German sportswear giant PUMA SE, along with its subsidiaries, is involved in the creation and distribution of footwear, apparel, and accessories for men, women, and children across multiple regions worldwide. The company caters to an array of sporting disciplines, including football, rugby, handball, volleyball, running, and golf, among others. Alongside its in-house product line, PUMA also grants licenses to third-party partners for the development, design, and sale of safety shoes, watches, gaming accessories, and eyewear. PUMA sells its merchandise via its own branded outlets, factory stores, and online platforms, predominantly under the PUMA and Cobra Golf labels. Founded in 1924 and based in Herzogenaurach, Germany, PUMA SE remains a leading name in the fiercely competitive sports retailing industry.