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QuinStreet, Inc.
Annual Report 2024

QNST · NASDAQ Communication Services
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Ticker QNST
Exchange NASDAQ
Sector Communication Services
Industry Advertising Agencies
Employees 899
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FY2024 Annual Report · QuinStreet, Inc.
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UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
 
Form 10-K 
 
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended June 30, 2024 
OR 
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission file number: 001-34628 
 
QuinStreet, Inc. 
(Exact name of registrant as specified in its charter) 
 
Delaware 
77-0512121
(State or other jurisdiction of 
incorporation or organization) 
(I.R.S. Employer 
Identification No.) 
950 Tower Lane, 12th Floor 
Foster City, California 94404 
(Address of principal executive offices, including zip code) 
(650) 587-7700
(Registrant’s telephone number, including area code) 
Securities registered pursuant to Section 12(b) of the Act: 
Title of Each Class 
Trading Symbol 
Name of Each Exchange on Which Registered 
Common Stock, par value $0.001 per share 
QNST 
The Nasdaq Stock Market LLC 
(Nasdaq Global Select Market) 
Securities registered pursuant to Section 12(g) of the Act: None 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☐    No  ☒ 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ☐    No  ☒ 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days.    Yes  ☒    No  ☐ 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation 
S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  ☒    No  ☐ 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging 
growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the 
Exchange Act. 
Large accelerated filer 
☒ 
Accelerated filer 
☐ 
Non-accelerated filer 
☐ 
Smaller reporting company 
☐ 
Emerging growth company 
☐ 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐ 
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over 
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. 
Yes  ☒    No  ☐ 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect 
the correction of an error to previously issued financial statements. ☐
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any 
of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐ 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐    No  ☒ 
As of December 31, 2023, the aggregate market value of the voting stock held by non-affiliates of the registrant, based on the closing sale price of the Company’s 
common stock as reported by the Nasdaq Global Select Market on such date, was $675,599,058. For purposes of calculating the aggregate market value of shares held by 
non-affiliates, we have assumed that all outstanding shares are held by non-affiliates, except for shares owned by each of our executive officers, directors and 5% or 
greater stockholders. In the case of 5% or greater stockholders, we have not deemed such stockholders to be affiliates unless there are facts and circumstances indicating 
that such stockholders exercise any control over our company. The determination of executive officer or affiliate status is not a conclusive determination for other purposes. 
Number of shares of common stock outstanding as of August 12, 2024: 55,976,094 
Documents Incorporated by Reference: 
Portions of the registrant’s definitive proxy statement relating to its 2024 annual stockholders’ meeting are incorporated by reference into Part III of this Annual 
Report on Form 10-K where indicated. Such proxy statement will be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year 
to which this report relates.


i 
QUINSTREET, INC. 
FOR THE FISCAL YEAR ENDED JUNE 30, 2024 
TABLE OF CONTENTS 
Page 
PART I. 
Item 1. 
Business ........................................................................................................................................................................ 
4
Item 1A. 
Risk Factors .................................................................................................................................................................. 
10
Item 1B. 
Unresolved Staff Comments ......................................................................................................................................... 
34
Item 1C. 
Cybersecurity................................................................................................................................................................ 
34
Item 2. 
Properties ...................................................................................................................................................................... 
35
Item 3. 
Legal Proceedings ........................................................................................................................................................ 
35
Item 4. 
Mine Safety Disclosures ............................................................................................................................................... 
35
PART II. 
Item 5. 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities ... 
36
Item 6. 
[Reserved] .................................................................................................................................................................... 
37
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations ....................................... 
38
Item 7A. 
Quantitative and Qualitative Disclosures About Market Risk ...................................................................................... 
51
Item 8. 
Financial Statements and Supplementary Data ............................................................................................................ 
52
Item 9. 
Changes In and Disagreements with Accountants on Accounting and Financial Disclosure ....................................... 
81
Item 9A. 
Controls and Procedures ............................................................................................................................................... 
81
Item 9B. 
Other Information ......................................................................................................................................................... 
82
Item 9C. 
Disclosures Regarding Foreign Jurisdictions that Prevent Inspection .......................................................................... 
82
PART III. 
Item 10. 
Directors, Executive Officers and Corporate Governance ........................................................................................... 
83
Item 11. 
Executive Compensation .............................................................................................................................................. 
83
Item 12. 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ..................... 
83
Item 13. 
Certain Relationships and Related Transactions, and Director Independence ............................................................. 
83
Item 14. 
Principal Accounting Fees and Services ...................................................................................................................... 
83
PART IV. 
Item 15. 
Exhibits, Financial Statement Schedules ...................................................................................................................... 
84
Item 16. 
Form 10-K Summary .................................................................................................................................................... 
87
Signatures ..................................................................................................................................................................... 
88

[This page intentionally left blank.] 

3 
PART I 
CAUTIONARY NOTE ON FORWARD-LOOKING STATEMENTS 
This report contains forward-looking statements. All statements other than statements of historical facts, including statements 
regarding our future financial condition, business strategy and plans and objectives of management for future operations, are forward-
looking statements. Terminology such as “believe,” “may,” “might,” “objective,” “estimate,” “continue,” “anticipate,” “intend,” 
“should,” “plan,” “expect,” “predict,” “potential,” or the negative of these terms or other similar expressions is intended to identify 
forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about 
future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial 
needs. These forward-looking statements are subject to a number of known and unknown risks and uncertainties that could cause our 
actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties 
include, among others, those listed in Part 1, Item 1A. “Risk Factors” of this Annual Report on Form 10-K and elsewhere in this report, 
such as but not limited to: 
•
our still developing industry and relatively new business model and products such as QuinStreet Rating Platform (“QRP”)
product for insurance agents;
•
changes in the regulatory enforcement or legislative environment;
•
our dependence on the availability and affordability of quality media from third-party publishers and strategic partners;
•
our dependence on Internet search companies to attract Internet visitors;
•
changes in the general economic conditions and market dynamics in the United States, or in the specific markets in which
we currently do business;
•
banking institution risks;
•
the impact of broad-based pandemics or public health crises;
•
our ability to accurately forecast our results of operations and appropriately plan our expenses;
•
our ability to compete in our industry;
•
our ability to manage cyber security risks and costs associated with maintaining a robust security infrastructure;
•
our ability to continually optimize our websites to allow Internet visitors to access our websites through mobile devices;
•
our ability to develop new services, enhancements and features to meet new demands from our clients;
•
our ability to implement our enhanced products across our business and achieve client adoptions of such products;
•
our ability to successfully complete acquisitions and other business development transactions including our ability to enter
into, and manage the relationship and risks associated with, strategic partnerships; and
•
the occurrence of, and our ability to successfully challenge, regulatory audits, investigations or allegations of
noncompliance with laws.
•
increased scrutiny and changing expectations from investors, customers, employees, and others regarding our
environmental, social and governance practices;
Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason to 
conform these statements to actual results or to changes in our expectations. Given these risks and uncertainties, readers are cautioned 
not to place undue reliance on such forward-looking statements, and we qualify all of our forward-looking statements by these cautionary 
statements. 

4 
Item 1. 
Business 
Our Company 
We are a leader in performance marketplaces and technologies for the financial services and home services industries. Our 
approach to proprietary performance marketing technologies allows clients to engage high-intent digital media or traffic from a wide 
range of device types (e.g., mobile, desktop, tablet), in multiple formats or types of media (e.g., search engines, large and small media 
properties or websites, email), and in a wide range of cost-per-action, or CPA, forms. These forms of contact are the primary “products” 
we sell to our clients, and include qualified clicks, leads, calls, applications and customers. We specialize in customer acquisition for 
clients in high value, information-intensive markets, or “verticals,” including financial services and home services. Our clients include 
some of the world’s largest companies and brands in those markets. The majority of our operations and revenue are in North America. 
We generate revenue by delivering measurable online marketing results to our clients. The benefits to our clients include cost-
effective and measurable customer acquisition costs, as well as management of highly targeted but also highly fragmented online media 
sources and access to our world-class proprietary technologies. We are predominantly paid on a negotiated or market-driven “per click,” 
“per lead,” or other “per action” basis that aligns with the customer acquisition cost targets of our clients. We bear the cost of paying 
Internet search companies, third-party media sources, strategic partners and other online media sources to generate qualified clicks, 
leads, calls, applications or customers for our clients. 
Our competitive advantages include our media buying power, proprietary technologies, extensive data and experience in 
performance marketing, and significant online media market share in the markets or verticals we serve. Our advantage in online media 
buying is key to our business model and comes from our ability to effectively segment and match high-intent, unbranded media or traffic 
– one of the largest sources of traffic for customer acquisition – to as many as hundreds of clients or client offerings and, in most cases,
to match those visitors to multiple clients, which also satisfies the visitor’s desire to choose among alternatives and to shop multiple
offerings. Together, the ability to match more visitors in any given flow of traffic or media to a client offering, and to do so multiple
times, adds up to a significant media buying advantage compared to individual clients or other buyers for these types of media.
Our proprietary technologies have been developed over the past 25 years to allow us to best segment and match media or traffic, 
to deliver optimized results for our clients and to operate our high volume and highly complex channel cost-efficiently.  
Our extensive data and experience in performance marketing reflect the execution, knowledge and learning from billions of dollars 
of media spend on these campaigns over time. This is a steep and expensive learning curve. These learnings address millions of 
permutations of media sources, mix and order of creative and content merchandising, and approaches to the matching and segmentation 
of Internet visitors to optimize their experience and the results for clients. Together, these learnings allow us to run thousands of 
campaigns simultaneously and cost-effectively for our clients at acceptable media costs and margins to us.  
Because of our deep expertise and capabilities in running financially successful performance marketing programs, we are able to 
effectively compete for sources and partners of high-intent, unbranded media, and our market share in our client verticals of this media 
is significant. Our media sources include owned-and-operated organic or search engine optimization (“SEO”) websites, targeted search 
engine marketing (“SEM”) or pay-per-click (“PPC”) campaigns, social media and mobile programs, internal email databases, call center 
operations, partnerships with large and small online media companies, and more. Our collective media presence results in engagement 
with a significant share of online visitors in those markets or verticals, which leads us to be included in client online media buys. 
We were incorporated in California on April 16, 1999 and reincorporated in Delaware on December 31, 2009. We have been a 
pioneer in the development and application of measurable marketing on the Internet. Clients pay us for the actual opt-in actions by 
visitors or customers that result from our marketing activities on their behalf, versus traditional impression-based advertising and 
marketing models in which an advertiser pays for a broad audience’s exposure to an advertisement. 

 
5 
Market Opportunity 
Change in marketing strategy and approach 
We believe that marketing approaches are changing as budgets shift from offline, analog advertising media to digital advertising 
media such as Internet marketing. These changing approaches require a shift to fundamentally new competencies, including: 
From qualitative, impression-driven marketing to analytic, data-driven marketing 
Growth in Internet marketing enables a more data-driven approach to advertising. The measurability of online marketing allows 
marketers to collect a significant amount of detailed data on the performance of their marketing campaigns, including the effectiveness 
of ad format and placement and user responses. This data can then be analyzed and used to improve marketing campaign performance 
and cost-effectiveness on substantially shorter cycle times than with traditional offline media. 
From account management-based client relationships to results-based client relationships 
Marketers are becoming increasingly focused on strategies that deliver specific, measurable results. For example, marketers are 
attempting to better understand how their marketing spending produces measurable objectives such as meeting their target marketing 
cost per new customer. As marketers adopt more results-based approaches, the basis of client relationships with their marketing services 
providers is shifting from being more account management-based to being more results-oriented. 
From marketing messages pushed on audiences to marketing messages pulled by self-directed audiences 
Traditional marketing messages such as television and radio advertisements are broadcast to a broad audience. The Internet 
enables more self-directed and targeted marketing. For example, when Internet visitors click on PPC search advertisements, they are 
expressing an interest in and proactively engaging with information about a product or service related to that advertisement. The growth 
of self-directed marketing, primarily through online channels, allows marketers to present more targeted and potentially more relevant 
marketing messages to potential customers who have taken the first step in the buying process, which can in turn increase the 
effectiveness of marketers’ spending. 
From marketing spending focused on large media buys to marketing spending optimized for fragmented media 
We believe that media is becoming increasingly fragmented and that marketing strategies are changing to adapt to this trend. 
There are millions of Internet websites, tens of thousands of which have significant numbers of visitors. While this fragmentation can 
create challenges for marketers, it also allows for improved audience segmentation and the delivery of highly targeted marketing 
messages, but innovative technologies and approaches are necessary to effectively manage marketing given the increasing complexity 
resulting from more media fragmentation. 
Increasing complexity of online marketing 
Online marketing is a dynamic and increasingly complex advertising medium. There are numerous online channels for marketers 
to reach potential customers, including search engines, Internet portals, vertical content websites, affiliate networks, display and 
contextual ad networks, email, video advertising, and social media. We refer to these and other marketing channels as media. Each of 
these channels may involve multiple ad formats and different pricing models, amplifying the complexity of online marketing. We believe 
that this complexity increases the demand for our vertical marketing and media services due to our capabilities and to our experience 
managing and optimizing online marketing programs across multiple channels. Also, marketers and agencies often lack our ability to 
aggregate offerings from multiple clients in the same industry vertical, an approach that allows us to cover a wide selection of visitor 
segments and provide more potential matches to visitor needs. This approach can allow us to convert more Internet visitors into qualified 
clicks, leads, calls, applications, or customers from targeted media sources, giving us an advantage when buying or monetizing that 
media. 

 
6 
Our Business Model 
We deliver measurable and cost-effective marketing results to our clients, typically in the form of qualified inquiries such as 
clicks, leads, calls, applications, or customers. Clicks, leads, calls, and applications can then convert into a customer or sale for clients 
at a rate that results in an acceptable marketing cost to them. We are typically paid by clients when we deliver qualified inquiries in the 
form of clicks, leads, calls, applications, or customers, as defined by our agreements with them. References to the delivery of customers 
means a sale or completed customer transaction (e.g., funded loans or customer appointments with clients). Because we bear the costs 
of media, our programs must result in attractive marketing costs to our clients at media costs and margins that provide sound financial 
outcomes for us. To deliver clicks, leads, calls, applications, and customers to our clients, generally we: 
• 
own or access targeted media through business arrangements (e.g., revenue sharing arrangements with online publisher 
partners, large and small) or by purchasing media (e.g., clicks from major search engines); 
• 
run advertisements or other forms of marketing messages and programs in that media that result in consumer or visitor 
responses, typically in the form of clicks (by a consumer to further qualification or matching steps, or to online client 
applications or offerings), leads (e.g., consumer contact information), calls (from a consumer or to a consumer by our owned 
and operated or contracted call centers or by that of our clients or their agents), applications (e.g., for enrollment or a 
financial product), or customers (e.g., funded personal loans); 
• 
continuously seek to display clients and client offerings to visitors or consumers that result in the maximum number of 
consumers finding solutions that can meet their needs and to which they will take action to respond, resulting in media 
buying efficiency (e.g., by segmenting media or traffic so that the most appropriate clients or client offerings can be 
displayed or “matched” to each segment based on fit, response rates or conversion rates); and 
• 
through technology and analytics, seek to optimize combination of objectives to satisfy the maximum number of shopping 
or researching visitors or consumers, deliver on client marketing objectives, effectively compete for online media, and 
generate a sound financial outcome for us. 
Media cost, or the cost to attract targeted Internet visitors, is the largest cost input to producing the measurable marketing results 
we deliver to clients. Balancing our clients’ customer acquisition cost and conversion objectives — or the rate at which the clicks, leads, 
calls, or applications that we deliver to them convert into customers — with our media costs and yield objectives, represents the primary 
challenge in our business model. We have been able to effectively balance these competing demands by focusing on our media sources 
and creative capabilities, developing proprietary technologies and optimization capabilities, and working to constantly improve 
segmentation and matching of visitors to clients through the application of our extensive data and experience in performance marketing. 
We also seek to mitigate media cost risk by working with third-party publishers and media owners predominantly on a revenue-share 
basis, which makes these costs variable and provides for risk management. Media purchased on a revenue-share basis has represented 
the majority of our media costs and of the Internet visitors we convert into qualified clicks, leads, calls, applications, or customers for 
clients, contributing significantly to our ability to maintain profitability. 
Media and Internet visitor mix 
We are a client-driven organization. We seek to be one of the largest providers of measurable marketing results on the Internet in 
the client industry verticals we serve by meeting the needs of clients for results, reliability and volume. Meeting those client needs 
requires that we maintain a diversified and flexible mix of Internet visitor sources due to the dynamic nature of online media. Our media 
mix changes with changes in Internet visitor usage patterns. We adapt to those changes on an ongoing basis, and also proactively adjust 
our mix of vertical media sources to respond to client- or vertical-specific circumstances and to achieve our financial objectives. 
Generally, our Internet visitor sources include: 
• 
websites owned and operated by us, with content and offerings that are relevant to our clients’ target customers; 
• 
visitors acquired from PPC advertisements purchased on major search engines and sent to our websites; 
• 
third-party media sources (including strategic partners) with whom we have a relationship and whose content or traffic is 
relevant to our clients’ target customers; 
• 
email lists owned by us or by third-parties; and 
• 
advertisements run through online advertising networks, directly with major websites or portals, social media networks, or 
mobile networks. 

 
7 
Our Strategy 
Our goal is to continue to be one of the largest and most successful performance marketing companies on the Internet, and 
eventually in other digitized media forms. We believe that we are in the early stages of a very large and long-term market opportunity. 
Our strategy for pursuing this opportunity includes the following key components: 
• 
focus on generating sustainable revenues by providing measurable value to our clients; 
• 
build QuinStreet and our industry sustainably by behaving ethically in all we do and by providing quality content and 
website experiences to Internet visitors; 
• 
remain vertically focused, choosing to grow through depth, expertise and coverage in our current client verticals; enter new 
client verticals selectively over time, organically and through acquisitions; 
• 
build a world class organization, with best-in-class capabilities for delivering measurable marketing results to clients and 
high yields or returns on media costs; 
• 
develop and evolve the best products, technologies and platform for managing successful performance marketing campaigns 
on the Internet; focus on technologies that enhance media yield, improve client results and achieve scale efficiencies; 
• 
build and apply unique data advantages from running some of the largest campaigns over long periods of time in our client 
verticals, including the steep learning curves of what campaigns work best to optimize each media type and each client’s 
results; 
• 
build and partner with vertical content websites that attract high intent visitors in the client and media verticals we serve; 
and 
• 
be a client-driven organization and develop a broad set of media sources and capabilities to reliably meet client needs. 
Clients 
In fiscal years 2024 and 2023, we had one client that accounted for 12% and 20% of net revenue. No other client accounted for 
10% or more of net revenue in fiscal years 2024 and 2023. Our top 20 clients accounted for 46% and 52% of net revenue in fiscal years 
2024 and 2023. Since our service was first offered in 2001, we have developed a broad client base with many multi-year relationships. 
We enter into Internet marketing contracts with our clients, most of which are cancelable with little or no prior notice. In addition, these 
contracts do not contain penalty provisions for cancellation before the end of the contract term. 
Sales and Marketing 
We have an internal sales team that consists of employees focused on signing new clients and account managers who maintain 
and seek to increase our business with existing clients. Our sales people and account managers are each focused on a particular client 
vertical so that they develop an expertise in the marketing needs of our clients in that particular vertical. 
Technology and Infrastructure 
We have developed a suite of technologies to manage, improve and measure the results of the marketing programs we offer our 
clients. We use a combination of proprietary and third-party software as well as hardware from established technology vendors. We use 
specialized software for client management, building and managing websites, acquiring and managing media, managing our third-party 
media sources, and using data and optimization tools to best match Internet visitors to our marketing clients. We have invested 
significantly in these technologies and plan to continue to do so to meet the demands of our clients and Internet visitors, to increase the 
scalability of our operations, and enhance management information systems and analytics in our operations. Our development teams 
work closely with our marketing and operating teams to develop applications and systems that can be used across our business. In fiscal 
years 2024 and 2023, we spent $30.0 million and $28.9 million on product development. 
Our data centers are at third-party co-location centers in San Francisco, California and Las Vegas, Nevada. All of the critical 
components of the system are redundant. We have implemented these backup systems and redundancies to minimize the risk associated 
with earthquakes, fire, power loss, telecommunications failure, and other events beyond our control. 

 
8 
Intellectual Property 
We rely on a combination of patent, trade secret, trademark and copyright laws in the United States and other jurisdictions together 
with confidentiality agreements and technical measures to protect the confidentiality of our proprietary rights. To protect our trade 
secrets, we control access to our proprietary systems and technology and enter into confidentiality and invention assignment agreements 
with our employees and consultants and confidentiality agreements with other third-parties. QuinStreet is a registered trademark in the 
United States and other jurisdictions. We also have registered and unregistered trademarks for the names of many of our websites, and 
we own the domain registrations for many of our website domains. 
Our Competitors 
Our primary competition falls into two categories: advertising and direct marketing services agencies, and online marketing and 
media companies. We compete for business on the basis of a number of factors including return on marketing expenditures, price, access 
to targeted media, ability to deliver large volumes or precise types of customer prospects, and reliability. 
Advertising and direct marketing services agencies 
Online and offline advertising and direct marketing services agencies control the majority of the large client marketing spending 
for which we primarily compete. So, while they are sometimes our competitors, agencies are also often our clients. We compete with 
agencies to attract marketing budget or spending from offline forms to the Internet or, once designated to be spent online, to be spent 
with us versus the agency or by the agency with others. When spending online, agencies spend with us and with portals, other websites 
and ad networks. 
Online marketing and media companies 
We compete with other Internet marketing and media companies, in many forms, for online marketing budgets. Most of these 
competitors compete with us in one client vertical. Examples include LendingTree and MediaAlpha in the financial services client 
vertical. Some of our competition also comes from agencies or clients spending directly with larger websites or portals, including 
Google, Yahoo!, Microsoft and Facebook. 
Government Regulation 
We provide services through a number of different online and offline channels. As a result, we are subject to many federal and 
state laws and regulations, including restrictions on the use of unsolicited commercial email, such as the CAN-SPAM Act and state 
email marketing laws, and restrictions on the use of marketing activities conducted by telephone, including the Telemarketing Sales 
Rule and the Telephone Consumer Protection Act (the “TCPA”). Our business is also subject to federal and state laws and regulations 
regarding unsolicited commercial email, telemarketing, user privacy, search engines, Internet tracking technologies, direct marketing, 
data security, data privacy, pricing, sweepstakes, promotions, intellectual property ownership and infringement, trade secrets, export of 
encryption technology, acceptable content and quality of goods, and taxation, among others. 
In addition, we provide services to a number of our clients that operate in highly regulated industries. In our financial services 
client vertical, our websites and marketing services are subject to various federal, state and local laws, including state licensing laws, 
federal and state laws prohibiting unfair acts and practices, and federal and state advertising laws. In addition, we are a licensed insurance 
agent in all fifty states. The costs of compliance with these regulations and new laws may increase in the future and any failure on our 
part to comply with such laws may subject us to significant liabilities. 
Human Capital Resources 
Our business success depends on our people. We are committed to the development, attraction and retention of our employees. 
We are dedicated to our core principles and values which include: leading and taking ownership of results and growth, embracing new 
ideas and approaches as opportunities to improve our performance, striving to better understand and anticipate the needs of all 
stakeholders, and holding ourselves to high standards of performance and excellence. We strive to invest in professional learning and 
personal development opportunities that would develop talent and support personal, career and leadership growth. We hold ourselves 
accountable and we are committed to pay equity and parity. Our compensation philosophy is designed with both short- and long-term 
incentives. We prioritize the health, safety and wellness of our employees and strive to create an environment where our employees are 
productive and also physically and mentally healthy, safe and well. The health of our workforce remains our top priority while we work 
to ensure a safe work environment in our offices around the world. 

 
9 
As of June 30, 2024, we had 899 employees, which consisted of 506 in operations, 291 employees in product development, 58 in 
sales and marketing and 44 in general and administration. None of our employees are represented by a labor union. 
Diversity  
We are committed to fostering, cultivating and preserving a culture of diversity and inclusion. We not only embrace diversity but 
also seek to build a culture that attracts, retains, and develops a diverse set of employees. We have demonstrated this commitment by: 
(1) adding Diversity as one of our core values, (2) producing our annual gender and race demographic report, and (3) matching employee 
contributions to approved national associations and organizations ranging from legal advocacy to domestic support. We have also 
formed a Culture Committee to create inclusive and diverse events.  
Employee Compensation  
We provide comprehensive and competitive compensation packages to attract, reward and retain talented employees. Our 
employees’ total compensation package includes market-competitive salary, bonuses or sales incentives, and equity awards, including 
restricted stock units and an employee stock purchase plan. We strive to be as transparent as possible about our compensation 
principles. We hold ourselves accountable and we are committed to pay equity and parity. Our compensation philosophy is designed 
with both short- and long-term incentives.  
Development and Learning  
We invest in the professional development and growth of all our employees and are strongly committed to our responsibility of 
providing development and growth opportunities to our employees through greater emphasis on internal mobility and fair and equitable 
talent practices.  
Available Information 
We file reports with the Securities and Exchange Commission (“SEC”), including annual reports on Form 10-K, quarterly reports 
on Form 10-Q, current reports on Form 8-K and other filings required by the SEC. We make these reports and filings available free of 
charge on our website via the investor relations page on www.quinstreet.com as soon as reasonably practicable after such material is 
electronically filed with or furnished to the SEC. We also webcast our earnings calls and certain events we host with members of the 
investment community on our investor relations page at http://investor.quinstreet.com. The content of our website is not intended to be 
incorporated by reference into this report or in any other report or document we file, and any reference to this website and others included 
in this report is intended to be an inactive textual reference only. 
The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, 
Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-
800-SEC-0330. The SEC maintains an Internet site (http://www.sec.gov) that contains reports, proxy and information statements, and 
other information regarding issuers that file electronically with the SEC. 

 
10 
Item 1A. 
Risk Factors  
Investing in our common stock involves a high degree of risk. You should carefully consider the risks described below and the 
other information in this periodic report. The risks and uncertainties described below are not the only ones we face. Additional risks 
and uncertainties that we are unaware of, or that we currently believe are not material, may also become important factors that 
adversely affect our business. If any of the following risks actually occur, our business, financial condition or results of operations could 
be adversely affected. In those cases, the trading price of our common stock could decline and you may lose all or part of your 
investment. 
Summary of Risks Associated with Our Business 
The following is a summary of the principal factors that make an investment in our common stock speculative or risky. These 
risks, and others, are described in further detail below this summary.  
• 
We operate in an industry that is still developing and have a relatively new business model that is continually evolving, which 
makes it difficult to evaluate our business and prospects. 
• 
A reduction in online marketing spend by our clients, a loss of clients or lower advertising yields may seriously harm our 
business, financial condition and results of operations. In addition, a substantial portion of our revenue is generated from a 
limited number of clients and if we lose a major client our revenue will decrease and our business and prospects may be 
harmed. 
• 
We depend on third-party media sources, including strategic partners, for a significant portion of our visitors. Any decline in 
the supply of media available through these third-party publishers’ websites (including via regulatory action specific to those 
websites or to third-party media sources generally), or increase in the price of this media, could cause our revenue to decline 
or our cost to reach visitors to increase. 
• 
We are exposed to data privacy and security risks, particularly given that we gather, transmit, store and otherwise process 
personal information and implement artificial intelligence technology in certain products. If we fail to maintain adequate 
safeguards to protect the security, confidentiality and integrity of personal information, including any failure to develop, 
implement and support our technology infrastructure and assessment processes, we may be in breach of our commitments to 
our clients and consumers. Unauthorized or accidental access to, or disclosure or use of, confidential or proprietary data 
(including personal information) in our network systems, including via ransomware attacks, may cause us to incur significant 
expenses and may negatively affect our reputation and business. 
• 
We depend upon Internet search companies to direct a significant portion of visitors to our owned and operated and our third-
party publishers’ websites. Changes in search engine algorithms have in the past harmed, and may in the future harm, the 
websites’ placements in both paid and organic search result listings, which may reduce the number of visitors to our owned 
and operated and our third-party publishers’ websites and as a result, cause our revenue to decline. 
• 
Negative changes in the economic conditions and the regulatory environment have had in the past, and may in the future 
have, a material and adverse impact on our revenue, business and growth. 
• 
Our cash and cash equivalents may be exposed to banking institution risk. 
• 
If we fail to continually enhance and adapt our products and services to keep pace with rapidly changing technologies and 
industry standards, we may not remain competitive and could lose clients or advertising inventory. 
• 
Our results of operations have fluctuated in the past and may do so in the future, which makes our results of operations 
difficult to predict and could cause our results of operations to fall short of analysts’ and investors’ expectations. 
• 
As a result of changes in our business model, increased investments, increased expenditures for certain businesses, products, 
services and technologies, we anticipate fluctuations in our adjusted EBITDA margin. 
• 
Interruption or failure of our information technology and communications systems could impair our ability to effectively 
deliver our services, which could cause us to lose clients and harm our results of operations. 
• 
Limitations restricting our ability to market to users or collect and use data derived from user activities by technologies, 
service providers or otherwise could significantly diminish the value of our services and have an adverse effect on our ability 
to generate revenue. 
• 
If we do not adequately protect our intellectual property rights, our competitive position and business may suffer. 

 
11 
• 
We are subject to risks with respect to counterparties, and failure of such counterparties to meet their obligations could cause 
us to suffer losses or negatively impact our results of operations and cash flows. 
Risks Related to Our Business and Industry 
We operate in an industry that is still developing and have a relatively new business model that is continually evolving, which 
makes it difficult to evaluate our business and prospects. 
We derive all of our revenue from the sale of online marketing and media services, which is still a developing industry that has 
undergone rapid and dramatic changes in its relatively short history and which is characterized by rapidly-changing online media and 
advertising technology, evolving industry standards, regulatory uncertainty, and changing visitor and client demands. In addition, our 
business model and product offerings continue to evolve. We believe that our implementation of our enhanced products and media 
strategies across our business in a relatively early stage. As a result, we face risks and uncertainties such as but not limited to: 
• 
our still developing industry and relatively new business model and products such as our QRP product for insurance agents; 
• 
changes in the general economic conditions and market dynamics in the United States, or in the specific markets in which we 
currently do business, including as a result of pandemics and military conflicts; 
• 
changes in the regulatory enforcement or legislative environment; 
• 
our dependence on the availability and affordability of quality media from third-party publishers and strategic partners; 
• 
our dependence on Internet search companies to attract visitors to our owned and operated and our third-party publishers’ 
websites; 
• 
our ability to accurately forecast our results of operations and appropriately plan our expenses; 
• 
our ability to compete in our industry; 
• 
our ability to manage cybersecurity risks and costs associated with maintaining a robust security infrastructure; 
• 
our ability to continually optimize our websites for mobile devices; 
• 
our ability to develop new services, enhancements and features to meet new demands from our clients;  
• 
our ability to expand the capabilities of our platform including deployment of artificial intelligence features in our products; 
• 
our ability to implement our enhanced products across our business and achieve client adoptions of such products;  
• 
our ability to successfully complete acquisitions, divestitures and other business development transactions including our 
ability to enter into, and manage the relationship and risks associated with, strategic partnerships; and  
• 
the occurrence of, and our ability to successfully challenge, regulatory audits, investigations or allegations of noncompliance 
with laws. 
If we are unable to address these risks, our business, results of operations and prospects could suffer. 
A reduction in online marketing spend by our clients, a loss of clients or lower advertising yields may seriously harm our business, 
financial condition and results of operations. In addition, a substantial portion of our revenue is generated from a limited number 
of clients and if we lose a major client our revenue will decrease and our business and prospects may be harmed. 
We rely on clients’ marketing spend on our owned and operated websites and on our network of third-party publisher and strategic 
partner websites. We have historically derived, and we expect to continue to derive, the majority of our revenue through the delivery of 
qualified inquiries such as clicks, leads, calls, applications and customers. One component of our platform that we use to generate client 
interest is our system of monetization tools, which is designed to match content with client offerings in a manner that optimizes revenue 
yield and end-user experience. Clients will reduce or stop spending their marketing funds on our owned and operated websites or our 
third-party publisher and strategic partner websites if their investments do not generate marketing results and ultimately users or if we 
do not deliver advertisements in an appropriate and effective manner. The failure of our yield-optimized monetization technology to 
effectively match advertisements or client offerings with our content in a manner that results in increased revenue for our clients could 
have an adverse impact on our ability to maintain or increase our revenue from client marketing spend. 
 

 
12 
Even if our content is effectively matched with advertisements or client offerings, our current clients may not continue to place 
marketing spend or advertisements on our websites or our third-party publisher or strategic partner websites. For example, 
macroeconomic conditions such as an economic downturn, a recession in the United States or other countries, a public health crises 
such as the COVID-19 pandemic and geopolitical conflicts such as the Russia-Ukraine military conflict and the Israel-Hamas war have 
impacted, and may continue to impact, our clients’ marketing spend in the short-term and potentially in the long-term. If any of our 
clients decide not to continue to place marketing spend or advertisements on our owned and operated websites or on our third-party 
publisher or strategic partner websites, we could experience a rapid decline in our revenue over a relatively short period of time. Any 
factors that limit the amount our clients are willing to and do spend on marketing or advertising with us, or to purchase marketing results 
from us, could have a material adverse effect on our business, financial condition, operating results and cash flows. 
Furthermore, a substantial portion of our revenue is generated from a limited number of clients, including one client that accounted 
for 12% of our net revenue for fiscal year 2024. Our clients can generally terminate their contracts with us at any time or pause marketing 
spending without contract termination, and they do not have minimum spend requirements. Clients may also fail to renew their contracts 
or reduce their level of business with us, leading to lower revenue. 
In addition, reductions in business by one or more significant clients has in the past triggered, and may in the future trigger, price 
reductions for other clients whose prices for certain products are determined in whole or in part by client bidding or competition which 
may reduce our ability to monetize media, further decreasing revenue. Any such future price or volume reductions, or drop in media 
monetization, could result in lower revenue or margin which could have a material adverse effect on our business, financial condition, 
operating results and cash flows. We expect that a limited number of clients will continue to account for a significant percentage of our 
revenue, and the loss of any one of these clients, or a material reduction in their marketing spending with us, could decrease our revenue 
and harm our business. 
We depend on third-party media sources, including strategic partners, for a significant portion of our visitors. Any decline in the 
supply of media available through these third-party publishers’ websites (including via regulatory action specific to those websites 
or to third-party media sources generally), or increase in the price of this media, could cause our revenue to decline or our cost to 
reach visitors to increase. 
A significant portion of our revenue is attributable to visitor traffic originating from third-party publishers (including strategic 
partners). In many instances, third-party publishers can change the media inventory they make available to us whether due to regulatory 
action affecting specific publishers or to third-party media generally at any time in ways that could impact our results of operations. In 
addition, third-party publishers may place significant restrictions on our offerings. These restrictions may prohibit advertisements from 
specific clients or specific industries, or restrict the use of certain creative content or formats. If a third-party publisher decides not to 
make its media channel or inventory available to us, decides to demand a higher revenue share or places significant restrictions on the 
use of such inventory, we may not be able to find media inventory from other websites that satisfies our requirements in a timely and 
cost-effective manner. Consolidation of Internet advertising networks and third-party publishers could eventually lead to a concentration 
of desirable inventory on websites or networks owned by a small number of individuals or entities, which could limit the supply or 
impact the pricing of inventory available to us. In the past, we have experienced declines in our financial services client vertical primarily 
due to volume declines caused by losses of available media from third-party publishers acquired by competitors, changes in search 
engine algorithms which reduced or eliminated traffic from some third-party publishers and increased competition for quality media. 
We cannot assure you that we will be able to acquire media inventory that meets our clients’ performance, price and quality requirements, 
in which case our revenue could decline or our operating costs could increase. For more information on our risks related to third-party 
publishers and search engines, please see the risk factor below titled “We depend upon Internet search companies to direct a significant 
portion of visitors to our owned and operated and our third-party publishers’ websites. Changes in search engine algorithms have in 
the past harmed, and may in the future harm, the websites’ placements in both paid and organic search result listings, which may reduce 
the number of visitors to our owned and operated and our third-party publishers’ websites and as a result, cause our revenue to decline.” 

 
13 
We are exposed to data privacy and security risks, particularly given that we gather, transmit, store and otherwise process personal 
information and implement artificial intelligence technology in certain products. If we fail to maintain adequate safeguards to 
protect the security, confidentiality and integrity of personal information, including any failure to develop, implement and support 
our technology infrastructure and assessment processes, we may be in breach of our commitments to our clients and consumers. 
Unauthorized or accidental access to, or disclosure or use of, confidential or proprietary data (including personal information) in 
our network systems, including via ransomware attacks, may cause us to incur significant expenses and may negatively affect our 
reputation and business. 
Nearly all of our products and services are web-based, and online performance marketing is data-driven. As a result, the amount 
of data stored on our servers is substantial. We gather, transmit, store and otherwise process confidential and proprietary information 
about our users and marketing and media partners, including personal information. This information may include social security 
numbers, credit scores, credit card information, and financial and health information, some of which is held, managed or otherwise 
processed by our third-party vendors. As a result, we are subject to certain contractual terms, including third-party security reviews, as 
well as federal, state and foreign laws and regulations designed to protect personal information. Complying with these contractual terms 
and various laws and regulations is expensive and could cause us to incur substantial additional costs or require us to change our business 
practices in a manner adverse to our business. In addition, cybersecurity incidents, cyber-attacks and other breaches have been occurring 
globally at a more frequent and severe level, are evolving in nature and will likely continue to increase in frequency and severity in the 
future. Additionally, some actors are using artificial intelligence technology to launch more automated, targeted and coordinated attacks. 
Our existing security measures may not be successful in preventing security breaches, cyber-attacks or other similar incidents. As we 
grow our business, we expect to continue to invest in technology services, hardware and software, such as our QRP product. Creating 
the appropriate security support for our technology platforms is expensive and complex, and our execution could result in inefficiencies 
or operational failures and increased vulnerability to security breaches, cyber-attacks and other similar incidents. We may also make 
commitments to our clients regarding our security practices in connection with clients’ due diligence. If we do not adequately implement 
and enforce these security policies to the satisfaction of our clients, we could be in violation of our commitments to our clients and this 
could result in a loss of client confidence, damage to our reputation and loss of business. Despite our implementation of security 
measures and controls, our information technology and infrastructure are susceptible to circumvention by an internal party or third-
party, such as electronic or physical computer break-ins, security breaches, attacks, malware, ransomware, viruses, social engineering 
(including phishing attacks), denial of service or information, fraud, employee error and other disruptions or similar incidents, including 
those perpetrated by criminals or nation state actors, that could result in, among other things, third parties gaining unauthorized access 
to our systems and data (including confidential, proprietary and personal information). Moreover, retaliatory acts by Russia in response 
to economic sanctions or other measures taken by the international community against Russia arising from the Russia-Ukraine military 
conflict could include an increased number or severity of cyber-attacks from Russia or its allies. We may be unable to anticipate all our 
vulnerabilities and implement adequate preventative measures and, in some cases, we may not be able to immediately detect a security 
breach, cyber-attack or other similar incident. In the past, we have experienced security incidents involving access to our databases. 
Any future security incidents could result in the compromise of such data and subject us to liability or remediation expense or result in 
cancellation of client contracts. Any actual or alleged security breach, cyber-attack or other similar incident may result in a 
misappropriation of our confidential or proprietary information (including personal information) or that of our users, clients and third-
party publishers, which could result in legal and financial liability, remediation expense, cancellation of client contracts, regulatory 
intervention, and harm to our reputation. Any compromise of our security could limit the adoption of our products and services and 
have an adverse effect on our business. 
We also face risks associated with security breaches, cyber-attacks and other similar incidents affecting third parties conducting 
business online. Consumers generally are concerned with data privacy and security on the Internet, and any publicized data privacy or 
security problems could negatively affect consumers’ willingness to provide private information on the Internet generally, including 
through our services. Some of our business is conducted through third parties, which may gather, transmit, store and otherwise process 
information (including confidential, proprietary and personal information) about our users and marketing and media partners, through 
our infrastructure or through other systems. While we perform data privacy and security assessments on such third parties, it is important 
to note that if any such third party fails to adopt or adhere to adequate security procedures, or if despite such procedures its networks or 
systems are breached, information relating to our users and marketing and media partners may be lost or improperly accessed, used or 
disclosed. A security breach, cyber-attack or other similar incident experienced by any such third party could be perceived by consumers 
as a security breach of our systems and in any event could result in negative publicity, damage our reputation, expose us to risk of loss 
or litigation and possible liability and subject us to regulatory penalties and sanctions. In addition, such third-parties may not comply 
with applicable disclosure or contractual requirements, which could expose us to liability.  

 
14 
Security concerns relating to our technological infrastructure, data privacy concerns relating to our data collection and processing 
practices and any perceived or public disclosure of any actual unauthorized or accidental access to or disclosure or use of personal 
information, whether through breach of our network or that of third parties with which we engage, by an unauthorized party or due to 
employee theft, misuse, or error, could harm our reputation, impair our ability to attract website visitors and to attract and retain our 
clients, result in a loss of confidence in the security of our products and services, or subject us to claims or litigation arising from 
damages suffered by consumers, and thereby harm our business and results of operations. In recent years, several major companies have 
experienced high-profile security breaches, cyber-attacks and other similar incidents that exposed their customers’ personal information. 
In addition, we could incur significant costs for which our insurance policies may not adequately cover us and may be required to expend 
significant resources in protecting against cyber-attacks, security breaches and other similar incidents and to comply with the multitude 
of state, federal and foreign laws and regulations regarding data privacy, security and data breach notification obligations. We may need 
to increase our security-related expenditures to maintain or increase our systems’ security or to address problems caused and liabilities 
incurred by security breaches, cyber-attacks and other similar incidents. 
We depend upon Internet search companies to direct a significant portion of visitors to our owned and operated and our third-
party publishers’ websites. Changes in search engine algorithms have in the past harmed, and may in the future harm, the websites’ 
placements in both paid and organic search result listings, which may reduce the number of visitors to our owned and operated and 
our third-party publishers’ websites and as a result, cause our revenue to decline. 
Our success depends on our ability to attract online visitors to our owned and operated and our third-party publishers’ websites 
and convert them into customers for our clients in a cost-effective manner. We depend on Internet search companies to direct a 
substantial share of visitors to our owned and operated and our third-party publishers’ websites. Search companies offer two types of 
search results: organic and paid listings. Organic listings are displayed based solely on formulas designed by the search companies. Paid 
listings are displayed based on a combination of the advertiser’s bid price for particular keywords and the search engines’ assessment 
of the website’s relevance and quality. If one or more of the search engines or other online sources on which we rely for purchased 
listings modifies or terminates its relationship with us, our expenses could rise, we could lose consumers, and traffic to our websites 
could decrease. Changes in how search engines elect to operate, including with respect to the breadth of keyword matching, could also 
have an adverse impact on our campaigns. Any of the foregoing could have a material adverse effect on our business, financial condition 
and results of operations. 
Our ability to maintain or grow the number of visitors to our owned and operated and our third-party publishers’ websites from 
search companies is not entirely within our control. Search companies frequently revise their algorithms and changes in their algorithms 
have in the past caused, and could in the future cause, our owned and operated and our third-party publishers’ websites to receive less 
favorable placements. We have experienced fluctuations in organic rankings for a number of our owned and operated and our third-
party publishers’ websites and some of our paid listing campaigns have also been harmed by search engine algorithmic changes. Search 
companies could determine that our or our third-party publishers’ websites’ content is either not relevant or is of poor quality. 
Additionally, search engines may incorporate artificial intelligence into their platforms in ways that we cannot predict. Such changes 
have adversely affected, and may continue to adversely affect, the placement of our search result page ranking, which could reduce 
traffic to our websites. 
In addition, we may fail to optimally manage our paid listings, or our proprietary bid management technologies may fail. To 
attract and retain visitors, we use search engine optimization (“SEO”) which involves developing content to optimize ranking in search 
engine results. Our ability to successfully manage SEO efforts across our owned and operated websites and our third-party publishers’ 
websites depends on our timely and effective modification of SEO practices implemented in response to periodic changes in search 
engine algorithms and methodologies and changes in search query trends. If we fail to successfully manage our SEO strategy, our owned 
and operated and our third-party publishers’ websites may receive less favorable placement in organic or paid listings, which would 
reduce the number of visitors to our sites, decrease conversion rates and repeat business and have a detrimental effect on our ability to 
generate revenue. If visits to our owned and operated and our third-party publishers’ websites decrease, we may need to use more costly 
sources to replace lost visitors, and such increased expense could adversely affect our business and profitability. Even if we succeed in 
driving traffic to our owned and operated websites, our third-party publishers’ websites and our clients’ websites, we may not be able 
to effectively monetize this traffic or otherwise retain users. Our failure to do so could result in lower advertising revenue from our 
owned and operated websites as well as third-party publishers’ websites, which would have an adverse effect on our business, financial 
condition and results of operations. 
In addition, changes in the usage and functioning of search engines or decreases in consumer use of search engines, for example, 
as a result of the continued development of artificial intelligence technology, could negatively impact our owned and operated and our 
third-party publishers’ websites. 

 
15 
Negative changes in the economic conditions and the regulatory environment have had in the past, and may in the future have, 
a material and adverse impact on our revenue, business and growth. 
Adverse macroeconomic conditions could cause decreases or delays in spending by our clients in response to consumer demand 
and could harm our ability to generate revenue and our results of operations. Changes in the macroeconomic or market conditions and 
changes in the regulatory environment have in the past affected, and may continue to negatively affect, our clients’ businesses, marketing 
practices and budgets and, therefore, impact our business, financial condition, operating results and cash flows.  
Worldwide economic conditions remain uncertain due to various global disruptions, including geopolitical events, such as war, 
the threat of war (including collateral damage from cyberwarfare and targeted security attacks), terrorist activity, natural disasters, 
climate change and extreme-weather related events, power shortages or outages, major public health issues, including pandemics, and 
significant local, national, or global events capturing the attention of a large part of the population, which could prevent or hinder our, 
our third-party publishers’ or our clients’ ability to do business, increase our costs, and negatively affect our stock price. Adverse 
consequences resulting from increasing economic or political conflicts between the United States and China, Russia’s invasion of 
Ukraine and the subsequent economic sanctions imposed by the U.S., NATO and other countries, the Israel-Hamas war and the possible 
expansion of such conflict in the surrounding areas, and various other market issues may have broader implications on economies 
outside of their respective regions, including increased instability in the worldwide financial markets and economy, increases in inflation, 
recessionary economic cycles, and enhanced volatility in foreign currency exchange rates. These uncertainties have in the past and may 
in the future cause our clients or potential clients to delay or reduce spending, which could negatively impact our revenue and operating 
results and make it difficult for us to accurately plan future business activities. 
We, our third-party publishers’, and our clients’ businesses operate in highly regulated industries, subject to many laws and 
regulatory requirements, including federal, state, and local laws and regulations regarding unsolicited commercial email, telemarketing, 
search engines, Internet tracking technologies, comparison shopping platforms, direct marketing, data privacy and security, advertising 
and consumer protection, pricing, sweepstakes, promotions, intellectual property ownership and infringement, trade secrets, use of 
artificial intelligence, export of encryption technology, acceptable content and quality of goods, and taxation, among others. Each of 
our financial services and other client verticals is also subject to various laws and regulations, and our marketing activities on behalf of 
our clients are regulated. Many of these laws and regulations are frequently changing and can be subject to vagaries of interpretation 
and emphasis, and the extent and evolution of future regulation is uncertain. Keeping our business in compliance with existing laws and 
regulations or bringing our business into compliance with new laws and regulations, therefore, may be costly, affect our revenue and 
harm our financial results. 
For example, regulation in data privacy and security is rapidly evolving in the U.S. and internationally, including laws, rules and 
regulations applying to the solicitation, collection, retention, deletion, sharing, use and other processing of personal information. At the 
U.S. federal level, we are subject to the laws and regulations promulgated under the authority of the Federal Trade Commission, which 
regulates unfair or deceptive acts or practices (including with respect to data privacy and security). At the state level, we are subject to 
the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”). 
The CCPA requires covered businesses to, among other things, provide disclosures to California residents about their data collection, 
use, sharing and processing practices and, with limited business exceptions, the CCPA affords such individuals various rights with 
respect to their personal information, including to request deletion of personal information collected about them and to opt-out of certain 
personal information selling and sharing practices. A number of other states such as Oregon, Texas, Virginia, Colorado, Connecticut, 
and Utah have also enacted comprehensive privacy laws that impose certain obligations on covered businesses, including providing 
specific disclosures in privacy notices and affording residents with certain rights concerning their personal data. As applicable, such 
rights may include the right to access, correct, or delete certain personal data, and to opt-out of certain data processing activities, such 
as targeted advertising, profiling, and automated decision-making. The exercise of these rights may impact our business and ability to 
provide our products and services. Certain states also impose strict requirements for processing certain personal data, including sensitive 
information, such as conducting data privacy impact assessments, and allow for statutory fines for noncompliance. In addition, laws in 
all 50 U.S. states require businesses to provide notice under certain circumstances to consumers whose personal information has been 
disclosed as a result of a data breach.  

 
16 
Further, foreign laws and regulations such as the European Union General Data Protection Regulation (the “EU GDPR”), and the 
version thereof implemented into the laws of the United Kingdom (the “UK GDPR”), may apply to our business and marketing activities 
that are offered to European Union and United Kingdom users. The EU GDPR and UK GDPR include a range of compliance obligations 
and penalties for non-compliance are significant. Although the substantive requirements of the UK GDPR are largely aligned with those 
of the EU GDPR, exposing us to burdens and risks comparable to the EU GDPR, that may change over time. Preparing for and 
complying with existing and new data privacy and security laws and regulations requires significant time and resources to ensure we 
store, use, share and otherwise process personal information in accordance with applicable laws and regulations. We also are, and in the 
future may become, subject to various other obligations relating to data privacy and security, including industry standards, external and 
internal policies, contracts and other obligations. For example, numerous jurisdictions are considering laws and regulations that would 
impose additional data privacy and other compliance requirements on the use of Artificial Intelligence (“AI”) and could require us to 
adjust or limit our product offerings in such jurisdictions. Violations or alleged violations of laws and regulations, or any such 
obligations, by us, our third-party publishers, our clients or our third-party service providers on which we rely to process personal 
information on our behalf, could result in enforcement actions, litigation, damages, fines, criminal prosecution, unfavorable publicity, 
and restrictions on our ability to operate, any of which could have a material adverse effect on our business, financial condition, and 
results of operations. In addition, new laws or regulations (including amendments thereof or changes in enforcement of existing laws or 
regulations applicable to us or our clients) could affect the activities or strategies of us, our clients or our third-party service providers 
and, therefore, lead to reductions in their level of business with us or otherwise impact our business or our business model. 
Additionally, in connection with our owned and our third-party publishers’ telemarketing campaigns to generate traffic for our 
clients, we are subject to various state and federal laws regulating telemarketing communications (including SMS or text messaging), 
including the federal TCPA, which requires prior express written consent for certain types of telemarketing calls and adherence to “do-
not-call” registry requirements which, in part, mandate that callers maintain and regularly update lists of consumers who have chosen 
not to be called and restrict calls to consumers who are on the national do-not-call list. As currently construed, the TCPA does not 
distinguish between voice and data, and, as such, text and SMS/MMS messages are also “calls” for the purpose of TCPA obligations 
and restrictions. For violations of the TCPA, the law provides for a private right of action under which a plaintiff may recover monetary 
damages of $500 for each call or text made in violation of the prohibitions on certain calls made using an artificial or pre-recorded voice 
or an automatic telephone dialing system and certain calls made to numbers properly registered on the federal “do-not-call” list. The 
TCPA and other similar state laws are subject to interpretations that may change. We regularly evaluate how this may apply to our 
business. Our efforts to comply with the TCPA have not had a material impact on traffic conversion rates. However, depending on 
future traffic and product mix, it could potentially have a material effect on our revenue and profitability, including increasing our and 
our clients’ exposure to enforcement actions, litigation and statutory damages. The TCPA regulations have resulted in an increase in 
individual and class action litigation against marketing companies for alleged TCPA violations. TCPA violations can result in significant 
financial penalties, including penalties or criminal fines imposed by the Federal Communications Commission (the “FCC”) or fines of 
up to $1,500 per violation imposed through private litigation or by state authorities. Additionally, we generate inquiries from users that 
provide a phone number, and a significant amount of revenue comes from calls made by our internal call centers as well as, in some 
cases, by third-party publishers’ call centers. We also purchase a portion of inquiry data from third-party publishers and cannot guarantee 
that these third-parties will comply with applicable laws and regulations. Any failure by us or the third-party publishers on which we 
rely for telemarketing, email marketing, and other performance marketing activities to adhere to or successfully implement appropriate 
processes and procedures in response to existing laws and regulations and changing regulatory requirements could result in legal and 
monetary liability, significant fines and penalties, or damage to our reputation in the marketplace, any of which could have a material 
adverse effect on our business, financial condition, and results of operations. Furthermore, our clients may make business decisions 
based on their own experiences with the TCPA regardless of our products and the changes we implemented to comply with the new 
regulations. These decisions may negatively affect our revenue or profitability. 

 
17 
Changes in regulations, or the regulatory environment, applicable to us or our media sources, third party publishers or clients 
could also have a material adverse effect on our business. For example, in December 2023, the FCC adopted new rules to further restrict 
the transmission of text messages. One of these rules has been appealed and is being subjected to judicial review, but generally these 
new rules are scheduled to take effect over the course of 2024 and early 2025 to further restrict the transmission of text messages. The 
rules, among other things, amend TCPA consent requirements to prohibit the practice of allowing a single consumer consent to be 
grounds for multiple entities to deliver automated marketing calls and text messages, thereby requiring consent for such calls and text 
messages to be secured and provided on a “one-to-one” basis and requiring the consent to be “logically and topically associated” with 
the interaction that prompted the consent. Further, the new rules allow the FCC to “red flag” certain numbers, requiring mobile carriers 
to block texts from those numbers. The rules also codify that the national Do-Not-Call list protections apply to text messaging, making 
it illegal for marketing texts to be sent to numbers on the national Do-Not-Call registry absent an applicable exception. The FCC order 
adopting the new rules also encourages providers to make email-to-text messages an opt-in service for end users. Except for the “one-
to-one” and “logically and topically associated” consent rule and the “red flag” blocking requirements, the new rules took effect on 
March 26, 2024. The “one-to-one” and “logically and topically associated” consent rule, which has been appealed, is scheduled to take 
effect on January 27, 2025, absent judicial intervention. The “red flag” blocking requirements requiring mobile wireless providers to 
block texts from phone numbers on a “reasonable” do-not-originate list is effective on September 3, 2024 and a similar rule which 
requires mobile wireless providers to block texts from numbers identified by the FCC through its Enforcement Bureau is effective on 
July 24, 2024. 
As another example, in February 2024, the FCC adopted new rules governing the ability of call and text message recipients to 
revoke consent previously given and thereby “opt-out” of receiving future calls and text messages from a sender. These new rules 
specify when a call or text message recipient’s consent must be considered revoked and create certain presumptions about other forms 
of consent revocation that a sender of a call or text message can rebut pursuant to a totality of circumstances test administered by the 
FCC or a court. They also require valid consent revocations to be honored within a reasonable period not to exceed ten business days 
from receipt of such request. Additionally, when a recipient has consented to several categories of text messages from a sender and opt-
out of a text message from that sender, the new rules permit a sender to seek to clarify the scope of the opt-out request through a one-
time opt-out confirmation text message. This rule permitting a sender to seek such clarification through a one-time opt-out confirmation 
text message took effect on April 4, 2024. The effective date for the remaining consent revocation rules has not yet been set. 
The FCC rules could have a material adverse impact on our media sources and our clients, especially smaller businesses, as they 
may not be able to continue to participate in, or may substantially reduce their participation in, the online advertising channel due to 
increased costs, technological compliance challenges and additional legal risks, including potential liabilities or claims relating to 
compliance. Decreased participation in online advertising by our media sources or clients as a result of the rules could have a material 
adverse impact on our business, results of operation and financial condition, as it may reduce the availability to us of qualified inquiries. 
Moreover, our business could be materially and adversely affected directly by the FCC’s rules, as we also generate a substantial portion 
of our revenue from our own operation of websites to generate qualified inquiries. While some of the rules become effective in 2025, 
recommendations for best practices from associations such as the Cellular Telecommunications Industry Association (“CTIA”) may 
encourage mobile wireless carriers to require senders of SMS or text messages to comply with the amended rules ahead of the  applicable 
effective dates. In addition, wireline and mobile wireless carriers or their service providers could elect to impose additional requirements, 
including with respect to prerecorded calls and the use of short codes and ten-digit long codes to transmit or receive text messages, 
which could have the effect of hindering our ability to contact consumers, which could have a material adverse effect on our business. 
The scope and application of these rules and related industry practices may be subject to changes and uncertainties. The operation of or 
compliance with the rules and related industry practices may decrease our revenues or increase our costs. In addition, any failure by us 
or our media sources or clients to comply with such laws and practices may subject us to significant liabilities. 

 
18 
An increased focus by regulatory agencies on the enforcement of certain regulations regarding comparison-shopping could have 
a material adverse effect on our business. For example, on February 29, 2024, the Consumer Financial Protection Bureau (“CFPB”) 
published Consumer Financial Protection Circular 2024-01, Preferencing and steering practices by digital intermediaries for consumer 
financial products or services (the “Circular”). The Circular advised that operators of comparison-shopping websites may violate the 
prohibition against “abusive” conduct in the Consumer Financial Protection Act (“CFPA”) by steering consumers to certain products or 
services based on how the site operators are compensated. The Circular also discusses how operators of digital comparison-shopping 
tools can violate the prohibition on abusive practices by virtue of receiving compensation from financial service providers in exchange 
for preferential treatment on comparison-shopping sites. The Circular was intended to provide guidance to other law enforcement 
agencies with authority to enforce the CFPA’s “abusiveness” provisions, most notably state attorneys general. Violations of the 
abusiveness provisions are subject to civil money penalties and possible conduct prohibitions. In connection with our owned and our 
third-party publishers’ email campaigns to generate traffic for our clients, we are also subject to various state and federal laws regulating 
commercial email communications, including the federal CAN-SPAM Act. For example, in 2012, several of our clients were named 
defendants in a California Anti-Spam lawsuit relating to commercial emails which allegedly originated from us and our third-party 
publishers. While the matter was ultimately resolved in our clients’ favor, we were nonetheless obligated to indemnify certain of our 
clients for the fees incurred in the defense of such matter. Further, foreign laws and regulations, such as the Canadian Anti-Spam Law, 
may also apply to our business activities to the extent we are doing business with or marketing to consumers in foreign jurisdictions. If 
we or any of our third-party publishers fail to comply with any provisions of these laws or regulations, we could be subject to regulatory 
investigation, enforcement actions and litigation, as well as indemnification obligations with respect to our clients. Any negative 
outcomes from such regulatory actions or litigation, including monetary penalties or damages, could have a material adverse effect on 
our financial condition, results of operation and reputation.  
From time to time, we are subject to audits, inquiries, investigations, claims of non-compliance and lawsuits by federal and state 
governmental agencies, regulatory agencies, attorneys general and other governmental or regulatory bodies, any of whom may allege 
violations of legal and regulatory requirements. For our dispositioned assets or businesses, we retain certain liabilities or obligations in 
connection with our pre-closing actions or omissions, contractual or otherwise. For example, in June 2012, we entered into an Assurance 
of Voluntary Compliance agreement following a civil investigation into certain of our marketing practices related to our education client 
vertical that was conducted by the attorneys general of a number of states; and, in the first quarter of fiscal year 2021, we dispositioned 
our education client vertical. Because our subsidiary CloudControlMedia, LLC (“CCM”) provides performance marketing agency and 
technology services to clients in financial services, education and other markets, we may still be subject to investigations, audits, 
inquiries, claims or litigation related to education. If any audits, inquiries, investigations, claims of non-compliance and lawsuits by 
federal and state governmental agencies, regulatory agencies, attorneys general and other governmental or regulatory bodies are 
unfavorable to us, we may be required to pay monetary fines or penalties or have restrictions placed on our business, which could 
materially adversely affect our business, financial condition, results of operations and cash flows. 
Our cash and cash equivalents may be exposed to banking institution risk. 
While we seek to minimize our exposure to third-party losses of our cash and cash equivalents, we hold our balances in a number 
of large financial institutions. Notwithstanding, those institutions are subject to risks, which may include failure or other circumstances 
that limit our access to deposits or other banking services. For example, on March 10, 2023, Silicon Valley Bank (“SVB”) was unable 
to continue their operations and the Federal Deposit Insurance Corporation (“FDIC”) was appointed as receiver for SVB. However, if 
further failures in financial institutions occur where we hold deposits, we could experience additional risk. Any such loss or limitation 
on our cash and cash equivalents would adversely affect our business. 
In addition, in such circumstances we might not be able to receive timely payment from clients. We and they may maintain cash 
balances that are not insured or are in excess of the FDIC’s insurance limit. Any delay in ours or our clients’ ability to access funds 
could have a material adverse effect on our operations. If any parties with which we conduct business are unable to access funds pursuant 
to such instruments or lending arrangements with such a financial institution, such parties’ ability to continue to fund their business and 
perform their obligations to us could be adversely affected, which, in turn, could have a material adverse effect on our business, financial 
condition and results of operations.  

 
19 
If we fail to continually enhance and adapt our products and services to keep pace with rapidly changing technologies and 
industry standards, we may not remain competitive and could lose clients or advertising inventory. 
The online media and marketing industry is characterized by rapidly changing standards, changing technologies, frequent new or 
enhanced product and service introductions and changing user and client demands. The introduction of new technologies and services 
embodying new technologies, including artificial intelligence and machine learning, and the emergence of new industry standards and 
practices could render our existing technologies and services obsolete and unmarketable or require unanticipated investments in 
technology. We continually make enhancements and other modifications to our proprietary technologies as well as our product and 
service offerings. This includes expansion into new categories (e.g., health insurance). Our product changes may contain design or 
performance defects that are not readily apparent. Expanded category offerings may experience issues as we launch new products and 
services. If our proprietary technologies or our new or enhanced products and services fail to achieve their intended purpose or are less 
effective than the technologies or products and services used by our competitors, our business could be harmed. 
In particular, we have incorporated and may continue to incorporate artificial intelligence and machine learning, (“AIML”), 
solutions into our platform, offerings, services, and features, including those based on large language models, and these applications 
may become more important to our operations or to our future growth over time. We expect to utilize AIML solutions to help drive 
future growth in our business, but there can be no assurance that we will realize the desired or anticipated benefits from AIML or 
properly implement or market our AIML solutions. Our competitors and other third parties may incorporate AIML into their products 
more quickly or more successfully than us, which could impair our ability to compete effectively and adversely affect our results of 
operations. Additionally, our offerings based on AIML may expose us to additional lawsuits and regulatory investigations and subject 
us to legal liability as well as brand and reputational harm. For example, if the content, analyses, or recommendations that AIML 
applications assist in producing are or are alleged to be deficient, inaccurate, or biased, or infringe on third-party intellectual property 
rights, our business, financial condition, and results of operations may be adversely affected. Regulatory uncertainty, including the lack 
of comprehensive federal legislation, a patchwork of existing and proposed frameworks, and emerging regulatory initiatives, may expose 
us to compliance challenges and uncertainties. Our failure to adapt to these changes could result in legal and reputational consequences 
including being required to adjust or limit our use of AI in certain jurisdictions to comply with new and evolving AI laws and regulations. 
Additionally, the use of AIML applications has resulted in, and may in the future result in, cybersecurity incidents that implicate the 
personal data of end users of such applications. Any such cybersecurity incidents related to our use of AIML applications could adversely 
affect our reputation and results of operations. AIML also presents emerging ethical issues and if our use of AI becomes controversial, 
we may experience brand or reputational harm. 
We are investing in AIML. Our investments include partnering with companies to bring AIML to our platform. Our competitors 
are pursuing similar opportunities. These competitors may, as a result of greater resources, branding, or otherwise, adopt and implement 
AIML faster or more successfully than we do, which could impair our ability to compete effectively and adversely affect our business, 
financial condition and results of operations. It is also possible that our investments in AIML do not result in the benefits we anticipate, 
or enable us to maintain our competitive advantage. For example, we may not accurately anticipate market demand or offer AIML that 
improves end user experience. 
Our future success will also depend in part on our ability to successfully adapt to rapidly changing online media formats and other 
technologies. If we fail to adapt successfully, we could lose clients or advertising inventory and our business, financial condition, and 
results of operations could be harmed. 
Our results of operations have fluctuated in the past and may do so in the future, which makes our results of operations difficult 
to predict and could cause our results of operations to fall short of analysts’ and investors’ expectations. 
Historically, quarterly and annual results of operations have fluctuated due to changes in our business, our industry and the general 
economic and regulatory climate. We expect our future results of operations to vary significantly from quarter to quarter due to a variety 
of factors, many of which are beyond our control. For example, pandemics such as the COVID-19 pandemic and geopolitical conflicts 
such as the Russian-Ukraine military conflict and the Israel-Hamas war, have previously, and may over the longer term, make our results 
of operations difficult to predict, especially for our credit-driven businesses. Furthermore, changes in monetary or fiscal policy as the 
result of pandemics, military conflicts or otherwise may have consequences to our businesses, including our credit-driven businesses, 
which are unprecedented or otherwise difficult to predict. Our fluctuating results of operations could cause our performance and outlook 
to be below the expectations of securities analysts and investors, causing the price of our common stock to decline. Our business changes 
and evolves over time, and, as a result, our historical results of operations may not be useful to you in predicting our future results of 
operations. Factors that may increase the volatility of our results of operations include, but are not limited to, the following: 
• 
changes in client volume; 
• 
loss of or reduced demand by existing clients and agencies; 

 
20 
• 
the availability and price of quality media; 
• 
consolidation of media sources; 
• 
seasonality; 
• 
development and implementation of our media strategies and client initiatives; 
• 
changes in our revenue mix and shifts in margins related to changes in our media, client, or corporate development strategies; 
• 
changes in interest rates or increasing inflation; 
• 
an economic recession in the United States or other countries; 
• 
changes in search engine algorithms that affect our owned and operated and our third-party publishers’ websites’ ability to 
attract and retain visitors; and 
• 
regulatory and legislative changes, including economic sanctions imposed on governments or other third parties in regions in 
which we, our third-party publishers or our clients operate, or their interpretation or emphasis, in our and our clients’ 
industries. 
As a result of changes in our business model, increased investments, increased expenditures for certain businesses, products, 
services and technologies, we anticipate fluctuations in our adjusted EBITDA margin. 
We have invested and expect to continue to invest in new businesses, products, markets, services and technologies, including 
more expensive forms of media. For example, we may expend significant resources in developing new products and technologies and 
made strategic outlays in, among other things, partnerships, which in the short term may have the effect of reducing our adjusted 
EBITDA margin. If we are unsuccessful in our monetization efforts with respect to new products and investments, we may fail to engage 
and retain users and clients. We may have insufficient revenue to fully offset liabilities and expenses in connection with these new 
products and investments and may experience inadequate or unpredictable return of capital on our investments. As a result of new 
products and investments, we may expect fluctuations in our adjusted EBITDA margin. 
To maintain target levels of profitability, from time to time, we may restructure our operations or make other adjustments to our 
workforce. For example, in November 2016, we announced a corporate restructuring resulting in the reduction of approximately 25% 
of personnel costs.  
Our visitor traffic and our clients’ spend can be impacted by interest rate volatility. 
Visitor traffic to our online platforms in our personal loan, home services and banking client verticals may change as interest rates 
change. A decrease in interest rates may lead to more consumers looking to lower their borrowing costs. These consumers may visit our 
websites, websites within or outside our publisher network, or our clients’ websites. To the extent consumers visit websites outside of 
our network, our personal loan, home services and banking client verticals may be adversely impacted. A decrease in interest rates may 
also reduce consumer demand for banking products. Interest rate increases may decrease demand for personal loan and related products 
but may not increase demand for banking products. Federal Reserve Board actions, regulations restricting the amount of interest and 
fees that may be charged to consumers, increased borrower default levels, tightening or uncertainty with respect to underwriting 
standards, and general market conditions affecting access to credit could also cause significant fluctuations in consumer behavior, as 
well as volatility in client spending and demand for media, each of which could have a material and adverse effect on our business.  
If we fail to compete effectively against other online marketing and media companies and other competitors, we could lose clients 
and our revenue may decline. 
The market for online marketing is intensely competitive, and we expect this competition to continue to increase in the future both 
from existing competitors and, given the relatively low barriers to entry into the market, from new competitors. We compete both for 
clients and for high-quality media. We compete for clients on the basis of a number of factors, including return on investment of clients’ 
marketing spending, price and client service. 
We compete with Internet and traditional media companies for high quality media and for a share of clients’ overall marketing 
budgets, including: 
• 
online marketing or media services providers such as LendingTree and MediaAlpha in the financial services client vertical; 
• 
offline and online advertising agencies; 

 
21 
• 
major Internet portals and search engine companies with advertising networks; 
• 
other online marketing service providers, including online affiliate advertising networks and industry-specific portals or 
performance marketing services companies; 
• 
digital advertising exchanges, real-time bidding and other programmatic buying channels; 
• 
third-party publishers with their own sales forces that sell their online marketing services directly to clients; 
• 
in-house marketing groups and activities at current or potential clients; 
• 
offline direct marketing agencies; 
• 
mobile and social media; and 
• 
television, radio and print companies. 
Finding, developing and retaining high quality media on a cost-effective basis is challenging because competition for web traffic 
among websites and search engines, as well as competition with traditional media companies, has resulted and may continue to result 
in significant increases in media pricing, declining margins, reductions in revenue and loss of market share. In addition, if we expand 
the scope of our services, we may compete with a greater number of websites, clients and traditional media companies across an 
increasing range of different services, including in vertical markets where competitors may have advantages in expertise, brand 
recognition and other areas. Internet search and social media companies with brand recognition have significant numbers of direct sales 
personnel and substantial proprietary advertising inventory and web traffic that provide a significant competitive advantage and have a 
significant impact on pricing for Internet advertising and web traffic. Some of these companies may offer or develop more vertically 
targeted products that match users with products and services and, thus, compete with us more directly. The trend toward consolidation 
in online marketing may also affect pricing and availability of media inventory and web traffic. Many of our current and potential 
competitors also have other competitive advantages over us, such as longer operating histories, greater brand recognition, larger client 
bases, greater access to advertising inventory on high-traffic websites and significantly greater financial, technical and marketing 
resources. As a result, we may not be able to compete successfully. Competition from other marketing service providers’ online and 
offline offerings has affected and may continue to affect both volume and price, and, thus, revenue, profit margins and profitability. If 
we fail to deliver results that are superior to those that other online marketing service providers deliver to clients, we could lose clients 
and market share, and our revenue may decline. 
Many people are using mobile devices to access the Internet. If we fail to optimize our websites for mobile access with respect to 
user interfaces, we may not remain competitive and could lose clients or visitors to our websites. 
The number of people who access the Internet through mobile devices such as smart phones and tablets has continued to increase 
dramatically in the past several years. Our online marketing services and content were originally designed for desktop or laptop 
computers. The shift from desktop or laptop computers to mobile devices could potentially deteriorate the user experience for mobile 
visitors to our websites and may make it more difficult for mobile visitors to respond to our offerings. For example, a user’s experience 
on a mobile device with respect to user interfaces such as an online marketing website and content originally designed for desktop or 
laptop computers will be suboptimal unless such website and content are designed to accommodate and improve mobile access to ensure 
a positive user experience. It also requires us to develop new product offerings specifically designed for mobile devices, such as social 
media advertising opportunities. If we fail to optimize our websites cost effectively and improve the monetization capabilities of our 
mobile marketing services, we may not remain competitive, which may negatively affect our business and results of operations. 

 
22 
Third-party publishers, strategic partners, vendors or their respective affiliates may engage in unauthorized or unlawful acts that 
could subject us to significant liability or cause us to lose clients and revenue. 
We generate a significant portion of our web visitors from online media that we source directly from our third-party publishers’ 
and strategic partners’ owned and operated websites, as well as indirectly from the affiliates of our third-party publishers and strategic 
partners. We also rely on third-party call centers and email marketers. Some of these third-parties, strategic partners, vendors and their 
respective affiliates are authorized to use our clients’ brands including to gather, transmit, store or otherwise process our clients’ data in 
certain instances. Any activity by third-party publishers, strategic partners, vendors or their respective affiliates which violates the 
marketing guidelines of our clients or that clients view as potentially damaging to their brands (e.g., search engine bidding on client 
trademarks), whether or not permitted by our contracts with our clients, could harm our relationship with the client and cause the client 
to terminate its relationship with us, resulting in a loss of revenue. Moreover, because we do not have a direct contractual relationship 
with the affiliates of our third-party publishers and strategic partners, we may not be able to monitor the compliance activity of such 
affiliates. If we are unable to cause our third-party publishers and strategic partners to monitor and enforce our clients’ contractual 
restrictions on such affiliates, our clients may terminate their relationships with us or decrease their marketing budgets with us. In 
addition, we may also face liability for any failure of our third-party publishers, strategic partners, vendors or their respective affiliates 
to comply with regulatory requirements, as further described in the risk factor beginning, “Negative changes in the economic conditions 
and the regulatory environment have had in the past, and may in the future have, a material and adverse impact on our revenue, business 
and growth.” 
The law is unsettled on the extent of liability that an advertiser in our position has for the activities of third-party publishers, 
strategic partners or vendors. In addition, certain of our contracts impose liability on us, including indemnification obligations, for the 
acts of our third-party publishers, strategic partners or vendors. We could be subject to costly litigation and, if we are unsuccessful in 
defending ourselves, we could incur damages for the unauthorized or unlawful acts of third-party publishers, strategic partners or 
vendors. 
If we are unable to collect our receivables from our clients, our results of operations and cash flows could be adversely affected. 
We expect to obtain payment from our clients for work performed and maintain an allowance against receivables for potential 
losses on client accounts. Actual losses on client receivables could differ from those that we currently anticipate and, as a result, we 
might need to adjust our allowances. We may not accurately assess the creditworthiness of our clients. Macroeconomic conditions, such 
as any evolving industry standards, economic downturns, changing regulatory conditions and changing visitor and client demands, could 
also result in financial difficulties for our clients, including insolvency or bankruptcy. As a result, this could cause clients to delay 
payments to us, request modifications to their payment arrangements that could extend the timing of cash receipts or default on their 
payment obligations to us. For example, in the third quarter of fiscal year 2019, we recorded a one-time charge of $8.7 million for bad 
debt expense related to a large former education client, which arose in part due to the U.S. Department of Education restricting one of 
its for-profit schools from participating in Title IV programs. If we experience an increase in the time to bill and collect for our services, 
our results of operations and cash flows could be adversely affected. 
We rely on certain advertising agencies for the purchase of various advertising and marketing services on behalf of their clients. 
Such agencies may have or develop high-risk credit profiles, which may result in credit risk to us. 
A portion of our client business is sourced through advertising agencies and, in many cases, we contract with these agencies and 
not directly with the underlying client. Contracting with these agencies subjects us to greater credit risk than when we contract with 
clients directly. In many cases, agencies are not required to pay us unless and until they are paid by the underlying client. In addition, 
many agencies are thinly capitalized and have or may develop high-risk credit profiles. This credit risk may vary depending on the 
nature of an agency’s aggregated client base. If an agency were to become insolvent, or if an underlying client did not pay the agency, 
we may be required to write off account receivables as bad debt. Any such write-offs could have a materially negative effect on our 
results of operations for the periods in which the write-offs occur. 
If we do not effectively manage any future growth or if we are not able to scale our products or upgrade our technology or network 
hosting infrastructure quickly enough to meet our clients’ needs, our operating performance will suffer and we may lose clients. 
We have experienced growth in our operations and operating locations during certain periods of our history. This growth has 
placed, and any future growth may continue to place, significant demands on our management and our operational and financial 
infrastructure. Growth, if any, may make it more difficult for us to accomplish the following: 
• 
successfully scaling our technology to accommodate a larger business and integrate acquisitions; 
• 
maintaining our standing with key vendors, including third-party publishers and Internet search and social media companies; 

 
23 
• 
maintaining our client service standards; and 
• 
developing and improving our operational, financial and management controls and maintaining adequate reporting systems 
and procedures. 
Our future success depends in part on the efficient performance of our software and technology infrastructure. As the numbers of 
websites, mobile applications and Internet users increase, our technology infrastructure may not be able to meet the increased demand. 
Unexpected constraints on our technology infrastructure could lead to slower website response times or system failures and adversely 
affect the availability of websites and the level of user responses received, which could result in the loss of clients or revenue or harm 
to our business and results of operations. 
In addition, our personnel, systems, procedures and controls may be inadequate to support our future operations. The 
improvements required to manage growth may require us to make significant expenditures, expand, train and manage our employee 
base, and reallocate valuable management resources. We may spend substantial amounts to purchase or lease data centers and 
equipment, upgrade our technology and network infrastructure to handle increased traffic on our owned and operated websites and roll 
out new products and services. Any such expansion could be expensive and complex and could result in inefficiencies or operational 
failures. If we do not implement such expansions successfully, or if we experience inefficiencies and operational failures during their 
implementation, the quality of our products and services and our users’ experience could decline. This could damage our reputation and 
cause us to lose current and potential users and clients. The costs associated with these adjustments to our architecture could harm our 
operating results. Accordingly, if we fail to effectively manage any future growth, our operating performance will suffer, and we may 
lose clients, key vendors and key personnel. 
Interruption or failure of our information technology and communications systems could impair our ability to effectively deliver 
our services, which could cause us to lose clients and harm our results of operations. 
Our delivery of marketing and media services depends on the continuing operation of our technology infrastructure and systems. 
Any damage to or failure of our systems could result in interruptions in our ability to deliver offerings quickly and accurately or process 
visitors’ responses emanating from our various web presences. Interruptions in our service could reduce our revenue and profits, and 
our reputation could be damaged if users or clients perceive our systems to be unreliable. Our systems and operations are vulnerable to 
damage or interruption from earthquakes, floods, fires, or other natural disasters, climate change and extreme-weather related events, 
power loss, terrorist attacks, war, break-ins, hardware or software failures, telecommunications and electrical failures, security breaches, 
cyber-attacks and other similar security incidents, computer viruses or other attempts to harm our systems, and similar events. If the 
third-party data centers that we utilize were to experience a major power outage, we would have to rely on their back-up generators. 
These back-up generators may not operate properly through a major power outage and their fuel supply could also be inadequate during 
a major power outage or disruptive event. Furthermore, we do not currently have backup generators at our Foster City, California 
headquarters. Information systems such as ours may be disrupted by even brief power outages, or by the fluctuations in power resulting 
from switches to and from back-up generators. This could give rise to obligations to certain of our clients which could have an adverse 
effect on our results of operations for the period of time in which any disruption of utility services to us occurs. 
We use two third-party colocation data centers; one in San Francisco, California and the other in Las Vegas, Nevada. We have 
implemented this infrastructure to minimize the risk associated with earthquakes, fire, power loss, telecommunications failure, and other 
events beyond our control at any single location; however, these services may fail or may not be adequate to prevent losses. 
Any unscheduled interruption in our service would result in an immediate loss of revenue. If we experience frequent or persistent 
system failures, the attractiveness of our technologies and services to clients and third-party publishers could be permanently harmed. 
The steps we have taken to increase the reliability and redundancy of our systems are expensive, reduce our operating margin and may 
not be successful in reducing the frequency or duration of unscheduled interruptions. 

 
24 
Acquisitions, investments and divestitures could complicate operations, or could result in dilution and other harmful 
consequences that may adversely impact our business and results of operations. 
Acquisitions have historically been, and continue to be, an important element of our overall corporate strategy and use of capital. 
In addition, we regularly review and assess strategic alternatives in the ordinary course of business, including potential acquisitions, 
investments or divestitures. These potential strategic alternatives may result in a wide array of potential strategic transactions that could 
be material to our financial condition and results of operations. For example, we acquired Aqua Vida, LLC (“AquaVida”) in fiscal year 
2024, Modernize, Inc. (“Modernize”), Mayo Labs, LLC (“Mayo Labs”) and FC Ecosystem, LLC (“FCE”) in fiscal year 2021, and 
AmOne Corp. (“AmOne”), CCM and MyBankTracker.com, LLC (“MBT”) in fiscal year 2019. Furthermore, we divested our education 
client vertical in fiscal year 2021, and we divested our B2B client vertical, our businesses in Brazil consisting of QuinStreet Brasil 
Online Marketing e Midia Ltda (“QSB”) and VEMM, LLC (“VEMM”) along with its interests in EDB, and our mortgage client vertical 
in the second half of fiscal year 2020.  
Acquisitions, investments or divestitures, and the process of evaluating strategic alternatives, involves a number of risks and 
uncertainties. For example, the process of integrating an acquired company, business or technology has in the past created, and may 
create in the future, unforeseen operating challenges, risks and expenditures, including with respect to: (i) integrating an acquired 
company’s accounting, financial reporting, management information and information security, human resource, and other administrative 
systems to permit effective management, and the lack of control if such integration is delayed or not implemented; (ii) integrating the 
controls, procedures and policies at companies we acquire that are appropriate for a public company; and (iii) transitioning the acquired 
company’s operations, users and customers onto our existing platforms. The success of our acquisitions and other investments will 
depend in part on our ability to successfully integrate and leverage them to enhance our existing products and services or develop 
compelling new ones. It may take longer than expected to realize the full benefits from these acquisitions or investments, such as 
increased revenue, enhanced efficiencies, or increased market share, or the benefits may ultimately be smaller than we expected. Our 
failure to address these risks or other problems encountered in connection with our acquisitions and investments could cause us to fail 
to realize the anticipated benefits of such acquisitions or investments, incur unanticipated liabilities and harm our business generally. 
In addition, evaluating, negotiating and completing strategic transactions, including acquisitions, investments or divestitures, may 
distract management from our other businesses and result in significant expenses. Moreover, we may invest significant resources 
towards evaluating and negotiating strategic alternatives that do not ultimately result in a strategic transaction. 
Our acquisitions or investments could also result in dilutive issuances of our equity securities, the incurrence of debt or deferred 
purchase price obligations, contingent liabilities, amortization expense, impairment of goodwill or restructuring charges, any of which 
could harm our financial condition or results. For example, under our acquisition agreement with AquaVida, the purchase consideration 
included $4.0 million in post-closing payments and an estimated fair value of contingent consideration of $2.1 million. Under our 
acquisition agreement with CCM, the purchase consideration included $7.5 million in post-closing payments and an estimated fair value 
of contingent consideration of $3.6 million. Under our acquisition agreement with Modernize, the purchase consideration included $27.5 
million in post-closing payments. Also, the anticipated benefit of many of our strategic transactions, including anticipated synergies, 
may not materialize. Employee retention may be adversely impacted as the result of acquisitions, and our ability to manage across 
multiple remote locations and business cultures could adversely affect the realization of anticipated benefits. In connection with a 
disposition of assets or a business, we may also agree to provide indemnification for certain potential liabilities or retain certain liabilities 
or obligations, which may adversely impact our financial condition or results.  
We rely on call centers, Internet and data center providers, and other third-parties for key aspects of the process of providing 
services to our clients, and any failure or interruption in the services and products provided by these third-parties could harm our 
business. 
We rely on internal and third-party call centers as well as third-party vendors, data centers and Internet providers. Notwithstanding 
disaster recovery and business continuity plans and precautions instituted to protect our clients and us from events that could interrupt 
delivery of services, there is no guarantee that such interruptions would not result in a prolonged interruption in our ability to provide 
services to our clients. Any temporary or permanent interruption in the services provided by our call centers or third-party providers 
could significantly harm our business. 
In addition, any financial or other difficulties our third-party providers face may have negative effects on our business, the nature 
and extent of which we cannot predict. Other than our data privacy and security assessment processes, we exercise little control over 
our third-party vendors, which increases our vulnerability to problems with the services they provide. We license technology and related 
databases from third-parties to facilitate analysis and storage of data and delivery of offerings. We have experienced interruptions and 
delays in service and availability for data centers, bandwidth and other technologies in the past, and may experience more in the future. 
Any errors, failures, interruptions or delays experienced in connection with these third-party technologies and services could adversely 
affect our business and could expose us to liabilities to third-parties. 

 
25 
Our quarterly revenue and results of operations may fluctuate significantly from quarter to quarter due to fluctuations in 
advertising spending, including seasonal and cyclical effects. 
In addition to other factors that cause our results of operations to fluctuate, results are also subject to significant seasonal 
fluctuation. In particular, our quarters ending December 31 (our second fiscal quarter) are typically characterized by seasonal weakness. 
During that quarter, there is generally lower availability of media during the holiday period on a cost-effective basis and some of our 
clients have lower budgets. In our quarters ending March 31 (our third fiscal quarter), this trend generally reverses with better media 
availability and often new budgets at the beginning of the year for our clients with fiscal years ending December 31. Moreover, our 
personal loans, home services and banking clients’ businesses are subject to seasonality. For example, our clients that offer home 
services products are historically subject to seasonal trends. Other factors affecting our clients’ businesses include macro factors such 
as credit availability, the strength of the economy and employment. Any of the foregoing seasonal or cyclical trends, or the combination 
of them, may negatively impact our quarterly revenue and results of operations.  
Furthermore, advertising spend on the Internet, similar to traditional media, tends to be cyclical and discretionary as a result of 
factors beyond our control, including budgetary constraints and buying patterns of clients, as well as economic conditions affecting the 
Internet and media industry. For example, weather and other events have in the past led to short-term increases in insurance industry 
client loss ratios and damage or interruption in our clients’ operations, either of which can lead to decreased client spend on online 
performance marketing. In addition, inherent industry specific risks (e.g., insurance industry loss ratios and cutbacks) and poor 
macroeconomic conditions such as high interest rates, inflationary environments as well as other short-term events could decrease our 
clients’ advertising spending and thereby have a material adverse effect on our business, financial condition, operating results and cash 
flows. 
If the market for online marketing services fails to continue to develop, our success may be limited, and our revenue may decrease. 
The online marketing services market is relatively new and rapidly evolving, and it uses different measurements from traditional 
media to gauge its effectiveness. Some of our current or potential clients have little or no experience using the Internet for advertising 
and marketing purposes and have allocated only limited portions of their advertising and marketing budgets to the Internet. The adoption 
of online marketing, particularly by those companies that have historically relied upon traditional media for advertising, requires the 
acceptance of a new way of conducting business, exchanging information and evaluating new advertising and marketing technologies 
and services. 
In particular, we are dependent on our clients’ adoption of new metrics to measure the success of online marketing campaigns 
with which they may not have prior experience. Certain of our metrics are subject to inherent challenges in measurement, and real or 
perceived inaccuracies in such metrics may harm our reputation and negatively affect our business. We present key metrics such as cost-
per-click, cost-per-lead and cost-per-acquisition, some of which are calculated using internal data. We periodically review and refine 
some of our methodologies for monitoring, gathering and calculating these metrics. While our metrics are based on what we believe to 
be reasonable measurements and methodologies, there are inherent challenges in deriving our metrics. In addition, our user metrics may 
differ from estimates published by third-parties or from similar metrics of our competitors due to differences in methodology. If clients 
or publishers do not perceive our metrics to be accurate, or if we discover material inaccuracies in our metrics, it could negatively affect 
our business model and current or potential clients’ willingness to adopt our metrics. 
We may also experience resistance from traditional advertising agencies who may be advising our clients. We cannot assure you that 
the market for online marketing services will continue to grow. If the market for online marketing services fails to continue to develop 
or develops more slowly than we anticipate, the success of our business may be limited, and our revenue may decrease. 

 
26 
We could lose clients if we fail to detect click-through or other fraud on advertisements in a manner that is acceptable to our 
clients. 
We are exposed to the risk of fraudulent clicks or actions on our websites or our third-party publishers’ websites, which could 
lead our clients to become dissatisfied with our campaigns, and in turn, lead to loss of clients and related revenue. Click-through fraud 
occurs when an individual clicks on an ad displayed on a website or mobile application, or an automated system is used to create such 
clicks, with the intent of generating the revenue-share payment to the publisher rather than viewing the underlying content. Action fraud 
occurs when online lead forms are completed with false or fictitious information in an effort to increase a publisher’s compensable 
actions. From time to time, we have experienced fraudulent clicks or actions. We do not charge our clients for fraudulent clicks or 
actions when they are detected, and such fraudulent activities could negatively affect our profitability or harm our reputation. If 
fraudulent clicks or actions are not detected, the affected clients may experience a reduced return on their investment in our marketing 
programs, which could lead the clients to become dissatisfied with our campaigns, and in turn, lead to loss of clients and related revenue. 
Additionally, from time to time, we have had to, and in the future may have to, terminate relationships with publishers whom we believed 
to have engaged in fraud. Termination of such relationships entails a loss of revenue associated with the legitimate actions or clicks 
generated by such publishers. 
Limitations restricting our ability to market to users or collect and use data derived from user activities by technologies, service 
providers or otherwise could significantly diminish the value of our services and have an adverse effect on our ability to generate 
revenue. 
When a user visits our websites, we use technologies, including “cookies,” to collect information such as the user’s IP address. 
We also have relationships with data partners that collect and provide us with user data. We access and analyze this information in order 
to determine the effectiveness of a marketing campaign and to determine how to modify the campaign for optimization. The use of 
cookies is the subject of litigation, regulatory scrutiny and industry self-regulatory activities, including the discussion of “do-not-track” 
technologies, guidelines and substitutes to cookies. With respect to industry self-regulatory activities, the leading web browsing 
companies have started or announced their intent to block or phase out third-party cookies from their web browsers. Additionally, users 
are able to block or delete cookies from their browser. Periodically, certain of our clients and publishers seek to prohibit or limit our 
collection or use of data derived from the use of cookies.  
Furthermore, actions by service providers could restrict our ability to deliver Internet-based advertising. For example, if email 
service providers (“ESPs”) categorize our emails as “promotional,” then these emails may be directed to an alternate and less readily 
accessible section of a consumer’s inbox. In the event ESPs materially limit or halt the delivery of our emails, or if we fail to deliver 
emails to consumers in a manner compatible with ESPs’ email handling or authentication technologies, our ability to contact consumers 
through email could be significantly restricted. In addition, if we are placed on “spam” lists or lists of entities that have been involved 
in sending unwanted, unsolicited emails, or if internet service providers prioritize or provide superior access to our competitors’ content, 
our business and results of operations may be adversely affected.  
Interruptions, failures or defects in our data collection systems, as well as data privacy and security concerns and regulatory 
changes or enforcement actions affecting our or our data partners’ ability to collect user data, could also limit our ability to analyze data 
from, and thereby optimize, our clients’ marketing campaigns. If our access to data is limited in the future, we may be unable to provide 
effective technologies and services to clients and we may lose clients and revenue. 
Actions by operating system platform providers or application stores such as Apple or Google may affect our offerings or services 
or how we collect, use, and share data from end-user devices in connection with our ad campaigns. For example, Apple implemented a 
requirement for applications using its mobile operating system, iOS, to affirmatively (on an opt-in basis) obtain an end user’s permission 
to track user activity across apps or websites or access users’ device advertising identifiers for advertising and advertising measurement 
purposes, as well as other restrictions. In addition, Google has announced that it will cease support for advertising cookies that permit 
the tracking of users across sites and applications and instead will introduce new advertising targeting solutions from its Privacy 
Sandbox. The long-term impact of these and other privacy and regulatory changes remains uncertain and may harm our growth, business, 
and profitability. 

 
27 
Increased scrutiny and changing expectations from investors, customers, employees, and others regarding our environmental, 
social and governance practices and reporting could cause us to incur additional costs, devote additional resources and expose us to 
additional risks, which could adversely impact our reputation, customer acquisition and retention, access to capital and employee 
retention. 
Companies across all industries are facing increasing scrutiny related to their environmental, social and governance (“ESG”), 
practices and reporting. Investors, customers, employees and other stakeholders have focused increasingly on ESG practices and placed 
increasing importance on the implications and social cost of their investments, purchases and other interactions with companies. For 
example, many investment funds focus on positive ESG business practices and sustainability scores when making investments and may 
consider a company’s ESG or sustainability scores as a reputational or other factor in making an investment decision. In addition, 
investors, particularly institutional investors, use these scores to benchmark companies against their peers and if a company is perceived 
as lagging, these investors may engage with such company to improve ESG disclosure or performance and may also make voting 
decisions on this basis. With this increased focus and demand, public reporting regarding ESG practices is becoming more broadly 
expected. If our ESG practices and reporting do not meet investor, customer, or employee expectations, which continue to evolve, our 
brand and reputation may be negatively impacted. Any disclosure we make may include our policies and practices on a variety of ESG 
matters, including corporate governance, environmental compliance, employee health and safety practices, human capital management, 
and workforce inclusion and diversity. It is possible stakeholders may not be satisfied with our ESG reporting, ESG practices or speed 
of adoption. We could also incur additional costs and devote additional resources to monitor, report and implement various ESG 
practices, including resources required to comply with any final SEC rulemaking related to climate disclosures, the proposed rule for 
which was published by the SEC on March 21, 2022. If we fail, or are perceived to be failing, to meet the standards included in any 
sustainability disclosure or the expectations of our various stakeholders, it could negatively impact our reputation, access to capital and 
employee retention. 
Risks Related to Our Intellectual Property 
If we do not adequately protect our intellectual property rights, our competitive position and business may suffer. 
Our ability to compete effectively depends upon our proprietary systems and technology. We rely on patent, trade secret, 
trademark and copyright law, confidentiality agreements and technical measures to protect our proprietary rights. We enter into 
confidentiality agreements with our employees, consultants, independent contractors, advisors, client vendors and publishers. These 
agreements may not effectively prevent unauthorized disclosure of confidential information or unauthorized parties from copying 
aspects of our services or obtaining and using our proprietary information. For example, past or current employees, contractors or agents 
may reveal confidential or proprietary information. Further, these agreements may not provide an adequate remedy in the event of 
unauthorized disclosures or uses, and we cannot assure you that our rights under such agreements will be enforceable. Effective patent, 
trade secret, copyright and trademark protection may not be available in all countries where we currently operate or in which we may 
operate in the future. Some of our systems and technologies are not covered by any copyright, patent or patent application. We cannot 
guarantee that: (i) our intellectual property rights will provide competitive advantages to us; (ii) our ability to assert our intellectual 
property rights against potential competitors or to settle current or future disputes will be effective; (iii) our intellectual property rights 
will be enforced in jurisdictions where competition may be intense or where legal protection may be weak; (iv) any of the patent, 
trademark, copyright, trade secret or other intellectual property rights that we presently employ in our business will not lapse or be 
invalidated, circumvented, challenged, or abandoned; (v) competitors will not design around our protected systems and technology; or 
(vi) that we will not lose the ability to assert our intellectual property rights against others. 
We have from time to time become aware of third-parties who we believe may have infringed our intellectual property rights. 
Such infringement or infringement of which we are not yet aware could reduce our competitive advantages and cause us to lose clients, 
third-party publishers or could otherwise harm our business. Policing unauthorized use of our proprietary rights can be difficult and 
costly. Litigation, while it may be necessary to enforce or protect our intellectual property rights, could result in substantial costs and 
diversion of resources and management attention and could adversely affect our business, even if we are successful defending such 
litigation on the merits. In addition, others may independently discover trade secrets and proprietary information, and in such cases we 
could not assert any trade secret rights against such parties. 
Third-parties may sue us for intellectual property infringement, which, even if unsuccessful, could require us to expend 
significant costs to defend or settle. 
We cannot be certain that our internally developed or acquired systems and technologies do not and will not infringe the 
intellectual property rights of others. In addition, we license content, software and other intellectual property rights from third-parties 
and may be subject to claims of infringement if such parties do not possess the necessary intellectual property rights to the products they 
license to us.  

 
28 
In addition, we have in the past, and may in the future, be subject to legal proceedings and claims that we have infringed the 
patents or other intellectual property rights of third-parties. These claims sometimes involve patent holding companies or other adverse 
patent owners who have no relevant product revenue and against whom our own intellectual property rights, if any, may therefore 
provide little or no deterrence. For example, in December 2012, Internet Patents Corporation (“IPC”) filed a patent infringement lawsuit 
against us in the Northern District of California alleging that some of our websites infringe a patent held by IPC. IPC is a non-practicing 
entity that relies on asserting its patents as its primary source of revenue. In addition, third-parties have asserted and may in the future 
assert intellectual property infringement claims against our clients, and we have agreed in certain circumstances to indemnify and defend 
against such claims. Any intellectual property-related infringement claims, whether or not meritorious and regardless of the outcome of 
the litigation, could result in costly litigation, could divert management resources and attention and could cause us to change our business 
practices. Should we be found liable for infringement, we may be required to enter into licensing agreements, if available on acceptable 
terms or at all, pay substantial damages, or limit or curtail our systems and technologies. Moreover, we may need to redesign some of 
our systems and technologies to avoid future infringement liability. Any of the foregoing could prevent us from competing effectively 
and increase our costs. 
Additionally, the laws relating to use of trademarks on the Internet are unsettled, particularly as they apply to search engine 
functionality. For example, other Internet marketing and search companies have been sued for trademark infringement and other 
intellectual property-related claims for displaying ads or search results in response to user queries that include trademarked terms. The 
outcomes of these lawsuits have differed from jurisdiction to jurisdiction. We may be subject to trademark infringement, unfair 
competition, misappropriation or other intellectual property-related claims which could be costly to defend and result in substantial 
damages or otherwise limit or curtail our activities, and therefore adversely affect our business or prospects. 
As a creator and a distributor of content, we face potential liability and expenses for legal claims based on the nature and content 
of the materials that we create or distribute, including materials provided by our clients. If we are required to pay damages or 
expenses in connection with these legal claims, our results of operations and business may be harmed. 
We display original content and third-party content on our websites and in our marketing messages. In addition, our clients provide 
us with advertising creative and financial information (e.g., insurance premium or credit card interest rates) that we display on our 
owned and operated websites and our third-party publishers’ websites. As a result, we face potential liability based on a variety of 
claims, including defamation, negligence, deceptive advertising, copyright or trademark infringement. We are also exposed to risk that 
content provided by third-parties or clients is inaccurate or misleading, and for material posted to our websites by users and other third-
parties. These claims, whether brought in the United States or abroad, could divert our management’s time and attention away from our 
business and result in significant costs to investigate, defend, and respond to investigative demands, regardless of the merit of these 
claims. In addition, if we become subject to these types of claims and are not successful in our defense, we may be forced to pay 
substantial damages. 
Risks Related to the Ownership of Our Common Stock 
Our stock price has been volatile and may continue to fluctuate significantly in the future, which may lead to you not being able 
to resell shares of our common stock at or above the price you paid, delisting, securities litigation or hostile or otherwise unfavorable 
takeover offers. 
The trading price of our common stock has been volatile since our initial public offering and may continue to be subject to wide 
fluctuations in response to various factors, some of which are beyond our control. These factors include those discussed in this “Risk 
Factors” section of this report and other factors such as: 
• 
our ability to grow our revenues and adjusted EBITDA margin and to manage any such growth effectively; 
• 
changes in earnings estimates or recommendations by securities analysts; 
• 
announcements about our revenue, earnings or other financial results, including outlook, that are not in line with analyst 
expectations; 
• 
negative publicity about us, our industry, our clients or our clients’ industries; 
• 
an economic recession in the United States or other countries; 
• 
domestic and international economic conditions, geopolitical conflicts such as the Russia-Ukraine military conflict and the 
resulting economic sanctions and the Israel-Hamas war and the possible expansion of such conflict in the surrounding areas, 
and public health crises; 
• 
our ability to find, develop or retain high quality targeted media on a cost-effective basis; 

 
29 
• 
relatively low trading volume in our stock, which creates inherent volatility regardless of factors related to our business 
performance or prospects; 
• 
the sale of, or indication of the intent to sell, substantial amounts of our common stock by our directors, officers or substantial 
shareholders; 
• 
stock repurchase programs; 
• 
announcements by us or our competitors of new services, significant contracts, commercial relationships, acquisitions or 
capital commitments; 
• 
fluctuations in the stock price and operating results of our competitors or perceived competitors that operate in our industries; 
and 
• 
our commencement of, involvement in, or a perceived threat of litigation or regulatory enforcement action. 
In recent years, the stock market in general, and the market for technology and Internet-based companies in particular, has 
experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of 
those companies. Broad market and industry factors may seriously affect the market price of our common stock, regardless of our actual 
operating performance. As a result of this volatility, you may not be able to sell your common stock at or above the price paid for the 
shares. In addition, in the past, following periods of volatility in the overall market and the market price of a particular company’s 
securities, securities class action litigation has often been instituted against these companies. Such litigation, if instituted against us, 
could result in substantial costs and a diversion of our management’s attention and resources. 
Moreover, a low or declining stock price may make us attractive to hedge funds and other short-term investors which could result 
in substantial stock price volatility and cause fluctuations in trading volumes for our stock. A relatively low stock price may also cause 
us to become subject to an unsolicited or hostile acquisition bid which could result in substantial costs and a diversion of management 
attention and resources. In the event that such a bid is publicly disclosed, it may result in increased speculation and volatility in our 
stock price even if our board of directors decides not to pursue a transaction. 
If securities or industry analysts do not publish research or reports about our business, or if they issue an adverse opinion 
regarding our stock, our stock price and trading volume could decline. 
The trading market for our common stock is influenced by the research and reports that industry or securities analysts publish 
about us, our business or the industries or businesses of our clients. If any of the analysts issue an adverse opinion regarding our stock 
or if our actual results or forward outlook do not meet analyst estimates, our stock price would likely decline. If one or more of these 
analysts ceases coverage of our company or fails to publish reports on us regularly, we could lose visibility in the financial markets, 
which in turn could cause our stock price or trading volume to decline. 
We cannot guarantee that our stock repurchase program will be fully consummated or that our stock repurchase program will 
enhance long-term stockholder value, and stock repurchases could increase the volatility of the price of our stock and could diminish 
our cash reserves. 
Our board of directors canceled the prior stock repurchase program that commenced in July 2017 and in April 2022 authorized a 
new stock repurchase program allowing the repurchase of up to $40.0 million worth of common stock. As of June 30, 2024, 
approximately $16.8 million remained available for stock repurchases pursuant to the board authorization. The timing and actual number 
of shares repurchased will depend on a variety of factors including the price, cash availability and other market conditions. The stock 
repurchase program, authorized by our board of directors, does not obligate us to repurchase any specific dollar amount or to acquire 
any specific number of shares. The stock repurchase program could affect the price of our stock and increase volatility and may be 
suspended or terminated at any time, which may result in a decrease in the trading price of our stock. The existence of our stock 
repurchase program could also cause the price of our common stock to be higher than it would be in the absence of such a program and 
could potentially reduce the market liquidity for our common stock. Additionally, repurchases under our stock repurchase program will 
diminish our cash reserves. There can be no assurance that any stock repurchases will enhance stockholder value because the market 
price of our common stock may decline below the levels at which we repurchased such shares. Any failure to repurchase shares after 
we have announced our intention to do so may negatively impact our reputation and investor confidence in us and may negatively 
impact our stock price. Although our stock repurchase program is intended to enhance long-term stockholder value, short-term stock 
price fluctuations could reduce the program’s effectiveness. 

 
30 
We may be subject to short selling strategies that may drive down the market price of our common stock. 
Short sellers may attempt to drive down the market price of our common stock. Short selling is the practice of selling securities 
that the seller does not own but may have borrowed with the intention of buying identical securities back at a later date. The short seller 
hopes to profit from a decline in the value of the securities between the time the securities are borrowed and the time they are replaced. 
As it is in the short seller’s best interests for the price of the stock to decline, many short sellers (sometimes known as “disclosed shorts”) 
publish, or arrange for the publication of, negative opinions regarding the relevant issuer and its business prospects to create negative 
market momentum. Although traditionally these disclosed shorts were limited in their ability to access mainstream business media or 
to otherwise create negative market rumors, the rise of the Internet and technological advancements regarding document creation, 
videotaping and publication by weblog (“blogging”) have allowed many disclosed shorts to publicly attack a company’s credibility, 
strategy and veracity by means of so-called “research reports” that mimic the type of investment analysis performed by large Wall Street 
firms and independent research analysts. These short attacks have, in the past, led to selling of shares in the market. Further, these short 
seller publications are not regulated by any governmental, self-regulatory organization or other official authority in the U.S. and they 
are not subject to certification requirements imposed by the Securities and Exchange Commission. Accordingly, the opinions they 
express may be based on distortions, omissions or fabrications. Companies that are subject to unfavorable allegations, even if untrue, 
may have to expend a significant amount of resources to investigate such allegations and/or defend themselves, including shareholder 
suits against the company that may be prompted by such allegations. We have in the past, and may in the future, be the subject of 
shareholder suits that we believe were prompted by allegations made by short sellers.  
Substantial future sales of shares by our stockholders could negatively affect our stock price. 
Sales of a substantial number of shares of our common stock in the public market, or the perception that these sales might occur, 
could depress the market price of our common stock and could impair our ability to raise capital through the sale of additional equity 
securities. We are unable to predict the effect that sales, particularly sales by our directors, executive officers, and significant 
stockholders, may have on the prevailing market price of our common stock. Additionally, the shares of common stock subject to 
outstanding options under our equity incentive plans and the shares reserved for future issuance under our equity incentive plans, as 
well as shares issuable upon vesting of restricted stock awards, will become eligible for sale in the public market in the future, subject 
to certain legal and contractual limitations. 
If we fail to maintain proper and effective internal controls, our ability to produce accurate financial statements on a timely basis 
or effectively prevent fraud could be impaired, which would adversely affect our ability to operate our business. 
In order to comply with the Sarbanes-Oxley Act of 2002 (“SOX Act”), our management is responsible for establishing and 
maintaining adequate internal control over financial reporting to provide reasonable assurance regarding the reliability of our financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles 
in the United States. We may in the future discover areas of our internal financial and accounting controls and procedures that need 
improvement. Our internal control over financial reporting will not prevent or detect all error and all fraud. A control system, no matter 
how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. 
All control systems have inherent limitations, and, accordingly, no evaluation of controls can provide absolute assurance that 
misstatements due to error or fraud will not occur or that all control issues and instances of fraud will be detected. If we are unable to 
maintain proper and effective internal controls, we may not be able to produce accurate financial statements on a timely basis, which 
could adversely affect our ability to operate our business and could result in regulatory action. If our estimates or judgements relating 
to our critical accounting policies prove to be incorrect, our results of operations could be adversely affected. 
If we identify material weaknesses in our internal control over financial reporting or otherwise fail to maintain an effective system 
of internal control over financial reporting, the accuracy and timeliness of our financial reporting may be adversely affected. 
We must maintain effective internal control over financial reporting in order to accurately and timely report our results of 
operations and financial condition. In addition, the SOX Act requires, among other things, that we assess the effectiveness of our internal 
control over financial reporting as of the end of our fiscal year, and the effectiveness of our disclosure controls and procedures quarterly. 
If we are not able to comply with the requirements of the SOX Act in a timely manner, the market price of our stock could decline and 
we could be subject to sanctions or investigations by Nasdaq, the SEC or other regulatory authorities, which would diminish investor 
confidence in our financial reporting and require additional financial and management resources, each of which may adversely affect 
our business and operating results. 

 
31 
In fiscal years 2017 and 2016, we identified material weaknesses in our internal control over financial reporting. A material 
weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting such that there is a reasonable 
possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. 
While no material weaknesses were identified in our internal control over financial reporting as of June 30, 2024, we cannot assure you 
that we will not in the future identify material weaknesses. In addition, the standards required for a Section 404 assessment under the 
SOX Act may in the future require us to implement additional corporate governance practices and adhere to additional reporting 
requirements. Our management may not be able to effectively and timely implement controls and procedures that adequately respond 
to the increased regulatory compliance and reporting requirements that are or will be applicable to us as a public company. If we fail to 
discover material weaknesses in our internal controls or maintain effective internal controls over financial reporting, our business and 
reputation may be harmed and our stock price may decline.  
We may be required to record a significant charge to earnings if our goodwill or intangible assets become impaired. 
We have a substantial amount of goodwill and purchased intangible assets on our consolidated balance sheet as a result of 
acquisitions. The carrying value of goodwill represents the fair value of an acquired business in excess of identifiable assets and liabilities 
as of the acquisition date. The carrying value of intangible assets with identifiable useful lives represents the fair value of relationships, 
content, domain names and acquired technology, among others, as of the acquisition date, and are amortized based on their economic 
lives. We are required to evaluate our intangible assets for impairment when events or changes in circumstances indicate the carrying 
value may not be recoverable. Goodwill that is expected to contribute indefinitely to our cash flows is not amortized, but must be 
evaluated for impairment at least annually. If necessary, a quantitative test is performed to compare the carrying value of the asset to its 
estimated fair value, as determined based on a discounted cash flow approach, or when available and appropriate, to comparable market 
values. If the carrying value of the asset exceeds its current fair value, the asset is considered impaired and its carrying value is reduced 
to fair value through a non-cash charge to earnings. Events and conditions that could result in impairment of our goodwill and intangible 
assets include adverse changes in the regulatory environment, a reduced market capitalization or other factors leading to reduction in 
expected long-term growth or profitability.  
Goodwill impairment analysis and measurement is a process that requires significant judgment. Our stock price and any estimated 
control premium are factors affecting the assessment of the fair value of our underlying reporting units for purposes of performing any 
goodwill impairment assessment. For example, our public market capitalization sustained a decline after December 31, 2012 and June 
30, 2014 to a value below the net book carrying value of our equity, triggering the need for a goodwill impairment analysis. As a result 
of our goodwill impairment analysis, we recorded a goodwill impairment charge in those periods. Additionally, in the third quarter of 
fiscal year 2016, our stock price experienced volatility and our public market capitalization decreased to a value below the net book 
carrying value of our equity, triggering the need for an interim impairment test. While no impairment was recorded as a result of the 
interim impairment test, it is possible that in the future another event occurs that does require a material impairment charge. We will 
continue to conduct impairment analyses of our goodwill on an annual basis, unless indicators of possible impairment arise that would 
cause a triggering event, and we would be required to take additional impairment charges in the future if any recoverability assessments 
reflect estimated fair values that are less than our recorded values. Further impairment charges with respect to our goodwill or intangible 
assets could have a material adverse effect on our financial condition and results of operations. 
Provisions in our charter documents under Delaware law and in contractual obligations could discourage a takeover that 
stockholders may consider favorable and may lead to entrenchment of management. 
Our amended and restated certificate of incorporation and bylaws contain provisions that could have the effect of delaying or 
preventing changes in control or changes in our management without the consent of our board of directors. These provisions include: 
• 
a classified board of directors with three-year staggered terms, which may delay the ability of stockholders to change the 
membership of a majority of our board of directors; 
• 
no cumulative voting in the election of directors, which limits the ability of minority stockholders to elect director candidates; 
• 
the exclusive right of our board of directors to elect a director to fill a vacancy created by the expansion of the board of 
directors or the resignation, death or removal of a director, which prevents stockholders from being able to fill vacancies on 
our board of directors; 
• 
the ability of our board of directors to issue shares of preferred stock and to determine the price and other terms of those 
shares, including preferences and voting rights, without stockholder approval, which could be used to significantly dilute the 
ownership of a hostile acquirer; 
• 
a prohibition on stockholder action by written consent, which forces stockholder action to be taken at an annual or special 
meeting of our stockholders; 

 
32 
• 
the requirement that a special meeting of stockholders may be called only by the chairman of the board of directors, the chief 
executive officer or the board of directors, which may delay the ability of our stockholders to force consideration of a proposal 
or to take action, including the removal of directors; and 
• 
advance notice procedures that stockholders must comply with in order to nominate candidates to our board of directors or 
to propose matters to be acted upon at a stockholders’ meeting, which may discourage or deter a potential acquirer from 
conducting a solicitation of proxies to elect the acquirer’s own slate of directors or otherwise attempting to obtain control of 
us. 
We are also subject to certain anti-takeover provisions under Delaware law. Under Delaware law, a corporation may not, in 
general, engage in a business combination with any holder of 15% or more of its capital stock unless the holder has held the stock for 
three years or, among other things, the board of directors has approved the transaction. 
We do not currently intend to pay dividends on our common stock and, consequently, your ability to achieve a return on your 
investment will depend on appreciation in the price of our common stock. 
We have not declared or paid dividends on our common stock and we do not intend to do so in the near term. We currently intend 
to invest our future earnings, if any, to fund our growth. Therefore, you are not likely to receive any dividends on your common stock 
in the near term, and capital appreciation, if any, of our common stock will be your sole source of gain for the foreseeable future.  
General Risk Factors  
We are subject to risks with respect to counterparties, and failure of such counterparties to meet their obligations could cause us 
to suffer losses or negatively impact our results of operations and cash flows. 
We have entered into, and expect to enter into in the future, various contracts, including contracts with clients, third-party 
publishers and strategic partners, that subject us to counterparty risks. The ability and willingness of our counterparties to perform their 
obligations under any contract will depend on a number of factors that are beyond our control and may include, among other things, 
general economic conditions including any economic downturn, public health crises, specific industry vertical conditions and the overall 
financial condition of the counterparty. As a result, clients, third-party publishers or strategic partners may seek to renegotiate the terms 
of their existing agreements with us, terminate their agreements with us for convenience (where permitted) or avoid performing their 
obligations under those agreements. Should a counterparty fail to honor its contractual obligations with us or terminate its agreements 
with us for convenience (where permitted), we could sustain significant losses or write-offs, or we could be involved in costly litigation 
to defend, enforce and protect our contractual rights, both of which could have a material adverse effect on our business, financial 
condition, results of operations and cash flows. 
We rely on our management team and other key employees, and the loss of one or more key employees could harm our business. 
Our success and future growth depend upon the continued services of our management team, including Douglas Valenti, Chief 
Executive Officer, and other key employees in all areas of our organization. From time to time, there may be changes in our key 
employees resulting from the hiring or departure of executives and employees, which could disrupt our business. We have, in the past, 
experienced declines in our business and a depressed stock price, making our equity and cash incentive compensation programs less 
attractive to current and potential key employees. If we lose the services of key employees or if we are unable to attract and retain 
additional qualified employees, our business and growth could suffer. 
Damage to our reputation could harm our business, financial condition and results of operations. 
Our business is dependent on attracting a large number of visitors to our owned and operated and our third-party publishers’ 
websites and providing inquiries in the form of clicks, leads, calls, applications and customers to our clients, which depend in part on 
our reputation within the industry and with our clients. Certain other companies within our industry have in the past engaged in activities 
that others may view as unlawful or inappropriate. These activities by third-parties, such as spyware or deceptive promotions, may be 
seen as characteristic of participants in our industry and may therefore harm the reputation of all participants in our industry, including 
us. 
Our ability to attract visitors and, thereby, potential customers to our clients, also depends in part on our clients providing 
competitive levels of customer service, responsiveness and prices to such visitors. If our clients do not provide competitive levels of 
service to visitors, our reputation and therefore our ability to attract additional clients and visitors could be harmed. 

 
33 
In addition, from time to time, we may be subject to investigations, inquiries or litigation by various regulators, which may harm 
our reputation regardless of the outcome of any such action. For example, in 2012 we responded to a civil investigation conducted by 
the attorneys general of a number of states into certain of our former education client vertical marketing and business practices resulting 
in us entering into an Assurance of Voluntary Compliance agreement. Negative perceptions of our business may result in additional 
regulation, enforcement actions by the government and increased litigation, or harm to our ability to attract or retain clients, third-party 
publishers or strategic partners, any of which may affect our business and result in lower revenue. 
Any damage to our reputation, including from publicity from legal proceedings against us or companies that work within our 
industry, governmental proceedings, users impersonating or scraping our websites, unfavorable media coverage, consumer class action 
litigation, or the disclosure of security breaches, cyber-attacks or other similar incidents, could adversely affect our business, financial 
condition and results of operations. 
We may need additional capital in the future to meet our financial obligations and to pursue our business objectives. Additional 
capital may not be available or may not be available on favorable terms and our business and financial condition could therefore be 
adversely affected. 
While we anticipate that our existing cash and cash equivalents and cash we expect to generate from future operations will be 
sufficient to fund our operations for at least the next 12 months, we may need to raise additional capital, including debt capital, to fund 
operations in the future or to finance acquisitions. If we seek to raise additional capital in order to meet various objectives, including 
developing future technologies and services, increasing working capital, acquiring businesses, and responding to competitive pressures, 
capital may not be available on favorable terms or may not be available at all. Lack of sufficient capital resources could significantly 
limit our ability to take advantage of business and strategic opportunities. Any additional capital raised through the sale of equity or 
debt securities with an equity component would dilute our stock ownership. If adequate additional funds are not available, we may be 
required to delay, reduce the scope of, or eliminate material parts of our business strategy, including potential additional acquisitions or 
development of new technologies. 
We may face additional risks in conducting business in international markets. 
We have entered into and exited certain international markets and may enter into international markets in the future, including 
through acquisitions. We have limited experience in marketing, selling and supporting our services outside of the United States, and we 
may not be successful in introducing or marketing our services abroad.  
There are risks and challenges inherent in conducting business in international markets, such as: 
• 
adapting our technologies and services to foreign clients’ preferences and customs; 
• 
successfully navigating foreign laws and regulations, including marketing, data privacy and security, employment and labor 
regulations; 
• 
changes in foreign political and economic conditions, including as a result of the Russia-Ukraine military conflict or the 
Israel-Hamas war; 
• 
tariffs and other trade barriers, fluctuations in currency exchange rates and potentially adverse tax consequences; 
• 
language barriers or cultural differences; 
• 
reduced or limited protection for intellectual property rights in foreign jurisdictions; 
• 
difficulties and costs in staffing, managing or overseeing foreign operations; 
• 
education of potential clients who may not be familiar with online marketing; 
• 
challenges in collecting accounts receivables;  
• 
monitoring and complying with economic sanctions, including those resulting from the Russia-Ukraine military conflict; and 
• 
successfully interpreting and complying with the U.S. Foreign Corrupt Practices Act and similar foreign anti-bribery laws, 
particularly when operating in countries with varying degrees of governmental corruption. 
If we are unable to successfully expand and market our services abroad, our business and future growth may be harmed, and we 
may incur costs that may not lead to future revenue. 

 
34 
Item 1B. 
Unresolved Staff Comments 
None. 
Item 1C. 
Cybersecurity 
Risk Management and Strategy 
The Company’s cybersecurity program is part of its overall risk management framework. The cybersecurity risk program includes 
a risk-based approach to identifying, assessing, and addressing cybersecurity threats that could impact our data, our networks, or the 
information provided to us by consumers and counterparties. 
1. 
Cybersecurity Risk Management Program – The Company’s cybersecurity risk management program includes the 
following activities:  
• 
Regular Security Committee meetings where the head of Information Security briefs the Security Committee on 
cybersecurity threats and responses, strategies and initiatives relating to cybersecurity, and roadmaps for improving 
the Company’s cybersecurity.   
• 
Training employees on cybersecurity upon hire, and at least annually, with more detailed training provided to those 
employees that have greater access to data and systems.    
• 
Over two dozen Information Security policies that focus on specific aspects of our cybersecurity risk management 
(e.g., Vendor Management).   
The Company’s Information Security team is responsible for the Company’s cybersecurity risk management program. 
Their Information Security policies contain processes and templates which are intended to set standards, assign specific 
roles and responsibilities with respect to our information security environment, and categorize threats and map them to 
responses as required by law and contract. 
2. 
Third Party Support – In addition to the internal tests and recurring audits our Information Security team performs on 
our systems, the Company also engages external consultants and auditors.  For example, the Company engages third party 
auditors to obtain SOC 2 Type II Certification. Furthermore, the Company regularly works with third party consultants to 
perform penetration tests. These third-party engagements supplement internal tests and audits as detailed in our 
Information Security policies.   
3. 
Training and Screening of Employees – The Company provides all Information Security policies to new hires. In 
addition, new hires are required to complete security awareness training which contains cybersecurity principles. 
Employees must also complete annual security awareness training, with additional and dedicated cybersecurity training 
for employees with access to more data and systems. As a part of hiring employees and contractors, background checks 
are performed that involve varying levels of depth depending on the employee’s or contractor’s level of data and system 
access. 
4. 
Third Party and Vendor Management – The Company’s Information Security team has established policies and 
processes to identify and oversee cybersecurity risks associated with using third party service providers and vendors. 
These include the following elements: 
• 
Access Control: The principle of least privilege is applied to manage user’s access of Company’s resources. User 
access is reviewed at least quarterly. 
• 
Vendor Management: One of the Company’s Information Security policies is its Vendor Management Policy. This 
policy includes conditions for vendor evaluation, how the Company performs its evaluation, and steps for monitoring 
thereafter. 
• 
Privacy Impact Assessments: The Company’s employees are trained to submit a Privacy Impact Assessment for 
review when there may be new access by a third-party to certain data or the Company may share information in a 
new way. The Privacy Impact Assessment is reviewed by the Information Security team to assess whether the 
proposed practices are manageable within the Company’s cybersecurity environment.  

 
35 
Impact of Cybersecurity Risks on Business Strategy, Results of Operations or Financial Condition 
Substantially all of the Company’s business is conducted online. Accordingly, there is a risk that a cybersecurity incident that 
impacts our ability to conduct business online (including any loss of confidence by consumers and counterparties in our information 
security practices or capabilities) could have a material adverse impact on our business strategy, results of operations or financial 
condition. The Company’s approach to the management and mitigation of cybersecurity risks reflects the online nature of our business. 
To date, we have not experienced any cybersecurity incidents that have materially affected or are reasonably likely to materially affect 
our business strategy, results of operations or financial condition.  As part of the Company’s overall risk mitigation strategy, we maintain 
cyber liability insurance coverage. Such coverage, however, may not be sufficient to cover us against related claims. For additional 
information, see “Risks Related to our Business and Industry,” in Item 1A, “Risk Factors” in this Annual Report.  
Cybersecurity Governance 
Pursuant to the Audit Committee Charter, the Audit Committee reviews management's assessments of, and plans with respect to, 
the Company’s cybersecurity and other enterprise risks. The Audit Committee typically receives updates from a Security Committee 
member quarterly with respect to Information Security team activities.  
The Company’s Information Security team is responsible for identifying, assessing, and mitigating cybersecurity risks. The 
Information Security team reports to the head of Information Technology, who reports to the Chief Technical Officer who reports to the 
Chief Executive Officer. The Information Security team also briefs the Security Committee (which consists of the Chief Technical 
Officer, CEO, CFO and Chief Legal Officer) regularly about the cyber threat landscape, their plans to mitigate cybersecurity risks and 
their responses to cybersecurity incidents.  
Item 2. 
Properties 
As of June 30, 2024, our corporate headquarters are located at 950 Tower Lane, Suite No. 1200, Foster City, California 94404 
and consist of approximately 22,915 square feet of office space under a lease with an expiration date in October 2028. This facility 
accommodates our engineering, sales, marketing, operations, finance and administrative activities.  
We also lease additional facilities to accommodate our engineering, sales, marketing, and operations throughout the United States. 
Outside of the United States, we lease facilities to accommodate engineering and operations in India and Mexico. We believe that our 
existing facilities are suitable and adequate for our present purposes. 
Item 3. 
Legal Proceedings 
From time to time, we may become involved in legal proceedings and claims arising in the ordinary course of business. Certain 
of our outstanding legal matters include claims for indeterminate amounts of damages. We record a liability when we believe that it is 
probable that a loss has been incurred and the amount can be reasonably estimated. Based on our current knowledge, we do not believe 
that there is a reasonable possibility that the final outcome of pending or threatened legal proceedings to which we are a party, either 
individually or in the aggregate, will have a material adverse effect on our financial position, results of operations and cash flows. 
However, the outcome of such legal matters is subject to significant uncertainties.  
Item 4. 
Mine Safety Disclosures 
Not Applicable. 

 
36 
PART II 
Item 5. 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 
Our common stock is traded on the Nasdaq Global Select Market under the symbol QNST. On August 12, 2024, the closing price 
as reported on the Nasdaq Global Select Market of our common stock was $17.11 per share and we had approximately 38 stockholders 
of record of our common stock. The actual number of stockholders is greater than this number of record holders, and includes 
stockholders who are beneficial owners, but whose shares are held in street name by brokers and other nominees. This number of holders 
of record also does not include stockholders whose shares may be held in trust by other entities. 
We have never declared or paid, and do not anticipate declaring or paying, any dividends on our common stock. Any future 
determination as to the declaration and payment of dividends, if any, will be at the discretion of our board of directors and will depend 
on then existing conditions, including our financial condition, operating results, contractual restrictions, capital requirements, business 
prospects and other factors our board of directors may deem relevant. 
For equity compensation plan information refer to Item 12 in Part III of this Annual Report on Form 10-K. 
Stock Repurchase Program 
In April 2022, the Board of Directors canceled the prior stock repurchase program that commenced in July 2017 and authorized 
a new stock repurchase program allowing us to repurchase up to $40.0 million of our outstanding shares of common stock. Repurchases 
under this program may take place in the open market or in privately negotiated transactions and may be made under a Rule 10b5-1 
plan. There is no guarantee as to the exact number of shares that will be repurchased by us, and we may discontinue repurchases at any 
time.  
There was no stock repurchase activity during the fourth quarter of fiscal year 2024. As of June 30, 2024, approximately $16.8 
million remained available for stock repurchases pursuant to the board authorization.  
Performance Graph 
The following performance graph shall not be deemed “soliciting material” or to be “filed” with the Securities and Exchange 
Commission for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or the Exchange Act, or otherwise subject 
to the liabilities under that Section, and shall not be deemed to be incorporated by reference into any filing of QuinStreet, Inc. under the 
Securities Act of 1933, as amended, or the Exchange Act. 

 
37 
The following performance graph shows a comparison from June 30, 2019 through June 30, 2024 of cumulative total return for 
our common stock, the Nasdaq Composite Index and the RDG Internet Composite Index. Such returns are based on historical results 
and are not intended to suggest future performance. Data for the Nasdaq Composite Index and the RDG Internet Composite Index 
assume reinvestment of dividends. 
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN* 
Among QuinStreet, Inc., the NASDAQ Composite Index  
and the RDG Internet Composite Index 
 
Recent Sales of Unregistered Securities 
There were no unregistered sales of our equity securities in fiscal year 2024. 
Item 6. 
[Reserved] 
 
$0
$50
$100
$150
$200
$250
6/19
6/20
6/21
6/22
6/23
6/24
QuinStreet, Inc.
NASDAQ Composite
RDG Internet Composite
*$100 invested on 6/30/19 in stock or index, including reinvestment of dividends.
Fiscal year ending June 30.

 
38 
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 
You should read the following discussion and analysis of our financial condition and results of operations in conjunction with the 
consolidated financial statements and the notes thereto included elsewhere in this report. The following discussion contains forward-
looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the 
forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in 
this report, particularly in the sections titled “Cautionary Note on Forward-Looking Statements” and “Risk Factors.” 
Management Overview 
We are a leader in performance marketplaces and technologies for the financial services and home services industries. We 
specialize in customer acquisition for clients in high value, information-intensive markets or “verticals,” including financial services 
and home services. Our clients include some of the world’s largest companies and brands in those markets. The majority of our 
operations and revenue are in North America. 
We deliver measurable and cost-effective marketing results to our clients, typically in the form of qualified inquiries such as 
clicks, leads, calls, applications, or customers. Clicks, leads, calls, and applications can then convert into a customer or sale for clients 
at a rate that results in an acceptable marketing cost to them. We are typically paid by clients when we deliver qualified inquiries in the 
form of clicks, leads, calls, applications, or customers, as defined by our agreements with them. References to the delivery of customers 
means a sale or completed customer transaction (e.g., funded loans or customer appointments with clients). Because we bear the costs 
of media, our programs must result in attractive marketing costs to our clients at media costs and margins that provide sound financial 
outcomes for us. To deliver clicks, leads, calls, applications, and customers to our clients, generally we: 
• 
own or access targeted media through business arrangements (e.g., revenue sharing arrangements with online publisher 
partners, large and small) or by purchasing media (e.g., clicks from major search engines);  
• 
run advertisements or other forms of marketing messages and programs in that media that result in consumer or visitor 
responses, typically in the form of clicks (by a consumer to further qualification or matching steps, or to online client 
applications or offerings), leads (e.g., consumer contact information), calls (from a consumer or to a consumer by our owned 
and operated or contracted call centers or by that of our clients or their agents), applications (e.g., for enrollment or a financial 
product), or customers (e.g., funded personal loans); 
• 
continuously seek to display clients and client offerings to visitors or consumers that result in the maximum number of 
consumers finding solutions that can meet their needs and to which they will take action to respond, resulting in media buying 
efficiency (e.g., by segmenting media or traffic so that the most appropriate clients or client offerings can be displayed or 
“matched” to each segment based on fit, response rates or conversion rates); and 
• 
through technology and analytics, seek to optimize combination of objectives to satisfy the maximum number of shopping or 
researching visitors or consumers, deliver on client marketing objectives, effectively compete for online media, and generate 
a sound financial outcome for us. 
Our primary financial objective has been and remains creating revenue growth from sustainable sources, at target levels of 
profitability. Our primary financial objective is not to maximize short-term profits, but rather to achieve target levels of profitability 
while investing in various growth initiatives, as we continue to believe we are in the early stages of a large, long-term market opportunity. 
Our business derives its net revenue primarily from fees earned through the delivery of qualified inquiries such as clicks, leads, 
calls, applications, or customers. Through a vertical focus, targeted media presence and our technology platform, we are able to deliver 
targeted, measurable marketing results to our clients. 
Our financial services client vertical represented 64% and 66% of net revenue in fiscal years 2024 and 2023. Our home services 
client vertical represented 35% and 33% of net revenue in fiscal years 2024 and 2023. Other revenue, which primarily includes our 
performance marketing agency and technology services, represented 1% of net revenue in fiscal years 2024 and 2023. We generated 
the majority of our revenue from sales to clients in the United States. 

 
39 
Trends Affecting our Business 
Client Verticals 
Our financial services client vertical has been challenged by a number of factors in the past, including the limited availability of 
high quality media at acceptable margins caused by the acquisition of media sources by competitors, increased competition for high 
quality media and changes in search engine algorithms. These factors may impact our business in the future again. To offset this impact, 
we have enhanced our product set to provide greater segmentation, matching, transparency and right pricing of media that have enabled 
better monetization to provide greater access to high quality media sources. Moreover, we have entered into strategic partnerships and 
acquisitions to increase and diversify our access to quality media and client budgets. 
In addition, within our financial services client vertical, we derive a significant amount of revenue from auto insurance carriers 
and the financial results depend on the performance of the auto insurance industry. For example, inflation, weather-related and supply 
chain events have led to increases in insurance industry loss ratios, which decreased our clients’ advertising spending and thereby had 
a material adverse effect on our business. 
On July 1, 2020, we completed the acquisition of Modernize, a leading home improvement performance marketing company, to 
broaden our customer and media relationships in the home services client vertical. Our home services client vertical has been expanding 
over the past several years, primarily driven by successful execution of growth initiatives and synergies with the Modernize acquisition. 
Our business also benefits from more spending by clients in digital media and performance marketing as digital marketing 
continues to evolve. 
Acquisitions 
Acquisitions have historically been, and continue to be, an important element of our overall corporate strategy and use of capital. 
We have completed several strategic acquisitions in the past, including the acquisitions of BestCompany and AquaVida completed in 
fiscal year 2024, two immaterial acquisitions in fiscal year 2022, the acquisitions of Modernize, Mayo Labs and FCE completed in fiscal 
year 2021, and the acquisitions of AmOne, CCM, and MBT completed in fiscal year 2019. For detailed information regarding our 
acquisitions, refer to Note 6, Acquisitions to our consolidated financial statements. 
Development, Acquisition and Retention of High Quality Targeted Media 
One of the primary challenges of our business is finding or creating media that is high quality and targeted enough to attract 
prospects for our clients at costs that provide a sound financial outcome for us. In order to grow our business, we must be able to find, 
develop, or acquire and retain quality targeted media on a cost-effective basis. Consolidation of media sources, changes in search engine 
algorithms and increased competition for available media has, during some periods, limited and may continue to limit our ability to 
generate revenue at acceptable margins. To offset this impact, we have developed new sources of media, including entering into strategic 
partnerships with other marketing and media companies and acquisitions. Such partnerships include takeovers of performance marketing 
functions for large web media properties; backend monetization of unmatched traffic for clients with large media buys; and white label 
products for other performance marketing companies. We have also focused on growing our revenue from call center, email, mobile 
and social media traffic sources. 
Seasonality  
Our results are subject to significant fluctuation as a result of seasonality. In particular, our quarters ending December 31 (our 
second fiscal quarter) are typically characterized by seasonal weakness. In our second fiscal quarters, there is generally lower availability 
of media during the holiday period on a cost-effective basis and some of our clients have lower budgets. In our quarters ending March 
31 (our third fiscal quarter), this trend generally reverses with better media availability and often new budgets at the beginning of the 
year for our clients with fiscal years ending December 31. 
Our results are also subject to fluctuation as a result of seasonality in our clients’ business. For example, revenue in our home 
services client vertical is subject to cyclical and seasonal trends, as the consumer demand for home services typically rises during the 
spring and summer seasons and declines during the fall and winter seasons. Other factors affecting our clients’ businesses include macro 
factors such as credit availability in the market, interest rates, the strength of the economy and employment. 

 
40 
Regulations 
Our revenue has fluctuated in part as a result of federal, state and industry-based regulations and developing standards with respect 
to the enforcement of those regulations. Our business is affected directly because we operate websites and conduct telemarketing and 
email marketing, and indirectly affected as our clients adjust their operations as a result of regulatory changes and enforcement activity 
that affect their industries. 
Clients in our financial services vertical have been affected by laws and regulations and the increased enforcement of new and 
pre-existing laws and regulations. The effect of these regulations, or any future regulations, may continue to result in fluctuations in the 
volume and mix of our business with these clients. 
An example of a regulatory change that may affect our business is the amendment of the TCPA that affects telemarketing and the 
consent requirements for certain types of telemarketing calls and automated messaging. The scope and interpretation of the laws that 
are or may be applicable to the automated delivery of voice and text messages are continuously evolving and developing. Our clients 
may make business decisions based on their own experiences with the TCPA regardless of our products and compliance practices. Those 
decisions may negatively affect our revenue and profitability. 
Basis of Presentation 
Net Revenue 
Our business generates revenue primarily from fees earned through the delivery of qualified inquiries such as clicks, leads, calls, 
applications, or customers. We deliver targeted and measurable results through a vertical focus, which includes our financial services 
client vertical and our home services client vertical. All remaining businesses that are not significant enough for separate reporting are 
included in other revenue. 
Cost of Revenue 
Cost of revenue consists primarily of media and marketing costs, personnel costs, amortization of intangible assets, depreciation 
expense and facilities expense. Media and marketing costs consist primarily of fees paid to third-party publishers, media owners or 
managers, or to strategic partners that are directly related to a revenue-generating event and of pay-per-click, or PPC, ad purchases from 
Internet search companies. We pay these third-party publishers, media owners or managers, strategic partners and Internet search 
companies on a revenue-share, a cost-per-lead, or CPL, or cost-per-click, or CPC, basis. Personnel costs include salaries, stock-based 
compensation expense, bonuses, commissions and related taxes, and employee benefit costs. Personnel costs are primarily related to 
individuals associated with maintaining our servers and websites, our call center operations, our editorial staff, client management, 
creative team, content, compliance group and media purchasing analysts. Costs associated with software incurred in the development 
phase or obtained for internal use are capitalized and amortized to cost of revenue over the software’s estimated useful life. 
Operating Expenses 
We classify our operating expenses into three categories: product development, sales and marketing, and general and 
administrative. Our operating expenses consist primarily of personnel costs and, to a lesser extent, professional services fees, facilities 
fees and other costs. Personnel costs for each category of operating expenses generally include salaries, stock-based compensation 
expense, bonuses, commissions and related taxes, and employee benefit costs. 
Product Development. Product development expenses consist primarily of personnel costs, facilities fees and professional services 
fees related to the development and maintenance of our products and media management platform. 
Sales and Marketing. Sales and marketing expenses consist primarily of personnel costs, facilities fees and professional services 
fees. We are constraining expenses generally to the extent practicable. 
General and Administrative. General and administrative expenses consist primarily of personnel costs of our finance, legal, 
employee benefits and compliance, technical support and other administrative personnel, accounting and legal professional services 
fees, facilities fees and bad debt expense. 

 
41 
Interest and Other (Expense) Income, Net 
Interest and other (expense) income, net, consists primarily of interest expense, interest income, and other income and expense. 
Interest expense is related to imputed interest on post-closing payments related to our acquisitions. We have no borrowing agreements 
outstanding as of June 30, 2024; however interest expense could increase if, among other things, we enter into a new borrowing 
agreement to manage liquidity or make additional acquisitions through debt financing. Interest income represents interest earned on our 
cash and cash equivalents, which may increase or decrease depending on market interest rates and the amounts invested. Other (expense) 
income, net includes impairment charge for investment in equity securities, gains and losses on foreign currency exchange, and other 
non-operating items. 
(Provision for) Benefit from Income Taxes 
We are subject to tax in the United States as well as other tax jurisdictions or countries in which we conduct business. Earnings 
from our limited non-U.S. activities are subject to local country income tax and may be subject to U.S. income tax. 
Results of Operations 
A discussion regarding our results of operations for fiscal year 2024 compared to fiscal year 2023 is presented below. A discussion 
regarding our results of operations for fiscal year 2023 compared to fiscal year 2022 can be found under the heading Results of Operation 
in Part II, Item 7., Management's Discussion and Analysis of Financial Condition and Results of Operations of our Annual Report on 
Form 10-K for fiscal year 2023, filed with the SEC on August 21, 2023, which is available on the SEC’s website at www.sec.gov. 
The following table presents our consolidated statements of operations for the periods indicated: 
 
 
Fiscal Year Ended June 30, 
 
 
2024 
 
 
2023 
 
 
2022 
 
 
(In thousands, except percentages) 
 
Net revenue 
$ 
613,514
100.0% $ 
580,624
100.0% $ 
582,099
100.0% 
Cost of revenue (1) 
567,268
92.5
532,101
91.6
528,368
90.8
Gross profit 
46,246
7.5
48,523
8.4
53,731
9.2
Operating expenses: (1) 
Product development 
30,045
4.9
28,893
5.0
21,906
3.7
Sales and marketing 
13,607
2.2
12,542
2.2
11,042
1.9
General and administrative 
30,659
5.0
27,904
4.8
25,501
4.4
Operating loss 
(28,065) 
(4.6) 
(20,816) 
(3.6) 
(4,718) 
(0.8) 
Interest income 
408
0.1
296
0.1
10
—
Interest expense 
(680) 
(0.1) 
(790) 
(0.2) 
(1,075) 
(0.2) 
Other (expense) income, net 
(2,059) 
(0.3) 
(52) 
—
21
—
Loss before income taxes 
(30,396) 
(4.9) 
(21,362) 
(3.7) 
(5,762) 
(1.0) 
(Provision for) benefit from income 
taxes 
(935) 
(0.2) 
(47,504) 
(8.2) 
514
0.1
Net loss 
$ 
(31,331) 
(5.1)% $ 
(68,866) 
(11.9)% $ 
(5,248) 
(0.9)%
 
(1) Cost of revenue and operating expenses include stock-based compensation expense as follows: 
 
Cost of revenue 
$ 
8,409
1.4% $ 
7,923
1.4% $ 
7,475
1.3% 
Product development 
3,147
0.5
2,880
0.5
2,575
0.4
Sales and marketing 
2,968
0.5
2,298
0.4
2,378
0.4
General and administrative 
9,177
1.5
5,685
1.0
6,078
1.0

 
42 
Gross Profit 
 
Fiscal Year Ended June 30, 
  2024 - 2023 
  2023 - 2022 
 
2024 
  
2023 
  
2022 
  % Change 
  % Change 
 
(In thousands) 
 
Net revenue 
$ 613,514
$ 580,624
$ 582,099
6% 
—% 
Cost of revenue 
567,268
532,101
528,368
7% 
1% 
Gross profit 
$ 
46,246
$ 
48,523
$ 
53,731
(5%)
(10%)
Gross profit % 
8% 
8% 
9%
Net Revenue  
Net revenue increased by $32.9 million, or 6%, in fiscal year 2024 compared to fiscal year 2023. Revenue from our financial 
services client vertical increased by $12.9 million, or 3%, due to an increase in revenue in our credit cards, personal loans and banking 
businesses due to increased media and client budgets. This was partially offset by a decrease in revenue in our insurance business 
associated with decreased spending by insurance carriers to address profitability concerns caused by inflation and higher costs to repair 
and replace vehicles. Revenue from our home services client vertical increased by $18.8 million, or 10%, primarily as a result of 
increased client budgets and successful execution of our growth initiatives. Other revenue increased by $1.2 million, or 16%, which 
primarily includes performance marketing agency and technology services. 
Cost of Revenue and Gross Profit Margin  
Cost of revenue increased by $35.2 million, or 7%, in fiscal year 2024 compared to fiscal year 2023. This was primarily driven 
by increased media and marketing costs of $20.8 million due to higher revenue volumes. Personnel costs increased by $8.3 million 
mainly due to higher average headcount and higher incentive compensation due to revenue growth, and increased stock-based 
compensation expense. Depreciation and amortization expense increased by $4.6 million mainly due to additional capitalization of 
internally developed software. Other costs including facilities, equipment and supplies increased by $1.3 million primarily due to 
increases in software license fees and maintenance contracts. 
Gross profit margin, which is the difference between net revenue and cost of revenue as a percentage of net revenue, remained 
relatively flat at 8% in fiscal years 2024 and 2023. Our gross profit was $46.2 million for fiscal year 2024 compared to $48.5 million 
for fiscal year 2023, a decrease of $2.3 million, or 5%, primarily driven by higher personnel costs as a percentage of revenue to support 
our continued efforts to invest in long-term growth initiatives and capabilities. 
Operating Expenses 
 
Fiscal Year Ended June 30, 
  
2024 - 2023 
  
2023 - 2022 
 
2024 
  
2023 
  
2022 
  
% Change 
  
% Change 
 
(In thousands) 
 
Product development 
$ 
30,045
$ 
28,893
$ 
21,906 
4%
32 % 
Sales and marketing 
13,607
12,542
11,042 
8%
14 % 
General and administrative 
30,659
27,904
25,501 
10%
9 % 
Operating expenses 
$ 
74,311
$ 
69,339
$ 
58,449 
7%
19 % 
Product Development Expenses  
Product development expenses increased by $1.2 million, or 4%, in fiscal year 2024 compared to fiscal year 2023. This was 
primarily due to increased personnel costs of $1.7 million as a result of higher headcount and increased stock-based compensation, 
partially offset by decreased professional services costs of $0.6 million. 
Sales and Marketing Expenses  
Sales and marketing expenses increased by $1.1 million, or 8%, in fiscal year 2024 compared to fiscal year 2023. This was 
primarily due to increased personnel costs as a result of higher headcount and increased stock-based compensation. 

 
43 
General and Administrative Expenses 
General and administrative expenses increased by $2.8 million, or 10%, in fiscal year 2024 compared to fiscal year 2023. This 
was primarily due to higher stock-based compensation by $3.5 million as a result of not achieving the conditions for performance-based 
restricted stock in fiscal year 2023 and higher other expenses by $1.2 million primarily due to changes in business and sales tax reserves, 
partially offset by lower bad debt expense of $2.0 million. 
Interest and Other (Expense) Income, Net 
 
Fiscal Year Ended June 30, 
  
2024 - 2023 
 
 2023 - 2022 
 
2024 
  
2023 
  
2022 
  
% Change 
 
 % Change 
 
(In thousands) 
 
Interest income 
$ 
408 
$ 
296 
$ 
10
38% 
2860% 
Interest expense 
(680 ) 
(790 ) 
(1,075) 
(14%) 
(27%)
Other (expense) income, net 
(2,059 ) 
(52 ) 
21
3860% 
(348%)
Interest and other expense, net 
$ 
(2,331 ) $ 
(546 ) $ 
(1,044) 
327% 
(48%)
Interest income relates to interest earned on our cash and cash equivalents. Interest expense relates to imputed interest on post-
closing payments related to our acquisitions. Interest expense decreased by $0.1 million, or 14%, in fiscal year 2024 compared to fiscal 
year 2023 primarily due to decreased imputed interest on a lower average outstanding balance of the post-closing payments. Other 
(expense) income, net, increased by $2.0 million, or 3,860% in fiscal year 2024 compared to fiscal year 2023 primarily due impairment 
charge for investment in equity securities of $2.0 million recorded in third quarter of fiscal year 2024. 
(Provision for) Benefit from Income Taxes 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
 
 
2022 
 
(In thousands) 
 
(Provision for) benefit from income taxes 
$ 
(935) 
$ (47,504 ) 
$ 
514 
Effective tax rate 
(3.1%) 
(222.4 %)
8.9 % 
We recorded a provision for income taxes of $0.9 million in fiscal year 2024, primarily as a result of a net expense for deferred 
federal, state and foreign income taxes of $0.5 million and current state and foreign income taxes of $0.4 million. The net deferred tax 
expense is related to indefinite lived deferred tax liabilities unable to be offset with deferred tax assets. As a result of continued operating 
losses, the Company maintained a valuation allowance against its net deferred tax assets. 
We recorded a provision for income taxes of $47.5 million in fiscal year 2023, primarily as a result of establishing a valuation 
allowance against the net deferred tax assets, which resulted in deferred federal and state income taxes of $47.1 million and current state 
and foreign income taxes of $0.4 million. We evaluated the need for a valuation allowance at year end by considering among other 
things, the nature, frequency and severity of current and cumulative losses, reversal of taxable temporary differences, tax planning 
strategies, forecasts of future profitability, and the duration of statutory carryforward periods. Based upon this analysis, we determined 
that the significant negative evidence associated with cumulative losses in recent periods and current results outweighed the positive 
evidence as of June 30, 2023 and accordingly, the near-term realization of certain of these assets was deemed not more likely than not. 
We recorded a one-time non-cash charge to income tax expense of $52.4 million to establish a valuation allowance against its net 
deferred tax assets in the fourth quarter of fiscal year 2023. 
Our effective tax rate was (3.1%), (222.4%) and 8.9% in fiscal years 2024, 2023 and 2022. The increase in our effective tax rate 
for fiscal year 2024 compared to fiscal year 2023 was primarily due to the one-time charge related to the recognition of valuation 
allowance in fiscal year 2023.    

 
44 
Adjusted EBITDA 
 
Fiscal Year Ended June 30, 
 
 
2024 
  
2023 
  
2022 
 
 
(In thousands) 
 
Other Financial Data: 
 
 
Adjusted EBITDA (1) 
$ 
20,365
$ 
16,690
$ 
31,030
 
(1) We define adjusted EBITDA as net income (loss) less depreciation and amortization expense, stock-based compensation expense, 
interest and other expense, net, provision for (benefit from) income taxes, restructuring costs, acquisition costs, litigation settlement 
expense, tax settlement expense, and contingent consideration adjustment.  
We include adjusted EBITDA in this report because (i) we seek to manage our business to a level of adjusted EBITDA as a 
percentage of net revenue, (ii) it is used internally by management for planning purposes, including preparation of internal budgets; to 
allocate resources; to evaluate the effectiveness of operational strategies and capital expenditures as well as the capacity to service debt, 
(iii) it is a key basis upon which management assesses our operating performance, (iv) it is one of the primary metrics investors use in 
evaluating Internet marketing companies, (v) it is a factor in determining compensation, (vi) it is an element of certain financial 
covenants under our historical borrowing arrangements, and (vii) it is a factor that assists investors in the analysis of ongoing operating 
trends.  
We use adjusted EBITDA as a key performance measure because we believe it facilitates operating performance comparisons 
from period to period by excluding potential differences caused by variations in capital structures (affecting interest expense), tax 
positions (such as the impact of changes in effective tax rates or fluctuations in permanent differences or discrete quarterly items), non-
recurring charges and certain other items that we do not believe are indicative of our core operating activities (such as acquisition related 
expense, contingent consideration adjustment, litigation settlement expense, tax settlement expense, restructuring costs, and other 
expense, net) and the non-cash impact of depreciation and amortization expense and stock-based compensation expense. 
In addition, we believe adjusted EBITDA and similar measures are widely used by investors, securities analysts, ratings agencies 
and other interested parties in our industry as a measure of financial performance, debt-service capabilities and as a metric for analyzing 
company valuations. Our use of adjusted EBITDA has limitations as an analytical tool, and it should not be considered in isolation or 
as a substitute for analysis of our results as reported under accounting principles generally accepted in the United States of America 
(“GAAP”). Some of these limitations are: 
• 
adjusted EBITDA does not reflect our cash expenditures for internal software development projects, capital equipment or 
other contractual commitments;  
• 
although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be 
replaced in the future, and adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements; 
• 
adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; 
• 
adjusted EBITDA does not consider the potentially dilutive impact of issuing stock-based compensation to our management 
team and employees; 
• 
should we enter into borrowing arrangements in the future, adjusted EBITDA does not reflect the interest expense or the 
cash requirements that may be necessary to service interest or principal payments on such indebtedness; 
• 
adjusted EBITDA does not reflect certain tax payments that may represent a reduction in cash available to us; and 
• 
other companies, including companies in our industry, may calculate adjusted EBITDA measures differently, which reduces 
their usefulness as a comparative measure. 
Due to these limitations, adjusted EBITDA should not be considered as a measure of discretionary cash available to us to invest 
in the growth of our business. When evaluating our performance, adjusted EBITDA should be considered alongside other financial 
performance measures, including various cash flow metrics, net income (loss) and our other GAAP results. 

 
45 
The following table presents a reconciliation of adjusted EBITDA to net loss calculated in accordance with GAAP, the most 
comparable GAAP measure, for each of the periods indicated: 
 
 
Fiscal Year Ended June 30, 
 
 
2024 
  
2023 
  
2022 
 
 
(In thousands) 
 
Net loss 
$ 
(31,331) $ 
(68,866) $ 
(5,248) 
Depreciation and amortization 
23,957
19,155
16,961
Stock-based compensation expense 
23,701
18,786
18,506
Interest and other expense, net 
2,331
546
1,044
Provision for (benefit from) income taxes 
935
47,504
(514) 
Restructuring costs 
678
212
138
Acquisition costs 
94
102
519
Litigation settlement expense 
—
6
34
Tax settlement expense 
—
(755) 
516
Contingent consideration adjustment 
—
—
(926) 
Adjusted EBITDA 
$ 
20,365
$ 
16,690
$ 
31,030
 
Liquidity and Capital Resources 
As of June 30, 2024, our principal sources of liquidity consisted of cash and cash equivalents of $50.5 million and cash we expect 
to generate from future operations. Our cash and cash equivalents are maintained in highly liquid investments with remaining maturities 
of 90 days or less at the time of purchase. We believe our cash equivalents are liquid and accessible. 
Our short-term and long-term liquidity requirements primarily arise from our working capital requirements, capital expenditures, 
internal software development costs, repurchases of our common stock, and acquisitions from time to time. Our acquisitions also may 
have deferred purchase price components and contingent consideration which requires us to make a series of payments following the 
acquisition closing date. Our primary operating cash requirements include the payment of media costs, personnel costs, costs of 
information technology systems and office facilities. Our ability to fund these requirements will depend on our future cash flows, which 
are determined, in part, by future operating performance and are, therefore, subject to prevailing global macroeconomic conditions and 
financial, business and other factors, some of which are beyond our control. Even though we may not need additional funds to fund 
anticipated liquidity requirements, we may still elect to obtain debt financing or issue additional equity securities for other reasons. 
In April 2022, our Board of Directors canceled our prior stock repurchase program that commenced in July 2017 and authorized 
a new stock repurchase program allowing the repurchase of up to $40.0 million worth of common stock. In fiscal year 2024, we 
repurchased and retired 247,618 shares of our common stock at an average price of $8.85 per share at a total cost of $2.2 million 
(including a broker commission of $0.03 per share). Repurchases under this program took place in the open market and were made 
under a Rule 10b5-1 plan. The repurchased shares of common stock were recorded as treasury stock and were accounted for under the 
cost method. As of June 30, 2024, approximately $16.8 million remained available for stock repurchases pursuant to the board 
authorization. 
We believe that our principal sources of liquidity will be sufficient to satisfy our currently anticipated cash requirements through 
at least the next 12 months and thereafter for the foreseeable future. 

 
46 
Cash Flows 
A discussion regarding our cash flows for fiscal year 2024 compared to fiscal year 2023 is presented below. A discussion regarding 
our cash flows for fiscal year 2023 as compared to fiscal year 2022 can be found under the heading Liquidity and Capital Resources in 
Part II, Item 7., Management's Discussion and Analysis of Financial Condition and Results of Operations of our Annual Report on Form 
10-K for fiscal year 2023, filed with the SEC on August 21, 2023, which is available on the SEC’s website at www.sec.gov. 
The following table summarizes our cash flows for the periods indicated: 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
  
2022 
 
(In thousands) 
 
Net cash provided by operating activities 
$ 
12,039 
$ 
11,838 
$ 
28,672
Net cash used in investing activities 
(22,735 ) 
(15,125 ) 
(9,225) 
Net cash used in financing activities 
(12,511 ) 
(19,459 ) 
(33,315) 
Net Cash provided by Operating Activities 
Cash flows from operating activities are primarily the result of our net (loss) income adjusted for depreciation and amortization, 
provision for or benefit from sales returns and doubtful accounts receivable, stock-based compensation expense, change in the fair value 
of contingent consideration, non-cash lease expense, deferred income taxes, impairment of investment in equity securities and changes 
in working capital components. Cash provided by operating activities was $12.0 million in fiscal year 2024, compared to $11.8 million 
in fiscal year 2023 and $28.7 million in fiscal year 2022. 
Cash provided by operating activities in fiscal year 2024 consisted of a net loss of $31.3 million, adjusted for non-cash adjustments 
of $50.4 million, and a net decrease in cash from changes in working capital of $7.0 million. The non-cash adjustments primarily 
consisted of stock-based compensation expense of $23.7 million, depreciation and amortization expense of $24.0 million, and 
impairment charge for investment in equity securities of $2.0 million. The changes in working capital accounts were primarily 
attributable to an increase in accounts receivable of $44.9 million, offset by an increase in accounts payable of $10.5 million, an increase 
in accrued liabilities of $25.4 million, and a decrease in prepaid expenses and other current assets of $3.0 million. The increases in 
accounts receivable, accrued liabilities and accounts payable were primarily due to higher revenue levels in the two months ended June 
30, 2024 as compared same period in prior year, and the timing of receipts and payments. The decrease in prepaid expenses and other 
current assets was primarily due to decreased prepayments made to third-party publishers and lower amortization expense. 
Cash provided by operating activities in fiscal year 2023 consisted of net loss of $68.9 million, adjusted for non-cash adjustments 
of $86.7 million and changes in working capital accounts of $6.0 million. The non-cash adjustments primarily consisted of a one-time 
non-cash charge of $47.2 million to establish a valuation allowance for our deferred tax assets, depreciation and amortization of $19.2 
million, and stock-based compensation expense of $18.8 million. The changes in working capital accounts were primarily attributable 
to a decrease in accrued liabilities of $7.1 million, an increase in prepaid expenses and other assets of $4.8 million, and a decrease in 
accounts payable of $4.8 million, offset by a decrease in accounts receivable of $10.9 million. 
Net Cash Used in Investing Activities 
Cash flows from investing activities generally include capital expenditures, capitalized internal software development costs, 
acquisitions from time to time and investment in equity securities. Cash used in investing activities was $22.7 million in fiscal year 
2024, compared to $15.1 million in fiscal year 2023 and $9.2 million in fiscal year 2022. 
Cash used in investing activities in fiscal year 2024 was primarily composed of $16.7 million capital expenditures and capitalized 
internal software development costs, $4.5 million cash payment at the closing of business acquisitions in the third quarter of fiscal year 
2024, and $1.5 million of other investing activities. Cash used in investing activities in fiscal year 2023 was primarily composed of 
$15.0 million capital expenditures and capitalized internal software development costs. 
Net Cash Used in Financing Activities 
Cash flows from financing activities generally include repurchases of common stock, payment of withholding taxes related to the 
release of restricted stock, net of share settlement, proceeds from the exercise of stock options and issuance of common stock under 
employee stock purchase plan, and post-closing payments and contingent consideration related to business acquisitions. Cash used in 
financing activities was $12.5 million in fiscal year 2024, compared to $19.5 million in fiscal year 2023 and $33.3 million in fiscal year 
2022. 

 
47 
Cash used in financing activities in fiscal year 2024 was due to payment of post-closing payments and contingent consideration 
related to acquisitions of $7.0 million, payment of withholding taxes related to the release of restricted stock, net of share settlement of 
$6.7 million, and repurchases of common stock of $2.3 million, offset by proceeds from the issuance of common stock under the 
employee stock purchase plan and exercise of stock options of $3.5 million. 
Cash used in financing activities in fiscal year 2023 was due to payment of post-closing payments and contingent consideration 
related to acquisitions of $11.6 million, repurchases of common stock of $5.6 million, and the payment of withholding taxes related to 
the release of restricted stock, net of share settlement of $5.4 million, offset by proceeds from the issuance of common stock under the 
employee stock purchase plan and exercise of stock options of $3.2 million. 
Contractual Obligations  
The following table summarizes our payments due under our contractual obligations as of June 30, 2024: 
 
Total 
 
Less than  
1 Year 
 
1-3 Years 
 
3-5 Years 
 
More than  
5 Years 
 
(In thousands) 
 
Operating leases (1) 
$ 
13,921 
$ 
3,896
$ 
5,631 
$ 
4,185 
$ 
209
Post-closing payment related to acquisitions (2) 
18,143 
8,416
9,727 
— 
—
Contingent consideration related to acquisitions (2) 
2,466 
956
1,510 
— 
—
Total 
$ 
34,530 
$ 
13,268
$ 
16,868 
$ 
4,185 
$ 
209
(1) Represents payments for our operating lease obligations, including short term lease obligations. 
We lease various office facilities, including our corporate headquarters in Foster City, California. The terms of certain lease 
agreements include rent escalation provisions and tenant improvement allowances.  
In February 2010, we entered into a lease agreement and into a subsequent lease amendment in April 2018 for our corporate 
headquarters located at 950 Tower Lane, Foster City, California. In March 2023, the lease agreement was further amended, pursuant 
to which the corporate headquarters will be relocated to a different floor within the same building upon the expiration of the existing 
lease. The amended agreement commenced in fiscal year 2024, with a lease term of five years and one option to extend the term of 
the lease for an additional three years. 
(2) In accordance with the terms of the acquisitions completed in fiscal years 2024, 2022, 2021 and 2019, we are required to make post-
closing payments and contingent consideration payments. See Note 6, Acquisitions, to our consolidated financial statements for more 
information on the post-closing payments and contingent consideration payments related to our business acquisitions.  
The above table does not include approximately $2.7 million of long-term income tax liabilities as of June 30, 2024 for uncertainty 
in income taxes due to the fact that we are unable to reasonably estimate the timing of these potential future payments.  
Critical Accounting Policies and Estimates 
We have prepared our consolidated financial statements in conformity with GAAP. In doing so, we are required to make estimates 
and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the 
financial statements and reported amounts of revenue and expenses during the reporting period. Actual results may differ significantly 
from these estimates. Some of the estimates and assumptions we are required to make relate to matters that are inherently uncertain as 
they pertain to future events. We base these estimates and assumptions on historical experience or on various other factors that we 
believe to be reasonable and appropriate under the circumstances. On an ongoing basis, we reconsider and evaluate our estimates and 
assumptions.  
We refer to these estimates and assumptions as critical accounting policies and estimates. We believe that the critical accounting 
policies listed below involve our more significant judgments, estimates and assumptions and, therefore, could have the greatest potential 
impact on our consolidated financial statements. In addition, we believe that a discussion of these policies is necessary to understand 
and evaluate the consolidated financial statements contained in this report. 
See Note 2, Summary of Significant Accounting Principles, to our consolidated financial statements for further information on our 
critical and other significant accounting policies. 

 
48 
Revenue Recognition 
We generate our revenue primarily from fees earned through the delivery of qualified inquiries such as clicks, leads, calls, 
applications, or customers. We recognize revenue when we transfer control of promised goods or services to our clients in an amount 
that reflects the consideration to which we expect to be entitled in exchange for those goods or services. We recognize revenue pursuant 
to the five-step framework contained in ASC 606, Revenue from Contracts with Customers: (i) identify the contract with a client; (ii) 
identify the performance obligations in the contract, including whether they are distinct in the context of the contract; (iii) determine the 
transaction price, including the constraint on variable consideration; (iv) allocate the transaction price to the performance obligations in 
the contract; and (v) recognize revenue when (or as) the Company satisfies the performance obligations. 
As part of determining whether a contract exists, probability of collection is assessed on a client-by-client basis at the outset of 
the contract. Clients are subjected to a credit review process that evaluates the clients’ financial position and the ability and intention to 
pay. If it is determined from the outset of an arrangement that the client does not have the ability or intention to pay, we will conclude 
that a contract does not exist and will continuously reassess our evaluation until we are able to conclude that a contract does exist. 
Generally, our contracts specify the period of time as one month, but in some instances the term may be longer. However, for 
most of our contracts with clients, either party can terminate the contract at any time without penalty. Consequently, enforceable rights 
and obligations only exist on a day-to-day basis, resulting in individual daily contracts during the specified term of the contract or until 
one party terminates the contract prior to the end of the specified term. 
We have assessed the services promised in our contracts with clients and have identified one performance obligation, which is a 
series of distinct services. Depending on the client’s needs, these services consist of a specified or an unlimited number of clicks, leads, 
calls, applications, customers, etc. (hereafter collectively referred to as “marketing results”) to be delivered over a period of time. We 
satisfy these performance obligations over time as the services are provided. We do not promise to provide any other significant goods 
or services to our clients. 
Transaction price is measured based on the consideration that we expect to receive from a contract with a client. Our contracts 
with clients contain variable consideration as the price for an individual marketing result varies on a day-to-day basis depending on the 
market-driven amount a client has committed to pay. However, because we ensure the stated period of our contracts does not generally 
span multiple reporting periods, the contractual amount within a period is based on the number of marketing results delivered within 
the period. Therefore, the transaction price for any given period is fixed and no estimation of variable consideration is required. 
If a marketing result delivered to a client does not meet the contractual requirements associated with that marketing result, our 
contracts allow for clients to return a marketing result generally within 5-10 days of having received the marketing result. Such returns 
are factored into the amount billed to the client on a monthly basis and consequently result in a reduction to revenue in the same month 
the marketing result is delivered. No warranties are offered to our clients. 
We do not allocate transaction price as we have only one performance obligation and our contracts do not generally span multiple 
periods. Taxes collected from clients and remitted to governmental authorities are not included in revenue. We elected to use the practical 
expedient which allows us to record sales commissions as expense as incurred when the amortization period would have been one year 
or less. 
We bill clients monthly in arrears for the marketing results delivered during the preceding month. Our standard payment terms 
are 30-60 days. Consequently, we do not have significant financing components in our arrangements. 
Separately from the agreements that we have with clients, we have agreements with Internet search companies, third-party 
publishers and strategic partners that we engage with to generate targeted marketing results for our clients. We receive a fee from our 
clients and separately pay a fee to the Internet search companies, third-party publishers and strategic partners. We evaluate whether we 
are the principal (i.e., report revenue on a gross basis) or agent (i.e., report revenue on a net basis). In doing so, we first evaluate whether 
we control the goods or services before they are transferred to the clients. If we control the goods or services before they are transferred 
to the clients, we are the principal in the transaction. As a result, the fees paid by our clients are recognized as revenue and the fees paid 
to our Internet search companies, third-party publishers and strategic partners are included in cost of revenue. If we do not control the 
goods or services before they are transferred to the clients, we are the agent in the transaction and recognize revenue on a net basis. We 
have one subsidiary, CCM, which provides performance marketing agency and technology services to clients in financial services, 
education and other markets, recognizing revenue on a net basis. Determining whether we control the goods or services before they are 
transferred to the clients may require judgment.  

 
49 
Stock-Based Compensation 
We measure and record the expense related to stock-based transactions based on the fair values of stock-based payment awards, 
as determined on the date of grant. The fair value of restricted stock units with a service condition (“service-based RSU”) is determined 
based on the closing price of our common stock on the date of grant. To estimate the fair value of stock options and purchase rights 
granted under the employee stock purchase plan (“ESPP”), we selected the Black-Scholes option pricing model. The fair value of 
restricted stock units with a service and performance condition (“performance-based RSU”) is determined based on the closing price of 
our common stock on the date of grant. Grant date as defined by ASC 718 is determined when the components that comprise the 
performance targets have been fully established. If a grant date has not been established, the compensation expense associated with the 
performance-based RSUs is re-measured at each reporting date based on the closing price of our common stock at each reporting date 
until the grant date has been established. In applying these models, our determination of the fair value of the award is affected by 
assumptions regarding a number of subjective variables. These variables include, but are not limited to, the expected stock price volatility 
over the term of the award and the employees’ actual and projected stock option exercise and pre-vesting employment termination 
behaviors. We estimate the expected volatility of our common stock based on our historical volatility over the expected term of the 
award. We have no history or expectation of paying dividends on our common stock. The risk-free interest rate is based on the U.S. 
Treasury yield for a term consistent with the expected term of the award. 
We recognize stock-based compensation expense for options and service-based RSUs using the straight-line method, and for 
performance-based RSUs using the graded vesting method, based on awards ultimately expected to vest. We recognize stock-based 
compensation expense for the purchase rights granted under the ESPP using the straight-line method over the offering period. We 
estimate future forfeitures at the date of grant. On an annual basis, we assess changes to our estimate of expected forfeitures based on 
recent forfeiture activity. The effect of adjustments made to the forfeiture rates, if any, is recognized in the period that change is made.  
Income Taxes  
The Company accounts for income taxes using an asset and liability approach to record deferred taxes. The Company’s deferred 
income tax assets represent temporary differences between the financial statement carrying amount and the tax basis of existing assets 
and liabilities that will result in deductible amounts in future years, including net operating loss carry forwards. Deferred tax assets and 
liabilities are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets 
and liabilities are expected to be realized or settled. Valuation allowances are provided when necessary to reduce deferred tax assets to 
the amount expected to be realized. The Company regularly assess the realizability of our deferred tax assets. Judgment is required to 
determine whether a valuation allowance is necessary and the amount of such valuation allowance, if appropriate. The Company 
considers all available evidence, both positive and negative, to determine, based on the weight of available evidence, whether it is more 
likely than not that some or all of the deferred tax assets will not be realized. In evaluating the need, or continued need, for a valuation 
allowance The Company considers, among other things, the nature, frequency and severity of current and cumulative taxable income or 
losses, forecasts of future profitability, and the duration of statutory carryforward periods. Our judgment regarding future profitability 
may change due to future market conditions, changes in U.S. or international tax laws and other factors.  
The Company recognizes tax benefits from an uncertain tax position only if it is more likely than not, based on the technical 
merits of the position, that the tax position will be sustained on examination by the tax authorities. The tax benefits recognized in the 
financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being 
realized upon ultimate settlement. Interest and penalties related to unrecognized tax benefits are recognized within income tax expense. 
Acquisitions and Business Combinations 
In each acquisition transaction, we assess whether the transaction should follow accounting guidance applicable to an asset 
acquisition or a business combination. This assessment requires an evaluation of whether the fair value of the gross assets acquired is 
concentrated in a single identifiable asset or a group of similar identifiable assets, resulting in an asset acquisition or, if not, resulting in 
a business combination. An asset acquisition is an acquisition of an asset, or a group of assets, that does not meet the definition of a 
business. 
We account for asset acquisitions using the cost accumulation and allocation model, whereby the costs of acquisition are allocated 
to the assets acquired on a relative fair value basis in accordance with our accounting policies. 

 
50 
We account for business combinations using the acquisition method, which requires that the total consideration for each of the 
acquired business be allocated to the assets acquired and liabilities assumed based on their estimated fair values at the acquisition date. 
The excess of the purchase price over the fair values of these identifiable assets and liabilities is recorded as goodwill. During the 
measurement period, which may be up to one year from the acquisition date, we may record adjustments to the assets acquired and 
liabilities assumed with the corresponding offset to goodwill. 
In determining the fair value of assets acquired and liabilities assumed in a business combination, we used the income approach 
to value our most significant acquired assets. Significant assumptions relating to our estimates in the income approach include base 
revenue, revenue growth rate net of client attrition, projected gross margin, discount rates, projected operating expenses and the future 
effective income tax rates. The valuations of our acquired businesses have been performed by a third-party valuation specialist under 
our management’s supervision. We believe that the estimated fair value assigned to the assets acquired and liabilities assumed are based 
on reasonable assumptions and estimates that marketplace participants would use. However, such assumptions are inherently uncertain 
and actual results could differ from those estimates. Future changes in our assumptions or the interrelationship of those assumptions 
may negatively impact future valuations. In future measurements of fair value, adverse changes in discounted cash flow assumptions 
could result in an impairment of goodwill or intangible assets that would require a non-cash charge to the consolidated statements of 
operations and comprehensive loss and may have a material effect on our financial condition and operating results. 
Acquisition related costs in a business combination are not considered part of the consideration, and are expensed as operating 
expenses as incurred. Contingent consideration, if any, is measured at fair value initially on the acquisition date as well as subsequently 
at the end of each reporting period until settlement at the end of the assessment period. We include the results of operations of the 
businesses acquired as of the beginning of the acquisition dates. 
Goodwill 
We conduct a test for the impairment of goodwill at the reporting unit level on at least an annual basis and whenever there are 
events or changes in circumstances that would more likely than not reduce the estimated fair value of a reporting unit below its carrying 
value. Application of the goodwill impairment test requires judgment, including the identification of reporting units, assigning assets 
and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value of each reporting unit. Significant 
judgments required to estimate the fair value of reporting units include estimating future cash flows and determining appropriate discount 
rates, growth rates, an appropriate control premium and other assumptions. Changes in these estimates and assumptions could materially 
affect the determination of fair value for each reporting unit which could trigger impairment. 
We perform our annual goodwill impairment test on April 30 and conduct a qualitative assessment to determine whether it is 
necessary to perform a quantitative goodwill impairment test. In assessing the qualitative factors, we consider the impact of key factors 
such as changes in the general economic conditions, changes in industry and competitive environment, stock price, actual revenue 
performance compared to previous years, forecasts and cash flow generation. We had one reporting unit for purposes of allocating and 
testing goodwill for fiscal year 2024. Based on the results of the qualitative assessment completed as of April 30, 2024, there were no 
indicators of impairment. 
Long-Lived Assets 
We evaluate long-lived assets, such as property and equipment and purchased intangible assets with finite lives, for impairment 
whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. If necessary, a 
quantitative test is performed that requires the application of judgment when assessing the fair value of an asset. When we identify an 
impairment, we reduce the carrying amount of the asset to its estimated fair value based on a discounted cash flow approach or, when 
available and appropriate, to comparable market values. As of April 30, 2024, we evaluated our long-lived assets and concluded there 
were no indicators of impairment.  
Recent Accounting Pronouncements 
See Note 2, Summary of Significant Accounting Policies, to our consolidated financial statements for information with respect to 
recent accounting pronouncements and the impact of these pronouncements on our consolidated financial statements. 

 
51 
Item 7A. 
Quantitative and Qualitative Disclosures about Market Risk  
We are exposed to market risks in the ordinary course of our business. Market risk represents the risk of loss that may impact our 
financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily the result of 
fluctuations in interest rates.  
Interest Rate Risk  
We invest our cash equivalents in money market funds. Cash and cash equivalents are held for working capital purposes and 
acquisition financing. We do not enter into investments for trading or speculative purposes. We believe that we do not have material 
exposure to changes in the fair value of these investments as a result of changes in interest rates due to the short-term nature of our 
investments. Declines in interest rates may reduce future investment income. A hypothetical decline of 1% in the interest rate on our 
investments would not have a material effect on our consolidated financial statements.  

 
52 
Item 8. 
Financial Statements and Supplementary Data 
QUINSTREET, INC. 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 
 
Page 
Report of PricewaterhouseCoopers LLP, Independent Registered Public Accounting Firm (PCAOB ID 238) .............................. 
53
Consolidated Balance Sheets ............................................................................................................................................................ 
55
Consolidated Statements of Operations and Comprehensive Loss ................................................................................................... 
56
Consolidated Statements of Stockholders’ Equity ............................................................................................................................ 
57
Consolidated Statements of Cash Flows ........................................................................................................................................... 
58
Notes to Consolidated Financial Statements .................................................................................................................................... 
59
 

 
53 
Report of Independent Registered Public Accounting Firm  
To the Board of Directors and Stockholders of QuinStreet, Inc. 
Opinions on the Financial Statements and Internal Control over Financial Reporting 
We have audited the accompanying consolidated balance sheets of QuinStreet, Inc. and its subsidiaries (the “Company”) as of June 
30, 2024 and June 30, 2023, and the related consolidated statements of operations and comprehensive loss, of stockholders’ equity and 
of cash flows for each of the three years in the period ended June 30, 2024, including the related notes and schedule of valuation and 
qualifying accounts for each of the three years in the period ended June 30, 2024 appearing under Item 15(a)2 (collectively referred to 
as the “consolidated financial statements”). We also have audited the Company's internal control over financial reporting as of June 
30, 2024, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (COSO). 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of 
the Company as of June 30, 2024 and June 30, 2023, and the results of its operations and its cash flows for each of the three years in 
the period ended June 30, 2024 in conformity with accounting principles generally accepted in the United States of America. Also in 
our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of June 30, 2024, 
based on criteria established in Internal Control - Integrated Framework (2013) issued by the COSO. 
Basis for Opinions 
The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s 
Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on the 
Company’s consolidated financial statements and on the Company's internal control over financial reporting based on our audits. We 
are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are 
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules 
and regulations of the Securities and Exchange Commission and the PCAOB. 
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits 
to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to 
error or fraud, and whether effective internal control over financial reporting was maintained in all material respects. 
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the 
consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such 
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial 
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well 
as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included 
performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable 
basis for our opinions. 
Definition and Limitations of Internal Control over Financial Reporting 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material 
effect on the financial statements. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

 
54 
Critical Audit Matters 
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements 
that was communicated or required to be communicated to the audit committee and that (i) relates to accounts or disclosures that are 
material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The 
communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a 
whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or 
on the accounts or disclosures to which it relates. 
Revenue Recognition 
As described in Notes 2 and 3 to the consolidated financial statements, the Company derives revenue primarily from fees earned 
through the delivery of qualified inquiries such as clicks, leads, calls, applications, or customers. The Company recognizes revenue 
when the Company transfers promised goods or services to clients in an amount that reflects the consideration to which the Company 
expects to be entitled in exchange for those goods or services. The Company has assessed the services promised in its contracts with 
clients and has identified one performance obligation, which is a series of distinct services. Depending on the client’s needs, these 
services consist of a specified or an unlimited number of clicks, leads, calls, applications, or customers to be delivered over a period of 
time. The Company satisfies these performance obligations over time as the services are provided. The transaction price for any given 
period is fixed and no estimation of variable consideration is required. The Company does not promise to provide any other significant 
goods or services to its clients. The Company recorded total net revenue of $614 million for the year ended June 30, 2024. 
The principal considerations for our determination that performing procedures relating to revenue recognition is a critical audit matter 
are a high degree of auditor effort in performing procedures and evaluating audit evidence related to the Company’s revenue 
recognition.  
Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall opinion 
on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the revenue 
recognition process. These procedures also included, among others (i) evaluating and recalculating, on a sample basis, the revenue 
recognized by obtaining and inspecting source documents, including executed contracts, invoices, delivery documents, and cash 
receipts, where applicable; (ii) evaluating revenue transactions by testing the issuance and settlement of invoices and credit memos, 
tracing transactions not settled to a detailed listing of accounts receivable, and testing the completeness and accuracy of data provided 
by management; and (iii) confirming, on a sample basis, outstanding customer invoice balances as of year end and obtaining and 
inspecting source documents, including executed contracts, invoices, delivery documents, and subsequent cash receipts, where 
applicable, for confirmations not returned. 
/s/ PricewaterhouseCoopers LLP  
San Francisco, California 
August 21, 2024 
We have served as the Company’s auditor since 2000. 
 
 

 
55 
QUINSTREET, INC. 
CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share data) 
  
 
 
June 30, 
  
June 30, 
 
 
 
2024 
  
2023 
 
Assets 
  
Current assets: 
 
Cash and cash equivalents 
$ 
50,488 
$ 
73,677
Accounts receivable, net of allowances and reserves of $2,106 and $3,722 as of June 30, 
2024 and 2023 
111,786 
67,748
Prepaid expenses and other assets 
6,813 
9,779
Total current assets 
169,087 
151,204
Property and equipment, net 
19,858 
16,749
Operating lease right-of-use assets 
10,440 
3,536
Goodwill 
125,056 
121,141
Intangible assets, net 
38,008 
38,700
Other assets, noncurrent 
6,097 
5,825
Total assets 
$ 
368,546 
$ 
337,155
Liabilities and Stockholders' Equity 
 
Current liabilities: 
 
Accounts payable 
$ 
48,204 
$ 
37,926
Accrued liabilities 
68,822 
44,019
Other liabilities 
9,372 
7,875
Total current liabilities 
126,398 
89,820
Operating lease liabilities, noncurrent 
7,879 
1,261
Other liabilities, noncurrent 
17,444 
16,273
Total liabilities 
151,721 
107,354
Commitments and contingencies (See Note 11) 
 
Stockholders' equity: 
 
Common stock: $0.001 par value; 100,000,000 shares authorized; 55,473,439 and 
54,192,928 shares issued and outstanding as of June 30, 2024 and 2023 
55 
54
Additional paid-in capital 
347,449 
329,093
Accumulated other comprehensive loss 
(268 ) 
(266) 
Accumulated deficit 
(130,411 ) 
(99,080) 
Total stockholders' equity 
216,825 
229,801
Total liabilities and stockholders' equity 
$ 
368,546 
$ 
337,155
 
See notes to consolidated financial statements 
 

 
56 
QUINSTREET, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS 
(In thousands, except per share data) 
  
 
 
Fiscal Year Ended June 30, 
 
 
 
2024 
 
2023 
 
2022 
 
Net revenue 
$ 
613,514 
$ 
580,624  $ 
582,099
Cost of revenue (1) 
567,268 
532,101 
528,368
Gross profit 
46,246 
48,523 
53,731
Operating expenses: (1) 
 
Product development 
30,045 
28,893 
21,906
Sales and marketing 
13,607 
12,542 
11,042
General and administrative 
30,659 
27,904 
25,501
Operating loss 
(28,065 ) 
(20,816 ) 
(4,718) 
Interest income 
408 
296 
10
Interest expense 
(680 ) 
(790 ) 
(1,075) 
Other (expense) income, net 
(2,059 ) 
(52 ) 
21
Loss before income taxes 
(30,396 ) 
(21,362 ) 
(5,762) 
(Provision for) benefit from income taxes 
(935 ) 
(47,504 ) 
514
Net loss 
$ 
(31,331 ) $ 
(68,866 ) $ 
(5,248) 
 
Comprehensive loss: 
 
Net loss 
$ 
(31,331 ) $ 
(68,866 ) $ 
(5,248) 
Other comprehensive loss: 
 
Foreign currency translation adjustment 
(2 ) 
(5 ) 
(6) 
Comprehensive loss 
$ 
(31,333 ) $ 
(68,871 ) $ 
(5,254) 
 
Net loss per share, basic and diluted 
$ 
(0.57 ) $ 
(1.28 ) $ 
(0.10) 
Weighted-average shares of common stock used in computing net loss 
per share, basic and diluted 
54,917 
53,799 
54,339
 
(1) Cost of revenue and operating expenses include stock-based compensation expense as follows: 
 
Cost of revenue 
$ 
8,409 
$ 
7,923 
$ 
7,475
Product development 
3,147 
2,880 
2,575
Sales and marketing 
2,968 
2,298 
2,378
General and administrative 
9,177 
5,685 
6,078
 
See notes to consolidated financial statements 
 

 
57 
QUINSTREET, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY 
(In thousands, except share data) 
  
 
 
 
 
 
 
 
 
 
 
 
Accumulated  
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional  
Other 
 
 
 
Total 
 
 
Common Stock 
 
Treasury Stock 
 
Paid-in 
 
Comprehensive  
Accumulated  
Shareholders’  
 
Shares 
 
Amount 
 
Shares 
 
Amount 
 
Capital 
 
Loss 
 
Deficit 
 
Equity 
 
Balance at June 30, 2022 
53,356,875
$ 
53
—  $ 
— 
$ 
316,422
$ 
(261 ) $ 
(30,214) $ 
286,000
Issuance of common stock upon 
exercise of stock options 
109,359
—
 
—
— 
 
587
 
— 
 
—
 
587
Release of restricted stock, net of 
share settlement 
851,241
1
 
—
— 
 
(1)  
— 
 
—
 
—
Issuance of common stock under 
the employee stock purchase plan 
278,646
—
 
—
— 
 
2,687
 
— 
 
—
 
2,687
Stock-based compensation expense 
—
—
 
—
— 
 
18,840
 
— 
 
—
 
18,840
Withholding taxes related to 
release of restricted stock, net of 
share settlement 
—
—
 
—
— 
 
(5,389)  
— 
 
—
 
(5,389) 
Repurchase of common stock 
—
—
 
(403,193) 
(4,053 )  
—
 
— 
 
—
 
(4,053) 
Retirement of treasury stock 
(403,193) 
—
 
403,193
4,053 
 
(4,053)  
— 
 
—
 
—
Net loss 
—
—
 
—
— 
 
—
 
— 
 
(68,866)  
(68,866) 
Other comprehensive loss 
—
—
 
—
— 
 
—
 
(5 )  
—
 
(5) 
Balance at June 30, 2023 
54,192,928
$ 
54
—
$ 
— 
$ 
329,093
$ 
(266 ) $ 
(99,080) $ 
229,801
Issuance of common stock upon 
exercise of stock options 
217,926
—
—
— 
 
918
 
— 
 
—
 
918
Release of restricted stock, net of 
share settlement 
992,809
1
—
— 
 
(1)  
— 
 
—
 
—
Issuance of common stock under 
the employee stock purchase plan 
317,394
—
—
— 
 
2,573
 
— 
 
—
 
2,573
Stock-based compensation expense 
—
—
—
— 
 
23,754
 
— 
 
—
 
23,754
Withholding taxes related to 
release of restricted stock, net of 
share settlement 
—
—
—
— 
 
(6,688)  
— 
 
—
 
(6,688) 
Repurchase of common stock 
—
—
(247,618) 
(2,200 )  
—
 
— 
 
—
 
(2,200) 
Retirement of treasury stock 
(247,618) 
—
247,618
2,200 
 
(2,200)  
— 
 
—
 
—
Net loss 
—
—
—
— 
 
—
 
— 
 
(31,331)  
(31,331) 
Other comprehensive loss 
—
—
 
—
— 
 
—
 
(2 )  
—
 
(2) 
Balance at June 30, 2024 
55,473,439
$ 
55
—
$ 
— 
$ 
347,449
$ 
(268 ) $ (130,411) $ 
216,825
 
See notes to consolidated financial statements 

 
58 
QUINSTREET, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 
  
 
Fiscal Year Ended June 30, 
 
 
2024 
 
2023 
 
2022 
 
Cash Flows from Operating Activities 
 
Net loss 
$ 
(31,331 ) $ 
(68,866 ) $ 
(5,248) 
Adjustments to reconcile net loss to net cash provided by operating activities: 
 
Depreciation and amortization 
23,957 
19,155 
16,961
Stock-based compensation 
23,701 
18,786 
18,506
Impairment of investment in equity securities 
2,000 
— 
—
Provision for sales returns and doubtful accounts receivable 
896 
2,745 
581
Deferred income taxes 
597 
47,214 
(791) 
Non-cash lease expense 
(513 ) 
(1,081 ) 
(1,043) 
Change in the fair value of contingent consideration 
— 
— 
(926) 
Other adjustments, net 
(256 ) 
(149 ) 
482
Changes in assets and liabilities: 
 
Accounts receivable 
(44,934 ) 
10,936 
5,543
Prepaid expenses and other assets 
2,966 
(4,802 ) 
3,003
Other assets, noncurrent 
(875 ) 
124 
(788) 
Accounts payable 
10,480 
(4,770 ) 
(2,885) 
Accrued liabilities 
25,351 
(7,454 ) 
(4,723) 
Net cash provided by operating activities 
12,039 
11,838 
28,672
Cash Flows from Investing Activities 
 
Internal software development costs 
(11,377 ) 
(11,942 ) 
(4,672) 
Capital expenditures 
(5,348 ) 
(3,062 ) 
(2,842) 
Acquisitions, net of cash acquired 
(4,510 ) 
— 
(1,797) 
Other investing activities 
(1,500 ) 
(121 ) 
86
Net cash used in investing activities 
(22,735 ) 
(15,125 ) 
(9,225) 
Cash Flows from Financing Activities 
 
Proceeds from exercise of stock options and issuance of common stock under 
employee stock purchase plan 
3,491 
3,219 
1,854
Payment of withholding taxes related to release of restricted stock, net of share 
settlement 
(6,688 ) 
(5,389 ) 
(7,342) 
Post-closing payments and contingent consideration related to acquisitions 
(7,026 ) 
(11,643 ) 
(12,559) 
Repurchase of common stock 
(2,288 ) 
(5,646 ) 
(15,268) 
Net cash used in financing activities 
(12,511 ) 
(19,459 ) 
(33,315) 
Effect of exchange rate changes on cash, cash equivalents and restricted cash 
18 
(15 ) 
(12) 
Net decrease in cash, cash equivalents and restricted cash 
(23,189 ) 
(22,761 ) 
(13,880) 
Cash, cash equivalents and restricted cash at beginning of period 
73,692 
96,453 
110,333
Cash, cash equivalents and restricted cash at end of period 
$ 
50,503 
$ 
73,692 
$ 
96,453
Reconciliation of cash, cash equivalents, and restricted cash to the 
consolidated balance sheets 
 
Cash and cash equivalents 
$ 
50,488 
$ 
73,677 
$ 
96,439
Restricted cash included in other assets, noncurrent 
15 
15 
14
Total cash, cash equivalents and restricted cash 
$ 
50,503 
$ 
73,692 
$ 
96,453
Supplemental Disclosure of Cash Flow Information 
 
Cash paid for income taxes 
$ 
470 
$ 
372 
 $ 
396
Supplemental Disclosure of Noncash Investing and Financing Activities 
 
Post-closing payments unpaid at acquisition date (See Note 6) 
7,161 
— 
2,785
Contingent consideration unpaid at acquisition date (See Note 6) 
2,100 
— 
—
Retirement of treasury stock (See Note 12) 
(2,200 ) 
(4,053 ) 
(16,950) 
Purchases of property and equipment included in accrued liabilities 
846 
1,228 
613
 
See notes to consolidated financial statements 
 

 
59 
QUINSTREET, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
1. The Company 
QuinStreet, Inc. (the “Company”) is a leader in performance marketplaces and technologies for the financial services and home 
services industries. The Company was incorporated in California in April 1999 and reincorporated in Delaware in December 2009. The 
Company specializes in customer acquisition for clients in high value, information-intensive markets or “verticals,” including financial 
services and home services. The corporate headquarters are located in Foster City, California, with additional offices throughout the 
United States, India and Mexico. The majority of the Company’s operations and revenue are in North America. 
2. Summary of Significant Accounting Policies 
Principles of Consolidation 
The consolidated financial statements include the accounts of the Company and its subsidiaries. Intercompany balances and 
transactions have been eliminated in consolidation. 
Reclassification 
Certain amounts in fiscal year 2023 consolidated financial statements have been reclassified to conform with current year 
presentation. These reclassifications had no effect on previously reported totals for assets, liabilities, stockholders’ equity, cash flows 
or net income. 
Use of Estimates 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of 
America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, 
disclosure of contingent liabilities at the date of the financial statements and reported amounts of revenue and expenses during the 
reporting period. These estimates are based on information available as of the date of the financial statements; therefore, actual results 
could differ from those estimates.  
Revenue Recognition 
The Company derives revenue primarily from fees earned through the delivery of qualified inquiries such as clicks, leads, calls, 
applications, or customers. The Company recognizes revenue when the Company transfers promised goods or services to clients in an 
amount that reflects the consideration to which the Company expects to be entitled in exchange for those goods or services. The 
Company recognizes revenue pursuant to the five-step framework contained in ASC 606, Revenue from Contracts with Customers: (i) 
identify the contract with a client; (ii) identify the performance obligations in the contract, including whether they are distinct in the 
context of the contract; (iii) determine the transaction price, including the constraint on variable consideration; (iv) allocate the 
transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies the 
performance obligations. 
As part of determining whether a contract exists, probability of collection is assessed on a client-by-client basis at the outset of 
the contract. Clients are subjected to a credit review process that evaluates the clients’ financial position and the ability and intention to 
pay. If it is determined from the outset of an arrangement that the client does not have the ability or intention to pay, the Company will 
conclude that a contract does not exist and will continuously reassess its evaluation until the Company is able to conclude that a contract 
does exist. 
Generally, the Company’s contracts specify the period of time as one month, but in some instances the term may be longer. 
However, for most of the Company’s contracts with clients, either party can terminate the contract at any time without penalty. 
Consequently, enforceable rights and obligations only exist on a day-to-day basis, resulting in individual daily contracts during the 
specified term of the contract or until one party terminates the contract prior to the end of the specified term. 

 
60 
The Company has assessed the services promised in its contracts with clients and has identified one performance obligation, 
which is a series of distinct services. Depending on the client’s needs, these services consist of a specified or an unlimited number of 
clicks, leads, calls, applications, customers, etc. (hereafter collectively referred to as “marketing results”) to be delivered over a period 
of time. The Company satisfies these performance obligations over time as the services are provided. The Company does not promise 
to provide any other significant goods or services to its clients. 
Transaction price is measured based on the consideration that the Company expects to receive from a contract with a client. The 
Company’s contracts with clients contain variable consideration as the price for an individual marketing result varies on a day-to-day 
basis depending on the market-driven amount a client has committed to pay. However, because the Company ensures the stated period 
of its contracts does not generally span multiple reporting periods, the contractual amount within a period is based on the number of 
marketing results delivered within the period. Therefore, the transaction price for any given period is fixed and no estimation of variable 
consideration is required. 
If a marketing result delivered to a client does not meet the contractual requirements associated with that marketing result, the 
Company’s contracts allow for clients to return a marketing result generally within 5-10 days of having received the marketing result. 
Such returns are factored into the amount billed to the client on a monthly basis and consequently result in a reduction to revenue in the 
same month the marketing result is delivered. No warranties are offered to the Company’s clients. 
The Company does not allocate transaction price as the Company has only one performance obligation and its contracts do not 
generally span multiple periods. Taxes collected from clients and remitted to governmental authorities are not included in revenue. The 
Company elected to use the practical expedient which allows the Company to record sales commissions as expense as incurred when 
the amortization period would have been one year or less. 
The Company bills clients monthly in arrears for the marketing results delivered during the preceding month. The Company’s 
standard payment terms are 30-60 days. Consequently, the Company does not have significant financing components in its arrangements. 
Separately from the agreements the Company has with clients, the Company has agreements with Internet search companies, 
third-party publishers and strategic partners that it engages with to generate targeted marketing results for the Company’s clients. The 
Company receives a fee from its clients and separately pays a fee to the Internet search companies, third-party publishers and strategic 
partners. The Company evaluates whether it is the principal (i.e., report revenue on a gross basis) or agent (i.e., report revenue on a net 
basis). In doing so, the Company first evaluates whether it controls the goods or services before they are transferred to the clients. If the 
Company controls the goods or services before they are transferred to the clients, the Company is the principal in the transaction. As a 
result, the fees paid by the Company’s clients are recognized as revenue and the fees paid to its Internet search companies, third-party 
publishers and strategic partners are included in cost of revenue. If the Company does not control the goods or services before they are 
transferred to the clients, the Company is the agent in the transaction and recognizes revenue on a net basis. The Company has one 
subsidiary, CloudControlMedia, LLC (“CCM”), which provides performance marketing agency and technology services to clients in 
financial services, education and other markets, recognizing revenue on a net basis. Determining whether the Company controls the 
goods or services before they are transferred to the clients may require judgment. 
Concentrations of Credit Risk 
Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash 
and cash equivalents and accounts receivable. The Company’s investment portfolio consists of money market funds. Cash is deposited 
with financial institutions that management believes are creditworthy. To date, the Company has not experienced any material losses 
on its investment portfolio. 
The Company maintains contracts with its clients, most of which are cancelable with little or no prior notice. In addition, these 
contracts do not contain penalty provisions for cancellation before the end of the contract term. The Company had one client that 
accounted for 12%, 20% and 17% of net revenue in fiscal years 2024, 2023 and 2022. The Company had two clients that accounted for 
13% and 11% of net accounts receivable as of June 30, 2024. No other client accounted for 10% or more of net revenue in fiscal years 
2024, 2023 and 2022, or 10% or more of net accounts receivable as of June 30, 2024 and 2023. 

 
61 
Fair Value of Financial Instruments 
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the reporting date. The Company estimates and categorizes the fair value of its financial instruments by 
applying the following hierarchy: 
Level 1 — Valuations based on quoted prices in active markets for identical assets or liabilities that the Company has the ability 
to directly access. 
Level 2 — Valuations based on quoted prices for similar assets or liabilities; valuations for interest-bearing securities based on 
non-daily quoted prices in active markets; quoted prices in markets that are not active; or other inputs that are observable or can 
be corroborated by observable data for substantially the full term of the assets or liabilities. 
Level 3 — Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of 
the assets or liabilities. 
A financial instrument’s level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair 
value measurement. The Company’s financial instruments consist principally of cash equivalents, accounts receivable, accounts 
payable, post-closing payments and contingent consideration related to acquisitions. The recorded values of the Company’s accounts 
receivable and accounts payable approximate their current fair values due to the relatively short-term nature of these accounts. See Note 
5, Fair Value Measurements, for additional information regarding fair value measurements. 
Cash and Cash Equivalents 
All highly liquid investments with maturities of three months or less at the date of purchase are classified as cash equivalents on 
the Company’s consolidated balance sheets. 
Accounts Receivable and Allowances 
The Company’s accounts receivable are derived from clients located principally in the United States. The Company performs 
ongoing credit evaluation of its customers and generally does not require collateral. The Company makes estimates of expected credit 
losses for the allowance for doubtful accounts and allowance for unbilled receivables based upon its assessment of various factors, 
including historical experience, the age of the accounts receivable balances, credit quality of its customers, current economic conditions, 
reasonable and supportable forecasts of future economic conditions, and other factors that may affect its ability to collect from 
customers.  
The following table presents the changes in the Company’s allowance for credit losses for the periods indicated (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
 
2022 
 
Balance at beginning of the year 
$ 
2,092 
$ 
120 
$ 
120
Write-offs charged against the allowance 
(1,277 ) 
— 
—
Provision for credit losses 
— 
1,972 
—
Balance at end of the year 
$ 
815 
$ 
2,092 
$ 
120
The revenue reserve was $1.3 million and $1.6 million as of June 30, 2024 and 2023. The total allowance for credit losses and 
revenue reserve was $2.1 million and $3.7 million as of June 30, 2024 and 2023. 
Property and Equipment 
Property and equipment are stated at cost less accumulated depreciation and amortization, and are depreciated on a straight-line 
basis over the estimated useful lives of the assets, as follows: 
 
Computer equipment ...........................................................  3 years 
Software ..............................................................................  3 years 
Furniture and fixtures ..........................................................  3 to 5 years 
Leasehold improvements ....................................................  the shorter of the lease term or the estimated useful lives of 
the improvements 

 
62 
Internal Software Development Costs 
The Company incurs costs to develop software for internal use. The Company expenses all costs that relate to the planning and 
post-implementation phases of development as product development expense. Costs incurred in the development phase are capitalized 
and amortized over the product’s estimated useful life if the product is expected to have a useful life beyond six months. Costs associated 
with repair or maintenance of existing sites or the development of website content are included within cost of revenue in the Company’s 
consolidated statements of operations and comprehensive loss. The Company’s policy is to amortize capitalized internal software 
development costs on a product-by-product basis using the straight-line method over the estimated economic life of the application, 
which is generally two years. The Company capitalized internal software development costs of $10.9 million and $12.8 million in fiscal 
years 2024 and 2023. Amortization of internal software development costs is reflected within cost of revenue in the Company’s 
consolidated statements of operations and comprehensive loss. 
Leases 
At the commencement date of a lease, the Company recognizes lease liabilities which represent its obligation to make lease 
payments, and right-of-use (“ROU”) assets which represent its right to use the underlying asset during the lease term. The lease liability 
is measured at the present value of lease payments over the lease term. As the Company’s leases typically do not provide an implicit 
rate, the Company uses an incremental borrowing rate based on the information available at the lease commencement date. The ROU 
asset is measured at cost, which includes the initial measurement of the lease liability and initial direct costs incurred by the Company 
and excludes lease incentives. Lease liabilities are recorded in accrued liabilities and operating lease liabilities, noncurrent. ROU assets 
are recorded in operating lease right-of-use assets. 
Lease terms may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that 
option. Operating lease expense is recognized on a straight-line basis over the lease term. Lease agreements that contain both lease and 
non-lease components are generally accounted for separately. The Company does not recognize lease liabilities and ROU assets for 
short-term leases with terms of twelve months or less. 
Acquisitions and Business Combinations 
In each acquisition transaction, the Company assesses whether the transaction should follow accounting guidance applicable to 
an asset acquisition or a business combination. This assessment requires an evaluation of whether the fair value of the gross assets 
acquired is concentrated in a single identifiable asset or a group of similar identifiable assets, resulting in an asset acquisition or, if not, 
resulting in a business combination. An asset acquisition is an acquisition of an asset, or a group of assets, that does not meet the 
definition of a business. 
The Company accounts for asset acquisitions using the cost accumulation and allocation model, whereby the costs of acquisition 
are allocated to the assets acquired on a relative fair value basis in accordance with the Company’s accounting policies. 
The Company accounts for business combinations using the acquisition method, which requires that the total consideration for 
each of the acquired business be allocated to the assets acquired and liabilities assumed based on their estimated fair values at the 
acquisition date. The excess of the purchase price over the fair values of these identifiable assets and liabilities is recorded as goodwill. 
During the measurement period, which may be up to one year from the acquisition date, the Company may record adjustments to the 
assets acquired and liabilities assumed with the corresponding offset to goodwill. 
In determining the fair value of assets acquired and liabilities assumed in a business combination, the Company used the income 
approach to value its most significant acquired asset. Significant assumptions relating to the Company’s estimates in the income 
approach include base revenue, revenue growth rate net of client attrition, projected gross margin, discount rates, projected operating 
expenses and the future effective income tax rates. The valuations of our acquired businesses have been performed by a third-party 
valuation specialist under the Company management’s supervision. The Company believes that the estimated fair value assigned to the 
assets acquired and liabilities assumed are based on reasonable assumptions and estimates that marketplace participants would use. 
However, such assumptions are inherently uncertain and actual results could differ from those estimates. Future changes in our 
assumptions or the interrelationship of those assumptions may negatively impact future valuations. In future measurements of fair value, 
adverse changes in discounted cash flow assumptions could result in an impairment of goodwill or intangible assets that would require 
a non-cash charge to the consolidated statements of operations and comprehensive loss and may have a material effect on our financial 
condition and operating results. 

 
63 
Acquisition related costs in a business combination are not considered part of the consideration, and are expensed as operating 
expense as incurred. Contingent consideration, if any, is measured at fair value initially on the acquisition date as well as subsequently 
at the end of each reporting period until settlement at the end of the assessment period. The Company includes the results of operations 
of the businesses acquired as of the beginning of the acquisition dates. 
Goodwill 
The Company conducts a test for the impairment of goodwill at the reporting unit level on at least an annual basis and whenever 
there are events or changes in circumstances that would more likely than not reduce the estimated fair value of a reporting unit below 
its carrying value. Application of the goodwill impairment test requires judgment, including the identification of reporting units, 
assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value of each reporting 
unit. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows and determining 
appropriate discount rates, growth rates, an appropriate control premium and other assumptions. Changes in these estimates and 
assumptions could materially affect the determination of fair value for each reporting unit which could trigger impairment. 
The Company performs its annual goodwill impairment test on April 30 and conducts a qualitative assessment to determine 
whether it is necessary to perform a quantitative goodwill impairment test. In assessing the qualitative factors, the Company considers 
the impact of key factors such as changes in the general economic conditions, changes in industry and competitive environment, stock 
price, actual revenue performance compared to previous years, forecasts and cash flow generation. The Company had one reporting unit 
for purposes of allocating and testing goodwill for fiscal year 2024. Based on the results of the qualitative assessment completed as of 
April 30, 2024, there were no indicators of impairment. 
Long-Lived Assets 
The Company evaluates long-lived assets, such as property and equipment and purchased intangible assets with finite lives, for 
impairment whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. If 
necessary, a quantitative test is performed that requires the application of judgment when assessing the fair value of an asset. When the 
Company identifies an impairment, it reduces the carrying amount of the asset to its estimated fair value based on a discounted cash 
flow approach or, when available and appropriate, to comparable market values. As of April 30, 2024, the Company evaluated its long-
lived assets and concluded there were no indicators of impairment. The weighted-average useful life of intangible assets was 3.8 years 
as of June 30, 2024. 
Investments in Equity Securities 
The Company’s investments in equity securities, which are reported within other assets, noncurrent, on the consolidated balance 
sheets, include investments in privately held companies without readily determinable market values. The Company adjusts the carrying 
value of its investments in equity securities to fair value when transactions for identical or similar investments of the same issuer are 
observable. All gains and losses on investments in equity securities, realized and unrealized, are recognized within other (expense) 
income, net on the Company’s consolidated statements of operations and comprehensive loss. 
The Company applies the equity method of accounting for investments in other entities when it exercises significant influence. 
Under the equity method, the Company’s share of each investee’s profit or loss is recognized within other (expense) income, net on the 
Company’s consolidated statements of operations and comprehensive loss. 
The Company applies the fair value measurement alternative for investments in other entities when it holds less than 20% 
ownership in the entity and does not exercise significant influence. These investments consist of equity holdings in non-public 
companies and are recorded within other assets, noncurrent, on the consolidated balance sheets. 
The Company regularly reviews investments accounted for under the equity method and the fair value measurement alternative 
for possible impairment, which generally involves an analysis of the facts and changes in circumstances influencing the investment, 
expectations of the entity’s cash flows and capital needs, and the viability of its business model. The evaluation for impairment of 
investments in equity securities considers qualitative factors, including the financial condition and specific events related to an investee 
that may indicate the fair value of the investment is less than its carrying value. For fiscal year 2024, an impairment charge for 
investments in equity securities of $2.0 million was recorded within other (expense) income, net on the consolidated statement of 
operations and comprehensive loss. 

 
64 
Income Taxes  
The Company accounts for income taxes using an asset and liability approach to record deferred taxes. The Company’s deferred 
income tax assets represent temporary differences between the financial statement carrying amount and the tax basis of existing assets 
and liabilities that will result in deductible amounts in future years, including net loss carry forwards. Deferred tax assets and liabilities 
are measured using the currently enacted tax rates that apply to taxable income in effect for the years in which those tax assets and 
liabilities are expected to be realized or settled. Valuation allowances are provided when necessary to reduce deferred tax assets to the 
amount expected to be realized. The Company regularly assesses the realizability of our deferred tax assets. Judgment is required to 
determine whether a valuation allowance is necessary and the amount of such valuation allowance, if appropriate. The Company 
considers all available evidence, both positive and negative to determine, based on the weight of available evidence, whether it is more 
likely than not that some or all of the deferred tax assets will not be realized. In evaluating the need, or continued need, for a valuation 
allowance the Company considers, among other things, the nature, frequency and severity of current and cumulative taxable income or 
losses, forecasts of future profitability, and the duration of statutory carryforward periods. The Company’s judgments regarding future 
profitability may change due to future market conditions, changes in U.S. or international tax laws and other factors. 
The Company recognizes tax benefits from an uncertain tax position only if it is more likely than not, based on the technical 
merits of the position, that the tax position will be sustained on examination by the tax authorities. The tax benefits recognized in the 
financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being 
realized upon ultimate settlement. Interest and penalties related to unrecognized tax benefits are recognized within income tax expense. 
Foreign Currency Translation 
The Company’s foreign operations are subject to exchange rate fluctuations. The majority of the Company’s sales and expenses 
are denominated in U.S. dollars. The functional currency for the majority of the Company’s foreign subsidiaries is the U.S. dollar. For 
these subsidiaries, assets and liabilities denominated in foreign currency are remeasured into U.S. dollars at current exchange rates for 
monetary assets and liabilities and historical exchange rates for nonmonetary assets and liabilities. Net revenue, cost of revenue and 
expenses are generally remeasured at average exchange rates in effect during each period. Gains and losses from foreign currency 
remeasurement are included in other (expense) income, net in the Company’s consolidated statements of operations and comprehensive 
loss. Certain foreign subsidiaries designate the local currency as their functional currency. For those subsidiaries, the assets and liabilities 
are translated into U.S. dollars at exchange rates in effect at the balance sheet date. Income and expense items are translated at average 
exchange rates for the period. The foreign currency translation adjustments are included in accumulated other comprehensive loss as a 
separate component of stockholders’ equity. Foreign currency transaction gains and losses are recorded within other (expense) income, 
net in the Company’s consolidated statements of operations and comprehensive loss and were not material for any period presented. 
Comprehensive Loss 
Comprehensive loss consists of net loss and foreign currency translation adjustments from those subsidiaries not using the U.S. 
dollar as their functional currency. Comprehensive loss is disclosed as part of the statements of operations and comprehensive loss. 
Loss Contingencies 
The Company is subject to the possibility of various loss contingencies arising in the ordinary course of business. Management 
considers the likelihood of loss or impairment of an asset or the incurrence of a liability, as well as its ability to reasonably estimate the 
amount of loss, in determining loss contingencies. An estimated loss contingency is accrued when it is probable that an asset has been 
impaired or a liability has been incurred and the amount of loss can be reasonably estimated. The Company regularly evaluates current 
information available to its management to determine whether such accruals should be adjusted and whether new accruals are required. 
From time to time, the Company is involved in disputes, litigation and other legal actions. The Company records a charge equal 
to at least the minimum estimated liability for a loss contingency only when both of the following conditions are met: (i) information 
available prior to issuance of the financial statements indicates that it is probable that an asset had been impaired or a liability had been 
incurred at the date of the financial statements, and (ii) the range of loss can be reasonably estimated. The actual liability in any such 
matters may be materially different from the Company’s estimates, which could result in the need to adjust the liability and record 
additional expenses. 

 
65 
Stock-Based Compensation 
The Company measures and records the expense related to stock-based transactions based on the fair values of stock-based 
payment awards, as determined on the date of grant. The fair value of restricted stock units with a service condition (“service-based 
RSU”) is determined based on the closing price of the Company’s common stock on the date of grant. To estimate the fair value of stock 
options and purchase rights granted under the employee stock purchase plan (“ESPP”), the Company selected the Black-Scholes option 
pricing model. The fair value of restricted stock units with a service and performance condition (“performance-based RSU”) is 
determined based on the closing price of the Company’s common stock on the date of grant. Grant date as defined by ASC 718 is 
determined when the components that comprise the performance targets have been fully established. If a grant date has not been 
established, the compensation expense associated with the performance-based RSUs is re-measured at each reporting date based on the 
closing price of the Company’s common stock at each reporting date until the grant date has been established. In applying these models, 
the Company’s determination of the fair value of the award is affected by assumptions regarding a number of subjective variables. These 
variables include, but are not limited to, the Company’s expected stock price volatility over the term of the award and the employees’ 
actual and projected stock option exercise and pre-vesting employment termination behaviors. 
The Company recognizes stock-based compensation expense for options and service-based RSUs using the straight-line method, 
and for performance-based RSUs using the graded vesting method, based on awards ultimately expected to vest. The Company 
recognizes stock-based compensation expense for the purchase rights granted under the ESPP using the straight-line method over the 
offering period. The Company estimates future forfeitures at the date of grant. On an annual basis, the Company assesses changes to its 
estimate of expected forfeitures based on recent forfeiture activity. The effect of adjustments made to the forfeiture rates, if any, is 
recognized in the period that change is made. See Note 13, Stock Benefit Plans, for additional information regarding stock-based 
compensation. 
401(k) Savings Plan 
The Company sponsors a 401(k) defined contribution plan covering all U.S. employees. There were no employer contributions 
under this plan in fiscal years 2024 and 2023. 
Recent Accounting Pronouncements 
Accounting Pronouncements Already Adopted 
In October 2021, the Financial Standards Accounting Board (FASB) issued Accounting Standards Update (ASU) No. 2021-08, 
Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers (ASU 
2021-08), which requires contract assets and contract liabilities acquired in a business combination to be recognized and measured by 
the acquirer on the acquisition date in accordance with ASC 606, Revenue from Contracts with Customers, as if the acquirer had 
originated the contracts. The Company adopted ASU 2021-08 in the first quarter of fiscal year 2024 on a prospective basis. The adoption 
of this ASU did not have a material impact on the Company's financial statements. 
Accounting Pronouncements Not Yet Adopted 
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment 
Disclosures (ASU 2023-07) which expands annual and interim disclosure requirements for reportable segments, primarily through 
enhanced disclosures about significant segment expenses. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, 
and interim periods within fiscal periods beginning after December 15, 2024, and requires retrospective application to all prior periods 
presented in the financial statements. The Company is currently evaluating the impact of this ASU on its financial statement disclosures. 
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topics 740): Improvements to Income Tax Disclosures (ASU 
2023-09) to expand the disclosure requirements for income taxes, specifically related to the rate reconciliation and income taxes paid 
information. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company 
is currently evaluating the impact of this ASU on its financial statement disclosures. 
ASU’s not included in the Company's disclosures were assessed and determined to be not applicable and material to the 
Company’s consolidated financial statements or disclosures. 

 
66 
3. Revenue 
Disaggregation of Revenue 
The following table presents the Company’s net revenue disaggregated by vertical (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
 
2022 
 
Net revenue: 
Financial Services 
$ 
392,579 
$ 
379,723 
$ 
417,110
Home Services 
211,944 
193,133 
158,805
Other Revenue 
8,991 
7,768 
6,184
Total net revenue 
$ 
613,514 
$ 
580,624 
$ 
582,099
Contract Balances 
The following table provides information about contract liabilities from the Company’s contracts with its clients (in thousands): 
 
 
 
June 30, 
 
 
 
2024 
  
2023 
 
Client deposits 
 
 
 $ 
1,344
$ 
1,213
Deferred revenue 
 
 
 
—
9
Total 
 
 $ 
1,344
$ 
1,222
The Company’s contract liabilities result from payments received in advance of revenue recognition and advance consideration 
received from clients, which precede the Company’s satisfaction of the associated performance obligation. The changes in the liability 
balances during fiscal year 2024 related to advance consideration received from clients of $18.7 million, offset by revenue recognized 
of $18.5 million. 
4. Net Loss per Share 
Basic net loss per share is computed by dividing net loss by the weighted-average number of shares of common stock outstanding 
during the period. Diluted net loss per share is computed by using the weighted-average number of shares of common stock outstanding, 
including potential dilutive shares of common stock assuming the dilutive effect of outstanding stock options, unvested restricted stock 
units, and shares issuable related to the ESPP using the treasury stock method. 

 
67 
The following table presents the calculation of basic and diluted net loss per share: 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
  
2022 
 
(In thousands, except per share data) 
 
Numerator: 
Net loss 
$ 
(31,331) $ 
(68,866) $ 
(5,248) 
Denominator: 
Weighted average shares of common stock used in computing  
basic net loss per share 
54,917
53,799
54,339
Weighted average effect of dilutive securities 
—
—
—
Weighted average shares of common stock used in computing 
diluted net loss per share 
54,917
53,799
54,339
Net loss per share: 
Basic and diluted (1) 
$ 
(0.57) $ 
(1.28) $ 
(0.10) 
Securities excluded from weighted average shares of common stock 
used in computing diluted net loss per share because the effect would 
have been anti-dilutive: (2) 
4,453
4,247
3,557
 
(1) Diluted net loss per share does not reflect any potential common stock relating to stock options, restricted stock units, or shares 
issuable related to the ESPP due to net loss incurred in fiscal years 2024, 2023 and 2022. The assumed issuance of any additional 
shares would be anti-dilutive. 
(2) These weighted shares relate to anti-dilutive stock options, restricted stock units, and shares issuable related to the ESPP as calculated 
using the treasury stock method and could be dilutive in the future.  
5. Fair Value Measurements 
The following table presents the fair value of the Company’s financial instruments (in thousands): 
 
 
June 30, 2024 
  
June 30, 2023 
 
 
Level 1 
  
Level 2 
  
Level 3 
  
Total 
  
Level 1 
  
Level 2 
  
Level 3 
  
Total 
 
Assets: 
 
Money market funds 
$ 
2,215
$ 
—
$ 
—  $ 
2,215
$ 16,910
$ 
— 
$ 
—
 $ 16,910 
Liabilities: 
 
  
 
 
 
  
 
 
Post-closing payments 
related to acquisitions 
$ 
—
$ 18,143
$ 
— 
$ 18,143
$ 
—
$ 17,498 
$ 
—
$ 17,498 
Contingent consideration 
related to acquisitions 
—
—
2,466 
2,466
—
— 
1,039
1,039 
Total 
$ 
—
$ 18,143
$ 
2,466 
$ 20,609
$ 
—
$ 17,498 
$ 
1,039
 $ 18,537 
 
 
Reported as: 
 
Cash and cash equivalents 
$ 
2,215
 $ 16,910 
Other Liabilities: 
 
Current 
$ 
9,372
 $ 
7,875 
Noncurrent 
11,237
 
10,662 
Total 
$ 20,609
 $ 18,537 
 
There were no transfers between Level 1, Level 2 and Level 3 during the periods presented. 
Cash Equivalents 
The valuation technique used to measure the fair value of money market funds included using quoted prices in active markets for 
identical assets. 

 
68 
Post-Closing Payments Related to Acquisitions 
The post-closing payments are future payments related to the acquisitions of BestCompany.com, LLC (“BestCompany”) and 
Aqua Vida, LLC (“AquaVida”) in fiscal year 2024, and Modernize, Inc. (“Modernize”) in fiscal year 2021. As the fair value of the 
Company’s post-closing payments was determined based on installments stipulated in the terms of the acquisition agreements and 
discount rates observable in the market, the post-closing payments are classified as Level 2 within the fair value hierarchy. See Note 6, 
Acquisitions, for further details related to the acquisitions. 
Contingent Consideration Related to Acquisitions 
The contingent consideration consists of the estimated fair value of future payments related to the Company’s acquisitions of 
AquaVida and CCM. The AquaVida contingent consideration is based upon margin targets, and the CCM contingent consideration is 
based upon revenue targets. The fair value of the contingent consideration is determined using the real options technique which 
incorporates various estimates, including projected net revenue, projected gross margin, volatility and discount rates. As certain of these 
inputs are not observable in the market, the contingent consideration is classified as a Level 3 instrument. Significant changes in the 
projected net revenue, projected gross margin, or discount rates would have a material impact on the fair value of the contingent 
consideration. Changes in the fair value of the contingent consideration are recorded in earnings on the Company’s consolidated 
statements of operations and comprehensive loss. See Note 6, Acquisitions, for further details related to the acquisitions. 
The Company reassesses the estimated fair value of the contingent consideration at the end of each reporting period based on the 
information available at the time. There was no adjustment for change in fair value recorded for the contingent consideration in fiscal 
years 2024 and 2023 based on the information and evidence available as of each period end. 
The following table presents the changes in the contingent consideration (in thousands): 
 
 
Level 3 
 
Balance at June 30, 2022 
$ 
1,787 
Payments made during the period 
 
(748 ) 
Balance at June 30, 2023 
 
1,039 
Additions related to the acquisition of AquaVida (initial measurement) 
 
2,100 
Payments made during the period 
 
(673 ) 
Balance at June 30, 2024 
 $ 
2,466 
 
6. Acquisitions 
BestCompany 
On January 4, 2024, the Company acquired certain assets of BestCompany, a leading performance-based marketing company 
specializing in purchasing media traffic data from third party platforms and generating qualified inquiries from such data, to broaden 
the Company's customer and media relationships in the home services vertical. In exchange for certain assets of BestCompany, the 
Company paid $2.5 million in cash upon closing and will make $4.0 million in post-closing payments, payable in equal annual 
installments over two years, with the first installment payable twelve months following the date of closing. The purchase consideration 
also includes an incremental $1.0 million to BestCompany in the form of a two-year convertible promissory note. 
The following table summarizes the consideration as of the acquisition date (in thousands): 
 
 
Estimated Fair 
Value 
 
Cash 
$ 
2,510
Post-closing payments, net of imputed interest of $325 
3,696
Promissory note adjustment 
158
Total 
  
 $ 
6,364

 
69 
The Company evaluated the set of activities and assets acquired and concluded that it did not meet the definition of a business 
because the acquired set did not include a substantive process. Therefore, the acquisition was accounted for as an asset acquisition and 
the total purchase price was allocated to the acquired assets. The results of the acquired assets have been included in the Company's 
results of operations since the acquisition date. The Company measured assets acquired using a cost accumulation and allocation model 
under which cost of the acquisition is allocated to the assets acquired. The fair value of the intangible assets acquired was determined 
by the Company based on management’s best estimates, and in doing so management engaged a third-party valuation specialist to assist 
with the measurement. The fair value of the shared assets license was determined using the multi-period excess earnings income 
approach. The fair value of the customer relationships was determined using the distributor method. The fair value of the non-
competition agreements was determined using the with and without method. The excess of the purchase price over the aggregate fair 
value of the identifiable intangible assets acquired was allocated to the individual assets acquired based on their relative fair values. No 
goodwill is recognized. 
The following table summarizes the components and allocation of the purchase price, the fair values and estimated useful lives of 
the identifiable assets acquired as of the date of the acquisition (in thousands): 
 
 
 
Estimated  
Fair Value 
 
Estimated  
Useful Life 
Shared assets license 
$ 
5,228
10 years 
Client relationships 
682
8 years 
Non-competition agreements 
454
3 years 
Total 
$ 
6,364
 
Aqua Vida 
On March 1, 2024, the Company acquired certain assets of AquaVida, a performance-based marketing company specializing in 
media generation, to broaden the Company's access to large and meaningful media channels in all verticals. In exchange for the assets 
of AquaVida, the Company paid $2.0 million in cash upon closing and will make $4.0 million in post-closing payments, payable in 
equal annual installments over a four-year period, with the first installment payable twelve months following the date of closing. The 
purchase consideration also includes a contingent consideration based on future media margin results, payable for four years following 
the date of closing. 
The following table summarizes the consideration as of the acquisition date (in thousands): 
 
 
Estimated Fair 
Value 
 
Cash 
$ 
2,000
Post-closing payments, net of imputed interest of $535 
3,465
Contingent consideration 
2,100
Total 
 
$ 
7,565
The acquisition was accounted for as a business combination. The results of the acquired assets have been included in the 
Company's results of operations since the acquisition date. The Company allocated the purchase price to identifiable intangible assets 
acquired based on their estimated fair values. The fair value of the intangible assets acquired was determined by the Company based on 
management’s best estimates, and in doing so management engaged a third-party valuation specialist to assist with the measurement. 
The fair value of the existing technology was determined using the multi-period excess earnings income approach. The fair value of the 
customer relationships was determined using the distributor approach. The fair value of content was determined using the replacement 
cost method. The fair value of the non-competition agreement was determined using with and without method. The excess of the 
purchase price over the aggregate fair value of the identifiable intangible assets acquired was recorded as goodwill and is primarily 
attributable to synergies the Company expects to achieve related to the acquisition. The goodwill is deductible for tax purposes. 

 
70 
The following table summarizes the components and preliminary allocation of the purchase price, the fair values and estimated 
useful lives of the identifiable assets acquired as of the date of the acquisition (in thousands): 
 
 
 
Estimated  
Fair Value 
 
Estimated  
Useful Life 
Existing technology 
$ 
1,900
5 years 
Client relationships 
1,200
8 years 
Content 
50
1 year 
Non-competition agreement 
500
4 years 
Goodwill 
3,915
Indefinite 
Total 
$ 
7,565
 
The Company is still finalizing the allocation of the purchase price to the individual assets acquired. Accordingly, these preliminary 
estimates are subject to change during the measurement period, which is the period subsequent to the acquisition date during which the 
acquirer may adjust the provisional amounts recognized for a business combination, not to exceed one year from the acquisition date. 
The final purchase price allocation, which may include changes in the allocations within intangible assets and between intangible assets 
and goodwill, as well as changes in the estimated useful lives of the intangible assets, will be determined when the Company has 
completed the detailed review of underlying inputs and assumptions used in its preliminary purchase price allocation. 
Other 
In fiscal year 2022, the Company completed two immaterial acquisitions within the home services client vertical. The purchase 
consideration included $1.0 million for each of the acquisition in cash upon closing. The purchase consideration also included a $2.0 
million post-closing payments, payable in equal annual installments over a two-year period, with the first installment paid in the second 
quarter of fiscal year 2023, and a $1.0 million post-closing payments, payable in equal annual installments over a two-year period, with 
the first installment paid in the fourth quarter of fiscal year 2023. 
The results of these acquisitions have been included in the Company’s results of operations since their respective acquisition dates, 
which were not considered material to the Company.  
7. Balance Sheet Components 
Accounts Receivable, Net 
Accounts receivable, net was comprised of the following (in thousands): 
 
 
June 30, 
 
 
2024 
  
2023 
 
Accounts receivable, gross 
$ 
113,892
$ 
71,470
Less: Allowance for credit losses and revenue reserves 
(2,106) 
(3,722) 
Total accounts receivable, net 
$ 
111,786
$ 
67,748
Prepaid Expenses and Other Assets 
Prepaid expenses and other assets were comprised of the following (in thousands): 
 
 
June 30, 
 
 
2024 
  
2023 
 
Prepaid expenses 
$ 
6,217
$ 
8,241
Income tax receivable 
63
120
Other assets 
533
1,418
Total prepaid expenses and other assets 
$ 
6,813
$ 
9,779

 
71 
Property and Equipment, Net  
Property and equipment, net was comprised of the following (in thousands): 
 
 
June 30, 
 
 
2024 
  
2023 
 
Computer equipment 
$ 
13,259
$ 
12,236
Software 
1,262
825
Furniture and fixtures 
375
346
Leasehold improvements 
3,889
1,377
Internal software development costs 
29,474
18,568
Property and equipment, gross 
48,259
33,352
Less: Accumulated depreciation and amortization 
(28,401) 
(16,603) 
Total property and equipment, net 
$ 
19,858
$ 
16,749
Depreciation expense was $3.0 million, $2.8 million and $2.4 million for fiscal years 2024, 2023 and 2022. Amortization expense 
related to internal software development costs was $10.2 million, $5.3 million and $3.0 million for fiscal years 2024, 2023 and 2022. 
Accrued liabilities 
Accrued liabilities were comprised of the following (in thousands): 
 
 
June 30, 
 
 
2024 
  
2023 
 
Accrued media costs 
$ 
52,805
$ 
27,302
Accrued compensation and related expenses 
6,579
7,812
Accrued professional service and other business expenses 
6,348
5,579
Operating lease liabilities, current 
3,090
3,317
Deferred revenue (1) 
—
9
Total accrued liabilities 
$ 
68,822
$ 
44,019
 
(1) Accrued liabilities include deferred revenue of $9 thousand as of June 30, 2023, which previously has been presented as a separate 
component in the balance sheets. 
Other liabilities, noncurrent 
Other liabilities, noncurrent were comprised of the following (in thousands): 
 
 
June 30, 
 
 
2024 
  
2023 
 
Post-closing payments and contingent consideration related to acquisitions 
$ 
11,237
$ 
10,662
Income tax liabilities 
6,089
5,493
Other liabilities 
118
118
Total other liabilities, noncurrent 
$ 
17,444
$ 
16,273
 

 
72 
8. Intangible Assets, Net and Goodwill 
Intangible Assets, Net 
Intangible assets, net consisted of the following (in thousands): 
 
  
 
June 30, 2024 
  
June 30, 2023 
 
 
 
Gross 
  
 
  
Net 
  
Gross 
  
 
  
Net 
 
 
 
Carrying 
  Accumulated   
Carrying 
  
Carrying 
  Accumulated   
Carrying 
 
 
 
Amount 
  Amortization   
Amount 
  
Amount 
  Amortization   
Amount 
 
Customer/publisher/advertiser 
relationships 
$ 
93,511
$ 
(68,770) $ 
24,741
$ 
91,629
$ 
(61,025) $ 
30,604
Content 
43,106
 
(43,068)  
38
43,056
(43,056) 
—
Website/trade/domain names 
25,422
 
(20,051)  
5,371
25,422
(19,451) 
5,971
Acquired technology and others 
43,014
 
(35,156)  
7,858
34,934
(32,809) 
2,125
Total 
$ 
205,053
$ 
(167,045) $ 
38,008
$ 
195,041
$ 
(156,341) $ 
38,700
Amortization of intangible assets was $10.7 million, $11.1 million and $11.6 million for fiscal years 2024, 2023 and 2022. 
Future amortization expense for the Company’s intangible assets as of June 30, 2024 was as follows (in thousands): 
 
Fiscal Year Ending June 30, 
 
 
 
Amortization 
 
2025 
$ 
9,533
2026 
6,887
2027 
5,864
2028 
5,281
2029 
4,234
Thereafter 
6,209
Total 
$ 
38,008
Goodwill 
The addition to goodwill during fiscal year 2024 was associated the acquisition of AquaVida. There was no addition to goodwill 
during fiscal year 2023. See Note 6, Acquisitions, for further details related to the acquisitions. There was no goodwill impairment 
recognized during fiscal years 2024 and 2023.  
The changes in the carrying amount of goodwill were as follows (in thousands): 
 
 
 
 
Goodwill 
 
Balance at June 30, 2023 
$ 
121,141
Addition related to the acquisition of AquaVida 
3,915
Balance at June 30, 2024 
$ 
125,056
 
9. Income Taxes 
The components of loss before income taxes were as follows (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
US 
$ 
(31,110 ) $ 
(21,745) $ 
(6,022) 
Foreign 
714 
383
260
Total 
$ 
(30,396 ) $ 
(21,362) $ 
(5,762) 

 
73 
The components of the provision for (benefit from) income taxes were as follows (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
Current: 
Federal 
$ 
— 
$ 
—
$ 
—
State 
125 
143
176
Foreign 
305 
224
195
Total current provision for income taxes 
430 
367
371
Deferred: 
Federal 
572 
40,780
(1,032) 
State 
(104 ) 
6,357
147
Foreign 
37 
—
—
Total deferred provision for (benefit from) income taxes 
505 
47,137
(885) 
Total provision for (benefit from) income taxes 
$ 
935 
$ 
47,504
$ 
(514) 
The reconciliation between the statutory federal income tax expense and the Company’s effective income tax expense (benefit) 
was as follows (in thousands): 
  
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
Statutory federal income tax expense 
$ 
(6,359 ) $ 
(4,486) $ 
(1,210) 
States taxes, net of federal benefit 
(1,553 ) 
(752) 
(314) 
Foreign rate differential 
106 
61
11
Stock-based compensation expense (benefit) 
25 
676
(774) 
Change in valuation allowance 
8,113 
52,396
(1,034) 
Research and development credits 
(1,593 ) 
(1,847) 
(1,174) 
Disqualified compensation expense 
1,363 
744
1,806
Uncertain tax position 
490 
550
385
Expired attributes 
188 
273
261
Foreign deferred adjustment 
(6 ) 
—
1,354
Other 
161 
(111) 
175
Effective income tax expense (benefit) 
$ 
935 
$ 
47,504
$ 
(514) 
The components of the noncurrent deferred tax assets and liabilities, net were as follows (in thousands): 
  
 
 
June 30, 
 
 
 
2024 
  
2023 
 
Noncurrent deferred tax assets: 
Reserves and accruals 
 
$ 
1,192 
$ 
1,716
Stock-based compensation expense 
 
3,340 
3,099
Net operating loss 
 
38,590 
35,430
Fixed assets 
 
330 
246
Tax credits 
15,496 
13,790
Operating lease liabilities 
 
2,583 
960
Research and development capitalized cost 
 
12,985 
7,221
Other 
 
623 
198
Total noncurrent deferred tax assets 
75,139 
62,660
Less: valuation allowance — long-term 
 
(67,669 ) 
(59,556) 
Total noncurrent deferred tax assets, net of valuation allowance 
7,470 
3,104
Noncurrent deferred tax liabilities: 
Intangibles 
(8,434 ) 
(5,303) 
Operating lease right-of-use assets 
(2,458 )  
(718) 
Total noncurrent deferred tax liabilities 
(10,892 ) 
(6,021) 
Net deferred tax liabilities 
$ 
(3,422 ) $ 
(2,917) 

 
74 
The Company has a net deferred tax liability balance of $3.4 million and $2.9 million as of June 30, 2024 and 2023, included 
within other liabilities, noncurrent on the Company’s consolidated balance sheet. The net deferred tax liability is related to indefinite 
lived deferred tax liabilities unable to be offset with deferred tax assets. The Company has a valuation allowance of approximately $67.7 
million and $59.6 million as of June 30, 2024 and 2023, respectively. The Company evaluated the need for a valuation allowance by 
considering among other things, the nature, frequency and severity of current and cumulative losses, reversal of taxable temporary 
differences, tax planning strategies, forecasts of future profitability, and the duration of statutory carryforward periods. The Company 
determined that the significant negative evidence associated with cumulative losses in recent periods and current results outweighed the 
positive evidence as of June 30, 2024 and accordingly, the near-term realization of certain of these assets was deemed not more likely 
than not. In the fourth quarter of fiscal year 2023, the Company recorded a one-time, non-cash charge to income tax expense of $52.4 
million to establish a valuation allowance against its net deferred tax assets. The Company will continue to assess the likelihood that the 
deferred tax assets will be realizable at each reporting period and the valuation allowance will be adjusted accordingly.  
As of June 30, 2024 and 2023, the Company had a federal operating loss carryforward of approximately $152.9 million and $141.5 
million. As of June 30, 2024 and 2023, the Company’s state operating loss carryforward was approximately $97.6 million and $83.8 
million. With the exception of $69.5 million of federal net operating losses which can be carried forward indefinitely, the federal and 
state net operating losses, if not used, will begin to expire on June 30, 2035 and June 30, 2025, respectively. The operating loss 
carryforward in the India jurisdiction was approximately $1.8 million which will begin to expire on June 30, 2025. The Company has 
federal and California research and development tax credit carryforwards of approximately $10.8 million and $12.2 million to offset 
future taxable income. The federal research and development tax credits, if not used, will begin to expire on June 30, 2034, while the 
state tax credit carryforwards do not have an expiration date and may be carried forward indefinitely. 
Utilization of the operating loss carryforwards and credits may be subject to a substantial annual limitation due to the ownership 
change limitations provided by the Internal Revenue Code of 1986, as amended, and similar state provisions. The annual limitation may 
result in the expiration of operating loss carryforwards and credits before utilization.  
A reconciliation of the beginning and ending amounts of unrecognized tax benefits was as follows (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
Balance at beginning of the year 
$ 
6,030 
$ 
5,296 
$ 
4,756
Gross increases - current period tax positions 
654 
717 
542
Gross decreases - prior period tax positions 
(40 ) 
— 
—
Gross increases - prior period tax positions 
— 
19 
—
Reductions as a result of lapsed statute of limitations 
— 
(2 ) 
(2) 
Balance at end of the year 
$ 
6,644 
$ 
6,030 
$ 
5,296
The Company’s policy is to include interest and penalties related to unrecognized tax benefits within the Company’s provision 
for (benefit from) income taxes. As of June 30, 2024, the Company has accrued $1.6 million for interest and penalties related to the 
unrecognized tax benefits. The balance of interest and penalties is recorded as other liabilities, noncurrent on the Company’s 
consolidated balance sheet. 
As of June 30, 2024, unrecognized tax benefits of $1.1 million, if recognized, would affect the Company’s effective tax rate. The 
Company does not anticipate that the amount of existing unrecognized tax benefits will significantly increase or decrease within the 
next 12 months. 
The Company files income tax returns in the United States, various U.S. states and certain foreign jurisdictions and is no longer 
subject to U.S. federal, state and local, or non-U.S., income tax examinations by tax authorities for years before 2013. As of June 30, 
2024, the tax years 2013 through 2024 remain open in the U.S., and the tax years 2020 through 2024 remain open in various foreign 
jurisdictions. The Company believes that adequate amounts have been reserved for any adjustments that may ultimately result from our 
examinations. 
10 . Leases  
The Company has operating leases primarily for its office facilities. The leases expire at various dates through fiscal year 2030, 
some of which include options to renew, with renewal terms of up to 5 years. The Company does not include any renewal options in the 
lease terms for calculating lease liability, as the renewal options allow the Company to maintain operational flexibility and the Company 
is not reasonably certain that it will exercise these renewal options at the time of the lease commencement.  

 
75 
The components of lease expense were as follows (in thousands): 
 
 
 
Fiscal Year Ended June 30, 
 
 
 
2024 
  
2023 
  
2022 
 
Operating lease expense 
$ 
4,220
$ 
4,790
$ 
5,172
Short-term lease expense 
840
638
619
Variable lease expense (1) 
565
666
676
Total lease expense 
 $ 
5,625
$ 
6,094
$ 
6,467
 
(1) Variable lease expense is primarily composed of common area maintenance charges. 
Supplemental information related to operating leases was as follows (in thousands, except lease term and discount rate):  
 
 
 
Fiscal Year Ended June 30, 
 
 
 
2024 
  
2023 
  
2022 
 
Cash paid for amounts included in the measurement of lease liabilities 
 
Operating cash flows used for operating leases 
$
5,114
$
5,860
$
6,206
 
Lease liabilities arising from obtaining right-of-use assets 
 
Operating leases 
$
11,026
$
824
$
564
 
Weighted average remaining lease term - operating leases 
4.3 years
1.5 years
1.9 years 
Weighted average discount rate - operating leases 
6.9%
5.5%
5.1% 
The implicit rate within each lease is not readily determinable and therefore the Company uses its incremental borrowing rate at 
the lease commencement date to determine the present value of the lease payments. The determination of the incremental borrowing 
rate requires judgment. The Company determined its incremental borrowing rate for each lease using indicative bank borrowing rates, 
adjusted for various factors including level of collateralization, term and currency to align with the terms of a lease.  
Maturities of operating lease liabilities as of June 30, 2024 were as follows (in thousands): 
 
Fiscal Year Ending June 30, 
 
 
 
Amount 
 
2025 
$ 
3,511
2026 
2,881
2027 
2,750
2028 
2,728
2029 
1,457
Thereafter 
209
Total minimum lease payments 
  
13,536
Less: imputed interest 
(2,567) 
Present value of net minimum lease payments 
$ 
10,969
Operating lease liabilities: 
Current (included in Accrued Liabilities) 
$ 
3,090
Noncurrent 
  
7,879
Total 
$ 
10,969
 
11. Commitments and Contingencies 
Guarantor Arrangements 
The Company has agreements whereby it indemnifies its officers and directors for certain events or occurrences while the officer 
or director is, or was, serving at the Company’s request in such capacity. The term of the indemnification period is for the officer or 
director’s lifetime. The maximum potential amount of future payments the Company could be required to make under these 
indemnification agreements is unlimited; however, the Company has a director and officer insurance policy that limits its exposure and 
enables the Company to recover a portion of any future amounts under certain circumstances and subject to deductibles and exclusions. 
As a result of its insurance policy coverage, the Company believes the estimated fair value of these indemnification agreements is not 
material. Accordingly, the Company had no liabilities recorded for these agreements as of June 30, 2024 and 2023. 

 
76 
In the ordinary course of its business, the Company from time to time enters into standard indemnification provisions in its 
agreements with its clients. Pursuant to these provisions, the Company may be obligated to indemnify its clients for certain losses 
suffered or incurred, including losses arising from violations of applicable law by the Company or by its third-party publishers, losses 
arising from actions or omissions of the Company or its third-party publishers, and for third-party claims that a Company product 
infringed upon any United States patent, copyright, or other intellectual property rights. Where practicable, the Company limits its 
liabilities under such indemnities. Subject to these limitations, the term of such indemnification provisions is generally coterminous 
with the corresponding agreements and survives for the duration of the applicable statute of limitations after termination of the 
agreement. The potential amount of future payments to defend lawsuits or settle indemnified claims under these indemnification 
provisions is generally limited and the Company believes the estimated fair value of these indemnity provisions is not material. 
Accordingly, the Company had no liabilities recorded for these agreements as of June 30, 2024 and 2023. 
Letters of Credit 
The Company has a $0.3 million letter of credit agreement with a financial institution that is used as collateral for the Company’s 
corporate headquarters’ operating lease. The letter of credit automatically renews annually without amendment unless canceled by the 
financial institution within 30 days of the annual expiration date. 
12. Stockholders’ Equity 
Stock Repurchases 
In April 2022, the Board of Directors canceled the prior stock repurchase program that commenced in July 2017 and authorized 
a stock repurchase program allowing the repurchase of up to $40.0 million worth of common stock. In fiscal year 2024, the Company 
repurchased 247,618 shares of its common stock at an average price of $8.85 per share, at a total cost of $2.2 million (including a broker 
commission of $0.03 per share). In fiscal year 2023, the Company repurchased 403,193 shares of its common stock at an average price 
of $10.02 per share, at a total cost of $4.1 million (including a broker commission of $0.03 per share). Repurchases under this program 
took place in the open market and were made under a Rule 10b5-1 plan. The repurchased shares of common stock were recorded as 
treasury stock and were accounted for under the cost method. As of June 30, 2024, approximately $16.8 million remained available for 
stock repurchases pursuant to the board authorization. 
Retirement of Treasury Stock 
In fiscal year 2024, the Company retired 247,618 shares of its common stock with a carrying value of $2.2 million. In fiscal year 
2023, the Company retired 403,193 shares of its common stock with a carrying value of $4.1 million (including 10,000 shares for $0.1 
million that were repurchased but not settled as of June 30, 2023). The Company’s accounting policy upon the retirement of treasury 
stock is to deduct its par value from common stock and reduce additional paid-in capital by the amount recorded in additional paid-in 
capital when the stock was originally issued. 
13. Stock Benefit Plans 
Stock-Based Compensation 
In fiscal years 2024, 2023 and 2022, the Company recorded stock-based compensation expense of $23.7 million, $18.8 million 
and $18.5 million. There was no tax benefits realized in fiscal years 2024 and 2023 due to the Company's full valuation allowance. In 
fiscal year 2022, the Company recognized tax benefits related to stock-based compensation of $0.8 million, which are reflected in the 
Company’s (provision for) benefit from income taxes. 

 
77 
Stock Incentive Plans 
In November 2009, the Company’s board of directors adopted the 2010 Equity Incentive Plan (the “2010 Incentive Plan”) and the 
Company’s stockholders approved the 2010 Incentive Plan in January 2010. The 2010 Incentive Plan became effective upon the 
completion of the IPO of the Company’s common stock in February 2010. The 2010 Incentive Plan provides for the grant of incentive 
stock options (“ISOs”), nonstatutory stock options (“NQSOs”), restricted stock, restricted stock units (“RSUs”), stock appreciation 
rights, performance-based stock awards and other forms of equity compensation, as well as for the grant of performance cash awards. 
The Company may issue ISOs only to its employees. NQSOs and all other awards may be granted to employees, including officers, 
nonemployee directors and consultants. 
To date, the Company has granted ISOs, NQSOs, service-based RSUs, market-based RSUs, and performance-based RSUs under 
the 2010 Incentive Plan. ISOs and NQSOs are generally granted to employees with an exercise price equal to the market price of the 
Company’s common stock at the date of grant. Stock options granted to employees generally have a contractual term of seven years and 
vest over four years of continuous service, with 25 percent of the stock options vesting on the one-year anniversary of the date of grant 
and the remaining 75 percent vesting in equal monthly installments over the three year period thereafter. RSUs generally vest over four 
years of continuous service, with 25 percent of the RSUs vesting on the one-year anniversary of the date of grant and 6.25 percent 
vesting quarterly thereafter for the next 12 quarters, subject to any performance or stock price targets. Performance-based RSUs vest 
variably subject to the achievement of performance targets, consisting of both revenue growth and adjusted EBITDA targets. The 
Company evaluates the portion of the awards that are probable to vest quarterly until the performance criteria are met.  
An aggregate of 23,125,612 shares of the Company’s common stock were reserved for issuance under the 2010 Incentive Plan as 
of June 30, 2024, and this amount will be increased by any outstanding stock awards that expire or terminate for any reason prior to 
their exercise or settlement. The number of shares of the Company’s common stock reserved for issuance was increased annually 
through July 1, 2019 by up to five percent of the total number of shares of the Company’s common stock outstanding on the last day of 
the preceding fiscal year. The maximum number of shares that may be issued under the 2010 Incentive Plan is 30,000,000. There were 
9,396,038 shares available for issuance under the 2010 Incentive Plan as of June 30, 2024. 
In November 2009, the Company’s board of directors adopted the 2010 Non-Employee Directors’ Stock Award Plan (the 
“Directors’ Plan”) and the stockholders approved the Directors’ Plan in January 2010. The Directors’ Plan became effective upon the 
completion of the Company’s IPO. The Directors’ Plan provides for the automatic grant of NQSOs and RSUs to non-employee directors 
and also provides for the discretionary grant of NQSOs and RSUs. Stock options granted to new non-employee directors vest in equal 
monthly installments over four years and annual stock option grants to existing directors vest in equal monthly installments over one 
year. The initial service-based RSU grants vest daily over a period of four years and annual service-based RSU grants vest daily over a 
period of one year. 
An aggregate of 4,598,838 shares of the Company’s common stock were reserved for issuance under the Directors’ Plan as of 
June 30, 2024. This amount was increased annually through July 1, 2019, by the sum of 200,000 shares and the aggregate number of 
shares of the Company’s common stock subject to awards granted under the Directors’ Plan during the immediately preceding fiscal 
year. There were 1,921,954 shares available for issuance under the Directors’ Plan as of June 30, 2024. 
Valuation Assumptions 
The Company uses the Black-Scholes option-pricing model to fair value its stock options. Options are granted with an exercise 
price equal to the fair value of the common stock at the date of grant. The Company calculates the weighted-average expected life of 
options using the simplified method pursuant to the accounting guidance for share-based payments as its historical exercise experience 
does not provide a reasonable basis upon which to estimate expected term. The Company estimates the expected volatility of its common 
stock based on its historical volatility over the expected term of the stock option. The Company has no history or expectation of paying 
dividends on its common stock. The risk-free interest rate is based on the U.S. Treasury yield for a term consistent with the expected 
term of the stock option. 

 
78 
The weighted-average Black-Scholes model assumptions and the weighted-average grant date fair value of stock options were as 
follows: 
  
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
Expected term (in years) 
3.5
3.5
4.4
Expected volatility 
52%
55% 
58% 
Expected dividend yield 
—
—
—
Risk-free interest rate 
4.6%
3.8% 
1.0% 
Grant date fair value 
$
5.30
$
4.85
$
8.12
Stock Option Award Activity 
The following table summarizes the stock option award activity under the plans: 
  
 
Shares 
  
Weighted 
Average Exercise 
Price 
  
Weighted Average 
Remaining 
Contractual Life 
(In years) 
  
Aggregate 
Intrinsic Value  
(In thousands) 
 
Outstanding at June 30, 2022 
547,619
$ 
8.33
2.76
$ 
2,110
Granted 
11,306
11.18
Exercised 
(109,359) 
5.37
Forfeited 
(2,439) 
13.76
Expired 
(3,077) 
10.49
Outstanding at June 30, 2023 
444,050
$ 
9.10
2.28
$ 
1,283
Granted 
9,808
12.54
Exercised 
(217,926) 
4.21
Forfeited 
(15) 
15.45
Expired 
(7,314) 
7.78
Outstanding at June 30, 2024 
228,603
$ 
13.95
3.23
$ 
912
Vested and expected-to-vest at June 30, 2024 (1) 
227,879
$ 
13.94
3.23
$ 
912
Vested and exercisable at June 30, 2024 
203,602
$ 
13.33
3.15
$ 
907
 
(1) The expected-to-vest options are the result of applying the pre-vesting forfeiture assumption to total outstanding options. 
The following table summarizes the total intrinsic value, the cash received and the actual tax benefit of options exercised (in 
thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
  
2023 
  
2022 
 
Intrinsic value 
$ 
1,561 
$ 
693
$ 
4,262
Cash received 
918 
587
1,850
Tax benefit 
— 
—
725
 
As of June 30, 2024, there was $0.2 million of total unrecognized compensation expense related to unvested stock options which 
are expected to be recognized over a weighted-average period of 0.9 year. 

 
79 
Service-Based Restricted Stock Unit Activity 
The following table summarizes the service-based RSU activity under the plans: 
  
 
Shares 
  
Weighted 
Average Grant 
Date Fair Value   
Weighted Average 
Remaining 
Contractual Life 
(In years) 
  
Aggregate 
Intrinsic Value 
(In thousands) 
 
Outstanding at June 30, 2022 
1,890,481
$ 
14.33
1.32
$ 
19,018
Granted 
1,896,618
11.06
 
  
 
 
Vested 
(778,233) 
15.42
 
  
 
 
Forfeited 
(109,707) 
13.18
 
  
 
 
Outstanding at June 30, 2023 
2,899,159
$ 
11.95
1.30
$ 
25,600
Granted 
1,887,379
9.68
Vested 
(1,222,938) 
12.32
Forfeited 
(141,733) 
11.24
Outstanding at June 30, 2024 
3,421,867
$ 
10.59
1.26
$ 
56,769
As of June 30, 2024, there was $26.0 million of total unrecognized compensation expense related to service-based RSUs. 
Performance-Based Restricted Stock Unit Activity 
The following table summarizes the performance-based RSU activity under the 2010 Incentive Plan: 
 
 
Shares 
  
Weighted 
Average Grant 
Date Fair Value   
Weighted Average 
Remaining 
Contractual Life 
(In years) 
  
Aggregate 
Intrinsic Value 
(In thousands) 
 
Outstanding at June 30, 2022 
1,223,977
$ 
13.32
1.12
$ 
12,313
Granted 
308,000
8.83
Vested 
(504,086) 
13.44
Forfeited 
(149,420) 
13.47
Outstanding at June 30, 2023 
878,471
$ 
11.66
1.05
$ 
7,757
Granted 
616,000
16.59
Vested 
(291,628) 
14.47
Forfeited 
(186,158) 
9.48
Outstanding at June 30, 2024 
1,016,685
$ 
14.24
1.12
$ 
16,867
As of June 30, 2024, there was $4.7 million of total unrecognized compensation expense related to performance-based RSUs. 
At the time of vesting, a portion of RSUs are withheld by the Company to provide for federal and state tax withholding obligations 
resulting from the release of the RSUs.  
Employee Stock Purchase Plan 
In October 2021, the Company adopted the 2021 Employee Stock Purchase Plan (the “2021 ESPP”), with 2,164,999 shares of 
common stock reserved for future issuance under the plan. The 2021 ESPP allows eligible employees to purchase shares of the 
Company’s common stock at a discount through payroll deductions of up to 15% of their eligible compensation. The 2021 ESPP 
provides for consecutive offering periods that will typically have a duration of approximately 24 months in length, and each offering 
period is comprised of four purchase periods of approximately six months in length.  

 
80 
On each purchase date, eligible employees may purchase the Company’s common stock at a price per share equal to 85% of the 
lesser of (1) the fair market value of the common stock on the first trading day of each offering period, or (2) the fair market value of 
the common stock on the purchase date. A participant may purchase up to a maximum of 2,500 shares of the common stock during each 
purchase period, subject to a maximum of $25,000 worth of shares of the common stock in each calendar year (as determined under 
applicable tax rules). If the fair market value of the common stock on any purchase date is lower than it was on the first trading day of 
that offering period, participants will be automatically withdrawn from the current offering period and be immediately re-enrolled in a 
new offering period. In fiscal year 2024, 317,394 shares of common stock were purchased under the 2021 ESPP. As of June 30, 2024, 
1,568,959 shares were available for issuance under the 2021 ESPP.  
ESPP employee payroll contributions accrued as of June 30, 2024 amounting to $1.2 million are included within accrued liabilities 
on the Company’s consolidated balance sheet, and will be used to purchase shares at the ESPP purchase period ending on August 24, 
2024. 
The fair value of the purchase rights for the ESPP are estimated on the date of grant using the Black-Scholes model with the 
following assumptions: 
 
 
Fiscal Year Ended June 30, 
 
 
2024 
 
2023 
 
2022 
 
Expected term (in years) 
0.5 - 2.0  
0.5 - 2.0
 
0.5 - 2.0
Expected volatility 
48% - 58%  
48% - 57%
 
48% - 64%
Expected dividend yield 
—
—
 
— 
Risk-free interest rate 
4.5% - 5.5%  
2.9% - 5.0%
 
0.3% - 1.0%
Grant date fair value 
$2.97 - $6.73  
$3.77 - $8.11
 
$3.72 - $5.33
 
14. Segment Information 
Operating segments are defined as components of an enterprise about which separate financial information is available that is 
evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in 
assessing performance. The Company’s chief operating decision maker, its chief executive officer, reviews financial information 
presented on a consolidated basis, and no expense or operating income is evaluated at a segment level. Given the consolidated level of 
review by the Company’s chief executive officer, the Company operates as one reportable segment. 
The following tables summarize the net revenue and long-lived assets by geographic area (in thousands): 
 
Fiscal Year Ended June 30, 
 
2024 
 
2023 
 
2022 
 
Net revenue: 
United States 
$ 
607,373 
$ 
570,703
$ 
559,984
International 
6,141 
9,921
22,115
Total net revenue 
$ 
613,514 
$ 
580,624
$ 
582,099
 
June 30, 
 
2024 
 
2023 
 
Property and equipment, net: 
United States 
$ 
19,643
$ 
16,475
International 
215
274
Total property and equipment, net 
$ 
19,858
$ 
16,749
 
June 30, 
 
2024 
 
2023 
 
Intangible assets, net: 
United States 
$ 
38,008
$ 
38,700
International 
—
—
Total intangible assets, net 
$ 
38,008
$ 
38,700
 

 
81 
Item 9. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
None. 
Item 9A. 
Controls and Procedures 
Evaluation of Disclosure Controls and Procedures 
Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the 
effectiveness of our disclosure controls and procedures as of June 30, 2024. The term “disclosure controls and procedures,” as defined 
in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), means controls and 
other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it 
files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s 
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that 
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and 
communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow 
timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed 
and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in 
evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation of our disclosure controls and 
procedures as of June 30, 2024, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosures 
and procedures were effective at the reasonable assurance level. 
Management’s Report on Internal Control Over Financial Reporting 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in 
Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is designed to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of consolidated financial statements for external purposes 
in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies and 
procedures that: 
• 
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions 
of its assets, 
• 
provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made 
only in accordance with authorizations of our management and directors, and 
• 
provide reasonable assurance regarding prevention or timely detection of any unauthorized acquisition, use or disposition of 
our assets that could have a material effect on the consolidated financial statements. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of internal control effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 
Our management has assessed the effectiveness of the internal control over financial reporting as of June 30, 2024. In making this 
assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission 
(“COSO”) in Internal Control — Integrated Framework (2013 Framework). Based on this evaluation, our management has concluded 
that our internal control over financial reporting was effective as of June 30, 2024. 
The effectiveness of our internal control over financial reporting as of June 30, 2024 has been audited by PricewaterhouseCoopers 
LLP, an independent registered public accounting firm, as stated in their report which appears in this annual report on Form 10-K. 
Changes in Internal Control over Financial Reporting 
There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rule 
13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the three months ended June 30, 2024 that has materially affected, 
or is reasonably likely to materially affect, our internal control over financial reporting. 

 
82 
Item 9B. 
Other Information 
Rule 10b5-1 Trading Arrangement 
On June 5, 2024, Gregory Wong, Chief Financial Officer, entered into a Rule 10b5-1 Plan intended to satisfy the affirmative 
defense of Rule 10b5-1(c) under the Exchange Act. Mr. Wong's Rule 10b5-1 Plan provides for the potential sale (beginning on 
September 12, 2024) of all of the (net) shares of up to 111,416 (gross) shares of the Company's common stock, consisting of (i) 50,977 
shares of common stock and (ii) the net shares (not yet determinable) after shares are withheld to satisfy tax withholding obligations, 
issuable upon the vesting of up to 60,439 shares of restricted stock and performance-based restricted stock granted to Mr. Wong by the 
Company. Mr. Wong’s Rule 10b5-1 Plan expires on February 20, 2025, or upon the earlier completion of all the transactions authorized 
thereunder. 
Insider Trading Policy and Clawback Policy 
We have adopted insider trading policies, the Policy Against Trading on the Basis of Inside Information (filed as Exhibit 19.1), 
the Trading Window and Trade Pre-Clearance Policy (filed as Exhibit 19.2), and the Rule 10b5-1 Trading Plan Guidelines (filed as 
Exhibit 19.3), governing the purchase, sale, and/or other dispositions of our securities by our directors, officers, and employees that are 
reasonably designed to promote compliance with insider trading laws, rules and regulations and the Nasdaq listing standards applicable 
to us. 
On October 27, 2023, the Board of Directors adopted a clawback policy, the Financial Restatement Compensation Recoupment 
Policy (filed as Exhibit 97.1), in order to comply with SEC and corresponding Nasdaq listing standards. Under that policy, the Company 
is required in certain situations to recoup incentive compensation paid or payable to certain current or former executive officers of the 
Company, including the named executive officers, in the event of an accounting restatement. 
Item 9C. 
Disclosures Regarding Foreign Jurisdictions that Prevent Inspection 
Not applicable. 

 
83 
PART III 
Item 10. 
Directors, Executive Officers and Corporate Governance 
The information required by this item concerning directors and executive officers is incorporated herein by reference from the 
sections to be titled “Election of Class III Directors,” “Board of Directors” and “Directors and Executive Officers” in our definitive 
proxy statement to be filed with the Securities and Exchange Commission in connection with our 2024 annual meeting of stockholders 
(the “Proxy Statement”). The Proxy Statement is expected to be filed no later than 120 days after the end of our fiscal year ended June 
30, 2024. 
The information required by this item with respect to Section 16(a) of the Exchange Act is incorporated herein by reference from 
the section to be titled “Section 16(a) Beneficial Ownership Reporting Compliance” in our Proxy Statement. 
Code of Ethics 
We have adopted a Code of Conduct and Ethics that applies to all of our employees, officers (including our principal executive 
officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions), and directors. 
We will make any required disclosure of future amendments to our Code of Conduct and Ethics, or waivers of such provisions, applicable 
to any principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar 
functions or our directors on the investor relations page of our corporate website (www.quinstreet.com). 
Item 11. 
Executive Compensation 
The information required by this item will be set forth in the sections to be titled “Report of the Compensation Committee,” 
“Board of Directors” and “Executive Compensation” in our Proxy Statement and is incorporated herein by reference. 
Item 12. 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
The information required by this item will be set forth in the sections to be titled “Executive Compensation” and “Stock Ownership 
of Certain Beneficial Owners and Management” in our Proxy Statement and is incorporated herein by reference. 
Item 13. 
Certain Relationships and Related Transactions, and Director Independence 
The information required by this item will be included in the section to be titled “Stock Ownership of Certain Beneficial Owners 
and Management” and “Board of Directors” in the Proxy Statement and is incorporated herein by reference. 
Item 14. 
Principal Accountant Fees and Services 
The information required by this item will be set forth in the section to be titled “Ratification of the Selection of 
PricewaterhouseCoopers LLP as our Independent Registered Public Accounting Firm” in our Proxy Statement and is incorporated herein 
by reference. 

 
84 
PART IV 
Item 15. 
Exhibits, Financial Statement Schedules 
(a) We have filed the following documents as part of this Annual Report on Form 10-K: 
1. Consolidated Financial Statements 
 
Page 
Report of Independent Registered Public Accounting Firm (PCAOB ID 238) ................................................................................ 
53
Consolidated Balance Sheets ............................................................................................................................................................ 
55
Consolidated Statements of Operations and Comprehensive Loss ................................................................................................... 
56
Consolidated Statements of Stockholders’ Equity ............................................................................................................................ 
57
Consolidated Statements of Cash Flows ........................................................................................................................................... 
58
Notes to Consolidated Financial Statements .................................................................................................................................... 
59
 
2. Financial Statement Schedules 
The following financial statement schedule is filed as a part of this report: 
Schedule II: Valuation and Qualifying Accounts  
The activity in the allowance for doubtful accounts and the deferred tax asset valuation allowance are as follows (in thousands): 
  
Balance at the 
beginning of the 
year 
  
Charged to 
expenses/against 
revenue (1) 
  
Write-offs 
net of recoveries   
Balance at the end 
of the year 
 
Allowance for doubtful accounts 
Fiscal year 2022 
$ 
1,010
$ 
581
$ 
(55) $ 
1,536
Fiscal year 2023 
$ 
1,536
$ 
2,740
$ 
(554) $ 
3,722
Fiscal year 2024 
$ 
3,722
$ 
935
$ 
(2,551) $ 
2,106
Deferred tax asset valuation allowance 
Fiscal year 2022 
$ 
8,193
$ 
9
$ 
(1,042) $ 
7,160
Fiscal year 2023 
$ 
7,160
$ 
52,396
$ 
—
$ 
59,556
Fiscal year 2024 
$ 
59,556
$ 
8,113
$ 
—
$ 
67,669
 
(1) Additions to the allowance for doubtful accounts and the valuation allowance are charged to expense. Additions to the allowance for 
sales returns are charged against revenue. 

 
85 
All other schedules are omitted because they are not required or the required information is shown in the financial statements or 
notes thereto. 
(b) Exhibits 
 
Exhibit 
Number 
Description of Exhibit 
Form 
File Number 
Exhibit 
Filing Date 
 
 
 
 
3.1 
Amended and Restated Certificate of Incorporation. 
S-1/A 
333-163228 
3.2 
December 22, 2009 
 
 
 
 
3.2 
Bylaws. 
S-1/A 
333-163228 
3.4 
December 22, 2009 
 
 
 
 
4.1 
Form of QuinStreet, Inc.’s Common Stock Certificate. 
S-1/A 
333-163228 
4.1 
January 14, 2010 
 
 
 
 
10.5+ 
QuinStreet, Inc. 2010 Equity Incentive Plan. 
S-8 
333-165534 
99.9  
March 17, 2010 
 
 
 
 
10.6+ 
Forms of Option Agreement and Option Grant Notice 
under 2010 Equity Incentive Plan (for non-executive 
officer employees). 
S-8 
333-165534 
99.10 
March 17, 2010 
 
 
 
 
10.7+ 
Forms of Option Agreement and Option Grant Notice 
under 2010 Equity Incentive Plan (for executive officers). 
S-8 
333-165534 
99.11 
March 17, 2010 
 
 
 
 
10.8+ 
Forms of Senior Management Restricted Stock Unit 
(RSU) Grant Notice and Agreement under 2010 Equity 
Incentive Plan (for executive officers). 
10-K 
001-34628 
10.8 
August 23, 2012 
 
 
 
 
10.9+ 
Forms of Restricted Stock Unit (RSU) Grant Notice and 
Agreement under 2010 Equity Incentive Plan (for non-
executive officer employees). 
10-K 
001-34628 
10.9 
August 23, 2012 
 
 
 
 
10.10+ 
Form of Restricted Stock Unit Agreement under 2010 
Equity Incentive Plan (for non-employee directors). 
10-K 
001-34628 
10.10 
August 20, 2013 
 
 
 
 
10.11+ 
QuinStreet, Inc. 2010 Non-Employee Directors’ Stock 
Award Plan. 
S-8 
333-165534 
99.12 
March 17, 2010 
 
 
 
 
10.12+ 
Forms of Option Agreement and Option Grant Notice for 
Initial Grants under the 2010 Non-Employee Directors’ 
Stock Award Plan. 
S-8 
333-165534 
99.13 
March 17, 2010 
 
 
 
 
10.13+ 
Forms of Option Agreement and Option Grant Notice for 
Annual Grants under the 2010 Non-Employee Directors’ 
Stock Award Plan. 
S-8 
333-165534 
99.14 
March 17, 2010 
 
 
 
 
10.15+ 
Annual Incentive Plan. 
S-1/A 
333-163228 
10.12 
January 14, 2010 
 
 
 
 
10.18 
Office Lease Metro Center, dated as of February 25, 
2010, between the registrant and CA-Metro Center 
Limited Partnership. 
10-Q 
001-34628 
10.1 
May 12, 2010 
 
 
 
 
10.19+ 
Form of Indemnification Agreement made by and 
between QuinStreet, Inc. and each of its directors and 
executive officers. 
S-1/A 
333-163228 
10.19 
January 26, 2010 
 
 
 
 
10.20 
Assurance of Voluntary Compliance dated June 26, 2012 
by and among QuinStreet, Inc. and the Attorneys General 
of the States of Alabama, Arizona, Arkansas, Delaware, 
Florida, Idaho, Illinois, Iowa, Kentucky, Massachusetts, 
Mississippi, Missouri, Nevada, New York, North 
Carolina, Ohio, Oregon, South Carolina, Tennessee and 
West Virginia. 
8-K 
001-34628 
10.1 
June 27, 2012 
 
 
 
 
10.27+ 
Forms of Senior Management Performance-Based 
Restricted Stock Unit (RSU) Grant Notice and Agreement 
under 2010 Equity Incentive Plan (for executive officers). 
10-K 
001-34628 
10.27 
September 12, 2014 
 
 
 
 

 
86 
10.28+ 
Form of Deferred Restricted Stock Unit Agreement under 
2010 Non-Employee Directors’ Stock Award Plan. 
10-Q 
001-34628 
10.1 
February 6, 2015 
 
 
 
 
10.29 
Third Amendment, to the Second Amended and Restated 
Revolving Credit and Term Loan Agreement, as amended 
from time to time, dated as of June 11, 2015, by and 
among QuinStreet, Inc., Comerica Bank, as 
administrative agent, and certain lenders party thereto. 
8-K 
001-34628 
10.1 
June 12, 2015 
 
 
 
 
10.30+ 
Forms of Performance-Based Restricted Stock Unit 
(RSU) Grant Notice and Agreement under 2010 Equity 
Incentive Plan (for non-executive officer employees). 
10-K 
001-34628 
10.30 
August 19, 2015 
 
 
 
 
10.31 
Counselor Agreement dated December 31, 2015 between 
the Company and William Bradley. 
10-Q 
001-34628 
10.1 
February 9, 2016 
 
 
 
 
10.32 
Form of Change in Control Severance Agreement. 
10-Q 
001-34628 
10.1 
November 9, 2016 
 
 
 
 
10.33+ 
Forms of Restricted Stock Unit (RSU) Grant Notice and 
Agreement under 2010 Equity Incentive Plan (for 
employees with a Change in Control Severance 
Agreement). 
10-K 
001-34628 
10.33 
September 8, 2017 
 
 
 
 
10.34+ 
Forms of Option Agreement and Option Grant Notice 
under 2010 Equity Incentive Plan (for employees with a 
Change in Control Severance Agreement). 
10-K 
001-34628 
10.34 
September 8, 2017 
 
 
 
 
10.35 
Amended Office Lease Metro Center, dated February 25, 
2010 between the registrant and CA-Metro Center 
Limited Partnership 
10-K 
001-34628 
10.35 
September 12, 2018 
 
 
 
 
10.37+ 
Forms of Performance-Based Restricted Stock Unit 
(RSU) Grant Notice and Agreement under 2010 Equity 
Incentive Plan with Revenue and Adjusted EBITDA 
Performance Metrics (for non-executive officer 
employees). 
10-Q 
001-34628 
10.36 
November 9, 2018 
 
 
 
 
10.38+ 
Forms of Performance-Based Restricted Stock Unit 
(RSU) Grant Notice and Agreement under 2010 Equity 
Incentive Plan with Revenue and Adjusted EBITDA 
Performance Metrics (for executive officer). 
10-Q 
001-34628 
10.37 
November 9, 2018 
 
 
 
 
10.39+ 
Forms of Performance-Based Restricted Stock Unit 
(RSU) Grant Notice and Agreement under 2010 Equity 
Incentive Plan with Revenue and Adjusted EBITDA 
Performance Metrics (for employees with a Change in 
Control Severance Agreement). 
10-Q 
001-34628 
10.38 
November 9, 2018 
 
 
 
 
10.40+ 
QuinStreet, Inc. 2021 Employee Stock Purchase Plan 
S-8 
333-260769 
99.1 
November 4, 2021 
 
 
 
 
10.41*# 
Sixth Amendment to Office Lease Metro Center, dated 
March 16, 2023 between QuinStreet, Inc. and Hudson 
Metro Center, LLC 
 
 
 
 
 
 
 
 
19.1* 
QuinStreet, Inc. Policy Against Trading on the Basis of 
Inside Information 
 
 
 
 
 
 
 
 
19.2* 
QuinStreet, Inc. Trading Window and Trade Pre-
Clearance Policy  
 
 
 
 
 
 
 
 
19.3* 
QuinStreet, Inc. Rule 10b5-a Trading Guidelines 
 
 
 
 
 
 
 
 
21.1* 
List of Subsidiaries 
 
 
 
 
 
 
 
 
23.1* 
Consent of Independent Registered Public Accounting 
Firm (PCAOB ID 238) 
 
 
 
 

 
87 
 
 
 
 
24.1* 
Power of Attorney (incorporated by reference to the 
signature page of this Annual Report on Form 10-K). 
 
 
 
 
 
 
 
 
31.1* 
Certification of the Chief Executive Officer of 
QuinStreet, Inc. pursuant to Section 302 of the Sarbanes-
Oxley Act. 
 
 
 
 
 
 
 
 
31.2* 
Certification of the Chief Financial Officer of QuinStreet, 
Inc. pursuant to Section 302 of the Sarbanes-Oxley Act. 
 
 
 
 
 
 
 
 
32.1** 
Section 1350 Certifications of Chief Executive Officer 
and Chief Financial Officer. 
 
 
 
 
 
 
 
 
97.1* 
QuinStreet, Inc. Financial Restatement Compensation 
Recoupment Policy 
 
 
 
 
 
 
 
 
101.INS* Inline XBRL Instance Document - the instance document 
does not appear in the interactive data file because its 
XBRL tags are embedded within the inline XBRL 
document. 
 
 
 
 
 
 
 
 
101.SCH* Inline XBRL Taxonomy Extension Schema Document 
 
 
 
 
 
 
 
 
101.CAL* Inline XBRL Taxonomy Extension Calculation Linkbase 
Document 
 
 
 
 
 
 
 
 
101.DEF* Inline XBRL Taxonomy Extension Definition Linkbase 
Document 
 
 
 
 
 
 
 
 
101. 
LAB* 
Inline XBRL Taxonomy Extension Label Linkbase 
Document 
 
 
 
 
 
 
 
 
101. PRE* Inline XBRL Taxonomy Extension Presentation Linkbase 
Document 
 
 
 
 
 
 
 
 
104* 
Cover Page Interactive Data File (formatted as iXBRL 
and contained in Exhibit 101). 
 
 
 
 
 
 
 
 
 
* Filed herewith.  
** Furnished herewith.  
+ Indicates management contract or compensatory plan. 
# The schedules to this exhibit have been omitted pursuant to Item 601(b)(2) of Regulation S-K. QuinStreet, Inc. will furnish copies of 
such schedules to the SEC upon its request; provided, however, that QuinStreet, Inc. may request confidential treatment pursuant to 
Rule 24b-2 of the Exchange Act for any schedule so furnished. 
Item 16. 
Form 10-K Summary 
None. 
 

 
88 
SIGNATURES 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized, on August 21, 2024. 
 
QuinStreet, Inc. 
By: /s/   Douglas Valenti 
Douglas Valenti 
Chairman and Chief Executive Officer 
POWER OF ATTORNEY 
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints 
Douglas Valenti and Gregory Wong, and each of them, as his true and lawful attorneys-in-fact and agents, with full power of substitution 
and re-substitution, for him in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K and to file 
the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission hereby 
ratifying and confirming that each of said attorneys-in-fact and agents, or his substitute or substitutes, may lawfully do or cause to be 
done by virtue hereof. 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 
on behalf of the Registrant and in the capacities and on the dates indicated. 
 
Signature 
Title 
Date 
 
 
 
/s/   Douglas Valenti 
Chairman of the Board and 
August 21, 2024 
Douglas Valenti 
Chief Executive Officer  
(Principal Executive Officer) 
 
 
 
/s/   Gregory Wong 
Chief Financial Officer 
August 21, 2024 
Gregory Wong 
(Principal Financial and  
Accounting Officer) 
 
 
 
/s/   Asmau Ahmed  
Director 
August 21, 2024 
Asmau Ahmed 
 
 
 
 
Director 
 
Anna Fieler 
 
 
 
 
/s/   Matthew Glickman 
Director 
August 21, 2024 
Matthew Glickman 
 
 
 
 
/s/   Stuart Huizinga 
Director 
August 21, 2024 
Stuart Huizinga 
 
 
 
 
/s/   David Pauldine 
Director 
August 21, 2024 
David Pauldine 
 
 
 
 
/s/   Andrew Sheehan 
Director 
August 21, 2024 
Andrew Sheehan 
 
 
 
 
/s/   James Simons 
Director 
August 21, 2024 
James Simons 
 
 
 
/s/   Hillary Smith 
Director 
August 21, 2024 
Hillary Smith