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Provident Financial

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FY2021 Annual Report · Provident Financial
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A leading  
specialist bank 
focused on 
underserved  
markets

Blueprint strategic drivers 
Our strategic roadmap
We help to put people on the path to a better everyday life
To operate our business 
of lending to our customers 
in a responsible manner
To act responsibly and sustainably  
in all our stakeholder relationships
Read more on pages 48 to 74
Read more on pages 14 to 19
Be hungry for better
Put the customer  
on the team
Act like it’s yours 
Grow customer-centric 
businesses
Act responsibly  
and with integrity
Maintain a secure funding  
and capital structure
Read more on pages 26 to 30
Customer 
progression
Human 
experiences
Head 
AND heart 
decisions
Fighting fit
Purpose
Our behaviours
Our strategy 
Our ESG strategy 
Visit: providentfinancial.com
View: Corporate Responsibility Report at  
www.providentfinancial.com/sustainability/
corporate-responsibility-report-2021

Strategic report
1	
At a glance
2	
Chairman’s statement
4	
Chief Executive Officer’s review 
6	
Group overview
8	
Environmental, Social  
and Governance overview
14	
Our Purpose
20	
A bank for the underserved
22	
Investment case
24	
Business model
26	
Strategy
31	
Key performance indicators
34	
Market overview 
40	
Credit Card Division
43	
Vehicle Finance Division
46	
Personal Loans Division
48	
Environmental, Social and Governance
75	
Section 172
87	
Risk management and principal risks
100	 Relations with regulators
101	
Viability statement
102	
Financial review
Governance
108	 Board leadership and Company Purpose
	
108	 Chairman’s introduction
	
112	
Our Board
	
116	
Setting our strategy
	
120	
Promoting long-term sustainable 
success: Board activities
	
123	
The Board: our culture – promoting 
colleague voice 
127	
Stakeholders and investor relations
	
127	
Stakeholder engagement 
	
132	
Effective engagement with 
shareholders and stakeholders: 
investor relations
134	 Division of responsibilities 
139	 Composition, succession and evaluation
	
139	 Board composition
	
140	 Induction for new directors
	
141	
Board evaluation
	
143	 Nomination Committee Report
150	 Customer, Culture and Ethics 
Committee Report 
153	 Audit, risk and internal control
	
153	 Audit Committee Report
	
158	 Risk Committee Report
162	
Directors’ Report
Directors’ Remuneration Report
169	 Annual Statement by the Chair 
of the Remuneration Committee 
174	
Remuneration at a glance
177	
Annual Report on Remuneration
Financial statements
193	 Consolidated income statement
193	 Consolidated statement 
of comprehensive income
193	 Loss per share 
193	 Dividends per share
194	 Balance sheets
195	 Statements of changes 
in shareholders’ equity
197	
Statements of cash flows
198	 Statement of accounting policies
206	 Financial and capital risk management
211	
Notes to the financial statements
261	
Independent auditor’s report
271	
Alternative performance measures 
Shareholder information
275	 Glossary
276	 Information for shareholders
Provident Financial plc Annual Report and Financial Statements 2021
1
Strategic report
£1.7bn
Amounts receivable  
from customers1
(2020: £1.7bn)
At a glance
1.6m
Customer numbers1
(2020: 1.8m)
 0.2m
£167.8m
Adjusted profit before tax –  
continuing operations
(2020: £27.8m)
£142.2m
100%2
Statutory profit before tax –  
continuing operations
(2020: LBT (£37.0m))
Operational carbon 
footprint offset  
(2020: 100%)
 £140.0m
£0.7bn
£706.5m
Regulatory capital
(2020: £674.8m)
Liquidity
(2020: £1.0bn)
 £31.7m
  £0.3bn
1	
Continuing operations.
2	 Not including Scope 3 emissions 
associated with purchased goods 
and services.
Certain alternative performance 
measures (APMs) have been used 
in this report (see pages 271 to 274)
 £179.2m

Provident Financial plc Annual Report and Financial Statements 2021
2
Chairman’s statement
We are committed 
to serving customers 
in underserved markets
Introduction 
2021 was a strategically important year for PFG as we 
successfully transitioned the Group to becoming a leading 
specialist bank focused on underserved markets. The Board 
and Executive Management team delivered a number of 
significant strategic initiatives during 2021, including closing 
our Consumer Credit Division, establishing a personal loans 
business and, shortly after the period end, making some 
important changes to the Group’s governance structure. 
The Board and I look forward to 2022 with confidence. We will 
continue to establish PFG as a leading specialist bank built 
on a platform of credit cards, vehicle finance and personal 
loans, all of which is underpinned by a strong and diversified 
balance sheet, aligned governance and harmonised risk 
management. I am delighted to report that we have been 
able to reinstate the dividend to our shareholders for FY’21.
2021 was the year in which we 
repointed and restructured PFG. 
In 2022 we will progress with 
our plan to make PFG a leading 
specialist bank focused on 
underserved markets in the UK.
Patrick Snowball
Chairman
Governance
Our primary responsibility as the Board is the effective 
oversight of the Group and to determine its strategic direction 
and objectives. We are committed to the highest possible 
standards of corporate governance and delivering long‑term, 
sustainable shareholder value. Shortly after the period end, 
we announced the next phase of our strategy. We have 
restructured the Board of Vanquis Bank to substantially align 
its membership with the Board of PFG. This is an important 
step in the execution of the Group’s specialist bank strategy, 
which includes the wider use of retail deposit funding across 
the Group from H2’22. I believe that streamlining the Boards 
of the two legal entities in this way will create a simpler, more 
efficient Group governance structure, whilst streamlining and 
enhancing both PFG and Vanquis Bank’s handling of corporate 
governance. Further details of these changes can be found 
on page 134.
Our Consumer Credit Division
The Board took the regrettable and difficult decision to 
close our Consumer Credit Division (CCD) during 2021 in 
response to changing industry dynamics. We committed to 
close the business by the end of the year. We achieved this, 
within the closure cost guidance of up to £100m. The closure 

Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
3
We have made some changes to our governance structure 
which included Malcolm Le May, Neeraj Kapur (Group CEO and 
CFO, respectively) and me as Chairman assuming the same 
responsibilities for Vanquis Bank. As a result of these changes, 
Robert East, Neil Chandler and Gary Thompson (Chairman, 
MD and FD of Vanquis Bank respectively) have decided to 
leave the business at the end of March 2022. I would like to 
personally thank them for their efforts in managing our credit 
card business so well during such difficult times. 
Outlook
The Board and I look forward to 2022 with confidence. We 
have achieved a lot in 2021, but there is still a great deal to look 
forward to as we establish PFG as a leading specialist bank 
focused on underserved markets. The provision of credit to 
these customers will remain our primary focus, enabling us 
to deliver our social purpose, whilst also ensuring that we can 
generate attractive and sustainable returns to our shareholders. 
Patrick Snowball
Chairman
6 April 2022
of CCD involved launching a Scheme of Arrangement 
for its customers. This was a step that we did not have to 
take, but we felt that it was necessary to protect customer 
outcomes. The result is that PFG has reduced its operational 
risk profile and no longer operates in any ‘high-cost’ credit 
market segment. 
I would like to take this opportunity to extend my sincere 
gratitude to all our former colleagues from across CCD 
for their hard work and dedication, and for doing such an 
outstanding job in difficult circumstances. 
Shareholders
2021 was another busy year of shareholder engagement, and I 
personally met with several of PFG’s investors. The focus of our 
discussions was the Scheme of Arrangement, and the closure 
of CCD, ESG and the strategic vision for refocusing PFG. Please 
see our Corporate Responsibility section for more details on 
the work we are doing around ESG, including how we lend 
responsibly to our customers and how we approach financial 
inclusion, on pages 48 to 74. 
Unfortunately, Covid-19 meant that we were still unable to 
meet with our shareholders in person. In 2022 we plan to have 
more face-to-face engagement with our shareholders and 
prospective investors.
Our People
On behalf of the Board of Directors, I would like to extend my 
sincere thanks to Malcolm Le May, the wider management 
team and everyone at PFG for their hard work and dedication 
to our customers during 2021. Once again I would like to 
recognise the outstanding commitment of our colleagues 
in CCD during the most very difficult time. We have achieved 
a significant amount whilst still supporting our customers, 
colleagues and communities, which is no mean feat. 
Read more in our Corporate Responsibility Report at 
www.providentfinancial.com/sustainability/
corporate-responsibility-report-2021
Supporting our communities
Through the Board’s engagement with the Group via our Customer, Culture and Ethics (CCE) Committee on the work that is 
being delivered on the ESG agenda, I have been particularly proud of the activities and initiatives that have been supported 
during 2021 via the PFG Social Impact Programme. The strategy of this programme, which is aligned with the Group’s Purpose, 
is to invest in community-based activities and initiatives which seek to address some of the key factors which, on their own 
or acting together, can reduce social and financial inclusion. The work that has been delivered to support financial wellbeing, 
the education and skills agenda, and community investment during 2021 has been inspirational.
Financial 
wellbeing
The work we supported The Money Charity to 
deliver during 2021 focused on providing information, 
advice and guidance to people of all ages, so 
that they can manage their money well and 
increase their financial wellbeing by delivering: 
	
– 332 hours’ worth of financial education 
workshops to 7,640 young people; 
	
– 79 hours’ worth of financial wellbeing, Covid-19 
response and bespoke workshops to 675 
adults; and 
	
– 10 hours’ worth of workshops to 67 
young people impacted by the criminal 
justice system. 
Education 
and skills
Community 
investment
Through our longstanding partnership with 
National Numeracy, approximately 11,000 
children, parents and teachers from 19 schools 
in areas of need across England were supported 
to develop the numeracy skills they will need, 
both at school and throughout their lives.
During 2021, PFG distributed £307,000 to 51 grass 
roots voluntary organisations via community 
foundation partners in Bradford, London, Kent, 
Hampshire and parts of Scotland and Wales 
to address a range of financial and social 
inclusion issues.

Provident Financial plc Annual Report and Financial Statements 2021
4
Chief Executive Officer’s review
PFG is a leading 
specialist bank focused 
on underserved markets
Introduction
2021 was an important year for PFG as we successfully focused 
the Group on becoming a leading specialist bank focused 
on underserved markets. From the outset, the Board and 
the Executive Management team remained focused on key 
strategic initiatives, whilst not losing sight of the critical role 
we play in our customers’ lives. Our credit card and vehicle 
finance businesses commenced their rebound from the early 
impact of Covid-19, delivering excellent profitability growth 
and receivables growth from H1’21. 
During 2021, we established a personal loans business, building 
on the work already done within Vanquis Bank, and invested 
in a new IT platform known as ‘Gateway’. We also launched 
our second successful partial tender of our 2023 Senior 
bonds whilst issuing an oversubscribed Tier 2 subordinated 
debt instrument with gross proceeds of £200m. This issuance 
increased the Total Capital Ratio (TCR) to over 40%. 
PFG remains committed to 
delivering long-term, sustainable 
and attractive returns to its 
shareholders as we target the 
growing mid-cost segment 
of the market.
Malcolm Le May
Chief Executive Officer
  Group financials
Turning to the financial results for 2021, the Group reported 
an adjusted profit before tax from continuing operations 
of £167.8m (FY’20: £27.8m), which reflects lower impairment 
year‑on-year driven by provision releases. Including amortisation 
of intangibles, CCD discontinued operations and exceptional 
items, the Group PBT was £4.1m (FY’20 loss before tax: £113.5m).
At the start of the Covid-19 pandemic, the Group took the 
prudent decision to tighten underwriting standards. These 
standards were not relaxed during 2021 and, as a result, new 
customer bookings across cards, loans and vehicle finance 
of 249k were lower year-on-year (FY’20: 286k). At the end of 
December the Group had 1,635k customers (FY’20: 1,759k, 
excluding CCD). As lockdown restrictions eased and demand 
for credit from customers returned, the Group saw positive 
momentum in its receivables book during the second half of 
the year until restrictions were reintroduced in November 2021. 
As a result, total receivables stood at £1,678m (FY’20: £1,661m, 
excluding CCD) at the end of December.

Provident Financial plc Annual Report and Financial Statements 2021
5
Strategic report
PFG remains committed to meeting the recommendations 
of the Task Force on Climate-related Financial Disclosures 
and, to support this objective, the Group became a signatory 
to the UN Global Compact’s Business Ambition for 1.5°C 
pledge. This agreement sets carbon reduction targets which 
align with current climate science and are approved by the 
Science Based Targets initiative. 
PFG has continued to work with charities and other organisations 
to address issues such as inequality and disadvantage 
in the community. In 2021, we invested approximately £1.4m 
in activities and initiatives which sought to support children 
and young people whose education has been negatively 
impacted by Covid-19. By supporting organisations like 
National Numeracy, the National Literacy Trust and 
School‑Home Support, PFG has been able to boost 
education, skills and opportunities in the community.
Further underpinning our commitment, I joined the National 
Numeracy Leadership Council in September 2021. The Council, 
which includes representatives from Amazon, Bloomberg 
and Experian, will grow the network of organisations and 
individuals actively addressing the issue of poor numeracy in 
the UK. It will also support people to improve their numeracy 
by creating positive attitudes to numbers and maths, 
supporting financial wellbeing.
Outlook
PFG remains well placed in growing addressable markets of 
over £17bn, and is underpinned by a strong, well capitalised 
balance sheet with a customer-centric model and a new IT 
platform. Reflecting the Board’s confidence in the Group’s 
ability to deliver attractive and sustainable growth and returns 
for shareholders, the Board, subject to market conditions, 
expects to move to a dividend pay-out ratio of circa 40% 
of adjusted earnings from FY’22 onwards.
The current macroeconomic environment in the UK, and 
the inflationary pressures our customers will be experiencing, 
have been factored in to our underwriting processes, 
affordability checks and capital adequacy planning. During 
the first two months of 2022, overall trends in our credit 
card and vehicle finance businesses have continued to see 
encouraging momentum. The personal loans pilot phases 
continue to track broadly in-line with internal plans.
For the remainder of FY’22, we anticipate credit card spend 
in areas such as travel to increase, and non-discretionary 
elements, such as food and other essentials, to continue and 
for receivables growth to benefit as a result. We also expect 
impairment trends to benefit from the ongoing release of 
provisions and overlays, of which c.£60m remain, and PFG’s 
continued evolution towards higher quality customers and 
lower risk credit, resulting in lower coverage ratios. Indeed, 
PFG will target a mid-teens coverage ratio over the medium 
term. The Group’s cost to income ratio is expected to reduce 
marginally in FY’22 versus FY’21, including the remaining 
transformation investment in the Group’s businesses, and 
we expect it to reduce to c.40% from the end of 2024 onwards 
as the Group benefits from operational efficiencies as a result 
of its transformation programme. Assuming the Group’s large 
limit waiver application to the Prudential Risk Authority (PRA) 
is successful, we expect to benefit from reducing funding 
costs, notwithstanding the rising interest rate environment.
Malcolm Le May
Chief Executive Officer
6 April 2022
As we positioned PFG for the attractive market opportunity, 
we have made changes in the Group including restructuring 
the Board of Vanquis Bank and investing in a number of areas 
including a new IT platform to initially support the mid-cost 
personal loans business, the Group’s Treasury capability 
and other growth initiatives including a new cards mobile 
app and the launch of the Open Market loans pilots.
The Group’s capital and liquidity positions have remained 
robust throughout the period. At the end of December, the 
Group held total regulatory capital of £707m, equating to a 
Total Capital Ratio of 40.6% and a surplus above the minimum 
regulatory requirement of £344m. During the year, we issued 
a Tier 2 subordinated bond with gross proceeds of £200m, 
launched a successful partial tender for our 2023 Senior 
bonds, refinanced and extended Moneybarn’s securitisation 
funding and Vanquis Bank accessed the Bank of England 
Term Funding Scheme for SMEs (TFSME) for the first time.
Certain alternative performance measures (APMs) have 
been used in this report. See pages 271 to 274 for an 
explanation of relevance as well as their definition.
 
Closure of CCD
During 2021, the Board took the regrettable and difficult 
decision to close the Consumer Credit Division (CCD) in 
response to changing industry dynamics. It was closed on 
schedule by the end of the year and was delivered within 
the closure cost guidance of up to £100m. The closure of 
CCD involved launching a Scheme of Arrangement in order 
to provide £50m of compensation for its customers. The 
Board and I felt that this was necessary in order to provide 
customers with the best possible outcome. The result of the 
closure is that PFG has reduced its operational risk profile and 
no longer operates in any ‘high-cost’ credit market segment. 
The Board and I would like to extend our sincere thanks to 
all colleagues from CCD for their excellent work during very 
difficult circumstances. 
Governance changes
Shortly after the period end, PFG announced the next 
phase of its strategy to reinforce its position as a leading 
specialist bank with a focus on underserved markets. PFG has 
restructured the Board of Vanquis Bank to substantially align 
its membership with the Board of PFG. This is an important 
step in the execution of the Group’s specialist bank strategy, 
which includes the wider use of retail deposit funding across 
the Group from H2’22, subject to PRA approval. PFG believes 
that streamlining the Boards of the two legal entities in this 
way will create a simpler, more efficient Group governance 
structure, whilst streamlining and enhancing both PFG and 
Vanquis Bank’s handling of corporate governance.
PFG recently announced the hiring of Fiona Anderson for the 
newly created role of Managing Director of Cards. Fiona has 
a wealth of significant experience across credit cards and 
personal banking.
Environmental, Social and Governance (ESG)
As the Group works towards its vision of becoming a leading 
specialist bank focused on underserved markets, its Purpose 
of helping to put people on a path to a better everyday life 
continues to underpin our commitment to integrating and 
reporting on issues of Environmental, Social and Governance 
(ESG). For further details of our approach to ESG topics, please 
see our 2021 Corporate Responsibility Report.
Throughout 2021, PFG continued to implement measures aimed 
at reducing the impact that the Group’s operations have on 
the environment, particularly in relation to climate change. 

Provident Financial plc Annual Report and Financial Statements 2021
6
We help customers through our 
market-leading businesses
PFG meets the needs of its customers through three distinct products: credit cards, vehicle finance and unsecured personal 
loans. The credit card business offers credit cards, over a wide range of price points, and retail deposits. The vehicle finance 
business offers secured finance on a range of vehicle types, including cars, motorbikes and light commercial vehicles. 
The personal loans business offers unsecured loans of between £1k and £5k over one to four years. 
Credit cards
Vehicle finance
Personal loans
1.5m
£150-
£4,000
93,900
19,900
£4,000-
£25,000
£1,000-
£5,000
3-5  
years
1-4 
years
Our awards
Credit cards
Vehicle finance
Specialist Lender of the Year and 
Vehicle Finance Provider of the Year 
at the National Credit Awards 2021.
Best Brand at the Lending 
Awards 2020.
A Lotus Award for Culture 
for the third year running in 2020.
Sub-Prime Lender of the Year 
at the Motor Finance Awards 2021.
Non-prime Lender of the Year at the 
Motor Finance Europe Awards 2020.
Customers*
Credit card limits
Customers*
Customers*
Loan range
Loan range
Loan terms
Loan terms
Nominated for the Best Fintech Partnership with the 
LOQBOX partnership at the Banking Tech Awards 2021.
Submitted for Best Marketing Campaign 
and Changing Lives in the Community at The Card 
and Payments Awards 2022.
Shortlisted for the Credit Builder Card Provider of the 
Year award at the Moneyfacts Consumer Awards 2021.
Shortlisted in the Social, Sustainable and Responsible 
Banking category at The Banker: Innovation in Digital 
Banking Awards for the LOQBOX partnership.
Success in Customer Service at The Card and 
Payments Awards 2021 for our persistent debt 
personalised video.
Moneyfacts Consumer Awards 2020 – Credit Builder 
Card Provider of the Year – highly commended.
Named one of the UK’s Best 
Workplaces™ in 2020 by Great 
Place to Work (in the Large 
Organisations category).
*	 Customer numbers as at 2021 year end.
Group overview
Read our investment case on pages 22 and 23
Read more on pages 40 to 42
Read more on pages 43 to 45
Read more on pages 46 and 47

Provident Financial plc Annual Report and Financial Statements 2021
7
Strategic report
Credit cards
Personal loans
Vehicle finance
We understand 
our customers
The Group is a leading specialist bank focused on underserved markets in the UK. Consumers may not be well served 
by mainstream lenders for a multitude of reasons:
Managing on below-average incomes 
with limited savings, meaning unforeseen 
expenses can be challenging
Have variable incomes (e.g. self-employed, 
on a zero-hours contract, have multiple 
part-time jobs)
Experienced a significant life event  
(e.g. job loss, ill health, divorce)
New to credit or new to the UK and  
therefore have little or no credit history
Looking to build or  
rebuild their credit rating
Value a more tailored  
product and service
Our customers’ typical characteristics
Full-time salaried (77%) 
or self‑employed (15%)
Full or part-time salaried (66%) 
or self-employed (16%)
Full or part-time salaried (77%) 
or self-employed (6%)
Earning around the national average (£30k) with core spread between £20k and £50k
10% hold a mortgage1
20% hold a mortgage1
16% hold a mortgage1
Limited savings
Circa half have material savings  
(enough to cover emergencies or anything unexpected)
Income 
source
Income 
level
Housing
Savings
Typical 
age
Credit 
score
Read our market overview on pages 34 to 39
36–55 years old
46–65 years old
26–45 years old
Mid-cost/near prime
Mid-cost/near prime
Mid-cost/near prime
Typical customer credit scores sit between 500 and 6002
Source: BoxClever survey of 3,510 non-prime consumers and 2,929 PFG customers, December 2019.
1	
The mortgage holders’ data was sourced from internal customer data. 
2	 Customer credit scores based on TransUnion Gauge 2 score.
A wider range of suitable and sustainable credit products is required than is typically provided by mainstream lenders. 
In addition, our customers sit across a broad range of risk profiles. It is therefore important that a range of price points can 
be offered, increasing financial inclusion. Finally, our customers’ needs and circumstances are often more fluid than those 
of consumers served by mainstream providers, requiring us to provide a more flexible approach.

Provident Financial plc Annual Report and Financial Statements 2021
8
Environmental, Social and Governance overview
Delivering on ESG matters 
to support our Purpose
At PFG, our Purpose of 
helping to put people on a 
path to a better everyday life 
fundamentally informs the 
decisions and choices that 
we make as a business.
This is not just about the decisions and choices we 
make in the day-to-day running of our business, 
but also about the ones that are longer term and 
ensure that PFG is a force for good and plays its part 
in addressing globally important issues such as 
climate change. Our Purpose is therefore just as much 
about continuing to provide our customers with the 
responsible credit products and services that meet 
their particular needs, as it is about ensuring that 
we address the social, environmental and ethical 
challenges facing our business and society at large. 
Ensuring that we take positive action on ESG-related 
matters is therefore an important way that we can 
demonstrate that our Purpose is aligned with our 
strategy of lending responsibly to our customers, and 
ensuring that we act in a responsible and sustainable 
manner in all our other stakeholder relationships. 
This enables us to create a fair, inclusive and diverse 
workplace, support our local communities, take 
positive action on climate change, treat suppliers 
fairly, and engage with our investors on the wider 
ESG agenda.
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ESG
At PFG, our commitment to managing and reporting 
ESG-related matters is most clearly expressed 
through our Purpose of helping to put people on a 
path to a better everyday life. So, as interest in the 
ESG agenda has gained momentum amongst all 
our stakeholders, not just campaigners and certain  
parts of the City, it is reassuring that it is part and 
parcel of who PFG is. By continuing to commit to  
the ESG agenda, I know we can continue to deliver 
outstanding products and services to customers  
who are underserved by mainstream banks, as well 
as do our bit to build a better world. This will not only 
enable us to ensure that PFG’s growth is sustainable, 
but also that our competitiveness, profitability and 
share price improve. 
Malcolm Le May
Chief Executive Officer

Provident Financial plc Annual Report and Financial Statements 2021
9
Strategic report
Customers
Continuing to support 
our customers as the 
economy returns to 
pre-pandemic levels 
and by establishing 
PFG as the specialist 
diversified bank 
and focusing on the 
mid-cost segment 
of our market.
Colleagues
Building and 
sustaining an inclusive 
culture and diverse 
workforce which 
ensure the wellbeing 
of all our colleagues, 
and enable us to 
respond to the 
needs of our diverse 
customer base, 
while at the same 
time enabling them 
to realise their own 
career aspirations.
Communities
Providing ongoing 
support to our 
communities, 
particularly to children 
and young people, so 
that they can achieve 
their full potential 
and participate 
in, and contribute 
to, a brighter and 
more sustainable 
future for all.
The environment
Taking positive action 
to reduce our impact 
on the environment, 
particularly in 
relation to climate 
change, and to 
help build a more 
sustainable financial 
services industry.
ESG governance and key performance indicators
Over the past year, our approach to managing our ESG performance has sought to 
prioritise the following four areas, because the effects of Covid-19 continued to be felt 
by some of our key stakeholders during 2021, and also because the need to take positive 
action on climate change is an important issue for PFG:
Our stakeholders
Our customers
The environment
Our colleagues
Our communities
The Board and its committees
Customer, 
Culture and Ethics 
Committee
Remuneration 
Committee
Nomination 
Committee
Risk  
Committee
Audit  
Committee
Group Executive Committee
Climate Risk Committee
Inclusion Steering Group
The Provident Financial plc Board takes overall accountability for the delivery of PFG’s strategy and reviews the Group’s ESG 
performance. The Board’s Customer, Culture and Ethics Committee supports the Board in providing oversight of the Group’s 
approach to managing and reporting ESG-related matters. The Group Executive Committee, with support from the Climate Risk 
Committee and Inclusion Steering Group, provides management oversight of the progress being made by PFG in managing its 
strategic ESG objectives.

Provident Financial plc Annual Report and Financial Statements 2021
10
Environmental, Social and Governance overview continued
To enable us to assess our performance against our ongoing ESG commitments, we have 
developed a range of non-financial measures. 
These measures are included in a ‘Blueprint’ Dashboard, which is shared with the Board’s Customer, Culture and Ethics 
Committee and the PFG Executive Committee so that Board members and directors can monitor and challenge the embedding 
of the Group’s culture and the management of a range of ESG-related matters, and ensure that the Group’s businesses are 
delivering positive outcomes to our customers.
For further details on ESG initiatives and activities and progress against 2022 targets, see pages 48 to 74
Objective
Measure
Performance in 2021
Customers
Customer outcomes are 
positive and consistent with 
PFG’s Purpose and culture.
Levels of customer 
satisfaction.
Credit card: 4.7/5 (2020: 4.6/5.5).
Vehicle finance: 4.4/5 
(2020: 4.5/5).
Number/percentage of 
customer complaints.
Total: 66,516 (2020: 90,264). 
Number of complaints referred 
to the FOS: 13,313 (2020: 13,736).
Colleagues
PFG’s Blueprint is embedded 
and colleagues are engaged 
with and supportive of the 
Group’s Purpose and culture.
Colleague engagement 
score as measured 
by annual colleague 
engagement survey.
Overall colleague engagement 
score 68% (2020: 72%).
Better Everyday Index 
score which relates to PFG’s 
culture and the way we treat 
customers and colleagues.
Better Everyday Index score 63% 
(2020: 60%).
Communities
Positively impact the lives of 
the people in the communities 
we serve, particularly children 
and young people, by providing 
them with access to education, 
social and financial inclusion, 
money advice and economic 
development opportunities.
The amount invested per 
year to support community 
programmes, money 
advice programmes and 
social research, including 
the number of grants 
distributed to grass roots 
community organisations.
£1.4m invested to support 
community programmes, money 
advice programmes and social 
research (2020: £1.2m).
425 hours volunteered by 
colleagues during work hours 
(2020: 509).
The environment
Continue action to reduce our 
impacts on the environment, 
particularly in relation to 
climate change.
Absolute scope 1 and 2 
greenhouse gas emissions.
Scope 1 and 2 emissions: 1,239 
tonnes of CO2e (2020: 1,521 tonnes 
of CO2e), a reduction of 19%.
Total scope 1 and 2 (and associated 
scope 3) emissions: 1,648 tonnes 
of CO2e (2020: 1,848 tonnes of 
CO2e), a reduction of 11%.
The progress of our 
work in meeting the 
recommendations of TCFD.
Refer to pages 68 to 72.
Assessing performance 
against our ongoing  
ESG commitments

Provident Financial plc Annual Report and Financial Statements 2021
11
Strategic report
2021: Continuing to 
support our stakeholders 
during Covid-19
While the impacts of Covid-19 were less severe in 2021 than in 2020, the effects of the virus have 
nevertheless continued to be felt throughout the year by many of our stakeholders. We have 
responded effectively to the challenges of Covid-19 by ensuring the safety and wellbeing of 
our customers and colleagues, and contributing support to the communities we serve.
      Customers 
During 2021, we continued 
to support our customers 
throughout a difficult period 
whilst delivering on several 
important strategic initiatives. 
For example, the closure of the 
Consumer Credit Division at 
the end of December and the 
launch of a new personal 
loans offering, Sunflower 
Loans, supported by a newly 
developed IT platform, which 
has the ability to share 
customers across our product 
groups. Due to the changeable 
macroeconomic conditions 
that were experienced during 
the year, we took the prudent 
decision to maintain the 
underwriting standards that 
were tightened at the start 
of the Covid-19 pandemic 
in 2020. Our colleagues, 
however, despite themselves 
experiencing significant 
disruption which saw many 
of them continue to work 
remotely, have been able 
to maintain high levels of 
customer service. Throughout 
this period, we continued to 
support customers in financial 
difficulty by ensuring that 
we adopt a sympathetic 
approach to understand 
their circumstances 
and offer forbearance 
where appropriate.
      Colleagues 
Ensuring the health, safety 
and wellbeing of all our 
colleagues throughout 2021 
remained one of our highest 
priorities. During this time we 
have continued to run our 
offices in accordance with 
government guidance and 
have made sure that where 
colleagues cannot work 
remotely they can do so in a 
way that is socially distanced, 
and safe and secure. We have 
also dedicated a lot of effort 
to support the positive mental 
wellbeing of our colleagues. 
This has involved hosting 
regular online check-ins 
and, as social distancing 
restrictions have started to 
be lifted, running sessions for 
colleagues on returning to 
work and mental health (read 
more on page 59). We are also 
using our positive experiences 
of remote working over the 
past two years to develop 
plans to shift our workplaces 
to flexible arrangements 
which will, where appropriate 
for the business and our 
colleagues, see remote 
working and virtual meetings 
continue, albeit less intensely 
than at the pandemic’s peak.
      Communities 
We know, through the 
work we deliver in the many 
communities we serve, that 
Covid-19 has continued to 
provide many challenges to 
organisations in the charity 
and voluntary sectors, 
precisely at the time when 
the services they deliver have 
been in high demand. This 
is why we have continued 
to honour the funding 
commitments we made 
to our existing community 
partners and work with them 
flexibly to respond to the 
‘lockdown’ situation. This 
has enabled our partners, 
many of which are directly 
providing frontline community 
support or disbursing grants 
to organisations involved 
in the response to Covid-19, 
to continue to support the 
communities we serve, 
some of which will be 
facing a tougher recovery 
from the challenges.

Provident Financial plc Annual Report and Financial Statements 2021
12
Environmental, Social and Governance overview continued
2021: Contributing to the 
Sustainable Development 
Goals (SDGs)
Lending responsibly
Our customers
	
–
Provide our customers with the credit products that 
meet their particular needs and deliver fair customer 
outcomes throughout their journey with us
Acting sustainably
Our investors
	
–
Engage with the investment community 
on sustainability matters
Our regulators and government
	
–
Remain a responsible taxpayer
Our colleagues
	
–
Create an inclusive and engaging workplace
Our suppliers
	
–
Ensure that we treat our suppliers fairly
Our communities
	
–
Support our Purpose through 
our Social Impact Programme
Our environment
	
–
Taking action on climate change
PFG’s commitment to growing our business in a truly responsible way is longstanding. This is 
not only about continuing to provide our customers with the responsible credit products and 
services that meet their particular needs, it is also about ensuring that we address the social, 
environmental and ethical challenges facing our business and society at large.
In working towards achieving this, we recognise the importance of ensuring that our sustainability strategy, and the ESG activities 
we deliver to support it, align with existing, globally accepted frameworks. To this end, we have ensured that the work we do 
is aligned to the United Nations Sustainable Development Goals (SDGs), supports the Paris Agreement and the UK’s transition 
to a net-zero economy and takes urgent action to tackle climate change and its impacts.
Our Purpose
Helping to put people on a path to a better everyday life
Our sustainability strategy
Read more on page 54
Read more on page 55
Read more on pages 56 to 59
Read more on pages 60 and 61
Read more on pages 62 to 67
Read more on pages 68 to 73
Read more on pages 52 and 53

Provident Financial plc Annual Report and Financial Statements 2021
13
Strategic report
  No  
poverty
  Quality  
education
  Gender  
equality
Aim
To end poverty in all its forms everywhere.
Aim
To ensure inclusive and equitable quality 
education and promote lifelong learning 
opportunities for all.
Aim
To achieve gender equality and empower 
all women and girls.
PFG objective
By 2030, we will contribute to ending poverty 
in all its forms everywhere, by ensuring our 
customers have access to cost-effective and 
appropriate products for their needs and 
supporting them through financial difficulty.
PFG objective
By 2030, we will contribute to ensuring inclusive 
and equitable quality education and promote 
lifelong learning opportunities for all by 
partnering with organisations that will help to 
equip children and adults with essential skills 
and knowledge that will allow them to excel in 
many different directions.
PFG objective
By 2024, we will have 40% female representation 
in the Group’s senior management population.
FY 2021 highlights and achievements
Our Purpose to help put people on a path to a 
better everyday life is about lending responsibly 
and aiding financial inclusion by supporting 
the one in five people in the UK who cannot get 
access to credit products through mainstream 
banks and building societies. We currently do 
this by providing our 1.6 million customers in 
the UK with credit cards and loans through 
our Vanquis business and vehicle finance 
through Moneybarn. Through our Social Impact 
Programme, we also provide grants to charities 
and specialist partners to address issues such 
as customer vulnerability, product accessibility 
and financial difficulties. To contribute to 
this Goal in 2021, the funding we provided 
to The Money Charity enabled it to provide 
information, advice and guidance to people of 
all ages, so that they can manage their money 
well and increase their financial wellbeing 
by delivering: 332 hours’ worth of financial 
education workshops to 7,640 young people; 
79 hours’ worth of financial wellbeing, Covid-19 
response and bespoke workshops to 675 adults; 
and 10 hours’ worth of workshops to 67 young 
people impacted by the criminal justice system.
FY 2021 highlights and achievements
We contribute to this SDG through the 
education workstream of our PFG Social Impact 
Programme which supports children, young 
people and adults to boost their education, 
skills and aspirations, in order to participate in 
society and secure a brighter financial future. 
Through our longstanding partnerships with 
National Numeracy, the National Literacy Trust 
and Leading Children we have supported a 
number of programmes which aim to boost 
the literacy and numeracy skills of children, 
young people and adults. For example, our 
funding in 2021 enabled National Numeracy to 
deliver its ‘Becoming a Numeracy Champion’ 
programme which supported approximately 
11,000 children, parents and teachers from 19 
schools in areas of need across England to 
develop the numeracy skills they will need, both 
at school and throughout their lives. We have 
also continued to provide funding for School-
Home Support practitioners in four schools 
across Bradford and Medway who work with 
families. During the year, these practitioners 
supported 284 individuals which contributed 
to achieving an average school attendance 
increase of 10.9%.
FY 2021 highlights and achievements
PFG’s senior management population currently 
has 27% female representation. The key actions 
we undertook throughout 2020 to support 
this SDG included: ensuring that there is a 
50/50 gender balanced short-list when we 
recruit for senior leadership roles across PFG; 
continuing to deliver leadership development 
programmes to high potential women from 
across PFG to help strengthen the female talent 
pipeline at the senior/middle management 
level; and running colleague-led Peer Circles 
to encourage peer support for women in 
relation to a range of issues, including on 
interview techniques, performance reviews 
and menopause support. Through our Social 
Impact Programme, we also support projects 
which aim to empower women and girls. For 
example, this has included in 2021 providing 
a grant to the Kurdish and Middle Eastern 
Women’s Organisation in North London to 
deliver its ‘Breaking Digital and Personal Barriers 
to Employment’ project, which works with 
women to break down the barriers they face 
in achieving their personal goals including low 
digital skills, childcare, caring responsibilities, 
language, self-esteem, self-worth, low 
confidence, and lack of support.
  Decent work and 
economic growth
  Reduced 
inequalities
Aim
To promote sustained, inclusive and sustainable 
economic growth, full and productive 
employment and decent work for all.
Aim
To reduce inequality within 
and among countries.
Aim of the TCFD recommendations
To support the UK’s transition to a net-zero 
economy and take urgent action to tackle 
climate change and its impacts.
PFG objective
By 2030, we will contribute to promoting 
sustained, inclusive and sustainable economic 
growth, full and productive employment and 
decent work for all by creating opportunities for 
all generations and protecting and promoting 
labour rights in both our business and 
supply chains.
PFG objective
By 2030, we will contribute to reducing 
inequality by building our capabilities to better 
identify, support and empower our stakeholders 
who may face inequality and exclusion whether 
it is because of their age/sex/gender identity/
race/ethnicity/origin/disability/ability/where 
they live/what their economic status is.
PFG target
To achieve net-zero carbon dioxide emissions 
by 2040 (which relates to the scope 1, 2 and 3 
emissions that arise from PFG’s operations).
FY 2021 highlights and achievements
Many of the activities and initiatives we support 
through the PFG Social Impact Programme 
continue to contribute to supporting this 
SDG and creating opportunities for inclusive 
and sustainable economic growth, full and 
productive employment and decent work for 
the communities we serve. In 2021, this has 
involved providing grants to Ripe Enterprises 
to deliver weekly one-to-one and group digital 
skills training with employability support 
to people experiencing disadvantage in 
Southwark and Lambeth, and Autus to deliver 
twice weekly online workshops delivering 
digital skills training and employability support 
to young autistic people. We also continue to 
support and participate in the Social Mobility 
Business Partnership, which brings together 
large corporate organisations and professional 
sports clubs to remove barriers, develop 
skills and provide experiences to sixth form 
and college students from disadvantaged 
backgrounds. The programme helps build 
aspirations and inspire the students to pursue 
a career in a profession that they may not 
have previously considered. During 2021, 
PFG colleagues played virtual hosts to 33 
Year 11 students and delivered presentations 
and workshops on a range of legal and 
professional topics to inspire the young people 
who attended.
FY 2021 highlights and achievements
To support this SDG, and contribute to reducing 
inequality, we have provided funding to a 
range of projects through our PFG Social 
Impact Programme in 2021. For example, we 
provided core costs to Leeds GATE – a Gypsy 
and Traveller-led youth project – that aims 
to build the skills and confidence of this 
extremely marginalised community of young 
people through a programme of activities 
and one-to-one work and by connecting 
them to opportunities. We also supported the 
Dadihiye Somali Development Organisation 
to deliver one day per week of linguistic and 
culturally appropriate debt advice supporting 
ethnic minority people (predominantly Somali 
women) over a year in Kensington and Chelsea. 
In terms of providing an inclusive and secure 
workplace at PFG, we have our well-established, 
Group-wide Inclusion Community, which 
comprises five aligned Affinity Groups focused 
on Disability, LGBTQ+, Gender Balance, Ethnicity 
and Social Mobility. These groups currently have 
125 active and representative members, as well 
as an extensive network of Affinity Group allies, 
and help to coordinate work across the Group 
to celebrate, learn and increase awareness 
around an extensive range of inclusion and 
diversity-related events, including Pride, 
Inclusion Week, Living with Autism and Black 
History Month.
FY 2021 highlights and achievements
TCFD is built around four overarching pillars: 
governance, risk management, strategy, 
and metrics and targets, which in turn 
include 11 recommendations to support the 
development of meaningful climate-related 
financial disclosures. Taken together, these 
provide a consistent framework for companies 
to report on their exposure to material 
climate‑related risks and opportunities, and 
a means to communicate decision-useful 
information to investors, regulators and other 
stakeholders. Set out on pages 68 to 72 is 
an update on the progress made by PFG 
during 2021 in meeting the recommendations 
of the TCFD.

Provident Financial plc Annual Report and Financial Statements 2021
14
Our Purpose is to help put 
people on a path to a better 
everyday life. 
We do this by providing customers with 
opportunities to borrow in a transparent, responsible 
and sustainable way, so they can live their lives with 
access to finance.
The Group has been providing financial inclusion 
for consumers whose needs are not well met by 
mainstream lenders for nearly 140 years. We are 
a responsible lender providing tailored products 
and service propositions to 1.6 million customers 
throughout the UK.
Serving our customers in a responsible manner
As a specialist bank, helping customers in underserved 
markets, we provide customers with credit cards, vehicle 
finance and personal loans. We help our customers by 
offering appropriate and affordable amounts of credit, 
maintaining close contact with them throughout the term of 
their borrowing, and working with them sympathetically if they 
experience difficulties.
Improving customer satisfaction
Customer satisfaction is a key metric for PFG. It helps us 
determine whether our products and services are working 
for our customers, and also how we can improve them. In 
2021 for our credit card product, which has almost 1.5 million 
customers, our customer satisfaction rating was 4.7/5, 
up on 2020.
Further details on our customers can be found 
on pages 52 and 53
Customers (m)
20
21
1.6m
customers
1.8
1.6
Vanquis Bank
Moneybarn
Our Purpose
Helping  
our customers
Handling customer complaints responsibly
Keeping customer complaints to an absolute minimum is a 
good indicator that we’re treating customers fairly. In 2021 
our total number of complaints referred to the Financial 
Ombudsman Service was down on 2020. When we do get a 
complaint, we aim to ensure our Customer Complaints teams 
are the best they can be, and in 2021 we had over 39,000 hours 
of customer-focused training for our colleagues.
Supporting customers in vulnerable situations
We know that customers can find themselves in challenging 
financial situations, driven often by unforeseen circumstances 
such as ill health, loss of income or family bereavement. 
We therefore ensure our customer-facing colleagues are 
trained to recognise vulnerability, provide forbearance for 
our customers who require it, and work with money advice 
organisations like the Money Advice Trust and IncomeMax 
which can provide tailored support to our customers.

Customer case study - Eric’s story
My name is Eric, I live in South London with my family and I’m 
a Resettlement Case Worker and Musician. Music has always 
been in my life. It’s been my career for the most part, working 
with bands such as The Orb, but more recently I’ve spent more 
time doing charity work.
As a Resettlement Case Worker, I work with people who are 
homeless, people in recovery and ex-offenders. When people 
are recovering from addiction or if they’re an ex-offender, they 
need a base. They need a home, so we help in whichever way 
we can. I work with clients to help them find somewhere to live, 
and then I continue to work with them for a further 12 months. 
In that time, I’m working to empower them so they can be 
independent and start their life, anew.
I first got a Vanquis card around four years ago because 
I needed a credit history. I saw it as Vanquis taking a chance 
on me, because I haven’t got much experience using credit. 
I was really careful, particularly in the beginning. And, basically, 
having the card has got me in the habit of making a small 
purchase and paying back on a set date. I try to pay off the 
whole balance, but if I don’t, I make a note so that everything 
is paid off in due time.
I mainly spend on my card because it is just so convenient. I’ve 
got peace of mind and security on my purchases and it’s so 
easy to use. I can use it contactless, and manage my account 
from my phone or online – it’s wonderful. This week I bought a 
laptop with my Vanquis card so that I can do some work, do 
some music production and get online on the go. I’m currently 
doing some vocals and music production on a dance project, 
so hopefully you’ll hear that in the near future!
I mainly spend on my card 
because it is just so convenient. 
I’ve got peace of mind and 
security on my purchases 
and it’s so easy to use. 
Eric
Resettlement Case Worker 
Watch Eric’s full interview at  
www.providentfinancial.com/who-we-are/
our-customers/meet-eric
Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
15

Provident Financial plc Annual Report and Financial Statements 2021
16
Our Purpose continued
Supporting  
our colleagues
We provide an encouraging, supportive and inclusive workplace 
culture. Our colleagues are key to our long-term success, and their 
dedication and hard work are what give PFG its unique character and 
culture, which enable us to deliver the best service to our customers.
We have around 2,500 colleagues* based in 
Bradford, Chatham, London and Petersfield. During 
the pandemic they mainly worked from home, with 
some colleagues in the office. As we return to the 
office, PFG will be implementing a hybrid model, 
which will deliver positive outcomes for customers 
and colleagues.
Listening to our colleagues’ thoughts and opinions 
With lockdown in place for the start of the year, it was important 
PFG engaged and supported colleagues through potentially 
challenging times. Engagement, though, is a two‑way street, 
and PFG carried out its colleague engagement survey to find 
out what colleagues thought and felt about working here.
Scores for engagement were strong, though slightly down on 
2020, which could be due to pandemic tiredness and a desire 
to return to normal life. Key colleague engagement scores 
for 2021 are:
83%
of colleagues understand 
PFG’s Purpose and what we 
are trying to achieve
89%
of colleagues feel their 
manager treats them fairly 
and with respect
84%
of colleagues feel people 
help and support each 
other at PFG 
85%
of colleagues care about 
the future of PFG
88%
of colleagues feel well 
equipped to work 
regardless of whether at 
home or in the office
Further details on our colleagues can be found 
on pages 56 to 59
*	 We consider ‘colleagues’ to be full and 
part‑time colleagues excluding contractors.

Provident Financial plc Annual Report and Financial Statements 2021
17
Strategic report
Spotlight on inclusion and diversity
PFG’s ambition is to create a truly inclusive workplace. To 
achieve this, we need to build a diverse workforce that reflects 
the customers we serve, and the communities we work in. 
In the future we will be setting diversity goals, but that has 
not stopped us making progress now. We have successfully 
launched our Group-wide Inclusion Community, delivered 
targeted training on inclusion, and set-up Peer circles across 
the Group through our inclusion Affinity Groups. PFG also 
joined the Government’s Social Mobility Taskforce in 2021, 
which aims to improve the socio-economic diversity of senior 
leaders in financial services.
19.6%
of colleagues informed us they had a disability 
or long‑term health condition.
19.2%
of colleagues informed us they came from a Black, 
Asian or Minority Ethnic background.
6.5%
of colleagues informed us they were part 
of the LGBTQ+ community.
17.2%
of colleagues informed us they had free school meals and 
33.7% of colleagues came from a working class background.
Read more about how we support our colleagues at 
www.providentfinancial.com/sustainability/ 
supporting-our-colleagues
I chose to lead the Ethnicity Affinity 
Group because I wanted to make 
a difference for our colleagues as 
well as customers. I have the ability 
to shape PFG’s culture, ensuring our 
diverse workforce feels included in 
every way, and to help create an 
environment that colleagues and 
customers can be proud of.
Rita Patel​
Solutions Architect
Focus on gender diversity
A key area of activity for PFG has been gender diversity. The 
Group is striving to achieve a better balance going forward in 
gender for our senior leadership population. In 2019 the Group 
signed the HM Treasury Women in Finance Charter, with a 
target of achieving 40% female representation in the Group’s 
senior management population by 2024. We are on track to 
achieve this aim and have completed various initiatives in 
2021 to help us achieve it. For example, we delivered the Next 
Generation Women’s Leadership Programme, and gender 
balanced short-lists for all senior leadership vacancies.
27%
of senior management representation is female.
37%
of employees who received a promotion identified as female.
Our commitment to colleague health, safety 
and wellbeing
At PFG we recognise the importance of supporting colleague 
mental health and wellbeing, both in terms of our individual 
colleague’s welfare and the impact it can have on our 
customers. We have promoted and arranged targeted 
activities on mental health and wellbeing, whilst fostering 
an internal culture of resilience and openness. We provide 
a dedicated Employee Assistance Programme, work with 
the Bank Workers Charity on wellbeing, and have delivered 
live colleague sessions with it on ‘Positive mental health in 
the workplace’ and reduce/raise awareness of loneliness 
and isolation.

Provident Financial plc Annual Report and Financial Statements 2021
18
Our Purpose continued
Investing in  
our communities
We support our Purpose through 
our Social Impact Programme. Its 
aim is to address the key barriers 
to financial and social exclusion, 
and help people overcome them. 
Our Corporate Responsibility Programme is based 
on the core themes of ‘customers, education 
and community partners’, and supports the UN 
Sustainable Development Goals programme. We 
invest in activities that could affect someone’s ability 
to get credit. We support children, young people and 
adults to boost their education and skills, so they 
can participate better in society, and we support 
community projects in areas where people are more 
likely to face social and financial exclusion.
In 2021 we invested £1.4m in our Corporate Responsibility 
Programme, of which £307,000 was invested in 51 grass 
roots voluntary organisations via community foundations. 
Colleagues also volunteered 425 hours for community projects.
Unlocking talent in our communities
Through our education programme we have partnered with 
literacy and numeracy organisations to help young people 
in disadvantaged areas. In 2021 we supported National 
Numeracy’s National Numeracy Day, aimed at getting 
everyone to improve their numeracy. With the National Literacy 
Trust, we worked with schools in London and Birmingham, and 
help to deliver its ‘Early Words Together’ programme. With 
Leading Children, through a partnership with an Education 
Consultant, we worked with teachers in Bradford which helped 
Nursery and Reception teachers improve their teaching of 
literacy. Also, with School-Home Support, we worked with 
practitioners in Bradford and Medway, to help break down any 
barriers that could prevent children from attending school. 
Cash
  2021: £1,230,677
  2020: £1,035,984
Management costs
  2021: £126,649
  2020: £143,129
Value of employee time
  2021: £12,116
  2020: £11,219
2021 community  
investment figures
Further details on our communities 
can be found on pages 62 to 67
Cash
Management 
costs
Value of 
employee 
time
Total
£1,369,442
2020: £1,190,332

Provident Financial plc Annual Report and Financial Statements 2021
19
Strategic report
How our community foundation 
partnerships work
We work community foundation partners in our key 
colleague locations: Bradford, Chatham, London and 
Petersfield. The funding we provide supports financial 
inclusion and social mobility and involves our colleagues 
in their respective locations by making grants to local 
charities that support our aims. In 2021 we allocated 
over £300,000 to 51 of these projects.
In London, we funded the Havelock Family Centre to deliver 
money management workshops to vulnerable clients 
experiencing financial difficulties.
In Bradford we funded Bradford Community Broadcasting, 
which helps children and young people to increase their 
oracy, digital skills, confidence and self-esteem.
In Petersfield, we funded Wet Wheels, which provides 
sailing trips to people with disabilities aimed at increasing 
mental health and mental wellbeing.
In Chatham, we funded Refocus, which provides 
educational sessions on the dangers around gangs, 
violence, drugs and grooming.
Read more about how we invest in our communities at 
www.providentfinancial.com/sustainability/investing-our-communities
I just want to say a huge thank you 
to PFG for the amazing contribution it 
makes to School-Home Support. 2021 
was a challenging year for so many 
of the families we work with, but PFG’s 
continued commitment has helped 
us to give every child the chance to 
thrive and achieve despite immense 
challenges caused by the pandemic.
Jaine Stannard 
School-Home Support CEO 

Provident Financial plc Annual Report and Financial Statements 2021
20
A bank for the underserved
Becoming a leading 
specialist bank focused 
on underserved markets
We want to be the best and most trusted provider of credit 
to customers not well served by mainstream finance. We will 
support our customers on the path to a better everyday life 
through a broad range of products and distribution channels. 
The starting point on this journey is Vanquis, which, through its banking licence, will provide the anchor from which 
we can explore funding opportunities and efficiencies to benefit the whole Group.
Our vision is to be a bank focused on underserved markets in the UK
+
Funded through:
	
–
Retail deposits  
(fixed term and instant access)
	
–
Securitisation
Product offering:
	
–
Revolving credit (Vanquis Bank)
	
–
Secured finance (Moneybarn)
	
–
Loans (Vanquis Bank 
and Sunflower)
	
–
Helping customers save
Well positioned in 
growing addressable 
markets across…
	
–
Credit cards
	
–
Vehicle finance
	
–
Personal loans
…underpinned by a 
customer-centric vision 
and strong balance sheet
	
–
Well capitalised for growth
	
–
Access to retail deposit funding
	
–
Capital management 
framework
A long-term, sustainable business model targeting sustainable and attractive returns to shareholders 
…targeting 
sustainable returns
	
–
Strong receivables growth 
over the medium term
	
–
Attractive returns 
on a sustainable basis
	
–
The Board anticipates moving 
towards a pay‑out ratio of 
circa 40% from FY’22 onwards*, 
subject to market conditions 
and on a sustainable basis 
1
2
3
How we will become a bank focused on underserved markets
*	 Dividends to be paid out of adjusted earnings, which is defined as profit after tax before amortisation of acquisition intangibles and any exceptional items 
including one-off provision releases.

Provident Financial plc Annual Report and Financial Statements 2021
21
Strategic report
How we will become a bank focused on underserved markets
Our focus will be on providing customers with credit products appropriate for their circumstances, delivering good customer 
outcomes and, through this, generating sustainable shareholder returns. To do this we will:
Deliver a broader product range
Establish a single view of our customer
Enhance our distribution capabilities
Grow responsibly, delivering  
sustainable shareholder returns
One  
Group
One
One  
team
	
–
During 2021, PFG has moved away from serving the high-cost segment of the credit market following its withdrawal from 
the home credit and high-cost short-term credit markets. We see this transition as being a core part of our drive towards 
making PFG a more sustainable lender, focused on providing much needed credit to our customers, whilst enabling good 
customer outcomes and providing sustainable returns for our shareholders over the medium term.
	
–
Looking forward, we’re moving towards a Group-level structure which operates the product lines and is supported by 
shared central services and centres of excellence:
Credit cards
Vehicle finance
Personal loans
Savings
Other products
	
–
Restructuring the Board of Vanquis Bank to substantially align its membership 
with the Board of PFG (announced 13 January) was the next phase in the journey 
and will drive increased efficiency and improved corporate governance 
and oversight.
	
–
Shared services and centres of excellence will facilitate sharing of best practice 
across the Group.
	
–
The streamlining of the Vanquis Bank and PFG Boards is an important part of the 
Group’s plans to enable it to utilise its retail deposit funding more widely across 
the Group from H2’22, reducing cost of funds and increasing funding optionality.
	
–
PFG will remain structured around its core product lines (credit cards, vehicle 
finance, personal loans and savings) whilst exploring opportunities for expansion 
into adjacent markets.
PLC
Retail deposit funding
Shared central services and centres of excellence and single customer view
Product lines

Provident Financial plc Annual Report and Financial Statements 2021
22
PFG is a leading specialist bank and a constituent of the FTSE 250 Index. We aim to deliver attractive 
and sustainable returns for our shareholders through our strong market positions, robust balance 
sheet and competitive advantages. Our investment case is based on five key areas:
Investment case
We operate in growing 
addressable markets
We are well positioned in the large and growing 
market segments across credit cards, vehicle 
finance and unsecured personal loans
In the UK, there are between 10 and 14 million working adults who are 
underserved by mainstream lenders. With our broad range of products 
and services, we are well positioned to be the credit provider of choice 
for these customers. In aggregate our addressable market is >£17bn.
We have a Purpose‑driven strategic Blueprint, 
which sets us up for sustainable growth
Our Blueprint brings together why PFG exists as an organisation, framed in 
the context of the role our business plays in the lives of our customers. It also 
sets out the strategic focus and key priorities that will drive both competitive 
advantage and commercial success for the whole Group. From our recent 
colleague survey 85% of colleagues care about the future of PFG.
We have a customer‑centric, responsible culture 
While our customers share many similarities with mainstream credit 
customers, there are important differences arising from their individual 
circumstances. Our customers need a tailored approach and a wider range 
of suitable and sustainable credit solutions to best serve their needs. We 
aim to put the customer on the team. We have invested in a brand new 
IT platform that in the future will support all of our products.
Financial resilience and strong capital position
Over the medium term, our plan is to become a broader banking group 
operating in underserved markets. To achieve this, we are working 
collaboratively across the Group and focusing on our customers. We have 
significant opportunities to take our Group forward as we look towards new 
markets, new products and new digital advancements and we have the 
financial strength to achieve this. Our Total Capital Ratio is >40%.
Sustainable growth over the medium term
To support the delivery of our Purpose, we have a financial model founded 
on investing in customer-centric businesses with attractive returns, which 
aligns an appropriate capital structure with the Group’s dividend policy 
and future growth plans. We will operate with a progressive dividend policy 
and we anticipate moving towards a payout ratio of approximately 40% 
of adjusted earnings from 2022.
>£17bn
Read more on 
pages 34 to 39
85%
Read more on 
pages 26 to 30
New IT 
platform
Read more on 
pages 14 and 15
>40%
Read more on 
pages 102 to 107
>30%
Read more on 
pages 48 to 74

Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
23
Customer case study - Graeme’s story
My name’s Graeme and I live in London with my partner in a Mews 
just off the back of Regent’s park. We live in a three-storey town 
house and, given where it is, it’s quite small, but it’s very quiet round 
here and we like it. I run my own companies in the insurance industry 
and I’ve done that most of my adult life, since I left the army.
I had a financial catastrophe about five years ago when my 
businesses all went into liquidation and as a result I was made 
bankrupt because of personal guarantees I’d given to banks. 
I came out of bankruptcy three years ago, and when I did, my 
credit rating was about as poor as it was going to get, so I had 
to restructure my life.
I was able to start my own businesses again, which I did, but with 
the credit rating I had, getting any sort of credit card just felt 
impossible. A few months later, I was checking my credit score 
regularly, and Vanquis came up as an option that might offer 
me a credit card. I applied to them and to my surprise, I was 
granted one. And I’ve used it ever since. The card is contactless 
as well which is helpful and I got it at a time when no one else 
would help me.
In the three years I’ve had the card, my rating has improved 
massively; they’ve increased my credit limit as I’ve used it too.
I like the Vanquis app because it’s simple; it’s dead easy to use 
and I’m not a massive technological wizard. It’s always got your 
balance right in front of you, what your next bill is and what you’ve 
spent, so I’m ever so happy with it. For me, it’s just so easy.
I would absolutely recommend Vanquis to anyone. They helped 
me out when no one else would, and I’m more confident 
financially because of this.
In the three years I’ve had the 
card, my rating has improved 
massively; they’ve increased my 
credit limit as I’ve used it too. 
Graeme
Business Consultant
Watch Graeme’s full interview at  
www.providentfinancial.com/who-we-are/
our-customers/meet-graeme

Provident Financial plc Annual Report and Financial Statements 2021
24
Business model
We are driven by our 
Purpose to create value 
for our stakeholders
Customers
Our 1.6 million customers are at the heart of what we do; they 
are the 20% of UK adults who at any one time are looking for 
something that mainstream lenders do not offer. 
	
– We have developed tailored products to meet their 
needs through a detailed understanding of their needs 
and challenges.
	
– We carefully assess affordability and creditworthiness 
and are specialists in managing arrears and supporting 
customers in financial difficulty.
	
– Our Customer, Culture and Ethics Committee is focused 
on ensuring the best outcomes for customers across all 
our customer interactions.
Colleagues
Our 3,000 colleagues are critical to delivering our business 
model. The success of the Group is dependent upon 
having motivated colleagues with the right expertise 
and skills to help deliver our strategy. 
	
– We conduct an annual colleague survey to register 
sentiment and continually focus on making 
improvements for the betterment of our colleagues.
	
– We have diversity and inclusion working groups 
(focusing on gender, race, disability and LGBTQ+) 
that meet regularly and focus on ensuring the work 
environment is inclusive.
	
– We offer support to colleagues through our Employee 
Assistance Programme (EAP) and through the provision 
of the Thrive app to all colleagues. 
Equity and debt investors
We secure long-term, lower-rate funding through strong 
relationships with our lending banks, depositors and 
investors. We engage in discussions with our equity and 
debt investors to understand their needs and expectations 
leading to better outcomes over the long term and 
improving our sustainability.
	
– We interact with debt investors and shareholders 
through half-yearly results presentations, regular 
trading updates and management meetings.
	
– Our Board and ExCo receive periodic updates from 
Investor Relations on market activity and investor sentiment.
	
– Our Tier 2 debt issuance in October 2021 was oversubscribed.
Suppliers
Our suppliers are essential to provide our divisions with 
the goods and services required to enable us to continue 
to meet our customers’ needs. They play a vital role in 
our operations so it is important that we develop strong 
relationships with them.
	
– We have launched a new Supplier Management 
Framework to engage with suppliers effectively including 
having executive sponsorship for our key relationships.
	
– We have signed up to the Prompt Payment Code and 
are committed to paying the majority of our suppliers 
within 30 days.
Communities
Our community investment strategy is aligned to our social 
purpose and seeks to invest in activities and initiatives which 
address the key factors that tend to reduce access to credit. 
	
– In 2021, we invested £1.4m in the PFG Social Impact 
Programme, which supports our partners in addressing 
issues such as customer vulnerability and financial 
difficulties, helping children, young people and adults 
to boost their education and enabling community 
foundations and other partners to address a wide range 
of social inclusion and social mobility issues.
	
– Our CEO became a member of the National Numeracy 
Leadership Council in September 2021, which aims 
to grow the network of organisations and individuals 
actively addressing the issue of poor numeracy and 
elevate the understanding and importance of the issue 
at a national level.
Regulators and government
We believe maintaining an open, constructive and trusting 
dialogue with policymakers and regulators (the Prudential 
Regulation Authority (PRA) and Financial Conduct Authority 
(FCA)) is critical. We work closely with our regulators to 
ensure we meet all regulatory standards and contribute 
to a safe and robust banking system.
	
– We have submitted our application to the PRA to allow 
us to use retail deposits to fund different parts of the Group.
	
– Our CEO was a member of the Woolard Review advisory panel.
	
– During the Scheme of Arrangement, we worked 
collaboratively and openly with the FCA to deliver 
the best outcome for customers.
At our core, we focus on acting responsibly and sustainably in all our stakeholder relationships:
We respond to the needs of our stakeholders by creating a fair, inclusive and diverse workplace, 
supporting our local communities, responding to climate change, treating suppliers fairly, 
and engaging with them on environmental, social and governance (ESG) matters.
Read more on pages 50 and 51

Provident Financial plc Annual Report and Financial Statements 2021
25
Strategic report
1
We develop tailored 
products to meet 
customers’ needs.
We focus on the UK credit market, 
developing simple, transparent 
products with flexibility to help 
customers manage life despite 
not being well served by 
mainstream lenders.
4
We lend responsibly.
We tend to lend smaller 
amounts over shorter periods 
and only lend when customers 
demonstrate suitability.
5
We collect payments due.
We offer many ways for customers 
to pay or get in touch to discuss 
their payments. We maintain 
frequent customer contact and 
stay close to customers through 
our call centres and digital 
communications (including 
texts, emails and mobile 
app notifications).
3
We carefully assess 
customer affordability 
and creditworthiness.
We use internal and external data, 
taking into account both the 
current situation and the likely 
future.
6
We manage arrears and 
customer difficulties.
We establish early contact and 
ensure an ongoing dialogue 
with customers who have 
difficulties. This provides a 
sympathetic approach to 
understand customer 
circumstances and 
offer forbearance.
2
We attract customers 
who we can serve.
We use many ways to reach 
consumers including increasingly 
digital methods, as well as 
through partners such as 
agents and brokers.
Customers are 
at the heart 
of what we do
How we help to put people on a better path
We support financial inclusion and social mobility by lending 
responsibly to the financially underserved
Read more on pages 48 to 53

Provident Financial plc Annual Report and Financial Statements 2021
26
Grow customer-centric businesses
which continue to diversify to meet customer 
expectations by delivering positive outcomes  
and providing positive returns for shareholders.
Objective
	
– Grow businesses to provide customers with products 
which help put them on a path to a better everyday life.
	
– Tailor products to meet the needs of our customers.
	
– Ensure products are distributed and collected in a way 
which meets both customer and regulator expectations. 
	
– Generate a sustainable return from each division 
which meets the Group’s target returns. 
Performance
£167.8m
Adjusted profit 
– continuing 
operations
1.6m
Customers
£1.7bn
Amounts receivable 
from customers
  Read more on page 25
Progress in 2021
	
– Launch of personal loans pilots in the open market through 
both the Vanquis and Sunflower brands.
	
– Broadening of Vanquis Bank card offering including trials 
of a number of new APRs and balance transfer offers.
	
– Closure of the Consumer Credit Division including write off 
of balances outstanding at year end.
	
– Launch of near-prime offering in Moneybarn.
	
– Successful launch of Scheme of Arrangement.
Challenges in 2021
	
– Continued lower credit card spend as a result of Covid-19 
restrictions, particularly in the travel sector.
	
– Rising inflation and cost of living squeeze risks impacting 
customers’ disposable incomes.
Risks
	
– Credit risk.
	
– Operational risk.
	
– Information and  
data security risk.
	
– Regulatory risk.
 
	
– Conduct risk.
	
– Business  
resilience risk.
	
– People risk.
	
– Model risk.
  Read more on pages 48 to 61
Focus for 2022
	
– Leverage existing expertise to expand the Group’s personal 
loans pilots.
	
– Broadening of Vanquis Bank proposition including launch 
of digital wallets.
	
– Continued growth of the Moneybarn near-prime 
product offering.
	
– Consideration of launch of new asset classes in Moneybarn.
	
– Complete customer remediation through the Scheme 
of Arrangement.
Our Blueprint strategic drivers
 
 
Strategy
Building a 
sustainable 
Group
The Group’s strategy provides the direction 
needed to ensure that we can help to put 
people on a path to a better everyday life. 
The strategy has remained consistent over time but 
has, more recently, been supported by the strategic 
Blueprint. This defines not only what we do, but how 
we do it. The three key pillars of our strategy are 
aligned to the Blueprint which ensures all of our 
decisions are aligned to stakeholder expectations.
When stakeholder expectations are aligned, we can 
build a sustainable Group which will continue to 
provide for both our current and future customers.
Our Blueprint strategic drivers
Customer progression
Head AND heart decisions
Human experiences
Fighting fit
Key
Certain alternative performance measures (APMs) have 
been used in this report. See pages 245 and 246 for an 
explanation of relevance as well as their definition.
1

Provident Financial plc Annual Report and Financial Statements 2021
27
Strategic report
Act responsibly and with integrity
in all we do. Create sustainable businesses 
which our stakeholders are proud to be a part of.
Maintain a secure funding  
and capital structure
to enable us to continue to provide 
for all of our stakeholders.
Objective
	
– Lend to customers in a sustainable manner, offering support 
when needed throughout the customer journey.
	
– Develop a positive and proactive relationship with 
the regulators.
	
– Ensure colleagues are proud of what they do and how it will 
benefit customers’ lives.
	
– Generate sustainable profitability to provide a positive return 
to shareholders.
	
– Continue to support the communities where we lend.
	
– Treat all suppliers fairly.
Objective
	
– Maintain a secure funding structure which meets contractual 
maturities and fund growth over the subsequent 12 months.
	
– Diversify the Group’s funding sources.
	
– Maintain regulatory headroom above internally set risk 
appetite limits, which are in excess of our regulatory 
prescribed requirements.
	
– Adopt a progressive dividend policy.
Performance
71%
Colleague 
engagement
£1.4m
Community 
investment
12p
Dividend  
per share 
Performance
29.1%
CET1 ratio
£0.4bn
Liquidity
£290m
Funding headroom
  Read more on page 26
  Read more on page 27
Progress in 2021
	
– LOQBOX partnership launched with Vanquis Bank to build 
customer credit scores.
	
– Group inclusion and diversity programme established.
	
– During the Scheme of Arrangement, we worked collaboratively 
and openly with the FCA to deliver the best outcome 
for customers. 
	
– Launch of new Supplier Management Framework.
	
– Our CEO joined the National Numeracy Leadership Council.
	
– Continued investment in the community.
Progress in 2021
	
– Successful issuance of £200m Tier 2 debt capital providing 
capacity for future growth.
	
– Successful tender and buyback of £71m of £175m 2023 
Senior Bonds.
	
– Completion of access to Bank of England Liquidity 
and Funding Schemes (TFSME).
	
– Submission of application to the PRA to allow us to use retail 
deposits to fund different parts of the Group.
	
– Reduction in liquidity to more normalised levels (following 
steps taken in 2020 to increase liquidity at the onset of the 
Covid-19 pandemic).
	
– Resumption of dividends.
Challenges in 2021
	
– Overall colleague engagement score fell to 68% (from 72%).
	
– Establishment and roll-out of hybrid working for colleagues.
Challenges in 2021
	
– Integration of PFG and Vanquis Bank Treasury teams.
Risks
	
– Information and data security risk.
	
– Conduct risk.
	
– People risk.
Risks
	
– Capital risk.
	
– Liquidity and funding risk.
	
– Model risk.
  Read more on pages 48 to 61
  Read more on pages 48 to 61
Focus for 2022
	
– Continued investment in the communities we serve through 
community foundation partnerships.
	
– Maintain existing high levels of customer satisfaction.
	
– Development of the IR programme and a 2022 Capital Markets 
Day to communicate the Group’s ongoing strategy following 
a period of significant change.
Focus for 2022
	
– Delivery of application to the PRA to allow us to use retail 
deposits to fund different parts of the Group, resulting in lower 
cost of funds for the non-bank group.
	
– Ongoing diversification of the non-bank group funding.
Our Blueprint strategic drivers
 
 
Our Blueprint strategic drivers
2
3

Provident Financial plc Annual Report and Financial Statements 2021
28
We moved out of London because 
I was offered a media teaching job 
with better prospects at a college in 
Basingstoke. But I could only take it if I 
had a car. When I got my car through 
Moneybarn and started my job, I was 
just teaching media studies, but now 
I’m leading my course and teaching a 
new subject and have taken on more 
responsibility in the college, which is 
really quite nice because I’m evolving 
within my career.
Natasha
Media and E-Sports Teacher
Strategy continued
Grow customer-centric businesses 
Our strategy 
in action
Launch of personal loans
Our Purpose is to help put people on a path to a better 
everyday life by supplying personal credit products to the 
non-prime population. The broader the range of credit profile 
we can support, the better we fulfil this Purpose. In support 
of this we launched two loan propositions in 2021:
	
–
The Vanquis Loans proposition is an expansion of our 
existing customer offering which launched in 2016. It 
utilises the significant learnings made (across credit 
risk, customer servicing, IT systems and others) through 
our existing customer lending and provides unsecured 
personal loans to customers, predominantly via brokers.
	
–
The Sunflower Loans proposition has been designed to 
address a customer demographic that sits at a slightly 
higher risk profile than those being served through 
Vanquis. With this customer profile, particular care has 
been taken to build a robust approach to creditworthiness 
and the customer journey includes speaking with 
customers to validate their application.
We recognise the need to continually evolve in an increasingly 
digital and competitive landscape. Our Sunflower Loans 
product has been delivered on a new IT platform (named 
Gateway) using best in class third-party providers. The 
Gateway platform has been designed to be agile, ensuring 
it is adaptable, can be changed rapidly and will provide a 
source of competitive advantage into the future. In addition, 
the Gateway platform has the potential to provide the IT 
infrastructure for every product across the Group in time.
Moneybarn expansion into near prime
In recent years, Moneybarn has expanded from not only 
providing cars to our customers but also offering finance 
on motorbikes and vans. This followed increased demand 
and therefore our offering has been adapted to meet 
customers’ needs.
Across 2020 and 2021, the credit quality of our customers 
has improved and we have significantly reduced the level of 
lending in the highest risk bands. In addition, in January 2021, 
we launched our near-prime vehicle finance product. This has 
increased the size of our addressable market and provides a 
large area for future growth. 
1

Provident Financial plc Annual Report and Financial Statements 2021
29
Strategic report
I’m really grateful to Vanquis 
because they gave me a card 
when no one else would help me 
out. Since then I’ve been able to 
build up my credit rating by buying 
my everyday shopping on my card 
and paying it off the next month. 
The app is good as well because it 
sends me little reminders, so I don’t 
get behind or anything.
Stephen
Warehouse Manager
Supporting our customers
PFG is in the business of providing tailored and responsible 
products, services and partnerships. We serve a wide range 
of customers. Some may bring in a regular salary while others 
have less consistent incomes or receive benefits. Many bring 
home average salaries, but we also work with customers 
with lower incomes and those who have had to deal with 
significant life events, such as divorce, job losses or long-term 
illness, which can cause them financial difficulty.
Short or longer-term financial difficulties can damage 
customers’ credit files, which can lead to them being 
underserved or totally excluded by prime lenders. The 
products, services and partnerships we offer are made to 
meet the specific needs of these customers in the non-prime 
market. Our services can help people enter or re-enter the 
credit market, stay in control of their finances and build up 
their credit scores for the future. 
Supporting our communities 
In 2021, we invested £1.4m in the PFG Social Impact Programme 
which supports our Purpose by addressing the key barriers to 
social and financial inclusion by helping people to overcome 
them. Through our Social Impact Programme, we support 
charities and specialist partners to address issues such as:
	
–
customer vulnerability and financial difficulties;
	
–
supporting children, young people and adults to boost 
their education and skills; and
	
–
aiding community foundations and other partners in 
addressing the wide range of social inclusion and social 
mobility issues.
During 2021, we offered a number of Company-led 
volunteering opportunities to colleagues through our Social 
Impact Programme where 25 colleagues took part in 6 grant 
panels giving 175 volunteering hours. 
In support of our Social Impact Programme, our CEO became 
a member of the National Numeracy Leadership Council 
in September 2021. The National Numeracy Leadership 
Council aims to grow the network of organisations and 
individuals actively addressing the issue of poor numeracy 
and elevate the understanding and importance of the issue 
at a national level.
25
6
175
colleagues took part
grant panels giving
volunteering hours 
during work time
Act responsibly and with integrity 
2

Provident Financial plc Annual Report and Financial Statements 2021
30
Maintain a secure funding 
and capital structure 
Our strategy 
in action continued
Strategy continued
Capital
At December 2021, PFG had capital resources significantly 
in excess of the overall capital requirement. This follows 
a successful Tier 2 capital issue of £200m in Q4’21.
PFG retains a credit rating, has extensive wholesale markets 
franchise and has observed strong performance in debt 
capital markets, providing numerous opportunities for 
additional capital to be raised should it be required.
Funding
At December 2021 and early into 2022 the Group had a 
highly liquid position, with in excess of £300m held by both 
Vanquis Bank and the Group above liquidity coverage 
ratio requirements.
During 2021 and into early 2022, we have optimised our funding 
maturity profile meaning the Group now has no wholesale 
funding maturities until 2023. This activity included:
	
–
refinancing and upsizing Moneybarn’s bilateral 
securitisation to at least 2023;
	
–
issuing £200m of Tier 2 subordinated debt capital;
	
–
Vanquis Bank AAA-rated notes were accepted as 
eligible collateral for the Bank of England Liquidity 
and Funding Schemes;
	
–
continued access to £2bn EMTN Programme, updated 
in September 2021;
	
–
repayment of £65m retail bond in September 2021; 
	
–
tender and buyback of £71m 2023 Senior Bonds 
(previously £175m outstanding); and
	
–
early repayment of the RCF borrowing.
In addition, post year end, we have submitted our application 
to the PRA to allow us to use retail deposits to fund different 
parts of the Group.
Read more on page 106
PFG funding (£m)
2,281
1,972
Facilities
  Retail deposits
  Tier 2
  TFSME
  Senior bonds
  Retail bonds
  Securitisation
  RCF
  Undrawn capacity
Dec
20
Dec
21*
79
69
150
125
175
1,683
275
30
110
60
104
174
200
£598m
£953m
3
1,019
*	 The undrawn capacity reduced to £50m 
on early repayment of the RCF in March 2022.

Provident Financial plc Annual Report and Financial Statements 2021
31
Strategic report
Key performance indicators
Adjusted PBT – 
continuing operations (£m)
Statutory PBT – 
continuing operations (£m)
Adjusted basic EPS – 
continuing operations (p)
Customer receivables – 
continuing operations (£bn)
19
19
19
19
19
20
20
20
20
20
21
21
21
21
21
£167.8m
Performance
£142.2m
Performance
55.1%
Performance
57.5p
Performance
£1.7bn
Performance
25.5%
Performance
Adjusted ROE – 
continuing operations (%)
Definition
Adjusted profit/(loss) before tax is stated before amortisation of acquisition intangibles, 
discontinued operations and exceptional items. Statutory profit/(loss) before tax is stated 
before discontinued operations. 
Strategic focus 
Profits/(losses) which will impact organic investment within the Group or dividend payments 
to the Group’s shareholders. 
Comment 
Adjusted profit has increased by £140.0m and statutory profit by £179.2m. As the credit outlook 
has improved, impairment provisions raised following the onset of Covid-19 have been released. 
This has been partially offset by increased investment in the Group transformation programme.
Definition
Adjusted PBT for continuing operations 
divided by the weighted average number 
of shares in issue.
Strategic focus
Demonstrates value generated/(sustained) 
per shareholder. 
Comment
Profit has increased in the year following 
improvements in the macroeconomic outlook 
driving lower impairments. Share capital has 
remained unchanged.
Definition
Amounts receivable from customers 
as reported on the balance sheet for the 
Group’s continuing operations representing 
gross receivables less impairment provision 
calculated in accordance with IFRS 9. 
Strategic focus
Amounts receivable from customers in 
helping to put them on a path to a better 
everyday life.
Comment
Customer receivables have remained stable 
with a reduction in credit card receivables as 
a result of lower customer spending offset by 
growth in vehicle finance.
Definition
Adjusted annualised operating costs as a 
percentage of annualised net interest margin 
for continuing operations.
Strategic focus
Efficiency of the cost base in delivering returns. 
Cost to income ratio is expected to reduce 
marginally in FY’22 versus FY’21, including the 
remaining transformation investment in the 
Group’s businesses. We expect it to reduce to 
circa 40% from the end of 2024 onwards as the 
Group benefits from operational efficiencies 
as a result of its transformation programme.
Comment
Deteriorated cost:income ratio in 2021 largely 
due to increased spend on the Group’s 
transformation programme. 
Definition
Adjusted profit after tax for continuing 
operations as a percentage of average equity. 
Equity is stated after deducting the Group’s 
pension asset, net of deferred tax, and the fair 
value of derivative financial instruments.
Strategic focus
Returns generated on equity held show 
how efficiently the Group is delivering 
for its shareholders. 
Comment
Profitability has improved following the release 
of impairment provisions as macroeconomic 
expectations have improved.
173.6
154.2
Cost:income ratio – 
continuing operations (%)
19
20
21
33.9 38.6
55.1
2.0
1.7
1.7
27.8
(37.0)
11.7
57.5
25.5
4.7
17.1
49.2
167.8
142.2
R
R
R
R
The key performance indicators (KPIs) represent the principal metrics reported to Group management 
on a monthly basis to support the strategic decision making across the Group.
Grow customer-centric businesses 
1

Provident Financial plc Annual Report and Financial Statements 2021
32
Employee numbers (k)
Dividend per share (p)
Customer satisfaction
Employee engagement (%)
Community investment (£m)
19
19
19
19
19
20
20
20
21
20
20
20
21
21
21
21
21
2.5k
12p
Performance
Credit 
cards
4.7
CSat score 
(out of 5)
Vehicle 
finance
4.4
Feefo rating 
(out of 5)
71%
£1.4m
Definition
Number of people working for the Group at 
year end under contracts of employment.
Strategic focus
Number of employees delivering 
for all stakeholders.
Comment
Employee numbers continued to decrease 
following the decision to close CCD.
Definition
Dividends declared in the period.
Strategic focus
Dividend returns provided to our shareholders 
from the value generated by the Group. Subject 
to market conditions the Group expects to move 
to a dividend pay-out ratio of circa 40% of 
adjusted earnings from FY’22 onwards.
Comment
2021 dividend represents a pay-out ratio of 
adjusted continuing earnings of approximately 
30%. Adjusted earnings of £98m in 2021 is defined 
as profit after tax from continuing operations 
before amortisation of acquisition intangibles 
and any exceptional items including one-off 
provision releases. 
Definition
The rate at which surveyed customers were satisfied 
(or more than satisfied) with the service they have been provided.
Strategic focus
Demonstrates how happy our customers are with the service they 
are receiving.
Comment
Customers participating in the customer surveys have continued 
to demonstrate they are satisfied with the service being provided.
Definition
The number of employees who responded 
to the Colleague Pulse Survey, divided by the 
number of employees who were asked to 
respond to the survey. 
Strategic focus
Employees feeling engaged at work and 
wanting to provide their views to improve 
the Group. 
Comment
Survey response rate decreased, but still 
provides a strong representative sample 
for decision making.
Definition
The cash cost of contributions provided 
to community projects or charities. 
Strategic focus
Investments in the communities we serve 
to improve our customers’ lives. 
Comment
The Group has committed to invest 1% 
of returns in the communities it serves. 
This has resumed growth as the Group 
has returned to profitability.
4.9
4.2
2.5
4.5
4.6
4.7
4.6
4.5
4.4
1.7
1.2
1.4
74
71
9
12
—
Act responsibly and with integrity
2
Key performance indicators continued

Provident Financial plc Annual Report and Financial Statements 2021
33
Strategic report
Funding headroom (£m)
CET1 ratio (%)
Total capital ratio (%)
19
19
19
19
20
20
20
20
21
21
21
21
£290.2m
Performance
29.1%
Performance
40.6%
Performance
32.6%
Performance
Adjusted RORE - 
continuing operations (%)
Definition
Available cash reserves and funding on 
committed facilities to fund the non-bank 
group businesses. 
Strategic focus
Demonstrates liquidity immediately available 
to fund the non-bank group.
Comment
Funding headroom has increased as a 
result of refinancing actions taken to move 
contractual maturities on the Group’s 
borrowings to 2023 and beyond, together with 
the issuance of £200m of Tier 2 debt capital 
that pre-funds future balance sheet growth.
Definition
The ratio of the Group’s Common Equity Tier 1 
(CET1) to the Group’s risk-weighted assets 
measured in accordance with the Capital 
Requirements Ratio (CRR).
Strategic focus
Demonstrates the Group’s ability to withstand 
financial distress. 
Comment
CET1 ratio has decreased in the year reflecting 
the losses sustained from discontinued 
operations and the scheduled unwind of the 
IFRS transitional relief, partly offset by a 12% 
reduction in risk-weighted exposures.
Definition
The ratio of the Group’s total regulatory capital 
(own funds) to the Group’s risk-weighted 
assets measured in accordance with the CRR.
Strategic focus
Demonstrates the Group’s ability to withstand 
financial distress and the ability to facilitate 
future growth in risk-weighted assets. 
Comment
Total capital ratio has increased in the year 
reflecting the £200m issuance of Tier 2 debt 
capital, notwithstanding the decrease in CET1.
Definition
Adjusted profit/(loss) after tax for continuing 
operations divided by the Group’s monthly 
average PRA regulatory capital requirement 
including PRA buffers for the period. 
Strategic focus
Demonstrates how well the Group’s returns 
are reinvested and is an indicator of its 
growth potential.
Comment
Profitability has increased in the year partially 
offset by a reduction in regulatory capital.
93.4
143.7
290.2
31.6
31.6
25.7
34.2
34.2
6.3
29.1
40.6
32.6
Maintain a secure funding and capital structure
Key
Links to remuneration
R
Read more on pages 169 to 191
See pages 271 to 274 for 
an explanation of relevance 
as well as their definition
Certain alternative 
performance measures 
(APMs) have been used 
in this report 
R
R
R
3

Provident Financial plc Annual Report and Financial Statements 2021
34
Market overview
We understand 
our markets
Market developments
Market composition
Market overview
We specialise in supporting the 
one in five adults (10 to 12 million 
people) in the UK who are not well 
served by mainstream lenders. 
These consumers’ needs and 
circumstances typically change 
over time, resulting in the market 
being relatively fluid; circa 1 to 2 
million consumers move in and 
out of the market each year. 
We believe our market could 
increase in the short to medium 
term as more consumers find 
their access to mainstream 
lending restricted, due to the end 
of government and regulatory 
support provided during the 
pandemic and a return to normal 
levels of consumer spending 
and borrowing, coupled with a 
continued reduced risk appetite 
from mainstream lenders.
Our market is highly and robustly 
regulated, primarily by the FCA 
and PRA, with regulation subject 
to ongoing evolution and change.
There are three main categories 
of products in our market:
	
–
revolving credit accounts, 
including credit cards; 
	
–
secured loans, where an 
asset is used as security 
for the loan; and 
	
–
unsecured loans, including 
personal loans, home 
credit and online high-cost 
short‑term lending.
Average customer credit risk score
Higher
Lower
Risk
Credit cards
Personal loans
Vehicle finance
Note: Bubble size is proportionate to debt outstanding in the market at December 2021.

Provident Financial plc Annual Report and Financial Statements 2021
35
Strategic report
The products we offer
Decline/unable to lend
Revolving credit
 Unsecured loans
Secured loans
APR 
>20%
APR 
>100%
APR 
>50%
Credit card, 
store card 
and retail 
credit accounts
Personal loans 
and retail point-
of-sale finance
Vehicle 
finance
Over-
drafts
Buy 
now, 
pay 
later
Guarantor loans
Salary finance
Salary 
advance
1st and 
2nd 
charge 
mort-
gages
Pawnbroking
Lines of credit
Decreasing APRs
Prime/mainstream
We will continue to evolve our product offering through 2022, enabling us to support more consumers on their credit journey. 
In particular:
	
–
We will continue to develop our unsecured loans 
product offering via both the Vanquis and Sunflower 
brands for existing customers and customers in the 
open market, including broadening the range of APRs 
offered and broadening our loan sizes and terms.
	
–
Within vehicle finance, we continue to review our 
product proposition, including loan sizes, terms, APRs 
and asset classes. For example, today we cover cars, 
motorbikes and LCVs, but we aspire to broaden this to 
enable us to support more customers’ needs.

Provident Financial plc Annual Report and Financial Statements 2021
36
Market overview continued
Macro trends 
affecting our industry
We remain vigilant in analysing 
the trends in our industry to 
ensure we employ the correct 
strategy, either by maintaining 
course or through adaptation. 
The end of furlough, whilst 
important symbolically, has had 
a muted impact on our industry. 
Many changes brought about 
by Covid-19 continue to have an 
impact on the way people live 
their lives (for example through 
continued home working for 
many), meaning that we have 
had to adapt to this ‘new normal’. 
Finally, the rising cost of living 
(driven by high inflation) is 
expected to have an impact on 
households across the country 
and is something we maintain a 
watching brief on to ensure we 
continue to lend to customers in 
a way that is suitable, affordable 
and sustainable as prices rise.
1
2
3
Links to strategy
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure
Find our full list  
of key risks on page 92
Links to risks
Read more on our strategy  
on pages 148 to 171
The end of furlough
Short-term trend
Covid-19 and GDP
Medium-term trend
2  P4  P9
1  2  P5
	
– The furlough scheme, which 
supported employers to keep 
people in work during the worst of 
the pandemic, ended in September 
2021. The scheme disproportionately 
covered people on lower or less 
stable incomes, particularly in the 
hospitality industry.
	
– Covid-19 continues to affect the 
economy and change consumer 
behaviours. For example, people 
continue to do a large proportion 
of their shopping online post-
Covid-19 and the travel industry 
is yet to recover to the levels seen 
prior to the pandemic. GDP has 
recently returned to pre-Covid-19 
levels; however, future GDP growth 
is expected to be muted (circa 1%) 
due to slower growth in demand for 
goods and rising energy prices.
11.7m 
Number of 
people that 
have been 
on furlough
1.1m 
Number of 
people on furlough 
by the end of 
the scheme
1.8%
Year to Q1’23 
forecast 
GDP growth
1.1%
Year to Q1’24 
forecast 
GDP growth
Impact on our industry
	
– There were companies that 
could unfortunately no longer 
support employees that had been 
on furlough when the scheme 
ended, resulting in job losses and 
a significant change in the lives 
of those consumers.
	
– However, the overall impact 
of ending furlough on the market 
has been muted.
Impact on our industry
	
– Consumers have changed the 
way they prefer to borrow and to 
spend through the pandemic with 
an increasing preference for online. 
This has led to changes in product 
constructs to meet rising consumer 
digital expectations.
	
– Consumers have ever increasing 
digital expectations as their lives 
moved online during the pandemic.
How we are responding
	
– Throughout the pandemic we used 
indicators to identify customers who 
may be experiencing repayment 
difficulties due to furlough or 
job loss. 
	
– We offer tailored support to any 
customer experiencing repayment 
difficulties, regardless of reason. 
How we are responding
	
– We continuously assess and 
refine our product offerings, both 
in terms of propositional features 
and products offered.
	
– We are investing heavily in the 
development of our digital 
channels, with a particular focus 
on the redevelopment of the 
Vanquis app.
P

Provident Financial plc Annual Report and Financial Statements 2021
37
Strategic report
0.0
1.0
2.0
4.0
3.0
8.0
7.0
6.0
5.0
%
9.0
Q2’00
Unemployment
Q2’01
Q2’02
Q2’03
Q2’04
Q2’05
Q2’06
Q2’07
Q2’08
Q2’09
Q2’10
Q2’11
Q2’12
Q2’13
Q2’14
Q2’15
Q2’16
Q2’17
Q2’18
Q2’19
Q2’20
Q2’21
0
40
20
60
80
100
120
Retail sales volumes (indexed to 2019)
Q1’00
Q1’01
Q1’02
Q1’03
Q1’04
Q1’05
Q1’06
Q1’07
Q1’08
Q1’09
Q1’10
Q1’11
Q1’12
Q1’13
Q1’14
Q1’15
Q1’16
Q1’17
Q1’18
Q1’19
Q1’20
Q1’21
UK unemployment increased following the onset of Covid-19, albeit it 
remained at historically low levels and has subsequently dropped again. 
It reached 4.1% in the three months to December 2021, its lowest level 
since the start of the pandemic. It is forecast to improve further as the 
labour market continues to tighten, with job vacancies at a record high 
(1.2 million in the three months to December 2021). A strong labour market 
is positive for our customer base.
Retail sales volumes have recovered well from the beginning of Covid-19 
and numerous UK lockdowns. Volumes fell slightly (by 0.9%) in December 
2021 but remain 2.6% higher than pre-Covid-19 levels. We view strong retail 
sales as a positive indicator of the return of consumer confidence and a 
return to more normalised levels of consumer spending and borrowing. 
Inflationary pressures
Medium-term trend
1  2  P4  P5  P9
	
– The UK is currently experiencing a 
higher than targeted rise (the Bank 
of England targets inflation of up to 
2% per annum) in the cost of goods. 
In particular, the price cap on utility 
bills has risen by around 50% and 
may increase further, fuelled by the 
current geopolitical situation. This 
is squeezing household incomes as 
wages don’t keep pace.
7.3%
Peak 2022 
CPI forecast
5.4%
Year to Q1’23 
CPI forecast
Impact on our industry
	
– The affordability challenges 
potentially facing consumers 
through 2022 as inflation peaks 
has led some mainstream lenders 
to tighten their assessments, 
increasing the non-prime 
lending market. 
	
– Customers may begin to experience 
difficulties in repayment as a result 
of the rising cost of living.
How we are responding
	
– We are actively reviewing and 
tightening our affordability 
approach where required to ensure 
all our lending remains suitable, 
affordable and sustainable.
	
– We monitor our customers 
performance and use early 
warning indicators to highlight 
potential changing circumstances 
where tailored support may 
be required.
	
– We continuously review our product 
offering to ensure we’re meeting our 
customers’ needs.

Provident Financial plc Annual Report and Financial Statements 2021
38
Market overview continued
Trends in 
our market
We take a holistic approach 
to analysing the trends in our 
market and use these insights to 
determine our strategic priorities. 
The digital revolution is changing 
how customers expect to be 
served. We are able to adapt 
quickly to changes in the macro-
environment and the competitive 
landscape as both evolve and 
the impact of Covid-19 unwinds.
Sustainability is of increasing 
importance to our stakeholders 
and aligns to our Group 
Purpose and we continually 
review our business model to 
ensure our lending remains 
suitable, sustainable and 
affordable for customers, 
in line with our regulatory 
and social responsibilities.
1
2
3
Links to strategy
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure
Find our full list  
of key risks on page 92
Links to risks
Read more on our strategy  
on pages 148 to 171
P
Key trend
Narrative
Digital revolution
1  3  P9
	
–
Consumer expectations continue to rise in the 
digital space, driven by the broad array of mobile 
banking applications and digital-first lending 
businesses which are continually raising the bar 
for speed and convenience of customer journeys. 
As a result, consumers now expect a frictionless 
experience in all channels, including mobile.
	
–
This trend accelerated through Covid-19 as later 
adopters became more accustomed to interacting 
digitally.
Macroeconomic  
factors
2  3  P4
	
–
The cost of goods is currently increasing at rates 
considerably above the Bank of England’s 2% 
target. This is squeezing household incomes 
as wages do not keep pace. 
	
–
The Bank of England is now forecasting peak 
CPI inflation of 7.25% in 2022.
Competitive  
landscape
1  2  P2
	
–
A number of competitors in our sector have 
been constrained by funding or have entered 
administration due to an inability to adapt 
to evolving regulation.
	
–
This trend accelerated through Covid-19 and could 
worsen through 2022 as the cost of living crisis 
impacts consumers.
Sustainability
2  3  P6  P9
	
–
There is increasing consumer, investor and political 
expectation that firms will conduct their operations 
in a sustainable manner.
Regulatory  
environment
1  2  P5  P9
	
–
Firms need to continue to adapt as the regulatory 
environment continues to evolve.
	
–
The regulators’ focus is on ensuring all lending 
is sustainable, suitable and affordable.

Provident Financial plc Annual Report and Financial Statements 2021
39
Strategic report
How we are responding
Annual Report reference
	
–
Within Vanquis, we are investing in our mobile app and self-service capabilities, 
enabling customers to interact digitally where this is their preference.
	
–
Within Moneybarn, considerable improvements have been made to our customer 
onboarding journey, removing friction and making the process clearer and 
simpler from the outset.
	
–
Within the personal loans business, the proposition has been developed 
with significant consideration provided to ensuring consumers can interact 
with us digitally.
	
– Page 28: Our strategy in action – 
grow customer-centric businesses
	
–
We are well placed to serve customers who may be excluded from 
mainstream lending due to a deterioration in the economy as we have 
significant experience in lending to underserved markets and specialist 
affordability and credit risk assessments.
	
–
We also have a broad risk appetite, offering products across a range of price 
points and increasing financial inclusion across the market.
	
–
In addition, we are monitoring customer performance and have the necessary 
controls in place to ensure we can quickly respond to changing customer 
circumstances and offer tailored support.
	
– Pages 200 and 201: Impairment 
accounting policies
	
– Pages 36 and 37: Trends in our industry
	
–
We have a strong balance sheet and access to low-cost retail deposit funding 
through Vanquis Bank. We have submitted an application to the PRA to enable 
us to utilise this deposit funding more broadly across the Group.
	
–
In addition, we are constantly exploring opportunities to diversify our retail 
offering as well as considering commercial funding options.
	
–
A reduction in supply presents an opportunity for us to meet consumers’ unmet 
credit needs where it is sustainable, suitable and affordable for the consumer, 
with our broad range of products.
	
– Page 40: Credit card market
	
– Page 43: Vehicle finance market 
	
– Page 46: Personal loans market
	
–
We welcome the increased focus on sustainability and have a Corporate 
Responsibility Programme focused on making a positive contribution towards 
addressing key issues that fit with our Purpose.
	
–
We have set long-term objectives which relate to five of the UN’s Sustainable 
Development Goals and the Task Force on Climate-related Financial Disclosures.
	
–
We work with charities and partners in the communities we serve to address 
issues such as debt advice, financial education and other consumer 
vulnerability matters.
	
– Pages 12 and 13: PFG’s contribution to the 
UN’s Sustainable Development Goals
	
– Pages 48 to 74: ESG
	
– 2021 Corporate Responsibility Report
	
–
We support regulation that protects consumers and maintains a fair and 
effective market. We continually review our business model to ensure our 
products remain sustainable, suitable and affordable for customers.
	
–
We have an ongoing transparent dialogue with our regulators and have built 
a good relationship with them.

Provident Financial plc Annual Report and Financial Statements 2021
40
Credit Card Division
Credit cards
Vanquis Bank has been operating in the UK credit card market since 
2003 and has been the largest part of the Group, on a receivables 
basis, since 2013. It is a key player in the credit card market for 
consumers not well served by mainstream lenders, offering a range 
of card products across a broad range of price points to reflect 
consumers’ varied risk profiles.
Model
	
–
Credit card providers typically offer low initial limits and 
responsibly grow these through credit line increases.
	
–
Consumers are predominantly acquired online, with 
affiliates (e.g. ClearScore, Totally Money, etc.) becoming 
increasingly used by consumers who want guaranteed 
acceptance before applying. Mobile apps have become 
the principal way to manage an account.
	
–
New advancements in credit cards include the increasing 
use of open banking to assess affordability and digital/ 
virtual cards.
Market characteristics
	
–
The credit card market is large and stable. It reduced 
slightly in 2020, driven by lower consumer spending, but 
has rebounded strongly through 2021.
	
–
Competition in the market remains stable with key 
competitors including Capital One, NewDay own-brand 
cards and the Barclaycard Forward card.
	
–
There have been a few new entrants in recent years 
(Zopa and Level), although these providers are yet to reach 
significant scale. 
	
–
Vanquis is the only specialist, covering the broadest range 
of risk categories in the market.
Market appeal
	
–
Credit cards have high cultural adoption and acceptance 
in the UK, meaning a substantial and established 
domestic market.
	
–
There is an ongoing customer relationship as credit cards 
have everyday utility as a means of transacting.
	
–
Credit cards are growing in importance as a means 
of transacting given the additional protections credit 
cards provide to consumers (through section 75 of the 
Consumer Credit Act).
Malcolm Le May
Vanquis Bank Managing Director
Non-prime credit card 
market (stock)*
Dec
20
Dec
21
£4,640m
£4,820m
25%
21%
  Vanquis 
share
*	 Internal analysis of TransUnion 
debt outstanding data as at 
December 2020 and 2021.
21%
Vanquis share

Provident Financial plc Annual Report and Financial Statements 2021
41
Strategic report
Credit card adjusted PBT improved significantly 
year‑on‑year; customer spend trends improved during Q1’22 
	
–
The Group’s credit card business reported adjusted PBT 
for the year of £173.9m (FY’20: £39.5m) which was ahead of 
internal plans and significantly better than last year driven 
by lower impairment year-on-year. 
	
–
New customer bookings for the period were 199k (FY’20: 
241k) reflecting the ongoing implementation of tighter 
underwriting criteria in response to Covid-19. The total 
number of customers at the end of December stood at 
1.54m (FY’20: 1.67m), which was driven by the closure of 
approximately 114k dormant customer accounts broadly 
offsetting lower charge offs during the period owing to the 
benefits of furlough and payment holidays. 
	
–
Customer credit card expenditure trends continue to 
track closely with industry trends. At the end of December, 
spend on a per customer basis was approximately 12% 
higher year on year. This notwithstanding, when combined 
with lower customer bookings year on year and payments 
per active customer remaining stable, receivables at the 
end of December stood at £1,063m (FY’20: £1,075m).
	
–
Total Group liquidity at the end of December was £1.0bn, 
including c.£0.8bn held by Vanquis Bank in retail deposits.
 Credit cards – financial performance
Credit card KPIs
Revenue 
yield
Impairment 
rate
38.8%
19.3%
0.3%
39.1%
  20
  21
	
–
The annualised impairment rate at the end of December 
was 0.3% (FY’20: 19.3%) reflects the benefit of impairment 
provision releases during the period and the lower level of 
charge offs as a result of Covid-19 customer support and 
furlough. As a result, the risk-adjusted net interest margin 
improved to 36.0% (FY’20: 17.0%).
	
–
For the first quarter of 2022, credit card expenditure 
improved gradually from February onwards, as travel 
restrictions eased, and core delinquency trends remained 
favourable. Receivables balances at the end of the quarter 
stood at c.£1.1bn.
The Group’s credit card 
business is a leading 
specialist lender in the large 
and established credit card 
market with strong capital 
and liquidity positions

Provident Financial plc Annual Report and Financial Statements 2021
42
Credit cards
The Group’s credit card business is a leading specialist in 
the large and established credit card market with strong 
capital and liquidity positions. For 2021, the business reported 
adjusted profit before tax of £173.9m (FY’20: £39.5m) and 
receivables at the end of the period of £1,063m were broadly 
flat versus the prior year (FY’20: £1,075m). 
New customer bookings for the year were 199k, down from 241k 
in 2020, as a result of tighter underwriting standards originally 
put in place during Q2’20 not being relaxed during 2021 and 
reflecting the cautious approach to rebuilding the receivables 
book. The credit card business launched a brand advertising 
campaign during 2021 (the ‘Walk Tall with Vanquis’ campaign) 
which contributed approximately 20k customers through 
direct channels. Approximately 100k inactive customers had 
their account closed during Q1’21, following communications 
to them in November 2020 that their account would be closed 
if there was no activity within 60 days. As a result, credit card 
customer numbers reduced to 1,541k as at December 2021 
(FY’20: 1,667k).
During 2021, Credit Line Increases amounting to approximately 
£170m were issued to customers, which was approximately 
£30m higher than the previous year. At the end of December, 
the average utilisation rate was approximately 52%, which 
remains below levels seen pre-Covid. This reduction has been 
driven by customer deleveraging throughout the pandemic. 
Receivables ended the period at £1,063m (FY’20: £1,075m), 
broadly flat year-on-year. However, receivables increased 
versus the level seen at the end of June 2021 (H1’21: £977m) 
as customer spend increased in-line with the wider market. 
During 2021, customer spend was tracking ahead of levels 
seen in 2020 and, for certain periods, ahead of levels seen 
in 2019. Towards the end of the year, customer spend was 
curtailed by the spread of the Omicron Covid variant which 
impacted customers’ ability to visit retail and leisure facilities. 
The credit card business generated revenue of £389.5 during 
the year, versus £472.4m in 2020, as a result of lower average 
receivables. There was a slight moderation in the revenue 
yield to 38.8% (FY’20: 39.1%), which reflects the ongoing annual 
reduction in ROP income, a focus on higher quality customers 
on average and changes to late & over limit fees charged 
to customers. 
Funding costs decreased to £24.9m during the year, versus 
£33.7m in 2020, reflecting lower average funding requirements 
during the year, lower funding rates related to funds accessed 
through the Bank of England’s TFSME and interest income 
generated from the intercompany loan to Group of £70m 
in August 2020. 
The impairment charge for 2021 was £3.7m (FY’20: £233.3m), 
a significant reduction year-on-year, which equated to an 
annualised impairment rate of 0.3% (FY’20: 19.3%) at the end 
of December. The decrease in impairment reflects benefit 
of impairment provision releases, as a result of more benign 
macroeconomic conditions, and lower levels of charge off 
activity driven by Covid-19 and furlough schemes. The lower 
impairment charge was sufficient to more than offset the 
marginally lower revenue yield to produce a risk-adjusted net 
interest margin improvement to 36.0% (FY’20: 17.0%). 
12 months ended 31 December
2021 
2020
£m 
£m 
Change
Customer numbers (‘000)
1,541
1,667
(7.6%)
Period-end receivables
1,063
1,075
(1.1%)
 Average receivables1
1,003
1,207
(16.9%)
Revenue
389.5
472.4
(17.5%)
Interest
(24.9)
(33.7)
26.1%
Net interest margin
364.6
438.7
(16.9%)
Impairment 
(3.7)
(233.3)
98.4%
Risk-adjusted net 
interest margin
360.9
205.4
75.7%
Costs
(187.0)
(165.9)
(12.7%)
 Adjusted profit before tax2
173.9
39.5
340.3%
Annualised revenue yield3
38.8%
39.1%
(0.3%)
Annualised impairment rate4
(0.3%)
(19.3%)
19.0%
Annualised return 
on required equity5 
41.9%
9.1%
32.8%
1	
Calculated as the average of month end receivables for the 12 months 
ended 31 December.
2	 Vanquis Bank profits reflect an adjustment for £1.0m of redundancy costs 
in 2021 and the release of a ROP provision (£8.3m) in 2020. 
3	 Revenue as a percentage of average receivables for the 12 months 
ended 31 December.
4	 Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
5	 Adjusted profit after tax as a percentage of average equity for the 12 months 
ended 31 December.
Costs increased to £187.0m during the year versus £165.9m 
in 2020 and £174.0m in 2019 reflecting investments made to 
improve the operational capability of the business during the 
period, such as the Vanquis customer app, the advertising 
brand campaign and discretionary accruals which did not 
occur in 2020. 
The profitability of the card business recovered significantly 
during 2021 and it has maintained its strong capital and 
liquidity positions. It remains focused on enhancing its 
customer and digital propositions, including a new Vanquis 
mobile app, and improving its range of price points 
for customers.
Certain alternative performance measures (APMs) have 
been used in this report. See pages 271 to 274 for an 
explanation of relevance as well as their definition.
Credit Card Division continued
 Credit cards – financial performance continued

Provident Financial plc Annual Report and Financial Statements 2021
43
Strategic report
Vehicle Finance Division
Vehicle finance
Moneybarn was acquired by the Group in 2014, enabling us to 
broaden our offering into secured motor finance. Moneybarn 
has since become a leading player in the market. In addition, 
Moneybarn’s expansion into the near-prime motor finance market 
in 2021 provides further opportunities for Moneybarn to support more 
consumers excluded from mainstream lending.
Non-prime vehicle 
finance market (stock)*
20
21
£8,583m
£9,189m
  Moneybarn 
share
9%
9%
David Shrimpton
Moneybarn Managing Director
Model
	
–
Motor finance is typically on three to five-year secured 
hire purchase contracts.
	
–
Consumers in this market are not accessing finance with 
the manufacturer or with their bank and are typically 
acquired through intermediaries.
	
–
There are typically small levels of repeat loans with 
the same lender.
	
–
The technology in this market is evolving from a manual 
process to increased digitisation and smoother customer 
onboarding (e.g. auto-affordability and ID verification).
Market characteristics
	
–
Motor finance is a secured product. Secured finance is a 
well-established and culturally accepted way to purchase 
big ticket items, such as a car, with opportunity for further 
growth in used car acquisition.
	
–
Customers have an incentive to maintain their repayments 
due to the utility of the vehicle (e.g. a car is needed to 
get to work).
Market appeal
	
–
The non-standard motor finance market is large and growing.
	
–
Only 30% of used car sales are on finance, offering 
attractive growth prospects for lenders as finance 
penetration develops.
	
–
There are numerous providers that span over a range 
of risk appetites (e.g. Advantage, MoneyWay and 
Close Brothers).
	
–
Moneybarn has the broadest coverage of APRs in the 
non‑prime market and its expansion into near-prime 
lending enables utilisation of existing capabilities to 
support more consumers requiring access to finance 
in order to purchase a vehicle.
	
–
Moneybarn’s access to lower cost funding provides 
a significant competitive advantage over a number 
of competitors.
*	 Internal analysis of TransUnion 
debt outstanding data as at 
December 2020 and 2021.
9%
Moneybarn share

Provident Financial plc Annual Report and Financial Statements 2021
44
12 months ended 31 December
2021
2020
£m 
£m 
Change
Customer numbers (‘000)
93.9
91.4
2.7%
Period-end receivables
586.2
566.6
3.5%
 Average receivables1
593.8
533.1
11.4%
Revenue
137.9
134.0
2.9%
Interest
(27.1)
(24.6)
(10.2%)
Net interest margin
110.8
109.4
1.3%
Impairment
(44.6)
(72.7)
38.7%
Risk-adjusted net 
interest margin
66.2
36.7
80.4%
Costs
(37.3)
(25.8)
(44.6%)
 Adjusted profit before tax2
28.9
10.9
165.1%
Annualised revenue yield3
23.2%
25.1%
(1.9%)
Annualised impairment rate4
(7.6%)
(13.6%)
6.0%
 Annualised return 
on assets5
7.6%
5.4%
2.2%
1	
Calculated as the average of month end receivables for the 12 months 
ended 31 December. 
2	 Adjusted profit before tax is stated before the amortisation of acquisition 
intangibles of £7.5m (FY’20: £7.5m) for 2021. 
3	 Revenue as a percentage of average receivables for the 12 months ended 
31 December.
4	 Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
5	 Adjusted profit before interest after tax as a percentage of average 
receivables for the 12 months ended 31 December.
 Vehicle finance – financial performance
Vehicle finance adjusted PBT improved year-on-year 
whilst average credit and customer quality remains high
	
–
The Group’s vehicle finance business delivered adjusted 
PBT for the period of £28.9m (FY’20: £10.9m) which 
represents significant growth year-on-year. The increase 
was driven by a reduction in impairment owing to Covid-19 
support schemes and furlough. 
	
–
At the end of December, there were 94k vehicle finance 
customers (FY’20: 91k) and receivables of £586m (FY’20: 
£567m). Growth in customers and receivables year-on-
year was moderated by higher than anticipated early 
customer settlements driven by a buoyant second hand 
car market.
	
–
Credit issued during 2021 was £287m, flat year-on-year, 
despite new business volumes decreasing marginally to 
37k (FY’20: 38k). 
	
–
The annualised impairment rate decreased to 7.6% (FY’20: 
13.6%) driven by lower arrears rates and provision releases 
as a result of a more benign macroeconomic backdrop 
during the period. As a result, the risk-adjusted net interest 
margin improved to 11.1% (FY’20: 6.9%).
Vehicle finance
The Group’s vehicle finance business is one of the leading 
suppliers of vehicle finance to non-prime customers in the 
UK. For the twelve months to the end of 31 December 2021, 
Moneybarn generated adjusted profit before tax of £28.9m 
(FY’20: £10.9m) and receivables at the period end were £586m 
(FY’20: £567m). 
New business volumes during 2021 were broadly flat versus 
2020 at 37k (FY’20: 38k) despite tighter underwriting standards 
which were implemented during Q2’20 and which have since 
remained in place. Consequently, the vehicle finance business 
ended the year with 93.9k customers versus 91.4k in 2020. As 
a result of its focus on higher quality customers on average, 
and the strong pricing environment seen in the used-car 
market throughout 2021, the average loan size increased to 
approximately £9k whilst maintaining average Loan To Values 
consistent with 2020, which drove total credit issued to over 
£287m after unwinds (FY’20: £287m). For the year as a whole, 
approximately 33% (FY’20: 38%) of Moneybarn’s new lending 
was to people classified as key workers. 
At the end of December, receivables stood at £586.2m 
(FY’20: £566.6m), driven by new business volumes and the 
average loan size increasing. During the second half of the 
year, the business started to experience higher levels of early 
settlement from customers which impacted the year end 
receivables outcome. 
Revenue during 2021 increased to £137.9m (FY’20: £134.0m) as 
the business focused on higher quality customers, including 
the launch of a 14.9% APR product. The annualised revenue yield 
has decreased to 23.2% from 25.1% in 2020. This partly reflects 
the Group’s focus on higher quality customers and partly 
because of furlough support schemes and provision releases.
Interest costs increased during the year to £27.1m from £24.6m 
in 2020 reflecting a higher receivables balance throughout 
the period. As a result, the net interest margin at the end 
of December stood at 18.7% versus 20.5% a year earlier. 
Impairment decreased significantly during the year to £44.6m 
(FY’20: £72.7m) as a result of impairment provision releases, 
driven by a more benign macroeconomic backdrop, and 
furlough support schemes. As a consequence, the annualised 
impairment rate decreased to 7.6% from 13.6% in 2020. This 
resulted in the risk-adjusted net interest margin improving 
to 11.1% (FY’20: 6.9%). 
Costs increased during the course of the year to £37.3m 
(FY’20: £25.8m), reflecting the continued cost of supporting 
colleagues to work remotely, together with significant spend 
on change and transformation to enable the business to 
continue on its growth trajectory.
For 2022, the vehicle finance business will continue to evaluate 
the expansion of its offerings to customers with products and 
services that will strengthen its relationships and provide for 
evolving customer preferences. 
Vehicle finance KPIs
Revenue 
yield
Impairment 
rate
23.2%
13.6%
7.6%
25.1%
  20
  21
Certain alternative performance measures (APMs) have been 
used in this report. See pages 271 to 274 for an explanation 
of relevance as well as their definition.
Vehicle Finance Division continued

All text from last year, to be updated
Customer case study - Leah’s story
My name’s Leah, I’m from Stoke on Trent and I live by myself. 
I work as a UK Support Manager for a company called Food 
Hub, looking after our UK clients. I make sure that they’re happy 
and I run a team in our Stoke-on-Trent office.
For fun I like to go on road trips, always jumping in the car, 
going down the coast and looking for a beach. I like weekends 
away, shopping and spending time with family and friends – 
anything I can do to get out and about.
The day I passed my test I wanted to get a new car, so I drove 
to a showroom, I had a nice deposit with me and I told them 
I wanted a black or red car with bluetooth and a cupholder, 
and that’s what they had there. The process was so simple; 
I went for a test drive down the road, decided that was the car 
I wanted, we did the paperwork when I got back and I drove 
away in my new car that day!
Being with Moneybarn has really helped me change my life. 
You don’t realise till you get a bit older that what you did in 
your younger years with credit can have an effect on you later 
on. So it’s been really good for me having the opportunity with 
Moneybarn, for someone to see that yes I’ve got a good job, 
yes I can afford to do this and not just be turned down straight 
away because you have a bad history.
The people at the end of the phone at Moneybarn are lovely. 
It’s just like talking to a friend. I’d recommend Moneybarn to 
everyone, and not just people with a poor credit history. I think 
the level of service that you get and the ease of using the 
service is second to none. 
Being with Moneybarn has 
really helped me change 
my life. I’d recommend 
Moneybarn to everyone, 
and not just people with 
a poor credit history.
Leah
UK Support Manager
Watch Leah’s full interview at  
www.providentfinancial.com/who-we-are/
our-customers/meet-leah
Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
45

Provident Financial plc Annual Report and Financial Statements 2021
46
Personal loans
We launched two personal loans pilots in 2021, one via the 
Sunflower brand and one via the Vanquis brand. These are in 
addition to our existing credit card customer personal loans 
offering which has been in place since 2016. Initial results from the 
loans pilots are very positive and lending volumes continue to rise.
Model
	
–
We offer personal loans over one to five years across 
a broad range of APRs.
	
–
Personal loans are typically taken to meet a specific 
one-off need.
	
–
Customers are acquired increasingly through internet 
affiliates, with customers then typically managing their 
account through an online login or mobile app.
Market characteristics
	
–
The market is of a substantial size and growing.
	
–
The launch into the open market via two brands across 
a broad range of APRs has significantly increased PFG’s 
addressable market.
	
–
Providers operate at a range of price points (circa 15–100% 
APR) enabling consumers with a broad range of risk 
profiles to access unsecured loans.
	
–
There have been a number of new near-prime entrants 
(e.g. Lendable and Chetwood Financial) in recent years.
Market appeal
	
–
The non-prime personal loans market is substantial in size 
and growing.
	
–
Personal loans have high cultural adoption and 
acceptance in the UK.
	
–
Offering personal loans provides the opportunity to 
leverage core skills in loans and allows Vanquis Bank 
to meet more of its existing customer needs.
	
–
In addition, PFG has strong access to funding, low cost 
of funds and considerable capital strength versus 
competitors in this market, providing an opportunity for 
PFG to meet a greater level of the demand in the market. 
Non-prime personal 
loans market (stock)*
20
21
£2,917m
£3,086m
1%
1%
  Vanquis 
share
Personal Loans Division
Hamish Paton
Personal Loans Managing Director
*	 Internal analysis of TransUnion 
debt outstanding data as at 
December 2020 and 2021.
1%
Vanquis share

Provident Financial plc Annual Report and Financial Statements 2021
47
Strategic report
12 months ended 31 December
2021
2020
£m 
£m 
Change
Customer numbers (‘000)
19.9
18.5
7.6%
Period-end receivables
28.1
19.1
47.1%
 Average receivables1
18.9
26.6
(28.9%)
Revenue
7.2
9.0
(20.0%)
Interest
(0.8)
(0.7)
(14.3%)
Net interest margin
6.4
8.3
(22.9%)
Impairment
(2.1)
(6.6)
68.2%
Risk-adjusted net 
interest margin
4.3
1.7
152.9%
Costs
(13.0)
(3.2)
(306.3%)
 Adjusted loss before tax
(8.7)
(1.5)
(480.8%)
Annualised revenue yield2
38.1%
33.8%
4.3%
Annualised impairment rate3
(11.1%)
(24.8%)
13.7%
1	
Calculated as the average of month end receivables for the 12 months 
ended 31 December.
2	 Revenue as a percentage of average receivables for the 12 months 
ended 31 December.
3	 Impairment as a percentage of average receivables for the 12 months 
ended 31 December.
4	 Adjusted profit after tax as a percentage of average equity for the 
12 months ended 31 December.
 Personal loans – financial performance
Personal loans business established; pilot phases 
have started encouragingly
	
–
Over recent years, PFG has established a personal loans 
business, which will be led by Hamish Paton (Managing 
Director). The business will incorporate loans branded as 
Vanquis Bank Loans and Sunflower Loans, both of which are 
currently in pilot phases that have started encouragingly. 
	
–
The two products will target distinct customer segments, 
based on different affordability criteria and average credit 
scores, and initially the loans will range from £1-5k over a 
period of 12 to 48 months.
	
–
PFG invested in a new IT infrastructure platform, known 
as ‘Gateway’ in order to support the new personal loan 
product. It is a brand new IT platform which is capable of 
housing multiple products over time. Ultimately, it will provide 
customers with a single, holistic view of PFG product offerings. 
The personal loans business is an important part of PFG’s 
strategy to diversify its product offering and to cater to 
customer demand.
Personal loans
Over recent years, PFG has established an personal loans 
business to diversify its product offering to new and existing 
customers. Its products, which will be branded as either Vanquis 
Loans or Sunflower Loans, will be positioned within the mid-
cost credit segment of the market, and initially will offer loans 
of between £1 - £5k over one to four years. The typical personal 
loan customer will be similar in nature, and average credit 
score, to existing credit card and vehicle finance customers. 
The addressable market for the loan business is estimated to 
be approximately £2.9bn as at December 2020 representing a 
significant opportunity for customer and receivables growth. 
New business volumes during 2021 were 12.8k, versus 7.8k in 2020, 
as the business moved from offering loans to existing credit card 
customers only. The business started offering loans via an open 
market pilot scheme from October onwards which has started 
encouragingly. The pilot scheme will be assessed at the end of 
Q1’22. As a result of these new customer bookings, the personal 
loans businesses ended the year with 19.9k customers versus 18.5k 
at the end of 2020. At the end of December, receivables stood at 
£28.1m versus £19.1m at the end of 2020, driven by new business 
volumes increasing year-on-year. 
The personal loans business generated revenue of £7.2m during 
2021 (FY’20: £9.0) as a result of lower average receivables year-
on-year driven by lower new business volumes in 2020 because 
tightened underwriting criteria. The revenue yield for the year was 
38.1% versus 33.8% in 2020 as the business broadened the product 
offering with a wider range of pricing during H2’21, supported by a 
new scorecard used for existing customer decisioning.
The impairment charge for 2021 decreased to £2.1m, from £6.6m 
in 2020, as the business developed its score cards, established 
its underwriting approach to new customers and because 
of impairment provision releases as a result of a benign 
macroeconomic backdrop. This equated to an impairment rate 
for the year of 11.1% (FY’20: 24.8%). This resulted in the risk-adjusted 
net interest margin improving to 22.8% versus 6.4% for the 
prior year. 
Interest costs for the year were broadly flat at £0.8m, versus 
£0.7m in 2020, equating to an interest margin of 4.2% versus 2.6% 
in 2020. Costs increased during the course of the year to £13.0m 
(FY’20: £3.2m) reflecting the investment in the new IT infrastructure 
platform known as Gateway. 
For 2022, the personal loans business will continue to expand 
its open market distribution efforts, continue to focus on 
growing lending to existing credit card customers and pursue 
opportunities to broaden its product offering. 
Personal loans KPIs
Revenue 
yield
Impairment 
rate
38.1%
24.8%
11.1%
33.8%
  20
  21
Certain alternative performance measures (APMs) have been 
used in this report. See pages 271 to 274 for an explanation of 
relevance as well as their definition.

Provident Financial plc Annual Report and Financial Statements 2021
48
Creating better 
everyday lives
Environmental, Social and Governance
At PFG, we are committed to delivering products 
and services that help put our customers on a 
path to a better everyday life. In order to do this, 
we need to be financially sustainable. We also 
need to take account of the wider role that PFG 
plays in society and the ESG issues that matter 
to our key stakeholders. This is why we have a 
sustainability strategy which not only focuses 
on responsibly serving our customers, but also 
underlines our commitment to taking action on 
issues such as climate change, inequality and 
poverty, and creating a truly sustainable business. 
This strategy is integral to our long-term success 
and the value we create for all our stakeholders, 
and frames the way we manage and report our 
ESG responsibilities.
Malcolm Le May
Chief Executive Officer
Our commitment to ESG-related matters
Our sustainability strategy is aligned with our Purpose and 
enables us to manage and report material ESG-related 
matters. This strategy centres on the following two areas: 
	
–
Operating our business of lending to our customers in 
a responsible manner – we provide our customers with 
credit products that meet their particular needs, deliver 
fair outcomes throughout their journeys with us, and put 
them on a path to a better everyday life. 
	
–
Acting responsibly and sustainably in all our stakeholder 
relationships – we respond to the needs of our 
stakeholders by creating a fair, inclusive and diverse 
workplace, supporting our local communities, taking 
action on climate change, treating suppliers fairly, and 
engaging with investors on ESG-related matters. 
Governance and management of the ESG agenda
Overall responsibility for the delivery of PFG’s Purpose, and 
the sustainability strategy that it is closely aligned with, rests 
with the Provident Financial plc Board generally and Malcolm 
Le May, the Chief Executive Officer (CEO), specifically. The PFG 
Executive Committee also plays an important supporting 
role as it reviews and approves aspects of the responsible 
business programme and its budget.
The Board’s CCE Committee also continues to play a key 
role in providing oversight of matters that relate to the 
sustainability agenda. The Committee is now chaired by 
non-executive director Graham Lindsay and its members 
in 2021 include other non-executive directors Elizabeth 
Chambers, Margot James and Robert East (resigned 13 
January 2022).
We also have a Climate Risk Committee to provide oversight 
and drive implementation of the TCFD recommendations 
and help to deliver the Group’s wider climate risk strategy, 
and an Inclusion Steering Group, which supports the delivery 
of the Group’s inclusion and wellbeing strategy. 
The day-to-day delivery of the PFG Corporate Responsibility 
(CR) Programme is carried out by the Group’s CR team, 
which is supported by colleagues from across the business. 
This includes the colleagues who sit on the various working 
groups we have in place and oversee the management of 
environmental and community investment matters.

Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
49
Lending responsibly
Our customers
	
–
Provide our customers with the credit products that 
meet their particular needs and deliver fair customer 
outcomes throughout their journey with us
  Read more on pages 52 and 53
Acting sustainably
Our investors
	
–
Engage with the investment community 
on sustainability matters
  Read more on page 54
Our regulators and government
	
–
Remain a responsible taxpayer
  Read more on page 55
Our colleagues
	
–
Create an inclusive and engaging workplace
  Read more on pages 56 to 59
Our suppliers
	
–
Ensure that we treat our suppliers fairly
  Read more on pages 60 and 61
Our communities
	
–
Support our Purpose through 
our Social Impact Programme
  Read more on pages 62 to 67
Our environment
	
–
Taking action on climate change
  Read more on pages 68 to 73
Our sustainability strategy
Our Purpose
Helping to put people on a path to a better everyday life
To help us to identify and prioritise the ESG risks/
issues that are most material to our business and 
our key stakeholders, we undertake a materiality 
assessment every two years.
These assessments are carried out in accordance with ESG 
reporting best practice, and involve conducting interviews 
with internal and external stakeholders and taking account 
of the outcomes of any existing stakeholder engagement 
activities (for example, our investor perception audit reports, 
colleague engagement surveys and supplier due diligence 
assessments). Having carried out our last materiality 
assessment during April and May 2021, the following material 
ESG risks/issues were identified: 
	
–
Environmental issues: climate change.
	
–
Social issues: customer vulnerability, financial inclusion, 
Covid-19, community contributions, living standards 
and macro social trends. 
	
–
Governance/management issues: accountability and 
transparency, customer satisfaction and care, diversity 
and inclusion, ethical business conduct, Future of 
Work, governance and management, mental health 
and wellbeing, responsible lending practices and 
responsible procurement.
These ESG risks/issues have been plotted on the matrix 
below according to their relative importance to both our 
business and key stakeholders.
Materiality matrix
Environment
Social
Business
Importance to the business
Importance to stakeholders
Macro social trends
Responsible procurement
Community contributions
Living standards
Customer vulnerability
Customer satisfaction and customer care
Accountability and transparency
Responsible lending practices
Ethical business conduct
Governance and management
Diversity and inclusion
Financial inclusion
Future of Work
Covid-19
Climate change
Mental health and wellbeing

Provident Financial plc Annual Report and Financial Statements 2021
50
Stakeholder
Strategic stakeholder engagement objectives
Customers
Our businesses employ a wide range of techniques (e.g. customer satisfaction surveys) 
to engage with customers throughout their time with us. In addition to continuing to use 
these methods, we will:
	
–
convene more customer panels/groups;
	
–
involve customers in the inclusive design of products and services so that they can 
be designed to be accessible to, and usable by, as many of them as possible from the 
outset; and
	
–
ensure that existing collaborative initiatives (e.g. Vanquis’ partnership with IncomeMax) 
are accessible to other PFG businesses where appropriate.
Colleagues
We will continue to engage with colleagues in order to maintain and encourage 
a supportive and inclusive workplace culture by:
	
–
using a range of communications channels (e.g. our PFG-wide intranet, face-to-face 
meetings and remote platforms) to provide colleagues with business-related updates 
and to encourage them to provide feedback or, for example, participate in community 
investment activities;
	
–
encouraging colleagues to get involved in the PFG Inclusion Community (which 
comprises five Affinity Groups based around Disability, Ethnicity, Gender Balance, LGBTQ+ 
and Social Mobility) to help the Group shape related policies and ways of working, and 
push to educate colleagues across our businesses; and
	
–
utilising Colleague Forums, which have a designated non-executive director, to engage 
collaboratively with colleagues across PFG on key issues affecting the Group. 
Regulators
We will continue to focus on maintaining open and trusting dialogue with our regulators 
and policymakers by:
	
–
ensuring that our regulatory responses (e.g. our contributions to consultation exercises 
and correspondence on specific issues) continue to be channelled through a single 
team so that they are coordinated;
	
–
engaging with our regulators through our trade association memberships;
	
–
where possible, contributing to, or participating in, multi-stakeholder forums involving 
our regulators and other businesses within the financial services sector;
	
–
identifying opportunities to inform and educate our regulators about aspects of our 
business models, including collections, complaints, income and expenditure, etc; and
	
–
participating in discussions and events on a broader range of issues that are material to PFG.
Environmental, Social and Governance continued
Our stakeholder engagement strategy 
Interest from many of our stakeholders in our ESG credentials 
and performance, along with our responses to this interest, 
continues to rise. To be able to respond to this interest we 
need to have effective stakeholder relationships and engage 
in meaningful dialogue. This enables us to understand and 
prioritise the ESG-related views and concerns that our key 
stakeholders have with regard to their relationships with PFG; 
it also helps us to respond appropriately to stakeholders’ 
interest and supports our ongoing compliance with the 
requirements of s.172 of the Companies Act 2006 (see pages 
75 to 86 for more information).
We have identified our key stakeholders as being our 
customers, colleagues, communities, suppliers, investors 
(both debt and equity), regulators and government, as well 
as the environment. We engage with these stakeholders on 
an ongoing basis to ensure that we understand any views 
and concerns they may have, making sure to factor them 
into decision making processes as and when it is appropriate 
to do so. There are also a number of other stakeholders with 
which we engage on a more periodic basis. These include, 
the media, the money advice sector, claims management 
companies, trade associations, debt collection agencies, 
consumer forums and competitors.
To guide our approach to stakeholder engagement, we 
have established a range of strategic objectives within our 
approach to how we engage with each group so that we can 
systematically seek stakeholders’ perspectives and expertise, 
and understand, address and manage their expectations 
with regard to a range of ESG matters. By doing this, we can 
identify opportunities, manage and enhance our corporate 
reputation, reduce risk and comply with regulatory and 
voluntary standards. These objectives are set out below:

Provident Financial plc Annual Report and Financial Statements 2021
51
Strategic report
Stakeholder
Strategic stakeholder engagement objectives
Government
We will continue to engage with the Government at the CEO level, and through our think 
tank partners and participation in multi-stakeholder forums and government-sponsored 
initiatives and schemes. In addition, we will engage with the Government by: 
	
–
participating in discussions and events on a broader range of issues that are material 
to PFG (e.g. with the Bank of England with National Numeracy).
Investors 
(debt and equity)
Given that we are required to comply with disclosure obligations which relate to the 
transparency of information we will continue to engage with investors using the methods 
already employed.
Strategic priorities in terms of engaging with our investors include:
	
–
attending broker conferences and other events with a view to meeting prospective 
shareholders;
	
–
using existing channels (e.g. presentations and meetings) to engage with our investors 
on our ESG strategy;
	
–
publishing thought leadership articles on topics that would be of interest to investors 
on social media and other channels; and
	
–
engaging more with our debt investors (with the help of the PFG Treasury team) 
to promote our ESG credentials with that audience.
Suppliers
We will continue to develop and embed our Supplier Relationship Management Framework, 
ensuring that tools, processes and procedures are aligned across PFG.
We will also engage with our suppliers on other issues (e.g. the climate-related risk and 
opportunity agenda).
The environment
Climate change represents a priority ESG issue for our business, particularly in the context 
of managing material climate-related risks and meeting the recommendations of the 
TCFD. Given the work we have delivered during 2021 which has enabled us to meet these 
recommendations (i.e. established a new Climate Risk Committee), our stakeholder 
engagement activities will focus on:
	
–
continuing to include TCFD updates in our Annual Report and Accounts and CR Reports;
	
–
including TCFD content in investor relations materials (e.g. presentations) and 
regulatory-related documentation (e.g. VBL’s ICAAP);
	
–
informing and involving colleagues by engaging them on climate-related matters 
(e.g. through e-learning, intranet-based campaigns and involvement in working groups);
	
–
profiling relevant activities (e.g. our support of the Grange Festival/WWF project and the 
UN’s Business Ambition for 1.5°C pledge) via the intranet and social media channels; and
	
–
ensuring that regular updates on our climate change-related work are provided to the 
CCE Committee, Risk Committee, Group ExCo and business unit boards/committees.
  Read more on pages 75 to 86

Provident Financial plc Annual Report and Financial Statements 2021
52
Environmental, Social and Governance continued
Our customers
Serving our customers responsibly
Our Purpose is to help put people on a path to a better 
everyday life. To do this, we provide customers with 
opportunities to borrow a sensible amount in a transparent, 
responsible and sustainable way. PFG’s core business is to 
provide tailored and responsible products, services and 
partnerships that help put our customers on a path to a 
better everyday life. The 1.6 million customers we are proud 
to serve come from all across the UK. We offer credit cards 
through our Vanquis brand and vehicle finance products 
via Moneybarn and have a growing personal loans business 
with both our Vanquis and Sunflower Loans products.
Credit cards
4.7/5
(2020: 4.6/5) 
(CSat score)
Vehicle  
finance 
4.4/5
(2020: 4.5/5) 
(Feefo rating)
Delivering customer satisfaction 
We continue to monitor customer satisfaction rates across 
our businesses to ensure that we are providing our customers 
with products, services and partnerships that meet their 
particular needs, and which help put them on a path to a 
better everyday life. Information on customer satisfaction is 
collected through a variety of methods such as online forums, 
and phone and face-to-face surveys, as well as focus groups. 
Our businesses have supported our customers throughout 
the pandemic by continuing to lend to existing customers 
where appropriate and activating forbearance measures 
where needed. This has enabled us to maintain high customer 
satisfaction ratings across credit card and vehicle finance 
products. The overall customer satisfaction rates in 2021 for 
each of our products are set out below.

Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
53
Handling customer complaints responsibly 
We are committed to ensuring that we keep customer 
complaints to an absolute minimum as we believe that doing 
so is a good indicator that we are treating our customers fairly 
and that our products, services and partnerships meet their 
specific needs. Understanding the reasons behind complaints 
also helps us to improve the services we offer. We have well-
established complaint handling processes, procedures and 
timescales to guide our Customer Relations teams in resolving 
issues in a professional and timely way. Vital to resolving 
customer complaints satisfactorily is ensuring colleagues 
are trained well enough to deliver excellent customer service 
whether face to face, on the telephone or via email. The total 
amount of hours colleagues spent on customer-focused 
training in 2021 was 39,509 (2020: 55,229). 
We provide the contact details of the Financial Ombudsman 
Service (FOS) to all our customers, so they have another option 
if they feel we have been unable to resolve their complaint to 
their satisfaction.
During 2021, the total number of customer complaints that 
were received by PFG was 66,516 (2020: 90,264). This figure 
includes 38,282 complaints (2020: 66,694) that relate to our 
Consumer Credit Division which was closed in December 2021. 
The total number of customer complaints received in 2021 for 
each of our products are set out below. Also, during the year, 
13,313 complaints (2020: 13,736) were referred to the FOS, with 
8,581 referred complaints (2020: 8,933) being upheld in favour 
of the customer.
Supporting customer vulnerability issues
A key pillar of our Group-wide Social Impact Programme 
focuses on providing grants to charities and specialist 
partners to address issues such as customer vulnerability, 
product accessibility and financial difficulties. The 
organisations we support also guide and advise our 
colleagues to support our customers when addressing 
these kinds of issues. 
We understand that our customers can find themselves, at 
times, in financially challenging situations due to unforeseen 
circumstances such as ill health, loss of income, family 
bereavement or other significant life events. Therefore, we 
ensure that our call centre colleagues are trained in recognising 
signs that might indicate a customer could be classified as 
‘vulnerable’, or may be facing financial difficulty, whether in the 
short or long term. In 2021, this involved continuing to deliver our 
programme of work with the charity Surviving Economic Abuse 
which involves delivering training to frontline colleagues to build 
their capacity to recognise the signs of economic abuse. 
In addition to ensuring that our customer-facing colleagues 
are equipped with the skills they need to support our 
customers throughout their journeys with us, we are able 
to draw on the relationships we have developed over the 
years with organisations in the money advice and financial 
education sectors. By supporting these organisations, our 
customers can also access free independent and personal 
financial advice and support if they are facing financial strain. 
The organisations we support include the Money Advice 
Trust, Money Advice Scotland, The Money Charity, Advice 
UK, Christians Against Poverty, StepChange, IncomeMax, 
the Institute of Money Advisers, and the Money Advice 
Liaison Group (see pages 31 and 32 of our 2021 CR Report 
for more information).
Credit cards
19,517
(2020: 17,177)
Vehicle  
finance
8,717
(2020: 6,393)
IncomeMax case study
Our credit card business continues to work with IncomeMax, 
through an innovative partnership that began in 2015, to 
support customers who are experiencing financial difficulties.
IncomeMax is a community interest company that helps 
people to maximise their household income by providing 
them with independent advice and support to navigate the 
complex welfare system, allowing individuals to take control 
of their finances. The advice provided by IncomeMax helps 
individuals and households to increase their income, reduce 
household bills, apply for white goods, switch utility tariffs and 
access specialist support services such as debt advice should 
this be required. IncomeMax can find tens of thousands 
of pounds of back dated income that clients are entitled 
to and eligible for in some cases. 
During 2021, the credit card business has invested further 
in IncomeMax, working closely with it to support its digital 
proposition development. Recognising that customers’ digital 
capacity is evolving and that a growing number may now 
prefer to engage digitally, this will provide even better access 
to specialist advice. 
By providing funding for core costs, the new platform will 
benefit Vanquis and non-Vanquis customers, improving 
access for a wider community of individuals who may be 
facing financial difficulties. The digital platform is planned 
for launch in 2022. 
Currently we are also working on making additional resources 
available to customers through access to the IncomeMax 
telephone referral service as well as online tools which 
we will be launching in partnership in early 2022.

Provident Financial plc Annual Report and Financial Statements 2021
54
Our investors
Engaging with investors and the major 
rating agencies
PFG is committed to continuing to build not only a financially 
stronger and sustainable business but also a better company 
that balances profit with our Purpose. In order to deliver on 
this commitment it is important that we are transparent in 
our engagement with investors regarding a range of key ESG 
issues including our exposure to material climate-related risks 
and advancing inclusion and diversity, as well as that we are 
a responsible taxpayer. 
The main means by which we inform our investors of our 
ESG‑related performance is through the publication of our 
annual CR Report. We also inform and listen to investors 
through the submissions we make to the main sustainability 
investment indices and rating agencies.
In 2021, we were recognised for our ESG efforts, 
with highlights including:
	
–
Dow Jones Sustainability Indices (DJSI): Inclusion in the 
DJSI Europe means that PFG is in the top 20% of the largest 
600 European companies in the S&P Global BMI based on 
long-term economic, environmental and social criteria.
	
–
FTSE4Good: PFG remains a constituent of the FTSE4Good, 
an extra-financial market index, which measures the 
performances of over 800 companies against a range 
of ESG criteria.
Environmental, Social and Governance continued
	
–
CDP: Following the submission made in the summer to 
CDP, the largest climate change-focused data collection 
and assessment programme which, each year, requests 
information from companies on greenhouse gas emissions, 
energy use and the risks and opportunities from climate 
change, PFG was notified in December 2021 that it had 
been given a B- score (up from a D score in 2020). This reflects 
progress made by PFG in meeting the recommendations 
of the TCFD (go to pages 68 to 72 for more information).
Plans for 2022
During 2022, we will continue to make annual submissions to 
the indices and rating agencies mentioned here and respond 
to ESG-related enquiries from our equity investors. In doing so, 
our focus will include explaining how the ESG agenda affects 
our key stakeholders, in particular our customers. We will also 
seek to engage with our debt investors to promote our ESG 
credentials with that particular audience.
We’re proud that we were awarded a 
CDP rating of B- for our climate risk 
efforts over the past 18 months. It reflects 
the great work we’ve delivered in 
meeting the recommendations of the 
TCFD, which underlines our commitment 
to being transparent in our approach to 
managing climate-related risks and 
opportunities across our business.
Muhrah Alsultan
Corporate Responsibility Manager

Provident Financial plc Annual Report and Financial Statements 2021
55
Strategic report
Our regulators and government
Engagement with our regulators 
The nature of our market and customer base means building 
and maintaining an open dialogue with our policymakers 
and regulators is a critical part of our business model. These 
include the Prudential Regulation Authority (PRA) and Financial 
Conduct Authority (FCA). For information on the key regulatory 
developments that relate to our business activities, go 
to page 100.
We engage with both the FCA and PRA via regular planned 
meetings and calls, and by responding to consultation 
exercises regarding, for example, proposed changes to the 
regulatory rules that relate to our sector. We also engage with 
our regulators through our trade association memberships 
and by participating in multi-stakeholder events (e.g. at 
conferences). We have also started to publish thought 
leadership articles on topics that might be of interest to our 
regulators and policymakers on our social media and other 
communication channels. An example of this in 2021, is the 
article published by PFG’s CEO, Malcolm Le May, on the need 
for Buy Now Pay Later products to be regulated.
Engaging with policymakers
To help ensure we stay up to date with regulatory matters, 
PFG’s businesses are members of the Finance and Leasing 
Association and UK Finance. We also retain a specialist 
consultancy firm to provide the Group with policy advice. 
However, this firm does not arrange meetings with ministers 
or regulators and does not attend meetings with ministers or 
regulators. PFG also does not make any monetary contributions 
or allocate any spending to political campaigns, political 
organisations, lobbyists or lobbying organisations and/or 
other tax exempt groups.
Being a responsible taxpayer
We are committed to being a fair and responsible taxpayer. 
We operate in an open, honest and straightforward manner 
in all tax matters and we are fair and reasonable in all our 
dealings with tax authorities. As such, we seek to make sure 
that we comply with all tax rules and regulations in the places 
where we operate. This helps to safeguard our reputation as 
a responsible taxpayer, while recognising that we also have a 
responsibility to protect shareholder value by managing and 
controlling our tax liabilities.
Our tax strategy, which was last updated and approved 
by our Board in December 2021 and can be accessed at 
www.providentfinancial.com, follows our Purpose and is 
aligned with HMRC’s Code of Practice on Taxation for Banks 
(the Code), which sets out the principles and behaviours 
expected of banking groups with regard to tax, and we have 
unconditionally adopted the Code. To read more about what 
makes us a responsible taxpayer and to see comprehensive 
details on the total direct and indirect tax contributions we 
pay on an annual basis, go to pages 79 to 83 of the PFG 2021 
CR Report which can be found at www.providentfinancial.com.

Provident Financial plc Annual Report and Financial Statements 2021
56
Our colleagues
The colleagues who work for PFG are critical to the long‑term 
success of our business, from those who develop our products 
and serve our customers, to those who keep our operations 
running and make sure that the technology we use works. 
This is why we are committed to building and sustaining a 
culture for our colleagues that is inclusive, open and caring. 
And it is why we provide our colleagues with access to 
training and development opportunities so that they can 
develop the skills they need and promote a healthy and safe 
working environment where they can be themselves and 
feel engaged. 
Colleague engagement
An important element of the workplace culture we aspire 
to build and sustain relates to engaging in effective 
communication with colleagues and providing them with 
opportunities to provide feedback and raise concerns and 
feel that they have been listened to and had their views taken 
into account. 
Covid-19 continued to have an impact on colleagues 
throughout 2021 which meant that we had to adapt how we 
engaged with our teams so that we could communicate with 
both those who were working in our offices and remotely from 
home. During 2021, we continued to use video conferencing 
platforms, our ‘Blueprint: Stay Connected’ magazine and 
video blogs from our CEO and other members of the senior 
management team to ensure that all colleagues were kept 
Environmental, Social and Governance continued
up to date on PFG’s strategy and operational developments. 
Alongside this, colleagues were encouraged to develop a 
sense of community using a variety of tools, including the PFG 
‘Stay Connected’ intranet. This has enabled them to host a 
range of events, from ‘pub’ quizzes to book clubs, and baking 
sessions to wellbeing talks.
We also conducted our third Group-wide annual colleague 
engagement survey in November which covered a range 
of topics relating to our Purpose, leadership, management, 
roles and responsibilities of colleagues, working together and 
development and reward. This year, 71% of colleagues from 
across the Group took their time to respond to the survey, 
down marginally by 3% on the previous year. Our overall results 
show that we have maintained good levels of engagement 
throughout what has been a difficult and challenging year 
with the backdrop of the pandemic and significant change 
across PFG including launching the Scheme of Arrangement 
and closure of CCD. Our overall colleague engagement 
score (which comprises five questions relating to loyalty and 
advocacy) dipped slightly to 68% (2020: 72%). The headline 
results from the 2021 survey are set out opposite.
As we have done in previous years, the results from our 2021 
survey will be shared and discussed by our Colleague Forums 
and the individual teams within our divisions throughout the 
first half of 2022 to inform and develop collective action plans 
and to address any specific issues.
We know that by bringing 
colleagues from across PFG 
together and celebrating our 
differences in an inclusive working 
environment where our Blueprint 
behaviours are understood and 
lived, we can achieve better 
business results and a better 
everyday life for our people.
Cheryl Ball
Chief Human Resources Officer

Provident Financial plc Annual Report and Financial Statements 2021
57
Strategic report
69+16+15+N
65+18+17+I
Your 
role
69%
65%
16%
18%
15%
17%
65+22+13+N
61+22+17+I
Doing the 
right thing 
for customers
65%
61%
22%
22%
13%
17%
63+25+12+N
65+23+12+I
Our 
Purpose
63%
65%
25%
23%
12%
68+32+N
72+28+I
Overall 
colleague 
engagement
68%
72%
64+19+17+N
61+20+19+I
64%
19% 20%
17%
Working 
together
61%
19% 54+27+19+N
52+27+21+I
Leadership
19%
21%
27%
54%
52%
27%
78+13+9+N
9%74+15+11+I
Your
manager
11%
13%
15%
78%
74% 52+24+24+N
51+25+24+I
Your 
development  
and rewards
24%
24%
52%
51%
24%
25%
Favourable response
  2021 
  2020
Neutral response
  2021 
  2020
Unfavourable response
  2021 
  2020
28%
32%
12%
Colleague responses to key areas across the Group 

Provident Financial plc Annual Report and Financial Statements 2021
58
Be Yourself – inclusion and diversity at PFG
PFG’s ambition is to create a truly inclusive workplace. 
To achieve this, we need to build a diverse and balanced 
workforce that reflects the customers we serve. We believe an 
inclusive culture celebrates difference, allowing our colleagues 
to bring their true selves to work and always feel they belong. 
We also believe a culture of this nature to be intrinsically linked 
to our Group Purpose, informing what we do and how we do it, 
as we help put people on a path to a better everyday life.
What we have delivered in 2021
	
–
Successfully launched our Group-wide Inclusion Community 
through five aligned Affinity Groups: Disability, LGBTQ+, Gender 
Balance, Ethnicity and Social Mobility. Our Affinity Groups 
currently have 125 active and representative members, as 
well as an extensive network of Affinity Group allies. 
	
–
Monthly inclusion and diversity (I&D) steering meetings 
which are led by our Inclusion Chairs and deliver quarterly 
progress updates to the PFG Executive Committee. 
	
–
Agreed and incorporated a new ‘Be Yourself’ I&D index into 
our annual colleague engagement survey. This represents 
a new set of questions designed to support and measure 
the efficacy of our I&D programme. We are pleased 
to report a positive response from 71% of colleagues 
on questions relating to I&D (+3% on the overall 
engagement score). 
	
–
Implemented a self-disclosure data capture process in 
Moneybarn and Vanquis; this will be expanded to include 
the wider Group in 2022. 
	
–
Targeted training for our Inclusion Community members 
through our partnership with Inclusive Employers. We also 
rolled out localised ‘unconscious bias’ training sessions 
to the Inclusion Community through our Learning and 
Development teams. 
	
–
A Be Yourself inclusion calendar and intranet homepage. 
These allow colleagues across the Group to celebrate, 
learn about and increase their awareness around an 
extensive range of I&D-related events, including Pride, 
Inclusion Week, Living with Autism and Black History Month. 
	
–
Peer Circles across the business via our Affinity Groups, 
and a consistent I&D statement for use on recruitment 
advertising and offer letters. The Affinity Groups have also 
worked with our HR teams to draft a new PFG I&D policy, 
Disability guide, Menopause guide and Transgender guide, 
all of which we plan to launch in 2022.
Inclusion and diversity data as at 31 December 2021*
Environmental, Social and Governance continued
81%
73%
45%
21
21
21
21
21
21
20
20
20
20
20
20
2,280
1,952
7
27
1,362
1,173
6
25
20
53
142
207
121
100
1,106
826
Total staff
Directors
Senior 
management
Middle 
management
First-level 
management
Other 
colleagues
46%
54%
19%
27%
59%
41%
55%
43%
57%
79%
21%
  Female 
  Male
19%
(2020: 11%)
Ethnic background
Percentage of colleagues from an 
ethnically diverse background
6%
(2020: 7%)
Sexual orientation
Percentage of colleagues 
who disclose they are LGBTQ+
19%
(2020: 5%)
Disability
Percentage of colleagues who 
disclose they have an impairment, 
health condition or learning difference
43%
(2020: 39%)
Caring responsibilities 
Percentage of colleagues 
who disclose they have 
caring responsibilities
*	 This data is based on colleagues’ voluntary self-declaration via our 
November 2021 colleague engagement survey. It accounts for 71% 
of the PFG workforce.
Our colleagues continued
Gender diversity across colleague levels as at 31 December 2021
73%
18
49
27%
133
221
62%
38%
53%
158
177
47%
1,948
1,594
45%
55%
46%
54%

Women in Finance Charter: 2021 update 
As of 31 December 2021, we had 27% (2020: 27%) female representation in our senior management population. We continue 
to focus our attention on working towards having 40% female representation in the Group’s senior management population 
by December 2024. Key actions we have delivered over the past 12 months to help us to achieve our target have related to:
	
–
updating and aligning all equal opportunities wording provided on job application processes, so that it encourages more 
females to apply for roles at all levels and in all disciplines across the Group;
	
–
introducing Peer Circles (run exclusively by colleagues) to encourage peer support for a range of issues. Some examples 
of the issues that have been covered in the sessions that have been delivered to date, which specifically support females, 
include; pregnancy, interview techniques, performance reviews and menopause support; and
	
–
placing a focus on gender data by introducing the voluntary capture of inclusion and diversity data to support better 
knowledge of women in roles from Black, Ethnic and LBGTQ+ backgrounds. We intend to be able to focus more on females 
in senior positions/promotion opportunities once we understand our data more effectively across PFG. 
Along with other companies, PFG is required to publish any difference in the average pay of male and female colleagues. 
Further details for PFG are available in our Gender Pay Reports (see pages 42 and 43 of our 2021 CR Report for more information). 
Provident Financial plc Annual Report and Financial Statements 2021
59
Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
59
Focus on gender diversity
The PFG I&D strategy that we have in place centres on creating 
and maintaining a fair, diverse and inclusive culture for our 
colleagues and other stakeholders. A key focus of this strategy 
is about achieving a better gender balance in our senior 
management population. Improving female representation at 
senior management and director level is extremely important 
for the long-term sustainability of PFG.
Set out below are some of the actions PFG has put in place 
over the past 12 months to support achieving a better gender 
balance in our senior management: 
Commitment: PFG signed up to the HM Treasury Women in 
Finance Charter, a government initiative to improve gender 
diversity in senior positions within the financial services sector, 
in March 2019. 
Targets: On becoming a Charter signatory, we set ourselves 
a target to have 33% or more female representation in the 
Group’s senior management population by December 2020, 
a target that was not met because of the disruption we 
encountered in 2019, and 40% female representation in the 
Group’s senior management population by December 2024. 
Raising awareness: Through the ‘Be Yourself’ programme we 
have facilitated panel discussions and delivered regular vlogs 
and events to profile events such as International Women’s 
Day and National Inclusion Week. 
Balanced short-lists: Ensuring we have 50/50 gender balance 
short-lists when we recruit for senior leadership roles across 
PFG. We work in partnership with the recruitment agencies we 
use to ensure they are clear on our expectations regarding our 
I&D commitments. 
Strengthening our talent pipeline: Delivering our Next 
Generation Women’s Leadership Programme to high-potential 
women from across PFG to help strengthen the female talent 
pipeline at the senior/middle management level. This supported 
the appointment of Jo Simms as CRO, in our vehicle finance 
business. In 2022, we will build on this Programme and start 
to deliver an inclusive leadership programme to PFG’s wider 
management population to cement equality, diversity, and 
inclusion as a central pillar of their professional lives and PFG’s 
long-term success. 
Colleague health and wellbeing
At PFG, we believe that supporting the mental wellbeing of our 
colleagues is just as important as looking after their physical 
health and safety. We recognise the importance of doing this, 
both in terms of individual welfare and the impact it can have 
on our business. Now more than ever, mental wellbeing is a key 
contributor to our colleagues’ health and safety, their social 
wellbeing and their ability to fulfil their potential at work.
Throughout 2021, our network of Mental Health First Aiders ran 
mental wellbeing awareness campaigns that lined up with 
external activity, giving us an opportunity to highlight specific 
mental health issues and signpost the relevant support 
available to all colleagues. In partnership with the Bank Workers 
Charity, we delivered a series of webinars exploring key topics 
around improving and maintaining mental wellbeing.
All PFG colleagues and their families have access to free 
confidential mental health and wellbeing support, available 
24/7 through our Employee Assistance Programme (EAP). 
EAP features include: 
	
–
a dedicated helpline with calls answered by experienced 
in-house counsellors and legal and financial 
specialists; and 
	
–
a smartphone app and personalised online wellbeing 
content, including videos, webinars, mini health checks 
and health coaching. 

Provident Financial plc Annual Report and Financial Statements 2021
60
Our suppliers
Supply chain responsibility 
In 2021, PFG’s annual procurement spend was £200m. Most 
of the Group’s tier one suppliers are based within the UK. 
These suppliers range in size and scale from small and 
medium‑sized enterprises, to large multinational corporations. 
The highest area of spend for the Group is on professional 
services (consultants, contractors, etc.), postage, credit card 
processing, customer referrals, data centre hosting, credit 
score checking services and consultancy and legal fees. 
Other areas of high spend include software licences and 
support, contractor sourcing and recruitment, and property 
and facilities management.
Environmental, Social and Governance continued
We are committed to engaging with all our suppliers in 
a responsible manner and are opposed to slavery and 
human trafficking in both our direct operations and in the 
indirect operations of the supply chains we have. As such, 
the Group will not knowingly support or do business with any 
organisation involved in slavery or human trafficking. This 
commitment is underpinned by the Group’s Corporate Policy 
on Human Rights and Modern Slavery which endorses the 
United Nation’s Universal Declaration of Human Rights and 
the International Labour Organisation’s (ILO’s) Declaration 
on Fundamental Principles and Rights at Work. The Group 
also acknowledges the United Nation’s Guiding Principles on 
Business and Human Rights as the recognised framework for 
the Group and its divisions to respect human rights in their 
own operations and through their relationships with other key 
stakeholders (e.g. suppliers) and is a signatory to the United 
Nations Global Compact. 
In accordance with the requirements of the Modern Slavery 
Act 2015, our most recent statement on modern slavery and 
human trafficking, dated March 2022, sets out the actions 
that the Group is taking to ensure instances of modern 
slavery or human trafficking are not occurring directly in 
our businesses as well as indirectly in the supply chains 
that we use to procure goods and services. The statement 
also communicates the measures we have taken to 
improve internal understanding and awareness around 
modern slavery and human trafficking and can be found 
at www.providentfinancial.com.
Prompt payment of suppliers
We are committed to the prompt payment of our suppliers, 
and endeavour to pay all invoices within agreed terms and 
in accordance with requirements of the UK Government’s 
Prompt Payment Code. PFG has been a signatory to this Code 
for almost a decade and is committed to paying all suppliers 
within 60 days of receiving an invoice, and paying 95% of 
invoices from small suppliers within 30 days.

Provident Financial plc Annual Report and Financial Statements 2021
61
Strategic report
Provident Financial plc Annual Report and Financial Statements 2021
61
21
20
92%
99%
Group corporate office
21
20
99%
99%
Vehicle finance
21
20
100%
99%
Credit card
Percentage of suppliers paid in 60 days in 2021
Percentage of suppliers paid in 30 days in 2021
21
20
84%
81%
Group corporate office
21
20
98%
96%
Vehicle finance
21
20
100%
94%
Credit card

Provident Financial plc Annual Report and Financial Statements 2021
62
Environmental, Social and Governance continued
Our communities
87+12+1+N
87+12+1+I
Total
£1,369,442
2020: £1,190,332
Cash
  2021: £1,230,677
  2020: £1,035,984
Management costs
  2021: £126,649
  2020: £143,129
Value of employee time
  2021: £12,116
  2020: £11,219
Our 2021 community investment figures
Delivering a positive social impact
Our Purpose of helping to put people on a path to a better 
everyday life underpins our reason for being and the role we 
play in the lives of our customers, it also informs the choices 
we make in our community investment activities. This is why 
we launched the PFG Social Impact Programme in 2019.
Through the knowledge and understanding of our customers, 
and the market we have served since 1880, we have been able 
to develop our approach to community investment which 
focuses on investing in activities and initiatives which seek to 
address some of the key factors which, on their own or acting 
together, can reduce social and/or financial inclusion. These 
factors include lack of literacy or numeracy skills; disabilities 
and/or mental health issues; unemployment or under‑employment; 
low levels of educational attainment; and low, uncertain or 
fluctuating incomes. The three core themes of our Social 
Impact Programme strategy are set out on page 63.
In 2021, we committed a total of £1.4m (2020: £1.2m) to fund a 
range of activities through our Social Impact Programme.
Supporting customer and colleague wellbeing
We continue to support the customer and colleague wellbeing 
agenda through a dedicated workstream of the Group’s Social 
Impact Programme. The focus of this workstream is twofold: 
supporting charities and specialist partners to address issues 
such as money/debt advice, customer vulnerability and 
financial difficulties (details of some of the money/debt advice 
organisations are set out on page 53) and ensuring that all 
our colleagues can access support and tools to help them 
maintain positive mental health and wellbeing (see page 59 
for more information).

Provident Financial plc Annual Report and Financial Statements 2021
63
Strategic report
Through this pillar of our programme, we worked with The 
Money Charity during 2021 to produce a number of videos 
to help engage people of all ages across the UK with 
financial wellbeing and financial education. These videos 
were produced in response to Covid-19 and were designed 
to help people of all ages to develop the skills, knowledge, 
attitudes and behaviours they need to manage their money 
better every day and achieve their financial goals. The 
videos explored the themes of ‘Financial Education for Young 
People’, which followed the charity’s Young People’s team as it 
delivered money management workshops in schools, colleges 
and community organisations throughout the UK. In addition, 
the ‘Financial Wellbeing in the Workplace’ and ‘Financial 
Wellbeing in the Community’ videos show how its work with 
adults brings financial wellbeing workshops and webinars 
to a wide range of commercial and charitable settings.
Supporting our colleagues to get involved 
in our communities
Despite the challenges of the Covid-19-related restrictions we 
have had to deal with throughout 2021, we have continued to 
use our Social Impact Programme to provide our colleagues 
with volunteering and fundraising opportunities. Through our 
Volunteering and Matched Funding Policy, colleagues are able 
to take a full day’s paid leave to volunteer for a community 
organisation or charity of their choosing. We also offer a 
range of Company-led opportunities to colleagues. This is 
an important aspect of the PFG Social Impact Programme 
because it enables colleagues to use their career journeys, 
backgrounds and experiences to inspire children and young 
people and help them on their own journeys, develop their 
own skills, and give something back to the many communities 
we serve across the UK.
Core themes
What we do
We do this by
Why we do this
Customers 
and colleagues 
Invest in activities 
and initiatives that 
seek to address key 
factors which may 
affect customer and 
colleague wellbeing.
	
–
Ensuring colleagues have the 
skills to deal with customers’ 
additional needs. 
	
–
Funding independent 
research into financial 
decision making and 
supporting the delivery of 
financial education, including 
for hard to reach groups. 
	
–
Funding a range of debt 
advice organisations.
	
–
Helping customers and 
colleagues to maintain 
positive mental health 
and wellbeing.
	
–
To ensure our customers and 
colleagues have access to 
appropriate financial services 
and wellbeing support. Where 
they do not, to help them 
recognise and overcome the 
barriers to financial inclusion 
and support their health 
and wellbeing. 
	
–
To ensure help is available 
to those with additional 
needs, for example, those 
in financial difficulty.
Education
Support children, 
young people and 
adults to boost their 
education, skills and 
aspirations, in order to 
participate in society 
and secure a brighter 
financial future.
	
–
Providing support for 
programmes to boost the 
literacy and numeracy of 
children, young people 
and adults. 
	
–
Offering young people 
and adults insights into the 
world of work and the skills 
that will help them secure 
opportunities, including 
employment.
	
–
The right skill set is essential 
for social inclusion. Those 
who live in disadvantaged 
communities can lack 
confidence, as well as 
awareness of where and how 
they might acquire skills or 
boost those they have. 
	
–
Developing skills promotes 
personal confidence, 
aspirations and the potential 
to participate in society.
Community
Support community 
projects in areas 
where people are 
more likely to face 
social and financial 
exclusion.
	
–
Providing grants to grass 
roots organisations and 
charities through community 
foundations which will 
support local people in 
improving aspects of their life.
	
–
To help people overcome 
personal difficulties that 
might be preventing them 
from feeling socially or 
financially included in the 
communities in which they 
live and work.

Provident Financial plc Annual Report and Financial Statements 2021
64
The Purpose of our business is to help put 
people on the path to a better everyday life. 
One of the ways we do this is through our 
education programme. We support children, 
young people, and adults from disadvantaged 
areas in their learning as well as providing 
them with insights into the world of work. It’s all 
about raising aspirations and giving them a 
future in which they’re included in society. It’s 
also a great way for colleagues to develop 
their own skills.
Cathy Prior
PFG Social Impact Manager (Education) 
Hearing from the Headmaster 
about how much the project means 
to the children gave context to what 
we were doing and why, and made 
us want to do a really great job to 
finish off the play areas that they 
had so brilliantly started. I feel very 
proud of what we achieved 
together as a team.
Amber Bibi
PFG Company Secretarial Assistant
Community team challenge in Bradford
In November 2021, a number of colleagues in the PFG 
corporate office braved the elements to deliver a team 
challenge with The Venturists, a project at The Academy at 
St James primary school in Allerton, Bradford. The Venturists 
is a unique project designed for primary schools, in particular 
for 9 to 11 year olds, which gives them the opportunity to 
understand and explore issues in their community and what 
they might do to help to resolve them. Many of the pupils 
at the school face challenges at home, often related to 
different forms of disadvantage, and may therefore be more 
likely to disengage from their education. The Venturists is an 
innovative project which gets them interested and involved 
in their own communities, whilst also helping their personal 
development, confidence and resilience. As part of the 
challenge, the PFG team helped to build an upcycled play 
area and new wildlife garden.
Building children’s aspirations
During the year, colleagues from across PFG have supported 
children and young people to develop their literacy skills and 
prepare them for the world of work through a programme we 
have established with the Ahead Partnership. 
This has seen them volunteer to take part in:
	
–
Careers panels: Colleague volunteers shared their career 
journeys, the roles they do and what it is like to work for an 
organisation like ours. 
	
–
Mock interview sessions: Colleague volunteers helped 
students practice speaking about themselves and their 
strengths before they leave school to move to a real-life 
work situation. 
	
–
Work insight days: Colleague volunteers hosted virtual work 
insight days where students learned about delivering excellent 
customer service, and renting and buying commercial 
property and even pitched ideas to our Digital Dragons’ Den. 
	
–
Reading partnerships: Colleague volunteers helped younger 
children to practise reading to improve their literacy skills, 
develop a love of stories and feel confident about their 
own ability.
Environmental, Social and Governance continued
Our communities continued

Provident Financial plc Annual Report and Financial Statements 2021
65
Strategic report
Delivering positive social impacts in our communities
PFG has well-established Social Impact Funds with 
Community Foundation Wales and Foundation Scotland, 
as well as with the Community Foundations for Hampshire 
and Isle of Wight, Kent, Leeds and London. These community 
foundation partnerships have been established in areas 
of the country where our main business premises, and 
therefore colleagues, are based in Bradford, Chatham, 
London and Petersfield, and in parts of the UK where we have 
traditionally had high numbers of customers. The funds we 
have with our community foundation partners are referred 
to as ‘immediate grant-making’ funds where the full value 
we donate to them on an annual basis is immediately made 
available for grant making. The criteria for the funds we have 
established focus on:
	
–
improving people’s personal finance capabilities 
(debt and financial advice/education); 
	
–
improving physical and/or mental health;
	
–
providing support which enhances, creates and sustains 
positive family relationships;
	
–
addressing issues of low educational attainment 
and improving learning outcomes; and 
	
–
providing people with opportunities to reduce inequality, 
exclusion and disadvantage, including projects which 
increase access to employment.
Grant panels which are made up of colleagues from across 
PFG and facilitated by representatives from the community 
foundations with which we have funds play a key role in 
reviewing the grant applications. They meet throughout the 
course of the year to agree which of them will be awarded a 
grant. In 2021, these funds disbursed grants totalling almost 
£307,000 to 51 small community organisations. Details of the 
organisations our grants supported during 2021 are set out 
on page 66.
These kinds of panels are really unique 
because PFG colleagues are involved 
in the decision-making process too. It’s 
wonderful that colleagues can bring their 
own diverse personal experiences and 
input to the panel, which encourages 
healthy discussions.
Bruce Topham
Grants Manager, Kent Community Foundation
I feel honoured to have taken part in 
the grant panel. We assessed many 
applications, and it was inspiring to see the 
amazing work so many charities do, and 
the outreach they have in our community. 
Knowing I work for a company that helps 
our communities is one of the many 
reasons I’m proud to work for PFG.
Lara Hoban
Compliance Officer, Moneybarn
Boosting the education, skills and aspirations 
of children and young people
We believe that by supporting the education agenda we 
can help to put the people who live and work in the many 
communities we serve across the UK on a path to a better 
everyday life. Through the PFG Social Impact Programme, we 
have developed an education programme to help children, 
young people and adults to acquire or boost their skills and 
aspirations in order to participate in society and progress in 
education, the workplace or the communities they live in.
By supporting bespoke and targeted initiatives delivered 
by expert partners, our education programme takes a 
wide‑ranging approach to education and skills acquisition. 
We support both literacy and numeracy interventions, as well 
as opportunities to gain insights into the world of work and 
acquire crucial life skills that contribute to social mobility. We 
also recognise that it is important for support to be delivered 
in different ways and in different locations, such as schools, 
workplaces and community settings, in order to better match 
the needs of those who would benefit most from participation.
The solutions we support under this workstream are delivered 
by eight key partners: National Numeracy, The Money Charity, 
the National Literacy Trust, Social Mobility Business Partnership 
and Outward Bound Trust operating on a nationwide basis 
and Leading Children, the Ahead Partnership and School-Home 
Support operating locally in Bradford and Chatham, where 
we have some of our main offices.
Becoming a Numeracy Champion programme: 
Maths mindset and money 
In addition to again being lead supporter of National 
Numeracy Day on 19 May 2021, one of the areas where we 
have provided support to National Numeracy has been in 
relation to the development and roll-out of new Family Maths 
resources. This enhanced National Numeracy’s Supporting 
Children’s Numeracy work, which has been more important 
than ever due to the impact of school closures on children’s 
education. The new resources are curriculum-linked maths 
activities for children to complete with their families or other 
adults who support them. They explore financial capability 
and growth mindset in open-ended activities for ages 4 to 16, 
with information sheets provided for adults about developing 
their own and children’s confidence with numbers.
Organisations given the resources to use within their 
community settings include past and current PFG partners 
Sedbergh Community Centre, Scholemoor Beacon, School‑Home 
Support, One in a Million, and Christians Against Poverty. The 
resources are also now part of the popular Family Maths Toolkit, 
an integral part of National Numeracy’s Parental Engagement 
Programme, which equips the adults involved in children’s 
care to support the building of positive attitudes and skills. 
In 2021, around 11,000 children, families and teachers from 
19 schools in areas of need in the West Midlands, London 
and Ayrshire have been supported through this programme 
and offered those resources. 

Provident Financial plc Annual Report and Financial Statements 2021
66
Environmental, Social and Governance continued
Projects supported through our PFG Social Impact Programme funds
Our communities continued
To read more detail on the projects that we support, 
view our Corporate Responsibility Report at:  
www.providentfinancial.com/sustainability/
corporate-responsibility-report-2021
Foundation Scotland
 
London Community Foundation
 
	
–
I Am Me Scotland
	
–
Rise Against Abuse
	
–
Home-Start Renfrewshire & Inverclyde
	
–
Greenock Glenpark Harriers
	
–
Magic Torch Comics
	
–
Man On! Inverclyde
	
–
Autus
	
–
Dadihiye Somali Development Organisation
	
–
Havelock Family Centre
	
–
Kurdish and Middle Eastern Women’s Organisation
	
–
Lewisham Multilingual Advice Service
	
–
Ripe Enterprises
	
–
The Women’s Centre Sutton
	
–
Youth Legal Resource Centre


Leeds Community Foundation
 
Hampshire and IOW Community Foundation
 
	
–
Bradford Community Broadcasting
	
–
Flourished Minds
	
–
Impact Hub Bradford
	
–
Keighley Association for Women & Children’s Centre
	
–
Leeds Gypsy and Traveller Exchange
	
–
Meridian Centre
	
–
Participate Projects
	
–
Café West Healthy Living Centre
	
–
Hollings Youth Association CIC
	
–
Mary Magdalene CIC
	
–
The Valley Project
	
–
Frontline Petersfield
	
–
Home-Start Butser
	
–
Wet Wheels
	
–
Gosport & Fareham MS Society
	
–
Making Space
	
–
Interim
	
–
Moving On
	
–
Y Services
	
–
Marvels & Meltdowns
	
–
Love Outdoors
	
–
Disabled Sailors Association


Kent Community Foundation
 
Community Foundation Wales
 
	
–
Cornerstone City Church
	
–
Gillingham Baptist Church
	
–
Great Leaps Adventure CIC
	
–
Kent Savers Credit Union
	
–
Maidstone Mediation
	
–
Medway Education Business Partnership
	
–
Medway Puzzles
	
–
Medway Watersports Trust
	
–
Refocus
	
–
Walderslade Together CIC
	
–
Bethel Trust Port Talbot
	
–
Horn Development Association - ‘Go Girls’
	
–
Llanelli LGBTQ+
	
–
St Paul’s Family Centre
	
–
Swansea Music Art Digital



Provident Financial plc Annual Report and Financial Statements 2021
67
Strategic report
Delivering a positive social impact in the future
Given the changes that have taken place at PFG during 2021, 
we took the view that it was appropriate for us to review and 
update our approach to community investment. This was 
done to help us to ensure that it is better aligned with our 
Purpose but also that it supports our focus on becoming a 
broader banking group which provides credit to underserved 
customers in the mid-cost markets. 
We also believe that we have a duty to add a ‘legacy’ 
component to our approach so that PFG can continue to 
provide some of the local communities we have served for 
over 140 years with meaningful, ongoing financial support 
to help put them on a path to a better everyday life and 
tackle the social exclusion issues that disproportionately 
impact some of the people that live, work and study 
in these communities.
In 2022, we will therefore replace the PFG Social Impact 
Programme with a new PFG Foundation. By structuring our 
approach under a Foundation model, we will be able to 
coordinate our community investment activities under one 
banner, establish signature programmes which are targeted 
specifically at supporting children and young people, and 
allocate sufficient time, capability and investment. 
Under this new model, we will develop signature programmes 
which focus on: 
1
  Supporting educational partners and grass roots charities 
and community organisations in the communities where 
our main offices are based, and where our customers live 
and work, to help address a range of social and financial 
exclusion issues facing children and young people. This 
will involve us continuing to support our UK‑wide partnerships 
with National Numeracy, the National Literacy Trust, the 
Outward Bound Trust and Social Mobility Business Partnership 
which deliver benefits to stakeholders and have become 
more aligned with our business objectives. It also includes 
maintaining the funds we have with our community 
foundation partners in the areas of the country where 
our main business premises, and therefore colleagues, 
are based.
2   Establishing a new flagship initiative which will deliver a 
programme to further inspire and support children and 
young people to access education, and boost their skills 
and aspirations. 
3   Providing repayable finance to voluntary, charity and 
social enterprise sector organisations which deliver products 
and services to address a range of issues which benefit 
children and young people.
Kurdish and Middle Eastern Women’s 
Organisation (KMEWO)
KMEWO has been providing specialist support 
services for Kurdish, Middle Eastern and North 
African women for over 21 years. It provides 
specialist violence against women and girls 
(VAWG) services and crisis intervention to some 
of the most vulnerable minoritised women 
who are survivors of domestic violence and 
harmful practices, forced marriage and ‘honour’ 
based abuse. Its approach is a combination of 
individual and group holistic activities designed 
to help survivors of VAWG through recovery.
Our funding is enabling KMEWO to provide digital skills 
training, English for Speakers of Other Languages (ESOL) 
support and employment coaching to 15 marginalised 
ethnic minority women over six months in North London, 
through its ‘Breaking Digital and Personal Barriers to 
Employment’ project. The project works with women 
to break down the barriers they face in achieving their 
personal goals including poor digital skills, childcare, 
caring responsibilities, language, self-esteem, self-worth, 
low confidence and lack of support. 
Workshops and training include one-to-one advice and 
guidance sessions to identify barriers; digital skills learning 
(how to keep safe online, emails, setting up, accessing 
and installing apps, virtual meetings, using social media 
and skills to create documents); ESOL for employability; 
coaching and career-building workshops to prepare 
women for volunteering or employment opportunities; 
and personalised one-to-one employment support 
including online job searching and CV creation. 
PFG’s funding will cover the core costs of an Employability 
Support Worker for six months to coordinate the project 
and work individually with each woman to support goal 
setting and access to support, advice and counselling. 
It will also be used for tutor costs for digital skills, ESOL 
and employability workshops.

Provident Financial plc Annual Report and Financial Statements 2021
68
Our environment
Protecting the environment and taking action 
on climate change
We recognise that the long-term success of our business 
depends on the resilience of our operations, supply chains, 
and the communities where our customers and colleagues 
live and work. This means that it is essential that we minimise 
our environmental impacts and work with others to take 
action on the globally important issue of climate change 
which means embracing the Paris Agreement and keeping 
global warming to 1.5°C above the temperature set before 
the beginning of the Industrial Revolution. The future of PFG 
depends on this. 
Managing our impact on the environment 
We continue to actively work to reduce our environmental 
impacts through the environmental management system 
(EMS) we have in place at our Bradford head office, Vanquis 
Bank’s business premises in London and Chatham, and 
Moneybarn’s offices in Petersfield. Our EMS helps us to identify, 
assess and reduce key environmental risks and impacts; set 
and deliver against environmental targets; and ensure our 
legal compliance. Our EMS is independently audited each year 
against the requirements of the international management 
standard ISO 14001:2015. Following the audit that was carried 
out in 2021, all our business premises continue to be certified 
to ISO 14001:2015, which means that all PFG’s main premises 
are accredited to an internationally recognised environmental 
management standard.
Managing climate change-related risk
Our TCFD update: PFG’s climate-related risk disclosure
To deliver on our stated net-zero carbon emissions ambition 
by 2040 (which relates to the scope 1, 2 and 3 emissions that 
arise from PFG’s operations) and achieve the goal of the 2015 
Paris Agreement to hold the increase in the global average 
temperature to well below 2°C above pre-industrial levels, and 
ideally to 1.5°C, we recognise the importance of understanding 
and reporting the actual and potential impacts of climate 
change-related risks and opportunities on PFG. This requires 
PFG to report in line with the recommendations of the TCFD. 
PFG has reported against the TCFD recommendations. As 
such, PFG complies with the FCA’s Listing Rule 9.8.6R(8) and has 
Environmental, Social and Governance continued
published a disclosure that is consistent with the 2017 TCFD 
recommendations and recommended disclosures. We will 
ensure that the future disclosures we publish in line with the 
TCFD recommendations annually consider relevant TCFD 
guidance and materials and evolving best practice.
Set out below is an update on the work undertaken by PFG 
during 2021 in meeting the recommendations of the TCFD. 
TCFD is built around four overarching pillars: governance, risk 
management, strategy, and metrics and targets, which in 
turn include 11 recommendations to support the development 
of meaningful climate-related financial disclosures. Taken 
together, these provide a consistent framework for companies 
to report on their exposure to material climate-related 
risks and opportunities, and a means to communicate 
decision-useful information to investors, regulators 
and other stakeholders.
Context
PFG is a FTSE 250 company listed on the London Stock Exchange. 
With approximately 2,500 UK-based colleagues, the business 
serves 1.6 million people through the provision of credit cards, 
vehicle finance and personal loans. The approach taken by 
PFG to determine its exposure to material climate-related risks 
and opportunities is from the perspective of a listed company 
whose business model is affected by climate-related risks and 
opportunities and whose operational activities can have both 
direct and indirect impacts on climate change.
Recommendation 1 
Governance: Disclose the organisation’s governance 
around climate-related risks and opportunities
1.a The Board’s oversight of climate-related risks 
and opportunities: 
The Provident Financial plc Board takes overall accountability 
for the delivery of PFG’s strategy and reviews the Group’s 
sustainability performance, including matters which relate 
to the climate change agenda. The Board’s CCE Committee 
supports the Board in providing oversight of the Group’s 
approach to managing and reporting its impact on the 
environment, which includes impacts related to climate 
change. The CCE Committee provides an update to the 
Board on climate-related matters annually. The Board’s Audit 
Committee also reviews PFG’s TCFD disclosures.
PFG’s CEO, with support from the Executive Committee, provides 
management oversight of the progress being made by the 
Group in managing its strategic ESG objectives, including those 
that relate to climate change. This includes reviewing and 
updating associated risk management policies, and setting 
and monitoring climate-related performance objectives. 
1.b. Management’s role in assessing and managing 
climate‑related risks and opportunities: 
Ongoing management of the climate risk agenda, is provided 
by PFG’s Climate Risk Committee (CRC) which was established 
in April 2021. This senior management committee, which is 
chaired by PFG’s Chief Risk Officer, consists of representatives 
from a range of business lines and function teams across the 
Group including Risk, Finance, Operations, Compliance and 
Sustainability to provide oversight and drive implementation 
of the TCFD recommendations and the Group’s wider climate 
risk strategy. The Committee reports to senior management 
on PFG’s response to the issue of climate change biannually. 
These reports cover PFG’s approach to climate-related 
risks and opportunities within the business, and ensure the 
Group’s public commitments on the TCFD recommendations 
are upheld.

Provident Financial plc Annual Report and Financial Statements 2021
69
Strategic report
Key climate-related risks
Risk
Description
Potential 
financial impact
Time horizon
Transition
The imposition of new climate-related regulations, 
policies and taxes could add to PFG’s operational and 
compliance costs. They could also discourage PFG’s 
customers from accessing its products and services 
through their impact on levels of disposable income. 
Finally, failure by PFG to respond to changing consumer 
preferences could reduce demand for products 
and services.
Increased 
expenses 
or reduced 
revenues
Short and 
long term 
Physical
Adverse climate-related events (e.g. floods, droughts, 
storms, etc.) could impact PFG’s operations as well 
as key stakeholders such as customers, colleagues 
and suppliers.
Increased 
expenses
Long term
Reputational
Failure to respond to legislative requirements and 
the needs of stakeholders could lead to regulatory 
or financial censure and/or reduced customer loyalty 
and shareholder divestment.
Reduced 
revenues
Short and 
long term
Key climate-related opportunities
Opportunity
Description
Potential 
financial impact
Time horizon
Resource 
efficiency
Through its sustainability strategy, PFG seeks to operate 
its business in way that has minimal impacts on the 
environment and improves operational efficiencies. 
This provides PFG with opportunities to implement 
initiatives and programmes that support the Group’s 
journey to net zero (e.g. by using 100% renewable 
energy and reducing waste and greenhouse 
gas emissions).
Reduced 
expenses 
Short and 
long term
New products 
and services
There will be increased demand amongst consumers 
for financial products and services that align with 
their climate‑related needs (e.g. that support 
energy efficiency). This could present PFG with 
revenue‑generating opportunities.
Increased 
revenues
Short and 
long term 
The CRC is supported by a newly established Climate Risk Working Group (CRWG). The CRWG assists the CRC in the process of 
analysing the risks and opportunities that climate change presents to PFG’s operations and stakeholders. The analytical work 
that the CRWG undertakes assists the CRC to provide guidance and direction for the assessment and management of climate 
change-related risks and opportunities, and supports the Group’s ongoing compliance in meeting the recommendations 
of the TCFD.
The remuneration of the executive directors is partly linked to our progress in building a more sustainable future and is aligned 
with a number of environmental, social and governance (ESG) objectives. More information on these objectives is set out in the 
Directors’ Remuneration Report on pages 177 to 191.

Provident Financial plc Annual Report and Financial Statements 2021
70
Environmental, Social and Governance continued
Protecting the environment and taking action 
on climate change continued
Managing climate change-related risk continued
Recommendation 2 
Strategy: Disclose the actual and potential impacts 
of climate-related risks and opportunities on the 
organisation’s businesses, strategy, and financial 
planning, where such information is material
Our strategy to understand the potential for future climate 
change to impact PFG, involves undertaking a scenario analysis 
which is a forward-looking projection of risk outcomes that 
focuses on: identifying physical and transition risk scenarios; 
linking the impacts of the scenarios to financial risks; 
assessing any sensitivities to those risks; and extrapolating 
the impacts of those sensitivities to calculate an aggregate 
measure of exposure and potential losses. In the first instance, 
our approach to doing this has involved undertaking a 
forward‑looking, qualitative scenario analysis which will 
allow us to explore relationships and trends in the absence 
of reliable numerical data. It is recognised that, by using this 
approach, qualitative scenario narratives have been used 
to help PFG to explore the potential range of climate change 
implications for the Group. Over the course of 2022, our 
scenario analysis methodology will evolve to use quantitative 
information to enhance our assessment of the potential 
financial impacts of climate change on PFG, and to improve 
future TCFD reports.
Following consultation with the PFG CRC, three climate-related 
risks and two opportunities for the short term (1-5 years) and 
the long term (5-10 years) have been identified as being most 
material to the Group (these are set out on page 69).
2.a. The climate-related risks and opportunities the 
organisation has identified over the short, medium, 
and long term.
2.b. The impact of climate-related risks and opportunities 
on the organisation’s businesses, strategy, and 
financial planning.
2.c. The resilience of the organisation’s strategy, taking into 
consideration different climate-related scenarios, including 
a 2°C or lower scenario:
The TCFD recommends that organisations use different 
climate-related scenarios, including a 2°C or lower scenario. 
As we acknowledge the overwhelming scientific evidence of 
the UN Intergovernmental Panel on Climate Change (IPCC) 
experts and agree with the need to keep the temperature 
increase below 2°C, we have therefore adopted the following 
two scenarios in line with this recommendation. The sources 
for these scenarios are the Fifth Assessment Report of the IPCC 
and International Energy Agency (IEA):
Scenario 1 – Alignment (transition risks, major; physical 
risks, minor): There is strong international alignment to limit 
the global temperature increase to below 1.5°C in an orderly 
manner. This sees strict product and regulatory standards, 
high carbon pricing and strategic investment in low-carbon 
technologies, and consumers who are, by and large, on board.
Scenario 2 – Fragmentation (transition risks, minor; physical 
risks, major): Progress towards a low-carbon economy is 
fragmented and inconsistent, leading to a global temperature 
increase of between 2°C and 4°C. It is assumed that physical 
risks will increase, with an intensification of natural disasters 
associated with, for example, rising sea levels and more 
frequent abnormal weather events.
During 2021, our qualitative scenario analysis work has focused 
on the potential for climate-related transition risks to impact 
our operations and customers, specifically how increases 
in the price of wholesale gas, an accepted transition fuel 
which is already subject to the Climate Change Levy in the 
case of business energy use and other environmental and 
social taxes in the case of domestic energy use, could impact 
PFG’s operating costs and the income and expenditure of 
our customers. The analysis also acknowledges that the 
introduction in the UK of a ban on the sale of new petrol and 
diesel cars and vans by 2030, with all new vehicles required to 
be 100% zero emissions from 2035, as a material consideration 
for the Group. However, it is recognised that the list price of 
the majority of used electric vehicles is currently a barrier to 
ownership for many middle and lower income consumers. We 
will therefore continue to develop further insight into the used 
electric vehicle market. Finally, our analysis has also focused 
on determining whether PFG’s operations are exposed to 
any material climate-related physical risks. Our qualitative 
scenario analysis work has fed into Vanquis Bank’s Internal 
Capital Adequacy Assessment Process (ICAAP).
Scenario analysis summary results
Scenario 1
PFG’s exposure to climate-related transition risks under this 
scenario is considered to be primarily indirect, with such risk 
principally having the potential to affect future revenues and 
expenses (as opposed to assets and liabilities). For example, 
forecasted energy price rises are recognised as being a 
material issue for customers in this context. As such, our 
businesses will continue to review, and where appropriate 
adjust, their affordability assessments to ensure that these 
increases are taken into account. 
In terms of PFG’s exposure to physical risks, although it is 
accepted that extreme weather events will increase in 
number and severity compared to the present, they are 
unlikely to be as severe as those expected under Scenario 2. 
Also, the direct financial impacts associated with these events 
are considered to be minimal for PFG because its four main 
offices are leased, and insurance is in place to help mitigate 
the impacts of such physical risks. Furthermore, PFG 
Our environment continued

Provident Financial plc Annual Report and Financial Statements 2021
71
Strategic report
maintains and tests business continuity plans to ensure the 
continuity of its operations in a range of situations, including 
those where an extreme weather event occurs, and having 
successfully operated throughout the Covid-19 pandemic, 
the business has shown that it can work productively and 
effectively remotely.
In the long term, we would expect that a transition scenario, 
where there is strong international alignment to limit the global 
temperature to below a 1.5°C increase in an orderly manner, 
will result in better outcomes for PFG and its customers than 
in scenarios which involve physical risks. This is because the 
severity of the physical climate-related risks will be reduced, 
resulting in more stable economic conditions in the long term. 
In the meantime, PFG will continue to manage the transition 
risks that are short and medium term by continuing to deliver 
its business strategy in line with its stated ambition and other 
environmental commitments.
Scenario 2
It is assumed that government policy and regulations 
will not be tightened as much as under Scenario 1, and 
therefore the impacts of responding to transition risks will be 
comparatively lower. 
It is also expected that physical risks will increase, and the 
damage caused by extreme weather events and other natural 
disasters will be more severe than under Scenario 1. However, 
as described above, it is considered that, for PFG, the direct 
financial impacts associated with such events would be 
minimal. This is because PFG’s four main offices are leased, 
insurance is in place to help mitigate the impacts of such 
physical risks and business continuity plans are maintained 
and tested to ensure the continuity of PFG’s operations in a 
range of situations, including those where an extreme weather 
events occurs. If climate change progresses and extreme 
weather events and natural disasters occur on an increasing 
scale this could have a negative influence on the UK economy 
which, in turn, has potential to impact consumers. These 
impacts will continue to be monitored to determine the 
potential for them to cause PFG customers to, for example, 
lose income. 
In preparing the Group’s financial statements (see pages 192 
to 275), we have considered the impact of the results of our 
qualitative scenario analysis and climate-related risks on 
our financial performance, and while the effects of climate 
change represent a source of uncertainty, there has not been 
a material impact on our financial judgements and estimates 
due to the physical and transition climate-related risks in the 
short to medium term. We are committed to understanding 
and assessing the risks associated with climate change and 
the impact on PFG’s financial results and will continue to update 
our approach to scenario analysis as more business‑related, 
economic and climate data becomes available. 
Recommendation 3
Risk management: Disclose how the organisation 
identifies, assesses, and manages climate-related risks
3.a. The organisation’s processes for identifying and 
assessing climate-related risks:
Climate change has been designated as a principal risk 
within the Group’s Risk Management Framework. This is 
because PFG is committed to minimising its environmental 
impacts, along with determining the short, medium and 
long-term risks that climate change poses to the business, 
its customers and stakeholders as part of the Group’s wider 
ESG strategy. The Group has also adopted a ‘risk cautious’ 
appetite for exposure to climate risk and is committed to 
setting and working towards science-based targets in line 
with our other obligations to combat climate change which 
will be submitted to the Science Based Targets initiative for 
approval. In 2021, we introduced a Group Climate Principal Risk 
Policy which sets out clear expectations regarding how we will 
understand, review, and address our exposure to climate risks, 
meet our commitments on climate targets and report in line 
with relevant government legislation and recommendations, 
and seek new opportunities arising from climate change. 
3.b. The organisation’s processes for managing 
climate‑related risks:
As with all principal risks, the PFG Risk Management Framework 
sets out the high-level control principles that are in place and 
those responsible for managing both the overall risk and the 
relevant mitigating controls (go to pages 87 and 99 for more 
information). All risks are monitored and reviewed throughout 
the course of the year to identify changes that could impact 
the risk profile. Day-to-day management responsibility of 
climate-related risks is dispersed across PFG depending 
on the nature and likely impact of the risk. For example, 
the memberships of both the CRC and CRWG described 
above include representatives from a range of functions (for 
example, from PFG’s Finance, Risk, Procurement and Building 
Management teams) which enables any material climate-
related risks to be identified, assessed and managed. 
3.c. Processes for identifying, assessing, and managing 
climate-related risks are integrated into the organisation’s 
overall risk management:
PFG will stress test the risks and their impact across the Group 
once metrics are identified and approved by the CRC. 

Provident Financial plc Annual Report and Financial Statements 2021
72
Environmental, Social and Governance continued
Our environment continued
Protecting the environment and taking action 
on climate change continued
Managing climate change-related risk continued
Recommendation 4
Metrics and targets: Disclose the metrics and targets 
used to assess and manage relevant climate-related 
risks and opportunities where such information 
is material
4.a. The metrics used by the organisation to assess 
climate‑related risks and opportunities in line with its 
strategy and risk management process:
PFG has set an overarching target to achieve net-zero carbon 
dioxide emissions by 2040 (which relates to the scope 1, 2 and 
3 emissions that arise from PFG’s operations). To support this 
long-term target, we will set a science-based target and other 
related interim targets by September 2023 that will enable 
us to transition to net zero. This target will be submitted to 
the Science Based Targets initiative for approval. To support 
our commitment to do this, we have signed up to the UN’s 
Business Ambition for 1.5°C pledge. 
4.b. Scope 1, scope 2 and, if appropriate, scope 3 greenhouse 
gas (GHG) emissions and the related risks:
PFG has measured and reported its GHG emissions since 
2007 and currently reports this information in accordance 
with the UK Government’s Streamlined Energy and Carbon 
Reporting (SECR) policy that has been implemented through 
the Companies (Directors’ Report) and Limited Liability 
Partnership (Energy and Carbon Report) Regulations 2018. 
Details of our scope 1 and 2 GHG emissions in tonnes of carbon 
dioxide equivalent (CO2e), along with a relevant intensity 
ratio (i.e. kilograms of CO2e per customer) and information 
on underlying energy use for 2021, are set out opposite. Our 
2021 disclosure covers the GHG emissions and energy use 
for the Group and its operating divisions – Vanquis Bank, 
Moneybarn and the Consumer Credit Division (see page 73 for 
more information). In addition, we report scope 3 emissions 
which relate to business travel by colleagues, operational 
waste and water use and the production, transportation 
and distribution of fuels used by the transport and utilities 
providers that the Group uses. In 2021, we reviewed how 
we can capture the other scope 3 emissions that occur in 
our value chain and have, for the first time, calculated and 
reported the scope 3 category associated with purchased 
goods and services. The capture and reporting of additional 
scope 3 categories will be explored where data and 
methodologies permit. PFG’s GHG emissions data has been 
subject to a limited assurance by Corporate Citizenship 
in accordance with the ISAE 3000 Assurance Standard. 
Corporate Citizenship’s full assurance statement is available 
on PFG’s corporate website at www.providentfinancial.com.
We continue to offset some of the direct and indirect GHG 
emissions that make up PFG’s operational carbon footprint. 
We do this by financing sustainable development projects 
which help to mitigate the effects our operations have on the 
climate. This year we offset 10,000 tonnes of carbon through 
the purchase of carbon offset certificates in two wind power 
projects; one in Thailand and one in Vietnam (see page 73 
for more information). Both carbon offset projects are 
accredited to the ‘Gold Standard to Global Goals’ scheme. 
4.c. The targets used by the organisation to manage 
climate-related risks and opportunities and performance 
against targets:
CDP, the largest climate change focused data collection 
and assessment programme which, each year, requests 
information from companies on GHG emissions, energy use 
and the risks and opportunities from climate change, notified 
PFG in December 2021 that it had been given a B- score (up 
from a D score in 2020). This reflects the work carried out by 
PFG during 2021 to meet the recommendations of the TCFD.
Relevant metrics include consumption of water and energy, 
and waste management. GHG emissions are calculated in line 
with the GHG Protocol.
Our environmental performance
Further details on our approach to managing our environmental 
performance are set out on pages 18 and 19 of our 2021 
Corporate Responsibility Report at www.providentfinancial.com. 
Our carbon footprint (tonnes of CO2e)
Our business activities have an impact on the environment, 
whether this occurs directly as a result of the energy that is used 
by our offices and by our people when they travel, or indirectly 
through the activities in our supply chains. We are committed to 
minimising our environmental impacts, in particular to reducing 
the GHG emissions associated with our business activities, 
thereby lessening our contribution to climate change.
This year, we are reporting an increase in our carbon footprint 
compared to last year as we have increased the breadth of 
our scope 3 GHG emissions reporting. This has seen us include 
new elements to measure our carbon footprint as we commit 
to reporting in line with the Science-Based Targets initiative by 
2023. With regards to our scope 3 emissions, we have included 
the emissions from Category 1 ‘Purchased Goods and Services’, 
which also covers the emissions from Category 2 ‘Capital Goods’ 
and Category 4 ‘Upstream Transportation and Distribution’. We 
have also included emissions from hotel stays and paper usage 
under the emissions resulting from Category 6 ‘Business Travel’ 
and Category 1 ‘Purchased Goods and Services’. 

Provident Financial plc Annual Report and Financial Statements 2021
73
Strategic report
2021
2020
Scope 1 (tonnes CO2e)
 Gas use†
200
230
 Diesel and petrol†
111
178
Scope 2 (tonnes CO2e)*
 Electricity use (market-based emissions)
125
Not measured
 Electricity use (location-based emissions)
928
1,113
Scope 3 (tonnes CO2e)
 Scope 1 and 2 associated ‘well-to-tank’ emissions†‡
409
327
 Scope 3 associated ‘well-to-tank’ emissions‡
74
475
 Business travel
269
2,271
 Purchased goods and services**
17,579
—
 Waste collection and management
15
102
 Water
4
24
 Downstream leased assets***
0
Not measured
Total energy consumed (kilowatt hours)****
5,460,285
10,768,000
Scope 1 and 2 (and associated scope 3) emissions 
intensity ratio (kg of CO2e/per customer)
1.02
0.88
†	
Mandatorily reported emissions to meet the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013.
†‡ 	 Our emissions are reported in accordance with WRI/WBCSD Greenhouse Gas (GHG) Protocol. We use a financial control approach to account for our GHG 
emissions and use emission conversion factors from Defra/DECC’s GHG Conversion Factors for Company Reporting 2021. Our GHG emissions are calculated 
using energy use data accessed via meters and energy suppliers, and from records of fuel use, business travel bookings and waste management data. 
Where challenges have occurred in obtaining data, estimates have been used and assured by our assurance provider. All GHG relates to UK only emissions.
‡	
GHG emissions associated with the production, transportation and distribution of fuels used by transport and utilities providers.
*	
When calculating electricity emissions, we have applied both market and location-based methods. Where electricity suppliers can provide us with the 
relevant conversion factor, we implemented the market-based method; otherwise, we used the location-based method. We also calculated the average 
electricity and gas consumption in December 2021 for one of the Vanquis Bank offices as the invoices for that period are still outstanding at the time of reporting.
**	 When calculating the suppliers’ carbon emissions using the spend-based method, we used the US EEIO factors. Although these factors are calculated based 
on the US economy, they are more recent (from 2018) and detailed than the UK ones which we find more accurate and transparent to our reporting. The exchange 
rate at the time of calculation is £1 = $1.36 (18 January 2022); these calculations are conducted based on the assumption that suppliers have no climate-
related strategy. In 2022, we aim to improve our methodology and plan to communicate directly with suppliers to implement the suppliers-specific method. 
***	We used the market-based method to calculate the electricity emissions related to an operating lease that PFG runs.
****All energy consumed relates to the UK only.
1+0.5+4.5+2+1+1.4+87+1+1+D
Scope 1: 311 
(2020: 408)
Scope 2: 928 
(2020: 1,113)
Scope 3: 18,350 
(2020: 3,199)
Total 
19,589
(2020: 4,720)
Offsetting our GHG emissions
We continue to offset our direct operational carbon footprint. 
We do this by financing renewable energy projects around the 
world which help to mitigate the effects our operations have on 
climate change. During 2022, we offset 10,000 tonnes of CO2e, 
which accounted for over half of the Group’s 2021 carbon footprint. 
These emissions were offset through the purchase of carbon 
offset certificates in two projects. We reduced 9,800 tonnes of CO2e 
through producing electricity from wind power in Northeast 
Thailand, and 200 tonnes of CO2e in a wind power generation 
project in Bac Lieu Province, Vietnam.
In addition to producing electricity from renewable sources, 
these two projects also deliver a range of additional positive 
environmental and social impacts, including: 
	
–
These two projects will generate a combined of 820,000 
MWh of renewable electricity every year and feed it into 
Thailand and Vietnam’s national grids, helping to bridge 
the gap between supply and demand that currently exists. 
	
–
By replacing electricity generated from fossil fuel fired 
power plants with renewable electricity generated 
using wind power, these wind farms will prevent around 
250,000 tonnes of CO2 and 143,000 tonnes of CO2 from 
being emitted into the atmosphere every year in Thailand 
and Vietnam, respectively. 
	
–
These projects provide around 180 jobs to local people 
who operate the wind power plants, as well as providing 
local support, development and activities annually, 
including community festivals, educational projects, 
and sports days.

Provident Financial plc Annual Report and Financial Statements 2021
74
Environmental, Social and Governance continued
Find out more in our
2021 Corporate 
Responsibility Report
Our 2021 CR Report is designed to provide a balanced account of how PFG’s Purpose and strategic 
drivers are aligned to the Group’s responsible business strategy, as well as further details of the 
progress that has been made during 2021 in delivering against this strategy. The report relates to the 
non-financial aspects of Provident Financial plc and our key stakeholders: customers, colleagues, 
shareholders and debt investors, regulators, communities, suppliers and the environment. It provides 
information and updates on our CR activities, performance and achievements from 1 January to 
31 December 2021 unless otherwise stated and has been independently assured by Corporate 
Citizenship in accordance with the ISAE 3000 Assurance Standard.
For further details on  
our approach to corporate  
responsibility, visit 
www.providentfinancial.com

Provident Financial plc Annual Report and Financial Statements 2021
75
Strategic report
Our regulators 
and government 
(and other 
bodies)
Our 
investors  
(equity  
and debt)
Our  
suppliers
Our  
communities
Our  
environment
Our 
colleagues
Our  
customers
We engage 
with our stakeholders
Section 172
Statement regarding section 172 of the Companies Act 2006
Who does the Board deem to be the Group’s 
key stakeholders?
We define our stakeholders as individuals or groups who have 
an interest in, or are affected by, the activities of our business. 
We recognise fourteen stakeholders, seven of which we 
identify as key stakeholders and, following the outcome of our 
materiality assessment, we have grouped them into the two 
categories illustrated above. You can read about why and how 
we engage with them in our ESG overview on pages 8 to 13.
You can also read about how we create value for our 
stakeholders in our business model on pages 24 and 25; how 
we build a sustainable Group on pages 26 and 27; our strategy 
in action for our stakeholders on pages 28 to 31; and how we 
understand our market and the products we offer on page 35.
The needs of our stakeholders can change over time and we 
explain more about how we respond to the trends in our industry 
and market on pages 36 to 39 and the environmental risks to 
our climate on page 69.
To understand more about how our Board operates, and the 
way in which it reaches decisions, including the matters it 
considered during the year, please see pages 120 to 122. We 
explain how we track and monitor stakeholder metrics in our 
Customer, Culture and Ethics (CCE) Committee Report on 
pages 150 to 152. Implicit in its decision making the Board pays 
consistent regard to the Group’s reputation for high standards 
of business conduct. The desire to do the right and best thing 
for the Group’s stakeholders in a balanced and pragmatic 
way is demonstrated throughout, and particularly within the 
principal decisions.
Building upon the Group’s stakeholder mapping exercise 
conducted in 2020, a stakeholder materiality assessment 
was completed in the year, designed to assist the Group in 
understanding the ESG-related matters most important to 
its stakeholders and to prioritise them accordingly. You can 
see the results on pages 51 which were reported to the CCE 
Committee. Our Stakeholder Engagement Strategy and 
associated strategic stakeholder engagement objectives 
were developed and approved by the CCE Committee and are 
set out on pages 49 to 51. The Board oversaw that the strategy 
and objectives: a) were aligned to the Group’s priorities; b) 
accounted for stakeholder interests; and c) promoted the 
long-term success of the Group. More about the Board’s 
role in stakeholder engagement can be found on pages 127 
to 133. This work has supported the Board to ensure that the 
Group has continued to meet the requirements of s.172 of 
the Companies Act 2006 (CA 2006). More detail about the 
stakeholder engagement objectives, and our progress against 
these objectives, is within our 2021 Corporate Responsibility 
Report, available at www.providentfinancial.com. 
   
   
   
Co
ns
um
er 
fo
ru
ms
   
   
   
   
   
   
   
   
   
   O
ur 
co
m
pe
tit
ors
   
   
   
   
   
   
   
   
   
   
   
   
  T
he
 m
ed
ia
   
     
   
   
   
   
   
     
Th
e 
m
on
ey
 a
dv
ic
e 
se
ct
or
De
bt 
co
lle
cti
on
 a
ge
nc
ie
s 
   
   
   
   
   
   
   T
ra
de
 a
ss
oc
ia
tio
ns
   
   
   
   
   
   
Cl
ai
ms
 m
an
ag
em
en
t c
o
mp
an
ie
s
  Key stakeholders
  Other stakeholders

Provident Financial plc Annual Report and Financial Statements 2021
76
Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Principal decision – the CCD Scheme of Arrangement 
Strategic options
The Group announced on 15 March 2021 its intention to pursue a 
Scheme of Arrangement (the Scheme), under Part 26 of the Companies 
Act 2006, in relation to potential redress claims arising from customer 
creditworthiness complaints based on historical lending in CCD prior to 
17 December 2020. During the second half of 2020, industry dynamics 
had changed the operating environment materially for CCD, making it 
untenable to treat customer complaints as part of ongoing operating 
costs. The number of complaints referred to the Financial Ombudsman 
Service (FOS) across the home credit market in this period had 
increased by circa 200% compared to the first half of the same year, 
primarily driven by claims management companies. 
External advice
The Board considered viable alternatives to the Scheme and was 
focused in its deliberations on fairly considering the requirements of 
all stakeholders, which it recognised as differing, and potentially at 
odds. The Board commissioned legal advice of the factors it should 
consider when determining whether to support the Scheme, including 
a summary of the key considerations in relation to its duties under 
English company law. Interrogation of this analysis supported the Board 
to ensure robust and thorough consideration of all relevant factors. 
The Group had supported CCD financially for some time in efforts to 
return CCD to profitability and appointed Ernst & Young to undertake 
an independent valuation assessment of the division. Furthermore, 
the Board commissioned independent advice regarding the future 
prospects of the high-cost credit and home credit markets. The 
outcome of these reviews concluded that for the Group the only credible 
alternative to the Scheme was to commence insolvency proceedings for 
CCD, an option which attracted less cost for the Group in the short term. 
However, in those circumstances CCD’s customers would have received 
no compensation. With administration confirmed as the only viable 
alternative and giving consideration to the Group’s Purpose, reputation 
and long-term position within the market, the Scheme was decided 
upon by the Board because it provided certainty to stakeholders and 
ensured customers with legitimate claims would receive fair access 
to redress payments. 
Regulatory engagement
In considering the Scheme, and if there were any other viable alternatives, 
the Board engaged directly and constructively with the FCA and FOS to 
determine, as far as possible, their views about repeat lending and their 
non-objection or otherwise to such a Scheme. Throughout this period, the 
Group CEO, Malcolm Le May, undertook several meetings and engaged 
in regular correspondence with the FCA, maintaining an emphasis on 
openness and transparency in line with the Group’s cultural Blueprint. 
Feedback from the FCA was reported to the Board regularly during the 
period and the Board listened to and sought input from the FCA in its 
efforts to resolve its concerns. The Board considered the potential impact 
of the Scheme and insolvency on its other subsidiaries and engaged with 
the PRA directly to provide reassurance with regard to Vanquis Bank and 
its credit card and retail deposit customers. Other regulatory stakeholders 
with whom the Board engaged directly included the HM Treasury 
and the FOS.
Financial implications
After close scrutiny of the relevant financial modelling data the Board 
agreed to fund legitimate Scheme claims with £50m and allocated a 
further £15m to Scheme costs, a total commitment that was met out 
of the Group’s existing resources. The Board engaged directly with the 
FCA on the financial support available for the Scheme, recognising that, 
although customers would stand to receive less than the value of their 
claims, the figures were based on sound financial analyses and the 
decision offered the fairest compromise for all stakeholders. The Board 
gave careful consideration of its equity and debt investors, with whom 
it engaged directly and provided confirmation of the Group’s continued 
ability to meet regulatory capital requirements over the longer term. On 
21 June 2021 the Board announced that it would meet any increase in 
Scheme administration costs which had in part been incurred to achieve 
a higher voter turnout ahead of the Scheme meeting which the Board 
agreed was important for the Scheme.
Communication
A comprehensive Scheme meeting communication timeline was 
developed and supported the Board to ensure that the appropriate 
stakeholder engagement plans had been put in place. 
For investors a series of more than 25 meetings were arranged directly 
after the announcement with Malcolm Le May and the Group CFO, Neeraj 
Kapur, to help explain the Scheme. A number of calls were also arranged 
with CMCs to explain the impact of the Scheme. To provide enhanced 
support for creditors in June 2021 the Group appointed an independent 
and experienced customer advocate who assessed and provided 
comment and recommendations for improvement on the proposed 
communications around the Scheme with customers, media groups and 
consumer bodies. As a direct result of this engagement, and in advance of 
the Scheme’s creditors meeting held on 19 July 2021, the Group broadened 
its communication methods beyond newspapers to include social media 
platforms to ensure that messaging was inclusive and representative of the 
customer base. In addition the Group sought to simplify, where possible, the 
language in the Scheme’s supplementary explanatory statement and other 
communications sent to Scheme creditors. The Board was pleased to note 
that following the engagement with creditors 420,000 voted in favour of the 
Scheme, representing 98% of the total votes received.
The Scheme was sanctioned by the High Court after the court hearing 
held on 30 July 2021 and became binding on 5 August 2021. The deadline 
for submission of claims was 28 February 2022 and we are on track to 
settle all valid claims and close the Scheme by the end of this year (2022).
19–22 April 2021
Staff comms briefings
22 April 2021
Convening hearing
23 April 2021
Notice of Order published on website
5 August 2021
Scheme effective and Scheme 
help video added to website
27 August 2021 
Scheme implementation date
27 August 2021 
Claims portal opens
3-8 June 2021
Emails to customers who had not yet voted
8 June 2021 
‘Voting is open’ follow-up campaign
24 June 2021 
Adverts placed in newspapers
6 May 2021
Printing starts for mail activity
13 May 2021
Adverts placed
4–14 May 2021
Customer-facing colleague training, social 
media videos and additional FAQs prepared
17–19 May 2021
Email and postal notices sent to customers, 
voting portal opens and website updated 
with FAQs and videos
14 July 2021
Online voting deadline
19 July 2021
Scheme meeting
30 July 2021
Sanction hearing
Scheme meeting communication timeline
APR
JUN
MAY
JUL
AUG
SEP

Provident Financial plc Annual Report and Financial Statements 2021
77
Strategic report
Our customers
See page 31 for key KPIs
How 
The Board has established a customer-centric culture through setting the Group’s Purpose and Blueprint and 
recognises that this continues to emerge as the Blueprint embeds throughout the organisation. Responding to 
recommendations from the Board effectiveness survey, the Board invited the managing directors of each division to 
CCE Committee meetings to provide in-depth reports on their customers and customer strategy. The outcome of this 
engagement is an enhanced depth of knowledge for the Board of the intricacies of each customer base, enabling 
the Board to oversee and shape the implementation of customer experience strategies within the divisions.
In deciding upon the Scheme and the regrettable wind-down of CCD, the Board considered the impact on its 
customers, appointing a customer advocate for the Scheme. You can read more about this and the Board’s 
consideration of customers in the wind-down of CCD in our principal decision on page 78. The Board has continued 
to monitor key customer data on these programmes, including the collections performance and the number 
and root causes of customer complaints. The Scheme is on track to settle all valid claims by the end of 2022. 
All outstanding CCD home credit and Satsuma loans were settled on 15 December 2021.
The CCE Committee commissioned a deep dive report on the customer impact of the Covid-19 pandemic 12 months 
after it had commenced. At its meeting in March 2021 the CCE Committee received detailed customer feedback 
from the customer surveys taking place in each division. The CCE had overseen the introduction of a Customer 
Pulse Survey at Vanquis Bank and the customer panel in Moneybarn and both these customer forums had shown 
the importance of government and industry support that was made available for customers during the pandemic. 
The surveys provided the Group’s businesses with valuable insights into how many of its customers were or had been 
on furlough, and for how long, allowing management to plan and tailor customer support services appropriately. 
The Board continues to engage indirectly with customers through verbal reports from Graham Lindsay, Chairman 
of the CCE Committee, on matters considered at the Committee meetings. The CCE Committee receives Customer 
and Blueprint Dashboards that facilitate oversight of key customer metrics including customer service levels, 
availability, complaints, customer satisfaction and net promoter scores. For those metrics that require it, independent 
assurance is gathered, such as GHG emissions from Corporate Citizenship (see page 72). The CCE Committee 
continues its regular customer call listening exercise across the brands, becoming closer to the voice of the customer 
and experiencing examples of customer service first hand. The learnings from this engagement support the Board 
to comment on and oversee the formulation of new, or development of existing, customer propositions. 
In approving the launch of the Sunflower Loans pilot the Board considered the customer segment analysis and 
customer need, ensuring that the product was designed to reflect customers’ need for access to flexible, accessible 
credit options and was differentiated from the Group’s existing products through loan APR and value.
Topics 
The impact of the pandemic on our customers, new and existing products, customer experience and service 
performance, customer communication preferences, forbearance options, government support during the 
pandemic and access to credit for our chosen customer segments.
Significant 
feedback and 
value added
Customers had confirmed the importance of the support provided by the Government and industry. That CCD 
customers continued to receive high quality of service throughout the wind-down period.
That the market opportunity for an unsecured personal loans product was estimated to be £1bn and that significant 
regulatory and governmental intervention had been the most influential factor in the market demand for credit.
The independent assessment of the comments received from Scheme creditors by the Scheme customer advocate.
Recommendation that the relatives of deceased creditors be included in the Scheme.
Key outcomes 
	
– The regrettable decision to exit the home credit market, responding to the changing industry and regulatory 
dynamics in the sector, as well as shifting customer preferences. See our principal decision on page 78.
	
– The effective communication and management of CCD customers’ collections through the wind-down of CCD 
and support for customers in their transition to debt collection agencies. 
	
– Successful delivery of the Scheme.
	
– The necessary dispensations were applied for regarding the Scheme to ensure that all customers with claims 
received equal and fair treatment. 
	
– The Board’s expansion of the unsecured personal loans proposition at Vanquis Bank. 
	
– The development and pilot launch of a new, digitally driven, mid-cost loan offering for which customer feedback 
will be sought. 


Provident Financial plc Annual Report and Financial Statements 2021
78
Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Principal decision – exiting the home credit  
market and the managed run-off of CCD
Macroeconomic environment 
On 10 May 2021 the Group announced the result of the operational 
review of CCD and it was with regret that the Group confirmed 
its decision to withdraw from the home credit market and place 
the business into managed run-off or consider a disposal. In 
commissioning the operational review and assessing the results 
the Board acknowledged the terminal decline of the home credit 
market and the decreasing relevance of a home credit proposition as 
customers had transitioned towards digital transactions (a preference 
accelerated by the Covid-19 pandemic) as well as an unsustainable 
trajectory of complaints driven by Claims Management Companies. 
During a joint meeting between the FOS, the FCA and consumer credit 
lenders in November 2020, the expectation of repeat lending was 
clarified such that the traditional home credit business model was 
no longer sustainable for the Group.
Reviewing our options 
The operational review of CCD was commissioned by the Board in 
November 2020 and was conducted by Hamish Paton, Managing 
Director of CCD. It considered a number of options including whether 
an economic return could be made in home credit following the 
changes in the macroeconomic environment and regulatory approach 
and provided the Board with a comprehensive comparison of 
implications for stakeholders on a full wind-down basis and also on 
the basis of a continuance of a minimum viable business-as-usual 
operating model. Alternative scenario forecasts interrogated by the 
Board did not indicate a return to profitability and recognised the 
historical, complex and increasingly costly operating model. The Board 
also commissioned an independent legal and regulatory opinion on 
high-cost credit (HCC) which summarised the regulatory scrutiny of the 
high-cost short-term credit (HCSTC) market, and the increasing focus 
on HCC, including home credit. The FCA’s recent activities had included 
the introduction of a daily cost cap, a default charge cap and total cost 
cap for consumers; and a focus on enforcement action against HCSTC 
firms for any practices deemed as unfair. The Group had proactively 
engaged directly with the FCA on these and other similar topics. Taken 
together the Board recognised the pace of change, the expected 
further regulation, the decreasing popularity and relevance of a home 
credit product and that there was extensive evidence to suggest that 
it would become more difficult to operate a sustainable profitable 
business in the market.
Planning for change 
Ahead of making its decision the Board acknowledged the impact of 
the potential closure of CCD on its stakeholders, including approximately 
2,000 colleagues and 300,000 customers. There were societal implications 
of the exit in the communities in which the Group operated and 
potential uncertainty for suppliers both of which could pose 
reputational risks for the Group. Prior to the announcement on 10 May 
2021, the Board considered management’s detailed communication 
plans with customers, colleagues, suppliers, investors and regulators. 
The Board approved a four-pillar plan which had been designed by 
management to be cost effective and mitigate risk. Detailed stakeholder 
communication plans were presented to the Board setting out potential 
stakeholder concerns and the possible implications of the wind-down 
upon existing relationships and proposing suitable management 
actions to address the same, including a supplier engagement plan. 
The Board recognised the ways in which management proposed to 
address stakeholder concerns in its communication plan and set 
the tone for external communications, emphasising its regret and 
recognising the important role that CCD had performed for customers 
in the underserved segment throughout its long history.
Communicating with empathy 
The Board ensured that customers were supported, fully understood 
their options and were reassured about how the change would impact 
them, including how their existing loans would be collected and managed. 
Careful consideration was given to the use of debt collection agencies 
and the Board challenged management to ensure that good service 
quality was maintained for customers, whilst they paid down their 
balances, through effective supplier management. The Board oversaw 
engagement with debt advisory bodies recognising these as important 
sources of information and support for CCD customers. The low number 
of customer queries received about the wind-down to date indicates that 
customer communications have been well positioned and understood. 
Colleagues’ concerns were a priority for the Board and the Colleague 
Forums were utilised to assist in the gathering and disseminating of colleague 
feedback. Communication principles, such as tone, timing and methods 
of engagement, were agreed and a colleague content hub published on 
the intranet provided a consistent colleague experience and fully accessible 
self-service support. The Board’s Designated Non‑Executive Colleague 
Champion, Graham Lindsay, attended several Colleague Forum meetings 
to share messages from the Board and listen to colleagues’ concerns, 
and reported back to the Board on his engagement. The CCE Committee 
commissioned and received a detailed report setting out the colleague 
impact of the wind-down of CCD. The CCE Committee recognised issues 
raised by colleagues and oversaw the adaptations in approach in response 
to colleague feedback, where possible, such as management directly 
addressing one of colleagues’ main concerns that redundancy terms 
would be honoured in the event of the division falling into administration 
(should the Scheme not be approved). Every effort was made to minimise 
redundancies and job opportunities elsewhere in the Group were shared 
with CCD colleagues, including those across multiple locations, made 
possible due to new hybrid working arrangements. 10% of colleagues at 
risk were redeployed elsewhere in the Group. Impacted colleagues were 
provided with outplacement support that included support plans, 
one-to-one career coaching, and access to materials and resources 
to assist them in finding new employment as well as to support their 
emotional and financial wellbeing. 
Valuing our relationships
A review of all suppliers had been completed by management with 
the results and subsequent supplier engagement plan reported to 
the Board. The Board recognised the varying impact on suppliers of 
the wind-down of CCD, many of whom provided important services 
to other divisions. The Board ensured that suppliers were contacted 
directly by management following the announcement of the wind-
down of CCD and was pleased to note the continued confidence of 
suppliers in the Group, demonstrating positive relationships and the 
successful execution of the supplier engagement plan. PFG’s Purpose 
of helping to put people on a path to a better everyday life drives the 
Board to ensure that the products and services the Group provides are 
sustainable, responsible and commensurate with the Group’s strategic 
ambition to be the specialist leading bank to the underserved mid-cost 
market. The Board’s decision to exit the home credit market and wind 
down the CCD business, whilst difficult and regrettable, was necessary 
to adapt to the macroeconomic environment with a view to securing 
the long-term future of the Group. You can read more about how we are 
becoming a bank for the underserved on pages 20 and 21. The Board 
continued to oversee and monitor the execution of the wind-down 
plan and, with customer collection rates having consistently exceeded 
expectation, CCD took the decision to write off all outstanding home 
credit and Satsuma loans on 31 December 2021. 

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Our colleagues
See page 32 for key KPIs
How 
Colleague engagement was extensive in 2021, particularly as stricter Covid-19 pandemic restrictions were reintroduced 
in the early part of the year and as the Board shaped the Future of Work programme. The Future of Work comprised 
assessments of the success and value of the adaptations adopted during the pandemic and gave consideration as 
to how they might be incorporated into existing workforce policy and practices. You can read more about the Future 
of Work programme in our principal decision on page 80. Communications were primarily via email and the intranet 
with links to frequent vlogs by the CEO, Malcolm Le May. Colleagues received quarterly video updates on the Group’s 
results from the CFO, Neeraj Kapur, and other important news via the colleague newsletter, ‘Stay Connected’. 
Following the regrettable announcement of the wind-down of CCD on 10 May 2021 a comprehensive colleague 
communication and support plan was executed. Colleagues were briefed in advance of any direct customer 
communications to allow time for them to absorb the news on a personal level and prepare more effective 
conversations with customers, and the well-established Colleague Forums, attended by Graham Lindsay, were used 
to support the colleague consultation process for impacted CCD colleagues. You can find more detail about this in 
our principal decision on page 78. 
The Group is continuing to develop its approach to colleague engagement regarding executive director (ED) pay 
and, to this end, two engagement sessions were held with HR colleagues representing a mix of divisions, levels and 
areas within HR. The sessions took place in November and December 2021 and were run by Graham Lindsay together 
with Andrea Blance, our Senior Independent Director. Colleagues provided direct feedback on topics including ED 
remuneration, the ED scorecard and objectives, performance management, communication, the link to colleagues’ 
own personal objectives and overall Group strategy. The output identified opportunities to improve colleague 
communication, and in particular to enhance visibility of the ED scorecard, amongst other actions which will be taken 
forward by HR. You can read more about this in our Remuneration Report starting on page 169. It was agreed that the 
feedback sessions had been successful in sharing colleague views with the non-executive directors and the exercise, 
when completed again, would be extended to a broader range of colleagues.
In September 2021 the Board visited the Chatham office to meet directly with colleagues and experience first hand 
the Vanquis Operations teams. The Board noted how internal talent had been identified and nurtured to deliver 
enhanced capability in operations and how colleague engagement had increased by 3% overall in the team 
since 2020. Topics discussed by the Board and colleagues included technology, the Future of Work and an open 
Q&A session.
At its November 2021 meeting the CCE Committee received a follow-up paper on the Future of Work and considered 
the Group’s updated workforce policies. In addition the CCE Committee considered the results of a comprehensive 
review of the effectiveness of the Colleague Forums which confirmed that they had benefited hugely from the 
attendance of Graham. The allocation of time for Graham to update colleagues on Board decisions and issues was 
well received by the Forums. A number of recommendations arose from the review which were supported by the 
CCE Committee and will be progressed by management. Updates on the CCE Committee’s consideration of these 
matters were provided to the Board by the Chairman of the CCE Committee. 
The Board engaged directly with colleagues through its participation in Affinity Group activities. Over 125 colleagues 
are members of the Group’s inclusion network and our Board members have participated in a number of the activities it 
has arranged to promote exclusivity and celebrate diversity, such as a virtual cookalong in celebration of world foods.
The CCE Committee has overseen the implementation of a Management and Leadership Development programme. 
The Nomination Committee considered the succession framework for senior executives and considered in detail 
the implementation of the common Board structure, further details of which are contained in our principal decision 
on page 86. 
Topics 
The wind-down of CCD and support for colleagues at risk of redundancy. Executive director remuneration, the Future 
of Work, health and safety and workforce engagement mechanisms. The gender pay gap, diversity and inclusion and 
leadership management and development. The management governance structure. The Restricted Share Plan and 
its value to participants.
Significant 
feedback and 
value added
The Board recognised that a majority of colleagues supported a hybrid working model which delivered increased 
flexibility and improved work-life balance. 
Senior leadership confirmed that productivity had remained stable and business needs continued to be met when 
colleagues were working remotely. 
Overall colleague engagement through the Pulse survey remained stable at 71%.
To enhance visibility of the ED scorecard for colleagues and consider development of mandatory objectives such 
as for inclusion or wellbeing.
Key outcomes 
	
– Engagement with colleagues helped define the Future of Work as outlined in our principal decision on the next page. 
	
– A Board-led consistent tone and messaging for colleagues regarding the wind-down of CCD and a comprehensive 
package of colleague support including outplacement support – see our principal decision on the previous page.
	
– Revisiting the Colleague Forum structure to ensure that the geography and demography of the workforce were 
represented fairly and continuous improvement of the Colleague Forums as a two-way form of engagement 
between the Board and colleagues.
	
– In response to colleague feedback catering facilities were reinstated at the Bradford office.
	
– To provide certainty, assist colleagues in financial planning and support colleague retention earlier than usual 
announcements were made by the Group CEO regarding the Board’s confidence that a year-end bonus would be 
paid for qualifying colleagues.
	
– A Group Vaccine Policy and free flu jabs for colleagues.


Provident Financial plc Annual Report and Financial Statements 2021
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Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Principal decision – Future of Work
The ‘stay at home’ requirement arising from the Covid-19 pandemic 
required many companies to revise their operations. We were no 
exception and the Board oversaw the transition to home working for 
the majority of colleagues in March 2020 which remained in place 
throughout the year and for a proportion of 2021. As reported in last 
year’s Annual Report, the return to office strategy was recognised as 
a key emerging risk by the Board in 2020 and management evolved 
the focus on working from home to begin to develop a Future of Work 
proposition that capitalised on the lessons learned from the pandemic. 
The Board engaged indirectly with colleagues through updates to the 
CCE Committee and subsequent reports to the Board from the CCE 
Committee Chairman. In January the CCE Committee had assessed 
the feedback from colleagues and management which had been 
gathered via colleague surveys. The majority of colleagues supported 
the introduction of a hybrid working model and a strong majority of 
senior leaders confirmed that productivity had remained stable or 
improved since colleagues had been working remotely. Senior leaders 
also fed back to the CCE Committee their support for a blended way 
of working. Through the CCE Committee, and after consideration 
of the risks and benefits, support was provided for management’s 
proposal to agree hybrid working and a Future of Work programme was 
established, sponsored and led by the Group HR Director. 
In April 2021 a Future of Work steering committee (Steerco) was set up 
to deliver a three-phase plan to introduce a hybrid working model 
and arrange a safe return to working in offices for colleagues. In 
June the Future of Work programme was considered by both the CCE 
Committee and Board which received a report from the Group HR 
Director as to management’s progress. The Board engaged indirectly 
with colleagues receiving the detailed results from the colleague and 
leadership surveys. The Board encouraged management’s continued 
consideration of all stakeholders in programme design, emphasising 
the importance of retaining productivity and high service quality 
for customers, further highlighting culture, health and safety and 
colleague wellbeing as important areas of focus.
Following feedback from the Board and CCE Committee the principles 
of hybrid working were established which considered the needs of key 
stakeholders and included, amongst others things, that there would 
be no detriment to customer experience or service and sufficient 
supervisions were in place to assist colleagues when dealing with 
vulnerable customers or difficult conversations. 
From June 2021 and throughout the second half of the year, regular 
direct communications were issued to colleagues via email and the 
intranet about the Future of Work milestones, to confirm the working 
arrangements that were in place at each stage and how they might 
apply to a colleague’s personal circumstances and set out how 
long they were expected to last. A dedicated Future of Work Hub was 
launched on the intranet and housed a new Flexible Working Policy, a 
Group Vaccine Policy, management and colleague guides for hybrid 
working and guides for working safely both remotely and in the office. 
Colleagues returned to working in the office in phases and from 19 July 
to the end of August 2021 those colleagues deemed a priority (due to 
a personal or business need) returned to the office on a hybrid basis; 
all remaining colleagues returned to the office on a hybrid basis from 
October until government guidance changed in December 2021 and 
colleagues were asked to return to home working. The CCE Committee 
emphasised the health and safety of colleagues as a priority for the 
Board and colleagues were asked to complete training before returning 
to the office. Ongoing feedback was provided regarding hybrid working 
arrangements including desk space allocation, parking allocation, 
catering, facilities and safety procedures whilst in the office. On 28 
September 2021 the Board visited the Chatham office, home to our 
Vanquis Bank Operations teams, to meet with Vanquis Bank colleagues 
and witness the arrangements that had been put in place. The Board 
had an open Q&A session with colleagues and a dedicated session 
on the Future of Work including the challenges and opportunities it 
presented. HR and management undertook to execute any actions 
arising. Separately our non-executive directors have visited the 
Moneybarn offices in Petersfield.
You can read more about how we supported our colleagues 
during Covid-19 on page 11 

Provident Financial plc Annual Report and Financial Statements 2021
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Strategic report
Our investors (equity and debt)
See pages 31 to 33 for key KPIs
How 
For more detail about how we engage with our investors through our investor relations programme including our 
investor days, market announcements, the AGM and the Annual Report, please refer to pages 132 and 133. The AGM 
held in June was pleasingly open for shareholders to attend in person and engage directly with the Board or to follow 
remotely and shareholder questions were welcomed in advance. Appropriate social distancing restrictions were in 
place commensurate with the Government’s Covid-19 guidance in place at the time.
In the reporting period, and following the relaxation of Covid-19 rules, the Chairman, Patrick Snowball, has engaged 
directly with the Group’s top ten shareholders to listen, develop and enrich stakeholder relationships. Key topics for 
the conversations included the Group’s strategic direction, corporate governance matters and the macroeconomic 
environment. This direct engagement has resulted in investor feedback being front of mind for the Chairman and 
woven into the fabric of Board discussions on those topics. The Chairman and Head of Investor Relations provided the 
wider Board with feedback from the meetings through an informal update and the Investor Relations Board report. 
In May following the announcement of the Scheme and the results of the operational review in CCD, management, 
including the executive Board members, ran a series of more than 25 investor meetings. You can find out more on 
our principal decision on page 76. The market presentation accompanying the announcement of the Scheme and 
release of the Group’s results included an open question and answer session for the market. A recording of this 
presentation is available in the shareholder hub on our external website along with all our other announcements: 
www.providentfinancial.com/shareholder-hub. Verbatim feedback from investors received by the Board at its Group 
Strategy Conference in June indicated that investors had appreciated the engagement and understood the Scheme.
The Board receives regular investor relations update reports through which the progress and execution of the investor 
relations programme is overseen and investor feedback is indirectly provided. A comprehensive report on how the 
market viewed the future of the Group was provided to the Board at its Group Strategy Conference in June 2021 and 
this report included verbatim feedback from institutional investors. The feedback informed management’s business 
plan through recognition of the importance to the Group of Vanquis Bank and the future opportunities for growth it 
presented. Malcolm Le May, our CEO, talks about this in his review on pages 4 and 5. 
In November 2021 the Board commissioned a further independent Investor Perception Study to offer insights into 
how the Group is perceived, clarify areas of focus for investors and identify opportunities to improve investor 
communications. There was strong participation in the study, representing 57% of the issued share capital and a mix 
of shareholders. The output report provided valuable feedback that was discussed by the Board in December 2021. 
In particular the Board noted shareholder expectations about Group performance in the context of the budget. The 
Board acknowledged the feedback on key topics and communication and oversaw their integration into the investor 
communication plan. The Board reviews and approves all trading and results statements issued to the market and 
receives periodic updates on external communications.
The Board has overseen the successful execution of a number of initiatives to implement the Group’s Capital 
Funding Plan, approving the Group’s first subordinated Tier 2 debt capital to the external markets since 2005 (the Euro 
Medium-Term Note Programme or EMTN). Proactive engagement with debt investors, through roadshows hosted by 
the CFO, Neeraj Kapur, ensured that the issuance was successful with the Group’s bond being rated as B+ by Fitch. 
Concurrently the Board oversaw the repurchase of some of the Group’s 2023 Senior Bonds, the reduction of the 
Group’s revolving credit facility and the refinance of its Moneybarn securitisation programme with £325m committed 
funding. The Group now has no contractual wholesale maturities until the second half of 2023, thereby delivering a 
very secure, diverse and stable funding profile commensurate with investor expectations.
Topics 
The Scheme and closure of CCD, particularly what the Scheme involved, the legal process and expected timelines 
for completion. The Group’s strategic direction, subsidiaries, valuation, capital return, results, strategy and progress 
towards achieving its ambition to become a specialist bank for the underserved. In addition the funding activities 
including the Euro Medium-Term Note Programme (EMTN) prospectus, offering circular, investment quality rating 
and the price of the Group’s Senior Bonds. Early in 2022 the Board considered the timeline for publication of this, 
and future, Annual Report and Accounts which had been impacted by the Covid-19 pandemic.
Significant 
feedback and 
value added
The Board received specific shareholder feedback, following the announcement of the Scheme in March 2021, that 
shareholders continued to support the product model outlined by the Group at its 2019 Capital Markets Day. The 
Board also received confirmation from investors that Vanquis Bank remains a key asset and central to the Group’s 
long-term success.
The Board has received indirect feedback via its corporate brokers at the Group Strategy Conference in June about 
investor perception of the Group’s overall position in the market, capital position, opportunities for growth and 
regulatory matters. The Board received an independent Investor Perception Study in November which reported 
shareholder expectations around performance and the importance of shareholder distributions. For more information 
about our investor relations programme please see the Investor Relations Report on pages 132 and 133.
For more information on the Scheme see our principal decision on page 76.
Key outcomes 
	
– Approval of all resolutions at the AGM.
	
– Investor support of the strategy and continued momentum towards the Group’s strategic imperative to establish PFG 
as the specialist bank for the underserved operating in the mid-cost market segment.
	
– Enhanced investor knowledge of the Scheme.
	
– Support for initiatives forming part of the Capital Funding Plan delivering secure, diverse and stable funding profile.
	
– Reduction of the revolving credit facility to £90m (previously £148m, and subsequently early repaid in March 2022).
	
– 6.4% improvement in the Group’s total capital ratio (TCR).
	
– Key topics incorporated into the investor communication plan.
	
– A desire to return the publication date of the Annual Report and Accounts to align more with historical norms from 2024. 


Provident Financial plc Annual Report and Financial Statements 2021
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Provident Financial plc Annual Report and Financial Statements 2021
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Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Principal decision – Group funding initiatives including the EMTN  
and Tier 2 pricing and the Senior Bond tender
In last year’s Annual Report Neeraj Kapur, the Group’s CFO, explained 
that a key focus area for 2021 was to retain a strong capital, liquidity and 
funding structure to ensure the financial security of the Group, utilising 
Vanquis Bank deposits where possible. The Board considered the 
Group’s Capital Funding Plan at the Group Strategy Conference held in 
June 2021 and received insight from our corporate advisors with regard 
to the market perception of the Group. The indirect feedback confirmed 
that strong liquidity and the ability to raise deposits through Vanquis 
Bank was considered by investors to be a key positive differentiator 
for the Group. The Board approved the Capital Funding Plan and the 
funding initiatives have been successfully executed in the second half 
of 2021 to diversify funding, reduce associated costs and facilitate 
efficient intra-group lending.
On 23 September 2021 the Group published an updated offering circular 
in connection with the Group’s £2bn EMTN Programme. The Board 
approved the publication of the offering circular and the execution 
of the amended and restated documentation supporting the EMTN 
Programme. The FCA was engaged directly to review and approve the 
offering circular and the significant updates that had been made to 
it since the previous version which had been published in late 2020, 
to reflect the wind-down of CCD and the Scheme. 
The Group also announced an issuance of Tier 2 securities. The 
proposed transaction was presented to investors by the CFO, Group 
Treasurer and Head of Investor Relations through 25 virtual roadshows 
in September 2021. The offer was well received and, following strong 
demand and demonstrating investor support of the Group’s strategic 
objectives, was successful at raising £200m of Tier 2 subordinated debt 
capital, with a 10.25-year maturity, callable at 5.25 years, and a coupon 
of 8.875%. Concurrently, a partial tender of the Group’s 2023 Senior 
Bonds was offered and was also well received by investors. The Group 
successfully repurchased £71.5m of the £175m outstanding bonds. 
The Board endorsed the activity which was aligned with investors’ 
expectations as presented in the broker report at the Group Strategy 
Conference. The outcome was the improved efficiency of the capital 
structure and lower overall cost of capital. Incorporating the £200m Tier 
2 debt capital in own funds, at the time of issuance the Group’s total 
capital ratio improved by 11% from 32% to 43%. You can read more about 
the execution of our Capital Funding Plan on pages 106 to 107.
In July 2021 the Group executed a new warehouse securitisation 
programme for Moneybarn which refinanced the initial programme 
entered into in 2020 and injected additional drawn funding into the 
Group, whilst at the same time reducing its exposure to but extending 
the tenure of its revolving credit facility (RCF). In approving these 
activities the Board engaged with funding partners to execute the 
activities to deliver improved liquidity in the non-bank part of the 
Group and eliminated any contractual funding maturities until 2023, 
significantly reducing the Group’s funding risks. The RCF has already 
been repaid early ahead of its contractual maturity in July 2023 and at 
the same time has been cancelled at the discretion of the Group and 
as allowed for in the terms of the facility.
A further funding initiative was approved by the Board in January 
2021 which saw Vanquis Bank securitise a portion of its credit card 
portfolio in order to gain access to the Bank of England’s Term Funding 
Scheme with additional incentives for Small and Medium-sized 
Enterprises (TFSME). 
Taken together the funding activities approved by the Board have 
delivered a more robust, diverse and stable funding profile for the 
Group as a whole and represent a more cost effective way of funding. 
You can read more about how we maintain a secure funding and 
capital structure on page 33.

Provident Financial plc Annual Report and Financial Statements 2021
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Strategic report
Our communities
See page 32 for key KPIs
How 
The community impact of the wind-down of CCD was recognised by the Board, in particular for those locations 
which had a high density of customers or colleagues. A significant proportion of the circa 2,000 colleague redundancies 
were based at the Group’s Head Office in Bradford and the Board oversaw the engagement with Bradford Council. 
The outcome of this engagement was that a number of local employers advertised opportunities to affected 
colleagues, with them also being alerted to job opportunities through social media and being advised of local 
community support. 
The Board has received regular updates about the Group’s community investment and the execution of the 
Group’s Social Impact Programme indirectly through its CCE Committee. The Social Impact Programme, which has 
been running for a number of years, is aligned to the Group’s strategy and Purpose and has delivered community 
investment focused in three distinct areas: community, customers and education (see pages 64 and 67). It had 
served the Group well to deliver an effective programme of support, financial and otherwise, to its chosen community 
partners. However, the CCE Committee reconsidered the Group’s Social Impact Programme in June 2021, in light of the 
evolution of the Group, and commissioned a review of the aspects of community work undertaken by CCD and how 
they might be carried forward following the wind-down.
In November 2021 management presented an alternative to the Social Impact Programme. The new strategy aligned 
PFG’s community investment activities under a single ‘PFG Foundation’ and developed a vision, a mission and three 
signature programmes all designed to support young people (0-25) from low-income backgrounds. More about the 
new PFG Foundation is set out on page 67 and in our CR Report. The views of the Group’s affinity champions have 
been built in at the design phase to facilitate good integration of equality, diversity and inclusion into the Group’s 
community funding approach. The new community investment strategy was approved by the CCE and recognised 
as delivering other benefits to stakeholder engagement including broadening the Group’s opportunities for external 
stakeholder communication regarding social matters. 
The CCE Committee regularly monitors and reports to the Board the Group’s progress against the long-term targets 
linked to the five UN Sustainable Development Goals.
Topics 
Key topics have included customer vulnerability, the community foundation strategy and structure, community 
contributions and charitable giving. Volunteering activities in the context of the Covid-19 pandemic, and the strategic 
review as a result of the evolution of the Group. Redundancy, equality, diversity and inclusion and community 
partnerships have also been discussed.
Significant 
feedback and 
value added
Community engagement with the wind-down of CCD. The alignment of the Group’s approach to community funding 
with the broader change in customer base as a result of the closure of CCD, including the restructure of the Social 
Impact Programme to become a foundation, was supported by the CCE Committee. Support for the Group to 
continue to appropriately fund and promote its social activities, including supporting colleagues in the same. 
Key outcomes 
	
– Tailored ESG training delivered for divisional boards.
	
– A change of community investment structure from Social Impact Programme to a foundation model and a change 
of name from Social Impact Programme to the ‘PFG Foundation’.
	
– Evolved strategy to adopt a targeted approach to community investment activities to support children and young 
people (0-25) from low-income backgrounds.
	
– Funding approved for the School Home Support Charity including matched colleague fundraising.
	
– The IncomeMax partnership with Vanquis Bank which provides customers with independent personal 
welfare advice.
	
– Closer integration of the community funding approach with equality, diversity and inclusion through involvement 
of the Affinity Groups in the design phase.
	
– The CCE Committee endorsed the Group’s approach to supporting its community partners through 
the Covid-19 pandemic. 
	
– The CCE Committee approved the Group’s commitment to the five long-term ESG objectives that were aligned 
with both the Sustainable Development Goals and TCFD.
	
– The Group being the lead supporter for the National Numeracy Day, held in May 2021, and the appointment 
of the Group’s CEO, Malcolm Le May, to the National Numeracy Leadership Council.


Provident Financial plc Annual Report and Financial Statements 2021
84
Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued
Our environment
See pages 68 to 73 for key KPIs
How 
Throughout the year the Board, via the CCE Committee, has received regular updates about the Group’s implementation 
of the Task Force on Climate-related disclosures Financial Disclosures (TCFD). In November the Head of Sustainability 
confirmed the integration of climate-related risks into the Group’s Risk Management Framework with a risk appetite 
headline and statement having been articulated. The Board approved the ‘risk cautious’ appetite for exposure to 
climate risk as recommended by the Risk Committee. Following on from the engagement the Group has established 
a Climate Risk Committee and Climate Risk Working Group each with specific responsibilities to support the reporting 
requirements for TCFD and the Board will oversee progress in this regard through reporting into its Risk Committee.
Initial work has been undertaken by the Climate Risk Committee to define the climate-related risks that are most 
material to the Group which are regulatory, physical and reputational risks. In addition the Climate Risk Committee 
has determined the methodology that will be used by the Climate Risk Working Group to undertake scenario analysis 
which will enable us to better understand the actual and potential impacts of climate-related risks and opportunities 
on our business activities and stakeholders. 
In addition the CCE Committee has overseen the Group’s progress toward the commitments made in 2020 to achieve 
net zero carbon dioxide emissions by 2040 and against the UN Sustainable Development Goals (SDGs). 
The Group continues to manage environmental impacts via the established Environmental Management System 
(EMS). This EMS was certified to the international management standard ISO 14001 in July 2021. You can read about our 
efforts and achievements to reduce our carbon footprint year on year on pages 68 to 73. 
In December 2021 the Group achieved a B- rating from the Carbon Disclosure Project, a significant improvement from 
the previous D rating and recognition of the Group’s commitment to sustainability and environmental management. 
The CDP report was discussed by the CCE Committee which recognised the Group’s above average scores in 
governance and opportunities for improvement in value chain engagement and emissions reduction initiatives.
Topics 
Climate change, climate risk and climate risk appetite, strategies to mitigate climate-related risks, details 
of greenhouse gas emissions and the achievement of TCFD objectives.
Significant 
feedback and 
value added
Climate risk was approved by the Risk Committee as a principal risk. Physical, regulatory and reputational risks 
were defined as the three most material climate-related risks.
The Board approved the Group’s risk appetite for exposure to climate risk.
Key outcomes 
	
– Climate risk was approved as a principal risk by the Risk Committee.
	
– A Climate Risk Committee was established with terms of reference approved by the CCE Committee, chaired 
by the Group’s Chief Risk Officer. 
	
– A Climate Risk Working Group has been established with specific responsibilities to support the reporting 
requirements for TCFD and undertake scenario analysis for climate-related risks.
	
– The Board approved the Group’s target to reach net zero by 2040.
	
– The CCE Committee approved the Group’s commitment to the Business Ambition for 1.5°C pledge. 
	
– Our operational carbon footprint is 19,589 tonnes CO2e in 2021 (5,493 tonnes CO2e in 2020). These emissions have 
been partially offset through the purchase of carbon offset certificates in two wind power projects in Thailand. 
For further information on the Group’s operational carbon footprint see page 73.

Provident Financial plc Annual Report and Financial Statements 2021
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Strategic report
Our suppliers
See pages 60 and 61 for key KPIs
How 
The Board has overseen the establishment of a Group Procurement function operating as a central shared service 
under the leadership of the Group CFO. The Group Procurement function has implemented a new process for 
reviewing major contracts which has enhanced the efficacy of the buying process and delivers a consistent 
experience for all suppliers. The process requires Board engagement for those contracts that are of an appropriate 
size or value or of strategic importance to the Group as defined in our Group Delegated Authorities Manual. During 
the period supplier due diligence processes were reviewed and updated to ensure the Group continues to purchase 
products and services from those which operate responsibly. 
Supplier engagement activities are conducted through a Supplier Relationship Management Framework. The CCE 
Committee discussed and was supportive of a tiered approach to engagement based upon supplier classification, 
the outcome of which means that the Group’s most critical suppliers participate in an enhanced engagement 
schedule that includes regular touchpoints for executive, relationship and performance review. Through the 
CEO and CFO the Board engages directly with some of the Group’s most significant suppliers through meetings 
at onboarding and at regular intervals throughout the relationship. Topics discussed include business success, 
continual improvement, supplier concerns and contract negotiation. The meetings are attended by the Group Head 
of Procurement or their delegate, who plans and executes any actions arising. 
In May 2021 the Board approved significant investment in new IT architecture. The Board oversaw the rationale for 
vendor selection to ensure the investment delivered modern customer-centric architecture that would allow for 
broader application across the Group in support of the Group’s strategy. The Board received independent assurance 
over the approach to vendor selection, the vendor selection process itself and the reputation and robustness of the 
participating vendors. As part of this process interviews and surveys were undertaken with the potential supplier 
stakeholders and the results reported back to the Board. The Board’s approval was provided based on the robust 
rationale, the detailed tender and selection process, and the outcome of the assurance reports. 
The Board oversaw the effective management of the supplier workstream which formed part of the CCD wind-down 
programme. You can read more about this in our principal decision on page 78. 
The Group continues its commitment to fair, consistent treatment and prompt payment for suppliers and the CCE 
Committee reviews the Group’s prompt payment performance on behalf of the Board through its monitoring of the 
Blueprint Dashboard. The Board approved the Modern Slavery Act Declaration in March 2020. 
Topics 
The Scheme and managed run-off of CCD. Prompt payment practices, data protection, GDPR and modern slavery. 
Vendor selection processes were conducted throughout the year for the provision of share plan administration 
and purchase of new IT infrastructure. The efficacy of the vendor selection process and the Supplier Relationship 
Management Framework.
Significant 
feedback and 
value added
Recommendations to the Board following robust vendor selection processes for the provision of new IT architecture 
and independent assurance over the same.
Supplier sentiment, including continued supplier confidence in the Group following announcement of the 
wind‑down of CCD.
Key outcomes 
	
– A well-executed supplier engagement plan resulting in continued supplier confidence through the Scheme 
and CCD wind-down and maintenance of services for other divisions.
	
– Continued prompt payment of suppliers, thereby remaining a signatory of the Prompt Payment Code 
and maintaining the Group’s reputation for high standards of business conduct. 
	
– Approval of the Group’s Modern Slavery Statement. 
	
– Commencement of the formal reappointment of Deloitte as the Group’s external auditor, the vendor selection 
process for which concluded early in 2021.
	
– Approval of significant investment in new IT architecture for Sunflower Loans.
	
– The appointment of a new administrator for the Group’s share plans. 


Principal decision – streamlining our corporate governance  
and transforming our operating model 
On 13 January 2022 the Company announced a restructure of the Board 
of Vanquis Bank to substantially align its membership with the Board 
of the Company. The decision to streamline the Boards of the two legal 
entities has delivered immediate benefits of efficiency and reduced 
duplication in the Group’s governance structure. However, the changes 
were also an important step in transforming the operating model and 
executing the Group’s strategy. You can read more about the Group’s 
strategy in our Strategic Report on pages 28 to 32.
The Board began its deliberations in May 2021 and, after giving careful 
thought to the implications of the CRD V regulation which introduced 
the requirement for financial holding companies to be subject to 
supervisory approval and consolidated supervision of the Group’s 
structure, commissioned a review of the risks and opportunities 
to evolving the Group’s corporate governance arrangements 
and operating model. 
Integrated operating model
Historically the Group has been organised in a federated model, 
by division with the entities operating on a largely separate basis. 
Alongside CRD V, direct Board engagement through conversations 
with the regulator had reflected that the FCA regarded the Group 
and its entities as one and expected the Group as a whole to apply 
consistency to areas of key importance such as credit risk. 
To address these points the Board contemplated an integrated 
operating model which would: a) create an aligned Board structure to 
simplify governance; b) develop a shared service model to improve 
control and reduce cost; c) use a Treasury function to optimise funding; 
and d) create a Group IT capability to enable a single customer view 
across multiple products and streamline future technology investment. 
The Board discussed stakeholder benefits of an integrated operating 
model, which included more varied career progression for colleagues 
and enhanced potential to delivery long-term value for shareholders. 
The Board approved management’s proposal to further pursue the 
benefits of an integrated operating model and you can read more 
about the governance changes in our CEO’s Review on page 5. 
Activity undertaken to optimise funding includes the EMTN Programme 
described in our principal decision on page 82, and progress on our IT 
capability in our personal loans update on page 47.
Alignment
The Group assessed its corporate governance arrangements relative 
to its peers and noted that other banking groups were run on an 
integrated basis. Furthermore, there had been simplification elsewhere 
in the Group following the wind-down of CCD which prompted the 
Board to reassess the effectiveness of the dual Board structure. Under 
the dual Board structure Provident Financial plc and Vanquis Bank 
Boards sat separately and had different members. With Vanquis 
Bank being the Group’s largest subsidiary, the structure necessitated 
duplication of reporting efforts, management time in meetings and 
costs. The structure also overcomplicated the management of risk 
and distribution of tasks under CRD V.
The Board engaged directly with the FCA and PRA on the proposal to 
streamline its governance arrangements and sought independent 
professional advice that considered the legal and regulatory 
expectations on the companies and implications of any change. 
The advice confirmed to the Board that legal and regulatory 
considerations favoured the proposed alignment, after which 
the Board approved the work to progress. 
An independent and thorough process was undertaken to assess the 
skills and experience of all the directors after which the necessary 
regulatory applications were submitted. You can find out more about 
our directors in their biographies on pages 112 to 114, and their roles in 
our division of responsibilities on pages 134 to 136 and in our Nomination 
Committee Report starting on page 143.
Provident Financial plc Annual Report and Financial Statements 2021
86
Section 172 continued
Statement regarding section 172 of the Companies Act 2006 continued

PFG’s contribution 
to risk management 
and principal risks
Q&A
Q1.
How are we strengthening our risk 
management capabilities to support 
the delivery of the Group’s strategy?
The Group Risk Harmonisation Programme 
(RHP) was established in 2020 with the aim of 
providing a more consistent and integrated 
approach to risk management across the 
Group. During 2021 there has been significant 
continued progress in the alignment of risk 
management processes for the identification, 
assessment and management of the Group’s 
principal risks, and in strengthening second 
line oversight. This has been underpinned 
by a structured programme approach 
delivering significant improvements in the 
risk strategy, governance, operating model, 
process, controls and technology. When 
the programme is fully embedded in 2022, 
the Group will have an enhanced single 
Enterprise Risk Management Framework 
(ERMF) and associated policies, tools, systems 
and processes which will further enhance 
the Group’s capability to consistently and 
effectively manage its risks. We have also 
strengthened the Group Risk senior leadership 
team to ensure we have expert oversight 
and coverage for all our Group principal 
risks and to make key contributions to 
regulatory developments.
Q2.
How are we proactively responding 
to the significant changes in our 
regulatory environment? 
As part of the Group RHP we have re‑evaluated 
our Group principal risks, which are those 
risks most critical to the alignment of the 
Group strategy. We have added an additional 
three Group principal risks to our Group Risk 
Management Framework (GRMF) – climate 
risk, market risk and financial risk – to ensure 
we drive consistency in the management of 
these areas across the Group. 
In recognition of increased regulatory scrutiny 
around customer outcomes, in particular 
the Consumer Duty Consultation and key 
themes surrounding affordability and 
creditworthiness, vulnerability and financial 
difficulty and forbearance, we have replaced 
legacy and divisional risk management for 
these matters with the Group Conduct Forum 
(GCF). The GCF has representation from across 
the Group and prioritises the development of 
a Group-wide Conduct Risk Framework, and 
the enhancement of the Group’s responsible 
lending and Group vulnerability policies 
and procedures.
Q3.
What is our main risk focus for the next 
12 months?
A key part of our focus for 2022 is to further 
embed the RHP and continue to develop our 
risk management approach, capabilities and 
culture to make sure we manage the risks to 
which we are exposed to as a Group. We will 
continue to influence, support and challenge 
the business in managing its strategic risk 
pillars by:
	
– maintaining a secure and efficient capital 
and funding structure;
	
– delivering sustainable growth and returns 
to our shareholders;
	
– optimising our reputation and becoming 
the trusted bank for the underserved;
	
– establishing a strong risk and 
customer‑led culture;
	
– maintaining operational resilience 
and business capabilities; and
	
– managing execution risk associated with 
strategic and operational change activity. 
In order to successfully implement the Group’s 
risk strategy, we have defined a purpose and 
adopted a set of principles within the Group 
Risk function. These principles and purpose 
enable us to demonstrate a proactive approach 
to the Group’s strategic drivers and expected 
behaviours. Group Risk’s purpose is to support 
and challenge PFG to help put our customers 
on a path to a better everyday life by helping 
the business understand its risks and by 
building a strong control environment through 
insight, influence and assurance. This will 
strengthen the Group’s ability to become 
the bank for the underserved.
Gareth Cronin
Group Chief Risk Officer
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Strategic report
Risk management and principal risks

Provident Financial plc Annual Report and Financial Statements 2021
88
Risk management and principal risks continued
Introduction and recent 
developments
Introduction/overview
During 2021 the Group significantly strengthened its risk 
management capabilities and embedded these into 
business-as-usual practices. This has been delivered primarily 
through the RHP via further embedding of an enhanced 
single Enterprise Risk Management Framework (ERMF) 
and associated policies, tools, systems and processes.
The Group’s approach to risk management
Risk management is recognised as an integral component 
of good management and governance. In the context of PFG 
it is critical to enable us to optimise our shareholder return, 
and maximise our business opportunities while maintaining 
positive outcomes for all our key stakeholders that include 
shareholders, customers, colleagues and regulators. The 
GRMF plays an important role in supporting the Group Board 
and Executive in the implementation of an integrated business 
strategy. The GRMF is based around an ‘enterprise’ approach 
that enable a single view of all risks, and managing those risks 
in a consistent way up, down and across the enterprise.
We proactively identify and manage our emerging risks, 
defined as risks that can arise from external future events 
such as political, economic, social or environmental issues. 
Emerging risks are typically those of which the timing and 
impact are uncertain and which are generally beyond 
our control. They are subject to the same enterprise risk 
management activity as our Group principal risks, which 
includes risk identification, monitoring and reporting within 
the Risk function and the Group’s governance structure.
Risk culture
Our Purpose, strategic drivers and behaviours combine to 
drive us to always do the best we can for our customers 
and colleagues. We promote a risk culture that supports 
appropriate risk awareness, behaviours and judgements 
in the level of risk we are willing to take. We have a number 
of strategic risk drivers with the overall aim of delivering 
sustainable profits as a Group whilst meeting the needs and 
requirements of all our key stakeholders including customers, 
regulators, investors, colleagues, communities and suppliers. 
Our culture is underpinned by an appropriate balance 
between risk and reward, with accountabilities reinforced 
through the Senior Managers and Certification Regime. 
Risk objectives are also included as part of non-financial 
measures in Group and divisional executive scorecards and 
we have embedded a Risk Adjustment Framework to formally 
record the linkage between risk management and reward. 
Risk appetite
The Group defines its risk appetite as the amount and type 
of risk the organisation is prepared to seek, accept or tolerate 
at any point in time, measured over a rolling 12-month 
period. Our risk appetite is holistic and covers the 13 principal 
risks detailed later in this report. The Board is responsible 
for approving the Group’s risk appetite statements at least 
annually with the supporting Board-level metrics cascaded 
into more detailed business appetite metrics, limits and 
thresholds at a divisional level. 
Recent developments
The Group has continued to make significant progress on key 
initiatives to strengthen and embed its overall risk governance, 
frameworks and capabilities:
	
–
We have continued to make significant progress embedding 
our RHP with the goal of consolidating the various divisional 
frameworks into an integrated single group ERMF. This 
incorporates a number of key activities including the 
development of a consistent suite of Group‑wide Risk 
Policies and a risk and control self‑assessment (RCSA) 
methodology. The majority of this is expected to be 
embedded during 2022, led by our newly appointed 
Group Head of Enterprise Risk.
	
–
An agreement was signed with an external vendor for a 
Group-wide integrated Group risk system. Implementation 
of the Group risk system is a significant enabler for risk 
harmonisation and will demonstrate delivery against 
regulatory commitments to enhance Group-wide risk 
capability, improve risk and control effectiveness, and 
realise resource efficiencies with the automation of 
processes and reporting.
Modern working model
As the Covid-19 pandemic continues to impact the economy 
and society, we have continued to respond in a fluid and agile 
manner. Our ongoing priorities have been to:
	
–
ensure we continue to deliver fair customer outcomes; 
	
–
maintain an optimal capital and liquidity position;
	
–
manage the health and wellbeing of our colleagues 
through revised working arrangements, home working  
and technology support; and
	
–
maintain strong and proactive relationships with 
our regulators, especially where we were needed to 
implement significant change, e.g. the closure of CCD  
and Scheme of Arrangement. 
Many of the changes we made due to the initial impact 
of the pandemic have now become business-as-usual 
enhancements to our risk management processes and 
we will continue to be agile in 2022 and beyond.
We continue to enhance our risk 
management capabilities while 
harmonising our supporting risk 
infrastructure and frameworks through 
significant investment in our Risk function.
Gareth Cronin
Group Chief Risk Officer

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89
Strategic report
Risk governance structure
The Group’s risk governance structure is outlined below. In combination, the various Board, executive and risk 
committees strengthen our ability to identify, assess, manage and, as appropriate, escalate risks, while also 
supporting the Group in responding to the changing external and regulatory environment. 
Group Board
Reviews the Group RMF annually to ensure that it remains fit for purpose and complies with relevant laws 
and regulations including the 2018 UK Corporate Governance Code (the Code).
Board committees
Risk Committee (RC)
Board committee responsible for ensuring that there is an 
appropriate risk management framework embedded across 
the Group, monitoring key risk positions and trends, and 
providing oversight and advice to the Board in relation to the 
current and potential future risk strategy and exposures. 
Customer, Culture and Ethics Committee
Board committee responsible for reviewing the Group’s 
culture and business processes to ensure they are focused 
on delivering fair customer outcomes, overseeing the 
Group’s delivery and embedding of its Blueprint and ensuring 
the Board meets its corporate governance requirements 
under the Code.
Management committees
Group Executive Committee (Group ExCo)
Executive committee chaired by the Group CEO 
responsible for developing, proposing and implementing 
Board‑approved strategy. In doing so, it is responsible for 
managing the Group strategic risks and overseeing divisional 
risks. Detailed assessment and oversight of these risks are 
delegated to the Group Executive Risk Committee.
Group Executive Risk Committee (GERC)
Executive committee chaired by the Group CRO responsible 
for managing the Group’s strategic and emerging risks and 
overseeing divisional risks. The GERC receives reports from the 
divisional CROs which cover key risks within their respective 
divisions. The Group CRO also provides a regular report from 
a second line perspective on the enterprise-wide risks facing 
the Group, how they are trending, and whether there is an 
agreed ‘path to green’ to ensure these are managed within 
risk appetite.
Cross-Divisional Risk Forum (CDRF)
Risk Forum chaired by the Group CRO, bringing each of the divisional CROs and Head of Enterprise Risk together. It primarily acts 
as a platform for sharing views, coordinating forward-looking risk assessment, identifying new and emerging risks and providing 
an independent forum for the divisional CROs to escalate material risks. The CDRF enables the Group CRO to give an independent 
viewpoint on both the risks of the divisions and the Group and assists the Chair of the GRC to better understand and prioritise the 
key risks of the Group.
Three lines of defence (3LOD) model
The Group operates a 3LOD model to articulate key accountabilities and responsibilities for managing risk 
and to support effective embedding of risk management across the organisation.
The first line of defence – line management 
Owns the risk and is responsible for identifying, assessing, monitoring and reporting risk within its respective areas whilst ensuring that 
appropriate internal controls, processes and systems are in place to deliver against business strategy and objectives.
The second line of defence – Group and divisional risk functions
Sets minimum policy and control standards and establishes effective risk management frameworks, providing independent challenge and 
oversight, including agreeing risk appetite, and protecting the Group against non-compliance with laws or regulation.
The third line of defence – Group Internal Audit
Provides independent and objective assurance on the design adequacy and operational effectiveness of internal controls, and overall 
effectiveness of the Group’s risk governance and risk management practices, and provides assurance on whether the first and second lines 
of defence fulfil their respective responsibilities.

Provident Financial plc Annual Report and Financial Statements 2021
90
Risk management and principal risks continued
Risk appetite framework 
The Group risk appetite framework creates a clear link between PFG’s business 
strategy and its strategic risk objectives. It defines the overarching approach 
through which the Group’s risk appetite is established and communicated.
Group strategy and Purpose 
We help put people on a path to a better everyday life
Risk appetite framework
Customer  
progression
Fighting fit
Human  
experiences
Head and  
heart decisions
Our principal risks
Credit
Capital
Legal and governance
People
Operational
Strategy
Market 
Funding and liquidity
Conduct and regulatory 
Climate
Technology and information security 
Financial crime
Model
Strategic risk objectives
Maintaining a secure and efficient 
capital and funding structure
Delivering sustainable growth 
and returns to our shareholders
Optimising our reputation 
and becoming the trusted bank 
for the underserved
Establishing a strong risk 
and customer-led culture
Maintaining operational resilience 
and business capabilities
Managing execution risk associated 
with strategic and operational 
change activity

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91
Strategic report
Risk appetite headlines
We will maintain sufficient capital, 
both in quantity and quality, to meet 
regulatory requirements and will hold 
a management buffer as agreed with 
the Board.
Capital
Conduct and 
regulatory
Funding  
and liquidity
We will maintain a properly engaged 
and skilled workforce which is aligned 
to our Purpose and Group culture.
People
The Group will manage our credit risk 
exposures through effective underwriting 
processes, systems and controls to 
support appropriate lending decisions.
We will maintain robust, resilient 
technology platforms/systems and 
services with strong information security 
and data controls to prevent significant 
customer detriment, regulatory 
breaches or reputational damage.
Technology 
and information 
security 
Credit
We will seek new business opportunities, 
both organic and inorganic, which remain 
aligned to our customer, regulatory and 
commercial objectives. 
Strategic
We will limit operational losses as a result 
of control failures attributed to people, 
processes and systems including those 
over external suppliers.
Operational
We will aim to avoid any material 
legal breaches. In the event that they 
do occur, we will, where possible, 
correct them promptly and in all cases 
carry out necessary management 
to mitigate risks and learn from our 
mistakes. We will maintain oversight 
of our business through robust and 
clearly documented governance 
and delegation arrangements.
Legal and 
governance 
We will operate a strong and risk-proportionate set of systems and controls to detect and prevent financial crime 
breaches. In the event that they do occur, we will investigate them promptly and learn from control failings, gaps 
or issues. We will maintain oversight of our business through robust and clearly documented governance and 
delegation arrangements.
Financial crime
We will ensure that under a severe and 
adverse change in interest rates, any 
risk to our capital (economic value) or 
earnings remains within levels agreed 
with the Board and for which Pillar 2A 
capital is held.
We will understand, review and address 
our exposure to climate risks, meet our 
commitments on climate targets and 
reporting in line with relevant government 
legislation and recommendations, and 
seek new opportunities arising from 
climate change. We will ensure that our 
climate targets are set in line with our 
commitment to support the UN’s Business 
Ambition campaign to hold the increase 
in global temperatures to 1.5°C above 
pre‑industrial levels.
Market
Climate
Through strong governance all 
material models will perform in line 
with expectations.
Model
We will deliver fair outcomes for our 
customers at all stages of the customer 
lifecycle. We will aim to avoid any material 
regulatory breaches and, in the event 
that they do occur, we will correct them 
promptly and learn from our mistakes.
Our funding risk appetite is to maintain a 
stable and prudent funding profile without 
any significant reliance on any single 
source of funds, retaining a sufficient level 
of unencumbered assets and unutilised 
funding sources as contingency.
Our liquidity risk appetite is to maintain 
sufficient liquidity resources to be able to 
meet our liabilities as they fall due, whether 
in normal conditions or stress, while also 
meeting our regulatory requirements.

Provident Financial plc Annual Report and Financial Statements 2021
92
Key risks
Principal risks
Minor
Moderate
Major
Critical
Remote
Unlikely
Possible
Probable
Probability
Impact
Capital
P1
Strategy
P5
Funding and liquidity
P2
Climate
P6
Market
P3
Legal and governance
P7
Credit
P4
Financial crime
Technology and 
information security
P8
P11
Conduct and 
regulatory
Operational
P9
P12
People
Model
P10
P13
	 Residual risk
	 Gross risk
Risk management and principal risks continued
Increased
Stable
Decreased
Change during the year
Links to strategy
Grow 
customer‑centric 
businesses
Act responsibly 
and with integrity
Maintain a secure 
funding and 
capital structure
1
2
3
Minor
Risk rating after mitigation
Major
Moderate
Critical
!
P6
P2
P11
P4
P7
P1
P12
P8
P10
P8
P6
P5
P7
P2
P9
P4
P11
P12
P1
P3
P13
P10
P3
P5
P9
P13

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Strategic report
Principal risks
Principal risks are risks which are inherent to the Group’s strategy and business model, and 
have formally been articulated as part of the Group’s risk appetite framework. Principal risk 
categories and associated risk appetite statements are reviewed and approved by the 
Board on an annual basis, effectively defining the Group’s overall risk appetite.
P1  Capital risk
3  
 
Risk description 
The risk that the Group 
is unable to maintain 
appropriate, minimum 
regulatory capital or an 
internal management 
buffer to cover risk 
exposures and withstand 
a severe stress as defined 
in its risk appetite and in 
the ICAAP. 
Mitigating activities and other considerations
	
–
The Group and bank operate within a defined capital risk appetite, with thresholds 
reported to and monitored by Group and bank Boards. The boards regularly review both 
the existing and forecast capital position to ensure that planned capital resources are 
sufficient for planned changes in the balance sheet.
	
–
In line with the PRA’s requirements, the Group’s Internal Capital Adequacy Assessment 
Process (ICAAP) is updated at least annually and identifies the levels of capital required 
under the regulatory total capital requirement (consisting of Pillar 1 and Pillar 2A risks) 
and any PRA and confidential buffers (to the extent that any are required). The 2021 
ICAAP evidenced that the Group and bank will continue to be able to meet their capital 
requirements including in stress scenarios over a five-year time horizon. 
	
–
In line with industry practice, to ensure preservation of capital and support business 
stability, the 2019 dividend was cancelled and no dividends were paid by the Group to its 
shareholders in respect of 2020. As the macroeconomic outlook has now improved and 
in line with the Group’s results, the Group is proposing a dividend in respect of 2021, to be 
paid in 2022.
	
–
In October 2021, the Group’s first Tier 2 subordinated bond since 2005 was issued for an 
amount of £200m. It has a 10.25-year maturity that is callable at the Group’s discretion 
between 5 and 5.25 years, and pays a coupon of 8.875%. The issuance was written from 
the Group’s £2bn EMTN Programme and was oversubscribed by around 2 times in the 
market. The issuance represents an important milestone as the Group diversifies and 
optimises its sources of capital in support of future lending growth. The Group’s risk 
monitoring measures have been updated to take account of the Tier 2 issuance. 
	
–
At 31 December 2021, the Group’s CET1 ratio was 29.1% (2020: 34.2%) and the total capital 
ratio was 40.6% (2020: 34.2%). CET1 decreased over 2021 from £675m to £507m, reflecting 
the costs of closing CCD and the scheduled unwind of the IFRS 9 transitional relief in 
regulatory capital. Total capital increased over 2021 from £675m to £707m due to the 
issuance of Tier 2 debt capital and includes £121m of Tier 2 capital to pre-fund future 
balance sheet growth.
	
–
On 13 December 2021, the Financial Policy Committee (FPC) announced an increase to 
the UK countercyclical capital buffer rate to 1%, to be implemented by 13 December 2022. 
Provided the UK economy continues to recover, the FPC expects to increase the rate 
further to 2% in quarter 2 of 2022, to take effect in quarter 2 of 2023. These increases are 
absorbed within the capital plans of the Group and bank.
	
–
As previously reported, the Group and bank have elected to phase in the impact of 
adopting IFRS 9 over a five-year period. In response to Covid-19, the PRA ratified additional 
capital mitigation in 2020 which the Group also fully adopted. 
	
–
The Group and bank plans for the unwind of the IFRS 9 transitional adjustment as part 
of both regular capital planning and under stress scenarios.
	
–
The Group’s Pillar 3 disclosures contain a comprehensive assessment of its capital 
requirement and resources. Pillar 3 disclosures for the year ended 31 December 2021 
are published separately on the Group’s website, www.providentfinancial.com.


Provident Financial plc Annual Report and Financial Statements 2021
94
Risk management and principal risks continued
P2  Funding and liquidity risk
3  
 
 
Risk description 
The risk that the Group has 
insufficient liquidity to meet 
its obligations as they fall 
due, and/or is unable to 
maintain sufficient funding 
for its future needs.
Mitigating activities and other considerations
	
–
Liquidity and funding risk appetite is established at Group and bank level, with thresholds 
reported to and monitored by the Group and bank Boards.
	
–
The Group’s current funding strategy is to maintain sufficient available funds and 
committed facilities to pre-fund the Group’s liquidity and funding requirements for at 
least the next 12 months, maintaining access to diversified sources of funding comprising: 
(i) external market funding, including retail bonds, institutional bonds and private 
placements; (ii) securitisation; (iii) retail deposits; and (iv) access to the Bank of England 
Liquidity and Funding Schemes at Vanquis Bank.
	
–
The Group continued to utilise its auto loan securitisation warehouse facility, drawing 
a further £50m in February 2021, taking its total drawings to £200m. The warehouse 
was refinanced and restructured in July 2021 to improve the efficiency of the usage of 
collateral such that drawn funding increased to £275m with no significant increase in 
asset encumbrance. The facility also provides for a committed but currently undrawn 
amount of £50m which provides contingent liquidity.
	
–
As at 31 December 2020, the Group had a multi-currency RCF with a total facility size of 
approximately £148m. In line with the Group’s strategy of reducing reliance on the RCF, 
some of the new securitisation funds were used to reduce the Group’s RCF commitments, 
initially to £90m alongside an extension of the facility to July 2023. In line with the strategy 
to reduce its reliance on the RCF as a source of funding, the Group took the decision to 
early repay and cancel the facility in March 2022.
	
–
In September 2021, the Group repaid its £65m, 6.0% retail bond in line with its 
contractual maturity.
	
–
In October 2021, the Group successfully completed a liability management exercise 
involving the partial tender and repurchase of £71.5m of the then outstanding £175m 
8.25% senior bonds maturing in June 2023, and the issue of £200m Tier 2 bonds 
(described in capital risk above).
	
–
The above actions taken by the Group during 2021 extended the weighted average 
maturity of its non-bank funding.
	
–
The bank accepts retail deposits and, in line with its regulatory requirements, maintains 
high-quality liquid assets to meet the liquidity coverage ratio (LCR) and its internal stress 
tests as stipulated within its Internal Liquidity Adequacy Assessment Process (ILAAP). The 
Group and bank monitor and report the LCR to the PRA on a consolidated and solo basis 
as applicable. 
	
–
The bank maintained a significant surplus of liquidity against its regulatory and internal 
requirements throughout 2021, and is managing this down in a prudent manner as the 
uncertainty arising from the pandemic is reduced.
	
–
In January 2021, the bank completed its inaugural issue from its newly established credit 
card receivable master trust. The transaction has been rated (AAAsf/Aaa(sf)/AAAsf) by 
Fitch Ratings, Kroll Bond Rating Agency and Standard & Poor’s. The bonds are listed on 
the London Stock Exchange. These notes have enabled access to the Bank of England’s 
Liquidity and Funding Schemes. The majority of the senior rated notes have now been 
pledged to the Bank of England to support borrowing of £174m from the Term Funding 
Scheme with additional incentives for Small and Medium-sized Enterprises (TFSME).

Principal risks continued
Increased
Stable
Decreased
Change during the year
Links to strategy
Grow 
customer‑centric 
businesses
Act responsibly 
and with integrity
Maintain a secure 
funding and 
capital structure
1
2
3
Minor
Risk rating after mitigation
Major
Moderate
Critical
!

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95
Strategic report
P3  Market risk
3  
 
 
Risk description 
The risk to the Group’s 
current and prospective 
capital and income position 
arising from adverse 
movements in interest rates. 
Mitigating activities and other considerations
	
–
The Group and bank have established interest rate risk appetites, with thresholds 
reported to and monitored by Group and bank Boards. 
	
–
The Group and bank do not actively seek to take significant unmatched positions 
and do not operate a trading book.
	
–
Analysis of an interest rate sensitivity gap is principally used to assess the Group’s 
exposure to interest rate risk by identifying unmatched duration positions. 
	
–
The Group and bank report their exposure to interest rate risk considering earnings at 
risk (EaR) and market value sensitivity (MVS). Risk appetite is assessed against a 100bps 
and 200bps parallel shock to interest curves respectively. Risk appetite has also been 
established for economic value of equity (EVE) which is monitored against a 200bps 
parallel shift in rates, as well as the six standardised shocks prescribed by the Basel 
Committee on Banking Supervision (effective from the 31 December 2021).
	
–
The Group and bank also monitor their exposure to basis risk, with the Bank of 
England base rate and SONIA the only external reference rates for on-balance sheet 
positions. The Group no longer has any exposure to LIBOR having refinanced the RCF 
and Moneybarn’s securitisation facility in 2021, which included revision to the external 
reference rate to SONIA.

P4  Credit risk
1   2  
 
 
Risk description 
The risk of unexpected credit 
losses arising through either 
adverse macroeconomic 
factors or parties with whom 
the Group has contracted 
failing to meet their 
financial obligations.
Mitigating activities and other considerations
	
–
The Group has continued with a cautious approach to credit risk through the pandemic. 
Arrears have remained low as consumers continued to receive support via government 
initiatives, including the furlough scheme.
	
–
Vanquis Bank has implemented a number of pre-emptive measures to manage 
exposures as government support is withdrawn. These include a limit decrease strategy 
for the up-to-date, active book and restriction of credit lines where external indicators 
of increasing financial stress are present.
	
–
The Group has maintained prudent post-model adjustments in its provision calculations 
to compensate for the muting of credit risk indicators, driven by government support 
measures through the pandemic.
	
–
Concentration risks arising from the pandemic have been considered by the Group’s 
divisions. Populations likely to be impacted by the pandemic have been identified and 
are subject to ongoing monitoring. The Group has continued to acquire additional data 
sources to support the identification of customers experiencing income shocks or other 
adverse financial impacts. This data has been integrated into lending decisions for our 
new and existing customers.
	
–
Performance of risk models is being closely monitored, with adjustments implemented 
where any deviation from expected performance is evidenced. 
	
–
The Group continues to pursue opportunities to supplement existing data sources 
to enhance both credit and affordability risk, i.e. open banking.


Provident Financial plc Annual Report and Financial Statements 2021
96
Risk management and principal risks continued
Increased
Stable
Decreased
Change during the year
Links to strategy
Grow 
customer‑centric 
businesses
Act responsibly 
and with integrity
Maintain a secure 
funding and 
capital structure
1
2
3
Minor
Risk rating after mitigation
Major
Moderate
Critical
!
P5  Strategic risk
 
1  
2  
3  
 
 
Risk description 
The risk of making poor 
strategic decisions related 
to acquisitions, products, 
distribution, etc. as a result 
of ineffective governance 
arrangements, processes 
and controls.
Mitigating activities and other considerations
	
–
The Board and its sub-committees make risk-based decisions in the formulation 
of business strategy, in line with the delegated authority framework and subject 
to independent oversight from the Risk function.
	
–
Strategic redirection from high-cost to medium-cost lending following the closure of CCD 
and SOA to cap potential liabilities that would adversely affect the Group. 
	
–
Board governance manual and Delegated Authorities Manual (DAM) in place to provide 
framework for key decision making at all levels across the Group and divisions.
	
–
Executive director scorecards in place with reward incentives based on a combination 
of financial and non-financial measures.
	
–
Group risk appetite framework in place with agreed measures and thresholds approved 
by the Group Board.
	
–
Strategic and emerging risks reported to the GERC and GRC on any areas of concern.
	
–
Risk overlay completed annually by the Group CRO on behalf of the RemCo to provide 
recommendations on adjustments to variable reward where governance has failed.

P6  Climate risk
 
2  
 
 
Risk description 
The physical risk of the 
impacts of climate change 
and the business risk 
posed to the Group and 
its counterparties related 
to non-compliance 
costs and financial loss 
associated with the 
process of adjusting to 
a low‑carbon economy. 
Mitigating activities and other considerations
	
–
Climate risk adopted as a Group principal risk, with supporting risk appetite established 
to provide greater focus on compliance with the Task Force for Climate-related Financial 
Disclosures (TCFD) recommendations, forming the basis for the development of 
science‑based targets from 2022 onwards.
	
–
Group-wide climate strategy and policy in place to ensure appropriate governance, 
controls and processes are in place to support compliance with TCFD recommendations 
and broader ESG strategy (including net-zero targets). 
	
–
Climate Risk Committee operational, supported by Climate Risk and Environmental 
Working Groups, facilitating integration of climate considerations into the Group’s 
broader Risk Management Framework through its reporting lines into the Customer, 
Culture and Ethics Committee and Group Executive Committee. 
	
–
New scenario analysis and stress testing framework in development to drive enhanced 
monitoring of PFG’s exposure to material short and long-term impacts of transition and 
physical climate-related risks, and to inform forward-looking strategy. ICAAP activity continues 
to take account of material climate-related financial impacts, meeting PRA requirements. 
	
–
Monitoring of material supplier emissions and colleague and customer impacts, such as 
altered commuting activity and changes to living costs, including energy price increases.
	
–
Continued offsetting of direct operational (scope 1 and 2) greenhouse gas emissions 
via investment in sustainable development projects and all the Group’s main premises 
certified to the environmental management standard ISO 14001:2015. 

Principal risks continued

Provident Financial plc Annual Report and Financial Statements 2021
97
Strategic report
P7  Legal and governance risk
 
2  
 
Risk description 
The risk that the Group 
is exposed to financial 
loss, fines, censure or 
enforcement action due 
to failing to comply with 
legal and governance 
requirements as a result of 
ineffective arrangements, 
processes and controls. 
Mitigating activities and other considerations
	
–
Board governance manual and Delegated Authorities Manual (DAM) in place to provide 
framework for key decision making at all levels across the Group and divisions.
	
–
Board effectiveness is assessed on annual basis with action plans in place to promote 
a culture of continuous improvement. 
	
–
Explicit approval from the Group Board is required before decisions and actions that 
could result in risks outside of appetite are made.
	
–
Conflicts of Interest Policy and processes in place to ensure all employees meet their 
fiduciary responsibilities. 
	
–
All regulatory interactions are recorded and tracked, with regular reporting through 
our executive and Board committees to ensure consistency and read across through 
a Group lens.
	
–
The Group proactively engages with regulatory authorities and industry bodies 
on forthcoming regulatory changes.

P8  Financial crime risk
 
2  
 
 
Risk description 
The risk that the Group’s 
products and services are 
used to facilitate financial 
crime against the Group, 
customers or third parties.
Mitigating activities and other considerations
	
–
The Group is committed to operating a strong and risk-proportionate set of systems 
and controls to manage the risk within appetite.
	
–
Financial crime improvement programme in Vanquis, primarily focused on implementing 
enhanced surveillance technology, has largely been completed.
	
–
Financial crime risk appetite statement and metrics refreshed providing improved insight 
of the key risks to senior management.
	
–
Regulatory actions and notifications are managed/monitored in line with relevant 
timescales and regular horizon scanning is in place to identify relevant and significant 
regulatory change.
	
–
New financial crime risk assessment methodology implemented which will enhance 
identification of financial crime risks and threats and how these are mitigated through 
the organisation. This has begun with Vanquis and will be rolled out across the Group. 
	
–
System investment for PSD II and better decision making science within the ruleset 
resulting in less losses and victims of fraud within Vanquis.

P9  Conduct and regulatory risk
 
1  
2  
 
Risk description 
Conduct risk: The risk 
of customer detriment 
due to poor design, 
distribution and execution 
of products and services 
or other activities which 
could lead to unfair 
customer outcomes or 
regulatory censure.
Regulatory risk: The risk 
that the Group is exposed 
to financial loss, fines, 
censure or enforcement 
action due to failing 
to comply with laws or 
regulations (including 
handbooks, codes of 
conduct, and statutory 
and regulatory guidance).
Mitigating activities and other considerations
	
–
Conduct risk appetite refreshed providing greater focus on outcome measures.
	
–
New Conduct Risk Framework is being developed to provide improved monitoring of 
customer outcomes across all high-risk interactions including lending, forbearance, 
vulnerability and complaints.
	
–
Conduct policies and procedures in place at a divisional level to ensure appropriate 
controls and processes that deliver fair customer outcomes.
	
–
New Group Responsible Lending Policy has been developed providing overarching 
principles for all the divisions in response to the changing regulatory environment 
and requirements around sustainable lending. 
	
–
During the pandemic we have ensured that our customers continue to receive the 
service they need during these difficult times, in particular the provision of payment 
deferrals in line with FCA guidance.
	
–
A number of regulatory programmes remain under close management, most notably 
Persistent Debt and PSD II (SCA). Projects are in place to oversee delivery and updates 
provided to the regulators as required. 
	
–
Establishment of Group Complaints Forum and reporting to ensure we are learning from 
complaints trends across the divisions, including any FOS referrals or upholds and actions 
of claims management companies. This has resulted in a number of strategic changes 
outlined in our emerging risks ‘Threats to our business model’ and ‘Responsible lending’. 


Provident Financial plc Annual Report and Financial Statements 2021
98
Risk management and principal risks continued
P10  People risk
   
2  
 
Risk description 
The risk that the Group fails 
to provide an appropriate 
colleague and customer-
centric culture, supported 
by robust reward and 
wellbeing policies and 
processes, effective 
leadership to manage 
colleague resources, 
effective talent and 
succession management, 
and robust controls to 
ensure all colleague-related 
requirements are met. 
Mitigating activities and other considerations
	
–
Harmonisation of People and Human Resource functions into central shared service.
	
–
Move to Group-consistent framework for performance management including 
the roll‑out of ‘Be Better’ objective setting. 
	
–
Succession plans completed and in place for all executive and senior management.
	
–
Balanced scorecards introduced and aligned across the Group and divisions with clear 
frameworks and evaluation criteria established through RemCo for variable pay.
	
–
A number of ongoing communications have been and continue to be shared with 
colleagues at a Group and divisional level to keep them informed of business changes 
to support wellbeing. 
	
–
Full health and safety risk assessment completed of all our key work locations 
with mitigating actions completed. 

P11  Technology and information security risk 
 
2  
 
 
Risk description 
The risk arising from 
compromised or 
inadequate technology, 
security and data that could 
affect the confidentiality, 
integrity or availability of the 
Group’s data or systems.
Mitigating activities and other considerations
	
–
An IT First Line Controls Review (FLCR) is in progress which will baseline and standardise 
risk management and control across the Group’s IT functions. 
	
–
Group-wide security improvement programme has been initiated to deliver an ISO 27001 
aligned framework.
	
–
The investment and development of a new Group IT platform capable of housing multiple 
products, the new Sunflower Loans business being the first, and addressing technical 
debt/legacy issues being faced/experienced across the Group. 
	
–
Data Protection Officer (DPO) reporting transferred to the Group Risk function to reinforce 
independence of office covering oversight arrangements.
	
–
Group governance and centres of excellence/communities of interest have been 
established for security, architecture, resilience and risk (GRC).

Principal risks continued
Increased
Stable
Decreased
Change during the year
Links to strategy
Grow 
customer‑centric 
businesses
Act responsibly 
and with integrity
Maintain a secure 
funding and 
capital structure
1
2
3
Minor
Risk rating after mitigation
Major
Moderate
Critical
!

Provident Financial plc Annual Report and Financial Statements 2021
99
Strategic report
P12  Operational risk
 
2  
 
 
Risk description 
The risk of loss resulting 
from inadequate or failed 
internal processes, people 
and systems or from 
external events. 
Mitigating activities and other considerations
	
–
The 3LOD model throughout the Group ensures there are clear lines of accountability 
between management which owns the risks, oversight by the Risk function and 
independent assurance provided by Internal Audit.
	
–
Operating arrangements put in place in response to the Covid-19 pandemic have 
become business-as-usual practice as we continue to operate in an agile manner.
	
–
Risk Harmonisation Programme launched to build out single ERMF including control 
self‑assessment, consolidated risk policy taxonomy, and risk reporting.
	
–
The operational risk and control self-assessment methodology has been enhanced 
and expanded to cover the full suite of risks facing the Group with more timely reporting, 
monitoring and escalation.
	
–
Vanquis Risk Enhancement Programme to enhance first line risk and control activity 
established and significantly progressed against its objectives.
	
–
Group Transformation function has been established to provide central change 
and programme management capabilities.

P13  Model risk 
 
2  
 
 
Risk description 
The risk of loss as a 
consequence of decisions 
that are based on incorrect 
or misused model outputs 
and poor governance or 
errors in the development, 
implementation, or use 
of models.
Mitigating activities and other considerations
	
–
Further embedding of the new Group Model Risk Management Framework and Model 
Risk Policy as well as the development and implementation of necessary supporting 
modelling standards.
	
–
Material models across the Group are independently validated as required in the policy 
and as per the independent model validation plan.
	
–
Group model inventory, containing key models across the Group, is reviewed and 
updated on a regular basis and has all the necessary information to enable effective 
model risk reporting and planning.
	
–
High-risk issues and findings on material models are addressed urgently and 
outstanding model risk issues and findings are monitored and reported to relevant 
governance forums across the Group.
	
–
Group Model Governance Forum meets regularly and effectively provides model risk 
oversight and drives standardised approach to model development and governance 
across the Group.
	
–
Model risk target operating model delivered including the recruitment of additional 
resources to enhance the current model validation and governance capability.


Strong relationships 
with our regulators
Provident Financial plc Annual Report and Financial Statements 2021
100
Relations with regulators
Key regulatory interactions
	
–
Strong proactive relationships with regular lines 
of communication are in place with both the FCA 
and the PRA. 
	
–
We are not aware of any part of the Group and divisions 
currently being placed on any regulatory watchlist. 
	
–
In March 2021, CCD was notified by the FCA enforcement 
team that it will be starting an investigation into the 
affordability and sustainability of lending to customers, 
as well as the application of an FOS decision into the 
complaint handling process in the period between 
26 February 2020 and 11 February 2021. We have supplied 
all the information that has been requested.
We have continued to focus on maintaining strong 
and proactive relationships with our regulators. 
We believe maintaining an open, constructive and trusting dialogue with policy 
makers and regulators (the Prudential Regulation Authority (PRA) and Financial 
Conduct Authority (FCA)) is critical. We work closely with our regulators to ensure 
we meet all regulatory standards and contribute to a safe and robust banking 
system. As the bank of the underserved we do have unique insights into those 
sections of the market and frequently share these views with our regulators 
with a view to make the underserved credit market work effectively for all.

In accordance with the 2018 FRC Corporate Governance Code, 
the directors confirm that they have a reasonable expectation 
that the Group will be able to continue to operate and meet 
its liabilities as they fall due over the next three years to 
31 December 2024 (the Viability Period). The Viability Period 
represents the period over which the Board has a reasonable 
degree of confidence over anticipated events whilst also 
providing an appropriate longer-term outlook.
In making the Group viability statement, the directors have 
made an assessment of the Group’s current financial position 
and prospects, as outlined within the Strategic Report, together 
with the principal risks and other factors likely to affect the Group’s 
future performance and development. This assessment 
is made following consideration of a wide range of 
information, including:
	
–
the Group’s five-year corporate plan, which sets out 
financial, capital, liquidity and funding projections, 
together with an overview of relevant risks for the period 
from 2021 to 2026;
	
–
the principal and emerging risks which could impact 
the performance of the Group;
	
–
a severe but plausible stress testing scenario, which 
is designed to assess the potential impact of certain 
underlying risks on the Group’s capital and funding 
resources, together with the availability and effectiveness 
of mitigating actions; and
	
–
reverse stress testing analysis, which is designed to assess 
the point at which Group is no longer a viable concern. 
The Group’s five-year corporate plan was approved by the 
Board in December 2021. The Group’s annual planning process 
takes into account the Group’s strategic objectives and 
business model. The business model focuses on relatively 
short-term lending to consumers and operates conservative 
underwriting. The plan makes certain assumptions about 
the regulatory environment, future economic conditions and 
anticipated changes within the markets in which the Group 
operates and also makes an assessment of the Group’s ability 
to fund new business growth.
The Board obtains independent assurance from Group Risk 
over the alignment of the corporate plan with the Group’s 
strategy and the Board’s risk appetite. Specific focus is placed 
on capital risk as well as liquidity and funding risk. The 
assessment also considers the key risks which may impact 
delivery of the Group’s operating plan. The Group’s principal 
risks are included on pages 92 to 99. 
The current corporate plan is based on a macroeconomic 
scenario which was in line with market consensus estimates 
and which envisages a continuation in the recovery of the 
UK economy following the Covid-19 crisis. In particular, the 
plan assumes that the UK unemployment rate peaks in 
December 2021 at approximately 4.9% before a gradual 
decline thereafter. The corporate plan makes an assumption 
that the Group’s future funding requirements are pre-funded 
12 months in advance. The Group does not have any external 
capital or funding requirements within the 12 months following 
this statement.
Board approval of the five-year corporate plan follows a 
number of specific reviews of the plan provided by Group and 
divisional management, together with other regular briefings 
on and discussion of new strategies, business developments 
and current financial performance. These reviews consider a 
range of market opportunities and developments, together with 
associated risks from within the Board’s risk appetite framework.
The five-year corporate plan has been stress tested using a 
severe macroeconomic scenario which is broadly consistent 
with the PRA’s 2021 Solvency Stress Test. The stress test 
scenario envisages a severe shock to the UK economy in 
2022 which results in an increase in the UK unemployment 
rate, peaking at approximately 12%. The stress test scenario 
takes into account the availability and effectiveness of 
mitigating actions which could be taken by management to 
avoid or reduce the impact of the macroeconomic stress. 
The corporate plan has also been reverse stress tested to 
the point of non-viability after reflecting available mitigating 
actions. The viability assessment concluded that the Group’s 
viability only comes into question under an unprecedented 
macroeconomic scenario in which the UK unemployment rate 
reaches a peak of 20%.
The directors also considered it appropriate to prepare the 
financial statements on the going concern basis, as set out 
on page 168 and page 198.
Group 
viability statement
Viability statement
Provident Financial plc Annual Report and Financial Statements 2021
101
Strategic report

Provident Financial plc Annual Report and Financial Statements 2021
102
Financial review
Building a more 
sustainable business
The Group made great strides 
during 2021 and I am pleased to 
report that the Group delivered 
against many of its strategic 
ambitions, including its plan to create 
a more sustainable organisation. 
The closure of the Consumer Credit 
Division (CCD), including a Scheme of 
Arrangement for CCD customers, and 
the significant enhancements to our 
capital and funding positions serve 
to strengthen the Group’s already 
strong operating platform. The Group 
is well positioned to face any future 
challenges including any related 
economic uncertainty. However, we 
are well placed to deliver attractive 
and sustainable returns for our 
shareholders over the  
medium term.
Neeraj Kapur
Chief Finance Officer
Income statement
2021
£m 
2020
£m 
Income
534.6
615.4 
Funding costs
(49.1)
(61.2)
Net interest margin
485.5
554.2 
Impairment
(50.4)
(312.6)
Risk-adjusted net interest margin
435.1 
241.6 
Costs
(267.3)
(213.8)
 Adjusted profit before tax – 
continuing operations 
167.8 
27.8 
Amortisation of acquisition intangibles
(7.5)
(7.5)
Exceptional items – continuing operations
(18.1)
(57.3)
Statutory profit/(loss) before tax – 
continuing operations
142.2
(37.0)
Loss for discontinued operations
(138.1)
(76.5)
Group profit/(loss) before tax
4.1
(113.5)
Tax – continuing operations
(7.6)
—
Tax – discontinued operations
(28.6)
30.1
Loss after tax
(32.1)
(83.4)
Certain alternative performance measures (APMs) have 
been used in this report. See pages 271 to 274 for an 
explanation of relevance as well as their definition.

Provident Financial plc Annual Report and Financial Statements 2021
103
Strategic report
Trading performance
Detailed analysis of the trading results of the Group’s three 
operating divisions can be found on pages 40 to 42 for credit 
cards, 43 and 44 for vehicle finance and 46 and 47 for 
personal loans.
Profit before tax
As a result of a release of impairment provisions no longer 
required, partially offset by lower revenue and higher costs 
arising from investment in the transformation programme, 
the Group reported adjusted profit before tax from continuing 
operations of £167.8m (2020: £27.8m). The Group’s statutory 
profit before tax from continuing operations was £142.2m 
(2020: loss of £37.0m). Including amortisation of acquisition 
intangibles, CCD discontinued operations and exceptional 
items, the Group profit before tax was £4.1m (2020: loss before 
tax of £113.5m). 
An exceptional cost of £18.1m was recognised in 2021. 
This includes:
	
–
corporate costs including CCD closure (£11.5m);
	
–
additional Scheme costs (£5m);
	
–
senior bond buy-back costs (£3.9m); and
	
–
pension credit (£2.3m).
This compares to an exceptional cost in 2020 of £57.3m as a 
result of: (i) the complaints provision and associated costs in 
relation to the CCD Scheme (£65m); (ii) a release of provisions 
following completion of the ROP refund programme at Vanquis 
Bank (£8.3m); and (iii) a gain in respect of the redemption of 
the £75m senior bonds (£1.3m); offset by (iv) costs of reshaping 
the Group and creating the intermediate holding company 
PF Holdings Ltd (£1.2m); and (v) pension charges in respect 
of GMP equalisation (£0.7m).
Discontinued operations
Discontinued operations represent the home credit and 
Satsuma loans businesses within the CCD division, which 
meet the criteria for classifying as discontinued operations 
for 2021 following the decision to withdraw from the home 
credit and high-cost short-term credit markets entirely and 
close those businesses. Any remaining balances in relation to 
customer receivables were written off at the end of 2021 as no 
further collection activity was being performed. Discontinued 
operations reported a loss after tax of £166.7m (2020: loss after 
tax of £46.4m) driven by lower revenue and lower costs as the 
business lines were wound up during 2021. Impairment in 2021 
of £59.6m was higher than prior year (2020: £47.5m) with any 
loans remaining being fully written off at the end of the year. 
Discontinued operations exceptional items include 
redundancy costs of £24.8m, other costs associated with the 
wind-up of the business of £12.8m, and costs in relation to the 
CCD enforcement provision of £5m.
Earnings per share (EPS)
The £171.6m increase in profit after tax from continuing 
operations of £134.6m (2020: loss of £37.0m) has resulted 
from the £262.2m reduction in impairment provisions no 
longer required, partially offset by higher costs of £53.5m 
from investment in the Group’s transformation programme 
and exceptional costs reducing by £39.2m in 2021, largely 
due to the £65.0m exceptional complaints provision 
recognised in 2020.
As a result, basic earnings per share from continuing 
operations increased from a loss per share of 14.6p in 2020 
to earnings per share of 53.7p in 2021. The adjusted basic 
earnings per share from continuing operations increased 
from 11.7p per share in 2020 to 57.5p in 2021.
Gross revenue margin
Revenue represents interest and fee income and is made up 
of interest income charged on credit cards, vehicle finance 
and loans across the Group, and fee income, charged 
primarily on credit cards. 
Revenue was £534.6m in 2021, a reduction of 13.1% from 2020 
(2020: £615.4m), which exceeds the 8.6% reduction in average 
receivables from £1,767.1m in 2020 to £1,616.0m in 2021. The 
revenue yield reduced from 34.8% in 2020 to 33.1% in 2021, 
which reflects the reduction in the higher risk credit card 
revenue yields from 39.1% to 38.8% as lower fees have been 
recognised following a reduction in ROP, default and over‑limit 
fee income. In vehicle finance, the revenue yield has reduced 
from 25.1% in 2020 to 23.2% in 2021 due to the shift in the make‑up 
of the lending book away from higher risk, higher APR loans 
towards near-prime and lower APR loans.
Funding costs
Funding costs are made up of retail deposits and funding from 
the Bank of England’s Term Funding Scheme with additional 
incentives for Small and Medium-sized Enterprises (TFSME) 
in Vanquis Bank, combined with non-bank group funding 
through bonds and bank borrowings. The funding cost 
reduced from £61.2m in 2020 to £49.1m in 2021, a decrease 
of 19.8% as a result of successful progress against a number 
of the Group’s funding objectives during 2021. 
Net interest margin (NIM)
The Group’s NIM reduced by 1.4% from 31.4% in 2020 to 30.0% 
in 2021 reflecting the reduction in new business volumes in 
vehicle finance and lower revenue yield from the change 
in mix of the lending book, partially offset by an increase in 
average receivables. NIM in credit cards remained static 
year on year at 36.3%.

Provident Financial plc Annual Report and Financial Statements 2021
104
Financial review continued
Group total  
capital ratio
(%)
40.6%
20
21
Years
Cost:income ratio – 
continuing operations
(%)
20
21
Years
Adjusted RORE – 
continuing operations
(%)
20
21
Years
Receivables – continuing 
operations
(£bn)
20
21
Years
Impairment rate
During the second half of 2021 the Group implemented new 
IFRS 9 models to further refine provision requirements based 
on market driven metrics. The Group’s impairment rate has 
decreased from 17.7% to 3.1% in the year primarily due to a 
release of impairment provisions no longer required in credit 
cards, which were built up during 2020 following the onset 
of Covid-19. 
The macroeconomic environment, particularly lower than 
expected unemployment, and a less than expected impact 
of Covid-19, together with strengthening credit metrics of the 
credit card receivables, has resulted in a circa £100m release 
of core model calculated provision for credit cards, plus a 
further release of in‑model and post-model adjustments 
amounting to circa £15m. Accordingly, the provision coverage 
ratio for credit cards has reduced from 30.2% at December 
2020 to 24.8% at December 2021.
The Moneybarn impairment coverage ratio has increased 
from 27.6% at June 2021 to 30.4% at December 2021 due to 
refinements reflected in the new IFRS 9 model and, to a lessor 
extent, some roll-over of accounts into Stage 3.
Risk-adjusted NIM
The risk-adjusted NIM has increased from 13.7% in 2020 
to 26.9% in 2021 as a result of the release of impairment 
provision in credit cards, together with lower impairments 
in vehicle finance.
Cost:income ratio 
The cost:income ratio has increased 16.5% in the year from 
38.6% to 55.1% as a result of the £68.7m (12.4%) reduction in 
net interest margin reflecting the 8.6% reduction in average 
receivables, and the 25.0% increase in costs to £267.3m. The 
cost base has been inflated by the additional investment 
across the Group to commence a significant transformation 
programme including building a new loans platform. 
Returns
Investing in capital-generative businesses remains central 
to the Group’s business model. The Group now calculates 
returns based on return on required equity and return on 
tangible equity:
	
–
Adjusted return on required equity (RORE) – profit after 
tax for continuing operations, prior to the amortisation 
of acquisition intangibles and exceptional items, divided 
by average required equity. Average required equity is 
stated on a risk-weighted basis in line with PRA reporting 
requirements. The Group’s target is to deliver an RORE 
of between 20% and 25%.
The Group’s adjusted RORE for continuing operations has 
increased from 6.3% in 2020 to 32.6% in 2021. The average 
required equity has reduced by £29.3m year on year. The 
increase in RORE reflects the release of impairment provisions 
no longer required. 
	
–
Return on tangible equity (ROTE) – Profit after tax for 
continuing operations, prior to the amortisation of 
acquisition intangibles and exceptional items, divided by 
average tangible equity. Average tangible equity reflects 
average equity over the period less intangible assets 
and goodwill.
Consistent with the increase in RORE, the Group’s ROTE has 
increased from 5.2% in 2020 to 27.7% in 2021. The average 
tangible equity has reduced by 9.3% year on year.
Dividend policy
The Board is proposing an interim dividend in respect of 2021 
of approximately 30% of adjusted continuing earnings, which 
equates to a dividend per share of 12p. Adjusted continuing 
earnings of £98m in 2021 is defined as profit after tax from 
continuing operations before amortisation of acquisition 
intangibles and any exceptional items including one-off 
provision releases. Going forwards, the Board anticipates 
moving towards a pay-out ratio of circa 40% of adjusted 
earnings from FY’22 onwards.
Tax
The tax charge for 2021 represents an effective tax rate of 5.3% 
(2020: nil) on statutory profit before tax which results in a tax 
charge of £7.6m being recognised in the year for continuing 
operations (2020: £nil) which principally reflects:
	
–
the mainstream corporation tax rate of 19.0% on the Group’s 
profit before tax from continuing operations generating a 
tax charge of £23.7m (2020: tax credit of £1.8m);
	
–
the mainstream corporation tax rate of 19.0% on Group 
exceptional items generating a tax credit of £15.3m 
(2020: tax charge of £2.5m); and
	
–
the mainstream corporation tax rate of 19.0% on the 
amortisation of acquisition intangibles generating a tax 
credit of £0.8m (2020: £0.7m).
The low effective tax rate is principally the result of:
	
–
the revaluation of deferred tax assets and liabilities for 
the change in the mainstream corporation tax rate from 
19.0% to 25.0% from 1 April 2023 which results in a tax credit 
of £5.0m and, in the case of 2020, the change in the 
mainstream corporation tax rate to 19.0% from 1 April 2020 
following the cancellation of the previous reduction in rate 
to 17.0% which results in a tax credit of £2.5m; 
	
–
the impact of transfer pricing adjustments between the 
profits of continuing and discontinued operations which 
results in a tax credit of £0.6m (2020: tax charge of £4.4m); 
34.2%
38.6%
6.3%
55.1%
32.6%
£1.7bn
£1.7bn

Provident Financial plc Annual Report and Financial Statements 2021
105
Strategic report
	
–
the beneficial impact of tax losses of discontinued 
operations being surrendered as Group relief to continuing 
operations at a discounted price which gives rise to a tax 
credit of £6.5m (2020: £nil); 
	
–
the beneficial impact of prior year adjustments which 
gives rise to a tax credit of £7.8m (2020: tax credit of £7.7m) 
and relates principally to transfer pricing adjustments 
between continuing and discontinued operations in the 
prior year and the impact of the discontinued operations 
surrendering prior year losses to the continuing operations 
at a discounted price (in 2020, the tax credit of £7.7m in 
respect of the prior year represents the benefit of claiming 
deductions for the costs incurred in 2019 in connection with 
the defence of the unsolicited offer from NSF, for which no 
tax deduction was assumed in the previous year, along with 
a release of part of the provision for uncertain tax liabilities); 
	
–
the impact of the release of the exceptional complaints 
provision in CCD following the implementation of the Scheme 
of Arrangement (2020: increase in the exceptional complaints 
provision in CCD) which is taxable (2020: tax deductible) 
in discontinued operations but which on consolidation is 
recognised in continuing operations (£12.4m);
	
–
the adverse impact of the bank corporation tax surcharge 
of £12.2m (2020: £2.1m); and
	
–
in 2020 the benefit of using in-year and brought forward 
capital losses to offset the capital gain arising in Vanquis 
Bank on its conversion and disposal of the ‘B’ preference 
shares in VISA Inc.
Summarised balance sheet
2021
£m
2020
£m
Assets
 
 
Cash and balances at central banks
717.7
917.0
Amounts receivable from customers
1,677.7
 1,660.8 
Pension asset
112.2
79.7
Goodwill and other intangibles
123.5
115.3
Other assets
93.9
117.5
Discontinued operations
0.3
187.8
 
2,725.3
 3,078.1 
Liabilities
 
 
Retail deposits
 1,018.5 
 1,683.2 
Bank and other borrowings
845.2
520.0
Trade and other payables
77.1
 22.6 
Other liabilities
121.5
 78.6 
Discontinued operations
31.8
126.0
 
2,094.1
 2,430.4 
Assets have decreased by 11.5% to £2,725.3m. This was driven 
by the 21.7% reduction in cash and balances held at central 
banks, which reflects a return to more normalised levels of 
liquidity for Vanquis Bank following steps taken to increase 
liquidity resources in response to Covid-19 in 2020. 
Liabilities have decreased by 13.8% to £2,094.1m. Retail 
deposits decreased by 39.5%, offset by non-bank group 
funding increasing by 62.5%, the latter due to proceeds from 
the issuance of Tier 2 bonds in October 2021 and the funding 
through the Bank of England TFSME scheme. 
Amounts receivable from customers
	
–
Group amounts receivable from customers increased 
by £16.9m (1.0%) in the year from £1,660.8m in 2020 to 
£1,677.7m in 2021.
	
–
Credit card receivables reduced by 1.1% to £1,063.4m 
(2020: £1,075.1m) as a result of lower customer spending, 
a reduced credit line increase programme and a focus 
on promoting uptake of our loan product.
	
–
Vehicle finance receivables continued to show growth 
and increased by 3.5% to £586.2m (2020: £566.6m) largely 
as a result of continued portfolio growth driven by new 
business volumes.
	
–
Unsecured loans receivables increased by 47.1% to £28.1m 
(2020: £19.1m). 
The Group’s coverage ratio has reduced from 28.8% at 
December 2020 to 26.8% at December 2021 reflecting the 
improvement in the macroeconomic environment and the 
associated release of provisions.
Credit cards
H2’20
30%
32%
25%
Vehicle finance
26%
28%
30%
Continuing Group
29%
30%
27%
Coverage ratios
H1’21
H2’21
H2’20
H1’21
H2’21
H2’20
H1’21
H2’21

Provident Financial plc Annual Report and Financial Statements 2021
106
Funding
The Group’s current funding strategy is to maintain sufficient 
available funds and committed facilities to pre-fund the 
Group’s liquidity and funding requirements for at least the 
next 12 months, maintaining access to diversified sources 
of funding comprising: (i) external market funding, including 
retail bonds, institutional bonds and private placements; 
(ii) securitisation; (iii) retail deposits; and (iv) liquidity and 
funding facilities at the Bank of England.
Retail deposits and access to the Bank of England facilities 
are used to fund Vanquis Bank, and the other sources of 
liquidity generally fund Moneybarn and central operations 
(the non‑bank group). 
Group borrowings at the end of 2021 were £1,863.7m 
(2020: £2,203.2m), including £10.8m (2020: £15.7m) of interest 
accrued on borrowings and short-term overdrafts (net of 
amortising fees). Vanquis Bank accepts retail deposits and, 
at 31 December 2021, had retail deposit funding of £1,018.5m 
(2020: £1,683.2m). Retail deposit funding in Vanquis Bank has 
fallen during the year, reflecting a more normalised funding level 
relative to lending and access to alternative funding through 
the Bank of England’s Term Funding Scheme with additional 
incentives for Small and Medium-sized Enterprises (TFSME).
In 2021, the Group delivered on a number of its funding objectives: 
	
–
In January 2021, Vanquis Bank completed its inaugural 
issue from its newly established credit card receivable 
master trust. The senior notes in the transaction have been 
rated (AAAsf/Aaa(sf)/AAAsf) by Fitch Ratings, Kroll Bond 
Rating Agency and Standard & Poor’s respectively and 
the bonds are listed on the London Stock Exchange. The 
rated notes were accepted as eligible for use in the Bank 
of England’s Liquidity and Funding Schemes, providing 
access to a low cost of funds and a source for contingent 
liquidity where unutilised. The majority of the senior rated 
notes have been placed with the Bank of England to 
support borrowing of £174m from the TFSME.
	
–
The Group continued to utilise its auto loan securitisation 
warehouse facility, drawing a further £50m in February 
2021 taking its total drawings to £200m. The warehouse 
facility was refinanced and restructured in July 2021 to 
improve the efficiency of the usage of collateral such 
that drawn funding increased to £275m. The facility also 
provides for a committed but currently undrawn amount 
of £50m which provides contingent liquidity.
	
–
The Group had a multi-currency RCF with a total facility 
size of approximately £148m as at 31 December 2020. In 
line with the Group’s existing strategy of reducing reliance 
on the RCF, some of the new securitisation funds were 
used to reduce the Group’s RCF commitments, initially to 
£90m alongside an extension of the facility to July 2023. 
As at 31 December 2021, the Group has drawn £30m, 
with a further £60m undrawn.
	
–
In September 2021, the Group repaid the 6.0% retail bond 
in line with its contractual maturity.
	
–
In October 2021, the Group successfully completed a 
liability management exercise involving: the partial tender 
and repurchase of £71.5m of the then outstanding £175m 
8.25% senior bonds maturing in June 2023, and the issue 
of £200m Tier 2 bonds.
	
–
The above actions taken by the Group during 2021 
extended the weighted average maturity of its non-bank 
funding and increased non-bank liquidity from £144m to 
£290m. There are no contractual maturities of the Group’s 
wholesale funding until June 2023. 
In line with the Group’s funding strategy to place less reliance 
on this source of funding the Group exercised its contractual 
option to early repay the RCF on 30 March 2022, ahead of 
its contractual maturity in July 2023. The Group does not 
require the funding and did not plan to renew the facility. The 
headroom on committed facilities of £110m at 31 December 2021 
would have reduced to £50m after repayment of the facility. 
The Group continues to adopt a prudent approach to 
managing its funding and liquidity resources within risk 
appetite, and will optimise these resources when new 
opportunities become available to the Group.
Liquidity
The Group uses a number of measures to manage liquidity. 
These include: 
	
–
the Overall Liquidity Adequacy Rule (OLAR), which is 
Vanquis Bank’s view of the liquidity needs as set out in 
the Internal Liquidity Adequacy Assessment Process 
(ILAAP) at the Vanquis Bank solo level. Liquid resources 
must be maintained above the OLAR. The Group is in the 
process of enhancing the ILAAP to include a consolidated 
Group OLAR; and
	
–
the liquidity coverage ratio (LCR), which is a regulatory 
measure that assesses net 30-day cash outflows as a 
proportion of high-quality liquid assets (HQLA).
As at 31 December 2021, the HQLA amounted to £414.8m 
(2020: £833.3m). The decrease during the year reflects a more 
normalised level of liquidity for Vanquis Bank following steps 
taken to increase liquidity resources in response to Covid-19 
in 2020. HQLA have been in significant surplus to the minimum 
requirements throughout 2021. Vanquis Bank currently holds its 
liquid assets buffer, including other liquid resources, solely in a 
Bank of England reserve account.
As at 31 December 2021, the Group, on a consolidated basis, 
and Vanquis Bank, on an individual basis, had an LCR of 2,073% 
(2020: 2,830%) and 587% (2020: 1,498%) respectively.
Capital 
The Group, incorporating Vanquis Bank, Moneybarn and 
central operations, is the subject of consolidated supervision 
by the PRA by virtue of Provident Financial plc being the parent 
company of Vanquis Bank, which is regulated by the PRA. The 
PRA sets requirements for Vanquis Bank as an individual entity 
and the consolidated Group in respect of capital adequacy, 
liquidity and large exposures.
The Group’s regulatory capital currently consists of CET1 and 
Tier 2 debt capital. CET1 comprises shareholders’ funds, after 
adding back the IFRS 9 transition adjustment, and deducting 
the defined benefit pension asset and intangible assets 
(including goodwill), all of which are net of deferred tax.
In October 2021, the Group’s first Tier 2 subordinated bond 
since 2005 was issued for an amount of £200m, with a 
10.25-year maturity that is callable at the Group’s discretion 
between 5 and 5.25 years, and that pays a coupon of 8.875%. 
The issuance was written from the Group’s £2bn EMTN 
Programme and was well subscribed by around 2 times in the 
market. It represents an important milestone as the Group 
diversifies and optimises its sources of capital in support 
of future lending growth. 
At 31 December 2021, the Group’s CET1 ratio was 29.1% (2020: 34.2%) 
and the total capital ratio was 40.6% (2020: 34.2%). CET1 
decreased over 2021 from £675m to £507m, reflecting the 
costs of closing CCD and the scheduled unwind of the IFRS 9 
transition relief in regulatory capital. Total capital increased 
over 2021 from £675m to £707m due to the issuance of Tier 2 
debt capital.
Financial review continued

Provident Financial plc Annual Report and Financial Statements 2021
107
Strategic report
The Group’s risk-weighted assets have reduced by £230m, 
largely reflecting the £175m reduction in risk-weighted 
exposures in respect of customer receivables. 
The leverage ratio is defined by the Capital Requirements 
Regulation as Tier 1 capital divided by on and off-balance sheet 
asset exposure values, expressed as a percentage. The UK 
leverage ratio framework sets a minimum ratio of 3.25%. The 
Group’s leverage ratio at 31 December 2021 of 18.1% (2020: 20.8%) 
remains comfortably above the minimum requirement.
Capital resources
The Group has elected to phase in the impact of adopting 
IFRS 9 over a five-year period ending 31 December 2022, as 
permitted by regulation. This is achieved by applying add 
back factors of 95%, 85%, 70%, 50% and 25% for years one to 
five respectively to the initial IFRS 9 transition adjustment (net 
of attributable deferred tax) plus any subsequent increase in 
expected credit losses (ECL) in the non-credit-impaired book 
from transition to the end of the reporting period. The PRA 
ratified additional capital mitigation proposed by the Basel 
Committee, in response to Covid-19, with these measures 
coming into force from 27 June 2020. The new measures allow 
for the increase in ECL in the non-credit-impaired book arising 
after 31 December 2019 to be fully added back in 2020 and 2021 
(the ‘quick-fix’ measures). This relief is then phased out over 
the following three years on a straight-line basis, ending 
31 December 2024 (2022: 75%, 2023: 50%, 2024: 25%).
The Group’s capital headroom, at 31 December 2021, does 
not include any benefit as a result of the quick fix measures as 
consolidated provisions were below 31 December 2019 levels. 
Further information on the impact of the IFRS 9 transitional 
arrangements is provided in the Group’s Pillar 3 disclosures 
available on the Group’s website, www.providentfinancial.com. 
Capital and capital resources
31 December
2021
31 December
2020
CET1 ratio
29.1%
34.2%
Total capital ratio
40.6%
34.2%
Leverage ratio
18.1%
20.8%
CET1 
£506.5m
£674.8m
Tier 2 capital
£200.0m
—
Total regulatory capital
£706.5m
£674.8m
Risk-weighted exposures
£1,740.6m
£1,973.5m
Capital requirements
The Group operates the standardised approach to credit 
risk, whereby risk weightings are applied to the Group’s on 
and off-balance sheet exposures. The weightings applied 
are those stipulated in the Capital Requirements Regulation 
(CRR). The Group’s Individual Capital Adequacy Assessment 
Process (ICAAP) includes a summary of the capital required 
to mitigate the identified risks across the Group and the 
amount of capital that the Group has available. The Group has 
complied during the year with all of the externally imposed 
capital requirements. The overall capital requirement, set by 
the PRA, includes both the calculated requirement derived 
using the standardised approach and the additional capital 
derived in conjunction with the ICAAP. In addition, capital is 
held to cover buffers set at a macroeconomic level by the 
PRA. The capital conservation buffer has been held at 2.5% of 
total risk exposure since 1 January 2019. The UK countercyclical 
capital buffer (CCyB) was reduced by the PRA to 0% during 
2020 as part of its response to Covid-19. On 13 December 2021, 
the Financial Policy Committee (FPC) announced an increase 
to the UK CCyB rate to 1%, to be implemented by 13 December 
2022. Provided the UK economy continues to recover, the 
FPC expects to increase the rate further to 2% in quarter 2 
of 2022, to take effect in quarter 2 of 2023. These increases 
are absorbed within the capital plans of the Group and 
Vanquis Bank.
The Group operates within a defined capital risk appetite, 
with thresholds reported to and monitored by Group Board. 
The Board regularly reviews both the existing and forecast 
capital position to ensure that planned capital resources 
are sufficient for planned changes in the balance sheet.
Pillar 3 disclosures
As part of the regulatory supervision by the PRA, the Group, 
consistent with other regulated financial institutions, is 
required to make annual Pillar 3 disclosures which set out 
information on the Group’s regulatory capital, risk exposures 
and risk management processes. A considerable amount of 
the information required by the Pillar 3 disclosures is included 
within the 2021 Annual Report and Financial Statements. The 
Group’s full Pillar 3 disclosures can be found on the Group’s 
website, www.providentfinancial.com.
Neeraj Kapur
Chief Finance Officer
6 April 2022

Provident Financial plc Annual Report and Financial Statements 2021
108
Chairman’s 
introduction
Board leadership and Company Purpose
I am continually impressed by 
the adaptability and dedication 
of our colleagues, who have worked 
tirelessly to deliver significant 
progress towards the Group’s 
strategic objectives.
Patrick Snowball
Chairman
Page
Code
principle
Board leadership and 
Company Purpose
108
Chairman’s introduction 
 108
Our Board
112
A
Setting our strategy 
116
C
Promoting long-term sustainable success: 
Board activities 
120
A
Our culture 
123
B
Stakeholders and investor 
relations
127
Stakeholder engagement
127
D, E
Effective engagement with shareholders 
and stakeholders: investor relations
132
D
Division of responsibilities
134
F, G, H, I
Page
Code
principle
Composition, succession 
and evaluation
139
Board composition
139
J, K
Induction for new directors
140
Board evaluation
141
L
Nomination Committee Report
143
J, K
Customer, Culture and 
Ethics Committee Report
150
B, D
Audit, risk and internal control
153
Audit Committee Report
153
M, N
Risk Committee Report
158
O
Directors’ Report
162
Remuneration Report
169
P, Q, R
Compliance with the UK Corporate Governance Code
For the year ended 31 December 2021 the Board considers 
that the appropriate corporate governance standards were in 
place. For the period under review, the Company complied in 
full with the provisions of the UK Corporate Governance Code 
(the Code).
This report explains the main aspects of the Company’s 
governance structure to give a greater understanding of how 
the Company has applied the principles and complied with the 
provisions in the Code. The Corporate Governance Statement 
also explains compliance with the FCA’s Disclosure Guidance 
and Transparency Sourcebook. The UK Corporate Governance 
Code is published by the Financial Reporting Council (FRC) 
and is available on its website, www.frc.org.uk.
Further information on the Company’s corporate governance 
arrangements and compliance with the Code can be found 
as follows:

Provident Financial plc Annual Report and Financial Statements 2021
109
Governance
Dear fellow shareholder, 
I am pleased to introduce the Corporate Governance Report 
for 2021. 
As we announce our 2021 results we are facing into yet more 
uncertainty around the cost of living pressures in the UK and 
the eco political uncertainties in Europe. Whilst the Board is 
extremely pleased with the progress made in 2021 we need 
to be aware of these uncertainties as we consider our growth 
plans for 2022/2023.
As another challenging year comes to a close, I am mindful to 
reflect on the incredible resilience of our colleagues and wider 
stakeholders in this increasingly uncertain and ever changing 
business environment. The significant progress we have made 
towards our vision, Purpose and strategy would not have been 
possible without their continued support. 
I particularly want to recognise the commitment and integrity 
of our CCD colleagues following the Group’s withdrawal from 
the home credit market and consequent wind-down of the 
division. The Board did not take this difficult decision lightly, 
but considered it necessary to protect the long-term interests 
of the Group and deliver sustainable value. In reaching this 
conclusion, the Board was cognisant of all our colleagues and 
sought to minimise the impact upon them as far as possible 
by offering employment and other support. You can read 
more about this on page 78. 
We were pleased to receive approval from the High Court 
Scheme of Arrangement (the Scheme) in August 2021 which 
provided certainty to stakeholders and ensured customers 
with legitimate claims would receive fair access to redress 
payments. Please see page 76 for more details. Approval of 
the Scheme has allowed the Board to focus its attention on 
winding down CCD in a controlled manner, driving the Group 
towards the next step in its 1PFG journey and the pursuance of 
opportunities to deliver long-term sustainable growth to our 
stakeholders as outlined to the market at our Capital Markets 
Day in 2019. 
The Covid-19 pandemic continues to impact our customers 
in their daily lives. The Group has robust contingency 
plans in place, supported by strong capital and liquidity 
positions. I am therefore confident that we can deliver our 
strategic objectives and capitalise upon opportunities for 
sustainable growth. 
Purpose and culture
At the heart of everything we do is our Purpose of ‘helping 
to put customers on the path to a better everyday life’. This 
is why the Board is progressing with the Group’s transition 
towards becoming the leading specialist bank focused on 
underserved markets. We have made some progress in this 
regard and you can read more about this from page 20. You 
can also read more about our Purpose and how this drives our 
strategy on pages 14 and 116. 
Our Blueprint underpins everything we do at PFG. It is our 
reason for being, supported by our strategic drivers, our 
behaviours and our desired culture. The Colleague Survey 
results (reported on pages 16 and 57) revealed that our 
colleagues see evidence of the Blueprint behaviours driving 
positive change in our culture. Furthermore, colleague 
performance and reward frameworks have been closer 
aligned with our Blueprint in 2021 to reinforce our culture. 
Please see page 123 to read how the Board has continued to 
support the embedding of the Group’s culture and Blueprint. 
We are also continuing to foster a culture of accountability 
and openness through our Speak Up culture initiatives and 
the development of a Speak Up Dashboard of metrics to 
monitor our culture and ensure we are positioned to correct 
any misalignments; please see page 125 for more information. 
Our Customer, Culture and Ethics Committee (CCE) continues 
to monitor metrics relating to our culture and further details 
of its work are located on pages 150 to 152. 
Sustainable growth through the execution 
of strategy
At the Capital Markets Day in 2019 we outlined our ‘vision for 
the future’ and growth ambitions. The Group has made good 
progress this year towards these objectives, as summarised 
below and detailed on pages 118 and 119. 
We have implemented various initiatives during the year to 
focus on responsible growth, supported by cost efficiency, 
and on delivering products from the most efficient capital 
structure. You can read about these initiatives in the Financial 
Review section from page 102. The Board’s oversight over 
change spend has been enhanced as a result of revised 
governance processes and reporting processes implemented 
by our Group Transformation function. The second and third 
lines of defence provide assurance over change projects, 
including audit memos issued by Group Internal Audit that 
are reported to management and the Audit Committee and 
include culture indicators.
The Board’s approval of the Sunflower Open Market Loans and 
Vanquis Open Market Loans pilots represents the next phase of 
our vision to becoming a specialist bank for the underserved 
mid-cost market. These products aim to facilitate the provision 
of credit to a broader range of underserved customers. You 
can read more about these products on pages 46 and 47. 
We have moved closer to our objective of establishing a single 
view of our customer through simplifying our governance 
structure with the design of a new target operating model. 
This will create a better customer experience, drive cost 
efficiencies across the Group and lead to a more sustainable, 
capital generative and better governed business. Please see 
the following page for more information.

Provident Financial plc Annual Report and Financial Statements 2021
110
Board leadership and Company Purpose continued
Chairman’s introduction continued
Target operating model and changes 
to the Board’s responsibilities
As reported in our announcement of 13 January 2022, a 
common Board structure for Provident Financial plc and 
Vanquis Bank was implemented as part of our new target 
operating model (see page 86). With external support from 
PwC, the Nomination Committee considered and approved 
the new combined Board composition and governance 
structure prior to it being implemented. Further details can 
be found in the Nomination Committee Report on page 143.
Following a comprehensive review of the Board governance 
arrangements, a number of documents were revised 
and approved by the Board to support the successful 
implementation of a combined Board, such as the Matters 
Reserved for the Board, Board and committee terms of 
reference, Delegated Authorities Manual and division 
of responsibilities between the Chairman and CEO. Our 
Conflicts of Interest Policy was also enhanced to support 
Board member independence and the successful execution 
of their statutory duties as directors. 
A new Board meeting schedule with annual cyclical business 
items has been designed with the support of specialist board 
management consultancy firm Board Intelligence. A Board 
training plan has also been created for the new combined 
Board which includes training and deep dives to address 
development areas identified in the 2021 Board evaluation 
and specific areas relevant to the directors of a regulated 
bank. Further, the Board member induction plan is under 
review and will be updated in 2022.
I am confident that the streamlined governance 
arrangements will ensure that the Board and its committees 
are best placed to operate effectively under the new target 
operating model. 
Stakeholder developments
I am proud of how management has adapted our working 
practices and policies this year to deliver certainty for 
stakeholders and safeguarded their interests, as we learn 
to live and work in a Covid-19 environment. We utilised the 
Colleague Forums to garner colleagues’ views on the Group’s 
response to Covid-19 and our Future of Work programme 
prior to adopting a hybrid working model and undertaking 
a Group‑wide Workforce Policy review. Please see our 
stakeholder engagement section from page 127 for further 
information on our colleague engagement mechanisms 
during the year. 
I have personally enjoyed returning to the office and 
engaging face to face with Board members and colleagues 
alike as we adopted our hybrid working model. This was 
a great achievement made possible by the effective risk 
management and governance processes that were put in 
place to support the programme. You can read more about 
how the Board maintained appropriate oversight of the 
Future of Work programme in the CCE Committee Report 
on page 150. 
I am pleased to report that the CCE Committee approved 
a Stakeholder Engagement Strategy following a stakeholder 
mapping exercise and external materiality assessments. The 
CCE Committee Report can be found on page 150 which also 
details how we have kept close to and protected the interests 
of our suppliers during the year; further details can also be 
read on pages 60, 61 and 85. 
The 2021 United Nations Climate Change Conference 
reaffirmed the importance of firms operating responsibly and 
sustainably. We have committed to five of the UN Sustainable 
Development Goals and established arrangements that have 
enabled the Group to meet the recommendations of the Task 
Force on Climate-related Financial Disclosures (TCFD). You can 
read more about how we will achieve these in our Sustainability 
Report starting from page 68 and in our standalone Corporate 
Responsibility Report available on our website.
Although we had to make adjustments to the way our AGM 
was held due to UK Government restrictions, I was glad that we 
could invite shareholders to attend in person, and provide the 
opportunity to follow the meeting remotely via a live webcast 
and submit questions to the Board in advance of the meeting. 
I look forward to meeting shareholders in person at our next 
AGM, provided we are able to do so safely and responsibly. 
Board composition, succession and effectiveness
I continue to believe that the Board’s composition is 
appropriate to fulfil its role effectively. Furthermore, the 
Board has functioned well as a team to deliver key strategic 
initiatives and make effective decisions in challenging and 
uncertain circumstances. As such, I am pleased to report 
that there are no proposed changes to the composition of 
the Board this year. As part of the Board structure changes 
under our new target operating model (see page 86 for 
more details), Robert East stepped down from the Board with 
effect from 13 January 2022. I would like to thank Robert for his 
support and contributions as a member of the Group Board 
and for his chairmanship of Vanquis Bank.

Provident Financial plc Annual Report and Financial Statements 2021
111
Governance
The Nomination Committee continues to support the Board in 
ensuring it is composed of the appropriate mix of individuals 
and you can read more about the Committee’s work on 
page 143. 
Our Nomination Committee has continued to focus on 
diversity and inclusion as part of the Group HR’s talent and 
succession planning. The Committee has reviewed our talent 
and succession plans, inclusion and diversity initiatives and 
the diversity of our talent pipeline. Further information can be 
found on page 147. 
This year’s Board evaluation was internally facilitated by Group 
Company Secretariat and 360-degree feedback was sought 
from the executive team and those in regular contact with the 
Board in order to strengthen relationships and accountability. 
The process and the findings of this year’s evaluation can be 
found on pages 141 and 142, together with progress achieved 
against our 2020 evaluation actions.
Effective risk management and governance
The assessment and management of risk is integrated into 
the Board’s decision making processes via the inclusion of 
a risk assessment within the Board’s reporting templates. 
Additionally, full risk assessments were conducted on strategic 
initiatives by the Risk Committee and we have put in place 
second and third line assurance of key projects.
As a result of the 2020 Board evaluation results, enhancements 
have been made to the Board’s oversight and monitoring 
of risk including the regular reporting of risk to the Board by 
the Group Chief Risk Officer (CRO). Further details on these 
enhancements can be found in the Board evaluation section 
on page 141. 
Significant progress has been made this year on delivering 
our Risk Harmonisation Programme which the Board has 
continued to monitor and oversee through its Risk Committee. 
The programme will provide a more consistent and integrated 
approach to risk management across the Group, delivering 
efficiencies and maximising capabilities across the divisions. 
The programme is being led by our Group CRO, Gareth Cronin, 
who transitioned to the role in May 2021 from being the Group 
Chief Internal Auditor. 
This year the Board has determined climate change to be 
a principal risk and consequently we have enhanced the 
management and oversight of climate change risk with the 
establishment of a Climate Change Forum, chaired by the 
Group CRO, and development of a Climate Risk Appetite 
Statement. Please see the Risk Management and Principal 
Risks section starting on page 87 and Risk Committee Report 
on page 158. 
Dividend
I am delighted to report that the Board has proposed a 
dividend of 12p per share to shareholders in respect of 2021 
after taking into account regulatory capital requirements, 
levels of sustainable receivables growth and the resultant IFRS 
9 impairment provisions. Our Board is focused on delivering 
stable and sustainable dividends in future periods. 
Patrick Snowball
Chairman
6 April 2022
Governance
Our Risk Harmonisation 
Programme is a key 
illustration of how the Group’s 
strategy is supported, 
underpinned and driven by 
effective risk management 
and governance processes.
Patrick Snowball
Chairman

Provident Financial plc Annual Report and Financial Statements 2021
112
Board leadership and Company Purpose continued
Our Board
Patrick Snowball
Chairman  
N
Appointed: 21 September 2018
Tenure: 3 years
Career and experience:
Patrick was CEO of Suncorp Group Limited, 
an ASX 20 Australian financial services 
group, between 2009 and 2015 where 
he successfully led the turnaround of 
the group following the global financial 
crisis. Before joining the Board, Patrick 
was Chairman of IntegraFin Holdings 
plc between 2017 and 2018 and was 
Chairman of Sabre Insurance Group plc 
until September 2020. Prior to this Patrick 
was a Non-Executive Director at Jardine 
Lloyd Thompson Group plc from 2008 to 
2009, Deputy Chairman at Towergate 
Partnership between 2007 and 2009 and 
a member of the FSA Practitioner Panel 
from 2006 to 2008.
Patrick’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Patrick’s unique career and experiences 
bring a wealth of skills to the Board. In 
particular, as Chairman, his previous 
leadership and demonstrable success in 
driving change, strengthening governance, 
creating strong and effective boards, and 
instilling stability through a positive culture 
are key strengths he brings to the Board.
	
– Experienced chairman, non-executive 
director and chief executive officer.
	
– Extensive experience of the 
financial services industry and 
the regulatory environment.
	
– Wealth of knowledge of the challenges 
faced by the financial services sector, 
acquired over a 30-year career.
	
– Long track record in leading companies 
to develop and deliver growth plans.
	
– Change project management, typically 
involving digital transformation and 
brand building.
	
– Building strong customer relationships, 
leveraging data and insights, as well 
as leading and developing wider 
stakeholder engagement.
Current external appointments:
	
– Director at The Old Dove Dairy Limited.
	
– Chairman designate at AMP Capital’s 
private markets business.
Malcolm Le May 
Chief Executive Officer 
D
Appointed as CEO: 1 February 2018
Tenure: 8 years
Career and experience:
Malcolm joined the Group as an 
Independent Non-Executive Director 
in 2014, becoming Interim Executive 
Chairman in November 2017. Malcolm 
provided effective leadership to the 
Board, working with it to redefine roles 
and responsibilities, and initiated a 
process to ensure the Board had the right 
mix of skills, experience and diversity. 
Prior to joining the Group, he held several 
senior positions within banking, including 
as Co‑Head of Banking for Barclays in 
New York, Head of European Investment 
Banking at UBS and Deputy CEO at Morley 
Fund Management (now Aviva Investors).
Malcolm’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Malcolm’s extensive career, his deep 
knowledge of various businesses 
and sectors, his understanding of the 
regulatory environment and turnaround 
situations and his proven leadership 
skills are considered by the Board to be 
invaluable qualities that make him best 
placed to lead the business, as well as 
effectively contributing to the Board.
	
– A deep knowledge and experience 
of the financial services industry 
and regulatory environment.
	
– Relationships with key stakeholders, 
such as investors and the Group’s 
banks, enabling the Group access 
to funding.
	
– The strengthening of the Group’s 
governance framework and the 
realignment of the Group’s culture 
more closely to the developing needs 
of the customer.
Current external appointments:
	
– Director at IG Group Holdings plc.
	
– Trustee at the Grange Festival.
	
– Trustee at Peace at the Crease.
	
– Director at IG Markets Limited.
	
– Chairman at IGNA.
Neeraj Kapur
Chief Finance Officer 
D
Appointed: 1 April 2020
Tenure: 2 years
Career and experience:
Neeraj was Group Chief Financial Officer 
of Secure Trust Bank plc, a UK retail and 
SME bank. He is an experienced chief
financial officer with a strong retail banking 
background, including consumer finance 
and savings products expertise. He brings 
versatility and intellectual agility to the 
Board and Group Executive Committee.
Neeraj’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
As a qualified accountant, Neeraj is 
technically strong and has a diverse 
background that has included time as 
a pilot in the RAF and an entrepreneur 
running his own business and working 
in a large-scale regulated bank. Neeraj 
has a strong retail banking background, 
including consumer finance and savings 
products expertise, and has experience 
in accounting, finance, professional 
services, governance, operations, 
marketing and risk.
	
– Experienced chief financial officer.
	
– Significant experience in leading 
end‑to-end finance functions, 
including for a bank and other 
corporates, as well as managing 
accounts for individuals and small 
business owners.
	
– Proven ability to build effective working 
relationships with key stakeholders, 
including regulators, investors 
and analysts.
	
– Deep understanding of, and strong 
experience in, the Group’s sector.
Current external appointments: 
	
– Trustee at Edgeborough 
Educational Trust.
	
– Trustee at The Worshipful Company 
of Chartered Accountants.
Committee key:
Nomination Committee
N
Audit Committee
A
Risk Committee
Ri
Remuneration Committee
Re
Customer, Culture 
and Ethics Committee
Disclosure Committee
C
D
Committee Chairman
During the year the Company directors except Elizabeth Chambers were appointed 
as directors of the Vanquis Bank Board, with effect from 13 January 2022.

Provident Financial plc Annual Report and Financial Statements 2021
113
Governance
Andrea Blance
Senior Independent Director 
(SID)
N
A
Re
Appointed: 1 March 2017
Tenure: 5 years
Career and experience:
Andrea has extensive board and financial 
services experience. She spent her 
executive career at Legal & General Group 
plc, where she was a member of the 
group executive committee and held a 
range of senior leadership roles, including 
Divisional Chief Financial Officer, Group 
Financial Controller, Group Chief Risk 
Officer and Strategy & Marketing Director. 
Andrea’s past non-executive roles include 
Senior Independent Director and Audit 
Committee Chair at Reassure Group plc, 
Risk Committee Chair at Scottish Widows 
plc and Lloyds Banking Group Insurance, 
Non-Executive Director at The Mentoring 
Foundation and a member of William & 
Glyn’s pre-IPO board. 
Andrea’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Andrea brings a wealth of relevant 
experience, including her understanding 
of governance, the regulatory 
environment and conduct risk. She has 
extensive experience of strategy and 
customer marketing, complex change, 
finance and reporting, investor relations 
and stakeholder management.
	
– Experienced senior independent 
director, non-executive director, board 
committee chair and senior leader.
	
– Deep understanding of the financial 
services industry.
	
– Track record of working with businesses 
at different stages of development 
and supporting both growth and 
recovery strategies.
Current external appointments:
	
– Non-Executive Director at Hargreaves 
Lansdown plc.
	
– Non-Executive Director at Aviva plc.
Elizabeth Chambers 
Independent Non-Executive 
Director
N
Ri
C
Appointed: 31 July 2018
Tenure: 3 years
Career and experience:
Elizabeth is an experienced board 
director, senior financial services 
executive, strategist and marketing 
leader in the UK and globally. Her previous 
board experience includes being a 
Non‑Executive Director at Hastings Group 
plc, Dollar Financial Group, Hibu plc 
(formerly Yell Group) and The Home and 
Savings Bank. Elizabeth served on the 
board of Western Union International Bank 
and boards relating to consumer finance 
joint ventures between Barclaycard and 
other brands, such as Argos and Thomas 
Cook. She has extensive executive 
experience through roles including 
Chief Marketing Officer at Barclays 
and Barclaycard.
Elizabeth’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Elizabeth brings more than 25 years of 
experience in strategy, marketing and 
product development across a range 
of financial services. As an executive, 
she has a long track record of driving 
revenue growth and solving complex 
business challenges at major global 
financial institutions. In various roles she 
has led businesses through brand and 
reputation transformations, strengthened 
customer acquisition and engagement, 
built innovative digital businesses, and 
led major business turnarounds.
	
– C-suite marketing and 
communications executive, board 
director and strategist.
	
– Proven people leader.
	
– Broad and deep knowledge of financial 
services, including credit cards and 
payments products, a wide range 
of customer loan segments and 
marketing in a regulated environment.
	
– Substantial expertise in turnarounds, 
as well as M&A and cultural change.
	
– Wide exposure to international 
operations and the unique challenges 
of leading them.
Current external appointments:
	
– Non-Executive Director at TSB Bank Plc.
	
– Non-Executive Director at Tilney Smith 
& Williamson Ltd and subsidiaries.
	
– Non-Executive Director at University 
of Colorado Anschutz Medical 
Campus (non-profit).
	
– Operating Partner to Searchlight 
Capital Partners and its 
portfolio companies.
Paul Hewitt
Independent Non-Executive 
Director
N
A
Ri
Appointed: 31 July 2018
Tenure: 3 years
Career and experience:
Paul is an experienced chief financial 
officer, chairman, non-executive director 
and audit committee chair who operates 
in a number of different sectors. Paul’s 
past non‑executive director roles include 
chairing the audit committees of Tokio 
Marine, Kiln, NEST Corporation, Tesco Bank, 
Collins Stewart Hawkpoint, Charles Taylor 
Plc and GMT Global Aviation. He began his 
executive career in finance, working for over 
20 years as a finance director of various 
companies, culminating in becoming 
Deputy Group Chief Executive and CFO 
of the Co-operative Group between 
2003 and 2007.
Paul’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Paul’s varied and wide-ranging career is 
built on a successful career in finance. He 
has a track record of creating and realising 
value for shareholders and has worked 
across a number of sectors including 
financial services, technology, healthcare, 
retail and business services, including good 
understanding of corporate governance. 
Through his non-executive roles, he has 
helped several management teams adapt 
their business models to respond to, and 
anticipate, changes in their competitive 
and regulatory environments. In both his 
executive and non-executive career, he has 
had extensive experience of transactions 
and ensuring that businesses have an 
appropriate financial structure.
	
– Experienced non-executive director, 
chairman and chief financial officer.
	
– Broad experience of the financial services 
industry and the regulatory environment.
	
– Strong track record in delivering good 
returns for shareholders.
	
– Extensive experience of transactions.
	
– Broad experience as both an executive 
and a non-executive of developing 
and challenging business strategies.
	
– Has helped several management 
teams adapt business models in 
anticipation of changes in their 
environments and markets.
Current external appointments:
	
– Non-Executive Director at ICNH Limited 
(trading as Dr Doctor).
	
– Non-Executive Director at Feebris Limited.
	
– Non-Executive Director at The 
Ombudsman Service Limited.
	
– Non-Executive Director of E-Negotiation 
Ltd (trading as Amicable).

Provident Financial plc Annual Report and Financial Statements 2021
114
Board leadership and Company Purpose continued
Our Board continued
Angela Knight
Independent Non-Executive 
Director
N
Ri
A
Appointed: 31 July 2018
Tenure: 3 years
Career and experience:
Angela has extensive experience in both 
the public and private sectors. Prior to 
joining the Board, Angela was CEO at 
Energy UK, British Bankers Association (BBA, 
now UK Finance) and APCIMS (now Personal 
Investment Management and Financial 
Advice Association). She was previously 
a Member of Parliament and Treasury 
Minister between 1992 and 1997 and was the 
Chairman of the Office of Tax Simplification 
from December 2015 to March 2019. 
Previously Angela was also a Non-Executive 
Director at Taylor Wimpey plc and Senior 
Independent Director at TP ICAP plc.
Angela’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Her experience in the public sector means 
Angela has a strong understanding of 
the expectations of regulators and other 
public stakeholders. This combination 
means she is a skilled director who knows 
how to manage organisations and how 
to challenge management to deliver. 
Angela’s thought leadership, technical 
and policy skills, as well as a deep 
understanding of the financial sector, are 
demonstrated through her leadership 
of the repositioning of Energy UK in the 
energy sector and of the BBA through 
the banking crisis.
	
– Experienced Government Minister, CEO, 
chair and non-executive director.
	
– Wealth of knowledge of the financial 
services sector.
	
– Deep knowledge of regulated industries.
	
– Adept at solving difficult problems with 
effective solutions.
	
– Understanding of public presentation, 
in particular as a proficient 
public speaker.
Current external appointments:
	
– Non-Executive Director at Arbuthnot 
Latham & Co.
	
– Non-Executive Director at Encore 
Capital Group, Inc.
	
– Director at Froggatt Trustee Limited.
	
– Chair at Pool Reinsurance 
Company Limited. 
Graham Lindsay
Independent Non-Executive 
Director
N
Re
C
Appointed: 1 April 2019
Tenure: 3 years
Career and experience:
Graham has held a number of senior 
executive roles, including responsibility 
for the Lloyds branch network and as 
Corporate Responsibility Director. Graham 
joined the Wonga UK board in 2016 as part 
of the new leadership team engaged to 
improve the business and deliver change. 
Graham sat on the Board of the Institute 
of Banking & Financial Services and on the 
Professional Standards Board. He is Senior 
Independent Director at One Family, 
a mutual life assurance business.
Graham’s contribution to the Board, 
key strengths, skills and reasons 
for re-election: 
Graham brings to the Board extensive 
experience in commercial and retail 
banking following a 40-year career 
at Lloyds Banking Group and a deep 
understanding across various distribution 
channels. Graham has had demonstrable 
success in focusing organisations on their 
customers, ensuring they are at the heart 
of decision making and product design. 
Graham also has a strong appreciation 
of the Group’s regulatory environment.
	
– Extensive customer knowledge, strong 
customer focus and a track record of 
enabling and overseeing businesses 
to ensure that they put the customer 
at the heart of what they do.
	
– Significant stakeholder 
engagement experience.
Current external appointments:
	
– Senior Independent Director 
at OneFamily.
	
– Vice Chair and Trustee at the Brain 
Tumour Charity.
	
– Director at Family Assurance Staff 
Pension Scheme Trustees Limited.
Margot James
Independent Non-Executive 
Director
N
Re
C
Appointed: 27 July 2020
Tenure: 1 year
Career and experience:
Margot served as a Member of Parliament 
between 2010 and 2019 and has held a 
number of ministerial offices, latterly as 
Minister of State for the Department of 
Digital, Culture, Media & Sport, where she 
championed the interests of both industry 
and consumers in the digital world. In her role 
as Parliamentary Under Secretary of State 
at the Department for Business, Energy & 
Industrial Strategy, Margot had responsibility 
for small businesses, consumers and 
corporate governance, including labour 
markets and the retail sector.
Margot’s contribution to the Board, 
key strengths, skills and reasons 
for election: 
Margot has a wide-ranging successful 
career in both the public and private sectors. 
Her public-sector experience provides 
Margot with a strong understanding of 
the expectations of regulators and other 
public stakeholders, as well as strong 
knowledge of corporate governance, 
labour markets and the UK’s technology 
and retail sectors. She has a track record 
of driving value for shareholders and has 
a demonstrable record as a successful 
entrepreneur and CEO.
	
– Experienced Government Minister 
and Member of Parliament.
	
– Results-focused entrepreneurial 
business owner.
	
– Strong track record as a CEO 
and business leader.
	
– Non-executive director 
and chair experience.
	
– Deep governance knowledge.
	
– Strong relationships with wider 
stakeholders in a variety of sectors.
Current external appointments:
	
– Executive Chair at the Warwick 
Manufacturing Group.
	
– Governor Emeritus of the London 
School of Economics.
	
– Chair at Internet Matters Ltd.
	
– Chair at Taso Advisory.
Committee key:
Nomination Committee
N
Audit Committee
A
Risk Committee
Ri
Remuneration Committee
Re
Customer, Culture 
and Ethics Committee
C
Disclosure Committee
D
Committee Chairman
The Company directors, except Elizabeth Chambers, were appointed as directors of 
the Vanquis Bank Board, with effect from 13 January 2022.

Governance
Provident Financial plc Annual Report and Financial Statements 2021
115
Charlotte Davies
Group General Counsel 
and Company Secretary
Appointed: 1 April 2019
 
Career and experience:
Charlotte brings a wealth of experience 
in the financial services sector and is 
an experienced general counsel and 
company secretary. Charlotte previously 
worked at Cabot Credit Management 
where she was General Counsel and 
Company Secretary for many years and 
reviewed the governance structure and 
redesigned the regulatory structure in 
consultation with the FCA.
Prior to this Charlotte was General 
Counsel of Lockton.
Charlotte’s contribution to the Board, 
key strengths and skills: 
Charlotte’s legal experience has been 
gained predominantly within insurance 
before moving into the debt purchasing 
space. Charlotte brings extensive 
experience in and knowledge of the 
financial services sector, and has legal 
experience in corporate, commercial, 
risk management, regulatory and 
governance advice.

Provident Financial plc Annual Report and Financial Statements 2021
116
Board leadership and Company Purpose continued
The Board’s role in setting 
strategy, monitoring its progress 
and promoting long-term 
sustainable growth 
A number of key strategic decisions were made by the Board 
this year, the most difficult of which was the decision to exit the 
home credit market. This was made with the deepest regret in 
light of the changing industry and regulatory dynamics in the 
home credit sector, as well as shifting customer preferences. 
Further details on the matters considered in our decision 
making process, as well as the other principal decisions we 
made during the year, can be found in our s.172 statement 
on page 78. Despite the challenging environment, the Board 
has continued to be led by its Purpose and ensured that CCD 
colleagues impacted by the wind-down of the business were 
provided with specialist outplacement support and were kept 
informed of internal vacancies within other areas of the Group 
as well as external opportunities. 
Strategy underpinned by Purpose
In recognition of the evolving sub-prime market post 
Covid-19, the Board continued to review, oversee and monitor 
the Group’s strategy and Purpose during the year. The Group 
exists to help put people on a path to a better everyday life; 
our Group Purpose is well established and was reaffirmed 
at the Group Strategy Conference in June 2021. This Group 
Purpose underpins our strategy of being a specialist bank 
for the underserved operating in the mid‑cost segment 
of the market. The Covid-19 pandemic has changed 
our operational environment as well as the lives of our 
customers, but our Board is confident that our Purpose 
remains relevant and guides us to deliver the right 
outcomes for our key stakeholders. 
Effective governance supporting delivery
In accordance with our Purpose and strategy, the Board 
approved the implementation of a new target operating 
model in July in order to deliver efficiencies, reduce 
duplication and execute the Group’s strategy. Under the new 
operating model, the Board of Vanquis Bank was restructured 
to substantially align its membership with the Group Board; 
further details on the new operating model can be found 
on page 86. This represents the next phase of the Board’s 
strategy to reinforce its position as a leading specialist bank 
with a focus on the financially underserved and the Board 
believes that the new operating model will create a simpler, 
more efficient Group governance structure. The Nomination 
Committee and Risk Committee supported the Board in making 
this key strategic decision (please see pages 143 and 158, 
respectively, for further information). 
Our robust governance framework enables the effective 
running of the Group and supports the Board to make 
high-quality decisions that balance the interests of our 
stakeholders, as is evident from the diagram on the next page. 
Following a comprehensive review of the Group’s governance 
framework to support the Vanquis Bank Board changes 
described above, the Board approved refreshed governance 
documentation to create an enhanced and streamlined 
approach to corporate governance. Please see our website 
for further details.
As formally documented in the Matters Reserved for the 
Board, the Board has sole responsibility for setting the 
Group’s strategy, reviewing the implementation of strategy 
and overseeing the Group’s operations through effective 
monitoring of internal controls and risk management. 
The Board has delegated authority to the Group CEO and 
its committees, as defined and formally documented in 
the Group Delegated Authorities Manual, which supports 
effective decision making and ensures that key strategic 
decisions are made by the appropriate forum. Furthermore, 
the Group CEO is responsible for the execution of our strategy 
and the Chairman is responsible for running the Board and 
maximising its effectiveness. There is a clear separation of 
these two key roles which is formally documented in our 
division of responsibilities between the Chairman and CEO 
(see page 134).
Appropriate monitoring of progress 
Our governance structure supports the Board in the 
monitoring of performance against strategy and assessing 
the strategy against the needs of our customers. The 
Board has established committees with defined terms of 
reference (which can be accessed through our website: 
www.providentfinancial.com/who-we-are/corporate- 
governance/board-committees/) to support in its oversight, 
monitoring and challenging of the progress made by 
management against delivering our strategy. 
Setting our strategy

Provident Financial plc Annual Report and Financial Statements 2021
117
Governance
Group Board
The Committee Chairs report to the Board at each meeting 
on the work of their committee and escalate any concerns or 
risks for the Board’s attention. Key performance indicators are 
regularly reported to the Board through management reports 
to monitor the implementation of our strategy. The Group 
CEO and CFO produce separate reports to the Board, which 
include key performance indicators relating to operational 
performance, financial performance and performance 
against budget, to allow the Board to assess the progress 
made by the divisions against the Group’s strategy and 
budget. The Board approved management’s proposed 
approach for the 2022 budget process during the first half 
of the year, and approved the 2022 budget in December, 
following endorsement by the Executive Committee and 
subject matter experts. The 2022 budget included the 
assumption of a dividend payment for 2021 based on 
the Group’s performance.
Committees supporting strategy
Risk Committee
Assists the Board by taking an active role in defining risk appetite; advising on the current principal and emerging 
risk exposures of the Group and future risk strategy; and monitoring the risk management systems across the Group. 
The Risk Committee is supported by the Group CRO and the Group Risk senior management team. In collaboration 
with the CCE Committee, the Risk Committee also supports the embedding of a risk culture aligned to the strategic 
Blueprint. Please see the Risk Committee Report on page 158.
Audit Committee
Keeps under review the effectiveness of the Group’s internal financial controls systems that identify, assess, 
manage and monitor financial risks, and other internal control systems. The Audit Committee also monitors the 
capital management plan and allocation which is central to our strategy, and tracks the progress of strategic 
initiatives via third line assurance, inviting management to update on progress as appropriate. Please see the 
Audit Committee Report on page 153 for the work completed by the Committee during the year.
Nomination Committee
Delivery of our strategy requires the right leadership team comprised of individuals with sufficient diversity to 
enhance the quality of strategic discussions and decision making. We have a Group-wide Diversity and Inclusion 
Policy and the Nomination Committee monitors metrics on diversity and inclusion. The Committee regularly 
reviews the composition of the Board against its long-term strategy to identify any gaps in knowledge, experience 
or diversity, and oversees succession planning for the Board and senior management teams. Please see the 
Nomination Committee Report on page 143.
Remuneration Committee
Ensures that remuneration policies and practices are designed to support our strategy and promote long-term 
sustainable success, encouraging behaviours consistent with the Group’s Purpose, values, strategy and business 
model. Please see the Remuneration Report on page 169 for further details.
CCE Committee
Employee behaviour and culture are key enablers in delivering our strategy and Purpose. Our CCE Committee 
monitors the Group’s culture and behaviours to enable the Board to identify and address any misalignments 
with the desired culture. The Committee also garners customer insights (for example through call listening and 
customer survey results) which are fed into the Board’s decision making and strategic conversations. Please see 
the CCE Committee Report on page 150 for the work completed by the Committee during the year.
Executive Committee
A management committee, chaired by the CEO, responsible for developing, proposing and implementing 
Board approved strategy in line with the culture, Purpose and ethics of the Group. In doing so, it is responsible for 
managing the Group strategic risks and divisional risks alongside the Group Risk Committee where these risks are 
overseen in greater detail.

Provident Financial plc Annual Report and Financial Statements 2021
118
2
The Board decided to withdraw the Vanquis Bank Repayment Option 
Plan from the market in response to the evolving regulatory landscape 
and several forbearance enhancements. The CCE Committee 
reviewed the implementation and customer communication 
approach for the product discontinuation
2
The 2022 budget was approved by the Board following discussion and 
challenge of the divisional budgets by the Group Executive Committee, 
as well as assurances from the Chief Risk Officer, Transformation 
Director and Chief Information Officer on the risk, prioritisation and 
deliverability of the change spend forecasts in the budget
Nov
1  
Board approved the pilot launch of Sunflower Loans 
1
Moneybarn successfully expanded its vehicle finance product 
offering to the near-prime sector, and the Board was kept apprised of 
Moneybarn’s performance through the CEO report which is reported 
at each Board meeting 
1  2  3
A new reporting framework was developed to increase the Board’s 
oversight over change investments and projects, as well as to help to 
strengthen cost culture across the Group and optimise investments. 
Change spend forecasts were also incorporated into the 2022 
budget process
2  3
Board approved the Moneybarn warehouse securitisation
Board leadership and Company Purpose continued
Setting our strategy continued
2021 strategic progress
C  
Risk Committee approved the Group Risk Management Framework in 
May and continued to monitor the ongoing progress of the Group Risk 
Harmonisation Programme to create an aligned risk management 
approach across the Group in support of 1PFG
D  
Decision made to exit the home credit market to protect the long‑term 
interests of the Group
2
Board oversaw the Future of Work programme
Following the establishment of a dedicated Climate Risk 
Committee and the development of a climate risk appetite 
statement, the Risk Committee approved a Climate Principal 
Risk Policy to set the overall principles for the Group to follow in 
effectively managing its climate risks
2
Board agreed the actions arising from the Group Strategy Conference 
1  2  3
Board approved and monitored the implementation of a new target 
operating model, with support from the Nomination Committee 
and Risk Committee, which was the next step in the execution of our 
1PFG strategy
C  D
A new target IT architecture, approved by the Board in July, was 
developed by the Group CIO to support the achievement of 1PFG 
based upon a single customer view and to increase cost efficiencies. 
The Board received regular updates on the programme via CRO 
Reports and held an IT strategy ‘deep dive’ session with the Group CIO. 
A Group Head of IT and Change Risk was also appointed to provide 
second line assurance
Dec
Jul
Jul 
continued
Jun
May 
continued
Jan
Feb

Provident Financial plc Annual Report and Financial Statements 2021
119
Governance
Long-term sustainable growth 
In 2019, the Board set out its vision and growth 
ambitions to be the best and most trusted provider 
of credit to the underserved, delivered across 
a broader range of products and distribution 
channels, in order to help our customers on the 
path to a better everyday life. During 2021 the 
Board has driven many strategic developments 
with a focus on creating long-term growth for 
its stakeholders and delivering on its strategic 
objectives. The timeline (opposite) highlights the 
progress made against each of these strategic 
objectives and how our Board has enabled such 
progress with the support of a robust governance 
structure. For information on the matters 
considered by the Board in making its principal 
decisions please refer to our s.172 statement on 
page 73 and for further information on the delivery 
of our strategy please refer to page 28. 
For the 2021 Group Strategy Conference, the Board 
and Group Executive Committee agreed that 
particular focus this year should be given to the 
evolving regulatory landscape, creating good 
customer outcomes in line with the FCA’s Consumer 
Duty, improving the maturity level of information 
security across the Group and delivering our ESG 
strategy. These were considered to be areas of 
strategic importance. With the Board’s direction, 
the Group Executive Committee met for a full 
day strategy session, discussing these areas and 
analysing the Group’s financial performance and 
marketplace. Actions arising from the Strategy 
Conference were assigned to Group Executive 
Committee members, agreed by the Board and 
monitored by the Group Executive Committee.
A key output of the 2020 Strategy Conference was 
the recognition that a key strategic imperative was 
ensuring the Group had in place the appropriate 
capabilities, resources, framework and tools 
to oversee and deliver key strategic initiatives 
and change projects. The Group has delivered 
on this output by establishing a new Group 
Transformation function dedicated to improving 
the way that change is managed across the Group. 
Significant enhancements have been made in the 
management of change (such as the creation 
and implementation of a new Change Delivery 
Framework) which have given the Board greater 
oversight over change spend and projects as well 
as more transparency regarding the benefits of 
change activity.
Long-term 
sustainable  
growth
1
Vanquis Bank launched a new personal loans range to the open market. 
Throughout the year the Board maintained oversight and scrutiny over the 
proposed launch in the context of the Group’s overall loan strategy 
Oct
1
Board approved funding to rebuild the Vanquis Bank mobile app. 
Management’s progress was monitored through reports from the Group 
CEO and Group Transformation function in accordance with enhanced 
governance and reporting over change spend
1  3
Board approved the Core UK Group Waiver application to deliver the 1PFG strategy
3
Board approved the issuance of Tier 2 debt capital to the market to improve 
capital efficiency and lower capital costs 
Sep
2  3
Decision made to pursue a Scheme of Arrangement to provide redress 
to CCD customers and protect the long-term viability of the Group 
2
Board approved the agenda for the Group Strategy Conference which 
was held in June 2021 
May
Mar
1
2
3
Links to strategy
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure

Provident Financial plc Annual Report and Financial Statements 2021
120
Board leadership and Company Purpose continued
Promoting long-term sustainable success: Board activities
Board meetings follow a carefully designed agenda that is agreed by the Chairman, in conjunction with the CEO and General 
Counsel and Company Secretary. A typical Board meeting would comprise reports on operational and financial performance, 
legal and governance updates and chosen deep dives into areas of strategic importance. The following pages provide 
examples of key Board activities during the year. Whilst the table is non-exhaustive, it provides an insight into the Board’s 
discussions and how the directors promote the success of the Company. You can also read about principal decisions made 
during the year in our s.172 statement on pages 75 to 86. 
Strategy 
Group Strategy Conference
The Group’s strategy remained a key area of focus 
for the Board. In addition to discussions regarding 
strategy held at Board meetings during the year, the 
Board held a Group Strategy Conference in June 2021. 
Topics discussed included: a recap of the actions 
taken in the previous 12 months to deliver our strategy; 
the Group’s Purpose and customer vision; the wider 
market and competitive environment; the regulatory 
landscape; customer outcomes; our product offering; 
and funding strategy.
Pricing
During the year the Board reviewed Vanquis Bank’s 
pricing and returns model, which is used for product 
decisioning, including enhancements made and 
future developments.
Mid-cost personal loans offering 
and new digital platform 
The Board has overseen changes to enhance our 
personal loans offering to customers, including the 
launch of Vanquis Bank’s unsecured personal loans 
product to the open market. As part of the Group’s 
strategy to offer relevant products to its addressable 
market and to diversify its product offering, the Group is 
establishing a digitally distributed unsecured personal 
loans business. To support this, the Board reviewed 
and approved the launch of a pilot of the Group’s new 
personal loans offering, Sunflower Loans. The Group has 
invested in a highly scalable, digital platform known as 
‘Gateway’ to initially support the new Sunflower Loans 
product. The Board oversaw the delivery plan for this new 
digital infrastructure, including the risks and mitigations, 
and approved the necessary investment to implement it. 
Gateway will also have the ability in the future to enable 
customers to access all of their products from a single 
mobile app. It will also enable PFG to configure and bring 
prospective products to market rapidly. You can read 
more about this on pages 28 and 47.
Key stakeholders
	
– Investors
	
– Customers
	
– Regulators
Links to strategy
1  2
Links to risks
P4  P5  P9  P10  
P11  P13

Budget, financing and performance
Budget and five-year plan (the Budget)
The Board has reviewed and approved the Group’s 
annual Budget, ensuring adequate resources were 
in place for the Company to meet its objectives. In 
approving the Budget, the Board considered a range 
of issues, including its basis of preparation, forecasted 
performance and the risks and opportunities in relation 
to the Budget.
Operational and financial performance
The Board reviews operational and financial 
performance at each meeting, including progress 
against the agreed Budget. The CEO and CFO 
present their own reports to the Board, including the 
performance of each division.
Dividends 
The Board considered whether a final dividend and an 
interim dividend should be paid during 2021. The Board 
determined that a dividend should not be proposed to 
shareholders or paid during 2021 in line with its decision 
to preserve capital and support business stability 
during the period of closure of the CCD business. As 
announced in October 2021, it was determined that 
should the improvement in macroeconomic conditions 
experienced continue on a similar trajectory for the 
remainder of the financial year, the Board would 
consider declaring an ordinary dividend pay-out of 
30% of adjusted ongoing earnings in respect of the 
2021 financial year. As a result of the Group’s improved 
profitability, and given the ongoing strength of the 
Group’s balance sheet, the Board has proposed a 
dividend of 12p per share in respect of 2021.
Funding
The Board has overseen several key funding activities 
during the year. The Board approved the Group’s first 
subordinated Tier 2 debt capital to the external markets 
since 2005. The Board also approved a concurrent 
partial tender of the Group’s 2023 Senior Bonds. During 
the year, the Board also considered and approved the 
refinancing of its Moneybarn securitisation programme 
with £325m of committed funding, whilst reducing its 
revolving credit facility to £90m. The Group now has no 
contractual wholesale maturities until the second half 
of 2023, representing a very robust, diverse and stable 
funding profile. During 2021, Vanquis Bank also gained 
access to the Bank of England’s Term Funding Scheme 
with additional incentives for Small and Medium-sized 
Enterprises and, ahead of the closure of the scheme, 
had drawn approximately £174m of funding using its AAA 
rated notes as collateral. Furthermore, the Board has 
overseen the Group’s application submitted to the PRA 
to allow the use of retail deposits held at Vanquis Bank to 
fund other parts of the Group.
Key stakeholders
	
– Investors
	
– Debt providers
	
– Colleagues
Links to strategy
1  2  3
Links to risks
P1  P2  P3  P4  
P9  P10  P12

1
2
3
Links to strategy
Links to risks
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure
Find our full list of key risks on page 92
P

Provident Financial plc Annual Report and Financial Statements 2021
121
Governance
IT and cyber risk
IT architecture
Following the appointment of a new Group Chief 
Information Officer (CIO), the Board reviewed and 
approved changes to the Group’s IT investment 
categorisation and prioritisation process. The Board 
also reviewed the Group’s existing IT architecture 
and considered and approved proposals regarding 
enhancing the Group’s IT architecture in order to 
support the delivery of the Group’s strategy and 
ambition of Group-wide digital-first customer 
centricity. The Board also reviewed the newly 
developed digital platform for personal loans products 
during the year, as described on the previous page. 
Cyber risk
The Board has also held a cyber risk session to consider: 
the cyber risks posed to the Group and wider financial 
services sector; the potential impact of those risks; how 
cyber security can manage those risks and enable 
business opportunities; best practice in cyber security; 
and a cyber attack case study. You can read more about 
technology and information security risk on page 98. 
Key stakeholders
	
– Customers
	
– Colleagues
	
– Regulators
Links to strategy
2
Links to risks
P7  P9  P11  P12

Governance and risk
Business continuity management (BCM)
The Board reviewed the Group’s BCM arrangements, 
including the Group’s response to the Covid-19 
pandemic. The Board noted the BCM activities 
taking place across the Group, including how hybrid 
working arrangements could impact the Group’s 
BCM approach and the activities in Vanquis Bank in 
response to the PRA’s publishing of the final rules and 
guidance on operational resilience.
Board governance
As announced in January 2022, the Group has 
restructured the Board of Vanquis Bank, our wholly 
owned subsidiary, to substantially align its membership 
with that of the Company’s Board. During the year the 
Board considered this as the next phase of the Group’s 
specialist bank strategy and determined that the 
necessary work and stakeholder engagement should 
be undertaken to create a simpler, more efficient 
Group governance structure. In January 2022 the Board 
approved the proposed Board changes and believes 
that the changes will help streamline and enhance 
both the Company’s and Vanquis Bank’s handling of 
corporate governance. You can read more about the 
decision on page 86.
Principal and emerging risks and 
effectiveness of risk management
In addition to regular updates from the Group Chief 
Risk Officer, the Board reviewed an assessment of the 
Group’s principal and emerging risks following review 
and approval by the Risk Committee. The Board also 
considered an assessment of the effectiveness of the 
Group’s Risk Management Framework following review 
by the Risk Committee. The Board noted the overall 
effectiveness of the framework, the enhancements 
made to risk management during the year and areas 
identified for further enhancement.
Key stakeholders
	
– Investors
	
– Regulators
	
– Colleagues
	
– Debt providers
Links to strategy
2
Links to risks
P5  P7  P9  P10  P12

People and culture
Future of work
The Board received an update on the Group’s phased 
planning and actions for the safe return of colleagues 
to offices under a hybrid working model. The Board 
considered the potential impact of the proposed 
approach to working arrangements on customers, 
colleagues and culture and it was agreed that, as 
part of any changes to working arrangements, it was 
important to ensure all stakeholders were considered 
and the Group’s culture continued to be embedded.
Colleague Surveys and Colleague Forums
The Board received an update regarding the results 
of the 2020 Colleague Survey, which had been 
discussed in detail by the Customer, Culture and Ethics 
Committee. The Designated Non-Executive Colleague 
Champion also updated the Board on engagement 
with colleagues and the Colleague Forums, including 
insights from engagement with colleagues on the 
alignment of executive director and wider colleague 
reward and also regarding the impact on colleagues of 
the wind-down of the CCD business. Feedback from the 
CCD Colleague Forum was taken on board and CCD’s 
approach adapted where possible and appropriate. 
Enhancements to the Group’s colleague engagement 
model were identified for implementation during 2022 
and reported to the Board.
Modern slavery
The Board reviewed and approved the Group’s revised 
Modern Slavery Act Statement which had been 
updated to reflect development during 2020 and which 
supported the Group’s compliance with the Modern 
Slavery Act 2015.
Whistleblowing
During the year, the Board received an update on the 
Group’s arrangements for colleagues to be able to raise 
concerns in confidence and, if they wish, anonymously. 
As part of this, the Board noted the reduction in the 
number of reports received from colleagues, learnings 
identified from reports and enhancements identified to 
the Group’s whistleblowing processes and procedures. 
Key stakeholders
	
– Colleagues
	
– Suppliers
	
– Communities
	
– Government
Links to strategy
2
Links to risks
P7  P9  P10


Looking forward to 2022, focus areas are expected to include:
	
–
the Sunflower Loans pilot and Group’s product strategy;
	
–
business performance and delivery of the Group’s 
strategic initiatives;
	
–
implementing our strategy to establish PFG 
as a leading specialist bank focused on 
underserved markets;
	
–
implementing our new IT platform digital infrastructure, 
Gateway; and
	
–
overseeing the Group’s culture and customer centricity.
Provident Financial plc Annual Report and Financial Statements 2021
122
Customer and regulatory
Woolard Review on unsecured 
consumer lending
The Board considered the findings from the Woolard 
Review on unsecured consumer lending and the 
implications for the sectors in which the Group 
operates and its stakeholders.
Consumer Duty of Care 
The Board received updates regarding the FCA’s 
Consumer Duty Consultation Paper in which the FCA 
outlined its intention to implement a new Consumer 
Duty principle, with supporting rules and guidance 
focused on consumer outcomes. The Board considered 
the potential implications of the new Consumer Duty 
principle and what action could be required by the 
Group in response to the same and the Group provided 
a response to the consultation in July 2021.
CCD investigation
The Board received updates on the progress of the 
previously announced FCA investigation covering CCD’s 
lending to customers, as well as the application of an 
FOS decision into the complaint handling process, in the 
period between February 2020 and February 2021. See 
page 5 for more information.
Pillar 3 disclosure
The Board reviewed and approved the Group’s Pillar 3 
disclosure, having considered the approach taken to 
the disclosure and the changes made from the previous 
year’s disclosure.
Key stakeholders
	
– Customers
	
– Regulators
	
– Investors
Links to strategy
1  2
Links to risks
P1  P2  P3  P4
P5  P7  P9

CCD Scheme of Arrangement and exiting the home credit market and the managed run-off of CCD
During 2021 the Board made two key decisions 
in relation to its CCD division, following due 
and careful consideration. 
In March 2021 the Group announced its decision 
to pursue a Scheme of Arrangement (the Scheme) 
under Part 26 of the Companies Act 2006 in relation 
to potential redress claims arising from customer 
creditworthiness complaints based on historical 
lending in CCD prior to 17 December 2020. Following 
approval by the Scheme creditors at a meeting on 
19 July 2021, the Scheme was sanctioned by the High 
Court on 30 July 2021.
Furthermore, following the outcome of an operational 
review, on 10 May 2021 the Group announced that it 
would regretfully withdraw from the home credit market 
and place CCD into managed run-off or consider a 
disposal. CCD was closed on schedule by the end of 
2021 and was delivered within the closure cost guidance 
of up to £100m. As described above, the closure of CCD 
involved launching the Scheme in order to provide £50m 
of compensation for its customers. The result of the 
closure is that the Group has reduced its operational risk 
profile and no longer operates in any ‘high-cost’ credit 
market segment. You can read about these two principal 
decisions and the related stakeholder considerations and 
engagement in our s.172 statement on pages 75 and 86. 
Key stakeholders
	
– Customers
	
– Regulators
	
– Colleagues
	
– Investors
	
– Debt investors
	
– Communities
	
– Suppliers
Links to strategy
1  2  3
Links to risks
P5  P7  P9  P10

Board leadership and Company Purpose continued
Promoting long-term sustainable success: Board activities continued
1
2
3
Links to strategy
Links to risks
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure
Find our full list of key risks on page 92
P

The Board: our culture – 
promoting colleague voice
Leading by 
example
Embedding 
our culture
Assessing 
and monitoring 
culture
Aligning 
culture and 
incentives
Provident Financial plc Annual Report and Financial Statements 2021
123
Governance
The ongoing pandemic has accelerated trends such as digital 
collaboration and transformation, much of which has been 
adopted by the Group, such as the enhancements to the 
mobile applications which have informed processes within 
the Group. It has been essential during this period of change 
to ensure our colleagues feel involved and come on this 
journey with us. 
Progress has been made against all four Blueprint quadrants 
during the year and in leading, embedding, assessing and 
aligning our culture. During the pandemic the innovative use 
of remote communication tools has been vital to maintaining 
engagement with our colleagues. The CEO has embraced 
these methods and has regularly updated colleagues on 
business performance, the Future of Work programme and 
wellbeing matters through his monthly vlogs. 
Our Board understands that a strong culture, underpinned by 
good governance, enables long-term growth and generates 
sustainable value for our stakeholders. You can read on pages 
75 to 86 how the Board has had regard to the interests of our 
stakeholders and their s.172 responsibilities to deliver long‑term 
growth. Our Board and committees continue to align and 
monitor culture through regular reporting at the meetings.
The Board is responsible for ensuring the governance 
framework supports the embedding of the desired culture. 
This underpins the appropriate information flow, enabling the 
Board to oversee management and challenge performance, 
culture and strategy. During the year the Board has overseen 
enhancements to its culture metrics and related reporting, 
with the CCE Committee approving three colleague-related 
metrics within the Blueprint Dashboard. These metrics provide 
further insight into levels of colleague engagement and 
morale across the Group.
Following extensive work by management on the Future of 
Work programme, the Board understands that flexibility in 
our working environment will be a key principle that shapes 
the future of the business, meeting both the physical and 
wellbeing needs of our colleagues. To this end significant work 
has been undertaken to ensure that our Flexible Working Policy 
is reflective of our colleagues’ needs, fosters engagement with 
them and enables them to perform to the best of their ability.
1
2
4
3
The Board is responsible for setting and overseeing the 
embedding of Group culture, to ensure that we do what 
we say we will in a manner reflective of our values.
Graham Lindsay
Designated Employee NED & Colleague Champion
The Board continues to support the embedding of the Group’s culture, driving direct 
and indirect communication to harness our colleague voice.

Provident Financial plc Annual Report and Financial Statements 2021
124
1   Leading by example
In order to maintain a positive culture within the business, 
the Board sets the tone and expectations to ensure that the 
Group’s decision making and behaviours are guided by a set 
of values which enable the achievement of the right outcomes 
for our stakeholders. 
As mentioned on the previous page, during the year the Group 
CEO updated colleagues through monthly vlogs, outlining 
business performance, the impact upon operations of the 
ongoing Covid-19 pandemic, the Future of Work programme, 
mental health wellbeing and other important matters.
Board meetings were held regularly throughout the 
year to provide oversight and direction on key strategic 
business activities, the work of its committees and legal 
and governance matters. This allowed the Board to hold 
management to account and reinforce the tone from the top. 
Due to the lifting of Covid-19-related restrictions, the Board 
sought to return to face-to-face meetings and the office as 
soon as safely possible to ensure it led by example and was 
visible to colleagues. 
Culture and governance are intrinsically linked: a healthy 
culture is underpinned by good governance. We have 
therefore made changes to the Group’s operating model and 
restructured the Board of Vanquis Bank to substantially align 
its membership with the Board of the Company, producing 
a single Board structure for the Company and Vanquis Bank. 
The move to a single Board will help to further the 1PFG agenda 
by centralising key operational functions and management 
has reviewed and updated the Group’s Delegated Authorities 
Manual accordingly. During 2022, the Group’s corporate 
support functions (Finance, Legal, Enterprise Risk, Audit, 
Information Technology and Data Protection) will be further 
centralised under the 1PFG model. 
To lead by example, the Board must be willing to listen to 
feedback and understand when action is required to maintain 
the Group’s culture. To this end the Board has encouraged 
a Speak Up culture through various channels such as the 
Colleague and Pulse Surveys, the Speak Up Dashboard, 
Colleague Forums, policies and whistleblowing tools. 
Our inclusion and diversity ambition remains to build and 
sustain an inclusive culture and diverse workforce which will 
help us to respond to the needs of our customers and be a 
welcoming and inclusive place to work. Our Affinity Groups 
continue to develop plans that will support their community 
and the wider inclusion agenda. The Board continues to 
support the ‘Be Yourself’ inclusion community. Each Affinity 
Group has two senior sponsors and it is their job to role model 
inclusive attitudes and behaviours across the business. Our 
Nomination Committee oversees our performance in relation 
to diversity and inclusion, and further details can be found on 
pages 147 to 148. 
A healthy culture requires a growth mindset and the Board 
fosters this via its own continuous training and development; 
each member of the Board has their own tailored training and 
personal development plan. In addition they also receive deep 
dive training sessions. 
The Board’s governance framework includes an annual 
evaluation of its performance, its committees and individual 
directors. This year’s evaluation included 360-degree feedback 
from management in order to strengthen relationships and 
accountability including additional questions pertaining 
to diversity and emotional intelligence. The evaluation 
recognised that the CCE Committee undertakes the key role 
of overseeing the culture within the Group, and identifies areas 
of improvement such as the direct oversight and monitoring 
by the Board. The 360-degree feedback also identified that 
management felt the Board generally role-modelled the 
desired culture and promoted a Speak Up culture.
Cultivating the desired culture and delivering our long-term 
strategy also require an appropriate risk management and 
internal control framework. The Board maintains responsibility 
for reviewing the effectiveness of the Group’s internal control 
and risk management systems. Following feedback from 
Board members, the Chief Risk Officer has been invited to 
Board meetings, strengthening the reporting and discussion 
of risk at the Board. You can read more about this in the Risk 
Committee Report on page 158.
2   Embedding our culture
During the year the Colleague Forums benefited hugely from 
the support and visibility of our Designated Non-Executive 
Colleague Champion who attended several virtual meetings. 
Whilst restrictions were in place during the year, the Board took 
the opportunity to visit the Chatham office when they were 
lifted, to engage with the Vanquis Bank Operations teams 
and update colleagues on the plans for the future of work. 
Colleagues were also given the opportunity to ask questions 
directly of the Board.
The Board supported management in the continued 
operation of existing initiatives and delivery of new initiatives 
to unite and support colleagues throughout the year 
as follows:
	
–
regular Colleague Forum meetings across each division, 
with the Designated Non-Executive Colleague Champion 
in attendance to engage with colleagues and feed back 
to the Board;
	
–
our Blueprint, ‘Stay Connected’ magazine and monthly 
vlogs from the CEO;
	
–
dedicated professional mental wellbeing support 
through our Thrive mobile application, our Employee 
Assistance Programme and the Be Well Webinars with 
external experts;
	
–
our colleagues were kept regularly updated on the 
Government’s guidance on Covid-19 and our response to 
the pandemic and were provided with access to support 
resources, and the Board considered proposals regarding 
the Future of Work model for the Group, including the 
benefits and risks associated with increased flexibility and 
remote working;
	
–
mandatory e-learning modules on a wide variety of key 
processes, such as returning safely to the workplace, and 
expected behaviours, including diversity, equality and 
mental health awareness;
	
–
our diversity and inclusion communities formed four 
Affinity Groups based around gender, LGBTQ+, ethnicity 
and disability; a fifth Affinity Group will be launching in 
early 2022, focusing on social mobility;
	
–
the Designated Non-Executive Colleague Champion 
held forum meetings with groups of employees who 
were representing different areas of the business, which 
provided an opportunity to freely express their views and 
Board leadership and Company Purpose continued
The Board: our culture – promoting colleague voice continued

Provident Financial plc Annual Report and Financial Statements 2021
125
Governance
	
–
share ideas. Feedback was sought on a number of key 
matters, including the Future of Work programme and the 
Company’s response to the Covid-19 pandemic, and views 
on what the Company could improve in its response to 
help its employees;
	
–
a Future of Work Steerco was established during the year 
to help plan the safe and successful return of colleagues 
to our offices;
	
–
a ‘Better Everyday’ award scheme to recognise colleagues 
who demonstrate our Blueprint behaviours; 
	
–
introduction of a new set of Group HR Policies designed to 
support the Group’s culture, drive fairness and consistency 
across the Group and consolidate a number of existing 
policies, including a Flexible Working Policy and a new 
Remote Working Guide; 
	
–
following the wind-down of CCD, colleagues from that 
division were offered other opportunities within the Group 
where possible; and
	
–
our inclusion and diversity (I&D) ambition remains to build 
and sustain an inclusive culture and diverse workforce 
which will help us to respond to the needs of our diverse 
customer base and support our Purpose of putting 
our customers on a path to a better everyday life. Last 
year, four Affinity Groups were set up and each are at 
different stages of evolution. Each group has identified 
its own working group leads and has a rhythm of regular 
meetings, with structured agendas focusing on Group-
wide I&D to discuss progress on key initiatives that it has 
started to focus on. 
3   Assessing and monitoring culture
The Group Designated Non-Executive Colleague Champion 
provides a valuable link between the Board and the Company’s 
workforce through the Colleague Forum meetings and he 
chairs the CCE Committee. When attending Colleague Forum 
meetings, Graham has updated them on key Board decisions 
and has encouraged the honest sharing of views, which has 
been welcomed by colleagues. Graham reports to the Board 
on the issues discussed and ensures that colleague views are 
shared and understood.
The CCE Committee continues to monitor the enhanced 
Blueprint and Customer Dashboards. During the year 
additional metrics were added to the Blueprint Dashboard 
which would bring further insight into levels of colleague 
engagement and morale across the Group. The key 
performance indicators within the Blueprint Dashboard 
monitor the turnover and absenteeism rates. The Dashboard 
also tracks the promptness of payments to suppliers in line 
with the Prompt Payment Code. Customer updates from each 
division were presented by the divisional managing directors 
at the CCE Committee and members listened to a variety 
of customer calls to identify and provide management with 
insights and feedback. Further information on the work of the 
CCE Committee is detailed on pages 150 and 152.
A Speak Up culture is where people feel safe to speak out 
and raise issues when they experience them and concerns 
when they feel something is not right. Having a Speak Up 
culture is conducive to a healthy, supportive environment, 
where everyone feels free to share their ideas, opinions 
and concerns, without fear of retaliation or penalty. To 
embed this within the Group, a Speak Up Dashboard was 
developed in 2021, incorporating a more rounded and robust 
set of measures including the total number and type of 
whistleblowing cases and colleague grievances. One of the 
ways the Board measures the Speak Up culture is through 
its annual Colleague Survey. Over the past year the Speak 
Up scores have seen positive improvements in questions 
such as “the leadership team here make the effort to listen to 
colleagues” and “people can and do speak openly regardless 
of position or level”.
The CCE Committee received an update on the introduction 
of a new set of Group-wide HR Policies designed to support 
the Group’s culture by driving fairness and consistency. A number 
of core polices are also in place that support the Speak Up 
culture such as the Whistleblowing and the Grievance, 
Harassment and Bullying Policies. The Board ensures that all 
colleagues are able to raise concerns confidentially through 
appropriate whistleblowing procedures. During the year, the 
Board reviewed the annual Whistleblowing Report and approved 
an enhanced Whistleblowing Policy to increase oversight 
of whistleblowing incidents and promote ethical conduct. 
The work of the Whistleblowing Forum continues, chaired 
by the Group General Counsel and Company Secretary. 
Our Group-wide Colleague Surveys are also a vital feedback 
tool, as they allow colleagues to anonymously have their say 
about the leadership, culture and working life in the Group. 
This year we conducted the ‘Pulse’ Survey in February 2021 
and a Group-wide Colleague Survey in October 2021 as a 
temperature check on the wellbeing of colleagues and to seek 
their views on how the Group had responded to the ongoing 
pandemic and working from home strategy. You can read 
more about our colleague engagement initiatives on pages 
129 to 131 and find the results of our surveys on page 16. The 
Board tracks the lowest scored questions and actions are 
identified and tracked in order to improve engagement and 
make the Group a better place to work.
The Colleague Forums have been helpful in ensuring the 
business strikes the right balance between ongoing customer 
service and health and safety for our employees, especially 
ongoing mental health considerations for colleagues in 
different circumstances and working environments, including 
the risk assessment, policy changes and health and safety 
measures to ensure each workplace is Covid-19 secure. 
The Forums have also been invaluable in understanding 
and taking the ‘on the ground’ temperature regarding how 
colleagues were feeling about returning to the office. 
The Board carried out a robust assessment of the principal 
and emerging risks facing the Group in the year, as well as 
assessing the businesses performance against the approved 
Board risk appetite. Following feedback from members, the 
Chief Risk Officer regularly reports to the Board and the Chair 
of the Risk Committee updates the Board on risk matters. The 
Board also received updates on the Future of Work strategy, 
internal audit reviews (including management awareness 
ratings) and whistleblowing statistics, which help to identify 
any areas falling below expected standards and enable the 
appropriate corrective actions to be taken. Information on 
the Group Risk Adjustment Framework can be found in the 
Remuneration Report on page 181.

Provident Financial plc Annual Report and Financial Statements 2021
126
Board leadership and Company Purpose continued
The Board: our culture – promoting colleague voice continued
4   Aligning culture and incentives
The Group job levelling framework is designed to drive better 
alignment of job roles and more comparable pay for colleagues 
with the same levels of responsibility. Colleagues have a 
maximum target bonus each year which is dependent upon 
both the Company’s and their own performance. When reviewing 
colleague performance, significant weight is placed on how 
they have achieved in line with the Blueprint metrics, fostering 
emphasis on the correct behaviours to enable a healthy culture. 
You can read more about this and on the work of our 
Remuneration Committee on the remuneration principles 
and policy on page 178. Additionally, the non‑financial 
performance objectives of our executive directors 
are aligned to our Blueprint.
During 2021, we launched the Group Reward Framework 
across the business which will be fully embedded by the 
end of 2022. The Group Reward Framework is underpinned by 
a job-level methodology which drives consistency where roles 
with similar expertise and responsibilities align across the 
Group. It supports career development and progression and 
makes it easier to move between divisions with aligned pay 
and benefits.
During the pandemic, our CEO, Malcolm established a regular vlog which is housed on 
our upgraded intranet, and shared via email to all colleagues in the business. Malcolm’s 
updates have been designed to deliver business and performance updates, share 
messages on wellbeing matters and has helped to raise the profile of teams and activities 
across the whole organisation.
The Group is committed to promoting a supportive workplace in which our colleagues can thrive. Covid-19 has taken a 
toll on everyone’s emotional, psychological and social wellbeing. By providing tailored assistance and developing colleague 
resilience we can positively influence how colleagues handle stress, relate to others and make choices in their daily lives.
Colleague wellbeing in action
The Employee Assistance Programme (EAP) was launched in 2020. All colleagues have 
access to the EAP, which is provided by Health Assured. The EAP is a confidential 24/7 
support service designed to help colleagues deal with personal and professional 
problems, such as stress and anxiety, lifestyle addictions, and personal and family 
matters, that might be affecting colleagues’ home or work life, health or general wellbeing.
Health Assured offers expert advice and compassionate guidance on a wide range of 
issues. There is reactive support available when colleagues need it, as well as proactive 
and preventative support to help colleagues manage everyday issues so they do not get 
out of hand. For further details on the employee engagement see page 32. 
There are Mental Health First Aiders working right across the Group, trained and ready to 
listen and support. We’re one big team at PFG, so colleagues can freely contact any one 
of the Mental Health First Aiders.
Colleagues now have free access to Thrive, the UK’s only NHS-approved wellbeing app. 
The award-winning app uses games to help colleagues track their mood and teach 
them methods to take control of stress and anxiety. Colleagues can learn relaxation 
techniques, like meditation and deep-breathing, to help them cope better with stressful 
situations and manage negative thoughts.
The Bank Workers Charity hosted three Be Well Webinars; each session focused on 
different topics, such as exploring the different ways we can be affected by stress, 
particularly in the workplace, and exploring how a better understanding of our resilience 
can help us withstand the pressures we face across the different areas of our lives. Other 
sessions included steps on how to manage loneliness and an overview of mental health 
problems and how work can reduce or exacerbate their impact.

Setting the tone remotely

Provident Financial plc Annual Report and Financial Statements 2021
127
Governance
Strategic and meaningful stakeholder engagement 
The Group’s activities affect a wide variety of stakeholders which represent different viewpoints and sometimes competing 
interests. Our Board has, through the work of the CCE Committee, continued to enhance the effectiveness and strategic focus 
of its stakeholder engagement activities. Last year the Committee carried out a stakeholder mapping exercise and approved a 
Stakeholder Map under the direction of the Board in order to understand the influence and interest that our stakeholders have in 
our business. During the year, the Committee commissioned an external stakeholder materiality assessment, undertaken by the 
Group’s sustainability partner, Corporate Citizenship, to understand and prioritise the views and concerns of our stakeholders. 
This involved a series of interviews with internal and external stakeholders as well as the outcomes of recent stakeholder 
engagement activity such as our investor perception audit, Colleague Surveys and supplier due diligence assessments. The 
results of the materiality assessment have been used to create a new Stakeholder Engagement Strategy which identified four 
levels of engagement and has guided how the Group ‘Informed’, ‘Listened’, ‘Involved’ and ‘Collaborated’ with its stakeholders 
throughout the year. The Committee will review the various methods of engagement annually and devise annual strategic 
engagement objectives for the following year, which will be assessed at the year end and fed into the following year’s objectives. 
You can read more about the new Stakeholder Engagement Strategy on page 49. For information on how the outputs of our 
strategic engagement objectives are measured please see the CCE Committee Report on page 150.
Stakeholder Engagement Strategy
Stakeholder
Strategic engagement objectives for 2021–22
Our customers
Our businesses employ a wide range of techniques to engage with customers throughout their 
time with us. These methods of engagement are outlined in our s.172 statement on page 77. 
In addition to continuing to use these methods, we will:
	
–
convene more customer panels/groups; 
	
–
involve customers in the inclusive design of products and services so that they can be 
designed to be accessible to, and usable by, as many of them as possible from the outset; and 
	
–
ensure that collaborative initiatives and partnerships with external organisations are 
accessible to and benefit customers across the different divisions. 
Our colleagues
We will continue to engage with colleagues using the wide range of channels, some of which have only 
recently been introduced (for example the Group-wide intranet, inclusion community and Colleague 
Forums). These methods of engagement are outlined on page 79. 
Stakeholders and investor relations
Stakeholder engagement
How does the Board ensure that stakeholder engagement is meaningful and effective?
The Board recognises that the long-term success of the Group is dependent upon listening, engaging and communicating 
with stakeholders in a meaningful and effective way. Our s.172 statement on page 75 outlines how we have engaged throughout 
the year and the impact of that engagement upon the Board’s decision making. This section explains how our approach 
to stakeholder engagement has evolved during the year and how the Board has adapted the mechanisms, including the 
generation of a Stakeholder Engagement Strategy, to ensure that they remain effective. 
Fantastic progress was made during the year to strengthen our stakeholder relationships through our 2021 
materiality assessment and consequent Stakeholder Engagement Strategy and increased collaboration 
with our Colleague Forums. I have personally enjoyed interacting more frequently and directly with colleagues 
this year at Colleague Forum events and seeing the value added by them, particularly in how they helped 
to shape our Future of Work programme.
Graham Lindsay
Designated Non-Executive Colleague Champion

Provident Financial plc Annual Report and Financial Statements 2021
128
Stakeholders and investor relations continued
Stakeholder engagement continued
Stakeholder
Strategic engagement objectives for 2021–22
Our regulators 
and government 
Given the evolving regulatory landscape, our engagement activities will focus on:
	
–
continuing to engage with our regulators, ensuring that engagement is coordinated, and any 
resultant outcomes are reported back to the relevant committees of the Board and Group 
Executive Committee;
	
–
ensuring that certain responses to our regulators continue to be channelled through a single 
team to ensure coordination;
	
–
engaging with our regulators through our trade association memberships; and
	
–
where possible, contributing to or participating in multi-stakeholder forums involving 
our regulators and other businesses within the financial services sector.
We will continue to engage with the Government at the CEO level, and through our think tank 
partners and participation in multi-stakeholder forums and government-sponsored initiatives 
and schemes. In addition, we will engage with the Government by participating in discussions 
and events on a broader range of issues that are material to the Group (such as with the 
Bank of England on National Numeracy).
Our investors 
We will continue to engage with investors using the methods already employed, as described 
on page 81. Strategic priorities in terms of engaging with our investors include:
	
–
attending broker conferences and other similar events;
	
–
using existing channels, such as presentations and meetings, to engage with our investors 
on our ESG strategy;
	
–
publishing thought leadership articles on topics that would be of interest to investors on social 
media and other channels; and
	
–
engaging more with our debt investors to develop our ESG credentials with that audience.
Our suppliers
We will continue to develop and embed the Supplier Relationship Management Framework, 
ensuring that tools, processes and procedures are aligned across the Group.
We will also engage with our suppliers on other issues, such as the climate risk agenda 
and the recommendations of the TCFD.
Our communities
Maintain levels of engagement with all community partners with emphasis on the following:
	
–
raising awareness of the work we deliver in partnership with our community partners with other 
key stakeholders, in particular regulators, government, investors and colleagues; and
	
–
ensuring that regular updates on our community investment work are provided to the CCE 
Committee and Group Executive Committee.
We will also seek to align community investment activities, where possible, with the Group’s 
inclusion community. You can read more about our community engagement on page 62 
and in our CR Report. 
Our environment 
Climate change represents a priority ESG issue for our business, particularly in the context of 
managing material climate-related risks and the recommendations of the TCFD. Following the 
establishment of a dedicated Climate Risk Committee, our stakeholder engagement activities 
will focus on:
	
–
continuing to include TCFD updates in our Annual Report and Accounts and CR Reports 
for transparency and accountability to our stakeholders;
	
–
including TCFD content in investor relations materials and regulatory-related documentation; 
	
–
informing and involving colleagues by engaging them on climate-related matters (such as 
through e-learning, intranet-based campaigns and involvement in working groups); and
	
–
ensuring that regular updates on our climate change-related work are provided to the CCE 
Committee, Risk Committee, Group Executive Committee and business unit boards/committees.
Strategic and meaningful stakeholder engagement continued

Provident Financial plc Annual Report and Financial Statements 2021
129
Governance
Colleague engagement mechanisms
We have adapted how we listen to, inform, involve and collaborate with our colleagues throughout the year in response to the 
challenges posed by the Covid-19 pandemic and our shift to hybrid working. The below table highlights the key engagement 
activity that has taken place during the year, including the increased virtual engagement that has been utilised. One such 
example is the launch of the new Group-wide intranet, which has provided an interactive two-way dialogue with colleagues for 
socialising, discussing key topics and keeping up to date on developments across the Group. You can read about our colleague 
engagement activities in more detail on page 79. 
Furthermore, the Board has procedures in place to make sure that colleagues’ views are reported up to the Board and 
considered in discussions and decision making. The CCE Committee has delegated responsibility from the Board to oversee 
colleague engagement and the Committee’s work is reported to the Board by our Designated Non-Executive Colleague 
Champion and Chair of the Committee via regular updates at Board meetings. The views obtained from our Colleague Forums 
are also fed back to the Board through our Designated Non-Executive Colleague Champion. Furthermore, the results of and 
outcomes arising from the Colleague Surveys are discussed at the CCE Committee and reported up to the Board within the 
Group CEO’s report. The survey results are cascaded to colleagues, with management holding sessions with their teams to 
discuss the results and seek their feedback on how to improve the lowest scoring areas. Following these sessions, action plans 
are developed and tracked by HR and the Group Executive Committee. 
Level of engagement
Methods of engagement in 2021
Inform
	
–
Launch of new Group-wide intranet which provides colleagues with information on a range 
of issues (including a dedicated ‘return to office’ page). 
	
–
Regular internal e-comms from Group HR, the CEO and other Group Executive Committee 
members on Covid-19 updates, business updates and our Future of Work programme. 
	
–
‘Be Better’ performance management framework which enables us to define to colleagues and 
measure the behaviours that will ultimately change and improve our culture and performance.
	
–
Dedicated professional mental health and wellbeing support through our Thrive mobile 
application and Employee Assistance Programme, and dissemination of related guides.
	
–
Mandatory e-learning on Covid-19 health and safety measures in place upon colleagues’ 
return to the office.
Listen
	
–
2021 ‘Be Open’ Colleague Survey followed by a Pulse Survey to garner colleagues’ views half-
way through the year, and an additional Future of Work survey to provide colleagues with the 
opportunity to shape the Group’s future working practices. 
	
–
Our non-executive directors visited colleagues at our Chatham office to gain insights into the 
culture and concerns of colleagues at different levels of the business. 
	
–
Leadership conversations held within the business units (such as ‘Natter with Neil’ in Vanquis Bank 
and ‘Ask the ExCo’ sessions in Moneybarn) and virtual ‘town hall’ meetings where colleagues are 
invited to attend open sessions with executives to share feedback on a range of issues.
	
–
Whistleblowing Forum which oversees whistleblowing investigations, reviews management 
information and monitors trend data closely.
Involve 
	
–
Colleague Forums have been used to involve colleagues across the divisions in key issues 
affecting the Group, including the Future of Work programme and executive director remuneration. 
You can read more about the work of our Colleague Forums in the section below. 
	
–
The new Group-wide intranet is interactive and allows for two-way communication with 
colleagues via Q&A sessions, polls and social spaces. There is a dedicated ‘Be Social’ page which 
features virtual social activities and informal opportunities for networking between colleagues. 
	
–
The Group inclusion community (comprised of four Affinity Groups based around disability, 
ethnicity, gender and LGBTQ+) which helps the Group improve its related policies and shape 
our ways of working and seeks to educate colleagues across our businesses. 
Collaborate
	
–
The Colleague Forums have been utilised to collaborate with colleagues on the Future of Work 
programme and Covid-19 measures to keep colleagues safe as they return to working in the office.
	
–
The PFG inclusion community is a collaborative Group-wide initiative, with an executive sponsor 
from each division, whereby leadership works in partnership with colleagues around the topics 
of inclusion and diversity, and colleagues’ views are reported to the Group Executive Committee. 

Provident Financial plc Annual Report and Financial Statements 2021
130
Engagement in action
Colleague Forums and Designated Non-Executive Colleague Champion
The Group continues to utilise its Colleague Forums and a 
Designated Non-Executive Colleague Champion to engage 
with its colleagues. These methods remain effective for 
the Group because the Forums provide a representative 
voice for each division and meet on a regular basis to 
consult on current issues. The Designated Non-Executive 
Colleague Champion is also Chair of the CCE Committee, 
and he oversees colleague engagement and attends 
the Colleague Forum meetings to provide a two-way 
communication channel between the Board and the Forums. 
Over the past year, the Forums have progressed to become a 
well‑established consultation channel, with clearer alignment 
to issues that are of strategic importance to the Group. Next 
year the Chairs of the Forums will be invited to attend a CCE 
Committee meeting to strengthen engagement between the 
Board and the wider workforce. 
Non-Executive Directors’ engagement with colleagues on 
aligning executive remuneration with the wider workforce
Led by the Designated Non-Executive Colleague Champion, 
engagement sessions were held with colleagues during the 
year to discuss the setting of executive remuneration in the 
context of wider workforce pay. Colleagues were encouraged 
by the fact that executives’ performance was measured 
against a scorecard of metrics and aligned to the Group’s 
long-term value and vision, which determined their overall 
remuneration. However, colleagues expressed a desire 
for the scorecard to be made more visible and cascaded 
appropriately at the start of the year, which the NEDs and 
Group HR function agreed to do as a way to improve the 
transparency of executive pay. 
NEDs’ visit to Vanquis Bank contact centre
Following the relaxation of Covid-19 restrictions, the NEDs 
were pleased to reinstate their annual visit to Vanquis 
Bank colleagues based in the Chatham office. The visit 
was facilitated by Vanquis Bank’s Head of Operations 
and was attended by a wide variety of colleagues from 
multiple functions and levels. The NEDs learned first hand 
how customers had been supported during the Covid-19 
pandemic and how Vanquis Bank’s operations had evolved 
over the year. There was also an opportunity for colleagues 
and the Board to ask each other questions and engage more 
informally during a ‘speed dating’ session.
Stakeholders and investor relations continued
Stakeholder engagement continued
Colleague Forums
Key discussions this year have focused on the 
Group’s response to Covid-19 and the Future 
of Work programme; the Forums provided 
invaluable feedback which was used to inform 
management’s strategy around our new hybrid 
working model. Since May 2021, the CCD Forums 
have been utilised for collective consultation 
to ensure that colleagues are adequately 
supported through CCD’s wind-down and the 
feedback loop has operated as follows: 
1
The primary focus of the CCD Forums has 
been collective consultation to consult with 
colleagues on redundancy proposals and the 
provision of post-redundancy support.
2
The Designated Non-Executive Colleague 
Champion and CCD management updated the 
CCE Committee on the negotiations, outcomes 
and key issues of colleagues expressed at the 
collective consultations. 
3
The Designated Non-Executive Colleague 
Champion fed this information up to the 
Board and apprised the Board of the 
CCE Committee’s involvement. 
4
In response to concern expressed from 
colleagues at the CCD Forums, the CEO and 
executive management guaranteed the 
payment of redundancy monies in the event 
of CCD’s administration should the Scheme 
of Arrangement not be approved by the 
High Court.
Colleague 
Forums - 
feedback loop 
to the Board
Forums meet regularly 
to share views, shape 
policies and consult on 
current issues
The Designated 
Non-Executive 
Colleague Champion 
and management provide 
updates to the CCE 
Committee on the Forums’ 
activities and views
The Board is updated 
on the CCE Committee 
and Forums’ work by the 
Designated Non-Executive 
Colleague Champion
Feedback is 
incorporated into 
Board and executive-
level decision making and 
the Forums are updated 
as appropriate through the 
Designated Non-Executive 
Colleague Champion 
and Human Resources 
management
4
3
2
1

Governance
Provident Financial plc Annual Report and Financial Statements 2021
131
Workforce policies and practices
Having workforce policies and practices that are aligned 
with the Company’s Purpose and values is a key focus of 
the Board to support the desired culture. Therefore, given 
the transformational changes that have taken place within 
the Group during the year, the workforce policies are being 
reviewed to create a simplified approach to ensure more 
consistency and to accommodate our new hybrid working 
model, as well as to ensure the policies are aligned with our 
values and desired culture. 
Investing and rewarding our workforce 
The year the ‘Blueprint behaviours’ performance management 
framework was used fully for the first time to assess colleagues’ 
performance and determine bonus allocations in line with the 
Group’s values. This provides for an assessment of the ‘what’ 
and ‘how’ delivered by our colleagues during the year and 
brings consistency and transparency across the Group. Work 
has continued on harmonising pay and benefits opportunities 
for equivalent roles across the divisions through the new Group 
Reward Framework with a major roll-out in Q1’22. Group-wide 
job levels have also been rolled out to help drive consistency 
throughout our divisions and create a more unified colleague 
experience. This has enabled the movement of colleagues 
across divisions to support retention and create development 
opportunities. For example, following the decision to exit the 
home credit market, certain CCD colleagues have been 
redeployed to other divisions in the Group. The new job levels 
clearly articulate the competencies and behaviours required 
at each level; associated training programmes have also been 
developed to help colleagues progress to the next stage of 
their development. You can read more about the ways in which 
we invest in our workforce on page 59 and about our approach 
to rewarding our workforce on page 126.
Working with our suppliers
We have continued to strengthen our strategic relationships 
with key suppliers. A Group-wide Head of Procurement was 
appointed during the year, and a new Group Procurement 
Policy finalised, to ensure the Group operates within a 
strategic supplier management framework which produces 
commercial outcomes and exemplifies high ethical standards. 
In order to ensure that the suppliers we contract with uphold 
our high ethical standards, we conduct due diligence checks 
prior to engagement to ensure the suitability of the supplier, 
which will include some or all of the following areas depending 
on the services received: financial stability, Corporate Criminal 
Offence compliance, data protection, information security, 
business continuity, regulatory compliance, corporate 
responsibility, and PEPs and sanctions/director checks.
The CCE Committee monitors our procurement and supplier 
payment practices to ensure that they comply with the 
Group’s policies to minimise supply chain risk and prevent 
human rights issues. The CCE Committee conducted its 
annual review of the Group’s Modern Slavery Statement 
and concluded that the statement and the approach 
taken reflected best practice and were representative of 
the Group’s activities to promote ethical business practices 
and policies. This provided the Board with assurance when 
it reviewed and approved the statement for 2021. A copy 
of our statement can be found on the Company’s website, 
www.providentfinancial.com/modern-slavery-statement/.
The Group’s commitment to protecting the human rights of its 
stakeholders is supported by the Group Procurement Policy 
and the Group’s corporate Equality, Diversity and Inclusion 
Policy which endorses the United Nations Universal Declaration 
of Human Rights and the International Labour Organisation’s 
Fundamental Conventions. Other corporate policies which 
support this commitment include the Health and Safety Policy, 
Whistleblowing Policy, Bribery Policy and Human Resources 
Policy. Our s.172 statement on page 75 provides information 
on how the Group has engaged with its suppliers and how the 
Board has considered their interests when making decisions. 
For example, the Board received regular reports from 
management as regards supplier performance. 
Part of treating suppliers fairly is paying them promptly, which 
is why the Group is a signatory of the Prompt Payment Code 
which requires us to pay suppliers within 60 days of receiving 
an invoice. The Board monitors our compliance with this 
commitment through the Blueprint Dashboard which includes 
a metric on the % of suppliers paid within 60 days. For further 
information on our Blueprint Dashboard please see page 151. 
You can read more about how we are committed to acting 
responsibly and with integrity towards all our stakeholders in 
our ESG Report on pages 48 to 74. 
2021 highlights 
of colleagues participated in 
our Future of Work survey in May 
of colleagues participated 
in our bi-annual 
Colleague Surveys
internal e-comms on  
Covid-19 updates and the 
Future of Work programme 
90%
3%
71%
4%
38
8

Provident Financial plc Annual Report and Financial Statements 2021
132
Bondholder Notice – 
Accession of Guarantor 
7 January 2021
Q4 Trading Update 
16 March 2021
Preliminary Results 
Announcement, Annual Report 
and CR Report 
10 May 2021
AGM
30 June 2021
Scheme of 
Arrangement 
Announcement
3 May 2021
2021 IR Programme
Jan
Mar
Feb
Apr
May
Stakeholders and investor relations continued
Effective engagement with shareholders and stakeholders: investor relations
Key investor engagement themes in 2021
Engagement overview
The Group is committed to engaging in open and honest dialogue with its investors and maintains the following mechanisms 
to ensure effective engagement with its investors:
	
–
meetings with shareholders;
	
–
a Capital Markets Day every two years (last held in 2019);
	
–
the Annual Report and Financial Statements;
	
–
the Annual General Meeting (AGM);
	
–
stock exchange announcements (RNS) and press releases;
	
–
a dedicated Investor Relations team;
	
–
investor roadshows;
	
–
investor perception audits;
	
–
the Corporate Responsibility Report; and
	
–
the Investors section of the Group website.
Regular engagement provides shareholders with an opportunity to discuss particular areas of interest and raise any concerns 
which can be communicated to the Board. The Group aims to communicate its plans effectively and understand investor 
views on its overall strategy and performance. In turn, this enables our shareholders and investment analysts to formulate 
a strong understanding of our Purpose, strategy, performance and culture.
How the Board engages
One aspect of our Chairman’s role is to ensure effective engagement with investors and to understand their views. This is enabled 
by the various communication channels listed above. The Chairman also ensures that the Board as a whole receives feedback 
and has a clear understanding of the views of investors.
The Group has a dedicated Investor Relations (IR) team which is in regular dialogue with our shareholders and sell-side analysts. 
The IR team reports regularly to the Board, outlining the general nature of matters communicated and discussed with investors, 
including feedback and engagement plans. Furthermore, feedback from our joint corporate brokers, Barclays and Numis, is 
distributed to the Board and senior management team after each market update. An independent perception study of investor 
views is commissioned once a year and reviewed by the Board. Our quarterly management statements and half and full-year 
results statements are reviewed and approved by the Board prior to their release. Further information regarding how the Board 
engages with our shareholders and debt investors is contained within our s.172 statement on page 81.
Annual General Meeting (AGM)
The AGM presents investors with an opportunity to ask Board members questions and to cast their votes for proposed courses 
of action, including the appointment of Board members and the approval of the DRR.
Government restrictions in response to the global Covid-19 pandemic resulted in the 2021 AGM being held behind closed doors. 
Investors were asked to provide any questions for the Board in writing in advance of the meeting and to vote by proxy.
Jun

Provident Financial plc Annual Report and Financial Statements 2021
133
Governance
Governance
Interim Results 
Announcement
11 August 2021
Q3 Trading 
Statement
21 October 2021
Dec
Investor 
Perceptions Study 
November 2021
EMTN Programme 
Final Terms 
Announcement
11 October 2021
Scheme of 
Arrangement 
Hearing 
4 August 2021
EMTN Programme 
Offer Circular 
Announcement
23 September 2021
Jul
Nov
IR Programme
Our dedicated IR team maintains a planned IR Programme throughout the year that ensures ongoing dialogue 
with our shareholders and debt investors. Other investor engagement activities during the year included the following:
1   The Annual Report
This is the most significant engagement tool and is intended 
to show shareholders how the Board has set the Company’s 
Purpose and strategy, and how the Board is actively focused on 
meeting its objectives and achieving outcomes through the 
decisions it has taken. Most importantly, it enables investors 
to evaluate our approach to governance arrangements.
2   The Group website
The Group website provides investors with timely information 
about each of our three divisions, our management team and 
Board members and the Group’s strategy and performance. 
It also provides investors with details regarding up-to-date 
financial information, regulatory news and all released RNS, 
together with detail regarding how the Group meets its 
Code obligations.
3   Investor days
The Group holds a Capital Markets Day every two years (last 
held in 2019). These events are a key engagement tool which 
allow our stakeholders to hear the latest views from senior 
management and for us to communicate the strategic 
ambitions for the Group. A Capital Markets Day is planned 
for Q1’21. 
4   Investor/analyst meetings
The Group takes a proactive approach by inviting investors and 
analysts to meet with senior management on a regular basis.
5   US and European roadshow programmes
The Group is dedicated to facilitating necessary access 
for overseas investors to management, enabling them to 
receive the same access to information as investors in the UK. 
Roadshows are usually attended by the CEO, the CFO and the 
Head of IR. The Group did not undertake overseas roadshow 
activity in 2021 due to Covid-19 travel restrictions. However, 
we continued to interact with our international shareholders 
via video conference. The Group plans to resume overseas 
roadshows when permitted.
6   Attending broker conferences
Senior management regularly presents at industry conferences 
hosted by sell-side analysts and brokers to ensure accessibility 
for a wide variety of stakeholders. Attendance at broker 
conferences was limited to video conference during 2021, and 
senior management spoke at the Barclays Global Financial 
Services Conference in September and the Goodbody Conference 
in November. Such events continue to form a core part of our 
shareholder engagement programme for 2022. 
7   The Corporate Responsibility Report 
(the CR Report)
The CR Report offers investors a clear and comprehensive insight 
into the Group’s Blueprint and its social purpose of providing 
financial inclusion for those who are underserved. It also highlights 
the Group’s contribution towards reducing carbon emissions.
8   Shareholder correspondence 
The Group is committed to engaging and responding to all 
investor queries on a timely basis and this role is performed 
by our dedicated IR team. 
9   Investor perception study
The Group commissioned an investor perception study, 
undertaken by Tulchan Communications LLP, during the fourth 
quarter of 2021. This was designed to collate the views of our 
shareholders and other market participants. Its findings, which 
were presented to the Board in December, were:
	
–
Vanquis and Moneybarn are strong businesses operating 
in attractive markets;
	
–
the Board took the right decision and management has 
executed well on the exit from CCD;
	
–
less regulatory risk and higher growth prospects for PFG 
following the decision to wind down CCD;
	
–
holding a banking licence is a strength 
and a competitive advantage;
	
–
a strong balance sheet that provides the financial 
resources for growth, both capital and funding;
	
–
clear expectation that PFG is now on a path of recovery 
towards its RoE target; and
	
–
shareholder distributions are an important part 
of the equity story.
Aug
Oct
Sep

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134
How we structure  
our governance
Nomination Committee
The Nomination Committee 
determines the right structure, 
size and composition of the Board. 
It also considers Board diversity, 
succession and the leadership needs 
of the Group and recommends any 
Board appointments.
Audit Committee
The Audit Committee examines the 
integrity of the Group’s financial 
statements and oversees the system 
of internal controls. It monitors the 
independence and effectiveness of 
both Internal and External Audit. 
Risk Committee (RC)
The RC considers the Group’s risk 
appetite, recommends its adoption 
to the Board and monitors the status 
of the Group’s risks against it. It 
examines the Group’s principal and 
emerging risks and oversees the 
effective implementation of the Risk 
Management Framework, including 
associated assessment processes. The 
RC is also responsible for reviewing the 
Internal Capital Adequacy Assessment 
Process (ICAAP).
Board committees
Remuneration Committee
The Remuneration Committee 
determines the DRP and ensures 
that it aligns with the Group Purpose 
and strategy. It sets the level of 
remuneration for senior management, 
executive directors and the 
Chairman and examines workforce 
remuneration-related policies. The 
Committee provides oversight of key 
remuneration-related matters for 
those divisions that do not have a 
remuneration committee.
Customer, Culture and 
Ethics (CCE) Committee
The CCE Committee oversees 
stakeholder engagement and the 
alignment of Group policies, procedures, 
systems and behaviours with the 
Group’s desired customer outcomes. 
Furthermore, the Committee examines 
the embedding of the Group’s Purpose, 
culture, ethics and Blueprint behaviours. 
The Committee oversees the Group’s 
environmental impact and activities 
and corporate responsibility strategies.
Disclosure Committee
The Disclosure Committee ensures 
compliance with the Market Abuse 
Regulation and the Disclosure 
Guidance and Transparency Rules. It 
oversees that there are appropriate 
policies and processes in place to 
govern the identification, treatment 
and disclosure of inside information.
Our Board is responsible to its shareholders and other stakeholders 
for the management, performance and long-term success of the 
Group. It sets and oversees the Group’s Purpose and strategy and 
ensures that the Group is managed effectively. Our Board provides 
challenge and advice to management, and has established a 
number of committees with specific remits to assist it in operating 
effectively. There are certain matters that are reserved for the 
Board’s approval and cannot be delegated. These include, but are 
not limited to, the following:
	
– approval of and monitoring implementation of the 
corporate strategy; 
	
– oversight of the Group’s operational and subsidiary performance;
	
– approval of the annual budgets for the Group and its subsidiaries;
	
– approval of the Annual Report and Financial Statements;
	
– oversight of the Group’s system of internal controls, risk 
management processes and the adequacy of both;
	
– the setting, instilling and monitoring of the Group’s Purpose, 
culture and values; and
	
– approval of any major changes to the Group’s capital or 
corporate structures.
Read more on page 150
Read more on page 153
Read more on page 158
Read more on page 169
Read more on page 143
Division of responsibilities
Our Board
Streamlining our structure
On 13 January 2022 we announced the substantial alignment 
of the membership of the Board of Vanquis Bank to that of the 
Company. The purpose of the change was to create a simpler, 
more efficient Group governance structure in support of our 
strategy to be the leading specialist bank with a focus on 
the financially underserved. As part of these governance 
changes a review of the terms of reference was completed 
and they were updated to reflect the alignment of the 
Company and Vanquis Bank Boards. The terms of reference 
are available on our website at www.providentfinancial.com/
who-we-are/corporate-governance. 
The benefits of efficiency and simplicity are in part delivered 
through the Board and committee meetings of both the 
Company and Vanquis Bank taking place at the same time. 
The interests of the Company and Vanquis Bank are aligned in 
most instances and the aligned structure assists this, reduces 
unnecessary duplication and makes the most of the Board’s 
and management’s time and effort. The Group has a Conflicts 
of Interest Policy and a clear process to identify and manage 
any conflicts of interest is in place.
The underlying Purpose and roles of the Company Board and 
its committees remain unaffected by the combined structure.

Governance
Provident Financial plc Annual Report and Financial Statements 2021
135
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135
Group Executive Committee
Terms of reference
We have established clear terms of reference for all forums 
within our governance framework. The terms of reference define 
the duties, responsibilities, authorities and membership of 
each committee and are consistent in format. Group Company 
Secretariat reviews the suite of terms of reference regularly 
and this year a detailed review was undertaken in order to 
combine the Group and Vanquis Bank Board and committee 
terms of reference. In our work to update the documents we 
considered the Chartered Governance Institute best practice 
recommendations, combined board terms of reference for 
other banks, and sought independent assurance. 
Policies
The Group has established a suite of corporate policies 
that set out at a high level the codes of conduct, controls, 
processes and requirements of all employees, divisions and the 
corporate office. The divisions are responsible for embedding 
the corporate policies at a local level via the implementation 
of divisional policies and procedures, with the Board having 
oversight on the effectiveness of that implementation. The 
corporate policies are reviewed on a regular basis.
Our governance framework has been designed to establish good 
governance practices and accountability to the Company’s 
stakeholders including shareholders. The governance framework 
enables the Board to discharge its governance responsibilities 
under the Code effectively. To reflect the alignment of the Group 
and Vanquis Bank Boards the key component documents of the 
governance framework have been updated to cover both the 
Group and Vanquis Bank.
Documents that are key components of the governance 
framework, in addition to the terms of reference, are: 
The Board Governance Manual
The Board Governance Manual sets out how we govern the 
Group, including the key roles and responsibilities, details of our 
committee structure and their purpose. 
The Group Delegated Authorities Manual 
The Group Delegated Authorities Manual (GDAM) formalises what 
matters can be approved, and by whom, including thresholds 
for escalation, below Board level. The alignment of Board and 
committee membership for the Group and Vanquis Bank has 
facilitated streamlined decision making, particularly for Vanquis 
Bank which will no longer be required to refer decisions on matters 
reserved to the Group Board. The refreshed GDAM has been 
updated and communicated to colleagues.
Where a matter is not reserved to the Board or one of its 
committees, it is delegated to the CEO, who has established the 
Group Executive Committee, which he chairs, to assist him in his 
decision making and in making recommendations to the Board. 
The Committee membership includes the managing directors 
(MDs) of each division and those senior Group executives with 
functional reporting lines including HR, Finance, Internal Audit, Risk, 
Legal and IT. The Committee oversees delivery of the strategy and 
day-to-day management of the Group, promoting the Group’s 
culture, values and Purpose. It receives reports from each of the 
divisional MDs and works to achieve consistency and alignment 
across the Group. The Committee meets regularly and considers 
most material matters ahead of the Board. 
Matters that the Committee has considered this year include: the 
wind-down of CCD and execution of the associated action plans; 
colleague working arrangements in response to Covid-19 and the 
Future of Work; the Group’s Operational Resilience programme; 
financial forecasts, including year-end forecasting, reforecasting 
in response to the Covid-19 pandemic, budgets and financial 
scenario modelling; credit policy and affordability; customer 
outcome testing and vulnerability; and updates from the Group’s 
inclusion networks.
Following the substantive alignment of the Boards of PF plc and 
Vanquis Bank on 13 January 2022, the responsibility for risk has 
transferred from the Group Executive Risk Committee (GERC) to 
the Group Executive Committee. The Committee now monitors 
the strategic approach to risk management across the Group, 
including the overall coordination, review and, as appropriate, 
delivery of risk management activity. The Group Executive 
Committee supports the Group and its divisions to operate within 
the risk appetite parameters approved by the Board. Matters 
that the GERC considered during 2021 include: the ICAAP, risk 
harmonisation and risk and control self-assessment; risk event 
tracking and closure; regulatory contact and horizon scanning; 
divisional risk management; new or material amendments to 
products; and the Group’s risk appetite.
Governance
Our Board is responsible for the management, performance and long-term 
success of the Group. It sets the Group’s Purpose and strategy and oversees 
their execution by management.
Governance framework

Information and reporting
The Chairman is responsible for ensuring that the Board receives the information it needs, when it needs it, in order to effectively carry out 
its role. The General Counsel and Company Secretary, together with her team, facilitates the effective flow of information to and from the 
Board, committees and management by working with the Chairman, the CEO and the management team. Our reporting is standardised 
and our templates have been redesigned following the combining of the Board and committee meetings of the Company and Vanquis 
Bank. The templates ensure that consideration is given to s.172 matters, risk and conflicts of interest when reporting. Particularly important 
to facilitate the combined meetings, our templates have been enhanced to clearly signpost which material is relevant to which entity. The 
templates ensure the quality and consistency of our reporting and assist our directors in navigating the information, enabling them to use 
their time effectively. As part of the roll-out of new templates Group Company Secretariat has delivered report writing training sessions to 
colleagues. We ask our Board members to comment on the length, structure and timeliness of materials during the year and take action on 
the feedback received. As a direct result of Board feedback this year, we have repositioned the section that sets out the input being sought 
from the Board to the top of the report to sit adjacent to the executive summary. 
Each committee has an annual forward agenda plan that is based upon the duties and responsibilities documented in its terms of 
reference and is presented to the final meeting of each year for the year ahead. Group Company Secretariat performed a thorough 
review of the terms of reference ahead of the combining of the Board and committee meetings and monitors adherence with the terms 
of reference on an annual basis, thereby ensuring that the Board and its committees successfully deliver on their responsibilities.
Provident Financial plc Annual Report and Financial Statements 2021
136
Chief Finance Officer
	
–
Leads the Group Finance function
	
–
Supports the CEO to develop and 
implement the Group’s strategy
	
–
Is responsible for effective financial 
reporting, processes and controls
	
–
Deputises for the CEO as required
Non-executive directors
	
–
Provide independent, constructive 
challenge and strategic guidance
	
–
Monitor and review the performance 
of the executive directors
	
–
Apply their knowledge and 
experience from other sectors 
to the Group
	
–
Chair committees in their area of 
expertise as appropriate
	
–
One non-executive director 
undertakes the role of Designated 
Non-Executive Colleague Champion 
(see page 130 for further details)
General Counsel and 
Company Secretary
	
–
Provides comprehensive legal support 
to the Board and individual directors
	
–
Is the subject matter expert on 
corporate governance matters
	
–
Ensures that Board-level information 
is fit for purpose
	
–
Facilitates effective discussion 
between management and the Board
	
–
Is responsible for communicating 
with shareholders on 
governance‑related matters
Chief Executive Officer (CEO)
	
–
Provides leadership for the Group 
and executive team
	
–
Is responsible for day-to-day 
management
	
–
Is responsible for developing 
the strategy
	
–
Recommends long-term objectives 
to the Board
	
–
Is responsible for ensuring risk 
management and internal controls 
are in place
Senior Independent Director 
(SID)
	
–
Is available to shareholders to 
address any concerns
	
–
Is a sounding board for 
the Chairman
	
–
Acts as a conduit for other directors
	
–
Leads reviews of the effectiveness 
of the Chairman
Chairman
	
–
Leads the Board
	
–
Ensures alignment of strategic 
objectives
	
–
Safeguards corporate governance
	
–
Leads with integrity
	
–
Promotes critical discussion and 
encourages challenge
	
–
Promotes diversity and inclusion
	
–
Ensures shareholder value is 
generated and stakeholders 
are engaged
	
–
Ensures Board decisions are taken 
on a sound, well informed basis
Division of responsibilities continued
How we structure our governance continued
How we divide our key responsibilities
We define the roles of our Chairman, CEO and Senior Independent Director (SID) clearly and in writing and they are available 
on our website, www.providentfinancial.com/who-we-are/leadership. Patrick, our Chairman, leads the Board in setting our 
strategy and generating long-term sustainable value and also in ensuring its effectiveness. Malcolm, our CEO, is responsible for 
implementing the strategy, running the Company’s business and leading the Group Executive Committee. In her role as SID, Andrea 
acts as sounding board for the Chairman and serves as an intermediary for the CEO, the other directors and shareholders. 

Provident Financial plc Annual Report and Financial Statements 2021
137
Governance
Independence of non-executive directors 
Independent non-executive directors provide independent 
oversight and constructive challenge to executive directors. 
They also bring valuable skills, experience, and their own 
personal qualities to the boardroom.
The Nomination Committee and Board review the independence 
of its directors on appointment and thereafter annually, taking 
into consideration the factors set out in the Code and any other 
circumstances which may impair independence. Following 
consideration and recommendation from the Nomination 
Committee, the Board has determined that each non-executive 
director remains independent except the Chairman, who was 
independent on appointment.
All directors are required to disclose to the Board any outside 
interests which may pose a conflict with their duty to act in 
the best interests of the Company. The Board reviewed and 
approved a Conflicts of Interest Policy during the year which 
applies to all Group directors and sets out the arrangements for 
when a director of any company within the Group has an actual 
or potential conflict of interest. Further details on conflicts of 
interest can be found in the Directors’ Report on page 163.
Board appointments and time commitment
To support the robustness and transparency of our Board 
appointments, we have a formally documented Board 
Appointment Process which sets out what the Nomination 
Committee needs to consider when recommending Board 
appointments, including the Board’s diversity, directors’ skills, 
other commitments, independence and culture. The process 
also stipulates that open advertising be used for the recruitment 
of the position of Chair, CEO or non-executive director.
Directors are required to ensure that they will have sufficient 
time to meet what is expected of them effectively. The 
Board reviews the time commitment of each director on 
appointment and on an ongoing basis in response to changes 
in their external time commitments. In deciding to combine 
the Board and committee meetings of the Company and 
Vanquis Bank, directors’ time commitment was thoroughly 
reviewed to reduce duplication and support effective and 
efficient meetings, resulting in only a modest increase in 
time commitment for directors. For the period under review 
the Board determined that all directors had sufficient time to 
effectively discharge their responsibilities. 
The Board will consider appointments that the directors may 
wish to take on in order that they do not compromise their 
effectiveness and the Code also requires that additional external 
appointments should not be undertaken without prior approval 
of the Board. The Board’s External Appointment Policy is designed 
to ensure that all directors remain able to effectively discharge 
their responsibilities to the Company, whilst recognising the 
benefit of external appointments to director development and 
experience. The Board considers all requests for permission 
to accept other directorships carefully, subject to the 
following principles:
	
–
a non-executive director would not be expected to hold 
more than four other material non-executive directorships;
	
–
if a non-executive director holds an executive role in a FTSE 
350 company, they would not be expected to hold more 
than two other material non-executive directorships;
	
–
in line with the Code, an executive director will be 
permitted to hold one non-executive directorship in a FTSE 
100 company (and to retain the fees from that appointment) 
provided that the Board considers that this will not adversely 
affect their executive responsibilities to the Company; and
	
–
the Board would not permit an executive director to take 
on the chairmanship of a FTSE 100 company.
The Board holds meetings at regular intervals, where the 
Group’s financial and business performance is reviewed, along 
with risk, IT, legal, human resources and strategic matters. 
There is a comprehensive meeting pack and agenda which 
are circulated before both Board and committee meetings 
to allow the directors adequate opportunity to consider the 
matters to be discussed. Board and committee meetings are 
scheduled more than a year in advance and if any director is 
unable to attend a meeting, they are encouraged to provide 
their opinions and comment on the papers and matters 
to be considered upon circulation prior to the meeting.
Meetings are structured such that appropriate time is 
devoted to all agenda items. In addition to these scheduled 
meetings, ‘ad-hoc’ meetings are held outside the published 
cycle where circumstances require, for example, key 
strategic developments. 
Board balance70+30+N
  Independent  
non-executive directors	 7
  Executive directors 
and Chairman	
3
During the year, the Board considered 
Patrick Snowball’s appointment as 
Chairman designate of AMP Capital’s 
Private Markets business. The Board 
took account of his existing time 
commitments and resolved that he 
would have sufficient time to discharge 
his duties to the Company and as such 
approved the appointment.

Provident Financial plc Annual Report and Financial Statements 2021
138
Division of responsibilities continued
How we structure our governance continued
Member attendance at Board and committee meetings in 2021
The table below sets out the Board and committee attendance during the year. Attendance is shown as the number of meetings 
attended out of the total number of meetings possible for each individual director. During 2021, the attendance was very strong 
both at the scheduled and additional meetings. The Board continues to be satisfied that each of the directors is able to allocate 
sufficient time to the Company. The absences shown below were a result of either an urgent personal matter or other pre-
planned commitments. The Chair of each committee reports regularly to the Board on how that committee has discharged its 
responsibilities. Following completion of the restructure of the Board of Vanquis Bank to substantially align its membership with the 
Board of the Company, additional time commitment will be required by directors during 2022 and onwards in order to successfully 
execute their duties.
Board
member Board
Ad hoc 
Audit
Committee
Ad hoc
Nomination
 Committee
Ad hoc
Remuneration
 Committee
Ad hoc
Risk 
Committee
Ad hoc
Customer,
Culture
and Ethics 
Committee
Ad hoc
Total 
number of 
meetings
9
8
6
1
5
—
6
1
4
4
3
1
Patrick 
Snowball
9/9
8/8
—
—
5/5
—
—
—
—
—
—
—
Malcolm 
Le May
9/9
8/8
—
—
—
—
—
—
—
—
—
—
Neeraj 
Kapur
9/9
8/8
—
—
—
—
—
—
—
—
—
—
Andrea 
Blance
9/9
8/8
6/6
1/1
5/5
—
6/6
1/1
—
—
—
—
Graham 
Lindsay
9/9
8/8
—
—
5/5
—
6/6
1/1
—
—
3/3
1/1
Robert 
East
9/9
7/8
—
—
5/5
—
—
—
—
—
3/3
1/1
Paul 
Hewitt
9/9
8/8
6/6
1/1
5/5
—
—
—
4/4
4/4
—
—
Elizabeth 
Chambers
9/9
7/8
—
—
5/5
—
—
—
4/4
4/4
2/3
1/1
Angela 
Knight
9/9
8/8
6/6
1/1
5/5
—
—
—
4/4
4/4
—
—
Margot 
James
9/9
8/8
—
—
5/5
—
5/6
1/1
—
—
3/3
1/1
Directors’ Board tenure as at 1 April 2022
2014
2015
2016
2017
2018
2019
2020
2021
2022
Total tenure
Patrick Snowball
	 3 years, 6 months
	 2 months
Malcolm Le May
	 4 years, 2 months
	 2 months
	 3 years, 9 months
Neeraj Kapur
2 years
Andrea Blance
5 years, 1 month
Elizabeth Chambers
3 years, 8 months
Paul Hewitt
3 years, 8 months
Angela Knight
3 years, 8 months
Graham Lindsay
3 years
Robert East
2 years, 9 months
Margot James
1 year, 8 months
Malcolm Le May key: 
 Chief Executive Officer 
 Interim Executive Chairman 
 Non-Executive Director
Patrick Snowball key: 
 Chairman 
 Interim Chief Executive Officer

Provident Financial plc Annual Report and Financial Statements 2021
139
Governance
Composition, succession and evaluation
Board composition
Board composition
The Board is structured to ensure an appropriate combination 
of skills, experience, knowledge and independence is 
achieved. In determining this, consideration is given to 
the length of service of the Board as a whole to ensure 
membership is appropriately refreshed. We believe the 
right Board composition is a key cornerstone of Board 
effectiveness and successful delivery of the Group’s strategy. 
Overall findings of the annual Board evaluation pertaining 
to Board composition are shared with and discussed by the 
Nomination Committee; these are then used to identify gaps 
in skills and experiences for incorporation into the Board 
training and development programme. You can read more 
about this in the Nomination Committee Report on page 143.
A review of the Board to consider its composition and diversity 
and how effectively its members work together to achieve 
the Group’s objectives is undertaken annually. Further to 
this, the Board’s composition was also reviewed prior to the 
Board approving the alignment of the Company and Vanquis 
Bank Boards.
The Nomination Committee ensures that a rigorous and 
transparent appointment procedure is followed, with a diverse 
pool of candidates considered for any vacancy which arises. 
Appointments are based on merit, having regard to the skills, 
competencies and experience of the candidate. The Board 
believes that good succession planning contributes to the 
long-term success of a company.
The Group-wide talent and succession approach provides 
a consolidated, single view of talent and succession across 
the Group. This enables visibility of the combined talent pool 
and enables more robust conversations and calibration to 
support succession planning, identify skills gaps, and support 
cross‑business opportunities, which, in turn, develops our 
talent and promotes retention. 
The Group’s Equality, Diversity and Inclusion (EDI) Policy is 
designed to promote equality, diversity and inclusion across 
the Group and to ensure that our business and working 
environment is one that respects and includes everyone. This 
means understanding the potential that all people bring to 
the workplace regardless of age, disability, gender, gender 
reassignment, marital and civil partnership status, pregnancy 
and maternity, race, religion or belief, or sexual orientation. 
The Nomination Committee oversees the development of 
a diverse pipeline for succession within the organisation. 
Developing a diverse executive pipeline is vital to reflecting 
society as a whole with the associated skills and insights 
which will support the successful growth of the Company. 
Improving diversity at each level of the Company is important 
if we wish to have a fully embedded diverse workforce. You 
can read more about the EDI Policy on page 165 and the 
oversight of diversity and inclusion within the Nomination 
Committee Report on pages 147 and 148.
The Board continues to meet the Hampton-Alexander target 
of at least 33% female representation on the Board. The Board 
also continues to meet the recommendations of the Parker 
Review to have at least one director of colour by 2024. Further 
details on our EDI initiatives, objectives and progress can be 
found within the Nomination Committee Report on pages 
148 and 149.
Graham Lindsay has continued in his role as Designated 
Non-Executive Colleague Champion. Graham has attended a 
number of Colleague Forums virtually, where he has provided 
oversight and support on key ongoing matters such as the 
Future of Work strategy. You can read more about this work 
in the CCE Report on pages 150 to 152. 
On appointment, non-executive directors receive a formal 
appointment letter and executive directors receive a formal 
service contract, which identifies the time commitment 
expected of them.
Board changes
The current Board composition remained in place throughout 
the year; however, on 13 January 2022, the non-executive 
directors except Elizabeth Chambers were appointed to the 
Board of Vanquis Bank as part of the Group’s review and 
changes to the target operating model. As a consequence 
of these changes, Robert East (Independent Non-Executive 
Director on the Company’s Board and Chairman of Vanquis 
Bank) stepped down from the Board and the Vanquis Bank 
Board with effect from 13 January 2022. The changes are 
described further in the Nomination Committee Report on 
pages 143 to 144. 
As at March 2022, the Board of directors comprises the 
Non‑Executive Chairman, one Senior Independent Director, 
five independent non-executive directors and two executive 
directors, who all bring considerable knowledge, skills and 
experience to the Group. Biographical details of all directors 
are given on pages 112 to 114.
More details of the directors’ skills and experience can be 
found in the Nomination Committee Report on page 143 
and in their biographies on pages 112 to 114.

Provident Financial plc Annual Report and Financial Statements 2021
140
Board induction
The Chairman and General Counsel and Company Secretary 
ensure that all new directors receive a comprehensive and 
tailored induction programme to suit the requirements of 
their role. Our induction provides directors with an in-depth 
understanding of the business, our Purpose, culture and 
values, and the markets in which the business operates. The 
induction also includes dedicated time for new directors to 
meet with colleagues. The induction programme comprises 
a combination of site visits and meetings with other Group 
executives and senior management as illustrated below. 
Whilst we did not make any significant changes to our 
induction programme during 2021, the pandemic taught us 
to embrace virtual meetings and we have now integrated 
these to ensure inductions are conducted in a timely manner. 
Following the implementation of a common Board structure 
for the Company and Vanquis Bank, a review of our induction 
plan is underway and an updated version will be rolled 
out in 2022. 
The tailored induction programme
All new directors participate in a tailored induction programme 
when they join the Board. The induction programme is designed 
to ensure that full understanding of the Group is achieved, an 
example of which may include the following:
One-to-one meetings
Meetings are scheduled with senior management including 
the members of the Group Executive Committee and the 
divisional MDs. A director’s specific induction is tailored to the 
role they are appointed to; therefore, senior management 
induction meetings are also held as appropriate, including 
with Group Internal Audit, Group Finance, and key individuals 
from the Finance and Risk functions. New directors will also 
meet key stakeholders relevant to their specific role such as 
the Group’s key advisors and brokers, representatives from 
the FCA and Prudential Regulatory Authority (PRA), the Group’s 
major investors, and the Group’s auditor, Deloitte LLP.
Induction materials
Newly appointed directors are provided with full access to an 
electronic ‘reading room’ within the secure Diligent platform, 
which includes induction materials such as the Group’s 
governance policies and structures, terms of reference, Group 
organisation charts, the latest trading statements, the Annual 
Report and Accounts, the Group Delegated Authorities Manual, 
recent shareholder information, broker notes, past Board and 
committee papers and relevant regulatory correspondence. 
Materials from Board training sessions are also stored in 
Diligent for reference.
Field and site visits
Due to the easing of government restrictions, site visits were 
rescheduled in the second half of 2021 and the Board visited 
the Chatham office to observe the Vanquis Operations teams. 
Management and colleagues took the opportunity to update 
the Board on how the pandemic was impacting the workplace 
and what measures were in place to overcome this, and 
presented an update on the Future of Work strategy. A Q&A 
with the Board members also took place. 
Ongoing Board training and development
Under the direction of the Chairman, the General Counsel 
and Company Secretary facilitates Board training and 
assists the Board with ongoing professional development. 
Directors undertake training they consider necessary to 
assist them in carrying out their duties and responsibilities. 
Every year the non-executive directors discuss their 
professional development with the Chairman. During 2021, 
directors continued to receive training in line with the Board’s 
annual training plan, attending sessions on cyber and 
information security, the Scheme of Arrangement and Capital 
Requirements Directive V (CRD V) to gain further insight into 
current key subject matters. These sessions were led by both 
internal and external facilitators. Following the streamlining 
of the Group and Vanquis Bank Boards, a Board training plan 
incorporating both Vanquis Bank and Group matters has been 
produced for completion in 2022. 
In accordance with best practice and the ever-evolving 
regulatory landscape, there is an increased need to 
continuously scan the horizon and identify any significant 
developments that require the Board’s prioritisation. As 
such, the General Counsel and Company Secretary delivers 
updates to the Board on any developing regulations, laws and 
corporate governance developments by presenting Legal 
Reports at each meeting. Regular updates are also provided 
by the Chief Risk Officer in relation to emerging regulatory 
themes and anticipated regulatory changes and various 
others, including our internal subject matter experts, on a 
range of topics pertinent to their areas of responsibility.
The Nomination Committee reviewed and approved an 
enhanced Board Skills Matrix during the year, to reflect the 
widening breadth of skills required following the changes to 
the governance structure. You can read more about how the 
Board Skills Matrix is used in the Nomination Committee Report 
on page 143.
Directors are also given access to an external online academy 
tool which provides a wide array of briefings, education and 
bespoke training. Following the Board evaluation which was 
carried out in 2021 and the scores from the Board Skills Matrix, 
individual Board member training plans are being drafted to 
help them develop further in their roles.
Preliminary Board training schedule 2022 
Examples of the topics expected to form part of the Board’s 
training programme during 2022 include:
	
–
Senior Managers and Certification Regime and general 
banking regulation;
	
–
financial and cyber crime;
	
–
unconscious bias; and
	
–
presentation from a debt charity.
Composition, succession and evaluation continued
Induction for new directors

Provident Financial plc Annual Report and Financial Statements 2021
141
Governance
The draft report on Board and 
committee effectiveness was reviewed 
by the Chairman in December 2021 
and a final report shared with the wider 
Board, including the Chairs of each 
committee, in February 2022. The Senior 
Independent Director reviewed the 
Chairman’s effectiveness report prior 
to its discussion by the Board members 
(excluding the Chairman). 
Data collation 
and analysis
The responses to the questionnaires 
were collated by the Group Company 
Secretariat, which prepared anonymised 
reports on the Board and its committees, 
the Chairman and individual director 
effectiveness. The reports summarised the 
findings of the evaluation and proposed 
recommendations for consideration.
2021 internal evaluation 
The Board monitors and seeks to enhance performance by 
reviewing the continuing effectiveness of its activities, and 
the quality and effectiveness of its discussions and decision 
making and by considering the contributions of the Board as 
a whole, as well as of individual directors. In accordance with 
the 2018 Code, the 2021 Board effectiveness evaluation was 
conducted internally, led by the Chairman and facilitated by 
the Group General Counsel and Company Secretary. 
This year’s evaluation sought to explore further the themes 
and focus areas identified in the 2020 evaluation, whilst also 
seeking feedback on Board effectiveness from a broader 
group of management stakeholders. A population of 
colleagues who have regular engagement with the Board, 
its committees and members were asked to complete 
an anonymous questionnaire regarding the Board’s 
performance, meeting effectiveness and culture, in order 
to provide the Board with honest insight and feedback. 
This approach demonstrated the Board’s commitment 
to stakeholder engagement and a culture of openness. 
The process for the 2021 evaluation is set out below.
The 2021 evaluation process 
Design of evaluation approach
1
Review of results
Board discussion 
and actions
Board evaluation
At its February 2022 meeting, the Board 
discussed the evaluation results and 
approved focus areas to enhance 
the effectiveness of the Board and its 
committees. Feedback on the Chairman’s 
performance was discussed without 
the Chairman present and the outcome 
of the discussion relayed to the Chairman 
by the Senior Independent Director. 
Individual performance discussions 
for directors were held with the 
Chairman in January 2022.
In September 2021, the Board approved the scope of the evaluation, which had been previously reviewed by the Chairman. Detailed 
questionnaires were then designed, agreed and issued in relation to the following areas: Board and committee effectiveness, Chairman 
effectiveness, individual director effectiveness, and management feedback on Board effectiveness. 
Effectiveness evaluation cycle
2020 
Internal  
evaluation
2019  
External  
evaluation
2021  
Internal 
evaluation
Update on areas of focus from the 2020 evaluation
Focus area
Progress
Continue to enhance the Board’s 
awareness of and affinity for the 
Group’s customer base through 
actions to be developed by the 
CCE Committee.
Our Customer, Culture and Ethics (CCE) Committee reviewed the most appropriate way to continue to drive Board 
focus on our customers. Following this, the managing directors of each of our operating divisions attended future 
CCE Committee meetings and presented on their customers, including on their customer base profile. The CCE 
Committee continued to review its ‘Customer Dashboard’ of KPIs and to undertake customer call listening at each 
meeting. This allows the Committee the opportunity to explore, understand and interrogate relevant customer 
metrics and gain a better understanding and appreciation of customer views and expectations.
Continue to focus on how 
to enhance the Board’s 
oversight of risk.
During the year a new Group CRO was appointed to work with the Chair of the Risk Committee to support the 
Committee in its oversight of risk. The Board receives a regular Group CRO report to support its considerations of 
risk. We also continued to make positive progress in our Group Risk Harmonisation Programme, which you can read 
more about on page 87. 
Drive continued focus on the 
Board’s oversight of the Group’s IT 
and digital strategy.
Following the appointment of the new Group CIO, the Board has received several updates in relation to information 
security maturity and a newly developed IT platform for loans products. The Board has also considered the Group’s 
existing IT architecture and its future-state IT architecture and roadmap. The Board has also held a cyber risk 
session to consider the cyber risks posed to the Group and wider financial services sector.
Continue to drive enhancements to 
the Group’s strategy and how it sets 
its strategy.
The Group held its Group Strategy Conference during the year in which it reviewed the Group’s strategy, including 
focus on the evolving regulatory landscape and creating good customer outcomes. You can read more about how 
we set our strategy and the role of governance in strategy on pages 116 to 119. 

2
3
4

Provident Financial plc Annual Report and Financial Statements 2021
142
Outcome of individual director effectiveness 
review, independence and reappointment
As noted above, individual director performance and 
contribution was assessed through a questionnaire, which 
supported individual performance and development 
discussions with the Chairman. 
The composition of our Board is reviewed annually by the 
Nomination Committee to ensure that there is an effective 
balance of skills, experience and knowledge. Having 
considered the skills, experience, knowledge and tenure of 
the Board, and the independence and time commitment of 
the directors and Chairman, together with the Chairman and 
individual director performance evaluation, the Nomination 
Committee and Board considered that each director 
continued to be committed to their roles, have sufficient time 
available to perform their duties and to contribute effectively 
and, accordingly, should stand for re-election at the 2022 
AGM. The independence of the Non-Executive directors is 
also considered at least annually along with their character, 
judgement, commitment and performance. The Board took 
into consideration the 2018 Code and circumstances which 
would likely impair, or could appear to impair, a non-executive 
director’s independence, including their length of service. 
At the year end, all of the non-executive directors, with the 
exception of the Chairman, whose independence is only 
determined on appointment, have been determined by the 
Board to be independent. In determining the independence 
of those non-executive directors who are also non-executive 
directors of Vanquis Bank, the Nomination Committee and 
Board did take into account their appointments to Vanquis 
Bank and confirmed that they remained independent in 
relation to their appointments to the Company.
Outcome of the Chairman’s effectiveness review
The review of the Chairman’s performance focused on, 
amongst other matters, the effectiveness of his relationship 
with the executive and non-executive Board members, the 
management of Board meetings and how the Chairman 
facilitates the effective contribution of the directors both inside 
and outside of meetings. Following discussion by the Board 
(excluding the Chairman), it was concluded that the Chairman 
was performing his role of leading the Board effectively. 
Andrea Blance, as Senior Independent Director, discussed the 
feedback and areas for development with the Chairman.
Composition, succession and evaluation continued
Board evaluation continued
Outcome of the 2021 evaluation process: Board and committees
The overall conclusion from this year’s Board evaluation was that the Board and its committees continue to operate to a high 
standard and work effectively. The Board collectively views the Board and its committees as effective in discharging their 
responsibilities, with a number of key strengths, including those noted below. The evaluation also highlighted opportunity areas 
to enhance effectiveness, as highlighted below. The feedback provided by management as part of the evaluation process 
has proven a useful insight into the Board’s effectiveness and its relationship with management. Progress regarding Board 
effectiveness and the improvement focus areas identified will continue to be monitored and assessed by the Board and 
committees, as appropriate.
	
– The balance of skills and experience on the Board.
	
– The effective relationships on the Board and overall cohesion.
	
– How the Board works together as a team to deliver objectives 
and the oversight of the delivery of key strategic projects.
	
– The effectiveness of the Board committees.
	
– The Board’s understanding of the views and requirements 
of investors. 
	
– The reporting by the Board committees to the Board.
	
– Continue to focus on how to enhance the Board’s 
oversight of risk.
	
– Increase the level of engagement between the Board 
and senior management and between the Board 
and the wider workforce.
	
– Continue to focus on how the Board oversees and engages 
with the Group’s customers. 
	
– Drive continued focus on the Group’s digital and data 
strategy and the enhancement of the Board’s understanding 
and discussion of digital market trends and opportunities. 
	
– Implement a robust Board training plan for 2022.
Some of the Board strengths identified
Areas of focus to enhance performance
Board members are keen 
to understand the business 
and challenges facing 
management and ask probing 
and insightful questions to 
drive the business forward.
Feedback from a member 
of the management team
The Board is working hard to 
get closer to our workforce, 
visiting them and spending 
time with them.
Feedback from 
a Board member
Working together to achieve 
the Board’s objectives has 
always been a strong suit  
of this Board.
Feedback from 
a Board member

Provident Financial plc Annual Report and Financial Statements 2021
143
Governance
Members 
Patrick Snowball (Chairman)
Andrea Blance
Elizabeth Chambers
Paul Hewitt
Angela Knight
Graham Lindsay 
Margot James
Allocation of time
  Diversity	
 14%
  Succession and talent	
42%
  Board composition and appointments	
31%
  Governance 	
13%
14+42+31+13+N
Patrick Snowball
Nomination Committee Chairman
Ensuring we have the 
right skills and experience
Nomination Committee Report
The Committee’s terms of reference are available at: 
www.providentfinancial.com
The Committee is responsible for 
ensuring the leadership needs of the 
Group are met, overseeing a framework 
which seeks to drive a high‑performing 
and inclusive leadership team for now 
and for the future.
Patrick Snowball 
Nomination Committee Chairman
The delivery of our Purpose is dependent upon all of the 
colleagues we have across the Group. Our colleagues are at the 
heart of all that we do and how we serve our customers, and this 
emphasises the importance of the Nomination Committee in our 
governance framework and in the delivery of our strategy. The 
Committee is responsible for ensuring the leadership needs of 
the Group are met, overseeing a framework which seeks to drive 
a high-performing and inclusive leadership team for now and 
for the future. There were no changes to the Board membership 
during 2021, and this stability was important in a year full of 
significant change for the Group, the Board and our colleagues.
In January 2022 we announced that we had restructured 
the Board of Vanquis Bank, our wholly owned subsidiary, to 
substantially align its membership with that of the Company’s 
Board. We believe this is an important step in the execution 
of the Group’s specialist bank strategy. It is our view that 
combining the Boards of the two legal entities in this way will 
create a simpler, more efficient Group governance structure, 
whilst streamlining and enhancing both the Company’s 
and Vanquis Bank’s handling of corporate governance. 
The Committee played a key role in enabling this transition, 
reviewing the proposed Vanquis Bank Board membership and 
assessing the skills and experience of the Company’s directors 
who were proposed for key senior management function roles 
on the Vanquis Bank Board. 
We fully recognise that it is essential that the directors of 
Vanquis Bank have the skills and experience required to 
undertake roles on the board of a bank and, as you can read 
on the next page, we have adapted our Board Skills Matrix, 
which is a key input into our assessment of Board composition 
and our succession planning, to better reflect the skills and 
experience needed for the boards of both a publicly listed 
company and a bank. Furthermore, in its overseeing of these 
changes, the Committee considered the high-level operational 
design to support the Group’s specialist bank strategy and how 
the changes impacted management, including where broader 
responsibilities were being undertaken. Changes to roles and 
to boards can lead to increased retention risk in certain areas, 
and the Committee discussed this and the mitigations for it as 
it discharged its role of ensuring that the Group’s leadership 
needs continue to be met and that appropriate succession 
plans are in place. The Committee also considered the impact 
of the changes on diversity and the importance of remaining 
focused on this when making Board or management changes.

Provident Financial plc Annual Report and Financial Statements 2021
144
Composition, succession and evaluation continued
Nomination Committee Report continued
Board leadership
Composition and succession
Our Board composition is informed by an assessment of the 
skills, experience and diversity needed to deliver a strong and 
well-balanced Board and by our plans for orderly succession 
within Board roles. 
Effective succession planning remains a key component of 
good governance and an essential enabler to the delivery 
of our strategy through ensuring the continuity of skills, 
experience and diversity on our Board to support effective 
discussions and decisions. During our review of non-executive 
director succession this year, the Committee considered 
our documented succession plan for each role on the Board 
and determined that no further changes were required to 
the succession plan. The Committee discussed the tenure 
of the non-executive directors and whilst the relatively short 
tenure of our directors results in no immediate concerns 
regarding succession planning, the Committee agreed that 
it was important to ensure the Board proactively planned and 
managed non-executive director succession and changes 
in order to stagger non-executive director succession in the 
future. This will enable us to balance continuity and stability 
on the Board with an appropriate refresh of skills, experience 
and diversity of perspectives. The succession plans for our 
executive director roles are considered as part of the wider 
talent management review, and you can read more about this 
on pages 144 and 145.
The Committee undertakes an ongoing assessment of the 
Board’s collective skills and experience in order to support 
its considerations regarding Board composition, succession, 
training and development needs. In order to provide the 
Committee with a clear picture of the Board’s areas of 
strength and gaps, we have in place a Board Skills Matrix 
which sets out an assessment of the skills and experience of 
our directors individually, and the Board as a whole, across a 
number of core skills and experience areas identified as key 
to Board effectiveness and therefore the Group’s long‑term 
success. Our Board Skills Matrix includes interpersonal skills 
as well as more commercial skills and experience, some of 
which are shown in the skills diagram on the next page. In the 
design and use of our Board Skills Matrix, the Committee has 
recognised that the Board requires a diverse representation 
of skills and experience and that individual directors 
bring their own specific strengths and views to the Board 
based upon their personal attributes and experience, thus 
providing greater strength to the Board as a unit. Having a 
clear understanding of the particular skills, experience and 
contribution each director brings the Board enables effective 
identification of the skills and experience needed to ensure 
continued diversity and effectiveness when succession 
planning and assessing Board composition. During the year, 
the Committee agreed that the Board Skills Matrix should 
be evolved through the introduction of additional skills and 
experience categories that reflected those areas needed to 
successfully support the Group’s transition to: 1) be a leading 
specialist bank focused on underserved markets; and 2) 
reflect the roles that the majority of the Company’s directors 
have on the Board of Vanquis Bank, thus driving greater 
alignment of our assessment of Board composition and 
succession with the Group’s strategy.
As noted above, there were no appointments made to the 
Board during the year; however, our robust and transparent 
Board appointment process remains in place for any future 
such appointments.
There is in place a documented Board appointment process 
which sets out that appointments should be based on 
merit and objective criteria and, within this context, should 
promote diversity of gender, social and ethnic backgrounds, 
and cognitive and personal strengths. When undertaking a 
Board appointment process, the Committee ensures that 
searches are alert to all aspects of diversity and inclusion 
and that diverse short lists of candidates are prepared for 
the Group’s consideration. Candidate specifications for roles 
are prepared to clearly recognise the value of diversity in 
the boardroom and throughout the Group, particularly in 
enabling us to understand our stakeholders. Whilst there 
were no Board appointments during the year, when we do 
undertake searches for new directors, we use the support 
of search consultants which follow the Enhanced Voluntary 
Code of Conduct for Executive Search Firms, which specifically 
acknowledges those firms with a strong track record in 
promotion of gender diversity in FTSE 350 companies against 
the scope of the Davies Review. During our search and 
interview process we work to understand how candidates 
understand and act in alignment with our culture.
The Committee has undertaken its annual review of the 
composition and balance of the Board and its committees 
taking into account several key factors, including: diversity; 
balance of skills, experience and knowledge; director length 
of service and time commitment; stakeholder expertise; the 
size and structure of the Board; and director independence. 
We continue to firmly believe that the Board’s composition is 
appropriate to fulfil its role effectively and we are recommending 
to shareholders that all directors be re-elected at the 2022 
AGM. You can read about each director’s contribution to the 
Board in their biographies on pages 112 to 114.
As a consequence of the changes described above, Robert East, who was a non-executive director of the Company and 
Chairman of Vanquis Bank, stepped down from both Boards in January 2022. I would like to thank Robert for his chairmanship 
of the Vanquis Bank Board and his support as a member of the Group Board. I would also like to extend my gratitude to the other 
departing members of the Vanquis Bank Board for their help and support.
Committee role
The Committee oversees the leadership and succession requirements of the Group. As part of this, the Committee monitors the 
balance of skills and experience on the Board and its committees to ensure that they comprise individuals with the necessary 
skills, knowledge, experience and diversity to operate effectively. Set out in the table below are those key Committee activities 
in 2021 and key Committee priorities for 2022. 
Committee activities in 2021
Committee priorities for 2022
	
–
Oversight of the Board governance changes and the 
impact of the changes, including regarding diversity.
	
–
Review of our talent and succession plans and retention 
risk mitigation actions.
	
–
Review of our inclusion and diversity initiatives, progress 
and the diversity of our Board and talent pipeline.
	
–
Oversee how the Group makes progress in reaching its 
target of 40% female representation in the Group’s senior 
management population by December 2024.
	
–
Continue to proactively review and plan 
for Board succession. 


Provident Financial plc Annual Report and Financial Statements 2021
145
Governance
Independence and conflicts of interest
In reviewing the composition of the Board and its committees, 
the Committee and Board considered the independence of 
the non-executive directors during the year and concluded 
that they all remain independent in character and judgement 
and contribute effectively to Board discussions and debate. 
In considering their independence, the Committee and Board 
took into account the appointment of the majority of the 
non‑executive directors to the Board of Vanquis Bank. We do not 
believe that their appointment as independent non-executive 
directors of Vanquis Bank impinges on their independence, 
with their previous roles solely on the Company’s Board already 
requiring oversight of Vanquis Bank, as the Group’s largest 
subsidiary. Additionally, an enhanced Conflict of Interest Policy 
has been put in place to mitigate and manage the risk of 
intra-group conflicts arising as a result of common directors 
on the Company’s Board and those of its subsidiaries. 
Time commitment
The expected time commitment of the Chair and non-
executive directors is agreed and set out in writing in the 
letter of appointment to the positions, at which point we 
assess any external demands on an individual’s time in order 
to confirm their ability to undertake the role effectively. We 
also reassess time commitment annually and when any 
changes in a director’s internal or external responsibilities 
occur. In appointing the majority of the Company’s Board 
to the Board of Vanquis Bank, the impact of this change on 
the time commitment required of directors of the Group was 
reviewed and considered. The Committee and Board continue 
to consider that the Board members have sufficient time to 
undertake their roles effectively.
Board evaluation 
The Committee discussed the outcome of the 2020 Board 
evaluation as it pertained to the composition of the Board. 
The Committee agreed that good progress had been made 
in relation to the Board’s access to IT and risk expertise, 
following new appointments to the Group Chief Risk Officer 
and Chief Information Officer roles. It was also agreed that 
the CCE Committee should continue its work to enhance the 
Board’s awareness of and affinity for the Group’s customer 
base. You can read more about the progress in relation to the 
focus areas identified in the 2020 Board evaluation on page 
141. This year an internal evaluation was undertaken of the 
effectiveness of the Board and its committees, and you can 
read about this in more detail on pages 141 and 142. In relation 
to Board composition, the balance of skills and experience 
on the Board was rated very highly in this year’s evaluation. 
The diversity of the Board as a whole and the cohesion of 
the Board as a team are key drivers of success and this 
year’s evaluation presented positive ratings for the Board’s 
diversity and for its effectiveness as a team, with strong 
working relationships in place and an appropriately open 
and challenging Board environment. The Board recognised 
the importance of maintaining its focus on diversity in its 
broadest sense, including age and social background, and 
continuing to consider this as part of succession planning 
and future Board appointments. In the Board evaluation, the 
Committee was rated as very effective and a continued focus 
on Board and management diversity, talent management 
and succession planning was identified as a priority.
1
2
3
Links to strategy
Grow customer-centric businesses
Act responsibly and with integrity
Maintain a secure funding  
and capital structure
This diagram shows those Board members with competent 
or very competent skills or experience in some key skill areas. 
This diagram, together with the biographies on pages 112 to 114, 
shows the combined strength of our Board in areas central to 
delivering the Group’s sustainable success.
Board Skills Matrix
Leadership: culture and ethics
Audit and financial reporting
Customers
Strategy
Product development
Change management
Banking regulation
Shareholder engagement
Banking
Sub to near-prime lending
HR, talent and employee engagement
Risk management
M&A transactions
Regulatory landscape and engagement
IT and digital initiatives
Loans
Capital management and treasury
1  2  3
1  3
2  3
1  2
1  2
1  2  3
2  3
1  2
1
1  2
1  2  
1  2  
1  2
3
2
1  3
 2  3

Provident Financial plc Annual Report and Financial Statements 2021
146
Composition, succession and evaluation continued
Nomination Committee Report continued
Talent identification grid
Succession planning
Retention risk review
Career profiles
Inclusion and diversity
We identify who in our colleague population has the 
potential to undertake a bigger and broader role, 
or who might be a future leader. An assessment is 
undertaken which helps focus discussions on the 
colleagues that have been identified as high potential. 
It also identifies the other senior leaders who are 
important to the business, but who might not at that 
point in time be ready to progress or do more.
We identify who might be ‘ready now’, or the talent we 
need to grow to fill leadership and business-critical 
roles in the future using a consistent approach to 
consider the short, medium and long-term successors. 
We also identify immediate and emergency replacements 
and track our leadership needs to ensure pipeline 
talent is ready to fulfil vacant roles when they occur.
We undertake an assessment of retention risk and this 
allows us to shape tailored solutions which are targeted 
to have the greatest impact.
We enable colleagues to be actively involved in the 
talent process through establishing career profiles for 
our senior leaders, allowing them to demonstrate their 
skills, experiences and aspirations. This tool supports 
the succession planning process and helps to raise 
a colleague’s profile.
To support a diverse pipeline of talent, inclusion and diversity are considered throughout the talent management process 
and discussed by management and the Nomination Committee together with talent management and succession matters. 
Inclusion and diversity remains a key focus of our talent agenda. You can read more about this on the following pages.
Bi-annually, HR works with 
Group Executive Committee 
members to complete the 
talent management process 
for their teams.
HR reviews the outputs and 
completes a bi-annual 
calibration discussion with the 
Group Executive Committee.
The Nomination Committee 
discusses the outcomes of 
the talent management and 
succession review and the 
diversity of our talent pipeline at 
Group Executive Committee level.
Talent management
Our high-level process
Our talent management building blocks

Provident Financial plc Annual Report and Financial Statements 2021
147
Governance
Talent management and succession
During the year, the Committee continued to work with HR 
to deepen its understanding of our talent pool and, in light 
of recent changes to our target operating model, talent 
management and retention remained an important focus 
area for us. 
We as a Committee have focused on the impact of the 
changes we have made to reinforce our position as a 
leading specialist bank, reviewing changes to our target 
operating model and their potential impact on our leadership 
population and succession plans, including the diversity of 
those populations impacted. As part of this, the Committee 
was updated on the process used to determine those 
members of management who would undertake Group 
Executive Committee roles under the new target operating 
model and discussed how a transparent and merit-based 
selection process for roles under the new target operating 
model would be implemented so as to support diversity in the 
management population. 
Our talent management framework is designed to support 
the identification, development, retention and progression 
of a diverse pipeline, and you can see our high-level talent 
management framework on the previous page. The Committee 
undertakes an annual review of the Group’s talent and 
succession planning. This year’s review included an update 
on the progress being made in the implementation of the 
Group’s talent management framework and how increased 
visibility of our combined talent pool has enabled more robust 
conversations and calibration to support succession planning, 
identify any gaps, and support cross‑business opportunities 
and moves, which, in turn, support the development of our 
talent and promote retention. 
Succession planning and its oversight is a continuous cycle 
of activity and as part of the talent management review, the 
Committee reviewed succession plans for our Group Executive 
Committee members. This included plans for emergency, 
immediate, short to medium-term and longer-term succession, 
which could be addressed with internal or external talent. 
In reviewing the Group’s succession plans, the Committee 
discussed areas of strength and areas for enhancement. In 
recent years, we have made a number of key external hires to 
senior roles; whilst this has ensured strong talent in key roles, 
it does mean that we as a Committee and our management 
team need to remain focused on our continued efforts and 
activities to build our internal talent pipeline. The Committee 
has also discussed in detail during the year the Group’s 
strong internal talent pipeline of those with the potential 
to operate as future Chief Executive Officers, reviewing the 
Group’s high‑potential development framework, which has 
been designed and implemented to proactively support their 
continued development. Furthermore, the Committee has 
reviewed those other individuals identified as high potential 
and those who are considered to currently have the potential 
to undertake bigger and broader roles in the future. 
A key element of our talent management framework and 
succession planning process is our retention risk assessment, 
which provides us with a clear understanding of which are 
our most critical roles and the required levels of engagement 
to maintain our key talent, enabling the Committee and 
management to plan and act proactively to mitigate retention 
and succession risk. The Committee discussed key retention risks 
during the year and the tailored action plans in place to mitigate 
this risk, including the roles that are key to the successful delivery 
of our strategy.
We recognise the fundamental importance of a diverse 
pipeline of talent to ensure the Group has a diverse and 
effective senior management team and Board. As such, we 
as a Committee consider the diversity of our talent pipeline 
as part of our review of the Group’s talent management and 
succession planning and diversity is embedded in our talent 
management framework. We have made good progress as a 
Group in implementing a spectrum of inclusion and diversity 
initiatives needed to support a diverse talent pipeline and 
inclusive culture; however, we still have more progress to 
make in driving greater diversity in our senior management 
population. You can read more about our actions and 
progress in relation to inclusion and diversity below.
Inclusion and diversity
Policy, objectives and link to strategy
As a Group we are committed to supporting diversity in 
the broadest sense, within the boardroom and across the 
organisation, including amongst our senior management 
team, and we believe that a wide range of experience, age, 
background, perspectives, skills and knowledge combine 
to contribute towards a high-performing and effective 
leadership team. Our policy is designed to promote equality, 
diversity and inclusion across all parts of the Group and to 
ensure that our business and working environment is one that 
respects and includes everyone, understanding the potential 
that all people bring to the workplace. Our policy seeks for us 
to exceed the minimum requirements set out in legislation 
and proactively encourage a culture that supports equality, 
inclusion and diversity. You can read about our progress 
during the year in relation to these objectives on page 149. 
Our Purpose emphasises our commitment to inclusion and 
diversity through our aim to put people on a path to a better 
everyday life, and it is the Group’s ambition to build and 
sustain an inclusive culture and diverse workforce which will 
help us to respond to our diverse customer base. It is the 
Board’s view that diversity and inclusion provide the basis 
for a wider range of perspectives and ideas represented at 
each level of management and at the Board level, providing 
the foundations for us as a Group to better understand and 
deliver for our stakeholders, challenge each other effectively 
and achieve the Group’s overall strategic aims. We believe 
that a diverse team of colleagues enables us to better 
understand, and therefore serve, our diverse customer base. 
In creating an inclusive and diverse culture, it is also our 
objective to support the attraction and retention of talented 
people, improve effectiveness, deliver superior performance 
and enhance the success of the Company.
To ensure our appointment and succession processes 
support diversity, they are transparent and based solely on 
merit. Our Equality, Diversity and Inclusion Policy requires that 
we advertise our vacancies externally and internally using 
appropriate channels to give us the best possible choice for 
selection from the widest available talent pool. Under our 
policy, all vacancy advertisements should include language 
which will encourage applications from a diverse talent 
pool and will be written in language that avoids gender 
specific terminology and where recruitment agencies are 
required, their working practices and approach must align 
to those of the Company. We avoid the possibility of gender 
discrimination by proactively challenging candidate short lists 
to ensure as far as possible that there is a gender balance. 
During the year, as a Committee we have discussed how 
cultural barriers to diversity can impact our progress to 
delivering greater diversity across the organisation and how 
having a diverse and inclusive leadership team can break 
down such barriers. As noted above, we have also discussed 
how the selection process for roles as part of our transition to 
our new target operating model would be implemented in a 
way that aligned with our inclusion and diversity ambitions 
and culture. The Committee has reviewed the broad range 
of initiatives underway to support inclusion and diversity 
across the Group, which also support the diversity of our talent 
pipeline, and you can read more about these initiatives below.

Provident Financial plc Annual Report and Financial Statements 2021
148
 56+44+N
Board gender  
diversity
  Male	
56%
  Female	
44%  89+11+N
BAME representation 
on the Board 
  Non-BAME	 89%
  BAME	
11%
Board tenure*
*	 As at 1 April 2022. 11+67+22+N
  0-1 years	
1 (11%)
  2-4 years	
6 (67%)
  5+ years	
2 (22%)
Group Executive 
Committee and direct 
reports gender diversity
 76+24+N
  Male	
76%
  Female	
24%
Composition, succession and evaluation continued
Nomination Committee Report continued
Inclusion and diversity continued
Policy, objectives and link to strategy continued 
The Committee also reviewed our diversity targets during 
the year, which you can read on the next page, together 
with the progress made. I am pleased that we continue 
to exceed the Board gender diversity target set out in the 
Hampton‑Alexander Review and that we also continue to 
meet the recommendations of the Parker Review to have 
at least one director of colour by 2024.
Developing a diverse pipeline 
As noted above the Committee’s considerations of the 
diversity of its talent pipeline have been integrated with its 
review of talent management and succession.
Gender balance, along with broader diversity, remains a key 
focus for our talent agenda. As a Committee and leadership 
team we feel that we must continue to act to meet our HM 
Treasury’s Women in Finance Charter target to increase 
female representation in our senior management population 
to 40% by 2024. Whilst we did not meet our initial Women 
in Finance Charter target of 33% female representation in 
our senior management population by December 2020, we 
remain focused on our overall target for 2024 and believe we 
have several key actions in place to support greater female 
diversity in this population. We are pleased to report that 
once the pending appointment of the MD of Cards expected 
in April 2022 has been made, this will take our Group Executive 
Committee gender mix to 33% female. Our continued focus 
remains on ensuring that gender balance continues to 
improve within the direct reports of our Group Executive 
Committee members.
In order to drive broader diversity in our pipeline and across 
the Group, we will continue to focus on delivering the inclusion 
and diversity initiatives we have in place, as these are essential 
to the development of a diverse talent pipeline and for 
creating an inclusive culture, where differences are valued 
and our colleagues are empowered to reach their potential. 
The Committee received an update on these initiatives during 
the year, including the progress that has been made on the 
implementation of our Group Job Levelling Framework which 
will enable us to look at our senior population more broadly 
than previously, will support us in achieving our diversity 
objectives and will also allow the Group to better focus its 
talent interventions to build talent pipelines. Examples of the 
Group’s other inclusion and diversity initiatives are: 
	
–
The Group continues to seek to enhance its diversity data, 
which is key in order to understand the Group’s colleague 
populations, identify diversity gaps, design inclusion and 
diversity initiatives and set robust internal diversity objectives.
	
–
We have introduced and operate a ‘Be Yourself’ (I&D) Index 
within our Colleague Survey. This is a new set of questions 
created to support our Inclusion and Diversity programme. 
We are pleased that a positive response of 71% was 
received in our recent survey.
	
–
We continue to operate our inclusion community across 
the Group with four aligned Affinity Groups (Disability, 
LGBTQ+, Gender Balance, Ethnicity and Social Mobility). 
We currently have circa 125 active members and a wider 
‘ally’ membership. Inclusion targeted training has been 
delivered to our inclusion community members and 
sponsors. In addition, localised unconscious bias training 
sessions have been delivered to the inclusion community.
	
–
We continue to focus on ensuring that we have gender 
balanced short lists and, equally importantly, candidates 
from other diverse backgrounds and communities. We 
have seen good success with this approach, such as with 
the appointment of the Group Chief Internal Auditor. 
The Committee and our leadership team will remain focused 
on our diversity agenda during 2022, including the intended 
launch our Inclusive Leadership Programme.
In order to drive broader diversity in our pipeline and across the 
Group, we will continue to focus on delivering the inclusion and 
diversity initiatives we have in place.
Patrick Snowball 
Nomination Committee Chairman

Provident Financial plc Annual Report and Financial Statements 2021
149
Governance
Objective
Progress and implementation
To ensure a rounded 
and diverse Board 
and Group Executive 
Committee, 
appointments will 
be made on merit, 
taking into account 
different backgrounds, 
diverse experience, 
perspectives, 
personalities, skills and 
knowledge, as well as 
alignment with the 
Group’s culture.
Our Group Equality, Diversity and Inclusion Policy and our formal documented Board appointment 
process set out that appointments to the Board and Group Executive Committee are to be made 
on merit, taking into account diversity in its broadest sense and alignment with the Group’s 
culture. There were no Board appointments made during the year. We have described above how 
diversity is included in our appointment and succession planning process and the Committee’s 
considerations in this regard during the year, including how diversity would be addressed as part 
of our target operating model changes. We seek to utilise a number of mechanisms to embed 
diversity and culture into our director and senior executive recruitment processes, including: 
	
–
our Chief Human Resources Officer oversees the diversity of candidate shortlists as we seek 
to drive shortlists of candidates for roles, incorporating gender and wider diversity;
	
–
utilising diverse interview/assessment panels; and
	
–
assessing candidates for cultural fit and against our strategic behaviours from our cultural Blueprint.
We have experienced recent success in improving the diversity through utilising these 
mechanisms, such as in relation to the appointment of the Group Chief Internal Auditor during 2021. 
Furthermore, when reviewing the proposed Board changes to the Vanquis Bank Board, the 
Committee considered the impact on the diversity of the Vanquis Bank Board, noting that the 
changes improved the female representation on that Board.
This year the Committee continued to review Board composition, including diversity. The Committee 
also reviewed the Board Skills Matrix which sets out the diverse experience, commercial skills 
and interpersonal skills of the Board. 
To ensure Board 
appointment ‘long 
lists’ reflect the Board’s 
diversity commitments.
For new Board appointments, the Nomination Committee works with executive search firms to drive 
diverse candidate ‘long lists’ for consideration by the Committee and considers culture as part of the 
appointment process. No Board appointment processes were operated during the year.
To maintain a balance 
of one-third of the 
directors being 
women as a minimum.
We have maintained our position of 40% female representation on the Board, exceeding the 
Hampton-Alexander Review target. Diversity will remain a key focus for any future Board appointments.
To maintain a minimum 
of one director from 
an ethnic minority 
background in support of 
the Parker Review target.
We have maintained our position of having one director on the Board from an ethnic minority 
background, meeting the target. Diversity will remain a key focus for any future Board appointments.
The Board will 
support and monitor 
Group activities 
undertaken to meet 
its diversity objectives 
and to increase 
the percentage of 
senior management 
roles held by 
women and other 
underrepresented 
groups across 
the Group.
During 2021 the Committee has continued to keep under review the inclusion and diversity 
initiatives in place across the Group to support progress in enhancing the diversity of our senior 
management and colleague population and in enabling an inclusive culture. When reviewing talent 
management and succession, the Committee has reviewed the diversity of our talent pipeline and 
discussed barriers to greater diversity. You can read more on our diversity initiatives in the Nomination 
Committee Report above and on page 17. During the year we experienced good success with 
our approach to diversity in external senior management searches following the appointment 
of the Group Chief Internal Auditor. 
Additional management diversity objective
As a signatory to the 
HM Treasury’s Women 
in Finance Charter, 
we have a target to 
have 40% female 
representation in 
the Group’s senior 
management 
population by 
December 2024.
We remain a signatory of the Women in Finance Charter with the aim to increase female 
representation in our senior management population to 40% by December 2024. Our current 
female representation in our Group Executive Committee and direct reports population is 24%. We 
continue to be focused on addressing the gender balance within the senior team and are pleased 
to report that once the pending appointment of the MD of Cards expected in April 2022 has been 
made, this will take our Group Executive Committee gender mix to 33% female. Our continued 
focus remains on ensuring that gender balance continues to improve within the direct reports of 
our Group Executive Committee members. We described in the Nomination Committee Report 
above and on page 17 the initiatives and processes we have in place to drive greater female 
representation in this population.

Patrick Snowball
Nomination Committee Chairman
6 April 2022

Provident Financial plc Annual Report and Financial Statements 2021
150
Customer, Culture and Ethics Committee Report
Monitoring our 
culture and strategy
I am pleased to present the Customer, Culture and Ethics 
(CCE) Committee Report in what has proven a busy and 
challenging year for the Committee. In May 2021, the Group 
made the difficult decision to close the home credit business, 
the Consumer Credit Division (CCD), and this report explains 
the Committee’s supporting role during CCD’s wind-down. This 
report also summarises the significant changes made during 
the year in how the Committee has overseen the adaptation 
of colleague working arrangements whilst ensuring that 
customers remained appropriately supported during the 
Covid-19 pandemic. 
At each meeting, the Committee:
	
–
reviewed and discussed the set of key performance 
measures within the Group’s Blueprint Dashboard 
for the previous reporting period; 
	
–
reviewed and discussed the set of key performance 
measures pertinent to our customers for the previous 
reporting period; 
	
–
listened to a wide range of randomly selected customer 
calls from across the different divisions to monitor 
customer outcomes and identify any opportunities 
for improvement, which were fed back to the 
divisional CROs; and
	
–
received detailed reporting on colleague engagement 
mechanisms and actions being taken to address issues 
identified in the Colleague Survey and from Colleague 
Forums. Key discussions at the Colleague Forums during 
2021 centred on the Group’s response to the ongoing 
Covid-19 pandemic and the Future of Work programme. 
You can read more about this in the Culture Report 
on page 124.
Key Committee responsibilities
The primary role of the Committee is to assist the Board 
in fulfilling its responsibilities by monitoring the Group’s 
culture, stakeholders’ expectations and evolving governance 
requirements. A stakeholder materiality assessment was 
undertaken and the Committee approved the stakeholder 
engagement strategy during the year. You can read more 
about the stakeholder materiality assessment on page 51.
Members 
Graham Lindsay (Chairman)
Elizabeth Chambers
Robert East (resigned 13 January 2022)
Margot James
Allocation of time
  Monitoring customer outcomes  
and KPI tracking	
30%
  Reviewing products, business  
practices and policies against  
the Group’s Purpose and culture	
20%
  Monitoring governance, ESG  
commitments and corporate  
responsibility reporting 	
34%
  Monitoring stakeholders’ expectations  
and engagement mechanisms 	
16%
30+20+34+16+N
Graham Lindsay 
Customer, Culture and Ethics Committee 
Chairman and Designated Non-Executive 
Colleague Champion
Corporate culture is important for the 
motivation and retention of talented 
colleagues. It is our people who deliver 
our strategy and how we choose to 
treat them will directly influence the 
experience of our stakeholders. 
Graham Lindsay
Customer, Culture and Ethics Committee Chairman
The Committee’s terms of reference are available at: 
www.providentfinancial.com

Provident Financial plc Annual Report and Financial Statements 2021
151
Governance
The Committee’s principal areas of responsibilities are 
as follows:
	
–
assisting the Board with the evolving corporate governance 
requirements, ensuring full compliance with the Code and 
the accountabilities of the Board under s.172 to consider the 
interests of wider stakeholders in its decision making. For 
further information on our compliance with the Code this 
year please see page 168;
	
–
supporting the Board in overseeing progress against 
key performance indicators (KPIs), to ensure that the 
Group conducts and develops business responsibly and 
consistently in accordance with the Company’s customer 
objectives, Purpose and corporate culture;
	
–
overseeing the embedding and monitoring of the Group’s 
culture and whistleblowing reports, ensuring that any 
material issues in regard to the culture and ethics applied 
across the Group are addressed;
	
–
ensuring that appropriate employee engagement 
mechanisms and opportunities are in place for the Board 
to understand the views of colleagues in order to factor 
these views into its decision making, and keeping these 
mechanisms under regular review. This has been more 
difficult during a period of lockdown;
	
–
reviewing and providing guidance for external 
communications and the Group’s public statements 
on key reputational issues; and
	
–
providing advice and overseeing plans for the return of 
colleagues to work places and the Future of Work programme.
Monitoring Dashboards
As part of its duties, the Committee adopts a KPI and 
evidence‑based approach to its work. 
The Customer Dashboard includes five customer commitments 
with a set of measures that are based around the Financial 
Conduct Authority’s (FCA’s) six customer outcomes that 
firms should strive for in the fair treatment of customers. 
Each division has tailored metrics that are relevant to that 
division’s products, channels and customer segments. These 
metrics are tracked and reported at a divisional level to 
the Committee. The Customer Director of Vanquis Bank is a 
standing attendee of the Committee and has responsibility 
for monitoring and reporting all divisional metrics to the 
Committee. Performance reviews that were held during the 
year suggested that the majority of measures within the 
Customer Dashboard had been above target.
The Blueprint Dashboard consists of four Blueprint outcomes, 
each measured by a variety of metrics, with targets set where 
appropriate, to ensure that the Group is able to demonstrate 
that it is delivering business activities in accordance with 
the agreed Blueprint. The Group’s Head of Corporate 
Responsibility is a standing attendee at the Committee 
meetings and has responsibility for monitoring and reporting 
metrics within the Blueprint Dashboard. This involves using 
an updated dashboard of metrics from the previous year, 
to oversee the Group’s embedding of the Blueprint, with 
a particular focus on determining whether the Group is 
delivering business activities in accordance with its Purpose 
and behaviours. The Blueprint Dashboard is updated and 
submitted for review by the Committee at each meeting 
so that it can monitor and challenge the embedding of the 
Group’s culture and delivery of positive customer outcomes.
Metrics added during the year included the Better Everyday 
Index and colleague turnover and absenteeism rates. These 
metrics were used to provide further insight into the level of 
colleague engagement and morale across the Group. During 
the year, the Blueprint Dashboard indicated that performance 
in relation to the cost-to-income ratio metric has fallen with 
lower receivables as a result of strong collections and lower 
lending through the period of the pandemic. This metric 
is tracked to ensure that the Group is being run in an 
efficient manner. 
Given the restrictions that were in place for periods of 2021, the 
Committee recognised that the number of hours volunteered 
by colleagues to support our communities, whilst below 
historical norms, had slightly improved on 2020. If it is safe to 
do so in 2022, colleagues will be encouraged to participate in 
community volunteering activities again. The Committee took 
responsibility to assess and opine on the Group non‑financial 
metrics contained within the Group scorecard and with relevance 
to the elements that were appropriate for the Committee.
ESG and stakeholder considerations
During the year the Committee oversaw the review and 
approach to its community investment. The Committee fully 
supported management’s decision to update the Social 
Impact Programme. The aim of the new strategy will be to 
focus on helping to put children and young people on a 
path to a better everyday life by providing them with access 
to education, social and financial inclusion and economic 
development opportunities. We will have more to say on this 
programme in the future.
Being a signatory to the Prompt Payment Code, the Group is 
committed to paying its suppliers within 60 days of invoice; 
however, it generally aims to pay them within 30 days. The 
Group’s Blueprint Dashboard tracked the performance in this 
regard, which was in line with expectations. The vast majority of 
suppliers were paid within 60 days, with a high proportion being 
paid within 30 days. For further details please see pages 60 to 61.
The Committee measures the Group’s Blueprint objectives of 
ensuring customer outcomes are consistent with the Company’s 
Purpose and culture by using metrics such as customer 
satisfaction surveys, Trustpilot results, Google reviews and 
product and service complaints; these measures are tracked 
on the Blueprint Dashboard and are reported at each meeting. 
The Committee has kept under close scrutiny the impact 
of Covid-19 upon the Group’s customers. Each business 
has utilised different approaches to gathering customer 
feedback and insight during the pandemic. The Committee 
received updates from the Customer Director of each division. 
Moneybarn’s customer panel and the Vanquis Customer 
Pulse Survey had shown the importance of government and 
industry support to their customers during the pandemic.
The Committee continued to pay particular attention to the 
Group’s workforce engagement during the pandemic period 
and the adequacy of support made available, including 
attending colleague forums to hear first hand experiences 
and requirements. The Committee also oversees corporate 
responsibility activity so that the Group can be recognised 
as a responsible and inclusive employer that colleagues feel 
proud to work for. The Chair will continue to ensure that the 
Board has appropriate oversight of the work of the Committee.
Moneybarn has established feedback loops such as 
Trustpilot, Google reviews and Voice of Customer which 
enabled changes in customer communications that fostered 
enhanced customer experiences during the pandemic.
Vanquis has introduced and is using a Customer Pulse Survey 
to complement feedback and insight from Voice of Customer, 
Trustpilot and annual surveys. The Customer Pulse Survey has 
become a valuable source of customer insight and supports 
the development of Vanquis’ customer-focused culture with 
the monthly survey results shared each month to stakeholders 
across Vanquis at the Customer Proposition Forum. This is 
being extended across the Group.

Provident Financial plc Annual Report and Financial Statements 2021
152
Customer, Culture and Ethics Committee Report continued
Monitoring our culture and strategy continued
CCD
The difficult decision was taken during the year to cease trading 
in the CCD business with the regretted consequential result. 
The Committee assisted in providing support on the colleague 
redundancy proposals and the closure of the CCD business. 
As part of its review into the closure of CCD, the Committee 
noted the significant efforts made by the management team 
in addressing the redundancy proposals at the consultation 
meetings. The Committee had been fully supportive of the 
internal opportunities across the Group which were shared 
with all CCD colleagues and efforts made to introduce 
colleagues to other employment opportunities. The Committee 
also spent time monitoring closely the impact on customers and 
all associated communications.
Future of Work
The Committee paid particular attention to the Group’s Future 
of Work programme, the work of the Committee focused on 
overseeing the Future of Work strategy initiatives that were 
developed by management to keep our colleagues and 
customers safe. This enabled the Committee to oversee 
management actions and assisted the Committee in keeping 
the Board informed on the safe return of colleagues to offices 
under a new hybrid working model. The Committee received an 
update on the introduction of a new set of workforce policies 
to support 1PFG and to create a simplified approach across 
the divisions, align with our Blueprint and create a fair and 
consistent employee experience. I look forward to another 
year of development and improvement and will ensure the 
Committee retains its focus on all our stakeholders.
Graham Lindsay
Customer, Culture and Ethics Committee Chairman
6 April 2022
Committee activities in 2021
Committee priorities for 2022
	
– Reviewed and approved the inclusion of the additional colleague-related metrics in 
the Blueprint Dashboard, such as the Better Everyday Index, colleague turnover and 
absenteeism rates.
	
– Reviewed progress made on workforce engagement including the return to office 
strategy, Colleague Surveys and wellbeing initiatives. 
	
– Listened to customer calls and provided feedback on whether fair customer outcomes 
had been achieved and identified opportunities for improvement where appropriate.
	
– Approved the Group’s Modern Slavery Act Statement.
	
– Received updates on the consolidation of the Group HR Policies including the launch 
of the Group policy hub. The policies which required updating due to the Covid-19 
pandemic, such as the Flexible Working Policy, were prioritised.
	
– Reviewed and approved the updated non-financial metrics within the 2021 Group 
scorecard; the updated definitions now include examples of (i) below target, (ii) target, 
and (iii) above target descriptors. 
	
– Received updates from divisional managing directors covering all aspects 
of their customers. 
	
– Approved the newly introduced engagement mechanisms within the Stakeholder 
Engagement Plan for colleagues; this included the internal communication activities 
(e.g. the Blueprint ‘Stay Connected’ magazine and regular vlogs from the CEO) 
and updates were received on the Social Investment Programme.
	
– Approved the Stakeholder Engagement Strategy which set out the objectives that will 
enable the Group to ensure that stakeholder engagement activities support the delivery 
of the Group’s priorities and ensure that we continue to comply with the requirements 
of s.172 and respond appropriately to stakeholder interests in the ESG agenda, and 
considered the external materiality assessment exercise which was undertaken to help 
understand and prioritise the ESG-related views and concerns that our stakeholders 
have with regard to their relationships with the Group.
	
– Received updates and provided oversight on the Group’s withdrawal from the home 
credit market, including consultation and redundancy proposals as well as oversight 
of customer treatment. 
	
– Reviewed the recommended Task Force on Climate-related Financial Disclosures 
(TCFD) that were required for Group and approved the Group signing up to the Business 
Ambition for 1.5°C pledge.
	
– Approved the product specification for the new Customer Product Plan ensuring 
it delivers good customer outcomes.
	
– Continue to discuss and review workplace-
related matters including the results of PFG’s 
Colleague Surveys, feedback from Colleague 
Forums, the diversity and inclusion agenda 
and leadership and development provision, 
monitoring progress with the Future of 
Work programme.
	
– Continue to focus on the customer 
agenda by monitoring progress on customer 
metrics relating to the embedding of a 
customer‑focused culture across PFG and 
ensuring that customer outcomes and 
interests are considered throughout every 
stage of the customer lifecycle.
	
– Review the previous year’s s.172 statement 
against the market, consider external advice 
and identify areas for enhanced reporting 
in this area.
	
– Oversee PFG’s approach to minimising its 
contribution to climate change by reviewing 
the delivery of the Group’s net zero strategy 
and by managing climate-related risks 
through its Task Force on Climate-related 
Financial Disclosures (TCFD) work.
	
– Review PFG’s disclosure and dialogue 
with investors, regulators and other key 
stakeholders on ESG issues.
	
– Review PFG’s compliance with relevant 
regulatory and voluntary requirements, 
including the Company’s Modern Slavery 
Statement, Gender Pay Gap Reports and 
Prompt Payment Code.
	
– Invite the Chairs of each Colleague Forum 
to attend the Committee on an annual basis 
to share views and to raise their exposure.
	
– Review and approve PFG’s Community 
Investment Strategy for 2022-23. 
	
– Continue to oversee implementation 
of consolidated Group HR Policies.
	
– Oversee the embedding of the Stakeholder 
Engagement Strategy and monitor progress 
against the same.
	
– Review whistleblowing data and consider 
any cultural root causes and issues.
	
– Review and approve the relevant 
non‑financial metrics within the 2022 
Group scorecard.


Provident Financial plc Annual Report and Financial Statements 2021
153
Governance
Audit, risk and internal control
Audit Committee Report
Maintaining an 
effective control environment
At each meeting, the Committee:
	
–
had, on a rotating basis, a discussion with both the 
external and internal auditor without any executive 
director being present;
	
–
reviewed a Group internal audit activity report; and 
	
–
reviewed updates from the external auditor.
I am pleased to present the Audit Committee Report for the year 
ended 31 December 2021. This report summarises the activities of 
the Audit Committee during 2021 and confirms compliance with 
the Competition and Markets Authority’s Statutory Audit Services 
Order. Furthermore, I look forward to attending the AGM on 29 June 
to answer any questions on the work of the Committee, subject to 
prevailing government restrictions at that time.
Committee membership remains consistent with the prior 
two years and comprises a wide range of business and 
financial experience and has retained sector competence in 
compliance with the Code Provision 24. Member biographies, 
including details of my recent and relevant financial experience, 
are detailed on pages 113 and 114. Angela Knight, the GRC 
Chairman, continues to be a member of the Committee to 
ensure the work of both committees remains coordinated.
As reported in our Nomination Committee Report on page 
143 we have restructured the Board of Vanquis Bank to 
substantially align its membership with that of the Company’s 
Board, resulting in the Committee extending its responsibilities 
to oversee the internal control environment within Vanquis Bank. 
As part of this work I worked with Group Company Secretariat 
to perform a comprehensive review of the Committee’s terms 
of reference and agendas to ensure they were reflective of 
governance best practice and focused the Committee’s 
attention on the appropriate matters. 
Key Committee responsibilities
The primary role of the Committee is to assist the Board in 
fulfilling its oversight responsibilities by monitoring the integrity 
of the financial statements of the Group and other financial 
information before publication, and reviewing significant 
financial reporting judgements contained in them.
Members 
Paul Hewitt (Chairman)
Andrea Blance
Angela Knight
Allocation of time
  Governance	
14%
  Financial reporting	
37%
  External audit	
15%
  Internal audit	
21%
  Management reporting 	
13%
14+37+15+21+13+N
Paul Hewitt 
Audit Committee Chairman
The Committee’s roles in both challenging 
the judgements made in the external 
reporting process and ensuring that 
Internal Audit provides robust assurance 
over the Group’s control environment have 
never been more important. 
Paul Hewitt
Audit Committee Chairman
The Committee’s terms of reference are available at: 
www.providentfinancial.com

Provident Financial plc Annual Report and Financial Statements 2021
154
Key Committee responsibilities continued
In addition, the Committee also reviews:
	
–
the system of internal financial and operational controls 
on a continuing basis (the GRC reviews the internal control 
and risk management systems); and
	
–
the accounting and financial reporting processes, along 
with the roles and effectiveness of both the Group Internal 
Audit function and the external auditor.
The Committee is also specifically responsible for:
	
–
conducting the tender process and making recommendations 
to the Board in relation to the appointment of an external 
auditor, and approving the remuneration and terms of 
engagement of the external auditor;
	
–
reviewing and monitoring the external auditor’s 
independence and objectivity;
	
–
reviewing the effectiveness of the external audit process;
	
–
developing, implementing and monitoring compliance 
with the Group’s policy on the engagement of the external 
auditor to supply non-audit services;
	
–
assisting the Board in assessing the Company’s going 
concern status and ongoing viability, the basis of the 
assessment and the period of time covered;
	
–
reviewing and recommending to the Board quarterly 
trading statements;
	
–
approving the Group internal audit plan on a bi-annual 
basis; and
	
–
keeping under review the effectiveness of the Group’s 
system of internal financial controls.
Committee activities in 2021
Committee priorities 
for 2022
	
–
Reviewed and approved the 2020 financial statements and areas of significant judgement, 
including the going concern basis and viability statement. Confirmed that the 2020 financial 
statements were fair, balanced and understandable.
	
–
Reviewed and approved the Preliminary Results Announcement.
	
–
Reviewed and approved the Non-Audit Fees Policy and non-audit fees for 2020.
	
–
Reviewed and approved the external audit fees.
	
–
Confirmed Internal Audit’s charter, statement of independence and objectivity and effectiveness.
	
–
Reviewed the 2020 external auditor’s full-year report, management letter and 2021 internal 
controls report and recommended approval of the same by the Board.
	
–
Reviewed the results of the FRC’s Audit Quality Review (AQR) of the external auditor for the 2020-21 
cycle, which had improved year on year with no significant findings for individual inspections.
	
–
Reviewed and confirmed the results of the Internal Audit Effectiveness Self-Assessment 
in March 2021. 
	
–
Commissioned and reviewed the results of Ernst & Young’s External Quality Assessment (EQA) 
of Internal Audit, presented in November 2021, which confirmed that Internal Audit generally 
conforms with expected standards. 
	
–
Reviewed and approved the annual internal statement of governance, risk management 
and internal control.
	
–
Received an update from Enterprise Risk on the Group Risk Management Framework 
and its effectiveness assessment. 
	
–
Received management’s response to the FRC’s Financial Reporting Review Panel (FRRP) letter 
on the 2020 Annual Report and Financial Statements.
	
–
Received a ‘lessons learned’ review on the performance of the three lines of defence 
in relation to programme management of the First Line Controls Review within Vanquis.
	
–
Received the results of the external assurance reports and updates regarding internal audit 
actions in relation to Group IT remediation, model validation, financial crime processes 
and first line controls within Vanquis Bank.
	
–
Received the external auditor’s interim review.
	
–
Received and approved the external auditor’s proposed 2021 audit plan.
	
–
Reviewed the accounting judgements proposed by management including update reports 
on the development and implementation of enhancements to the suite of IFRS 9 models.
	
–
Received an update from management on the proposed future structure of the Group 
Finance function.
	
–
Received an update from Enterprise Risk on its implementation of an Integrated Assurance 
Framework across the three lines of defence. 
	
–
Reviewed and approved the interim management statement.
	
–
Confirmed the coordination of activities between internal and external audit.
	
–
Reviewed and recommended to the Board the Q1 and Q3 Trading Statements.
	
–
Reviewed and approved the 2022 internal audit plan.
	
–
Received the results of an internal financial controls maturity assessment, conducted by a third party.
	
–
Reviewed and approved the Committee’s terms of reference, 2022 forward agenda planner 
and adherence with its terms of reference during 2021.
	
– Provide oversight 
of the Risk Mitigation 
Programme within 
Vanquis and Control 
Enhancement 
Programme within 
Moneybarn.
	
– Continue to monitor 
the closure of 
historical overdue 
audit actions.
	
– Oversee change 
in audit partner 
following Deloitte LLP’s 
reappointment 
as external 
auditor in 2022.
	
– Ensure that Internal 
Audit’s capabilities 
grow in line 
with the EQA.
	
– Monitor Group 
Finance’s 
transformation 
to ensure it is well 
positioned to 
operate at the 
required level of 
maturity for an 
enhanced control 
regime as alluded 
to in the BEIS White 
Paper of March 2021. 
	
– Review 
developments to 
the IFRS 9 model 
monitoring 
framework. 
	
– Oversee the 
implementation 
of the Integrated 
Assurance 
Framework within 
the three lines 
of defence. 

Audit, risk and internal control continued
Audit Committee Report continued

Provident Financial plc Annual Report and Financial Statements 2021
155
Governance
Fair, balanced and understandable
As in previous years, the Committee considered, in accordance 
with Code Principle N, whether, in its opinion, the Annual Report 
and Financial Statements 2021, taken as a whole, is fair, balanced 
and understandable and provides the necessary information 
for the reader to assess the Group’s position and performance, 
business model and key audit matters.
In justifying this statement the Committee adopted the same 
robust process as adopted in prior years, including:
	
–
the early involvement of the Committee in the preparation 
of the Annual Report and Financial Statements 2021 
which enabled it to provide input into the overall 
messages and tone;
	
–
the input provided by divisional and Group senior 
management and the process of review, evaluation and 
verification to ensure balance, accuracy and consistency;
	
–
the regular review of the Group internal audit activity 
reports which are presented at Committee meetings and 
the opportunity for the non-executive directors to meet the 
external auditor without any executive of the Group being 
present via the private sessions of the Committee;
	
–
the Committee reviewed and considered the draft Annual 
Report and Financial Statements 2021 in advance of the 
final sign-off;
	
–
the reviews conducted by external advisors appointed 
to advise on best practice; and
	
–
the final sign-off process by the Board.
In addition to this approach, the Committee considered in detail 
management’s critical accounting assumptions detailing the 
approach taken and key sources of estimation uncertainty set 
out in the financial statements on pages 204 to 205. 
These and the going concern assumption were carefully 
reviewed and challenged by the Committee, and following 
this were reviewed by the external auditor, which also fully 
analysed and concurred with the assumptions made as part 
of the year-end process. A review of the consistency between 
the risks identified and the issues which were of concern to the 
Committee was performed.
Following the conclusion of this review, the Committee is of 
the opinion that the Annual Report and Financial Statements 
2021 is representative of the year, and presents a fair, balanced 
and understandable overview, providing the necessary 
information for shareholders to assess the Group’s position, 
performance, business model and strategy.
However, the ultimate responsibility for reviewing and 
approving the Annual Report and Financial Statements 2021 
remains with the Board.
Financial reporting process internal control 
and risk management systems
The effectiveness of the risk management and internal control 
systems is reviewed regularly by the Board and the Audit 
Committee, which also receive reports of reviews undertaken 
by Group Risk and Group Internal Audit. The Audit Committee 
receives reports from Deloitte LLP, the Group’s external auditor. 
Deloitte LLP also provides a management letter on an annual 
basis, which draws significant internal control matters which 
have been identified to the Audit Committee’s attention, along 
with management’s response. The Audit Committee also 
holds discussions with the external auditor at least three times 
a year without executives present, to ensure that there are no 
unresolved issues of concern.
The Group’s risk management and internal control systems 
are reviewed by the Board and are consistent with the Guidance 
on Risk Management, Internal Control and Related Financial 
and Business Reporting issued by the Financial Reporting 
Council and compliant with the requirements of CRD IV. They 
have been in place for the full year under review and up to the 
date of the approval of the Annual Report.
In response to the BEIS White Paper, ‘Restoring trust in audit 
and corporate governance’, published in March 2021, the 
Committee commissioned a third party to conduct a review 
of the Group’s internal financial controls environment and 
provide recommendations that the Group should take to be 
ready for the future requirements. The results of this review 
were presented to the Committee at the November meeting 
and identified that continuing effort was required on three 
in-flight programmes: 1) the implementation of a Group-wide 
integrated risk system; 2) the embedding of 1PFG; and 3) the IT 
platform modernisation, to ensure that the Group reached the 
expected level of maturity for an enhanced control regime. 
The Committee will continue to oversee these programmes 
during 2022.
Annual assessment of risk management 
and internal control systems
To assess the effectiveness of the risk management and internal 
control systems within the Group, Internal Audit conducted 
an analysis of the aggregate outcomes from audits carried 
out in 2021 from both a control environment and a risk and 
control culture perspective, assessed the progress made in 
terms of the enhancement of the second line of defence, and 
assessed the number of open and overdue audit issues. In 
addition Internal Audit also worked closely with the second line 
of defence to monitor levels of risk awareness across the Group. 
Internal Audit confirmed to the Committee that both the control 
environment and the level of risk and control awareness had 
improved within the Group during 2021, evidenced particularly 
through the progress made by the Vanquis Bank ‘First Line 
Controls Review’ programme and the swift remediation of the 
Moneybarn finance control environment. Management has 
robust plans for the continued remediation of the Vanquis Bank 
IT control environment, and is committed, across the Group, to 
the continued improvement of the control environment and the 
embedding of a risk-aware culture. This is demonstrated through 
the ongoing Risk Enhancement Programme within Vanquis 
Bank and the Control Mitigation Programme within Moneybarn. 
The Risk Harmonisation Programme referred to on page 87 will 
deliver improvements in developing a risk aware culture. 
Internal Audit
The Group operates an in-house Group Internal Audit function 
which is managed by the Group Chief Internal Auditor, 
appointed in June 2021, with specialist services provided by 
third-party consultants where necessary. The Group Internal 
Audit function also reports, via the Group Chief Internal Auditor, 
to the Committee at each meeting, ensuring the function’s 
independence from Group management. As Chairman of the 
Audit Committee, I also meet separately with the Group Chief 
Internal Auditor on at least a quarterly basis.
Internal auditor effectiveness
The Committee approves the internal audit charter on an 
annual basis and reviews, approves and monitors progress 
against the annual internal audit plan. As part of this approval 
process, the Committee requires confirmation from the 
Group’s Chief Internal Auditor that the Internal Audit function 
has the requisite expertise and resources to successfully 
fulfil its role. The Committee also confirms annually that the 
activities of Internal and External Audit are coordinated.
The Committee commissioned an External Quality Assessment 
(EQA) of Internal Audit, and this was performed by Ernst & 
Young during the second half of 2021, with the results reported 
at the November Committee meeting. This found that Internal 
Audit generally conforms with the International Professional 
Practices Framework (IPPF) and the CIIA Financial Services 
Code, benchmarks against good practice for internal audit 
functions operating within the financial services sector in the UK.

Provident Financial plc Annual Report and Financial Statements 2021
156
Internal auditor effectiveness continued
There was particular recognition that Internal Audit had 
responded to the Covid-19 pandemic with flexibility and 
pragmatism and had enhanced relations with the first 
line of defence, achieving the highest possible colleague 
engagement index scores. In addition, the EQA showed 
that Internal Audit benchmarked well against the internal 
audit functions in equivalent organisations. The Committee 
confirmed Internal Audit’s plan to address the areas where 
conformance could be enhanced and confirmed the 
effectiveness of the Internal Audit function for the year ended 
31 December 2021.
The Committee debated and approved the internal audit 
plan for H1’22 and I can confirm that the audit plan is reflective 
of the material risk themes the Group faces, as well as the 
Group’s strategic drivers. Further, the Committee is satisfied 
that the Group Internal Audit function has the appropriate 
resources to deliver the 2022 plan.
External audit
Principle M of the Code states that the Board should establish 
formal and transparent policies and procedures to ensure 
the independence and effectiveness of Internal and External 
Audit functions.
External auditor appointment and tenure
Deloitte LLP, the Group’s external auditor, has been the Group’s 
auditor for nine years, having been appointed in 2012. It is the 
Group’s policy to undertake a formal tender process every 
10 years, or earlier, if the Audit Committee feels that this would 
be in the best interests of the Group. As was reported last 
year, a formal audit tender was conducted in the second 
half of 2020, with Deloitte LLP selected by the selection panel 
for reappointment in December 2020. Further to this, at the 
February 2022 meeting it was concluded that Deloitte LLP was 
performing in line with expectations and was considered to 
be independent of the Group and it was therefore considered 
that Deloitte LLP be proposed to be reappointed as the Group’s 
auditor for the financial year ended 31 December 2022. 
Deloitte LLP’s reappointment will be proposed to shareholders 
at the 2022 AGM.
In accordance with best practice and guidance issued by the 
FRC, the Committee will continue to review the qualification, 
expertise, resources and independence of the external auditor 
and the effectiveness of the audit process during the next 
financial year.
Working with the external auditor
The Committee held separate sessions with the external 
auditor without any executive director or employee of the 
Group being present at four of its meetings in 2021. This gave 
members of the Committee the opportunity to raise any 
issues, including any issues on the interim and final results of 
the Group, directly with the external auditor. The Committee 
schedules private sessions with the internal and external 
auditors on a rotating basis, with the option for an additional 
private session upon request. In addition I meet with the 
external audit partner on a quarterly basis to discuss pertinent 
issues. An annual assessment of the performance of Deloitte 
LLP is undertaken following finalisation of the Annual Report 
and Financial Statements and this report was discussed by 
the Committee at the July 2021 meeting.
External auditor independence and objectivity
The Committee has in place a policy on the appointment of 
staff from the external auditor to positions within the various 
Group finance departments. Neither a partner of the audit firm 
who has acted as engagement partner, nor the quality review 
partner, nor other key audit partners, nor partners in the chain 
of command, nor a senior member of the audit engagement 
team, may be employed as Group Chief Finance Officer, 
Group Financial Controller or any Divisional Finance Director.
The Committee has considered the independence of the 
Deloitte LLP audit team and has deemed that adequate 
safeguards have been in place including: separate partners 
and staff are responsible for the delivery of this work; the 
non‑audit team does not prepare anything which would be 
relied upon in the audit of the Group; and the work performed 
is also subject to an independent Professional Standards 
Review and Engagement Quality Control Review process.
The Committee considers the reappointment of the external 
auditor, including the rotation of the audit partner, annually. 
This includes an assessment of the independence of the 
external auditor and an assessment of its performance 
in the previous year. This is achieved primarily through a 
questionnaire and scorecard which is completed by key 
stakeholders involved in the annual audit process, including 
the Audit Committee, and Heads of Finance in each of the 
divisions and at Group level. The scores and results of the 
questionnaire are collated and shared with the external 
auditor and an action plan to address any areas of concern 
identified is agreed.
Policy on non-audit work
The Company has a formal policy on the use of the external 
auditor for non-audit work which reflects the requirements of 
the EU Audit Directive and Regulations. This policy is reviewed 
annually by the Committee and was reviewed and approved 
at the December 2021 meeting.
The award of non-audit work to the external auditor is 
managed and monitored in order to ensure that the external 
auditor is able to conduct an independent audit and is 
perceived to be independent by the Group’s shareholders and 
other stakeholders. Work is awarded only when, by virtue of its 
knowledge, skills or experience, the external auditor is clearly 
to be preferred over alternative suppliers.
I am also required to approve in advance any single award 
of non-audit work with an aggregate cost of between 
£50,000 and £250,000 and the Committee must provide prior 
approval for items in excess of £250,000. The Committee will 
always seek confirmation that Deloitte LLP’s objectivity and 
independence are safeguarded.
The level of fees paid to Deloitte LLP for non-audit work 
during the year was £1.2m (2020: £0.2m). The ratio of audit 
to non‑audit fees during the year was 1.4:1. The increase 
in non‑audit fees from £0.2m in 2020 to £1.2m in 2021 was 
in relation to support with ongoing Group projects.
Significant issues and areas of judgement
The critical accounting assumptions and key sources of 
estimation uncertainty considered by the Committee in 
relation to the Annual Report and Financial Statements 2021 
are outlined on pages 204 to 205. In addition to the matters 
set out on the next page, the Committee also considered the 
going concern statement set out on page 198. The Committee 
discussed these with the external auditor during the year and, 
where appropriate, these have been addressed as areas of 
audit focus as outlined in the Independent Auditor’s Report 
on pages 261 to 270.
Audit, risk and internal control continued
Audit Committee Report continued

Provident Financial plc Annual Report and Financial Statements 2021
157
Governance
Issue
Judgement
Actions
Impairment of amounts 
receivable from customers 
Receivables are impaired on 
recognition in accordance with IFRS 9. 
The impairment allowance is initially 
dependent on the probability of default 
(PD), the loss given default (LGD) and 
the exposure at default (EAD) within 
12 months, discounted at the original 
effective interest rate (EIR). 
Lifetime losses are recognised following 
a significant increase in credit risk. 
The assessment of credit risk and 
therefore impairment allowance should 
be probability weighted, and should 
utilise all information available, including 
past events, current conditions and 
supportable forecasts of economic 
conditions at the reporting date.
In 2021, adjustments have been 
required to impairment allowances 
due to Covid-19. During the second 
half of 2021 the Group implemented 
new IFRS 9 models to further refine 
provision requirements based on market 
driven metrics.
Judgement is applied to the impairment 
allowance required. This includes 
whether past performance provides a 
reasonable estimate of future losses 
implicit within the PD, LGD and EAD. 
An assessment of macroeconomic 
factors, including the latest economic 
factors, is also required to estimate 
expected losses.
This judgement was significantly 
enhanced in 2020 in light of 
the pandemic.
During 2021 the macroeconomic 
environment, particularly lower 
than expected unemployment and 
a less than expected impact of 
Covid-19, resulted in a part release 
of in-model adjustments which were 
introduced in 2020.
In light of rising inflation and rising 
energy costs, a cost of living post-model 
adjustment has been recognised.
The Audit Committee reviews and challenges 
the key judgements applied throughout the year. 
This includes adjustments to determining significant 
increases in credit risk and default. Post‑model 
adjustments are reviewed and challenged 
when impacting PD, LGD or EAD. The process 
of creating future estimates is considered 
with peer analysis performed. 
The design, implementation and testing of new 
models and any associated model enhancements 
are reviewed and challenged. The embedding of 
the new IFRS 9 model monitoring control framework 
during 2022 will be overseen by the Committee, and 
the required ongoing monitoring of these models 
together with associated controls will be reviewed 
and challenged. Evidence following the period end 
is assessed to determine if the evidence would have 
been available at the period end and included 
within the assessments. 
The work performed by Deloitte LLP on validating the 
management assumptions is considered. Findings 
are presented in Deloitte LLP’s report to the Audit 
Committee which is challenged with knowledge 
of the latest circumstances.
The work performed by Group Internal Audit is 
considered, in particular, on technology and 
operational controls. The review performed by 
the Vanquis Bank Audit Committee on the Vanquis 
Bank significant assumptions was also taken 
into account.
Provisions for customer redress
The Group makes provisions for customer 
remediation if all of the following 
are present:
(i)	
a present obligation (legal or 
constructive) has arisen as a result 
of a past event; 
(ii)	 payment is probable (more likely 
than not); and 
(iii)	 the settlement amount can be 
estimated reliably.
A contingent liability is recognised if the 
present obligation is not probable or the 
amount cannot be estimated reliably or 
there is a possible obligation dependent 
on a future event occurring.
Provisions were created in 2020 in 
respect of ongoing customer claims of 
irresponsible lending of home credit in 
CCD and for the resulting Scheme to 
provide remediation, combined with 
the costs of delivering the remediation. 
These provisions are included within the 
continuing operations following approval 
of the Scheme and classification of CCD 
as a discontinued operation during 2021.
Following the Scheme approval during 
2021 the remediation costs were no 
longer considered to be a key source 
of estimation uncertainty as a fixed 
amount is payable. The provision was 
passed to a separate SPV in line with the 
terms of the Scheme and will be held 
there until the remediation is paid out. 
In order to assess the appropriateness 
of the judgements applied, the Committee:
	
– challenged the assumptions made by 
management to determine the provision for 
redress to be recognised, including the impact 
of post balance sheet events;
	
– where a provision is not recognised and a 
contingent liability is disclosed, reviewed the level 
of disclosure;
	
– reviewed the work performed by external 
consultants in respect of conduct matters 
relating to the investigations where 
applicable; and
	
– considered the work performed by Deloitte 
LLP and its views on the appropriateness of 
assumptions used by management, based 
on its experience.
Retirement benefit asset
The valuation of the retirement benefit 
asset is dependent upon a series of 
actuarial assumptions.
The key assumptions are in respect of 
the discount rate, inflation rates and 
mortality rates used to calculate the 
present value of future liabilities.
Judgement is applied in formulating 
each of the assumptions used in 
calculating the retirement benefit asset.
This considers any adjustments made 
to the key judgements to ensure they 
remain appropriate for the Group’s 
defined benefit pension scheme. 
The Company’s external actuary, Willis Towers 
Watson, proposes the appropriate assumptions and 
calculates the value of the retirement benefit asset. 
The Committee considers the adjustments made 
by management to the core assumptions proposed 
by the actuary. The Committee also considers 
the audit work performed by Deloitte LLP on the 
assumptions and to what extent the assumptions 
are within the suitable ranges of assumptions 
based on audit experience.

Compliance statement
The Group has fully complied with the Statutory Audit Services for Large Companies Market Investigation (Mandatory Use 
of Competitive Tender Processes and Audit Committee Responsibilities) Order 2014 throughout the 2021 financial year.
Paul Hewitt
Audit Committee Chairman 
6 April 2022

Provident Financial plc Annual Report and Financial Statements 2021
158
Audit, risk and internal control continued
Risk Committee Report
Holistic risk management 
to support our future strategy
At each meeting, the Committee:
	
–
reviewed and assessed the overall risk management 
status of the Group;
	
–
reviewed and assessed the Group’s key strategic 
and emerging risks;
	
–
reviewed and confirmed the risk appetite status across 
the Group;
	
–
reviewed the Group Regulatory Report including horizon 
scanning and breaches;
	
–
reviewed divisional risk reports;
	
–
reviewed minutes and actions from prior meetings; and
	
–
received quarterly reports from the Group Executive Risk 
Committee (GERC).
The Committee has overseen the establishing of the Group 
Conduct Forum in recognition of the increased regulatory 
scrutiny around customer outcomes. Specifically, the 
Group Conduct Forum will be addressing the Consumer 
Duty Consultation and the key themes of affordability, 
creditworthiness, vulnerability, financial difficulty and 
forbearance. The Group Conduct Forum has representation 
from across the Group and has prioritised the development 
of the Group Conduct Risk Framework, as well as the 
enhancement of the Group Responsible Lending and Group 
Vulnerability policies and procedures. These were approved 
by the Committee during the year. 
Prudential risk has been another key priority for the Committee 
in 2021 and it has received regular updates as the ICAAP has 
been refreshed in addition to reports on the Group’s capital, 
liquidity and financial risk. 
The Group CRO reported at each meeting on the second line 
oversight and the support and challenge that were undertaken 
in respect of the design and execution of the Group’s strategic 
programmes. This included the Group transformation activity 
which assisted the future direction of 1PFG; the Sunflower Loans 
proposition; the Vanquis Risk Mitigation Programme; and the 
Future of Work programme. The objectives of the Group Risk 
function were designed to ensure that these programmes were 
implemented in a controlled, sustainable and effective manner 
with the end result that our colleagues are well positioned 
to serve our customers.
Members 
Angela Knight (Chairman)
Elizabeth Chambers 
Paul Hewitt
Allocation of time
  Reviewing Group strategic and emerging  
risks and monitoring divisional risk reporting	 21%
  Setting overall risk appetite, framework  
and policy and risk harmonisation	
21%
  Reviewing regulatory and prudential  
risk reporting	
26%
  Assessing risk management effectiveness	
18%
  Maintaining good governance and  
approving external reporting 	
14%
21+21+26+18+14+N
Angela Knight 
Risk Committee Chairman
This has proven to be a year of 
unprecedented strategic development 
within the Group, and the Committee has 
provided vital programme assurance to 
the Board whilst overseeing the evolution 
of the Group Risk function.
Angela Knight 
Risk Committee Chairman
The Committee’s terms of reference are available at: 
www.providentfinancial.com

Provident Financial plc Annual Report and Financial Statements 2021
159
Governance
Additionally, the Committee oversaw the work undertaken 
by the Group Risk function to establish a common approach 
to assessing the risk appropriateness of each of the Group’s 
products. As part of this, the Committee approved the Group 
Responsible Lending policy in July 2021. 
The Group is committed to undertaking its business in a 
sustainable manner and having recognised climate risk 
as an emerging risk in 2020, a Climate Risk Committee was 
created during 2021. The Climate Risk Committee is supported 
by a Climate Risk Working Group, which is focused on 
understanding and analysing the main climate-related risks 
to the Group. The intention is to design a strategy to stress 
test, mitigate and demonstrate resilience to the impacts of 
climate change. The Committee received inputs from first and 
second line colleagues and approved the Group’s Climate 
Risk Appetite Statement and Policy in 2021. Following the 
reclassification of climate risk as a principal risk during 2021, 
a suite of appropriate metrics will be designed in 2022. For 
further information on climate risk please see page 96. 
As I look ahead to 2022, there are several priorities for 
the Committee. Overseeing the embedding of the Risk 
Harmonisation Programme and the approach to mitigating 
the strategic and emerging risks are two important issues. In 
addition, the Group is going through a period of significant 
change and therefore there is a high level of execution risk. 
The management and mitigation of this risk is a key focus for 
the Committee. As Covid-19 hopefully steadily moves from 
pandemic to endemic status this will result in a diminishing 
of risk. However, the Committee recognises that as times 
continue to be uncertain credit risk is another area of key 
focus and close monitoring will be required. 
I am pleased to be able to report that IT risk management has 
improved in 2021, although there is room for significant further 
improvement and so the Committee will be receiving regular 
updates throughout 2022. Just as the Risk Committee received 
a series of updates on conduct risk during 2021, so we will 
continue to monitor this closely in 2022.
Committee responsibilities
The primary roles of the Committee are to ensure that there 
is an appropriate Enterprise Risk Management Framework in 
operation across the Group, enabling effective oversight over 
the Group’s principal risks and the aggregated risk position 
and to provide advice to the Board in relation to the Group’s 
current and potential future risk strategies and exposures. The 
Committee’s principal areas of responsibility are as follows:
	
–
understanding the Board’s strategy, desired culture and 
direction and identifying the key strategic and emerging 
risks which might prevent delivery;
	
–
endorsing an overall risk appetite and recommending 
it to the Board for approval at least annually;
	
–
carrying out an assessment of the principal risks facing 
the Group;
	
–
monitoring the overall effectiveness of risk management 
across the Group and divisions as overseen by the 
Group CRO;
	
–
in conjunction with the Audit Committee, reviewing the 
Group’s capability to identify and manage new risk types, 
and keeping under review the effectiveness of the Group’s 
internal control and risk management systems;
	
–
reviewing the Group’s management of current and 
forward-looking risk exposures;
	
–
reviewing the Group’s business continuity plans;
	
–
notifying the Board of any changes in the status and 
control of material risks;
	
–
reviewing and approving the Group ICAAP, Vanquis ILAAP 
and Group liquidity assessment, including the stress 
testing and capital allocation approach; and
	
–
continuous improvement of risk outcomes for the Group 
through effective risk management planning.
Risk Harmonisation Programme 
The Committee has overseen significant progress on the 
Risk Harmonisation Programme, with the newly appointed 
Group Head of Enterprise Risk reporting on the consolidation 
of the divisional frameworks into one integrated single 
Group-wide Enterprise Risk Management Framework (ERMF). 
All risk management, conduct and compliance activities 
performed within the second line of defence across the 
Group and divisions have been merged into one function, 
led by the Group CRO, to ensure consistent application of 
common practice across the organisation. The Committee 
has further approved a single risk and control self-assessment 
methodology and a consistent suite of Group Risk Policies. 
These will be monitored and embedded during 2022. The 
implementation of this Group risk system will improve risk 
and control effectiveness and, through the automation of 
both the processes and the reporting, will result in enhanced 
information being presented to the Committee. 
Each of the product lines are developing their risk and control 
self-assessment approaches, facilitated by Group Risk. These 
are all at differing levels of maturity. Through this approach, 
key controls are identified, evaluated and monitored by line 
management as part of day-to-day activities. All product lines 
have continued to enhance these internal control frameworks 
during the year, with greater focus on end-to-end processes 
to bring about a better articulation of risks and controls.
To manage risk and ensure compliance with regulatory 
obligations, the Board sets the overall risk appetite of the 
Group. The Committee receives regular reporting on the 
risk appetite measures as well as progress updates on the 
development of enhanced risk appetite statements, metrics 
and thresholds, aligned to the Group Risk Policy Framework. 
The Committee regularly reports to the Board with updates 
and escalations.
The Group operates a three lines of defence model, 
bringing clarity to accountabilities and responsibilities for 
managing risk and to support the effective embedding of 
risk management across the Group. Further information on 
the Group risk appetite and three lines of defence model is 
on page 89.
The Group is committed to undertaking 
its business in a sustainable manner 
and having recognised climate risk as 
an emerging risk in 2020, a Climate Risk 
Committee was created during 2021.
Angela Knight 
Risk Committee Chairman

Provident Financial plc Annual Report and Financial Statements 2021
160
Audit, risk and internal control continued
Risk Committee Report continued
Committee activities in 2021
Committee priorities for 2022
	
– Approved the Group Risk Management Framework, Risk Policy Framework and Risk Policies. 
	
– Received risk reports and opinion in relation to the wind-down of CCD, the common Board 
structure and the First Line Controls Review in Vanquis. 
	
– Reviewed the principal risks, internal control and committee reports within the 2020 Annual 
Report and Financial Statements.
	
– Approved the prudential regulation timetable for 2021.
	
– Reviewed and approved the Group ICAAP, Vanquis ILAAP and Group liquidity assessment, 
including the stress testing and capital allocation approach.
	
– Received a risk review of the Group’s 2022 Budget and five-year Corporate Plan. 
	
– Following completion of the Group Credit Underwriting Review, oversaw the generation 
of a Group-wide Affordability Strategy and the alignment of creditworthy assessments 
as appropriate across the Group. 
	
– Oversaw the generation and approval of a Group Conduct Risk Framework and the design 
of customer outcome testing. 
	
– Approved the Group Risk Adjustment Framework.
	
– Received the CRO’s assessment of the executive directors’ non-financial scorecard for 2021. 
	
– Confirmed the effectiveness of the annual Group Risk Management Framework following 
an internal review by management.
	
– Received regular Group CRO reports outlining the Group’s strategic and emerging risks. 
	
– Received the Group MLRO Report detailing divisional performance.
	
– Monitored in detail complaints performance across the Group and oversaw resulting 
operational and process changes.
	
– Monitored IT resilience across the Group and the progress of the IT Modernisation Plan 
via regular reporting from the Group Chief Information Officer (CIO).
	
– Monitored the progress of the Group Risk Harmonisation Programme, including resource, 
reporting and risk appetite. 
	
– Reviewed the Group’s Business Continuity Plan.
	
– Approved the Group Model Risk Policy and oversaw the embedding of model governance 
within the divisions.
	
– Received a prudential risk report from the Group Treasurer.
	
– Approved the Committee’s revised terms of reference (ToR) and forward agenda planner.
	
– Received updates on the Group pension scheme and associated risks.
	
– Received an update on gifts and hospitality.
	
– Received regular data protection performance reports and action plan updates.
	
– Approved the Group’s annual risk acceptance approach.
	
– Oversaw the recruitment and formation of a Group-wide Risk senior leadership team 
with sufficient capability to challenge all principal risks. 
	
– Oversee the embedding of the Risk 
Harmonisation Programme, including 
the Group-wide risk system.
	
– Monitor execution risk associated 
with strategic and operational 
change activity.
	
– Approval of the Group ICAAP and ILAAP.
	
– Continued enhancement of our 
approach to managing conduct risk.
	
– Monitor credit risk change in light 
of changes to the macroeconomic 
environment.


Provident Financial plc Annual Report and Financial Statements 2021
161
Governance
Principal and emerging risks 
The Committee is responsible for carrying out an assessment 
of the principal and emerging risks to the Group, including those 
which have the potential to impact delivery of its strategy and 
culture, business model and future performance. The Committee 
received reports from the CRO detailing the Group’s aggregated 
risk profile, reviewing this in detail and confirming its accuracy.
Our principal and emerging risks are set out in the table below: 
Principal risks
Key strategic 
and emerging risks
	
–
Capital risk.
	
–
Funding and liquidity risk.
	
–
Market risk.
	
–
Credit risk.
	
–
Strategic risk.
	
–
Climate risk.
	
–
Legal and governance risk.
	
–
Financial crime risk.
	
–
Conduct and regulatory risk.
	
–
People risk.
	
–
Technology and information 
security risk.
	
–
Operational risk.
	
–
Model risk.
	
–
Execution risk.
	
–
Responsible lending.
	
–
People risk, 
return to office.
	
–
Credit risk as we 
move to endemic 
environment.
	
–
General IT controls 
and robustness 
of IT platform.

Opportunities 
A robust and embedded ERMF underpins the strategy of the 
Group, as it is only by understanding the level of risk the Board 
is willing to take so that we can identify and pursue strategic 
opportunities. Further, the second line’s reporting on its 
monitoring and assurance of in-flight strategic programmes, 
ensures that the Committee can constructively challenge 
management’s implementation and identify execution risks 
at an early stage. For further details regarding the principal 
and emerging risk assessment, full details of those principal 
and emerging risks the Board is willing to take in order to 
achieve its long-term strategic objectives, and the related risk 
appetites, please see pages 90 to 99.
Committee review of internal risk management 
and controls
In accordance with the 2018 UK Corporate Governance 
Code Principle O, the Group Board has a responsibility to 
establish procedures to manage risk, oversee the internal 
control framework, and determine the nature and extent 
of the principal risks the Company is willing to take in order 
to achieve its long-term strategic objectives. Provision 
29 requires the Board to monitor the Company’s risk 
management and internal control systems. Following a 
detailed review by the Committee, the directors can confirm 
that the Group’s key risks have been robustly assessed and 
are effective. 2021 was a year of significant improvement in 
terms of Group risk management. In reaching this conclusion, 
the Group Risk function has assessed the following criteria: 
	
–
a comparison between the strategic and emerging risk 
profile and positioning on both 1 January of 2021 and 2022, 
indicating an improvement year on year;
	
–
an assessment of the progress made with the Group Risk 
Harmonisation Programme, including the expertise and 
experience within the Group Risk function, with a full suite 
of Group Risk Policies and a redesigned and enhanced 
suite of risk appetite metrics approved in the year;
	
–
key strategic decisions taken and executed in 2021 which 
alter the risk profile of the Group, including the wind-down 
of CCD, and the implementation of a common Board 
between the Group and Vanquis;
	
–
an assessment of our relationships with our regulators, 
which demonstrates a multi-year improvement; and 
	
–
other key indicators such as the reduction in open and 
overdue audit actions and enhanced risk awareness 
within first line management. 
The Committee appreciates that the embedding of a 
risk‑aware culture is a continual and iterative process, and 
to this end we have overseen the commencement of work on 
a number of initiatives to further enhance the Group’s control 
environment during 2022: 
1.	
embedding of the improvements made in 2021 within 
the Risk Harmonisation Programme to support first line 
management with a more consistent, efficient and 
integrated approach to managing the Group’s risk within 
its appetite;
2.	
preparing and planning for Consumer Duty regulation, 
ensuring we can demonstrate delivery of customer 
centricity and optimal customer outcomes; and 
3.	
continuing to enhance our capital and credit model 
capability to strengthen our ability to sustain the 
long‑term viability of the Group.
Angela Knight
Risk Committee Chairman
6 April 2022

Provident Financial plc Annual Report and Financial Statements 2021
162
Directors’ Report
Introduction 
In accordance with section 414C(11) of the Companies Act, the 
directors present their report for the year ended 31 December 
2021. The following provisions, which the directors are required 
to report on in the Directors’ Report, have been included in the 
Strategic Report:
	
–
future business developments (throughout the Strategic 
Report, in particular on pages 20 to 33);
	
–
important events since the balance sheet date 
(throughout the Strategic Report and on page 167);
	
–
viability statement (page 101);
	
–
greenhouse gas emissions, energy consumption 
and energy efficient action (pages 72 and 73);
	
–
risk management (pages 87 to 100);
	
–
how the directors have engaged with employees, how they 
have had regard to employee interests and the effect of 
that regard, including on the principal decisions taken by 
the Company in the financial year (pages 75 to 86); and
	
–
how the directors have had regard to the need to foster the 
Company’s business relationships with suppliers, customers 
and others, and the effect of that regard, including on 
the principal decisions taken by the Company during 
the financial year (pages 75 to 86).
Both the Strategic Report and the Directors’ Report have been 
prepared and presented in accordance with, and in reliance 
upon, applicable company law. The liabilities of the directors 
in connection with both the Directors’ Report and the Strategic 
Report shall be subject to the limitations and restrictions 
provided by company law. Other information to be disclosed 
in the Directors’ Report is given in this section.
Directors
The membership of the Board and biographical details of the 
directors at the year end are given on pages 112 to 114 and are 
incorporated into this report by reference.
All directors were present throughout 2021 and up to the date 
of signing the Annual Report and Financial Statements 2021 
other than those set out below:
	
–
Robert East resigned from the Company 
on 13 January 2022. 
Further commentary about the Board’s composition 
and Board tenure can be found on page 138.
Appointment and replacement of directors
Rules about the appointment and replacement of directors 
are set out in the Company’s articles of association. In 
accordance with the recommendations of the 2018 UK 
Corporate Governance Code (the Code), all directors will 
offer themselves for appointment or reappointment, as 
appropriate, at the 2022 AGM.
Articles of association
The directors’ powers are conferred on them by UK legislation 
and by the articles of association. Changes to the articles 
of association must be approved by shareholders passing 
a special resolution and must comply with the provisions of 
the Companies Act and the FCA’s Disclosure Guidance and 
Transparency Rules.
Directors’ indemnities
The articles of association permit the Company to indemnify 
directors of the Company (or of any associated company) in 
accordance with section 234 of the Companies Act.
The Company may fund expenditure incurred by directors 
in defending proceedings against them. If such funding is 
by means of a loan, the director must repay the loan to the 
Company, if they are convicted in any criminal proceedings or 
judgment is given against them in any civil proceedings. The 
Company may indemnify any director of the Company or of 
any associated company against any liability.
Our responsibilities 
as a listed business
Charlotte Davies
General Counsel and Company Secretary
The Group’s growth and delivery of good 
customer outcomes remain its focal points 
for 2022 and beyond.
Charlotte Davies 
General Counsel and Company Secretary

Provident Financial plc Annual Report and Financial Statements 2021
163
Governance
However, the Company may not provide an indemnity against:
1.	
any liability incurred by the director to the Company 
or to any associated company;
2.	
any liability incurred by the director to pay a criminal 
or regulatory penalty;
3.	
any liability incurred by the director in defending criminal 
proceedings in which they are convicted;
4.	 any liability incurred by the director in defending any civil 
proceedings brought by the Company (or an associated 
company) in which judgment is given against them; or
5.	 in connection with certain court applications under 
the Companies Act, no indemnity was provided and no 
payments pursuant to these provisions were made in 2021 
or at any time up to the date of this report.
There were no other qualifying indemnities in place during 
this period.
The Company maintains both a deed of indemnity in favour 
of the directors and directors’ and officers’ liability insurance 
which gives appropriate cover for any legal action brought 
against its directors.
Information required by Listing Rule 9.8.4R
Information required to be disclosed by LR 9.8.4R 
(starting on page indicated):
Interest capitalised
Not applicable
Publication of unaudited financial 
information
Not applicable
Details of long-term incentive schemes
181 to 182
Waiver of emoluments by a director
179 and 182
Waiver of future emoluments by a director
182
Non-pre-emptive issues of equity for cash
Not applicable
Item (7) in relation to major 
subsidiary undertakings
Not applicable
Parent participation in a placing 
by a listed subsidiary
Not applicable
Contracts of significance
256
Provision of services by 
a controlling shareholder
Not applicable
Shareholder waivers of dividends
182
Shareholder waivers of future dividends
182
Agreements with controlling shareholders
Not applicable
Share capital
The Company’s issued ordinary share capital comprises 
a single class of ordinary shares. The rights attached to the 
ordinary shares are set out in the articles of association. 
Each share carries the right to one vote at general meetings 
of the Company.
No new shares were issued to satisfy awards made under the 
Provident Financial Long Term Incentive Scheme 2015 (LTIS), the 
RSP or the Provident Financial Savings-Related Share Option 
Scheme 2013.
Conflicts of interest
The Companies Act and the articles of association require 
the Board to consider any potential conflicts of interest of 
its members.
The Board has a formal policy and operates formal procedures 
regarding conflicts of interest in order to identify and manage 
conflicts and to maintain independent judgement. All members 
of the Board have completed conflict of interest forms which 
are reviewed annually. All directors have an ongoing duty 
to notify the Company of any changes and to ensure that 
appropriate authorisation is sought where required and are 
required to renew and confirm their external interests annually.
The Board (excluding the director concerned) considers and, 
if appropriate, authorises each director’s reported actual 
and potential conflict of interest, taking into consideration 
what is in the best interests of the Company and whether the 
director’s ability to act in accordance with his or her duties is 
affected. The Board will refer to the Conflict of Interest Policy 
for the most appropriate mitigating control.
Records and Board minutes of all authorisations granted by 
the Board and the scope of any approvals given are held and 
maintained by the Company Secretary.
Rights of ordinary shares
All of the Company’s issued ordinary shares are fully paid 
up and rank equally in all respects and there are no special 
rights with regard to control of the Company. The rights 
attached to them, in addition to those conferred on their 
holders by law, are set out in the articles of association. There 
are no restrictions on the transfer of ordinary shares or on the 
exercise of voting rights attached to them, except:
1.	
where the Company has exercised its right to suspend 
its voting rights or to prohibit their transfer following the 
omission by their holder or any person interested in them 
to provide the Company with information requested by it 
in accordance with Part 22 of the Companies Act; or
2.	
where their holder is precluded from exercising voting 
rights by the FCA’s Listing Rules or the City Code on 
Takeovers and Mergers.
Substantial shareholdings
In accordance with the Disclosure Guidance and 
Transparency Rules (DTR 5) the Company, as at 14 March 
2022 (being the latest practicable date prior to publication 
of this report), had been notified that the following persons 
hold directly or indirectly 3% or more of the voting rights of 
the Company.
Redwood Capital Management
14.03%
Schroder Investment Management
12.99%
Davidson Kempner Capital Management
8.45%
BlackRock
7.43%
Marathon Asset Management
5.21%
Aberforth Partners
4.68%
Vanguard Group
4.59%
Premier Miton Investors
3.55%
Coltrane Asset Management CfD
3.00%

Provident Financial plc Annual Report and Financial Statements 2021
164
Substantial shareholdings continued
Interests as at 31 December 2021 were as follows:
Schroder Investment Management 
16.32%
Redwood Capital Management 
14.04%
Davidson Kempner Capital Management 
6.77%
Aberforth Partners
5.86%
BlackRock
5.56%
Marathon Asset Management 
5.37%
Vanguard Group Inc.
3.44%
Coltrane Asset Management CfD
3.00%
All interests disclosed to the Company in accordance with DTR 
5 that have occurred since 23 March 2022 can be found on the 
Group’s website: www.providentfinancial.com.
Directors’ interests in shares
The beneficial interests of the directors in the issued share 
capital of the Company were as follows:
Number of shares
31 December
 2021
31 December
 2020 
Malcolm Le May
942,231
914,241
Neeraj Kapur
400,838
300,143
Patrick Snowball
96,477
96,477
Andrea Blance
—
—
Elizabeth Chambers
12,000
12,000
Robert East
5,000
5,000
Paul Hewitt
34,205
34,205
Margot James
—
—
Angela Knight
—
—
Graham Lindsay
9,771
9,771
The above interests include those held by connected persons. 
There have been no changes to the above interests between 
31 December 2021 and the date of this report.
Dividend waiver
Information on dividend waivers currently in place can be 
found on page 182.
Powers of the directors
Subject to the articles of association, UK legislation and any 
directions given by special resolution, the business of the 
Company is managed by the Board. The directors currently 
have powers both in relation to the issuing and buying back of 
the Company’s shares, which were granted by shareholders at 
the 2021 AGM. The Board is seeking renewal of these powers at 
the 2022 AGM.
All-employee share schemes
The current schemes for employees resident in the UK are the 
Provident Financial Savings-Related Share Option Scheme 
2013 and the Provident Financial Share Incentive Plan (SIP).
Share schemes are a long-established and successful 
part of the total reward package offered by the Company, 
encouraging and supporting employee share ownership. 
The Company’s schemes aim to encourage employees’ 
involvement and interest in the financial performance and 
success of the Group through share ownership.
Approximately 864 employees were participating in the 
Company’s Save As You Earn schemes as at 31 December 2021 
(2020: 1,100).
The Company’s SIP offers employees the opportunity to further 
invest in the Company and to benefit from the Company’s 
offer to match that investment on the basis of one matching 
share for every four partnership shares purchased.
Approximately 139 employees were participating in the SIP 
as at 31 December 2021 (2020: 344).
Executive share incentive schemes
Awards are also outstanding under the RSP and DBP. The 
Remuneration Committee did not grant any options during 
the year under the LTIS or DBP. RSP and CSOP options were 
granted under the RSP on 18 August 2021. Further information 
is set out on page 181. 
Shares were awarded to the CEO under the role-based 
allowance (RBA). Further information is set out on page 183.
Provident Financial plc 2007 Employee Benefit 
Trust (EBT)
The EBT, a discretionary trust for the benefit of executive directors 
and employees, was established in 2007. The trustee, SG 
Kleinwort Hambros Trust (CI) Limited, is not a subsidiary of 
the Company. The EBT operates in conjunction with the LTIS, 
RSP, RBA and DBP and either purchases shares in the market 
or subscribes for the issue of new shares. The EBT is funded 
by loans from the Company which are then used to acquire, 
either via market purchase or subscription, ordinary shares 
to satisfy awards granted under the LTIS, RSP and DBP. Funds 
are used to acquire shares by way of market purchase for 
the RBA. For the purpose of the financial statements, the EBT is 
consolidated into the Company and Group. As a consequence, 
the loans are eliminated and the cost of the shares acquired is 
deducted from equity as set out in note 29 on page 254 of the 
financial statements.
In 2021, the EBT agreed to satisfy awards made under the 
RSP and CSOP options under the RSP in relation to 1,419,974 
shares in the Company. In 2021, the EBT also agreed to satisfy 
a buyout award agreement in relation to 34,265 shares in 
the Company and to satisfy an award under the RBA of 3,208 
shares in the Company by way of market purchase.
As at 31 December 2021, the EBT held the non-beneficial 
interest in 2,864,456 shares in the Company (2020: 2,857,442). 
The EBT may exercise or refrain from exercising any voting 
rights in its absolute discretion and is not obliged to exercise 
such voting rights in a manner requested by the beneficiaries.
Provident Financial Employee Benefit Trust 
(the PF Trust)
The PF Trust, a discretionary trust for the benefit of executive 
directors and employees, was established in 2003 and 
operated in conjunction with the PSP. The trustee, Provident 
Financial Trustees (Performance Share Plan) Limited, is a 
subsidiary of the Company.
The PF Trust has not been operated with the Performance 
Share Plan since 2012, when the previous PSP expired. As at 
31 December 2021, the PF Trust had no interest in any shares 
in the Company (2020: nil).
Provident BAYE Trust (the BAYE Trust)
The Provident BAYE Trust is a discretionary trust which was 
established in 2013 to operate in conjunction with the SIP. The 
trustee, YBS Trustees, is not a subsidiary of the Company. The 
BAYE Trust is funded by loans from the Company which are 
then used to acquire ordinary shares via market purchase to 
satisfy the Matching Awards for participants of the SIP.
For the purposes of the financial statements, the BAYE Trust is 
consolidated into the Company and Group. Participants in the 
SIP can direct the trustee on how to exercise its voting rights 
in respect of the shares it holds on behalf of the participant. 
As at 31 December 2021, the BAYE Trust held the non-beneficial 
interest in 211,894 shares (2020: 284,183 shares).
Directors’ Report continued

Provident Financial plc Annual Report and Financial Statements 2021
165
Governance
Profit and dividends
The continuing operations profit before taxation, amortisation 
of acquisition intangibles and exceptional items amounts to 
£167.8m (2020 profit: £27.8m).
As at the date of this report, the directors have declared 
dividends as follows:
Ordinary shares (p) per share
Interim dividend 
2022
12p
2021
£nil
2020
£nil
Proposed final dividend
2021
£nil
2020 (dividend withdrawn)
£nil
Total ordinary dividend
2022
12p
2021
£nil
2020
£nil
Colleague engagement and involvement
The Group is committed to colleague involvement across 
the Group. You can also read about how our directors have 
engaged with colleagues, how they had regard to colleague 
interests and the effect of that regard on pages 79 to 80 
and 129 to 130.
In a conscious effort to further align all divisions, a new 
Group‑wide intranet has been developed in order to keep all 
colleagues across the Group apprised of all relevant matters, 
including the ongoing Covid-19 return to office plans. The second 
half of 2021 has seen colleagues slowly return to the office under 
safe and documented processes; colleagues have adapted 
well to a hybrid working environment, with many individuals 
dividing up their working week between their respective office 
and their home. Furthermore, continuing on from 2020, we 
provided colleagues with information on matters of concern 
to them through a number of mechanisms, including: workforce 
panels in each division, Company briefings and updates, mobile 
applications, ‘town halls’ and internal newsletters from our CEO 
and managing directors. Following external announcements 
regarding the Group’s operational and financial performance, 
internal communications and engagement are carried out 
to keep colleagues up to date on Group performance. Senior 
leaders across the Group regularly keep colleagues updated on 
financial and operational performance and relevant strategic 
issues through frequent updates. A regular vlog-style update 
from the CEO, Malcolm Le May, highlights our progress and focus 
on plans across the Group.
Colleagues are consulted with via our Group-wide 
Colleague Survey and a Colleague Pulse Survey was also 
undertaken during the year. Colleagues are also consulted 
via our divisional workforce panels, as well as other local 
engagement initiatives. We have a Designated Non-Executive 
Colleague Champion who plays a lead role in Board 
engagement with colleagues and understanding colleague 
interests. You can read more about this on pages 129 and 130.
You can read how we encourage the involvement of UK 
colleagues in the Company’s performance through an 
employee share scheme on page 164.
The Group recognises Unite Ireland in respect of employee 
relations, collective consultation and pay and conditions 
for approximately 60 staff in the Republic of Ireland and the 
Group engages with Unite Ireland as appropriate. 
Business relationships with suppliers, customers 
and others
You can read about how our directors had regard to the 
need to foster the Company’s business relationships with 
suppliers, customers and others and the effect of that regard, 
including on the principal decisions taken by the Company, 
on pages 75 to 86.
Learning and leadership development 
The Group is fully committed to continual personal and 
professional development, encouraging colleagues at all 
levels to explore development opportunities available to them. 
Following the successful launch of our Blueprint behaviours 
and their alignment to our performance management 
process, we have launched a Group-wide Management 
Development programme, ‘Manager Blueprint’. Accredited 
by the Institute of Leadership and Management, its aim is to 
equip our managers with the skills and behaviours to be as 
effective as possible in their role. In 2022 we will be launching 
our Inclusive Leadership programme which will build on the 
foundations of management and focus on developing the 
key competencies which drive an inclusive culture through 
our leadership practice. Our talent development activity 
will continue to invest in the career development of our 
colleagues, focusing on leadership development, professional 
qualifications and coaching.
We continue to commit to and utilise the apprenticeship levy 
as we support upskilling existing colleagues and utilising the 
levy to support in role development and professional qualifications. 
Equal Opportunities and Diversity Policy
The Group is committed to employment policies which follow 
best practice, based on equal opportunities for all colleagues, 
irrespective of gender, pregnancy, race, colour, nationality, 
ethnic or national origin, disability, sexual orientation, age, marital 
or civil partner status, gender reassignment or religion or belief. 
The Group gives full and fair consideration to applications for 
employment from disabled persons, having regard to their 
particular aptitudes and abilities. Appropriate arrangements 
are made for the continued employment and training, career 
development and promotion of disabled persons employed 
by the Group including making reasonable adjustments 
where required. If members of staff become disabled, every 
effort is made by the Group to ensure their continued 
employment, either in the same or an alternative position, with 
appropriate retraining being given if necessary. 2021 saw the 
successful launch of the Group’s inclusion community across 
the Group with four aligned Affinity Groups (Disability, LGBTQ+, 
Gender Balance, Ethnicity and Social Mobility). We currently 
have 125 active members and a wider ally membership. 
Further commentary on this initiative can be found on page 58.
Investing in our workforce
We invest in our colleagues through recognition, reward, 
development, wellbeing, the working environment and culture. 
Colleagues are recognised through our new ‘Better Everyday’ 
recognition platform and our ‘Perks at Work’ scheme, which 
offers colleagues in-store and online rewards and discounts, 
online training courses and mental wellbeing courses. 
Vanquis Bank, alongside all divisions, has recently rolled 
out a new levelling structure linked to a harmonised Group 
Reward Framework. This is part of our journey to becoming 
1PFG and will enable clear career progression and movement 
around the Group. A new Manager Blueprint programme has 
been designed and roll-out has started in Vanquis and the 
Company and this has been accredited by the Institute of 
Leadership Management. Moneybarn’s ‘Be Brilliant’ leadership 
programme saw 43 managers at varying levels undertake 
the programme over a six-month period, with plans to pilot 
a Group-wide Manager Blueprint programme in early 2022. 

Provident Financial plc Annual Report and Financial Statements 2021
166
Investing in our workforce continued
Moneybarn introduced the Academy in 2021 in an attempt 
to bolster its onboarding experience and help support 
staff with low quality assurance scores, which has seen the 
average result exceed the 85% benchmark and, after three 
months in their role, 100% of agents agreed that they felt the 
Academy had equipped them to work independently in the 
contact centre. 
With the challenges that 2021 has brought in relation to 
the wind-down of CCD, the Group has looked to redeploy 
employees where possible throughout the rest of the business 
and limit the overall impact to existing colleagues. The Group 
has looked to maintain the support for those colleagues and 
facilitate a smooth transition.
As reported on page 126, our divisions support colleague 
wellbeing in a number of ways, such as through mental 
health training and Mental Health First Aiders, as well as the 
newly utilised Thrive application that enables colleagues to 
confidentially access materials that manage stress, anxiety 
and related conditions. 
In 2019, we signed up to the Women in Finance Charter 
and this year we increased our female senior leadership 
representation following the appointment of Cheryl Ball, 
Chief Human Resources Officer, to the Group Executive 
Committee. We also remain committed to achieving 40% 
female senior leadership representation by December 2024.
Pensions
The Group operates two pension schemes in the UK.
Employee involvement in the Group defined benefit pension 
scheme is achieved by the appointment of member‑nominated 
trustees and by regular newsletters and communications 
from the trustees to members. In addition, there is a website 
dedicated to pension matters. The trustees manage the 
assets of the defined benefit pension scheme which are held 
under trust separately from the assets of the Group. Each 
trustee is encouraged to undertake training and regular 
training sessions on current issues are carried out at meetings 
of the trustees by the trustees’ advisors. The training schedule 
is based on The Pensions Regulator’s Trustee Knowledge and 
Understanding requirements. The trustees have a business 
plan and, at the start of each year, review performance 
against the plan and objectives from the previous year. In 
addition, they agree objectives and a budget for the current 
year. The trustees have a risk register and an associated 
action plan and a Conflicts of Interest Policy, both of which 
are reviewed at least annually.
As at the year end there were three trustees nominated by 
members and five trustees appointed by the Company.
The trustees have implemented a de-risking investment 
strategy which has been agreed with the Company. The 
objective of the strategy is to reduce the risk that the assets 
would be insufficient in the future to meet the liabilities of the 
scheme. The de-risking investment strategy is kept under 
close review by both the trustees and the Company.
The Company has put Pension Trustee Indemnity Insurance 
in place to cover all of the Group’s pension schemes where 
individuals act as trustees. The trustees are also protected by 
an indemnity within each scheme’s rules and this insurance 
effectively protects the Group against the cost of potential 
claims impacting on the solvency of the pension schemes.
The Group also operates a Group Personal Pension Plan 
for employees who joined the Group from 1 January 2003. 
Employees in this plan have access to dedicated websites 
which provide information on their funds and general 
information about the plan.
The Group also operates a Group Personal Pension Plan 
for employees of Moneybarn who joined the Group from 
1 January 2003. Employees in this plan have access to the 
insurer’s website which provides information on their funds 
and general information about the plan.
Health and safety
The Group is committed to achieving high standards of health 
and safety in relation to all of its colleagues, those affected 
by its business activities and those attending its premises. 
Each division has its own health and safety agenda, policy 
standards and mandatory training in place to help colleagues 
work safely at all times.
CCD had the particular risk of personal safety whilst out 
collecting from customers but is now in wind-down. 
During 2021, the Company has continued to support the 
government in its efforts to ensure measures are put in place 
that will prevent the spread of Covid-19 in the workplace. 
A Future of Work plan has been implemented, with a continued 
focus on preventing accidents, injuries and ill health, whilst 
maintaining a flexible and proportionate approach. Hybrid 
working capabilities have been put into effect with new 
preventative strategies to promote healthy working practices, 
and safe working procedures when working at home and in 
the office. 
There has been a significant decline in accidents and 
incidents during the year, mainly attributable to the increase 
in remote working, reduced work travel, minimised field visits 
and risk reduction measures.
Anti-bribery and corruption
The Group policy
The Group has a policy on anti-bribery and corruption which 
reflects the requirements of the Bribery Act 2010 (the Policy).
The Policy sets out the Group’s zero-tolerance approach 
to bribery and corruption and its commitment to acting 
professionally, fairly and with integrity in all its business 
dealings and relationships, wherever it operates, and 
implementing and enforcing effective systems and controls 
to counter bribery, corruption and other financial crimes.
The Policy applies to all employees, self-employed agents, 
contractors and directors in relation to the business activities 
undertaken by, or on behalf of, the Group. It also applies to 
any third party which is undertaking business for or on behalf 
of the Group, which must comply with the Policy or maintain 
equivalent standards and safeguards to prevent bribery 
and corruption.
Under the Policy, all employees, self-employed agents, 
contractors, directors, and relevant third parties of the Group 
and its divisions must comply with the following minimum 
requirements:
	
–
they must not directly or indirectly engage in bribery 
or corruption in any form; and
	
–
they also must not accept, solicit, agree to receive, 
promise, offer or give a bribe, or facilitate payment, 
kickback or other improper payment.
The Policy also states that if an employee, self-employed 
agent, contractor, director or relevant third party of the Group 
or its divisions becomes aware of a breach of the above 
minimum requirements they must immediately comply 
with applicable protocols and procedures to inform an 
appropriate person within the Group who must as soon as 
is reasonably practicable report the incident to the Deputy 
Company Secretary.
Directors’ Report continued

Provident Financial plc Annual Report and Financial Statements 2021
167
Governance
Compliance
The Risk and Audit Committees oversee compliance 
and work together to review the systems and controls for 
the prevention of bribery. Compliance is also monitored 
by the Divisional Boards.
Related policies
Gifts and Corporate Hospitality Policy
The Group also has a Corporate Hospitality Policy which 
requires divisional review, approval and documentation of 
any gifts or corporate hospitality which are accepted, offered 
or provided. The Audit Committee oversees the Corporate 
Hospitality Policy.
Whistleblowing Policy
The Group has a Whistleblowing Policy which is overseen 
by the Board. The Group is committed to fostering a culture 
of openness, honesty and accountability and requires 
the highest possible standards of professional and 
ethical conduct.
A Group Whistleblowing Forum is in place which oversees 
whistleblowing investigations, reviews management 
information and takes the opportunity to consider 
any concerns regarding persistent trends and shares 
best practice.
Should any Group colleagues have any concerns relating 
to anti-bribery and corruption or corporate hospitality then 
anonymous concerns can be raised through the Group’s 
external third-party helpline facility as detailed in the Group 
Whistleblowing Policy. Whistleblowing arrangements are 
overseen by the Board.
Training
The Group provides anti-bribery and corruption and 
whistleblowing training to all of its colleagues.
Environment and greenhouse gas emissions
The Group’s greenhouse gas (GHG) and energy use 
reporting is undertaken in accordance with our obligations 
under both The Companies Act 2006 (Strategic Report and 
Directors’ Report) Regulations 2013 and the UK Government’s 
Streamlined Energy and Carbon Reporting (SECR) policy that 
has been implemented through the Companies (Directors’ 
Report) and Limited Liability Partnership (Energy and Carbon 
Report) Regulations 2018. These emissions are reported in 
accordance with WRI/WBCSD GHG Protocol. We use a financial 
control approach to account for our GHG emissions and 
use emission conversion factors from Defra/DECC’s GHG 
Conversion Factors for Company Reporting 2020. Our GHG 
emissions are calculated using energy use data accessed 
via meters and energy suppliers, and from records of fuel use, 
business travel bookings and waste management data. 
The Group’s total GHG emissions, in tonnes of CO2 
equivalent (CO2e), along with details of our energy use 
and an intensity ratio, are reported in the table on page 
73. Corporate Citizenship has provided limited level ISAE 
3000 (Revised) assurance in respect of this data. Its full, 
independent assurance statement is available online at: 
www.providentfinancial.com/sustainability. Where challenges 
have occurred in obtaining data, estimates have been used 
and assured by Corporate Citizenship. 
To support the Group to meet the recommendations of the 
Financial Stability Board’s Task Force on Climate-related 
Financial Disclosures (TCFD), we established a new Climate Risk 
Committee in 2021 to help us to assess and manage material 
climate-related risks and opportunities. This Committee 
is chaired by Gareth Cronin, the Group Chief Risk Officer, 
and includes senior representatives from functions such as 
Finance, Risk, Operations and Sustainability. Further details on 
the progress the Group has made during 2021 in meeting the 
TCFD recommendations are set out on pages 68 to 72.
To help us to manage and reduce our wider impacts on 
the environment the Group continues to have in place 
an environmental management system (EMS). Our EMS 
helps us to identify, assess and reduce key environmental 
risks and impacts; set and deliver against environmental 
targets; and ensure our legal compliance. This EMS is 
independently audited each year against the requirements 
of the international management standard ISO 14001:2015. 
Following the audits carried out in 2021, all our main premises 
in Bradford, London, Chatham in Kent and Petersfield in 
Hampshire were recertified to ISO 14001:2015. The ongoing 
functioning of this EMS is overseen by the environmental 
working groups that are in place across PFG.
Overseas branches
The Group closed its overseas branches in the 
Republic of Ireland on 30 June 2021.
Important events since the end of the financial 
year (31 December 2021)
On 13 January 2022 the Company announced a restructure 
of the Board of Vanquis Bank to substantially align its 
membership with the Board of the Company. The decision to 
streamline the Boards of the two legal entities formed part of 
the Group’s new target operating model which has delivered 
immediate benefits of efficiency and reduced duplication 
in the Group’s governance structure. The changes were an 
important step in transforming the operating model and 
executing the Group’s strategy. You can read more about the 
Group’s strategy in our Strategic Report on pages 1 to 107 and 
the governance process underpinning our strategy on page 117. 
Corporate governance statement
The Group’s Corporate Governance Report is set out on pages 
108 to 168. The Group was fully compliant with all the provisions 
of the Code throughout the whole of 2021.
Financial instruments
Details of the financial risk management objectives and 
policies of the Group and the exposure of the Group to credit 
risk, liquidity risk, cash flow risk, price risk, interest rate risk and 
foreign exchange rate risk are included on pages 206 to 210 
of the financial statements.
Significant agreements
There are no agreements between any Group company and 
any of its employees or any director of any Group company 
which provide for compensation to be paid to an employee or 
a director on termination of employment or for loss of office as 
a consequence of a takeover of the Company.
Political donations
The Group did not make any political donations nor incur any 
political expenditure during the year.
Directors’ responsibilities
The directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
law and regulations.
Company law requires the directors to prepare financial 
statements for each financial year. Under that law, the directors 
are required to prepare the group financial statements in 
accordance with UK-adopted international accounting standards.

Provident Financial plc Annual Report and Financial Statements 2021
168
Directors’ responsibilities continued
In preparing these financial statements, International 
Accounting Standard 1 requires that directors:
	
–
properly select and apply accounting policies;
	
–
present information, including accounting policies, 
in a manner that provides relevant, reliable, comparable 
and understandable information;
	
–
provide additional disclosures when compliance with 
the specific requirements in IFRS Standards are insufficient 
to enable users to understand the impact of particular 
transactions, other events and conditions on the entity’s 
financial position and financial performance; and
	
–
make an assessment of the company’s ability to continue 
as a going concern.
The directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also responsible 
for safeguarding the assets of the company and hence for 
taking reasonable steps for the prevention and detection 
of fraud and other irregularities.
The directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.
Directors’ responsibility statement
We confirm that to the best of our knowledge:
	
–
the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the company and the undertakings included in the 
consolidation taken as a whole;
	
–
the strategic report includes a fair review of the 
development and performance of the business and the 
position of the company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face; and
	
–
the annual report and financial statements, taken as a 
whole, are fair, balanced and understandable and provide 
the information necessary for shareholders to assess 
the company’s position, performance, business model 
and strategy.
The directors are also required by the FCA’s Disclosure 
Guidance and Transparency Rules (DTR) to include a 
management report containing a fair review of the business 
of the Group and the Company and a description of the 
principal risks, emerging risks and uncertainties facing the 
Group and Company.
The Directors’ Report and the Strategic Report constitute 
the management report for the purposes of DTR 4.1.5R and 
DTR 4.1.8R. The directors are responsible for keeping proper 
accounting records that are sufficient to:
	
–
show and explain the Company’s transactions;
	
–
disclose with reasonable accuracy at any time the 
financial position of the Company and Group; and
	
–
enable them to ensure that the financial statements 
and the Directors’ Remuneration Report comply with 
the Act and, as regards the Group financial statements, 
Article 4 of the IAS Regulation. They are also responsible 
for safeguarding the assets of the Company and the 
Group and taking reasonable steps for the prevention 
and detection of fraud and other irregularities.
The Annual Report and Financial Statements 2021 will be 
published on the Group’s website in addition to the normal 
paper version.
The directors are responsible for the maintenance and integrity 
of the Group’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.
Responsibility statement
Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
are required to prepare the Group financial statements 
in accordance with relevant IFRS, IFRIC interpretations 
and the Companies Act 2006.
Patrick Snowball
Chairman
Malcolm Le May
Chief Executive Officer
Neeraj Kapur
Chief Finance Officer
Andrea Blance
Senior Independent Director
Angela Knight
Independent Non-Executive Director
Elizabeth Chambers
Independent Non-Executive Director
Margot James
Independent Non-Executive Director
Paul Hewitt
Independent Non-Executive Director
Graham Lindsay
Independent Non-Executive Director
Disclosure of information to auditor
In accordance with section 418 of the Act, each person 
who is a director as at the date of this report confirms that:
	
–
so far as they are aware, there is no relevant audit information 
of which the Company’s external auditor is unaware; and
	
–
they have taken all steps that ought to have been taken 
as a director in order to make themselves aware of any 
relevant audit information and to establish that the 
Company’s external auditor is aware of that information.
Auditor
Deloitte LLP, the external auditor for the Company, was first 
appointed in 2012 and, following a tender process in 2021, a resolution 
proposing its reappointment will be proposed at the 2022 AGM.
2022 AGM
The 2022 AGM will be held at our Bradford office at No 1 Godwin 
Street, Bradford BD1 2SU, on 29 June 2022 at 3pm. The Notice of 
AGM, together with an explanation of the items of business, will 
be contained in the circular to shareholders dated 6 April 2022.
Approved by the Board on 6 April 2022 and signed by order 
of the Board.
Charlotte Davies 
General Counsel and Company Secretary
6 April 2022
Directors’ Report continued

Provident Financial plc Annual Report and Financial Statements 2021
169
Directors’ Remuneration Report
Ensuring remuneration 
reflects business outcomes
Directors’ Remuneration Report
Annual Statement by the Chair of the Remuneration Committee
The report complies with the provisions of the 
Companies Act, the Large and Medium-sized 
Companies and Groups (Accounts and Reports) 
Regulations 2008 and the Listing Rules of the Financial 
Conduct Authority (FCA). The Company also follows the 
requirements of the UK Corporate Governance Code 
(the Code) updated in July 2018.
On behalf of the Board, and as the Chair of the 
Remuneration Committee, I am pleased to present 
the Directors’ Remuneration report for the year 
ended 31 December 2021. The report sets out how the 
Committee carried out its responsibilities during the 
year and our approach to remuneration in 2021 and 
explains the rationale for our decision making.
Committee members (attendance)
Andrea Blance (Chair) (6/6 plus 1/1 ad hoc)
Margot James (6/6 plus 0/1 ad hoc)
Graham Lindsay (6/6 plus 1/1 ad hoc)
The Chairman, the Group Chief Executive Officer 
(CEO), the Chief Human Resources Officer (CHRO), 
the Group Reward Director and the Committee’s 
independent advisor (PwC) attend Committee 
meetings by invitation. No person is in attendance 
when their own remuneration is being discussed.
Andrea Blance 
Remuneration Committee Chair
Our Remuneration Policy has been stress 
tested in the last two years by the events 
of the pandemic and we believe it has 
delivered the right behaviours and reward 
outcomes across the Group.
Andrea Blance
Remuneration Committee Chair

Provident Financial plc Annual Report and Financial Statements 2021
170
Directors’ Remuneration Report continued
Annual Statement by the Chair of the Remuneration Committee continued
It has been a testing year for us all. The lessons we learned in 2020 about living, and operating, in a pandemic were at the 
forefront of all of our minds as we entered 2021. Whilst recognising the human cost in 2021, we were all better prepared to 
manage in a pandemic environment and our colleagues continued to perform admirably and support our customers whose 
confidence increased noticeably during 2021. 
As a result, 2021 was strategically important as it allowed us to focus on our journey to becoming a leading specialist bank 
focused on underserved markets. Our colleagues delivered the restructuring of the business to enable us to take the next 
step in our strategy and created (and launched) important new products to service our customers. Our new organisational 
structure, new products and robust liquidity ensure that we are well positioned to deliver attractive and sustainable returns 
to shareholders from our platform of credit cards, vehicle finance and personal loans supported by a strong balance sheet. 
All of this was underpinned by the announcement by PFG that we intended to restart dividend payments in 2022 with a 
communicated dividend strategy.
The remuneration strategy that we have been pursuing for a number of years also demonstrated clearly that it was sufficiently 
flexible to deliver the correct outcomes in this changing environment. 2020 was a year in which financial performance (albeit on 
many occasions outside of our control) was insufficient and this was reflected in zero bonuses for all management. 2021 was a 
year of material change and very significant successes in both our financial and non-financial metrics, which has meant that 
remuneration (via bonus payments) has responded in a proportionate manner.
2021 AGM and engagement with shareholders 
The 2020 Remuneration Report received very strong support at the 2021 AGM, with 98.98% of votes received in favour. We believe 
this outcome provided further evidence that shareholders remain satisfied with the Group’s remuneration structure, approved 
at the 2020 GM, and its implementation. During the year we have maintained ongoing engagement with investors about 
remuneration largely via our Chairman following our intensive schedule of meetings in 2020.
The existing Remuneration Policy has worked well during the pandemic and the outcomes in 2020 (when we decided not to pay 
bonus) and in 2021 (when we are paying bonus) are appropriate. As such, the Group remuneration framework will follow a similar 
approach for the year ahead. During 2022, we also look to refine our approach to remuneration taking into account our business 
needs, changing regulation and evolving best practice. This evolution will be presented to shareholders at the AGM in 2023 when 
we seek to update our Directors’ Remuneration Policy, as required.
2021 was strategically important as it 
allowed us to focus on our journey to 
becoming a leading specialist bank 
focused on underserved markets. Our 
colleagues delivered the restructuring of 
the business to enable us to take the next 
step in our strategy and created (and 
launched) important new products to 
service our customers.
Andrea Blance
Remuneration Committee Chair

Provident Financial plc Annual Report and Financial Statements 2021
171
Directors’ Remuneration Report
2021 Group performance 
As mentioned earlier, 2021 was a strategically important year for PFG as we delivered very strong performance driven by 
favourable macroeconomic conditions and demand for credit from customers, reinforcing our position as the leading specialist 
bank focused on underserved markets. The Company launched the pilot of its new personal loans offering, Sunflower Loans, 
in the fourth quarter and the Vanquis Bank open market loans pilot has started encouragingly, demonstrating strong demand 
for a loans product in its target customer demographic. 
In addition, there has been a strong focus on ensuring that our underlying financial position (and the supporting organisational 
structure) is sufficiently robust that we can attain our strategic goals. 
One of the main organisational changes was in the withdrawal from the home credit market. This was due to a response to 
evolving customer demand, changing regulation, changing home credit market dynamics and the desire to focus on larger 
market segments. The home credit business was placed into a managed run-off, which was concluded before the end of 2021.
As a result, Group adjusted profit before tax (continuing operations), of £167.8m (up from £27.8m in 2020) reflects a reduction in 
impairment year on year which offsets the fall in revenue and rise in costs. For reference, the Adjusted profit before tax (including 
discontinued operations) is £72.3m (2020: loss of £47.1m). Adjusted Return on Required Equity (“RORE”) for continuing operations is up 
from 6.3% to 32.6% and the Board is proposing a dividend of 30% of adjusted ongoing earnings with respect to 2021 (nil in 2020).
The Board and I look forward to 2022 with confidence, as reflected in the Board’s dividend policy guidance. I would like to thank 
all our colleagues and customers without whom such important achievements would not have been possible. PFG is well 
positioned to deliver attractive and sustainable returns to shareholders built on a platform of credit cards, vehicle finance 
and personal loans underpinned by a strong balance sheet.
Executive director remuneration in 2021
Annual bonus for executive directors
The annual bonus pool is determined based on performance against corporate scorecard targets. The Committee reviews the 
specific metrics, and weightings, on an annual basis to ensure alignment between the interests of our executive directors, our 
strategy and the interests of our stakeholders. The targets are set, by reference to internal and external forecasts, to encourage 
stretching levels of performance and to align with the Group’s annual budget. The Committee regularly reviews throughout the 
year the ongoing performance against the metrics.
The financial element of the annual bonus reflected the Group’s strong performance over 2021, with exceptional delivery on 
targets for adjusted profit before tax and adjusted RORE. The Committee determined that the financial element of the annual 
bonus outcome should vest at 100% for both the CEO and CFO. With regard to achievement under the Group’s non-financial 
scorecard, the Committee determined a vesting outcome of 90% for both executives based on strong performance against 
scorecard objectives. This results in an overall annual bonus vesting of 96% for the CEO and CFO (nil for both in 2020). We have 
set out in more detail the annual bonus results for 2021 on page 180.
The Committee believes that the remuneration outcomes accurately reflect the performance of the Group over the year and are 
justified in context of the experience across its stakeholders. 
LTIS 2019 vesting
The 2019 Long Term Incentive Scheme (LTIS) award for the CEO was due to vest in March 2022 based on performance over three 
years from 2019 to 2021. 
The EPS and TSR measures (which account for 90% of the overall award) have not been met. The risk position of the Group 
has slightly improved from last year, resulting in the risk measure (which accounts for 10% of the overall award) being partially 
met. Taking into consideration the wider context and to remain consistent with our assessment of LTIS in previous years, the 
Committee exercised its discretion and determined that the vesting outcome for the 2019 LTIS awards is nil. 
Note, we have chosen not to adjust the performance targets to reflect the increased stretch in both the financial and strategic 
measures caused by the impact of the pandemic for existing LTIS awards.
Single total figures of remuneration for 2021
The resulting single total figure of remuneration was £1,972k for the CEO and £1,301k for the CFO. Full details are set out in the 
Annual Report on Remuneration on page 179. This represents a year-on-year increase of 141% and 52% driven entirely by the 
award of a bonus in 2021 which was not payable in 2020.
Wider employee pay
The Board is committed to ensuring there is an open dialogue with our colleagues over various decisions. The Committee Chairs 
(Remuneration and Culture, Customer and Ethics (CCE)) have discussed the remuneration policy and practice for executive 
directors with the Colleague Forum in 2021. In 2020, the Committee conducted a review of the wider colleague remuneration 
and incentives with a key part being consistency and fairness across the organisation via an appropriate framework. We have 
started to introduce a Group Reward Framework which brings full consistency in salary, bonus and benefit levels with the only 
variation being due to location (salary levels) and personal/divisional performance outcomes (bonus levels). This increase 
in fairness and transparency is particularly important as we continue our efforts to evolve to a 1PFG environment. It is also 
important as we can now more clearly demonstrate the linkages in bonus outcomes at all levels within PFG and the cascade 
of metrics between all our colleagues including the executive directors. 

Provident Financial plc Annual Report and Financial Statements 2021
172
Implementation of Remuneration Policy in 2022
The Committee considers that the current Policy, approved at the November 2020 GM, has operated as intended and does 
not require a fundamental change. However, we are proposing the following changes which the Committee considers to be 
appropriate to ensure that the Policy will continue to operate effectively in line with our strategic priorities and support attraction 
and retention of key talent. 
	
–
	base salary: increase level of base salary for executive directors of 5% in line with the average increase for the wider 5% 
colleague increase; 
	
–
	remuneration package for the CFO: increase restricted stock awards for the CFO to 100% of base salary which is the 
maximum allowed under the Policy (actual award levels to date have been at 75% of base salary); and
	
–
	annual bonus and corporate scorecard: equalise the weighting of the measures under the Group non-financial scorecard 
for annual bonus, so each individual measure is 20% of the non-financial scorecard (currently 20% strategy, 40% regulatory 
risk and conduct, 10% investor relations, 20% customer and 10% colleague). We believe that this is the appropriate mix in 2022 
and is in line with our priorities.
Base salary for executive directors 
In line with our Policy, the Committee reviewed base salaries for the executive directors against comparator groups and 
considered what was appropriate given internal increases. The Committee concluded that a 5% increase, in line with our 
colleagues (all performing colleagues are receiving a 5% increase), is suitable with changes taking effect from 1 January 2022. 
The Company previously announced a commitment for all eligible employees to receive a 5% salary increase in the 2022 
financial year. This standard approach is a ‘one-off’ for us as we normally distribute our salary increases based on a 
performance vs market approach. However, we felt that as we exited the pandemic with all the associated increases in fuel, 
travel, etc. that this was the fairest approach for 2022.
Remuneration package for the CFO
During 2021, we reviewed the CFO’s remuneration in recognition of his significant contribution in the ongoing evolution of 
business strategy and the ever-changing marketplace. We concluded that increasing the CFO’s salary (beyond the standard 
colleagues’ increase of 5%), or bonus, would not be appropriate. However, we concluded it was appropriate to increase his 
long‑term incentive maximum opportunity from 75% of salary to align with the CEO at 100% of salary (actual award levels to 
date have been at 75% of base salary). We believe that this approach further strengthens his alignment to shareholders as we 
continue to deliver on our ambition to be the leading specialist bank focused on underserved markets. The change to his annual 
restricted stock grant will take place from 2022 onwards.
Annual bonus and corporate scorecard
There is no change in the mix of financials (60%) and non-financials (40%) – with an underlying risk underpin. We have used this 
structure for a number of years and it remains optimal. Each year we review the mix within the non-financial scorecard to make 
sure that it reflects our business plan priorities. For 2022, we have made a number of changes as follows:
The weightings will be reviewed, as usual, for 2023.
Directors’ Remuneration Report continued
Annual Statement by the Chair of the Remuneration Committee continued
Strategy 
20%
(2020: 20%)
Regulatory  
risk and conduct 
20%
(2020: 40%)
Investor  
relations 
20%
(2020: 10%)
Customer
20%
(2020: 20%)
People
20%
(2020: 10%)

Provident Financial plc Annual Report and Financial Statements 2021
173
Directors’ Remuneration Report
2022 RSP to be granted in April 2022
After considering 2021 performance, 2022 RSP awards will be granted to the CEO, and the CFO, of 100% of base salary in line with 
our Policy. Subject to underpin criteria, as set out in our Policy, awards will vest in three years with an additional retention period 
of two years after vesting. All bonus and stock plans are subject to our Malus and Clawback Policy.
Chair and NED fees
In order to reflect the increased time and focus required as a result of the changes arising from the streamlining of the Group’s 
governance, the Committee Chair fees increased from £20,000 to £25,000.
The increases in Chairman fees, NED base fees, committee membership fees and SID fees are in line with the 5% increase 
awarded to the wider workforce. All increases were applied from 1 January 2022.
Conclusion
Overall, the Committee is satisfied that the Remuneration Policy (approved at the 2020 GM), with the proposed changes as 
mentioned earlier, supports PFG’s business strategy. As mentioned earlier, we believe that the Policy has been stress tested in 
the last two years by the events of the pandemic and we believe that it has delivered the right behaviours and reward outcomes 
across the Group, and competitively positions the Company’s remuneration against its peers. The executive directors, the senior 
management team and all of our colleagues have made exceptional contributions to the business over the year, showing great 
resilience to support the Group through yet another challenging year. This is reflected in the outcomes of the bonus pool in 2021 
(payable 2022) as opposed to 2020 (payable 2021).
In the rest of this report we present the disclosures required by regulations, as well as additional information to explain how our 
executive remuneration aligns with our strategy, with shareholder interests and with wider workforce pay. 
I would like to thank our shareholders for their continued support during the year. I will be available at the Company’s 2022 AGM 
to answer any questions in relation to this Remuneration Report.
Andrea Blance
Remuneration Committee Chair
6 April 2022

Provident Financial plc Annual Report and Financial Statements 2021
174
Directors’ Remuneration Report continued
Remuneration at a glance
The following section sets out: 
	
–
an illustration of the operation of the Policy for 2022; 
	
–
a summary of the executive directors’ single total remuneration figures, and outcomes under the 2021 Annual Bonus Plan 
and the LTIS 2019; and 
	
–
an overview of executive directors’ shareholdings.
Illustration of the Directors’ Remuneration Policy in 2022
Salary: 5% increase in line with average increase 
for the wider workforce
	
– CEO: £749,700
	
– CFO: £551,250
Role-based allowance (RBA): No change from 2021
	
– CEO: 15% of salary 
	
– Maximum annual RBA grant for individual – 25% of salary 
	
– Delivered in shares. Released in equal instalments over 
three years
Pension: Executive pensions aligned with the wider workforce 
by end of 2022
	
– Current EDs: 
	
– CEO: 15% of salary (reducing to 10% of salary as of 
31 December 2022, in line with the wider workforce) 
	
– CFO: 10% of salary (in line with the wider workforce)
	
– New EDs: In line with the wider workforce
Annual bonus: Changes to weightings of measures within 
non‑financial scorecard to reflect business priorities for 2022
	
– Maximum opportunity: 
	
– CEO: 150% of salary
	
– CFO: 125% of salary
	
– Performance conditions:
	
– 60% financial
	
– Adjusted PBT (30%)
	
– Adjusted RORE (30%)
	
– 40% non-financial: 
	
– Strategy 8% (2021: 8%)
	
– Regulatory risk and conduct 8% (2021: 16%)
	
– Investor relations 8% (2021: 4%)
	
– Customer 8% (2021: 8%)
	
– People 8% (2021: 4%)
	
– Risk overlay and CET1 underpin
	
– Deferral: At least 40% deferred for three years in Company shares
RSP: Increase in award level for CFO in line with Policy
	
– Award level: 
	
– CEO: 100% of salary
	
– CFO: 100% of salary (2021: 75% of salary)
	
– As a part of grant process, Committee will consider 
individuals’ personal and business performance for the prior 
year and determine whether the proposed level of grant 
remains appropriate
	
– Performance conditions: Underpin of Remuneration Committee 
discretion on vesting 
	
– Vesting: Three years with a two-year holding period post-vesting
Shareholding requirement: No change from 2021
	
– CEO/CFO: 200% of salary
	
– Full requirement to be held for two years post-cessation
Restricted Share Plan 
100% of salary
Restricted 
shares
Salary, 
pension, 
benefits 
paid
RBA
RBA
RBA
RBA
Shares  
vest after  
three years
Deferred 
bonus vests
Vested 
shares 
released 
after  
two years
Deferred 
bonus
At least 40%
Cash
bonus
Year 0 
(performance 
year)
+1
+2
+3
+4
+5
Minimum shareholding of 200% of salary
Pre-grant 
performance 
consideration 
Vesting period 
subject to continued 
employment and 
underpin 
Two-year 
holding 
period
Part of the bonus 
is deferred
RBA vests in equal 
tranches
Annual bonus
CEO – 150% of salary
CFO – 125% of salary
Fixed remuneration

Provident Financial plc Annual Report and Financial Statements 2021
175
Directors’ Remuneration Report
2021 annual bonus outcome
The tables below summarise performance against the targets set for the 2021 bonus and the outcome, before and after 
Committee discretion.
Performance range
Threshold
Target
Maximum
85%
100%
110%
Actual*
Weighting
Outcome
Financial
 
 
 
 
60%
100%
Adjusted PBT
£59.4m
£69.9m
£76.9m
£147.2m
30%
100%
Adjusted RORE
12.1%
14.3%
15.7%
32.6%
30%
100%
Non-financial
 
 
 
 
40%
90%
Risk overlay
Satisfactory
CET1 gateway
The Group achieved a CET1 ratio of 29.1% 
(above our hurdle)
Total outcome before Committee discretion 
96%
Total outcome after Committee discretion
96%
*	 The above targets were set during the finalisation of the CCD re-organisation and the outcomes of PBT and RORE have been suitably adjusted. Hence, 
the apparent variation between the published Adjusted PBT and what is stated in this table.
Executive director 2021 remuneration outcomes 
The chart below shows an estimate of the remuneration that could be received by executive directors under the 
Policy and how our performance has flowed through to the remuneration provided to our executive directors. The full 
explanatory notes for each element of remuneration are detailed on page 185 in the Annual Report on Remuneration.
Remuneration (£’000)
  Fixed
  Annual bonus
  RSP
  Share price
Minimum
Minimum
Malcolm Le May, Chief Executive Officer
Neeraj Kapur, Chief Finance Officer
Maximum
Single
figure
2021
Single
figure
2020
Single
figure
2021
Single
figure
2020
Maximum
100%
990
618
100%
On- 
target
1,927
On- 
target
1,239
3,239
1,972
818
2,134
1,301
857
51%
29%
19%
28%
22%
50%
35%
23%
12%
31%
52%
48%
100%
32%
26%
13%
29%
52%
48%
100%
	
–
Minimum pay is fixed pay only, i.e. salary + benefits + pension + RBA.
	
–
On-target pay includes fixed pay, 60% of the maximum bonus (equal to 150% of salary for the CEO and 125% 
for the CFO) and 100% vesting of the RSP awards (with grant levels of 100% of salary for the CEO and CFO).
	
–
Maximum pay includes fixed pay and assumes 100% vesting of both the annual bonus and the RSP awards. 
The illustration assumes a 50% share price increase on RSP shares over the vesting period.
	
–
All amounts have been rounded to the nearest £1,000. 
	
–
The value of taxable benefits is the cost of providing those benefits in the year ended 31 December 2021.

Provident Financial plc Annual Report and Financial Statements 2021
176
Directors’ Remuneration Report continued
Remuneration at a glance continued
LTIS 2019 vesting
The table shows the outcome of the 2019 LTIS awards, for 
which the performance period ended on 31 December 2021. 
The value in the table below is based on the Remuneration 
Committee’s assessment of the standard proportion of the 
total potential LTIS vesting. 
The Committee determined that whilst our risk position was 
improving, remaining consistent with our assessment in 2020 
and taking into account the wider context then, as in 2021, 
there should be a nil vest.
Weighting
Threshold
Maximum
Assessment
Vesting outcome
Cumulative EPS
60%
153p
187p
Below threshold
0%
Relative TSR
30%
Median 
UQ
Below threshold
0%
Risk indicators 
10%
7
10
8 (out of 10)
0%
(based on 
Committee discretion)
Executive directors’ shareholdings 
Executives are expected to build and maintain a Company shareholding in direct proportion to their remuneration in 
order to align their interests to those of shareholders. The chart below sets out the minimum shareholding requirements 
and the actual shareholdings for the individuals. The percentages are a function of base salary.
Our executive directors are on track to meet their shareholding requirements of 200% within the required time frame of five years. 
In addition, executive directors are required to hold shares worth 200% of base salary – the in-employment requirement 
(or the executive’s actual shareholding on cessation if lower) for two years following cessation of employment.
  Shares held outright
  Unvested shares not subject to performance
  Unvested shares subject to performance
  Unvested share options subject to performance
Chief Executive Officer
Chief Finance Officer
315%
183%
63%
160%
92%
175%
8%
Link between remuneration and equity 
of the executive directors
We believe that equity has an important part to play in the 
remuneration of the executive directors. There is a need for the 
executive directors to understand from first-hand experience 
the position of the shareholders and our Restricted Share Plan 
(and deferred bonus schemes) are structured to support that 
understanding. This link has been strengthened in the last few 
years as we require our executive directors to hold their shares 
for a period of two years post-departure. We monitor regularly 
that the directors are on track to meet their obligations under 
the Share Ownership Policy and we confirm that they are both 
currently on track.
We believe that the remuneration outcomes of the last few years 
demonstrate the clear link to Company performance. Further 
evidence of the clear linkage can be found in the outcomes of the 
vesting stock plans (and the decisions made by the Committee).
To ensure that our executive directors are incentivised to 
take a long-term, sustainable view of the performance of the 
Company, when we look at the remuneration paid in the year, 
we also look at the total equity they hold and its value based 
on the performance of the Company. 
The table sets out the number of shares beneficially owned 
by the executive directors at the beginning and end of the 
financial year, and the impact on the value of these shares 
taking the opening and closing price for the year.
2021 
single
figure
£’000
Shares 
held at 
the start
of the year
Shares 
held at 
the end 
of the year
Value of 
shares at 
the start of 
the year1 
£‘000
Value of 
shares at 
the end of 
the year2 
£’000
Difference 
£’000
CEO
1,972
703,834
942,231
2,160.8
3,384.5
1,223.7
CFO
1,301
287,695
400,838
883.2
1,439.8
556.6
1	
Based on a closing share price on 31 December 2020 of £3.070.
2	 Based on a closing share price on 31 December 2021 of £3.592.

Provident Financial plc Annual Report and Financial Statements 2021
177
Directors’ Remuneration Report
Annual Report 
on Remuneration
The report complies with the provisions of the Companies Act 2006, the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and the Listing Rules of the Financial Conduct Authority (FCA). The Company also 
follows the requirements of the UK Corporate Governance Code (the Code) updated in July 2018.
Certain alternative performance measures (APMs) have been used in this report. See page 181 for an explanation of relevance 
as well as their definition.
Contents
Detail 
Page
Remuneration principles
178
Remuneration governance
179
Single total figure of remuneration (audited)
179
2021 bonus outcome calculation (audited)
180
RSP 2021 grant
181
LTIS 2019 vesting (audited)
182
Fees from other directorships
182
Statement of directors’ shareholding and share interests (audited)
182
Statement of directors’ compliance with the Share Ownership Policy
183
Relative importance of spend on pay
184
Implementation of Policy in 2022
185
Our approach to fairness and wider workforce considerations
187
Overview of workforce remuneration and the Committee’s review
187
Communication and engagement with colleagues
188
Living Wage, equal opportunities and diversity initiatives
189
Gender pay gap 
189
CEO pay ratio
189
CEO and average colleague pay against total shareholder return (TSR)
190
Percentage change in directors’, and employees’, remuneration
191

Provident Financial plc Annual Report and Financial Statements 2021
178
Remuneration principles 
We strongly believe in fair and transparent reward throughout the organisation and when making decisions on executive 
remuneration the Committee considers the context of wider workforce remuneration. This section shows how the 2018 Code is 
embedded in our remuneration principles and how they are cascaded throughout the organisation. The table below shows how 
the Policy is aligned with the factors set out in Provision 40, and how our principles and Policy are aligned with the 2018 Code.
Our strategy 
Grow customer‑centric
businesses
Act responsibly
and with integrity
Maintain a secure funding
and capital structure
Our remuneration principles
	
– Support delivery 
of the Group’s 
business 
strategy, realise 
our Blueprint 
vision and 
be customer 
champion within 
our sector.
	
– Have 
flexibility in 
delivering total 
remuneration 
outcomes 
in changing 
market, 
economic, 
commercial 
and regulatory 
circumstances.
	
– Maintain a competitive reward and 
recognition offering in the markets in 
which we compete, thereby supporting 
our talent attraction, engagement and 
retention aims.
	
– Align the interests of our employees with 
those of our customers, regulators and 
shareholders.
	
– Ensure remuneration outcomes are 
fair and consistent, reflect pay for 
performance and are clear and 
transparent for all our employees.
	
– Drive the Group’s diversity, equality 
and inclusion agenda.
	
– Support and mitigate any conflicts of interests. 
	
– Manage remuneration opportunities and 
outcomes for regulated employees under 
the Senior Managers and Certification 
Regime and material risk takers under the 
Remuneration Code.
	
– Support the effectiveness of the Group’s 
Enterprise Risk Management Framework 
and incentivise the delivery of the business 
strategy within risk appetite via a controls-
based framework and positive risk 
conduct culture.
How does the Committee address the requirements under Provision 40?
Culture 
alignment
	
– The Committee 
ensures that the 
overall reward 
framework 
embeds 
our Purpose.
	
– The Committee 
reviews the 
executive reward 
framework 
regularly 
to ensure it 
supports the 
Company’s 
culture 
and strategy.
	
– The ED 
Remuneration 
Policy is 
cascaded down 
the organisation 
ensuring that 
there are 
common goals.
Proportionality 
	
– Performance 
measures 
under the 
annual bonus 
as well as the 
RSP underpin 
are aligned with 
the Company’s 
scorecard 
and the 
payouts reflect 
achievement 
against 
the target.
	
– The Committee 
may apply 
discretion 
to reduce 
outcomes 
under the 
annual bonus 
and RSP – if they 
are considered 
inconsistent 
with the 
underlying 
performance of 
the business.
Simplicity
	
– Policy for EDs is 
simple and clear, 
consisting of: 
	
– fixed pay 
(salary, fixed 
pension 
contribution, 
role-based 
allowance) 
set to reflect 
the typical 
rate provided 
to the UK 
workforce; and 
	
– variable pay 
comprising 
an annual 
bonus scheme 
(partly 
deferred into 
shares) and 
restricted 
stock awards 
which provide 
focus over the 
long term.
	
– The Committee 
avoids 
unnecessary 
complexity in 
operating the 
arrangements.
Predictability
	
– The Committee 
sets specific 
targets for 
different levels 
of performance 
which are 
communicated 
to the EDs and 
disclosed to 
shareholders.
Clarity 
	
– Remuneration 
arrangements 
have defined 
parameters 
that can be 
transparently 
communicated to 
shareholders and 
stakeholders.
	
– The Committee 
consulted with 
shareholders as 
part of the design 
phase of the 
Policy approved 
at the 2020 GM. 
How executives’ 
pay is set has 
subsequently been 
communicated 
to the wider 
workforce along 
with how it is 
aligned with 
the Company’s 
approach to wider 
pay policy and 
how decisions 
are made by the 
Committee.
Risk
	
– Remuneration 
arrangements are 
designed to have 
robust link between 
pay and performance 
thereby mitigating risk 
of excessive reward.
	
– Policy has safeguards 
including Committee 
discretion to adjust 
incentive outcomes.
	
– The Committee 
ensures that a 
significant portion 
of reward is equity 
based and has 
deferral (40% of 
annual bonus 
deferred in shares for 
three years and 100% 
of RSP is in shares) 
thereby linked to 
shareholder return.
	
– Recovery provisions 
such as malus and 
clawback apply to 
the Policy.
	
– Executives are 
required to build 
significant personal 
shareholdings in 
the Company.

Directors’ Remuneration Report continued
Annual Report on Remuneration continued

Provident Financial plc Annual Report and Financial Statements 2021
179
Directors’ Remuneration Report
Remuneration governance
The Committee met seven times in 2021. The following schematic sets out the key considerations for the Remuneration Committee 
during 2021:
Governance
Annual bonus
Share plans
All
colleague
 matters
 
General
DRR 
Design
Review 
Grant
Review 
Risk
Shareholder
January
March
May
July 
September
November 
December
The CEO, the Chief Human Resources Officer and the Group Reward Director also attend meetings, by invitation, to provide 
advice and respond to specific questions. Such attendances are specifically excluded on any matter concerning their own 
remuneration. The Chief Risk Officer attends several meetings throughout the year to provide updates, where necessary. 
The Company Secretary acts as secretary to the Committee.
Advisors to the Committee
To ensure that the Company’s remuneration practices are in line with best practice, the Remuneration Committee has 
appointed independent external remuneration advisors, PricewaterhouseCoopers LLP (PwC). This appointment in 2020 followed 
a competitive tender process. PwC attends meetings of the Committee. The Committee reviewed the performance of PwC 
during 2021 and determined that it was strong and that the appointment should continue throughout 2022.
Fees, on a time-spent basis, for the advice provided by PwC to the Committee during the year were £114,575 excluding VAT 
(2020: £97,000). Other than in relation to advice on remuneration, PwC provides support to management in relation to tax 
compliance, IT and internal audit and ad-hoc tax and accounting advice. The Committee is satisfied that PwC engagement 
partners and teams which provided remuneration advice to the Committee do not have connections with the Group or the 
executive directors that may impair their objectivity and independence.
Single total figure of remuneration (audited) 
The table below sets out a single total figure of remuneration for each director for the year ended 31 December 2021 and the prior year:
Salary/fees 
£’000
Role-based 
allowance 
(RBA)
£’000
Taxable 
benefits 1
£’000
Annual 
bonus 2
£’000
LTIS/RSP 5
£’000
Pension 3
£’000
Total
£’000
Total 
fixed 
remuneration
£’000
Total 
variable 
remuneration
£’000
Executive directors
 
 
 
 
 
 
 
 
Malcolm Le May
2021
714
107
16
1,028
—
107
1,972
944
1,028
 
2020
679
—
32
0
—
107
818
818
0
Neeraj Kapur
2021
607
—
12
630
—
52
1,301
671
630
 
2020
808
—
8
0
—
41
857
857
0
Non-executive directors
Patrick Snowball
2021
320
—
1
—
—
—
321
321
—
 
2020
347
—
3
—
—
—
350
350
—
Andrea Blance
2021
118
—
1
—
—
—
119
119
—
 
2020
112
—
2
—
—
—
114
114
—
Elizabeth Chambers
2021
83
—
23
—
—
—
106
106
—
 
2020
82
—
23
—
—
—
105
105
—
Robert East 4
2021
78
—
—
—
—
—
78
78
—
 
2020
74
—
—
—
—
—
74
74
—
Paul Hewitt
2021
103
—
3
—
—
—
106
106
—
 
2020
98
—
2
—
—
—
100
100
—
Margot James
2021
83
—
—
—
—
—
83
83
—
 
2020
36
—
—
—
—
—
36
36
—
Angela Knight
2021
103
—
—
—
—
—
103
103
—
 
2020
101
—
—
—
—
—
101
101
—
Graham Lindsay
2021
103
—
2
—
—
—
105
105
—
 
2020
95
—
4
—
—
—
99
99
—
1	
Directors receive standard market comparable benefits such as medical insurance and life assurance. NEDs have travel expenses reimbursed and, 
to the extent that those are taxable, grossed up for tax and NIC.
2	 40% of the annual bonus is deferred into shares for an additional three years (subject to continued service, in normal circumstances).
3	 Pension participation is via a defined contribution plan (or cash alternative) with no executive director having a prospective entitlement under a defined benefit plan.
4	 Robert East also receives an additional fee for his chairmanship of Vanquis Bank.
5 	 2019 LTIS vesting outcome was nil. None of the previous RSP awards have vested yet.

Provident Financial plc Annual Report and Financial Statements 2021
180
2021 bonus outcome calculation (audited)
The bonus is based 60% on financial performance conditions and 40% on non-financial performance conditions. The tables 
below set out performance against the targets set for the 2021 bonus and the outcome.
Details of the financial assessment
Performance range
 Percentage vesting
Weighting
Threshold
85%
Target
100%
Maximum
110%
Actual
Outcome 
as % of max
Weighted
outcome
 Adjusted PBT targets and performance
30%
£59.4m
£69.9m
£76.9m
£147.2m
100%
30%
Adjusted return on required equity (RORE) 
30%
12.1%
14.3%
15.7%
32.6%
100%
30%
Details of the non-financial assessment
The non-financial element was assessed at 90% achievement with this broken down, in 2021, as follows: 
Objective
Assessment of non-financial metrics
Rating
Strategy  
– 20%
Corporate reorganisation and operating model development 
	
– New 1PFG corporate and management structure for the Group developed and implemented for improved governance 
and efficiency.
	
– Development of a Group-wide shared services model covering back-office support functions. 
Capital adequacy and funding plans
	
– Established, ahead of plan, a new intermediate holding company to optimise the Group legal structure and distributable 
reserves for the Group. 
	
– Issued £200m of Tier 2 subordinate debt capital achieved on terms ahead of plan, de-risking the Group of any future 
fundraise and enabling successful switching of debt funding into capital funding.
Non-bank funding requirements
	
– RCF successfully renegotiated. 
	
– Moneybarn securitisation successfully expanded, achieving increased advance rates at attractive terms and strongly 
positioning the Group with no debt maturities until 2023. 
Credit card pricing models
	
– Profitability models refreshed, validated and embedded in the Product team to further enhance the decision making process. 
TFSME funding
	
– Developed supporting securitisation structures in Vanquis cards enabling successful application for TFSME enabling 
funding of £174m by 2021 from the Bank of England by late 2021. 
CCD wind-down
	
– Delivered, ahead of plan, the wind-down of CCD, with costs within plan which resulted in accelerated collections of the 
book by December 2021, and implemented customer redress programme to enable all CCD customers to have access 
to redress scheme.
Above 
target – 
100%
Regulatory 
risk and 
conduct  
– 40%
Risk upgrade
	
– Delivered progress ahead of plan on the Group-wide Risk Harmonisation Programme. 
IFRS models
	
– Developed and embedded, ahead of schedule, new, enhanced IFRS models across the Vanquis Bank 
and Moneybarn businesses.
Conduct risk management
	
– Developed, ahead of plan, revised Group-wide vulnerable customer and affordability frameworks and approaches 
to mitigate risk in the event of further regulatory change.
Transformation
	
– New Group transformation capability established to lead the work on structural and operating model changes 
referred to above.
	
– Group’s divisional Change teams continually enhanced including the development of a Group-wide shared services model.
Above 
target – 
85%
Investor 
and public 
relations  
– 10%
Investor dialogue
	
– Strong and supportive market feedback received following 2021 results announcements (including shareholder 
perception survey).
Reputation
	
– Enhanced reputation with key stakeholders and maintained good relationships with regulators. This was reflected in the 
approval of the CCD Scheme, regulatory approvals for operating model roles changes and the oversubscribed support for 
a material Tier 2 debt capital issue. Repositioned the Group as a leading specialist bank focused on underserved markets.
ESG
	
– Developed comprehensive governance and management structures and strategy/risk management framework to meet 
the recommendations of the Task Force on Climate-related Financial Disclosures. 
	
– Progressed well in terms of setting a carbon reduction target which aligns with the Science Based Targets initiative by 2023.
Above 
target – 
90%
Directors’ Remuneration Report continued
Annual Report on Remuneration continued

Provident Financial plc Annual Report and Financial Statements 2021
181
Directors’ Remuneration Report
Customer 
– 20%
Customer outcomes
	
– Delivery of customer outcomes balanced scorecard (net promoter score/Trustpilot/credit score improvement/
complaints) ahead of targets. 
	
– Institute of Customer Service (ICS) study ranks Vanquis net promoter score (44.5) ahead of banks and building societies 
(average of 24). Vanquis also ranked highest in the industry for ‘ease of doing business’. 
	
– Excellent Trustpilot scores across Vanquis and Moneybarn with almost 75% of paying Vanquis customers having seen 
their credit score improve materially within two years of becoming a customer. 
	
– Complaints remained favourable (vs risk appetite), excl. CCD, and Vanquis achieved significant reductions in late fees 
on credit cards.
Vanquis open market personal loans launch
	
– Enhanced customer proposition with Vanquis branded open market loans pilot launch in Q4’21.
	
– Early volumes above expectations with loan performance in line with plan.
Moneybarn near-prime launch
	
– Enhanced customer proposition with launch of near-prime proposition, ahead of plan, in H1’21. 
Sunflower Loans open market launch
	
– Enhanced customer proposition with the Q4’21 launch of our Sunflower Loans branded personal loans pilot, including 
development of a new IT platform.
Above 
target – 
85%
People  
– 10%
Employee opinion survey
	
– High annual colleague survey response rate with a strong engagement index and a significant increase in our Better 
Everyday index. 
D&I
	
– Launched and embedded inclusion networks and design. Introduced D&I index in the colleague survey, the results 
of which showed 82% of colleagues feel they can be themselves at work (vs financial services average of 71%).
Leadership
	
– Design of Inclusive Leadership Programme to be rolled out in 2022 due to Covid-19. Management and Leadership 
framework developed and launched across the organisation. 
Talent and performance
	
– Updated Group-wide Talent Management Succession Plans (including plans to address gaps), standardised 
performance management and increased colleague rotation.
Return to office (RTO)
	
– Developed and rolled out a RTO strategy, including increased communications, new hybrid working model and improved 
H&S standards including an online DSE tool to support colleagues.
Remuneration
	
– Established and rolled out a common levelling, Remuneration Policy and Reward Framework across the organisation 
which has created a harmonised approach across the organisation and improved fairness of bonus outcomes. 
This was a three-year project delivered in one year.
Above 
target – 
85%
Overall
Improvement in risk position since 2020. Taking the above into consideration and following feedback from the CRO, 
the Committee determined that no discretion should be applied to remuneration outcomes.
Above 
target – 
90%
Risk overlay
A risk overlay approach was used for potential risk adjustment with a range of factual criteria for assessment agreed with the 
Committee. This forms the basis of our Group Variable Risk Adjustment Framework and allows for a more flexible and holistic 
approach to be adopted which considers not only the business outcomes (quantitative), but also how these have been 
achieved (qualitative).
After discussion with the Group CRO, and the Chair of the Group Risk Committee, the Committee concluded that, overall, 
progress has been made this year on improving risk control in all parts of the Group. No risk adjustment was applied to the 
CEO or the CFO.
Scheme interests awarded in the year (audited)
RSP 2021 grant
The 2021 RSP awards were made in August 2021 as set out below. The reason for the delay in the grant was that the Board 
(and management) felt it inappropriate to make the grant in April/May due to the announcement of the reorganisation of CCD.
An award of 100% of salary was made to the CEO and 75% of salary to the CFO. This represented a 0% discount to the normal level 
permitted under the Policy. 
The face value is based on the Company’s share price at the date of grant of 336.88p. The grant price is calculated using the 
average price of a PFG share for the five dealing days prior to grant.
Director
Date of award
RSP award (shares)
Face value of award
Date of vesting
End of holding period 
Malcolm Le May 
18 August 2021
211,944
£714,000
18 August 2024
18 August 2026
Neeraj Kapur
18 August 2021
116,881
£393,750
18 August 2024
18 August 2026
Certain alternative performance measures (APMs) have 
been used in this report. See pages 271 to 274 for an 
explanation of relevance as well as their definition.

Provident Financial plc Annual Report and Financial Statements 2021
182
Scheme interests awarded in the year (audited) continued
RSP 2021 grant continued
These awards are conditional share awards without any performance targets. However, they are subject to underpins that will 
apply over the initial three-year vesting period. The Committee will take into account the following factors (amongst others) 
when determining whether to exercise its discretion to adjust the number of shares vesting: 
	
–
whether threshold performance levels have been achieved for the performance conditions for the Bonus Plan for each 
of the three years in the vesting period;
	
–
the underlying financial performance progression over the vesting period, considering factors such as profit growth, return 
on equity and shareholder returns (amongst others);
	
–
whether there have been any sanctions or fines issued by a regulatory body – participant responsibility may be allocated 
collectively or individually;
	
–
whether there has been material damage to the reputation of the Company or the Group – participant responsibility may 
be allocated collectively or individually; and 
	
–
the level of employee and customer engagement over the vesting period.
In all cases, vesting is subject to the Committee’s holistic assessment based on business performance, individual performance 
or wider Group considerations. 
The RSP awards vest subject to continued employment (or ‘Good Leaver’ status) and must be held (subject to sales to meet PAYE 
and NIC liabilities) for a period of two years following vesting.
For awards prior to 2022, to the extent an award vests either additional ordinary shares in the Company or a cash amount 
equivalent to the dividends that would have been paid on the shares vesting from the date of grant will be provided to the 
executive directors on vesting.
LTIS 2019 vesting (audited)
The following table sets out the outcome of the LTIS 2019 targets:
Performance condition (% of award) 
Threshold 
Target 
Maximum 
Actual
Outcome
EPS (60%)
153p
170p
187p
<153p
0%
Relative total shareholder return (30%)
Median
Median
Upper quartile