Purplebricks, a UK-based online estate agent, has experienced rapid growth across the country since its inception. The company's platform provides buyers and sellers with control and transparency over the property transaction process, allowing for easy scheduling of valuations and viewings, giving feedback, and making offers. In addition, sellers can update their sale price instantly across all marketing materials. In 2015, the company raised £25 million through its IPO on the AIM submarket of the London Stock Exchange to support continued growth.