reduction was as a result of the 20% reduction 
in lending year on year due to Covid-19 causing a tightening 
of underwriting. 
 – Vanquis Bank receivables reduced by 25.1% to £1,094.3m 
(2019: £1,461.5m) as a result of significant impairment 
provisions due to payment holidays, the deteriorating 
macroeconomic outlook and additional impairment 
provisions in response to Persistent Debt requirements 
(PD36), combined with lower customer spending, a reduced 
CLI programme and lower new customer acquisitions.
 – Moneybarn receivables continued to show growth and 
increased by 15.8% to £566.6m (2019 (restated): £489.1m) 
largely as a result of customers, many of which are key 
workers, being reluctant to travel on public transport.
 – CCD receivables reduced by 44.2% to £138.9m (2019: £249.0m). 
The home credit receivable reduced by £70.6m due to 
significantly lower issue volumes following limitations of 
lending in the home. The Satsuma receivable reduced by 
91% (£39.5m) following the cessation of lending from Q2’20.
The Group’s coverage ratio increased in H1’20 from 28.7% to 
34.0% reflecting the significant increase in credit risk across all 
divisions on the onset of Covid-19. 
 1,683.2 
 1,345.2 
 520.0 
 64.9 
 162.3 
 618.3 
 89.3 
 125.7 
 2,430.4 
 2,178.5 
The Group’s coverage ratio continued to increase in H2’20 
from 34.0% to 35.0% reflecting the deterioration in unemployment 
combined with ongoing payment holidays and the impact of 
PD36 in Vanquis Bank. This was offset by CCD where customer 
provisions are based on the last 12 weeks of repayment 
performance which improved, thus reducing the CCD 
coverage ratio in H2’20. 
Assets increased by 5.9% to £3,078.1m. This was driven by the 
160.1% growth in the liquid assets offset by an 18.1% reduction 
in amounts receivable from customers. 
Liabilities increased by 11.6% to £2,430.4m. Deposits from 
customers increased by 25.1% offset by non-bank group 
funding reducing by 15.9%, the latter due to the reduction in 
the CCD amounts receivable from customers, offset by growth 
in Moneybarn amounts receivable from customers. 
Coverage ratios
Vanquis
Moneybarn
Consumer Credit Division
Group
72%
69%
58%
30%
27%
23%
21% 23%
16%
34% 35%
29%
H2’19
H1’20 H2’20
H2’19 H1’20 H2’20
H2’19 H1’20 H2’20
H2’19 H1’20 H2’20
Provident Financial plc Annual Report and Financial Statements 2020
67
Strategic reportFinancial review continued
Restatement of prior period results – Moneybarn 
IFRS 9 definition of Point of Default
Following the scheduled review of the Moneybarn IFRS 9 model 
in late 2020, it was determined that the previous definition of 
default of ‘termination of the vehicle contract’ did not meet 
the requirements of IFRS 9. Loans in IFRS 9 stage 2 were identified 
to have been greater than 90 days past due, despite it being 
inappropriate to rebut the 90-day backstop presumption 
included within IFRS 9. The change in the point of default from 
termination to three missed payments (90 days) has resulted 
in higher impairment charges being recognised in current 
and prior periods. 
The change in definition of default has not affected the 30 days 
past due trigger for receivables moving to IFRS 9 stage 2. It does, 
however, impact the point at which receivables should have 
moved to IFRS 9 stage 3. As revenue is calculated based on 
the net receivable in IFRS 9 stage 3, the change in the point of 
default has resulted in lower revenue as more accounts are 
considered defaulted. This does not impact profit before tax 
as it is offset by an equivalent decrease in impairment charges.
Management has concluded that this is a prior period error 
and has therefore retrospectively restated results. In the 2020 
financial statements, the 2019 consolidated income statement, 
consolidated statement of comprehensive income, balance 
sheet and statement of changes in shareholders’ equity have 
all been restated. An opening balance sheet as at 1 January 
2019 has also been presented.
The prior year restatement has resulted in a decrease in 
receivables of £3.2m and an adjustment to retained earnings 
of £3.2m at 1 January 2019. The 2019 profit before tax decreased 
by £9.8m, comprising an increase in impairment of £7.6m and 
a reduction in revenue of £2.2m. Receivables at 31 December 
2019 reduced by £13.0m.
Retail deposits
Retail deposits have increased by £338.0m in the year from 
£1,345.2m at 31 December 2019 to £1,683.2m at 31 December 2020. 
This reflects a £512m increase in liquid assets in response 
to Covid-19. 
Bank and other borrowings
The non-bank group borrowings have reduced by £98.3m 
in the year from £618.3m at 31 December 2019 to £520.0m 
at 31 December 2020 which was driven by a reduction in 
Moneybarn and CCD receivables combined with a reduction 
from the dividends and upstream loan from Vanquis Bank. 
This has been offset by the largely fixed cost base in CCD 
combined with the increased cost of complaints. 
Funding and liquidity
The Group borrows to provide loans to customers. The Group 
is generally less exposed than mainstream lenders to liquidity 
risk as loans to customers are of a short-term duration whilst 
the Group’s borrowing facilities extend over a number of years. 
The profile of borrowing longer term and lending shorter term 
creates a positive maturity mismatch.
The Group’s funding strategy is to maintain committed facilities 
to pre-fund the Group’s liquidity and funding requirements for 
at least the next 12 months, maintaining access to four main 
sources of funding comprising: (i) the syndicated revolving 
bank facility; (ii) external market funding, including retail bonds, 
institutional bonds and private placements; (iii) securitisation; 
and (iv) retail deposits.
Retail deposits are used to fund Vanquis Bank, combined 
with a £70m loan to the non-bank group. The other sources 
of liquidity fund Moneybarn, CCD and central operations 
(the non-bank group). 
The Group had total committed borrowing facilities, including 
retail deposits, of £2,272.3m at 31 December 2020 (2019: £2,042.2m). 
The flow of retail deposits within Vanquis Bank has continued 
to be strong and, at 31 December 2020, Vanquis Bank had 
retail deposit funding of £1,683.2m (2019: £1,345.2m), which 
principally reflects the steps taken by the Group to increase 
liquidity in Vanquis Bank in response to Covid-19. 
In 2020, the Group delivered on a number of its funding objectives; 
it: (i) signed an agreement to fund the Moneybarn receivables 
book through securitisation; (ii) repaid early the remaining 
M&G loan facility of £25m on 14 February 2020; (iii) in line with 
its contractual maturity, repaid a £25m bond on 14 April 2020; 
and (iv) successfully completed a tender offer for £75m 
of senior bonds due to mature in 2023. 
Group borrowings at the end of 2020 were £2,203.2m (2019: 
£1,963.5m), including £15.7m (2019: £16.3m) of interest accrued on 
borrowings and short-term overdrafts (net of amortising fees). 
There are no imminent contractual maturities of the Group’s 
facilities until a scheduled maturity of a £65m bond in 
September 2021. 
In January 2021, Vanquis Bank established a securitisation 
programme backed by a revolving portfolio of credit card 
receivables it has originated. The notes are to be held internally 
as an additional liquidity contingency option initially, enhancing 
Vanquis Bank’s ability to diversify its sources of funding. 
Vanquis Bank remains primarily retail deposit funded.
The Group is actively exploring additional funding options 
including, but not limited to:
 – The refinancing of the following maturities:
 – £65m retail bond maturing in September 2021;
 – refinancing of Moneybarn securitisation to extend 
tenor; and
 – optimisation of mix of debt capital and senior debt 
through tier 2 issuance.
There is further scope to: (i) change the funding mix to be 
more efficient; and (ii) optimise the mix of debt capital and 
senior debt in the funding profile:
 – potential access to cheaper, long-term BoE funding. 
Usage of any BoE funding will be modest and proportionate 
to Vanquis Bank, which will remain predominantly retail 
deposit funded;
 – efficiencies in the Vanquis Bank liquidity levels;
 – acquisition of new retail funding at significantly lower 
market rates; and
 – further efficiencies in Moneybarn collateral for 
funding purposes, as well as Vanquis Bank funding.
Liquidity
The Group uses a number of measures to manage liquidity. 
These include: 
 – the Overall Liquidity Adequacy Rule (OLAR), which is Vanquis 
Bank’s view of the liquidity needs as set out in the Internal 
Liquidity Adequacy Assessment Process (ILAAP). Liquid 
resources must be maintained above the OLAR; and
 – the Liquidity Coverage Ratio (LCR), which is a regulatory 
measure that assesses net 30-day cash outflows as a 
proportion of High Quality Liquid Assets (HQLA).
As at 31 December 2020, the HQLA amounted to £833.3m (2019: 
£321.9m). The increase during the year reflects steps taken to 
increase liquidity resources in response to Covid-19 and has been 
in significant surplus to the minimum requirements throughout 
2020. Vanquis Bank currently holds its liquid assets’ buffer, including 
other liquid resources, solely in a Bank of England Reserve Account.
68
Provident Financial plc Annual Report and Financial Statements 2020
Capital requirements
The Group operates the standardised approach to credit risk, 
whereby risk weightings are applied to the Group’s on and off 
balance sheet exposures. The weightings applied are those 
stipulated in the Capital Requirements Regulation (CRR). 
The Group’s Individual Capital Adequacy Assessment Process 
(ICAAP) includes a summary of the capital required to mitigate 
the identified risks across the Group and the amount of capital 
that the Group has available. The Group has complied during 
the year with all of the externally imposed capital requirements. 
The total capital requirement, set by the PRA, includes both 
the calculated requirement derived using the standardised 
approach and the additional capital derived in conjunction 
with the ICAAP. In addition, capital is held to cover buffers set 
at a macroeconomic level by the PRA. The capital conservation 
buffer has been held at 2.5% of total risk exposure since 
1 January 2019. The countercyclical buffer was reduced 
by the PRA to 0% as part of its response to Covid-19.
The Board monitors its risk appetite in respect of the appropriate 
level of regulatory capital headroom in light of the uncertainty 
caused by Covid-19. 
Pillar 3 disclosures
As part of the regulatory supervision by the PRA, the Group, 
consistent with other regulated financial institutions, is required 
to make annual Pillar 3 disclosures which set out information 
on the Group’s regulatory capital, risk exposures and risk 
management processes. A considerable amount of the 
information required by the Pillar 3 disclosures is included 
within the 2020 Annual Report and Financial Statements. 
The Group’s full Pillar 3 disclosures can be found on the 
Group’s website, www.providentfinancial.com.
Neeraj Kapur
Chief Finance Officer
10 May 2021
As at 31 December 2020, the Group, on a consolidated basis, 
and Vanquis Bank, on an individual basis, had an LCR of 2,830% 
(2019: 224%) and 1,498% (2019: 485%) respectively.
Capital 
The Group, incorporating Vanquis Bank, CCD, Moneybarn and 
central operations, is the subject of consolidated supervision 
by the PRA by virtue of Provident Financial plc being the parent 
company of Vanquis Bank, which is regulated by the PRA. The 
PRA sets requirements for Vanquis Bank as an individual entity 
and the consolidated Group in respect of capital adequacy, 
liquidity and large exposures.
The Group’s regulatory capital currently consists solely of CET1, 
which comprises shareholders’ funds, after adding back the 
IFRS 9 transition adjustment, deducting the defined benefit 
pension asset and intangible assets (including goodwill), 
all of which are net of deferred tax. 
The Group’s regulatory capital has reduced by £37m in the 
year from £710m to £675m in 2020, principally reflecting the 
Group’s loss after tax (£83m) offset by the 2019 full year 
dividend which was cancelled (£41m) and the benefit from 
the IFRS 9 transitional adjustments (£19m). 
The Group’s risk-weighted assets have reduced by £271m, 
largely reflecting the £300m reduction in risk-weighted exposures 
in respect of customer receivables. As a result, at 31 December 2020, 
the CET1 ratio, on an accrued profits basis, was 34.2% (2019: 31.6%).
The Group currently only holds regulatory capital in the form 
of CET1. The Board’s current view on risk appetite is to maintain 
a capital buffer in excess of 5% of risk-weighted exposures 
(£98m) due to macro uncertainty. 
The Basel III leverage ratio is defined by the Capital Requirements 
Regulation as Tier 1 capital divided by on and off balance sheet 
asset exposure values, expressed as a percentage. The UK 
leverage ratio framework sets a minimum ratio of 3.25%. The 
Group’s leverage ratio at 31 December 2020 of 20.8% (2019: 23.2%) 
remains comfortably above the minimum requirement.
Capital resources
The Group has elected to phase in the impact of adopting IFRS 
9 over a five-year period ending 31 December 2022, arbitrarily 
named the dynamic 1 adjustment. This is achieved by applying 
add back factors of 95%, 85%, 70%, 50% and 25% for years one 
to five respectively to the initial IFRS 9 transition adjustment 
(net of attributable deferred tax) plus any subsequent increase 
in expected credit losses (ECL) in the non-credit-impaired book 
from transition to the end of the reporting period. The PRA ratified 
additional capital mitigation proposed by the Basel Committee, 
in response to Covid-19, with these measures coming into force 
from 27 June 2020. The new measures allow for the increase in 
ECL in the non-credit-impaired book arising after 31 December 
2019 to be fully added back in 2020 and 2021, arbitrarily named 
the dynamic 2 adjustment. This relief is then phased out over 
the following three years on a straight-line basis, ending 
31 December 2024 (2022: 75%, 2023: 50%, 2024: 25%).
The Group’s capital headroom, at 31 December 2020, benefits 
by £62m as a result of the dynamic 2 adjustment. Further 
information on the impact of the IFRS 9 transitional arrangements 
is provided in the Group’s Pillar 3 disclosures available on the 
Group’s website, www.providentfinancial.com. 
Capital & capital resources
Total capital/CET1 ratio
Leverage ratio
Total capital/CET1
31 December
2020
31 December
2019
34.2%
20.8%
31.6%
23.2%
£674.8m
£709.7m
Risk-weighted exposures
£1,973.5m £2,244.3m
Provident Financial plc Annual Report and Financial Statements 2020
69
Strategic reportSustainability
We help...
create a better 
everyday life
Sustainability has been an integral part of how 
PFG operates its business for many years. And 
this has helped us to be more resilient as we have 
responded, and continue to respond, to the 
challenges of Covid-19. Having sustainability 
at the heart of our strategy has enabled us 
to continue to help our customers through 
this very difficult period, whilst at the same 
time contain costs and maintain a strong 
financial position.
I am also immensely proud that we’ve been 
able to continue to support our colleagues and 
work with our charity and community partners to 
address issues such as food poverty, educational 
inequality and mental health and wellbeing.
Malcolm Le May
Chief Executive Officer
Our commitment to delivering a sustainable future
The Purpose, strategic drivers and behaviours that make 
up our Blueprint are at the heart of PFG’s approach to the 
sustainable growth of our business. This not only enables us to 
continue to provide our customers with the responsible credit 
products and service that meet their particular needs, whilst 
delivering fair outcomes at every stage of their journey with 
us, but also helps us to address the social, environmental and 
ethical challenges facing our business and society at large. 
This section of the Strategic Report provides an overview of 
PFG’s sustainability programme. Further information is set out 
in the PFG 2020 Corporate Responsibility Report which can be 
found at www.providentfinancial.com.
Engaging with our stakeholders
We are committed to acting responsibly and sustainably in all 
the relationships we have with our key stakeholders. These are 
our customers, colleagues, communities, suppliers, investors 
(both debt and equity), regulators and government, as well as 
the environment. We engage with our key stakeholders on an 
ongoing basis to ensure that their views and concerns are 
factored into our decision making processes. Details relating 
to the relevance of these stakeholders to PFG, along with 
examples of the reasons why we engage with them, are set 
out on the following pages. We also engage with a number of 
other stakeholders who have an interest in, or are affected by, 
our business activities. These stakeholders were identified as 
a result of a mapping exercise that we undertook in 2020 and 
include the media, claims management companies, the 
money advice sector, consumer forums and trade associations. 
70
Provident Financial plc Annual Report and Financial Statements 2020
These are also important stakeholders for our business which 
is why we engage with them to ensure that no issues are 
arising from their perspective, and to help us to improve our 
products, services and the way we operate.
Further information on how we engage with our key stakeholders, 
along with details of the topics and issues on which we engage 
them, and the outcomes and actions of the engagement activities 
is set out where we refer to each individual key stakeholder and 
in our Section 172 Statement on pages 91 to 98 of this report.
In accordance with sustainability reporting best practice, we 
also engage with our stakeholders to ensure that we manage 
and report on the environmental, social and governance (ESG) 
issues that matter most to them and our business. We do this 
by undertaking a materiality assessment at least every two 
years to identify and prioritise the ESG issues that are material 
to the Group. Our most recent materiality assessment was 
undertaken throughout March and April 2021 by the independent 
sustainability management consultancy Corporate Citizenship. 
The issues that were identified as a result of the materiality 
assessment exercise have been plotted on the matrix which 
is set out on page 18 of the PFG 2020 Corporate Responsibility 
(CR) Report.
Governing and managing sustainability
The governance and management structures we have in 
place within our business ensure that we are able to continue 
to align the Group’s culture more closely to the developing 
needs of the customer. It also enables us to oversee the 
ongoing embedding and monitoring of the culture and ethics 
of the Group with regard to a range of other matters which 
relate to the CR agenda, and ensure we operate our business 
in a way that is consistent with being a trusted, responsible 
and sustainable business.
Overall responsibility for the delivery of PFG’s Purpose and 
sustainability strategy continues to rest with the Group Board 
generally and Malcolm Le May, the Chief Executive Officer, 
specifically. The PFG Executive Committee, which is chaired 
by the Chief Executive Officer and includes the Group’s Chief 
Finance Officer, General Counsel and Company Secretary, 
Chief Risk Officer, Chief Information Officer, Corporate 
Communications Director, HR Director, Chief Internal Auditor 
and Managing Directors of the operating companies, also 
plays an important role as it reviews and approves aspects 
of the responsible business programme and its budget. This 
Committee also continues to be tasked with overseeing the 
ongoing development, embedding and monitoring of the 
culture and ethics of the Group, ensuring they are aligned 
with our Purpose, strategic drivers and behaviours.
Our Customer, Culture and Ethics (CCE) Committee also plays 
a key role in providing oversight of matters that relate to the 
sustainability agenda. The Committee is chaired by Non-Executive 
Director Graham Lindsay and its non-executive director members 
are Elizabeth Chambers, Margot James and Robert East. Through 
active participation in Committee meetings by key senior 
management members, such as the Chief Executive Officer, 
Group General Counsel and Company Secretary, Group 
Communications Director and Head of Sustainability, the 
Committee is able to effectively challenge and discuss 
the embedding of our culture and the delivery of fair 
customer outcomes.
The day-to-day delivery of the PFG CR programme is carried 
out by the Group’s CR team, which is supported by colleagues 
from across CCD, Moneybarn and Vanquis Bank. This includes 
the colleagues who sit on the various working groups we have 
in place and oversee the management of environmental 
and community investment matters.
Our Purpose
Helping to put people on a path to a better everyday life
Our sustainability strategy
Lending responsibly
Our customers
 – Provide our customers with the credit products that 
meet their particular needs and deliver fair customer 
outcomes throughout their journey with us
Read more on pages 72 and 73
Acting sustainably
Our investors
 – Engage with the investment community 
on sustainability matters
Read more on page 74
Our regulators and government
 – Remain a responsible taxpayer
Read more on page 75
Our colleagues
 – Create an inclusive and engaging workplace
Read more on pages 76 to 79
Our suppliers
 – Ensure that we treat our suppliers fairly
Read more on pages 80 and 81
Our communities
 – Support our Purpose through 
our Social Impact Programme
Read more on pages 82 to 85
Our environment
 – Respond to climate change
Read more on pages 86 to 89
Provident Financial plc Annual Report and Financial Statements 2020
71
Strategic reportSustainability continued
Our customers
Engaging with our customers
Relevance to PFG
 – To ensure that we are providing our 
customers with opportunities to access 
products and services that are transparent, 
responsible and sustainable, and which 
meet their specific needs.
Reason for engagement
 – To measure customer engagement across 
PFG, including: customer satisfaction surveys, 
Net Promoter Score surveys and complaints 
monitoring through online forums, phone 
calls, face-to-face surveys and focus groups.
 – To engage with customers on a daily basis 
to responsibly lend and provide tailored 
products, assess customer vulnerability 
and address any complaints. 
 – To support product and service 
development and innovation.
PFG has enabled financial inclusion by lending responsibly to 
consumers whose needs are not well served by mainstream 
credit providers and helping put them on a path to a better 
everyday life since 1880. We achieve this by operating tailored 
business models which offer products, services and partnerships 
through our three divisions, Vanquis Bank, Moneybarn and CCD, 
that meet the specific needs of our customers (see pages 38 
to 47 of the report for more information). This means that we 
provide our customers with appropriate and affordable 
amounts of credit, maintain close contact with them 
throughout the term of their loan, and work with them 
sympathetically if they experience difficulties. 
By operating our business in accordance with our Purpose 
and having a customer-centric culture, all our businesses 
have been able to adapt well to the Covid-19 pandemic, which 
has enabled us to implement new lending and collections 
processes so that we can continue to support our customers 
through what has been a challenging 2020 for many 
(see page 6 of the report for more information).
Overall customer satisfaction rates
Vanquis Bank
91%
90%
86%
Moneybarn (Feefo rating)
4.7/5
4.6/5
4.5/5
18
19
20
18
19
20
Consumer Credit Division
89%
88%
91%
18
19
20
72
Provident Financial plc Annual Report and Financial Statements 2020
Maintaining customer satisfaction rates 
One of the metrics we track to determine whether we are 
providing our customers with products, services and partnerships 
that meet their particular needs and help put them on a path 
to a better everyday life is customer satisfaction. Measuring 
this year on year also gives us some insight into where we can 
make improvements to our offerings so that we can continually 
meet or surpass customer expectations. Information on customer 
satisfaction is collected through a variety of methods such as 
online forums and phone and face-to-face surveys, as well as 
focus groups. In what has been a challenging year, we have 
been able to maintain high customer satisfaction ratings 
across PFG.
The overall customer satisfaction rates in 2020 for each of our 
brands are set out opposite on page 72.
Handling customer complaints responsibly 
Ensuring that we keep customer complaints to an absolute 
minimum is a good indicator that we are treating our customers 
fairly and that our products, services and partnerships meet 
their specific needs. We have well-established complaint handling 
processes, procedures and timescales to guide our Customer 
Relations teams in resolving issues in a professional and 
timely way.
Information on the customer complaints received in 2020 
is set out below:
We provide the contact details of the Financial Ombudsman 
Services (FOS) to all our customers, so they have another 
option if they feel we have been unable to resolve their 
complaint to their satisfaction. During 2020, the total number 
of complaints referred to the FOS was 13,736 (2019: 4,253). In 
addition, 8,934 (2019: 1,489) complaints that were referred to 
the FOS were upheld in favour of the customer. Details relating 
to the percentage of complaints that are upheld in favour of 
the customer by business unit is made publicly available 
twice a year on the FOS website. 
Supporting customer vulnerability issues
The culture of our business is centred on delivering fair 
outcomes for our customers at every stage of their journey 
with us, even if they experience financial difficulties or other 
vulnerability issues. We have developed relationships with 
organisations and charities such as IncomeMax and the 
Money Advice Trust, which provide training to our colleagues 
to help them communicate effectively with such customers 
and to increase understanding of the UK welfare system. 
We also work with a number of money advice providers which 
offer free support to consumers (some of whom may be our 
own customers) who may find themselves having difficulty in 
managing their debt repayments. These include the Money Advice 
Trust, Money Advice Scotland, The Money Charity, Advice UK, 
Christians Against Poverty, StepChange, IncomeMax, the Institute 
of Money Advisers, and the Money Advice Liaison Group.
Vanquis Bank 
(‘000)
39
34
Moneybarn 
(‘000)
6
5
5
Consumer Credit 
Division (‘000)
67
17
37
37
18
19
20
18
19
20
18
19
20
73
Strategic reportSustainability continued
Our investors
Engaging with our investors
Relevance to PFG
 – It is key that we meet with shareholders 
and engage with investors, the owners 
of the Group, to maintain their support 
and to keep them updated on the 
Group’s progress in delivering its Purpose, 
sustainable shareholder returns, strategy, 
governance and culture.
Reason for engagement
 – To provide accurate and timely information 
such as regular financial statements and 
other material announcements.
 – To maintain investors’ support by keeping 
them updated on the Group’s progress 
in delivering its Purpose, sustainable 
shareholder returns, strategy, governance 
and culture.
 – To engage with the investment community 
on CR matters by responding to requests 
for information and through our inclusion in 
the DJSI World, DJSI Europe and FTSE4Good 
Index Series.
Sharing ESG information with investors 
and other stakeholders
Investors, regulators, government and other stakeholders are 
increasingly looking for companies to be more transparent with 
regard to a range of key ESG issues including their contribution 
to reducing the impact of climate change and advancing 
inclusion and diversity, as well as demonstrating that they are 
a responsible taxpayer. This is why, in addition to publishing an 
annual Corporate Responsibility Report which sets out in detail 
our ESG performance, we make regular submissions to the 
main sustainability investment indices and benchmarks, and 
respond to requests for information from other stakeholders.
Throughout 2020, the Group engaged with:
We made our annual submission of climate change data to 
CDP in August 2020. CDP requests information on the risks 
and opportunities of climate change from the world’s largest 
companies, on behalf of over 590 institutional investor signatories 
with a combined US$110tn of assets under management and 
200 plus major purchasers with over US$5.5tn in procurement 
spend. Through the CDP submission, we can inform investors 
of any material climate change-related risks and opportunities 
and how we manage them. Our 2020 CDP submission was 
rated ‘D’ which underlines our commitment to be transparent 
about climate-related issues and their potential to impact our 
business. Our most recent and previous CDP submissions are 
published at www.cdp.net.
In November 2020, S&P Dow Jones Indices, a leading provider 
of financial market indices, and RobecoSAM, the investment 
specialist focused exclusively on sustainability, announced 
that the Group continues to be included in both the Dow Jones 
Sustainability World Index (DJSI World) and Dow Jones Sustainability 
Europe Index (DJSI Europe). Inclusion in the DJSI World means 
that the Group is in the top 10% of the largest 2,500 companies 
in the S&P Global Broad Market Index with regard to its 
sustainability performance. Being included in the DJSI Europe 
means that it is in the top 20% of the largest 600 European 
companies in the S&P Global BMI based on long-term 
economic, environmental and social criteria.
Following the annual review undertaken by the FTSE4Good 
Advisory Committee, we were once again included in the 
FTSE4Good Index Series. The FTSE4Good is an extra-financial 
market index, which measures the performance of over 800 
companies against a range of ESG criteria. Our overall score 
in the FTSE4Good Index Series in 2020 was 4.7 out of 5. 
During the summer of 2020, we engaged with ISS ESG, 
the responsible investment arm of Institutional Shareholder 
Services Inc, who were undertaking a corporate rating of our 
ESG performance. As a result, PFG continues to be rated as 
‘Prime’, meaning that we fulfil ISS ESG’s demanding requirements 
regarding sustainability performance in our sector.
74
Provident Financial plc Annual Report and Financial Statements 2020
Our regulators and government
Being a responsible taxpayer
We are a fair and responsible taxpayer, and report all our tax 
matters in an open, transparent and straightforward way. We 
are committed to complying with all tax rules and regulations 
in each of the territories in which we operate and safeguarding 
our reputation as a responsible taxpayer, while recognising 
that we also have a responsibility to protect shareholder value 
by managing and controlling our tax liabilities.
Further information on the Group tax strategy, including 
comprehensive details on the total direct and indirect tax 
contributions we pay on an annual basis and our approach 
to managing tax risk, is set out on pages 71 to 75 of PFG’s 2020 
CR Report which can be found at www.providentfinancial.com.
In accordance with paragraph 16(2), Schedule 19 of the Finance 
Act 2016, our tax strategy, which has been approved by our Board, 
can be accessed on our website at www.providentfinancial.com.
We are committed to, as a minimum, 
complying with all tax rules and 
regulations in each territory in which 
we operate and safeguarding our 
reputation as a responsible taxpayer, 
while recognising that we also have 
a responsibility to protect shareholder 
value by managing and controlling 
our tax liabilities.
Engaging with our regulators 
and government
Relevance to PFG
 – The nature of our customer base and the 
market in which we specialise makes the 
building and maintaining of open and 
trusting dialogue with our regulators, the 
PRA, FCA and CBI, critical to the sustainability 
of our business model, as is ensuring that 
we engage with related stakeholders such 
as the FRC, FOS and government.
Reason for engagement
 – To build strong and enduring relationships 
with our regulators and government 
agencies to influence our strategic thinking 
and enable us to plan for regulatory change 
with greater certainty and confidence.
 – To maintain a sustainable business model 
and our reputation as a responsible lender.
 – To ensure compliance with regulations and 
that we avoid disputes and prosecutions.
Provident Financial plc Annual Report and Financial Statements 2020
75
Strategic reportSustainability continued
Our colleagues
Cheryl Ball
Engaging with our colleagues
Relevance to PFG
 – Our colleagues have a direct stake in our 
Company. They interact directly with our 
customers, and therefore support the 
delivery of our Purpose, and they create 
and deliver the products and services 
that our current and future customers 
will consume. They also have a key role 
to play in supporting the development 
of a diverse, open and inclusive workplace 
culture where everyone is a valued 
member of PFG.
Reason for engagement
 – To ensure that we maintain high levels 
of colleague engagement.
 – To support our employment practices to 
enable us to attract, retain and develop the 
talent we need to help us deliver our Purpose.
 – To provide a stimulating and rewarding 
working environment.
Supporting our colleagues
Our colleagues are the bedrock of our business and their 
continued dedication and hard work is what gives PFG its 
unique character and culture, which enables us to provide the 
best service to our customers. The challenges we have faced 
as a result of the impact of the Covid-19 pandemic have 
tested the resilience and strength of all our teams more than 
ever. As such, our priority during this period has been to make 
sure that our colleagues can stay safe, and to look after their 
wellbeing and mental health.
We also maintained our commitment to building and sustaining 
an inclusive and diverse workforce, ensuring that it is engaged 
and developed so that we can continue to work towards our 
financial and operational objectives, as well as helping to put 
our customers on a path to a better everyday life.
Mental health and wellbeing
Throughout 2020, we worked hard to ensure that all our 
colleagues could access support and tools to help them 
maintain positive mental health and wellbeing.
This included issuing regularly updated guidance to our line 
managers throughout the year so that they can support the 
colleagues they manage during the pandemic. These guides 
set out a range of principles and resources for line managers 
on matters including remote and flexible working, social 
distancing and returning to the office, and looking after 
colleague physical and mental health wellbeing. 
To complement this, we have also published a stand-alone 
Wellness Guide which is designed to enable all colleagues to 
learn more about how they can support and promote their own 
mental health and wellbeing at work. This guide includes a 
number of tools to help colleagues to identify early warning signs, 
such as triggers of stress, so that they can proactively maintain 
their mental wellbeing and, where appropriate, get support 
from their line manager, our HR teams or existing charitable 
organisations such as MIND or the Bank Workers Charity. 
Using technology to promote mental health 
and wellbeing
To support the many hundreds of colleagues who have been 
working remotely for much of 2020, it was vitally important that 
we used technology to deliver mental health and wellbeing 
advice and resources to them. In March 2020, following a pilot 
we undertook with Vanquis Bank colleagues in 2019, we gave 
all the Group’s colleagues free access to Thrive, the UK’s only 
NHS-approved wellbeing app.
Since joining Provident in December 
2020 I have continued to be impressed 
by colleagues’ drive and commitment. 
Their seamless adaptation in the year 
to changing working practices emphasises 
the dynamism of the workforce and makes 
me proud to be part of the Group.
Cheryl Ball
Group Human Resources Director
This app includes psychological techniques and a cognitive 
behaviour therapy (CBT) programme, the ability to access 
further support via a Thrive coach at the touch of a button and 
a comprehensive, and ever-changing programme of webinars 
covering a variety of topics that help colleagues and their 
families to manage their mental health and wellbeing.
We also rolled out a new Employee Assistance Programme (EAP) 
to all colleagues in 2020. This is a 24-hour confidential helpline 
which provides support on range of topics including debt and 
consumer matters, personal and family relationships, stress and 
anxiety and lifestyle addictions. It also includes a ‘Health e-Hub’ 
that all colleagues can access via an app or a dedicated 
portal which is home to a range of wellbeing resources such 
as webinars, CBT, factsheets and four-week programmes 
which are designed to enable colleagues to make positive 
changes to their health and wellbeing. 
76
Provident Financial plc Annual Report and Financial Statements 2020
Be Yourself: inclusion and diversity at PFG
Throughout 2020, we continued on the journey we have been 
on for the past couple of years towards being a more inclusive 
and diverse company. We are doing this because know that 
our colleagues’ unique backgrounds, experiences and abilities 
are at the core of our culture and vibrant workforce, and that 
the communities we operate in and our customer bases are 
made up of equally diverse mixes of race, gender, sexuality and 
disability and other protected characteristics. So, by building 
diverse teams at all levels of our business that represent and 
understand these populations, we can innovate, provide the 
best products and service to our customers, and contribute 
to the long-term success of PFG.
But we know that having a diverse workforce alone is not enough. 
Our workplace culture also needs to be inclusive, where 
difference is appreciated and respected, while at the same 
time making sure that differences do not act as a barrier to 
participation, promotion or consideration. This is because we 
believe that all colleagues have the right to be themselves, 
while being treated as equals wherever they work across PFG.
The main focus of the work we have delivered over the past 
18 months to create and maintain a fair, diverse and inclusive 
culture for our colleagues and other stakeholders has been on 
achieving a better gender balance in our senior management 
population. This saw us, in 2019, become a signatory to the HM 
Treasury’s Women in Finance Charter and set a target to have 
40% female representation in the Group’s senior management 
population by December 2024.
Building on our gender diversity work, we launched Be Yourself 
in 2020, which is our programme to promote and advance 
inclusion and diversity across PFG. The launch of this programme 
was borne out of the recognition that our colleagues and 
other stakeholders can only embrace our Purpose and move 
along a path to a better everyday life if they feel that its their 
path and they feel comfortable walking it.
This has seen us designate an executive sponsor for the 
inclusion and diversity agenda at PFG, Gareth Cronin, PFG’s 
Chief Internal Auditor (Chief Risk Officer as of 1 May 2021).
Women in Finance Charter: 2020 update
As of 31 December 2020, we had 27% female 
representation in our senior management population. 
Despite this percentage going down from 30% since 2019, 
we believe we are on track to meet our overall target of 
having 40% female representation in this population by 
December 2024. Over the course of the past 12 months, 
we have laid the foundation that will enable us to work 
towards meeting our target. This has included:
 – restructuring our Group Executive, which has enabled 
us to confirm the direct reports that are included in 
our defined senior management population, and 
creating a talent pipeline into this population;
 – initiating work to review and update the HR policies 
and processes that will enable the Group’s businesses 
to consistently to support the work to improve our 
gender diversity performance;
 – delivering the Next Generation Women’s Leadership 
Programme to 21 high-potential women from across 
Provident Financial Group (of these, 24% have gained 
promotion); and 
 – reviewing our external recruitment process to ensure 
a 50/50 gender balance in shortlists for all senior 
leadership vacancies.
I am proud and thrilled to sponsor such 
an important initiative. I’ve been with 
PFG for just over a year now and have 
been impressed with the colleagues we 
have working throughout the business. 
I’m certain that we’ll further improve 
as a Group by maximising inclusion 
and diversity. It’s something I’m 
passionate about.
Gareth Cronin 
Chief Internal Auditor (Chief Risk Officer as of 1 May 2021)
Provident Financial plc Annual Report and Financial Statements 2020
77
Strategic reportSustainability continued
Our colleagues continued
Be Yourself: inclusion and diversity at PFG continued
We also launched our overall inclusion community which 
comprises four affinity groups based around disability, ethnicity, 
gender and LGBTQ+. Each affinity group has a sponsor and 
chair drawn from CCD, Vanquis Bank, Moneybarn and Provident 
corporate office, and these meet regularly with the overall 
executive sponsor to discuss inclusion and diversity plans, 
developments and proposals across the inclusion community 
as a whole. They also ensure that issues and updates are 
circulated to the executive committees at the Group and 
divisional levels. The affinity groups have a colleague lead 
and are made up colleagues from across our business, with 
support provided from our HR and Communications teams, 
and, since their launch in September 2020, have articulated 
their terms of reference and fed into the development of a Be 
Yourself Inclusion Calendar which includes a range of events 
that will be celebrated throughout the course of the year. In 
2021, our affinity groups will be given training on the effective 
running of their groups by an inclusion and diversity specialist. 
Finally, through the Be Yourself programme we have started 
work to update our HR management systems to collect 
consistent information from our colleagues on their ethnicity, 
religious beliefs, sexual orientation, disability status, caring 
responsibilities and gender identity. This work will enable us 
to report on these issues in a more consistent way, similar 
to the way we report the gender diversity information below.
While the work to update our HR management systems is 
being undertaken, we have continued to use our Colleague 
Engagement Survey to ask colleagues to volunteer information 
on their sexual orientation; ethnicity; impairment, health 
condition or learning difference; and caring responsibilities. 
This information is set out opposite.
Gender diversity data as at 31 December 2020
EDI data as at 31 December 2020*
11%
5%
Ethnic background
Percentage of colleagues 
from a BAME background
Disability
Percentage of colleagues 
who disclose they have an 
impairment, health condition 
or learning difference
7%
39%
Sexual orientation
Percentage of colleagues 
who disclose they are lesbian, 
gay, bisexual or transgender
Caring responsibilities 
Percentage of colleagues 
who disclosure they have 
caring responsibilities
* 
 This EDI data is based on colleagues’ voluntary self-declaration via our 
November 2020 engagement survey. It accounts for 74% of the PFG workforce.
Total workforce Directors
2,673
2,181
2,280
1,952
55%
45%
54%
46%
6
25
19%
81%
6
23
21%
79%
14
33
30%
70%
27%
73%
Senior 
management
18
49
Middle 
management
152
222
133
221
First-level 
management
158
177
138
152
Colleagues
2,355
1,708
1,948
1,594
41%
59%
38%
62%
47%
53%
46%
54%
58%
42%
55%
45%
19
20
19
20
19
20
19
20
19
20
19
20
  Female 
  Male
78
Provident Financial plc Annual Report and Financial Statements 2020
Engaging our colleagues
During the challenges we have faced during 2020 it has 
been important that we communicate and engage with our 
colleagues on range of matters, including on mental health 
and wellbeing, and colleague volunteering in the communities 
we serve. We have done this through our Blueprint, Stay Connected 
magazine, video blogs from our CEO and other members of 
the senior management team, and work-related and social 
meetings hosted on video conferencing platforms.
We also carried out our second Group-wide Colleague Survey 
in November 2020. We did this so that we can determine how 
engaged our colleagues are, and to understand the views they 
have with regard to a range of other issues including PFG’s 
leadership and management, how we support our customers 
and their development and reward opportunities. This year, 
74% of colleagues from across the Group took their time to 
respond to the survey, up 6% on the previous year. The headline 
results from the 2020 survey are set out below. As was the case 
following our 2019 survey, we will, throughout 2021, convene 
sessions with the individual teams within our divisions to share 
more detailed findings with them and develop action plans 
to address any specific issues.
Further embedding our Blueprint
Despite having to deal with a range of other priorities during 
2020, we continued to integrate the Blueprint we launched in 
2018 into the fabric of the business. This has seen us embed 
Blueprint behaviours within our performance management 
frameworks by publishing guides for colleagues and managers 
that measure and reward performance against the same 
criteria. These guides were also accompanied by an e-learning 
module which was rolled out to all colleagues across the Group. 
By continuing to embed our Blueprint within our business, we 
will not only ensure that our business is focused on meeting 
the developing needs of our customers to deliver better outcomes 
for them, but also that we build and sustain an inclusive and 
diverse workplace culture that supports the attraction and 
retention of talented people, improves operational effectiveness, 
delivers superior performance, and ultimately contributes 
to the long-term success of the Group.
Colleague responses to key areas across the Group 
17%
21%
12%
61%
19%
16%
18%
72%
70%
23%
22%
24%
52%
28%
28%
53%
30%
65%
Our 
Purpose
Overall 
colleague 
engagement
Doing the 
right thing 
for customers
N70+
19%72+
N53+
24%65+
N52+
62+
N43+
25% 52+
N52+
61+
65+
N60+
I61%
N70+
25% 72+
N47+
71% 51+
74+
11%71+
Your 
development  
and rewards
Colleague 
engagement 
index
Unfavourable response
Favourable response
Your
manager
Neutral response
Working 
together
Leadership
Your 
role
60%
65%
43%
20%
28%
26%
52%
52%
52%
25%
24%
47%
23%
70%
27%
72%
74%
18%
10%
16%
19%
19%
15%
13%
31%
21%
11%
  2020 
  2019
  2020 
  2019
  2020 
  2019
Provident Financial plc Annual Report and Financial Statements 2020
79
Strategic report18
+
17
+
19
+
21
+
I
22
+
16
+
24
+
24
+
I
23
+
12
+
28
+
19
+
I
28
+
30
+
I
20
+
19
+
23
+
25
+
27
+
21
+
31
+
26
+
I
15
+
11
+
N
16
+
13
+
I
25
+
24
+
25
+
28
+
I
18
+
10
+
19
+
11
+
I
Sustainability continued
Our suppliers
Engaging with our suppliers
Relevance to PFG
 – Our suppliers play a vital role in our 
operations and so it is important that we 
develop strong relationships with them and 
only buy products and services from those 
which operate responsibly. Strong relationships 
with suppliers can also mitigate risk in our 
supply chain.
Reason for engagement
 – To engage with suppliers to identify and 
manage supply chain risks and comply 
with our own policy requirements and 
meet legislative requirements such 
as the Modern Slavery Act 2015.
 – To maintain good, long-term relationships 
with suppliers so that we have the products, 
services and skills required to run our business.
 – To ensure prompt payment of invoices.
Responsible supply chain management
Our suppliers play a vital role in our operations, so it is 
imperative that we encourage best practice within our supply 
chain by ensuring we are compliant with legislation such as 
the Modern Slavery Act 2015 and support supplier payment by 
being signatories to the Prompt Payment Code. We also seek 
to be forward thinking in our approach to supply chain 
management and develop strong supplier relationships to 
ensure we only procure products and services from those 
who operate in a responsible manner and can help us to 
minimise our climate change impacts.
Treating suppliers fairly 
A significant number of the suppliers we use are small and 
medium-sized businesses and we know that paying them 
promptly is a key issue for them as failure to do so can result 
in cash flow challenges. In recognition of this, we signed up to 
the Prompt Payment Code over five years ago, which requires 
us to pay suppliers within 60 days of receiving an invoice, and 
aim to pay all suppliers within 30 days of receiving an invoice. 
In 2020, 97% (2019: 96%) of the Group’s invoices were paid within 
60 days and 92% (2019: 86%) of them were paid within 30 days. 
We will continue to aim to pay all our suppliers, in particular 
smaller businesses, within 30 days. As such, we support the 
reform of the Code which obliges signatories to pay all small 
businesses within 30 days – half the time outlined in the 
original Code. 
Managing human rights issues 
In the conduct of our business activities, PFG will respect all 
fundamental human rights. This involves, among other things, 
ensuring that our procurement processes take account of the 
corporate responsibility practices of our suppliers to ensure that 
there are no conflicts with the Group’s culture, and understanding 
the risks posed by modern slavery and human trafficking and 
ensuring that they do not exist in our businesses or supply chains.
As a business with a turnover of more than £36m we are 
required to produce an annual statement which describes 
the steps that have been taken to prevent modern slavery 
and human trafficking from occurring in our supply chain 
and direct business activities. Our most recent statement, 
dated May 2020, sets out the actions that the Group is taking 
to ensure instances of modern slavery or human trafficking 
are not occurring directly in our businesses as well as indirectly 
in the supply chains that we use to procure goods and services. 
The statement also communicates the measures we have 
taken to improve internal understanding and awareness 
around modern slavery and human trafficking and can 
be found at www.providentfinancial.com.
80
Provident Financial plc Annual Report and Financial Statements 2020
Percentage of suppliers paid in 60 days in 2020
Group corporate office
100%
90%
Consumer Credit Division
94%
93%
Moneybarn
99%
99%
Vanquis Bank
100%
89%
19
20
19
20
19
20
19
20
Percentage of suppliers paid in 30 days in 2020*
Group corporate office
Consumer Credit Division
Moneybarn
Vanquis Bank
81%
81%
98%
100%
*  This information is being reported for the first time in 2020.
81
Strategic reportSustainability continued
Our communities
2020 community investment figures explained
Total
£1,190,332
2019: £1,448,138
N87+
87+
Cash
  2020: £1,035,984
  2019: £1,249,818
Management costs
  2020: £143,129
  2019: £149,605
Value of employee time
  2020: £11,219
  2019: £48,715
Engaging with our communities
Relevance to PFG
 – To enable us to engage with the 
communities we serve to address factors 
including lack of literacy or numeracy skills; 
disabilities and/or mental health issues; 
unemployment or under-employment; low 
levels of educational attainment; and low, 
uncertain or fluctuating incomes.
Reason for engagement
 – To ensure that we fulfil our Purpose of helping 
to put people on a path to a better everyday 
life by investing in activities which seek to 
address key barriers to financial inclusion 
and helping people overcome them.
 – To encourage colleagues to volunteer 
to take part in our community 
investment activities.
The PFG Social Impact Programme
The Purpose that underpins PFG’s reason for being and the role 
we play in the lives of our customers also informs the choices 
we make in our community investment activities. This is why 
the Social Impact Programme (SIP) that we launched in 2019, 
following consultation with our many partners and external 
experts, invests in activities and initiatives which seek to address 
some of the key factors which, on their own or acting together, 
can reduce someone’s likelihood to be accepted for credit.
The three pillars of our SIP strategy focus on tackling customer 
and colleague vulnerability issues, supporting the education 
and skills agenda and investing in projects which address 
a range of social inclusion issues and promote community 
cohesion. We do this because these are issues that are not 
only very much aligned with our Purpose of helping to put 
people on a path to a better everyday life, but also because 
this supports our SDG commitments which relate to no poverty, 
quality education, decent work and economic growth, and 
reduced inequalities (go to pages 30 to 33 of this report 
for more information). 
In 2020, we committed almost £1.2m to fund a range 
of activities through our SIP.
82
Provident Financial plc Annual Report and Financial Statements 2020
12
+
1
+
10
+
3
+
I
The Purpose that underpins PFG’s 
reason for being and the role we play in 
the lives of our customers also informs 
the choices we make in our community 
investment activities.
Supporting our community partners to respond 
to Covid-19
Through the contact we have had with our many community 
partners over the past 12 months, we know that the Covid-19 
pandemic has impacted the way they operate as well as their 
ability to secure funding. At the same time, it is clear that it will 
be these same community and voluntary organisations that 
are playing now, and will continue to play in the future, a key 
role in responding to the impact that Covid-19 is having on 
some of the most vulnerable in society.
Early in 2020, we agreed to honour the commitments we made 
to fund our existing charity and community partners. We took 
this decision because we recognise that the charities and 
community organisations we already have relationships with 
are either supporting communities in need right now, or will 
have a fundamental role to play in supporting them in the 
pandemic recovery process. In doing so, we have worked with 
many of our partners to derestrict the funding that we have 
provided to them, which has enabled them to repurpose it for 
use in areas of immediate need (e.g to cover additional core, 
service delivery and volunteering costs). This enabled our partners, 
many of which are directly providing frontline community support 
or disbursing grants to organisations involved in the emergency 
response to the pandemic, to continue to support the communities 
we serve, some of which will be facing a tougher recovery from 
the impacts of Covid-19. We also worked with our partners to 
ensure that, where relevant, our funding is used to develop the 
advice and support that they usually deliver to recipients face 
to face in local schools and colleges, community centres or our 
offices into resources that can be delivered online or remotely 
using technology.
A summary of the work we have delivered throughout 2020 
through the Provident Financial Social Impact Programme is 
set out below, with further information on our work included on 
pages 51 to 67 of our 2020 CR Report at www.providentfinancial.com.
Supporting the education and skills agenda
Through this workstream, we support children, young people and 
adults to boost their education, skills and aspirations in order 
to participate in society and secure a brighter financial future.
National Literacy Trust
During the first lockdown in March, the National Literacy Trust (NLT) 
provided support to over 300,000 children and young people 
with printed writing materials and books and over 500,000 
with access to high-quality digital literacy resources. 
As part of this work, we were able to print and deliver resource 
packs to local foodbanks which then provided copies to 
digitally excluded families.
This need continued with each lockdown, so to support 
literacy and wellbeing in disadvantaged communities during 
lockdown, our work with NLT has focused on three key areas: 
delivering high-quality programme content for teachers to 
support the delivery of online learning and in-school teaching for 
vulnerable and key workers’ children through literacytrust.org.uk; 
providing reading resources and activities for parents through 
wordsforlife.org.uk; and giving digitally excluded children and 
young people printed resources to support their learning, 
distributed through NLT’s hubs and partnerships.
National Numeracy
In 2020, we were once again a lead supporter of National 
Numeracy Day. The day focuses on raising awareness of the 
importance of numeracy and helps people take steps to improve 
their skills. In the midst of lockdown, National Numeracy was 
able to adapt the day to run as an online festival. During the 
festival, people were encouraged to take the National Numeracy 
Challenge as a first step to improving their number confidence 
and skills. Over 54,000 people engaged with the Challenge 
through May 2020 as a result of the collaborative funding from 
13 companies, including PFG (go to www.nationalnumeracy.org.uk 
for more information). 
We are also working with National Numeracy to trial its new 
‘Becoming a Numeracy Champion Training: Maths, Money 
and Mindset’, for those who work in community-facing roles 
and who regularly communicate directly with clients or 
provide support to members of the community. The aim of 
the programme is to tackle the issues around maths anxiety 
in the UK and how low number confidence can impact on 
someone’s ability or willingness to engage in conversations 
about maths and money. 
School-Home Support
School-Home Support is a charity which places practitioners 
into schools across the country to work with children and families 
who need support the most. We provide funding for a practitioner 
at one school in Bradford and two schools in Chatham. 
Throughout the year, the charity has seen demand for its services 
more than quadruple but has continued delivering vital support 
to families facing issues such as domestic violence and food 
poverty. It also helped out with delivering digital devices to 
those without access to them and we were able to partner it up 
with the National Literacy Trust to provide literacy resource packs 
to these families. In the lead-up to Christmas, our colleagues 
also took part in a gift-giving appeal which meant that 
disadvantaged children across the UK woke up to gifts 
on Christmas morning. 
Social Mobility Business Partnership
During the summer, some of our colleagues played virtual hosts 
to young students in Bradford as part of a Work Insights Week 
organised by SMBP. SMBP is a charity which provides an innovative 
programme, bringing together large corporate organisations 
and professional sports clubs to remove barriers, develop skills 
and provide experiences to sixth form and college students 
from disadvantaged backgrounds. The programme helps 
build aspirations and inspire the students to pursue a career 
in a profession which they may not have previously considered. 
Usually the event we host as part of this week is held at our head 
office in Bradford, but due to school closures and lockdown 
restrictions the event in 2020 was delivered online. Colleagues 
volunteered to deliver presentations and workshops to inspire 
the young people who attended. 
Provident Financial plc Annual Report and Financial Statements 2020
83
Strategic reportSustainability continued
Our communities continued
Projects supported through our PFG Social Impact Programme funds
Essex Community Foundation
Community Foundation Wales
 – Basildon Community Resource Centre 
 – Community Engagement, Technology, Media & Arts
 – Basildon Foodbank
 – Citizens Advice South Essex
 – Signpost
 – South Essex Advocacy Services
 – Hope Church Rhydyfelin
 – Ystradgynlais Mind
 – Inside Out Cymru
 – Steps4change
 – Newport Yemeni Community Association
London Community Foundation
Leeds Community Foundation
 – Future M.O.L.D.S Communities
 – Bradford Community Broadcasting 
 – Barking & Dagenham Ab Phab Youth Club
 – Common Wealth Theatre
 – Refugee and Migrant Forum of East London
 – Muslim Women’s Council
 – Rainham Foodbank
 – Excel Women’s Association
 – Barking & Dagenham Progress Project
 – Sarah Agnes Foundation
 – Empowering Deaf Society
 – My Family Organisation
 – Wellgate Community Farm
 – Peak Tuition Academy
Kent Community Foundation
Hampshire and IOW Community Foundation
 – Evelina Children’s Heart Organisation
 – Medway Watersports Ltd
 – Rochester Indoor Skatepark Club
 – Slide Away
 – Swale Gloves Amateur Boxing Club
 – The Princess Project
Foundation Scotland
 – Articulate Cultural Project
 – Fablevision
 – Feel Women’s Group
 – Finding Your Feet
 – Kingston Gymnastics Club
 – Potential in Me
 – Youth Interventions
 – Enterpride
 – Frontline Petersfield
 – Hayling College
 – Headway Portsmouth and South East Hampshire
 – King’s Arms Youth Centre
 – Wecock Community Association
To read more detail on the projects that we support, 
view our Corporate Responsibility Report at:  
www.providentfinancial.com/sustainability/corporate-
responsibility-report-2020
84
Provident Financial plc Annual Report and Financial Statements 2020
Volunteering case study
Supporting parents to get back into work
Volunteers from Vanquis Bank got involved in an 
employment skills workshop for a group of parents 
at King’s Cross Academy in London through our 
involvement with School-Home Support. During the 
session colleagues helped the parents with their 
CV writing and interview skills. These are important 
interventions that School-Home Support does not 
have the resources to deliver, so it was fantastic that 
our colleagues were able to deliver these important 
sessions. Parents very much appreciated the opportunity 
to work with someone in business, getting advice and 
support. The activity resulted in a real boost to their 
confidence and self-esteem.
Fundraising case study
Crisis at Christmas
During December 2020, we launched a fundraising 
campaign to raise money for Crisis by encouraging 
colleagues to do something locally, whilst fundraising 
towards one central cause – homelessness. By setting 
up a fundraising page we encouraged colleagues to 
see this as the virtual ‘collection bucket’ that they might 
have walked around the office with. We matched all their 
fundraising efforts, which even included Vanquis Bank’s 
Chief Risk Officer, David Poole, completing a marathon 
by running a mile every hour for 26 hours. 
Working with community foundations
PFG currently has community foundation partnerships in areas 
where our business has high numbers of customers or colleagues. 
These are with the Leeds Community Foundation, London 
Community Foundation, Hampshire & Isle of Wight Foundation, 
Kent Community Foundation, Community Foundation in 
Wales and Foundation Scotland. Our community foundation 
partnerships provide the perfect opportunity for colleagues to 
input into the decision making process around how our funds 
are allocated in their local communities.
Throughout 2020, we engaged with our community foundation 
partners to ensure we understood the issues and challenges 
they were facing as a result of the pandemic. By doing this, we 
identified two issues that were priorities for them: the need to 
raise funding to help build their capacity so that they can 
respond to any immediate needs, and ensuring that core 
funding is protected. Our partners also told us that there will 
be key social and financial exclusion challenges that will need 
to be addressed as the restrictions that have been in place 
as a result of the pandemic start to get relaxed, and the small 
charities and community organisations they fund will have 
a key role to play in addressing them. We therefore took the 
decision in 2020 not to divert our funding to one of the emergency 
funds that were set up during the year, but to maintain our 
Social Impact Programme funds to enable the small community 
organisations we fund to continue their existing support 
programmes. In 2020, we were able to award grants totalling 
over £265,000 to 44 community organisations. Details of the 
projects our grants supported during 2020 are set out on page 84.
Tackling customer and colleague vulnerability
We support the vulnerable customer agenda through 
a dedicated workstream of the Group’s Social Impact 
Programme. The focus of this workstream is to support 
charities and specialist partners to address issues such as 
money/debt advice, customer vulnerability and financial 
difficulties. Details of some of the money/debt advice 
organisations are set out on page 73. 
We continue to support The Money Charity to empower 
people across the UK to build the skills, knowledge, attitudes 
and behaviours to make the most of their money throughout 
their lives. In doing so, we ask The Money Charity to prioritise 
supporting the most disadvantaged students and hard to 
reach groups. In more normal circumstances, this is done 
through the delivery of face-to-face workshops in schools, 
colleges and other settings. Following discussion with the 
charity about how best to deliver its support to schools and 
adult groups impacted by ongoing Covid-19 restrictions, we 
agreed to support it to convert these learning resources to be 
delivered online. Entirely new content has been created for 
adult workshops, tailored to the challenges individuals are 
most likely to face as a result of the Covid-19 pandemic. 
Encouraging colleague volunteering
We launched an updated Volunteering and Matched Funding 
Policy in 2020 to encourage all colleagues from across PFG to 
participate in community volunteering and fundraising activities. 
Under this policy, colleagues are able to take a full day’s paid 
leave to volunteer for a community organisation or charity of 
their choosing. In addition, we offer a number of Company-led 
opportunities to colleagues through our Social Impact Programme.
Our matched funding programme continues to be popular 
with colleagues, who tell us that being able to fundraise for the 
organisations that are close to their hearts is important to 
them. We provide matched funding of up to £500 per person 
each year, and in 2020, colleagues’ causes benefited from 
matched funding of over £8,169.
85
Strategic reportSustainability continued
Our environment
Protecting the environment and responding 
to climate change
We believe that delivering our Blueprint for sustainable growth 
also commits us to ensuring that PFG’s impact on the environment 
is kept to an absolute minimum. This is because our long-term 
success is tied to the resilience of our operations, supply chains, 
and the communities where our customers and colleagues live 
and work. As such, it is essential that our business, alongside 
other stakeholders, responds to the globally important issue of 
climate change, which means embracing the Paris Agreement 
and keeping global warming to 1.5 degrees Celsius above 
the temperature set before the beginning of the Industrial 
Revolution to avoid the worst of the predicted effects.
Managing our impact on the environment 
We continue to manage our operational environmental impacts 
with the environmental management system (EMS) we have had 
in place for almost 20 years. This helps us to identify, assess 
and reduce key environmental risks and impacts; set and 
deliver against environmental targets; and ensure our legal 
compliance. Our EMS is independently audited each year. The 
EMS at our Bradford head office and Vanquis Bank’s business 
premises in London and Chatham have been certified to the 
international management standard ISO 14001:2015 since 2011 
and 2018 respectively. In 2020, Moneybarn’s offices in Petersfield, 
Hampshire, were also brought within the scope of this certification 
which means that all PFG’s main premises are accredited to an 
internationally recognised environmental management standard.
Managing climate change-related risk 
In 2020, in support of the UK Green Finance Strategy, we set out 
our ambition to achieve net-zero greenhouse gas emissions by 
2040. We also conducted a review to identify how the Group can 
work towards meeting the recommendations of the Task Force on 
Climate-related Financial Disclosures (TCFD), which also took into 
account our environmental targets. In terms of the review of our 
environmental targets, we determined that we will need to 
achieve deeper emissions reductions that align with climate 
science and the rules governing the setting of science-based 
targets, while enabling us to deliver our commercial objectives. 
We will therefore develop and publish a science-based carbon 
reduction target and other related targets that will enable us to 
realise our net-zero ambition by the end of 2021.
In terms of the TCFD, we fully support the aim of this framework 
and will increase our disclosures in line with its recommendations. 
A summary regarding the progress we made last year regarding 
the TCFD recommendations is set out on the page opposite, with 
further details included on pages 42 to 45 of our 2020 Corporate 
Responsibility Report at www.providentfinancial.com.
Engaging with our environment
Relevance to PFG
 – To ensure that the impacts that PFG 
has on the environment, whether directly 
as a result of the energy that we use, 
or indirectly through the activities in our 
supply chains or the use of our products, 
are kept to a minimum.
Reason for engagement
 – To demonstrate to our stakeholders 
(e.g. investors, regulators, government 
and colleagues) that we continue to meet 
the requirements of ISO 14001 and are 
seeking to minimise our impact 
on the environment.
 – To report in line with the recommendations 
of the Task Force on Climate-related 
Financial Disclosures by 2022.
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Provident Financial plc Annual Report and Financial Statements 2020
Our approach to managing climate-related risk
TCFD 
recommendation
Ongoing progress in 2020
Focus areas for 2021
Governance
In 2020, we established a Company-wide Climate Risk 
Committee to review our climate change strategy and 
monitor material risks and opportunities. This Committee, 
which will have its first meeting in April 2021, will be chaired 
by the Group Chief Risk Officer and will report directly to the 
Group Executive Committee. It will also report into the Board’s 
Customer, Culture and Ethics Committee and Group Risk 
Committee. Below this, the PFG Corporate Responsibility 
function is responsible for monitoring climate-related issues.
Strategy
Climate change risks have the potential to impact PFG’s 
business strategy through increased costs for us as a 
business as well as our customers, reduced productivity of 
colleagues and reputational damage. Throughout 2020 and 
into 2021, we have undertaken initial work to understand what 
the most material climate-related risks are to our business, 
as well as the most material opportunities in the short term. 
This built on work carried out by Vanquis Bank to understand 
the short-term and long-term financial risks that climate 
change presents to its business model. We also initiated 
work to develop a methodology that will enable us, using 
the risks referred to above, to undertake scenario analyses 
to assess the probability and magnitude of the financial 
implications of climate change to our business.
Risk 
management
Throughout 2020, we undertook work to start to identify 
the physical and transition climate-related risks that have 
implications for PFG’s business model and stakeholders 
(e.g. customers, colleagues and suppliers). This built on the 
work that Vanquis Bank carried out to allocate responsibility 
for identifying and managing financial risks from climate 
change to the relevant senior management function(s) 
(SMF(s)) most appropriate within its organisational structure 
and risk profile as is requested by its regulator, the PRA.
Metrics and 
targets
During 2020, we set out our overall target to be net zero by 
2040. We also continued to measure and monitor our scope 1 
and 2 emissions, along with some of our scope 3 emissions, 
and report progress on a range of metrics covering our 
direct and indirect greenhouse gas emissions.
In addition to finalising the Committee’s 
terms of reference and PFG’s new 
climate risk strategy, the focus for 2021 
will be on agreeing the methodology 
that will be used to undertake a 
Group-wide climate risk scenario 
analysis which takes account of our 
value chain, divisions and functions, 
and the different aspects of our 
business models, assets, operations 
and organisational structures.
Through our Committee, we will 
work with colleagues from Finance, 
Risk and Operations to undertake 
analyses to test the impacts on our 
business of the following scenarios: 
one in which rapid decarbonisation 
achieves a 1.5 degrees Celsius above 
pre-industrial level increase; and 
one where emissions remain 
high (4 degrees Celsius above 
pre-industrial levels) and physical 
climate impacts dominate. 
Once our Climate Risk Committee 
has started to meet, we will be able 
to ensure that material climate 
change risks are integrated into our 
risk management framework and 
through our registers, ensuring that 
the following are identified: risk driver, 
description of risk, potential impact, 
timeframe, whether the risk or 
opportunity is direct or indirect, 
likelihood and magnitude of impact. 
We will also ensure that material 
exposures to climate-related risks are 
included within Vanquis Bank’s ICAAP.
We will set a science-based carbon 
reduction target and other related 
targets that will enable us to realise 
our net-zero ambition by the end of 
2021. To support us to do this, we will 
also sign up to the ‘Business Ambition 
for 1.5 degrees Celsius’ pledge. 
Our environmental performance
Further details on our approach to managing our environmental performance are set out 
on pages 47 to 50 of our 2020 Corporate Responsibility Report at www.providentfinancial.com.
Provident Financial plc Annual Report and Financial Statements 2020
87
Strategic reportSustainability continued
Our environment continued
Reporting and managing our carbon emissions
Greenhouse gas (GHG) emissions in 2020*
In accordance with the UK Government’s Streamlined Energy and Carbon Reporting (SECR) policy that has been implemented 
through the Companies (Directors’ Report) and Limited Liability Partnership (Energy and Carbon Report) Regulations 2018, details 
of our scope 1 and 2 greenhouse gas emissions in tonnes of carbon dioxide equivalent, along with a relevant intensity ratio 
(i.e. kilograms of carbon dioxide equivalent per customer) and information on underlying energy use for 2020, are set out below. 
This disclosure covers the greenhouse gas emissions and energy use for the Group and its operating divisions – Vanquis Bank, 
Moneybarn and the Consumer Credit Division.
1,113
0.88
408
327
(2019: 1,502)
(2018: 1,637)
Scope 2 GHG emissions – 
tonnes CO2e
(2019: 1.18)
(2018: 1.61)
Scope 1 and 2 (and associated 
scope 3) emissions intensity 
ratio (kg of CO2e/per customer)
(2019: 700)
(2018: 1,803)
Scope 1 GHG emissions 
– tonnes CO2e
(2019: 500)
(2018: 412)
Associated indirect 
(scope 2) GHG emissions 
– tonnes CO2e
During 2020, PFG consumed 10,768 MWh of energy.
* 
 Our emissions are reported in accordance with the WRI/WBCSD Greenhouse Gas (GHG) Protocol. We use an operational control consolidation approach 
to account for our GHG emissions and use emission conversion factors from Defra/DECC’s GHG Conversion Factors for Company Reporting 2013. 
Our GHG emissions are calculated using energy use data accessed via meters and energy suppliers, and from records of fuel use.
Scope 3 GHG emissions 
The business travel of our colleagues is a significant contributor to our scope 3 GHG emissions. These emissions also include 
those that are associated with the waste that we dispose of and the water used in our premises. Given the travel restrictions 
that were in place during 2020, these emissions were lower than in previous years, and amounted to 2,986 tonnes of CO2e 
(2019: 7,298 tonnes of CO2e).
16
4
2,073
440
327
102
24
2,986
Air travel
Rail travel
Car travel – 
own vehicles 
(‘grey fleet’)
Waste 
collection and 
management
Water use
Total
Extracting, 
refining and 
transportation 
of raw fuel 
associated 
with business 
travel
Extracting, 
refining and 
transportation 
of raw fuel 
associated 
with scope 
1 and 2 
emissions
88
Provident Financial plc Annual Report and Financial Statements 2020
Our operational carbon footprint
During 2020, our operational carbon footprint amounted to 4,507 tonnes of CO2e. Further details relating to this footprint 
are shown in the pie chart below.
Total emissions 
– 4,507 tonnes 
of CO2e
 9+
  Scope 1 emissions – 408 tonnes of CO2e
  Scope 2 emissions – 1,113 tonnes of CO2e
  Scope 3 emissions – 2,986 tonnes of CO2e
Carbon offsetting 
We continue to offset our direct operational carbon footprint. 
We do this by financing sustainable development projects 
around the world which help to mitigate the effects our 
operations have on our climate.
This year, we offset 4,507 tonnes of CO2e, which accounted for 
all of the Group’s 2020 operational footprint. These emissions were 
offset through the purchase of carbon offset certificates in the 
Weyerhaeuser Carbon Sequestration Project in La Pitanga, Uruguay. 
The forest sector of Uruguay plays a significant role in the 
socio-economic development of the country, especially its 
interior regions. The project comprises a total of 18,191 hectares 
of land previously under extensive grazing by beef cattle, 
converted into forest plantations for value added, long-lived 
timber products and for sequestering carbon dioxide from 
the atmosphere in different pools, reverting the existing soil 
degradation process that has been occurring for several years. 
It will remove a total amount of 5,652,922 tonnes of carbon 
dioxide in a period of 100 years or an average of 56,529 tonnes 
of carbon dioxide per year.
The project also delivers a range of positive environmental 
and social impacts, including:
 – the reduction of rural poverty through the generation of 
high-quality and stable employment, and reverting the 
process of rural migration to big cities in a region of Uruguay 
with elevated levels of poverty;
 – the creation almost 260 job positions during the agrarian 
phase and provision of support to around 70 local farmers 
who are able graze cattle on the farms in the project; and 
 – the provision of support to important ecosystems such as 
Sierra de Rios, Rio Yaguaron and Arroyo Tacuari which are 
home to a number of vulnerable species or are at high risk 
of extinction in the wild environment.
Through the investment we make to this project, we are also 
able to contribute to four of the SDGs which relate to decent 
work and economic growth, responsible consumption and 
production, climate action and life on land.
89
Strategic report25
+
66
+
N
Sustainability continued
Find out more
2020 Corporate 
Responsibility Report
Our stand-alone 2020 CR Report provides a balanced account 
of how our Purpose and strategic drivers are aligned to the 
Group’s responsible business strategy, as well as further details 
of the progress that has been made during 2020 in delivering 
against this strategy. The report relates to the non-financial 
aspects of Provident Financial plc and its operating divisions 
– Vanquis Bank, Moneybarn and CCD – in the UK and ROI, 
and its key stakeholders: customers, colleagues, shareholders 
and debt investors, regulators, communities, suppliers 
and the environment.
For further details on our 
approach to corporate 
responsibility, visit 
www.providentfinancial.com
90
Provident Financial plc Annual Report and Financial Statements 2020
Section 172
Statement regarding section 172 of the Companies Act 2006
We listen…
Who does the Board deem to be 
the Group’s key stakeholders?
Our  
customers
Our  
environment
Our 
colleagues
Our  
communities
Our  
regulators 
and government  
(and other  
bodies)
Our  
suppliers
Our 
investors  
(equity  
and debt)
We define our stakeholders as individuals or groups who have 
an interest in, or are affected by, the activities of our business. 
Our key stakeholders are set out above, and you can read about 
why we engage with them in more detail on pages 72 to 89.
You can also read about how we generate and preserve value 
over the long term on page 17 (reasons to invest); pages 18 and 19 
(our Purpose and business model); pages 20 and 21 (our strategic 
objectives); pages 34 to 37 (our markets); and pages 48 to 61 
(risk management).
For more details on how our Board operates, and the way in 
which it reaches decisions, including the matters it discussed 
and debated during the year, please see pages 108 to 110.
A stakeholder mapping exercise was undertaken during the 
year, and the resultant Stakeholder Map was approved by the 
Customer, Culture and Ethics (CCE) Committee on 26 October. 
A formal stakeholder engagement plan, based upon the 
results, is being prepared for the Board’s approval in 2021. 
This will ensure we continue to engage with our stakeholders 
in a manner and regarding topics which are important to them 
and the Group, and therefore maximising the effectiveness 
of our engagement. You can find out more about these 
developments within our 2020 Corporate Responsibility Report, 
available at www.providentfinancial.com.
Our Corporate Social Responsibility team has also undertaken a 
materiality assessment, which informed us that following the 
materiality assessment exercise we undertook during the first 
quarter of 2021, we confirmed that customer vulnerability, 
responsible lending practices and customer satisfaction and 
care were the issues that rated highest in importance to both 
our business and our stakeholders. The exercise also identified 
the pandemic, climate change, diversity and inclusion, and 
mental health and wellbeing as issues that have grown in 
importance for both internal and external stakeholders since 
we last updated our materiality matrix, because of their 
potential to impact our future business performance and 
prospects. Further details are contained on page 18 of our 
2020 Corporate Responsibility Report. 
The Board received an update from the Chairman of the CCE 
Committee at its November 2020 meeting on a review it had 
undertaken of the s.172 duty and related external reporting 
requirements, including the decisions reached and action 
directed. The Committee agreed that the s.172 statement 
should be more strategically relevant in its second iteration.
Provident Financial plc Annual Report and Financial Statements 2020
91
Strategic reportSection 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Our customers
See pages 72 and 73 for key KPIs
How 
Indirect engagement during the year included the Board receiving verbal reports from the Chairman of the 
CCE Committee, Graham Lindsay, regarding customer call listening sessions and associated learnings, vulnerable 
customer reviews, product concept reviews, its monitoring of customer payment holiday volumes and the 
outcomes and actions from the Customer Lives Survey. The Board also received regular management reporting 
on customer payment holiday tracking and the levels of customers in persistent debt, which had increased as 
a result of Covid-19 forbearance measures. In addition to this the Board discussed remote lending and collections 
facilities within CCD and the tightening of credit underwriting. At the Corporate Planning Conference (CPC) the 
Board received a UK non-standard marketplace update which provided updated customer segmentation and 
market share data, outlined the risks and opportunities of the marketplace, including key regulation, and how 
this impacted the Group’s product portfolio and customer proposition.
The CCE Committee reviewed the Customer Lives Survey results, the customer and Blueprint dashboards, 
customer outcomes and payment holiday performance and conduced customer call listening sessions. 
The CCE Committee reported to the Board as appropriate.
Topics 
Lessons learned from the pandemic, including increased digitisation of the customer journey, forbearance 
procedures, payment holidays, persistent debt, access to credit and product proposition. 
Significant 
feedback
That there were 12 million customers within the non-standard market and that the market was fluid, with 2 million 
customers expected to fall into the sub-prime category as a result of the impact of Covid-19 upon their finances. 
Feedback also indicated that there had been growth in both the personal loans and motor finance markets 
and that customers wished to retain the use of their credit facilities wherever possible, with home credit 
customers adapting to digital loan disbursement. The benefits of operating closely as a Group became 
apparent, including the provision of cross-divisional support in times of significant stress. The customer 
complaints root cause analysis provided valuable insights into customers’ perceptions of the Group’s 
products and services, including their affordability within the context of the pandemic.
Key outcomes 
 – Outcomes regarding the broadening of the Group’s customer proposition were fed into the Group’s strategy 
discussions at the CPC. 
 – Rather than reduce the amount of available credit for customers during a time when they would likely be needed 
more than ever, the Board ensured that the Group increased its liquidity to responsibly accommodate 
customer needs.
 – Oversaw the regulatory matters and engagement regarding: the work undertaken to understand the feasibility 
and appropriateness of a Scheme of Arrangement for customer complaints arising from our home credit 
business; in relation to withdrawing CCD from the home credit market; and to establish a new, mostly digital, 
lower cost offering. See pages 13, 28 and 29 for more information.
 – The inception of remote lending and collections facilities implemented within CCD enabled customers to 
safely make payments throughout the Covid-19 related disruption in line with the Group’s Purpose of helping 
the customer onto a path to better financial health. 
 – Engagement with customers and close monitoring of operational performance highlighted opportunities 
for the Group to flex its resources to reflect changing customer needs.
 – The decision to tighten credit underwriting was necessary to ensure that the Group was lending responsibly 
in what has proven a period of unprecedented disruption. 
Principal decision – the repayment of government furlough monies
Following confirmation that the Group was able to access a 
furlough grant via the Government’s Coronavirus Job Retention 
Scheme (Furlough Scheme), furloughed colleagues were paid 
80% of their basic salary, with the Group paying salary costs that 
exceeded the furlough grant limits within the Furlough Scheme, 
thereby assisting those colleagues with their financial security. 
Following comments from the Chair of the Parliamentary Business 
Committee regarding the status of profitable firms, the Board 
further discussed the grant and considered that as the Group 
had mitigated the impact of the pandemic, retaining strong 
capital and liquidity positions, and there had been lower than 
anticipated colleague furloughing, repayment of grant monies 
should be considered. 
Following a detailed assessment from management regarding 
the implications of grant repayment, the Board considered the 
benefits and risks to the Group, including the possible short 
and long-term implications and the reputational impacts. The 
Board decided that despite the impact upon the Group’s cash 
flows, the repayment of the furlough monies was the right thing 
to do, aligned with the Group’s values and Purpose, and clearly 
communicated the Board’s belief in the future of the Group. 
The Board therefore approved the repayment of furlough monies 
and stipulated that no further claims be made, whilst 
maintaining enhanced payments for those colleagues 
who remained furloughed. 
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Provident Financial plc Annual Report and Financial Statements 2020
Our colleagues
See pages 76 to 79 for key KPIs
How 
Examples of direct engagement included regular vlogs by our CEO, regular colleague newsletters and internal 
communication emails following external announcements in relation to Covid-19. The Colleague Forums continued 
their work and our designated Non-Executive Colleague Champion, Graham Lindsay, engaged with colleagues 
directly in 2020 by attending the forums and providing verbal reports to the Board regarding colleague 
feedback. For further information on Graham’s work in this regard see pages 114 and 115. 
Indirect engagement included the reporting to the Board of the Colleague Pulse Survey, material matters from 
the CEM Survey and associated action plans, which were held more regularly during 2020 to ensure colleagues 
were provided with ample opportunity to provide feedback on adapted working conditions during the pandemic. 
The CCE reviewed the outcome of the Colleague Pulse Survey and considered the impact of Covid-19 upon 
the Group’s colleagues. 
The 2020 Colleague Survey was considered by the CCE Committee and Board in January 2021. The Board also 
regularly discussed the impact of Covid-19 upon colleagues and received a Return to Work paper in June 2020 
which detailed key colleague feedback in relation to office working and safety. Another indirect method of 
engagement was the Board’s review of the whistleblowing reports and ongoing monitoring of the work of the 
Whistleblowing Forum. Reports on colleague furloughing and reduced hours were considered by the Board 
and feedback given to management as appropriate. 
The Group Risk Committee (GRC) conducted a detailed risk assessment of Covid-19 upon working conditions 
in September 2020 which identified, documented and mitigated the risks associated with colleagues returning 
to work. At its January 2021 meeting the CCE Committee received a follow-up paper on the Future of Work and 
considered the Group’s updated Workforce policies; updates on these matters were provided to the Board 
by the Chair of the CCE Committee.
The Nomination Committee reviewed the Group’s talent management and succession framework, diversity within 
the talent pipeline and consideration of equality, diversity and inclusion (EDI) initiatives, further details of which 
are contained on pages 129 and 130. 
The Remuneration Committee considered and approved a new Group-wide colleague role and reward 
structure with aligned benefits at each level and coordinated training and expected behaviours. The Directors’ 
Remuneration Policy (DRP) and launch of a Restricted Share Plan (RSP) were considered and approved by the 
Remuneration Committee and Board, which directly considered the impact of the incentivisation and retention 
of colleagues. For further details, see the General Meeting (GM) and RSP principal decision on page 96. 
Topics 
Remote working and plans for safely returning to offices, leadership performance, furloughing and flexible 
working patterns, physical and mental wellbeing and diversity and inclusion. 
Significant 
feedback
Positive feedback was received on the Group’s response to Covid-19 and how the Group had prioritised the 
wellbeing of its colleagues, including the launch or refresh of wellness initiatives during the year. Furthermore, 
whilst colleagues missed the interaction of working in offices, the majority wished to see increased flexibility 
and remote working in the future. It was evident that the recognition of high performance remained an area of 
focus for colleagues. The Colleague Pulse Survey indicated that engagement across the Group had increased 
year on year by 6%. The CEM Survey indicated that these colleagues were supportive of adapted collection 
processes and retaining onsite visits subject to being issued with appropriate personal protective equipment. 
Key outcomes 
 – Feedback from the Colleague Forums raised awareness of the wellbeing concerns of our key workers 
remaining in the office throughout the pandemic, which assisted with the decision to limit those returning 
to the office and deactivate passes until the full Return to Office process had been completed.
 – The generation of a new Group-wide colleague role and reward structure with aligned benefits at each level 
and coordinated training and expected behaviours. 
 – The launch of the RSP (see the principal decision for further details).
 – The approval of an updated Whistleblowing Policy. 
 – The issuance of personal protective equipment to CEMs to enable safe customer visits and Field Forum 
feedback influenced the earlier reinstating of operational duties within CCD. 
 – The provision of Colleague Mental Health Toolkits for managers and the roll-out of the Thrive mental health 
application across the Group. 
 – The launch of our new Be Yourself diversity and inclusion initiative, sponsored by members of the 
executive management. 
 – Oversaw the regulatory matters and engagement regarding: the work undertaken to understand the 
feasibility and appropriateness of a Scheme of Arrangement for customer complaints arising from our 
home credit business; in relation to withdrawing CCD from the home credit market; and to establish a new, 
mostly digital, lower cost offering. See pages 13, 28 and 29 for more information.
 – A safe Return to Work approach was approved by the Board for those who were either unable to or faced 
challenges with working from home. Colleague feedback regarding the Group’s future approach to office/
remote working was fed into the Group’s Future of Work project.
Provident Financial plc Annual Report and Financial Statements 2020
93
Strategic reportSection 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Our regulators & government
See page 75 for further information
How 
Indirect engagement included the Board’s consideration of the ILAAP following feedback from the PRA. The 
Board considered management’s report following discussions with the Gambling Commission prior to its ban 
on the use of credit cards for gambling transactions. The Board received reports from management who had 
liaised with Fitch in relation to the Group’s credit rating (downgraded to BB+ with negative outlook from stable 
outlook). The Board received an update on proposed wearable technology in the ROI field teams following 
discussions with Central Bank of Ireland, ensuring the safety of our customers and colleagues.
The Board considered and approved the tax strategy. In addition, the Board received regular updates on 
discussions with HMRC regarding its industry-wide review of the historical employment status of self-employed 
home credit agents, further details of which are contained on pages 61 and 231. The Board reviewed the CRO’s 
regulatory horizon scanning reports which detailed all interactions with the Group’s regulators, together with 
reports from the CEO on recent discussions. The Board was also kept apprised via the CEO in meetings regarding 
discussions with the FCA regarding those customers categorised as being in persistent debt, the Board adding 
value by authorising additional resources to successfully implement a PD36 initiative in the year. 
The Board considered in detail discussions management had held with the Financial Ombudsmen Service 
in relation to historical complaints and the requirement to retain such data as was appropriate in this regard. 
Consideration was given and engagement undertaken with appropriate government stakeholders regarding 
whether the Group would be able to access the various schemes for furloughed colleagues.
Management met with the FCA to discuss a programme of work undertaken to understand the feasibility and 
appropriateness of a Scheme of Arrangement for customer complaints arising from our home credit business, 
including consideration of the impact on our stakeholders. See pages 13, 28 and 29 for more information.
The Board oversaw the regulatory aspects and regulatory engagement regarding the scheme of work 
undertaken to move CCD away from the home model and market to a new, lower cost offering. See page 13 
for more information.
Direct forms of engagement include the proactive engagement undertaken by members of the Board and 
executive management with regulators via regular meetings and membership of trade associations. In addition, 
the Group CEO regularly liaised with the FCA regarding the Group’s response to Covid-19. A letter from the Board to the 
Treasury outlining the Group’s approach to managing Covid-19 related risks for its customers and colleagues 
was sent in March 2020. Further engagement with HM Treasury took place regards the Group’s market and 
issues such as the detailed review of payment freezes crisis of credit availability. Face-to-face meetings were 
conducted with some Board members as part of the PRA’s Supervisory Review and Evaluation Process in the 
year. Board members received letters directly from regulators and MPs and considered these with the Board 
or respective committee meetings, such as the FRC’s ‘Dear Audit Committee Chair’ letter. 
Topics 
The Group’s tax strategy, complaints volumes, strategic project progress such as product concepts, Covid-19 
response and changes to customer-facing processes, the GM and launch of the Group’s Restricted Share Plan, 
the Group’s capital and liquidity position and the risk mitigation programmes within the divisions, Financial 
Crime and Risk Mitigation Programmes within VBL. 
Significant 
feedback
The prohibition of credit card use in gambling transactions, requirements to ensure VBL’s removal from the FCA’s 
watchlist and the requirement for wearable technology within the ROI field. Management updated the Board with 
feedback received from the PRA with regard to the repurchase of Company bonds within the market. 
Key outcomes 
 – The implementation of wearable technology in the CCD field teams following discussions with Central Bank 
of Ireland, ensuring the safety of our customers and colleagues. 
 – The removal of the use of VBL’s credit cards for gambling transactions. 
 – Board approval of the ILAAP.
 – Approval of 2021 Group tax strategy. 
 – Successful completion of C-SREP.
 – An extension of the deadline for PD36 customers to respond and agree a pay-down solution on their 
accounts as a result of engagement with the FCA.
 – The successful removal of VBL from the FCA’s watchlist in December 2020. 
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Provident Financial plc Annual Report and Financial Statements 2020
Our investors (equity and debt)  
See page 74 for key KPIs
How 
See pages 116 and 117 for further details on how we engage our investors in our investor relations programme, 
such as the AGM, stock exchange announcements and the Annual Report. A material example of the Board’s 
direct engagement was Andrea Blance, SID and Remuneration Committee Chair, consulting directly with 
major investors regarding the proposed changes to the Directors’ Remuneration Policy (DRP) and share plan 
changes proposed at the November 2020 General Meeting (GM).
The Board indirectly engages with investors via the review of an investor relations report at each Board 
meeting, which summarises engagement activities and feedback received. The Board further receives 
external communication reports at each meeting, detailing public and media relations and corporate 
responsibility activities. The Board reviews and approves all trading and results statements issued to the 
market. The Board held a dedicated session to discuss the results of an Investor Perceptions Audit which 
provided significant feedback as detailed below. 
The Board considered capital allocation across the Group and approved a new Group Capital Management 
Policy, setting out the coordination of capital across the Group and providing enhanced governance over the 
allocation of this resource, thereby maximising financial returns. The Group Capital Management Policy would 
be overseen through the Group Treasury Committee with updates provided to the Board as appropriate. The 
Board considered the timing of the Interim Results following engagement with brokers to ensure there was 
sufficient time to accommodate any delays through remote working and to assess the exit performance 
of payment holidays.
Topics 
The Investor Perceptions Audit delivered key investor feedback in areas such as the Group’s perceived 
strengths, weaknesses, regulatory outlook, investors’ attitudes to market growth and the impact of Covid-19 
upon the Group’s strategy. The arrangements for the AGM which had to be held behind closed doors in line 
with the Government’s Stay at Home measures. For further details regarding the RSP feedback, see our 
principal decision on the following page.
Significant 
feedback
The Investor Perceptions Audit highlighted that investors expect that, given its strong capital and liquidity 
positions and dominant position within its market, the Group will seek to capitalise upon its market share as 
a result of Covid-19 upon its competitors. Future growth opportunities to become a bank for the underserved 
within Vanquis Bank and further synergies between this and Moneybarn’s propositions. 
Cautioned against driving ROE above what was considered to be a sustainable level, and to be kept below 25%. 
Investors were understanding of the withdrawal of the 2020 dividends, noting an expectation of a low-level 
resumption of dividends in 2021, subject to the Group recovering from Covid-19 related disruption. For details 
of investor engagement and feedback provided for the RSP, please refer to the principal decision on the 
following page.
Key outcomes 
 – Approval of the revised DRP and RSP at the GM on 3 November 2020.
 – The withdrawal of our 2020 dividend (see the principal decision below). 
 – Updated Capital Allocation Policy ranking organic growth, dividends and then inorganic and capital returns 
in priority order. 
 – The delaying in publishing the Interim Results until a detailed assessment of the Group’s going concern 
position had been undertaken by the Audit Committee. 
 – Purchase of bonds within the market, reducing the Group’s interest charges by c.£4m in 2020 and c.£5m 
for years 2021–23.
 – Approval of the Capital Management Policy.
Principal decision – withdrawal of our 2019 final dividend
The Group announced on 27 March 2020 the withdrawal of the 
final 2019 dividend of 16.0p per share, the cash impact of which 
was £40m. The Board considered, in good faith, that the withdrawal 
of the dividend would be most likely to promote the success of 
the Company in the longer term and benefit its members 
as a whole. 
In reaching this decision, the Board had discussed the 
uncertainty regarding the impact of Covid-19 upon the Group 
and proposed that the Group withdraw the 2019 final dividend 
in order to support a prudent and robust capital and liquidity 
position. Positive engagement was undertaken with investors 
following the Group’s preliminary results announcement and it 
was relayed to the Board that investors would expect the Group 
to be prudent in regard to its decision on whether to withdraw 
the final dividend as their primary concern was the Group 
maintaining appropriate capital and liquidity positions. Further 
to this, the Board commissioned and received guidance from 
its corporate broker with regard to the likely perception of such 
a decision by shareholders and it was also noted that other 
such companies had made similar decisions. 
Provident Financial plc Annual Report and Financial Statements 2020
95
Strategic reportSection 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Principal decision – the General Meeting (GM), Directors’ Remuneration Policy (DRP) 
and Restricted Share Plan (RSP)
Shareholder feedback post the 2020 interim results announcement 
had included strong support for management, agreement with 
the articulated strategic direction of the Group and concern 
that management had nearly no lock-in of its talent. Further 
to this, the Remuneration Committee’s decision that no bonus 
would be paid to the executive directors relating to the 2020 
financial year further exacerbated concerns regarding talent 
retention so the Remuneration Committee developed, and the 
Board approved, a new DRP and RSP to address these concerns 
and to support compliance with regulatory requirements 
impacting the Group. Further details regarding the reasons for 
the change can be found within our DRP on pages 155 to 159.
Following the Remuneration Committee’s approval of the 
proposed remuneration changes, engagement with shareholders 
through a consultation process was led by the Senior Independent 
Director (SID) and Chair of the Remuneration Committee. The 
SID sent letters to the Group’s largest shareholders explaining 
the reasoning for the changes, following which meetings were 
conducted between them and the SID. Following those meetings 
letters were sent to other institutional shareholders and proxy 
advisory bodies and meetings between them and the SID were 
conducted. In total 65% of the Group’s share register was engaged 
with to garner feedback on the proposals.
A paper detailing the shareholder feedback was considered at 
the November Remuneration Committee meetings and in response 
the Board clarified that any grant made in November 2020 
under the RSP would, at a minimum, incorporate the reduction 
in value of awards that was applied to awards granted in 
April 2020 under the Long Term Incentive Scheme. This was 
communicated to the investor bodies and the 20 largest 
shareholders and uploaded to the Group website.
The feedback received influenced the final proposed DRP in the 
following ways: the RSP underpin was further strengthened and 
a number of financial metrics included; it was clarified that the 
RSP grants were made on base salary; and a target bonus payout 
of 50% of maximum was agreed. For further details, please refer 
to our DRR on pages 151 and 152.
Following consideration of the feedback provided through the 
shareholder consultation, the Remuneration Committee and 
Board approved the proposed DRP and RSP for recommendation 
to shareholders. A Notice of a GM, together with the proposed 
resolutions and detailed changes to the DRP and RSP rules were 
circulated to all shareholders on 9 October 2020 and the GM was 
held on 3 November. Shareholder questions were encouraged 
in advance of the meeting and were responded to via email as 
appropriate and we were pleased to note that 76.6% of share 
capital was voted at the GM, with all resolutions passing with 
in excess of 96% approval. 
Our suppliers
How 
See pages 80 and 81 for key KPIs
A tender for the Group’s remuneration consultants was led by the SID and Remuneration Committee Chair. 
In addition a tender for the Group’s external auditor was conducted by an Audit Tender Committee, led by the 
Audit Committee Chairman and comprised of the Board and Audit Committee members and management. 
The Board received recommendations from specially constituted Tender Committees regarding the provision 
of brokerage, remuneration advisor and external audit services. 
The CCE Committee reviewed the results of the Group’s Top 10 Supplier Review, which assessed the internal processes 
of material suppliers to ensure they were compliant with required standards and identified opportunities for 
enhancement within the supply chain. In addition, the CCE Committee received a suppler update in July 2020 
regarding how the Group had adapted its corporate responsibility programme due to the Covid-19 pandemic. 
The Board considered the Modern Slavery Act Declaration in March 2020. 
Topics 
Prompt payment, data protection, modern slavery, performance and anti-bribery and corruption. Tenders were 
conducted throughout the year for the provision of brokerage, remuneration advisor and external audit services. 
Significant 
feedback
Feedback of the Tender Committees following robust tender processes for the provision of brokerage, 
remuneration advisor and external audit services. 
Key outcomes 
 – Continued prompt payment of suppliers, thereby remaining signatories of the Prompt Payment Code, 
maintaining the Group’s reputation for high standards of business conduct. 
 – An agreed action plan in relation to the Group’s Top 10 Supplier Review feedback. 
 – Approval of the Group’s Modern Slavery Statement. 
 – The appointment of various new advisors, including Numis as joint brokers with Barclays, replacing 
JP Morgan, the reappointment of Deloitte as the Group’s external auditor and the appointment of PwC 
as the Group’s remuneration advisor. 
96
Provident Financial plc Annual Report and Financial Statements 2020
 
Our communities 
See pages 82 to 85 for key KPIs
How 
The Board approved Social Impact Programme delivers community investment in a number of areas 
(see pages 83 and 84). The Board is kept apprised of the work of the CCE Committee in this regard and 
receives regular updates on community-related matters. The CCE Committee considered the Group’s Social 
Impact Programme at both its July and October meetings, approving management’s approach to funding in 
light of Covid-19 related challenges within our communities.
The CCE Committee considered the Group’s commitment to the UN Sustainable Development Goals (SDGs) 
at its October meeting. 
Topics 
Customer vulnerability, community contributions, charitable giving and volunteering activities and adaptations 
to the same required as a result of Covid-19. 
Significant 
feedback
Concerns regarding the longer-term impacts of Covid-19 upon communities and investment. Feedback from 
partners enabled the Group to highlight areas of greatest and most immediate need. We also worked closely 
with our partners to ensure that where relevant, funding could be used to develop online or remote delivery 
of advice and support. That alignment with SDGs would enable the Group to better manage risks, anticipate 
consumer trends and demand, attract, retain and develop the best colleagues, attract capital, and strengthen 
the Group’s supply chains. 
Key outcomes 
 – The Social Impact Fund constituted a foundation in Scotland and provided 800 printed information packs 
for the first Virtual Numeracy Day, in keeping with the Group’s Purpose of helping put customers on a path 
to a better everyday life. 
 – The CCE Committee approved the Group’s commitment to six long-term ESG objectives which were aligned 
with the SDGs. For further details on our ESG targets, please refer to pages 30 to 33.
 – The agreement to honour commitments made to fund existing charity of community partners. 
 – The enabling of our partners to continue to support the communities we serve, some of which would face 
a tougher recovery from the impacts of Covid-19.
Our environment
See pages 86 to 89 for key KPIs
How 
We manage our environmental impacts via our Environmental Management System (EMS). You can read about 
our greenhouse gas emissions, and our environmental impact and approach on pages 88 and 89. The Board 
indirectly engages on environmental issues via the provision of reports and updates from the Head of Corporate 
Social Responsibility via the work of its CCE Committee. 
The CCE Committee received an update on climate change in October, outlining the achievement of ISO 14001 
in all the divisions and Group’s implementation of the Task Force on Climate Related Disclosures Financial 
Disclosures (TCFD) recommendations.
Topics 
Climate change, details of greenhouse gas emissions and the achievement of TCFD objectives. 
Significant 
feedback
That through engagement with TCFD and the setting of long-term climate-related objectives, the Group could 
align a number of key global priorities for the achievement of a more sustainable and inclusive path with our 
Purpose and business strategy. 
Key outcomes 
 – Board-level oversight of the Group’s environmental performance including briefings provided to the Board 
members on TCFD.
 – The Board approved the Group’s target to reach net zero by 2040.
 – The CCE approved the Group committing to the six long-term ESG objectives that were aligned with both 
the SDGs and TCFD. 
 – Annual submission to the Carbon Disclosure Project. 
 – The reduction in our operational carbon footprint by 42% from 9,468 CO2e in 2019 to 5,493 CO2e in 2020 with 
all these emissions offset through the purchase of carbon offset certificates in the Weyerhaeuser Carbon 
Sequestration Project in La Pitanga, Uruguay. For further information on the Group’s operational carbon 
footprint see page 89. 
Provident Financial plc Annual Report and Financial Statements 2020
97
Strategic reportSection 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Covid-19 and related stakeholder engagement
A Board commissioned Steering Group was incepted 
in February 2020 to plan for the potential impact on the 
Group’s colleagues and customers and reported that a short 
communication had been issued to colleagues confirming 
the current government advice on hygiene and symptoms.
Colleagues were advised to work from home from 23 March 
2020 and the Board received updates on the technology 
reported to make this possible, following which the Board 
approved a common set of policies and procedures for 
communication to colleagues in March. Colleague Managers 
received ongoing Manager Guides, outlining updated 
processes and advice in relation to Covid-19 and how to 
best engage with and manage their teams remotely. 
Management’s enhanced communication tools and 
increased use of social media was overseen by the Board. 
The Board oversaw the inception of remote lending 
and collections facilities implemented within CCD which 
enabled customers to safely make payments throughout 
the Covid-19 related disruption in line with the Group’s 
Purpose of helping the customer onto a path to better 
financial health. 
The Board challenged and supported management in 
their approach to colleague and regulator engagement 
with regard to the requirements for offices to remain open 
and ensuring they operated within applicable guidelines, 
receiving a Return to Work paper detailing the risk assessments 
undertaken prior to the reopening of the Group’s offices. 
The Board further monitored management’s customer-facing 
processes, including those for enhanced forbearance and 
in relation to payment holidays, receiving frequent 
collections performance updates.
Government guidance introduced a requirement to consult 
with elected representatives on a Covid-19 related workplace 
risk assessment, and colleague representatives were therefore 
elected and Colleague Forums and their terms of reference 
were updated across the Group to meet this requirement. 
Further, a Future of Work paper was considered by the CCE 
Committee in January 2021 following engagement with 
colleagues from across the business regarding flexible 
and remote working in the medium to long term.
The Board received frequent capital and liquidity updates from 
management, including management actions to optimise 
the Group’s position in preparedness for Covid-19 related 
headwinds, especially in relation to undrawn credit card 
balances within VBL (see the withdrawal of our 2020 dividend 
principal decision on page 95). The Board monitored regulatory 
capital requirements and loan covenants, overseeing the 
increase in VBL’s liquid asset buffer to £1bn. The Board also 
closely monitored reductions in lending volumes, decreased 
collections performance and payment holiday volumes, 
constructively challenging management on mitigating 
actions as appropriate. 
The Board discussed and agreed a proposal for the Board 
directors and senior management to take a 20% reduction 
in fees/salary for an initial three-month period given the 
challenges facing customers and colleagues. Further the 
Board monitored levels of colleagues who were furloughed 
and approved the payment of 80% of their basic salary, 
initially funded via a combination of the Group and the 
Government; however, the Board agreed the repayment 
of the monies and further details are contained within 
the principal decision on page 92. 
The Board held the AGM behind closed doors in line with the 
government guidance at that time, ensuring that shareholders 
were given the opportunity to ask questions in advance. 
The Board agreed the delayed publication of the Interim 
Results until management and the external auditor had 
sufficient time to conduct a detailed review of the Group’s 
going concern assessment. 
In May detailed reports were received by the Board 
in relation to the subsidiaries’ responses to Covid-19, 
monitoring the impacts upon and action taken in relation to 
colleagues and customers, returning to offices, the Board 
advising that VBL ensure it was appropriately resourced to 
capitalise upon opportunities within the market presented 
by Covid-19. The Board received updates on colleagues’ 
Return to Work strategy, including planning and internal 
communications. The CEO reported to the Board that a 
survey of the field CEMs had indicated that they were 
supportive of calling on customers subject to their consent 
and appropriate personal protective equipment had been 
issued to facilitate this. Updates to operational processes 
were supported by both the Group Internal Audit and Risk 
functions, which completed reviews of proposed processes 
and controls and presented findings to the Board.
98
Board leadership and Company Purpose
Chairman’s introduction
I am proud of the tenacity and professionalism 
shown by our colleagues who have continued 
to deliver our Purpose during a year of 
unprecedented challenges.
G
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99  Board leadership and Company Purpose
99  Chairman’s introduction
102  Our Board
106 
 Setting our strategy
108 
 Promoting long-term sustainable success: 
Board activities
111 
 The Board: steering our culture and uniting 
our colleagues
113  Stakeholders and investor relations
113 
114 
116 
 How we engage effectively with 
our stakeholders
Listening to our colleagues
 Effective engagement with shareholders 
and stakeholders: investor relations
118  Division of responsibilities 
123  Composition, succession and evaluation
123  Board composition
124 
Induction for new directors
125  Board evaluation
127  Nomination Committee Report
131 
 Customer, Culture and Ethics Committee Report 
133  Audit, risk and internal control
133  Audit Committee Report
138  Risk Committee Report
141  Directors’ Report
Read more about our corporate responsibility strategy 
in our 2020 CR Report at www.providentfinancial.com
Dear fellow shareholder, 
I am pleased to introduce the Corporate Governance Report 
for 2020.
Throughout 2020, we found ourselves in unprecedented times, 
and the Board has been focused on guiding our Group as safely 
as possible through the Covid-19 pandemic. The pandemic has 
had a profound impact on how we serve our customers, work 
with our colleagues and lead the Group, and we fully recognise 
the importance of effective governance to our success during 
such challenging circumstances. You can read more about 
how we have tackled the challenges brought about by the 
Covid-19 pandemic in our case study on pages 6 and 7 
of the Strategic Report.
The long-term impacts of the Covid-19 pandemic on the 
wider UK economy are uncertain; however, the Group has 
robust contingency plans in place. We have strong capital 
and liquidity positions and I am confident we have a talented 
and well composed Board with the right balance of skills and 
experience to provide the professional, thoughtful leadership 
needed in times such as these. Embedding and monitoring 
the Group’s Blueprint, Purpose, strategic drivers and behaviours, 
together with the work the Board has done to rebase the strategy, 
put us in a strong position.
Purpose and culture 
Provident Financial is a financial services company that, 
as a specialist lender, provides tailored credit products and 
services to customers who have difficulty accessing credit 
from mainstream providers. Reflecting on the challenges of 
the Covid-19 pandemic only brings into even clearer focus 
for the Board the important role the Group plays in helping 
its customers on their paths to financial stability and a better 
everyday life. In providing access to responsible and sustainable 
credit products the Group believes it provides an essential 
service for its customers. The Group seeks to represent its 
wider role in society and the needs of its customers through 
participation in regulatory consultations, such as the Woolard 
Review. The Blueprint was developed in an evolving regulatory 
and cultural landscape and this year the Board, through the 
work of the CCE Committee, has continued to drive and monitor 
the embedding of the Blueprint strategic drivers. You can find 
further information about the work of the CCE Committee 
on pages 131 and 132.
Provident Financial plc Annual Report and Financial Statements 2020
99
Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board leadership and Company Purpose continued
Chairman’s introduction continued
Purpose and culture continued
The restrictions of the Covid-19 pandemic accelerated delivery 
of customer initiatives, such as remote disbursement in the 
Consumer Credit Division. The Board, whilst concerning itself 
with the operational resilience of the Group and health and 
safety of all stakeholders, has encouraged the evolution of 
products, policies, infrastructure and services to benefit our 
customers across all of our brands. 
Operating responsibly and sustainably is central to our 
business and this includes addressing the wider social, 
environmental and ethical impacts of our activities. This year 
we have committed to five of the UN’s Sustainable Development 
Goals, and you can read more about how we will achieve this in 
our Sustainability Report on pages 70 to 90 and in our standalone 
Corporate Responsibility Report available on our website.
Board appointments
In 2020 we welcomed two new members to the Board. 
Neeraj Kapur formally joined us on 1 April 2020 and has already 
made a significant contribution. Margot James joined us on 
27 July 2020 and you can read more about her appointment 
in the Nomination Committee Report from page 127.
As announced to the market on 11 September 2020, and effective 
for the period 23 September to 3 November 2020, I assumed 
the role of Interim Executive Chairman whilst our CEO Malcolm 
Le May undertook a planned medical procedure. I used this 
opportunity to work more directly with senior executives and 
observe from an alternative perspective some of the intricacies 
of our Group operations. This allowed me to get an even clearer 
picture of the challenges we face. Malcolm resumed his CEO 
role on 3 November 2020, at which point I relinquished any 
executive responsibilities. This was a temporary measure, 
and we believe an appropriate and proportionate period of 
non-compliance with Provision 9 of the Corporate Governance 
Code 2016 (the Code), further details of which are in the 
Directors’ Report on page 146.
Effectiveness
As Chairman, I am responsible for ensuring the Board is able 
to effectively perform its responsibilities. Following our external 
Board evaluation in 2019, this year I decided that an internal 
evaluation was appropriate. Overall, we believe that the Board 
and its Committees worked effectively during 2020 and continue 
to do so. We expanded the evaluation to cover the Board’s 
response to the Covid-19 pandemic and you can read more 
about the outcomes on page 125. Focus areas for the Board in 
2021 will include getting closer to our customers, the Group’s 
IT strategy and digital engagement.
Continued refinement of the Board’s composition, bolstered 
by the appointments of Margot and Neeraj, further enables 
the Board in successfully discharging its responsibilities. The 
Board Skills Matrix was refreshed during 2020, the results of 
which have demonstrated that the Board has been strengthened 
in a number of areas including digital and technology.
With the additions of Margot to the Nomination, Remuneration 
and CCE Committees, and Neeraj to the Board, we believe that 
there is the correct balance of skills and experience in each 
Committee to operate successfully. You can read more about 
the work of each of the Committees in their reports throughout 
the Corporate Governance Report.
Risk & governance
The Board remains committed to the highest standards 
of corporate governance to enable it to oversee effectively 
the strategic direction, objectives and viability of the Group. 
Work has been undertaken in recent years to enhance 
and clarify the roles and responsibilities across the Group, 
including the implementation of our matrix management 
model with functional reporting lines in areas such as Legal 
and Internal Audit. The Group continues on this harmonisation 
journey toward an enterprise-wide approach to risk management. 
Overseen by the Group Risk Committee (GRC), the risk 
harmonisation programme incorporates: policy alignment; 
standardised risk control self-assessment; a centralised risk 
management system; and a Group risk appetite framework. 
Amongst other deliverables due throughout 2021, the GRC 
has supported management in their redesign of the 
framework, principles and allocation of resource to 
the harmonisation programme. 
The Board has played an important role in overseeing detailed 
risk assessments of the impact of the Covid-19 pandemic 
upon the Group and the safety of colleagues’ Return to Work. 
The Group’s risk appetite has also been re-based to consolidate 
principal risks, standardise risk definitions and deliver dynamic 
and outcome-based risk measures across the Group. The 
Board has received assessment reports on the overall risk 
profile of the Group and how this has changed in the period 
including undertaking a thorough and robust review of the 
principal and emerging risks.
The economic impacts of the Covid-19 pandemic continue to 
be widespread, and have altered the circumstances of a large 
number of our customers. Our ability to accurately predict the 
risk of lending is fundamental to our business model. We have 
therefore commissioned a review of underwriting across the 
Group to understand and act upon the risks and opportunities 
in this area. You can find more information about the work 
of the GRC in its report on pages 138 to 140. 
Strategic initiatives
As set out in more detail on pages 28 and 29, in March 2021 
the Group announced its intention to launch a Scheme 
of Arrangement (Scheme) to address the issue of rising 
customer complaints in CCD. Furthermore, the operating 
environment for traditional home collected credit has 
evolved materially. Consumer behaviour has moved 
rapidly toward digital solutions, accelerated by the 
necessary physical restrictions of the Covid-19 pandemic. 
To this end an operational review of CCD was conducted 
between November 2020 and May 2021. These are complex 
decisions and are of significant importance to the long-term 
success of the Group. Our governance framework has 
supported the Board to ensure that the key decisions 
throughout the Scheme project have been fully considered 
and made by the appropriate forums. The Group CEO 
established a dedicated Steering Committee to oversee 
the Scheme project at a management level which the 
Board oversaw. The Board received regular updates and 
considered amongst other things: the project governance 
arrangements; timeline and project plans; budget and 
resource; and the impact for our key stakeholders. The 
Board believes the Scheme to be the best option to 
protect the interests of all our stakeholders, including our 
customers, and the most effective way to protect the 
Group’s wider interests moving forward.
The Disclosure Committee regularly assessed the Group’s 
disclosure obligations in relation to the Scheme in order 
to ensure compliance with the requirements.
100
Provident Financial plc Annual Report and Financial Statements 2020
Stakeholders and s.172
Last year we presented our first section 172 (s.172) statement 
that documented how the Board engaged with stakeholders 
and utilised stakeholder feedback in its decision making. This 
year we have sought to provide greater focus on areas of 
significant strategic importance and you can find this year’s 
s.172 statement on pages 91 to 98. Through the CCE Committee 
the Board has furthered its work towards the development of a 
stakeholder engagement strategy, through detailed stakeholder 
mapping and materiality assessment exercises. You can read 
more about the work of the CCE Committee in its report on 
pages 131 and 132.
We made enhancements to our colleague engagement 
model evolving the scope and membership of our divisional 
workforce panels. These changes were of particular importance 
given the significant changes in working circumstances and 
have operated effectively in the period. Our designated 
Non-Executive Colleague Champion, Graham Lindsay, has 
executed his responsibilities admirably, particularly given the 
government restrictions on travel and congregation, and has 
provided the Board with valuable insight into the opinions, 
concerns and wellbeing of colleagues. You can hear directly 
from Graham on pages 114 and 115.
Previous plans to hold Board meetings across our various offices 
have been put on hold until such time as it is safe for them 
to be resumed. I look forward to being back in the office and 
meeting colleagues face to face, when circumstances allow.
Following UK Government guidance and with the health, 
wellbeing and safety of our colleagues, shareholders and 
wider communities in mind, it was with regret that we 
announced our decision to hold both our AGM in May and a 
General Meeting in November without shareholders present.
The robustness and strength of our 
governance framework have provided 
a much needed base of solidity 
from which we have managed 
the business effectively.
Dividend
Following careful consideration of all the issues, including: the 
directors’ responsibilities under s.172; the potential longer-term 
consequences of the evolving Covid-19 pandemic; and the 
uncertainties present at the time, the Board withdrew its 
recommendation of the 2019 final dividend in 2020 to preserve 
the capital and liquidity positions of the Group. You can find 
more detail about how we reached this decision in our s.172 
statement on page 95.
Restricted Share Plan and Remuneration Policy
Effective remuneration design is central to promoting our 
long-term sustainable success, supporting our strategy and 
driving our culture. As such, during the year we updated our 
Directors’ Remuneration Policy (DRP) and introduced a Restricted 
Share Plan (RSP). I am pleased to confirm, as was announced on 
3 November 2020, that all proposed resolutions were passed at 
our General Meeting and I thank our shareholders for the support 
they have shown for the changes. You can read more about 
the extensive work of the Remuneration Committee in our 
Directors’ Remuneration Report (DRR) from page 148.
We have found as we have navigated the difficulties of 2020 
that the robustness and strength of our governance framework 
have provided a much needed base of solidity from which we 
have been able to continue to manage the business effectively. 
I am confident that our governance framework will continue 
to provide the foundation upon which the Group can deliver 
long-term sustainable growth for the benefit of our shareholders 
and other stakeholders.
Patrick Snowball
Chairman
10 May 2021
Compliance with the UK Corporate 
Governance Code
For the year ended 31 December 2020 the Board considers 
that the appropriate corporate governance standards 
were in place throughout 2020. For the period under 
review, the Company complied in full with the provisions 
of the UK Corporate Governance Code, except for the 
one temporary and short-term (provision 9) exception 
as explained in our Directors’ Report on page 146.
This report explains the main aspects of the Company’s 
governance structure to give a greater understanding of 
how the Company has applied the principles and complied 
with the provisions in the Code. The Corporate Governance 
Statement also explains compliance with the FCA’s 
Disclosure Guidance and Transparency Sourcebook. 
The UK Corporate Governance Code is published by 
the Financial Reporting Council (FRC) and is available 
on its website, www.frc.org.uk.
Provident Financial plc Annual Report and Financial Statements 2020
101
GovernanceBoard leadership and Company Purpose continued
Our Board
Patrick Snowball
Chairman
Malcolm Le May 
Chief Executive Officer
Neeraj Kapur
Chief Finance Officer
N
D
D
Appointed: 21 September 2018
Appointed as CEO: 1 February 2018
Appointed: 1 April 2020
Tenure: 2 years
Tenure: 7 years
Tenure: 1 year
Career and experience:
Patrick was CEO of Suncorp Group Limited, 
an ASX 20 Australian financial services 
group, between 2009 and 2015 where he 
successfully led the turnaround of the 
group following the global financial crisis. 
Before joining the Board, Patrick was 
Chairman of IntegraFin Holdings plc between 
2017 and 2018 and was Chairman of Sabre 
Insurance Group plc until September 2020. 
Prior to this Patrick was a Non-Executive 
Director at Jardine Lloyd Thompson Group 
plc from 2008 to 2009, Deputy Chairman at 
Towergate Partnership between 2007 and 
2009 and a member of the FSA Practitioner 
Panel from 2006 to 2008.
Patrick’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Patrick’s unique career and experiences 
bring a wealth of skills to the Board. In 
particular, as Chairman, his previous 
leadership and demonstrable success in 
driving change, strengthening governance, 
creating strong and effective boards, and 
instilling stability through a positive culture 
are key strengths he brings to the Board.
 – Experienced chairman, non-executive 
director and chief executive officer.
 – Extensive experience of the financial 
services industry and the regulatory 
environment.
 – Wealth of knowledge of the challenges 
faced by the financial services sector, 
acquired over a 30-year career.
 – Long track record in leading companies 
to develop and deliver growth plans.
 – Change project management, typically 
involving digital transformation and 
brand building.
 – Building strong customer relationships, 
leveraging data and insights, as well 
as leading and developing wider 
stakeholder engagement.
Career and experience:
Malcolm joined the Group as an Independent 
Non-Executive Director in 2014, becoming 
Interim Executive Chairman in November 
2017. Malcolm provided effective leadership 
to the Board, working with them to redefine 
roles and responsibilities, and initiated a 
process to ensure the Board had the right 
mix of skills, experience and diversity. Prior 
to joining the Group, he held several senior 
positions within banking, including as 
Co-Head of Banking for Barclays in New 
York; Head of European Investment Banking 
at UBS; and Deputy CEO at Morley Fund 
Management (now Aviva Investors). 
Malcolm’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Malcolm’s extensive career, his deep 
knowledge of various businesses and 
sectors, his understanding of the regulatory 
environment and turnaround situations 
and his proven leadership skills are 
considered by the Board to be invaluable 
qualities that make him best placed to 
lead the business, as well as effectively 
contributing to the Board.
 – A deep knowledge and experience 
of the financial services industry 
and regulatory environment.
 – Relationships with key stakeholders, 
such as investors and the Group’s banks, 
enabling the Group access to funding.
 – The strengthening of the Group’s 
governance framework and the 
realignment of the Group’s culture 
more closely to the developing needs 
of the customer.
Current external appointments:
 – Director of IG Group Holdings plc.
 – Trustee of the Grange Festival.
 – Partner at Opus Corporate Finance* 
and Juno Capital LLP.
 – Trustee at Peace at the Crease.
*  Non-equity.
Career and experience:
Neeraj was Group Chief Financial Officer 
of Secure Trust Bank plc, a UK retail and 
SME bank. He is an experienced chief 
financial officer with a strong retail banking 
background, including consumer finance 
and savings products expertise. As a qualified 
accountant, Neeraj is technically strong, 
with a diverse background that commenced 
as an RAF fighter pilot. He brings versatility 
and intellectual agility to the Board and 
Group Executive Committee.
Neeraj’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
As a qualified accountant, Neeraj is 
technically strong and has a diverse 
background that has included time as a 
pilot in the RAF, an entrepreneur running his 
own business and working in a large-scale 
regulated bank. Neeraj has a strong retail 
banking background, including consumer 
finance and savings products expertise, 
and has experience in accounting, finance, 
professional services, governance, 
operations, marketing and risk. 
 – Experienced chief financial officer.
 – Significant experience in leading 
end-to-end finance functions, including 
for a bank and other corporates, as well 
as managing accounts for individuals 
and small business owners.
 – Proven ability to build effective working 
relationships with key stakeholders, 
including regulators, investors and analysts.
 – Deep understanding of, and strong 
experience in, the Group’s sector.
Current external appointments: 
 – Trustee of Edgeborough Educational Trust.
 – Trustee of The Worshipful Company 
of Chartered Accountants.
Committee key:
N
R
Nomination Committee
Remuneration Committee
Committee Chairman
A
C
Audit Committee
Customer, Culture 
and Ethics Committee
G
D
Group Risk Committee
Disclosure Committee
102
Provident Financial plc Annual Report and Financial Statements 2020
Andrea Blance
Senior Independent Director (SID)
Elizabeth Chambers 
Independent Non-Executive Director
Paul Hewitt
Independent Non-Executive Director
N
A
R
N
G
C
N
A
G
Appointed: 1 March 2017
Appointed: 31 July 2018
Appointed: 31 July 2018
Tenure: 4 years
Tenure: 2 years
Tenure: 2 years
Career and experience:
Andrea has extensive board and financial 
services experience. She spent her 
executive career at Legal & General Group 
plc, where she was a member of the Group 
Executive Committee and held a range of 
senior leadership roles, including Divisional 
Chief Financial Officer, Group Financial 
Controller, Group Chief Risk Officer and 
Strategy & Marketing Director. Andrea’s 
past non-executive roles include Senior 
Independent Director and Audit Committee 
Chair at Reassure Group plc, Risk Committee 
Chair at Scottish Widows plc and Lloyds 
Banking Group Insurance and a member 
of William & Glyn’s pre-IPO board.
Andrea’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Andrea brings a wealth of relevant 
experience, including her understanding 
of governance, the regulatory environment 
and conduct risk. She has extensive 
experience of strategy and customer 
marketing, complex change, finance & 
reporting, investor relations and 
stakeholder management.
 – Experienced senior independent 
director, non-executive director, board 
committee chair and senior leader.
 – Deep understanding of the financial 
services industry.
 – Track record of working with businesses 
at different stages of development and 
supporting both growth and recovery 
strategies.
Current external appointments:
 – Non-Executive Director of Hargreaves 
Lansdown plc.
 – Non-Executive Director at The Mentoring 
Foundation.
Career and experience:
Elizabeth is an experienced board director, 
senior financial services executive, strategist 
and marketing leader in the UK and globally. 
Her previous board experience includes 
being a Non-Executive Director at Dollar 
Financial Group, Hibu plc (formerly Yell 
Group) and The Home and Savings Bank. 
Elizabeth served on the board of Western 
Union International Bank and boards 
relating to consumer finance joint ventures 
between Barclaycard and other brands, 
such as Argos and Thomas Cook. She has 
extensive executive experience through 
roles including Chief Marketing Officer 
at Barclays and Barclaycard.
Elizabeth’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Elizabeth brings more than 25 years of 
experience in strategy, marketing and 
product development across a range of 
financial services. As an executive, she has 
a long track record of driving revenue growth 
and solving complex business challenges at 
major global financial institutions. In various 
roles she has led businesses through brand 
and reputation transformations, strengthened 
customer acquisition and engagement, 
built innovative digital businesses, and led 
major business turnarounds.
 – C-suite marketing and communications 
executive, board director and strategist.
 – Proven people leader.
 – Broad and deep knowledge of financial 
services, including credit cards and 
payments products, a wide range of 
customer loan segments and marketing 
in a regulated environment.
 – Substantial expertise in turnarounds, 
as well as M&A and cultural change.
 – Wide exposure to international operations 
and the unique challenges of leading them.
Current external appointments:
 – Non-Executive Director of TSB Bank Plc.
 – Non-Executive Director of Tilney Smith & 
Williamson Ltd and subsidiaries.
 – Non-Executive Director of University of 
Colorado Anschutz Medical Campus 
(non-profit).
 – Senior Advisor to Searchlight Capital 
Partners and its portfolio companies. 
Career and experience:
Paul is an experienced chief financial 
officer, chairman, non-executive director 
and audit committee chair who operates 
in a number of different sectors. Paul’s past 
non-executive director roles include chairing 
the audit committees of Tokio Marine, Kiln, 
NEST Corporation, Tesco Bank, Collins Stewart 
Hawkpoint, Charles Taylor Plc and GMT 
Global Aviation. He began his executive 
career in finance, working for over 20 years 
as a finance director of various companies, 
culminating in becoming Deputy Group 
Chief Executive and CFO of the Co-operative 
Group between 2003 and 2007.
Paul’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Paul’s varied and wide-ranging career 
is built on a successful career in finance. 
He has a track record of creating and 
realising value for shareholders and 
has worked across a number of sectors 
including financial services, technology, 
healthcare, retail and business services. 
Through his non-executive roles he has 
helped several management teams adapt 
their business models to respond to, and 
anticipate, changes in their competitive 
and regulatory environments. In both his 
executive and non-executive career he has 
had extensive experience of transactions 
and ensuring that businesses have an 
appropriate financial structure.
 – Experienced non-executive director, 
chairman and chief financial officer.
 – Broad experience of the financial services 
industry and the regulatory environment.
 – Strong track record in delivering good 
returns for shareholders.
 – Extensive experience of transactions.
 – Broad experience as both an executive 
and a non-executive of developing and 
challenging business strategies.
 – Has helped several management teams 
adapt business models in anticipation of 
changes in their environments and markets.
Current external appointments:
 – Non-Executive Director of ICNH Limited 
(trading as Dr Doctor).
 – Non-Executive Director of Feebris Limited.
 – Limited Partner at Horizon Capital Fund 3.
 – Limited Partner at Exponent Fund 2.
Provident Financial plc Annual Report and Financial Statements 2020
103
GovernanceBoard leadership and Company Purpose continued
Our Board continued
Angela Knight
Independent Non-Executive Director
Graham Lindsay
Independent Non-Executive Director
Robert East
Independent Non-Executive Director 
and Chairman of Vanquis Bank Ltd
N
A
G
N
R
C
N
C
Appointed: 31 July 2018
Appointed: 1 April 2019
Appointed: 26 June 2019
Tenure: 2 years
Tenure: 2 years
Tenure: 1 year
Career and experience:
Angela has extensive experience in both 
the public and private sectors. Prior to 
joining the Board, Angela was CEO at 
Energy UK, British Bankers Association (BBA, 
now UK Finance) and APCIMS (now Personal 
Investment Management and Financial 
Advice Association). She was previously a 
Member of Parliament and Treasury Minister 
between 1992 and 1997 and was the Chairman 
of the Office of Tax Simplification from 
December 2015 to March 2019.
Angela’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Her experience in the public sector means 
Angela has a strong understanding of the 
expectations of regulators and other public 
stakeholders. This combination means she is 
a skilled director who knows how to manage 
organisations and how to challenge 
management to deliver. Angela’s thought 
leadership, technical and policy skills, as well 
as a deep understanding of the financial 
sector, are demonstrated through her 
leadership of the repositioning of Energy UK 
in the energy sector and of the BBA through 
the banking crisis.
 – Experienced Government Minister, CEO, 
chair and non-executive director.
 – Wealth of knowledge of the financial 
Career and experience:
Graham has held a number of senior 
executive roles, including responsibility 
for the Lloyds branch network and as 
Corporate Responsibility Director. Graham 
joined the Wonga UK board in 2016 as part 
of the new leadership team engaged to 
improve the business and deliver change. 
Graham sat on the Board of the Institute 
of Banking & Financial Services and on 
the Professional Standards Board. 
Graham’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Graham brings to the Board extensive 
experience in commercial and retail banking 
following a 40-year career at Lloyds Banking 
Group and a deep understanding across 
various distribution channels. Graham has 
had demonstrable success in focusing 
organisations on their customers, ensuring 
they are at the heart of decision making 
and product design. Graham also has a 
strong appreciation of the Group’s 
regulatory environment.
 – Extensive customer knowledge, strong 
customer focus and a track record of 
enabling and overseeing businesses 
to ensure that they put the customer 
at the heart of what they do.
 – Significant stakeholder engagement 
services sector.
experience.
 – Deep knowledge of regulated industries.
 – Adept at solving difficult problems with 
effective solutions.
 – Understanding of public presentation, in 
particular as a proficient public speaker.
Current external appointments:
 – Senior Independent Director of TP ICAP plc.
 – Non-Executive Director of Taylor Wimpey 
plc and Arbuthnot Latham & Co.
 – Non-Executive Director of Encore Capital 
Group, Inc.
Current external appointments:
 – Senior Independent Director at OneFamily.
 – Vice Chair and Trustee at the Brain 
Tumour Charity.
 – Consultant for Trustees Unlimited.
Career and experience:
Robert worked for 32 years in various 
leadership roles with Barclays Bank, latterly 
as Chief Risk Officer of Absa in South Africa. 
He joined Cattles Plc, a consumer finance 
group, in 2008, where he led its restructuring 
from 2009 and was its Chief Executive from 
2010 until completion of the wind down of 
the group in 2019. Having joined its board in 
2011, Robert became Chairman of Skipton 
Building Society in 2017, where he is helping 
develop the Society’s strategy, grow its 
membership and ensure it remains financially 
strong. He is an Associate of the Chartered 
Institute of Bankers.
Robert’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Robert brings experience in, and 
understanding of, retail and commercial 
banking in the UK and internationally, 
acquired over a 40-year career. Robert is 
an experienced chairman, non-executive 
director and chief executive officer, enabling 
him to support a culture of openness and 
debate on the Board and to challenge 
management to deliver for the Group’s 
shareholders and other stakeholders.
 – In-depth knowledge of financial 
services, consumer finance, risk 
management and leadership.
 – Extensive knowledge of the Group’s 
regulatory environment and 
expectations of the PRA and FCA.
 – Track record of driving cultural change 
to ensure focus on customers, 
employees and value.
Current external appointments:
 – Chairman of Skipton Building Society and 
Director of Skipton Group Holdings Limited.
 – Non-Executive Director of Hampshire 
Trust Bank Plc.
 – Director of RCWJ Limited. 
Committee key:
N
R
Nomination Committee
Remuneration Committee
Committee Chairman
A
C
Audit Committee
Customer, Culture 
and Ethics Committee
G
D
Group Risk Committee
Disclosure Committee
104
Provident Financial plc Annual Report and Financial Statements 2020
Skills and experience
This diagram shows those Board 
members with strong or very strong 
skills or experience in some key skill 
areas. This diagram, together with the 
biographies, shows the combined 
strength of our Board in areas central 
to the Group’s sustainable success.
Leadership: culture and ethics
Margot James
Independent Non-Executive Director
Charlotte Davies
Group General Counsel 
and Company Secretary
N
R
C
Chairmanship
Appointed: 27 July 2020
Appointed: 1 April 2019
Audit and financial reporting
Tenure: Less than 1 year
Career and experience:
Margot served as a Member of Parliament 
between 2010 and 2019 and has held a 
number of ministerial offices, latterly as 
Minister of State for the Department of 
Digital, Culture, Media & Sport, where she 
championed the interests of both industry 
and consumers in the digital world. In her 
role as Parliamentary Under Secretary of 
State at the Department for Business, 
Energy & Industrial Strategy, Margot had 
responsibility for small businesses, consumers 
and corporate governance, including 
labour markets and the retail sector. 
Margot’s contribution to the Board, 
key strengths, skills and reasons 
for election: 
Margot has a wide-ranging successful 
career in both the public and private sectors. 
Her public sector experience provides 
Margot with a strong understanding of the 
expectations of regulators and other public 
stakeholders, as well as strong knowledge 
of corporate governance, labour markets 
and the UK’s technology and retail sectors. 
She has a track record of driving value for 
shareholders and has a demonstrable 
record as a successful entrepreneur 
and CEO.
 – Experienced Government Minister 
and Member of Parliament.
 – Results-focused entrepreneurial 
business owner.
 – Strong track record as a CEO 
and business leader.
 – Non-executive director 
and chair experience.
 – Deep governance knowledge.
 – Strong relationships with wider 
stakeholders in a variety of sectors.
Current external appointments:
 – Executive Chair of the Warwick 
Manufacturing Group.
 – Member at the Court of Governors 
of the London School of Economics.
Career and experience:
Charlotte brings a wealth of experience 
in the financial services sector and is 
an experienced General Counsel and 
Company Secretary. Charlotte previously 
worked at Cabot Credit Management 
where she was General Counsel and 
Company Secretary for many years and 
reviewed the governance structure and 
redesigned the regulatory structure in 
consultation with the FCA.
Prior to this Charlotte was Head of Affinity 
Legal and General Counsel of Lockton. 
Charlotte’s contribution to the Board, 
key strengths and skills: 
Charlotte’s legal experience has been 
gained predominantly within insurance 
before moving into the debt purchasing 
space. Charlotte brings extensive 
experience in and knowledge of the 
financial services sector, and also has 
legal experience in corporate, commercial, 
risk management, regulatory and 
governance advice. 
Non-executive director
Customers
Strategy
Product development
Change management
Shareholder engagement
Banking
Sub to near-prime lending
HR, talent and employee engagement
IT and digital initiatives
Executive director
Capital management and treasury
Provident Financial plc Annual Report and Financial Statements 2020
105
Governance 
Board leadership and Company Purpose continued
Setting our strategy
A fundamental role of the Board 
is to determine the Group’s Purpose 
and set out the strategy and 
objectives for long-term success. 
We describe in this section how we approach that task and 
explain our monitoring of management’s execution of the strategy. 
Having a clear purpose has helped focus our decision making 
to support long-term sustainable growth and customer centricity. 
Our Blueprint and Purpose and the strategic drivers that underpin 
them have remained consistent this year, and the Board 
continues to pursue the ambition to be the best and most 
trusted provider of credit to the underserved. In light of this 
ambition, the strategic initiatives process has been focused 
on designing and developing strategic goals.
The annual Corporate Planning Conference (CPC) was held in 
July 2020 in order for the Board to review the Group’s strategy 
and agree the supporting initiatives and enable the Group 
to respond to the impact of the Covid-19 pandemic. Board 
members and executive management participated in working 
sessions to discuss the future direction of the Group and the 
risks and opportunities for the Group’s future success, including: 
customer profile and market analysis; competitive environment; 
new and evolved product offerings; sustainable growth initiatives; 
profit improvement initiatives; stakeholder value; and human 
resources and the future of work. The Board considered objectives 
under the strategic pillars: Grow, Act and Maintain, and the 
opportunities and challenges to its strategy as outlined 
in our Strategic Report on pages 20 and 21.
A key output from the CPC was the recognition that ensuring 
the Group had in place the appropriate capabilities, resources, 
framework and tools to oversee and deliver key strategic 
initiatives and change projects was a strategic imperative. As 
such, a Group Transformation function has been established, 
with a supporting governance structure to provide the Board 
the necessary oversight. Furthermore, a Group-wide Change 
Delivery Framework has been implemented to capitalise on 
the benefits of increased collaboration and harmonisation 
across the divisions. To this end in support of monitoring the 
progress of the Group’s strategy, the Board will receive regular 
reports on the prioritisation and progress of the delivery of the 
strategic initiatives agreed at the CPC. 
Governance in action – supporting our strategy
Blueprint in action – Covid-19 response
The Group’s Covid-19 pandemic response required us 
to change the way we work across all our businesses, 
including the ways in which we engage with our customers, 
suppliers, investors and support our colleagues. 
During the pandemic strategic guidance and direction 
from the Board was required quickly and as a consequence 
the Board met more frequently, with several additional 
meetings taking place, particularly at the outset in 
March, April and May. 
The Board considered detailed reports about customer 
products, the forbearance changes that had been made 
within each division and how these impacted the future 
strategy of the Group. The Board agreed that focus should 
be maintained on the key strategic targets that had been 
set out at the Capital Markets Day in November 2019, 
including the launch of a new securitisation vehicle in 
Moneybarn and the increased utilisation of Provident 
Direct in CCD.
The unique circumstances brought about by the 
Covid-19 pandemic necessitated significant operational 
changes, including:
 – increased availability of digital distribution channels 
and self-serve payment options for customers;
 – enhanced forbearance options for our customers; and
 – remote working for the majority of colleagues.
At the CPC, the Board considered the ‘lessons learned’ 
from the initial months of the pandemic and how they 
could influence our strategy. This included assessing the 
risks and opportunities that the alternative ways of working 
and serving our customers had presented to the Group. 
In order to benefit from the learnings through this period 
and address any risks that have arisen as a result of these 
changes, we are undertaking a strategic review of the 
future of work in each business. 
Our governance structure ensures that the Board is responsible 
for setting the Group’s Purpose and strategy, and provides 
a framework from within which effective decision making can 
occur. The Board, having determined the Group’s Purpose, 
sets out the strategy and objectives for long-term success. 
The Board then monitors how the executive directors, supported 
by the Group Executive Committee and wider management 
teams, deliver against the strategy. The governance 
framework describes how and by whom decisions can be 
taken, and includes our Board Governance Manuals, Delegated 
Authorities Manuals, Matters Reserved for the Board and 
Committee terms of reference. Together these documents 
allocate responsibilities and authorities within the Group. 
The Chairman and Committee Chairs are responsible for 
ensuring that the Board and Committee agendas and 
annual cycle of business remain focused on the right issues, 
and that sufficient time is spent on strategic matters and 
the delivery of long-term objectives. As described on page 
120, our reporting templates require that those matters within 
s.172 are reported on in all written reports, including those in 
relation to new strategic initiatives presented to the Board.
Governance is critical to the Group achieving its Purpose 
and the successful delivery of its strategy and the diagram 
on the next page describes the key responsibilities for the 
Board and its Committees in the delivery of strategy. We 
believe our governance provides the appropriate framework 
for the effective running of the Group, supporting appropriate, 
high-quality decision making that balances the interests of 
our stakeholders.
106
Provident Financial plc Annual Report and Financial Statements 2020
Board
The matters reserved to the Board include the approval and monitoring of the strategy. The governance 
framework allocates responsibility for the setting of strategic objectives and desired behaviours to the 
Board. It is for the Board to ensure that the objectives have been designed with due regard for the Group’s 
stakeholder obligations and promote the long-term success of the Company. Supported by the GRC, the 
Board also has a key role in determining the nature and extent of the Group’s principal and emerging 
risks. You can read more about the responsibilities of the Board on page 118.
Group Risk 
Committee
The GRC assists the Board by taking an active role in defining the Group’s risk appetite. 
The risk appetite sets out the acceptable risk parameters within which the strategy can 
be delivered. The GRC assesses the effectiveness of the Group’s risk management 
strategy ensuring that appropriate governance arrangements and operating models 
are in place to manage risks. The GRC supports the strategy through its robust scrutiny 
of the Group’s principal and emerging risks and opportunities. In collaboration with 
the CCE, it supports the embedding of a risk culture aligned to the strategic Blueprint. 
The GRC Report is on page 138.
Audit  
Committee
The duties and responsibilities of the Audit Committee in 
support of the strategy are in its monitoring of the effectiveness 
and integrity of key strategic programmes and systems of 
internal control, such as those that identify, assess, manage and 
monitor financial risks. Through this work the Audit Committee 
considers the progress and quality of programme delivery and 
areas of significant judgement, estimation or uncertainty 
including emerging risks or issues. The Audit Committee 
reviews the efficacy of external financial announcements 
with a view to maintaining the Group’s reputation in the 
investment market. Further details of how the Group’s 
processes and internal controls work are set out on page 133.
G
o
v
e
r
n
a
n
c
e
Nomination 
Committee
The Nomination Committee considers Board and 
Committee composition requirements, including 
experience, diversity, skills and knowledge. In its work 
on senior management structure, diversity and 
succession, the Nomination Committee plays an 
important role in ensuring the leadership needs of 
the Group are met, facilitating the right environment 
for the governance arrangements to operate 
effectively and the strategy to be delivered. The 
Nomination Committee Report is located on page 127.
Remuneration 
Committee
The Remuneration Committee’s role is to ensure that 
remuneration policies and practices are designed to 
support our strategy, promote long-term sustainable 
success and encourage behaviours consistent with the 
Group’s Purpose, values, strategy and business model. 
More about the work of the Remuneration Committee 
can be found on page 148.
Customer, 
Culture  
and Ethics 
Committee
The Blueprint provides the Group with a sustainable long-term direction and 
customer centricity to underpin the strategy. The CCE Committee is the Board’s 
dedicated forum to consider the Group’s progress on culture and business process 
to ensure that they are focused on delivering fair outcomes and aligning workforce 
policies and practices. In support of the overall strategy, the CCE Committee plays 
a crucial role in product governance, overseeing the design principles of new 
products to ensure they align to the Group’s long-term customer and cultural 
objectives. You can read more in the CCE Committee Report on page 131.
Group 
Executive 
Committee
The Group Executive Committee is responsible for supporting the CEO in implementing the Group’s strategy. 
The Committee encourages the continued alignment of Purpose and strategy across divisions and identifies 
opportunities for collaboration. Furthermore, in support of the Group’s recognition of change as a strategic 
imperative, there is representation from the newly formed Group Transformation function. The Group 
Executive Risk Committee (GERC) provides a dedicated forum for the Executive to consider risks and 
opportunities including evaluating ways in which barriers to strategic opportunity might be mitigated.
The Committees’ terms of reference are available at:  
www.providentfinancial.com/who-we-are/corporate-governance
Provident Financial plc Annual Report and Financial Statements 2020
107
GovernanceBoard leadership and Company Purpose continued
Promoting long-term sustainable success: Board activities
Board meetings follow a carefully designed agenda that is agreed by the Chairman, in conjunction with the CEO and General 
Counsel and Company Secretary. A typical Board meeting would comprise reports on operational and financial performance, 
legal and governance updates and chosen deep dives into areas of particular strategic importance. The following pages provide 
examples of key Board activities during the year. Whilst the table is non-exhaustive, it provides an insight into the Board’s discussions 
and how the directors promote the success of the Company. You can also read about principal decisions made during the year 
in our s.172 statement on pages 91 to 98. You can read about how the Board sets the strategy on pages 106 and 107.
Link to Blueprint 
strategic drivers:
Customer progression
Human experiences
Head AND heart decisions
Fighting fit
Operational and financial performance, funding and capital
Board activity and outcome
 – Reviewed operational and financial performance and progress against the budget at each meeting, 
with the Chief Executive Officer and Chief Finance Officer presenting their own reports.
 – Reviewed and approved the full and half-year results statements and trading updates.
 – Reviewed and approved the Group’s medium-term funding strategy.
 – Reviewed and approved the partial tender regarding the Group’s £250m 7% notes due 2023.
 – Oversaw the completion of a bilateral securitisation facility to fund Moneybarn business flows.
 – Reviewed the Group’s business continuity response to the Covid-19 pandemic, including how the pandemic 
impacted business operations and how this could inform future business continuity planning. 
 – Considered the Group’s capital buffer. As announced in our interim results, the Board’s view on risk appetite 
was to maintain a capital buffer in excess of £100m due to market uncertainties. 
 – Reviewed and approved a proposal to create an intermediate holding company in the Group. 
Governance, stakeholders and risk
Board activity and outcome
 – Reviewed and approved proposals for changes to the Group’s Long Term Incentive Schemes and DRP for 
submission to shareholders for approval at a General Meeting held on 3 November 2020. This included 
consideration of investor views arising from the investor consultation process and how these views had 
been responded to. See pages 151 and 152 for more information.
 – Approved the appointment of Margot James as Non-Executive Director; see page 128.
 – Reviewed the results of an investor perceptions audit and received regular investor relations updates, 
including updates on engagement activity. See pages 116 and 117 for details of our investor engagement.
 – Considered the effectiveness of the directors and recommended them for election/re-election at the 2020 AGM.
 – Reviewed and approved our principal and emerging risks, reviewed the status of risks against risk appetite, 
action plans to bring risks within risk appetite and reviewed the appetite itself in response to Covid-19.
 – Reviewed effectiveness of the Group’s internal control and risk management systems.
 – Received updates from the Group Communications Director regarding external communication, political 
and community matters.
 – Considered the Group’s approach to how it manages its external reputation and how it engages with its 
external stakeholders in government, regulators and media on its purpose and its societal role.
 – Reviewed and approved the Group’s Modern Slavery Act Statement.
 – Approved the appointment of external auditor following tender; see pages 135 and 136.
 – Approved the repayment to HM Government of furlough funds received from the Coronavirus 
Job Retention Scheme.
Key stakeholders
 – Investors
 – Customers
 – Colleagues 
 – Debt providers
 – Regulators
Link to Blueprint 
strategic drivers
Link to risk
 – P1, P2, P3, P9, P10, 
E1 & E3
Key stakeholders 
 – Investors
 – Customers
 – Regulators
 – Colleagues
 – Government
 – Suppliers
 – Communities
Link to Blueprint 
strategic drivers
Link to risk
 – P4, P6, P7, P9, P10, 
E3, E5 & E6
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Provident Financial plc Annual Report and Financial Statements 2020
Link to Blueprint 
strategic drivers:
Customer progression
Human experiences
Head AND heart decisions
Fighting fit
Strategy, budgets and dividends
Board activity and outcome
 – Reviewed and approved the annual budget and ensured adequate resources were in place 
for the Company to meet its objectives.
 – Approval of the 2019 final dividend in February 2020 and subsequent withdrawal of that dividend 
in response to the uncertainties driven by Covid-19 (see page 95 regarding this principal decision).
 – Reviewed and approved the Group’s strategy at the CPC and monitored the progress of its delivery.
 – Reviewed the Group’s strategy regarding its personal loans products.
 – Reviewed product pricing changes in VBL.
 – Oversaw a programme of work undertaken to understand the feasibility and appropriateness of a Scheme 
of Arrangement for customer complaints arising from our home credit business, including consideration 
of the impact on our stakeholders. See pages 13, 28 and 29 for more information.
 – Oversaw progress of the work undertaken to withdraw CCD from the home credit market.
 – Oversaw the development of a new, mostly digital, lower cost offering structured as an unsecured 
personal loan. See page 13 for more information.
People and culture
Board activity and outcome
 – Received a report from the designated Non-Executive employee Champion on his engagement 
with colleagues and workforce panels.
 – Reviewed results and action planning regarding the Colleague Survey. The Board also reviewed the results 
from a Colleague Pulse Survey, including how this information would support the generation of a colleague 
future working strategy.
 – Reviewed whistleblowing data and enhancements to whistleblowing processes and reporting.
 – Received updates on key management changes in the Group.
 – Reviewed reports from each division on health and safety, including enhancement to processes.
Key stakeholders 
 – Investors
 – Customers
 – Regulators
 – Colleagues
 – Debt providers
 – Suppliers
Link to Blueprint 
strategic drivers
Link to risk
 – P1, P2, P4, E1 & E3
Key stakeholders 
 – Investors
 – Customers
 – Colleagues
Link to Blueprint 
strategic drivers
Link to risk
 – P5, P6, P7, E3, 
E5 & E6
IT, data and change
Board activity and outcome
 – Received an in-depth cyber briefing, which included key risks and priorities and the impact of Covid-19.
Key stakeholders 
 – Customers
 – Discussed and agreed key principles regarding how change initiatives are developed, approved 
and implemented across the Group.
 – Reviewed progress in relation to key change initiatives and enhancements to how change is managed, 
governed and resourced across the Group.
 – Reviewed the arrangements in place supporting the Group’s compliance with GDPR.
 – Approved a contract for CCD’s IT support strategic partner. 
 – Colleagues
 – Regulators
Link to Blueprint 
strategic drivers
Link to risk
 – P4, P5, P8 & E8
Provident Financial plc Annual Report and Financial Statements 2020
109
GovernanceBoard leadership and Company Purpose continued
Promoting long-term sustainable success: Board activities continued
Link to Blueprint 
strategic drivers:
Regulatory
Customer progression
Human experiences
Head AND heart decisions
Fighting fit
Board activity and outcome
 – Received updates regarding the Group’s regulatory interactions and regulatory horizon scanning.
Key stakeholders 
 – Regulators
 – Reviewed and approved the Group’s Liquidity Adequacy Assessment and Regulatory Capital Pillar 3 Disclosure.
 – Customers
 – Reviewed the impact of revised FCA guidance and Covid-19 on Vanquis Bank’s approach to persistent debt.
 – Investors
 – Reviewed the Group’s compliance with the General Data Protection Regulation.
 – Received updates on complaint levels across the Group and reviewed the Group’s approach 
to managing complaints.
 – Oversaw the regulatory matters and engagement regarding: the work undertaken to understand the 
feasibility and appropriateness of a Scheme of Arrangement for customer complaints arising from our 
home credit business; in relation to withdrawing CCD from the home credit market; and to establish a new, 
mostly digital, lower cost offering.
Covid-19
Board activity and outcome
In response to Covid-19, the Group established an Executive Steering Committee to oversee day-to-day 
management of the Group’s response to challenges driven by Covid-19. Additionally, the Board met frequently, 
particularly during the initial stages of the pandemic to oversee the Group’s response, with the Group’s 
immediate priority being the safeguarding of the health and wellbeing of our colleagues and customers.
The Board oversaw the management of the impact of Covid-19 on the Group’s customers, colleagues, 
regulatory obligations and engagement and its operational and financial performance. In light of Covid-19, 
the Board also regularly reviewed the governance arrangements and management of the Group’s capital 
and liquidity positions, and any actions required to address risks posed by Covid-19. The Board was supported 
by Board committees in its response to the pandemic and you can read about this on the following pages:
 – the GRC – pages 138 to 140;
 – the Audit Committee – pages 133 to 137;
 – the Remuneration Committee – pages 149 and 150; and
 – the CCE Committee – pages 131 and 132.
Link to Blueprint 
strategic drivers
Link to risk
 – P5, P6, E1, E2, E4 & 
E5
Key stakeholders 
 – Investors
 – Customers
 – Colleagues
 – Regulators
 – Government
 – Debt providers
 – Communities
Link to Blueprint 
strategic drivers
The Disclosure Committee also regularly reviewed and assessed whether any disclosure obligations and price 
sensitive information had arisen in relation to the impact of Covid-19 on the Group and considered how the 
Group should appropriately keep the market updated on the impact.
Link to risk
 – P1, P2, P3, P7, P9, E1, 
E3 & E6
The Board reviewed how Covid-19 had impacted each of our divisions, and how each division had responded 
and adapted to the challenges they faced. Furthermore, the boards and executive management at divisional 
level also had oversight of each division’s response to the pandemic. You can read more about how we have 
responded to Covid-19 on pages 6 and 7 and the impact of Covid-19 on the Group and its businesses on 
pages 38 to 47.
The Board discussed in detail the Group’s approach for the safe return of colleagues to the office, where 
necessary and in line with government guidance, and the arrangements in place to protect them. The Board 
also discussed how colleague communication was being undertaken during the pandemic in order to 
maintain colleague engagement whilst many of the Group’s colleagues worked remotely and flexibly.
As a result of the pandemic, the Board also took some difficult decisions including the withdrawal of the previously 
announced 2019 final dividend and the holding of both the AGM and General Meeting of 3 November, behind closed 
doors. You can read more about our decision to withdraw the 2019 final dividend in our s.172 statement on page 95.
Also, as noted on page 92, the Group decided to repay all furlough support to the Government.
Looking forward to 2021, key areas of focus are expected to include: 
 – overseeing business performance; 
 – continued focus on addressing and responding 
 – overseeing the delivery of the Group’s strategic 
initiatives and change programmes;
 – continuing to understand and manage the impact 
of Covid-19 and its economic consequences on the 
Group, including its performance and its strategy;
 – monitoring the Group’s culture and customer centricity;
to the regulatory environment and maintaining working 
relationships with our regulators; and
 – continuing to oversee the implementation of a Scheme 
of Arrangement in CCD and evolution of CCD’s customer 
proposition of CCD in response to the changing market 
dynamics in the high-cost credit market, including 
pursuing a sale or managed run-off of the business 
and establishing a new, mostly digital, lower cost 
offering structured as a personal loan.
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Provident Financial plc Annual Report and Financial Statements 2020
The Board:  
steering our culture 
and uniting our colleagues
The Board remains focused on continuing to embed 
a culture that is aligned with the Group’s Purpose 
and long-term strategy. 
Being a purpose-driven organisation, our Board recognises 
the importance of creating and sustaining the right culture 
across the Group. Our Purpose of helping to put people on 
the path to a better everyday life is personified by, and will 
be achieved through, our colleagues’ behaviour. This is why 
we launched our Blueprint in 2019, which brings together why 
the Group exists as an organisation, framed in the context of 
the role that our business plays in the lives of our customers. 
It also outlines the key strategic drivers of focus that will drive 
both competitive advantage and commercial success for 
the Group. Our Blueprint behaviours are designed to foster 
a culture where the customer is forefront in our minds and 
we hold ourselves and each other personally accountable 
for success. Further information on our Blueprint is detailed 
on the inside cover of our report.
The Board is responsible for promoting the desired culture 
and ensuring that the governance framework supports its 
embedding and monitoring. This enables the Board to receive 
the right information, maintain the appropriate level of oversight 
and to be able to challenge management on performance, 
strategy and culture. Our Board understands that a strong 
culture, underpinned by good governance, enables long-term 
growth and generates sustainable value for our stakeholders. 
You can read on pages 91 to 98 how the Board has had regard 
to the interests of our stakeholders and their s.172 
responsibilities to deliver long-term growth.
1
2
Leading by 
example
Embedding 
our culture
4
Aligning 
culture and 
incentives
3
Assessing 
and monitoring 
culture
Leading by example
Culture must be driven from the top in order to set the tone 
and ensure that the Group’s decision making and behaviours 
are guided by a set of values that allow for the right outcomes 
to be achieved for our stakeholders. 
Our Board is responsible for establishing the Group’s Purpose 
and long-term strategy, aligned appropriately with stakeholders’ 
expectations. During the year the Board has reviewed and 
approved the Group’s strategy at the CPC and monitored the 
progress of its delivery, considered its stakeholders through a 
combination of direct and indirect engagement, and stimulated 
debate through its oversight and challenge of management. 
The desired behaviours and culture are reinforced by the Board, 
leading by example. Regular Board meetings were held throughout 
the year to provide oversight and direction on key strategic 
business activities, the work of its Committees and legal and 
governance matters. This allowed the Board to hold management 
to account and reinforced the tone from the top. Due to Covid-19 
related restrictions, the Board’s direct engagement with wider 
colleagues has been limited to remote means, such as our CEO’s 
weekly vlog to keep colleagues informed on developments 
across the Group and to recognise their contributions. Prior to 
the restrictions, our Chairman visited colleagues in the Bradford 
office and hosted a Colleague Forum lunch which provided 
the opportunity for direct wider colleague engagement. 
Culture and governance are intrinsically linked, as a healthy 
culture is underpinned by good governance. We have therefore 
continued to invest time during the year in reviewing, updating 
and formalising the delegated authorities, roles and responsibilities 
across all the divisions. The Group also aligned its corporate 
support functions (Finance, Legal, Enterprise Risk, Audit, 
Information Technology and Data Protection) via matrix 
function management to improve communication and 
resource efficiency across the Group. 
The Board must operate effectively in order to deliver successful 
leadership, including in relation to culture. Therefore part of the 
Board’s governance framework includes an annual evaluation 
of its performance, its Committees and individual directors. 
The internal effectiveness evaluation this year assessed how 
effectively the Board monitors and shapes culture. The evaluation 
identified some successes in this area (such as the colleague 
engagement mechanisms), as well as opportunity areas (such 
as broader diversity amongst the Board and executives). 
For further information on the evaluation process please 
see page 125. 
Cultivating the desired culture and delivering our long-term 
strategy also requires an appropriate risk management and 
internal control framework. The Board maintains responsibility 
for reviewing the effectiveness of the Group’s internal control 
and risk management systems. 
Provident Financial plc Annual Report and Financial Statements 2020
111
GovernanceBoard leadership and Company Purpose continued
The Board: steering our culture and uniting our colleagues continued
Embedding our culture
Last year we reported how the Board had engaged with 
colleagues, through executive-led workshops and roadshows, 
in rolling out the Blueprint to ensure that our Purpose and 
behaviours were understood and embraced by colleagues. 
This year we are pleased to report on how the Blueprint has 
been lived by the Group and embedded into our everyday 
working culture.
The Board oversaw our executives, supported by Group 
Human Resources and Internal Communications, in the 
delivery of the following initiatives to unite and support 
colleagues through this challenging year:
 – our Blueprint ‘Stay Connected’ magazine and regular 
vlogs from the CEO; 
 – our colleagues were kept regularly updated on the 
Government’s guidance on Covid-19, our response to the 
pandemic and provided with access to support resources; 
 – dedicated professional mental wellbeing support 
through our Thrive mobile application and Employee 
Assistance Programme;
 – mandatory e-learning modules on a wide variety of key 
processes, such as returning safely to the workplace, and 
expected behaviours, including diversity, equality and 
mental health awareness; 
 – diversity & inclusion communities formed affinity groups 
based around gender, LGBTQ+, ethnicity and disability; 
 – workforce panels, in the form of Colleague Forums across 
each division, and a designated non-executive director 
to engage with colleagues; 
 – a ‘Better Everyday’ award scheme to recognise colleagues 
who demonstrate our Blueprint behaviours; and 
 – a review of existing workforce-related policies to further 
embed the Blueprint into our ways of working and create a 
fair, consistent experience for colleagues across all divisions.
Blueprint in action: human experiences
Our Blueprint: Stay Connected magazine was launched 
this year to enable colleagues to keep in touch, share 
inspiring stories and keep informed of the latest 
developments across the Group. Each issue includes 
a message from the CEO and key updates from each 
division. Features this year have included: financial 
updates from the Group Chief Finance Officer; mental 
health and wellbeing articles; inspiring personal stories 
from colleagues; activities that demonstrate the 
Blueprint behaviours; pub quizzes; and charity 
and community work. 
You can read more about our colleague engagement 
initiatives on pages 76 to 79. 
Assessing and monitoring culture 
The CCE Committee is chaired by the Group Non-Executive 
Colleague Champion and the activities of the Committee are 
regularly reported to the Board. As well as more qualitative 
methods for assessing culture, the Committee also adopts a 
quantitative evidence-based approach to their work, through 
the monitoring of Blueprint and Customer Dashboards. The 
key performance indicators in these dashboards measure 
performance against our Blueprint and the delivery of fair 
customer outcomes. Further information on the CCE 
Committee is detailed on pages 131 and 132. 
The Board ensures that colleagues are able to raise concerns 
confidentially through appropriate whistleblowing procedures. 
During the year, the Board reviewed the Annual Whistleblowing 
Report and approved a new Whistleblowing Policy to increase 
oversight of whistleblowing incidents and promote ethical 
conduct. The new policy, which extends the level of protection 
to beyond the legal definition of whistleblowing, further 
promotes a ‘speak up’ culture within the Group. 
Our Group-wide Colleague Engagement Surveys are also a 
vital feedback tool, as they allow colleagues to anonymously 
have their say about the leadership, culture and working life in 
the Group. This year we conducted two Group-wide Colleague 
Engagement Surveys as a temperature check on the wellbeing 
of colleagues and to seek their views on how the Group had 
responded to the pandemic. You can find the results of our 
surveys on page 79. The results are reviewed by the Board 
and used to identify the key focus areas where there appears 
to be misalignment between the Group’s Purpose, values 
and strategy.
During the year, the Board carried out a robust assessment of 
the principal and emerging risks facing the Group, as well as 
reviewed risks against risk appetite. The Board also has oversight 
over compliance and health & safety reports, internal audit 
reviews (including management awareness ratings) and 
whistleblowing statistics, which help to identify any areas 
falling below expected standards and enabling the appropriate 
corrective actions to be taken. 
Aligning culture and incentives 
Remuneration and incentives have an important role to play 
in achieving a healthy culture and encouraging ethical conduct. 
The Board led by example during Covid-19 disruption by opting 
to take a 20% fee reduction for a period of three months. Our 
Remuneration Committee has discretion to override formulaic 
remuneration outcomes; to this end the Committee designed 
and consulted on the introduction of an RSP, which is intended 
to drive behaviours consistent with the Company’s Purpose 
and values which are focused on delivering long-term sustainable 
value for our stakeholders. The Board recommended and obtained 
shareholder support this year for a new DRP and RSP to ensure 
an appropriate balance of fixed and variable remuneration for 
executive directors. You can read more about this in our DRR 
on pages 148 to 171. For further information on the work of our 
Remuneration Committee in ensuring that remuneration 
policy and practices are aligned with the Group’s culture, 
Purpose, values and strategy, please see our DRR. 
The Board considered feedback from the 2019 Colleague 
Engagement Surveys. Subsequently, the Remuneration 
Committee ensured that improving the survey results in 2020 
was embedded into the executive directors’ 2020 objectives. 
Additionally, the non-financial performance objectives of our 
executive directors are aligned to our Blueprint, and colleagues’ 
performance reviews are based around our Blueprint behaviours. 
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Provident Financial plc Annual Report and Financial Statements 2020
Stakeholders and investor relations
How we engage effectively 
with our stakeholders
The Board recognises that the key to the long-term success of the Group is effective engagement and consideration of our 
stakeholders. This is also a fundamental aspect to how we operate as a responsible leader in our markets especially in light of the 
challenges we faced during 2020, as a result of the Covid-19 pandemic. To read our s.172 statement please refer to pages 91 to 98.
Stakeholder engagement
Engaging with our colleagues
In order to ensure that the Board considers the matters set out in s.172 
of the Companies Act 2006 in its discussions and decision making, 
appropriate direct and indirect engagement and information 
flows are key. We have set out in our s.172 statement on pages 
91 to 98 more detail regarding how the Board has considered 
the matters set out in s.172 of the Companies Act 2006 during the 
year and the impact of that regard. We have also reported in our 
s.172 statement specific examples of how the Board considered 
these factors in key decisions made during the year. As described 
on page 120, our reporting templates require that an assessment 
of risk and also those matters within s.172 are reported on in all 
Board and Committee written reports.
The effectiveness of the Board’s stakeholder engagement 
and its understanding of the views and requirements of key 
stakeholders, together with how it considers the matters in s.172 
of the Companies Act 2006, were reviewed in the Board and 
Committee effectiveness evaluation.
The CCE Committee oversees our stakeholder engagement activity 
and, subsequent to the review of stakeholder engagement 
commissioned by the Committee, the following actions have 
been completed in 2020 to enhance stakeholder engagement 
and reporting:
 – the standard Board reporting templates have been 
enhanced to prompt writers to consider stakeholder 
impacts of their activities;
 – a stakeholder map has been produced and reviewed by 
the CCE Committee to understand the nature, influence 
and interest that our stakeholders have in respect of our 
business objectives and/or strategy; and 
 – s.172 training and guidance materials have been 
developed and provided to subsidiary directors and 
included as part of the director induction process.
Stakeholder engagement is an evolving area of governance 
and in October 2020 the CCE Committee commissioned 
a stakeholder materiality assessment. The results of this, 
together with the stakeholder map, will be considered by the 
CCE Committee during 2021 and are expected to inform the 
Group’s future stakeholder engagement strategy. 
The CCE Committee has utilised a number of regular reports 
and activities during the year to support it in discharging its 
responsibilities. These include, but are not limited to:
 – the Blueprint Dashboard, which measures progress made 
against our cultural key performance indicators, such as 
customer outcomes and colleague engagement;
 – the Customer Dashboard, which reports trends and 
progress against the customer commitments made 
in each of the divisions;
 – regular customer call listening sessions; and
 – a review of the Group’s key suppliers.
You can read in more detail about the work of the CCE Committee 
on pages 131 and 132, and our Sustainability Report can be 
found on pages 70 to 90. For more information about the role of 
colleagues in delivering sustainable returns please read about 
our business model in our Strategic Report on pages 18 and 19.
Supporting our colleagues as they navigate through the Covid-19 
pandemic has become the primary focus of the Board’s colleague 
engagement this year. The Board’s designated Non-Executive 
Colleague Champion, Graham Lindsay, has led direct colleague 
engagement on behalf of the Board. You can hear more from 
Graham about his role and how messages from the Board 
have been communicated to colleagues on the next page. 
We use our management structure to cascade and reinforce 
communications where appropriate and house communications 
on our divisional intranets. Graham’s attendance at our 
divisional workforce panels provided him with a direct opportunity 
to thank colleagues on behalf of the Board and to engage with 
them on the Board’s priorities and its view on Group performance.
Understandably there have been limitations on face-to-face 
engagement during 2020 and consequently the Group has used 
technology to facilitate continued consultation and dialogue 
with colleagues. Divisional workforce panels have continued 
to meet remotely and feedback from these has been provided 
to the executive and Board to help shape and inform the decisions 
made by the Group, particularly concerning remote working, 
the Return to Office process and providing a Covid-19 secure 
office environment. For example, the CCD workforce panel 
identified Covid-19 secure ways of working that allowed 
customer representatives to recommence some aspects 
of their role earlier than had been expected. The divisional 
workforce panels also highlighted the concerns of our key 
workers who had remained in the office throughout the 
pandemic regarding the possible wider Return to Work 
approach, assisting in the approach taken as to how we managed 
the number of other colleagues returning to the office.
The Board has received regular reports on colleague engagement 
activity from both the Group HR Director and its designated 
Non-Executive Colleague Champion, Graham Lindsay. You 
can read more about this, and about the good progress 
in our Colleague Survey results, on page 79.
Workforce policies and practices
In addition to overseeing that the Group’s workforce policies 
and practices are aligned to the Blueprint, the CCE Committee 
also monitored our response to the Government’s Covid-19 
related rules as they evolved. A Group HR policy review has been 
initiated with the objective to create one set of overall Group 
HR policies, applicable across the divisions, and to deliver a 
simplified, fair and consistent colleague experience. You can 
read more about this and the work of the CCE Committee in 
its report on pages 131 and 132 and how the GRC reviewed the 
Group’s Covid-19 risk assessment on pages 138 and 139.
Investing and rewarding our workforce
You can read more about the ways in which we invest in our 
workforce on pages 144 and 145 and about our approach to 
rewarding our workforce on pages 166 and 167.
Provident Financial plc Annual Report and Financial Statements 2020
113
GovernanceStakeholders and investor relations continued
Listening to our colleagues
Getting company culture right is 
the most important thing to me, as 
everything flows from it. A good culture 
delivers the right outcomes for all 
stakeholders, internal and external.
Graham Lindsay
Independent Non-Executive Director
That is why our Purpose ‘to help put people on a path to a 
better everyday life’ is so important. This is our reason for 
being; it unifies us and is something that we can get behind 
both practically and emotionally. It aligns the commercial 
goals with the broader needs and ambitions of all of our 
stakeholders: our customers, the communities we serve, 
investors, regulators, suppliers and of course our colleagues. 
We must, however, take the time to seek their views and 
perspectives, and build those into how we operate 
and deliver goods and services to our customers.
Q. How else do you seek feedback from colleagues?
A. We have all adapted to our increasingly digital world, and 
whilst I advocate seeing colleagues face to face wherever 
possible, we have had some high-quality discussions using 
our enabling technology. My Board colleagues and I are 
in regular contact across the businesses, in normal times 
making regular visits talking to staff and joining them for 
various activities. This has been substituted with lots of video 
conferencing interactions since March 2020. The Board also 
receives all internal communication briefings, which gives 
us a feel for how, and what is being communicated to the 
Company’s key asset – its colleagues – and allows us to get 
a sense of how our colleagues feel. We also spend time 
reviewing the Colleague Surveys as soon as they are received.
Board
Graham acts as a 
conduit between the 
Board and our employees. 
Mutual advice and guidance is 
sought from employees and the 
Board on key topics. Feedback is 
shared to forums and more 
widely in the Company 
through internal 
communications. 
Divisional 
workforce  
panels
Group  
Executive 
Committee
Q&A
with  
Graham 
Lindsay
Graham Lindsay, our designated Non-Executive Colleague 
Champion and Chair of the CCE Committee, has had a busy 
first year in role. Below he discusses his highlights from the year, 
and how the Colleague Champion role has enhanced 
effective engagement for the Board…
Q. Can you talk a little about your engagement 
with colleagues during the year? It must have been 
different than you might have planned given the 
travel restrictions of the Covid-19 pandemic?
A. I would argue that ‘first among equals’ in terms of directors’ 
responsibilities to all stakeholders is to listen to the views of 
and engage with its own colleagues. Shareholders, in my view, 
are beginning to realise how important all colleagues are in 
delivering a successful company. To have open communications, 
celebrate the successes, discuss areas that need improvement 
and ask for their help in solving the challenges. We are fortunate 
to have four elected colleague workforce panels across the 
businesses, with dedicated and engaged colleagues who are 
very open with their opinions, and I have spent time with them 
all during the year, albeit not able to meet face to face, but 
hopefully that will change soon. A lot of colleague panel focus 
has been on Covid-19 and colleague and customer welfare, 
which is right given the exceptional circumstances. Going 
forward, I would also expect the panels to focus on other areas 
like business strategy and colleague engagement, assuming 
the pandemic is successfully tackled.
Q. What does s.172 of the Companies Act mean for 
boards of directors and is it of benefit to companies?
A. I see the purpose of the s.172 directors’ duty being to 
encourage boards of companies to create a culture whereby 
decisions are made with greater consideration for the wider 
impact upon the organisation, beyond the traditional emphasis 
on just financial performance and strategic objectives. Some 
companies, and Provident Financial Group is one of them, 
have recognised that as society and its expectations are 
changing, we need a radically different approach, a broader 
purpose beyond customer service and profitability. 
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Provident Financial plc Annual Report and Financial Statements 2020
Q. Have there been any insights that the Board 
has found particularly valuable?
A. Yes, absolutely. Discussions and feedback have helped 
shape remote working, the Return to Office process and the 
Covid-19 secure office environment. They have helped to 
interpret the Colleague Surveys and provided an insight into 
the general mood, wellbeing and concerns of the workforce, 
enabling support to be provided in key areas. Wellbeing 
concerns expressed by key workers, who were required to 
remain in the office throughout the pandemic, assisted the 
decision as to how to appropriately limit those returning in 
the office. Ensuring a balance of treating those within the 
office and those working remotely equally and fairly was 
also informed by the workforce panels, formal survey results 
and informal colleague feedback.
Q. What has been your highlight of the role so far?
A. Meeting and engaging with so many dedicated colleagues 
across the Group. Their passion, commitment, dedication and 
support for their colleagues and their customers and a desire 
to make it a better place for everyone is a shining example of 
how communication, openness and creating the right culture 
can only have positive outcomes. When you also consider how 
Covid-19 has impacted everyone’s lives this year, their 
commitment is even more remarkable.
Q. And, looking forward to next year, are there 
any areas of particular focus for the Board?
A. We are building a Group agenda to continue the momentum 
of positive support that has been forthcoming from the workforce 
panels and amongst the topics for 2021 are customer service 
initiatives, HR initiatives, wellbeing support, colleague engagement, 
diversity and inclusion, HR policy review and change projects 
to name but a few. I will also be focusing on culture; as I said 
earlier, I believe it is very important, and as companies evolve 
it can always be improved.
Blueprint in action – Covid-19 response: 
colleague engagement case study 
The Covid-19 pandemic presented a need to engage 
quickly, frequently and consistently with our colleagues 
across the Group. Communications was identified 
as a key workstream in the initial business continuity 
response work and the Group’s communications 
framework was reviewed and enhanced. 
Internal communications
The frequency of internal communications has been 
increased and the format of delivery enhanced. Regular 
communications include vlogs from the Group CEO, 
online newsletters and virtual huddles (informal Q&A 
sessions). Regular operational communications, such as 
those that responded to government announcements, 
ensured that colleagues were kept informed about the 
Company’s approach and expectations. Colleague safety, 
health and wellbeing were focused on, with the supporting 
tools available to colleagues regularly reinforced. This 
area continues to be a priority for the Board. 
Surveys
A Colleague Survey was completed to gather data about 
our colleagues’ opinions regarding the new working 
arrangements, including those working from home. 
Survey questions covered colleagues’ ability to work 
remotely, their productivity, their physical and mental 
health and general wellbeing, presenting an opportunity 
for colleagues to self-identify any home workspace 
requirements. Smaller subsets of colleagues have been 
surveyed for specific reasons, including to help inform 
the Return to Work and future of work strategies.
The Group ran an additional Colleague Pulse Survey in 
June 2020 to gather insights into colleague engagement 
and the annual ‘Be Open’ Colleague Engagement 
Survey was undertaken in November 2020.
Workforce panels
The Group utilised the existing workforce panels, adapted 
to remote meetings, and the designated NED Colleague 
Champion, Graham Lindsay, to engage with colleagues. 
Workforce panel terms of reference were enhanced 
to recognise some additional duties and ensure the 
panels were representative of our current workforce. 
The workforce panels have consulted on: the Covid-19 
workplace risk assessment; returning to work and 
workplace practices for key workers; shaping specific 
divisional operational processes; the future of work; and 
mood, wellbeing and areas of specific employee concern.
The work of the workforce panels and recommendations 
for ways in which they might be used to consult on future 
Group-wide matters has been reported to the Board.
Provident Financial plc Annual Report and Financial Statements 2020
115
GovernanceStakeholders and investor relations continued
Effective engagement with shareholders and stakeholders: investor relations
Key investor engagement themes in 2020
Engagement overview
The Group is committed to engaging in open and honest dialogue with its investors and maintains the following mechanisms 
to ensure effective engagement with its investors:
 – meetings with shareholders;
 – a dedicated investor relations team;
 – a Capital Markets Day every two years (last held in 2019);
 – investor roadshows;
 – the Annual Report and Financial Statements;
 – investor perceptions audits;
 – the Annual General Meeting (AGM);
 – the Corporate Responsibility Report; and
 – stock exchange announcements (RNS) and press releases;
 – the Investors section of the Group website.
Regular engagement provides shareholders with an opportunity to discuss particular areas of interest and raise any concerns which 
can be communicated to the Board. The Group aims to communicate its plans effectively and understand investor views on its overall 
strategy and performance. In turn, this enables our shareholders and investment analysts to formulate a strong understanding of our 
Purpose, strategy, performance and culture.
How the Board engages
One aspect of our Chairman’s role is to ensure effective engagement with investors and to understand their views. This is enabled 
by the various communication channels listed above. The Chairman and Chair of the Remuneration Committee have both held 
meetings with investors during 2020. The Chairman also ensures that the Board as a whole receives feedback and has a clear 
understanding of the views of investors.
The Group has a dedicated Investor Relations (IR) team which is in regular dialogue with our shareholders and sell-side analysts. The 
IR team reports regularly to the Board, outlining the general nature of matters communicated and discussed with investors, including 
feedback and engagement plans. Furthermore, feedback from our joint corporate brokers, Barclays and Numis, is distributed to the 
Board and senior management team after each market update. An independent perception study of investor views is commissioned 
once a year and reviewed by the Board. Our quarterly management statements and half- and full-year results statements are reviewed 
and approved by the Board prior to their release. Further information regarding how the Board engages with our shareholders and 
debt investors is contained within our s.172 statement on page 95.
Annual General Meeting (AGM)
The AGM presents investors with an opportunity to ask Board members questions and to cast their votes for proposed courses 
of action, including the appointment of Board members and the approval of the DRR.
Government restrictions in response to the global Covid-19 pandemic resulted in the 2020 AGM being held behind closed doors. 
Investors were asked to provide any questions for the Board in writing in advance of the meeting and to vote by proxy.
General Meeting (GM)
Andrea Blance engaged with investors through an investor consultation process prior to the Group’s GM on 3 November 2020 regarding 
proposed changes to our DRP and the introduction of an RSP, seeking investor feedback. All the resolutions were passed at the GM and 
you can read more about the DRP and the investor consultation on pages 151 and 152. 
2020 IR Programme
2019 Trading Update 
15 January 2020
Announcement 
regarding the withdrawal 
of the final dividend 
27 March 2020
AGM 
7 May 2020
JAN
FEB
MAR
APR
MAY
JU N
Preliminary Results 
Announcement
27 February 2020
Q1 Trading Update
27 May 2020
Announcement 
regarding the impact 
of Covid-19 upon 
AGM arrangements
20 April 2020
116
Provident Financial plc Annual Report and Financial Statements 2020
IR Programme
Our dedicated IR team maintains a planned IR Programme throughout the year that ensures ongoing dialogue with our 
shareholders and debt investors. Other investor engagement activities during the year included the following:
1
 The Annual Report
6   Attending broker conferences
This is the most significant engagement tool and is intended 
to show shareholders how the Board has set the Company’s 
Purpose and strategy; and how the Board is actively focused 
on meeting its objectives and achieving outcomes through 
the decisions it has taken. Most importantly, it enables investors 
to evaluate our approach to governance arrangements.
2   The Group website
The Group website provides investors with timely information 
about each of our three divisions, our management team and 
Board members and the Group’s strategy and performance. It 
also provides investors with details regarding up-to-date financial 
information, regulatory news and all released RNS, together 
with detail regarding how the Group meets its Code obligations.
Senior management regularly presents at industry conferences 
hosted by sell-side analysts and brokers to ensure accessibility 
for a wide variety of stakeholders. Attendance at broker 
conferences was limited to video conference during 2020, and 
senior management spoke at the Barclays Global Financials 
Conference in September and the Goodbody Conference in 
November. Such events continue to form a core part of our 
shareholder engagement programme for 2021. 
7   Corporate Responsibility Report (CR Report)
The CR Report offers investors a clear and comprehensive insight 
into the Group’s Blueprint and its social purpose of providing 
financial inclusion for those who are underserved. It also highlights 
the Group’s contribution towards reducing carbon emissions.
3   Investor days
As shown above, the Group holds a Capital Markets Day every 
two years (last held in 2019). These events are a key engagement 
tool which allow our stakeholders to hear the latest views from 
senior management and for us to communicate the strategic 
ambitions for the Group.
4   Investor/analyst meetings
The Group takes a proactive approach by inviting investors and 
analysts to meet with senior management on a regular basis.
5   US and European roadshow programmes
The Group is dedicated to facilitating necessary access for 
overseas investors to management, enabling them to receive 
the same access to information as investors in the UK. Roadshows 
are usually attended by the CEO, the CFO and the Head of IR. 
The Group did not undertake overseas roadshow activity in 
2020 due to Covid-19 travel restrictions. However, we continued 
to interact with our international shareholders via video conference. 
The Group plans to resume overseas roadshows when permitted.
8   Shareholder correspondence 
The Group is committed to engaging and responding to all 
investor queries on a timely basis and this role is performed 
by our dedicated IR team. 
9   Investor perception study
The Group commissioned an investor perception study, 
undertaken by Tulchan Communications LLP, during the third 
quarter of 2020. This was designed to collate the views of our 
shareholders and other market participants. Its findings, which 
were presented to the Board in December, were:
 – PFG has strong market positions with 
long-established businesses;
 – the Group’s balance sheet is a source of real 
competitive advantage;
 – our relationships with key stakeholders have improved 
markedly in recent years;
 – regulation of our markets remains a concern to some 
shareholders; and
 – the turnaround of CCD will be key to future performance. 
Interim Results 
Announcement 
26 August 2020
Investor perception 
study undertaken 
by Tulchan 
October
GM 
3 November 2020
JU L
AUG
SEP
OCT
NOV
DEC
GM consultation 
regarding DRP and RSP 
Q3 Trading Update
4 November 2020 
Provident Financial plc Annual Report and Financial Statements 2020
117
GovernanceDivision of responsibilities
How we structure  
our governance
Our Board
Our Board is responsible to its shareholders and other 
stakeholders for the management, performance and 
long-term success of the Group. It sets and oversees the 
Group’s Purpose and strategy and ensures that the Group 
is managed effectively. Our Board provides challenge and 
advice to management, and has established a number of 
committees with specific remits to assist it in operating 
effectively. There are certain matters that are reserved for 
the Board’s approval and cannot be delegated. These 
include, but are not limited to, the following:
 – oversight of the Group’s operational 
and subsidiary performance;
 – approval of the annual budgets for the Group 
and its subsidiaries;
 – approval of the Annual Report and Financial Statements;
 – oversight of the Group’s system of internal controls, risk 
management processes and the adequacy of both;
 – the setting, instilling and monitoring of the Group’s 
Purpose, culture and values; and
 – approval of and monitoring implementation 
 – approval of any major changes to the Group’s capital 
of the corporate strategy; 
or corporate structures.
Board committees
Nomination Committee
The Nomination Committee 
determines the right structure, 
size and composition of the Board. 
It also considers Board diversity, 
succession and the leadership 
needs of the Group and 
recommends any Board 
appointments.
Audit Committee
The Audit Committee examines 
the integrity of the Group’s 
financial statements and oversees 
the system of internal controls. It 
monitors the independence and 
effectiveness of both Internal 
and External Audit. 
Group Risk Committee (GRC)
The GRC considers the Group’s 
risk appetite, recommends its 
adoption to the Board and 
monitors the status of the Group’s 
risks against it. It examines the 
Group’s principal and emerging 
risks and oversees the effective 
implementation of the risk 
management framework, 
including associated assessment 
processes. The GRC is also 
responsible for reviewing the 
Internal Capital Adequacy 
Assessment Process (ICAAP).
Read more on page 127
Read more on page 133
Read more on page 138
Remuneration Committee
The Remuneration Committee 
determines the DRP and ensures 
that it aligns with the Group Purpose 
and strategy. It sets the level 
of remuneration for senior 
management, executive directors 
and the Chairman and examines 
workforce remuneration-related 
policies. The Committee provides 
oversight of key remuneration- 
related matters for those divisions 
that do not have a remuneration 
committee.
Customer, Culture and 
Ethics (CCE) Committee
The CCE Committee oversees 
stakeholder engagement and 
the alignment of Group policies, 
procedures, systems and behaviours 
with the Group’s desired customer 
outcomes. Furthermore, the 
Committee examines the embedding 
of the Group’s Purpose, culture, 
ethics and Blueprint behaviours. 
The Committee oversees the 
Group’s environmental impact 
and activities and corporate 
responsibility strategies.
Read more on page 148
Read more on page 131
Disclosure Committee
The Disclosure Committee 
ensures compliance with the 
Market Abuse Regulation and 
the Disclosure Guidance and 
Transparency Rules. It oversees 
that there are appropriate policies 
and processes in place to govern 
the identification, treatment and 
disclosure of inside information.
118
Provident Financial plc Annual Report and Financial Statements 2020
Executive Committee
Where a matter is not reserved to the Board or one of its 
Committees, it is delegated to the CEO who has established 
the Group Executive Committee, which he chairs, to assist 
him in his decision making and in making recommendations 
to the Board. The Committee membership includes the 
managing directors (MDs) of each division and those 
senior Group executives with functional reporting lines 
including HR, Finance, Communications, Internal Audit, 
Risk, Legal and IT. The Committee oversees delivery of 
the strategy and day-to-day management of the Group, 
promoting the Group’s culture, values and Purpose. 
It receives reports from each of the divisional MDs and 
works to achieve consistency and alignment across 
the Group. The Committee meets regularly and considers 
most material matters ahead of the Board. 
Matters that the Committee has considered this year 
include: the results of the Employee Opinion Survey and 
the associated action plans; the Gender Pay Gap Report 
and action plan; detailed product proposals; the Group’s 
Business Continuity Plan including actions in response to 
the Covid-19 pandemic; the Group’s principal and emerging 
risks and mitigating actions; a review of the Group Code 
of Ethics; and financial forecasts, including year-end 
forecasting, reforecasting in response to the Covid-19 
pandemic, budgets and financial scenario modelling.
Group Executive Risk Committee (GERC)
The GERC provides a dedicated forum for the 
executive team to consider risk. The Group Chief Risk 
Officer chairs this Committee and members include 
the Group CEO, Group CFO, divisional MDs and senior 
executives in HR, Communications, Internal Audit, Legal 
and IT. The Committee monitors the strategic approach 
to risk management across the Group. This includes 
the overall coordination, review and, as appropriate, 
delivery of risk management activity. The GERC supports 
the Group and its divisions to operate within the risk 
appetite parameters approved by the Board. Matters 
that the Committee has considered this year include: 
risk harmonisation and risk and control self-assessment; 
regulatory contact and horizon scanning; divisional risk 
management; new or material amendments to products; 
the Group Business Continuity Plan including the Group’s 
Covid-19 risk assessment and plans for safe Return to 
Work; the Group’s Wind Down Plan; and the Group’s 
risk appetite.
Governance framework
Our governance framework has been designed to 
establish good governance practices that facilitate 
cooperation within the Group, enabling the Board to 
discharge its governance responsibilities under the 
Code effectively. In addition the governance framework 
provides accountability to the Company’s stakeholders 
including shareholders. 
Documents that are key components of the 
governance framework, in addition to the terms 
of reference, are: 
The Board Governance Manual
The Board Governance Manual sets out how we govern 
the Group, including the key roles and responsibilities, 
details of our Committee structure and their purpose. 
The Delegated Authorities Manual 
The Delegated Authorities Manual formalises what 
matters can be approved, and by whom, including 
thresholds for escalation, below Board level. This year 
we have reviewed and refreshed the divisional 
delegated authorities manuals.
Terms of reference
We have established clear terms of reference for all 
forums within our governance framework. The terms of 
reference define the duties, responsibilities, authorities 
and membership of each Committee and are consistent 
in format. Group Company Secretariat review the suite 
of terms of reference at least annually. This year ICSA: 
The Chartered Governance Institute has published 
updated model terms of reference for the Risk, Audit, 
Remuneration and Nomination Committees and we 
have reviewed our documentation against this best 
practice guidance and updated it where applicable. 
Policies
The Group has established a suite of corporate policies 
that set out at a high level the codes of conduct, controls, 
processes and requirements of all employees, divisions 
and the corporate office. The divisions are responsible 
for embedding the corporate policies at a local level via 
the implementation of divisional policies and procedures 
with the Board having oversight. The corporate policies 
are reviewed on a regular basis and we expect them to 
evolve in tandem with policy harmonisation work that 
is taking place across the Group and divisions in areas 
such as HR and Risk. 
Provident Financial plc Annual Report and Financial Statements 2020
119
GovernanceGovernanceDivision of responsibilities continued
How we structure our governance continued
How we divide our key responsibilities
We define the roles of our Chairman, CEO and Senior Independent Director (SID) clearly and in writing and they are available on 
our website www.providentfinancial.com/who-we-are/leadership. Patrick, our Chairman, leads the Board in its setting our strategy 
and generating long-term sustainable value and also in ensuring its effectiveness. Malcolm, our CEO, is responsible for implementing 
the strategy, running the Company’s business and leading the Executive Committee. In her role as SID, Andrea acts as sounding 
board for the Chairman and serves as an intermediary for the CEO, the other directors and shareholders. 
Chairman
 – Leads the Board
 – Ensures alignment of strategic 
objectives
 – Safeguards corporate governance
 – Leads with integrity
 – Promotes critical discussion 
and encourages challenge
 – Promotes diversity and inclusion
 – Ensures shareholder value is generated 
and stakeholders are engaged
 – Ensures Board decisions are taken 
on a sound, well informed basis
Chief Executive Officer (CEO)
 – Provides leadership for the Group 
and executive team
 – Is responsible for day-to-day 
management
 – Is responsible for developing 
the strategy
Senior Independent Director 
(SID)
 – Is available to shareholders 
to address any concerns
 – Is a sounding board for the Chairman
 – Acts as a conduit for other directors
 – Leads reviews of the effectiveness 
 – Recommends long-term objectives 
of the Chairman
to the Board
 – Is responsible for ensuring risk 
management and internal controls 
are in place
Chief Finance Officer
 – Leads the Group Finance function
 – Supports the CEO to develop and 
implement the Group’s strategy
 – Is responsible for effective financial 
reporting, processes and controls
 – Deputises for the CEO as required
Non-executive directors
 – Provide independent and 
constructive challenge
 – Monitor and review the performance 
of the executive directors
 – Apply their knowledge and 
experience from other sectors 
to the Group
 – Chair Committees in their area 
of expertise as appropriate
 – One non-executive director 
undertakes the role of Colleague 
Champion (see pages 114 and 115 
for further details)
General Counsel and 
Company Secretary
 – Provides comprehensive legal support 
to the Board and individual directors
 – Is the subject matter expert on 
corporate governance matters
 – Ensures that Board-level information 
is fit for purpose
 – Facilitates effective discussion 
between management and 
the Board
 – Is responsible for communicating 
with shareholders on governance- 
related matters
Information and reporting
The Chairman is responsible for ensuring that the Board receives the information it needs, when it needs it, in order to effectively 
carry out its role. The General Counsel and Company Secretary, together with her team, facilitates the effective flow of information 
to and from the Board, Committees and management by working with the Chairman, the CEO and the management team. Our 
reporting is standardised and our templates have been designed in such a way as to ensure that consideration is given to s.172, 
risk and the Group’s culture when drafting. As well as ensuring the quality and consistency of our reporting, our templates assist 
our directors in navigating the information, enabling them to focus on material matters and use their time effectively. We ask our 
Board members to comment on the length, structure and timeliness of materials during the year and take action on the feedback 
received. As a direct result of Board feedback this year, we have enhanced our Board reporting to include CEO, Blueprint 
and Customer Dashboards. 
Each Committee has an annual forward agenda plan that is based upon the duties and responsibilities documented in its terms 
of reference. Group Company Secretariat monitors adherence with the terms of reference on an annual basis, thereby ensuring 
that the Board and its Committees successfully deliver on their responsibilities.
120
Provident Financial plc Annual Report and Financial Statements 2020
Independence of non-executive directors 
Independent non-executive directors provide independent 
oversight and constructive challenge to executive directors. 
As well as independence, they bring impartiality, skills and 
experience, knowledge and their own personal qualities 
to the boardroom.
Board balance
70+
   Independent  
non-executive directors  7
   Executive directors 
and Chairman 
3
The Nomination Committee and Board review the independence 
of its directors on appointment and thereafter annually, taking 
into consideration the factors set out in the Code and any other 
circumstances which may impair independence. Following 
consideration and recommendation from the Nomination 
Committee, the Board has determined that each non-executive 
director remains independent except the Chairman, who was 
independent on appointment. Margot James, who was appointed 
during the year, was formally determined to be independent 
on appointment.
All directors are required to disclose to the Board any outside 
interests which may pose a conflict with their duty to act in 
the best interests of the Company. The Board reviewed and 
approved a Conflicts of Interest Policy during the year which 
applies to all Group directors and sets out the arrangements 
for when a director of any company within the Group has an 
actual or potential conflict of interest. Further details on conflicts 
of interest can be found in the Directors’ Report on page 142.
Board appointments and time commitment
To support the robustness and transparency of our Board 
appointments, we have a formally documented Board 
Appointment Process which sets out what the Nomination 
Committee needs to consider when recommending Board 
appointments, including the Board’s diversity, directors’ skills, 
other commitments, independence and culture. The process 
also stipulates that open advertising be used for the recruitment 
of the position of Chair, CEO or non-executive director.
During the year, Margot James was appointed as Independent 
Non-Executive Director. A rigorous appointment process was 
followed for her appointment as detailed on page 128.
Directors are required to ensure that they will have sufficient 
time to meet what is expected of them effectively. The Board 
reviews the time commitment of each director on appointment 
on an ongoing basis in response to changes in their external 
time commitments. For the period under review the Board is 
determined that all directors had sufficient time to effectively 
discharge their responsibilities. 
The Board will consider appointments that the directors may 
wish to take on in order that they do not compromise their 
effectiveness and the Code also requires that additional external 
appointments should not be undertaken without prior approval 
of the Board. The Board’s External Appointment Policy is designed 
to ensure that all directors remain able to effectively discharge 
their responsibilities to the Company, whilst recognising the 
benefit of external appointments to director developments 
and experience. The Board considers all requests for permission 
to accept other directorships carefully, subject to the 
following principles:
 – a non-executive director would not be expected to hold 
more than four other material non-executive directorships;
 – if a non-executive director holds an executive role in a FTSE 
350 company, they would not be expected to hold more 
than two other material non-executive directorships;
 – in line with the Code, an executive director will be 
permitted to hold one non-executive directorship in a FTSE 
100 company (and to retain the fees from that appointment) 
provided that the Board considers that this will not adversely 
affect their executive responsibilities to the Company; and
 – the Board would not permit an executive director to take 
on the chairmanship of a FTSE 100 company.
Member attendance at Board and Committee 
meetings in 2020
During the year, the Board considered 
Andrea Blance’s and Elizabeth Chambers’ 
proposed appointments as Non-Executive 
Directors of Hargreaves Lansdown plc 
and TSB Bank plc respectively. The 
Board took account of their existing time 
commitments and resolved that they 
would have sufficient time to discharge 
their duties to the Company and, as 
such, approved the appointments.
The Board holds meetings at regular intervals, where the 
Group’s financial and business performance is reviewed, along 
with risk, IT, legal, human resources and strategic matters. 
There is a comprehensive meeting pack and agenda which 
are circulated before both Board and Committee meetings 
to allow the directors adequate opportunity to consider the 
matters to be discussed. Board and Committee meetings are 
scheduled more than a year in advance and if any director is 
unable to attend a meeting, they are encouraged to provide 
their opinions and comment on the papers and matters 
to be considered upon circulation prior to the meeting.
Meetings are structured such that appropriate time is devoted 
to all agenda items. In addition to these scheduled meetings, 
‘ad-hoc’ meetings are held outside the published cycle where 
circumstances require, for example, to discuss the Covid-19 
pandemic, to approve appointments to the Board, to deal with 
any material transactions or to approve regulatory submissions. 
Provident Financial plc Annual Report and Financial Statements 2020
121
Governance30
+
N
Division of responsibilities continued
How we structure our governance continued
Member attendance at Board and Committee meetings in 2020 continued
The table below sets out the Board and Committee attendance during the year. Attendance is shown as the number of meetings 
attended out of the total number of meetings possible for each individual director. During 2020, the absences by directors 
shown below were all as a result of other pre-planned commitments, urgent personal matters or meetings which were called 
at short notice.
Board member
Board
Ad hoc 
Audit
Committee
Ad hoc
Nomination
 Committee
Ad hoc
Remuneration
 Committee
Ad hoc
Group Risk 
Committee
Ad hoc
Customer,
Culture
and Ethics 
Committee
Total number  
of meetings
Patrick Snowball
Malcolm Le May1
Simon Thomas2
Neeraj Kapur3
Andrea Blance
Graham Lindsay
Robert East
Paul Hewitt
Elizabeth Chambers
Angela Knight4
Margot James5
9
9/9
8/8
3/3
6/6
9/9
9/9
9/9
9/9
9/9
9/9
3/3
6
6/6
6/6
—
6/6
6/6
6/6
6/6
6/6
6/6
6/6
—
6
—
—
—
—
6/6
—
—
6/6
—
6/6
—
1
—
—
—
—
1/1
—
—
1/1
—
1/1
—
4
4/4
—
—
—
4/4
4/4
4/4
4/4
4/4
4/4
2/2
1
1/1
—
—
—
1/1
1/1
0/1
0/1
0/1
1/1
—
6
—
—
—
—
6/6
6/6
—
—
—
3/3
3/3
3
—
—
—
—
3/3
3/3
—
—
—
3/3
0/2
4
—
—
—
—
—
—
—
4/4
4/4
4/4
—
1
—
—
—
—
—
—
—
1/1
1/1
1/1
—
3
—
—
—
—
—
3/3
3/3
—
3/3
—
1/1
1  Malcolm Le May took extended leave from September 2020 to November 2020 to have a pre-planned operation.
2  Simon Thomas stepped down on 31 March 2020.
3  Neeraj Kapur was appointed on 1 April 2020.
4  Angela Knight was a member of the Remuneration Committee until 31 August 2020.
5  Margot James was appointed on 27 July 2020. 
122
Provident Financial plc Annual Report and Financial Statements 2020
Composition, succession and evaluation
Board composition
Board composition
We believe the right Board composition is a key cornerstone 
of Board effectiveness and successful delivery of the Group’s 
strategy. In that regard, the Board strives to ensure that its 
composition and that of its Committees is appropriate, with a 
sufficient combination of skills, diversity, experience and knowledge. 
In determining this, consideration is given to the length of service 
of the Board as a whole to ensure membership is appropriately 
refreshed. In addition, outcomes from the Board evaluation 
pertaining to Board composition are shared with and discussed 
by the Nomination Committee; these are then used to identify 
gaps in skills and experiences for incorporation into the Board 
training and development programme. You can read more 
about this in the Nomination Committee Report on page 127.
A review of the Board to consider its composition and diversity 
and how effectively its members work together to achieve the 
Group’s objectives is undertaken annually. The Nomination 
Committee ensures that a rigorous and transparent appointment 
procedure is followed, with a diverse pool of candidates 
considered for any vacancy which arises. Appointments are 
based on merit, having regard to the skills, competencies and 
experience of the candidate. The Committee also ensures that 
succession plans are in place for Board and senior management 
positions and is responsible for overseeing the development 
of a diverse pipeline of talent. The Board approved its Equality, 
Inclusion and Diversity (EDI) Policy in December 2019, which is 
designed to promote equality, diversity and inclusion across the 
Group and to ensure that our business and working environment is 
one that respects and includes everyone. This means understanding 
the potential that all people bring to the workplace regardless 
of age, disability, gender, gender reassignment, marital and 
civil partnership status, pregnancy and maternity, race, religion 
or belief, or sexual orientation. Whilst initially our EDI initiatives 
were focused on driving improved gender diversity, with positive 
results, the focus is now on diversity in a broader sense. The 
Board’s gender and ethnicity diversity perspective has also 
improved following appointments made during 2020. The Board 
met and continues to meet the Hampton-Alexander target of 
at least 33% female representation on the Board by December 
2020. The Board also meets the recommendations of the 
Parker Review to have at least one director of colour by 2024. 
Further details on our EDI initiatives, objectives and progress 
can be found within the Nomination Committee Report on 
pages 129 and 130.
Board changes
Our Board composition has continued to evolve in 2020 and, 
following a thorough search to identify appropriate candidates 
with the right cultural fit, skills and experience, the Group was 
pleased to welcome Margot James in July 2020 as an Independent 
Non-Executive Director. The appointment of Margot was completed 
at the recommendation of the Nomination Committee, providing 
the Board with a wealth of expertise from her successful career 
in both the public and private sectors. The refreshed Board 
is appropriately sized and now reflects sufficient size and 
independence to continue to operate effectively. As reported last 
year, on the recommendation of the Nomination Committee, 
Neeraj Kapur was appointed on 1 April 2020 as Chief Finance Officer.
More details on the role of the Nomination Committee in the 
Board Appointment Process can be found on page 128.
The Board currently consists of 10 members, which includes the 
Non-Executive Chairman, one Senior Independent Director, six 
independent non-executive directors, and two executive directors. 
Biographical details of all directors are given on pages 102 to 105.
Graham Lindsay has performed his first full year in his role as 
designated Non-Executive Colleague Champion. Following 
Graham’s appointment to this role, it was considered appropriate 
that he chair the CCE Committee, and you can read about this 
work during 2020 on pages 131 and 132.
On appointment, non-executive directors receive a formal 
appointment letter and executive directors receive a formal 
service contract, which identifies the time commitment expected 
of them. As a result of the Covid-19 pandemic, time demands 
on the non-executive directors have necessarily increased due 
to a number of unscheduled meetings and you can read about 
our Board and committee attendance levels on the previous page. 
Further details on the terms and conditions of appointment of 
non-executive directors and service contracts of executive 
directors are available to investors for inspection at the Group’s 
registered office address during normal business hours.
During 2020, the following changes to the Board took place:
 – on 31 March, Simon Thomas stepped down from the Board;
 – on 1 April, Neeraj Kapur was appointed to the Board 
as Group Chief Finance Officer; and
 – on 27 July, Margot James was appointed to the Board 
as an Independent Non-Executive Director.
More details of their skills and experience can be found 
on pages 102 to 105.
Directors’ Board tenure as at 10 May 2021
2014
2015
2016
2017
2018
2019
2020
2021
Total tenure
Patrick Snowball
Malcolm Le May
Neeraj Kapur
Andrea Blance
Elizabeth Chambers
Paul Hewitt
Angela Knight
Graham Lindsay
Robert East
Margot James
  2 years, 7 months
  2 months
  3 years, 3 months
  2 months
  3 years, 9 months
1 year, 1 month
4 years, 1 month
2 years, 9 months
2 years, 9 months
2 years, 9 months
2 years, 1 month
1 year, 10 months
9 months
Malcolm Le May key: 
 Chief Executive Officer 
 Interim Executive Chairman 
 Non-Executive Director
Patrick Snowball key: 
 Interim Chief Executive Officer
Provident Financial plc Annual Report and Financial Statements 2020
123
GovernanceComposition, succession and evaluation continued
Induction for new directors
Board induction 
The Chairman and General Counsel and Company Secretary 
ensure that all newly appointed directors receive a comprehensive 
and tailored induction programme. Our induction provides 
directors with an in-depth understanding of the business, 
our Purpose, culture and values, and the markets in which 
the business operates, as well as providing directors with 
the opportunity to meet with colleagues. The induction 
programme comprises a combination of site visits and 
meetings with other Group executives and senior 
management as illustrated below.
The tailored induction programme 
On joining the Board in 2020, Margot was provided with a 
tailored induction programme which was designed to ensure 
that she gained a full understanding of the Group. An example 
of a programme that is individually tailored to the knowledge 
and experience of each director includes the following:
One-to-one meetings 
Margot met with senior management including the members 
of the Executive Committee and the Divisional MDs. A director’s 
specific induction is tailored to the role they are appointed to; 
therefore, senior management induction meetings are also 
held as appropriate, including with Group Internal Audit, Group 
Finance, divisional Chief Finance Directors and divisional Chief 
Risk Officers. The new director will also meet key stakeholders 
relevant to their specific role such as the Group’s key advisors 
and brokers, representatives from the FCA and Prudential 
Regulatory Authority (PRA), the Group’s major investors, and 
the Group’s auditor, Deloitte LLP. 
Induction materials
Each new director is provided with full access to an electronic 
‘reading room’, which includes induction material, such as 
various relevant policies, terms of reference, Group organisational 
charts, the latest trading statements, the Annual Report and 
Accounts, recent shareholder information, broker notes and 
relevant regulatory correspondence.
Margot James  
Independent 
Non-Executive 
Director
Field and site visits
Relevant arrangements are made for all new appointments 
to undertake customer visits accompanied by a Customer 
Representative. This gives an insight into the Consumer Credit 
Division and enables directors to experience how we service 
our home credit customers in line with our Purpose. This year, 
given the restrictions in place due to the Covid-19 pandemic, 
the field visit was tailored to be a virtual experience, which 
involved Margot meeting online with representatives from 
a regional home credit office with local management, who 
provided her with an overview of the home credit operation 
and how the team, together with the Customer Representative, 
works towards achieving the best outcomes for the customer.
To preserve the safety of colleagues during the Covid-19 
pandemic, director site visits were deemed non-essential. 
Therefore Margot was unable to undertake these this year. 
The site visits will be rescheduled when the restrictions are 
lifted and when safe to do so. In November Margot participated 
in virtual field experience meetings, with the Head of Field 
Performance, Divisional Managers, Area Managers, Business 
Managers and Customer Representatives to understand the 
CCD business in more depth.
Ongoing Board training and development 
The Board believes that continuous director training and 
development supports its Board effectiveness. Under the 
direction of the Chairman, the General Counsel and Company 
Secretary facilitates Board training, and assists the Board with 
ongoing professional development. The Board has an annual 
training plan which was adapted this year to ensure that the 
directors have further knowledge of the business. Throughout 
the year the Board attended various training sessions on key 
topics such as the Good Customer Outcomes Framework and 
Cyber and Information Security, to gain further insight into 
current key subject matters. These sessions were led by both 
internal and external facilitators.
The ever-evolving regulatory landscape means that there 
is an increased need to continuously scan the horizon and 
identify any significant developments that require the Board’s 
prioritisation. As such, the General Counsel and Company 
Secretary delivers updates to the Board on any developing 
regulations, laws and corporate governance developments by 
presenting Legal Reports at each meeting. Regular updates 
are also provided by the Chief Risk Officer in relation to emerging 
regulatory themes and anticipated regulatory changes.
During the year the Nomination Committee reviewed and 
updated the Board Skills Matrix, which will enable even more 
targeted training and the continuous improvement of our 
directors during 2021.
In addition, the Board also received the following 
‘deep dive’ sessions:
 – Customer Complaints and; 
 – Investor Relations Perceptions Audit Outcomes 
and Recommendations.
Directors are also given access to an external online academy 
tool which provides a wide array of briefings, education and 
bespoke training.
124
Board evaluation
2020 internal evaluation 
In line with the 2018 Code, a review of the effectiveness of the 
Board, its Committees and individual directors is conducted 
annually. Following the external Board evaluation which 
was undertaken last year, the 2020 Board and Committee 
effectiveness evaluation process was internally facilitated 
by the Group General Counsel and Company Secretary. 
Reflecting his role in ensuring the effectiveness of the Board, 
our Chairman played a key role in the design and approach 
of the annual Board and Committee effectiveness evaluation 
and agreed the proposed approach with the General Counsel 
and Company Secretary. The 2020 effectiveness evaluation 
focused on a number of areas of Board, Committee 
and Chairman effectiveness, including:
 – Board composition, including diversity;
 – the Board’s understanding of the views of key stakeholders;
 – monitoring of culture and behaviours;
 – Board oversight of risk;
 – how the Board members work together to meet objectives;
 – Board support, including induction, training and information;
 – Board oversight of strategy; and
 – oversight of succession and talent management.
The 2020 evaluation process: 
1
Design and implementation of evaluation approach
The purpose and scope of the evaluation were agreed with the Board and detailed questionnaires designed and agreed 
in relation to following areas: Board and Committee effectiveness; Chairman effectiveness; and individual director 
effectiveness. The questionnaires were issued by the Group Company Secretariat to the Board members for completion.
2
Data collation 
and analysis
3
Review of results
4
Board discussion 
and actions
The responses to the 
questionnaires were collated 
by the Group Company 
Secretariat, who prepared 
anonymised reports on the 
Board and its Committees, 
the Chairman and individual 
director effectiveness. 
The reports summarised the 
findings of the evaluation and 
proposed recommendations 
for consideration.
The draft report on Board and 
Committee effectiveness was 
reviewed by the Chairman 
and a final report shared with 
the wider Board, including the 
Chairs of each Committee. 
The Senior Independent 
Director reviewed the 
Chairman’s effectiveness 
report prior to its discussion 
by the Board members 
(excluding the Chairman).
At its 1 February 2021 meeting, the 
Board discussed the evaluation 
results and approved focus areas 
to enhance the effectiveness of 
the Board and its Committees.
Feedback on the Chairman’s 
performance, including areas of 
strength and enhancement, was 
discussed by the directors and 
provided to the Chairman by the 
Senior Independent Director. The 
results from individual director 
effectiveness questionnaires 
were discussed by the Chairman 
and the individual director in the 
annual performance evaluation.
Outcome of the 2020 evaluation process: Board and Committees
Following review of the findings of this year’s evaluation of the performance of the Board and its Committees, the directors 
agreed that the Board and its Committees were performing effectively and discharging their duties and responsibilities. 
Overall, it was felt that the Board was functioning well, with good Board composition and strong relationships across the Board. 
The evaluation also highlighted opportunity areas to enhance effectiveness, and these are set out below together with a 
summary of some of the Board strengths identified in this year’s evaluation. 
Some of the Board strengths identified
Areas of focus to enhance performance
 – Board composition, including the Board’s balance 
of skills and experience.
 – The quality of Board relationships and how the 
Board works together to achieve objectives.
 – The constructive atmosphere in the boardroom, 
which encourages balanced contribution, candid 
discussion, critical thinking and challenge.
 – Continue to enhance the Board’s awareness of and affinity 
for the Group’s customer base through actions to be 
developed by the CCE Committee.
 – Continue to focus on how to enhance the Board’s 
oversight of risk.
 – Drive continued focus on the Board’s oversight 
of the Group’s IT and digital strategy. 
 – The effectiveness of its role in the response 
 – Continue to drive enhancements to the Group’s 
to the Covid-19 pandemic.
strategy and how it sets its strategy.
 – The understanding of the views and requirements 
of regulators.
Provident Financial plc Annual Report and Financial Statements 2020
125
GovernanceComposition, succession and evaluation continued
Board evaluation continued
Outcome of individual director effectiveness 
review, independence and reappointment
As noted above, the Chairman held an individual performance 
and development discussion with the directors, utilising the 
output of the evaluation process to inform his discussions 
regarding the directors’ development.
The composition of our Board is reviewed annually by the 
Nomination Committee to ensure that there is an effective 
balance of skills, experience and knowledge. Having considered 
the skills, experience, knowledge and tenure of the Board, and 
the independence and time commitment of the directors and 
Chairman, the Nomination Committee and Board considered 
that each director continued to be committed to their roles, 
have sufficient time available to perform their duties and 
to contribute effectively and, accordingly, should stand for 
election/re-election at the 2021 AGM. The independence of the 
non-executive directors is also considered at least annually 
along with their character, judgement, commitment and 
performance. The Board took into consideration the 2018 Code 
and circumstances which would likely impair, or could appear 
to impair, a non-executive director’s independence, including 
their length of service. At the year end, all of the non-executive 
directors, with the exception of the Chairman, whose independence 
is only determined on appointment, have been determined by 
the Board to be independent. In determining the independence 
of Robert East, the Nomination Committee and Board did take 
into account that he is the Chairman of Vanquis Bank, and 
confirmed that he still remained independent in relation 
to his appointment to the Company.
Outcome of the Chairman’s effectiveness review
As noted above, each director completed a questionnaire 
on the performance of the Chairman. The review of the 
Chairman’s performance focused on, amongst other matters, 
the effectiveness of his relationship with the Chief Executive 
Officer and other Board members, how he manages meetings 
and how he manages the input of directors both inside and 
outside of meetings. Following discussion by the Board 
(excluding the Chairman), it was concluded that the Chairman 
was performing his role of leading the Board effectively. 
Andrea Blance discussed the feedback and areas for 
development with the Chairman.
Update on areas of focus from 2019 evaluation
Focus area
Progress
Continue to enhance the Board’s 
understanding of the Group’s: 
customer proposition; key commercial 
relationships; performance relative 
to competitors; and strategic plan.
Continue to ensure the Board 
dedicates appropriate time to 
setting and overseeing strategy.
Continue to focus on the Board’s 
understanding of colleagues and 
oversight of talent management 
and development.
The Board reviewed the Group’s customer proposition, key commercial relationships, 
performance relative to its competitors and strategic plan at the Corporate Planning 
Conference. This included detailed briefing on the UK sub-prime market and analysis 
of the Group’s customer base, including both categorisation and preferences.
As noted above, the Board reviewed the Group’s strategy at its Corporate Planning 
Conference during 2020. Additionally, the Board reviewed the progress of the Group’s 
strategic priorities and considered such initiatives for approval during the year. 
Good progress against some of the Group’s medium-term strategic objectives 
has been made during 2020; see pages 20 and 21.
During 2020 the Board has reviewed the output and action planning resulting 
from the 2019 Colleague Survey. The CCE Committee considered the output of a 
Colleague Pulse Survey, undertaken part way through the year, which included 
feedback from colleagues on changes to working practices arising from the Covid-19 
pandemic. The Group’s other key colleague engagement mechanisms have also 
operated during the year: the workforce panels and designated Non-Executive 
employee Champion. The output of these engagement mechanisms has been 
considered by both the CCE Committee and Board. See pages 113 to 115 for more 
details on our engagement activities.
The Nomination Committee has reviewed and challenged the Group’s talent 
management, development and succession framework and strategy and its 
implementation. As part of this, the Committee reviewed and discussed the Group’s 
talent pool and leadership needs in September 2020 and January 2021. You can 
read more about this on page 129.
Increase focus on ensuring that the 
Board has a clear understanding 
of the regulatory agenda and 
horizon scanning.
The GRC, which has responsibility for overseeing regulatory matters on behalf of the 
Board, receives regular reports which provide key updates regarding the regulatory 
agenda and horizon scanning. The GRC Chair reports to the Board on the Committee’s 
discussions after each meeting.
Next year
A rigorous and formal evaluation will also be undertaken next 
year. Under the 2018 Code, we are not required to undertake 
an external evaluation next year; however, the Chairman 
and Board will review and determine the most appropriate 
evaluation process at the time.
2020 
Internal  
evaluation
2019  
External  
evaluation  
(survey and 
interview)
2018  
Internal 
evaluation  
facilitated 
by Senior  
Independent 
Director
126
Provident Financial plc Annual Report and Financial Statements 2020
Nomination Committee Report
Meeting our 
leadership needs
We have further strengthened our Board and 
leadership teams this year and remain focused 
on ensuring they are fit to deliver long-term 
sustainable value.
I am pleased to present my Nomination Committee Report for 
2020. Turning first to reflect on Board changes during this year, 
as reported and announced previously, Simon Thomas stepped 
down from the Board at the end of March 2020 for personal 
health reasons and his contribution to the Group will be 
missed. On 1 April 2020, Neeraj Kapur joined the Board as our 
new Chief Finance Officer and has since made a strong 
contribution to the Group. As mentioned in my Chairman’s 
governance statement on page 100, Margot James joined the 
Board on 27 July 2020 and brings a great balance of skills and 
experience from her wide-ranging career as a commercial and 
entrepreneurial business owner and her work within the UK 
Government. The Committee and its members formed a key 
part of her recruitment and appointment process, which you 
can read more about on the next page.
Board composition and succession
The Committee continues to ensure that we have a strong 
and well-balanced Board with the appropriate skills, experience 
and diversity to lead the Group as it navigates the opportunities 
and challenges that we face in delivering our Purpose. 
This year, as in each year, the Committee reviewed the 
composition and balance of the Board and its Committees 
taking into account a number of key factors, including: diversity; 
balance of skills, experience and knowledge; director length of 
service and time commitment; stakeholder expertise; the size 
and structure of the Board; and the balance between executive 
and non-executive directors. The Committee also continued 
to oversee the composition of the Board through its Board 
Skills Matrix, which is designed to support the Committee 
and in our considerations of Board appointments, succession 
planning and training and development. The Committee 
reviewed the current balance of skills and progress against 
previously identified improvement areas during the year. We, 
as a Committee, believe the Board’s composition is appropriate 
to fulfil its role effectively, and we will continue to keep this 
under review.
Provident Financial plc Annual Report and Financial Statements 2020
127
Patrick Snowball
Nomination Committee Chairman
Members 
Patrick Snowball (Chairman)
Andrea Blance
Elizabeth Chambers
Paul Hewitt
Angela Knight
Graham Lindsay 
Robert East
Margot James (member from 27 July 2020)
Allocation of time*
19+
  Diversity 
  Succession and talent 
 19%
42%
   Board composition and appointments 
25%
   Governance  
14%
* 
 Data includes January 2021 Committee meeting which was 
rescheduled from December 2020 due to a late but necessary 
change to the date and time of the Committee meeting in 
response to government restrictions regarding Covid-19.
The Committee’s terms of reference are available at: 
www.providentfinancial.com
Governance42
+
25
+
14
+
N
Composition, succession and evaluation continued
Nomination Committee Report continued
Board composition and succession continued
As well as reviewing the composition of the Board and 
its Committees, we considered the independence of the 
non-executive directors during the year and concluded that 
they all remain independent in character and judgement and 
contribute effectively to Board discussions and debate. We 
are recommending to shareholders that all directors be either 
elected or re-elected at the 2021 AGM. You can read about 
each director’s contribution to the Board in their biographies 
on pages 102 to 105. 
Succession planning for Board members remains a key 
priority for the Committee, and the Committee considered the 
succession of the executive directors and also the succession 
plan for non-executive directors during the year. Our 
non-executive succession plans are based upon the skills 
and experience of our directors, as informed by our Board 
Skills Matrix. Read more on our executive succession planning 
on the next page. 
Non-executive director appointment: Margot James
The recruitment and appointment of Margot James was led 
by the Committee and its members and was facilitated by 
Odgers Berndtson. Other than in relation to the recruitment as 
described above, Odgers Berndtson had no other connection 
to the Group or directors.
Candidate 
requirements
A role specification was agreed and designed to address possible enhancements to 
Board composition which had been identified through the Board effectiveness evaluation 
process and our Board Skills Matrix through the appointment of an additional non-executive 
director. It was key that the new appointee was able to reinforce the Group’s financial 
inclusion purpose and was also able to support us in ensuring that the social and 
economic benefits the Group provides to the underserved are well understood 
by our stakeholders. 
Search process
The search was led by Odgers Berndtson. Eleven potential candidates were reviewed by 
members of the Committee. To see how diversity was addressed in this process, see below.
Interviews
Following review of the potential candidates, two were interviewed by Patrick Snowball, 
Andrea Blance, Angela Knight and Graham Lindsay, ahead of meetings with other Board 
members. At interview, candidates were assessed against role fit, technical capability, 
key aspects of our Blueprint (see below) and specific requirements of the role. 
Appointment
Margot James was identified following the interviews as the preferred candidate. The 
Nomination Committee recommended the appointment of Margot to the Board following 
consideration of the composition of the Board and having made a determination that 
Margot had sufficient time, skills, knowledge and experience to carry out the proposed 
role and responsibility as a non-executive director. Margot’s appointment brings a great 
balance of skills and experience to the Board, with her wide-ranging career as a commercial 
and entrepreneurial business owner and her work in the UK Government. Her experience 
of working in consumer policy and citizens advice and advising on labour markets enables 
her to understand and promote the interests of our customers and wider stakeholders, as 
we seek to deliver our Purpose of helping put people on the path to a better everyday life. 
How our Blueprint informed our recent 
appointment process
At interview, the assessment of candidates included 
assessment against our Blueprint. Questions at interview 
focused on how a candidate would support the Group in 
the delivery of its strategic drivers, reinforce our ethos and 
demonstrate the behaviours expected of a non-executive 
director, all of which support the delivery of our Purpose.
How diversity was addressed in our recent 
appointment process
Our formal Board appointment process sets out that 
appointments should be based on merit and objective 
criteria and, within this context, should promote diversity 
of gender, social and ethnic backgrounds, cognitive 
and personal strengths; the Group worked with Odgers 
Berndtson to ensure that the appointment search was 
alert to all aspects of diversity and inclusion throughout 
the process. The candidate specification for the 
non-executive director role was prepared to clearly 
recognise the value of diversity in the boardroom and 
throughout the Group, particularly in enabling us to 
understand our stakeholders. Furthermore, a key attribute 
sought in the right candidate was someone who fosters an 
environment of inclusivity and diversity at all levels. Of the 
11 shortlisted candidates, eight were female and three were 
male. Odgers Berndtson is accredited for the FTSE 350 
category of the Enhanced Voluntary Code of Conduct for 
Executive Search Firms, which specifically acknowledges 
those firms with a strong track record in and promotion of 
gender diversity in FTSE 350 companies against the scope 
of the Davies Review.
128
Provident Financial plc Annual Report and Financial Statements 2020
Committee role
The Committee oversees the leadership and succession requirements of the Group. As part of this, the Committee monitors the 
balance of skills and experience on the Board and its Committees to ensure that they comprise individuals with the necessary 
skills, knowledge, experience and diversity to operate effectively. 
Key activities in 2020
Key priorities for 2021
 – Considering how the outcome of the 2020 Board 
evaluation should inform Board composition.
 – The recruitment and appointment of Margot James 
as a Non-Executive Director.
 – Detailed review of the Group’s talent management 
and succession framework and its talent pool.
Board evaluation outcome
During the year, the Committee reviewed the outcome of 
the 2019 Board evaluation as it pertained to the composition of 
the Board and the progress made in the areas where possible 
enhancement had been identified. As detailed on the previous 
page in relation to Margot James’ appointment, the outcome 
of the 2019 Board evaluation was used to inform the recruitment 
of an additional non-executive director during the year. This 
year an internal effectiveness evaluation was undertaken of 
the effectiveness of the Board and its Committees. The review 
process is described in more detail on pages 125 and 126. 
In relation to Board composition, the balance of skills and 
experience on the Board was rated very highly in this year’s 
evaluation and whilst the current diversity of the Board was 
considered to be strong, the Board recognised the need to 
remain focused on diversity in its broadest sense, including 
ethnicity, cognitive styles and social backgrounds. The Committee 
will continue to remain cognisant of the matters raised in the 
Board and Committee evaluation as it continues to review 
Board composition during 2021. The performance of the 
Committee was considered as part of the annual evaluation 
process and the evaluation found the performance of the 
Committee to be rated highly overall.
Talent management
The Committee plays a key role in overseeing the leadership 
needs of the Group. This year we reviewed in detail the Group’s 
talent management and succession framework, which is 
designed to support the identification, development, retention 
and progression of a diverse talent pipeline. During the year, 
the Committee reviewed the Group talent management 
framework, which consists of processes and tools for identifying 
and managing talent and succession such as: a talent 
identification and growth potential tool; talent profiles; retention 
risk assessment; and succession plans. In response to restrictions 
implemented by the Government in its response to Covid-19, 
our December 2020 Committee meeting was rescheduled 
to January 2021. At this meeting, the Committee undertook 
a review of a single view of talent and the collective strength 
of leadership across the Group, including the Group’s 
emergency, short and medium-term succession plans for 
executive director and Group Executive Committee roles. As 
part of the succession planning discussion, the Committee 
considered where action was needed to enhance succession 
plans and the how the Group was developing internal succession 
candidates. As part of the talent review, the Committee discussed 
the diversity of the talent pipeline, and you can read more on 
this below. The Committee’s review of talent in January 2021 
also included consideration of recent actions to strengthen 
our senior management talent, the outcome of our talent 
identification cycle and retention risk and related action plans. 
Our Group Executive Committee met, and will continue to meet 
to discuss succession pipeline and strength of our talent pool. 
 – Continue to work towards having the right mix of 
diversity and skills by working to achieving a target of 
33% female representation on its Executive Committee 
(and its direct reports) as well as maintaining its target 
at Board level.
 – Continue to focus on succession planning and leadership 
development across the Group to strengthen the diverse 
talent pipeline and identify and seek to enhance our 
Group-wide approach to talent management. 
As a result of this process in 2020, a number of individuals 
were identified as potential successors to key positions. 
Through its discussions, the Committee also discussed the 
recruitment of talent for key roles and the importance of 
considering diverse candidates for those roles. During the 
year, the Committee also considered non-executive director 
succession and agreed that the current Board composition 
was appropriate that given the relatively short tenure of 
the non-executives there were no immediate succession 
concerns. Furthermore, our Board Skills Matrix, which is a key 
tool in the management of our leadership needs at Board 
level, was reviewed and updated during the year.
Equality, diversity and inclusion 
Objectives and link to strategy 
The Board continues to be committed to supporting diversity 
and inclusion in the boardroom and beyond. It believes that 
diversity, in its broadest sense, contributes towards a high-
performing and effective Board and colleague population. 
We have in place a Group-wide Equality, Diversity and Inclusion 
(EDI) Policy for directors and colleagues which acknowledges 
how diversity supports the Group in delivering its Purpose 
and strategy, such as through enabling us to truly understand 
and deliver for our diverse customer base and providing the 
foundations for us to support stakeholder views, and challenge 
each other by having a wider range of perspectives represented 
at each level of management. We remain a signatory of the 
Women in Finance Charter with the aim to increase female 
representation in our senior management population to 40% 
by December 2024.
Developing a diverse pipeline 
Our EDI Policy requires that appointments and succession plans 
are based on merit and objective criteria and, within this context, 
promote diversity of gender, social and ethnic backgrounds, and 
cognitive and personal strengths, thus supporting the development 
of a diverse pipeline. Our HR functions across the Group are 
responsible for monitoring EDI-related matters throughout our 
colleagues’ life with the Group. As noted above, the Committee 
held a talent review session in January 2021, which included 
consideration and discussion of the diversity of the Group’s talent 
pipeline and actions to enhance this. The Committee discussed 
the actions undertaken to enhance diversity during the year, 
including through strong focus on ensuring diverse candidate 
lists for roles and through the setting of robust internal targets. 
The Committee also discussed actions planned to strengthen 
internal diversity data in order to set robust internal diversity 
targets across broader areas of diversity.
We consider that wider EDI initiatives across the Group are 
essential to the development of a diverse talent pipeline. During 
the year we launched our ‘Be Yourself’ inclusion and diversity 
initiative, which you can read more about on pages 77 and 78. 
Provident Financial plc Annual Report and Financial Statements 2020
129
GovernanceComposition, succession and evaluation continued
Nomination Committee Report continued
Equality, diversity and inclusion continued
Developing a diverse pipeline continued
This included a number of plans to develop the diverse aspects of our culture and promote inclusion, including formally establishing 
a series of communities around several protected characteristics and inviting colleagues to be a part of them and the launch of 
our Inclusion Calendar. The four affinity groups that will make up our overall inclusion community will be based around gender, 
LGBTQ+, ethnicity and disability. Each business area has an Inclusion Chair and an Executive Sponsor. During the year our CCE 
Committee reviewed the Group’s long-term environmental, social and governance targets which are aligned with both the 
United Nations Sustainable Development Goals that we have prioritised and the Task Force on Climate-related Financial Disclosures 
recommendations, and include an objective in relation to diversity. You can read more on this on page 32. The Committee will 
continue to support and encourage initiatives that strengthen the talent pipeline within the Company during 2021.
Board gender diversity
Objective
Progress and implementation
To ensure a rounded 
and diverse Board and 
Executive Committee, 
appointments will be 
made on merit, taking 
into account different 
backgrounds, 
diverse experience, 
perspectives, 
personalities, skills 
and knowledge, as 
well as alignment with 
the Group’s culture.
In alignment with our EDI Policy and documented Board appointment 
process, our appointments to the Board and Executive Committee 
continue to be made on merit, taking into account diversity in its 
broadest sense and culture. The Committee regularly reviews the 
composition of the Board, including diversity. Please see how diversity 
and our cultural Blueprint was considered during the appointment 
of Margot James on page 128. This year, the Committee also reviewed 
the Board members’ skill matrices to ensure the appropriate 
balance of skills and experience was in place. Diversity, equality 
and inclusion remains a key focus area for Executive Committee 
appointments, including ensuring diverse candidates are considered 
for new appointments, and we continue to work with executive 
search firms to drive diverse candidate lists. We remain a signatory 
of the Women in Finance Charter with the aim to increase female 
representation in our senior management population to 40% by 
December 2024.
To ensure Board 
appointment ‘long lists’ 
reflect the Board’s 
diversity commitments.
For new Board appointments, the Nomination Committee works 
with executive search firms to drive diverse candidate ‘long lists’ 
for consideration by the Committee and considers culture as 
part of the appointment process. Please see how diversity was 
considered during the appointment of Margot James on page 128.
60%
  Male 
  Female 
 60+
 30+
Board tenure
  0-1 years 
40%
3 (30%)
Following our recent appointment, the percentage of women 
on the Board is 40%, exceeding the target.
  2-4 years 
6 (60%)
  5+ years 
1 (10%)
Maintain a balance 
of one-third of the 
directors being women 
as a minimum.
Maintain a minimum 
of one director from 
an ethnic minority 
background in support of 
the Parker Review target.
The Board will support 
and monitor Group 
activities undertaken 
to meet its diversity 
objectives and to 
increase the 
percentage of senior 
management roles 
held by women and 
other underrepresented 
groups across 
the Group.
Following appointments during 2020, we have one director on the 
Board from an ethnic minority background, meeting the target.
During the year the Committee kept under review the progress 
made regarding the equality, diversity and inclusion strategy across 
the Group, including the delivery of EDI initiatives. The Committee 
discussed the diversity of the Group’s talent pipeline and actions 
to strengthen diversity at its talent review session in January 2021. 
As set out on page 78, senior management population is 27% 
female. The Committee also discussed how management would 
seek to strengthen internal diversity data in order to set robust 
diversity targets for management across broader areas of diversity.
The Board has continued to meet its target of at least one-third of 
the directors being women and has also met the target set by the 
Parker Review for FTSE 250 companies to have at least one director 
from an ethnic minority background by 2024.
Patrick Snowball
Nomination Committee Chairman
10 May 2021
130
Provident Financial plc Annual Report and Financial Statements 2020
BAME representation 
on the Board 
 90+
  Non-BAME  90%
  BAME 
10%
Executive Committee 
and direct reports 
gender diversity
 75+
  Male 
75%
  Female 
25%
40
+
N
10
+
N
60
+
10
+
N
25
+
N
Customer, Culture and Ethics Committee Report
Monitoring our culture and strategy to deliver fair customer outcomes
Monitoring our culture 
and strategy
For many of our customers, this year has been 
one of unprecedented challenges, making the 
Committee’s work of monitoring the delivery 
of our customer-focused culture and Purpose 
even more important.
As the recently appointed Chairman, I am pleased to report 
on our work and achievements throughout 2020 and our 
priorities for the year ahead.
At each meeting, the Committee:
 – reviewed and discussed a dashboard of metrics to 
oversee the embedding of the Group’s Blueprint that 
was launched in 2019 (the Blueprint Dashboard);
 – reviewed and discussed a dashboard of metrics 
to oversee the monitoring of customer outcomes 
(the Customer Dashboard);
 – listened to a sample of customer calls from across the 
different divisions to monitor customer outcomes and 
identify any areas of improvement to be fed back to 
the business; and
 – received an update on colleague engagement 
mechanisms, such as the Colleague Engagement Survey 
and Colleague Forums.
Key Committee responsibilities
The primary role of the Committee is to monitor the Group’s 
culture, stakeholders’ expectations and evolving governance 
requirements, and review business processes to ensure they 
are delivering fair customer outcomes. The Committee’s 
principal areas of responsibilities are as follows:
 – assisting the Board with the evolving corporate governance 
requirements, including full compliance with the Code and 
the accountabilities of the Board under s.172 of the Companies 
Act to consider the interests of wider stakeholders in their 
decision making. For further information on our compliance 
with the Code this year please see page 101;
 – examining the business policies, practices and products 
in alignment with the Group’s Purpose, culture and 
overall strategy;
Graham Lindsay 
Customer, Culture and Ethics Committee Chairman 
and designated Non-Executive Colleague Champion
Members 
Graham Lindsay (Chairman)
Elizabeth Chambers
Robert East
Margot James (member from 27 July 2020)
Allocation of time
40+
   Monitoring customer outcomes  
and KPI tracking 
   Reviewing products, business  
practices and policies against  
the Group’s Purpose and culture 
   Monitoring governance, ESG  
commitments and corporate  
responsibility reporting  
   Monitoring stakeholders’ expectations  
and engagement mechanisms  
40%
13%
34%
13%
The Committee’s terms of reference are available at: 
www.providentfinancial.com
Provident Financial plc Annual Report and Financial Statements 2020
131
Governance13
+
34
+
13
+
N
Customer, Culture and Ethics Committee Report continued
Monitoring our culture and strategy to deliver fair customer outcomes continued
Key Committee responsibilities continued
 – overseeing the embedding and monitoring of the Group’s 
culture and ensuring that any material issues in regard 
to the culture and ethics of the Group are addressed;
 – ensuring that appropriate employee engagement 
mechanisms are in place for the Board to understand the 
views of colleagues in order to factor these views into its 
decision making, and keeping these mechanisms under 
regular review;
 – overseeing the Group’s investment in community activities 
which aims to deliver a positive impact on the local 
communities within which our businesses operate; and
 – examining the impact of the Group’s activities on the 
environment and ensuring that the Group has a suitable 
approach to managing and reporting its impact on 
the environment.
The Committee adopts an evidence-based approach to its 
work, using key performance indicators in the Blueprint and 
Customer Dashboards to measure and benchmark progress 
against set targets.
The Customer Dashboard includes set targets for a series 
of measures that are based around the Financial Conduct 
Authority’s (FCA) six customer outcomes that firms should 
strive for in the fair treatment of customers. Each division has 
tailored metrics that are relevant to that division’s products, 
channels and customer segments. These metrics are tracked 
at a divisional level and reported to the Committee. The 
Customer Director of Vanquis Bank is a standing attendee 
of the Committee and has responsibility for monitoring 
and reporting all divisional metrics to the Committee. 
The same evidence-based approach is also taken to overseeing 
the embedding of the Group’s culture through the Blueprint 
Dashboard. This determines whether we are delivering our 
business activities in accordance with our Purpose, strategic 
drivers and behaviours. The Dashboard consists of five Blueprint 
outcomes, each measured by a variety of metrics, with targets 
set where appropriate. The Group’s Corporate Responsibility 
Manager is a standing attendee of the Committee meetings 
and has responsibility for monitoring and reporting metrics 
within the Blueprint Dashboard. During the year, additional 
metrics were added to the Blueprint Dashboard to widen 
the range of stakeholder interests being measured.
These metrics included the number of colleague volunteering 
hours, percentage of suppliers paid within 60 days of invoice 
date and the greenhouse gas emissions intensity ratio. An 
external benchmark of culture and colleague engagement 
is also included within the Blueprint Dashboard in order to 
assess our culture against a range of similar organisations 
in the financial services sector.
The Committee monitors colleagues’ engagement with, and 
support for, the Group’s Purpose and culture. This is measured 
using metrics such as colleague volunteering hours and 
results from Colleague Engagement Surveys, as well as 
qualitative feedback gathered from workforce panels. This 
year the Committee paid particular attention to the Group’s 
engagement with colleagues on the Covid-19 pandemic and 
the adequacy of support made available (such as reviewing 
the Colleague Pulse Survey results and tracking progress 
against the key focus areas identified from the results). The 
Committee also oversees corporate responsibility activity 
so that the Group can be recognised as a responsible and 
inclusive employer that colleagues feel proud to work for.
Committee activities in 2020 
 – Reviewed progress made against the Customer Dashboard 
and Blueprint Dashboard.
 – Listened to customer calls and provided feedback on 
whether fair customer outcomes had been achieved and 
identified opportunities for improvement where appropriate.
 – Reviewed and recommended to the Board the approval 
of the Group’s Modern Slavery Act Statement, suggesting 
improvement opportunities and actions as appropriate.
 – Tracked progress made on the actions identified from the 
Colleague Engagement Surveys.
 – Reviewed and approved a new customer product plan, 
ensuring that the product concept and design were aligned 
with the Group’s Purpose and delivered fair customer outcomes.
 – Considered the Group’s stakeholders and their materiality 
through a stakeholder mapping exercise. Further information 
on the Group’s key stakeholders can be found in the s.172 
statement on page 91. 
 – Reviewed the previous year’s s.172 statement against the 
market, considered external advice and identified areas 
for enhanced reporting in this area.
 – Reviewed the 2019 Corporate Responsibility Report and 
external independent assurance on the report to identify 
areas of enhanced reporting.
 – Reviewed colleague engagement and support provided by 
the Group to colleagues and local communities in response 
to the Covid-19 pandemic.
 – Approved the Group’s setting of six long-term environmental, 
social and governance (ESG) objectives/targets that are 
aligned with both the United Nations Sustainable Development 
Goals and the recommendations of the Task Force on 
Climate-related Financial Disclosures.
Committee priorities for 2021
 – Continue to monitor the embedding of the Group’s culture 
and the delivery of positive customer outcomes, and continue 
to review the Group’s workforce engagement mechanisms, 
provide feedback and monitor actions arising from 
such engagement.
 – Continue to ensure the voice of the customer is elevated 
by engaging in call listening, reviewing customer feedback, 
and monitoring customer surveys.
 – Continue to ensure that workforce-related policies and 
practices, such as gender pay and D&I, are consistent 
with the Group’s values and support long-term 
sustainable success.
 – Continue to review and challenge the Group’s work spanning 
climate risk, supply chain management and broader 
ESG initiatives.
 – Continue to analyse the Group’s stakeholders through 
stakeholder mapping, which will determine the nature 
of engagement activities, and oversee the development 
of a stakeholder engagement strategy.
Graham Lindsay
Customer, Culture and Ethics Committee Chairman
10 May 2021
132
Provident Financial plc Annual Report and Financial Statements 2020
Audit, risk and internal control
Audit Committee Report
Maintaining an effective 
control environment
Paul Hewitt
Audit Committee Chairman
Members 
Paul Hewitt (Chairman)
Andrea Blance
Angela Knight 
Allocation of time
16+
  Governance 
  Financial reporting 
  External audit 
   Internal audit 
   Management reporting  
16%
26%
22%
28%
8%
The Committee’s terms of reference are available at: 
www.providentfinancial.com
The independent challenge and oversight 
the Committee affords the Group’s external 
reporting process has never been more important, 
given the increased level of judgement required 
in what has proven to be a highly uncertain 
macroeconomic environment.
At each meeting, the Committee:
 – had, on a rotating basis, a discussion with both the 
external and internal auditor without any executive 
director being present;
 – reviewed a Group internal audit activity report; and 
 – reviewed updates from the external auditor.
I am pleased to present the Audit Committee’s Report for the 
year ended 31 December 2020. This report summarises the 
activities of the Audit Committee during 2020 and confirms 
compliance with the Competition and Markets Authority’s 
Statutory Audit Services Order. Furthermore, I look forward 
to attending the AGM on 30 June to answer any questions on 
the work of the Committee subject to prevailing government 
restrictions at that time.
The Committee continues to benefit from a membership 
with a wide range of business and financial experience 
and has retained sector competence in compliance with the 
Code Provision 24. Member biographies, including details of 
my recent and relevant financial experience, are detailed on 
pages 103 and 104. Angela Knight, GRC Chairman, continues 
to be a member of the Committee to ensure the work of both 
Committees remains coordinated.
Key Committee responsibilities
The primary role of the Committee is to assist the Board in 
fulfilling its oversight responsibilities by monitoring the integrity 
of the financial statements of the Group and other financial 
information before publication, and reviewing significant 
financial reporting judgements contained in them.
In addition, the Committee also reviews:
 – the system of internal financial and operational controls 
on a continuing basis (the GRC reviews the internal control 
and risk management systems); and
 – the accounting and financial reporting processes, along 
with the roles and effectiveness of both the Group Internal 
Audit function and the external auditor.
Provident Financial plc Annual Report and Financial Statements 2020
133
Governance26
+
22
+
28
+
8
+
N
Audit, risk and internal control continued
Audit Committee Report continued
Key Committee responsibilities continued
The Committee is also specifically responsible for:
 – conducting the tender process and making recommendations 
to the Board in relation to the appointment of an external 
auditor, and approving the remuneration and terms of 
engagement of the external auditor;
 – assisting the Board in assessing the Company’s going 
concern status and ongoing viability, the basis of the 
assessment and the period of time covered;
 – reviewing and recommending to the Board quarterly 
trading statements;
 – approving the Group internal audit plan on a bi-annual 
 – reviewing and monitoring the external auditor’s 
basis; and
independence and objectivity;
 – keeping under review the effectiveness of the Group’s 
 – reviewing the effectiveness of the external audit process;
system of internal financial controls.
 – developing, implementing and monitoring compliance 
with the Group’s policy on the engagement of the external 
auditor to supply non-audit services;
Committee activities in 2020
Committee priorities for 2021 
 – Completed a tender process for the Group’s external auditor, approving and 
 – Provide oversight 
recommending to the Board the reappointment of Deloitte LLP as the Group’s external 
auditor from 2022 onwards.
 – Reviewed and approved the 2019 financial statements and areas of significant 
judgement, including going concern basis and viability statement. Confirmed 
that the 2019 financial statements were fair, balanced and understandable.
 – Reviewed and approved the Preliminary Results Announcement.
 – Reviewed and approved the non-audit fees policy and non-audit fees for 2019.
 – Reviewed and approved the external audit fees.
 – Confirmed Internal Audit’s charter, statement of independence and objectivity 
and effectiveness.
 – Reviewed the 2019 external auditor’s full-year report, management letter and 2020 
internal controls report and recommended approval of the same by the Board.
 – Reviewed and approved the annual internal statement of governance, risk 
management and internal control.
 – Received updates regarding internal audit actions in relation to Group IT remediation, 
model validation, financial crime processes and first line controls within Vanquis Bank.
 – Received the external auditor’s interim review.
 – Reviewed and approved the interim management statement, carefully considering 
contingent liability disclosures and going concern in the context of Covid-19 impact.
 – Confirmed the coordination of activities between internal and external audit.
 – Reviewed and recommended to the Board the Q1 and Q3 Trading Statements.
 – Reviewed and approved the 2021 internal audit plan.
 – Received an update from internal audit regarding its Covid-19 response.
 – Reviewed the underlying assumptions, including the carrying valuations of the divisions, 
as part of the creation of the intermediate holding company.
 – Reviewed the Committee’s adherence with its terms of reference during 2020.
of the Risk Mitigation 
Programme within 
Vanquis and Control 
Enhancement 
Programme within 
Moneybarn.
 – Continue to monitor 
the closure of historical 
overdue internal 
audit actions.
 – Oversee change 
in audit partner 
following Deloitte LLP’s 
reappointment 
as external auditor 
in 2022.
 – Provide oversight of 
the 1PFG agenda and 
monitor via internal 
audit reporting the 
Group’s ability 
to execute and 
govern change. 
 – Monitor Group Finance 
transformation. 
 – Assess the key 
assumptions of the 
future CCD expected 
credit losses. 
Fair, balanced and understandable
As in previous years, the Committee considered, in accordance 
with Code Principle N, whether, in its opinion, the Annual Report 
and Financial Statements 2020, taken as a whole, is fair, balanced, 
and understandable and provides the necessary information 
for the reader to assess the Group’s position and performance, 
business model and key audit matters.
In justifying this statement the Committee adopted the same 
robust process as adopted in prior years, including:
 – the early involvement of the Committee in the preparation 
of the Annual Report and Financial Statements 2020 which 
enabled it to provide input into the overall messages and tone;
 – the input provided by divisional and Group senior 
management and the process of review, evaluation and 
verification to ensure balance, accuracy and consistency;
 – the regular review of the Group internal audit activity 
reports which are presented at Committee meetings and 
the opportunity for the non-executive directors to meet 
the external auditor without any executive of the Group 
being present via the private sessions of the Committee;
 – the Committee reviewed and considered the draft Annual 
Report and Financial Statements 2020 in advance of the 
final sign-off;
 – the reviews conducted by external advisors appointed 
to advise on best practice; and
 – the final sign-off process by the Board.
In addition to this approach, the Committee considered in 
detail management’s critical accounting assumptions detailing 
the approach taken and key sources of estimation uncertainty 
set out in the financial statements on pages 183 to 185. 
134
Provident Financial plc Annual Report and Financial Statements 2020
These and the going concern assumption were carefully 
reviewed and challenged by the Committee following the 
review performed by the external auditor, which also fully 
analysed and concurred with the assumptions made as part 
of the year-end process. A review of the consistency between 
the risks identified and the issues which were of concern to the 
Committee was performed.
Following conclusion of this review, the Committee is of the 
opinion that the Annual Report and Financial Statements 2020 
is representative of the year, and presents a fair, balanced, and 
understandable overview, providing the necessary information 
for shareholders to assess the Group’s position, performance, 
business model and strategy.
However, the ultimate responsibility for reviewing and 
approving the Annual Report and Financial Statements 2020 
remains with the Board.
Financial reporting process internal control 
and risk management systems
The effectiveness of the risk management and internal control 
systems is reviewed regularly by the Board and the Audit 
Committee, which also receives reports of reviews undertaken 
by Group Risk and Group Internal Audit. The Audit Committee 
receives reports from Deloitte LLP, the Group’s external auditor. 
Deloitte LLP also provides a management letter on an annual 
basis, which draws significant internal control matters which 
have been identified to the Audit Committee’s attention, along 
with management’s response. The Audit Committee also has 
a discussion with the external auditor at least three times a 
year without executives present, to ensure that there are no 
unresolved issues of concern.
The Group’s risk management and internal control systems 
are reviewed by the Board and are consistent with the 
guidance on Risk Management, Internal Control and Related 
Financial and Business Reporting issued by the Financial 
Reporting Council and compliant with the requirements of 
CRD IV. They have been in place for the full year under review 
and up to the date of the approval of the Annual Report.
Annual assessment of risk management 
and internal control systems
To assess the effectiveness of the risk management and internal 
control systems within the Group, Internal Audit conducted an 
analysis of the aggregate outcomes from audits carried out in 
2020 from both a control environment and a risk and control 
culture perspective, assessed the progress made in terms of 
the enhancement of the second line of defence, and assessed 
the number of open and overdue audit issues. In addition Internal 
Audit also worked closely with the second line of defence to 
monitor levels of risk awareness across the Group. Internal Audit 
confirmed to the Committee that both the control environment 
and the level of risk and control awareness had improved within 
the Group during 2020 and that there was a commitment from 
management to maintain momentum with regard to the 
embedding of a risk-aware culture.
Work conducted by Group Internal Audit and KPMG in the second 
half of 2020 identified significant deficiencies in Moneybarn’s 
IFRS 9 models and the control environment within its finance 
function. As a result of this the Group CEO, CFO and the 
Committee commissioned a function-wide review of controls 
within Moneybarn’s finance function. This is being conducted 
by Group Internal Audit with the support of KPMG and Group 
Internal Audit and, following discussion with the Committee, 
will also assess other functions within Moneybarn to provide 
assurance that the wider control environment is fit for purpose.
Internal Audit
The Group operates an in-house Group Internal Audit function 
which is managed by the Group Chief Internal Auditor with 
specialist services provided by third-party consultants where 
necessary. The Group Internal Audit function also reports, via 
the Group Chief Internal Auditor, to the Committee at each 
meeting, ensuring the function’s independence from Group 
management. As Chairman of the Audit Committee, I also 
meet separately with the Group Chief Internal Auditor on at 
least a quarterly basis.
Internal auditor effectiveness
The Committee approves the internal audit charter on an 
annual basis and reviews, approves and monitors progress 
against the annual internal audit plan. As part of this approval 
process, the Committee requires confirmation from the 
Group’s Chief Internal Auditor that the Internal Audit function 
has the requisite expertise and resources to successfully fulfil 
its role. The Committee also confirms annually that the 
activities of Internal and External Audit are coordinated.
As part of its review of Internal Audit’s effectiveness, the Committee 
received Internal Audit’s 2020 self-assessment of its conformance 
with both the International Professional Practices Framework 
(IPPF) and the CIIA Financial Services Code, benchmarks against 
good practice for internal audit functions operating within the 
financial services sector in the UK. The Committee confirmed 
Internal Audit’s conclusion that it generally conformed with all 
but three of the IPPF and all but one of the CIIA Financial Services 
Code standards and agreed with Internal Audit’s plan to address 
the areas where conformance could be enhanced. Following the 
outlined process, the Committee confirmed the effectiveness of 
the Internal Audit function for the year ended 31 December 2020.
The Audit Committee debated and approved the internal 
audit plan for H1 2021 and I can confirm that the audit plan is 
reflective of both the material risk themes the Group faces, 
as well as the Group’s strategic drivers. The Committee is 
satisfied that the Group Internal Audit function has the 
appropriate resources to deliver the 2021 plan.
External audit
Principle M of the Code states that the Board should establish 
formal and transparent policies and procedures to ensure the 
independence and effectiveness of Internal and External 
Audit functions.
External auditor appointment and tenure
Deloitte LLP, the Group’s external auditor, has been the Group’s 
auditor for eight years, having been appointed in 2012. It is the 
Group’s policy to undertake a formal tender process every 10 
years, or earlier, if the Audit Committee feels that this would be 
in the best interests of the Group. At February’s meeting it was 
concluded that Deloitte LLP was performing in line with expectations 
and was considered to be independent of the Group. It was 
therefore considered that Deloitte LLP be proposed to be 
reappointed as the Group’s auditor for the financial year ended 
31 December 2020. An annual assessment of the performance of 
Deloitte LLP is undertaken following finalisation of the Annual Report 
and Financial Statements and presented to the Committee in 
May each year and the last assessment took place in May 2020.
In accordance with best practice and guidance issued by the FRC, 
the Committee will continue to review the qualification, expertise, 
resources and independence of the external auditor and the 
effectiveness of the audit process during the next financial year.
Further to the annual proposed reappointment of the external 
auditor, on 8 October 2020, the Committee, together with the 
Vanquis Audit Committee, approved selection criteria against 
which tendering firms would be assessed as part of the approval 
of the initiation of the Group external audit tender process. The 
selection criteria focused on the audit team, their understanding 
of the business, the proposed audit approach and audit quality 
considerations. An evaluation panel was formed from both Group 
and divisional management, including the Group CEO, CFO and 
divisional MDs and FDs, who all met with the tendering firms and 
provided their view on suitability based on the selection criteria.
Provident Financial plc Annual Report and Financial Statements 2020
135
GovernanceAudit, risk and internal control continued
Audit Committee Report continued
External auditor appointment and tenure continued
A selection panel was also formed which included all members 
of the Committee, the Chair of the Vanquis Audit Committee and 
the Group CFO. The analysis provided by the evaluation panel 
was provided to the selection panel in advance of the tendering 
firms presenting their tender submission on 4 December 2020. 
Following an in-depth discussion of the selection criteria 
and each firm’s strength and weaknesses, it was determined 
that Deloitte LLP would be proposed for reappointment. 
The recommendation was proposed to the Committee on 
16 December, which recommended the reappointment to 
the Group Board. This was approved and will be proposed 
to shareholders at the 2022 AGM.
level. The scores and results of the questionnaire are collated 
and shared with the external auditor and an action plan 
to address any areas of concern identified is agreed.
External auditor Audit Quality Review
As reported in the 2019 Annual Report and Accounts, the 
FRC concluded a review of the audit performed by Deloitte LLP 
of the Group’s financial statements for the year ended 
31 December 2018, for which Deloitte received a 2A rating. The 
focus of the review and its reporting was on identifying areas 
where improvements are required. The Chairman of the Audit 
Committee received a full copy of the findings of the Audit 
Quality Review team and has discussed these with Deloitte LLP.
Working with the external auditor
The Committee held separate sessions with the external auditor 
without any executive director or employee of the Group being 
present at three of its meetings in 2020. This gave members of 
the Committee the opportunity to raise any issues, including 
any issues on the interim and final results of the Group, directly 
with the external auditor. The Committee schedules private 
sessions with the internal and external auditors on a rotating 
basis, with the option for an additional private session upon 
request. In addition I meet with the external audit partner 
on a quarterly basis to discuss pertinent issues. An annual 
feedback report was provided to the external auditor and 
discussed by the Committee at the August 2020 meeting.
External auditor independence and objectivity
The Committee has in place a policy on the appointment of 
staff from the external auditor to positions within the various 
Group finance departments. Neither a partner of the audit 
firm who has acted as engagement partner, nor the quality 
review partner, nor other key audit partners, nor partners in 
the chain of command, nor a senior member of the audit 
engagement team, may be employed as Group Chief Finance 
Officer, Group Finance Director or Divisional Finance Director.
The Committee has considered the independence of the 
Deloitte LLP audit team and has deemed that adequate 
safeguards have been in place including: separate partners 
and staff being responsible for the delivery of this work; the 
non-audit team does not prepare anything which would be 
relied upon in the audit of the Group; and the work performed 
is also subject to an independent Professional Standards 
Review and Engagement Quality Control Review process.
The Committee considers the reappointment of the external 
auditor, including the rotation of the audit partner, annually. 
This includes an assessment of the independence of the 
external auditor and an assessment of its performance in the 
previous year. This is achieved primarily through a questionnaire 
and scorecard which is completed by key stakeholders involved 
in the annual audit process, including the Audit Committee, 
and Heads of Finance in each of the divisions and at Group 
Policy on non-audit work
The Company has a formal policy on the use of the external 
auditor for non-audit work which reflects the requirements of 
the EU Audit Directive and Regulations. This policy is reviewed 
annually by the Committee and was reviewed and approved 
at the May 2020 meeting.
The award of non-audit work to the external auditor is managed 
and monitored in order to ensure that the external auditor is 
able to conduct an independent audit and is perceived to be 
independent by the Group’s shareholders and other stakeholders. 
Work is awarded only when, by virtue of its knowledge, skills or 
experience, the external auditor is clearly to be preferred over 
alternative suppliers.
I am also required to approve in advance any single award 
of non-audit work with an aggregate cost of between £50,000 
and £250,000 and the Committee must provide prior approval 
for items in excess of £250,000. The Committee will always seek 
confirmation that Deloitte LLP’s objectivity and independence 
are safeguarded.
The level of fees paid to Deloitte LLP for non-audit work during the 
year was £269,000 (2019: £156,000) comprising £40,000 for services 
related to profit verifications for inclusion within regulatory 
capital, £75,000 for reporting accountant verification of the 
EMTN programme, £11,000 for the review of the ROI branch 
statutory accounts and £143,000 for the Group interim review.
The ratio of audit to non-audit fees during the year was 6.4:1.
Significant issues and areas of judgement
The critical accounting assumptions and key sources of 
estimation uncertainty considered by the Committee in 
relation to the Annual Report and Financial Statements 2020 
are outlined on pages 183 to 185. In addition to the matters 
set out on the next page, the Committee also considered the 
going concern statement set out on page 178. The Committee 
discussed these with the external auditor during the year and, 
where appropriate, these have been addressed as areas of 
audit focus as outlined in the Independent Auditor’s Report 
on pages 235 to 244.
Issue
Judgement
Actions
Impairment of amounts receivable 
from customers 
Receivables are impaired on recognition 
in accordance with IFRS 9. The impairment 
allowance is initially dependent on the 
probability of default (PD), the loss given 
default (LGD) and the exposure at default 
(EAD) within 12 months, discounted at the 
original effective interest rate (EIR). 
Lifetime losses are recognised following 
a significant increase in credit risk.
Judgement is applied to the 
impairment allowance required. 
This includes whether past 
performance provides a 
reasonable estimate of future 
losses implicit within the PD, 
LGD and EAD. 
This is significantly enhanced 
in 2020 when past customer 
performance may not be 
indicative of future performance. 
The Audit Committee reviews and challenges 
the key judgements applied throughout the year. 
This includes adjustments to determining 
significant increases in credit risk and default. 
Post model adjustments are reviewed and 
challenged when impacting PD, LGD or EAD. 
The process of creating future estimates is 
considered with peer analysis performed. 
Evidence following the period end is assessed 
to determine if the evidence would have been 
available at the period end and included within 
the assessments. 
136
Provident Financial plc Annual Report and Financial Statements 2020
Issue
Judgement
Actions
Impairment of amounts receivable 
from customers continued
The assessment of credit risk and therefore 
impairment allowance should be probability 
weighted, and should utilise all information 
available, including past events, current 
conditions and supportable forecasts of 
economic conditions at the reporting date.
In 2020, adjustments have been required 
to impairment allowances due to Covid-19. 
This may be due to customers:
 – taking payment holidays; 
 – receiving furlough income; and 
 – restricted customer termination 
of Moneybarn agreements.
These factors may be indicative 
of increased future losses. 
An assessment of macroeconomic 
factors, including the latest 
economic forecasts, is also required 
to estimate expected losses. 
The work performed by Deloitte LLP on validating 
the management assumptions is considered. 
Findings are presented in Deloitte LLP’s report 
to the Audit Committee which is challenged 
with knowledge of the latest circumstances.
The work performed by Group Internal Audit is 
considered, in particular, on technology and 
operational controls. 
The review performed by the Vanquis Bank Audit 
Committee on the Vanquis Bank significant 
assumptions is also taken into account.
In order to assess the appropriateness 
of the judgements applied, the Committee:
 – challenged the assumptions made by 
management to determine the provision 
for redress to be recognised, including the 
impact of post balance sheet events;
 – where a provision is not recognised and 
a contingent liability is disclosed, reviewed 
the level of disclosure;
 – reviewed the work performed by external 
consultants in respect of conduct matters 
relating to the investigations where 
applicable, including the probability of the 
Scheme being approved by creditors; and
 – considered the work performed by Deloitte LLP 
and its views on the appropriateness of 
assumptions used by management, based 
on its experience.
Provisions for customer redress
The Group makes provisions for customer 
remediation if all of the following are present:
Judgement is applied as 
to whether the criteria for 
recognition have been met:
(i) 
 a present obligation (legal or 
constructive) has arisen as a result 
of a past event; 
(ii)   payment is probable (more likely 
than not); and 
(iii)   the settlement amount can be 
estimated reliably.
A contingent liability is recognised if the 
present obligation is not probable or the 
amount cannot be estimated reliably or 
there is a possible obligation dependent 
on a future event occurring.
Provisions have been created in 2020 in 
respect of ongoing customer claims of 
irresponsible lending of home credit in 
CCD and for the resulting proposed 
Scheme of Arrangement (the Scheme) 
to provide remediation, combined with 
the costs of delivering the remediation. 
 – the level of valid claims which 
may be received and be due 
remediation in the future 
based on recent experience 
of valid claims volumes;
 – the validity of claims being 
provided at 31 December 2020 
to the issuance of the Practice 
Statement Letter (PSL);
 – the proportion of irresponsible 
lending claims which may be 
upheld both internally and 
by the FOS;
 – the average redress payments 
paid to customers both 
internally and by FOS; 
 – claims received after the PSL 
is issued are expected to be 
covered by the Scheme; and
 – the Scheme will be approved 
by creditors. 
For contingent liabilities disclosed, 
judgement is required as to the 
nature of the event and that 
settlement is possible. Potential 
outcomes are considered to 
provide disclosure, including if 
there are a range of outcomes 
which may be disclosed.
Retirement benefit asset
The valuation of the retirement benefit 
asset is dependent upon a series of 
actuarial assumptions.
Judgement is applied in 
formulating each of the 
assumptions used in calculating 
the retirement benefit asset.
The Company’s external actuary, Willis Towers 
Watson, proposes the appropriate assumptions 
and calculates the value of the retirement 
benefit asset.
The key assumptions are in respect of the 
discount rate, inflation rates and mortality 
rates used to calculate the present value 
of future liabilities.
This considers any adjustments 
made to the key judgements to 
ensure they remain appropriate 
for the Group’s defined benefit 
pension scheme. 
The Committee considers the adjustments 
made by management to the core assumptions 
proposed by the actuary. 
The Committee also considers the audit work 
performed by Deloitte LLP on the assumptions 
and to what extent the assumptions are within 
the suitable ranges of assumptions based on 
audit experience.
Compliance statement
The Group has fully complied with the Statutory Audit Services for Large Companies Market Investigation (Mandatory Use 
of Competitive Tender Processes and Audit Committee Responsibilities) Order 2014 throughout the 2020 financial year.
Paul Hewitt
Audit Committee Chairman 
10 May 2021
Provident Financial plc Annual Report and Financial Statements 2020
137
GovernanceAudit, risk and internal control continued
Risk Committee Report
Mitigating risk during 
the pandemic
The pandemic has overlaid the entire operation 
of Provident Financial Group. Covid-19 was 
unexpected and rapidly impacted all our principal 
risks. The response in turn had to be quick, agile 
and flexible, as in a few days we had to operate 
with a new and untried business model, where 
overwhelmingly our colleagues were working 
from home. 
At each meeting, the Committee:
 – reviewed and assessed the overall risk management 
status of the Group;
 – reviewed and assessed the Group’s key strategic 
and emerging risks;
 – reviewed and confirmed the risk appetite status across 
the Group;
 – reviewed the Group Regulatory Report including horizon 
scanning and breaches;
 – reviewed divisional risk reports;
 – reviewed minutes and actions from prior meetings; and
 – received quarterly reports from the Group Executive Risk 
Committee (GERC).
The pandemic has overlaid the entire operation of the Group, 
with Covid-19 unexpectedly and rapidly impacting all our 
principal risks. The clear need was to ensure that our risk 
management approach catered for this new environment, 
while at the same time not losing sight of the fundamental 
risks within the business and the 2020 agenda of identify, 
resolve and mitigate.
The Group CRO has worked closely with me, the Committee 
and the executive team, to bring about a harmonised approach 
to Covid-19 and to take forward a number of important initiatives. 
These have included commencing the programme to strengthen 
oversight and reporting capabilities, the Risk Harmonisation 
Programme and cross-divisional alignment, through a single 
enterprise risk management framework (ERMF).
A Group credit underwriting review was also undertaken to 
identify the material risks and potential opportunities presented 
by the pandemic, as clearly the requirements of our customers 
were no longer the same as they had been. Some customers 
were furloughed and others were key workers, so the Committee 
sought to focus on payment deferrals and forbearance for 
hard pressed customers, revising affordability criteria as 
appropriate. These and the Committee’s priorities, activities 
and responsibilities are set out in more detail in the report. 
Angela Knight 
Group Risk Committee Chairman
Members 
Angela Knight (Chairman)
Elizabeth Chambers 
Paul Hewitt
Allocation of time
30+
   Reviewing Group strategic and emerging  
risks and monitoring divisional risk reporting  30%
   Setting overall risk appetite, framework  
and policy and risk harmonisation 
   Reviewing regulatory and prudential  
risk reporting 
18%
7%
   Assessing risk management effectiveness  25%
   Maintaining good governance and  
approving external reporting  
20%
The Committee’s terms of reference are available at: 
www.providentfinancial.com
138
Provident Financial plc Annual Report and Financial Statements 2020
18
+
7
+
25
+
20
+
N
Overall, I believe that good progress has been made this year 
on improving risk control in all parts of the Group, and through 
the culture programme there is now a greater recognition 
that every member of staff has their part to play in good risk 
control and the overall benefit that comes from it. At the same 
time, there is more work to be done, and so looking ahead to 
2021, we see as our priorities: overseeing the implementation 
of the Risk Harmonisation Programme and the management 
approach to mitigating the strategic and emerging risks; 
embedding further the updated customer conduct culture 
which includes a customer outcomes framework; and 
supporting the Board in the execution of its strategy through 
the re-evaluation of the Group risk appetite framework 
following the Covid-19 and related disruptions.
We are also cognisant of the legal and regulatory risks 
associated with having as our Purpose the provision of finance 
to the underserved. Amongst the many outcomes of the 
pandemic is the probability that more of the population of this 
country is likely to be in this financially challenged category 
than was the case at the outset. The Committee is well aware 
how important it is to continue to improve our risk management, 
the controls and the culture within the organisation, to ensure 
that our customers are treated fairly at all times. However the 
Committee is also aware of the difficulties of meeting our 
customers’ requirements in an environment in which regulatory 
thinking continues to develop and third parties seek financial 
benefit from opportunist challenging of the rules. To continue 
to provide finance to this sector requires a stable regulatory 
and legal framework, and one of the risks of concern to the 
Committee, but which is outside its remit, is that the need 
for this stability is not sufficiently recognised by the 
relevant authorities.
The Group CRO has worked closely with me ensuring that 
our risk management approach has been agile and flexible 
to support the required rapid decision making in assessing the 
risks arising through the Covid-19 pandemic. In the early stages 
of the pandemic, the executive undertook a refreshed Covid-19 
risk assessment including updated reporting to ensure the 
Committee was kept fully informed of the emerging risk 
landscape, thus helping the Committee guide management 
through its contingency actions. Despite these unique challenges, 
we continue to safely navigate through the crisis, enabled 
by the Group’s robust Business Continuity Plans. 
The Committee sponsored a Covid-19 risk assessment of 
health and safety considerations for colleagues returning to 
work within our offices, demonstrating the robust approach 
taken by management to ensure their ongoing safety.
Our overall risk management oversight and reporting capabilities 
continue to be strengthened via the Risk Harmonisation 
Programme. This will over time drive Group and cross-divisional 
alignment through a single ERMF. This covers a number of key 
activities including refreshed risk appetite, consolidated risk 
policy taxonomy and Risk and Control-Self Assessment (RCSA).
The Committee considered the results of a Group credit 
underwriting review, which identified the material risks and 
potential opportunities presented by the pandemic through 
our lending activities. The Committee also supported the 
resulting prioritised actions from this review. 
Given the rapidly evolving regulatory environment, the Committee 
has played a key role in overseeing emerging regulatory risks. 
This has included: 1) the Group’s implementation of payment 
deferrals/forbearance in line with the FCA’s mandated 
guidance; 2) revised affordability criteria in support of our 
responsible lending strategy; and 3) trends and associated 
management actions in addressing customer complaints. 
Committee activities in 2020
Committee priorities for 2021 
 – Approved the revised Group Risk Management Framework and Policy.
 – Oversee the implementation of 
 – Reviewed the principal risks, internal control and Committee reports within 
the Risk Harmonisation Programme.
the 2019 Annual Report and Financial Statements.
 – Support the Board in the 
 – Received the prudential regulation timetable for 2020.
 – Approved the Group Risk Management Framework effectiveness review.
 – Received a Group CRO report covering our strategic and emerging risks. 
 – Reviewed in detail the divisional anti-money laundering reports.
 – Monitored in detail Group complaints performance across the Group.
execution of its strategy through 
the re-evaluation of the Group’s 
risk appetite framework following 
Covid-19 related disruption.
 – Approval of the Group ICAAP, 
Vanquis ILAAP and Group 
liquidity assessment.
 – Monitored IT resilience across the Group and the progress of the IT Modernisation 
 – Oversee management’s 
Plan via regular reporting from the Group Chief Information Officer (CIO).
 – Monitored the progress of the Group Risk Harmonisation Programme, 
including resource, reporting and risk appetite.
 – Reviewed management’s Covid-19 response, including refreshed business risk 
assessments, colleague Return to Work arrangements and reports on payment 
holidays for our customers in line with regulatory guidance.
approach to mitigating our 
strategic and emerging risks.
 – Further embedding of our 
updated customer conduct 
culture including customer 
outcomes framework. 
 – Received a prudential risk report from the Group Treasurer.
 – Approved the Committee’s revised terms of reference (ToR).
 – Reviewed and approved the approach for refresh of the Group’s 
Wind Down Plan (WDP).
 – Received an update on gifts and hospitality.
 – Reviewed the results of the Group Credit Underwriting Review.
 – Received a Data Protection Plan update.
 – Approved the Group’s Annual Risk Acceptance approach.
Provident Financial plc Annual Report and Financial Statements 2020
139
GovernanceAudit, risk and internal control continued
Risk Committee Report continued
Key Committee responsibilities
As the Group is a non-regulated parent company which owns 
three individually regulated operating entities, the primary role 
of the Committee is to make sure that there is an effective 
enterprise risk management framework in operation which 
enables effective oversight over the Group’s aggregated risk 
position. The Committee’s principal areas of responsibility 
are as follows:
 – understanding the Board’s strategy, desired culture and 
direction and identifying the key strategic and emerging risks 
which might prevent delivery;
 – endorsing an overall risk appetite and recommending 
it to the Board for approval at least annually;
 – carrying out an assessment of the principal risks facing 
the Group;
 –
overseen by the Group CRO, monitoring the overall effectiveness 
of risk management across the Group and divisions;
 – in conjunction with the Audit Committee, reviewing the 
Group’s capability to identify and manage new risk types, 
and keeping under review the effectiveness of the Group’s 
internal control and risk management systems;
 – reviewing the Group’s management of current 
and forward-looking risk exposures;
 – reviewing the Group’s business continuity plans;
 – notifying the Board of any changes in the status and 
control of material risks;
 – reviewing and approving the Group ICAAP, Vanquis ILAAP 
and Group liquidity assessment, including the stress testing 
and capital allocation approach; and
 – continuous improvement of risk outcomes for the Group 
through effective risk management planning.
Principal and emerging risks 
The Committee is responsible for carrying out an assessment 
of the principal and emerging risks to the Group, including those 
which have the potential to impact delivery of its strategy and 
culture, business model and future performance. The Committee 
received reports from the CRO detailing the Group’s aggregated 
risk profile, reviewing this in detail and confirming its accuracy.
Our principal and emerging risks are set out in the table below: 
Principal risks
Key strategic 
and emerging risks
 – Capital risk.
 – Funding and liquidity risk.
 – Credit risk.
 – Strategy and 
 – Threats to our 
business model.
 – Responsible lending.
 – Pandemic – Covid-19.
governance risk.
 – Challenge to agent 
 – Legal and regulatory risk.
 – Conduct risk.
 – People risk.
 – Information security 
and data protection risk.
 – Operational risk.
 – Model risk.
self-employed status.
 – General IT controls.
 – Risk culture and 
governance.
 – Return to Work 
strategy.
Risk Harmonisation Programme 
The Risk Harmonisation Programme is a strategic programme 
to be delivered in 2021 led by Group Risk to drive Group and 
cross-divisional alignment through a single ERMF. This includes: 
 – a refreshed Group risk appetite with clear statements, 
measures and thresholds surrounding the amount of risk 
we are prepared to take as a Group; 
 – a move towards a single Group risk policy taxonomy. All 
divisional policies will over time be replaced with single 
Group policies to drive consistency, alongside aligned 
standards around how we conduct our business;
 – a single risk and control self-assessment methodology 
which will over time further embed risk management 
across the Group. This will be achieved through improved 
accountability, better understanding of the risks owned by 
management, and mandatory testing and reporting of 
control effectiveness;
 – improved risk reporting that meets the needs of all our 
stakeholders at a Group and divisional level. It also provides 
evidence around how we are fulfilling our responsibilities 
in what is a demanding regulatory environment; and
 – taken together, the above will support the Risk function in 
determining the most appropriate operating model, thus 
enabling it to most effectively discharge its responsibilities. 
Committee review of internal controls
In accordance with the 2018 UK Corporate Governance Code 
Principle O, the Group Board has a responsibility to establish 
procedures to manage risk, oversee the internal control 
framework, and determine the nature and extent of the principal 
risks the Company is willing to take in order to achieve its 
long-term strategic objectives. Provision 29 requires the Board 
to monitor the Company’s risk management and internal control 
systems. The directors can confirm that the Group’s key risks 
have been robustly assessed. This has been achieved through 
ongoing review of the emerging and principal risks by the 
Committee and Board, as well as tracking of the associated 
mitigating actions undertaken by management. Internal Audit 
has supported the Board in this regard by providing independent 
assurance over the key internal control systems.
To manage risk and ensure compliance with regulatory 
obligations, the Board sets the overall risk appetite of the Group. 
It seeks to ensure that the divisions (and corporate centre) 
have designed, implemented and maintained effective and 
appropriate risk management frameworks and processes of 
their own, consistent with those set by the Group. The divisions 
have day-to-day responsibility for risk management through 
their regulatory responsibilities, with key risks aggregated by 
Group Risk and closely monitored at the Committee. Each 
division adopts a three lines of defence approach, with the 
Group continually seeking opportunities to enhance the model 
through improved collaboration and integration over time.
Each of the divisions is developing its risk and control 
self-assessment approaches, facilitated by Group Risk. These 
are all at differing levels of maturity. Through this approach, 
key controls are identified, evaluated and monitored by line 
management as part of day-to-day activities. All divisions 
have continued to enhance these internal control frameworks 
during the year, with greater focus on end-to-end processes 
ensuring a better articulation of risks and controls.
Angela Knight
Group Risk Committee Chairman
10 May 2021
For further details regarding the principal and emerging risk 
assessment, including full details of those principal and 
emerging risks the Board is willing to take in order to achieve 
its long-term strategic objectives, please see pages 48 to 61.
140
Provident Financial plc Annual Report and Financial Statements 2020
Directors’ Report
Our responsibilities 
as a listed business
The Group remains committed to good 
governance, which we believe is more 
important now than ever before. 
Charlotte Davies 
General Counsel and Company Secretary
Introduction 
In accordance with section 414C(11) of the Companies Act, the 
directors present their report for the year ended 31 December 2020. 
The following provisions, which the directors are required to 
report on in the Directors’ Report, have been included in the 
Strategic Report:
All directors, except as set out below, served throughout 2020 
and up to the date of signing the Annual Report and Financial 
Statements 2020. The following individual stepped down from 
the Board on the following date:
 – Simon Thomas 
31 March 2020
With effect from the beginning of the 2020 financial year there 
have been the following additions to the Board on the 
following dates:
 – Neeraj Kapur 
1 April 2020
 – future business developments (throughout the Strategic 
 – Margot James 
27 July 2020
Report, in particular on pages 20 to 29);
 – important events since the balance sheet date 
(throughout the Strategic Report and on page 146);
 – Viability Statement (page 63);
 – greenhouse gas emissions, energy consumption 
and energy efficient action (pages 88 and 89);
 – risk management (pages 48 to 61);
 – how the directors have engaged with employees, how 
they have had regard to employee interests and the effect 
of that regard, including on the principal decisions taken 
by the Company in the financial year (pages 91 to 98); and
 – how the directors have had regard to the need to foster 
the Company’s business relationships with suppliers, 
customers and others, and the effect of that regard, 
including on the principal decisions taken by the 
Company during the financial year (pages 91 to 98).
Both the Strategic Report and the Directors’ Report have been 
prepared and presented in accordance with, and in reliance 
upon, applicable company law. The liabilities of the directors 
in connection with both the Directors’ Report and the Strategic 
Report shall be subject to the limitations and restrictions 
provided by company law. Other information to be disclosed 
in the Directors’ Report is given in this section.
Directors
The membership of the Board and biographical details 
of the directors at the year end are given on pages 102 to 105 
and are incorporated into this report by reference.
Further commentary about the Board’s composition, Board 
changes and Board tenure can be found on page 123.
Appointment and replacement of directors
Rules about the appointment and replacement of directors are 
set out in the Company’s articles of association. In accordance 
with the recommendations of the 2018 UK Corporate Governance 
Code (the Code), all directors will offer themselves for appointment 
or reappointment, as appropriate, at the 2021 AGM.
Articles of association
The directors’ powers are conferred on them by UK legislation 
and by the articles of association. Changes to the articles of 
association must be approved by shareholders passing a 
special resolution and must comply with the provisions of 
the Companies Act and the FCA’s Disclosure Guidance 
and Transparency Rules.
Directors’ indemnities
The articles of association permit the Company to indemnify 
directors of the Company (or of any associated company) 
in accordance with section 234 of the Companies Act.
The Company may fund expenditure incurred by directors 
in defending proceedings against them. If such funding is 
by means of a loan, the director must repay the loan to the 
Company, if they are convicted in any criminal proceedings 
or judgment is given against them in any civil proceedings. 
The Company may indemnify any director of the Company 
or of any associated company against any liability.
Provident Financial plc Annual Report and Financial Statements 2020
141
GovernanceDirectors’ Report continued
Directors’ indemnities continued
However, the Company may not provide an indemnity against:
1. 
2. 
3. 
4. 
5. 
 any liability incurred by the director to the Company 
or to any associated company;
 any liability incurred by the director to pay a criminal 
or regulatory penalty;
 any liability incurred by the director in defending criminal 
proceedings in which they are convicted;
 any liability incurred by the director in defending any civil 
proceedings brought by the Company (or an associated 
company) in which judgment is given against them; or
 in connection with certain court applications under the 
Companies Act. No indemnity was provided and no payments 
pursuant to these provisions were made in 2020 or at any 
time up to the date of this report.
There were no other qualifying indemnities in place during 
this period.
The Company maintains directors’ and officers’ liability 
insurance which gives appropriate cover for any legal action 
brought against its directors.
Information required by Listing Rule 9.8.4R
Information required to be disclosed by LR 9.8.4R 
(starting on page indicated):
Interest capitalised
Not applicable
Publication of unaudited financial 
information
Not applicable
Details of Long Term Incentive Schemes
Page 165
Waiver of emoluments by a director
Pages 161 
and 165
Waiver of future emoluments by a director
Page 165
Non-pre-emptive issues of equity for cash
Not applicable
Item (7) in relation to major 
subsidiary undertakings
Parent participation in a placing 
by a listed subsidiary
Contracts of significance
Provision of services by 
a controlling shareholder
Not applicable 
1. 
Not applicable
Page 230
Not applicable
Shareholder waivers of dividends
Page 165
Shareholder waivers of future dividends
Page 165
Agreements with controlling shareholders
Not applicable
Share capital
The Company’s issued ordinary share capital comprises 
a single class of ordinary shares. The rights attached to the 
ordinary shares are set out in the articles of association. 
Each share carries the right to one vote at general meetings 
of the Company.
During the year, 237,193 ordinary shares in the Company 
with an aggregate nominal value of £49,163.64 were issued 
to employees in relation to the Deferred Bonus Plan (DBP) at 
a price of £2.2030 in relation to grants made on 30 March 2020.
No new shares were issued to satisfy awards made under the 
Provident Financial Long Term Incentive Scheme 2015 (LTIS), the 
RSP or the Provident Financial Savings-Related Share Option 
Scheme 2013.
Conflicts of interest
The Companies Act and the articles of association require 
the Board to consider any potential conflicts of interest 
of its members.
The Board has a formal policy and operates formal procedures 
regarding conflicts of interest in order to identify and manage 
conflicts and to maintain independent judgement. All members 
of the Board have completed conflict of interest forms which 
are reviewed annually. All directors have an ongoing duty to 
notify the Company of any changes and to ensure that appropriate 
authorisation is sought where required and are required to 
renew and confirm their external interests annually.
The Board (excluding the director concerned) considers and, 
if appropriate, authorises each director’s reported actual and 
potential conflict of interest, taking into consideration what is 
in the best interests of the Company and whether the director’s 
ability to act in accordance with his or her duties is affected. 
The Board will stipulate, where it deems appropriate, controls 
to manage an approved conflict of interest.
Records and Board minutes of all authorisations granted by 
the Board and the scope of any approvals given are held and 
maintained by the Company Secretary.
Rights of ordinary shares
All of the Company’s issued ordinary shares are fully paid up 
and rank equally in all respects and there are no special rights 
with regard to control of the Company. The rights attached to 
them, in addition to those conferred on their holders by law, are 
set out in the articles of association. There are no restrictions 
on the transfer of ordinary shares or on the exercise of voting 
rights attached to them, except:
 where the Company has exercised its right to suspend 
its voting rights or to prohibit their transfer following the 
omission by their holder or any person interested in them 
to provide the Company with information requested by 
it in accordance with Part 22 of the Companies Act; or
2. 
 where their holder is precluded from exercising voting 
rights by the FCA’s Listing Rules or the City Code on 
Takeovers and Mergers.
Substantial shareholdings
In accordance with the Disclosure Guidance and Transparency 
Rules (DTR 5) the Company, as at 14 April 2021 (being the latest 
practicable date prior to publication of this report), had been 
notified that the following persons hold directly or indirectly 
3% or more of the voting rights of the Company.
Schroder Investment Management
BlackRock
Redwood Capital Management
Aberforth Partners
Marathon Asset Management
Davidson Kempner Capital Management
Coltrane Asset Management CfD
Vanguard Group
Wellington Management
NBIM
16.05%
6.69%
6.69%
6.01%
5.86%
5.22%
5.04%
4.64%
3.38%
3.02%
142
Provident Financial plc Annual Report and Financial Statements 2020
Interests as at 31 December 2020 were as follows:
Schroders Plc
Marathon Asset Management LLP
Aberforth Partners LLP
BlackRock Inc
Coltrane Asset Management LP
Wellington Management Company LLP
Vanguard Group Inc.
David Kempner Capital Management LLP
Norges Bank Investment Management
Sanford DeLand Asset Management Ltd
15.74%
6.15%
5.90%
5.87%
5.83%
4.55%
4.27%
4.18%
4.00%
3.14%
All interests disclosed to the Company in accordance with DTR 
5 that have occurred since 14 April 2021 can be found on the 
Group’s website: www.providentfinancial.com.
Directors’ interests in shares
The beneficial interests of the directors in the issued share 
capital of the Company were as follows:
Patrick Snowball
Malcolm Le May
Andrea Blance
Angela Knight
Elizabeth Chambers
Paul Hewitt
Robert East
Graham Lindsay
Neeraj Kapur
Margot James
Number of shares
31 December
 2020
31 December
 2019 
96,477
96,477
914,241
528,395
—
—
12,000
34,205
5,000
9,771
300,143
—
—
—
12,000
34,205
5,000
9,771
—
—
The above interests include those held by connected persons. 
There have been no changes to the above interests between 
31 December 2020 and the date of this report.
Dividend waiver
Information on dividend waivers currently in place can be 
found on page 165.
Powers of the directors
Subject to the articles of association, UK legislation and any 
directions given by special resolution, the business of the 
Company is managed by the Board. The directors currently 
have powers both in relation to the issuing and buying back 
of the Company’s shares, which were granted by shareholders 
at the 2020 AGM. The Board is seeking renewal of these powers 
at the 2021 AGM.
All-employee share schemes
The current schemes for employees resident in the UK are the 
Provident Financial Savings-Related Share Option Scheme 
2013 and the Provident Financial Share Incentive Plan (SIP).
The current scheme for employees resident in the Republic 
of Ireland is the Provident Financial Irish Savings-Related Share 
Option Scheme 2014.
Share schemes are a long-established and successful part of 
the total reward package offered by the Company, encouraging 
and supporting employee share ownership. The Company’s 
schemes aim to encourage employees’ involvement and 
interest in the financial performance and success of the 
Group through share ownership.
Around 1,110 employees were participating in the Company’s 
Save As You Earn schemes as at 31 December 2020 (2019: 1,259).
The Company’s SIP offers employees the opportunity to further 
invest in the Company and to benefit from the Company’s 
offer to match that investment on the basis of one matching 
share for every four partnership shares purchased.
Around 344 employees were participating in the SIP as at 
31 December 2020 (2019: 553).
Executive share incentive schemes
Awards are also outstanding under the RSP, LTIS and DBP. 
The Remuneration Committee did not grant any options 
during the year under the LTIS or DBP. RSP and CSOP options 
were granted under the RSP on 9 November 2020. Further 
information is set out on page 165. 
Following approval by shareholders at the General Meeting 
held on 3 November 2020, shares were awarded to the CEO 
under the role-based allowance (RBA). Further information 
is set out on page 156.
Provident Financial plc 2007 Employee Benefit Trust 
(EBT)
The EBT, a discretionary trust for the benefit of executive 
directors and employees, was established in 2007. The trustee, 
SG Kleinwort Hambros Trust (CI) Limited, is not a subsidiary 
of the Company. The EBT operates in conjunction with the LTIS, 
RSP, RBA and DBP and either purchases shares in the market 
or subscribes for the issue of new shares. The EBT is funded 
by loans from the Company which are then used to acquire, 
either via market purchase or subscription, ordinary shares to 
satisfy awards granted under the LTIS, RSP and DBP. Funds are 
used to acquire shares by way of market purchase for the RBA. 
For the purpose of the financial statements, the EBT is consolidated 
into the Company and Group. As a consequence, the loans are 
eliminated and the cost of the shares acquired is deducted 
from equity as set out in note 27 on page 226 of the 
financial statements.
In 2020, the EBT agreed to satisfy awards made under the LTIS 
in relation to 3,768,097 shares in the Company and to satisfy 
RSP and CSOP options under the RSP in relation to 1,521,919 shares 
and 635,686 shares respectively in the Company. The majority 
of the RSP options and CSOP options granted during 2020 
replaced previous awards granted during 2020 under the LTIS 
and accordingly, following the grant of the RSP options and 
CSOP options during the year, the EBT agreed to lapse 2020 
LTIS awards in relation to 3,473,516 shares in the capital of the 
Company in their entirety on 9 November 2020. The EBT subscribed 
for the issue of 237,193 new shares in relation to the DBP during 
the year. In 2020, the EBT also agreed to satisfy a buyout award 
agreement in relation to 175,662 shares in the Company and 
to satisfy an award under the RBA of 3,208 shares in the 
Company by way of market purchase.
As at 31 December 2020, the EBT held the non-beneficial 
interest in 2,857,442 shares in the Company (2019: 2,853,722). 
The EBT may exercise or refrain from exercising any voting 
rights in its absolute discretion and is not obliged to exercise 
such voting rights in a manner requested by the beneficiaries.
Provident Financial Employee Benefit Trust (the PF Trust)
The PF Trust, a discretionary trust for the benefit of executive 
directors and employees, was established in 2003 and operated 
in conjunction with the PSP. The trustee, Provident Financial 
Trustees (Performance Share Plan) Limited, is a subsidiary 
of the Company.
The PF Trust has not been operated with the Performance 
Share Plan since 2012, when the previous PSP expired. As at 
31 December 2020, the PF Trust had no interest in any shares 
in the Company (2019: nil).
Provident Financial plc Annual Report and Financial Statements 2020
143
GovernanceDirectors’ Report continued
Provident BAYE Trust (the BAYE Trust)
The Provident BAYE Trust is a discretionary trust which was 
established in 2013 to operate in conjunction with the SIP. 
The trustee, YBS Trustees, is not a subsidiary of the Company. 
The BAYE Trust is funded by loans from the Company which 
are then used to acquire ordinary shares via market purchase 
to satisfy the Matching Awards for participants of the SIP.
For the purposes of the financial statements, the BAYE Trust is 
consolidated into the Company and Group. Participants in the 
SIP can direct the trustee on how to exercise its voting rights in 
respect of the shares it holds on behalf of the participant. As 
at 31 December 2020, the BAYE Trust held the non-beneficial 
interest in 284,183 shares (2019: 180,363 shares).
Profit and dividends
The loss before taxation, amortisation of acquisition intangibles 
and exceptional items amounts to £47.1m (2019 profit: £152.8m).
The directors have declared dividends as follows:
Ordinary shares (p) per share
Interim dividend 
2020
2019
Proposed final dividend
2020 (dividend withdrawn)
2019
Total ordinary dividend 
2020
2019
£nil
9p
£nil
16p
£nil
16p
In March 2020, as part of our update on the impact of Covid-19, 
we announced the decision to withdraw the proposal to pay a 
final dividend given the uncertainties caused by the pandemic. 
We later announced in August 2020 that we did not propose 
an interim dividend, with the continued aim of preserving 
capital and supporting business stability.
Colleague engagement and involvement
The Group is committed to colleague involvement across 
the Group. You can also read about how our directors have 
engaged with colleagues, how they had regard to colleague 
interests and the effect of that regard on pages 93 and 113.
We provide colleagues with information on matters of concern 
to them through a number of mechanisms, including: workforce 
panels in each division, Company briefings and updates, the 
intranet, mobile applications, ‘town halls’ and internal newsletters 
from our CEO and Managing Directors. Colleagues were also 
kept up to date during the year in relation to the Group’s response 
to the Covid-19 pandemic. Following external announcements 
regarding the Group’s operational and financial performance, 
internal communications and engagement are carried out 
to keep colleagues up to date on Group performance. Senior 
leaders across the Group regularly keep colleagues updated 
on financial and operational performance and relevant 
strategic issues through frequent updates. A weekly vlog-style 
update from the CEO, Malcolm Le May, highlights our progress 
and focus on plans across the Group.
Colleagues are consulted with via our Group-wide Colleague 
Survey and a Colleague Pulse Survey was also undertaken during 
the year. Colleagues are also consulted via our divisional 
workforce panels, as well as other local engagement initiatives. 
We have a designated Non-Executive Colleague Champion 
who plays a lead role in Board engagement with colleagues 
and understanding colleague interests. You can read more 
about this in a Q&A with our designated Non-Executive 
Colleague Champion on pages 114 and 115.
The Group recognises Unite Ireland in respect of employee 
relations, collective consultation and pay and conditions for 
approximately 60 staff in the Republic of Ireland and the 
Group engages with Unite Ireland as appropriate. 
You can read how we encourage the involvement of UK 
colleagues in the Company’s performance through an 
employees’ share scheme on page 143.
Business relationships with suppliers, customers 
and others
You can read about how our directors had regard to the need 
to foster the Company’s business relationships with suppliers, 
customers and others and the effect of that regard, including on 
the principal decisions taken by the Company, on pages 91 to 98.
Training
The Group is fully committed to continual personal and 
professional development, encouraging colleagues at all 
levels to study for relevant educational qualifications.
In particular, the Group has continued with established talent 
and development initiatives as part of its investment in the 
career progression of its colleagues.
The Group is committed to making use of the apprenticeship 
levy with focus at present on continuing to upskill our existing 
colleagues. Opportunities to grow our apprenticeship 
programme will be revisited in 2021 taking into consideration 
the challenges we face during the global pandemic. The 
Group is authorised by the Solicitors Regulation Authority and 
the Institute of Chartered Accountants of England and Wales 
to issue training contracts to colleagues wishing to qualify 
as solicitors or chartered accountants, respectively.
Equal Opportunities and Diversity Policy
The Group is committed to employment policies, which follow 
best practice, based on equal opportunities for all colleagues, 
irrespective of gender, pregnancy, race, colour, nationality, ethnic 
or national origin, disability, sexual orientation, age, marital or 
civil partner status, gender reassignment or religion or belief. 
The Group gives full and fair consideration to applications for 
employment from disabled persons, having regard to their 
particular aptitudes and abilities. Appropriate arrangements 
are made for the continued employment and training, career 
development and promotion of disabled persons employed 
by the Group including making reasonable adjustments where 
required. If members of staff become disabled, every effort 
is made by the Group to ensure their continued employment, 
either in the same or an alternative position, with appropriate 
retraining being given if necessary. This year the Group launched 
a new diversity and inclusion initiative with specific inclusion 
communities created around protected characteristics. Details 
of our new inclusion communities are set out on page 77.
Investing in our workforce
We invest in our colleagues through recognition, reward, 
development, wellbeing, the working environment and culture. 
Colleagues are recognised through our new ‘Better Everyday’ 
recognition platform (see page 11 for more detail) and our 
‘Perks at Work’ scheme, which offers colleagues in-store and 
online rewards and discounts, online training courses and 
mental wellbeing courses. 
Vanquis Bank operates its ‘Make Work Mean More’ proposition, 
which is designed to provide a total rewards package to 
colleagues, which not only covers financial reward, but also 
includes lifestyle, culture, wellbeing and career opportunities, 
seeking to provide a suite of benefits to suit the needs of 
colleagues at every stage of their personal and professional 
lives. In 2019, Moneybarn launched its ‘Be Brilliant’ leadership 
programme to over 50 managers and senior managers, and 
onboarded 110 people on a revised new starter induction. CCD 
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Provident Financial plc Annual Report and Financial Statements 2020
provides colleagues with the opportunity to find a mentor 
through the ‘Mentoring for Success’ programme, which supports 
the personal development of colleagues. The Group also has 
mentoring programmes to focus on the personal development 
of colleagues and the apprenticeship levy has enabled CCD 
to provide opportunities for our existing workforce to develop 
their key technical skills and achieve industry recognised 
qualifications which range from digital to accountancy and HR.
Our divisions support colleague wellbeing in a number of ways, 
such as through mental health training and mental health first 
aiders. In 2020 we improved our Employee Assistance Programme 
to provide more comprehensive support services to colleagues 
who were struggling with personal issues, which you can read 
more about on page 76.
In 2019, we signed up to the Women in Finance Charter and this 
year we increased our female senior leadership representation 
following the appointment of Cheryl Ball, Group HR Director, 
to the Group Executive Committee. We also remain committed 
to achieving 40% female senior leadership representation 
by December 2024. 
Pensions
The Group operates five pension schemes in the UK.
Employee involvement in the Group defined benefit pension 
scheme is achieved by the appointment of member-nominated 
trustees and by regular newsletters and communications from 
the trustees to members. In addition, there is a website dedicated 
to pension matters. The trustees manage the assets of the 
defined benefit pension scheme which are held under trust 
separately from the assets of the Group. Each trustee is 
encouraged to undertake training and regular training sessions 
on current issues are carried out at meetings of the trustees 
by the trustees’ advisors. The training schedule is based on 
The Pensions Regulator’s Trustee Knowledge and Understanding 
requirements. The trustees have a business plan and, at the 
start of each year, review performance against the plan and 
objectives from the previous year. In addition, they agree 
objectives and a budget for the current year. The trustees have 
a risk register and an associated action plan and a Conflicts 
of Interest Policy, both of which are reviewed at least annually.
As at the year end there were three trustees nominated by 
members and five trustees appointed by the Company.
The trustees have implemented a de-risking investment strategy 
which has been agreed with the Company. The objective of the 
strategy is to reduce the risk that the assets would be insufficient 
in the future to meet the liabilities of the scheme. The de-risking 
investment strategy is kept under close review by both the 
trustees and the Company.
The Company has put Pension Trustee Indemnity Insurance 
in place to cover all of the Group’s pension schemes where 
individuals act as trustees. The trustees are also protected by 
an indemnity within each scheme’s rules and this insurance 
effectively protects the Group against the cost of potential 
claims impacting on the solvency of the pension schemes.
The Group also operates a Group Personal Pension Plan 
for employees who joined the Group from 1 January 2003. 
Employees in this plan have access to dedicated websites 
which provide information on their funds and general 
information about the plan.
The Group also operates a Group Personal Pension Plan 
for employees of Moneybarn who joined the Group from 
1 January 2003. Employees in this plan have access to the 
insurer’s website which provides information on their funds 
and general information about the plan.
In 2011, the Company established an Unfunded Unapproved 
Retirement Benefits Scheme (UURBS), for the benefit of those 
employees who are affected by the HMRC annual allowance 
and lifetime allowance which applies to members of registered 
pension schemes. The UURBS offered an alternative to a cash 
payment in lieu of a pension benefit. This scheme was not 
offered to new entrants after 2015.
In October 2013, the Group auto-enrolled all eligible staff 
into a new scheme designed for auto-enrolment.
The Group also operates two defined contribution pension 
schemes for employees in the Republic of Ireland.
Health and safety
The Group is committed to achieving high standards of health 
and safety in relation to all of its colleagues, those affected by 
its business activities and those attending its premises. Each 
division has its own health and safety agenda, policy standards 
and mandatory training in place to help colleagues work 
safely at all times.
CCD has the particular risk of personal safety whilst out 
collecting from customers. During 2020, CCD has implemented a 
lone working safety app, device and access to an external 24/7 
Alarm Receiving Centre for our UK field colleagues, to enhance our 
personal safety controls. In addition, a new incident management 
system has been introduced to enrich our reporting capability 
and help gain a deeper insight into the health and safety of the 
business. There has been an increased focus on health and 
safety engagement and consultation within the business, 
along with personal safety weeks, with the aim of further 
embedding our workplace safety culture.
Anti-bribery and corruption
The Group policy
The Group has a policy on anti-bribery and corruption which 
reflects the requirements of the Bribery Act 2010 (the Policy).
The Policy sets out the Group’s zero-tolerance approach 
to bribery and corruption and its commitment to acting 
professionally, fairly and with integrity in all its business 
dealings and relationships, wherever it operates, and 
implementing and enforcing effective systems and controls 
to counter bribery, corruption and other financial crimes.
The Policy applies to all employees, self-employed agents, 
contractors and directors in relation to the business activities 
undertaken by, or on behalf of, the Group. It also applies to any 
third-party which is undertaking business for or on behalf of the 
Group, which must comply with the Policy or maintain equivalent 
standards and safeguards to prevent bribery and corruption.
Under the Policy, all employees, self-employed agents, contractors, 
directors, and relevant third parties of the Group and its divisions 
must comply with the following minimum requirements:
 – they must not directly or indirectly engage in bribery 
or corruption in any form; and
 – they also must not accept, solicit, agree to receive, 
promise, offer or give a bribe, facilitate payment, kickback 
or other improper payment.
The Policy also states that if an employee, self-employed agent, 
contractor, director or relevant third party of the Group or its 
divisions becomes aware of a breach of the above minimum 
requirements they must immediately comply with applicable 
protocols and procedures to inform an appropriate person 
within the Group who must as soon as is reasonably practicable 
report the incident to the Deputy Company Secretary.
Compliance
The GRC and Audit Committees oversee compliance and work 
together to review the systems and controls for the prevention 
of bribery. Compliance is also monitored by the Divisional Boards.
Provident Financial plc Annual Report and Financial Statements 2020
145
GovernanceDirectors’ Report continued
Related policies
Gifts and Corporate Hospitality Policy
The Group also has a Corporate Hospitality Policy which 
requires divisional review, approval and documentation of any 
gifts or corporate hospitality which is accepted, offered or 
provided. The Audit Committee oversees the Corporate 
Hospitality Policy.
Whistleblowing Policy
The Group has a Whistleblowing Policy which is overseen by 
the Board. The Group is committed to fostering a culture of 
openness, honesty and accountability and requires the highest 
possible standards of professional and ethical conduct.
A Group Whistleblowing Forum is in place which oversees 
whistleblowing investigations, reviews management information 
and takes the opportunity to consider any concerns regarding 
persistent trends and shares best practice.
Should any Group colleagues have any concerns relating 
to anti-bribery and corruption or corporate hospitality then 
anonymous concerns can be raised through the Group’s 
external third-party helpline facility as detailed in the corporate 
Whistleblowing Policy. Whistleblowing arrangements are 
overseen by the Board.
Training
The Group provides anti-bribery and corruption and 
whistleblowing training to all of its colleagues.
Environmental management
The Group’s directors are committed to minimising the 
environmental impacts of the Company’s operations, as well 
as managing the risks that climate change presents to the 
business and its key stakeholders. The Group’s Environmental 
Management System (EMS) helps to identify, assess and 
address key environmental risks and impacts; set and achieve 
environmental targets; and ensure compliance with 
environmental rules, regulations and policy requirements. 
The EMS at the Group’s Bradford head office has been certified 
to the international environmental management standard 
ISO 14001:2015 since 2011, and in 2018 this was extended to include 
all of Vanquis Bank’s operations in Chatham, Kent and London. 
In April 2020, the ISO 14001:2015 was further extended to include 
Moneybarn’s operations in Petersfield, Hampshire. The Group 
has voluntarily reported greenhouse gas (GHG) emissions 
and other environmental performance metrics since 2007, and 
since 2013 has reported its direct and indirect GHG emissions 
in line with the requirements of the Companies Act 2006 
(Strategic and Directors’ Reports) Regulations 2013. This data 
is independently assured by Corporate Citizenship in 
accordance with the ISAE 3000 assurance standard and is 
set out in the Strategic Report section of this document on 
page 88, and in the Group’s 2020 Corporate Responsibility 
Report at www.providentfinancial.com. This year, the Group has 
also disclosed climate-related risk information in line with the 
recommendations of the Financial Stability Board’s Task Force 
on Climate-related Financial Disclosures (TCFD). This information 
is set out on page 87. The Group has also disclosed its energy 
consumption and the principal measures taken to increase 
energy efficiency in line with The Companies (Directors’ Report) 
and Limited Liability Partnerships (Energy and Carbon Report) 
Regulations 2018; this information can be found in the Strategic 
Report on page 88. 
Overseas branches
The Group has an overseas branch in the Republic of Ireland.
Important events since the end of the financial 
year (31 December 2020)
Provisions were recognised in CCD following the year end 
for a proposed Scheme of Arrangement which will provide 
remediation of £50m, plus estimated costs of delivering the 
settlement (£15m). The Group has decided to pursue the 
Scheme, under Part 26 of the Companies Act, in relation to 
potential redress claims arising from complaints based on 
historic home credit lending prior to 17 December 2020 
(relevant claims) and has worked collaboratively with 
the FCA to get to this point.
When approved, the Scheme will remediate all outstanding 
relevant claims, as well as new relevant claims received 
before the proposed Scheme is sanctioned. The Group will 
fund legitimate Scheme claims with £50m and will cover 
further Scheme-related costs estimated at approximately 
£15m. See note 25 for further detail.
On 28 January 2021, Vanquis Bank issued secured notes 
collateralised against a portion of the credit card receivables 
book. This is a fully retained transaction; therefore, Vanquis 
Bank will keep all of the notes issued and the notes will not be 
sold publicly. It is intended that the notes will be placed with 
the Bank of England later in the year to support borrowings 
against the Sterling Monetary Framework facilities. The 
transaction issued two classes of notes with an aggregate 
principal amount of £453m. The programme enhances the 
Group’s ability to diversify its sources of funding.
In the March 2021 Budget, the Government announced that 
the mainstream corporation tax rate would increase to 25% 
from 1 April 2023. Revaluing the deferred tax balances at 
31 December 2020 at 25%, to the extent they relate to temporary 
differences which are expected to reverse after 1 April 2023, 
gives rise to a tax credit of £8.3m.
Corporate governance statement
The Group’s Corporate Governance Report is set out on 
pages 99 to 147. The Group was fully compliant with all the 
provisions of the Code throughout the whole of 2020 with 
the exception of the following:
Provision 9 – Interim Executive Chairman
Our CEO took a short leave of absence from late September 2020 
to early November 2020 to undergo a planned heart procedure. 
During this interim period, our Group Chairman temporarily 
assumed the executive duties of the CEO and acted as Interim 
Executive Chairman. This resulted in the Group not complying 
in full with Provision 9 of the Code between the period of late 
September to early November. Due to the short period of the 
CEO’s absence and the Chairman’s familiarity with the business, 
the Board determined this was the most appropriate way to 
manage these duties during the CEO’s short absence, was 
in the best interests of the Company and was a reasonable 
and proportionate non-compliance with the Code provision. 
Furthermore, following his stepping down as Chairman of 
Sabre Group plc on 1 September 2020, it was considered that 
the Chairman had sufficient time to undertake these additional 
responsibilities. This decision was communicated to shareholders 
and notified to the market during September 2020, prior to 
taking effect. Throughout this short and temporary period of 
non-compliance, the Group’s governance arrangements that 
are in place to ensure appropriate independence and challenge 
remained in place such as: the majority of the Board being 
independent and a Senior Independent Director being in place 
with a clear role and responsibilities, which are published 
on our website.
Financial instruments
Details of the financial risk management objectives and 
policies of the Group and the exposure of the Group to credit 
146
Provident Financial plc Annual Report and Financial Statements 2020
risk, liquidity risk, cash flow risk, price risk, interest rate risk and 
foreign exchange rate risk are included on pages 186 to 190 
of the financial statements.
Significant agreements
There are no agreements between any Group company and 
any of its employees or any director of any Group company 
which provide for compensation to be paid to an employee 
or a director on termination of employment or for loss of office 
as a consequence of a takeover of the Company.
Political donations
The Group did not make any political donations nor incur any 
political expenditure during the year.
Directors’ responsibilities in relation to the financial 
statements
The following statement, which should be read in conjunction 
with the Independent Auditor’s Report on pages 235 to 244, 
is made to distinguish for shareholders the respective 
responsibilities of the directors and of the external auditor 
in relation to the financial statements.
The directors are responsible for preparing the Annual Report, 
the Directors’ Remuneration Report and the financial statements 
in accordance with applicable laws and regulations.
Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
are required to prepare the Group financial statements in 
accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 
and International Financial Reporting Standards adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies 
in the European Union.
In preparing these financial statements, International 
Accounting Standard 1 requires that directors:
 – properly select and apply accounting policies;
 – present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information;
 – provide additional disclosures when compliance with the 
specific requirements in IFRSs are insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the entity’s financial 
position and financial performance; and
 – make an assessment of the Company’s ability to continue 
as a going concern.
The directors have also considered and accepted the review 
undertaken and the report provided by the Audit Committee, 
as set out on pages 133 to 137 of this report, and are satisfied 
that the Annual Report and Financial Statements 2020, taken as 
a whole, is fair, balanced and understandable and provides the 
necessary information for shareholders to assess the Company’s 
position and performance, business model and strategy.
The directors are also required by the FCA’s Disclosure Guidance 
and Transparency Rules (DTR) to include a management report 
containing a fair review of the business of the Group and the 
Company and a description of the principal risks, emerging 
risks and uncertainties facing the Group and Company.
The Directors’ Report and the Strategic Report constitute the 
management report for the purposes of DTR 4.1.5R and DTR 
4.1.8R. The directors are responsible for keeping proper 
accounting records that are sufficient to:
 – show and explain the Company’s transactions;
 – disclose with reasonable accuracy at any time the 
financial position of the Company and Group; and
 – enable them to ensure that the financial statements and 
the Directors’ Remuneration Report comply with the Act and, 
as regards the Group financial statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding the 
assets of the Company and the Group and taking reasonable 
steps for the prevention and detection of fraud and 
other irregularities.
The Annual Report and Financial Statements 2020 will be published 
on the Group’s website in addition to the normal paper version.
The directors are responsible for the maintenance and integrity 
of the Group’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.
Responsibility statement
Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
are required to prepare the Group financial statements in 
accordance with international accounting standards in conformity 
with the requirements of the Companies Act and International 
Financial Reporting Standards adopted pursuant to Regulation 
(EC) No 1606/2002 as it applies in the European Union.
Patrick Snowball
Malcolm Le May
Neeraj Kapur
Andrea Blance
Angela Knight
Chairman
Chief Executive Officer
Chief Finance Officer
Senior Independent Director
Independent Non-Executive Director
Elizabeth Chambers
Independent Non-Executive Director
Margot James
Paul Hewitt
Independent Non-Executive Director
Independent Non-Executive Director
Graham Lindsay
Independent Non-Executive Director
Robert East
Independent Non-Executive Director
Disclosure of information to auditor
In accordance with section 418 of the Act, each person who 
is a director as at the date of this report confirms that:
 – so far as they are aware, there is no relevant audit information 
of which the Company’s external auditor is unaware; and
 – they have taken all steps that ought to have been taken 
as a director in order to make themselves aware of any 
relevant audit information and to establish that the Company’s 
external auditor is aware of that information.
Auditor
Deloitte LLP, the external auditor for the Company, was first 
appointed in 2012 and a resolution proposing its reappointment 
will be proposed at the 2021 AGM. Following a tender process 
conducted this year, Deloitte has been approved by the Board 
for proposed reappointment as the Group’s external auditor 
for 2022 onwards. 
2021 AGM
The 2021 AGM will be held at our London office on Floor 28, 
20 Fenchurch Street, London EC3M 3BY, on 30 June 2021 at 1.30pm. 
The Notice of AGM, together with an explanation of the items 
of business, will be contained in the circular to shareholders 
dated 10 May 2021.
Approved by the Board on 10 May 2021 and signed by order 
of the Board.
Charlotte Davies 
General Counsel and Company Secretary
10 May 2021
Provident Financial plc Annual Report and Financial Statements 2020
147
GovernanceDirectors’ Remuneration Report
Annual Statement by the Chair of the Remuneration Committee
Engaging positively 
with our stakeholders
Remuneration continues to play a 
key role in strengthening our culture 
and supporting our strategy.
I am pleased to present the report of the Group 
Remuneration Committee which explains how we 
have engaged positively with our investors and other 
stakeholders during 2020 and, in particular, as part of 
the November 2020 General Meeting (GM) consultation. 
Thanks to those discussions we have a modern reward 
framework which is robust and flexible and further 
strengthens the links with performance, our strategic 
agenda, underlying Blueprint behaviours, cultural 
transformation and the evolving regulatory environment.
We have achieved this principally through the 
introduction of a new Directors’ Remuneration Policy 
(DRP) which received shareholder approval on 
3 November 2020. 
Andrea Blance
Remuneration Committee Chairman
Committee members (attendance)
Andrea Blance (Chair) (9/9)
Margot James (3/5)* (member from 27 July 2020)
Angela Knight (6/6) (member until 31 August 2020)
Graham Lindsay (9/9)
The Chairman, the Group Chief Executive Officer (CEO), 
the Group Human Resources Director (HRD), the Group 
Reward Director and the Committee’s independent 
advisor (Aon to 31 May 2020 and PwC thereafter) 
attend Committee meetings by invitation. No person 
is in attendance when their own remuneration 
is being discussed. 
For details of the responsibilities of the Committee 
and the key activities over 2020 please see page 165. 
The report complies with the provisions of the Companies 
Act, the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and the 
Listing Rules of the Financial Conduct Authority (FCA). 
The Company also follows the requirements of the UK 
Corporate Governance Code (the Code) updated 
in July 2018.
* 
 Did not attend first two meetings (which took place within weeks 
of becoming a member due to existing commitments).
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Provident Financial plc Annual Report and Financial Statements 2020
Covid-19 has presented unprecedented challenges to the Company, its stakeholders and wider society over the course of 2020. 
Throughout this year, the Committee has been very aware of the societal and business disruption caused by the Covid-19 
pandemic and has sought to reflect this in its thinking and decisions. 
2020 performance and outcomes for the executive directors in the context of the impact of Covid-19
Given the impact of Covid-19 on the Company, its stakeholders and the wider economy, the Committee felt that in line with our 
strategic priority to act responsibly and with integrity, it was crucial that 2020 pay decisions were appropriate given the internal 
and external contexts. Notwithstanding the significant impact on our financial performance, there were many positive aspects 
of our response to the pandemic including:
 – colleagues, e.g. successful transition to working from home, introduction of additional colleague wellbeing initiatives, 
successful (and quick) return of colleagues from CJRS/furlough and no Covid-19 related redundancies;
 – government, e.g. full (and early) repayment of CJRS/furlough support, not taking any government loans and repayment of all 
amounts owing to HMRC;
 – customers and society, e.g. uninterrupted service to customers, increasing digital access and proactively increasing 
forbearance prior to regulatory guidance; and
 – shareholders, e.g. tight management control of capital and increasing liquid assets allowed management to maximise options.
Despite this, the Committee felt it was appropriate to pay no bonus to the executive directors in respect of 2020 performance. 
The table below sets out a summary of all of the decisions relating to remuneration that the Committee made during 2020. 
Element of 
remuneration 
2019 bonus 
Committee decision
Rationale 
To pay the bonus in the normal manner 
with no adjustment.
The 2019 bonus is reflective of the Company’s strong performance 
in a challenging year, prior to the impact of Covid-19.
All eligible colleagues received their 2019 bonuses. 
At the time of the bonus determination the Company’s balance 
sheet, liquidity and finances were strong.
The bonus was paid prior to regulatory, and shareholder, guidance 
regarding Covid-19.
2020 salary rises 
The salary rises in 2020 were determined 
in the normal manner for 2020.
The decisions in relation to salaries were made prior to the impact 
of Covid-19 on 1 January 2020. 
2020 salaries 
(voluntary)
The executive directors, and senior 
management, volunteered to take a 20% 
reduction in base pay and all non-executive 
directors a 20% reduction in fees for three 
months (15 April 2020 to 15 July 2020).
The salary rises for the executive directors reflected the rise for 
all colleagues, which was an underlying 2% and a similar amount 
for general adjustments.
The Committee felt that this was a fair alignment of the executive 
directors with the broader colleague population.
At the point the salaries of the executive directors reverted to their 
normal level on 15 July 2020, 33% of CJRS/furloughed colleagues 
were no longer on CJRS/furlough and paid fully by the Company. 
However, there were plans in place to reinstate the balance of our 
colleagues and this happened during August.
2020 bonus
Long Term 
Incentive Scheme 
2018 (LTIS 2018) 
vesting
2020 Restricted 
Share Plan 
(RSP 2020) award
The Committee exercised its discretion to 
reduce the bonus outcome for executive 
directors to zero despite the achievement of 
some of the non-financial measures, which 
make up 40% of the annual bonus opportunity. 
The Committee felt it would not be appropriate to exercise upwards 
discretion on the 2020 targets and instead decided to exercise 
downwards discretion to the achievement of the non-financial targets. 
The Committee felt that this was an equitable outcome considering 
the experience of all the Company’s stakeholders over the period. 
This decision was taken in July 2020.
The Committee concluded that the 
metric outcome was zero and therefore 
no LTIS 2018 would vest.
The Committee felt that this was an equitable outcome considering 
the experience of all the Company’s stakeholders over the period.
The Committee determined to make the 
award to the executive directors in line 
with the 2020 Remuneration Policy. 
The grant included the ‘haircut’ that 
was made to the LTIS 2020.
The Committee felt it was important to grant the first award following 
shareholder approval to provide some lock-in and incentivisation 
for the executive directors given the lack of value in their historical share 
incentives and no 2020 bonus. This was discussed with shareholders 
prior to the GM. In addition, the Committee has made it clear that 
the actual number of shares vesting on the third anniversary of 
the date of grant will be adjusted to ensure the share price used to 
determine the number of shares has not resulted in a windfall gain. 
The Committee feels that at present it is too early to judge whether 
or not there will be any windfall gains and does not feel at this point that 
it can determine a precise definition of a windfall gain but will provide a 
full explanation of its decision on the level of vesting at the vesting date.
Provident Financial plc Annual Report and Financial Statements 2020
149
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Annual Statement by the Chair of the Remuneration Committee continued
2020 performance and outcomes for the executive directors in the context of the impact of Covid-19 continued
Committee decision
Rationale 
Element of 
remuneration 
2020 Restricted 
Share Plan 
(RSP 2020) award 
continued
2021 salary rises
No salary rises for the executive directors.
Average colleague salary rise in 2020 
was 4%. No salary rises will be in effect 
from 1 January 2021.
There will also be no increase in 
non-executive director fees. 
As promised at the GM, the grant of options under the Long Term 
Incentive Scheme in April 2020 was cancelled for those who 
participated in the new plan.
The Committee does not feel in the current circumstances that 
it would be appropriate to increase the salaries for the executive 
directors nor fee levels for the non-executive directors.
2021 bonus
The Committee is proposing to operate 
the 2021 bonus with overall weighting in 
line with the 2020 Policy applying the 
performance conditions set out on 
pages 156 and 157.
Shareholders were supportive of the approach to performance 
conditions and weightings on approval of the Policy this year and 
therefore the Committee feels that it is appropriate to continue 
with this approach, given its view that fair and realistic 
performance targets can be set for these performance conditions.
2021 Restricted 
Share Plan award
The Committee intends to make awards 
in line with the Remuneration Policy.
The Committee in 2021 will review the size of grants taking into 
account business and individual performance and other factors 
the Committee considers relevant.
In addition, the Committee will ensure an adjustment if it determines 
that there have been windfall gains due to the share price used 
to determine the grant. 
Recognition of 
wider workforce
£500 payment was made to each 
colleague (excluding senior management) 
in December 2020.
The Committee wished to recognise colleague efforts, and their 
support to our customers, throughout the year.
Single total figure of remuneration for each director
The impact of paying no variable pay is clear in the single figure outcomes set out below. Full details are in the Annual Report 
on Remuneration on pages 163 to 165. 
Single figure remuneration (£’000)
Malcolm Le May3
Neeraj Kapur2,3
Simon Thomas1
1,507
817
857
897
  Salary
  Buyout
  Pension
  Benefits
228
  Bonus
  Dividends
19
20
20
19
20
1 
2 
3 
 Simon Thomas ceased to be an executive director on 1 April 2020.
 Neeraj Kapur became an executive director on 1 April 2020.
 The compensation for Messrs Le May and Kapur includes a 20% voluntary 
salary reduction for the period from 15 April 2020 to 15 July 2020. Benefits and/or 
associated insurances were not proportionally reduced for the same period 
(consistent with how we treated CJRS/furloughed colleagues). This amounted 
to a reduction of £35,700 for Mr Le May and £26,250 for Mr Kapur.
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Provident Financial plc Annual Report and Financial Statements 2020
A new Directors’ Remuneration Policy better 
linked to strategy
In the normal course of events, we would have sought 
shareholder approval for a new Directors’ Remuneration Policy 
in 2022, three years after the approval of the existing Policy in 
2019. However, there were a number of factors which resulted 
in the Committee deciding to seek shareholder approval for 
a 2020 Remuneration Policy at a GM of the Company on 
3 November 2020. Shareholder feedback post the mid-year 
financial announcements included strong support for 
management, agreement with the articulated agenda/
direction but also concern that management had virtually no 
lock-in or retention. These concerns were further exacerbated 
by the Committee’s decision earlier in 2020 to pay no bonus 
to the executive directors in relation to 2020. Additionally the 
introduction of CRD V imposed a ‘bonus cap’ on PFG for the 
first time, requiring a rebalancing of our fixed and variable 
remuneration to ensure ongoing compliance. 
The new Policy, including the new Restricted Share Plan (RSP), 
was developed to: 
 – support the new Company strategy, including a better 
alignment with the ‘new normal’ – market, customer and 
structural change (as highlighted by the Group CEO during 
the mid-year results);
Key changes in the new Policy
Element
Rationale
 – align the executive directors’ ownership experience over 
the period for which the 2020 Policy applies with shareholders;
 – simplify our remuneration structures;
 – incentivise the creation of long-term shareholder returns 
through sustainable long-term performance of the Company;
 – reflect the current context and the additional uncertainties 
it introduces over the mid term; 
 – develop a remuneration approach which encourages a 
focus on the long-term interests of our shareholders and 
customers, rather than driving short-term performance 
which may be detrimental; 
 – lower maximum remuneration opportunities which reflects 
that our services are being provided to less affluent 
members of society; and
 – reflect the regulatory changes (it is currently only the CEO 
who is impacted):
 – this is being addressed by the introduction of role-based 
allowances (RBAs) under the 2020 Policy; and
 – for the CEO, the RBA will be equivalent to 15% of base 
salary per year.
Introduction of the RBA for the CEO of 15% 
of salary, paid in shares over three years
The introduction of an RBA has been required to maintain competitive pay levels while 
complying with the regulations applicable in the financial services sector, in particular 
CRD V and the associated restrictions on the ratio of fixed remuneration to variable 
remuneration. Previously the Company was able to disapply this restriction on the basis of 
proportionality under the previous iteration of the Capital Requirements Directive, i.e. CRD IV.
Alignment of incumbent executive 
director pension with the wider 
workforce (10% of salary)
Brings provision in line with the Code and corporate governance best practice.
Replacement of the LTIS with an RSP 
Simplifies long-term incentive arrangements and addresses challenges set out above.
The details of the new Policy, the rationale for the changes made and details of the implementation of the Policy for 2021 are set 
out on pages 155 to 159.
Links to strategy
In making changes the Committee focused on ensuring 
that the variable compensation aligned with the corporate 
strategic priorities. The corporate strategy is covered in detail 
on pages 20 and 21 but in summary we link our compensation 
to the three strategic pillars:
 – grow a customer-centric business; 
 – act responsibly and with integrity; and
 – maintain a secure funding and capital structure.
These are reflected through:
1 
2 
 Annual bonus: we focus on the corporate scorecard which 
generates the potential bonus, i.e. (i) financials (60%) – 
adjusted PBT and RORE; and (ii) non-financials (40%) – 
strategy, regulatory risk and conduct, investor relations, 
customer and colleague; and
 RSP: pure alignment with shareholders incentivises 
sustainable growth while the underpin considers our 
financial health, our reputation and our relationship 
with customers (and the regulator).
Provident Financial plc Annual Report and Financial Statements 2020
151
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Annual Statement by the Chair of the Remuneration Committee continued
Engagement with stakeholders 
Given the unprecedented impact of Covid-19 and the need to implement a new executive directors’ remuneration policy, 
the Company has been keen to ensure that its key stakeholders have been considered in all its decisions made during 2020. 
The following sets out how the Company has taken into account each of its main stakeholders:
Stakeholder
Decision
Colleagues
 – The primary focus of the Company was to maintain jobs over this period. Any redundancies were due 
to wider business changes.
 – All colleagues have been treated equally:
 – those on CJRS/furlough received 80% of their salary through the CJRS and this was mirrored by a 20% 
reduction in the Board salary and fees; and
 – bonuses, payable in 2020, were paid to all eligible staff.
 – Terms and conditions of employment have been maintained.
Customers
 – Customers have been supported through our technology and remote working teams. It is heartening that our 
customer satisfaction score over the recent period was at, or above, the target set at the beginning of the year. 
 – Our plans have been centred around providing the normal PFG customer experience wherever possible. 
Shareholders 
 – The objective of the Board has been to maintain our core business over this challenging period and its 
scalability to ensure PFG has a leading position when the market recovers and is therefore able to generate 
the shareholder returns over the longer term expected by our investors.
 – The Remuneration Committee has taken into account the experience of shareholders over this period 
in all its determinations in relation to executive remuneration for 2020. 
 – It should be noted that prior to introducing the 2020 Remuneration Policy the Committee consulted with the 
Company’s top 20 shareholders, Glass Lewis, the IA and ISS on the new Policy. Details of the main areas of 
discussion, comments or amendments suggested by shareholders, the Committee’s response and rationale 
for the final position are set out in the Notice of General Meeting on 3 November 2020. During 2020, no further 
consultation was undertaken by the Remuneration Committee.
Conclusion
We have made a great number of changes in 2020 to further 
align our compensation with the expectations of shareholders 
and new regulation to ensure that our Policy remains fit for 
purpose. Although the 2019 Policy was operated as intended, 
we are confident that we now have in place a much improved 
‘pay for performance’ commitment and rigour. Notwithstanding 
the positives from a difficult year, discretion was exercised by 
the Committee to exercise downwards (to zero) the non-financial 
measures for the Annual Bonus Plan. In the wider context the 
Committee felt that this was the correct thing to do. 
Outcomes of votes on remuneration resolutions
I want to thank all investors (and their representative bodies) 
who provided me with feedback as part of the 2020 Remuneration 
Policy consultation which has allowed us to incorporate investor 
views into the 2020 Remuneration Policy and will inform the 
Committee’s approach in 2021 and beyond. Our engagement with 
investors was demonstrated through support for the new Policy 
with voting outcomes of 97.8%, 99.9% and 96.2% for the Directors’ 
Remuneration Policy, variable pay limits and RSP respectively. 
Andrea Blance
Remuneration Committee Chairman
10 May 2021
Shareholder vote on the 2019 Annual Report 
on Remuneration
Shareholder vote on the 2020 GM
Restricted Share Plan
Fixed vs variable pay ratio
Directors’ Remuneration Policy
95+
98+
  For 
  Against 
  Withheld 
95%
5%
0%
  For 
  Against 
  Withheld 
99.7%
0.1%
0.2%
95+
96+
152
Provident Financial plc Annual Report and Financial Statements 2020
  For 
  Against 
  Withheld 
96.0%
3.8%
0.2%
  For 
  Against 
  Withheld 
96.2%
2.2%
1.6%
2
+
2
+
N
1
+
1
+
N
 
 
4
+
1
+
N
 
5
+
0
+
N
 
Remuneration at a glance
The following section sets out 
 – an illustration of the operation of the 2020 Policy approved at the GM on 3 November 2020; 
 – an illustration of the total remuneration that can be earned under the Policy;
 – a summary of the outcomes under the 2020 Annual Bonus Plan and the LTIS 2018; and
 – a summary of long-term incentives granted in 2020.
Illustration of the 2020 Policy 
Implementation for the CEO
Vesting period 
subject to continued 
employment 
and underpin
%
5
7
O
F
C
Two-
year 
holding 
period
Shares 
vest after 
three 
years
Vested 
shares 
released 
after two 
years
,
y
r
a
a
s
l
P
S
R
f
o
%
0
0
1
O
E
C
Deferred 
bonus 
vests
%
5
2
1
O
F
C
Deferred 
bonus
Part of the bonus 
is deferred
,
y
r
a
a
s
l
f
o
%
0
5
1
O
E
C
s
t
i
f
e
n
e
b
+
Cash 
bonus
Salary, 
pension, 
benefits 
paid
s
u
n
o
b
l
a
u
n
n
A
i
n
o
s
n
e
p
+
y
r
a
a
S
l
RBA
+1
RBA
+2
RBA
+3
+4
+5
Start 
of plan  
(year 0)
Minimum shareholding of 200% of salary for CEO
Salary: In general, increases in line with the wider workforce
 – CEO current: £714,000 – remains unchanged
 – Role-based allowance (RBA): 15% of salary p.a. paid 
in shares equally over three years
 – CFO current: £525,000 – remains unchanged
Pension: Executive pensions aligned with the wider 
workforce from 31 December 2022
 – Current EDs: CEO 15%, CFO 10% (wider workforce 10%)
 – New EDs: In line with the wider workforce
Annual bonus: Element of the bonus is deferred
 – Maximum: CEO – 150% of salary (reduced from 175%), 
CFO – 125% of salary (no change)
 – Performance conditions:
 – 60% financial (adjusted PBT)
 – 40% non-financial: 
 – Strategy (20%)
 – Regulatory risk and conduct (40%)
 – Investor relations (10%)
 – Customer (20%)
 – Colleague (10%) 
 – CET1 underpin
 – Deferral: At least 40% of the bonus is deferred 
for three years in Company shares
RSP: Restricted Share Plan (replaces the LTIS)
 – Frequency: Annual, rolling awards
 – Award level: CEO – 100% of salary (down from LTIS 
of 200%), CFO – 75% of salary (down from LTIS of 150%). 
As part of the grant process the Committee will consider 
the individuals’ personal and business performance for 
the prior year and determine that the proposed level 
of grant remains appropriate 
 – Performance conditions: Underpin of Committee 
discretion on vesting
 – Vesting: Three years with a two-year holding period 
post-vesting
Shareholding requirement: Extend post-cessation
 – Executive directors must continue to build a minimum 
shareholding of 200% of salary
 – The full requirement extends for two years post-cessation
Provident Financial plc Annual Report and Financial Statements 2020
153
Directors’ Remuneration Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued
Remuneration at a glance continued
Illustration of the opportunities under the Directors’ Remuneration Policy
The chart below shows an estimate of the remuneration that could be received by executive directors under the new Policy. 
Remuneration (£’000)
Chief Executive Officer
Chief Finance Officer
3,112
34%
2,755
26%
39%
34%
2,327
31%
28%
970
100%
42%
35%
31%
588
100%
1,834
32%
1,638
24%
40%
36%
1,375
29%
29%
  Fixed pay
43%
36%
32%
  Annual bonus
  RSP
Minimum
Target
Maximum Maximum 
Minimum
Target
+ 50% 
share price 
growth
Maximum
Maximum 
+ 50% 
share price 
growth
2020 bonus outcome
The tables below summarise performance against the targets 
set for the 2020 bonus and the outcome, before and after 
Committee discretion.
The Committee decided in the middle of 2020 that no bonus 
would be payable in 2020. Clearly the financials, whilst acceptable 
given the pandemic, were nevertheless significantly less than 
the initial budget (this represents 60% of the total bonus). 
Management performed well on the non-financials even 
with the other challenges of the pandemic. However, the 
Committee felt that any payment, with respect to the Annual 
Bonus Plan, would be inappropriate given the wider societal 
and business disruption caused by the Covid-19 pandemic. 
Therefore no executive director, nor member of senior 
management, received a bonus in 2021 with respect 
to 2020 performance.
Financial
 Adjusted PBT
Non-financial
Risk overlay
CET1 gateway
Performance range
Threshold
Target Maximum
85% 
100%
110%
Actual Weighting
Outcome
£152.1m £178.9m £196.8m £(47.1)m
60%
100%
—
—
40%
63.5%
Satisfactory
The Group achieved a CET1 ratio of 34.2% 
(significantly above our hurdle)
Total outcome before Committee discretion 
Total outcome after Committee discretion
25.4%
—
LTIS 2018 vesting
The LTIS 2018 did not vest as threshold performance was not 
met, despite some achievement in the risk indicator metric. 
Performance condition (% of award) 
Outcome 
Long-term incentives granted in 2020
Following shareholder approval at the General Meeting 
on 3 November 2020, the LTIS 2020 grants were cancelled 
and new awards were granted under the new RSP. Details 
can be found on page 165. 
EPS (60%)
Relative total shareholder return (30%)
Risk indicators (10%)
—
—
—
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
154
Provident Financial plc Annual Report and Financial Statements 2020
Directors’ 
Remuneration Policy 
The Policy as approved at the GM on 3 November 2020 can be found in full on pages 155 to 159. The Policy is intended to apply 
for three years. 
Policy implementation in 2020 and proposed in 2021
The following table sets out the Policy that operated until shareholder approval of the 2020 Policy, the changes made as part 
of the 2020 Policy, the implementation of the Policies in 2020 and how it proposes to implement the 2020 Policy in 2021. The Notice 
of Meeting of the Company for the General Meeting sets out how the Remuneration Committee has addressed the factors in 
Provision 40 of the 2018 UK Corporate Governance Code, i.e. clarity, risk, predictability, proportionality and alignment to culture, 
through the new Policy.
Element of 
remuneration
Salary
2019 Policy
2020 Policy
Implementation 
in 2020
Rationale for change 
between the 2019 
Policy and 2020 Policy
Proposed 
implementation 
in 2021
No change.
No change.
CEO salary £714,000 
(2%).
CFO salary £525,000.
Average colleague 
rise 4% as follows:
 – sales and sales 
support – 3.7% 
(3,396); and
 – administrative 
staff – 4.7% (1,118).
CEO salary £714,000 
(0%) – Malcolm Le May.
CFO salary £525,000 
(0%) – Neeraj Kapur.
Average colleague rise 
0% (a number of our 
lower paid staff will 
be reviewed).
An executive 
director’s base 
salary is set on 
appointment and 
reviewed annually 
or when there is a 
change in position 
or responsibility.
When determining 
an appropriate level 
of base salary, 
the Committee 
considers:
 – pay increases for 
other colleagues;
 – remuneration 
practices within 
the Group;
 – any change in 
scope, role and 
responsibilities;
 – the general 
performance 
of the Group 
and each 
individual;
 – the experience 
of the relevant 
director; and
 – the economic 
environment.
Benefits
Benefits include 
market standard 
benefits.
No change.
See single figure of 
remuneration table 
on page 161.
No change. 
See single figure of 
remuneration table 
on page 161.
Provident Financial plc Annual Report and Financial Statements 2020
155
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Directors’ Remuneration Policy continued
Policy implementation in 2020 and proposed in 2021 continued
2019 Policy
2020 Policy
Implementation 
in 2020
Rationale for change 
between the 2019 
Policy and 2020 Policy
Proposed 
implementation 
in 2021
Element of 
remuneration
Role-based 
allowance 
(RBA)
The introduction 
of an RBA has been 
required because 
of CRD V with the 
associated restrictions 
on the ratio of fixed 
remuneration to 
variable remuneration. 
Previously the 
Company was able 
to disapply this 
restriction on the 
basis of proportionality 
under the previous 
iteration of the Capital 
Requirements 
Directive, CRD IV.
To bring the 2020 
Policy in line with 
the regulations 
applicable in the 
financial service 
sector.
The pension 
contribution for 
incumbent executive 
directors will be aligned 
with that of the wider 
workforce from 
31 December 2022.
Brings provision in 
line with the Code 
and corporate 
governance best 
practice.
This reflects an 
overall deleveraging 
of the remuneration 
for the executive 
directors; see page 
151 for more details. 
CEO 15% of salary. 
No change. 
CEO 15% of salary*.
CFO 10% of salary.
Average Company 
pension contribution 
is 10%.
*  This will reduce to 10% 
as of 31 December 2022.
CEO 150% of salary. 
CFO 125% of salary.
Financial performance 
conditions:
 – adjusted PBT (30%); 
and 
 – adjusted return 
on required equity 
(RORE) (30%).
Not part of the 2019 
Policy. Introduced in 
the 2020 Policy due 
to regulatory 
changes. 
As a consolidated entity 
we are now required to 
meet the regulatory 
remuneration 
requirements including 
a maximum ratio of 1:2 
for fixed vs variable 
compensation. To 
ensure compliance for 
the CEO we reduced 
the annual variable 
element from 175% of 
base salary to 150%. 
Simultaneously, we 
introduced an RBA of 
15% of base salary.
RBAs are non-
pensionable and will 
be released in equal 
instalments over 
three years in the 
form of shares.
The maximum annual 
value of an RBA grant 
for an individual is 
25% of base salary.
The RBA for the CEO 
was pro-rated for 
2020 from the date 
of approval of the 
2020 Policy on 
3 November 2020.
The annual RBA 
for the CEO is 15% of 
salary. There are no 
other RBAs currently 
provided within 
the Company.
The allowance will 
be paid in shares 
in equal instalments 
over three years, to 
reflect the impact of 
the cap on variable 
pay on his total 
remuneration with 
a corresponding 
reduction of annual 
bonus potential 
from 175% of base 
salary to 150%.
Pension
Bonus
The Company 
provides a pension 
contribution 
allowance that is 
fair, competitive 
and in line with 
corporate 
governance 
best practice.
The maximum 
value of the pension 
contribution 
allowance for newly 
appointed executive 
directors will be 
aligned to that of 
the wider workforce 
(currently 10% 
per annum). 
CEO 15% of salary*.
CFO 10% of salary.
Average colleague 
pension contribution 
10%.
*  This will reduce to 10% 
as of 31 December 2022.
The Committee 
will determine the 
maximum annual 
participation in the 
Annual Bonus Plan 
for each year, which 
will not exceed 175% 
of base salary.
Maximum participation 
reduced to 150% of 
base salary. 
CEO 171% of salary*. 
CFO 125% of salary.
*  Pro-rated to take 
into account the 
regulatory cap 
on the introduction 
of the new 2020 
Remuneration 
Policy (175% up to 
3 November 2020 and 
150% from 3 November 
2020 onwards). 
The Annual Bonus 
Plan is based on a mix 
of financial and 
strategic/operational 
conditions and is 
measured over a 
period of one 
financial year. The 
financial measures 
will account for no 
less than 50% of the 
bonus opportunity.
156
Provident Financial plc Annual Report and Financial Statements 2020
2019 Policy
2020 Policy
Implementation 
in 2020
Rationale for change 
between the 2019 
Policy and 2020 Policy
Proposed 
implementation 
in 2021
Element of 
remuneration
Bonus 
continued
Strategic and 
operational objectives 
(40%) of which:
 – strategy (20%/8%); 
 – regulatory risk and 
conduct (40%/16%); 
 – investor relations 
(10%/4%); 
 – customer (20%/8%); 
and 
 – colleague (10%/4%). 
Risk overlay and CET1 
underpin.
Deferral: At least 40% 
of the bonus is 
deferred for three 
years in Company 
shares.
Simplifies long-term 
incentive 
arrangements 
and addresses 
challenges set out 
on page 151.
The Committee is 
intending to grant an 
RSP award of 100% of 
base salary to our CEO, 
Malcolm Le May, and 
75% of base salary to 
our CFO, Neeraj Kapur. 
This plan was 
approved at the 
November 2020 GM 
and replaces the LTIS.
Performance 
conditions: 
 – 60% financial 
(adjusted PBT); and 
 – 40% non-financial: 
 – strategy (30%); 
 – regulatory risk 
and conduct 
(20%); 
 – investor 
relations (10%); 
 – customer (30%); 
and
 – colleague (10%). 
Risk overlay and 
CET1 underpin.
Deferral: At least 40% 
of the bonus is 
deferred for three 
years in Company 
shares. 
No bonus was paid 
in respect of 2020. 
See pages 162 to 165 
for details of the 
performance 
conditions, targets 
and their level 
of satisfaction. 
The Committee 
granted an RSP 
following the 
approval of the RSP 
and new Policy at 
the General Meeting 
on 3 November 
2020. These RSP 
awards are 
conditional on the 
CEO and CFO 
agreeing to the 
cancellation of their 
LTIS 2020 awards 
granted in March 
2020 with a grant 
value of 170% and 
150% of base salary 
respectively without 
compensation. 
Provident Financial plc Annual Report and Financial Statements 2020
157
Long Term 
Incentive 
Scheme (LTIS)
200% of salary 
maximum annual 
award for the 
CEO and 150% 
for the CFO.
Performance 
conditions 
measured over a 
three-year period:
(i) 
 relative total 
shareholder 
return (TSR) 
– 30%; 
(ii)   earnings per 
share (EPS) – 
60%; and 
(iii)   risk indicators 
– 10%.
A two-year 
post-vesting holding 
period applies to his 
LTIS award (net of tax).
The Company 
obtained shareholder 
approval for an RSP at 
the same time as the 
2020 Remuneration 
Policy on 3 November. 
Awards are granted 
annually to executive 
directors in the form 
of conditional awards 
or options. Awards 
vest at the end of a 
three-year period 
subject to:
 – the executive 
director’s continued 
employment at the 
date of vesting; and
 – the satisfaction of 
an underpin as 
determined by the 
Committee whereby 
the Committee can 
adjust vesting for 
business, individual 
and wider Company 
performance.
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Directors’ Remuneration Policy continued
Policy implementation in 2020 and proposed in 2021 continued
Element of 
remuneration
Long Term 
Incentive 
Scheme (LTIS) 
continued
2019 Policy
2020 Policy
Implementation 
in 2020
Rationale for change 
between the 2019 
Policy and 2020 Policy
Proposed 
implementation 
in 2021
See table on page 165 
which sets out 
details of the 2020 
LTIS awards, their 
cancellation and the 
awards of shares 
under the RSP. 
A two-year holding 
period will apply 
following the 
three-year vesting 
period for all awards 
granted to the 
executive directors.
Upon vesting, 
sufficient shares 
may be sold to pay 
tax on the shares.
The Committee 
may award dividend 
equivalents on 
awards to the extent 
that these vest.
Variable 
remuneration 
cap
Not required in 2019 
Policy under the 
regulations when 
the Policy was 
approved by 
shareholders.
Maximum variable 
remuneration per 
annum is fixed at 
200% of fixed 
remuneration for 
the relevant year.
Cap was applied 
proportionately 
following the 
approval of the 
2020 Remuneration 
Policy at the General 
Meeting of the 
Company on 
3 November 2020. 
Shareholding 
requirements
No post cessation 
of employment 
shareholding 
requirements. 
Normal 
shareholding 
requirement of 
200% of salary. 
Additional 
requirement to hold 
200% of salary for 
two years following 
cessation of 
employment. 
Applied from 
March 2020.
Malus and 
clawback
Standard market 
practice malus 
clawback provisions 
as at the time the 
Policy was adopted. 
Provisions expanded 
to refer specifically 
to risk management 
failure and 
corporate failure.
Applied from the 
approval of the 2020 
Remuneration Policy 
of the Company on 
3 November 2020.
Maximum variable 
remuneration per 
annum is fixed at 200% 
of fixed remuneration 
for the relevant year.
200% of salary which 
also must be held for 
two years following 
cessation of 
employment. 
Included in all 2021 
variable incentive 
awards. 
Under CRD V and 
the relevant PRA 
Remuneration Rules, 
banks and other 
institutions that 
are subject to CRD V 
are, as a basic rule, 
prevented from 
paying Material Risk 
Takers an amount of 
variable remuneration 
that is more than 
100% of their fixed 
remuneration (or 200% 
where shareholder 
approval is obtained). 
Shareholders 
approved such an 
increase at the GM.
Ensures executive 
directors focus 
on long-term 
sustainable 
performance and 
extends the length of 
alignment between 
management and 
shareholders.
To bring the provisions 
further in line with 
best practice and 
regulations 
applicable in the 
financial service 
sector.
158
Provident Financial plc Annual Report and Financial Statements 2020
Element of 
remuneration
Chair and 
NED fees
2019 Policy
2020 Policy
Implementation 
in 2020
Rationale for change 
between the 2019 
Policy and 2020 Policy
Proposed 
implementation 
in 2021
Provides a level of 
fees to support 
recruitment and 
retention of a 
Chairman and 
non-executive 
directors with 
the necessary 
experience to 
advise and assist 
with establishing 
and monitoring 
the Group’s 
strategic objectives.
No change.
Chair fee £320,000. 
NED Board fee 
£68,000.
Committee Chair 
fee £20,000.
SID fee £15,000.
No rise in fees.
Average colleague 
rise 4%.
 – Supplementary 
fee for Committee 
membership 
(except the 
Disclosure 
Committee): 
£15,000. This fee 
is not paid to the 
Chairs of these 
Committees.
 – Additional fee 
information:
 – Robert East 
receives a 
Committee fee 
of £10,000 (due 
to having fewer 
Committee 
commitments). 
He also receives 
a fee of £200,000 
for his role as 
Chairman of 
Vanquis Bank.
The 2019 Policy was 
in line with current 
market practice and 
therefore no 
amendment was 
required for the 2020 
Remuneration Policy. 
 – Chair fee £320,000. 
 – NED Board fee 
£68,000. Additional 
fee for chairing the 
Group Audit, 
Remuneration, 
Risk and Customer, 
Culture and Ethics 
Committees: £20,000.
 – SID fee £15,000.
 – Supplementary 
fee for Committee 
membership 
(except the 
Disclosure 
Committee): £15,000. 
This fee is not paid 
to the Chairs of 
these Committees.
 – Additional fee 
information:
 – Robert East 
receives a 
Committee fee 
of £10,000 (due 
to having fewer 
Committee 
commitments). He 
also receives a fee 
of £200,000 for his 
role as Chairman 
of Vanquis Bank.
No rise in fees.
Average colleague 
rise 0%.
Performance conditions for the Annual Bonus Plan for 2021 were set on the following basis and will be disclosed retrospectively 
as we believe they are commercially sensitive:
1. 
 The Committee believes that during 2021, which will be materially impacted by Covid-19 and its aftermath, the Company 
needs to focus less on absolute profit generated and more on the efficiency of the capital allocation used to generate the 
profit; therefore, whilst the Committee has retained the profit measure, it has introduced RORE and emphasised it as equally 
important as adjusted PBT.
2.  The strategic and operational objectives have been focused on the successful delivery of the new Company strategy. 
Provident Financial plc Annual Report and Financial Statements 2020
159
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Annual Report 
on Remuneration
Contents
Detail 
Equity interests awarded in the financial year
Payments to past directors during the financial year 
Payments for loss of office during the financial year
Statement of directors’ shareholding and share interests
Performance graph and table
Percentage change in remuneration of the CEO
Relative importance of the spend on pay
Gender pay gap disclosures
Statement of the implementation of the 2020 Remuneration Policy in 2021
Consideration of matters relating to directors’ remuneration 
Shareholder voting on remuneration resolutions 
Page
165
161
161
170
169
170
171
168
155
161
152
The Committee is satisfied that the 2020 Remuneration Policy operated satisfactorily from its approval and that the positioning 
of the Company’s remuneration against its peers is appropriate.
160
Provident Financial plc Annual Report and Financial Statements 2020
Single figure of the executive directors (audited) 
The table below sets out a single figure for the total remuneration received by each director for the year ended 31 December 2020 
and the prior year:
Salary/fees 1
£’000
Taxable 
benefits 2
£’000
Annual 
bonus 3
£’000
LTIS/RSP 4
£’000
Pension 5
£’000
Total
£’000
Total 
fixed 
remuneration
£’000
Total 
variable 
remuneration
£’000
Executive directors
Malcolm Le May
Neeraj Kapur10
Simon Thomas7
Non-executive directors
Patrick Snowball9
Andrea Blance
Elizabeth Chambers
Robert East8
Paul Hewitt
Margot James6
Angela Knight
Graham Lindsay
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
679
700
808
—
196
510
347
320
112
116
82
103
74
39
98
102
36
—
101
104
95
64
32
42
8
—
8
10
3
—
2
2
23
16
—
—
2
1
—
—
—
—
4
—
—
651
—
—
—
300
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
107
105
41
—
24
77
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
817
1,498
857
—
228
897
350
320
114
118
105
119
74
39
100
103
36
—
101
104
99
64
817
847
857
—
228
597
350
320
114
118
105
119
74
39
100
103
36
—
101
104
99
64
—
651
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
1 
 It should be noted that the above fees include a voluntary reduction of 20% for three months from 15 April 2020 to 15 July 2020. This amounted to £35,700 
for Malcolm Le May and £26,250 for Neeraj Kapur. 
2  Directors receive standard market comparable benefits such as medical insurance and life assurance.
3  40% of the annual bonus is deferred into shares for an additional two years.
4  All future grants of stock will be granted under the RSP.
5  Pension participation is via a defined contribution plan with no executive director having a prospective entitlement under a defined benefit plan.
6  Margot James joined the Company on 27 July 2020.
7  Simon Thomas ceased to be an executive director on 1 April 2020.
8  Robert East also receives an additional fee for his chairmanship of Vanquis Bank.
9  The fee for Patrick Snowball includes a payment of £34k for the period when he was Executive Chairman (when Malcolm Le May was on medical leave).
10   The £808,000 for Neeraj Kapur includes the ‘buyout’ costs as set out in last year’s Annual Report and Financial Statements. 
Provident Financial plc Annual Report and Financial Statements 2020
161
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Annual Report on Remuneration continued
Committee approach to 2020 bonus determination
Notwithstanding the decision made halfway through 2020 to pay no bonus to the executive directors, the Committee felt that it 
should continue to assess the metrics and the following table sets out the process the Committee followed:
Step 
Element 
Committee decision
Performance conditions and targets
The Committee felt able to set appropriately challenging 
and realistic performance conditions and targets for 2020 
at the beginning of the financial year. 
However, as with many companies, the pandemic 
changed the nature of the economy very rapidly. 
The Committee has measured the satisfaction 
of these targets to establish whether any bonus 
would have been earned on the application of 
the formulaic approach to their measurement. 
The Committee exercised no discretion in 
determining the formulaic outcome whether 
to the benefit or detriment of executives. 
The financial measures were not met and the 
Committee did not feel that it was appropriate 
to make any payments in respect of the 
satisfaction of the non-financial performance 
conditions (see below). 
Shareholder experience 
Share price
The Committee considered the reasons behind the 
substantial fall in the share price during Q1 and determined 
that this was as a result of the market and impact of Covid-19 
and was not as a result of omissions or decisions made by 
the executive directors. The share price has since moved 
up over 60% since this low point.
The Committee determined that as the fall 
in share price was a market-wide phenomena 
and not driven by the actions or omissions 
of the executive directors this would not be 
considered in the final bonus determination. 
Dividends
The Company did not pay a final dividend in respect 
of 2019, due to the need to conserve capital, and does not 
intend to pay a dividend for 2020.
No specific deduction was made due to the 
impact on dividends. It was one factor which 
was taken into account when making the final 
decision to make no bonus payments.
Prior year financial outcomes 
The Committee recognises that the prior year financial 
outcomes for 2019 are higher than 2020 primarily due 
to the impact of Covid-19. 
As the Committee had already determined 
that no bonus would be payable then this 
element was not considered.
Government assistance 
CJRS support
All CJRS monies have since been repaid to HMRC.
The Company did initially participate in the CJRS with 
approximately 416 (8.7%) people on CJRS/furloughed. At 
the date of this report all colleagues have now returned 
and are being paid solely by the Company.
The salaries of the executive directors, and 
fees of the Board, reflected a 20% discount in 
line with the 80% paid to colleagues on CJRS/
furlough (see Covid-19 section below for 
full details). 
Deferral of the 
payment of tax
The Company initially took advantage of the terms offered 
by HMRC to defer various tax payments. This was at the 
early stages of the pandemic when cash management 
was paramount. 
The Committee believes that because the 
payments have now been made, they are not 
relevant with respect to the bonus determination 
for 2020. 
At the date of this report all amounts owing to HMRC have 
been paid and therefore the Committee does not believe 
this is relevant to the bonus outcome for 2020. 
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
162
Provident Financial plc Annual Report and Financial Statements 2020
Step 
Element 
Committee decision
Stakeholders 
Colleagues 
Shareholders
Customers
Other 
Brand
The Company has not made any colleagues redundant 
directly as an impact of Covid-19. The objective of the 
Board has been to retain and support our colleagues 
through this challenging period – see section below 
around how the Company has supported colleagues.
No specific deduction was made due to the 
impact on colleagues. It was one factor which 
was taken into account when making the final 
decision to make no bonus payments.
The Committee has taken into account various factors and 
events which have happened in 2020 which may have 
influenced the bonus decision and determined that no 
bonus would be payable. The impact of Covid-19 on our 
shareholders was one factor. 
No specific deduction was made due to 
the impact on shareholders. It was one factor 
which was taken into account when making 
the final decision to make no bonus payments. 
The Company has provided excellent customer service 
during this period as evidenced by our recent customer 
satisfaction assessment which in aggregate is improving 
over the last 12 months and is covered in more detail in 
pages 72 and 73.
The Committee would have considered poor 
customer service over the recent period as 
a factor that was relevant to the final bonus 
determinations for the executive directors. 
However, this was not a factor in 2020.
The Committee recognises the strong brand the Company 
has in the eyes of the public and this has been a key 
consideration of the Committee when determining the 
remuneration for executive directors. The Committee and 
the Board as a whole do not want to make remuneration 
decisions which negatively impact on the PFG brand.
No specific deduction was made due to the 
impact on our brand. It was one factor which 
was taken into account when making the final 
decision to make no bonus payments.
2020 bonus outcome calculation
The tables below set out performance against the targets set for the 2020 bonus and the outcome, before the Committee used 
its discretion to reduce the outcome to zero.
Details of the financial assessment
Performance range
Threshold
Target Maximum
85%
100%
110%
Actual Weighting
Outcome
 Adjusted PBT
£152.1m £178.9m £196.8m £(47.1)m
Details of the non-financial assessment
The non-financial element was assessed at 63.5% achievement with this broken down as follows:
60%
100%
0.0%
0.0%
Category
Weighting
Type
Description
Strategy
30%
Corporate
Product
CPC initiatives evolving to be 
1PFG, including plan and actions 
for 2020 and 2021 as well as TOM 
vision and plan to deliver. 
Development of identified 
digital strategy and ways of 
working to underpin improved 
product design and functionality 
and deliver enhanced 
customer outcomes.
Individual 
weighting
Rating
Overall 
assessment
15%
On target
7.5%
On target
60.5%
Financial
Effective progression of the Group 
Strategic Cost Review and 
strategic financial effectiveness.
7.5%
Exceeds target
Provident Financial plc Annual Report and Financial Statements 2020
163
Directors’ Remuneration ReportDirectors’ Remuneration Report continued
Annual Report on Remuneration continued
2020 bonus outcome calculation continued
Details of the non-financial assessment continued
Category
Weighting
Type
Description
Regulatory 
risk and 
conduct
20%
Corporate
(i) Regulator (PRA, FCA, CBI) 
understanding of Group 
approach to forbearance and 
complaints; and (ii) improving 
the dialogue with the regulator 
and changing the economic 
and political perception 
of the business.
Individual 
weighting
Rating
Overall 
assessment
10%
On target
61.5%
Risk
Improve the operational 
effectiveness of risk 
management and controls 
across the Group and divisions.
10%
Exceeds target
Investor 
and public 
relations
10%
Corporate
(i) Positive investor feedback; 
and (ii) investor perceptions and 
feedback improved from 2019.
5%
Exceeds target
Corporate
(i) Diversification of 
shareholder base; and 
(ii) investor perceptions and 
feedback improved from 2019.
5%
Exceeds target
75.5%
Customer
30%
Corporate
Colleague
10%
Corporate
30%
On target
5%
On target
Delivery of customer elements 
of the CPC programme and 
continued improvements 
in the customer journey.
(i) Promote inclusion within 
PFG with role model leadership 
of management; (ii) improve 
diversity in PFG; (iii) increase 
colleague engagement with 
customer and Group; and (iv) 
improve talent management 
and succession planning.
Corporate
Equality, Diversity and Inclusion 
Policy taken into account for 
all succession planning.
5%
Exceeds target
Total
61.5%
70.5%
63.5%
Risk overlay
A risk overlay approach was used for potential risk adjustment with a range of factual criteria for assessment agreed with 
the Committee. This allowed for a more flexible and holistic approach to be adopted which considers not only the business 
outcomes (quantitative), but also how these have been achieved (qualitative).
After discussion with the CRO, and the Chair of the Group Risk Committee, the Committee concluded that, overall, progress has 
been made this year on improving risk control in all parts of the Group. As a Group, this has required us to reassess our current 
business model in a number of areas as well as implement remedies regarding the historical lending practices in CCD. At the 
same time there is more work to be done as we look ahead to 2021 priorities.
As a result of the above we have made a number of individual risk adjustments.
164
Provident Financial plc Annual Report and Financial Statements 2020
It should be noted that the Committee accepted all of the recommendations made by the CRO with respect to the Group and 
Vanquis Bank in terms of ex-ante and ex-post adjustment to bonus albeit that due to no bonus being available then the practicable 
implications are limited. However, individual conversations about the conclusions have been had with the individuals, teams and 
groups involved.
Role
CEO
CFO1
Formulaic bonus 
outcome 
% of salary
Maximum 
(based on prior year) 
% of salary
Reduction to
% of formulaic
outcome 2
2020 bonus payable 
% of salary
43.4%
23.8%
93.1%
n/a
100%
100%
—
—
1  This has been pro-rated to take account of service and based on annual salary.
2 
Includes consideration of shareholder experience, government support and other factors (see above).
There will be no deferred bonus due to the nil result. 
LTIS 2018 vesting
The following table sets out the outcome of the LTIS 2018 targets:
Performance condition (% of award) 
Threshold 
Target 
Maximum 
EPS (60%)
Relative total shareholder return (30%)
Risk indicators (10%)
137.3p
Median
7
152.6p
167.9p
Median
Upper quartile 
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