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Realpage

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Industry Software - Application
Employees 1001-5000
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FY2011 Annual Report · Realpage
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Annual Report
2011

To Our Stockholders:

2011 was another strong year for RealPage.  

us to exit the fourth quarter of 2011 with the 

strongest new sales in company history.

The year was highlighted by solid fi nancial 

We also invested in several acquisitions that were 

performance and investments across our business.  

natural extensions to our business, and expanded 

Compared to the year ended December 31, 2010, 

our total addressable market to approximately 

total Non-GAAP revenue accelerated, growing 

$9 billion.  We acquired Compliance Depot, 

37% while we achieved on demand revenue 

which provides property owners and managers 

organic growth of 24%.  Adjusted EBITDA 

a complete vendor risk management solution.  

grew 60%, with Adjusted EBITDA margins 

We also acquired SeniorLiving.Net, a lead 

expanding 300 basis points.  During the year 

generation and placement network for senior 

we added 1.2 million on demand rental units, 

communities.  Following the acquisition, we 

or 20% growth.  Revenue per unit also grew 

made a series of investments to expand lead 

13%.  Cash fl ow from operations was especially 

generation and implement our senior living 

strong, growing nearly $22 million dollars 

contact center into the existing LeaseStar contact 

to more than $49 million, or 78% growth.  

center.  These investments will help us provide 

solutions to our customers that generate, qualify 

We believe these positive results underscore 

and capture additional senior living leads.  We 

our continued focus on expanding new 

complemented these senior living investments 

rental units and cross-selling additional 

with our acquisition of Vigilan in early 

solutions within our installed base.  I am 

2012.  Vigilan’s products allow assisted living 

proud of our execution and performance.

communities to monitor and schedule detailed 

In addition to achieving strong growth and 

billing and maintain regulatory compliance 

profi tability levels, we also invested in areas 

through use of a 50-state compliance module.    

care, manage labor costs, provide accurate 

that we expect will fuel our growth in the 

coming years.  We invested signifi cantly in 

As a result of these investments in the senior 

our sales force in order to expand market 

living market, we launched RealPage Senior 

share by attacking what we believe is a large 

Living in early 2012.  We expect this offering to 

opportunity in the rental housing industry for 

be one of the most comprehensive Software-as-

our solutions.  We ended the fourth quarter 

a-Service solutions in the industry, integrating 

with 163 sales reps, 41% growth compared 

property management, care management 

to 2010, or 25% growth excluding headcount 

and multichannel marketing capabilities into 

added through acquisitions.  This investment, 

a single offering.  We believe this offering 

combined with demand for our solutions, enabled 

will enable senior living property owners to 

l

manage their operations more effi ciently and 

generation and paid lead generation; provide 

effectively.  I am excited about what we can 

visibility into all lead channels; and, provide 

deliver and the demographic tailwinds that 

tools and services to manage each lead channel 

exist in this segment of rental housing.

as well as optimize the conversion of leads to 

leases.  We believe we are well on our way to 

MyNewPlace was, perhaps, our most signifi cant 

offering a solution with all of these features.

acquisition to date.  In 2010, we spoke about our 

intention of competing for the rental housing 

For 2012, our strategy will stay the same:  focus 

industry’s signifi cant advertising spend.  That 

on expanding new rental housing units and cross-

year, we began to lay the foundation to accomplish 

selling additional solutions into our installed 

that goal, and we believe the acquisition of 

base.  We expect to leverage our investments 

MyNewPlace signifi cantly enhances our 

in the coming year and continue to build out 

offering.  The acquisition brought a talented 

the most comprehensive platform in the rental 

pool of consumer-Internet specialists, tools 

housing industry to help property owners 

to manage advertising campaigns for Internet 

optimize every aspect of the resident lifecycle.  

classifi ed directories and vastly expanded our 

lead generation capabilities.  Our goal to displace 

In closing, I would like to sincerely thank 

traditional lead generation methods and reduce 

our customers, stockholders and employees 

costs for property owners is becoming a reality.

for their continued support and steadfast 

dedication to our vision.  We are committed 

We are in the midst of an upgrade to 

to improving the business of our customers by 

MyNewPlace, which will leverage RealPage’s 

optimizing the effi ciency of their operations, 

core functionality and is expected to go live in 

increasing shareholder value and making 

2012.  We believe that these upgrades will provide 

RealPage a destination workplace as we 

a signifi cantly more powerful rental housing 

strive to be the leading Software-as-a-Service 

search experience.  While MyNewPlace’s pay-

platform for the rental housing industry.

for-performance Internet listing service will 

be an important part of our overall managed 

Sincerely,

marketing platform, it is only a piece of the 

solution.  In our view, the managed marketing 

platform that will win over the long-term in 

Steve Winn

the rental housing industry must:  reduce total 

Chairman and Chief Executive Offi cer

marketing costs for property owners by enabling 

a cost-effective balance between organic lead 

2

KEY OPERATING METRICS

Strong Growth
Total Revenue 4-year CAGR: 33%

$258.7 (1)

$188.3

$140.9

$112.6

$83.6

2007

2008

2009

2010

2011    

4-year CAGR: 27%

7,302

Ending On-Demand Rental Units (000’s)

6,066

4,551

3,833

2,800

2007

2008

2009

2010

2011

Strong EBITDA and Margin Expansion

Adjusted EBITDA (2)

Free Cash Flow (3)

($ in MM)

$35.3

$25.6

$23.1

$13.1

$16.1

$6.0

$2.8

$56.5

$40.3

2007

$(1.1)

2008

2009

2010

2011

(1) See dicussion and reconciliation of Non-GAAP on-demand revenue included within this document.
(2) See dicussion and reconciliation of Adjusted EBITDA to GAAP Net Income included within this document.
(3) For purposes of managing our business, we defi ne free cash fl ow as adjusted EBITDA minus capital expenditures.

3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
________________________________ 

FORM 10-K 
________________________________ 

 (Mark One)

(cid:53) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT 

OF 1934

For the fiscal year ended December 31, 2011

or

(cid:133) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 

OF 1934

For the transition period from  

 to  

Commission File Number: 001-34846

RealPage, Inc.

(Exact name of registrant as specified in its charter) 

Delaware
(State or other jurisdiction of
incorporation or organization)

4000 International Parkway
Carrollton, Texas
(Address of principal executive offices)

75-2788861
(I.R.S. Employer
Identification No.)

75007-1951
(Zip Code)

(972) 820-3000
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: 

Common Stock, $0.001 par value
(Title of class)

The NASDAQ Stock Market LLC
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the Registrant is a well-known seasoned issuer as defined in Rule 405 of the Securities Act. Yes (cid:53) No (cid:133)

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:133) No (cid:53)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days. Yes (cid:53) No (cid:133)

Indicate  by  check  mark  whether the  registrant  has submitted  electronically  and posted  on its  corporate Web  site, if any,  every Interactive  Data  File  required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files). Yes (cid:53) No (cid:133)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be 
contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by  reference  in  Part  III  of  this  Form  10-K  or  any 
amendment to this Form 10-K. (cid:133)

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a  smaller  reporting  company.  See  the 
definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one): 

   Large accelerated filer (cid:53)   

Accelerated filer (cid:133)  

Non-accelerated filer (cid:133)           

Smaller reporting company (cid:133)

(Do not check if a smaller reporting company) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:133) No (cid:53)

Based on the closing price of the registrant’s common stock on the last business day of the registrant’s most recently completed second fiscal quarter, which was June 
30,  2011,  the  aggregate  market  value  of  its  shares  held  by  non-affiliates  held  on  that  date  was  approximately  $908,924,000.  For  purposes  of  this  calculation,  the 
registrant assumed that all 5% holders, directors and executive officers of the registrant are affiliates. 

On February 10, 2012, 72,740,063 shares of the registrant’s Common Stock, $0.001 par value, were outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the Registrant’s definitive proxy statement for its fiscal 2011 Annual Meeting of Stockholders to be filed within 120 days of the Registrant’s fiscal 

year ended December 31, 2011 are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated. 

 
 
 
 
PART I 

TABLE OF CONTENTS 

    Item 1. Business ................................................................................................................................................

    Item 1A. Risk Factors .......................................................................................................................................

    Item 1B. Unresolved Staff Comments ..............................................................................................................

    Item 2. Properties ..............................................................................................................................................

    Item 3. Legal Proceedings ................................................................................................................................

    Item 4. Reserved ...............................................................................................................................................

PART II 

    Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of  

   Equity Securities ..........................................................................................................................................

    Item 6. Selected Financial Data ........................................................................................................................

    Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations ...............

    Item 7A. Quantitative and Qualitative Disclosures About Market Risk...........................................................

    Item 8. Financial Statements and Supplementary Data ....................................................................................

2

18

43

43

43

44

45

47

50

72

73

    Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ...............

102

    Item 9A. Controls and Procedures ....................................................................................................................

102

    Item 9B. Other Information ..............................................................................................................................

103

PART III 

    Item 10. Directors, Executive Officers and Corporate Governance .................................................................

103

    Item 11. Executive Compensation ....................................................................................................................

103

    Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder  

   Matters .........................................................................................................................................................

103

    Item 13. Certain Relationships, and Related Transactions, and Director Independence ..................................

103

    Item 14. Principal Accountant Fees and Services.............................................................................................

103

PART IV 

    Item 15. Exhibits and Financial Statement Schedules ......................................................................................

104

SIGNATURES AND EXHIBIT INDEX 

    Signatures .........................................................................................................................................................

105

    Exhibit Index ....................................................................................................................................................

106

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

We  have  made  forward-looking  statements  in  this  Annual  Report  on  Form  10-K that  are  subject  to  risks  and 
uncertainties. Forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section and Section 21E of the Securities Exchange Act of 1934, as amended, are subject to the “safe harbor” created by 
those sections. The forward-looking statements in this report are based on our management’s beliefs and assumptions and on 
information  currently  available  to  our  management.  In  some  cases,  you can  identify  forward-looking  statements  by  terms 
such  as  “anticipates,” “aspires,”  “believes,”  “can,”  “continue,”  “could,”  “estimates,”  “expects,” “intends,”  “may,” 
“plans,” “projects,” “seeks,” “should,” “will” or “would” or the negative of these terms and similar expressions intended 
to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, 
which  may  cause  our  actual  results, performance,  time  frames  or  achievements  to  be  materially  different  from  any future 
results, performance, time frames or achievements expressed or implied by the forward-looking statements. We discuss many 
of  these  risks, uncertainties  and  other  factors  in  this  document  in  greater  detail  under  the heading  “Risk  Factors.”  We 
believe it is important to communicate our expectations to our investors. However, there may be events in the future that we 
are not able to predict accurately or over which we have no control. The risks described in “Risk Factors” included in this 
report, as well as any other cautionary language in this report, provide examples of risks, uncertainties and events that may 
cause our actual results to differ materially from the expectations we describe in our forward-looking statements. Before you 
invest in  our  common  stock,  you  should  be  aware  that  the  occurrence  of  the  events described  in  “Risk  Factors”  and 
elsewhere in this report could harm our business.

Given  these  risks,  uncertainties  and  other  factors,  you  should  not  place undue  reliance  on  these  forward-looking 
statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of this filing. 
You  should  read  this  document  completely  and  with  the  understanding that  our  actual  future  results  may  be  materially 
different from what we expect. We hereby qualify our forward-looking statements by these cautionary statements. Except as 
required  by  law,  we  assume  no  obligation  to  update  these forward-looking  statements  publicly,  or  to  update  the  reasons 
actual  results could  differ  materially  from  those  anticipated  in  these  forward-looking statements,  even  if  new  information 
becomes available in the future.

1

Item 1.      Business

Company Overview

PART I

RealPage, Inc., a Delaware corporation, and its subsidiaries, (the “Company” or “we” or “us”) is a leading provider of 
on  demand  software  solutions  for  the  rental  housing  industry.  Our  broad  range  of  property  management  solutions  enables 
owners and managers of single-family and a wide variety of multi-family rental property types to manage their marketing, 
pricing,  screening,  leasing,  accounting,  purchasing  and  other  property  operations.  Our  on  demand  software  solutions  are 
delivered through an integrated software platform that provides a single point of access and a shared repository of prospect, 
resident and property data. By integrating and streamlining a wide range of complex processes and interactions among the 
rental housing ecosystem of owners, managers, prospects, residents and service providers, our platform helps optimize the 
property management process and improves the experience for all of these constituents. 

Our  solutions  enable  property  owners  and  managers  to  increase  revenues  and  reduce  operating  costs  through  higher 
occupancy, improved pricing methodologies, new sources of revenue from ancillary services, improved collections and more 
integrated and centralized processes. As of December 31, 2011, approximately 7,800 customers used one or more of our on 
demand software solutions to help manage the operations of approximately 7.3 million rental housing units. Our customers 
include each of the ten largest  multi-family property management companies in the United States, ranked as of January 1, 
2011 by the National Multi Housing Council, based on number of units managed. 

We  sell  our  solutions  through  our  direct  sales  organization.  Our  total  revenues  were  approximately  $258.0  million, 
$188.3 million and $140.9 million at December 31, 2011, 2010 and 2009, respectively. In the same periods, we had operating 
income of approximately $1.8 million, $6.3 million and $6.9 million, respectively, and net (loss) income of approximately 
$(1.2)  million,  $0.1  million  and  $28.4  million,  respectively.  Net  income  for  2009  included  a  discrete  tax  benefit  of 
approximately $26.0 million as a result of a reduction of our net deferred tax assets valuation allowance. 

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 
systems for the conventional and affordable multi-family rental housing markets. In June 2001, we released OneSite, our first 
on  demand  property  management  system.  Since  2002,  we  have  expanded  our  on  demand  software  solutions  to  include  a 
number of software-enabled value-added services that provide complementary sales and marketing, asset optimization, risk 
mitigation, billing and utility management and spend management capabilities. In connection with this expansion, we have 
allocated greater resources to the development and infrastructure needs of developing and increasing sales of our suite of on 
demand software solutions. In addition, since July 2002, we have completed 18 acquisitions of complementary technologies 
to supplement our internal product development and sales and marketing efforts and expand the scope of our solutions, the 
types of rental housing properties served by our solutions and our customer base. 

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering 
was declared effective by the Securities and Exchange Commission (SEC). We sold 6,000,000 shares of common stock in 
our  initial  public  offering.  Our  common  stock  began  trading  on  August  12,  2010  on  the  NASDAQ  Global  Select  Stock 
Market under the symbol “RP,” and the offering closed on August 17, 2010. Upon closing of our initial public offering, all 
outstanding shares of our convertible preferred stock, including a portion of accrued but unpaid dividends on our outstanding 
shares of Series A, Series A1 and Series B convertible preferred stock, were converted into 29,567,952 shares of common 
stock.

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering 
was declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering 
closed on December 10, 2010. 

2 

 
Industry Overview

The rental housing market is large, growing and complex.

The  rental  housing  market  is  large  and  characterized  by  challenging  and  location-specific  operating  requirements, 
diverse  industry  participants,  significant  mobility  among  residents  and a  variety  of  property  types,  including  single-family 
and a wide range of multi-family property types, including conventional, affordable, privatized military, student and senior 
housing.  According  to  the  U.S.  Census  Bureau  American  Housing  Survey  for  the  United  States,  there  were  39.7  million 
rental  housing  units  in  the  United  States  in  2009.  The  U.S.  Census  Bureau  divides  the  rental  housing  market  into  the 
following categories: 

Property Size 

Single-family properties
1 unit .............................................................................................................................................................  
2-4 units ........................................................................................................................................................  
Multi-family properties
5-9 units ........................................................................................................................................................  
10-49 units ....................................................................................................................................................  
50 or more units ............................................................................................................................................  
Total Rental Units .......................................................................................................................................

  Number of
 Estimated Units
(in millions)

14.5
7.8

5.3
8.4
3.7
39.7

Based on U.S. Census Bureau data and our own estimates, we believe that the overall size of the U.S. rental housing 
market, including rent, utilities and insurance, exceeds $300 billion annually. We estimate that the total addressable market 
for our current on demand software solutions is approximately $9.0 billion per year. This estimate assumes that each of the 
39.7 million rental units in the United States has the potential to generate annually a range of approximately $150 in revenue 
per unit for single-family units to approximately $350 in revenue per unit for conventional multi-family units. In addition, we
estimate that the student and senior markets have the potential to generate annually approximately $700 in revenue per unit. 
We base this potential revenue assumption on our review of the purchasing patterns of our existing customers with respect to 
our on demand software solutions, the on demand software solutions currently utilized by our existing customers, the number 
of units our customers manage with these solutions and our current pricing for on demand software solutions. Furthermore, 
the  U.S.  rental  housing  market  has  recently  benefited  from  a  number  of  significant  trends,  including  decreased  home 
ownership  resulting  in  additional  renter  households  and  tougher  mortgage  lending  standards  reducing  first-time  home 
purchases and contributing to lower rates of renter attrition as renters choose to remain in rental units. 

Rental property management spans both the resident lifecycle and the operations of a property.

The  resident  lifecycle  can  be  separated  into  four  key  stages:  prospect,  applicant,  residency  and  post-residency.  Each 
stage  has  unique  requirements,  and  a  property  owner’s  or  manager’s  ability  to  effectively  address  these  requirements  can 
significantly impact revenue and profitability. 

In addition to managing the resident lifecycle, property owners and managers must also manage the operations of their 
properties. Critical components of property operations include materials and service provider procurement, insurance and risk 
mitigation,  utility  and  energy  management,  information  technology  and  telecommunications  management,  accounting, 
expense tracking and management, document management, security, staff hiring and training, staff performance measurement 
and management and marketing. 

Managing  the  resident  lifecycle  and  the  operations  of  a  property  involves  several  different  constituents,  including 
property  owners  and  managers,  prospects,  residents  and  service  providers.  Property  owners  can  include  single-property 
owners, multi-property owners, national residential apartment syndicators that may own thousands of units through a variety 
of investment funds and real estate investment trusts, or REITs. Property managers often are responsible for a large number 
of  properties  that  can  range  from  single-family  units  to  large  apartment  communities.  Property  owners  and  managers  also 
need to manage a variety of service providers, including utilities, insurance providers, video, voice and data providers and 
maintenance  and  capital  goods  suppliers.  Managing  these  diverse  relationships,  combined  with  resident  turnover  and 
regulatory  and  compliance  requirements,  can  make  the  operations  of  even  a  small  portfolio  of  rental  properties  complex. 
Challenges are compounded for owners and managers responsible for a large portfolio of geographically dispersed properties, 
which require overseeing potentially hundreds of thousands of individual rental processes. 

3 

 
 
 
   
   
   
   
   
   
Legacy  information  technology  solutions  designed  to  manage  the  rental  housing property  management  process  are 
inadequate.

During the 1970’s and 1980’s, the rental housing market was highly fragmented and regionally organized. During this 
period, the first property management systems and software solutions emerged to help property owners and managers with 
basic accounting and record keeping functions. These solutions provided limited functionality and scalability and often were 
not tailored to the specific needs of rental housing property owners and managers. 

Beginning in the mid 1990’s, the rental housing market began to consolidate and large, nationally focused and publicly 
financed  companies  emerged,  which  aggregated  significant  numbers  of  units.  The  rise  of  national  real  estate  portfolio 
managers,  many  of  them  accountable  to  public  shareholders,  created  a  need  for  more  sophisticated  and  scalable  property 
management  systems  that  included  a  centralized  database  and  were  designed  to  optimize  and  automate  multiple  business 
processes within the resident lifecycle and property operations. Despite increasing market demands, the available solutions 
continued  to  be  insufficient  to  fully  address  the  complex  requirements  of  rental  housing  property  owners  and  managers, 
which  moved  beyond  basic  accounting  and  record  keeping  functions  to  also  include  value-added  services  such  as  Internet 
marketing, applicant screening, billing solutions and analytics for pricing and yield optimization. 

To  address  their  complex  and  evolving  requirements,  many  rental  housing  property  owners  and  managers  have 
historically implemented a myriad of single point solutions and/or internally developed solutions to manage their properties. 
These  solutions  can  be  expensive  to  implement  and  maintain  and  often  lack  integrated  functionality  to  help  owners  and 
managers increase rental revenue or reduce costs. In addition, many rental housing property owners and managers still rely 
on  paper  or  spreadsheet-based  approaches,  which  are  typically  time  intensive  and  prone  to  human  error  or  internal 
mismanagement. 

In  addition,  owners  and  managers  have  relied  upon  print  and  Internet  listing  firms  to  attract  leads  required  to  fill 
available vacancy. The cost per lease generated from these lead sources is highly variable ranging from a few hundred dollars 
per lease to several thousand dollars per lease. We believe these historical solutions are inadequate because they: 

•

•

•

•

•

•

•

•

•

•

require significant customization to implement, which frequently inhibits upgrading to new versions or platforms 
in a timely manner; 

require  information  technology,  or  IT,  resources  to  support  integration  points  between  property  management 
systems and disparate value-added services; 

require IT resources to implement and maintain data security, data integrity, performance and business continuity 
solutions; 

lack scalability and flexibility to account for the expansion or contraction of a property portfolio; 

lack material organic lease generation capability and do not track the cost of leads generated by each source; 

lack effective spend management capabilities for controlling property management costs; 

lack comprehensive analytics for pricing and yield optimization;  

lack workflow level integration;  

do not provide owners and managers with visibility into overall property performance; and 

cannot be easily updated to meet new regulations and compliance requirements. 

On demand software solutions are well suited to meet the rental housing market’s needs.

The ubiquitous nature of the Internet, widespread broadband adoption and improved network reliability and security has 
enabled  the  deployment  and  delivery  of  business-critical  applications  over  the  Internet.  The  on  demand  delivery  model  is 
substantially  more  cost-effective  than  traditional  on premise  software solutions that generally  have  higher deployment  and 
support  costs  and  require  the  customer  to  purchase  and  maintain  the  associated  servers,  storage,  networks,  security  and 
disaster recovery solutions. 

4 

 
The RealPage Solution

We  provide  a  platform  of  on  demand  software  solutions  that  integrates  and  streamlines  rental  property  management 
business  functions.  Our  solutions  enable  owners  and  managers  of  single-family  and  a  wide  variety  of  multi-family  rental 
property  types,  including  conventional,  affordable,  privatized  military,  student  and  senior  housing,  to  manage  their 
marketing,  pricing,  screening,  leasing,  accounting,  purchasing  and  other  property  operations.  These  functions  have 
traditionally  been  addressed  by  individual,  disparate  applications.  Our  solutions  enable  property  owners  and  managers  to 
increase  revenues  and  reduce  operating  costs  through  higher  occupancy,  improved  pricing  methodologies,  new  sources  of 
revenue from ancillary services, improved collections and more integrated and centralized business processes. Our solutions 
contribute to a more efficient property management process and an improved experience for all of the constituents involved 
in the rental housing ecosystem, including owners, managers, prospects, residents and service providers. 

Benefits to Our Customers

We believe the benefits of our solutions for our customers include the following: 

Increased  revenues.  Our  solutions  enable  our  customers  to  increase  their  revenues  by  improving  their  sales  and 
marketing  effectiveness,  optimizing  their  pricing  and  occupancy  and  improving  collection  of  rental  payments,  utility 
expenses, late fees and other charges. 

Reduced operating costs. Our solutions help our customers reduce costs by streamlining and automating many ongoing 
property management functions, centralizing and controlling purchasing by on-site personnel and transferring costs from the 
site  to  more  efficient  centrally  managed  operations.  Our  on  demand  delivery  model  also  reduces  owners’  and  managers’ 
operating  costs  by  eliminating  their  need  to  own  and  support  the  applications  or  associated  hardware  infrastructure.  In 
addition,  our  integrated  solutions  consolidate  the  initial  implementation  and  training  costs  and  ongoing  support  associated 
with  multiple  applications  that  each  provide  only  components  of  the  functionality  provided  by  our  solutions.  This  is 
particularly important for property owners and managers who want to reduce enterprise-class IT infrastructure, support and 
staff training. 

Improved quality of service for residents and prospects. Our solutions improve the level of service that property owners 
and  managers  provide  to  residents  and  prospects  by  enabling  many  transactions  to  be  completed  online,  expediting  the 
processing  of  rental  applications,  maintenance  service  requests  and  payments  and  increasing  the  frequency  and  quality  of 
communication  with  residents  and  prospects,  providing  higher  resident  satisfaction  and  increased  differentiation  from 
competing properties that do not use our solutions. 

Streamlined  and  simplified  property  management  business  processes.  Our  on  demand  platform  provides  integrated 
solutions for managing a wide variety of property management processes that have traditionally been managed manually or 
through  separate  applications.  Our  solutions  utilize  common  authentication  that  enables  data  sharing  and  workflow 
automation of certain business processes, thereby eliminating redundant data entry and simplifying many recurring tasks. The 
efficiency of  our solutions  allows onsite  and  corporate personnel  to utilize  their  time  more  effectively  and  to  focus  on  the 
strategic priorities of the business. We also make extensive use of online training courseware and our solutions are designed 
to be usable by new employees almost immediately after their hiring, addressing an acute need of the multi-family industry in 
which employee turnover is high. 

Ability  to  integrate  third-party  products  and  services. Our  open  architecture  and  application  framework  facilitate  the 
integration  of  third-party  applications  and  services  into  our  solutions.  This  enables  property  managers  to  conduct  these 
business  functions  through  the  same  system  that  they  already  use  for  many  of  their  other  tasks  and  to  leverage  the  same 
repository of prospect, resident and property data that supports our solutions. 

Increased visibility into property performance. Our integrated platform and common data repository enable owners and 
managers  to  gain  a  comprehensive  view  of  the  operational  and  financial  performance  of  each  of  their  properties.  Our 
solutions provide a library of standard reports, dashboards, scorecards and alerts, and we also provide interfaces to several 
widely used report writers and business intelligence tools. In addition, our on demand delivery model makes it possible to 
deliver benchmark data aggregated across more than 13,500 properties, factor rental payment history into applicant screening 
processes  and  create  more  accurate  supply/demand  models  and  statistically  based  price  elasticity  models  to  improve  price 
optimization. 

5 

 
Simple implementation and support. Our solutions include pre-configured extensions that meet the specific needs of a 
variety of property types and can be easily tailored by our customers to meet more specific requirements of their properties 
and business processes. We strive to minimize the need for professional consulting services to implement our solutions and 
train personnel. 

Improved  scalability.  We  host  our  solutions  for  our  customers,  thereby  reducing  or  eliminating  our  customers’  costs 
associated  with  expanding  or  contracting  IT  infrastructure  as  their  property  portfolios  evolve.  We  also  bear  the  risk  of 
technological  obsolescence  because  we  own  and  manage  our  data  center  infrastructure  and  are  continually  upgrading  it  to 
newer generations of technology without any incremental cost to our customers. 

Competitive Strengths of our Solutions

The competitive strengths of our solutions are as follows:  

Integrated on demand software platform based on a common data repository. Our solutions are delivered through an 
integrated on demand software platform that provides a single point of access via the Internet with a common repository of 
prospect, resident and property data, which permits our solutions to access requested data through offline data transfer or in 
real-time. 

Large  and  growing  ecosystem  of  property  owners,  managers,  prospects, residents  and  service  providers.  Through 
December  31,  2011,  we  have  established  a  customer  base  of  7,790  customers  who  use  one  or  more  of  our  on  demand 
software solutions to help manage the operations of approximately 7.3 million rental housing units. Our customers include 
each of the ten largest multi-family property management companies in the United States, ranked as of January 1, 2011 by 
the National Multi Housing Council, based on number of units managed. Our solutions automate and streamline many of the 
recurring  transactions  and  interactions  among  this  large  and  expanding  ecosystem  of  property  owners  and  managers, 
prospects,  residents  and  service  providers,  including  prospect  inquiries,  applications,  monthly  rent  payments  and  service 
requests. As the number of constituents of our ecosystem increases, the volume of data in our common data repository and its 
value to the constituents of our ecosystem grows. 

Comprehensive  platform  of  on  demand  software  solutions  for  property management.  Our  on  demand  property 
management systems and integrated software-enabled value-added services provide what we believe to be the broadest range 
of  on  demand  capabilities  for  managing  the  resident  lifecycle  and  core  operational  processes  for  residential  property 
management.  Our  software-enabled  value-added  services  provide  complementary  sales  and  marketing,  asset  optimization, 
risk mitigation, billing and utility management and spend management capabilities that collectively enable our customers to 
manage  every  stage  of  the  resident  lifecycle.  In  addition,  we  offer  shared  cloud  services,  including  reporting,  payment, 
document  management  and  training  functionality  that  are  common  to  all  of  our  product  families.  These  comprehensive 
solutions  enable  us  to  address  the  needs  of  a  wide  range  of  property  owners  and  managers  across  a  broad  range  of  rental 
housing property types. 

Deep rental housing industry expertise. We have been serving the rental housing industry exclusively for over 10 years 
and  our  25  most  senior  management  team  members  have  an  average  of  approximately  16  years  experience  in  the  rental 
housing  industry.  We  design  our  solutions  based  on  our  extensive  rental  housing  industry  expertise,  insight  into  industry 
trends and developments and property management best practices that help our customers simplify the challenges of owning 
and managing rental properties. 

Open  cloud  computing  architecture.  Our  cloud  computing  architecture  enables  our  solutions  to  interface  with  our 
customers’ existing systems and allows our customers to outsource the management of third-party business applications. This 
open  architecture  enables  our  customers  to  buy  our  solutions  incrementally  while  continuing  to  use  existing  third-party 
solutions, allowing us to shorten sales cycles and increase adoption of our solutions within our target market. 

6 

 
Our Strategy

We intend to leverage the breadth of our solutions and industry presence to solidify our position as a leading provider of 
on demand software solutions to the rental housing industry. The key elements of our strategy to accomplish this objective 
are as follows: 

Acquire new customers. We intend to actively pursue new customer relationships with property owners and managers 
that do not currently use our solutions. In addition to marketing our core property management systems, we will also seek to 
sell our software-enabled value-added services to customers of other third-party property management systems by utilizing 
our open architecture to facilitate integration of our solutions with those systems. 

Increase  the  adoption  of  additional  solutions  within  our  existing  customer base.  Many  of  our  customers  rely  on  our 
property management systems to manage their daily operations and track all of their critical prospect, resident and property 
information.  Additionally,  some  of  our  customers  utilize  our  software-enabled  value-added  services  to  complement  third-
party ERP systems. We have continually introduced new software-enabled value-added services to complement our property 
management systems and marketed our on demand property management systems to our customers who are utilizing third-
party ERP systems. We believe that the penetration of our on demand software solutions to date has been modest and that 
there  exists  significant potential  for  additional  on  demand  revenue from  sales  of  these  solutions  to  our  customer  base. We 
have  significant  opportunities  to  further  leverage  the  critical  role  that  our  solutions  play  in  our  customers’  operations  by 
increasing the adoption of our on demand property management systems and software-enabled value-added services within 
our existing customer base, and we intend to actively focus on up-selling and cross-selling our solutions to our customers. 

Add new solutions to our platform. We believe that we offer the most comprehensive platform of on demand software 
solutions for the rental housing industry. The breadth of our platform enables our customers to control many aspects of the 
residential rental property management process. We have a unique opportunity to add new capabilities that further enhance 
our platform, and we intend to continue developing and introducing new solutions to sell to both new and existing customers. 
These solutions may include localized solutions to support our customers as they grow their international operations. We also 
intend  to  develop  new  relationships  with  third-party  application  providers  that  can  use  our  open  architecture  to  offer 
additional product and service capabilities to their customers through the use of our platform. 

Pursue acquisitions of complementary businesses, products and technologies. Since March 2005, we have completed 18 
acquisitions that have enabled us to expand our platform, enter into new rental property markets and expand our customer 
base.  We  intend  to  continue  to  selectively  evaluate  opportunities  to  acquire  businesses  and  technologies  that  may  help  us 
accomplish these and other strategic objectives. 

Products and Services

Our platform consists of our property management systems as well as seven families of software-enabled value-added 
services. These services provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility 
management and spend management capabilities that collectively enable our customers to manage the stages of the resident 
lifecycle. Each of our property management systems and our software-enabled value-added services include multiple product 
centers  that  provide  distinct  capabilities  and  can  be  licensed  separately  or  as  a  bundled  package.  Each  product  center  is 
integrated with a central repository of prospect, resident and property data. 

Our  platform  also  includes  a  set  of  shared  cloud  services,  including  reporting,  payment,  document  management  and 
training  functionality  that  are  common  to  all  of  our  product  families.  Third-party  applications  can  access  our  property 
management systems using our RealExchange platform. 

Our platform is designed to serve as a single system of record for all of the constituents of the rental housing ecosystem, 
including  owners,  managers,  prospects,  residents  and  service  providers,  and  to  support  the  entire  resident  lifecycle,  from 
prospect to applicant to residency to post-residency. Common authentication, work flow and user experience across product 
families enables each of these constituents to access different applications as appropriate for their role. 

7 

 
We  offer  different  versions  of  our  platform  for  different  types  of  properties.  For  example,  our  platform  supports  the 

specific and distinct requirements of: 

•

•

•

•

•

•

•

•

conventional single-family properties (four units or less);  

conventional multi-family properties (five or more units);  

affordable Housing and Urban Development, or HUD, properties;  

affordable tax credit properties;  

rural housing properties;  

privatized military housing;  

student housing; and  

senior living.  

8 

 
Property Management Systems

Our property management systems are typically referred to as Enterprise Resource Planning, or ERP, systems. These 
solutions  manage  core  property  management  business  processes,  including  leasing,  accounting,  purchasing  and  facilities 
management, and include a central database of prospect, applicant, resident and property information that is accessible in real
time by our other solutions. Our property management systems also interface with most popular general ledger accounting 
systems  through  our  RealPageExchange  platform.  This  makes  it  possible  for  customers  to  deploy  our  solutions  using  our 
accounting system or a third-party accounting system. 

OneSite

OneSite  is  our  flagship  on  demand  property  management  system  for  multi-family  properties.  OneSite  includes  12 
individual product centers. Six versions of OneSite are tailored to the specific needs of conventional multi-family, affordable
HUD, affordable tax credit, rural housing, privatized military housing and student housing. 

Product Center 
OneSite Leasing & Rents ............................... 

OneSite Facilities ...........................................  

OneSite Purchasing ....................................... 

OneSite Accounting ....................................... 

OneSite Budgeting ......................................... 

OneSite Online Leasing ................................. 

OneSite Online Living .................................... 

Propertyware

Key Functionality

Prospects, generates, presents and records price quotations, generates 
lease documents, schedules move-ins and posts financial transactions to 
the resident ledger for both new residents and renewal of existing 
resident leases. Eight versions support the unique needs of our target 
residential rental markets. 
Manages asset warranties, service requests and unit turnovers so that 
when a resident moves out, the resident ledger is automatically updated 
with any damages to be incorporated into the resident’s final account 
statement.
Manages work orders and procurement activities and calculates operating 
budget variances.
Provides back-office general ledger, accounts payable and cash 
management functions. We license OneSite Accounting from a third-
party accounting software provider and have modified it to meet the 
needs of the rental housing industry.
Enables owners and managers to budget property performance and 
transfer budgets into the general ledger.
Enables owners and managers to utilize transaction widgets on their 
property web site for checking availability, generating a price quote, 
applying for residency and leasing an apartment online. Portions of the 
Online Leasing Platform are powered by LeaseStar. 
Provides a web site portal that enables residents to view community 
events, enter or check the status of service requests, review statements, 
pay rent online and renew leases.

Propertyware is our on demand property management system for single-family properties and small, centrally managed 
multi-family  properties.  Propertyware  consists  of  four  product  centers  including  accounting,  maintenance  and  work  order 
management, marketing spend management and portal services. In addition, we offer our screening, renter’s insurance and 
payment solutions through our Propertyware brand to single-family and small centrally managed multi-family properties. 

Other Property Management Systems

We also offer six additional on premise property management systems — RentRoll, HUDManager, Tenant Pro, Spectra, 
i-CAM,  and  Management  Plus.  RentRoll  serves  small  conventional  apartment  communities.  HUDManager  serves  small 
HUD,  Rural  Housing  Services  and  tax  credit  subsidized  apartment  communities.  Tenant  Pro  serves  the  needs  of  small 
conventional  properties.  Spectra  is  a  conventional  apartment  and  commercial  modular  property  management  system  that 
serves both the U.S. and the Canadian markets. i-CAM and Management Plus property management software automates and 
streamlines rental activities for affordable housing. 

9 

 
 
Most of our RentRoll and HUDManager on premise customers have migrated to our on demand property management 
systems. Four of our additional on premise property management systems — Tenant Pro, Spectra, i-CAM and Management 
Plus — were acquired in February 2010. Over time, we expect many customers of these on premise property management 
systems to migrate to our on demand OneSite or Propertyware systems; however, we will continue to support our on premise 
property management systems for the foreseeable future and integrate our software-enabled value-added services into them. 

Collectively,  our  on  premise  property  management  systems  represented  2.6%  of  our  total  revenue  in  2011  and  we 
expect  that  our  on  premise  property  management  systems,  including  the  revenue  attributable  to  the  on  premise  property 
management systems that we acquired in February 2010, will represent less than 5% of our total revenue in 2012. 

Software-Enabled Value-Added Services

In  addition  to  property  management  systems,  we  offer  software-enabled  value-added  services  consisting  of  seven 
product families and 30 product centers that provide complementary sales and marketing, asset optimization, risk mitigation, 
billing  and  utility  management  and  spend  management  capabilities.  Our  software-enabled  value-added  services  are  tightly 
integrated  with  our  OneSite  property  management  system,  and  we  are  actively  integrating  them  with  our  other  property 
management systems. 

LeaseStar (Multichannel Managed Marketing)

The LeaseStar product family is usually referred to as a multichannel managed marketing system. It includes product 
centers that manage marketing and leasing operations and enable owners and managers to originate, capture, track, manage 
and close more leads. 

Product Center 
LeaseStar Web Sites .......................................  

LeaseStar Contact Center (1) ..........................  

LeaseStar Marketing Center (2) ......................  

Key Functionality

Expert property web site design with search engine optimized content 
(including descriptions, photos, video or animated tours, 3D floor plans 
and interactive site maps), mobile applications and online leasing 
solutions.
Provides call and email routing technology and agent staffing on a 
permanent or overflow basis to answer phone calls and emails from 
prospects or residents. The LeaseStar Contact Center is powered by 
Level One.
Provides tools and services to optimize multichannel marketing 
campaigns from lead origination to lease close. 

(1) 

(2) 

In November 2010, we acquired substantially all of the assets of Level One, a leading on demand apartment leasing 
center in the United States. We have integrated Level One with our LeaseStar product family and continue to utilize 
the Level One brand. 

Consists of five product centers that provide lead tracking, lead management, syndication services, classified web site 
posting  services  and  an  Internet  listing  service.  Utilizing  technology  from  Lead2Lease,  lead  tracking  enables 
customers  to  track  all  lead  sources,  whether  originated  by  phone,  email  or  through  the  Internet.  Lead  management 
services  maximize  lead  origination  to  lease  close  and  integrate  with  popular  property  management  systems. 
Syndication  solutions  ensure  content  consistency  across  multiple  advertising  channels  utilizing  technology  from 
PropertyLinkOnline.  MyNewPlace.com  powers  solutions  that  simplify  the  process  of  effectively  managing  Internet 
listing campaigns across classified web sites and an Internet listing service. 

10 

 
 
YieldStar (Asset Optimization Systems)

Rental  housing  property  rents  have  traditionally  been  set  by  owners  and  managers  based  on  their  knowledge  of  the 
market and other intangible or intuitive criteria. YieldStar is a scientific yield management system, similar to those used in 
the airline and hotel industries, that enables owners and managers to optimize rents to achieve the overall highest yield, or 
combination of rent and occupancy, at each property. 

Product Center 
YieldStar Price Optimizer ..............................  

YieldStar Pricing Advisory Services ..............  

MPF Research ...............................................  

Key Functionality

Uses current customer and market data and statistically derived 
supply/demand forecasts and price elasticity models to calculate and 
present optimal prices for each rental unit. 
Offers outsourced pricing management advisory services for owners and 
managers who want to utilize Price Optimizer without incurring the costs 
to staff and support it in-house.
Provides multi-family housing market research through a well-
established and trusted name in multi-family market intelligence. The 
MPF Research database includes monthly and quarterly information on 
occupancy and rents for approximately 45,275 rental housing properties 
in the United States representing 322 defined metropolitan statistical 
areas as of December 2011.

LeasingDesk (Risk Mitigation Systems)

LeasingDesk  risk  mitigation  systems  enable  rental  housing  property  owners  and  managers  to  reduce  delinquency, 

liability and property damage risk. 

Product Center 
LeasingDesk Screening ..................................  

Criminal Background Services ......................  

Credit Optimizer ............................................  

LeasingDesk Insurance Services....................  

Key Functionality
Evaluates an applicant’s credit using a scoring model calibrated to predict 
resident default and payment behavior by leveraging our proprietary 
database of resident rental payment history generated from our property 
management systems.
Ascertains if a prospective resident has committed a crime or been 
evicted from a previous apartment by accessing databases that are 
aggregated from third-party data providers. 
Allows owners and managers to optimize credit thresholds based on 
occupancy levels and adjust deposit and rent amounts based on the 
default risk of the resident in a yield neutral manner. 
Offers liability and content protection renter’s insurance. Liability 
policies protect owners and managers against financial loss due to 
resident-caused damage, while content protection provides additional 
coverage for a resident’s personal belongings in the event of loss.

Velocity (Utility Management Services)

Velocity offers a complete range of billing and utility management services. 

Product Center 
Convergent Resident Billing Services ............  

Utility Invoice Processing Services ...............  

Energy Recovery Services ..............................  

Infrastructure Services ...................................  

Key Functionality

Provides automated monthly invoicing services enabling owners and 
managers to increase collections by sending each resident a monthly 
invoice that combines rent, small balances and utility charges onto a 
single invoice.
Provides utility invoice processing services to reduce invoice processing 
costs, track utility costs and consumption trends and reduce late fees.
Provides automated utility billing services to enable owners and 
managers to detect and collect utility costs that are the residents’ 
responsibility.
Provides contractor services to install electric, gas and water meters in 
apartment communities through three individual product centers. 
Velocity also provides consulting services to assist owners and managers 
in implementing and managing energy, media, data and telecom services 
at their communities.

11 

 
 
 
 
OpsTechnology (Spend Management Systems)

OpsTechnology offers spend management systems that enable owners and managers to better control costs. 

Product Center 
OpsBuyer .......................................................  

OpsMarket .....................................................  

OpsInvoice .....................................................  

OpsAdvantage ................................................  

OpsBid ...........................................................  

Compliance Depot .........................................  

Shared Cloud Services

Key Functionality

Integrates purchase orders, eProcurement, on site accounts payable, 
automated workflow approval (including mobile approvals), budget and 
spend limit control, centralized expense reporting tools and document 
management through our on demand spend management tool.
Enables owners and managers to create private marketplaces to manage 
the transactions between their properties and their preferred suppliers and 
service providers through our on demand eProcurement solution.
Provides an on demand invoice management solution that centralizes the 
processing of both electronic and paper invoices across the owner’s or 
manager’s portfolio.
Offers negotiated discounts for selected vendors across several major 
purchasing categories for owners and managers that are too small to 
negotiate volume discounts.
Provides an on demand eProcurement system, bid management and 
workflow to manage all documents associated with capital construction 
and rehab projects.
Provides vendor compliance management including liability insurance 
verification and certificate management, background checks and business 
licensing through a credentialed vendor network. 

We offer shared cloud services that are tightly integrated with our property management systems and software-enabled 

valued added services. 

Product Center 
Portfolio Reporting ........................................  

Document Management .................................  

Payment Processing .......................................  

Online Learning .............................................  

Key Functionality
Aggregates the data from our other solutions and third-party applications 
and gives owners and managers access to business critical reports and 
actionable analytical information about the performance of their 
properties.
Provides storage, retrieval, security and archiving of all documents and 
forms associated with a property management company’s business 
processes and procedures.
Enables owners and managers to collect rent and other payments 
electronically from residents through check, money order, automated 
clearing house, or ACH or credit/debit card. 
Allows owners and managers to train geographically dispersed 
employees in a cost-effective and timely fashion, and allows employees 
to complete their coursework at their convenience. 

12 

 
 
 
RealPage Senior Living

RealPage  Senior  Living  is  a  completely  integrated  Care  Management,  Community  Management  and  Marketing 
Management platform that will help owners and managers attract more residents and improve the living and care experience 
enjoyed by those residents. 

Product Center 
Care Management (1) .....................................  

Community Management ...............................  

Marketing Management .................................  

Key Functionality
Enables clinical staff to measure the changing acuity of senior residents, 
as well as a staffing plan to accurately price the delivery of care.
Powered by OneSite Senior, enables senior living owners and managers 
to meet the unique needs of the senior living market, with modules for 
accounting, census and billing, electronic payments, purchasing and 
facilities.
Provides cost-effective marketing solutions, including lead tracking and 
contact center services powered by Level One and a placement network 
of care advisors powered by SeniorLiving.Net, OurParents.com, 
MyNewPlace.com and affiliated web sites. 

(1) 

Utilizes technology from Vigilan, which was acquired in January 2012. The product center was a result of the launch 
of RealPage Senior Living in February 2012. 

The RealPage Cloud

We operate a robust application infrastructure, marketed to our customers as The RealPage Cloud, which supports the 
delivery of our solutions and also allows owners and managers to outsource portions of their IT operations. The RealPage 
Cloud  operates  over  redundant  10  GBPS  dedicated  fiber  links  connecting  data  centers  containing  hundreds  of  servers  and 
multiple storage area networks. This architecture makes it possible to expand the data center incrementally with little or no 
disruption  as  more  users  or  additional  applications  are  added.  The  RealPage  Cloud  consists  of  more  than  2,514  virtual 
servers,  461  physical  servers  and  approximately  760  terabytes  of  data.  The  RealPage  Cloud  processes  an  average  of 
approximately 23.0 million transactions per day and, at peak times, supports approximately 79,000 unique users. 

The RealPage Cloud is based on an open architecture that enables third-party applications to access OneSite and other 
applications hosted in the RealPage Cloud through our RealPage Exchange Platform that provides access to more than 100 
different  public  and  private  web  services  and  XML  gateways  that  are  used  to  import  and  export  data  through  third  party 
Application Program Interfaces (APIs) and process hundreds of thousands of transactions per day. RealPage Exchange also 
enables  our  cloud  services  to  access  and  interface  with  third-party  property  management  systems  as  well  as  our  software-
enabled value-added services. 

In addition, our system is designed to replicate data into a Universal Data Store, or UDS, each day. Access to UDS is 
enabled through an access layer called UDS Direct, which enables customers to build portfolio reports, dashboards and alerts 
using any Open Database Connectivity or Java Database Connectivity compliant report writer tool such as Microsoft Excel, 
Microsoft Access, Microsoft SQL Server Reporting Service or Crystal Reports. UDS is also transmitted to a number of our 
larger customers each night to feed portfolio reporting systems that they have built internally. 

As  of  December  31,  2011,  we  employed  approximately  88  professionals  who  are  responsible  for  maintaining  data 
security, integrity, availability, performance and business continuity in our cloud computing facilities. We annually conduct 
SSAE 16 SOC 1 Type 2 reviews. Certain customers conduct separate business continuity audits of their own. 

In addition to our production data centers, we manage a separate development and quality assurance testing facility used 
to control the pre-production testing required before each new release of our on demand software. We typically deploy new 
releases of the software underlying our on demand software solutions on a monthly or quarterly schedule depending on the 
solution. 

13 

 
 
Professional Services

We have developed repeatable, cost-effective consulting and implementation services to assist our customers in taking 
advantage of the capabilities enabled by our platform. Our consulting and implementation methodology leverages the nature 
of our on demand software architecture, the industry-specific expertise of our professional services employees and the design 
of  our  platform  to  simplify  and  expedite  the  implementation  process.  Our  consulting  and  implementation  services  include 
project  and  application  management  procedures,  business  process  evaluation,  business  model  development  and  data 
conversion. Our consulting teams work closely with customers to ensure the smooth transition and operation of our systems. 

We also offer a variety of training programs through our Online Learning Services for training administrators and onsite 
property managers on the use of our solutions and on current issues in the property management industry. Training options 
include  regularly  hosted  classroom  and  online  instruction  (through  our  online  learning  courseware)  as  well  as  online 
seminars, or webinars. We also enable our customers to integrate their own training content with our content to deliver an 
integrated and customized training program for their on-site property managers. 

Product Support

We offer product support services that provide our customers with assistance from our product support professionals by 
phone  or  email  in  resolving  issues  with  our  solutions.  We  offer  three  product  support  options:  Standard,  Frontline  and 
Platinum. The Standard option includes product support during business hours. The Frontline option includes the features of 
the  Standard  option  plus  escalation  to  senior  support  representatives.  The  Platinum  option  includes  the  features  of  the 
Frontline option plus emergency product support on Saturdays and a designated senior product support liaison. Technology 
support  is  also  available  for  consultations  on  firewalls,  communications,  security  measures  (including  virus  alerts), 
workstation configuration and disaster recovery options. 

We also sponsor the RealPage User Group to facilitate communications between us and our community of users. The 
RealPage  User  Group  is  governed  by  a  steering  committee  of  our  customers,  which  consists  of  two  elected  positions  and 
subcommittee chairs, each representing a RealPage product center or group of product centers. 

Product Development

We  devote  a  substantial  portion  of  our  resources  to  developing  new  solutions  and  enhancing  existing  solutions, 
conducting  product  testing  and  quality  assurance  testing,  improving  core  technology  and  strengthening  our  technological 
expertise in the rental housing industry. We typically deploy new releases of the software underlying our on demand software 
solutions on a monthly or quarterly schedule depending on the solution. As of December 31, 2011, our product development 
group  consisted  of  302  employees  in  the  United  States  and  93  employees  located  in  India,  Canada  and  the  Philippines. 
Product development expense totaled $44.6 million, $36.9 million and $27.4 million for 2011, 2010 and 2009, respectively. 

Sales and Marketing

We sell our software and services through our direct sales organization. As of December 31, 2011, we employed 163 
sales representatives. We organize our sales force by geographic region, size of our prospective customers and property type. 
This focus provides a higher level of service and understanding of our customers’ unique needs. Our typical sales cycle with 
a prospective customer begins with the generation of a sales lead through Internet marketing, tele-sales efforts, trade shows or
other  means  of  referral.  The  sales  lead  is  followed  by  an  assessment  of  the  prospective  customer’s  requirements,  sales 
presentations  and  product  demonstrations.  Our  sales  cycle  can  vary  substantially  from  customer  to  customer,  but  typically 
requires three to six months for larger customers and one to six weeks for smaller customers. 

In addition to new customer sales, we sell additional solutions and consulting services to our existing customers to help 
them  more  efficiently  and  effectively  manage  their  properties  as  the  rental  housing  market  evolves  and  competitive 
conditions change. 

We generate customer leads, accelerate sales opportunities and build brand awareness through our marketing programs. 
Our  marketing  programs  target  property  management  company  executives,  technology  professionals  and  senior  business 
leaders. Our marketing team focuses on the unique needs of customers within our target markets. Our marketing programs 
include the following activities: 

•

•

field marketing events for customers and prospects;  

participation in, and sponsorship of, user conferences, trade shows and industry events; 

14 

 
•

•

•

•

customer programs, including user meetings and our online customer community; 

online marketing activities, including email campaigns, online advertising, web campaigns, webinars and use of 
social media, including blogging, Facebook, and Twitter; 

public relations; and  

use  of  our  website  to  provide  product  and  company  information,  as  well  as  learning  opportunities  for  potential 
customers. 

We host our annual user conference where customers both participate in and deliver a variety of programs designed to 
help  accelerate  business  performance  through  the  use  of  our  integrated  platform  of  solutions.  The  conference  features  a 
variety of customer speakers, panelists and presentations focused on businesses of all sizes. The event also brings together 
our customers, technology vendors, service providers and other key participants in the rental housing industry to exchange 
ideas and best practices for improving business performance. Attendees gain insight into our product plans and participate in 
interactive sessions that give them the opportunity to provide input into new features and functionality. 

Strategic Relationships

We maintain relationships with a variety of technology vendors and service providers to enhance the capabilities of our 
integrated  platform  of  solutions.  This  approach  allows  us  to  expand  our  platform  and  customer  base  and  to  enter  new 
markets. We have established the following types of strategic relationships: 

Technology Vendors

We have relationships with a number of leading technology companies whose products we integrate into our platform or 
offer to complement our solutions. The cooperative relationships with our software and hardware technology partners allow 
us to build, optimize and deliver a broad range of solutions to our customers. 

Service Providers

We  have  relationships  with  a  number  of  service  providers  that  offer  complementary  services  that  integrate  into  our 
platform  and  address  key  requirements  of  rental  property  owners  and  managers,  including  credit  card  and  ACH  services, 
transaction processing capabilities and insurance underwriting services. 

Customers

We are committed to developing long-term customer relationships and working closely with our customers to configure 
our  solutions  to  meet  the  evolving  needs  of  the  rental  housing  industry.  Our  customers  include  REITs,  leading  property 
management companies, fee managers, regionally based owner operators and service providers. As of December 31, 2011, 
we  had  approximately  7,800  customers  who  used  one  or  more  of  our  on  demand  software  solutions  to  help  manage  the 
operations  of  approximately  7.3  million  rental  housing  units.  Our  customers  include  each  of  the  ten  largest  multi-family 
property management companies in the United States, ranked as of January 1, 2011 by the National Multi Housing Council, 
based on number of units managed. For the years ended December 31, 2011, 2010 and 2009, no one customer accounted for 
more than 5% of our revenue. 

See  Note  2  of  the  Notes  to  Consolidated  Financial  Statements  for  the  year  ended  December  31,  2011  for  further 

information regarding measurement of our international revenue and location of our long-lived assets. 

Competition

We  face  competition  primarily  from  point  solution  providers  including  traditional  software  vendors  and  other  on 
demand  software  providers.  To  a  lesser  extent,  we  also  compete  with  internally  developed  and  maintained  solutions.  Our 
competitors vary depending on our solution. Our current principal competitors include: 

•

in  the  multi-family  ERP  market,  AMSI  Property  Management  (owned  by  Infor  Global  Solutions,  Inc.),  MRI 
Software  LLC  and  Yardi  Systems,  Inc.  and,  in  the  single-family  ERP  market,  AppFolio,  Inc.,  DIY  Real  Estate 
Solutions (acquired by Yardi Systems, Inc.), Buildium, LLC, Rent Manger (owned by London Computer Systems, 
Inc.) and PropertyBoss Solutions, LLC; 

15 

 
•

•

•

•

•

•

•

•

•

•

in  the  applicant  screening  market,  ChoicePoint  Inc.  (a  subsidiary  of  Reed  Elsevier  Group  plc),  CoreLogic,  Inc 
(formerly  First  Advantage  Corporation,  an  affiliate  of  the  First  American  Corporation),  TransUnion  Rental 
Screening Solutions, Inc. (a subsidiary of TransUnion LLC) and Yardi Systems, Inc. (following its acquisition of 
RentGrow  Inc.,  an  applicant  screening  provider),  On-Site.com  and  many  other  smaller  regional  and  local 
screening companies; 

in  the  insurance  market,  Assurant,  Inc.,  Bader  Company,  CoreLogic,  Inc.  and  a  number  of  national  insurance 
underwriters (including GEICO  Corporation,  The Allstate  Corporation, State  Farm  Fire  and  Casualty  Company, 
Farmers  Insurance  Exchange,  Nationwide  Mutual  Insurance  Company  and  United  Services  Automobile 
Association) that market renters insurance; 

in the CRM market, contact center and call tracking service providers Call Source Inc., Yardi Systems, Inc. (which 
announced its intention to build a call center) and numerous regional and local call centers, lead tracking solution 
providers Call Source, Inc. Lead Tracking Solutions (a division of O.C. Concepts, Inc.) and Who’s Calling, Inc., 
content syndication providers Realty DataTrust Corporation (acquired by MRI Software LLC), RentSentinel.com 
(owned by Yield Technologies, Inc.), rentbits.com, Inc. and companies providing web portal services, including 
Apartments24-7.com,  Inc.,  Ellipse  Communications,  Inc.,  Property  Solutions  International,  Inc.,  Spherexx.com, 
Yardi Systems, Inc., Internet listing sources and many other smaller web portal designers; 

in the marketing services market, we compete with G5 Search Marketing, Inc, Spherexx LLC, ReachLocal, Inc., 
Property Solutions International, Inc. and Yodle, Inc.; 

in the utility billing market, American Utility Management, Inc., Conservice, LLC, ista North America, Inc., NWP 
Services  Corporation,  Yardi  Systems,  Inc.  (following  its  acquisition  of  Energy  Billing  Systems,  Inc.)  and  many 
other smaller regional or local utilities; 

in the revenue management market, The Rainmaker Group, Inc. and Yardi Systems, Inc.; 

in  the  spend  management  market,  SiteStuff,  Inc.  (owned  by  Yardi  Systems,  Inc.),  AvidXchange,  Inc.,  Nexus 
Systems, Inc., Oracle Corporation; and 

in  the  payment  processing  space,  Chase  Paymentech  Solutions,  LLC  (a  subsidiary  of  JPMorgan  Chase  &  Co.), 
First  Data  Corporation,  Fiserv,  Inc.,  MoneyGram  International,  Inc.,  NWP  Services  Corporation,  Property 
Solutions International, Inc., RentPayment.com (a subsidiary of Yapstone, Inc.), Yardi Systems, Inc. and a number 
of national banking institutions; 

in the Internet listing service market, we compete with ForRent (a division of Dominium Enterprises), Apartment 
Guide (a division of Primedia Inc.), Rent.com (a division of eBay Inc.), Apartments.com (a division of Classified 
Ventures, LLC, Apartment Finder (a division of Network Communications, Inc.), Zillow, Inc. and Move, Inc.; 

in the Senior Living market, we compete against A Place for Mom, Inc., SeniorsForLiving, Inc., Care.com, Inc., 
Caring,  Inc.,  Care  Patrol  Franchise  Systems,  LLC,  Aging  with  Grace,  LLC  and  SeniorHomes.com  (owned  by 
Moseo, Corp.). 

The  principal  competitive  factors  in  our  industry  include  total  cost  of  ownership,  level  of  integration  with  property 
management  systems,  ease  of  implementation,  product  functionality  and  scope,  performance,  security,  scalability  and 
reliability  of  service,  brand  and  reputation,  sales  and  marketing  capabilities  and  financial  resources  of  the  provider.  We 
believe that we compete favorably with our competitors on the basis of these factors. We also believe that none of our more 
significant competitors currently offer a more comprehensive or integrated on demand software solution. However, some of 
our  existing  competitors  have  greater  name  recognition,  longer  operating  histories,  larger  installed  customer  bases,  larger 
sales and marketing budgets, as well as greater financial, technical and other resources. 

16 

 
Intellectual Property

We  rely  on  a  combination  of  copyright,  trademark  and  trade  secret  laws,  as  well  as  confidentiality  procedures  and 
contractual restrictions, to establish and protect our proprietary rights. These laws, procedures and restrictions provide only
limited  protection.  We  currently  have  no  issued  patents  or  pending  patent  applications.  In  the  future,  we  may  file  patent 
applications, but patents may not be issued with respect to these patent applications, or if patents are issued, they may not 
provide us with any competitive advantages, may not be issued in a manner that gives us the protection that we seek and may 
be successfully challenged by third parties. 

We endeavor to enter into agreements with our employees and contractors and with parties with whom we do business 
in order to limit access to and disclosure of our proprietary information. We cannot be certain that the steps we have taken 
will  prevent  unauthorized  use  or  reverse  engineering  of  our  technology.  Moreover,  others  may  independently  develop 
technologies that are competitive with ours or that infringe on our intellectual property. The enforcement of our intellectual 
property  rights  also  depends  on  any  legal  actions  against  these  infringers  being  successful,  but  these  actions  may  not  be 
successful, even when our rights have been infringed. 

Furthermore,  effective  patent,  trademark,  trade  dress,  copyright  and  trade  secret  protection  may  not  be  available  in 
every country in which our solutions are available over the Internet. In addition, the legal standards relating to the validity,
enforceability and scope of protection of intellectual property rights are uncertain and still evolving. 

Employees

As  of  December  31,  2011,  we  had  2,273  employees.  We  consider  our  current  relationship  with  our  employees  to  be 

good. Our employees are not represented by a labor union and are not subject to a collective bargaining agreement. 

Available Information

We maintain an internet website under the name www.realpage.com. We make available, free of charge, on our website, 
our  annual  report  on  Form  10-K,  quarterly  reports  on  Form 10-Q,  current  reports  on  Form  8-K  and  amendments  to  those 
reports, as soon as reasonably practicable after providing such reports to the SEC. 

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements 
and  other  documents  with  the  SEC  under  the  Securities  Exchange  Act,  as  amended.  The  public  may  read  and  copy  any 
materials that we file with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington DC 20549. The 
public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Also, 
the  SEC  maintains  an  internet  website  that  contains  reports,  proxy  and  information  statements  and  other  information 
regarding issuers, including RealPage, Inc., that file electronically with the SEC. The public can obtain any document we file 
with the SEC at www.sec.gov. Information contained on, or connect to, our website is not incorporated by reference into this 
Form 10-K and should not be considered part of this report or any other filing that we make with the SEC. 

17 

 
Item 1A.   Risk Factors

Risks Related to Our Business

Our quarterly operating results have fluctuated in the past and may fluctuate in the future, which could cause our stock 
price to decline.

Our quarterly operating results may fluctuate as a result of a variety of factors, many of which are outside of our control. 
Fluctuations  in  our  quarterly  operating  results  may  be  due  to  a  number  of  factors,  including  the  risks  and  uncertainties 
discussed  elsewhere  in  this  filing.  Some  of  the  important  factors  that  could  cause  our  revenues  and  operating  results  to 
fluctuate from quarter to quarter include: 

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

the extent to which on demand software solutions maintain current and achieve broader market acceptance; 

our ability to timely introduce enhancements to our existing solutions and new solutions; 

our ability to increase sales to existing customers, attract new customers and retain existing customers; 

changes in our pricing policies or those of our competitors;  

the variable nature of our sales and implementation cycles;  

general economic, industry and market conditions in the rental housing industry that impact the financial condition 
of our current and potential customers; 

the amount and timing of our investment in research and development activities; 

technical difficulties, service interruptions, data or document losses or security breaches; 

Internet  usage  trends  among  consumers,  and  the  methodologies  internet  search  engines  utilized  to  direct  those 
consumers to websites such as in our LeaseStar product family; 

our  ability  to  hire  and  retain  qualified  key  personnel,  including  the  rate  of  expansion  of  our  sales  force  and  IT 
department; 

changes  in  the  legal,  regulatory  or  compliance  environment  related  to  the  rental  housing  industry,  including 
without  limitation  fair  credit  reporting,  payment  processing,  privacy,  utility  billing,  insurance,  the  Internet,  e-
commerce, licensing, HIPAA and HITECH; 

the amount and timing of operating expenses and capital expenditures related to the expansion of our operations 
and infrastructure; 

the  timing  of  revenue  and  expenses  related  to  recent  and  potential  acquisitions  or  dispositions  of  businesses  or 
technologies;

our ability to integrate acquisition operations in a cost-effective and timely manner; 

litigation and settlement costs, including unforeseen costs;  

public company reporting requirements; and  

new accounting pronouncements and changes in accounting standards or practices, particularly any affecting the 
recognition of subscription revenue or accounting for mergers and acquisitions. 

18 

 
Fluctuations in our quarterly operating results or guidance that we provide may lead analysts to change their long-term 
model for valuing our common stock, cause us to face short-term liquidity issues, impact our ability to retain or attract key 
personnel or cause other unanticipated issues, all of which could cause our stock price to decline. As a result of the potential
variations in our quarterly revenue and operating results, we believe that quarter-to-quarter comparisons of our revenues and 
operating results may not be meaningful and the results of any one quarter should not be relied upon as an indication of future
performance. 

We have a history of operating losses and may not maintain profitability in the future.

We  have  not  been  consistently  profitable  on  a  quarterly  or  annual  basis.  Although  we  had  net  income  for  the  years 
ended December 31, 2010 and 2009, we experienced net losses of $1.2 million, $3.2 million and $3.1 million in 2011, 2008 
and 2007, respectively. Net income for 2009 included a discrete tax benefit of approximately $27.0 million as a result of our 
net deferred tax assets valuation allowance. As of December 31, 2011, our accumulated deficit was $91.0 million. While we 
have  experienced  significant  growth  over  recent  quarters,  we  may  not  be  able  to  sustain  or  increase  our  growth  or 
profitability in the future. We expect to make significant future expenditures related to the development and expansion of our 
business. As a result of increased general and administrative expenses due to the additional operational and reporting costs 
associated with being a public company, we will need to generate and sustain increased revenue to achieve future profitability 
expectations.  We  may  incur  significant  losses  in  the  future  for  a  number  of  reasons,  including  the  other  risks  and 
uncertainties  described  in  this  filing.  Additionally,  we  may  encounter  unforeseen  operating  expenses,  difficulties, 
complications,  delays  and  other  unknown  factors  that  may  result  in  losses  in  future  periods.  If  these  losses  exceed  our 
expectations or our growth expectations are not met in future periods, our financial performance will be affected adversely. 

If we are unable to manage the growth of our diverse and complex operations, our financial performance may suffer.

The growth in the size, dispersed geographic locations, complexity and diversity of our business and the expansion of 
our product lines and customer base has placed, and our anticipated growth may continue to place, a significant strain on our 
managerial, administrative, operational, financial and other resources. We increased our number of employees from 654 as of 
December 31, 2007 to 2,273 as of December 31, 2011. We increased our number of on demand customers from 2,199 as of 
December  31,  2007  to  approximately  7,800  as  of  December  31,  2011.  We  increased  the  number  of  on  demand  product 
centers  that  we  offer  from  25  as  of  December  31,  2007  to  46  as  of  December  31,  2011.  In  addition,  in  the  past,  we  have 
grown and expect to continue to grow through acquisitions. Our ability to effectively manage our anticipated future growth 
will depend on, among other things, the following: 

•

•

•

•

•

•

successfully supporting and maintaining a broad range of solutions;  

maintaining continuity in our senior management and key personnel;  

attracting,  retaining,  training  and  motivating  our  employees,  particularly  technical,  customer  service  and  sales 
personnel; 

enhancing our financial and accounting systems and controls;  

enhancing our information technology infrastructure, processes and controls; and 

managing expanded operations in geographically dispersed locations.  

If we do not manage the size, complexity and diverse nature of our business effectively, we could experience product 
performance issues, delayed software releases and longer response times for assisting our customers with implementation of 
our solutions and could lack adequate resources to support our customers on an ongoing basis, any of which could adversely 
affect our reputation in the market and our ability to generate revenue from new or existing customers. 

The nature of our platform is complex and highly integrated, and if we fail to successfully manage releases or integrate 
new solutions, it could harm our revenues, operating income and reputation.

We  manage  a  complex  platform  of  solutions  that  consists  of  our  property  management  systems,  integrated  software-
enabled value-added services and web-based advertising and lease generation services. Many of our solutions include a large 
number  of  product  centers  that  are  highly  integrated  and  require  interoperability  with  other  RealPage  products,  as  well  as 
products  and  services  of  third-party  service  providers.  Additionally,  we  typically  deploy  new  releases  of  the  software 
underlying our on demand software solutions on a bi-weekly, monthly or quarterly schedule depending on the solution. Due 

19 

 
to this complexity and the condensed development cycles under which we operate, we may experience errors in our software, 
corruption  or  loss  of  our  data  or  unexpected  performance  issues  from  time  to  time.  For  example,  our  solutions  may  face 
interoperability  difficulties  with  software  operating  systems  or  programs  being  used  by  our  customers,  or  new  releases, 
upgrades,  fixes  or  the  integration  of  acquired  technologies  may  have  unanticipated  consequences  on  the  operation  and 
performance  of  our  other  solutions.  If  we  encounter  integration  challenges  or  discover  errors  in  our  solutions  late  in  our 
development  cycle,  it  may  cause  us  to  delay  our  launch  dates.  Any  major  integration  or  interoperability  issues  or  launch 
delays could have a material adverse effect on our revenues, operating income and reputation. 

Our business depends substantially on customers renewing and expanding their subscriptions for our solutions and any 
increase  in  customer  cancellations  or decline  in  customer  renewals  or  expansions  would  harm  our  future  operating
results.

With  the  exception  of  some  of  our  LeaseStar  and  Propertyware  solutions,  which  are  typically  month-to-month,  we 
generally license our solutions pursuant to customer agreements with a term of one year. Our customers have no obligation to 
renew these agreements after their term expires, or to renew these agreements at the same or higher annual contract value. In 
addition, under specific circumstances, our customers have the right to cancel their customer agreements before they expire, 
for  example,  in  the  event  of  an  uncured  breach  by  us,  or  in  some  circumstances,  by  giving  30  days’  notice  or  paying  a 
cancellation fee. In addition, customers often purchase a higher level of professional services in the initial term than they do
in renewal terms to ensure successful activation. As a result, our ability to grow is dependent in part on customers purchasing
additional  solutions  or  professional  services  after  the  initial  term  of  their  customer  agreement.  Though  we  maintain  and 
analyze historical data with respect to rates of customer renewals, upgrades and expansions, those rates may not accurately 
predict future trends in customer renewals. Our customers’ renewal rates may decline or fluctuate for a number of reasons, 
including, but not limited to, their level of satisfaction with our solutions, our pricing, our competitors’ pricing, reductions in 
our customers’ spending levels or reductions in the number of units managed by our customers. Additionally, we believe one 
of  our  competitors,  Yardi,  is  able  to  exert  significant  coercive  power  over  its  large  customer  base  because  of  the  high 
switching costs its customers face and that it uses this coercive power to require its customers to sign agreements that prohibit
the Yardi customers from using the products and services of competing property management software providers, including 
RealPage. We have filed federal claims to enjoin Yardi from this anticompetitive practice. That suit is described in Item 1 
herein. If our customers cancel or amend their agreements with us during their term, do not renew their agreements, renew on 
less  favorable  terms  or  do  not  purchase  additional  solutions  or  professional  services  in  renewal  periods,  our  revenue  may 
grow more slowly than expected or decline and our profitability may be harmed. 

Additionally, we have experienced, and expect to continue to experience, some level of customer turnover as properties 
are sold and the new owners and managers of properties previously owned or managed by our customers do not continue to 
use our solutions. We cannot predict the amount of customer turnover we will experience in the future. However, we have 
experienced slightly higher rates of customer turnover with our recently acquired Propertyware property management system, 
primarily because it serves smaller properties than our OneSite property management system, and we may experience higher 
levels  of  customer  turnover  to  the  extent  Propertyware grows  as  a percentage of our  revenues.  If we  experience  increased 
customer turnover, our financial performance and operating results could be adversely affected. 

We have also experienced, and expect to continue to experience, some number of consolidations of our customers with 
other  parties.  If  one  of  our  customers  consolidates  with  a  party  who  is  not  a  customer,  our  customer  may  decide  not  to 
continue  to  use  our  solutions.  In  addition,  if  one  of  our  customers  is  consolidated  with  another  customer,  the  acquiring 
customer may have negotiated lower prices for our solutions or may use fewer of our solutions than the acquired customer. In 
each case, the consolidated entity may attempt to negotiate lower prices for using our solutions as a result of their increased
size. These consolidations may cause us to lose customers or require us to reduce prices as a result of enhanced customer 
leverage, which could cause our financial performance and operating results to be adversely affected. 

Because we generally recognize subscription revenue over the term of the applicable customer agreement, a decline in 
subscription renewals or new service agreements may not be reflected immediately in our operating results.

We generally recognize revenue from customers ratably over the terms of their customer agreements which, with the 
exception  of  our  month-to-month  advertising,  lease  generation  and  Propertyware  agreements,  are  typically  one  year.  As  a 
result,  much  of  the  revenue  we  report  in  each  quarter  is  deferred  revenue  from  customer  agreements  entered  into  during 
previous  quarters.  Consequently,  a  decline  in  new  or  renewed  customer  agreements  in  any  one  quarter  will  not  be  fully 
reflected in our revenue or our results of operations until future periods. Accordingly, this revenue recognition model also 
makes  it  difficult  for  us  to  rapidly  increase  our  revenue  through  additional  sales  in  any  period,  as  revenue  from  new 
customers must be recognized over the applicable subscription term. 

20 

 
We may not be able to continue to add new customers and retain and increase sales to our existing customers, which 
could adversely affect our operating results.

Our revenue growth is dependent on our ability to continually attract new customers while retaining and expanding our 
service offerings to existing customers. Growth in the demand for our solutions may be inhibited and we may be unable to 
sustain growth in our customer base for a number of reasons, including, but not limited to: 

•

•

•

•

•

•

•

our failure to develop new or additional solutions:  

our inability to market our solutions in a cost-effective manner to new customers or in new vertical or geographic 
markets; 

our inability to expand our sales to existing customers;  

the inability of our LeaseStar product family to grow traffic to its websites, resulting in lower levels of lead and 
lease/move-in traffic to customers; 

our inability to build and promote our brand;  

perceived security, integrity, reliability, quality or compatibility problems with our solutions; and 

Yardi’s  interference  with  our  existing  and  prospective  customer  relationships,  including  its  coercive  use  of 
agreements requiring its locked-in customer base not to use our products and services. 

A substantial amount of our past revenue growth was derived from purchases of upgrades and additional solutions by 
existing  customers.  Our  costs  associated  with  increasing  revenue  from  existing  customers  are  generally  lower  than  costs 
associated  with  generating  revenue  from  new  customers.  Therefore,  a  reduction  in  the  rate  of  revenue  increase  from  our 
existing customers, even if offset by an increase in revenue from new customers, could reduce our profitability and have a 
material adverse effect on our operating results. 

If  we  are  not  able  to  integrate  past  or  future  acquisitions  successfully,  our operating  results  and  prospects  could  be 
harmed.

We  have  acquired  new  technology  and  domain  expertise  through  multiple  acquisitions,  including  our  most  recent 
acquisitions of  Compliance Depot  in  May 2011,  SeniorLiving.net  in  July  2011,  Multifamily  Technology Solutions,  Inc.  in 
August  2011  and  Vigilan,  Inc.  in  January  2012.  We  expect  to  continue  making  acquisitions.  The  success  of  our  future 
acquisition  strategy  will  depend  on  our  ability  to  identify,  negotiate,  complete  and  integrate  acquisitions.  Acquisitions  are 
inherently  risky,  and  any  acquisitions  we  complete  may  not  be  successful.  Any  acquisitions  we  pursue  would  involve 
numerous risks, including the following: 

•

•

•

•

•

•

•

•

difficulties in integrating and managing the operations and technologies of the companies we acquire; 

diversion of our management’s attention from normal daily operations of our business; 

our inability to maintain the key employees, the key business relationships and the reputations of the businesses 
we acquire; 

the acquisitions may generate insufficient revenue to offset our increased expenses associated with acquisitions; 

our responsibility for the liabilities of the businesses we acquire, including, without limitation, liabilities arising 
out of their failure to maintain effective data security, data integrity, disaster recovery and privacy controls prior to 
the acquisition; 

difficulties in complying with new regulatory standards to which we were not previously subject; 

delays  in  our  ability  to  implement  internal  standards,  controls,  procedures  and  policies  in  the  businesses  we 
acquire; and 

adverse effects of acquisition activity on the key performance indicators we use to monitor our performance as a 
business. 

21 

 
Our current acquisition strategy includes the acquisition of companies that offer property management systems that may 
not interoperate with our software-enabled value-added services. In order to integrate and fully realize the benefits of such 
acquisitions, we expect to build application interfaces that enable such customers to use a wide range of our solutions while 
they continue to use their legacy management systems. In addition, over time we expect to migrate the acquired company’s 
customers to our on demand property management systems to retain them as customers and to be in a position to offer them 
our  solutions  on  a  cost-effective  basis.  These  efforts  may  be  unsuccessful  or  entail  costs  that  result  in  losses  or  reduced 
profitability. 

We  may  be  unable  to  secure  the  equity  or  debt  funding  necessary  to  finance  future  acquisitions  on  terms  that  are 
acceptable to us, or at all. If we finance acquisitions by issuing equity or convertible debt securities, our existing stockholders 
will  likely  experience  ownership  dilution,  and  if  we  finance  future  acquisitions  with  debt  funding,  we  will  incur  interest 
expense and may have to comply with additional financing covenants or secure that debt obligation with our assets. 

If we are unable to successfully develop or acquire and sell enhancements and new solutions, our revenue growth will 
be harmed and we may not be able to meet profitability expectations.

The  industry  in  which  we  operate  is  characterized  by  rapidly  changing  customer  requirements,  technological 
developments  and  evolving  industry  standards.  Our  ability  to  attract  new  customers  and  increase  revenue  from  existing 
customers  will  depend  in  large  part  on  our  ability  to  successfully  develop,  bring  to  market  and  sell  enhancements  to  our 
existing solutions and new solutions that effectively respond to the rapid changes in our industry. Any enhancements or new 
solutions that we develop or acquire may not be introduced to the market in a timely or cost-effective manner and may not 
achieve the broad market acceptance necessary to generate the revenue required to offset the operating expenses and capital 
expenditures related to development or acquisition. If we are unable to timely develop or acquire and sell enhancements and 
new solutions that keep pace with the rapid changes in our industry, our revenue will not grow as expected and we may not 
be able to maintain or meet profitability expectations. 

We derive a substantial portion of our revenue from a limited number of our solutions and failure to maintain demand 
for  these  solutions  or  diversify  our revenue  base  through  increasing  demand  for  our  other  solutions  could  negatively
affect our operating results.

Historically,  a  majority  of  our  revenue  was  derived  from  sales  of  our  OneSite  property  management  system  and  our 
LeasingDesk software-enabled value-added service. If we are unable to develop enhancements to these solutions to maintain 
demand  for  these  solutions  or  to  diversify  our  revenue  base  by  increasing  demand  for  our  other  solutions,  our  operating 
results could be negatively impacted. 

We use a small number of data centers to deliver our solutions. Any disruption of service at our facilities could interrupt 
or delay our customers’ access to our solutions, which could harm our operating results.

The  ability  of  our  customers  to  access  our  service  is  critical  to  our  business.  We  currently  serve  a  majority  of  our 
customers from a primary data center located in Carrollton, Texas. We also maintain a secondary data center in downtown 
Dallas, Texas, approximately 20 miles from our primary data center. Services of our most recent acquisitions are provided 
from data centers located in San Francisco, California, South Carolina, Texas, Winnipeg, Canada, Milwaukee, Wisconsin and 
Atlanta, Georgia, many of which are operated by third party data vendors. We plan to maintain a data center in San Francisco 
for  LeaseStar  and  certain  other  solutions  and  intend  to  migrate  all  other  data  services  to  our  primary  and  secondary  data 
centers in Carrollton and Dallas. Until this migration is complete, we have no assurances that the policies and procedures in 
place at our Carrollton and Dallas data centers will be followed at data centers operated by third party vendors. Any event 
resulting  in  extended  interruption  or delay in  our  customers’  access  to our  services  or  their data  could  harm  our  operating 
results. There can be no certainty that the measures we have taken to eliminate single points of failure in the primary and 
secondary data centers will be effective to prevent or minimize interruptions to our operations. Our facilities are vulnerable to 
interruption or damage from a number of sources, many of which are beyond our control, including, without limitation: 

•

•

•

•

extended power loss;  

telecommunications failures from multiple telecommunication or other internet service providers; 

natural disaster or an act of terrorism;  

software and hardware errors, or failures in our own systems or in other systems; 

22 

 
•

•

•

•

network environment disruptions such as computer viruses, hacking and similar problems in our own systems and 
in other systems; 

theft and vandalism of equipment;  

actions or events arising from human error; and  

actions or events caused by or related to third parties.  

The  occurrence  of  an  extended  interruption  of  services  at  one  or  more  of  our  data  centers  could  result  in  lengthy 
interruptions  in  our  services.  Since  January  1,  2007,  we  have  experienced  two  extended  service  interruptions  lasting  more 
than  eight  hours  caused by  equipment  and hardware failures. Our service  level  agreements  require us  to refund  a  prorated 
portion of the access fee if we fail to satisfy our service level commitments related to availability. Refunds for breach of this
service level commitment have resulted in immaterial payments to customers in the past. An extended service outage could 
result in refunds to our customers and harm our customer relationships. In addition, under our some of our advertising and 
lease  generation  agreements,  we  are  generally  paid  for  performance  and  would  be  unable  to  perform  services  under  those 
agreements in the event of a service interruption. 

We attempt to mitigate these risks at our data centers through various business continuity efforts, including redundant 
infrastructure,  24  x  7  x  365  system  activity  monitoring,  backup  and  recovery  procedures,  use  of  a  secure  off-site  storage 
facility for backup media, separate test systems and change management and system security measures, but our precautions 
may not protect against all potential problems. Our secondary data center is equipped with physical space, power, storage and 
networking  infrastructure  and  Internet  connectivity  to  support  the  solutions  we  provide  in  the  event  of  the  interruption  of 
services  at  our  primary  data  center.  Even  with  this  secondary  data  center,  however,  our  operations  would  be  interrupted 
during the transition process should our primary data center experience a failure. Moreover, both our primary and secondary 
data  centers  are  located  in  the  greater  metropolitan  Dallas  area.  As  a  result,  any  regional  disaster  could  affect  both  data 
centers and result in a material disruption of our services. 

For customers who specifically pay for accelerated disaster recovery services, we replicate their data from our primary 
data center to our secondary data center with the necessary stand-by servers and disk storage available to provide services 
within two hours of a disaster. This process is currently audited by some of our customers who pay for this service on an 
annual  basis.  For  customers  who  do  not  pay  for  such  services,  our  current  service  level  agreements  with  our  customers 
require that we provide disaster recovery within 72 hours. 

Disruptions  at our data  centers  could  cause  disruptions  in  our  services  and  data or document  loss  or corruption. This 
could  damage  our  reputation,  cause  us  to  issue  credits  to  customers,  subject  us  to  potential  liability  or  costs  related  to 
defending  against  claims  or  cause  customers  to  terminate  or  elect  not  to  renew  their  agreements,  any  of  which  could 
negatively impact our revenues. 

We  provide  service  level  commitments  to  our  customers,  and  our  failure  to  meet the  stated  service  levels  could 
significantly harm our revenue and our reputation.

Our  customer  agreements  provide  that  we  maintain  certain  service  level  commitments  to  our  customers  relating 
primarily  to  product  functionality,  network  uptime,  critical  infrastructure  availability  and  hardware  replacement.  For 
example,  our  service  level  agreements  generally  require  that  our  solutions  are  available  98%  of  the  time  during  coverage 
hours  (normally  6:00  a.m.  though  10:00  p.m.  Central  time  daily)  365  days  per  year.  If  we  are  unable  to  meet  the  stated 
service level commitments, we may be contractually obligated to provide customers with refunds or credits. Additionally, if 
we  fail  to  meet  our  service  level  commitments  a  specified  number  of  times  within  a  given  time  frame  or  for  a  specified 
duration, our customers may terminate their agreement with us or extend the term of their agreement at no additional fee. As 
a result, a failure to deliver services for a relatively short duration could cause us to issue credits or refunds to a large number 
of affected customers or result in the loss of customers. In addition, we cannot assure you that our customers will accept these
credits, refunds, termination or extension rights in lieu of other legal remedies that may be available to them. Our failure to
meet our commitments could also result in substantial customer dissatisfaction or loss. Because of the loss of future revenues 
through  the  issuance  of  credits  or  the  loss  of  customers  or  other  potential  liabilities,  our  revenue  could  be  significantly 
impacted if we cannot meet our service level commitments to our customers. 

23 

 
We face intense competitive pressures and our failure to compete successfully could harm our operating results.

The market for many of our solutions is intensely competitive, fragmented and rapidly changing. Some of these markets 
have relatively low barriers to entry. With the introduction of new technologies and market entrants, we expect competition 
to  intensify  in  the  future.  Increased  competition  generally  could  result  in  pricing  pressures,  reduced  sales  and  reduced 
margins.  Often  we  compete  to  sell  our  solutions  against  existing  systems  that  our  potential  customers  have  already  made 
significant expenditures to install. 

Our competitors vary depending on our product and service. In the market for property management software, or multi-
tenant enterprise resource planning (“ERP”), we face substantial competitive pressure from Yardi and its Voyager products. 
Because  of  Yardi’s  large  installed  customer  base  and  the  high  switching  costs  they  face,  many  customers  are  essentially 
locked-in to Voyager. We also face competition from AMSI Property Management (owned by Infor Global Solutions, Inc.) 
and  MRI  Software  LLC.  In  the  single-family  market,  our  ERP  systems  compete  primarily  with  AppFolio,  Inc.,  DIY  Real 
Estate  Solutions  (recently  acquired  by  Yardi  Systems,  Inc.),  Buildium,  LLC,  Rent  Manager  (owned  by  London  Computer 
Systems, Inc.) and Property Boss Solutions, LLC. 

In the market for vertically-integrated cloud computing for multifamily real estate owners and property managers (“the 
vertical cloud market”), our only substantial competition is from Yardi. Our ability to compete in the vertical cloud market is
compromised by anticompetitive restrictions imposed by Yardi on its Voyager customers which prevent Voyager customers 
from using the vertical cloud product of their choice. 

We  offer  a  number  of  software-enabled  value-added  services  that  compete  with  a  disparate  and  large  group  of 
competitors. In the applicant screening market, our principal competitors are ChoicePoint Inc. (a subsidiary of Reed Elsevier 
Group  plc),  CoreLogic,  Inc.  (formerly  First  Advantage  Corporation,  an  affiliate  of  The  First  American  Corporation), 
TransUnion  Rental  Screening  Solutions,  Inc.  (a  subsidiary  of  TransUnion  LLC),  Yardi  Systems,  Inc.  (following  its  recent 
acquisition  of  RentGrow  Inc.,  an  applicant  screening  provider),  On-Site.com  and  many  other  smaller  regional  and  local 
screening companies. In the insurance market, our principal competitors are Assurant, Inc., Bader Company, CoreLogic, Inc. 
and a number of national insurance underwriters (including GEICO Corporation, The Allstate Corporation, State Farm Fire 
and  Casualty  Company,  Farmers  Insurance  Exchange,  Nationwide  Mutual  Insurance  Company  and  United  Services 
Automobile Association) that market renters insurance. There are many smaller screening and insurance providers in the risk 
mitigation area that we encounter less frequently, but they nevertheless present a competitive presence in the market. 

In  the  customer  relationship  management,  or  CRM,  market,  we  compete  with  providers  of  contact  center  and  call 
tracking services, including Call Source Inc., Yardi Systems, Inc. (which recently announced its intention to build a contact 
center)  and  numerous  regional  and  local  contact  centers.  In  addition,  we  compete  with  lead  tracking  solution  providers, 
including Call Source Inc., Lead Tracking Solutions (a division of O.C. Concepts, Inc.) and Who’s Calling, Inc. In addition, 
we  compete  with  content  syndication  providers  Realty  DataTrust  Corporation  (acquired  by  MRI  Software,  LLC), 
RentSentinel.com (owned by Yield Technologies, Inc.), and rentbits.com, Inc. Finally, we compete with companies providing 
web  portal  services,  including  Apartments24-7.com,  Inc.,  Ellipse  Communications,  Inc.,  Property  Solutions  International, 
Inc., Spherexx.com and Yardi Systems, Inc. Certain Internet listing services also offer websites for their customers, usually 
as a free value add to their listing service. 

In  the  marketing  services  market,  we  compete  with  G5  Search  Marketing,  Inc.,  Spherexx  LLC,  ReachLocal,  Inc., 

Property Solutions International, Inc. and Yodle, Inc. 

In the Internet listing service market, we compete with ForRent (a division of Dominium Enterprises), Apartment Guide 
(a division of Primedia Inc.), Rent.com (a division of eBay Inc.), Apartments.com (a division of Classified Ventures, LLC, 
Apartment Finder (a division of Network Communications, Inc.), Zillow, Inc. and Move, Inc. 

In the Senior Living market, we compete against A Place for Mom, Inc., SeniorsForLiving, Inc., Care.com, Inc., Caring, 

Inc., Care Patrol Franchise Systems, LLC, Aging with Grace, LLC and SeniorHomes.com (owned by Moseo, Corp.). 

In the utility billing market, we compete at a national level with American Utility Management, Inc., Conservice, LLC, 
ista  North  America,  Inc.,  NWP  Services  Corporation  and  Yardi  Systems,  Inc.  (following  its  recent  acquisition  of  Energy 
Billing Systems, Inc.). Many other smaller utility billing companies compete for smaller rental properties or in regional areas.

In the revenue management market, we compete with The Rainmaker Group, Inc. and Yardi Systems, Inc. 

24 

 
In the spend management market, we compete with Site Stuff, Inc. (owned by Yardi Systems, Inc.), AvidXchange, Inc., 

Nexus Systems, Inc., Ariba, Inc. and Oracle Corporation. 

In  the  payment  processing  market,  we  compete  with  Chase  Paymentech  Solutions,  LLC  (a  subsidiary  of  JPMorgan 
Chase  &  Co.),  First  Data  Corporation,  Fiserv,  Inc.,  MoneyGram  International,  Inc.,  NWP  Services  Corporation,  Property 
Solutions  International,  Inc.,  RentPayment.com  (a  subsidiary  of  Yapstone,  Inc.),  Yardi  Systems,  Inc.  and  a  number  of 
national banking institutions. 

In addition, many of our existing or potential customers have developed or may develop their own solutions that may be 
competitive with our solutions. We also may face competition for potential acquisition targets from our competitors who are 
seeking to expand their offerings. 

With respect to all of our competitors, we compete based on a number of factors, including total cost of ownership, level 
of  integration  with  property  management  systems,  ease  of  implementation,  product  functionality  and  scope,  performance, 
security, scalability and reliability of service, brand and reputation, sales and marketing capabilities and financial resources.
Some  of  our  existing  competitors  and  new  market  entrants  may  enjoy  substantial  competitive  advantages,  such  as  greater 
name recognition, longer operating histories, larger installed customer bases and larger sales and marketing budgets, as well 
as greater financial, technical and other resources. In addition, any number of our existing competitors or new market entrants
could combine or consolidate to become a more formidable competitor with greater resources. As a result of such competitive 
advantages, our existing and future competitors may be able to: 

•

•

•

•

•

develop superior products or services, gain greater market acceptance and expand their offerings more efficiently 
or more rapidly; 

adapt to new or emerging technologies and changes in customer requirements more quickly; 

take advantage of acquisition and other opportunities more readily;  

adopt more aggressive pricing policies and devote greater resources to the promotion of their brand and marketing 
and sales of their products and services; and 

devote greater resources to the research and development of their products and services. 

If we are not able to compete effectively, our operating results will be harmed. 

We integrate our software-enabled value-added services with competitive ERP applications for some of our customers. 
Our  application  infrastructure,  marketed  to  our  customers  as  The  RealPage  Cloud,  is  based  on  an  open  architecture  that 
enables third-party applications to access and interface with applications hosted in The RealPage Cloud through our RealPage 
Exchange platform. Likewise, through this platform our RealPage Cloud services are able to access and interface with other 
third-party  applications,  including  third-party  property  management  systems.  We  also  provide  services  to  assist  in  the 
implementation, training, support and hosting with respect to the integration of some of our competitors’ applications with 
our solutions. We sometimes rely on the cooperation of our competitors to implement solutions for our customers. However, 
frequently our reliance on the cooperation of our competitors can result in delays in integration. There is no assurance that 
our competitors, even if contractually obligated to do so, will continue to cooperate with us or will not prospectively alter 
their obligations to do so. We also occasionally develop interfaces between our software-enabled value-added services and 
competitor ERP systems without their cooperation or consent. There is no assurance that our competitors will not alter their 
applications in ways that inhibit integration or assert that their intellectual property rights restrict our ability to integrate our 
solutions with their applications. 

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California 
against  RealPage,  Inc.  and  DC  Consulting,  Inc.  Yardi  filed  a  First  Amended  Complaint  on  August  12,  2011.  The  lawsuit 
alleges claims for relief for violation of the Computer Fraud and Abuse Act, violation of the California Comprehensive Data 
Access  and  Fraud  Act,  violation  of  the  Digital  Millennium  Copyright  Act,  copyright  infringement,  trade  secret 
misappropriation, unfair competition, and inducement of breach of contract. Yardi seeks injunctive relief, punitive damages, 
recovery of all profits attributable to Defendants’ allegedly wrongful acts and infringements, statutory damages, exemplary 
damages, prejudgment interest, and attorneys’ fees and costs. The First Amended Complaint alleges, among other things, that 
RealPage  took  Yardi  employee,  client  and  independent  consultant  credentials  and  used  them  to  access  Yardi’s  computer 
system  and  steal  Yardi’s  trade  secrets  and  copyrighted  software,  related  support  documentation,  price  lists  and  other 
proprietary information. In addition, the First Amended Complaint alleges that RealPage improperly obtained administrative-

25 

 
level  access  to  Yardi’s  software  and  copied  it  onto  RealPage’s  servers  for  its  own  competitive  purposes,  used  these 
unauthorized  software  copies  to  discover  the  allegedly  proprietary  programming,  functionality  and  feature  set  of  Yardi’s 
software, to compete unfairly against Yardi, to create unauthorized derivative works from Yardi’s software, and to enhance 
RealPage’s own products and services. Yardi alleges that in doing so, and in offering to indemnify our customers, RealPage 
induced Cloud customers to violate their confidentiality and other agreements with Yardi. On March 28, 2011, RealPage filed 
an answer to Yardi’s Complaint, and on September 12, 2011, RealPage answered the First Amended Complaint. RealPage 
has  also  filed  counterclaims  against  Yardi,  first  in  connection  with  its  March  28  answer  and  then  in  First  Amended 
Counterclaims filed on May 18, 2011. On September 2, 2011, following the Court’s order granting in part and denying in part 
Yardi’s  motion  to  dismiss  certain  of  RealPage’s  causes  of  action  without  prejudice,  RealPage  filed  Second  Amended 
Counterclaims. RealPage’s counterclaims allege that Yardi and its agents wrongfully obtained and used our trade secrets and 
engaged  in  anti-competitive  behavior  with  respect  to  certain  of  our  clients.  RealPage’s  counterclaims  seek  relief  for 
misappropriation  of  trade  secrets,  Sherman  Act  (antitrust)  violations  and  California  Cartwright  Act  violations,  intentional 
interference with contract, intentional interference with prospective economic advantage, and violation of California’s unfair 
competition statute. RealPage seeks damages, punitive damages, injunctive relief and all profits, gains and advantages that 
Yardi  received  as  a  result  of  its  wrongful  conduct  along  with  attorneys’  fees  and  costs.  Yardi  filed  a  Motion  to  Dismiss 
RealPage’s Second Amended Counterclaims on September 30, 2011. On February 13, 2012, the Court denied Yardi’s motion 
with  respect  to  all  claims  except  for  a  portion  of  one  of  our  claims  for  intentional  interference  with  contract,  as  to  which 
dismissal was granted. Accordingly, RealPage will move forward with its claims against Yardi. We currently expect trial in 
this  case  to  be  scheduled  for  late  September  2012.  It  is  not  possible  to  predict  the  outcome  of  this  case,  but  we  intend  to 
defend this case and pursue our counterclaims vigorously. However, even if we were successful in defending against Yardi’s 
claims or in prevailing on our counterclaims, the proceedings could result in significant costs and divert our management’s 
attention. Prior to filing this lawsuit, Yardi Systems, Inc. contacted us and certain of our customers and expressed concerns 
about  our  hosting  competitor  applications  in  The  RealPage  Cloud  and  our  performance  of  certain  consulting  services.  We 
believe that we are lawfully hosting and accessing Yardi’s applications in The RealPage Cloud for purposes authorized by 
our  customers  and  within  our  customers’  contractual  rights.  However,  if  Yardi  or  other  competitors  do  not  continue  to 
cooperate with us, alter their applications in ways that inhibit or restrict the integration of our solutions or assert that their
intellectual  property  rights  restrict  our  ability  to  integrate  our  solutions  with  their  applications  and  we  are  not  able  to  find
alternative ways to integrate our solutions with our competitors’ applications, our business would be harmed. Yardi has also 
expressed  its  concern  that  we  may  misappropriate  its  intellectual  property  by  hosting  its  applications  for  our  mutual 
customers in The RealPage Cloud. 

We  face  competition  to  attract  consumers  to  our  LeaseStar  product  websites  and mobile  applications,  which  could 
impair our ability to continue to grow the number of users who use our websites and mobile applications, which would 
harm our business, results of operations and financial condition.

The success of our LeaseStar product family depends in part on our ability to continue to attract additional consumers to 
our  websites  and  mobile  applications.  Our  existing  and  potential  competitors  include  companies  that  could  devote  greater 
technical and other resources than we have available, have a more accelerated time frame for deployment and leverage their 
existing user bases and proprietary technologies to provide products and services that consumers might view as superior to 
our offerings. Any of our future or existing competitors may introduce different solutions that attract consumers or provide 
solutions similar to our own but with better branding or marketing resources. If we are unable to continue to grow the number 
of consumers who use our website and mobile applications, our business, results of operations and financial condition would 
be harmed. 

We  may  be  unable  to  compete  successfully  against  our  existing  or  future competitors  in  attracting  advertisers,  which 
could harm our business, results of operations and financial condition.

In  our  LeaseStar  product  family,  we  compete  to  attract  advertisers  with  media  sites,  including  websites  dedicated  to 
providing real estate listings and other rental housing related services to real estate professionals and consumers, and major 
Internet  portals,  general  search  engines  and  social  media  sites,  as  well  as  other  online  companies.  We  also  compete  for  a 
share  of  advertisers’  overall  marketing  budgets  with  traditional  media  such  as  television,  magazines,  newspapers  and 
home/apartment  guide  publications,  particularly  with  respect  to  advertising  dollars  spent  at  the  local  level  by  real  estate 
professionals  to  advertise  their  qualifications  and  listings.  Large  companies  with  significant  brand  recognition  have  large 
numbers  of  direct  sales  personnel  and  substantial  proprietary  advertising  inventory  and  web  traffic,  which  may  provide  a 
competitive advantage. To compete successfully for advertisers against future and existing competitors, we must continue to 
invest  resources  in  developing  our  advertising  platform  and  proving  the  effectiveness  and  relevance  of  our  advertising 
products  and  services.  Pressure  from  competitors  seeking  to  acquire  a  greater  share  of  our  advertisers’  overall  marketing 
budget could adversely affect our pricing and margins, lower our revenue, and increase our research and development and 
marketing  expenses.  If  we  are  unable  to  compete  successfully  against  our  existing  or  future  competitors,  our  business, 
financial condition or results of operations would be harmed. 

26 

 
Variability in our sales and activation cycles could result in fluctuations in our quarterly results of operations and cause 
our stock price to decline.

The sales and activation cycles for our solutions, from initial contact with a prospective customer to contract execution 
and activation, vary widely by customer and solution. We do not recognize revenue until the solution is activated. While most 
of  our  activations  follow  a  set  of  standard  procedures,  a  customer’s  priorities  may  delay  activation  and  our  ability  to 
recognize revenue, which could result in fluctuations in our quarterly operating results. 

Many of our customers are price sensitive, and if market dynamics require us to change our pricing model or reduce 
prices, our operating results will be harmed.

Many of our existing and potential customers are price sensitive, and recent adverse global economic conditions have 
contributed to increased price sensitivity in the multi-family housing market and the other markets that we serve. As market 
dynamics  change,  or  as  new  and  existing  competitors  introduce  more  competitive  pricing  or  pricing  models,  we  may  be 
unable to renew our agreements with existing customers or customers of the businesses we acquire or attract new customers 
at the same price or based on the same pricing model as previously used. As a result, it is possible that we may be required to
change  our  pricing  model,  offer  price  incentives  or  reduce  our  prices,  which  could  harm  our  revenue,  profitability  and 
operating results. 

If we do not effectively expand and train our sales force, we may be unable to add new customers or increase sales to 
our existing customers and our business will be harmed.

We continue to be substantially dependent on our sales force to obtain new customers and to sell additional solutions to 
our  existing  customers.  We  believe  that  there  is  significant  competition  for  sales  personnel  with  the  skills  and  technical 
knowledge  that  we  require. Our  ability  to  achieve  significant  revenue growth will  depend,  in  large part,  on our  success  in 
recruiting, training and retaining sufficient numbers of sales personnel to support our growth. New hires require significant 
training and, in most cases, take significant time before they achieve full productivity. Our recent hires and planned hires may
not become as productive as we expect, and we may be unable to hire or retain sufficient numbers of qualified individuals in 
the markets where we do business or plan to do business. If we are unable to hire and train sufficient numbers of effective 
sales  personnel,  or  the  sales  personnel  are  not  successful  in  obtaining  new  customers  or  increasing  sales  to  our  existing 
customer base, our business will be harmed. 

Material defects or errors in the software we use to deliver our solutions could harm our reputation, result in significant 
costs to us and impair our ability to sell our solutions.

The software applications underlying our solutions are inherently complex and may contain material defects or errors, 
particularly  when  first  introduced  or  when  new  versions  or  enhancements  are  released.  We  have  from  time  to  time  found 
defects in the software applications underlying our solutions and new errors in our existing solutions may be detected in the 
future. Any errors or defects that cause performance problems or service interruptions could result in: 

•

•

•

•

•

•

a reduction in new sales or subscription renewal rates;  

unexpected sales credits or refunds to our customers, loss of customers and other potential liabilities; 

delays in customer payments, increasing our collection reserve and collection cycle; 

diversion of development resources and associated costs;  

harm to our reputation and brand; and  

unanticipated litigation costs.  

Additionally,  the  costs  incurred  in  correcting  defects  or  errors  could  be  substantial  and  could  adversely  affect  our 

operating results. 

27 

 
Failure  to  effectively  manage  the  development  of  our  solutions  and  data processing  efforts  outside  the  United  States 
could harm our business.

Our success depends, in part, on our ability to process high volumes of customer data and enhance existing solutions 
and  develop  new  solutions  rapidly  and  cost  effectively.  We  currently  maintain  an  office  in  Hyderabad,  India  where  we 
employ development and data processing personnel. We recently opened an office in Manila, Philippines. We believe that 
performing these activities in Hyderabad and Manila increases the efficiency and decreases the costs of our development and 
data  processing  efforts.  However,  managing  and  staffing  international  operations  requires  management’s  attention  and 
financial  resources.  The  level  of  cost-savings  achieved  by  our  international  operations  may  not  exceed  the  amount  of 
investment  and  additional  resources  required  to  manage  and  operate  these  international  operations.  Additionally,  if  we 
experience problems with our workforce or facilities in Hyderabad or Manila, our business could be harmed due to delays in 
product release schedules or data processing services. 

We rely on third-party technologies and services that may be difficult to replace or that could cause errors, failures or 
disruptions of our service, any of which could harm our business.

We rely on a number of third-party providers, including, but not limited to, computer hardware and software vendors 
and  database  providers,  to  deliver  our  solutions.  We  currently  utilize  equipment,  software  and  services  from  Akami  Inc., 
Avaya Inc., Cisco Systems, Inc., Compellent Technologies, Inc., Dell Inc., EMC Corporation, Microsoft Corporation, Oracle 
Corporation and salesforce.com, inc., as well as many other smaller providers. Our OneSite Accounting service relies on a 
SaaS-based accounting system developed and maintained by a third-party service provider. We host this application in our 
data  centers  and  provide  supplemental  development  resources  to  extend  this  accounting  system  to  meet  the  unique 
requirements of the rental housing industry. Our shared cloud portfolio reporting service utilizes software licensed from IBM. 
We  expect  to  utilize  additional  service  providers  as  we  expand  our  platform.  Although  the  third-party  technologies  and 
services  that  we  currently  require  are  commercially  available,  such  technologies  and  services  may  not  continue  to  be 
available on commercially reasonable terms, or at all. Any loss of the right to use any of these technologies or services could
result in delays in the provisioning of our solutions until alternative technology is either developed by us, or, if available, is 
identified, obtained and integrated, and such delays could harm our business. It also may be time consuming and costly to 
enter  into  new  relationships.  Additionally,  any  errors  or  defects  in  the  third-party  technologies  we  utilize  or  delays  or 
interruptions in the third-party services we rely on could result in errors, failures or disruptions of our services, which also
could harm our business. 

We depend upon third-party service providers for important payment processing functions. If these third-party service 
providers do not fulfill their contractual obligations or choose to discontinue their services, our business and operations 
could be disrupted and our operating results would be harmed.

We rely on several large payment processing organizations to enable us to provide payment processing services to our 
customers, including electronic funds transfers, or EFT, check services, bank card authorization, data capture, settlement and 
merchant accounting services and access to various reporting tools. These organizations include Bank of America Merchant 
Services, Paymentech, LLC, Jack Henry & Associates, Inc., JPMorgan Chase Bank, N.A. and Wells Fargo, N.A. We also 
rely  on  third-party  hardware  manufacturers  to  manufacture  the  check  scanning  hardware  our  customers  utilize  to  process 
transactions. Some of these organizations and service providers are competitors who also directly or indirectly sell payment 
processing services to customers in competition with us. With respect to these organizations and service providers, we have 
significantly less control over the systems and processes than if we were to maintain and operate them ourselves. In some 
cases, functions necessary to our business are performed on proprietary third-party systems and software to which we have 
no access. We also generally do not have long-term contracts with these organizations and service providers. Accordingly, 
the failure of these organizations and service providers to renew their contracts with us or fulfill their contractual obligations 
and perform satisfactorily could result in significant disruptions to our operations and adversely affect operating results. In
addition, businesses that we have acquired, or may acquire in the future, typically rely on other payment processing service 
providers. We may encounter difficulty converting payment processing services from these service providers to our payment 
processing platform. If we are required to find an alternative source for performing these functions, we may have to expend 
significant money, time and other resources to develop or obtain an alternative, and if developing or obtaining an alternative 
is not accomplished in a timely manner and without significant disruption to our business, we may be unable to fulfill our 
responsibilities  to  customers  or  meet  their  expectations,  with  the  attendant  potential  for  liability  claims,  damage  to  our 
reputation, loss of ability to attract or maintain customers and reduction of our revenue or profits. 

28 

 
We  face  a  number  of  risks  in  our  payment  processing  business  that  could  result in  a  reduction  in  our  revenues  and 
profits.

In connection with our electronic payment processing services, we process resident payments and subsequently submit 
these resident payments to our customers after varying clearing times established by RealPage. These payments are settled 
through  our  sponsoring  clearing  bank,  and  in  the  case  of  EFT,  our  Originating  Depository  Financial  Institution,  or  ODFI. 
Currently, we rely on Wells Fargo, N.A. and JPMorgan Chase Bank, N.A. as our sponsoring clearing banks. In the future, we 
expect to enter into similar sponsoring clearing bank relationships with one or more other national banking institutions. The 
resident  payments  that  we  process  for  our  customers  at  our  sponsoring  clearing  bank  are  identified  in  our  consolidated 
balance sheets as restricted cash and the corresponding liability for these resident payments is identified as customer deposits.
Our electronic payment processing business and related maintenance of custodial accounts subjects us to a number of risks, 
including, but not limited to: 

•

•

•

•

•

•

liability for customer costs related to disputed or fraudulent transactions if those costs exceed the amount of the 
customer  reserves  we  have  during  the  clearing  period  or  after  resident  payments  have  been  settled  to  our 
customers; 

electronic processing limits on the amount of custodial balances that any single ODFI will underwrite; 

reliance  on  clearing  bank  sponsors,  card  payment  processors  and  other  service  payment  provider  partners  to 
process electronic transactions; 

failure by us or our bank sponsors to adhere to applicable laws and regulatory requirements or the standards of the 
electronic payments rules and regulations; 

incidences of fraud, a security breach or our failure to comply with required external audit standards; and 

our  inability  to  increase  our  fees  at  times  when  electronic  payment  partners  or  associations  increase  their 
transaction processing fees. 

If  any  of  these  risks  related  to  our  electronic  payment  processing  business  were  to  occur,  our  business  or  financial 
results could be negatively affected. Additionally, with respect to the processing of EFTs, we are exposed to financial risk. 
EFTs between a resident and our customer may be returned for various reasons such as NSF, insufficient funds, stop payment 
etc. These returns are charged back to the customer by us. However, if we or our sponsoring clearing banks are unable to 
collect such amounts from the customer’s account or if the customer refuses or is unable to reimburse us for the chargeback, 
we  bear  the  risk  of  loss  for  the  amount  of  the  transfer.  While  we  have  not  experienced  material  losses  resulting  from 
chargebacks  in  the  past,  there  can  be  no  assurance  that  we  will  not  experience  significant  losses  from  chargebacks  in  the 
future.  Any  increase  in  chargebacks  not paid  by our  customers  may  adversely  affect our financial  condition  and  results  of 
operations. 

If  our  security  measures are  breached and  unauthorized  access  is obtained  to data  that  we  store  or  transmit,  we  may 
incur significant liabilities, our solutions may be perceived as not being secure and customers may curtail or stop using 
our solutions.

The  solutions  we  provide  involve  the  collection,  storage  and  transmission  of  confidential  personal  and  proprietary 
information regarding our customers and our customers’ current and prospective residents and business partners. Specifically, 
we  collect,  store  and  transmit  a  variety  of  customer  data  such  as  demographic  information  and  payment  histories  of  our 
customers’ prospective and current residents and business partners. Additionally, we collect and transmit sensitive financial 
data  such  as  credit  card  and  bank  account  information.  Treatment  of  certain  types  of  data,  such  as  personally  identifiable 
information,  protected  health  information  and  sensitive  financial  data  may  be  subject  to  federal  of  state  regulations  of 
heightened privacy and security requirements. If our data security or data integrity measures are breached or otherwise fail or
prove  to  be  inadequate  for  any  reason,  as  a  result  of  third-party  actions  or  our  employees’  or  contractors’  errors  or 
malfeasance or otherwise, and unauthorized persons obtains access to this information, or the data is otherwise compromised, 
we  could  incur  significant  liability  to  our  customers  and  to  their  prospective  or  current  residents  or  business  partners, 
significant  costs  associated  with  internal  regulatory  investigations  and  latigation,  or  significant  fines  and  sanctions  by 
payment processing networks or governmental authorities. Any of these events or circumstances could result in damage to 
our reputation and material harm to our business. 

We also rely upon our customers as users of our system to promote security of the system and the data within it, such as 
administration  of  customer-side  access  credentialing  and  control  of  customer-side  display  of  data.  On  occasion,  our 
customers have failed to perform these activities in such a manner as to prevent unauthorized access to data. To date, these 

29 

 
breaches have not resulted in claims against us or in material harm to our business, but we cannot be certain that the failure of
our  customers  in  future  periods  to  perform  these  activities  will  not  result  in  claims  against  us,  which  could  expose  us  to 
potential litigation, damage to our reputation and material harm to our business. 

There can be no certainty that the measures we have taken to protect the privacy and integrity of our customers’ and 
their current or prospective residents’ and business partners’ data are adequate to prevent or remedy unauthorized access to 
our  system.  Because  techniques  used  to  obtain  unauthorized  access  to,  or  to  sabotage,  systems  change  frequently  and 
generally are not recognized until launched against a target, we may be unable to anticipate these techniques or to implement 
adequate  preventive  measures.  Experienced  computer  programmers  seeking  to  intrude  or  cause  harm,  or  hackers,  may 
attempt to penetrate our service infrastructure from time to time. A hacker who is able to penetrate our service infrastructure
could misappropriate proprietary or confidential information or cause interruptions in our services. We might be required to 
expend significant capital and resources to protect against, or to remedy, problems caused by hackers, and we may not have a 
timely  remedy  against  a  hacker  who  is  able  to  penetrate  our  service  infrastructure.  In  addition  to  purposeful  breaches, 
inadvertent actions or the transmission of computer viruses could expose us to security risks. If an actual or perceived breach
of  our  security  occurs  or  if  our  customers  and  potential  customers  perceive  vulnerabilities,  the  market  perception  of  the 
effectiveness  of  our  security  measures  could  be  harmed,  we  could  lose  sales  and  customers  and  our  business  could  be 
materially harmed. 

If  we  are  unable  to  cost-effectively  scale  or  adapt  our  existing  architecture to  accommodate  increased  traffic, 
technological advances or changing customer requirements, our operating results could be harmed.

As we continue to increase our customer base, the number of users accessing our on demand software solutions over the 
Internet will continue to increase. Increased traffic could result in slow access speeds and response times. Since our customer
agreements typically include service availability commitments, slow speeds or our failure to accommodate increased traffic 
could  result  in  breaches  of  our  customer  agreements.  In  addition,  the  market  for  our  solutions  is  characterized  by  rapid 
technological  advances  and  changes  in  customer  requirements.  In  order  to  accommodate  increased  traffic  and  respond  to 
technological advances and evolving customer requirements, we expect that we will be required to make future investments 
in  our  network  architecture.  If  we  do  not  implement  future  upgrades  to  our  network  architecture  cost-effectively,  or  if  we 
experience  prolonged  delays  or  unforeseen  difficulties  in  connection  with  upgrading  our  network  architecture,  our  service 
quality may suffer and our operating results could be harmed. 

Because certain solutions we provide depend on access to customer data, decreased access to this data or the failure to 
comply with applicable privacy laws and regulations or address privacy concerns applicable to such data could harm our 
business.

Certain of our solutions depend on our continued access to our customers’ data regarding their prospective and current 
residents,  including  data  compiled  by  other  third-party  service  providers  who  collect  and  store  data  on  behalf  of  our 
customers.  Federal  and  state  governments  and  agencies  have  adopted,  or  are  considering  adopting,  laws  and  regulations 
regarding the collection, use and disclosure of such data. Any decrease in the availability of such data from our customers, or
other third parties that collect and store such data on behalf of our customers, and the costs of compliance with, and other 
burdens  imposed  by,  applicable  legislative  and  regulatory  initiatives  may  limit  our  ability  to  collect,  aggregate  or  use  this 
data. Any limitations on our ability to collect, aggregate or use such data could reduce demand for certain of our solutions. 
Additionally,  any  inability  to  adequately  address  privacy  concerns,  even  if  unfounded,  or  comply  with  applicable  privacy 
laws, regulations and policies, could result in liability to us or damage to our reputation and could inhibit sales and market 
acceptance of our solutions and harm our business. 

The market for on demand software solutions in the rental housing industry is new and continues to develop, and if it 
does not develop further or develops more slowly than we expect, our business will be harmed.

The market for on demand SaaS software solutions in the rental housing industry delivered via the Internet through a 
web  browser  is  rapidly  growing  but  still  relatively  immature  compared  to  the  market  for  traditional  on  premise  software 
installed  on  a  customer’s  local  personal  computer  or  server.  It  is  uncertain  whether  the  on  demand  delivery  model  will 
achieve  and  sustain  high  levels  of  demand  and  market  acceptance,  making  our  business  and  future  prospects  difficult  to 
evaluate and predict. While our existing customer base has widely accepted this new model, our future success will depend, 
to a large extent, on the willingness of our potential customers to choose on demand software solutions for business processes 
that they view as critical. Many of our potential customers have invested substantial effort and financial resources to integrate
traditional  enterprise  software  into  their  businesses  and  may  be  reluctant  or  unwilling  to  switch  to  on  demand  software 
solutions. Some businesses may be reluctant or unwilling to use on demand software solutions because they have concerns 
regarding  the  risks  associated  with  security  capabilities,  reliability  and  availability,  among  other  things,  of  the  on  demand 

30 

 
delivery model. Additionally, we believe that one of our competitors, Yardi, is able to exert significant coercive power over 
its large customer base because of the high switching costs its customers face and that it uses this coercive power to require 
its  customers  to  sign  agreements  that  prohibit  the  Yardi  customers  from  using  the  products  and  services  of  competing 
property management software providers, including RealPage. We have filed suit to enjoin Yardi from this anticompetitive 
practice. That suit is described in Item 1 herein. Finally, if potential customers do not consider on demand software solutions
to be beneficial, then the market for these solutions may not further develop, or it may develop more slowly than we expect, 
either of which would adversely affect our operating results. 

If use of the Internet and mobile technology, particularly with respect to online rental housing products and services, 
does not continue to increase as rapidly as we anticipate, our business could be harmed.

Our future success is substantially dependent on the continued use of the Internet and mobile technology as effective 
media  of  business  and  communication  by  our  customers  and  consumers.  Internet  and  mobile  technology  use  may  not 
continue to develop at historical rates, and consumers may not continue to use the Internet or mobile technology as media for 
information exchange. Further, these media may not be accepted as viable long-term outlets for rental housing information 
for a number of reasons, including actual or perceived lack of security of information and possible disruptions of service or 
connectivity.  If  consumers  begin  to  access  rental  housing  information  through  other  media  and  we  fail  to  innovate,  our 
business may be negatively impacted. 

Economic trends that affect the rental housing market may have a negative effect on our business.

Our  customers  include  a  range  of  organizations  whose  success  is  intrinsically  linked  to  the  rental  housing  market. 
Economic trends that negatively affect the rental housing market may adversely affect our business. The recent downturn in 
the  global  economy  has  caused  volatility  in  the  real  estate  markets,  generally,  including  the  rental  housing  market,  and 
increases in the rates of mortgage defaults and bankruptcy. Continued instability or downturns affecting the rental housing 
market may have a material adverse effect on our business, prospects, financial condition and results of operations by: 

•

•

•

•

•

•

•

reducing the number of occupied sites and units on which we earn revenue; 

preventing our customers from expanding their businesses and managing new properties; 

causing our customers to reduce spending on our solutions;  

subjecting us to increased pricing pressure in order to add new customers and retain existing customers; 

causing  our  customers  to  switch  to  lower-priced  solutions  provided  by  our  competitors  or  internally  developed 
solutions; 

delaying or preventing our collection of outstanding accounts receivable; and 

causing payment processing losses related to an increase in customer insolvency. 

In addition, economic trends that reduce the frequency of renter turnover or the quantity of new renters may reduce the 
number  of  rental  transactions  completed  by  our  customers  and  may,  as  a  result,  reduce  demand  for  our  rental  transaction 
specific services. 

If  customers  and  other  advertisers  reduce  or  end  their  advertising  spending  on our  LeaseStar  products  and  we  are 
unable to attract new advertisers, our business would be harmed.

Some components of our LeaseStar product family depend on advertising generated through sales to real estate agents 
and brokerages, property owners and other advertisers relevant to rental housing. Our ability to attract and retain advertisers,
and ultimately to generate advertising revenue, depends on a number of factors, including: 

•

•

•

increasing the number of consumers of our LeaseStar products and services; 

competing effectively for advertising dollars with other online media companies; 

continuing to develop our advertising products and services;  

31 

 
•

•

keeping pace with changes in technology and with our competitors; and  

offering an attractive return on investment to our advertiser customers for their advertising spending with us. 

Reductions in lead generation could have a negative effect on our operating results.

We  could  face  reductions  in  leads  generated  for  our  clients  if  third  party  originators  of  such  leads  were  to  elect  to 
suspend sending leads to us. Reductions in leads generated could reduce the value of our lead generation services, make it 
difficult for us to add new lead generation services customers, retain existing lead generation services customers and maintain
or increase sales levels to our existing lead generation services customers and could adversely affect our operating results. 

We may require additional capital to support business growth, and this capital might not be available.

We intend to continue to make investments to support our business growth and may require additional funds to respond 
to  business  challenges  or  opportunities,  including  the  need  to  develop  new  solutions  or  enhance  our  existing  solutions, 
enhance our operating infrastructure or acquire businesses and technologies. Accordingly, we may need to engage in equity 
or debt financings to secure additional funds. If we raise additional funds through further issuances of equity or convertible 
debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have
rights,  preferences  and  privileges  superior  to  those  of  holders  of  our  common  stock.  Debt  financing  secured  by  us  in  the 
future  could  involve  additional  restrictive  covenants  relating  to  our  capital  raising  activities  and  other  financial  and 
operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities,
including potential acquisitions. In addition, we may not be able to obtain additional financing on terms favorable to us, if at
all. If we are unable to obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to 
continue to support our business growth and to respond to business challenges or opportunities could be significantly limited. 

Our debt obligations contain restrictions that impact our business and expose us to risks that could adversely affect our 
liquidity and financial condition.

In  December  2011,  we  entered  into  an  Amended  and  Restated  Credit  Agreement  with  Wells  Fargo  Capital  Finance, 
Comerica Bank and the other lenders party thereto (“Restated Agreement”) to amend and restate our original credit facility. 
The  Restated Agreement  provides for  a  secured  revolving  credit  facility  in  an  aggregate  principal  amount  of up  to  $150.0 
million, subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of letters of credit on our behalf. 
The  Restated  Agreement  converted  our  outstanding  term  loan  under  the  original  agreement  into  revolving  loans.  As  of 
December 31, 2011, $50.3 million was outstanding under our revolving line of credit and $10.0 million was available for the 
issuance of letters of credit. Our interest expense in twelve months ended December 31, 2011, 2010 and 2009 for the credit 
facility was approximately $2.3 million, $2.7 million and $0.9 million, respectively. Advances under credit facility may be 
voluntarily prepaid, and must be prepaid with the proceeds of certain dispositions, extraordinary receipts and indebtedness 
and in full upon a change in control. 

All  of  our  obligations  under the  loan  facility  are  secured  by  substantially  all  of our property.  All  of our  existing  and 
future domestic subsidiaries are required to guaranty our obligations under the credit facility, other than certain immaterial 
subsidiaries  and  our  payment  processing  subsidiary,  RealPage  Payment  Processing  Services,  Inc.  Our  foreign  subsidiaries 
may,  under  certain  circumstances,  be  required  to  guaranty  our  obligations  under  the  credit  facility.  Such  guarantees  by 
existing and future subsidiaries are and will be secured by substantially all of the property of such subsidiaries. 

Our credit facility contains customary covenants, which limit our and certain of our subsidiaries’ ability to, among other 

things: 

•

•

•

•

•

•

incur additional indebtedness or guarantee indebtedness of others;  

create liens on our assets;  

enter into mergers or consolidations;  

dispose of assets;  

prepay indebtedness or make changes to our governing documents and certain of our agreements; 

pay dividends and make other distributions on our capital stock, and redeem and repurchase our capital stock; 

32 

 
•

•

•

make investments, including acquisitions;  

enter into transactions with affiliates; and  

make capital expenditures.  

Our credit facility also contains customary affirmative covenants, including, among other things, requirements to: take 
certain actions in the event we form or acquire new subsidiaries; hold annual meetings with our lenders; provide copies of 
material  contracts  and  amendments  to  our  lenders;  locate  our  collateral  only  at  specified  locations;  and  use  commercially 
reasonable  efforts  to  ensure  that  certain  material  contracts  permit  the  assignment  of  the  contract  to  our  lenders;  subject  in 
each  case  to  customary  exceptions  and  qualifications.  We  are  also  required  to  comply  with  a  fixed  charge  coverage  ratio, 
which is a ratio of our EBITDA to our fixed charges as determined in accordance with the credit facility, of 1.25:1:00 for 
each 12-month period ending at the end of a fiscal quarter, and a senior leverage ratio, which is a ratio of the outstanding 
revolver usage to our EBITDA as determined in accordance with the credit facility, of 2.75:1.00 for each fiscal quarter. 

The  credit  facility  contains  customary  events  of  default,  subject  to  customary  cure  periods  for  certain  defaults,  that 
include,  among  others,  non-payment  defaults,  covenant  defaults,  material  judgment  defaults,  bankruptcy  and  insolvency 
defaults, cross-defaults to certain other material indebtedness, inaccuracy of representations and warranties and a failure to 
meet certain liquidity thresholds both before and after we make cash payments for earnouts and holdbacks in connection with 
acquisition transactions. 

If we experience a decline in cash flow due to any of the factors described in this “Risk Factors” section or otherwise, 
we could have difficulty paying interest and principal amounts due on our indebtedness and meeting the financial covenants 
set forth in our credit facility. If we are unable to generate sufficient cash flow or otherwise obtain the funds necessary to 
make required payments under our credit facility, or if we fail to comply with the requirements of our indebtedness, we could 
default under our credit facility. Any default that is not cured or waived could result in the acceleration of the obligations 
under  the  credit  facility,  an  increase  in  the  applicable  interest  rate  under  the  credit  facility  and  a  requirement  that  our 
subsidiaries  that  have  guaranteed  the  credit  facility  pay  the  obligations  in  full,  and  would  permit  our  lender  to  exercise 
remedies  with  respect  to  all  of  the  collateral  that  is  securing  the  credit  facility,  including  substantially  all  of  our  and  our
subsidiary guarantors’ assets. Any such default could have a material adverse effect on our liquidity and financial condition. 

Even if we comply with all of the applicable covenants, the restrictions on the conduct of our business could adversely 
affect  our  business  by,  among  other  things,  limiting  our  ability  to  take  advantage  of  financings,  mergers,  acquisitions  and 
other corporate opportunities that may be beneficial to the business. Even if the credit facility was terminated, additional debt 
we could incur in the future may subject us to similar or additional covenants. 

Assertions by a third party that we infringe its intellectual property, whether successful or not, could subject us to costly 
and time-consuming litigation or expensive licenses.

The  software  and  technology  industries  are  characterized  by  the  existence  of  a  large  number  of  patents,  copyrights, 
trademarks and trade secrets and by frequent litigation based on allegations of infringement,  misappropriation, misuse and 
other violations of intellectual property rights. We have received in the past, and may receive in the future, communications 
from third parties claiming that we have infringed or otherwise misappropriated the intellectual property rights of others. Our
technologies may not be able to withstand any third-party claims against their use. Since we currently have no patents, we 
may not use patent infringement as a defensive strategy in such litigation. Additionally, although we have licensed from other 
parties  proprietary  technology  covered  by  patents,  we  cannot  be  certain  that  any  such  patents  will  not  be  challenged, 
invalidated  or  circumvented.  If  such  patents  are  invalidated  or  circumvented,  this  may  allow  existing  and  potential 
competitors to develop products and services that are competitive with, or superior to, our solutions. 

Many  of  our  customer  agreements  require  us  to  indemnify  our  customers  for  certain  third-party  claims,  such  as 
intellectual property infringement claims, which could increase our costs as a result of defending such claims and may require 
that we pay damages if there were an adverse ruling or settlement related to any such claims. These types of claims could 
harm our relationships with our customers, may deter future customers from purchasing our solutions or could expose us to 
litigation  for  these  claims.  Even  if  we  are  not  a  party  to  any  litigation  between  a  customer  and  a  third  party,  an  adverse 
outcome  in  any  such  litigation  could  make  it  more  difficult  for  us  to  defend  our  intellectual  property  in  any  subsequent 
litigation in which we are a named party. 

33 

 
One of our competitors, Yardi Systems, Inc., contacted us and certain of our customers and expressed its concern that 
we may misappropriate its intellectual property by hosting its applications for our mutual customers in The RealPage Cloud. 
On  January  24,  2011,  Yardi  Systems,  Inc.  filed  a  lawsuit  in  the  U.S.  District  Court  for  the  Central  District  of  California 
against  RealPage,  Inc.  and  DC  Consulting,  Inc.  Yardi  filed  a  First  Amended  Complaint  on  August  12,  2011.  The  lawsuit 
alleges claims for relief for violation of the Computer Fraud and Abuse Act, violation of the California Comprehensive Data 
Access  and  Fraud  Act,  violation  of  the  Digital  Millennium  Copyright  Act,  copyright  infringement,  trade  secret 
misappropriation, unfair competition, and inducement of breach of contract. Yardi seeks injunctive relief, punitive damages, 
recovery of all profits attributable to Defendants’ allegedly wrongful acts and infringements, statutory damages, exemplary 
damages, prejudgment interest, and attorneys’ fees and costs. The First Amended Complaint alleges, among other things, that 
RealPage  took  Yardi  employee,  client  and  independent  consultant  credentials  and  used  them  to  access  Yardi’s  computer 
system  and  steal  Yardi’s  trade  secrets  and  copyrighted  software,  related  support  documentation,  price  lists  and  other 
proprietary information. In addition, the First Amended Complaint alleges that RealPage improperly obtained administrative-
level  access  to  Yardi’s  software  and  copied  it  onto  RealPage’s  servers  for  its  own  competitive  purposes,  used  these 
unauthorized  software  copies  to  discover  the  allegedly  proprietary  programming,  functionality  and  feature  set  of  Yardi’s 
software, to compete unfairly against Yardi, to create unauthorized derivative works from Yardi’s software, and to enhance 
RealPage’s own products and services. Yardi alleges that in doing so, and in offering to indemnify our customers, RealPage 
induced Cloud customers to violate their confidentiality and other agreements with Yardi. On March 28, 2011, RealPage filed 
an answer to Yardi’s Complaint, and on September 12, 2011 RealPage answered the First Amended Complaint. RealPage has 
also filed counterclaims against Yardi, first in connection with its March 28 answer and then in First Amended Counterclaims 
filed  on  May  18,  2011.  On  September  2,  2011,  following  the  Court’s  order  granting  in  part  and  denying  in  part  Yardi’s 
motion to dismiss certain of RealPage’s causes of action without prejudice, RealPage filed Second Amended Counterclaims. 
RealPage’s counterclaims allege that Yardi and its agents wrongfully obtained and used our trade secrets and engaged in anti-
competitive behavior with respect to certain of our clients. RealPage’s counterclaims seek relief for misappropriation of trade
secrets,  Sherman  Act  (antitrust)  violations  and  California  Cartwright  Act  violations,  intentional  interference  with  contract, 
intentional  interference  with  prospective  economic  advantage,  and  violation  of  California’s  unfair  competition  statute. 
RealPage seeks damages, punitive damages, injunctive relief and all profits, gains and advantages that Yardi received as a 
result  of  its  wrongful  conduct  along  with  attorneys’  fees  and  costs.  Yardi  filed  a  Motion  to  Dismiss  RealPage’s  Second 
Amended Counterclaims on September 30, 2011. On February 13, 2012, the Court denied Yardi’s motion with respect to all 
claims except for a portion of one of our claims for intentional interference with contract, as to which dismissal was granted.
Accordingly, RealPage will move forward with its claims against Yardi. We currently expect trial in this case to be scheduled 
for late September 2012. It is not possible to predict the outcome of this case, but we intend to defend this case and pursue 
our counterclaims vigorously. However, even if we were successful in defending against Yardi’s claims or in prevailing on 
our counterclaims, the proceedings could result in significant costs and divert our management’s attention. 

On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against one of 
our subsidiaries, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. 
District Court for the District of Delaware. The complaint alleges, among other things, that our mobile technology infringes 
three patents held by Smarter Agent purporting to cover: a “Global positioning-based real estate database access device and 
method,”  a  “Position-based  information  access  device  and  method”  and  a  “Position-based  information  access  device  and 
method  of  searching,”  and  seeks  injunctive  relief,  unspecified  damages,  enhanced  damages,  prejudgment  interest,  and 
attorneys’  fees  and  costs.  We  have  denied  the  allegations  and  asserted  counterclaims  seeking  declarations  that  we  are  not 
infringing the patents and that the patents are invalid. In November 2010, the U.S. Patent and Trademark Office granted our 
petition for re-examination of the three patents-in-suit and its first office action found all claims invalid. Smarter Agent has
submitted  arguments  to  overcome  the  objections,  but  the  U.S  Patent  and  Trademark Office  has  finally  rejected  one  of  the 
patents, with final action on the other two still pending. In March 2011, the court stayed the litigation pending the completion
of  the  re-examination  proceedings  and  any  related  appeals.  Because  this  lawsuit  is  at  an  early  stage,  it  is  not  possible  to 
predict  its  outcome.  We  intend  to  defend  this  case  and  pursue  our  counterclaims  vigorously.  However,  even  if  we  were 
successful in defending against such claims or in prevailing on our counterclaims, the proceedings could result in significant 
costs and divert management’s attention. 

On January 18, 2012, Earthcomber, LLC filed a complaint in the United States District Court for the Northern District 
of  Illinois  alleging  that  RealPage,  Inc.  and  Multifamily  Technology  Solutions,  Inc.  which  is  the  d/b/a  for  MyNewPlace 
infringed upon two patents owned by Earthcomber. The complaint seeks an unspecified amount of damages for the alleged 
infringement. Because this lawsuit is at an early stage, it is not possible to predict its outcome. An unfavorable outcome in 
this case could adversely affect our operating results and/or cash flow. We are in the process of evaluating the Earthcomber 
patent  claims,  and  we  intend  to  defend  this  case  vigorously.  However,  even  if  we  were  successful  in  defending  against 
Earthcomber’s claims, the proceedings could result in significant costs and divert our management’s attention. 

34 

 
The  Yardi  Systems  litigation,  Smarter  Agent,  LLC  litigation  Earthcomber,  LLC  litigation  or  other  similar  litigation 
could  force  us  to  stop  selling,  incorporating  or  using  our  solutions  that  include  the  challenged  intellectual  property  or 
redesign those solutions that use the technology. In addition, we may have to pay damages if we are found to be in violation 
of  a  third  party’s  rights.  We  may  have  to  procure  a  license  for  the  technology,  which  may  not  be  available  on  reasonable 
terms, if at all, may significantly increase our operating expenses or may require us to restrict our business activities in one or 
more respects. As a result, we may also be required to develop alternative non-infringing technology, which could require 
significant effort and expense. There is no assurance that we would be able to develop alternative solutions or, if alternative
solutions were developed, that they would perform as required or be accepted in the relevant markets. In some instances, if 
we are unable to offer non-infringing technology, or obtain a license for such technology, we may be required to refund some 
or the entire license fee paid for the infringing technology by our customers. 

Our exposure to risks associated with the use of intellectual property may be increased as a result of acquisitions, as we 
have  a  lower  level  of  visibility  into  the  development  process  with  respect  to  acquired  technology  or  the  care  taken  to 
safeguard  against  infringement  risks.  Third  parties  may  make  infringement  and  similar  or  related  claims  after  we  have 
acquired technology that had not been asserted prior to our acquisition. 

Any  failure  to  protect  and  successfully  enforce  our  intellectual  property rights  could  compromise  our  proprietary 
technology and impair our brands.

Our  success  depends  significantly  on  our  ability  to  protect  our  proprietary  rights  to  the  technologies  we  use  in  our 
solutions. If we are unable to protect our proprietary rights adequately, our competitors could use the intellectual property we
have developed to enhance their own products and services, which could harm our business. We rely on a combination of 
copyright, service mark, trademark and trade secret laws, as well as confidentiality procedures and contractual restrictions, to
establish and protect our proprietary rights, all of which provide only limited protection. We currently have no issued patents
or  pending  patent  applications  and  may  be  unable  to  obtain  patent  protection  in  the  future.  In  addition,  if  any  patents  are 
issued in the future, they may not provide us with any competitive advantages, may not be issued in a manner that gives us 
the protection that we seek and may be successfully challenged by third parties. Unauthorized parties may attempt to copy or 
otherwise  obtain  and  use  the  technologies  underlying  our  solutions.  Monitoring  unauthorized  use  of  our  technologies  is 
difficult, and we do not know whether the steps we have taken will prevent unauthorized use of our technology. If we are 
unable to protect our proprietary rights, we may find ourselves at a competitive disadvantage to others who have not incurred 
the substantial expense, time and effort required to create similar innovative products. 

We  cannot  assure  you  that  any  future  service  mark  or  trademark  registrations  will  be  issued  for  pending  or  future 
applications  or  that  any  registered  service  marks  or  trademarks  will  be  enforceable  or  provide  adequate  protection  of  our 
proprietary rights. If we are unable to secure new marks, maintain already existing marks and enforce the rights to use such 
marks against unauthorized third-party use, our ability to brand, identify and promote our solutions in the marketplace could 
be impaired, which could harm our business. 

We customarily enter into agreements with our employees, contractors and certain parties with whom we do business to 
limit  access  to  and  disclosure  of  our  proprietary  information.  The  steps  we  have  taken,  however,  may  not  prevent 
unauthorized use or the reverse engineering of our technology. Moreover, we may be required to release the source code of 
our software to third parties under certain circumstances. For example, some of our customer agreements provide that if we 
cease  to  maintain  or  support  a  certain  solution  without  replacing  it  with  a  successor  solution,  then  we  may  be  required  to 
release the source code of the software underlying such solution. In addition, others may independently develop technologies 
that are competitive to ours or infringe our intellectual property. Enforcement of our intellectual property rights also depends
on our legal actions being successful against these infringers, but these actions may not be successful, even when our rights 
have  been  infringed.  Furthermore,  the  legal  standards  relating  to  the  validity,  enforceability  and  scope  of  protection  of 
intellectual property rights in Internet-related industries are uncertain and still evolving. 

Additionally, if we sell our solutions internationally in the future, effective patent, trademark, service mark, copyright 
and trade secret protection may not be available or as robust in every country in which our solutions are available. As a result,
we  may  not  be  able  to  effectively  prevent  competitors  outside  the  United  States  from  infringing  or  otherwise 
misappropriating  our  intellectual  property  rights,  which  could  reduce  our  competitive  advantage  and  ability  to  compete  or 
otherwise harm our business. 

35 

 
We may be unable to halt the operations of websites that aggregate or misappropriate data from our LeaseStar websites.

From  time  to  time,  third  parties  have  misappropriated  data  from  our  LeaseStar  websites  through  website  scraping, 
robots  or  other  means  and  aggregated  this  data  on  their  websites  with  data  from  other  companies.  In  addition,  copycat 
websites have misappropriated data on our network and attempted to imitate our brand or the functionality of our website. 
When we have become aware of such websites, we have employed technological or legal measures in an attempt to halt their 
operations. However, we may be unable to detect all such websites in a timely manner and, even if we could, technological 
and legal measures may be insufficient to halt their operations. In some cases, particularly in the case of websites operating 
outside of the United States, our available remedies may not be adequate to protect us against the impact of the operation of 
such  websites.  Regardless  of  whether  we  can  successfully  enforce  our  rights  against  the  operators  of  these  websites,  any 
measures  that  we  may  take  could  require  us  to  expend  significant  financial  or  other  resources,  which  could  harm  our 
business,  results  of  operations  or  financial  condition.  In  addition,  to  the  extent  that  such  activity  creates  confusion  among 
consumers or advertisers, our brand and business could be harmed. 

Current and future litigation against us could be costly and time consuming to defend.

We are from time to time subject to legal proceedings and claims that arise in the ordinary course of business, including 
claims  brought  by  our  customers  in  connection  with  commercial  disputes,  claims  brought  by  our  customers’  current  or 
prospective  residents,  including  potential  class  action  lawsuits  based  on  asserted  statutory  or  regulatory  violations,  and 
employment claims made by our current or former employees. Litigation, regardless of its outcome, may result in substantial 
costs and may divert management’s attention and our resources, which may harm our business, overall financial condition 
and  operating  results.  In  addition,  legal  claims  that  have  not  yet  been  asserted  against  us  may  be  asserted  in  the  future. 
Insurance may not cover such claims, may not be sufficient for one or more such claims and may not continue to be available 
on terms acceptable to us, or at all. A claim brought against us that is uninsured or underinsured could result in unanticipated
costs, thereby harming our operating results. 

On January 18, 2012, Earthcomber, LLC filed a complaint in the United States District Court for the Northern District 
of  Illinois  alleging  that  RealPage,  Inc.  and  Multifamily  Technology  Solutions,  Inc.  which  is  the  d/b/a  for  MyNewPlace 
infringed upon two patents owned by Earthcomber. The complaint seeks an unspecified amount of damages for the alleged 
infringement. Because this lawsuit is at an early stage, it is not possible to predict its outcome. An unfavorable outcome in 
this case could adversely affect our operating results and/or cash flow. We are in the process of evaluating the Earthcomber 
patent  claims,  and  we  intend  to  defend  this  case  vigorously.  However,  even  if  we  were  successful  in  defending  against 
Earthcomber’s claims, the proceedings could result in significant costs and divert our management’s attention. 

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California 
against  RealPage,  Inc.  and  DC  Consulting,  Inc.  Yardi  filed  a  First  Amended  Complaint  on  August  12,  2011.  The  lawsuit 
alleges claims for relief for violation of the Computer Fraud and Abuse Act, violation of the California Comprehensive Data 
Access  and  Fraud  Act,  violation  of  the  Digital  Millennium  Copyright  Act,  copyright  infringement,  trade  secret 
misappropriation, unfair competition, and inducement of breach of contract. Yardi seeks injunctive relief, punitive damages, 
recovery  of  all  profits  attributable  to  Defendants’  alleged  wrongful  acts  and  infringements,  statutory  damages,  exemplary 
damages, prejudgment interest, and attorneys’ fees and costs. The First Amended Complaint alleges, among other things, that 
RealPage  took  Yardi  employee,  client  and  independent  consultant  credentials,  and  used  them  to  access  Yardi’s  computer 
system  and  steal  Yardi’s  trade  secrets  and  copyrighted  software,  related  support  documentation,  price  lists  and  other 
proprietary information. In addition, the First Amended Complaint alleges that RealPage improperly obtained administrative-
level  access  to  Yardi’s  software  and  copied  it  onto  RealPage’s  servers  for  its  own  competitive  purposes,  used  these 
unauthorized  software  copies  to  discover  the  allegedly  proprietary  programming,  functionality  and  feature  set  of  Yardi’s 
software, to compete unfairly against Yardi, to create unauthorized derivative works from Yardi’s software, and to enhance 
RealPage’s own products and services. Yardi alleges that in doing so, and in offering to indemnify our customers, RealPage 
induced Cloud customers to violate their confidentiality and other agreements with Yardi. On March 28, 2011, RealPage filed 
an answer to Yardi’s Complaint, and on September 12, 2011 RealPage answered the First Amended Complaint. RealPage has 
also filed counterclaims against Yardi, first in connection with its March 28 answer and then in First Amended Counterclaims 
filed  on  May  18,  2011.  On  September  2,  2011,  following  the  Court’s  order  granting  in  part  and  denying  in  part  Yardi’s 
motion to dismiss certain of RealPage’s causes of action without prejudice, RealPage filed Second Amended Counterclaims. 
RealPage’s counterclaims allege that Yardi and its agents wrongfully obtained and used our trade secrets and engaged in anti-
competitive behavior with respect to certain of our clients. RealPage’s counterclaims seek relief for misappropriation of trade
secrets,  Sherman  Act  (antitrust)  violations  and  California  Cartwright  Act  violations,  intentional  interference  with  contract, 
intentional  interference  with  prospective  economic  advantage,  and  violation  of  California’s  unfair  competition  statute. 
RealPage seeks damages, punitive damages, injunctive relief and all profits, gains and advantages that Yardi received as a 
result  of  its  wrongful  conduct  along  with  attorneys’  fees  and  costs.  Yardi  filed  a  Motion  to  Dismiss  RealPage’s  Second 

36 

 
Amended Counterclaims on September 30, 2011. On February 13, 2012, the Court denied Yardi’s motion with respect to all 
claims except for a portion of one of our claims for intentional interference with contract, as to which dismissal was granted.
Accordingly, RealPage will move forward with its claims against Yardi. We currently expect trial in this case to be scheduled 
for late September 2012. It is not possible to predict the outcome of this case, but we intend to defend this case and pursue 
our counterclaims vigorously. However, even if we were successful in defending against Yardi’s claims or in prevailing on 
our counterclaims, the proceedings could result in significant costs and divert our management’s attention. 

In  March  2010,  the  District  Attorney  of  Ventura  County,  California  issued  an  administrative  subpoena  to  us  seeking 
certain information related to our provision of utility billing services in the State of California. A representative of the District 
Attorney has informed us that the subpoena was issued in connection with a general investigation of industry practices with 
respect  to  utility  billing  in  California.  Utility  billing  is  subject  to  regulation  by  state  law  and  various  state  administrative
agencies, including, in California, the California Public Utility Commission, or the CPUC, and the Division of Weights and 
Measures,  or  the  DWM.  We  have  provided  the  District  Attorney  with  the  information  requested  in  the  subpoena.  In  late 
August 2010, we received limited, follow-up requests for information to which we have responded. The District Attorney’s 
office has not initiated an administrative or other enforcement action against us, nor have they asserted any violations of the
applicable regulations by us. Given the early stage of this investigation, it is difficult to predict its outcome and whether the
District Attorney will pursue an administrative or other enforcement action against us in the State of California and what the 
result of any such action would be. However, penalties or assessments of violations of regulations promulgated by the CPUC 
or DWM or other regulators may be calculated on a per occurrence basis. Due to the large number of billing transactions we 
process for our customers in California, our potential liability in an enforcement action could be significant. If the District
Attorney ultimately pursues an administrative or other enforcement action against us, we believe that we have meritorious 
defenses  to  the  potential  claims  and  would  defend  them  vigorously.  However,  even  if  we  were  successful  in  defending 
against such claims, the proceedings could result in significant costs and divert management’s attention. 

On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against our 
subsidiary, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. District 
Court  for  the  District  of  Delaware.  The  complaint  alleges,  among  other  things,  that  our  mobile  technology  infringes  three 
patents  held  by  Smarter  Agent  purporting  to  cover:  a  “Global  positioning-based  real  estate  database  access  device  and 
method,”  a  “Position-based  information  access  device  and  method”  and  a  “Position-based  information  access  device  and 
method  of  searching,”  and  seeks  injunctive  relief,  unspecified  damages,  enhanced  damages,  prejudgment  interest,  and 
attorneys’  fees  and  costs.  We  have  denied  the  allegations  and  asserted  counterclaims  seeking  declarations  that  we  are  not 
infringing the patents and that the patents are invalid. In November 2010, the U.S. Patent and Trademark Office granted our 
petition for re-examination of the three patents-in-suit and its first office action found all claims invalid. Smarter Agent has
submitted  arguments  to  overcome  the  objections,  but  the  U.S  Patent  and  Trademark Office  has  finally  rejected  one  of  the 
patents, with final action on the other two still pending. In March 2011, the court stayed the litigation pending the completion
of  the  re-examination  proceedings  and  any  related  appeals.  Because  this  lawsuit  is  at  an  early  stage,  it  is  not  possible  to 
predict  its  outcome.  We  intend  to  defend  this  case  and  pursue  our  counterclaims  vigorously.  However,  even  if  we  were 
successful in defending against such claims or in prevailing on our counterclaims, the proceedings could result in significant 
costs and divert management’s attention. 

We could be sued for contract, warranty or product liability claims, and such lawsuits may disrupt our business, divert 
management’s attention and our financial resources or have an adverse effect on our financial results.

We provide warranties to customers of certain of our solutions and services, relating primarily to product functionality, 
network uptime, critical infrastructure availability and hardware replacement. General errors, defects, inaccuracies or other 
performance problems in the software applications underlying our solutions or inaccuracies in or loss of the data we provide 
to  our  customers  could  result  in  financial  or  other  damages  to  our  customers.  Additionally,  errors  associated  with  any 
delivery of our services, including utility billing, could result in financial or other damages to our customers. There can be no 
assurance that any limitations of liability set forth in our contracts would be enforceable or would otherwise protect us from 
liability  for  damages.  We  maintain  general  liability  insurance  coverage,  including  coverage  for  errors  and  omissions,  in 
amounts and under terms that we believe are appropriate. There can be no assurance that this coverage will continue to be 
available on terms acceptable to us, or at all, or in sufficient amounts to cover one or more large product liability claims, or
that the insurer will not deny coverage for any future claim. The successful assertion of one or more large product liability 
claims against us that exceeds available insurance coverage, could have a material adverse effect on our business, prospects, 
financial condition and results of operations. 

37 

 
If we fail to develop our brands cost-effectively, our financial condition and operating results could be harmed.

We  market  our  solutions  under  discrete  brand  names.  We  believe  that  developing  and  maintaining  awareness  of  our 
brands  is  critical  to  achieving  widespread  acceptance  of  our  existing  and  future  solutions  and  is  an  important  element  in 
attracting  new  customers  and  retaining  our  existing  customers.  Additionally,  we  believe  that  developing  these  brands  in  a 
cost-effective manner is critical in meeting our expected margins. In the past, our efforts to build our brands have involved 
significant expenses and we intend to continue to make expenditures on brand promotion. Brand promotion activities may not 
yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in building our 
brands.  If  we  fail  to  cost-effectively  build  and  maintain  our  brands,  we  may  fail  to  attract  new  customers  or  retain  our 
existing customers, and our financial condition and results of operations could be harmed. 

If  we  fail  to  maintain  proper  and  effective  internal  controls,  our  ability  to produce  accurate  and  timely  financial 
statements could be impaired, which could harm our operating results, our ability to operate our business and investors’
views of us.

Ensuring  that  we  have  adequate  internal  financial  and  accounting  controls  and  procedures  in  place  so  that  we  can 
produce accurate financial statements on a timely basis is a costly and time-consuming effort that needs to be re-evaluated 
frequently. Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements in accordance with GAAP. Beginning with the 
year ended December 31, 2011, we are required to be in compliance with Section 404 of the Sarbanes-Oxley Act of 2002, or 
the  Sarbanes-Oxley  Act,  which  requires  annual  management  assessment  of  the  effectiveness  of  our  internal  control  over 
financial reporting and a report by our independent auditors. If we fail to maintain proper and effective internal controls, our
ability to produce accurate and timely financial statements could be impaired, which could harm our operating results, harm 
our ability to operate our business and reduce the trading price of our stock. 

Changes in, or errors in our interpretations and applications of, financial accounting standards or practices may cause 
adverse, unexpected financial reporting fluctuations and affect our reported results of operations.

A change in accounting standards or practices can have a significant effect on our reported results and may even affect 
our  reporting  of  transactions  completed  before  the  change  is  effective.  New  accounting  pronouncements  and  varying 
interpretations of  accounting pronouncements  have  occurred  and may  occur  in  the  future.  Changes  to  existing  rules  or  the 
questioning of current practices or errors in our interpretations and applications of financial accounting standards or practices 
may adversely affect our reported financial results or the way in which we conduct our business. 

We  have  incurred,  and  will  incur,  increased  costs  and  demands  upon  management as  a  result  of  complying  with  the 
laws and regulations affecting public companies, which could harm our operating results.

As  a  public  company,  we  have  incurred,  and  will  incur,  significant  legal,  accounting,  investor  relations  and  other 
expenses that we did not incur as a private company, including costs associated with public company reporting requirements. 
We  also  have  incurred  and  will  incur  costs  associated  with  current  corporate  governance  requirements,  including 
requirements  under  Section  404  and  other  provisions  of  the  Sarbanes-Oxley  Act,  as  well  as  rules  implemented  by  the 
Securities Exchange Commission and The NASDAQ Stock Market LLC. We expect these rules and regulations to increase 
our legal and financial compliance costs substantially and to make some activities more time-consuming and costly. We also 
expect that, as a public company, it will be more expensive for us to obtain director and officer liability insurance and that it
may be more difficult for us to attract and retain qualified individuals to serve on our board of directors or as our executive
officers.

Government regulation of the rental housing industry, including background screening services and utility billing, the 
Internet and e-commerce is evolving, and changes in regulations or our failure to comply with regulations could harm 
our operating results.

The rental housing industry is subject to extensive and complex federal, state and local regulations. Our services and 
solutions must work within the extensive and evolving regulatory requirements applicable to our customers and third-party 
service  providers,  including,  but  not  limited  to,  those  under  the  Fair  Credit  Reporting  Act,  the  Fair  Housing  Act,  the 
Deceptive Trade Practices Act, the DPPA, the Gramm-Leach-Bliley Act, the Fair and Accurate Credit Transactions Act, the 
Privacy  Rules,  Safeguards  Rule  and  Consumer  Report  Information  Disposal  Rule  promulgated  by  the  Federal  Trade 
Commission,  or  FTC,  the  regulations  of  the  United  States  Department  of  Housing  and  Urban  Development,  or  HUD, 
HIPAA/HITECH and complex and divergent state and local laws and regulations related to data privacy and security, credit 
and consumer reporting, deceptive trade practices, discrimination in housing, utility billing and energy and gas consumption. 

38 

 
These  regulations  are  complex,  change  frequently  and  may  become  more  stringent  over  time.  Although  we  attempt  to 
structure and adapt our solutions and service offerings to comply with these complex and evolving laws and regulations, we 
may be found to be in violation. If we are found to be in violation of any applicable laws or regulations, we could be subject 
to  administrative  and  other  enforcement  actions  as  well  as  class  action  lawsuits  or  demands  for  client  reimbursement. 
Additionally, many applicable laws and regulations provide for penalties or assessments on a per occurrence basis. Due to the 
nature of our business, the type of services we provide and the large number of transactions processed by our solutions, our 
potential liability in an enforcement action or class action lawsuit could be significant. In addition, entities such as HUD and
the FTC have the authority to promulgate rules and regulations that may impact our customers and our business. We believe 
increased  regulation  is  likely  in  the  area  of  data  privacy,  and  laws  and  regulations  applying  to  the  solicitation,  collection, 
processing or use of personally identifiable information or consumer information could affect our customers’ ability to use 
and share data, potentially reducing demand for our on demand software solutions. 

Some of our LeaseStar products operate under the real estate brokerage laws of numerous states and require maintaining 
licenses  in  many  of  these  states.  Brokerage  laws  in  these  states  could  change,  affecting  our  ability  to  do  provide  some 
LeaseStar products in these states. 

We  deliver  our  on  demand  software  solutions  over  the  Internet  and  sell  and  market  certain  of  our  solutions  over  the 
Internet. As Internet commerce continues to evolve, increasing regulation by federal, state or foreign agencies becomes more 
likely. Taxation of products or services provided over the Internet or other charges imposed by government agencies or by 
private organizations for accessing the Internet may also be imposed. Any regulation imposing greater fees for Internet use or 
restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of on
demand software solutions, which could harm our business and operating results. 

Our LeasingDesk insurance business is subject to governmental regulation which could reduce our profitability or limit 
our growth.

Through  our  wholly  owned  subsidiary,  Multifamily  Internet  Ventures  LLC,  we  hold  insurance  agent  licenses  from  a 
number  of  individual  state  departments  of  insurance  and  are  subject  to  state  governmental  regulation  and  supervision  in 
connection with the operation of our LeasingDesk insurance business. This state governmental supervision could reduce our 
profitability  or  limit  the  growth  of  our  LeasingDesk  insurance  business  by  increasing  the  costs  of  regulatory  compliance, 
limiting or restricting the solutions we provide or the methods by which we provide them or subjecting us to the possibility of
regulatory  actions  or  proceedings.  Our  continued  ability  to  maintain  these  insurance  agent  licenses  in  the  jurisdictions  in 
which  we  are  licensed  depends  on  our  compliance  with  the  rules  and  regulations  promulgated  from  time  to  time  by  the 
regulatory authorities in each of these jurisdictions. Furthermore, state insurance departments conduct periodic examinations, 
audits and investigations of the affairs of insurance agents. 

In  all  jurisdictions,  the  applicable  laws  and  regulations  are  subject  to  amendment  or  interpretation  by  regulatory 
authorities.  Generally,  such  authorities  are  vested  with  relatively  broad  discretion  to  grant,  renew  and  revoke  licenses  and 
approvals and to implement regulations. Accordingly, we may be precluded or temporarily suspended from carrying on some 
or all of the activities of our LeasingDesk insurance business or otherwise be fined or penalized in a given jurisdiction. No 
assurances can be given that our LeasingDesk insurance business can continue to be conducted in any given jurisdiction as it 
has been conducted in the past. 

We generate commission revenue from the insurance policies we sell as a registered insurance agent and if insurance 
premiums  decline  or  if  the  insureds experience  greater  than  expected  losses,  our  revenues  could  decline  and  our
operating results could be harmed.

Through our wholly owned subsidiary, Multifamily Internet Ventures LLC, a managing general insurance agency, we 
generate commission revenue from offering liability and renter’s insurance. Additionally, Multifamily Internet Ventures LLC 
has  recently  commenced  the  sale  of  additional  insurance  products,  including  auto  and  other  personal  lines  insurance,  to 
residents that buy renter’s insurance from us. These policies are ultimately underwritten by various insurance carriers. Some 
of the property owners and managers that participate in our programs opt to require residents to purchase rental insurance 
policies and agree to grant to Multifamily Internet Ventures LLC exclusive marketing rights at their properties. If demand for 
residential  rental  housing  declines,  property  owners  and  managers  may  be  forced  to  reduce  their  rental  rates  and  to  stop 
requiring the purchase of rental insurance in order to reduce the overall cost of renting. If property owners or managers cease
to require renter’s insurance, elect to offer policies from competing providers or insurance premiums decline, our revenues 
from selling insurance policies will be adversely affected. 

39 

 
Additionally,  one  type  of  commission  paid  by  insurance  carriers  to  Multifamily  Internet  Ventures  LLC  is  contingent 
commission, which is based on claims experienced at the properties for which the residents purchase insurance. In the event 
that claims by the insureds increase unexpectedly, the contingent commission we typically earn will be adversely affected. As 
a result, our quarterly operating results could fall below the expectations of analysts or investors, in which event our stock 
price may decline. 

Multifamily  Internet  Ventures  LLC  is  required  to  maintain  a  50-state  general  agency  insurance  license  as  well  as 
individual  insurance  licenses  for  each  sales  agent  involved  in  the  solicitation  of  insurance  products.  Both  the  agency  and 
individual licenses require compliance with state insurance regulations, payment of licensure fees, and continuing education 
programs.  In  the  event  that  regulatory  compliance  requirements  are  not  met,  Multifamily  Internet  Ventures  LLC  could  be 
subject to license suspension or revocation, state Department of Insurance audits, and regulatory fines. As a result, our ability
to engage in the business of insurance could be restricted, and our operating revenue will be adversely affected. 

Our ability to use net operating losses to offset future taxable income may be subject to certain limitations.

In  general,  under  Section  382  of  the  Internal  Revenue  Code  of  1986,  as  amended,  or  the  Internal  Revenue  Code,  a 
corporation that undergoes an “ownership change” is subject to limitations on its ability to utilize its pre-change net operating 
losses, or NOLs, to offset future taxable income. Our ability to utilize NOLs of companies that we may acquire in the future 
may be subject to limitations. Future changes in our stock ownership, some of which are outside of our control, could result 
in an ownership change under Section 382 of the Internal Revenue Code. For these reasons, we may not be able to utilize a 
material portion of the NOLs reflected on our balance sheet, even if we maintain profitability. 

If we are required to collect sales and use taxes on the solutions we sell in additional taxing jurisdictions, we may be 
subject to liability for past sales and our future sales may decrease.

States and some local taxing jurisdictions have differing rules and regulations governing sales and use taxes, and these 
rules and regulations are subject to varying interpretations that may change over time. We review these rules and regulations 
periodically  and  currently  collect  and  remit  sales  taxes  in  taxing jurisdictions  where  we  believe  we  are  required  to  do  so. 
However, additional state and/or local taxing jurisdictions may seek to impose sales or other tax collection obligations on us,
including for past sales. A successful assertion that we should be collecting additional sales or other taxes on our solutions 
could result in substantial tax liabilities for past sales, discourage customers from purchasing our solutions or may otherwise
harm our business and operating results. This risk is greater with regard to solutions acquired through acquisitions. 

We may also become subject to tax audits or similar procedures in jurisdictions where we already collect and remit sales 
taxes.  A  successful  assertion  that  we  have  not  collected  and  remitted  taxes  at  the  appropriate  levels  may  also  result  in 
substantial tax liabilities for past sales. Liability for past taxes may also include very substantial interest and penalty charges. 
Our customer contracts provide that our customers must pay all applicable sales and similar taxes. Nevertheless, customers 
may be reluctant to pay back taxes and may refuse responsibility for interest or penalties associated with those taxes. If we 
are  required  to  collect  and  pay  back  taxes  and  the  associated  interest  and  penalties,  and  if  our  customers  fail  or  refuse  to 
reimburse  us  for  all  or  a  portion  of  these  amounts,  we  will  incur  unplanned  expenses  that  may  be  substantial.  Moreover, 
imposition of such taxes on our solutions going forward will effectively increase the cost of such solutions to our customers 
and may adversely affect our ability to retain existing customers or to gain new customers in the areas in which such taxes are
imposed. 

Changes in our effective tax rate could harm our future operating results.

We are subject to federal and state income taxes in the United States and various foreign jurisdictions, and our domestic 
and international tax liabilities are subject to the allocation of expenses in differing jurisdictions. Our tax rate is affected by 
changes in the mix of earnings and losses in jurisdictions with differing statutory tax rates, including jurisdictions in which
we have completed or may complete acquisitions, certain non-deductible expenses arising from the requirement to expense 
stock options and the valuation of deferred tax assets and liabilities, including our ability to utilize our net operating losses. 
Increases in our effective tax rate could harm our operating results. 

We rely on our management team and need additional personnel to grow our business, and the loss of one or more key 
employees or our inability to attract and retain qualified personnel could harm our business.

Our success and future growth depend on the skills, working relationships and continued services of our management 
team.  The  loss  of  our  Chief  Executive  Officer  or  other  senior  executives  could  adversely  affect  our  business.  Our  future 
success also will depend on our ability to attract, retain and motivate highly skilled software developers, marketing and sales

40 

 
personnel,  technical  support  and  product  development  personnel  in  the  United  States  and  internationally.  All  of  our 
employees work for us on an at-will basis. Competition for these types of personnel is intense, particularly in the software 
industry. As a result, we may be unable to attract or retain qualified personnel. Our inability to attract and retain the necessary
personnel could adversely affect our business. 

Our corporate culture has contributed to our success, and if we cannot maintain this culture as we grow, we could lose 
the innovation, creativity and teamwork fostered by our culture, and our business may be harmed.

We  believe  that  a  strong  corporate  culture  that  nurtures  core  values  and  philosophies  is  essential  to  our  long-term 
success. We call these values and philosophies the “RealPage Promise” and we seek to practice the RealPage Promise in our 
actions  every  day.  The  RealPage  Promise  embodies  our  corporate  values  with  respect  to  customer  service,  investor 
communications, employee respect and professional development and management decision-making and leadership. As our 
organization grows and we are required to implement more complex organizational structures, we may find it increasingly 
difficult to maintain the beneficial aspects of our corporate culture which could negatively impact our future success. 

Risks Related to Ownership of our Common Stock

The concentration of our capital stock owned by insiders may limit your ability to influence corporate matters.

Our executive officers, directors, and entities affiliated with them together beneficially owned approximately 52.8% of 
our common stock as of December 31, 2011. Further, Stephen T. Winn, our Chief Executive Officer and Chairman of the 
Board, and entities beneficially owned by Mr. Winn held an aggregate of approximately 37.6% of our common stock as of 
December 31, 2011. This significant concentration of ownership may adversely affect the trading price for our common stock 
because investors often perceive disadvantages in owning stock in companies with controlling stockholders. Mr. Winn and 
entities  beneficially  owned  by  Mr.  Winn  may  control  our  management  and  affairs  and  matters  requiring  stockholder 
approval,  including  the  election  of  directors  and  the  approval  of  significant  corporate  transactions,  such  as  mergers, 
consolidations or the sale of substantially all of our assets. Consequently, this concentration of ownership may have the effect
of delaying or preventing a change of control, including a merger, consolidation or other business combination involving us, 
or discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control, even if that change 
of control would benefit our other stockholders. 

The trading price of our common stock price may be volatile.

The trading price of our common stock could be subject to wide fluctuations in response to various factors, including, 
but not limited to, those described in this “Risk Factors” section, some of which are beyond our control. Factors affecting the
trading price of our common stock include: 

•

•

•

•

•

•

•

•

•

•

•

•

•

variations in our operating results or in expectations regarding our operating results; 

variations in operating results of similar companies;  

announcements of technological innovations, new solutions or enhancements, strategic alliances or agreements by 
us or by our competitors; 

announcements  by  competitors  regarding  their  entry  into  new  markets,  and  new  product,  service  and  pricing 
strategies; 

marketing, advertising or other initiatives by us or our competitors;  

the gain or loss of customers;  

threatened or actual litigation;  

major changes in our board of directors or management;  

recruitment or departure of key personnel;  

changes in the estimates of our operating results or changes in recommendations by any research analysts that elect 
to follow our common stock; 

market conditions in our industry and the economy as a whole;  

the overall performance of the equity markets;  

sales of our shares of common stock by existing stockholders;  

41 

 
•

•

volatility  in  our  stock  price,  which  may  lead  to  higher  stock-based  compensation  expense  under  applicable 
accounting standards; and 

adoption or modification of regulations, policies, procedures or programs applicable to our business. 

In addition, the stock market in general, and the market for technology and specifically Internet-related companies, has 
experienced  extreme  price  and  volume  fluctuations  that  have  often  been  unrelated  or  disproportionate  to  the  operating 
performance  of  those  companies.  Broad  market  and  industry  factors  may  harm  the  market  price  of  our  common  stock 
regardless of our actual operating performance. In addition, in the past, following periods of volatility in the overall market
and the market price of a particular company’s securities, securities class action litigation has often been instituted against
these companies. This litigation, if instituted against us, could result in substantial costs and a diversion of our management’s
attention and our resources, whether or not we are successful in such litigation. 

Our stock price could decline due to the large number of outstanding shares of our common stock eligible for future 
sale.

Sales of substantial amounts of our common stock in the public market, or the perception that these sales could occur, 
could  cause  the  market  price  of  our  common  stock  to  decline.  These  sales  could  also  make  it  more  difficult  for  us  to  sell 
equity or equity-related securities in the future at a time and price that we deem appropriate. 

As of December 31, 2011, we had 72,701,571 shares of common stock outstanding. Of these shares, 71,032,511 were 
immediately  tradable  without  restriction  or  further  registration  under  the  Securities  Act,  unless  these  shares  are  held  by 
“affiliates,” as that term is defined in Rule 144 under the Securities Act. 

As  of  December  31,  2011,  holders  of  37,966,766  shares,  or  approximately  52.8%,  of  our  outstanding  common  stock 
were entitled to rights with respect to the registration of these shares under the Securities Act. If we register their shares of 
common stock, these stockholders could sell those shares in the public market without being subject to the volume and other 
restrictions of Rule 144 and Rule 701. 

In addition, we have registered approximately 16,934,606 shares of common stock that have been issued or reserved for 
future issuance under our stock incentive plans. Of these shares, 3,482,000 shares were eligible for sale upon the exercise of 
vested options as of December 31, 2011. 

Our charter documents and Delaware law could prevent a takeover that stockholders consider favorable and could also 
reduce the market price of our stock.

Our  amended  and  restated  certificate  of  incorporation  and  our  amended  and  restated  bylaws  contain  provisions  that 
could  delay  or  prevent  a  change  in  control  of  our  company.  These  provisions  could  also  make  it  more  difficult  for 
stockholders to elect directors and take other corporate actions. These provisions include: 

•

•

•

•

•

a classified board of directors whose members serve staggered three-year terms; 

not providing for cumulative voting in the election of directors;  

authorizing  our  board  of  directors  to  issue,  without  stockholder  approval,  preferred  stock  with  rights  senior  to 
those of our common stock; 

prohibiting stockholder action by written consent; and  

requiring advance notification of stockholder nominations and proposals. 

These  and  other  provisions  of  our  amended  and  restated  certificate  of  incorporation  and  our  amended  and  restated 
bylaws and under Delaware law could discourage potential takeover attempts, reduce the price that investors might be willing 
to pay in the future for shares of our common stock and result in the market price of our common stock being lower than it 
would be without these provisions. 

If  securities  analysts  do  not  continue  to  publish  research  or  reports  about  our business  or  if  they  publish  negative 
evaluations of our stock, the price of our stock could decline.

We expect that the trading price for our common stock may be affected by research or reports that industry or financial 
analysts publish about us or our business. If one or more of the analysts who cover us downgrade their evaluations of our 

42 

 
stock, the price of our stock could decline. If one or more of these analysts cease coverage of our company, we could lose 
visibility in the market for our stock, which in turn could cause our stock price to decline. 

We do not anticipate paying any dividends on our common stock.

We do not anticipate paying any cash dividends on our common stock in the foreseeable future. If we do not pay cash 
dividends, you would receive a return on your investment in our common stock only if the market price of our common stock 
has  increased  when  you  sell  your  shares.  In  addition,  the  terms  of  our  credit  facilities  currently  restrict  our  ability  to  pay 
dividends. 

Item 1B.   Unresolved Staff Comments

None.  

Item 2.      Properties

We  currently  lease  approximately  200,000  square  feet  of  space  for  our  corporate  headquarters  and  data  center  in 
Carrollton,  Texas  under  lease  agreements  that  expire  in  August  2016.  We  have  offices  in  Tulsa,  Oklahoma;  Camarillo, 
California; Irvine, California; San Francisco, California; San Diego, California; Plano, TX; Kennesaw, Georgia; Milwaukee, 
Wisconsin;  Vienna,  Virginia;  Williston,  Vermont;  Mason,  Ohio;  Charlotte,  North  Carolina;  Greer,  South  Carolina; 
Washington  D.C.;  Portland,  Oregon;  Winnipeg,  Manitoba,  Canada;  Manila,  Philippines  and  Hyderabad,  India.  We  believe 
our current and planned data centers and office facilities will be adequate for the foreseeable future. 

We also license data center space and collocation services at a facility in Dallas, Texas for our secondary data center 
pursuant to a master services agreement with DataBank Holdings Ltd., or DataBank. Our agreement with DataBank has an 
initial term of 36 months and automatically renews for successive one-year terms unless we elect to terminate the agreement 
by giving notice 30 days prior to the end of a current term, in which case the agreement terminates at the end of such term. 
The  initial  term  of  our  agreement  with  DataBank  expired  on  May  31,  2010,  and  the  agreement  automatically  renews  for 
successive one-year terms. We may also terminate the master services agreement for convenience upon 30 days notice and 
payment  of  specified  fees,  and  either  party  may  terminate  the  agreement  for  cause  and  without  penalty.  Following 
termination  of  the  master  services  agreement  for  any  reason,  DataBank  is  obligated  to  continue  to  provide  such  services 
related to the termination as we may reasonably request, but only for a period of 15 days. Any unplanned termination of our 
master services agreement with DataBank or DataBank’s failure to perform its obligations under the agreement would require 
us to move our secondary data center to another provider and could cause disruptions in the continuous availability of our 
secondary data center or some of our services. 

Item 3.      Legal Proceedings

From time to time, we have been and may be involved in various legal proceedings arising from our ordinary course of 

business. 

On January 18, 2012, Earthcomber, LLC filed a complaint in the United States District Court for the Northern District 
of  Illinois  alleging  that  RealPage,  Inc.  and  Multifamily  Technology  Solutions,  Inc.  which  is  the  d/b/a  for  MyNewPlace 
infringe  two  patents  owned  by  Earthcomber.  The  complaint  seeks  an  unspecified  amount  of  damages  for  the  alleged 
infringement. Because this lawsuit is at an early stage, it is not possible to predict its outcome. An unfavorable outcome in 
this case could adversely affect our operating results and/or cash flow. We are in the process of evaluating the Earthcomber 
patent  claims,  and  we  intend  to  defend  this  case  vigorously.  However,  even  if  we  were  successful  in  defending  against 
Earthcomber’s claims, the proceedings could result in significant costs and divert our management’s attention. 

On January 24, 2011, Yardi Systems, Inc. filed a lawsuit in the U.S. District Court for the Central District of California 
against  RealPage,  Inc.  and  DC  Consulting,  Inc.  Yardi  filed  a  First  Amended  Complaint  on  August  12,  2011.  The  lawsuit 
alleges claims for relief for violation of the Computer Fraud and Abuse Act, violation of the California Comprehensive Data 
Access  and  Fraud  Act,  violation  of  the  Digital  Millennium  Copyright  Act,  copyright  infringement,  trade  secret 
misappropriation, unfair competition, and inducement of breach of contract. Yardi seeks injunctive relief, punitive damages, 
recovery of all profits attributable to Defendants’ allegedly wrongful acts and infringements, statutory damages, exemplary 
damages, prejudgment interest, and attorneys’ fees and costs. The First Amended Complaint alleges, among other things, that 
RealPage  took  Yardi  employee,  client  and  independent  consultant  credentials  and  used  them  to  access  Yardi’s  computer 
system  and  steal  Yardi’s  trade  secrets  and  copyrighted  software,  related  support  documentation,  price  lists  and  other 
proprietary information. In addition, the First Amended Complaint alleges that RealPage improperly obtained administrative-
level  access  to  Yardi’s  software  and  copied  it  onto  RealPage’s  servers  for  its  own  competitive  purposes,  used  these 

43 

 
unauthorized  software  copies  to  discover  the  allegedly  proprietary  programming,  functionality  and  feature  set  of  Yardi’s 
software, to compete unfairly against Yardi, to create unauthorized derivative works from Yardi’s software, and to enhance 
RealPage’s own products and services. Yardi alleges that in doing so, and in offering to indemnify our customers, RealPage 
induced Cloud customers to violate their confidentiality and other agreements with Yardi. On March 28, 2011, RealPage filed 
an answer to Yardi’s Complaint, and on September 12, 2011, RealPage answered the First Amended Complaint. RealPage 
has  also  filed  counterclaims  against  Yardi,  first  in  connection  with  its  March  28  answer  and  then  in  First  Amended 
Counterclaims filed on May 18, 2011. On September 2, 2011, following the Court’s order granting in part and denying in part 
Yardi’s  motion  to  dismiss  certain  of  RealPage’s  causes  of  action  without  prejudice,  RealPage  filed  Second  Amended 
Counterclaims. RealPage’s counterclaims allege that Yardi and its agents wrongfully obtained and used our trade secrets and 
engaged  in  anti-competitive  behavior  with  respect  to  certain  of  our  clients.  RealPage’s  counterclaims  seek  relief  for 
misappropriation  of  trade  secrets,  Sherman  Act  (antitrust)  violations  and  California  Cartwright  Act  violations,  intentional 
interference with contract, intentional interference with prospective economic advantage, and violation of California’s unfair 
competition statute. RealPage seeks damages, punitive damages, injunctive relief and all profits, gains and advantages that 
Yardi  received  as  a  result  of  its  wrongful  conduct  along  with  attorneys’  fees  and  costs.  Yardi  filed  a  Motion  to  Dismiss 
RealPage’s Second Amended Counterclaims on September 30, 2011. On February 13, 2012, the Court denied Yardi’s motion 
with  respect  to  all  claims  except  for  a  portion  of  one  of  our  claims  for  intentional  interference  with  contract,  as  to  which 
dismissal was granted. Accordingly, RealPage will move forward with its claims against Yardi. We currently expect trial in 
this  case  to  be  scheduled  for  late  September  2012.  It  is  not  possible  to  predict  the  outcome  of  this  case,  but  we  intend  to 
defend this case and pursue our counterclaims vigorously. However, even if we were successful in defending against Yardi’s 
claims or in prevailing on our counterclaims, the proceedings could result in significant costs and divert our management’s 
attention. 

In  March  2010,  the  District  Attorney  of  Ventura  County,  California  issued  an  administrative  subpoena  to  us  seeking 
certain information related to our provision of utility billing services in the State of California. A representative of the District 
Attorney has informed us that the subpoena was issued in connection with a general investigation of industry practices with 
respect  to  utility  billing  in  California.  Utility  billing  is  subject  to  regulation  by  state  law  and  various  state  administrative
agencies, including, in California, the California Public Utility Commission, or the CPUC, and the Division of Weights and 
Measures,  or  the  DWM.  We  have  provided  the  District  Attorney  with  the  information  requested  in  the  subpoena.  In  late 
August 2010, we received limited, follow-up requests for information to which we have responded. The District Attorney’s 
office has not initiated an administrative or other enforcement action against us, nor have they asserted any violations of the
applicable regulations by us. Given the early stage of this investigation, it is difficult to predict its outcome and whether the
District Attorney will pursue an administrative or other enforcement action against us in the State of California and what the 
result of any such action would be. However, penalties or assessments of violations of regulations promulgated by the CPUC 
or DWM or other regulators may be calculated on a per occurrence basis. Due to the large number of billing transactions we 
process for our customers in California, our potential liability in an enforcement action could be significant. If the District
Attorney ultimately pursues an administrative or other enforcement action against us, we believe that we have meritorious 
defenses  to  the  potential  claims  and  would  defend  them  vigorously.  However,  even  if  we  were  successful  in  defending 
against such claims, the proceedings could result in significant costs and divert management’s attention. 

On March 26, 2010, Smarter Agent, LLC, a provider of mobile real estate applications, filed a complaint against our 
subsidiary, Multifamily Technology Solutions, Inc., and multiple other defendants for patent infringement in the U.S. District 
Court  for  the  District  of  Delaware.  The  complaint  alleges,  among  other  things,  that  our  mobile  technology  infringes  three 
patents  held  by  Smarter  Agent  purporting  to  cover:  a  “Global  positioning-based  real  estate  database  access  device  and 
method,”  a  “Position-based  information  access  device  and  method”  and  a  “Position-based  information  access  device  and 
method  of  searching,”  and  seeks  injunctive  relief,  unspecified  damages,  enhanced  damages,  prejudgment  interest,  and 
attorneys’  fees  and  costs.  We  have  denied  the  allegations  and  asserted  counterclaims  seeking  declarations  that  we  are  not 
infringing the patents and that the patents are invalid. In November 2010, the U.S. Patent and Trademark Office granted our 
petition for re-examination of the three patents-in-suit and its first office action found all claims invalid. Smarter Agent has
submitted  arguments  to  overcome  the  objections,  but  the  U.S  Patent  and  Trademark  Office  has  finally  rejected  one  of  the 
patents, with final action on the other two still pending. In March 2011, the court stayed the litigation pending the completion
of  the  re-examination  proceedings  and  any  related  appeals.  Because  this  lawsuit  is  at  an  early  stage,  it  is  not  possible  to 
predict  its  outcome.  We  intend  to  defend  this  case  and  pursue  our  counterclaims  vigorously.  However,  even  if  we  were 
successful in defending against such claims or in prevailing on our counterclaims, the proceedings could result in significant 
costs and divert management’s attention. 

Item 4.      Reserved

44 

 
Item 5.   Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

PART II

Securities

Market Information and Holders

Our common stock is traded on the NASDAQ Global Select Market under the symbol “RP.” The following table sets forth 
for the periods indicated the high and low sale prices per share of our common stock as reported on the NASDAQ Global 
Select Market for the periods indicated: 

Year Ending December 31, 2010 
Third Quarter .........................................................................................................................
Fourth Quarter .......................................................................................................................

Year Ending December 31, 2011 
First Quarter ...........................................................................................................................
Second Quarter ......................................................................................................................
Third Quarter .........................................................................................................................
Fourth Quarter .......................................................................................................................

  Low 
$ 
$ 

12.42 
18.78 

  Low 
$ 
$ 
$ 
$ 

22.00 
24.10
18.17 
19.33 

High

19.99
34.19

High

31.00
32.83
26.71
28.08

$
$

$
$
$
$

On February 10, 2012, the closing price of our common stock on the NASDAQ Global Select Market was $27.10 per 

share and, as of February 10, 2012, there were over 650 holders of record of our common stock. 

Dividend Policy

We do not expect to pay dividends on our common stock for the foreseeable future. Instead, we anticipate that all of our 
earnings will be used for the operation and growth of the business. Any future determination to declare cash dividends would 
be  subject  to  the  discretion  of  our  board  of  directors  and  would  depend  upon  various  factors,  including  our  results  of 
operations,  financial  condition  and  liquidity  requirements,  restrictions  that  may  be  imposed  by  applicable  law  and  our 
contracts and other factors deemed relevant by our board of directors. In addition, the terms of our credit facilities currently
restrict our ability to pay dividends. 

Equity Compensation Plan Information

For information regarding securities authorized for issuance under equity compensation plans, see Part III “Item 12 —

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.” 

45 

 
 
 
Performance Graph

The  following  graph  compares  the  relative  performance  of  our  common  stock,  the  NASDAQ  Global  Market  Index, 
NASDAQ Composite and the NASDAQ Computer and Data Processing Index. This graph covers the quarterly periods from 
August  12,  2010  (the  first  trading  date  immediately  following  our  initial  public  offering),  through  December  31,  2011.  In 
each  case,  this  graph  assumes  a  $100  investment  on  August  12,  2010  at  our  closing  price  of  $14.52  per  share  and 
reinvestment of all dividends, if any. 

Comparison of Cumulative Total Return
Assumes Initial Investment of $100
December 31, 2011

250.00

200.00

150.00

100.00

50.00

0.00

8/12/2010

9/30/2010

12/31/2010

3/31/2011

6/30/2011

9/30/2011

12/31/2011

 RealPage, Inc.
NASDAQ Global Market Index

NASDAQ Composite - Total Returns
NASDAQ Computer and Data Processing Index

8/12/2010

9/30/2010

12/31/2010

3/31/2011

6/30/2011

9/30/2011

12/31/2011

RealPage, Inc.

NASDAQ Composite - Total Returns

NASDAQ Global Market Index

NASDAQ Computer and Data Processing Index

100.00

100.00

100.00

100.00

131.40

108.34

111.01

109.98

213.02

121.72

124.92

124.92

190.98

127.86

133.57

128.83

182.30

127.82

130.56

127.79

140.84

111.59

102.34

115.66

174.04

120.76

108.29

121.08

46 

 
 
 
 
Recent Sales of Unregistered Securities

1.  In  connection  with  our  August  24,  2011  acquisition  of  Multifamily  Technology  Solutions,  Inc.  (“MTS”),  on 
September 6, 2011, we issued an aggregate total of 294,770 shares of our common stock to certain accredited investors in 
partial  consideration  of  their  ownership  of  MTS.  Pursuant  to  the  Agreement  and  Plan  of  Merger  relating  to  the  MTS 
acquisition,  a portion  of  the consideration payable  to  such  accredited  investors  in  connection  with  our  acquisition of  MTS 
was divided by approximately $23.29 to determine the number of restricted shares of our common stock that would be issued 
to such accredited investors. The sale and issuance of these shares of our common stock was exempt from registration under 
Rule 506 of Regulation D promulgated under the Securities Act. 

The foregoing transaction did not involve any underwriters, underwriting discounts or commissions. Stock certificates 

issued in the foregoing transaction bear appropriate Securities Act legends as to the restricted nature of such securities. 

Item 6.     Selected Financial Data

We  have derived  the  consolidated  statements  of operations  and  balance sheet  data for the  years  ended  December 31, 
2011, 2010, 2009, 2008 and 2007 from our audited consolidated financial statements, which have been audited by Ernst & 
Young  LLP,  independent  registered  public  accounting  firm.  Over  the  last  five  fiscal  years,  we  have  acquired  a  number  of 
companies  as disclosed  in Note  3 —  Acquisitions  in  the notes  to  our  consolidated  financial  statements.  The  results  of  our 
acquired  companies  have  been  included  in  our  consolidated  financial  statements  since  their  respective  dates  of  acquisition 
and have  contributed  to our growth  in our results of operations. You should  read  this  information  in  conjunction with  our 
audited  consolidated  financial  statements,  the  related  notes  to  these  financial  statements  and  the  information  in 
“Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations”  included  elsewhere  in  this 
Annual Report. Our historical results are not necessarily indicative of our future results. 

47 

 
2011

Year Ended December 31, 
2010
2009
(in thousands, except per share data)

2008 

2007

$ 239,436
6,581
11,962
257,979
105,717
152,262

$ 169,678
8,545
10,051
188,274
79,044
109,230

$ 128,377
3,860
8,665
140,902
58,513
82,389

 $  95,192 
7,582 
9,794 
112,568 
46,058 
66,510 

44,561
63,923
41,968
150,452
1,810
(3,251)
(1,441)
(210)
(1,231)

(1,231)
(1,231)

(0.02)
(0.02)

36,922
37,693
28,328
102,943
6,287
(5,501)
786
719
67

(2,877)
(2,877)

(0.07)
(0.07)

$

$
$

$
$

68,480
68,480

39,737
39,737

$

$
$

$
$

$

51,273
124,758
400,065
114,376
66,018
50,377
177,184
—
222,881

$

56,459
49,226
16,147

$ 118,010
170,522
342,792
93,974
55,664
66,629
170,208
—
172,584

$

35,303
27,690
12,178

$

$
$

$
$

$

27,446
27,804
20,210
75,460
6,929
(4,528) 
2,401
(26,028) 
28,429

28,806 
23,923 
14,135 
66,864 
(354)
(2,152)
(2,506)
703
(3,209)

 $ 

10,611
10,611

 $  (10,658)
 $  (10,658)

0.44
0.42

 $ 
 $ 

(0.77)
(0.77)

23,934
25,511

13,886 
13,886 

4,427
51,003
142,113
78,050
49,428
53,990
136,757
71,832
(66,476)

 $ 

4,248 
49,119 
102,340 
75,705 
47,232 
48,943 
129,622 
71,675 
(98,957)

$

25,593
24,758
9,509

 $  13,064 
7,962 
10,263 

7,790
7,302
2,273

6,922
6,066
1,759

5,032
4,551
1,141

2,669 
3,833 
922 

$

$

$
$

$
$

$

$

62,592
11,560
9,429
83,581
35,703
47,878

21,708
18,047
9,756
49,511
(1,633)
(1,510)
(3,143)
—
(3,143)

(9,143)
(9,143)

(0.89)
(0.89)

10,223
10,223

2,731
30,414
59,518
54,969
41,052
23,809
87,954
78,534
(106,969)

5,984
4,441
7,122

2,199
2,800
654

Revenue: 

On demand ......................................................
On premise ......................................................
Professional and other .....................................
Total revenue ...............................................
Cost of revenue ....................................................
Gross profit ..........................................................
Operating expenses: 

Product development .......................................
Sales and marketing .........................................
General and administrative..............................
Total operating expense ..............................
Operating income (loss) .......................................
Interest expense and other, net .............................
Net (loss) income before taxes .............................
Income tax (benefit) expense ...............................
Net (loss) income .................................................
Net (loss) income attributable to common  

stockholders:
Basic ................................................................
Diluted .............................................................

Net (loss) income per share attributable to  

common stockholders: 
Basic ................................................................
Diluted .............................................................
Weighted average shares used in computing net 

(loss) income per share attributable to 
common stockholders: 
Basic ................................................................
Diluted .............................................................

Consolidated Balance Sheet Data:
Cash and cash equivalents(1) ...............................
Total current assets ..............................................
Total assets ..........................................................
Total current liabilities .........................................
Total deferred revenue .........................................
Current and long-term debt(2) .............................
Total liabilities .....................................................
Redeemable convertible preferred stock ..............
Total stockholders’ equity (deficit) ......................
Other Financial Data:
Adjusted EBITDA(3) ...........................................
Operating cash flow .............................................
Capital expenditures ............................................

Selected Operating Data:
Number of on demand customers at period end ..
Number of on demand units at period end ...........
Total number of employees at period end ............
____________________ 

(1)  Excludes restricted cash.  

(2) 

Includes capital lease obligations.  

(3)  We  define  this  metric  as  net  (loss)  income  plus  depreciation  and  asset  impairment;  amortization  of  intangible  assets; 
interest expense, net; income tax expense (benefit); stock-based compensation expense and acquisition-related expense. 
In 2011, Adjusted EBITDA excludes litigation related expenses pertaining to the Yardi litigation as discussed in Part I, 
Item 3 “Legal Proceedings.” Beginning in the second quarter of 2011, Adjusted EBITDA includes acquisition-related 
deferred revenue adjustments. 

48 

 
  
 
 
 
 
  
 
  
 
 
 
 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  believe  that  the  use  of  Adjusted  EBITDA  is  useful  to  investors  and  other  users  of  our  financial  statements  in 
evaluating  our  operating  performance  because  it  provides  them  with  an  additional  tool  to  compare  business  performance 
across companies and across periods. We believe that: 

•

•

Adjusted EBITDA provides investors and other users of our financial information consistency and comparability 
with  our  past  financial  performance,  facilitates  period-to-period  comparisons  of  operations  and  facilitates 
comparisons with our peer companies,  many of which use similar non-GAAP financial  measures to supplement 
their GAAP results; and 

it  is  useful  to  exclude  certain  non-cash  charges,  such  as  depreciation  and  asset  impairment,  amortization  of 
intangible  assets  and  stock-based  compensation  and  non-core  operational  charges,  such  as  acquisition-related 
expense  and  litigation-related  expenses,  from  Adjusted  EBITDA  because  the  amount  of  such  expenses  in  any 
specific  period  may  not  directly  correlate  to  the  underlying  performance  of  our  business  operations  and  these 
expenses  can  vary  significantly  between  periods  as  a  result  of  new  acquisitions,  full  amortization  of  previously 
acquired tangible and intangible assets or the timing of new stock-based awards, as the case may be. 

We use Adjusted EBITDA in conjunction with traditional GAAP operating performance measures as part of our overall 
assessment of our performance, for planning purposes, including the preparation of our annual operating budget, to evaluate 
the  effectiveness  of  our  business  strategies  and  to  communicate  with  our  board  of  directors  concerning  our  financial 
performance. 

We  do  not  place  undue  reliance  on  Adjusted  EBITDA  as  our  only  measure  of  operating  performance.  Adjusted 
EBITDA  should  not  be  considered  as  a  substitute  for  other  measures  of  liquidity  or  financial  performance  reported  in 
accordance with GAAP. There are limitations to using non-GAAP financial measures, including that other companies may 
calculate these measures differently than we do, that they do not reflect our capital expenditures or future requirements for 
capital expenditures and that they do not reflect changes in, or cash requirements for, our working capital. We compensate for 
the  inherent  limitations  associated  with  using  Adjusted  EBITDA  measures  through  disclosure  of  these  limitations, 
presentation  of  our  financial  statements  in  accordance  with  GAAP  and  reconciliation  of  Adjusted  EBITDA  to  the  most 
directly comparable GAAP measure, net (loss) income. 

The following table presents a reconciliation of net (loss) income to Adjusted EBITDA: 

Year Ended December 31, 

2011

2010

Net (loss) income .................................................... $

(1,231)

$

Acquisition-related deferred revenue  

adjustment ......................................................
Depreciation, asset impairment and loss on sale 
of asset............................................................
Amortization of intangible assets .......................
Interest expense, net ...........................................
Income tax (benefit) expense ..............................
Litigation-related expense ..................................
Stock-based compensation expense ....................
Acquisition-related expense ...............................
Adjusted EBITDA .................................................. $

706

11,539
18,006
2,868
(210)
1,298
22,618
865
56,459

$

67

—

10,371
10,675
5,510
719
—
7,340
621
35,303

2009
(in thousands) 
28,429 

$

2008 

2007

$ 

(3,209)

$ (3,143)

—

—

—

9,231 
5,784 
4,528 
(26,028) 

—
2,805 
844
25,593 

9,847
2,095
2,152
703
—
1,476
—
$  13,064

4,854
2,273
1,510
—
—
490
—
$ 5,984

$

The following table presents stock-based compensation included in each expense category: 

Cost of revenue ....................................................... $
Product development ..............................................
Sales and marketing ................................................
General and administrative .....................................
Total stock-based compensation  

2011

1,655
4,594
12,017
4,352

$

  2008 

2010

Year Ended December 31, 
2009
(in thousands) 
367 
1,175 
498 
765 

633
2,568
2,493
1,646

 $ 

$

104
727
277
368

2007

$

48
251
110
81

expense ............................................................... $

22,618

$

7,340

$

2,805 

 $ 

1,476

$

490

49 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
ITEM 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read together with 
“Selected  Consolidated Financial  Data”  and  our  audited  consolidated  financial  statements  and accompanying  notes 
included  elsewhere  in  this  filing.  This  discussion  contains forward-looking  statements,  based  on  current  expectations  and 
related  to  our plans,  estimates,  beliefs  and  anticipated  future  financial  performance.  These statements  involve  risks  and 
uncertainties  and our  actual results  may  differ materially  from  those anticipated  in  these  forward-looking  statements  as  a
result  of  many  factors,  including  those  set  forth  under  “Risk  Factors,” “Special  Note  Regarding  Forward-Looking 
Statements” and elsewhere in this filing.

Overview

We are a leading provider of on demand software solutions for the rental housing industry. Our broad range of property 
management solutions enable owners and managers of single-family and a wide variety of multi-family rental property types 
to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. We deliver our 
on demand software solutions via the Internet through an integrated software platform that provides a single point of access 
and a shared repository of prospect, resident and property data. 

We  derive  a  substantial  majority  of  our  revenue  from  sales  of  our  on  demand  software  solutions.  We  also  derive 
revenue from our professional and other services. A small percentage of our revenue is derived from sales of our on premise 
software solutions to our existing on premise customers. Our on demand software solutions are sold pursuant to subscription 
license  agreements,  and  our  on  premise  software  solutions  are  sold  pursuant  to  term  or  perpetual  license  agreements  and 
associated maintenance agreements. Typically, we price our solutions based primarily on the number of units the customer 
manages with our solutions. For our insurance and transaction-based solutions, we price based on a fixed commission rate of 
earned premiums or a fixed rate per transaction, respectively. We sell our solutions through our direct sales organization and 
derive substantially all of our revenue from sales in the United States. Our revenue has increased from $140.9 million in 2009 
to $258.0 million in 2011. The increase in revenue has primarily been driven by increased sales of our on demand software 
solutions, a substantial amount of which has been derived from purchases of additional on demand software solutions by our 
existing customers. In 2011, our on demand revenue represented 92.8% of our total revenue. 

While the adoption of on demand software solutions in the rental housing industry is growing rapidly, it remains at a 
relatively early stage of development. Additionally, there is a low level of penetration of our on demand software solutions in
our  existing  customer  base. We  believe  these  factors  present  us with  significant  opportunities  to  generate  revenue  through 
sales of additional on demand software solutions. Our existing and potential customers base their decisions to invest in our 
solutions on a number of factors, including general economic conditions. Accordingly, macroeconomic conditions negatively 
impacted our business in 2011 and may continue to negatively impact our business. 

Our company was formed in 1998 to acquire Rent Roll, Inc., which marketed and sold on premise property management 
systems for the conventional and affordable multi-family rental housing markets. In June 2001, we released OneSite, our first 
on  demand  property  management  system.  Since  2002,  we  have  expanded  our  on  demand  software  solutions  to  include  a 
number of software-enabled value-added services that provide complementary sales and marketing, asset optimization, risk 
mitigation, billing and utility management and spend management capabilities. In connection with this expansion, we have 
allocated greater resources to the development and infrastructure needs of developing and increasing sales of our suite of on 
demand software solutions. In addition, since July 2002, we have completed 18 acquisitions of complementary technologies 
to supplement our internal product development and sales and marketing efforts and expand the scope of our solutions, the 
types  of  rental  housing  properties  served  by  our  solutions  and  our  customer  base.  As  of  December  31,  2011,  we  had 
approximately 2,273 employees. 

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering 
was declared effective by the Securities and Exchange Commission, or SEC. We sold 6,000,000 shares of common stock in 
our  initial  public  offering.  Our  common  stock  began  trading  on  August  12,  2010  on  the  NASDAQ  Global  Select  Stock 
Market under the symbol “RP,” and the offering closed on August 17, 2010. Upon closing of our initial public offering, all 
outstanding shares of our convertible preferred stock, including a portion of accrued but unpaid dividends on our outstanding 
shares of Series A, Series A1 and Series B convertible preferred stock, were converted into 29,567,952 shares of common 
stock.

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering 
was declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering 
closed on December 10, 2010. 

50 

 
New Product Family

In August 2011, we announced our new product family, LeaseStar, which will consolidate and integrate products and 
services  related  to  our  acquisitions  of  eREI,  LevelOne,  SeniorLiving.net,  MTS  and  our  suite  of  products  and  services 
historically branded as Crossfire. We believe the LeaseStar product family will unify major organic and paid lead channels 
into  a  single  marketplace  where  consumers  can  find  a  rental  unit  and  transact  business  by  viewing  real  time  availability, 
pricing, pre-qualify and lease online. 

Recent Acquisitions

In  May  2011,  we  acquired  substantially  all  of  the  assets  of  Compliance  Depot  LLC  (“Compliance  Depot”)  for 
approximately $22.5 million which included a cash payment of $19.2 million and three deferred payments of $1.1 million 
each payable six, twelve and eighteen months after the acquisition date. The acquisition of Compliance Depot expands our 
ability to provide vendor risk management and compliance software for the rental housing industry. Interfacing with vendors 
through  a  branded  platform,  Compliance  Depot  allows  property  managers  and  owners  to:  track  compliance  with  vendor 
obligations to carry workers compensation and general liability insurance, identify vendor bankruptcy filings, liens, criminal 
records, collections and professional license verification, confirm federal regulation compliance, such as The Patriot Act; as 
well as manage contractual agreements and federal and state tax documents. 

In July 2011, we acquired Senior-Living.com, Inc., operating under the name SeniorLiving.net (“SLN”), for a purchase 
price consisting of a cash payment of $4.0 million at closing, additional cash payments of $0.5 million, half of which is due 
on each of the first and second anniversaries of the acquisition date, and a deferred earn out payment of up to $0.5 million in
cash and up to 400,000 shares of our common stock, in each case payable based on the achievement of specified milestones 
on  or  before  June  30,  2014.  The  acquisition  of  SLN  expands  our  lead  generation  capabilities  into  the  senior  living  rental 
housing market. 

In August 2011, we acquired Multifamily Technology Solutions, Inc. (“MTS”), which owns the Internet listing service 
for  rental  properties  called  MyNewPlace,  pursuant  to  an  Agreement  and  Plan  of  Merger.  MTS  continued  as  the  surviving 
corporation  of  the  Merger  and  a  wholly  owned  subsidiary  of  RealPage.  We  acquired  MTS  for  a  purchase  price  of  $74.9 
million,  net  of  cash  acquired,  comprised  of  approximately  $64.0  million  in  cash,  294,770  shares  of  RealPage  restricted 
common  stock  and  the  assumption  of  MTS  stock  options  exercisable  for  349,693  shares  of  RealPage  common  stock.  The 
acquisition  of  MTS  adds  a  pay-for-performance  Internet  listing  service,  expands  our  suite  of  SAAS  lead  generation  and 
management tools and service delivery capabilities. 

In January 2012, we acquired substantially all of the operating assets of Vigilan, Incorporated (“Vigilan”). A provider of 
assisted  living  software-as-a-service,  Vigilan  products  allow  assisted  living  communities  to  monitor  and  schedule  detailed 
care, manage labor costs, provide accurate billing as well as compliance tools through its comprehensive compliance module. 
We acquired Vigilan for a purchase price of $5.0 million consisting of a cash payment of $4.0 million and two additional 
cash payments of up to $0.5 million each due 12 months and 24 months after the acquisition date. 

Key Business Metrics

In addition to traditional financial measures, we monitor our operating performance using a number of financially and 
non-financially  derived  metrics  that  are  not  included  in  our  consolidated  financial  statements.  We  monitor  the  key 
performance indicators reflected in the following table: 

Year Ended December 31,
2010 
(in thousands, except dollar per unit data)

2011

2009

Revenue: 

Total revenue .........................................................................................
On demand revenue ...............................................................................
On demand revenue as a percentage of total revenue............................
Ending on demand units ............................................................................
Average on demand units ..........................................................................
Non-GAAP on demand revenue ................................................................
Non-GAAP on demand revenue per average on demand unit ...................
Adjusted EBITDA .....................................................................................
Adjusted EBITDA as a percentage of total revenue ..................................

$
$

$
$
$

257,979
239,436

$ 
$ 
92.8%  

188,274 
169,678 

90.1% 

7,302
6,574
240,142
36.53
56,459

6,066 
5,249 
169,678 
32.33 
35,303 

$ 
$ 
$ 

$
$

$
$
$

140,902
128,377

91.1%

4,551
4,128
128,377
31.10
25,593

21.9%  

18.8% 

18.2%

51 

 
  
 
 
 
 
On  demand  revenue.  This  metric  represents  the  license  and  subscription  fees  for  accessing  our  on  demand  software 
solutions, typically licensed for one year terms, commission income from sales of renter’s insurance policies and transaction 
fees for certain of our on demand software solutions. We consider on demand revenue to be a key business metric because we 
believe the market for our on demand software solutions represents the largest growth opportunity for our business. 

On  demand  revenue  as  a  percentage  of  total  revenue.  This  metric  represents  on  demand  revenue  for  the  period 
presented  divided  by  total  revenue  for  the  same  period.  We  use  on  demand  revenue  as  a  percentage  of  total  revenue  to 
measure our success in executing our strategy to increase the penetration of our on demand software solutions and expand 
our  recurring  revenue  streams  attributable  to  these  solutions.  We  expect  our  on  demand  revenue  to  remain  a  significant 
percentage of our total revenue although the actual percentage may vary from period to period due to a number of factors, 
including the timing of acquisitions, professional and other revenue and on premise perpetual license sales and maintenance 
fees resulting from our February 2010 acquisition. 

Ending on demand units. This metric represents the number of rental housing units managed by our customers with one 
or more of our on demand software solutions at the end of the period. We use ending on demand units to measure the success 
of our strategy of increasing the number of rental housing units managed with our on demand software solutions. Property 
unit  counts  are  provided  to  us  by  our  customers  as  new  sales  orders  are  processed.  Property  unit  counts  may  be  adjusted 
periodically as information related to our customers’ properties is updated or supplemented, which could result in adjusting 
the number of units previously reported. We expect ending on demand units will continue to increase in 2012 and 2013. 

Non-GAAP on demand revenue. This metric represents on demand revenue adjusted to reverse the effect of the write 
down of deferred revenue associated with purchase accounting for strategic acquisitions. We use this metric to evaluate our 
on demand revenue as we believe its inclusion provides a more accurate depiction of on demand revenue arising from our 
strategic acquisitions. 

The following provides a reconciliation of non-GAAP on demand revenue:  

On demand revenue ........................................................................................
Acquisition-related deferred revenue adjustment .......................................
Non-GAAP on demand revenue .....................................................................

$

$

239,436
706
240,142

2011

2010 
(in thousands)
 $  169,678 
—
 $  169,678 

2009

$ 128,377
—
$ 128,377

Year Ended December 31,

Non-GAAP on demand revenue per average on demand unit. This metric represents non-GAAP on demand revenue for 
the  period  presented  divided  by  average  on  demand  units  for  the  same  period.  For  interim  periods,  the  calculation  is 
performed  on  an  annualized  basis.  We  calculate  average  on  demand  units  as  the  average  of  the  beginning  and  ending  on 
demand  units  for  each  quarter  in  the  period  presented.  We  monitor  this  metric  to  measure  our  success  in  increasing  the 
number of on demand software solutions utilized by our customers to manage their rental housing units, our overall revenue 
and profitability. 

Adjusted EBITDA. We define this metric as net (loss) income plus depreciation and asset impairment; amortization of 
intangible  assets;  interest  expense,  net;  income  tax  expense  (benefit);  stock-based  compensation  expense  and  acquisition-
related  expense.  In  2011,  Adjusted  EBITDA  excludes  litigation  related  expenses  pertaining  to  the  Yardi  litigation  as 
discussed  in  Part  I,  Item  3  “Legal  Proceedings.”  Beginning  in  the  second  quarter  of  2011,  Adjusted  EBITDA  includes 
acquisition-related deferred revenue adjustments. We believe that the use of Adjusted EBITDA is useful in evaluating our 
operating performance because it excludes certain non-cash expenses, including depreciation, amortization and stock-based 
compensation.  Adjusted  EBITDA  is  not  determined  in  accordance  with  accounting  principles  generally  accepted  in  the 
United  States,  or  GAAP,  and  should  not  be  considered  as  a  substitute  for  or  superior  to  financial  measures  determined  in 
accordance with GAAP. For further discussion regarding Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net 
income, refer to the table below. Our Adjusted EBITDA grew from approximately $25.6 million in 2009 to approximately 
$56.5 million in 2011, as a result of our efforts to expand market share and increase revenue. 

52 

 
 
 
The following provides a reconciliation of net (loss) income to Adjusted EBITDA: 

Net (loss) income .............................................................................................
Acquisition-related deferred revenue adjustment ........................................
Depreciation and asset impairment ..............................................................
Amortization of intangible assets ................................................................
Interest expense, net ....................................................................................
Income tax expense (benefit) .......................................................................
Litigation-related expense ...........................................................................
Stock-based compensation expense .............................................................
Acquisition-related expense ........................................................................
Adjusted EBITDA ...........................................................................................

$

$

Key Components of our Results of Operations

Revenue

2011

$

$ 

Year Ended December 31,
2010 
(in thousands)
67 
—
10,371 
10,675 
5,510 
719 
—
7,340 
621 
35,303 

(1,231)
706
11,539
18,006
2,868
(210)
1,298
22,618
865
56,459

$ 

$

2009

28,429
—
9,231
5,784
4,528
(26,028)
—
2,805
844
25,593

We  derive  our  revenue  from  three  primary  sources:  our  on  demand  software  solutions;  our  on  premise  software 
solutions;  and  our  professional  and  other  services.  In  2011,  2010,  2009,  we  generated  revenue  of  $258.0  million,  $188.3 
million and $140.9 million, respectively. 

On Demand Revenue

Revenue  from  our  on  demand  software  solutions  is  comprised  of  license  and  subscription  fees  for  accessing  our  on 
demand  software  solutions,  typically  licensed  for  one  year  terms,  commission  income  from  sales  of  renter’s  insurance 
policies, and transaction fees for certain on demand software solutions, such as payment processing, spend management and 
billing services. Typically, we price our on demand software solutions based primarily on the number of units the customer 
manages with our solutions. For our insurance and transaction-based solutions, we price based on a fixed commission rate of 
earned premiums or a fixed rate per transaction, respectively. 

In  2011,  2010  and  2009,  revenue  from  our  on  demand  software  solutions  was  approximately  $239.4  million,  $169.7 
million and $128.4 million, respectively, representing approximately 92.8%, 90.1% and 91.1% of our total revenue for the 
same  periods.  Revenue  from  our  on  demand  software  solutions  has  continued  to  increase  in  absolute  dollars  and  as  a 
percentage  of  our  total  revenue  as  we  have  ceased  actively  marketing  our  legacy  on  premise  software  solutions  to  new 
customers  and  as  many  of  our  existing  on  premise  customers  have  transitioned  to  our  on  demand  software  solutions.  We 
expect our on demand revenue to continue to increase in absolute dollars and as a percentage of revenue in 2012, although 
the  actual  percentage  of  revenue  may  vary  from  period  to  period  due  to  a  number  of  factors,  including  the  impact  of 
acquisitions and revenue derived from our professional and other services related to our on demand software solutions. 

On Premise Revenue

Our on premise software solutions are distributed to our customers and maintained locally on the customers’ hardware. 
Revenue from our on premise software solutions is comprised of license fees under term and perpetual license agreements. 
Typically, we have licensed our on premise software solutions pursuant to term license agreements with an initial term of one 
year that include maintenance and support. Customers can renew their term license agreement for additional one-year terms 
at renewal price levels. In February 2010, we completed a strategic acquisition of assets that included on premise software 
solutions  that  were  historically  marketed  and  sold  pursuant  to  perpetual  license  agreements  and  related  maintenance 
agreements. 

We  no  longer  actively  market  our  legacy  on  premise  software  solutions  to  new  customers,  and  only  license  our  on 
premise software solutions to a small portion of our existing on premise customers as they expand their portfolio of rental 
housing properties. For the on premise software solutions acquired in February 2010, we expect many of these customers to 
migrate to our on demand solutions over time; however, we will continue to support these on premise software solutions for 
the foreseeable future and integrate our software-enabled value-added services into them. 

53 

 
 
 
 
 
 
 
 
 
 
   
In 2011, 2010 and 2009, revenue from our on premise software solutions was approximately $6.6 million, $8.5 million 
and  $3.9  million,  respectively,  representing  approximately  2.6%,  4.5%  and  2.7%,  and  of  our  total  revenue  for  the  same 
periods, respectively. Revenue from our on premise software solutions has continued to decrease in absolute dollars as we 
have ceased actively marketing our legacy on premise software solutions to new customers and as many of our existing on 
premise  customers  have  transitioned  to  our  on  demand  software  solutions.  We  expect  our  legacy  on  premise  revenue  to 
decrease over time in absolute dollars and as a percentage of our total revenue. In addition, the actual percentage of revenue 
may vary from period to period due to a number of factors, including the impact of our recent and potential future acquisition 
of on premise software solutions. 

Professional and Other Revenue

Revenue  from  professional  and  other  services  consists  of  consulting  and  implementation  services,  training  and  other 
ancillary services. We complement our solutions with professional and other services for our customers willing to invest in 
enhancing the value or decreasing the implementation time of our solutions. Professional and other services engagements are 
typically time and material. In 2011, 2010 and 2009, revenue from professional and other services was approximately $12.0 
million, $10.1 million $8.7 million, respectively, representing approximately 4.6%, 5.3% and 6.1% of our total revenue for 
the same periods, respectively. We expect professional and other services will represent 10.0% or less of our total revenue in 
2012 and 2013 consistent with our performance for the previous three years. 

Cost of Revenue

Cost  of  revenue  consists  primarily  of  personnel  costs  related  to  our  operations,  support  services,  training  and 
implementation services, expenses related to the operation of our data center and fees paid to third-party service providers. 
Personnel costs include salaries, bonuses, stock-based compensation and employee benefits. Cost of revenue also includes an 
allocation  of  facilities  costs,  overhead  costs  and  depreciation,  as  well  as  amortization  of  acquired  technology  related  to 
strategic  acquisitions  and  amortization  of  capitalized  development  costs.  We  allocate  facilities  costs,  overhead  costs  and 
depreciation based on headcount. We expect our cost of revenue in 2012 and 2013 to increase in absolute dollars. 

Operating Expenses

We classify our operating expenses into three categories: product development, sales and marketing, and general and 
administrative.  Our  operating  expenses  primarily  consist  of  personnel  costs,  costs  for  third-party  contracted  development, 
marketing, legal, accounting and consulting services and other professional service fees. Personnel costs for each category of 
operating  expenses  include  salaries,  bonuses,  stock-based  compensation  and  employee  benefits  for  employees  in  that 
category.  In  addition,  our  operating  expenses  include  an  allocation  of  our  facilities  costs,  overhead  costs  and  depreciation 
based on headcount for that category, as well as amortization of purchased intangible assets resulting from our acquisitions. 

Our operating expenses increased in absolute dollars in each of 2011 and 2010 as we have built infrastructure and added 
employees  across  all  categories  in  order  to  accelerate  and  support  our  growth  and  to  expand  our  markets.  We  expect  our 
operating  expenses  in  2012  and  2013  to  continue  to  increase  in  absolute  dollars  as  compared  to  2011  but  decrease  as  a 
percentage of revenue, as the capacity we have added in prior years is more fully utilized and we continue to create operating 
leverage. 

Product development. Product development expense consists primarily of personnel costs for our product development 
employees and executives and fees to contract development vendors. Our product development efforts are focused primarily 
on increasing the functionality and enhancing the ease of use of our on demand software solutions and expanding our suite of 
on  demand  software  solutions.  In 2008 and  2011, we  established  a product  development  and  service center  in  Hyderabad, 
India and Manila, Philippines, respectively, to take advantage of strong technical talent at lower personnel costs compared to 
the United States. We expect our product development expenses in 2012 and 2013 to increase in absolute dollars. 

Sales and  marketing. Sales  and  marketing expense  consists  primarily of  personnel  costs  for our  sales,  marketing  and 
business  development  employees  and  executives,  travel  and  entertainment  and  marketing  programs.  Marketing  programs 
consist of amounts paid for online advertising, including search engine optimization (“SEO”) and search engine marketing 
(“SEM”), renter’s insurance and other advertising, tradeshows, user conferences, public relations, industry sponsorships and 
affiliations  and  product  marketing.  In  addition,  sales  and  marketing  expense  includes  amortization  of  certain  purchased 
intangible assets, including customer relationships and key vendor and supplier relationships obtained in connection with our 
acquisitions. We expect our sales and marketing expense in 2012 and 2013 to increase in absolute dollars. 

54 

 
General and administrative. General and administrative expense consists of personnel costs for our executive, finance 
and  accounting,  human  resources,  management  information  systems  and  legal  personnel,  as  well  as  legal,  accounting  and 
other professional service fees and other corporate expenses. We expect our general and administrative expense in 2012 and 
2013 to increase in absolute dollars as compared to 2011. 

Interest Expense, Net

Interest  expense,  net,  consists  primarily  of  interest  income  and  interest  expense.  Interest  income  represents  earnings 
from our cash, cash equivalents and short-term investments. Interest expense for 2011, 2010 and 2009 is associated with our 
term loan, revolver, secured promissory note, promissory note issued to preferred stockholders, capital lease obligations and 
certain acquisition-related liabilities. Total amounts outstanding under our interest-bearing obligations at December 31, 2011,
2010 and 2009 include: 

Term loan ........................................................................................................
Revolver ..........................................................................................................
Secured promissory note .................................................................................
Promissory notes issued to preferred stockholders .........................................
Capital lease obligations .................................................................................
Interest bearing acquisition-related liabilities .................................................

$

2011

—
50,312
—
—
65
1,420

$ 

As of December 31,
  2010 
(in thousands)
66,039 
—
— 
— 
590 
1,955 

$

2009

33,688
—
10,000
8,173
2,129
2,470

Based on our current operations, we expect our interest expense in 2012 to remain consistent with 2011 expense. 

Income Taxes

As  of  December  31,  2011,  we  had  net  operating  loss  carry  forwards  for  federal  and  state  income  tax  purposes  of 
approximately $168.8 million. If not utilized, our federal net operating loss carry forwards will begin to expire in 2020 and 
the state operating losses will begin to expire in 2012. Net operating losses generated by us are not currently subject to the 
Section  382  limitation;  however  certain  net  operating  losses  generated  by  subsidiaries  prior  to  their  acquisition  by  us  are 
subject to the Section 382 limitation. The limitation on these pre-acquisition net operating loss carryforwards will fully expire
in 2020. A cumulative change in ownership among material shareholders, as defined in Section 382 of the Internal Revenue 
Code, during a three-year period may limit utilization of the federal net operating loss carryforwards. 

Critical Accounting Policies

Our consolidated financial statements are prepared in accordance with GAAP. In many cases, the accounting treatment 
of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application, 
while in other cases, management’s judgment is required in selecting among available alternative accounting standards that 
allow  different  accounting  treatment  for  similar  transactions.  The  preparation  of  our  consolidated  financial  statements  and 
related  disclosures  require  us  to  make  estimates,  assumptions  and  judgments  that  affect  the  reported  amount  of  assets, 
liabilities,  revenue,  costs  and  expenses,  and  related  disclosures.  We  base  our  estimates  and  assumptions  on  historical 
experience  and  other  factors  that  we  believe  to  be  reasonable  under  the  circumstances.  In  some  instances,  we  could 
reasonably use different accounting estimates, and in some instances results could differ significantly from our estimates. We 
evaluate our estimates and assumptions on an ongoing basis. To the extent that there are differences between our estimates 
and actual results, our future financial statement presentation, financial condition, results of operations and cash flows will be 
affected.

We  believe  that  the  assumptions  and  estimates  associated  with  revenue  recognition,  accounts  receivable,  business 
combinations, goodwill and other intangible assets with indefinite lives, impairment of long-lived assets, intangible assets, 
stock-based compensation, income taxes and capitalized product development costs have the greatest potential impact on our 
consolidated financial statements. Therefore, we believe the accounting policies discussed below are critical to understanding 
our  historical  and  future  performance,  as  these  policies  relate  to  the  more  significant  areas  involving  our  management’s 
judgments, assumptions and estimates. 

55 

 
 
 
 
 
Revenue Recognition

We  derive  our  revenue  from  three  primary  sources:  our  on  demand  software  solutions;  our  on  premise  software 
solutions; and professional and other services. We commence revenue recognition when all of the following conditions are 
met: 

•

•

•

•

there is persuasive evidence of an arrangement;  

the solution and/or service has been provided to the customer;  

the collection of the fees is probable; and  

the amount of fees to be paid by the customer is fixed or determinable.  

For multi-element arrangements that include multiple solutions and/or services, we allocate arrangement consideration 
to  all  deliverables  that  have  stand-alone  value  based  on  their  relative  selling  prices.  In  such  circumstances,  we  utilize  the 
following hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: 

•

•

•

Vendor  specific  objective  evidence  (VSOE),  if  available.  The  price  at  which  we  sell  the  element  in  a  separate 
stand-alone transaction; 

Third-party evidence of selling price (TPE), if VSOE of selling price is not available. Evidence from us or other 
companies of the value of a largely interchangeable element in a transaction; and 

Estimated  selling  price  (ESP),  if  neither  VSOE  nor  TPE  of  selling price  is  available.  Our  best  estimate  of  the 
stand-alone selling price of an element in a transaction. 

Our  process  for  determining  ESP  for  deliverables  without  VSOE  or  TPE  considers  multiple  factors  that  may  vary 
depending  upon  the  unique  facts  and  circumstances  related  to  each  deliverable.  Key  factors  primarily  considered  in 
developing ESP include prices charged by us for similar offerings when sold separately, pricing policies and approvals from 
standard pricing and other business objectives. 

From  time  to  time,  we  sell  on  demand  software  solutions  with  professional  services.  In  such  cases,  we  allocate 
arrangement consideration based on our estimated selling price of the on demand software solution and VSOE of the selling 
price of the professional services. 

On Demand Revenue

Our  on  demand  revenue  consists  of  license  and  subscription  fees,  transaction  fees  related  to  certain  of  our  software-

enabled value-added services and commissions derived from us selling certain risk mitigation services. 

License  and  subscription  fees  are  comprised  of  a  charge  billed  at  the  initial  order  date  and  monthly  or  annual 

subscription fees for accessing our on demand software solutions. 

The  license fee  billed  at  the initial  order  date  is  recognized  as  revenue  on a  straight-line  basis over  the  longer of  the 
contractual term or the period in which the customer is expected to benefit, which we consider to be four years. Recognition 
starts once the product has been activated. Revenue from monthly and annual subscription fees is recognized on a straight-
line basis over the access period. 

As  part  of  our  risk  mitigation  services  to  the  rental  housing  industry,  we  act  as  an  insurance  agent  and  derive 
commission revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the 
premium  that  the  insurance  company  charges  to  the  policyholder  and  are  subject  to  forfeiture  in  instances  where  a 
policyholder cancels prior to the end of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the 
unearned premium. As a result, we recognize the commissions related to these services ratably over the policy term as the 
associated premiums are earned. Additionally, we earn a contingent commission based upon loss experience of the policies 
sold by us. Our estimate of this contingent commission is recorded quarterly based on actual and estimated claims and losses. 

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the 

related services are performed. 

56 

 
On Premise Revenue

Revenue from our on premise software solutions is comprised of an annual term license, which includes maintenance 
and  support.  Customers  can  renew  their  annual  term  license  for  additional  one-year  terms  at  renewal  price  levels.  We 
recognize the annual term license on a straight-line basis over the license term. 

In addition, we have arrangements that include perpetual licenses with maintenance and other services to be provided 
over  a  fixed  term.  We  allocate  and  defer  revenue  equivalent  to  the  VSOE  of  fair  value  for  the  undelivered  elements  and 
recognize the difference between the total arrangement fee and the amount deferred for the undelivered elements as revenue. 
We  have  determined  that  we  do  not  have  VSOE  of  fair  value  for  our  customer  support  and  professional  services  in  these 
specific arrangements. As a result, the elements within our multiple-element sales agreements do not qualify for treatment as 
separate units of accounting. Accordingly, we account for fees received under multiple-element arrangements with customer 
support or other  professional  services  as  a single unit  of accounting  and  recognize  the  entire  arrangement  ratably  over  the 
longer of the customer support period or the period during which professional services are rendered. 

Professional and Other Revenue

Professional  and  other  revenue  is  recognized  as  the  services  are  rendered  for  time  and  material  contracts.  Training 

revenues are recognized after the services are performed. 

Accounts Receivable

For  several  of  our  solutions,  we  invoice  our  customers  prior  to  the  period  in  which  service  is  provided.  Accounts 
receivable represent trade receivables from customers when we have invoiced for software solutions and/or services and we 
have not yet received payment. We present accounts receivable net of an allowance for doubtful accounts. We maintain an 
allowance for doubtful accounts for estimated losses resulting from the inability of customers to make required payments, or 
the customer cancelling prior to the service being rendered. In doing so, we consider the current financial condition of the 
customer, the specific details of the customer account, the age of the outstanding balance, the current economic environment 
and historical credit trends. As a result of a portion of our allowance being for services not yet rendered and, therefore, is 
charged as an offset to deferred revenue, which does not have an effect on the statement of operations. Any change in the 
assumptions  used  in  analyzing  a  specific  account  receivable  might  result  in  an  additional  allowance  for  doubtful  accounts 
being  recognized  in  the  period  in  which  the  change  occurs.  For  certain  transactions,  we  have  met  the  requirements  to 
recognize income in advance of physically invoing the customer. In these instances, we record an asset for the amount that 
will be due from the customer upon invoicing. 

Business Combinations

When we acquire businesses, we allocate the total consideration to the fair value of tangible assets and liabilities and 
identifiable intangible assets acquired. Any residual purchase price is recorded as goodwill. The allocation of the purchase 
price  requires  management  to  make  significant  estimates  in  determining  the  fair  values  of  assets  acquired  and  liabilities 
assumed, especially with respect to intangible assets. These estimates are based on the application of valuation models using 
historical experience and information obtained from the management of the acquired companies. These estimates can include, 
but are not limited to, the cash flows that an asset is expected to generate in the future, the appropriate weighted average cost 
of capital and the cost savings expected to be derived from acquiring an asset. These estimates are inherently uncertain and 
unpredictable. In addition, unanticipated events and circumstances may occur which may affect the accuracy or validity of 
these estimates. 

Goodwill and Other Intangible Assets with Indefinite Lives

We test goodwill and other intangible assets with indefinite lives for impairment separately on an annual basis in the fourth 
quarter  of  each  year.  Additionally,  we  will  test  goodwill  and  other  intangible  assets  with  indefinite  lives  in  the  interim  if 
events and circumstances indicate that goodwill and other intangible assets with indefinite lives may be impaired. The events 
and circumstances that we consider include significant under-performance relative to projected future operating results and 
significant changes in our overall business and/or product strategies. We evaluate impairment of goodwill by first performing 
a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its
carrying  value.  If  it  is  concluded  that  this  is  the  case,  it  is  necessary  to  perform  the  two-step  goodwill  impairment  test. 
Otherwise, the two-step goodwill impairment test is not required using a two-step process. The first step of the two-step test 
involves a comparison of the fair value of a reporting unit with its carrying amount. If the carrying amount of the reporting 

57 

 
unit exceeds its fair value, the second step of the process involves a comparison of the fair value and carrying amount of the 
goodwill of that reporting unit and determination of the impairment charge, if any. We evaluate other intangible assets with 
indefinite lives by estimating the fair value of those assets based on estimated future earnings derived from the assets using 
the income approach model. For those intangible assets with indefinite lives that have been determined to be inseparable due 
to their interchangeable use, we have grouped into single units of accounting for purposes of testing for impairment. If the 
carrying amount of the other intangible assets with indefinite lives exceeds the fair value, we would recognize an impairment 
loss equal to the excess of carrying value over fair value. If an event occurs that would cause us to revise our estimates and 
assumptions used in analyzing the value of our goodwill and other intangible assets with indefinite lives, the revision could 
result in a non-cash impairment charge that could have a material impact on our financial results. 

We recorded goodwill and other intangible assets with indefinite lives in conjunction with all our business acquisitions 
completed  since  the  beginning  of  2008. We  test  goodwill  for  impairment  based on  a  single  reporting unit. We  believe  we 
operate in a single reporting unit because our chief operating decision maker does not regularly review our operating results 
other than at a consolidated level for purposes of decision making regarding resource allocation and operating performance. 

Impairment of Long-lived Assets

We  perform  an  impairment  review  of  long-lived  assets  held  and  used  whenever  events  or  changes  in  circumstances 
indicate  that  the  carrying  value  may  not  be  recoverable.  Factors  we  consider  important  that  could  trigger  an  impairment 
review include, but are not limited to, significant under-performance relative to projected future operating results, significant 
changes  in  the  manner  of  our  use  of  the  acquired  assets  or  our  overall  business  and/or  product  strategies  and  significant 
industry or economic trends. When we determine that the carrying value of a long-lived asset may not be recoverable based 
upon the existence of one or more of these indicators, we determine the recoverability by comparing the carrying amount of 
the asset to net future undiscounted cash flows that the asset is expected to generate. We would then recognize an impairment 
charge equal to the amount by which the carrying amount exceeds the fair market value of the asset. 

Intangible Assets

Intangible  assets  consist  of  acquired  developed  product  technologies,  acquired  customer  relationships,  vendor 
relationships, non-competition agreements and trade names. We record intangible assets at fair value and amortize those with 
finite  lives  over  the  shorter  of  the  contractual  life  or  the  estimated  useful  life.  We  estimate  the  useful  lives  of  acquired 
developed product technologies and customer relationships based on factors that include the planned use of each developed 
product technology and the expected pattern of future cash flows to be derived from each developed product technology and 
existing  customer  relationships.  We  include  amortization  of  acquired  developed  product  technologies  in  cost  of  revenue, 
amortization of acquired customer relationships in sales and marketing expenses and amortization of vendor relationships and 
non-competition agreements in general and administrative expenses in our consolidated statements of operations. 

Stock-Based Compensation

Our share-based compensation is measured on the grant date based on the fair value of the award and is recognized as 

an expense over the requisite service period, which is generally the vesting period, on a straight-line basis. 

The fair value of option awards is calculated through the use of option pricing models. These models require subjective 

assumptions regarding future share price volatility and the expected life of each option grant. 

The fair value of employee stock options was estimated at the grant date using the Black-Scholes option pricing model 

by applying the following weighted average assumptions: 

Risk-free interest rates ..............................................................................................................................................
Expected option life (in years) ..................................................................................................................................  
Dividend yield ..........................................................................................................................................................  
Expected volatility ....................................................................................................................................................

0.9-5.1%
5-6 

0%
49-60%

At each stock option grant date, we utilized peer group data to calculate our expected volatility. Expected volatility was 
based  on  historical  and  expected  volatility  rates  of  comparable  publicly  traded  peers.  Expected  life  is  computed  using  the 
mid-point between the vesting period and contractual life of the options granted. The risk-free interest rate was based on the 
treasury yield rate with a maturity corresponding to the expected option life assumed at the grant date. 

Changes  to  the  underlying  assumptions  may  have  a  significant  impact  on  the  underlying  value  of  the  stock  options, 

which could have a material impact on our consolidated financial statements. 

58 

 
Prior to our initial public offering, we granted stock options at exercise prices above the fair value of our common stock 
as of the grant date, as determined by our compensation committee on a contemporaneous basis. Given the absence of any 
active market for our common stock, the fair value of the common stock underlying stock options granted was determined by 
our compensation committee, with input from our management. In arriving at these valuations, our compensation committee 
and  management  also  considered  contemporaneous  third-party  valuations.  Options  granted  subsequent  to  our  initial  public 
offering have been granted at fair market value as of the date of grant. 

The  fair  value  of  our  time-based  restricted  stock  awards  is  based  on  the  closing  price  on  the  date  of  grant.  For  our 
performance-based restricted stock awards, we recognize compensation expense based on the probability of achievement of 
the performance condition. 

Income Taxes

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 
temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported
amounts  in  the  financial  statements  that  will  result  in  taxable  or  deductible  amounts  in  future  years.  The  liability  method 
requires the effect of tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which
the  rate  change  was  enacted.  The  liability  method  also  requires  that  the  deferred  tax  assets  be  reduced  by  a  valuation 
allowance unless it is more likely than not that the assets will be realized. 

We  may  recognize  the  tax  benefit  from  uncertain  tax  positions  only  if  it  is  at  least  more  likely  than  not  that  the  tax 
position  will  be  sustained  on  examination  by  the  taxing  authorities,  based  on  the  technical  merits  of  the  position.  The  tax 
benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a
greater than fifty percent likelihood of being realized upon settlement with the taxing authorities. Upon our adoption of the 
related standard, there was no liability for uncertain tax positions due to the fact that there were no material identified tax
benefits that were considered uncertain positions. 

We record net deferred tax assets to the extent we believe these assets will more likely than not be realized. We consider 
whether a valuation allowance is needed on our deferred tax assets by evaluating all positive and negative evidence relative to
our  ability  to  recover  deferred  tax  assets,  including  scheduled  reversals  of  deferred  tax  liabilities,  projected  future  taxable
income, tax planning strategies and recent financial operations. In projecting future taxable income, we begin with historical 
results, if any, and incorporate assumptions including the amount of future state, federal and foreign pretax operating income,
the reversal of temporary differences, and the implementation of feasible and prudent tax planning strategies, if any. These 
assumptions require significant judgment about the forecasts of future taxable income and are consistent with the plans and 
estimates we are using to manage the underlying businesses. Given the nature of our recurring revenue streams, we believe 
we have a reasonable basis to estimate future taxable income. 

Capitalized Product Development Costs

We  capitalize  specific  product  development  costs,  including  costs  to  develop  software  products  or  the  software 
components of our solutions to be marketed to our customers, as well as software programs to be used solely to meet our 
internal  needs.  The  costs  incurred  in  the  preliminary  stages  of  development  related  to  research,  project  planning,  training, 
maintenance and general and administrative activities, and overhead costs are expensed as incurred. The costs of relatively 
minor  upgrades  and  enhancements  to  the  software  are  also  expensed  as  incurred.  Once  an  application  has  reached  the 
development  stage,  internal  and  external  costs  incurred  in  the  performance  of  application  development  stage  activities, 
including  materials,  services  and  payroll-related  costs  for  employees  are  capitalized,  if  direct  and  incremental,  until  the 
software  is  substantially  complete  and  ready  for  its  intended  use.  Capitalization  ceases  upon  completion  of  all  substantial 
testing.  We  also  capitalize  costs  related  to  specific  upgrades  and  enhancements  when  it  is  probable  the  expenditures  will 
result in additional functionality. Capitalized costs are recorded as part of property and equipment. Internal use software is 
amortized on a straight-line basis over its estimated useful life, generally three years. We capitalized $2.3 million and $1.4 
million  of  product  development  costs  during  the  years  ended  December  31,  2011  and  2010,  respectively,  and  recognized 
amortization expense of $1.8 million, $1.3 million and $1.3 million, during the years ended December 31, 2011, 2010 and 
2009,  respectively,  included  as  a  component  of  cost  of  revenue.  Unamortized  product  development  cost  was  $3.7  million, 
$3.2 million and at December 31, 2011 and 2010, respectively. Management evaluates the useful lives of these assets on an 
annual basis and tests for impairment whenever events or changes in circumstances occur that could impact the recoverability 
of these assets. There were no impairments to internal use software during the years ended December 31, 2011, 2010 or 2009. 

Results of Operations

The  following  tables  set  forth  our results  of  operations for  the  specified  periods.  The period-to-period  comparison of 

financial results is not necessarily indicative of future results. 

59 

 
Consolidated Statements of Operations Data

Year Ended December 31,

2011

2010 
(in thousands)

2009

Revenue: 

On demand ......................................................................................................
On premise ......................................................................................................
Professional and other .....................................................................................
Total revenue ...............................................................................................
Cost of revenue(1) ...............................................................................................
Gross profit ..........................................................................................................
Operating expense: 

Product development(1) ..................................................................................
Sales and marketing(1) ....................................................................................
General and administrative(1) .........................................................................
Total operating expense ..............................................................................
Operating income .................................................................................................
Interest expense and other, net .............................................................................
Net (loss) income before taxes .............................................................................
Income tax expense (benefit) ...............................................................................
Net (loss) income .................................................................................................
_________________ 

(1) 

Includes stock-based compensation expense as follows:  

Cost of revenue ....................................................................................................
Product development ...........................................................................................
Sales and marketing .............................................................................................
General and administrative ..................................................................................

$

$

$ 239,436
6,581
11,962
257,979
105,717
152,262

44,561
63,923
41,968
150,452
1,810
(3,251)
(1,441)
(210)
(1,231)

$  169,678 
8,545 
10,051 
  188,274 
79,044 
  109,230 

36,922 
37,693 
28,328 
  102,943 
6,287 
(5,501)
786 
719 
67 

$ 

$ 128,377
3,860
8,665
140,902
58,513
82,389

27,446
27,804
20,210
75,460
6,929
(4,528)
2,401
(26,028)
28,429

$

Year Ended December 31,
  2010 

2011

2009

1,655
4,594
12,017
4,352

(in thousands)

$  

633 
2,568 
2,493 
1,646 

$

367
1,175
498
765

The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those 

periods. The period-to-period comparison of financial results is not necessarily indicative of future results. 

Year Ended December 31,

2011

2009
(as a percentage of total revenue)

  2010 

Revenue: 

On demand ......................................................................................................
On premise ......................................................................................................
Professional and other .....................................................................................
Total revenue ...............................................................................................
Cost of revenue ....................................................................................................
Gross profit ..........................................................................................................
Operating expense: 

Product development .......................................................................................
Sales and marketing .........................................................................................
General and administrative ..............................................................................
Total operating expenses .............................................................................
Operating income .................................................................................................
Interest expense and other, net .............................................................................
Net (loss) income before taxes .............................................................................
Income tax expense (benefit) ...............................................................................
Net (loss) income .................................................................................................

92.8% 
2.6
4.6
100.0
41.0
59.0

17.3
24.7
16.3
58.3
0.7
(1.2)
(0.5)
0.0
(0.5)

90.1%
4.5 
  5.3 
100.0 
  42.0 
58.0 

19.6 
20.0 
  15.0 
  54.7 
3.3 
  (2.9) 
0.4 
  0.4 
  0.0 

91.1%
2.7
6.1
100.0
41.5
58.5

19.5
19.7
14.3
53.5
4.9
(3.2)
1.7
(18.5)
20.2

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2011 and 2010

Revenue

Revenue: 

Year Ended December 31, 

2011

2010

  Change   % Change

(in thousands, except dollar per unit data)

On demand .......................................................................... $
On premise ..........................................................................
Professional and other .........................................................

Total revenue ................................................................... $

On demand unit metrics: 

Ending on demand units ......................................................
Average on demand units ....................................................
Non-GAAP on demand revenue .......................................... $
Non-GAAP on demand revenue per average on demand 

239,436
6,581
11,962
257,979

7,302
6,574
240,142

unit .................................................................................. $

36.53

$

$

$

$

169,678
8,545
10,051
188,274

6,066
5,249
169,678

$   69,758 
(1,964) 
1,911 
$   69,705 

1,236 
1,325 
$   70,464 

32.33

$  

4.20 

41.1%
(23.0)
19.0
37.0

20.4
25.2
41.5

13.0

On demand revenue. Our on demand revenue increased $69.8 million, or 41.1%, in 2011 compared to 2010 due to an 
increase  in  rental  property  units  managed  with  our  on  demand  solutions  and  an  increase  in  the  number  of  our  on  demand 
solutions  utilized  by  our  existing  customer  base  as  well  as  an  increase  in  revenue  resulting  from  our  2011  and  2010 
acquisitions. 

On premise revenue. On premise revenue decreased $2.0 million, or 23.0%, in 2011 compared to 2010. As of December 
31,  2011,  we  have  completed  migrating  our  legacy  on  premise  customer  base  (i.e.  RentRoll  and  HUDManager)  to  our  on 
demand  property  management  systems.  We  no  longer  actively  market  our  legacy  on  premise  software  solutions  to  new 
customers  and  only  market  and  support  our  acquired  on  premise  software  solutions.  We  expect  on  premise  revenue  to 
continue  to  decline  over  time  as  we  transition  acquired  on  premise  customers  to  our  on  demand  property  management 
systems. 

Professional  and  other  revenue.  Professional  and  other  services  revenue  increased  $1.9  million,  or  19.0%,  in  2011 

compared to 2010, primarily due to an increase in revenue from training and consulting services. 

On  demand  unit  metrics.  As  of  December  31,  2011,  one  or  more  of  our  on  demand  solutions  was  utilized  in  the 
management of 7.3 million rental property units, representing an increase of 1.2 million units, or 20.4% compared to 2010. 
The  increase  in  the  number of rental  property  units  managed  by one or more  of our  on demand  solutions was due to  new 
customer sales and marketing efforts and our 2011 acquisitions in which contributed 8.9% of total ending on demand units as 
of December 31, 2011. 

As  of  December  31,  2011,  annualized  non-GAAP  on  demand  revenue  per  average  on  demand  unit  was  $36.53, 
representing  an  increase  of  $4.20,  or  13.0%,  compared  to  2010,  primarily  due  to  improved  penetration  of  our  on  demand 
solutions into our customer base. 

Cost of Revenue

Year Ended December 31, 

2011

2010

  Change   % Change

Cost of revenue .........................................................................
Depreciation and amortization..................................................
Total cost of revenue ............................................................

$

$

90,663 $
15,054
105,717 $

(in thousands) 

66,677 $ 
12,367    
79,044 $ 

23,986 
2,687 
26,673 

36.0%
21.7
33.7

Cost of revenue. Total cost of revenue increased $26.7 million, or 33.7%, in 2011 compared to 2010. The increase in 
cost of revenue was primarily due to: a $7.9 million increase from costs related to the increased sales of our solutions, which
includes  investments  in  infrastructure  and  other  support  services;  a  $15.1  million  increase  in  personnel  expense  primarily 
related to our 2011 and 2010 acquisitions; a $2.0 million increase in non-cash amortization of acquired technology as a result 
of our 2010 and 2011 acquisitions; a $0.7 million increase in property and equipment  depreciation expense resulting from 
expanding our infrastructure to support revenue delivery activities; and a $1.0 million increase in stock-based compensation 
related to our professional services personnel and data center operations personnel. Cost of revenue as a percentage of total 
revenue was 41.0% for the year ended December 31, 2011 as compared to 42.0% for the same period in 2010. 

61 

 
  
  
 
 
 
 
 
 
 
  
  
Operating Expenses

Year Ended December 31, 

2011

2010

  Change   % Change

Product development ................................................................
Depreciation and amortization ..................................................
Total product development expense .....................................

$

$

42,672
1,889
44,561

$

$

(in thousands) 
34,692   $  7,980 
(341) 
2,230    
36,922   $  7,639 

23.0%
(15.3)
20.7

Product development Total product development expense increased $7.6 million, or 20.7%, in 2011 compared to 2010. 
The  increase  in  product  development  expense  was  primarily  due  to:  a  $4.6  million  increase  in  personnel  related  expense 
primarily  related  to  product  development  groups  added  as  a  result  of  our  2011  and  2010  acquisitions  combined  with  the 
associated  costs  to  support  our  growth  initiatives;  a  $2.0  million  increase  in  stock-based  compensation  related  to  product 
development  personnel  expense;  a  $0.8  million  increase  in  web  hosting  and  other  information  technology  costs;  a  $0.5 
million increase in facilities expense; and $0.3 million decrease in depreciation expense. 

Year Ended December 31, 

2011

2010

  Change   % Change

Sales and marketing ................................................................... $
Depreciation and amortization...................................................

Total sales and marketing expense ........................................ $

53,913
10,010
63,923

$

$

(in thousands) 
$ 

32,893
4,800
37,693

$ 

21,020 
5,210 
26,230 

63.9%

108.5
69.6

Sales and marketing. Total sales and marketing expense increased $26.2 million, or 69.6%, in 2011 compared to 2010. 
The  increase  in  sales  and  marketing  expense  was  primarily  due  to:  a  $9.5  million  increase  in  stock-based  compensation 
related to sales and marketing personnel and a $6.9 million increase in salaries, bonuses and employee benefits for sales and 
marketing personnel. We have increased our sales force head count from 116 at December 31, 2010 to 163 at December 31, 
2011,  which  includes  sales  personnel  added  as  a  result  of  our  2011  acquisitions  and  overall  company  growth.  Additional 
factors  contributing  to  the  increase  in  sales  and  marketing  expense  include  a  $0.9  million  increase  in  marketing  program 
expense as a part of our strategy to expand our market share and further penetrate our existing customer base with sales of 
additional  on  demand  solutions;  $2.3  million  increase  from  SEO  and  SEM  activity  driven  by  our  2011  acquisitions  of 
MyNewPlace  and  SeniorLiving.net;  a  $0.9  million  increase  in  travel  related  expense;  a  $5.3  million  increase  in  non-cash 
amortization expense as a result of our 2010 and 2011 acquisitions; and a $0.4 million increase in other general sales and 
marketing expense. 

Year Ended December 31, 

2011

2010

  Change   % Change

(in thousands) 

General and administrative ........................................................ $
Depreciation and amortization...................................................

Total general and administrative expense .............................. $

39,774
2,194
41,968

$

$

26,767
1,561
28,328

$  13,007 
633 
$  13,640 

48.6%
40.6
48.2

General  and  administrative.  Total  general  and  administrative  expense  increased  $13.6  million,  or  48.2%,  in  2011 
compared  to  2010.  The  increase  in  general  and  administrative  expense  was  primarily  due  to:  a  $4.7  million  increase  in 
personnel expense related to accounting, management information systems, legal, and human resources staff to support the 
growth in our business combined with the increase from our 2011 acquisitions; a $0.8 million increase in facilities expense, a 
$2.7 million increase in stock-based compensation related to general and administrative personnel; a $1.2 million increase in 
professional  fees  primarily  resulting  from  our  2011  acquisitions;  a  $0.6  million  in  depreciation  expense;  a  $0.4  million 
increase in travel expense; a $0.5 million increase in insurance expense; a $0.5 million increase in information technology 
costs;  a  $0.7  million  increase  in  sales  and  property  taxes;  $1.1  million  increase  in  legal  fees  related  to  litigation;  a  $0.4 
million decrease from the fair value adjustment of acquisition-related liabilities; and $0.8 million increase in other general 
and administrative expense. 

Interest Expense and Other, Net

Interest expense and other, net, decreased $2.2 million, or 40.9%, in 2011 compared to 2010. The change was primarily 
due to a decrease associated with the early extinguishment of our preferred stockholder notes payable in connection with our 
initial public offering combined with the effect of lower interest rates under our amended credit agreement. See “Long-term 
Debt Obligations” for further discussion regarding our amended credit agreement. This decrease was offset by an increase in 
other losses of $0.4 million related to the sale of a non-operating asset held for sale. 

62 

 
  
  
 
  
  
   
  
  
   
Year Ended December 31, 2010 and 2009

Revenue

Revenue: 

Year Ended December 31, 

2010

2009

  Change   % Change

(in thousands, except dollar per unit data)

On demand ........................................................................... $
On premise ...........................................................................
Professional and other ..........................................................

Total revenue .................................................................... $

169,678
8,545
10,051
188,274

On demand unit metrics: 

Ending on demand units .......................................................
Average on demand units .....................................................
On demand revenue per average on demand unit................. $

6,066
5,249
32.33

$

$

$

128,377
3,860
8,665
140,902

$   41,301 
4,685 
1,386 
$   47,372 

4,551
4,128
31.10

1,515 
1,121 
1.23 

$  

32.2%

121.4
16.0
33.6

33.3
27.2
4.0

On demand revenue. Our on demand revenue increased $41.3 million, or 32.2%, in 2010 compared to 2009, primarily 
due to an increase in rental property units managed with our on demand solutions and an increase in the number of our on 
demand solutions utilized by our existing customer base. 

On premise revenue. On premise revenue increased $4.7 million, or 121.4%, in 2010 compared to 2009, primarily as a 
result of our February 2010 acquisition. During February 2010, we completed a strategic acquisition of assets that included 
on  premise  software  solutions  that  have  been  historically  marketed  and  sold  pursuant  to  perpetual  license  agreements  and 
related  maintenance  agreements.  For  the  year  ended  December  31,  2010,  the  February  2010  acquisition  contributed  $6.6 
million of revenue related to maintenance agreements and perpetual license sales. The revenue increase from the February 
2010 acquisition was partially offset by our decision to cease actively marketing our legacy on premise solutions in 2003 and 
our  efforts  to  migrate  customers  of  our  on  premise  solutions  to  our  on  demand  solutions.  For  the  on  premise  software 
solutions acquired in February 2010, we expect many of these customers to migrate to our on demand solutions over time; 
however, we will continue to support these software solutions for the foreseeable future and integrate our software-enabled 
value-added services into them. 

Professional  and  other  revenue.  Professional  and  other  services  revenue  increased  $1.4  million,  or  16.0%,  in  2010 
compared to 2009, primarily due to an increase in revenue from consulting services, partially offset by lower infrastructure 
services and training volumes. 

Total  revenue.  Our  total  revenue  increased  $47.4  million,  or  33.6%  ,  in  2010  compared  2009,  primarily  due  to  an 
increase in rental property units managed with our on demand solutions and improved penetration of our on demand solutions 
into our customer base. 

On  demand  unit  metrics.  As  of  December  31,  2010,  one  or  more  of  our  on  demand  solutions  was  utilized  in  the 
management of 6.1 million rental property units, representing an increase of 1.5 million units, or 33.3% compared to 2009. 
The  increase  in  the  number of rental  property  units  managed  by one or more  of our  on demand  solutions was due to  new 
customer sales and marketing efforts and our 2010 acquisitions in which contributed 14.1% of ending on demand units as of 
December 31, 2010. 

As of December 31, 2010, our annualized on demand revenue per average on demand unit was $32.33, representing an 
increase of $1.23, or 4.0%, compared to 2009, primarily due to improved penetration of our on demand solutions into our 
customer base. 

Cost of Revenue

Cost of revenue .......................................................................
Depreciation and amortization................................................
Total cost of revenue ..........................................................

$

$

66,677
12,367
79,044

$ 51,260
7,253
$ 58,513

  $  15,417 
5,114 
  $  20,531 

30.1%
70.5
35.1

Year Ended December 31, 

2010

2009

    Change   % Change

(in thousands) 

63 

 
  
  
 
 
 
 
 
 
 
  
  
   
Cost of revenue. Total cost of revenue increased $20.5 million, or 35.1%, in 2010 compared to 2009. The increase in 
cost of revenue was primarily due to: a $15.1 million increase from costs related to the increased sales of our solutions, which
includes investments in infrastructure and other support services; a $4.3 million increase in non-cash amortization of acquired
technology  as  a  result  of  our  2009  and  2010  acquisitions;  a  $0.8  million  increase  in  property  and  equipment  depreciation 
expense  resulting  from  expanding  our  infrastructure  to  support  revenue  delivery  activities;  and  a  $0.3  million  increase  in 
stock-based  compensation  related  to  our  professional  services  personnel  and  data  center  operations  personnel.  Cost  of 
revenue as a percentage of total revenue was 42.0% for the year ended December 31, 2010 as compared to 41.5% for the 
same period in 2009. The increase as a percentage of total revenue was primarily due to an increase in non-cash amortization 
of acquired technology as a result of our 2009 and 2010 acquisitions. 

Operating Expenses

Year Ended December 31, 

2010

2009

  Change   % Change

(in thousands) 

Product development .............................................................. $
Depreciation and amortization ................................................

Total product development expense ................................... $

34,692
2,230
36,922

$

$

25,277
2,169
27,446

$  

$  

9,415 
61 
9,476 

37.2%
2.8
34.5

Product development Total product development expense increased $9.5 million, or 34.5%, in 2010 compared to 2009. 
The increase in product development expense was primarily due to: a $7.0 million increase in personnel expense primarily 
related  to  product  development  groups  added  as  a  result  of  our  2009  and  2010  acquisitions  combined  with  the  associated 
costs to support our growth initiatives; a $1.4 million increase in stock-based compensation related to product development 
personnel;  a  $0.6  million  increase  in  third-party  software  maintenance  expense;  and $0.5  million  increase  in  other  general 
product development expense. 

Year Ended December 31, 

2010

2009

  Change   % Change

(in thousands) 

Sales and marketing ................................................................
Depreciation and amortization ................................................
Total sales and marketing expense .....................................

$

$

32,893
4,800
37,693

$

$

23,744
4,060
27,804

$  

$  

9,149 
740 
9,889 

38.5%
18.2
35.6

Sales and marketing. Total sales and marketing expense increased $9.9 million, or 35.6%, in 2010 compared to 2009. 
The increase in sales and marketing expense was primarily due to: a $4.0 million increase in personnel expense. We have 
increased  our  sales  force  head  count  from  95  at  December  31,  2009  to  116  at  December  31,  2010,  which  includes  sales 
personnel added as a result of our 2010 acquisitions. Additional factors contributing to the increase in sales and marketing 
expense include a $1.8 million increase in marketing program expense as part of our strategy to expand our market share and 
further penetrate our existing customer base with sales of additional on demand solutions; a $2.0 million increase in stock-
based compensation related to sales and marketing personnel; a $0.6 million increase in travel related expense; a $0.6 million 
increase in non-cash amortization expense as a result of our 2009 and 2010 acquisitions; and a $0.9 million increase in other 
general sales and marketing expense. 

General and administrative ..................................................... $
Depreciation and amortization ................................................

Total general and administrative expense .......................... $

26,767
1,561
28,328

$

$

(in thousands) 

18,923
1,287
20,210

$  

$  

7,844 
274 
8,118 

41.5%
21.3
40.2

Year Ended December 31, 

2010

2009

  Change   % Change

General  and  administrative.  Total  general  and  administrative  expense  increased  $8.1  million,  or  40.2%,  in  2010 
compared  to  2009.  The  increase  in  general  and  administrative  expense  was  primarily  due  to:  a  $4.3  million  increase  in 
personnel expense related to accounting, management information systems, legal, and human resources staff to support the 
growth in our business as well as provide the necessary organizational structure to support public company requirements; a 
$0.9 million increase in facilities expense primarily as a result of our 2009 and 2010 acquisitions, a $0.9 million increase in
stock-based compensation related to general and administrative personnel; a $0.6 million increase in professional fees; a $0.3 
million in depreciation expense; a $0.3 million increase in insurance expense; and $0.8 million increase in other general and 
administrative expense. 

64 

 
  
  
   
  
  
   
  
  
   
Interest Expense and Other, Net

Interest expense, net, increased $1.0 million, or 21.5%, in 2010 compared to 2009. The change in interest expense, net, 
was primarily due to: $0.5 million of accelerated interest expense associated with the early extinguishment of notes issued to 
our  preferred  stockholders  in  payment  of  dividends  payable  during  the  third  quarter  of  2010;  $0.2  million  of  penalties 
incurred in connection with the early extinguishment of our secured subordinated promissory notes during the third quarter of 
2010; and higher average debt balances related to the financing of our 2009 and 2010 acquisitions. 

Provision for Taxes

As of December 31, 2010, we incurred tax expense of $0.7 million resulting from net income in foreign jurisdictions; 
deferred income taxes at a federal level as a result of net operating loss utilization; and state taxes where it is considered an
income tax for financial reporting purposes but is assessed on adjusted gross revenue rather than adjusted net income. 

Quarterly Results of Operations

The  following  table  presents  our  unaudited  consolidated  quarterly  results  of  operations  for  the  eight  fiscal  quarters 
ended December 31, 2011. This information is derived from our unaudited consolidated financial statements, and includes all 
adjustments, consisting only of normal recurring adjustments, that we consider necessary for fair statement of our financial 
position and operating results for the quarters presented. Operating results for these periods are not necessarily indicative of
the  operating  results  for  a  full  year.  Historical  results  are  not  necessarily  indicative  of  the  results  to  be  expected  in  future
periods. You should read this data together with our consolidated financial statements and the related notes to these financial
statements included elsewhere in this filing. 

December 31,
2011 

September 30,
2011 

June 30,
  2011 

March 31,
  2011 

Three Months Ended, 
December 31, 
2010 

September 30, 
2010 

June 30,
  2010 

March 31,
2010 

Revenue: 

On demand ...........................................................................................................
On premise ...........................................................................................................
Professional and other ..........................................................................................
Total revenue ............................................................................................................
Cost of revenue(1) ................................................................................................
Gross profit ...............................................................................................................
Operating expense: 

Product development(1) .......................................................................................
Sales and marketing(1) .........................................................................................
General and administrative(1) ..............................................................................
Total operating expense ..................................................................................
Operating income (loss) ............................................................................................
Interest expense and other, net ..................................................................................
Net income (loss) before taxes ..................................................................................
Income tax expense (benefit) ....................................................................................
Net income (loss) ......................................................................................................

$

$

Net income (loss) attributable to common stockholders 

Basic ................................................................................................................
Diluted .............................................................................................................

Net income (loss) per share attributable to common stockholders 

Basic ................................................................................................................
Diluted .............................................................................................................

_________________ 

$

$

66,695
1,536
2,910
71,141
27,639
43,502

12,478
18,931
10,778
42,187
1,315
(669)
646
405
241

241
241

0.00
0.00

(in thousands)

62,765
1,772
3,118
67,655
27,585
40,070

11,230
17,688
11,840
40,758
(688)
(684)
(1,372)
(266)
(1,106)

(1,106)
(1,106)

(0.02)
(0.02)

$ 57,039
1,628
2,968
61,635
25,810
35,825

10,537
14,510
9,574
34,621
1,204
(732)
472
190
282

$

$

$

282
282

0.00
0.00

$

$

52,937
1,645
2,966
57,548
24,683
32,865

10,316
12,794
9,776
32,886
(21)
(1,166)
(1,187)
(539)
(648)

(648)
(648)

(0.01)
(0.01)

$ 

49,285 
2,126 
2,648 
54,059 
22,449 
31,610 

10,491 
11,900 
8,098 
30,489 
1,121 
(752) 
369 
555 
(186)  $ 

(186) 
(186) 

0.00 
0.00 

43,097  $ 40,089
2,424
2,127 
2,296
2,804 
44,809
48,028 
18,534
20,203 
26,275
27,825 

9,127 
9,428 
6,969 
25,524 
2,301 
(1,822)
479 
187 
292  $

8,989
8,825
6,739
24,553
1,722
(1,463)
259
95
164

$

$

(327)
(327)

(0.01)
(0.01)

(807)
(807)

(0.03)
(0.03)

37,207
1,868
2,303
41,378
17,858
23,520

8,315
7,540
6,522
22,377
1,143
(1,464)
(321)
(118)
(203)

(1,353)
(1,353)

(0.05)
(0.05)

(1) 

Includes stock-based compensation expense as follows:  

December 31,
2011 

September 30,
2011 

June 30,
  2011 

March 31,
  2011 

December 31, 
2010 

September 30, 
2010 

June 30,
  2010 

March 31,
  2010 

Three Months Ended,

(in thousands)

Cost of revenue ...................................................................................  
Product development ..........................................................................  
Sales and marketing ............................................................................  
General and administrative .................................................................  
Total stock-based compensation expense ........................................  

$ 

$ 

586
1,251
3,224
1,327
6,388

$

$

459
1,258
3,433
1,258
6,408

$

312
1,105
2,627
925
$ 4,969

$

$

298
980
2,733
842
4,853

$

$

226 
904 
1,952 
513 
3,595 

$ 

$ 

140 
627 
201 
391 
1,359 

$

$

144
530
176
442
1,292

$

$

123
507
164
300
1,094

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth our results of operations for the specified periods as a percentage of our revenue for those 

periods. The period-to-period comparison of financial results is not necessarily indicative of future results. 

Revenue: 

On demand ........................................................................... 
On premise ........................................................................... 
Professional and other ......................................................... 
Total revenue .............................................................................. 

Cost of revenue: 

Software and services .......................................................... 
Gross profit ........................................................................................ 
Operating expense: 

Product development ........................................................... 
Sales and marketing ............................................................. 
General and administrative .................................................. 
Total operating expenses .............................................. 
Operating income (loss) ..................................................................... 
Interest expense and other, net ........................................................... 
Net income (loss) before taxes ........................................................... 
Income tax expense (benefit) ............................................................. 
Net income (loss) ............................................................................... 

December 31,
2011

September 30,
2011

June 30,
2011

March 31,
2011

December 31, 
2010

September 30, 
2010 

June 30,
  2010

March 31,
2010

(as a percentage of total revenue) 

Three Months Ended,

93.8%
2.2
4.0
100.0

38.9
61.1

17.5
26.6
15.2
59.3
1.8
(0.9)
0.9
0.6
0.3

92.8%
2.6
4.6
100.0

92.5%
2.6
4.9
100.0

92.0%
2.9
5.2
100.0

40.8
59.2

16.6
26.1
17.5
60.2
(1.0)
(1.0)
(2.0)
(0.4)
(1.6)

41.9
58.1

17.1
23.5
15.5
56.1
2.0
(1.2)
0.8
0.3
0.5

42.9
57.1

17.9
22.2
17.0
57.1
0.0
(2.0)
(2.1)
(0.9)
(1.1)

91.2% 
3.9 
4.9 
100.0 

41.5 
58.5 

19.4 
22.0 
15.0 
56.4 
2.1 
(1.4) 
0.7 
1.0 
(0.3) 

89.7% 
4.4 
5.8 
100.0 

89.5%
5.4
5.1
100.0

89.9%
4.5
5.6
100.0

42.1 
57.9 

19.0 
19.6 
14.5 
53.1 
4.8 
(3.8) 
1.0 
0.4 
0.6 

41.4
58.6

20.1
19.7
15.0
54.8
3.9
(3.3)
0.6
0.2
0.4

43.2
56.8

20.1
18.2
15.8
54.1
2.8
(3.5)
(0.8)
(0.3)
(0.5)

Reconciliation of Quarterly Non-GAAP Financial Measures

Our  investor  and  analyst  presentations  include  Adjusted  EBITDA.  We  define  this  metric  as  net  income  (loss)  plus 
depreciation  and  asset  impairment;  amortization  of  intangible  assets;  interest  expense,  net;  income  tax  expense  (benefit); 
stock-based  compensation  expense  and  acquisition-related  expense.  In  2011,  Adjusted  EBITDA  excludes  litigation  related 
expenses pertaining to the Yardi litigation as discussed in Part I, Item 3 “Legal Proceedings.” Beginning in the second quarter
of 2011, Adjusted EBITDA includes acquisition-related deferred revenue adjustments. We believe that the use of Adjusted 
EBITDA is useful to investors and other users of our financial statements in evaluating our operating performance because it 
provides  them  with  an  additional  tool  to  compare  business  performance  across  companies  and  across  periods.  We  believe 
that: 

•

•

Adjusted EBITDA provides investors and other users of our financial information consistency and comparability 
with  our  past  financial  performance,  facilitates  period-to-period  comparisons  of  operations  and  facilitates 
comparisons with our peer companies,  many of which use similar non-GAAP financial  measures to supplement 
their GAAP results; and 

it  is  useful  to  exclude  certain  non-cash  charges,  such  as  depreciation  and  asset  impairment,  amortization  of 
intangible  assets  and  stock-based  compensation  and  non-core  operational  charges,  such  as  acquisition-related 
expense,  from  Adjusted  EBITDA  because  the  amount  of  such  expenses  in  any  specific  period  may  not  directly 
correlate  to  the  underlying  performance  of  our  business  operations  and  these  expenses  can  vary  significantly 
between periods as a result of new acquisitions, full amortization of previously acquired tangible and intangible 
assets or the timing of new stock-based awards, as the case may be. 

We use Adjusted EBITDA in conjunction with traditional GAAP operating performance measures as part of our overall 
assessment of our performance, for planning purposes, including the preparation of our annual operating budget, to evaluate 
the  effectiveness  of  our  business  strategies  and  to  communicate  with  our  board  of  directors  concerning  our  financial 
performance. 

We  do  not  place  undue  reliance  on  Adjusted  EBITDA  as  our  only  measure  of  operating  performance.  Adjusted 
EBITDA  should  not  be  considered  as  a  substitute  for  other  measures  of  liquidity  or  financial  performance  reported  in 
accordance with GAAP. There are limitations to using non-GAAP financial measures, including that other companies may 
calculate these measures differently than we do, that they do not reflect our capital expenditures or future requirements for 
capital expenditures and that they do not reflect changes in, or cash requirements for, our working capital. We compensate for 
the  inherent  limitations  associated  with  using  the  Adjusted  EBITDA  measures  through  disclosure  of  these  limitations, 
presentation  of  our  financial  statements  in  accordance  with  GAAP  and  reconciliation  of  Adjusted  EBITDA  to  the  most 
directly comparable GAAP measure, net income (loss). 

66 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  presents  a  reconciliation  of  net  income  (loss)  to  Adjusted  EBITDA  for  the  eight  fiscal  quarters 

ended December 31, 2011: 

December 31,
2011

September 30,
2011

June 30,
2011

Three Months Ended,
March 31,
2011

December 31, 
2010

September 30, 
2010 

June 30,
  2010

March 31,
2010

Net income (loss) ...............................................................................  

$ 

241

$

(1,106)

$

282

$

(in thousands)
(648)

$

(186) 

$ 

292 

$

164

$

(203)

Acquisition-related deferred revenue adjustment ..............................  
Depreciation and asset impairment ....................................................  
Amortization of intangible assets.......................................................  
Interest expense, net ...........................................................................  
Income tax expense (benefit) .............................................................  
Litigation related expense ..................................................................  
Stock-based compensation expense ...................................................  
Acquisition-related expense ...............................................................  
Adjusted EBITDA .............................................................................  

$ 

186
2,969
4,720
669
405
337
6,388
(334)
15,581

$

276
2,696
4,749
684
(266)
605
6,408
969
15,015

244
2,750
4,491
732
190
36
4,969
44
$ 13,738

—
3,124
4,046
783
(539)
320
4,853
186
12,125

$

$

— 
2,714 
3,419 
751 
555 
— 
3,595 
168 
11,016 

$ 

— 
2,606 
2,760 
1,823 
187 
— 
1,359 
60 
9,087 

—
2,595
2,282
1,472
95
—
1,292
68
$ 7,968

$

—
2,456
2,214
1,464
(118)
—
1,094
324
7,231

Liquidity and Capital Resources

Prior  to  our  initial  public  offering,  we  financed  our  operations  primarily  through  private  placements  of  convertible 
preferred  stock  and  common  stock,  secured  credit  facilities  with  commercial  lenders,  a  private  placement  of  subordinated 
debt securities and cash provided by operating activities. On August 11, 2010, our registration statement on Form S-1 (File 
No.  333-166397)  relating  to  our  initial  public  offering  was  declared  effective  by  the  SEC.  We  sold  6,000,000  shares  of 
common  stock  in  our  initial  public  offering.  On  December  3,  2010,  our  registration  statement  on  Form  S-1  (File  No  333-
170667)  relating  to  a  public  stock  offering  was  declared  effective  by  the  SEC.  We  sold  an  additional  4,000,000  shares  of 
common stock in the offering. As of December 31, 2011, our 2010 stock offerings resulted in proceeds, net of transaction 
expenses, of $155.2 million. 

Our  primary  sources  of  liquidity  as  of  December  31,  2011  consisted  of  $51.3  million  of  cash  and  cash  equivalents, 
$99.7 million available under our revolving line of credit and $16.4 million of current assets less current liabilities (excluding 
$51.3 of cash and cash equivalents and $57.3 million of deferred revenue). 

Our principal uses of liquidity have been to fund our operations, working capital requirements, capital expenditures and 
acquisitions  and  to  service  our  debt  obligations.  We  expect  that  working  capital  requirements,  capital  expenditures  and 
acquisitions  will  continue  to  be  our  principal  needs  for  liquidity  over  the  near  term.  In  addition,  we  have  made  several 
acquisitions in which a portion of the cash purchase price is payable at various times through 2014. We expect to fund these 
obligations from cash provided by operating activities or, in some cases, the issuance of shares of our common stock at our 
election.

We believe that our existing cash and cash equivalents, working capital (excluding deferred revenue and cash and cash 
equivalents) and our cash flow from operations, will be sufficient to fund our operations and planned capital expenditures and 
service our  debt  obligations for  at  least  the  next  12  months. Our  future  capital  requirements  will  depend on  many  factors, 
including our rate of revenue growth, the timing and size of acquisitions, the expansion of our sales and marketing activities,
the timing and extent of spending to support product development efforts, the timing of introductions of new solutions and 
enhancements to existing solutions and the continuing market acceptance of our solutions. We may enter into acquisitions of 
complementary  businesses,  applications  or  technologies,  in  the  future,  which  could  require  us  to  seek  additional  equity  or 
debt financing. Additional funds may not be available on terms favorable to us, or at all. As of December 31, 2011, we have 
Federal and State net operating loss carryforwards of $163.5 million and $5.3 million, respectively. These carryforwards may 
be  available  to  offset  potential  payments  of  future  federal  and  state  income  tax  liabilities  and  which,  if  unused,  expire  at 
various dates through 2031 for both federal and state income tax purposes. 

The following table sets forth cash flow data for the periods indicated therein: 

Net cash provided by operating activities ..............................................................
Net cash used in investing activities ......................................................................
Net cash provided by financing activities ..............................................................

$

49,226 
(109,228) 
(6,694) 

$  27,690
(84,119)
  170,028

$

24,758
(24,676)
97

Year Ended December 31,

2011

  2010 

2009

67 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Cash Provided by Operating Activities

In 2011, we generated $49.2 million of net cash from operating activities representing an increase of $21.5 million, or 
77.8%, compared to 2010. Our net cash from operating activities consisted of our net loss of $1.2 million and net non-cash 
charges  of  $52.4  million  partially  offset  by  a  $2.0  million  use  of  operating  cash  flow  resulting  from  changes  in  working 
capital.  Net  non-cash  charges  to  income  primarily  consisted  of  depreciation,  amortization  and  stock-based  compensation 
expense.  The  $2.0  million  use  of  operating  cash  flow  resulting  from  the  changes  in  working  capital  was  primarily  due  to 
higher  accounts  receivable  balances,  general  timing  differences  in  other  current  assets,  accounts  payable  and  other  current 
liabilities, offset by an increase in deferred revenue. 

In 2010, we generated $27.7 million of net cash from operating activities representing an increase of $2.9 million, or 
11.8%, compared to 2009. Our net cash from operating activities consisted of our net income of $0.1 million and net non-
cash charges of $28.1 million partially offset by a $0.5 million use of operating cash flow resulting from changes in working 
capital.  Net  non-cash  charges  to  income  primarily  consisted  of  depreciation,  amortization  and  stock-based  compensation 
expense.  The  $0.5  million  use  of  operating  cash  flow  resulting  from  the  changes  in  working  capital  was  primarily  due  to 
higher  accounts  receivable  balances,  general  timing  differences  in  other  current  assets,  accounts  payable  and  other  current 
liabilities, offset by an increase in deferred revenue. 

In 2009, we generated $24.8 million of net cash from operating activities, which consisted of our net income of $28.4 
million, offset by net non-cash income of $8.5 million, representing an increase of $16.8 million, or 211.0%, as compared to 
2008. Net non-cash charges primarily consisted of a non-cash deferred tax benefit offset by depreciation, amortization and 
stock-based compensation expense. The increase in our net cash from operating activities in 2009 was primarily due to our 
net income, cash inflows from changes in working capital and greater collection of accounts receivable, which resulted in an 
improvement in the number of days that sales were outstanding from 68 days in 2008 to 57 days in 2009. This decrease in 
accounts receivable occurred despite an increase in revenues during the fourth quarter. 

Net Cash Used in Investing Activities

In 2011, our investing activities used $109.2 million. Investing activities consisted of acquisition consideration of $89.2 
million, net of cash acquired, for our 2011 acquisitions, acquisition-related payments of $2.0 million for commitments related 
to  prior  years’  acquisitions  and  $18.0  million  of  capital  expenditures  and  intangible  asset  purchases.  The  increase  in  cash 
used  in  investing  activities  from  2010  relates  to  the  consideration  paid  net  of  cash  acquired  for  our  2011  acquisitions 
combined with an increase in capital spending. 

In 2010, our investing activities used $84.1 million. Investing activities consisted of acquisition consideration of $70.4 
million net of cash acquired for our 2010 acquisitions, acquisition-related payments of $1.5 million for commitments related 
to prior years’ acquisitions and $12.2 million of capital expenditures. The increase in cash used in investing activities from 
2009  relates  to  the  consideration paid  net of  cash  acquired  for our 2010  acquisitions  combined  with  an  increase  in  capital 
spending. 

In 2009, our investing activities used $24.7 million. Investing activities consisted of acquisition consideration of $11.6 
million net of cash acquired for our 2009 acquisitions, acquisition-related payments of $3.6 million for commitments related 
to prior years’ acquisitions and $9.5 million of capital expenditures. The decrease in cash used in investing activities from 
2008 relates to a decrease in capital spending of $0.8 million combined with a decrease in acquisition-related payments of 
$6.9 million. 

Capital  expenditures  as  of  December  31,  2011,  2010  and  2009  were  primarily  related  to  investments  in  technology 

infrastructure to support our growth initiatives. 

Net Cash Provided by Financing Activities

Our financing activities used $6.7 million in 2011, representing a decrease of $176.7 million, as compared to the same 
period of 2010. Cash used by financing activities during 2011 was primarily related to payments on our term loan of $8.1 
million,  payments  on  our  revolving  credit  facility  of  $8.0  million,  capital  lease  payments  of  $0.5  million,  $0.8  million  of 
follow on offering costs and $0.2 million of excess tax benefit related to stock options. These increases were offset by $10.5 
million in proceeds from the issuance of common stock. 

68 

 
Our financing activities provided $170.0 million in 2010, representing an increase of $169.9 million, as compared to the 
same  period  of  2009.  Cash  provided  by  financing  activities  during  2010  was  used  to  support  our  operations,  as  a  funding 
source for acquisitions and for capital expenditures related to the expansion of our technology infrastructure. Cash provided 
by financing activities in 2010 was primarily related to net proceeds from our initial public offering on August 11, 2010, a 
subsequent  public  stock  offering  on  December  10,  2010  and  $40.0  million  of  proceeds  as  a  result  of  borrowing  from  our 
credit facility. Related to our August 11, 2010 initial public offering, we sold 6,000,000 shares of common stock resulting in 
proceeds, net of transaction expenses, of $57.5 million. Related to our December 3, 2010 public stock offering, we sold an 
additional 4,000,000 shares of common stock in the offering resulting in net proceeds, net of transaction expenses, of $98.4 
million. Cash proceeds were partially offset by payments to extinguish our secured subordinated promissory notes and our 
preferred stockholder notes payable of $10.0 million and $6.5 million, respectively, in the third quarter of 2010, combined 
with aggregate principal payments of $11.3 million for scheduled term debt maturities, capital lease obligations and preferred 
stockholder notes payable. Additionally, during 2010, we paid $0.7 million of preferred stock dividends that had accrued on 
our convertible preferred stock, which were offset by $2.4 million in proceeds from the issuance of common stock. 

Our financing activities provided $0.1 million in 2009, representing a decrease of $25.8 million, or 99.6%, as compared 
to  2008.  Cash  provided  by  financing  activities  in  2009  was  primarily  related  to  net  proceeds  from  refinancing  our  credit 
facility,  offset  by  payments  for  scheduled  term  debt  maturities,  capital  lease  obligations  and  preferred  stockholder  notes 
payable. 

Cash  provided  by  financing  activities  during  2011  was  used  to  support  our  operations  until  we  achieved  positive 
operating  cash  flow,  as  a  funding  source  for  acquisitions  and  for  capital  expenditures  related  to  the  expansion  of  our 
technology infrastructure. 

Contractual Obligations, Commitments and Contingencies

The  following  table  summarizes,  as  of  December  31,  2011,  our  minimum  payments  for  long-term  debt  and  other 

obligations for the next five years and thereafter: 

Secured revolving credit facility ........................   $
Interest payments on long-term debt 

obligations(1) .................................................  
Capital (finance) leases ......................................  
Operating lease obligations ................................  
Acquisition-related liabilities(2) ........................  

$

_________________ 

Payments Due by Period 

Total

Less Than
1 year

1-3 years
(in thousands) 

  3-5 years 

More Than
5 years

50,312

$

— $

— $ 

50,312  $

6,080
65
27,913
14,311
98,681

$

1,520
65
6,593
12,728
20,906

$

3,040
—
11,678
1,583
16,301

$ 

1,520 
—
9,642 
—
61,474  $

—

—
—
—
—
—

(1)  The amount of interest payments on long-term debt obligations represents current obligations using rates in effect as of 

December 31, 2011. 

(2)  We have made several acquisitions in which a portion of the cash purchase price is payable at various times through 

2014. 

Long-Term Debt Obligations

In September 2009, we entered into a credit facility which provided for a $35.0 million term loan and a $10.0 million 
revolving line of credit. A portion of the proceeds from the credit facility was used to repay the balance outstanding under our
prior credit facility. The term loan and revolving line of credit were collateralized by substantially all our personal property.
Prior to the June 2010 amendment discussed below, the term loan and revolving line of credit bore interest at rates of the 
greater of 7.5%, a stated rate of 5.0% plus LIBOR (or, if greater, 2.5%), or a stated rate of 5.0% plus the bank’s prime rate 
(or, if greater, 3.5%, the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). 

69 

 
  
  
 
 
 
In February 2010, we entered into an amendment to the credit facility. Under the terms of the amendment, the original 
term loan was increased by an additional $10.0 million. The proceeds from the amendment were primarily used to finance the 
February  2010  acquisition  of  certain  assets  of  Domin-8  Enterprise  Solutions,  Inc.  The  related  interest  rates  and  maturity 
periods remained consistent with the terms of the credit facility. Until the June 2010 amendment discussed below, we made 
principal payments on the term loan in quarterly installments of approximately $1.8 million. 

In  June  2010,  we  entered  into  a  subsequent  amendment  to  the  credit  facility.  Under  the  terms  of  the  June  2010 
amendment, an additional $30.0 million in term loans was made available for borrowing until December 22, 2011. After the 
June 2010 amendment and prior to the February 2011 amendment discussed below, the term loan and revolving line of credit 
bore interest at a stated rate of 3.5% plus LIBOR, or a stated rate of 0.75% plus Wells Fargo’s prime rate (or, if greater, the
federal funds rate plus 0.5% or three month LIBOR plus 1.0%). After the June 2010 amendment and prior to the February 
2011 amendment discussed below, interest on the term loans and the revolver was payable monthly, or for LIBOR loans, at 
the end of the applicable 1-, 2-, or 3-month interest period. Under the terms of the June 2010 amendment and prior to the 
December  2011  amendment  and  restatement  discussed  below,  principal  payments  on  the  term  loan  were  paid  in  quarterly 
installments equal to 3.75% of the principal amount of term loans. 

In  September  2010,  we  entered  into  an  amendment  to  the  credit  facility.  Under  the  terms  of  the  September  2010 
amendment, the definition of “fixed charges” under the credit facility was amended to specifically exclude the cash dividend 
and debt repayments made with the proceeds of our initial public offering. 

In November 2010, we  entered  into  an  additional  amendment  to  the  credit  facility  and obtained  consent  to  the  Level 
One acquisition. Under the terms of the November 2010 amendment, we increased the maximum allowable “senior leverage 
ratio” under the credit facility and amended the definition of “permitted indebtedness” in the credit facility to permit amounts
payable in the future pursuant to the Level One acquisition. In addition, we borrowed $30.0 million on our delayed draw term 
loans to facilitate the acquisition. 

In February 2011, we entered into a subsequent amendment to the Credit Agreement. Under the terms of the February 
2011  amendment,  our  revolving  line  of  credit  was  increased  from  $10.0  million  to  $37.0  million.  In  addition,  the  interest 
rates  on  the  term  loan  and  revolving  line  of  credit  were  amended  to  provide  for  a  rate  that  was  dependent  on  our  senior 
leverage ratio and ranged from a stated rate of 2.75% to 3.25% plus LIBOR or, at our option, a stated rate of 0.0% to 0.5% 
plus Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). Prior to the 
December 2011 amendment and restatement discussed below, principal payments on the term loan and outstanding revolver 
balance remain consistent with the June 2010 amendment. 

In December 2011, we entered into an Amended and Restated Credit Agreement (“Restated Agreement”) to amend the 
original  credit  facility.  The  Restated  Agreement  provides  for  a  secured  revolving  credit  facility  in  an  aggregate  principal 
amount of up to $150.0 million, subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of letters of
credit  on  our  behalf.  The  Restated  Agreement  converted  our  outstanding  term  loan  under  the  original  credit  facility  into 
revolving  loans.  As  of  December  31,  2011,  $50.3  million  was  outstanding  under  our  revolving  line  of  credit  and  $10.0 
million was available for the issuance of letters of credit. Revolving loans accrue interest at a per annum rate equal to, at the 
Company’s option, either LIBOR or Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.50% or three month 
LIBOR plus 1.00%), in each case plus a margin ranging from 2.50% to 3.00%, in the case of LIBOR loans, and 0.00% to 
0.25%  in  the  case  of  prime  rate  loans,  based  upon  the  Company’s  senior  leverage  ratio.  The  interest  is  due  and  payable 
monthly,  in  arrears,  for  loans  bearing  interest  at  the prime  rate  and  at  the  end  of  the applicable  1-, 2-,  or 3-month  interest 
period  in  the  case  of  loans  bearing  interest  as  the  adjusted  LIBOR  rate.  Principal,  together  with  all  accrued  and  unpaid 
interest, is due and payable on December 30, 2015. Advances under the credit facility may be voluntarily prepaid, and must 
be  prepaid  with  the  proceeds  of  certain  dispositions,  extraordinary  receipts  and  indebtedness  and  in  full  upon  a  change  in 
control. 

All  of  our  obligations  under the  loan  facility  are  secured  by  substantially  all  of our property.  All  of our  existing  and 
future domestic subsidiaries are required to guaranty our obligations under the credit facility, other than certain immaterial 
subsidiaries  and  our  payment  processing  subsidiary,  RealPage  Payment  Processing  Services,  Inc.  Our  foreign  subsidiaries 
may,  under  certain  circumstances,  be  required  to  guaranty  our  obligations  under  the  credit  facility.  Such  guarantees  by 
existing and future subsidiaries are and will be secured by substantially all of the property of such subsidiaries. 

Our credit facility contains customary covenants which limit our and certain of our subsidiaries’ ability to, among other 
things,  incur  additional  indebtedness  or  guarantee  indebtedness  of  others;  create  liens  on  our  assets;  enter  into  mergers  or 
consolidations;  dispose  of  assets;  prepay  indebtedness  or  make  changes  to  our  governing  documents  and  certain  of  our 
agreements; pay dividends and make other distributions on our capital stock, and redeem and repurchase our capital stock; 

70 

 
make  investments,  including  acquisitions;  enter  into  transactions  with  affiliates;  and  make  capital  expenditures.  Our  credit 
facility  additionally  contains  customary  affirmative  covenants,  including  requirements  to,  among  other  things,  take  certain 
actions in the event we form or acquire new subsidiaries; hold annual meetings with our lenders; provide copies of material 
contracts and amendments to our lenders; locate our collateral only at specified locations; and use commercially reasonable 
efforts to ensure that certain material contracts permits the assignment of the contract to our lenders; subject in each case to
customary exceptions and qualifications. We are also required to comply with a fixed charge coverage ratio, which is a ratio 
of  our  EBITDA  to  our  fixed  charges  as  determined  in  accordance  with  the  credit  facility,  of  1.25:1:00  for  each  12-month 
period ending at the end of a fiscal quarter, and a senior leverage ratio, which is a ratio of the outstanding revolver usage to
our EBITDA as determined in accordance with the credit facility, of 2.75:1.00 on the last day of each fiscal quarter. 

In  the  event  of  a  default  on  our  credit  facility,  the  obligations  under  the  credit  facility  could  be  accelerated,  the 
applicable  interest  rate  under  the  credit  facility  could  be  increased,  and  our  subsidiaries  that  have  guaranteed  the  credit 
facility could be required to pay the obligations in full, and our lenders would be permitted to exercise remedies with respect
to  all  of  the  collateral  that  is  securing  the  credit  facility,  including  substantially  all  of  our  and  our  subsidiary  guarantors’
assets.  Any  such  default  that  is  not  cured  or  waived  could  have  a  material  adverse  effect  on  our  liquidity  and  financial 
condition. 

Off-Balance Sheet Arrangements

We do not have any off-balance sheet financing arrangements and we do not have any relationships with unconsolidated 
entities  or  financial  partnerships,  such  as  entities  often  referred  to  as  structured  finance  or  special  purpose  entities,  which
have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited 
purposes. 

Recent Accounting Pronouncements

Goodwill

In September 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 
2011-08,  Intangibles  —  Goodwill  and  Other  (Topic  350)  —  Testing  Goodwill  for  Impairment,  to  allow  entities  to  use  a 
qualitative approach to test goodwill for impairment. ASU 2011-08 permits an entity to first perform a qualitative assessment 
to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is
concluded  that  this  is  the  case,  it  is  necessary  to  perform  the  currently  prescribed  two-step  goodwill  impairment  test. 
Otherwise, the two-step goodwill impairment test is not required. We adopted this accounting standard in the fourth quarter 
2011. 

Comprehensive Income

In June 2011, the FASB issued ASU 2011-05 “Comprehensive Income (Topic 220) — Presentation of Comprehensive 
Income” (“ASU 2011-05”) effective for fiscal years, and interim periods within those years, beginning after December 15, 
2011 with early adoption permitted. This accounting standard provides new disclosure guidance related to the presentation of 
the Statement of Comprehensive Income. This guidance eliminates the current option to report other comprehensive income 
and its components in the statement of changes in equity. We adopted this accounting standard in the fourth quarter 2011. 
This adoption does not have any impact on our financial position or results of operations. 

Business Combinations

In  December  2010,  the  FASB  issued  ASU  2010-29  “Business  Combinations  (Topic  805)—Disclosure  of 
Supplementary  Pro  Forma  Information  for  Business  Combinations”  (“ASU  2010-29”)  effective  prospectively  for  material 
(either on an individual or aggregate basis) business combinations entered into in fiscal years beginning on or after December 
15,  2010.  This  accounting  standard  update  clarifies  SEC  registrants  presenting  comparative  financial  statements  should 
disclose in their pro forma information revenue and earnings of the combined entity as though the current period business 
combinations  had  occurred  as  of  the  beginning  of  the  comparable  prior  annual  reporting  period  only.  The  update  also 
expands the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring 
pro  forma  adjustments  directly  attributable  to  the  business  combination  included  in  the  reported  pro  forma  revenue  and 
earnings. These requirements changed our annual pro forma disclosures for acquisitions which have historically included the 
impact on all comparable periods. ASU 2010-29 also changes our annual and quarterly pro forma disclosures to include a 
description and the related amount of material adjustments made to pro forma results as seen in Note 3 of the Notes to the 
Consolidated Financial Statements herein. 

71 

 
Item 7A.   Quantitative and Qualitative Disclosures about Market Risk

Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market 
prices  and  rates.  Our  market  risk  exposure  is  primarily  a  result  of  fluctuations  in  interest  rates.  We  do  not  hold  or  issue 
financial instruments for trading purposes. 

We had cash and cash equivalents of $51.3 million and $118.0 million at December 31, 2011 and 2010, respectively. 

We hold cash and cash equivalents for working capital purposes. We do not have material exposure to market risk with 
respect to investments, as our investments consist primarily of highly liquid investments purchased with original maturities of
three months or less. We do not use derivative financial instruments for speculative or trading purposes; however, we may 
adopt specific hedging strategies in the future. Any declines in interest rates, however, will reduce future interest income. 

We had total outstanding debt of $50.3 million and $66.0 at December 31, 2011 and 2010, respectively. The interest 
rate on this debt is variable and adjusts periodically based on the three-month LIBOR rate. If the LIBOR rate changes by 1%, 
our annual interest expense would change by approximately $0.5 million. 

72 

 
Item 8.      Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Reports of Ernst & Young LLP, Independent Registered Public Accounting Firm .............................................

Consolidated Balance Sheets ................................................................................................................................

Consolidated Statements of Operations ................................................................................................................

Consolidated Statements of Comprehensive (Loss) Income.................................................................................

Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ (Deficit) Equity ........

Consolidated Statements of Cash Flows ...............................................................................................................

Notes to Consolidated Financial Statements .........................................................................................................

Page

74

75

76

77

78

79

80

73 

 
Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of 
RealPage, Inc. 

We have audited the accompanying consolidated balance sheets of RealPage, Inc. (the “Company”) as of December 31, 
2011 and 2010, and the related consolidated statements of operations, comprehensive (loss) income, redeemable convertible 
preferred stock and stockholders’ (deficit) equity and cash flows for each of the three years in the period ended December 31, 
2011.  Our  audits  also  included  the  financial  statement  schedule  listed  in  the  index  under  Item  15(c).  These  financial 
statements and schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on 
these financial statements and schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements  and  schedule  are  free  of  material  misstatement.  An  audit  also  includes  examining,  on  a  test  basis,  evidence 
supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles 
used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated 
financial position of RealPage, Inc. at December 31, 2011 and 2010, and the consolidated results of its operations and its cash
flows for each of the three years in the period ended December 31, 2011 in conformity with United States generally accepted 
accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects, the information set forth within. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States),  the  Company’s  internal  control  over  financial  reporting  as  of  December  31,  2011,  based  on  criteria  established  in 
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission 
and our report dated February 24, 2012 expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP  

Dallas, Texas 
February 24, 2012 

74 

 
Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders 
RealPage, Inc. 

We have audited RealPage, Inc’s (the Company) internal control over financial reporting as of December 31, 2011, 
based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission (the COSO criteria). The Company’s management is responsible for maintaining 
effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial 
reporting  included  in  the  accompanying  “Management’s  Report  on  Internal  Control  over  Financial  Reporting.”  Our 
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).  Those  standards  require  that  we  plan  and perform  the  audit  to  obtain  reasonable  assurance  about  whether 
effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an 
understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness  exists,  testing  and 
evaluating the design and operating effectiveness of internal control based upon the assessed risk, and performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as 
necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that 
receipts  and  expenditures  of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and 
directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized 
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become 
inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may 
deteriorate.

As  indicated  in  the  accompanying,  Report  by  management  on  internal  control  over  financial  reporting, 
management’s assessment of, and conclusion on, the effectiveness of internal control over financial reporting did not include 
the internal controls of SeniorLiving.net and Multifamily  Technology Solutions, Inc., which are included in the December 
31,  2011  consolidated  financial  statements  of  the  Company  and  collectively  constituted  approximately  29  percent  and  4 
percent  of  total  assets  and  revenues,  respectively,  as  of  December  31,  2011.  Our  audit  of  internal  control  over  financial 
reporting  of  the  Company  also  did  not  include  an  evaluation  of  the  internal  control  over  financial  reporting  of  Senior-
Living.com, Inc. and Multifamily Technology Solutions, Inc. 

In our opinion, RealPage, Inc. maintained, in all material respects, effective internal control over financial reporting 

as of December 31, 2011, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States),  the  consolidated  balance  sheets  of  the  Company  as  of  December  31,  2011  and  2010,  and  the  related  consolidated 
statements  of  operations,  comprehensive  income  (loss),  stockholders’  equity  (deficit)  and  cash  flows  for  each  of  the  three 
years  in  the  period  ended  December  31,  2011  of  the  Company  and  our  report  dated  February  24,  2012  expressed  an 
unqualified opinion thereon. 

/s/ Ernst & Young LLP  

Dallas, Texas 
February 24, 2012 

75 

 
RealPage, Inc.

Consolidated Balance Sheets
(in thousands, except share amounts)

December 31,

2011 

2010

Assets
Current assets: 

Cash and cash equivalents .......................................................................................................   $ 
Restricted cash .........................................................................................................................  
Accounts receivable, less allowance for doubtful accounts of $979 and $1,370 at 

51,273 
19,098 

$

118,010
15,346

December 31, 2011 and 2010, respectively.........................................................................  
Deferred tax asset, net of valuation allowance ........................................................................  
Other current assets .................................................................................................................  
Total current assets ..............................................................................................................  
Property, equipment, and software, net .......................................................................................  
Goodwill ......................................................................................................................................  
Identified intangible assets, net ....................................................................................................  
Deferred tax asset, net of valuation allowance ............................................................................  
Other assets ..................................................................................................................................  

43,883 
272 
10,232 
124,758 
27,974 
129,292 
112,308 
2,539 
3,194 
Total assets .......................................................................................................................... $  400,065 

Liabilities and stockholders’ equity
Current liabilities: 

Accounts payable ....................................................................................................................   $ 
Accrued expenses and other current liabilities ........................................................................  
Current portion of deferred revenue ........................................................................................  
Current portion of long-term debt ...........................................................................................  
Customer deposits held in restricted accounts.........................................................................  
Total current liabilities ........................................................................................................  
Deferred revenue .........................................................................................................................  
Revolving credit facility ..............................................................................................................  
Long-term debt, less current portion ............................................................................................  
Other long-term liabilities ............................................................................................................  
Total liabilities ....................................................................................................................  

Commitments and contingencies (Note 8) 
Preferred stock, $0.001 par value, 10,000,000 shares authorized and zero shares issued and 

12,218 
25,816 
57,325 
— 
19,017 
114,376 
8,693 
50,312 
— 
3,803 
177,184 

$

$

29,577
1,529
6,060
170,522
24,515
73,885
54,361
17,322
2,187
342,792

4,787
15,436
47,717
10,781
15,253
93,974
7,947
—
55,258
13,029
170,208

outstanding at December 31, 2011 and 2010, respectively .....................................................

—

—

Stockholders’ equity: 

Common stock, $0.001 par value: 125,000,000 shares authorized, 73,115,779 and 
68,703,366 shares issued and 72,701,571 and 68,490,277 shares outstanding at 
December 31, 2011 and 2010, respectively.........................................................................
Additional paid-in capital ........................................................................................................  
Treasury stock, at cost: 414,208 and 213,089 shares at December 31, 2011 and 2010, 

73 
316,964 

respectively .........................................................................................................................  
(3,138)
(90,961)
Accumulated deficit .................................................................................................................  
(57)
Accumulated other comprehensive loss ..................................................................................  
222,881 
Total stockholders’ equity ...................................................................................................  
Total liabilities and stockholders’ equity ............................................................................   $  400,065 

$

69
263,219

(958)
(89,730)
(16)
172,584
342,792

See accompanying notes 

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc.

Consolidated Statements of Operations
(in thousands, except per share amounts)

Year Ended December 31,
2010 

2011

2009

Revenue:

On demand ....................................................................................................... $ 239,436
6,581
On premise .......................................................................................................
Professional and other ......................................................................................
11,962
257,979
Total revenue ................................................................................................
105,717
Cost of revenue(1) ................................................................................................
152,262
Gross profit .........................................................................................................
Operating expense:

Product development(1) ...................................................................................
Sales and marketing(1) .....................................................................................
General and administrative(1) ..........................................................................
Total operating expense ...............................................................................
Operating income ................................................................................................
Interest expense and other, net ..............................................................................
(Loss) income before income taxes ....................................................................
Income tax (benefit) expense ................................................................................
Net (loss) income ................................................................................................. $
Net (loss) income attributable to common stockholders

44,561
63,923
41,968
150,452
1,810
(3,251) 
(1,441) 
(210) 
(1,231) 

Basic ............................................................................................................. $
Diluted .......................................................................................................... $

(1,231) 
(1,231) 

Net (loss) income per share attributable to common stockholders

Basic ............................................................................................................. $
Diluted .......................................................................................................... $

(0.02) 
(0.02) 

Weighted average shares used in computing net (loss) income per share 

attributable to common stockholders 

$  169,678 
8,545 
10,051 
  188,274 
79,044 
  109,230 

36,922 
37,693 
28,328 
  102,943 
6,287 
(5,501)
786 
719 
67 

$ 

$ 
$ 

$ 
$ 

(2,877)
(2,877)

(0.07)
(0.07)

Basic .............................................................................................................
Diluted ..........................................................................................................

68,480
68,480

39,737 
39,737 

_________________ 

$ 128,377
3,860
8,665
140,902
58,513
82,389

27,446
27,804
20,210
75,460
6,929
(4,528)
2,401
(26,028)
28,429

10,611
10,611

0.44
0.42

23,934
25,511

$

$
$

$
$

(1) 

Includes stock-based compensation expense as follows:  

Year Ended December 31,
2010 

2011

2009

Cost of revenue .....................................................................................................
Product development ............................................................................................
Sales and marketing ..............................................................................................
General and administrative ...................................................................................

$

1,655
4,594
12,017
4,352

$  

633 
2,568 
2,493 
1,646 

$

367
1,175
498
765

See accompanying notes 

77 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc.

Consolidated Statements of Comprehensive (Loss) Income
(in thousands)

Net (loss) income .................................................................................................
Other comprehensive loss — foreign currency translation adjustment ............
Comprehensive (loss) income .............................................................................

$

$

(1,231)  $   

(41) 

(1,272)  $   

67
(16)
51

$

$

Year Ended December 31,
2010 

2011

2009
28,429
—
28,429

78 

 
 
 
 
 
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B

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc.

Consolidated Statements of Cash Flows
(in thousands)

Cash flows from operating activities:

Net (loss) income .............................................................................................
Adjustments to reconcile net (loss) income to net cash provided by operating 

$

(1,231) 

$ 

67

$

28,429

Year Ended December 31,

2011

2010 

2009

activities: 
Depreciation and amortization ....................................................................
Deferred tax expense (benefit) ....................................................................
Stock-based compensation ..........................................................................
Excess tax benefit from stock options .........................................................
Loss on disposal of assets............................................................................
Impairment of assets ...................................................................................
Acquisition-related contingent consideration..............................................
Changes in assets and liabilities, net of assets acquired and liabilities 

assumed in business combinations: 
Accounts receivable ................................................................................
Customer deposits ...................................................................................
Other current assets .................................................................................
Other assets .............................................................................................
Accounts payable ....................................................................................
Accrued compensation, taxes and benefits .............................................
Deferred revenue .....................................................................................
Other current and long-term liabilities ....................................................
Net cash provided by operating activities ...............................................

Cash flows from investing activities:

Purchases of property, equipment and software ..............................................
Acquisition of businesses, net of cash acquired ..............................................
Intangible asset additions ................................................................................
Net cash used by investing activities ......................................................

Cash flows from financing activities:

Proceeds from public offerings, net of underwriting discount and offering 

costs .............................................................................................................
Proceeds from notes payable ...........................................................................
Payments on notes payable ..............................................................................
Proceeds from revolving credit facility ...........................................................
Payments on revolving credit facility ..............................................................
Payments on capital lease obligations .............................................................
Preferred stock dividend ..................................................................................
Issuance of common stock ...............................................................................
Excess tax benefit from stock options .............................................................
Purchase of treasury stock ...............................................................................
Net cash (used) provided by financing activities ....................................
Net (decrease) increase in cash and cash equivalents .............................
Effect of exchange rate on cash ..............................................................

Cash and cash equivalents:

29,147 
524 
22,618 
161 
398 
— 
(410) 

(11,101) 
12 
342 
(930) 
4,224 
(1,186) 
7,810 
(1,152) 
49,226 

(16,147) 
(91,231) 
(1,850)
(109,228) 

(775) 
— 
(58,086) 
50,312 
(7,953) 
(525) 
— 
12,674 
(161) 
(2,180) 
(6,694) 
(66,696) 
(41) 

20,956
(85)
7,340
(161)
57
33
8

(2,068)
(334)
(3,162)
155
699
404
1,319
2,462
27,690

(12,178)
(71,941)
—
(84,119)

  155,946
40,000
(26,257)
—
—
(1,539)
(666)
2,403
161
(20)
  170,028
  113,599
(16)

Beginning of period .........................................................................................
End of period ...................................................................................................

Supplemental cash flow information:

Cash paid for interest .......................................................................................
Cash paid for income taxes, net of refunds ......................................................

Non-cash financing activities:

Fixed assets acquired under capital leases .......................................................
Accrued dividends and accretion of preferred stock........................................
Conversion of preferred stock to common shares ...........................................

118,010 
51,273 

4,427
$  118,010

2,498 
1,024 

$ 
$ 

5,268
193

$

$
$

— 
— 
— 

$ 
$ 
3,030
$  73,761

— $
$
$

$

$
$

$
$
$

14,769
(26,308)
2,805
—
127
119
—

2,407
255
559
(1,140)
645
(461)
1,094
1,458
24,758

(9,509)
(15,167)
—
(24,676)

—
35,000
(16,853)
(10,000)
—
(5,592)
(2,516)
547
—
(489)
97
179
—

4,248
4,427

3,833
228

2,462
5,678
3,005

See accompanying notes. 

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RealPage, Inc.

Notes To Consolidated Financial Statements

1. The Company

RealPage, Inc., a Delaware corporation, and its subsidiaries, (the “Company” or “we” or “us”) is a provider of property 
management solutions that enable owners and managers of single-family and a wide variety of multi-family rental property 
types to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. Our on 
demand software solutions are delivered through an integrated software platform that provides a single point of access and a 
shared repository of prospect, resident and property data. By integrating and streamlining a wide range of complex processes 
and  interactions  among  the  rental  housing  ecosystem  of  owners,  managers,  prospects,  residents  and  service  providers,  our 
platform optimizes the property management process and improves the experience for all of these constituents. Our solutions 
enable property owners and managers to optimize revenues and reduce operating costs through higher occupancy, improved 
pricing  methodologies,  new  sources  of  revenue  from  ancillary  services,  improved  collections  and  more  integrated  and 
centralized processes. 

Initial Public Offering

On August 11, 2010, our registration statement on Form S-1 (File No 333-166397) relating to our initial public offering 
was declared effective by the Securities and Exchange Commission (“SEC”). We sold 6,000,000 shares of common stock in 
our  initial  public  offering.  Our  common  stock  began  trading  on  August  12,  2010  on  the  NASDAQ  Global  Select  Stock 
Market under the symbol “RP,” and our initial public offering closed on August 17, 2010. Upon closing of our initial public 
offering, all outstanding shares of our preferred stock, including a portion of accrued but unpaid dividends on our outstanding
shares of Series A, Series A1 and Series B convertible preferred stock, were converted into 29,567,952 shares of common 
stock.

On December 6, 2010, our registration statement on Form S-1 (File No 333-170667) relating to a public stock offering 
was declared effective by the SEC. We sold an additional 4,000,000 shares of common stock in the offering. The offering 
closed on December 10, 2010. 

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated balance sheets as of December 31, 2011 and 2010 and the accompanying consolidated 
statements of operations and cash flows for each of the three years ended December 31, 2011 represent our financial position, 
results of operations and cash flows as of and for the periods then ended. The consolidated financial statements include the 
accounts  of  RealPage,  Inc.  and  our  wholly-owned  subsidiaries.  All  material  intercompany  accounts  and  transactions  have 
been eliminated in consolidation. 

Segment and Geographic Information

Our chief operating decision maker is our Chief Executive Officer, who reviews financial information presented on a 
company-wide  basis.  As  a  result,  we  determined  that  the  Company  has  a  single  reporting  segment  and  operating  unit 
structure.

Principally, all of our revenues for the years ended December 31, 2011, 2010 and 2009 were in North America. 

Net long-lived assets held were $26.4 million and $24.0 million in North America, and $1.6 million and $0.5 million in 

our international subsidiaries at December 31, 2011 and 2010, respectively. 

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States 
(“GAAP”) requires our management to make certain estimates and assumptions that affect the reported amounts of assets and 
liabilities  and  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial  statements,  and  the  reported 
amounts  of  revenues  and  expenses  during  the  reporting  periods.  Significant  estimates  include  the  allowance  for  doubtful 
accounts;  the useful  lives of  intangible  assets  and  the recoverability  or impairment  of  tangible  and  intangible  asset  values; 

81 

 
purchase  accounting  allocations  and  related  reserves;  revenue  and  deferred  revenue;  stock-based  compensation;  and  our 
effective  income  tax  rate  and  the  recoverability  of  deferred  tax  assets,  which  are  based  upon  our  expectations  of  future 
taxable income and allowable deductions. Actual results could differ from these estimates. 

Cash Equivalents

We  consider  all  highly  liquid  investments  with  a  maturity  date,  when  purchased,  of  three  months  or  less  to  be  cash 

equivalents. 

Concentrations of Credit Risk

Our cash accounts are maintained at various financial institutions and may, from time to time, exceed federally insured 

limits. The Company has not experienced any losses in such accounts. 

Concentrations of credit risk with respect to accounts receivable result from substantially all of our customers being in 
the multi-family rental housing market. Our customers, however, are dispersed across different geographic areas. We do not 
require collateral from customers. We maintain an allowance for losses based upon the expected collectability of accounts 
receivable.  Accounts  receivable  are  written  off  upon  determination  of  non-collectability  following  established  Company 
policies based on the aging from the accounts receivable invoice date. 

No single customer accounted for 5% or more of our revenue or accounts receivable for the years ended December 31, 

2011, 2010 or 2009. 

Fair Value of Financial Instruments

Financial  assets  and  liabilities  with  carrying  amounts  approximating  fair  value  include  cash  and  cash  equivalents, 
restricted cash, accounts receivable, accounts payable and accrued expenses and other current liabilities. The carrying amount 
of these financial assets and liabilities approximates fair value because of their short maturities. The carrying amount of our
debt and other long-term liabilities approximates their fair value. The fair value of debt was based upon our management’s 
best estimate of interest rates that would be available for similar debt obligations as of December 31, 2011 and 2010 and was 
consistent with the interest rates we received in connection with the refinancing of our debt obligations in December 2011. 

Fair Value Measurements

The Company measures certain financial assets and liabilities at fair value pursuant to a fair value hierarchy based on 
inputs  to  valuation  techniques  that  are  used  to  measure  fair  value  that  are  either  observable  or  unobservable.  Observable 
inputs reflect assumptions market participants would use in pricing an asset or liability based on market data obtained from 
independent sources while unobservable inputs reflect a reporting entity’s pricing based upon its own market assumptions. 
The fair value hierarchy consists of the following three levels: 

Level 1 —  

Inputs are quoted prices in active markets for identical assets or liabilities. 

Level 2 —  

Inputs are quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar
assets  or  liabilities  in  markets  that  are  not  active,  inputs  other  than  quoted  prices  that  are  observable  and 
market-corroborated inputs which are derived principally from or corroborated by observable market data. 

Level 3 —  

Inputs  are  derived  from  valuation  techniques  in  which  one  or  more  significant  inputs  or  value  drivers  are 
unobservable. 

Accounts Receivable

For several of our solutions, we invoice customers prior to the period in which service is provided. Accounts receivable 
represent trade receivables from customers when we have invoiced for software solutions and/or services and we have not yet 
received payment. We present accounts receivable net of an allowance for doubtful accounts. We maintain an allowance for 
doubtful accounts for estimated losses resulting from the inability of customers to make required payments, or the customer 
cancelling prior to the service being rendered. In doing so, we consider the current financial condition of the customer, the 
specific details of the customer account, the age of the outstanding balance, the current economic environment and historical 
credit trends. As a result, a portion of our allowance is for services not yet rendered and, therefore, is charged as an offset to 
deferred  revenue,  which  does  not  have  an  effect  on  the  statement  of  operations.  Any  change  in  the  assumptions  used  in 

82 

 
analyzing a specific account receivable might result in an additional allowance for doubtful accounts being recognized in the 
period in which the change occurs. For certain transactions, we have met the requirements to recognize income in advance of 
physically invoicing the customer. In these instances, we record an asset for the amount that will be due from the customer 
upon invoicing. 

Property, Equipment and Software

Property,  equipment  and  software  are  recorded  at  cost  less  accumulated  depreciation  and  amortization,  which  are 

computed using the straight-line method over the following estimated useful lives: 

Leasehold improvements ......................................................................................................................................... 
Data processing and communications equipment .................................................................................................... 
Furniture, fixtures and other equipment ................................................................................................................... 
Software ................................................................................................................................................................... 

1-10 years 
1-10 years 
1-5 years 
1-4 years 

Software includes purchased software and internally developed software. Leasehold improvements are depreciated over 

the shorter of the lease term or the estimated useful lives of the assets. 

Business Combinations

When we acquire businesses, we allocate the total consideration paid to the fair value of the tangible assets, liabilities, 
and identifiable intangible assets acquired. Any residual purchase consideration is recorded as goodwill. The allocation of the
purchase price requires our management to make significant estimates in determining the fair values of assets acquired and 
liabilities assumed, in particular with respect to identified intangible assets. These estimates are based on the application of
valuation  models  using  historical  experience  and  information  obtained  from  the  management  of  the  acquired  companies. 
These  estimates  can  include,  but  are  not  limited  to,  the  cash  flows  that  an  asset  is  expected  to  generate  in  the  future,  the 
appropriate  weighted-average  cost  of  capital  and  the  cost  savings  expected  to  be  derived  from  acquiring  an  asset.  These 
estimates are inherently uncertain and unpredictable. In addition, unanticipated events and circumstances may occur which 
may affect the accuracy or validity of these estimates. In accordance with new accounting guidance, beginning in 2009, we 
began including the fair value of contingent consideration to be paid within the total consideration allocated to the fair value
of the assets acquired and liabilities assumed. This requires us to make estimates regarding the fair value of the amounts to be
paid. Additionally, we expense acquisition-related costs as incurred rather than including as a component of purchase price. 

Impairment of Long-Lived Assets

We  perform  an  impairment  review  of  long-lived  assets  held  and  used  whenever  events  or  changes  in  circumstances 
indicate  that  the  carrying  value  may  not  be  recoverable.  Factors  we  consider  important  that  could  trigger  an  impairment 
review include, but are not limited to, significant under-performance relative to projected future operating results, significant 
changes in the manner of our use of the acquired assets or our overall business and/or product strategies. When we determine 
that  the  carrying  value  of  a  long-lived  asset  may  not  be  recoverable  based  upon  the  existence  of  one  or  more  of  these 
indicators,  we  determine  the  recoverability  by  comparing  the  carrying  amount  of  the  asset  or  asset  group  to  net  future 
undiscounted  cash flows  that the  asset or  assets  are  expected  to  generate. We would  then recognize  an  impairment  charge 
equal to the amount by which the carrying amount exceeds the fair market value of the asset or assets. 

Goodwill and Other Intangible Assets with Indefinite Lives

We test goodwill and other intangible assets with indefinite lives for impairment separately on an annual basis in the 
fourth quarter of each year. Additionally, we will test goodwill and other intangible assets with indefinite lives in the interim
if  events  and  circumstances  indicate  that  goodwill  and  other  intangible  assets  with  indefinite  lives  may  be  impaired.  The 
events and circumstances that we consider include significant under-performance relative to projected future operating results 
and  significant  changes  in  our  overall  business  and/or  product  strategies.  We  evaluate  impairment  of  goodwill  by  first 
performing a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is 
less than its carrying value. If it is concluded that this is the case, it is necessary to perform the two-step goodwill impairment 
test. Otherwise, the two-step goodwill impairment test is not required using a two-step process. The first step of the two-step
test  involves  a  comparison  of  the  fair  value  of  a  reporting  unit  with  its  carrying  amount.  If  the  carrying  amount  of  the 
reporting  unit  exceeds  its  fair  value,  the  second  step  of  the  process  involves  a  comparison  of  the  fair  value  and  carrying 
amount  of  the  goodwill  of  that  reporting  unit  and  determination  of  the  impairment  charge,  if  any.  We  evaluate  other 
intangible assets with indefinite lives by estimating the fair value of those assets based on estimated future earnings derived
from the assets using the income approach model. For those intangible assets with indefinite lives that have been determined 

83 

 
to be inseparable due to their interchangeable use, we have grouped into single units of accounting for purposes of testing for
impairment.  If  the  carrying  amount  of  the  other  intangible  assets  with  indefinite  lives  exceeds  the  fair  value,  we  would 
recognize an impairment loss equal to the excess of carrying value over fair value. If an event occurs that would cause us to 
revise our estimates and assumptions used in analyzing the value of our goodwill and other intangible assets with indefinite 
lives, the revision could result in a non-cash impairment charge that could have a material impact on our financial results. 
There was no impairment of goodwill or intangible assets with indefinite lives in 2011, 2010 or 2009. 

Intangible Assets

Intangible  assets  consist  of  acquired  developed  product  technologies,  acquired  customer  relationships,  vendor 
relationships, non-competition agreements and tradenames. We record intangible assets at fair value and amortize those with 
finite  lives  over  the  shorter  of  the  contractual  life  or  the  estimated  useful  life.  We  estimate  the  useful  lives  of  acquired 
developed product technologies and customer relationships based on factors that include the planned use of each developed 
product technology and the expected pattern of future cash flows to be derived from each developed product technology and 
existing  customer  relationships.  We  include  amortization  of  acquired  developed  product  technologies  in  cost  of  revenue, 
amortization of acquired customer relationships in sales and marketing expenses and amortization of vendor relationships and 
non-competition agreements in general and administrative expenses in our consolidated statements of operations. 

Income Taxes

Income taxes are provided based on the liability method, which results in income tax assets and liabilities arising from 
temporary differences. Temporary differences are differences between the tax basis of assets and liabilities and their reported
amounts  in  the  financial  statements  that  will  result  in  taxable  or  deductible  amounts  in  future  years.  The  liability  method 
requires the effect of tax rate changes on current and accumulated deferred income taxes to be reflected in the period in which
the rate change was enacted. The liability method also requires that deferred tax assets be reduced by a valuation allowance 
unless it is more likely than not that the assets will be realized. 

We  may  recognize  a  tax  benefit  from  uncertain  tax  positions  only  if  it  is  at  least  more  likely  than  not  that  the  tax 
position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax 
benefits  recognized  in  the  financial  statements  from  such  a  position  are  measured  based  on  the  largest  benefit  that  has  a 
greater than 50% likelihood of being realized upon settlement with the taxing authorities. Upon our adoption of the related 
standard, there was no liability for uncertain tax positions due to the fact that there were no identified tax benefits that were 
considered uncertain positions. 

We establish valuation allowances when necessary to reduce deferred tax assets to the amounts expected to be realized. 
We evaluate the need for, and the adequacy of, valuation allowances based on the expected realization of our deferred tax 
assets. The factors used to assess the likelihood of realization include historical earnings, our latest forecast of taxable income 
and available tax planning strategies that could be implemented to realize the net deferred tax assets. 

Revenue Recognition

We  derive  our  revenue  from  three  primary  sources:  our  on  demand  software  solutions;  our  on  premise  software 
solutions; and professional and other services. We commence revenue recognition when all of the following conditions are 
met: 

•

•

•

•

there is persuasive evidence of an arrangement;  

the solution and/or service has been provided to the customer;  

the collection of the fees is probable; and  

the amount of fees to be paid by the customer is fixed or determinable.  

For  multi-element  arrangements  that  include  multiple  software  solutions  and/or  services,  we  allocate  arrangement 
consideration to all deliverables that have stand-alone value based on their relative selling prices. In such circumstances, we
utilize the following hierarchy to determine the selling price to be used for allocating revenue to deliverables as follows: 

•

Vendor  specific  objective  evidence  (VSOE),  if  available.  The  price  at  which  we  sell  the  element  in  a  separate 
stand-alone transaction; 

84 

 
•

•

Third-party evidence of selling price (TPE), if VSOE of selling price is not available. Evidence from us or other 
companies of the value of a largely interchangeable element in a transaction; and 

Estimated  selling  price  (ESP),  if  neither  VSOE  nor  TPE  of  selling price  is  available.  Our  best  estimate  of  the 
stand-alone selling price of an element in a transaction. 

Our  process  for  determining  ESP  for  deliverables  without  VSOE  or  TPE  considers  multiple  factors  that  may  vary 
depending  upon  the  unique  facts  and  circumstances  related  to  each  deliverable.  Key  factors  primarily  considered  in 
developing ESP include prices charged by us for similar offerings when sold separately, pricing policies and approvals from 
standard pricing and other business objectives. 

From time to time, we sell on demand software solutions with professional services. In such cases, as each element has 
stand  alone  value,  we  allocate  arrangement  consideration  based  on  our  estimated  selling  price  of  the  on  demand  software 
solution and VSOE of the selling price of the professional services. 

Taxes collected from customers and remitted to governmental authorities are presented on a net basis. 

On Demand Revenue

Our  on  demand  revenue  consists  of  license  and  subscription  fees,  transaction  fees  related  to  certain  of  our  software-

enabled value-added services and commissions derived from us selling certain risk mitigation services. 

License  and  subscription  fees  are  comprised  of  a  charge  billed  at  the  initial  order  date  and  monthly  or  annual 
subscription fees for accessing our on demand software solutions. The license fee billed at the initial order date is recognized
as revenue on a straight-line basis over the longer of the contractual term or the period in which the customer is expected to 
benefit, which we consider to be four years. Recognition starts once the product has been activated. Revenue from monthly 
and annual subscription fees is recognized on a straight-line basis over the access period. 

We recognize revenue from transaction fees derived from certain of our software-enabled value-added services as the 

related services are performed. 

As  part  of  our  risk  mitigation  services  to  the  rental  housing  industry,  we  act  as  an  insurance  agent  and  derive 
commission revenue from the sale of insurance products to individuals. The commissions are based upon a percentage of the 
premium  that  the  insurance  company  charges  to  the  policyholder  and  are  subject  to  forfeiture  in  instances  where  a 
policyholder cancels prior to the end of the policy. If the policy is cancelled, our commissions are forfeited as a percent of the 
unearned premium. As a result, we recognize the commissions related to these services ratably over the policy term as the 
associated premiums are earned. Additionally, we earn a contingent commission based upon loss experience of the policies 
sold by us. Our estimate of this contingent commission is recorded quarterly based on actual and estimated claims and losses. 

On Premise Revenue

Revenue from our on premise software solutions is comprised of an annual term license, which includes maintenance 
and  support.  Customers  can  renew  their  annual  term  license  for  additional  one-year  terms  at  renewal  price  levels.  We 
recognize the annual term license on a straight-line basis over the contract term. 

In addition, we have arrangements that include perpetual licenses with maintenance and other services to be provided 
over  a  fixed  term.  We  allocate  and  defer  revenue  equivalent  to  the  VSOE  of  fair  value  for  the  undelivered  elements  and 
recognize the difference between the total arrangement fee and the amount deferred for the undelivered elements as revenue. 
We  have  determined  that  we  do  not  have  VSOE  of  fair  value  for  our  customer  support  and  professional  services  in  these 
specific arrangements. As a result, the elements within our multiple-element sales agreements do not qualify for treatment as 
separate units of accounting. Accordingly, we account for fees received under multiple-element arrangements with customer 
support or other  professional  services  as  a single unit  of accounting  and  recognize  the  entire  arrangement  ratably  over  the 
longer of the customer support period or the period during which professional services are rendered. 

Professional and Other Revenue

Professional  &  other  revenue  is  recognized  as  the  services  are  rendered  for  time  and  material  contracts.  Training 

revenues are recognized after the services are performed. 

85 

 
Deferred Revenue

Deferred  revenue  primarily  consists  of  billings  or  payments  received  in  advance  of  revenue  recognition  from  our 
subscription  service  described  above  and  is  recognized  as  the  revenue  recognition  criteria  are  met.  For  several  of  our 
solutions,  we  invoice  our  customers  in  annual,  monthly  or  quarterly  installments  in  advance  of  the  commencement  of  the 
service period. Accordingly, the deferred revenue balance does not represent the total contract value of annual subscription 
agreements. 

Cost of Revenue

Cost of revenue consists primarily of salaries and related personnel expenses of our operations and support personnel, 
including training and implementation services, expenses related to the operation of our data center, fees paid to third-party 
providers, allocations of facilities overhead costs and depreciation, amortization of acquired technologies and amortization of
capitalized software. 

Customer Acquisition Costs

The costs of obtaining new customers are expensed as incurred.  

Share-Based Compensation

We record stock-based compensation expense for options granted to employees based on the estimated fair value for the 
awards, using the Black-Scholes option pricing model on the date of grant. We recognize expense over the requisite service 
period, which is generally the vesting period, on a straight-line basis. 

At each stock option grant date, we utilize  peer group data to calculate  our expected volatility. Expected volatility  is 
based  on  historical  volatility  rates  of  publicly  traded  peers.  Expected  life  is  computed  using  the  mid-point  between  the 
vesting period and contractual life of the options granted. The risk-free rate is based on the treasury yield rate with a maturity 
corresponding  to  the  expected  option  life  assumed  at  the  grant  date.  Forfeiture  rates  are  estimated  using  historical  and 
expected future trends. 

Changes  to  the  underlying  assumptions  may  have  a  significant  impact  on  the  underlying  value  of  the  stock  options, 

which could have a material impact on our consolidated financial statements. 

We have granted stock options at exercise prices believed to be equal to the fair market value of our common stock, as 
of the grant date. Given the absence of any active market for our common stock before our initial public offering, the fair 
market value of the common stock underlying stock options granted was determined by our compensation committee, with 
input from our management, and considered contemporaneous third-party valuations. 

The fair value of our time-based restricted stock awards is based on the closing price on the date of grant. We recognize 
expense over the requisite service period, which is generally the vesting period, on a straight-line basis. For our performance-
based  restricted  stock  awards,  we  recognized  compensation  expense  over  the  requisite  service  period  when  it  becomes 
probable the performance condition will be achieved. 

Capitalized Product Development Costs

We  capitalize  specific  product  development  costs,  including  costs  to  develop  software  products  or  the  software 
components  of  our  solutions to  be  marketed  to  external  users,  as well  as  software programs  to  be  used  solely  to  meet  our 
internal  needs.  The  costs  incurred  in  the  preliminary  stages  of  development  related  to  research,  project  planning,  training, 
maintenance and general and administrative activities, and overhead costs are expensed as incurred. The costs of relatively 
minor  upgrades  and  enhancements  to  the  software  are  also  expensed  as  incurred.  Once  an  application  has  reached  the 
development  stage,  internal  and  external  costs  incurred  in  the  performance  of  application  development  stage  activities, 
including  costs  of  materials,  services  and  payroll  and  payroll-related  costs  for  employees,  are  capitalized,  if  direct  and 
incremental, until the software is substantially complete and ready for its intended use. Capitalization ceases upon completion
of  all  substantial  testing.  We  also  capitalize  costs  related  to  specific  upgrades  and  enhancements  when  it  is  probable  the 
expenditures will result in additional functionality. Capitalized costs are recorded as part of property and equipment. Internal
use  software  is  amortized  on  a  straight-line  basis  over  its  estimated  useful  life,  generally  three  years.  We  capitalized  $2.3 
million and $1.4 million of product development costs during the years ended December 31, 2011 and 2010, respectively, 

86 

 
and  recognized  amortization  expense  of  $1.8  million,  $1.3  million  and  $1.3  million  during  the  years  ended  December  31, 
2011, 2010 and 2009, respectively, included as a component of cost of revenue. Unamortized product development cost was 
$3.7 million and $3.2 million at December 31, 2011 and 2010, respectively. Our management evaluates the useful lives of 
these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that could impact 
the recoverability of these assets. There were no impairments to internal use software during the years ended December 31, 
2011, 2010 or 2009. 

Advertising Expenses

Advertising costs are expensed as incurred and totaled $11.0 million, $7.7 million and $5.9 million for the years ended 

December 31, 2011, 2010 and 2009, respectively. 

Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following:  

December 31,

2011 

2010

Accrued compensation, payroll taxes and benefits ........................................................................   $ 
Current portion of capital leases ....................................................................................................    
Current portion of liabilities related to acquisitions.......................................................................    
Other current liabilities ..................................................................................................................    
Total accrued expenses and other current liabilities ......................................................................   $ 

Other Long-Term Liabilities

Other long-term liabilities consisted of the following:  

$

(in thousands)
6,330
65
12,728
6,693
25,816

$

6,946
525
2,058
5,907
15,436

December 31,

2011 

2010

(in thousands)

Capital leases, less current portion ..................................................................................................   $ 
Long-term liabilities related to acquisitions, less current portion...................................................    
Other long-term liabilities ...............................................................................................................    
Total other long-term liabilities ......................................................................................................   $ 

— 
1,583
2,220
3,803

$

$

65
10,501
2,463
13,029

Recently Issued Accounting Standards

In September 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 
2011-08,  Intangibles  —  Goodwill  and  Other  (Topic  350)  —  Testing  Goodwill  for  Impairment,  to  allow  entities  to  use  a 
qualitative approach to test goodwill for impairment. ASU 2011-08 permits an entity to first perform a qualitative assessment 
to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is
concluded  that  this  is  the  case,  it  is  necessary  to  perform  the  currently  prescribed  two-step  goodwill  impairment  test. 
Otherwise, the two-step goodwill impairment test is not required. We adopted this accounting standard in the fourth quarter 
2011. 

In June 2011, the FASB issued ASU 2011-05 “Comprehensive Income (Topic 220) — Presentation of Comprehensive 
Income”  effective  for  fiscal  years,  and  interim  periods  within  those  years,  beginning  after  December  15,  2011  with  early 
adoption permitted. This accounting standard provides new disclosure guidance related to the presentation of the Statement 
of  Comprehensive  Income.  This  guidance  eliminates  the  current  option  to  report  other  comprehensive  income  and  its 
components  in  the  statement  of  changes  in  equity.  We  adopted  this  accounting  standard  in  the  fourth  quarter  2011.  This 
adoption does not have any impact on our financial position or results of operations. 

In  December  2010,  the  FASB  issued  ASU  2010-29  “Business  Combinations  (Topic  805)—Disclosure  of 
Supplementary  Pro  Forma  Information  for  Business  Combinations”  effective  prospectively  for  material  (either  on  an 
individual or aggregate basis) business combinations entered into in fiscal years beginning on or after December 15, 2010 
with  early  adoption  permitted.  This  accounting  standard  update  clarifies  SEC  registrants  presenting  comparative  financial 
statements should disclose in their pro forma information revenue and earnings of the combined entity as though the current 
period  business  combinations  had  occurred  as  of  the  beginning  of  the  comparable  prior  annual  reporting  period  only.  The 

87 

 
 
 
 
 
update also expands the supplemental pro forma disclosures to include a description of the nature and amount of material, 
nonrecurring  pro  forma  adjustments  directly  attributable  to  the  business  combination  included  in  the  reported  pro  forma 
revenue and earnings. We adopted ASU 2010-29 during the first quarter of 2011. These requirements changed our annual pro 
forma disclosures for acquisitions which have historically included the impact on all comparable periods. ASU 2010-29 also 
changed  our  annual  and  quarterly  pro  forma  disclosures  to  include  a  description  and  the  related  amount  of  material 
adjustments made to pro forma results as seen in Note 3 herein. 

3. Acquisitions

2011 Acquisitions

In  May  2011,  we  acquired  substantially  all  of  the  assets  of  Compliance  Depot,  LLC  (“Compliance  Depot”)  for 
approximately $22.5 million which included a cash payment of $19.2 million at closing and three deferred payments of $1.1 
million  each  payable  six,  twelve  and  eighteen  months  after  the  acquisition  date.  The  acquisition  of  Compliance  Depot 
expands our ability to provide vendor risk management and compliance software solutions for the rental housing industry. 
This  acquisition  was  financed  from  proceeds  from  our  initial  public  offering  and  cash  flows  from  operations.  Acquired 
intangibles were recorded at fair value based on assumptions made by us. The acquired developed product technologies have 
a useful life of three years amortized on a straight-line basis. Acquired customer relationships have a useful life of nine years
which  will  be  amortized  proportionately  to  the  expected  discounted  cash  flows  derived  from  the  asset.  The  tradenames 
acquired  have  an  indefinite  useful  life  as  we  do  not  plan  to  cease  using  the  tradenames  in  the  marketplace.  All  direct 
acquisition  costs  were  less  than  $0.1  million  and  expensed  as  incurred.  We  included  the  results  of  operations  of  this 
acquisition  in  our  consolidated  financial  statements  from  the  effective  date  of  the  acquisition.  Goodwill  and  identified 
intangibles associated with this acquisition are deductible for tax purposes. 

In July 2011, we acquired Senior-Living.com, Inc., operating under the name SeniorLiving.net (“SLN”), pursuant to an 
Agreement and Plan of Merger. The acquisition of SLN expands our lead generation capabilities into the senior living rental 
housing  market.  The  preliminary  purchase  price  consisted  of  a  cash  payment  of  $4.0  million  at  closing,  additional  cash 
payments of $0.5 million, half of which is due on each of the first and second anniversaries of the acquisition date, and an 
estimated  cash  payment  payable  (acquisition-related  contingent  consideration)  and  up  to  400,000  shares  of  our  common 
stock, in each case payable based on the achievement of certain revenue targets as defined in the purchase agreement. This 
acquisition was financed from proceeds from cash flows from operations. At the acquisition date, we recorded a liability for 
the estimated fair value of the acquisition-related contingent consideration of $0.3 million. In addition, we recorded the fair
value of the common shares of $8.4 million. These fair values were based on management’s estimate of the fair value of the 
cash  and  the  restricted  common  shares  using  a  probability  weighted  discounted  cash  flow  model  on  the  achievement  of 
certain  revenue  targets.  The  cash  payment  has  a  maximum  value  of  $0.5  million.  The  acquired  developed  product 
technologies have a useful life of three years amortized on a straight-line basis. Acquired customer relationships have a useful
life of ten years which will be amortized proportionately to the expected discounted cash flows derived from the asset. The 
tradenames acquired have an indefinite useful life as we do not plan to cease using the tradenames in the marketplace. All 
direct acquisition costs were approximately $0.1 million and expensed as incurred. We included the results of operations of 
this acquisition in our consolidated financial statements from the effective date of the acquisition. Goodwill and identified 
intangibles associated with this acquisition are not deductible for tax purposes. The liability established for the acquisition-
related  contingent  consideration  will  continue  to  be  re-evaluated  and  recorded  at  an  estimated  fair  value  based  on  the 
probabilities,  as  determined  by  management,  of  achieving  the  related  targets  (a  level  3  input).  This  evaluation  will  be 
performed until all of the targets have been met or terms of the agreement expire. As of December 31, 2011, our liability for 
the estimated cash payment was $0.3 million and the estimated fair value of the common stock was $8.4 million. During the 
three and twelve months ended December 31, 2011, there were no costs due to changes in the estimated fair value of the cash 
acquisition-related contingent consideration. 

In August 2011, we acquired Multifamily Technology Solutions, Inc. (“MTS”), which owns the Internet listing service 
for  rental  properties  called  MyNewPlace,  pursuant  to  an  Agreement  and  Plan  of  Merger.  MTS  continued  as  the  surviving 
corporation  of  the  Merger  and  a  wholly  owned  subsidiary  of  RealPage.  The  acquisition  of  MTS  adds  an  Internet  listing 
service  for  rental  properties  and  expands  our  syndication  and  organic  lead  generation  capabilities.  This  acquisition  was 
financed from proceeds from our initial public offering, cash flows from operations and issuance of restricted common stock. 
The preliminary purchase price consisted of a cash payment of $64.0 million, including amount placed in escrow, net of cash 
acquired,  294,770  shares  of  RealPage  restricted  common  stock  and  the  assumption  of  MTS  stock  options  exercisable  for 
349,693  shares  of  RealPage  common  stock.  In  addition,  the  purchase  agreement  included  a  put  option  on  the  restricted 
common shares, in which, if the average market price of our common shares falls below an established threshold, we will pay 
the  difference  between  the  average  market  price  and  the  established  threshold  in  cash.  We  established  a  liability  of  $1.2 
million for the put option which is based on its estimated fair value at the acquisition date. We also recorded the fair value of

88 

 
the restricted common shares and the assumed stock options of $6.3 million and $3.6 million, respectively. The fair value of 
the  restricted  common  shares  was  based  on  management’s  estimate  of  the  fair  value  of  restricted  common  shares  using  a 
probability weighted discounted cash flow model. The fair values of the assumed stock options and the put option was based 
on the Black-Scholes option pricing model using inputs consistent with those used in the valuation of our stock options. The 
acquired  developed  product  technologies  have  a  useful  life  of  three  years  amortized  on  a  straight-line  basis.  Acquired 
customer relationships have a useful life of ten years which will be amortized proportionately to the expected discounted cash 
flows  derived  from  the  asset.  The  tradenames  acquired  have  an  indefinite  useful  life  as  we  do  not  plan  to  cease  using  the 
tradenames in the marketplace. All direct acquisition costs were approximately $0.8 million and expensed as incurred. We 
included the results of operations of this acquisition in our consolidated financial statements from the effective date of the 
acquisition.  Goodwill  and  identified  intangibles  associated  with  this  acquisition  are  not  deductible  for  tax  purposes.  The 
liability established for the put option on the restricted common shares will continue to be re-evaluated and recorded at an 
estimated fair value based on the changes in market prices of our common stock (a level 2 input). During the twelve months 
ended December 31, 2011, we recognized a gain of $0.6 million due to changes in the estimated fair value of the put option 
for restricted common shares. One of the minority shareholders of MTS is our customer. In connection with the distribution 
of the purchase price, we paid this customer for their proportion of the purchase price. This transaction was at arm’s length 
and is not related to the ongoing relationship with us. 

The purchase agreement also included a portion of the cash and restricted common shares consideration to be placed 
into escrow. As such, we placed $14.0 million in cash and 65,873 restricted common shares into an escrow account on the 
date  of  acquisition. One half of  these  amounts  will  be  released from  escrow  twelve months  after  the  acquisition date.  The 
remaining amounts will be released eighteen months after the acquisition date. 

We allocated the purchase price for MTS, SLN and Compliance Depot as follows: 

MTS

SLN
(in thousands) 

Compliance
Depot

Intangible assets:  

Developed product technologies ......................................................... $
Customer relationships .......................................................................
Tradenames .........................................................................................
Goodwill .................................................................................................
Deferred revenue ....................................................................................
Net deferred taxes ...................................................................................
Net other assets .......................................................................................
Total purchase price, net of cash acquired .............................................. $

2,280
27,600
24,800
33,795
(164)
(15,574)
2,210
74,947

$

$

1,200 
2,630 
2,560 
8,356 
— 
(1,347) 
(224) 
13,175 

$

$

382
9,030
2,230
13,349
(2,380)
—
(110)
22,501

2010 Acquisitions

In November 2010, we acquired certain of the assets of Level One, LLC and L1 Technology, LLC (collectively “Level 
One”), subsidiaries of IAS Holdings, LLC, for approximately $61.9 million, which included a cash payment of $53.9 million 
at closing and a deferred payment of up to approximately $8.0 million, payable in cash or the issuance of our common stock 
eighteen months after the acquisition date. The acquisition of Level One further expanded our ability to provide on demand 
leasing center services. To facilitate the acquisition, we borrowed $30.0 million on our delayed draw term loans and utilized 
$24.0 million of the net proceeds from our initial public offering. Acquired intangibles were recorded at fair value based on 
assumptions  made  by  us.  The  acquired  developed  product  technologies  have  a  useful  life  of  three  years  amortized  on  a 
straight-line basis. Acquired customer relationships have a useful life of nine years which will be amortized proportionately 
to the expected discounted cash flows derived from the asset. The tradenames acquired have an indefinite useful life as we do 
not plan to cease using the tradenames in the marketplace. All direct acquisition costs were approximately $0.3 million and 
expensed as incurred. We included the results of operations of this acquisition in our consolidated financial statements from 
the effective date of the acquisition. Goodwill and identified intangibles associated with this acquisition are deductible for tax
purposes. 

In July 2010, we purchased 100% of the outstanding stock of eReal Estate Integration, Inc. (“eREI”) for approximately 
$8.6 million, net of cash acquired, which included a cash payment of $3.8 million and an estimated cash payment payable 
upon the achievement of certain revenue targets (acquisition-related contingent consideration) and the issuance of 499,999 
restricted common shares, which vest as certain revenue targets are achieved as defined in the purchase agreement. At the 
acquisition date, we recorded a liability for the estimated fair value of the acquisition-related contingent consideration of $0.8 
million. In addition, we recorded the fair value of the restricted common shares of $3.3 million. These fair values were based 
on  management’s  estimate  of  the  fair  value  of  the  cash  and  the  restricted  common  shares  using  a  probability  weighted 

89 

 
  
discounted  cash  flow  model  on  the  achievement  of  certain  revenue  targets.  The  cash  payment  and  the  related  restricted 
common shares have a maximum value of $1.8 million and $4.4 million, respectively. This acquisition was financed from 
proceeds  from  our  revolving  line  of  credit  and  cash  flows  from  operations.  The  acquisition  of  eREI  improved  our  lead 
management and lead syndication capabilities. Acquired intangibles were recorded at fair value based on assumptions made 
by  us.  The  acquired  developed  product  technologies  have  a  useful  life  of  three  years  amortized  on  a  straight-line  basis. 
Acquired  customer  relationships  have  a  useful  life  of  ten  years  which  will  be  amortized  proportionately  to  the  expected 
discounted cash flows derived from the asset. The tradenames acquired have an indefinite useful life as we do not plan to 
cease using the tradenames in the marketplace. All direct acquisition costs were approximately $0.1 million and expensed as 
incurred. We included the results of operations of this acquisition in our consolidated financial statements from the effective
date  of  the  acquisition.  Goodwill  and  identified  intangibles  associated  with  this  transaction  are  not  deductible  for  tax 
purposes.  The liability  established  for  the  acquisition-related  contingent consideration will  continue  to be  re-evaluated  and 
recorded at an estimated fair value based on the probabilities, as determined by management, of achieving the related targets 
(a level 3 input). This evaluation will be performed until all of the targets have been met or terms of the agreement expire. As
of  December  31,  2011,  our  liability  for  the  estimated  cash  payment  was  $0.7  million.  During  the  twelve  months  ended 
December 31, 2011, we recognized a loss of $0.1 million due to changes in the estimated fair value of the cash acquisition-
related contingent consideration. 

In February 2010, we acquired the assets of Domin-8 Enterprise Solutions, Inc. (“Domin-8”). The acquisition of these 
assets improved our ability to serve our multi-family clients with mixed portfolios that include smaller, centrally-managed 
apartment  communities.  The  aggregate  purchase  price  at  closing  was  $12.9  million,  net  of  cash  acquired,  which  was  paid 
upon acquisition of the assets. We acquired deferred revenue as a contractual obligation, which was recorded at its assessed 
fair value of $4.5 million. The fair value of the deferred revenue was determined based on estimated costs to support acquired 
contracts plus a reasonable margin. The acquired intangibles were recorded at fair value based on assumptions made by us. 
The customer relationships have useful lives of approximately nine years and are amortized in proportion to the estimated 
cash flows derived from the relationship. Acquired developed product technologies have a useful life of three years and are 
amortized  straight-line  over  the  estimated  useful  life. We have determined  that  the  tradename  has  an  indefinite  life,  as  we 
anticipate  keeping  the  tradename  for  the  foreseeable  future  given  its  recognition  in  the  marketplace.  Approximately  $0.9 
million  of  transaction  costs  related  to  this  acquisition  were  expensed  as  incurred.We  included  the  operating  results  of  this 
acquisition in our consolidated results of operations from the effective date of the acquisition. This acquisition was financed
from  the  proceeds  from  the  amended  credit  agreement  and  cash  flow  from  operations.  This  acquisition  made  immediately 
available product offerings that complemented our existing products. Goodwill and identified intangibles associated with this 
acquisition are deductible for tax purposes. 

We allocated the purchase price for Level One, eREI and Domin-8 as follows: 

Level One

eREI 
(in thousands) 

Domin-8

Intangible assets: 

Developed product technologies ......................................................... $
Customer relationships .......................................................................
Tradenames .........................................................................................
Goodwill .................................................................................................
Deferred revenue ....................................................................................
Net deferred taxes ...................................................................................
Net other assets .......................................................................................
Total purchase price, net of cash acquired .............................................. $

692
18,300
3,740
36,897
(352)
—
2,573
61,850

$

$

5,279 
498 
844 
4,664 
— 
(2,648) 
(14) 
8,623 

$

$

3,678
6,418
1,278
4,896
(4,502)
—
1,155
12,923

Pro Forma Results of Acquisitions

The  following  table  presents  unaudited  pro  forma  results  of  operations  for  2011  and  2010  as  if  the  aforementioned 
acquisitions had occurred at the beginning of each period presented. We prepared the pro forma financial information for the 
combined  entities  for  comparative  purposes  only,  and  it  is  not  indicative  of  what  actual  results  would  have  been  if  the 
acquisitions had taken place at the beginning of the periods presented, or of future results. 

90 

 
  
 
Year Ended December 31,

2011 
Pro Forma 
(unaudited) 

2010
Pro Forma
(unaudited)

Revenue:  

On demand ......................................................................................................................
On premise ......................................................................................................................
Professional and other ....................................................................................................
Total revenue ..............................................................................................................
Net (loss) .............................................................................................................................
Net (loss) attributable to common stockholders: 

Basic and diluted ............................................................................................................

$

$

252,931 
6,581 
11,962 
271,474 
(3,664) 

203,699
9,295
10,079
223,073
(3,052)

(3,664) 

(5,996)

Net loss per share attributable to common stockholders:

Basic ...............................................................................................................................
Diluted ............................................................................................................................

$
$

(0.05)  $
(0.05)  $

(0.15)
(0.15)

The acquisitions in 2011 and 2010 were financed with cash flows from operations and financing activities. 

4. Property, Equipment and Software

Property, equipment and software consist of the following:  

Leasehold improvements ....................................................................................................
Data processing and communications equipment ...............................................................
Furniture, fixtures and other equipment ..............................................................................
Software ..............................................................................................................................

Less: Accumulated depreciation and amortization .............................................................
Property, equipment and software, net ...............................................................................

December 31,

2011 

2010

(in thousands)
9,924  $
38,926 
9,680 
31,266 
89,796 
(61,822) 
27,974 

$

8,772
31,712
8,012
26,617
75,113
(50,598)
24,515

$

$

Depreciation  and  amortization  expense  for  property,  equipment  and  software  was  $12.9  million,  $11.5  million  and 
$10.3  million  for  the  years  ended  December  31,  2011,  2010  and  2009,  respectively.  This  includes  depreciation  for  assets 
purchased through capital leases. 

5. Goodwill and Other Intangible Assets

The change in the carrying amount of goodwill is as follows:  

Balance at December 31, 2009 .....................................................................................................................  
Goodwill acquired ........................................................................................................................................  
Other .............................................................................................................................................................  
Balance at December 31, 2010 .....................................................................................................................  
Goodwill acquired ........................................................................................................................................  
Other .............................................................................................................................................................  
Balance at December 31, 2011 .....................................................................................................................  

(in thousands)
27,366
$
46,457
62
73,885
55,500
(93)
129,292

$

Other intangible assets consisted of the following at December 31, 2011 and 2010: 

 Amortization
Period

Carrying
Amount

December 31, 2011
Accumulated
Amortization

Net

Carrying
Amount 

December 31, 2010
Accumulated
Amortization

Net

(in thousands)

Finite-lived intangible assets 

Developed technologies .................................  
Customer relationships ...................................  
Vendor relationships ......................................  
Option to purchase building ...........................  
Non-competition agreement ...........................    
Total finite-lived intangible assets .....................    
Indefinite-lived intangible assets Tradenames ...    
Total intangible assets ........................................    

3 years
1-10 years
7 years
1 year
4-5 years

$

$

$ 25,963
74,233
5,650
—
—
105,846
39,574
$ 145,420

91 

(14,847)
(14,949)
(3,316)
—
—
(33,112)
—
(33,112)

$ 11,116
59,284
2,334
—
—
72,734
39,574
$ 112,308

$ 21,082 
34,923 
5,650 
131 
120 
61,906 
9,619
$ 71,525 

$ 

$ 

(7,618)
(6,932)
(2,480)
(22)
(112)
(17,164)
—
(17,164)

$ 13,464
27,991
3,170
109
8
44,742
9,619
$ 54,361

 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
There was no impairment of goodwill or trade names indicated during 2011 or 2010. In the fourth quarter 2011, we paid 
$1.9  million  to  acquire  domain  names  and other  intangible assets.  Amortization  of finite-lived  intangible  assets  was  $16.2 
million, $9.4 million and $4.5 million for the years ended December 31, 2011, 2010 and 2009, respectively. 

As  of  December  31,  2011,  the  following  table  sets  forth  the estimated  amortization  of  intangible  assets  for  the  years 

ending December 31: 

2012 ..............................................................................................................................................................  
2013 ..............................................................................................................................................................  
2014 ..............................................................................................................................................................  
2015 ..............................................................................................................................................................  
2016 ..............................................................................................................................................................  

  $

(in thousands)
16,222
11,631
10,539
8,040
6,384

6. Debt

In September 2009, we entered into a Credit Agreement (“Credit Agreement”), which provided for a $35.0 million term 
loan and a $10.0 million revolving line of credit. A portion of the proceeds from the Credit Agreement was used to repay the 
balance outstanding under our prior credit agreement. Prior to the June 2010 amendment discussed below, the term loan and 
revolving line of credit bore interest at rates of the greater of 7.5%, a stated rate of 5.0% plus LIBOR (or if greater, 2.5%) or a 
stated  rate  of  5.0%  plus  the  bank’s  prime  rate  (or,  if  greater  than  3.5%,  the  federal  funds  rate  plus  0.5%  or  three  month 
LIBOR plus 1.0%). The term loan and revolving line of credit were collateralized by all of our personal property and subject 
to financial covenants, including meeting certain financial measures. 

In  February  2010,  we  entered  into  an  amendment  to  the  Credit  Agreement.  Under  the  terms  of  the  amendment,  the 
original  term  loan  was  increased  by  an  additional  $10.0  million.  The  related  interest  rates  and  maturity  periods  remained 
consistent with the terms of the Credit Agreement. Prior to the June 2010 amendment discussed below, we made principal 
payments on the term loan in quarterly installments of approximately $1.8 million. 

In  June  2010,  we  entered  into  a  subsequent  amendment  to  the  Credit  Agreement.  Under  the  terms  of  the  June  2010 
amendment, an additional $30.0 million in delayed draw term loans was made available for borrowing until December 22, 
2011. After the June 2010 amendment, the term loan and revolving line of credit bore interest at a stated rate of 3.5% plus 
LIBOR, or a stated rate of 0.75% plus Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.5% or three month
LIBOR plus 1.0%). After the June 2010 amendment and prior to the December 2011 amendment discussed below, principal 
payments on the term loan were paid in quarterly installments equal to 3.75% of the principal amount of term loans. In June 
and  July  2010,  we  borrowed  a  total  of  $7.6  million  from  our  revolving  line  of  credit  in  order  to  partially  facilitate  an 
acquisition. Using the proceeds from our initial public offering, we repaid the outstanding balance of the revolver loan. 

In  August  2010,  the  lenders  under  our  Credit  Agreement  consented  to  our  using  proceeds  from  our  initial  public 
offering  to  repay  the  Notes  and  the  Stockholder  Notes  (each  as  defined  below)  and  to  pay  cash  dividends  due  upon 
conversion of our redeemable convertible preferred stock. 

In September 2010, we entered into an amendment to the Credit Agreement. Under the terms of the September 2010 
amendment, the repayment of the Notes and Stockholder Notes and the payment of the cash dividends due upon conversion 
of  our  redeemable  convertible  preferred  stock  were  excluded  from  the  definition  of  “fixed  charges”  under  the  Credit 
Agreement. 

In November 2010, we increased our term loan by an additional $30.0 million by exercising the delayed draw provision 

established in June 2010. The related interest rates and maturity periods remained consistent with the previous amendments. 

In February 2011, we entered into a subsequent amendment to the Credit Agreement. Under the terms of the February 
2011  amendment,  our  revolving  line  of  credit  was  increased  from  $10.0  million  to  $37.0  million.  In  addition,  the  interest 
rates on the term loan and revolving line of credit were amended to provide for a rate that was dependent on our leverage 
ratio and ranged from a stated rate of 2.75% to 3.25% plus LIBOR or, at our option, a stated rate of 0.0% to 0.5% plus Wells 
Fargo’s prime rate (or, if greater, the federal funds rate plus 0.5% or three month LIBOR plus 1.0%). Prior to the December 
2011 amendment discussed below, principal payments on the term loan and outstanding revolver balance remain consistent 
with the June 2010 amendment. 

92 

 
 
 
 
 
In December 2011, we entered into an Amended and Restated Credit Agreement that (“Restated Agreement”) to amend 
and restate the Credit Agreement. The Restated Agreement provides for a secured revolving credit facility in an aggregate 
principal amount of up to $150.0 million, subject to a borrowing formula, with a sublimit of $10.0 million for the issuance of 
letters of credit on our behalf. The Restated Agreement converted our outstanding term loan under the Credit Agreement into 
revolving  loans.  As  of  December  31,  2011,  $50.3  million  was  outstanding  under  our  revolving  line  of  credit  and  $10.0 
million was available for the issuance of letters of credit. Revolving loans accrue interest at a per annum rate equal to, at the 
Company’s option, either LIBOR or Wells Fargo’s prime rate (or, if greater, the federal funds rate plus 0.50% or three month 
LIBOR plus 1.00%), in each case plus a margin ranging from 2.50% to 3.00%, in the case of LIBOR loans, and 0.00% to 
0.25%  in  the  case  of  prime  rate  loans,  based  upon  the  Company’s  senior  leverage  ratio.  The  interest  is  due  and  payable 
monthly, in arrears, for loans bearing interest at the prime rate and at the end of an the applicable 1-, 2-, or 3-month interest
period  in  the  case  of  loans  bearing  interest  as  the  adjusted  LIBOR  rate.  Principal,  together  with  all  accrued  and  unpaid 
interest, is due and payable on December 30, 2015. 

Debt issuance costs incurred in connection with the Credit Agreement, Credit Agreement amendments and the Restated 
Agreement are deferred and amortized over the remaining term of the arrangement. We have unamortized debt issuance costs 
of  $1.3  million  and  $1.8  million  at  December  31,  2011  and  2010,  respectively.  As  of  December  31,  2011,  we  were  in 
compliance with our debt covenants. 

As of December 31, 2011, principal payments are due in the five years ending December 31 as follows: 

Year ending December 31, 

2012 ..........................................................................................................................................................  
2013 ..........................................................................................................................................................  
2014 ..........................................................................................................................................................  
2015 ..........................................................................................................................................................  
2016 ..........................................................................................................................................................  

  $

—
—
—
50,312
—

(in thousands)

7. Share-based Compensation

Our  Amended  and  Restated  1998  Stock  Incentive  Plan  (“Stock  Incentive  Plan”)  and  2010  Equity  Incentive  Plan 
provides for awards which may be granted in the form of incentive stock options, nonqualified stock options, restricted stock, 
stock  appreciation  rights  and  performance  units.  Our  board  of  directors  periodically  approves  increases  to  the  number  of 
shares of common stock reserved for issuance under our 2010 Equity Incentive Plan. 

Stock Option Plan

Stock options generally vest ratably over four years following the date of grant and expire ten years from the date of the 
grant. We also grant awards to our directors, generally in the form of stock options, in accordance with the Board of Directors
Policy (“Board Plan”). The options generally vest immediately and have a four-year term. Should a director leave the board, 
we have the right to repurchase shares as if the options vested on a pro rata basis. In 2009, we began issuing options that vest
over four years with 75% vesting ratably over 15 quarters and the remaining 25% vesting on the 16th quarter. All outstanding 
options were granted at exercise prices equal to or exceeding our estimate of the fair market value of our common stock at the 
date of grant. 

In connection with our acquisition of MTS, on August 24, 2011, we assumed 349,693 nonqualified and incentive stock 
options granted from MTS’s 2005 Equity Incentive Plan (“MTS Plan”) for 96 employees. Assumed options were converted 
to equivalent share-based awards of RealPage based on the ratio of our fair market value of stock to the fair market value of 
MTS’s stock on the acquisition date. The number of shares and ratio of exercise price to market price were equitably adjusted 
to preserve the intrinsic value of the award as of immediately prior to the acquisition. The conversion was accounted for as a 
modification under the provisions of GAAP which did not result in an incremental increase in the fair value of the assumed 
option awards. The majority of assumed options vest over a four-year period at a rate of 25% or 20% after one year and then 
monthly  on  a  straight-line  basis  thereafter while  others  vest  ratably  over  a  four-year  period.  Options  granted  generally  are 
exercisable up to 10 years. No further options will be granted under the MTS Plan. 

93 

 
 
 
 
 
 
The following table summarizes stock option transactions under our 2010 Equity Plan, Stock Incentive Plan, MTS Plan 

and Board Plan: 

Balance at December 31, 2008 ...................................................................
Granted ...................................................................................................
Exercised ................................................................................................
Forfeited/cancelled .................................................................................
Balance at December 31, 2009 ...................................................................
Granted ...................................................................................................
Exercised ................................................................................................
Forfeited/cancelled .................................................................................
Balance at December 31, 2010 ...................................................................
Granted ...................................................................................................
Assumed MTS Plan ................................................................................
Exercised ................................................................................................
Forfeited/cancelled .................................................................................
Expired ...................................................................................................
Balance, December 31, 2011 ......................................................................

Number of
Shares
6,234,563
2,284,000
(177,891)
(411,943)
7,928,729
2,460,600
(778,746)
(479,089)
9,131,494
1,477,250
349,693
(3,117,058)
(548,532)
(1,379)
7,291,468

  Range of 
  Exercise 
  Prices 
$  2.00-7.00 
6.00 
2.00-6.00 
2.00-7.00 
2.00-7.00 
  7.50-27.18 
2.00-9.00 
  2.00-27.18 
  2.00-27.18 
  19.73-29.50 
  0.91-23.29 
  0.91-27.18 
  4.28-29.50 
4.28-6.00 
$  0.91-29.50 

Weighted
Average
Exercise
Price

$

$

3.67
6.00
3.05
4.18
4.33
10.68
3.09
6.21
6.05
24.09
4.39
4.07
12.94
5.26
9.95

The  weighted  average  grant-date  fair  value  of  options  granted  during  the  years  ended  December  31,  2011,  2010  and 
2009 was $11.87, $5.19 and $2.63, respectively. The aggregate intrinsic value of stock options exercised in the years ended 
December 31, 2011, 2010 and 2009 was $68.6 million, $22.9 million and $0.4 million, respectively. The aggregate intrinsic 
value of outstanding stock options was $112.9 million and $227.2 million as of December 31, 2011 and 2010, respectively. 
The  aggregate  intrinsic  value  of  options  exercisable  was  $68.3  million  and  $133.4  million  as  of  December  31,  2011  and 
2010, respectively. 

The following table summarizes outstanding stock options that are vested and expected to vest, non-vested and stock 

options that are currently exercisable. 

December 31, 2011

December 31, 2010

 Fully Vested
and 
 Expected to 
Vest

7,274,630

Non-Vested
3,809,498

Exercisable
3,481,970

Fully Vested 
and 
 Expected to 
Vest
8,744,854 

 Non-Vested
  4,211,068

Exercisable
4,920,426

Number of shares outstanding ..................  
Weighted average remaining contractual 

life ........................................................  
Weighted average price per share .............   $ 

7.20
9.94

$

8.52
13.82

$

5.82
5.71

$

7.05 
5.90 

$ 

8.80
8.65

$

5.70
3.82

As  of  December  31,  2011  and  2010,  the  total  future  compensation  cost  related  to  non-vested  stock  options  to  be 
recognized  in the  consolidated  statement  of  operations was  $24.3  million  and  $12.7  million,  respectively,  with  a weighted 
average period over which these awards are expected to be recognized of 2.8 years and 2.1 years, respectively. 

The total number of stock options that vested during the year ended December 31, 2011 and 2010 was 1,416,375 and 

569,618, respectively. The fair value of these options was $35.8 million and $17.6 million, respectively. 

Stock Option Valuation Assumptions

We  have  utilized  the  Black-Scholes  option  pricing  model  as  the  appropriate  model  for  determining  the  fair  value  of 

stock-based awards. The awards granted were valued using the following assumptions: 

Risk-free interest rates ..............................................................................................................................................
Expected option life (in years) ..................................................................................................................................
Dividend yield ..........................................................................................................................................................
Expected volatility ....................................................................................................................................................

0.9-5.1%
5-6

0%
49-60%

Risk-free  interest  rate.  This  is  the  average  U.S.  Treasury  rate  (having  a  term  that  most  closely  approximates  the 

expected life of the option) for the period in which the option was granted. 

94 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Expected life of the options. This is the period of time that the options granted are expected to remain outstanding. 

Dividend yield. We have never declared or paid dividends on our common stock and do not anticipate paying dividends 

in the foreseeable future. 

Expected  volatility.  Volatility  is  a  measure  of  the  amount  by  which  a  financial  variable  such  as  a  share  price  has 
fluctuated (historical volatility) or is expected to fluctuate (expected volatility) during a period. We arrived at a volatility rate 
after considering historical and expected volatility rates of publicly traded peers. 

Restricted Stock Awards

Restricted stock is an award that entitles the holder to receive shares of our common stock as the award vests. The fair 
value  of  each  restricted  stock  award  is  based  on  the  closing  common  stock  price  on  the  date  of  grant.  Our  time-based 
restricted stock awards generally vest ratably over four years following the date of grant and expire ten years from the date of
the grant. Compensation expense for time-based restricted stock awards is recognized over the vesting period on a straight-
line basis. We have also granted certain employees performance-based restricted stock awards. These shares vest dependent 
upon attainment of various levels of performance that equal or exceed targeted levels and generally vest in their entirety two 
years from the date of grant. Compensation expense for performance-based restricted stock awards is recognized based on the 
probability of achievement of the performance condition. As of December 31, 2011, there was $22.4 million and $5.7 million 
of  unrecognized  compensation  cost  related  to  time-based  restricted  stock  awards  and  performance-based  restricted  stock 
awards,  respectively.  That  cost  is  expected  to  be  recognized  over  a  weighted-average  period  of  3.2  years  and  0.8  years, 
respectively.

A summary of time-based restricted share awards’ activity is presented in the table below. 

Balance at December 31, 2009 ....................................................................................................  
Granted ........................................................................................................................................  
Vested ..........................................................................................................................................  
Forfeited/cancelled ......................................................................................................................  
Balance at December 31, 2010 ....................................................................................................  
Granted ........................................................................................................................................  
Vested ..........................................................................................................................................  
Forfeited/cancelled ......................................................................................................................  
Balance at December 31, 2011 ....................................................................................................  

 Number of 
  Shares 

100,000
274,132
(51,332)
(1,100)
321,700
1,063,085
(197,990)
  (186,519)
  1,000,276

Weighted
Average
Price

$

$

5.04
19.21
5.10
27.18
20.54
23.92
21.48
21.60
24.54

A summary of performance-based restricted share awards’ activity is presented in the table below. 

Balance at December 31, 2009 ....................................................................................................  
Granted ........................................................................................................................................  
Vested ..........................................................................................................................................  
Forfeited/cancelled ......................................................................................................................  
Balance at December 31, 2010 ....................................................................................................  
Granted ........................................................................................................................................  
Vested ..........................................................................................................................................  
Forfeited/cancelled ......................................................................................................................  
Balance at December 31, 2011 ....................................................................................................  

 Number of 
  Shares 

Weighted
Average
Price

161,173
564,000
—
(3,146)
722,027
20,646
(209,086)
—
533,587

$

$

5.04
27.18
—
5.04
22.33
25.77
19.97
—
23.39

The aggregate intrinsic value of time-based and performance-based restricted stock awards was $25.2 million and $13.5 

million as of December 31, 2011, respectively. 

95 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Purchase Warrants

We issued a five-year warrant to purchase 25,000 and 12,500 shares of common stock at $2.00 per share in connection 
with  2004  and  2005  amendments  to  our  prior  credit  facility.  In  May  2009,  the  warrant  to  purchase  25,000  shares  was 
automatically net exercised for 15,808 shares of common stock. In March 2010, the warrant to purchase 12,500 shares was 
automatically net exercised for 8,790 shares of common stock. As of December 31, 2011, we have no warrants outstanding. 

8. Commitments and Contingencies

Lease Commitments

We lease office space and equipment under capital and operating leases that expire at various times through 2016. We 

recognize lease expense for these leases on a straight-line basis over the lease terms. 

The assets under capital lease are as follows:  

December 31,

2011 

2010

Data processing and communications equipment ..........................................................................   $ 
Software .........................................................................................................................................  

Less: Accumulated depreciation and amortization ........................................................................  
Assets under capital lease, net .......................................................................................................   $ 

$

(in thousands)
5,655
5,903
11,558
(11,298)
260

$

5,666
5,903
11,569
(9,610)
1,959

Aggregate  annual  rental  commitments  at  December  31,  2011,  under  operating  leases  with  initial  or  remaining  non-

cancelable lease terms greater than one year and capital leases are as follows: 

Capital Leases 

Operating
Leases

(in thousands)

2012 ......................................................................................................................................
2013 ......................................................................................................................................
2014 ......................................................................................................................................
2015 ......................................................................................................................................
2016 ......................................................................................................................................
Thereafter ..............................................................................................................................
Total Minimum lease payments ............................................................................................
Less amount representing average interest at 4.5% ..............................................................

Less current portion ..............................................................................................................
Long-term portion .................................................................................................................

$

$

$

$

$

6,593
6,149
5,529
5,444
4,198
—
27,913

65 
— 
— 
— 
— 
—
65 
—
65 
(65)
—

Rent expense was $7.4 million, $6.5 million and $5.1 million for the years ended December 31, 2011, 2010 and 2009, 

respectively.

Guarantor Arrangements

We  have  agreements  whereby  we  indemnify  our  officers  and  directors  for  certain  events  or  occurrences  while  the 
officer or director is or was serving at our request in such capacity. The term of the indemnification period is for the officer or 
director’s  lifetime.  The  maximum  potential  amount  of  future  payments  we  could  be  required  to  make  under  these 
indemnification agreements is unlimited; however, we have a director and officer insurance policy that limits our exposure 
and enables us to recover a portion of any future amounts paid. As a result of our insurance policy coverage, we believe the 
estimated  fair  value  of  these indemnification  agreements  is  minimal.  Accordingly,  we had no  liabilities  recorded  for  these 
agreements as of December 31, 2011 or 2010. 

In  the ordinary  course of our  business, we  enter  into  standard  indemnification provisions  in our  agreements  with our 
customers. Pursuant to these provisions, we indemnify our customers for losses suffered or incurred in connection with third-
party  claims  that  our  products  infringed  upon  any  U.S.  patent,  copyright,  trademark  or  other  intellectual  property  right. 
Where applicable, we generally limit such infringement indemnities to those claims directed solely to our products and not in 

96 

 
 
 
 
 
 
combination with other software or products. With respect to our products, we also generally reserve the right to resolve such 
claims  by  designing  a  non-infringing  alternative,  by  obtaining  a  license  on  reasonable  terms,  or  by  terminating  our 
relationship with the customer and refunding the customer’s fees. 

The potential  amount of future payments  to  defend  lawsuits  or settle  indemnified  claims  under  these  indemnification 
provisions is unlimited in certain agreements; however, we believe the estimated fair value of these indemnity provisions is 
minimal, and, accordingly, we had no liabilities recorded for these agreements as of December 31, 2011 or 2010. 

Litigation

From time to time, in the normal course of our business, we are a party to litigation matters and claims. Litigation can 
be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to 
predict and our view of these matters may change in the future as the litigation and events related thereto unfold. We expense 
legal fees as incurred. Insurance recoveries associated with legal costs incurred are recorded when they are deemed probable 
of recovery. We record a provision for contingent losses when it is both probable that a liability has been incurred and the 
amount  of  the  loss  can  be  reasonably  estimated.  An  unfavorable  outcome  in  any  legal  matter,  if  material,  could  have  an 
adverse effect on our operations, financial position, liquidity and results of operations. 

On January 24, 2011, Yardi Systems, Inc. (“Yardi”) filed a lawsuit in the U.S. District Court for the Central District of 
California  against  RealPage,  Inc.  and  DC  Consulting,  Inc.  and  filed  a  First  Amended  Complaint  on  August  12,  2011.  On 
March 28, 2011, we filed an answer and counterclaims, on May 18, 2011, we filed amended counterclaims, on September 2, 
2011, we filed Second Amended Counterclaims and on September 12, 2011, we filed an answer to Yardi’s First Amended 
Complaint.  Yardi  has  also  filed  a  pending  motion  to  dismiss  several  of  our  counterclaims  which  we  have  opposed.  On 
February 13, 2012, the Court denied Yardi’s motion with respect to all claims except for a portion of one of our claims for 
intentional interference with contract, as to which dismissal was granted. Accordingly, RealPage will move forward with its 
claims against Yardi. We currently expect trial in this case to be scheduled for late September 2012. We intend to defend this 
case and pursue our counterclaims vigorously. It is not possible to predict the outcome of this case, and as such, we have not 
recorded  a  contingent  liability  as  we  do  not  believe  an  unfavorable  outcome  is  probable  or  reasonably  estimated  as  of 
December 31, 2011. 

We  are  involved  in  other  litigation  matters  not  listed  above  but  we  do  not  consider  the  matters  to  be  material  either 
individually or in the aggregate at this time. Our view of the matters not listed may change in the future as the litigation and
events related thereto unfold. 

9. Funds Held for Others

In connection with our payment processing services, we collect tenant funds and subsequently remit these tenant funds 
to  our  customers  after  varying  holding  periods.  These  funds  are  settled  through  our  Originating  Depository  Financial 
Institution (“ODFI”) custodial account at a major bank. The ODFI custodial account balances were $18.1 million and $14.5 
million at December 31, 2011 and 2010, respectively. The ODFI custodial account balances are included in our consolidated 
balance sheets as restricted cash. The corresponding liability for these custodial balances is reflected as customer deposits. In 
connection with the timing of our payment processing services, we are exposed to credit risk in the event of nonperformance 
by other parties, such as returned checks. We utilize credit analysis and other controls to manage the credit risk exposure. We
have not experienced any credit losses to date. Any expected losses are included in our accounts receivable allowances on our 
consolidated balance sheet. 

In January 2007, we established a wholly owned subsidiary, RealPage Payment Processing Services, Inc. (“RPPS”), a 
bankruptcy-remote, special-purpose entity, and transferred the ODFI custodial accounts and all ACH transaction processing 
responsibilities to RPPS. We provide processing and administrative services to RPPS through a services agreement. 

The obligations of RPPS under the ODFI custodial account agreement are guaranteed by us. 

In connection with our resident insurance products, we collect premiums from policy holders and subsequently remit the 
premium,  net  of  our  commission,  to  the  underwriter.  We  maintain  separate  accounts  for  these  transactions.  We  had  $0.9 
million and $0.9 million in restricted cash for the periods ended December 31, 2011 and 2010, respectively, and $0.8 million 
and $0.8 million in customer deposits related to these insurance products for periods ended December 31, 2011 and 2010, 
respectively.

97 

 
10. Net Income (Loss) Per Share

Net income (loss) per share is presented in conformity with the two-class method required for participating securities. 
Holders of Series A Preferred, Series A1 Preferred, Series B Preferred and Series C Preferred are each entitled to receive 8% 
per annum cumulative dividends, payable prior and in preference to any dividends on any other shares of our capital stock. In 
the event a dividend is paid on common stock, holders of Series A Preferred, Series A1 Preferred, Series B Preferred, Series 
C Preferred and non-vested restricted stock are entitled to a proportionate share of any such dividend as if they were holders 
of  common  shares  (on  an  as-if  converted  basis).  Holders  of  Series  A  Preferred,  Series  A1  Preferred,  Series  B  Preferred, 
Series C Preferred and non-vested restricted stock do not share in loss of the Company. 

Under the two-class method, basic net income per share attributable to common stockholders is computed by dividing 
the net income attributable to common stockholders by the weighted average number of common shares outstanding during 
the period. Net income attributable to common stockholders is determined by allocating undistributed earnings, calculated as 
net income less current period Series A Preferred, Series A1 Preferred, Series B Preferred and Series C Preferred cumulative 
dividends, between the holders of common stock and Series A Preferred, Series A1 Preferred, Series B Preferred and Series 
C Preferred. Diluted net income per share attributable to common stockholders is computed by using the weighted average 
number of common shares outstanding, including potential dilutive shares of common stock assuming the dilutive effect of 
outstanding stock options using the treasury stock method. Weighted average shares from common share equivalents in the 
amount of 3,180,852 shares and 2,683,398 shares were excluded from the dilutive shares outstanding because their effect was 
anti-dilutive for the years ended December 31, 2011 and 2010, respectively. 

The  following  table  presents  the  calculation  of  basic  and  diluted  net  income  per  share  attributable  to  common 

stockholders:

Numerator: 

Year Ended December 31,
2011
2009
2010 
(in thousands, except per share amounts)

Net (loss) income ........................................................................
8% cumulative dividends on participating preferred stock.........
Undistributed earnings allocated to participating preferred and 
restricted stock .......................................................................

Net (loss) income attributable to common stockholders —

$

(1,231)
—

$

67 
(2,944) 

 $

28,429
(5,521)

—

— 

(12,297)

basic and diluted ....................................................................

$

(1,231)

$

(2,877) 

 $

10,611

Denominator: 
Basic: 

Weighted average common shares used in computing basic net 
(loss) income per share ..........................................................

Diluted: 

Weighted average common shares used in computing basic net 
(loss) income per share ..........................................................

Add weighted average effect of dilutive securities: 

Stock options..........................................................................
Stock warrants ............................................................................
Weighted average common shares used in computing diluted 

net (loss) income per share ....................................................

Net (loss) income per common share: 

68,480

39,737 

23,934

68,480

39,737 

—
—

— 
— 

68,480

39,737 

Basic ...............................................................................................
Diluted ............................................................................................

$
$

(0.02)
(0.02)

$
$

(0.07) 
(0.07) 

 $
 $

11. Income Taxes

The domestic and foreign components of income (loss) before provision for income taxes were as follows: 

Domestic ............................................................................................. $
Foreign ................................................................................................
Total .................................................................................................... $

98 

2011

Year Ended December 31,
2010 
(in thousands) 
119 
$
667 
786 

$

$

$

(926)
(515)
(1,441)

23,934

1,531
46

25,511

0.44
0.42

2009

2,111
290
2,401

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our (benefit) provision for income taxes consisted of the following components: 

Current:   

Federal ...........................................................................................
State ...............................................................................................
Foreign ...........................................................................................
Total current taxes .............................................................................
Deferred:   

Federal ...........................................................................................
State ...............................................................................................
Foreign ...........................................................................................
Total deferred taxes ...........................................................................
Total income tax provision (benefit) .............................................

$

$

2011

Year Ended December 31,
2010 
(in thousands) 

2009

—
225
70
295

299
(626)
(178)
(505)
(210)

$

$

—
384 
405 
789 

263 
(15) 
(318)
(70) 
719 

 $

 $

—
231
49
280

(25,147)
(1,161)
—
(26,308)
(26,028)

The  reconciliation  of  our  income  tax  (benefit)  expense  computed  at  the  U.S.  federal  statutory  tax  rate  to  the  actual 

income tax (benefit) expense is as follows: 

Expense derived by applying the Federal income tax rate to (loss) 

income before taxes .......................................................................... $

State income tax, net of federal benefit ..............................................
Foreign income tax .............................................................................
Change in valuation allowance ...........................................................

Benefits of assets not previously recognized ......................................

Nondeductible expenses .....................................................................
Stock Based Compensation ................................................................
Tax credits ..........................................................................................
Changes in tax rates ............................................................................
Other ...................................................................................................

$

2011

Year Ended December 31,
2010 
(in thousands) 

2009

(504)
146
215
(660)

(97)

674
137
53
(138)
(36)
(210)

$

$

275 
202 
(78) 
2,343 

(2,343) 

337 
—
(87) 
33 
37 
719 

 $

 $

837
152
(50)
(27,036)

—

166
—
—
—
(97)
(26,028)

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of the assets and 
liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax  purposes.  Significant  components  of  our 
deferred tax assets and liabilities are as follows: 

Deferred tax assets:   

Stock-based compensation............................................................................................. $
Reserves and accrued liabilities.....................................................................................
Net operating loss carryforwards ...................................................................................
Total gross deferred tax assets ...........................................................................................
Deferred tax asset valuation allowance ..............................................................................
Deferred tax assets .............................................................................................................
Deferred tax liabilities   

Property, equipment, and software ................................................................................
Other ..............................................................................................................................
Intangible assets .............................................................................................................
Total deferred tax liabilities ...............................................................................................
Net deferred tax assets/(liabilities) ..................................................................................... $

December 31,

2011 

2010

(in thousands)

6,945 
6,579 
31,604 
45,128 
(9,229) 
35,899 

(5,448) 
(1,664) 
(25,976) 
(33,088) 
2,811 

$

$

3,625
7,337
24,680
35,642
(6,870)
28,772

(3,476)
(824)
(5,621)
(9,921)
18,851

The net increase in valuation allowance for the years ended December 31, 2011 was $2.4 million, $3.2 million relating 
to our acquisition of MTS and SLN and $(0.8) million relating to various state net operating losses for which the benefit we 
have determined is more likely than not to be realized. 

99 

 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our management periodically evaluates the realizability of the deferred tax assets and, if it is determined that it is more 
likely than not that the deferred tax assets are realizable, adjusts the valuation allowance accordingly. The determination of 
the  level  of  valuation  allowance  at  December  31,  2011  is  based  on  an  estimated  forecast  of  future  taxable  income  which 
includes many judgments and assumptions. Accordingly, it is at least reasonably possible that future changes in one or more 
assumptions may lead to a change in judgment regarding the level of valuation allowance required in future periods. 

The acquisition of the stock of SLN and MTS resulted in an additional net deferred tax liability of $16.5 million. This 
net liability includes a deferred tax liability of $24.1 million related to intangibles that are not amortizable for tax purposes, a 
deferred  tax  asset,  net  of  valuation  allowance,  of  $6.4  million  related  to  net  operating  loss  carryforwards  and  other 
miscellaneous deferred tax assets of $1.2 million. 

Our  largest  deferred  tax  assets  are  our  federal  and  state  net  operating  loss  carryforwards  of  $163.5  million  and  $5.3 
million respectively. The federal net operating losses will begin to expire in 2020 and the state net operating losses will begin 
to  expire  in  2012.  Of  the  total  net  operating  loss  carryforwards,  approximately  $78.9  million  is  attributable  to  deductions 
originating from the exercise of non-qualified employee stock options, the benefit of which will be credited to paid-in capital
and deferred tax asset when realized. 

In connection with our acquisition of MTS on August 24, 2011, we assumed incentive stock options (“ISOs”) granted 
from  the  MTS  Plan.  No  tax  benefit  is  recognized  for  stock-based  compensation  attributable  to  ISOs  until  there  is  a 
disqualifying disposition, if any, for income tax purposes. A portion of our stock-based compensation is attributable to ISO 
shares; therefore, our effective tax rate is subject to fluctuation. 

A  cumulative  change  in  ownership  among  material  shareholders,  as  defined  in  Section  382  of  the  Internal  Revenue 
Code,  during  a  three-year  period  may  limit  utilization  of  the  federal  net  operating  loss  carryforwards.  Based  on  available 
information,  we  believe  we  are  not  currently  subject  the  Section  382  limitation;  however  certain  net  operating  losses 
generated by subsidiaries prior to their acquisition by the Company are subject to the Section 382 limitation. The limitation 
on these pre-acquisition net operating loss carryforwards will fully expire in 2020. 

Our current state tax expense of $0.2 million is comprised of current tax expense in jurisdictions where the utilization of 
current  net  operating  losses  is  temporarily  suspended  and  where  tax  is  considered  an  income  tax  for  financial  reporting 
purposes but is assessed on adjusted gross revenue rather than adjusted net income. 

Our subsidiary in Hyderabad, India benefited from a tax holiday granted under the Software Technology Parks of India 
program. This holiday began upon commencement of business operations in 2008 and expired on March 31, 2011. During 
this  holiday  period  we  were  required  to  pay  a  minimum  alternative  tax  which  is  available  to  reduce  our  post  holiday  tax 
liability. 

Our  subsidiary  in  Manila,  Philippines  currently  benefits  from  an  income  tax  holiday  incentives  in  the  Philippines 
pursuant  to  the  registrations  with  the  Philippine  Economic  Zone  Authority,  or  PEZA.  Under  such  PEZA  registrations,  the 
income tax holiday of our PEZA-registered project in the Philippines expires in 2015. The expiration of this tax holiday will 
increase our effective income tax rate. 

No provision has been made for U.S federal and state income taxes on the undistributed earnings of approximately $0.5 
million relating to our foreign subsidiaries as such earnings are expected to be reinvested and are considered permanent in 
duration. If these earnings were ultimately distributed to the U.S. in the form of dividends or otherwise, or if the shares of the 
subsidiaries were sold or transferred, we would likely be subject to additional U.S. income taxes, net of the impact of any 
available foreign tax credits. It is not practicable to estimate the additional income taxes related to permanently reinvested 
earnings in the subsidiaries. 

Uncertain Tax Positions

At December 31, 2011 and 2010, we had no unrecognized tax benefits. Our policy is to include interest and penalties 
related to unrecognized tax benefits in income tax expense, and as of December 31, 2011 and 2010, there were no accrued 
interest and penalties. 

100 

 
We  file  consolidated  and  separate  tax  returns  in  the  U.S.  federal  jurisdiction,  numerous  state  jurisdictions  and  two 
foreign  jurisdictions.  We  are  no  longer  subject  to  U.S.  federal  income  tax  examinations  for  years  before  2008  and  are  no 
longer subject to state and local income tax examinations by tax authorities for years before 2007. However, net operating 
losses  from  all  years  continue  to  be  subject  to  examinations  and  adjustments  for  at  least  three  years  following  the  year  in 
which the attributes are used. We are not currently under audit for federal, state or any foreign jurisdictions. 

12. Employee Benefit Plans

In  1998,  our  board  of  directors  approved  a  defined  contribution  plan  that  provides  retirement  benefits  under  the 
provisions  of  Selection  401(k)  of  the  Internal  Revenue  Code. Our  401(k)  Plan  (“Plan”)  covers  substantially  all  employees 
who meet a minimum service requirement. Under the Plan, we can elect to make voluntary contributions. Contributions of 
$0.7  million,  $0.5  million  and  $0.4  million  were  made  by  us  for  the  years  ended  December  31,  2011,  2010  and  2009, 
respectively.

13. Subsequent Event

In January 2012, we acquired substantially all of the operating assets of Vigilan, Incorporated (“Vigilan”). A provider of 
assisted  living  software-as-a-service,  Vigilan  products  allow  assisted  living  communities  to  monitor  and  schedule  detailed 
care, manage labor costs, provide accurate billing as well as compliance tools through its comprehensive compliance module. 
We plan to integrate Vigilan with our existing senior living software solutions. We acquired Vigilan for a purchase price of 
$5.0 million consisting of a cash payment of $4.0 million and two additional cash payments of up to $0.5 million each due 12 
months and 24 months after the acquisition date. Due to the timing of this acquisition, the purchase price allocation was not 
complete as of the date of this filing due to the pending completion of the valuation of intangible assets. 

14. Selected Quarterly Financial Data (unaudited)

December 31, 
2011 

September 30,
2011

June 30,
2011

Three Months Ended,
March 31,
2011

December 31,
2010

(in thousands)

September 30, 
2010 

 June 30,
  2010

March 31,
2010

Revenue:

On demand ..........................................   $   
On premise ..........................................  
Professional and other ........................  
Total revenue .........................................  
Gross profit ............................................  
Net income (loss)...................................   $   

66,695  $ 
1,536 
2,910 
71,141 
43,502 

241  $ 

62,765
1,772
3,118
67,655
40,070
(1,106) $

$ 57,039
1,628
2,968
61,635
35,825
282

$

$

52,937 $
1,645
2,966
57,548
32,865

(648) $

$   

49,285
2,126
2,648
54,059
31,610

(186) $   

43,097  $  40,089
2,424
2,127 
2,296
2,804 
  44,809
48,028 
  26,275
27,825 
164

292  $ 

$ 37,207
1,868
2,303
41,378
23,520
(203)

$

Net income (loss) attributable to 

common stockholders  

Basic and Diluted ..................................   $   
Net income (loss) per share attributable 

to common stockholders 
Basic and Diluted ................................   $   

241  $ 

(1,106) $

282

$

(648) $

(186) $   

(327)  $ 

(807) $

(1,353)

0.00  $ 

(0.02)

$

0.00

$

(0.01) $

0.00

$   

(0.01)  $ 

(0.03) $

(0.05)

101 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9.      Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.  

Item 9A.      Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Pursuant to Rule 13a-15(b) and Rule 15d-15(b) under the Securities Exchange Act of 1934, as amended (the “Exchange 
Act”),  we  carried  out  an  evaluation,  with  the  participation  of  our  management,  and  under  the  supervision  of  our  Chief 
Executive  Officer  and  Chief  Financial  Officer,  of  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined 
under Rule 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon 
that  evaluation,  our  Chief  Executive  Officer  and  Chief  Financial  Officer  concluded  that  our  disclosure  controls  and 
procedures are effective in ensuring that information required to be disclosed in the reports that we file or submit under the 
Exchange  Act,  is  recorded,  processed,  summarized  and  reported,  within  the  time  periods  specified  in  the  SEC’s  rules  and 
forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer 
and  Chief  Financial  Officer,  as  appropriate,  to  allow  timely  decisions  regarding  required  disclosure.  Management’s 
assessment of the effectiveness of our disclosure controls and procedures is expressed at the level of reasonable assurance 
because management recognizes that any controls and procedures, no matter how well designed and operated, can provide 
only reasonable assurance of achieving their objectives. 

Management’s  Report  on  Internal  Control  over  Financial  Reporting  and Attestation  Report  of  the  Registered 
Accounting Firm

Our internal controls over financial reporting are designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted 
accounting  principles  in  the  United  States.  Management  is  responsible  for  establishing  and  maintaining  adequate  internal 
control over financial reporting. Because of its inherent limitations, internal control over financial reporting may not prevent
or  detect  misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that 
controls  may  become  inadequate  because  of  changes  in  conditions  or  that  the  degree  or  compliance  with  the  policies  or 
procedures may deteriorate. 

Under  supervision  and  with  participation  of  management,  including  the  Chief  Executive  Officer  and  Chief  Financial 
Officer, we conducted an evaluation of the effectiveness of internal control over financial reporting as of December 31, 2011. 
In conducting this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the 
Treadway Commission (“COSO”) in Internal Control — Integrated Framework. Based on our evaluation using criteria set by 
COSO, management concluded internal control over financial reporting was effective as of December 31, 2011. 

We acquired SeniorLiving.net in July 2011 and Multifamily Technology Solutions, Inc. in August 2011. Management 
has excluded the operations of these businesses from its assessment of, and conclusion on, the effectiveness of our internal 
control over financial reporting as of December 31, 2011. These businesses represent 29.3% and 4.0% of our total assets and 
revenues,  respectively,  as  of  December  31,  2011.  We  plan  to  fully  integrate  the  operations  of  these  businesses  into  our 
assessment of the effectiveness of internal control over financial reporting in 2012. 

The  effectiveness  of  internal  control  over  financial  reporting  as  of  December  31,  2011  has  been  audited  by  Ernst  & 
Young LLP, our independent registered public accounting firm, which is stated in their report included in Part II Item 8 of 
this Annual Report. 

Changes in Internal Controls

There  were  no  significant  changes  in  our  internal  control  over  financial  reporting  during  the  twelve  months  ended 
December  31,  2011  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  our  internal  control  over 
financial reporting. 

Inherent Limitations of Internal Controls

Our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  does  not  expect  that  our 
disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter 
how  well  conceived  and  operated,  can  provide  only  reasonable,  not  absolute,  assurance  that  the  objectives  of  the  control 

102 

 
system  are  met.  Because  of  the  inherent  limitations  in  all  control  systems,  no  evaluation  of  controls  can  provide  absolute 
assurance  that  all  control  issues  and  instances  of  fraud,  if  any,  within  the  company  have  been  detected.  These  inherent 
limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a 
simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of 
two or more people, or by management override of the control. The design of any system of controls also is based in part 
upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in 
achieving  its  stated  goals  under  all  potential  future  conditions.  Over  time,  controls  may  become  inadequate  because  of 
changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent 
limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected. 

Item 9B.      Other Information

None.  

Item 10.      Directors, Executive Officers and Corporate Governance.

PART III

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2011 Annual 

Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2011. 

Item 11.      Executive Compensation.

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2011 Annual 

Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2011. 

Item 12.      Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2011 Annual 

Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2011. 

Item 13.      Certain Relationships, and Related Transactions, and Director Independence.

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2011 Annual 

Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2011. 

Item 14.      Principal Accountant Fees and Services.

The information required by this item is incorporated by reference to RealPage’s Proxy Statement for its 2011 Annual 

Meeting of Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2011. 

103 

 
Item 15.      Exhibits and Financial Statement Schedules.

(a) Financial Statements

PART IV

(1) The financial statements filed as part of this report are listed on the index to financial statements. 

(2) Any financial statement schedules required to be filed as part of this report are set forth in section (c) below. 

(b) Exhibits

See Exhibit Index at the end of this report, which is incorporated by reference. 

(c) Financial Statement Schedules

The following schedule is filed as part of this annual report:  

All other schedules have been omitted because the information required to be presented in them is not applicable or is 

shown in the financial statements or related notes. 

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
REALPAGE, INC.
December 31, 2011
(in thousands)
Allowance for Doubtful Accounts

Description 
Year ended December 31: 
2009 .......................................................................................
2010 .......................................................................................
2011 .......................................................................................
____________ 

(1)  Uncollectible accounts written off, net of recoveries.  

Balance at
Beginning
of Year

$
$
$

2,895
2,222
1,370

Additions
Charged to
Costs and
Expenses

616
1,944
1,677

 Deduction(1)

Balance at
End of
Year

(1,289)
(2,796)
(2,068)

2,222
1,370
979

104 

 
 
 
 
 
 
 
 
 
 
 
 
Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the  registrant  has  duly 
caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, in the City 
of Carrollton, State of Texas, on this 24 day of February 2012. 

SIGNATURES

REALPAGE, INC.  

By:  /s/ Stephen T. Winn  
Stephen T. Winn  
Chairman of the Board, Chief Executive  
Officer and Director 

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed 

by the following persons on behalf of the registrant and in the capacities and on the dates indicated: 

Signature 

/s/ Stephen T. Winn
Stephen T. Winn 

/s/ Timothy J. Barker 
Timothy J. Barker 

/s/ Alfred R. Berkeley, III 
Alfred R. Berkeley, III 

/s/ Richard M. Berkeley 
Richard M. Berkeley 

/s/ Peter Gyenes 
Peter Gyenes 

/s/ Jeffrey T. Leeds 
Jeffrey T. Leeds 

/s/ Jason A. Wright 
Jason A. Wright 

/s/ Scott S. Ingraham 
Scott S. Ingraham 

Title

Date

Chairman of the Board, Chief Executive

  Officer, and Director (Principal 

February 24, 2012 

Executive Officer)

  Chief Financial Officer and Treasurer
(Principal Financial and Accounting 
Officer)

  Director

  Director

  Director

  Director

  Director

  Director

February 24, 2012 

February 24, 2012 

February 24, 2012 

February 24, 2012 

February 24, 2012 

February 24, 2012 

February 24, 2012 

105 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

EXHIBIT INDEX

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

2.1 

Agreement and Plan of Merger among the Registrant, 
Multifamily Technology Solutions, Inc., RP Newco IV, Inc. 
and Shareholder Representative Services LLC as 
Representative, dated August 22, 2011 

8-K 

08/23/2011 

2.1 

3.1 

Amended and Restated Certificate of Incorporation of the 
Registrant 

S-1 

07/26/2010 

3.2 

Amended and Restated Bylaws of the Registrant 

Form of Common Stock certificate of the Registrant 

Shareholders’ Agreement among the Registrant and certain 
stockholders, dated December 1, 1998, as amended July 16, 
1999 and November 3, 2000 

Second Amended and Restated Registration Rights 
Agreement among the Registrant and certain stockholders, 
dated February 22, 2008 

S-1 

S-1 

S-1 

07/26/2010 

07/26/2010 

04/29/2010 

3.2 

3.4 

4.1 

4.2 

S-1 

04/29/2010 

4.3 

4.1 

4.2 

4.3 

4.4 

4.5 

10.3 

10.4 

10.5 

Registration Rights Agreement among the Registrant and 
certain stockholders, dated November 3, 2010 

10-Q 

11/05/2010 

Registration Rights Agreement among the Registrant and 
certain stockholders, dated August 24, 2011 

10-Q 

11/08/2011 

4.4 

4.5 

10.1 

Form of Indemnification Agreement entered into between 
the Registrant and each of its directors and officers 

S-1 

04/29/2010 

10.1 

10.2 

Amended and Restated 1998 Stock Incentive Plan+ 

Amended and Restated 1998 Stock Incentive Plan (June 
2010) + 

Forms of Stock Option Agreements and Restricted Share 
Agreements approved for use under the 1998 Stock 
Incentive Plan+ 

S-1 

S-1 

04/29/2010 

10.2 

06/07/2010 

10.2G 

S-1 

04/29/2010 

Forms of Stock Option Agreements and Restricted Share 
Agreements approved for use under the 1998 Stock 
Incentive Plan+ 

S-1 

06/07/2010 

10.6 

Form of Director’s Nonqualified Stock Option Agreement+ S-1 

04/29/2010 

10.3 

10.7 

Form of Notice of Grant of Restricted Shares (Outside 
Directors) + 

S-1 

06/07/2010 

10.49 

10.8 

2010 Equity Incentive Plan+ 

10.9 

Amendment No. 1 to 2010 Equity Incentive Plan+ 

10.10  Forms of Stock Option Award Agreements and Restricted 
Stock Award Agreements approved for use under the 2010 
Equity Incentive Plan+ 

S-1 

8-K 

S-8 

07/26/2010 

02/24/2011 

08/17/2010 

10.4 

10.3 

4.6, 
4.7, 
4.8, 
4.9 

10.11  Stand-Alone Stock Option Agreement between the 

S-1 

04/29/2010 

10.7 

Registrant and Peter Gyenes, dated February 25, 2010+ 

106 

10.2A, 
10.2B, 
10.2C, 
10.2D 

10.2E, 
10.2F, 
10.2H 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

10.12  Non-Qualified Stock Option Agreement (Second Series) 

S-1 

04/29/2010 

10.8 

under the Amended and Restated 1998 Stock Incentive Plan 
between the Registrant and Timothy J. Barker dated 
October 27, 2005+ 

10.13  Non-Qualified Stock Option Agreement (Second Series) 

S-1 

04/29/2010 

10.9 

under the Amended and Restated 1998 Stock Incentive Plan 
between the Registrant and Timothy J. Barker dated 
February 26, 2009+ 

10.14  Notice of Stock Option Grant under the Amended and 

S-1 

04/29/2010 

10.10 

Restated 1998 Stock Incentive Plan between the Registrant 
and Timothy J. Barker dated February 25, 2010+ 

10.15  Notice of Stock Option Grant under the Amended and 

S-1 

06/07/2010 

10.52 

Restated 1998 Stock Incentive Plan between the Registrant 
and Margot Lebenberg, dated May 12, 2010+ 

10.16  Form of 2010 Management Incentive Plan (as revised May 

S-1 

06/07/2010 

10.6A 

2010) + 

10.17  Form of 2011 Management Incentive Plan+ 

10.18  Employment Agreement between the Registrant and 
Stephen T. Winn, dated December 30, 2003+ 

8-K 

S-1 

02/24/2011 

10.2 

04/29/2010 

10.11 

10.19  Employment Agreement between the Registrant and 
Timothy J. Barker, dated October 31, 2005+ 

S-1 

04/29/2010 

10.12 

10.20  Amendment to Employment Agreement between the 

S-1 

04/29/2010 

10.13 

Registrant and Timothy J. Barker, dated January 1, 2010+ 

10.21  Employment Agreement between the Registrant and Ashley 

S-1 

04/29/2010 

10.16 

Chaffin Glover, dated March 3, 2005+ 

10.22  Employment Agreement between Multifamily Internet 

S-1 

04/29/2010 

10.17 

Ventures, LLC and Dirk D. Wakeham, dated April 12, 2007 
and amended April 12, 2007+ 

10.23  Employment Agreement between the Registrant and Jason 

S-1 

06/07/2010 

10.50 

Lindwall, dated January 8, 2008+ 

10.24  Employment Agreement between the Registrant and 
Margot Lebenberg, dated May 12, 2010+ 

S-1 

06/07/2010 

10.51 

10.25  Employment Release Agreement between the Registrant 

S-1 

07/02/2010 

10.53 

and William Van Valkenberg, dated June 8, 2010+ 

10.26  Employment Agreement between the Registrant and Kurt 

10-Q 

11/08/2011 

10.2 

Twining, dated July 5, 2011 

10.27  Employment Agreement 409A Addendum between the 

10-Q 

11/05/2010 

10.5 

Registrant and Stephen T. Winn, dated November 5, 2010+ 

10.28  Employment Agreement 409A Addendum between the 

10-Q 

11/05/2010 

10.6 

Registrant and Timothy J. Barker, dated November 5, 
2010+ 

10.29  Employment Agreement 409A Addendum between the 

10-Q 

11/05/2010 

10.7 

Registrant and Ashley Chaffin Glover, dated November 5, 
2010+ 

107 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

10.30  Employment Agreement 409A Addendum between the 

10-Q 

11/05/2010 

10.8 

Registrant and Dirk Wakeham, dated November 5, 2010+ 

10.31  Employment Agreement 409A Addendum between the 
Registrant and Margot Lebenberg, dated November 5, 
2010+ 

10-Q 

11/05/2010 

10.9 

10.32  Employment Agreement 409A Addendum between the 

10-Q 

11/05/2010 

10.10 

Registrant and Jason Lindwall, dated November 5, 2010+ 

10.33  Credit Agreement among the Registrant, Wells Fargo 

S-1 

04/29/2010 

10.18 

Foothill, LLC and Comerica Bank dated, September 3, 
2009 

10.34  Security Agreement among the Registrant, OpsTechnology, 

S-1 

04/29/2010 

10.19 

Inc., Multifamily Internet Ventures, LLC, Starfire Media, 
Inc., RealPage India Holdings, Inc. and Wells Fargo 
Foothill, LLC, dated September 3, 2009 

10.35  General Continuing Guaranty among OpsTechnology, Inc., 

S-1 

04/29/2010 

10.20 

Multifamily Internet Ventures, LLC, Starfire Media, Inc., 
RealPage India Holdings, Inc. and Wells Fargo Foothill, 
LLC, dated September 3, 2009 

10.36  Waiver and First Amendment to Credit Agreement among 

S-1 

04/29/2010 

10.21 

the Registrant, Wells Fargo Foothill, LLC and Comerica 
Bank, dated September 16, 2009 

10.37  General Continuing Guaranty between A.L. Wizard, Inc. 

S-1 

04/29/2010 

10.22 

and Wells Fargo Foothill, LLC, dated September 25, 2009 

10.38  Waiver and Second Amendment to Credit Agreement 
among the Registrant, Wells Fargo Foothill, LLC and 
Comerica bank, dated October 15, 2009 

S-1 

04/29/2010 

10.23 

10.39  General Continuing Guarantee between Propertyware, Inc. 

S-1 

04/29/2010 

10.24 

and Wells Fargo Foothill, LLC, dated November 6, 2009 

10.40  Supplement No. 2 to Security Agreement between 

S-1 

04/29/2010 

10.25 

Propertyware, Inc. and Wells Fargo Foothill, LLC, dated 
November 6, 2009 

10.41  Consent and Third Amendment to Credit Agreement among 

S-1 

04/29/2010 

10.26 

the Registrant, Wells Fargo Foothill, LLC, and Comerica 
Bank dated December 23, 2009 

10.42  Waiver, Consent and Fourth Amendment to Credit 

S-1 

04/29/2010 

10.27 

Agreement among the Registrant, Wells Fargo Capital 
Finance, LLC (f/k/a Wells Fargo Foothill, LLC) and 
Comerica Bank dated February 10, 2010 

10.43  General Security Agreement between 43642 Yukon, Inc. 
and Wells Fargo Capital Finance, LLC (f/k/a Wells Fargo 
Foothill, LLC), dated February 10, 2010 

10.44  Guarantee between 43642 Yukon, Inc. and Wells Fargo 
Capital Finance, LLC (f/k/a Wells Fargo Foothill, LLC), 
dated February 10, 2010 

S-1 

04/29/2010 

10.28 

S-1 

04/29/2010 

10.29 

10.45  Share Pledge between the Registrant and Wells Fargo 

S-1 

04/29/2010 

10.30 

Capital Finance, LLC (f/k/a Wells Fargo Foothill, LLC), 
dated February 10, 2010 

108 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

10.46  Consent and Fifth Amendment to Credit Agreement among 

S-1 

07/02/2010 

10.54 

the Registrant, Wells Fargo Capital Finance, LLC (f/k/a 
Wells Fargo Foothill, LLC) and Comerica Bank, dated June 
22, 2010 

10.47  Sixth Amendment to Credit Agreement among the 

S-1 

07/28/2010 

10.55 

Registrant, Wells Fargo Capital Finance, LLC (f/k/a Wells 
Fargo Foothill, LLC) and Comerica Bank, dated June 22, 
2010 

10.48  Seventh Amendment to Credit Agreement among the 

10-Q 

11/05/2010 

10.3 

Registrant, Wells Fargo Capital Finance, LLC (f/k/a Wells 
Fargo Foothill, LLC) and Comerica Bank, dated September 
30, 2010 

10.49  Consent and Eighth Amendment to Credit Agreement 

10-Q 

11/05/2010 

10.4 

among the Registrant, Wells Fargo Capital Finance, LLC 
(f/k/a Wells Fargo Foothill, LLC) and Comerica Bank, 
dated November 3, 2010 

10.50  Ninth Amendment to Credit Agreement among RealPage, 
Inc., Wells Fargo Capital Finance, LLC (f/k/a Wells Fargo 
Foothill, LLC) and Comerica Bank, dated February 23, 
2011. 

8-K 

02/24/2011 

10.1 

10.51  Consent and Tenth Amendment to Credit Agreement 

10-Q 

11/08/2011 

10.1 

among the Registrant, Wells Fargo Capital Finance, LLC 
(f/k/a Wells Fargo Foothill, LLC) and Comerica Bank, 
dated August 24, 2011 

10.52  Form of Unsecured Subordinated Promissory Note (April 

S-1 

04/29/2010 

10.37 

2010) 

10.53  Schedule of Holders of Unsecured Subordinated 

S-1 

04/29/2010 

10.37A 

Promissory Notes (April 2010) 

10.54  Lease Agreement between the Registrant and CB Parkway 

S-1 

04/29/2010 

10.39 

Business Center V, Ltd., dated July 23, 1999 

10.55  First Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.40 

Registrant and CB Parkway Business Center V, Ltd., dated 
November 29, 1999 

10.56  Second Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.41 

Registrant and CB Parkway Business Center V, Ltd., dated 
January 30, 2006 

10.57  Third Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.42 

Registrant and CB Parkway Business Center V, Ltd., dated 
August 28, 2006 

10.58  Fourth Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.43 

Registrant and ARI-Commercial Properties, Inc., dated 
November 2007 

10.59  Fifth Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.44 

Registrant and ARI-Commercial Properties, Inc., dated 
February 4, 2009 

10.60  Sixth Amendment to Lease Agreement between the 

S-1 

04/29/2010 

10.45 

Registrant and ARI-Commercial Properties, Inc., dated 
March 30, 2009 

109 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

10.61  Lease Agreement between the Registrant and Savoy IBP 8, 

S-1 

04/29/2010 

10.46 

Ltd., dated August 28, 2006 

10.62  First Amendment to Lease Agreement among the 

S-1 

04/29/2010 

10.47 

Registrant, ARI-International Business Park, LLC, ARI — 
IBP 1, LLC, ARI — IBP 2, LLC, ARI — IBP 3, LLC, ARI 
— IBP 4, LLC, ARI — IBP 5, LLC, ARI — IBP 6, LLC, 
ARI — IBP 7, LLC, ARI — IBP 8, LLC, ARI — IBP 9, 
LLC, ARI — IBP 11, LLC and ARI — IBP 12, LLC, dated 
December 28, 2009 

10.63  Master Services Agreement between the Registrant and 
DataBank Holdings Ltd., dated May 31, 2007† 

S-1 

07/02/2010 

10.48 

10.64  Amended and Restated Credit Agreement among the 

8-K 

12/27/11 

10.1 

Registrant, Wells Fargo Capital Finance, LLC, Comerica 
Bank and the other lenders party thereto, dated December 
22, 2011 

10.65  First Amendment to Security Agreement among the 

Registrant and Wells Fargo Capital Finance, LLC and the 
other grantors party thereto, dated December 22, 2011* 

21.1 

Subsidiaries of the Registrant* 

23.1 

31.1 

31.2 

32.1 

32.2 

Consent of Ernst & Young LLP, Independent Registered 
Public Accounting Firm* 

Certification of Chief Executive Officer pursuant to 
Exchange Act Rules 13a-14(a) and 153-14(a), as adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002* 

Certification of Chief Financial Officer pursuant to 
Exchange Act Rules 13a-14(a) and 153-14(a), as adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002* 

Certification of Chief Executive Officer pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002* 

Certification of Chief Executive Officer pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002* 

  101.INS 

Instance††  

  101.SCH  Taxonomy Extension Schema††  

  101.CAL  Taxonomy Extension Calculation††  

  101.LAB  Taxonomy Extension Labels††  

110 

X

X

X

X

X

X

X

X

X

X

X

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Exhibit   
  Number    Exhibit Description 

  101.PRE  Taxonomy Extension Presentation††  

  101.DEF  Taxonomy Extension Definition†† 

____________ 

Incorporated by Reference 
Date 

Form

    Number Herewith

Filed

X

X

+ 
* 
† 

†† 

Indicates management contract or compensatory plan or arrangement.  
Furnished herewith  
Confidential  treatment  was  granted  by  the  Securities  and  Exchange  Commission  for  portions  of  this  exhibit.  These 
portions have been omitted from the report and submitted separately to the Securities and Exchange Commission.  
In accordance with Rule 406T of Regulation S-T, the information in this exhibits is furnished and not deemed filed or a 
part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, 
is deemed not filed for purposes of Section 18 of the Exchange Act of 1934, as amended, and otherwise is not subject to 
liability  under  these  sections  and  shall  not  be  incorporated  by  reference  into  any  registration  statement  or  other 
document filed under the Securities Act of 1933, as amended, except as set forth by specific reference in such filing.

111 

 
  
 
 
 
 
 
 
Exhibit 31.1

CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

I, Stephen T. Winn, certify that:  

1. 

I have reviewed this Annual Report on Form 10-K of RealPage, Inc.;  

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present 

in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the 
periods presented in this report;  

4.  The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as 
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles;  

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered 
by this report based on such evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that 
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial 
reporting; and 

5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control 

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions): 

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and  

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting. 

Date: February 24, 2012 

/s/ Stephen T. Winn  
Stephen T. Winn  
Chairman of the Board, Chief Executive Officer and Director 

1

Exhibit 31.2

CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

I, Timothy J. Barker, certify that:  

1. 

I have reviewed this Annual Report on Form 10-K of RealPage, Inc.;  

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present 

in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the 
periods presented in this report;  

4.  The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as 
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles;  

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered 
by this report based on such evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that 
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial 
reporting; and 

5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control 

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions): 

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and 
report financial information; and  

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting. 

Date: February 24, 2012 

/s/ Timothy J. Barker  
Timothy J. Barker  
Chief Financial Officer 

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 
2011 (the “Report”), I, Stephen T. Winn, Chairman of the Board, Chief Executive Officer and Director of RealPage Inc., 
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to 
my knowledge: 

(1) 

the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  

(2) 

the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of RealPage, Inc. 

Date: February 24, 2012 

/s/ Stephen T. Winn  
Stephen T. Winn  
Chairman of the Board, Chief Executive Officer and Director 

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained 
by RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing 
certification is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a
separate disclosure document. 

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In connection with the Annual Report of RealPage, Inc. (the “Company”) on Form 10-K for the period ending December 31, 
2011 (the “Report”), I, Timothy J. Barker, Chief Financial Officer and Treasurer of RealPage, Inc, certify, pursuant to 18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge: 

(1) 

the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and  

(2) 

the information contained in the Report fairly presents, in all material respects, the financial condition and results of 
operations of RealPage, Inc. 

Date: February 24, 2012 

/s/ Timothy J. Barker  
Timothy J. Barker Chief Financial Officer 

A signed original of this written statement required by Section 906 has been provided to RealPage, Inc. and will be retained 
by RealPage, Inc. and furnished to the Securities and Exchange Commission or its staff upon request. The foregoing 
certification is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a
separate disclosure document. 

BOARD OF DIRECTORS 

STOCKHOLDER INFORMATION

Stephen T. Winn
Chairman & Chief Executive Offi cer

Alfred R. Berkeley III
Former President of NASDAQ

Richard M. Berkeley
Partner,
Camden Partners Holdings, LLC

Peter Gyenes
Former Chairman & Chief Executive Offi cer,
Ascential Software Corporation

Scott S. Ingraham
Principal,
Zuma Capital

Jeffrey T. Leeds
Co-Founder,
Leeds Equity Partners

Jason A. Wright
Partner,
Apax Partners

MANAGEMENT TEAM 

Stephen T. Winn
Chairman & Chief Executive Offi cer

Timothy J. Barker
Chief Financial Offi cer & Treasurer

Dirk Wakeham
President

Margot Lebenberg
Executive Vice President,
Chief Legal Offi cer & Secretary

Ashley Chaffi n Glover
Executive Vice President,
Chief Sales and Marketing Offi cer

Jason Lindwall
Senior Vice President,
Chief Operations Offi cer

Kurt Twining
Senior Vice President, 
Chief People Offi cer

Information about RealPage, Inc. and a copy of this 2011 
Annual Report can be found online at http://investor.
realpage.com and a copy of this 2011 Annual Report 
may be obtained from RealPage at no charge by request 
to Investor Relations at our corporate offi ce, by phone 
at 972-820-3773 or by e-mail to: ir@realpage.com.

RealPage has fi led with the Securities and Exchange 
Commission the Chief Executive Offi cer and Chief 
Financing Offi cer certifi cations required by Sections 
302 and 906 of the Sarbanes-Oxley Act of 2002 
as exhibits to its Annual Report on Form 10-K 
for the fi scal year ended December 31, 2011.

Transfer Agent & Registrar
Computershare Trust Company, N.A.
250 Royall Street
Canton, MA 02021
800-662-7237
www.computershare.com

Independent Registered Public Accounting Firm
Ernst & Young LLP

Annual Shareholder Meeting
June 6, 2012, 10:00 AM CT
4000 International Parkway
Carrollton, Texas 75007

CORPORATE HEADQUARTERS

Headquarters
4000 International Parkway
Carrollton, Texas 75007
Toll-free 1-87-REALPAGE
www.realpage.com

STOCK LISTING

NASDAQ Global Select Market
Symbol: RP

This document contains certain “forward-looking state-
ments” withing the meaning of the Private Securities 
Litigation Reform Act of 1995. These statements are based 
on our management’s current expectations and are subject 
to uncertainty and changes in circumstances. Actual results 
may differ materially from these expections due to certain 
factors, including those set forth under the caption “Risk 
Factors” contained herin.

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