Quebecor Inc.
Videotron
Sun Media Corporation
TVA Group
Archambault Group
In 2006, TVA Group pressed
ahead with its business model in
a television market environment
marked by audience
fragmentation, the emergence
of a host of new broadcasting
platforms, and rising
production and content
acquisition costs.
In this fast-changing landscape,
TVA Group plans to continue
playing its traditional role as a
broadcaster while branching out
into creating, producing and
supplying high-quality television
content for all exhibition windows.
Increasingly, consumers will be
able to view TVA Group content
not only on over-the-air television
stations and specialty channels,
but also via the Internet, video
on demand, DVDs, Mp3 players,
mobile television and whatever
digital broadcasting media
the future may bring.
Being part of a major media
group such as Quebecor Media,
which has a strong presence in
many of these new media,
opens up numerous opportunities
for synergies and convergence
for TVA Group in terms of both
content distribution and
advertising coverage.
Still number 1 in broadcasting
In 2006, despite aggressive
competition and the changing
television environment, the
TVA Network maintained its
market dominance in Québec by
airing rich, diverse programming
that has popular appeal. The
TVA Network garnered a 28%
television audience share in
Québec in 2006, more than its
two closest over-the-air rivals
combined. It had 23 of the top
30 television programs in
Québec, including Occupation
Double (1.7 million viewers),
First row (standing):
France Lauzière
Vice President, Programming
Pierre Dion
President and Chief Executive Officer
Luc Doyon
Senior Vice President,
Production and Multimedia Development
Second row:
Édith Perreault
Vice President, Sales and Marketing
Serge Fortin
Vice President, TVA News, LCN, Argent and Public Affairs
Denis Rozon
Vice President and Chief Financial Officer
Claire Syril
Vice President, Specialty Channels
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